Skip to main content

Full text of "The Reel Journal"

See other formats 


VOL. IX— No. 3 



JANUARY 3, 1925 



PRICE TEN CENTS 





1 



P 

I 



I 



I 



BETTER BUV 






With Real Box Office Stars 
JOHNNY WALKER 
ALLENE RAY 
MAHLON HAMILTON 
LILLIAN RICH 
JACK MULHALL 
EDNA MURPHY 
J. BARNEY SHERRY 






"INTO THE NET" 
"TEN SCARS MAKE A MAN' 
"GALLOPING HOOFS" 
"IDAHO" 



X 



Pathe Exchange, Inc. 



J. A. EPPERSON, Manager 
KANSAS CITY-111 W. 17th St 



ST. LOUIS— 3316 Olive St 
HARRY GRAHAM, Manager 



I 
i 



I 



I 

I 






I 

i 



i 



i 




PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY MO 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLAR 7a vfab 



— •> "'-»"OrtJ Ull, 1VHJ 

TWO DOLLARS A YEAR 



"Sure fire for every theatre 

saus The New York Telegraph about 

G Qardner Sullivan s 

■ . OWN PRODUCTION OF HIS GREATEST SCENARIO ] 




CHEAP KISSES has been acclaimed one of the greatest box office titles in all the history of pictures, 
and the picture is as big as the title. It is C. Gardner Sullivan's great scenario and his first produc- 
tion. Reviewers, critics, trade papers and exhibitors hail it as one of the OUTSTANDING PRO- 
DUCTIONS of the present season. Elaborate adver.'ising material, and high pressure exploration, spec- 
ially prepared by F. B. O.'s showmen guarantee you capacity when you show "CHEAP KISSES." A-l 
F. B. O. salesmen are now selling this production. Arrange if possible to have this great picture screened 
for you at your F. B. O. exchange. To see it means to book it and to book it means to clean up with it. 



Film Booking Offices 



Snowcr Bldg., Kansas City, Mo. 
127 So. Hudson St., Okla. City, Okla. 
3312 Olive St.. St. Louis, Mo. 

1(16 So. Cross St., Little Rock, Ark. 



Starring 


CU LLEN 


L A N D I S 


Lillian Rich 


Philips Smalley 


and 


distinguished 


cast 



January 3, 1925 



THE REEL JOURNAL 



Page Nineteen 



News Nuggets 



Richard Barthelmess has completed for 
First National distribution his new Inspir- 
ation production, "New Toys," from the 
stage play by Oscar Hammerstein II and 
Milton Herbert Gropper. 

* » * 

Gladys Walton has returned to the sil- 
versheet and is portraying the leading 
feminine role in the forthcoming Asso- 
ciated Exhibitors production entitled "The 

Sky Raider." 

» * « 

Associated Exhibitors announce this 
week the release on December 28th of 
the five-reel feature "Battling Bunyan." 
This is the first Wesley Barry production 
to be made under the banner of William 

D. Russell. 

* * * 

Jean Havez, considered one of the 
foremost story writers and "gag" men in 
the motion picture comedy field, has re- 
turned to the fold of the Harold Lloyd 
Corporation to" assist in the making of 
the new college comedv for Pathe. 

* * * 

Francis Ford, serial star of old and 
lately a character artist of wide favor 
with directors, is playing one of the 
principal roles supporting Hoot Gibson 
in "The Taming of the West," now be- 
iiiL; dire ted by Arthur Rossan for Uni- 
versal. 

* * * 

"Breed of the Border" is the title of 
the third Harry Garson-Lefty Flynu 
Western production, work on which be- 
gan this week at the F. B. O. studios in 

Hollywood. 

* * * 

Dimitri Buchowetzki has brought to a 
close for Paramount the filming of Ferenc 
Molnar's "The Swan." with Adolphe Men- 
jou, Ricardo Cortez, Frances Howard and 

Clare Eames in the principal parts. 

* » * 

Corinne Griffith Productions, Inc., has 
engaged Lloyd Hughes and Rockliffe 
Fellowes for the leading male roles with 
Corinne Griffith in her new starring ve- 
hicle for First National, "Declasse." Hed- 
da Hopper and Lilyn Tashman will also 
be members of the cast. 

* * • 

George Melford who has just completed 
"Top of the World" for Famous Players 
has been signed by A. H. Sebastian to 
direct Weber and Fields in the elaborate 
film adaptation of the stage play "Friend- 
ly Enemies" which Sebastian will produce 
for release by Producers Distributing 

Corporation. 

* * • 

If you ask James Cruze, he'll tell you> 
"The Goose Hangs High." For the Para- 
mount producer has just completed film- 
ing the production by that name with a 
cast of featured players including Con- 
stance Bennett, Myrtle Stedman, Esther 
Ralston, George Irving and Edward Peil, 

Jr. 

* * « 

The cast of "Sally," Colleen Moore's 
next First National starring production, 
has been completed and photography is 
well under way under the direction of Al- 
fred E. Green. The cast supporting Miss 
Moore includes Leon Errol, Llovd Hughes, 
Eva Novak, Louise Dresser, Charles T. 
Murray, Dan Mason, Carlo Schipa, 
Mvrtle Steadman, Louise Baudet and Rav 
Hallor. 



CLASSIFIED 

ADVERTISING 

Two Cents per Word Payable in Advance 
No Ads Accepted for Less Than 50c. 



THEATRE FOR SALE. 

Remodeled photoplay theatre with 300 seats*. 
Cement block building for $15,000. Down pay- 
ment and terms. 12 room boarding house on 
second floor, in live soft coal mining town, Cen- 
tral Pennsylvania. Drawing population 7,000. 
Exceptional monev maker for man and wife. 
Address P. O. Box 312. YVilliamsport, Pa. 

ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 

new. Crated ready to ship. Used less than 

year's time. Cost $3,750. First $1,350 buys it. 

Address Star Theatre, Nevada, Mo. tf 

WANTED TO BUY 

Wanted to buy for cash, Uncle Tom's Cabin 
picture. Must be in good condtion. State price. 
How manv reels. Take Vetter, Care Reel Jour- 
nal, Kansas City, Mo. 12-27 

PICTURE SHOW WANTED. 

80 acres land improved, 3S^ miles south of 
Hamilton and 60 acres 2 l /z miles south of town. 
Don't answer unless you mean business. Box 
148, Hamilton, Mo. 12-13 

WANT MOVIES. 

Can deliver buyers, need all price theatres. 
Write full information. W. J. Miller (Exclu- 



sive Theatre Broker) 321 Securities Bldg., Des 
■ lines. Iowa. 3t 

FOR SALE OR TRADE 

Opera hou^t- and picture show. Building and 

equipment. Rent $900.00 a year. I am leaving 

here and want quick action. Address John Som- 

iner, Lancaster, Mo. 12-13 

THEATRE FOR SALE 

Only picture show in county seat, 1500 
population. Can be bought right as land- 
lord owns fixtures, cheap rent, neat house, 
elevated floor, ceiling and side fans, fur- 
nace heat, good stage. If you want a 
snap, get busy. — A. A. Murphy, Grant 
City. Mo. 



isas.City 
Engraving 
ColorplateCo 

Wand Walnut ■ Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings ^ 

'on tim? '^service 



/£k 



BHRGAHHIANNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHERS 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 




Archie 

Joseptason, 

President 



HOTEL 
BRAY 

12th Street and 
Baltimore Ave. 
Kansas City, Mo. 

It's foolish 
to pay more 

--and 
risky to 

pay less. 

Absolutely 
Fireproof 

$1.50 up 
without Bath 

200 ROOMS 

$1.75 and up 

with Bath 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



WESTERN VAUDEVILLE 
MANAGERS ASS'N 

Affiliated with the 
ORPHEUM and KEITH CIRCUITS 

Offices 

201 Mainstreet Theatre Building 

KANSAS CITY, MO. 

Representative 

JOLLY JONES, JR. 

Phone Grand 1860 

VOD-V1L FURNISHED FOR 

THEATRES. 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons 

Minusa Screens 
Compensators 



Rheostats 

Opera Chairs 

Mazda Lamp Equipment 



MOTIOGRAPJ-J 

Projectors 



Chas. M. Stebbins 



PICTURE 
SUPPLY CO. 



182 2 Wyandotte 
Kansas City, Mo. 



QQl Per 

DO 3 Cent 




PERFECT 




Classic of the Screen 

RATE HIGHEST 

of all motion pictures produced by any company 
actively engaged in supplying the day-in and day- 
out needs of exhibitors. 

5 OUT OF 15 

That's the Warner Bros. "Box-Office" performance-5 out of 15, or 33 1-3% as determined by the Country s 
Smartest and Most Aggressive Photoplay Showman co-operating with Motion Picture News Annual Exhibitor burvey 
to establish 1924's 

"FIFTY TWO BEST" 

Other producers may have a greater Number of releases in this list, but those same producers actually release many 
times as many pictures during the same period. Consequently, all rival records suffer severely with Warner Bros, 
record for 1924. 

COMPARE WARNER BROS. 33 1-3% RECORD WITH THE PERCENTAGE RECORD OF ALL OTHER PRO- 
DUCERS WITH A QUANTITY OF PRODUCT. 





OF KANSAS CITY. Inc. 

AL KAHN, General Manager 115 WEST 17TH STREET 
M. A. KAHN, Manager KANSAS CITY, MO. 



VOL. IX— No. 4 



JANUARY 10, 1925 



PRICE TEN CENTS 



Copies this 
Issue 





LOOK! 



••1 



You Know Them-Ask Them' 

If there is any doubt in your mind as to the! 
quality of our product this season. 



THE FOLLOWING EXHIBITORS WHO HAVE BOOKED 
EDUCATIONAL 100%. 

FRANK NEWMAN— Newman, Kansas City, Mo. 
MILTON FELD— Royal, Kansas City, Mo. 
PHIL RYAN— Capitol Theatres Enterprises. 
STANLEY CHAMBERS— Miller Theatre Circuit 
A. F. BAKER— Baker Theatre Circuit. 
M. B. SHANBERG— Midland Theatre Circuit 
JOHN HOSTETTLER— Hostettler Amusement Co. 
G. L. HOOPER— Hooper-Jencks Circuit 
JACK ROTH— Isis-Apollo, Kansas City, Mo. 
JACK QUINLAN— Mainstreet, Kansas City, Mo. 



KANSAS CITY— 
130 West 18th St., 
C. F. Senning, Mgr. I 



(T&cUvcatUrncU. O^ctiwu) 



ST. LOUIS- 

3334 Olive St., 

S. J. Hankin, Mgr. 






i 



s 



i 



I 
i 




i 

i 



PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY, MO 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 



Ha 




iness in 



No. 417— Straight from the Shoulder Talk by Carl Lae 



SOMETIMES WE BECOME SO ACCUSTOMED TO A 
good thing that we do not fully appreciate its goodness. We allow 
the keen edge of our enthusiasm to become dulled when we 
shouldn't. 

TAKE THE CENTURY COMEDIES, AS AN EXAMPLE. 

YEAR AFTER YEAR FOR FIFTY-TWO WEEKS OUT OF 
each and every y^ar, the Century Company has produced its two- 
reel comedies. I nring the first few weeks of its existence — years 
ago— it slipped ? Iff tie, as most comedies do. Then suddenly it took 
a brace and began to turn out a product which has broken all long 
distance records for consistent goodness. 

COMEDIES Oi THE CENTURY'S HIGH QUALITY ARE 
the very hardest thing to make in the picture producing business. 
Ask any comedy producer and he will tell you it is more difficult to 
find new ideas and new 1 lalerial for short comedies than it is for 
long features, whether comic or dramatic. 

YET THE CENTURY PEOPLE HAVE PLUGGED ALONG 
all these years* fifty-two weeks each and every year, digging up new 
talent, new gags and new laugh-making stuff. 

IT HAS NOW REACHED THAT GREATLY DESIRED 
point where millions of movie fans begin to grin or applaud the 
instant the Century name is flashed upon the screen. That's a great 
*r hute. 



Every Week 

mmle, President of the Universal Pictures Corporation 



AS FAR BACK AS I CAN REMEMBER IN THIS Busi- 
ness, there was only one comedy trade-mark which made the audience 
begin to laugh even before the picture began to run. That was the 
old Keystone. It turned out some great stuff. But even the Keystone, 
as well established as it was in the public heart, did not keep hitting 
the bullseye with the remarkable consistency of the Century. 

IT'S A FINE THING TO HAVE A BRAND OF PICTURES 
like this at your command. It's a satisfying thing to know that you 
can place a blanket order for a Century every week without taking the 
slightest chance of disappointment! 

ONCE IN A GREAT WHILE YOU MAY RUN ACROSS 
one that won't strike you just right, but your audience will like it — 
and that's all you need worry about. 

CENTURY PICTURES ARE MADE BY SHOWMEN* 
They know what is "audience stuff" and what is not. There is no 
attempt at high-browism in Century Comedies. The great mass of 
tans do not want it in their comedies. They want to laugh. That's 
all we attempt to deliver to you in Century Comedies — just laughs 
and as many as we can pack in. 

A RECORD LIKE THAT OF CENTURY COMEDIES IS 
a mighty good thing for you to use as a guide in your comedy book- 
ing. Why take a chance on a hit or miss, when you can slap down 
an order for fifty-two Century Comedies every year and know from 
the bottom of your heart that you'll get the kind of comedies yo* 
need the most! 



Universalis delivering excellent entertm 
would give Universal every edge in an 

CarlLaemniie 



SMOUlDERINCjfl 
K FIRES 



i, Pauline Frederick 
\ Laura la Haute A 

% Tally Marshall-Wanda/ 

\ Hawley-Mal««n M' m 

\ Creeov iBert Roach; 

A Story bif A 

A Soda. Cowan, g' 



HOOT GIBSON 




REGINALD 



Oh,Doctoi»i 

Mary Astoi- Otis 

iHarlsn-Wm.V.Mon^ 

\Mike Donlin- Lucille j 
KkWardWInflRitkctts* 

^ fomihe Saturday he i 

\niKQ roftStorif and M 
\ navel k<i Harry M 
ft Leon Wilton »■■* 



HURRICANE KID 

k witK Marian Nixon -Wm. ' 

s& «. . ... « ._ .1. . . j 



k Harry Todd-Fred Humes, 
I^W Violet La Planfce ^ 

y/»>y ^y W? Lambert. 
iirtctcA by. 



GIBSON 



jSSIIllHIBaaMiaaiaanawnMnnMg 



Jl Whii 



SECRETS OP 
^NiCHT 

li James Kirkwood-J 



iTheiy-To 

Sk A«a 'EdwardCeciI- 

^4 Tnm ihi sex-SHTtoxaL a 
A. siut SHtetSt 'The § 

WLBtUOH an* Max 1 £/.' 

t Marcm 

\nt>im "A 



HARRY 

POUAM): 

l ti-tduc-j 
Uon. 



M 



MSt&ettiaxmmmL. 



h°° t GIBSON A 

SADDLE HAWK 

\ uUk Marion Nixon - G. M 



Jack i ioxie 

fcidm' 

YThundei) 

" i *** f 

^Katharine Grant J 

and t> 

\ Francis Ford J 

t directed b v M 

Clifford | 
Smith J 



MAD WHIRL 

MAY M?AVOY 

>*«* JACK MULHALL 

i. Barban Bedford -Myrtle . 
|. Stedman t. Geo.Fawcett J 

' , 4**1 Ikes/try 'HertiMtu 



directed b>\ 

. •• • • • _ _ 



Setter 



UNIVEflSAL. 
1 WESTfBfjj 



VIRCINIAVAILI 

"*4 NORMAN KERRY 

■l inThi J 

\priceofpumure$ 

•\ u/(VA Louise Fazenda.-J| 

| T. Roy Barnes -Georje JN 

\Fawcett-Kate Lester M 

\*kd Ward Crane. , m 



Holding. 

directed hy 

Edwavd 

Sloman 



«MBUS4Kl'a«li!J«BW 



White 
Contracts 
White 
Treatment 



^Sedgwick- Charles K. 

%Tvench-Frawk Cam 

\)Uk\atlAothtrt. 

directed I 

' E4uiCL*c 

i Sedguiick 

lUrViverfal-/ 

, Gibson 

■'■■ frtivc- i 

' tion ; 



MOUSE PETERS 

k RAFFLES • 

v %t JltmieurCrachmm 

u/Hk. 

MissDuPont-Walter i 

« •• t 1 _ r» _ j i J 



L Wifiter Hall- Free- , 

IkmiiiWoodiviioHtrs 

n 

% famthlMuelhii 



ymmmsm 



% CI ASK 

t Alma Rubens a»* Pere 

\MarmOnt w« Jean HerslJ 
\ olt Cesare Gravina-fios 
i Rosanavo -2a.6u Pitts 
\ and Andre DeBcranger j 

I, from ikt story i 

^ ■Miraclewthttadxts *> 

1 MMI Journal by 

^Clarence Sliding- £ 

Uh Ktllaud-- 



\xg gp 



ent! If I were running a theatre today J 
my contracts" ^Mtfut^w 1 ""*"* * 




« 



m* 



WILLIAM DESMOND/ %maN m g LUE 

THE MEDDLER A 



ctures 



8aaeBai@^iBia«caE5cai8WMaa«aiiMcaagai , tiiii^ 



:f^f •] : 



STORY BY 
3. M. BOWERS. 

DIRECTED BY 

ARTHUR ROSSON. 

A UNIVERSAL 

. GIBSON 

PROD. 



REGINALD DENNY 



iuiv.H:r«r T AV«]i, 



THE TOWN 

FROM THE NOVEL 

i by ELMER DAVIS. 

DIRECTED BY 

ERLE , 
.KENTON., 



WITH 

DOLORES ROUS AY, JACK , 
||DAUGHERTY,^ CLAIRE i 
ANDERSON, ALBERT J. Jf 
.SMITH, KATE LESTER 

) AND OTHERS- STORY 8Y M 

MILES OVERHOLTj 

l -DIRECTED BY #i 

ARTHUR ROSSON. 
iA UNIVERSAL i 
fc WESTERN ' 



jffi l »^;^v<g'- ! 1 ^' 




MARYPHILBIN 

NORMAN KERRY, 



FIFTH AVEHUE 
. MODELS , 

L WITH / 

» ROSEMARY THEBY / 

■JOSEPH SWICKARD,/ 

fcROSE OIONE AND i 

UEAN HERSHOLT. 

4 BASED OH THE 1 
'AnOVEL-THE../ 



HERBERT RAWLINSON 
WMADGE BELLAMY 

"\ WITH 

\CESARE 6RAVINA, MARTHA 
I^MATTOX, DOROTHY BROCKj 
UACKIE MORGAN, HARRY * 
'VlANNa/u* NICKDE' 
ft RUIZ, FROM THE RED 
% BOOK MAGAZINE i 
L »STORY"THEFUWER| 
OFNAPOLI" JJj 

BY GERALD £ 
^BEAUMONT* 

.EOWARD I 
klAEMMlf 



^V!*iW;SiK*^i«JSaafl»tti*MWit»»<Piiw«tel4iAi^KWa3WW 



BEST IN LIFE' 

'iBY MURIEL , 

MINE. 



HOUSE PETERSA JAt,v H 0A,E 

A ..^««« „ «« / A DON DARE-OEVIl 

OVERBOARD/^ 1 



HOOT GIBSON 

LET 'ER BUCK 1 

kWITH 
MARION NIXON, JOSIE , 
SEDCWICKa/u£ 6- RAYMOND ^ 
NYE. WITH EXCLUSIVE , 
| ACTION SCENES OF J 
THE THRILLING 1924 £ 
"PENDLETON i 
. ROUND*" UP" , 



WITH A BRILLIANT 
L SUPPORTING CAST. 
FROM THE NOVEL, 

.'HEAD WINDS/' 

BY * 

A.M.SINCLAIR 
L WILT, i 



'AURA LA PLANTE 
|U6ENElD%RIEN/ 

DANGEROUS / 
ik INNOCENCE / 



"Quh's cut Jdwfr* 

\ BY PAMELA J 

WYNNE. 

^DIRECTED BY ' 

k WILLIAM jj 

4SEITER.J 



WITH 

KATHLEEN CALHOUN, 
.WILLIAM STEEL, CESARE 

; GRAVINA<WDUKE LEE.' 

STORY BY 

WILLIAM GITTENS. 

i DIRECTEOBY i 

^CLIFFORD SMITH.J 

A 

UNIVERSAL 

', WESTERN, 



GIBSON 

i PROD. - 



!isasiacsK,--..>;-A- j«i 



rflwv'ny -i-'' 1 ' 11 '*-"^ 



WILLIAM DESNOND 

* RED CLAY ' 



VIRGINIAYALLI 

I UP THE LADDER 

i FORREST STANLEY, HOLMES 
1kHERBERT,-MARflARET 
lUlVINfiSTON, GEO.FAWCETT 
'^,aul PRICILLA MORAN.j 

%OWEN OAVIS' Bid j 
M BROADWAY STAGE/ 

LfSiHIT. J 

WL DIRECTEOBY i 
jft EDWARD j 
SLOMAN 



WITH 

MARCELAINE DAY. 
.BILLY SULLIVAN, 
kLOLATODD antt i 
^.ALBERT J SMITH. * 

i STORY BY 

*■ SARAH SAROORRI^ 

k DIRECTED BY , 
ERNST £ 
LAEMMLE. 
lAUNIVERSALj 
.WESTERN- 



Universal 

has the 

Pictures 



Page Six 



THE REEL JOURNAL 



January 10, 1925 




GET-TOGETHER OF SALESMEN AND 

MANAGERS CONSTRUCTIVE GATHERING 



Published Every Saturday by 

REEL JOURNAL PUBLISHING CO. 

Mainsteet Theatre BIdg. 
KANSAS CITY, MO. 

BEN SHLYEN 

Publisher and Editor 

St. Louis Correspondent 
DAVID F. BARRETT 

3748 Meramec Avenue 

Change of advertising: must reach this 
office not later than Tuesday of each 
week, otherwise same copy will be run. 

Circulating in Missouri, Kansas. Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 



. 4 



Clean Selling" 



"A new book is open before us, 
wherein we are to write the story 
of a year. We cannot hope to keep 
its pages spotless but if we firmly 
resolve and honestly try to be more 
careful in our dealings, more cheer- 
ful, more charitable, less exacting 
— we can be sure that when we 
turn the pages in review we shall 
read the record unashamed." 
Thus did the salesmen of the various 
film companies pledge themselves at their 
"get-together" reported in the news 
columns of this issue. 

The spirit back of the gathering and 
the sincerity on the part of all men 
present to promote better understanding, 
cleaner business methods and generally 
finer business conduct on the part of all 
concerned in their relationship with the 
exhibitors, cannot be too highly com- 
mended. It is only hoped for that the 
resolution adopted will result in the fine 
things it sets forth and that it will not 
be just a "scrap of paper." 

Too much cannot be said about the 
need for "cleaner selling" in this busi- 
ness. Too much cannot be said against 
the salesman, who misrepresents at every 
step and who builds a false sales record. 
And with this let us say just a few 
words to tlu- salesmen. 

The so-called fly-by-nighters, wdio 
swarmed to this business when it first 
began to prosper, have in the past few 
years been weeded out. Tricks and 
schemes that are unethical have no place 
in the sales branches of this business. 
It's not a game, as some call it — but a 
business built on sound business prin- 
ciples, which, to continue in its progress, 
must be conducted honorably. 

The salesman today must do more than 
just sell pictures. He must build con- 
fidence and good will, with an eye to 
the future. He must look upon his job 
as he would his own business and in 
the conduct of it, endeavor to build it up 
— perpetuate it — make it grow and grow 
with it. The result will \>e confidence — 
good will— success. Something that can't 
be bought — only earned. And the form 
ula is simply— "CLEAN SEALING AND 
CLEAN BUSINESS METHODS." 



One of the most constructive gather- 
ings ever held by film men in this ter- 
ritory was the luncheon tendered by the 
Kansas City Film Board of Trade to the 
salesmen of the various exchanges on 
Friday, December 26, at the Ho.tel Balti- 
more. This first Annual Get-Together, 
as it has been named, was so successful- 
ly sponsored, that it has been decided 
to hold another within the next six 
months and make it at least a semi-an- 
nual affair. 

The meeting's main purpose was to 
give the salesmen a more thorough in- 
sight into the Film Board of Trade, its 
manner of functioning and its service to 
the industry; as well, the purpose of the 
Joint Board of Arbitration and its dif- 
ference from the Film Board, which many 
thought were one and the same, but 
which are two distinctly separate bodies; 
and too, the promotion of ethics in sales- 
manship that should help to eliminate 
friction between exhibitor and exchange. 
The affair was a lively one and was 
opened by Toastmaster Carl F. Senning, 
manager of the Educational Film Ex- 
change, who after an introductory few 
remarks, called on some of the "home 
taleut" among the salesmen for extem- 
poraneous humor. Ben Taylor of Fox, 
Earl Bell of Film Classics, Ed Salsburg 
of Fox and E. Chapman of Universal, 
all burst forth in response to the toast- 
master. And Harry Taylor of the Elec- 
tric Ad Clock Co. surprised the boys 
with his singing. 

E. C. Rhoden, of First National, presi- 
dent of the Film Board of Trade, was 
the first speaker. Mr. Rhoden briefly 
related the history of the Film Board, its 
progress and development since March 
4, 1919, when it was organized. 

G. F. Navarre of United Artists, vice- 
president of the board, delivered a message 
on "Clean Selling." In part Mr. Navarre 
said : "One of the most essential things 
ci hi fronting our business is clean selling. 
Individually we're out to promote our 
own best interests, but we must realize 
the fundamentals of salesmanship and 
build confidence, which is the basis of 
trade. We cannot build confidence by 
crooked methods. Sell your contracts 
clean." 

Al Kahn of Film Classics explained to 
the gathering wdiat comprised the 
Joint Board of Arbitration, its purposes 
and its functioning. Mr. Kahn stated 
that the Film Board and the Board of Ar- 
bitration were not the same, that they 
were two separate bodies, the first con- 
sisting only of exchangemen and the 
latter being composed of three exchange- 
men, three exhibitors and in the case of 
a tie vote on a matter before this com- 
mittee, a seventh person, who is in no 
way connected with the film business, 
is chosen. Mr. Kahn further stated that 
the Joint Board was the greatest thing 
that ever happened to the film business 
and showed specifically how it had helped 
to minimize troubles between exhibitor 
and exchange. Mr. Kahn pointed out 
that out of 170 complaints 130 were lived 
Up iii the decision of the Joint Board of 
Arbitration by both parlies in each case 
ami that 4(1 were settled and withdrawn 
before the time set for their hearing. 
Ben Blotcky of Paramount urged sales 



men to lift their selling above reproach 
by seeing that every contract is properly 
filled out and that dates set on the new- 
contracts should not interfere with dates 
already set for other pictures with other 
companies. In this way, Mr. Blotcky 
said, one of the greatest causes for 
grievance will be eliminated. 

R. C. "Bob" Gary, exploiteer for Uni- 
versal, spoke on "Exploitation." Bob 
said, "Exploitation is nothing new — it 
started 100 years ago with a circus. And 
that's where we get the expression 'bill 
it like a circus.' I believe in exploita- 
tion and that every exhibitor should be 
shown its advantages. Every town 
should be billed at least two weeks in 
advance of big pictures, not with a one- 
sheet and a set of photographs, but with 
enough paper out to attract attention 
and get business at the box-office. Ex- 
hibitors should spen.d at least one-fourth 
of the picture cost for advertising and 
exploitation. If they work on this basis 
they'll get better results at the box- 
office." 

Other speakers, who touched on sub- 
jects similar to those given above, were 
M. A. Lew of Fox, who spoke on "Loy- 
alty;" J. A. Epperson of Pathe, "Clean 
Contracts ;" and A. H. Cole, "The Service 
End of the Film Exchange." Mr. Cole 
stated that bad prints are not the fault 
of the exchange, that they are generally 
caused by poor equipment and that sales- 
men should urge the proper care of pro- 
jection machines as much as possible. L. 
F. Durland of Vitagraph urged more co- 
operation with the bookers and R. E. 
Carnie. Paramount salesman, speaking in 
behalf of the salesman, urged the elimi- 
nation from the sales ranks of this busi- 
. ness of anyone who did unclean selling. 
The big hit of the program was the 
special added attraction, "High Power 
and the Hick" by Bull and Easy (L. B. 
Metzger of Universal and Charles 
Knickerbocker of P. D. C). This was a 
little allegorical sketch with the moral 
back of it meaning "'Always be on the 
square." Metzger and Knickerbocker 
cleverly enacted a scene between an un- 
scrupulous salesman and an exhibitor. 
The salesman promised the exhibitor the 
world and all that's in it, if he would 
buy hi special picture. Mr. Bull, the 
salesman, had been making a lot of sales 
of this kind. But he got what he de- 
served — ''the can." 

At the close of the meeting the follow- 
ing resolution was adopted: "A new 
book is open before us, wherein we are 
to write the story of a year. We can- 
not hope to keep its pages spotless, but 
if we firmly resolve and honestly try to 
be more careful in our delaings, more 
cheerful, more charitable, less exacting — 
we can be sure that when we turn the 
pages in review we shall read the record 
unashamed." 



C. C. Vaughn to Paramount 

C. C. Vaughn, until recently manager 
of the Kansas City Pathe Exchange, has 
accepted a position with Famous-Play- 
ers-Lasky to do special work for that 
organization. Mr. Vaughn had been 
manager for Pathe for the past year. 
He was succeeded by J. A. Epperson 
from the Oklahoma City Pathe office. 



PRISCILLA 
DEAN 



IS 



Coming! 




To Captivate 

KANSAS CITY 

Audiences! 



in a 



PERSONAL APPEARANCE with her triumph 

"A CAFE IN CAIRO" 

Mainstreet Theatre 

Week of JAN. 18 



AND FOR THE NEW YEAR— 

PRISCILLA DEAN »»^f>»- 

in MORE And Still Other Big 

CAREY'S Features Headed 



'The Siren of 
Seville" 



and 
More Coming! 



COMING! 



For Your Box-Off ice! 



Tune in for A Box Office Treat NO W< 
PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Now the first choice of several 

thousand theatres and- 




Produced 
under the 

Personal 

Supervision 

of 

JOE 

ROCK 



Have you seen^STAN LAUREL in his latest laffcyclone 

MONSIEUR DONT CARE 

It's a riot— a burlesque on "MONSIEUR BEAUCAIRE"— Also 

WEST OF HOT DOG 

Another hilarious laffing-gale with STAN LAUREL 

Distributed Thru 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Okla. 
106 S. Cross St., Little Rock, Ark. 



"A 

Standarc 

Cinema 

Productioi 



lamiary 10, 1925 



THE REEL JOURNAL 



Nine 



40,000 See "Peter Pan," Associated Names Title Western Pictures Firm 
Pack Convention Hall Changes For 3 New Films Enters Kansas City Field 



Kansas City Star's "Free Party" a Record 
Tie-up Here. 

Approximately 40,000 persons turned 
out to see the first day's presentation of 
Paramount "Peter Pan" at Convention 
Hall — a distinct hit for the forces who 
arranged the tremendous tie-up with the 
Kansas City Star and the Newman Thea- 
tre. 

It was the Star's Christmas "present" 
to the children of the city, and they saw 
to it that the showing got a plenty of 
publicity. It is said that the Star gave 
more publicity to this picture than to 
any ever run in Kansas City. Several 
front page stories and a big spread in 
the Sunday Star Magazine were just part 
of the Star's program for getting out the 
crowd. 

The picture opened its premiere run 
in Kansas City at the Newman Theatre 
on Sunday following the "free show" at 
Convention Hall, and the Newman in- 
terests have reported a splendid busi- 
ness following the tremendous publicity 
accorded the picture. 

To Frank Newman and local officials 
of the Paramount Exchange goes a large 
part of the credit for launching one 
of the most successful campaigns ever 
attempted here. 

The appearance of Betty Bronson, who 
plays the role of "Peter Pan," was worth 
columns of newspaper space. Miss Bron- 
son while here visited a number of Kan- 
sas City schools, which no doubt got the 
kiddies to talking. 

The picture was projected in the big 
hall simultaneously by eight M'otiograph 
machines. This striking method of si- 
multaneous projection, it will he remem- 
bered, was developed by Frank Newman 
himself some years ago. 



FIRST NATIONAL CLOSES 

WITH NEW "LEADER" GROUP 

After having finished the record of 
closing aproximately 90 per cent of the 
key towns of the territory in the past 
few- weeks on the new "Leader Group" 
for 1925, First National salesmen trod 
into camp for the holidays with the feel- 
ing that it was a great old Christmas. 

The sales on the new product were 
made in addition to many contracts al- 
ready existing on the Pacemaker group, 
F. C. Rhoden announced. He said nego- 
tiations were pending with several other 
theatres which would probably close 
nearly all of the leading towns on the 
new product. 

The following is a partial list of houses 
which the First National sales force has 
closed on the new series : 

Miller, Wichita: Jack Train's theatres 
in Moberly and Sedalia ; Strand, Em- 
poria, Kans.; Electric, Kansas City. 
Kans.: Electric, St. Joseph, Mo.; Elec- 
tric, Joplin, Mo; Bowersock. Lawrence. 
Kans.; Marshall, Manhattan Kans.: Isis, 
Kansas City, Mo.; Warwick. Gladstone. 
Empire, Kansas City, Mo.; Midway and 
Maywood, Kansas City, Kans.; Peoples, 
Chanute, Kans.; Best. Parsons, Kans.; 
Liberty, Kirksville, Mo. : Star, Nevada, 
Mo.; Lyric, Boonville, Mo.; Maiestic. 
Wellington. Kans.; Gem, Winfield, Kans.; 
Garden, Garden City, Kans.; Crown, 
Dodge City, Kans.: Blake. Webb City, 
Mo. ; DeGraw. Brookfield, Mo.; Auditor- 
ium, Marshall, Mo.; Empire, Maryville. 



New York, Dec. 30. — In a statement 
issued this week from the office of J. S. 
Woody, General Manager of Associated 
Exhibitors, the trade is advised of 
changes in titles of three forthcoming 
releases on the Associated schedule. 

"The Ultimate Good," produced by the 
St. Regis Pictures Corporation, will be 
released under the title of "Bad Com- 
pany." This feature attraction co-stars 
Madge Kennedy and Conway Tearle and 
presents Charles Emmett Mack and Lu- 
cille Stewart in the principal supporting 
roles. 

The Douglas MacLean production, 
which was made under the title of "Sky 
High" will be released as /'Introduce 
Me." 

"The Great Air Mail Robbery," which 
is now Hearing completion at the Glen- 
dale Studios, Long Island, will be re- 
leased under the title of "The Sky 
Raider." Gladys Walton and Jacqueline 
Logan are prominently cast in this fea- 
ture with Captain Charles Nungesser, 
the famous French ace. 

"Bad Company" will be made available 
February 1st. "Introduce Me." Feb- 
ruary 22nd, and "The Skv Raider," 
March 8th. 



Warners Retain Rights to 
Ernest Lubitsch Pictures 



New York, Dec. 29. — According to Sam 
E. Morris of the Warner Company, re- 
ports recently printed to the effect that 
future Warner productions directed by 
Ernest Lubitsch would be released 
through United Artists, or some other 
distributing organization, are utterly 
without foundation of fact. 

Mr. Morris points to the fact that the 
pictures now being made by Lubitsch 
are a component part of this year's 
group of "twenty" already pledged to 
Exhibitors and all Warner franchise 
holders, and states emphatically that this 
procedure will be adhered to in the fu- 
ture the same as in the past. 

''It is true," said the Warner Bros, of- 
ficial, that United Artists and other large 
releasing organizations, have endeavored 
to secure the releasing rights to our pic- 
tures produced by Ernest Lubitsch. It is 
generally known that Lubitsch is tied to 
the Warner organization under a long- 
term contract, and numerous attractive 
offers have reached us from releasing or- 
ganizations who seek the distribution 
rights to this product. 



Lee Balsly Will Launch New Independ- 
ent Company Jan 5. 



Lee D. Balsly, widely known in film 
circles in this territory, announced this 
week that he had completed deals involv- 
ing the establishment of a new film ex- 
change in Kansas City. The new • con- 
cern will be known as the Western Pic- 
tures Co., with offices at 117 West 17th 
St. Balslv will be in charge. 




LEE D. "PEP" BALSLY 

Announcement of the new company's 
plans and product will be made on the 
date of opening, January 5, Mr. Balsly 
said. It is known that the new organi- 
zation will distribute a well-known prod- 
uct from independent producers. 

Balsly has had a wide experience in 
the film business and enjoys a reputation 
for service to the exhibitor. Entering 
the business in Springfield, Mo., he later 
was one of the original exploiteers for 
Paramount when A. D. Flinton distrib- 
uted the product through the old Kansas 
City Feature Film Co. During the war 
period he was manager for Metro and 
later for First National. 

His experience as a showman includes 
management of the Princess at Sioux 
City for A. H. Blank, The Wichita Thea- 
tre, and just recently the Liberty Thea- 
tre, here. 




Page Ten 



THE REEL JOURNAL 



January 10, 1925 



$5,500,000 ENGLISH CAPITAL 

INVESTED IN F. B. 0. 



Big Financing Deals Guarantee Com- 
pany's Biggest Year. 



New York, Dec. 24. — Backed by Eng- 
lish capital in the amount of five and 
one-half million dollars, Film Booking 
Offices of America are preparing to 
launch their biggest program since the 
inception of the company three years 
ego. 

Major H. C. S. Thomson, President 
and Managing Director of F. B. O. who 
spent six months abroad studying film 
conditions on the continent, and who 
supervised the opening of F. B. O. ex- 
changes in London, Paris and Berlin, 
interested Lord Inverforth (The Manag- 
ing Director of Grahams, Ltd., owners of 
F. B, O.) who was Minister of Supplies 
during the war, in Film Booking (Hi ices. 
Lid Inverforth, whose position in Erg- 
land is analagous to that of Hf.-bert 
Hoover in America, now has a large fi- 
nancial interest in the company. 
54 Features on Program 

The F. B. O. program for 1925 will con- 
sist of 54 features, in addition to the new 
"Alex The Great" short subjects, which 
are now being prepared by the scenario 
forces in Hollywood, and the comedy 
product recently acquired from Standard 
Cinema Corporation. 

Included in the 54 features will l.e: 

Two super-special productions, which 
F. B. O. will either produce on their own 
lot in Hollywood, or which will be 
bought for F. B. O. distribution. Further 
details of these two porductions will be 
announced shortly. 

Twelve special productions, including 
two' Emory Johnson specials one to be 
made in Sweden, and another in Finland. 

Included in the 12 special productions, 
will be four from Associated Arts Cor- 
poration Goebel & Erb unit). 
Four From Gothic 

There will be four specials from Gothic. 
"Parisian Nights" tops the list. 

Negotiations are pending between F. 
B. O. and the Estate of the late Gene 
Stratton-Porter for the purchase of two 
or more of Mrs. Porter's novels, to be 
made by Film Booking Offices on their 
own lot in Hollywood. 

There will be 40 special program fea- 
tures, which will be divided into five 
series of eight each. These will include 
the Evelyn Brent-Gothic pictures, the 
Harry Garson-"Lefty" Flynn westerns, 
the Ered Thomson westerns, the "Texas 
Ranger" series starring Bob Custer, and 
the Van-Pelt Wilson aeroplane pictures, 
starring Al Wilson, ace of aeroplane 
stunt men. 

A special department will be opened 
by F. B. O. for the distribution of all 
short subjects. 



Now Rin-Tin-Tin Let's 
the "Boys" Do the Work 

I"- Angeles, Cal., Dec. 31.— "Tracked 
in the Snow Country" is the title of the 
famous Rin-Tin-Tin's latest starring pc- 
ture for Warner Bros. As the picture 
opens, Rin-Tin-Tin is introduced as quite 
"iing puppy, and for the first time 
in the history of dog pictures, Rin-Tin- 
Tin's own offspring will play this part. 
h'inty (inly recently become the proud 
father of 7 police puppies. 



I LA/ 

:CHANCE 



HHHHHBHI 



m. 



EXCHANGE i\\\ 



a« 



[ovinbAlond 
Movie Rows 



Jack Gross, formerly manager of the 
Crane Theatre, Carthage, Mo., has re- 
cently become manager the Wareham 
Theatre at Manhattan, Kas., according 
to word reaching Movie Row. 

* * * 

The Hostettler Theatre Interests have 
sold the Colonial Theatre at Horton, 
Kas., according to word received by Kan- 
sas City bookers. They had owned the 
house only a short time. 

* * * 

Educational is scouring the country for 
plastigram prints to supply the demand 
for the New Year. On New Year's Day, 
a dozen theatres in this territory featured 
the novelty film according to C. F. Sen- 
ning, K. C, Educational manager. 

* * * 

Friends of L. W. Allen, Vitagraph 
salesman, were sorry to learn this week 
that his illness is little improved. Allen 
has been suffering from mercury poison- 
ing for a week. 

* * * 

Fred Young, F. B. O. Des Moines man- 
ager spent the Christmas Holidays in 
Kansas City. Fred was formerly with 
F. B. O. in Kansas City. 

* * * 

M. Van Praag, former Universal repre- 
sentative here, is now with Universal in 
Chicago. Van was in town over the 
holidays and brought regards from L. W. 
Alexander to the boys in this territory. 

* * * 

T. Y. Henry, general sales manager for 
United Artisst and former branch man- 
ager here, is spending a few days at the 
local branch. Mr. Henry's headquarters 
are now in New York. 

* * * 

Metzger and Knickerbocker in their 
little act at the Film Board's get-together 
the other day, are now qualified vaude- 
villians. We won't be at all surprised 
if we should soon hear of their going on 
the stage. And the skit they put on 
would be a fitting vehicle. 

* * * 

Bob Gary showed his ingenuity at the 
get-together by his clever art work and 
origiuality on the place cards that he 
painted. Bob is a wicked wielder of 
artists ink. 

* * * 

Among the out-of-town visitors of the 
week were: John Egli, Hickory Theatre, 
St. Joseph Mto. ; F. G. Weary, Farris 



Theatre, Richmond, Mo., and Glenn Dick- 
inson, Lawrence and Manhattan, Kas., 
showman. 

* * * 

L. B. Metzger, Universal manager, and 
Bob Gary, exploiteer, were out in the 
territory this week leading the "cheer- 
singers." 

* * * 

C. F. Senning, Educational manager, 
left for a flying trip through the open 
the latter part of the week. 

* * * 

Mr. and Mrs. M. E. "Marty" Williams 
have returned home after spending the 
holidays with Mrs. Williams' relatives 
in Southern Missouri. 

* * * 

There's lots of ice along Movie Row. 
That's the reason one manager gave for 
the falling off in numbers of out-of- 
town showmen. He thinks they're afraid 
they'll slip on something. 

* * * 

Al Kahn, President of Film Classics, 
has gone to Chicago to join his family 
who are vacationing there over the holi- 
days. 

* * * 

All the Kiddies in Kansas City were 
bustling over with expectation the past 
week. The reason — "Peter Pan," at the 
Newman. The Sir James M. Barrie fan- 
tasy for Paramount is reported to have 
piled up a huge business at Frank New- 
man's house although the weather was 
mostly unfavorable. 

* * * 

Due to business conditions following 
the holidays, the Hostettler-Reincke In- 
terests closed down the Colonial Theatre 
at St. Joseph December 27. The Colonial 
is one of the largest houses in St. Joseph. 
The shut-down is not expected to last 
long, it is announced. 

* * * 

Oscar Morgan, district manager for 
Pathe is back in Kansas City after hav- 
ing spent the holidays in Atlanta. 

* * * 

A. K. Boussad to Tacoma, Wash. 

A. K. Boussad, former owner and man- 
ager of the World In Motion Theatre 
here, has recently bought the Mission 
Theatre, one of the largest suburban 
houses in Tacoma, Wash. Following 
completion of a few minor changes, Mr. 
Boussad will open under a new ten-cent 
admission policy. 




MM HOUSE PETERS. 

TORATADO 



A UNIVERSAL JEWEL 



>WVINC PlCTl/RE 
WORLD 



January 10, 1925 



THE REEL JOURNAL 



Paee Eleven 



Friends-Did You Say SERIAL? 



How Do These 
Look to You^ 



Book 



Them 



Now 




Into 



THE 

with Edna Murphy an J Jac\ Mu!/iall 

Pafheserial 




By Richard E. Enright, Police Commissioner of New York City. It's 
a Sensation! The most baffling mystery serial ever made! 



* feVL ScaiS -KAlleneRay 

Make A Man 




Here's to the eternal glory of the West ! 

Immortalized in prose and poetry, it is now immortalized in motion 
pictures — a magnificent ten chapter serial of stupendous thrills of ro- 
mance and adventure. 



, . GallopingHoofs 

^%^-x. with/U/ene /for cmdjohnnie Walker 



''h 




A Pulsing, Throbbing Serial of the Sport of Kings! Ten Thrilling 
Chapters Packed With Adventurous Thrills and Stirring Drama. 



Coming — 




Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St. 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 



' -"I •--•-! "'I ■-- 







. r - 



Page Twelve 

Vitagraph's Biggest Year 
Just Closed, Chief Says 

By ALBERT E. SMITH, 
President of Vitagraph 

New York, Jan. 1. — The year just pass- 
ing has been the best Vitagrapli has 
known in its twenty-seven years of serv- 
ice. 

In the beginning we pledged ourselves 
to produce only clean pictures, which 
should offer entertainment without the 
slightest hint of anything suggestive or 
morally offensive. 

It has been a tenet of our long-estab- 
lished policy, too, to present stars of the 
first magnitude, whose very names car- 
ried a public appeal — hence bore also an 
assurance of success to exhibitors. 
Sees Value "In Best Sellers." 

Again, we were early to recognize the 
value of successful works by established 
authors — works which already had "sold" 
themselves. In picturizing such books 
and stories, the film not only plays a 
commendable part in further populariz- 
ing the best in literature, but gives ex- 
hibitors the advantage of titles that are 
known' and approved. 

Happily, there has been no need for 
Vitagraph to repeat its pledge, to reit- 
erate its platform. By adhering closely 
to the course it had set out for itself, 
and in following which it has had, 
throughout, the loyal support of the pub- 
lic, it has been happy to see results that 
spoke for themselves. 

Give Public What It Wants. 

After all, the secret of the success of 
a producer-distributor lies in giving the 
public what it wants. The gratifying 
fact is that, measured by Vitagraph's 
triumphs in 1924, the public is satisfied 
only with the best. 

The business situation offers every 
promise of success throughout the mo- 
tion picture industry generally in 1925. 
Vitagraph confidently expects to enjoy 
its full share of this prosperity. That 
we may merit this we can only rededicate 
ourselves to the service of the public 
and pledge ourselves anew to maintain 
the high standard already set. 



THE REEL JOURNAL 



January 10, 1925 



Sabatini Wins 

Zukor Prize 

The Adolph Zukor $10,0M prize, of- 
fered by the president of the Famous 
Players-Lasky Corporation to the writer 
whose story or play made the best mo- 
tion picture produced in the year ended 
September 1 last, has been awarded by a 
distinguished body of judges to Rafael 
Sabatini for his novel "Scaramouche," 
produced on the screen by Rex Ingram. 

The judges were George Barr Baker, 
chairman of the First Internal ional Con- 
gress of Motion Picture Arts, at which 
the award was offered last year; Ellis 
I'arker Butler, president of the Authors' 
League of America, Inc., through which 
the award was made; Edward Childs Car- 
penter, president of the American Dram- 
atisl , Ulan Dwan, motion picture di- 
rector ; Charles Dana Gibson, the artist; 
Frederich Roy Martin general manager 
of The Associated Press; Mary Roberts 
Rinehart, novelist ; Elmer Hire, play- 
wrighl and scenario writer, and Robert 
E Sherwood, motion pit tine critic. 



1925 GROOMED AS BANNER 

YEAR FOR ASSOCIATED 



By J. S. WOODY, 

General Manager of Associated 

Exhibitors. 

Associated Exhibitors will start the 
year 1925 with' a second group of five 
pictures of the season's program of thirty- 
two. There is every assurance that the 
year will be a banner one in the history 
of this organization. 

The second group of five productions 
will be of the big feature variety. Lead- 
ing the list is Wesley Barry's first pro- 
duction for the Associated Exhibitors. 
This picture is a adaptation of the Sat- 
urdav Evening Post story, "Battling Bun- 
van." by Raymond Leslie Goldman. The 
production was made by the Crown Pro- 
ductions, of wdiich W. D. Russell is ac- 
tive head. The story is a combination of 
pathos and comedy and is based on the 
story of a young fellow who allows him- 
self to be beaten to success. The direc- 
tion was handled by Paul Hurst with a 
strong cast of supporting plavers. con- 
sisting of Landers Stevens, Pat Kemp, 
Molly Malone, Johnny Raslasco, Harrv 
Mann, Frank Campeau and Frankic 
Fields. 

The great Chicago Fire of 1871 is 
dramatic basis on which "Barriers But - 
ed Away," the second of Associated 
group of five, is laid. The story is an 
adaptation of the famous novel by the 
same title written by E. P. Roe. 

A Hal Roach feature-length comedy 
drama, featuring Glenn Tryon under the 
title of "The White Sheep," is the third 
of the group. 

The fourth picture is "The Greatest 
Love of All", starring George Behan, 
one of the most notable character actors 
on the screen today. 

Alma Rubens, Frank Mayo and H. B. 
Warner are the featured playerss in "Is 
Love Everything?", the fifth release. 



L. H. CHANDLER SERIOUSLY HURT 



L. H. Chandler, formerly well known 
along Movie Row as a film salesman, 
but now a salesman for the Miller Rub- 
ber Company, was seriously hurt near 
Wichita Saturday when his car crashed 
into a truck which was standing tin- 
lighted in the middle of the road. 

Chandler's left leg was broken, his left 
arm fractured and suffered other cuts 
and body bruises. He was admitted to 
a Wichita hospital. 



Laemmle In Paris Get- 
ting Data For "Phan- 
tom" Scores 



New York, Jan. 1. — Carl Laemmle, 
President of Universal Pictures Corpora- 
tion during his recent visit to Europe, 
had many conferences with Gaston Le^ 
roux, author of "The Phantom of the 
Opera," which Universal has produced 
on a scale that rivals "The Hunchback 
of Notre Dame" in magnitude. 




In the photograph Mr. Laemmle, in 
the light suit, is shown with Mr. Le- 
roux in front of the Paris Opera House, 
where most of the scenes of the story 
are laid. With Mr. Leroux, Mr. 
Laemmle thoroughly explored the Opera 
House, including the five tiers of cellars 
which are under it, gathering data for 
the authentic presentation of Mr. Leroux' 
famous story. 

The Paris Opera House is one of the 
largest and strongest buildings in the 
world, and all of its important features 
were reproduced at Universal City as 
sets for the production. The main audi- 
torium with five balconies, the grand 
staircase, the exterior, the foyer, salon 
du danse, stage, property cellars, and 
underground waterways are all shown 
in the production. Lon Chaney is the 
star. Rupert Julian directed it. 



Announcement was made this week 
that Hunt Stromberg has signed Mildred 
Harris as leading lady for Harry Carey 
in bis forth-coming production, "Beyond 
the Border." 




Mveufr 



'Says 
IBITORS 
TRADE REVIEW 




^ AOVSE PETERS 

%% c TORNADO 

A UNIVERSAL JEWEL u 



lanuary 10, 1925 



THE REEL JOURNAL 



Page Thirteen 



HELP US CELEBRATE 

Uitagraph's 28th Anniversary 

During the Month of FEBRUARY! 



Captain Blood 

By Raphael Sabatini 
David Smith Production 

THE CLEAN HEART 

by A. S. M. Hutchinson 
J. Stuart Blackton Production 

PAMPERED YOUTH 

by Booth Tarkington 
Directed by David Smith 

THE BELOVED BRUTE 

by Kenneth Perkins 
J. Stuart Blackton Production 

THE REDEEMING SIN 

by A. V. Jefferson 

with Navimova 

J. Stuart Blackton Production 

IN THE GARDEN OF 
CHARITY 

by Basil King 
Directed by David Smith 

FEAR BOUND 

Original Story by Will Nigh 
Directed by Will Nigh 

BAREE— SON OF 
KAZAN 

by J. Oliver Curwood 
Directed by David Smith 

STEELE OF THE 
ROYAL 

by James Oliver Curwood 
Directed by David Smith 



Dear Mr. Exhibitor! 

How time does fly — just think, it 
is 27 years ago that Vitagraph start- 
ed to make motion pictures. The 
business has seen many changes dur- 
ing that time — companies have come 
and gone but VITAGRAPH is still 
on the job, serving its product to 
thousands of exhibitors. 

Competition was never so keen as 
right today — and it is no easy mat- 
ter for producers who have no the- 
atres of their own, yet withal that, 
VITAGRAPH is having the greatest 
year in its entire history. 

Why? Because it is making the 
kind of pictures that make money 
for exhibitors — pictures that they want 
to see. Vitagraph has served the ex- 
hibitor well the past 27 years, and 
its policy will always be one of mak- 
ing high-class pictures with a punch. 

We are out to make a record in 
February — will you help us do it ? 
Our salesifien will explain our propo- 
sition or we will mail it. We feel 
sure that it will interest you. 

Let us hear from you. 

Your old friend. 

ALBERT E. SMITH president 



ST. LOUIS 

A. Danke, Mgr. 

3312 Lindell Blvd. 




A SCHOOL FOR 
WIVES 

with Conway Tearle 

Victor Hugo Halperin 

Production 

THE HAPPY 
WARRIOR 

by A. S. M. Hutchinson 
Directed by David Smith 

TWO SHALL BE BORN 

by Marie Conway Osmler 
Directed by Whitman Bennett 

GREATER THAN 
MARRIAGE 

Adaptation of novel by Louis 
Joseph Vance 

Victor Hugo Halperin 
Production 

THE ALIBI 

by George Allan England 
Directed by J. Stuart Blackton 

THE ROAD 
THAT LED HOME 

by Will G. Ingersoll 
Directed by David Smith 

WILDFIRE 

A Distinctive Production 

THE 
UNKNOWN STORY 

Selected by Field Salesmen 
Directed by David Smith 



KANSAS CITY 
C. A. Schu'tz, Mgr. 
Davidson Bldg., 



BB 



rtuiuwiim 
Registered U. S. Patent Office 



Page Fourteen 

LIVE MANAGERS 1 HAVE MET 

By BOB GARY, "U" Exploiteer 

The name of Jack Roth, manager of 
the Liberty Theatre is known to the mo- 
and is synonimous with the best and most 
and is synonmous with the best and most 
progressive things in the field. Hardly a 
week passes that some trade paper does 
not cite examples of his business acu- 
men or original exploitation and adver- 
tising ideas. He has been in the public 
eye of moviedom so long many have the 
idea that he boasts a patriarchal beard 
and walks with bent shoulders and falt- 
ering tread. Such is not the case, Jack 
is a young man full of 'pep' and bull-dog 
tenacity. 

Jack applies entertainment on the fol- 
lowing scale and it would be well for ev- 
ery exhibitor to do this also and then he 
will be fortified with an argument to 
meet any demand by his patrons for lower 
prices. 

Entertainment or Amusement 

Cost Per Person 
Per Hour 
Liberty Theatre — Admission 35c. 

One and one-half hour show $0.17^2 

Bowling — 25c per person — 5 games 

per hour 1.25 

Dancing — 10c per couple per dance, 

12 dances per hour 60 

Pool — 5c per cue per person, 12 

games per hour 60 

Baseball — lowest admission 50c for 

one and one-half hour 33 1-3 

Football — lowest admission $1.00 for 

one hour 1.00 

In this table there has been nothing 
said of the carnival, circus or street fair 
where a person cannot attend without 
spending as much in one evening as he 



THE REEL JOURNAL 



would spend for five motion picture 
shows. 




JACK ROTH, 
Manager Liberty Theatre 

f 
Don't try to sell your patrons the idea 
that the producer is charging you so 
much for your pictures that you have to 
get "big admission" prices. You are not 
getting "big admission prices" compared 
with the entertainment or amusements 
as the above table shows. Once the pub- 
lic realizes how much they are getting 
for their money compared with other 
amusements you have won the battle. 



January 10, 1925 

"BAREE, SON OF KAZAN," 

PUBLISHED AS SERIAL 

For the first time since the publica- 
tion of the first edition of the book, sev- 
en years ago, James Oliver Curwood's 
famous novel, "Baree, Son of Kazan," is 
now being serialized by leading newspap- 
ers throughout the country, according to 
C. A. Schultz, Kansas City manager for 
Vitagraph. 

Vitagraph sent out last week copies of 
a special broadside containing details of 
its offer to supply to newspapers, en- 
tirely without charge, complete facilities 
for the publication of the novel. The re- 
sponse was instantaneous, more than 150 
papers having already declared their in- 
tention to take advantage of the oppor- 
tunity. 

The story is to appear in thirty-four 
instalments of two columns each, each il- 
lustrated with line drawings from the 
picture, which is to be produced for Vita- 
graph by David Smith. Besides mats and 
proofs, Vitagraph furnishes to the news- 
papers also twenty-four sheets, with the 
name of the paper and the publication 
dates showing on the center. 

On the broadside announcing the pub- 
lication plans was a copy, too, of the 
classic "Eulogy of a Dog" by the late 
United States Senator George Graham 
Vest of Missouri. In every instance, 
newspapers taking advantage of the ser- 
ialization offer will publish "Baree, Son 
of Kazan" in full, instead of in an abridg- 
ed form. 



Negotiations were completed this 
week by Warner Bros, whereby they 
secure the screen rights to "Compro- 
mise." by Mrs. Jay Gelzer, and "Rose 
of the World," by Kathleen Norris. 



News or "Filler" --Which? 

Pathe believes that when an exhibitor books a news reel he 
wants a news reel and not one that's padded out with scenics 
and other "magazine" material. 

If you want scenics and the like, the Pathe Review gives you the 
best obtainable, but Pathe News is all news all the time. 

It's often a lot easier, and it saves money, to pad out a news reel. 

But when you're through you've got a hybrid thing, neither fish, 
flesh, fowl nor good red herring. 

You can buy cheaper news reels. But you get what you pay 
for when you book the 

Pathe News 



^^/^^^mi^'^m8tmwmmmi^!)fA<m«un^^ Vl;i ., 



X— - .. ■ ■ 1 1 1 . ■ ■ _ ; . . ■■ ■ ■ . . . . ■■■»■■ 



Better drawing cards than 
the average feature 1 ' 



UJ 



The concensus of opinion of 
than eight hundred exhibitor 
list of over four thousand who were 
questioned on the Series J 



That's 

what 

exhibitors 

say ■ ■; ■ j, 
about 
F.B.O s 



'SP 3 



ij* 



■<& 





With the orijfii, a] 



star* and piayets 



ASK ANY 
EXHIBITOR "%5 




Georqe 
O'Ham 



who has played or who is playing THE GO-GETTER Series, about their popularity — their 
drawing power, week after week. Hear what they say about "DEPENDING ON THE 
GO-GETTERS TO PULL THE FEATURES out of the fire and save the show" . . . Two 
reels of concentrated drama, supreme entertainment, surpassing even the good five-reelers 
. . . that's the Go-Getters. 

READ THE THADE PAPER REPORTS 

especially Exhibitors Herald under the heading of "WHAT THE PICTURE DID FOR 
ME" and find out what exhibitors all over the country are doing with the GO-GETTERS. 
There is no competition for "THE GO-GETTERS." Nothing on the market like them. 
They stand alone. Matchless gems of entertainment — 12 of them— 2 reels each. Book 
'em and boost 'em and assure yourself of 12 weeks of profits. 

FILM BOOKING OFFICES 

EXCHANGES EVERYWHERE 
Snower Bldg., Kansas City, Mo. 127 So. Hudson, Oklahoma City, Okla. 

3312 Olive Street, St. Louis, Mo. 106 So. Cross Street, Little Rock, Ark. 

Stories by Beatrice Van — Directed by Wm. Curran. 

Produced at the F. B. O. Studios, Hollywood, Calif. 



Kit Guard 




M Cooke 



Page Sixteen 



THE REEL JOURNAL 



Janua.y 10, 1925 



Compare the Product 



■ A. H. Blank Enterprises takes considerable pride 
in announcing their January Releases, particularly be- 
cause they will compare with any of the large National 
Distributors. 

JAN. 4-"GIRLS MEN FORGET'-Adapted from "The Girl 

Who Was the Life of the Party," by Fannie Kilborne, 
published in "The American Magazine." With Johnny 
Walker, Patsy Ruth Miller, Alan Hale and Shannon 
Day. This production has received unanimous praise 
from all reviewers. 

JAN. 11-"THE SPEED SPOOK"- with Johnny Hines 

in the fastest six reels this dynamic star has ever made. 
A comedy knockout. Look up the box office reports 
on this one. 

JAN. 18-"BROKEN HEARTS OF BROADWAY- 

From the Stage Success, Starring COLLEEN MOORE. 

No exhibitor will question her box-office power. Col- 
leen Moore is assisted by Johnnie Walker, Alice Lake, 
Tully Marshall, Kate Price, Creighton Hale. What 
a cast! 

JAN. 25-"HELEN'S BABIES"-Starring Baby Peggy 

in a story read by millions, supported by Clara Bow. 
Get in touch with your book store and find out for 
yourself the popularity of this story. 

Your g)ood Judgment will tell you to get a contract for 
the A. H. Blank product today. 



A. It. Blank Film Enterprises 

WM. WARNER, Mgr. 
130 West 18th Street Kansas City, Mo. 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., JANUARY 10, 1925 



NUMBER S 



One Central Studio 

for Independents? 



There is a movement afoot 
in Los Angeles to build a 
large studio to be used ex- 
clusively by independent pro- 
ducers. The studios would 
be among the most modern 
in the world and would be 
built by outside capital. 

According to present plans, 
there would be working space 
for twenty companies, which 
would take care of all of the 
independents. 

In an interview to the Los 
Angeles Times, Joe Brandt 
of C. B. C, is quoted as say- 
ing that the financing of the 
studio is practically com- 
pleted and the backers need 
only the assurance of the in- 
dependents that they will 
take up space in the studio 
and sign long enough leases 
to warrant building the huge 
plant. 

Mr. Brandt stated that Co- 
lumbia Pictures will produce 
twenty pictures next year. 

Independent producers have 
found such a demand for their 
product this season that they 
are all figuring on expanding 
their studio facilities and 
taking all the companies, the 
cost of such work would be 
large. Whereas, if they will 
all agree to the central studio 
idea it is expected to cut 
down a large amount of the 
expenditure. 

The members of the Inde- 
pendent Motion Picture Pro- 
ducers & Distributors Asso- 
ciation will be sounded out 
on their attitude toward the 
new plant and some definite 
announcement is expected 
soon. 



"Fool and His Money" 

Filming Completed 



A wire from the West 
Coast studios states that the 
film version of George Barr 
McCutcheons' novel "A Fool 
and His Money," has been 
completed by Erie Kenton. 
This is the fifth of the Co- 
lumbia Series of eight and 
features Madge Bellamy and 
William Haines and sup- 
ported by Stuart Holmes, Al- 
ma Bennett, Charles Conklin, 
Lon Poff, Eugenie Besserer, 
Carrie Clark Ward, Edwards 
Davis and Baby Billie Jean 
Phyliss. Harry Cob further 
states that this picture will 
be a bigger success than 
the "Midnight Express" or 
"One Glorious Night." 

Independent Film Co. is the 
distributor in this territory. 




A. H. Blank Buys 

New Hines Series 



Johnny Hines doe* 
seem to be having pret- 
ty good "luck" in this 
scene from his picture, 
"Luck," an Enterprise' 
release. 



Jack Coogan, Marcus Loew, 
Jack Hoxie, Charles Ray, 
Bryant Washbur, Mabel For- 
rest, Marguerite De La 
Motte. Dorothy Mackail 
Hobert Rosworth, Viola 
Dana, John Bowers, Louise 
Glaum, Betty Blythe, Charlie 
Murray. All of them appear 
in various odd moments on 
the set, at home, or at play, 
in the eighth issue of Screen 
Snapshots. Screen Snap- 



shots is a one reel special is- 
sued twice a month by C. B. 
C. 



William Warner, manager 
of A. H. Blank Enterprises, 
announces that a deal has 
been closed with the East 
Coast Film Company for the 
new series of Johnny Hines 
productions. The first re- 
lease will be "The Speed 
Spook," claimed by critics to 
be the best Hines production 
released to date. 

Johnny Hines is fast be- 
coming one of the biggest 
comedy box office attrac- 
tions, Warner says. His last 
production "Conductor 1492," 
established many new box of- 
fice records. 

"The Early Bird" will be 
the second release of the se- 
ries, which has now been 
completed. Reviews are be- 
ing carried by many of the 
motion picture trade papers. 

The third and last produc- 
tion of the series will be the 
"Cracker Jack," which is now 
in production. 



All of the thrilling action 
incident to a sea fight is re- 
produced in the serial, "The 
Fighting Skipper," now book- 
ing from Standard Films. Ac- 
cording to critics, Francis 
Ford and Jack Perrin do 
some of the best acting in 
their careers in this group. 



C. B. C. wish to announce 
that Douglas Doty should be 
given credit for the contin- 
uity on the "Midnight Ex- 
press" the fourth of the Co- 
lumbia Series. The picture 
has just been released some- 
what ahead of the schedule 
and Mr. Doty's name had 
been omitted from the list 
of credits in announcements 
heretofore made. 



Rack Production an Achievement 

INDEPENDENTS 



55 



10 From Chad wick 
8 From Banner 

SERIES OF 12 OUTDOOR PRODUCTIONS 



21 C. B. C. Winners 
6 2-Reel Subjects with 
Benny Leonard 



4 



Specials Do !t Now "— " De8erted At ihe: Altar " 

"His Last Race"— "Defying the Law" 



The Guarantee for YOUR Continued PROSPERITY! 

INDEPENDENT FILM CO. 

Joe Silverman, Mgr. 



117 W. 17th Street 



Kansas City, Mo. 



[anuary 10. 1925 



INDEPENDENT NEWS 



January 10, 1925 



"Yak" Canutt Completes 
"Romance and Rustlers" 

"Yak" Canutt, that bunch 
of American bone, sinew and 
brains, that won the World's 
Cowboy Championship, has 
just finished "Romance and 
Rustlers," the Arrow-Great 
Western, in which he shows 
the screen public some of the 
wonderful ability and nerve 
that gave him the sobriquet 
of "King of the Cowboys.'' 
He is acquiring a way with 
the ladies and soon he will be 
a regular heartmixer. Every 
lover of horses and the big 
outdoors will give "Romance 
and Rustlers" the gladdest of 
glad hands. 

The Arrow Features are 
distributed in this territory 
by Standard Films. 



Enterprise Releases. 

Enterprise Distributing 
Corporation is offering for 
February release two West- 
ern features that are said to 
abound in a feast of thrills 
and a galaxy of daredevil 
stunts. 

"Ridin' West" and "Coyote 
Fangs" are the titles of the 
two features. Both present 
Jack Perrin. well-known 
Western star, in the leading 
role. 




C. B. C. Signs 

Wm. Fairbanks 



Ben Wilson, popular 
Western star, hails 
again to the box-office 
from the reelage of 
igl I new p i c t u r e s, 
which will be distribut- 
ed in this territory by 
Standard Films. In the 
new group, which has 
produced by Ar- 
row, Marjorie Daw. 
Mildred Harris and Vi- 
olet LaPlante are seen 
in support of the star. 
The release date for 
the first of the group, 
"Notch No. 1," will be 
February 1, Jack Lan- 
gan, assistant manager, 
has announced. Titles 
of the others are : "The 
Desert Hawk," ''His 
Majesty The Outlaw." 
"V i c Dyson Pay s," 
"Sand Blind," "Reneg- 
ade Holmes. M. D.," 
Ben Wilson, Western star, looks like "The Fugitive," "The 
he was sort of aggravated at somebody Man From Lone Moun- 
in lliis scene from one of his eight new tain." 
Western pictures, to lie distributed by S£V*/C<' 

Standard Films. CfjJ/vGsV) 



Word from the West- Coast 
states that Columbia Pictures 
has signed William Fairbanks 
for another series of Perfec- 
tion Pictures. There are to 
lie at least eight pictures in 
the series and the contract 
covers the period of a year. 
The feminine lead to play 
opposite Mr. Fairbanks has 
rot yet been chosen a num- 
ber of possible choices are 
now being reviewed. 



Beverly Bayne In 

Cast of "Who Cares" 



New York. Jan. 1.— C. B. 
C. announce that they have 
added Beverly Bayne, Ralph 
Lewis, William Austin, and 
Vola Vale to the cast of 
"Who Cares," which will be 
the film version of the novel 
by Cosmo Hamilton of the 
same name. These names an- 
nounced above are in addi- 
tion to Dorothy Devore, Wil- 
liam Haines, Wanda Hawley 
and Lloyd Whitlock. 

David Kirkland who will 
direct the picture ^lans to 
take his company out and 
start the actual production of 
this picture, which will be the 
sixth of the Columbia Series. 
early this coming week. 



GUNS-THRILLS-FIGHTS 

What More Does Your Box- 
Off ice Need? 

8— J. B. WARNERS 

6— KENNETH McDONALDS 

8— AL FERGUSONS 

6— GERGE LARKINS 

4— ORA CAREWES 

1— HENRY B. WALTHAL 

6— JACK PERRINS 

3— "BIG BOY" WILLIAMS 

WRITE OR WIRE NOW 

ENTERPRISE DIST. CORP. 

"BOB" WITHERS, Mgr. 
US W 18th St. Kansas City, Mo. 



Make Your Program 
Up to STANDARD! 

Now Ready 

yO 

BOBBY 

DUNN 

Comedies 

Your patrons all know "Bobby." Their 
roars of laughter will make yours a 
Kappy New Year! 

STANDARD FILMS 

Jack Lankan, Manager 




11 3 W. ISth St. 



Kansas City, Mo. 



January 10, 1925 



THE REEL JOURNAL 



Page Nineteen 



A SUPREME CHOICE/; 



FOR the showing of Para- 
mount's great film "Peter 
Pan" at Convention Hall, 
where the picture was pro- 
jected simultaneously on four 
screens, The Kansas City Star 
chose 




PROJECTORS 

These 8 machines were installed and 
set up by us in Kansas City's great 
hall in less than 24 hours! And 
throughout the three showings to 
40,000 people there was not one hitch 
in the program! Which proves the 
efficiency and supremacy of the Mot- 
iograph Projector beyond a doubt! 

"Every Motiograph User is a Booster 1 " 




Other theatre equipment handl- 
ed by us is equally superior to the 
ordinary kind. 



tebbinS 

PICTURE SUPPLY CO. 
"The Old Reliable Since 1899" 

1822 Wyandotte St. Kansas City, Mo. 



Page Twenty 



THE REEL JOURNAL 



January 10, 1925 



- &.}ij.> 









» 




BOX*OFFICE 



F B- O. 

Girl of the Limberlost, all star. — A real 
winner. 100% entertainment. — M. J. 
Aley, Regent, Eureka, Kans. 

Damaged Hearts, all star. — Extra good 
entertainment. Lots of real melodrama. 
— M. J. Aley. Regent. Eureka. Kans. 
FIRST NATIONAL 

Smilin' Through, Norma Talmadge — I 
did not have any crowd on this one but 
it was not the fault of the picture. — E. 
H. Entelmann, Star, Cole Camp, Mo. 

Bob Hampton of Placer, James Kirk- 
wood, Wesley Barry, Marjorie Daw, Noah 
Beery. — A great historical production pic- 
turizing Custer's last stand. . Acting and 
story great. Picture old but should be 
played in every theatre. Production 
nearly perfect except ending. Western 
historical comedy drama. Business fair. 
— T. H. Lauck, Opera House, Mound 
City, Kans. 

A Man of Action, Douglas McLean — 
Print good. Mighty good picture. Plenty 
of comedy. — Shell & Standly, Opera 
House, Laclede, Mo. 

Potash and Perlmutter. — Needs no 
recommendation. Pleased about 95%. 
Plenty of comedy. — Shell & Standly, 
Opera House, Laclede, Mo. 

Smilin' Through, Norma Talmadge. — 
A very fine production, good for any 
audience. — W. A. Doerschaag, Strand, 
Ransom, Kans. 

FOX 

Town That Forgot God, special cast. — 
This was the best ever seen here. Every- 
body liked it.— H. V. Tolbert, Schools, 
Purdy, Mo. 

Shepherd King, all-star.-- The best F<>\ 
special I have ever shown. — W. E. Stepp, 
Regent, Pleasanton, Kas. 

Cupid's Fireman, Buck Jones. — Every- 
one went wild over this one. — R. A. Bush- 
nell, Schools, Brookfield, Mo. 
Darwin Was Right, Monkeys. — The best 
picture of its kind we ever had. Plea 
ill — S. C. Andrews, Gem. Olathe, Kans. 

Oh, You Tony, Tom Mix and Tony. — 
This une can'1 be beat. Pleased my fans 
and also the ladies. — S. C. Andrews, Gem, 
Olathe, Kans. 

METRO-GOLDWYN 

Long Live the King, Jackie CoOgan. — 

good picture, but Jackie is much bette: 

in other types of torie I . < . \l cKee, 

I'll, t rir. I;- ilivar, M o. 

Sherlock, Jr., Buster Keaton. — Only 

fair print, verj ] r. — J. G. McKee, 

Electric, Bolivar, Mo. 

PARAMOUNT 
Flaming Barriers.- picture with 

plent; oi actii m and corm I 'leased 

here Ro; I rheatn l iardner, Kans. 
PATHE 

Why Worry, I land, 1 Lloyd. We liked 
this one better than Girl Shy. — Royal 
Theatre. Gardner, I 

UNIVERSAL 

The Family Secret, Baby Peggy. 

Aftei eeing thi Dai ling oi New Y< n I 

then this one. | can onlj say that 

Baby Peggy is wonderful Played to 




good business and pleased all. — Sam 
Minnich, Electric, Chillicothe. Mo. 

Ridin' Kid From Powder River, Hoot 
Gibson. — The best picture Hoot ever 
made. Boys, you can't go wrong on this 
one. — Sam Minnich, Electric, Chillicothe, 
Mo. 

VITAGRAPH 

Man From Brodneys, Kerrigan-Calhoun. 
—This one was all O. K. Kerrigan did 
some fine work. Had a good crowd and 
everyone was well pleased. This picture 
is surely a knockout. — S. N. Graham, 
Rex, LaGrange, Mo. 

Virtuous Liars, all star. — A very good 
picture, not much action, however. Our 
patrons didn't do any boosting. Tone O. 
K. for Sunday. — S. N. Graham. Rex., 
Maysville, Mo. 

WARNER BROS 

The Narrow Street, Devore-Moore. — 
Oh boy, what a swell comedy. It's an- 
other knockout for Warner Bros. The 
trailer on this is sure a business getter. 
No company makes better trailers than 
Warner Bros, in my estimation. — Sam 
Minnich, Electric, Chillicothe, Mo. 



News Nuggets 



Walter Hiers will be seen in his third 
Walter Hiers- Comedy on the last week of 
of the month in "Good Spirits," a comedy 
with spooks and spiritualism as the basis 
of many funny gags. The week is com- 
pleted with the Lyman H. Howe Hodge- 
Podge subject, "Topsy Turvey Travel." 

* * * 

Leatrice Joy will return to the screen 
after an absence of over eight months 
and will play in "The Dressmaker from 
Paris," for Paramount. This announce- 
ment quiets the reports that Miss Joy 
has abandoned her career on the silver 

i i en. 

* * * 

"Friendly Enemies," starring Weber & 
Fields, famous vaudeville team, will go 
into production this week under George 
Melford's direction and will be released 
by Producers Distributing Corporation on 
March loth. 

* * * 

\ o'ciated Exhibitors announces the 
completion of camera work on "The Sky 
Raider"' the picturization of the Jack 
I. ail story which was filmed under the 
working title of ''The Great Air Mail 
Robbi ■ v." 



CLASSIFIED 



ADVERTISING 



Two Cents 
No Ads 



per Word Payable in Advance 
Accepted for Less Than 50c. 



THEATRK FOR SALE 

:UH>-.seat theatre in Missouri toun of 

5/J00. One other theatre In the town. 

Reason for .selling*, poor health. Ad- 

tlress Box X114, Reel Journnl. 1-10 

W anted — 200 second-hand onern chairs, 
second-hand Powers 6-B rubber aisle 
carpet, screen tlisnlay frames, etc. Box 
•S7, Ransom, Kansas. 12-17 

THEATRE FOR SALE. 

Remodeled photoplay theatre with 300 seats. 
Cement block building for $15,000. Down pay- 
ment and terms. 12 room boarding house on 
second floor, in live soft coal mining town, Cen- 
tral Pennsylvania. Drawing population 7,000. 
Exceptional money maker for man and wife. 
Address P. O. Box 312, Williamsport, Pa. 

ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 

new. Crated ready to ship. Used less than 

vear's time. Cost $3,750. First $1,350 buys it. 

Address Star Theatre, Nevada, Mo. tf 

WANTED TO BUY 

Wanted to buy for cash, Uncle Tom's Cabin 
picture. Must be in good condtion. State price. 
How manv reels. Take Vetter, Care Reel Jour- 
nal, Kansas City, Mo. 12-27 

WANT MOVIES. 
Can deliver buyers, need all price theatres. 
Write full information. W. J. Miller (Exclu- 
sive Theatre Broker) 321 Securities Bldg., Des 
Moines, Iowa. 3t 

A doubting Thomas never sold the 
Woolworth Building — Try Reel Jour- 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



WESTERN VAUDEVILLE 
MANAGERS ASS'N 

Affiliated with the 

ORPHEUM and KEITH CIRCUITS 

Offices 

201 Mainstreet Theatre Building 

KANSAS CITY, MO. 

Representative 

JOLLY JONES, JR. 

Phone Grand 1860 

VOD-VIL FURNISHED FOR 

THEATRES. 



BHRGAHHIANNERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHERS 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



January 10, 1925 



THE REEL JOURNAL 



Page Twenty-three 



Eschmann Finds Exhibitors 

Booking With Extreme Care 



By E. A. ESCHMANN 

A recent trip to the Mid-West confirm- 
ed an opinion which I had formed rela- 
tive to the buying of pictures by exhibi- 
tors for the new year; they are proceed- 
ing cautiously in the filling of their play- 
ing time. They have come to realize, 
I believe, more seriously than ever be- 
fore, that their playing time is the only 
commodity which they have to sell, and 
that if they sell it unwisely they will 
have to pocket a loss which may place 
them on the wrong side of the ledger 
when the year's business is totaled. 

The proof that my opinion is correct 
was found on my trip in the fact that 
exhibitors are going slow in their book- 
ings and are shopping for pictures to fill 
in their playing time. They are not snap- 
ping up a block of pictures just because 
they are offered by a distributor from 
whom they are accustomed to buy, but 
are examining, sifting and correlating the 
information which they have on hand as 
to the quality of the new product. 

Exhibitors are no longer willing to lose 
on one part of the season, or on a cer- 
tain group of pictures, what they make 
on another part of the season or another 
group. The public, some exhibitors have 
found to their cost, have been educated 
to appreciate and demand the highest 
quality in their screen entertainment. 
Exhibitors are determined to sell their 
playing time to the public at a profit to 
themselves. To do so they must shop 
for the pictures which they wish to sell 
to their patrons. 

This simplifies in a way the selling 
problem for the distributor, if he has a 
list of pictures which excel in quality, 
but stiffens it in another way — competi- 
tion is stronger unless the quality of his 
product is known from past performances 
and not from future promises only. 



Frances Howard, Dix' Opposite. 

Frances Howard, who has just com- 
pleted her work in "The Swan," has been 
selected to plav the leading role opposite 
Richard Dix in his latest starring picture 
for Paramount, "The Maker of Ges- 
tures," which Paul Sloane will direct. 



"Tornado" Opens at 

Broadway Picadilly 

"The Tornado," Universale Jewel pro- 
duction of Lincoln J. Carter's celebrated 
stage melodrama, had its world premiere 
on Broadway this week in the new Pic- 
cadilly Theatre, L. B. Metzger,, K. t>. 
"U." mgr., has announced. 

"Hailed as the best picture Peters has 
done since 'The Storm' and character- 
ized by many competent critics as even 
greater than 'The Storm,' the new Uni- 
versal picture reached the screen under 
highly favorable conditions. That this 
confidence was not misplaced is plainly 
indicated by the wholehearted manner 
the picture was received by the New 
York press and public," Metzger pointed 
out. 

The newspaper critics united in pay- 
ing tribute to the excellent qualities of 
the picture and to the rugged acting of 
House Peters. The wind storm is de- 
scribed as the most realistic ever repro- 
duced for the screen. "The Tornado" is 
the last "Jewel" for 1924. 



'Don't Send Us 'Art' When 
It's Showmanship We Need" 



"INTRODUCE ME," LATEST 

MacLEAN, READY FEB. 1 



New York, Dec. 29.— The fourth of the 
series of independent productions made 
by Douglas MacLean for release by As- 
sociated Exhibitors, which was made un- 
der the working title "Sky High" will be 
released as "Introduce Me." 

This comedy is said to reach new 
heights of hilarity, being laid in the 
Swiss Alps and in Paris. Opposite the 
star in the leading feminine role is Anne 
Cornwall, well-known for her splendid 
work in Christie Comedies. Others in 
the cast are E. J. Ratcliffe. Robert Ober, 
and L. C. Shumway. "Introduce Me" 
was made under the direction of George 
J. Crone who also directed the star in 
"Never Say Die." 

The story of "Introduce Me" is by Mr. 
MacLean and his own staff of scenar- 
ios. The picture will be released by 
Associated Exhibitors about February 1. 



New York, Dec. 27. — "Showmanship 
and not Art is the crying need of the 
motion picture industry today." 

Entertainment with comedy, sentiment, 
pathos, dramas, action is more to be de- 
sired than the stories woven about half- 
baked continental love themes, and 
drooling sex complexes, of which there 
have been all too many on the screen of 
late." 

These pointed observations are those 
of Beatrice Van, well-known scenarist. 
Among Miss Van's best work was her 
adaptation of two series of twelve epi- 
sodes each of the H. C. Witwer "Fight- 
ing Blood" stories, which were produced 
and distributed by Film Booking Offices 
of America. 

She said : "If more of our writers and 
directors devoted their talents to creat- 
ing real entertainment — by which I mean 
the sort of stories that swept Tommy 
Meighan and Reginald Denny to suc- 
cess, and which carried Wallie Reid to 
a lofty peak as well — there would be no 
work at all for the censors and the critics 
of the movies would be disarmed. 

"What should be banished is not sex, 
but salaciousness and crude treatment of 
sex. There should be no place in Ameri- 
can showmanship for the continental sex 
flair which seems to be the rage in cer- 
tain studios at the moment. Let us get 
back to the good, sound old American 
basis of entertainment, as exemplified 
by the works of George Ade, Booth 
Tarkington, and even Lincoln J. Carter. 



"U" BUYS "WINNIE ffWYNN" 
RIGHTS. 

New York, Dec. 30. — It was definitely 
announced at the home office of the Uni- 
versal Pictures Corporation this week 
that moving picture rights had been pur- 
chased by that company for the popular 
"Winnie O'Wynn" series of stories from 
the pen of Bertram Atkey, which have 
been appearing in the Saturday Evening 
Post from time to time since 1920. This 
is considered by Universal to be one of 
the most important story purchases ever 
made by that company. 




Scenes from Vitagraph's "The Clean Heart Or The Cruelties of Life," an adptation of A. S. M. Hutchinson's novel show- 

ing Percy Marmont as Wriford and Otis Harlan as Puddlebox. 



Bandits Get $6,500 From 

Officials of St. Louis 

House 



5 Men Rob Spiros Cardas of Week End 
Receipts At Grand. 

Spiros Cardas, assistant manager and 
treasurer of the Grand Central Theatre, 
(.rand boulevard at Lucas avenue, St. 
Louis, Mo., was kidnapped by five band- 
its on Sunday night, December 28th and 
forced to return to the theatre and open 
the safe containing approximately $6,500. 
the receipts for Saturday and Sunday 
and part of Friday. 

Cardas was returning home from the 
theatre when his automobile was crowded 
to the curb near Jefferson Memorial 
Building, Forest Park, by a large ma- 
chine used by the robbers. Three men 
leaped from the other machine and sur- 
rounded Cardas. All were armed. 

He was then forced to get into the 
bandits car and return to the theatre. 
There he was relieved of his own re- 
volver, forced to open the safe and place 
the contents in a gunny sack carried by 
one of the robbers. 

For several weeks Cardas had been 
given police protection, but on Sunday 
night the officer detailed to escort him 
Inline failed to arrive at the theatre in 
time. 

This was the third robbery of St. 
Louis theatres of this kind in several 
weeks. In September William Goldman. 
owner-manager of the Kings Theatre, 
was kidnapped and forced to return to 
the theatre where three robbers tried 
to get him to open the safe. Those rob- 
bers also captured two watchmen and a 
uniformed patrolman before being round 
by another police officer. 

A few weeks later George Bowser, 
manager of the Down-Town Lyric and 
Capitol theatres was kidnapped and 
taken to the Down-Town Lyric, where 
lie was compelled to open the safe con- 
taining il ■.ml $6,000. A dance hall man- 
ager and the proprietor of a large down 
i candy store have been victims of 
similar robberies in recent weeks. All 
of the jobs are believed to have been 
pulled by the same band. 



Bandit "Rushed" Loew's 
State, but Got Only $3 

A "note bandit" obtained $8 in papei 

1 n. .in Miss Lillian Sassin, ticket 

Hi i ..: Mi. Loew's State Theatre, Eighth 

and \\ ,. hue. I,,, i avenue, Si. I .mi i, at 5:15 

i 1 m. I >' < ember 22. The robber escaped 

il"' holiday throngs before other 

1 !l I I M ■ I.. Miss Sassin's 



1 1" in hi w aited in line while other 



patrons purchased tickets to the show. 
When bis turn came he shoved a note 
under the glass partition to Miss Sassin. 
The note read: "Act quickly and give 
me all the paper money and spare your- 
self." Miss Sassin pushed a small bun- 
dle of money through the opening to the 
man and he fled. She also pushed the 
buzzer to notify other employes to warn 
the other employes. Miss Sassin told the 
police the man had a gun. 



LYDEL THEATRE RE-OPENS 



Fred Wehrenberg in addition to open- 
ing his new Michigan Theatre has re- 
opened the Lydel Theatre in South St. 
Louis. His Marguerite on Virginia ave- 
nue has been closed until the warm 
weather. 



Fire Damage to St. Louis 
Film Building Is $5,000 

Street car and automobile traffic along 
Picture Row was completely tied up at 
6 p. m. December 22nd when fire of 
undertermined origin was discovered in 
the old Goldwyn exchange quarters on 
the second floor of the Plaza Hotel film 
exchange building, 3311 Olive street. The 
first floor space is occupied by Vita- 
graph's exchange. 

The fire originated in the Olive street 
side of the building and is believed to 
have been caused by a cross wire. WTien 
the fire apparatus responded a number 
of outbound automobiles were caught be- 
tween the lines of hose and tied up for 
a couple of hours. Olive street is main 
East and West street car street of the 
city and the fire coming right at the 
peak of the rush hours caused consid- 
erable inconvenience. 




AT ST. LOUIS' SCREEN BALL. 
Left to right: C. D Hill, President of the Film Board of Trade; "Texas Jack" 
Sullivan, "pal" of Hoot Gibson and Tom,Mi:x, entertainer at the ball; George Beban, 
well-known stage and screen star; Miss Mary Stewart, Universal Pictures Corpora- 
tion employee, who, while representing the Kingsland Theatre, was chosen "Screen 
Queen" of St Louis; Mayor Henry W. Kiel of St. Louis, and Joe Mogler, President 
of the Motion Picture Theatre Owners' Association. 




MOTION PICTURE ? 
NEWS 



January 10, 1925 



THE REEL JOURNAL 



January 10, 1925 



Wehrenberg Opens New 
Michigan Theatre in St.L. 



Suburban House Plays to Good Business 
in Spite of Weather. 



Fred Wehrenberg's beautiful new 

Michigan Theatre, Michigan and Robert 
avenues, St. Louis, Mo., threw open its 
doors for the first time on Christmas 
Day. It played to fine business despite 
severe winter weather. 

The Michigan is the newest and per- 
haps the finest of the group of splendid 
neighborhood picture palaces owned by 
Wehrenberg. His other houses in- 
clude the Melba, Cherokee, Ivory, Mar- 
guerite, Lydell and Manion's Park Sum- 
mer Theatre. 

In addition Wehrenberg has plan- pre- 
pared for a 2,000-seat house- to be erected 
in the near future on Grand boulevard 
near Meramec street. 

He started his motion picture career 
in 1908 with a tent show at 3353 South 
Jefferson avenue. Today he is regarded 
as one of the most successful of the in- 
dependent exhibitors of the Central West. 
He is vice-president of the Motion Pic- 
ture Theatre Owners of St. Louis and 
prominent in the affairs of the Eastern 
Missouri and Southern Illinois exhibi- 
tors organization. 



Universal Gives Xmas 
Show to Baptist Invalids 



E. L. (Eddie) Alperson, genial man- 
ager of the St. Louis Universal Pictures 
exchange, surprised the patients and 
employes of the Missouri Baptist sanita- 
rium during the Christmas Holidays by 
putting on a special show for their bene- 
fit at the hospital, Taylor avenue and the 
Hodiamont street car tracks. Man- 
Roberts Rinehart's famous story "K — the 
Unknown" was the feature picture of 
the show, while ''Westbound" an Andy 
Gump comedy provided the needed des- 
sert for the entertainment. 



G. B. Howe, traveling auditor for Uni- 
versal, spent two days at the local U 
office. He is swinging around the South- 
ern offices of the company. 



NATE FURST BACK TO ST. LOUIS. 

Nate Furst, who temporarily was in 
charge of the Sioux Falls, S. D., exchange 
for Universal, is hack in St. Louis and 
traveling the Central Illinois territory 
for the local U office. 



The Palace Theatre, Rector, Ark., has 
been taken under lease by R. J. Yancy. 
Macon & Wall own the Palace. 



The Alton Theatre, Alton, Mo., has re- 
opened. 



Guy M. Wampler is again operating 
the Royal Theatre at Palestine, III. 



It is reported that Fred Trosprc has 
taken over the Photoplay Theatre. 
Bluffs, 111. 



James Collier has taken over the 
Opera House at Portageville, Mo., op- 
erated by the late Howard Brown. 



Airs. J. Lamb has purchased the Strand 
Theatre. Cadiz, Ky. 



Robert Wilborn is the new owner of 
the Strand Theatre. Marion, Ky. 



\ i-itors of the week included: Oscar 
Wesley, Gillespie, 111.; S. Roma. Benld, 
111.; Bill Karstetter, Columbia, Mo.; J. 
R. Calvin. Washington, Mo., and Albert 
Richards. Witt. 111. 



A. M. Housner has purchased the 
American, Cherry Valley, Ark. 



Mr. T. T. Sellers has sold the Gayety 
Theatre, at St. Elmo. Illinois, to Messrs. 
Cruder & Johnson. 



Theatres closed temporarilv include: 
J. A. Berry Theatre, Bfytheville. Ark.; 
Eugene Theatre, Eugene, Mo.; Kozy 
Theatre, Dresden. Tenn.; Grand Thea- 
tre, Frankfort Heights, 111.; Star Thea- 
tre, Stputsville, Mo.; Electric Theatre, 
Tuscumbia, Mo.; Puritan Opera House 
West Salem, 111. 



Leslie B. Mace has succeeded H. D. 
Dwyer in the Sales Department of the 
St. Louis First National Exchange. 



John Blank of Chicago, has joined the 
First National Exchange in the Sales 
Department. 



a a 

® 
m 
m 
m 
m 
m 
m 






" 



s 

to 

m 

@ 

m 
m 
m 
m 



m 

m 
m 
m 
& 
m 
m 
m 
m 
a 



sSHSIfflHHHSBKBHBKHEigiHialim 

m 



The Critics Agree— 

The photoplay is excellent, and there are 
several remarkable scenic shots that add ma- 
terially to the value of the picture. The 
hills and valleys will make city dwellers 
■ wish for the out-of-doors and rural folks 
appreciate their surroundings. 



Says the Exhibitors Trade Re- 
view about 
"THE RIP SNORTER" 
Starring 
DICK HATTON 



FEATURES SOME FAST AND FU- 
RIOUS FIST FIGHTS AND SWIFT RID- 
ING PLENTY OF EXCITEMENT FOR 
THOSE WHO LIKE GOOD LIVELY 
WESTERN ENTERTAINMENTS. 

Says 



Daily 



the Film 
About 

'HARD-HITTIN' HAMILTON" 

Starring , 

BUFFALO BILL, Jr. 



Abundant action throughout and never 
gives the story opportunity to lag. and the 
introduction of some good fights and a 
quantity of snappy riding, the picture holds 
the interest, and should prove a good propo- 
sition for the exhibitor whose clientele leans 
towards westerns. 



Says the M. P. World 

About 

'HARD-HITTIN' HAMILTON" 



JfrfligrrsB primes dorp. 

(Specializing in Western Productions) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 



® 

a.aaa aaaaaaaaaa.a> 



m 
® 

® 



m 



® 

a 
m 



® 



a 



: a a a a :: a a a :: a, ::;::: :: a :: a a a a a a a a a a £,g) 



for 
1925 



"The Backbone of My Program 



** 



Says 



E. E. Frazier 

New Grand Theatre 

Pittsburg, Kans. 



"Save 

TWENTY 

DATES 

for 

the 

New 

WARNER 

20' 




New Grand Theatre 

E. E. FRAZIER, Prop. 

307 North Broadway 

Film Classics, Inc., 
Kansas City, Mo. 
Gentlemen: 

Now that I have bought your 1924-25 Warner Classics, 
I am going to tell you what I think of your pictures. 

Last year I used another company's group for the 
backbone of my program and used the Warner's to fill 
in, but the success 1 have had with your pictures war- 
ranted cancelling out on the other exchange, and I have 
bought your new group with the intention of using them 
as BACKBONE OF MY PROGRAMS DURING 1925 and 
will fill in with other pictures. This is the best recom- 
mendation any exhibitor can give any film company and 
you are at liberty to use this letter any way you may see 
fit. 



With kind regards. 



Yours truly, 

E. E. FRAZIER. 



k** 





OF KANSAS CITY. Iwc 



AL KAHN, General Manager 115 WEST 17TH STREET 
M. A. KAHN, Manager KANSAS CITY, MO. 



VOL. IX— No. 5 



JANUARY 17, 1925 



PRICE TEN CENTS 



Copies this 
Issue 





PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 



Booked* 



th. 






UNIVERSAL HA 



roadways Me West 

Picture Palace 





^Faz superior to x The" 
". Storm '-thrills incom- 
i paiablK Should ha\/e 
I oneMmdredper cent 

\appm'' -< 

HARRISONS REPORTS 



Destined to make 

biyClpfpce history 

" -a Genuine cyclonic 

him' ^ ^^ 

MOTION PICTURE NEW5 



Should literally 
styegpth&n \off 
their feet!*' ^ 

EXHIBITORS TRADE REVIEW 



r . A smashing rbit 
ctimaX that ml 
' have them clenching 
their rse^sll^^ 

MOVING PlMRE A^DRLD 



nted bu 

XL LAEMMLE 



Watch it 
Sweep the 
Nation off 

its Feet! 

In New York It topped 
Lloyd,- throughout the 
nation, in the finest the- 
atres of the land where 
"The Tornado" has play- 
ed, it has generally been 
conceded to be better 
than "The Storm"! 

IT'S A REAL BOX-OFFICE 
KNOCKOUT! 



HE PICTURES 



Page Four 



THE REEL JOURNAL 



January 17, 1925 





WAIT TILL YOU SEE 



JIMMY AUBREY 

IN HIS LATEST SIDESPLITTING SOOTH SEA 1 51.4 WD SPLASH 

"HEEBIE JEIE&IES" 



Produced by Joe Rock 



A Standard Cinema Production 



What a roar of laughter will greet JIMMY AUBREY in his latest laffingfest— "HEE 
B1E JEEBIES." 

It's a South Sea Island burlesque with pretty cannibal girlies, who behave themselves 
like perfect ladies so that there is nothing offensive to the women and children who love 
these comedies, and to all others as well. 

But what a lotta laffs JIMMY does pull in this newest cannibal family scream. 

AUBREY COMEDIES never fail to get 'em in and never fail to entertain audiences 
to the limit. 

AUBREY COMEDIES are clean, fast, and one never ending series of gags. 

Build up your weak nights with these cracker- jack comedies. Watch your business 
grow on those nights. Distributed by 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Okla. 
106 So. Crosi Street, Little Rock, Ark. 



January 17, 1925 THE REEL JOURNAL Page Five 

An Outstanding Star in an Outstanding Picture 



FLORENCE VIDOR 

"The Screen's 
lovliest woman/ 
has a remarkable 
role in this pow- 
erful Drama of 
Life behind the 
Footlights. 



Producers Distributing 

Corporation 




FLORENCE 



ONE YEAR OLD ! An d already the Industry's LEADIN G I ndependent Distributor! 

Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 

C. D HILL, Branch Manager 



77te 







Published Every Saturday by 

REEL JOURNAL PUBLISHING CO. 

Mainsteet Theatre Bldg. 
KANSAS CITY. MO. 

BEN SHLYEN 

Publisher and Editor 

St. Louis Correspondent 
DAVID P. BARRETT 

3748 Meramec Avenue 

Chnnge of advertising' most reach this 
office not Inter than Tuesday of each 
tveck. otherwise same copy will be run 

Circulating; in Missouri* Knnsns, Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee. 
Southern Illinois and Southwest- 
ern Indiana. 



Sisters Under the Skin 

Some phases of the film business re- 
mind us of the "see-saw" which enter- 
tained our erstwhile childhood. Argu- 
ments from the one group. Rebuttals 
from the other. 

For instance, some forces go to docu- 
mentary lengths of publicity in delicate 
defense of group booking by means of 
coercion. ''That's the only way we can 
get the money," they say. 

Another group upholds the breaking 
of contracts. It is all right with them 
for an exhibitor to announce closing bis 
theatre, and thereby expect to be relieved 
permanently from all bis unplayed dates. 

It occurs to us, that in such cases. 
generally, both belligerents are none 
other than ''sisters under the skin." 

There must be more good will in this 
industry. Many of the larger distribu- 
tors have already grasped its value. And 
"in by one. we expect to hear of more 
satisfaction from showmen. We are 
glad to see it. It is bound to come. 



Music Publishers O. K. 
Tax Cut to Kansas- 
Missouri M. P. T. O. 



If Approved by Showman, 20-65% Sav- 
ing Would Result. 



A Fine Selling Point 

It occurs to us that the recent contract 
between the M. P. T. O. Kansas-Mis- 
souri, and the Music Publishers, now 
under negotiation, which involves a tax 
cut of 20 per cent to members, would at 
least make a mighty fine selling point 
for solicitors in the membership drive. 

That is just one of the many benefits 
to be derived from organization. And 
we believe 192S will see the outgrowth 
i one of tlte strongest exhibitor bodies 
in the nation. Right here in our middle 
West. 1* 

There's nothing that succeeds like suc- 
cess. And there's no success without 
merit. That's why we believe the above. 



The first contract of its kind in the 
United States, between the American So- 
ciety of Composers, Authors and Pub- 
lishers and the M. P. T. O. Kansas and 
Missouri, has been ratified by the music 
society and now awaits approval of the 
exhibitors. The revision of a schedule 
of tax rates was completed at a meeting 
Tuesday night at M. P. T. O.. Kansas 
and Missouri, headquarters between 
William Wallace music tax represen- 
tative, and several exhibitor officials. 
20% Extra Cut for Members. 

The contract is different from any 
other in the country, according to Mr. 
Wallace, in that a special provision of a 
20% reduction from the scale is made to 
members of the exhibitor organization. 
As the schedule applies to all exhibitors, 
whether they are members of the asso- 
ciation or not, it will mean a saving, ac- 
cording to C. E. Cook, business manager 
of the exhibitor body, of from 20 to 45% 
to non-members of the association, while 
members of the M. P. T. O. K. and M. 
will benefit by an additional 20% saving 
over non -members. 

Credit for the special provision per- 
taining to members of the exhibitor or- 
ganization is extended by exhibitor of- 
ficials to Mr. Wallace and his partner, 
J. W. Newell, both of Topeka. Kas. Ac- 
cording to Mx. Wallace, who went to 
New York on the case, it was a diffi- 
cult task to obtain the consent of the 
national music society to the contract, 
due to the liberality of terms made to 
exhibitors within the organization. 
Schedule of Reductions. 

The following is a rough estimate of 
the average annual rate in towns of va- 
rious sizes: Less than 1,000 population, 
average $15; 1.000 population, average $20 ; 
2,000 population, average $35; 3,000 popu- 
lation, average $38; 5.000 population, av- 
erage $40; 7,000 population, average $42; 
8,000 population, $45; 10.000 population, 
average $47; 11.000 population, average 
$50; 12.000 population, average $52; 13.- 
000 population, average $54; 15.000 popu- 
lation, average $57; 16.000 population, av- 
erage $60; 18,000 population, average 
$62; 23,000 population, average $64; 50,- 
000 population, average $70; 70.000 popu- 
lation, average $75; 100.000 population, av- 
erage $80. 

"There necessarily is a variance in 
rates on theatres in towns of the same 
size," said Mr. Cook, ''due to the fact 
that the circumstances in no two cases 
are alike. The schedule. I believe is a 
fair and impartial one, although final 
approval, of course, is up to the ex- 
hibit' ll's " 



N-e-w-s 
HIGHLIGHTS 



An issue of 200,000 shares of Class A 
stock, bearing preferred cumulative divi- 
dends at the rate of $1.50 a share a year 
has been authorized by Warner Bros. 
These shares are convertible into com- 
mon stock at the option of the holder. 



The Paramount Theatre in Salt Lake 
was- destroyed by fire early Christmas 
morning. The loss was $250,000. 

1924 was the biggest year in theatre 
building Wisconsin has ever had. Pro- 
jects started or completed total $10,000,- 
000 in cost. 



"Beau Brummel" First. 

The current issue of "The Check-Up, '' 
a box-office guide to pictures made up 
from reports received from exhibitors 
all over the country, shows that ten 
productions have attained ratings of 909i 
or more during the year. The list is 
headed by Warner Bros. "Beau Brum- 
mel." 



The Orpheum circuit has announced 
plans for building a new $2,000,000 house 
in Chicago downtown. 



What the producers are doing: 
1923 — 530 features released. 
1924 — 588 features released 



On Sunday, December 28, 250 theatres 
throughout the country simultaneously 
launched the premiere showing of "Peter 
Pan," Sir James M. Barrie's fantasy pic- 
turized for Paramount. 



According to the report of the U. S. 
Department of Commerce, the value of 
exportation of U S. film amounted to 
$855,568. This figure represents a con 
siderable gain. 



Chadwick has succeeded in bringing 
Theda Bara out of retirement. Miss 
Bara's first vehicle is to be "The Un- 
chastened Woman," from the stage play 
by Louis K. Anspacher. 

Last Sunday Cecil B. DeMille's pro- 
duction, "The Ten Commandments" en- 
tered its second year of a Broadway en- 
gagement. This is only the second mo- 
tion picture in history of the industry to 
accomplish the feat The first was "The 
Covered Wagon," which ran continuously 
at the Criterion Theatre for fifty-nine 
weeks. 



Last week a total of 60,000 shares of 
Loew's Inc., changed hands on the stock 
market. On a single day, 40,000 shares 
were sold, more than U. S. Steel, reach- 
ing a new high of 25 Marcus Loew has 
declared recently that since September 
earnings of his circuit have been two and 
one-half times greater than the corres- 
ponding period last year 



Famous Players have taken over the 
Ellison Chain of theatres in Colorado 
Tin houses involved in the deal are the 
Rialto and Victory in Denver. Rialto. 
Pueblo; Rialto. Colorado Springs, and the 
house at Greeley, Colo. 

A B. Momand, Shawnee, was named 
president; F. E. Pickrel, Ponca City, 
vice-president; L. W. Brophy, Muskogee, 
secretary, and Robert Hutchinson, Okla- 
homa City, treasurer, at the annual con- 
vention of the M. P. T. O. of Oklahoma 
last week. 



THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



Km can now secure real 

tox-oHtae novelties from F.B.O. 





Produced by E. V. Durling 

A fascinating reel 
with Famous Movie Stars at work 
and at play — Movie Fans just eat it 
up— BOOK and BOOST it every 
week. 

A recent issue presents 

MR. and MRS. VALENTINO 

DORIS KENYON 

MILTON SILLS 

MAY ALLISON 

BESSIE LOVE 

MABLE BALLIN 

HUGO BALLIN 

MAJORIE DAW 

BEN LYON 

JOHN BOWERS 



0fMr 



Combination Photographic Effects 

and Pen and Ink Comedy 

Cartoons Featuring 

"DINKY DOODLE" 

The famous animated 

Kid of the screen 

and his famous Dog 

Latest Releases 



THE PIED PIPER 



>J 



and 



"RED RIDING HOOD" 

They make the kids scream and the older 
folks roar 




^ 



"A STANDARD 



SEE AND BOOK 
THESE NOVELTIES 

FROM 

F. B. O. 

127 So. Hudson, Oklahoma City, Okla. 

106 S. Cross St, Little Rock, Ark. 
Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



■ ""- 



• 



Special Cartoon 

Posters for 

Every Release 

Written and Directed by 



Walter Lantz 








CINEMA PRODUCTION' 



Page Eight 

MacLean in Front Rank 
As Independent Co- 
median 

Douglas MacLean's first year as an in- 
dependent producer is crowned with 
achievements which place him in the 
front rank of screen comedians, D. L. 
Martin believes. He is also 0. K. with 
exhibitors because his pictures, rated by 
Motion Picture News among the 52 best 
of the year, have all made money for 
the theatres. 

"GOING UP " the first of the scries, 
from George M. Cohan's production of 
Frank Craven's musical comedy triumph, 
had its world's premiere at Paramount's 
Metropolitan, Los Angeles. Since then 
over 6,000 theatres have played the pic- 
ture, Martin said. 

"The Yankee Consul" had its first 
showing at Paramount's Fenway, Bos- 
ton. The film was adapted from the 
renowned musical comedy by Henry 
Blossom, Jr., and Alfred G. Robyn by 
arrangement with Henry W. Savage. It 
has played over 4,000 theatres and wilr 
reach the high-water mark set by "Go- 
ing Up." 

"Never Say Die." the third played 
first at Metro-Goldwyn's California 
Theatre, Los Angeles, and Managing Di- 
rector Charles Wuerz wired : "Owing to 
tremendous riit held over. The first pic- 
ture held over since April." 

In the monthly box-office "Check Up" 
in M. P. News, obtained from actual 
ratings of pictures on reports from ex- 
hibitors, "Never Say Die" is rated 80%. 
Over a period of six months "The 
Yankee Consul" averages 80%, while 
"Going Up" averages 80% for the entire 
year. This is an average on all Mac- 
Lean comedies of 83%, a record reached 
by only three other male stars in the 
industry the past year. 



THE REEL JOURNAL 

Universal Pictures Co., 
Inc., New Name For "U" 

Newly Formed Organization Lists Assets 
of 10 Millions. 



Elaborate Press Books 

Issued By F. B. O. 

F. B. O. has apparently gone out for 
pressbooks, too. . 

The press books for the super-special 
productions like "Broken Laws, Van- 
ity's Price," the Emory Johnson produc- 
es the Associated Arts Corporation 
productions, and the Fred Thomson pic- 
tures, are usually in twenty-four pages, 
while the press books on the Leity 
Flvnn Westerns, the Bob Custer West- 
erns the Evelyn Brent Gothics, and the 
Van' Pelt Wilson aeroplane productions 
range from four to twenty pages. 

Each press book turned out by F .B. 
O is jammed full of publicity, advertis- 
ing and exploitation ideas. The 'Broken 
Laws" press sheet, for instance, contains 
endorsements of the picture sent to Mrs 
Reid by prominent officials throughout 
the country, in addition to suggestions 
to the exhibitor for tie-ups with women s 
clubs and civic welfare organizations in 
each city in which the picture plays. 



Xew York. — In connection with the $3,- 
000,000 issue of eight per cent first pre- 
ferred stock which Dillon, Read and Co. 
and Shields and Co. are floating for 
Universal, there will be formed a cor- 
poration to be known as the Universal 
Pictures Co., Inc., to acquire the entire 
outstanding stock of the present unit, 
Universal Pictures Corp. 

According to the prospectus, the con- 
solidated balance sheet as of May 10, 1924, 
shows net tangible assets equivalent to 
$250 and net current assets equivalent 
to $196, a share of first preferred stock 
and current assets equivalent to 3.4 times 
current liabilities. The corporation has 
adopted the policy of charging off entire 
cost of new pictures when released, car- 
rying released film at a fixed amount 
far below the value of released film, if 
.omputed by the exhaustion basis used 
by many other picture companies.. Fig- 
ured on this basis, net earnings for the 
three years ending November 10. 1923. 
have averaged $941,985 a year. 

The total assets listed amount to $10,- 
996,28378. 



Blackton Plans a Thriller. 

Los Angeles.— 1. Stuart Blackton is 
preparing to make a Drury Lane melo- 
drama as one of hi, first pictures for 
Vitagraph in 1^25. A technical staff i^ 
busy working out the effects 



January 17, 1925 

6 Title Changes Named 
By First National 

After changing the title of Struthers 
Burt's "Interpreter's House" which Lam- 
bert Hillyer is now completing at the 
First National studio in New York City, 
under the supervision of Earl Hudson, 
to "I Want My Man", First National has 
also changed the title of three other 
productions which will go into work in 
New York very soon. 

Ferdinand Reyner's story "Eternal 
Lamps" has been changed to "The 
Half-Way Girl." Doris Kenyon will be 
featured in this production. 

Stephen Vincent Benet's story, "Uriah's 
Son", in which Ben Lyon will have the 
featured role, has been changed to 
"Every Woman's Desire." 

Peter B. Kyne's story, "The Making of 
O'Malley", has been changed to "Woman 
Handled". 

Samuel Goldwyn and George Fitz- 
maurice recently announced the changing 
of the title of the picture now in the 
making based upon May Edinton's 
"World Without End" to "His Supreme 
Moment". 

Frank Lloyd has changed the title of 
his latest First National picture from 
"Judgment" the title by which May^Ed- 
ginton designated her story : to "Her 
Husband's Secret". 






if course, your two- 
reel comedy, as well 
as your feature, ought to 
be "a good drawing-card." 




UffMll Si 



emon 



SPECIAL COMEDIES 

"Her Boy Friend" 
"Kid Speed" 

"Larry Semon is well advertised and 
serves as a good drawing-card for 
exhibitors who show his comedies." 

EXH. TRADE REVIEW 



"THE SPICE OFTHE PROGRAM" . 



ST. LOUIS— 

3334 Olive St, 

S. J. Hankln, Mgr. 



KANSAS CITY- 
130 West 18th St, 
C. T. Senning, Mgr. 






INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO., JANUARY 17, 1925 



NUMBER 6 



A. H. BLANK RECEIVES 
FIRST HINES FILM 

The first print of "The 
Speed Spook," one of three 
new Johnny Hines pictures 
recently bought for this ter- 
ritory by A. H. Blank Enter- 
prises, arrived the past week, 
according to Bill Warner, 
manager. Bookings are now 
available on this picture, he 
said. 

The other two pictures, 
"Early Bird," and "Cracker 
Jack," will be released about 
Feb. 15 and April 1, in order 
named, Warner announced. 

Johnny Hines is said to 
walk away with his record of 
past performance in the three 
new entertainments. Critics 
generally have 'been profuse 
in their praise of the new- 
group. 



K. C. GIRL LEAD IN 
"FIGHTING SKIPPER" 

Peggy O'Day, former Kan- 
sas City girl, takes the fem- 
inine lead in "The Fighting 
Skipper," a gripping sea 
story serial now booking 
from Standard Films. Miss 
O'Day is co-starred with Jack 
Perrin, Western star. 

"The Fighting Skipper" is 
said by critics to be replete 
with some of the most thrill- 
ing action ever filmed. "It 
smells of salt and adventure," 
one critic said. 

Jack Langan, assistant 
manager for Standard Films, 
believes the new serial will 
prove popular here. 



"WHO CARES" READY 

Columbia Pictures Corp. 
announces that they have 
everything ready for produc- 
tion on their forthcoming 
picture, "Who Cares," which 
is a film version of Cosmo 
Hamilton's novel of the same 
name. . 

The cast is an unusually 
large one and includes a 
number of well known names. 
Among them are Dorothy 
Devore. William Haines, 
Wanda Hawley. Beverly 
Bayne, Charlie Murray, Vera 
Lewis. Lloyd Whitlock. Wil- 
liam Austin, Ralph Lewis. 
Vola Vale and Carrie Clark 
Ward. "Who Cares" will be 
the sixth of the Columbia 
Series which includes such 
well known successes as "The 
Foolish Virgin," "The Price 
She Paid." "The Midnight 
Express," "One Glorious 
Night." 




A recent photo of 
Patsy Ruth Miller, who 
has enjoyed a meteoric 
rise to popularity in 
the past year. Miss 
Miller formerly claimed 
Carrollton, Mo., as her 
home. 



For a "Banner" Box Office 






One of the 
"21 WINNERS"— 
Each production 
an achievement! 






NOW BOOKING! 



BANNER 

PRODUCTIuNS.INCV 

- PRESENT 



Those 



William Warner, Kansas 
City manager for A. H- 
Blank Enterprises, was out 
in the territory the past week. 




INDEPENDENT FILM CO. 



115 W. 17th St. Joe Silverman, Mgr. 



K. C, MO. 



C. B. C. SCHEDULE 
IS MOVED AHEAD 

Activity in the line of pro- 
duction having been greater 
than was expected earlier in 
the season, C. B. C. has been 
forced to advance its sched- 
ule for some time. As their 
pictures now stand they have 
released in the Columbia 
Series, "The Foolish Virgin," 
"The Price She Paid," "The 
Midnight Express," "One 
Glorious Night." According 
to Joe Silverman, manager of 
Independent Films, distribu- 
tors in this territory. 

On January 1st they re- 
leased ' "A Fool and His 
Money," the film version of 
George Barr McCutcheon's 
novel of the same name and 
featuring Madge Bellamy and 
William Haines with Stuart 
Holmes and Alma Rubens. 

February 1st they will re- 
lease film version of Cosmo 
Hamilton's second drama, 
"Who Cares," with William 
Haines, Dorothy Devore, Bev- 
erly Bayne, Wanda Hawley, 
Lloyd Whitlock, Vera Lewis, 
Charlie Murray, William Aus- 
tin, Vola Vale, and Carrie 
Clark Ward. 

March 1st is the date set 
for "Fighting the Flames," a 
story of a fire fighter's rise 
and triumph, and April 1st is 
the scheduled time for "After 
Business Hours," which, will 
be a social drama, Silverman 
said. 

In the Perfection Series 
there has been remarkable 
progress. The Battling Fool, 
The Beautiful Sinner, Women 
First, Tainted Money, The 
Fatal Mistake, Racing For 
Life, A Fight For Honor, 
have been completed and re- 
leased. The last of the series, 
all of which featured Wil- 
liam Fairbanks and Eva No- 
vak, will be released Febru- 
ary 1st under the titles of 
"The Fearless Lover." This 
will clear the production 
decks for the next Perfection 
series of which there will be 
at least six. 

Advices from Harry Cohn 
on the west coast states that 
"A Fool and His Money," the 
film version of George Barr 
McCutcheon's popular novel, 
has been completed and that 
the first print is now on its 
way east. This is the fifth 
of the Columbia series and 
has a very big cast consisting 
of Madge Bellamy, William 
Haines, Stuart Holmes and 
Alma Bennett, supported by 
Charles Conklin, Lon Poff, 
Eugenie Besserer, Carrie 
Clark Ward. The picture was 
directed by Earle C. Kenton. 



January 17, 1925 



INDEPENDENT NEWS 







"Those Who Judge," 
a Banner produc- 
tion, is a late release 
of the Independent 
Film Co. in its 
group of "21 Win- 
ners". 



"•sn^^^rsii 



scene from "THOSE WHO JUDGE' 



ARROW PICTURES 
ARROW PICTURE 

New York, Jan. 4.— Closely 
following the successful pre- 
miere of "The Lost Chord" 
comes . the announcement 
from Pres. W. E. Shallen- 
berger, that the second of the 
series of special feature pro- 
ductions to be released by 
Arrow Pictures Corporation 
will be "Lena Rivers," Whit- 
man Bennett's screen adapta- 
tion of the world famous 
story by Mary J. Holmes, a 
novel which probably attained 
wider circulation than any 
other American romance of 
its type. 

AH camera work on "Lena 
Rivers" is completed and the 
task of cutting and editing is 
now in the hands of its pro- 
dui • r. The cast, which is an 

nally large one, has been 

announced as including Earle 
Williams, Johnny Walker, 

s Hulette, Edna Mur- 
phy, Herman Lie'b, William 
P. Hayes, lrnia Harrison, 
i i Rankin and many other 

well known screen celebrities. 

IK millions of readers 

' - ill< d to the drama of 
this i elebrated novel and Mr. 

tt's pii turization is re- 

ed to have transferred to 

the ci een a faithful repro- 

:, of the original story. 



Only 

"GREAT WESTERNS"! 

"The Pick of the Market" 



MEET PROSPERITY 
WITH SERVICE 

It is with that pur- 
pose in mind that the 
Western Pictures Com- 
pany was formed. 

We believe in the no 
uncertain signs of pros- 
perity in this section — 
we KNOW there is an 
ever increasing demand 
for GREAT WESTERN 
pictures, regularly dis- 
tributed and supported 
by dependable service 
from a reliable ex- 
change. 



Write or wire for information, and 
look for our announcement soon! 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 




January 17, 1925 



FINISH "GOLD 
AND GRIT" 

New York, Jan. 5. — The 
first print . of "Gold and 
Grit," the seventh of the 
popular Buddy Roosevelt 
series of eight rough riding 
romances released by Weiss 
Brothers' Artclass Pictures 
Corporation, arrived in New 
York early this week, ac- 
cording to an announcement 
by Louis Weiss, head of that 
organization. 

This five-reeler, which was 
directed by Richard Thorps 
from a story by Ned Nye, is 
said to set a new high mark 
for this type of high class 
Western feature. 



ISSUE PRESS BOOK 
ON "EARLY BIRD" 

New York, Jan. 2.— From 
the office of C. C Burr, gen- 
eral manager of East Coast 
Films, Inc., comes another 
press sheet, this time a com- 
pact newspaper size, eight 
page creation on Johnny 
Hines' latest, "The Early 
Bird," which had its world's 
premier at the Hotel Astor, 
Friday evening, December 12. 

The complete press sheet 
has been planned in sections 
which affords exhibitors an 
opportunity to find the ad- 
vertising, publicity and ex- 
ploitation material assemlbled 
in individual groups. The first 
page contains the synopsis, 
general facts as to cast and 
technical credits, and a com- 
pilation of the most scintillat- 
ing subtitles that have ap- 
peared in the various Johnny 
Hines features. 



A print on the picture has 
been received by A. H. Blank 
Enterprises, local distributors. 



Bob Withers, Enterprise 
manager, was out in the ter- 
ritory this week in the in- 
terest of the Enterprise 39. 



" The Orpheum. Topeka, and 
the Best, Parsons, reported 
good interest in the A. H. 
Blank picture from Harold 
Bell Wright's novel, "The 
Mine With the Iron Door," 
the past week. 



SEND 

IN 

YOUR 

INDEPENDENT 

Box Office 

Reports 

Too! 



January 17, 1925 

Sam Goldwyn to Make 
"Romeo and Juliet" 

New York, Jan. 5. — Samuel Goldwyn 
will produce for First National Shake- 
speare's immortal love drama "Romeo 
and Juliet" on a tremendous scale in the 
Fall, it was announced here this week. 
Ronald Colman who is under contract 
with Mr. Goldwyn for five years will 
play the part of Romeo, and a feminine 
star of first magnitude will enact Juliet. 

At the present time Mr Goldwyn will 
not divulge the name of the feminine 
lead. Upon his return from Europe in 
February, Mr. Goldwyn will know defi- 
nately if he has been successful in con- 
sumating arrangements for the services 
of Juliet, who is an American actress of 
superior ability and popularity. 

Newman Host to 200 
Employees at Dinner 

Frank L. Newman, owner of the New- 
man and Royal Theatres, was host to 
200 of his employees Friday night at his 
annual dinner in the Hotel Muehlebach. 
A travesty on the regular Newman thea- 
tre program was presented by way of 
entertainment. Leo Forbstein, leader of 
the Newman theatre orchestra, was 
listed on the program as having been in 
Mr. Newman's employ the longest. He 
has been with Mr. Newman eighteen 
years. 



THE REEL JOURNAL 



TOO MUCH MON? 

If Dean McCready of Christ Church 
Cathedral. Louisville, Ky.. is right, the 
young men of today ought to rise up 
pressed before the Kiwanians. Motion 
picture one plunk in the solar plexus. 
You see, the films display lavish liv- 
ing, and the girls have their heads 
turned, and the young men, in trying 
to increase earnings rapidly to make 
a hit with the girls, undertake ques- 
'ionable business methods. 

These are the Dean's views as ex- 
pressed before the Kiwanians. Motion 
pictures of fast steppers get the girls 
to thinking too much about the glitter 
and tinsel of life, and make them dis- 
satisfied witli ice cream sodas at the 
corner drug store, and lisle hosiery. 

"There is no such wealth and lux- 
ury in America, that I know of, as 
they show us in the picture shows," 
declared the Dean. 



Page Eleven 

Educational to Offer 
Fashion Reel in Color 

Educational Film Exchanges, Inc., has 
secured for distribution, two subjects of 
unusual box-office merit, according to the 
rating predicted by local officials. 
These subjects are two reels of Paris 
fashion, displayed b_v the popular motion 
picture star, Hope" Hampton. 

The reels are full in color, made by the 
new Eastman Color process, claimed to 
lie the most perfect color process that 
has reached the screen. The gowns dis- 
played are the creations of the inter- 
nationally known designers. Paul Poiret, 
Worth. Lanvin. Doucet, Lucille, Boue 
and Jenny. 

The subjects are being produced, and 
are sponsored by McCall's Fashion News. 



Universal has signed on a long term 
contract, Margaret Quimby, former Fol- 
lies beauty and dancer, who recently was 
leading lady for Jack Dempsey in his 
"Fight and Win" films. 



F. B. O Will Exploit Shorts. 

New York, Dec. 30.— Film Booking Of- 
fices has begun preparations for extend- 
ing exploitation activities into the short 
subject field. A campaign is now being 
prepared for the forthcoming two-reel 
series from the pen of H. C. Witwer, 
officials have announced. 

Production of the new chapter play is 
to begin shortly, with Wesley Ruggles 
directing. The series will feature George 
O'Hara and Alberta Vaughn, with A! 
Cooke and Kit Guard, comedians, in sup- 
port. 



"Crossed Words" Is 
Renaud Hoffman's Next 

A change in the program for the com- 
ing season was announced by Producers 
Distributing Corporation this week, in 
the substitution of "Crossed Words" for 
"The Unknown Soldier" as Renaud Hoff- 
man's second production, to be released 
in April, according to Chas. Knicker- 
bocker, Kansas City manager. 

"Crossed Words" will be an adapta- 
tion of one of George Patullo's stories 
published in the Saturday Evening Post, 
dealing with the tragic and humorous 
complications which result through the 
discovery of a package of mail that had 
been lost - ten vears. 



Experience! 

Nothing can take its place in producing quality 

It takes more than one picture to make a Griffith. 
It takes more than a few cameramen and a title to make a news 
reel. 

Pathe invented the news reel. Pathe has been producing the 
Pathe News for thirteen years For thirteen years the work of 
developing the world wide Pathe News news-getting force has 
been going on. 

The editor of the Pathe News has been its editor for ten years. 
His assistant has been serving the News for twelve. Records 
of eight, nine, ten and eleven years of service among its camera- 
men are common. 

A novice cannot, make a watch. Neither can green men secure 
great news pictures. The Pathe News staff is made up of spe- 
cialists, men whose fitness has made them survive a hard game. 
There is no substitute for the 

Pathe News 



Page Twelve 

Mrs. Reid Here in 

"Broken Laws" Film 



THE REEL JOURNAL 



January 17, 1925 



Mrs. Wallace Reid and her small son, 
Wally,' Jr., arrived in Kansas City Satur- 
day to appear next week at the Newman 
Theatre in support of Mrs. Reid's big 
picture. "Broken Laws," an F. B. 0. 
production, which opens its Kansas City 
premiere at the Newman Sunday, Jan- 
uary 11. 

The picture was launched in Kansas 
City and in the territory with one of the 
most gigantic exploitation campaigns 
ever conducted here. Details of the cam- 
paign will be printed in next week's 
Reel Journal Exploitation Department. 

Prior to the showing at the Newman, 
the Civics department of the City Club 
sponsored a pre-view showing at the 
club rooms, at which time several talks 
on "law observance" were given by mem- 
bers. "Broken Laws" deals with the 
problem of jazz-inflicted youth and law 
enforcement. 



Springfield Defeats 

Sunday Opening Bill. 

Springfield, Mo.. Jan. 6— Sunday thea- 
tres in Springfield will remain closed for 
another year as a result of a special 
election today. The vote was 5,074 for 
Sunday closing and 3,600 against. 




BCCHANGE 



exchJ 



iAlond 



loving 
MovieRow; 



Pni*r& 



ENSLEY BARBOUR CONVICTED. 

En, ley Barbour, Pittsburg, Kas., ex- 
hibitor, faces a term of from one to five 
years in the penitentiary following re- 
cent termination of his case in which a 
jury found him guilty of obtaining money 
under false pretenses. It is understood 
he will appeal. 

A dramatic interval of his trial was 
recorded in the reading of the judge by 
mistake of a verdict of "not guilty." This 
resulted in near chaos in the courtroom, 
and the members of the jury, after com- 
paring notes, found that their foreman 
had signed the wrong verdict. 



HOTEL 
BRAY 

12tn Street and 
Baltimore Ave. 
Kansas City, Mo. 

It's foolish 
to pay more 

--and 
risky to 

pay less. 

Abaolutely 
Fireproof 



$1.50 up 
without Bath 

200 ROOMS 

$1.75 and up 

with Bath 



Archie 

Josephson 

President 



Among the out-of-town visitors the 
past week were: W. G. Kirkland. 
Strand Hayes, Kansas; Wm. Parsons, 
Joplin; Will Sears, Lyric, Boonville; 
Wm. Reinke, Orpheum St. Joseph, and 
C B Storey, Peoples, Pleasant Hill, Mo. 

* * * 

L. B. Metzger, U manager, and Bob 
Gary, Universal exploiteer, were out in 
the -territory the past week helping the 

bovs line up the fences. 

* * * 

Charles Knickefbocker, branch man- 
ager for Producers Distributing Corpora- 
tion, made a tour of the territory the 

past week. 

* * * 

C. F. Senning, Educational manager, 
also was out visiting the territory show- 
men. 

* * * 

The new -'Riddle Riders" series has 
<*iven mv office force the heebie jeebies, 
complains L. B. Metzger, U manager. 
Every time a new chapter arrives, the 
whole office force makes a break in the 
direction of the projection room. 

* * * 

L. W. Allen, Vitagraph assistant man- 
ager, who has been confined to his home 
for some weeks' suffering with mercury 
poisoning, is reported to be much better, 
and expected to be back on the job in 
another week. Just in time for the 28th 

Anniversary drive. 

* * * 

J. A. Epperson, Pathe manager, and 
D. L. Martjn, manager for Associated Ex- 
hibitors, were territory visitors the past 

week. 

* * * 

The membership drive of the M. P. 
T O Kansas-Missouri, got off Monday 
when C. E. "Doc" Cook, secretary, be- 
gan his tour through the territory in the 
interest of the drive. "We're going to 
have a membership of at least 500 in 
time for the May convention, which 
probably will convene in. Kansas City," 
Cook said. "Doc's" some little hand 
shaker, and we predict he'll do all of 

that. 

* * * 

George A. Hickey, district manager for 
Metro-Goldwyn, is in New York. 

* * * 

The Board of Directors of the M. P. 
T O. Kansas-Missouri, is to meet Feb- 
ruary 19, according to R. R. Biechele, 
President. At that time the date and 
place of the next convention will be de- 
cided upon. 

* * * 

Sar.ta Claus remembered George Lodge. 
Universal booker, and gave him a brand 
new booking system for Christmas. The 
new system is the discovery of George 
B. Howe of Universale accounting de- 
partment. George says he has all the 
"dope" of the exchange's entire business 

on a single card. 

* * * 

Mae Marsh is to be featured in a com- 
ing production on Vitagraph's current 
schedule. She is to play in "In the Gar- 



den of Charity," an adaptation of Basis 
King's popular novel, to be produced by 

J. Stuart Blackton. 

* * * 

Said the Kansas City Post when "Cap- 
tain Blood" opened at the Mam Street: 
"It's a corking good picture and will no 
doubt have its place among the best of 
the year. Kerrigan makes the sort of 
hero that appeals to both sexes. Jean 
Paige is a charming little movie heroine. 
Put 'Captain Blood' down as a Christmas 

gift to yourself." 

* * * 

W. L. Sheridan, well known to the film 
colony, is now covering Northern Kansas 

for F. B. O. 

* * * 

Among some of the prominent^ book- 
ings made for "Broken Laws," F. B. 
O. reports a contract on this picture for 
the Shamberg circuit including Hutchin- 
son, Junction City and Salina. Also, the 
Bowersock Theatre in Lawrence, Kan- 
sas, operated by Glen Dickinson, has 
booked this big picture for early dates. 

* * * 

Cleve Adams, divisional sales manager 
for F. B. O., is in Kansas City this 

week. 

. * * * 

Samuel L. Harding has leased the sec- 
ond floor of the building at 19th and 
Main Streets to be the executive offices 
of the Capitol Enterprises. The company 
has extensive theatre holdings in this 
territory. The home offices were form- 
erly located in the Davidson Building, 

17th and Main Streets. 

* * * 

Louis Gerbasi has been appointed as- 
sistant manager of the Liberty Theatre 
here to succeed Lee Balsly, who has en- 
tered the distributing business. Gerbasi 
formerly held the same position at the 

Liberty. 

* * * 

Louis P. Kramer, generally conceded 
to be one of the livest motion picture 
publicity men in the country, is in Kan- 
sas City outlining a gigantic campaign 
on "Broken Laws," which opens at the 
Newman Theatre, Sunday, January 11th, 
with Mrs. Reid in person. 

Mayor of Abilene, Kas., 
Boosts "North of 36" 



His Honor, the Mayor, H C. Litts, of 
Abilene, Kas., the first "cattle town" in 
the United States, has joined the army 
of boosters for Paramount's version of 
Emerson Hough's popular novel, "North 

of 36." 

Adolph Zukor. president of Famous- 
Players-Lasky, has received a wire from 
Mayor Litts "in which he asserts that to 
the old settlers who actually saw the 
great herds being driven into Abilene 
from Texas back in 1867, the picture has 
no equal. A private showing of the 
special was given recently in Abilene for 
city and county officials and old settlers. 



THE WOBT,T)i MONDAY, 




WEDNESDAY. NOVE MBER 26, 1924 



Title: 



B, MILDRED SPAIN. 
.. T HE PRICE OF A PARTY. 

&^\tel G ElT L lB N R0OK. 
Produced >>y "O^MEO THEATRE. 




Item 
Hampton 



and 



-^?Sfe_? 



Everybody P«» of cen»>«'- ,"Vith Hope 
Broadw "> «»» p cabsr et to ; » b *™'t." „d d.a, 
that travels from c in crystal , 

Hampton dome ■ |f S dow ,ky having a P»« 
m r.nds. and Uagmrti 



't&asggtfssi 



h ,ir. smoke, » J S*g£ , K B _5S. « 



JVe^ Pictures in Broadway Theatres 



By Rose Pelswick 



"Hope Hampton «t Het Best 
in "The Price of a Party." 
Which Has Varied Scenes 
with Plenty of Thrills. 

SSI' , h ? , .7ST , u bl wffiS"MiSS 

Preienwd br Howard E^iebrook *i 

Encore picture. 

THE CAST 

Qreee Barrowe Hop* Hwpl«J 

hobrrl ,<JV[<iri 
Kanoslh Pell '■ 



Hi.rt-xMi *ord 
Arthur Edmund Carew 



■ reu n - ■ ■ i 
i tUcnmODd 



Hope nm«F""r , 
"follows her latest 



new. but weaving - ,- 

busss 

5m upon » n ^ 

fh« only nuarre 
I to pick wull net 
| u °overbo«edl.ps 

. remains a w K 

j" 8 'ilope is cast 
I OS Grace Barrow 
I who is both •— 
!»nd M?l 
like all girls 
'upon 1 
!what is . 

the virtuous 
insists 



t*st&*&& 



'.Ur^r^wirT 




All,* 6L10-I 

E - -'i :■■■:■'-- 

tt'.'MS": :_ 

The heroine, crowed 

A corefr, and ahe taved 

Up her mcfclft to pay for th* 

training. 

While the irtKian prepared 
Wicked plots that ensared 
Htt in doing a lot of explain' 
ing. 
And the way that it goes, 
Lite is hectlo. and shows 

That the price of a party's a 
dumb thing. 
What 1 mean is that she 
Scorned the tfev> York idea. 
Which, if mother should ask 
"kit* 



■>■£ 

jroen and fatter 
,bank rolls. 
I Why she 
i keeps herself 

within sight of 

temptation isn t 

told She does co 

: tfSSr'SSfeU| , !nOTB 

eff^^ST-- comes 
But Oriie" u . success 

overcome w.th "X^gr.del-that 
ladder-ot i> .H J*g™„t. Grace 
Godowaky). k^'yjV^ter acts b 
I Evelyn has seen sister » ^ 

Little sir'~ 

i Evelyn have 

[frantically gr 

Evelyn » 

through l) e 

haiirrtVd 



,pton»*B«"l-» F «"' 



■ and i 



A richL 
Violence Rm 
gullible boy^ 



nted 



-mous «P» rt ™ e "L a "ame 
itirts her on the same 
K Dolores (Dagmar 
3 her little sister, 
apartment after Grweandl 
^Bellwood is deafly 
las she. Wben^ 
;l°t.rn.ndte!C"th.t 

K d Kris W ver h yJ» 
r welcoming thef 



Bell| 
look 



* € Stitnt Ac^ 



Wiv.F STUNT KILLS 
■sfc 



Itifi'Jed turning, 



to the big town to aeek tamo and 
fortune, dances In a cabaret at- 
tired in be ada una, ballet sllpp era, 
Rets he 

Honable ache_H 
needs the mL sja_aj 
mother and «n-»*s "Th* Pitee 
or a Party," at ^^fcaeoThe^B^ 
. Although thaw U no pMiylta 
•hotoplar H W>«4 •Bieria'amMt* % 
4Ed Hops Hampton in cne lead". 
lug role H bea_Uflil. Arthur Ed- : . 
mund Carew plana to doubie-^ 
cross Harrlso* Tord In boltj.» <? 
South America* d_.l 01 other, i 
and g«tfl Hop* to) T*mp him, In- ^ 
stitlllnK h*r to as apartmfDt for JS 
merlT oecuplH br Dagmar?? 
iJodowakT EverTthtng works out 
well until her little slater. Mary 
Aitor, arrl»« Ir»o» Boston, Uoun 
her hair ajt4 !«fM tb« »«• 
danceB, and Hope, fealiilrn ah* 
lovws Harrlso*. rfiejflps to go «0 
with It any ]on««r. Thai's what 
love duen to y*n. 

There are oabare-i kven*«. ant 

titles ihowlnj n«w hard la lha 

atruril^ for * C*x»*r. »■* tb* 

climax when J)Mmar. bewmlUr; . 

]ea!oua. glldea out, In a decollete j 

I gown anil shooU Carew Ever)* 

blamed, (aa suipenae la J 

something awtal. Hope doea ] 

belter work IB thll Hctun 

i!i« f v.-r did tafor*. aad. finally, , 

i note la Tffln^TnaTsivea the j 

I anawer to everything but the 

[ title. 




yoVTBBfBKR g<, 1924. 



AT THE CAMCO 

HOPE HAMPTON 

IN 

"THE PRICE OF A PARTY" 

Im »er«lin of the »ton by W-lltem 
»i)lrf for 

Glbln." 



. TOT QABT. 



- Tin UADI. 

nrtife Burrow. A Mop- Hsmpton 

"nWrl rt>"«"0 . ... Msrrt-on Fort 

K-nnflT. B-it-vood Arthur Rdmxnd Cernr 

«llfe Barfon-«... 

--voli-n rwlorvj , 

- -* lata 

Mill 



Of JlWI. 

■ijm'a Meld. 






WEDNE SDAY, 



REEL REVIEWS 



They have drawn up Juat a little 
thla aide of LJmehouse and clothed 
their ije\dl8 in black at Ik and linens to 
i.iAke "The Price of a Party." It la 
Prondway, the rnapnlflcont and the 
I.imnlnfj; the treachery which lurk> 
heneath the aurface of the Great 
("White Way. Mr. Burko would have 
one something; like thla had he 
jomed a while In 4Tth Street. 
Into the turmoil of New York's 
■IcVcednesft there Is thrown the some- 
hat pathetic flpure of a beautiful 
Irl who donees In a cabaret f"r her 
vellhood and a sIcjMriflmma, I liked 
And I thoughtQJlas Hope Hamp- 
^n came away with the met spirited 
nd telling emotional acting of her 
areer. 

The picture at the Cameo to ft ftooA 
example of what may he done with 
pure fiction and improbability If only 
■ie writer strike a given tor' and 
:lck closely to Jt to the end^ Coher- 
ency of sequence, even In ffa face of 
basic Implauslblllty. will go a Ions 
way toward holding one In his ch air. 
I And although you feel certain that 
' Grace Barrow, good and clear-wttted 
jflrt that eh» was. never would have 
been led Into the frame-up lo which 
she took so leading a par*. It la by no 
mean* unpleasant to watcb her work 
out of the tangle. 

Grace waa the dancar and a pretty 
one too. From the far South a hand- 
some buyer had come to New York- 
V group of the big town crooka 
wlahed the handsome Tad to remain 
here a certain length of time for 
financial reasons. So^thoy engaged 



By Geoifcr Gerhard 

•ThePrloe ol a Party." at the, slicks If (or this reason only, as there 
:ameo, has a talr story and it has '"%^? ^/^ Tune', Square 

•xcellent moments, but there arel ■■- ...... "->•' -!■ 

jther moments la It whlc'i make It 



Grace, 



bppear a trifle i 
Inaln^aMjj^a L 

I -j tl(m 
▼tell! 
» Broad 



And i 



impec 



wish that dn 



II its lights twinkling 
j plays the part of an 
iabaret dancer, but her 

Is discovered to be fit 



I entertaining mu 

Naturally, being a Broadway etory. 
the picture la replete with cabarets 
1 nis'ri' Ufa It will tie a hit in the 



£ NEW YORK TELEURAM 
AND EVKNlpTlvTlUE 
XiONWAV, NOVilip 



THE 
Jv'eT 



NEW YORK TIMES. 



1924] 



t S CRE^ 



k% urn 



', 



',., k ground for ' 
ig'rl who iQinea 
fame, She UndJi 



e eioo' about a ! 

o.XfW Yark seeHlns 

enly a lob as a 

unscrupulous 

j broker. ^1.0 IS lryl«S »« ^ "°^" 
ert Casson, a young engineer. In >ew 
York while he .heats him out of some 
.valuable concession! in Br>»ll. r*r- 
t'^Mdn <-he clrl 10 entertain the er*- , 
i neer In a la.ish apartment tliat he has _ 
I provided for the purpose She learns of , 
t tba brokers rnfamy and 'hreatens i 
' U. bu.. with her sister, la tacked l 
; the marlment. Just as ihe broker 
•^bout to force her to carry oat ma 
' plans he h murdered by an unldenl.. 
'fled person A thrilling climax tthtw 
*"a™mw "omedV. Aaaop'a Fable, and '' 
specially arranged musical ■aVtetlani 
complete Hie program, 









igh 
that, 
jg the. cau 
towaky pU] 
e. This 
Dagmar _ 
iral at the sal, 
Ible opinion^ 
one than 
pjctui 
le Is gli -- 
ucr stuff am. ■ . — --- *j| 
trengthens our belrgt that she h as", 
7n envious future before her. But, 
•here Is one piece of direction which 
it so good. In thh scene Dag 
loots the villain, and she does 
if more than twenty 
fcHope 
This Is 
IpnderCuMl 

a? the 
' I Ed- 



ii better -_ 
(he Valentin 
Certainly, 
to strut 



F'and 

Ifhance 
merelyl 1 



.Ircady had 'een the^hap 
it a little smitten upon 
him, to detain him. . | 

1 They were paying her for her , 
services but she suspected prac- 
cally nothing, Moreover, she needed 
le money. Her mamma waa B 1ck. 
It finally dawned upon Grace that 
ire was something unholy about 
" alliance, but ]urt an she was about 
"tell ail. her younger sisler entered 
to tho plot and became engaged In a 
uigerous flirtation with the master 
Ind of the bilkers There woa, 
ward the end, a slaying in an ele- 1 
rant apartment, which looked bad 
Grace. But Dagmar Godowsky. a 
,-amptre. was on the acene in time to 
Up the tragedy, 

,s Hampton was beautiful, and 
eted the star part with grace and 
precision <"iut where the geese go 
ickie-zinack. thll picture of Broad- 
Ill he slmplv gTand 

QUTNN MARTTN. 



Harrison Ford I 
.Irtlm of the ploj 
n.md Carew Is 



the 






'CTf)RNTN< 



WED^DAY J ^J.OVE^ER__26 ! _1924. 



5RAPH, j 



.clpco'. 



*' r L^ u 'o"'c »'''■'' '' 

i ,W!» a ..tl, prlc« ol » Ca „«o 

, , "o«.»««"'i: , g;»-v..»="" 

l) egln" ,n6 
appear* 

l„ter««» * 
letted. .._.. lew buna 



/MONDAY, NOVEMBER 24, IV' 



j,ren»e. » ^ 

»lihool »' 



I i s( ."es lUtl' 
I leh»«" l,,e 



WOT 

ana •"" 
.lolims 



Of 



_ ,rding 
lo lay 



Sooiti ~ 
direcioc 



price ol a Party 
With Hope Hampton 
Ata.S.tHoss'sG*uieo 

. llon-ar.l 



THE NEW YORK 
TTera'ld TRIBUNE 



^t <he !.««'«"■ 

, ,,..,..•• la b»led or 
. w price ot a l»"> t Hope 

„„ »■»»'« «™ e "'„„.lcal come,l« 

' HI ,i aU e m tl" 1 u _ la .: 
which 



The 

melodramn 



' '" ""' o.vs and pays -"' I 
to.icad ot tb° " , ad , p„>« b> j 
la.rlson. a " e ^' 10[ „ „ cabaret | 



,nh 



pro^oorr 

r."VT*l^ 



ss's G*meo II- ^ t E tiBER2;.- 1 »/t | 

rr,LhOTes uiblyil y 

• On the Screen 



rrlson 
martj-- 

v.^0 ftcsj rn" 
:,\s of 



9 to 10 



,i HI 



him t'ons tin 



, hi 



tor. 



course. P'aved 



PHyStCAt 
HATfiE' E> 



«.V;S5°tb. J °nr-..o, 

UToI 



#,1 hr Hoi.c J 

t o( >li« Hnn 



, „ preparln* 

,8 >rr.^;»Hop«, 



I ! gunoort of MIm Hampton are Ham- \ ] 

iiJteSNSBBSl&Snf 



'<<'■ 



*M 



^mm 



'in« 



Mother ; 



I \ * nod 



rfttlnn. 



.V":«,r».Vd 






. -'S 



»wd ", 



. MTSi, 



■ ll.ose Hi 
dlHtrihuti 

.tnC 



ingredient ol j 

irg. which ran | 

"the other elements 
erarn is one of 
lipirked by the 
Ire-lire box office 

'- "i ,',',':,r*"; or™"' ^s 
;:;: Tnea; ,! o;:!,,;r.™r'™; 

bwretneas <i" v ■rlamour- 

f Hie great, gliite,ring t ,ai " , 

o«-„er who 1'kea ji'« j 

oi a l'artr" suppi'^ ! 

. u tertanime D t m good 
vvhieb. 1 presume, .a about -11 
need ask of those who 
j aoLiiit boj on»ee | 



Hope Hampton 



_ _ J _i.ll* «a oris not a> 



without 
! rected it 



> fa 



llieatr 
.e rri( 



pietnre produe'tronn 



while we are 
... Mr. Giblyn's work as 
ome of the others, we should 
see more of him. None of Ma 
overacts and none of his pointa 
-stressed. In fact, he seems a 
r with good taste and good 
■Mai Hampton does the best 
iave seen her do on the 
, flits through the story 
er, graceful figure. 
The'Prke of a Party" isnt a P 
itleus production, but it 1a amuai 
William MeeBarg wrote the at 
,boot a cabaret dancer who was 



j work we evei 
(.cicen/end i 
a lovefy. ale i 



One c an. 

make an honest ijman of }"■ . 

Mary A.lor is the "Pflled littla »>■- 
«r. and Arthur Ed..r« I Car.- U fl» 
villain. So, >oo aee. Ho«'« .fj".'' 
brook koew ho» to pick •« * 11 -""' 
caal. Ch.rle. Forre.t Roebuck read, 
tbe adaptation. 



[ From 

Exhibitors Herald 



MOZEMC- 1 ' AR'Z. 



Racine Luck, with Monty Banka.-This is a 
fi £ cuss feature comedy Action. stunt. ^ and 
comedy that brings down the house S»x reels. 
F ™ i SchuU. Y. M. C. A. theatre. Morenc Ar.z. 



r/ORTR U>UP. rt£8£> 

RACING LUCK, with Monty Banks.— This is n 
dandy six reel comedy. It will keep the audi- 
ence in an uproar. Many- liked it better than 
Lloyd's "Safety Last." 6U reels.— R. W. Hud- 
son. Strand theatre. North Loup. Nebr. 



A LEXA/YORfA , M/fittf. 



Racing Lick, with Monte Banks. — This 
is one of the best comedy thrillers ever 
released. Harold Lloyd never made a bet- 
ter one. Monte Banks sure arrived and 
made Lloyd look like as if he were stand- 
ing still. This will stand all you can pay 
for it. Six reels. — H. J. Longaker, Howard 
theatre, Alexandria, Minn. 



^pfn^/SuQO. 



Badng Luck, with Monty.Banks. — Plenty 
of action in this feature and. judging from 
comment of patrons, it gave satisfaction. 
An excellent card to please the kids. 
Numerous scraps and a crazy auto race that 
keeps 'em on the edge of their seats. Six 
reels. — Henry W. Gauding, Lincoln theatre. 
Pittsburgh, Pa. 



Bacinff luck, with Monte Bank* u 

It has plenty of thrilK an,i i„. V '' 

Pleased a fairly go od crowd T C ° med> ' 
business second day Six reeTs' ."p'™ 
Highland theatre, Guthrie Ok,7 ° We " 



AKC*e« CITY, TtTXAS 
Bacing- luck, with Monte Banks. — Sure 
a good comedy. Didn't have a big audi- 
ence, but an average, and they seemed to 
| enjoy it.— W. F. Jones, Archer theatre, 
f Archer City, Texas. — Small town patron- 
age. __—■__—___. 

PLATTSGURCr, MO- 
Racing luck, with Monty Banks — A real 
picture and one that should please any 
house patronage, large or small. Certainly 
enjoyed it. Has all elements for clean 
entertainment. Two days; second night 
the best for the box office. Six reels. — C. 
H. Thompson, Opera House, Plattsburg, 
Mo. — Country patronage. 



Hat 



WCH ■ 




Grand - Asher 



pr 



esents 



RACING LUCK 



RACING LUCK, with Monty Banks.— Here is 
another one that was a dandy. Well liked and all 
that like automobile racing will come and see 
it. Get it. All like it. — Amuse theatre. Hart, 
Mich. — General patronage. 

Oft AND H- 4ve<V, MICh( 
Racing- Luck, with Monty Banks. — Very 
fine little picture and pleased a good cro^d 
on Friday and Saturday. If you can get 
them in, it will please immensely. Pro- 
ducers should be congratulated on their 
paper for this, as the six-sheet is a fine 
ballyhoo. — H. S. Robbins. Robinhood the- 
atre, Grand Haven, Mich. — Small town pat- 
ronage. 



ORA/Y/O f-fAve/V, MICH 



Racing Luck, with Monty Banks — Fine 
little picture and paper on same will cer- 
tainly sell it. Buy this and encourage this 
star. A bright clean comedy-drama that' 
pleased 99 per cent. — H. S. Robbins, Robin- 
hood theatre, Grand Haven, Mich. 



rwit*i 



MONTY BANKS 

C7he most laughs for a drama , the 
most thrills for a comedy ^you ever saw, 

Encore 



STAN FofKo, A7o7v rT 

Bacing 1 Itiick, with Monty Banks. — -Very 

good. Not the drawing card that Lloyd is, 
but as a comedian I think him superior. 
Story well told and characterization excep- 
tionally good for a picture of this nature. 
Six reels. — Hollywood theatre, Stanford, 
Mont. — Small town patronage. 




&A7l/$&M&/vrs 



1UI1M. LICK. NtnrrlnK Monte HniikM (nix 
re*- 1* i. With loin of fhriiiN. n* well m a 
dandy plot, thin In an excellent farce comedy. 
Monty Banks ham Harold Lloyd beat n mile 
In thin one. Better ntep on thltt, bh K'h there. 
Film condition, new. — H. J. Lonfraker, How- 
an!. Alexandria, Minn. < Pop. 3388) 




Pcture^ 



•RACING IfCCK, starring Monty Banks 
(six reels). As good as any Lloyd ever 
-nade. this is a fine comedy. It will build 
ud if they like comedy and action. Type, 
comedy. Played, Sun. and Mon. Good for 
Sunday. Rating. 90 per cent. Pilm condition. 

good W. M. Miller. Leb, Cloquet, 

POP. 5.127). AMc y S ^^^^ rs 



Minn. 



RACING LUCK. — September 8th. 
Very good business. Picture pleased 
everybody. Monty Banks' first full 
length feature proved a great attraction. 
— C. C. Spink, Fay's Theatre, Philadel- 



phia, Pa. 



TTV/S" £KH<8fro(ZS 



ASSOCIATED EXHIBITORS 



ARTHUR S. KANE - PRESIDENT 



From the BILLBOARD. November 24, an 
independent magazine devoted to all amusements: 

EVERY year in the picture business, you find one producing company that 
forges ahead of the others and wins the brightest place in the sun for itself. 

There is only one qualification for leadership in this respect ,and that is mer- 
itorious pictures. It isn't a question of financial resources or inundations of adver- 
tising or publicity. 

This year, in my opinion, Vitagraph has the pictures. A new element made 
itself apparent in their product in such features as "Borrowed Husbands" and "Be- 
hold This Woman." Then came "Captain Blood," and then "The Clean Heart," one 
of the finest pictures of recent years. And now "The Beloved Brute" raises Vitagraph 
several notches higher on the scale. This last is a Western melodrama which 
should raise them right out of their seats. It is tremendously different from the 
usual run of Westerns. I have often complained of the seeming reluctance of 
producers of this type of picture to get away from the one or two worn-out plots. 
"The Beloved Brute" is a Western Picture without cattle rustlers, without claim 
jumpers — and that difference, simple as it may seem, is really revolutionary. I 
think it will mean more to the future pictures of this type than even "The Covered 
Wagon." 

If Vitagraph produces only a few more good ones this year it will 
have nothing to fear from any other companies. — H. E. Shumlin. 

VITAGRAPH WILL! 



v 

V 
V 
V 



ITAGRAPH was the first independ- 
ent producing and distributing com- 
pany. 

ITAGRAPH was the first producer to 
make pictures exclusively for the Ex- 
hibitor. 

ITAGRAPH was the first producer to 
give to the public healthy, wholesome, 
clean action stories with a punch. 

ITAGRAPH celebrates its twenty- 
eighth anniversary sturdily maintain- 
ing its policy of great, clean pic- 
tures made for exhibitor showings 
and public approval. 




st. louis ^^f^Wj^H^^ Kansas city 

A. Danke, Mgr. ^®*A C. A. Schultz, Mgr. 

3312 Lindell Blvd. KMI^ Davidson Bldg., 



Registered U. S. Patent Office 



Page Sixteen 



THE REEL JOURNAL 



January 17, 1925 



IT'S VITAGRAPH'S 28TH BIRTHDAY, 
RECALLING "FIRSTS" IN MANY FIELDS 

By BARRAN LEWIS, Director of Publicity for Vitagraph, Inr 



The history of Vitagraph is the history 

of the motion picture industry itself. 
The two came into existence together. 
In the years that have followed, innova- 
tion after innovation introduced by Vita- 
graph has been adopted by one company 
after another until it has become a set- 
tled, a component, factor in picture pro- 
duction, distribution and exhibition. 

Vitagraph begins its twenty-eighth 
year of continuous production in Feb- 
ruary next. But even longer ago than 
twenty-seven years two of its founders, 
having formed an independent partner- 
ship, were making and exhibiting action 
pictures of a primitive type. And today. 
one of them, Albert E. Smith, is presi- 
dent and active directing head of Vita- 
graph, while the other, J. Stuart Black- 
ton, continues to produce outstanding 
successes, all bearing the Vitagraph 
label. 

Started With Tent Show. 

In the beginning, Messrs. Smith and 
Blackton toured New York City with a 
black canvas tent, displaying pictures 
which, compared with the triumphs, ar- 
tistic and mechanical, of the present, 
were extremely crude. 

At the start the two itinerant exhib- 
itors dealt directly with the consumer. 
At length they acquired more films and 
projection machines than they could 
handle unassisted, so they began to in- 
struct the owners of other, more recent- 
ly-formed, tent shows in their use. 

Meanwhile, Mr. Smith had perfected 
an invention that removed the flicker 
from films. This device gave real life 
to motion pictures and assured their fu- 
ture development. No longer were they 
to be a mere object of curiosity. And 
so it was that when William T. Rock. 
c»ming up to New York from New Or- 
leans, joined Mr. Smith and Mr. Black- 
ton, in February. 1897. in organizing Vita- 
graph. this first of all picture companies 
was able to live up to its name from 
the very start. For the word means 
"life delineated," or "life written." 

Up to that time Thomas A. Edison had 
made all the films and projectors in use. 
So that it should not be dependent on the 
New Jersey wizard, the young concern 
rented a loft building in down-town New 
York and began picture-making on its 
own account This was the first exclu- 
sive picture-making plant ever' estab- 
lished, and it gave ri<-e to another inno- 
vation, the practice of direct dealing with 
exhibitors, which has been followed 
throughout the industry ever since. For. 
with the perfect inn of Mr. Smith's in- 
vention, and the formation of a company 
to manufacture and distribute films, the 
number of exhibitors multiplied amaz- 
ingly. 

Filmed Galveston Flood. 

Then there set in a long, uninterrupted 
succession of other "firsts." Vitagraph 
gave the world the first news reel and 
the first motion picture wtih a plot. A 
E. Smith rushed to Galveston in the 
wake of the great tidal wave and per 
sonally photographed the ruins wrought 
by that disaster for reproduction on the 
screen — an achievement which aroused 
amazement and intense admiration. The 
first of all story pictures. "The Spanish 




ALBERT E. SMITH, President 

Mag Pulled Down," was inspired by the 
threat of war between the United States 
and Spain, and made its appearance in 
1898. It was only forty-eight feet long, 
but it marked an epoch. It was a dis- 
tinct advance from the flickering few- 
foot flashes of the tent show days, and 
even then Vitagraph's founders had vis- 
ion-, of the super-special which they were 
to bring into being before many more 
years had passed. 

Launched Sidney Drew. 

Sidney Drew's comedies were launched 
at the Brooklyn studios. That earliest 
plant in lower New York had been fol- 
lowed by a larger one in the same neigh- 
borhood, to be succeeded by a far more 
ambitious manufacturing and producing 
establishment over in Flatbush. Florence 
Turner, "The Vitagraph Girl," Flora 





JOE ROCK, General Manager. 

Finch, John Bunny, Little Bobby Con- 
nelly, Mother Mary Maurice and Maurice 
Costello were among early stars under 
the Vitagraph banner, Norma and Con- 
stance Talmadge made their debuts un- 
der the same auspices, and a host of 
other present day stars proudly ac- 
knowledge Vitagraph as their alma 
mater. 

It is the boast of Vitagraph that it 
realizes the word "first" is used in more 
Mian one sense ,and that it merits the 
use of the' adjective under both defini- 
tions. Vitagraph was first in point of 
time in exhibiting pictures, in both pro- 
ducing and exhibiting films, in develop- 
ing real plot subjects, and in a lot of 
other things that have combined to make 
''the movies" virtually a necessity in 
'wentieth century life. And it has al- 
ways strived — successfully it believes, to 
be frist also in quality and in service. 

It was due largely to the efforts of C. 
\. Schultz, Kansas City manager, and A. 
Danke, St. Louis manager, that Vita- 
graph has been able to record a banner 
year in this territory. 




A. DANKE, St. Louis Manager. 



C. A. SCHULTZ, Kansas City Manager 



January 17, 1925 



THE REEL JOURNAL 



Page Seventeen 




Another Big Suburban 
Announced in St. Louis 



Mrs. Wally Reid to St. L. Joe Greene, New Mgr. 
in Personal Appearance for St. Louis Lafayette 



Sanford Co. Plans New $500,000 Sanford 
Theatre 

Plans for the new Sanford Theatre 
and apartment building to be erected at 
Union boulevard and Northland avenue. 
St. Louis. Mo., have been prepared by 
the architectural firm of Wedemeyer &: 
Nelson, Wainwright Building, and will be 
put on the market for bids from contrac- 
tors within the next few weeks. 

The structure, including the site, in- 
volves an expenditure of upwards of 
$500,000. The lot is 123 feet by 70S feet. 

The theatre, which will have a seating 
capacity of 1,800, will be operated by 
the Sanford Amusement Company, now 
operators of the Union Theatre. Union 
boulevard at Easton avenue. The offi- 
cers of the Sanford Amusement Company 
are A. Laventhal, Ruby Laventhal, Louis 
Stahl and Maurice Stahl. 

Free Parking Space! 

The theatre proper will cover a space 
125'/4 feet by 106 feet, and adjoining the 
theatre there will be an airdome with a 
capacity of 2,500 persons. Entrance to 
the latter will be through the same lobby 
and foyer as into the theatre. In the 
rear of the airdome will be a public 
garage to accommodate 1,000 automobiles. 
This will be a great convenience to the 
theatre patrons who will be furnished 
parking space free. 

The house will be equipped with one 
of the largest stages in the city. The 
precenium opening will be 48 feet wide 
and the stage 30 feet deep. The lobby 
and foyer will be 25 feet wide and 75 
feet long and will be of Italian aenas- 
sance design. 

There will also be ladies and gents 
waiting rooms, smoking rooms, children's 
playroom and nursery and telephone 
booths. The house will contain a bal- 
cony. 

Elaborate Interiors Planned. 

The interior decorations will be in blue 
and gold with tapestry hangings, hall and 
foyer carpets, etc., to conform to the 
general scheme. The lighting system 
will be capable of sixty different color 
combinations. The heating and ventilat- 
ing will be of the latest types. 

The musicians pit will be elevated so 
that each of the members of the or- 
chestra will be visible to the patrons. 
A $25,000 organ also will be installed. 
The house will be equipped with suffi- 
cient exits so arranged that the entire 
house when filled to capacity may be 
emptied in one and one-half minutes. It 
will be fireproof throughout. On North- 
land avenue, the side street, there will 
be an outlet 76 feet wide and 132 feet 
long. 



Mrs. Wallace Reid in person will ap- 
pear at Loew's State Theatre, Eighth and 
Washington avenue, in March in con- 
junction with the premier showing in St. 
Louis of her latest feature, "Broken 
Laws." 

This is the lust non-Metro-Goldwyn 
picture to be purchased by the big St. 
Louis downtown picture palace. It is 
expected to have great bearing on the 
future policy of this first-run house. 

Tom McKean, St. Louis manager for 
F. B. O., reports a wide interest through- 
out the territory in this feature picture. 
During the week he closed first-run con- 
tracts with the Belasco Theatre, Quincy, 
111.; the Star Theatre, Hannibal, Mo. 
and the Lyric Theatre in Springfield, 111. 

On Wednesday, January 7, there is to 
be a special trade showing of this picture 
at the Pathe projection rooms and many 
out-of-town exhibitors have announced 
their intention of being present. 



Joe Greene, one of the live wires of 
the St. Louis territory, lias joined the 
St. Louis Amusement Company's staff, 
taking over the management of the La- 
fayette Theatre. He comes from the Pert 
Theatre, Gillespie, 111., where he showed 
that be was a real showman. 

Greene knows all angles of the film 
and theatrical business. He (managed 
the Vitagraph office in Washington and 
the old Triangle office in Philadelphia; 
ran picture shows in New York, Phila- 
delphia and other small towns and also 
was a special representative for the Wid 
Gunning organization at one time. 



Every indication points to a renewal 
of the contract of Marie Prevost by the 
Warner Bros. The actress' agreement 
with the firm expires soon and an option 
has been taken on the talented player's 
services. 



:t :t " :::::: ^ K K :: ;i j; jt :t :: :: :; ^ :; :: :; r. ;: ;: ;: ;; z x ;; ;; :; !; :; :; :; ;; :; » y. ;; ;: :: ;: :; ;: » ~ « sSlfaS r »« t: ~ 



a 



r. 



m 
m 
s 
si 



m 
m 

■4 



® 

m 

IM 



MINERS THEATRE 

Collinsville, 111. 

January 6. 1925. 
Mr. Thomas Leonard, 
Progress Pictures Corp.. 
3405 Olive St., 
St. Louis, Mo. 

Dear Mr. Leonard: 

I have just finished playing Buddy 
Roosevelt in "BATTLING BUDDY" 
and am pleased to inform 3'ou that 
I had a packed bouse. The crowd 
simply roared at the comedy "stuff" 
in this picture. Buddy certainly is 
a winner for me ! 

Very truly yours, 

' CHESTER GRUBER. 



g 
IE 
E 
IS 
g 



g 
g 
g 
g 



PACKED HOUSE means BUDDY ROOSEUELT 

Ask Any Exhibitor Who Plays His Westerns 
—and Book Them RIGHT NOW 

Progress iftrturrfl (Enrp. 

(Specializing in Western Productions) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 



;: ::' «,"» :•. ,;; ;_: ^ Ux 1: :: a n un sK« gSgESgggSESEEEESgSg CS'S'Xggg « » ».'«.« ? - -"" "■ " "-1 



Page Eighteen 



THE REEL JOURNAL 



January 17, 1925 



BRIGHT BITS & NEWSY NOTES 



New House for Maplewood. 

Dave Nelson is scheduled to manage 
the new theatre in Maplewood, Mo., 
which will open about February 15.. 

This house, which will be located on 
Manchester avenue between the city 
limits and Manchester car line loops, will 
have accommodations for 1,400 persons. 
It ranks among the finest of the neigh- 
borhood houses in this territorv. 



George C. Hamilton, well known Ma- 
rissa, 111., exhibitor who is also local ter- 
ritorial manager of the Durant Motor 
Car Company, has been promoted to 
Western Divisional manager for the big 
motor combination and will have charge 
of the territory from the Mississippi 
River to the Pacific Coast. He will make 
his headquarters in New York, but for 
the time being, at least, will retain his 
motion picture interests in Marissa, 111., 
and also in the North. 



Arthur Sherstine, booker for the local 
F. B. O. office, was confined to his home 
for several days by a severe attack of 
la grippe. 



A new theatre at Keokuk, la., is 
scheduled to open on January 20th. This 
house, which seats 1,001 persons, cost 
upwards of $250,000. It will play first- 
run pictures and high class vaudeville and 
music acts. 



Eight From Educational 
On January Release Card 

Educational is starting off the new 
year with a representative program of 
one and two-reel comedies. C. F. Len- 
ning, Kansas City, manager, announces. 
The January schedule calls for four two- 
reel comedies and four single reel sub- 
jects of comedy and novelty. 

The two-reel releases will comprise one 
each of the Bobby Vernon Comedies, 
Mermaid Comedies. Christie Comedies 
and a Walter Hiers Comedy, while the 
single reel releases will consist of two 
Cameo Comedies and one release each of 
the Earl Hurd Pen and Ink Vaudeville 
series and the Lyman H. Howe Hodge- 
Podge series. 



L. B. Butler, a special representative 
for International News, was a visitor of 
Christmas week. 



"Buns" Derby to Vitagraph. 

"Buns" Derby has joined the local 
Vitagraph sales staff and been assigned 
to the Indiana-Tennessee territory. He 
is well known throughout the district and 
should prove a valuable addition to the 
Vitagraph organization. Until recently 
he had been managing the Webster Thea- 
tre in St. Louis. 



Tom Tobin, formerly with Columbia 
Pictures Corporation, has joined Metro- 
Goldwyn. George Ware, formerly local 
manager for Vitagraph, is another re- 
cent addition to the Metro-Goldwyn 
sales organization. He is traveling 
Southern Illinois. 



P. E. K. Collins, former city salesman 
and chief booker for Metro-Goldwyn and 
Harry Nash of the King Bee Theatre, 
St. Louis, have gone to California to 
get away from the snow and ice. While 
on the coast they will visit Los Angeles 
and Hollywood. They expect to be gone 
for several weeks. LTpon his return to 
St. Louis Collins will announce his future 
plans. 



Lou Menges, who has been away from 
his State Theatre, East St. Louis, 111., 
for several weeks because of an attack 
of intestinal trouble, paid his first visit 
to the St. Louis exchanges in more than 
two months the past week. 



Visitors of the week included : Mrs. 
I. W. Rodgers of Cairo, 111.; Dominic 
Frisina. Taylorville, 111.; S. E. Pertle, 
Jerseyville, 111.; George C. Hamilton, 
Marissa, 111.; Tom Reed, Duquoin, 111.; 
Tom Young, Dyersburg, Tenn.; Buddy 
Paul. Grand Theatre. Mexico, Mo., and 
C. E. Brady, Cape Girardeau, Mo. 



Helen Ferguson is almost qualified for 
a commission in the air service. Now 
having finished her role with Al Wilson 
m "The Cloud Rider." she declares she's 
.ill equipped for a transcontinental air 
trip. 

* * * 

"The Desert Flower." the current 
Broadway stage success, written by Don 
Mullally. has been assigned to Colleen 
Moore as her third starring vehicle for 
the First National, "So Big" having been 
the first and "Sally," now in production, 
the second. 



Bandits Hold Up St. 

Louis Showman, 

Get $101.90 

Ben Schwartz, manager of the Lowell 
Theatre, 5039 North Broadway, St. Louis, 
was held up at Newstead avenue and 
Delmar boulevard at 2:35 a. m. January 
2 and robbed of $101.90, including some 
of the receipts of his theatre. Schwartz 
on his way home in his automobile was 
forced to stop in compliance with a 
boulevard stop sign. As he did so two 
men in another automobile drove along 
side and compelled him to hand over his 
money. 



EMPLOYEES HONOR GOLDMAN. 

William Goldman, owner of the Kings, 
Rivoli and Queens theatres in St. Louis, 
was the guest of honor at a special tes- 
timonial dinner given by his employees 
and friends at Hotel Chase. He was pre- 
sented with a handsome loving cup. 

Al Lichtman of New York City, who 
was in town, was one of the prominents 
present at the gathering and made a 
short talk in which he did the honers of 
toastmaster. 

Members of Sarli's orchestra, which 
plays at the Kings, furnished the music 
for dancing which followed the banquet 
and vaudeville entertainment. About 150 
attended the dinner and dance. 

Goldman has had a most important 
part in the growth of the motion picture 
industry in St. Louis and the dinner was 
a testimonial to his efforts to give the 
city better motion picture entertainment. 



NEW HOUSE FOR CARBONDALE, 
ILL. 

I. W. Rogers has added to his chain 
of theatres a site for a new house in 
Carbondale, 111. Construction work has 
been started on a new second-run house, 
seating 650. The new theatre will be 
managed in connection with Rodgers' 
Barth ' Theatre there. 



Two-fifths of all the Warner Bros, 
feature players have been cast in "The 
Man Without a Conscience," just com- 
pleted at the Hollywood studio. The 
company boasts the services of Irene 
Rich, Willard Louis, June Marlowe and 
John Patrick. This is the first time as 
many contract stars have played in one 
picture. 

READ THE 
Q.ASSTETED ADS 




Scenes from Chapter Nine of the Patheserial, "Into the Net," from the pen of Commissioner Enright of the New York police, fea- 

turing Edna Murphy and Jack Mulhall. 



January 17, 1925 



THE REEL JOURNAL 



Page Nineteen 




ij<7> : ;--;->r~r— 



EXPLOITATION 

IDEAS ^e HINTS 




Edited by "BOB" GARY, Universal Exploiteer 

"The Haberdashers Have the Hunch- We Follow It" 

We Dress Our Theatres Well — and Succeed. 

BY AL J MARKS 

(General Manager, William Goldman's 
Theatres, St Louis, Mo., as Told to 
Maurice Davis, Universal's St. Louis 
Exploiteer.} 

The haberdashers have the hunch. 
The nation over, they're advertising: 
''Dress well — and succeed." We're fol- 
lowing that hunch in dressing our thea- 
tres, and we're succeeding with it. 
thank you. 

True, a theatre "all dressed up" doesn't 
satisfy, if the entertainment isn't there; 
no more than a male "clothes-horse" can 
get by without real stuff in him. But if 
the theatre supplies real entertainment; 
and your dressed-up man packs Ins 
punch, then the good-looking "front" 
means something in each case. 
"Nickel Show" Fronts. 

A theatre front and lobby arc poten- 
tial salesmen. If they don't" sell for you. 
you're missing a mighty valuable asset. 
And if they are selling for you. you're 
missing out if they are not selling 100 
per cent. 

In our theatres, which include the 
Kings and Rivoli as first-run houses, we 
use 100 per cent of the available "sell- 
ing space". But most important, we 
make sure what is and what is not 
"selling space". 

A lobby that is cluttered up is a lobby 
that won't sell. A first-class house 
shouldn't try to give the impression that 
it's competing with nickelodeons in 
lobby or front decorations. 

One At a Time. 

Also sell one thing at a time. If you're 
advertising seven pictures you expect to 
play in the future, you're not selling 
next week's show. And if you continu- 
ally^ "play" for tomorrow's gate receipts, 
you'll get more that way than if you 
played for gate receipts six weeks away. 

We don't worry about coming attrac- 
tions until three weeks before we show 
em. Then we plan our advertising, ex- 
ploitation, and fronts. When we've de- 
cided what our lobby must do for us, 
we turn over the written and sketched 
specification to our poster artists. 

During the second week before the 
picture starts its run, these artists are 
working up our stuff, delivering it to us 
so that we can use it during the week 
before the picture's showing. Since we 
change shows on Saturdays, our new 
lobbies and fronts "go up" after Friday 
nights show, eight days before change- 
time. 

Sales Or Atmosphere? 

Unlike some shows, we don't use our 
fronts as "atmosphere" for the picture 
we have on, but as salesmen for the com- 
ing attraction. Using our stuff a week 
■"advance of the change does this. 

When our patrons come to the Kings 



AL J. MARKS 

the Rivoli or the Queens, the first thing 
they are likely to see is the canopy— 
and^ since the canopy "smacks 'em in the 
eye" in a large way, we make it to sell 
broad, sweeping gestures. For outdoor 
stuff, cutouts from the picture's "out- 
side paper"— particularly from the 24's— 
are smashing sales stuff. We also use 
canopy signs, as well, when we "circus" 
a picture. And we make our front "talk" 
from every available "sales spot". 
Making An Asset. 

The box-office, where the patrons lin- 
ger for a moment in buying tickets, is 
the next spot from which to sell. We 
make our box-office cards "snap", giving 
the customers something to remember as 
they drift into the lobby. 

There, we get our last whack at selling 
the coming attraction, before they see 
the current one. We use shadow-boxes 
in the lobby, with alternating color 
flashes: in "The Signal Tower," for for 
example, using red, green and amber 
flashes behind a compo-board railroad 
semaphore. 

Instead of a big drawback, as some 
showmen figure, a lobby with a dark 
corner is a big asset. In this dark corner, 
we plant "something good" and then 
shoot a "baby spot" on it. On our lobby- 
doors, leading into the theatre, we use 
frames pn which we mount our lobbv 
cards. 

Red For Hell. 

These are always done bv our poster 
artists. We feel that lithographic cut- 
outs take some of the "fineness" out of 
"inside display." Sometimes these poster 
cards utilize the heads of the coming 



picture's stars ; sometimes, action stuff 
from the picture. We believe in short, 
snappy copy on these cards. Also, 
where the nature of the picture warrants 
it — as in "The Fast Worker", for example 
— we get breeziness and "zip" into copy. 

Light effects also mean a lot. When 
we ran "Dante's Inferno," which gave 
our customers a synthetic excursion 
though Hell, we bathed our front in a 
dull red glow. For a picture such as 
"The Green Goddess." with its atmosphere 
of the mystic East, a dull green would 
supply the "weird" effect. For a rail- 
road drama, such as "The Signal Tower", 
we used railroad lanterns — red, amber 
and green. 

The Final Shot. 

We use one final shot in selling our 
coming attraction. When our patrons 
leave, against black plush curtains near 
the doors, are planted "good things", such 
as I mentioned for dark spots in the 
lobby. A "baby spot" on each "good 
thing" does the rest. 

At least, it seems to bring 'em back 
week after week. So we conclude that 
dressing our theatres well helps bring 
the success they now enjoy. 



THEY "TAGGED" AUTOISTS TO 
"REPORT" TO "CAPT. BLOOD." 

Joseph H. Quittner, managing director, 
and John Scanlon. exploitation director 
and sign writer, were responsible for a 
collection of effective exploitation dis- 
plays at the Alhambra Theatre, Tor- 
rington, Conn., during the recent run 
there of Vitagraph's "Captain Blood," 
produced by David Smith. 

Over the main entrance was a four 
plane banner, 18 by 7 inches, with a 
ship scene from the six sheet, with a 
painted sea of waves and the cut-out of 
a frigate moving on an endless belt, the 
background being painted on banner 
cloth, with transparent lettering and sun. 
Red lighting was used throughout. A 
frame of stills and two frames of lobby 
cards also were shown in front. 

Another effective stunt was the tagging 
of a thousand automobiles with notices 
suspiciously like those used by the police 
in issuing summonses to reckless drivers. 
One side of the tag read: 

Torrington, Conn.. 
December 14, IS, 16, 17. 
Driver of Auto No .' _.... 

You are hereby notified to report to 
"CAPTAIN' BLOOD" at the Alhambra 
Theatre, next Sunday, Monday, Tuesday, 
or Wednesday. 

If received after Sunday report either 
Monday, Tuesday or Wednesday. 

The reverse of the tag bore the in- 
scription : 

Pardon us if we gave you a chill— but 
if you want to get a thrill see J. W 
Kerrigan in "CAPTAIN BLOOD" at Al- 
hambra, Sunday. Monday, Tuesday or 
Wednesday, December 14, IS, 16, 17. 

The cost of printing the thousand tags 
was $.1.75. 



Page Twenty 



THE REEL JOURNAL 



January 17, 1925 




A. H. BLANK 

Girls Men Forget, Patsy Ruth Miller, 
Johnny Walker. — 'It's a real box-office 
title which gets them in and pleases 
them. Who are the girls men forget ? 
Why are they forgotten by men. Good 
clear photography, good cast, good pic- 
ture. — Sam Minnich, Electric, Chillicothe, 
Mo. 

Man From Hello River, Irving Cum- 
mings. — Splendid Northern. Will please. 
We had good business on this one.— 
Oscar Reinert, Elite, Humboldt, Kas. 
ENTERPRISE 

The Lone Wagon, Matty Mattison. — 
One of the best covered wagon pictures 
I ever saw. — Eagle Theatre. Edgewood, 
111. 

Luck, Johnny Hines. — This star is a 
favorite. We had good business on this 
one. — Oscar Reinert, Elite, Humboldt, 
Kas. 

Three O'clock in the Morning, special 
cast. — This one was well received. 
Weather conditions were against us, but 
everyone went put smiling. — Oscar Rein- 
ert, Elite, Humboldt, Kas. 
F. B. O. 

The Telephone Girl Series, Thompson- 
Talmadge. — This series have changed 
Monday from a loser to a winner for us. 
— C. L. Fish, Butler, Mo. 

Silent Stranger, Fred Thompson. — 
Good, as all Thompson's are. — H. E. 
Schlichter, Liggett, Madison, Kas. 

Fred Thompson pictures. — The Thomp- 
son pictures are all a good bet and please 
the majority of my patrons. — E. E. Wag- 
ner, Lamar, Mo. 

Judgment of the Storm, George Hacke- 
thorn, Madge Bellamy. — One of the best 
pictures I have shown in the past year. 
Everybody pleased. — Ed Grum, Minden- 
mines, Mo. 

Girl of the Limberlost. — A very good 
picture and pleased all. Film fair.— W. 
A. Doerschlag, Srtand, Ransom, Kas. 
FIRST NATIONAL 

Circus Day, Jackie Coogan. — A mighty 
good picture. Will do good business in 
the small town if advertised properly. 
Don't be afraid to back it. — L. C. Evans, 
Royal, Tonganoxie, Kas. 

Within the Law, Norma Talmadge. — A 
real good picture. One that all small ex- 
hibitors should buy. — Rex Theatre, Mav^- 
ville, Mo. 

Daddy, Jackie Coogan. — This i^ a won- 
derful picture. Film in wonderful shape 
as usual from First National. — >S. M. 
White, American. Keytesville, Mo. 

Song of Love, Norma Talmadge. — 
Norma at her best. Very pleasing to 
look at. — S. M. White. American, Keytes- 
ville, Mo. 

Within the Law, Norma Talmadge.-- 
An exceptional production, a little old, 
but book it. Film excellent. — ! W. A. 
Doerschlag, Strand, Ransom, Kas. 

Dulcy, Constance Talmadge. — A good 
picture with favorable comments. — R. D. 
Strickler. Wickiser, Craig, Kas. 

Girl of the Limberlost, Gloria Grey. — 
Fine for good business. Many good com- 



ments. — Oscar Reinert, Elite. Humboldt. 
Kas. 

FOX 
Dante's Inferno, special cast. — Lots of 
imagination and not what it's cracked 
up to be. — Eagle Theatre, Edgewood, Kas. 

The Man Who Played Square, Buck 
Jones. — Some picture. It's a knockout. — 
E. S. Sutter, Columbia, Kansas City, Mo. 

Eleventh Hour, Charles Jones. — Went 
over big for us in spite of weather. Jones 
and Mason favorites here. — Oscar Rein- 
ert, Elite, Humboldt, Kas. 

Cyclone Rider, Evelyn Brent. — Will try 
a return date. Splendid. Good business. 
—Oscar Reinert, Elite, Humboldt, Kas. 

Against All Odds, Buck Jones. — Wish 
we could get more like it. Pleased and 
a fine box-office attraction. — Oscar Rein- 
ert, Elite, Humboldt, Kas. 

METRO-GOLDWYN 
Shooting of Dan McGrew, 

LaMarr. — A picture that was 
our patrons — R. D. Strickler, 
Craig, Kas. 

PARAMOUNT 

Bluebeard's Eighth Wife, Gloria Swan- 
son. — A very good picture, spiced witli 
clever comedy.— L. C. Evans, Royal, Ton- 
ganoxie, Kas. 

Manhandled, Richard Dix. — A very 
good picture, plenty of action. — M. E. 
Schlichter, Liggett, Madison. Kas. 
PATHE 

Hot Water, Harold Lloyd.— One of 
Lloyd's poor ones. — H. E. Schlichter. 
Liggett, Madison, Kas. 

The Call of the Wild— A good Northern 
picture and wonderful scenery. A good 
buy, for they do not hold you up for a 
wonder. — Rex Theatre, Maysville, Mo. 
STANDARD 

Rough Ridin', Buddy Roosevelt. — Buddy 
was great in this picture, photography 
perfect. — Send us more like this one. — 
A. E. Shaver, Globe, Savannah, Mo. 

Days of 49 — Had 800 children on open- 
ing night for this one. — 45th Street Thea- 
tre Kansas City, Mo. 



Barbara 
liked by 
Wickiser, 



VITAGRAPH 

The Man From Brodney's, J. Warren 
Kerrigan. — A very good picture with 
plenty of action. Exhibitors can't go 
wrong on this one. — C. D. Kittel, Idle 
Hour, Seymour, Mo. 

Code of the Wilderness, special cast. — 
This is also another good Vitagraph. 
They are all good ones. Book them. — 
('. D. Kittel, Idle Hour, Seymour, Mo. 

Pioneer Trails, Cullen Landis. — iBuy 
pictures like this one and make money. 
— L. D. Metcalf, Grand, Ash Grove, Mo. 

Little Wildcat — This was a fine picture 
for the price, but as there was a revival 
meeting going on at the church, I only 
broke even. — Fair Way Theatre, Fortes- 
que, Mo. 

Lightning Love, Larry Semon. — A very 
food comedy. The house was in a roar 
of laughter most all of the time. — Fair 
Way Theatre, Fortesque, Mo. 

Masters of Men, Cullen Landis. — A good 
picture. Lots of good comments from 
patrons. Landis is good. Story and 
scenery great. — F. O. Litsch. Royal, Hop- 
kins, Mo. 

On the Banks of the Wabash, Mary 
Carr, Burr Mcintosh. — Cast fine, moral 
good, acting above the average. Scenery 
picturesque and thrilling. Good com- 
ments from patrons, including local min- 
ister. — F. O. Litsch, Royal, Hopkins, Mo. 

Trumpet Island. — A very good play, 
condition of film good. — C. H. Stevens, 
Amusu, Archie, Mo. 

The Fighting Guide, William Duncan. — ■ 
An average picture of this kind. Con- 
dition of film fair. — Thos. Daniel, Home, 
Rockville, Mo. 

On the Banks of the Wabash, Carr, 
Mcintosh.— One of the very best pictures 
among the thousands I have seen. It is 
human and dramatic without being ex- 
aggerated. This is a real picture, and 
my only regret is that for various reasons, 
principally unfavorable weather, that I 
did not have a full house to see it. — 
Thos. Daniel, Home, Rockville, Mo. 
WARNER BROS 

Tiger Rose, Lenore Ulric. — Personally 
we class this one of the best. Magnif- 
icent scenery, interesting story, good ac- 
tion. — Oscar Reinert, Elite, Humboldt. 
Kas. 

Conductor 1492, Johnny Hines. — They 
are still talking about it. 100% enter- 
tainment. — Oscar Reinert, Elite, Hum- 
boldt, Kas. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th ii Wyandotte. Kansas City, Mo. 

My opinion on pictures recently played her» is as follows: 

litle - 

Star Producer... 

Remarks _ _ 



title 



Star Producer.. 

Remarks 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 



llJIIItllllHfllltElltllllllltlllllliilllll!! 

Twe cents per 
word payable in 
advance. Xo nd.s 
accepted for less 
than 50c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



IlilillllllllllllllUHIIIIUIIIIIIIIIIIIIi 



CLASSIFIED 

ADVERTISING 

Two Cents per Wotd Payable in Advance 
No Ads Accepted for Less Than SOc 



AT LIBERTY 
Experienced Orchestra Violinist — pic- 
tures eind vaudeville. Sober and reliable. 
Address II. ('. LeBortiHIer, 1017 Washing- 
ton* Kansas City. Mo. 

..Wanted — U.10 used Opera Chair in (rood 
condition. State price and style in first 
letter. II. L. Hyde, Geneseo, Knns. 

THEATRE FOR SALE 
300-seat theatre in Missouri town of 
5/JOO. One other theatre in the town. 
Reason for selling:, poor health. Ad- 

dress Box X114, Reel Journal. 1-10 

THEATRE FOR SALE. 

Remodeled photoplay theatre with 300 st-at- 
Cement hlock building for $15,000. Down pay- 
ment and terms. 12 room boarding house on 
second floor, in live soft coal mining town, Cen- 
tral Pennsylvania. Drawing population 7,000 
Exceptional monev maker for man and wife. 
Address P. O. Box 312, Williamsport, Pa. 

ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 
new. Crated ready to ship. Used less than 
year's time. Cost $3,750. First $1,350 buys it. 
Address Star Theatre, Nevada, Mo. tf 

WANT MOVIES. 

Can deliver buyers, need all price theatres. 
Write full information. W. J. Miller (Exclu- 
sive Theatre Broker) 321 Securities Bldg., Des 
,Moines, Iowa. 3t 



The earliest hiaroglyphics were 
forms of advertising. That's no new 
gag — try Reel Journal Wants. 



Increase Your 
Profits 

with the novelty 

STAR ART 
CALENDAR 

A beautiful monthly calendar that 
will keep yonr program before 
your patrons every day of the 
month. 

Costs Less 

than ordinary programs 
Write Today for Sample and Prices 

THE REEL JOURNAL 

Mainstreet Theatre Bldg. 
KANSAS CITY. MO. 



Second ti --I nil Equipment* Seats, Projectors, 
S*t«'**iis, l*.:i nos. Organs, Theatres and Mis- 
cellaneous Articles. 



Haifs for other 
spaces furnished 
on request. 



Where Buyer and 
Seller Meet! 

We quickly consummate a sale 
or rental when price and terms are 
right. We know the market. Our 
expert knowledge of theatre values 
based on many years of experience 
enables us to judge the price your 
theatre will bring and the probable 
time it will take to dispose of it. 
For theatres of the better class 
there is always a good market All 
information is strictly confidential. 

Theatre Sales Co. 

202 Main Street Theatre Bldg., 
KANSAS CITY, MO. 



THE CLEARING 
HOUSE 

is the market page for 
the people of the film 
trade. 

List your wants here 
— whatever they may 
be — and you'll get 

RESULTS 



Engraving & 
Colorplate Co 

S'*c/i</ Walnut ■ Kansas City 

Main 470? 

Halftones Color Plates 
Zinc Etchings 



y on time* stiivice 

«£ 





B0LLER BROTHERS 



THEATRE ARCHITECTS 



Al Wilson, the F. B. O. aviation stunt 
flyer, is rapidly recovering in Hollywood 
from minor injuries sustained while film- 
ing 3n air stunt in connection with his 
next aviation melodrama, "The Cloud 
Rider." The scene, being taken by Bruce 
Mitchell, at Kean's Camp, California, re- 
quired Wilson, in his plane, to plunge full 
tilt into a tree at the base of a moun- 
tain. 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



\ UIIHVII.l.K — MUSICAX TABLOIDS 
GIRL RKVIES — BANDS — 
ORCHESTRAS 
furnished for 
Theatres — Picture Pnlnces — Clubs 
Societies — Shrines — Fetes 
Colleges — Etc. — Etc. 
by the 
WESTERN VAUDEVILLE MAN- 
AGERS ASSX. 

a subsidiary of tln> 
ORPHEUM CIRCUIT 

Kansas City Office 

'Ml Mainstreet Thentre lllrfi;. 

Jolly Jones, Jr., Mnnnger 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons Rheostats 

Minusa Screens Opera Chairs 
Compensators Mazda Lamp Equipment 



MOTIOGRAPH 

Projectors 



Chac M ^f^kkine picture 1822 Wyandotte 

vfldS. 1V1. kJieODlIlS SUPPLY CO. Kansas City, Mo. 



RRGAIHHANNERS 





ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



I Think Warner 
Bros. Product 
the Most Con- 
sistent on the 
Market." 

— Says Barney Dubinsky 




Tootle Theatre 

ST JOSEPH, MO. 
Barney Dubinsky, Mgr. 

Al Kahn, 

Film Classics, Inc., 

Kansas City, Mo. January 3, 1925. 

I want to tell you that 1 am -well 
pleased with my this year's purchase of 
your entire group of Warner Bros. Screen 
Classics. I think Warner Bros, product 
the most consistent on the market. 

The service out of your exchange can't 
be beat. You must have one of the best 
organizations in the business because I 
have always had courteous, prompt and 
efficient treatment. I hope that our past 
pleasant business relations will be con- 
tinuous. 

With every good wish for your con- 
tinued success. 

Yours sincerely, 

BARNEY DUBINSKY. 



A Word to the Wise 

Save 

Twenty 

Dates for 

the New 

Warner 

Twenty 



f 





OF KANSAS CITY l"c 

AL KAHN, General Manager 115 WEST 17TH STREET 
M. A. KAHN, Manager KANSAS CITY, MO. 



VOL IX No. 6 



JANUARY 24, 1925 



PRICE TEN CENTS 

Over 

2,400 

Copies each 




I 



I 






Mack Sennett--Hal Roach 
Comedy Insurance 

HARRY LANGDON 
OUR GANG 

MACK SENNETT 
ARTHUR STONE 

HAL ROACH STARS 
BEN TURPIN 

SPAT FAMILY 

MACK SENNETT STARS 

Kansas City newspaper critics say: These comedies USUALLY 

SAVE THE SHOW. A word to the wise— "you know 

how it goes"— BETTER BUY. 

Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 




I 
I 






I 



1 



PUBLISHED EVERY SATURDAY, MAINST REET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 






Smoldering Fires 



Pauline Frederick, Laura LaPlante, Tully Marshall, Wanda Hawle 
Malcom McGregor and Bert Roach. Story by Sada Cowan and Hoi 
ard Higgin. A Clarence Brown Production. Universal Jewel. 



The Hurricane Kid 



Starring Hoot Gibson, with Marion Nixon, William Steele, Arthi 
Mackley, Harry Todd, Fred Humes and Violet LaPlante. Story by VV 
Lambert. Directed by Edward Sedgwick. AUniversal Gibson Production 



Oh Doctor! 



Starring Reginald Denny, with Mary Astor, Otis Harlan, William ' 
Mong, Mike Donlin, Lucille Ward and Tom Ricketts. From the S; 
urday Evening Post story and novel by Harry Leon Wilson. A Har 
Pollard Production. Universal Jewel. 



Secrets os the Night 



James Kirkwood and Madge Bellamy, with Zasu Pitts, Rosetna 
Theby, Tom Wilson and Edward Cecil. From the sensational stage st 
cess "The Night Cap" by Guy Bolton and Max Marcin. Directed 
Herbert Blache. Universal Jewel. 



The Mad Whirl 



May McAvoy, Jack Mulhall, Barbara Bedford, Myrtle Stedman ai 
George Fawcett. From the story "Here's How" by Richard Washbu 
Child. Directed by William Setter. A Universal Jewel. 



Ridin* Thunder 



Starring Jack Hoxie with Katharine Grant and Francis Ford. Direct 
by Clifford Smith. A Universal Western. 



The Price »t Pleasure 



Starring Virginia Valli and Norman Kerry, with Louise Fazenda, 
Roy Barnes, George Fawcett, Kate Lester and Ward Crane. Story 
Mai ion Orth and Elizabeth Holding. Directed by Edward Sloma 
Universal Jewel. 



The Saddle Hawk 



Starring Hoot Gibson, with Marion Nixon, G. Raymond Nye, Jo 
Sedgwick, Charles K. French, Frank Campeau and others. Direct 
by Edward Sedgwick. A Universal Gibson Production. 



House Peters in Raffles 

The Amateur Cracksman 



With Miss DuPont. Walter Long, Hedda Hopper, Winter Hall, Fn 
man Wood and others. From the novel by E. W. Hornung. A Ki 
Baggot Production. Universal Jewel. 



The Clash 



Alma Rubens and Percy Marmont, with Jean Hersholt, Cesare G 
vina, Rose Rosanava, Zasu Pitts and Andre DeBeranger, From the stc 
"Miracle" in the Ladies' Home Journal by Clarence Budington K 
land. Directed by Edward Laemmle. Universal Jewel. 



I'll Show You the Town 



Starring Reginald Denny. From the novel by Elmer Davis. Directl 
by Erie Kenton. A Universal Jewel. 



Fifth Avenue Models 



Starring Mary Philbin and Norman Kerry, with Rosemary Thel 
Joseph Swickard, Rose Dione and Jean Hersholt. Based on the nci 
"The Bet in Life" by Muriel Hine. Directed by Svend Gade. A U 
versal Jewel. 



The Meddler 



Starring William Desmond, witb Dolores Rousay, Jack Daugherl 
Claire Anderson, Albert J. Smith, Kate Lester and others. Story 
Miles Overholt. Directed by Arthur Rosson. A Universal Western 



The Man in Blue 



Herbert Rawlinson and Madge Bellamy, with Cesare Gravina, Mart 
Mattox, Dorothy Brock, Jackie Morgan, Harry Mann and Nick deRu 
From the Red Book Magazine Story "The Flower of Napoli" by G 
aid Beaumont. Directed by Edward Laemmle. A Universal Jewel 



Taming the West 



Starring Hoot Gibson. Story by B. M. Bowers. 
Rosson. A Universal Gibson Production. 



Directed by Arth 



HOUSE PETERS 

in OVERBOARD! 



With a brilliant supporting cast. 

From the novel, "Head Winds," by A. M. Sinclair Wilt. 

A Universal Jewel. 



Don Dare-Devil 



Starring Jack Hoxie, with Cathleen Calhoun, William Steele, Ces: 
Gravina and Duke Lee. Story by William Gittens. Directed by Cliffc 
Smith. A Universal Western. 



Let 'er Buck 



Starring Hoot Gibson, with Marion Nixon, Josie Sedgwick and 
Raymond Nye. With exclusive action scenes of the thrilling 19 
"Pendleton Round-up." Directed by Edward Sedgwick. A Univer 
Gibson Production. 



Dangerous Innocence 



Laura LaPlante and Eugene O'Brien. Based on the novel "Ann's 
Idiot" by Pamela Wynne. Directed by William Seiter. Universal Jew 



Red Clay 



Starring William Desmond, with Marcelaine Day, Billy Sullivan, Lj 
Todd and Albert J. Smith. Story by Sarah Saddoris. Directed 
Ernst Laemmle. A Universal Western. 



Up the Ladder 



Starring Virginia Valli, with Forrest Stanley, Holmes Herbert, Marga 
Livingston. George Fawcett and Priscilla Moran. Owen Davis' 1 
Broadway Stage Hit. Directed by Edward Sloman. Universal Jew 



Universal has the Pictur 



January 24, 1925 



THE REE L JOURNA L 



Page Three 



mm 



E-«l 



bA 



The Sterling Seventeen 

Our Contribution to Prosperity in 1925 



"Barbara Frietchie" 

With FLORENCE VIDOR 
A Thos. H. Ince Production 

"The Legend of Hollywood" 

With PERCY MARMONT 

"Reckless Romance" 

An Al Christie Feature 

"Welcome Stranger" 

From Aaron Hoffman's Great Broadway Play 



"Ramshackle House" 

BETTY COMPSON 

"Another Man's Wife" 

KIRKWOOD— LEE— BEERY 

"Chalk Marks" 

A Frank Woods Production 



"The House of Youth" 

With JACQUELINE LOGAN 

"The Wise Virgin" 

PATSY RUTH MILLER— MATT MOORE 

"The Mirage" 

FLORENCE VIDCR 

"A Cafe in Cairo" 

PRISCILLA DEAN 

"On the Shelf" 

A Frank Woods Production 

"The Chorus Lady" 

MARGARET LIVINGSTON 

"The Girl on the Stairs" 

PATSY RUTH MILLER 
An Elmer Harris Production 



"Off the Highway" 

With JACQUELINE LOGAN 



"Trouping With Ellen" 

HELENE CHADWICK 



"The Siren of Seville" 

PRISCILLA DEAN 
A Hunt Stromberg Production 



COMING! watch for- 

*-+ THE NEW TEN! 

BIG STORIES, BIG PRODUCTIONS, BIG CASTS, FAMOUS STARS 



Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 

C. D HILL, Branch Manager 



I 

1 






I 



b 

■■■■> 
1 



Page Four 



THE REEL JOURNAL 



January 24, 1925 




picture as one can hope for — a 

genuine box-office attraction that 

will hit high money marks every- 
where. 



Published Every Saturday by 

REEL JOURNAL PUBLISHING CO. 

Mainsteet Theatre Bldg. 
KANSAS CITY, MO. 



BEN SHLYEN 
Publisher and Editor 



St. Loula Correspondent 
DAVID P. BARRETT 

3748 Meramtc Avenue 



Change of advertising must reach this 
office not later than Tuesday of each 
freek, otherwise same copy will be rnn. 

Circnlatlne In Missouri. Kansas. Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indlnnn. 



A Winner! 

We don't make it a habit to re- 
view pictures, but when we see a 
fine one — one of real merit — we 
feel like getting up and shouting. 

At the Newman Theatre this 
week we saw such a picture — 
"Broken Laws." And what a pic- 
ture ! 

Jt will rank without doubt among 
the biggest pictures released dur- 
ing 1925 and should register at the 
box-office with greater success 
than did "Human Wreckage," Mrs. 
Reid's big hit of last year. 

In "Broken Laws," which is an 
F. B. 0. production, there is much 
to commend. First, a story of 
strong human appeal ; second, a 
cast of super!) players; third, per- 
fect continuity; fourth, intense in- 
terest and punch scenes that pack 
mighty big wallops; and many 
other elements that are so essen- 
tial to a successful production. 

We saw the picture at the New- 
man Theatre and the reaction from 
the audience proved that it was an 
audience picture. 

The story is so humanly simple, 
so naturally true to every-day life, 
that one cannot help but become 
wrapped up in it. The incidents 
that occur are nicely woven into 
the plot. The audience shrieked at 
the comedy situations and was held 
spellbound and quiet as the pro- 
verbial church mouse when the ac- 
tion reached its high points. The 
Stirring court scene fairly pinned 
them In their scats. And the sur- 
prise finish left a pleasant taste 
and struck home with a moral 
note 

"Broken Laws" is a masterpece! 
Not an epic, not a history-making 
picture— but as nearly a perfect 



Mo. Showmen Fear 

Unfavorable Laws 



RUMORS OF 10% EXCISE TAX BILL 
REACH M. P. T. O. 



The office of the Kansas-Missouri M. 
P T. O. was buzzing this week prepara- 
tory to launching a defensive against un- 
favorable legislation, anticipated during 
this session of the Missouri legislature. 
Unconfirmed reports reaching headquar- 
ters have it that one political faction is 
to present a bill adding a 10% excise tax 
on amusements to the list of state assess- 
ments. 

Prior to launching a defensive move, 
M. P. T. O. heaqduarters were strength- 
ening their numbers this week. Wednes- 
day, nine prominent Kansas City exhib- 
itors pledged their support to the organ- 
izations. They are: Ed. Grogger, Bel- 
mont Theatre; John Burke. Circle; F. 
W. Hewes, Bonaventure; E. E. Weber, 
Broadmour, Jay Means, Murray; A. F. 
Gibbons, Prospect ; H. H. Barrett, Colo- 
nial; L. J. Lenhart, Roanoke, and E. T. 
Burgan. Ellsworth. 

C. E. "Doc"' Cook, manager, declined to 
reveal what movements are to be taken 
to combat the opposition from Jefferson 
City, but indicated his assurance that a 
well-organized defensive would be 
launched within a few days. 



Universal to Produce 
"Adventure Spectacle" 

Universal is going to produce what is 
confidently predicted will be the most 
spectacular and thrilling adventure story 
of the screen, it was announced this week 
at the Universal home office, 730 Fifth 
Avenue, New York City, according to L. 
B. Metzger, Kansas City manager. 

"Lorraine of the Lions" is the title. 
The story was written by Isadore Bern- 
stein, supervisor of western and adven- 
ture stories, adapted by Carl Krusada 
and scenarized by Charles Logue. It will 
be directed by Edward Sedgwick, veteran 
Universal director, as a Jewel special with 
an all star cast, in addition to a circus 
full of trained wild animals. Metzger 
said. 

"Lorraine of the Lions" is the strang- 
est adventure story ever written, in the 
opinion of Universal executives. Its 
central character is a girl who at four 
years of age has complete mastery 
through some subtle psychological vein, 
over all the animals in her father's cir- 
cus. A sort of feminine Tarzan. Ro- 
mance, adventure, psychology, science, 
mysticism, Yogi philosophy and the 
'sixth sense" are elements in the tangle 
of adventure which is spun on two con- 
tinents and an uncharted island. 



NEW MANAGER FOR LIBERTY 

Sam Stebbins, formerly manager of the 
Oakland Theatre at Oakland. Calif., has 
taken over the management of the Lib- 
erty Theatre here, succeeding Jack Roth, 
who has resigned. Stebbins is widely 
known for his proclivities as a showman 
on the Pacific coast. Roth has not an- 
nounced his plans for the future. 



HN-E-W-S Q 
IGHLIGHT O 



Speculation is running wild in Gotham 
concerning the near future movements 
of one Carl Laemmle, "U" little wizard, 
following flotation of a $3,000,000 pre- 
ferred stock issue. It is generally pre- 
dicted that Universal is preparing for 
acquisition of a theatre chain in cities 
where U product is not favored by an 
outlet. 

* * * 

Records show that audiences favor 
Milton Sills, Gloria Swanson and Harold 
Lloyd among the galaxy of stars, but 
others are close upon their heels, 
namely: Pola Negri, Charles Ray. Chap- 
lin, (when he sends out a new one,) 
Denny, Mix, Meighan, Jackie Coogan, 
Norma Talmadge and J. Warren Kerri- 
gan. 

* * * 

Are theatres declining in number? In 
a survey of 1,200 cities of 10,000 popula- 
tion or over, in this country and Canada, 
Editor and Publisher reports the follow- 
ing houses in operation: Motion pic- 
tures, 6,107; legitimate, 748; vaudeville, 

577. 

* * * 

Less than a dozen countries of minor 
importance among more than 100 foreign 
markets were not on the lists of cus- 
tomers buying American films in 1924, 
according to a recent statement of the 
U. S. Foreign Commerce Department. 

* * * 

"Doug" and "Mary" are reported to be 
ready to take off on a new production 

schedule shortly. 

* * * 

Hollywood has it doped out that 
Joseph Schenck and Hunt Stromberg are 
negotiating for the purchase of the Ince 

studios. 

* * * 

Following long controversy, D. W. 
Griffith is to go into production for 
Paramount within a fortnight. United 
Artists, it is reported, have released him 
from all obligations. 

* * * 

Herbert Somborn received his decree of 
divorce from Gloria Swanson recently. 

* * * 

Cecil B. DeMille gave the industry a 
big "kick" this week when he terminated 
his relations with Paramount. He had 
been with the Famous-Players organiza- 
tion for twelve years, directing some of 
the screen masterpieces of the period. 
Rumors are circulating to the effect that 
DeMille is to join the United Artists 
forces shortly. 

* * * 

Advices from the West Coast deny that 
William Randolph Hearst is out of the 
movie game. Reports are circulating to 
the effect that his Cosmopolitan Com- 
pany's next production will be "Quality 

Street." 

* * * 

Now Joe Bonomo, the strong man of 
the movies, is going to play the role of 
an ape in a new show for Universal. 
Wonder what his college profs will say 
to that. 



C.Gardner Sullivan's 




is a whale of a picture / 




Thematic Music Cue Sheets Available on This Picture 



"The EXHIBITOR"-Philadelphia 

A WHALE of a picture is right . . . here's the great- 
est scenario by the greatest living scenarist — 
C. GARDNER SULLIVAN— directed by John 
Ince in what he claims is one of the finest pictures he has 
ever directed in his long career . . . here is a cast 
that's a box-office power . . . Lillian Rich, now at her 
highest drawing power, Cullen Landis, Vera Reynolds, 
Phillips Smalley, Jean Hersholt and others chosen for 
their class and ability. 

"CHEAP KISSES" is the smoothest, snappiest, 
highest grade super special released by F. B. 0. in two 
years. It's an outstanding FIRST RUN proposition 
matching anything of any other film com- 
pany. You can't over-advertise it. You 
can shout it's merits from the house tops. 
Our great press book tells you how to 
clean up with it. See the picture. See 
the press book. (Out of town exhibitors) 
Take a trip to your nearest F. B. 0. Ex- 
change and SEE "CHEAP KISSES"— 
You'll book it. 



Film Booking Offices 

Snnwer Bldg., Kansas City, Mo. 

127 So. Hudson St., Okla. City, Okla. 
3312 Olive St.. St. Louis. Mo. 

106 So. Cross St., Little Rock. Ark 



Page Six 



THE REEL JOURNAL 



January 24, 1925 



This Tells The Story! 

From Motion Picture News Check-up in the Issue of 

January 10th, 1925, 



1 






■ 




No. Pictures 


80% or 




Producer 


Listed 


Better 


Percentage 


Famous Players 


52 


10 


19 


F. B. O 


22 


2 


13 


FIRST NATIONAL 


35 


14 


40 


Fox 


25 


3 


12 


Metro-Goldwyn 


36 


10 


27 


Pathe 


13 


5 


37 


Producers 


15 


4 


26 


State Rights 


11 


1 


09 


United Artists 


2 


2 
2 


100 
06 


Universal 


35 


Vitagraph 


11 


3 


27 


Warner Bros. 


14 


3 


21 



m 



AGAIN— FIRST NATIONAL 



FIRST! 



First National Pictures, Inc. 



KANSAS CITY 

E. C. RHODEN, Branch Manager 

1712 WyandoKe St. 



ST. LOUIS 

HARRY WEISS, Branch Manager 

331!) Locust Street 



January 24, 1925 



THE REEL JOURNAL 



Page Seven 



WOW! 



What a Healthy Bird 

Sitting ATop O-the World 




FEBRUARY 

IS THE EAGLE'S 

TWENTY-EIGHTH 

BIRTHDAY 



Your patrons are quick to recog- 
nize Superiority in Entertainment- That's why 
the support of exhibitors the world over make 
possible our 28th Birthday Celebration. 

Thanks Men. 



This Is a Vitagraph Year! 



f 



ST. LOUIS 

A. Danke, Mgr. 
3312 Lindell Blvd. 




KANSAS CITY 
C. A. Schultz, Mgr. 
Davidson Bldg., 



ttjfii 1 i" l TK'"i'''*) 

Registered U. S. Patent Office 



A Vit- graph P/Ian's Word Is Backed by the Oldest and Soundest Motion Picture Company in the World 



Page Eight 



THE REEL JOURNAL 



PATHE NEWS TIES UP 10 STATIONS 

IN NATION-WIDE BROADCASTING PLAN 



Summary of Current News Reel to Radio Audience 

Each Week. 



New York, Jan. 12. — Plans have been perfected by Pathe News for a nation- 
wide tie-up of radio broadcast stations in conjunction with its semi-weekly news- 
reel service to exhibitors in all sections of the country. Under the arrangements 
that have been worked out with important broadcasting stations across the Conti- 
nent, an interesting radio talk based on the current Pathe News release and human 
interest phases of the news-reel service will be broadcasted twice a week. It is 
planned in this way to bring the message of the news-reel to millions of radio 
listeners throughout the country and focus their attention on the presentation of 

the Pathe News issues at neighboring theatres. 

Arrangements for this semi-weekly 



broadcast have already been definitely 
made by Pathe News with ten of the 
most important broadcasting stations, 
representing every section of the coun- 
try. Negotiations are under way which 
assure a large number of additional sta- 
tions coming in within the next few 
days. The ten stations already definitely 
tied-up are WEEI at Boston, WHK of 
Cleveland, WHO at Des Moines, WCK 
at St. Louis, WLW of Cincinnati, WKY 
at Oklahoma City, WCBE at New Or- 
leans, KFRC of San Francisco, KFOA 
at Seattle, and WCAY at Milwaukee. 

The first of these radio talks was 
broadcast by Station WLW on Thurs- 
day, January 8th, when Pathe News No. 
4 furnished the basis for an interesting 
radio story. WCK of St. Louis broad- 
casted the first of its Pathe News talks 
on January 10th. 

This marks the first time that a mo- 



tion picture enterprise has attempted to 
use the radio nationally as a medium of 
exhibitor service. 



January 24, 1925 

3 Leaders in Pathe 

Program This Week 

Charley Chase in a comedy entitled, 
"Hello Baby," Ben Turpin in "The Wild 
Goose Chaser," and the fifth chapter of 
"Galloping Hoofs," entitled. "The Faith- 
ful Jump," lead the Pathe program of 
releases for the week of January 18th. 

The Ben Turpin comedy, made by 
Mack Sennett, deals with one of the 
hardships that some married women are 
put to when their husbands have ac- 
quired the hunting habit. Madeline Hur- 
lock in the role of the huntsman's bride 
follows her mate through the brush and 
mire in quest of the festive duck, and 
in desperation she would elope with her 
husband's best friend. 



A. E. BUYS "BACK TO LIFE." 

Associated Exhibitors has taken over 
for distribution the Whitman Bennett 
special production, "Back to Life," pre- 
senting Patsy Ruth Miller in the fea- 
tured role. The picture is now being cut 
and titled at the Whitman Bennett stu- 
dios. 

"Back to Life" is an H. Clay Minor 
presentation, and is founded on Andrew 
Sartou's famous novel, entitled, "Back 
from the Dead," which has enjoyed a 
tremendous nation-wide circulation. 



Kenneth Harlan has been signed to 
play the leading male role opposite Bebe 
Daniels in her next picture, "The Crowd- 
ed Hour." 



McKinney, New Pathe 
Head in Oklahoma City 

Oklahoma City, Jan. 10.— James Mc- 
Kinney, formerly one of the Patlie star 
film salesmen at Dallas, has been pro- 
moted to branch manager of the Pathe 
Oklahoma City Branch Office, to succeed 
J A. Epperson, who has been trans- 
ferred to the Kansas City territory 
where he has charge of the Pathe of- 
fice there. 

Mr. Epperson, transferred to Kansas 
City, started with the Pathe organiza- 
tion at Salt Lake City in 1914 where he 
served as Booker. In 1919 he became a 
salesman at Denver and in 1921 went to 
San Francisco Branch also as a sales- 
man. He was appointed branch manager 
at Oklahoma City in 1922. 



Service! 



Service is now, always has been, and always will be an absolute 
and important part of the 

Pathe News 

You get the best pictures first] 

You get them first because the best and most experienced news 
picture-gathering organization in the business is backed up by 
its own laboratories which work night and day to get out the 
prints first. | 

Then the Pathe News spares neither money nor effort to get the 
prints to you firstl i 

When you book the Pathe News you have booked an incompar- 
able service also. 



READ 



what Bert Klock of Pittsburg, Kansas 

says about 

"BROKEN LAWS" 












^%/;:^ 



* 



,c V e 



,?-".S<<>«i „ 






^."^ 



^ 






"**< 






«» e f« 






J£? 






£* 



FILM BOOKING OFFICES OFA i^ RICA 




Snower Blag., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 S. Hudson, Oklahoma City, Okla 
106 S. Cross Street, Little Rock, Ark. 



Page Ten 

Priscilla Dean Here 

In Support of Film 

Priscilla Dean will commence a seven 
weeks tour January 18th at the Main 
Street Theatre in Kansas City of the 
most elaborately staged personal appear- 
ances ever undertaken by a motion pic- 
ture star. 

On this tour Miss Dean will carry a 
complete set of special scenery, and 
props for a full stage setting that will 
represent one of the deep, sumptuous 
Egyptian scenes in the Hunt Strom- 
berg production, "A Cafe in Cairo." This 
setting will be dressed with a number of 
Nubians, beautiful harem girls and sooth- 
sayers, and burning incense will create 
the atmosphere of the East. Miss Dean 
will make her appearance attired in the 
ornate Harem costume she wears in "A 
Cafe in Cairo," and supported by her 
leading man will play one of the dramatic 
scenes of the picture. 



THE REEL JOURNAL 



January 24, 1925 



Radio Competition To 
Force Better Movies? 




AM/ , 

[CHANGE 



EXCHANGE 
£1 f> <>» 



FXCI 



\Mon0 



LOVUN 

MovieRow; 



"RaCYi/ir© 



New York, Jan. 13. — The recent advent 
of McCormack and Bori in broadcasting 
through several powerful eastern radio 
stations has caused much discussion in 
theatrical and motion picture circles, 
many theatrical men regarding the com- 
ing of such stars on the air as a real 
menace to their business future. 

E. W. Hammons, President of Educa- 
tional Film Exchanges, Inc., believes that 
competition of this nature will do more 
good than harm. 

"Just as the coming of the motion 
picture forced the stage to a higher level 
of amusement and entertainment," says 
Mr. Hammons, "so the entry of such 
stars as Bori and McCormack into radio 
broadcasing will force the motion picture 
theatre to offer a more attractive bill to 
their patrons. The motion picture prac- 
tically forced the ten-twenty-thirty style 
of melodrama out of existence and forced 
producers to seek better material for 
their plays." 



HOTEL 
BRAY 

12th Street and 
Baltimore Ave. 
Kansas City, Mo. 

It's foolish 
to pay more 

--and 
risky to 

pay less. 

Absolutely 
Fireproof 



$1.50 up 
without Bath 

200 ROOMS 

$1.75 and up 

with Bath 



Sam Blair of the Majestic Theatre, 
Bellville, Kas., and Tom Brown of 
Leavenworth were visitors on the Kansas 
City film market the past week. 

* * * 

T. P. Davis, former manager of the 
Fourth Street Theatre, Moberly, Mo., has 
joined the sales staff of the Yale Thea- 
tre Supplv Company. 

* * * 

M. W. Hubbell of the Hubbell Theatre, 
Trenton, Mo., who has been seriously ill, 
is reported to be convalescing. Friends 
have written the Reel Journal that he 
expects to return to his box office shortly 
and resume fulfilling his contracts. 

* * * 

Missouri history is to be made to live 
again in "Idaho," the forthcoming serial 
from Pathe, in which a gripping story 
of the Pony Riders is unreeled. Mahlon 
Hamilton and Vivian Rich are prominent 
m the cast. Geo. B. Seitz directed. The 
new serial will be ready in March, ac- 
cording to J. A. Epperson, Kansas City 

Pathe manager. 

* * * 

It was a mgihty cold day, but Educa- 
tional was on the job taking pictures of 
the Kansas inaugural ceremonies, C. F. 
Senniug reports. Senning accompanied 
the photographer on the trip. 



J. C. Allison 
Mo., was seen 
week. 



of the Eureka, Weston, 
along Movie Row this 



C. E. Mayberry, district manager for 
Producers Distributing Corporation, ar- 
rived Friday to visit the Kansas City 

office. 

* * * 

C. L. Kingsley, home office representa- 
tive of Producers Distributing Corpora- 
tion, has gone to St. Louis following a 
two-weeks' sojourn in Kansas City. 

* * * 

C. E. Reynolds, Educational represen- 
tative, left this week for a territory tour 
after helping R. C. Borg, booker, line up 

city dates. 

* * * 

Among the week's visitors were, Man- 
ager Tinsdale, Elite, Iola, Kas.; Roy Bur- 
ford Arkansas City; M. G. Kirkland, 
Strand. Hays, Kas.; N. W. Houston, 
Liberty, Columbus, Kas., and Chas. Sears, 

Star. Nevada, Mo. 

* * * 

Norma Talmadge surely packed 'em in 
at the Mainstreet this week in "The Only 
Woman," a First National picture. We 
know, because our office is upstairs. 



was 
for 



Archl. 

Josephson 

President 



Boosts "Cheap Kisses." 

Roj ( lmi .lull. F. B. O. manager, 
radiating his eirthusiasm this week 
■■( heap Kisses," C. Gardner Sullivan's 
latest prints of which have been received 
,1 the Kansas City office. Churchill was 
especially enthusiastic over the presenta- 
tion of an all-star east consisting of Cul- 
,,,, Landis, Lillian Rich, Vera Reynolds. 
I incoln Stedman, Phillips Smalley. Kath- 



leen Myers, Sydney DeGrew, Louise 
Dresler, Jean Hersholt and Bessie Eyton. 

* * * 

"Every energetic showman I talked to 
reported good business." That's how G. 
F. Navarre, United Artists manager, de- 
scribed conditions in the territory follow- 
ing his recent trip. 

* * * 

"The Thief of Bagdad," Douglas Fair- 
banks' latest starring vehicle for United 
Artists, has been scheduled for a pre- 
miere run here at the Newman Theatre 
the latter part of February, it has been 

announced. 

* * * 

C. W. Allen, assistant Vitagraph man- 
ager, was back at his desk in the Movie 
Row office this week after a serious ill- 
ness resulting from mercury poisoning. 
Allen says he feels fine and is all set for 
the February drive. Now that his right 
hand man is back, C. A. Schultz, manager, 
is back at the main office, and admitted he 
had a breathing spell to argue with ad- 
vertising solicitors and booking agents. 

* * * 

P. D. C. may be just a year old, but 
she's a lusty youngster, says Charley 
Knickerbocker, manager, as he signed 
the payroll for two more salesmen. M. 
A. Tanner, formerly with Film Classics, 
has gone with Producers to cover the 
North Kansas territory, and E. H. Mc- 
Clure is to trek the Missouri district. 

* * * 

HOISINGTON HOUSE ENLARGED. 

Lucy and Wilkinson are making exten- 
sive improvements in their Royal Thea- 
tre at Hoisington. Kas., they write the 
Reel Journal. A balcony seating 250 is 
being added, which will increase the seat- 
ing capacity to 575. A stage is also be- 
ing added which increases the length of 

the house eighteen feet. 

* * * 

Miss Kate Oglebay, a director of Inter- 
Theatre Arts, the organization of the 
Cherry Lane Theatre, New York, ad- 
dressed the Women's City Club of Kan- 
sas City Saturday night, her subject be- 
ing "Experimental Theatres and Their 
Work." Miss Oglebay is a daughter of 
Tames Oglebay of Kansas City. 

* * * 

CRAWFORD RESIGNS FROM AS- 
SOCIATED. 

New York, Jan. 10. — Roy Crawford 
has resigned as vice-president and treas- 
urer of Associated Exhibitors and will 
return to the West to take care of his 
father's theatrical interests. John Woody 
has purchased the stock of Crawford in 
Associated. At the board of directors' 
meeting the latter part of this month. 
Crawford's vacancy will be filled and 
an election of officers held. Jay Gove, 
who has been away from the home 
office for some time, is back at his old 
capacity as general sales manager. It 
is quite likely that Woody will succeed 
Crawford. 

Crawford has an interest in the Nov- 
elty Theatre at Topeka and is widely 
known in the Kansas City territory. 



.January 24, 1925 



THE REEL JOURNAL 



Page Eleven 



CLIMBING FOR 28 

YEARS-VITAGRAPH 



Bj ALBERT E. SMITH. 
Pi evident of Vitagraph 
rwenty-eight years ago, in February, 
William T. Rock, J. Stuart Blackton and 
1 organized Vitagraph. It was the first 
independent film company to produce 
motion pictures for the amusement world. 
Long before the business of producing 
and distributing became the involved in- 
dustry it is today Vitagraph led in sup- 
plying films to independent exhibitors. 

The little fellows who set up projection 
machines in vacant storerooms in the 
crowded districts, where people thirsted 
lor entertainment within their means, re- 
member the Eagle— the brand of Vita- 
graph. Today those men stand at the 
top of the list of theatre owners in 
America. Their patrons and the sons 
and daughters of their patrons talk of 
Vitagraph with on open tongue. 
Enjoyed Steady Growth. 

In an industry which has suffered the 
criticism to which motion pictures have 
been subjected, there are bound to be 
sky-rocket advancements and plummet- 
like falls. It has been my pleasure to 
guide Vitagraph steadily forward, up the 
road to NOW, with but a single goal be- 
fore me — permanency. 

I take a pardonable pride in Vitagraph's 
steady sailing. Vitagraph has escaped 
the rocks of vanity and has weathered 
the seas of competition. 

Today Vitagraph stands at the head of 
producing companies on self-won merit. 

More than two years ago I discarded 
the so-called "star" system, a system 
burdened by little plots usually selected 
to fit the players. I decided the public 
was tired of having minor stories, indif- 
ferent direction and careless production 
shoved down its throat under the tempta- 
tion of "star" billing. 

I saw that the trashy, anaemic sex 
story was doomed. I instituted in Vita- 
graph production the making of big, 
vital, man's size stories; casts to fit the 
characters, directors selected because of 
tlnir ability to film such dramas. 

Human interest, cleanliness, action, 
punch— these were the standards by which 
Vitagraph was to select future stories. 
Twenty-Eighth Birthday. 

Vitagraph celebrates its twenty-eighth 
anniversary in February. In the "time in- 
tervening it has released more than 15,000 
motion pictures. Twenty-seven years of 
honorable service to the exhibitors lie be- 
hind it and it faces its coming years with 
but one aim — to continue to give clean, 
wholesome .healthful pictures to the pub- 
lic which has so long favored it with its 
patronage. 



WARNERS CHANGE TITLE 

With the completion of the script of 
"The Eleventh Virgin" by Hope Loring 
and Louis Lighton, Warner Bros, an- 
nounce that the title has been changed 
to "The Easiest Road," and it is 
soon to go into production at the Holly- 
wood studio under its new name. 



"Adventure," one of the last stories 
from the pen of the late Jack London, 
is being produced at the Paramount 
u est Coast studio by Victor Fleming, 
featuring Tom Moore. Pauline Starke and 
Wallace Beery. 



Critics Boost "So Big" "What Do They Want?" 

In Preview Showings Melodrama — Stromberg 

Los Angeles, Jan. 10.— Hunt Stromberg 
ias a very decided opinion on the big 



■ k, Jan. 12.— Already the re- 
port on ] i National's starring vehicle 
for Colleen Moore, "So Big." from Edna 
i 1, which are pouring in on 
National, indicate that this is go- 
ing ' be one of the finest productions 
of the year, and the star's interpretation 
of Selina Peake, from young womanhood 
to old age. a startlingly real characteriza- 
tion which places her among the big 
screen personalities of the day. 

li and Spyros Skouras, the St. 
Louis exhibitors, joined the celebrants of 
- ! — M fine characterization in the 

following telegram to Mr. Rowland: 

"We just reviewed 'So Big.' We never 
realized that Colleen Moore could give 
su ch a real and human portrayal of 
Selina, which will serve as a stepping 
stone to become one of the world's great- 
est motion picture actresses. May you 
have many successes as big as 'So Big.'" 

H. T. Nolan, manager of First Nation- 
al's ^ Mountain District, gave a showing 
of "So Big" in Denver for exhibitors 
and newspaper reviewers and reported 
on the screening by wire as follows: 

"Colleen heap big star. Got every- 
thing." 



Four Suspects Held 

In Newman Holdup 

City police have under arrest 
four men whom they believe participated 
m the recent $15,000 hold-up of the New- 
m; n theatre. They are Tony Guletta, 
Manual Toyer, Charles School and Wil- 
liam Johnson. All are youths. Guletta 
was found in possession of the revolver 
n from a detective, who was serving 
bodyguard for Gus Eyssel, treasurer 
of the theatre, when the hold up occurred 
at the door of the bank to which the 
money was being transferred. 



THEATRE NEWS 

J. A. Harrison has been appointed man- 
of the Roval Theatre at Nowata 
Okla. 

* * * 

Callahan and Ray have purchased the 
Empire Theatre, Eureka Springs, Ark. 

* * * 

The Picher Theatre at Picher, Okla.. 
recently opened its doors to a capac- 
ity business. The new house seats about 
1,200 people. 

* * * 

Earl Settle has recently been appointed 
manager of the Capitol Theatre, Okla- 
homa City. Okla., succeeding A. C. 
Brown, resigned. 

* * * 

The Majestic Theatre, Ada, Okla., has 
again reopened its doors after having 
ii i closed several months. The new 
management reports good business. 
* * 
The Oklahoma Theatre, Bartlesville, 
Okla., has recently been remodelled into 
a first class motion picture theatre. New 
equipment has been installed. 

* * * 

The W. Trout Theatre Supply, form- 
erly of Enid, Okla., have moved their 
theatre supply house to Amarillo, Texas. 



question of "What does the public want?' 

In an interview on this vital question 
Stromberg said he would rather be 
"crowned king of melodrama" than be 
haded as the producer of the screen's 
most artistic triumphs. 

Too Much Art? 

''I disagree with the contention of the 
film high-brow that what the screen 
needs most is art for purely art's sake," 
says Stromberg. "1 believe that the ma- 
jority of us never completely lose the 
youthful love of thrill and excitement. 
By one of the strange complexes of hu- 
man nature we actually feel pUeased 
when we see our screen heroine in dan- 
ger because subconsciously we realize 
that everything will eventually be righted 
and we are thrilled in the anticipation of 
the rescue. 

A Nation of Action Lovers. 

"America is a nation of action. It ad- 
mires the fighting hero who is of neces- 
sity the leading character in so-called 
melodrama. 

"Melodramas entertain by a healthy- 
supply of thrills and everyone loves to 
be thrilled. Shakespeare evidently real- 
ized this for in nearly all of his plays 
there is a distinct note of melodrama 
and," asserts Stromlberg, "I am convinced 
that the safest undertaking in picture 
making is the production of the melo- 
drama." 



F. B. O. Launches New 
"Pacemaker" Series 



Hollywood, Jan. 12.— J. I. Schnitzer, 
vice-president of F. B. O.. announced that 
the title of the new F. B. O. series, now 
in course of preparation by the scenario 
forces in Hollywood, will be "The Pace- 
Makers." 

Alberta Vaughn and George O'Hara. 
who won their laurels in "Fighting 
Blood. "The Telephone Girl" and "The 
Go-Getters," will be co-starred in the 
new series, with Al Cooke, Kit Guard 
and Stanley Taylor, in support. 

"The Pace-Makers" are based on 
stories by H. C. Witwer, and will be di- 
rected by Wesley Ruggles. 

Shooting on the first chapter of the 
new series will commence this week. 



3 January Releases 
Announced By Warners 

Three releases are announced by War- 
ner Bros, for January, according to Al 
Kahn, president of Film Classics, dis- 
tributors. These include a stirring melo- 
drama, a Broadway drama of the "bright- 
lights, and a business drama with a hec- 
tic domestic background. 

They are "The Bridge of Sighs" by 
Charles K. Harris; "A Broadway Butter- 
fly" by Darryl Francis Zanuck, and "The 
Man Without a Conscience" from the 
novel by Max Kretzer, famous Austrian 
writer. 



"Dynamite Smith," the late Pathe fea- 
ture, is reported to have jarred loose a 
lot of business last week at the Pan here. 



Page Twelve 



INDEPENDENT NEWS 



January 24, 1925 



Critics Favor "Charley's 
Aunt," New P. D. C. Film 

Los Angeles. — The filming of the his- 
toric comedy classic, "Charley's Aunt," 
was completed at the Christie studio last 
week and the first print will be a sort 
of New Year's present to the Producers 
Distributing Corporation when it arrives 
in New York this week. 

Al. Christie credits his director, Scott 
Sidney, who filmed the production, with 
turning out "the funniest feature comedy 
ever made." This, according to Christie, 
is not an exaggerated statement when 
it is considered that "Charley's Aunt" is 
the most celebrated piece of stage farce 
material ever written, with a record of 
earning upward of three million dollars 
for its author. The play holds all records 
in the comedy line and is rivalled as a 
classic only by such plays as "Uncle 
Tom's Cabin" and "East Lynne" in the 
entire history of the stage. 

Nothing is definite as to the length in 
which "Charley's Aunt" will be released 
but it is likely that it will be between 
seven and eight reels when it reaches 
the screen. The release date is Feb- 
ruary 2. 

Monroe Lathrop, dean of Los Angeles 
dramatic critics, attended one of the 
cutting previews of the picture, and 
d in his columns in the Los Angeles 
Express a few days ago that "Charley's 
Aunt'' in its film form is what "the 
Rialto speaks of as a knockout." 

He s'ated: "The transition of 'Char- 
ley's Aunt,' the most famous of all farces, 
into a motion picture, is completed, and 
a million or more of movie fans are in 
for a new and violent rocking in the 
cradle of laughter. 

"It has been done so well that it will 
achieve three positive things on the pro- 
fessional side:' It will establish its lead- 
ing figure Syd. Chaplin as a star in his 
own right ; it will place Al. Christie in 
tlu- select circle of feature comedy pro- 
ducer s; and it will give the director, 
Scott Sidney, a reputation in the fore- 
most rank for creation in this field that 
has been too long withheld." 



Anna Q. Xilsson has ascended the bal- 
of the immortals — the balcony of 
"Juliet." 

Not in any film revival of Shakespeare, 
however. It is merely an incident in 
"One Way Street," and Ben Lyon, with 
whom sin- is being co-featured in this 
First National drama, is her Romeo. 



Fourth Langdon Series 
From Pathe February 1 

Pathe announces that starting with 
February 1st, 1925, the company will 
begin the release of the fourth series of 
two reel comedies produced by Mack 
Sennett, starring Harry Langdon, ac- 
cording to J. A. Epperson, Kansas City 
.Manager. 

The fourth series, which will comprise 
three pictures, will be released at four 
week intervals and will start with the 
recently completed picture "Boobs in the 
Woods". The first three series to date- 
witli this comedian have proved unusual 
box office attractions. 

Mr. Elmer Pearson, Vice President and 
General Manager of the Pathe Ex- 
changes, Inc., now on the Coast super- 
vising the coming year's production pro- 
gram for Pathe is more than enthu- 
siastic over the outlook for this com- 
parative newcomer to the field of screen 
comedy, Epperson states. 



"Rose of the World" 

First Warner In '25 



Hollywood. Jan. 13. — An announcement 
from the office of H. M. Warner at the 
Hollywood studio of Warner Bros, states 
that "Rose of the World" by Kathleen 
Norris has been decided upon as the first 
story to be made in next year's program, 
and that production of this story will be 
under way soon. Beaumont will direct. 

No formal announcement of next sea- 
m Mi's complete program has been forth- 
coming, but following a conference of all 
the Warners at the New York office next 
week, it is understood that prdduction 
plans and other matters of interest to ex- 
hibitors will be made public. 



Mr. Hay's "Front!" 

Flowers and applause, weighty words 
and richly embossed resolutions are one 
tiling, but someone, preferably Mr. Will 
Hays, should roll up his sleeves and get 
to work in Missouri, one film boy gloom- 
ily remarked when he heard what the 
voice of Springfield was saying. 



"North of 36" Wins 

This, from Stanley Chambers of the 
Miller Circuit, Wichita, puts in a word 
for Paramount's ''North of 36," which 
played a run there last week. 

"Business was so good it crippled every 
other house in the city." 



F. B. O. Title Contest 

Draws Big Interest 

New York, Jan. 13. — The contest con- 
ducted by Associated Arts Corporation 
and Film Booking Offices, offering $3,- 
UOU.OO in cash prizes for a new title for 
for the Associated Arts Corporation 
(Goebel & Erb unit) production "On the 
Stroke of Three," is meeting with en- 
thusiastic and widespread response 
throughout the United States, according 
to Nat G. Rothstein. director of Pub- 
licity. Advertising and Exploitation for 
F. B. O, who is handling all the details. 

Thousands of suggestions for titles 
have already been received at the Home 
Office of F. B. O. at 723 Seventh avenue, 
New York, and exhibitors throughout the 
United States have sent word that their 
supply of synopses, whicli were supplied 
by Film Booking Offices, have already 
been exhausted. An additional issue of 
synopses, giving details of the contest 
and a brief resume of the story, is be- 
ing sent out to all theatre owners 
throughout the countrv. 



HE "PUT *EM UP," BUT 
BATTED CASH TO SAFETY 

"Rube" Finkelstein and Sig Cohen, 
Kansas City showmen, have now ex- 
perienced the discomfort of the S. R. 
O. sign, although this time the lobby 
scene was different. 

Both were depositing week end re- 
ceipts of the Apollo and Isis Theatres 
Monday when stick-up men looted the 
Community State Bank of $20,000. But 
both had long experienced the "kicks" 
of the silver screen thriller, and en- 
acted their parts as "extras" in true 
Tom Mix style. 

Cohen had just deposited Saturday's 
receipts of the Isis with the teller 
when the looters entered and com- 
manded him to "put 'em up." But, in 
"putting 'em up," Cohen managed to 
whisk Sunday's receipts out of his 
pocket and through the window to the 
teller. In their haste, Cohen's satchel 
was about all the bandits failed to 
scoop up. 

And as they left the bank after the 
big scene, Finkelstein remarked to 
Cohen, 'Here Sig, hold my wallet until 
we get back to the box-office," just 
to add that bit of comedy which every 
melodrama must have. 




Scenes from "Dynamite Smith," the late Thos. H. Ince Special, starring Charles Ray; a Pathe release. 



• • 



INDEPENDENT NEWS 






VOL. 



KANSAS CITY, MO., JANUARY 24, 1925 



NUMBER 7 



CHADWICK NAMED I. M 
P. P. D. A. HEAD. 

I. E. Chadwick, president 
of Chadwick Pictures Cor- 
poration, has been re-elected 
president of the I. M. P. P. 
D .A. for another year. 

Other officers elected were : 
Oscar Price, first vice-presi- 
dent; Joe Brandt, second 
vice-president; W. E. Shal- 
lenberger, treasurer, and C. 
Hoy, business executive. 

At the next meeting .which 
will be held in a few days. 
President Chadwick will name 
the executive committee, 
which will start work im- 
mediately on the selection of 
a national leader for the In- 
dependents. 

The re-election of Mr. 
Chadwick comes in recogni- 
tion of his faithful services in 
behalf of the Independents. 
He has been tireless in his 
work and every move he has 
suggested has been construc- 
tive and has greatly aided 
the Independent cause. 

The members showed great 
enthusiasm concerning the 
season of 1924 and without 
exception, they look forward 
to a record-breaking vear in 
1925. 




WEISS PLANNING 
BIG PRODUCTIONS 



WESTERN COMPANY 
OUTLINES PROGRAM 

With a program of one re- 
lease every week, Lee Balsly, 
Western Pictures Co., man- 
ager, announced this week 
plans of his company specials. 

''We are pledging ourselves 
to efficiency and method in 
the handling of all accounts 
and every detail is to be sys- 
temized," Balsly declared. He 
stated that his company al- 
ready had every picture of 
their entire year's output un- 



When you think of 



WESTERNS 



think of 



ENTERPRISE 



t 



Yakima Canutt, 
World's Champ- 
ion Cowboy, is the 
Feature of 
'Branded a Band- 
it," now booking 
from Standard 
Films. 



der contract and that each 
would be released on exactly 
the announced date. 

"Fifty per cent of the draw- 
ing power of a western is its 
lithographs. On the Western 
Picture Company's releases 
exhibitors will see the best 
looking, most attractive, most 
thrilling lithographs ever put 
out by any company. 

''The service in handling ac- 
counts will be in competent 
hands and will absolutely be 
par excellence," Balsly stated. 



Weiss Brothers' Artclass 
Pictures Corporation is plan- 
ning for an extensive pro- 
gram during 1925, according 
to an announcement by Louis 
Weiss, vice-president and 
general manager of that pro- 
gressive organization, no less 
than thirty-eight multiple reel 
features being included in 
their release schedule for the 
coming season, in addition to 
a number of short length se- 
ries and novelties of various 
kinds. 

Of this number, twenty- 
lour will be Western action 
stunt five-reel features, six 
will be society melodramas 
and ten will be specials of va- 
rious kinds, ranging from big. 
multiple reel, spectacular and 
historical productions to nov- 
elty comedy dramas and de- 
tective stories of standard 
five or six-reel length. 



Bill Warner, A. H. Blank 
manager, has been combing 
the territory the past two 
weeks. 



Coming! 



52 



Smashing Outdoor Features 

One Every Week 



T" HK entire output 
* will include 8 to 10 
well known western 
stars. They will be se- 
lected from the entire 
Independent produc- 
tions. 



"THE PICK OF THE MARKET" 
Write or Wire for Representative. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr Kansas City, Mo. 




Page Fourteen 



INDEPENDENT NEWS 



January 24, 1925 



NEW ENTERPRISE 
WESTERN RELEASES 

Bob Withers, Enterprise 
manager, announced this 
week his complete list of 
Western pictures for the 
coming season. They follow: 

Wanted By the Law— J. B. 
Warner. 

Getting Her Man — Ora 
Carew. 

Harbor 



-Al Fergu- 
Speed — Kenneth 
Cavalier — George 



Patrol 
son. 

Yankee.. 
McDonald 

Tango 
Larkin. 

Ridin West — Jack Perrin. 

Waterfront Wolves — Ora 
Carew. 

Trail of Hate — "Big Boy" 
Williams. 

Treasure Canyon — J. B. 
Warner. 

Driftwood- 
Apache 
Larkin. 

After a Millon- 
McDonald. 

Paying the Limit 
Carew. 

Blaze Away — "Big Boy" 
Williams. 

Westbound — J. B. Warner. 

Coyote Fangs — Jack Perrin. 

Slow As Lightning — Ken- 
neth McDonald. 

Able Minded Lady— H. B. 
Walthall. 

Three Days to Live — Ora 
Carew. 

The Freshie — "Big Boy" 
Williams. 



-Al Ferguson. 
Dancer — George 



-Kenneth 
Ora 



STANDARD RELEASES 
"BRANDED A BANDIT" 

Jack Langan, assistant man- 
ager of Standard Films, an- 
nounced the release this week 
of "Branded a Bandit," the 
first of a new group of 
Westerns starring Yakima 
Canutt, the late find of the 
silver screen. The producer 
is Arrow. 

Yakima Canutt. besides his 
other galaxy of stunt attain- 
ments, was for five years the 
world's champion cowboy and 
winner of the Roosevelt cup. 
He has won almost instant 
laurels with the critics. 

Standard is also releasing 
thirteen Arrow comedies star- 
ring Ben Wilson and thirteen 
starring Bobby Dunn. In the 
new group of laugh-provok- 
ers. Dunn and Wilson go the 
limit in their antics. 



SEND 

IN 

YOUR 

INDEPENDENT 

Box Office 

Reports 

Too! 



Save a Date Each Week 
for INDEPENDENT'S 



55 



Now Booking- 



"HIS LAST RACE" 



The Great Thrill- o- Drama 

With Pauline Starke, Noah Beery, Gladys Brock- 
well, Robert McKim, Tully Marshall, Alec B Francis, 
Rex (Snowy) Baker, Dick Sutherland, William Scott, 
Robert Kortman, Boomerang (the Wonder Horse). 

What a Cast! What a Cleanup for You! 

INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



It's a Knockout Serial! 




Now Booking— STANDARD FILMS 



113 W. 18th St. 
Kansas City, Mo. 



OCKOUT! 




A. H. Blank Film Enterprises 

WM. WARNER, Mgr. 
130 West 18th Street Kansas City, Mo. 



Page Sixteen 



THE REEL JOURNAL 



January 24, 1925 



SEN. WALKER MAY 
HEAD INDEPENDENTS 



New York. Jan. 10. — It is 
rumored here that the man 
selected to head the I. M. P. 
P. D. A. will be Senator 
James J. Walker. As yet, 
Senator Walker has not ac- 
cepted the position, but is 
studying the possibilities of 
the new work and, his final 



decision on the matter is ex- 
pected momentarily. 

Should Senator Walker ac- 
cept, our informant advises 
he will be elected president of 
the independent association. 
If this is true, I. E. Chadwick, 
who now holds the presi- 
dency, will step down from 
office. His resignation need 
not be considered as a demo- 
tion, for Chadwick is one of 



the ablest and strongest lead- 
ers of the I. M. P. P. D. A., 
and it is thought likely he 
will act in an advisory ca- 
pacity to the Senator. 

Should Walker accept the 
post efforts will be made at 
once to start work on re- 
gional groups, with the view 
to having chapters in many 
of the larger cities. It was 
said that Walker would be 



unable to start active partici- 
pation with the I. M. P. P. D. 
A. for at least thirty days 
should he accept the leader- 
ship when the special meet- 
ing of next Tuesday takes 
place at the association's of- 
fices. 1650 Broadway. The 
entire members]] ip of the I. 
M. P. P. D. A. is expected to 
attend this meeting. 




EXPLOITATION 

IDEAS ^sHINTS 



Edited by "BOB" GARY, Universal Exploiteer 



BIG CAMPAIGN IN K. C. 
FOR "BROKEN LAWS" 

One of the most extensive exploitation 
campaigns on record here was taking 
form this past week in connection with 
the personal appearance of Mrs. Wallace 
Reid with her picture, "Broken Laws," at 
the Newman Theatre. 

Mrs. Reid was met at the station by a 
large delegation and a series of social 
and civic events were arranged in her 
honor which were good for a constant 
break of publicity in the newspapers. The 
campaign was opened with a preview 
screening Thursday night in the Woman's 
City Club rooms at which Mrs. Henry 
Ess, president of the Missouri Federa- 
tion of Women's clubs, addressed the 
gathering. Talks were also made by 
Howard McCutcheon, head of the Law 
Enforcement League, and Mrs. John A. 
Prescott, president of the Woman's City 
Club. 

Mrs. Reid made an address from the 
pulpit of the All Souls Unitarian Church 
Sunday. Monday she was the guest of 
the Woman's City Club. Tuesday she sat 
on the bench as judge of the Nortli Side 
Court and Wednesday she spoke before 
the Chamber of Commerce. 

The Kansas City Safety Council was 
responsible for making tie-up signs in 
ten prominent spots in the city. An ex- 
tensive radio tie-up was effected and lib- 
eral use of advertising resulted in excep- 
tional business at the Newman, accord- 
ing to mid-week box-office reports. 

Iln- entire campaign was handled by 
Louis P. Kramer, publicity representative 
for the Thos. H. Ince Studios in con 
nection with Milton H. Feld of the New- 
man Theatre. "Broken Laws - ' is an !•'. 
B. O. picture. 



WRITE SONG SCORE FOR 
"THIEF IN PARADISE" 

In conjunction -with, tin- release of 
Samuel Goldwyn's "A Thief in Paradise" 
by First National Pictures, the Sam Fox 
Music Publishing Company will dis- 
tribute a song of the same title. 

The song was composed by Alfred Sol- 
man, composer of such previous hits as 
"There's a Quaker Down in Quakertown" 
and was written after Mr. Solman saw 
the picture and became inspired by its 
musical possibilities. 



And He's Only A B. M.? 

This is the way W. C. Wheeler, Vita- 
graph branch manager at San Francisco, 
introduced a new salesman in his terri- 
tory: 
"Dear Mr. Blank: 

"Santa Claus will make his personal 
appearance at the Blank Theatre, Blank, 
California, very shortlv, accompanied by 
CAPTAIN BLOOD. 'THE BELOVED 
BRUTE with A CLEAN HEART. 

"BETWEEN FRIENDS, "BAREE, 
SON OF KAZAN.' with Wolf, the war 
dog, is Curwood's masterpiece, and when 
Vitagraph's Santa Claus, in the person 
of David Barnholtz, THE HAPPY WAR- 
RIOR, makes his appearance, I know 
that you will help him avoid THE ALI- 
BI and THE ROAD THfAT LED 
HOME, because after you have signed 
on the dotted line and given your pub- 
lic the supreme in motion picture enter- 
tainment you will admit that Vitagraph 
has been your GARDEN OF CHARITY. 

'Assuring you that I will appreciate 
any courtesies extended MY MAN. who 
is breaking the PIONEER TRAILS, I 
am, 

"Cordialy yours, 

"VITAGRAPH. Inc.. 
"W. C. Wheeler, 
"Branch Manager.'' 



MATINEE STUNT GIVES 
FATHER THE BREAK 



wMkM 



A free admission to husbands and 
fathers accompanied by their wives at 
the afternoon showings of "The Signal 
Tower" (Universal-Jewel) was the mati- 
nee-building stunt arranged for the Pas- 
time Theatre, Goodland, Kas., by Charles 
W. Goodell, manager of the theatre, and 
Bob C. Gary, Universal exploiteer. 

The invitation to these performances, 
issued in a 4x8 newspaper ad, ran like 
this: 

FREE Shows 
at the 
PASTIME 
Next Monday, Tuesday 
and Wednesday 
At every Matinee Performance — For Hus 
bands and Fathers Accompanied 
By Their Wives. 
For once in his life Daddy or Hubby 
is to get the best of it ! In almost 
every clash between man and his better 
half, poor man has to be content with 
coming out second best. The PASTIME 
management has arranged to give him 
a little the best of it for once. Any 
husband attending the big Universal 
lewel photoplav— "THE SIGNAL TOW- 
ER" at the PASTIME THEATRE next 
Monday. Tuesday or Wednesday (during 
one of the matinee performances will, if 
accompanied by Ids wife, he admitted 
FREE-. 



Young America exploiting "The Spirit 
of the U. S. A.," F. B. O., for the Lyric 
Theatre, Perry, Ofela. 



A SCHOOL PARADE 
FOR "PETER PAN" 

A parade of all the school children of 
the city headed by the Lions Club. lead- 
ing civic organization, and the town's 
hand furnishing the needed inspiration 
was used to put over "Peter Pan" at 
O. W. McCutcheon's Malone Theatre. 
Sikeston, Mo., on Monday. January 12. 
The picture played to wonderful business 
both days — Monday and Tuesday, Jan- 
uary 13. 

George Gambrill. exploiteer for t lie St. 
Louis Paramount office, handled the de- 
tails of the turnout. He also arranged 
a Peter Pan drawing contest. Three 
bank accounts were the prizes for the 
best drawings. 

Gambrill put on a similar campaign 
for the showing of Peter Pan at Mc- 
Cutcheon's American Theatre, Charles- 
ton, Mo. 



January 24, 1925 



THE REEL JOURNAL 



Page Seventeen 



C 
















LOUIS 

FILM MARKET 




New Skouras House 

To Be Started Soon 



$4,500,000 Ambassador to Soar 250 Feet 
Above Pavement. 



Skouras Brothers have taken out a 
building permit for their $4,500,000 Am- 
bassador Theatre and office building to 
be erected at Seventh and Locust streets, 
St. Louis, Mo. Contracts will be let dur- 
ing the next few weeks. The permit, a 
special one, was approved by the Board 
of Public Service, and has been sent to 
the Board of Aldermen, for their O. K. 
This will be given. 

This unusual course — the regular per- 
mits are issued by the Building Commsi- 
sioner — was due to the height, 250 feet, 
as a city ordinance requires that all 
buildings exceeding 206 feet must occupy 
an entire city block. The Ambassador 
will front 164 feet on Seventh street by a 
depth of 127 feet on both Locust and 
St. Charles streets. This is half that 
block. 

Rapp & Rapp, Chicago, have prepared 
the plans for the structure. The theatre 
will occupy the space of seven stories 
and have seats for more than 4,000 per- 
sons. The upper fifteen floors will be 
devoted to offices, etc. The building 
will be the tallest in the city. 



Queens Manager Pays 
$212 Toll to Bandits 

Another St. Louis theatre man has 
been the victim for hold-up men, the 
fifth in less than four months time. 
Thomas Curley, manager of William 
Goldman's Queens Theatre, 4700 Maffitt 
avenue, was the latest victim. $212 was 
the loot. 

At 11 :30 p. m., January 7th, Curley 
was taking Walter Schaeper, 4739 Ash- 
land avenue, operator of the theatre, to 
his home, when an automobile contain- 
ing the three highwaymen forced Cur- 
ley's car to the curb. They demanded the 
cash. Curley sought to get off by hand- 
ing up but $25, but a threat against his 
life, backed up by a big revolver, forced 
him to hand over the other $187. The 
loss was covered by insurance. 

Other misfortunes of local theatre men 
were: September 8th, William Goldman, 
owner of Kings Theatre, kidnapped by 
two men who endeavored to have him 
open Kings safe. Routed by Patrolman 
O Gorman after capturing two night 
watchmen and a patrolman. 

November 10th, George Bowser, man- 
ager Down Town Lyric and Capitol 
theatres, kidnapped and $6,000 taken 
from Down Town Lyric safe 

December 28th— Spiros Cardas. assist- 
ant manager and treasurer of Grand 
iheatre, kidnapped and forced to open 
theatre. Loss $6,300. 



January 3rd — Benjamin Schwartz, man- 
ager Lowell Theatre, held up by lone 
bandit at Washington boulevard and 
Newstead avenue. Robbed of $101. 

In addition a few days before Christ- 
mas a bandit forced the cashier of Loew's 
State Theatre, Eighth and Washington 
avenue, to turn over $8. 



First run pictures with vaudeville pre- 
sentation is the new policy of the Co- 
lumbia Theatre, Sixth and St. Charles 
streets. St. Louis. The management 
tried dramatic stock but it failed to take 
with the down-town audiences. Tom 
M ix in 'The Deadwood Coach" was the 
picture to open the new policy. 



BRIGHT BITS 

and 

NEWSY NOTES 



Joe Desberger is showing pictures and 
vaudeville at his Washington Square 
Theatre, Quincy, HI. For a while the 
house operated on a picture policy alone. 



New Carbondale House. 

.Mrs. l. W. Rogers of Cairo, 111., plans 
to open a new theatre in Carbondale, 111. 
She has purchased the building formerly 
occupied by the Barth Theatre but more 
recently used for stores and will re- 
model it into a picture house. 



WESLEY BARRY TO ST. LOUIS. 

Wesley Barry will appear in person at 
the Delmonte Theatre, St. Louis, the 
week of January 31 in conjunction with 
liis latest feature, "Battling Bunyan." 
Three other big Associated Exhibitors 
features are scheduled to go into the 
Delmonte during January and February. 



Louis Sidney, assistant general man- 
ger of Lowe's Incorporated, was a visitor 
during the week. 



The Washington Theatre, Belleville, 
s again under the management of 
Gump. 



E. A. 



Roy Dickson, manager for Associated 
Exhibitors, spent a profitable week out 
in the territory. 



iKHllSISHgSgllMHlgllllll 



Exhibitors-- 



M 






g 






m 



SI 






PROGRESS 
WESTERN 
FEATURES 

YAKIMA 
CANUTT 

DICK 
HATTON 

ASHTON 
DEARHOLT 

BUDDY 
ROOSEVELT 

BUFFALO 
BILL, JR. 

BEN 

WILSON 



We want your 
HONEST CRITICISMS 

about our western productions. 

GOOD OR BAD 

let us know what you think 
of our pictures and stars— 

WE'LL PUBLISH THEM 

in our advertisements. As we 
want all exhibitors as well as 
ourselves to know which of our 
pictures are making you money 
and which are not. 

Send Us Your Report Now 

Progress fltrturrs (Enrp. 

(Specializing in Western Productions) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 

aiHHSllHSHlgHiiSHSI*^ 



Page Eighteen 



THE REEL JOURNAL 



January 24, 1925 




ENTERPRISE 

Flames of '49, Fairbanks— Old, out of 
date, and should have been junked sev- 
eral vears ago. — Strand, Sedalia, Mo. 
F. B. O. 

Millionaire Cowboy, Lefty Flynn— A 
real Western star in a picture that gave 
satisfaction.— F. A. Rabison, Whiteway 
Theatre, Leroy, Kas. 

Unknown Purple, H. B. Walthal— A 
real honest to goodness melodrama. — F. 
A. Robison, Whiteway, Leroy, Kas. 

Blow Your Own Horn, all star — A real 
comedy thriller and a real picture. — F. 
A. RObison, Whiteway, Leroy, Kas. 

North of Nevada, Fred Thompson- 
Thompson is a real western bet and_ Sil- 
ver King is wonderful. — F. A. Robison, 
Whiteway, Leroy, Kas. 

The Silent Stranger, Fred Thompson— 
This series of Westerns have obtained 
quite a following. The horse Silver King 
adds materially to the audience appeal, 
although the star is liked as well. — J. P. 
Whitney, Mayflower, Hillsboro, Kas. 
FIRST NATIONAL 

Voice From Minaret— tPleased 90%. 
Print and accessories, good. — A. S. Ra- 
bourn, Lyric, Almena, Kas. 

Gai, Oil and Water— Prints good. Pict- 
ure fair. — F. W. Rothrock, Campbell, 
Macksville, Kas. 

Fury — A good picture. First National 
sure has the pictures. Print and adver- 
tisement good. — C. C. Perry, Rex, Mays- 
ville, Mo. 

East Is West — A splendid picture and 
enjoyed by all. Print and advertising O. 
K. — J. A. Dunne. Doric, Elkhart, Kas. 

Trouble, Jackie Coogan — One of Coo- 
gan's best. Book it for your patrons ; it 
pleases all. — A. J. Blackwell. Best, Hen- 
rietta, Mo. 

Dulcy, Constance Talmadge — Opinion 
divided on this one. Some say the best 
ever. Others didn't care for it. It is 
better than the average, however. — R. D. 
Strickler, Wickiser, Craig, Mo. 

Galloping Fish, Sydney Chaplin — One 
of the cleverest comedies that I have 
played in a long time, plenty of ''guess 
what is next." — J. W. Evans, Royal, Ton- 
ganoxie, Kas. 

The Hottentot, Douglas MacLean — Mr. 
Exhibitor, this is a real picture. Pleased 
100%. Book it.— C. D. Kittel, [die Hour 
Theatre, Seymour, Mo. 

FOX. 

The Brass Bowl, Edmund Lowe — -This 
i, i he best I. owe picture I ever saw and 
the people liked il very much. I wish 
to say that it is a real picture for any 
one to buy. — Ira G. Wright, Princess, 
Gideon, Mo. 

The Wolf Man, John Gilbert — Good 
picture. Pleased 100%. Lots of fighting. 
Eagle Theatre, Edgwood, 111. 

METRO-GOLDWYN 

Don't Doubt Your Husband, Viola Dana 
— A clever little picture. Viola is getting 
to be a god hit with us.— R. D. Strick- 
ler, Wickiser. Craig, Mo. 



PARAMOUNT 

Top of New York, May McAvoy — A 
dandy little program picture. Worth the 
price. — A. R. Plummer, Legion Theatre, 
Sedgwick, Kas. 

A Sainted Devil, Rudolph Valentino — 
This one is nothing to rave about. — H 
E. Schlichter, Liggett, Madison, Kas. 
P. D. C. 

Second Fiddle, Glenn Hunter — Just a 
fair picture. — J. G. McKee, Electric, 
Bolivar, Mo. 

Reckless Romance, T. Roy Barnes — 
A good little feature comedy. It pleased. 
— H. E. Schlichter, Liggett, Madison, Kas. 

What Shall I Do, Dorothy MacKail, 
— Poor title, poor business and didn't 
seem to please. — Sam Minnich, Electric, 
Chillicothe, Mo. 

PATHE 

Women Who Give, Special — One fine 
picture. Pleased 100%.— A. J. Blackwell, 
Best, Henrietta, Mo. 

Safety Last, Harold Lloyd — A corking 
good comedy but film and reels very 
poor. — W. A. Doerschlag, Strand, Ran- 
som, Kas. 

Racing Luck, Monty Banks — This one 
is old but good. — R. E. Schlichter, Lig- 
gett, Madison, Kas. 

Dr. Jack, Harold Lloyd — Just a fair 
picture. Lloyd's poorest we have run. — 
J. ('.. McKee, Electric, Bolivar, Mo. 
UNIVERSAL 

Ride for Your Life, Hoot Gibson — Not 
Hoot's best by any means, but a fair 
production.— J. G. McKee, Electric, Boli- 
var, Mo. 

The Near Lady, Gladys Walton— A 
dandy comedy.- Almost as good as Lloyd. 
Condition of film good. — W. A. Doer- 
sdchlag, Strand, Ransom, Kas. 

The Tornado, House Peters— 'Business 
was off on this but those who saw it 
seemed to like it. — Sam Minnich, Electric, 
Chillicothe, Mo. 

Riders Up, Creighton Hale — One of tha 
best program pictures Universal ever 



made. It surely is good. — Sam Minnich, 
Electric, Chillicothe, Mo. 

Western Wallop, Jack Hoxie— Not 
much to tli is. — Sam Minnich, Electric, 
Chillicothe, Mo. 

UNITED ARTISTS 

The Mollycoddle, Douglas Fairbanks— 
This one is old but worth playing. Ex- 
ceptionally good for Saturday night busi- 
ness. Perfect print and excellent service 
out of Kansas City exchange. — R. D. 
Brawner, Jewell, Hooker, Okla. 
VITAGRAPH 

Code of the Wilderness, Bowers & Cal- 
houn— A western far above the average. 
Pleased 100%. Good print.— C. E. Terry.i 
Capitol, Oak Grove, Mo. 

Between Friends, Lou Tellegen— The 
best picture I have run in a long time. 
Fine acting. — A. R. Plummer, Legion 
Theatre, Sedgwick, Kas. 

Let Not Man Put Asunder, all star- 
Did not please anyone. Story could be 
told in a two reeler very easy. Good 
prints firom Vita-graph always. — C. E. 
Terry, Capitol, Oak Grove, Mo. 

The Beloved Brute, William Russell— 
A very good semi-western. — H. E. 
Schlichter, Liggett, Madison, Kas. 

WARNER BROS. 

Printers Devil, Wesley Barry & Harry 
Myers — Pleased all. Harry Myers did 
good work and kept the audience in an 
uproar all the way through the story. 
No use of saying anything of Barry, be- 
cause he is always on the job. Print 
fair. Business good. — Capitol Theatre, 
Grain Valley, Mo. 

The Narrow Street, Matt Moore, 
Dorothy Devore— One of the best come- 
dies ever made. It will make a lot of 
fans for Warner Bros.— Sam Minnich, 
Electric. Chillicothe, Mo. 

STATE RIGHTS __ 
Yesterday's Wife, Irene Rich— A fail- 
picture. Print good.— "Irish" Loughran. 
Lannae, Worden. 111. 

Barefoot Boy, John Bowers, Tully 
Marshall— Every one pleased with this 
one.— ''Irish" Loughran, Lannae, Worden, 
111. 

Mother Eternal, Vivian Martin— The 
best mother picture I ever saw. Book 
it and clean up.— Eagle Theatre, Eds- 
wood, 111. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL. 

19th <i Wyandotte Kansas City. Mo. 
My opinion on pictures recently played her- i- as follows. 



Title 

Star 

Remark; 



Producer. 



Title 



Producer. 



KemarKs 



[f Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre 
Exhibitor 



9,000 Vote; 21,000 at 
Home — Shows to Close 



Springfield Pol! Spurs Need of Con- 
structive Action. 



Five thousand and seventy-four for 
Sunday L losing of Theatres, etc.; 3,600 
against. That's the verdict rolled up. 
January 6th, by Springfield, Mo., as 21,'- 
326 other voters stayed at home. Too 
busy, too disinterested to care one way 
or the other. 

Result : Gloom with a capital G of the 
72-point variety hangs over Missouri 
filmdom. It's a bad omen coming as it 
does on the very eve of the convening 
of the Missouri General Assembly at 
Jefferson City. It furnishes lots of raw 



meat for the wolves that are constantly 
yelping on the trail of the industry. 
Legislation Feared. 
Censorship. State-wide Sunday clos- 
ing and similar measures are bound to 
boo up at the capital in the next few 
weeks. And that election at Spring- 
field is not going to help the cause any. 
There's too much psychology about the 
physical make-up of rural lawmakers and 
some city chaps, too. 

Alibis. There are a plenty. But they 
don't count. A real campaign was put 
on in favor of Sunday opening. The ex- 
hibitors did their part. The newspapers 
were in line. It's all right to talk about 
mized minority, yes, but when some 
71 per cent of the residents of a com- 
munity that have a right to express them- 
selves on the question don't care a rap 
what becomes of your interests it is high 



tune thai someone was doing some deep 
thinking on the subject is the verdict of 
tho ■ who have the best interest of the 
industry at heart. 



sas.Ciiy 




8">and Walnut ■ Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings 



"on time'' servSe 

££ 




Twe cents per 
word payable in 
advance. IV o ads 
accepted for less 
than 50c. 



THE CLEARING HOUSE 

fjPf I ^ Second Hand Equipment, Seats, Projectors, T\ T TX/n 

^r.J.I-3 Screens, Pianos, Organs. Theatres and Mis- rS IJ V ^ 

*■* eel Ian eons Articles. ^ 



Kates for other 
spaces furnished 
on request. 



IiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiB^ i minimi iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinil 



CLASSIFIED 

ADVERTISING 

Two Cents per Word PayaDle in Advance 
No Ads Accepted for Less Than 50c. 



Only picture show in county seat of 
1,500. lease, typewriter and popcorn inn- 
chine for sale, best buy in state, act 
ouick, will sell 370 opera chairs, ceilins 
anil wall fans, eood state and furnace. 
Von cant beat this buy. Cent Theatre. 
Grant < ity, Mo. Clt— 1— 4 



SELL 
or rental 
are risrht. We 
Our expert knowledge 
years 



THEATRES TO BUY AND 
We quickly consummate a sr" 
when price and terms 
know the market. 

of theatre values based on many 
of experience enables us to Judge the 
mice vour theatre will brins and the 



,EES fll 



Exploit 

Your 

Pictures 



We can make up and print 
any special herald or novelty 
which you require to exploit 
any picture released. Write 
us and get our prices. They 
are reasonable. 




THEATRICAL AND C0M- 
: MERCIAL PRINTERS : 
19th and Wyandotte Streets 
Kansas City - Missouri 



probable time it will take to dispose of 
it. For theatres of the better class there 
is always a Rood market. All Informa- 
tion is strictly confidential. Theatre 
Sales Co., 202 Main Street Theatre Bids., 
Kansas City, Mo. 

THEATRE MANAGER 

\ow employed, desires change, at lib- 
erty on two weeks* notice for reliable po- 
sition. Am married, ex-service man, *J!> 
year old and understand the show busi- 
ness from front to back door, including; 
picture machines. Can book and adver- 
tise pictures properly and take full 
charge of theatre. Can furnish reference 
and bond if desired. Salary reasonable. 
Address D. P. E., Box fi»7 Royalton. 
Illinois. lt-p — 1-24 

Picture show wanted in town of 2,000 
or better, no competition. N. K.., Care 
Keel Journal. lt-C — 1-2-1 

FOR SALE — 2 I'nl.i. Arc Controllers 
used two months. Two hundred and 
twenty-five dollars will take the two. 
W. H. Heffley. Duncannon, Pa. P-2-S-3t 

ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 

new. Crated ready to ship. Used less than 

year's time. Cost $3,750. First $1,350 buy; it, 

Address Star Theatre, Nevada, Mo. tf 

WANT MOVIES. 

Can deliver buyers, need all price theatres. 

Write full information. W. J. Miller (Exclu 

sive Theatre Broker) 321 Securities Bldg., Des 

unes, lnwa. 3t 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



\ 4 I DEVILLE — MUSICAL TABLOIDS 
I.IKL REVUES — BANDS — 

ORCHESTRAS 
furnished for 
Theatres — Picture Palaces — Clubs 
Societies — Shrines — Fetes 
Colleees — Etc. — Etc. 
by the 
AYKSTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 

201 Mainstreet Theatre Bldgr. 

.lolly Jones, Jr., Manager 



EVERYTHING FOR THE THEATRE BUT 

Carbons Rheostats 

Minusa Screens Opera Chairs 1V1 Projector 

Compensators Mazda Lamp Equipment 



M OTIOGRAP H 

1V1 Prnierlnrs " 



Chas. ML Stebbins 



PICTURE 
SUPPLY CO. 



1822 Wyandotte 
Kansas City, Mo. 









E^VC H 



ANY LENGTH UP TO 12 FEET 

l^ a ?ed irT^XJW WIDTH UPT0 3 FEET 

colors ~> H^CuT^^^iW NORMAN FEATHER 

Letters can tj^re away ^^ Suite Qne 

Gayety Theatre Bldg. 
KANSAS CITY, MO. 



5ENT ANYWHERE P.R C.O.D. 



** 



Making me 
Money" 



EMPIRE THEATRE 

STOCKDALE BROS. Props. 
6315 East Fifteenth St. 
KANSAS CITY, MO. 

January 10, 1925. 
Film Classics, Inc., 
Kansas City, Mo. 
Gentlemen: 

You can pass the word along to other 
exhibitors that Warner Bros. Classics 
of the Screen are making me money 
and pleasing my patrons. 

If I could say as much for all the 
groups of pictures I am playing I 
would be a happy man. 

Hoping the remainder of the group 
will continue as good as those I have 
played, I remain, 

(Signed) JOS. STOCKDALE, 

Manager. 



"Pleasing 
my patrons 




YOU CAN 

Assure yourself of at least twenty 
"Big Profit" engagements by book- 
ing the new 1924-25 series of 
Warner Bros. Classics of the 

Screen. 






OF KANSAS CITY l*c 



AL KAHN, General Manager 
M. A. KAHN, Manager 




115 WEST 17TH STREET 
KANSAS CITY, MO. 



VOL. IX No. 7 



JANUARY 31, 1925 



PRICE TEN CENTS 

400 

each 
Issue 





I 



( 

I 

1 



I 

I 



^ 



HOLD DATES 
IT'S COMING 



I 



D 



A Hq/ 



A Thrilling Drama of Gold Rush Days. It's 

From Pathe-NUF SAID. You'll Want it. 

Wait and See. 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 




I 



I 
I 



I 



1 



1 



1 



I 



PUBLISHED EVERY SATURDAY, MAINST REET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



Oh, Doctor! 

Read what the 
N. Y. Morning Telegraph said: 

"One of the best of the season! 
Should prove a money-getter." 

Oh, Doctor! 

See what The Film Daily exclaims: 

"One of the best in some time! Original 

and highly amusing . . . fine entertainment 

... a decided box-office bet!" 

Oh, Doctor! 

And the Ex- Tr. Review says this: 

"Will succeed anywhere it is shown! No doubt as 

to its money- making qualities .... teeming with 

laughs and thrills from start to finish!" 

Oh, Doctor! 

Have you heard that the M. P. Neivs said: 

"One of the humorous treats of the season! Never a dull moment! 
Suitable for any type of house . . . sure to be enjoyed everywhere!" 

Oh, Doctor! 

Don't miss this from the M. P. World : 

"Absolutely clean and wholesome with not a single moment that the whole 
family cannot enjoy! Should prove a winner!" 



Look who's the star 



Reginald Denny 

Oh, Doctor! Oh, Doctor! Oh, Doctor! 

Harry Leon Wilson It's a Harrv Pollard Production! Mary Astor is the 

wrote it! . ^^Wfttes^ .». beautiful nurse! 



One 
\\of the^Hctureson 



To he presented by MAjL 1 1 1 1°* 1 9*1 V l Nationally Advertised in 

SARL LAEMMLE ^^(| P^"* The Saturday Evening Posjj 



January 31, 1925 



THE REEL JOURNAL 



Page Three 



HUNT STRLOMBERG 

Presents 



The Great Expo- 
nent of the 
Eternal West 




. Also Booking 



The Anniversary Series 



"CHARLIE'S AUNT" 
With Syd Chaplin 

"HER MARKET VALUE" 

Agnes Ayres, Taylor Holmes, Hedda 

Hopper, Edward Earle. 

"THE GIRL OF GOLD" 
With Florence Vidor 

"ON THE THRESHOLD" 
Henry B. Walthall, Gladys Hulette 

"FRIENDLY ENEMIES" 
Joe — Weber & Fields — Lew 



"CRIMSON RUNNER" 
With Priscilla Dean 

"BEAUTY AND THE BAD MAN' 
Peter B. Kyne's Greatest Story 

"STOP FLIRTING" 
Al Christie Special 

"THE AWFUL TRUTH" 
With Agnes Ayres 

"CROSSED WORDS" 
A Hoffman Production 



THRILLING MELO- 
DRAMAS 

"The Night Hawk" 

"Lightning Rider" 

"Tiger Thompson" 

"Roaring Rails" 

"The Flaming Forties" 

"Soft Shoes" 

"Beyond the Border" 

"The Bad Lands" 

"The Dark Horse" 

"The Texas Trail" 



PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Page Four 



THE REEL JOURNAL 



January 31, 1925 




Publlnhed Every Saturday by 

REEL JOURNAL PUBLISHING CO. 

Mainsteet Theatre Bldg. 
KANSAS CITY, MO. 

BEN SHLYEN 
PablUher and Editor 

St. Loafs Correspondent 
DAVID F. BARRETT 

3748 Mer»mec Avenue 

Chance of advertising must reaeh this 
office not later than Tuesday of each 
ireek. otherwise same copy vrill be run. 

Clrrnlntlne in Missouri, Kansas, Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 



' What Shall We Do? ' 

This is not the title of a cur- 
rent film release, but rather the 
question that Kansas exhibitors are 
asking themselves since it has been 
learned that a bill will be presented 
at this session of the legislature 
seeking the abolishment of the, 
Kansas Board of Censors. 

Quite a perplexing problem it is, 
especially when, after years of try- 
ing to put through such a bill and 
constant opposition to picture cen- 
sorship in the state, the exhibitors 
suddenly look wisely into the fu- 
ture and think that a state board 
is not so bad as no state board 
might be. And they're right ! 

It is a problem — and a big one. 
We recall a recent convention at 
which this same problem was dis- 
cussed. A number voiced the 
opinion that if the state board were 
eliminated, such action might re- 
sult in self-appointed or even of- 
ficially appointed censors in the 
various communities. Which, can 
readily be seen, would be far worse 
than having only one board to 
contend with. However at thai 
time no friendly statesman had in- 
troduced a bill seeking the aboli- 
tion of the present board and the 
discussion was closed and forgotten 
about when the meeting was ad- 
journed. 

If a bill such as tin- one men- 
tioned above is to be passed, steps 
should be taken not to kill it. but 
to prevent, after its passage, the 
possibility of community censor- 
boards. Surely if tin- state has 
finally decided that censorship is a 
bad thing, it does not seem likely 
that community censors will crop 
up over the state. But, of course, 
that's the question and it's hard 
to predict an answer. 



One thing is certain — censorship 
is something we are all opposed 
to ; it is a costly and disagreeable 
thing to this business. And as we 
see it, the thing to do is to decide 
quickly and definitely what side to 
take and then fortify and champion 
it with every possible resource. It 
will take some quick and clever 
thinking and clever political ma- 
nipulating. 



Liberty Opens Week 

on Saturday Now 

Jack Stebbins, new manager of the 
Liberty Theatre here, announced this 
week a change in policy for his house 
which will open each week's bill on 
Saturday instead of Sunday. This marks 
a new departure in the policy of Kansas 
City motion picture houses, each having 
always started the week on Sunday. In 
St. Louis, the big picture palaces have 
opened their engagements on Saturday 
for some time, and report the innovation 
quite successful. 

Stebbins, who is a showman from away 
back, when interviewed seemed enthusi- 
astic over prospects at the Liberty. "We 
are not going to present other than the 
very best in pictures and entertainment," 
be said. He announced other physical 
improvements to the house, including new 
ilecorations and lighting effects. 

Stebbins was formerly manager of the 
Oakland Theatre at Oakland, Calif., and 
has guarded the box office of big thea- 
tres from Maine to California. 



Charles Sears Buys 

Boonville, Mo., Lyric 

Boonville, Mo., Jan. 17. — Charles Sears 
of Nevada has bought the Lyric The- 
atre here, it was announced today. Sears 
will operate the house under the same 
management that controls his other 
houses in Southern Missouri. 

The old Lyric Theatre here is one of 
the historic buildings of the state. It 
was built in 1857 by the Thespian So- 
ciety of Boonville and called Thespian 
Hall. During the Civil War the wom- 
en of this city barricaded themselves 
in the hall during the Battle of Boon- 
ville, which was fought a few miles 
east of this city. 

The house has been remodeled sev- 
eral times, but its distinctly Southern 
architecture and massive columns stand 
as a reminder of sterner days. 



J. T. Wilson, Bancroft 
Head, Robbed of $350 



Two young bandits held up I. T. Wil- 
son, owner of the St. Johns and Bancroft 
theatres, Kansas City, and robbed him of 
$.i50 cash week end receipts Monday 
morning as he left his apartment headed 
for a bank to deposit the money. 

Wilson was ordered to get in the back- 
seat of a waiting car as he left his apart- 
ment. The bandits then drove away, took 
his money, and after driving through 
numerous streets, gave Wilson back a 
quarter and let him out of the car. 



HN-E-W-S Q 
IGHLIGHT O 



A state censorship bill has been intro- 
duced in the Oklahoma legislature. The 
bill would provide for three censors to 
draw a salary of $2,100 a year and travel- 
ing expenses and a secretary to draw 
$1,500 salary. Penalties ranging from $25 
to $500 would be imposed for exhibition 
of uncensored films. Although the thea- 
tre interests are making a hard fight, il 
is believed the bill will become a law. 

* * * 

The U. S'. Census Bureau has an- 
nounced the total value of American films 
made in 1923 to be $86,418,170, an in- 
crease of 11.7 per cent over 1921. 

* * * 

With the dawning of the New Year, 
Douglas Fairbanks set the wheels of in- 
dustry in motion at the Pickford-Fair- 
banks studios by announcing that his next 
production will be "Don Q," built against 
a background of old Spain and serving 
as a sequel to "The Mark of Zorro," ac- 
claimed by many as the most popular 
picture ever filmed. 

* * * 

D. W. Griffith last week sold the studio 
property at Orienta Point, N. Y., to E. W. 
Hammons of Educational, the price be- 
ng i reported at $700,000. Mr. Griffith 
will make his next picture there and give 
possession June 1. 

* * * 

Adolph Zukor, president of Famous - 
Players-Lasky, declared in a radio talk 
that 1924 will be characterized for the 
greatest advances to date in the art of 
motion picture production. 

* * * 

William Randolph Hearst, Arthur Bris- 
bane and Florenz Ziegfeld are reported 
to have entered into a theatre project 
with the view to eventual nation-wide 
expansion. Present plans contemplate 
building two new legits in New York and 
one each in Boston, Philadelphia and Chi- 
cago. 

* * * 

Net profits of $232,598 no-par common 
stock of Famous-Players-Lasky in 1924 
resulted in a dividend of $20 a share, the 
largest since 1920, according to the Wall 
Street Journal. 

* * * 

Speculation is still rife concerning fu- 
ture movements of Cecil DeMille, former 
director general of Famous. Although 
persistent rumors have it that the big 
producer is to have a berth in the United 
Artists organization, no definite arrange- 
ment can be reported. 

* * * 

Motion picture interests in Gotham are 
severely alarmed over the prospect of 
radio competition following the broad- 
casting over several stations recently ol 
John McCormack and Lucrezia Bori, op- 
eratic stars. Thus far, no program for 
protection has been advanced. 

* * * 

Chicago exhibitors flatly refused to 
grant a wage increase asked by the Op- 
erators Union last week. At the present 
time, Chicago operators are said to enjoy 
the highest sca'e in the country. It is 
from $57 to $125 per week. 




Presented by 

Gothic Pictures 

Directed by 

Lloyd Ingraham 



in her greatest crook melodrama 

is coming' soon 
fnimjyi.O. 



Distributed by 

F. B. O. 

Snower Bldg., 
Kansas City, Mo. 

127 So. Hudson, 
Okla. City, Okla 

3312 Olive St., 
St. Louis, Mo. 

106 So. Cross St., 
Little Rock, Ark. 



Produced at 

the F. B. O. 

Studios, 

Hollywood, 

Calif. 




Have You 

Played the 

First Two 

BRENT 

Pictures? 

"Dangerous 
Flirt" 

and 

"Silk 

Stocking 
Sal" * 



Two Box-Office win- 
ners already playing in 
hundreds of theatres. 



Page Six 



THE REEL JOURNAL 



January 31, 1925 



F. B. O. Changes New 

Release Schedule 

New York, Jan. 22.— F. B. O. has 
changed its January release schedule. 

"Midnight Molly", Evelyn Brent's 
third Gothic production for Film Book- 
ing Offices, now heads the list of new 
year releases. 

"Midnight Molly" is a story of the 
underworld, in which Miss Brent por- 
trays the role of a girl thief of valu- 
able paintings, whose contacts with peo- 
ple of honor and refinement bring 
about a complete metamorphosis in her 
character. The production is based on 
an original story by Frederick Kennedy 
Myton. Prominent in Miss Brent's sup- 
port are John Dillon. Bruce Gordon, 
Leon Barry and John Gough. Lloyd 
Ingraham, well known director of melo- 
dramas, wielded the megaphone. ''Mid- 
night Mollv" was released on January 
11th. 

"The Range Terror", starring Bob 
Custer, will be shown on January 25th. 
This is tlie third of the "Texas Ranger" 
series. 

Among the six short subjects re- 
leased in January are two chapters of 
''The Go-Getters", co-starring Alberta 
Vaughn and George O'Hara. These 
are No. 9 and 10 of the series, "Play- 
ing with Fire" on January 4th and 
"The Sleeping Cutie" on January 18th. 

Four of the comedies taken over by 
F. B. O. from Standard Cinema Cor- 
poration, originally made for Selznick 
distribution, are also on the January 
schedule. These are: 

''Red Riding Hood", a Bray-Dinky 
Doodle cartoon, released on January 4th ; 
No. 7 of the Screen Almanacs, titled 
"Studio Secrets", January 10th ; "Hypno- 
tized", a two-reel comedy starring Jim- 
my Aubrey, January ISth; and "Some- 
where in Wrong", another two-reel 
comedy, starring Stan Laurel. This last 
named is scheduled for January 30th 
release. 



"The Clean Heart" 

Wins Press Favors 



New York, Jan. 20. — Unanimous praise 
was accorded by the newspapers, and a 
packed house at every performance 
greeted Vitagraph's ''The Clean Heart" 
or "The Cruelties of Life," the J. Stuart 
Blackton production, during its run, just 
closed, at the Karlton Theatre, Philadel- 
phia. 

Said the Philadelphia Public Ledger : 
"Much of the Hutchinsonian flavor is to 
be found throughout the film. Colorful 
scenery is blended with perfection and 
realism. Marguerite de la Motte is an 
admirable character. Percy Marmont 
handles his part with .perfect ease — just 
as it should be, and Otis Harlan, as Pud- 
dlebox, is a suitable and amusing char- 
acter." 



Warners Buy "Hell 

Bent For Heaven" 



N'ew York, Jan. 21. — Warner Bros, 
made another important buy this week, 
and what they regard as their biggest so 
far for next season, when they con- 
cluded negotiations pending for some 
time and purchased "Hell Bent for 
Heaven," the Pulitizer Prize Play that 
had a long run on Broadway in two 
houses and later met with considerable 
success on the road. 

This play was put on under the direc- 
tion of Marc Klaw, and staged by Augus- 
tine Duncan, who also played the lead- 
ing role. 



Newman on Radio 

To Boost Program 



Showmen Favor New 

Music Tax Contract 

Reports from exhibitors on the contract 
with music tax interests are pouring into 
the M. P. T. O. Kansas and Missouri 
office. Thus far virtually all theatre 
owners favor the contract and have 
agreed to pay the license fee stipulated 
in the contract. Final decision of tin- ex- 
hib tor organization on the contract is 
expected soon. 



Midnight radio programs are proving 
a popular feature at Frank L. Newman's 
Newman Theatre. Tuesday night per- 
formers from virtually every legitimate 
theatre in the # city stood before the 
microphone, while more than 1.000 pa- 
trons at the Newman took advantage 
of tlie special privilege to remain for 
the added attraction. The show is 
broadcast from the Newman stage each 
week by WDAF, the Kansas City Star, 
which co-operates with the Newman by 
giving liberal space in tlie news columns. 




"What's happened, Jane? Broken your 
pretty ball?" Jane Wray is one of the 
adorable children in F. B. O.'s "Broken 
Laws," the Mrs. Wallace Reid special, 
which is breaking many box-office 
records all over the country. 



Special Casts in 2 

Warner Pictures 



"The Man Without a Conscience" by 
the European playwright, Max Kretzer, 
directed by James Flood, has been fin- 
ished at the Warner Bros. Hollywood 
studio Al Kahn, of Film Classics, has an- 
nounced. It features Willard Louis and 
Irene Rich. Supporting them are Helen 
Dunbar, June Marlowe, John Patrick, 
Robert Agnew, William Orlamond, Kate 
Price, Charles McHugh, and Sally Long. 



Among the out of town visitors the 
past week were: Sam Blair, Majestic. 
Belleville; Oscar Reincke, Orpheum, St. 
Joseph; Willard Frazier, Paola ; C. E. 
Montrey, Park, St. Joseph; Frank Long, 
Olive, St. Joseph; R. B. Thompson. Audi- 
torium, Excelsior Springs ; C P. Rogers, 
Whiteway, Concordia; F. G. Weary, Far- 
ris, Richmond; S. C. Andrews, Gem, 
Olathe. 




A photographic view of the first annual luncheon sponsored by the Kansas City Film Board of Trade for the 
salesmen. The gathering, as was previously reported, was highly successful. 



filr 




••in increased attendance and 
receipts for Exhibitors, 

and in tremendous popularity 
with millions of fans— 



The only series 
on the market without 
competition- - 

The acknowledged Box 
Office Gems of Filmdom 



12 weeks of capacity for yc 

Procurable only through 

Film Booking Offices 

Snowcr Bldg., Kansas City, Mo. 3312 Olive St., St. Louis. Mo. 

127 So. Hudson St., Okla. City, Okla 10« So. Cross St., Little Rock, / 



Page Eight 

Pathe Releases for 

February 1 Named 



THE REEL JOURNAL 



January 31, 1925 



Thrills and comedy are the main fea- 
tures of the Pathe program of releases 
for the week of February 1st. 

The comedy is represented by two 
subjects. One of them is a two-reel 
Mack Sennett comedy, featuring Harry 
Langdon, under the title of "Boobs in 
the Wood", and the other is a Hal 
Roach single reel comedy entitled 
"Fighting Fluid" with Charley Chase in 
the featured role. For thrills and 
pathos the Pathe program for the week 
offers the seventh chapter of the 
George B. Seitz serial, "Galloping 
Hoofs", in which Allene Ray and John- 
nie Walker are co-featured. 



Universal Announces 
New "Brand" Names 



New York, Jan. 19. — Several new 
"brand" names for certain classes of 
film released by Universal Exchanges 
will be instituted this spring, it was an- 
nounced this week by the Universal 
Pictures Corporation. 

Beginning with the release of the 
William Desmond picture, "The Burn- 
ing Trail", May 17th, western features 
starring Desmond or Jack Hoxie will 
be called "Blue Streak Westerns". The 
first Hoxie picture will be "Ridin" 
Thunder", June 14th. 

Beginning with the release of March 
7th, all two-reel Western pictures will 
be known as "Mustang Pictures". They 
will be released one a week. 

Beginning with "Papa's Pet", the one- 
reel comedy to be released March 2nd, 
these comedies will be known as "Bull's 
Comedies". They also will be released 
one a week. 



JUNIOR ORPHEUM FOR RIALTO. 

Private interests have taken over the 
new Rialto Theatre (colored), 18th and 
Highland Streets, in this city, and will 
operate under a policy of junior Or- 
pheum and vaudeville in conjunction 
with moving pictures, it became known 
this week. Benoni "Happy" Franks 
will assume management of the house. 

The Rialto. costing $100,000, was com- 
pleted three months ago and is one of 
the best in the negro quarter. A five- 
piece negro orchestra is to be added. 



HEADQUARTERS 

For Exhibitors and Film Men 

«g8$/ HOTEL 
^' BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




:CHANGE 






EXCHANGE! 



EXCH 



^MovindAlond 
MovieRow* 



Jack Quinlan, manager of the Main- 
street Theatre, was all smiles this week. 
The reason— 9,300 people filed past the 
box office Sunday to see Priscilla Dean 
in a personal appearance with her pic- 
ture, ''A Cafe in Cairo," which opened 
its Kansas City premiere at the Main- 
street on that date. The week-day mati- 
nees also showed a big increase in ad- 
missions, according to Quinlan. The pic- 
ture is a Producers Distributing Corpora- 
tion release. 

* * * 

Bob Withers, Enterprise manager, was 
back to his old tricks this week — trail- 
blazing the territory. 

* * * 

The Universal office is getting all 
shined up for the spring races. Work- 
men were busy the past week installing 
individual offices for each of the numer- 
ous department heads at the big "U" ex- 
change. And it's mahogany wood, too. 

* * * 

"The Thief of Bagdad," United Artists' 
latest vehicle for Douglas Fairbanks, is 
to open an indefinite engagement at 
Frank Newman's Royal Theatre March 
1, Guy F. Navarre, exchange manager, 
announced this week. 

* * * 

Pathe cameramen were on hand to film 
scenes from the Kansas inaugural at 
Topeka recently. J. A. Epperson, Kan- 
sas City manager for Pathe, has an- 
nounced that these pictures may be ob- 
tained by territory showman at no added 
cost. 

* * * 

Pathe is reported to have sold the 
Newman Theatre the entire group of 
"Spat Family," "Our Gang" and Harry 
Langdon comedies last week. 

* * * 

Charles Knickerbocker, Kansas City 
manager for Producers Distributing Cor- 
poration, arranged a trade preview of 
"Charley's Aunt," the big Christie special 
starring Syd Chaplin, at the Mainstreet 
Theatre last Thursday night. Quite a 
number of city showmen viewed the spe- 
cial. The release date is scheduled for 
the latter part of February. 

* * * 

Pathe has received prints of the re- 
issue of Harold Lloyd's "Now or Never," 
J. A. Epperson, manager, has announced. 
The special was re-issued to meet popular 
demand, he said. Mildred Davis (Mrs. 
Harold Lloyd), has the opposite role. The 
Pathe Company is now ready to set in 
dates on the picture. 

* * * 

President R. R. Biechele of the M. P. 

T. O. Kansas and Missouri is busily en- 
gaged in Topeka, Kas., the state capitol, 
this week, keeping a watchful eye on 
legislative matters. With him are R. G. 
Liggett, former president, and several 
other exhibitor officials. 

* * * 

C. E. Cook, business manager of the 
M. P. T. O. Kansas and Missouri, at 
last has started in full force on the mem- 



bership campaign, which has been delay- 
ed several weeks. Mr. Cook left Wed- 
nesday for St. Joseph, Mo., where he 
will remain about a week. He then will 
return to Kansas City for a day or so 
before returning to the territory. The 
campaign will last about three months. 



Warners Plan Big Campaign. 

New York, Jan. 20.— Warner Bros, an- 
nounce that they are to make a special 
production of "Why Girls Go Back 
Home," and will put a big advertising 
and exploitation campaign behind it be- 
fore it reaches the exhibitor. 



HARRY POLLARD BACK TO "U". 

New York, Jan. 20. — Universal has 
just signed a long term contract with 
Harry Pollard, well known director of 
high class screen comedy-dramas, it was 
announced this week at the home office 
of the Universal Pictures Corporation, 
730 Fifth Avenue. Pollard has been 
with Universal several years. The new 
contract, just authenticated at the coast, 
assures at least two years more of 
Harry Pollard production on the Uni- 
versal program. 

The contract, as explained by Mr. 
Carl Laemmle, president of Universal, 
arranges for six new Harry Pollard 
productions. These pictures will be ot 
Jewel quality and will be released about 
three a year, forming an important sec- 
tion of Universal's output. 



E. S. Nesbitt Deserts 

Movies for Radio 



Earle S. Nesbitt, former publicity 
representative of the Liberty Theatre, 
Kansas City, Mo., and the Universal Film 
Company, and for nearly ten years an 
exhibitor at Tarkio, Mo., has deserted 
moving pictures for radio. Nesbitt is 
now development manager of Radiocast- 
ing Station WHB, operated by the 
Sweeney Automotive School. 

Nesbitt is a strong believer in radio 
and in moving pictures, too. And he has 
therefore added a distinctive theatrical 
program to the regular ladies hour pro- 
gram broadcasted over WHB every Mon- 
day afternoon. Nesbitt feels that radio 
can be made a very helpful rather than 
competitive force to moving pictures and 
to theatres generally, and is endeavoring 
to prove this through his theatrical radio 
program. 

Nesbitt's program is selected from the 
current Kansas City theatre attractions 
and consists of the following: Excerpts 
from stage production (selected from cur- 
rent attractions) ; reviews of current pre- 
sentations (local critics') ; operatic selec- 
tions and pipe organ (Morrill Moore on 
Mighty Wurlitzer at Linwood Theatre) : 
Red Hot News from Movie land (direct 
from studios). 



January 31, 1925 



THE REEL JOURNAL 



Page Nine 



Kansas Showmen In Quandary 

Over the Censorship Problem 



"To Have or Not to Have" Is 
Enigma Confronting Exhibitors. 



Kansas exhibitors are in the midst of 
one of the strangest fights over censor- 
ship that perhaps ever occurred in the 
Middle West. Led by Senator James 
W. Finley a hot battle is on in the 
Kansas legislature to abolish the censor- 
ship board. But the strange part of it 
is Kansas theatre owners are at a loss 
to know just whether they want the 
censorship board abolished or not. And 
there is good reason for their doubt. 

Questionnaire Likely? 

It is possible that M. P. T. O. Kansas 
and Missouri headquarters may, in an 
emergency, issue a hurried dispatch of 
questionnaires to obtain a concensus of 
opinion among exhibitors. The status of 
the situation is this : On several occasions 
many Kansas towns have been threatened 
with self-appointed blue nosed censors, 
members of various local organizations, 
who sought to impose an additional 
censorship to that provided by the reg- 
ular state board at Kansas City. These 
movements quickly were quashed by the 
attorney-general, but in many towns the 
"spirit" still is alive. Should official 
censorship be abolished, would Kansas 
become over-ridden with an avalanche of 
unofficial censors? That is the big ques- 
tion theatre owners are asking. As a 
rule the exhibitor organization and the 
state censor board have worked in co- 



operation and exhibitors are a bit dubious 
about a "leap into the dark." 

City Review Possible? 

If state censorship were abolished 
would individual city censorship still be 
legal? That is another question, the 
solution of which is being sought. The 
censorship fight was not started by the 
exhibitors, but, according to the views 
of influential politicians, the censor board 
appears doomed. Senator Finley is the 
chairman of the senate investigation com- 
mittee appointed to probe the manage- 
ment of all state appointive boards. An 
excerpt of his committee's report reads. 

''We recommend that the Board of Re- 
view, popularly known as the state cen- 
sorship board, whose duty it is to pass 
on all films admitted to the state of Kan- 
sas for exhibition, be abolished. Your 
committee feels that this board is a com- 
parative useless one." 

One check on exhibitors, however, was 
contained in the recommendation. The 
committee would make the exhibition of 
any picture which is degrading or im- 
moral in character punishable as a mis- 
demeanor. 



MacLean's "Never Say 
Die" in High Rank 

Dan L. Martin, Kansas City manager 
for Associated Exhibitors, believes 
Douglas MacLean, in his first year as 
an independent producer, has already 
demonstrated his ability in the rank 



K. C. Woman May Be 

Next Kansas Censor 

Mrs. W. H. Haskell, prominent Kansas 
City club woman, is slated to replace 
Miss Gertrude Sawtell as chairman of 
the Kansas censor board, providing that 
board still exists after the present meet- 
ing of the state legislature, it is said Miss 
Sawtell was appointed by Ex-Governor 
Jonathan M. Davis. Mrs. Haskell has 
the endorsement of the Kansas City Club, 
according to Senator James F. Getty of 
Kansas. 

of foremost comedians and cites the 
following comment on "Never Say Die" 
from the Motion Picture News Check- 
up, in which the MacLean picture was 
rated fifteenth in the fifty-two best pic- 
tures of the year: 

"Few players have delivered a more 
consistent output of product of a type 
proved successful, during the past year, 
than Douglas MacLean, and among his 
vehicles for that period this picture 
stands out as a gem of sparkling com- 
edy. The medical examination, which 
plays an important part in the story, 
stands as a superlatively fine bit of 
comedy business. The examination goes 
completely wrong, and at the end the 
doctors pronounce his lease of life to 
be extremely uncertain. To oblige a 
friend, he marries the friend's fiancee, 
so that she may receive the money — 
and then he recovers his health. Upon 
this situation is built a chain of inci- 
dents in which the hilarity steadily in- 
creases, with ironic subtlety intermin- 
gled with broad strokes of comic by- 
play. 



Compare! 



Compare the actual performance of 

Pathe News 

with the claims and the performance of any other. 

Compare the quality of every number with the quality of any 
other. 

Remember the numbers of times when you've had it in the 
Pathe News ay j i n d weeks before it was in any other. In one 
instance a "scoop" was claimed by another news reels*'* months 
after it Was shown in the Pathe News! 

Performance is the only thing that counts; performance day 
after day, week after week, month after month. 
Compare! That's all! 



Page Ten 



INDEPENDENT NEWS 



January 31, 1925 




EXPLOITATION 

IDEAS ^2 HINTS 



Edited by "BOB" GARY, Universal Exploiteer 



A NEW LOBBY SIGN 

Pathe's Exploitation Department once 
again scores witb tbe creating of a 
novel sign to be placed in the lobbies 
of theatres showing Pathe product. 

These signs are of beautiful three- 
color metal design and bear the inscrip- 
tion "Pathe Picture Today". They will 
he distributed free of charge. Large 
allotments have already been shipped 
to the Pathe branch offices, to cover 
the tremendous demand already 
made for them. 



being 



THEY USED SPOTLIGHTS TO 
SEE "THROUGH THE DARK" 

Four baby spot lights on canopies over 
the busiest sidewalks of Evansville, Ind., 
reading "You Can See 'Through the 
Dark' at the American Theatre next 
Wednesday, Thursday and Friday" re- 
cently exploited the showing of ''Through 
the Dark" with excellent effect. Charles 
Glickauf, Metro-Goldwyn exploiteer, ar- 
ranged for this display. 

Four oil paintings exploiting the show- 
ing were placed on exhibit in prominent 
locations and one thousand heralds were 
distributed. Fifty window cards and one 
hundred one-sheets, together with vari- 
ous other posters and hangers were used 
to exploit the run also. Slides and 
trailers announced it, and a special lobby 
display helped materially to increase at- 
tendance. 



"PETER PAN" TRIUMPHED 
IN SPITE OF WEATHER 

Although the mercury for the entire 
week hovered around the 10 below mark, 
a superior picture and superior exploita- 
tion pulled "Peter Pan" into the column 
of distinct winners at its recent engage- 
ment at the Newman Theatre here. The 
total attendance for the week was in ex- 
cess of 45.000, according to the result of 
a prize contest of Berkson Bros, apparel 
store for the nearest guess to total ad- 
missions. The winning guess was 45,- 
062. 

While Paramount officials are modest 
ill claiming credit for the publicity ac- 
corded the big special, to somebody goes 
the distinction of planting what was prob- 
ably the biggest exploitation campaign 
ever attempted in Kansas City. 

Figured at tbe regular advertising rate 
the exploiteers obtained thousands of dol- 
lars of free space in the Kansas City Star 
besides countless tie-ups. Perhaps the 
biggest punch of the entire campaign 
should go to the tie-up with the Star it- 
self in placing the picture with the big 
newspaper for a "Christmas party" show- 
ing to all of the children in the city. On 
the one day of this presentation more 
than 40,000 kiddies filed through the turn- 
stiles of Convention Hall to see the de- 
lightful fantasy. _ No doubt 40.000 child-' 
ish tongues wagging about the picture ac- 
counted for considerable interest in Kan- 



sas City homes the following week dur- 
ing the premiere at the Newman. 

Betty Broivson made personal appear- 
ances in a number of the city schools the 
week previous which was good for liberal 
newspaper space. In addition, nearly 
every big down-town department store 
was "made" for window space. 



PRISCILLA DEAN WINS 
KANSAS CITY CROWDS 

Priscilla Dean's personal appearance at 
the Mainstreet Theatre with her Hunt 
Stromberg Production, "A Cafe in 
Cairo," not only proved a tremendous 
drawing card but proved to be a per- 
sonal triumph for the star as well. 

Miss Dean's appearance consisted of an 
elaborately reproduced scene from the 
picture enacted on the stage, and it prov- 
ed to be a vast improvement over the 
usual ''how glad I am to be here" speech 
of which so many personal appearances 
consist. The Kansas City critics hailed 
the presentation as a 'big time" offering 
in every way and well they might, for a 
company of players and an elaborate 
scenic setting accompanied the star from 
Hollywood. 

Meets Club Folk. 

When the star left Kansas City for 
Milwaukee .where she is to appear at 
the Alhambra Theatre, she left behind 
her a host of friends and a vast amount 
of new good will for the film industry. 
During her 'stay she was a guest of honor 
at tbe Woman's City Club, the Round 
Table Club — an organization composed of 
the presidents of the various women's 
clubs — and at a special dinner gvien in 
her honor at tbe Kansas City Club. She 



also visited the Mercy Hospital, where 
she distributed sweaters to the kiddies, 
and crossed over to the Kansas side 
where she adressed the Kansas State 
Board of Censors. 

The Kansas City papers were unusually 
generous in the matter of publicity and 
both the Star and the Post carried spe- 
cial interviews with the star in addition 
to using special pictures of her. 

At a special pre-view showing of 
"Charely's Aunt," arranged for by Man- 
ager Charles Knickerbocker of tbe local 
Producers Distributing Corporation ex- 
change. Miss Dean served as hostess and 
in this manner met a large number of the 
most prominent exhibitors in the Kansas 
City territory. 

Avoid Freak Stunts. 

All freak stunts were avoided in the 
publicity campaign, but the constructive 
publicity that was achieved brought for 
the Mainstreet a record week, Manage) 
Jack Quinlan reporting that Sunday's at- 
tendance broke tbe Sunday record for 
the house. 

Accompanying Priscilla Dean were her 
mother, formerly well known to the stage 
as Mary Peston, Roland Bottomley, prom- 
inent stage player who doubled for Rob- 
ert Ellis in the presentation, and Phil 
Gersdorf, director of publicity for Hunt 
Stromberg, who is managing the act. Dan 
Roche, popular Chicago exploitation man, 
is in advance. 



Harvey Day, Kinogram sales manager, 
left this week for St. Louis, following a 
visit at tbe Kansas City Educational of- 
fice. 




This is a view of the crowd that milled about the entrance of the Newman 
Theatre in the rush to see "Peter Pan." It is to be noted that the above photo shows 
the matinee crowd and not the night rush. 






INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO., JANUARY 31,1925 



NUMBER 8 



BANNER COMPLETES 
TWO SPECIALS 



New York, Jan. 20. — George 
H. Davis and Samuel J. Bris- 
lin, directing heads of Ban- 
ner Productions, Inc., an- 
nounced this week that studio 
work has been completed on 
their next two feature offer- 
ings, "Speed," produced by 
Ben Verscleiser on the Coast 
from Grace Sartwell Mason's 
Saturday Evening Post story. 
■and "Daughters Who Pay." 
Banner's Eastern production 
which has been in Yonkers, 
under the direction of George 
Terwilliger. 

"Speed" is a rural melo- 
drama with an ultra-modern 
setting. 

The production was di- 
rected by Edward J. Le Saint. 
with an exceptional box of- 
fice cast, headed by Betty 
Blythe and including Pauline 
Garon, Robert Ellis, William 
V. Mong, Arthur Rankin and 
Eddie Phillips. 

"Daughters Who Pay," 
which was written and scen- 
arized by William B. Laub. 
also has a notable cast, fea- 
turing John Bowers and Mar- 
guerite De La Motte, with J. 
Barney Sherry, Alyce Mills, 
Bela Lugosi, Joseph Striker 
and Marie Shoffer in sup- 
port. 

Both features are expected 
to be ready for the exchanges 
in February, though "Speed" 
will probably be given the 
preference in Banner's re- 
lease schedule, owing to its 
facilities for big exploitation. 



Columbia Pictures have 
been advised that David Kirk- 
land has started the filming 
of their sixth Columbia fea- 
ture, "Who Cares," a social 
drama adapted from Cosmo 
Hamilton's novel of the same 
name. The cast which has a 
numiber of well known names 
includes Dorothy Devore. 
William Haines, Beverlv 
Bayne. Wanda Hawley, Vola 
Vale. Charles Murray. Ralph 
Lewis, L'ovd Whitlock. Vera 
Lewis. William Austin, and 
Carrie Clark Ward. 



"THE EARLY BIRD" 
WINS HIGH RANK 

Photoplav has listed "The 
Early Bird," second of the 
new series of Johnny Hines 
comedies, as among the six 
best pictures of the month, 
according to William Warner, 
manager of A. H. Blank Film 
Enterprises, local distributors 
of the Hines group. Warner 
believes Hines is getting his 
stride among the best come- 
dians. 




ENTERPRISE BOOKING 
CAREW PRODUCTIONS 



Here's Geo. Larkin in 
his "Tango Tempera- 
ment" as seen in the 
Enterprise picture, "The 
Tango Cavalier." 



PRICE HEADS NEW 
FIRM. 

Oscar A. Price, former 
president of United Artists 
and Associated Producers, lias 
announced the formation of 
Parthenon Picture Corpora- 
tion, with offices at 565 
Fifth Avenue, New York, to 
operate in the independent 
field. 

Joseph J. Dietch has been 



appointed general manager. 
"This company has been 
formed," states Mr. Price, 
"to fill the needs of the State 
right buyer for a consistent 
output of high-class produc- 
tions with all-star casts of 
the first water. 



M. A. Kahn, Film Classic 
representative, left Monday 
for a tour of this section. 



MONEY TALKS-- 

And the sound is music to your ear. That's 
what we had in mind when we lined up this 
list of box-office pictures. Look at them. 
They speak for themselves: 



8-^J. B. WARNER'S 

6— KENNETH McDONALD'S 

8— AL. FERGUSON'S 

6— GEORGE LARKIN'S 

4— ORA CAREW'S 

1— HENRY B. WALTHAL 

6— JACK PERRIN'S 

3— "BIG BOY" WILLIAMS 



Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18th St. Kansa. City, Mo 



Into the heart of the North- 
west, she trailed her man to 
achieve vengeance, but she 
fell in love with the man she 
wanted to hate. That is a 
synopsis of just one of the 
many kicks in the picture, 
"Getting Her Man." featur- 
ing Ora Carew, now booking 
at Enterprise Distributing 
Corporation. The picture is 
credited with above the av- 
erage number of thrills syno- 
nomous with the adventure 
of the great Northwest. 

Enterprise is also booking 
three other Western Gerson 
pictures. Their titles : "Water 
Front Wolves." "Paying the 
Limit" and "Three Days to 
Live." All are Westerns of 
above the average calibre and 
present a wealth of striking 
scenes and hair-raising action 
in the true setting of the 
West. Bob Withers, manager 
of Enterprise. reports a 
strong interest being shown 
for these features. 



Lee Balsly, Western Pic- 
tures Company manager, re- 
turned this week from a suc- 
cessful trip in the territory. 



WALKER REFUSES 
INDEPENDENT POST 

New York. Jan. 22— Sena- 
tor James J. Walker has defi- 
nitely advised the I. M. P. P. 
D. A. that he cannot accept 
the leadership of that group 
of independents "at this time" 
because of the pressure of 
winter legislative work in Al- 
bany. 

A committee has been 
named by the organization to 
seek someone who will accept 
the post. It is composed of 
Oscar A. Price. Whitman 
Bennett, Joe Brandt, W. Ray 
Tohnston and W. E. Shallen- 
berger. 



SEND 

IN 

YOUR 

INDEPENDENT 

Box Office 

Reports 

Too! 



Page Twelve 



INDEPENDENT NEWS 



January 31, 1925 



LEE BALSLY BOOSTS 
WESTERN OUTLOOK 



McFARLAND JOINS 
INDEPENDENT CO. 



Lee Balsly, well-known 
showman, and manager of the 
newly organized Western 
Pictures Company, was high- 
ly enthusiastic over prospects 
for his new venture when in- 
terviewed this week. He 
stated that negotiations were 
practically completed with 
producers which will place a 
product of 52 pictures with 
his company for distribution 
this year. 

Balsly believes that the two 
main elements which have 
hindered operations of the in- 
dependents are failure to ob- 
tain a regular product for 
regular release and inability 
to render efficient service at 
all times. He declared that 
no effort would be spared in 
mastering these difficulty 
within his organization. 

"We plan to distribute a 
picture every week which will 
give the exhibitor a certain 
source for obtaining product," 
he said. 

Recently, Balsly has closed 
fir" his entire product with 
Wm. Reincke, St. Joe, and 
Stanley Chambers, Wichita 
Theatre, Wichita, Kas., he 
announced. 



E. N. McFarland, formerly 
branch manager for United 
Artists in Omaha for a pe- 
riod of nearly two years, has 
joined the staff of the Inde- 
pendent Film Company and 
will cover the key points of 
this territory, Joe Silverman, 
manager, announced this 
week. 

"I am gratified to obtain a 
man of such high calibre 
and with such a reputation 
for integrity and fair deal- 
ing," Silverman said. "I am 
sure he will shortly make as 
many friends in the Kansas 
City market as he made else- 
where," he predicted. 



Mike Kahn, Film Classics 
representative, is back in the 
city for a few days after a 
long tour of the territory. 



Liberty to Play Warners. 

Reports from the box office 
of the Liberty Theatre indi- 
cate a winning week for that 
house with the Warner Bros, 
picture, "The Dark Swan," 
which played its Kansas City 
premiere there this week. 

Al. Kahn, manager of Film 
Classics, Warner Bros, dis- 
tributors here, announced this 
week that the Liberty will 
show first run the rest of the 
Warner product for 192S on 
a regular schedule. "The 
Lighthouse by the Sea, called 
Rin-Tin-Tin's best, is sched- 
uled for the Liberty the week 
of February 15. 



MARCH 1 

is starting date for those 



52 



Thrilling Westerns 

and one every week thereafter ! 




Wm. Reinke, Royal 
Theatre, St. Joe, Mo. 



Stanley Chambers, 
Wichita Theatre, 

Wichita, Kans. 



The Pick of the Market 



Are two of the lead- 
ing exhibitors in this 
territory who bought 
the entire 52. 

Follow their footsteps 
and you can't go wrong. 

Eight to 10 different 
stars alternated. Litho- 
graphs that attract and 
pull them in. Service 
unbeatable. 



WESTERN PICTURES CO., 

117 W. 17th St Lee Balsly, Mgr Kansas City, Mo. 



"FOOL AND HIS MONEY" 
FOR EARLY RELEASE. 

Columbia Pictures announce 
that they are releasing their 
production of "A Fool and 
His Money" this week, ac- 
cording to Joe Silverman, of 
Independent Film Company, 
local distributors. 

This picture is the film ver- 
sion of George Barr Mc- 
Cutcheon's popular novel of 
the same name. The book 
when published went through 
a number of editions and was 
widely heralded by the pub- 
lic. It is not a problem story 
but a romantic tale written 
as only McCutcheon knows 
how. 

The cast is headed by 
Madge Bellamy, William 
Haines, Stuart Holmes and 
Alma Bennett, all of them 
actors well known to the pub- 
lic at large. They are sup- 
ported by Charles, Conklin, 
Lon Poff, Carrie Clark Ward, 
Eugene Besserer, Edwards 
Davis and Baby Billie Jean 
Phillips. 



C. B. C. STARTS 
ANOTHER FILM 



New York, Jan. 19.— (Ad- 
vices from the west coast 
studios announce that C. B. 
C. are preparing for their 
seventh Columbia Picture, 
which will be released under 
the title of "Fighting the 
Flames." It is to be the sec- 
ond action melodrama of the 
series, the first of which was 
'The Midnight Express." 

The cast itself will be 
headed by Dorothy Devore. 
Miss Devore is now engaged 
in making "Who Cares," an- 
other one of the Columbia 
series. 



There was surely a big 
noise around the Film Class- 
ics office this week. Carpen- 
ters were busy installing new 
individual office partitions 
and making a general renova- 
tion of the office. Film 
Classics now boast of one of 
the largest and most modern 
business locations in the Kan- 
sas City market. 



No Xmas Gloom for Him 

G. L. Hooper, manager of 
the Isis Theatre at Topeka. 
stepped out and took Old 
Man Gloom for a cleaning 
Christmas week, in spite of 
the usual anticipated falling 
off of business during the 
holidays, he has written Bill 
Warner, manager of A. H. 
Blank enterprises. Hooper 
played as his Christmas at- 
traction ''The Mine with the 
Iron Door," Harold Bell 
Wright's special feature for 
Blank. Hooper's receipts for 
the week were among the 
best of the year, Warner 
says. 



WHEN THE N. Y. CRITICS 
Boost It— It Must Be GOOD! 

(From N. Y. Mirror.) 
"The Midnight Express," a mar- 
velous monster of steel, stars in the 
name part in the railroad thriller. 
It is frankly a "mad" melodrama, 
but it is a glorious film of an ex- 
press train and its gigantic engine. 

(From N. Y. Journal.) 
"The film is filled with action. 
William Haines is well cast as the 
hero. Miss Hammerstein is most 
charming. * * * and while melo- 
drama reeked ''The Midnight Ex 
press" dashed safely by — and I 
swear, I shrieked." 
(From Film Daily.) 
Good Box Office number that will 
bring them in and send them out 
satisfied. Has a lot of old-fash- 
ioned but valuable audience appeal. 

(From Morning Telegraph.) 
rVT^-,-,,, A gripping yarn, full of fight and 

l^HJW punch scones. Sure fire stuff. If 

excitement makes a picture this 
picture is mad*. 

"The Midnight Express" 

With 
Elaine Hammerstein and William Haines 

DON'T GET "BEAT" ON THIS 
ONE— WIRE NOW! 

INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



)W 

Booking! 



January 31, 1925 



THE REEL JOURNAL 



Page Thirteen 





LOUIS 

FILM MARKET 




Sohm Bros. Building 

New St. Louis House 



Sohm Brothers, architects, St. Louis, 
are completing a motion picture and vau- 
deville theatre on Pershing avenue just 
off Clara avenue, which to date has not 
been leased to any exhibition organiza- 
tion. 

The theatre has been offered to a num- 
ber of local motion picture exhibitors 
but to date all have declined to close for 
the new house, it is said. It is in the 
immediate vicinity of the Delmonte, a 
first run house, andthePageant Theatre, 
owned by the St. Louis Amusement Com- 
pany, and it is believed the competition 
for patronage might prove too keen. 

The house is modern in every respect 
and aside from its location is said to 
compare very favorably with the thea- 
tres of its class. There are a number 
of apartment houses on Pershing avenue 
and the territory just north, but imme- 
diately to the South is Forest Park, the 
largest public park in the city. This is 
a big handicap for the new house. 



Plan Special Show 

for 3,000 Cripples 

Herschel Stuart, managing director of 
the Missouri Theatre, Grand boulevard 
at Lucas avenue, the big Paramount first- 
run house of St. Louis, has arranged with 
the Rotary Club of St. Louis to give a 
special show for 3,000 crippled children 
of the city at the Missouri on February 
23. 

This date has been declared a holiday 
for the schools of the city as Washing- 
ton's birthday falls on a Sunday this 
year. The entertainment will consist of 
a feature picture, short subjects, an ex- 
hibition of trained animals and vocal and 
musical numbers. It will last from 9:30 
a. m. to noon. 

The Rotarians will arrange to take the 
children from and to the theatre. 



P. D. C. Into Loew's. 

Priscilla Dean in her big Producers 
Distributing Corporation production, "A 
Cafe in Cairo," opens a run at Loew's 
State Theatre, Eighth and Washington 
avenue, St. Louis, on Saturday, January 
24th. This is the first non-Metro-Gold- 
wyn production to show at the'big Loew 
Theatre and marks an epoch in the his- 
tory of the establishment. 

The picture is said to be Miss Dean's 
greatest work, and will be given a trade 
showing at the State Theatre during its 
run there. 

Many out-of-town exhibitors have al- 
ready announced their intention of be- 
ing on hand to see the picture. C. D. 
Hill, manager of the local Producers Dis- 
tributing office, reports a big demand 
for the feature. 



BRIGHT BITS 

and 

NEWSY NOTES 



sume the more important duties of house- 
wife. The couple have fitted up a nice 
little home where they will be at home 
to their many friends henceforth. 



American, Memphis, Sold. 

Tom Ballas of the American Theatre, 
Memphis, Term., has purchased the Rex 
Theatre building in that city and upon 
the expiration of the lease of Clarke 
Porter, who now conducts the Rex, on 
March 15, he will entirely remodel, re- 
decorate and enlarge the theatre. When 
it reopens in July or August Ballas will 
take over the management of the house. 
It now seats 600. Ballas plans to increase 
the capacity to 850. 

Tom Reed of Duquoin attended the in- 
auguration of Governor Small at Spring- 
field. 111., last week. 

Mrs. Agnes Collins, for the past nine 
years biller for the local F. B. O. offices 
and its predecessors, has resigned to as- 



Out-of-town exhibitors seen along Pic- 
ture Row during the week were : Bob 
Cluster, Johnston City, 111; S. E. Pertle, 
Jerseyville, 111.; Tom Reed, Duquoin, 111.; 
Mrs. I. W. Rodgers, Cairo, ,111. ; Joe 
Lynam, Whitehall, 111.; C. E. Brady, Cape 
Girardeau, Mo.; Joe Hewitt, Ro'binson, 
111.; Henry Imming, Newton, 111.; Jim 
Reilly, Alton, 111.; Frank Leitz, Mas- 
coutah, 111.; John Lieber, Pacific, Mo. 



Charley Vollmer has closed his Dream- 
land Theatre in Belleville, 111. 



Maplewood, Mo. — Dave Nelson will 
manage the new theatre here, which 
will open February 15th. 



Jimmy Bradford has resigned from the 
sales staff of the local Producers Distri- 
buting Corporation to enter private busi- 
ness in Quincy, 111. Jimmy Arnett has 
taken over the Southern Illinois terri- 
tory made vacant by Bradford's resigna- 
tion. 

The Truth, the Whole Truth, and Nothing But the Truth 



Reid, Yemm & Hayes 

17 THEATRES 17 
Pictures— Vodvil— Road Attractions 
ORPHEUM THEATRE CO. 
W. A. ERWIN, Mgr. 
Marion, III., 
January 17, 1925. 
Progress Pictures Corp., 
St. Louis, Mo. 
Gentlemen: 

As it has always been my policy 
to state frankly your "bum" prints 
and pictures, now allow me to ex- 
press my appreciation of the good 
condition and good westerns you 
have been booking to the Family 
Theatre lately. Assuring you of 
our appreciation of same, I am, 
Very truly yours, 
(Signed) W. A. ERWIN. 



Send Us 

Your 

Candid Opinion 

About Our 

Pictures 



ffrogrpHs priurefl (Harp. 

(Specializing in Western Productions) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 



HONESTY IS THE BEST POLICY 



Page Fourteen 



THE REEL JOURNAL 



January 31, 1925 




BOX-OFFICE 
REPORTS 



ASSOCIATED EXHIBITORS 
Never Say Die, Douglas MacLean — A 
mighty fine picture and very entertain- 
ing. — Sam Minnich, Electric, Chillicothe, 
Mo. 

East of Broadway, Owen Moore — Fine 
comedy-drama. Pleased 100 per cent. — 
H. E. Schlichter, Liggett, Madison, Kas. 

F. B. O. 

Fred Thomson Series — Good, clean 
Westerns. Horse wonderful. — R. B. 
French, Humansville, Mo. 

Snowshoe Trail, Jane Novak — A fair 
picture. Nothing big. Film fair. — W. 
A. Doerschlag. Strand, Ransom, Kas. 

Fighting Blood Series — Haven't seen 
much to these yet. Hope they get bet- 
ter. Film fair. — W. A. Doerschlag, 
Strand, Ransom Kas. 

Fighting Blood Series — I ran the en- 
tire twenty-four of them and they 
pleased 100 per cent. Am now running 
"The Telephone girl." — Geo. Leathers, 
Mt. Vernon, Mo. 

Broken Laws, Mrs. Wallace Reid — 
"Broken Laws" is one of the best pic- 
tures I have ever run. Every exhibitor 
should buy it. Showed to good business 
and had bad weather. — Geo. Leathers, 
Mt. Vernon, Mo. 

"Broken Laws," Mr\ Wallace Reid — 
We have just finished "BROKEN 
LAWS," and for Pittsburg it did a won- 
derful 'business. I consider this one of 
the best pictures ever run in the Klock 
Theatre from all angles. It hits in every 
reel. More favorable comments on this 
picture than any we have run in months. 
It is both a wonderful lesson and won- 
derful entertainment. You have heard 
sermons that impressed you — you have 
seen pictures of the early settlers — you 
have seen "HUMAN WRECKAGE," "the 
great dope picture. You soon forget 
these in a few days, but "BROKEN 
LAWS'' is one you will never forget, for, 
if you haven't a family, you are from one. 
Mrs. Wallace Reid stands for the one 
best thing — the home. Without a home, 
life is a failure. — Bert Klock, Klock 
Theatre, Pittsburg, Kans. 

FIRST NATIONAL 

When a Man's a Man — The kind that 
takes in a small town. Print and ad- 
vertising good. — Community, Bern, Kas. 

Her Reputation — Fine picture. Every- 
one pleased. Print good. — W. H. Hard- 
man, Royal, Frankfort, Kas. 

Girl in Limousine — Picture went over 
well and ajl Semon fans thought it fine 
and dandy. Business light owing to 
weather. Print and advertising O. K. 
— Thompson & Co., Opera llmise, Platts- 
burg, Mo. 

Flaming Youth, Milton Sills, Colleen 
Moore — Good picture but poor business 
on account of weather. — C. E. Terry, 
Capitol, Oak Grove, Mo. 

Twenty-One, Richard Barthelmess — 
Like all other Barthelmess pictures, this 
one went over fine. Good print. — C. E. 
Terry, Capitol, Oak Grove, Mo. 

The Huntress — Excellent program pic- 
ture. Print and advertising (). K. — F. 
D. Morris, Iris. Cimarron. FCa 




Self Made Failure — Good ; well liked, 
but owing to local conditions business 
was poor. Print and accessories good. 
— S. A. Davidson, Princess. Neodesha, 
Kas. 

Abraham Lincoln — Rest picture ever 
run by me. Gave one night to Kiwanis 
Club. Print and accessories good. — Ar- 
thur F. Perkins, Schnell, Harrisonville, 
Mo. 

Circus Days — Bad night, but pretty 
fair house. Pleased 100 per cent. Print 
and accessories good. — C. Elliott, I. O. 
O. F., Richmond, Kas. 

Ponjola — Very good. Print very good. 
Accessories O. K. — F. D. Morris, Iris, 
Cimarron, Kas. 

Daddy — Very good picture. Took well 
with all who saw it. Showed during 
verv bad weather. Print fine. Adver- 
tising O. K.— R. W. Rorabaugh, Owl, 
Lebanon, Kas. 

Heroes and Husbands, Katherine Mc- 
Donald — Just an ordinary picture. — J. 
G. McKee, Electric, Bolivar, Mo. 

The Hottentot, Douglas MacLean — An 
excellent picture that kept them laugh- 
ing from start to finish. Print good. — 
C. C. Robinson, Carlyle, Carlyle, 111. 
FOX 

Desert Outlaw, Buck Jones — Our 
showing on "The Desert Outlaw" was 
the 'best showing we have had in many 
months. — Earl Bookwalter, Ideal, Hal- 
stead, Kas. 

P. D. C. 

Welcome Stranger, Florence Vidor — 
Fine. Pleased immensely. Excellent 
moral. — H. E. Schlichter, Liggett, Madi- 
son, Kas. 

PARAMOUNT 

Tongues of Flame, Thomas Meighan — 
The best picture this star has done for 
some time. — H. E. Schlichter, Liggett, 
Madison, Kas. 

PATHE 

The Ruse of the Rattler, J. P. Mc- 
Gowan — One of McGowan's best West- 
erns. Book it and clean up — H. L. 
Muelberger, Eagle, Edgewood, 111. 



PREFERRED 

White Man, Kenneth Harlan — Very 
good as program picture. Nothing more. 
— H. E. Schlichter, Liggett, Madison, 
Kas. 

UNIVERSAL 

K — The Unknown, Virginia Valli, 
Percy Marmont — Al mystery story that 
pleased my holiday audiences. — S. A. 
Davidson, Princess, Neodesha, Kas. 
VITAGRAPH 

Bring Him In, Earle Williams — An ex- 
cellent picture. Scenery fine, film good. 
— W. H. Wilson, High School, Sublette, 
Kas. 

Single Track, special — A very good 
picture. — Township Hall, Palco, Kas. 

Code of the Wilderness, Alice Cal- 
houn — Played this picture on Friday and 
Saturday and business was extra good. 
Everyone seemed to enjoy it. I con- 
sider this an extra good Western. — J. 
E. Travis, Doric, Erie, Kas. 

Behold This Woman, special cast. — 
This one was fine. Keep this kind com- 
ing. — O. T. Thorn, Pastime, Medicine 
Lodge, Kas. 

Let Not Man Put Asunder — This one 
is O. K. Will please.— O. T. Thorn, Pas- 
time, Medicine Lodge, Kas. 

The Man from Brodney's — This one 
is very good. Pleased my patrons and 
made money for me. — L. D. Metcalf, 
Grand, Ash Grove, Mo. 

WARNER BROS. 

Daddies, Mae Marsh, Harry Myers — 
One of the best. We are proud to play 
this type of clever comedy. — Oscar Rein- 
art, Elite, Humboldt, Kas. 

Cornered, Marie Prevost — She plays a 
dual role in this one and it's a good 
one. Pleased all who braved the ice 
and snow to come out to see it. — S. A. 
Davidson, Princess, Neodesha, Kas. 

Tiger Rose, Lenore Ulric — A splendid 
picture. Much above the average. — J. 
G. McKee, Electric, Bolivar, Mo. 
STATE RIGHTS 
ENTERPRISE 

The Lone Wagon, Matty Mattison — 
This was the second run at my theatre. 
Full capacity, however. Population 450. 
— H. L. Muelberger, Eagle, Edgewood, 
111. 

STANDARD 

Battling Buddy, Buddy Roosevelt — A 
crackerjack Western. Will draw. Our 
Saturday crowd ate this one up. Give 
us more like this one — we'll do the rest. 
— Oscar Reinert, Elite, Humboldt, Kas. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th & Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her° is as follows . 

Title _ - 

Star Producer 

Remarks 

Title - 

g.- : Producer 

Remarks 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre 

Exhibitor _... 



ST. LOUIS— Continued. 



United Films Buy 

New Western Group 



Sam Werner of United Film Service 
announces that he has signed a contract 
for the ne>\ series of Billy Maloneys, 
Ncal Harts a. id Art Mix pictures. These 
are fenewal contracts. He also obtained 
the Southern Illinois and Eastern Mis- 
souri rights for the new cross-word pic- 
tures by Sam Hellman. These pictures 
will be shown first-run at the Missouri 
Theatre, St. Louis. Werner has also re- 
newed his contract for the Felix Cat 
cartoons which run first in St. Louis at 
Loew's State. 



Quincy, 111., House 

Faces Contract Suit 



United Artists Corporation through 
counsel has instituted suit in Quincy, 111., 
to compel the Washington Square Thea- 
tre Company of that city to live up to 
a contract for its pictures alleged to have 
been entered into by Ben Prince, former 
manager of the theatre. The suit filed 
by Attorney John E. Wall stipulates $5,- 
UUU as the amount sought. 

Several weeks ago Prince resigned as 
manager of the Washington Square 
Theatre, and the petition alleges that 
subsequently the management negotiated 
with other producers and distributors for 
pictures claiming that the contract signed 
by Prince did not bind the management 
of the theatre. 



Joseph Desberger is now operating the 
Washington Square Theatre under a 
lease and is not affected by the suit, 
which it is understood is directed against 
the former management. 

Lowell Theatre Sold. 

Ben Schwartz has sold the Lowell 
Theatre, 5039 North Broadway, St. Louis, 
to Steve Chulick. The deal became ef- 
fective on January 17. The Lowell scats 
700 persons. The price paid was not 
made public. 



Jack Weil, who recently entered the 
independent distribution field has ac- 
quired the Southern Illinois and Eastern 
Missouri distribution rights to "After Six 
Days" and reports the picture will go 
into the Delnionte Theatre, St. Louis, for 
a first run. 



H Twe cents per 

. word payable In 

I advance. No nds 

| accepted for less 

= than 50c. 



THE CLEARING HOUSE 



SELLS 



Second Hand i Iquii nf , Seats, Projectors. 

Screens, PLxiiion, Organs, Theatres and Mis- 
cellaneous Articles. 



BUYS 



Rates for other 
spaces furnished 
on request. 



CLASSIFIED 

ADVERTISING 

Two Cents per Word Payable in Adrance 
No Ads Accepted for Less Than 50c. 



THEATRES TO BUY AND SELL, 
We quickly consummate a sale or rental 
when price and terms are right. We 
know the market. Our expert knowledge 
of theatre values based on many years 
of experience enables us to judge the 
price your theatre will bring and the 
probable time it will take to dispose of 
it. For theatres of the better class there 
is always a good market. All informa- 
tion is strictly confidential. Theatre 
Sales Co., 202 Main Street Theatre Bldg., 
Kansas City, Mo. 

THEATRE WANTED 
Want paying theatre in town of not 
less than 5,000 population. Must be good 
proposition and priced to sell. State full 

particulars in first letter J. H. Kelly, 

Hox 222, Arkansas City, Kas. p 2-2-8 

THEATRE FOR SALE 

Continuous. 12 hours every day, this 

city; 20 years' lease. Average net weekly 

profit about $250. Terms. — F. S. Eby, 710 

Lee Uldg., Kansas City, Mo. p:St-2-15 

WANTED — RELIABLE MEN 
to sell American Fire K.vtingmsher to 
Motion Picture theatres. Big money to 
hustlers. American Chemical Co. Leb- 
anon, Pa. p3t-2-lS 



Mailing Lists 

Will help you increase sales 

) Send for FREE catalog giving eounla 
'and prices on thousands of claaaifiea 




msas.Gty 

Engraving & 
Celorplate Co 

8">an<t Walnut - Kansas Citv 

Main 4707 

Halftones Color Plates 
Zinc Etching 

v^on time'' stptvut^ 

, 



I AV. JENKINS SONS Ml SIC CO. 
Sole distributors of the wonderful 
Portable Pipe Organ. AA'rite for catalog. 
1013 Walnut St., Kansas City, Mo. 

THEATRE FOR SALE 
Finest opportunity; $3,500 cash, balance 
to suit. Address J. Bowman, New 
Prague, Minn. p3t-2-15 

For the 

MAKING OF MOVING PICTURES 

Call or AVire 

TRACY MATHEAVSON, ATLANTA, GA. 

Constitution Bldg. 

p3t-2-15 

THEATRE OAATVERS 
Attention! 
Get our prices on used theatre instru- 
ments — AVurlity.ers, Seeburgs, Foto Play- 
ers find others. 



Picture show wanted In town of 2,000 
or better, no competition. \. I\.. Care 
Reel Journal. lt-C — 1-24 



FOR SALE — 2 Fulco Arc Controllers 
used two months. Two hundred and 
twenty-five dollars will take the two. 
W. II. Heffley, Duneannon, Pa. P-2-8-3t 



ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 
new. Crated ready to ship. Used less than 
year's time. Cost $3,750. First $1,350 buys it. 
Address Star Theatre, Nevada, Mo. tf 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kamai City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



VAUDEVILLE — MUSICAL TABLOIDS 

GIRL REVUES — BANDS — 

ORCHESTRAS 

furnished for 

Theatres — Picture Palaces — Clubs 

Societies — Shrines — Fetes 

Colleges — Etc. — Etc. 

by the 

AVESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 

201 Mainstreet Theatre Bldg. 

Jolly Jones, Jr., Manager 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons Rheostats 

Minusa Screens Opera Chairs 
Compensators Mazda Lamp Equipment 



M OTIOGRAP H 

Projectors m * 



Chas. M. Stebbins 



PICTURE 
SUPPLY CO. 



18 2 2 Wyandotte 
Kansas City, Mo. 



BHRGAOAHNERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



Another Says— 

"the most consistent product on the market 




,,l^^.WJS 



}> 



APOLLO THEATRE 

LINCOLN THEATRE 



PENN VALLEY THEATRE 
GILLHAM THEATRE 



OPERATED BY 

RUBE FINKELSTEIN 

Kansas City, Mo. 

January 19, 1925. 
Mr. Al Kahn, 
Film Classics, Inc. 
Kansas City, Mo. 
Dear Mr. Kahn: 

When arranging our program for the season 1924-25 
we included Warner Bros. Screen Classics because we 
have always maintained that Warner Bros. Classics are 
the most consistent product on the market. 

We have used Warner pictures in our four theatres 
for the past three seasons and have no complaint to 
make. The price is right, the pictures very satisfactory, 
our business dealings always a pleasure. 

Wishing you lots of succes. 

Yours sincerely, 

(Signed) RUBE FINKELSTEIN. 



A Prosperous New Year contains just 313 days on which 
you have a chance to make money. 

A Prosperous New Year to you depends entirely on the 
class of entertainment you present. 

A Prosperous New Year is inevitable if you give your 
patrons the most consistent of all productions — 

Warner Classics of the Screen 





OF KANSAS CITY l»* 



AL KAHN, General Manager 
M. A. KAHN, Manager 



115 WEST 17TH STREET 
KANSAS CITY, MO. 



VOL. IX No. 8 



FEBRUARY 7, 1925 



PRICE TEN CENTS 

Over 

2,400 

Copies each 





1 



I 



i 

S 

I 



HAROLD LLOYD 



for 



\ SURE-FIRE BOX-OFFIC E 




ATTRACTIONS 

"Dr. Jack" 

"Safety Last" 

"Why Worry" 

"Girl Shy" 

'Hot Water" 



"NOW OR NEVER" 



/ 




1 



I 
I 

I 



I 




PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



Here's the First 




BROKEN LAWS, with a special cast.— It more 
than lives up to its exploitation. It will win 
favor with all classes. Rightfully belongs in the 
class of super productions. Cast is flawless ; like- 
wise production. — James F. Powers, Bijou 
theatre, New Haven, Conn. — General patronage. 



This is the first of Exhibitor's Reports-Watch for a flood of won- 
derful reports to come. ''BROKEN LAWS" is going to smash 
records everywhere. Have you got YOUR play dates? 

Story by Adele Rogers St. Johns — Directed by R. William Neil. 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



Snower Bldg., Kansas City, Mo. 12 ? So. Hudson, Oklahoma City, Okla. 

Thematic Music Cue Sheet available on this Picture'^qS 106 S. Cross St., Little Rock, Ark. 



The Big Western Thriller Vou've Been Waiting For! 

Featuring 

Eugene O'Brien Mae Busch Ben Alexander 

Mitchell Lewis Thomas Santschi 




A 3irat national Picture 



First National Pictures, Inc. 

Kansas City, 1712 Wyandotte St. 3319 Locust St., St. Louis 



Page Four 




Published Bvery Saturday by 

REEL JOURNAL PUBLISHING CO 

Mainsteet Theatre Bldg. 

KANSAS CITY. MO. 

BEN SHLYEN 
Pubtiaher and Editor 



St. Louis Correspondent 
DAVID F. BARRETT 

3748 Meramec Avenue 

Change of advertising must reach this 
office not later than Tuesday of each 
treek. otherwise sa me copy will be run. 

Circulating In Missouri. Kansas, Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 



THE REEL JOURNAL 

are the pictures with worn out plots 
that are so much alike. 

We can't say that any one type 
of picture stands out as an un- 
qualified drawing card. But even 
if it did, too much of that would 
soon kill its value. What the public 
wants is variety — better pictures of 
various kinds, whether they be 
straight comedy, comedy drama, 
western, outdoor, drama, spectacle 
—and more of the better pictures. 



February 7, 1925 



$60,000 Remodeling 

for K. C. Belmont 



Owners Will Increase Capacity of House 
to 1,800. 



The Public Wants — 

Giving the public what it wants 
seems to be a problem with pro- 
ducers and exhibitors alike at this 
time. There has been too much 
guessing in the past and it seems 
that now a definite formula has to 
be made and lived up to. There 
has been too much of one thing 
and too much of another, but with 
it all there are types of pictures 
that have never failed to register. 

There is no truer saying than 
"it's hard to please all of the people 
all of the time." And it seems 
that every picture produced cannot 
be a tremendous box office success. 
Nor can every picture be expected 
to please. Some will fail and some 
will succeed more than others. But 
what is evidently being sought is a 
good average stride. 

One thing we know, and that is 
that there have been too many 
"triangle" sex plots. The public is 
fed up on this kind of picture. 
There is too much sameness in all 
of these stories and too little origi- 
nality in any of them to score any 
marked attention or success. What 
we believe the public wants is va- 
riety in its motion picture fare. 
People go to the picture theatres 
largely to be amused and enter- 
tained. Give them one kind of fare 
all of the time and they tire of it, 
just as anyone would tire if he ate 
the same kind of food three times 
a day. 

The public has been educated to 
appreciate the better things and has 
become choicey in its patronage of 
picture theatresi Publicity and 
national advertising have done 
their share towards making the 
theatre patron a "shopper." But 
what has driven the public to shop 



Plans have been announced for the 
complete remodeling of the Belmont 
Theatre, St. John and Oakley Avenues, 
this city, by the owner, Ed Grogger. The 
cost of the improvement will be approxi- 
mately $60,000. 

The remodeled structure will be of 
terra-cotta facing St. John Avenue on a 
75-foot frontage, 125 feet deep. A bal- 
cony is to be built in to seat 600, which 
enlarges the capacity of the house from 
1.100 to 1,800. A large and elaborately 
equipped stage is to be added. Con- 
struction work is to start immediately. 

The new building will transcribe a story 
of Oklahoma oil, according to the owners. 
Just lately their interests have brought 
in three producing wells in Wagner Coun- 
ty, Okla., and all are big producers. 

Ed Grogger built the Belmont Theatre 
ten years ago and has been in the same 
location continuously since that date. 



HN-E-W-S O 
IGHLIGHT O 



St. Joseph Responds 

in Memberships 100% 

St. Joseph, Mo., a city of 100,000 popu- 
lation, the third largest city in Missouri, 
was the first point of conquest on the 
schedule of C. E. Cook, business man- 
ager of the M. P. T. O. Kansas and 
Missouri, in the membership drive now 
under way. As a result of his efforts 
exhibitors of that city will meet, 100 per 
cent strong, Tuesday night at the Robi- 
deaux hotel, St. Joseph, with President 
R. R. Biechele and Vice-President James 
W. Watson of the exhibitors' organiza- 
tion for the purpose of cementing ex- 
hibitors of that city with the interstate 
organization. 

It also is expected that a city asso- 
ciation may be formed in St. Joseph, to 
operate in conjunction with the parent 
body. St. Joseph long has been without 
organization. The exhibitors who will 
attend the meeting: 

Barney Dubinsky, Tootle Theatre; W. 
H. Reinke, Colonial and Orpheum thea- 
tres; M. W. Williams, Electric Theatre; 
Mrs. F. Wertenburger, Empress Theatre; 
M. F. Meade, Olive Theatre; John Egli, 
Hickory Theatre; G. E. Montrey, Park 
Theatre ; Roy Spurlock, Star and Nickle 
theatres ; W. Leucht, Savoy Theatre ; 
Edward Peskay, Penn and Palace thea- 
tres. 



Mr. and Mrs. Ed. Frazier, owners of 
the Empress Theatre, Paola, Kans., are 
the proud parents of a baby boy. 



Formation of the Railway Express Film 
Transport Company, a subsidiary of the 
American Railway Express Company, 
providing for the establishing of 27 ex- 
changes throughout the country, has been 
announced in New York. The company 
plans to enter physical distribution on the 
basis suggested by Walter Irwin, who 
recently won the $1,000 prize for the best 
distribution plan offered by Motion Pic- 
ture News. 

* * * 

Universal has taken over the famous 
UFA film, "The Last Laugh," accord- 
ing to announcement from New York 
this week. The feature will open at the 

Rivoli there Sunday. 

* » » 

Further rumors concerning the future 
arrangements of Cecil B. DeMille, re- 
tiring executive of Famous Players, have 
it this week that that official is shortly 
to announce an important connection 
with Producers Distributing Corporation, 
and that a number of featured players 
now on the Paramount roster are to go 
with him. However, by Thursday of this 
week, no official foundation for these 
rumors had reached Kansas City. 

* * * 

The Northwest Exhibitors Association 
is reported to be contemplating formation 
of a group-owned independent booking 
combination to offset the activities of cir- 
cuit buying in that territory. 

* * * 

Metro-Goldwyn net profits for the three 
months ending November 30, 1924, were 
$475,790. This does not include an al- 
lowance for Federal taxes. 

* * * 

In order that he may devote more time 
to his personal business interests, H. O. 
Schwalbe, secretary and treasurer of First 
National Pictures, Inc., has tendered his 
resignation to take effect at the end of 
the fiscal year, April, 1925. Mr. 
Schwalbe's resignation has been ac- 
cepted. Samuel Spring, head attorney 
for First National, has been elected as- 
sistant secretary. 

4 on Schedule from 

F. B. O. in February 

F. B. O. has listed three important fea- 
tures and five short subjects for Febru- 
ary release, Roy Churchill. Kansas City 
manager, has announced. 

"Speed Wild," starring Maurice B. 
(Lefty) Flynn, heads the list, on Feb- 
ruary 8. 

Another feature scheduled on the Feb- 
ruary release chart is "The Cloud Rider," 
February 15, the second Van Pelt-Wilson 
production, starring Al Wilson, daredevil 
stunt aviator. 

'•Pirate Peggv O'Day," February 22, is 
the new tentative title of Evelyn Brent s 
fourth Gothic production for F. B. O. 

The last two chapters of "The Go-Get- 
ters" will be shown in February. No. 11, 
"Ain't Love Grand?" will be released on 
February 1st, and No. 12, "The Way of 
a Maid" is set for February 15th release. 
No. 12 concludes this series. A 



February 7, 1925 THE REEL JOURNAL 

lll|i|»tl»llllllllllll]lllllllllll]lll]lll:iiiililllllllll|i! ( i::. , :,i 



Page Five 



j AL CHRISTIE PRESENTS I And NoW-- 



From Aaron Hoffman's 



I "Charley's 
I Aunt" 

H The Funniest Farce in Forty 
Years, 
with 
SYD CHAPLIN 



•yi Great Stage Success m 

"Anniversaryl "^dlv I 

f. . ,, enemies 

series 



.** 



with 
I Joe WEBER & FIELDS Lew 

Imiiffliiiiiiiiiiitiiitiiiiiiiiiiiiii 



of 



TEN TREMENDOUS PRODUCTIONS! 

A Kansas City audience voted "Charley's Aunt" to be the fun- 
£*- niest comedy they had ever seen at the preview showing 
the other night, and as to "Friendly Enemies" we have just one 

point to make, and that will be a-plenty--It is-Joe WEBER & FIELDS Lew 

AND THESE EIGHT OTHER SPLENDID PICTURES! 



"HER MARKET VALUE" 

Agnes Ayres, Taylor Holmes, Hedda 
Hopper, Edward Earle. 

"THE GIRL OF GOLD" 
With Florence Vidor 

"ON THE THRESHOLD" 
Henry B. Walthall, Gladys Hulette. 

"CRIMSON RUNNER" 
With Priscilla Dean 



"BEAUTY AND THE BAD MAN" 
Peter B. Kyne's Greatest Story 

"STOP FLIRTING" 
AI Christie Special 

"THE AWFUL TRUTH" 
With Agnes Ayres 

"CROSSED WORDS" 
A Hoffman Production 



JUST ONE YEAR OLD! And Already the Industry's 
Leading Independent Distributor 

PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Page Six 



THE REEL JOURNAL 



February 7, 1925 



NEW $2,500,000 PICTURE PALACE 

ANNOUNCED FOR K. C. SOUTH SIDE 

E. W. Werner and Associates Plan 
First-Run Suburban and 12- 
Story Office Building. 



Kansas City has stepped into its stride with other large cities in the pace of 
theatre building with the announcement this week bv E. W. Werner and associates 
ot the building of a $2,500,000 suburban first run palace and office building at Valen- 
tine Koad and Broadway. The new palace is to be started with the spring, it was 
declared. 



News of the new project fulfills pre- 
dictions of observers that Kansas City 
would shortly boast of large firs't 
run houses in the suburban districts, 
which would alter the situation here en- 
tirely. 

In other large cities the experiment of 
alternating first runs with both down- 
town and neighborhood picture houses 
has proved successful. In Kansas City 
with its densely populated residential dis'- 
tricts, the same policy is believed to be 
practical. 



Pathe Serial, "Idaho", 

Coming March 1 

New Chapterplay Features Mid-West 
History During War. 



March 1st has been set 'by Pathe for 

the release of their latest serial, "Idaho," 

now in the course of production on the 

Coast, and which will be completed some 

The new theatre is to seat 2,500 per- time this month. 



sons and is to be one of the most elab 
orately decorated and appointed in the 
country. Plans include building a forty- 
foot stage and a huge marquise on the 
Broadway frontage. The new house will 
be called the Werner, as will the 12-story 
office building surrounding it. Mr. Wer- 
ner stated he would install a $75,000 pipe 
organ in the new theatre. 

Werner is the owner of the Warwick 
Theatre here, for years one of the most 



The story of the picture, which was 
adapted from the story "The Girl Vigil- 
ante," by Theodore Burrell, the well 
known author, deals with the early West 
in the days that Idaho was a rendezvous 
for the bad men of the country. Its un- 
restrained lawlessness was due to the fact 
that the Federal forces were too busy 
lighting the Confederate army in the 
East and South to give much attention to 
the far western territory. The action 



successful of suburban houses. He came taken by the "Vigilantes" to establish 



to Kansas City some years ago with a 
reputation of years of successful show- 
manship in Michigan behind him. 

Already rumors of other building pro- 
jects for large south side theatres have 
gained circulation. For some time it has 
been known that interests represented by 
the J. C. Nichols Development Co. are 
planning a large house in the Country 
Club plaza at 46th st. and Mill Creek 
boulevard. 



their own law and order marks one of 
the big epochs in the development of the 
Great West. 

The release of "Idaho" will follow the 
tenth and final chapter of "Galloping 
HootV" 



High School Talent 

for Isis Features 



Jack Roth, manager of the Isis Thea- 
tre, suburban house of Kansas City, is 
achieving unusual success in employing 
high school girls and boys for musical 
and novelty numbers in addition to the 
feature picture. Not only has he suc- 
ceeded in having photographs of the 
"talent" run in daily newspapers, along 
with stories, but the policy is attract- 
ing a large number of high school pupils, 
friends of the "talent," at the theatre. 



Kansas, Bright Spot 

in U. S. Agriculture 

Manhattan, Kans., Jan. 25. — With its 
bumper wheat and corn crops of high 
quality and marked progress toward bet- 
ter diversified agriculture, Kansas was 
the bright spot in American agriculture 
in 1924, says a market forecast issued 
here by agricultural economists at the 
Kansas State Agricultural college. The 
result, says the forecast, is that Kansas 
farmers have more ready cash than at 
any time since 1920. Conservative poli- 
cies of avoiding expansion during the 
nrescut year, "to place agriculture in a 
safe and sound world position," is advo- 
cated bv the economists. 



BULL'S EYE! 

Even the thought of a Bull's Eye 
Comedy, the new brand of one-reel com- 
edies to be released by Universal Ex- 
changes, hits the bull's eye. Knocks the 
eye right out of the bull, in fact 

That may be the reason why the ac- 
count of the new Brand Names sent out 
by Universal last week erroneously re- 
ferred to the Bull's Eye Comedies as 
"Bull's Comedies." 



"Eleventh Virgin" 

Title Is Retained 



Sam Stoll, short product manager for 
Universal here, has resigned, it was an- 
nounced this week. He has not an 
nounced his plans for the future. 



Warner Bros, decided finally to keep 
the title "The Eleventh Virgin," the novel 
by Dorothy Day, now being made at 
their Hollywood studio. Last week it 
was announced that it had been changed 
to "The Easiest Road." Further con- 
sideration resulted in Warner Bros, be- 
ing convinced that "The Eleventh Vir- 
gin" was a perfect motion picture title, 
with a big box office pull, and advertis- 
ing angle and they decided to retain it. 



"Charley's Aunt" 

Here's a hot tip to exhibitors who 
are looking for a sure-fire box- 
office success — don't fail to book 
"Charley's Aunt." It rings the bell, 
loud and long, as one of the season's 
biggest laugh-provoking features 
and puts Syd Chaplin near the top 
of the list of screen comedians. 
This production is so entertaining 
and so exceedingly funny that 
despite our policy not to review 
pictures, we feel it our duty to 
recommend it to exhibitors. 

We saw this production, and were 
delighted during every minute of 
its preview showing given last 
Thursday night at the Mainstreet 
Theatre The audience, which was 
made up largely of theatre patrons 
that remained over from the regu- 
lar Mainstreet Theatre perform- 
ance, kept up one long and loud 
laugh throughout the picture. 

Syd Chaplin's acting was unusual- 
ly good and the subtitles very 
clever laugh-provokers themselves. 
The story is one of a college boy, 
who impersonates a fellow student's 
aunt — "from Brazil where the nuts 
come from" — and the situations that 
arise from this produce more laugh- 
ter than we ever thought was pos- 
sible for a comedy to do. 

The picture is swift moving right 
from the start. It is eight reels in 
length, but we could have sworn 
that it was only five. It's the most 
wholesome comedy we've seen in 
many a day and should prove a tre- 
mendous hit with any audienca 
anywhere. 

Al Christie, the producer of this 
famous English farce, Syd Chaplin, 
the star, and Producers Distributing 
Corporation, the distributor, should 
all be congratulated on this fine 
production. We can't say enough 
for it. It's sure-fire! 

Ben Shlyen. 



Would Organize to 

Combat Radio Bug 

New York, Jan. 29.— Organization of all 
the elements comprising the American 
theatre to consider the encroachments of 
the radio and to safeguard the stage as 
a national institution was provided in 
resolutions adopted at a conference to- 
day under the auspices of the Actors" 
Equity Association. 

The resolutions called for a "higher ad- 
visory board of the theatre" with author- 
ity to deal not only with the problem 
created by radio, but to take action 
toward abolition of censorship, repeal of 
taxes on tickets, legalizing of children's 
acting and the country-wide dissemina- 
tion of propaganda for the spoken play. 

The projected body was urged to make 
efforts to revive the "one night stand" 
and to encourage formation of stock and 
repertoirie companies. 



READ THE 
CLASSIFIED ADS 



VITAGRAPH'S 
28th ANNIVERSARY 



1897 



February 



1925 



Play Uitagraph Picture s During Uit agragh Month! 

Celebrate the birth of the motion 
picture with Vitagraph-the pioneer 
leader-the company that has done 
more than any other to build con- 
sistently this great amusement field 
for exhibitors all over the world- 




A ViHgraph Man's Word Is Backed by the Oldest and Soundest Motion Picture Company in the World 



Page Eight 

This Week Marks 28th 

Vitagraph Birthday 

This week marks the twenty-eighth 
birthday of the Vitagraph organization. 

This 'event is being celebrated through- 
out the country with a special drive for 
playdates. According to C. A. Schultz, 
manager of the Kansas City office in the 
Davidson Building, the drive here is turn- 
ing out very successfully, and A. Danke, 
St. Louis manager, has reported very fa- 
vorable response in his territory. The 
address of the St. Louis office is 3312 
Lindell Blvd. Both managers wish to 
take this means of thanking exhibitors 
for their splendid support. 

Universal Launches 

"Phantom" Campaign 



THE REEL JOURNAL 



February 7, 1925 



Boost Big Special With Tremendous 
Advertising Plan. 



One of the most extensive exploitation 
and publicity campaigns ever attempted 
has been launched by Carl Laemmle for 
Universal's big special, "The Phantom of 
the Opera," depicting the famous scenes 
and mystery of the old Paris Opera 
House, with Lon Chaney in the leading 
role. 

An advertising schedule has already 
been started in the Saturday Evening 
Post reaching 7,000,000 readers every 
week. One of the advertisements offers 
a prize of $500 for the best slogan de- 
scriptive of the picture. 

An extensive billboard teaser campaign 
has already been launched in New York, 
augmented with five of the largest elec- 
tric signs on Broadway. One of these 
is 80 by 90 feet in dimensions and is 
easily one of the most talked of signs in 
New York. 

Scores of novelty tie-ups have been ar- 
ranged including the following well-known 
firms: Djer-Kiss Co., (perfumes), Dur- 
ham-Duplex razors, Victor talking ma- 
chine company, Grosset & Dunlap pub- 
lishers, National Cash Registers, Fownes 
gloves, Zanol products, and many others. 
A newspaper serial story has already been 
arranged as an important cog in this tre- 
mendous publicity campaign. 

"The Hunchback of Notre Dame" has 
had 52 runs in greater Kansas City to 
date, according to L. B. Metzger, local 
Universal manager. 



HEADQUARTERS 

For Exhibitors and Film Men 

«S$/ HOTEL 
*-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




[CHANGE 



I EXCHANGE 



C>fovinbAlon0 
MovieRow©. 



Charles Knickerbocker, P. D. C. man- 
ager, has gone to Oklahoma on a tour 
of key points. 

* * * 

A. J. Beck, Oklahoma City manager for 
Vitagraph, has resigned and J. M. Byrd, 
special representative from the Dallas of- 
fice, has been named as his successor. 

* « * 

Bud Barsky, formerly well-known in 
picture circles here, was the recipient of 
a mighty fine group of compliments con- 
tained in a two-column story in the Holly- 
wood News recently, in which Albert 
Dorris, press critic, declared Bud to be 
one of the most successful production ex- 
perts in the business. Barsky is special- 
izing in the making of pictures for the 
smaller towns. He was formerly with 
Pathe here and later manager of Peacock 
Productions. His present company is 
known under his name. 

* * * 

Barran Lewis, newly appointed director 
of publicity for Vitagraph, has written us 
that he is a Kansas City boy and received 
his early training with the newspapers 
here. He says he's always on the look- 
out for the dope from old Kay See. 

* * * 

Edward Auger, assistant general man- 
ager for Vitagraph, and R. J. Morrison, 
senior auditor, visited the Kansas City 
office over the week end. Auger held a 
very enthusiastic meeting with Vitagraph 
salesmen Sunday, which was attended by 
Manager C. A. Schultz, C. W. Allen, as- 
sistant manager, and salesmen Brodsky, 
Parkhurst, Thompson and Eisner. Mr. 
Morrison while here installed a new 
booking system in the Kansas City office. 

* * * 

N. W. Huston, whose Liberty Theatre 
at Columbus, Kans., was recently destroy- 
ed by fire, is rebuilding the theatre. Some 
very fine improvements over the old 
house are being made, the new house to 
be modern in every way. Mr. Huston ex- 
pects the new theatre to be ready about 

Mav 1. 

* * * 

W. C. Kunzman of the National Carbon 
Co. was here this week paying calls on 
the local theatre supply houses. 

* * * 

Metro-Goldwyn held a district sales 
pow-wow Saturday and Sunday under the 
direction of lack Saunders, general sales 
manager of the Western Division. The 
salesmen of both the Kansas City and 
St. Louis offices as well as branch man- 
agers, C. E. Gregory and Charles Werner 
and District Manager G. A. Hickey were 

present. 

* * * 

Rex Renee, Metro-Goldwyn salesman, 
was injured Monday when his new Hup- 
mobile, which he had just purchased Sat- 
urday, overturned on the Topeka high- 
way. His hands were severely burned 
and other injuries sustained. 

* * * 

John Quillian, home office official of 
the Enterprise Distributing Corporation. 



was a guest of Bob Withers, local branch 
manager the past week. Mr. Quillian re- 
ports business to be generally on the up- 
ward trend in all of Enterprise's branches 
and is highly optimistic about the im- 
mediate future. Mr. Quillian was former- 
ly Enterprise branch manager in Kan- 
sas City. 

* * * 

Manager Jack Stebbins of the Liberty 
Theatre here has decorated the mezzan- 
ine balcony in a manner most befitting a 
tea room and is serving afternoon tea to 
the ladies attending the matinees. The 
stunt is going over nicely. Bill Levy said 
to be sure to say that the Owl Florists 
furnished the floral directions. (We'll 
have to send him a bill for this.) 

* * * 

W. E. Truog, formerly district manager 
for Goldwyn and recently branch man- 
ager of the local Selznick office, has 
"quit" the film business. Mr. Truog is 
now general sales manager for the Breon 
Company, manufacturing chemists, a na- 
tional concern with headquarters in 
Kansas City. Mr. Truog has had a long 
and successful film career, during which 
time he was only with three different 
companies, and has many friends among 
the exhibitors, who wish him every suc- 
cess in his new affiliation. 

* * * 

Tom Curran, special representative for 
the Rayart Pictures Corporation, inde- 
pendent producers, is here on his regular 
call on the independent exchanges. 

* * * 

In calling to the attention of C. A. 
Schultz, Vitagraph branch manager, the 
presence of a little dirt on his upper lip, 
we were astonished to learn that it was 
nothing more than the beginning of a 
mustache, which Mr. Schultz proudly in- 
formed us was only a week old. Evi- 
dently it didn't "take," for a day or two 
later Mr. Schultz pointed to its absence 
in company with "the wife didn't like it." 
Better luck next time. 
» * • 

The Educational boys again hung up 
three first runs in down-town houses this 
week at the Newman, Royal and Liberty 

Theatres. 

* » * 

John B. Tackett of the Tackett Theatre, 
Coffevville, Kans., is building a small 
theatre jn South Coffeyville. which he 
expects to open about June 1. 

* * * 

It is reported that some mining camps 
in the vicinity of Arma, Kans., have been 
quarantined on account of a scarlet fever 
epidemic. However, the cases are not 
very serious and the theatres now closed, 
expect the quarantine to be lifted very 

soon. 

* » * 

Talked to Bob Gary this week. Ac- 
cording to the work schedule, Bob is 
about the exploitingest chap there _ is. 
"Look at 'em," he moaned, "there's thirty 
campaigns in thirty towns I've got to 
turn out on "The Hunchback of Notre 
Dame." 




A. Carlos 

Presents 

A 

RICHARD 

TALMADGE 

PRODUCTION 



Directed by 
James W. Home 



Story and Contin- 
uity by Frank 
Howard Clark 



D i s t r i buted by 
RENOWN Pic- 
tures, Inc., in the 
New York, Al- 
bany, Buffalo and 
Chicago terri- 
tories. 



SPEED — That's what they want when they see Richard 
Talmadge and that's what you'll give 'em in this newest pic- 
ture. 



Distributed 
by 



Film Booking Offices 

Thematic Music Cue Sheets Available on This Picture. 



Snower Bldg., Kansas City, Mo. 
J312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, Okla. 
106 So. Crosi Street, Little Rock, Ark. 



Page Ten 



HE REEL JOURNAL 



February 7, 1925 



Eight Units Hustle 

on F. B. O. Program 

Hollywood, Calif., Jan. 26.— Eight units 
are working at top speed turning out 
pated to be a record breaking year both 
pated to be a recordbreaking year both 
for production and distribution. 

Two Gothic units, organized by Lou 
Baum, are in production. 

Al Santell has just finished '•Parisian 
Nights," featuring Elaine Hammerstein, 
and Lou Tellegen. The second unit mak- 
ing the Evelyn Brent series, is at work 
on its fourth production, "Lawless Blood." 

F. B. O. is planning a new two-reeler 
called "The Pace Makers," featuring the 
entire "Go-Getters" cast. 

Fred Thomson is in production on 
"The Arizona Bearcat." 

Lefty Flynn is busy on his third pro- 
duction, "Breed of ihe Border." 

The final scenes of the Elizabeth 
Cooper novel, "Drusilla With a Million," 
are being shot, for Associated Arts Cor- 
poration. 

Another unit now established at the 
F. B. O. studios is the C. Gardner Sullivan 
Company, filming "Mock Marriage." 

The Van-Pelt-Wilson unit is filming a 
new Al Wilson air melodrama and Inde- 
pendent Pictures Corporation is making 
another feature with Bob Custer. 



Protect Exhibitors on 

"Quo Vadis" Rights 

New York, Jan. 28. — Exhibitors who 
piay First National's new screen version 
of Sienkiewicz's famous novel. "Quo 
Vadis," the American and Australian 
rights to which were purchased by Rich- 

A. Rowland while in Europe, will be 
protected against opposition theatres 
flowing any former picturization of the 
story. 

(icc r gc Kleinc, who purchased the 
American rights of the first film version 
oi "Quo Vadis" in 1913, has relinquished 
all rights in that film to the Unione 
Cinematographica Italiana, which made 
tin' new version, and to First National 

ires, In., which jurchased the film 
for America and Australia. 



HOW'S THIS FOR SERVICE? 
SHIP FILM BY PLANE 

The first episode of "The Riddle Rider," 
Universale new serial film was hurried 
from Kansas City to Newton. Kans.. the 
pa I week by air mail. 

The plane, piloted bv Tex LaGrone. 

made the trip of two hundred miles in 

an hour and forty minutes while an 

audience at Newton's Regent Theatre 

ted patiently for its arrival. 

i folio ■ il wire was received by the 

"U" Exchange from the Regent Theatre: 

Plane arrived 4:45. Riddle Rider on 

creen 5 minutes later Would have 

wired sooner but just got in from the 

landing field, \ccep1 our thanks for such 

wonderful cooperation. 

O. K. MASON. 
Regent Theatre. 



The editing staff of the Hal Roach 

Studios is now busy at work on the 
rushi o "] '.lack Thunder," the feature 
pi i idnct ii in recently filmed on the de ;er1 s 
oi Nevada and : eat tiring "Rex." the 
equine star of Pathe's sensational screen 
n ■ * . "King of Wild 1 1, a e 



Bulletin. 
VITAGRAPH WITHDRAWS! 

New York, Jan. 28 — Vitagraph, Inc., 
announced today it would withdraw 
from the Motion Picture Producers 
and Distributors, Inc., on February 1. 
Albert E. Smith, president of Vita- 
graph, has issued a statement declar- 
ing that justice can not be obtained 
for the distributors, the public, the 
members and the independent distrib- 
utors through the Hays organization. 

Vitagraph is the oldest motion pic- 
ture company in America, and one of 
the nine charter members of the Hays 
group. 



Special for F. B. O. 

to Be Made in East 

For tin first time since their inception 
three years ago. Film Booking Offices 
of America. Inc., are preparing to pro- 
a picture in the East, according 
to an official announcement by Major 
IT. C. S. Thomson, President and Man- 
aging Director of the company. 

The story, a big underworld melodrama, 
as yet untitled, will deal with the dang- 
ot bad associations in a big city, will 
be made by Belban Productions, and will 
be personally supervised by Mrs. Mary 
E. Hamilton, the only woman police 
chief in the United States. Johnny 

Walker and Virginia Lee Corbyn are to 
appear in the cast. 



"STOP FLIRTING" CAST. 

VVI en Al Christie's next feature-length 
comedy "Stop Flirting" goes into pro- 
duction next week it will have an ex- 
ceptional cast of farceurs in the leading 
oles. As already announced John T. 
.Murray, stage star, will have the leading 
role. Opposite him will be Wanda Haw- 
!ey, who has already been in one Chris- 
tie feature, "Reckless Romance," this 
, Hallam Cooley, George Stewart. 
Jack Duffv and Ethel Shannon. 



BUY "LIMITED MAIL." 

Warner Bros, added another play this 
week to their list of big stories that 
will he made into pictures on the new 
1925-2d program when they purchased 
"The Limited Mail" by Elmer Vance, 
dear to the hearts of theatre goers when 
popular price drama flourished over the 
Stair & Havlin circuit. 



'ii'a (J. Nilsson and Ben Lyon have 
i. il l>\ Frank Lloyd Productions 
for leading roles in Mr. Lloyd's next pic- 
ture for First National, "The Winds of 
ice." from Rex Beach's Alaskan 
n< i\ el of that title. 



AN INVITATION TO EXHIBITORS 

Xate Gould, business manager of the 
Heroin Lodge, De Molay Chapter of 

the M a order, extends a cordial 

invitation to all Kansas City exhibitors 
to attend the vaudeville skit to be out 
on lo the De Molays at the Gillham 
Theatre, 31st and Gillham Road, on 
' a av, February 5. 



GARY MIXES CARTOONS 
WITH EXPLOITATION 

Cartoon drawings have assumed an im- 
portant place in the exploitation of pic- 
tures, and to R. C. "Bob" Gary. Universal 
Exploiteer, goes the distinction for the 
introduction of cartoons and comics in 
teaser campaigns. 




A ' 



Gary has had a thorough training in 
newspaper cartoon work, having served 
on a number of big eastern newspapers 
in the capacity of cartoonist. Combining 
his drawing ability with resourcefulness, 
he is recognized as one of the most cap- 
able exploiteers in the Linked States. 

Starting in the show business as a 
press agent. Gary organized two road 
shows. Later he deserted this field to 
handle publicity for Oklahoma and Kan- 
sas oil companies. Six years ago he 
joined Goldwyu at Kansas City, in the 
capacity of exploitation representative. 
Here his ability was soon recognized, and 
in reward for the maimer in which he 
handled the publicity in connection with 
the visit of Maurice Maeterlinch, the fa- 
mous Belgian poet, Gary was appointed 
district exploitation representative for 
Goldwyu, with headquarters at Atlanta. 
Upon resigning from the Goldwyn forces, 
he joined Famous Players-Lasky, and 
was assigned in his four year connection 
to the Omaha, Milwaukee and Kansas 
City territories as exploitation represent- 
ative. 

It was at Omaha and Milwaukee that 
Gary attracted nation-wide interest by 
the effective cartoon campaigns which he 
employed in putting over pictures. 



Slater, Mo., Faces 

Sunday Ban Fight 

Slater, Mo., Jan. 24. — "If you close my 
theatre on Sunday, shut up your garage, 
filling stations, drug stores and stop de- 
livering newspapers:" with that retalia- 
tion against objectors of his Sunday 
show, theatre interests here threaten to 
bring out enforcement of an ancient 
"blue law" ordinance adopted here in 
1908. 

The attitude of authorities is to await 
the filing of complaints. Mayor R. B. 
Jenkins has declared the city officials 
would take no part in enforcing the meas- 
ure. 



If you think 
you saw thrills 

5/LK STOCKING 

SAL" wit till you 




y s a Crackerjack— 

Here are the actual words of a prominent New York exhibitor: '"Mid-night 

Molly' is a crackerjack picture. . . It is the first real logical crook story I've seen 

in months. . . . It's smooth as oil— grips you like a vise all the way through and the 

fans ought to eat it alive. It certainly will make a million new friends for this 

rapidly growing popular star." 

Go SEE "Midnight Molly" at your F.B.O. Exchange. See if the above 
report is true or not. It's a thousand to one you'll book if you look. Take 
a look. Do it Now. And here's a tip. More big Evelyn Brent melo- 
dramas are coming ! ! Speak for them NOW ! ! ! 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo 



127 S. Hudson, Oklahoma City, Okla 
106 S. Cross Street, Little Rock, Ark. 



Page Twelve 



THE REEL JOURNAL 



February 7, 1925 




EXPLOITATION 

IDEAS ^sHINTS 



CREAMER BELIEVES IN 
NOVELTY DISPLAYS 



John W. Creamer of the Strand Thea- 
tre, Chillicothe, Mo., used this novel dis- 
play for "Little Robinson Crusoe." This 
shadow box was four feet wide, five feet 
high and one foot deep. 

This display was built in three planes, 
with the three-sheet cutout located half 
way between the front and the back- 



Edited by "BOB" GARY, Universal Exploiteer 

miere in Kansas City and also at St. 
Joseph, Wichita, Kansas City, Kas., To- 
peka and other key points. 

Details of the campaign will be forth- 
coming in subsequent issues of the Reel 
Journal. 




ground. This latter was red rosin paper 
painted up to resemble the sky and the 
sea, with a dark red sun. 

On the front were two shields painted 
yellow and each holding one 11x14 photo. 
On the top is added a comedy touch by 
pasting down a one sheet cutout of "Fri- 
day." The parrot was pasted onto a 
piece of red rosin paper, and this was 
tacked onto the one-sheet figure. This 
was done so that the bird would assume 
a natural attitude by slightly bending. 
The rest of the front was painted brown. 

Creamer used this shadow box (with 
lights concealed in the base) for two 
weeks in the lobby, right alongside the 
door leading into the auditorium and 
every one entering just had to see it. 



A "SPEED SPOOK" TIE-UP 
WITH BIG MOTOR FIRM 



One of the most unusual tie-ups on 
record was reported this week by A. H. 
Blank Enterprises here. In connection 
with the showing of the late Johnny 
Hines special, "The Speed Spook," the 
Simons-Wiles Company, Kansas City dis- 
tributors for Buick motor cars, will build 
a "-.peed spook" car, which is to be an 
e: mi replica of the same car used in the 
picture. 

Ii i, planned to exhibit the car during 
the showing here of the picture's pre- 



ADVERTIS1NG OF "WINE" 
RESULTS IN PACKED HOUSE 



Sensational advertising again "packed 
'em" in St. Louis, when William Goldman 
exploited "Wine" at his Kings and Rivoli 
Theatres, with the assistance of Maurice 
Davis, Universale St. Louis exploiteer. 

Tying up The St. Louis Times to run 
William McHarg's story serially, Davis 
"sold" that paper on the idea of publiciz- 
ing the story heavily through its own 



medium. Fifteen hundred lines of sen- 
sational cuts and copy were used in the 
Times, to "sell" the story through its 
own paper. 

Not only that, but the Times bought 
600 lines in the Globe-Democrat, the 
medium which dominates the St. Louis 
morning field. "Job proof" sheets of "IS 
PROHIBITION A FAILURE?", one of 
the ads, were pasted on all ground-floor 
windows of the Times building, as well 
as on its street-corner newspaper boxes. 

Since it was a short story, "Wine" 
started in the Times one day before it 
opened at the Kings and Rivoli. The 
Times continued the story through six 
days of the picture's run, co-ordinating 
publicity perfectly to boost attendance. It 
did that, plentifully, Goldman admits. 



WORLD'S LARGEST NEWSPAPER 
ADVERTISES THE "PHANTOM" 



Car! Laemmle is using the largest news- 
paper in the world to advertise "The 
Phantom of the Opera" to Broadway. 

It occupies an area equivalent to 2,250 
full sized newspaper pages. So if it 
were printed in that form it would be 
even larger than the ordinary Sunday 
newspaper, which is supposed to be one 
of the largest things in the world. 

However the whole newspaper is only 
half a page in proportion. But that half 
is ninety feet wide and sixty feet high. 



This giant newspaper, painted in exactly 
the style of a newspaper, as the photo- 
graph shows, is on the side of the Uni- 
versal Exchange Building at 1600 Broad- 
way, New York. 

It is by all odds the most striking of 
the thousand signs that make up the 
great white way, and is just now the most 
talked of display in New York. 

Mr. Laemmle is confident that "The 
Phantom of the Opera" will excel even 
"The Hunchback of Notre Dame" in mag- 
nitude, and he believes in telling the 
world about it in this unusual and strik- 
ing manner. 



? sfSASSEEsg? 



Hniuersal Hkms 



Extra 



Extras 

: ^NTOMOF THE OPERA" 

NOWJ* PRODUCTION 

WILL BE SENSATION OF 1925 

CARL LA£MAft£ PREDICTS MOR£ 

HUNCHBACK Of NQTR£ OAMM 

umlM-trfd 'The Ph/.mtin cA the Opera: the sensational J*?***P* a rLiL 

TMft>mm«ff»e undertaking- Ihe fartMal twiatk^ C* <*«^l*W»S 
Jrrat novel- calls for a tremendous vrtfamxafjo* of the g** 8 *™ 
&tttaR«* ol the momm picture wtrti. the finest »Ck*rS *he most "<>W*<i 
Wsi«ti#r*. »*• mast skilled orchilwM are co-Openrtmd, io give 

L_ .S ij _ _-_. t.-i <...-.: ,-, ~ «l ihu. - — « —Jl- J-»i-.'i 



the 



world a material production of thte evlruordlnary drama. 



• • 



INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., FEBRUARY 7, 1925 



NUMBER 9 



"MIDNIGHT EXPRESS' 
OPENS NEW HOUSE. 



New York — Unqualified ap- 
proval has been the essence 
of all reports on the recent 
Columbia release, "The Mid- 
night Express." 

One enthusiastic exhibitor 
writes as follows : 

"This Columbia Picture 
broke all records for a seven 
day run at the Olympia Thea- 
tre, Worcester, Mass., and 
our business on the seventh 
day was so great that we 
found it necessary to open the 
New Park Theatre and run 
the picture in both houses 
throughout all day Saturday 
and Saturday night. 

I consider your "Midnight 
Express" one of the best box 
office pictures released this 
year by any film company, 
plenty of action, and heart in- 
terest suitable for any class 
house, carefully edited, well 
titled and a smashing good 
cast. 

"You can certainly tell your 
exhibitors who complain of 
quiet business to play this 
one and they will surely put 
out the S. R. O. sign and 
their patrons will lie sure to 
go out satisfied and send their 
friends in to see it." 



BALSLY RECOMMENDS 
PROGRAM CHANGE 



Lee Balsly, manager of the 
Western Pictures Company, 
who has just returned from a 
trip through the territory, has 
formed some interesting im- 
pressions of the industry's 
needs and stresses his point 
by declaring that picture pa- 
trons want most of all a di- 
versity of programs. 

The public is getting tired 
of the sex play and the super- 
drama and the big spectacle, 
he believes. "It is all right 
to give them a reasonable 
offering of such entertain- 
ment, but too much of it is 
deadening," he said. 

"I am trying to convince 
my prospects that they should 
liven up their programs with 
at least one clean out-door 
picture each week." Balsly 
said. "I believe firmly that a 
change to such a policy of di- 
versified presentation will 
show immediate results at 
the box office." he declared. 




ENTERPRISE NAMES 
NEWEST WESTERNS 



Bill Warner, manager and 
leading songster of the A. H. 
Blank Enterprises, was a 
Missouri traveler the past 
week. 



These Titles 

Alone— WILL PULL 'EM IN! 



SHE STARTED 
OUT— TO 
AVENGE A 
MURDER- 
BUT— 

LOVE INTER- 
VENED— 
iSHE "GOT"— 

ODA*# W^^W her man 

)y^^7Fr W F0R LIFE! 

* GETTING HER MAN* 
AND THREE OTHER WINNERS— 

"PAYING THE LIMIT" 

"3 DAYS TO LIVE" 

"WATER FRONT WOLVES" 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18tli St. Kansa. City, Mo 




An interesting angle which 
throws some light on existing 
preferences of tb» theatre- 
going public was made by 
Bob Withers, Kansas City 
manager for Enterprise Dis- 
tributing Corporation, this 
week. Withers stated that 
his company has bought more 
westerns for the new season 
than at any time in its his- 
tory, and that he believed 
there was a tendency to 
swing back to this type of en- 
tertainment. "For that rea- 
son, every one of our thirty- 
six releases for this season 
are Western or outdoor pic- 
tures," Withers said. 

The first twenty releases of 
the Enterprise Company as 
announced follow : Three 
featuring J. B. Warner, 
"Wanted by the Law," 
"Treasure Canyon." and 
"Westbound;" two featuring 
Al Ferguson, "Harbor Patrol," 
and "Driftwood"; three starr- 
ing Kenneth McDonald, 
"Yankee Speed," "After a 
Million" and "Slow as Dyna- 
mite"; "The Able Minded 
Lady," with H. B. Walthal : 
"Ridin' West" with Jack Per- 
rin ; three George Larkin's. 
"Tango Cavalier," "Apache 
Dancer," and "Mysterious 
Goods"; four specials featur- 
ing Ora Carew, "Getting Her 
Man." "Waterfront Wolves." 
"Paying the Limit." and 
"Three Days to Live" ; and 
three pictures starring Big 
Boy Williams, "Trail of 
Hate," "Blaze Away" and 
"The Freshie." 



Jack Langan, manager of 
Standard Films, reports an 
increasing demand for the 
new series of Arrow-Billy 
West comedies, now being re- 
leased by his company. The 
first two of the series of thir- 
teen are titled "One Exciting 
Evening," and "Be Yourself." 
Billy West surely goes the 
limit in his antics in these, 
Langan declared. 



Columbia Pictures have 
bought the motion picture 
rights to a very excellent so- 
cial story which was pub- 
lished in the August number 
of the Cosmopolitan Maga- 
zine. The story is entitled. 
"Everything Money Can 
Buy." It was written by 
Ethel Watts Mumford who is 
very well known and liked by 
readers of the Hearst publi- 
cations. 



Page Fourteen 



INDEPENDENT NEWS 



February 7, 1925 



HINES' LATEST, 
"CRACKERJACK," 
DECLARED BEST 

New York, Jan. 28.— The 
latest reports from Miami on 
Johnny Hines' latest, "The 
Cracker Jack," indicate that 
the entire cast, including C. 
C. Burr, will remain in the 
South for an additional two 
weeks until all the exteriors 
on the production are com- 
pleted. Prior to going into 
production, it was expected 
that the trip suoth would take 
no longer than four weeks of 
shooting, but the bigness of 
the production and the 
amount of sequences to be 
filmed have been so great 
that it will be impossible for 
the company to return before 
the tenth of February 

Up to the present time 
twelve thousand feet of film 
have been forwarded to the 
New York office, where rush 
prints indicate that "The 
Cracker Jack" gves every evi- 
dence of superseding Hines' 
latest successful feature, "The 
Early Bird." Particularly im- 
posing are some of the scenes 
picturing Johnny Hines mixed 
up with an army of revolu- 
tionary peons. The large 
number of extras used for 
these sequences gives an im- 
pression of bigness to "The 
Cracker Jack" that is unde- 
niable, and which, according 
to Burr, will prove to be one 



STANDARD BOOKS 
TWO WESTERNS 



Standard Films is booking 
two special Westerns at pres- 
ent which appear to be un- 
usually attractive for this 
type of entertainment, ac- 
cording to the comments of 
many exhibitors. 

In "Notch Number One," 
Ben Wilson is supported by a 
cast which includes Marjorie 
Daw and Yakima Canutt that 
provides a thrill for every de- 
partment of the picture. This 
is an Arrow picture. 

of the funniest sequences of 
the production. 

The entire cast and technic- 
al force are putting in some 
hard licks on this feature, 
since the great number oi 
sequences to be filmed has 
necessitated working well in- 
to the night. The headway 
already attained in three 
weeks of shooting has mani- 
fested itself in the rush 
prints, which in quality and 
quantity bear out Burr's as- 
sertion that in 'The Cracker 
Jack" Johnny Hines will 
give an unusually big produc- 
tion to the independent 
market. 

A. H. Blank are distributors 
in this territory. 



FACTS! 



YOU CANT IGNORE 

The public is fed-up on society dramas — 
that is one reason for a little business de- 
pression. The public everywhere is demand- 
ing more outdoor pictures. 

OUR CONTENTION IS— 
Give the public what it wants — you can't 
sidetrack demand and exist. 

TRY ONE CHANGE EACH WEEK, 
and watch the difference in receipts. 

And when you've made up your mind — 
»ee us for 

"The Pick of the Western Market." 



WESTERN PICTURES CO., 

117 W. 17th St Lee BaUly, Mgr Kanaas City, Mo. 



CHADWICK TAKES 
LARGER QUARTERS 

In preparation for the in- 
creased production activities 
of the 1925-26 season, the 
schedule of which will be an- 
nounced shortly, the Chad- 
wick Pictures Corporation 
has removed its offices from 
the seventh to the twelfth 
floor of 729 Seventh Avenue. 
The new offices occupy the 
entire floor formerly occupied 
by the Goldwyn Cosmopoli- 
tan Pictures Corporation. 

The new offices will also 
house the advertising pub- 
licity and exploitation depart- 
ments, which has recently 
been reorganized under the di- 
rection of Charles Reed 
Jones, who was formerly as- 
sociated with the Ernest 
Shipman enterprises in a 
similar capacity. Associated 
with Mr. Jones is Albert A 
Kartell. 

The Merit Film Corpora- 
tion, of which I. E. Chad- 
wick is president and Harry 
Thomas is vice-president, will 
also occupy offices in the 
same suite. 



C. B. C. ENGAGED 
WITH NEW PLANS 

Joe Brandt is now engaged 
in gathering material for the 
coming season's productions. 
Exchange men have been 
anxiously awaiting the an- 
nouncement of pictures to 
come, according to Joe Sil- 
verman, Independent Film 
Company head, local distribu- 
tors. 

Probable productions line 
up as follows : There will be 
six Perfection Pictures; an- 
other series of Columbia Pic- 
tures, probably to be six, and 
another series of six, the type 
of which has not yet been 
definitely decided on. 

Much will depend upon the 
stars who will be available at 
various times during the year. 
Then too, there is the con- 
tract mentioned several weeks 
ago which will be offered the 
winner of the Wampas Baby 
Contest. 



E. N. McFarland, traveling 
Kansas for the Independent 
Film Company, reports that 
he has never enjoyed as much 
interest from exhibitors as on 
his last trip. 



Lee Balsly, head of the 
Western Pictures Co., was a 
visitor to the territory this 
week in the interest of his 

product. 

* * * 

Bob Withers, Enterprise 
manager, as usual, made his 
flying trip through the coun- 
try air this week. 



MELODRAMAS 

Have made more money for exhibitors than 
any other pictures 

WHY? 

THE PEOPLE CRAVE EXCITEMENT 

Our lineup is packed with melodramas. 

For instance: 

"THE FIRE PATROL" 
"THE MIDNIGHT EXPRESS" 
"FIGHTING THE FLAMES" 
"HIS LAST RACE" 
"DESERTED AT THE ALTAR" 

And offered to you at a price that guaran- 
tees you a big profit. 

INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



Listen 

EXHIBITORS! 

If You Want Business 
Don't Overlook 

COLLEEN 
MOORE 



IN 



** 



Broken Hearts 
of Broadway 

An Irving Cummings Production 
with 

JOHNNY WALKER 

and Alice Lake, Tully Marshall, Creighton Hale, Kate 
Price and other screen favorites. 




READ what the critics say — 



"Broken Hearts of Broadway" is a pic- 
ture that should be a big help to the box 
offices of exhibitors. 

The picturization is at all times in- 
teresting and holding and is marked by 
an unusual smoothness of continuity, is 
carefully directed, well photographed and 
skillfully acted. There are many fine ex- 
ploitation angles, not the least of which 
is a cast of names many of which are in 
themselves strong box office attractions. 
—Exhibitors Herald. 



Contains enough appeal in the way of 
story, cast and title to get them in and 
will, in all probability, please. 

The names of Colleen Moore, Johnnie 
Walker, Alice Lake, etc., should help to 
get them in. — Film Daily. 

A corking picture. It will fit the 
smaller towns and the neighborhood 
houses where the title and the cast, which 
has a half dozen names of good screen 
value, and should prove to be business 
pullers. — Variety. 



A.H.BlankFilm Enterprises 

WM. WARNER, Manager 
130 West 18th St. Kansas City, Mo. 



Page Sixteen 



THE REEL JOURNAL 



February 7, 1925 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


EXCHANGES 

NATIONAL DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Dan Martin, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 


IF 


METRO-GOLDWYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gih" Jones, Booker 

Telephone — Grand 2110 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 
















ASSOCIATED FIRST 

NATIONAL PICTURES, 

Inc. 

1712-14 Wyandotte St. 

E. C. Rhoden, Manager 

T. O. Byerle, Asst. Mgr. 

Win. A. Burke, Booker 

Telephone — Harrison 8623 




MIDWEST 

EDUCATIONAL FILM 

ECHANGE, Inc. 

130 West 18th St 

C. F. Senning, Manager 

R. C. Borg, Ass't Mgr. 

and Booker 
Telephone— Grand 2886 




ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 




CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 
















FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower BIdg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 




FILM CLASSICS, Inc. 

115 West 17th St. 

Al Kahn, Manager 

I. Gerdts, Booker 

Telephone— Harrison 4661 




YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 
















PRODUCERS 
DISTRIBUTING CORP. 

Ill West 18th St. 
Clias. Knickerbocker, Mgr. 

A. W. Day, Booker 
Telephone — Harrison 0919 




UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods. Booker 

Telephone — Grand 1822 




STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 




K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 
















UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

L. B. Metzger, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 




VITAGRAPH, Inc. 

17th and Main Sts. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

Fred Thompson, Booker 

Telephone, Harrison 8351 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 


T 

of eac 

C 

in adv 


hi 

h 

he 
ar 


s directory will b< 
month. 

mges of copy miu 
ice of publication 


* 1 

t 

d£ 


published in the fi 

be in our office o 
ite. 


rs 
ne 


t issue 
week 



February 7, 1925 



THE REEL JOURNAL 



Page Seventeen 




Pathe Has 33 First 

Runs in One Week 



Pathe Product Has Majority of St. Louis 

First Run Houses Week of 

January 12th. 



Harry Graham, branch manager of 
Pathe, announces that the week of Jan- 
uary 12 found thirty-three -of its current 
releases represented on the screens of all 
but one of St. Louis' first run motion 
picture theatres. This is the first time 
in the history of the short subject field 
that such a feat has been accomplished 
in that city. 

The first run houses of St. Louis play- 
ing Pathe product for the week of Jan- 
uary 12 were as follows : 

Rialto Theatre — An "Our Gang" com- 
edy, "The Cannon Ball Express," Pathe 
News, Aesop Film Fable, and Topics of 
the Day; Missouri-True Detective Story, 
"The Girl and the Gangsters," Harry 
Langdon comedy, "The Sea Squawk," and 
Pathe Review; Grand Central — Pathe 
News and an Aesop Film Fable ; West 
End Lyric — -"Spat Family" comedy, "Deaf, 
Dumb and Daffy," Grantland Rice Sport- 
light, "Brains and Brawn," and Topics 
of the Day; Kings — Hal Roach "Star" 
comedy, "Wages of Tin," Pathe News, 
and an Aesop Film Fable; Rivoli — Hal 
Roach 'Star" comedy, "Wages of Tin," 
Pathe News, and an Aesop Film Fable ; 
Loew's State — Arthur Stone comedy, 
"Just a Good Guy," Pathe Review, Pathe 
News and Topics of the Day ; Orpheum — 
Pathe News, Aesop Film Fable and 
Topics of the Day; Grand Opera House 
— Pathe News, Aesop Film Fable, and 
Topics of the Day; Majestic — Harold 
Lloyd feature, "Hot Water," novelty spe- 
cial, "The Deatli Ray"; "Our Gang" 
comedy, "The Big Town," Pathe News, 
and Topics of the Day. 



Five F. N. First Runs 

for Week February 7 



First National will be well represented 
on February 7 with full week runs ar- 
ranged by Harry Weiss, manager of First 
National, St. Louis, and Wm. Goldman, 
representing Kings and Rivoli theatres, 
when these theatres will show day and 
date, "Husbands and Lovers." Mr. Weiss 
has also arranged with Mr. Skouras for 
day and date showing at the New Grand 
Central, West End Lyric and Capitol 
theatres for "A Thief in Paradise." Out 
of seven possible first runs, First Na- 
tional has secured five, and as far as the 
records are available, this is the first time 
in the history of St. Louis that five first 
runs have used the product of one ex- 
change in one week's showing. 



ANYHOW, THE BOYS WERE 
FEELING THEIR "OATS" 



It is said the spring will see other 
changes along Picture Row. And speak- 
ing of spring. Saturday afternoon, Jan- 
uary 24, found all the boys strung along 
the pavement of the row. Even Nat 
Goldstein was all decorated with a new 
Kelly and everything. Looked like he 
was bound for a funeral or wedding or 
something. Columbia Pictures must be 
going good. When Joe Feld slipped out 
along about 3 :30 we suspected he was 
bound for the ball game until news of 
the arrival of Herbert Feld, 9 pounds 
and lusty lunged, was passed out. 



Picture fans of Maplewood, Mo., will 
vote on a name for the new 1,200-seat 
theatre which throws its doors open on 
February 1. Dave Nelson will manage 
the new house. When it came to picking 
a name for the theatre he decided to let 
the movie patrons do it. Fair enough 
and should register big at the box office. 



Harry Weaver of the Gem Theatre, 
New London, 111., is recovering from his 
recent illness. He is a patient at the 
local hospital. 



Baker & Dodge Open 

New Grand, Keokuk 

Baker & Dodge opened the Grand 
Theatre, Keokuk, la., on Tuesday, Jan- 
uary 27. On Monday, January 26, state, 
city and county officials and prominent 
citizens participated in the formal dedica- 
tion of the house. 



Patrons of the Liberty Music Hall. 
3627 Delmar boulevard, St. Louis, passed 
quietly from the show house at 11 :15 p. 
m. when fire broke out in the boiler room 
from an overheated furnace. 

The last show was in progress when 
smoke began pouring into the auditorium 
which was fairly well crowded. An an- 
nouncement was made from the stage, 
telling the spectators the cause of the 
smoke and as the orchestra played they 
left the theatre in orderly fashion. 

The damage from the fire was slight. 
(Continued on Page 19) 



tf'aBKBSSElSSllSias^^ 



PICTURE for PICTURE 

THERE ARE 

NONE 

BETTER THAN 

PROGRESS WESTERNS 



THE BEST WESTERN STARS IN 
THE BEST WESTERN STORIES 



Progress prturrs (top. 

(Specializing in Western Production*) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 

1 
Eg]g]|g|gg|[g|glg|(g@ffi|gl|g|{fflFi^ ^ 



Page Eighteen 



THE REEL JOURNAL 



February 7, 1925 




BOX-OFFICE 




F. B. O. 
Thundering Hoofs, Fred Thompson — 
This one is as good as they make 'em. 
Don't pass up the Fred Thompson pic- 
tures if your patrons like action. "Silver 
King" is the beloved hero for the chil- 
dren. We are assured of good business 
when we advertise any of this series. 
Fine for small, towns. — Oscar Reiner) 
Elite Theatre, Humboldt, Kans. 

Mary of the Movies, all star— If it 
hadn't been for the invoice I would not 
of known what I was running as there 
was no title. Just 45 minutes running 
this one out, and my patrons didn't know 
what it was all about. The picture might 
have been good if we had gotten all of it. 
— E. D. Larson, Peoples, Moran, Kans. 

Can a Woman Love Twice, Ethel Clay- 
ton — A good feature, but poor print as 
usual. — E. D. Larson, Peoples, Moran, 
Kans. 

American Manners, Richard Talmadge 
— Talmadge is surely a winner for us.— 
Globe Theatre, Savannah, Mo. 

Millionaire Cowboy, Lefty Flynn — Lefty 
Flynn is a good bet. He did some good 
acting in this picture. — Globe Theatre, 
Savannah, Mo. 

Thundering Hoofs, Fred Thompson — 
My patrons well pleased with Fred 
Thompson and Silver King, and they are 
inquiring when we are going to give them 
another. — Globe Theatre, Savannah, Mo. 
North of Nevada, Fred Thompson — We 
showed this picture on January 3 to an 
enthusiastic audience. It surely made a 
hit and all are asking when the white 
horse will be here again. — Community 
Theatre, Rosendale, Mo. 

FIRST NATIONAL. 
Sunshine Trail — A No. 1 picture. 
Pleased 100%.— W. E. Stepp. Regent, 
Royalton, Kas. 

Her Temporary Husband, Owen Moore, 
all star — One of the best comedies we 
have ever shown. Got a big laugh from 
beginning to end. You can't go wrong 
with this picture. — Shell & Standly, Opera 
House, Laclede, Mo. 

Children of the Dust, Johnny Walker — 
One of the best program pictures in 
months. — J. G. McKee, Electric, Bolivar, 
Mo. 

The Wanters, Marie Prevost — One 
hundred per cent audience appeal. Com- 
ments were many. Make more like it. — 
A. J. Blackwell, Best, Henrietta, Mo. 

Lilies of the Field, Corinne Griffith — 
This one was wonderful. Patrons called 
me over the phone the next day to tell 
me how good this one was. Drew a good 
crowd on Christmas Day. — L. H. Griefe. 
Opera House, Windsor, Mo. 

The Love Master, Strong Heart — 
Pleased 100%. A good buy for any 
theatre. Print good. — Shell & Stanley, 
Opera House, Laclede, Mo. 

When a Man's a Man," John Bowers — 
A good production, hut the drawing 
power of the book is what brings the 
business. Had bad weather so had small 
crowd. Film and Adv. good. — W. A. 
Doerschlag, Strand, Ransom, Kas. 



FOX 

Ladies to Board, Tom Mix — This is a 
good picture. Pleased 100%. Plenty of 
comedy. — J. M. Patterson, Little Gem, 
Hunter, Ark. 

Galloping Gallagher, Fred Thompson 
and Silver King — Thompson and Silver 
King have won their laurels here. This 
was another good one and good story be- 
hind it. Film fair. — T. H. Lauck, Opera 
House, Mound City, Kans. 

A Girl of the Limberlost, special — An 
A-l picture from start to finish. — Jno. E. 
Travis, Doric, Erie, Kas. 

Mickey, Mabel Normand— This was a 
clever comedy drama six years ago, but 
clothes and settings too old and out of 
date now. Too many good ones on the 
market. Better pass this re-issue up. 
Played two days to light business and 
bad weather. — T. H. Lauck, Opera House, 
Mound City, Kas. 

There's Millions In It — This picture is 
clean and rather interesting and some- 
what exciting. I think most people will 
like it. It can easily be shown in Catho- 
lic audiences like ours. — Father Placide, 
Conception Parish Hall, Conception, Mo. 
PARAMOUNT. 

Back Home and Broke, Thomas Meigan 
— One hundred per cent entertainment. 
Majority of patrons said this was the 
best we have ever played. — L. H. Griefe, 
Opera House, Windsor, Mo. 

Hollywood, all star — A good picture for 
any house. Lots of comedy throughout 
all of it.— C. C. Perry, Rex, Maysville, Mo. 

The Woman With Four Faces, Betty 
Compson — A dandy crook picture which 
pleased all. — Jno. E. Travis, Doric, Erie, 
Kans. 

Mr. Billings Spends His Dime, Walter 
Hiers — Not much to this one. — Jno. E. 
Travis, Doric, Erie, Kans. 

Wild Bill Hickok, Wm. S. Hart.— Had 
the biggest crowd of the month and it 
pleased about all of them. I can't see 
how some fellows knock on this picture. 
Give me more like it. — W. A. Hillhouse, 
Lyric. Glasco, Kans. 

PAT HE. 

Dr. Jack, Harold Lloyd — The first Lloyd 
picture. Went great. — Roy M. Burchett, 
Electric, Greencastle, Mo. 

Nanook of the North — An educational 
picture is all. Can't recommend although 
there are great snow scenes. — Roy M. 
Burchett, Electric, Greencastle, Mo. 
UNIVERSAL. 

Signal Tower, Virginia Valli — Pleased 
95%. Good enough for any theatre. — O. 
L. Howard, Howard, Hollister. Mo. 

Fool's Highway, Mary Philbin — Pleased 
95%. Received lots of comments. — O. L. 
Howard, Howard, Hollister, Mo. 

Fast Express (serial — I have just fin- 
ished the fifteenth chapter of the Fast 
Express, starring William Duncan and 
supported by Edith Johnson. This is 
the best serial that I ever run and held 
up 100% during the cold weather. I 
was so well pleased with this serial that 
I hooked in two more from Universal, 
Wolves of the North and The Riddle 



Rider. If you are looking for good 
serials give Universal a chance. They 
will treat you right. — E. D. Larson, Peo- 
ples, Moran, Kans. 

The Fast Worker, Reginald Denny — I 
believe this is as good as sporting youth. 
It surely will please them. — Sam Minnich, 
Electric, Chillicothe, Mo. 

VITAGRAPH. 

The Man from Brodneys, J. Warren 
Kerrigan — A good picture that pleased 
most of my patrons. — J. G. McKee, Elec- 
tric, Bolivar, Mo. 

The Man Next Door, all star — One of 
the best I have played lately. Should 
please 90 per cent. — J. M. Patterson, Lit- 
tle Gem, Hunter, Ark. 

Borrowed Husbands — A very disap- 
pointing picture. — John E. Travis, Doric, 
Erie, Kans. 

The Love Bandit, Victor Sutherland — 
A very fine picture. Much better than 
the title indicates. — Thos. Daniel, Home, 
Rockville, Mo. 

Flower of the North — One of the best 
we have shown. — Thos. Daniel, Home. 
Rockville, Mo. 

The Beloved Brute, Wm. Russell— A 
dandy good picture, but didn't get any 
business for me. Sam Minnich, Electric, 
Chillicothe, Mo. 

WARNER BROS. 

Brass, all star — This is a fine picture. 
We need more like it. — W. E. Stepp, Re- 
gent, Royalton, Kans. 

Daddies, Mae Marsh — They like this 
kind. Drew good business in spite of ter- 
rible weather. — Opera House, Windsor, 
Mo. 

Conductor, 1492, Johnny Hines — A 
mighty clever Irish-American comedy 
drama. Certainly gets the laughs and 
will register at any box office. Hines 
is a winner here. Picture has every- 
thing and will please all. Good business 
two days. — T. H. Lauck, Lauck's Opera 
House, Mound City, Kans. 



31 IE 



3C 



3E 



Exploit 

Your 

Pictures 



We can make up and print 
any special herald or novelty 
which you require to exploit 
any picture released. Write 
us and get our prices. They 
are reasonable. 



KEYSTONE 

— \ Press f- 

THEATRICAL AND COM- 
: MERCIAL PRINTERS : 
19th and Wyandotte Streets 
Kansas City - Missouri 



ST. LOUIS— Continued. 



An Employees Ball. 

A bobbed hair beauty and mid-winter 
bathing queen contests were features of 
the seventh annual mask ball of the film 
exchange employees given at Arcadia 
Dance Hall, 3517 Olive street, Wednes- 
day evening January 28. A total of 
$300 in prizes was paid to the beauties 
and the wearers of the best costumes. 



Theatres in the St. Louis territory re- 
ported to be closed include: Houses in 
Cabool, Mountain View and Winona, 
Mo.; Opera House, Loogootee, Ind. ; New 
Haven Theatre, New Haven. Mo.; houses 
in Essex, Dudley and Gray Ridge, Mo., 
operated by W. D. Martin ; Cantwell and 
Isis theatres in Brunswick, Mo. ; Little 
Egypt Theatre, Gorham, 111. 



Barne) Rosenthal back from .i 5 \vinx 
through Eastern Missouri is very opti- 
mistic about the outlook for 1925. He 
reports an ever increasing interest in in- 
dependent productions and predicts that 
1925-26 will see a record demand for 
sm ii pictures. ''Independents are now 
in a position to compete with the so- 
call d national distributors and exhibitors 
have come to realize that," Barney opines. 

The Cornet-Casey Company, Chemical 
Building, has been awarded the general 
contract for the new Lyric Airdome at 
Delmar boulevard and Taylor avenue. 
The airdome and stores will cost about 
$200,00 and will "be ready for the summer 
season. 



Parkin, Ark., Select Theatre is being 
dismantled. 



William Goldman, owner of the Kings, 
Queens and Rivoli theatres, St. Louis, has 
purchased a beautiful home at 211 Skin- 
ker boulevard opposte Forest Park. It 
is one of the finest homes in town. 



Jean Belasco, who formerly handled 
exploitation and publicity for Universal 
Pictures out of St. Louis, Kansas City 
and Cleveland, but more recently manager 
of the Randolph Theatre, Chicago, was 
along Picture Row January 24. Jean 
lias branched out as an impressario or 
words to that effect. In short he has 
an act of his own now in :'Marjah," a 
mystic. He has booked the act for a 
week's run at the Aubert Theatre, a lead- 
ing Northwest St. Louis picture palace. 



The Carlisle Theatre, Emden, Mo., lias 
closed. 



Twe centa per 



THE CLEARING HOUSE 



word payable 
advance, 
accepted for 
than 60c 



ible in 

No nds CI? I I C 

or leu* O-EjI-iLO 



Ii 

THEATRE WANTED 
Want pitying theatre in town of not 
lex.s than 5,000 population. Must he good 
proposition and priced to sell. State full 
particulars in first letter. — .1. H. Kelly, 
Box 222, Arkansas City, Ivas. p ^-^-S 

THEATRE FOR SALE 

Continuous. 12 hours every day, this 

city; 20 years* lease. Average net weekly 

profit about $250. Terms. — F. S. Eby, 710 

Lee Bldg., Kansas City, Mo. p:5t-2-15 

WANTED — RELIABLE MEN 

to sell American Fire Extinguisher to 
Motion Picture theatres. Big money to 
hustlers. American Chemical Co. Leb- 
anon, Pa. p3t-3-15 

WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines, 
Iowa. I'M — ^-2S 

FOR SALE CHEAP 

Motiograph De Luxe nearly »iew, !'5 
opera chairs. Beautiful forest scenery 
curtain of genuine oil painting, with 
wings to match, all in good condition, 
act auick. W. R. ROSS 

Purdin, Mo. P2t-2-14 

THEATRE FOR SALE 

Finest opportunity; $3»50O cash, balance 
to suit. Address J. Bowman, New 
Prague, Minn. p3t-2-15 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kama, City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



VAUDEVILLE — MUSICAL, TABLOIDS 

(1IRL REVUES — BANDS — 

ORCHESTRAS 

furnished for 
Theatre* — Picture Palaces — Clubs 
Societies — Shrines — Fetes 
Colleccs — Etc. — Etc. 
by the 
WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 
Mainstreet Theatre lllilis. 
Manager 



201 

Jolly Jones, Jr., 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos* Organs. Theatres and MIs- 
ccllnneous Articles, 

lllilll»lll!llll>OIINII]l>ll>lli:illllllllllllllllllilllllllllllilllllllllllllllllllllllll!llll!illl 

THEATRE OWNERS 
Attention ! 
Get our prices on used theatre instru- 
ments — Wurlitzers, Seeburgs, Foto Play- 
ers nnd others. 

J. W. JENKINS SONS Ml SIC CO. 
Sole distributors of the wonderful 
Portable Pipe Organ. Write for catalog. 
1013 Walnut St., Kansas City, Mo. 

For the 

MAKING OF MOVING PICTl RES 

Call or Wire 

TRACY MATHEWSON, ATLANTA, GA. 

Constitution Bldg. 

p3t-2-15 



BUYS 



Rates for other 
spaces furnished 
on request. 



liilhiiiilltilllllllUlltllllilllllllilllllllllllllllllllilll HlllilllHIlllllllli 



WANTED, TO BUY, 300 opera chairs in 

first class condition.. Suitable for non- 
raised floor. State condition and price. 

I>. C. Kennedy. Electric Theatre, 
(_'4t-3-7 Glasgow, Mo. 



FOR SALE — 2 Fnlco Arc Controllers 
used two months. Two hundred nnd 
twenty- five dollars will take the two. 
W. H. Hcffley, Duncannon, Pa. P-2-S-3t 



isa$.City N 

Engraving & 
Color plate Co 

8*m<j Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Ftchints 

^on time'' stifvifi 



ORGAN FOR SALE 

American Fotoplayer Number 20. Good as 
new. Crated ready to ship. Used less than 
year's time. Cost $3,750. First $1,350 buys it. 
Address Star Theatre, Nevada, Mo. tf 



MOVING PICTURE STAGE SETTINGS 

n draperies or painted designs, moving picture screen on curtains that 
roll up, stage scenery of all descriptions. 

SCHELL SCENIC STUDIO, COLUMBUS, OHIO. 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons 

Minusa Screens 
Compensators 



Rheostats 

Opera Chairs 

Mazda Lamp Equipment 



J^OTIOGRAPjLj 

Projectors 



Chas. M. Stebbins S V C 



SUPPLY CO. 



182 2 Wyandotte 
Kansas City, Mo. 




ROANNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



CONSISTENT 



PAOLA, KANSAS 



OS AW ATOM IE, KANSAS 



EMPRESS THEATRE 

WILLARD FRAZIER, Manager. 

Osawatomie, Kansas, January 24, 1925. 

Film Classics, Inc., 
115 West 17th St., 
Kansas City, Mo. 

(Attention, Mike Kahn) 
Dear Mike: 

The success I am having with WARNER 
BROS. CLASSICS merits a letter of praise. And 
I wish to say that I am doing very well indeed. 

For the past year I have regarded WARNER 
BROS. PICTURES as being the very best con- 
sistent product which I have to offer to my audi- 
ences. I only wish there were twice as many on 
your program. 

I am very truly yours, 

WILLARD FRAZIER. 





115 West 17th Street 



OF KANSAS CITY l*c 



Al Kahn, General Manager 

M. A. Kahn, Manager 
Earl Bell, Sales Manager 



Kansas City, Mo. 







I 



VOL. IX, NO. 9 



FEBRUARY 14, 1925 



PRICE TEN CENTS 

Over 



Copies each 
Issue 








I 



! 






p 



RACTICALLY every wise exhibitor in the country 
LACES serials at the head of the money-making 
ICTURES and appreciate their value now more than ever before 



A 



NOTHER reason for increased demand for serials is 

BSOLUTE agreement of the 'ndustry that 

LL aerials made recently are better than ever before. 



T 



"Into the Net" 

featuring 

Edna Murphy and 

Jack Mulhall 

"Idaho" 

featuring 
Mahlon Hamilton 

and Vivian Rich 

"Galloping Hoofs" 

featuring 
Johnny Walker and AUene Ray 

"Ten Scars Make a Man" 

featuring 
Allene Ray 



HERE is no doubt that from every angle 

HEY are the very best bets for your 

HEATER — as reports from others have proven. 



H 



UNDREDS of exhibitors who 
EARTILY dissapproved them before 
AVE adopted serials as a steady diet. 



E 



EVEN you must admit an 
NORMOUS increase in receipts 
VERY time you play one. 



In other words they all agree that short subjects and serials are the 
best box-office bets and Pathe certainly hat them! 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
T. A. EPPERSON, Msnager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 






I 
l 






I 

I 




PUBLISHED EVERY SATURDAY. MAINSTREET THEATRE BLDG-. KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



Novelties 

are half your show 

—People want novelties as much- 
often more than they do features, 
and the smart showman gives his 
patrons what they want. 

F. B. O. is releasing 

the highly popular "SCREEN 
ALMANAC" and the BRAY CAR- 
TOONS. 

These two novelties have proven and 
are proving the biggest novelty drawing 
cards for thousands of Exhibitors. 

The BRAY CARTOONS are written and 
directed by Walter Lantz-the SCREEN AL- 
MANAC is produced by E. V. Durling. Both 
are Standard Cinema productions and are dis- 
tributed by FILM BOOKING OFFICES OF 
AMERICA, Inc., 



Snower BIdg., Kansas City, Mo. 127 S. Hudson, Oklahoma City, Okla. 

3312 Olive Street, St. Louis, Mo. 106 S. Cross Street, Little Rock, Ark. 



February 14, 1925 THE REEL JOURNAL Page Three 



h 



jmmmjmmmm^^utiiM^^tMEiMMUiiL^uiiiMmmmMmmmmmimawnMmmmmmYtmuwnTm^mmnmrmmwtmwfj^^tmmsmtnu^Tmmmm^ — 



A NEW PLAN ! ! ! 
FOR EXHIBITORS ! ! 
AND EXCHANGEMEN ! ! 



COUNTY RIGHTS FOR LIVE SHOWMEN! ! ! 



RUDOLPH 
VALENTINO 

AND HIS 88 AMERICAN BEAUTIES 



This Is Not a Re-Issue 

This Is The Biggest Attraction Since "Mickey" ! ! ! 
Your County Rights and Print Available Now! ! ! 

Played With Personal Appearances of Winning Beauties. 

Keith's Hippodrome, Baltimore 

Davis' Grand, Pittsburgh 

Rowland & Clark Theatres, Pittsburgh 

Marcus Loew's State, Boston 



WIRE FOR TERMS ! ! ! 

Chesterfield Motion Picture Corp. 

729 Seventh Avenue, New York City 
Joe Klein Bryant 4616 Nat Levine 

, artHaBiaWIMI ■ !■! I l l ■ MII U I .WIiB l ll ■ ! ! ! ■■■■ I l ll I BiBiK I I MW Il l I ''WI^W Mia— B— MMM—— 



Page Four 



THE REEL JOURNAL 



February 14, 1925 




St. Joseph Closed 

100% on Membership 



Published Every Saturday by 

REEL JOURNAL PUBLISHING CO 

Mainsteet Theatre Bldg. 
KANSAS CITY, HO. 

BEN SHLYEN 

Publisher and Editor 

St. Louta Correspondent 
DAVID F. BARRETT 

3748 Meramec Avenue 

Change of advertlalnc must reach this 
offlee not later than Tuesday of each 
week, otherwise same copy will be run. 

Circulating; In Missouri, Kansas. Northern 
Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 



Radio 



Much has been said on the subject of 
radio as it concerns the motion picture 
from a competitive angle. There are ex- 
hibitors who have found radio a strong 
competitor and others, who have tied 
in with it and made it a blessing. 

With all the thoughts expressed and 
all the advice given out, it seems that the 
best of these is the suggestion that radio 
as a competitor is merely an incentive to 
better productions and better theatre pre- 
sentations. And that the public will 
naturally patronize that which will give 
them the greatest entertainment. Which 
is as it should be. 

In commenting on radio Leonard K. 
Brin, a northwest exchangeman, seems to 
have hit the nail on the head in his 
statement, which follows : 

''Don't blame the radio, the public is 
getting picture wise," says Leonard K. 
Brin, head of Kwality Pictures, of Seat- 
tle and Butte. 

This thought was conveyed by Mr. 
Brin in stating that business in the 
northwest had been particularly good 
during the past year, and it was getting 
better all the time, because the people 
in his territory knew what they wanted, 
insisted upon getting it, and just as long 
as they got it, business is at top notch. ( 

"Neither radio or any other side 
amusement line will interfere with pic- 
tures to any extent as long as producers 
give the public the entertainment it 
wants. In our territory business goes 
along on an even tenor, and the exhib- 
itors make money, just as long as we 
have the right pictures. But let one or 
two bad pictures slip in, and the result 
is felt immediately. 

"We do not do much outside exploita- 
tion in our territory. The exhibitors use 
their advertising appropriations for 
straight newspaper space, and find they 
can get the best results from that source. 
Even then if they have a bad picture, 
the public seems to instinctively know it. 
and all the advertising and ballyhooing 
in the city can't bring in the business. 

"Yes, sir, the public is getting wise. 
and the sooner the producers and ex- 
hibitors realize it, the sooner will tin- 
old capacity report start to float in from 
the front line." 

Think this over. 



C. E. "Doc" Cook, general manager for 
the M. P. T. O. of Kansas and Missouri, 
returned to the city Monday after having 
finished another leg of that organiza- 
tion's march toward one of the strongest 
memberships in the country. 

He reported St. Joseph, Mo., closed 
practically 100%, with these prominent 
showmen on the membership roll : Bar- 
ney Dubinsky, Tootle Theatre; M. W. 
Reinke, Royal; F. O. Williams, Electric; 
Helen Wertenberger, Empress ; Roy 
Spurlock, Star and Nickel Theatres; Ed. 
Peskay, Penn., and J. G. Gach, Liberty. 

Cook expects to extend his campaign 
to the Southern section of the territory 
this week. 

He expressed much enthusiasm over 
general prospects and achievements of 
the mid-west exhibitors organization and 
declared that in a few days announce- 
ment would be forthcoming of one of the 
biggest legislative benefits in years. The 
association is now working on a proposal 
at the Kansas capitol, but are withhold- 
ing information until a later date. 

Cook stated that he had run into non- 
theatrical competition on his tri p in 
Northern Missouri and declared that the 
organization would take definite action 
against this practice immediately. In one 
town, he said a collegiate institution was 
conducting an entertainment once a week, 
showing only the biggest pictures at an 
admission of 50 cents. 



Women Would Hold 

Kas. Censor Board 



Kansas City, Kas., Women's club mem- 
bers are reported to be greatly aggra- 
vated over efforts now being made in 
the Kansas legislature to abolish the Kan- 
sas Censor Board. A bill to abolish the 
board has been introduced in the legis- 
lature by Representative Ben J. Endres 
of Leavenworth. 

Mrs. J. A. Cable, of Kansas City, Kas., 
former president of the Council of 
Women's Clubs, declared this week that 
she was opposed to the abolishment of 
the censor board because such would 
menace the youth' of the state. 



On account of lack of power and light 
in the town due to a blizzard the Olympic 
Theatre, Clarksville, Mo., was forced to 
close for a few days. 



HN-E-W-S O 
IGHLIGHT O 



First National Pictures' stars and exec- 
utives staged a production of their own 
last Saturday night with countless thou- 
sands for an audience, broadcasting over 
the radio from WIP Station, GimJbel 
Brothers in Philadelphia, they established 
a precedent whose success was proved 
with the receipt of four thousand tele- 
grams at the station from interested fans. 

* » * 

It is generally predicted that William S. 
Hart will release his productions through 
Producers Distributing Corporation, in 
case the negotiations now pending be- 
tween Cecil DeMille and that organiza- 
tion are carried through to a connection. 
Hart is now in New York seeking an 
outlet for his Western product. 

* * * 

Vitagraph's resignation from the Mo- 
tion Picture Producers and Distributors 
of America, Inc., may ibe followed shortly 
by a veritable war against the association 
by independent motion picture exhibitors 
and producers, who threaten suit in 
charging "restraint of trade," according 
to advices from New York. 

* * * 

General Pershing has been offered 
command of the forces of independent 
producers, a dispatch from New York 
informs. He has announced his nitention 
of considering the proposal and has prom- 
ised an answer after his return to New 

York. 

* * * 

Announcements of building in the near 
future three big Chicago theatres cost- 
ing $2,000,000 will add 6,750 seats to that 
city's amusement capacities. Schoenstadt, 
United and Lynch and Miller interests 

are the builders. 

* * » 

The cost of censorship in New York 
state since August I, 1921, when a board 
of review was established, has been $656,- 

93751. 

* * * 

Tom Mix has signed a new contract 
with Fox lasting until summer, 1928. 

* * * 

Now it appears that Tom Mix is the 
recipient of the world's fattest salary. In 
contracts rtcently renewed with William 
Fox, the western actor is said to draw 
a guarantee of some $3,000,000 for some 
three years' services. However, Mix must 
finance some of his productions. 




Charles R_ Rogers presents 
lA RENAUD HOFFMAN Picturixatioro 

ON THE 
THRESHOLD 

awtt 

Cladys Hulette, Henry B. Walthall. Sam OeGrasse 
Robert Cordon. Charles Sellow. Marsaret Seddon 
mi Willis Math.s ° 



Released, by 



r*j{fa»7ir.fw&7Z 




mis 



.k" 



oxOi 




! 




with a supporting cast including 

VIRGINIA BROWN FAIRE 

Lee Shuman, Leonard Clapham and many others 
This Picture Positively Is Destined 

1*0 pack every 
theafre in 
Hie land/ 

;ensafe/ f 






Thematic Music Cue Sheet 
Available on this Picture 



Procurable Only Through 



F. B. O. 



Snower Bldg , Kansas City, Ho. 
3312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, OkU. 
106 S. Cross St., Little Rock, Ark. 



Page Six 



THE REEL JOURNAL 



February 14, 1925 



J. B. TACKETT, PIONEER EXHIBITOR, IN 

FIGHT TO GIVE KANSAS SUNDAY SHOWS 



New $35,000 House at Coffeyville. 

Building Just Across the 

State Line. 



B. 

lias 



Coffeyville, Kas., Feb. 4. — Jolm 
Tackett, pioneer Kansas showman, 
had his bout with the opponents of the 
Sunday show ..and thus far, appears to 
have the crowd on a stand-off, as the 
smoke of battle clears away. 

Tackett is building a $35,000 house just 
across the state line on the Oklahoma 
side in order that he may open his new 
house on Sunday. The Kansas laws pro- 
hibit Sunday opening. Road shows and 
big features will be presented by the 
new house. A ten-piece orchestra is to 
be a feature. Tackett also operates the 
successful Tackett Theatre here. 

When Tackett first announced plans 
for his Sunday show, the ministers of the 
city are said to have united in asking 
their flocks to boycott the new enterprise. 
But. as is usually the case in a trust 
game, Tackett declares that this opposi- 
tion has actually been responsible for an 
increase in business at his theatre. Re- 
ceipts at the Tackett had been falling off, 
'but on the Monday night following the 
ministers' attack, receipts picked up $10 
and have steadily increased to $25 daily- 
average greater than previous admission. 

The new building is to include a 35- 
foot stage and is to seat about 1,500. The 
size of the house is to be 75 by 140 feet. 
Of concrete and tile construction, to be 
fireproof, it is one of the finest theatres 
in the state. 

Tackett began in the show business at 
Coffeyville 27 years ago, presenting legiti- 
mate road shows such as "Nellie, the 
Beautiful Cloak Model." He has been in 
the movie game for 20 years, and is said 
to have operated the first picture house 
West of Chicago. 

Years ago ,this pioneer showman dem- 
onstrated his initiative when he produced 
a thriller around the sequences in the ca- 
reer of the Dalton boys, whose career of 
banditry was ended in a raid on the 
Coffeyville hank. He also developed a 
picture around the life of Cole Younger. 



"U" Price Cut on 

Program Pictures 



Universal salesmen have been given 
lists of all program pictures and have 
been instructed to make very liberal 
terms to exhibitors for them in consid- 
eration of volume of booking and imme- 
diate dates, so that by the end of June 
all of the bookings on Universale Special 
Attraction program will have been com- 
pleted, L. B. Metzger. local manaeer. an- 
nounced this week. It will then be pos- 
sible to retire these prints and close the 
books on Universal Special Attractions. 

In order to make still more attractive 
prices, Mr. Laemmle has permitted the 
sales directors to write off immediately 
the overhead charges which would nor- 
mally have to be fieured in the sales 
price of these Special Attraction photo- 

| Mrtzepr said. 



A BALLYHOO ARTIST? 
A tall slender fellow wearing 
glasses and a soft hat, brown suit 
and neat blue overcoat, calling him- 
self Harry "Rube" Myers, doing 
rube ballyhoing on the street, also 
sign painting and whistling, acro- 
batic, in fact an all around man, 
passed a worthless check on a local 
restaurant for $42.50. The check 
was forged. If exhibitors learning 
of his whereabouts will kindly noti- 
fy me I will notify proper authori- 
ties. — Jack Gross, Capitol's Ware- 
ham Theatre, Manhattan, Kas. 



M.P.T.O.A. Commends 
Vitagraph's New Move 



Smith 



Congratulated for Withdrawal 
From Hays Group. 



New York, Feib. 6.— M. J. O'Toole. 
president of the M. P. T. O. A., has is- 
sued a statement congratulating Presi- 
dent Albert E Smith and his Vitagraph 
organization for policies declared in Vita- 
graph's withdrawal from the Motion Pic- 
ture Producers and Distributors' Associa- 
tion. 

The M. P. T. O. A. especially com- 
mends two statements made by the Vita- 
graph organization. The first is, "the 
American people desire and should be 
supplied with clean and wholesome pic- 
tures." The other is, "the producers and 
Distributors organization should refrain 
from entering the exhibiting field." 

"It is manifestly unfair to the public as 
well as contrary to every honorable. 
American business process to have such 
important community institutions as mo- 
tion picture theatres owned or directed 
by producers who live in New York 
and have no interest in the localities 
where these trust-operated theatres are 
conducted. This impairs the community 
value of the theatre." the M. P. T. 0. 
■statement concludes. 



OMAHA GETS 'EM OUT 

Approximately 20,000 patrons is the 
average nightly attendance at Omaha's 
35 leading motion picture theatres, rep- 
resenting an average gross intake for 
these houses of $5,000, according to the 
survey completed by a professor of the 
Omaha university. 



"The Crimson Runner," 
Next Dean, Completed 

"The Crimson Runner" Hunt Strom- 
berg's next fast action melodrama star- 
ring Priscilla Dean, received its final 
editorial retouching this week and was 
O. K.'d by Stroroberg for immediate 
shipment to Producers Distributing Cor- 
poration. 

This production which is scheduled 
for release on March 2nd, was especially 
written for the star by Harvey Gates the 
author of her greatest successes, and its 
theme and tempo are designed to bring 
out the maximum strength of Miss 
Dean's fiery temperament and intense 
emotionalism. It is set for release on 
Morch 2. 



Haines to Paramount. 

William Haynes is now traveling 
Southern Illinois for Paramount. He 
formerly was with Metro-Goldwyn in 
Kansas City. 



THEATRE CHANGES. 

* * * 

Complete remodeling has begun on the 
Odeon Theatre. Chandler. Okla., following 
the fire which three weeks ago threatened 
to demolish the entire structure. 

* * * 

The Moon Theatre, at Omaha, Neb., 
opened last week with a continuous vau- 
deville program and continuous first run 
photoplays. The theatre has been closed 
for one month. 

* * * 

Contracts have been let for the new 
theatre at Hinsdale, III., being erected by 
the Hinsdale Theatre Company. 

* * * 

The Kozy Theatre, Pocahontas, Ark., is 
now under the management of Tames L. 
Needham, Tr. 

* * * 

J. B. Hawl has sold the Star Theatre in 
Wheatland, Ind., to P. M. Buzan. 

* * * 

J. Frailey has changed the name of the 
Gem Theatre, Herrick, 111., to Palace The- 
atre. He recently took over the house. 

* * * 

The Grand Theatre. Macon, Mo., has 
had its projection machine and operator's 
booth remodeled and improved. 

* * * 

Negotiations are now pending at Win- 
field, Kas., for the acquisition of the Zim 
and Opera House theatres by the Miller 
Interests of Wichita. O. K. Mason of 
N'ewton is also interested in the deal. 




ACNES AYRES 

'HERMARKET 
VALUE' 



READ THE 
CT.ASSTETED ADS 



w * ANDERS RANDOLPH 

tlT^ "^ITAMORHOIMES-HEDDA HOfPER 4 EDWARD EARIE 
* i \ from Ik celebrated stage success 

4PAUL POWELL PRODUCriOH 



TV? ODUCERS ~ llLsfn iAllflNG ~ COR PO/iA 77 ON 




February 14, 1925 



/" 



THE REEL JOURNAL 

paramount Q>idures* 

Speak for themselves 



Page Seven 



** 



** 



THE FAMOUS FORTY 

has Already Swept the Country-- 



"THE SECOND FAMOUS FORTY""/ 

is FOLLOWING THROUGH • 



Let the judgment of 
these prominent Ex- 
hibitors Guide you 



FRANK L. NEWMAN 

STANLEY N. CHAMBERS 
M. B. SHANBERG 
FEES BROTHERS 

GLEN W. DICKINSON 
JACK TRUITT 
R. H. KLOCK 

And many others have already contracted for 

THE SECOND FAMOUS FORTY 



HERE ARE A FEW OF THE BIG ONES 



IF IT'S A PARAMOUNT 
PICTURE — IT'S THE 
BEST SHOW IN TOWN 



"Peter Pan" 
"Madame Sans Gene" 
"The Spaniard" 
"Old Home Week" 
"Forty Winks" 



"The Thundering Herd" 

"Sack Cloth and Scarlet" 

"The Coast of Folly" 

"The Swan" 

"The Devil's Cargo" 



THESE ARE ONLY TEN OF THE SECOND 
FAMOUS FORTY 







110 WEST 18TH STREET 
KANSAS CITY, MO 



/£5JPP^*JfAMOUS PLAYERS LASKY CORPORATION f*> 

, -~~-rC >' . I -NEW YOlWi MTV 



§K 



3721 WASHINGTON BLVD. 

st. louis, mo. mr 



Page Eight 

Paramount Launches 

National Campaign 

Stepping out with a national adver- 
tising campaign to sell Paramount pic- 
tures to the urban population, Famous 
Players takes another forward move. 
This latest schedule calls for space in 
the farm papers of the country. Here in 
the Southwest the list of papers includes 
the powerful Capper publications in Kan- 
sas with regional circulation ; the Okla- 
homa Farmer and Stockman ; the Farm 
and Ranch, published at Dallas ; the Texas 
section of the Progressive Farmer; the 
Semi-Weekly Farm News, Dallas, and 
other media. This regionalizing and sec- 
tionalizing of this campaign is supple- 
mental to space in media of national cir- 
culation, such as "The Country Gentle- 
man," a Curtis publication. 



THE REEL JOURNAL 



February 14, 1925 



In First News Reel, 

A Vitagraph Beat 

Vitagraph's 28th Anniversary, nation- 
ally being celebrated this month, was 
given an especially impressive recogni- 
tion last week when the Kansas City 
Star printed a two-column story in its 
Sunday issue on the history of Vitagraph. 

The Star gave Vitagraph credit for 
developing the first news reel, the first 
company to draw actors from the stage, 
and with introducing many innovations 
in the industry. It commended Vita- 
graph on "clean" pictures. 

C. A. Schultz, local Vitagraph manager, 
has declared that hundreds of exhibitors 
in this territory have booked Vitagraph 
pictures during February, among which 
"Captain Blood" is especially popular. 
The big special will play most of the 
suburban houses here this month. 



Florence Vidor Back 

to Paramount Lots 

Hollywood, Calif. — Florence Vidor has 
returned to the familiar scenes of 
her first triumphs on the screen. Jesse 
L. Lasky, first vice-president of Famous 
Players-Lasky Corporation, in charge of 
production, has confirmed rumors that 
he had signed Miss Vidor to a long-term 
contract to play featured leads in Para- 
mount pictures. 

Miss Vidor's first Paramount picture 
under her new contract will be "Are 
Parents People?", by Alice Duer Miller, 
in which she will play opposite Betty 
Bronson, star of "Peter Pan." 



HEADQUARTERS 

For Exhibitors and Film Men 

«g$/ HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





The Kansas City office of Universal 
has made arrangements for the delivery 
of all news reels here by airplane, direct 
from St. Joseph, one of the main points 
in the government's cross-country route. 
This is the first instance in Kansas City 
where an exchange has been served with 
product via the aerial route. 

The current shipments will be received 
regularly twice a week, L. B. Metzger. 
manager declared. We hope this will 
make Universal's the best service ob- 
tainable, he said. 

* * * 

C. F. Senning, Educational manager, 
was reported to be lobbying in Topeka 
this week. 

* * * 

William Ape has resigned his position 
at the Educational exchange to accept a 
job with Pathe in the poster department. 

* * * 

Educational has closed with the New- 
man Theatre for all of the new Cross- 
word Puzzle pictures, Carl F. Senning 
has announced. The Miller, Hooper & 
Jencks and Shanberg Circuits have 
bought the novelty feature. 

* * * 

Among the out-of-town vistors the past 
week were: Tom Magruder, Elite, Iola; 
J. W. Maple. Bethany, Mo.; G. L. Hoop- 
er, Orpheum. Topeka; Lawrence Bruen- 
ninger, Cozy, Topeka; C. Relim, Majestic, 
Baxter Springs, Kas., and Mr. Wilson, 
Weston, Mo. 

* * * 

J. F. Burke home office auditor, is 
checking the Kansas City Educational 
office 

* * * 

Sam Stoll, formerly manager of short 
product at the Kansas City Universal 
office, has accepted a position as repre- 
sentative for Producers Distributing Cor- 
poration. H. J. Chapman. Universal 
salesman, has been promoted to fill the 
place vacated by Stoll. 
"* * * 

P. D. C. manager. Charles Knicker- 
bocker, wore a countenance this week 
that declared he had closed the big busi- 
ness in Oklahoma on the new P. D. C. 
special, "Charley's Aunt," featuring Syd 
Chaplin, which is to be ready soon. 

* * * 

The Kansas City Producers Distribut- 
ing Corporation office was getting all 
set this week for the expected visit Fri- 
day of Paul Mooney, vice-president, and 
C. E. Maberry, district manager. 

* * * 

Universal has received a print in 
natural color of "The Phantom of the 
Opera," Carl Laemmle's new masterpiece. 
Those who have viewed the print scenes 
are liberal in their enthusiasm. 

* * * 

Business must be getting mighty good 
for Universal. Manager L. B. Metzger 
put on two more "cheer-singers" this 
week. ( '. E. Reynolds, formerly Educa- 
tional representative in this territory, has 
gone with the V. and I.. \V. Roscnwald 



lias been appointed representative for 
Universal in the Missouri territory. 

* * * 

Producers Distributing Corporation 
pre-viewed "Her Market Value," the 
latest from Agnes Ayres, Tuesday. We 
didn't hear a single critic. 

* * * 

Leon Jameyson has been promoted to 
the post of assistant booker at the Pathe 
Exchange. Howard De Weese is the 
new poster clerk. 

* * * 

The Exhibitors Film Delivery and Serv- 
ice Co. showed a good example of their 
speedy service when they delivered with 
quick despatch the episode of "The Rid- 
dle Rider" to the aeroplane at Richard's 
Field that carried it to Newton, Kans., 
and saved a "blow up." E. E. Jameson, 
manager, is all smiles over the event. 

* * * 

The Strand and Benton theatres, south 
and northeast suburban theatres in Kan- 
sas City, are scheduled to enlarge their 
capacities. The Strand will be enlarged 
to seat 1,250, an increase of 500, and the 
Benton will increase its present 825 ca- 
pacity to 1,125. 

* * * 

Miss Augusta Wing has accepted a po- 
sition witli Vitagraph here as assistant 
cashier and bill clerk. 

* * * 

Tlie Kansas City Vitagraph forces have 
opened the throttle wide open and Man- 
ager C. A. Schultz is furnishing high 
powered gasoline for all the fillum ped- 
dlers. This month is Vitagraph's 28th 
anniversary and the local boys are de- 
termined to make it a happy one. 

* * * 

R. R. Thompson, Vitagraph representa- 
tive in Southern Kansas, is wearing a 
broad smile this week. He says business 
is surely coming fine for him. 

* » • 

Kansas City first run down town houses 
had a lively time in racing for newspaper 
offices to obtain the initial story on the 
fact that phases of the eclipse would be 
shown by the various news reels, the 
figurative race being won by Harold 
Finney, manager of the Pantages theatre, 
who "put over" the first story. 

* « * 

Jack Quinlan. manager of the Main- 
street Theatre, first run house of Kansas 
City, fell heir to some unexpected pub- 
licity when he 'boked Wayne "Big" Munn, 
new heavyweight wrestling champion, 
and his manager, Gabe Kaufman of Kan- 
sas City, for a little skit. Friends of 
Kaufman on the first night, just as the 
"act" was at the crucial point, presented 
him with a large ham, which amused 
Gabe as much as it did the audience. Of 
course, you must guess his nationality. 

* • • 

The Mayflower Theatre at Florence, 
Kas., has been closed temporarily. 



How Big Is "SO BIG"?~ 

THE BIGGEST THING IN LIFE! 



"Life to her 
was just one 

Grand 
Adventure" 

The year's most popular novel 
w lives on the screen. 




How big is my baby — 
my man? So-o-o-o Big-!'* 




imimini 



DIRECTED 8Y 

a itMtwcDCAi PDnnnrnriM^ duqcdt »»iam ^ 




iia+ionaiiy 



*** Gaston 



)UX+>Jo nearest 



u 



CARL LAEMMLE 



_, 



Pas,e Twelve 



THE REEL JOURNAL 



February 14, 1925 



Predicts Biggest Film 

Year in 1925 



Harry Berman, After Wide Tour, Sees 
Business Upclimb. 



Los Angeles — Completing a tour of the 
thirty-five exchanges in various key 
cities of the country, Harry M. Berman, 
General Sales Manager of Film Book- 
ing Offices, arrived in Los Angeles, con- 
vinced that the present year would see 
a big increase in the motion picture in- 
dustry particularly in Hollywood, with 
a large amount of new outside capital 
invested in the business, a high-pressure 
production, and a consequent increase 
in the employment of film stars, directors, 
artisans ami all the personnel of the 
studios. 

''The country at large seems to be on 
the threshold of a business boom which 
I believe will be unparallelled in the 
United States, even in the Halycon days 
of 1919," said Mr. Berman. "This fact 
and the undoubted response which the 
public is giving motion pictures and all 
other forms of entertainment at the pres- 
ent time, indicate that production among 
many concerns, particularly the inde- 
pendents, will be the largest of any year. 



New Film Shows 88 

American Beauties 

Nation-wide interest is being voiced in 
the new proposition of the Chesterfield 
Motion Pictures Corporation of New 
York in which they are offering in con- 
junction with the showing of the Rudolph 
Valentino picture with his eighty-eight 
American beauties a personal appearance 
in every city. 

The film is predicted to have unusual 
exploitation and tie-up possibilities in 
that practically every territory is repre- 
sented in the selection of the eighty-eight 
girls. 

Manager Harry Davis, of the Harry 
Davis Enterprises Company of Pitts- 
burgh, who recently played the attrac- 
tion, has reported an excellent business 
at the box office. In one Eastern city a 
tie-up was arranged with a big depart- 
ment store in which the latter provided 
apparel for the girls in the personal ap- 
pearance attraction. 



"enough to maty 
a cat lauph " 



X 




Architect's drawing of Kansas City's 
largest suburban house, the Werner thea- 
tre, seating 2,500 and costing $2,500,000 
Work on the new house, which will be 
at Broadway and Valentine road, will be- 
gin in a few weeks. 

Pathe to Distribute 
"Third Dimension" Series 



Pathe announces this week a genuine 
innovation in the field of motion picture 
entertainment Starting next month 
Pathe will distribute a series of "third 
dimension" single-reel subjects to be re- 
leased under the collective title of 
"Siereoscopiks." March 22 has been def- 
initely selected as the release date for the 
first issue of this remarkable group of 
pictures. 

Realizing that a distinctive line of ex- 
hibitor accessories must be prepared for 
the successful launching of these screen 
novelties Pathe is preparing a special list 
of theatre aids in addition to the usual 
array of poster and lobby material isued 
in connection with its short-subject re- 
leases. 

Third-dimension films have been shown 
on the screen once before, but Ives-Lev- 
enthal. the sponsors of the process used 
in the Pathe "Stereoscopiks," who were 
also responsible for the previous "third 
dimension" presentations on the screen, 
state that the forthcoming Pathe series 



t ne^ay 




Petti John Favors 

Censorship Ban 

M. P. P. D. A. Head Condemns City 
Censor Scare. 



The M. P. T. O. Kansas and Missouri 
no longer has the slightest doubt as to 
its attitude regarding the battle in Kan- 
sas to abolish the state censor board, as 
provided in a bill before the state legis- 
lature. C. C. Pettijohn, general counsel 
of the Producers and Distributors of 
America, attended to that at a meeting 
of the exhibitors in Kansas City Wednes- 
day. Prior to Mr. Pettijohn's talk senti- 
ment among theatre owners was split, 
many of them fearing probably city censor 
hoards which would follow in the wake 
of abolishing the state board. 

''Don't let your own sentiment in the 
matter fool you," said Mr. Pettijohn. 
"You may think that an avalanche of city- 
censor boards would be worse than the 
present state board with which, I under- 
stand, you have been able to co-operate 
with to a certain extent. Mark my word, 
you will not be troubled by city censors. 
True enough, municipalities legally could 
create censor boards by ordinances, but 
they would be vastly different and far 
less harmful boards than the state body, 
due to the fact that the state boards are 
purely political organs and look at films 
through political eyes, to say nothing of 
the useless expense they represent. 

"Let me tell you something. On Febru- 
ary 1. two years ago, eighteen state legis- 
latures introduced censor bills, none of 
which passed. This year only one state 
has a censor bill pending — Oklahoma- 
while two states, New York and Kansas, 
have bills to abolish the censor boards. 
You can confer with a city censor board 
any day, but it takes an intermission of 
two years to confer with a state legis- 
lature Don't let this chance slip away 
from you. As long as the public is given 
the kind of pictures it wants, as is being 
done more every month, how long will 
city censors last? You can answer tVat 
question yourselves." 

mark a distinct advance over all their 
previous efforts both in point of subject 
and photography. 




Syd Chaplin 

Produced by 

CHRISTIE FILM COMPANYTnc. 

Ideal Films Ltd. -Distributors for United Kingdom 

Produc ers Distri butin g 

1 "{ CORPORATION^ " J 






INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO, FEBRUARY 14, 192S 



NUMBER 10 



WESTERN ANNOUNCES 
FIRST PLAY DATES. 



Balsly Boosts Prospects In 
Territory. 



Lee Balsly, manager of the 
Western Pictures Company, 
announced this week play 
dates on Western's first re- 
lease, "That Wild West." The 
picture is to open at the 
Regent Theatre in Kansas 
City. Western will start re- 
leasing about March 1, Balsly 
declared. 

Other theatres in the terri- 
tory which have been lined 
up for the Western product, 
follow : Royal Theatre, St. 
Joseph; Wichita Theatre, 
Wichita ; Rex Theatre, Ar- 
kansas City; De Luxe Thea- 
tre, Hutchinson ; Crystal The- 
atre, Atchison; Lyceum Thea- 
tre, Leavenworth; Princess 
Theatre, Neodesha, Kas. ; 
Palace, Eldorado, Kas.; Roy- 
al, Carthage, Mo.; Gem The- 
atre, Topeka. 

Balsly is a firm believer in 
the trend toward outdoor pic- 
tures as a favored entertain- 
ment. "The exhibitors who 
buy and book now are show- 



ing a preference for the out- 
door picture, containing ele- 
ments of romance, action, 
scenery and setting and these 
attract larger audiences than 
the sexy or flapper story," 
Balsly declared. 

In regard to business pros- 
pects, he declared : "This is 
going to >be a better year. 
The financial condition is 
greatly improved with good 
grain prices and the recent 
upturn in the oil market. This 
will have a splendid influence 
in this territory." 



PERSHING TO HEAD IN- 
DEPENDENT GROUP. 



General Will Pass On Offe. 
In Near Future. 



New York. — With war im- 
pending between two major 
groups in the motion picture 
industry, Gen. John J. Persh- 
ing has been offered com- 
mand of the forces opposing 
those in what is known as the 
Will Hays organization. 

Before he left for Peru, it 
was learned yesterday, the 



"Hot Dog" 

You'll Say They're Hot Puppies! 



THE GREATEST NOVELTY 

TWO-REEL COMEDY 

EVER MADE 



"HOT DOG," a novelty film which took two years 
to produce, in which all the characters are portrayed 
by animals, many of them attired as human beings, 
is a production of unusual interest. 

It is a production of rare originality, which will 
inspire a great deal of laughter. Critics everywhere 
hail it as the biggest novelty ever enacted by animals. 
It's a wonder ! Don't fail to book it. 

FEATURED THIS WEEK AT NEWMAN'S 
ROYAL THEATRE 

INDEPENDENT FILM CO. 



115 W. 17th St. Joe Silverman, Mgr. 



K. C, MO. 



NEW INDEPENDENT 
ENTERS BUSINESS. 

New York. — An announce- 
ment of unusual interest to 
Independent producers and 
exchange men is made by J. 
Charles Davis, 2nd, who has 
just organized the Davis Dis- 

leader of the American forces 
in the World War was offer- 
ed the position and told he 
might name his own salary. 

The general said he would 
take the offer under consid- 
eration and make known his 
decision soon after his return. 
It was said today that should 
General Pershing decline the 
position it might be offered 
to Gen. Enoch H. Crowder. 

Admission that General 
Pershing had been offered a 
position similar to' that of 
Will Hays was made by I. E. 
Chadwick, head of the Inde-. 
pendent Motion Picture Pro- 
ducers and Distributors. 

Should General Pershing 
accept the offer, those fa- 
miliar with moving picture 
conditions predicted, it was 
likely other concerns would 
follow the example of Vita- 
graph in withdrawing from 
the Hays organization. 



tributing Division, Inc., for 
the handling of Independent 
productions along what he be- 
lieves to be exceptionally ef- 
ficient lines of sales and dis- 
tribution of work. 

Mr. Davis has had an un- 
usually valuable experience 
in the motion picture field, 
having been with the large 
organizations in the two di- 
visions of the industry. Fa- 
mous Players-Lasky Corpora- 
tion of the national compa- 
nies and Arrow Pictures Cor- 
poration in the Independent 
field. 

Previous to his entry into 
the film industry he was 
sales-manager of the staff of 
one of the best known cor- 
porations selling a nation- 
wide service, having reached 
that position from a small 
beginning as a member of 
their field force. In pictures 
his experience covers produc- 
tion, exchange work, public- 
ity, advertising, exploitation 
and selling. 



Pack your theatres to the doors! 



WITH 



Great Westerns 

"The Pick of th« Market" 



New Speedy 
Whirlwind) 
Outdoor 
Feature. 

Romance 

Adventure 

Pioneering 




Start 
releasing 
March 1, 1925 
One each week 
thereafter. 

Full line of 
advertising. 



Foremost Western Stars — Trained Horses — 

Magazine Stories — Pictures that can 

compete with the best. We invite 

your inquiries. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



Page Fourteen 



INDEPENDENT NEWS 



February 14, 1925 



ENTERPRISE STRESSES 
OUTDOOR PICTURE 

A trend toward the outdoor 
action pictures has been char- 
acterized on the Kansas City 
market by practically all of 
the Independents. Most of 
them are offering more of 
this type of product than ever 
before. Bob Withers, man- 
ager of the Enterprise Ex- 
change, announced this week, 
that practically all of his 

this season are Westerns or 
outdoor action pictures. "I 
believe this type of entertain- 
ment is going to be most in 
demand this season," he said. 

Follow his entire releases : 
8— J. B. Warner's— 8 

Wanted by the Law, Treas- 
ure Canyon, Westbound, The 
Lone Fighter, Behind Two 
Guns, Horse Shoe Luck, The 
Hellion, The Covered Trail. 
2 — Al Ferguson's — 2 

Harbor Patrol, Driftwood. 
6 — Kenneth McDonald's — 6 

Yankee Speed, After a Mil- 
lion, Slow as Lightning, Dy- 
namite Dan, What Love Will 
Do, In High Gear. 
1— H. B. Walthall Western— 1 

Able Minded Lady. 
6 — Jack Perrin's — 6 

Ridin' West, Coyote Fangs, 
Desert Madness, Canyon 
Rustlers. Border Vengeance, 
Cactus Trail. 



STANDARD RELEASES 
THREE NEW ONES 

Jack Langan, manager of 
Standard Films, announced 
the release of three special 
tin's week. They are: 

"Branded a Bandit," with Ya- 
kina Canutt ; "Biff Bang 
Buddy," featuring Buddy 
Roosevelt, and "The Desert 
Rider," (special), a Jack 
Hoxie picture. 

The fact that Yakima Ca- 
nutt, although a compara- 
tively new "find," was the 
world's champion cowboy and 
winner of the Roosevelt cup, 
is sufficient to get a plenty 
of interest from exhibitors, 
Langan says. The national 
critics have already given him 
his spurs as one of the most 
promising western stars. 



6 — George Larkin's — 6 

Tango Cavalier, Apache 
Dancer, Mysterious Goods. 
Stop at Nothing, Gentlemen 
Unafraid, Deeds of Daring. 
4 — Ora Carew's — 4 

Getting Her Man, Water- 
front Wolves, Paying the 
Limit, Three Days to Live. 
3— Big Boy Williams— 3 

Trail of Hate, Blaze Away, 
The Freshie. 



INDEPENDENTS THROT- 
TLED, GARSSON 
TELLS HAYS 



CHAMPIONS 

For Your Box-Office 




! 



You'll witness a, 
howling success at 

"3 o'clock in 
(he Morning" 



ALSO BOOKING 

THE LAST HOUR" 

MILTON SILLS AND CARMEL MYERS 

"YOU ARE GUILTY" 

ALL-STAR CAST 

"RESTLESS WIVES" 

ALL-STAR CAST 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18th St. Kansas City, Mo 



Suggests Government Inter- 
vention as Remedy. 



Murray W. Garsson, of 
Garsson Enterprises, Inc., in 
a letter addressed to Will H. 
Hays, president of the M. P. 
P. D. A., protests against a 
condition in the distribution 
of motion pictures, as far as 
the independent producer is 
concerned. 

This condition, he asserts, 
is brought about by what he 
claims as "unfair" methods of 
certain big producing compa- 
nies, alluded to by him as 
"the motion picture trusts." 

Mr. Garsson asserts that 
unless an independent pro- 
ducer like himself sells his 
product to the producers 
against whom his claim is di- 
rected, he will be incapable 
of grossing a revenue suffi- 
cient to cover the cost of pro- 
duction. 

"This," he continues, "is 
occasioned, first, by * * * 
block booking of product to 
an extent which leaves them 
(exhibitors) with absolutely 
no open time for independent 
pictures of merit ; second, 
through ownership of thea- 
tres throughout the country, 
independent producers are 



frozen out of an opportunity 
to dispose of their produc- 
tions. 

"I see no hope (of removal 
of this alleged condition) ex- 
cept through government in- 
tervention," Mr. Garsson 
states in the closing para- 
graph of his letter, "but be- 
fore presenting the facts to 
the proper authorities I would 
like an expression from you 
as to what has been done." 



Bill Warner, A. H. Blank 
manager, was out leading the 
cheers for his company in the 
territory environs this week. 

* * * 

Lee Balsly, manager of the 
Western Pictures Company, 
was out again this week lin- 
ing up exhibitors on his new 
product. 

* * * 

Bob Withers, Enterprise 
manager, lived up to the name 
of his organization by getting 
an early start for the terri- 
tory stretch this week. 

* * * 

A. H. Blank Enterprises 
have received the first print 
on Harold Bell Wright's sec- 
ond special, a picturization of 
"The Re-Creation of Brian 
Kent." 



Kansas Territory 
For Sale 

"The Toll of Justice" 

A POWERFUL STORY OF 

THE KU-KLUX- KLAN 




A positive tie-up with organization. Seven- 
reel Photoplay with 26,000 Klansmen. 
This picture grossed over $80,000 
in Ohio. 
PRICED FOR QUICK SALE 
Owner engaged in other business 

CALL OR WRITE 

C. C. COOK 
Keystone Hotel 

12th and Broadway, Kansas City, Mo. 






February 14, 1925 



THE REEL JOURNAL 




O K. MASON RECEIVING FILM U NIVERSAL SENT BY AEROPLANE. 



F. B. O. Starts "Gold 

Rush" Sales Drive 



Prizes Amounting to $5,400 to 
Awarded Winning Salesmen. 



New York, Feb. 6— The Sales Depart- 
ment of Film Booking Offices are of- 
fering $5,400.00 in gold to the division 
managers, branch managers, salesmen, 
cashier, bookers, and billers who make 
the best sales record on the following 
productions : The Fred Thompson west- 
erns ; the "Lefty" Flynn westerns ; the 
Richard Talmadgc stunt pictures ; the 
Bob Custer "Texas Ranger" series; the 
Van Pelt Wilson aeroplane pictures ; the 
Evelyn Brent Gothic's; "Broken Laws.' 
starring Mrs. Wallace Reid ; "On the 
Stroke of Three," Associated Arts Cor- 
poration first production for F. B. O.; 
•'Cheap Kisses," C. Gardner Sullivan's 
initial production "Vanity's Price," the 
first of the super Gothics ; "The Pace- 
makers," F. B. O.'s new series, co-starring 
Alberta Vaughn and George O'Hara. the 
Stan Laurel Comedies. Jimmy Aubrey 
Comedies; Dinky Doodle Cartoons: Col. 
Heeza Liar Cartoons. Hollywood Come- 
dies and the Valentino-Talmadge featur- 
ettes. 



A NEW WALLIE REID? 

The local First National Exchange re- 
ceived word from their New York ofifce 
to the effect that the first story selected 
to star Ben Lyon would be "The Pace 
That Thrills." Here is the sort of 
story that made Wallie Reid the most 
popular actor of his day. It has the dash, 
snap and the speed of a Vanderbilt cup 
race. Ben Lyon needs just this kind of a 
picture to place him at the top of the 
list of young stars. It features an auto 
carries a story filled with novel twists and 



Page Fifteen 

S. R. O. Is Result of 

This Showmanship 

"This is the kind of service Universal 
gave me," writes O. K. Mason, Newton, 
Kansas, exhibitor, "when a film shipment 
went bad and my house was on the verge 
of a 'blow-up.' " "In less than an hour 
after I called the Kansas City office they 
had my film on an airplane piloted by 
Tex LaGrone, and in an hour and forty- 
live minutes it arrived in Newton." 

Mason took advantage of the stunt 
from his end in a way that demonstrated 
good showmanship. He spread the news 
around through the newspaper that an 
airplane was coming to town, and many 
minutes before the plane appeared, half 
the town was waiting to see it, accord- 
ing to reports. This little last minute 
stunt got capacity business for the open- 
ing night of "The Riddle Rider," serial, 
the delayed film which was the cause of 
tin's novel transportation. 



Three from Warner's 

on February List 



Three pictures are on the Warner 
Bros, program for release in February, 
A I Kahn, manager of Film Classics, an- 
nounced this week. They are "On Thin 
Ice," an adaption of "The Dear Pre- 
tender" by Alice Ross Colver ; "The Man 
Without A Conscience" from the play 
by Max Kretzer and the "Bridge of 
Sighs" by Charles K. Harris. 

"On Thin Ice" was adapted for the 
screen by Darryl Francis Zanuck and 
directed by Mai St. Clair. It has an 
all-star cast including Tom Moore, Edith 
Roberts. and William Russell. sup- 
ported by Theodore von Eltz, Wilfred 
North, Gertrude Robinson. Jimmie Quinn 
and Herbert Spencer Griswold. 

Hope Loring and Louis Lighton made 
the sccreen version of "The Man With- 
out A Conscience and James Flood di- 
rected it. Another superb cast interprets 
the roles including Willard Louis in the 
title role with Irene Rich playing oppo- 
site him. 

"The Bridge of Sighs" was directed by 
Phil Rosen. In the cast are Dorothy 
Mackail, 'Creighton Hale, (Richard 
Tucker, Alec B. Francis and Ralph 
Lewis. 

surprises. Ben Lyon has had congenial 
roles but nothing like that which he plays 
in "The Pace That Thrills." 




PRISCILLJ 

DEAN 

Qfo e crimson 

w Runner 



HUNT STROMBERG «y Harvey Gates 

persomlly supervised Ward Crane, Alan^Hale, Mitchell Lewis 
PR.ODUCTION / 

$\cUa.sc4 by / 



- PRODUCERS - DJSTRJJIUTING ~ CORPORATION 




Page Sixteen 



THE REEL JOURNAL 



February 14, 1925 




EXPLOITATION 

IDEAS ^sHINTS 



THIS BRAND OF SERVICE 
A BOOST FOR GOOD WILL 



A striking and practical example of 
Public Service in the Motion Picture 
Theatre, has been demonstrated in New 
York City on two occasions recently 
through the example of Sydney S. Cohen, 
former president of the Motion Picture 
Theatre Owners of America, in the use 
of his North Star Theatre at 106th 
Street and Fifth Avenue, New York, by 
two of the city's public schools for the 
holding of their graduation exercises. 

The facilities of the theatre particularly 
commend themselves for such a program 
and Mr. Cohen's offer was greatly ap- 
preciated by the principals of both 
schools. 

Mr. Cohen has always been an ex- 
ponent and firm advocate of public serv- 
ice and his theatres throughout the city 
are always at the disposal of all public 
institutions and officials and neighbor- 
hood organizations in the furtherance of 
any worthy program. In this way his 
theatres have become community centers 
and his earnest desire to be of service 
has communicated itself to his employees 
who do all they can to assist also. Mr. 
Cohen has been the recipient of many 
testimonials of grateful appreciation for 
his work along this line from Mother's 
Clubs, Civic Organizations, School prin- 
cipals and teachers as well as public of- 
ficials. 



EXHIBITORS— 

Send in your Explitation 

stunts and ideas. 



A BOOK STORE TIE-UP 
FOR "YOLANDA" SHOWING 

A special card the size of a half-sheet, 
advertising the appearance of Marion 
Davies in "Yolanda" at the Luna Theatre 
in Lafayette, Ind., was recently exhibited 
nn the bulletin board of the Public Li- 
brary with stills from the picture, while 
fifty special half-sheets also announcing 
the showing were placed on all street 
cars and carried one week in advance 
of the opening. 

Charles Glickauf, Metro-Goldwyn ex- 
ploiteer, who achieved these tie-ups, also 
arranged for two displays in the win- 
dows of book dealers. These exhibits 
featured copies of the Paul Leicester 
Ford novel, 'Yolanda," of which the film 
is a picturization, with announcements of 
the showing, stills from the picture and 
photographs of Miss Davies in Colonial 
costume. 

These exploits were supplemented with 
a lively press campaign, extra advertising, 
liberal posting throughout the town and 
a special lobby display which emphasized 
the historical value and patriotic appeal 
of the film. 



THE NOTREDAMENATI GERM 
WAS IN THE AIR 

Several exhibitors have written me 
seeking further details of the stunt I re- 
cently put over for the Capitol's Crane 
Theatre, Carthage, Mo., in connection 
with the showing of "The Hunchback of 
Notre Dame." I herewith enumerate the 
details as I put them over. 

1. Beware of the NOTREDAMENATI 
germ. 

2. The NOTREDAME NATI germ is 
in the air. Guard against it ! 

3. Combat the NOTREDAMENATI 
germ by breathing plenty of fresh air. 

4. Don't vaccinate! Serums are use- 



less as a deterrent to the NOTREDAME- 
NATI germ. 

5. Science baffled! Anti-toxins have 
failed to neutralize the ravages of the 
NOTREDAMENATI germ. 

6. Has Pandora opened her box of ills 
as an answer to our sins?. Beware of 
the NOTREDAMENATI germ. 

7. Sleep regular hours and breathe- 
plenty of fresh air. Do not eat to ex- 
cess and fear not the NOTREDAME- 
NATI germ. 

8. Conquered at last! The NOTRE- 
DAMENATI germ has been placed under 
the microscope and its vemon extracted. 
Full particulars in tomorrow's paper. 

9. Infectious, but not dangerous! 
That's the verdict handed down by the 
Medical Research Board after probing 
the NOTREDAMENATI germ, diffused 
by Lon Chaney's infectious acting in 
"The Hunchback of Notre Dame." 

I used these on as many days in a 
double column box, on the final day 
smashed it with a quarter page. Of 
course, I enlarged on this campaign by 
using hand-bills and tack cards. 

Mr. Harvery, manager of Capitol's 
Crane Theatre, says : "These cards have 
created much comment among all classes 
of Carthage people, it has certainly kept 
them guessing as to what these germs 
really were, or if there was such a germ 
in existence. The manager of one of the 
largest factories, upon his arrival this 
morning after the cards were placed, 
found his entire force of girls waiting 
outside, afraid of this infectious germ, and 
fearing they might be quarantined in the 
factory. 



Looking for Bargains — See 
Page 19. 



comiti 




/Million) who have read 
the series of Weber (f 1 
Field; articles in the 
Pojt are eagerly wait- 
ing to see them in thy 
great production 



CT>^ 



^4j| 



.f a mig bt y wave of publici ty 

-.!*£$£ ^^ A.H. SEBASTIAN presents 

"FRIENDLY. 
ENEMIES 

""Weber ^Fields 

from the play by Samuel Shipman and Jaron Hoffman 




^CEORCE 

\' J . I ), MELFORD 

production 



Produc ers Distri butin g 

I CORPORATIONJ ,yJ 



February 14, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 





Lou Hess, New Mgr., 
of Universal Exchange 

Lou Hess, the manager who put the 
Portland; (Ore.) exchange in first place 
in the Western division during Uni- 
versal's Fall Drive last year, has suc- 
ceeded E. L. (Eddie) Alperson as branch 
manager of Universal's St. Louis Ex- 
change. 

Hess has already injected new life 
into his exchange. In St. Louis only 
two days, he has made the exchange a 




LOU HESS 

place for exhibitors to gather, providing 
desks, ta'bles, chairs and smoking stands 
for their use, along with stacks of 
trade papers, in which The Reel Journal 
is featured. 

Hess, a veteran in the game, has been 
with Universal for a number of years. 
He worked in the New York office, 
covering New York state proper, Brook- 
lyn, up-state New York and also the 
state of New Jersey. In 1923, he was 
transferred to take charge of the Port- 
land office and from there to St. Louis. 
Hess knows the business from every 
angle, from that of the exhibitor as well 
as that of the exchange and the home 
office. 

"Here's an invitation to every ex- 
hibitor in the territory," Hess smiled. 
"Tell 'em to drop in and say 'hello'. 
The exchange is their's, we're here to 
serve 'em. And, if I'm in the territory 
visiting other exhibitors when they drop 
in, tell 'em I'll meet 'em, in turn, as soon 
as possible." 

The office organization remains intact, 
Hess expressing his satisfaction with it 
said he contemplated no changes what- 
soever and gives his whole-hearted 
support to every one of his employes 



and also promises faithfully to cooperate 
with every one of the exhibitors 
throughout the territory, to the best of 
his albility. 



Youth" Sunday morning, February 1. 
Many local and out-of-town exhibitors 
saw the picture and liked it very much. 



Loew's State Head 

Resigns February 1 



G. E. McKean, local manager for Fox, 
reports that Fox Week broke all records 
for the local office both for rentals and 
collections. 



Livingston Lanning, manager of the 
Loew's State Theatre, Eighth street and 
Washington avenue, St. Louis, resigned 
from that position, effective on Febru- 
ary 1. He has not announced his future 
plans. 

During Lanning's regime the State 
Theatre assumed a decided position in the 
St. Louis show world. He has had con- 
siderable experience with the motion pic- 
ture patrons of St. Louis and is regarded 
as one of the best show men in the 
Southwest. 

Donald Beldon of the local Paramount 
office is -back from the special ad sales 
conference held in Kansas City. 



The Select Theatre, Parkin, Ark., is 
being dismantled. 



15 New Specials to 

Columbia Pictures 



Manager Danke of Vitagraph put on 
a special trade showing of "Pampered 



Nat Steinberg of Columbia Pictures 
Corporation announces that the exchange 
has signed a contract to distribute fif- 
teen new special features. It will be 
another week before they will be ready 
to announce titles, etc., he says. During 
the week Columbia landed a premiere for 
''One Glorious Night" at the Delmonte 
the week of February 28, while the West 
End Lyric will play "The Midnight Ex- 
press," "A Fool and His Money" and 
"Painted Flapper" that month. 
(Continued on Page 19) 



^HsHgllHsiiMgHaiig^ 



A WOW? 

-Says "Irish" 



a :t. a a a a ,a a'Ka XX XKK'EW&XK r nn Xu!irgX^ 

1 





Worden, 111., 




Jan. 28, 1925 


Progress 


Pictures Corp., 


St. Louis 


Mo. 


Gentlemen: 


Please 


find check for 


"HARD 


HITTIN' HAMIL- 


TON." 




This is 


a wow of a picture. 




Lannae Theatre, 




"IRISH" 



You'll Say 

So, Too! 

BOOK IT NOW 



ffrogreHH prturra (Harp. 

(Specializing in Western Productions) 

TOM LEONARD. Manager 

3405 Olive Street ST. LOUIS, MO. 

s 



Page Eighteen 



THE REEL JOURNAL 



February 14, 1925 




ST. LOUIS— Continued. 



ASSOCIATED EXHIBITORS 

Never Say Die, Douglas MacLean — 
Very good. Much better than "Yankee 
Consul." — H. E. Schlichter, Liggett, Madi- 
son, Kas. 

FIRST NATIONAL. 

Love Master, Strongheart — This one 
drew a good crowd and pleased all who 
saw it. — Capitol Theatre, Grain Valley, 
Mo. 

The Woman Conquers, special — A good 
program picture, that's all. — W. A. Doer- 
schlag, Strand, Ransom, Kas. 

Oliver Twist, Jackie Coogan — A good 
picture. Pleased everybody. Excellent 
condition of film. — C. C. Robinson, Car- 
lyle, Carlye, 111. 

The Dangerous Age, Edith Roberts — A 
very good picture with good moral. 
Everyone well pleased. — C. C. Robinson, 
Carlyle, Carlyle, 111. 

Her Temporary Husband, Owen Moore 
— Picture great. Marriage Cheat. Fine 
production. — H. J. Thatcher, Lyric, Abi- 
lene. 

Scars of Jealousy, Lloyd Hughes, Frank 
Keenan — Fine picture. — Win, Schweisber- 
ger, Star, Clearwater, Kans. 

Penrod and Sam, Bennie Alexander — 
1 consider Ben Alexander the Ibest child 
actor on the screen. Picture pleased all. 
Print and accessories good. — L. D. Met- 
calf, Grand, Ash Grove, Mo. 

The Woman Conqueror, Katherine Mac- 
Donald — Good Northern story. Pleased 
audience 100%. Just fair business ac- 
count stormy weather and bad roads. 
Print and accessories good. — A. S. Ra- 
bourn, Lyric, Almena, Kas. 

METRO-GOLD WYN. 

Pleasure Mad, All Star — I call this one 
a good picture.— Sam Minnich, Electric, 
Chillicothe, Mo. 

Long Live the King, Jackie Coogan — 
A very good pictuer. It's a Coogan and 
that will draw them. — C. C. Perry, Rex, 
Maysville, Mo. 

Along Came Ruth, Viola Dana — This is 
the best of Viola Dana I have ever played. 
— L. H. Griefc, Opera House, Windsor, 
Mo. 

Broadway Rose, Mae Murray — Very 
good. I would consider it fine for large 
houses.— A. J. Blackwell, Best, Henrietta, 
Mo. 

PARAMOUNT. 

The Purple Highway, Madge Kennedy 
— Good comments but only a fair busi- 
ness. — J. G. McKee, Electric, Bolivar. Mi. 

Bluebeard's 8th Wife, Gloria Swansoil 
— An excellent picture. Gloria usually 
pleases. This is above her average. I 
G. McKee, Electric, Bolivar, Mo. 
PRODUCERS. 

Miami, Betty Compson — A good pro- 
gram picture.— Jno. E. Travis, Doric, 
Erie, Kans. 

The Night Hawk, Harry Carey — Just a 
fair picture. About half western. — Jno 
E. Travis, Doric, Erie, Kans. 

Hoosier Schoolmaster, special cast — 
Drew good business and pleased. Photo- 
graphy dark. — Sam Minnich, Electric, 
Chillicothe, Mo. 
The Siren of Seville, Priscilla Dean 



A very good picture and will please. — 
W. A. Doerschlag, Strand, Ransom, Kas. 

Siren of Seville, Priscilla Dean — A fine 
comedy drama of Spain and bull fgihts. — 
H. E. Schlichter, Liggett, Madison, Kas. 
PATHE. 

Black Shadows — Good picture for peo- 
ple who like tli is type of South Sea 
island atmosphere. Poor film. Attend- 
ance fair. — R. M. Burchett, Electric, 
Greencastle, Mo. 

UNITED ARTISTS. 

Thief of Bagdad, Doug Fairbanks — A 
mighty fine production that went over 
Dig to big business. — Sam Minnich, Elec- 
tric, Chillicothe, Mo. 

UNIVERSAL 

Measure of a Man, Win. Desmond — 
They failed to finish this one. They took 
a dead woman out of the lake and laid 
her behind a stump and went off and left 
her. They should have done something 
with her. — S. A. Davidson, Princess, Neo- 
desha, Kas. 

Young Ideas, Laura LaPlante — A-l in 
every respect; well balanced. Good pic- 
ture, especially for small towns.^L. E. 
Okerson, Lyric, Cave-In-Rock, 111. 

Dark Stairways, Herbert Rawlinson— 
This is A-l. not the usual cut and dried 
story. — T. E. Okerson, Lyric, Cave-ln- 
Kock, 111. 

The Storm Daughter, Priscilla Dean — 
A sea picture and a good drawing card 
lor any theatre. Especially if the patrons 
like the rough stuff.— T. E. Okerson, 
Lyric, Cave-In-Rock, 111. 

Slanderers, Johnny Walker — Sure is a 
fine picture. But, you must have the 
right kind of music. — Sam Minnich, Elec- 
tric, Chillicothe, Mo. 

"Andy's Temptation" — I just played one 
of your Gump Comedies and want to say 
it went over with a storm, a laugh in 
every picture. Many stayed to see it the 
second time. My motto is, make more 
Gumps.— R. E. Wheeler, Opera House. 
Belle Plaine, Kans. 

VITAGRAPH. 

A Girl's Desire, Alice Calhoun — Should 
have been junked years ago. Ought to 
have a better class of pictures for small 
town at such pricse. — Roy M. Burchett. 
Electric Theatre, Greencastle, Mo. 

My Man, Palsie Miller and Dustin 
Farnum— A good action picture with two 
good actors; starring. The scenery and 
stage settings are fine.— Ed. Lazalier, 
Princess, Neelyvillc, Mo, 

Code of the Wilderness — I have run 
the above picture and it is a whale of a 
westerner.- (). M. Sabring, Sabring's, 
Shalbuni, Ind. 

The Love Bandit, Sutherland and Ken 
yon — This is a picture much above the 
average, which will please almost any 
audience. — Thos. Daniel, Home, Rockville. 
Mo. 

Steelheart, Duncan and Johnson — Very 
Good. — Thos. Daniel. Home. Rockville, 
Mo. 

The Man From Brodneys, special cast 
— This was a very good picture. Played 
to a good house and 90% phased Film 
good. — Township Hall, Palco, Kans. 



New Hinsdale, III., House. 
Contracts have been let for the new 
theatre at Hinsdale, 111., being erected by 
the Hinsdale Theatre Company. The 
general contract was let to August Caron, 
125 North Oak Park avenue, Oak Park, 
111,, and w-ork on the building is now 
under way. Several stores and apart- 
ments are included in the structure. 



Harry Weise, manager of the St. Louis 
office at First National, is back on the 
job, after having made the doctors at a 
hospital happy. Mr. Weiss was the re- 
cipient of a console radio set, given by 
the members of the St. Louis Exchange 
as a Christmas present. 



The severe storm of last week put 
down the poles and wires at Palmyra, 
Illinois. No chances for repairs in sixty 
days, which puts the picture shows out 
of business. 



Mrs. Hilda C. Brown has purchased 
the Majestic Theatre, Green Forest, Ark. 



( iuy Wampler has taken over the Royal 
Theatre, Palestine, 111., formerly operated 
by Hawkins & Saulsberry. 



New Columbia Policy. 

The Columbia Theatre, St. Louis, Mo., 
has returned to pictures and vaudeville 
and will change its program three times 
a week. On Saturdays and Sundays a 
feature picture, news and five acts of 
vaudeville will be put on. Changing oi. 
Monday and again on Wednesday the 
bill include a feature, comedy and news 
and novelty act. 



Between Friends, special— A very good 
picture. Condition of film good.— A. T. 
Thorn, Pastime, Medicine Lodge, Kans. 
WARNER BROS. 

Heroes of the Street, Wesley Barry- 
All emotions possible registered by Wes- 
ley. Considered here next only to "Prin- 
ter's Devil."— Capitol Theatre, 'Grain Val- 
ley, Mo. 

The Country Kid, Wesley Barry— Had 
good reports on this, yet it played to 
rather small business.— I. G. McKee. Elec- 
tric, Bolivar, Mo. 

STATE RIGHTS. 
Bad Bandits of Painted Gulch, Roy 

Stewart— A real typical western. One o'f 
Stewart's shoot 'em up pictures.— H. L. 
Muelberger, Eagle, Edgwood, 111. 

The Range Patrol, Al Ferguson— 
I 'leased all who saw it. Ending good.— 
II I., Muelberger, Eagle, Edgewood, 111. 

Headin' Through, Leo Maloney — A 
Western comedy drama. Just very, very 
good. — J. M. Bailey, Bailey, Waverly, Mo. 

Black Gold — A good western comedy 
drama. Standard has good Western and 
good treatment.— J. M. Bailey, Bailey, 
Waverly, Mo. 



C. W. Tipton, owner of the New Thea- 
tre, Manila, Ark., has added the Pathe 
Theatre, Monett, Ark., to his string. 

Houses reported closed include : Ideal 
Theatre, Beaver Dam, Ky. ; Princess 
Theatre, Earl, Ark., and Carlisle Thea- 
tre, Emden, Mo. 






ST. LOUIS NEWS, CONTINUED. 
Tennessee. Kentucky and Arkansas ex- 
hibitors were given a trade showing of 
"Broken Laws" in Memphis, Tenn., on 
Monday, January 12. Tom McKean, 
manager of the St. Louis F. B. O., pre- 
sided. A similar showing in St. Louis 
January 7th attracted thirty-seven ex- 
hibitors. 



The St. Louis First National office will 
be well represented on the first-run 
screens oi St. Loui> the week of Febru- 
T. "Husbands and Lovers" will play 
day and date at the Kings and Rivoli 
theatres owned by \\ illiam Goldman ; 
while "A Thief in Paradise" goes into 
the Grand Central. Capitol and West End 
I j I ic Theatre. 



The A nceville, 111., 

has reopened. The Phoenix Theatre has 
been closed Both houses an .unci b) 
I In: |i \ B. Gould. 



Leo Keiler, promii ent Paducah, K>.. 
exhibitor motored I i St. Louis with his 
boy who had his ton-ils ami adenoids re- 
moved at Barnes Hospital, St. Louis. The 
operation was succes.ul and the young- 
ster later returned home with his papa. 



Billy Sohm. of tin B fheatre, has 

opened film salesman headquarters in his 

LOW house, setting aside a special room 
for the use of picture peddlers while they 
are in Quincy. It has made a hit with 

the boys. 



Seen along Picture Row during the 
week were: Tom Reed, Duquoin, 111.; 
Reilly, Alton, 111.; Bob Cluster, Johnston 
City, III; Mrs. 1. W. Rodgers, Cairo, 111.; 
William Sohm, Belasco Theatre, Quincy, 
111. ; C. C. Calvin, Washington, Mo., and 
Henry Imming, Star Theatre, Newton, 
111. 



C. V Braswell is the owner of theatres 
in Cadiz, Marion and Eddyville, Ky., re- 
ports to the contrary notwithstanding. 



■Mlililil 

Twe cents ncr 
word payable in 
advance. \o nds 
accepted for lefts 
than 60c. 



THE CLEARING HOUSE 

Or?¥ [ O Second Hand Equipment, Scats, Projectors, Qf T \Z" O 

OlLLil-i^ Screens, Pianos, Organs, Theatres and Mis- tjU I ^ 

w ..-I In. icons Articles. ""* w * KJ 



III 

THEATRE FOR SALE 
Well equipped Theatre, County seat 
loivn of TOO in Kood (arming section, IiIk 
stage, sowers 6-B outfit, cheap rent; n 
money maker, real opportunity for live 
nrlrei reason for sclliiiK other lmsiness. — 
C2I — ---1 — T. H. I... care Heel Journal. 

THEATRE FOR SALE 

Continuous. V2 hours every day, this 

city; 20 years' lease. Average net weekly 

profit about Jl'.'O. Terms. — 1'. s. Eliy. 71(1 

Lee UltlK.. Kansas city. Mo. p3t-2-15 

WANTED — RELIABLE MEN 
io sell American Fire Extinguishers to 
Motion Picture theatres. Rik money to 
hustlers. American Chemical Co.. Leb- 
anon, Pa. p3t-2-lS 

WAST HOMES — Can deliver buyers, 
need all price theatres. Write full Infor- 
mation. W. J. Miller (Exclusive Thentre 
Broker), 321 Securities lllilu., Des Moines, 
Iowa. l>;tf — 2-28 

FOB SALE 
Almost new Butter Kist Pop Corn Ma- 
chine for sale chciii. — E. e. Smith Eldo- 
rado SpgS., Mo. C2t — 2-1.". 

Vt Liberty — Operator; noii-uiiioii ; four 
years experience on Powers equipment. 
Address E. S. Culver. Jr., 71!> Third Ave- 
nue. Enu Claire. Wis. 

THEATRE FOR SALE 
Well equipped theatre in comity scat 
town of TOO. rich farming section, no com- 
petition; Powers (i-ll equipment, big stage, 

a real money maker for a 11m- wire: rea- 
son for selling, other business. — T. II. L„ 
Reel Journal, t'2t — 3-15. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bid,;. 
(Camas City, Mo. Los Angeles, Calif. 



VAUDEVILLE — MUSICAL TABLOIDS 
GIRL REVUES — BANDS — 
OBCHESTRAS 
furnished for 
Theatres — Picture Palaces — Clubs 
Societies — Shrines — Fetes 
Colleges — Etc. — Etc. 
by the 
WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 



20] 



Kansas City Office 
Malnstreet Thentre Bldg. 



Jolly Jones, Jr., Mnnnger 



iiiDiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiniiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



It n to* for other 
■paces furnished §g 
on request. 

i 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiC 



THEATRE OWNERS 
Attention t 
Get! our prices on used theatre Instru- 
ments*. — Wiirli tzcrs, SeeMir*;*, Koto Play- 
ers and others. 

J. \V. JENKINS so\s ill SIC CO. 
Sole distributors of the wonderful 
Portable ripe Organ. Write for catalog:. 

10l;{ \\ it I it ii t St.. Kansas City. Mo. 

FOR sale: cheap 

Motiogrnph l)e Luxe nearly new. *. ."» 
opera chairs. Ileaiitifnl forest scenery 
curtain of genuine oil palatini;, with 
■n in lis to match, all in good condition. 
act aaick. W. H. UOSS. 

Purdhi. Mo. l^t-^-14 



THEATRE FOIl SALE 
Finest opportunity ; s::.r.o- ! cash, balance 
to suit. Address .1. Bowmnn, New 
Prague, Minn. pSt-2-15 

For the 

MAKING OF MOVING PICTURES 

Call or \\ Ire 

TRAC1 M VTHKWSON, ATLANTA, <IA. 

Constitution Bldg. 

p3t-2-15 

AT LIBERT) 

Mi L .l, class projectionist, handle and re- 
pair any make of machine. N\ ill also help 
a rou ml t hca t re. \\ rite Ho v 10S, Met/. 



isas.City 
En^ravin^ & 
Colorplate Co 

a^ont/ Walnut - Kansas Oty 

Main 4707 

Halftones Color Plates 
Zinc Ftchings -k 

"oa time^/S^rvice^ 



WANTED— Theatre and Traveling Mo- 
tion Picture Outfit, Films and extra heads. 
\ VTIONAL i:c(l IPMENT CO., 400 West 

Michigan SI.. Diilnlli. Minn. IMt-l'-^S 

M. P. ol'l'.u linn with eight years ex- 
perience on Powers machines, steady, no 
bad habits. Want Job out of city, Ad- 
dress McDonald, Workman Hotel, Kansas 
city. Mo. Clt-S-IB 




\\ \\TK1>. TO It I \. :tno opera chairs In 

first class condition*. Suitable for non- 

rnised floor. state condition nnd price. 

1). C. Kennedy. Electric Theatre, 



Mo, 



IMt-2-15 c-lt-3-7 



Glasgow, Mo. 



MOVING PICTURE STAGE SETTINGS 

In draperies or painted designs, moving picture screen 011 curtains thai 

roll up, stage scenery of all descriptions. 

SCHELL SCENIC STUDIO, COLUMBUS, OHIO. 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons 

Minus a Screens 

Compensators 



Rheostats 

Opera Chairs 

Mazda Lamp Equipment 



iv/lOTIOGRAPij 

Projector, " 



Chas. M. Stebbins IJpVlV 55. 



182 2 Wyandotte 
Kansas City, Mo. 



BARGnOANMERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



1^^^^^ 



"v^ag^ai^g 




Every Exhibitor Should 

Show Warner Bros. 

Pictures. 



ONCE 

A USER 

OF 



Warner 

Bros. 

Pictures 

ALWAYS 
A USER 

There's a 
Reason! 

GOOD 

CLEAN 

CONSISTENT 

ENTERTAINMENT 



ED. H. LOHMAN POST, 

No. 258 

AMERICAN LEGION, DEPARTMENT OF 
MISSOURI 

Concordia, Mo., Feb. 2, 1925. 

Film Classics, Inc., 

Kansas City, Mo. 

Gentlemen: 

"Cornered," played by us Saturday night, is 
an excellent picture. The picture drew one of 
the largest crowds of the season for us. 

Audience was well pleased. Every ex- 
hibitor should book this picture. 

Yours very truly, 

LYRIC THEATRE, 
Al H. Schlapper, Mgr. 





OP KANSAS CITY Inc 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street Kansas City, Mo. 










VOL. IX, NO. 10 



FEBRUARY 21, 1925. 



PRICE TEN CENTS 

Over 

2,400 

Copies each 
Issue 





1 



1 






Just Screened 



"IDAHO" 

And Oh Boy! 
What a Knockout!! 
The Best Ever!! 
Looks Like It's 
Going to Make 
Serial History!! 

Dates Going Fast— Better Buy Now 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 



I 



I 

l 
1 



I 



I 




PUBLISHED EVERY SATURDAY, MAINST REET THEATRE BLDC, KANSAS CITY MO 
BY REEL JOURNAL PUBLISHING COMPAN Y TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



The Nations finest theati 





^ e Contracts —2} WHIT 



Head this list 



CITVi 

Albany, N. Y; 
Buffalo, N. Y. 
Schenectady, N. Y. 
Brooklyn, N.Y. 

New York, N. Y. 

New York, N. Y. 

Birmingham, Ala. 
Macon, Ga. 
Sumter, S. C. . 
Knoxville, Tenn. 
Greenville, S. C. 



* 



Grand 
Olympic 
. Proctor's 
R. & R. Circuit 

(5 Theatre,) .j 

Consolidated Amsnt. 

Circuit ( 1 5 Theatres) 

Peerless Booking Co. 

" 18 Theatres) 

Famous 
. Southern Ent. 
. Southern Ent. 
. Southern Ent. 
. Southern Ent. 



Montgomery, Ala. . 
Spartanburg, S. C. ! 
Worcester, Mass. 
Boston, Mass. . 
Anderson, S. C. 
Decatur, 111. 
Cicero, 111. . ? 
Chicago, 111. '.' 
Indiana Harbor, Ind. 
Dayton, Ohio . 
Cincinnati, Ohio . 
Cleveland, Ohio 
Toledo, Ohio . 
Galveston, Tex. 
Houston, Tex. . 
Dallas, Tex. 
San Antonio, Tex. 
Wichita Falls, Tex. 
Denver, Colo. . 
Colorado Springs, Colo 



» 



. Southern it 
'. Southern 11 

St; J 
Boji 

': v Sm| 

. Ami 

* Rand i 

". Gael 

Stui 

. Wau 

Hippodmi 

Horaters Tei'l 

Mi:ii 

Rlti 

Catj, 

En-il 

Olyui 

AmiiQ 

Lilt 



ily to the Standard of the 
dustiy s best picture ' 




% bookings 



. 


THEATRE 


CITV 




THEATRE 


CITY 


THEATRE 1 


'Mich. 


Mecca Palace 


Aberdeen, S. D. 




Garrick 


Baltimore, Md. . Century and Ne\^ 


rtns, Mich 


Macomb 


Holyoke, Mass. 


■ 


Suffolk 


Washington, D.C. . 


J Rialtc? 


Hich. 


Lincoln Square 


Pittsfield, Mass. 


. 


Union Square 


Baltimore, Md. 


Apollo 


lich. 


Broadway Strand 


Stamford, Conn. 




Strand 


Baltimore, Md. 


Broadway 


A, Mich. 


Garden 


Bridgeport, Conn. 




Cameo 


Baltimore, Md. 


Capitol 


JMich. 


Regent 


Beaumont, Tex. 




Jewel 


Springfield, Mo.. 


. Jefferson 


iek, Mich. 


. Post 


New Orleans, La. 


\ 


Palace 


Springfield, Mo. 


Princess 


Mis, Ind. 


Colonial 


Muskogee, Okla. 




Broadway 


Kansas City, Mo. 


Liberty 


*le, Ind. 


Royal 


Oklahoma City, Okla. 


Liberty 


St. Louis,' Mo. . 


Rivoli 


■kt, Ind. 


Paramount 


Tulsa, Okla. 


v 


Rialto 


Salt Lake City, Utah 


Kinema 


We, Fla. 


. Southern Ent. 


Okmulgee, Okla. 


•i 


Orpheum 


Boise, Idaho 


Finney 


t : 


. Southern Ent. 


Sioux City, la. 


*i 


Tivoli 


Boise, Idaho 


Strand 


. Southern Ent. 


McKeesport, Pa. 




Capitol 


Butte, Mont. . 


Rialto 


N.Y. 


Empire 


Newcastle, Pa. 


f1 


Regent 


Butte, Mont. 


. American 


t, R. I. 


Leroy 


Morgantown,W.Va. 


Arcade 


Spokane, Wash. 


. Clemmer 


'ford, Mass 


. Allen's 


Pittsburgh, Pa. 


, 


Grand and Rit: 


Seattle, Wash. ? 


. Columbia 


[lass. . 


Strand 


Pittsburgh, Pa. 


n 


Cameo 


San Francisco, Calif. 


Cameo 


i Me. 


Empire 


Washington, Pa. 


,- 


Regent 


Los Angeles, Calif. 


Cameo 


Tenn. 


. Southern Ent. 


St. Louis, Mo. 


. 


Kings 


Portland, Ore. : 


. Columbia 


ee, Wis. ' 


? . Merrill 


St. Louis, Mo. 




Rivoli 


Atlanta, Ga. . ? 


Tudor 



Buy Them 
From 

R B. O- 

like hundreds of smart 
exhibitors are now doing 




They draw the crowds- 
send 'em away happy 
and make 'em come 
back for more. 



Ask to see "Heebie Jeebees" and "Hypnotized" 
Latest release "OH WHAT A FLIRT" 



Distributed by 



Film Booking Offices 



Snowcr Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Okl« 
106 S. Cross St., Little Rock, Ark. 



Sfor sparkling comedy of the first 
Ivrater nothing has been produced 
his past year that approaches it* 

Qhe Preview - {gs Angeles Times 



wM 




Produced by 



?HRISTIE 

FILM COMPANY INC. 



The World-famous Farce 
Becomes the Funniest Film 
Ever Flashed on the Screen 



Released by 

(producers OistributincM 

J Corporation ^ 

KANSAS CITY, 111 West 18th St.3318 Lindell Blvd., ST. LOUIS 



Page Six 



THE REEL JOURNAL 



February 21, 1925 




Kansas Body Kills 

Censorship Repeal 

Senate May Reverse Decision, Is Hope 
Endres Bill Dies. 



Published Etwt Saturday by 

REEL JOURNAL PUBLISHING CO 

Maimteet Theatre Bldg. 
KANSAS CITY. HO. 

BEN SHLYEN 
Publisher and Editor 

St. l.onli Correspondent 
DAVID F. BARRETT 

3748 Meramec Avenue 

Cbnngf of advertising mult reach thl» 
office not later than Tuesday of each 
ir»»k. otherwise aame copy will be rnn. 

Circulating; In Mlaaonri, Km Northern 

Oklahoma, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indlnnn. 



For the Children 

On what night of the week do 
you play to the greatest number of 
children? And what pictures do 
you show on that night? Are they 
the type that children understand 
and like? Or should they b e label- 
ed "for adults only?" 

Those seem like a lot of ques- 
tions, but if studied out they'll re- 
sult in better business on that par- 
ticular night in the week. Mere's a 
suggestion : 

In Michigan the M. P. T. ( ). re- 
ceived several complaints about the 
type of pictures certain theatres 
show on Friday and Saturday 
nights, on which a considerable per- 
centage of the audience is made up 
of children and the showing of so- 
phisticated sex dramas as a rule, is 
not felt to be good business. 

From this came the suggestion 
that high type western or outdoor 
pictures be selected for showing on 
these nights, leaving the adult 
stories for the other nights when 
the percentage of children is not 
SO large. 

Western pictures seem to be 
very much the vogue now. \ml 
many theatres, c\ i'ii iii the largi i 
cities, have alread) established Fri 
day or Saturday nights as "Western 
Night," which has resulted in good 
busini 



Both Kansas exhibitors and blue noses 
received a jolt in the Kansas legislature 
this week. Tuesday the bill to abolish 
the Kansas State Censor Board was killed 
in the house by the committee on public 
welfare. Also," the Endres bill, which 
would provide for the prohibition of any- 
distasteful pictures, and which was intro- 
duced by blue law advocates, was killed 
by the same committee. The vote of 6 
to 4 on the latter followed a series of 
meetings, several of which were spirited. 

But exhibitors are not discouraged of 
successfully ridding Kansas of a censor 
board. Several members of the state 
senate have openly expressed themselves 
against the board, conforming with the 
attitude expressed by the investigation 
committee, which recommended that the 
censor board be abolished. It is believed 
that another blil to abolish the board may 
be introduced in the senate. Should that 
occur it is believed that the bill would 
have more than an even chance of weath- 
ering the storm. 

A staff correspondent of the Kansas 
City Star comments as follows upon the 
situation : 

"There is a good deal of political ac- 
tivity in connection with the efforts to 
abolish the censorship board in the pres- 
ent session of the legislature. Motion 
picture interests, represented by the Will 
Hays organization, has a powerful lobby 
in the legislature and has been doing a 
good deal of 'trading' to gain support for 
the measure to repeal the censor hoard. 
It has been intimated to numerous mem- 
bers of the legislature that unless they 
were willing to repeal the censor laws 
that some of their pet measures certainly 
would fall bv the wayside." 



i in Monday night Februarj 16, at 7:30 
and Tue da; al 8:30 the Liberty Theatre 
of Km a Citj will broadi ast oi ei Sta- 
tion Will'.. Their talk will concern "The 
Lighthouse by the Sea," the current 
Warner Bros. < la ;ii tarring Rin-Tin- 
Tin. If you'vi ol a I adii i, I' (ten in. 
■ i . .■ m put the -.mi' tunl ovei 

in vour vicinit; 



Victory to Give Way 

to Business Site 

The Victory theatre. 105-07 East 
Twelfth street, Kansas City one of the 
early landmarks of what now is the city's 
"theatre row" is to be razed to make 
way for a business building. The new 
building 38 x 76 feet will blot out a mo- 
tion picture house which holds a fond 
place in the boyhood memories of all of 
the city's pioneers. The house has chang- 
ed management many times and when the 
largei first run down town theatres be- 
gan their invasion the Victory began to 
lose ground. So today what was once 
food a motion picture theatre as could 
lie found in town now is only a second 
and third run bouse. 



HN-E-W-S 
IGHLIGHT 



s 



Letters went forward this week from 
the M. P. T. O. of America to all pro- 
ducing companies asking them to request 
their music directors to use only tax free 
music in the application of music cue 
sheets for productions. The society main- 
tains that there is an abundance of tax 
free music available for any picture. This 
step was taken it was declared, to pro- 
tect exhibitors from paying the tax as- 
sessed by the American Society of Com- 
posers, Authors and Publishers. 

* * * 

Now E. W. Hammons, the real estate 
expert of the business, announces plans 
for a national chain to feature only short 
subject programs. 

* * » 

Oscar A. Price, formerly financier for 
Triangle Pictures, has organized a new 
producing company known as the Fine 
Arts Pictures, Inc., with a capital stock 
issue of $10,000,000. Price is president, 
J. F. Pershing, brother of the general is 
vice-president, and Miles Bronson, secre- 
tary. 

* * * 

Vitagraph has won the $50,000 damage 
suit brought by the Community Amuse- 
ment Association, of Minneapolis, in 
which that concern maintained Vitagraph 
had refused to profer service in breach 
of contract. Vitagraph maintained that 
it could not be held for failure to furnish 
service for a non-theatrical organization. 
A suit against "Greater Amusement." 
Northwest trade paper, is pending. 

* * * 

Cecil B. De Mille, retiring Famous- 
Players-Lasky executive, who has just 
announced launching a $10,000,000 produc- 
ing company to be known as the Cinema 
Corporation of America, has declared that 
his first new release will be en August 
15, a feature starring Leatrict joy. 

* * * 

An appropriation of $15,000 for estab- 
lishment of a motion picture division in 
the Department of Commerce has been 
recommended to the Senate, introduced 
by Senator Reed Smoot of Utah. The 
Senator urged protection of American 

film interests abroad. 

* * * 

Thirteen theatres, planned or under 
construction by the theatres division of 
Famous-Players-Lasky, are to cost $13.- 
500,000. The houses are to be located i-i 
these cities; Atlanta. Jacksonville. St. 
Petersburg, Tampa. Miami. Jackson, 
Trnn.: Greenville, S Car.; Houston, Lin- 
co'n, Neb.: Woonsocket, R. I.; and the 
Broadway house in New York. 



The insistent demands of exhibitors 
throughout the United States. Canada and 
the continent for more Richard Talniadge 
features, prompted Film Booking Offices 
of America, Inc., to sign the intrepid 
stunt actor to a new contract, whereby 
F. B. 0. will produce five productions, 
starring Tahnadge, on their own lot in 
Hollywood, according to an official an- 
louncement by Major H. C. S Thomson, 
president and managing director of the 
any. 



In Tie-up With Publishers. 

Grosset & Dunlap, the New York book 
publishers, announce this week the re- 
lease of the photoplav edition of "The 
Desert Fiddler" by William H. Hamby. 

The publication of the photoplav edi- 
tion is made in connection with the re- 
lease of Charles Rav's latest Pathe pro- 
duction, "Percy," which was adapted from 
the above book, 

"Percv" is set for release by Pathe 
about the middle of March 



February 21, 1925 



THE REEL JOURNAL 



Page Seven 



■ ' ■ ' ' '-' '-• -■ 



COMING VITAGRAPH PICTURES 



ALBERT E. SMITH Presents 



"PAMPERED YOUTH" 

ad f a r p om ed BOOTH TARKINGTON'S F S A T ^ S 



"THE MAGNIFICENT AMBERSONS" 



WITH 
BEN ALEXANDER 



ALLAN FORREST 



CULLEN LANDIS 

ALICE CALHOUN CHARLOTTE MERRIAM 

DAVID SMITH PRODUCTION 



"FEAR BOUND" 

With Marjorie Daw, Niles Welch, Will Nigh 



YOUTH'S FIGHT WITH 
HIMSELF AND A SISTER'S 
FAITH IN HER BROTHER 



STIRRING! THRILLING! 

TENSE! 

A NIGH-SMITH PRODUCTION 



"A SCHOOL FOR WIVES" 

ADAPTED FROM 

"THE HOUSE OF LYNCH" 

By LEONARD MERRICK 

VICTOR HUGO HALPERIN PRODUCTION 

WITH 

CONWAY TEARLE 



"IN THE GARDEN OF 
CHARITY" 

BY BASIL KING 
WITH 

MAE MARSH 

J. STUART BLACKTON 
PRODUCTION 



"WILDFIRE" 

The Great Racing Melodrama 
With AILEEN PRINGLE 

DIRECTED BY 
T. HAYES HUNTER 

A Distinctive Production 



"BAREE, SON OF KAZAN" 

By James Oliver Curwood 
A DAVID SMITH PRODUCTION 



ALSO COMING SOON: 

STEELE OF THE ROYAL MOUNTED— THE ALIBI— 

THE HAPPY WARRIOR— THE ROAD THAT LED HOME 
THE UNKNOWN STORY 



WE WANT TO THANK YOU, FOLKS 

For the Way You're Coming Through for Us On 

OUR ANNIVERSARY MONTH 

We Appreciate it a Lot 






- 3 



ST. LOUIS 

A. Danke, Mgr. 

3312 Lindell Blvd. 




KANSAS CITY 
C. A. Schu!tz, Mgr. 
Davidson BIdg., 



HWfi 



Patent Off 



_ii\' u,'. '■■..,.?..'- >■ 



Page Eight 



THE REEL JOURNAL 



February 21, 1925 



MUSIC LICENSE FEES UPHELD 

United States Circuit Court of Appeals affirms opinion of Judge Cochran, of Charleston, 
S. C, in favor of member of American Society of Composers, Authors & Publishers. 



Pastime Amustment Co., Appellant 

versus 
M. Witmark & Sun-,. Appellee 

Rose, Circuit Judge : 



No. 2301 

U. S. Circuit Court of Appeals 

Fourth Circuit. 



" * * * The facts in the case are fully set forth in the opinion of the learned District Judge in 298, 
Fed. 470 and need not be repeated. The defendant ( Pastime Amusement Co.) contends that 

(1) The plaintiff was not the proper party to maintain the suit; 

(2) That it had abandoned its right to obtain a copyright; 

(.ii That the infringement was committed by ai independent contractor for whose actions the de- 
fendant wax not responsible. 

(4) That the part of the copyrighted compositi m actually played in appellant's place of amusement 
did not amount to a performance of it. 

(5) That it wax not performed for profit. 

no That the plaintiff could not sue because, with reference to the copyright in question, it had made 
itself a party to a conspiracy to violate the Clayto i and Sherman Anti-Trust Acts. 

(7) That under the circumstances of the case, the plaintiff iva' not entitled to a decree for $250.00 
in lieu of actual damages, and 

(8) That defendant could not be required to pay plaintiff's attorney a counsel fee. * * * 

"Every one of these contentions was fully considered in the opinion below. We are satisfied with 
the disposition of them there made and further discussion of any of them is unnecessary." 

Affirmed (Dec. 20. 1924) 



The judgment affirmed was against the Princess Theatre, and assessed $250.00 damages, 
$100.00 attorney's fees, and enjoined further infringing performances. 

A complete copy of Judge Cochran':-: opinion in the trial court will be furnished on request. 
It sustains the copyright owner on every point. 

Licenses to perform the entire repertoire of the Society may be obtained for a very reason- 
able rate per year, by application to the undersigned. For information, list of members and 
license, apply to 

American Society of Composers, Authors and Publishers 



For Kansas 
Newell & Wallace, Attorneys 
107 West (5th Street, Topeka 



For Missouri 

(Except St. Louis) 

Harry Friedberg & Maurice J. O'Sullivan, 

Attorneys, 814 New York Life Building, 
Kansas City, Mo. 



DO NOT PUBLICLY PERFORM, FOR PROFIT, ANY MUSIC COPYRIGHTED BY 
MEMBERS OF THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISH- 
ERS, WITHOUT A LICENSE. 



February 21, 1925 



THE REEL JOURNAL 



Page Nine 



A. E. Smith Renews 
Attack on M. P. P. D. A. 



MIDWEST FILM DISTRIBUTORS, INC., 

FORMED AS STATES' RIGHTS EXCHANGE 



Vitagraph Head, Here, Charges Infidelity 
of Hays Group. 

Albert E. Smith, president of Vitagraph, 
Inc., a visitor between trains here Sun- 
day, reiterated his attack on the M. P. 
P. D. A., the Will Hays organization, 
from which Vitagraph has announced its 
intention of withdrawing. 

Hays In Favoritism? 

Smith declared that Mr. Hays draws 
his salary from several big concerns, and 
asserted that he was likely to favor the 
source of his remuneration. Around that 
denunciation, Air. Smith built his at- 
tack, which charged that the Hays or- 
ganization was unfair in its dealings both 
with the public and certain independent 
producers and exhibitors. 

The Vitagraph chief got in a word for 
clean pictures. "When it comes to the 
time when I have to make pictures I 
can't take my three children to see, I'll 
quit the business," he declared. Mr. 
Smith, who is rated as one of the wealth- 
iest men in the industry, is an English- 
man, conservative in dress and manner. 
He began his picture making career 
twenty-eight years ago, and for the en- 
tire time, he has been making clean 
product, lie asserts. 

Big Tie-Up Coming? 

While here Mr. Smith paid a short 
visit to C. A. Schultz. branch manager, 
and departed for El Paso, where he will 
meet his wife, who is Jean Paige, widely 
known star. 

"This year looks like a big one for 
the movie industry," the producer said, 
"and before another month there'll be 
news of a Vitagraph tie-up which will 
be interesting but which cannot be an- 
nounced yet." 

BUY "WHITE LIST." 

L. B. Metzger, Kansas City manager 
for Universal, reports an unusual response 
in the drive for conrtacts on "The White 
List" in this territory. The following 
is a partial list of the houses closed, and 
represents almost every section of the 
entire territory : 

Isis. Arkansas City; De Graw. Brook- 
field; Electric. Chillicothe; Royal, Em- 
poria; Hippodrome, Joplin; Pershing, 
Joplin ; Rex, Joplin ; Elite, Baxter 
Springs, Kas.; Mainstreet, Lexington; 
Electric, Menden Mines, Mo.; Cantwell, 
Bucklin, Mo.; Cortier, Gallatin; Cantwell, 
Marceline; Delphos, Mound City, Mo.; 
Victor, Rockport; Globe, Savannah; Twi- 
light, Larned; Cozy, Osage City, Kas.; 
Seelye, Abilene; Pastime, Kensington, 
Kas.; and the Alamo, Ashland, Belmont, 
Benton. Bonaventure. Columbia. Admiral. 
Kansas City; Electric, Independence; 
Ellsworth, Empire, Gem, Gillham, Isis. 
Linwood. Maple, Regent, Roanoke, South 
Troost, Strand, and Summit Theatres, 
Kansas City, Mo.; and the Midway, 
Osage and Gauntier Theatres, Kansas 
City, Kas. 



SEND IN 

YOUR BOX-OFFICE 

REPORTS 



E. C. Rhoden Heads New 
party Which Absorbs A. 
Blank Firm. 



Com- 
H. 



Formation of the Midwest Film Distrib- 
utors, Inc., a state rights exchange organi- 
zation capitalized at $50,000.00 was an- 
nounced this week by E. C. Rhoden, form- 
erly manager for First National hen-. 
Rhoden will be general manager of the 
new organization, with headquarters at 
130 West 18th street. 



■«■ «x 





E. C. RHODEN 

The new organization is to be an out- 
growth of the A. H. Blank Film Enter- 
prises, in which concern, Rhoden has 
purchased the interests of Mr. Blank. 
The organization is to start releasing un- 
der its new name about February 15. 

Officers of the organization have been 
named as follows: E. C. Rhoden. presi- 
dent; L. M. Miller, owner and manager 
of the Miller and Palace Theatres, 
Wichita, vice-president, and Stanley 
Chambers, also an official of the Miller 
chain, Treasurer. Rhoden stated that he 
appreciated the association of these 
prominent showmen in the organization. 
He stated his beleif that their intimate 
connectoin with the organization would 
prove invaluable in buying pictures to 
meet the demands of the exhibitor angle. 

"The new company will distribute the 
cream of the independent market." 
Rhoden declared. In outlining the poli- 
cies of the new organization, he stated: 

"As I see it, a lot of the bad business 
reported is due to theatre owners being 
forced to play pictures not suitable for 
their particular houses. This condition 
is brought about by block booking. 

"My policy will be to meet the demands 
of each exhibitor by buying for distribu- 
tion only such types of pictures that are 
getting the money at the box-office, in 
which there will be enough variety to 
apply to the tastes of any showman's 



patronage. For instance, such pictures 
as the Harold Bell Wright series, the fast 
comedy group starring Johnnj limes. 
'Listen Lester.' and comedy action en- 
tertainment such as 'Lightning Romance' 
and 'Super Speed,' featuring Reed Howes. 

"From my observation the exhibitor is 
suffering an injustice by being forced to 
buy pictures not suitable for his house— 
this is the big evil in the business today. 
We firmly resolve to refuse to buy am 
group of pictures in order that we may 
get one good one, for certainly w-e cannot 
expect the exhibitor to buy from us in 
the same fashion." 

Rhoden is regarded to be the dean of 
Kansas City exchangemen in point of 
service. He came to Kansas City five 
years ago with the A. H. Blank organiza- 
tion when that company employed only 
three persons. Under his leadership, the 
First National Kansas Citv organization, 
an outgrowth of the original Blank Com- 
pany, has grown to become one of the 
largest exchanges in the middle west with 
a total of more than thirty employees on 
its payroll. 

The new company is to provide a com- 
plete exploitation and publicity service 
lor its customers, Rhoden announced. He 
i.ited that further announcements con- 
cerning future plans would be made soon. 



Nazimova at Best 

in Blackton's Roles 



C. A. Schultz, K. C. manager for Vita- 
graph, has called the following comment 
to our attention : "Viatgraph's best, 
Blackton's best, Nazimova's best"— such,' 
in a few words is the rating given the 
current big releases, "The " Redeeming 
Sin," by P. S. Harrison, in his New York 
motion picture publication. Harrison's 
Reports. 

In its latest issue Harrison's Reports 
publishes a lengthy synopsis of "The Re- 
deeming Sin" and in its comment says : 

"Mr. Stuart Blackton is lately showing 
directorial talent that is putting other 
first rank directors in the background 
Every one of his last five or six pictures 
has been an improvement over the other 
'The Redeeming Sin' is. without doubt. 
not only the best picture that has ever 
been released through Vitagraph, not only 
the best picture that Mr. Blackton has 
ever produced, but also the best one ever 
released with Nazimova in the leading 
role. 



EMPRESS HEAD DIES 



Jacob J. "Jake" Lieberman, manager of 
the Empress Theatre here, was found 
dead in his bed at the Hotel Baltimore, 
Thursday morning . Physicians declared 
he probably had suffered an attack of 
chronic indigestion. 

Mr. Lieberman was widely known in 
theatrical circles. For thirty years he 
had been associated with theatrical en- 
terprises as manager and advance man. 
He came to this city last August from 
Pittsburgh, where he had been in charge 
of a theatre. He was 53 years old. 



Sees End of Kansas 

Music Tax Cases 



T. O. Byerle, New 

Manager for F. N. 



Maurice J. O'Sullivan, attorney ior the 
American Society of Composers, Authors 
and Publishers, expressed satisfaction this 
week over the final acceptance of the 
joint agreement between his organization 
and the M. P. T. 0. of Kansas involving 
a definite schedule of royalties and a 
twenty per cent reduction to members of 
the M. P. T. 0. I believe the new move 
will greatly improve conditions, and tend 
to dissolve factional differences," he said. 

O'Sullivan stated that his organization 
was now conducting a general clean-up 
of all cases in this territory. He stated 
that most of them have already been 
settled. He wished to make it clear, he 
>aid, that the recent agreement as to 
royalties, applied only to Kansas exhib- 
itors, and not to Missouri members of 
the M. P. T. 0. 

The following is a rough estimate of 
the annual rate in towns of various 
Mzes : Less than 1,000 populations-aver- 
age $15; 1,000 population— average $20; 
2.000 population — average $35; 3,000 popu- 
lation—average $38; 5,000 population — 
average $40 ; 7,000 population — average 
$42; 8,000 population— average $45; 10,000 
population — average $47; 11,000 population 
— average $50; 12,000 population — average 
$52; 13,000 population — average $54; 15,- 
000 population — average $57; 16,000 popu- 
lation — average $60; 18,000 population — 
average $62; 23,000 population — average 
$64; 50,000 population— average $70; 70,- 
000 population— average $75; 100,000 pop- 
ulation — average $80. 



loin O. Byerle, for two and a half 
years assistant manager and city sales- 
man at the Kansas City First National 
Exchange, this week was promoted to the 
position of manager, succeeding E. C. 
Rhoden, retiring executive, it has been 
announced. Byerle is to assume his new 
duties February 15. 




J ' 



The new chief, while able to count up 
only 33 years to his biographers, has 
doubled his tracks in a great many sec- 
tions of the continent during his career. 
Starting as an exhibitor in El Paso, Tex., 
he later entered the exchange business 
in Montreal with Universal. For five 
years he was connected with Vitagraph 
here, and for two and a half years has 
occupied his position with First National, 
and during the last period, he has en- 
joyed the distinction of 'being the second 
highest ranking representative in sales 
in the entire organization. About as 
well known as his company in this ter- 
ritory, his many friends are wishing him 
continued success. 



Honor Retiring Manager. 

Officials of the Kansas City First Na- 
tional Exchange, and representatives of 
the A. H. Blank Film Enterprises here 
joined in giving a farewell dinner to E. 
C. Rhoden, retiring manager for First 
National, at the Muehlebach Hotel Mon- 
day night. Mr. Rhoden has announced 
the formation of The Midwest Film Dis- 
tributors, Inc., of which organization he 
is to be general manager. 

Rhoden has been connected with First 
National and the Blank Company here 
for five years. At the dinner given in 
his honor, he was presented with a hand- 
some traveling clock by representatives 
of the two firms. Tom O. Byerle, who 
succeeds him as manager of First Na- 
tional, was toastmaster. 



T. O BYERLE 



Please mention THE REEL JOURNAL 
to our Advertisers. 



5 (TVS^J? = <LJ>-4n?~i> ° (TVS^9 • (LJ*&<r^ = CT^^^S = Z^^Ti 




Paris Creations 
in colors 

Displayed by 

Hope Hampton 

Latest creations of Poiret, Lanvin and other famous 
French designers beautifully depicted in their natural 
shades in two single-reel subjects that will be an 
instant hit with every woman. 



by 

McCALLS 

FASHION 

NEWS 



f&ituca&inxat (PlitUiZD 



'■^m£) 



TME.lPICE OF THE PROGRAM" 



Printed 

by 

EASTMAN 

PROCESS 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



ave dates for 



ntoKiennq 

& PAULINE 

FREDERICK 

and 

% %ura La Plante 

, k" \ 'I'll,. ,»■ i > t- ) 1 1 _ i , 1 A elnvr ..f nrnma 





he world-old story of woman's 

instinctive battle against Age, 

of a love-hungry woman who 

clutches at the last fleeting 

chance for happiness in life 

only to sacrifice that love to 

her beloved sister when she 

sees it slipping from her 

grasp. A striking theme 

portrayed by the screen's 

foremost emotional actress. 

With Tully Marshall, Wan- 

_^^ da Hawley, Malcom 

McGregor and Bert 

Roach 

Story by Sada Cowan 
and Howard HigKin 
A Clarence 
Brown Pro- 
duction. 






UNIVERSAL JEWEL 



Y 



Cleaning up for hundreds 
of theatres everywhere 

We YOU played it yet? 

1 gorgeous super-special for first run theatres 




With ANNA Q. NILSSON, Wyndham Standing, Arthur Rankin 

and Brilliant Cast 
A GOTHIC PICTURES PRODUCTION 



Here are just a few of the hundreds of theatres who have Played it to big dough: 


FAY'S THEATRE 


POLI'S THEATRE 


SUN 


1 POLI'S THEATRE 


STRAND 


Providence, R. I. 


Scranton, Pa. 


Omaha, Nebr. 


Hartford, Conn. 


Canton, Ohio 


LAFAYETTE 


HENNEPIN 


BLUE MOUSE 


NATIONAL 


CAPITOL 


Buffalo, N. Y. 


Minneapolis, Minn. 


Seattle, Wash. 


Richmond, Va. 


Dallas, Texas 


BROADWAY 


POLI'S THEATRE 


POLI'S THEATRE 


METROPOLITAN 


ALBANY 


Charlotte, N. C. 


Wilkes Barre, Pa. 


Waterbury, Conn. 


Washington, D. C. 


Albany, N. Y. 


POLI'S THEATRE 


ORPHEUM 


WEST END LYRIC 


STATE LAKE 


AMERICAN 


Bridgeport, Conn 


St Paul, Minn. 


St. Louis, Mo. 


Chicago, III. 


Troy, N. Y 


COLONIAL 


TUDOR 


PANTAGES 


FAMILY 


CRESCENT 


Detroit, Mich. 


New Orleans, La. 


Memphis, Tenn. 


Cincinnati, Ohio 


Nashville, Tenn. 


PALACE 


POLI'S THEATRE 


POLI'S THEATRE 


JAMES GRAND 


STANLEY'S 


Ft. Wayne 


New Haven, Conn. 


Meridan, Conn. 


Columbus, Ohio 


Philadelphia, Pa. 


| COLONIAL 


EMPRESS 


PARKWAY 


ORPHEUM 


BLUE MOUSE 


Indianapolis, Ind. 


Oklahoma City, Okla. 


Baltimore, Md. Akron, Ohio 


Portland, Ore. 


FILM 


BOOKING 


3 OFFIC 


M~% *~1 Snowcr Bldg , Kans 
Li' ^1 127 So. Hudson St. 
i_J ij 3312 Olive St., St. 

^"^ ^^ 10« So. Cross St., 


as City, Mo. 

Okla. City, Okla 

Louis, Mo 
kittle Rock, Ark 



Announcing 



The MIDWEST FIL 



si 



A. H. BLAM 

And the Acquisition ( 

BOX OFFK 



"THE MINE WITH THE IRON DOOR" 

A Harold Bell Wright Story with an All-Star Cast. Rated as one of 

52 Best Pictures of 1924. 



- 



"THE SPEED SPOOK" 

Johnny Hines in the Fastest Six Reels Yet Produced — Watch 
for the "Speed Spook" Car — it will be in your town soon. 



a*Y 



Photoplay Magazine rat 
in Fel 



"ADVENTURES IN 
THE FAR NORTH" 

Dr. Kleinschmidt's Classic of 1924 
Played 5 weeks in the Roosevelt Thea- 
tre, Chicago. 



"LIGHTNING 

ROMANCE" 

A Fast and Furious Comedy. Watch 
for the exhibitor testimonials on this 
one. 



"CAPTAIN 

JAfV 

With BABY P) 
100 per cent Story — Sts 



"SUPER SPEED" 

With REED HOWES 
Another fast action comedy. Auto 
racing story of the Wally Reid type. 



"GIRLS MEN FOR- 
GET" 

with 

PATSY RUTH MILLER, JOHNNIE 

WALKER, ALAN HALE 



"THE GOOI 
BOY" 

A Comedy-Drama dire| 
Cline, who made "Circu 



--And You Don't Have ti\ 

= MIDWEST FILI 



130 WEST 18TH ST. 



FORMERLY Al 



DISTRIBUTORS, Inc 



TO THE 



I ENTERPRISES 

ibution Rights for These 

ITRACTIONS!=^ 



a 



THE RE-CREATION OF BRIAN KENT" 

Harold Bell Wright's story of the Ozarks. It will eclipse all 
former Wright productions at the box-office. 



Y BIRD" 

Y HINES 

the six best productions released 

ud the review. 



"THE CRACKERJACK" 
What a Title for JOHNNY HINES 



'LISTEN LESTER" 

Another fast moving comedy that 
1 keep your audiences in an uproar. 



'GEARED TO GO" 

With REED HOWES 

-omedy, Action. Just what your 
trons want. 



"DAUGHTERS 

OF PLEASURE" 

with 

MCNTE BLUE, MARIE PREVOST, 

CLARA BOW 



"MASKED DANCER" 

with 

HELENE CHADWICK, LOWELL 

SHERMAN 



"DARING YOUTH" 

with 

BEBE DANIELS, NORMAN 
KERRY 



"BROKEN HEARTS 
OF BROADWAY" 

with 

Colleen Moore, Johnnie Walker, Tully 

Marshall, Creighton Hale. 



or 60 Pictures to Get Them! 

STRIBUTORS, Inc. 



FILM ENTERPRISES 
Manager. 



KANSAS CITY, MO. 



Page Fourteen 



THE REEL JOURNAL 



February 21, 1925 



"Lilies of Streets" 

Started for F. B. O. 



Conferences extending over a period of 
two weeks finally resulted in a title for 
F. B. O.'s big underworld melodrama, 
which Belban Productions are shooting 
at the Whitman Bennett Studios, in 
Yonkers. "Lilies of the Streets" has 
finally been decided upon. The title fits 
the story, which was written by Eliza- 
beth J. Monroe, Mrs. Mary E. Hamil- 
ton's assistant in police work. 

Shooting on interiors will 'be concluded 
next week, when the entire company will 
go to downtown New York to shoot ex- 
teriors. The tenderloin, the Bowery and 
downtown section- of Third Avenue will 
be utilized for these scenes. The cast 
is headed by Virginia Lee Corbin, John- 
nie Walker and Mrs. Hamilton. 



K. C. House Damaged 

$4,000 in Explosion 



An explosion .it .1 o'clock Thursday 
morning wrecked the front of the 
World-In-Motion Theatre. 802 Walnut 
Street, causing ,1 damage of $4,000. The 
theatre had been picketed for several 
months as unfair to organized labor. 

The owner, Earl H. Roraback. operated 
ah machine. He is not a member of 
the operators' union. Roraback is said to 
have attributed the explosion to the 
labor trouble. M. Coffee, secretary or 
the local operators' union, has declared 
I hat labor trouble could not have been 
responsible for tin explosion. 

The theatre auditorium was not dani- 
aged, but windows were shattered in 
many buildings which adjoin the house. 



"North of 36" Close 

on Heels of 'Wagon' 

Ben Blotcky, Paramount manager in 
I m a ' ity was beaming this week over 
continued successes of "North of 
36," the big [rvin Willat special from 
on Hough's popular novel. This 
picture 1 surely cleaning up in the 
territory." Blotcky declared. 

"I have not received a single disparag- 
ing report on this picture." he continued. 
wherever it has been presented, it has 
consistently grossed more than any other 
picture except the "( overetl Wagon." lie 
decla 



F. B. O Change Title. 

Mtei several 1 onfi , 1 1; ( , llK | 

iel & Erb, officiating heads 
I '" '■'•"' l Vrt Corporation have de 
;>ded that the title "Drucilla With a 
Million,' the Elizabeth Cooper novel 

which A 01 Mir. 1 \ :! . ,,. ,„|„, ,.,| ,,,, p g' 
1 ' ' n, fits the ton '" ttei than 

title, "Sudden Riches," which was 
ped upon la 1 week. Roj Churchill 

■ ' m has learned 

heads the cast, and , „,, 
1 iHa Bonner and Kenneth 
I [ 1 in. I- Harmon Weigh! direi ti -1 




[ayer, Fox salesman. 1. - nil 
on tin .1 ignment between Hutchinson 
onl Wichita. \\Y sometimes wonder if 

he in I other towns 



Advises from St. Joseph, Mo., are that 
the construction of the Penn Theatre, 
26th and Penn avenue, has been post- 
poned indefinitely. E. H. Peskay plans 
to erect the theatre from plans prepared 
by E. R. Meier. St. Joseph architect. 
It will be one storv, 50x150 feet and cost 
upwards of $35,000. 

* * * 

Oscar Morgan, district manager for 
Pathe, visited the Kansas City Pathe of- 
fice the past week. 

* * * 

The Kansas City Pathe office enter- 
tained Stanley B. Waite, two-reel comedy 
sales manager from the home office, this 

week 

* * * 

J. A. Epperson, branch manager for 
Pathe, was enthusiastic about the recep- 
tion of "Idaho," Pathe's new serial. He 
said exhibitors throughout the territory 
were steady in demand for booking dates. 
The serial fringes upon Missouri and 
Kansas history, built around the Pony 
Express Riders of earlier days, 

* * * 

Mrs. Helen B. Wertenberger, owner of 
the Empress Theatre. St. Joseph, has 
bought the ground frontage adjoining her 
house. Movie Row was wondering this 
week what the next move will be. 

* * * 

R. R. Thompson, Vitagraph representa- 
tive in Southern Kansas, reported this 
week that the territory outlook is splen- 
did for the new period. 

* * * 

Pathe is to make another feature with 
Rex, the King of Wild Horses, J. A. Ep- 
person, Kansas City manager, announced 
this week. The special is to be made by 
Hal Roach and has been titled "Black 
Thunder." 

* + * 

At an election Monday, E. C. Rhoden 
was re-elected president of the Film 
Board of Trade; Guy Novarre, United 
Artists manager, was named vice-presi- 
dent, and C. A. Schultz, Vitagraph man- 
ager, was elected secretary-treasurer. 

* * * 

Ralph Wilk of The Film Daily, was 
here for a few days enroute for the roast. 
Mr. Wilk is making a tour of the coun- 
try, stopping at principal centers gather- 
ing news and subscriptions. 

* * « 

J. W. Davis, formerly of Platte City, 
Mo., has taken over tin- Lyric at Holden, 

\|o 

* * * 

l.n 1. \|,m ,1 , has taken ovei the < tin e 
Theatre, St. Joseph, Mo. Moore was 
formerly manager of the Electric there 

* * * 

M. B, Shan'berg of the Midland Cir- 
cuit of Theatres, is sojourning in Cali- 
fornia for a brief vacation. "Shan" will 
return in March. 

* * 

Wm. Reiuke has returned to St. Joseph 
Mo., and has taken complete charge of 
the Hostettler-Reinke holdings there, in- 



cluding the Orpheum, Colonial. Royal 
and Crystal theatres. Mr. Reinke until 
recently was headquartering with the 
Hostettler interests in Omaha. 

* * * 

In again, out again, back again — W. E. 
Truog, after a brief sojourn with a chem- 
ical company, has returned to the film 
business as district manager for Uni- 
versal. The St. Louis, Omaha and Des 
Moines offices are under Mr. Truog's 
charge. Welcome back, Bill ! 

* * * 

F. W. Meade, Meade Theatre, King- 
man, Kans. ; E. T. Dudgeon, Orrick, Mo.; 
and Mr. Hardwick, Lyceum Theatre, 
Clovis, N. Mex., were buyers at the Yale- 
Theatre Supply Co. last week. 

* * * 

L. W. Alexander, Chicago district man- 
ager for Universal and formerly Universal 
manager here, paid a brief week-end visit 
to the local office. "Alex" sa}'s he's glad 
to get back to Kansas City once in a 
while. He was particularly enthusiastic 
about the business increase that the local 
office and his Chicago office have shown 
in the past few weeks. With this he re- 
marked, "I've been with Universal font- 
years and this year's pictures are unre- 
servedly the best they've ever had!" 

* * * 

Roy Churchill proudly pointed out to 
us the standing of .the Kansas City F. B. 
O. office for cash collections. First place 
is what the record reads and this is not 
in a zone district, but in the entire United 
States. That's a fine record, Roy! Keep 
it up. 

* * * 

Walter Hohlfeld, Lyric, Edmond. Kans.. 
and P. O. Jones of Carrollton, Mo., were 
among the exhibitor visitors of the week. 

* * * 

The Yale Theatre Supply Co. last week 
made a demonstration of the new Peer- 
less Low Intensity Reflector Arc at the 
Newman Theatre. The light intensity of 
an 80-ampere high-intensity arc was 
equaled with this 24-ampere low-intensity 
arc. This new equipment is said to save 
about 75 per cent in current consumption 
and about 50 per cent in carbon costs. 

* * * 

Truly B. Wildman, branch manager for 
Producers in Omaha, was a Kansas City 
visitor Thursday. 

* * * 

( • F. Senning, Educational manager, 
left this week for an est ended tour of 
the territory. 

* * * 

Miss Blanche Hunt. formerly with 
Paramount, has accepted a position with 
the Kansas City Educational exchange. 

* * * 

Among the exhibitor visitors from uot 
of town the past week were; C. E. 
Montrey, Park. St. Joseph; Ed Pesky, 
Penn, St. Joseph; Mr. Weber, Echo. 
Great Bend Kas. ; Herb Welsh. Orpheum. 
Atchison; I'. Jones. Royal. Carrollton. 

and Mr Austin. Garden, Garden City, Kas 



February 21, 1925 



THE REEL JOURNAL 



Page Fifteen 



Cecil DeMille Heads 

New Producing Firm 



Cinema Corp. Capitalized At 10 Millions; 
Releases Through P. D. C. 



New York — Formation of a tremendous 
producing company, capitalized for $10,- 
000,000 and headed by Cecil B. DeMille, 
retiring executive of Famous-Players- 
Lasky, was announced this week. The 
name of the new corporation is to be 
"The Cinema Corporation of America," 
with headquarters at Culver City. Re- 
leases of the new firm are to be distrib- 
uted through the Producers Distributing 
Corporation. 

Take Over Ince Lot. 

The new company is to take over the 
present producing organisation of Mr. 
De Mille, the talents of Rod LaRoque, Le- 
atrice Joy and Florence Vidor, as well as 
the tremendous studios of the late 
Thomas H. Ince, for which, the price 
paid was said to be around $500,000. 

Motion Picture Capital Corporation, a 
finance corporation, which is already fin- 
ancing the output of twenty or more in- 
dependent producers for a half dozen 
different releasing organizations, has 
made contracts with the Cinema Corpora- 
tion of America under which it will co- 
operate in the financing of this several 
million dollar program of production dur- 
ing the coming five years. Motion Pic- 
ture Capital Corporation was organized 
in 1923 by Frank R. Wilson, now its pres- 
ident, wdio has associated in the enter- 
prise a strong group of downtown cap- 
italists. 

Pledges Fair Dealing. 
"Because I feel that absolutely untram- 
melled competition is necessary for the 
greatest future of motion pictures", said 
Mr. De Mille, "I have gone into this new 
alliance pledged to keep the film wide 
open, pledged to give full and complete 
support to all independent thinkers in the 
producing field whose efforts are not 
receiving proper presentation to the pub- 
lic under present conditions." 



He's a Showman and 

a Detective to Boot 

He does not forget faces — nor hands — 
T. J. Wilson, who operates the Bancroft 
and St. John theatres, suburban housed 
of Kansas City, told an assistant county 
prosecutor Saturday. Mr. Wilson told 
the prosecutor that on the morning of 
January 19th two men accosted him as 
he left his apartment and forced him 
into a motor car, robbing him of $371 
and a diamond stickpin valued at $125 
and a watch valued at $25. Wednesday 
Mr. Wilson said he got into a taxicab 
and recognized the driver as one of the 
bandits wdio had robbed him. He knew 
his face and hands, he said, because he 
had observed them closely during the 
robbery. A first degree robbery charge 
was filed against the driver on the 
strength of Mr. Wilson's testimony. 



Vera Steadman Joins Christie. 

One more well known girl of the two- 
reel comedies is about to step out into 
feature films. She is Vera Steadman, 
for several years a familiar figure in the 
Christie two-reelers, who has now been 
assigned to a part in the next Al. Chris- 
tie feature, "Stop Flirting." 




A scene from "The Age of Innocence," 
a Warner Bros. Classic. 

AT KANSAS CITY THEATRES. 

Week Ending February 14. 

NEWMAN 

Miss Bluebeard, Bebe Daniels, Para- 
mount. 

MAINSTREET 
As Man Desires, Milton Sills, Viola 
Dana, First National. 

ROYAL 
The Devil's Cargo, all-star, Paramount. 

PANTAGES 
Ramshackle House, Betty Compson, P. 
D. C. 

LIBERTY 
Smouldering Fires, Pauline Frederick, 
Universal. 



Vitagraph-Hobart 

Contract in Work 



New York — John B. Rock, general 
manager of Vitagraph, has closed a con- 
tract with Henry M. Hobart of Hobart 
Pictures Corporation, for the productipn 
of four pictures for Vitagraph distribu- 
tion. 

The first in this series will be "Wild- 
Fire," a thrilling racing melodrama in 
which, in its stage presentation, Lillian 
Russell achieved a notable success. 

Mr. Hobart has engaged T. Hayes 
Hunter to direct "Wild Fire." Mr. Hun- 
ter was for three years stage manager 
for David Belasco. and produced in col- 
laboration with him, "The Girl of the 
Golden West" and other plays. He was 
for a time director-general of the Bio- 
graph Company in the production of 
Klaw & Erlanger Biograph features, and 
as an independent director and producer 
has been responsible for many successes. 

Mr. Rock announced that production 
work on 'Wild Fire" will start almost 
immediately. The picture will be made 
in New York at the Vitagraph studio. 



D. L. Martin, Kansas City manager for 
Associated Exhibitors, believes prints will 
be received within two weeks on "Intro- 
duce Me," Douglas MacLean's latest 
comedy. Martin said a preview for ex- 
hibitors and critics at one of the down- 
town theatres would probablv be arrang- 
ed. 



Hammons Planning 

Big Theatre Chain 

Would Build 20 Houses to Feature 
Short Subjects Only. 



The building of a chain of twenty 
theatres throughout the country, seating 
from 600 to 1,500, the programs to be 
composed of shorts subjects only, is be- 
ing considered by E. W. Hammons. pres- 
ident of Educational, according to Carl 
I 7 . Senning, local manager. 

"Mr. Hammons is considering this ex- 
tremely interesting development as a 
means of catering to the public's taste 
for short subject entertainment," Sen- 
ning declared. 

Mr. Hammons believes that in tin- 
modern business world many persons 
have not the time to sit through a long 
feature program, and that such would 
constitute a tremendous patronage for a 
more snappy, shorter entertainment, of 
much less duration. 



Vitagraph Retains 

F. B. T. Membership 



C. A. Schultz. Kansas City manager 
for Vitagraph, declared this week that 
although Vitagraph had withdrawn from 
the M. P. P. D. A., this did not mean 
that his organization had in any way 
severed its connections with the Film 
Board of Trade. "We shall continue to 
co-operate with this meritable institu- 
tion,'' he said. 



P. D. C. Buys 2 Big 

Stories for Fall 



While the spring program is only just 
Parting, material for the fall is already 
being lined up by Producers Distributing 
Corporation, according to information re- 
ceived by Chas. Knickerbocker, local 
manager. 

Two big stories, "Heaven and Earth," 
and "The Forbidden Road," were secured 
this week, one of which, "Heaven and 
Earth," will be produced by Hunt 
Stromberg as a big super-special, Knick- 
erbocker said. 



A NEW PATHESERIAL 

''Sunken Silver" has been selected as 
the permanent title of the new Pathe- 
-erial now in production in Florida under 
the direction of George B. Seitz with 
Allene Ray in the featured role, J. A. Ep- 
person, local Pathe head, has announced. 
The new chapter production is based on 
"Black Caesar's Clan," the novel written 
by Albert Payson Terhune. 

The acquistion of Albert Payson Ter- 
hune's novel is in line with Pathe's plans 
to secure featured stories by established 
authors in pursuance of its "Greater ami 
Better Serials" policy. 



Stanley in New Role. 

Forrest Stanley, who distinguished him- 
self as "Brandon" in "When Knighthood 
Was in Flower," has been signed by 
Frank Woods for the principal male role 
of Modoc Bill Robley in "Beauty and 
the Bad Man," the screen version of one 
of Peter B. Kyne's most popular maga- 
zine stories. The picture is under produc- 
tion for P. D. C. 



U. S. OFFICIAL MOTION PICTURE 



***** 



Fighting in France 

Taken on the Battlefields by the U. S. Signal Corps 



** 




BATTLE SCENES ARE REAL! 

MEN AND WOMEN HAVE READ AND HEARD OF BATTLES. 
NOW THEY CAN SEE WITH THEIR OWN EYES. 

Men arc shot and fall before your eyes. The photography is marvelous, for you must real- 
ize the action occurred at dawn, at night, in fog, in rain. Sense the paralyzing uncertainty that 
creeps into your very soul as you await the signal "Over the Top"; then thrill with the pride of 
free men and women as you watch the deeds of bravery and daring that raised the American sol- 
dier to the supreme heights of heroism. 

THRILLING AND APPALLING 

IN ITS UTTER REALISM 

This picture is without question the most remarkable ever filmed. It includes action photo- 
graphed from actual operations in the front lines of dramatic intensity unequalled. More than 
eleven brave camera men of the U. S. Signal Corps gave their lives in securing this undying, vivid 
pictorial record of American heroism. 

WAR'S GRIPPING ACTUALITIES 

See the actualities of war in a film so clear you can recognize your son. brother, husband, 
sweetheart 01 youl -elf. for the "Stars" are Uncle Sam's soldiers and the scenes show these soldiers 
winning the war. The camera goes alongside the doughboys over the top through No Man's Land. 
Ih' hail ol shrapnel cuts down nun. often men in plain view, occasionally stilling the hand that 
grinds the camera Fighting men Bursting Shells -Blazing Balloons - Crashing Aeroplanes — 
Tanks — Machine Guns Destroyers Big (inns Belching Destruction — The ('.as Terror— Dressing 
Stations Bayonet Charge; WAR'S STUPENDOUS DRAMA. 

—Enterprise Distributing Corporation- 



Kansas City, Mo., 115 W. 18th St. 



NOW BOOKING 



St. Louis, 3320 Lindell 






INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO , FEBRUARY 21, 1925. 



NUMBER 11 



INDEPENDENT HAS 
NOVELTY COMEDY 

The beauty of romance is 
not confined to human beings 
only. The same is true of 
everything else in life. The 
animal world is endowed by 
nature with the same emo- 
tions, similar situations and 
thrills to a great degree. 

This fact is demonstrated 
most artistically and dramat- 
ically in "Hot Dog," a ro- 
mantic novelty comedy acted 
entirely by small animals, 
which is a two-reel feature 
released by the Independent 
Film Co. of Kansas City. 

The settings are in a min- 
iature village inhabited by 
dogs, rabbits, monkeys, rats, 
turkeys, chickens, roosters. 
apes and a white rat. A 
great theme of undying love 
is woven into the film in 
which a bride is kidnapped bv 
the villain and taken away to 
the big city. 

All the thrills, emotion and 
suspense of real drama are 
accomplished when the hero 
pursues in a high powered 
miniature car. and overcome-, 
the villain. There is a real 
train wreck in which the vil- 
lain is sent to kingdom come, 



WESTERN CO NAMES 
FIRST FIVE FILMS 

New Company Launches 
Schedule March 1. 



Lee D. "Pep" Balsly, man- 
ager of the Western Pictures 
Co., announced this week the 
first five of his releases, all 
tn be ready during March. 
Western is to release 52 pic- 
tures during the coming year. 
one every week. 

and everything ends with a 
happy marriage. 

loe Silverman, manager of 
the Independent Film Co., 
says "The idea for this pro- 
duction is great. 

'"While in the city the bride 
is taken to a cabaret where 
rabbits compose a jazz band 
ami chickens perform as 
dancers par excellence. 

It is difficult to convey a 
illicit impression with what 
intelligence the animals per- 
form. It took some two 
years to train them for their 
roles, .mil in order to appreci- 
ate their acting one must see 
this unusual picture. 



The first five pictures in 
order of release follow: 

"That Wild West," starring 
William Fairbanks ami Doro- 
thy Revier, March 1; "The 
Rip Snorter." Marilyn Mills 
ami Dick Hatton. March 8; 
"The Sliced King." with Dick 
Talmadge, March 15; "At the 
Devil's Gorge." featuring 
"Two-Fisted" Ed Cobb and 
Helen Rosson, March 22, and 
"The Knockout Kid," with 
lack Perrin and his trained 
burse, Starlight. March 29. 

These stories of romance, 
adventure and pioneering of- 
fer excellent opportunities 
for riding, roping and shoot- 
ing sequences, Balsly de- 
clared. The stars are forc- 
in. ist among America's West- 
ern entertainers. supported 
by carefully selected casts and 
strained horses. 

'"Nothing is more fascinat- 
ing than tlie outdoor setting 
"!' these- pictures, presenting 
mountain scenes, plains, 
mines, ranches and intriguing 
Western trails," Balsly said. 



FAR NORTH FILM 
CALLED A CLASSIC 



"Dr. Kleinschmidt's Adven- 
tures in the Far North," dis- 
tributed in this territory by 
A. H. Blank Film Enterprises, 

was the subject of a high 
compliment this week by E, 
C. Rhoden, who shortly is to 
take over management of the 
Blank exchange under the 
name of Midwest Film Dis- 
tributors. Inc. 

"1 believe this is easily one 
of the screen classics of the 
season." Rhoden said, "and 
for sheer pictorial splendor is 
unsurpassed. The picture 
features a group of thrilling 
scenes of whaling activities, 
and is said to be similar in 
type to 'Nanook of the North,' 
of nation-wide fame." 

The special recently played 
five weeks at the Roosevelt 
Theatre in Chicago 



SEND IN YOUR 

INDEPENDENT 

BOX-OFFICE 

REPORTS 



Packed With Action, Punch, Thrills! 



CcrHunSia PLctuAj&A 



■prs^SUfsi-i 



w 



TiTe MIDNIGHT EXPRESS 

\ V-n.4 • WV FEATURING V ^ 

YElame Hammeistem 






*r 






N ALt feTAR CAST 



t/f 



'TORY OF A 

^' COULD NOT 
r RACKED 



*'**'.^^ 



.v 



Jfci 



;& 



.IT m,MM 



a GEOPE W. 



j/, 






EL Now Booking- INDEPENDENT FILM CO. 



JOE SILVERMAN, Manager 

115 W. 17th St., Kansas City, Mo. 



Page Eighteen 

CRITICS FAVOR 
COLUMBIA FILM 



INDEPENDENT NEWS 



February 21, 1925 



"When the New York crit- 
ics say it's good, it must be 
good ." 

That was the answer given 
by |oe Silverman, in response 
to the query concerning the 
capacities of "The Midnight 
Express," a Columbia Pictures 
pi i ial, featuring Elaine Ham- 
merstein and William Haines 
and all star cast. Silverman 
is manager of the Independ- 
ent Film Company, distribu- 
tor the feature in this 
territory. It lias already been 
i .leased. 

Silverman quoted the fol- 
lowing comments from the 
leading critics: "Now. T guess 
that will hold 'em," he de- 
clared. 

"The Midnight Express," 
which is a far better produc- 
tion than one is apt to gather 
from the title * * * the story 
is unfolded with skill and 
imagination. In 'The Mid- 
I " "lie sees a 

film which is carefully edited 
and well titled. The interest 
of the story is maintained 
throughout. -- Reviewed by 
M.mnlant Hall in the New 
York Time-. 

I iood Bo> Office number 
that will bring them in and 
them ""t atisfied Has 
a lot of old-fashioned but 
■ aluable audience appeal. — 
Film Daily. 



m GREAT WESTERNS 

"The Pick of the Market" 
13 brands that mean money at your boxoffice! 

52 Western Specials 
Releasing one each week 

SPEED KING FOUR 
FAST RIDER FOUR 
WILD WEST FOUR 
GUN & SADDLE FOUR 
RANGE BLOOD FOUR 
GREAT WEST'N FOUR 
ROUGH RIDER FOUR 
BORDERLAND FOUR 
LONE RIDER FOUR 
COWPUNCHER FOUR 
RANGERS FOUR 
LONE STAR FOUR 
WEST'N TRAILS FOUR 

MARCH RELEASES 
March 1— "That Wild West" 
March 8— "The Rip Snorter" 
March 15— "The Speed King" 
March 22— "At the Devil's Gorge" 
March 29— "Not Built for Runnin'" 
America's Foremost Western stars with the assist- 
ance of trained horses, and dogs in western stories of 
unusual action and settings. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 




REPORTS PRAISE A 
WAR PICTURE 



In Southern cities where 
"Fighting In France," an in- 
tense drama of the war, has 
played, enthusiastic reports 
from exhibitors have followed 
from all showmen who played 
it, according to advices re- 
ceived by Bob Withers, En- 
terprise Kansas City manager, 
from his home office. En- 
terprise will release the pic- 
ture here about March 1. 

Some of the comments on 
this big special, follow, ac- 
cording to Withers : 

"It topped 'The Covered 
Wagon' for us." — J. R. Car- 
roll. Dreamland Theatre, Bess- 
emer. N. Car. 

"Fighting In France" open- 
ed last night at the Rose 
Theatre crowds so large com- 
pelled to open Mack Theatre, 
our other house, and show 
film both places. Crowded to 
the doors both houses. Audi- 
ence approval one hundred 
per cent. Congratulations." — 
Rose Theatre Company, Wil- 
liam C.McIntire. 

"A picture that should be 
shown in every house. _ Film 
A-l, photography splendid for 
a war picture. Book it, broth- 
er."— I. C. Hon, Walsh Thea- 
tre, Waterloo, Nebr. 



Lloyd, the Winner 

in Box Office Test 



Pathe 



Comedian First in Film Daily's 
Popularity Contest 



newspaper, tabloid size, containing jokes, 
games, puzzles and problems built on 
"The Phantom of the Opera." It is 
printed throughout in bright red ink. 
something like the "Red Magic" sections 
which several newspapers are now issuing 
as a ; pecial feature. 



In a box-office test conducted by Film 
! I irold Lloyd, the Pathe star, was 
timed the winner by what Film Daily 
1, ., |are to be "a tremendouslj n ide mat 
gin." 

The results of the contest as published 

in the "1925 Year Bd i ently re- 

ome tt it ing i ompari- 

■ i the pulling powei of leading 

["hi ontest v a de igned 

tr, regi ter thi I I Eice \ aluc of the 

thi I ti of iln i ontest be 

du torj : itement, 
"Thi II '■" tui < 

is the box-office." 

. hoii i "t Hat old I ,loj 'I as the 
' box offii e tai 
de by a questionnaii e cam a in which 
iartii ipated 'I I" list of 

'.■■ill Lloyd the most 

landing ■ een celebr i t ii n 1 the dai 
In stating thi the 

exhibitors, Film Dail 

.ill the "thi r 
i ■ ■ i H in 

ill poll." 



Rin-Tin-Tin a Live 

Dog, Despite Rumors 



For the last week the offices of War- 
net Bros, in New York City and the 
studio at Hollywood have been deluged 
by inquiries from newspaper offices, 
motion picture fans' etc. inquiring the 
truth of a report that Rin-Tin-Tin had 
been killed. It seems that some dog 
working on location met with an accident 
that resulted in its death, and a news- 
papei printed a report that it was the 
Warnei Bros, animal. 

There is absolutely no truth in 
story, Warner Bros, declare 



PRAISE FOR "THE LADY." 

Concensus is that 'THE LADY is the 
best picture commercially and otherwise, 
that Norma Talmadge has ever appeared 
in and that this production will estab- 
lish new high records in box-office re- 
ceipts for Norma Talmadge product," E. 
C. Rhoden, local manager, declared this 
week. 

At the big new Colony Theatre, New 
York City, on Sunday, January 25th, this 
being the premiere engagement, "THE 
LADY" equalled in first-day box office 
receipts the mark reached by "THIEF 
OF BAGDAD," which was the opening 
attraction of that theatre and which start- 
ed its run on Christmas Day. That's 
some accomplishment. Reviewers in 
Monday morning papers were unanimous 
in their opinion that "THE LADY" is 
close to 100% in story, acting, direction 
and production values," Rhoden said. 



the 



A "Phantom" Tabloid. 

' .1 ' I'll. Illti '111 \l 

■■mi of the 
which new in ad- 

ind will undoubted!} I 

1 1 ft 



F. B O. CHANGES TWO. 

The titles of two F. B. 0. feature films 
e been changed, Roy Churchill, local 
manager, announced this week. "Sud- 
den Riches" is the intriguing new title 
of "Drusilla With a Million." Elizabeth 
i ooper's novel which Associated Arts 
i "i poi at ion made for F. B. O. distri- 
bution, featuring Mary Carr, Kenneth 
I In Ian and Priscilla Conner. 

i Brent's fourth starring vehicle 
on < .nihil F. B. < ). is new known as 
"Forbidden Cargo." The film is based 
mi an original story by Frederick Ken- 
ned) Myton, and wa formerly called 
I i " If Blond." 



FAMOUS GROOMING JOW1TT. 

\nother newcomer to the screen is be- 
ing groomed for important roles by Para- 
mount, who have brought forward Betty 
Bronson, Frances Howard, Jane Winton. 
Lillian Rich, Mary Brian and other play- 
ers previously unknown. This time the 
fortunate person is not a girl but a young 
Englishman named Anthony Jowitt. 

Jowitt, who is considered by the com- 
pany's production officials as a promis- 
ing find, has never before been seen on 
the screen. Before coming to this coun- 
try three months ago, he played on the 
stage in London with Gladys Cooper in 
'"Diplomacy" and in another English 
play, "Not in Our Stars." He came here 
to write short stories. 



February 21, 1925 



THE REEL' JOURNAL 



Page Nineteen 







EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 




station WIL the old lure returned. And 
incidentally he saw a chance to get some 
publicity for his house. So he arranged 
to be included on the opening bill of the 
radio station and got his picture in the 
big town newspaper and several notices 
both before and after the radio program. 
His stuff went across big, being heard 
in eighteen states and Canada. 



This photograph of "The Speed Spook" represents one of the cleverest exploita- 
tion stunts ever effected in this territory. The car will visit all towns in which the 
A. H. Blank feature, by the same name, is played in the territory. The picture 
features Johnny Hines. The car was built for Blank by Simons-Wiles, Buick dis- 
tributors. 



BIG TIE-UP ARRANGED 
FOR "CROSSED WORDS' 



A co-operative exploitation deal was 
arranged this week between Producer 
Distributing Corporation and Breau & 
Tobias, the music publishers, wherein the 
popular song bit "Cross Words" and the 
coming Renaud Hoffman production 
"Crossed Words" will be tied-up in a na- 
tion-wide advertising and publicity cam- 
paign, Chas. Knickerbocker, local man- 
ager, has announced. 

Special posters will be gotten out for 
window displays in department stores, 
song shops, phonograph stores and radio 
supply houses. In addition to these dis- 
plays, Breau and Tobias, the writers and 
publishers of the song, will broadcast the 
number from all of the big stations, witli 
mention of the picture in their announce- 
ments, Knickerbocker said. 



"Chet" Gruber Gets 

'Radio Bug' Again 



Chester J. (Chet) Gruber, owner-mana- 
ger of the Miners Theatre, Collinsville, 
111., showed the boys of the big town (St. 
Louis) how to bust into the front pages 
of the metropolitan press with free and 
favorable notice for his picture show. 

Chet used to knock 'em dead on the 
Orpheum, Keith and Pantages circuits 
with a high class monologue stunt. Then 
lie reformed and took the motion picture 
exhibition business, conducting the lead- 
ing movie of Collinsville. 

But when be heard the St. Louis Star 
was to open a new radio broadcasting 



"Hunchback" Packed 

'em in at Harrisburg 

"The Hunchback of Notre Dame" add- 
ed to its list of house records recently 
when Steve Farrar of the Orpheum Thea- 
tre. Harrisburg, 111., collaborated with 
Maurice Davis, exploiteer for Universal 
Pictures out of St. Louis in a "box of- 
fice campaign" that packed the Orpheum 
at every performance during the picture's 
three day run there. The Orpheum has 
700 seats* and is situated in a town of 
7,000 inhabitants. 

Farrar and Davis worked the schools, 
churches and newspapers very effectively 
in creating interest in "The Hunchback." 
The Harrisburg Register sponsored a 
Critics' Contest, readers of the paper be- 
ing invited to tell why they like the pic- 
ture or why they didn't. The writers of 
the three best reviews were awarded 
prizes of 12 tickets. 5 tickets and 3 tickets 
all good for future sVows at the theatre. 

School officials co-operated by having 
their classes in English write reviews of 
the picture. Clergymen of the town an- 
nounced the coming of the picture and 
told what prominent clergymen and edu- 
cators bad said about it. 

Farrar also covered the town thorough- 
ly witli posters, sign boards, spare tire 
signs, etc. 



THEATRE PAPER MADE 
NEWSPAPER MAGAZINE 

Effective February 1, "The Town 
Crier," house organ for the Miller 
Theatrical Enterprises, Wichita, 
edited by H. E. Jameyson, will be 
published as the Sunday Magazine 
section of "The Wichita Beacon." 
Henry J. Allen's nationally known 
newspaper. Mr. Jameyson will con- 
tinue as editor of the section, which 
will be enlarged and expanded in 
conformity with the requirements 
of its 50,000 circulation. 

The proposition to combine the 
two was advanced by the news- 
paper, terms being such as to give 
the theatre paper the advantages 
of the amalgamation at no advance 
over present publication expense. 




The crowd waiting to see "The Hunchback of Notre Dame" at the Best Theatre, 

Parsons, Kansas. 



KM? 3- BIG 




TYFIYMN 



THRILLING ACTION 




^•l^cs^;- 



Following "The Millionaire Cowboy" and "The 
'No-Gun Man" comes this action Western— 
"THE BREED OF THE BORDER," in which 

LEFTY FLYNN 

IS COMING FAST 

Take advantage of his growing popularity. 
See 'em at any F. B. O. Exchange in 32 Cities 



Film Booking Offices 

Snower Bldg., Kansas City, Mo 
J312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, Okla 
106 So. Cros. Street, Little Rock, Ark 



Produced by 
Hary Garson 



I 









Produced at the F. B. O. Studios, Hollywood, Calif. 



February 21, 1925 



THE REEL JOIRNAL 

55 



Page Twenty-one 




^ST- LOUIS ] 

FILM MARKET 






$1600 Taken In West 

End Lyric Holdup 



(Allien Epsy, manager of the West 
End Lyric Theatre, Delmar boulevard 
near Euclid avenue, St. Louis, Mo., owned 
by Skouras Brothers Enterprises, was 
held up in the lobby of the theatre on 
Monday, February 9th, and robbed of 
$1,000 by two armed bandits. The money 
represented the Saturday and Sunday re- 
ceipts of the show house. 

Several weeks ago the treasurer and 
assistant manager of the Grand Central 
Theatre was kidnapped by bandits and 
forced to return to the theatre and turn 
over some $7,000 in receipts because the 
uniformed officer detailed to escort him 
to his home failed to arrive. 



A Big Night for Goldman 

Raymond Leslie Goldman, native St. 
Louisian, and Wesley Barry, star of 
Battling iBunyan shared honors at the 
Delmonte Theatre, St. Louis, the night of 
February 5th, "Raymond Leslie Goldman 
Night." Goldman is the author of Bat- 
tling Bunyan and other stories featuring 
pugilism, although as a baby he suffered 
from infantile paralysis and for many 
years was regarded as a hopeless cripple 
He fought his way to comparative 
health through physical culture and in 
his many stories stresses the value of 
exercise in building up the body. He 
and Barry appeared in person at the 
theatre. 



Bandits Get $700 

from Maffitt Head 



A forty-five pressed tightly against 
his fifth rib was the argument that per- 
suaded Ralph Walsh, 4372 Laclede avenue. 
St. Louis. Mo., manager of the Maffitt 
Theatre, Vandeventer and Maffitt ave- 
nue, to return to the theatre office and 
turn the contents of the safe over to two 
young highwaymen. The loot totaled ap- 
proximately $700. 

The robbery occurred on the night of 
Sunday, February 1, a few minutes after 
the last show of the night had been con- 
cluded. The money represented the 
Saturday and Sunday receipts. The thea- 
tre is owned by the St. Louis Amusement 
Company and the loss is fully covered by 
insurance. 

The robbers had hidden in the vicinity 
of the theatre until it had been dossed by 
Walsh and when the manager and op- 
erator started for their homes they were 
stuck-up a few feet from the show house. 



New Paragould House 

Paragould, Ark., is to have a $60,000 
new motion picture house. Bertig Bro- 
thers will build it and J. A. Collins- is 
slated for the management. 



Loew's State Theatre, in conjunction 
with the St. Louis Times is giving away 
fifteen pairs of passes to their show 
daily to persons who hear their nanus 
broadcasted by Radio Station WCK, 
(Stix, Baer & Fuller. St. Louis depart- 
ment store.) 



F. B. O. Sets a Record 

All of the local exchange records were 
broken by the St. Louis F. B. O. office 
the past week, the first of the opening 
quarter of the Gold Rush Drive. Tom 
McKean, manager, was swamped by the 
orders turned in by Lew Bent, John 
Walsh, C. L. Hickman, and Milton 
Goldbaum, salesmen working in and out 
of St. Louis. McKean and his mates 
are out to set a new record during the 
drive. 



The Moonshine Theatre, Wayne City, 
Illinois, has closed on account of poor 
business. 



The Majestic Theatre, Bowling Green, 
Missouri, has changed bands. 



The Star Theatre, Griggsville, Illinois, 
opened the first week in February show- 
ing three nights per week. 



Tom Reed has fallen for the radi >. 
His wife reports that he has been home 
more during the past week than for any 
similar period in their twenty-five years 
of happy married life. Every moment he 
can spare from his varied business in- 
terests Tom is home, tuning in to hear 
what's in the air. 

They do say Harry Strickland is a 
pugilist. 



The Euclid Theatre, Easton and Euclid 
avenue, St. Louis, operated by Mrs. 
William Young has been closed. Mrs. 
Young will devote her entire time for the 
present to her Easton-Taylor Theatre 



V. F. Grubb, manager of the Vernon 
Theatre, Mount Vernon, Ind., is coasting 
about in one of those new ''8" Hupp 
roadsters. Look's like first division. 

Chaffee. Mo., is to have a $75,000 pic- 
lure house. Grant Martin will own it. 



R. S. Madley has sold the Terry Thea- 
tre. Campbell, Missouri, to Sherman R. 

Fox. ..ft*; 

Leo Keiler has broken ground for his 
new $500,000 Orpheum Theatre. Pa- 
ducah, Ky. It will play pictures and 
vaudeville. 



C. C. Calvin, owner-manager of Calvin's 
Opera House, Washington, Mo., operates 
a very profitable bus line between St. 
Louis, Mo., and Washington. He re- 
cently placed an order for another six- 
teen passenger bus to take care of in- 
creased patronage. 



|. W Quillian, vice-president and ex- 
ecutive director of the Enterprise Dis- 
tributing Corporation was a visitor ot 
the past week. He announced that ms 
company has secured eight new pictures 
featuring Lester Cunfo. 



Hungry Hollow leading suburb of 
Granite City, 111., is to have a 285-seat 
picture palace. Nick Crolick will operate 
it. 



H. C. Neale, who manages the Prin- 
cess and Dixie theatres in Mayfield, Ky., 
recently was named district manager for 
a large life insurance company. His 
daughter Mary is his secretary and han- 
dles the details of his various jobs. 



Manager Hayes of the Princess Thea- 
tre. Henderson, Ky., is one chap who 
realizes the women make or break a 
movie palace. He always co-operates 
with the Woman's Club of that town and 
proiits accordingly. 



The Princess Theatre, Earl, Ark., was 
forced to close on account of bank failure 



The Ideal Theatre, Beaver Dam, Ky., 
was forced to close on account of busi- 
ness conditoins. 



The Pathe Theatre, Monett, Ark., has 
been bought by C. W. Tipton, owner of 
New Theatre, Manila, Ark. 



The Majestic Theatre, Green Forest, 
Ark., has been sold by Mrs. Hilda < 
Brown. 



The Dixie Theatre, Vandalia, Mo., has 
been taken over by Joe Wade of Briggs- 

ville. Mo. 



Mrs. I. W. Rodgers of Cairo, 111., and 
I. Bollinger of the Electric Theatre, El- 
vins, Mo., were other visitors of the 
week. 



Joe Maxwell will open his new theatre 
in Sullivan, 111., February 1. He recently 
closed the Photo Play Theatre at Ham- 
ilton, 111., and moved all his equipment 
to Sullivan. 



Joe Wade reopens the Strand Theatre. 
Griggsville, 111., in February; G. E. Par- 
ker will reopen his house in Brownsville, 
Tenn., while the Arlington Theatre. Ar- 
lington, Tenn., is scheduled to get un- 
der way again in March. 



C. N. Braswell is still owner of the 
theatres at Cadiz, Marion and Eddvville. 
Ky. 



R. S. Medley has sold the Terry Tin 
atre. Campbell. Mo., to H. I.. Fox 
("Continued on page 21) 



Page Twenty-two 



THE REEL JOURNAL 



February 21, 1925 




B03&OFFICE 



FIRST NATIONAL. 
Abraham Lincoln — An excellent picture 
t hat will please everyone. Did all the 
business that could be expected at this 
season of the year. Print good. Ad- 
vertising very good. — Reynolds & Max- 
well, Electric, Joplin, Mo. 

Smilin Through — Picture good and well 
acted. Print good. Advertising excel- 
lent.— E. H. [ntelmann, Star, Cole Camp, 
Mo. 

Abraham Lincoln — An A-l picture. 
Print good shape. Took splendidly in 
our college town. Ran three days to 
good business. Good advertising acces- 
sories. Book it as one of the best if 
not the best on the market and if ex- 
ploited as such will certainly make good. 
Broke all records. — W. F. Elland, Empire, 
Sterling. Kas. 

Smilin Through — A very good produc- 
tion and one that an audience will en- 
joy. Had a bad storm. Accessories 
good. — W. A. Dauschlag, Strand, Ran- 
som, Kas. 

Mighty Lak' a Rose, Dorothy Mackaill — 
Pleased 100%. Had violin playing music 
score. Some said the best picture ever 
played here and that is saying a lot, as I 
have had some good ones. Print and ac- 
cessories good. — C. C. Perry, Rex, Mays- 
ville, Mo. 

Torment — Good picture that has a poor 
title. Print and accessories good. — Ray 
\V. Musselman, Princess, Lincoln, Kans. 
Flowing Gold, Milton Sills — Had a very 
poor house on this but was no fault of 
picture which was good. Print good. — 
Wonderland. Lindsborg, Kans. 

The Bad Man, Holbrook Blinn— This 
was certainly one fine picture, and 
pleased all who saw it. Print and ad- 
vertising good. — J. A. Dunne, Doric, Elk- 
hart. Kans, 

Potash and Perlmutter, Sam Bernard 
and Alexander Carr — This was a very 
good comedy and pleased the most of the 
audii m e, but lost money on same as I 
can only play a picture one night. Print 
good.— Mrs. 0. I. Dusenberry, Bertna, 
Ionia, Kans. 

The Wanters, Marie PrevOSt — Would 
recommend to all exhibitors. Book it and 
exploit to the limit. I am now a "wanter" 
I want more like it. Sure was a pleasure 
to show it. Print fair, accessories O. K. 
—A. J. Blackwell, Best, Henrietta, Mo. 

Her Reputation, May Mi. Woj -Very- 
good picture. Print fair.— Mrs (). [. 
Dousberry, Bei tna, [onia, Kan i 

Children of the Dust, Johnny Walker— 

Consider this product ion excellent, much 

above the average. Print good,— J. C. 

VfcKee, Electric, Bolivar, Mo. 

METRO GOLDWYN 

Don't Doubt Your Husband, \ iola 

Dana.— One of the best program pictun 
run here in some time.— C. ( Terry, Rex, 
Maysville, Mo 

Red Light*, Johnny Walker, Marie Pre 
vo ' A thrilling mystery drama. Good 
for Saturday showing. Some comedy and 
acting of stars fine. Griffith did gri il 
work Will class about 75-80%. Film 
in rather poor condition.— T. H. Lauck, 




Opera House, Mound City, Kans. 

The Silent Accuser, Peter the Great 
(dog) — Positively the best dog story I've 
played yet. Will stand up in any house. 
I should have bought this for two days 
instead of one. Boys, if you have bought 
it, 'boost it to the limit. — E. H. Griefe, 
Opera House, Windsor, Mo. 

Second Youth, all star — This picture 
was substituted on us and was one of the 
poorest we ever played. Stars unknown. 
Acting poor and rather dizzy. Why do 
producers put such stuff on the market. 
— T. H. Lauck, Opera House, Mound 
City, Kans. 

PARAMOUNT 

The Covered Wagon, all-star. — One of 
the best large crowds, but Paramount 
gets all the money. — C. C. Terry, Rex, 
Maysville, Mo. 

The Light That Failed, all-star— Noth- 
ing to rave about. Just a fair picture. — 
C. C. Terry, Rex, Maysville, Mo. 
PRODUCERS DISTRICT CORP. 

Grit, Glenn Hunter — Punk. Just an- 
other nail in the theatre's coffin. — L. H. 
Griefe, Opera House, Windsor, Mo. 

The Lightning Rider, Harry Carey — A 
good western. Patrons satisfied. — L. H. 
Griefe, Opera House, Windsor, Mo. 

Michael O'Halloran, Eleanor Boardman 
— As nearly 100% as they are made. Pa- 
trons praised the work of the juvenile 
stars in the picture. Fine moral tone to 
the story. Don't pass this one up. I 
played two days to poor business, but this 
was the fault of bad weather and school 
opposition. — T. H. Lauck, Opera House, 
Mound City, Kas. 

UNIVERSAL 

Broadway Or Bust, Hoot Gibson. — It 
surely was fine. Pleased all. Lots of 
laughs.— Sam Minnich, Electric, Chilli- 
cothe, Mo. 

Measure of a Man, Wm. Desmond. — 
This star is liked here and he didn't fail 
!o please in this one. It went over fine 
to a big business. — Sam Minnich, Electric, 
Chillicothe, Mo. 



VITAGRAPH. 

The Matrimonial Web, Alice Calhoun. — 
The plot in this picture is great. It keeps 
you guessing what's coming next. Unlike 
all other pictures of this type.— R. M. 
Burchett, Electric, Greencastle, Mo. 

A Girl's Desire, Alice Calhoun. — Don't 
buy this picture. It's past junking now.— 
R. M. Burchett, Electric, Greencastle, 
Mo. 

Angel of Crooked Street — A good pic- 
ture, film good. — C. H. Stevens, Amusu, 

Archie, Mo. 

Captain Blood, J. Warren Kerrigan. & 
Jean Paige — A real special. One of the 
few big productions that will go over in 
all siz^ towns. Any crowd will like it. 
It is one of the finest pictures I ever 
-aw. Book it and boost it. You won't 
be disappointed. — L. V. Harris, Electric, 
Chula, Mo. 

Pioneer Trails, Cullen Landis — So many 
exhibitors had praised this one that I was 
expecting a real big picture. But it is a 
common Western and should not be ad- 
vertised as a special. — L. V. Harris, Elec- 
tric, Chula, Mo. 

Let Not Man Put Asunder, Frederick, 
Tellegen — Scenes great, something dif- 
ferent, stars appreciated by patrons. — 
Shanks Theatre, Ravenwood, Mo. 

Behold This Woman, special cast — This 
was another one of those Vitagraph pic- 
tures that take the lead. A sure dandy. 
Boys, grab this one for it is a 100% box 
office. — Township Hall, Palco, Kans. 

Too Much Business — A good picture, 
film good. — C. H. Stevens, Amusu, Archie, 
Mo. 

Steel Heart, Wm. Duncan — A dandy 
picture. Pleased the house immensely 
as it did me. — Grand Theatre, Oakhill, 

Kans. 

WARNER BROS 
Broadway After Dark, all-star. — I 
thought this extra good. A good title 
that gets them in. All Film Classics do 
a good business for me. — Sam Minnich, 
Electric, Chillicothe, Mo. 

STATE RIGHTS 
STANDARD 
Fast and Fearless, Buffalo Bill, Jr.— 
Starts shooting them up in the first reel 
and seems to me they must have killed 
a thousand. It's tiresome. — Sam Minnich, 
Electric, Chillicothe, Mo. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th & Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played here is as follows: 

Title 

Star Producer 

Remarks '. _ 

Title - 

Star „ Producer 

Remarks - 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 



ST. LOUIS NEWS, CONTINUED. 
New Jerseyville House? 

It is rumored that Jerseyville, 111., will 
have another theatre. Details of the op- 
position to S. E. Pertle has not filtered 
through as yet. 



Jefferson City, Mo., is another closed 
town that is scheduled to open up short- 
ly. Bill Simons has taken a lease on the 
old Gem Theatre there and plans to re- 
open it shortly. 



R. R. Russell, general manager of the 

■' Theatre, Owensboro, Ky., joined 

'" ' •irt Chamber of Com- 



The Majestic Theatre, Bowling Green, 
Mo., is scheduled to open shortly. O. A. 
Hall is the owner-manager. 



Mr. L. S. Goolsby, owner of the Rex 
Theatre, Brinkley, Arkansas, has been 
appointed Vitagraph representative in 
Arkansas, Tennessee and Kentucky ter- 
ritories. 



J. Bucklin has taken over the manage- 
ment of the Lang Family Theatre, 5118 
Shaw avenue, St. Louis. He formerly 
was manager of the St. Louis Exhibitors 
Supply Company. 



Arthur B. William'., manager of the 
Kivoli Theatre, St. Louis, has left Wil- 
liam Goldman's organization. Aaron 
Fineshri'ber has returned to the Rivoli 
from the Kings, while Al J. Marks is 
temporarily in charge at the King 



With the addition of Jack Pickford as 
a featured actor to the cast of "My Son," 
Edwin Carewe announces that the player 
roster for this First National picture has 
been filled. Nazimova is the star and 
such artists as Hobart Bosworth, Ian 
Keith, Charley Murray, Alary Akin. Con- 
vince Bennett and Dot Farley enact the 
principal supporting roles. 



THE CLEARING HOUSE 



SELLS 



Second Hand Equipment, Seats, Projectors* 
Screens, PLnnos, Organs. Theatres and Mls- 

■ . l In i no ii * Articles, 

lil||||||||||||||||l||lllllllUIIIIIIII!!IIIIIUII!lllll!l!lililillllllllini!IIUi!H^ 



BUYS 



Rates for other 
spaces furnished 
on reauest. 



WANTED 

o« iier, theatre do- 
own of four or five 
it ion. Give full In- 
nderson, Vandnlia, 

lass organist; ran 
in — cue pictures and 
• tu red in any thea- 

. ft > in pson , IVo. 1 1 , 
A. D. P-3t-3-7 

ZS made to order, 
or Industrial. We 
ties, and the best 
ce ilUc per foot. Ruby 
Seventh Avenue, New 
p-3t-3-7 

: FOR SALE 
Theatre, County scat 
d farming section, big 
outfit, cheap rent; n 
1 opportunity for live 
1 1 i ii u other business. — 
., eare Reel Journal. 

. — Can deliver buyers* 
itre.s. Write full lnfor- 
iller (Exclusive Theatre 
rltles Rldg., Des Moines. 
P3f — 2-28 

berg generator, 5 H. P. 

First class condition. 

piano, in good playing 

New Grand Theatre, 

C 2t-3-7 



, BROTHERS 



E ARCHITECTS 



340 Douglas Bldg. 
Lo» Angeles, Calif. 



VAUDEVILLE — MUSICAL TABLOIDS 

GIRL REVUES — BANDS — 

ORCHESTRAS 

furnished for 
Theatres — Picture Palaces — Clubs 
Societies — Shrines — Petes 
Colleges — Etc. — Etc. 
by the 
WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 
201 Mnlnstreet Theatre Bldgr. 
Jolly Jones, Jr., Manager 



THEATRE OWTVERS 
Attention! 
Get our price* on used theatre Instru- 
ments — Wurlitzers, Seeburgs, Foto Play- 
i-rs find others. 

J. W. JENKINS SONS MUSIC CO. 
Sole distributors of the lvonderful 
Portable Pipe Organ. AVrite for catalog. 
1013 Walnut St.. Kansas City, Mo. 



THEATRE FOR SALE 
Finest opportunity; $3, .'00 cash, balance 
to suit. Address J. Bowman, New 
Prague, Minn. p3t-2-15 



WANTED — Theatre and Traveling Mo- 
tion Picture Outfit, Films and extra heads. 
NATIONAL EQUIPMENT CO.. •!()!» West 
Michigan St., Dnlutb, Minn. P3t-2-^s 

WANTED, TO BUY, 300 opera chairs In 
first class condition.. Suitable for non- 
raised floor. State condition and price. 

D. C. Kennedy, Electric Theatre, 
C4t-3-7 Glasgow, Mo. 

At Liberty — Operator; non-union; four 
years experience on Powers equipment. 
tililress E. S. Culver, Jr., 710 Third Ave- 
nue, Kan Claire, Wis. 

Picture Theatre — Kansas town 5,000 
population; assured $250.00 net weekly 
profits, $12 000.(M» cash; no competition 

and no chance of any F. S. Eby, 710 Lee 

llldg., Kansas City Mo. C3t — 3-7 . 



insits.Citr 

Engraving £ 
Colorplate Co 

8'>and Walnut - Kansas City 

Main 47©? 

Halftones Color Plates 
Zinc Etching 

"on time'' sefviits 

^> - 



ailing Lists 

Will help you increase sales 

} Si-nd for FREE catalog giving coun'.i 
and prioe3 on thousands of classified 
names of yourbi'st prospectivecu3tcr- 
ra-Naticnal.StatoanJLocal-lndivi:- 
alsi, Profeasiona, Business Concerns. 

\CV Guaranteed | 




MOVING PICTURE STAGE SETTINGS 

In draperies or painted designs, moving picture screen on curtains that 
roll up, stage scenery of all descriptions. 

SCHELL SCENIC STUDIO, COLUMBUS, OHIO. 



EVERYTHING FOR THE THEATRE BUT THE FILM 

Carbons Rheostats Il/lOTIOGR AP|j 

Minusa Screens Opera Chairs 1V1 Projectors tl 

Compensators Mazda Lamp Equipment 



Projectors 



Chas. M. Stebbins 



PICTURE 
SUPPLY CO. 



18 2 2 Wyandotte 
Kansas City, Mo. 





ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 




A 



100 JSSr BOOSTER 



ADMIRAL THEATRE 

8th Street and Tracy Ave. 
KANSAS CITY, MO. 

February 9, 1925. 
Mr. Al Kahn, 
Film Classics, Inc., 
115 West 17th St., 
Kansas City, Mo. 
Dear Mr. Kahn: 

I have been reading the different testimonials 
from exhibitors in this territory in The Reel 
Journal and want to add mine to them. 

I am showing your new Warner Bros. Screen 
Classics and have used every Warner Bros, pic- 
ture prior to this group. 

My experience with them is that with few 
exceptions there is no better group of pictures 
made. The> ieem to please everybody. I have 
had no complaints whatsoever. 

It appears to me that every exhibitor through- 
cut the country would show them. 

I am for Warner Bros, and any good In- 
dependent exchange 100 per cent. 
Sincerely, 

WALTER BURKEY. 





OF KANSAS CITY Inc 



115 West 17th Street 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 



Kansas City, Mo. 



I 




VOL. IX— No. 11 



FEBRUARY 28, 192£ 



PRICE TEN CENTS 

Over 



Copies each 
Issue 





1 



p 
I 






i 

i 







1 



PATHE NEWS 

THE STANDARD OF NEWS REEL COMPARISON 



6 Points to Remember 



l 

3 



5 



I.IOO so-ffellers encircling tin* 
globe, r.ii lie \ews camera- 
men sire specialised in news 
getting, the result of i:t year* 
of selection inil development, 
w hich assures yon She ; <■:» I 
news. 

Yon can buy cheaper news 
reels hut you get what you 
pay for in Pat he .News. It 
often is a lot easier to patl a 
news reel, hut Tat he knows 
exhibitors t\ ho hook a news 
reel want news, and so re- 
fuses to give you "filler ma- 
terial." rathe News is a 
news reel which is all news 
all the time. 

Nothing can take the place of 
experience in producing qual- 
ity. It takes more than one 
picture to make a t; riff it h 
a nd more t lia u a f e w ea me ra - 
men and titles to make a 
news reel. Consistent main- 
tenance of its liiuli quality 
standards is the ri'siilt of 
specialization developed to its 
highest decree through Pathe 
News* IS years of continuous 
leadership in its field. 

Just a few of the 
News belongs 



4 



6 



Comparisons tell the story. 
Compare the actual perform- 
ance of Pathe News with the 
claims and performance of 
any other, and you will un- 
derstand just why Pathe 
News is without a peer in the 
news reel field. 

Service always heen, is and 
always will he an important 
feature of Pathe News. You 
hook more than news reel 
vt hen you hook Pnthc News, 
,i on hook the best pictures 
which Pathe News gives you. 
First, through the unmatched 
service of *he Pnthe organiza- 
tion. 

News getting speed plus lab- 
oratory speed gets Pathe 
News to the theatres first 
with all important news. With 
its trained news t»e**<* r s» a 
lahorntory which works day 
and night, and unmatched fa- 
cilities for getting its prints 
to the theatres, Pathe News is 
never scooped on any im- 
portant news event, ri * nling 
even t he n e ws pa pc rs in t h c 
swift presentation of news. 



reasons why Pathe 
in your theatre 



Twice a Week 



Pathe Exchange, Inc. 




PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDC, KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 








With Its All Around Appeal (t Can 
Challenge Any Competition 



-what a fight scene for the men 
-what a love story for the women 

WITH 

MILTON SILLS 

AND 

VIOLA DANA 




Come away to the land of 
palm trees— where the 
beach sands sink beneath 
the wind churned rollers— 
where men from all ports 
gather— where some seek 
vengeance and others for- 
getfulness. Conic to the 
place no law can reach and 
live through this drama of 
a man who was robbed of 
the greatest love and a 
South Sea wildflower who 
found it for him. 



HxaE national "Picture 



St. Louis— 3319 Locust 
Kansas City— 1706 Wyandotte 






More Proof-0¥ FIRST NATIONAL'S LEADERSHIP 



CARLOS 

Productions 
Present 





Story and 
continuity by 

FRANK 

HOWARD 

CLARK 



' 



,ki; -«T ..'■ ■':■.; '^U^'ifi 7 ^-JSS^f— i'* , 3JM= -^ 
■ "- _- ■flHRTSfR™ . — . . " "' P.'' r 



h fi Ml i'l'i 



=T3p 






ifcflj 



-Wild- 

-Wilder- ' } 

-Wildest—Action 

you ever saw--FAST--FASTER-FASTEST stuff 
ever on the screen this latest RICHARD 
TALMADGE Production. 

DISTRIBUTED BY 







*?4 




Directed by 
JAMES HORNE 

This picture 
handled by Re- 
n o w n Pictures, 
Inc., in New York, 
Albany, Buffalo, 
and Chicago ter- 
ritories. 



FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis. Mo. 
127 S. Hudson, Oklahoma City, Okla. 
106 S. Cross Street, Little Rock, Ark. 



^Itae most Jfawer. 




eiia 



* 



The 








¥ 




Biggest 



T-.r 



Wi-UAM ^"V EltEEN 

Desmond ^Sedgwick 

**£ Hughie mack* Helen 
Holmes ah^ Claude Payton 

<Dit&cUd,hif Jat/JfUircfoiHt 



R< 

serial I 
Uni| 




Read Any 



Ask any exhibitor 



stayrintf 



William Duncan 

©!tf Stupendous Innovation Chapter Platj 



Released i 



KANSAS CITY, MO. 
1710 Wyandotte Street 
L. B Metzger, Mgr. 



UNIVERSAL FILM El 






Jack. ~ Al Wilson 

lAUGHB^ 

H Eileen Sedgwick 

Directed try Jay tliarckiwt 



:'s Review- 
is played them! 



The areatestfilm show n earth 




' . fe*i*rinq , 

Directed bif 

M*H$tanL fft _ tki worlds Strongest man 



VNGES, Incorporated 



Page Six 



THE REEL JOURNAL 



February 28, 1925 



77t<? 




Kansas Bill Would 

"Free" News Pictures 



Published Brrrr Saturday by 

REEL JOURNAL PUBLISHING CO 

Mainsteet Theatre Bldg. 
KANSAS CITY. MO. 

BEN SHLYEN 

Puhllaher and Editor 

St. Loula Correapondeat 
DAVID F. BARRETT 

3748 Mersmec Avenue 

Change of advertfalne- tnnat reach this 
office not Inter than Tuesday of each 
week, otherTrlae aame copy will be run. 

Clrenlntlna- In Mlaaonrl. Knnana. Northern 
Oklnhnnin, Northern Arkansas, West- 
ern Kentueky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 






The Super-Picture'" 

It is interesting to note t h at big pro- 
ducers are -till turning out their quota 
of ''big specials." although from some cir- 
cles statements have arisen condemning 
such gigantic productions as passe. 

\\ c refer to such spectacular pictures 
as ''The Lost World," "Capta-'u Blood." 

I he Phanti mi of tbe Opera." "Ren 
llur." "North of 36," and others which 
arc outstanding in importance. 

It cannot be denied that too much of 

this lavish sort of thing is impractical, 

and yet, from all corners come reports 

ecord houses following in the wake 

■ilt "super-pictures. 

The big production offers more oppor- 
tunities to the exploitation men, and they 
a : lb'1 .< : in the real sales work which 
ells tb<- picture to the public. We, for 
some time, have persisted in the belief 
thai selling seats is not far removed from 
any other form of merchandising. The 
theatre must haye its "leader" offerings, 
and loo, its occasional presentation of 
the "superior article" at a higher price. 
It's all a part of the law of averages in 
which varietj must be played against the 
middle cout e, 

But, the producer lias learned the folly 
■ if mount ing any lavish pi odui t ii >n on 
other tb.m a drama abc n proach which 
I on its own legs. With this 
ductiou standard established, we be- 
lieve the >uper-pi< tun ha its plai e to 
fill in any house. 

Occa it mall} . iU( It .1 1 | pe 1 if entertain ■ 
ment may be over the bends of tbe av- 
• 1 ige audience, but ft's not hard to 
"kid tbe average American into believ- 
n irt enough for anything, at 
■ he di iesn'1 mind rubbing elbi ■ • 
with "the I 1 0" on. r in 1 w bile 



The bill to abolish the Kansas censor- 
ship board having been killed by a com- 
mittee in the house of the Kansas legis- 
lature, a "next best" measure was intro- 
duced in the senate this week by Senator 
Van De Mark — a bill to abolish censor- 
ship on news reels only. 

During the last month the blue noses 
of Kansas have been unusually active in 
opposing the measure which would have 
done away altogether with censorship in 
the state. It was on this account that a 
similar bill was not introduced in the sen- 
ate. However, the news measure intro- 
duced this week appears to have the un- 
limited backing of the senate and it is 
predicted that the bill will pass the house 
without much opposition. It was against 
"cutting news reels for mere political 
reasons" that C. C. Pettijohn, counsel for 
the Hays organization, launched a bitter 
attack in Kansas City the other day. Thus 
far no radical opposition from the re- 
formers has been noticed in conjunction 
with the new bill. 



Bill Attacks S. R. O. 

Sign in Missouri 



The big battle for Missouri exhibitors 
this session of the legislature will lie 
against a standing room bill, introduced 
the other day. The bill, should it become 
a law, would prohibit any theatre owner 
from selling more tickets than he had 
scats in his theatre. As all first run 
downtown houses arc unusually crowded 
just before the ending of the first per- 
formance, hundreds of persons waiting 
for seats which are soon vacated by per- 
sons who have seen the first performance. 
Kansas City exhibitors are literally up 
in arms against tbe measure, although it 
is the concensus of opinion that the bill 
has little more than a fighting chance of 
getting by both houses. 

"There usually is some soil of a bill 
like this introduced each session of the 
legislature," said Frank L. Newman, own- 
er of the Newman and Royal Theatres. 
"If it becomes a law all we can do is to 
starve to death together. I couldn't make 
my patrons wait outside in the street 
wdien the temperature is near zero. I 
couldn't very well make them wait out- 
side in warm weather, as city officials 
would soon be 'on' me for blocking traf- 
fic. 

All I have to say is that exhibitors 
would be in a fine state of affairs if they 
become subject to such regulations." 

('. !■'.. Cook, business manager of the 
M. I'. T. O. Kansas and Missouri, and 
several of the leading exhibitors of Kan- 
sas ( ity, left for Jefferson City, tin- state 
capitol, Wednesday, to represent the the- 
atre owners of Western Missouri before 
the legislature. 



"The Early Bird" 

Sets Denver Mark 

"The Early Bird" Johnnie Hines' lat- 
est feature comedy, has just recently 
taken the gross records in Denver, at 
the Victory Theatrr. according to ad 
vires reaching A. H. Blank Film Enter 
prises, local distributors 



HN-E-W-S Q 
IGHLIGHT O 



Warner Bros, have announced plans of 
building the only radio broadcasting sta- 
tion operated by a motion picture pro- 
ducing company in the country. The 
new station, KWB, will be located in the 
Hollywood studio, and will have a wave 
length of 312 meters. The Warners have 
decided to build their product with radio 
instead of fighting it. The first program 
will be March 4, the broadcasting of 
President Coolidge's inaugural speech. 



First National is now working on a 
new distribution plan for key cities in 
which it is proposed to release in all first 
runs simultaneously. E. A. Eschmann, 
head of the distribution department is 
drawing up the details of the proposal. 



Warner Bros, have made Gloria Swan- 
son an offer of $1,000,000 a year to ap- 
pear in their pictures, according to re- 
ports from Hollywood. Famous-Players 
have denied that Miss Swanson contem- 
plates a -change. 



The Hostettler Amusement Company, 
operating 40 houses in Missouri, Iowa and 
Nebraska, has announced the sale of their 
Lincoln, Neb., houses to Eli Shire of 
that city and the Famous-Players-Lasky 
Corporation. The houses involved in the 
transfer are the Orpheum, Liberty, Lyric, 
Rialto and Colonial, the price has not 
been revealed. 

* * * 

New England Theatre Owners are or- 
ganizing a Chamber of Commerce, formed 
along the lines of the T. O. C. C. of New- 
York. 

* * * 

New York picture circles are spreading 
a rumor that Warner Bros, and Pro- 
ducers Distributing Corporation are ne- 
gotiating toward a possible deal involv- 
ing the first run situation. This was de- 
nied in one quarter. 

* * * 

"Blue Sunday" legislation has been 
introduced in Nebraska, Oklahoma, In- 
diana, Connecticut, Illinois and Ohio. Ex- 
hibitors in all of these states have created 
a sort of organization to protect their 
interests. 

* * + 

A survey of theatres operating in Chi- 
cago as of December 31, 1924, shows that 
the number of picture houses has drop- 
ped from 385 to 334. This is a startling 
contradiction of the common belief that 
the number of seats is increasing rapidly 
in that metropolis. 

* * * 

The Michigan M. P. T. O. has recently 
issued a statement opposing the Hays 
plan for presenting specially priced Sat- 
urday morning matinees for children. The 
plan was tried in Michigan years ago, 
the statement declares, and at that time 
was dropped for lack of support. 



February 28, 1925 



THE REEL JOURNAL 



Page Seven 



Cparamount (pictures — — 

Speak for themselves 

THE FAMOUS FORTY" 

has Already Swept the Country- 

THE SECOND FAMOUS FORTY"f 

is FOLLOWING THROUGH • 



Let the judgment of 
these prominent Ex- 
hibitors Guide you 



IF IT'S A PARAMOUNT 
PICTURE — ITS THE 
BEST SHOW IN TOWN 



H. A. McCLURE 
ROY BURFORD 
WM. WAGNER 
E. VAN HYNING 
HENRY TUCKER 
M. G. KIRKMAN 
LEE GUNNISON 

And many others have already contracted for 

THE SECOND FAMOUS FORTY 



HERE ARE A FEW OF THE BIG ONES 



"Peter Pan" 
"Madame Sans Gene" 
"The Spaniard" 
"Old Home Week" 
"Forty Winks" 



"The Thundering Herd" 

"Sack Cloth and Scarlet" 

"The Coast of Folly" 

"The Swan" 

"The Devil's Cargo" 



THESE ARE ONLY TEN OF THE SECOND 
FAMOUS FORTY 



"2S5S£. 



110 WEST 18TH STREET $jl^M FAMOUS PLAYERS-IASKY CORPORATION ^*2fK, 3721 WASHINGTON BLVD. ) 
KANSAS CITY, MO '^gm*] ' — ^"^i?^""" ffffgr ST. LOUIS, MO. 



Page Eight 

Hostettler Co. Wins 

Non-Theatrical Suit 



THE REEL JOURNAL 

W. E. Truog "U's" New 
Divisional Manager 



Unfair Competition Restrained in Hast- 
ings, Neb., by Court Order. 

One of the most important decisions 
relative to non-theatrical competition 
ever handed down in this territory has 
been won by the Hostettler Amusement 
Company of Omaha, in which District 
Judge B. H. Payne of Grand Island, Neb- 
granted an injunction staying the opera- 
tions of the city of Hastings, Neb., from 
engaging in the show business in its mu- 
nicipal auditorium. The injunction also 
has halted plans for the installation of a 
$13,000 pipe organ. 

The city of Hastings started in the 
business last year, and charged at the 
time that the Hostettler Company was 
operating at unreasonable prices. The 
Hostettler Company operates three 
houses in Hastings. 

Until recently, the city has been op- 
erating in defiance of a temporary re- 
straining order which was granted the 
plaintiffs some time ago. The Hostettler 
interests operate a chain of theatres in 
this and the Omaha territories. 



F. B. O. Buys Drama, 

"Love's Bargain" 



"Love's Bargain," a society drama, co- 
starring Marjoric Daw and Clive Brook, 
has been bought by F. B. O. for distribu- 
tion, R. E. Churchill, local manager, de- 
clared. "Love's Bargain" is intended for 
first run houses," he said. 

The production, which is a very gorge- 
ously dressed and lavished mounted so- 
ii ty drama, was made by Archibald Net- 
tle ford, and directed by Burton George. 

An entire musical comedy has been re- 
produced in the picture. One of the 
high spots is a huge typewriter on the 
stage of a theatre with the keys manip- 
ulated by pretty girls, who are sitting 
on them. The sets are said to have cost 
the producer a fortune, and the gowns 
worn by the two leading ladies were made 
especially for this production by one of 
the leading coutieres of Paris, Churchill 
said. 



"PACEMAKERS" WIN ENCORE. 
Ilighe-t commendation has been given 
•in first two episodes of F. B. O.'s new 

tu/O reel series of fe.il urettes, "The Pace 
makers." from the stories of H. C. Wit- 
wer and co-starring George O'Hara and 
Alberta Vaughn, according to Roy E. 
t hurchill, local manager. Wesley Rucr- 
gles is directing the series from the 
cem -I- by Bea< rice Van. 

Sport events form an outstanding fea 
turc of every episf.de. A ring fight taki 
place in the first episode and a football 
■ in tin sei i >nd. A cro countr; race 
will Feature the third episode. 



"THE DETOUR" FILMING. 

Work on the adaptation of Owen Davi 
i eb bratcd stage play, "The Detour," was 
started this week by E Richard Srhayer 

iation with Elmer Harris 

will prepare th tory for screen presen- 
ii ome tune in the early Fall through 
Produce! Distributing Corporation, Cha 
Knickerbocker, Kansas City manager, an- 



W. E. (Billy) Truog, new divisional 
manager for Universal for the territory 
which includes the St. Louis, Des Moines 
and Omaha exchanges, spent last week in 
St. Louis. He will visit his other ex- 
changes during the next few weeks. 




W. E. TRUOG 

Truog is thoroughly familiar with this 
territory, having been Divisional Man- 
ager for Goldwyn here for the last two 
and one-half years. As Divisional Man- 
ager, he had these three offices, with 
Kansas City. Prior to that, he managed 
Goldwyn's Kansas City office for three 
and one-half years. He has also been 
with the World and Select organizations. 

Exhibitors through the territory regard 
Truog as one of the "squarest shooters" 
in the business. Before there were arbi- 
tration boards, exhibitors would submit 
their differences to Truog, agreeing to 
abide by his decision. Exchanges, even 
those outside his own organization, also 
used him as arbiter with extreme fre- 
qui ncy. 

So widespread was his reputation for 
fairness that Truog was often referred to 
as "the Movies' Judge Landis." 



Please mention THE REEL JOURNAL 
to our Advertisers. 



February 28, 1925 

Wisconsin Combine 

Has Fifty Members 



Showmen Launch Powerful Booking 
Organization. 



The greatest theatre combine in the 
history of motion picture activities in 
Wisconsin has just been revealed in a 
statement of J. H. Silliman of Milwaukee 
which declares that The Badger Theatres 
Corporation began operations February 
16th with a membership of fifty exhib- 
itors throughout the state. 

Although the statement gives as the 
purpose of the organization the promo- 
ion of better understanding among mem- 
bers, "so that their screens may be made 
more attractive to the public," it is gen- 
erally understood that one of the primary 
objects is the combined buying of _ pic- 
tures. I *iil! 

The Saxe Amusement Company con- 
trols 23 theatres in the state and the gen- 
eral talk among film men has been to 
the effect that the new organization had 
been launched to compete with the Saxe 
chain. This in part was denied in the 
statement of a prominent member who 
declared that ''we did not organize to 
fight anyone, but have merely joined to- 
gether to protect our own interests." 



SOUTH TROOST BUYS 
$10,000 JONES ORGAN 

The South Troost theatre. Fifty-seventh 
street and Troost avenue, had a treat in 
store for patrons Sunday when it featured 
a new $10,000 Hope Jones organ which 
was installed last week. 

Besides the ordinary orchestral instru- 
ments it produces the typanis, snare and 
bass drums, xylophone, glockenspiel, harp, 
chimes and instruments common to the 
symphony orchestra. 

Mr. and Mrs. Matthew Gleeson, 110,? 
East Fifty-seventh street, are owners and 
managers of the theatre. 



WOULD REGISTER ARCHITECTS 

A bill is to be introduced in the Mis- 
souri legislature soon, which would pro- 
vide for the certification of "registered 
architects." the initials, "R. A." to be 
used after their names. Exhibitors of 
Kansas City look upon the proposed 
measure with approval, as it will mean 
a greater safeguard against faulty theatre 
construction, they believe. 

Send in your Exploitation 
stunts and ideas. 



AGNES AYRES 




February 28, 1925 



THE REEL JOURNAL 



Rage Nine 



Pathe Starts Huge 
Campaign For "Idaho" 

New York. — The Pathe organization 
starts this week what is destined to be 
the greatest nation-wide advertising cam- 
paign ever waged on a serial picture. 

Using newspapers and publications with 
a combined circulation of over eleven 
million copies the Pathe Exchanges, Inc., 
will endeavor to reach half the popula- 
tion of the United States with word of 
their latest serial "Idaho." To this end a 
prize contest has been devised, offering 
$1,500 in cash prizes for the best photos 
of a "Typical American Family." Ac- 
cording to the rules of the contest each 
photo must show a father, mother and 
at least two children. No age limit is 
enforced. There may be any number of 
children, so long as they are the children 
of the parents shown therein. A 100- 
word letter must accompany each photo 
written on the subject, "VVhy We Like 
Patheserials." 

The contest will be closed on July 1, 
1925, and according to the advertisements 
all photos and letters must be in the 
Pathe Home Office by that time. 

The object behind the scheduled cam- 
paign on the Patheserial "Idaho," which 
is to be released March 1, is to reach the 
"family business" for the exhibitor run- 
ning the chapter photoplay. 

The publications selected for the cam- 
paign circulating in this territory are: 
Southern Agriculturist, Kansas City 
Weekly Star and St. Louis Weekly Globe 
Democrat. 



F. B. O. Signs Yakima 

Canutt For 4 Films 



Contracts have been signed between 
Ben Wilson, the producer, and Film Book- 
ing Offices, whereby Wilson will produce 
a series of four Westerns for F. B. O. 
distribution, starring Yakima Canutt, the 
famous cowboy, Roy E. Churchill, local 
manager, has learned. 

The first production has just been com- 
pleted. It is based on an original story 
by Canutt himself called "Scar Hannan," 
the title of which will doubtless be 
changed. Supporting Canutt are Doro- 
thy Woods, Helen Bruneau, Palmer Mor- 
rison. Richard Hatton, George Lassey, 



Francis Ford, Art Walker Frank Baker, 
and Den Wilson, jr. 

Yakima Canutt won fame as the world':, 
champion roper and brohcho buster, 
Churchill said. 



E. C. Rhoden, manager of the newly- 
formed Midwest Film Distributors, Inc., 
was greeted at his desk .Monday morn- 
ing (his first day), by a veritable ava- 
lanche of letters and telegrams from all 
parts of the territory, wishing him well 
with his new venture. "And most of 'em 
justified their wishes with contracts," he 
declared. 



Please mention THE REEL JOURNAL 
to our Advertisers. 




Charles K. Rogers 

presents ° 

cA Renaud Hoffman Picturization 




Gjh 



e novelty sensation of the year 

Released by 



OB UCER S ^D/SrillB U TING^CORPO, 







Larry Semon 
Special Comedies 
Hamilton 

Comedies 

Bobby Vernon 

Comedies 

Walter Hiers 

Comedies 

Mermaid 

Comedies 

Christie Comedies 
Tuxedo Comedies 
Juvenile Comedies 
Cameo Comedies 
Lyman H. Howe's 
Hodge-Podge 

Earl Hurd 
Cartoon Comedies 
Kinograms 
The News Reel 
Built Like a 
Newspaper 



A GREAT influence in 
improving the qual- 
ity of the Whole Diver* 
sified Program. 

Every one a real box* 
office asset as well as 
added entertainment 
that you can count on 
as equalling the feature 
in quality. 

The Only 

Nationally 

Advertised 

Short Subjects 



^gg@g 



iT^dcvoatlcrnai ^ctuA^> 1 



•THE SPICE OFTHE PROGRAM" 



... ■- .- -.-■■; 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



Page Ten 

"Charley's Aunt" Off 

to Record in N. Y. 



THE REEL JOURNAL 



February 28, 1925 



"Like a gem of classical literature or 
music that lives on through the centuries, 
the popularity of Brandon Thomas' fa- 
mous farce, "Charley's Aunt" seems des- 
tined to last forever. That was the way 
Charles Knickerbocker, K. C. head for 
Producers, put it this week. "This com- 
edy created a furore when first presented 
over thirty-three years ago, and estab- 
lished the long run record that still 
stands," he said. 

"It has been presented on the speaking 
stages of every civilized country almost 
continuously for the past third of a cen- 
tury and now, judged by the public re- 
ception it received on its premiere in 
New York at the Colony Theatre, in Chi- 
cago at the Orpheum and in Los Angeles 
at the Million Dollar Theatre, the screen 
version of "Charley's Aunt" will carry 
on and amplify its record breaking stage 
triumphs." 

The premiere presentation at the Col- 
ony in New York last Sunday, surpassed 
the fondest expectations of the Christie 
brothers, the executives of Producers Dis- 
tributing Corporation and the theatre 
management. From two o'clock in the 
afternoon until nine at night the line at 
the box office remained unbroken while 
inside, the audience proclaimed the pro- 
duction a huge success by almost con- 
tinuous roars of laughter. 



Please mention THE REEL JOURNAL 
to our Advertisers. 



HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
"** BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





covering Western Kansas like a vet," de- 
clared L. B. Metzger, Kansas City chief. 
* * * 



A meeting of St. Joseph, Mo., exhib- 
itors was scheduled for Friday at the 
Robidoux Hotel, St. Joseph, for the pur- 
pose of electing officers of the newly Among the out-of-town exhibitors along 

formed city association, which is a chap- Movie Row the past week were: M. L. 
ter of the.M. P. T. O. Kansas and Mis- Guier, Auditorium, Slater, Mo.; Lawrence 



soun. Following a two-day visit at Jef- 
ferson City, Mo., where he did a bit of 
lobbying at the state capitol in the in- 
terests of theatre owners, C. E. Cook, 
busines manager of the M. P. T. O. Kan- 
sas and Missouri, was scheduled to be at 
the St. Joseph meeting to assist in all 

possible details. 

* * • 

George Lodge, formerly with Universal, 
is now handling the booking for the 
Crescent Film Corporation. 

* * * 

M. L. Guier, of the Auditorium Theatre, 
Slater, Mo., reports that he whipped the 
old city ordinance dug up to close his 
theatre on Sundays. The case was tried 
before a jury. Guier is running his show 

on Sundav now. 

* * * 

Looks like Chas. Knickerbocker, Kan- 
sas City manager for producers, has 
found something good down in the oil 
country. Again this week he was back 
at the Southern Missouri and Northern 

Oklahoma sections. 

* * * 

Paul C. Mooney, vice-president of Pro- 
ducers Distributing Corporation, and C 
E. Maberry, district manager, are ex- 
pected at the Kansas City office next 
week. 

* * * 

At least we've found one man who likes 
the film business. A. W. Day, Producers 
booker, says he's been off two nights in 
three months, and still, to look at him, 
he doesn't seem to be losing averdupois. 

* * • 

E. C. Rhoden, general manager of Mid- 
west Film Distributors, Inc., was a To- 
peka visitor this week. 

* * * 

We suspect Universal of something. 
Looks like a film company wouldn't in- 
crease its sales staff to eight men in this 
territory unless there's a lucky strike 
somewhere. W. E. Rosenwald is the 
latest addition to the sales staff. ''He's 



H Sebastian 

pnsetits 
A GP01\GE MELFOHP PRODUCTION 

■ERIEN 
AMIES' 

WEBEIl<«</ FIELDS 




Brenninger. Topeka ; Charley Sears of 
the Sears circuit, Nevada, and Mr. and 
Mrs. Christian, veteran show people of 
Excelsior Springs, Mo. 

* * * 

April 12 to May 9 has been set aside 
as "Laemmle Jubilee Month" in the Uni- 
versal organization, L. B. Metzger, 
branch manager, announced yesterday. 
All additional dates obtained above con- 
tract requirements are to be supplied 
with advertising accessories free of charge 
during the drive. 

* * * 

"Cheersinger" Reynolds, Universal rep- 
resentative in Southern Missouri, was the 
first to turn in a 100% pledge for Uni- 
versal^ "Laemmle Jubilee Month." 

* * * 

Looks like the Harry Carey pictures 
distributed by Producers are as popular as 
a Republican landslide. This is the story 
we got ■ from A. W. Day, booker. Pro- 
ducers have 36 prints of Carey subjects 
assigned to the Kansas City office. Last 
Friday, just one print was available, and 
that had just come in. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., screened "The 
Re-Creation of Brain Kent," the second 
film from Harold Bell Wright's famous 
novels, at Wichita last week. This is the 
first time Missouri's famous Ozarks have 
been brought to life on the screen, 
Rhoden said. Although Midwest is not 
to release the big special until March IS, 
three prints have already been booked 
solid, Rhoden declared. 

* * * 

Russell Borg, Educational booker, was 
having his troubles this week. "The 
world's gettirg cross-eyed over cross-word 
puzzles," was his observation. But, in- 
cidentally, he's buying more prints to 
take care of the business on this novelty 
film, it was revealed. 

* * * 

Here comes a spontaneous boost for 
"Oh Doctor," Reginald Denny's late film 
for Universal. Was down to visit L. B. 
Metzger, U. Kansas City manager, the 
other day. In dropped L. Salzberg, 
Electric Theatre, Independence, Mo., just 
to say that our laugh play is better than 
Harold Lloyd. This was good publicity, 
so I let the old pencil go. 

* * *' 

Exploiteer Bob Gary of Universal's 
cheersinging department, got in his bit 
in Maryville, Mo., the other day, and 
with bis publicity freaks, mnde the man- 
ager think "The Hunchback" was due for 
.in advanced run. 

* » * 

C. F. Senning, Educational manager in 
Kansas City, was "up betimes and doing 
his stint" in the territory this week. 




That's what they, e all saying about 

C.Gardner Sullivan's 



Sensational Super-special 




DIRECTED BY JOHN INCE 

Everybody says it's a wonder! With its title and this big star cast in- 
cluding Lillian Rich, Cullen Landis, Vera Reynolds, Phillips Smalley, 
Jean Hersholt, Lincoln Steadman, IT'S SURE-FIRE!! Get in on 
this big money-maker now. 



FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
1112 OHve St., St. Louis, Mo. 
127 So. Hudson St., Okli. City, Okla 
lot So. Cross St., Little Rock, Ark. 



Page Twelve 



THE REEL JOURNAL 



February 28, 1925 



Features and 7 

"Shorts" For March 



F. B. O. Names Lengthy New Release 
Schedule. 



"The March release schedule will break 
all records for quantity and quality of 
the Film Booking Office product." That's 
the way R. E. Churchill, local manager, 
puts it. Seven features and seven short 
subjects are scheduled on the program, 
headed by the Gothic special, "Parisian 
Nights," he said. The cast is headed by 
Elaine Hammerstein, Lou Tellegen, and 
Renne Adoree. It is scheduled for March 
1st release. 

"Jimmies Millions" Next. 

Next comes "Jimmie's Millions," March 
1. the first of the new Richard Talmadge 
productions under that star's new con- 
tract with F. B. O. 

March 8th will see the release of Bob 
Custer's fourth "Texas Ranger" produc- 
tion for Independent Pictures Corpora- 
tion, titled "Galloping Vengeance." Mary 
Beth Milford, formerly one of the stars 
of the Music Box Revue, and later in 
F. B. O.'s "Fighting Blood" series, will 
play opposite Custer. 

Another Thompson Coming. 

"That Devil Quemado!'' is the first pic- 
ture Fred Thompson will make since his 
recent accident. It is the second of the 
new Thomson series, which F. B. O. is 
producing and will be ready March IS. 

"Love's Bargain," ready March 22, is 
the title of an independent production, 
produced by Archibald Nettleford, direct- 
ed by Burton George, and featuring 
Marjorie Daw and Clive Brook, which F. 
B. O. will distribute. 

The fifth "Lefty Flynn production, 
"Speed Wild." is also slated for March 
22nd release. Harry Garson will direct. 

Ben Wilson has completed the first of 
a new series of Westerns starring Ya- 
kima Canutt, the famous cowboy, for 
Film Booking Offices. It is based on 
an original story by Canutt himself called 
"Scar Hannan," the title of which will 
doubtless be changed. It is set for 
March 29th. 

Seven Short Subjects. 

Among the seven short subjects which 
will be released by F. B. O. in March 
are: 

"Welcome Granger," No. 1 of F. B. O.'s 
series, "The Pacemakei 

Screen Almanac No, 9, a one-reel nov- 
elty showing off-stage moments of cinema 
celebrities. 

"The Helping Hand," a Jimmy Aubrey 
two reel comedy. 

"He Who Gets Rapped," No. 2 of "The 
Pacemakers." No. 3 of "Thi Pacemak- 
ers," as yet untitled, i set for March 
29th, as is Dinky Doodle No. 7 (as yet 
untitled) a oni reel i artoon, directed by 
Walter I. an/. 

March 30th will see the release of "Pic- 
Eyed," a two reel com. ring Stan 
Laurel. Thi completes the F. B. O 

March schedule. 



TAKE OVER IOWA THEATRE. 

On February 1, I prises took 

over the Orpheum, at Fort Madison, la., 
and on March 1 will taki ; n of 

the Columbia. Sa m Harding i president 
of the company. 



Comedy Head Bids 
Pie, Bathing Girls, 
"Good Bye, Forever" 



"Kiss Me Again" Title 

New Lubitsch Film 



New York. — ''Because the public has 
become more critical in its taste for 
screen comedy and demands more action 
and acting and less burlesque and clown- 
ing, the fast-action comedy has come and 
it is here to stay," says J'uk White, pro- 
ducer and supervising director of Educa- 
tional-Mermaid Comedies, who is in New 
York conferring with E. W. Hammons, 
president of Educational Film Exchanges, 
Inc.. regarding next season's production 
and distribution plans. 

"The bathing girls who decked every 
comedy a few years ago have put on their 
clothes. They have been found out. 
There is nothing funny about a bathing 
girl. She may be pretty to look at, but 
she isn't funny. The marital infelicity 
and bedroom comedies have been dis- 
couraged by the censor boards and by 
public taste to the point where making 
them is a financial risk. That means 
they will never come back. But the fast- 
action comedy, with its limitless possi- 
bilities for ingenuity on the part of the 
actor and director, is here to stay. The 
custard-pie and bathing girl comedies 
have been relegated to a past age along 
with side-whiskers, bock-beer signs and 
hoop-skirts. In their place is the new 
departure in screen amusement, the fast- 
action comedy with its whirlwind speed, 
new, surprising and clever situations and 
comedians who can make audiences laugh 
at other gags than hurling— or stopping 
— a custard pie." 



Navimova Returns 

to Apache Roles 

Declaring the picture a masterpiece, 
de cribing Nazimova's characterization 
the most powerful she has ever done, and 
predicting that it will prove the beginning 
of^ a new era for the great tragedienne, 
Whitney Williams publishes in the Los 
Vngeles Sunday Times a long apprecia- 
tion of Vitagraph's new special "The 
Redeeming Sin," J. Stuart Blackton's 
k'.t est production. 

"Once again Nazimova is playing the 
role of guttersnipe," wrote Mr. Williams. 
Producers had deluged her with offers, 
and alter considering them all she de- 
| ided upon the play J. Stuart Blackton 
h; d in store for her — and went to work 
ovei on the Vitagraph lot. She became 
■' child of the Paris streets, an Apache 



Warner Bros, announce that the title 
of their third Lubitsch production now 
well underway at the Hollywood studio, is 
"Kiss Me Again," according to Al Kahn, 
of Film Classics, local distributors. This 
is the story written by Mr. Lubitsch and 
Hans Kraley. The scenes are laid in 
Paris and in it the director takes the 
eternal triangle and handles it in a hum- 
orous vein. In fact, he has obtained an 
entirely different twist in unravelling a 
domestic situation in which a husband, 
wife and lover figure. 

Marie Prevost, who is playing the lead, 
is said to have an unusually good part, 
and Monte Blue as a jealous husband who 
wakes up to find his wife in love with 
another man, also has splendid opportun- 
ities. There are only three other princi- 
pal roles in the cast, and these are played 
by Clara Bow, John Roche and Willard 
Louis, Kahn announced. 



Latest Lloyd Film 

Elaborate Product 



According to advices received from the 
Harold Lloyd Corporation this leading 
screen comedian's next production for 
Pathe will not be ready for a pre-view- 
ing until at least April 1st, J. A. Epper- 
son, K. C. manager, lias just learned. 

As a production it promises to be the 
most ambitious one ever undertaken by 
Harold Lloyd. Actual shooting on it l be- 
ban on October 15th. Already twenty- 
two weeks have been spent on it with a 
possibility that the production time will 
run into six months. 

Lloyd is being supported by several of 
the screen's younger luminaries, including, 
of course, Jobyna Ralston, as leading 
lady, Brooks Benedict, the heavy; Hazel 
Keener, James Anderson and Joe Har- 
rington. The latter is one of the pio- 
neers of the motion picture acting pro- 
fession and can recount days as far back 
as 1S98, when he made his first appear- 
ance in a mutascope. 

spitfire of unknown moods, one of which 
was apt to run rampant without a mo- 
ment's warning. In other words, the 
studio set transported her to the lower 
quarters of the French capital, where 
she lived her role as faithfully as though 
she really dwelt there. 



Please mention THE REEL JOURNAL 
to our Advertisers. 




U FRANK WOODS 

SPECIAL PRODUCTION 



BEAUTYand the 

"Bad MA N 1 



S&xj PETER B. KYNE 

Directed by 
M WOR.THII 

T\tUaiuL btf 



Directed by 
WILLIAM WOR.THINCTON 



r iti'Mmrm«0jt9a*y:wx#fmm* 



Tell your patrons they are going to see 
the two most wonderful thrills ever register- 
ed on the motion picture screen-- 1st, chang- 
ing wheels on an airplane in mid-air--2nd, a 
plane actually crashing to the ground right 

before their very eyes and these are but 

two of many nerve thrilling sensations in F. 
B. O/s marvelous new air picture. 




THE WORLDS 

MOST FEARLESS 

AVIATOR 







With a star supporting cast including 
Virginia Lee Corbin — Helen Ferguson — Harry Von Meter 
Frank Rice — Frank Tomick. 



An E. O. Van Pelt Production — Directed by Bruce Mitchell 



'\--^* i ' 



The 1st Van Pelt Picture THE AIR HAWK," is a sensation— Have 
you seen it? — It's something new and different to pack your house. 

SS^These are the two greatest air pictures ever made 

Book 'em both — they'll play capacity for you. 




Distributed by 



Film Booking Offices 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Ofcla. 
106 S. Cross St., Little Rock, Ark 



Page Fourteen 



INDEPENDENT NEWS 



February 28, 1925 




F— 






EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



A Consistent Campaign 
for "Oh, Doctor' 



An unusually consistent exploitation 
campaign was recently launched in 
Kansas City, in connection with the 
showing of the Universal picture, "Oh 
Doctor." at the Liberty Theatre. The 
campaign was handled by Bob Gary, 
Universal exploiteer, and S. J. Stebbins, 
manager at the Liberty. 

Prior to the opening date, ^,000 letters 
were sent out to practically every doctor 
in the city. The letters, after running 
the gamut of tie-up parlance and having 
called attention to the Saturday Even- 
ing Post story by the same name, ex- 
tended a cordial invitation to see the 
Liberty presentation. The letter it was 
stated, would admit two at the box 
office. 

Following this a flood of cards were 
distributed, reading: 

"OH DOCTOR!" As a tonic for your 
patients who feel blue and depressed, 
prescribe a visit to the Liberty Theatre 
this week — the management guarantees 
a sure cure for the blues ! 

Patrons of the Liberty during the en- 
gagement were presenter] with a review 
blank in which they were asked to con- 
tribute their opinion of the picture. Of 
100 blanks returned, all but one were 
favorable, it is reported. 

A preview was scheduled on the week- 
preceding the showing which was .it- 
tended by 700 persons. 

Liberal use of advertising and favora- 
ble comment given by the press turned 
the week into a big success, it is vouch- 
safed. An effective newspaper ad lead, 
"Wanted, 1.000 people to sit on film 
jury. 



NEW RADIO STUNT 

Loevv's State Picture Palace in St. 
Louis is hooking up the radio with a 
new twist as a patronage getter. In 
conjunction with Station WCK, and 
"The Times," the theatre has arrang- 
ed to present free tickets to those per- 
sons listening in on WCK who hear 
their names announced by the broad- 
caster. "The Times" each day will se- 
lect 15 names from the city directory. 



UNIVERSAL EXECUTES 
BROADCASTING FEAT. 

One of the most tremendous exploita- 
tion feats ever accomplished is to lie 
executed Saturday night when Universal 
pictures in a tie-up with the Frced-Eise- 
inann Radio Corporation, broadcast a 
program from station powerful enough to 
reach the far corners of the continent. 
Carl Laemmle, president of Universal; 
[.on Chancy, the star in the "Phantom of 
the Opera," Universal new super drama, 
and Mary Philbin, popular star, have been 
scheduled for parts in the broadcasting 
program. 



An 
local 
from 
Hoff 
letter 

•if 
good 
Exch 
here 
-ome 



He's Willing to Stay! 

unusual letter was received by the 
First National Exchange this week 
John E. Kueger, operator lor the 
Theatre, Plainville. Kansas The 
is as follows. 

all Exchanges would furnish as 
prints as you, the First National 
ange, I would lie content to staj 
instead of going to heaven or ? 
day. 

"Sincerely yours, 

Kueger, t Jperator." 



According to First National this is only 
one of many similar letters. 

TWO EXPLOITEERS GIVE 
THIS EXHIBITOR SERVICE 

An exchange is furnishing "SERVICE" 
in capital letters, when it gives an ex- 
hibitor two exploitation men to put over 
a picture. 

l.iui Hess, St. Louis Universal ex- 
change did that when Maurice Davis, St. 
I oil's exploiteer, and Jean Belasco, 
former Universal exploiteer in Kansas 
City, "ganged" Woodriver, 111., to put 
over "The Hunchback of Notre Dame" 
for C. R. Wall and A. W. Worchester of 
the Kil Kare Theatre. 

Belasco, who was in St. Louis with a 
mind-reading act which he booked and 
exploited, accompanied Davis to Wood- 
river, where they "ganged" the natives. 

Working with the schools, they sold 
grade, high and parochial school heads 
the idea of a special school children's 
matinee, at reduced prices. Father Doug- 
las, the parish priest in Woodriver, also 
boosted the picture, urging his parish- 
ioners to see it. 

In addition to regular heralds and out- 
side paper used in goodly quantity, Davis 
got out a special "circus" herald, featur- 
ing a cross-word puzzle on "The Hunch- 
bach." The first 15 persons wdio brought 
the correctly solved puzzle to the theatre 
the opening evening were admitted free. 
The correct solution, displayed on a lobby 
card, was posted in the theatre lobby 
after the first show. 

Letters to the Mayor and prominent 
Woodriver people, especially women, cre- 
ated a lot of "word-of-mouth" advertising 
for the picture. 

Wall and Worchester reported an ex- 
ceptionally good engagement. 




PRODUCED BY 



CHRISTIE FILM COMPANY, INC. 

IDEAL FILMS IDT. DtSTRIBTORS FOR UNITED KINGDOM 

S^\ , ^-* RELEASED BY 

Producers Distributing Corporation 



:: I NDEPENDENT NEWS :: 



VOL. 1 



KANSAS CITY, MO., FEBRUARY 28, 1925 



NUMBER 12 



FORMER M. P. T. 0. A. HEAD SEES GOOD 
OUTLOOK FOR INDEPENDENTS 

By SYDNEY S. COHEN, 

Mobilize' your play dates ! 

Don't be stampeded eacb buying season ! 

The time for resoluting and talking is over! 

The independents are making real competition for the 
larger producers. 

Independent distributors and exhibitors comprise about 
80 per cent of the industry! 

New York. — A most cheerful and optimistic note is struck 
in the coming season of 1925-26 that augurs well for the 
advancement of all independent forces in the Motion Picture 
Industry. This is due primarily to the fact that so many 
quality pictures of real entertainment value and merit are 
being made and wll be made for theatre owners and the 
public by producing and distributing concerns who are sat- 
isfied with making their legitimate profit in the production 
and distribution of these motion pictures. 
Making Real Competition. 



The two major producing- 
distributing-exhibiting compa- 
nies, who formerly had very 
little competition in the field 
of quality pictures, will find 
themselves for the first time 
faced with real intensive com- 
petition in the form of worth- 
while, quality pictures that 
are now in the making and 
that are promised for next 
season from Fox. Universal, 



Vitagraph, Warners, Pathc. 
as well as a large number of 
other units of independent 
producers, state rights or oth- 
erwise, all of whom are not 
interested in using the moneys 
obtained from theatre owners 
for the purpose of buying or 
building theatres in compe- 
tition with their customers. 
Very much may lie hoped 



Ready — 

8 SMASHING 
BOX-OFFICE TITLES! 



"THE BEAUTIFUL SINNER" 
"THE FEARLESS LOVER" 
"THE BATTLING FOOL" 
"A FIGHT FOR HONOR" 
"RACING FOR LIFE" 
"TAINTED MONEY" 
"WOMEN FIRST" 
"FATAL MISTAKE" 

All C. B. C Winners 
With 

WILLIAM FAIRBANKS 
EVA NOVAK 

8 — Action Melodramas — 8 

INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



fur fro nit be further growth 
of mutual co-operation be- 
tween these two independent 
elements, who really comprise 
almost 80% of tin's industry. 

The time is rapidly ap- 
proaching when a strong line 
of demarcation will be made 
between the producer-distrib- 
utor-exhifcitor forces, and all 
other exhibitors throughout 
the world who will be com- 
bined with producers and dis- 
tributors who are not using 
the film rentals obtained from 
these theatre owners for the 
purpose of building or ac- 
quiring theatres in unfair 
competition with them. 
Guard Play Dates. 

Theatre owners will have 
cause for rejoicing and it be- 
hooves them to consider care- 
fully wdiat they have to sell 
— their play dates. Don't sign 
them away until you have 
carefully looked over the en- 
tire market, otherwise many 
of the most worthwhile pro- 
ductions of the season will lie 
withheld from your theatres 
by reason of this tying up of 
available play dates. 

Plav dates are the vital 



•THAT WILD WEST" 
IN PREMIERE DATE 

Lee Balsly, manager of 
Western Pictures Company, 
announced this week the init- 
ial engagement for "That 
Wild West," featuring Wil- 
liam Fairbanks. his latest re- 
lease. According to Balsly, 
the premiere engagement here 
will be at Ed Dubinsky's 
Regent Theatre, the week of 
February 22. 

A print of the feature 
Western, which lias just been 
received, has been rushed to 
the Censor Boards for an O. 
K.. Balsly said. Balsly was 
again making a tour of the 
territory this week in the in- 
terest of his new produca. 

fluid of the industry and the 
time has come to mobilize all 
the play dates of the inde- 
pendent theatre owners every- 
where. These play dates 
should be allocated and used 
to build up and support pro- 
ducers and distributors who 
arc confining their resources 
and ability to making quality 
pictures and the proper mer- 
chandising of them. 



EASY MONEY 

for every live-wire showman 

GREAT WESTERNS 

"THE PICK OF THE MARKET" 




BEN WILSON - 

GSIAJWtSTtRN 

OttlCUO e v WARD HAVCS 



Supportettx/ 
MARILYN MILLS 

fmd hertwowonderhorsa 
Sttw'omd'Beoerli)'— 



part. 



MARCH 8TH RELEASE 

Try to keep the crowds away with 
this kind of Western Specials. 

Write for full particulars — no obligation on youi 

WESTERN PICTURES CO., 



117 W. 17th St. 



Lee Balsly, Msr. Kansas City, Mo. 
Phone Grand 3160 



Page Sixteen 



INDEPENDENT NEWS 



WAR DRAMA, IN ENTER- 
PRISE FILM. 



"Fighting In France" Is Grip- 
ping Story of Action. 

Bob Withers, manager of 
the Enterprise Distributing 
Corporation, announced this 
week acquisition of distribu- 
tion rights for this territory 
for "Fighting In France," an 
official picture of the World 
War filmed by the U. S. Sig- 
nal Corps. This is acceded 
by critics to be one of the 
most remarkable subjects 
ever presented on the screen. 
Withers stated that the spe- 
cial would be ready for re- 
lease here shortly. 

The picture has the stamp 
of approval of the war de- 
partment and was released 
through that department in 
order that the people of 
America be given the priv- 
ilege of seeing for themselves 
a true account of the part 
America plaved in the World 
War. 

The film starts by showing 
the troops boarding transports 
on this side, their journey 
through submarine infested 
waters, the attacks of the sub- 
marine and their destruction 
by the torpedo boat destroy- 
ers known during those days 
as the "wasps of the Sea." 
Then the landing at Brest. 

On the siding were the 
doughboys "Pullmans" 40 
Hommes and 8 Cheuvaux. 

After the box car journey 
they saw the front. The 
word front meant anything. 
In the life of the doughboy it 
was a front overlooking shell 
shattered villages and forests 
and miles and miles of mud 
filled trenches. This part of 
the picture is gripping for it 
is here that the spectator sees 
for himself the bursting shells, 
the release of gas, huge guns 
tearing up ammunition 
•'dumps" and villages. 



"SUPER-SPEED" CALLED 
REED HOWES' BEST. 

"Reed Howes' newest is his 
greatest," says W. Ray John- 
son, head of Rayart, this 
week in enthusiastically com- 
menting on the new Harry J. 
Brown release, ''Super-Speed," 
starring Reed Howes with 
Mildred Harris and directed 
by Albert Rogell. This com- 
ment was contained in a wire 
to Midwest Film Distributors, 
Inc., who have bought the 
picture in this territory. 

The picture is said by all 
who have seen it to be the 
best thing ever done by 
Rogell or Brown and will do 
much toward putting young 
Howes forward as a comedy- 
drama stunt star. The recent 
Ascot motor speedway races 
form a big part in the picture, 
young Howes driving a motor 
car at top speed with some of 
the foremost racing drivers of 
the country. 

A special advertising and 
publicity campaign is being 
put out on this picture and. 
for that reason the picture is 
being held back for March in- 
stead of February release. 



the footlights in almost every 
section of the country. Do- 
lores Cassine.lli, another of 
the featured players in "The 
Midnight Girl" is to return 
to the musical comedy stage 
as a star. Bela Lugosi, a 
native of Hungary, is appear- 
ing behind the footlights in a 
Hungarian play. Charlotte 
Walker, recruited from the 
stage for this production, will 
return as the star of a new 
play that is to reach Broad- 
way shortly. Ruby Blaine, in 



Bob Withers, Enterprise 
manager, made a loun of the 
hi iast week. 



February 28, 1925 

fact, is the only player in 
"The Midnight Girl" cast who 
will continue her screen work 
without interruption. 



Bill Warner manager, and 
Rube Melcher, from A. H. 
Blank, were doing their stint 
in the territory this week, 
Warner traveling Missouri 
and Melcher taking the Kan- 
sas side. 

* * * 

Lee Balsly, manager of the 
Western Pictures Co., was 
out on a selling trip recently. 



jiiiiiiiiiiiiiniiiniiiiiiiiiiiiiii 

1 The Picture With a I 
1 Hundred Tie-Ups! | 

| "Get set" with § 

| your local 

1 organization 

1 and BOOK— | 

III 



; a 



FIGHTING 



IN 



FRANCE" 



CHADWICK COMPLETES 
"MIDNIGHT GIRL." 

Lila Lee lias completed 
work in Chadwick Pictures 
Corporation's "The Midnight 
Girl," the story of Broadway 
night life that was written 
especially for her by Garrett 
Fort, according to informa- 
tion reaching Joe Silverman, 
of Independent Films, local 
distributor. After an arduous 
winter in the studios of New 
York, Miss Lee has planned 
.i short vacation for herself in 
Florida. Gareth Hughes, Miss 
I ee's leading man, is busily 
rehearsing a vaudeville sketch 
v. II 1 ring h in before 



III 

THE OFFICIAL PICTURE OF THE 
U. S. SIGNAL CORPS. 

War scenes are real — men fall be- 
fore your very eyes — machine guns 
belch death — war's gripping drama 
is revealed! 

DATES GOING FAST— WIRE NOW! 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 



115 W. 18th St. 



Kansas City, Mo 



lll!'!i IIIPW!'! 



vi 'T'' ■ : :i ■■,■''! Biiiir:; : 'i ,i:i:i;::r::r!!ii:iiii:iiii:".:' ' ;nr natural':: 




See n R (Von Vitar-raph's picturization of Sabatini's novel, "Captain Blood, 



with J. Warren Kerrigan and Jean Paige. 



February 28, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



3 St. Louis Theatres 

Victims of Robberies 



West End Lyric, Red Wing and Delmar 
Hijacked This Week. 



Three St. Louis theatres were victims 
of robbers during the past week. 

On February 9th Cullen Espy, manager 
of the West End Lyric Theatre, Delmar 
boulevard near Euclid avenue, was stuck 
up in the lobby of the theatre and robbed 
of $1,600, the receipts of Saturday and 
Sunday. 

At the time Espy was awaiting, a pa- 
trolman who was to accompany him to 
the bank. The officer was late. 

Early on the same morning burglars 
broke into the office of the Red Wing 
Theatre, 4545 Virginia avenue, and fail- 
ing in their efforts to open the theatre 
safe, carried off the strong box. It con- 
tained only papers and offices records. 
Get $1,000 at Delmar. 

Early on February 12th, burglars broke 
into the New Delmar Theatre, 4938 Del- 
mar boulevard, and cracked the safe 
which contained about $1,000. 
$5,000 From Lyric. 

On November 10th, the manager of the 
Downtown Lyric was kidnapped, taken 
to the theatre and forced to open the 
safe which contained $5,000. The treas- 
urer of the Grand Central was a similar 
victim on December 28. the loot totaling 
$6,300. The manager of the Queens The- 
ater was stuck-up January 7th and rob- 
bed of $212, and on February 2nd the 
manager of the Moffitt Theatre, losing 
$650. Ben Schwartz, former owner of the 
Lowell Theatre, was held up in January 
and robbed of $120. 



Showman Exonerated 

of Shooting Charge 



Steve Chulick, proprietor of the Lowell 
Theatre, Broadway and De Soto streets, 
St. Louis. Mo., has been completely ex- 
onerated for fatally wounding Elroy 
Finke 21 years old, a patron of his thea- 
tre on the night of February 10. The 
grand jury found that Chulick had shot 
Finke in self-defense and voted a "no true 
hill" in the case. Chulick who had been 
held by a coroner's jury under $10,000 
bond to await the action of the grand 
jury, was released from the bond. Finke 
had disturbed the peace of the theatre re- 
peatedly. 



New Enterprise Pictures. 

Jack Underwood of Enterprise has re- 
ceived many new pictures from his home 
office. In the lot are six Reed Howe 
features, six Jack Perrins, two Tom Mix 
reissues, six Big Boy Williams, eight 
Lester Guneos. six Billy Sullivans and 
six George Larkins. 



BRIGHT BITS 

and 

NEWSY NOTES 



C. E. Penrod, divisional manager for 
F. B. O. is due in this week. 



F. B. O. on March 1 will transfer its 
Little Rock, Ark., exchange to Memphis, 
Tenn. Jack Franconi will continue as 
manager. 



Sidney Meyer, general salesmanager 
for Fox Films is expected to visit St. 
Louis the coming week. 



Hankin Back From Tour. 

S. J. Hankin of Educational Pictures 
returned from a very successful trip 
through Northeast Missouri. He reports 
the new Cross Word Puzzle Pictures are 
going over big. They show first-run at 
the Grand Central, Capitol and West End 
Lyric in St. Louis in conjunction with 
Kinogram News. 



Junior Vaudeville 

For New St. Louis? 

'Tis ^aid that when the new St. Louis 
Theatre, Grand boulevard at Morgan 
street, opens its door next June, Junior 
Orpheum vaudeville will be the attrac- 
tion, and that the Rialto Theatre, Grand 
just south of Olive street, will become a 
first run picture house. The Rialto is 
now playing vaudeville from the Junior 
Orpheum circuit. 

No official announcement to this ef- 
fect has been made. But the rumor is 
traveling about in usually well informed 
circles. Papers are said to have been 
signed the past week. 

If the St. Louis becomes a vaudeville 
house it upsets much speculating in St. 
Louis film circles and rudely tosses into 
the air some well laid plans. What its 
eventual effect will be is hard to surmise 
at t His time. 



News Reel Presents 

Cave Victim Scenes 



Roy Anderson Fox, weekly camera- 
man, left for Cave City to shoot what is 
available there. He is a real reel go- 
getter. 



Wesley Barry who is appearing in per- 
son in conjunction with "Battling Bun- 
yan" is going big in the St. Louis ter- 
ritory. The past week he played Herrin 
and Granite City, III., and this week is 
in Alton. 



Striking scenes of the rescue work at 
Cave City, Ky., where Floyd Collins is 
buried alive many feet underground in 
his "sight-seeing cave," have been ob- 
tained by the International Newsreel Cor- 
poration and are included in Issue No. 15, 
just released. 

Floyd Collins is one of the chief figures 
in the news of the day Column after 
column has been printed of the weird 
scenes surrounding his imprisonment and 
death. 



Mr. attd Mrs. I. W. Rodgers of Cairo, 
III., and Popuar Bluff, Mo., will go to 
New Orleans via boat for the Mardi 
Gras celebration. They were in town 
making final arrangements for the trip. 



Visitors of the week include. S. E. 
Brady, Cape Girardeau, Mo.; H. Max- 
well, Sullivan, 111.; John Marlowe, Her- 
rin, 111., and Leo Landau of Granite City, 
111. 



Alexander Beyfuss 

Dies in New York 

The St. Louis film colony was grieved 
to learn of the recent death in New York 
City of Alexander Beyfuss, who was as- 
sociated with William Christy Cabanne in 
his efforts here two years ago to promote 
a $250,000 St. Louis motion picture com- 
pany. Beyfuss, according to word receiv- 
(Continued on page 19.) 



Qlorence Victor 



TheGlRt 
of GOLD 



IVith Malcolm MacGregor, Claire DuBrey. 
Alan Roscoe, Bessie Eyton ud Charles French 
Oirected by : . . .John Ince 

Released bi/ 




- PR ODUCERS - D/STRia 



vjtR£im&h9aBt*&n*j!k 



Page Eighteen 



THE REEL JOURNAL 



February 28, 1925 




BOX-OFFICE 




C. C. BURR. 

Sure Fire Flint, Johhny Hines — This is 
a good one boys. Do not be afraid of 
the Hines pictures if your patrons like 
comedy action.— J. M. Patterson. Little 
Gem. Hunter, Ark. 

F. B. O. 

The Silent Stranger, Fred Thompson— 
If they are all as good as this one, 
Thompson is a sure bet. Silver King is 
well trained.— J. M. Patterson, Little Gem, 
Hunter, Ark. 

FOX. 

When Odds Are Even, Win. Russell — 
A good little picture that should please 
any audience. — J. M. Patterson, Little 
Gem, Hunter, Mo. 

Kentucky Days, Dustin Farnum — Can't 
say much for this one. A feud story 
that failed to create interest. — J. M. Pat- 
terson, Little Gem. Hunter, Ark. 

Town That Forgot God— Effectively 
played. We think it should be shown in 
every community. — H. V. Talbert, H. S., 
Purely, Mo. 

The Gun Fighter, Wm. Farnum— A buy. 
An excellent short subject for Saturday. 
— Ed, Lazalier, Princess, Neelvville, Mo. 
FIRST NATIONAL. 

Her Night of Romance, Constance Tal- 
madge — Good. Print good. — J. R. Bur- 
ford, Burford, Arkansas City, Kas. 

The Love Master, Irene Rich and 
Strongheart — Fine picture, well liked and 
di<l very good business for this cold 
weather. Print and accessories good. — 
A. F. Lampkin, Star, Stockton, Kas. 

Boy O' Mine, Bennie Alexander, Irene 
Rich and Henry Watball — A mighty fine 
feature and one which all adults should 
see. A mighty good lesson for mothers 
as well as fathers. Print and accessories 
good. — A. E. Lampkin. Star. Stockton, 
Kas. 

Twenty-One, Richard Barthelmess — A 
good story well acted. Good comments 
and drew average business. Print good. 
Accessories O. K. — R. B. French, Liberty, 
Humansville, Mo. 

Tol'able David, Richard Barthelmess — 
Liked very well by most everyone. Fine 
acting, advertising good, but we had bad 
weather, people could not got nut, but did 

very well in spite. Print good M. C. 

Meyers. Fall River, Fall River, Mo. 

A Son of Sahara, Claire Windsor and 
Bi rl Lytell. A better picture than I ex- 
pect' i|. \ few good comments. Thought 
tin- action and suspense carried out bet- 
ter than they generally do in Mich class 
of productions. Print and accessories 

1. C. L. MeVey, Dreamland, Hering- 

ton, Kas, 

The Love Master, featuring Strong- 
heart — Pleased majority. Print «"od. — 
Roy Bengston, Wonderland, Lindsborg, 
Kas. 

Bad Man, Enid Bennett and Holbrook 
Blinn — Very good. Everyone seemed 

well pleased with this picture. Print and 
advertising good. — A. S. Rabourn, Lyric. 
Almena, Kas. 

The Meanest Man in World, l.eit Lytell 
and Blanche Sweet — Very good program 
picture.— F. D. Morris, Iris, Cimarron, 
Kas. 



PATHE. 

The Fortieth Door, (serial), Allene Ray 
— This pleased 100%. Good bouses on 
two showings. Book it. — R. M. Burchett, 
Electric, Greencastle, Mo. 

The Call of the Wild, Buck, dog hero— 
An exceptionally fine picture for lovers 
of dogs. This picture was very enter- 
taining to children. — R. M. Burchett, 
Electric, Greencastle, Mo. 

PARAMOUNT. 

Her Guilded Cage, Gloria Swanson — 
Audience well pleased. Gloria takes well 
here. — W. A. Hillhouse, Lyric, Glasco, 
Kas. 

Making of a Man, Jack Holt — A very 
good program picture. Jack is a favorite 
here. — W. A. Hillhouse, Lyric, Glasco, 
Kas. 

Making of a Man, Jack Holt — A very 
good program picture. Jack is a favorite 
here. — W. A. Hillhouse, Lyric, Glasco, 
Kas. 

On the High Seas, Holt, Dalton— The 
best sea picture we ever showed. Coun- 
try and small town audience. — W. A. Hill- 
house, Lyric. Glasco, Kas. 

Adam and Eva, special cast — A real 
good little picture. Play it.— W. A. Hill- 
house, Lyric, Glasco, Kas. 

The Code of the Sea, Jacqueline Logan 
— -Very good. Above average. — W. A. 
Hillhouse, Lyric, Glasco, Kas. 

The Guilty One, Agnes Ayres — Gave 
good satisfaction. Print in good shape. 
— W. A. Hillhouse, Lyric, Glasco, Kas. 

Bluff, Pola Negri— Not liked here, al- 
though some said it was good.— W. A. 
Hillhouse, Lyric, Glasco, Kas. 

The Ne'er Do Well, Tom Meighan— 
Fine, as all Meighan's are.— W. A. Hill- 
house, Lyric, Glasco, Kas. 

Covered Wagon, Kerrigan, Lois Wilson 
—Fully up to expectations.— Thos. Daniel, 
Home. Rockville, Mo. 

West of the Water Tower, Hunter, 
Viola Dana — This picture has been over- 
estimated. It is very good of its kind. 
The acting could hardly be improved 
upon but the story is one that does not 
appeal to everyone.— Thos. Daniel, Home, 
Rockville, Mo. 

If You Believe It, It's So, Thomas Mei- 
ghan— Not so good. Drags and print 
was in bad condition.— Sam Minnich, 
Electric. Chilicothe, Mo. 

Argentire Love, Daniels-Cortez — Fine 
picture. Perfectly cast. Pleaded major- 
ity.— H, E. Schlichter. Liggett. Madison, 
Kas. 

A Man Must Live, Richard Dix — Dix 

pleases here and this is fairly good. — H. 
1'".. Schlichter, Liggett, Madison, Kas. 

Locked Doors, Betty Compson — Poorlj 
cast and draggy. Not for small town. — 
II. E. Schlichter, Liggett, Madison, Kas. 

North of 36, Lois Wilson, Jack Holt- 
Wonderful picture. Many said it was 
better than the Covered Wagon. — H. E. 
Schlichter, Liggett, Madison, Kas. 

PRODUCERS DISTRIBUTING CORP. 
The Chorus Lady, Margaret Livingston 
— She surely does her stuff and puts this 
one over big. It's good and will please.— 
Sam Minnich, Electric, Cbillicotbe, Mo. 



Michael O'Halloran, (Jean Stratton 
Porter storv) — A good picture. — H. V. 
Talbert, H. S., Purdy, Mo. 

Michael O'Halloran, Irene Rich — The 
best picture we have run in months. 
Pleased one hundred per cent. — P. P. 
Groh, Peculiar, Peculiar, Mo. 

The Man From Glengarry, special casi 
— Pleased 80%. Print plain. Film in 
good condition. — P. P. Groh, Peculiar, Pe- 
culiar, Mo. 

VITAGRAPH. 

Between Friends, Tellegen & Norman 
Kerry — An interesting story full of sus- 
pense and anxious moments. — Ed. Laza- 
.ier, Princess, Neelyville, Mo. 

Two Shall Be Born, Kenneth Harlan — 
A nice little program picture. Pleased. — 
H. E. Schlichter, Liggett, Madison, Kas 

The Clean Heart, Percy Marmont — Too 
high brow for small towns — lots of kick,, 
however. — H. E. Schlichter, Ligget'. 
Madison, Kas. 

Flower of the North, special cast — A 
picture that made a hit here. — Thomas 
Daniel, Home, Rockville, Mo. 

Trumpet Island — Was especially well 
received, and pronounced by some to be 
one of the best pictures we have ever 
shown. — Thomas Daniel, Home, Rock- 
ville, Mo. 

You Never Know, Earl Williams — This 
' picture pleased 90%. You can profit on 
this. — R. M. Burchett,, Electric, Green- 
castle, Mo. 

WARNER BROS. 

Being Respectable, Irene Rich, Mane 
Prevost — A nice picture and pleased. All 
Warner Bros, pictures go over good for 
me. — Sam Minnich, Electric, Chillicothe. 
Mo., Cater, Marceline, Mo. 

STATES RIGHTS. 

Girls Men Forget, Patsy Ruth Miller- 
Fell flat. Poorly done.— H. E. Schlichter, 
Liggett, Madison, Kas. 

Daring Youth, Belie Daniels and Nor- 
man Kerry — A good title and a good 
picture. Gets them in and pleases. Blank 
has got some real product. — Sam Minnich, 
Electric, Chillicothe, Mo. 



75,000 Second Sheets 

While They Last- 

7 ^r» the 

I ^/^ thousand 
(in 5,000 lots) 

A special purchase enables us to 
make this most unusual offer. We 
bought out the entire stock of a big 
buying organization — YOU GET THE 
PROFIT! 

SUITABLE FOR COPY SHEETS, 

PADS, BILLING FORMS, CARBON 

SHEETS AND SCRATCH 

PAPER 

WRITE OR PHONE YOUR ORDER 




Delaware 9763 19th and Wyandotte 



id from the East, was found dead in his 
room a! the Shelton Hotel, New York, 
with a 'bullet wound in his head and a 
i \ olver near by. 



"CALIFORNIA IN '49' READY. 

Tom Leonard, manager of Progress 
Films, has announced the release Febru- 
ary _'l of "California in '4 l >." a picture 
which brings to light in interesting se- 
quence the incidents of the gold rush days. 

Commenting on the mw release, Mr. 
Leonard said: ''No period of American 
history compares in thrill ng intensity 
with the story of California in 1847, '48, 
'49, when the great empire of today was 
then ruled by Mexico, 





AL. CHRISTIE 
FEATURE 



fictc-jsetf by 



% Twe venti per 

|| word pnynble In 

H advance. IV o nils 

| accepted for Ies» 

m than 50e. 



THE CLEARING HOUSE 

CI? I I C Second Hand Equipment, Seats, Projectors, DTTVC 

iJJCjJLjLO Screens, PLnnos, Organs, Theatres and Mis- DU 1 J 

i c I la neons Articles. 



Kates for other 
npnees furnished 
"ii request. 



THKATHK WANTED 
Wanted to buy from owner, theatre do- 
ing good business in town of four or five 
thousand. .\o competition. Give full In- 
formation. — H. D. Anderson, Vandalia, 
Mo., Box 300 P24 — ^-^S. 

At Liberty — High class organist ; can 
piny any make of organ — cue pictures and 
impro\ ise; can be featured in any thea- 
tre. Address Amy M. Simpson, No. 11, 
llogan Flats, Eargo, N. D. P-3t-3-7 

MOTION PICTURES made to order. 
Commercial, Home or Industrial. We 
have excellent facilities, and the best 
cameramen. Our price liuc per foot. Ruby 
Film Company, 727 Seventh Avenue, New- 
York. P-3t-3-7 

THEATRE FOR SALE 
Well equipped Theatre. County seat 
town of 700 in good farming scetlon, big 
stage, powers G-B outfit, chenp rent; u 
money maker, real opportunity for live 
wire; reason for selling other business. — 
t'-f — ---1 — T. II. L., care Reel Journal. 

WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full Infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines. 
Iowa. P3f — 2-28 



For Sale — Hoienberg generator, 5 H. P. 
Amperage 30-70. First class condition, 
$250. Wurlitzer piano, in good playing 
condition, $150. New Grand Theatre, 
Pittsburg, Kansas. C 2t-3-7 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



VAUDEVILLE — MUSICAL TABLOIDS 

GIRL ItEVUES — BANDS — 

ORCHESTRAS 

furnished for 

Thrill res — Picture Palaces — Clubs 

Societies — Shrines — Fetes 

Colleges — Etc. — Etc. 

by the 

WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 

_'<H Mainstreet Theatre Bide. 

Jolly Jones, Jr., Manager 



IIIHIIIIIIIHOIIIIIllIllllllllllllllilllllllllllllil^l'llliillllllillllilililillllllllllHIIII 11 llllllllllilllllllllllllllillllllllllllllllllllllllllllllllliliiillllllllHIIWIIIIHIIIIIIIIIillilllllllllllllllllllllllffllllllllllllll 



till 

WANTED — Theatre and Traveling Mo- 
tion Picture Outfit, Films and extra heads. 
NATIONAL EQUIPMENT CO. 409 West 
Michigan St., Duluth. Minn. P3t-2-2S 

WANTED, TO BUY, 300 opera chairs In 
first i- 1 ass condition.. Suitable for non- 
raised floor. State condition and price. 

D. C. Kennedy, Electric Theatre, 
t'4t-3-7 Glnsgow, Mo. 

At Liberty — Operator: non-union; four 
years experience on Powers equipment. 
\ildrcss E. S. Culver, Jr.. 7111 Third Ave- 
nue. iOau Claire, AVIs. 

PACK YOUR THEATRE. 
Good Music as essential as Good Pie- 
tures. Get our prices on used theater in- 
struments — Wurlitz.ers, SeeburRS Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO.. 
1015 Walnut, Kansns City, Mo., 
sole Asrents for the wonderful Reprodiiro 
Portable Pipe Orunn — the Musical Won- 
der of the age. Wrrte for catalog. — tf. 

Picture Theatre — Kansas town 5,000 
population: assured HUiMMMJ net weekly 
profits, $12 000.00 cash; no competition 

and no chance of any F. S. Eby. 71« Lee 

lllde.. Kansas City Mo. C3t — 3-7 . 

Projectionist — At liberty. 7 years ex- 
perience, reliable, competrnl anil will de- 
vote time to manager's interest. Best of 
reference and am employed at present. 



hut desire to change. II. A. Garrett, Care 
Pullman Theatre Co.. Chaffee Missouri. 

P lt-2-24 



Mailing Lists 



Will help y« 

, Send for FREE ___ 
and prices on thousands of 



ou increase sales 

catalog giving; count* 

" ' classified 



i. Profession*, Business Concerns. 

f\C\tr/ Guaranteed C (f . 
yy/0 by refund ol _) v each 



GouldCofflStLouis 



lS«IS.Clty N 

Engraving & 

Color plate Co 

8'tand Walnut ■ Kansas Citr 

Main 4707 

Halftones Color Plates 
Zinc Etchings. 



'"on time ".st 



twtxi 



MOVING PICTURE STAGE SETTINGS 

In draperies or painted designs, moving picture screen on curtains that 
roll up, stage scenery of all descriptions. 

SCHELL SCENIC STUDIO, COLUMBUS, OHIO. 



EVERYTHING FOR THE THEATRE BUT HE FILM 

Carbons Rheostats 

Minusa Screens Opera Chairs 

Compensators Mazda Lamp Equipment 



MOTIOGRAPu 

Projectors 



Chas. ML Stebbins 



p ICTURE 
SUPPLY CO. 



18 2 2 WyandotU 
Kansas City, Mo. 



BARM SIMMERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



I 



"THE BEST BUY I EVER MADE 

Says C. L GERMAN, Royal Theatre 
Bonner Springs, Kansas 



"Save 
TWENTY 
DATES 
for the 
New 
WARNER 



20" 



WARNER BR(K 

' Classic of the Screen J 



ROYAL THEATRE 




• BONNER SPRINGS, KANSAS. 




Mr. Al Kahn, 




Film Classics, Inc., 




Kansas City, Mo. 




Dear Mr. Kahn: 




You can use this for what it's worth. I 




am passing it along for the benefit of small 




town exhibitors. 




In my town I have run almost every 
Warner Bros, picture released to date. For a 
town the size of mine I CONSIDER WARNER 






BROS. PICTURES THE BEST BUY I EVER 




MADE. I use them on my best days and my 




box-office record shows them up at a bigger 


"Give 


gross than anything run. 


There seems to be that something in their 


Us 


product that appeals and pleases almost every- 


one. 


More 


Your Rin-Tin-Tin pictures especially go 


of'em 


over to a record breaking business. Give us 


more of them next year. 


Next 


Keep delivering pictures like you have and 


you'll get no complaints from me. 
Yours very truly, 


Year" 


C. L. GERMAN. 







115 West 17th Street 




Cf KANSAS CITY l*c 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 

Kansas City, Mo. 







VOL. IX— NO. 12 



MARCH 7, 1925 



PRIC* A Js,N CENTS 

Over 

2,400 

Copies each 
Issue 





I 



I 



I 



And Now- 

THE NEWMAN THEATRE 



Joins the finest theatres in the land in 

featuring the smashing new 

Patheserial 

"IDAHO" 

Opening at the Newman, Week of Feb. 28 

WITH 

MAHLON HAMILTON 

AND 

VIVIAN RICH 

This thrilling narrative of the "Gold Rush'' 

days will make your theatre the center 

of your community. 



I 



i 



I 
I 



1 

1 




PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 



I 



"THE BEST BUY I EWER MADE" 

Says C. L GERMAN, Royal Theatre 
Bonner Springs, Kansas 



WARNERBM 

CUssIc of the Screen ^ 



'Save 

TWENTY 

DATES 

for the 

New 

WARNER 

20 



k»* 



ROYAL THEATRE 

BONNER SPRINGS, KANSAS'. 

Mr. Al Kahn, 

Film Classics, Inc., 
Kansas City, Mo. 
Dear Mr. Kahn: 

You can use this for what it's worth. I 
am passing it along for the benefit of small 
town exhibitors. 

In my town I have run almost every 
Warner Bros, picture released to date. For a 
town the size of mine I CONSIDER WARNER 
BROS. PICTURES THE BEST BUY I EVER 
MADE. I use them on my best days and my 
box-office record shows them up at a bigger 
gross than anything run. 

There seems to be that something in their 
product that appeals and pleases almost every- 
one. 

Your Rin-Tin-Tin pictures especially go 
over to a record breaking business. Give us 
more of them next year. 

Keep delivering pictures like you have and 
you'll get no complaints from me. 
Yours very truly, 

C. L. GERMAN. 



'Give 
Us 
More 
of 'em 
Next 
Year" 





115 West 17th Street 



GF KANSAS CITY 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 

Kansas City, Mo. 




VOL. IX— NO. 12 



MARCH 7, 1925 



PRICn- *J$N CENTS 

Oi;er 

2,400 

Copies each 
Issue 





1 

1 



1 






1 



i 



And Now- 

THE NEWMAN THEATRE 



Joins the finest theatres in the land in 

featuring the smashing new 

Patheserial 

"IDAHO" 

Opening at the Newman, Week of Feb. 28 

WITH 

MAHLON HAMILTON 

AND 

VIVIAN RICH 

This thrilling narrative of the "Gold Rush'' 

days will make your theatre the center 

of your community. 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St. 
J. A. EPPERSON, Manager 




ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 



1 



I 

I 



1 



i 




1 



PUBLISHED EVERY SATURDAY, MAINSTREET THEATRE BLDG., KANSAS CITY, MO. 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 







CarlLaemm! 

presents 



Hoot Gibson at his best. With the thrill 
ing Pendleton Round-up. Action. Actioi 
More action. Hoot just tears loose. Thes 
posters tell the story. Put 'em up. Splas 
the town with 'em. They're a riot 
color. They're there. They bring in th 
business ! 



*%_ 






* 



3 

5 h<?<?t 

Cut- 
out 



:i 7 



\ 



+*¥? 



the liiiaATrsrifjUi'BftSiciio-ousnNo'STnrwssrSHWSi 

THE 1924 



'JT*ij 



.ft ^iCTURCO t 



CMiLJAEMMLE 

HOOT GIBSON 



UMVERSALGIBSON PRODUCTION 



tJBEATEST 

- WESTERN 

FEATURE 



*■*.., 



\-D 



D 



i 



SNegT^T? 



MP: iHS'Afu 



€ **so*i 



«$S7i 



ii inlikiii 




BROUGHT TO YOU IN A GREAT MOTION PICTURE 

_fflDLETON 

lcrZ4 



lolor And Thrills 




l the earmarks of a box-office bet! Far 
, away the best Gibson for some time. 

N. Y. MORNING TELEGRAPH. 

Sould pack 'em in! Gibson's liveliest 
ure .a rip-roaring western. 

MOTION PICTURE NEWS 

Ml fascinate western audiences! One 
f Hoot's most pleasing and actionful 

iiures!" 

MOVING PICTURE WORLD. 



Story by 
W. FURLONG 



Directed by 
EDWARD SEDGWICK 



Jpne 

ofthericlures on 
Cme 



■I 



Wmm 




HOOT GIBSON 

Supported by Tent of Thousands of Spectators in 
The Greatest Cowboy Show Ever Staged 




Si! 



icture Full of Real Thrills and 
ance That Is Wholesome and Real 

COMEDY FULL 0£ LAUGHS 
BEA UTIFUL SCENE RY 

RIDING 
CONTESTS 

ROPING 
MARVELS 

£^ TAMING THE 
WILDEST OF 
HORSES 

INDIANS IN THEIR NATIVE DANCES 
THE SURGING CROWDS OF THE BIG ARENA 

A ROARING RODEO 

SEE OTHER SIDE FOR DAY AND DATE 
Z eouofl HE«Al.O 

imiiliiliiiliniliimiiililiilililiill llnllll Llillhilili hiilihiiiiim 



Read this review 
from the Exhibitors 
Trade Review 2itr' 



We Have Filmdom's 

Newest Craze! 

REED 
HOWES 



in 



"Lightning Romance" 



NOW AVAILABLE 



"Super Speed" 

RELEASED MARCH 15 



"Geared to Go" 



RELEASED APRIL 15 



Midwest Film Distributors, Inc. 

E. C. RHODEN, Manager 
130 West 18th St. Kansas City, Mo. 



'SUPERSPEED" LIVES 

UP TO ITS NAME 

Reed Howes Scores in Good Audience 
Picture 

"SUPEIISI'EED." A U:i>:irt Photoplaj 

Authors, .Jolin VV. Gray and Henry K. 

Symoiuls. Director, Albert ROgell, 

Length, 5,117 Feet. 

CAST AND SYNOPSIS 

Pat O'Farrell -Reed Hi. wis 

(•Ian-.- Knight Mildred Harris 

Warner Knight Charles Clary 

Standon Wad.- ..Sheldon Lewis 

"Dad" Perkins George Williams 

'•Zeke" ..Martin Turner 

Pat O'Farrell. a wealthy young man who 
is employed as a driver in his uncle's milk 
factory meets and falls in love with Claire 
Knight, tlie daughter of Warner Knight 
owner of tin Knight car. 1'at is financing 
"Dad" Perkins, who is working on a "super- 
charger" with which he hopes to supply 
speed to the Knight car. "Dad" confides to 
Pat that he lias loaned the device to Stan- 
ton Wade, an attorney and sends Pat to re- 
cover it. Wade refuses to give it up and 
Pat seizes it and leaps out of the window, 
pursued by two of the lawyer's henchmen. 
whom lie manages to elude. The "super- 
charger" is installed on the car in time for 
tlie big rare and Pat escapes from Wade's 
men just in time for the start. He wins the 
race, thereby saving Claire's father and his 
business from ruin. Wade having demanded 
payment on notes lie is holding against 
Knight. He also wins the girl. 

"SUPERSPEED" is a picture that pos- 
esses all the essential qualities of excellent 
screen entertainment — action. melodrama, 
comedy and heart interest The action is fast 
and continuous, the melodrama is gripping 
and at the same time delicately shaded, and 
tlie comedy is ingenious, diverting and en- 
tertaining. "Superspeed" hears everj- indi- 
cation of proving a winner at the box-office. 
Tlie auto race is realistic and graphic 
enough to cause a flutter of excitement in 
the breasts of the most sophisticated, being 
replete with thrilling moments, riotous driv- 
ing and just the necessary dash of suspensive 
interest. Nor can the remarkable feats of 
the star lie passed over without a word of 
comment. They are noteworthy not only 
because of the agility and daring with which 
they arc executed, but because they spring 
from the action of the story itself, and are 
not merely dragged in. as is so often the 
case to supply the conventional melodra- 
matic note. 

But what pleased us particularly was the 
delightful comedy touch that was so neatly 
interwoven into the fabric of the story — the 
progress of the courtship between "Zeke," 
who naively describes himself as "a gentle- 
man's gentleman," and the colored maid. 
This could readily have been overdone, but 
is merely given enough prominence to liven 
ii)i the action, supplying at the same time a 
pleasing bit of humorous characterization. 

Reed Howes, a newcomer to the screen, is 
a real "find." He is seen in tlie kind of a 
rule that endeared the laic Wallace Reid to 
the public, and Mr. Howes is ideally equip- 
ped to fill the bill. lli> personality is pleas- 
ing, lie is easy to look upon and gives an 
altogether finished and sincere performance. 
Mildred Harris, with her fair charm and 
daintiness makes a charming heroine. Shel- 
don Lewis is sufficiently loathsome as the 
unscrupulous attorney, and Charles Clary 
gives a good performance as Claire's father. 
Martin Turner as "Zeke' furnishes a lifelike 
portrait of Pat's man Friday. 

Advertise this as a fast -moving, gripping 
story with plenty ot romantic interest, make 
the most of the big auto race and feature 
Reed Howes anil Mildred Harris Also play 

up the excellent i omedy. 



®©©@©©@©©(©)©©©© 



YOU haven't seen the equal of this one in years. 
! An enthralling drama of a girl who had too much 
money. Don't Miss It-- You'll Be Sorry If You Do. 



Then came the mine 
cave-in and with it Love 
and Happiness. 

Here is a story that 
will thrill you to your 
very fingertips. 




PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



@©©@©©©©©©©®©©©©(©) mmmmmmmm(^(^(^mm(^mm(^(^w(&w^)wwwww(Q)w^ 



Page Six 




Published Ererr Saturday by 

REEL JOURNAL PUBLISHING CO. 

Mainsteet Theatre Bldg. 
KANSAS CITT. MO. 

BEN SHLYEN 
Publisher and Editor 

St. Louis Correspondent 
DAVID F. BARRETT 

3748 Merimec Avenue 

Chance of advertlslne mn.it reach this 
office not Inter thnn Tuesday of each 
week, otherwise some copy will be rnn. 

Clrcnlntlne; In Mlssonrl. Knnsns. Northern 
Olclnhonin, Northern Arkansas, West- 
ern Kentucky, Western Tennessee, 
Southern Illinois and Southwest- 
ern Indiana. 



THE REEL JOURNAL 

of the bill offered in Missouri which 
would prohibit the selling of stand- 
ing room. Suffice it to say in 
p.ain terms, the passage of the 
same would virtually mean the end 
of the continuous show. 

If ever the exhibitor is to get 
alarmed, now is the time for him 
to raise his flag. Don't lay down 
because you think it may be too 
late. Do your part at once. It 
may be, in view of the usual po- 
litical caucusing in both legisla- 
tures, that a mighty wave of pro- 
test may be brought to bear before 
this dangerous legislation is offered 
for final passage. 



March 7, 1925 



. k 



Carry On' 



It's getting to be an old story, 
and we feel like an evangelist to 
repeat it, but, it's so. It seems it's 
impossible to hold the average ex- 
hibitor's interest in organization un- 
til he needs help. Again the story 
of the shepherd boy who cried 
"wolf," when there was no wolf, 
and his flock perished when the 
wolf really did come. 

Following the introduction of 
measures which are probably most 
harmful to the theatre of any which 
have been up for passage in years, 
the theatre owner and all concerned 
have awakened to the fact that or- 
ganization is about the one thing 
that will save imminent loss. Some 
splendid support is being thrown 
around the M. P. T. O. in an 
eleventh hour attempt which even 
now may be too late. 

It is impossible now to perfect 
a well-oiled organization and mobi- 
lize it in time for service against 
the reform element in both Kansas 
and Missouri state bodies. Now is 
the time for every exhibitor to 
rush to his telegraph station and 
wire his state representative and 
senator his objections to the legis- 
lation proposed. Following that he 
should retrace his step to his town 
newspaper's office. In some cases 
he may be able to induce the editor 
to take some stand in support of 
his views. It may be that he may 
be able to present his case to his 
Chamber of Commerce in such a 
way that they will be induced to 
take action in defense of his in- 
terests. 

Many theatre men do nol seem 
to understand the full significance 



1,500-Seat Theatre 

for Northeast K. C. 



James W. Watson Will Operate 
New Suburban. 



Kansas City apparently has fallen into 
her stride in keeping pace with other 
cities in the country in theatre expan- 
sion with the announcement this week of 
a plan for building a 1,500 seat theatre at 
2611-19 Independence Boulevard by Dr, 
M. A. Dickey, who recently bought the 
100-foot ground frontage. The new 
house would be the largest theatre in 
that district. 

The owner plans to add shops and 
apartment suites to the building which 
is to be an imposing structure interpret- 
ing Spanish architecture. There will be 
five ground floor store rooms and a lobby 
on the boulevard frontage. 

Construction will begin as soon as Vic- 
tor J. De Foe, architect, has completed 
drawings. 

James Watson, owner of the Benton 
Theatre, Northeast's leading theatre, has 
purchased this new property. Mr. Wat- 
son has named the new theatre the El 
Ray. 

Announcement of plans for building a 
large motion picture palace at Valentine 
Road and Broadway, to he called the 
Werner, was made recently. 



Insurance Companies 

Seek Rate Increase 



New York — Important insurance com- 
panies are seeking to compel theatres to 
buy protection under what is known as 
the ''contents" rate, rather than the 
"building" rate. Hearings are now be- 
ing held before the State Insurance De- 
partment at 165 Broadway to determine 
whether one or the other shall be used. 

If the "contents" rate is authorized by 
the State Insurance Department, it will 
mean added premiums to the extent of 
hundreds of thousands of dollars a year. 
The "contents" rate is two and one-half 
per cent greater than the "building" rate. 



THEATRE ON 31ST STREET 

A building permit was issued this week 
to T. IT. Brougham, for the building of 
.i two-story motion picture theatre at 
3309-11 East Thirty-first Street. The 
co I of the new house is to be $16,000. 



HN-E-W-S 
IGHLIGHT 



s 



Losses in motion picture film in the 
fire and explosion which destroyed the 
Evans Film Laboratories, Inc., at Ft. Lee 
recently will not exceed $100,000, an es- 
timate declares. 

* * * 

Joseph M. Schenck was named presi- 
dent, Hal Roach, vice-president; Victor 
Clarke, second vice-president, and F. W. 
Beetson, secretary-treasurer, of the as- 
sociation of Motion Picture Producers at 
an election last week. 

* * * 

A lively tilt over the alleged smuggling 
of jewelry into this country was featured 
in the recent suit of Charles H. Duell 
for a temporary injunction restraining 
Lillian Gish from avoiding a contract for 
making pictures, alleged to have been 

made with him. 

* * * 

Jesse Lasky of Famous says: "Gloria 
came to us as a little girl and has no in- 
tention of leaving us now." This in an- 
swer to reports that Miss Swanson was 
considering a huge offer from Warner 
Bros. 

* * * 

A strict censorship bill has been sub- 
stituted in the Oklahoma senate which 
would make it unlawful to exhibit any 
picture or legit showing any scene de- 
picting "the robbing of any bank, store 
or person, or any scene, film or picture 
that is obscene, cruel or immoral.'' Tom 
H Boland of the Empress Theatre, Okla- 
homa City, and George A. McDermit, 
who are leading the fight, have declared 
their belief that the bill will never reach 
the lower house. 

* * * 

The Daily Mirror has published a re- 
port that Cecil B. DeMille is to add Tom 
Meighan and Bebe Daniels to his staff 
in production for Producers Distributing 
Corporation. This has been partly de- 
nied. 

* * * 

Ten new theatres have been announced 
in Milwaukee since the first of the year. 
Of these, Pantages is said to be consider- 
ing building a $1,000,000 bouse, 

* * * 

Julius Bernheim, formerly general man- 
ager of production for Universal at Uni- 
versal City, has been succeeded by John 
Griffith Wray, formerly with the Ince 
organization. Mr. Bernheim was former- 
ly with Universal in Kansas City. He 
has resigned in order that he may go to 
Europe to regain his health, it was an- 
nounced. 

* * * 

Chadwick Pictures Corporation have 
signed Charles Ray for a series of four 
pictures to be made this year, it was 
announced in New York last week. 
* * * 
Frances Marion, novelist and premier 
scenarist, has formed a production com- 
pany of her own, backed by Western 
capital, and will enter the ranks of inde- 
pendent producers, it was announced this 
week Her releases will be through 

Producers Distributing Corporation, two 
pictures scheduled for fall. 



March 7, 1925 THE REEL JOURNAL Page Seven 

What Are Box-Office 
Pictures? 



SO OFTEN you see ads by various producers and distributors 
designating certain pictures as "box-office attractions." It 
is a fact that nearly every picture at some place or another 
proves a financial success for the exhibitor, but the big problem 
for the exhibitor is to find pictures that are universally successful 
— pictures whose box-office value are unquestioned. Pictures 
that are sold to the public before the exhibitor plays them. Such 
pictures are being released this season by 




hldwyn 



THAT'S the reason why Frank L. Newman, Stanley Chambers, 
M. B. Shanberg, Ben Levy, the Capitol Enterprises — (and 
we could go on and mention dozens and dozens of other 
Kansas and Missouri exhibitors) — have signed for Metro-Gold- 
wyn this year. 

flWe don't care how small your town is, Metro-Goldwyn has a 
price for you — a price that will make money for you — a price 
based on box-office value and the population of your town. 

fiOur salesman may have missed you — if so, write us that you are 
interested in securing Metro-Goldwyn and we will send you full 
particulars and quote you prices. 



IF 



you don't buy Metro-Goldwyn 
you are not abreast of the times 



(w?Xx&$oldu>i/n, 



KANSAS CITY S WL M ^ ^V f J g J ST. LOUIS 

,706 Wyandotte St. / ^Pl "MXl/ 7/1 f/l i '/ ) J '/fl 3328 Olive St. 

C E. GREGORY. Mgr. V I J I \S %/M. %U§ R^ %^ £,%SV IMS &£ ffi C/ CHAS. WERNER, Mgr. 



Page Eight 



THE REEL JOURNAL 



EXHIBITORS TO FORWARD RESOLUTIONS 
TO PRODUCERS ASKING TAX-FREE MUSIC 

M. P. T. O. of E. Mo. & So. 111. 
Favors Hays Plan. 

{Special to Reel Journal.) 

St. Louis. Feb. 23.— Exhibitors of Eastern Missouri and Southern Illinois in 
meeting here today passed a resolution which calls for the forwarding of a letter to 
each producer asking that tax free music lie supplied for all productions. The reso- 
lution declares that "we want to state kindly but firmly that we will give preference 
in booking to those pictures supplemented with tax free music cue sheets." 

The resolution to be embodied in the letters follows: 



WHEREAS: 

In one or the other, and, in some 
cases, in all of our theatres, we use 
more or less of your service ana 
this letter is written for the pur- 
pose of calling your attention to 
the music cue sheets tnat you pub- 
lish on your pictures. 

We desire to use at all times a 
music-cue sheet made up of music 
that is tax free. There is a tax-free 
music bureau in New York, of 
which Mr. Harry Sigmond is the 
manager. We think it is his in- 
tention to discuss with you this 
question and we want to go on 
record as being in sympathy with 
this idea and we are getting this 
letter before you with that purpose 
in view. 

We want to state kindly but 
firmly that we will give preference 
in the booking of pictures to those 
pictures which have tax-free music- 
rue sheets accompanying them. 
I. W. ROGERS, President 
M. P. T. O. E. Mo. & S. 111. 



Reed Howes Likened 

to Late Wally Reid 

Rising Stunt Star Wins Plaudits of 
Critics. 



F. C. Rhoden, manager of the Mid- 
west Film Distributors, Inc., paid a nice 
compliment this week to Reed Howes, ris- 
ing stunt comedian, who has recently 
impleted a series of pictures which are 
offered in this territory by the Midwest 
Company. Rhoden likened Howes to 
late Wallace Reid. 

A Reid Type. 

na ural thai Reed Howes should 

1"' polcen of by producers and others in 

the 'know' as the logical successor to the 

lit' beloved Wallace Reid, as he is very 

much of Reid's type," Rhoden said. ''He, 

i, is tall, blond, handsome and well- 

built While at tin pri i i:» tune he has 

not had the dramatic experienced Reid, 

he is already a better stunt star," Rhoden 

oiitiuued. 

Howes was lately a "football hero" and 

later in training at Annapolis \ ; aval 

Academy. 

Seek New Faces. 
es got his first chance when Harry 
[. Brown signed him to make < series of 

- omi ill pictures. The first was 

"Lightning Romance," followed by "Super 
Speed," which also has been released. 
Rhoden pointed out the following review 
from the I ' ibi tors Trade Review; "Su- 
per Speed is a picture that possesses all 
the essential qualities of excellent screen 



entertainment — action, melodrama, com- 
edy and heart interest. The remarkable 
feats of the star can not be passed over 
without comment. Reed Howes is a real 
find. He is seen in the type of role 
that endeared the late Wallace Reid to 
the public." 

Rhoden declared that producers at 
present were searching for new faces, 
trying to develop a star that could pro- 
duce at the box office. 



M. G. M. Signs Chaney 

Lon Chaney affixed his signature' last 
week to a long term contract with Metro- 
Goldwyn-Mayer, it is announced by Louis 
B. Mayer, vice-president in charge of 
production, according to C. E. Gregory, 
Kansas City manager. For sixteen 
months Chaney has been a free lance 
whose services have been in continuous 
demand. His first Metro-Goldwyn- 
Mayer appearance was in Victor Sea- 
strom's production of "He Who Gets 
Slapped." 

At present he is appearing in Tod 
Browning's first Metro-Goldwyn-Maycr 
production of "The Unholy Three,'' Wal- 
demar Young's adaptation of a mystery 
story by C. A. Rob'bins, Gregory said. 



Anita Stewart to 

Vitagraph Again 

Vitagraph announces that it has en- 
gaged Anita Stewart to star in "Baree, 
Son of Kazan," the picturization of the 
James Oliver Curwood novel on which 
David Smith is about to start produc- 
tion in Hollywood, according to C. A. 
Schultz, local manager. She will have 
the role of Nepeese, the French-Indian 
girl who is the central figure about which 
the romance revolves. 

Anita Stewart has only just finished 
her work in the leading feminine role of 
Cosmopolitan's "Never the Twain Shall 
Meet," from Peter P. Kyne's novel. Her 
latest picture previous to that was "The 
Great White Way." 

Thus Miss Stewart returns to the com- 
pany that first brought her fame and 
fortune. 



A sign in the Kansas-Missouri M. P. 
T. ( ). office reads: "Some folks think 
•hey don't need organization until Old 
Kid Trouble arrives on deck." Don't 
wait for the Old Kid. 



Elliott Dexter, movie anil stage star, is 

'pending the second week of a 14 weeks 

vacation in Kan as i ity. He is playing 

' the Orpheuni in a playlet, written by 

himself. 

'hat's what it is — a vacation," he 

i id. 



March 7, 1925 

St. Joe Organization 

Strong In Interest 



At a meeting of exhibitors of St. 
Joseph, Mo., last Friday it was decided 
to postpone the election of officers of 
the newly organized city association un- 
til the next meeting, which will be March 
3, at the Hotel Robidoux. F. O. Wil- 
liams of the Electric Theatre was elected 
chairman of the next meeting. John Egli 
of the Hickory Theatre being chosen 
assistant chairman. 

The St. Joseph exhibitors have adopted 
a logical plan in the formation of their 
organization. Mr. Williams is a down- 
town frst run exhibitor; Mr. Egli is 
a suburban theatre owner. Each will 
look after and investigate the needs of 
the respective theatre owners so that 
a comprehensive report will be ready 
In the next meeting. 

"It is my honest conviction that the 
St. Joseph body will he the strongest 
city organization in either Kansas or 
Missouri within a short time.'' C. E. Cook, 
business manager of the M. P. T. 0., 
Kansas and Missouri, who aided in the 
organization of the city association, said. 



KANSAS BILL KILLED. 

What was regarded by exhibitors as 
one of the most detrimental bills in either 
Kansas or Missouri was killed by com- 
mittees in the house and senate in the 
Kansas legislature last week — a measure 
setting forth unreasonable specifications 
for ventilating theatres. Thirty cubic 
feet of air per person per minute was 
required by the bill, -meaning thirty cubic- 
feet per seat with a full house. Should 
the bill have become a law it would have 
"wrecked" many suburban bouses, ex- 
hibitors say. 



Educational Campaign 
On Theatre Equipment 



With this issue of The Reel Journal, 
an interesting campaign is launched by 
the Yale Theatre Supply Company. The 
subject matter of which will be the Sim- 
plex Motion Picture Projector. 

It is the purpose of the Yale Company 
to follow up this initial announcement 
with interesting information pertaining 
to theatre equipment generally, but es- 
pecially to the new and improved Simplex 
Projector, which now embodies a num- 
ber of exclusive features, the principal 
of which is the new double-bearing 
Geneva , Type intermittent movement 
with no eccentric bushings, permitting ex- 
traordinary speed under extreme condi- 
tions. 

It is suggested that those exhibitors, 
wdio are interested in improved projec- 
tion, should follow this campaign close- 
ly. The Yale people promise to bring 
forth some interesting facts pertaining 
to their equipment. Their initial an- 
nouncement appears on pages 10 and 11. 



Russell Borg. Educational booker, holds 
up three fingers again this week. Mean- 
ing three first runs in Kansas City down- 
town: A Walter Hiers comedy. "Good 
Spirits," at the Newman ; a Christie, "Sea 
Legs," at the Roval, and a juvenile com- 
edy, "Wild Cat Willie," at the Main- 
street. Looks like the first two titles 
ought to get a crowd any day. 



VITAGRAPH 

ALBERT E. SMITH president 

Following close on Mr. Sydney S. Cohen's advice to ex- 
hibitors TO MOBILIZE THEIR PLAY DATES for pro- 
tection against theatre - owning distributor - producer com- 
binations, independent exhibitors are speaking their pieces. 
Mr. Cohen said: 

"Let the independent theatre owner remember that every 
play date given to a producer-distributor-exhibitor film company, 
adds a brick to some theatre that will be built or acquired in 
competition to him or some other independent theatre owner." 

My hat's off to those who paid tribute to Vitagraph in 
the Exhibitors Trade Review, issue of January 21. 

And I thank Willard C.Howe, editor of the Trade Review. 

Vitagraph is not a competitor of the 
theatre owner— it operates no theatres 
—it controls no man's entertainment. 

The Motion Picture Theatre Owners of Canada know 
this as do the independent exhibitors in the United States. 
At a meeting of the M. P. T. 0. in Toronto, February 10, 
this resolution was adopted. 

Be it resolved: That the Motion Picture Theatre Owners 
of Canada, in session, Tuesday Feb. 10th, at the King Edward 
Hotel, Toronto, does heartily endorse and support the policy of 
Vitagraph in withdrawing from the Producers' and Distributors' 
Organization, commonly known as the Hays' Organization, and 
offers to the president, Albert E. Smith of Vitagraph, its sincerest 
congratulations. It is further resolved, that the members of the 
M. P. T. O. of Canada support to their fullest extent the Vita- 
graph Company for the integrity of this action; and for the 
many expressions of business friendship which it has displayed 
toward the M. P. T. O. of Canada, in its endeavor to maintain 
the Independence of the Film Industry. 

How about it, friends? 

John B. Rock 

General Manager 




U. S. Pat. Oft". 



March 7, 1925 



T HE REEL JOURNAL 



March 7, 1925 



"Lost World" Called 

Best Wonder Film 



New York has obtained its first glimpse 
of the long and eagerly awaited "The 
Lost World," a First National picture, 

produced by Karl Hudson through an ar- 
rangement with Watterson R. Rothacker, 
according to T. O. Byerle, Kansas City 
manager for First National. 

Tin- sensationalh novel adaptation of 
Sir Arthur Conan Doyle's romance oi 
South American adventure among prehis- 
toric monsters, opened February 8th at 
the Astor Theatre, just six days after the 
world premiere of the film at the Tre- 
inont Temple Theatre. Boston. New 
York capitulated as completely to the ad- 
venturous glamour and dramatic intensitj 
of this photoplay as did Boston. The 
critics used up nearly all of the com- 
mendatory adjectives to he found in the 
dictionary in their reviews of the pro- 
duction, Byerle said. 

An Effective Prologue. 

The prologue, staged by Joseph Plunk- 
ett, managing director of the Strand 
Theatre, was a striking affair in keeping 
with the sequences of the film devoted to 
the prehistoric monsters of early creation. 
The curtain rose on a stage across which 
floated clouds. Gradually the world ap- 
peared, dimly at first, and then increas- 
ing in brightness. After a time the pic- 
ture of the world failed and a strong light 
appeared, under which stood a man who 
sang, "I Never Knew Love Till 1 Met 
Vou," in keeping with the love interest 
which runs through the picture. At the 
conclusion of the song, the world ap- 
peared again, dimming out till the pic- 
ture was flashed on the screen. 
Critics Shower Praises. 
Peter Milne said in the Telegraph: 
"The most marvelous film of all time. 

The scenes are amazing to the point 
where they become magical in their ef- 
I here is romance, splendid char- 
acterization and superb comedy. Too 
much cannot be said in behalf of the 
All concerned in the production of 
the picture have scored a triumph. It 
appears as if the Astor Theatre would be 
devoTed 10 pictures— or rather to one 
pii Hue for many month to come." 

Other critics were equally enthusiastic. 
The picture was previewed in Kansas 
recently and acclaimed a winner by 
all who saw it. 



HEADQUARTERS 

For Exhibitors and Film Men 

«$&/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Manager Roy M. Burchett of the Elec- 
tric Theatre, Greencastle, Mo., has built 
up a very successful policy around his 
theatre in presenting a varied program 
throughout the week. Although the 
house has only two show nights each 
week, other dates are often filled with 
other forms of amusement with frequent 
presentation of local talent. The crowd 
is getting the habit, he writes. 

* * * 

K. 0. Brooks, Patheserial salesmanager 

from Xew York, was a visitor the past 

week. 

* * * 

J. C. Lewis, special representative from 
New York for Aesop's Fables and Topics 
of the Day, has 'been in Kansas City the 
past week in behalf of his product. 

* * * 

Ben Blotcky, branch manager for Ka- 
mous-Players-Lasky, has announced that 
"The Covered Wagon" will be withdrawn 

June 1. 

* * * 

Charles Ray's new picture, ''Percy," was 
screened at the Kansas City Pathe of- 
fice last week. According to those who 
^aw it it places as one of the fastest 
comedies on the market. In it Charley 
Murray in the part of "the desert fid- 
dler," gets away to a great comedy lead. 

* * * 

The Newman Theatre has booked the 
new Patheserial, "Idaho," starting Feb- 
ruary 28, J. A. Epperson, local Pathe 
manager, announced this week. The 
serial is in ten chapters and features 
Mahlon Hamilton and Vivian Rich. 

* « * 

The Liberty and Isis Theatres. Kansas 
City, have bought '.'Now or Never," the 
re-issue of the famous Harold Lloyd fea- 
ture, for an early showing, according to 
a recent announcement from the Kansas 
City Pathe office. 

* * * 

I). 1.. Martin, Kansas City manager for 
Associated Exhibitors, has been granted 
a month's leave of absence. He expects 
to leave this week for Chicago where his 
wife is ill. 

* * * 

C. I'.. Maberry, district manager [or 
Producers Dist. Corp., arrived in Kansas 
City Wednesday for a visit, spick and 
span as usual. 

* * * 

First National's new "Leader Group." 
have been sold in practically all of the 
towns of the territory of 5,000 population 
or over, Tom Byerle, Kansas City man- 
ager, proclaimed this week. 

* * * 

F. G Weary, lain. Theatre, Rich- 
mond, Mo., was a Movie Row visitor. 

* * * 

hirst National's "Sail)" is to have its 
premiere at the Mainstreet the week of 
March 29, and "New Toys," featuring 
Richard Barthclmcss, opened at the same 
house the week of March 1. 



C. F. Senning, Educational manager in 
Kansas City, packed up his crossword 
puzzle bag and hied out to the territory 
again this week in the interest of Educa- 
tional's novel film. 

* * * 

Charles Knickerbocker, Kansas City 
Producers head, left Wednesday night 
for another trip into Oklahoma. 

* * * 

K. A. Jones, booker for Midwest Film 
Distributors, Inc., (the twilight singer), 
has lost his voice. 

* * * 

G. A. Hickcy, district manager for 
Metro-Goldwyn, was roving around this 
week in a smashing new Packard 8 sedan. 

* * * 

T. O. Byerle, First National manager, 
was a territory visitor the past week. 

* * * 

Miss Theresa Hill has resigned a posi- 
tion with Educational to go with Uni- 
versal. Miss Myrtle Nelson has taken 
her place. 

* * * 

"The Lost World," First National's sen- 
sational picture from Sir Arthur Conan 
Doyle's story, is not to be offered for 
general release until autumn, according 
to an announcement reaching Tom Byerle, 
Kansas City manager, this week. In the 
meantime the picture is to be shown 
in the big theatres at raised admission 
prices. 

* * * 

Among the out-of-town visitors the past 
week were: Charles Spainhour, Twilight 
Theatre, Greensburg, Kas. ; G. L. Hooper, 
Orpheum, Topeka ; G. E. Montrey, Park, 
St. Joseph ; Earl Dyson, Palace, St. 
Joseph ; Jack Moore, Olive, St. Joseph 
and Will Sears, Lyric, Boonville, Mo. 

* * * 

We're grooming Doc Cook for the 
next Olympic games. Wednesday, the 
M. P. T. O. manager covered Jefferson 
City; Thursday, was in Topeka to at- 
tend the Press Club banquet and Friday, 
was on deck at the exhibitor's dinner in 

St. Joseph. 

* * * 

hirst National screened "Quo Vadis," 
the big special, Tuesday night. No re- 
lease date has been named yet, according 
to Tom Byerle, Kansas City manager. 

* * * 

Kstellc Taylor, movie star, and her 
husband, Jack Dempsey, heavy weight 
champion, spent two epiiet days in Ex- 
celsior Springs, Mo., a suburb of Kansas 
City and a health resort, this week. They 
were on their way from California to 
Xew York. 

* * * 

The Missouri Theatre of Kansas City, 
a Shubert house, temporarily has returned 
to its former policy of motion pictures 
"The (.'all of a Nation," a worlcl war pic- 
ture, ran there last week, under the aus- 
pice- of the Veterans of Foreign Wars. 



Please mention THE REEL JOURNAL 
to our Advertisers. 



• • 



INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MARCH 7, 1925. 



Number 13 



AN OUTLOOK FROM 
THE VIEWPOINT OF 
AN INDEPENDENT 



By Joe Brandt, Executive. 

Columbia Pictures Corp. 

There is only one solution 
to the problem to the exhib- 
itor who wants to remain in- 
dependent, and that is, to 
open up his booking dates to 
independent product and keep 
the field open for real com- 
petition. 

The independents today are 
consolidated under the ban- 
ner of the Independent Mo- 
tion Picture Producers & Dis- 
tributors Association and 
they, too, are getting ready 
to wage warfare, if necessary, 
to keep an ''open door' policy 
and to enable the exhibitor 
to continue to believe that he 
is the real owner of his thea- 
tre and that the money that 
he has put into bricks and 
mortar, which, in many cases, 
represents all the investment 
he has in the world, will be 
conserved for himself and his 
posterity. 

The recent announcement 
of two of the big interests 



that they were going to build 
more theatres this year and 
tlie continuation of the policy 
of building up big circuits 
around some of the first rim 
theatres in the key cities, 
proves conclusively that the 
big producer-distributor thea- 
tre-owned interests are forg- 
ing the chain which will grad- 
ually be drawn around the 
independent exhibitor so that 
lie will no longer be free to 
carry on his business as he 
sees fit but will have to dance 
to the music that is played 
for him. 



START NEW 
CHADWICK 

Hunt Stromberg will per- 
sonally direct "The Romance 
of An Actress," one of the 
remaining three special pro- 
ductions of the Chadwick 
Nine, Joe Silverman, of Inde- 
pendent Films, said this week. 
The tremendous success of 
"The Fire Patrol," Mr. 
Stromberg's last picture for 
the Chadwick Pictures Cor- 
poration, prompted I. E. 
Chadwick. president of the 
company, who is now in Cal- 



The Public Now Demands 
AMERICAN 

Dramas-Stars- 
Settings 

Give em* what they 
want 




WILD, 
VfEST 

C/ Comedy Thrill- o- Drama 
of Wild Women and Wild m<m 

WILLIAM FAIRBANKS' 

and 

DOROTHY RCVIER 






Weekly Releases 



Zippy Action 

"OUR CODE" 

Fair Rentals, Good 

Service 



I 



We treat exhibitors as customers, rathel 
than enemies. 

We want a portion of your patronage. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



ifornia supervising produc- 
tion, to assign the directorial 
duties of this production to 
him, Silverman said. 

The story which has been 
nationally published in more 
than 500 newspapers through 
a contest arranged by the 
Montgomery Circulation serv- 
ice, is from the pen of Lang- 
don McCormack, author of 
'The Storm," and has been 
adapted for the screen by 
Harvey Gates, who is also 
writing the scenario. 

Production on "The Ro- 
mance of An Actress'' will be 
started at noce. 

The ''Chadwick Nine'' is 
distributed here by Independ- 
ent Film Co.. and in St. Louis 
by The Columbia Pictures 
< orporation. 



ENTERPRISE NAMES 
NEW WESTERN FILMS 

Enterprise has already re- 
leased three of a series of six 
Kenneth McDonald feature 
Westerns, and exhibitors who 
have played them are finding 
them to display a fast brand 
of action, Bob Withers, man- 
ager, stated this week. With- 
ers has been a pioneer in 
Kansas City in predicting the 
drawing power of Western 
entertainment. 

The three McDonalds al- 
ready released are : "Yankee 
Speed,'' "Slow As Lightning," 
and "After a Million." The 
three features that are lo 
come later have been titled: 
"What Love Will Do." "In 
High Gear," and "Dynamite 
Dan." 



Tellegen to C. B. C. 

Harry Cohn, in charge of 
production for C. B. C. has 
engaged Lou Tellegen for a 
leading role in ''After Busi- 
ness House.' to be produced 
as the final feature in the 
current series of Columbia 
pictures for release bv C. B. 
C. 



Chadwick Signs Ray. 

Los Angeles.— I. E. Chad- 
wick has signed Charles Ray 
for a series of four. The 
first, to lie released in April, 
will be "Some Pumpkins.'' 
Chadwick releases his product 
through state rights, but no 
mention is made of sales 
plans for the Ray pictures. 

iiii!!iiiiiiiiiii;iniii!i!iiiiiiii!iiiiiniiiiiiiiii!iiinni[|i!!iiiiiiiiiiiiiii!i!iii!iiiii;iin' 



You Want ACTION! 
You'll Get it Here 

We've Just Bought 

6-Ken McDonalds--6 
6--Frank Merrills-6 

iiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiNOW READY™™ 1 ™™ 11111 ™ 11111111 

"PRIDE OF SUNSHINE ALLEY" 

"HE WHO LAUGHS LAST" 

"SOUTH OF THE EQUATOR" 

with 

ken Mcdonald 



"A FIGHTING HEART" 
"RECKLESS SPEED" 
"BATTLING MASON" 

with 
FRANK MERRILL 

mi 



m 



INDEPENDENT FILM CO. 



115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 

Illllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillll 



March 7, 1925 



THE REEL JOURNAL 



March 7, 1925 



Simplex Proje 

In 85 °„ of the LARGER * T 

The Simplex Projector is almost invariably the choice of the exhibitor who has learned that good projet 
is the back-bone of his business; and, the reason for this is that the Simplex Projector never suffers by con 
ison. To put it straight— COMPARISON IS JUST WHAT SELLS THE SIMPLEX MACHINE. 

The shrewd exhibitor— the fellow who investigates thoroughly before he planks down his cash for new 
jection equipment, isn't interested in generalities or high-sounding sales talk. He wants facts; he's entitle 
them, and he has learned that the most reliable source o f "straight goods" on the merits of any Projector is 
exhibitor who is using them in his theatre. 

And, when 85 per cent of the LARGER theatres throughout the entire country, under the control and i 



*Here Are a Few Larger Theatres Who Are 
Simplex Projectors-Right Here at Home: 



Using 



The unusual quality — the masterful perform- 
ance of the Simplex Projector is recognized by the 
leaders in the industry ; and yet. Simplex popu- 
larity is not confined to any particular locality 
nor individual condition. You'll find Simplex 
Projection in a majority of theatres wherever the 
highest type of motion picture presentation is de- 
manded, houses ranging in size from Frank New- 
man's two-million dollar theatre in Kansas City, 
to many of the small-town theatres throughout 
this territory, operating only one or two nights 
a week. 

The list at the right is abbreviated. Lack of 
space prohibits a complete list of Simplex-equip- 
ped theatres in this locality. However, the thea- 
tres shown here will afford an idea of the type 
of houses who have selected Simplex machines. 

These exhibitors and owners have INVESTI- 
GATED and COMPARED— a majority of them 
have experimented with projectors of other 
makes. And any one of them would be glad to 
tell you why they pin their faith to SIMPLEX 
PROJECTORS. 



Kansas City, Mo. 
i Downtown i 
Newman 
Royal 

Regent 
rant ages 
Orpheum 

Kansas City. Ivans. 
Electric 
Pershing 

< tsage 

Phototorium 
Tenth Street 

Wichita. Knits. 

Miller 

Palace 

Orpheum 

Kansas 

Wichita 

Princess 

Pastime 

West Side 
Topeka, Kans. 

Grand 

Isis 
si. Joseph, Mo. 

Orpheum 

Electric 

Lyceum 

Hickory 

Penn 

Olive 
Springfield, Mo. 

Electric 

Jefferson 

Princess 
Joplln, Mo. 

Electric 
\rkansiis City, Kan*. 

Burford 

ilex 

Isis 
Strand 
Lawrence, Kanx, 
Bowersock 
Varsity 
Orpheum 



Hutchinson, Ivans. 

Midland 

DcLuxe 

Royal 

Liberty 

Iris 
Sednlia, Mo. 

Truitt's Seda i ia 

Strand 
Valina. KaiiN. 

Palace 

Strand 

Royal 
Vtchison, Hans. 

Royal 

Electric 

< Irpheum 

Memorial Hail 
"infi.-lil, Knns. 

Grand 

Zimm 
Chiiiuite, Knns. 

Peoples 

Main Street 

Hetricl! 

Port Scott, Ivans. 

Liberty 
Emporia, Ivans. 

Strand 
Junction City. Kans. 

Columbia 

Marysviile. Ivans. 

. Liberty 
Kirksville. Mo. 

Princess 
Nevada, Mo. 

Star 
Independence, Mo. 

Lewis 
Lexington, Mo. 

Main Street 
Jefferson City, Mo. 

Jefferson 
Moberly, Mo. 

Grand 



Get Our Proposition On the Simplex! 



YALE THEATRE SUPPLY COMPANT 

SIMPLEX DISTRIBUTORS FOR KANSAS, WESTERN MISSOURI, OKLAHOMA, NORTHERN ARKANSj 
Kansas City, Mo. Oklahoma City, Okl 



March 7, 1925 



THE REEL JOURNAL 



March 7, 1925 



ors Are Used 

res Throughout the Country! 

Bnent of the keenest minds of the industry, choose Simplex Projectors, it is safe to say that if a better motion 
ture machine than the Simplex is made, they haven't yet heard of it. 

Some day, perhaps soon, you are going to buy new projection equipment, and when you do you'll want the 
nost value for your money. Here's a little tip — an advance hint that if followed out will save you money and 
frets: INVESTIGATE BEFORE YOU BUY! 

I Get the real facts about Simplex projection from disinterested sources; then go as far as you like with your 
rrparisons. Find out "who's who" on the Simplex exhibitor list and how they got that way. 



10 Reasons 

Why Simplex Projectors Are Better: 




implex Projector 
jith Type "S" 
imphouse 



1. 

2. 
3. 
4. 

5. 
6. 

7. 
8. 
9. 

10. 



Rock-Steady Projection— 
Double-Bearing Intermit- 
tent Movement, 

Longer Life. 

Lower Maintenance Cost. 

Ease and Accessibility of 
Adjustments. 

Moderate First Cost. 

Adaptability to Unusual 
Conditions. 

Enclosed Mechanism. 

Quietness in Operation. 

Every Protection Against 
Fire Hazard. 



Simplicity, Safety 
Service. 



and 



NOTE: This is the beginning of a series of edu- 
cational advertisements on the Simplex Projector, 
which will appear in the Reel Journal. The above 
points of superiority will be discussed individually in 
subsequent issues. 



March 7, 1925 



INDEPENDENT NEWS 



March 7, 1925 




This is just a dog story, but it's a "hot shot," for it con- 
cerns "Bullet," Leo Maloney's famous dog. "Bullet" and Leo 
are as inseparable as the proverbial Siamese Twins. Leo tells 
a story that "Bullet" was confined to a barn one day while 
his master was on location some two miles away. "Bullet" 
fretted around for awhile, and finally decided the thing in 
question was "where do we go from here." So he climbed 
into the second story hay mow and jumped from a high win- 
dow to the ground, arriving on terra firma much the worse 
for the jolt. But soon his sturdy legs had carried him to his 
master's side. In the above scene he appears in "Not Built 
for Runnin," a Western Pictures Co. release. 



Boys Were Out, and 
Balsly "Out O' Luck." 

Lee Balsly, manager of 
Western Pictures Company, 
tells a story tin's week that 
rivals Old Man Gloom for 
hard luck. Balsly traveled 
several hundred miles more or 
less and everywhere was con- 
fronted with the sign, "Doc- 
tor is Out." Which reminded 
us of the same tribulations of 
an advertising solicitor. 

Here's the source of Balsly 's 
grief: Charles Sears of Ne- 
vada was in St. Louis, Wm. 
Sears of Boonville was in 
Kansas City, Bert Bylar of 
Clinton was in Garden City, 
Kas.; and Jack Truitt of Se- 
dalia was in Chicago. 

But, "Balsly Abroad," even- 
ed the count somewhat and 
found Willard Frazier of Pa- 
ola at the old stand, Perry 
Ryan and D. Filizola of Ft. 
Scott, were on guard at the 
box-office, and Mr. Scott of 
Sedalia, Mr. Shoush of Ma- 
con, and Sam Minich of 
Marceline, Mo., were at home. 
It's all in the game, Balsly 
savs. 



INDEPENDENT FILMS 
BUY 12 NEW ONES 

Joe Silverman, manager of 
I he Independent Film Com- 
pany, has announced the ac- 
quisition of distribution rights 
for six Bud Barsky produc- 

, featuring Kenneth M 
Donald and six Hercules pic 
tures starring Frank Merrill. 

The first three of each 
series are ready for booking 
he said. The McDonalds that 
have been released are titled: 
"Pride of Sunshine Mley," 
"South <if tlir Equator," and 
"He Who Laughs Last." The 
Merrills are : "A Fighting 
Heart." "Reckless Speed," anil 
ittling Ma- 1 m" 

Silverman stated that he 
had received many favorable 
ommenl ft om exhibitors 
who have already pi 
these pictures. Others of the 
scries will be announced 
later. 



"FIGHTING FLAMES" 
BEGUN 

Harry Colin announces that 
Columbia Pictures have start- 
ed the actual filming of their 
seventh Columbia Picture, 
"Fighting the Flames,'' ac- 
cording to Joe Silverman, 
manager of Independent 
Films, local distributors. 
Reeves Eason has a very ex- 
cellent story to work with and 
it is expected that this pic- 
ture will be as great a mic- 
as "Tlie Midnight Ex- 
.' an earlier picture in 
the same series. Silverman 
-a id. 

A very excellent cast has 
been assembled. Tt includes 
William Haines, Dorothv De- 
I rani ie Darrow, Charlie 
Murray. David Torrence, 
Sheldon Lewis and William 

Welsh. 



Wm. Leueht, manager of 
the Savoy Theatre. South SI. 
Joseph, is building a small 
plant for developing, printing 
and finishing motion picture 
film. Last summer Leueht 
made a three reel eomcdv 
from St. Joseph talent which 
showed to turn-away business 
at the Savoy and Hickorv 
Theatres. 



WAR PICTURE 
INTERESTS 

"Fighting in France," the 
new official picture of the 
World War. is apparently go- 

to see the zero hour for 
shortly, according to 
Miss Ray Lentzner of En- 
terprise, distributors in tin, 
territory. Miss Lentzner 
stated that her office had re- 
reived thirty inquiries con- 
cerning the picture. 



C. B. C.'s NEW 
STARS 

Harry Cohn announces that 
he has signed Phyllis Haver, 
|ohn Patrick, Otto Hoffman. 
William Scott and Lee Mo- 
ran to support Elaine Hani- 
merstein and Lou Tellegen in 
their forthcoming production 
which will he released under 
the title of "After Business 
Hours." 

This present picture will be 
the last of the eight Colum- 
bia Pictures series for 19-24- 
25. Independent Film Co. are 
distributors here. 



Miss Minnie Schmiedgen, 
of Enterprise, was back at 
her desk this week following 
an illness. 



CHADWICK SIXTH IN 
PRODUCTION. 

"The Midnight Girl," the 
sixth production of the Chad- 
wick Nine, went into produc- 
tion this week at the Long 
Island studios, under the di- 
rection of Wilfred Noy, pro- 
ducer of the "The Lost 
Chord" and "The Fast Pace " 
according to advices receive.i 
by Joe Silverman of Independ- 
ent Films, local distributors. 
Lila Lee, who has recently 
completed a production for 
Famous Players, heads the 
cast, which includes Garreth 
Hughes, Dolores Cassinelli. 
Charlotte Walker, Frank An- 
drews and several other well- 
known players who will be 
announced, Silverman said. 



Throughout the Nation 
A Mighty Triumph! 



a 



FIGHTING 



IN 



FRANCE" 



THE OFFICIAL PICTURE OF THE U. S. 
SIGNAL CORPS. 



The mighty stor} of a nation's fight- 
ing fervor — the deeds of heroism of her 
splendid fighting men now live on the 
screen — see war's terrible actualities in 
the most gripping picture ever filmed. 



DATES GOING FAST— WIRE NOW! 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18th St. Kansas City, Mo 

illllllllll!ll!llllll!llll!!lllllllllllllllll!llllllllllllllllllllllllllllllllllll!llllllllllllllllllll 



March 7, 1925 



THE KEEL JOURNAL 



March 7, 1925 



Personal Appearance 

at Movie Ball Here 



.A movie ball and dance given under 
the allspices of the newly organized Cos- 
mic Production Corporation of Holly- 
wood, participated in by twelve motion 
picture stars of that company, was a 
feature in Kansas City's social life Thurs- 
day night at Convention Hall. 

The stars are making a 21-stop swing 
around the country as ''movie mission- 
aries," and augmented the program here 
with an interpretation of how the movies 
are made. 

The motion picture actors who were 
here have achieved various stages ot 
popularity. They were : Ena Gregory, 
late a queen of the Wampas Ball in Los 
Angeles; Helen Holmes, Phyllis Haver, 
lack Daugherty, Kathryn McGuire, 
Bryant Washburn, Cullen Landis, Wanda 
Hawley, Carl Miller, Ruth Stonehouse, 
Anna May Wong, ami Joe Murphy, fa- 
mous impersonator of Andy Gump. 

There was a personal introduction of 
the star, after which each was available 
for dancing with the public. 



Good Start Here For 

Laemmle's Jubilee 



Universal's Jubilee Month, April 12 to 
May 9, is off to a good start in the Kan- 
sas City branch office. L. B. Metzger 
reports that exhibitors throughout the 
territory are sending in extra dates for 
Universal pictures to be shown during 
this month and that this annual event 
will no doubt have its greatest success 
tli is year. Free advertising accessories 
will be furnished to exhibitors on all ad- 
ditional bookings on both features and 
short subjects used durng Laemmle's 
Jubilee. 



"Youth Won't Desert Theatre." 

New York. — The popularity of the 
radio has no terrors for J. Warren Ker- 
rigan. The younger people, at least, will 
never desert the picture theatre for the 
radio set. he told a reporter for the Buf- 
falo Express a few days ago. 

He is continuing his personal appear- 
ance tour in connection witli runs of 
Vitagraph's "Captain Blood.'' 





Director Bruce Mitchell and Virginia 
Browne Faire, appearing in "The Air 
Hawk" for F. B. O. 



STAR VALUES? 



By E. C. Rhoden, Mgr. Midwest Film 
Distributors. 

"How many stars do we have today 
that really mean big business at the 
box office? You can count them on 
your ten fingers and then have a 
couple of fingers left over. How 
many pictures do these stars give you 
each year? Well, I can think of a 
couple that don't average one a year 
and the rest will average about three 
a year. 

"These facts certainly reveal a vast 
shortage in box office stars. I do not 
believe there is an exhibitor that will 
not agree to this. Two things have 
brought about this condition. First 
we have the tendency of many pro- 
ducers to make productions with 'all 
star* casts, no single presonality is 
featured. Hence an ''all Star" cast 
resolves itself to a "no-star" cast. 



Warner Bros. Sign 

Stars For Stock Co. 



Warner Bros, have announced signing 
Kenneth Harlan, Bess Meredith and 
Huntly Gordon as members of the perm- 
anent Warner stock company. In join- 
ing the Warner organization, Harlan be- 
comes a member of the company in which 
Marie Prvost, his wife, is a featured 
star, according to Al Kahn, president of 
Film Classics, local Warner distributors. 

Kahn also announced this week that 
Warner Bros, had begun work on four 
new pictures, to be made from best sell- 
ers in 1924. They are : "The Golden 
Cocoon," "Rose of the World," by Kath- 
leen Morris; "The Limited Mail," from 
the famous play, and a new special, fea- 
turing Rin-Tin-Tin in "Below the Line.' 



Ford Sterling unloads a trunk of laughs 
as "Jakob Hoogandunk" in First Na- 
tional's "So Big." 



THOMAS EDISON SAYS: 

In ten years text books as a me- 
dium for teaching will be as obsolete 
as the horse and carriage are now, 
Thomas A. Edison prophesies in an in- 
terview in Collier's. 

"Maybe I'm wrong," he states, "but 
I believe that in the next ten years 
visual education, the imparting of ex- 
act information through the motion 
picture camera, will be a matter of 
course in all our schools. The printed 
lesson will be largely supplemental, 
not paramount." 



Warner Bros. Will 

Paddle Own Canoe 

"Please state empirically for me that 
Warner Bros, have made no affiliations 
with any distributing company, nor are 
we considering making any connection 
with any other company," said H. M. 
Warner, president of Warner Bros., just 
before leaving for the coast. Then he 
added: 

'Warner Bros, now and in the future, 
a> in the past, will paddle their own 
canoe. Any rumors to the contrary, whis- 
pered or printed, are without foundation." 

Before leaving H. M. Warner said 
further that he would have a definite 
statement to make concerning next year's 
output upon his return to New York. 



The "Wagon" Rolls On. 

And still the favorable reports con- 
tinue to pour in following the showing 
of Paramount's "The Covered Wagon," 
Ben Blotcky, Kansas City manager, ob- 
served this week. "The picture is to be 
withdrawn June 1," Blotcky said, and 
dates have been set so far ahead many 
showmen are going to miss it unless they 
get busy." 

R. B. French, Humansville, Mo., show- 
man, has written : "This is my last night 
for 'The Covered Wagon,' and will say 
that it has done extremely well in spite 
of the weather and roads." 

(i. W. Morrison, Community Theatre, 
Meriden, Kas., wrote : "We exceeded our 
regular seating capacity over 100 people 
the second night. I wish to take this op- 
portunity to say we are more than pleased 
with the "Covered Wagon." I never 
beard a word of complaint during the 
entire show." 



TAX FREE MUSIC! 

Vitagraph is the first to announce tax 
free music cue sheets. C. A. Schultz, K. 
C. manager, Friday received advices from 
his home office that Vitagraph would 
supply a tax free cue sheet supplementing 
the usual score, beginning with the pic- 
ture, "A School For Wives.*' He said he 
expected to receive the first tax free 
cus sheets next week. 



C. W. Al Ifii of Vitagraph. is reported 
improved from his second attack of 
mercury poisoning. 




Gladys Tennyson, a newcomer to the 
Mack Sennett ranks, producing for Pathe. 



March 7, 1925 



THE REEL JOURNAL 



March 7, 1925 




Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 



EXCHANGES 

NATIONAL DISTRIBUTORS 



ASSOCIATED EXHIBI- 


TORS, 


Inc. 


111 West 


17th St. 


Dan Martin, 


Manager 


J. Schorgl, 


Booker 


Telephone — Harrison 8645 



ASSOCIATED FIRST 

NATIONAL PICTURES, 

Inc. 

1712-14 Wyandotte St. 

E. C. Rhoden. Manager 

T. O. Byerle, Asst. Mgr. 

Wm. A. Burke, Booker 

Telephone — Harrison 8623 



FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 



FILM CLASSICS, Inc. 

115 West 17th St. 

Al Kahn, Manager 

I. Gerdts, Booker 

Telephone — Harrison 4661 



METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gili" Jones, Booker 

Telephone — Grand 21 10 



PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone- 



-Harrison 8645 



PRODUCERS 
DISTRIBUTING CORP. 

Ill West 18th St. 
Chas. Knickerbocker, Mgr. 

A. W. Day, Booker 
Telephone — Harrison 0919 



UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 



UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

L. B. Metzger, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 



vn 


AGRAPH, Inc. 


17th 


and Main Sts. 


C. A. 


Schultz, Manager 


C. W. 


Allen, Asst. Mgr. 


L. F. 


Durland. Booker 


Telephone — Harrison 8304 



STATE RIGHTS 



INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 



ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 



STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 



PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

Fred Thompson, Booker 

Telephone, Harrison 8351 



WESTERN PICTURES 

COMPANY 

117 West 17th St. 

Lee Balsly, Mgr. 

S. A. Hamilton, Booker 

Telephone — Harrison 4661 



EQUIPMENT 



COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 



CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 



YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone — Grand 2923 



K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 



EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. K. Jameson, Mgr. 

Telephone — Grand 2095 



This directory will be published in the first issue 
of each month. 

Changes of copy must be in our office one week 
in advance of publication date. 




GREAT IDOL 
AND FORMER. 

POPULAR FOOTBALL STAR 





crowing by leaps and bounds in popularity 

with all the women— all the flappers 

even the old ladies have fallen in love 

with "Lefty" and the High School 

kids adore him. He's a riot with ALL 

the women and as the" women drag 

the men to theatres, you've got a tremendous 

lure in "Lefty." He sure gets 'em in. 

Here is the finest specimen of "He ' type 

,i Western Star. Handsome, clean-cut. 

in clean-cut Western pictures that get 

over everywhere. If you are in 

or near a College town, advertise "\ALLb t.KKA i 

IDOL AND FORMER FOOTBALL STAR" and 

watch 'em pack in. If you haven t 

seen the following releases, see em. 

You'll book and play 'em all. 

A contract for Lefty Flynn pictures is 

as good as a gold bond in the bank. 

T,atest releases. 

"THE MILLIONAIRE COWBOY" 

"THE NO-GUN MAN" 
"THE BREED OF THE BORDER 

and his latest release 

"O. U. WEST" 



yy 



You can book the LEFTY FLYNNS only through F. BMD. 



Distributed by 



Film Booking Offices 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Lcuis, Mo. 



127 So. Hudson, Oklahoma City, Okla. 
106 S. Cross St., Little Rock, Ark. 



Page Fourteen 



THE REEL JOURNAL 



MISSOURI BILL WOULD VEST COMPLETE 

AUTHORITY IN NEW CENSOR BOARD 



Reform Movement Viewed as Im- 
minent Peril to Industry. 



State censorship of Motion Pictures 
again threatens Missouri. 

Senator A. O. Pickett, Republican, of 
Trenton, Mo., the home of the former 
Governor Arthur M. Hyde, during the 
past week, introduced a bill for the crea- 
tion of a bi-partisan board composed of 
one man and woman to dictate to the 
state residents what pictures they shall 
and shall not look at. The governor 
would appoint this board. 

For weeks some short-sighted film ex- 
hibitors and others close to the indus- 
try have been inclined to discount the 
dangers of censorship and similar legis- 
lation in Missouri, hut it has been known 
by those who are really informed on such 
matters that the reform forces have been 
very busy under cover working up senti- 
ment in favor of censorship. It is to be 
used as the opening wedge for a flock 
of similar measures. 

Plan Real "Blue Laws." 
The ultimate campaign of the Lord's 
Day Alliance, the Committee of Fifty 
and other allied organizations is to make 
Missouri a barren waste on Sundays, ex- 
cept in the churches where collection's 
will be made as usual. Not onlv do they 
hope to close all theatres and other forms 
of amusement, but to prohibit the use 
of private automobiles except to go to 
church. Gasoline sales will be prohibited, 
it is predicted. 

The recent victory of the reformers at 
Springfield paved the way for the pres- 
ent censorship bill now before the law- 
makers. It provides the censors shall be 
paid $2,400 a year each and employ such 
an organization as they see fit. 

Glenn Hunter Signs 

For Universal Film 



Glenn Hunter has been signed to make 
a picture for Universal. The popular 
young star who created the title role of 
"Merton of the Movies," both on stage 
and i een, has been engaged to play the 
leading role in the picture Universal is 
to make in the East. 

Contrary to previous announcements, it 
has been definitely learned that the pic- 
ture is to be ;mi adaption of Hugh Me- 
Nair Kahler's Saturday Evening Po I 
story. "Once a Peddli r." This name, 
however, is due to he chanced 



F. N. Signs Dorothv Mackaill. 

Rumors thai Doroth} Mai K .1 ill had 
[rabbed <>ff by another concern on 
term contract were piked 
day by the announcement oi M 
Bruenner, assistant production manager 
of the Fnrl Hudson units, that he had 
again secured Miss Mackaill's name to 
a First National contract, T. O. I 
City manager, annon 



With the arrival of Howard Tit. 

brook ii Lo ■ Ii last weel \ 

itors announce thai w I 

will lie started immediately on the second 

Montv Banks' feature production, 

Ml end." 



ABSOLUTE DICTATORSHIP! 

The powers granted the censors un- 
der the bill are absolute. The bill 
destroys the rights of contract and 
property with a few terse words, pro- 
viding that the censors shall have au- 
thority "to disapprove all films that 
are sacriligious, obscene, indecent or 
immoral OR SUCH AS TEND, IN 
THE JUDGMENT OF THE BOARD, 
TO DEBASE OR CORRUPT 
MORALS!" 

It will be noted that the films need 
not be corrupt or debasing in fact, but 
merely in the judgment of the board. 
This gives the censors an absolute 
club to force their views on everyone. 

Unfortunately some of the men who 
fought hardest against censorship 
when it was before the Missouri law- 
makers the last time today have as- 
sumed a lukewarm attitude, while the 
proponents of censorship can be ex- 
pected to use every influence at their 
command to put this bill across. 

Exhibitors and film men should not 
close their eyes to the dangers that 
now threaten at Jefferson City The 
most dangerous propaganda is that be- 
ing passed out in certain quarters that 
"the bill hasn't a chance." 

Over confidence killed Rome and 
Carthage. 



March 7, 1925 

Warners Deny Rumor of 
Leaving M. P. P. D. A. 

However, Producer Will Make Certain 
Demands to Hays. 



Big Prize Contest 

Feature for "Idaho' 



In a statement issued this week John 
E. Storey, general sales manager of the 
Pathe Exchanges. Inc., declared that 
never 'before in the history of the mo- 
tion picture industry has a serial been 
given the advance publicity campaign 
to help the exhibitor sell the picture to 
the public, such as has been given to 
the Patheserial "Idaho" released last 
week. 

A nationwide newspaper campaign, 
running into millions in circulation is 
carrying the message of a prize contest 
being conducted in connection with the 
release of the picture. The contest is 
based on a nation-wide search for the 
ideal American family. The prizes to be 
distributed by Pathe aggregate $1,500. 
with the family winning first place to 
be given the largest prize of five hun- 
dred dollars. 

Each contestant is asked to submit a 
photograph of his or her family group 
consisting of at least a mother, father 
and two children, together with a letter 
telling why they like Pathe serials. 



F. B. O. Holds Release Date. 

"Drusilla With a Million," based on 
tiro novel of that title by Elizabeth 
Cooper, will not be released until next 
autumn, R. E. Churchill, local F. R. O. 
manager, said this week. Insiders con- 
tend thai "Drusilla with a Million," which 
features Mary Carr and the charity in- 
mate < I an old ladie ■ ' home, is of the 

::nie i power as "Over the Hill." 

In the meantime a national campaign of 
advertising and expli lital ii m will be de- 

ek iped, 



Los Angeles— H. M. Warner, president 
of Warner Bros., declared this week that 
his company had no intention of with- 
drawing from the Motion Picture Pro- 
ducers and Distributors Association of 
America, the Hays group. He intimated 
that there were certain reforms that his 
company would demand, however. The 
statement should set at rest all rumors 
to the contrary, he declared. 

Excerpts from his statement follow : 
"A great many rumors have been float- 
ing around that we are going to withdraw 
from the Hays organization. There is 
no truth in this whatsoever. There are 
a number of things now functioning un- 
der the Hays organization that should be. 
and can be, remedied for the benefit of 
all parties concerned, and these we will 
insist upon. 

Will Conduct Own Affairs. 
''This company, for one. does not in- 
tend to have any person or group of per- 
sons, tell it how it shall conduct its own 
personal business. 

"However, Warner Bros, do not with- 
draw or quit. We try to build up; not 
tear down. We believe in construction 
rather than destruction. 

"I am leaving for the coast where I 
shall take up with Mr. Hays several 
matters that we think should be reme- 
died by him personally. These are mat- 
ters too numerous to mention that not 
only affect us, but everyone in the in- 
dustry. I have always found Mr. Hays 
most fair, open to suggestion. 
"Live and Let Live." 
"In this connection, everyone attached 
to the Hays organization should realize 
that there are different classes of pic- 
tures produced, different methods of do- 
ing business and different aims in view. 
Where one man is satisfied to make two 
pictures a year and earn his livelihood 
therefrom, others want to make six or 
a dozen or twenty — and some want to 
make them all. 

"The same thing applies to theatres. 
There are men who are very happy in 
operating one theatre in their respective 
town or locality. Others want ten or 
twenty, and others want to control every 
theatre built. Somewhere along the line 
the idea of live and let live seems to 
have been lost in the shuffle. 

"Right here I want to say something 
about' the Warner Bros, building their 
own theatres about which there has been 
considerable talk and comment. Let us 
make it plain that Warner Bros, do not 
intend to have anything to do with any 
theatre building plan that will interfree 
in the slightest with any exhibitor mak- 
ing a living. Whatever plans we have 
in mind are consistent with the views I 
have expressed at the beginning of this 
statement. 



Miss Corbin to Ziegfeld? 

Johnnie Walker and Virginia Lee Cor- 
bin, who were featured in "Lilies of the 
Streets." have concluded their F. B. O. 
engagement, with the termination of this 
picture. Mr. Walker plans to go abroad 
to produce a series of pictures, and Miss 
Corbin has been made a verv flattering 
offer by Mr. Ziegfeld. 



March 7, 1925 



THE REEL JOURNAL 



Page Fifteen 



Comedy Must Have 

Action, White Says 

"Fast action is as necessary to a well- 
made comedy as gas is to a flivver," says 
Jack White, producer of Educational- 
Mermaid Comedies who is in New York 
on his annual business trip. 

"Making people laugh is quite an art," 
continues White, "but certain rudiments 
of mechanics must be followed religiously. 
There is just as much construction of a 
comedy situation as there is to a dra- 
matic situation, but unlike the dramatic 
situation, which can be played slowly, 
comedy situations must be played with 
speed. And once your comedy starts it 
must continue with ever-increasing speed, 
for after a certain period each laugh is 
harder to get than the one before. But 
fast action, with situation following situa- 
tion as quickly as possible, carries the 
comedy through and builds up the laughs 
as they go along." 



THEATRE CHANGES 



J. B. Patterson and associates have 
purchased the Wewoka Theatre at We- 
woka, Okla., from F. J. Roberts. 

W. B. Bradshaw and W. O. Hand 
opened their new theatre at Marked 
Tree, Ark. 



Free Radio Maps a 

Tie-Up for Pathe 



The Yellville Theatre Company has 
opened a new theatre in the Rex Hotel 
at Wellowville, Ark. 



Roy Redman has purchased the Leslie 
Theatre at Leslie, Ark. 



The Select Theatre, Parkin, Ark., is 
being dismantled. 



Guy Wampler has taken over the Royal 
Theatre, Palestine, 111., formerly operated 
by Hawkins & Saulsberry. 



"STEREO-SCOPIKS" COMING 

J. A. Epperson, Kansas City manager 
for Pathe, announced this week that his 
company has developed a novel duo-color 
film to be called Stereo-Scopiks, through 
which it is possible to look through col- 
ored stereo-scopiks and visualize differ- 
ent scenes from the same screen. 

The first release of the new novelty 
has been titled "Zowie," a one-reeler, and 
is to be ready in March. 



C. W. Tipon owner of the New Thea- 
tre, Manila, Ark., has added the Pathe 
Theatre, Monette, Ark., to his string. 



Houses reported closed include : Ideal 
Theatre, Beaver Dam, Ky. ; Princess 
Theatre, Earl, Ark., and Carlisle Thea- 
tre, Emden, Mo. 



In connection with the tie-up made 
between Pathe News and broadcasting 
stations, a novel arrangement has been 
hit upon by the Pathe organization which 
seems to have met with instant success. 
The new service just launched is the 
distribution of free radio maps by Pathe, 
J. A. Epperson, Kansas City manager, 
announced this week. 

Two weeks ago an announcement was 
broadcasted by these stations to the ef- 
fect that the Pathe organization would 
distribute free radio maps on request. 

To date over two thousand requests 
have been received from people scattered 
all over the country. Every state in the 
Union is represented proving that the 
tie-up idea has been thoroughly circu- 
lated. Distribution of the maps will com- 
mence this week. The maps are printed 
on sheets eleven by fourteen inches and 
show the exact location of every radio 
broadcasting station in the United States. 

At this time there are twenty of the 
leading broadcasting stations using the 
Pathe News radio talk, Epperson said. 



The Empress Theatre, Haiti, Mo., has 
been purchased by J. L. Dorris from W. 
A. Stewart. 



WALTER HIERS COMEDIES 



ave dates for 



DIVERSIFIED 
PROGRAMS 

with a good 
comedy on 
every show 
build for 

PERMANENT 
BUSINESS 

and a box- 
office as 
fat as 

WALTER 
HIERS 

in 




s 







"A FAT CHANCE" 






THE SPICE OF THE PROGRAM" 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



From the sen 
sational Broad 
way stage suc- 
cess "The Night 
Cap" by Guy 
Bolton and Max 
Marcin. 

Directed by 
Herbert Blache 



James 

KIRRWOOD 

Madge 

BELLAMY 



With 

Zasu Pitts 

Tom Wilson 

Edward Cecil 

Rosemary Theby 

Spooks — shots in 
the dark — every- 
body scared — vil- 
lain skittering up 
and down your 
s p i ne — mystery 
solved — then dead 
man gets up and 
runs away — a big 
love story — goes 
on like mad all 
the time — hilar- 
ious fun — a whale 
of a mystery — 
brilliant cast. 



Universal J 



Y^ou must play this picture 



if you arc deadly serious about making profits 

and if you are truly sincere in giving 
your patrons the very highest type of entertainment 
the screen affords. We'll match this picture 
with any of the season's best sea stories 

that are proving such tremendous drawing 
cards this season. Play sea stories. People wan 

them and if you're shrewd you'll give your 
patrons what THEY want. Never has EVELYN B 

appeared to such brilliant advantage. Never 
has there been a more gripping 
sea thriller than 
"FORBIDDEN CARGO." PLAY 
THIS NEW WINNER,— 
Directed by 
Tom Buckingham /' 



RENT 








i 



present 

Gothic 
Pictures 



f 



FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo 



127 S. Hudson, Oklahoma City, Okla. 
106 S. Cross Street, Little Rock, Ark. 



March 7, 1925 



0» 



THE REEL JOURNAL 

13H1 



Page Seventeen 



tf 



LOUIS 

FILM MARKET 



Theatre Changes Hold New Group Absorbs Sanford Firm Buys 

Stage in St. Louis Showing at Delmonte Mikado and Skydome 



New Shubert Planned and Orpheum 
Seeks Junior House. 



Lee Shubert of New York was a visitor 
of the week in connection with plans for 
the new Shubert Theatre. The site of 
the house has been virtually agreed upon 
and it is anticipated that an official an- 
nouncement will be made during the com- 
ing week when Shubert plans to return 
to St. Louis. 

May Build Downtown? 

It is anticipated that the Shuberts will 
build down town, although Grand boule- 
vard was given careful consideration by 
them. The lease on the Shubert-Jeffer- 
son Theatre, Twelfth and Locust boule- 
vards, expires with this season. It will 
not be renewed. The Union Electric 
Light and Power Company, owner of the 
building, plans to convert the theatre 
space into offices. 

St. Louis to Orpheum? 

An official announcement that the Or- 
pheum Circuit has closed a lease on the 
St. Louis Theatre, Grand boulevard and 
Morgan street, now under construction, 
as a home for Junior Orpheum vaude- 
ville, is expected to come out this week, 
unless there is an eleventh hour hitch in 
plans. 

It is said that virtually all of the papers 
have been signed in this deal. If it goes 
through the Rialto, Grand south of Olive 
street, will become a motion picture 
house. 



GET $83 FROM CASHIER. 

Miss Ruby Gluck, cashier of the Plaza 
Theatre, 5597 Etzel avenue, St. Louis, 
was held up by two armed bandits dur- 
ing a performance at the theatre at 9 
p. m. February 19 and robbed of $83. 
The ro'bbers worked very quickly and 
had consummated the crime before other 
attaches or spectators were aware of 
what was happening in the box office. 
The theatre is owned by the Super Thea- 
tres Corporation. 



S. R. O. Doomed? 

A bill to prohibit the sales of standing 
room in theatres is now pending before 
the Missouri legislature. Advices from 
Jefferson City are that it will be passed. 



Columbia Has a Birthday. 

Columbia Pictures Corporation cele- 
brates its first anniversary during March 
and in honor of the occasion is putting 
on a March Month Drive. The exhibitors 
have responded generously and many 
bookings for "One Glorious Night," 
"Flattery," "A Fool and His Money," 
"Who Cares?" and the other pictures 
handled by this independent exchange, 
are reported by Barney Rosenthal, Nat 
Steinberg and Bob Taylor. 



Romaine Fielding and associates have 
organized the University Motion Picture 
Studcis and taken over the plant and 
equipment of the General Film Manufac- 
turing Corporation. Egyptian Building, 
University City. 

The new company has no official con 
nection with the General Film Corpo 
lion. It will make feature and com- 
mercial pictures and will also specialize 
in family pictures. Part of the services 
of the company to clients will be the use 
of an operator and projection machine 
once a month for a year. 



Church Shows Film 

Boosting Activities 



St. John's Methodist Sunday school 
and church congregation has turned to 
the movies as a means of stimulating in- 
terest in the church and its affairs. On 
Sunday, February 8, a motion picture, 
''St. John's At Work," was shown to the 
Sunday School students. The picture 
was made to exploit the various function 
performed by the church. 

A special pre-review of "The Salvation 
Hunters," was given in St. Louis Tues- 
day, February 3rd, by Bill Barron, man- 
ager of the St. Louis United Artists of- 
fice for the benefit of a crop of sociol- 
ogists, welfare workers and newspaper 
critics. 

All who witnessed the picture were 
very generous in their praise of it. Miss 
Eleanor Speer of the St. Louis Times 
was so enthusiastic she said: "It's not 
movie stuff; it's a chunk of life itself." 

The picture will be given its St. Louis 
premier shortly. Barron has had many 
inquiries from out in the territory on the 
picture. 



The Star, Griggsville, 111., is playing 
three nights a week. It re-opened last 
week. 



The Majestic, Bowling Green, Mo., is 
open again. It is under new manage- 
ment. 



The Grand Theatre, Odin, 111., closed 
its doors on February 7th. 



H. Maxwell opened his Illinois Theatre, 
Sullivan, 111., the past week with Tom 
Mix in "The Last of the Duanes" as 
the feature. He reports excellent busi- 
ness. He closed his house in Hamilton, 
111., and moved the equipment to Sulli- 
van. 



F. B. Fissinger, veteran Fox salesman, 
has been transferred to the Denver, Colo., 
office. 



The Sanford Amusement Company, 
owners of the Union Theatre, Easton and 
Union boulevard, and promoters of the 
proposed Sanford Theatre. Union boule- 
vard at Northland avenue, have closed 
a deal for the purchase of a half intreesl 
hi the Mikado Theatre, 5951 Easton ave- 
nue, owned by Scherrer Brothers. 

The same interests have also closed a 
lease on the Hamilton Skydome, Easton 
at Hamilton avenue, and will operate it 
in conjunction with the Mikado. It will 
lie known in the future as the Mikado 
Skydome. 

The deal is most important as it is a 
further link in the exhibition chain in 
Northwest St. Louis, which Louis and 
Maurice Stahl and associates have been 
forging in recent months. 

Maurice Stahl with his father is in- 
terested in the Sanford Amusement Com- 
pany. He also is interested with George 
Skouras in the Aubert Theatre, Aubert 
and Easton avenue, and the Chippewa 
Theatre. Broadway near Chippewa street, 
in South St. Louis. 

Through a book arrangement with the 
Ashland Theatre Newstead and Lexington 
avenue, and the Newstead, Lee and 
Xewstead avenue, the Union, Aubert, 
Chippewa, Ashland and Newstead are in 
a position to deal for films on a circuit 
basis. The bringing in of the Mikado 
and Hamilton Skydome into this arrange- 
ment gives the combination a'bsolute 
domination of the situation in Northwest 
St. Louis. 

It is reported that Sanford Amuse- 
ment Company is dickering for two other 
houses and that an important announce- 
ment can be expected within the next 
few weeks. 

The air is filled with other rumors 
of consolidations. The name of William 
Goldman has been connected with some 
of these deals but no official confirma- 
tion has been obtainable. Goldman re- 
turned from New York during the week. 
He went East in connection with H i s 
theatre interests. 



BRIGHT BITS 

and 

NEWSY NOTES 



Louis Stahl of the Union Theatre, 
Union and Easton avenue, St. Louis, Mo., 
has a jubilee celebration Sunday, Feb- 
ruary 15. He had a special matinee at 
1 p. m. with the managers of the various 
St. Louis film exchanges and other 
(Continued on page 19.) 



Page Eighteen 



THE REEL JOURNAL 




F. B. O. 
Girl of the Limberlost, special cast.- 
Every small town exhibitor should get 
this one. You don't know what this pop- 
ular book story means at your box-office 
unless you have tried it.— C. E. Terry, 
Capitol, Oak Grove, Mo. 

In Fast Company, Richard Talmadge.— 
^s usual, Richard Talmadge hits another 
"home run and gives real satisfaction.— 
John Busch. Gem, Arlington, Kas. 

Galloping Gallagher, Fred Thompson.— 
Cannot say too much about Thompson 
and Silver "King. This one took fine with 
our crowd and did real business.— John 
Busch, Gem, Arlington, Kas. 

Broken Laws, Mrs. Wallace Reid.— 
Played this picture to turn away busi- 
ness first night and near capacity the 
other two. Pleased about 95%. Reason, 
a 1925 model with light comedy, jazz, 
thrills and heart throbs. The last big 
King Louis we played flopped.— M. J. 
Otey, Eureka, Kas. 

Telephone Girl Series.— This series 
very popular with our patrons. They 
look forward for the next one.— I. E. 
Runyan, Iris, Hutchinson, Kas. 

Dangerous Coward.— A red hot West- 
ern. Children and adults who like West- 
erns with real action will sure like Dang- 
erous Coward, with Fred Thomson.— C. 
C. Golden, Missouri, La Belle, Mo. 

Galloping Gallagher, Fred Thomson.— 
A god picture that pleased all. Both 
Thomson and his horse, Silver King, are 
good performers. The print was good 
but film broke several times in one reel. 
Advertise this picture, show it and make 
money.— I. O. Hanes, Gem, Merwin, Mo. 
North of Nevada, Fred Thomson.— 
The horse Silver King and Fred's stunts 
put this picture and the others of this 
ies over in fine shape. If your crowds 
like Westerns you will make no mistake 
in playing them.— E. O. Peeler, Pastime, 
Protection, Kans. 

Lights Out, all-star.— A good picture 
and should please any audience. Poor 
print. — Hy Schumacher, Alma, Alma, Mo. 
FIRST NATIONAL 
Boy of Mine, II B. Walthal.— A good 
picture and should please any small town 
audience. Print good. Business fair. — 
C. E. Terry, Capitol, Oak Grove, Mo. 

Sunshine Trail, Douglas MacLean. — A 
good picture well acted. We like to face 
the audience as they come ou1 on a pic- 
ture like this and they ask for more like 
it.— W. E. Stepp, Regent, Pleasanton, 
Kans. 

The Meanest Man In the World, Bert 
Lytell and Blanche Sweet Good picture. 
had an average crowd and all well pl< 
ed. Print and accessories good. — Bar- 
dctt. Wellington, Mo. 

When a Man's a Man, Mai unite De- 

LaMotte and I hn Bowers. — Picture well 
liked. A great outdoor picture. Enjoy- 
ed by every oni ories fine. — 
J. S. Snodgra . Strand, Atlanta, Kans. 

The Huntress, Colleen Moore. Went 
over 100%. Pleased everyone, both grown 
ups and children, Acce ories good. — 



Print fair, 
Son, Mid- 



S Snodgrass, Strand, Atlanta, Kans. 
Sunshine Trail, Douglas MacLean.— A 
very good production.— Strand, Ransom, 
Kansas. 

Sonny— Good picture, but did not end 
up right.— W. E. Stepp, Regent, Pleas- 
anton, Kas. 

Ponjola— This picture went over fine, 
although the weather was bad. Fifteen 
degrees below zero and roads bad. 
Everyone praised the picture. Too bad 
that so few people saw it. 
advertising good. — Welty & 
way, Hill City, Kas. 

FOX 
Hearts of Oak, Hobart Bosworth— A 
fine picture. Good acting and a very 
pleasing story. I find Fox's new specials 
to be very good and up to this time 
haven't had the "strong arm" tactics ap- 
plied as are used by some exchanges.— 
J. M. Bailey, Waverly, Kas. 

METRO-GOLDWYN 
In Search of a Thrill, Viola Dana- 
Light society comedy drama with some 
thrills. Too much Paris underworld and 
Apaches. Did not draw for me.— T. H. 
Lauck, Opera House, Mound City, Kas. 
PARAMOUNT 
Wanderer of the Wasteland, Jack Holt. 
—An excellent picture that drew good 
business in spite of competition. — J. G. 
McKee .Electric, Bolivar, Mo. 

To the Last Man, special cast. — Seemed 
to please as Zane Gray's usually do, but 
too much killing. A new copy of print. 
Good business.— J. G. McKee, Electric, 
Bolivar, Mo. 

Bluebeard's 8th Wife, Gloria Swanson. 
— Everyone praised this picture who saw 
it. A fair business.— J. G. McKee, Elec- 
tric, Bolivar, Mo. 

Breaking Point.— A dandy picture. 
Pleased 100%. Advertising doesn't do the 
picture justice. Good print. — C. E. Terry, 
Capitol, Oak Grove, Mo. 

Confidence Man, Tom Meighan. — Not 
quite up to the Meighan standard, al- 
though it is a good picture and will please 
the majority. Print good. — C. E. Terry, 
Capitol, Oak Grove, Mo. 

Singed Wings, Bebe Daniels.— A much 
better picture than the title would sug- 
gest. Advertising lacks action which is 
a business getter for the small town. 
Print good.— C. E. Terry, Capitol. Oak 
Grove, Mo. 

PATHE 
Racing Luck, Monty Banks. — A real 
picture and pleased well, ('.nod prints. — 
lli Schumacher, Alma, Alma, Mo. 

Safety Last, Harold Lloyd. — Pleased ray 
patrons very well. However, can't itn- 
: > i land the company's idea of a per 
cent agreement with small exhibitors. — 
R. M. Burchett, Electric. Greencastle, 
Mo. 

UNITED ARTISTS 
Birth of a Nation.— Rather bad weather 
but this drew a fair business anyway. 
I. G. McKee, Electric. Bolivar. Mo, 
UNIVERSAL 
40 Horse Hawkins, Hoot Gibson. 
Hoot Gibson usually pleases my patrons. 



March 7, 1925 



This just an average picture however.— 
J. G. McKee, Electric, Bolivar, Mo. 

Sporting Youth, Reginald Denny.— Will 
certainly get business, 100 per cent.— H. 
K. Wareham, Strand, Independence, Kas. 
Gump Comedies.— Are giving good sat- 
isfaction to young and old. — E. E. Frazier, 
New Grand, Pittsburg, Kans. 

The Ridin' Kid From Powder River, 
Hoot Gibson.— Another good one that 
pleased those who saw it. Run in zero 
weather with under average attendance. 
Pleased all who saw it. Print fine. Paper 
good. Six reels.— C. H. Bills, Opera 
House, Lenora, Kansas. — Small town pat- 
ronage. 

The Western Wallop, Jack Hoxie.— A 
good western type of picture with plenty 
of action. Not the best Hoxie, however, 
but will please the Western fans. Print 
excellent. Paper good. Five reels.— C. 
H. Bills, Opera House, Lenora. Kans.— 
Small "town patronage. 

VITAGRAPH 
The Beloved Brute, Will. Russell.— En- 
tirely too rough. Not good entertainment 
for the best thinking people. Whiskered 
men and dance halls most prominent fea- 
tures. Unusual for Vitagraph — J. M. 
Bailey, Waverly, Kas. 

Divorce Coupons, Corinne Griffith. — A 
good picture that pleased 90%. Print 
good.— R. M. Burchett, Electric, Green- 
castle, Mo. 

The Beloved Brute, Wm. Russell— A 
good picture which was well liked by my 
crowd. Had a good attendance both 
nights.— W. J. Muff, Elite, Queen City. 
Mo. 

Borrowed Husbands, Florence Vidor — 
Another very good picture. Everybody 
went out talking about it after the show 
and told me to stay with Vitagraph.— 
Ed Rogers, Township Hall, Palco, Kas. 

From the Manger to the Cross — Pic- 
ture is true to history and consider it in- 
teresting. However, it seems the church 
people give you the gate by their failure 
to come. Not enough to pay for the pic- 
ture. We paid $22.50 for it, and took in 
$8.60 at Hardin and $8.50 at Norborne; 
loss!, $5.40, not counting the. cost of 
screening, which was easily $15. So you 
can't count on us for the booking of any 
more Bible pictures. — Hardin Enterprise. 
Odeon, Hardin, Mo., and Royal, Nor- 
borne, Mo. 

On the Banks of the Wabash, all-star— 

This is truly a wonderful picture. Pleased 

100%. Drew a large crowd. Condition 

of film good.— C. R. Tapp, Clayton, Kas. 

WARNER BROS. 

Conductor 1492, Johnny Hones.— What 

i knockout comedy with Johnny Hines. 

Pictures more pleasing than this are hard 

tn find. — Capitol Theatre, Oak Grove, Mo. 

Broadway After Dark.— This picture 

pleased, but only drew fair business. — 

I. G. McKee. Electric, Bolivar, Mo. 

Country Kid, Wesley Barry.— A fine 

comedy drama that seemed to please old 

and young. The little boy did great 

work. Weather conditions much better 

and did good business two days. Con- 

dition of film good. 6 reels. — T. H. Lauch, 

Opera House. Mound City, Kans. 

STATE RIGHTS 

Fast and Fearless, Buffalo Bill.— Tins 

one is a dandy. Give us more Buffalo 

Bills.— Mr: Shaver. Glove, Savannah, Mo. 

Branded a Bandit, Yakima Canutt.— 

This one has plenty of action and Canutt 

is a real cowfooy.— N. Flynn, Wonderland. 

Kansas City, Mo. 



ST. LOUIS NEWS, CONTINUED. 

prominents as his guests. Movies were 
taken and everything. Stahl has put 
the Union across big during the few 
months he has had it in charge. 



Charles Werner, Metro-Goldwyn boss, 
is back on the job. He has not quite 
recovered his strength, but is on the high 
road to permanent recovery. 



J. A. Wade, Griggsville, Illinois, has 
purchased the Orpheum Theatre, Vanda- 
lia, Missouri. 



Floyd Lewis, special representative for 
Associated Exhibitors, and Sidney Meyer, 
general sales manager for Fox Films, 
were among the notable visitors of the 
week. E. O. Brooks, serial sales man- 
ager for Pathe, was another caller. 
Meyer conferred with the Fox organiza- 
tion Sunday, February IS, while Brooks 
spoke to the Pathe forces on Monday, 
February 16. 



On Sunday, February IS, the aged 
mother of Green Luttrell, owner of the 
Majestic Theatre, Jacksonville, 111., was 
laid to rest in Jacksonville. Mrs. Lutt- 
rell was 92 years old. The infirmities of 
old age caused her death. 



The Princess Theatre, Percy, Illinois, 
is being closed. 



O. W. McCutchen, owner of the thea- 
tres in Sikeston and Charleston, Missouri, 
has bought the theatre in Illmo, Mis- 
souri. 



George Pankcy has 'purchased the 
Grand Theatre, Shawneetown, Illinois, 
from J. W. May, taking same over on 
February 23. 

Messrs. Worack and Winters have dis- 
posed of the Bridge Theatre, 4869 Natural 
Bridge avenue. A Mr. J. Werner is the 
new owner. He has been in the postal 
service. 



Twe cents per 
s word payable In 
^ advance. No lids 
m accepted for less 
= than 50c. 



THE CLEARING HOUSE 

QPI f Q Second Hand Equipment, Seats, Projectors, r» I IVfi 

JL-LiLJ Screens, Pianos, Organs. Theatres and Mis- Kl I Y S 

rcll.-ineous Articles. *-* *>» * kJ 



Rates for other |g 
spaces furnished g§ 
on request. s 



For Sale — Two Simplex machines with 
motors, screen, compensarc galvanized 
booth, 40 chairs, 2,000 carbons, piano 
lamp, matting, and frames. Address E. 

.uiuitz, 170.*! Central, I Jul ic, Iowa. 

P 3t-3-22 

At Liberty — High class organist; can 
piny any make of organ — cue pictures and 
improvise; can be featured in any thea- 
tre. Address Amy M. Simpson, No. 11, 
Hogan Flats, Fargo, N. D. P-3t-3-7 



""■iiiiiiiiuiiiiiiuiiiilliiiin^^^ 



At Liberty — A-l Concert Organist; will 
locate on one week's notice with re- 
sponsible party; vast experience; large 
library; can handle any organ, including 
••Itobert Morton" and Hope-Jones." Ad- 
dress GKS 6th Avenue, s. E., Minneapolis, 



Minn. 



P lt-3-7 



MOTION PICTURES made to order. 
Commercial, Home or Industrial. We 
have excellent facilities, and the best 
cameramen. Our price 20c per foot. Rubv 
Film Company, 727 Seventh Avenue. New 
York. P-3t-3-7 

THEATRE FOR SALE 
Well equipped Thentre. County sent 
town of 700 in good farming section, big 
stage, powers C-B outfit, cheap rent; a 
money maker, real opportunity for live 
wire; reason for selling other business. — 
C2f — 2-21 — T. H. L., care Reel Journal. 

WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines, 
Iowa. P3f 2-28 



For Sale — Holenberg generator, 5 H. P. 
Amperage 30-70. First class condition, 
$'.'50. Wurlltzer piano, in good playing 
condition $150. New Grand Theatre, 
Pittsburg, Kansas. C 2t-3-7 



WANTED, TO llll, 300 opera chairs In 
iirst class condition.. Suitable for non- 
raised floor. state condition and price. 

D. C. Kennedy, Electric Theatre, 
C4t-3-7 Glasgow, Mo. 



WANTED TO BUY THEATRE 
in town over 2,500 population, must be 
good proposition. State full particu- 
lars in first letter. Address Box R. 
I E. C, Reel Journal, Mainstreet Thea- 
tre Bldg.. Kansas City, Mo. 



At Liberty — Operator; non-union; four 
years experience on Powers equipment . 
Address E. S. Culver, Jr., 710 Third Ave- 
nue, Eau Claire, Wis. 



PACK lOIR THEATRE. 
Good Music as cssenlial us Good Pic- 
lures. Get our prices on used theater in- 
struments — Wurlitzers, Seeburgs. Foto 
Players and others. 

.1. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderlul Keproduco 
Portable 1'ipe Organ — the Musical Won- 
der of the age. Write lor catalog tf. 



Pieture Theatre — Kansas town 5.000 
population; assured $250,110 net weekly 
profits, $12 0110.00 cash; no competition 

■•mil no chance of any F. S. Eby. 716 Lee 

Bldg., Kansas City Mo. C.'St — 3-7 . 



isas. _ 

Engraving & 

Color plate Co 

8'^wkI Walnut ■ Kansas City 

Main 4707 

Halftones Color Plates 

Zinc Etchings 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kimai City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calii. 



VAUDEVILLE — MUSICAL TABLOIDS 

GIRL REVUES — BANDS — 

ORCHESTRAS 

furnished for 

Thentres — Pieture Palaces — Clubs 

Societies — Shrines — Fetes 

Colleges — Etc. — Etc. 

by the 

WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Kansas City Office 

201 Mnlnstreet Theatre Bldg. 

Jolly Jones, Jr., Manager 



MOVING PICTURE STAGE SETTINGS 

In draperies or painted designs, moving picture screen on curtains that 
roll up, stage scenery of all descriptions. 

SCHELL SCENIC STUDIO, COLUMBUS, OHIO. 



EVERYTHING FOR THE THEATRE BUT THE FILM 



Carbons 

Minusa Screens 
Compensators 



Rheostats 

Opera Chairs 

Mazda Lamp Equipment 



M OTIOGRAP H 

Projectors 



Chas. M. Stebbins ItiAVd 



1822 Wyandotte 
Kansas City, Mo. 





ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



"We always get big crowds when we advertise 

Warner Bros. Pictures." 



■Says J. P. PHILLIPS, of Colby. Kans. 





Lyric Theatre 

J. P. PHILLIPS, Manager 

COLBY, KANSAS 

February 17, 1925. 

Film Classics, Inc., 
Kansas City, Mo. 

Dear Sirs: 

To date we have used over half of the 
pictures on our present contract with Film 
Classics and have as yet to find one poor 
picture. We always get big crowds when 
we advertise Warner Bros, pictures. They 
are rightly named FILM CLASSICS. 

The Kansas City Exchange has always 
given us first class service, in fact, going 
out of their way a number of times to ac- 
commodate us. Give us more pictures like 
the Film Classics. 

Sincerely, 

J. P. PHILLIPS, 
Mgr. Lyric Theatre. 







OF KANSAS CITY Inc 



Al Kahn, General Manager 

M A. Kahn, Manager 
Earl Bell, Sales Manager 

115 West 17th Street 



Kansas City, Mo. 




VOL. IX, No. 13 



MARCH 14, 1925 



PRICE TEN CENTS 

Over 

2,400 

Copies each 
Issue 





I 

| 



1 



1 

1 



"PERCY" 



.^ 



v 



With this Great Comedy Team — 

CHARLES RAY 
CHARLIE MURRAY 

Charlie Murray as "The Desert Fiddler" is funny 

enough to make a lame man throw away his 

crutches. 

READ THIS 

REVIEW— in Motion Picture News 



DRAWING POWER. Audiences everywhere should 
find entertainment in this one and any house should do 
business with it, if properly exploited. 

SUMMARY. Here is a feature out of the rut of 
screen production, a plot and story that's different and 
some characterizations that are a delight. Everyone is 
going to talk as much about Charlie Murray as they are 
the star. There are a bunch of good fights and a whirl- 
wind climax. 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 



i 



I 

! 






i 



§ 






l 



1 




PUBLISHED EVERY SATURDAY. MAINSTREET THEATRE BLDC, KANSAS CITY, MO 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PAPER WEST OF THE MISSISSIPPI 




IN THOUSANDS 
OF THEATRES 



— and Staple as 
granulated sugar 
for every exhibitor 



E D&" 



STANDARD CINEMA PRODUCTIONS 



Have You Seen Stan Laurel in "MONSIEUR DON'T CARE"? 
Have You Seen Stan Laurel in "WEST OF HOT DOG"? 
Have You Seen Stan Laurel in "SOMEWHERE IN WRONG"? 
Have You Seen Stan Laurel in "TWINS"? 
Well Then, Go See His Latest Laffmgale— "PIE-EYED" 

Produced by J( )E R( >CK 
Play these STAN LAUREL'S for Regular Capacity— Distributed by 



FILM BOOKING OFFICES 



OF AMERICA 
INC. 



Snower 
3312 Oliv 



Bid?, Kansas City, Mo. 
e Street, St. Louis, Mo 



127 S. Hudson, Oklahoma City, Okla 
106 S. Cross Street, Little Rock, Ark. 



HE BATTLES WITH A SHARK-SHE 
DANCES ON OCEAN'S BED-THEY 

ELOPE IN AIRPLANE 

A GEORGE FITZMAURICE Production 



ritt 




'Claude Gillingwater, 

, Alec Frances and a 

beauty chorus help 

help make it great. 



Love and 
Mystery 'gainst 
Fashion's Beauty 

A thousand wonders in one speed- 
ing hour. A thousand creations to 
delight the eye. Just the picture 
for Fitzmaurice to make — just the 
kind your patrons have been look- 
ing for. 



DORIS KENYON 
RONALD COLM AN 
AILEEN PRINGLE 



First National Pictures, Inc. 

Kansas City, 1712 Wyandotte St. 



3319 Locust St., St. Louis 



HERE'S BOX-OFFICE TONIC FOR? 
EVERY THEATRE IN THE LAND* 

And That's No Quack-These Two Big Laugh Specials 



coining^, 



The funniest farce in 40 years 



i 



m 1 L 



mm 



with 



Svd Chaplin 



i-i 



PRODUCED BY 



CHRISTIE FILM COMPANY, INC. 

IDEAL FILMS LDT. DISTRIBTORS FOR UNITED KINGDOM 

j*-^ ^^^ RELEASED BY 

producers Distributing Corporation 



comity 




/Millions who have read 
the series of Weber &-' 
Fields articles in the 
Poit are eagerly wait- 
ing to see them in thi5 
great production 



„f a m igW wave of P«Wicit y 

«•£<£ *^* A.H. SEBASTIAN presents 

"FRIENDLY. 
ENEMIES 

Weber <m* Fields 

yrom.thpla.ybij Samuel Shipman and Jaron Hoffman 

Produc ers Distri butin g 

u ■■■ ;g?rnppnRATifiN r~ - -= ^ 






a -i) ^YCEORCE 
', ! ). MELFORD 



1.CORPOR ATION.F 



WIRE FOR YOUR DATES NOW! 

PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— HI We.t 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 





,.^di the sirens? 

*S3 off ** *™**fc>/ 

r kUD, glorious, galaxy 
S CJBMK star comedians are 





chapter of fun 
and rrolic 




— who wrote the original "FIGHTING BLOO D" stories that packed thousands of Exhib- 
itors theatres— who also wrote the TELEPHONE GIRL stories and whose last series — 
"THE GO GETTERS" are still cleaning up for more than 4200 theatres. And now conies 
the series that he himself savs are by miles the snappiest, fastest, cleanest, most hum- 
orous 2 reelers'he ever 'wrote in his life. SEE THIS NEW SERIES. Ab- 
solute gems of filmdom. When your feature flops you can bank on "THE 
PACE MAKERS" to save your show. Better than money in the hank is 
this brand new series. 12 of 'em 12. 

NOTHING LIKE THEM ON THE MARKET 



flCoofc 



and you can get them only through 

Film Booking Offices 



Snower Bide., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Okla. 
106 S. Cross St., Little Rock, Ark. 



Page Six 



THE REEL JOURNAL 



March 14, 1925 




ulilislier mid Editor 
C. C. Tucker. Aav. Msr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
R B B I- JOURNAL 

PUBLISHING CO. 

Matnstreet Theatre HldK. 

Kansas City, Mo. 



News 
Highlights | 



Instructive and Constructive 

The advertising campaign started last week by 
the Yale Theatre Supply Co. is a noteworthy effort 
for its constructive value. Not only will this series 
of advertisements purport to the merits of the par- 
ticular projection machine distributed by this com- 
pany, but it will also endeavor to "educate" the ex- 
hibitor to fully understand the value of perfect pro- 
jection. 

And this is something highly important. 
Too few realize that projection is part of the 
picture and that a poorly projected picture does as 
much harm to the box-office as would a disease epi- 
demic. The exhibitor should seek to always keep 
his projection equipment in perfect condition, to re- 
place worn parts and mechanisms, to keep the ma- 
chinery at all times properly oiled. And, if neces- 
sary, to replace old equipment with new, just as one, 
when his motor car gets to the point of needing first 
this repair job and then that repair job, trade it in 
for a newer and more improved model. 

It is surprising how patrons note the clearer, 
brighter projected picture and how much of a "draw- 
ing card" good projection will prove. And another 
thing — good and well-kept projection machinery will 
reduce to a minimum the complaints of "bad prints." 
For there is only one thing that makes bad prints 
and that is poor equipment. 




The M. P. T. O. Convention 

The National Convention of the Motion Picture 
Theatre Owners of America at Milwaukee, Wis., 
May 12, 13, 14, comes at a time when the industry 
is confronted with many questions which can only 
li r solved by carefully planned and concerted action 
c in the part of organized exhibitors. 

Independent Producers and Distributors are pay- 
ing much attention to this Milwaukee meeting and 
theatre owners, who have in the past held aloof from 
most organizations, arc manifesting an interest in 
the event, which means a record attendance. Ex- 
hibitors from this trade territory should make it a 
point to be among those present. 



P iL X J l Jl - It JC= 

"The Best in the West" 



First National is conduct- 
ing an interesting experiment 
through its Chicago office — 
selling by mail to small towns. 
If successful, it is claimed the 
new selling plan would lower 
prices and standardize prod- 
uct for the smaller theatres. 
It would greatly cut the cost 
of selling. 

* * * 

Negotiations with C. C. 
Burr, producer for Johnny 
Hines, are said to be sched- 
uled for consideration at the 
annual meeting of First Na- 
tional executives in April. 
Talk of Hines going to First 
National has been in circula- 
tion many times the last few 
years. His product is now 
handled by states righters. 

* * * 

Joseph M. Schenck an- 
nounced in Los Angeles this 
week that he and Sid Grau- 
man, West Coast exhibitor 
king, will build a chain of 
from ten to fifteen first run 
houses throughout the coun- 
try. Work on the first three 
is to start shortly. The first 
house is to be in New York. 

* * * 
Metro-Goldwyn has declar- 
ed a quarterly dividend of 
one and three-quarters per 
cent on the preferred stock 
of the company, payable 
March 14. 

* * * 

First National's gross busi- 
ness last year was $23,500,000, 
according to figures repre- 
sented in the prospectus re- 
cently issued in connection 
with the flotation of a $2,500,- 
000 stock issue of 8 per cent 
participating first preferred. 
Net profits were represented 
to be $1,868,457. 

* * * 

William S. Hart has signed 
an agreement with United Ar- 
tists to release his pictures 
through that company. This 
was confirmed by Joseph M. 
Schenck, general manager, 
this week. Schenck is to O. 
K. ill story material and Hart 
is to maintain his own pro- 
duction organization. 

* * * 

Gloria Swanson has signed 
a new contract with Famous, 
calling for a salary of $17,500 
a week, according to a Los 
Angeles dispatch to Universal 
Service. Famous officials de- 
ny knowledge of the report. 
Miss Swanson's present sal- 
ary is reported to be $7,500 a 
week. She is recuperating 
from a recent illness in Paris. 



FIRST 

in all the West 



IN PRESENTATION 
OE NEWS 



IN VOLUME OF 
ADVERTISING 
TNEAGE CARRIED 



IN NUMBER OF 
BOX-OFFICE RE- 
PORTS PUBLISHED 



IN CIRCULATION 



IN HONESTLY 
STRIVING TO BE OF 
GREATER SERVICE 
TO THIS INDUSTRY 



SS 

THE REEL 
JOURNAL 

The Film Trade Paper of 
the Southwest. 



March 14, 1925 



THE REEL JOURNAL 



Page Seven 



This Big $2 Show Comes to You as a 
Regular FAMOUS FORTY Release 



AS USUAL 



Paramount Pictures 



ARE 



BLAZING THE TRAIL 



t 



dn 1RVIN 

W1LLAT 

PRODUCTION 



PRESENTED BY 
ADOIPH ZUKOR 
JESSE L. IASKY 





JACK HOLT 

ERNEST TORRENCE 

LOIS WILSON 

NOAH BEERY 




•Next of Kin* to 
•The Covered Wagon" 



T, 



HIS spectacular picture 
of the mighty herds that 
BLAZED THE TRAIL 
from the cattle country to 
Abilene, Kas., in an earlier 
day, will just as surely 
BLAZE THE TRAIL to the 
doors of your theatre — fill- 
ing seats that have been 
empty for many moons. 



THOUSANDS OF MADDENED LONG- 
HORNS ON YOUR SCREEN! 



HUNDREDS OF CLAMORING FANS AT 
YOUR BOX-OFFICE! 



§# 



KANSAS CITY, 110 West 18th St. 



FAMOUS PLAYERS-LASKV CORP. 



3721 Washington, ST. LOUIS 



II 



I 



If It's A PARAMOUNT PICTURE, It's the Best Show in Town! 



Page Eight 



THE REEL JOURNAL 



March 14, 1925 



Women's City Club 

Opposes Censorship 



VENTILATION BILL DIES 



Kansas Measure Proposed Heavy Free 
Air Standards. 



M. P. T. O. Active in Fight On Reforr 
Bills. 



The Women's City Club of Kansas City 
— one of the largest women's organiza- 
tions in Missouri — through its motion pic- 
ture committee, took a dig Monday at 
reformers who are sponsoring the cen- 
sorship bill, now in the hands of a com- 
mittee. At a special meeting the follow- 
ing resolution was adopted: 

"Be it resolved that the motion picture 
committee of the Women's City Club of 
Kansas City go on record as being op- 
posed to political censorship in the state 
of Missouri." 

Mrs. Eleanor Walton is chairman of 
the committee. 

Through some move, political or other- 
wise, Senator A. O. Pickett of Trenton, 
Mo., who introduced the bill, succeeded 
in having it referred to a committee, of 
which he is a member — the committee on 
criminal jurisprudence. The bill has been 
in committee more than two weeks now 
and exhibitors are beginning to display 
some anxiety as to the forthcoming ac- 
tion on it. Through President R. R. 
Biechele of the M. P. T. O. Kansas and 
Missouri, exhibitors of Missouri have 
been urged to write their respective sen- 
ators and representatives in the legisla- 
ture concerning the measure which is 
Senate Bill No. 341. 

A similar urgent appeal is being sent 
out by President Biechele in conjunction 
with the standing room bill, No. 50 House 
Bill, and its sister bill, Senate Bill No. 
342. As Governor Sam Baker openly 
has expressed his support of a boxing 
hill and other liberal legislation, it is not 
believed, should the censor bill pass both 
houses, that it would receive his signa- 
ture, but exhibitors are not willing to 
allow the matter to go that far if a pre- 
ventive barrier can be obtained. 




Reed Howes, the rising young stunt 
star, whom critics are likening to the late 
Wally Reid. Howes appears in a group 
of pictures offered in this territory by 
Midwest Film Distributors. 



At the Kansas Capitol last week exhib- 
itors won their second victory of the 
present session of the legislature when a 
sister bill to the measure on theatre venti- 
lation was killed by a committee in the 
senate, the house bill having been killed 
the week before. The bills would have 
required all theatres to be equipped to 
supply 30 cubic feet of air per person per 
minute. 



'Fables In Color" An 
Educational Novelty 



Educational Film Exchanges, Inc., an- 
nounce the release of a new series of 
novelty subjects which will be known as 
"Fables in Color." The first release will 
make its appearance on the program dur- 
ing the week starting March 15th, ac- 
cording to C. F. Senning, local manager. 

The first release will be 'The Voice of 
the Nightingale," a semi-dramatic subject 
in color. The process used is a decided 
improvement over previous processes seen 
on the screen and is the latest develop- 
ment of the Pathe Consortium Cinema, of 
France. The treatment of the story, 
which is a romantic dream conception, is 
unique and beautiful and should find 
high favor with motion picture audiences 
everywhere, Senning said. 

The two other subjects of the series 
will be "Only a Country Lass" and "In 
the Spider's Web," both" novelty subjects 
in color and clever animation of minia- 
ture subjects. 

A feature of the last two subjects will 
be subtitles in rhyme from the pen of 
the well known publicist, Morrie Rys- 
kind. 



A PARCEL POST HIKE? 



Bill Would Increase Rate 25%; 
New Danger? 

Washington.— The postal pay raise bill 
now awaiting President Coolidge's signa- 
ture to become a law, taxes every exhib- 
itor who uses parcel post or C. O. D. or 
money orders. 

Joint hearings were held by House and 
Senate on tins bill recently, but the voice 
ot the motion picture theatre owners who 
pay the transportation was not heard 
either for or against. 

A .'5 per cent raise would be a fair 
figure on the graduated tables of increase 
it is estimated. 

The Interstate Commerce Commission 
adv.ses that Express Companies have 
been refused an increase in rates twice 
during the past 2 years, but it is pointed 
out hat when the Government's own 
parcel post increases its rates, the Inter- 
state Commerce Commission will have a 
difficult time to prohibit the Express 

aTT' S , . maintain "ng an equal rate. 

All of this coming at a time when the 
president and the treasurer of the Amer- 
ican Railways Express Company are ac- 
tively pushing a fi | m exchange scheme, 
which would ordinarily take much of the 
business in films away from the Parcel 
fost, is a matter of grave concern to 
' • ■ i v exhibitor in the country. 



Vitagraph Issues Tax 

Free Music Cue 



Service To Be Provided Extra With 
Usual Sheet. 



Vitagraph, in a statement issued this 
week by John B. Rock, announces the 
perfection of plans for a tax free music 
cue service to theatres. The first pro- 
duction with which these facilities will 
be extended to exhibitors desiring it is 
"School for Wives," whose official re- 
lease is set for March 9th. 

Vitagraph decided upon this radical in- 
novation after receiving requests from 
many exhibitors in all parts of the coun- 
try, who were anxious to be relieved of 
the burden imposed upon them by the 
Authors and Composers Association, ac- 
cording to C. A. Schultz, local manager. 
Members of this organization own copy- 
rights on much standard music, which, in 
consequence, carries a fixed charge for 
use in cue sheets. Even though a thea- 
tre uses only one sheet of copyrighted 
music in the course of a year, it is re- 
quired to pay a yearly fee of ten cents 
for each of its seats. 

As a step in a campaign for the lifting 
of the objectionable charge, many ex- 
hibitors joined last September in or- 
ganizing the Tax Free Music Bureau As- 
sociation, with Harry Sigmond, of New 
York, as general manager. 



Billy Mueller Buys 

Liberty At Sedalia 



William H. Mueller of Jefferson City, 
Mo., has purchased the Liberty Theatre, 
Sedalia, Mo., which w-as recently com- 
pleted at a cost of $165,000. Thomas H. 
Johnson formerly owned the building 
while Jack Truitt operated the theatre 
under a lease. Mueller will run the 
house. 



''Commandments" 

Ends 82-Week Run 



A Record Engagement For Motion Pic- 
ture History. 



The Broadway engagement of "The 
Ten Commandments," which comes to an 
end on the date of this issue, deserves 
the attention of every showman because 
its 82 capacity weeks breaks all records 
since motion pictures were invented, ac- 
cording to Ben Blotcky, Kansas City 
Paramount manager. 

At the end of its 855th showing at the 
Criterion Theatre on Saturday night this 
extraordinary Paramount picture dwarfs 
all other long runs. "The Covered Wag- 
on" played at this same theatre for 59 
weeks, which was a previous long run 
for a motion picture. "The Birth of a 
Nation" played on Broadway for 44 weeks, 
which was the long run record previous 
to "The Covered Wagon." "Way Down 
East" held up for 40 wreaks. 



NEW FAMOUS EXPLOITEER. 

Earl Cunningham, a former newspaper- 
man, and of late on the advertising staff 
of a Camden, N. J„ Daily Courier, has 
been assigned to the Kansas City terri- 
tory as publicity man for the Paramount 
organization. 




PERFECTION MEANS 

ROCK-STEADY PROJECTION 

and YOUR PROTECTION! 

YOU are interested in good projection, because you 've learned that it's the "back-bone" of your business. 
You .vant it ! How much you want it. or how b adly you need it is checked directly up to YOU. Pro- 
jection — the process of putting- your picture on the s creen — the actual visible result ; is good, bad or medi- 
ocre by comparison. Your present projection may be satisfactory TO YOU; but, how about your patron — 
is he satisfied too? The SIMPLEX PROJECTOR, for over fifteen years has been setting the standard by 
which good projection is gauged. In choosing the Simplex, you select the finest in the field of standard 
projectors. Correct in principle; precise in workmanship; highest grade materials and rigid inspection: are 
all for YOUR PROTECTION. 

The Simplex 
Mechanism _ 

With Double 
Bearing Movement 



No Eccentric Bushings 

Positive support to both ends of star 
wheel shaft without eccentric bush- 
ings. Perfect alignment; practical ad- 
justments. 

End Play Adjustment 

Unnecessary to dismantle oil casing to 
take up end play in fly wheel shaft. 
A screw driver turned to right or left 
increases or decreases end play with 
ease. 

Larger Shafts 

Star wheel shaft is now 14" in diam- 
eter, or 1/32" larger than formerly; 
adding strength and greater lubricat- 
ing surface. 

Longer Bearings 

Star wheel bearing 3 7/32" long; fly 
wheel bearing increased 5/32"; cam 
bearing increased 3/16": fly wheel 
shaft bearing increased 19/32". Means 
longer shaft and bearing life; rigidity 
and steadiness. 

Replaceable Bushings 

Bronze bushings provide 
for longer wear and are 
non-binding on high speed. 
Kasily and quickly replac- 
ed in event of wear. 

Double Bearing Arm 

Substantial support on either end of 
sprocket shaft means a steadier pic- 
ture. Larger bearing surface obviates 
danger of springing sprocket shaft. 

intermittent Sprocket 

Lighter weight, resulting in quieter 
running movement "I"-Beam construc- 
tion affords greater strength, with 
long bearing surface; increased stead- 
iness and durability. 

Cam Adjusting Collar 

End play in cam easily and quickly 
taken up with a screw driver. Once 
adjusted and locked it will never 
loosen. 

Outside Fly-Wheel Knob 

Permits pulling down a single frame 
after threading without opening 
mechanism door. Key-way nut locks 
fly-wheel positively without throwing 
out of alignment. 

Hardened Gears 

Cam shaft and fly wheel shaft gears 
both located on inside of casing are 
hardened, resulting in longer wear and 
elimination of noise inside of oil box. 

Lubrication 

A single accessibly placed oiling cen- 
ter is provided. Oil is fed into oil box 
at this one point, and when movement 
is set in motion, oil is distributed to 
all working parts of the movement, 
and returned back to the oil box 
where the process is repeated. Con- 
stant. JOrce-feed circulation prevents 
binding, over-heating and induces 
smooth running while reducing noise 
and wear. 




Investigate! Compare the Simplex 

Go to the exhibitor who is using Simplex Projectors in his theatre. Get 
his opinion, first hand. Make any comparison you like; the Simplex machine 
never suffers by comparison — in fact, comparison is the very thing that has 
put Simplex in 85% of the larger theatres throughout the country. 

When you have satisfied yourself, by thorough investigation and compar- 
ison, get in touch with us. We're ready to make you a most attractive prop- 
osition. 

Yale Theatre Supply Company 



Kansas City, Mo. 



SIMPLEX DISTRIBUTORS 

Oklahoma City, Okla. 



One 
oftheTictures on 
Cjhe? 






Jwas/iedall records^ cthe jq 

^OejlSatlCli/Alldir*"^ thai made la! 



wild over it/// 



Qolumbtiflkeatre 

Seattle, Wash. 



GHARRY LEI 

ff\ Jttso published in THE Sj\ 

I™ 5 * A HARRY POl 



fltf 



UNIVERSAL JEWEL present 




2nd on 

The White List! 



*J1«W as any 

^cfc Ure I have 

see ".fn'2years/ 




fAS 

tit t/t Trio. 



ECINALD 



fti it 



iOOIC 
{famous 

rtLSON 

VNINGPOST 

UCTI ON 

LAEMMLE 



SPECIAL BULLETIN //// 

" nRecomntended without 
qualification, * 

*" y*Un-Hiyuf OrcqoxiaH. PortlAHd.Ore. 

Dchhv a marvelous substitute 
for the Stuff a* taper quart ' 

Telegram, Tori-land , Ore. 

Uynusina and thrilling fVetitu/ 
a handsome dare-devil ' OtzJoutHol 



Y" 



y# 



m 



trJ 



>W' 



1M 



Page Twelve 



THE REEL JOURNAL 



March 14, 1925 



P. D. C. Names Strong 

Schedule For March 



Weber and Fields Debut, a First 
Run Feature. 



For the current month of March, 
Producers Distributing Corporation is 
featuring the debut of the famous stage 
stars, Weber and Fields. Priscilla Dean 
in her first 1925 rapid-fire melodrama, 
Harry Carey in the first of his new series 
of westerns, the first 1925 Frank Woods 
production with an all star cast, and an 
aggregation of the foremost farceurs in 
the newest Al. Christie feature "Stop 
Flirting," are other productions to the 
fore, according to Chas. Knickerbocker, 
local manager. 

Harry Carey in ''Beyond the Border," 
a Hunt Stronrberg production, directed 
by Scott Dunlap with Mildred Harris op- 
posite the star, was released on March 
2nd. 

The second subject on the March sched- 
ule is another Hunt Stromberg produc- 
tion, "The Crimson Runner," starring 
Priscilla Dean. 

"Beauty and the Bad Man," adapted 
from one of Peter B, Kyne's stories, with 
an all-star cast, is the third March re- 
lease. This is a Frank Woods produc- 
tion. 

'Friendly Enemies," the George Mel- 
ford production starring Weber and 
Fields, with Stuart Holmes, Virginia 
Brown Faire, lack Mulhall and Lucille 
Loe Stewart in the supporting cast, is 
listed in the March releases for first 
runs. 

Al. Christie's all-star feature, "Stop 
Flirting" with John T. Murray, Wanda 
tfawley, Vera Steadman. Ethel Shannon, 
Ink Duffy and Hallam Cooley in the 
ca t, is also set for first run booking on 
March 30th. 



METRO BUYS PLAY. 

The second purchase within two weeks 
by Metro-Goldwyn-Mayer of a Broadway 
dramatic success was announced this 
week, according to C. E. Gregory, local 
manager. Laurence Eyre's comedy hit 
of the early season, "Merry Wives of 
Gotham," is the play bought by the com- 
pany. Lynn Starling's comedy, "In His 
." was bought by Metro-Goldwyn- 
Mayer last week. 



HEADQUARTERS 

For Exhibitors and Film Men 

«##/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





An informal luncheon was given Bry- 
ant Washburn movie star and first hon- 
orary member of DeMolay, by the Kan- 
sas City DeMolays at the Hotel Muehle- 
bach, Kansas City, last Friday. Mr. Wash- 
burn marched in the annual boys' parade 
in Kansas City four years ago and was 
made an honorary memiber of DeMolay. 
He was in Kansas City with eleven other 
actors and actresses who are touring the 
country under the supervision of Cosmic 
Productions of Hollywood. 

* * * 

Among the out-of-town visitors the past 
week were : 

Mr. and Mrs. Christian, Byers Theatre, 
Excelsior Springs; C. Wilson, Liberty 
Theatre, Liberty, Mo.; M. G. Weary, 
Farris, Richmond. Mo.; Lawrence Bren- 
ninger Orpheum, Topeka ; W. C. Bearce, 
Peoples Theatre. Blue Mound, Kas.. and 
Charles Sears of the Sears Missouri cir- 
cuit. 

* * * 

C. E. Maberry, district manager for P. 
D. C, appeared satisfied of the income 
at tlie Kansas City exchange while on a 
visit here last week. 

* * * 

Charles Knickerbocker, P. D. C. branch 
manager, was back in Oklahoma this 
week. 

* * * 

"Charley's Aunt," P. D. C.'s big special 
featuring Syd Chaplin, which is now in 
its premiere runs in Los Angeles, New 
York and Chicago, is to open its Kansas 
City premiere at the Royal Theatre in 
April, it was announced this week by 
Charles Knickerbocker, branch manager 
t"i Producers here. 

* * * 

Producers Distributing Corporation has 
just received the first print of the new 
Harry Carey series, titled "Beyond the 
Border." A. W. Day, booker, after look- 
ing the new one over, says, "Nuff Sed'' 
for anybody's box office. The release 
date is March 23. 

* * + 

"Now or Never," the re-issue of the 
popular Harold Lloyd picture for Pathe, 
has been booked by the Liberty Theatre 
for a run starting Sunday, according to 
.1. A. Epperson, local manager. 

* * * 

C. E. Gregory, branch manager for 
Metro-Goldwyn, was a territory visitor 
the past week. 

* * * 

A distinguished visitor of the week was 
Prank Harris, home office feature repre- 
sentative for Pathe. 

* * * 

Floyd lewis, district manager for As- 
sociated Exhibitors, is at D. L. Martin's 

desk this week, while Mr. Martin is 
away on leave of absence. Martin will 
1" .one for a month. 

* * * 

It was reported on Movie Row that A. 

Jensen has sold his Beaufort Theatre, a 

uburban house. He could not be reached 

f' t < on lit mation. 



The Kansas City film market lost a 
familiar face this week when Mrs. Butler, 
an inspector for Pathe, went to Omaha 
where she is to take a position with the 
new exchange which Bernard C. Cook 
is promoting. She has been employed in 
the film industry for more than a decade. 

* * * 

J. A. Epperson, Pathe manager, reports 
that the Electric Theatre, Kansas City, 
Kas., has bought the new serial, "Idaho." 
This ten-chapter serial is to start an 
early run at the Newman. 

* * * 

Eddie Green, formerly a sales artist 
for Metro-Goldwyn, was seen on Movie 
Row the past week. 

* * * 

Charles Sears, owner of the Sears cir- 
cuit of theatres in South and Central 
Missouri, was seen along Movie Row this 
week, tied onto a dazzling new necktie. 
And somebody observed it was Lent. 

* * * 

They surely did like Andy Gump out 
at the Strand Theatre last week. Joe 
Murphy, who impersonates the famous 
"politician" on the screen, made personal 
appearances at the Strand last week, and 
here's the music for the box office — 
1.462 paid admissions in one night. Mur- 
phy was here with a number of stars of 
the newly organized Cosmic Productions 
in an advertising project for that com- 
pany. While here he was piloted about 
by Rob Gary, Universal exploiteer. 

* * * 

E. J. Chaktin, Educational sales man- 
ager from New York, visited the Kansas 
City Educational office the past week. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., was out in Kansas 
this week telling the boys the gospel of 
lolmnv Hines laugh features. 

* * * 

"The Speed Spook," Johnny Hines' 
latest, was reported to be in a good run 
at the Orpheum, Topeka. this week. The 
"speed spook" car, a replica of the Hines' 
model, accompanied the picture and at- 
tracted great attention as an advertising 
feature. The picture is distributed by 
Midwest Film Distributors, Inc. 

* * * 

H. J. Chapman, short product manager 
for Universal here, was out in the ter- 
ritory this week with the rest of the cheer 
singers. 



HICKEY TO NEW YORK? 

George A. Hickey, district manager for 
Metro-Goldwyn here, is to be assigned 
to the New York office as special repre- 
sentative, according to a report circulat- 
ing along Movie Row this week. It had 
Keen announced previously that Hickey 
was to be transferred to the West Coast. 

Jack Flynn, Metro-Goldwyn represen- 
tative from the West Coast, is to come 
to Kansas City shortly to succeed 
Hickey, it is understood. Mr. Hickey 
" < away this week and could not be 
reached for confirmation of these re- 
ports. 



Watch for— "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MARCH 14, 1925 



Number 14 



CODY FINDS HIS STRIDE 
IN WESTERN PICTURES 

Bill Cody, college athlete 
and "stunt'' man now appear- 
ing in a series of eight spe- 
cial westerns for Western 
Pictures Company is an ex- 
ample of what the clean- 
minded lithe-limbed youth can 
do when he sets out to "make 
good" in the films. 

Eill Cody has appeared in 
the following pictures : "Too 
Many Husbands," "Opportu- 
nity," "Under the Red Robe,'' 
"Enemies of Women," "Janice 
Meredith,'' "When Knight- 
hood Was in Flower,'' "Little 
Old New York," "Faint 
Hearts," "King Midas," 
"Something for Nothing." 

For Independent Pictures 
Corporation, he has made 
"The Riders of Mystery," 
"Moccasins," "Border Jus- 
tice," "The Fighting Sheriff," 
"Dangerous Odds,'' "Cold 
Nerve" and the new release, 
"The Fighting Smile," which 
are to be released in this ter- 
ritory by Lee D. Balsly of the 
Western Pictures Company. 



A HUGE CAMPAIGN 
IN CHADWICK TIE-UP 

Chadwick Pictures Corpora- 
tion has arranged with the 
Montgomery Circulation Serv- 
ice for a publicity and ad- 
vertising campaign seldom 
equalled in the exploitation of 
pictures. The campaign calls 
for advertisements in more 
than five hundred daily and 
Sunday newspapers through- 
out the United States. The 
purpose is to seek new talent 
for the screen, with a contest 
conducted in all parts of the 
country. The first ten win- 
ners in the contest will be 
given roles in "The Romance 
of an Actress," seventh pro- 
duction of the Chadwick 
"Nine." The first two will 
he given guaranteed parts and 
the remaining eight will he 
given parts in this or other 
pictures. Chadwick pictures 
are distributed in the Kansas 
City territory by the Inde- 
pendent Film Co. 



"Wizard of Oz" Off 

"The Wizard of Oz," star- 
ring Larry Semon, the first 
of the Chadwick Pictures Cor- 
poration's special productions 
for the coming season, opened 
its world premiere recently 
at the Forum Theatre in 
Los Angeles, according to 
Joe Silverman, Independent 
Film Company manager here. 
Larry Semon and Dorothy 
Dwan, his leading woman, 
who have been in New York, 
left for the West Tuesday to 
be present at the opening. 



WHAT. BOBBY A FASHION PLATE! 



In this, Bobby Dunn 
appears to be doing his 
stint in interpreting the 
ne plus ultra in mascu- 
line attire. Note the 
jaunty hat and the 
"Brummel" tie. Besides, 
Bobby is appearing in a 
group of Arrow come- 
dies which Standard 
Films are handling here. 

Rayart Resigns Howes. 

Reed Howes has signed a 
contract with W. Ray John- 
ston and Harry J. Brown un- 
der the terms of which his 
productions for the next two 
years will be distributed 
through Rayart Pictures Cor- 
poration. The Reed Howes 
series, now being distributed 
by Rayart, have met a ready 
response from state right op- 
erators according to an- 
nouncements from the com- 
pany. 




Banner Buys Rights 
to "Checkered Flag" 



New York. — Banner Pro- 
ductions have purchased the 
rights to "The Checkered 
Flag," by John Mersereau 
and will produce it as a part 
of the program for the com- 
ing season. The story ran as 
a serial in Top Notch maga- 
zine and will be issued in 
May in book form by Small- 
Maynard and Company. Other 
stories are being considered 
to make up the program of 
at least six pictures to be 
produced during the year. 



NEW WAR PICTURE 
IN BIG TIME RUN 



Bob Withers, Kansas City 
Enterprise manager, was en- 
thusiasm bent this week and 
hustling around in the same 
vein as usually is expected of 
a fellow who has just learned 
that his oil well has blown 
over the top. When asked 
the why of all this pep, he 
pushed out a telegram from 
his home office which stated 
in rather emphatic terms the 
phenomenal success of Enter- 
prise's new release, "Fighting 
In France." the official war 
picture of the U. S. Signal 
Corps. 

According to a wire from 
J. R. Carroll of the Dream- 
land Theatre, Augusta, Ga., 
"Fighting In France" played 
to 3,848 paid admissions re- 
cently in a single day. And 
this in opposition to "The 
White Cargo,'' "Peter Pan." 
and "Hold Your Breath," ac- 
cording to Withers. "Here's 
hoping you release more with 
the same drawing power," 
Carroll wrote. 

The picture will be received 
here March 5. and will lie re- 
leased shortly thereafter, he 
said. "I believe there are 
more exploitation possibilities 
for this picture than any spe- 
cals in many moons," Withers 
declared. 



Stromberg to Direct. 

"The Romance of an Ac- 
tress," one of the three re- 
maining special productions 
of the Chadwick Nine will be 
directed by Hunt Stromberg. 
The production is scheduled 
to start in the immediate 
future. 

The new series of features 
in which Howes will be 
starred are to be produced on 
a more elaborate scale under 
the new contract he has 
signed. 



ENTERPRISES RE- 
LEASES 



Bob Withers, Kansas City 
manager for Enterprise, this 
week announced the release 
schedule of his company for 
March as follows: 

"West Bound," with J. B. 
Warner, March 7. 

"Fighting In France," spe- 
cial, March 14. 

"What Love Will Do," with 
Ken McDonald, March 21. 

"Shackles of Fear," with Al 
Ferguson, March 28. 



gillllll!n!UI!l!llll!llllllllllllll!lll!!ll!lllllllll!lll[||l!U!lll!iyi!lllllllllll!!lll,i i I ilimll I Illlllllllllllllllllllllllllllllllllllgl 

1 WESTERN 1 

I PICTURES | 

1 That's the Tonic I 

1 Your Old Box- ( 

Office Needs the | 

Year 'Round and I 

ENTERPRISE \ 
has the Westerns 



Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18tli St. Kansas City, Mo 



lllin »lllli:illllllllllllllllllll!ll!lllllllll!lllllllll!llllllllllllllllllllllll!IIIIIH 



March 14, 1925 

BEAUTIFUL SCENES 
IN NEW ENTER- 
PRISE FILM. 



INDEPENDENT NEWS 



FLYING FISTS, STRONG 
SUBJECT FOR FEATURE 



One of the outstanding fea- 
tures of "Shackles of Fear," 
the new picture starring Al 
Ferguson, is that 95 per cent 
of the shots are exteriors 
taken in the picturesque and 
beautiful Oregon lumber 
lands, according to Bob With- 
ers, Enterprise manager here, 
local distributors. 

There are a series of very 
interesting types included in 
the cast and these form a 
realistic atmospheric back- 
ground for the story which is 
decidely out of the ordinary 
run of pictures of its type. 

It is generous with its thrills 
and prodigal with daring, with 
Al Ferguson ideally cast as 
the virile hero, possessed of 
both brains and brawn. It is 
evident that unusual care has 
been taken in the selection 
of the cast. Pauline Curley 
makes an ideal heroine, while 
Frank Clark, Les Bates, Paul 
Emery and Bert De Vore 
handle their respective roles 
with true talent and ability. 
An excellent piece of work is 
also contributed by Fred 
Dayton, Withers said. 

"Shackles of Fear," will be 
released here March 28. 



In Which Benny Leonard De- 
picts Sam Hellman. 



Sam Hellman's characteris- 
tic punch for a story, and 
Benny Leonard's ability in 
demonstrating that punch. 
There you have two powerful 
ingredients which go to make 
up the drawing power of the 
new series of two-reel fea- 
tures presenting the world's 
lightweight boxing champ, 
entitled "Flying Fists," now 
offered in the Kansas City 
territory by the Independent 
Film Company. 

According to Joe Silverman, 
manager of the 'Independent 
company, the new series 
should prove strong box of- 
fice drawing cards for several 
reasons. Because Leonard 
has withdrawn from the ring 
and fans are eager to see him 
in action again ; millions have 
read the popular Sam Hell- 
man serial story which re- 
cently ran in the Saturday 
Evening Post, and lastly, 
there is a curiosity motive 
with thousands of screen fans 
to see for themselves Bennie's 
capacities as an actor. 
The first of the series, 



||||H|||lll!|||||||lllll|||lllllll|]ll!lll[[lll]|||llllllll!lllll>Hlil!!llllll>[|ll!ll!ll>IHIIilllll!lllll llllllllllll IIIIIIIIIU llllllliH I Illll [ Ill] 



^> elCV Ceonaicf 



■ 




READY 
NOW! 



)\j m 



COLUMBIA NAMES 6 

FILMS FOR NEW 

YEAR 



■ 



j A series of six two-reel knockouts 
embellished with all the wit and 
humor of Sam Hellman, famous 
for his Saturday Evening Post 
yarns. 



INDEPENDENT FILM CO. 

US W. 17th St. Joe Silverman, Mgr. K. C, MO. 



Columbia Pictures Corpora- 
tion has announced the titles 
for the series of six pictures 
they will produce for the 
coming season, according to 
word just received by Joe Sil- 
verman of Independent Film 
Company, the local distribu- 
tor. They are as follows: 
"Ladies of Leisure," "The Un- 
written Law," "The Lure of 
Broadway," "S.O.S. Perils of 
the Sea," "The Danger Sig- 
nal" and "Midnight Flames." 
In addition to this series 
Columbia will make two other 
series under the marks of 
Waldorf Productions and 
Perfection Pictures. So far 
Elaine Hammerstein is the 
only star announced, but 
others will be signed in the 
near future. 

"Breaking In," has already 
been released, Silverman said. 
The series present these sup- 
porting players : Frank 
Evans, Diana Allen, Frank 
Allsworth, Tammanv Young, 
Billy Mitchell and Gladys 
Feldman. 



March 14, 1925 

RAY TO CHADWICK 

I. E. Chadwick, President 
of Chadwick Pictures Cor- 
poration, who is supervising 
production for that company 
in California, has signed 
Charles Ray for a series of 
four pictures to be made this 
year, according to Joe Silver- 
man of Independent Films, 
local agents. Several well 
known books and plays are 
now being considered for the 
first of tlie Ray productions, 
and it is expected that this 
new Chadwick unit will be 
active shortly, he said. 



SCOTT ENGAGES GIBSON. 

Lester F. Scott, Jr., produc- 
er of the Buffalo Bill, Jr., and 
Buddy Roosevelt series of 
highclass Westerns, distribut- 
ed by Weiss Brothers' Art- 
class Pictures Corp., has en- 
gaged Tom Gibson to handle 
the megaphone on the second 
Buddy Roosevelt series, sea- 
son 1925-26. preparations for 
which have already been un- 
der way for some time. 

This announcement was 
made at the offices of Weiss 
Brothers' Artclass Pictures 
Corporation early this week, 
following the receipt of a wire 
from the coast, according to 
Jack Langan, manager of 
Standard Films, local distribu- 
tors. 



Extra-Special-Scoop 




A Richard 

Talmadge 
Late Production 

This speedy action 
picture released March 
15th. 
Fair Rentals — Good 
Service 



RICHARD TALMADGE Weekly Releases 



8 Popular West- 
ern Stars 

Oudtoor Features 




FDIRECTED ty GpOVER JONES 



lilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll 



We want a portion of your business. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



Watch for— "RIDERS OF THE PLAINS"— with "Star" and "Beverly". 




F ^ and ONCE IN 



dunged from 
rhet -like pf one 
urging ser A 






IN HIS SENSATlONAl N£W A|R p , CtUrE 




, L WILSON 



LEN FERGUSON. VIRGINIA (.EG CORBlN 
VON METER. FRANK RICE »■■- FRANK TOf 



WILL THRILL'EM TO THEIR VERY TOES 

H HE half-tones in this ad show only part of the 
* posters. There is another 3-sheet, another one- 
sheet and a crackerjack two-color window card 
Highly colorful circus type paper to compel atten- 
tion and drag the crowds in. And what a thriller 
this picture is. No air picture begins to compare 
with it. You can boost it to the skies. See our 
Press Sheet. Use the exploitation ideas. 
Here's one of those sure-fire things 
you cannot fail on. Go to it ! 




/an 

t-Wilson 
duction 



Distributed by 



FILM BOOKING OFFICES 



>wer Bldg., Kansas City, Mo. 127 S. Hudson, Oklahoma City, Okla. 
2 Olive Street, St. Louis, Mo. 106 S. Cross Street, Little Rock. Ark. 







Page Fourteen 

Digest Editor Lauds 

Vitagraph's Stand 

Vitagraph's withdrawal from the Hays 
organization and its subsequent declara- 
tions of faith to the exhibitor, have per- 
haps nowhere been hailed with greater 
approval from independent showmen than 
in Canada. In Canada both the press 
and the trade have accorded this event 
paramount importance. The attitude of 
Canadian independents is summed up in 
the following excerpts from an editorial 
recently published in the Canadian Mov- 
ing Picture Digest, from the pen of Ray 
Lewis, editor: 

Diplomacy in the world has been re- 
sponsible for most of its wars. Vitagraph 
in withdrawing from the Hay's organiza- 
tion has made a heroic sacrifice for In- 
dependence. For Vitagraph will become 
a target for all the ills which the Com- 
bine can direct towards it, for such is 
the conduct of the Combine when anyone 
shows that their liver is not white; and 
that they know what inspired "The 
Declaration of Independence" and Abra- 
ham Lincoln when he freed the slaves of 
America. 

The test of Independence is a cruel one, 
(but Vitagraph has come through) and 
those who pride themselves on their In- 
dependence should take heed of what has 
been done for their sake. 

The Digest believes in Vitagraph's 
policy, which is the Policy of God Al- 
mighty, "Live and Let Live." 



THE REEL JOURNAL 

Another "Blue Law" 

In Missouri House 

Further evidence that the reformers 
are not dead in Missouri was given at 
Jefferson City February 26, when Dr. 
Richard Ray of Kansas City introduced 
to his fellow members in the House of 
Representatives one of the most drastic 
"blue" measures that has ever bdbbed up 
any where. 

Under its provisions every form of 
Sunday amusement except religious en- 
tertainments and church services would 
be absolutely prohibited. 

It bars specifically motion pictures, 
vaudeville, musical comedy) and every 
entertainment where an admission is 
charged, except by a church or religious 
organization. 



March 14, 1925 



THEATRE CHANGES 

Hayti, Mo., Empress Theatre : 
L. Dorris. 

Marvel, Ark., Royal Theatre 
Cole and Anderson. 

New Madrid, Mo., Dixie Theatre sold 
John Thompson. 

Pangburn, Ark., New Theatre 
E. E. Bailey. 

Russellville, Ark.. Little Gem 
sold to W. A. Sinclair. 

St. Francisville, 111., Crescent 
sold to Geo. H. Shouse. 

E. M. Howard has purchased the thea- 
tre at Leachville, Ark , from Jimmie Boyd 
which theatre is to be known as the Gem 



d to J. 

old to 

to 

sold to 

Theatre 

Theatre 



F. H. Bowen 

Theatre Specialist 

with 

HEYWOOD— 

WAKEFIELD 

COMPANY 



Theatre 
Seating 



132§ West 8th St. 
KANSAS CITY, MO. 





_. 



_ 



JUDGE'S 
CROSSWORD 
PUZZLE I 




MOTION PICTURES 

_i i i i i I _ 

will bring in all the crossword 
puzzle fans and will soon have them 
watching your programs as they 
watch the newspapers for new 
brain-teasers, i I 




I J 

Pack edwith humor and laughs by Judge's 
great staff of fun-makers. 

I 



_To be released one a week. 
First releases now available 
at all Educational Exchanges. 



Produced by 1 

CROSSWORD FILM COMPANY 




(j&dLLcatlcnat (Plctu.u£> 

THE SHCE Or THE PROGR*.-.;-.* 




ave dates for 





vDith 



.,i 



MayMcAvoy 




•optional rast: Jack Mulhnll, Barbara Bedford, 
Myrtle Stedman, :iii<1 George Fawcett. The story of a 
K'rnple (tirl who brought a man <o "his feefhy whipping him 
then marrying him the next 
clay. Powerful, dramatlCf 
\ a linek groniul of rare 

jinil luxury. JS\ 



with 
leanty 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 Wcit 18th Street, Kamai City, Mo. 




A Universal Jewel -- 
rom the si 



. Rlcha i .1 Washburn Child. 
Directed by William Seiter 



Here's How" by 
[111 



March 14, 1925 



THE REEL JOURNAL 



Page Fifteen 



City Chapters For 
M. P. T. O., a Mo. Plan 



"A city association in every city of 
consequental size in Western Missouri." 
That is the slogan of the M. P. T. O. 
Kansas and Missouri. C. E. Cook, busi- 
ness manager, left Monday for St. Joseph, 
Springfield. Mbberly and Joplin, where 
city organizations will be perfected. At 
St. Joseph, where the formation of the 
city unit already is under way. officers 
will be elected this week, to be followed 
by the organization of city bodies in the 
above named cities. 

An Advertising Revenue. 

The city units will function individually 
as chapters of the M. P. T. O. Kansa's 
and Missouri. According to present plans 
advertising contracts will be furnished 
the city bodies by the M. P. T. O. Kan- 
sas and Missouri, in order that revenue 
may be derived to finance the chapters. 
Dues to the interstate organization will 
be paid individually by members of the 
city units, the same as is done now. but 
the financial problems of the city organ- 
izations will be handled within themselves. 
As Kansas already is well organized, the 
plan applies only to Missouri. 
Fight Own Battles. 

"In combatting city ordinances and 
legislation on Sunday closing, billboards 
and other problems, the exhibitors of re- 
spective cities, along with the aid of the 
M. P. T. O. are in better position to 
fight such battles." said Mr. Cook. "Un- 
der such a plan we can keep in much 
closer touch with activities in Western 
Missouri. The financial phase of such 
city bodies will be very small. The ex- 
hibitors will meet twice a month and 
thereby keep in much closer touch with 
the parent organization." 



Action, the Feature for 
F. B. O.'s New Films 



Action stories in out-door locations, 
wth a plentiful sprinkling of comedy, will 
have an outstanding part in F. B. O.'s 
schedule for the coming season, R. E. 
Churchill, Kansas City manager, declared 
this week. 

Recent contracts provide for a series 
of eight pictures, starring Fred Thom- 
son. The second one is "That Devil 
Quemado." The big Western star is al- 
ready engaged. In all of these Thom- 
son's white charger "Silver King" will 
have an important part, Churchill said. • 
Eight Custer Pictures. 

Eight productions starring Bob Custer, 
called the Texas Ranger series, also will 
feature the program. 

Lefty Flynn will be starred in a series 
of eight semi-out-door attractions along 
the lines of those in which the late Wallie 
Reid achieved fame. These will be 
produced by Harry Garson. 

Add Yakima Canutt. 

Yakima Canutt, world champion rider, 
has also been added to the F. B. O. 
galaxy of Western features. Ben Wilson 
will make a series of eight productions 
starring Yakima Canutt. He has just 
finished the first, "Scar Hanau.'' 



The MOTIOGRAPH Line 



Dominates the Field of Quality Equipment 

No. 1. The new Motiograph Mazda Lamp 
with new optical system gives nearly 
50% more light. 

No. 2. The Motiograph De Luxe equipped 
with the new Mazda gives greater 
illumination and. effects big saving 
in current. 

No. 3. The Motiograph Special will give 
excellent results and is especially 
priced for conservative 'buyers. 

No. 4. The Motiograph De Luxe with high 
efficiency arc lamp, arc striker, me- 
chanical arc control, speed indicator, 
automatic change-over device, double 
step arc lamp switch — a modern 
equipment for exacting projection. 

No. 5. The Motiograph De Luxe with High 
Intensity Lamp will furnish greatest 
amount of illumination on long 
throws and is equipped with all 
modern conveniences. 




We've < 

Everything 

You .\eed in 

the Line of 

Equipment 

nntl 

Supplies 

Distributors of 
DeVry Portable 



CLYDE H. BADGER 




SMALL TOWN "BIZ" BAD 



Many Houses Close — Spring May 
Improve Conditions. 



Holly Grove, Arkansas, Royal Theatre 
closed. 

Pocahontas. Arkansas, Kozy Theatre 
closed. 



Please mention THE REEL JOURNAL 
to our Advertisers. 



Due to bad business condition of East- 
ern Illinois caused by the mine shutdown, 
and to bad roads and weather, many small 
town theatres in this territory have been 
forced to close their doors temporarily. 
It is hoped that spring and better weather 
will improve the situation. Among the 
houses reported closed: 

The House of Bluffs, III., closed. 

Edwardsport, Ind., Royal Theatre, clos- 
ed indefinitely. 

Cooter, Mo., destroyed by fire. 

Harvel, 111.. Gem Theatre closed. 

Houston, Mo., Lyric, sold and closed in- 
definitely. 

New Haven, Mo., New Haven Theatre 
closed. 

Areola, 111., closing temporarily. 

Bowling Green, Mo., Majestic Theatre 
closed. 

Donnellson, 111., Home Theatre closed. 

Adairville, Ky., Kentucky Theatre clos- 
ed temporarily. 

Puxico, Mo., theatre burned. 

Palmyra, Mo.. Savoy theatre closed ac- 
count smallpox. 

( Idin, 111., Grand Theatre closed Febru- 
ary 11. 

Grand Tower, 111., Amazon closed. 

Olean, Mo., Olean Theatre closed. 

Stonington. 111., Gem Theatre, closing 
in April for summer. 

Wayne City, III., Moonshine Theatre 
closed. 

Modesto, 111., Moonbeam Theatre closed. 

Frankfort, Mo., Liberty Theatre closed 
February 1 

Quincy, 111.. Quincy Theatre closed 
account of fire. 



They're at It Again! 

Weber and Fields, in Studio, Renew 
Antics That Made Them Famous. 



Lew Fields, now appearing with Joe 
Weber in the picturization of ''Friendly 
Enemies,'' for P. D. C, has adopted (tem- 
porarily) Virginia Brown Faire, his lead- 
ing lady, and when a visitor appears at 
the studio he points to Miss Faire and 
introduces her as "my daughter June," 
according to a story Chas. Knickerbocker, 
Kansas City manager, was telling this 
week 

Not to be outdone. Joe Weber trot>- 
out Jack Mulhall, and adds: "And this 
is my son William." 

Several visitors have taken these in- 
troductions seriously and one elderly lady 
even told Miss Faire that she "resembled 
her father very much." 



A PREVIEW FOR "LAST LAUGH." 

All exhibitors in the territory and the 
trade in general are to be the guests of 
the Kansas City Universal exchange at 
the previewing of U's big special, "The 
Last Laugh," which is t<> be shown at 
the Liberty Theatre here at 10:40 p. m., 
March 11. Just recently. Carl Laemmle, 
U chief, bought the picture from LTFA, 
a German producing company. Critics 
throughout the country have accorded 
the special with unlimited praise. 

A special orchestra is to provide enter- 
tainment at the trade showing here, ac- 
cording to L. I'.. Melzger, branch man- 
ager, 



Page Sixteen 



THE REEL JOURNAL 




March 14, 1925 



EXPLOITATION 

IDEAS ^2 HINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



'THE TORNADO" STRUCK 
IN MOBERLY, BUT HIT 
AT 4TH STREET SHOW 



Getting a town all "steamed up" ex- 
pecting a tornado to hit it was used by 
J. W. Cotter to "sell" "The Tornado" to 
Moberly, Mo. With Maurice Davis. Uni- 
versal^ St. Louis exploiteer, Cotter 
staged a campaign that gave the Moberly 
telephone girls something to do besides 
giving out wrong numbers ; at a conserva- 
tive estimate, the local newspapers an- 
swered between four and five million 
questions, all connected with a tornado. 
Cotter claims there haven't been so many 
people interested in the weather since 
ih walked into a Mt. Ararat umbrella 
store and remarked: "It looks like rain." 

The first announcement that startled 
the folk in Moberly was when the local 
paper carried in big black type: 



Look out for the Tornado ! Nail 
down your roofs! Airplanes racing 
•48 hrs. In advance expected to ar- 
rive in Moberly at 2:30 p. m. Satur- 
day, giving advance warning of the 
exact time i" expect the Tornado. 

It is said the tornado is sweeping 

great buildings like paper — tossing 

automobiles like toys — uprooting 

ing all before it like a 

broke 1 

p your eves skyward Saturday 
that you may not miss warning. 



In bi without any "signature 

with no evidence whatever that it 

connected with the theatre, the an- 

had the people guessing. 

Local phone call began pouring in at 

I iei s. The surrounding towns 

in phoning the i ditoi when they 

cann di iwn to work, insurance men found 

client . all after one kind 

ol insurance. 

< )n - .run. the streets w ere 

lined as if Mr. Barnum's parade was ex- 
pected. When an airplane made a dis- 
peck" in the sky. a "There he 
1 up. And a very audible 
li Up when the waiting 
: ' ' "ii the onrushing plan,-'. 
wings : 

" n iRNADO'* FOURTH ST. 

Mon-Tucs. itei 

1 ' ■' ' : " plane, "TORNA- 

D( i" was printed in big white lettei ;. 
1 the aviator chucked out handful 
I handful of throways— 20,000 in all. 
I otter didn't stop there. He "followed 
through" with his newspaper advertis- 
ing: 



"The TORNADO" 
hit the 
4th St. Theater 
at 3 p. m. Today. 
To save the city from destruction 
and to avert the threatened danger 
to thousands of lives, the manage- 
ment devised a plan to capture this 
Raging, Howling, Gigantic, Twist- 
ing Monster. 

After many desperate efforts on 
the part of its employees, this 
Monstrous Tornado was captured 
and landed safely in the picture 
machine booth and was placed un- 
der the watchful surveilance of the 
operator, who will turn 

"THE TORNADO" 
loose at each performance — at (time 
of shows here). 



Even though he "fooled 'em," Cotter 
received a big "hand" from his patrons. 
And he heard some very, very pleasing 

box-office music. 

"DR. JOY" PRESCRIBES "OH 
DOCTOR" AS TREATMENT 

An automobile ballyhoo is as integral a 
part of a Reginald Denny exploitation 
campaign as Denny is in a Denny film. 

That hunch "paid off" in box-office 
dollars. Denny and racing cars are tied 
up in the public mind. William Goldman 
proved in St. Louis, where, with Maurice 




Davis, St. Louis Universal exploiteer, he 
used a racer to help bring in business 
at the Kings and the Rivoli on "Ob, 
Doctor 1" 

In addition to the ballyhoo, a brilliant 
newspaper campaign, decorated lobbies, 
canopies, etc., Goldman used as throw- 
aways a "phoney' prescription, signed by 
"Doctor Joy," prescribing a trip to the 
Kings or the Rivoli to cure all ills, real 
or imaginary. 



HE MERCHANDISES, AND 
BUILDS FOR VOLUME 



The Reel Journal from time to time has 
emphasized its belief that the "selling 
of the picture to the public," is not a 
great deal unlike any other form of mer- 
chandising. It's just the way you look 
at it. 

The following advertisement came to 
our attention this week. It represents 
the carefully thought-out policy of D. 
Filizola, manager of the Empress Thea- 
tre, Ft. Scott, Kas. It carries one of the 
most clean cut and sincere appeals to the 
py.blic we have seen. Try it on your 
patrons once in a while. 



AN IMPORTANT ANNOUNCE- 
MENT: 

When a merchant is overstocked 
he can advertise and sell out, at a 
discount. He can even dispose of 
a dozen or two of the same article, 
in a day. 

Much different, however, is the 
picture show business. The Em- 
press, at present, is greatly over- 
stocked with high grade pictures. 
Something must be done. If we 
sold clothing or shoes or groceries 
we'd hold a sale. Failing that, we're 
going to do the next best thing. 

In the past this theatre has been 
accustomed to playing from three 
to four pictures in a week. But 
in order to clean our hands of a 
larger number of superior pictures 
we're going to exhibit from FOUR 

to six different films per 

WEEK. This arrangement will 
serve two purposes: First, it will 
give our customers more variety 
in highest class entertainment and, 
second, it will assist us to get rid 
of these pictures. Naturally this 
arrangement will be a big loss to 
us unless we can swell our volume 
of business, because in many cases 
we are forced to pay as much to 
show a picture one day as to show 
it three. 

We are making this explanation 
because we don't want you to think 
that a one day picture is of in- 
ferior quality and unworthy of your 
patronage. In fact. Empress pic- 
tures from now on are going to be 
even better than in the past. Re- 
member, that our success depends 
absolutely upon our ability to please 
YOU. Every picture that The Em- 
press will play is guaranteed good 
and has appeared or will appear in 
the best Kansas City theatres. 

Yours for Good Entertainment, 
THE EMPRESS, 
D. FILIZOLA, Sole Owner. 



March 14, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



Blue Law Dangers 

Loom In St. Louis 



Outcome of Primary May Present 
Reform Candidates. 



St. Louis filmdom is sleeping on a 
volcano. 

With the city primary elections 
scheduled for Friday, March 13, the 
motion picture exhibitors and others 
closely allied with the industry in the 
city have assumed a hands-off policy in 
the political fight, but the reform ele- 
ment, the anti-this and anti-that have 
concenrated on one of the five candi- 
dates for the Republican nomination for 
mayor— Victor J. Miller, who is running 
on a strict law enforcement platform. 
A Blue Law Campaign? 

With St. Louis Republican normally 
by upwards of 40,000, nomination on that 
ticket for any city office is equivalent 
to election. 

Miller has emphasized law enforcement 
in his fight for the nomination, holding 
in the back ground the executive and 
business functions of the mayor as head 
of the city government. He is of the 
reform type and has made a typical re- 
vival campaign, most of his meetings be- 
ing held in Protestant churches and 
similar meeting places. 

Danger in Old Statutes? 

While his platform does not contain 
any Sunday closing, censorship of mo- 
tion pictures or similar planks, some close 
students of politics regard it as most sig- 
nificant that all of the elements in the 
community that stand for such restrictions 
on personal liberty and religious freedom 
of thought and action are behind Miller 
to a man and woman. Hidden away on 
the statute books of Missouri and in 
the old time ordinances of St. Louis itself 
are many forgotten laws that might be 
dug up by a radical mayor to compel 
amusement places, baseball games and 
similar recreations to restrict their opera- 
tions. It may be that the reformers, the 
Lord's Day Alliance and similar bodies, 
the members of which are now for Miller 
hope and believe that he will do that 
very sort of thing. It furnishes much 
food for thought. 

There are four other candidates for 
mayor on the Republican Ticket — 'Former 
Circuit Judge Hugo Grimm, Former 
President of the Board of Aldermen 
Louis, Circuit Judge Robert Hall and 
William Dieckmann. 



Now It's Sunday in Oregon. 

By a majority of 61 votes the vote of 
Oregon, 111., favored Sunday closing of 
moving picture houses and other amuse- 
ment places on February 27. Oregon is 
the county seat of Ogle County. 



IT'S AMMONIA THAT KNOCKS 'EM 
OFF THEIR SEATS. 

The ventilating system of the Mis- 
souri Theatre, St. Louis, Mo., was put 
to an unexpected test the afternoon of 
February 27 when an employee inad- 
vertently upset a bottle of ammonia used 
for cleansing some railings. 

The rapidly vaporizing fumes started 
to spread through the auditorium, causing 
some inconvenience to near-by spectators, 
but when the big fans were put into 
action at capacity the atmosphere was 
quickly brought back to normalcy. 



No Improvement In 

111. Mines Condition 



It is reported that 15,000 coal miners 
are out of employment in Willamson 
County, 111., alone, while all of the neigh- 
boring counties of Southern Illinois are 
suffering similarly. 

Conditions in that territory have been 
terrible for many, many months and there 
is not a speck of prospect for a better- 
ment for some time to come. Motion 
picture exhibitors and other business 
men of that section are being hard hit 
by the depression. 

During the past week one mine at Har- 
risburg, III., employing 1,200 men, quit, 
while another shaft at Marion, 111., with 
1600 coal diggers on the payroll, also 
ceased operations. 



C. L. Hickman, salesman for F. B. O., 
has been transferred to the Memphis, 
Tenn.. office recently opened. He travels 
Kentucky and Arkansas and Tennessee. 




Bandits Raise Toll 

In St. Louis Territory 

Theatres in the St. Louis district were 
hard hit by crooks during the week of 
February 22. 

Mr. and Mrs. Frank Paul, owners of 
the^Marvel Theatre, Carlinville, 111., were 
trailed to their home by three armed 
bandits and robbed of jewelry valued at 
$1,200 and $200 in cash. They" bound and 
gagged the couple before fleeing to a 
waiting machine. 

Paul managed to free himself from his 
bounds and untied his wife and young 
son, and then with police aid pursued the 
thieves in his automobile. They made 
good their escape. 

The week before the Pauls had their 
new Buick car stolen, but the police re- 
covered it forty-eight hours later. 

Santos Roman, proprietor of the Grand 
Theatre, Benld, 111., was also stuck up 
as he was homeward bound and $100, 
the theatre's receipts, were taken from 
him. 

Safecrackers broke into the Miners 
Theatre, Collinsville, III., on the night of 
February 22 and cracked the safe, es- 
caping with approximately $90, the Satur- 
day and Sunday receipts. This house is 
owned by Chester Gruber. 

The yeggs broke through three doors 
in order to get into the theatre office. 
Apparently it took them several hours. 

The theatre at Dupo, 111., was bur- 
glarized the same night and about $400 
taken from the safe. 



HE TOOK A REAL THRILLER! 

William A. Brennon, cameraman for a 
St. Louis motion picture concern, put 
on a little thriller of his own the night 
of Friday. February 27, when he drove 
his Ford sedan through a barricade and 
into River Des Peres. And like a real 
movie hero he pulled himself from the 
wreckage unhurt when the scene had 
been shot. Brennon was driving east 
on Pershing avenue and did not see the 
barricade, which ends the street abruptly, 
until his Ford was crashing through the 
boards. The car turned over four times 
and finally came to a stop in the water. 
Brennon shook the broken glass from 
his person and then notified "the police 
of the mishap. 



OWNERS JOIN IN BOOKING 



A booking arrangement has been per- 
fected by six of the leading neighbor- 
hood houses of St. Louis. The thea- 
tres are Aubert, Chippewa, Ashland. New- 
Watterson R. Rothacker, co-producer c* stead, Virginia and Hipointe. The deal 
'•The Lost World," the sensational screen ( ' oes not involve the ownership of the 
version of Sir Arthur Conan Doyle's wierd several houses in any way. The owners 
story. Rothacker worked 7 years with simply have decided to buy certain pic- 
First N'ational in completing the new sue- tures together. 
ces «- (Continued on page 19.) 



Page Eighteen 



THE REEL JOURNAL 



March 14, 1925 




OFFICE 
REPORTS 




F. B. O. 

Mask of Lopez, Fred Thomson— This 
was our first Thomson, however, our 
patrons were very enthusiastic over it. 
Very exceptional Western pictures.— John 
Busch, Gem, Arlington, Kas. 

North of Nevada, Fred Thomson- 
Thomson and Silver King are real en- 
tertainers. This was our second Thom- 
son—did a very good business.— John 
Busch, Gem, Arlington, Kas. 

Daytime Wives, all-star— A real produc- 
tion as good as a lot of big pictures. The 
title attracts them.— John Busch, Gem, 
Arlington, Kas. 

On Time, Richard Talmadge— A real 
action melodrama which went over big 
with our crowd. One hundred per cent 
entertainment.— John Busch, Gem, Ar- 
lington, Kas. 

Flashing Spurs, Bob Custer— As good 
a Western as one could ask for.— Sam 
Minnich. Electric, Chillicothe, Mo. 

Air Hawk, Al Wilson— A very good ac- 
tion and stunt picture that is different. 
Pleased immensely.— H. E. Schlichter, 
Liggett, Madison, Kas. 

Silk Stocking Sal, Evelyn Brent— One 
of the best crook pictures. As good as 
Outside the Law. Evelyn Brent is clever, 
good looking and can act. Am glad I 
have the Brent pictures. — Guy Shriner, 
Gem, Kansas City. Mo. 

FIRST NATIONAL. 

Marriage Cheat, Percy Marmont— Very 
good picture. Drew a good crowd. 
Some liked it and others didn't. — J. W. 
Evans, Royal, Tonganoxie, Kas. 

Brawn of the North, Strongheart — 
Pleased almost 100%. Only adverse com- 
ment was picture was too long. Drew 
good house considering bad roads. Print 
good. — L. P. Millspaugh, Preston, Pres- 
ton, Kas. 

The Woman on the Jury, Frank Mayo 
and Sylvia Breamer — One of the best. 
Step on it Sunday. Play it up. Print, 
always good from First National. — S. M. 
White, American. Keytesville, Mo. 

Potash & Perlmutter, Alexander (air — 
Had a good house and picture seemed to 
please everybody. Print and accessories 
good. — Hanna & Marty, Opera House, 
Courtland, Kas. 

The Perfect Flapper, Colleen Moore — 
Pleased my audience and consider it a 
good entertainment. Print and advertis- 
ing good. — S. A. Davidson, Princess, Neo- 
de ha, I. 

Circus Days, Jackie Coogan — Fine and 
dandy and pleased. Print and accessories 
O. K. — Thompson & Co.. Plattsburg, Mo. 

Ashes of Vengence, Norma Talmadge 

\ fji ""I high i I I pi' lure that pleased ,i 

lized crowd. Print good. -R. 1). 
Strickler, Wickiser Theatre, Craig, Mo. 

Lord of Thundergate, Owen Men,;, 
This was a irerj good picture and pleased 
the crowd. On.- of First National's good 
one . Print and accessories good.— J. W. 
Evans, Royal, Tonganoxie, Kas. 

Boy O' Mine, Bcnuic Air idei \ 
truly fine pii tine and ! ei med i.i pi. a e 

all. Print u. K. Advertising fine.— Arch 

1''. M I ■■ in. Stewartsville, \|... 



One Clear Call, Henry B. Walthall— 
Pleased very well. No kick on this one. 
Accessories good. — E. O. Dye. Pastime, 
Logan, Kas. 

Potash and Perlmutter in Hollywood, 
Alexander Carr, Vera Gordon and Betty 
Blythe — Good picture with plenty of pep- 
py subtitles. Accessories good. Print 
good. — D. C. Kennedy, Electric, Glasgow, 
Mo. 

Circus Days, Jackie Coogan — Very good 
picture, — Adam Gehrig, Lyric, Salisbury, 
Mo. 

Those Who Dance, Blanche Sweet, 
Warner Baxter and Bessie Love — A very 
interesting drama and a picture that 
pleased to the extent of creating talk and 
bringing out a class on the second night 
who seldom attend. Print, brand new. 
Accessories good. — C. L. McVey, Dream- 
land, Herington, Kans. 

Mighty Lak' a Rose, Dorothy Mackaill 
and James Rennie — This is a wonderful 
picture, as near 100% as could be made. 
We heard nothing but praise from those 
who saw it. Print good. Advertising 
good. — W. J. Shoup, Deluxe, Spearville, 
Kans. 

East Is West, Constance Talmadge — 
Business fair, comments good. Print and 
accessories good. — B. M. Palmer, Jr.. 
Whiteway, Jewell, Kans. 

Torment, Sylvia Breamer and Owen 
Moore.— A dandy show. Print and ac- 
cessories good. — Claude Shores, Shores, 
Clark, Mo. 

The Meanest Man In the World, Bert 
Lytell, Blanche Sweet. — Good picture. 
Drew well and pleased 90%. Thanks for 
more like it. Print good, — Adam Gehrig, 
Lyric. Salisbury, Mo. 

Daddy, Jackie Coogan. — Best picture of 
Coogan yet. Pleased 100%. Print and 
accessories good. — G. W. Stark. Amuse- 
ment Hall, Turon, Kans. 

The Bright Shawl, Richard Barthel- 
mess. — A good picture and print in good 
condition.— D. B. Reist. Empire. Adrian, 
Mo. 

Temporary Husband — Pleased about 
85 per cent. Good, clean comedy. Print 
and advertising O. K.— R. W. Rora- 
baugh, Owl, Lebanon, Kas. 

Huntress — Very good picture. Pleased 
100 per cent. Small crowd, due to bad 
snow storm. Print and accessories good. 
— C. W. Stark, Amusement Hall, Turon, 
Kas. 

Mighty Lak' a Rose — One of the most 
wonderful shows we have run. Pleased 
..iir patrons 100 per cent. Account of 
storm, just fair business. Accessories 
;ood.— A. S. Rabourn, Lyric, Almena, 
Kas. 

Flaming Youth— Pleased 90%. Print 
line. Accessories O. K. — Thompson & 
i ... Opera House, Plattsburg, Mo. 

Ponjola — Good interesting picture. 
Print first class. — W. H. Hardmau, Royal, 
Frankfort, Kas. 

Perfect Flapper -Print fine and sub- 
ject pleased.— JR. K Winship, Majestic, 
Phillipsburg, I 

Skin Deep, Mil ton Sills— Patrons were 
well pleased. Direction and cast good. 



Milton Sills is fine. The best crook story 
we h.v, e ever shown. Had a number of 
good comments from patrons. Print fair. 
Accessories good. — F. O. Litsch, Royal, 
Hopkins, Mo. 

Oliver Twist, Jackie Coogan — A good 
picture but not as good as some other 
Coogans I have played. Print and ac- 
cessories good. — C. C. Perry, Rex, Mays- 
ville, Mo. 

Husbands and Lovers, Lewis Stone — 
Picture which more than pleased our 
patrons. Print and advertising good. — 
Reynolds Maxwell, Electric, Joplin, Mo. 

Penrod and Sam, Bennie Alexander — 
Fine and dandy. One man said he had 
rather pay $1.00 for "Penrod & Sam'' than 
25c for the "Covered Wagon" and think 
closed 95% of fair business. Print fine, 
advertising O. K. — Thompson & Co., 
Opera House, Plattsburg, Mo. 

PARAMOUNT 
Empty Hands, all-star. — This surely was 
a knockout. I believe you should tell 
every exhibitor of this picture, tell- 
advising him to go the limit in advertis- 
ing. This picture is worth all you can 
put into it. It pleased all of my patrons 
and gave them something to talk about 
for some time to come. The prints are 
also in excellent shape. — Ben Hill, City 
Hall, Belton, Mo. 

PRODUCERS DISTRIBUTING CORP. 
The Night Hawk, with Harry Carey. — 
The best Carey picture ever made. 
Pleases them all; capacity business. — A. 
Hall, Hall Theatre, Dupo. 'ill. 

The Night Hawk, with Harry Carey. — 

Good picture. These pictures are the 

best Carey has made. — Rex P. Barrett, 
Cozy Theatre, Columbia, Mo. 

The Night Hawk, with Harry Carey. — 
This is about the best that Carey has 
done. If you want Westerns, you can't 
go wrong on this one. Five reels. — 
Sprague Green, Orpheum Theatre, Fort 
Wayne. Ind. — General patronage. 

The Lightning Rider, with Harry Carey. 
— A real picture of bandits along the 
Mexican border. Mystery, love and ad- 
venture make this an ideal Western pic- 
ture. Fair attendance. Six reels. — 
Kreighbaum Bros., Paramount Theatre, 
Rochester, Ind. 

The Lightning Rider, with Harry Carey. 
— Excellent Western. Plenty of fast rid- 
ing. Pleased well and business good. Six 
reels. — Rex P. Barrett, Cozy Theatre, Co- 
lumbia, Mo. Small town patronage. 

Tiger Thompson, with Harry Carey. — 
A line Western which pleased the Carey 
fans. Plenty of action with a good story 
and plot. You won't go wrong on this 
one. Six reels. — W. A. Clark, Jr., Castle 
Theatre, Havana, 111. General patronage. 

The Night Hawk, with Harry Carey. — 
Had this on Friday and Saturday. As 
good as the producers lead you to be- 
lieve, and that's something. Western 
fans and others all liked it. Six reels. — 
Welty X: Son, Mid-Way Theatre, Hill 
City, Kans. Small town patronage. 

The Lighning Rider, with Harry Carey. 
— If you producers want to know the kind 
of a Western that pleases the people 
I here I just cast your optics upon this one 
and then go do likewise. Six reels. — 
Eugene Saunders, Saunders Theatre. 
Harvard, 111. 



Watch for "RIDERS OF THE PLAINS"— with ' 'Star" and "Beverly." 



ST. LOUIS NEWS, CONTINUED. 

Oscar H. Jost. lor many years organist 
at the West End Lyric Theatre, St. Louis, 
has been retained as organist and choir- 
master for the St. John's Methodist 
Church, St. Louis. Jost had been play- 
ing at the church since January 1. He 
succeeds Prof. A. I. Epstein, who re- 
signed last fall after holding the job 
fur forty years. 



who has appeared recenly in leading mo- 
tion picture houses of St. Louis as a 
vocalist, was granted a divorces from 
his wife. Mrs. Mabel Maher, last week. 



sort with a normal population of about 
1,000. 



He has secured the road show rights 
to a four-reel thriller, Uncle Tom's Cabin, 
and plans to take it out under canvas 
during the summer months, playing towns 
without motion picture houses. 



C. C. Jones of Cambria, 111., has an- 
nounced that he will close his American 
Theatre there on May 1. 



Sol J. Hankin, manager for Educational, 
reports that his office broke all of its 
records the past week. And he didn't 
have a special drive on. 



J. A. Wade of Griggsville, 111., has 
taken over the Orpheum Theatre. Van- 
dalia. Mo. 



Johnny Maher. 3888 Westminster place. 



Mr. and Mrs. W. P. Walker opened 
their theatre at Creal Springs, 111., on 
February 28. Reginald Denny in "The 
Reckless Age" was the initial feature at- 
traction. Creal Springs is a health re- 



Jack Underwood of Enterprise visited 
Springfield and vicinity the past week 
and did fair business considering condi- 
tions in some of the coal mining towns 
of that section. 



THE CLEARING HOUSE 

OITI I C Second 1 1 -i ml equipment. Seats, Projectors, DI JVC 

JLLLJ Screens, I 'Linos, Organs, Theatres and Mis- fj \J \ |J 

cellnneouK Articles. 



= Twe cents per 

s word payable in 

H advance. IV o mis 

H accepted for less 

I than 50c. 

llllllllllllllllllllllllllllllllllllllllllllllll 



Rates for other n 
spaces fnrnlshed ^ 
on request. = 



llllllll 



For Sale — Two Simplex machines with 
motors, screen, eompensarc galvanized 
booth, 40 chairs, -,<HH> carbons, piano 
lamp, mat tine:, and frames, Address I .. 
Mtintz, 17i>3 Central, Dubuque, Iowa. 

P 3t-3-22 

WANTED TO BUY OR LEASE 
picture show, state full particulars In 
first letter, will take immediate posses- 
sion. — A. A. Murphy, HIS South 17th St., 
St. Joseph, Mo. Plt-3-14 

A-l PROJECTIONIST available immedi- 
ately. Long: experience, handle any 
equipment. 2Vo bad habits. Dependable. 
\ on -union. Salary reasonable. Glenn 
Smith, Girard, Kansas. Plt-3-14 

For Sale — Two Simplex machines with 
projectors, screen, eompensarc galvanized 
booth, 4 chairs ^.04 Ml carbons, piano lamp, 
matting, and frames. Ail dress E. Muntz, 
17«3 Central, Dubuque, Iowa. P3t-3-28 

WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full Infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines, 
Iowa. P3f — 2-28 

PACK TOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — W'urlitzers, Seeburgs Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reprodueo 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



VAUDEVILLE — MUSICAL TABLOIDS 

GIRL REVUES — BANDS — 

ORCHESTRAS 

furnished for 

Theatres — Picture Palneea — Clubs 

Societies — Shrines — Fetes 

ColleKCs — Etc. — Etc. 

by the 

WESTERN VAUDEVILLE MAN- 
AGERS ASSN. 

a subsidiary of the 
ORPHEUM CIRCUIT 

Knnsas City Office 

201 Mainstreet Theatre Bids. 

Jolly Jones, Jr., Manager 



At Liberty — Operator; non-union; four 
years experience on Powers equipment. 
Address E. S. Culver, Jr., 710 Third Ave- 
nue, Eau Claire, Wis. 



_l_ 



WAXTED TO BUY THEATRE 

in town over 2.500 population, must be 
u'mmI proposition. State full particu- 
lft"*s in first letter. Address Box R. 
. Reel Journal, Mainstreet Thea- 
tre BldK.."Kansas City, Mo. 



isas.City 

Engraving & 
ColorplateCo 

000*4 Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Ftchin6 

"on time" service 



THEATRES TO BUY AND SELL 
We quickly consummate a sale or rental 
when price and terms are right. We 
know the market. Our expert knowledge 
of theatre values based on many years 
of experience enables us to Judge the 
price your theatre will bring and the 
probable time it will take to dispose of 
it. For theatres of the better class there 
is always a good market. All informa- 
tion is strictly confidential. Theatre 
Sales Co., '20'2 Main Street Theatre Bldg.. 
Kansas City, Mo. 

SEND IN 

YOUR BOX-OFFICE 

REPORTS 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 



ktSoni: 

\ Pres J 

19th and Wyandotte Streets 
Kansas City - Missouri 



Mailing Lists 

Will help you increase sales 

) Srnd for FREE catalog glvine counta 
and prices on thousands of classified 
Dames of your beet prospective cua tom- 
crs—Natiooal. State and Local-Individ- 
uals. Professions, Business Concerns. 

Guaranteed C <t ■ 

doi_3_each 




BRRGAOANNERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



mi mi i minimi mi mil ill m ■ Will mm ■ 



in iniiiiiiiiuu ii in utmuf ouiuuu mimi 1 1 1 i mimmiiiiiiiii iimimiiiium iiiiiiiiiiiiiiiiiiiiiiiiiiiiib 



"AN ORGANIZATION THAT CANT 



BE KNOCKED" 



W. H. HARDMAN 
Royal Theatre, Frankfort, Kas. 



imiiiiiiiiniii mm nig mum mmim mil ■immwm iiiiiiiinim in 11 mm nimni m\m iiiiiimmmiimiii' 



EVERY 

WARNER 

USER IS A 

WARNER 

BOOSTER! 



THE ROYAL 

FRANKFORT 



THE REGENT 

BLUE RAPIDS 



W. H. HARDMAN 

OWNER and MANAGER 
FRANKFORT, KANSAS 



Film Classics, 
Kansas City, Mo. 
Gentlemen : 

A certain film salesman from one of the big 
distributing organizations told me that their 
strongest competitor was Warner Brothers and 
their pictures. 

I firmly believe that to be the truth. 

Here is one organization that can't be 
"Knocked." They have the pictures, the service, 
the treatment and everything that goes for mak- 
ing happy exhibitors. 

I am for them and proof of that lies in the 
fact that I have just bought the next twenty for 
both Frankfort and Blue Rapids. 

W. H. HARDMAN. 



SAVE TWENTY 

DATES FOR 

THE NEW 

"WARNER 

20!" 



■iiifflmimiimiiiiiiiiiimiiimiiiiiiiiimiiiimmim 






OF KANSAS CITY Inc 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street 



Kansas City, Mo. 




iiiimmiiiiiiiimiiiiiiiimiiiiimiimiiiiiiimiiimi!iii[iiiiii!iiiiiiimiiiiiiiiiiiimiiiiiiiiiiiimiiiii!iiiiimiii>:m milium mmmmiiiiiiiiiiiiiimiimmmiiiii mmiiiiimiimm immimmmiiiiiiiimiiiiiiinimiimiiiiimiiimmmmiiiiimii iiiiiiiimiiimiiiniiii iiimmiiiiiiiiiiiiiiiimimmiiiiiiiiiimimiiiiiiiiiiiiiiii 



VOL. IX, No. 14 



MARCH 21, 1925 



PRICE TEN CENTS 

Over 

2,400 

Copies each 





i 



i 



i 



They fairly leap 
at you from 
the screen — 



stereoscopikS! 

"Let Go of My Throat" 



Imagine — 

A Ghostly Hand — 
Stretching out — 
From the screen — 
and clutching — 
at the faces — 
of your 
startled 
Patrons ! 



THAT'S STEREOSCOPIKS 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17th St 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 Olive St. 
HARRY GRAHAM, Manager 



I 



I 



i 



i 
i 



I 



1 

i 

1 




PUBLISHED EVERY SATURDAY, MAJNSTREET THEATRE BLDG., KANSAS CITY, MO 
BY REEL JOURNAL PUBLISHING COMPANY TWO DOLLARS A YEAR 

THE LARGEST FILM TRADE PA PER WEST OF THE MISSISSIPPI 



Why do you suppose grocery 
stores all carry Ivory Soap- 
Quaker Oats, Heinz's or Van 
Camp's beans and other such 
products? 

Because every Grocer understands that those staple products not only bring prof- 
its but they also bring constant customers. 

Take your theatre now for one moment. 

It has been proven by a series of tests that news weeklies and novelties have the 
same staple drawing and selling quality in the theatre as Ivory, Quaker oats and 
Heinz's beans have in the grocery stores. 

That's why we urge you to have a news weekly. That's why we urge you to show 
novelties regularly. They are the "Staples." 

When your costly feature flops you ca i always depend on novelties, cartoons and 
news weeklies to give your patrons satisfactory entertainment. 

With sure fire staples, you can never g ) wrong. 

F. B. 0. has now for some time been releasing THE SCREEN ALMANAC and the 
BRAY CARTOONS. Several thousand th ares are now using them regularly. 

THE SCREEN ALMANAC is a box off c a novelty with a sure fire draw every 
week. It shows the Movie Stars at play. People are constantly attracted by scenes 
of movie stars off the screen. 

THE BRAY CARTOONS with Dinky Doodle are fascinating and entertaining 
reels, new and snappy constantly. 

You can insure your house a certain amount of business regularly every week by 
showing these novelties, and when your feature is weak depend on these twins of en- 
tertainment to save your performance. 

THE BRAY CARTOONS are written and directed by Walter Lantz. 

THE SCREEN ALMANAC is produced by E. V. Durling. Both are Standard 
Cinema Productions and two of the best consistent crowd bringers on the market. 




STANDARD CINEMA PRODUCTIONS 

Distributed by 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 S. Hudson, Oklahoma City, Okla 
106 S. Cross Street, Little Rock, Ark. 



HUNT STROMBERG 

presents 

a Intrepreter 
of the 
Eternal 




' The Sensational 
W Theatre Favorite 
¥ of the Year 

in a new series of Colorful 
Action Dramas 



The Bad 
Lands 

Silent 
Sanderson 



** 



The Texas 
Trail" 

Beyond th 
Border" 



PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 

CHARLES KNICKERBOCKER, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



You Get Thi 



No. 423 — Straight from the Shoulder Talk by C( 



I find myself so completely at a loss for word 

strong enough to describe "The Last Laugh" that I am going to us 

the words of some of the most famous critics in the United States. 

"The Last Laugh" was made by the Ufa Compaiv 

By a stroke of good fortune and by some quick action, Universal g< 

the American rights to distribute it. And I want to add that I was never more proi 
to present any picture than I am in the case of this perfect gem. 

"IF ANY EXHIBITOR IS OFFERED THI 

PICTURE AND PASSES IT UP, HE DOESN'T DESERVE TO E 

IN BUSINESS." That's just one of the astonishing remarks made by the Billboa 
reviewer in his criticism of "The Last Laugh." 

"THIS IS A FILM THAT WILL GO DOWN I 

HISTORY AS ONE OF THE BIG PICTURES OF THE DECADI 

That's one of the many strong statements made by Variety's critic. 

"We warn you that you'd better see it* Probab 

no film shown this season will stir up such a lot of discussion anc 
you want to be 'Film Wise' you'd better take a peek at it. SIMPLY SUPERB. Spli: 
didly done. Excellence itself. New and refreshing. You'd better see it; you're si 
to enjoy it." Just imagine the critic of the New York Evening Post going into si 
raptures over any picture! 



LAST LAUGH 



mmle, President of the Universal Pictures Corp. 



"THE PICTURE HELD ME IN A VISE -LIKE 

IIP. When Emil Jannings is right there isn't a greater screen artist 

he world. And he is right here. I have never seen a more compelling photoplay." 
it comes from George Gerhard of the New York Evening World and you can put it 
^our pipe and smoke it. 

"Abounds in the unusual-A MASTERPIECE! It 

worth heavy exploitation. Word of mouth advertising will bring 
wds." That's just a part of what Laurence Reid of the Motion Picture News had to 
about "The Last Laugh." 

"THE STORY GRIPS ONE FROM BEGINNING 

) END — a jubilant finish — and a masterpiece." That comes from 

rdaunt Hall of the New York Times, and Mr. Hall is not in the habit of getting 
ited over anything. 

"IT REALLY LEAVES ONE BREATHLESS." says 

s Christian Science Monitor and if you know anything about the 

iservatism of that paper, you'll realize how powerful such a bit of praise is. 

I could give you others but that's enough to start 

th. I want to urge you with all my heart and soul not to miss "The 

»t Laugh." Now and then you're entitled to get the last laugh. HERE'S YOUR 
1ANCE! 



Page Six 



THE REEL JOURNAL 



March 21, 1925 



-i*-" ; "~ 





c. 

Ci] 
Ka 

X. 
K 



1 

a i 



BEN SHLYEN 
'iiliDislier and Editor 
<'. Tucker, A«v. Mtfr. 

culating in Missouri, 
nsas No. I >k lahoma. 
\ t ka nsa s, West, 
ntucky, West. Ten- 
ssee, So. Illinois and 
W. Indiana. 
3very Saturday by 
: e i, .r o ii r x a \j 

PUBLISHING < <>. 
instrcet Theatre Bldg. 
Kansas <'ity, Mo. 




The Last Laugh 

Words fail us in attempting to properly de- 
scribe Universal's newest special production, "The 
Last Laugh." To say the least it is astoundingly 
different from anything we have ever seen on the 
screen. The acting, especially of the star, E'mil 
Jannings, the direction, the photography — all are so 
remarkable that for two days we have been unablb 
to forget it. The whole thing is so unusual and so 
fine a piece of dramatic production that we doubt 
if we shall ever forget it! 

It is difficull to properly describe this master- 
piece. We heard many adjectives of praise as we 
left the Liberty Theatre, where the largest pre- 
view ever held in Kansas City was given. The audi- 
ence, though some exhibitors and exchangemen were 
present, was largely a "public" crowd, some 750 be- 
ing there. And the expressions overheard were, 
ist remarkable," "unusual," "most wonderful," 
"great." etc But even all of these adjectives fail to 
justly describe "The Last Laugh." 

It is indeed a super-film. 

Briefly, it is a simple story — a characterization 
— a satire on life, if you will, of an elderly hotel 
coachman, who because of his age, is deprived of 
his magnificent uniform, which he held in the great- 
est esteem, and pensioned to a less dignified position. 
He is jeered and laughed at and is in the depths of 
despair. Hut — he gets the last laugh and it's a 
i i y one, too. 

i he picture does not have a love theme, or con- 
tain a bit of romantic relief, but it is brimful of 
pathos — not a sorrowful theme — and you'll like the 
old character portrayed by Emil Jannings and think 
n of his wonderful acting. And just as the re- 
of the picture is full of pathos, so is the 
la t pari full of comedy — different comedy — that 
will leave the audience in a most happy mood. 

The right kind of advertising and exploitation 
will put this picture over big. And word of mouth 
advertising will also be a big factor, for it will un- 
doubtedly create much comment. 




"The Best in the West" 




:)<2^e$ 



News 
Highlights I 




pS 



Ceremonies at Universal 
City, Cal., March 16, will mark 
the tenth anniversary of the 
founding of the big Universal 
studios. Carl Laemmle, U- 
chief, will open the gates of 
the city with the same gold 
key used in the dedication 
ten years ago. Then, the 
studios occupied 2,500 square 
feet of floor space. Today 
the corresponding figure is 
over 200,000 square feet. 

* * * 

Sydney S. Cohen was nom- 
inated to run for the office 
of chairman of the national 
Theatre Owners Chamber of 
Commerce at a meeting in 
New York last week. Charles 
L. O'Reilly was nominated 
for the vice-presidency. The 
in v, alliance in candidates is 
viewed as a significant move 
fur harmony in exhibitor or- 
ganization ranks. 

* : != * 

A claim for $70,000 damages 
was filed last week with the 
Atlanta Film Board of Trade 
by the Southern States Film 
Company against Southern 
Enterprises. The plaintiff is 
charging failure to live up to 
a special "play or pay" con- 
tract. This is one of the 
largest suits ever entered in 
arbitration history. 

* * * 

Universal's earnings in 1924 
were $1,700,000 net, represent- 
ing a 34 per cent increase 
over 1923. After full pay- 
ments on preferred stock. 
$5.28 per share is to go to 
common stockholders. There 
are 250,000 -hares of common. 

* * * 

Reports from Hollywood 
aver that Rudolph Valentino, 
following his split with Ritz- 
Carlton, is negotiating for a 
distributing berth with Unted 
Artists. Of five pictures, 
which Ritz was to make for 
Paramount, however* only 
one, "Corba," has been com- 
pleted. 

K.i j mond I.. Schrock was 
made general manager of 
Universal City, "U's" big 
studio, last week, succeeding 
John Griffith Wray, who re- 
igned bei ause of ill health. 
Schrock comes into his re- 
want after years with the 

1 aemmle organization. 

+ + * 

An advance estimate i"iii 
ing fi ..in Famous declares thai 
l.ei w een 70 and 80 pictures 
will he the output during 

1925-26. 



LET this little 
David of Ad- 
vertising slay the 
Great Goliath of 
Buying R e s i s - 
tance. 



# 



'I'ln' feud between the little 
Davirl of truth and optii- 
Tiism and the Giant of Buy- 
ing resistance goes on 
around us every day. 
Many have been the bat- 
tles the little David has 
won — slowly, hut surely, 
hit by bit. the story of the 
advertised product pene- 
trates into the far corners 
of the market. You know 
the story of the trickle of 
water which ultimately di- 
vided the boulder in twain! 
Your product needs the 
little David of Advertising. 



£ 



YOU CAN REACH 2,400 
SHOWMEN MOST EF- 
FECTIVELY AND- ECO - 
N O M T C A L L Y 
THROUGH THE ADVER- 
TISING COLUMN'S OF 

THE REEL 
JOURNAL 

The Film Trade Paper of 
the Southwest. 



"Captain Blood" 

and Other Big Treasure^Getting Pictures 



"PAMPERED YOUTH" 

with Cullen Landis and Ben Alexander 



"THE BELOVED BRUTE" 

with Marguerite De La Motte, Wm. Rus- 
sell and Victor McLagen 



NAZIMOVA in 
"THE REDEEMING SIN" 



"THE CLEAN HEART" 

with Percv Marmont, Marguerite ^ e La 
Motte 



"FEAR-BOUND" 

with Niles Welsh, Marjorie Daw, 
Will Nigh 



ANITA STEWART in 

"BAREE, SON OF KAZAN" 



"TWO SHALL BE BORN" 

with Kenneth Harlan, Jane Novak 



"GREATER THAN 
MARRIAGE" 

with Lou TeUigen and Marjorie Daw 



"TIDES OF PASSION" 

with Mae Marsh and Special Cast 



"A SCHOOL FOR WIVES" 

with Conway Tearle. 



Coming : 




Steele of the Royal Mounted" 

The Happy Warrior" 

Wild Fire" 

The Alibi" 
"Unknown Story" 
"The Road That Led Home" 

and others 



m 
is 
si 
~ 
■■ 

'Hi 
isi 

m 

® 
m 



•■■■ 

m 



V 
I 

T 
A 
G 

A 
P 

H 



ST. LOUIS 

A. Danke, Mgr. 

3312 Lindell Blvd. 




KANSAS CITY 
C. A. Schultz, Mgr. 
Davidson Bldg., 



m 



Registered U S. Patpnt Office 



,1. iii.^ 






THE 

WESTS 

GREATEST 

HORSEMAN 




AND 



BOOK 

This New Series 

NOW 



MOTION 
PICTURE 
THRILL 
KING 




Solid Silver 

Rodeo 

statue 

won by 

YAKIMA 

CANUTT 

for master 

horsemanship 



Now making a series of 
Four Fast Action Westerns for F. B. O. 

The West's Greatest Horseman and motion picture thrill king who does all his own stunt 
himself in a series of (4) high speed Westerns is good news for Exhibitors. Canutt 
a whirlwind. Your patrons will "eat his stuff up." Book this new series of 4 and a< 
vertise them widely. Show your patrons something new in "way out West" productior 
packed with 100% entertainment. The first of this new series is titled— "SCAR HAN AN 
Watch for the others. Book the 4 Canutt's and laugh at competition. 4 whirlwind be 
office pictures. 

Produced under the direction of Ben Wilson 

Film Booking Offices 



Slower Bldf., Eidui City, Ho. 
HI? OUt* Street, St. lools, Jfo 



127 So. Hudson, Oklahoma Citv. Okla 
10« S. Cross St., tittle Rock, Ark. 



March 21, 1925 



THE REEL JOURNAL 



THE KANSAS CITY STAR SCORES CENSORS 



Political Board Proves Inefficient, 
Writer Declares. 



The Kansas Cityt Star, the strength and influence of which is unquestioned in 
Missouri and Kansas, has taken a decided stand against the censorship bill now in 
the Missouri legislature. The following editorial was published in the morning edi- 
tion of the Star Tuesday: 
"But experience has shown that po- 
litical censorship is not the right way 
to deal with the evil. Half a dozen 
states have tried it. The results are not 
encouraging It has proved undesirable 
to attempt to substitute the judgment 
of a political board for the judgment of 
the public. The task of censoring all mo- 
tion pictures that are produced is one of 
overwhelming magnitude. A board of 
censors is forced by physical limitations 
to sliyli't much of the work. But it is 
driven by the desire to prove that it is 
earning its salary. So boards are in- 
veigled into such asininity as trying to 
get passages cut out of 'Peter Pan.' 

"The motion picture producers them- 
selves have felt the need of a voluntary 
censorship. Co-operation among them 
to this end already is under way. It 
has not gone so far as it should. Where 
it has failed there still is a chance for 
court action in specific cases, and there 
is always the opportunity for the public 
to show discriminaton in refusing pa- 
tronage to vulgar pictures and in patron- 
izing good productions. These remedies 
may be slow in producing the results de- 
sired, but they are better than the evils 
involved in political censorship." 



CIRCUS SERIAL READY 



B. Dubinsky Heads 

St. Joe Organization 

Barney Dubinsky, manager of the 
Tootle Theatre, St. Joseph, Mo., has been 
elected president of the newly organized 
M. P. T. O. St. Joseph, which is a chap- 
ter of the M. P. T. O. Kansas-Missouri. 
Other officers elected were; Jack Moore, 
Olive theatre, first vice-president; Ed- 
ward Peskay, Penn theatre secretary, and 
John Egli, Hickory theatre, treasurer. An 
executive committee will be selected 
soon, part of the committee to look after 
all urgent business matters that might 
arise. By-laws also will be adopted at 
a meeting soon. The organization also 
will create a sub-association to sell ad- 
vertising slides from which revenue for 
maintaining the organzation will be de- 
rived. 

"The M. P. T. O. Kansas-Missouri does 
not intend to allow these city bodies to 
stand alone as soon as organization is 
completed," C. E. Cook, business man- 
ager of the inter-state association, said. 
"It is just another move to further ce- 
ment the foundation of the Kansas-Mis- 
souri league Springfield, Joplin and 
Moberly are the next Missouri towns 
which will be organized." 



Universal's 10-Chapter Mystery 
Show Offered March 9th. 



NEW PRODUCERS HEAD 



"The Great Circus Mystery," a chap- 
ter picture heralded for release through 
Universal exchanges early in the summer, 
has been advanced for release and now 
will reach the screen on March 9th, ac- 
cording to L. B. Metzger, local manager. 

The Circus serial will replace "The 
Fighting Ranger," which features Jack 
Daugherty, AI Wilson and Eileen Sedg- 
wick, and has been set back to May 11th 
for release, and will not be pre-released, 
Metzger said. 

"The Great Circus Mystery" stars Joe 
Bonomo, a stunt and strong man. It was 
originally projected as a 15 chapter serial, 
but has been shortened to 10 chapters. 



Louis Reichert Succeeds Charles Knicker- 
bocker Here. 



WOMEN OPPOSE CENSORS 



Missouri Bill Still in Hands of Com- 
mittee. 



The status of the Missouri censorship 
and standing room bills has not been 
changed in the last week, both measures 
still being in committee. 

"If necessary, members of the Motion 
Picture Committee of the Women's City 
Club of Kansas City will go 'o Jefferson 
City to oppose the censorship bill," Mrs. 
Eleanor Walton, chairman cf the com- 
mittee, said the other day. 

The committee adopted a resolution 
last week opposing political censorship. 



Louis Reichert, veteran distributor, this 
week succeeded Charles Knickerbocker 
as manager of the Kansas City exchange 
of Producers Distributing Corporation. 
Reichert comes to the Kansas City post 
from the West Coast, where he was di- 
vision manager for Selznick up to the 
time of dissolution. Knickerbocker has 
not announced his plans for the future. 

Mr. Reichert has been in the business 
since the industry's infancy, starting with 
the old Edison Company in New York. 
Later he joined the staff of the General 
Film Company, and then later, wa.s trans- 
ferred to the San Francisco office of the 
Metro Company. He was with the Metro 
organization for six years, leaving to go 
back east with Realart. 

In reminiscing over the events through 
which the industry has grown to tremend- 
ous proportions, Mr. Reichert remember- 
ed when the "Great Train Robbery" was 
made, it was 750 feet in length. "Then, 
it was considered the pinnacle of screen 
achievement," he said. 



F. O. Williams, has opened his new 300- 
seat house in Carl Junction. Mo., accord- 
ing to advices reaching Movie Row. 



Would Register Architects. 

Jefferson City, March 3. — Formation of 
a board of examiners for architects which 
would be supported from application and 
registration fees is provided for in a bill 
engrossed in the house of representatives 
today. The bill, according to William 
Hicks, author, of Kansas City, is intended 
to remove questionable practices by un- 
reliable architects. 



Page Nine 

2 New Members to 

Kansas Censor Body 



Governor Ben Paulen of Kansas an- 
nounced Tuesday a list of board appoint- 
ments for the new administration. Among 
them was listed the names of Miss Emma 
Viets of Girard, and Airs. W. H. Haskell, 
Kansas City, Kas., as members of the 
Kansas Board of Motion Picture Censors. 

Miss Viets was a member of the board 
prior to her appointment, but was re- 
moved two years ago when Governor 
Davis disapproved of her ban of "The 
Birth of a Nation." 



"SPEED SPOOK" TO CAPACITY. 

Johnny Hines' latest production, 
"Speed Spook" was given its premiere 
showing in this territory last week at 
the Isis Theatre, Topeka. According to 
E. C. Rhoden, manager of Midwest Film 
Distributors, handling this production, 
who was present in Topeka last Mon- 
day, it opened to tremendous business, 
outstepping anything that has played To- 
peka for many a day. 



SELL ST. JOE 100 PER CENT. 

Not only has the Midwest Film Distrib- 
utors, Inc., closed their entire output first 
run in St. Joe with the Electric, Tootles 
and Orpheum Theatres, but they have 
also closed the following suburban houses : 
Savoy Theatre, South St. Joe; Park, 
Penn, Olive, Palace and Royal Theatres. 
A private screening of the "SPEED 
A private screening of the "Speed 
Spook" was held at the Orpheum Thea- 
by all the theatre men of St. Joe. They 
were unanimous in claiming it Johnny 
Hines' best picture and signed up for the 
"Speed Spook" as well as the other two 
succeeding Hines subjects. The three 
Reed Howes were also sold 100 per cent. 



STEWART IN "BAREE." 

In signing a contract to star in Vita- 
graph's "Baree, Son of Kazan," Anita 
Stewart has returned to her first love, 
according to C. A. Schultz, Kansas City 
manager. Like many other picture cele- 
brities, Miss Stewart had her start with 
that company and it was under the Vita- 
graph banner that she rose to stardom. 

Norma Talmadge's latest success for 
First National, "The Lady," has been set 
for its Kansas City premiere at the 
Mainstreet Theatre the week of March 
15. 



Since arriving on the Warner lot, 
Willard Louis has had a wide variety of 
roles, ranging from the difficult part of 
Prince and King in "Beau Brummel" 
down to the lowly but important hobo 
in "The Limited Mail." 



New Vitagraph Title. 

"Tides of Passion' is the title finally 
bestowed by Vitagraph on the production 
now 'being) made in California by J. 
Stuart Blackton, in which Mae Marsh 
is to be starred, C. S. Schultz, Kansas 
City manager, announced this week. 
Despite the popularity with which the 
reading public of Basil King's best seller, 
"In the Garden of Charity," from which 
the picture is adapted, the new name is 
regarded as better fitted for photoplay 
purposes, while it assuredly is appro- 
priate to the story, Schultz said. 



Page Ten 

K. C. Papers Score 
"Blue Sunday" 



THE REEL JOURNAL 



March 21, 1925 



Bill 



Kansas City newspapers have heaped 
upon the' head of Representative Ray, 
author of Missouri's bluest Sunday clos- 
ing law, more ironical criticism than has 
befallen any public official in some time. 
The bill, which would close virtually 
everything on Sunday except the churches • 
in the state of Missouri, has been reported 
out of the committee on official salaries 
and fees with the recommendation that 
it "do pass.'' 

The Press Criticism 

In a long editorial, excerpts of which 
follow, the Kansas City Star has this to 

sav : 

'■Members of legislative bodies are per- 
mitted to speak on 'questions ot personal 
privilege.' Representative Ray of Kan- 
sas City seems to have been able to ex- 
pand this traditional courtesy far enough 
to have what might be called a bill of 
personal privilege reported favorably by 
a house committee. 

. .He has undertaken to abolish 
Sundav games by law. not. apparently, 
because they are Sunday games, but be- 
cause, being Sunday games, they may be 
reached through an amendment to the 
law regulating Sunday labor. Mr. Ray 
does not seem to be opposed to Sunday 
baseball on moral grounds, but as a 
nuisance obnoxious to him personally. 
The Journal-Post has this to say: 
•' . . .It also is a well known fact 
thai there is a lot of room in Kansas City 
where one can live on Sunday and every 
other day and not have his ears annoyed 
by the howling- of those who enjoy their 
favorite pastime. In fact the move on 
the part of the lawmaker who objects to 
other folks' pleasure would give him 
peace of mind and possibly a more whole- 
Bome air." 

A Violator Himself 
But, the "kick" of the whole story, 
which has not yet been published by the 
press, is the fact that Representative Ray 
himself was arrested in Kansas City about 
sixteen vears ago for violating the Sun- 
day closing law. then temporarily in ex- 
ince, as manager of the old Olympic 
theatre. This fact is borne out by 
of Kansas City newspapers, giving ac- 
counts of the arrest, and by William 
Werner of Kan-.:- City, who then was 
Mr. Ray's operator. 



"The Jungle Goddess" i 
serial I have playi d in 3 years. It's 
a relief to find such a god i ial. ' 
M. L. GUIER, AUDITORIUM 
THEATRE, S!. VI ER, MO BUY 
IT FROM MIDWEST FILM DIS- 
TRIBUTORS.— Adv. 



HEADQUARTERS 

For Exhibitors and Film Men 

<&&! HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 




Among the visitors of the week were: 
(',. L. Hooper, Orpheum, Topeka ; Mr. 
Staples, Rockport, Mo.; Harry McClure, 
Strand, Emporia; C. M. Pattee, Pattee, 
Lawrence; F. G. Weary, Farris, Rich- 
mond, Mo. 

* * * 

Rus Borg, Educaional booker, was rem- 
iniscing between bookings the other day. 
Borg started with Educational over five 
years ago. "Why, when we started, my- 
self and a girl were the office force; to- 
dav, we have eleven employees," he de- 
clared. Borg has been with Edurational 
continuously during the past five years. 

* * * 

C. T. Lynch, Omaha manager for Me- 
tro-Goldwyn, was a visitor of the week, 
and a guest at the farewell dinner given 
in honor of G. A. Hickey, former district 
manager, who has been transferred to the 

coast. 

* * * 

Carl F. Senning, Educational manager 
in Kansas City, was out in the territory 
this week leading another drive for his 

company. 

* * * 

The negative won the decision in a de- 
lude on the question, "Resolved that 
Censorship of Moving Pictures Should Be 
Continued in Kansas," in a debate spon- 
sored by the Women's City Club of Par- 
sons. Kas.. last week. 

* * * 

Many persons in Kansas City attempted 
tn render an heroic service to the com- 
munity jn stopping what appeared to be 
a driverless racer on the streets of Kan- 
sas City this week. They learned to their 
chagrin that the "menace" was the "Speed 

S| k" car. and that the same was pilot- 

i 1 at will by an expert driver, Roland 
Thompson, cleverly concealed under the 
hood of the car. "The Speed Spook'' 
opens its Kansas City premiere at the 
Pantages Theatre Saturday. It is one of 
the special Johnny Hines pictures which 

Midwest is handling. 

* * * 

Last week was a tiusy week for Mid- 
west Film Distributors, Inc., taking care 
of the contracts sent in from Rube Mel- 
cher, who is handling the Missouri ter- 
ritory and E. N. O'S'hel, who is handling 
the Kansas territory. E. C. Rhoden also 
took to the mad, making a few key 
towns. 

* * * 

Rhoden claims that his policy of handl- 
ing comedy action productions and big 
outdoor stones is meeting with the favor 
of the exhibitors. The best proof of this 
is the fact that the exhibitors are sign- 
ing up for the Midwest lineup just as 
i as their salesmen can get to them. 
* * * 

Frank I. Newman, Jr., has resigned 
from the Paramount sales force and will 
in the Future devote himself to dishing 
out publicitj Fot the Newman and Royal 

'I he; 

* * * 

S. E W'illtoit, Jefferson Theatre, 

eld, Mo., was in town this week 



and signed up his pledge for Universal's 
Laemmle Jubilee Week. 

* * * 

'Already 100 pledges for Laemmle Jubi- 
lee Week— isn't that bully," all this from 
L. B. Metzger, chief cheersinger in the 

big U drive. 

* * * 

"The Boys are sure out and working 
hard, right at 'em all the time." And 
this came from a manager, C. A. Schultz 

of Vitagraph. 

* * * 

The Vitagraph sales force was en- 
thusiastic this week after viewing a 
screening of Vitagraph's coming picture, 
"A School for Wives," featuring Conway 
Tearle. 

* * * 

Lee Balsly, Western Pictures Co., man- 
ager, was among the group of hustlers in 
the territory the past few days. 

* * * 

C. W. Allen, assistant manager for 
Vitagraph, was out on a tour of Northern 
Missouri the latter part of the week. 

* * * 

Bob Withers, Enterprise manager, was 
out early telling the boys the qualities 
of "Fighting In France," his new picture 
of the world war. 

* * * 

"The Lost World," First National's spe- 
cial picture from Sir Arthur Conan 
Doyle's story, is continuing its sensational 
run in Philadelphia, New York and Bos- 
ton, according to advices received by 
Tom O. Byerle. Kansas City manager. 
The special will be road-showed during 
the summer before its general release in 
the fall, he said. 

* * * 

Clyde E. Black from the West Coast, 
has been added to the Kansas City staff 
of Associated Exhibitors. Black will 
cover the key towns. 

* * * 

Floyd Lewis, district manager for As- 
scoiated Exhibitors, has been called East 
to the bedside of his mother, who is ser- 
iously ill. Lewis has been in charge of 
the Kansas City office during the absence 
of Dan L. Martin. 

* * * 

The Newman Theatre used large news- 
paper advertisements in both Kansas 
City papers last week to announce the 
start of Pathe's new serial. "Idaho." 
This is one of the few times that the 
short subject has been featured in the 
advertising of the big down-town house. 

* * * 

P. D. C. Change Title 

The forthcoming Renaud Hoffman pro- 
duction adapted from one of George Pa- 
tullo's Saturday Evening Post stories, 
that was produced under the working 
title of "Crossed Words" has been chang- 
ed to "Private Affairs," Louis Reichert, 
Kansas City Producers manager, has an- 
nounced. 

"Private Affairs'' will be released by 
Producers Distributing Corporation on 
April 20th. 



Watch for "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 



"ten years without a stop 
or a bit of trouble" 



Here's a record of projector performance that should mean much to you. Think of it! A half score 
years of perfect projection, unhampered by trouble, worry or unnecessary expense. Read Sam Kennedy's 
letter. It may help put you right on this projector proposition. 



The 




Projector 



has led the field 

for more than 

fifteen years 

and 

over ninety 

per cent of the 

Simplex 

Projectors 

sold during this 

period are still 

in SERVICE! 




VAUDEVILLE 



PHOTOPLAYS 



The Princess Theatre 

SAM M. KENNEDY, Manager 

203-205 S. Franklin Street, 

Kirksville, Mo. 



March 4, 1925. 

Yale Theatre Supply Co., 
Kansas City, Mo. 

Gentlemen : 

We are today celebrating our tenth anniversary 
in the "Princess Theatre." 

And I want to tell you we have used your Sim- 
plex Machines every day of the ten years without 
the least stop or a bit of trouble. I cannot give 
them enough praise, as I consider them perfect in 
every respect, and when I build my new theatre, 
which I trust will be this year, I will give you an 
order for two. 

Thanking you, I am, 

Yours truly, 

S. M. KENNEDY. 



Next Week! 



We're going to publish another frank 
opinion on the merits of the Simplex 
Projector; written by a prominent ex- 
hibitor whom you all know; following that there'll be still more. Space 
permitting we hope to publish them all. 



if 



you are contemplating the installation of new projection equipment; but, are 
now unfamiliar with the Simplex Projector and its many points of superiority; 
just take this precaution for your own protection: INVESTIGATE! Don't be 
hasty; allow yourself time enough to get the real facts from disinterested 
sources. That done, we are at your service, with any further information you 
may require; as well as a most attractive proposition on the installation of a 
pair of SIMPLEX PROJECTORS. 



YALE THEATRE SUPPLY CO. 

Simplex Distributors 
Kansas City, Mo. Oklahoma City, Okla. 



Page Twelve 

Cosmic Firm Faces 

$150,000 Damage Suit 



THE REEL JOURNAL 



March 21, 1925 



Star* Tire of "Missionary Work;" To 
Court For Salaries? 



Des Moines, la., March 9. — Bryant 
Washburn, movie star, and other stars 
of the newly organized Cosmic Produc- 
tions, indicated here today that they 
would file personal damage suits amount- 
ing to $150,000 against the Cosmic Com- 
pany, H. L. Tighe, production manager, 
and J. A. Devaux, in charge of the per- 
sonal appearance tour which appears to 
have gone on the rocks here. The stars 
are asking damages alleged due in suf- 
fering their reputation to the ills of dis- 
repute following in the wake of the tour 
and in some cases the suits are to be 
filed to recover salaries. 

Shortly after the arrival of the "Movie 
Frolic'' here, the entire troupe was 
threatened with arrest for "jumping" a 
hotel bill in Omaha. The stars allege 
that Devaux, in charge of the tour, was 
supposed to have paid all bills. The 
troupe was subjected to other debasing 
publicity in Omaha, where members are 
said to have participated in a question- 
able affair, and in Kansas City recently, 
where a "Movie Ball," in which the stars 
were to be presented and dance with the 
public, decidedly 'flopped." 

The tour was planned in Hollywood as 
a publicity feature for the new company, 



and un itinerary covering the larger 
cities of the country decided upon. 

Among the stars who are members of 
the troupe are: Bryant Washburn, Phyl- 
lis Haver, Cullen Landis, Ena Gregory, 
Anna May Wong, Joe Murphy and oth- 
ers of lesser prominence. Members said 
they intended returning to Hollywood. 
Devaux and Tighe, officials of the party, 
are said to have bolted. 



Mound City, Kas., has sold his house to 
W. D. Bearce, manager of the Peoples 
Theatre at Blue Mound, Kas. Mr. 
Bearce will assume the management of 
his new theatre at once. 

Lauck is to continue his connection 
with the Standard Oil Company. 



Consolidated Amusement 
Installs New Equipment 



The Consolidated Amustment Company, 
the largest amusement syndicate in the 
state of Kansas, operating the Miller, Or- 
pheum, Palace, Wichita and Princess 
theatres at Wichita and the Regent Thea- 
tre at Newton, Kas., just recently in- 
stalled new Simplex Projectors in both 
the Miller and the Palace at Wichita. 

The new machines are of the latest 
type with double bearing intermittent 
movements. The Miller Theatre is one 
of the f.nest theatres in the state. 

The two new installations of Simplex 
projection equipment were made by the 
Yale Theatre Supply Company, local dis- 
tributors. AH of the Consolidated Amuse- 
ment houses in Wichita are now equipped 
with Simplex projectors. 



NEW LIBERTY MANAGER. 

Sam Carver, a widely known showman 
from the East Coast, this week took over 
the management of the Liberty Theatre 
here, Universal's First Run House. He 
succeeds S. J. Stebbins, who had been 
manager of the Liberty for a short while. 

Carver has managed a number of large 
theatres in the East during his career, 
and recently was in charge of a Bridge- 
port, Conn., house. Before leaving Kan- 
sas City, Stebbins did not make his fu- 
ture plans known. 



Lauck Sells House 

T. H. Lauck, for some years owner and 
manager of the Opera House Theatre, 



"Coast of Folly." 

Because of the illness of Gloria Swan- 
son in Paris the Famous Players-Lasky 
Corporation has postponed production of 
' The Coast of Folly," which was to have 
been started at the company's Long 
Island studio next month, according to 
Ben Blotcky, Kansas City manager. 

Allan Dwan, who was to have produced 
this picture with Miss Swanson in the 
star role, will make instead "Night Life 
of New York,'' an original story by Edgar 
Selwyn. 

Rod La Rocque will have one of the 
featured roles. 



Save dates for 




wmie 



PMI1BIN 

and 

IIORtfM*ltEl$Kj 

A splendid mi<. i j ..i love, laugh- ! 
ter b rid I ea rs, presented against s 
backg round of rare b< a ul y a ml 
charm, Elabora telj taged in 
the picture Is i he goi g i ous fash- 
lon shew with M b h plendent 
cost umes a nd bi autlful models. 
With an unusually brilliant cai I 
Including: Rosemary Theby, 
Cesar.. I ira vina, R • D one, Mike 
Donlln, Joseph Swlcka rd, n an 
Hersholt. 

Based on the 

"Bi i In Life" by Muriel 

lliri. 

] Hi acted by Svend G idi 




A Single Reel Novelty 
That is "Hard-to-Beat" 

1LW0AK] 
KL(H®W " 





"As a combined educational and enter- 
tainment feature these Lyman H. Howe 
Hodge -Podges are hard to beat. Their 
arrangement could hardly be improved 
upon.—" M. P. NEWS 




MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MARCH 21, 1925 



Number 15 



GOLDBERG PREDICTS BIG VOL- 
UME FOR INDEPENDENT 
FIRMS SOON 



New York. — Jesse J. Gold- 
Inirg, president of Independ- 
ent Pictures Corporation, re- 
turned to his west coast stud- 
ios in Hollywood. Calif.. 
Thursday, following a flying 
trip to New York City, dur- 
ing which increased plans for 
production were made and 
discussed by the executives 
of the company. 

Big Production In June. 

According to Mr. Goldburg, 
production activity among the 
independents on the coast has 
slowed down for the present 
following the high water 
mark of production reached 
February 1st. 

Indications point to a ter- 
rifi'c amount of production 
commencing June 1st. reports 
Mr. Gold'burg. 

"There will he a greater 
number of first run pictures 
made by Independents after 
June 1st than ever before, 
but contrary to the methods 
heretofore used, pictures will 



be made in series, not as in- 
dividual productions. 

"The independent producer, 
and by that I mean the pro- 
ducer "of individual pictures 
commonly known as 'orph- 
ans' has passed out." 

New Faces to Stardom. 

Mr. Goldburg foresees a 
rather startling change con- 
cerning present day stars. He 
says that the independent 
producer is now in a position 
to get recognized artists and 
the high grade acting talent, 
heretofore denied him. "The 
season of 1925-26 will see more 
new stars created from un- 
recognized talent than ever 
before. Stars of yesterday 
and today as well, we may 
say, will not be the stars of 
tomorrow. In other words, 
box office names we have all 
looked to in the past as great 
money makers, will have 
served their usefulness as 
headliners in the business. 
They will be used I believe, 



MAKE 1925 a BIG YEAR 



WITH 




Great 
Westerns 

"The Pick of the 
Market" 



Here is our 
March 22nd re- 
lease. It's a 5- 
reel American 
drama. Anoth- 
er of the money 
making west- 
erns. 



ARROWpresents 

EDMUND COBB 

("TWO-f ISTED ED") 

in 
InAnAshton Dearholt Production 

AT DEVIL'S 
GORGE 

Fights! Thrills! Action! 

Let us supply you with service you'll like. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



as supports in pictures, and 
new stars and box office 
names will take their places.'' 
According to Mr. Goldburg's 
observations, the Independ- 
ents have set the pace for the 
curtailment of extravagance. 
Production Cost Down. 

"For every ten pictures 
produced last year costing 
over $35,000 each, we will not 
see more than one produced 
next year costing in excess 
of this amount." Mr. Gold- 
burg points out that it is the 
Independents who have shown 
the old-line houses the verac- 
ity of the idea that the cost 
of a picture can never de- 
termine its grade. 

"Witness that Fairbanks, 
Pickford, Chaplin, Lloyd, Val- 
entino, Talmadge and Tom 
Mix are making action pic- 
tures of vital drama and com- 
edy, rather than great showy 
extravaganzas. 

"The demand, true to the 
cycle. leads me to believe that 
the season of 1925-26 will call 
for first dramatic productions, 
with a strong dose of sensa- 
tionalism, but barring alto- 
gether sex problems. 



'ROMANCE OF ACTRESS- 
NEXT CHADWICK FILM 

Elaine Hammerstein has 
been engaged by Chadwick 
Pictures Corporation to head 
the all-star cast that is being 
assembled for "The Romance 
of An Actress." a new Hunt 
Stromberg special production 
which is now being made in 
Los Angeles. The picture 
will be distributed here by 
the Independent Film Co. 
Theodore Von Eltz, one of 
the most popular leading men 
of the screen, has been sign- 
ed for the leading male role 
opposite Miss Hammerstein. 
Charles Murray, the noted 
comedian, wdio has been seen 
in several recent Chadwick 
pictures including "The Wiz- 
ard of Oz" is prominent in 
the cast, which also includes 
such well known players as 
Stuart Holmes, Derelys Per- 
due and John Sainpolis, ac- 
cording to Joe Silverman, 
manager of the Independent 
Film Co., Kansas City rep- 
resentatives for Chadwick. 



Short Subjects 

With PUNCH— PEP 
and Box-Off ice Value! 



Bennie Leonard 

in 



♦♦ 



Flying Fists" 



A series of six two-reel knockouts 
embellished with all the wit and 
humor of Sam Hellman, famous for 
his Saturday Evening Post yarns. 

Brims Over With Ro- 
mance, Pathos, Thrills and 
Laughter 

and 
"HOT DOG" 

The greatest 2-reel novel- 
ty comedy ever made with 
all small animal actors. 
A sensation everywhere ! 



INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



Page Fourteen 



ENTERPRISE OFFERS 
WORLD WAR FILM 

"Fighting in France," the 
sensational picture of the 
world war, offered by En- 
terprise I >istributing Corpora- 
tion, i ed tliis week. 
Ai cording to Bob Withers, 
prise, the 
picture has been booked solid 
ome time to come. He 
declared that although he had 
two print on the picture, he 
believed it would be neces- 
sary to obtain more to meet 
the demand. 

"Fighting in France" is an 

authenl i< pii turization of the 

Id War, thi i ue : hav- 

ieen officially filmed by 

the U. S. Signal Corps. It 

is said to present the great 

war's terribli actualities in 

ping reality, and to be the 

most authentic screen version 

yet offered of the stupenduous 

drama. 

Throughout the South, 

e picture has played, 

ird attendances 

been reported in its 



One hundred theatre build- 
ing projects were announced 
y. New York leads 
with 21 theatres planned. Mis- 
souri promoters have an 
nounced plans for three 
larger houses. 



!« 



INDEPENDENT NEWS 



rVT You May Play This 

JLMOW" Screen Triumph! 

"FIGHTING 

IN 

FRANCE" 



The official picturization of the 
great World War as filmed by the 
U. S. Signal Corps. 

Just released this week and al- 
ready booked solid for weeks with 
two prints. You know what that 
means! 

Wire in your date now! 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18th St. Kansas City, Mo 



•■• 



March 21, 1925 

5 MARCH RELEASES 
FOR WESTERN FIRM 

Lee Balsly, manager of the 
Western Pictures Company, 
has reported a high number 
of bookings for his first two 
March releases. They arc: 
"That Wild West," featuring 
William Fairbanks, and "The 
Kip Snorter." starring Dick 
Hatton. 

This week Balsly announc- 
ed his three coming March 
releases in keeping with his 
policy of releasing one picture 
every week. They are: "The 
Speed King," with Richard 
Talmadge; "A Devil's Gorge," 
with Edmund Cobb, and "Not 
Built For RunninV' a special 
featuring Leo Maloney. 



•■■ 



NEW STANDARD SERIAL 

Standard Films has a new 
serial release, "Riders of the 
Plains," which should be of 
special value to exhibitors in 
and around St. Joseph, Mo., 
because of the historical story 
this production relates deal- 
ing with the Pony Express 
that started from St. Joe. 
There's a lot of interesting 
stuff about this production, 
which F. J. Warren, general 
manager of Standard, prom- 
ises to disclose from time to 
time until the serial is re- 
leased. 



W. L. Vaughan Buys 

New Center Theatre 



W. I i 'lian, owner of the Art 

The. City, Kas., has extended 

to the Kansas City, 

Mo., . ing pun based on March 9 

. heatre, ISth Street and 

\l II. Shankman 

er. Mr. Vaughan will 

t, the established 

showing pictures 

1 15 cents admissions. The 

New I enter. ,,,. ,,f the 

largest and ted suburban 



F. B. O.'s Cash Contest Booms. 

The cash contest put on in connection 
with the selling campaign of "On the 
Stroke of Three," the first picture made 
by Associated Arts Corp., is attracting 
mjIi. in wide attention, according to R. E. 
Churchill, Kansas Citv manager for F. 
B. O. The first prize is $1,000. The 
other two thousand dollars is divided 
liberally in many prizes. All a person 
has to do is to send in a name that will 
' the place if the title "On the Stroke 
of Three.'' 



IS "LOVE GOOFY?" 

chosen a, the 
title o i medy in which 

i ior the 
; . Senning, 1 I 

An- 

cenj of the 

its. will 

Kathleen 

idy. 



Cast "Little French Girl." 

New York. — With the addition of Mario 
Majeroni for the part of "M. de Maubert" 
the cast for "The Little French Girl," 
which Herbert Brenon recently started at 
the Long Island studio is complete for 
I 'ai amount. 

Majeroni, whose most recent appear- 
ance was with Belie Daniels in "Argen- 
tine love," will be one of a number of 
well known players to be seen in sup- 
port of Alice Joyce, Neil Hamilton, Mary 
Brian and Esther Ralston, who have the 
Featui i'l : 



M. P. T. O. 

Meet to Springs 



At a meeting of the board of di- 
rectors of the M. P. T. O. Kansas- 
Missouri at the association's headquar- 
ters in Kansas City Wednesday, the 
date of the semi-annual convention, 
which will be the first meeting of the 
inter-state body as a unit, was set for 
May 4 and 5, at Excelsior Springs, Mo., 
a suburb of Kansas City, and a health 
resort. The convention probably will 
he in the Kims Hotel, the place not 
having been definitely determined yet. 



F. B. T. Organizes 

for Credit Check-Up 



I E RE-CREATION O F 
BRIA1 

I : 
. 

! 
i I ■ ! 

i s,TTRAi 
INS MID W E ST 

- lribi roi io w. 

i i 



"Awful Truth" Cast. 

< asting of the next Elmer Harris pro- 
duction for P. I). C, "The Awful Truth," 
completi -1 this week with the selec- 
ii W.n in i l',.i ■• tei . Phillips Smaller. 
"1 la v. in ■■■. . Gerti ude Short. Wini- 
fred Bryson I j Clark Ward to 
U] port Vein \\ res m the stellar role, 
ding to Louis Reichert, Kansas City 

Active production work is now under 
it the Peninsula Studios at San 
M ii'n. Calif., with Paul Powell directing. 



The Kansas City film board of trade 
announced this week the formation of a 
subsidiary committee to be known as 
the Credit Clearing House of the Film 
Board. There will be three members. 

The duties of the board will be to pass 
on the credit of all new exhibitors and 
others whose credit is questioned. The 
committee will pass on the legtimacy of 
all contracts befon confirmation, it was 
announced. 



Xew York. — Joseph M. Schenck's next 
Norma Talmadge production for First Na- 
tional release will be "Graustark," from 
the noted romantic novel by George Barr 
McCutcheon, which was one of the best 
selling novels of its day. 



Watch for "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 



March 21, 1925 

Bill to Free News 

Reel Becomes Law 



THE REEL JOURNAL 



Page Fifteen 



To Kansas exhibitors goes the honor 
of having successfully sponsored the 
first "anti-censorship" hill of its kind in 
the country — an amendment to the state 
censorship law providing for the pro. 
hihition of the censoring of news reels. 
The hill, any publicity on which has been 
withheld by exhibitors for fear of arous- 
ing unjust opposition, was signed Wed- 
nesday by Governor Ben S. Paulen and 
today is ,i law. 

Individual credit for the successful 
passage of the measure belongs to R. R. 
Biechcle. president of the M. P. T. O. 
Kansas-Missouri, wdio worked night and 
day and made several trips to the state 
capitol, Topeka, in behalf of the bill. The 
measure, which was House Bill No. 411, 
was introduced by Representative Endres. 



"Baree" Running Serially 
In Local Newspapers 

The serial story, 'Baree, Son of Kazan," 
has been started in newspapers having 
more than 500,000 circulation in the St. 
Louis and Kansas City territories, ac- 
cording to C. A. Schultz, Kansas City 
manager. Schultz was elated with tlie 
exploitation possibilities of the tie-up as 
regards the coming Vitagraph picture 
by the same name 

Among the papers in this section that 
are carrying the serial are: Pittsburg 
(Kas.). Sun; Kansas City Journal-Post; 
Sedalia (Mo.), Capital. Daily Journal, St. 
Joseph ; Daily Register, Tola ; Tribune. 
Chillicothc, Mo.; Eagle, Wichita; Moni- 
ter-Index, Moberly, Mo.; Daily Chronicle, 
Abilene, Kas.; Times, Hammond, Tnd ; 
Journal Peoria, 111.; Beacon-News, Au- 
rora, and Commerce News, Danville, III. 



F. B. O. to Film "Her 

Father's Daughter" 

Following the overwhelming success 
and great financial returns on "A Girl 
of the Limberlost," both in this country 
and abroad, Film Booking Offices of 
America, Inc., has purchased the screen 
rights to another Gene Stratton-Porter 
novel. "Her Father's Daughter," and 
shooting on this famous book by Amer- 
ica's best beloved author will commence 
shortly, according to an official an- 
nouncement by J I. Schnitzer, vice-presi- 
dent and general manager of the com- 
pany, Roy Churchill, local manager, af- 
firmed this week. 

"Her Father's Daughter'' ranks with 
"A Girl of the Lim'berlost" and "Freckles," 
as one of Mrs. Porters most widely read 
novels. The sales of the book total 
582,451 to date. It was written In 1921, 
three years before Mrs. Porter's death. 
Author's work is attested to in the 
total sales of her books, which aggregate 
over nine million copies, Churchill said. 



Mr. Goodell, Pastime Theatre, Ot- 
tawa, Kansas, says — ''THE MINE 
WITH THE IRON DOOR," is the 
first box office attraction he has 
played in many a moon. Thanks 
for the split check, Mr. Goodell — 
MIDWEST FILM DISTRIBU- 
TORS.— Adv. 




Quality Counts 



Where Quality and Better 
Pictures are Featured 



M 



THE 



OTIOGRAP 

PROJECTOR 

Is Invariably Selected 



H 



IT IS 

THE HEAVY DUTY 

PROJECTOR 

Ask the Man Who Uses One! 



TICKETS 

At Special 

I'rioes and 

Quick Service 

Order Xoir 



Distributors of 
DeVry Portable 



CLYDE H.BADGER 



sum 



1822WYAND0TTE- Dhc01dI?eliabkSmcel899-K ANSAS CITY, MO. 



A FROLIC FOR M-G-M 



Ka 



City Exchange 
For G. A. Hi 



Host 
ckey. 



at Dinner 



Pete Morrison Western 
Series for Vitagraph 



Members of the staff of the Kansas 
City Metro-Goldwyn exchange entertain- 
ed with a farewell banquet Tuesday night 
at the Hotel Muehle'bach for George A. 
Hickey, former district manager, who left 
Wednesday for the Pacific Coast. 

Mr. Hickey was presented with two 
gifts as tokens of the respect of his 
former associates. One, a handsomely 
wrapped piece of "Irish confetti.'' was 
pronounced to be a. "brick" of a gift, and 
the other, a gold pen and pencil, appar- 
ently delighted the recipient. 

The party, according to those who at- 
tended, was a ''bear'' of a success, so 
much so that many stalwart Metro-Gold- 
wyn supporters denied that it snowed the 
next morning. 

The guests, Mr. and Mrs. G. A.. 
Hickey, Mr. and Mrs. J, E. Flynn, Mr. 
and Mrs. ( '. K. Gregory, Mr. and Mrs. 
Jack Flannery, C. T. Lynch, Misses Cath- 
erine Donoliue, Julia Donohue and 
Gladys Mueller; Mrs. W. Grieg Eastburn, 
Misses Veronica Cunningham and Sarah 
Jane Brooks, A. P. Bill, George Hart- 
mann. Buddy Hooton, Frank Warner, 
Wm. Herrick, Fred Horn, Ted Green, 
Gilbert Jones, Tom Brosnahan, Olie Bond, 
Miss Myrtle Cloverdyke, Miss Mary 
Fitzpatrick and Mrs. Wagner and Langs- 



C. A. Schultz, Kansas City Vitagraph 
manager, announced this week the com- 
ing release of eight Western pictures to 
l.e known as Vitagraph's Western Series. 
The entire group will feature Pete Alor- 
lisoii and "Lightniu'." 

One picture will be released each month. 
Tlie first, "The Empty Saddle,'' will be 
ready in April, Others are : "Santa Fe 
Pete," "Mystery of Lone Ranch," "West 
of Arizona,'' "Cowboy Grit,'' "Range Buz- 
zards." "One-Shot Ranger,'' and "Stam- 
pede Thunder." 

Each film will be of 5-reel length. 



"Yellow Faces," Talmadge. 

"Yellow Faces'' is the title of the first 
Richard Talmadge production under his 
new starring contract with F. B. O. 



BE SEATED, GENTLEMEN! 

Although this fellow's business is sell- 
ing seats, he isn't a showman in the 
trade meaning of the word. He is T. H 
Bowen, theatre specialist with the Hey- 
wood-Wakefield Chair Company. Bowen 
has served with the Kansas City office 
of this company in this territory for 
four years. 

In relating some of his larger orders 
he named the following well-known 
buildings in the Kansas City trade terri- 
tory, which have been equipped with 
Heywood-Wakefield chairs : Kansas City 
Baseball Park, Pantages Theatre, Scot- 
tish Rite Temple. Guthrie., Okla., the 
largest Scottish Rite Temple in the 
world; the Shrine Temple, Tulsa; the 
New Moon Theatre. Omaha, and a host 
of smaller theatres. 



Please mention THE REEL JOURNAL 
to our Advertisers. 



Page Sixteen 



THE REEL JOURNAL 



March 21, 1925 




'£■"■"- ■'■■'■ :■■ 



EXPLOITATION 
IDEAS ^L5 HINTS 



i 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



POPULAR BOY CONTEST 

A BOOST FOR "RAG MAN" 



A ''Popular Boy Contest" recently ex- 
ploited the showing of "The Rag Man," 
starring Jackie Coogan, at the Elite Thea- 
tre in Waukegan, 111., the theatre donat- 
ing a Jackie Coogan suit of clothes as 
first prize, and caps as second, third and 
fourth prizes. The next twenty received 
free tickets as consolation prizes. 

This contest, conducted by Charles 
Glickauff, Metro-Goldwyn exploiteer, 
popularized the picture effectively. A 
vote coupon was run in the press with 
every issue for ten days in advance of 
the showing, the standing of all con- 
testants being published daily. The suit 
donated as first prize was exhibited in 
the window of the largest department 
store in town alongside a ragged suit 
worn by Jackie Coogan with appropriate 
captions. This double display attracted 
much attention. 

One thousand heralds were distributed 
and fifty window cards were used. A 
trailer was shown in the theatre and 
there was a special lobby display. The 
picture played to crowded houses. 



MAINSTREET, LEXINGTON, MO., 
PLANS A STYLE SHOW 
Mrs. Nell I'.rinkley, manager of the 
Mainstreet Thearte, Lexington, Mo, is 
ever awake to the possibilities of the 
showman. She is planning a spring style 
with local merchants, for an early 
showing at the Mainstreet Thearte. The 
will In society girls of Lexington 
iloi is will be of the best local tal- 
ent. Already, Lexington is abuzz witli 
interest over the coming event, and the 
' will undoubtedly prove 
efficient in perpetuating good will for 
tin Mainstreet Theatre. 



A Stereoscopik Teaser 
Now comes J. A. Epperson, Kansas 
City manager for Pathe, and claims a 
share in the prize money for unique 

- rising idea-. Epperson has di 
nated a scries of "tea ;i i " ad i for 
"Stereoscopiks." Pathe's new novelty, 
which will be used as a follow-up cam- 
paign. Among them folio" ; 

"LET GO MY THROAT," 

'I AGINE— A Ml' I rLY HAND— 
Stretching out— from the screen— 

and clutching— at the faces of your 

startled patrons — 

I II MS STEREOSCOPIKS. 
I ■ Feature ol Bill. 



NAIL DOWN THE ROOF, 

'TORNADO' IS COMING!' 



A Flash Campaign for St. Louis' 
Theatre. 



King 



"Nail down your roof! 'THE TOR- 
NADO' is coming!" 

Tins warning, printed in red on small 
envelopes, each of which contained a nail 
for that purpose, "wised up" St. Louis 
to the fact that "The Tornado," Uni- 
versal^ melodramatic smash, was the fea- 
ture picture at William Goldman's Kings 
and the Rivoli. 

Thirty thousand th'rowways were given 
out in downtown St. Louis in the cam- 
paign in which Maurice Davis, Universal 
exploiteer in St. Louis, assisted Goldman. 

Anothre bit of "flash" which helped 
draw attention to the picture consisted 
of a siren, whose rising and falling wail 
imitated the shreik of a tornado wind. 
This siren, mounted on the Rivoli's 
canopy, drew attention to the 14-sheet 
cutouts, which presented the hero bear- 
ing the heroine in his arms as he clam- 
bered amid fallen logs and wreckage. 

So successful was this "nail gag" that 
exhibitors throughout the St. Louis ter- 
ritory were quick to pick it up, to bally- 
hoo the picture for them when they 
showed it. Among the "live wires" who 
grabbed it were Philip M. Colin of the 
East St. Louis Lvric ; R. E. Gump of 
the Washington, Belleville. 111.; J. W. 
Cotter of the Fourth Street, Moberly, 
Mo.; Joe Greene of the Lafayette, St. 
Louis, and Ralph Walsh of the Maffitt, 
St. Louis. 



A STYLE SHOW FOR 

"FIFTH AVENUE MODELS" 

A showman's twist to Style Show ad- 
\ertising and a "wow" finish for his 
show was worked out by William Gold- 
man in staging his spring and summer 
of 1925 Style Show for the Kings and 
the Rivoli theatres in St. Louis. 

In connection with Mary Philbin in 
"Fifth Avenue Models," Goldman put on 
a show with revue features. He lavishly 
advertised "The Million Dollar Model"; 
and when "The Million Dollar Model" 
strutted "her" stuff, "she" proved to be 
a female impersonator. 



Dmitri Buchowetski, one of the three 
big foreign directors who have been 
brought to this country to direct pictures, 
has been engaged by Mr. Schenck to 
v> ield the magaphone in "Graustark." 



A complaint will be filed with the 
Arbitration Board against MID- 
WEST FILM DISTRIBUTORS if 
they fail to deliver the three feature 
comedies starring Reed Howes — in 
accordance with their contracts 
with exhibitors. The score of ex- 
hibitors who have signed up for 
"LIGHTNING ROMANCE," 
"SUPER SPEED" AND ^GEARED 
TO GO," know box office values. 
MIDWEST says the prints on the 
first two are in the exchange and 
the release schedule will be carried 
out. — Adv. 



GOLF TOURNAMENT FOR EXHIBITORS 

AND EXCHANGE MEN BEGINS APRIL 7 



Kansas City exchange-men announced 
this week plans for an Inter-Exchange 
and Exhibitors Spring Golf Tournament, 
which will be played over the course of 
the Excelsior Springs Country Club 
April 7. Every exchange is to be repre- 
sented, and a cordial invitation to enter 
is hereby given to every - exhibitor in 
the territory, according to Tom O. 
Byerle, First National manager, in charge 
hi arrangements. 

An elaborate luncheon, planned to meet 
the requirements of an eighteen hole ap- 
petite, is to !>,• a feature, Byerle said. 



The course has already been engaged for 
the day, he said. 

A silver trophy cup is to he given the 
winner, and other prizes for second and 
third runners-up. A registration fee of 
$5 from all entrants will be assessed and 
will cover all expenses of the match. It 
is planned to hold another tournament at 
a later date. 

All entries should be forwarded to Tom 
O. Byerle, manager, 1712 Wyandotte St.. 
Kansas City, Mo. The entry blank be- 
low has been added for the convenience 
of those interested : 



Mr. Tom 0. Byerle, Mgr. 

Inter-Exchange and Exhibitors Spring Gold Tournament, 

1712 Wyandotte St., 
is City. M". 
I inclose my check for $5 with winch please elites my name for the Golf 
Tournament to be held at Excelsior Springs, Mo., April 7. T understand this 
fee will cover my entire expenses foi the match. 

Signed 



Town 






March 21, 1925 



THE REEL JOURNAL 



Page Seventeen 




H. 



Koplar and Metropolitan Theatre 

Company, Defendants in $75,000 Suit 



Al. Lichtman Sues to Recover Lease and Sale Fee Alleged Due. 



Al Lichtman on March 5 filed two suits in the St. Louis Circuit Court asking 
$75,000 damages from Harry Koplar, well known St. Louis motion picture exhibitor. 
In one of the suits, involving $50,000, the Metropolitan Theatre Corporation, which 
is constructing the St. Louis Theatre, Grand boulevard at Morgan street, is named 
joint defendant with Koplar. 

Lichtman alleges that the money is due him as commission for swinging theatrical 
deals for Koplar and the theatre company. 
Seeks Lease Commission. 



In one suit he asks $50,1)00, claiming 
that he negotiated a ten-year lease on 
the St. Louis theatre with the Orpheum 
Amusement Company .it an annual rental 
of $100,000 and 5 per cent of the net 
profits of the theatre. He claims that he 
was retained hy Koplar and the Metro- 
politan Theatre Corporation in October, 
1924, to negotiate the lease with the 
Orpheum organization. 

In the other suit he asks $25,000 for 
securing a buyer for Koplar's half in- 
terest in the St. Louis Amusement Com- 
pany, which controls fourteen neighbor- 
hood houses in St. Louis. He contends 
that Koplar retained him for this job on 
October 15, 1924, setting a price of $400.- 
000 on his half interest in the St. Louis 
Amusement Company, but later cut the 
price to $350,000. Lichtman alleges that 
he secured a buyer at that price but that 
Koplar later backed out of the deal. 
Koplar Demurs, in Answer. 

Koplar when apprised of the suits 
filed by Lichtman, said; "Anyone can 
file a suit." He declined to comment 
further until he had an opportunity to 
study the petitions. 

David Sommers, president of the Met- 
ropolitan Theatre Corporation, admitted 
negotiations were under way to lease the 
St. Louis Theatre to the Orpheum Amuse- 
ment Company, but denied that Lichtman 
had been retained to negotiate the lease. 
He stated that his company was not in- 
terested in Lichtman's suits against Kop- 
lar. 

Lichtman was out of town and could 
not be reached for a statement. 



FILM CORP. IS CHARTERED. 



St. Louis Firm Lists Capital Issue at 
$250,000. 

The Film Corporation of American lias 
been granted a charter by the State of 
Missouri to produce and distribute mo- 
tion pictures for education and amuse- 
ment. The company has $250,000 of paid- 
up capital, and has taken over the Uni- 
versity Studios, 6800 Delmar boulevard, 
University City, Mo. The incorporators 
are: David Franklin, Joseph J. Schnitz- 
meier, John Wilson, F. T. MacCubin, H. 
S. YVylie, S. C. Gilham, and Irvin Eck- 
man . Romaine Fielding will be direc- 
tor general for the company. 



OH MINI SAYS MOVIES ARE KILL- 
ING CH1LDLIFE! 

Miss Josephine Blackstock, director of 
playgrounds for Oak Park, 111., in an ad- 
dress before the Midwest Conference of 
Recreational Superintendents in St. Louis 
March 5, charged that the motion pictures 
are destroying childlife in America. She 
claims that fairy tales do not appeal to 
children who come up against the real- 
ities of life at the motion picture theatre, 
and that Santa Claus and Cinderella have 
given way to spark plugs, radio frequency 
and other problems of adults. She 
further stated that the movies are killing 
off our poets. 



Charley Werner, manager for Metro- 
Goldwyn, has been home for about two 
weeks because of illness. 



Mrs. Wallace Reid arrives in St. Louis 
March 14 for a week's engagement with 
her latest feature film, "Broken Laws," 
which opens in its premiere showing at 
Loew's State Theatre that date. A 
private screening of the picture was given 
at the theatre Wednesday, March 15, for 
the benefit of prominent clergymen and 
social workers. 



Progress Buys 5. 

Tom Leonard, manager of Progress, has 
announced that he has bought for dis- 
tribution in the St. Louis territory five 
Arrow productions of the new series. The 
five pictures are: "The Broken Volin,'' 
•The Rip Tide," "The Splendid Lie," 
"Man and Wife,'' and "Gambling Wives." 

SPRINGTIME; TOM McKEAN, GAL- 
LANT—WEDDING BELLS 

Tom McKean, manager for F. B. O. 
and pretty Miss Georgia Brehaut of 
Hannibal, Mo., and Boston, Mass., were 
married at the Union Avenue Christian 
Church. St. Louis, Monday, March 2. 
It was a quiet affair, only members of 
the immediate families being present. 



Lew Bent is travelling all of Eastern 
Missouri for F. B. O. N. Goldbaum has 
Southern Illinois. 



Roy Anderson and Tom Reed are back 
from the Mardi Gras celebration at New 
Orleans. 



THEATRE CHANGES 

I. Stivak, who sold his Chouteau Thea- 
tre to P. Kichoff, has taken over the 
Lowell Theatre on North Broadway, 
formerly conducted by Steve Chulick. 

J. P. Murphy has sold the Idle Wild 
Theatre, East St. Louis, to J. C. Thomas, 
East St. Louis grocer. 

Other recent sales in the St. Louis ter- 
ritory included : Majestic Theatre, Bowl- 
ing Green, Mo., to Harry Cinnamon et al. 
by O. W. Hall. Empress Theatre, Haiti, 
Mo., to J. L. Dorris. New Haven Thea- 
tre. New Haven, Mo., to Sheible & Lan- 
not; Gem Theatre, Leachville, Ark., to 
F. M. Howard by Jimmie Boyd; Selbe 
Theatre, Central City, Ky., to Gish & 
Miller; Pitt Theatre, Greenville, Ky., to 
J. Jourdaine; New Theatre, Pangburn, 
Ark., to E. E. Bailey; Dixie Theatre, New 
Madrid, Mo., to John Thompson ; Royal 
Theatre, Marvel, Ark., to Cole & Ander- 
son ; Little Gem Theatre, Russellville, 
Ark., to W. A. Sinclair; Crescent Thea- 
tre, St. Francisville, 111., to George H. 
Shouse; Terry Theatre, Campbell, Mo., 
to Lyric Amusement Company by R. S 
Medley. 



Houses reported closed : Amazon, 
i. rand Tower, Iill. ; Bluffs Theatre, 
Bluffs, 111.; Home Theatre, Donnellson, 
111.; Kozy Theatre, Pocahontas, 111. ; Savoy 
Theatre, Palmyra, Mo.; Moonshine Thea- 
tre. Wayne City, 111.; Liberty Theatre, 
Frankfort, Mo.; Grand Theatre, Odin, 
111.; Kentucky Theatre, Adairville, Ky. ; 
Areola Theatre, Areola, 111.; Lyric Thea- 
tre, Houston, Mo.; Royal Theatre, Ed- 
wardsport, Ind.; Royal Theatre, Holly 
Grove, Ark.; Quincy Theatre, Quincy, 
111.; Olean Theatre, Olean, Mo.; Gem 
Theatre, Harvam, 111., and Moonbeam 
Theatre. Modesto, 111. 



BRIGHT BITS 

and 

NEWSY NOTES 



Al Marks, local manager of William 
Goldman's theatre, is the proud father 
of a beautiful baby girl. Arrived Feb- 
ruary 28. 



C. E Penrod, district manager for F. 
B. O., while here Wednesday, March 4, 
was called to Indianapolis, Ind., by the 
Midden illness of his son. 



James M. Drake, manager of the Gem 
Theatre and White Way Airdome, Maple- 
wood, Mo., is a candidate for alderman 
from the 23rd Ward, St. Louis, subject 
to the Republican primaries. The elec- 
tion will be held March 13. 

(Continued on page 19.) 



Page Eighteen 



THE REEL JOURNAL 




F. B. O. 

No Gun Man, Lefty Flynn — This second 
Flvnn picture is a real good Western, 
full of plenty of pep and action. 100 
per cent entertainment.— Princess Thea- 
tre. Cambridge, Kas. 

Galloping Gallagher, Fred Thomson.— 
Fred Thomson and Silver King are sure 
winners. They will come out for them 
through rain and snow. — C. C. Golden, 
Missouri I heatre, La Belle, Mo. 

Women Men Marry, E. K. Lincoln.— 
A good picture and pleased. _ Print and 
accessories in good condition. — C C. 
Golden, Missouri, La Belle, Mo. 
FIRST NATIONAL 
Daddy, Jackie Coogan— A little old but 
a X". 1 picture. Please! most of my 
patrons and all the children.— C. C. Terry, 
Rex Theatre, Maysville, Mo. 

Dulcy, Constance Talmadge.— <A very 
good picture. Constance is a good star, 
hut people didn't like her much in this 
one.— C. C. Terry, Rex. Maysville, Mo. 

Fury, Richard Barthelmess.— Fine pic- 
ture and in best shape. Pleased 85 per 
cent. Print excellent. Advertising ac- 
cessories excellent. — H. W. Knox, Y. M. 
I . \., Ft Leavenworth, Kas. 

Brawn of the North, Strongheart.— Very 

good picture. Wonderful scenerj of the 

north country. The dog is wonderful. 

good. — S. C. Andrews, Gem, 

Olathe, I a - 

Husbands and Lovers, Florence Vidor 
and Lewis Stone.— This is a splendid pic- 
ture lor the ladies and highbrows and 
pleases them all. Print extra good. Ac- 
id. — \Y. .1. Shoup, DeLuxe 
irville, Kas 
Peck's Bad Boy.— A very good interest- 
ing play. Had a fairly good house despite 
the bad snowy weather. Accessories good. 
— H. M. May, Varsity, Andale, Kas. 

Bad Man, Holbrook Blinn.— This was a 

good picture and pleased all. Print good. 

I . \. 1 lye, Pastime, Logan, Kans. 

Her Reputation.— Owing to the fact that 

the pre ent business is very rotten, my 

box office showed small profits, but a 

good picture nevertheless. Print good. 

May MacAvoy star.- Norman Baesclen, 

illes, Mo. 

Perfect Flapper, Colleen \1 <\ — This 

pictui e ga\ e better ;a1 i Ea< tion than 
"Fl a i nth" and we had good pat- 

on it. The nailer helps to put a 
ture over. Thanks foi them. Print 

a od i thank I. V * i 1. W. J. 

up, DeLuxe, Speai \ ille, Kas. 

Age of Desire \ nil good picture. 

tsed 90 pi I ■ ' National sure 

has the pii tun . Pi inl and ad\ erti ng 

i i . Terry, Rex, Maysville, Mo. 

Polly of Follies, Constance Talmadge. 

A '. ei ■• g 1 in' ture. I U. McCoy, Dig! 

i. I- .ins. 
Hottentot, Douglas Mac! can. I was 
■ I h t I i . i o i although it is 
old it made a littli nd n i mid have 

cleaned up had the n iad been in condi 

fohn W. Harter, Wonderland. 
Kidder, Mo. 
Penrod & Sam, Penny Alexandei Very 
picture foi all cla i oi pei iple. 



I 'Kurd to full house. Pleased 100%. 
Print and accessories good — C. W. Stark, 
Amusement Hall, Turon, Kans. 

Refuge, Richard Barthelmess — Very 

g 1 program. Print good. — W. A. Deur- 

jchlag, Strand, Ransom. Kans. 

Galloping Fish, Sidney Chaplin— 'Good 
comedy drama, played to fair crowd. 
Xeed more of this type of pictures. Print 
good. — R. A. Christy, Baker. Overbrook, 



Kans. 
Scarlet 

ill very 
good. — F 



Lily — Very good picture. Film 
good condition. Accessories 
Boles, Strand, Greenfield, Mo. 
FOX 
Dante's Ir.ferno, all-star. — One of the 
best box-office pictures I have ever used. 
— Bonaventure Theatre, Kansas City, Mo. 
MIDWEST FILM DISTRIBUTORS 
Daring Youth.— "Pleased to recommend 
this as good entertainment, pleased all. 
Condition or print good, accessories O. 
K.— 0. T. Thorn. Pastime Theatre, Medi- 
cine I ■ idge, Kas. 

He'en's Babies.— Baby Peggy is popular 
here and got me the best business of the 
week. This picture will please most any 
class of patrons. It has good clean, 
wholesome comedy, beautiful photogrs - 
phy, is well directed and well acted. This 
picture has an especial appeal to the 
whole family. Condition of print A 1. — 
Sam Minicli, Manager, Electric Theatre, 
Chillicothe, Mo. 

Listen Lester. — Am pleased to state that 
this is good entertainment — fine acting — 
good direction. Well pleased with this. 
Condition of print good. Accessories O. 
K. — O. T. Thom, Manager, Pastime Thea- 
tre, Medicine Lodge, Kas 

Captain January. — Good picture. Pleas- 
ed all. Condition of print fair. — W. M. 

G Inight, Manager, Lyric Theatre, 

Holden, Mo. 

Jungle Goddess. — Reminds you of "The 
Lost City." The best serial we have had 
for three years. Certainly a relief from 
historical and ''high-brow" serials which 
have flooded the market for the last few 
seasons Condition of print good. Ac- 
cessories satisfactory. — M. L. Guier, Man- 
ager, Auditorium Theatre, Slater, Mo. 

Daughters of Pleasure. — Very pleasing 
picture. Business slow — opposition. Con- 
dition of print O. K. Accessories O. K. — 
C. W. Goodell, Manager, Pastime Thea- 
tre, Ottawa, Kas. 

METRO-GOLDWYN 
Shooting of Dan McGrew, Percy Mar- 
mont. — A real good one. And can be 
bought worth the money. Pleased 100 
per cent here — C. C. Terry, Rex Thea- 
tre, Maysville, Mo. 

PARAMOUNT 
Heritage of the Desert, Ernest Tor- 
ii in i. \ real god picture. Pleased most 
of my patrons. I played it two nights 
t ""I business. ■('. C. Terry, Rex The- 
atre, Maysville, Mo. 

VITAGRAPH. 
Captain Blood, Warren Kerrigan — An 

excellent picture but lost us money both 
at Hardin and Norborne, Did not take 
in the price ol the picture at either house. 
Weakley & Walden, Noil. ..rue and 
Hardin, Mo. 



March 21, J 925 

Between Friends, special cast — My 
opinion of this picture would not look 
good in print. Absolutely rottten and 
am glad enough of my patrons were ab- 
sent to make the receipts fall below the 
cost of the picture. This is the first 
time we have been stung on a Vitagraph 
picture in a long time — Weakley & Wal- 
den, Norborne and Hardin, Mo. 

Guilty Conscience — This picture was 
not liked as well as the ones before. 
Weather bad and crowd small. Condi- 
tion of print bad. — Clarence Stevens, 
Amusu, Archie, Mo. 

No Defence, William Duncan — A good 
picture. Condition of film good. — Elec- 
tric Theatre, Corning, Kas. 

Steelheart, Wm. Duncan — A good pic- 
ture. — Electric Theatre, Corning, Kas. 

Ninety & Nine, Colleen Moure — The 
picture seemed to please 507o but the 
forest fire was not as great as advertised. 
Some were disappointed with it. Had a 
good house. Print fair. — Elite Theatre, 
Greenleaf, Kas. 

The Man From Brodneys, J. Warren 
Kerrigan — Very good picture, had fairly 
good house first night. Pleased 90%; 
second night very poor house, but on ac- 
count of terrible accident here in town. 
This picture should make money for all. 
— Elite Theatre, Greenleaf, Kas. 

Pioneer Trails, Cullen Landis — This is 
an extra good action picture. Has more 
drawing power than the average picture. 
Pleased and business good. — Larabee 
Opera House, Isabel, Kas. 

The Heart of Maryland, Catherine Cal- 
vert — A wonderful picture interesting 
from the start. Picture pleased better 
than "Classmates.'' A picture every ex- 
hibitor ought to show. — E. Crawford, 
Army Y. M. C. A.. Ft. Leavenworth, Kas. 
Blizzard, (comedy). Jimmy Aubrey — 
Much different from the usual run of 
comedy. Set the house crazy. — Army Y. 
M. C. A., Leavenworth, Kas. 

Borrowed Husbands, special cast — 
Pleased about 50%. Had a 'good house. 
But no applause. — Peoples Theatre, Blue 
Mound, Kas. 

On the Banks of the Wabash — A good 
picture. Film good. — C. H. Stevens, 
Amusu, Archie, Mo. 

Captain Blood, J. Warren Kerrigan — 
It is a wonderful picture. Each one ex- 
celled him and herself in acting, and they 
are all A-l. I wish every exhibitor would 
run it. I ran it at the Memorial Hall as 
it was too big for my theatre. — I. S. 
Williams, Delphus Theatre, Carthage, Mo. 
Restless Souls, Earl Williams — This was 
a good picture. I never saw Williams 
play in a poor one. Film good. — G. L. 
Finkenbinder, Queens, Lucas, Kas. 

The Little Minister, Alice Calhoun — 
This was a good picture but awfully dark. 
— G. L. Finkenbinder. Queens. Lucas, Kas. 
Pioneer Trails, Cullen Landis and Alice 
Calhoun— Pleased fully 90% of patrons 
and is a real small town picture. Went 
over like wild fire for us. Don't be 
afraid of it. — H. L. Gibson. Auditorium, 

I anton, Kas. 

STATE RIGHTS. 

Branded a Bandit, featuring Yakima 

Canutt. — This is a new star. The picture 

has plenty of action and should please 

100 per cent.— Homer Eblon, Eblon Thea- 

I I e. Kansas City, Mo. 

Hard Hittin' Hamilton, featuring 
Buffalo Bill— Buffalo Bill is getting bet- 
ter each release, give us more of them. — 
A. E. Elliott, Elliott Theatre, Independ- 
ence, Mo. 



Watch for "RIDERS OF THE PLAINS"— with ' 'Star" and "Beverly." 



March 21, 1925 

ST. LOUIS NEWS, CONTINUED. 



Laemmle Jubilee Month (April 12 to 
May 9) promises to set new records foi 
the local Universal office if the advance 

bookings are a criterion to what is to 
come. New contracts are rolling in 
every day. The exhibitors are saying it 
with dates. 



THE REEL JOURNAL 

B. Y. Henry, district manager foi 
United Artists and C. W. Eckhardt, as- 
sistant general sales manager foi Fox 

Films, are scheduled to visit us tin 

ing week. 



Page Nineteen 



led to Southern Illinois. He formerly 
was short subject manager for Universal. 



Alperson to A. E. 

Eddie Alperson, formerly manager for 
Universal in St. Louis, has taken over 
the Omaha office of Associated Exhib- 
itors. He was in Omaha at one time for 
First National 



Sol (Battling) Ross of Portland, Ore.. 
and Los Angeles, Cal.. has joined the local 
Universal sales staff. He has been as- 
signed t" Southern Illinois. 



Thieve: stole the apparatus used to 
broadcast the program of the Grand 
Central Theatre, Grand boulevard at 
Lucas avenue, over Radio Station WCK 
The instruments were valued at $400. 
They were taken from the theatre stage 



Charles Kraus, booker for Vitagraph, 
gave a birthday party at Cafferatta's on 
Saturday evening, March 7. < overs were 
laid for thirty. 



Visitors of the week were : Tom Reed, 
Duquoin, 111.; Oscar Weslty, Gillespie, 
111.; S. 1 loman, Benld, 111.; Jim Redly. 
Alton; [ohn Marlowe, Herrin, 111.; I. I.. 
Dorris, "Haiti, Mo,; P. J. Sheible. New 
Haven, Mo.; Noah Bloomer, Belleville, 
111. 



Wesley Barry passed through on his 
way to Hollywood. His personal ap- 
pearances in the St. Louis territory were 
verj successful. 



Roger Thompson has joined the local 
Paramount sales forces and been as- 



LOEWS ESCAPES BLAZE 

Patrons of the Loew State Theatre, 

Eighth street and Washington ave 

fori ed to lea's e the theatre about 
10:30 p. m. Friday, March 6, when fire 
broke out in the seven tory building ol 
the Frank Find Grocery Company, 
Seventh and Lucas avenues, and smoke 
rolled into the auditorium. 

A strong fire wall protected the theatre 
from the flames. The grocery building 
and contents were destroyed with a loss 
of $250,000, and but $10,000 insurance. 



I|IIIIIIIIIIIIIIIIIIIIIUIIIIII!II«IIIIIIIIIIIIII!!II!!IIIIIIIIIIIIIIIIIII 

Twe rents per 

word payable In 

| advance. No nds 

= accepted for less 

m tlinn 50c. 



THE 

SELLS 



CLEARING HOUSE 



Second Hand Equipment, Seats, Projectors! 
Screen*, I'Uinos, Orcans, Theatres and Mis- 
cellaneous Articles. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kiniai City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



BUYS 



Hates for other 
Spsices furnished 
on reuuest. 



II 

MOVING PICTI HK operator, ten years' 
experience) ivants steady Job; best of ref- 
erences. I*:. E. Stewart, Leslie* Ark. 

P3f-4 -3 

For Sale — Two Simplex machines with 
motors, screen, compensarc galvanized 
booth, 40 chairs* 2,000 carbons, piano 
lamp, matting?, and frames. Address !■;. 
>l u nt /., 1763 Central, Dubuoue, Iowa. 

p 3t-3-22 

WANTED TO BUY OR LEASE 
pictnre show, state full particulars in 
first letter, will take immediate posses- 
sion. — A. A. Murphy, HIS South 17th St., 
St. Joseph, Mo. Plt-3-14 

A-l PROJECTIONIST available immedi- 
ately. Long 1 experience, handle any 
equipment. No bad habits. Dependable. 
Non-union. Salary reasonable. Glenn 
Smith, Girard, Kansas. Plt-:t-14 

For Sale — Two Simplex machines with 
projectors, screen, compensate galvanized 
booth, 4 chairs u.onn carbons, piano lamp, 
matting, and frames. Address E. Mmitz, 
17(.:t Central, Dubuque, Iowa. P3t-3-2S 

WANT MOVIES — tan deliver buyers, 
need all price the«tres. Write full Infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines, 
Iowa. P3f — 2-2S 

Theatre Wa n ted — Good fa rm in ten t ra I 
Missouri, Eastern Kansas, and also good 
South Missouri farm to exchange for 
1 heatre building, preferably in country 
town. One or all. Lock Box J47, Hardin 
Mo. I»2t-3-2S 

PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in — 
str rui cuts — Wurlitzers, Seeburgs Foto 
Players and others. 

.1. W. JENKINS SONS MUSIC CO.. 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Wrtte for catalog. — tf. 



an, pilling iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii limn 



Increase Your 
Profits 

with the novelty 

STAR ART 
CALENDAR 

A heautiful monthly calendar that 
will keep your program before 
your patrons every day of the 
month. 

Costs Less 

than ordinary programs 
Write Today for Sample and Prices 

THE REEL JOURNAL 

Mainstreet Theatre Bldg. 
KANSAS CITY, MO. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house ol 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSK' HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



msas.Citr 
Engravings 
ColorpiateCo 

#*c/i</ Walnut - Kansas City 

Main 47©7 

Halftones Color Plates 
Zinc Etching 



'on time^stirvici* 



ailing Lists 

Will help you increase sales 

} Send for FREE catalog; giving counts 

and pricea oo thousands oi i lassined 






ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



The Experience of these Leaders 
Should Be Your Guide \ 




Three Women 
Find Your Man 
Lover of Camille 
This Woman 
The Age of Innocence 
The Narrow Street 
The Dark Swan 
Lighthouse by the Sea 
The Lost Lady 
Broadway Butterfly 
The Bridge of Sighs 
On Thin Ice 
Man Without a 

Conscience 
The Woman Hater 
Eve's Lover 
How Baxter Butted In 
My Wife and I 
Recompense 
Tracked in the Snow 

Country 
Kiss Me Again 








"For the past year I have considered 
Warner Bros. Classics as being the very 
best consistent product which I have to 
offer to my audiences." 

WILLARD FRAZIER, 

Empress, Paola, Kas. 



"There is no better group of pictures 
made. They seem to please everybody. 
Every exhibitor throughout the country 
should show them. 

WALTER BURKEY, 

Admiral, Kansas City, Mo. 



"1 consider Warner Bros, pictures the 
best buy 1 ever made. 1 use them on my 
best days and my box-office record shows 
them up at a bigger gross than anything 
that I run." 

C. L. GERMAN, 

Royal, Bonner Springs, Kas. 



"We always get big crowds when we 
advertise Warner Bros, pictures. They 
are rightly named Film Classics." 
J. P. PHILIPS, 

Lyric, Colby, Kas. 



"Warner Bros, have the pictures, the 
service, the treatment and everything that 
goes for making happy exhibitors." 
W. H. HARDMAN, 

Royal, Frankfort, Kas. 



"I think Warner Bros, product the most 
consistent on the market. 

BARNEY DUBINSKY, 

Tootle, St. Joe, Mo. 





OF KANSAS CITY. •»« 



Al Kahn, General Manager 

M. A. Kahn, Manager 
Earl Bell, Sales Manager 

115 West 17th Street 



Kansas City, Mo. 



OTie cfilm Trade cPaper of the Southeast; 



i«>a£WS> s CPi 



Drawing Power 

Is what the exhibitor wants in the pictures he plays 

DRAWING POWER 
is the vital need of every serial production 

—and that's why 

these leading first run showmen have bought Pathe's 

newest serial. 



FRANK L. NEWMAN 

Newman Theatre, 
Kansas City, Mo. 

A. F. "PECK" BAKER 

Electric Theatre, 
Kansas City, Kansas. 



HERSCHEL STEWART 

Missouri Theatre, 
St. Louis, Mo. 

STANLEY CHAMBERS 

Miller Enterprises, 
Wichita, Kansas. 



"IDAHO" 

THE MASTER SERIAL! 

If ever there was a serial, or any other form of motion picture, for 
that matter, that deserved the appellation, "epic," "Idaho!" is that picture. 

"Idaho!" is a serial of red-blooded adventure, of thrills the like of 
which you've never known before. All the elements that have made 
serials of the past successful are to be found in "Idaho!". .But more than 
that — it's an emotional thunderstorm ! 

Pathe Exchange, Inc. 



KA1V3AS CITY— HI W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 OLIVE ST. 
HARRY GRAHAM, Manager 



Vol. IX 
■No. 15 



MARCH 28, 1925 ' 

Published Every Saturday t>3 
REEL JOURNAL PI B. CO. 
Mninstreet Theatre Bids;. 
Kansas City, No. 



liars 



a Year 



EXTRA! EXTRA! 

International News Scores Again 

Coolidge's Second Inauguration on 
Broadway Screens Same Afternoon 

Special Train Brings Greatest Scoop in History of Motion 
Picture News Films! All Competition Beaten! 

ALL records were smashed in train time today when a special train made 
l a record run from Washington to New York over the Pennsylvania 
System in three hours and thirty minutes, carrying films of the inaugural 
made by the International Newsreel Corporation. This train arrived in 
New York the winner of a keen race between train and airplane. 



COMPLETE LABORATORY ON BOARD 

With this train and through the coopera- 
tion of the Pennsylvania Railroad, the In- 
ternational Newsreel Corporation scored the 
most decisive scoop in the history of motion 
picture newsifilm. Arrangements we re made 
with the Pennsylvania R. R. whereby a 
special train was equipped with a full labora- 
tory for developing and printing him. A 
corps of International cameramen were as- 
signed to cover every possible angle of the 
inaugural ceremonies. From the moment 
the President left the White House and 
during his journey down Pennsylvania Ave- 
nue to the Capitol, where he took the oath 
of office and delivered his inaugural address, 
he was within range of one of the many 
International movie cameras. Immediately 
after the President passed the various points 
where the cameramen were stationed, fast 
automobiles rushed the film to the Union 
Station, Washington, where it was hurriedly 
placed aboard the Pennsylvania Railroad- 
International News Special Train. 

A CLEAR TRACK TO NEW YORK 

Four minutes after the ceremonies, the 
International News Special was speeding 
kansas city UNIVERSAL FILM 



out of the Union Station on its record- 
breaking run to New York. As it passed 
with tremendous speed through the cities 
between Washington and New York, the 
films of this important news event were 
being developed and printed by skilled film 
workers. Members of the Editorial Staff of 
the International News, viewing the pic- 
tures on board the train, cut and titled 
them, with the result that when the train 
pulled into the Pennsylvania Station three 
hours and thirty minutes after the depar- 
ture from Washington, motion picture films 
were ready for exhibition at all leading 
theatres in New York showing International 
News. Automobiles with motorcycle police 
escorts met the train and rushed the film 
to the theatres. 

ALL RECORDS FOR SERVICE BROKEN 

Not only did International News set a 
record in delivering film of a news event 
to the theatres but competitors who hired 
airplanes to transport their film were badly 
beaten as the Pennsylvania Railroad has 
performed a seemingly impossible feat in 
actually winning a race between airplanes 
and the Pennsylvania Railroad- Interna- 
tional News Special Train. 

EXCHANGES st. louis 



TOO BIG FOR ANYONE TO MISS! 

We're proud to present Miss Talmadge in a story that lifts you with one bold sweep into the 
heights of emotional drama and holds you by its compelling and cumulative tension straight to 
the story's close. She portrays the life of a littla ballet dancer with a delicacy and a surety of 
touch that make the character breathe with the breath of life. We sincerely believe that you'll 
be both proud and glad to have seen it. 




by Martin Brown; screen version by 
Frances Marion; based on A. H. Woods' 
play, "The Lady"; a Frank Borzage pro- 
duction; presented by Joseph M. Schenck. 



2b 

'national 
Picture 



'I dreamed about bein' a lady!" 

prayed and 'oped and tried to be nice — to be a 

lady! But they tore my man from my arms — 

and when they did they tore the 'eart out o' me. 

iawd! I loved 'im — I'd have loved 'im as much 

he'd been nothing but a bus conductor. But 
what was I? Nothin' but a burlesque dancer. 
An' me 'opin to be a Lady! 

"But we're meant to live somehow — ain't we — 
even though our 'earts is busted?" 



KANSAS TITY. MO. 

\'V1 U > :iimI St. 



FIRST NATIONAL PICTURES, Inc. 



ST. LOIIS. MO. 
1119 Locust St. 



Page Four THE REEL JOURNAL March 28, 1925 

Universal Pictures 

Proving a Sensation on Broad-way! 

Oh Doctor ! 

A HARRY POLLARD PRODUCTION 
from Harry Leon Wilson's famous book, starring 

Reginald Denny 

Critics Go Wild Over It! 

WIT Read Any New York Newspaper Review 

Held Over for Second Week at Piccadilly by Lee Ochs 

BDOOOOOOOOOOOOOOOOOOOOOO O OOO O OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO< 



Tis@ Last Laugh 



Third Broadway House Fifth Big Clean-up Week 

Crowds Demand It! 

Critics acclaim it!— Cameo holds it over! 

apooooooooeooooiBoooeoooDoooooooeoooooooooooooooooooooooooocoocoooooooo o oooooooope o coeoooopoocc o d 

lee ochs at Smoldering Fires - 
Pe §* ■*" Piccadilly Fifth Ave. Models 'and 

books The Price of Pleasure 



UNIVERSAL has the Pictures — Presented fry CARL LAEMMLE 

^ . , i. , — 

\ 





-on absolute old fashioned rJot * 
wlth exhib itors scrambling tb^etfftem- 






ALBERTA VAUGHN— GEO. O'HARA— AL COOKE 
KIT GUAR D and STANLEY TAYLOR 

DIRECTED BY WESL EY RUGGLES 

Simply marvelous 2-reel stories, bigger, better, finer than any series ever dis- 
tributed by Film Booking Offices. 

(mmeasureably bigger than the original "FIGHTING BLOOD" stories — bigger and 
better than "THE TELEPHONE GIRL" stories— better than "THE GO GET- 
TER SERIES". 

ABSOLUTELY MADE TO ORDER FOR EXHIBITORS who want steady busi- 
ness for 12 solid weeks. We're in luck to be tied up with H. C. Witwer to write 
'em for us — we're in luck to make em — you're in luck to be able to get such gems 
of brilliant entertainment for your house. 

"THE PACE MAKERS" puts you in a class by yourself. If you don't get 'em 
for your house — THAT'S YOUR FAULT. Absolute matchless Box Office gems. 
Grab 'em quick. ,. 




2^= WHEN YOU PLAY THIS SERIES YOU HAVE NO COMPETITION 



Snower Bldg., Kansas City, Mo. 
J312 Olive Street, St. Louis, Mo. 



Procurable Onlv Through 

FILM BOOKING OFFICES 



127 So. Hudson, Oklahoma City, Okla. 
106 So. Crosf Street, Little Rock, Ark. 



Page Six 



THE REEL JOURNAL 



March 28, 1925 




BEN SHLYEN 

Publisher and Editor 

C. C. Tucker. Adv. BIgr. 

Circulating in Missouri, 
Kansas, No. Oklahoma, 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
II EEL JOURNAL 

PUBLISHING TO. 
Mailistreet Theatre UMp. 

Kansas City, Mo. 



An Important Victory 

Kansas exhibitors are to be congratulated in 
the important victory they have won with the sign- 
ing of the Endres Bill by Governor Paulen, which 
does away with censorship of news reels in the 
state. Particularly are they to be congratulated in 
having organized the fight and successfully seen 
through to conclusion as a law the first anti-censor- 
ship amendment in the country. Quite conclusively, 
the long past exchange of courtesies with the now 
Governor Paulen has brought forth its reward many 
fold. 

In the successful ending of the fight just con- 
cluded, exhibitors should give individual credit to 
R. R. "Dick" Biechele, president of the Interstate 
M. P. T. 0. There's a real fighter and a gentleman 
to boot. Never too agitated to lose a sense of diplo- 
macy, and never to politic to falter in the constant 
chain of endeavor for the advancement of his or- 
ganization. 



Our New 'Dress' 

Always seeking improvement and endeavoring 
to Kive our readers the very best we this week in- 
troduce a new "dress" for THE REEL JOURNAL. 
This is the first change we have made in our cover 
design in five years and we somehow disliked to 
part with the old one. However, it is our belief 
that the new cover is still as distinctive and original 
in design. You will note that our color scheme is 
not changed. This is far different from that of 
any other trade paper and lends a tone of individu- 
ality that immediately distinguishes THE REEL 
JOURNAL from others. 

We have from time to time made many improve- 
ments and have added new departments. But these 
are only beginnings. Much is planned that will in- 
crease the value of this paper to you. We are here 
to serve and to help you in your business. And in 
that end we have an infinite job. Just watch us! 



"The Best in the West" 



1" News *1 
S Highlights i 





A sensation in the news of 
the week was launched with 
the announcement by Warner 
Bros, that they had signed 
John Barrymore and Syd 
Chaplin on long term con- 
tracts. The Chaplin contract 
covers a period of years. 
Barrymore is to make two 
pictures in 1925-26. 

* * * 

It is understood that Ramon 
Novarro lias signed a five- 
year contract with Metro- 
Goldwyn. 

* * * 

Rudolph Valentino last 
week concluded negotiations 
with United Artists calling for 
the making of three pictures 
the coming year. 

* * * 

Cecil B. DeMille nosed out 
President Coolidge for hand- 
shaking honors last week 
when he met 4,000 persons 
last week on the occasion of 
taking over the Thos. H. Ince 
studios at Culver City. 

* * * 

Famous has signed Douglas 
MacLean to a contract cov- 
ering a period of years, ac- 
cording to announcements 
made Friday from both par- 
ties. Thereby MacLean re- 
turns to the organization 
which released his first pic- 
ture, "Twenty-Three and One- 
Half Hours Leave." 

* * * 

Carl Laemmle, "U'' chief- 
tain, this week signed a con- 
tract with Dmitri Buchowet- 
ski in which the European 
director is to produce Uni- 
versal^ next big special fol- 
lowing "The Phantom of the 
Opera," which is to he a tre- 
mendous version of "Napo 
leon the Great." 

* * * 

Jack Dempsey and Estelle 
Taylor, his bride, are to ap- 
pear in a re-issue of the old 
Fairbanks - Triangle picture, 
"Manhattan Madness," for 
Associated Exhibitors, if ne- 
gotiations now under fire with 
Oscar A. Price are concluded 
Price is on the coast in con- 
nection with the deal. 

* * * 

Net profits of the Famous- 
Players-Lasky corporation for 
1924 will total $5,402,500, ac- 
cording to an estimate in the 
Wall Street Journal last 
week. 



B 



"A man may make a 
mousetrap better than his 
fellow man. 'ADVER- 
TISE IT' and the world 
will make a beaten path 
to his door." 



Run Up 
Your 
Flag! 



You can hardly expect a 
disinterested world to seek 
you and your business out 
in the bustle of the great 
sales highway. You must 
remember your competitors 
— who naturally are try- 
ing to divert your custo- 
mers from your doors into 
their own. 

It's up to YOU to boost 
your product — live it — talk 
it — advertise it — and put 
it in the leading column 
where you know in your 
heart it should be. 

Your signature or your 
brand name is your flag, 
by which all the world 
knows of your product. 
RUN UP YOUR FLAG TO 
THE MASTHEAD AND 
KEEP IT THERE! 



YOU CAN REACH OVER 
2,000 SHOWMEN' MOST 
F. F F E C T I V E LY AND 
ECONOMICALLY 
THROUGH 

THE REEL 
JOURNAL 



The 



Film Trade Paper of 
the Southwest. 



ffl? 



March 28, 1925 



THE REEL JOURNAL 



Page Seven 



OH BOY! 



Here's a Real One— 




U FRANK WOODS 

SPECIAL PRODUCTION 



-EAUTYandjie 

Bad MA n * 



— \ - Sy PETER B. KYNE 

^v. -*. Directed by 

^WILLIAM WORTHINOTON 

JfeUased by 





~ PR ODUCERS - DJSJRIB U TING ^CORPORATION ~ 



And Here's Another One— 




PRISCILLA 

'dean 

Runner 

Jl HUNT STROMBERG 

personally supervised production 



tfeleated by 




~ PRODUCERS ~ DISTRIBUTING ~ CORPORATION - 



And These 



v 



will back up anything 
you say for them. 



ANNIVERSARY SERIES 



HER MARKET VALUE 

Agnes Ayres and an All-Star 
Cast 

ON THE THRESHOLD 

Gladys Hulette. Henry B. 
Walthal, Sam De Grasse 

PRIVATE AFFAIRS 

Renaud Hoffman's Comedy 
Feature 



THE GIRL OF GOLD 

Starring Florence Vidor 

STOP FLIRTING 

Al Christie's latest and great- 
est feature comedy 

THE AWFUL TRUTH 

Agnes Ayres in Arthur Rich- 
man's Great Broadway 
Success 



• 



GET THE HABIT 



Play one PRODUCERS production 
and you will play them all! 



Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 
LOUIS RE1CHERT, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 

C. D. HILL, Branch Manager 



Page Eight 



THE REEL JOURNAL 



THE "AX" IN THE MUSIC TAX 



By Clair M. Pattee, owner 



Pattee Theatre. Lawrence 
mittee, M. P. T. O. A 



Member Executive Com- 



EDITOR'S NOTE — This is the first of a series of articles written for THE REEL 
.JOURNAL by Mr. Pattee on the music tax situation. The writer is an authority on 
his subject, "and has compiled his facts from his briefs taken over a score of years. 
The technical points at issue an- thoroughly covered and brought down to date since 
the enactment of the first copyright law in 1790. The second installment will be 
published next week. 



"The Motion Picture Theatre Own- 
ers Convention to be held in Milwau- 
kee, May 12. 13 and 14, will give an 
opportunity to diagnose the music sit- 
uation, which is now being investigated 
in Washington and is still held in com- 
mittee on Patents and Copyrights. 

"Every exhibitor should be vitally 
interested in assisting in the repeal of 
this unjust law, which was quietly 
passed, undebated, at a time when our 
country was laboring under the stress 
of war. 

"Possible all motion picture theatre 
owners in the Middle West are not 
familiar with the history of the mu- 
sic trust, and I most respectfully ask 
THE REEL JOURNAL to grant space 
in giving information for their consid- 
eration with the hope that they will 
attend the Milwaukee convention and 
help protect the industry from one of 
the greatest oppressions yet designed 
to enslave exhibitors to a trust that 
has already yielded itself some $16,000,- 
000 through this monopoly. We do 
not think it is in the public interest 
to extend this monopoly without re- 
striction."— CLAI R M. PATTEE 



"The music tax is undoubtedly one of 
the most atrocious burdens yet attempted 
to be levied upon the freedom and enjoy- 
ment of humanity in the pursuit of happi- 
ness. Music has always been one of the 
dominating instincts horn in nature. The 
Aborigines, the feathered flocks, the ani- 
mals — all are inspired with music in ex- 
pressing joy. cheer and gladness. Even 
the cave man. devoid of all knowledge of 
refinement and restrictions pertaining to 
primitive civilization, is said to have 
whistled and sung in monotone. And 
now. after centuries of slow advancement 
and cultivation of this inborn expression 
of nature; after unequaled masters had 
moulded that instinct into harmony, both 
pleasant and for divine worship, come a 
few alleged composers ami grasping pub- 
lishers, undei the misinterpretation of the 
copyright law. seeking an unjust edict to 
tax and penalize humanity for nixing ex 
pression in sound, that which delights or 
impresses a listening public gathering. 
Didn't Copyright Sound. 

"They have nut patented or copyrighted 

i I. neither from voice, instrument or 

mechanical device, their only holding is 
the printed sheet, and that, in many in- 

tances, contains harmony and melody 
pilfered from the gnat masters of music 

oi hi ( t i long '.'.Hue, in ii om nine ambi- 
tious young composer, who has tendered 
a musical election to them for criticism 
or publication; but received hark marked 
'not uffti iently graded to warrant con- 
sideration.' Yet, later, portions of this 
composition appear on the market, under 
new title, with a change of time and 
tempo, and possibly a note, a measure or 
two, copyrighted by t ho firm to which it 
had been originally confided, hut re- 
turned a not a, , eptable. I hider the 
edict, the e ,,l.i Mut, would foi I legally 



upon the people, the trusting young com- 
poser would be made liable to loss of po- 
sition for playing his own music in pur- 
suit of a livelihood as musician of a mov- 
ing picture or theatrical entertainment. 
First Law In 1790. 
"The first federal copyright law, closely 
modeled upon the English statute, was 
enacted in 1790. It provided 'for the en- 
couragement oi Learning' by securing to 
the authors or proprietors of printed or 
published maps, charts and hooks, if citi- 
zens of the United States, or residents 
therein, copyright for the term of four- 
teen years. The right given was merely 
the sole right and liberty of printing, re- 
printing, publishing and vending the same. 
No special performing right or right ot 
translation was conferred. No copyright 
upon sound was given. Printing and pub- 
lishing were apparently used largely as 
synonyms in it. That is, a word or two, 
or, as in music publication, a note or 
two, variation was not penalized, but in 
entirety it was. The entire publication 
must he reprinted in order to be con- 
sidered as an offense of the copyright. 

"The act provided a penalty, half to 
the author or proprietor of the copy- 
righted work, half to the United States, 
as to all copies printed, reprinted, pub- 
lished, imported, sold or exposed for sale. 
without the prior consent in writing oi 
the author or proprietor, signed in the 
presence of two witnesses. 

The Act Extended. 
"The provisions of this act have been 
extended bv frequent supplementary acts, 
passed in 1802. 1831, 1834. 1846. 1856, 1885. 
A complete revision was made in 1870, 
and amended three and four years later. 
From the year 1882 to the passage of the 
present act, 1909, five acts were passed. 
In fact, even the last act has been slight- 
ly amended, in 1912, 1913, 1914. During 
these latter years two clever attorneys 
and a few greedy music publishers con- 
ceived and perfected an amendment to 
the copyright law that would yield them 
large sums in comparison to their already 
extensive financial returns, thereby draw- 
ing vast incomes fn.m two sources — the 
sales of royalty to mechanical musical in- 
strument manufacturers and licenses for 
the use of music in moving pictures and 
theatrical theaters They specified that 
eight measures of any selection they held 
as copyrighted would constitute an of- 
fense punishable by fine and other severe 
penalties. 

"There is no material evidence that the 
composers and authors were in collusion 
with the publishers, as they deemed it 
far greater distinction and satisfaction 
to themselves and their art, to have the 
people enjoy their musical productions, 
than to be affiliated with those who could 
appreciate only the pilf to be gained 
through extortion, threats and cunning 
practices. So a large majority of the 
most capable and reputable authors and 
composers would not link themselves 

with, such abufe of the patrons of music 

ami amusements, and their music is be- 
ing used extensively, and giving cxtra- 
,,i Binary satisfaction.'' 

| ontinued in next issue.) 



March 28, 1925 

License Fee Bill 

Viewed as "Flop" 



Believe Legislature Will 
Measure. 



Kill Hicks 



Although a measure introduced last 
week in the Missouri legislature by 
Representative William Hicks of Kan- 
sas City is decidedly detrimental to ex- 
hibitors of Kansas Cty and St. Louis — 
a measure pertaining to license fees for 
theatrical performances — exhibitors of 
Kansas City are expressing little fear of 
the passage of the bill, due to the fact 
that it smacks too much of class legisla- 
tion to become a law. 

The measure, House Bill No. 800, seeks 
to repeal Section 11,655 and 11,656. Sec- 
tion 11,655 provides that no public exhi- 
bitions, except for religious, educational 
or charitable purposes, and except those 
exempt by Section 11,653, shall be held or 
given without first having taken out a 
license from the county clerk and paying 
i,ie license imposed by the county court. 
Section 11.656 makes violation of the fore- 
going section a misdemeanor. 

Section 11, 6. r ,:). which is not sought to 
be repealed, provides that no license or 
other tax shall be levied by any county. 
village or city of the third or fourth class, 
or in cities under special charters, and 
having less than 5.. 000 inhabitants, upon 
any theatrical or minstrel performance. 
A study of the lull shows that the meas- 
ure, should it become a law, would be ap- 
plicable t,, Kansas City and St. Louis 
only. 



Newman Denies Rumor 
of His Leaving K. C. 



A report is being widely discussed in 
Kansas City film circles that the New- 
man and Royal theatres arc to be taken 
over by the Famous Players-Lasky Cor- 
poration and that Frank L. Newman, 
owner of the theatres, has been offered 
an important position with that com- 
pany's Los Angeles theatres. 

Mr. Newman, who is out of town, tele- 
graphed the Kansas City Star, in re- 
sponse to a query, that the report was 
incorrect. 

The report also was that Mr. Newman 
would take with him to the Pacific Coast 
Leo Forbsteiu, director of the Newman 
orchestra, and Milton Feld, managing di- 
rector of the two theatres. 



BIECHELE TO NEW YORK. 

R R. Bicehele, president of the M. P. 
T. O., Kansas-Missouri, will leave Kansas 
City this week for New York to attend 
the meeting of the committee of the Hays 
organization, which will discuss proposed 
revisions in the present uniform contract. 
The uniform contract was one of the 
principal subjects of discussion at an ex- 
ecutive meeting of the M. P. T. O., Kan- 
sas-Missouri directors last week in Kan- 
sas City. 



Banner Month for Exhibitors 



UNIVERSALE 

Granite Birthday P 9rfy 



LAEMMIE JUBlLEI 



March 28, 1925 



THE REEL JOURNAL 



Page Nine 



YOU can't beat Metro- 
Gold wyn. Every pic- 
ture is good. Many are 
Great. If the revenue at 
the box-office of all dis- 
tributors was averaged, 
it's a safe bet that Metro- 
Goldwyn would be far in 
the lead per picture. 

Pictures like "He Who Gets Slap- 
ped","The NavigatorV'His Hour", 
Etc., are real money-getters. 

But you ain't seen nothin* yet 
COMING! AMONG OTHERS! 



The Great Divide 

A Reginald Barker produc- 
tion. From the immortal 
stage play by William 
Vaughn Moody. With Alice 
Terry and Conway Tearle. 



Jackie Coogan in 
The Rag Man 

By Willard Mack. Directed 
by Eddie Cline. Produced un- 
der personal supervisoin of 
Jack Coogan, Sr. 



Buster Keaton in 
Seven Chances 

Based on the famous Be- 
lasco play by Roi Cooper Me- 
grue. Presented by Joseph 
M. Schenck. 



Cheaper to Marry 

Directed by Robert Z. Leon- 
ard. From Samuel Shipman's 
famous stage play- With 
Lewis Stone, Conrad Nagel, 
Marguerite De La Motte. 



Greed 




Directed by Erich 


Von 


Stroheim. From Frank 


Nor- 


ris' famous novel, 


"Mc- 


Teague/' With Gibson 


Gow- 


land, Zasu Pitts, Jean 


Her- 


sholt and Dale Fuller. 





Confessions of a 
Queen 

Directed by Victor Seas- 
trom. With Alice Terry and 
Lewis Stone. By AJphonse 
Daudet. 




KANSAS CITY 

1706 Wyandotte St. 

C. E. GREGORY, Mgr. 



ST. LOUIS 

3328 Olive St. 

CHAS. WERNER, M*r. 



Page Ten 



THE REEL JOURNAL 



WARNERS WILL LAUNCH NEW 
PROGRAM SOON. 



Two Pictures Finished; Three Others 
Started. 

With two more pictures completed and 
the last three nearing completion, Warner 
Bros, will start production on their new 
season's program within the next ten 
days, Al Kahn, Kansas City manager, de- 
clared this week. 

The productions to which "finis!' was 
written in the last two days are "Eve's 
Lover" and "Tracked In the Snow 
Country," Kahn said. 

In "Eve's Lover" Bert Lytell and Irene 
Rich are featured. Supporting them are 
Clara Bow, Willard Louis. John Steppling, 
Arthur Hoyt and Lew Harvey. 

"Tracked In the Snow Country" has as 
its star Rin-Tin-Tin. In the cast are 
June Marlowe, David Butler, Mitchell 
Lewis, Charles Sellon and Princess Lea. 

This picture is said to have unusual 
atmosphere in that every foot of it was 
filmed in the snow country, and will be 
exploited as an ideal summer attraction. 



IT MAKES EDDIE "LAFF." 

Eddie Cantor, the comedian of "Kid 
Boots," strolled into B. S. Moss' new 
Colony Theatre, in New York City, the 
other afternoon to see Syd Chaplin in 
the title role of "Charley's Aunt." Here's 
what Eddie had to say about the picture 
after the performance, according to 
Louis Reichert, Kansas City manager. 

''If there is any truth in the old adage, 
'Laugh and grow fat' then I recommend 
'Charleys Aunt' to all thin film fans. 

"And for those who carry around extra 
avoirdupois, I'll bet it would take Houdi- 
ni to get them out of the Colony Thea- 
tre after they get through screaming at 
'Charley's Aunt.' 

"Whi 11 f go into pictures — and I am 
going in next year — I'd like nothing bet- 
ter than to start my screen career under 
the direction of Christie, who produced 
this comedy masterpiece." 



'Ten to Midnight" 

Coming From P. D. C. 



'I'ii to M idnight" an adaption of the 

iu ii"' -I "I V: e ( ,< 'I ml" by Honore 

Balzac, written and first published in the 

"' i imedie I [umaine" in 1834, will be 

Frances Marion's first production for 

I'. I » ('.. , i ding in Louis Reichert, 

Kansas < itv manager. 

The adaptation of the story has already 
been made by Miss Marion and it will be 
produced under her personal supervision 
al the I l'ill\ w ood Studios. 



Laemmle 
Jubilee 



|^ See Your 
^Universal 
Exchange 



liniversal's Gigantic Birthday Party^ 




JACK FLYNN, 
Who comes to Kansas City as district 
manager for Metro-Goldwyn. Flynn 
was formerly assigned to the Omaha 
territory. 

Reformers Whipped, 

Tackett Opens Soon 

After weathering the gale of protest 
and coming through with the unconquer- 
able demurrer to reformers, "Well, what 
are you going to do about it," J. B. 
Tackett, pioneer Coffeyville, Kas., exhib- 
itor, is to open his new Tackett Theatre 
on Sunday, April 4. The new house is 
just across the state line, which enables 
it to open on Sunday, which is against the 
law in Kansas. 

Reform interests and the ministerial al- 
liance of the town have heaped on 
Tackett, one of the most strenuous fights 
ever met by a Kansas exhibitor, but ap- 
parently they have been unable to drive 
him from his position on Sunday movies. 
The reformers were successful in placing 
a ban on his old house, hut this served 
as a sure means of increasing business, 
he reports. 

The new house cost $20,000 and has 
accommodations for 1.500. A ten-piece or- 
chestra is to he a feature. The house 
will be open only on Sunday. 



CURWOOD STORY NEXT 

Following the completion of "Baree, 
Son of Kazan," David Smith, Vitagraph 
director will swing into production of an- 
other and hardly less famous James Oliver 
Curwood story, "Steele of the Royal 
Mounted." Jay Pilcher, who was re- 
sponsible for the scenarios of "Captain 
Blood" and also of "Baree," is also doing 
"Steele of the Royal Mounted." 



George F. Marion, Jr., son of the noted 
producer who staged "The Merry Widow," 
"Madame X" and countless other plays 
for Henry W. Savage, has just completed 
the writing of the titles for "Friendly 
Enemies'," the George Mclford Produc 
tion made by Belasco Productions, Inc.. 
and starring Weber and Fields. 



March 28, 1925 

Six Features, Six 

Shorts From F. B. O. 

April Release Schedule Offers Strong 
Program. 



Six features and six short subjects are 
scheduled for April release by Film Book- 
ing Offices, according to R. E. Churchill, 
Kansas City manager. 

On April 5th, "The Face On the Air," a 
radio story starring Evelyn Brent, will 
be released. The story comes from the 
pen of J. Grubb Alexander, and directed 
by Tom Buckingham. 

"Mock Marriages," C. Gardner Sulli- 
van's second independent production for 
F. B. O. will be issued on April 12th. 
Jacqueline Logan heads the cast of dis- 
tinguished players, with Clive Brook, 
Belle Bennett and Cissy Fitzgerald prom- 
inent in support. 

"Yellow Faces," Richard Talmadge's 
second production under his new contract 
with F. B. O , will also be released on 
April 12th. 

The fifth Texas Ranger production, 
starring Bob Custer, as yet untitled, will 
he shown on April 19th. 

A Big Police Story. 

"Lilies of the Streets," one of F. B. O.'s 
specials for 1925, will be distributed on 
April 26th. This is the first producton 
which F. B. O. made in an Eastern studio. 
It was sponsored and personally super- 
vised by Mary E. Hamilton, the first wo- 
man police chief in the United States. 

The third Fred Thomson production 
which the Western star made under the 
F. B. O. banner, as yet untitled, will also 
be released on April 26th. 

Six Short Subjects. 

Among the six short subjects which will 
be released during the month of April 
are : 

Screen Almanac No. 10, as yet untitled, 
a Standard Cinema Corporation product, 
will bead the list of short subject re- 
leases, and will be distributed on April 
10th. 

"The Great Decide," Chapter 4 of "The 
Pacemakers," F. B. O.'s new series, co- 
starring Alberta Vaughn and George 
O'Hara, is scheduled for April 12th. 

"He Who Gets Crowned," a Jimmy 
Aubrey two-reel comedy, will be released 
on April 15th, and will be followed on 
April 26th by "Merton of the Goofies," 
No. 5 of "The Pacemakers," co-starring 
Alberta Vaughn and George O'Hara, with 
the stories by H. C. Witwer, and direc- 
tion by Weslev Ruggles. 

"Dinky Doodle No. 8.'' as yet untitled, 
a Bray Dinkey Doodle Cartoon, made by 
Standard Cinema Corporation for F. B. 
O. distribution, will also be distributed on 
April 26th. 



MACLEAN CONFIRMS REPORT. 



"Introduce Me," Latest A. E. Release 
Doing Capacity. • 

Douglas MacLcan passed through Kan- 
sas City Wednesday morning on his way 
back to Hollywood. Mr. MacLean is re- 
turning from New York where lie at- 
tended the premiere of his latest streak 
of laughing lightning. "Introduce Me,'' 
which is showing to rapacity houses at 
the Strand Theatre. 

Mr MacLean confirmed the report that 
lie has accepted a contract with Famous 
I Ma vers - 1 .a sky ( Yirporation. 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MARCH 28, 1925 



Number 16 



War "Vets" See Own Faces 

In "Fighting in France" 



WESTERN NAMES 
APRIL RELEASES 



When "FIGHTING IN 
FRANCE" played at the 
United States Veteran Hos- 
pital No. 60, Oteen, N. C, the 
officer in charge requested at 
the beginning of the picture 
that whenever the men recog- 
nized their unit or themselves 
in the picture, to say "here." 

The picture opened showing 
the camouflaged transports 
loading, then on their way to 
France. At sea there were 
many thrilling scenes of the 
transports encountering sub- 
marines, throwing depth 
booms, etc. During these 
scenes there was an occasion- 
al "here !'' "here ! !" 

At the beginning of the 
second reel the troops are 
shown unloading in France 
and going to the front line 
trenches; and then the real 
battle scenes are shown 
which continue through sev- 
eral reels. It is in these 
scenes that the interest and 
enthusiasm reached the high- 
est point, for there were cries 
of "here!" "here!!" "here!!" 



in practically every scene. 

This stunt, originated by 
the Officer in Charge, added 
greatly to the enjoyment of 
the picture; and it is a stunt 
that could be worked by the 
theatres, for perhaps in every 
audience there are a number 
of people who recognize 
themselves or their friends in 
the picture, for it is absolute- 
ly an official war picture — 
every scene of which is 
vouched for by the United 
States Signal Corps 



ENTERPRISE ACQUIRES 
NEW FLEMING FILMS 

Enterprise Distributing 
Corporation has closed a deal 
with Davis Distributing Cor- 
poration whereby they are 
handling for their entire ter- 
ritory the J. J. Fleming pro- 
ductions, Bob Withers, Kan- 
sas City manager, announced 
this week. 

The first series to be re- 
leased is a series of eight Al 
Fergusons, which are half 
Western aid half Northwest- 
ern subjects. 



The COMING STARS of 1925 



in 



GREAT WESTERNS 

"THE PICK OF THE MARKET" 
LEO MALONEY 

with "Iico" his horse 
& "Bullet" his horse 



DICK HATTON 

with two wonder 

horses "Star" & 

"Beverly" 



BILL CODY 

vrnat outdoor star. 



WM. FAIRBANKS 

fin.' looking and a 
regular Western 



JACK PERRIN 

and his trained horse 
"Starlight" 

RICHARD TAL- 
MADGE 

full of pep — a thrill- 
ing- stunter. 




REX "SNOWY" 
BAKER 

and "Boomerang" his 
big white horse. 



EDMUND COBB 

Two-fisted Ed., who BILL CODY 

loves to scrap. 

In Out-door Dramas That Thrill and Entertain 
Romance — Adventure — Pioneering 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



Lee Balsly, manager of the 
Western Pictures Company, 
this week announced the re- 
lease schedule of his company 
for April. Four pictures are 
to be released in keeping with 
the company's policy of of- 
fering one new picture each 
week. 

The new offerings follow : 
"The Knockout Kid," with 
Jack Perrin and his horse 
"Starlight," April 5; "Riders 
of Mystery," with Bill Cody, 
April \2; "Border Women." 
featuring William Fairbanks, 
April 19; "Two-Fisted Jus- 
tice." with Dick Hatton and 
Marylyn Mills and the two 
trained horses, Star and Bev- 
erly, April 26. 



This production will be typ- 
ical of ..the kind of unsophis- 
ticated comedy-drama that 
first established Ray among 
the leading male stars of the 
screen. 

Independent Films are local 
distributors. 



C. B. C. BUYS NEW 
ALASKAN PICTURE 

The C. B. C. Film Sales 
Corporation is now function- 
ing as a state-right distributor 
of independent pictures not 



made 



itself. It has pur- 



CHARLES RAY STARTS 
"SOME PUMPKINS" 



Charles Ray, newest star of 
the Chadwick pictures Cor- 
poration, started work this 
week on "Some Pumpkins," 
the first of a series of four 
specials which he will make 
for that company this year. 



chased the Alaskan picture 
"Justice of the Far North," 
and will distribute it as the 
first p'cture of a number to 
be announced in the future. 
The picture was made in 
northern Alaska and shows 
life of the frozen regions in 
its true aspects. The atmos- 
phere is genuine and there is 
a gripping story in the pic- 
ture. It is in no way to be 
confused with a number of 
pictures taken recently in 
Alaska which are only of an 
educational or scenic nature, 
according to Joe Silverman, 
of Independent Films, local 
distributors. 



When the N. Y. Critics Say It's 
Good — 

IT MUST BE GOOD! 

The 

L**Midnteht Express"] 

With Elaine Hammerstein and All-Star Cast 

"The Midnight Express," which is a far 
better production than one is apt to 
gather from the title * * 'the story is 
unfolded with skill and imagination. In 
"The Midnight Express" one sees a film 
which is carefully edited and well titled. 
The interest of the story is maintained 
throughout. — Reviewed by Mourdant Hall, 
New York Times. 

For a thrilling ride up a dangerous 
grade, for a fight that's a two-fisted 
fight, and for lovely pictures of gracious 
Elaine Hammerstein, "The Midnight Ex- 
press" is sound film fare. The Climax is 
a whiz for action. Everything happens 
that could and couldn't happen. — Reviewed 
by Mildred Spain, Daily News. 
A gripping yarn, full of fight and punch 
scenes. Sure fire stuff. If excitement 
mak"s a picture this picture is made. — 
Reviewed by Joseph Fliesler. New York 
Morning Telegraph. . 

Good Box Office number that will bring 
them in and send them out satisfied. Has 
a lot "f ..ld-fashioned but valuable audi- 
ence appeal. — Film Daily. 

BETTER BUY NOW! 

INDEPENDENT FILM CO. 

US W. 17th St. Joe Silverman, Mgr. K. C, MO. 



March 28, 1925 



THE REEL JOURNAL 



March 28, 1925 



MANY WILD ANIMALS 
IN "RIDERS OF 

THE PLAINS" 

In laying out the new 
chapter-play, "THE RIDERS 
OF THE PLAINS," Dr. Shal- 
lenberger, head of Arrow 
Film . Corporation, insisted 
that no expense be spared to 
have everything as it was on 
the plains in i860. Director 
Jaccard ha* Injected some 



wonderful and unusual natur- 
al history touches in the use 
of many wild animals, such as 
bears, wolves, coyotes and 
buffalo. Several of these 
were shot at great personal 
risk for Marilyn Mills and 
Jack Perrin. 

"RIDERS OF THE 
PLAINS" was released by 
Standard Films week of 
March IS. 



ENTERPRISE 

l!i!!IIIUI!lllllil!UlltI!l!!lllll!lll!illlll!!IH 



Westerns 



Illllllllllllllllllllllllllllllll!lllllll» I, 



1 lllilllll!!l!!!lll!!!!llli!lll[|lllllllli!lllll!il!!l!!!fli;ii!lllllllillihll!^ 



You'll Find 

Little Guides to 

BIG PROFITS 



Are Proven 



IN 



The Clearing House 

on Page 19 



Standard 



■ n 



turn to it | 
NOW! I 



niMiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



Milium: 



I Merchandise 

tTm ii'iiin^i.Di^^'i.uiL i ni:M:ii:i;iii<ii]i!!:!iiF!KK[Hit iiiiiiiiiiiiiiiiiiii:i!i!;i:;i;]:i,]r!;^tEF;i!inii!Uiiiiiiiiiiiiiiiijiiiii]iiriMi![LLtuii m i >' 

Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 
115 W. 18tli St. Kansas City, Mo 




GRIFFITH UP THE LADDER 






// ft** 



Groomed As Comedian By Famous, to 
Star in "Night Club." 



One of the most extraordinary of re- 
cent developments in pictures is the spon- 
taneous demand from exhibitors, press, 
and public urging Famous Players Lasky 
Corporation to widen the field for Ray- 
mond Griffith's activities as a screen co- 
median. This demand is all the more re- 
markable since it is the result of Grif- 
fith's work in his last three pictures, 
"Changing Husbands," "Little Miss Blue- 
beard," and ''Forty Winks," according to 
Ben Blotcky, K. C. maanger. 

These facts were brought out in the 
announcement that Griffith will have the 
biggest role of his career in "The Night 
Club" which Frank Urson and Paul Iribe 
are now producing at the Paramount Hol- 
lywood studio, Blotcky said. 



T#£ c5£S SoaJ 



Drawn by Bob C. Gary 



THE BIGGEST EVENT IN THE HISTORY OF THE 'U' EXCHANGE 



10,000 Radio Maps Now 
Distributed By Pathe 

An important result of the tie-up be- 
tween the Pathe News and radio broad- 
casting stations throughout the country 
came to light this week the announce- 
ment that to date over ten thousand of 
the maps have been distributed and that 
the number of broadcasting stations using 
the semi-weekly Pathe News letter has 
now reached twenty-four. 

The idea of distributing radio maps 
free over the country was started by the 
Pathe organization on February 6th. As 
additional fifteen thousand are now being 
printed to fill the ever growing demand. 



March 28, 1925 



THE REEL JOURNAL 



Page Eleven 



independent hosts mobilize 

for Milwaukee meet, may 12-14 

Trust Formations Seen As Danger By Exhibitors Now 
Nationally Aroused. 



F. B. T. REPORT FOR '24 



Further Expansion 

of Dickinson Chain? 



Further expansion of the Dickinson 
Theatre chain. in Kansas is regarded like- 
ly following the taking of an option on 
a quarter of a block in down-town Coi 
feyville by Glenn Dickinson, Lawrence 
exhibitor, from the owner. C. Perry. The 
price set in the option was $100,000 for 
the property, it has been reported. The 
Columbia Theatre is situated on part of 
the frontage. 

The option figure sets a high mark in 
realty values, as the ground footage is 
100 by 440 feet, or $1,000 the front foot. 
Just "recently Dickinson acquired three 
theatres from the Shanberg interest-. 



New York.— As the tune for the Sixth Annual Convention of the Motion Picture 
Theatre Owners of America on May 12th, 13th and 14th, draws closer, every day adds 
new phases to the varied situations which will njake it the most important motion 
picture gathering in the history of the industry. 

Theatre owners generally regard the tendency toward a closer combination ot 
the larger producer interests' as very dangerous and being fully cognizant of what is 
happening in that relation and having the alternative of independent action betore 
them, they propose making the Milwaukee convention the clearing house for all ot 

the bigger problems. i 

All Sections Represented 
From every part of the nation comes 
the independent call to arms. From Cal- 
ifornia, a large gathering of theatre own- 
ers will come to the convention as the 
grip of the trustified moves is being felt 
there The same is true of the North, 
South and Middle West. 

The National Headquarters of the Mo- 
tion Picture Theatre Owners of America 
m New York City is literally deluged 
with mail from every independent ele- 
ment in the business expressing approval 
of the plan to have the Milwaukee con- 
vention a great mobilization point for 
those opposed to trust processes, and in 
many instances offering suggestions for 
forms of affiliation which will bring about 
a greater degree of mutuality in the busi- 
ness. 

Specal Trains From New York. 
Definite reports now at hand show that 
several special cars of theatre owners will 
come from New York City alone, while 
the upstate contingent will require a spe- 
cial train. 

President Joseph Seider and other of- 
ficials of the Motion Picture Theatre 
Owners of New Jersey arranged at a re- 
cent meeting of the State Executive 
Board, to bring a large Jersey delegation. 
Pennsylvania will be finely represented, 
and an unusually large delegation will 
come from the New England States. Res- 
ervations have been made for tremendous 
delegations from California and all parts 

of the South and Middle West, as well The NeW 

as the Pacific Northwest. MOTIOGRAPH 

IS READY 

Nearly 50% more light ! 
Easier to operate! 
Big saving in electrical current! 
Entire new optical system! 

UNQUESTIONABLY THE BEST 

MAZDA EQUIPMENT ON 

THE MARKET TODAY! 

Write Us For Information About 

THIS NEW MAZDA 



New York — The Film Boards of Trade, 
469 Fifth avenue, recently issued its an- 
nual report of its boards of arbitration 
for the year 1924. 

The vast bulk of disputed business to 
come before the various separate boards 
of the organization is well demonstrated 
in the total figures of such business — 
$2,119,622.56. 

Other facts and figures in the annual 
n i ion i >t i h- boa-rds foil' ov . 

Total number of disputes, 11,197. 
Fifteen of these disputes required a 
>. >. enth arbitrator. 

One dispute was litigated before arbi- 
tration 

Four disputes were litigated after ar- 
bitration. 

Five thousand six hundred and ninety- 
seven disputes, involving $871,035.74, were 
settled and disposed of without submis- 
sion to board of arbitration. 

Four thousand eight hundred and sev- 

enty-five disputes, involving $1,077,968.99, 

were awarded by boards of arbitration 

Three hundred and thirty-two disputes, 

ii olving 5132,115.48, were withdrawn by 

complainants. 

Two hundred and ninety-three disputes. 
Involving $38, 502.&5, were dismissed by 
boards of arbitration. 

Five hundred and twenty disputes, m- 
I • ing $ ! 10,234.04, now pending. 
Twenty-one complaints made to this 
office by distributors protesting against 
decisions ot boards of arbitration. 

Seventeen complaints made to this of- 
fice by exhibitors protesting against de- 
cisions or boards of arbitration 

Thirty-four of these complaints adjust- 
ed by this office 

Four of these complaints pending". 



SHANBERG SELLS 3 HOUSES. 

M. B. Shanberg of the Midland Theatre 
Circuit last week announced the sale of 
his three houses, the Cozy. City, and Co- 
lumbia theatres at Junction City, Kas.. 
to Glenn W. Dickinson, who now operates 
the Bowersock and Varsity theatres at 
Lawrence. Kas, 



POLICE CENSOR FOUR HOUSES. 

A temporary police censorship has been 
provided for four Kansas City legitimate 
theatres — the Empress, Gayety, Twelfth 
Street and Gillis. All are burlesque 
bouses The police censorship followed 
a "clean-up" campaign by a group of min- 
isters. 






FOUR FOR M-G-M. 

April Releases Number Feature 
Productions. 



Four big Metro-Goldwyn-Mayer fea- 
tures, considered by that company to be 
among the most important productions 
they will release this year, are set for 
distribution in April, according to C. E. 
Gregory, local manager. 

Anril 6 will see the release of Robert 
G Vignola's production of "The Way of 
a Girl." The following week. April 13. 
Marshall Neilan's "The Sporting Venus" 
will go to exhibitors. Elinor Glyn's pro- 
duction of "Man and Maid" is set for 
April 20. and April 27 has King Vidor's 
"Proud Flesh" on the schedule. 

All four productions except the Vidor 
picture are completed, and Vidor is on 
the last stages of "Proud Flesh." 

Eleanor Boardman has the leading role 
in "Proud Flesh." with Pat O'Malley and 
Harrison Ford. Miss Boardman also has 
the lead in "The Way of a Girl." opposite 
Matt Moore. Lew Cody is featured in 
"Man and Maid," and "Sporting Venus." 



MAZDA 




If your equip- 
ment nt'i'ds 

REPAIRS 

>>ri r workman- 
sli 'r Haul i»ri **s 
will Hiirprisr 
yon. 



Distributors 
DeVry Portable 



CLYDE H. BADGER 



STEBBINS 



182 2 WYANDOTTE- D/ieO!dPe/iabkSmce/89S-KAn5AS CITY, MO. 



Page Twelve 

A Real Comedy Test — Making a 

Lame Man Forget His 

Crutches 

J. W. Weaver, manager of the Isis 
Theatre, Oklahoma City, vouches for the 
following occurence, which took place 
in his theatre according to a statement 
just issued by the Century Film Corpora- 
tion. 

On February 1st, Weaver ran the 
Century Comedy "Taxi Taxi" featuring 
Al Alt and Harry McCoy. The comedy, 
so Weaver reported, went over so big 
that it caused a crippled man in the 
audience to laugh so heartily he had to 
get up and leave the the theatre. 

He forgot to take his crutches with 
him. They were found in the theatre 
at closing time. 



THE REEL JOURNAL 



March 28, 1925 



Music Agreement Satisfactory 

The first few weeks of the arrange- 
ment between the M. P. T. .O. Kansas- 
Missouri and Newell & Wallace, repre- 
sentatives of the American Society of 
Composers, Authors and Publishers, indi- 
cates that the plan will be successful, ac- 
cording to C. E. Cook, business manager 
of the exhibitors' body. Exhibitors are 
obtaining their licenses to play taxable 
music and members of the M. P. T. O. 
K-M. are receiving their 20 per cent re- 
bate, as per the agreement. 



A CORRECTION. 

It was stated erroneously in The Reel 
Journal last week that a Credit Clearing 
House had been established by the Film 
Board of Trade for the purpose of pass- 
ing on the legitimacy of all contracts. 
This should have been stated, "to pass 
on the legitimacy of all sales of theatres." 



Snub Pollard, movie star, gained quite 
a following of friends in Kansas City last 
week, as a result of his personal appear- 
ance at the Mainstreet theatre. 



Laemmle 
Jubilee 



Make ^ 
Your Owm 
Offers 



►*r 



Universal's Gigantic 
' Birthday Parry 



HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Robert Bruce, producer of Education- 
al's Bruce Wilderness Tales, was 'a. vis- 
itor of the Kansas City Educational Ex- 
change the past week. Mr. Bruce went 
to Omaha from Kansas Citv. 

* * * 

D. Costa has sold the Vine Street Thea- 
tre, 24th and Vine streets, Kansas City, 
to George Bellini. 

* * * 

Stanley Chambers of the Miller Enter- 
prises, Wichita, was a visitor the past 
week. 

* * * 

M. B. Shanberg of the Shanberg cir- 
cuit of theatres, was back on Movie Row 
this week following a trip to California. 
"Shan'' says the sun is still shining in 
the "sun-kist" country. 

* * ' * 

Manny Gottlieb, formerly city salesman 
for Universal here, has been transferred 
to the Des Moines office as manager. H. 
.1. Chapman, short subject manager, is to 
take his place in the Kansas City ex- 
change. 

* * » 

O. K. Mason and the Miller interests of 
Wichita have taken over the Zim and 
Grand theatres in Winfield, Kas., former- 
ly operated by Barbour and Campbell. 
The deal had been pending for some time. 
» * * 

"Peck'' Baker, the hustling box office 
body guard of the Electric Theatre. Kan- 
sas City, Kas., was busy this week making 
plans for a style show at his house. 
» * * 

Movie Row looked like the mill race 
of any bustling metropolis this week, 
playing host to the biggest number of ex- 
hibitor visitors for some time. Among 
the out-of-town visitors were: Harry 
McClure, Strand, Emporia; Mr. Harvey, 
Colonial, Pittsburg; Mr. Newcomb, Newks 
Theatre. Burlington; Mr. Turner, Bur- 
lingame, Kas.; W. D. Fite, Iris, Eldorado; 
Mr. Best, Independence, Kas.; George 
Koch, Star, Holton, Kas. ; Laurence Bren- 
ninger. Topeka ; Jack Moore. Olive, St. 
Joe; Ed. Peskay, Penn, St. Joe; B. Du- 
binsky, Tootle, St. Joe; C. L. Rugg. City 
Hall. Robinson, Kas. 

* * * 

Lee Balsly, Western Pictures Company 
manager, took to the road again this 
week. 

» • * 

W. D. Fite, Salina. Kas., exhibitor, has 
taken over the Phototorium Theatre in 
Armourdale. to take effect April 1. The 
Meyn estate was the former owner of the 
house. 

* * * 

L. A. Maurin. formerly with Enterprise 
in Dallas, has been assigned to the Kan- 
sas ( ity office as a salesman. 

* * * 

ll surely looked like the national flower 
show in C. A. Schultz office Saturday. 
We wondered if it really was an advance 

exhibit of the flower show until Shultz 
appeared, eyes beaming, and explained 
that the offering was from "The Vita- 
graph family" on the occasion of his 
birthday. We didn't find out how old he 



was, but he was surely one happy man. 
"You see the kind of a bunch I've got 
lo work with," he exulted. 

* * * 

The New Kansas Board of Censors took 
office Monday. The new members ap- 
pointed by Governor Paulen are Miss 
Emma Viets of Girard and Mrs. W. H. 
Haskell of Kansas City, Kas. Mrs. Luther 
Swenson is the old member of the board. 

* * * 

.1. A. Epperson, Kansas City Pathe man- 
ager, was riding high this week when we 
happened in. "Look at this Missouri 
Theatre ad from St. Louis,'' he beckoned. 
And sure enough the Missouri was featur- 
ing the serial "Idaho" over the feature 
program. "Idaho" opened Saturday at 
the Electric in Kansas City. Kas.. to a 
very enthusiastic audience, according to 
Peck Baker, manager. 

* * * 

The Kansas City Pathe office was get- 
ting ship shape this week anticipating a 
visit from Miles F. Gibbons, short sub- 
ject manager, from the New York office. 

* * * 

Capitol Enterprises have taken over 
the Gladstone Theatre, a suburban Kan- 
sas City house, from Mr. Awl. the owner, 
according to gossip on Movie Row Thurs- 
day. 

* * * 

John Hostettler of the Hostettler 
Amusement Interests of Omaha and Roy 
Gardner, Neosho, Mo., exhibitor, were 
visitors of Kansas City exchanges this 
week. 

* * * 

Samuel Carver, formerly of Bridgeport. 
Conn., who succeeded Jack Stebbins as 
manager of the Liberty theatre, Kansas 
City downtown first run house, has at 
least made an auspicious start. Each 
week the attendance has grown larger. 
And there hasn't been much exploitation, 
either. Just good pictures. The Liberty 
is a Universal leased house 

* * * 

Chief Cheersinger L. B. Metzger, man- 
ager of the Kansas City Universal Ex- 
change, who has been out leading the 
drive for play dates, has reported a 
veritable avalanche of the same and the 
following information concerning his 
aides : Cheersinger Joe Rosenberg has 
closed 14 contracts on "The Hunchback" 
in one week; Freddie Hershon has been 
out gleaning in dates on "The White 
List," Mannie Gottlieb came back with 
a contract for "The White List" from 
the entire Sears Circuit last week, and 
Henry Chapman, just to show off, is 
ranking second in the entire country in 
dates for the International News. 
* * * 
Children of all nationalities and creeds 
lined the sidewalks for more than a block 
in front of Frank L. Newman's theatre, 
Kansas City, last Saturday to attend the 
children's special free matinee. And Mr. 
Newman received some valuable publicity, 
also making a news reel of the event 
himself, which was shown in his theatre. 



Watch for— "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 



March 28, 1925 



THE REEL JOURNAL 



Steady and 

T 



rue 



True admiration; absolute sat- 
isfaction — the result of years of 
honest service — could not pos- 
sibly be expressed in a more 
forceful manner than this: "I 
wouldn't exchange them for any 
ether machine made." 

Tom Magruder has used his 
Simplex Projectors every day 
for ten years and they're still 
steady and true. They've stood 
the test. His experience with 
them through a half score years 
has been such that he doesn't 
mince words in expressing his 
unqualified satisfaction. 

We're telling the world that 
Simplex is a wonderful machine 
— and why it is. Indeed, we 
KNOW it's the best projector 
and a bigger value by far than 
any other machine built. BUT 
— it's not what WE know that 
carries weight with YOU. That's 
why we're letting satisfied Sim- 
plex users tell the story of Sim- 
plex Superiority in their own 
ways. 

NEXT WEEK we're going to 
print another splendid letter 
from a Sim'plex user; following 
that there will be others. Watch 
for them. Each carries a vital 
message to every exhibitor. 

In the meantime, you might 
write us and get our most at- 
tractive proposition on the in- 
stallation of a pair of NEW 
SIMPLEX MACHINES. 



Page Thirteen 

The following letter ex- 
presses the frank opinion of 
an old-timer in the business. 
Just read what Tom Ma- 
gruder of Iola, Kansas, thinks 
of his 10-year-old Simplex 
Machines : 



ELITE THEATRE 

T. N. MAGRUDER, Prop. 

IOLA, KANSAS. 



March 9, 1925. 
Yale Theatre Supply Co., 
Kansas City, Mo. 

Gentlemen: 

In regard to the Simplex machines. I think 
they are in a class by themselves. 

I have used the Simplex machines in my 
theatre here for the past 10 years and wouldn't 
exchange them for any machine made. 

I have used other makes of machines, but 
none of them comes up with the Simplex for a 
steady and true picture, and I think they are the 
most durable machine on the market today. 

Yours truly. 

TOM MAGRUDER. 



Write Today! 

for our illustrated pamphlet, 
entitled 

"Your Insurance 
for 
Good Projection" 

It contains some interesting me- 
chanical facts pertaining to the 
Simplex Projector It will give you 
a new idea of what to expect from 
a motion picture machine. It's 
yours for the asking. 



Yale Theatre Supply Co. 

Simplex Distributors 
Kansas City, Mo. Oklahoma City, Okla. 



The 




Projector 



is never "junked 
and it is 

seldom replaced 
by machines of 
other makes. 
Simplex stays 
put! 



Page Fourteen 

SERIALS TAKE MID-WEST 



Brooks, On Tour, Sees Revival of Short 
Subjects. 



THE REEL JOURNAL 
"SALLY" COMPLETED. 

New Vehicle For Colleen Moore From 
Sta 2 e Hit 



...E. 0. Brooks, sales manager of the 
Pathe Serial Department, his returned to 
New York enthusiastic over the ever 
growing popularity of serial productions 
with the motion picture fan, following his 
visit here and a trip through the mid- 
west, according to J. A. Epperson, K. C. 
Pathe chief. 

Mr. Brooks reports that everywhere 
along the line, South and Midwest, there 
is an unparalleled enthusiasm over the 
Pathe serials in current distribution, 
which include "Into the Net," "Ten Scars 
Make a Man," "Galloping Hoofs," "Ida- 
ho," and "Sunken Silver." 

"There is no such thing," states Mr. 
Brooks,'' as a non-serial house when the 
Newman, Kansas City, the Missouri, St. 
Louis; Goldburg's of Omaha; and others 
too numerous to mention ; are now heav- 
ily featuring either "Galloping Hoofs." or 
"Idaho," in the advertising." 



New York. — "Sally" is on her way to 
the screens of the world. 

This new Colleen Moore starring ve- 
hicle for First National, made from the 
celebrated Ziegfeld musical comedy hit of 
the same name, has been finally completed 
and the negative rushed to the Rothacker 
Laboratories in Chicago, where the re- 
lease prints are to be made and finished 
by March 29th, the date on which "Sally" 
is scheduled to be released. 

The scenes showing the spectacular 
lawn fete on the palatial estate of Rich- 
ard Farquar, a Long Island multi-million- 
aire, have all been done in natural colors. 
It is in this sequence that Colleen Moore 
as "Sally" makes her appearance imper- 
sonating the notorious Noskreova, Rus- 
sian danseuse. 



March 28, 1925 

"Captain Blood" a Hit 
for Parsons' Benefit 

Thanks to a series of special perform- 
ances of Vitagraph's "Captain Blood," 
the David Smith production, the sym- 
phony orchestra of the Parsons, Kas., 
High School will be enabled to take part 
in the national musical contest to be 
held in Kansas City April 3rd. 

The Parsons High School was one of 
two in Kansas City whose orchestras 
were regarded as sufficiently excellent 
to warrant invitations to participate in 
the big interstate event. When the in- 
vitation was received, C. S. McCray, the 
orchestra director, in co-operation with 
the managing director of the Best Thea- 
tre, determined to arrange special mo- 
tion picture showings to raise funds to 
defray expenses of the trip to Kansas 
Citv. 



"The Speed Spook" knocked them 
silly for a week's run at the Isis Thea- 
tre, Topeka, last week. Lent was 
postponed for "The Speed Spook." 
ASK MIDWEST FILM DISTRIBU- 
TORS ABOUT THIS PICTURE. 



A. E. SIGNS DEMPSEY 

Jack Dempsey, the heavyweight 
champion of the world, and Estelle Tay- 
lor, his wife, will be co-starred in the 
forthcoming Associated Exhibitors re- 
lease, "Manhattan Madness." 

Such was the announcement made last 
week by J. S. Woody, general manager 
of the Associated Exhibitors, as Oscar 
Price, producer of the picture left for the 
Coast to make the final arrangement for 
the fighter's appearance in the film. 



MAKING "IF MARRIAGE FAILS?" 

"If Marriage Fails?" is the new title 
of the second C. Gardner Sullivan pro- 
duction under way for F. B. O. "If Mar- 
riage Fails?" was formerly known as 
"Mock Marriages," and is listed as one 
of F. B. O.'s specials on the 1925 pro- 
gram. 

The cast of "If Marriage Fails?," which 
was written and adapted by Sullivan, is 
headed by Jacqueline Logan, with Clive 
Brook, Belle Bennett, Cissy Fitzgerald 
and Jean Hersholt, prominent in support. 
John Ince directed. 



••KID CPEED" 

"A pippin of a thriller 
comedy." 

-M. P. World. 

"Has . . . much comedy 

and will pack the house." 

— Kih. Trade Review. 



"HER BOY FRIEND" 

"Larry Semon's com- 
edy 'Her Boy Friend' is 
the fastest and most de- 
structive and the funniest 
that we have seen for a 
long time ... It is packed 
to bursting with laughs." 
-San Francisco Call-Post. 



Jgiwui Svmoti 

SPEC IAL COMEDIES 

^ 

These two GREAT LAUGH 
FEATURETTES are showing 
better results at the box- 
office than many of the fea- 
tures with which they are 
booked. 

Presents 

LARRY 
SEMON 

in 

"HER BOY FRIEND" 
"KID SPEED" 

Produced by 
Chadwick Pictures Corporation 




WaUHSOMW 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 




One of the fastest, thrilling westerns the 
ever-popular Hoot Gibson has made. Gib- 
son is the king: of outdoor pictures, favored 
by men and women alike. His reckless dar- 
ing; and rare smile have won him a place 
in the hearts of the fair sex; he stands aces 
high with men for his ability to ride, fight, 
thrill and entertain. 

A 

UNi'VEHSAL-CIBSOSJ 
PRODUCTION 



March 28, 1925 



THE REEL JOURNAL 



Page Fifteen 




Edited by R. C. "BOB" GARY, Universal Exploiteer. 



CREAMER PUTS OVER 
A "BREAD" TIE-UP 



John W. Creamer, exploiteer for the 
W. P. Cuff Enterprises of Chillicothe, 
Mo., operating the Strand and Empire 
theatres, got away with a pulling cam- 
paign for the recent showing of "Bread'' 
in Chillicothe. 

Creamer writes that he was unable to 
obtain a tie-up with the local bakeries, 
but undaunted, he wired the Smith 
Bakery in Kansas City, who were glad 
to join in for the publicity frolic. On the 
first night of the showing the 300 loaves 
of Smith bread were given away at the 
box office, which was good enough to 
set the tongues a-wagging. Prominent 
newspaper advertisements were carried, a 
lobby display and other features gave 
publicity to the run. 

Creamer reports that business was good 
with "The Thief of Bagdad" as opposi- 
tion, 

SMITH'S HOLSUM BREAD 

"The Food of Necessity" 



"BREAD" 




\ Metro Ooldwyn Pictnr* 

MAE Bl -< H 
WANDA HAWT.KV 
PAT " M ALLEY 
HOBART BOSWORTH 



IS A SLICE OF REAL. LIFE 



"Preadn 



people— a 6 



-iff /rum the hrarU at trvenj-day 
ntitf-moiiiig.thntlxto story 0/ 

"•S. ■>! people who ore tint her 

1 poor, '•"' who art struggling t>i an >" 
/rn.ip fight for a decent existence, of men awl 
icemen uhote lion depend upDn tularin ll't a 
photoplay thai HITS HOME 



FR EE 



"Brrfld" it n clean photoplay 

Smith's HOLSUM Brea.l is clean bi?ad 

i'.i' 1 ihcy'n socJjwcl' sssociiilcJ. Cleanliness is the fint command at the 
mc ..I HOLSUM Bui Ihe bin, h»PPJ HOLSUM ramify doot need coram«nds- 
m cnanlinesa is inclinclive 



"SALLY'S IN THE MOVIES 
NOW,' A "PLANT" FOR F. N. 

In order to aid in exploiting its new 
Colleen Moore production, "Sally," First 
National Pictures has had especially 
written for that photoplay a song en- 
titled, "Sally Is In the Movies Now," ac- 
cording to Tom Byerle, local manager. 

The song may be used in various ways 
in exploiting "Sally" — through tie-ups 
with music dealers, lobby displays, etc. 
First National lias worked out a sugges- 
tion in this regard which it is instructing 
it > branch managers to push vigorously. 
This is to supply the exhibitor with two 



HOOTON LANDS WHOLE 
NEWSPAPER SECTION 

Getting away with an entire section of 
a metropolitan newspaper was the big 
game landed by Buddy Hooton. Metro- 
Goldwyn exploiteer, when he recently put 
across a showing of "So This Is Mar- 
riage," at the Sun Theatre in Omaha. 

Hooton "landed" the plant squarely on 
the merits of a number of freak stunts 
which included marrying an Omaha 
couple in an airplane, and a following 
tie-up with advertising from merchants in 
regard to the numerous stores from which 
the bride and groom had purchased trous- 
seau, furniture, home, car, etc. 

Of course, the Omaha papers were all 
for the publicity, when they saw it of- 
fered a chance to sell extra advertising 
lineage. An entire section of the Omaha 
Sunday News was devoted to the various 
publicity stories on the picture at the 
Sun. In addition, all of the merchants 
who tied-up with the special section in 
their advertising devoted space for win- 
dow tie-ups. 

sets of six slides each. Five slides of 
each set are illustrated with different still 
photographs from "Sally." The sixth 
slide of the first set contains the chorus 
of "I Wonder 'What's Become of Sally." 
The music for this song can be obtained 
locally by the exhibitor, Byerle said. 

The sixth slide of the second set con- 
tains the chorus of "Sally Is In the 
Movies Now." 

The scheme worked out by First Na- 
tional is to have the exhibitor start this 
stunt two weeks in advance of the show- 
ing of "Sally." using the first set of slides 
and the chorus of "I Wonder What's Be- 



ELECTION RETURNS, A SURE 
SEAT-SELLING FEATURE 

Joe Greene, manager of the Lafayette 
Theatre for the St. Louis Amusement 
Company. St. Louis, has a nice way of 
selling his house to the home folks. He 
is making 'em all sit up and take notice. 
On election night when he had a ca- 
pacity crowd seated he flashed on the 
screen : 

WHETHER OR NOT WE BALLY- 
HOO IT TO YOU, YOU KNOW 
THAT IF IT'S ELECTION RE- 
TURNS OR ANYTHING ELSE 
WORTH WHILE. IF IT'S GOOD. 
YOU'LL SEE IT AT 

THE LAFAYETTE 

RETURNS OF TODAY'S 

TION FOLLOW. 

Then followed complete and up-to-the 

minute returns in the big city primary 

elections held on March 13. A mighty 

clever bit of institutonal advertsing. It 

showed showmanship class. 



ELEC- 



LOST! "A LOST LADY." 

Sam Carver, manager of the Liberty 
Theatre, resorted to a unique means of 
obtaining interest in the picture at his. 
house last week which is said to have 
created many inquiries. The picture was, 
"A Lost Lady." 

Carver inserted a classified advertise- 
ment in the newspapers in the "personals" 
column which read as follows : 

For Information Regarding 
"A LOST LADY." 
Call Harrison 3823. 

come of Sally" for the first week, the 
second set of slides and the chorus of 
"Sally Is In the Movies Now" during 
the week preceding the showing. 



ff Mm 






m 


4 ^tjT^jflLsi 


KSfwi 






l^&LcilBS 


H \ 


r #*t #■*■■"'♦- ^ 


'-" 'It 




^nimjiiiHHi *Lg[^ t ' 



Many would be heroes attempted to halt what appeared to be a driverless racing 
car, speeding through Kansas City streets the past week. Too bad, but they learned 
to their chagrin that the car was the ''speed spook" perfectly steered by an exper- 
ienced driver, and bent on exploiting the Johnny Hines picture at the Pantages. 
Whether the unusual exploitation or the power of the title and star got the crowds 
is disputed, but the fact remains that the picture grossed the record of the season at 
the Pan, and that comes from W B. Fenney, manager. The above shows the "speed 
spook" and the crowd in front of the Orpheum Theatre, Topeka, where the picture 
took the honors last week. According to E. C. Rhoden, manager of Midwest Film 
Distributors, the "Speed Spook" and car is booked solid until May 15. 




o the delight of millions 

of fans and the great joy of 

thousands of exhibitors 

FRED 



THOMSON 

comes back to the screen 

for the first time since his serious 

accident during the making of 

"Thundering Hoofs" 



His popularity will triple and your receipts 
will double when you play his latest and 
finest picture 

"That Devil Quemado" 

The most romantic and highest type of true 
entertainment yet portrayed by the Famous 
and Tremendously popular "Fred." 



Directed by Del Andrews 



From the Popular Magazine story by Marvin Wilhide 



You Can Get Fred Thomson's Pictures Only Thru 

FILM BOOKING OFFICES 

Snower Bldg., Kansas City, Mo. 127 S. Hudson, Oklahoma City, Okla 
3312 Olive Street, St. Louis, Mo. 106 S. Cross Street, Little Rock. Ark. 

Thematic music cue sheets available on all our features 




March 28, 1925 

m 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



Evanston in Tilt 

Over Sunday Ban 

Evanston, 111., March 20. — This ex- 
clusive little suburb, the home town of 
Vice-President Dawes, has been plunged 
into a state of warfare between reform- 
ers and cultural exponents versus busi- 
ness interests over the issue of Sunday 
movies. At present Sunday shows are 
banned in Evanston. But a determined 
effort is being made to reinstate Sunday 
amusement. 

Business men are practically solid in 
support of the Movies-on-Sunday cam- 
paign. They charge that the elimination 
of the Sunday show is making s mere 
residence district of Evanston in place of 
the bustling business adjunct to Chicago, 
which is claimed as the city's birthright. 

The business interests point out that 

< ' 'ball, golf, and all forms of ai 

ments should be prohibited if the old or- 
dinance is continued following tin 
election of April 7. 



ST. LOUIS SYMPHONY HEAD SEES 
RADIO AS MENACE 

Rudolph Ganz, conductor of the St 
Louis Symphony Orchestra, has furnished 
the answer to the query, 'What will hap- 
pen to the movies from the broadcasting 
of performances by hading vocal and 
musical stars?" 

Ganz apparently feels the stars them- 
selves will suffer. The St. Louis Sym- 
phony Orchestra, which turns to the I 
for publicity, has been almost strangled 
by it. Read what Ganz said to an audi- 
ence of symphony boosters in St. Louis 
a few days ago, and let it sink in: 

"Our orchestra started to broadcast for 
publicity's sake and continued to do so 
when paid for it. But the audience at 
our hall on those evenings were small, 
and as a result the symphony as well as 
other musical interest- will suffer until 
they and the radio interests can reach 
a more practical understanding." 

Saturday formerly was a big financial 
night for the orchestra, hut now the pa- 
trons stay home and listen over the radio 
or go to the big motion picture houses 
that feature high class orchestras Ganz 
said. 



"Broken Laws" Boosted 
By St. Louis Clergy 

Mrs. Wallace Rcid appeared in person 
at Loew's State in conjunction with her 
latest feature, "Broken Laws" the week 
of March 14. The picture did wonderful 
business during the run. 

While in St. Louis Mrs. Reid addressed 
the St. Louis Chamber of Commerce, the 
Rotary Club, the Advertising Club and 
many women's organizations. 

The picture was given a private show- 
ing at the theatre on Thursday morning 
before a selected audience of clergymen, 
educators, social and civic workers and 
club women. They were unanimous in 
their praise of the motives behind the 
production and predicted it would do 
much good. 

Rabbi Samuel Thurman said: "It drives 
home the fact that there is no sanctity in 
many American homes today and that 
many lives are broken in an endeavoring 
to break laws." Rev. Father W. 11. 
Reeves of Blessed Sacrament Catholic 
i hurch, said; "Broken Laws" is a very 
-ood example of the non-observance of 
am laws in many American homes today. 
It certainly paints conditions as they are.'" 
Dr. A. Manegold of the St. Louis Ethical 
Society said that the picture was a whole- 
some one for any audience to witness and 
brings home the fact that discipline i- 
badly needed in many homes today. 



W. A. Donaldson, now proprietor of a 
restaurant at Salem. Mo.. wa s a caller. 
He formerly operated houses in Harmon 
Ind. and Grant City. Mo., and plans to 
get into the exhibition end ,i 



Mrs. I. \\ . Rogers gave a theatre party 
Saturday evening. March 14. George 
White's Scandals was the attraction 



THEATRE CHANGES. 

Blythesville, Ark . Gem Theatre, burned. 

Roodhouse, 111., Dreamland, has been 
purchased by Clarence Denny, effective 
March 11, 1925. 

Bowling Green. Mo., Majestic, has been 
taken over by O. A. Hall, the former 
owner. 

Gorham, 111., Little Egypt Theatre, has 
been purchased by Boulton & Wallace 
and will be known as the Gorham. 

Herrick, 111., Gem Theatre, closing until 
March 31. 

Lebanon Junction. Ky.. New Masonic 
Theatre, closed from March 1st until 
Easter. 

New Madrid, Mo., Dixie Theatre, sold 

•Providence, Ky., Dreamland Theatre, 
closing on Mondays. 

Warden, 111., Lannae Theatre, J. A. 
ughran has sold his interest to Rudolph 
Scheller. to take effect March 15. 



$300 TOLL TO BANDITS. 

Burglars carried off the safe of the 
Roosevelt Theatre, 810 North Leffingwell 
avenue, St. Louis, the morning of March 
13. It was found in St. Louis County. 
$207 in cash and some tickets were taken 
from it. 



( )u the night of March 8th two youths 
stuck up Nicholas Doxas. manager of the 
Pageant Theatre, 5851 Delmar boulevard, 
in the theatre office, taking $75 from him. 



UNIONS SET A STANDARD 

l!ie Musicians Union has decided that 
all entertainments and shows using the 
Open Air Theatre, Forest Park, St. Louis, 
must employ an orchestra of not less than 
fifty pieces. The rule will not affect the 
Municipal Opera, which has always used 
more than fifty players. 



Ruby Rene.., of Universal Screening 
Company, has another baby girl. lb 

two children now. Daddy turn the 

crank. 



BRIGHT BITS 

and 

NEWSY NOTES 



Milton Simon, salesman for Arrow, was 
in town and sold Tom Leonard of Prog- 
ress five big pictures. 



Tom Curran of Rayart Pictures closed 
with Jack Weil for the territorial rights 
to "Easy Money,' featuring Cullen Lan- 
dis, Mildred Harris. Mary Carr, Gladys 
Walton and Gertrude Astor. 



Martin Schweig, vice-president of the 
Schweig-Engel Film Corporation, address- 
ed the alumni of the St. Louis Insurance 
Training School, discussing life insurance 
men from a lavman's view. 



Frank Galvin, formerly publicity man 
for William Goldman's theatre was mar- 
ried at Clayton, Mo., to Miss Agnes Pape 
a revue dancer. 



Herman F. Jans of Jans Productions, 
was a visitor of the week. 



Jim Drake failed to land the Repub- 
lican nomination for alderman of the 
Twenty-third Ward. He is manager of 
the Gem Theatre. 



DYGERT TO LOEW'S. 

Harold B. Dygert, formerly at Loew's 
AMine. Pittsburgh, is now in charge of 
advertising and -publicity for Loew's 
State. At one time he was assistant pro- 
duction manager for United Artists and 
later handled the advertising for the Row-. 
land & Clark circuit in Pittsburgh. He 
succeeds Ora Parks. Parks is consider- 
ing an offer to advance for Miller Broth- 
ers 101 Ranch Wild West Show. 



Victor I. Miller, who ran on a strict 
law enforcement platform, landed the Re- 
publican nomination for Mayor. He will 
be opposed by William Igoe, Democratic 
nominee, former Congressman ami liberal 
in his views. 



R. C. Williams is running the Puritan 
Theatre, St. Francisville. Mo. He has the 
Crescent at W r est Salem. Mo. 

(Continued on page 19.) 



Page Eighteen 



THE REEL JOURNAL 



March 28, 1925 




F. B. O. 

There's Millions In It, all star— An- 
other hit from F. B. O. An exceptional 
picture.— Princess Theatre, Cambridge, 

Kas. 

Yankee Madness, all star— A good ac- 
tion Western— 100% entertainment.— 
Princess Theatre, Cambridge, Kas. 

The Beloved Vagabond, all star— A very 
good pleasing picture.— Princess Theatre. 
Cambridge, Kas. 

The Empty Cradle, Harry T. Morey— A 
real emotional picture with lots of heart 
interest.— Princess Theatre, Cambridge, 

Kas - 

The Danger Line, Sessue Hayaka— -A 

real picture. 100% entertainment.— Prin- 
cess Theatre, Cambridge, Kas. 

The Millionaire Cowboy, Lefty Flynn— 
Flynn a real bet. Our patrons eat this 
star up. 100% entertainment.— Princess 
Theatre, Cambridge, Kas. 

FIRST NATIONAL 
Penrod and Sam, Ben Alexander.— One 
of the many good ones for you. More 
like this and all exhibitors will be happy. 
Nothing can please as much as the com- 
ment from all for more like this. Print 
good. Accessories fine.— J. Blackwell, 
Best, Henrietta, Mo. 

Mighty Lak a Rose, Dorothy Mackaill. 
—One of the best I have run. A wonder- 
ful moral and pleased 100 per cent. Com- 
ments were many. Wish I could have 
all my programs as good and clean. Ex- 
hibitors book it and get the crowds. Print 
fine. Accessories good.— R. J. Blackwell, 
Best, Henrietta, Mo. 

Boy O' Mine, Ben Alexander.— Fine pic- 
ture. You can't go wrong on playing it. 
Print good. Accessories good. — F. D. 
Morris, Iris, Cimarron, Kans. 

Her Reputation. May McAvoy.— This 
picture went over very well but had it 
on Saturday and not enough for Satur- 
day. Had a good attendance and picture 
very good. Print good. — J. N. Welty, 
Midway, Hill City, Kans. 

Bad Man, Holbrook Blinn. — This seem- 
ed to suit our Saturday crowd. Had good 
attendance. Print good. — J. N. Welty, 
Midway, Hill City, Kans. 

Penrod and Sam. — A very good picture. 
Pleased everyone especially the kids. 
Print good as all First National are. — K. 
H. Gaston, Electric, Centralia, Kans. 

When a Man's a Man, John I'.owers. — 
We had full house both nights. People 
liked it fine. It was a sure hit here. 
Print fine. Accessories good. — M. C. 
Meyers, Fall River, Fall River, Kans. 

Jealous Husbands. — A good picture that 
plea ed i fair ized audience. Acting of 
Beti Uexandet drew favorable comments. 
Print fair. — R. D. Strickler, Wicksier, 
< !raig, Mo 

Potash and Perlmutter. Alexander I in. 
thin ■ fine foi old and young. A 
good clean i i medy. I 'i hit and accesso 

rie I. II. W Hubbell, Hubbell, Tren 

ton, Mo. 

Daddy, Jackie ' ogan. Good enough 
for anybody. Firsi National has the pic- 
tures. Print good.— John Edelbrock, 
Roj al. Eudora, Ka 



FOX. 
The Eleventh Hour, Buck Jones, Shir- 
ley Mason— Pleased 100%. Print fine.— 
E. E. Gorsline, Sunflower, Peabody, Kas. 
St. Elmo, John Gilbert— Very good pic- 
ture. Print fine. — E. E. Gorsline, Sun- 
flower, Peabody, Kas. 

The Shepherd King, all star— Pleased 
100%. Every exhibitor should play this 
classic. Print good— E. E. Gorsline, Sun- 
flower. Peabody, Kas. 

The Trouble Shooter. Tom Mix— Proved 
to be 100% entertainment. Print fine.— 
E. E Gorsline, Sunflower, Peabody, Kas. 
METRO-GOLDWYN. 
Little Robinson Crusoe, Jackie Coogan 
—A good one for the kids. That is about 
all. Jackie draws in this town. — C. C. 
Perry", Rex, Maysville, Mo. 

Long Live the King, Jackie Coogan— 
We consider this one of the best Coogan's 
ever made. Jackie has good support in 
this. Photography and settings good. 
Exhibitors should make money on this 
if you buy it right. Two days to poor 
business but no fault of the picture.— 
T. H. Lauck. Opera House, Mound City, 
Kas. 

Eternal Struggle— A good Northei n 
picture. Will please 95%. Print fair — 
L. W Wigfield, Wonderland, Wheeling, 
Mo. 

PARAMOUNT. 
Big Brother, Tom Moore — A fair pro- 
gram picture. That's all. Not as good 
as I expected it to be. — C. C. Perry, Rex, 
Maysville, Mo. _^^^ 

A Society Scandal, Gloria Swanson — A 
good picture. — C. C. Perry, Rex, Mays- 
ville, Mo. 

P. D. C. 
The Night Hawk, Harry Carey— A bet- 
ter picture than we had expected. Pleased 
75%. Film in good condition. — -P. P. 
Groh, Peculiar Theatre, Peculiar, Mo. 

Miami, Betty Compson — A good story, 
well acted. Compson pictures always go 
over big. Pleased 90%. Film good. Book 
it. — P. P. Groh, Peculiar. Peculiar, Mo. 
PATHE. 
The Extra Girl, Mabel Normand — The 
best one Mabel has played in yet. Pleased 
my house. — R. M. Burchett, Electric, 
( ireencastle, Mo. 

UNITED ARTISTS. 
Birth of a Nation — A masterpiece from 
several angles. Grossed far above the 
average specials. Picture has wonderful 
settings and a fine cast of stars. Brought 
out many who do not often attend. Did 
not please all, but a large majority. Two 
days run, 25 and 50c. Small town pa- 
tronage. — T. H. Lauck, Opera House, 
Mound City, Kas. 

UNIVERSAL. 
Sporting Youth, Reginald Denny — Bad 
roads, but was highly praised by all. Best 
racing picture T have ever seen — L. W. 
Wigfield, Wonderland, Wheeling, Mo. 
VITAGRAPH 
The Man Next Door, all star — This is 
one "i the great ones. It is up to expec- 
tations. A clean show worth anybody's 
money. — R. M. Burchett. Electric, Green- 
castle, Mo. 



Pampered Youth, Cullen Landis, Alice 
Calhoun — A typical Booth Tarkington 
story. Very well done. Landis not so 
good in this as roles he usually plays. In- 
teresting story with thrilling fire climax. 
Picture should draw well but not a spe- 
cial. Vitagraph gave us one of first runs 
in K. C. territory on this. Lots of peo- 
ple do not appreciate old styles and 
clothes in picture. — T. H. Lauck. Opera 
House, Mound City, Kas. 

Masters of Men, Cullen Landis— A real 
sea story with a powerful punch. Good 
for any type of audience. — Consolidated 
Amusement Co., Karstetter and Woods, 
Columbia, Mo. 

My Man, Patsy Ruth Miller— A story 
of a big town politician with Dustin 
Farnum as the man of the hour. Colored 
photography good, showing fire works 
display, a splendid love story very well 
handled. Much better than the average 
picture. — Consolidated Amusement Co., 
Karstetter & Woods, Columbia, Mo. 

Masters of Men, Cullen Landis — Well 
received by my patrons. Condition of 
film good.— W. T. Jacobi, Gem, Martins- 
burg, Mo. 

The Man Next Door, Jimmy Morrison 
— Another good one from Vitagraph. 
Film good. — W. T. Jacobi, Gem, Martins- 
burg, Mo. 

The Midnight Alarm, Alice Calhoun, 
Percy Marmont — A real fire picture. 
Pleased all. Film good. — W. T. Jacobi. 
Gem, Martinsburg, Mo. 

WARNER BROS. 
Rags to Riches, Wesley Barry, Niles 
Welsh — This story has entertainment, 
plenty of thrills and lots of comedy and 
good moral thread running throughout. 
One of the best Barrys. Should please 
big majority of all audiences. Not a spe- 
cial but will sure register with your pa- 
trons. — T. H. Lauck, Opera House, Mound 
City, Kas. 

STATES RIGHTS 
Last of the Whip, Pinto Pete. — This 
Roosevelt — "A good comedy Western — 
book it if you can."— H. A. Tull, Picture 
Theatre, Mount Moria, Mo. 

Two Fisted Justice, Dick Hatton.— You 
surely can't get anything better in West- 
erns. — Frank Ditts, Annex, Harco, 111. 

Biff Bang Buddy, Buddy Roosevelt. — 
This picture broke all Western records. 
T would advise you to book it. — Frank 
Pitts, Annex, Harco, 111. 

Ghost City (serial) Pete Morrison.— 
A real fast Western picture and fights. — 
Frank Ditts, Annex, Harco, 111. 

The Steel Trail (serial) Wm. Duncan. 
— Book this one for fights and thrills 
for this one is full of them. — Frank Ditts, 
Annex, Harco, III. 

Rarin' to Go, Buffalo Bill. Jr.— This 
has thrills in every foot. — Frank Ditts, 
Annex, Harco, 111. 



Hurrah 

For Bigger Box Office 



Profits / 



Laemmle Jubilee 



Watch for —"RIDERS OF THE PLAINS"— with "Star" and "Beverly." 



March 28, 1925 

ST. LOUIS NEWS, CONTINUED. 



Lew Bent, F. B. O. salesman, enter- 
tained the American Legion at Benld, 
III.. March 14. with some of his funny 
tales. 



William H. Barnhart is aagin in charge 
of the Glohe Theatre. Atwood, 111. He 
opened with "The Reckless Age" on 
March 14. 



Gerald Akers, formerly district man- 
ager for Universal here, is handling the 
act of Miss Eugene Dennis, Kansas Won- 
der Girl, who does a psychic act. She 
recently closed several weeks engagement 
at the S'kouras houses and is now play- 
ing the Southern Enterprise Circuit, 
opening at Atlanta. 



THE REEL JOURNAL 

'REDEEMING SIN" TO ST. LOUIS 

"The Redeeming Sin," Vitagraph fea- 
ture, is in great demand in this territory, 
the local office reports. The picture 
opened at the Dehnonte Theatre. Delmar 
boulevard near Clara avenue, St. Loui;., 
last week and played to splendid business. 
"Greater Than Marriage'' opens at the 
same theatre the week of March 2S. 

FAMOUS STAFF TO L. A. 

The St. Louis Paramount salesmen, of- 
fice, exploitation and advertising staff 
will attend the convention in Los Ange- 
les in April. Thev will leave here April 
20th. 



George Gambrill, Paramounteer, is back 
from Kansas City, where he started a 
brother publicity man on his mad career. 



Wilton Colonna. F. B. O. publicity man, 
who successfully handled Mrs. Wallace 
Reid's personal appearance in St. Louis, 
is the latest protege of Maurice Engel, 
the Daddy-of-'em-all as exploitation men 
go. Engel turned out such stars as Paul 
Yawitz, formerly head of the foreign pub- 



Page Nineteen 

licity department of Fox Pictures and 
now in charge of publicity and advertis- 
ing for "William Tell;'' George Gambrill, 
Paramounteer; Maurice Davis of the 
Universal exploitation staff and several 
other prominent publicity men. 

Out-of-town exhibitors seen along 
Picture Row during the week were- H. 
C. Tuttle, Des Loge, Mo.; A. Kensse, 
New Athens. Ill; S. E. Pertle, Jerseyville 
III; Jim Reilly, Princess Theatre, Alton, 
III. ; Billy Sohm, Belasco Theatre, Quincy, 
111.; R. D. Horsfield, Union, Mo.; C. C. 
Calvin, Washington, Mo.; D. Crichelow, 
lemple Theatre. Alton, III.; Mr. and Mrs! 
Hall of Dupo, 111.; Mr. and Mrs. I w' 
Rogers, Cario. 111.; Arthur Donnellson, 
Salem, Mo.; Steve Brady, Cape Girar- 
deau, Mo. 



E. 



L. Alperson, formerlv Universal 
manager here, has joined Fox Films as 
a special representative. He left for New 
_York during the week for assignment. 



Twe cents per 
word payable In 
ndvnnoe. No tnh 
accepted for lea* 
tiian 50c. 



THE CLEARING HOUSE 

QC*f f Q Second Hand Equipment, Sents, Projectors, f%f tvt^ 

OHiJ-iI-iO Screens. Pianos, Organs, Theatres and Mis- fl I J YS 

< ■'!:» in on* Articles. *^ ^■^ * fcJ 



Rates for other || 
spaces furnished M 
on request. 



II 

FOR SALE — One motor drive Simplex 
Projector* fine condition, complete with 
rcwinder. Real hargain at $100. E. Dew- 
hirst, Beverly, Kans. P-t !-.*» 

For Sale — 2 Simplex Machines with 
moters, screen, compensar, uglvanized 
booth, 40 chairs, 2,00 Spcer carbons, piano 
lamp, nia t tings and frames. Address I 
Muntz. 1703 Central Avenue, Dubuque, 
Iowa. P 3t — 3-1*8 



MOVING PICTIKE operator, ten years' 
experience, wants steady- job) hest of ref- 
erences. K. K. Stewart, Leslie, Ark. 

P3f-4-3 

A-l PROJECTIONIST available immedi- 
ately. Long* experience, handle any 
equipment. No bad habits. Dependable. 
Non-union. Salary reasonable. Glenn 
Smith, Girard, Kansas. Plt-3-14 

For Sale — Two Simplex machines with 
projectors, screen, compensarc galvanized 
booth, 4 chairs 2,000 carbons, piano lamp, 
matting, and frames. Address E. Muntz, 
1703 Central, Dubuojie, Iowa. P3t-3-2S 

WANT MOVIES — Can deliver buyers, 
need all price thentres. Write full Infor- 
mation. W. J. Miller (Exclusive Theatre 
Rroker), 321 Securities Rldg., Des Moines, 
Iowa. P3f 2-28 



Theatre Wanted — Good farm in Central 
Missouri, Eastern Kansas, and also good 
South Missouri farm to exchange for 
theatre building. preferably in country 
town. One or all. Lock Box 147, Hardin 
Mo. P2t-3-28 

PACK YOUR THEATRE. 

Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltzers, Seeburgs, Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Heproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Wrrte for catalog. — tf. 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 



ORGAN FOR SALE — Wurlitzer Hope- 
Jones Model 133. Guaranteed pood condi- 



tion. 
Kloren 



g-ood condl- 
"riced to sell. Raymond Gear, 
•. Kansas. — Plt-3-2S. 



FOR SALE. 
$375 Hurch Pop corn Machine. Will sell 
at a bargain, $ i 00 ,. as h. Address Joseph 

Krieger, Eagle Theatre, Arcadia, Kas. 

1*— t— 1-3. 



Ttiv 



KEYSTONE 



19th and Wyandotte Streets 
Kansas City - Missouri 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



Please mention THE REEL JOURNAL 
to our Advertisers. 



i$a$.City x 
Engravings 
Colorplate Co 

8">and Walnut ■ Kansas City 

Main4707 

Halftones Color Plates 
Zinc Etching 

"on time' / >fc™ic> 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



MRGAII^ANNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 




Box-Office Winners! 

mmmm 

' * Classes of flic Screen*?: 



• > ' ' i n 





w 




wsasK^ 



DOROTHYDEVORE 
^^ATT MOORE 

Maia ED\MN<BATf MAN'. MORRIS' - 
•wi'd e l y n.E ad'. Brio v e l 




WAR.NEI\. DRPS. byArnuifrmmt uAth — 
DAVID BELASCO prerts?ti 



.(Jdapted from SachaQuitry'} plcu/'DEBWlM)" ulitti 

MONTE BLUE and 

1ARIE PREPM 




BVTTcwrm 

I ..' . • WITH •' . ■ .-: f?,-<- 



mmrn 



THeMJonder 



iro 



DOROTHY DEVORE 
J.0UISE FAZENDA 
LIAR 



JOHN ROCHE 

ULYAN TASHMAN, 
T LAND! 




WABNERBROS 

I* ik 111 ibeSfWeftV 



MONTE 6LUC 
HE.LENE CHADWICK. 



FJJWYOURMAi 



WARNER BI^QS present 

ERNST LUBITSGH 



w 



production; 



p*a^A ^MEN 



, May Mc Avery. 
NAarie-ilftv'bdt"', Paolrfii? Predenck 

'.v: : ' :! ''M/f, ; { : h..'LeW'(;6<ly'.". iV/'^'V'- 





OF KANSAS CITY l*c 



115 West 17th Street 



Al Kahn, General Manager 

M A. Kiilm, Manager 
Earl Bell, Sales Manager 



Kansas City, Mo. 



ll!ll!!!llll!lllllllllll!IIIIIIIIIIHl!!!lllllil!IIUIIII!IIIIIIIIIIHIIIIIH 



CHe 



QTie ctilm Cradle ^Vaper of the SoutlviV&stj 



Rathe Makes Box Office Stars! 

first- then— 



■\ 



"GRANDMA'S BOY" 
^| "DR. JACK" 
If "SAFETY LAST" 

"WHY WORRY" 

'GIRL SHY" 

"HOT WATER" 



HAROLD 
LLOYD 



And 
NOW! 



¥, 



DOUGLAS 
MacLEAN 



"GOING UP" 
"YANKEE CONSUL" 
"NEVER SAY DIE" 

Coming — 
INTRODUCE ME" 



HARRY ' 

Langdon 



Fellow exhibitors 
Take a Tip! 

HARRY 
LANGDON 

is set to be the 
most sensational 
comedian of all 
time. 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 OLIVE ST. 
HARRY GRAHAM, Manager 



Wo\. IX 
tfs'o. 16 



APRIL 4, 1925 



Two Dollar.' 
a Year 

Published Every Saturday by 
HKKL JOURNAL PUB. CO. 



Mninstreet Theatre Bldgr.. 



^ 



^ifr** 1 



'-nw 



T^iW 



II 






m 



WimmB 



A UIlIVeRS/lLPRODUCTlOn % be presented buCmiLA€mmL£ 




Special 
this "Week 

MICHAEL J. 

OTOOLE 

Tresident^lotwnTicture 
Oheatre Owners oZAmerm 

-writes an important 
box office message 
to exhibitors •— *--» 

Read it in 
THE 



m 

MS 



Issue dated 'March 14& 

IS you doiyot get* 
yourfree copy every 
week write the 
editor. 

UNIVERSAL PICTURES 

CORPORATION 

730 FifthAva NewYbrkCity. 





©rags 



RICHARD TALM ADGE 




GRAB this new series NOW. Tal- 
madge has millions of followers 
who flock to see his pictures as fast 
as they are announced and shown. 
Take advantage of his growing pop- 
ularity. He's coming like a streak of 
lightning. Every release a hurricane 
action picture. It's what the majority 
want. A contract for these 5 new re- 
leases is better than gold bonds in the 
bank. 






(novrer 
I.tl2 Ol 



IlltlK 

Ive St 



seen such 
' hi I Action Posters 
■nlmade to or 
llder to pack 
any and 
every 
(P\\ Theatre 



Starting this 
Series off with a 
ton of Dramatic Dynamite is 

"JIMMIE'S 
MILLIONS" 

Here's a typical Talmadge story. Oh, boy— some action. And the 
action is pictured in the startling posters, lobby photos, and all 
advertising accessories that draw like porous plaster. Everything 
set for your profits. Book 'em now. 

You can get these new Talmadge Pictures through 

FILM BOOKING OFFICES 



KjinHnH City, Mo. 
rort. St. l ..■■■- Mo. 



127 S. m.i.Im..,,. Oklahoma City, Okla. 
1<M1 s. Cronii Street, Mrtle Hnch, ArK. 




April 4, 1925 



THE REEL JOURNAL 



Page Five 



Another Scoop 



FOR 



MIDWEST 



Two More 
Box Office Attractions 

STARRING 

THUNDER 

"The Marvel Dog" 
IN 

"BLACK 

LIGHTNING" 

(Released April 10) 
—AND— 

"THE SILENT 
PAL" 

(Released May 15) 

Write for Them Today — If You 
Don't Buy Them Your Competitor Will. 



Midwest Film 

DISTRIBUTORS, INC. 
E. C. RHODEN, MANAGER 

130 West 18th St. Kansas City. Mo. 



(Review from Motion Picture News) 

Black Lightning 

(Gotham Production-Lumas Film Corporation — 
Six Reels) 

i Reviewed by Frank Elliott) 

The family of dog stars of the screen, to which belong 
such illustrious canines as Strongheart, Rin Tin Tin, etc., is 
augmented with Thunder, an importation from Germany, 
and which, according to a medal on his collar, saw service 
at Verdun. Be that as it may this bow-wow sure can Oct 
if the stunts which he accomplishes before the camera can 
V>e called such without making our human players sore. 
The dog is a wonderful appearing animal, decidedly intelli- 
gent and is going to afford a lot of entertainment for the 
younger members of the moviegoine family. 

The plot of tlie piece lias been done before in various 
forms but in this case the story was written to afford the 
dog opportunities to do his stuff and he does it in excep- 
tionally fine manner, ever and anon throughout the action. 
His jumping is one of the highlights ,,f this feature and in 
the scene in which he leaps at cue of the villains and 
knocks a gun from his hand is a wow. So is his work in 
the climax when he leaps through the glass of a window 
and knocks down the villain who is attempting to attack 
the girl. 

Clara Bow is the heroine. In this role she proves that 
she is capable of doing more than interpreting flapper parts. 
Eddie Phillips is good as Ez Howard, a half wit. His make- 
up and facial expressions are worth seeing. Harold Austin 
is an adequate hero, James Mason, a convincing villain, and 
.Toe Rutterworth. a talentpd juvenile. 

The picture is laid in the mountain country which affords 
opportunity for some fine exteriors. There is a goodly 
number of thrills, the first of which comes when little Dick 
falls over with a ladder which lands on top of him. but 
the dog brings aid. There is also much suspense in the 
climax. The work of the canine star, however, is the big 
feature of this one and if your patrons like these kind of 
pictures you can safely book this one with the assurance 
of entertaining them. 

THEME. A melodrama of the mountain county in which 
a dog hero saves the honor of the heroine and takes an ac- 
tive part in foiling the plans of the villain to do away with 
the girl's real lover. 

PRODUCTION HIGHLIGHTS. The stunts accomplished 
by Thunder. The scene in which he knocks gun out of 
villain's hand. His jump through glass window to rescue 
heroine. The acting of Clara Bow. The attractive ex- 
teriors. 

DIRECTION". Has attained some wonderful results with 
the dog. Has made the situations convincing. Has given 
the production a satisfactory mounting. 

EXPLOITATION ANCLES. Have a man lead a big Ger- 
man police dog through the streets with a sign "See 
'Thunder, the Wonder Dog.' at Strand." If your local taxi- 
dermist has a mounted police dog borrow- it for the lobby. 
Play up the stunt acting of the dog. Thunder is the whole 
thing in this one so do all your exploitation on the canine 
angle. 

DRAWING POWER. If your patrons like these dog 
pictures, you are safe in booking this one. 

SUMMARY. Some of the best acting ever seen por- 
trayed on the screen by a bow-wow is featured in "Black 
Lightning," which is really a novelty. It is off the beaten 
path and for this reason alone should be a success. 

THE CAST 

Martha Larned Clara Bow 

Ray Chambers Harold Austin 

Jim Howard James Mason 

Ez Howard — Eddie Phillips 

Dick Larned Joe Butterworth 

Thunder, the .log By Himself 



Page Six 



THE REEL JOURNAL 



April 4, 1925 




gfisptswc^-ot te% 



BEN SHLYEN 
Publisher and Editor 
C. C. Tucker. Aav. Mgr. 
Circulating in Missouri, 
msas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky. West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
ft EEL, JOURNAL 

PUBLISHING CO. 

Mainstreet Theatre Bldg. 

Kansas City, Mo. 



The Box Office 

In an editorial so titled. The Saturday Evening 
Post made the following statement regarding the 
plays that have been showing in New York. The 
facts borne out so well apply to motion pictures that 
we herewith give in part this editorial : 

''* * * The dirty play is often a temporary money-maker 
for the author and the producer. All that is needed is a hint 
of police interference or a ministerial resolution of condem- 
nation and the queues promptly form in front of the box- 
office. But the lure of the salacious is not lasting. 

"* * * The fact of the matter is that the public taste is 
pretty sound. Like a swift-running river, it tends to purify 
itself and to cast off the unclean and the diseased in books, 
in poetry and in art. But whenever really virulent germs he- 
gin to appear in that stream, the public is apt t<i resort to 
strong measures in an effort to purify it. 

"I' the theater wants censorship it i-. making a bid for it 
that is bound to succeed. But if it wants to continue as a 
factor and an influence in American life it will rid itself of its 
dramas of dirt that are produced in the name of realism and 
of its spectacles of nude women that arc produced in the 
name of art. Nor docs this mean that the heroines of our 
plays must be Pollyannas and the heroes Little Lord Fauntle- 
ro; or that the chorus must wear flannel petticoats. The 
public knows just what is the intention in a play, and so does 
its producer. The line between realism and dirt, pandering 
and art, is not hard t" find. If the managers keep on stepping 
too far oyer the line, censorship will in the end push them far 
back of it." 

Kansas exhibitors have made the first success- 
ful step to abolish censorship in their state. It is 
only a question of time when censorship will be en- 
tirely done away with. However, to make this a 
surety it rests with the producers to make such pic- 
tures as will cause no thought or need of censorship. 



nr- 



The Best in the West 



m 



News 
, Highlights 



According to the recent an- 
nual statement of the Film 
Boards of Trade, the St. Louis 
and Kansas City offices dis- 
posed of 477 cases of a value 
of $119,083, which, of course, 
represents a high mark to 
shoot at. 

Announcement was made 
this wet»k by Sam Katz of 
Balaban and Katz of an af- 
filiation of his organization 
with the A. H. Blank circuit. 
This coalition unites some 100 
houses in the Middle West. 



Marcus Loew, in a recent 
interview for the New Or- 
leans Times, gave the cost of 
"Ben Hur" as $6,000,000. "It 
will help the M-G-M trade- 
mark." Marcus is quoted as 
saying. 



Universal confirms the re- 
port that Arthur S. Kane, 
formerly president of Asso- 
ciated, has joined its organ- 
ization in the capacity of a 
newly created position, that 
of "contact executive. " 



Ramon Novarro has been 
signed by Metro-Goldwyn- 
Mayer for a series of unusual 
productions following ''Ben 
Hur." 



Max Wiesner, general man- 
ager of the new Badger 
Theatres Corporation in Wis- 
consin, declares that his co- 
operative organization is here 
to stay. This following ar- 
rangements with Mi?tro-Gold- 
wyn and First National for 
product. 



Governor Al Smith of New 
York is said to be consider- 
ing an order for probing tire 
activities of censors in his 
state, following repeated ru- 
mors of indulgencies granted 
by the board. 



Balaban and Katz have per- 
fected their own radio broad- 
casting arrangements calling 
for a stupendous tie-up in an- 
nouncing the circuit's pro- 
grams. They're not taking a 
thing from the radio menace. 



A big convention is in the 
offing for exhibitors of this 
territory in the conclave to 
he held here of the Kansas- 
Missouri M. P. T. O. The 
final dates have been agreed 
upon — ■April 27-28. According 
to C. E. ''Doc" Cook, manager 
of the newly merged Inter- 
state body, an attendanr'e of 
500 is expected. 



:* 

Everybody 
Knows-- 

Your Motor Won't 

Run on Water — 

It's GAS that 

Makes the Old 

Bus GO! 



YOU'VE had the old 
bus sputter, miss, and 
then die flat by the 
roadside. It wouldn't run 
without gas. And that's 
exactly what's happening 
to a great many distribu- 
tors and produ.cers. 

They're trying* to sell an 
unknown product to an 
overwise buying public. A 
buying public that is 
schooled to demand known 
brands and performance 
standards — a public accus- 
tomed to questioning the 
wliy of values! 

You'll get out of your 
business what you put into 
it. Brains, diligence, hon- 
esty, service, and an extra 
measure for advertising? 
THY IT' 



Give 'er Some Gas, 
Put 'er in High— 

Advertise! 



You can reach over 2,000 

showmen most effectively 

through 

THE REEL 
JOURNAL 

The Film Trade Paper of 
the Southwest. 



a? 



April 4, 1925 



THE REEL JOURNAL 



Page Seven 



As Fine a Group of 
Pictures as You Ever 
Looked at 



Anniversary Series 

HER MARKET VALUE 

Agnes Ayres and an All-Star Cast 

THE GIRL OF GOLD 

Starring Florence Vidor 

BEAUTY & THE BAD MAN 

Peter B. Kyne's Popular Story 

PRIVATE AFFAIRS 

Renaud Hoffman's Comedy Feature 

THE CRIMSON RUNNER 

Starring Priscilla Dean 

THE AWFUL TRUTH 

Agnes Ayres in Arthur Richman's Great 
Broadway Success. 





Produ cers Distri butin g 

=* COR PORATION r ^ = kJ 

n On The, 
Threshold 



FEATURING 

GLADYS HULETTE 

HENRY B. 

WALTHALL 

AND 

SAM DE GRASSE 




AL CHRISTIE feature 



Directedby Scott Sidney 

Heleased by _*. 



GET THE HABIT 

Have you run your Producers attraction 

this week? 



PRODUCERS DISTRIBUTING CORPORATION 



KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT. Branch Manager. 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Page Eight 



THE REEL JOURNAL 



April ,4 1925 



KANSAS SOUNDS DEATH KNELL TO 

NON-THEATRICAL COMPETITION 



New Law Sets High Projection 
Regulations. 



As a crowning issue to one of the most 
beneficial sessions of the Kansas legisla- 
ture to Kansas exhibitors, Governor Ben 
S. Paulen last week, with the closing of 
the legislature, signed House Bill No. 
306. which sounded the death knell to 
non-theatrical competition. 

The law, which establishes strict pro- 
visions for the exhibition of motion pic- 
ture films, prohibits make-shift exhibi- 
tions, such as are staged by schools and 
other non-theatrical enterprises, in that 
the expense of meeting the requirements 
of the law makes it impractical for any- 
thing other than a theatre to exhibit 
pictures. 

The bill requires all exhibitors of Nitro- 
cellulose film to pay a license fe'e and to 
project in a regulation booth of which a 
standard to be prescribed by the state 
fire marshal. 



GOODNIGHT OUT, BUT SHOWS 
SOME REAL SPORTS- 
MANSHIP. 



Missouri exhibitors lost a representa- 
tive in the state legislature last week. 
The Republicans in the house finally 
mustered a constitutional majority and 
unseated Charles G. Goodnight, manager 
of the Star Theatre, Warrensburg, Mo., 
seating in his stead Dr. J. W. Sargent. 
Mr. Goodnight, on the face of official 
returns, was shown to have been elected 
by one vote. The house elections com- 
mittee, dominated by Republicans, found 
Dr. Sargent had been elected by a ma- 
jority of 21 votes. Goodnight arose after 
he had been unseated and said : 

"To show this house that I am a good 
loser I ask the privilege of escorting Dr. 
;ent to the bar to be sworn in." 

Mr. Goodnight was accorded the priv- 
ilege and a resolution was adopted grant- 
both men full pay for the session. 



"BLUE LAW" BILLS LAG. 

With the Missouri legislature already 
having spent nearly two weeks in extra 
session and the end Hearing, the Sunday 
closing, standing room and censorship 
bills have not changed in status, the lat- 
ter two still being in committee while the 
first has not yet been engrossed. Kan- 
City exhibitors are expressing little 
fear of the passage of any of the three 
measures. 



MIDWEST BUYS TWO. 

Midwest Film Distributors have bought 
tlie distribution rights to "Women and 
Gold." In the cast are featured Frank 
M.ivo and Sylvia Breamer, supported by 
capable players. Also they have secured 
"The Night Ship," a thrilling sea story 
featuring Thomas Santchi, Robert Gor- 
don and Mary Carr. 



C. Gardner Sullivan has been cho en 
by Warner Bros, to prepare the script 
on "Why Girls Go Back Home." sequel 
to the early Warner sensation. "Why 
Girls Leave Home." 



"Open Door" to Public 

Censors, Hays Plan 

M. P. P. D. A. Heal Asks Constructive 
Criticism From Ranks. 



New York. — Establishment of an "open 
door" department in the motion picture 
industry through which the public is in- 
vited to enter with suggestions and criti- 
cisms has been announced here by Will 
H. Hays, president of the motion picture 
producers and distributors of America. 
Jason B. Joy will direct the new depart- 
ment, the headquarters of which will be 
in New York. 

Mr. Hays explained it was decided to 
establish the department after the execu- 
tive committee of the producers and dis- 
tributors organization had adopted the 
suggestion of its committee on public re- 
lations. 

The "open door" in the industry means 
more than an invitation to the public to 
patronize the productions of the industry, 
said Mr. Hays. 

"We invite the public,'' he continued, 
"to come in and tell wherein and why 
we are not — if we are not — measuring up 
to our job of making the motion picture 
industry the force it should be in promot- 
ing the best American ideals. 



M.-G.-M.-COSMOPOLITAN DEAL 



New Arrangement for Marion Davies at 
$10,000 a Week. 



New York — Arrangements have been 
concluded between the International 
Film Company and Metro-Goldwyn- 
Mayer for the production of Cosmopoli- 
tan pictures. The first production will 
be a picture starring Marion Davies, 
which will probably be from the stage 
play, "Trfe Merry Wives of Gotham." a 
comedy by Laurence Eyre. This produc- 
tion will be similar in its general outline 
to "Little Old New York." 

Miss Davies' new contract calls for 
one of the largest salaries that has ever 
been paid in the motion picture industry. 
It is understood that she will receive 
$10,000 weekly, in addition to a percent- 
age of the receipts. 



CASES TOTAL $119,083 
FOR KANSAS CITY AND 
ST. LOUIS F. B.'S IN '24 

New York. — An enviable record of 
service is engrossed in the annual re- 
port of the Joint Boards of Arbitra- 
tion, in the statement issued this week 
covering activities of the past yi?ar. 
According to the report, 11,197 disputes 
were settled during the year, involving 
$2,119,622.56. 

The statements of the Kansas City 
and St. Louis offices of the Arbitra- 
tion Board follow: 

KANSAS ClTY^Cases disposed or, 
183; total involved, $46,783.84; com- 
plaints withdrawn, 3; involving $720; 
awards by th ; board, 130; total amount, 
$30,000. 

Disputes disposed of without sub- 
mission to the board, 47; involving 
$15,748.84; pending, 8 cases of a total 
amount of $1,229.15; disputes requiring 
seventh arbitrator, 3. 

ST. LOUIS— Number of cases dis- 
posed of, 294; amount involved, $72,- 
210.49; complaints dismissed, 9; of a 
value of $974; complaints withdrawn, 
12; involving $1,076; awards by the 
board, 214; amount, $60,477 89. 

Disputes disposed of without sub- 
mission, 59; total amount, $9,709.60; 
cases pending, 11; involving $1,667.78 



ULRICH TO CAPITOL. 



Former Head of Midland and Royal 
Takes Salina Post. 

H. E. Ulrich, manager of the Midland 
and Royal Theatres for the Midland 
circuit, will leave the latter part of this 
week for Salina, where he will become 
manager of the Strand Theatres ther'e. 
The Strand is operated by the Capitol 
Enterprises, a theatrical circuit having 
theatre in Kansas, Missouri, Iowa and 
Nebraska. 

Mr. Ulrich will be succeeded in the 
management of the Midland by Harry 
Keefer, who has been in the employ of 
the Midland circuit for a number of 
years. 

Mr. Ulrich has been manager of the 
Midland for the past few months an»' 
has made a host of friends during his 
stay here. 



Four Laura Jean Libby Stories For F. B. O. 



Schnitzer Takes Option for Filming 
Forty Others. 



New York — The works of Laura Jean Libby, who died several months ago, are 
at last to reach the screen. 

J. I. Schnitzer, vice-president of Film Booking Offices of America. Inc.. an- 
nounces that contracts have been signed which give to that organization the right 
to produce and distribute throughout the world four of Miss Libby's most famous 
novels, with an option of an additional forty. This will bring before another genera- 
tion the novels of an authoress who was unquestionably the leading exponent of the 
romantic school of writing in America, if not in the world. 
Through several generations of Ameri- 



can readers, Mrs. Libby ranked as the 
popular interpreter of the romance, the 
dreams, and the Castles in Spain, which 
come alike to the shop-girl and the de- 



O. on their own lot in Hollywood are: 
"When His Love Grew Cold," "The 
Abandoned Bride," 'Tola's Sin," and "In 



butante, however divergent may be the a Moment of Temptation." The first of 
building of those castles. the novels to be filmed will be "When 

The Libby stories to be made by F. B. His Love Grew Cold." to be started soon. 



April 4, 1925 

Warner Fight on 

Combines Likely 

New York — Calling attention to a 
recent article over his own signature 
in which he stated that booking com- 
bines were making every eftort to 
force exhibitors to join them under 
threat that otherwise they might not 
be able to procure product the combines 
claim to control, Abe Warner, of Warner 
Bros., said today that he was going to 
the bat and request the Hays organiza- 
tion to take some definite action to- 
ward ascertaining the attitude of the 
producing companies in its membership 
toward this serious business menace. 

Mr. Warner's action is caused by a 
published report that Balaban & Katz, 
Alidwest 1 heaters, Inc., were about to 
become active in the Louisville terri- 
tory, and were telling exhibitors that un- 
less they joined the booking combine, 
- they could not be assured of product 
of certain producing companies. 



THE REEL JOURNAL 

Inter-State M. P. T. O. 
Meet Here April 27-28 



Page Nine 



VITAGRAPH PRODUCTION UP. 

Albert E. Smith, president of Vita- 
graph, has announced that J. Stuart 
Blackton's next production will be "The 
Happy Warriors," a pictunzation by 
Marian Constance of A. S. M. Hutchin- 
son's famous novel. This picture will 
follow immediately "Tides of Passion" 
the picture version of Basil King's "In 
the Garden of Charity" in which Mae 
Marsh is starred. Following the com- 
pletion of "Baree, Son of Kazan," David 



The date of the first annual convention 
of the new Kansas-Missouri M. P. T. O. 
has been changed from May 4 and 5, to 
April 27 and 28, and th'e place of meeting 
will be at the Baltimore Hotel in Kansas 
City instead of Excelsior Springs, as was 
previously planned. 

It was decided to hold the first meet- 
ing in Kansas City because of the greater 
facilities here and the accessibility from 
all points in the territory. This year the 
Chamber of Commerce of Kansas City is 
to assist in making the exhibitors' meet- 
ing the best in history. 

C. E. "Doc" Cook, manager of the M. 
P. T. O., said this week that only pre- 
liminary plans had been made, but as- 
serted that the best convention in the his- 
tory of either organization was in the 
offing. ''We're going to have an attend- 
ance of at least 500," he declared. 

Cook plans to broadcast a talk on the 
convention over WDAF, the Kansas City 
Star's radio station, the week before the 
meeting opens. Many other special fea- 
tures will be announced later. 

Kansas City exchangemen are to co- 
operate in making the convention this 
year a record-breaker. 

Smith, Vitagraph director will swing 
into production of another and hardly 
[ess famous James Oliver Curwood story, 
"Steel of the Royal Mounted." 



Exhibitors! 
Exchangemen! 

Send in your applications now 
for the GOLF TOURNAMENT 
to be held at Excelsior Springs, 
Mo., on April 7. It costs only 
$5.00 and you'll have two big 
feeds and a great time. 

WIRE OR WRITE 

TOM BYERLE, 1712 Wyan- 
dotte St., Kansas City, Mo. 

DO IT NOW! 



Cecil B. De Mille has signed Paul 
Sloan to direct the first Rod La Roc- 
que starring picture to be released 
through Producers Distributing Corpor- 
ation. 



Save dates for 





He was rich — 
she was poor, 
and longed for 
finel t h in S s. 
They struck a 
bars a.4 n — he 
gave her one 
wonderful 
week of life— 
one week o t 
playing with 
love. Then she 
gave him a 
surprise, -start- 
ling, u n looked 
for! 



firginiaY*Nil r 



With Louise Fazenda, T 
Roy Barnes, George Faw 
cett, Kate 
Ward Crane 




Lester and 



AUniversalJewel- 




THE outstanding quality of Ed- 
ucational Pictures has raised 
the standard of Short Subjects — 
has lifted the level of quality 
throughout the Whole Varied 
Program. 

These pictures are the 
accepted leaders in the 
Short Subjects field: 



LARRY SEMON 
SPECIAL COMEDIES 

HAMILTON COMEDIES 

BOBBY VERNON 
COMEDIES 

WALTER HIERS 
COMEDIES 

MERMAID COMEDIES 

CHRISTIE COMEDIES 

TUXEDO COMEDIES 



JUVENILE COMEDIES 

CAMEO COMEDIES 

JUDGE'S CROSSWORD 
PUZZLES 

LYMAN H. HOWE'S 
HODGE-PODGE 

EARL HURD 
CARTOON COMEDIES 

KINOGRAMS 

The NEWS-REEL 

Built Like a Newspaper 



{f (&iJ,u&a£ic7ia£,U(i&tU^^ 



: SPICE OF THE PltCG.RA.M" 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 Weit 18th Street, Kansas City, Mo. 



Page Ten 



THE REEL JOURNAL 



April 4, 



1925 



F. N. CHANGES TITLES. 

Several of First National's forthcom- 
ing releases will appear on the screen 
under new titles, Tom Byerle, local 
manager, has announced. 

Sawyer-Lubin s new Barbara LaMarr- 
Conway Tearle starring vehicle from Wil- 
liam Hurlburt's stage success. "Hail and 
Farewell," will be shown on the screen 
as "The Heart of a Siren." At one time 
this picture was called ''Heart of a 
Temptress." 

Corinne Griffith's new production, on 
which she is now working, will bear the 
title of "Modern Madness" instead of the 
title which Hartley Manners, its author, 
gave to his play — "The National Anthem." 
In the supporting cast are Kenneth Har- 
lan, Harrison Ford. E. J. Ratcliffe. Edgar 
Norton and Charles Lane. 

John Stahl's new production for Louis 
B. Mayer will be known as "Fine Clothes." 
The title under which this Fereno Molnar 
comedy was presented on the stage was 
"Fashions For Men." In the cast are 
Lewis Stone, Alma Rubens and Percy 
Marmont. 

Edwin Carewe has changed the title of 
his next First National picture before be- 
gining photography. It is called "The 
Lady Who Lied" and is from the Robert 
Hichens' novel, "Snake-bite." 

"The Necessary Evil" was selected as 
the title of Ben Lyon's picture recently 
completed and made from Stephen Vin- 
cent Benet's short story. ""Uriah's Son," 
before it went Into production. Ben Lyon, 
Anna Q. Nilsson, Mona Kingsley, Marjorie 
Daw and Thomas Holding are in the cast. 

Two other productions nearly ready for 
release which will bear titles different 
from those of the novels upon which they 
are based are. "T 'Want My Man." with 
Milton Sills and Doris Kenyon. from 
Struthers Burt's "The Interpreter's House," 
and the Samuel Goldwyn-George Fitz- 
maurice production, "His Supreme Mo- 
ment," from May Edington's novel, "World 
Without End." 



The New Crook Theatre at Howard, 
Kas., when completed, will be one of the 
best equipped houses in that section. The 
house is to have a 25-foot stage and a 
seating capacity of 800. Plans are to 
show six nights a week with Saturday 
matinee. A seven-piece orchestra is to 
be an attraction. W. S. Stoddard is the 
manager. 



Laemmle 
Jubilee 



Make ^ 
Your Own^ 
Offers 



►*r 



Universal Gigantic 
' Birthday Party 



HEADQUARTERS 

For Exhibitors and Film Men 

«##/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Willard Frazier, owner of the Empress 
heatre at Paola, Kas., has fallen before 
the spring fever, according to reliable 
reports. When Lee Balsly, manager of 
the Western Pictures Company, called on 
him last week, he was greeted with the 
sign, "Doctor is out — gone fishin'." 

* * * 

Mr. Turner, manager of the Turner 
Theatre at Burlingame, Kas., is reported 
to be confined to his home with influenza. 

* » * 

Burlingame, Kas., a town of 1,400 has 
three theatres. Somebody must be sell- 
ing seats. 

* * * 

Bob Withers, Kansas City manager for 
Enterprise, was away from his office the 
greater part of the week, recovering from 

a cold attack. 

* * * 

W. K. Jenkins, Enterprise president, 
was a visitor of the Kansas City office 
the past week. He left Wednesday for 
Omaha before doubling back for the home 
office in Atlanta. In regard to Enter- 
prise's new picture, "Fighting in France," 
he declared, "There's one that will live 

for years to come." 

* » * 

E. A. Eschmann, general manager of 
distribution for First National, was a 
distinguished visitor of the week. Esch- 
mann paid the local office a visit. He was 
enroute to New York from the coast. 

* * * 

Laurence Brenninger, Orpheum, To- 
peka was a visitor along Movie Row the 

past week. 

* * * 

C. R. Wilson, Liberty, Mo., theatre' 
owner, has been appointed as a special 
membership solicitor in the drive now 
being conducted by the Kansas-Missouri 

M. P. T. O. 

* * 

Louis Reichert, manager of the Kansas 
City Producers office, left Tuesday for 
an extended trip through Oklahoma. 

* * * 

P. D. C.'s big special, "Charley's Aunt," 
opened a fine run in Tulsa Sunday at the 
Majestic, according to the Kansas City 
office. The Kansas City premiere for 
this picture has been set for the Royal 
Theatre for an indefinite run, starting the 
third week in April. 

* * * 

T. O. Byerle, local First National man- 
ager, and his city salesman, Bill Warner, 
teamed together in the territory last week. 
Back from the trip, they report conditions 
in Western Kansas as unusually promis- 
ing. 

* * * 

H. A. Jones, manager of Jack Truitt's 
Sedalia Theatre, Sedalia, Mo, took his 
9-piece orchestra, woman soloist and the 
Sedalia Quartet, of which Jack Truitt is 
a part, down to Jefferson City where they 
radiocast an entire program on Tuesday 
of this week from Station WOS. Mr. 
Jones gave a talk on the motion picture 
theatre as a civic institution. 



W. E. Truog, Universal district man- 
ager, has made Kansas City his head- 
quarters since this territory has been 
added to the districts already under his 
supervision. 

* * * 

Julius Bernheim, recently managing di- 
rector of the Universal studios and for- 
merly with Universal here, spent several 
days here renewing old acquaintances and 
friendships. Mr. Bernheim left Monday 
for N'cw York, from where he will sail 
for a several months' vacation in Europe. 
Bernheim stated that he would re-enter 
the production end of the business upon 
his return. 

* * * 

F. H. Bowen of the Heywood-Wake- 
field Co., reports that his company has 
just filled a large seating order for the 
Chanin Theatre, New York, which has 
been leased to the Shuberts and which is 
said to be the last word in theatre de- 
sign. 

* * * 

R. F. Fite of El Dorado, Kas., is inter- 
ested with his brother, W. D. Fite, in the 
Phototorium Theatre, Argentine, Kas., 
which they purchased last week and 
which will be under their management 
April 1. 

* * * 

W. E. Green general sales manager of 
the Precision Machine Co., manufacturers 
of the S mplex Projector, visited the Yale 
Theatre Supply Co., local distributors. Mr. 
Green, who is making a tour of the coun- 
try is generally very optimistic and get- 
ting down to real merchandising business. 

"THE SPEED SPOOK" 

Miss Prosse, in Kansas City Star. 

The Kansas City Star paid a very fine 
tribute to "The Speed Spook" in their 
review of first run pictures last week. 
Their review was as follows: 

"Johnny Hines in 'The Speed Spook', 
a replica of which has glided mysterious- 
ly on the streets of Kansas City re- 
cently, at the Pantages this week in 
one of the most hilarious comedies of 
the season. Theatre-goers who have 
seen the apparently driverless racer pa- 
rading the streets perhaps will be at- 
tracted to the theatre to delve into its 
air of mystery, and the combination oi 
comedy and mystery the production 
itself offers, places it among the season's 
best pictures." 



• ON FOR "CHARLEY'S AUNT." 

Keeping steady pace with its New 
York and Los Angeles runs "Charley's 
Aunt", is now in its sixth week at the 
Orpheum in Chicago, with business hold- 
ing up to record figures, according to 
Louis Reichert, Kansas City manager. 

This big feature from Al. Christie is 
also in its sixth week on Broadway after 
moving from the Colony to the Cameo 
theatre in New York and at the Mil- 
lion Dollar Theatre in Los Angeles, he 
said. 



Watch for— "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 




The 

Incandescent 

Equipment>- 

most efficient and eco- 
nomical projector unit 
on the market today. 
Write us for particu- 
lars. 




CONSTANT USE 
at Low Expense! 

One of the biggest reasons for Simplex supremacy in the field of projection is 
this: IT STANDS THE GRKND! Eight, ten, twelve or more years of the most se- 
vere usage to which a motion picture projector can be subjected, and the Simplex 
Projector keeps on serving its user, smooth running and quiet in operation — superb 
projection from every angle at the very minimum of expense for maintenance. Billy 
Mueller, of Jefferson City, operating two of the finest theatres in the State of Mis- 
souri, an exacting manager and a mighty good business man, is entirely satisfied with 
his Simplex equipment. Read his letter ; 



JEFFERSON and MILLER'S THEATRES 

BILLY MUELLER, 

OWNER AND MAX AillOU 

Musical and Dramatic Attractions 
VAUDEVILLE AND PICTURES 



Jefferson City. Mo.. March 5, 1925. 

Yale Theatre Supply Co., 
108 West 18th St., 
Kansas City, Mo. 

Gentlemen: 

In reply to your letter of March 2nd will say that I am 
using- four Simplex Machines at the present writing, two at 
the Jefferson Theatre and two at the Miller Theatre. The 
two machines at the Jefferson Theatre have been in use for 
about eight years, and the two machines at the Miller 
Theatre have been in use for a little over two years. These 
machines are in constant use and I have found that the ex- 
pense for repairs and maintenance has been very economical 
and I will also say that the machines have given me en- 
tire satisfaction, I am. 

Yours very truly, 

BILLY MUELLER. 




Get Our Proposition on the Simplex 

You are interested in the best projection, and you know that the proper presenta- 
tion of your pictures means more to you than any other single thing that is a part 
of your business. In selecting Simplex Projectors you are assured of the very best 
projection over the longest period of time. Investigate the Simplex Projector all 
you wish — compare its performance with any other projector on the market. Sat- 
isfy yourself, then get our proposition. 

Write Today for Our Pamphlet: "Your Insurance for Good Projection." 

YALE THEATRE SUPPLY CO. 



SIMPLEX DISTRIBUTORS 



KANSAS CITY, MO. 



OKLAHOMA CITY, OKLA. 



Projectors 
Are the 
Choice of 
Those Who 
Insist on the 
Best and 
Get the Most 
For Then- 
Money in 
Service 
Rendered ! 



Page Twelve 



THE REEL JOURNAL 



April 4, 1925 



THE "AX" IN THE MUSIC TAX 

By CLAIR M. PATEE, 
Owner, Patee Theatre, Lawrence, Kas., Member Executive Committee, M. P. T. O. A. 



EDITOR'S NOTE — This is the second of a series of articles written for THE REEL 
JOURNAL by Mr. Patee on the music tax situation. The writer is an authority on 
his subject, and has comniled his facts from his briefs taken over a score of years. 
The technical points at issue are thoroughly covered and brought down to date since 
the enactment of the first copyright law in 1790. The third installment will be pub- 
lished ne xt week. , , 

EVIDENTLY the new founded music trust had not reckoned otherwise than that 
all compo-vrs possessed equal greed as themselves and would gladly combine 
with them to secure added financial returns; and upon entering the pact would 
supply music as their part of the fund of the combine, thereby relieving the Society 
they weiv promoting for graft, of paying them royalty for individual compositions, a* 
they had been compelled to do before the scheme of the attorneys had been con- 
ceived. Besides, th?y expected, undoubtedly, to secure affiliation of all composers, 
leaving no source, whereby music could be secured to compete with their organiza- 
tion and its unjust demands— virtually cornering music— and with entire confidence 
that th»i United States Government could be induced to sustain them in their avaricious 
purpose. Fortunately for all— and they should be commended, even lauded to the 
highest distinction— the many capable and noted authors and composers again abso- 
lutely refused to align themselves with these pillagers, in the avarice, injustice and 

high-handed encroachment upon the enjoy ment of the people. 

Pounce On Small Town B. O.'s. 



So for a time, the strides of the few 
schemers were retarded, and their de- 
signs to rule, extort and penalize, even 
to confiscation and elimination, were 
curbed. But slaves to greed and per- 
nicious regulation never rest. Deprived 
of ttfe alliance with leading authors and 
composers; disappointed also in their an- 
ticipated graft upon orchestras of the 
larger cities — because the directors were 
capable of composing their own orches- 
trations, besides furnishing original, sup- 
erior and more suitable music for others, 
these vultures and master minds of in- 
trigue, evidently sought to obtain suf- 
ficient funds to maintain their assumption 
until they secured enactment of an 
amendment to the copyright law embrac- 
ing their pernicious designs (and effectu- 
ally granting to them by means of an 
international alliance) absolute control of 
all music of the world— they turned their 
covetous eyes upon the theatre owners of 
the smaller towns, where an orchestra 
was not feasible or justified by box office 
receipts, and usually, only player pianos, 
mechanical orchestras or one musician at 
the piano were employed. 

Regardless of the fact that they were 
already receiving royalty for their music 
from the manufacturers of the mechanical 
musical instruments and music rolls, they 
began a crusade of extortion, through pre- 
tenses of having positive evidence that 
eight measures of their music had been 
heard by their spies in the theatre se- 
lected for levy and chastisement. But 
they never gave the title of the musical 
selection; the name and written consent 
of the author or composer ; nor names 
of the two witnesses to the transfer of 
ownership of the music — necessary in ac- 
cordance with the copyright law. _ Vir- 
tually a blackmail intrigue to frighten 
rather than impress the validity of their 
claim, seemingly seeking to secure to 
themselves, veritable hold-up booty, with- 
out expenses of litigation. For copies 
"printed, reprinted, published, imported, 
sold or exposed for sale." 

A Curb For Composers. 

The exhibitor has no reason or desire 
to complain against the original copyright 
law. It is just that a man should re< i 
recompense for originality of compo ition 
or authorship and "the right of printing, 
reprinting, publishing and vending same," 
but the copyright does not include sou"d 
in kind or variety, condensed or measure, 
as it is an element of nature, for the 
warning, protection, enjoyment, educa- 
(Continued on Page 14) 



Midwest Adds Two 

Featuring "Thunder 

E. C. Rhoden, manager of Midwest 
Film Distributors, announces the distri- 
bution rights of ''Black Lightning" and 
"Silent Pal," both featuring the new dog 
marvel Thunder. The first release will 
be "Black Lightning 1 ' and will be avail- 
able April 10th. 

Rhoden states that they received many 
inquiries from exhibitors on these two 
dog productions and on account of the 
tremendous demand for dog pictures he 
made a deal with Lumas Film Corpora- 
tion for these two subjects. Trade Paper 
reviews have given "Black Lightning" ex- 
ceptionally strong reviews. Every one 
of them have b'een unanimous in their 
praise for Thunder, the new dog star. 



>» g 



ANDY GUMP IN PERSON 

A TREAT FOR LIBERTY 

Sam Carver, manager of the Liberty 
Theatre, and Bob Gary, Universal ex- 
ploiteer, tied up the Journal Post with a 
new coupon gag recently. The paper 
ran a two column cut of Joe Murphy 
"the original Andy Gump of the screen" 
with the following hook-up copy : 

"Meet Andy Gump in person. What? 
Sure you can. Just clip this picture and 
story out and take it with you to the 
Liberty Theatre Saturday morning at 
9 o'clock and Andy Gump will be there 
in person to say hello, shake you by 
the hand and call you Chester. The 
treat is for the children only and all 
they have to do is to clip this picture 
and little story and present it at the 
Liberty, and be admitted FREE. The 
first episode of "The Great Circus Mys- 
tery" will be shown on the screen pre- 
ceding the Andy Gump reception. Gump 
in real life is Joe Murphy, who makes 
the Gump comedies for the screen." 

"The Great Circus Mystery" got away 
to a great start. About 800 boys and 

iris attended the opening of the serial, 
and at the same time were afforded the 
opportunity to meet Andy Gump. 

7 WORDS, "ENUF SED." 



John C. Flinn, vice president of Pro- 
ducers Distributing Corporation, attend- 
ed a try-out preview of the forthcom- 
ing Weber and Fields picture "Friendly 
Enemies," before a regular audience in a 
Glendale, California Theatre this week 
and after the screening he summed up 
the re-action of the audience and the big 
possibilities of the production in a tele- 
gram to Paul C. Mooney that speaks 
volumes in just seven words. 

Mr. Flinn's wire read: "Don't worry 
about this one. It's great." 



m&OMfMM foa^^ 



Ask the Man Who Uses 
One 

He'll Tell You That the 

Mofiograph 

IS THE BEST 



Projector 

ON THE MARKET 

We'll Be Glad to Demonstrate 
at Any Time 




mom 




\8Z2WAmOTTE-V/ieO/J/?e/iabkSmce/89$-KAUS/\SC\TYMO 






INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO., APRIL 4, 1925 



Number 17 



BUSINESS UP, SAYS 
ENTERPRISE SOLON 



Atlanta — William K. Jen- 
kins, president of the Enter- 
prise Distributing Corpora- 
tion which operates eight ex- 
changes in the South and 
West, says there is no need 
for bad theatre business, and 
that most of the bad busin'ess 
about which some exhibitors 
are complaining is caused 
from playing pictures not 
suitable for their particular 
theatre. 

In other words, the general 
business trend is on the up- 
grade in this section. Bank 
clearings establishing ne\v 
records and general business 
conditions being favorable. 
Therefore there is no reason 
why exhibitors should not 
benefit by these generally fa- 
vorable conditions. 

"If you are not experienc- 
ing good business, then the 
first thing to check is to see 
whether or not you are play- 
ing the kind of pictures that 
are most suited for your thea- 
tre, and also check and see if 
you have not bought a lot of 



pictures which are not suited 
for your theatre in order to 
secure one or two that can 
be shown profitably," was 
Jenkins' comment. 

Enterprise will sell one pic- 
ture or as many as th'e ex- 
hibitors like, provided they 
are suitable for their theatres, 
ic said. 



HAWLEY TO CHADWICK. 

Wanda Hawley has been 
engaged by Chadwick Pic- 
tures Corporation for the 
leading role in "American 
Pluck," the first of a series 
of pictures which George 
Walsh will make for that 
company this year, Joe Sil- 
verman, local representative, 
announced this week. Rich- 
ard Stanton, director of this 
first Walsh production, is 
now engaged in assembling 
the balance of the cast which 
will include several other 
stars of prominence. Ralph 
Spence, who has recently 
opened offices as a free lance 
writer in Los Angeles, wrote 
the continuity for "American 
Pluck," which is an original 
story, especially written for 
the star. 



HIS 
LAST 
RACE 

The Great 
Thrill-o-Drama 

Featuring 

BOOMERANG 

(The Wonder 

horse) 

With the Greatest Cast Ever Assembled, In- 
cluding: 
PAULINE STARKE, NOAH BEERY, GLADYS 
BROCKWELL, TULLY MARSHALL, ROBERT Mc- 
KIM, ALEC B. FRANCIS, REX (SNOWY) 
BAKER, DICK SUTHERLAND, WILLIAM 
SCOTT, ROBERT KORTMAN, HARRY 
DEPP, PHILL HALL, ED BURNS 
Directed by Reeves Eason and Howard Mitchell 

If Your Patrons Like Thrills, Stunts, Action — 
Here's a Sure-Fire Winner! 

INDEPENDENT FILM CO 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 




INDEPENDENT SCREEN 
NEEDS NEW FACES 

New York. — Harry Colin, 
vice-president of Columbia 
Pictures Corporation, is in 
Xew York from the coast, 
where he has been busy with 
production activities of hi-. 
organization for some time. 
Cohn sees a great menace in 
the securing of stars by the 
independents unless the ex- 
hibitors arc willing to give 
them their fullest co-opera- 
tion. Along these lines Cohn 
had the following to say; 

"There is no doubt but 
what the matter of securing 
the services of worth-while 
actors and actresses for Inde- 
pendent production is getting 
to the point where the exhib- 
itors will have to lend th'eir 
whole-hearted co-operation if 
the producers are to give to 
the exhibitors the full value 
on the screen of the cost of 
production. 

"The exhibitors have creat- 
ed the situation whereby they 
demand the names of well- 
known people in pictures, 
claiming that without these 
names there is no box-office 
value. There is a limited 
number of actors and actress- 



es who are available to the 
Independent producers, but in 
my opinion, the best way to 
safeguard the interests of the 
exhibitors is to encourage the 
development of new people 
by the Independent producer." 



"CAPITAL PUNISHMENT" 
THRILLS LEGISLATOR 

After seeing special preview 
of B. P. Schulbjerg's "Capital 
Punishment,*' Senator Gog- 
gins of Salt Lake City was so 
impressed that he became 
champion of a bill which he 
introduced in the Utah legis- 
lature for the abolition of the 
death penalty in that state. 
It is now up for consideration 
by the Utah lawmakers. 



NEW "BUFFALO BILL" 
SERIES FINISHED 

Buffalo Bill, Jr., has com- 
pleted the eighth and final 
feature in his current series of 
western dramas for Weiss 
Brothers' Artclass Pictures. 
"Double Action Daniels" is 
the title of the last picture, 
which is in five reels and spe- 
cializes in action stunts, ac- 
cording to Jack Langan, man- 
ager of Standard Films here 



LEO MALONEY 

Means Money to Your Box Office 



His Latest Western Special 



March 29 
Release 




Springtime 
Attractions 



"Not Built For 
Runnin' " 

A 5-reel Western Drama of Romance, Adven- 
ture and Comedy. 

IN 
"Pico" his horse and Bullet," his dog 

This is one of 

52 GREAT WESTERNS 

"The Pick of the Market" 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



Page Fourteen 



INDEPENDENT NEWS 



April 4, 1925 



RAYART OFFICIAL SEES 
REVIVAL OF SERIAL. 



U|{lllliyilllUlllllllllllli;illlllllllllllilllllllll!!!|l!lllllllllllllll!!illllllllllHII IllilllllillllillllillllllllH 



Independents Thrive in South- g 
west Curran Says. 



New York. — Thomas A. Cur- 
ran, special representative for 
Rayart Pictures Corporation, 
who returned this week from 
a six months' trip throughout 
Southern and Western terri- 
tories, reports that he was 
particularly impressed with 
the revival of the serial. 

"I believe that the serial is 
again just as popular a form 
of picture entertainment as it 
ever was — certainly it is, if 
the enthusiasm of the ex- 
changeman is any criterion. 
Rayart's first serial, "Battling 
Brewster," has gone over the 
top with a bang. Exchange- 
men in all parts of the terri- 
tory I visited, have booked 
"Battling Brewster" and are 
enthusiastic over the support 
it is receiving from exhibitors. 
Everywhere I went I en- 
countered inquiries as to how 
soon "Secret Service Sand- 
ers," Rayart's second serial, 
would be ready for release. 

Conditions among the Inde- 
pendent exchanges are show- 
ing considerable improvement 
in every way — first, the class 
of product they are handling, 
which in turn has encouraged 
the exhibitor to book a great- 
er number of State Right 
Productions, knowing that he 
can depend upon a class of 



Enterprise 

Maintains Leadership 

With the Greatest Number and Best 

Quality of Action and Western 

5- Reel Subjects. 

8— J. B. WARNER'S— 8 

2— AL FERGUSON'S— 2 

6— KENNETH McDONALD'S— 6 

1— H. B. WALTHALL WESTERN 

6— JACK PERRIN'S— 6 

6— GEORGE LARKIN'S— 6 

4— ORA CAREW'S— 4 

3— BIG BOY WILLIAMS— 3 

Don't Wait— Book 'Em Now! 



service equal to that of the 
national organizations. This 
is particularly true of the 
Midddle and South Western 
territories, where the pro- 
ducer-exhibitor chain system 
of theatres and the circuit 
booking evil is not so great 
as in some parts of. the coun- 
try. 



ENTERPRISE HEAD A 
VISITOR HERE 



W. K.Jenkins Calls War Film 
His Company's Best. 



Enterprise Dist. Corp. 

"BOB" WITHERS, Mgr. 



115 W. 18th St. 



" 



Kansas City, Mo 



W. K. Jenkins, president of 
the Enterprise Distributing 
Corporation of Atlanta, Ga., a 
visitor here this week, paid a 
high tribute to his new pic- 
ture, "Fighting In France," 
the official picturization of 
the World War by the U. S. 
Signal Corps. 

"It is the best picture and 
the biggest we have ever had 
the pleasure of releasing," he 
said. "The photography and 
the awe-inspiring strength of 
hundreds of scenes are unex- 
celled. I believe this picture 
will live for'ever. Aside from 
a dramatic standpoint, the 
historical value of this picture 
will be of interest for years 
to come," he stated. 

Jenkins said that all Enter- 
prise exchanges are to be sup- 
plied with practically double 
the number of prints usually 
distributed. 



THE "AX" IN THE MUSIC TAX. 

(Continued from page 12) 
tional advancement and understnading of 
all humanity. A heritage of existance, 
for which there should be no special 
claimant or copyright, and our laws do 
not so provide, but if changed in com- 
pliance with the demands of the music 
trust, all individual ambitions and en- 
thusiasm of students or others to enjoy 
and gain high position in musical art will 
vanish, as the grafting music publishers 
and alleged composers will be protected 
and organized to purloin and control all 
the music of the world. With a force of 
underpaid, virtually enslaved composers 
who can not then obtain publication or 
market for their own musical productions, 
save through the channels of the Music 
Trust octopus. 

To provide against intimidation, liti- 
gation and persecution of the exhibitors, 
possessing their instruments, the Mechan- 
ical Musical Instrument Manufacturers, 
have in the past attempted to furnish non- 
taxable rolls of music, containing ten to 
fifteen se'uctions, (from capable com- 
posers, who had not allied themselves with 
the trust), and always paying liberal roy- 
alty for same. With the assurance that 
the selections would remain tax free, ex- 
hibitors bought largely of this music, pay- 
ing $4.00 and $6 00 psr roll. Evidently, 
the trust persuaded one or two of the 
composers to join their ranks, and, re- 
gardless of the fact that the music was 
marked ''non-taxable," threatening letters 
began to arrive from the trust, but did 
not cite tht; particular selection or com- 
poser. 



Hawaiian music became quite popular. 

\t first it was non-taxable — then sud- 
denly the Hawaiian music issued, was 
without any mark, and the exhibitor 
tin received a letter of warning about 
music. Tax — indicating that the trust 
had copyrighted it and demanded license 
tax. Some of the Mexican music is espe- 
cially suited to "Western'' or outdoor 
productions Up to a short time ago this 
music was marked "non-taxable," but the 
Liter rolls are not marked at all, or 
marked — ''Not taxable when issued." On 

investigation it was learned fhat the 
trust had advised the manufacturer that 
one selection in the roll had been copy- 
righted, and warned that the roll was 
therefore taxable, because the playing of 
eight measures of taxable music constitut- 
ed an offense against the copyright law. 
By this means the trust has caused the 
exhibitors, innocent purchasers of music 
marked "non-taxable," to lose consider- 
able monej and a vast amount of peace 
of mind. It cannot be that our great and 
glorious government is in league with, 
and assenting to such practices of intimi- 
ii. extortion, and trickery. 
CTo be Continued. 1 ) 



Here's a Way to Cut 

Operating Expenses 

llie most serious problem which con- 
fronts the exhibitor of motion pictures is 
overhead. Antiquated equipment is the 
curse of the show busini . Not only is 
the out-of-date article of equipment in- 
ble of rendering the efficiency of 



modern requirements, but its expense in 
operation is prohibitive. 

According to J. H- Toler. official of 
the Yale Theatre Supply Company, and 
an expert on projection, one of the most 
efficient accessories of projection is the 
Peerless low intensity reflector arc. This 
new lamp has revolutionized the equip- 
ment industry. It meets squarely the 
demand for efficiency and economy in the 
operation of projection equipment. Brief- 
ly, her'e are the fine points of this re- 
flector arc, Toler declares : 

Is adaptable to any make or model pro- 
jector. 

When operated at 20 amperes it pro- 
duces a light equal in efficiency and in- 
tensity to 100 amperes in th'e old arc 
style. 

_ It affords perfectly even light distribu- 
tion over the entire field, and a wonder- 
ful improvement in the definition and 
depth in the picture. 

It us'es small size carbons, thereby car- 
bon consumption to approximately half 
that of the regular lamp. 

It is equipped with the peerless auto- 
matic arc control, which maintains a per- 
fect arc, and is positive and dependable 
in operation at all times. 

No separate stereopticon attachment is 
required. Slides are projected from the 
arc in the usual manner. 

Minimizes heat in the booth; no gas 
fumes ; less noise. 



Looking for Bargains- 
Page 19. 



-See 



April 4, 1925 



THE REEL JOURNAL 



Page Fifteen 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

1 111 West 17th St. 
Dan Martin, Manager 
J. Schorgl, Booker 
Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 
















ASSOCIATED FIRST 

NATIONAL PICTURES, 

Inc. 

T. 0- Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

Ray Houston, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 




PRODUCERS 
DISTRIBUTING CORP. 

Ill West 18th St. 
Chas. Knickerbocker, Mgr. 

A. W. Day, Booker 
Telephone — Harrison 0919 




ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 




CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 
















FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 




UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 




STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 




YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone — Grand 2923 






















PEERLESS 

FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

Fred Thompson, Booker 

Telephone, Harrison 8351 




K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 


FILM CLASSICS, Inc. 

115 West 17th St. 

Al Kahn, Manager 

I. Gerdts, Booker 

Telephone — Harrison 4661 




UNIVERSAL FILM 
EXCHANGE 

1710 Wyandotte St. 

L. B. Metzger, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 
















METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone — Grand 2110 




VITAGRAPH, Inc. 

17th and Main Sts 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 




WESTERN PICTURES 
COMPANY 

117 West 17th St. 

Lee Balsly, Mgr. 

S. A. Hamilton, Booker 

Telephone — Grand 3160 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone — Grand 2095 


T 
of eacl 

c 

in adv 


hi 
11 

ha 
an 


s directory will be 
month. 

inges of copy mus 
ice of publication 


t 

da 


mblished in the fi 

be in our office oi 
ite. 


rsl 
tie 


t issue 
week 








2 - West of 

Hot Dog 

3 - Somewhere 

In wrong 

4 - TWINS 

5 - PIE-EYED 

Standard Cinema 
Productions 

Produced by 

JOE ROCK 



Exhibitors reports show these STAN LAUREL Comedies going 
over like a house afire in thousands of theatres — Have you got 

them for your house? 



Distributed bv 



FILM BOOKING OFFICES 



Snower IlWIs:., Kansas City, Mo. 
3S12 Olive Street St. I.nulN. >lo. 



127 S. Hudson, Oklahomn City, Okln. 
1011 S. Cross Street. I,lttle Hook, Ark. 



April 4, 1925 



THE REEL JOURNAL 



Page Seventeen 




Two Showmen Killed; One Hurt; Six 

Houses Demolished, in Storm Toll 

By David F. Barrett, St. Louis Correspondent for The Reel Journal. 

Six motion picture theatres were destroyed, one unroofed and otherwise damaged 
and several others sustained minor damage in the tornado which swept Missouri, 
Southern Illinois, Indiana, Tennessee and Kentucky March 18, causing a loss of 808 
lives, injuries to 3,800 persons and property damage estimated at $7,500,000. 

C. L. Hicks, former owner of the Isis Theatre at Marion, 111., and his wife were 
killed when the storm demolished their home in West Frankfort, 111., while C. Boulton, 
proprietor of the theatre at Gorhain, 111., was injured seriously when that theatre 
was destroyed. So far as could be ascertained all the other motion picture men in 
the stricken territory escaped serious injury. 
The houses destroyed were: 



Dunn Theatre, Annapolis, Mo., owned 
by W. H. Dunn. 

Little Egypt, Gorham, 111., owned by 
C. Boulton. 

Liberty Thetere, Murphysboro, III., 
owned by John Marlowe. 

Bush Theatre, Bush, 111. 

Gem Theatre, De Soto, 111 , A. Fried- 
line, owner. 

Hippodrome Theatre, Murphysboro, 111., 
owned by John Marlowe of Herrin. III., 
was unroofed and otherwise damaged. 

The Rex, West Frankfort, owned by 
the Rei3d, Yemm & Hayes Circuit and 
the Majestic, West Frankfort, operated 
by William Muhlenbach, escaped with 
minor damages. The Home, a neigh- 
borhood house in West Frankfort, E. H. 
Nooner, owner, and the two small houses 
in Frankfort Heights also escaped, be- 
ing outside the path of the storm. 

The Strand at Orient, 111., was also 
damaged, but the extent has not been 
ascertained. 

The Hurst Theatre, Hurst, 111, owned 
by H. R. Clarke, is reported to have 
been destroyed while the Star Theatre in 
that city, operated by E. Beasen, was 
badly damaged. 

The other houses reported to have 
been damaged by the storm "were the 
Royal at Royalton, 111., operated by 
Robert Braudon, and one of the houses 
operated by Reed, Yemm & Hayes in 
Benton, III. 

Organize for Relief. 

C. D. Hill, manager of the St. Louis 
office of the Producers Distributing 
Corporation, president of the St. Louis 
Film Board of Trade, on Sunday, March 
22, left for the Southern Illinois cities 
hit by the storm to check upon the 
theatres and theatre owners at the re- 
quest of the Hays organization. Every 
effort will be made by the national or- 
ganization to assist the exhibitors who 
were victims of the storm. 

When news of the extent of the tor- 
nado reached St. Louis, the local ex- 
changes immediately cancelled all firm 
shipments into the towns that had been 
hit, and it was announced that the book- 
ings and accounts of the exhibitors in 
the storm area would be suspended, 
pending a return to normal conditions. 
It will be many, many months, it is 
feared before motion picture houses can 
operate in those parts. It is possible 



a few of the towns will never be re- 
built. 

The Motion Picture Theatre Owners 
(if Eastern Missouri, and Southern Il- 
linois of which I. W. Rodgers of Cairo, 
111., and Poplar Bluff,, Mo., is presi- 
dent also stands ready to furnish every 
assistance to brother exhibitors hit by 
the storm. They will co-operate with 
other agencies in furnishing relief. 



ii nil.i- jinii H'll Escane. 

Albert Danke, manager of the St. Louis 
Vitagraph office and James Hill, Southern 
Illinois salesman for that exchange, were 
traveling" from Carbondale. 111., to 1'-' 
Soto, 111., when they saw the tornado 
sweeping through the country to the 
Southeast. 

Danke said that the sight was fascinat- 
ing at first, the large greenish and yel- 
low clouds whirling around through the 
heavens while the tail of the funnel dip- 
ped into the earth from place to place. 
Then they heard a terrible roar. Terri- 
fied they stopped their car about 1,000 
feet from the path of the storm. In a few 
seconds they observed the first house 
torn from its foundation and smashed to 
pieces. Then the air was filled with the 
flying timbers, trees and every other con- 
ceivable object. In a very few minutes 
the storm cloud had passed and was fol- 
lowed by a heavy rain and hail. 

The force of the wind cracked the wind- 
shield of their machine. 

Realizing that a catastrophe had occur- 
red Hill and Danke drove forward and 
joined the small array of rescuers avail- 
aide. The school house was one of the 
first places visited. It had been com- 
pletely demolished and many children 
buried in the ruins. Four times Hill 
drove his car to Carbondale with injured 
persons. He and Danke worked all night 
and until 10 a. m. the next day assisting 
in the rescue work. 



Notes of the Storm 

Carl Laemmle, head of Universal Pic- 
tures, was one of the first to respond 
to the appeal for help. When he heard 
of the disaster that had visited Southern 
Illinois and vicinity, he immediately 
wired $100 to St. Louis as his contri- 
bution to the relief fund being raised 
here. Employes of the local Universal 
office added $35. 

Barney Rosenthal of Columbia Pic- 
tures Corporation. St. Louis, probably 
escaped being a victim of the storm by 
playing a hunch. 

He was in Duquoin to see Tom Reid. 
Leaving Reed, Barney went to the rail- 
road depot. On the way he debated 
with himself whether to make West 



Frankfort or Centralia his next call. He 
had about decided to make it Frankfort. 
As luck would have it the train for 
Centralia was due in two minutes. That 
decided Barney. It was the opposite 
direction of the way the storm was 
traveling. When he reached Centralia 
he learned of the disaster. Had he gone 
to West Frankfort, he would have been 
in the storm. 



Green Luttrell, Jacksonville, 111.; Billy 
Mueller of Jefferson City, Mo., and Bon 
Clarke of Effingham, 111., were seen along 
Picture Row during the week. 



BRIGHT BITS 

and 

NEWSY NOTES 



The Strand Amusement Company, of 
which Leo Keiler is the the dominant 
figure, has been taken over the Orpheum 
and Grand theatres in Fulton, Ky. The 
Orpheum formerly was owned by W. L. 
Chisholm and the Grand by George Snow. 



Wall De Fresne, manager of the Louis- 
ville, Ky.. office for Paramount is visit- 
ing- in St. Louis. He plans to spend about 
three weeks here. 



Arthur Levy is now making Northern 
Illinois for the local office of Producers 
Distributing Corporation. 



"Charley's Aunt" will open its premiere 
St. Louis showing- at the Missouri Thea- 
tre the week of March 28. C. D. Hill of 
Producers Distributing Corporation re- 
ports a great demand for this feature 
throughout the territory. 



The Wilson Theatre. Wilson. Ark., will 
hold its grand opening early in April. 



Tom McKean, manager of the local F. 
P. O. office is visiting the key cities of 
Kastem and Northern Missouri. 



Visitors of the week included: Boh 
Stempfle. St. Charles, Mo.; Albert Rich- 
ards. Do Luxe Theatre, Witt. 111.: 1 C. C. 
Calvin, Washington, Mo.: William Doerge. 
Kte. Genevieve. Mo., and J. P. Macon of 
Rector, Ark. 



Reports from Blytheville, Ark., state 
thai the Gem Theatre was damaged by 
lit-.' recently, 



Clarence Dennv is now operating the 
Dreamland Theatre in Poodhouse, Til. 



The Little F.gvnt Theatre. Gorham. Til., 
which was destroyed hv the tornado of 
Aravli 1S. n*ns only recentlv Purchased hv 
Poulton <v Wallace. C .Ponlton. one of 
the pronrietors is reported to be in a 
Cn ivo. Til,, hospital suffering from verv 
-■■••ions iniuries received during" the storm. 
fhp new owners had chr»n"-«d the name 
• f this theatre to Gorham Theatre. 



Tl,.. \*.. ii- -^Tnconie Theatre. Lebanon 
Junction. Kv., will reonp n at Faster Time 



t V r nne-hf^n has qnld h''e in' 

-■ '"'- ■-'••■■• Wooden. 

.. 1 i.l, cjolipllor. 

("Continued on page 19.1 



PI . 



Page Eighteen 



THE REEL JOURNAL 



April ,4 1925 



£«Jl(ftv| 






BOX-OFFICE 



F. B. O. 

Flashing Spurs, Bob Custer. — Tin- 1- a 
good action picture. Bob Custer is cer- 
tainly a coming star. — A. E. Sbarer, Globe, 
Savannah. Mo. 

The Third Alarm, Ralph Lewis.— This 
picture is old but is a wonderful fire 
picture. I had all kinds of praise on it. 
play it by all means. Special. Yes.— A. 
E. Sharer. Globe, Savannah, Mo. 

FIRST NATIONAL. 

Penrod, Ben Alexander.— Seemed to 
please and drew good house. Print fair. 
Advertising good.— Hanna & Marty. Com- 
munity, Courtland, Kans. 

Brawn of the Norta.— Good picture. 
suited the crowd. Print good.— John 
Edelbrock, Royal, Eudora, Kans. 

Wanters, Marie Prevost.— Picture O. K. 
Patrons well pleased. Print fine. Ad- 
vertising O. K. — Thompson & Co., Opera 
House, Plattsburg, Mo. 

Every Woman's Life, Virginia Valli.— 
Print good and wonderful picture and a 
fair crowd. Everybody like it. Adver- 
tising good. — Oscar \\ ulfekrammer, Bar- 
det, \\ ellington, Mo. 

White Moth, Barbara LaMarr.— Here is 
a picture that pleased my patrons 100 
per cent and it registered at the box of- 
tice very good considering the extremely 
cold weather. Barbara LaMarr's best 
picture. You can't go wrong on this pic- 
ture and best of all, First National don't 
try to get all the money. Print excellent. 
Accessories good. — Paul L. Turgeon, 
Golden Belt, Ellsworth, Kans. 

Bad Man, Holbrook Blinn. — 'Went over 
very good. 1 call it a No. 1 attraction 
for small towns. Print good. — J. B. Car- 
ter, Electric, Browning, Mo. 

Perfect Flapper, Colleen Moore. Mighty 
good. Photography excellent. Acting of 
Colleen Moore superb. Print excellent. 
Accessories O. K. — J. B. Carter, Electric, 
Browning, Mo. 

Huntress, Colleen Moore. — Phased fair 
l>iisincss. Print and acci ories Q. K. — 
Thompson .K: Co., Opera linn,,'. Platts- 
burg, Mo. 

Mighty Lak a Rose, Dorothj Mackail. — 
A very good picture and pleased. — E. D. 
Larsi P M oran, Ka: 

Within the Law. — No one is ever dull 
in Norma Talmad - ' ... I!, eadj 
intelligence is radian! enough to illuminate 
her in this wonderful play, Advertising 
and film in splendid condition. Pleased 
''5 per cent of my audience- -Mrs. \Y. H. 
di 1. Lindel, M ulvane, Kans. 

Sonny, Rich ird I thelnu Verj 

good. Print and accessories good. — \V. 
A. I>. i lag Sti and, Ransom, Kans, 

Daddy, Jai kie I i « gan \ -, erj 

W. 
\. Doerschlag, Strand, Ran om, Kans. 

Man of Action, D la Lean. 

Good dy drama pie i e the mall 

i audieni es. Prinl and accessories 
;ood. ' ha . Ii. Kittell, [die Hour, Sey- 
mour, Mo 

East Is West, Constance Talma 

Very I program picture but not a 

al Print and a d. — 

W. \. Reoi i hlag, Strand, R in , Kas. 




As Man Desires, Milton Sills — This 
picture pleased most everyone. Doing 
very nice business. Sills always good 
box office card. Print and advertising 
good — Reynolds Maxwell, Electric, Jop- 
lin, Mo. " 

Slander the Woman. — Poor title but a 
fine picture. I lost money on it but no 
fault of the picture. Print and accesso- 
ries good. — \Y. E. Steppe. Regent. Pleas- 
anton, Kans. 

Temporary Husband, Sydney Chaplin. — 
A very clean, crazy comedy which most 
people will enjoy. Good also for Catholic 
Halls. Print good — Father Placid, Par- 
ish Hall, Conception. Mo. 
FOX. 

The Dancers — One of the best pictures 
[ have ever played. Anyone wishing to 
plaj a picture which is one hundred per- 
cent entertainment should book the 
"Dancers'' — Cantwell Theatre. Marceline, 
Mo. 

PATHE. 

Hot Water, Harold Lloyd— The best 
Lloyd yet. Did fine business with Bliz- 
zard and basket ball tournament. — A. S. 
Rabourn, Lyric, Almena, Kas. 

White Sheep, Glenn Tryon — Did good 
business Pleased 100 per cent. — A. S. 
Rabourn. Lyric, Almena, Kas. 

UNITED ARTISTS. 

America — This was the greatest picture 
I've ever run. Gave a matinee for 
school children and nearly paid for the 
picture. — R. M. Burchett, Electric, Green- 
castle, Mo. 

The Love Light, Mary Pickford— My 
kind of a picture but did not please 
others so well. Too much Italy about 
it for them.— R. M. Burchett, Electric, 
t ireencastle, Mo. 

UNIVERSAL. 
Sporting Youth, Reginald 

Laura LaPlante — A good one. 



Denny, 
Grab it. 
h," Lan- 



Auto race will thrill them. — "Ir 
nae Theatre, Worden, 111. 

Thundering Dawn, special cast — A fair 
picture, but did not please here. — A. S. 
Rabourn, Lyric, Almena, Kas 

Fighting Fury, Jack Hoxie — 'Nothing 
to it but Jack. Too unreasonable. Did 
'"ol pi i i it all— A. S. Rabourn, Lyric, 
\ 'in en a, Kas. 

Riddle Rider — Doing wonderful busi- 
ness Going over better than any othei 
i ial. Don't pass tins serial up.— ( ozj 
re, age i ity, Kas. 

VITAGRAPH. 

The Man Next Door, James Morrison, 

Alice Calhoun The Man Next Door Is 

one of the best pictui es <-\ ( -r made from 

.hi Emerson Hough novel. No exhibitor 

need be afraid to buy and 1 St.- Con 

itrd \iiiuscinent Co., K.ustettcr & 
\\ - ii "Is. ( lolumbia, M o. 

Behold This Woman, Irene Rich, Harry 
Myers, Charles Post— A picture that has 
everything in it to please and entertain 
Starting with a little outdoor western at- 
phere and ending in the society life 

ol Hollywood. Spendidly cast and won- 
derfully directed.— Consolidated Theatre 



Co., Karstetter & Woods, Columbia, Mo. 

Code of the Wilderness, all star — A 
very very good picture. Did nice busi- 
ness. Pleased everybody — D. F. Hensley, 
Orion, Kuttawa, Ky. 

Between Friends, all star — As good a 
picture as you could show. Did a nice 
I usiness. — D. F. Hensley, Orion, Kuttawa 
Ky. 

Pioneer Trails, Cullen Landis, Alice 
Calhoun — This one beats them all. Bet- 
ter plot than "Covered Wagon." Get it. 
— R. M. Burchett, Electric, Greencastle, 
Mo. 

The Midnight Alarm, Cullen Landis — 
Very good Print O. K. Can't go wrong 
on this one. — Briscoe Robertson, Wood- 
ruff, Murray, Ky. 

The Man From Brodneys, Cullen Lan- 
dis — Very good. Better play this. — B. 
Robertson, Woodruff, Murray, Ky. 

Masters of Men, Earl Williams, Cullen 
Landis — Very good sea picture. Plenty 
of action. Prints always good from 
Vitagraph — B. Robertson, Woodrufl, 
Murray. Ky. 

Masters of Men, Cullen Landis — 'This 
is a good clean picture and will please 
— Prints good — R. M. Burchett. Electric. 
Greencastle, Mo. 

STATES RIGHTS. 

Speed Spook, Johnny Hines — Played 
this picture to capacity during very bad 
weather. Very good audience, picture 
for all classes. Seats 841, admission 10-20. 
Cse Speed Spook car if possible. Condi- 
tion of print very good, accessories ex- 
ceptionally good. — G. M. Purcell, Man- 
ager New Lewis Theatre. Independence, 
Mo. 

Speed Spook, Johnny Hines. — Good pic- 
ture, did a nice business. Condition of 
print good, accessories good. — Glen W. 
Dickinson, Manager, Bowersock, Theatre, 
Lawrence, Kas. 

Daring Youth, Bebe Daniels, Norman 
Kerry — Good picture. Condition of print 
good, accessories good. — T. D. Block, 
Manager Dixie Theatre, Odessa, Mo. 

Captain January, Baby Peggy — 'Good 
picture, patrons well pleased. Condition 
of print good, accessories O. K. — N. S. 
Goodnight, Manager Star Theatre, War- 
rensburg, Mo. 

Re-Creation of Brian Kent, all star — 
Another good one from Harold Bell 
Wright's story. Many liked this as good 
as "Mine With the Iron Door."— C. A. 
Swiercinsky, Manager Majestic Theatre, 
Washington, Kas. 

Fighting in France, special cast — Beat 
the Hunchback with this one. Print 
( ). K. paper fine, pulls 'em in. — "Irish." 
I.anne Theatres, Worden, 111. 

Fighting in France — Absolutely a 
knock-out. Best war picture of them 
all and take it from me, it did the 
business. Did as much business as the 
Covered Wagon. Good print — small town 
patronage. — Charles Lopee, Lvric, Sul- 
livan, 111. 



Hurrah 

For Bigger BoxOtfice 
P/ „. Profits/ 



1* 



L%J*\Mfc]fo 



Laemmle Jubilee 



Watch for— "RIDERS OF THE PLAINS"— with "Star" and "Beverly." 



April 4, 1925 

ST. LOUIS NEWS, CONTINUED. 



Albert Danke, manager of the St. 
Louis Vitagraph office reports an al- 
most universal interest in ''Baree, Son 
of Kazan" throughout the St. Louis 
trade territory. Many of the _ leading 
papers in this section are running this 
story which was written by James 
Oliver Curwood and featuring Wolf, the 
War Dog, in serial form. 

Included in these papers are : The 
News Democrat. Belleville, 111.; Daily 
Breeze, Taylorville, 111.; Daily Republi- 
can, Poplar Bluff, Mo.; Daily News, 
Robinson, 111.; Western Sun, Vincennes, 
Ind ; Republican Era, Murphysboro, 111.; 
Morning Bulletin, Matoon, 111.; News, 
Villa Grove, 111.; State Register, Spring- 
field, 111. ; Evening Courier, Lincoln, 
111. ; Daily Beacon, Paris, 111. and the 
Ledger, Mexico, Mo. This story has 
created considerable attention and built a 
nice patronage for the theatres that will 
show the pictures in those cities. 



THE REEL JOURNAL 

U' SERIAL IN 14 HOUSES. 

Just how good Universale ''The Great 
Circus Mystery" is was proved when the 
Skouras Brothers booked it into their 
West End Lyric for a first-run and 
then put it in ten of their 14 subse- 
quent-run houses in the St. Louis 
Amusement Company circuit. 

As a result, "The Great Circus Mys- 
tery'' will be shown in the Lindell, La- 
fayette, Novelty, Maffitt, Pageant, Tivoli, 
Gravois, Manchester Shaw, and the 
Grand-Florisant— the first serial to play 
this many St. Louis Amusement Com- 
pany houses since Goldhammer sold 
them Universale "Wolves of the North." 



Page Nineteen 



Barney Rosenthal of Columbia Pictures 
Corporation reports that all three of the 
Hines features handled by his exchange 
have been booked soild throughout the 
key cities of the territory. 



'I!.. Star Theatre, Marked Tree, Ark., 
was damaged by tire recently. 



HINES TO ST. LOUIS. 

Johnny Hines will appear in person 
at Loew's State Theatre, St. Louis, the 
week of April 18 in conjunction with his 
latest feature "The Speed Spook'' which 
will lie shown at that theatre. This pic- 
ture is released through the Columbia 
Pictures Corporation in St. Louis. 



'Mi,.- Dreamland Theatre, Providence, 
!< \ is kept closed on Mondays. 



BannerMonth for Exhibitors 



Gti antic Birthday p arty 



LAEMMLE JUBILEE 



Twe cent* per 
word payable In 

advance. I\'o nds 
accepted for le«« 
than 50c. 



THE CLEARING HOUSE 

PPI t O Second Hand i:<itii|i!ii<-nt. Seats, Projecto™, rj | T ^O 

,J,I_j.LLiJ Screens, Piiinos. Organs, Theatres and Mis- tj\J I |J 



Rates for other| 
spaces furnished! 
on request. 



II 

FOR SALE— Picture shows in Harvel, 
111, and Raymond, III. Doing good busi- 
ness. Also road shows and dances. 
Write for particulars. G. F. Weber, 
Harvel, III. Plt-4-3 



For Sale — Picture shows in Harvel, 111., 
and Raymond, 111. doing anoil business. 
Also road shows and dances. Write for 
particulars. G. V. Welier. Harvel. 111. 

P lt-4-3 



WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities KIdi;., lies Moines, 
Iowa. P3t — 4-17 

FOR SALE — One motor drive Simplex 
Projector, fine condition, complete with 
rewinder. Real bargain at $100. E. Dew- 
hirst, Beverly, Kans. P2t 1-3 



MOVING PICTURE operator, ten years' 
experience, wants steady job; best of ref- 
erences. E. E. Stewart, Leslie, Ark. 

P3I-4-3 



Miiiiiiiiiiiiiiiiiiiiiiiciiiiiii!, i.ii 1 i iiiiii minium imiimiiiiiiiiiiiimiimimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiimmiiiiimiiiiiiiiiiiiiiiiiiimimiiiF 



THE CLEARING HOI SB 
Theatre and Road Show machines and 
supplies. Films, stereoptieons. Mazda 

and calcium liuht Auto Generators. Bar- 
gain lists. National Equipment Co.. 400 
West Michigan St., IMilulli. Minn. P3t 4-17 

Speeial bargain on 10-1KW 32 volt D. C. 
I 140 Speed Brand New Westinghouse gen- 
erators at $45.00.. retails for ¥78.00. Cash 
with order, jilso other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage BIdg., 
Dulnth. Minn. P3t-5-22 

FOR SALE — Two theatres in a town of 
about 7.000, rapidly becoming a popular 
resort with a large drawing from sur- 
rounding territory. Practically no com- 
petition. These theatres are very popular, 
have made the owners wealthy in a short 
time and they now wish to retire. AVill 
not sell separately. "Will take about $75.- 
OOO to handle. inrlndin •■ real estate and 
snlendid equipment. Address, Harry B. 
llardie. Box 34S. Anderson. Intl. P3t 4-17 



FOR SALE. 
$375 Bureh Pop corn Machine. Will sell 
at n bargain, $100 cash. Address Joseph 
Krieger, Eagle Theatre, Arcadia, Kai. — 
P2t — 4-3. 



WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full Infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines. 
Iowa. P3f — 2-2S 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltz.ers, Seeburgs, Foto 
Players and others. 

J. XV. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reprodueo 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WTJRLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

Please mention THE REEL JOURNAL 
to our Advertisers. 



ailing Lists 

Will help you increase sales 

t Send for FREE catalog giving counts 
' and prices on thousands of classified 
Btunesof yourbeat prospectivccurtC'r-:- 
ers--National, State ami Local --Individ- 
uals, Professions, Business Concerns. 

Hot/ Guaranteed C 6 . 
yy/0 fay refund ci ) V C^:ll 




„isas City x 
Engraving & 
Colorplate Co 

8 "'and Walnut • Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings 

/7 on time' / ,swvl§ 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 





ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



TWENTY PICTURES YOU CAN'T MATCH 

ON ANY PROGRAM! 

WARNERBROC 

CliSSlc of the Screen ^ 



THREE WOMEN— AN ERNEST 
LUBITSCH SPECIAL 

With Pauline Frederick, May McAvoy, Marie 
Prevost, Lew Cody, Willard Louis and Mary 
Carr. A modern American society drama. 
Gorgeously staged and wonderfully directed. 

FIND YOUR MAN 

With Rin Tin, the famous police dog, supported 
by an all-star cast. Directed by Mai St. Clair. A 
thrilling story of the Southern lumber camps. 

THE LOVER OF CAMILLE 

A Harry Beaumont special, starring Monte Blue 
and Marie Prevost. An adaption of the famous 
Belasco stage play, DeBurau. A modern ro- 
mance of the stage. 

RECOMPENSE 

The sequel to "Simon Called Peter." by Robert 
Keabi'e, the most talked of novel of today. With 
Marie Prevost. Monte Blue, John Roche, George 
Seigman and Virginia Browne Faire. A Harry 
Beaumont production. 

THE WOMAN HATER 

A photoplay adaption of the novel, "The Eleventh 
Virgin," by Dorothy Day. With Helene Chad- 
wick, Give Brook, John Harron, Helen Dunbar 
and Dale Fuller. Directed by James Flood. A 
comedy-drama of modern society. 

THE LIGHTHOUSE BY THE SEA 

With Rin Tin Tin. supported by Buster Collier, 
Mathew Betz and Louise Fazenda. A photoplay 
adaption of the play and book by Owen Davis. 
Directed by Mai St'. Clair. 

THIS WOMAN 

Starring Irene Rich, supported by Ricardo Cortez, 
Clara Bow, Louise Fazenda, Marc McDermott 
and Creghton Hale. Directed by Philip Rosen. 
A modern society drama, adapted from the novel 
by Howard Rockey. 

THE DARK SWAN 

With Monte Blue, Helene Chadwick, Marie Pre- 
vost, John Patrick and John Roche. From the 
novel by Ernest Pascal. A modern society drama, 
directed by Millard Webb. 

ON THIN ICE 

A photoplay adaption of the novel "The Dear 
Pretender" by Alice Ross Clover. With William 
Russell, Tom Moore and Edith Roberts. A thrill- 
ing underword melodrama. Directed by Mai St. 
Clair. 

MY WIFE AND I 

From the novel by Paul Bern, with Irene Rich. 
Huntley Gordon, John Roche, Constance Bennett 
and John Harron, A modern society drama, di- 
rected by Millard Webb, 



KISS ME AGAIN— AN ERNEST 
LUBITSCH SPECIAL 

With Monte Blue, Marie Prevost, Clara Bow, 
John Roche and Willard Louis. A modern com- 
edv-drama of high society similar to Lubitsch's 
MARRIAGE CIRCLE. 

THE NARROW STREET 

From the novel by Edwin Bateman Morris. The 
best comedy of the year, with Dorothy Devore, 
David Butler and Matt Moore. Directed by Wil- 
liam Beaudine. 

THE BRIDGE OF SIGHS 

From the stage play and novel by Chas. K. Harris, 
with Dorothy MacKail, Richard Tucker, Alex 
Francis and Ralph Lewis. Directed by Phillip 
Rosen. A powerful melodrama. 

EVE'S LOVER 

From the story by Mrs. William Clifford, with 
Irene Rich, Bert Lytell, Clara Bow and Willard 
Louis. A comedy-drama directed by Roy Del 
Ruth. 

TRACKED IN THE SNOW COUNTRY 

With. Rin Tin Tin and June Marlowe, David 

Butler and Mitchell Lewis. A thrilling tale of 

the great northwest. Directed by Herman Ray- 
maker. 

THE AGE OF INNOCENCE 

The Edith Wharton Columbia University prize 
story, featuring Beverly Bayne, Edith Roberts, 
Elliot Dexter, Willard Louis and Stuart Holmes. 
A modern society drama, directed by Wesley 
Rugglcs. 

A BROADWAY BUTTERFLY 

With Dorothy Devore, Willard Louis, Cullen Lan- 
dis and Louise Fazenda. From the story by 
Pearl Keating. A comedy-drama of the bright 
lights and Broadway. 

THE MAN WITHOUT A CONSCIENCE 

From the novel by Max Kretzer, featuring Wil- 
lard Louis, Irene Rich, June Marlow, Robert 
Agnew, John Patrick and Kate Price. A modern 
society melodrama directed by James Flood. 

HOW BAXTER BUTTED IN 

An adaption of the well known stage play by 
Owen Davis, with Dorothy Devore, Matt Moore, 
Ward Crane, Wilfred Lucas and Brownie, the 
Dog. A big time farce comedy, directed by Wil- 
liam Beaudine. 

A LOST LADY 

From the novel by Willa Gather, starring Irene 
Rich, Matt Moore, June Marlowe, John Roche 
and George Fawcett. A Harry Beaumont pro- 
duction. A modern society drama. 



TWENTY REAL "MONEY PIC- 
TURES"— TWENTY PICTURES 
WITH EVERY INGREDIENT TO 
MAKE THEM BOX OFFICE SUC- 
CESSES. 





OF KANSAS CITY Inc 



Al Kahn, General Manager 

M. A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street Kansas City, Mo 



IF YOU FAIL TO PLAY WAR- 
NER PICTURES THIS SEASON 
YOU WILL DEPRIVE YOUR- 
SELF AND PATRONS OF THE 
MOST SATISFYING GROUP 
EVER OFFERED AN EXHIBI- 
TOR. 



QTie ^tilm Trade ^Paper of the Southeast; 



First! 



That's Why 

the Biggest 

and Best 

Theatres 

PREFER 
And BUY 

Pathe News 



When you think of News think of 
PATHE NEWS 

"The Newspaper of the Screen" 
SEES ALL-KNOWS ALL 

Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 OLIVE ST. 
HARRY GRAHAM, Manager 



APRIL 11, 1925 



Two Dollars /'j 
a Year 



Published Every Saturdav bv 
Kill JOURNAL PUB. CO. 

Mainstreet Theatre Bldg.. 
Knns»R City, Mo. 




The Phantom of the Opera 



(Universal) 

THIS can't miss. Here they have a wonderful mystery melodrama,, 
played before a colorful and spectacular background, with a mar-i 
yelous menace and a good romance. Following Lon Chaney's suc- 
cess in "The Hunchback," this should surely register as one of the biggest 
money winners of the year. 

Here is one smashing, big, spectacular production that has good sus- 1 
pense values and enough sure fire melodrama to make it corking entertain- 
ment, entirely aside from the pictorial value of the sets and the mobs. 

The shots of the vast auditorium of the Grand Opera House in Paris 
are about the biggest interior sets that have ever been filmed, and the se- 
quence in which the massive chandelier falls, causing a panic in the thea- 
ter, is a wow of a thrill. 

Technicolor sequences have been introduced to splendid advantage, 
thereby adding to the pictorial beauty of the production. 

Mary Philbin and Norman Kerry are the romantic lovers. There is 
an unusual story treatment in that these lovers are kept apart for many 
reels by a wonderful menace. This menace is never seen through all this 
early footage. Lon Ghaney, as the opera ghost, has a marvelous entrance 
developed because everyone talks about him for many reels before he even- 
tually gets into the picture. Lon is a character with a horrible face, who 
wears a mask. In the big situation, where he has made Miss Philbin pris- 
oner, and she finally tears the mask from his face, the close-ups carry a 
sure fire wallop. Many men, trying to imagine themselves women, which 
is, so far as I know, an impossible job, have wondered whether Chaney's 
make-up was too horrible. I checked with a number of women about this. 
They all agreed that it gave them a terrific wallop. Then they likewise 
agreed that none of the close-ups should be taken out of the picture. Cha- 
ney's performance was really wonderful. After carrying the menace bur- 
den for many, many reels, he manages, in one scene, to gain the necessary 
sympathy. 



I have seen many pictures 



A ■ ■*■«» *■»■»,,■* A , 



— *■ ■*—■' — ■"- - ■» — 



DIRECTED BY 



<"lrrtm".Hl 





There's plenty in this one to make your customers talk. That means 
happy cash register in the ticket window. Everyone must admit that this 
as excellent mystery action, romance and spectacular values. There is 
eally no chalk mark to put against it. 

Norman Kerry has developed a marvelous prestige by his perform- 
nces in big features of this type. The boy is about ready for stardom. He 
nd Miss Philbin make a wonderful pair of lovers to build a story around. 

Arthur Edmund Carewe, as the romantic figure of the mysterious Per- 
ian, stands out in the production. This character has been nicely placed 
n the early sequences to lead the audience to believe that he is the opera 
host. Except for the fact that advance advertising will indicate Lon Cha- 
ley's eventual presence in the film, nearly everyone will think that Carewe 
5 the phantom. I must say that I am tremendously in favor of the manner 
n which the early scenes have been handled to arouse such a keen inter- 
st in the appearance of the menace. 

The task of making a weird melodrama of this type into a convincing 
roduction was a truly big one. Rupert Julian has done exceptionally well 
vhh it. While the action is melodramatic, he makes it convincing. He has 
|iade a great commercial film that has artistic dignity. 

Virginia Pearson, as the Prima Donna who resents the advancement 
f appealing, little Mary Philbin, was very well cast for this important con- 
rasting role. 

Gibson Gowland gives a virility to the part of the leader of the back- 
tage groups who seek out the phantom, which lifts the mob sequence from 
tie classification of just arm-waving extras, to a convincing melodramatic 
lovement. 

The art and technical work necessary to achieve the effects screened 
Ith this one were probably the biggest single interior sets job ever under- 
iken in this country. The detail was excellent. 

)IRECTOR -.-. Rupert Julian 

AUTHOR Gaston Leroux's Story, adapted by Elliott J. Clawson 

CAMERAMEN Charles Van Enger and Milton Bridenbecker 

VHOOZINIT Lon Chaney, Mary Philbin, Norman Kerry, Arthur 

Edmund Carewe, Snitz Edwards, Gibson Gowland, John Sainpolis, 
Virginia Pearson, Edith Yorke, Anton Vaverka, Bernard Siegel, 
Olive Ann Alcorn, Edward Cecil, Alexander Bevani, John Miluan, 
Grace Marvin, George B. Williams, Bruce Covington, Cesare Gra- 
vina, Josephine Haynes and William Humphrey.' 



tes this magnificent money maker 



lationaily 



j^.-*, -■: .... »-; y*:' 




Continuity by Frederick Stowers 
Directed bv Art Rosson 



Another Wild Action Picture to Delight 
The Most Rabid Red Blooded Fans 



TALMADGE comes through again with another 
high speed action picture facter than any he 
has yet turned out. . . It just races from one wild 
action scene to another without a let up. Fans by 
the million watch for Talmadge pictures because 
they love action and Talmadge gives it to them in 
car loads. 



THAT'S your cue to book the new series of Tal- 
madge pictures just announced. Five new Tal- 
madge pictures now being sold throughout the coun- 
try by F. B. 0. salesmen. See "TEARING 
THROUGH" . . and you'll get an idea of the kind 
of action pictures you'll get in these new big 5. 
Book 'em now. 



FILM BOOKING OFFICES 



Snower Building, Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 South Hudson Avenue, Oklahoma City, Okla 
106 South Cross Street, Little Rock, Ark. 



\PRIL 11, 1925 



THE REEL JOURNAL 



Page Five 



SALLY'S (N THE MOVIES NOW! 



Isn't it rather 
significant how 
First National 
always comes 
along with the 
real winners? 

And now offers 
offers you the 
screen version 
of Flo Ziegfeld's 
greatest show 
that made over 
2 millions on 
Broadway ! 

Think it over, 
and see if it 
doesn't reason 
out, as usual — 
First National 
First. 



Fir.it National Pictures, 
Inc., Presents 



KANSAS CITY 
1712 Wyandotte St. 




First National Pictures, Inc. 



ST. LOUIS, 
3319 Locust St 



Page Six 



THE REEL JOURNAL 



April 11, 1925 




BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aav. JIgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
HEEL JOURNAL 

PUBLISHING CO. 
Mainstreet Theatre Bldg. 

Kansas City, Mo. 



Now, Who's Right? 

— "Eeny, meeny, miny, mo — 
Catch a (producer) by the toe; 
If he hollers (too loud), let him go; 
Eeny, meeny, miny, mo." 

Yes, you're right. This little article concerns 
censorship. We want to know. Why it is, that sev- 
eral pictures we could name — were very highly en- 
dorsed. The next week, we heard some of the 
same pictures had been banned by the Chicago 
Board of Censors. Now, this week, the Better Films 
committee of the Women's City Club of Kansas City 
declares these same pictures to be of excellent moral 
tone. 

Next week, we suppose another censor board 
will proclaim these same films to be unfit to be 
shown even in a Klondike town! 

Which raises the question with us that hovers 
over the entire industry. Just what is this censor- 
ship, anyway ? We don't seem to be able to get any 
satisfaction out of the dictionary. We might liken 
it in literary fashion to the tornado that swept 
through part of our territory last week — apparently, 
censorship just dips down to do destruction in places. 

The makers of Postum declare their product to 
be just as good for the nervousness of Rhode 
Islanders as for Texans. So it is with Grape Nuts, 
and Hershey's chocolates. 

But, this censorship, that's different. What's 
0. K. with Maine may be away out of line for Idaho. 

One censor board says a picture's the model of 
propriety. Another says the same picture is too 
"dirty" for its patrons even to look at the advertis- 
ing posters. 



tion? 



Now, who's right ? Isn't it the same old ques- 

n 



=5C= 



"The Best in the West" 



DIM 

News 
| Highlights § 

W. A. Steffes booking plan 
has crystalized in the North- 
west with the formation of 
the Allied Theatres Circuit, 
which is to begin its opera- 
tions June 1 in Minnesota, 
North and South Dakota. 
Steffes insists that the project 
is a personal venture of in- 
dividual and independent 
owners. 



Net profits of Balaban & 
Katz in 1924 were $1,958,566, 
an increase of $249,962 over 
1923. 

* * * 

"The Phantom of the Op- 
era," Universal's big spec- 
tacle, goes into its world pre- 
miere at the Curran Theatre 
in San Francisco, April 26, 
Carl Laemmle has announced. 

* * * 

Detroit is to be the base of 
a test as to the efficiency of 
the new distribution plan for 
film shipments, recently 
launched by American Rail- 
way Express Co. The test is 
to be held in co-operation 
with officers of the Hays or- 
ganization. 

* * * 

Paramount has announced 
the plans for an extensive 
actor's school, to develop new 
faces for the scrqjn. Ten 
young men and women are to 
be selected from applicants 
from all parts of the country. 
They are to receive six 
months' instruction at the 
Paramount Long Island stu- 
dios. 

* * * 

Nicholas M. Schenck has 
announced the appointment of 
Felix Feist as general sales 
manager for Metro-Goldvvyn, 
succeeding James R. Grain- 
ger, who has gone to Fox. 

* * * 

Universal, after acquiring 
seventeen houses in Florida, 
closed last week for the 
Schine Brothers Circuit of 
thirty-nine theatres in upper 
New York state. 



ftP 



Your Motor 
Won't Run 
on Water 

It's GAS that 

Makes the Old 

Bus GO! 

YOU'VE had the old 
bus sputter, miss, and 
then die flat by the 
roadside. It wouldn't run 
without gas. And that's 
exactly what's happening 
to a great many distribu- 
tors and producers. 

They're trying to sell an 
unknown product to an 
overwise buying public. A 
buying public that is 
schooled to demand known 
brands and performance 
standards — a public accus- 
tomed to questioning the 
why of values! 

You'll get out of your 
business what you put into 
it. Brains, diligence, hon- 
esty, service, and an extra 
measure for advertising! 
TRY IT! 

Give 'er Some Gas, 
Put 'er in High— 

Advertise! 

You can reach over 2,000 

showmen most effectively 

through 

THE REEL 
JOURNAL 

The Film Trade Paper of 
the Southwest. 



ft 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Seven 



mi 



"ID BE 



mUL 



ACTION! DRAMA! 

THRILLS! ROMANCE! 

Isn't that what you want? 



THEN BOOK 

this splendid group 
of Western Winners 
NOW! Summer will 
soon be on, and you'll 
need some strong sub- 
jects to get 'em out. 




BOYS— THESE HAVE 

SURELY GOT JUST 

WHAT IT TAKES! 



Don't 
Wait- 
Act Now! 



"SOFT SHOES" 

"FLAMING FORTIES" 
"ROARING RAILS" 

"SATAN SANDERSON" 
"THE DARK HORSE" 
"TIGER THOMPSON" 
"THE NIGHT HAWK" 
"LIGHTNING RIDER" 
"THE TEXAS TRAIL" 

"BEYOND THE BORDER" 



Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager. 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



X 

II 

II 

I! 



3E 



3 EC 



Ens 



E\U 



Page Eight 



THE REEL JOURNAL 



Missouri "Blue" Bills Warners in Tie-Up 

Die in Legislature With 75 Theatres 



With the Missouri legislature due to 
close late this week three exceedingly 
detrimental bills will die the inglorious 
death which has befallen similar measures 
in previous sessions of the "Show Me'' 
legislature. They are the censorship, Sun- 
day closing and standing room bills. The 
sistei bill to the senate standing room 
bill was killed three weeks ago,, but the 
senate bill has remained intact in com- 
mittee. 

'1 he fact that the measures are perish- 
ing in committee does not detract one 
whit from the credit of victory due ex- 
hibitors. The same day on which the 
Sunday closing bill was recommended for 
passage Missouri and Kansas exhibitors 
got busy. As a result, virtually every 
metropolitan newspaper in the territory 
denounced both the censorship and Sun- 
day closing bills. The Sunday closing bill 
never has been engrossed, while the other 
two measures never even were recom- 
mended. It is the concensus of opinion 
now that none of the measures was little 
more than "shakedown" bills. The legis- 
lature lias been in extra session nearly 
three weeks. 



Hammons to Build 
20 Theatres For 
'Screen Vaudeville' 

" Los Angefes— That lie is planning to 
build twenty theatres throughout the 
United States to inaugurate the "Vaude- 
ville of Screen Entertainment,'' was an- 
nounced publicly by E. W. Hammons, 
president of Educational Film Exchanges, 
Inc., in a talk which he made to radio 
fans from the Warner Bros, west coast 
broadcasting station KFWB as part of 
the Mermaid Comedy night program re- 
cently. Mr. Hammons' announcement of 
his plans to build theatres to run short 
subjects exclusively came at the close of 
a very interesting talk on his experiences 
in the subject field. His promise of a 
chain of theatres running only the shorter 
pictures— the "Vaudeville of Screen En- 
tertainment"— has aroused the keenest in- 
terest throughout the country. 



DEMILLE NOW HEADS BANK 

Big Producer Named Leader of 
Culver City Institution 

Culver City-^Through the action of the 
board of directors of the Culver City Com- 
mercial and Savings Bank. Cecil B De 
Mille now holds the distinction of being 
the fust motion picture executive to he 
made a bank president. 
nf th» M oV,i wa * f'^Jed to the presidency 

it 1 I £ in . f ", v h ,? nk thiK we< *. a ft" 
it had been bought by the America Com- 

Eh ' I ™k C °/ f 'T ,tl ' ,n h0ldin * ""»' Panv for 
the Bank of America and the Commercial 
National Bank of Los Angeled in , v 

hY uk" " '* '"• ; ' v J ly , '"^rested and now 
hold-, the office of vice-president. 



The election of De Mille to 



1 hi presi- 



dency of the Culver City hank I: 
ularly Interesting as evidence of the close 
relationship developing between the mo- 
Hon picture Industry and the big financial 
Interests of the nation. i'"anciai 

."STOP FLIRTING" COMPLETED 

Stop !• Ilrtine." the latest Al Christie 
foa ure-lenptl dy for P D C di- 
rected by s.oit Sidney, has been com- 
P ' ••■' "V. 1 , 5, now hfi,lc cut and titled 

•John r. Murray and Wan. la Hawlev 
head the ca st of featured playe,-;;. 



26 Pictures and New Chaplins 
by January 1. 



New York. — Announcing twenty-six 
big pictures from Warner Bros, during 
the 1925-26 season, and stating that affil- 
iation had been made with 75 theatres 
m territory controlled by monopolies, 
Harry M. Warner returned to ttte New 
York office of the company this week- 
full of enthusiasm and with his coat off 
ready to plunge into the work of lining 
up the theatrical end of the firm's busi- 
ness. 

Sam Warner will hereafter look after 
the theatrical end of the company; Jack- 
Warner will be in entire charge of the 
West Coast production, with Bennie 
Ziedman as his assistant, and Abe War- 
ner will attend to the inside business of 
the firm. 

Hits iXonouoMes. 

Vve are going to have theatres where 
they are needed or where monopolies con 
tiol We are now associated with aboui 
will h '; lKS " . and °ur next point of attack 
office Chlcag0 ' where we will open an 

"Sometime ago people were saying- that 

know of d be t ^ r0ke in three montL 
;T„ W of certain people in Los Angeles 

mnnti Sa ' d A We wol,Id be hroke in six 
months. As I said before, I a m not a 
betting man. but I certainly would like to 
take some of those bets. 

"As I say. we have been laying the 

foundation. Now we will start to build 

Watch our pictures from now on." 

Production All Set. 

According- to Mr. Warner, the produc 

ion schedule for the com ng season is 

"-Zking mP a et H,e F e,'T,' com " a »i- ->1 
working at the Hollywood studio It is 
the intention of the company ""„„,„ 
their schedule by January 1st of nexfvelr 
the twenty-six Pictures, Mr. Warner satd' 
dmnot include the "Svd" ChSta &,£& 

lake g^ oSeifTt mav 'be"?wo ^ree^r 
LingVo 1 b^ h ^ r r ,a' t >"" h » «& '-?e 

FILM "PONY EXPRESS " 
Upon completion of the "Lorraine of 

int £!" ! h 3' r Which he is "°w work- 
ing, Edward Sedgwick will start the pro- 

,' f' C vT h , a u Uge Special u P° n the story 
enth f V e h , as been worki "g intermit- 
tently for the last two years, L. B Metz- 
ger, K an sa . s Qty manager, said. This is 
'he Pony Express," for which some 
scenes were shot last year, hut which 
1US '"terrupted through the necessity for 
several Hoot Gibson productions o"f an 
entirely different character 

The story of "The Pony Express" was 
vntten by Sedgwick under the inspira- 
tion of the Buffalo Bill serial which was 
made at Universal City about three years 
ago. J 



April 11, 1925 
PATHE SIGNS WITH ROACH 

Producer to Make Some 10© Come- 
dies in 2- Year Period 



ELSIE FERGISOX BACK. 

blsie Ferguson is to star in "The Un- 
known Lover," a Vitagraph spec al now 
bemg produced by Victor Hugo Ha per n 
for release on the current schedule, ac- 
cording to C. A. Schnltz. loca l manager 

Two other productions nearly ready 
for release which will bear titles different 
from those of the novels upon whicli 
they are based are. "I Want Mv Man " 
with Milton Sills and Doris Kenyon 
from Struthers Burt's "The Interpreter's 
House," and the Samuel Goldwyn-George 
Fttzmaurice production. "His Supreme 
Moment." from May Edington's novel 
"World Without End." 



Pathe and Hal Roach hays signed a 
contract covering production and distri- 
bution which is effective for a period 
of two years. 

The two-year agreement between the 
production and distribution organizations 
involve $15,000,000. Its terms provide 
that Hal Roach shall make a minimum of 
96 and a maximum of 104 two-reel come- 
dies during that period. In order to do 
this it is estimated that the cost of the 
two-reel subjects in themselves will run 
into $9,600,000 

Of the two-reiel subjects there will be 
five series. They are the Charley Chase 
series, the Glenn Tryon series, Clyde 
Cook series, "Our Gang" and the Hal 
Roach Star ser\3s. The latter series 
will carry no permanent feature names 
but will feature various players of the 
Hal Roach stock company. 

In addition to the two-reelers, the Hal 
Roach organization will also make twen- 
ty-six single-rod comedies and about 
two or three feature-length productions 
a year. 



N. Y. LIKES "INTRODUCE ME." 
Following its initial presentation at the 
Mark Strand Theatre New York, "Intro- 
duce Me," Douglas MacLean's latest com- 
edy, received the unqualified endorsement 
of every New York newspaper critic. The 
l olio wing are a few excerpts from the 
opinions which appeared the day follow- 
ing the opening of the picture; 

Louella O. Parsons, N'. Y. American— 
"We have had almost everything in the 
movies, but a mountain climber. The 
effect is genuine enough to make one 
grow weak in the knees. Sometimes the 
movies play great jokes on us." 

Mordaunt Hall, N. Y. Times— "The sit- 
uations evoked hilarious laughter. Mr. 
M.u-Lean handles the mirth provoking sit- 
uations with competent solemnity." 



Vitagraph Scores Again! 

Vitagraph's decision, announced a few 
weeks ago by John B. Rock, general 
manager, to extend a tax free music cue 
service to theatres, has brought to that 
organization a veritable deluge of letters 
and telegrams expressing the thanks of 
exhibitors. 

Vitagraph decided upon the radical 
innovation after receiving requests from 
theatre managers in all parts of the 
country, anxious to be relieved of the 
burden imposed upon them by the Au- 
thors' and Composers' Association. 

Extension of this service by Vitagraph 
accurately shows that company's acute 
reckoning of the signs of the times. 



Hurrah 

For Bigger BoxOtfice 
PS ^Profits/ 






%J*\*t£jh 



Laemmle Jubilee 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Nine 



Paramount, ALL LAST SEASON 



in offering so many proven leaders, such as: 
"PETER PAN" "THE COVERED WAGON" 

"NORTH OF 36" "FORBIDDEN PARADISE" 

"THE GOLDEN BED" "THE BORDER LEGION" 

"FEET OF CLAY" WAGES OF VIRTUE" 



A]\D ]\0 W in presenting 



1 



such an array -. Qm*U 9 

as these for the new season — m — 1 CLV GLTYXQVLTXt. *3tf //•' 



I 



'MADAME SANS GENE" 



OLD HOME WEEK" 



Gloria Swanson's $3 Road Show Direct to You Gn?at Meighan-Ade Tie-up Special 



"THE AIR MAIL" 

A Ready-Made Exploitation Thriller 



"THE NIGHT CLUB" 

Raymond Griffith, the Silk Hat Comedy 



"SACKCLOTH & SCARLET" < THE G QOSE HANGS HIGH' 



Henry King Production, with Alic,s Terry. 
A Great Woman Picture. 



A New Kind of Ultra Modern Drama 
Directed by James Ci-uze 



"THE THUNDERING HERD" 

The Equal of the Covered Wagon in Every 
Way 



"THE CHARMER" 

Pola Negri Comedy-drama 
Plus Sidney Olcott 



"A KISS IN THE DARK" 

Menjou at His Greatest 



Any Way You Analyze Paramount's First 

and Second Famous 40, the Facts Show — 

PARAMOUNT OUTCLASSES THE FIELD 



If 

It's a 

PARAMOUNT 

Picture, 

It's 
the BEST 

Show 
in Town! 



FAMOUS PLAYERS-LASKY CORP, 



KANSAS CITY, 110 West 18th St. 



3721 Washington Blvd., ST. LOUIS 



Page Ten 

Race to Stricken Nome 
In International Film 

The International News Reel Corpora- 
tion oil March 18th received authentic 
pictures of Gunnar Kasson, famous Alas- 
Kan musher, arriving in Nome Alaska, 
with Ins world renowned dog-team and 
the consignment of diphtheria antitoxin 
long awaitV-d by the disease stricken 
low 11. These pictures were included in In- 
ternational Keel No. 20, released March 
21. 

Kasson reached Nome with the precious 
antitoxin on February 2nd. Internation- 
al's pictures show him on his last lap, 
mushing into the outskirts of the town, 
his royal welcome as he drove into the 
main street and his delivery of the anti- 
toxin to Dr. Curtis Welch. Close-ups of 
the marvelous dog-team with its coal- 
black leader Balto, since destined for a 
screen career, are included in the news 
reel pictures. 



THE REEL JOURNAL 

Greatest Publicity, 

"Ten Commandments" 



April 11, 1925 

weeks, Cleveland, 8 weeks, Detroit, 5 
weeks, Washington, 5 weeks, Cincinnati, 
5 weeks, Kansas City, 4 weeks, St. Louis, 
4 weeks, Pittsburgh, 3 weeks. 



CENTRAL OPENS EASTER. 

The New Central Theatre, which i> 
under construction at Thirty-first street 
and Indiana avenue, Kansas City, rapidly 
is nearing completion and is expected to 
open on Easter. The theatre, a suburban 
house which, represents an investment of 
$70,000, is being erected by T. H. 
Brougham and will be managed by jack 
Tiller, formerly of McCook Nebr. The 
theatre will seat 900 persons. 



New York. — Upon the return this week 
of the last of the ten road companies 
which have been touring the United 
States and Canada with "The Ten Com- 
mandments," the opinion is expressed by 
Paramount officials that there is no ter- 
ritory in the country which has not been 
pioneered and prepared for the general 
release of this production. 

A check-up of the money that has been 
spent in newspaper advertising alone by 
the ten touring companies approximates 
$500,000, while the amount of paper posted 
is estimated to be over a million sheets. 
This does not take into account the reg- 
ular posting done by the managers of 
legitimate theatres where the picture was 
shown, of which no complete records are 
available. 

In many of the key city engagements 
"The Ten Commandments" broke all rec- 
ords for runs of legitimate attractions, as 
many of the key cities, or exchange cen- 
ters, are good for only one or two week 
stands for even the best legitimate road 
shows. In New York, "The Ten Com- 
mandments" played 62 waeks, in Los 
Angeles, 31 weeks, San Francisco 8 
weeks, Vancouver, 3 weeks, Chicago, 20 
weeks, Philadelphia, 20 weeks, Boston, 14 



A Big Campaign for 

"Lilies of Streets" 



F. B. O. is preparing to launch one 
of its special exploitation campaigns in 
connection with "Lilies of the Streets," 
the big underworld melodrama which Bel- 
ban Productions are producing at the 
Whitman Bennett Studios in Yonkers 
for F. B. O. distribution, R. E. Chur- 
chill, local manager, announced this week. 

Nat. G. Rothstein, Director of Pub- 
licity, Advertising and Exploitation for 
F. B. O., has appointed Raymond Cav- 
anaugh, formerly director of Exploitation 
at Universal Film Company, to handle 
special exploitation in connection with 
the production. Mr. Cavanaugh will co- 
operate with Mrs. Mary E. Hami.tlon, 
the woman police chief who is supervising 
the production of picture, in affecting 
tie-ups with police chiefs, civic welfare 
organizations, etc., throughout the coun- 
try. 

Shooting on the picture will be con- 
cluded this week, according to an an- 
nouncement by Harry Weil, Production 
Manager Churchill said. 



ave dates for 







"Have A 

Heart" 
"Weak Knees' 
'The Mad 

Rush" 
'H^ve Mercy" 
'Cut Loose" 
'Watch 

Your Pep" 



A more reckless, more thrilling band 

of u-i Id rifling cow boys never li ved 

i nan i hose t hat Follow Jack Hoxle 

in :i ilci/.fn daring inlvninraa 111 ihis 

i.i .i action story of the west. It 

is a corking good story 

[Catherine Grant 

AuJnvEnsAi a ml Francis Ford 

western i ilrected by i;Uf- 

ford Smith 



COMEDIES 

THE same standards of 
entertainment qual- 
ity are maintained in the 
single-reel Cameo Com- 
edies that are so apparent 
in EducationaPs longer 
fun subjects. 

No other series of one- 
reel comedies has ever 
won a more nearly unan- 
imous verdict of approv- 
al from exhibitors. 

Careful and intelligent 
direction, fine acting by such 
popular players as Cliff 
Bowes and Virginia Vance, 
and a wealth of fast action 
and laughs make Cameo 
Comedies a reliable asset 
whenever the program calls 
for a comedy of this brief 
length. 



f^dcc6cxUona£'(PtctuiiD. \ 



o 



VTH£ SPICE OP.THE PROGRAr 



"Empty 

Heads" 

"Go Easy' 

"NoFooling;" 

"Desert 

Blues" 
"Cheer Up" 
"Don't Fail" 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



CL 



THE 



ART 



OR 



THE CRUELTIES 

-^,- ^ Q I A.J.M. 

HUTCHIN/OM 





With 
Percy 
Marmont, 
Otis Harlan, 
Marguerite 
De La Motte 



BY KENNETH PERKINS. 

ifc':'.' , A wonderful love- 
' j4o>vj of » beautiful 

y '^; . . dij\cer m i tr&velinp- 

w»fot\.rhbw »r>d the 

. ctanvpiorV wre/tler 

■ tfiit is different! 




You Want Box- 
Office Names! 

You Want Fine 
Direction! 

You Want Proven 
Stories! 

HERE'S A GROUP THAT 

EXCEEDS ITS QUOTA: 

MlllllllilllllllllMMIINiilMlllltllllMllllllllUIIUiniMIIIIMIIIIIIIillllHMMIIillHIIMIIinifllMIIilllilllllllilillMlliiiUlliliJiiillUlhlltilllliti.il^iistili 



J. STUART BLACKTON 
PRODUCTION 

WITH. '■*■!■-/■ 

MARGUERITE \. 

DE LA MOTTE . 
VICTOR MCLAGLEN i 

■"-'" -WILLIAM RUSSttL 

^MARYALDEN 
: ; .STUART HOLMES 

Tfiereir the tafig 

hf 4h4 sawdust l ,!0^&^ 

ring in this one ^fflliP" 



NAZIMOVA 

In "The Redeeming Sin" 

"FEARBOUND" 

Niles Welch, Will Nigh, Marjorie Daw 

"BEHOLD THIS 
WOMAN" 

With Irene Rich, Harry Myers, Marguerite 
De La Motte 



(,c 



PAMPERED YOUTH" 



With Cullen Landis, Alice Calhoun, Ben = 

Alexander and All-Star Cast. = 

"GREATER THAN I 

MARRIAGE" | 

Lou Tellegen and Marjorie Daw = 

"TWO SHALL BE BORN" f 

Kenneth Harlan, Jane Novak = 



"A SCHOOL FOR WIVES" 1 

E Conway Tearle, Sigrid Holmquist E 

MIIIMnUIIIIIIIMMIIIIIIIIIIMIIinUllllllllllMMMIMIIMiiniMIIMMilllllMniHllllllllinilllllllMnnilltr!!!Ei:!Dl!i!H!l!!l!l!Ii:Uli)llllllll![lH(!!!tli:Hi~ 



KANSAS CITY 
Davidson Bldg., 
C. A. Schultz, Mgr. 



¥lfA©lAPl 

ALBERT E. SMITH president 



ST. LOUIS 

3312 Lindell Blvd. 

A. Danke, Mgr. 



Pa^e Twelve 

"WHITE FANG" TO F. B. O. 



THE REEL JOURNAL 



April 11, 1925 



Strongheart Featured in Jack London's 
Adventure Story. 



Major H. C. S. Thomson, president 
and managing Director of Film Booking 
Offices of America, Inc., announces that 
contracts have been signed between 
Jane Murfin and F. B. O. whereby the 
releasing company will distribute ''White- 
Fang." a Jane Murfin-Laurence Trim- 
ble production, starring "Strongheart,'' 
throughout the United States, Canada 
and the continent, according to advices 
reaching R. E. Churchill, Kansas City 
manager. 

"White-Fang" is a story of colossal ad- 
venture by Jack London. 

In support of "Strongheart." are 
Theodor von Eltz. Ruth Dwyer, Mathew 
Betz, Walter Berry, Charles Murray, 
Tom O'Brien, Steve Murphy, John Burch, 
Margaret McWade and Silver, a real 
timber wolf. 



Death Claims Two 

In Liggett Family 

Death has played a strange part in the 
family of R. G. "Dick" Liggett, popular 
Kansas City showman, claiming his 
mother, Mrs. J. W. Liggett, 72 years 
old, and a cousin, Frank Balch of 
Earl Ark., formerly of Kansas City. 
A double funeral was held for the dead 
at 10 o'clock Saturday morning from the 
chapel of D. W. Newcomers' and Sons. 
Burial was in Elmwood cemetery hero. 

Mrs. Liggett died in Stockholm. Sweden, 
September 14. She was visiting in 
Europe while regaining her health. 

The many friends of Mr. Liggett extend 
their sympathies to the family in their 
sorrow. 



Earl Cunningham, Paramount Exploi- 
teer, was a visitor in St. Joseph this week. 



Laemmle 
Jubilee - 



Make 
Your Own 
Offers 



& 



Universale Gigantic' 
% Birthday" Parly 



HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




Ill 



CHANCE 



C>Iovin0Alon0 
Movie Row^ 



Lee Balsly, manager of the Western 
Pictures Company, back from a trip in 
Southern Kansas this week, reports busi- 
ness conditions to be much improved. 
Balsly visited Eureka, Eldorado, Augusta 
and Arkansas City on his last trip. 

* * * 

Tom McGruder, owner of the Elite 
Theatre, Iola, Kansas, is having plans 
drawn for a new house to replace the 
present Elite. The cost is to be approx- 
imately $35,000, and construction work is 
to start in the near future. 

* * * 

New honors for Charley Sears of the 
Sears Circuit of Theatres in Southern 
and Central Missouri. Recently Charley 
was elected vice-president of the Nevada 
Golf Club. And spring's already here. 

* * * 

Tom Byerle says to tell everybody to 
watch out for First National's coming an- 
nouncement of an entire year's output in 
the Motion Picture News. 

* * * 

"The Lost World.'' First National's sen- 
sational picturization of Sir Arthur Con an 
Doyle's wierd story, is now in its eighth 
big week in Philadelphia, Boston and New 
Y"rk, according to Tom O. Byerle, local 
manager. 

* * * 

Tom O. Byerle, First National manager, 
in charge of arrangements for the Ex- 
hibitors'-Exchangtemen's Spring Golf 
Tournament, to be played over the course 
of the Excelsior Springs Country Club, 
April 7. declared this week that all entries 
must be mailed immediately. He said 
that he had already received many appli- 
cations. No doubt the boys will have a 
good time, and possibly, a few good scores 
will be turned in. 

* * * 

First National has booked every avail- 
able print on "Sally." the new production 
starring Colleen Moore, until after Easter. 
The Kansas City premiere of this picture 
played to a splendid audience record at 
the Mainstreet the past week. 

* * * 

Among the out of town visitors this 
week were: Willard Frazier, Empress, 
Paola ; Charles Sears. Sears Circuit of 
theatres. Nevada; W. D Stepp, Regent. 
Eldorado. Kas. ; F. G. Weary. Farris, 
Richmond; Charles Fisk, Opera House, 
Butler, Mo.; Roy B Burford, New Bur- 
ford, Arkansas City ; Harry McClure, 
Strand, Emporia, and C. M. Patee, 
Patee. Lawrence. 

* * * 

C. F. Senning. Educational manager, 
was out on a tour of Southern Missouri 
this week in the interest of Educational's 
new Fashion Reel and Fables in Colors. 

* * * 

Rus Borg. who sits at the Educational 
booking de^k, hopped off this week and 
placed a picture in every house on Main 
Street. Starting out at the Lvric in the 
North Side and clear on out the length 
of the thoroughfare. Borg had a picture 
at every theatre as follows: Palace. 
Royal, Newman. Liberty. Mainstreet. 
Alamo and Warwick. 



J. T. Connors, assistant general man- 
ager of Metro-Goldwyn, was a visitor 
at the local branch office this week, Mr. 
Connors is making a tour of the exchange 
centers. 

* * * 

Bert Edwards, well known in the Kan- 
sas City territory, has been assigned to 
a section of Kansas for First National. 

* * * 

"Bones'' Smith, formerly of the Tenth 
Street Theatre. Kansas City, Kas.. has 
taken over the management of a road 
show. He has been succeeded by Sam 
Goldflam. 

* * * 

Roy Burford, owner of the Burford and 
Rex Theatres. Arkansas City, has re- 
cently added the Strand Theatre of that 
city to his chain of houses. He has em- 
ployed "Shake" Davidson in the capacity 
of exploitation manager. 

* * * 

Charlotte Merriam, widely known star 
now appearing in Vitagraph pictures, was 
a Kansas City visitor the past week. 
While here she paid a visit to the local 
Vitagraph Exchange. 

* * * 

Elmer Pearson, vice-president of Pathe. 
stopped off in Kansas City this week on 
his way East. He was accompanied by 
Mr. Frazier, Harold Lloyd's manager. 
Pearson was all "hopped up" over the 
recent contract signed with Hal Roach, 
according to J. A. Epperson, Kansas City 
manager. 

* * * 

Park Baker, formerly booker for Uni- 
versal here, but more recently at the 
bookers desk of U's Des Moines office, 
was a Kansas City visitor over the week 
end. 

* * * 

Dan Martin, Kansas City manager for 
Associated Exhibitors, was back at his 
desk this week after driving through from 
Chicago. Martin has been away on a 
month's leave of absence during his wife's 
illness, Mrs. Martin is reported to be 
improving. 

* * * 

Billy Andlauer, the ready camera man. 
was down to "shoot" the District Con- 
vention of Rotarians in Sedalia this week 
for Pathe News, according to J. A. Ep- 
person, Kansas City manager. 

* * * 

L. B. Metzger. "U's" Kansas City 
manager, was out leading the drive for 
contracts this week. The news filters 
in that the boys are getting them, too. 

* * * 

O. F. Woody, special representative for 
Associated Exhibitors, handling "Intro- 
duce Me," Douglas MacLean's latest 
comedy feature, was in Kansas City for 
several days this week Mr. Woody re- 
ports exceptional business on all the Mac- 
Lean productions. 



Pine Bluff, Ark. — Judge Parham is un- 
alterably opposed to the operation of pic- 
ture theaters on the Sabbath. He urged 
the Grand Jury not to permit the opening 
of theaters here on Sunday in the future. 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Thirteen 



Moderate First Cost, 

Longer Life and Less Upkeep 





PROJECTOR 



is built for high-speed and hard usage. 
There is not a motion picture projector 
on the market today that will do what 
it does, as well as it does it; and the 
length of its life of splendid usefulness 
is almost twice that of its nearest com- 
petitor. That's why you find Simplex 
Projectors on duty in 85% of the larger 
theatres throughout the country. 



Simplex Proiector 
with Type "S" 
Lamphouse 



John Egli, of the Hickory Theatre, St. Joseph, 
Mo., says : "After using Simplex Projectors for 
the last fifteen years, with little or no trouble at 
all, I would be afraid to take a chance on any 
other make. Me for Simplex." 



Write today for our pamphlet: "Your 
Insurance For Good Projection" — It 

carries a message for the exhibitor who 
is interested in better projection at less 
expense. 

INVESTIGATE THE SIMPLEX FIRST— YOU'LL THEN HAVE A BETTER IDEA OF WHAT CON- 
STITUTES VALUE IN A MOVING PICTURE PROJECTOR. 

YALE THEATRE SUPPLY COMPANY 

SIMPLEX DISTRIBUTORS KS&Sf&JPSKX 



Page Fourteen 



THE REEL JOURNAL 



April 11, 1925 



A. E. Starts "Manhattan 
Madness" with Dempsey 



Tack Dempsey, heavyweight champion 
of the world, and his wife, Estelle Tay- 
lor, will start to work this week on the 
coast in the production of their first pic- 
ture for Associated Exhibitors, "Manhat- 
tan Madness." 

The champion's contract with the As- 
sociated Exhibitors calls for a very large 
stipulated salary in addition to a share 
in the profits of the picture. 

It is the plan of the Associated Ex- 
hibitors to heavily exploit the Dempsey 
picture with thousands of dollars spent 
in advance advertising. A nation-wide 
billboard campaign will be waged months 
in advance of the release of the picture. 



MEADOR INTO PRODUCTION. 

J. E. Meador, for seven years promi- 
nently identified with the motion picture 
industry as one of the leading forces in 
the publicity, advertsing and exploitation 
fields, announced his resignaton from 
Metro-Goldwyn Distributing Corporation 
this week to enter production. 

Belasco Ibanez's "Queen Calafia," pub- 
lished recently and regarded as the Span- 
ish novelist's greatest as well as his most 
popular book, will be Mr. Meador's first 
production. This will be followed by 
"The Fifth Horseman," a sequel by 
Ibanez to his "Four Horsemen of the 
Apocalypse." Mr. Meador's third, pro- 
duction will be chosen from one of the 
numerous successful Ibanez works, which 
he controls or from a published work not 
yet decided upon. 



William Allen White 

Lauds "Chronicles" 

The Yale University Press has received 
a letter from William Allen White, owner 
and editor of the Emporia, Kansas, Ga- 
zette, in which he praises highly the 
"Chronicles of America." released by 
Pathe, as an invaluable aid in setting 
high patriotic standards for the people of 
the United States, according to J. A. 
Epperson, local manager. 

Editor White said, in part: "I have 
seen with delight some of the 'Chron- 
icles of America Photoplays.' It seems 
to me that the idea behind these pictures 
is invaluable. America needs now, more 
than books, more than statesmen, mor'e 
than any one piece of legislation, broad 
tolerant exalted patriotic motion pictures- 
Your picture will help. They will set 
high standards and will supply the need 
of peopl'e who still hold high standards." 



ANOTHER ZANE GREY PICTURE. 

Under the direction of William K. 
Howard, production will begin this week 
on "The Light of Western Stars," an- 
other Zane Grey story which will be 
made i i accessor to "The Thundering 
Herd." for Paramount. 

Tack Holt, Noah Beery and P.ille Dove, 
who have been identified with the most 
successful Zane Grey productions that 
Paramount has made will have three im- 
portant featured roles. 



Lawton, Okla. — The colored populace of 
this city, not admitted to theatres, are 
circulating a petition asking for a special 
election at which a Stinday closing ordi- 
nance would be voted on. Exhibitors are 
fearful of its passing. 



"SALLY" A HIT 

Colleen Moore has, through her re- 
cent productions, come pretty well 
near the top as a screen comedienne, 
and from her work in "Sally," her 
current First National release, it is 
safe to predict that she is going to 
stay near the top and for a good long 
whils. 

It is not very often that a success- 
ful motion picture can be made from 
a musical comedy hit, but "Sally" reg- 
isters very highly in this regard. 

Colleen Moore does some fine work 
in the title role, and shs will certainly 
add many more followers to her al- 
ready large host of admirers. And, of 
course, Leon Errol, the Broadway star 
in the original stage production, who 
plays the same part that he originally 
played, and Lloyd Hughes as the lead- 
ing man, come in for their share of the 
honors. 

"Sally" is wholesomely entertaining. 
It contains a great many laughs that 
come well nigh being screams, all 
woven around a little romantic plot 
which, though somewhat far fetched, 
is nevertheless pleasing and "will meet 
with public approval. 

Some of the screen settings are es- 
pecially splendid, and the few hundred 
feet that appear in natural colors 
greatly tone up the back ground. It 
is all very good, and a box-office pro- 
duction from many angles. 

—BEN SHLYEN. 



NEW HOUSES 

Heavener, Okla. — Manager G. D. 
Hughes of the Liberty Theatre will build 
a model theatre this coming summer. It 
is to be of brick, one and a half stories 
high, 50x80 feet, and will occupy the 
same location as his present show. The 
plans now being drawn will include a 
steam heating plant, concrete floor and 
a seating capacity of 800. 



Merrimac, Okla. — A new house here is 
practically completed for J. W. Walker. 



Fort Smith, Ark. — Jimmy Allard's ''U. 
S. A. Girls" pranced the boards for the 
grand opening of Hoyt's theatre last 
week. 

Hoyt's occupies the building formerly 
occupied by the Victory Theatre. 

The theatre is under the management 
of Hoyt Kirkpatrick, pioneer showman 
of Fort Smith, and will be operated at 
popular prices. 



NEW ROLE FOR CORNWALL. 

Anne Cornwall, at present meeting with 
unusual success as Douglas MacLean's 
leading lady in his latest picture, "Intro- 
duce Me," has been signed to appear op- 
posite Monty Banks in his second 
production for Associated Exhibitors. 
The new Monty Banks picture will be 
"Keep Smiling." 



"ROYAL MOUNTED" NEXT FILM 

"Baree, son of Kazan," is not the only 
James Oliver Curwood novel which will 
be put on the screen by Vitagraph and 
released on the current schedule. As 
soon as David Smith finishes work on 
this picture he will start the produc- 
tion of "Steele of the Royal Mounted," 
another of the popular works of "the 
novelist of the great out-of-doors." 



PROOF! 



Leavenworth, Kas., March 25, 192S. 
Mr. E. C. Rhoden, Mgr. 
Midwest Film Distributors, 
Kansas City, Mo. 
My Dear Mr. Rhoden: 

As you probably know, it is not our habit to bubble over about any pic- 
tun? which we may play, but we are so well pleased with the showing 
made by your Johnny Hines picture, "The Speed Spook," it is only fair 
that we tell you of it. 

To begin with the picture had to play in a hard spot — our Monday-Tues- 
day date— a date which has always been a source of worry and hard work 
for us. The Speed Car attracted the attention of practically everyone in 
town, they chased it, tried to stop it, tried to figure it out — and finally 
came in to see the picture. Once in, the picture gave splendid satisfaction. 
We not only reached, but passed, the sharing point and "The Speed Spook" 
now holds the record for business done any Monday-Tuesday date in 
the past four years. 

You may use this letter in any manner you see fit and we assure you 
that we will pass the word on to any of our exhibitor friends who may 
be in doubt about the picture. 

C. F. MENSING'S ORPHEUM THEATRE 

By Walter Wallace. 

Midwest Film Distributors, Inc. 

"The Home of Big Pictures" 
1.10 West 18th Street Kansas City, Mo. 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Fifteen 



THE "AX" IN THE MUSIC TAX 

By CLAIR M. PATEE. 
Owner, Patee Theatre, Lawrence, Kas., Member Executive Committee, M. P. T. O. A. 



FDITOR'S NOTE — This if; the third of a series of articles written for THE REEL 
lOURN'AL by Mr. Patee on the music tax situation. The writer is an authority on 
Ms subject and has compiled his tacts from his briefs taken over a score o years. 
The technical points at issue are thoroughly covered and brought down^ to date since 
the enactment of the first copyright law in 1 i 
lisheri next week. 



The fourth installment will be pub 



Yet, wise and loyal minds, high in of- 
ficial positions, have seen the handwrit- 
ing on the wall, and are raising their 
voices in warning. No less a personage 
than our distinguished jurist Judge John 
C. Pollock of the Federal Court, cautions 
the people in the following: 

"It is sometimes thought one of the 
most difficult matters to understand, that 
is, for an intelligent human being to un- 
derstand, why a free people of the Anglo- 
Saxon race will deliberately through their 
representatives in the state and in their 
National Legislature, enslave themselves 
to the state and to the government. But 
it has become almost habitual to do so 
in this country. Now why do people do 
that? Why is this country doing that? 
I do not know, but they are doing it to 
the extent that the people of this coun- 
try will rebel in the near future, and the 
people, acting in a representative ca- 
pacity, should recognize the fact in so 
doing by: The ceaseless enactment of 
the many purely regulatory laws and the 
system of espionage by which they are 
attempted to be enforced, they will either 
lead the citizens of this country into 
bondage, or the people in the end will 
rebel at having their every act regulated 
by law where they should control them- 
selves. 

"No people ever before had so many 
sovereigns dealing with them as the peo- 
ple of this country. We have the sov- . 
ereign nation, the sovereign state, and 
passing from one state to another you 
constantly and quickly change sovereigns, 
and all of them are apparently striving 
to See how many chains they can throw 
around the individual citizen for the sup- 
posed good of those who have not self- 
respect and judgment enough to take 
care of themselves. Some day the peo- 
ple of this country will grow tired of 
this — when they do they will stop it. 
Then the liberty of the individual citizen 
will again become sacred." 

Since the days of the Patents Company 
with its demands of tax from the Exhib- 
itor for operating his own picture ma- 
chine, because he made a loop in the film 
with his fingers, which action another 
avericious trust had patented, yet did not 
furnish either labor, material or intelli- 
gence in executing the same, there has 
never b'een attempted such a high- 
handed hold-up in the United States, as 
the tax demanded by the Music Trust. 
Carl Laemmle forced the Patents Trust 
into the high courts and won for the Ex- 
hibitors, at his own expense. 

Th'e Music Trust, like the film loop 
trust, imposes by assumption, a tax upon 
the labor, special individual action and 
ability of a human being ; it levies tax 
upon sound, produced, controlled, meas- 
ured and modulated by expert human in- 
telligence ; a tax that retards and dis- 
courages ambition, hazards the possibility 
of compensating reward for study and 
proficiency in music, the most vital and 
cheering essential to the enjoyment in 



life for all classes, rank or station. A 
man should make nothing for himself 
alone. A condition under which a human 



before them on stage or screen, in order 
to ''cue" action, joy and emotion effect- 
ually. They must be capable of drawing 
from the fund of music they have ab- 
sorbed and hold in memorj by natural 
retention. 

The only rights that can be assumed 
by the authors and composers are purely 
statutory, as the Supreme Court has so 
held upon the ground that the welfare of 
the public will be served and the progress 
of science and the arts will be pro- 
moted by securing to the authors for 
limited periods, and that Congress shall 
have the power to grant such right if it 



being is kept from progress or rational thinks best. 
enjoyment by compulsory laws is infinite- (To Be Continued 

ly wrong — vet this selfish, grasping or- 

the 



ganization presumes to misinterpret 
copyright law, contending that "the right 
of printing, publishing and vending" also 
included and conveyed the right to tax 
performance of same through means of 
sound, for livelihood, by students and 
accomplished artists, who hav'e spent 
years in study and diligent practice, some- 
times at great sacrifice, to reach that 
station oi supremacy where earning 
power begins. 

The musician frequently practices with 
all grades and classes of music without 
the printed notes. And the proficient ar- 
tists use their ears as well as sight, voice 
and hands. They build harmony and ar- 
ticulation by hearing, not necessarily by 
the music sheet. The trust would have 
the public believe that their special selec- 
tions are necessary to the proper pre- 
sentation of the picture. Instead, the 
skilled musician required for interpreta- 
tion of both stage and screen productions, 
must have ready and quick conception of 
the dramatic, tragic, or comedy situations 



James Watson, Benton 
Owner, Dies Suddenly 

James Watson, owner of the Benton 
Theatre, a Kansas City suburban house, 
dropped dead in his home Thursday morn- 
ing at 10 o'clock. Death was caused by 
heart, disease. He was 46 years old. 

For years Mr. Watson had been an ex- 
hibitor here and had built up at his Ben- 
ton Theatre a large patronage. He was 
an ardent golf enthusiast, a professional 
player and golf architect before he en- 
tered the show business. 

The funeral was held Saturday morn- 
ing. 



GLENN HUNTER IN A. E. FILM. 

Tom Terris will start to work next 
week on the first of a series of feature- 
length pictures he has contracted to 
produce for Associated Exhibitors. The 
first production to be made will be "My 
Buddy's Wife,'' in which Glenn Hunter 
has been signed for the leading role. 




Here's Economy! 

-and Efficiency! 

In three years only these few and small 
repairs were made on the new Model F 
Motiograph Projector used by George 
Christmann in the 12th Street Theatre, Kan- 
sas City, Mo : 

2 Shafts l§ 25c $ 0.50 

2 Screws ■■» 5c 10 

2 Bushings " foe 1.50 

2 Bushings <fi 65c 1.30 

1 Shaft <<v 20c 20 

1 Bushing @ 75c 75 

1 Stud @ 30c 30 

1 Clamp @ 5c 05 

1 Nut @ 10c 10 

2 Screws <fi' 5c 10 

1 Heat Shield @ 50c 50 

1 Star and Shaft @ $12.50 12.50 

1 Intersprocket @ S6.00 6.00 

1 ('am Pin "i $1.25 1.25 

1 Bushing Ig $3.50 3.50 

Total $28.65 

Don't Wait — Order Your Motiosjraph 
Now! 



STEBBINS 



"EJT«Ib 






\812WANWTTZ-V/ieO/M/iabkSmce/893-KANSkSCmMO- 



Page Sixteen 



THE REEL JOURNAL 



LOU STAHL GETS 'EM IN ON 
THE MATINEES 



HERE'S HOW 



By MAURICE DAVIS. 
(Universal Exploiteer in St. Louis) 



Meet Lou Stahl ! 

Lou is St. Louis' new Matinee King. 

A little showmanship gives him more 
matinee business than many theatres get 
at night in a 1,100-seat house; and, re- 
member, the man who can pack 'em in 
in the afternoons never has to worry 
about dragging 'em into his theatre in 
the evening. That's why Lou Stahl has 
one of the biggest money-makers among 
the neighborhood theatres of this man's 
town. 

A Bull Dog Hangs On. 

Last April, after years of service for 
Carl Laemmle, Lou left the Universal 
sales staff here and took over the Union 
Theatre in northwest St. Louis. The 
Union was "blah." Business wasn't. 
Stahl had no airdome. Through a muggy. 
hot summer, he "died." Week afte'r 
week, he lost. 

But a bull dog hangs on. Years of 
experience selling film helped Stahl in 
this "pinch.'' He knew how to "stick 
with 'em." He knew that once Summer 
broke, he'd get the business — that his 
ideas would pay off at the box-office. 
Stahl stuck. 

The Neighbors Wake Up. 

It didn't happen all at once. But week 
by week, business built. The neighbors 
began to wake up to the fact that the 
Union, under the new management, was 
a proposition altogether different from 
the rundown Union they had known. 
"Let's go to the Union" became a habit 
in that part of town. The habit stuck. 

Every night was a different night for 
them. One night, Stahl would give each 
woman a cut glass tumbler; another night 
he'd offer amateurs as an addd attrac- 
tion ; again, he'd put on a double pro- 
gram ; or he'd give away a snappy looking 
gown to some lucky woman. The neigh- 
bors began packing the Union at night. 
The Neighbor's Kids. 

The neighbor's kids attracted Stahl's 
eyes. That's where he started out to be- 
come the Matinee King. For the "some- 
thing-for-nothing'' gag worked even bet- 
ter with the kids. 

"I always give 'em a picture that's 
THERE for Sunday," Stahl explained. 
"In this instance, it's 'The Turmoil.' Be- 
sides that, I always try to give the kids 
money, something to eat, or something 
equally appealing on the something-for- 
nothing basis." 

You Ain't Heard Nothin'. 

On the Sunday he showed "The Tur- 
moil," Stahl played to 1,342 "kid admis- 
sions" ON HIS MATINEE ALONE. In 
addition to the feature picture, he gave 
these added attractions: He advertised 
that motion pictures would be taken in 
front of the theatre, and that the pictures 
would then be shown at the Union on the 
following Sunday. 

Customers, wait ! As Mr. Al Jolson so 
very, very frequently lias remarked, 
"You ain't heard nothin' yet I" 

Not only did Lou put the kids in the 
movies and give 'em "Tin- Turmoil'' as a 
feature picture, but : 

Batting For Santa Claus. 

He gave every kid a Pay Envelope, con- 
taining amounts ranging from one cent 



one-cent enve- 



man and woman 
a bar of peanut 
a 



to two dollars — mostly 
lopes, of course. 

He gave every kid, 
attending the matinee 
candy which cost him seven-tenths of 
cent each to buy. 

He gave every kid a chance to win one 
or more of the following articles ; 
A pass grood for 30 days. 
A pass good for (SO days. 
A r»ass eood for 110 days. 
A pair of ball-bearing roller 

skates. 
A pair of shoes for boy or girl. 
A two-pound box of Curtis Ire- 
land Chocolates 
A two-pound heart-shaped box of 

milk chocolates. 
A two-pound box of Park and Til- 
ford Chocolates. 

The chocolates, the shoes and the roller 
skates were given Stahl by neighborhood 
merchants in return for screen advertis- 
ing. 

The Union stood the cost of the peanut 
bars and the Pay Day feature. Also the 
value of the passes. 




LOU STAHL 

In return, Stahl figures he gained: 
Word-of-mouth a d v e r t f s 1 n u 
worth hundreds of dollars to the 

Union, both in I stea attendance 

for this particular show, but In 
grood will for the house. 
The Union is the "kids" theatre 
of the neighborhood — and Stahl 
even g-ets 'em from 20 blocks 
around, via street ear or by the 
heel-nnd-toe route. 
Making 'em Union Theatre fans 
when they're young: will keep 'em 
going- to the 1 niou when they're 
older. 

The same bnnch he had that Sun- 
day, plus their relatives, would 
be back the following: Sunday, 
when the movies of Johnny, Mnry, 
Hill and the rest of the "ffnnff" 
would be flashed upon the screen. 
Taking: cure of the "kid piny" 
during the afternoon clears his 
scats for "the money" the ndult 
-el missions, during- evening: per- 
formnnceR. 

Approximately a seven nnd fine- 
half cent average an admission 
over the cost of the "free stuff" 
gave the Union 

$100.65 
In ch'ldrcn's admissions AUO\K 
for the Sunday mntlnee. 



April 11, 1925 

With Wilton Colona, his assistant man- 
ager and publicity man, Stahl has drawn 
the kids of his own and his surrounding 
neighborhoods week after week. 

This time it may be peanut bars. The 
next week, he sells some ice-cream manu- 
facturer the idea of donating ice cream 
at less than cost, in return for the ad- 
vertising it brings. 

So successful has Stahl become that 
he and his associates have closed a deal 
for the Hamilton Skydome and then have 
used that as a lever to acquire a half- 
interest in the Mikado Theatre, a block 
away. The Hamilton Skydome is to be 
renamed the Mikado Skydome. 

The Boys Expand. 

Lou has announced that his associates 
and he will build a new theatre in north- 
west St. Louis, the Sanford, an 1,800-seat 
house, in connection with an apartment 
building, a garage, an airdome and a num- 
ber of stores. 

Maury Stahl, Lou's son, is interested 
with his father in the Sanford enterprise. 
With. George Skouras, one of the 
Skourases of the St. Louis Amusement 
Company — the younger Stahl is also in- 
terested in the Aubert Theatre and Air- 
dome and in the Chippewa Theatre. The 
Ashland and Newstead Theatres are also 
connected with the Stahl's houses in 
booking arangements. 



PROOF 



Manhattan, Kans., 

March 30, 1925. 
Mr. E. C. Rhoden, 
Kansas City, Mo. 
Dear Mr. Rhoden: 

Harold Bell Wright's "THE RE-CRE- 
ATION OF BRIAN KENT" broke all 
house records here for Saturday's 
business on pictures and was the third 
day of the picture. The attached 
newspaper ad helped turn the trick. 
We played it March 19-20-21st, against 
"BROKEN LAWS," you can tell the 
world "THE RE-CREATION OF 
BRIAN KENT" is some picture and 
will get the business if the people only 
know when it is being played. 
Yours very truly, 
MARSHALL THEATRE, 

By J. A. Jeffries, Mgr. 



MIDWEST 

FILM DISTRIBUTORS, INC. 

"The Home of Big Pictures" 
130 West 18th Street, 
KANSAS CITY, MO. 



:: INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., APRIL 11, 1925 



Number 18 



RAY COMPLETES 
"SOME PUMPKINS" 

Studio work was completed 
this week on ''Some Pump- 
kins," the first of a series of 
four rural comedy dramas, 
which he will make for Chad- 
wick Pictures Corporation 
this year. Joe Silverman, lo- 
cal representative, announces 
Dtiane Thompson, one of the 
Wampas baby stars of the 
year, plays the leading role 
opposite the star in a cast 
that includes several player-, 
who first came into promi- 
nence in other Ray pictures 

Among these are Bert 
Woodruff. -George Fawcett, 
William Courtright, and Mary 
Carr. Jerome Storm, who 
has produced more than 
twenty of Ray's best pictures, 
is directing under the per- 
sonal supervision of Joseph 
De Garsse. No release date 
for "Some Pumpkins" has 
been announced, Silverman 
said. 



ment of her business manager 
and personal representative, 
Henry Ginsberg. 

Demands by national dis- 
tributors and exhibitors call- 
ing for such a series have 
been received by Jack Mont- 
gomery, father of Baby 
Peggy, who heretofore has 
looked after the interests of 
the baby star n ' 




BABY PEGGY BACK 
TO 2-REEL COMEDIES 

Baby Peggy will return to 
her first love, two-reel come- 
dies, is the latest announce- 



BOBBY DUNN 
Featured in two-reel come- 
dies distributed by Standard 
Films. 



Build Up Your Box- Office 

With 

KENNETH McDONALD 



IN 



19 



"He Who Laughs Last 

A comedy-drama chock full of hair- 
raising, seat-gripping thrills, liber- 
ally sprinkled with a lot of good, 
clean comedy. 

— AND— 

5 more McDonalds 

"Pride of Sunshine Alley" 

"South of the Equator" 

'The Coast Patrol" 

and 2 Others. 

Book J Em Now! 



INDEPENDENT FILM CO. 

115 W. 17th St. Joe Silverman, Mgr. K. C, MO. 



COLUMBIA PLANNING 
STRONG 1925-26 GROUP 

In laying out its program of 
production for the season of 
1925-26 the Columbia Pictures 
Corporation is being guided 
by the experience gained in a 
number of years spent in pro- 
ducing pictures for the state 
right market, Joe Silverman, 
local representative said. 

The unprecedented sir i e 
of the two great melodramas 
in the last series of Columbia 
Pictures, namely, "The Mid- 
night Express" and "Fighting 
the Flames," has caused us to 
put four melodramas on our 
schedule this year. 

"We will, altogether, make 
eighteen pictures. These will 
he released in three series, 
Six Columbia Productions, 
Six Waldorf Productions and 
Six Perfection Pictures. All 
of these pictures will be made 
by Harry Cohn at the const." 

In the Columbia Series the 
titles are as follows : 

"Ladies of Leisure," "The 
Danger Signal," "The Lure of 
Broadway." "S O S Perils of 
the Sea," "Midnight Flames,'' 
"The Unwritten Law." 

The Waldorf Productions : 



"The P'enalty of Jazz,'' "Sealed 
Lips," "An Enemy of Men," 
"The Price of Success," "The 
Fate of a Flirt." "The Thrill 
Hunter." 

The Perfection Productions : 
"Fighting Youth." "The Hand- 
some Brute." "The New 
Champion," "The Speed De- 
mon," ''The Great Sensation," 
"A Fight to the Finish." 



At Last "The Rubaiyat" 

Litigation involving "The 
Rubaiyat of Omar Khayyam," 
produced several years ago 
by Ferdinand Pinney Earle, 
has at last been cleared away, 
and the production will be 
placed on the market under 
the title of "The Lover's 
Oath." 

Harry Rathner has formed 
the Astor Distributing Cor- 
poration to handle the pic- 
ture. Rathner, it is under- 
stood, took over Earle's inter- 
est in the film. 

The "Rubaiyat" is interest- 
ing in that it was the first 
picture in which Ramon No- 
varro and Kathleen Key ap- 
peared. 



JACK PERRIN 

AND HIS WHIRLWIND RIDERS 
Another one of our 52 

IN 

'The Knockout Kid" 



A 5-Reel Whirlwind 
Western with 

"Starlight" 

His Horse 




? <5 



We realize the exhibitors' needs and an* equip- 
ped to furnish quality productions and depend- 
able service. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



Page Eighteen 



INDEPENDENT NEWS 



April 11, 1925 




Here's the 
second 
picture 
with 

the world's 
champion 
cowboy — 
for thrills, 
stunts, and 
action that 
makes 'em 
grip their 
seats, this 
one goes 
away over 
the top. 
Now Booking 



'AlTOW pYt 

YakimaCanutt * n , _ 



AnAvrow- 
BenWi'lsOH 
Gr-eatWestero 



^Bandit" 



Written ^Directed Jy Pdwl Hwrst 



Standard Films 



111 W. 18th 
Kansas City, Mo. 



PREDICT B. O. GAIN 
FOR SCHULB-ERG FILM 



t 



Enterprise First! 

In offering so many splendid outdoor action pictures 



as These— 



8 J. B. Warner's 

"Wanted By the Law" 
"Treasure. Canyon" 
"Westbound" 
"The Lone Fighter" 
"Behind Two Guns" 
"Horse Shoe Luck" 
"The Hellion" 
"The Covered Trail" 



9 Big Boy Williams 
6 Ken McDonalds 
8 Al Fergusons 
12 Geo. Larkins 
6 Jack Perrins 
6 Billy Sullivans 
4 Ora Carews 
1 H. B. Walthal 



Enterprise Dist. Corp. 

Bob Withers, Manager 
111 W. 18th St. Kansas City, Mo. 



Albert Dezel has returned 
to Chicago to take charge of 
the publicity and advertising 
on "Capital Punishment," B- 
P. Schulberg production 
which opened March 22 at 
the Castle Theatre. 

Jerry Abrams of the Re- 
nown Pictures, who has the 
distribution rights in Illinois, 
and Clarence Beck, owner of 
the Castle, predict this picture 
will be a money maker. The 
Chicago Daily News volun- 
teered their newsboys band 
for the opening night. 



A NEW INDEPENDENT- 

Xew York — A new com- 
pany headed by Harry Rath- 
ner has been formed under 
the name of the Astor Dis- 
tributing Corporation. Presi- 
dent Rathner was formerly 
special representative for 
Jackie Coogan, Baby Peggy 
iind other stars. The first As- 
tor production is completed, 
"The Lover's Oath." Ramon 
Novarro appears in the cast. 



SALES HIGH FOR 
YAKIMA CANUTTS 



The series of six stunt west- 
erns featuring Yakima Canutt 
is being bought eagerly by the 
larger theatres in the territory 
according to Jack Langan, 
manager of Standard Films, 
local distributors. Many 
houses that had never run 
westerns before are buying 
the new product, Langan said. 

The titles of the six pictures 
in which the World's cham- 
pion cowboy is featured are : 
"Branded a Bandit," "Ridin' 
Mad," "Wolves of the Road,'' 
"A Two-Fisted Sheriff,'' "The 
Lone Rider,'' and "Romance 
and Rustlers." 



TWO NEW WESTERNS 
FROM ENTERPRISE 



Bob Withers, Enterprise 
manager in Kansas City, was 
enthusiastic this week over 
the strength of two of his late 
western releases, "Shackles of 
Fear," with A. Ferguson, re- 
leased April 1, and "Coyote 
Fangs," starring Jack Perrin, 
to be released April 9. Both 
are straight westerns. 

According to Withers th'ese 
two pictures present a num- 
ber of new stunts and gags 
that will pep up the crowd 
in any house. 

The demand for outdoor 
and western pictures is stead- 
ily increasing, he said. 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Nineteen 




EXPLOITATION^ 

IDEAS ^HINTSi 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



Si;.«l.*r»i ■*: is-. -! JE.! •* 1 "i 



THEY JUDGE THE BACK 

FROM IN FRONT— FITE 



"Show me a suburban or rural theatre 
which has a clean, attractive front and 
lobby and I'll show you a house that is 
making money." 

So .said W. D. Fitc, who operates .1 
chain of theatres in Kansas, the other 
day. 

"The day I acquire a theatre the first 
thing to be done is to replace the usual 
unattractive front and lobby with some- 
thing which looks like a theatre." Mr. 
Fife said. "I actually believe that 70 
per cent of the failures among the smaller 
theatres are due to fronts which need 
paint and bleak, characterless lobbies — 
all of which could be remedied for a few 
dollars which any exhibitor should be 
more than willing to spend.'' 



THEY LOOKED FOR "K K K," NO! 
K— THE UNKNOWN 

Hunting for 'K's" in the country 
where "K's" in groups of three get the 
inhabitants looking for excitement, put 
over the engagement of "K — the Un- 
known'' in Centralia, one of the Southern 
Illinois coal belt towns. 

Between them, Harmon Ferguson of 
the Gem Theatre and Maurice Davis, 
Universal exploiteer, sold The Centralia 
Sentinel on a contest in connection with 
a co-operative advertising page. Readers 
of The Sentinel were asked to list the 
number of "K's" in each merchant's ad 
on a "K — the Unknown" page. 

The first 20 who brought in correct 
lists to the theatre were admitted free. 
The 'K" idea proved beneficial in three 
ways : It brought added revenue to the 
newspaper, it got the ads on that page 
read thoroughly, and it boosted the en- 
gagement's receipts by a considerable 
margin, Ferguson reported. 



BOOST FOR SCHOOL GOT 

S. R. O. AND GOOD WILL 



Earl Cunningham, Paramount exploiteer 
in the the Kansas City territory, tied up 
with a never failing source of publicity, 
community good will, when publicizing 
"The City That Never Sleeps" at Feess 
Bros.' Best Theatre, at Parsons, Kas., 
last week. Cunningham learned that the 
local high school was trying to earn 
enough money to send its orchestra to 
the national contest in Kansas City. So 
he obtained the co-operation of the 
Feess brothers, and started the enroll- 
ment of the school out selling tickets 
on a percentage basis. The good will 
and the word of mouth publicity showed 
up later at the box office, it is reported. 




Manager Sam Carter of the Liberty 
Theatre recently got away for his 
shar2 of word-of-mouth advertising 
when he publicized the fact that prizes 
and tickets to see the attraction at the 
Liberty, "Fifth Avenue Models," would 
be distributed from an airplane flying 
over Journal-Post Hill at a certain 
time Sunday afternoon. The largest 
cash prize was ten dollars. One hun- 
dred of the envelopes contained 
awards. Well, you bet that got a cu- 
rious crowd out. The above pictures 
show the sky-gazing proclivities of the 
gullible, the fruit of thp smart show- 
man's market basket 

In addition to this, Carver tied-up 
with the Post which gave the stunt 
ten days free advance publicity. 



Send Us 

Your Exploitation 

Stunts 



A STYLE SHOW WITH 
"DRESSMAKER FROM PARIS" 

Manager Milton Feld of the Newman 
Theatre, Kansas City, was responsible 
for the presentation of a fashion show- 
in conjunction with the Paramount pic- 
ture, "The Dressmaker from Paris," at 
the Newman last week. As the title of 
the feature suggests, the picture pre- 
sents splendid opportunities for showing 
along with any spring style exhibit, 
especially at this time, two weeks before 
Easter. 

Feld obtained the co-operation of Woolf 
Bros, a leading* down town store, and 
made a real tbriller for the women of 
his program, which, in addition to the 
fashion creations pictured in the fea- 
ture, presented a style show with some 
25 beautiful models. 

To give publicity to the show, Feld 
sent out 20.000 beautifully illustrated 
fashion supplements, prepared by Para- 
mount for "The Dressmaker from Paris." 

Kansas City women made it a big 
week, and attendance records didn't show 
up at all bad. 



ART IN PRESS SHEET 
FOR "SCHOOL FOR WIVES" 

Barran Lewis, Director of Advertising 
and Publicity for Vitagraph. sent out re- 
cently a campaign book which seems de- 
stined to occupy a unique place in litera- 
ture for motion picture exhibitors. It's 
the press book for "School for Wives'' — 
the Victor Hugo Halperin production re- 
leased March 8th. 

Artistically, the book is a gem. The 
cover is of Chinese gold leaf, hand made, 
and the photographic reproductions and 
art designs, the work of Margan Bryan, 
Art Director of Vitagraph, are printed 
from direct plates on Japanese shadow 
paper. 



A C1HCIS STINT FOR 
"THE CIRCUS MYSTERY' 



Joe Green, manager of the Lafayette 
Theatre, Jefferson avenue near Lafayette. 
owned by the St. Louis Amusement Com- 
pany, pulled a good stunt to exploit "Th*> 
Circus Mystery," which opened at his 
house on March 28. He tied up with a 
leading cigarette manufacturing concern 
and had a large circus tent erected in 
front of his theatre with one hundred 
young men dressed as clown to put over 
the circus angle. It went across big. 
And best of all, from the box office 
standpoint, the exploitation feature did 
not cost Joe a cent of the theatre's 
money. 



The third large play purchased by 
First National for Corinne Griffith Pro- 
ductions is "Forever After," by Owen 
Davis. Production will start about the 
middle of April. Miss Griffith is finish- 
ing the Hartly Manners' play, "The 
National Anthem," which has been re- 
titled "Modern Madness." The first was 
"Declasse." 



ERO& bid new surprise package 




sUH — -POPULAR 



^&>& 





Stories by America's greatest humorist-H.C.WITWER 



Look at These 
Wonderful Titles 

"Welcome Granger" 
"He Who Gets Rapped" 
"Merton of the Goofies" 
"The Great Decide" 
The Fast Male" 
"The Covered Flagon" 
"Barbara Snitches" 

Watch for the Others 



The Very Zenith of 

Speed~Romance~Adventure 

Thrills and Young Love 

BOY- WHAT A SERIES! 

Look at the extraordinary titles on the left — New — Different — packed 
with pep — a riot of glorious frolic and whirlwind fun — H. C. Witwer's 
best stories to date — 12 crackerjack two reelers without competition any- 
where — Hilarious College life — the razz of the campus — the thrill of 
sports — the lure of young love — Boy this is A series you'll be proud to 
show — house packers every on^ of the 12 — Book 'em now. 

Film Booking Offices 



Sriowpr Rldff., Kiinsns City. Mo. 
3312 Olive Street. St. Louis, Mo. 



127 S. Hudson, Oklnlinma City. OklH. 
IIM1 S. Cross Street, Little Hurl. Ark. 



APRIL 11, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS 

FILM MARKET 



Storm Zone Already 

Planning Comeback 



Damage Over.-Estimated; Reconstruction 
to Start Soon. 



Southern Iillinois, accustomed to cal- 
amities and disasters, has again demo- 
onstrated its remarkable recuperative 
powers, and latest reports from the dis- 
trict swept by the fearful tornado of 
March 18 are that the damaged zone is 
fast returning to normalcy. 

During the past week the theatres at 
West Frankfort, Hurst, Carbondale, 
Koyalton, Benton and other towns in 
the district in the path of or adjacent 
to the storm resumed their regular pro- 
grams and have been enjoying fair 
business. 

Keveil Houses K:nlly lilt. 

Latest available reports from the storm 
district indicate that the Dunn Theatre, 
Annapolis. Mo.; Liberty Theatre, Murphys- 
boro. 111.; Gem Theatre, De Soto, 111.; Lit- 
tle Egypt Theatre, Gorham, 111. and the 
houst at Bush, III., were destroyed or 
badly damaged. 

Reports from Indiana indicate that the 
Stratton Theatre at Griffin, Ind., and the 
Noble Theatre, Princeton, Ind., were 
damaged. 

It was also reported in St. Louis film 
circles that Mr. Stratton, owner of the 
Stratton Theatre. Griffin, Ind., and his 
wife were injured while their 14-year-old 
child was killed. 

Aside from H. Boulton of Boulton & 
Wallace, owners of the Little Egypt 
Theatre, Gorham, 111., and Stratton no 
Dther motion picture theatre men were 
injured by the storm so far as could be 
learned. 

Mr. and Mrs. Hicks \nt Hurl! 
Friends of Varner L. Hicks, formerlj 
owner of the Isis Theatre at Marion. 111., 
hold out the hopes that perhaps he «:is 
not the man killed by the storm at West 
Frankfort. 111. Among the dead at West 
Frankfort are a C. L. Hicks and wife. 
St. Louis film men who were friends oi 
Hicks have pointed out the discrepancy 
in the first initial and hold out the hope 
that he escaped. 

W. R. Clarke has advised St. Louis that 
his t\v. houses in Hurst, 111., escaped 
damage, and the Hurst is again operat- 
ing. It was closed a few days after the 
storm. 

Theatres Resume Programs. 
All the houses at West Frankfort re- 
sumed their regular programs during the 
past week. None were damaged to speak 
of. The Royal at Royalton. 111., also es- 
caped while none of the houses at Benton. 
111. were damaged. 

The extent of the damage to the Hip- 
podrome at Murphysboro, 111., owned by 
John Marlowe is not so great as at first 
feared. A small section of the roof was 
blown away and other minor damage wis 
sustained. It may also be possible to re- 
build the Liberty in that city. 

The Gem at De Soto, 111.., is still stand- 
ing, although part of the roof was blown 
away and all of the windows broken etc. 
''Storm IVews" to Pacify. 
From the standpoint of the exhibitors 
of the storm zone and adjoining com- 
munity the biggest handicap that has re- 
sulted from the storm is the fear of 
storms instilled into the hearts of the 
residents. For instance, on Friday night. 
March 27, a thunder storm came up ac- 
companied by minor winds. Exhibitors 
from many Southern Illinois towns re- 
ported many patrons left their theatres 
whjle others remained at home. 

Literally thousands of men, women and 



M. P. T. O. Meeting in 
St. Louis, March 31 

The second annual convention of the 
Motion Picture Theatre Owners of Eastern 
.Missouri and Southern Illinois was held 
;ii tile Elks Club. St. Louis. Mo., on Tin s- 
day. March 31. and about 100 out-of-town 
exnibitors were amnog those in attend- 
ance. A feature of the gathering was a 
iKin.-ot served in the Elks Club Rath- 
skeLer at noon, which was addressed by 
prominent city officials and leading ex- 
nibitors and exchange managers. 

The convention selected officers to 
serve during the year and also selected 
delegates and alternates to represent the 
organization at the national convention 
.rt exhibitors in Milwaukee, Wis., on May 
11'. 13 and 14. 

The Arkansas Motion Picture Theatre 
owners are scheduled to hold their con- 
vention at Little Rock April 6 and 7. 
Several St. Louis exchange managers will 
attend that gathering. 



Houses Hold Benefits 

For Stricken Section 

The East St. Louis. 111., theatre owners 
and their employes co-operated in a big 
minstrel show given at the Avenue Thea- 
tre on the night of March 30 for the 
benefit of the Southern Illinois storm 
sufferers. An admission fee of $1 per 
person was charged. Everyone partici- 
pating including the ticket takers, ushers, 
stage hands, operators, etc., donated their 
services. 

Several of the St. Louis theatres also 
conducted storm benefit shows, while ex- 
hibitors and exchange managers and em- 
ployes were among the contributors to 
the Red Cross and other funds raised for 
the victims of the tornado. 



Kirkwood D. D.'s Oppose 
Sunday Benefit Shows 

The ministers and reformers of Kirk- 

w 1, Mo., have created a miniature storm 

because the local motion picture theatre 
arranged a benefit show for the South- 
ern Illinois storm sufferers to be given 
mi Sunday, March 29. 

When the management of the theatre 
announced they planned to give the show 
tor the tornado victims, three of Kirk- 
wood's six ministers of the Gospel hur- 
riedly met at the First Presbyterian 
Church and discussed ways and means 
of heading off the show. 

It was the sense of the meeting that 
Sunday movies must not be even for so 
worthy a cause and a committee was ap- 
pointed to wait on the manager of the 
show and try to arrange some other plan 
of aiding^the storm victims. One sug- 
gestion was that a certain percentage of 
the theatre's receipts for a week be set 
aside while the church women would work 
up patronage. The proprietors declined 
to postpone the performance, saying that 
immediate relief was needed in the storm 
zone. 

The ministers who attended the meet- 
ing are threatening to put through a city 
ordinance to prohibit Sunday movies. 



Harry Greenman, formerly manager of 
the William Fox Liberty Theatre in St. 
Louis, has been appointed resident man- 
ager of Loew's State Theatre, Eighth and 
Washington avenue. Greenman left St. 
Louis a year ago to manage one of the 
leading theatres in New York. He is 
very well liked here and is a very com- 
petent show man. 

children in Southern Illinois are suffering 
from storm-nerves and it is feared thai 
this condition will continue for months 
and in some instances years. 



Rabbi Thurman in 

Talk, Scores Censors 



"Curbing Stultifies Man," St Louis 
Leader Charges. 

''Censorship only stultifies man in the 
exercise of his moral life,'' declared 
Rabbi Samuel Thurman of the United 
Hebrew Temple, St. Louis, Mo., in a 
sermon on ''Sense or Censorshipp," 
March 27. 

Referring to the recently widely voiced 
demand for censorship particularly of 
New York plays, Rabbi Thurman ad- 
mitted that there might be some need 
t"f restraint, but asserted emphatically 
that censorship was not the proper in- 
strument for exercising such reform. 
Reason should replace it, he said. 
Youth In Temne.sl. 

Continuing he pointed out that the pres- 
ent age is shot through with the "Uiimil- 
tousness of youth" and that youth de- 
elines to be censored. On this point he 
drove home the fact that youth has al- 
ways made more use of the power of 
eason in the conduct of life than has 
st ii id and smug middle age. Youth is and 
has been a faithful ally of reason, he said, 
and declared that the exercising of re- 
straint through reasoning is the_ highest 
form of discipline, for it means order and 
self-control and purpose. 

"The reason, the good sense of men, 
needs, therefore, not to be restrained" he 
continued, "as it needs to be trained and 
educated and developed in harmonious co- 
ordination with the best emotions. Ap- 
pealing to the reason of man, you can 
successfully stress the higher and finer 
emotions in the light of their greater use- 
fulness and beauty, their more construc- 
tive influence upon the life of the indi- 
vidual and the community. This God- 
given quality in man, reason, is only hin- 
dered and oppressed by censorship. And 
in civilized society it is imperative to per- 
mit this quality to have the freest pos- 
sible play. 

Censors Stunt Genius. 

"Reason fed by the imagination, en- 
courages the best creations of the ideal 
as well as the practical elements of life. 
Censorship on the other hand, checks the 
imagination and Is a foe to invention. It 
stunts genius and is a foe of adventure. 
It circumscribes discovery and research in 
every field of endeavor. 

"And worst of all, it strikes a blow to 
tlie very foundation principles on which 
our nation is established — the principle of 
freedom and liberty, or freedom of speech 
and action, which freedom is the great 
and necessary source for the development 
of true self-control — the liberty and free- 
dom which are the noblest heritage 
vouchsafed to every citizen under the 
constitution of a free people." 



BRIGHT BITS 

and 

NEWSY NOTES 



T. P. Barnett & Company, Arcade Build- 
ing. St. Louis, have prepared plans for 
an addition to the Grand Theatre at Har- 
risburg. 111., of which Oscar Turner is 
manager. The addition will include a 
main floor and balcony and measure 46 
by 130 feet. 

(Continued on page '.' .) 



Page Twenty-two 



THE REEL JOURNAL 




F. a. o. 

American Manners, Richard Talmadge 
—My patrons go wild over Talmadge 
pictures. Plenty of hot action and some 
comedy.— H. C. Christman, M. W. A : 
Hall, Netawaka, Kas. 

On Time, Richard Talmadge — Tal- 
madge pictures are sure winners for me. 
And pleased ninety per cent of our 
patrons. — H. C. Christman, Netawaka, 
Kas. 

Stepping Lively, Richard Talmadge — 
Am playing all F. B. O. Talmadge pic- 
tures because they make me money. — 
K. H. Gaston, Centralia, Kas. 

Dangerous Coward, Fred Thomson — 1 
hare a small town patronage, and my 
patrons are well pleased with all Thom- 
son pictures. 

North of Nevada, Fred Thomson — My 
patrons ar e always waiting for the 
Thomson's. Keep it up, Fred. — Wm. 
Tietz, Electric, Corning, Kas. 

The Fighting Sap, Fred Thomson — 
If you want good westerns and action 
pictures, book the Fred Thomson pic- 
tures. — Wm. Tietz, Electric, Corning, 
Kas. 

The Millionaire Cowboy, Lefty Flymi 
—Lefty coming good with me. Plenty 
of action — F. B. O. has good pictures 
and they are up to the minute. — K. H. 
Gaston, Centralia, Kas. 

In Fast Company, Richard Talmadge 
— We surely hope F. B. 0. will keep on 
making Talmadge pictures. Exhibitors, 
take my advice and book them all. — 
H. C. Christman, Netawaka, Kas. 

Trigger Fingers, Bob Custer — Here's a 
star that's going over big with us. He's 
a comer 1 — K. H. Gaston, Centralia, Mo. 

Fighting Sap, Fred Thomson — One of 
the best pictures I have shown. Patrons 
all pleased. Thomson good bet. Small 
town theatre. — J. J. Brunner, Isis, Onaga, 
Kas. 

Laughing at Danger, Ricard Talmadge 
— All of the Talmadge pictures are good. 
My patrons like this star. — J. J. Brun- 
ner, Isis, Onaga, Kas. 

The Mask of Lopez, Thomson and 
Silver King — A good western here with 
plenty of action. Silver King well liked 
also— H. C. Christman, M. W. A. Hall, 
Netawaka, Kas. 

FIRST NATIONAL 

Those Who Dance, Blanch Sweet. — One 
of the best pictures we have played. A 
wonderful moral, finely directed, suspense, 
interest and story wonderful. Business 
good. Print and accessories A-l. — W. A. 
Rogers, Columbian, Wamego, Kans. 

Bond Boy, Richard Barthelmess. — This 
is a good picture that should please any 
town or city. Print good. — W. F. Denny, 
Electric, Lowry City, Mo. 

Ashes of Vengeance. — This is a big pic- 
ture and all the cast does exceptionally 
well. But costume pictures simply will 
not pease in the small towns. Print fine. 
-L. D. Metcaf, Grand, Ash Grove, Mo. 

When a Man's a Man — Picture pleased 
about 80%. Draws well on account of 
name of author Print and accessories 
good. M. M. Wilson, Opera House, La- 
Crosse, Kans. 



Fnvolouo jdi — une of the best out- 
door pictures I have had the pleasure of 
running for a long time. Ben Alexander 
puts the picture over. You can't go 
wrong in buying First National 100%. 
Awfully good to me. Print very best. 
Advertising good.— D. C. Kennedy, Elec- 
tric, Glasgow, Mo. 

Dangerous Maid, Constance Talmadge 
—This picture was a better one than the 
last two of Connies but somehow my 
patrons do not care for Connie in cos- 
tume pictures. Print and advertising 
good.— W. J. Shoup, DeLuxe, Spearville, 
Kas. 

Sea Hawk, Milton Sills — Excellent pic- 
ture. Pleased all who saw it. Print adv. 
good.— C. E. Norman, Linwood, Tarkio 
Mo. 

Circus Days, Jackie Coogan — Pushed 
this one hard and broke Saturday night's 
house record. Pleased all. Print good, 
in fact, new. Accessories good. — C. E. 
Norman, Linwood, Tarkio, Mo. 
FOX 
Deadwood Coach, Tom Mix — Broke the 
house record, which was made when 

vaudeville supplemented the picture. 

War Dept., Fort Riley, Kas. 
VITAGRAPH 
Pioneer Trails, all star — An outstand- 
ing Western. Above the average. Plenty 
of action. Patrons well pleased. Capa- 
city 400.— Ohio Theatre, Evansville, Ind. 
Loyal Lives, all star— A real melo- 
drama. Should please any audience. Tom 
good. Action galore. Good film.— Ohio 
Theatre, Evansville, Ind 

Pioneer Trails, all star — A very good 
Western picture. Pleased everybody. 
Book it.— Louis Hayes, Princess, Hen- 
derson, Ky. 

The Man from Brodneys, special cast 
—A very good entertainer. Film good. 
Pleased the audience.— Selba Theatre, 
Central City, Ky. 

Code of the Wilderness— A 100% pic- 
ture, book it.— Selba Theatre, Central 
City, Ky. 

The B -loved Brute, Wm. Russell- 
Here you are one and all. This picture 
should go over in any house. Plenty of 
kick and that's what they want— H R. 
Ragan, Villa Grove, 111. 

Pampered Youth, Cullen Landis— A 
good picture. Should go better in larger 
towns, although the title is no drawing 
power. However, if we could get pic- 
tures at all times as generally good as 
Vitagraph's we wouldn't have to worry. 
Film excellent. Always good from Vita- 
graph.^H. R. Ragan, Villa Grove, 111. 
Captain Blood, J. Warren Kerrigan— 
A very good production with wonderful 
scenes of the old time sailing vessels 
and a very realistic sea fight. — H. R 
Ragan, Villa Grove, 111. 

The Clean Heart, Percy Marmont — A 
fine production but no drawing power, 
account of title. Should go good in 
cities but not in small towns — H. R. 
Ragan, Villa Grove, III. 

STATE RIGHTS 
Rarin' To Go, Buffalo Bill, jr.— This 
one surely a good picture. Give us 
more like it. Perfect print.— Oscar 
Reinert, Elite. Humboldt, Kas. 



April 11, 1925 

Battling Buddy, Buddy Roosevelt — One 

of the best comedy Westerns we have 
had. This star pleasing everybody. — 
Chas. German, Royal, Bonner Springs, 
Kas. 

Branded a Bandit, Yakima Canutt — 
This star is deserving of his title as 
champion cowboy. Plenty of action.— 
A. E. Elliott, Elliott, Independence, Kas. 

Ridin' Mad, Yakima Canutt— This star 
is going over big. A real action pic- 
ture.— Tom Brown Hippodrome, Leaven- 
worth, Kas. 

Shooting Square, Jack Perrin — This 
one is full of action and a good money 
maker.— Frank Ditts, Annex, Harco, 111. 

Full Speed, Buffalo Bill, jr.— Don't fail 
to book this for fights and thrills.— 
Frank Ditts, Annex, Harco, 111. 

Wrong Woman — Fine picture, pleased 
100%.— F. E. Muelberger, Eagle, Edge- 
wood, 111. 

Vanishing Gun Man, Roy Stewart — A 
good western with plenty of action. 
Some strains of good comedy. Good 
print and can buy right. — F. E. Muel- 
berger, Eagle, Edgewood, 111. 

Calibre 45, Frank Farnum — A good, 
red-hot western, plenty of action and 
pep and should please all. — F. E. Muel- 
berger, Eagle, Edgewood, 111. 

Midnight Riders, Bill Patton— A good 
picture of the wild and wooly West. — 
F. E. Muelberger, Eagle, Edgewood, 111. 
Wildness of Youth, all star — Fine pic- 
ture pleased 100%. Had a good house 
at 10 and 30 cents.— F. E. Muelberger, 
Eagle, Edgewood, 111. 

The Masked Dancer, Helene Chadwick. 
— Good program picture, price too high. 
Fair business, no advance in price. Con- 
dition of print, accessories O. K. — O. T. 
Thorn, Medicine Lodge, Kas. 

The Mine With th)2 Iron Door, all-star. 
—Picture awfully good with good acceso- 
ries. Fine out-door scenes. Owing to 
lent and impassible roads did not do any 
business, but no fault of picture, as they 
could not get in. Condition of print ex- 
tra good, accessories good.— D. C. Ken- 
nedy, Electric Theatre, Glasgow, Mo. 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

keSSne 



19th and Wyandotte Streets 
Kansas City - Missouri 



APRIL 11, 1925 

ST. LOUIS NEWS, CONTINUED. 



$100.0IK) RKLIliF FROM HERU1.V. 

John Marlowe of Herrin, 111., is very 
proud of the showing made by that very 
much abused community on behalf of 
the storm sufferers. Herrin, as is known, 
has suffered from much adverse criticism 
because of the internal strife between 
small factions of its residents and tin- 
labor trouble in that district a few years 
ago. The town of 20,000 raised $100,000 
for storm relief. 



Visitors of the week were C. \V. 
Shuckert, Opera House, Chester, 111.; 
William Talley, Apple Blossom Theatre, 
Hardin, 111., and Jim Reilly, Alton, 111. 



THE REEL JOURNAL 

Fifteen of the leading neighborhood 
theatres of St. Louis are negotiating with 
:i view of forming a booking arrange- 
ment to combat the existing theatre 
chains, such as the St. Louis Amusement 
Company. The houses that have agreed 
to go into the new combination include 
some of the leading houses in North and 
Smith St. l.i. uis and a tew in the West 
End and Central sections of the city. 1'n- 
der hte new arrangement the ownership 
of the houses will not be affected in any 
way, the agreement merely covering the 
renting of pictures. It is expected that 
many other houses will come into the 
compact. 



\KW SYCAMORK. ILL.. HOI SE, 

A local syndicate has had plans drawn 
for a $65,000 motion picture theatre and 
store building in Sycamore, 111. The 
building will be one story and basement, 
52 by 160 feet and of brick and concrete 
construction. 



NOW IT'S "WHITE THUNDER" 

"White Thunder" is the new title of 
the third Ben Wilson production for 
F. B. O. release, starring Yakima Canutt, 
the champion cowboy and broncho 
buster. "White Thunder" was for- 
merly called "The White Yaquero." 



Page Twenty-three 

starring Rex, king of wild horses, as an- 
nounced this week by Pathe, is "Black 
Cyclone.'' 

The production was made on the Ne- 
vada desert where Director Jackman and 
his company spent twelve weeks on the 
production. 

Banner Month for Exhibitors 



UNIVERSAI/S 

Gigantic Birthday Party 



LAEMMLE JUBILEE 



Charley Werner of Metro Goldwyn 
able to be about again and was s^nn 
his office during the week. 



NEW GROUP. 

selected for the latest 



REX IN 

The final title 
Hal Roach feature length productions 



ll!!l!llllllllll[!lllli:illlllllllii 



Twe cent* per 
e word payable In 
H advance. No nd» 
1 nooepted for leaa 
S than 60c. 



Illl 

FOR SALE — One Wnrlitteer Pit Pipe Or- 
Uiiu. in good condition. Will take ensy 
payments. Glen W. Dickinson. liovver- 
viK-k Theatre, Lawrence. Has. — Clt 1-11. 

MA N At.KR — Projectionest ; experienced: 
any equipment] will manage house, op- 
erate, also exploitation; do anything to 
make theatre go; young man, steady and 
reliable: references; salary to start, $-0.00. 
Wire. Mick Gregory, Portascevillc, Mo. — 
Pit — 1-11. 

Operator-Manager at liberty. 13 years 
on all makes ninchines. Know the busi- 
ness. No bad habits either. Reasonable, 
(to anywhere. — O. Record, Grain Valley, 
Mo. 



THE CLEARING HOUSE 

(>r f f O Second Hand Equipment, Seats, Projectors, OI JVC 

jjUjJLlLO Screens, Pianos. Organs, Theatres nnd Mis- Dw I |J 



Rates for otherg 
spaces furnished^ 
on request. 



P It. 4-11 



FOR SALE — Ace Mazda combination 
complete for two ninchines. Consisting of 
one transformer, reduces 110 -\olt A. C, 
to 'i'Z volts, and two Ace Mazda adapters, 
also two new 000-watt bulbs and two 
used but a short time. Cost $87.00. First 
fifty dollnrs takes outfit. Five dollars 
cash, balance C. O. D. — Missouri Theatre, 
St. Genevieve. Mo. PC It, 4-11 

WA\T MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Ilrokcr), 321 Securities Bldg., Des Moines, 
Iowa. P3t— 4-17 



oiiimi 

THE CLEARING HOi SE 
Theatre and Road Snow machines and 
supplies* Films, stereopticons. Mazdn 

and calcium iittlit Auto Generators. Ilar- 
gaill lists. National Equipment Co.. 40b 
West Michigan St.. Duluth. Mian. P3t 4-17 

Special bargain on 10-1KW 32 volt D. C. 
1140 Speed Brand New Westinghouse gen- 
erators at $45.00, retails for ¥78.00. Cash 
with order, also other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Illdg., 
Duluth, Minn. P3t-5-22 

FOR SALE — Two thentres in a town of 
about 7,000, rapidly becoming a popular 
resort with a large drawing from sur- 
rounding territory. Practically no com- 
petition. These theatres are very popular, 
have made the owners wealthy in a short 
time and they now wish to retire. Will 
not sell separately. Will take about $75.- 
000 to handle, including real estate and 
splendid equipment. Address. Harry R. 
Il.'irilie, Box 34S. Anderson, Ind. P3t 4-17 



llilllllllllllllllllllllllllllllllilllllllllMili 



FOR SALE. 
$375 Burch Pop Corn Machine. Will sell 
at a bargain, $100 cash. Address Joseph 
Krieger. Eagle Theatre, Arcadia, Kas. — 
P21 — i-3. 



WANT MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 321 Securities Bldg., Des Moines, 
Iowa. P3f— 2-28 

PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltzers, Seeburgs, Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reprodueo 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



F. H. BOWEN 

Theatre Specialist 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

Please mention THE REEL JOURNAL 
to our Advertisers. 



Mailing Lists 

Will help you increase sales 

Sent) for FREE catalog ffivin* count* 
and prices on thousands of classified 
came 9 of your beat prospective custom- 
ers— National, State andLocal-lndlvlJ- 
oals. Professions. Business Concerns. 

Guaranteed C <*■ 




isas.City 

Engraving & 
Color plate Co 

8*wut Walnut ■ Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etching 

^on time'' si 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Me. 



340 Douglas Bldg. 
Los Angeles, Calif. 



BflRGfllK 3ANNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



The White Lights beckoned. She gave her youth, 
her beauty— and was broken 
on the wheel! 




mRNERSRQC 

Classics of the Screen Mi 

Their Stories 
Ring True to 
Everyday Life 



l^maway Butterfly 



by Darryl Francis Zanuck 

Directed by William Beaudine 

With an All-Star Cast including DOROTHY DEVORE, LOUISE FAZENDA, 
WILLARD LOUIS, JOHN ROCHE, LILYAN TASHMAN, and CULLEN LANDIS. 



Her father paid for her sweetheart's crime. 
Sometimes the merciless law 
goes wrong! 




Wdridge of Sighs 



by Chas.K. Harris 
Directed by Phil Rosen 

With a cast of Popular Favorites including DOROTHY MACKAIL, CREIGHTON 
HALE, RICHARD TUCKER, ALEC B. FRANCIS, and RALPH LEWIS. 

Film Classics of Kansas City, Inc. 



Splendid 

Warner 

^Pictures 

• ' made in conform- 
ity with a definite 
and exact knowledge 
of the requirements 
of exhibitors every- 
where. 



The Kinder 
Entertainment 
Your Patrons Want 



Al Kalm, General Manager 
M. A. Kahn, Manager 
Earl Bell, Sales Manager 
115 West 17th Street Kansas CiM 



Mr. 






• 




QTie rpilm Oracle ^Paper of the SouthnO^stj 



Tempestuous— Terrifying— Tantalizing. 

riscilla Dean 

n'Jhe, 

Crimson Runner 

FIRE DARTING FROM HER EYES— A BLOOD-RED KEF 
CHIEF ABOUT HER THROAT— AN UNSHEATHED DAG 
GER IN HER HAND— SHE SWEPT ALL BEFORE HER IN 
MIGHTY GUST OF HATRED AND REVENGE ! THAT'S TH 
INCOMPARABLE PRISCILLA IN HER LAST AND GREAT 
EST ACHIEVEMENT! 



Startling Story Interpreted By 

Cast Including Taylor Holmes — 

Mitchell Lewis — Alan Hale 

Ward Crane. Directed by 

Tom Forman. 




And 
More- 



"THE SIREN OF SEVILLE" 

"A CAFE IN CAIRO" 

Both with PRISCILLA DEAN 

the Screen's Greatest Emotional Actress 



"KEEP YOUR EYE ON PRODUCERS! 

Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 

C. D. HILL, Branch Manager 




fHEY'RE MAKING 

THE NATION LAUGH 




Latest Release--"A Helping Hand 



99 



Standard Cinema Productions — Produced by Joe Rock 



HAVE YOU PLAYED THESE? 
'CAVED IN SHEIK'— TOLLY VOO'— 'HEEBIE JEEBIES'— 'HYPNOTIZED' 

Aubrey comedies distributed by 

FILM BOOKING OFFICES 



Snower Building, Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 South Hudson Avenue, Oklahoma City, Okla. 
106 South Cross Street. Little Rock, Ark. 




A thrilling chapter play which will 

write box office history 

for any theatre. 



KANSAS CITY— 

1710 Wyandotte St., 

L. B Metzger, Branch Mgr. 



Universal f 




changes, Inc. 



ST. LOUIS— 
3320 Olive Street, 
Lou Hess, Branch Mgr, 



Page Six 



THE REEL JOURNAL 



April 18, 1925 




BEN SHLYEN 

Publisher .-mil Editor 
C. C. Tucker. Aav. Mgr. 
Circulating in Missouri, 
Kansas. No. Oklahoma. 
Xn. Arkansas, West. 
Kentucky. West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL JOURNAL 

PUBLISHING CO. 
>Iniii.street Theatre Blflg. 

Kansas City, Mo. 



Big Questions 

What affect will the acquisition of theatres in the small 
towns by producers have upon this territory? How will it 
affect the small town and independent distributors? These 
are a few of the questions asked somewhat alarmingly since 
Universal announced that it had acquired the Hostettler Cir- 
cuit, which has several theatres in the Kansas City trade ter- 
ritory, and since it is rumored that Universal is negotiating 
with another circuit that controls several important key 
towns in Kansas and Western Missouri. 

Universal is not concealing any of its theatre buying ac- 
tivities. It is laying its cards face up on the boards. It is 
making this move, as announced by R. H. Cochrane, "because 
they must have the first runs that they have been denied in 
many key points." So much for that. But where, we are 
asked, are they going to stop? And what about the other 
producers, who also want assured first run outlet? Will they 
be satisfied with just a few important points or will they gob- 
ble up every worthwhile theatre? 

Recently we heard of the consolidation of the A. H. 
Blank houses with the Balaban & Katz interests and that B. 
& K. are branching out into all parts of the middle west. We 
have also heard of the buying circuit that was formed in the 
Northwest, consisting of some fifty important theatres. And 
of another Northwest circuit. 

And of still another elsewhere. Prior to this when buying 
circuits were formed exchanges got up in arms against them 
declaring that they were organized primarily to beat down 
prices. They were declared unfair. Several years ago a 
large producing and distributing organization was assailed by 
exhibitors because of its theatre interests. This company's 
pictures were boycotted. But what was the result? Noth- 
ing. This company kept on buying theatres and exhibitors 
kept on buying its pictures. 

And now? Well, here are some answers. 

'With the necessary first runs for our pictures, the sub- 
sequent second, third and fourth runs and the smaller town 
theatres will greatly benefit by the advertising and publicity 
given them." 

"We are forming this circuit to protect the independent 
exhibitors against producer control." 

"Through our consolidated interests we are not going to 
beat down rentals, but rather will demand and make neces- 
sary the better production for which we will pay more money 
in preference to buying a flock of box-office failures in or- 
der to secure one real picture. We will eliminate the poor 
picture." 

"Now, more than ever, the independent picture is needed." 

But tin- questions asked in the first paragraph still re- 
main unanswered. And they must for the present remain 
just questions. This business evolutionizes just as docs any 
other. And it moves somewhat quickly and surprisingly. No 
predicting what changes will happen overnight. So we'll just 
wait and see and then we'll discuss this matter again. 



~r 



~>c 



~i~ 



"The Best in the West" 



News I 
I Highlights I 



At the regular annual meet- 
ing of the M. P. P. D. A held 
last week, Will H. Hays was 
re-elected president. 



George B. Sietz, for ten 
years a director of serials for 
Pathe, announced his resigna- 
tion last week. Just recently 
he completed camera work on 
"Sunken Silver," in Florida. 
He is to enter feature direc- 
tion. 



Universal showed an in- 
crease of 41% in profits in 
1924 over 1923. The statement 
for the year is said to show 
gross business totaling $22,- 
779,924, an increase of about 
$2,000,000 over the preceding 
year. Nst profits were $1.- 
785,611, equivalent to J5 66 a 
share on the 250,000 shares of 
common stock outstanding. 

Cleveland is to be the sec- 
ond city to adopt the Railway- 
express plan, if the trial in 
Detroit is successful, it has 
been announced. 

Nicholas M. Schenck has 
announced the appointment of 
Felix Feist as general sales 
manager for Metro-Goldwyn. 
Feist was formerly in charge 
of the Joseph M. Schenck En- 
terprises. 



Hiram Abrams, president, 
and Joseph M. Schenck, 
chairman of the board of 
United Artists, this week 
strongly denied rumors that 
any affiliation was under way 
betw'?en their company and 
Producers Distributing Cor- 
poration. 



Howard Dietz, who since 
the merger of Metro-Goldwyn 
has been advertising manager 
of the two, now assumes the 
title of director of publicity 
and advertising. This follows 
the resignation of J. E. D. 
Meador, who, until his resig- 
nation last week, was direc- 
tor of publicity. 



The Hays office reports 
that th>? majority of letters 
received in response to the 
announcement of the "Open 
Door" policy for exhibitor ex- 
pression are decisively frank 
and constructive. This is 
unusual, in view of the nar- 
row opinions previously re- 
ceived in such issues, accord- 
ing to the organization state- 
ment. 



ft 

The 

Trade 

Paper-- 

100% Efficient 
its Field 



in 



YOU wouldn't attempt 
to cross the ocean in 
a row boat. It would 
be folly to fall a prey to 
such a dangerous and such 
an indirect route. 

It's the same question in 
placing your advertising 
appropriation. Where can 
it be employed to create 
the most direct contact 
with the buying public ? 
The trade paper is 100^ 
efficient — a specialist in its 
field It goes only to con- 
sumers in one particular 
trade. In placing your ad- 
vertising in its columns 
you pay for no waste cir- 
culation. 

It's best— Try it! 



Advertise! 



You can reach over 2,000 

showmen most effectively 

through 



THE REEL 
JOURNAL 

The Film Trade Paper of 
the Southwest. 



ft 



Give Brook and 

Maijorie Daw 

are co,-staired in 

WBJtf big-time drama 
love behind the scene 




A brilliant story with two of the biggest present day box office stars 

Directed by BURTON GEORGE 
Photographed by BERT CANN 

by arrangement with 
ARCHIBALD NETTLEFORD 



RELEASED APRIL 15 

Distributed by 

FILM BOOKING OFFICES 



Snower Bldg., Kansas City, Mo. 127 So. Hudson St., Okla City, Okla 

3312 Olive St., St. Louis, Mo. 106 So. Cross St., Little Rock, Ark 



Page Eight 



THE REEL JOURNAL 



K. C. EXHIBITORS PLAN FIGHT ON 

PROPOSEDJCITY BUILDING CODE 

Measure Would Introduce E xcess ive Standards of Construction. 

Kansas City exhibitors have plunged headlong into a fight against a proposed new 
building code for Kansas City, which, if adopted, would mean unlimited expense for 
theatre owners. More than $5,000 would be added to the cost of the average first run 
house, should exhibitors be forced to conform with the proposed code, it is said. 
The executive committee of the M. plLM QF pAR NO RTH READY 

Midwe6t to Offer Dr. Kleinschmidt's 
Picture May 1. 



M. P. 
T. O. of Kansas-Missouri has voiced its 
protest of the code to members of the 
building code committee in the city coun- 
cil and asked that the present code, as 
far as theatres are concerned, be allowed 
to stand. 

Excerpts from various sections of the 
proposed code : 

Section 268 (Paragraph 3) — If any 
structure is built over the ceiling or roof 
of any building used for a theatre, opera 
house or motion picture show, the girders, 
trusses or other metal members support- 
ing said structures shall be protected 
against fire by at least 4 inches of fire- 
proof material with special provisions to 
reinforce or support it. 

Section 275 (Paragraph 1) — All seats in 
the auditorium except those contained in 
boxes, accommodating not more than 12 
persons, shall be firmly secured to the 
floor and shall be placed not less than 32 
inches from back to back. 

Section 278 (Paragraph 2) — Where there 
may be 30 or more rows on the ground 
floor, additional cross aisles not less than 
32 inches wide in the clear shall be in- 
troduced not more than 16 rows apart and 
at either side of the center section of 
seats, or center aisle, and extending to 
the side aisle or exits. 

Section 284 (Paragraph 2) — The com- 
bined width ot entrance and exit stair- 
ways shall provide for one foot in width 
tor each 25 persons accommodated on that 
tier and the aggregate width of emergency 
exit doorways, opening from each gallery, 
jhall be 60 per cent more than the re- 
quired width of the stairways to which 
they lead. 

Section 288 — There shall be legibly 
printed on the program of each perform- 
ance a separate diagram or plan of every 
tier. Each such diagram shall occupy a 
space of not less than 15 square inches 
and shall show distinctly the entrances 
and exits from each tier and where they 
lead. 

Section 291 (Paragraph 1) — No entrance 
any tier in the auditorium shall be less 
.han five feet wide. 



Newman-Famous Deal 

Pending, Is Belief 



Although Milton Feld, managing direc- 
tor of the Newman Theatre, denied this 
week that any immediate change in the 
management of the Newman and Royal 
theatres was in prospect, it is generally 
believed that negotiations have been re- 
vived which would send Frank Newman 
to the coast for Paramount and that com- 
pany would take over the management 
nf the houses here. 

Kid declared that no announcement 
would he available concerning the ru- 
rumored change for some time. He de- 
clared, however, that such an arrange- 
ment bad been brought up two years ago. 
Judging from his statements, the writer 
inferred that these arrangements arc 
pending at present. 

According to a rumor published by the 
Film Daily some days ago. Famous would 
send Newman, Feld and Forbstein, leader 
of the Newman Orchestra, into activities 
of its West Coast Theatres. Newman 
built the Newman Theatre here five years 
ago, and the Royal, some ten years ago, 
operating them since that time. He has 
built up a reputation as one of the most 
able showmen in the country. 



What is termed to be the most remark- 
able film of the far North will reach the 
exhibitors in this territory about May 
1st, according to E. C. Rhoden of Mid- 
west Film Distributors. 

Dr. Kleinschmidt's ''Adventures in the 
Far North" has enjoyed the distinction of 
playing in the finest houses in the coun- 
try. It played in the Roosevelt Theatre, 
Chicago, for five weeks, Rhoden said. 

Print* will arrive in the exchange next 
week and the sales policy of Midwest 
will be to screen the subject for all Key 
City exhibitors. The New York Eve- 
ning Telegram had this to say about the 
picture : 

''Captain Kleinschmidt's "Adventures in 
the Far North" is one of the most re- 
markable films ever brought down from 
Hi-' Arctic Prizma color pictures of gla- 
ciers, films of wild animals, of walrus 
hunting, of "whaling, of bear hunting, of 
capturing young seals, driving thousands 
upon thousands of birds of the frozen 
sea into the air A make this long film seem 
like a subject of a few minutes' dura- 
tion. Some of the fascinating slow mo- 
tion pictures of diving seals, whales be- 
ing harpooned and of silver foxes fight- 
ing for food are part of the remarkable 
pictorial diary which the famous explorer 
has brought to Broadway. Mrs. Klein- 
schmidt, who accompanied the captain on 
the trip of the good ship, Silver Screen, 
plays an important role in the adventures, 
showing remarkable intrepidity and mark- 
manship." 



Sills' New Pictures 

Up in Demand Here 

''As Man Desires" and "I Want My 
Man," First National's two current Mil- 
ton Sills pictures, are proving very popu- 
lar and being booked heavily, according to 
Tom O. Byerle, Kansas City First Na- 
tional manager. Sills is getting over big 
with the public, proving that he is of 
stellar calibre with the picture-going pub- 
lic and justifying First National's decision 
to star him, beginning with his next pic- 
ture from Gerald Beaumont's short story, 
"The Making of O'Malley," Byerle de- 
clared. 

Corrinne Griffith's new picture. "Dec- 
lasse,'' from Zoe Akins' play in which 
Ethel Barrymore starred on the stage, is 
stated by First National executives to be 
the best she has done for the company, 
not forgetting "Black Oxen" and "Lilies 
of the Field." 



Hurrah 

For Bigger Box Office 

,f f/ ;* Profits/, 




April 18, 1925 

8 Features, 6 Shorts 

From F. B. O. In May 



Special Police Story, "Lilies of the 
Streets," Offered. 



Due to the increased activity on the 
F. B. O. lot in Hollywood during Feb- 
ruary, March and April, the May release 
chart of the distributing company boasts 
14 releases, eight of which are features, 
among them two specials, and the re- 
maining six short subjects, Roy Chur- 
chill, local manager, has announced. 

The release chart for May is headed by 
"Alias Mary Flynn," starring Evelyn 
Brent, to be released on May 3rd. 

''Lilies of the Streets." F. B. O.'s police 
picture, supervised by Mary E. Hamilton, 
New York's first policewoman, is to be 
released May 3rd. 

"Speed Wild," the first of the new 
series starring Maurice B. (Lefty) Flynn, 
will he shown on May 10th. 

"The Bandit's Baby," is the third of 
the new series which Fred Thomson is 
making for F. B. O. distribution to be of- 
fered May 17. 

"Sporting Grit" is the title of the third 
Richard Talmadge production, which the 
stunt star is producing under his own 
banner. Prominent in his support are 
Peggy Shaw. Lorraine Eason, Herbert 
Prior, Stanton Heck and Dave Morris. 
"Sporting Grit" will be shown on May 
24th. 

May 24th will also see the release of 
"White Thunder," Yakima Canutt's third 
Western melodrama for F. B. O. under 
the supervision of Ben Wilson. 

"White Fang," starring the wonder dog 
Strongheart, is listed as another F. B. O. 
special, and is also scheduled for May 
24th release. In support of Strongheart, 
are Theodore Von Eltz, Ruth Dwyer, 
Mathew Betz, Walter Berry, Charles Mur- 
ray, Tom O'Brien, Steve Murphy, John 
Burch. Margaret McWade and Silver, a 
-eal timber wolf. 

May 31st will see the release of "The 
Texas Bearcat, the fifth Texas Ranger 
production which Independent Pictures 
Corporation is making for F. B. O. dis- 
tribution, starring Bob Custer. 
Six Short Subjects. 

Included in the six short subject re- 
leases scheduled for May distribution are: 

"The Covered Flagon," No. 6 of "The 
Pacemakers," May 10. co-starring Alberta 
Vaughn and George O'Hare, based on the 
stories by H. C. Witwer. 

Screen Almanac No. 11, as yet untitled, 
will also be shown on May 10th. 

"Meet the Ambassador," eighth comedy 
which Jimmy Aubrey is making for Stand- 
ard Cinema Corporation, will be released 
on May 17th. 

"Barbara Snitches," No. 7 of "The Pace- 
makers," co-starring Alberta Vaughn and 
George O'Hara, will be distributed on Mav 
24th. 

Dinky Doodle No. 9, as yet untitled, will 
also be shown on May 24th. 

The ninth comedy which Stan Laurel is 
making* for Standard Cinema Corporation, 
;i :■ yet untitled, is scheduled for May 31st 
release. 



"Zander" Ready May 4 



New Offering of Marion Davies Straight 
to Exhibitors. 



Marion Davies' "Zander the Great," 
Cosmopolitan's special production of the 
Salisbury Field play, will be distributed 
by Metro-Goldwyn this season, going 
straight to exhibitors without a pre-re- 
lease showing, according to C. E. Gregory, 
Kansas City manager. The release is set 
for May 4. 

''Zaneler the Great" is regarded as the 
best special in Miss Davies' starring se- 
ries, Gregory said. Unlike her recent 
productions, it is laid in the modern set- 
ting of New England and the Mexican 
border, where the greater part of the ac- 
tion takes place. 



April 18, 1925 



THE REEL JOURNAL 



Page Nine 



THE "AX" IN THE MUSIC TAX 

By CLAIR M. PATEE, 
Owner, Patee Theatre, Lawrence, Kas., Member Executive Committee, M. P. T. O. A. 



EDITOR'S NOTE — This is the Fourth of a series of articles written for THE REEL 
JOURNAL by Mr. Patee on the music tax situation. The writer is an authority , on 
his subject, and has compiled his facts from his briefs taken over a score of years. 
The technical points at issue are thoroughly covered and brought down to date since 
the enactment of the first copyright law in 1790. The fifth installment will be pub- 
lished next week. 

A written or printed piece of music is picture machine was not noiseless, and 

of no value or effect unless especially it detracted more or less from the inspira- 

prepared previously for the situation in tion of the picture. The first motion 

a "cue" sheet. The true musician feels picture theatre was located directly under 

the scene with the same emotion, inten- the Pennsylvania Railroad, in Jersey 

sity of cheer as the audience and the City, N. J., with a passenger train pass- 



and impressive that music was unneces- 
sary and expensive. However, with new 
pictures introducing rain storms, locomo- 
tives, bells, etc., improvised effects were 
introduced and created more or less en- 
thusiasm and wonder when operated back 
of the screen. 

Several of the mechanical musical in- 
strument manufacturers have incorpor- 
ated these "effects" in their orchestra- 
organs and they add greatly to presen- 
tation of the pictures, especially those 
with action and tense dramatic situations, 
but no trust has yet attempted to tax 
these very essential aids, which are in- 
deed a part of the entertainment. 

How can a composer be certain that 
' 's tune is his own? It has been as- 



trained and expert fingers act both quick- j ng over head every minute, and noise serted, and nobody has been able t 



ly or rigidly in response to the mind and 
no sheet music is needed. 

But, if in the meditation, musing or 
reverie of interpolation, the senses of the 
musician happen to respond from memory 
with eight measures similar to some se- 
lection used in practice, but claimed by 
the Trust, then, according to the law 
they would clinch upon the institution 
giving employment a heavy and unjust 
penalty — through its system of espionage, 
the Trust seeks authority from our gov- 
ernment to exercise for all time. 

President Coolidge stated recently : 

"If we are to adopt socialism, it should 
be presented to the people of this coun- 
try as socialism and not under the guise 
of a law to collect revenues." 

Still the Music Trust is depending 
largely for success of its graft law upon 
the fact that the Government will receive 
one-half of the tax extortion as revenue. 

At first music was not used as an ac- 
companiment to interpolation of the 
picture. The original moving picture was 
a sea scene — a photo devoid of story or 
dramatic incidents— save that of nature 
— with the calm or force of tempest and 
water. 

A horse race was the next picture, then 
followed scenics, travels in foreign lands, 
etc. Several years had elapsed after the 
original toy moving picture machine, 
here from France by Jules Garadot, a 
salesman of penny arcades or C'pick 
show" equipment) had been purchased 
and developed into a moving picture ex- 
hibition, by an alert newspaper and the- 
atrical man. 

Finally the comedy and story picture 
were produced. Even then music was 
not considered as an aid to the picture, 
but only in harmonizing noise. The first 
picture theatre was established more as 
an experimental institution, in the firm 
belief of the originator that it would 
develop a great educational factor for 
those who had never been able to visit 
the foreign, or strange, and unknown 
lands of the world. The dashing waves 
of the first picture, against the rock- 
bound coast, inspired the thought that 
many of the absorbing ''stills'' of the 
geographys of childhood, could be made 
both entertaining and inspiring, with ac- 
tion — and prove a great source of enter- 
tainment while learning, not only for the 
child but the adults of that day. 

Music was not considered as a part of 
the entertainment— and was absolutely 
unnecessary. The picture was the entire 
feature and attraction. The early, or 
original types of all machines; even those 
perfected to the highest point, make more 
or less noise. Some of them very dis- 
turbing. Especially so when one is en- 
grossed in thought. The original moving 



was not only predominant but decidedly deny the assertion, that there are only 
injurious to popularity of the entertain- mne absolutely original tunes. Some 
ment. Believing that the disturbance composers and professional tune-jugglers 



could be harmonized by means of music, 
a German automatic musical instrument 
was placed in front of the ''theatre" and 
served admirably in eliminating the noise 
of roaring trains, and the original mov- 
ing picture theatre prospered in spite of 
its location, seeming to expand within a 
short period into a concrete foundation of 
the great industry of today. 

At no tme during its early struggle was 
music a part of the program, save as a 
protection against noise, but not as enter- 
tainment value or attraction. The mov- 
ing picture was a novelty so mysterious 



are more skillful than others in camou- 
flaging the old tunes. It is no secret 
that the chorus of the well known "Yes, 
We Have No Bananas" is taken, piece- 
meal, from the following selections : 
"Hallelujah Chorus," by Handel; "Bring 
Back My Bonnie to Me"; "I Dreamt I 
Dwelt in Marble Halls," from the Bohe- 
mian Girl, and several tunes equally as 
dignified and standard. Who can" say 
that the unprecedented popularity of that 
tune was not due to the innate respond- 
ing of the public to the good old tunes 
they had always known and loved? 
(Continued next week.) 




dates for 



GIBS 




With the Worlds 
Greatest Rodeo 

mriusive action scenes 
. of the. thrilling 1924 

" Pendleton Vound-up ' 



Thrilling:, dramatic, packed with ex- 
citement, the best picture Hoot Gibson 
has ever made, bar none. A tremen- 
dous "western with broncho busters, 
•hariot races, lariat throwing", bull dog- 
ging and a thousand and one thrilling" 
spills and stunts of the famous Pen-# 
dleton Round-up. ^ , 

A UNIVERSAL GIBSON PRODUCTION 






Page Ten 



THE REEL JOURNAL 



April 18, 1925 



Warner Bros. Plan 

National Campaign 

Warner Bros, are about to launch an 
extensive national advertising campaign, 
according to Al Kahn, of Film Classics. 

The latest and most significant de- 
velopment in New York is the arrival 
there of Myer Lesser, president of the 
Blaine-Thompson advertising agency with 
headquarters in Cincinnati. 

Mr. Lesser is the man who plotted, 
planned, and conducted the extensive 
national advertising campaign for the 
Warner Bros, a year or two ago when 
their copy "broke" in a spectacular way 
in a thousand of the leading newspapers 
and magazines throughout the country. 

That the Warner Bros, are about to 
tell their 1925-26 story in a bigger and 
more elaborate way than ever before, 
admits of but one logical conclusion ; 
namely, that the story they have in 
mind is a bigger and more important 
story than they have previously had to 
tell, Kahn declared. 



Color Fables For 

Educational Ready 



The second release of Educational's 
new "Fables in Color" series will appear 
on their program as an April release, C. 
F. Senning, local manager, has an- 
nounced. 

This subject is also a product of the 
Pathe Consortium Cinema and is done in 
the same excellent color process as that 
used on "The Voice of the Nightingale." 
Unlike the first subject, however, the 
second release, 'In the Spider's Grip," 
will show no humans in the picture as 
the action and acting are carried out by 
cleverly animated mechanical arrange- 
ments made to represent insects. 



Laemmle 
Jubilee - 



Make 
Your Own 1 
Offers 



►*r 



ttoiversals Gigantic 
'Birthday Party 



HEADQUARTERS 

For Exhibitors and Film Men 

sMf HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 



CHANGE 



;'<« 



EXCHANGE 



m 



C>IovinbAlon0 
Movie Row* 



U's big special, "The Last Laugh," the 
German production starring Emil Jan- 
nings, opened its premiere run in the ter- 
ritory at the Liberty Theatre Saturday. 
At a recent preview showing of the pic- 
ture, a large crowd accorded it with un- 
usual enthusiasm. 

* * * 

Among the out-of-town visitors of Kan- 
sas City exchanges the past week were : 
D. Filizola, Ft. Scott, Kas., exhibitor ; 
Lawrence Brenninger, Orpheum, Topeka ; 
George Shelton, Star Theatre, Warrens- 
burg, Mo., and Glenn Dickinson, director 
and owner of the Dickinson Chain of 

Lawrence. 

* * * 

W. E. Truog, district manager for Uni- 
versal, was back at his desk in the Kan- 
sas City office this week following an ex- 
tended tour of his branches. 

* * * 

C. F. Senning, Educational manager, 
back from a territory trip, reports sell- 
ing the Hostettler theatres in St. Joseph 
100% of his entire product. 

* * * 

Louis Reichert, new Kansas City man- 
ager for Producers, has hopped to his 
task of boosting sales. He has been 
away on a trip through the territory for 
ten days. 

* * * 

L. B. Metzger, Kansas City Universal 
manager, was surely in a mighty good 
humor this week as he counted the 200 
pledges for Universal's "Laemmle Jubi- 
lee." already turned in. 

* * * 

Glenn Dickinson is making extensive 
improvements in his Columbia Theatre at 
Junction City, Kas. Dickinson also op- 
erates the City and Cozy theatres there. 

* * * 

Bob Withers. Enterprise manager, 
somewhat a veteran in making time in 
the territory, was out this week in the 

interest of his new product. 

* * * 

C. R. Wilson, owner of the Liberty 
Theatre, Liberty, Mo., who is acting as a 
special membership solicitor in the ter- 
ritory in the M. P. T. O. Kansas-Mis- 
souri drive, reports progress good. 

* * * 

Bob Gary, Kansas City publicity repre- 
sentative for Universal, has prepared a 
special exploitation supplement for "The 
Hunchback of Notre Dame." Universal 
will continue to provide the free services 
of an exploiteer, he said. 

* * * 
BIECHELETO DISCUSS CONTRACTS. 

R. R. Biechele, president of the M. P; 
T. O. Kansas-Missouri, who returned this 
week from New York, where he attended 
the committee meeting of the Hays or- 
ganization on the uniform contract and 
discussed the matter fully with Charles 
O'Reilly, president of the M. P. T. O. of 
New York and Charles Pettijohn, counsel 
for the Hays body, intends to deliver an 
address upon the subject at the M. P. 
T. O. Kansas-Missouri convention in 
Kansas City, April 27-28. 



April showers drizzled many ambitious 
managers' aspirations and white collars 
this week. 

* * * 

C. M. Patee, veteran showman of Law- 
rence, dropped in to pay us a visit Tues- 
day. 

* * * 

Boiler Bros., Kansas City architects, 
announce that about June 1 they will 
start construction of a new 3,000 seat 
theatre in San Antonio, Tex. The house, 
which has not yet been named, will cost 
approximately $1,500,000, and will be op- 
erated by W. J. Lytle and the Famous 
Players-Lasky Corporation. 

* * * 

Things were kind of quiet on the Row 
Tuesday. It seemed that everyone had 
gone to the golf tournament at Excel- 
sior Springs. 

* * * 

And with spring comes spring clean- 
ing. Paramount is having some nice new 
signs painted on their windows. 

* * * 

Roy Churchill, genial F. B. O. manager, 
was out in the territory the first of the 
week. Roy reports business as being very 
good and states that exhibitors are ex- 
tremely satisfied with the box-office 
power of Fred Thomson, Richard Tal- 
madge and the new Pacemaker series. 

* * * 

It looked like good times had returned 
on Mainstreet Sunday night. The Main- 
street Theatre had hung out the S. R. O. 
sign for ''Learning to Love," Constance 
Talmadge's latest; the Newman had them 
packed clear to the sidewalk with ''The 
Swan," Paramount; and the Royal had 
them standing, too, to see "The Goose 
Hangs High," another Paramount. 

* * * 

George A. Hickey, well known in Mid- 
dle West film circles as district manager 
of Metro-Goldwyn Distributing Corpora- 
tion in the Kansas City territory, has 
been promoted to the Boston territory. 

In New England Mr. Hickey succeeds 
E. A. Golden, who is retiring from the 
Metro-Goldwyn organization. 



SALLY RAND SIGNS. 

Sally Rand, the new De Mille find who 
appeared in "The Golden Bed" and "The 
Dressmaker from Paris" has been 'en- 
gaged by Jesse Goldberg of Independent 
Productions to appear opposite Bob Cus- 
ter in "The Texas Bearcat," soon to be 
releas'ed by Film Booking Offices. Miss 
Rand is a recruit from big time vaudeville 
where she was known as Billie Beck. 



Farris Owner to Remodel. 

F. G. Weary, owner of the Farris The- 
atre, Richmond, Mo., has announced plans 
for remodeling his theatre, to cost $10,- 
000. Weary will add waiting rooms on 
the second floor with rest rooms and 
plans to enlarge the lobby. The improve- 
ments will be started shortly, Mr. Weary 
has announced. 



c^ggft^r^Your Assurance 
of Splendid Projection 

Honest value in a motion picture projector comes out after its 
installation — never before. The Simplex is a good looking projector 
(and it doesn't belie its looks) ; its neatness and sturdiness are appar- 
ent at a glance; but, in its PERFORMANCE — day in and day out, year 
after year — you'll find real honest value in 
constant, uninterrupted SERVICE REN- 
DERED. 



Every Simplex Projector embodies 
these fundamental exclusive fea- 
tures : 

Completely Enclosed Mechanism — No exposed 
gears; less cause for wear and minimized 
fire risk. 

Geneva Type Double-Bearing Intermittent 
Movement — No eccentric bushings; affords 
rock-steady projection and long wear at high 
speed. 

Machine Cut Gears in central line position. 

Hardened Steel Shafts Throughout — Specially 
machined for accuracy and long, high-speed 
duty. 

Three Point Type Pedestal — Scientifically cor- 
rect. 

SIMPLEX MEETS EVERY REQUIRE 
MENT OF MODERN PROJECTION 



Reynolds Maxwell, Manager 
Theatre, Joplin, Mo., says: 



of 



"We operate our theatre continuously from 11 a. 
m. to 11 p. m.. and we require projectors that will give 
us the best results and be operated at the smallest cost 
possible under the conditions. 

"The fact that we find Simplex Projectors to be 
ideally suited to our purpose is found in the fact that 
we have used no other machines during the past ten 
years." 



Send for our free pamphlet: "Your 
Insurance for Good Projection." It 

points out the many superior mechani- 
cal features of the Simplex Projector. 
Investigate the Simplex. Get posted. 
It will save you money and regrets in 
the long run. Do it now ! 




The 

Simplex 
Incandescent 
Projector Unit 



YALE THEATRE SUPPLY COMPANY 



Kansas City, Mo. 



DISTRIBUTORS OF SIMPLEX PROJECTORS 



Oklahoma City. Okla. 



Fa^e Twelve 



THE REEL JOURNAL 



April 18, 1925 



Paramount Launches 

School for Actors 



Lasky Announced Plan to "Find" New 
Faces for Screen. 



Establishment of the Paramount Pic- 
tures School, Inc., to train young men 
and women for acting on the screen, was 
announced last week by Jesse L. Lasky, 
vice-president of the Famous organiza- 
tion. It is planned to select ten young 
men and ten young women from ISO suc- 
cessful applicants. This group of ISO is 
to be selected by special representatives 
in thirty distribution centers from among 
the photographs presented. Five names 
will be forwarded from each center. 
Six Months Terms. 

The length of the school term will be 
six months, according to Earl Cunning- 
ham, Kansas City publicity representa- 
tive for Paramount, to whom all applica- 
tions for membership should be forwarded 
from this territory. The school will be 
housed in the Paramount Long Island 
Studios, and will open July 13. The pur- 
pose of this unusual development accord- 
ing to Mr. Lasky, is to develop n'ew 
faces for the screen. 

The successful candidates must bear 
their own expenses while studying in the 
school, of which the fee for tuition is 
$500. It is estimated that the cost for 
living expenses during the term will be 
approximately $25 per week. This, of 
course must be borne by the student. 
Prominent Directors Named. 

The directors of the school are to be: 
Adolph Zukor, Jesse L. Lasky, Daniel 
Frohman, Thomas Meighan, D. W. Grif- 
fith, Gilbert Miller, John Emerson and 
Joseph Hergesheimer. 

The age requirement for men is from 
18 to 30; for women; 16 to 25. In pre- 
senting photographs for the judges, three 
views should be submitted — side view, 
front view and full length figure, Cun- 
ningham said. 



"U" BUYS HOSTETTLER 



Control of 35 Houses Passes to Uni- 
versal. 

Universal has taken over the Hostettler 
Amustment Co. of Omaha thereby ac- 
quiring that chain of 35 theatres, scat- 
tered through Nebraska, Iowa and Mis- 
souri. 

Most of the chain will revert to Uni- 
versal completely while others will be 
controlled through majority interests or 
booking control. There are only two or 
three, however, in this latter category. 

The deal was closed for Universal by 
E. H. Goldstein with John E. and James 
O. Hostettler, in the face of reported 
competition from Famous Players. 

No details are yet available as to how 
Universal intends to manage the chain. 
The territory embraced overlaps into 
three exchange territories, Omaha, Kan- 
sas City and Des Moines. 



NILSSON TO F. N. 

Anna Q. Nilsson, one of the most popu- 
lar stars in motion pictures, lias just been 
signed by First National Pictures on a 
long term contract as a featured player, 
according to an announcement by John 
McCormick, Western representative of 
that organization, 



Four Problems Up For 
Convention, April 27 



Also, a large number of motor cars are 
to be offered by Kansas exhibitors for 
pleasure tours of visiting exhibitors. 



Interstate M. P. T. O. Plans Action on 
Existing Evils. 



SMITH-ROCK-BLACKTON. 



Four major problems, about which most 
of the discussing will revolve, are due 
to come up at the convention of the M. 
P. T. O. Kansas-Missouri. April 27 and 
28 at the Hotel Baltimore, Kansas City. 

The problems are : 

1. Producor-owned theatres. 

2. More available trailer service at a 
nominal charge and placed upon a sys- 
tem basis. 

3. Non-theatricals in Missouri (those 
in Kansas having been dealt a death blow 
by state legislation) and the leasing of 
military memorials for public services. 

4. Condition of prints, opposition to 
old prints and th.,.- question of when a 
print should be discarded. 

One of the features of the convention 
will be a tie-up with the J. W. Jenkins 
Sons Music Company of Kansas City, 
which will introduce a list, to be placed at 
the banquet plate of each exhibitor, of all 
tax free music. Although Kansas exhibi- 
tors have a working agreement with the 
Society of Composers, Authors and Pub- 
lishers of America, there are many thea- 
tre owners wdio are in a position to play 
non-taxable music and it is for th'eir ben- 
efit the tie-up was made. 



Control of Vitagraph Again Rests With 
Founders. 



At a meeting of the stockholders of 
Vitagraph, new directors for the fiscal 
year of 1925-26 were elected and the 
family name of Smith, Rock and Black- 
ton again restored to complete control. 
In other words, Vitagraph is again fully 
controlled by the families that founded 
it some twenty-eight years ago. 

The directors elected for Vitagraph Co. 
of America and Vitagraph, Inc., are Al- 
beit E. Smith, chairman ; John B. Rock, 
J. Stuart Blackton, A. Victor Smith and 
A. I, Siegel. 

The election follows payment of the 
last bank indebtedness incurred by the 
old company. Smith returned from the 
Coast yesterday but before he left for 
Hollywood six weeks ago he announced 
the payment of $1,000,000 of serial notes 
under an indenture effected in 1916. It 
was these notes that were burned at a 
luncheon here some weeks ago. 

President Smith stated Vitagraph's own 
units will produce 20 pictures for 1925-26 
and that 10 others would be added to the 
schedule. These will be made by outside 
producers. The Halperins are expected 
to supply the bulk of them. 



For added box-office profits — 

Lloyd Hamilton 



"Good Morning" 
"Going East" 
"Killing Time" 
"Lonesome" 
"My Friend" 
"The Optimist" 



44 



Jonah Jones 

'There are a lot of excellent gags 
in 'Jonah Jones' and they follow 
one another so closely the laughter 
is almost continuous. It struck the 
Chicago Theatre audiences just 
below the laugh line and they car- 
ried their chuckles clear out into 
the street."— 



»f 



EXHIBITORS HERALD 

(T. O. SERVICE) 



44 



Crushed 



M 



HAMILTON 

I ' COMEDIES ^1 



"THE SPICE OFTHE PROGRAM" 



A burlesque on New York's 
subway crowds that will hit 
'em again in the same place 
— and harder. 

Written and Directed by 

Fred Hibbard 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



another Hayar t 







A series of fast action 
comedy dramas that 
will knockout the box- 
office blues 

RAYART PICTURES 
CORPORATION 

723 Seventh Avenue, NewYork 

Toreign Distributors 
RICHMOUNT PICTURES, Inc. 



RT 
PICTURES 



Ill 



II 



Bookthe 'BlWf THE KID series now 

Starring 

BILLY SULLIVAN 

recently starred in the fourth ser- 
ies of "Leather Pushers "and the 
equally famous Fast Stepper ' ser- 
ies, who has recently been added 
to the fast growing list of 
Rayart Screeiftavorites 



Fast action five reel 

comedy dramas to 

be released one a 

month 




(produced by 
HARRY J. BROWN PROD. 





directed by 
ALBERT R.O&ELL 



THE BILLY THE KID SERIES ARE BEING 
MADE AS BOX-OFFICE BUILDERS FOR YOUR 
THEATRE -BOOK THEM FROM YOUR 
LEADING INDEPENDENT EXCHANGE 



KANSAS CITY 



Distributed in the Kansas City and St. Louis Territories by 



ST. LOUIS 



:: INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO, APRIL 18, 1925 



Number 19 



OLD COMPANIES IN MONEY 

SPENDING RACE— JOHNSON 



Rayart Head Says Audience Picture is Deserted in 
"Bucking" Orgy. 



The general trend of the national releasing companies at 
this time seems to be running to the so-called "Million Dollar 
Productions," according to W. Ray Johnston, president of 
Rayart Pictures, Inc. 

"It must be conceded that all the theatres are not catering 
to the class of clientele desirous of seeing the too-often called 
'super special.' Our program for the new year is therefore 
being built in order to fill the gap left by those national con- 
cerns who have d'eserted the audience picture to participate 
in the great money-spending contest to see who can make 

the most elaborate of the 'supe rs., " Johnson said 

"For the new year Rayart 



Pictures will offer a program 
of thirty-six well made pic- 
tures, built for the theatres 
that are truly independent and 
not affiliated with the gfeat 
money gambling contest.'' 
Offers Varied Program. 
Rayart has contracted with 
Harry J. Brown Productions 
for a second series of Reed 
Howes productions. This se- 
ries will consist of eight sub- 
jects and will be released at 
intervals of one every six 
weeks. The first release will 



be "The Crack of Dawn," by 
John Wesley Grey and Henry 
Symonds. 

Rayart Pictures have also 
recently contracted with Har- 
ry J. Brown for a second se- 
ries of speedy comedy dramas 
to star Billy Sullivan, who 
was recently featured in the 
fourth series of "Leather 
Pushers" and more recently 
in the "Fast Stepper" series 
for Universal. The Sullivan 
pictures will be released under 
the brand title of ''The Fast 
Action" series, and will be de- 
livered at the rate of one sub- 





Say this out Loud! 

ENTERPRISE 

Has the Greatest Line-up of Western and 

Action Subjects Ever Assembled 

in one Exchange! 






6— JACK PERRINS— 6 

"Coyotel Fangs," "Desert Madness," 

"Canyon Rustlers," "Cactus Trails," 

"Border Raiders," "Ridin' West" 






AND THESE 

8 J. B. Warners, 9 Big Boy Williams, 6 Ken 

McDonalds, 8 Al Fergusons, 12 Geo. Larkins 

6 Billv Sullivans, 4 Ora Carews, 1 H. B 

Walthal 

All New Product! 

Enterprise Dist. Corp. 

Bob Withers, Manager 
111 W. 18th St. Kansas City, Mo. 





ject a month. The series con- 
sist of twelve releases. 

Not lacking in variety, the 
Rayart program will also in- 
clude a fifteen-episode serial, 
''Secret Service Sanders," 
which will be a Duke Worne 
Production, starring Richard 
Holt and Ann Little. 

Two Dell Henderson Pro- 
ductions will also be included 
in the Rayart fall program, 
these being "Quick Change," 
an A. E. Ullman story pub- 
lished in Short Stories, and 
"Rough Stuff," from the same 
author's pen, also a published 
story. 



INDEPENDENTS PLAN 
NATIONAL MEETING 



RAYART COMPLETES 
3 NEW PICTURES 

Word from the Rayart 
producing units in California 
this week advises the com- 
pletion of "Quick Change," a 
Dell Henderson production 
starring George Larkin, and 
of a series of Fast Action 
of "The Fear Fighter," first 
Comedy Dramas starring 
Billy Sullivan. Also, the last 
of the first series of Reed 
Howes productions entitled 
"Youth's Gamble," the last 



If plans of the independent 
Motion Picture Producers 
Distributing Association ma- 
terialize, there will be a na- 
tional convention of states 
rights distributors, producers 
and exhibitors in Milwaukee 
at the same time of meeting 
of the national convention of 
the M. P. T. O. A. The date 
has been set for May 10, 11, 
12. 

The meeting is planned in 
the interest of the movement 
to play more independent 
product in competing with the 
booking combinations of somV- 
of the old line companies. 

two mentioned pictures being 
Harry J. Brown Productions. 
Brown will immediately start 
work on the first of the fall 
group of Howes productions 
which will be called "The 
Crack of Dawn." In future 
the Howes releas'es, according 
to Rayart, will be made on a 
much bigger scale and will be 
released at intervals of every 
six weeks instead of one each 
month. 



llllllJIIIIIIBII 



Just What We Need! 

Kansas and Missouri Exhibitors tell 

LEE D. BALSLY 

Leading Distributor of 

Great 
Westerns 

"The Pick of the Market" 



APRIL RELEASES 

SHOW REAL BOX 

OFFICE VALUE 

'Not Built for Runnin' 

Leo Maloney 

"Knockout Kid" 

Jack Perrin 

"Riders of Mystery" 

Bill Cody 

"Border Womjen" 

William Fairbanks 




Where prices are right and service and treat- 
ment the best. Now taking summer and fall 
bookings for 1925 product. 

WESTERN PICTURES CO., 

117 W. 17th St. Lee Balsly, Mgr. Kansas City, Mo. 
Phone Grand 3160 



w 



Page Fourteen 



INDEPENDENT NEWS 



April 18, 1925 



This 

Chapter- 
play portrays 
the conflict 
between 
the Pony 
Express 
and the 
slower 
overland 
stage 
coach 
with an 
outstanding 
fidelity 
that is 
startling 




ARROW presents 

A BEN WILSON 
CHAPTER PLAY- 

HHIIBlffiHllliHIHlllllIlP ll 1 71 7ll£/ 
Starving 

JACK PERRIN 

MARILYN MILLS U 

and the wonder AojWSTARVBEVERLY" 

0IQECTE.D BY JACQUES JACCARD STORY BY KARL COOUOGE— • 



RIDERS 

OF THE 

PLAINS" 



Standard Films 



111 W. 18th 
Kansas City, Mo 



TTTp J3 T7 1 is the great thrill-o-drama with the knoek- 
JLJ. Hj IV Hj out punch that your box-office wants. 



"His Last Race 

Featuring BOOMERANG, the Wonder Horse 

with 

The Greatest Star Cast Ever Assembled 

It's packed with PUNCH and THRILLS that will 
make your patrons and your Box-office happy. 

DONT WAIT— BOOK IT NOW 



9f 



INDEPENDENT FLM CO. 



"COYOTE FANGS," NEW 
ENTERPRISE FILM 

Following the date of re- 
lease, April 9, of a late Jack 
Perrin production, ''Coyote 
Fangs," Enterprise Distribut- 
ing Corporation is receiving a 
high number of queries for 
information on the picture, 
according to Bob Withers, 
manager. 

The picture is a straight 
Western, possessing a num- 
ber of exceptional qualities in 
portraying the life of the 
cowboy on the plains, With- 
ers said. In support of Per- 
rin are Jack Richardson and 
Josephine Hill. 

The "kick" of the story is 
a mob scene in which the 
"villain" incited the fury of 
ranchers against the hero in 
which he is falsely accused of 
an attempt to murder tli'e 
heroine because she had re- 
fused his love. A running 
fight between mob and res- 
cuers among a scenic back- 
ground of Western hills adds 
to the quota of thrills. 



115 West 17th St. 



Jos. Silverman, Mgr. 



Kansas City, Mo. 



"HE WHO LAUGHS 
LAST," STRONG STORY 

The Independent Film Com- 
pany is booking a picture 
which Joe Silverman, man- 
ager, passes judgment on as 
containing far more genuine 
thrills, interesting situations 
and wholesome comedy than 
the average run of ''special" 
productions. The picture is 
"He Who Laughs Last," an 
I, J. ''Bud" Barsky produc- 
tion starring Kenneth Mc- 
Donald. 

Margaret Cloud, Geno Cor- 
rado, David Torrence and 
Harry Northrup are seen in 
support of the star. 

The picture presents a plot 
drawn about the life of a 
Western metropolis, in the 
grip of terror of the activities 
of a gang of crooks headed 
by "The Killer.'' 

"STAR" AND "BEVERLY" 
IN STANDARD RELEASE 

In signing the noted eques- 
trienne, Marilyn Mills, for the 
leading role in their new 
Chapter-Play, "The Riders of 
the Plains.'' Arrow Film Cor- 
poration also secured the two 
most highly trained horses 
ever seen on any screen. 
"Star" and "Beverly" have 
been Miss Mills' especial care 
since colthood and her patient 
ikill in training them has been 
rewarded by the development 
of an almost human intelli- 
gence, according to Jack Lan- 
gan, manager of Standard 
Films, local distributors. 

They fetch and carry rider- 
less, over miles of road; untie 
knots ; pick pockets ; do some 
of the wildest rodeo bucking 
ever seen, and at a word lie 
down or seize a man by the 
collar and drag him away 
from his intended victim. 



April 18, 1925 



THE REEL JOURNAL 



Page Fifteen 



Passage of "Blue Laws" 

Church 

That the churches cannot be filled by 
the passage of blue laws forbidding the 
operation of motion picture theatres and 
other places of amusement on Sunday, 
was voiced by Dr. Jenkins from his pul- 
pit last Sunday, he having made 'Blue 
Laws'' his subject for a sermon. 

"I believe in one day's rest in seven, 
but I do not believe the old time Sabbath 
still is in force." Dr. Jenkins said. 
"Jesus' idea of a Christian Lord's day is 
a very different thing. It is a day of rest, 
of recreation, of gladness. It does not 
seem to me to be a gracious thing on the 
part of Christian people to try to force 
upon the public restrictions on which 



Won't Fill 
Seats, Rev. Jenkins Says 

Christian people themselves are divided 
in their judgments. 

"We cannot fill the churches by pass- 
ing blue laws. We have got to fill them 
by making religion the gracious and beau- 
tiful thing that Jesus made it." 

Meantime all Kansas City newspapers 
are well sprinkled with letters from the 
public, voicing opposition to the measure 
introduced by Representative Ray of 
Kansas City. The bill still is in the com- 
mittee on criminal jurisprudence. The 
sister bill to the standing room bill killed 
last week in the house, remains un- 
changed in committee in the senate. 



HELLS HIGHROAD" NEXT. 



Leatrice Joy to Star in De Mille's New 
Offering. 



Cecil B. De Mille's first offering on his 
new schedule is announced as a Leatrice 
Joy starring vehicle. "Hell's Highroad," 
adapted by Eve Unsell from the success- 
ful novel by Ernest Pascal. 

Edmund Burns will play opposite Miss 
Joy. The vehicle will be directed by 
Frank Urson and Paul Iribe, the clever 
pair who have recently achieved signal 
success with "Changing Husbands" and 
"Forty Winks." 



20 at First Golf 

Match at Excelsior 

Approximately 20 golf enthusiasts at- 
tended the first Exchangemen's and Ex- 
hibitors' golf tournament at Excelsior- 
Springs Tuesday. 

According to T. O. Byerle, First Na- 
tional manager, in charge of arrange- 
ments, these were the winners : R. C. 
Seery. First National district manager, 
from Chicago, was awarded the silver cup 
for the lowest net score. Seery turned 
in a 98 for the 18 holes, playing under a 
handicap of 15. giving him a net of 83. 

C. W. Allen of Vitagraph, who actually 
played the lowest score, was awarded the 
second prize of a dozen golf balls. His 
actual score was 95, but playing under 
a handicap of 10, his net score was 85. 

C. E. Gregory, Metro-Goldwyn man- 
ager, won -the prize for the lowest score 
on a drawn hole, a Master McGregor 
driver. 

Bill Warner of First National won the 
prize for the Blind Bogey, which was a 
mashie. 

J. S. Woody Named New 
Head for Associated 

New York — J. S. Woody has been 
elected president of Associated Exhibitors, 
succeeding Arthur S. Kane, who recently 
became affiliated with Universal. The 
election was held Wednesday at a meet- 
ing of stockholders in the company's gen- 
eral offices, 35 West 45th Street. New 
York City. 

Jay A. Gove, sales manager, succeeded 
Mr. Woody as secretary of the company. 
Walter N. Seligsberg was re-elected as- 
sistant secretary and C. Bardet was re- 
elected assistant treasurer. The office 
of treasurer, vacated by the resignation 
of Roy Crawford, whose stock Mr, 
Woody has purchased, was not filled. 

The new administration, according to 
an authorized statement, proposed sev- 
eral radical changes in policy, these hav- 
ing to do both with production and dis- 
tribution. The method, heretofore fol- 
lowed, of working on a picture-to-picture 
basis, both with respect to the acquisition 
and releasing of product, is to give way 
to the broader plan of handling produc- 
tions in units of eight. Next season's 
plans have already been arranged on 
this basis, except for a few minor details. 
Productions have 'been contracted for 
three delivery dates, namely, June, Sep- 
tember and January making twenty-four 
pictures in all and providing, respectively, 
for August, September, October. No- 
vember, December, January, February, 
and April, May, June, July releases. 



New Clause Ban Seen 
for Standard Contract 



Xew York — Elimination of the practice 
of writing in new clauses in the contract 
is seen as the probable leading accom- 
plishment of the continuing committee in 
session here in the matter of revision of 
the existing standard contract. Accord- 
ing to C. L. O'Reilly of the T. O C. 
C, changes and revisions are working out 
nicely, and the commission expects to 
finish its work this week. 

Following completion, sample copies of 
the new contract will be forwarded for 
study by distributors and exhibitors. 

R. R. Biechele, of Kansas City, presi- 
dtnt of the Kansas-Missouri M. P. T. O., 
is a member of the committee of six on 
the continuing body here. 



Express Rate Increase 
Viewed as Unlikely 

Washington — Authorities here do not 
believe there will be any increase in ex- 
press rates in the near future, although 
the law authorizing a raise in postal tar- 
iffs becomes effective April 15. To date, 
no petitions have been filed with the In- 
terstate Commerce Commission calling for 
an adjustment of exsisting rates. 

The last revision of express rates was 
effected March 1, and provided for some 
increases in the East, and general reduc- 
tions in the West and South. 



READ THE 
CLASSIFIED ADS 



Corinne Griffith Productions has pur- 
chased "Classified," Edna Ferber's popu- 
lar story, for Corinne Griffith. Miss 
Griffith now has three stories in readiness 
for production for First National follow- 
ing the compleiton of "Modern Madness," 
upon which she is at present working. 
They are "Forever After," the Owen 
Davis story and Brady stage success ; 
"Ashes," the play by Reginald Goode in 
which Florence Reed made a great hit in 
New York, and "Classified." 



3fo®&.ftdiM ftactgebM y*:. 



HERE'S A CHANCE TO 
SAVE REAL MONEY! 

We're making exceptionally low 
prices on the following slightly used 
equipment, all in extra fine condition. 



2 GE Mazda Equipment, late Type. 


2 D Model Motiograph Front Shut- 


ters. 


1 E DeLuxe Motiograph. 


1 F Model Motiograph, latest Type. 


1 Kliegle Spot Lamp, with color 


Wheel. 


2 Bell-Howell Transformers. 


1 Fort Wayne Compensarc. 


2 Powers 6 E Type Machines. 



IF INTERESTED WRITE FOR PRICES 




CLYDE H. BADGER 




1822WYAND0TT t-dhe,0ld2eliabkSmcel899-Y,M\St\S CITY, 



Page Sixteen 



THE REEL JOURNAL 



April 18, 1925 




EXPLOITATION 

IDEAS ^°HINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



350 CLOWN CAPS FEATURE 
IN METRO-GOLDWYN STUNT 



Victor Steastrom's, "He Who Gets 
Slapped" was effectively exploited at the 
Rialto Theatre in Elgin, 111., by the dis- 
tribution of 350 clown caps, many of 
which were displayed in the windows of 
the clothing department store which gave 
them away with purchases of their goods. 
Charles Glickauf, Metro-Goldwyn exploi- 
teer achieved this tie-up. 

One thousand heralds advertising the 
showing were mailed out to automobile 
owners. Wide spread comment was 
aroused by this fact. Extra advertising 
space was contracted for in the local 
press. The town was lavishly posted, one 
hundred window cards being used to sup- 
plement the billboards. A special lobby 
display completed this campaign which 
brought crowds to the Rialto Theatre. 



HERE'S HOW HE MADE DATES 
FOR "MISS BLUEBEARD" 



Exploitation ideas are important. But 
more important than who originates them 
is how they can be localized and applied 
to "pay off" at the "home" box-office. 

L. H. Cox of the Pythian Theatre, Mar- 
shall, 111., is one of the showmen who 
studies over what the mail brings in, then 
applies it to his own theatre problems. 

When Maurice Davis, the Universal ex- 
ploiteer in St. Louis, mailed him a 
Laemmle Jubil'ee Month drive-for-dates 
campaign, which opened with a postcard 
plea, signed by one of the Exchange girls, 
"I want a 'DATE' with you,'' Cox took 
the idea, revamped it, and made it bring 
him business on "Miss Bluebeard." 

Two days before the picture opened, 
Cox sent men only 'I want a 'DATE' with 
you" postcards, signed by Miss Blue- 
beard and bearing the notation : "Time, 
Tuesday night. Place, 5th and Locust" — 
the theatre's address. Along with news- 
paper and theatr'e-front advertising, it 
thoroughly exploited the picture. 

Mr. Cox testified that for its cost and 
time, it caused more talk and a larger 
percentage of returns than anything he 
had used for a long while. 



A PUZZLE CONTEST ON 

Sam Carver, new manager of the 
Liberty Theatre wanted to start ''The 
Grcnt (mils Mystery" serial off with 
a hang, so he derided to give away an 
automobile to the person sending in the 
nearest correct solution to "Tin- Great 
I ircus \l . tery." As Sam's expense 
budget was rather low, he had to amble 
forth and sell the Chevrolet dealers the 
idea of giving away a car Free in con- 
junction with tne run of the serial (II 
course Sam put this over and got a lot 
of word of mouth advertising from the 
display of the car in the Liberty lobby. 



WRECKED CARS POINT 
TO "BROKEN LAWS" 



Something new in the way of ex- 
ploiting a motion pictur* was con- 
ceived recently by Nat. G. Rothstein, 
F. B. O.'s director of Publicity, Ad- 
vertising and Exploitation. With a ti- 
tle like "Broken Laws" Nat. felt the 
sky was the limit. He purchased a 
dozen second hand cars, selected twelve 
of the most densely populated sections 
of New York and Brooklyn, and had 
the cars overturned on the street cor- 
ners. If the cars didn't appear suf- 
ficiently damaged, hammers were util- 
ized for a brief space, and at the end 
of a half hour, the "Hesperus" herself 
wasn't a greater wreck. 

Banners bearing the legend: 
" 'Broken Laws' cause of accidents and 
death. Help the community-sound 
your horn," were stuck on top of this 
cars. Huge crowds congregated 

around the scene of the supposed ac- 
cidents, and it is estimated that the 
overturned and broken cars, together 
with the banners were seen by over one 
million persons in Greater New York. 



Send Us 

Your Exploitation 

Stunts 




Anna Q. Nillson, First National Star, 
whose latest release is "Inez From Holly- 
wood/' Lewis Stone has the leading 
male role, 



F. P. L. to Farm Papers 
in National Campaign 

Beginning last week. Paramount sup- 
plemented its national advertising pro- 
gram, now conducted mainly through the 
media of the Saturday Evening Post, Pic- 
torial Review, Ladies' Home Journal, 
Liberty Magazine, and all of the "fan" 
magazines with national circulation, by 
the addition of twenty-four farm papers 
with a combined weekly circulation of 
5 250,456 bring the total weekly circulation 
of Paramount advertising to approxi- 
mately 60,000,000 people in America. 

The Hanff-Metzger national advertis- 
ing agency which handles the Paramount 
account under the supervision of A. M. 
Botsford, Paramount advertising manager, 
is responsible for the statement that this 
is the largest national advertising cam- 
paign ever launched in this industry. 

The twenty-four farm papers which 
will carry Paramount advertising are; 
Country Gentleman, Farmer's Wife, Suc- 
cessful Farming, which are distributed 
nationally, and Oklahoma Farmer and 
Stockman, Progress Farmer, Southern 
Ruralist, Southern Agriculturist, Farm 
and Ranch, Iowa Homestead, Wisconsin 
Farmer, Ohio Farmer, Michigan Farmer, 
Pennsylvania Farmer, American Agricul- 
turist. The Farmer, Idaho Farmer, Ne- 
braska Farmer, Missouri Ruralist, Kansas 
Farmer and Utah Farmer. 



SHANBERG MAKES BOW WITH 
FRONT PAGE PRESS STORY. 



Eddie Shanherg, brother of M. B. Shan- 
berg of the Midland Circuit of Theatres, 
who has recently taken over the manage- 
ment of the Grand and Palace theatres 
in Salina, made his bow to a great audi- 
ence last Monday night and proved his 
earmarks as an exploiteer by obtaining a 
top story on the front page of the Salina 
Daily Union publicizing a style show in 
connection with the showing at the Grand 
Theatre of the Paramount Picture, "A 
Dressmaker from Paris." 

Shanberg induced the Rorabaugh Stores 
Company and the Leader Clothing Com- 
pany, leading Salina stores, to co-operate 
with the picture in presenting a style 
show, carefully rehearsed, and broadened 
in interest in the fact that seventeen of 
tlie beautiful young women of the city 
were featured as models. 

The picture and the augmented pre- 
sentation of the style show so impressed 
the critic of the Salina Union that they 
gave the bill a front page story, a feat 
that has not been accomplished by a 
showman in years, 



April 18, 1925 




Pa<>e Seventeen 



ST- LOUIS 

FILM MARKET 




W. W. WATTS, SPRINGFIELD, MO., HEADS 

E. MISSOURI & SO. ILLINOIS M. P. T. O. 



CONVENTION NAMES BODY TO PROBE UNIFORM CONTRACT; 
A LARGE ATTENDANCE. 



W. W. Watts of Springfield, Mo , is the new president of the Motion Picture 
Theatre Owners of East?rn Missouri and Southern Illinois. He was elected at the 
third annual convention of the organization held at the Elks Club, St Louis Tues- 
day, March 31. 

Watts, who owns the Vaudet, Princess and Gayety theatres in Springfield suc- 
ceeds I. W. Rogers of Popuar Bluff, Mo.. Green M. Luttrell, Jacksonville 'ill ■ 
J. C. Hewitt, Robinson, 111., and Charles G. Goodnight, De Soto, Mo. vice-presidents 
Fred Wehrenberg of St. Louis was re-elected treasurer, L. C. Hehl St. Louis sec- 
rejary and Joseph Wagner. St. Louis, sergeant-at-arms. 
executive committee : Spyros P. 



Skouras, St. Louis; Joseph Mogler, St. 
Louis; W. O. Reeves, St. Louis; Charles 
Goldman, St. Louis; Oscar Lehr, St. 
Louis; J. C. Hewitt, Robinson, 111.; T. E. 
Yemm, Duquoin, 111.; J. R. Pratt, Fulton, 
Mo., and S. E. Pertle, Jerseyville. Presi- 
dent Watts, Treasurer Wehrenberg and 
Secretary Hehl are ex-officio members of 
the executive committee by virtue of their 
offices. 

Name Milwaukee Delegates. 

The sixteen delegates and alternates to 
the National Convention of the Motion 
Picture Theatre Owners of America to 
ie held at Milwaukee, Wis., on May 12, 
13 and 14, are as follows : W. W. Watts, 
1. W. Rogers, Hector M. E. Pasme- 
zoglu, St. Louis, Mo.; Leo A. Burnstine, 
Springfield, Ills.; G. M. Luttrell, Gus 
Kerasotas, Springfield, 111.; Henry Lory, 
Highland, 111.; O. H. Giese, Edwardsville, 
111.; T. E. Yemm, Duquoin, 111.; Fred 
Wehrenberg, J. R. Pratt, Fulton, Mo.; 
L. C. Hehl, Oscar Lehr, St. Louis;; Mike 
J. Nash, St. Louis. 

Ways and Means Committee: Watts, 
Fred Wehrenberg, W. O. Reeves and J. 
R. Pratt. Resolutions committee : 

Oscar Lehr, S. E. Pertle, J. C. Hewitt, 
James M. Drake, St. Louis, and Samuel 
Horwich, St. Louis. 

Ninety-four exhibitors registered at the 
convention while the dinner at noon in 
the Elks Club rathskeller was attended 
by about two hundred men and women. 
I. W. Rodgers presided. There were no 
speeches — a happy innovation. 

The convention lost little time and 
handled all questions with dispatch and 
precision. Matter discussed were : Radio 
broadcasting, tax free music, trailers, the 
so-called uniform contract, arbitration, 
free shows and censorship. 

Attack Uniform Contract. 

A special committee composed of Joseph 
Mogler, Oscar Lehr, W. O. Reeves, 
George Meyers, Capitol Theatre, St. 
Louis ; Fred Wehrenberg, Hector M. E. 
Pasmezoglu and Charles Goldman was 
finally appointed to consider the uniform 
contract problem and make recommenda- 
tions to the national convention. Many 
exhibitors complained that the so-called 
uniform contract is not uniform in any 
sense of the word. Others charged that 



under the present arbitration system the 
exhibitors are at the mercy of the ex- 
changes and that the producer and dis- 
tributors hold every advantage, com- 
pelling the exhibitors to show all pictures 
contracted for while very often pictures 
named in contracts are never produced, 
exhibitors being forced to accept sub- 
stitutes. 

Secretary Hehl reported many pro- 
ducers have promised to co-operate in 
the move to substitute tax free music 
scores with their pictures. Harry sig- 
mond, general manager of the Tax Free 
Music Bureau, 45 West 45th street, New 
York, has offered to furnished tax free 
music to all exhibitors, producers and dis- 
prceision. Matters discussed were: Radio 

Suitable resolutions were adopted be- 
cause of the death last August of N. A. 
Culbreathe, manager of the Criterion 
Theatre, Poplar Bluff, Mo. 



REPORT TORNADO TOLL. 

C. D. Hill, president of the St. Louis 
Film Board of Trade is drafting a re- 
port for Will H. Hays on the damage 
to theatres and their business through' 
the tornado of March 18, which swept 
S^ .ui hern Illinois, Eastern Missouri, In- 
diana, Kentucky and Tennessee. He 
hasn't lined up all his data but his find- 
ings were substantially as reported in the 
trade publications and daily press. 

Mines to St. Louis. 

Johnny Hines, star of "The Speed 
Spook," which opens at Loew's State 
Theatre, Eighth and Washington avenue, 
St. Louis, April 18, has the distinction of 
hving the first film comedy star to make 
a personal appearance at Loew's in con- 
junction with a picture. In the past there 
have been several film luminaries at the 
theatre the most recent being Mrs. Wal- 
lace Reid, hut Johnny is the first funster 
to hold the boards. And as he has the 
unique asset of a rare stage personality 
the patrons of this house are in for a 
treat. 



Steve Farrar of Harrisburg, 111., and 
Car! Malone of Eldorado, 111., were seen 
alone Picture Row late in the week. 




Many other out-of-town folks came in for 
the convention March 31. 



30 Houses Join St. Louis 
Booking Combine-Report 

It is reported that thirty St. Louis 
houses have joined the movement for a 
co-operative booking arrangement. 

Temporary headquarters have been 
opened at 3308 Olive street. It is pre- 
dicted that eventually fifty or more St. 
Louis houses will buy their film together 
through the new bureau. 

The ownership of the houses is not in- 
volved. 



BRIGHT BITS 

and 

NEWSY NOTES 



G. Sanders, Southeast Missouri sales- 
man, and L. E. Goldhammer, St. Louis 
city salesman, are among the leading men 
for the entire Universal organization in 
the country in matter of sales according 
to recent reports. W. E. Truog assistant 
division manager, who was in town the 
past week, highly complimented Manager 
Lou Hess on the showing made by St. 
Louis in the matter of bookings for 
Laemmle Jubilee Month. St. Louis is 
expected to finish near the top. 



Eddie Alperson is the proud daddy of 
a 9-pound boy which arrived at the Al- 
person home in Omaha, Nebr., on Friday, 
April 3, Eddie is Omaha manager for As- 
sociated Exhibitors. 



William Shalit, formerly manager in 
St. Louis for United Artists, recently took 
over the Cincinnati office for United Ar- 
tists. Prior to that he was city sales 
manager in Chicago. 



R. E. Atkins of Elkville, 111, and De 
Soto, 111., came to town to rearrange his 
bookings. His Gem Theatre at De Soto, 
111., was practically destroyed by the tor- 
nado of March 18. 



Mickey O'Brien and Dan Sullivan have 
joined the Irish Village in Lou Hess" 
Universal exchange. They are in the 
poster department. Others who respond 
to the roll call are two Walshes, a Col- 
lins, a Seah, a Doyle, a McBride and a 
Tobin. 



Arthur Shurstiite booker for the local 
F. B. O. office, is a patient at the Mis- 
souri Baptist Sanitarium. On Saturday. 
March 28, he had his appendix removed 
at that hospital. He is doing very nicely. 



Page Eighteen 



THE REEL JOURNAL 




FIRST NATIONAL. 
Within the Law, Norma Talmadge — 
Good picture, pleased 100 per cent. Print 
and accessories good — H. O. Dillard, 
Electric, Galena, Mo. 

Potash and Perlmutter in Hollywood 
— Sure fine laugh provoker. Many ex- 
pressions as patrons left theatre that 
showed they enjoyed the feature. Print 
and adv. good — C. L. McVey, Dream- 
land, Herington, Kas. 

Galloping Fish, Sydney Chaplin — Plenty 
of action and entertainment in this one 
and brought good cheer to box office. 
Print and advertising O K. — Hanna & 
Marty, Community, Courtland, Kas. 

Bright Shawl, Richard Barthelmess — A 
very good picture that pleased an average 
sized Saturday night crowd. Print good. 
R. D- Strickler, Wickiser, Craig, Mo. 

Jealous Husbands, Jane Novak — Very 
good. Pleased 100 per cent. A. S. Ra- 
burn, Lyric, Almena, Kas. 

Black Oxen — The poorest picture on 
the market. Nearly ruined our trade. — 
A. S Rabourn, Lyric, Almena, Kas. 

Dulcy, special cast — Did not please 
here. No good for the small town.— A. 
S. Rabourn. Lyric, Almena, Kas. 

Within the Law, Norma Talmadge — 
Good for two days anywhere. Did a 
fine business — A. S. Rabourn, Lyric, 
Almena, Kas. 

Rivers End, — Good picture. One people 
like. Much favorable comment — L. B. 
Mitchell, Community, Argonia, Kas. 

Hottentot, Douglas McLean — Good 
picture that drew fair crowd and pleas- 
ed. They all like Douglas McLean. 
Print and accessories good. — R. C. Bux- 
ton, Strand, McCracken, Kas 

Scars of Jealousy — This is a good pic- 
ture, not a special but as good as many 
so-called specials. — J. E. Zimmerman. 
Rex, Bronson, Kas. 

Circus Days, Jackie Coogan— A darn 
good picture. Print and accessories 
good. — L. R. Nicholson, Paramount, Lu- 
cas, Kas. 

Children of the Dust — Don't mind say- 
ing what a good picture this was. Play- 
ed to fair house considering small town. 
Picture well played by a dandy cast. 
Pleased 90 per cent. — A. Rodin, Electric, 
Longton, Kas. 

Abraham Lincoln — Words will not 
describe this wonderful production, will 
say it pleased 99 per cent. For they 
who came think of Lincoln as I do, but 
I realize now as I never did before that 
1 am too close to the Mason and Dixon 
line to play this picture. Print and 
supplies were fine. — 'Norman Boeschen, 
Royal, Versailles, Mo. 

The Bad Man, Holbrook Blinn — Good 
western picture. Print fine. Julian Wat- 
son, Electric, Sheldon, Mo. 

Potash & Perlmutter — Good picture, 
pleased 95 per cut Many favorable 
comments. Print in good condition. 
Accessories good.— M. M. Wilson, Opera 
1 [ouse, I ii i osse, Kas. 

Ponjola, Anna O. Nilsson — An all 
amund first class picture. Drew a big 
house and good business in spite of bad 
weather. Print and advertising good. — 
Hanna & Marty. Community, Courtland, 
Kas. 



Man of Action, Douglas McLean— This 
picture has some good clean-cut comedy 
and will take in any house. Print very 
good. Accessories good.— Earl L. Vance, 
Liberty, LaCygne, Kas. 

Slander the Woman, Dorothy Phillips 
— A good show, pleased about all of them. 
Very good audience picture. Print and 
accessories good. — J. E. Zimmerman, 
Rex, Bronson, Kas. 

Bob Hampton of Placer — iFine. Pleas- 
ed all who saw it. Weather bad. Print 
and accessories good.— Arch E. McCord, 
Gem, Stew artsville, Mo. 

Ashes of Vengeance, Norma Talmadge 
— Wonderful picture. First National has 
the best pictures to my notion. Prim 
always good as usual. Accessories good. 
— S. M. White, American, Keytesville, Mo. 

Love Master, Strongheart. — Good pro- 
gram. Pleased every one. Give us more 
like this and our people will be talking 
about First National product. Print good. 
—Adam Gehrig, Lyric, Salisbury, Mo. 

Wanters, Marie Prevost. — Fine picture 
you can step on it. Print A No. 1 as 
usual. Adv. fine. S. M. White, Ameri- 
can, Keytesville, Mo. 

Wandering Daughters — Good picture. 
Pleased majority. Had a very good busi- 
ness on this one. Print and accessories 
good. — H. O. Dillard, Electric, Galena, 
Mo. 

Sunshine Trail — Just tell the world it's 
a nice clean show. The story will please 
the majority of women. Use a good 
comedy. Print fair. Advertising good. 
O. S. Shonyo, Gym, iBushton, Kas. 
F. B. O. 
North of Nevada, Fred Thomson — 
This star is going over good with my 
patrons. Best Westerns on the market. 
Good service from F.. B.. O.— H. C 
Christman, Netawaka, Kas. 

Thundering Hoofs, Fred Thomson — 
The second series of Thomson's are 
going over big with me. The same as 
the first series went over. Pleases my 
patrons.— H. K. Gaston, Centralia, Kas. 
List's Go, Richard Talmadge — Plenty of 
action here. Sure went over good with 
me like the other Talmadge pictures. — 
H. C. Christman, Netawaka, Kas. 
UNIVERSAL. 
Oh Doctor— Better than Harold Lloyd. 
One of the best I ever saw. Give me 
more like this one — Electric Theatre, 
Independence, Mo. 

Riddle Rider — One of the best serials 
I have presented. Plenty of action and 
suspense. — Strand Theatre, Kansas City, 
Mo. 

Riddle Rider — Knockout — Positive 
champ. — Roanoke Theatre, Kansas Citv, 
Mo. 

Riddle Rider — The best money making 
serial I had in two years. Plenty of ac- 
tion and thrills.— Columbia Theatre, 
Kansas City, Mo. 

Riddle Rider— On 7th Episode and bus- 
iness js fifty per cent better than some 
serials. — Princess Theatre, Kansas Citv, 
Kas. 

Riddle Rider — One of the best serials 
for regular business I have ever run — 
Osage Theatre, Kansas City, Kas. 



April 18, 1925 

Fast Express — This is the best serial I 
ever ran and held up all the way. Brought 
a losing^ night to a money maker. — 
ohelby Consolidated School, Shelby, Mo. 
Riddle Rider — Having exhibited all the 
serials released by Universal in the past 
two years, will say that this is the best 
of them all.— World in Motion Theatre, 
Kansas City, Mo. 

VITAGRAPH. 

Ninety and Nine — A very good picture. 
Any audience will like it. Film good 
Played to big business— J. Dillingham, 
Cozy, Nortonville, Ky. 

My Wild Irish Rose — A real picture 
that everybody enjoyed. Let's have more 
like it.— J. Dillingham, Cozy, Nortan- 
ville, Ky. 

STATES RIGHTS. 

Blood Test, Dick Hatton— Dick Hat- 
ton's great outdoor westerns get at- 
tendances. Book it.— Frank Ditts, Annex 
Harco, 111. 

Helen's Babies, Baby Peggy — Fine pic- 
ture — good entertainment, price too high. 
Condition of print O. K„ accessories o! 
K.— O T. Thorn, Manager Pastime Thea- 
tre, Medicine Lodge, Kas. 

The Last Whitii Man, Matty Matti- 
son— A real thrill-speed drama, full oi 
pep and action.— F. E. Muelberger, 
Eagle, Edge wood, 111. 

Man From Texas, Tom Mix — This is a 
good picture and plenty of action. Book 
it and clean up. You can buy it right 
from Jack Underwood.— F. E. Muelber- 
her, Eagle, Edgewood, 111. 

Fighting in France, special — A good 
picture and a money-getter. Despite mud 
and bad roads, showed to fair house at 
IS and 35 cents.— F. E. Muelberger, 
Eagle, Edgewood 111. 

The Speed Spook, Johnny Hines — 
Not . only enjoys the distinction 
of drawing one of the largest week's busi- 
ness we have had this season, but also 
proved to be one of our best liked offer- 
ings. The Speed Spook is splendid en- 
tertainment and a sure-fire box office 
attraction.— W. Finney, Pantages Thea- 
tre. Kansas City, Mo. 

The Mine With th e Iron Door, all star 
cast, is one of the best pictures I have 
ever run or ever saw. The photography- 
is wonderful, the cast and direction is 
beyond improvement. It is my candid 
opinion that Harold Bell Wright's name 
means more than any star you can pick 
and will prove itself at the box office. 
Brother Exhibitors book this and step on 

it hard and you won't regret it C. E. 

Terry, Capital Theatre, Oak Grove, Mo. 

The Mine With the Iron Door, all star 
cast — A very good picture, one that will 
please all classes of people. One of the 
best pictures played this year— good for 
big or small town. Condition of print 
very good, accessories good.— W. R. Wil- 
hoit. Princess Theatre, Springfield, Mo. 

Captain January, Babv Peggv— Good 
picture, pleased 90%. Condition of print 
good.— Geo. F. Moore, Hoff Theatre, 
Plainville, Kas. 

Thi? Re-Creation of Brian Kent, Ken- 
neth Harlan— High class picture, enter- 
taining and registers at box office due 
to Author, Harold Bell Wright. Good 
business despite inclement weather. Con- 
dition of print brand new. accessories 
O. K.— H. R. Bisbv. Isis Theatre. Au- 
gusta, Kas. 

Innocence — Good picture, print good, 
business fair. Condition of accessories 
good.— H. R. Bisby, Mecca Theatre, Au- 
gusta, Kas. 



April 18, 1925 

ST. LOUIS NEWS, CONTINUED. 



The Logan Theatre, Logan, 111., has 
closed 

Jack Underwood of Enterprise returned 
from a sales trip through the Ozarks with 
a big cold — and some contracts. 



THE REEL JOURNAL 

William Barron, a manager for United 
Artists, reports that he sold Evansvilfe, 
Ind., 100 per cent on a sales trip to that 
city the past week. 



Bob Horsefield has moved from Union, 
Mo., to Owensville, Mo., while his brother 
Bill is now at Union. He formerly was 
at Owensville. They simply switched 
theatres for personal reasons. 



TWO NEW SALEM, MO, HOUSES. 

Reports are that Salem, Mo., is to have 
two new theatres. W. A. Donnellson 
recently sold his house there, but it is 
reported that his wife has become in- 
terested in another theatre for that city. 
Also that the man who bought Donnells- 
on's house will build a new movie palace. 



Hollywood 

115 West 8th St. 
DELaware 0448 

FILM MEN'S HEAD- 
QUARTERS 

CIGARS, FOUNTAIN 

LUNCHEON 

ORDERS DELIVERED 

TABLES FOR LADIES 



Page Nineteen 



William Peterson, 18 years old, son of 
Mrs. Minnie Peterson, owner of the 
Ozark Theatre. St. Clair, Mo., is at the 
Frisco Hospital, St. Louis, suffering from 
serious injuries to his back, received when 
he fell while trying to pole vault at a 
high school athletic meet. 



BannerMonth for Exhibitors 






LAEMML? 



JUBILEE 



Twe cents per 
word payable In 
advance. No ads 
accepted for leas 
than 50c. 



7 HE CLEARING HOUSE 

QPI ¥ O Second Hnnd Equipment, Seats, Projector*, DI I \^C" 

ljl_jL|_llJ .Screens. Pianos, Organs, Theatres nnd His- D vJ X ^ 

« ellnneouM Articles. *"■' 



Rntes for other| 
spnees furnlshedf 
on request. 



FOR SALE — One 6 H. P. Mogul Engine, 
one 125 volt Fairbanks Morse D. C. Gen- 
erator; two leather belts, just the thing 
for small town show. -Price right. O. D. 
Price, Ada, Kansas. ..Pit, 4-17. 



THEATRE OWNERS — 
Attention! 
Prevent fires in your theatre. Install 
the AMERICAN FIRE EXTINGUISHER. 
Write for prices nnd full information to- 
day. Don't wait 'till you have a fire. — 
American Chemical Company. Lebanon. 
Pcnna. — P5T — 5-17. 

AT LIBERTY — April 11th, Lady Pianist. 
A-l Picture Pianist, cue accurately and 
effectively, and have a nice library. 
Young;, energetic and refined. Guarantee 
satisfaction. References in every detail. 
Wire or write, Marie Wilson. Winfield, 
Kas„ Genernl Delivery. — Pit — 4-18. 

FOR SALE — Nine 16-inch non-oscillating 
wall fans; one 16-inch exhause fan; one 
56-inch ceiling fan, all 00 cycle, 110-volt 
AC. Star Theatre, Holton, Kas PIT 4-17 

FOR SALE, THEATRE 
Want to sell or lease show building. 
Good building, well equipped nnd well lo- 
cated in a good town of two thousand 
population. If interested, -write, John C. 
Deloney, Monroe City. Missouri. — PIT 4-17 
WANT MOVIES — Can deliver buyers, 
need ail price theatres. AVrite full infor- 
mation. W. J. Miller (Exclusive Theatre 
llroker), 321 Securities llldg.. Dcs Moines. 
Iowa. P3t — 4-17 

PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltzers, Seeburgs. Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 

REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



B0LLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Lot Angeles, Calif. 



THE CLEARING HOUSE 
Theatre and Road Show machines and 
supplies. Films, stereopticons. Mazda 

anil calcium light Auto Generators. Bar- 
gain lists. National Equipment Co.. 400 
West Michigan St., Duluth, Minn. P3t 4-17 

Special bargain on 10-1KW 32 volt D. C. 
1140 Speed Brand New Westinghouse gen- 
erators at !)>45.0O retails for $78.00. Cash 
with order, also other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Bldg., 
Duluth. Minn. P3t-5-22 

FOR SALE — Two theatres ill a town of 
about 7.000, rapidly becoming a popular 
resort with a large drawing from sur- 
rounding territory. Practically no com- 
petition. These theatres are very popular 
have made the owners wealthy in a short 
time and they now wish to retire. Will 
not sell separately. Will take about $7.".- 
ooo to handle, including- real estate nnd 
splendid eouinment. Address, Harry }> . 
Ilardie. Box 348. Anderson. Ind. P3t 4-17 



F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



Mailing Lists 

Will Help you increase sales 
) Send for FREE catalog giving counts 
F and pricea on thousands of claaslned 

namt-aof yourtiest jiroprecttvei n- U 1 - 
ere-National. State and Lo..-al--lndivl-- 
uate, Professions, Business Concerns. 




MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



First National Pictures, Inc., has just 
purchased another story in which to star 
Colleen Moore. It is "Clarissa and the 
Post Road,'' written by Grace Sartwell 
Mason and published in the Saturday 
Evening Post. 

to our Advertisers. 

Please mention THE REEL JOURNAL 



insa$.City N 

Engraving & 
Coiorplate Co 

8">and Walnut - Kansas Citv 

Main 4707 

Halftones Color Plates 
Zinc Etching 

"on tirae^servKt? 5 



BHRGM^SMMERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



OUTSTANDING BOX OFFICE PICTURES 



"On 



Thin 



Ice" 



Adapted from "The Dear Pretender' 

A Whirlpool of 
Adventure 

Directed by 

The Rapid-Fire Expert 
Mai St. Clair 

Featuring 

Tom Moore 

Edith Roberts 

William Russell 

Theodore Von Eltz 

Texas Kid 



if 



"The Man 
Without a 
Conscience 



An intensely absorbing 
drama of unusual interest 

Directed by 

James Flood 

with 

Willard Louis 

and Irene Rich 

and a superb cast of players including 

June Marlowe 

John Patrick 

Helen Dunbar 

Robert Agnew 

Sally Long 

Kate Price 



tyPNERBM 

Classic of the Screen " 



Film Classics of Kansas City, Inc. 

Al Kahn, General Manager 

M. A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street Kansas City, Mo 



EL 



Tfte Cfilm Trade Waper of the SouthyOe^stj 



mX£Z*Z<i*P£X?: 



A Good Resolution for 
Everybody to Read- 

Resolution No. 7, "Diversified Programs," adopted by the Motion Picture Thea- 
tre Owners of the Northwest at the convention held in Minneapolis last week, fol- 
low: 

WHEREAS, The Popularity of motion pictures was created in the days when pic- 
tures consisted of one and two-reel subjects, and the exhibitor had the opportunity of 
building from these subjects a program of such diversity that it contained a wide appeal, 
and 

WHEREAS, Many patrons of the theatre today consider short reel subjects an abso- 
lute essential of an evening's entertainment, and 

WHEREAS, Too many exhibitors fail to appreciate the importance to them and to 
their brother exhibitor of providing the public with the kind of entertanment demanded, 
and 

WHEREAS, There is now available in this territory the most meritorious and diver- 
sified list of short subjects known to the history of the industry. 

NOW, THEREFORE, BE IT RESOLVED, The M. P. T. O. of the Northwest, in 
convention assembled, that every member of this association be urged to carefully select 
and show as a part of his program whenever possible, one or more of the splendid 
short subjects which are at his disposal, thereby enhancing the entertainment value of his 
program and bringing credit to his theatre and the exhibitor body as a whole. 

PATHE SHORT SUBJECTS! 

Quality-Quantity-Uariety 



l-REEL SUBJECTS 
Pathe News 
Aesops Fables 
Pathe Review 
Sportlights 
Topics of the Day 
Hal Roach 1-reel Comedies 
Stereoscopiks 
True Detective Stories 



SERIALS 
Sunken Silver 
Idaho 

Galloping Hoofs 
Into the Net 



TWO-REEL COMEDIES 
Harry Langdon 
Mack Sennett Stars 
Our Gang 
Hal Roach Stars 
Spat Family 
Mack Sennett 
Arthur Stone 
Charlie Chase 
Ben Turpin 



P. S. Why not adopt the above resolution and use Pathe 
Short Subjects 100%. 

Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOU1S-J316 OLIVE ST. 
HARRY GRAHAM, Manager 



Li ™- ™ APRIL 25, 1925 

J) 



Dollars /^ 
Year 



Published Every Saturdav hv 
REEL JOURNAL PUB. CO. 

Mainstreet Theatre Bldgr.. 
Kansas City, Mo. 



Exploit Laemml 

a big money-making pi 







lor C»rA ulB T« "» Lenta * u 

*» ""* " to 3 o« *««' * ! " ' «*»^'* 

t,.>r»\C tO S° iv,am CO A"-" 6 

.♦ ^..■o-aaS-iog v ru * - a0 for 

„.t «*«» 10 ' „,» «. I* lttl .« <* 

- »— 1 ° r: i. «*• * ^: * «- - - 4 t 

,,„ a W' * ,„.,, .simp" ° f a,,*!* 1 

.,.». " SU1K - , 8 .ttont.o. « -- ^ aerlg « »1—' 

,. w «. -» •"** ^ «» — ltetl ° 

- -* &n4 ° f To! u - - tM : - - * ws : 



fa'vor 1 



Pictur eB » 






T;;^'"z :-*^J-'.' ^— ir * , i 7 --r i ■■-■■-- ■■"■•; -'■•" 



'^^S^^^^^M^^E^f^r-iS^: 



ubilee ! 

tsitionforyou! 

tes JULES E. MASTBAUM 

STANLEY CO. OF AMERICA 

PHILADELPHIA, PA. 



'ea. 



*^St, 



"« 



Oa, 




"»4 



To 



*H, 



Ny 



**BIB. 



<-AO 



op- 



eto. 



r *, 



C4 




c* 



^OSs 



*1 



«a 



la 



°*Po n 



^on. 



>on 



Itll 



%. 



h 



J *bt: 



©e 



<*} 



Ua 



Iv 



it 



■ Of 



Bleu 



Pol 



138 



IBB 



ej- e 



fflsa 



«i. 



«e 



Se 



°°«d 



•fi 



oy 



°»H t 



te 






«Po« 



S* 



tfa 



-^s. 



e&t 



p ^t 



P* 



oo<j 



J'Ot 



Ob. 



de&j 



ia 



®ss 



^Qh 



it 



4th 



l9z 6 



men 



Ua 



Vq? 



He. 



*e 



SfiJ 



ia 



ep 



a©az 



» 



of 



**!( 



It 



a«d 



co 



ea} *2< 



Pe 



fat 



hi 



th 



» C, 



*4ai 



Qtl 



ti 



at 



to. 



J'Oy 



*Pfrt 



POLl 



iei *ni 6 



oiu 



J U 



to 



Olie 

OilQ 



«m 



to 



to 



eiv e 



Bh 



&OL1 



ove 



^t 



Pi Q 



til. 



*u 



"*ti, 



ia 
lo e 



P*i 



Qq 



J'Oilj 
H-Oi-jj. 



ce 



OJfi 



oq 



Oqq 
beha 



to 



' e «id 





No. 1 

"WELCOME GRANGER" 

No. Z 

"HE WHO GETS RAPPED" 

No. 3 

"MERTON OF THE GOOFIES" 

No. 4 

"THE GREAT DECIDE" 

No. 5 

"THE FAST MALE" 

No. 6 

THE COVERED FLAGON" 

No. 7 

"BARBARA SNITCHES" 

No. 8 

"APRIL'S FOOL" 

Nb. 9 

"OSCAR'S WILD" 

(And 3 More to Come) 




sjjp* 




F.B.Os 

SENSATIONAL SUCCESS SERIES 





FROM THE PEN 
OF THE 

FAMOUS HUMORIST 



H.C.WITWER 



<«T HE PACEMAKERS" is the best Box Office series that F. B. O. 
* has yet produced. The stories are better, action faster, comedy 
more spontaneous, titles immeasurably better. 

Unquestionably the best stuff from the pen of the celebrated 
WITWER, whose "Fihting Blood" stories are still the talk of Exhibitors 
from coast to coast. 

Ask your nearest F. B. O. Exchange to screen the first three oi 
four episodes. See them all if you have time. Look and you'll positively 
book. Twelve cracker jack chapters, better as they go along. Great 
posters to draw 'em in, and once you get *em in for No. 1 they'll come 
automatically to see them all. 



Independent Exhibitors/// 

Vhot££tUCtUiIntCi£tfi -ESffjSgm 




THEMATIC Music Cue Sheets Available On All Our Features 



Snower BIdg., Kansas City, Mo. 
1312 Olive Street. St. Louis. Mo. 



FILM BOOKING OFFICES 



127 So. Hudson, Oklahoma City, Okla. 
106 So. Crosi Street, Little Rock, Ark. 



April 25, 1925 



THE REEL JOURNAL 



Page Five 



You can't kid f igures- 
so we'll let 'em talk 



/ 



Facts— not air. Actual PERFORMANCE-figures so 
conclusive they leave no room for doubt as to who has 
the best money making pictures. 

The Motion Picture News prints, every month, a little 
section called "The Check-up." Here we find pictures 
listed with their box office values, as reported by those 
exhibitors who have played them. Get that! These 
are based upon what the picture did — not will do. 

They prove that FIRST NATIONAL releases more big 
money makers than any other company in the business. 



„_ better 



Book 




PERFORMANCE 



KANSAS CITY, MO. 
1T12 Wyandotte St. 



FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS, MO. 
3319 Locust St. 



Page Six 



THE REEL JOURNAL 



April 25, 1925 





BEN SHLYEN 

Publisher and Editor 
C. C. Tucker, Aov. Mgr. 
Circulating In Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL, JOURNAL, 

PUBLISHING CO. 

Mninstreet Theatre Bldg. 

Kansas City, Mo. 



(§& ft® 

1 News f 
$ Highlights % 



yjifp'u'ijnllfii^miii ii 



_sJ 



Better Results 

It is often wondered why some pictures are sensational 
successes for some exhibitors and for others miserable "flops.'' 
It is to be expected that any one picture cannot create 
box-office records everywhere. But that picture, which hangs 
up a record for one exhibitor, should be a reasonably good 
drawing card for another. And yet — it's a "flop." 

Why is it? Well, as near as we have been able to 
reason out, the fault lies with the exhibitor, who fails to 
properly advertise or exploit the picture. Too many times 
the mistake is made by an exhibitor, who, because a picture 
is known to have exceptional box-office value, books it; 
puts out a few one-sheets and maybe an extra three-sheet 
and a set of photos; runs a slide a week in advance; and 
then anxiously awaits the record business. 

But that's not the way to get it. No matter how good 
a picture is, no matter how great its cast, no matter how 
much money you paid for it — the fact that it is a bigger 
better and costlier production, it deserves bigger and better 
exploitation. You've got to tell your public about it. 
You've got to get all of their attention before you can get 
their patronage. 

It is not unusual to read in our Box-Office Reports de- 
partment that "Lizzie's Lame Aunt'' went over big for Jim 
Brown and then to find that the same picture made a mis- 
erable showing for Henry Smith. But one can read between 
ihe lines that Jim Brown exploited the picture, while Henry 
Smith thought he'd save money and let his slide and one- 
sheets get the business. 

But it can't be done. Ask any successful showman and 
he'll tell you, that "the bigger a picture, the more advertis- 
ing it needs.'' 

Don't use the same old stunts over and over again. 
There are hundreds of new ways of exploiting pictures and 
dozens of new ones are being created for you by experts 
every day for every picture released. The press sheets are 
full of good ideas and most of them are inexpensive. Get 
some of these press sheets now; write to some of the 
exchanges who have exploitation men, they'll be glad to help 
you; get busy now on the advertising for your next big 
show, and you'll find a wonderful difference in your bank 
book. 




"The Best in the West" 

i f - w v it ■> <= 




Harry Warner of Warner 
Bros, comes forth with a plan 
whereby two gigantic rad:o 
stations would be built by the 
industry, co-operatively, and 
dedicated to the service of 
furthering the interests of the 
industry. 



Attend the Convention 

Next Monday and Tuesday will see the first convention 
of the unified Missouri and Kansas exhibitors associations, 
ll is expected to be the biggest and largest attended exhibitors' 
convention ever held in this part of the country. It will 
also be the most important. But how important it will 
prove for you rests entirely with you. Don't fail to be in 
attendance. Prepare now to be here on April 27 and 28. 



A new producing company 
enters the ranks this week, 
Celebrity Pictures, Inc., with 
offices at 723 Seventh Ave- 
nue, New York. A feature 
starring Peggy Hopkins Joyce 
is to be offered by this com- 
pany shortly. 



William Randolph Hearst 
and Joseph M. Schenck are 
planning to build four radio 
stations shortly to cost $1.- 
000,000, according to a Uni- 
versal dispatch from Los An- 
geles. The stations are to be 
located in New York, Chicago, 
Los Angeles, and another city 
to be selected later. 



Loew's, Inc., earnings for 
the six months ending Feb- 
ruary 28, 1925, were approxi- 
mately $3,000,000, equal to 
nearly $3 a share on the 1,- 
OoO,780 shares no par common 
stock. 



The Arbitration Board of 
Seattle handed down an opin- 
ion the other day to the ef- 
fect that dates once given an 
exhibitor by an exchange 
must be kept. 



President Albert E. Smith 
of Vitagraph, back from Hol- 
lywood, announces that his 
company will offer thirty new 
pictures during the 1925-26 
season. 



Saxe's new Wisconsin 
Theatre in Milwaukee played 
to 2,537.000 patrons in its first 
year. This house celebrated 
its first birthday last week. 



Five hundred exhibitors for 
Kansas and Western Mis- 
souri are expected in at- 
tendance at the first annual 
convention of the Interstate 
body here April 27-28. The 
meeting is expected to go 
the record for business ac- 
complishments. Many phases 
of the industry are sched- 
uled for constructive revis- 
ion. 



Going 
Up! 



The 
Reel 
Journal 



DURING t h a first 
quarter of 1925 ju»t 
passed, Reel Journal 
advertising lineage made 
the greatest gain in its his- 
tory. The increase is well 
to the fore in comparison 
with ANY OTHER 
TRADE PAPER. 



We appreciate this in- 
ci;?ased confidence on the 
part of our advertisers. 



Watch Us Grow! 



"The Film Trade 
Paper of the 
Southwest" 



April 25, 1925 



THE REEL JOURNAL 



Page Seven 



A Society Dance in a Gold Mine!--Then the 
Mine Cave-in--but with it Came Love and 
Happiness--This One Goes A way Over the Top! 

FLORENCE VIDOR 

in 



\Jhe GIRL 
of GOLD 



Malcolm McGregor, Alan Roscoe, 
Charles French 

WITH Gorgeous Clothes, 
Beautiful Carn, all the 
money she could spend, she was 
still the most unhappy girl in thfe 
world. 

Here is a story that will thrill 
them to their very fingertips. 




PRODUCERS DISTRIBUTING 
CORPORATION 



KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 

C. D. HILL, Branch Manager 



Page Eight 



THE REEL JOURNAL 



April 25, 1925 



N. ANNOUNCES 59 PICTURES FOR NEW 

SEASON IN ITS MOST AMBITIOUS YEAR 



NEWMAN RUMOR PERSISTS 



Dispatch From Coast Declares Transfer 
Is Due. 



A dispatch from Los Angeles, printed 
in the Kansas City Star Wednesday, 
stated that Frank Newman, manager of 
the Newman and Royal theatres, was to 
assume control of the Metropolitan and 
Rialto theatres in Los Angeles, succeed- 
ing Alhert A. Kaufman. This report fol- 
lows up the recent rumors that Newman 
and his managing director, Milton Feld, 
and orchestra director, Leo Forbstein, 
were to he transferred to the coast, and 
that Paramount was to take over the 
two Kansas City houses. 

Newman continues to deny any truth 
in these reports. 



THREE PATHE SERIALS 



Seven Specials Listed, Strong Program to Be Called Winner Group. 

Fifty-two motion pictures in a so-called Winner group plus seven big specials 
will comprise the screen product of First National Pictures, Inc., for an entire year, 
beginning September 1, 1925, and ending August 31, 1926, according to announcement 
just made by Tom Byerle, K. C. Manager. 
Seven Special** Coming 

The seven big specials follow: 

Three Frank Lloyd productions: "Winds 
Of Chance,'* from Rex Beach's popular 
novel of the gold rush days in Alaska: 
"Rainbow's End," from Rex Beach's novel 
of Cuba's struggle for independence, and 
"The Splendid Road," from Vingie E. Roe's 
new novel of California in the period, 
between 1850 and 1854. Colleen Moore in 
''Irene," from .Tames Montgomery's suc- 
cessful comedy libretto; Joseph 11 
Schenck's new Norma Talmadge picture, 
"Graustark;" "Men of Steel," from R. G. 
Kirk's story of the steel industry; 
"United States Flavor," published in the 
Saturday Evening Post; "Viennese Med- 
ley," from Edith O'Shaughnessy's brilliant 
novel of Vienna before, after and during 
the war. 

The pictures in the Winner group of 
releases which can be designated at the 
present time are: 

"The Comeback," a stellar vehicle for 
Milton Sills; three vehicles for Colleen 
Moore in addition to the special, "Irene." 
These are, "Joseph Greer and His Daugh- 
ter." from Henry Kitchell Webster's new 
novel; ''Clarissa and the Post Road." from 
Grace Sartwell Mason's recent Saturday 
Evening Post story, and "Don Juan's 
Three Nights" from the novel by Ludwig 
Biro. 

Kane to Do Four. 

Four productions will be made for First 
National by Robert Kane, now producing 
independently. The first of these will be 
"Invisible Wounds" from the new novel 
by Frederick Palmer, famous war cor- 
respondent and novelist. 

Two stories have been purchased for 
Corinne Griffith Productions, Inc. One 
of them is "Forever After," the Owen 
Davis play. The other is "Ashes," the play 
by Reginald Goode. 

Doris Kenyon will be featured in two 
productions. "The Lady Who Played 
F'idele," from Gerald Beaumont's short 
story, and "Bed and Board," bv Lenore J. 
Coffee. 

Frank Lloyd will produce one Winner 
group release. "The Rose of Monterey." a 
story .if California at the time it became 
a possession of the United States. 

Another production for this p i up will 
be ''The Boss of Little Arcady," from 
Harry Leon Wilson's novel. 

Samuel Goldwyn and George Fitz- 
mauriee will contribute to the Winner re- 
leases. The first production will be "The 
Dark Angel," from the plav which is one 
of the season's biggest hits on Broadway. 

An Edna Ferber story. "Classified," will 
1" done by First National with a promi- 
nent feminine star in the lead. 

Philip Gilib's short story, "Out of the 
Ruins," is listed. 

Two Constance Talmadee pictures will 
be included, "The Twin Sister," from an 
original by Hans Kralv and George B""-r 
McCutcheon's new novel, "East of the 
Setting Sun." 

Four With I!.i rthel mess. 

Four Richard Barthelmess-Inspiration 
pictures are listed, only one of which can 
be announced at the time of writing. This 
is "Shore Leave." from Hubert Osborne's 
play, which David Belasco pin, I ,| 

June Mathis will prepare the continuity 
and supervise the production of "Para- 
dise," from Cosmo Hamilton's new novel, 

Margaretta Tuttle's new novel, "The 
I nguarded Hour." will be made with 
.Mary Astor. 

Among the Winner releases will he 
"Careers," from Alfred Sohirokauer and 
Paul Rosenhayn's play. "Karriere." and 
"A Husband for Georgp- ' n-<.. " --■ i 
Christie Macdonald's recent Saturday Eve- 
ning Post story. 

Sawyer-Lubin will make two produc- 
tions starring Barbara La Marr for First 
National release as Winner product. 

M. C Levee will also be represented by 
1 ' o productions, as yet unnamed, 



There are three new Patheserials in 
the course of production to succeed 
"Idaho." Each of these is entirely dif- 
ferent, according to J. A. Epperson, Kan- 
sas City manager. 

The first, "Sunken Silver," now in its 
final cutting stage, is a highly dramatic 
production based on the Albert Payson 
Terhune story, "Black Caesar's Clan." 
The second, on which production started 
last week in Oklahoma, is a tale of the 
wild-west show life with all its romance 
and daily excitement. The third is a 
dramatic and humorous story written by 
John J. McGraw portraying the life of a 
bushleague ball player. 

"Sunken Silver," scheduled to follow the 
release of the final chapter of "Idaho," 
was directed by George B Seitz in Flor- 
ida. The picture will feature Allene Ray 
and Walter Miller. 

The wild-west show Patheserial is be- 
ing produced by C. W. Patton, who was 
also the producer of "Idaho." Mr. Pat- 
ton, in making his new production, took 
his entire company from California to 
Ponca City, Oklahoma, for locations. This 
place is the headquarters for the famous 
Miller Brothers "101'' Ranch Wild West 
Show, the largest tented show of its kind 
in the world. 

In the baseball serial, scheduled to fol- 
low the release of the wild-west show 
Patheserial, the exhibitor will be supplied 
with a picture that will have a mass ap- 
peal. The uppermost thought in the 
drawing cards in the big leagues today is 
the New York Giants. John J. McGraw, 
internationally known baseball leader and 
manager of the Giants, is the author of 
the story from which the picture is be- 
ing adapted. 



"The -Bandit's Baby,'' an original story 
by Letee Renick Brown, is serving as 
Fred Thomson's next vehicle, following 
"That Devil Quemado!" the most pre- 
tentious Thomson offering to date for 
F. B. O. 



EXHIBITORS! 
EXCHANGEMEN! 
SALESMEN! 

BOOKERS! 

DON'T 
FAIL 

to attend the services Sunday 
morning, April 19, at Dr. Bur- 
ns Jenkins's Linwood Boule- 
vard Christian Church. 

Meet at the Apollo 
Theatre at 9:30 

This is a duty you should not 
fail in — you owe it to Dr. 
Jenkins. 



VITAGRAPH, LAST OF OLD 
FILM CENTER, MOVES 
TO NEWER QUARTERS 



With the removal of Vitagraph this 
week from the Davidson building to new 
quarters at 19th Street and Wyandotte, 
the last of what was once Kansas City's 
film exchange center, has sought a new 
location. The Davidson (Building was 
some years ago known as the Film Ex- 
change Building, and just two years ago, 
housed practically every exchange in the 
Kansas City market. 




C. A. SCHULTZ 

But aggressive managers began to de- 
mand ground floor space, and one by one 
they have taken new and larger quarters 
in the vicinity of 18th Street and Wyan- 
dotte, which now comprises one of the 
most compact and convenient exchange 
centers in the country. 

C. A. Schultz, Kansas City manager for 
Vitagraph, has finally won his fight with 
leaseholders, and the entire office was 
moved, and ready for business between 
Saturday afternoon and Monday morn- 
ing in the new quarters. Vitagraph gains 
1200 square feet of floor space, which is 
said to be needed to take care of increas- 
ing business. 



m 



i3E 

YOU have read Vitagraph's 
Declaration of Independ- 
ence, doubtless. V i t a- 
graph is proving itself free 
of every influence in the 
world save only the exhibitor and his 
wants. It never was firmer in its 
determination, more diligent in its 
effort to meet those wants than at 
the present time. Because of the 
scrupulous care used in the selection 
of each of the several factors — 
stories, authors, stars, casts, direc- 
tion, settings, photography -which, 
in combination, spell either success 
or failure, it looks upon these pic- 
tures as essentially and particularly 
exhibitor productions. Wherefore, 
with full confidence, it presents 
these productions for your imme- 
diate consideration. 



s 




inni 



lil 



E 



"TIDES OF 
PASSION" 



"BAREE, SON OF 
KAZAN" 



"WILDFIRE" 



"THE HAPPY 
WARRIOR" 



"STEELE, OF THE 
ROYAL MOUNTED" 



"THE UNKNOWN 
LOVER" 



"THE ROAD THAT 
LEAD HOME" 



£ 



; m 



AND REMEMBER THIS, MR. EXHIBITOR: VITAGRAPH, THE PIONEER 
OF THEM ALL, HAS ALWAYS BEEN THE FIRST IN RESPECTING YOUR 
RIGHTS. 

MAINTAIN YOUR INDEPENDENCE!! BOOK 



KANSAS CITY 
1820 Wyandotte St. 
C. A. Schu'tz, Mgr. 




ALBERT E. SMITH president 



ST. LOUIS 

3312 Lindell Blvd. 

A. Danke, Mgr. 



Page Ten 

A Movie Sermon From 

Rev. Burris Jenkins 

Film Men Plan to Attend Church in a 
Body. 



THE REEL JOURNAL 



April 25, 1925 



There may have been similar events in 
the film industry, but Kansas City ex- 
hibitors and exchange officials believe 
that Sunday will mark the first church 
service of its kind — at least, in Kansas 
City. A sermon by Kansas City's lead- 
ing pastor, in one of Kansas City's largest 
churches, for and upon the subject of the 
motion picture industry, its employees, its 
officials and its principles. 

There is a bit of history underlying 
this rather unusual sermon, which is well 
worth mentioning. To begin with, it 
represents the integrity of A. H. Cole of 
the Kansas City Famous Players-Lasky 
office, working under the supervision of 
the Hays organization, who conceived the 
idt-n 

The Rev. Burris A. Jenkins, of the First 
Christian Church, for years has been a 
champion of exhibitors and exchange men. 
He has denounced censorship and bl in- 
laws from his pulpit, he has attended 
motion picture conventions and has aided 
materially in battles against prejudice 
legislation. One of the Rev. Jenkins' pet 
quotations always has been: 

"If I can't fill my church without trying 
to close the theatre on Sunday, then I'll 
take my hat off to the theatre as being 
the better attraction." 

So Kansas City's film colony is going 
to show Mr. Jenkins that a church of his 
type is in actuality a big attraction. Mr. 
Jenkins, in return, is preparing a sermon 
upon the industry. The film men will 
meet at the Apollo theatre. Thirty-second 
street and Troost, and assemble there to 
attend the church in a body. 

"This is the biggest test Kansas City's 
film colony has been put to in some time," 
Mr. Cole said. "The Rev. Jenkins lias 
battled for us in the past — battled for us, 
not because he has one whit of interest in 
the industry in any material form, but 
simply because he is not afraid to speak 
his mind. It's up to us to pack that 
church. We've got to do it, or we're the 
ones who will be the "pikers"." 



Laetnmle 
Jubilee - 



Make 
Your Own J 
-: Offers 



Universal's Gigantic 
'Birthday /Party 



HEADQUARTERS 


For Exhibitors and Film Men 


<ag»V HOTEL 
|| BRAY 


3fcs£? 12th Street and Balti- 


mfn&e^B more Avenue, Kansas 
City, Mo. 


W 1 A 


^ Opposite Baltimore 
^V Hotel. In the heart of 
ty \ theatre district. 


«■ 


SfeJ Archie Josephson, 


V^jSsj/ President. 




S. J. Maurice from New York, special 
representative for Fred J. McConnell, U 
short product manager, was a visitor 
in Kansas City this week. Maurice ar- 
ranged a serial tie-up with the Journal- 
Post and the St. Louis Times on Uni- 
versal's new chapterplay, "The Fighting 
Ranger.'' 

* * » 

W. E. Truog, district manager for Uni- 
versal, has gone to Des Moines and Oma- 
ha. 

* * « 

Russell Borg, of Educational, was one 
of the three bookers of that company who 
won brief cases for March increases. 

* * * 

George Koch, of the Star Theatre, Hol- 
ton, Kas., was a visitor of the week. 

* * * 

E. C. Rhoden, Midwest manager, re- 
ports the sale of his new dog picture, 
"Black Lightning," to the following thea- 
tres: Isis, Topeka; Marshall, Manhattan; 
Bowersock, Lawrence; Columbia, Junc- 
tion City; Orpheum, St. Joe. 

* * » 

Rube Melcher, representative of Mid- 
west Film Distributors, was in for the 
week end. 

* * * 

M. G. Kirkman and son of Hays, Kas., 
and C. A. Rehm, Baxter Springs exhibitor, 
were seen along movie row this past week. 

* * * 

Daly and McGrath opened their new 
Indiana Theatre, a K. C. suburban house 
at 41st and Indiana, last week. The new 
house is said to be one of the best equip- 
ped suburban theatres in the city. The 
seating capacity is 800. 
" * * * 

"We sure had a red hot sales meeting 
this week.'' J. A. Epperson, Pathe mana- 
ger, reports his Sunday conclave. 

* * » 

"Red" Jones, Pathe salesman, was se- 
verely bruised when his car overturned 
while on a territory trip last week. But 
"Red's" already at 'em again. 
* » * 

Friends of Mr. and Mrs. Frank Castle 
will he grieved to learn of the death last 
week of "Dicky" Castle, two and one-half 
years old. Castle is city salesman for 
Pathe. 

* * * 

Vitagraph has just received the first 
prints of "Tides of Passion," and "Baree, 
Son of Kazan." Both were screened for 
the office force this week. 

* * * 

Pathe News cameraman "shot"' the 
opening game between the Kansas City 
Blues and Indianapolis Tuesday, according 
to J. A. Epperson, K. C. manager. A 
print was rushed to Kansas City down- 
town theatres in time for a week-end 
showing. 

* * * 

Vitagraph's April releases were an- 
nounced this week as follows: "Baree, 
Sun of Kazan," with Anita Stewart; 
"Tides of Passion,'" a Blackton production 
starring Mae Marsh, and a Western sub- 



ject, "The Empty Saddle," with Pete Mor- 
rison. 

* * * 

All the Pathe contract snipers are lined 
up for the start Sunday of the annual 
Storey Pennant Race. This year $2,200 
in prize money is involved. The contest 
will last over a period of three months. 

* * * 

Vitagraph received this week copies of 
the new song by Jimmy Clark, "A School 
For Wives,'' inspired by the Vitagraph 
picture by the same name. According to 
C. A. Schuttz, local manager, mats will 
be furnished all newspapers who agree 
to lie-up with exhibitors in sort of a 
song contest. 

* * * 

C. E. Gregory, Metro-Goldwyn man- 
ager, was a territory visitor the past 
week. 

* * * 

"Sally," First National's late special 
with Colleen Moore, had a big week's 
premiere at the Mainstreet last week, 
according to Tom Byerle, local manager. 
He reported heaving bookings on the 
picture to leading territory theatres. 

* * * 

Louis Reichert, Producers ' manager 
here, was in again and right out again 
over the week end. 

* * * 

Also C. F. Senning, Educational man- 
ager, E. C. Rhoden, Midwest head, and 
Bob Withers, Enterprise manager. 

* * * 

Kansas City box offices jingled with 
prosperity Sunday. Easter crowds brought 
out many dusty S. R. O. signs. 

* * * 

Truly B. Wildman has resigned as 
Omaha branch manager for Producers 
Distributing Corp. and is now in Kan- 
sas City. Mr. Wildman says lie is go- 
ing into business for himself but was 
not ready to make public his plans. He 
was formerly Kansas City branch man- 
ager for the Enterprise Distributing 
Corp. 

* * * 

Lloyd J. Lenhart. owner of the Roa- 
noke Theatre, 39th and Summitt streets, 
has assumed temporary management of 
the Benton Theatre, Independence ave- 
nue and Benton boulevard, for the James 
W. Watson estate. Mr. Lenhart an- 
nounced that building plans of the new 
El Ray Theatre, which is now under 
construction in accordance with plans 
made by the late Mr. Watson, are be- 
ing continued and that the new theatre 
will be ready for opening the latter part 
of July or the first part of August. It 
is strangely coincident that some years 
ago Mr. Lenhart was the owner of the 
Benton Theatre. 

* * * 

J. J. Newcotri'b, Newk's Theatre, Bur- 
lington, Kas., was seen along the Row 
passing out some of his famous Newk's 
cigars. Tn addition to be an exhibitor, 
it may he news to many, Mr. Newcomb 
is also a manufacturer of cigars. 



SERVICE 

SIMPLICITY, SAFETY AND ECONOMY 



THE 



Cr pro. 



PROJECTOR 
is built for better projec- 
tion, longer wear and 
less expense. Used ex- 
clusively in 85% of the 
larger theatres through- 
out the country. 



JACK TRUITT 

Owner and Manager, Sedalia 

Theatre at Sedalia, Mo., and 

Grand Theatre, Moberly, 

Mo., says: 

"I am glad to say that we heartily 
endorse the Simplex Projector, and 
have used nothing else in that partic- 
ular branch of the business for the past 
ten years. We have always found 
them sturdy and reliable, and for the 
reason that they have always proven 
such, we have always thought of Sim- 
plex when in need of new machines." 



THE 



Cr pro. 



PROJECTOR 
is simple and safe in op- 
eration. Its completely 
enclosed mechanism is 
proof against unneces- 
sary wear. There's not 
an exposed gear in the 
Simplex mechanism. 



THREE SIMPLEX MODELS THAT MEET EACH INDIVIDUAL NEED 




Scientifically 

Correct in 
Every Respect 




Built for the 

Man Who Wants 

the Best 




Simplex Type "S" 



Simplex Type "S" Special 



Simplex Inca-idescent 



Get Our Proposition on Simplex Projectors 

VERY LIBERAL TRADE-IN ALLOWANCES ON YOUR PRESENT EQUIPMENT 



YALE THEATRE SUPPLY COMPANY 

DISTRIBUTORS 
Kansas City, Mo. Oklahoma City, Okla. 



K&±i 







^Supported b/ 

THUNBER * W « ^U^IARA SOW 

The Marvel Dot ^S^SKf^/g^- M<f .m'M Star Cast~ 

«T ii P roduce 4&Dfc&eTfgf~ JAMES P. HOGAN 

' • '" J ' /of Love Jdveiiture and a to Devotion to his Master 



•BlWII«JlWWd 



MIDWEST FILM 

DISTRIBUTORS 

E. C. RHODEN, Mgr. 
130 W. 18th, Kansas Citv. Mn 






:: INDEPENDENT NEWS :: 



VOL. 



KANSAS CITY, MO, APRIL 25, 1925 



Number 20 



DAVIS CO OFFERS 
STRONG PROGRAM 



12 of New Group of 59 Nov/ 
Ready. 



New York — The Davis Dis- 
tributing Division, of which J. 
Charles Davis 2nd is presi- 
dent is lining up quite an ar- 
ray of pictures for the 1925- 
26 program. The entire line 
of J. J. Fleming productions 
is to be marketed by this or- 
ganization. It comprises a 
series of six Al Ferguson out- 
door productions, a series of 
eight dramas of athletic 
American youth and a second 
series of eight Al Ferguson 
outdoor melodramas. 

In addition there will be 
four Clifford S. Elfelt series 
of eight Ken Maynard, eight 
frontier features from the 
General Charles King novels, 
six James Oliver Curwood 
productions, made by Law- 
son Haris ; eight de Luxe 
melodramas, the super-special 
from the Arabian Nights," 
'Tales of a Thousand and One 
Nights," a serial titled "The 
Power God,'' a series of six 
athletic American girl dramas 
and a series of twelve one-reel 
novelties. 

The first four of the Al Fer- 
guson pictures are already 
completed. They are 
"Schackles of Fear," "Trail of 
Vengeance, "Phantom Shad- 
ows," and "Scarlet and Gold." 
In these pictures the star is 
supported by Pauline Curley. 
Lucille Du Boir, Elaine East- 
man and Lucille Dunbar. 



NE1LAN TO DIRECT 
PEGGY JOYCE? 



Marshall Neilan will prob- 
ably be the director of Peggy 
Hopkins Joyce in the produc- 
tions to be produced by P.. 
A. Powers. Miss Joyce, ac- 
cording to the terms of her 
contract, was to select her 
own director. She chose 
three from which the final 
choice was to be made. The 
production plans of the trio 
are said to be such as to pre- 
clude the possibility of any 
but Neilan being shortly 
available. 



RUBAIYAT PICTURE 
A COMING RELEASE 



The first release of the 
newly formed Astor Distrib- 
uting Corporation will be 
"The Lover's Oath." The 
production was made some 
years ago on the coast by 

Ferdinand P. Earle, but was 

never set for release. 



INDEPENDENT FIRM 
BUYS WESTERN CO. 

Merger Unites Product of 
States Righter.s. 

Joe Silverman, manager of 
the Independ Film Company, 
this week acquired the inter- 
ests of Lee D. Balsly in the 
Western Pictures Company, 
thereby merging the product 
of the two companies. In the 
future the merged product, 
will be released under the 
banner of the Independent 
Company. 

Balsly has not announced 
his plans for -the future. He 
said he would probably re- 
main in Kansas City. Mr. 
Silverman is to associate two 
of his brothers with him in 
the new enterprise, but has 
not completed plans for distri- 
bution thus far. 

Associated with Mr. S Her- 
man in this consolidation are 
his three brothers, Sam, 
Leon and Theodore, who are 
well known in this territory. 



CHADWICK SIGNS MERE- 
DITH. 

Los Angeles — Joan Mere- 
dith, one of the 1925 Wampas 
baby stars, has been signed 
to a long term contract by I. 
E. Chadwick, president of 
Chadwick Pictures Corpora- 
tion. She will be seen short- 
ly in support of Charles Ray, 
George Walsh and other 
Chadwick stars. 

Miss Meredith made her 
screen debut only a few 
months ago after winning an 
"opportunity contest" in her 
home town, Hot Springs, Ark. 



SANDSTORM PICTURE 
PRESENTS NEW GAG 

A picture which presents all 
of the terrifying elements of 
the Arizona sandstorm is 
promised exhibitors this week 
by Bob Withers, Enterprise 
manager, in his new picture. 
"Riders of the Sandstorm,'' 
featuring Big Boy Williams. 
The picture will be released 
by Enterprise April 15. With- 
ers announced. 

Lorainne Eason is co-fea- 
tured with the star. The pic- 
ture comes from the group 
of the well-known producers, 
Roberts & Cole. Other than 
the thrilling sequences of the 
sandstorm, the picture is a 
straight Western and presents 
a good number of deeds of 

action and daring, Withers 

said. 

Send in your States 
Rights Box Office Re- 
ports. 



-■■• 

a 



8 
1 
§ 
SI 



■■■ 



a 
a 






® 

m 
I 

I'll 

m 
m 



« 
•■•■ 

y. 

a 
:; 
a 
a 
a 
:: 



a 



Ci'llllIl!lllSllllllSgliaHBEHBiaEllHHBlSllllllllllSi;SillSli:igiPi!giH! 

AndNOW 1 

1925-26 I 

SI 

A Whale of a Year Ahead! 



With Pre-releases— 

Summer and Fall 

Specials 

From the 

Consolidated Programs 

of 

Independent Film Co. — Western Pictures Co. 

MELODRAMA SPECIALS 

Reels 
"Midnight Express" — Elaine Hammerstein 

and Phyllis Haver 6 

"Fire Patrol" — Hunt Stromberg Prod. 7 

''His Last Race" — Pauline Starke and Noah Beery 6 
"Fighting the Flames" — Wm. Haines and 

Dorothy Devore 6 



ACTION COMEDY SPECIALS 

"The Fighting Heart"— Frank Merrill 

"He Who Laughs Last" — Kenneth McDonald 

"Racing for Life" — Wm. Fairbanks and Eva 

Novak 
"Battling Fool" — Wm. Fairbanks and Eva Novak 

WESTERN PICTURES 



'Man From God's Country" — Wm. Fairbanks 

'Loser's End" — Leo Maloney 

'Moccasins" — Bill Cody 

'Speed King" — Richard Talmadge 

Pictures with interest appeal. 

Advertising accessories that 

get business. 



WE WILL APPRECIATE THE OPPOR- 
TUNITY OF DISCUSSING OUR NEW 
PRODUCT AND SALES PLAN. 



INDEPENDENT 

FILM COMPANY 

JOS. SILVERMAN, Mgr. 
115 West 17th St. Kansas City, Mo. 



n 



■■■ 



m 

m 
m 
■■■ 
•■■■ 
m 
m 



m 
® 
m 



I 
t» 



:■■ 
« 



m 
» 

m 



a a a :: :t :: a :: :: ;: a a a >< :: K a a it i! :: a a a a a a a a a a a a a a a a a a a a a 



April 25, 1925 



INDEPENDENT NEWS 



April 25, 1925 



STROMBERG FINISHES 
"ROMANCE OF ACTRESS" 

Hunt Stromberg completed 
the actual filming of his most 
recent personally supervised 
production, ''The Romance of 
an Actress," at the Holly- 
wood studios last week, ac- 
cording to Joe Silverman of 
Independent Films, local dis- 
tributors. 

An all star cast is featured 
in "The Romance of an Ac- 
tress" and comprises the fol- 
lowing players : Elaine Ham- 
merstein, Theodore Von Eltz, 
John Sainpolis, Stuart Holmes, 
Charles Murray, Dereles. Per- 
due and Pat Hardigan. 

Stromberg is also supervis- 
ing the making of two other 
productions at the Hollywood 
Studios. They are ''Off the 
Highway," which Tom For- 
man is directing and which 
features Margaret de la 
Motte, John Bowers and Wil- 
liam V. Mong, and "The 
Texas Trail," which Scott L. 
Dunlap is directing with Har- 
ry Carey starred and in 
which Ethel Shannon has the 
featured feminine lead. 



CHADWICK TO LAUNCH 
$250000 AD CAMPAIGN 



Enterprise Distributing 
Corporation handles the 
George Larkin and Billy Sul- 
livan productions here. Mid- 
west Film Distributors, Inc., 
is the local exchange handling 
the Reed Howes pictures. 



The latest evidence of un- 
usual activity in the ranks of 
the Independent producers 
comes from the offices of the 
Chadwick Pictures Corpora- 
tion where, it is announced, a 
contract for magazine adver- 
tising involving over a quar- 
ter of a million dollars and 
covering a circulation in ex- 
cess of ten millions, was con- 
sumated last week. 

This is probably the larg- 
est individual advertising con- 
tract ever made in the motion 
picture industry between a 
single producer and publisher, 
according to Joe Silverman 
of Independent Films, local 
distributors for Chadwick. 

Thirteen publications, 
known in advertising circles 
as "The Newstand Group," 
will carry advertising in each 
issue on Chadwick pictures. 
The magazines listed in this 
group include : Action Stories, 
The Adventure Magazine, 
Novelettes, Ace High, Ranch 
Romance, Black Mask, Live 
Stories, Snappy Stories, Tell- 
ing Tales, Breezy Stories, 
Saucy Stories, Young's Maga- 
zine, Droll Stories and others. 



ENTERPRISE 

Stands ready to serve you with the greatest 
offering of Independent product on the mar- 
ket. 

BEFORE YOU BUY 

LOOK THESE OVER! 

9 BIG BOY WILLIAMS 
"TRAIL OF HATE" 
"BLAZE AWAY" 
"THE FRESHIE" 
"RIDERS OF THE SANDSTONE" 
"RED BLOOD AND BLUE" 
"SPORTING WEST" 
(Others to be announced later) 

AND THESE 

8 J. B. Warners, 6 Jack Perrins, 6 Ken 

McDonalds, 8 Al Fergusons, 12 Geo. Larkins, 

6 Billy Sullivans, 4 Ora Carews, 1 H. B. 

Walthal 

All New Product! 

Enterprise Dist. Corp. 

"An Extra Measure of Service." 

Bob Withers, Manager 

111 W. 18th St. Kansas City, Mo. 



THE "AX" IN THE MUSIC TAX 

By CLAIR M. PATEE, 
Owner, Patee Theatre. Lawrence, Kas., Member Executive Committee, M. P. T. O. A. 



KIiIToUS Xfi'l'K — This is the last of a series of articles written for THE REEL 
JOURNAL by Mr. Patee on the music tax situation. The writer is an authority on 
his subject, and has compiled his facts from his briefs taken over a score of years. 
The technical points at issue are thoroughly covered and brought down to date since 
the enactment of the first copyright law in 1700. 



The song "Yes, We Have No Ba- 
nanas'' is not the only lyric theme that 
has been plagiarised from music already 
passed into the public domain and by the 
original law reverting to advancement of 
the public interest. Most of the popular 
music has plagiarised music from foun- 
dation — and docs not indicate original 
creative ability. However, if a musician 
should use a selection from some of the 
old tunes as a music cue, according to the 
demands of the Music Trust, that musi- 
cian would penalize the employer, because 
of playing eight measures of "Yes, We 
Have No Bananas." It is said exhibitors 
in the larger cities, owing to location and 
extensive patronage, are granted tax free 
music by the trust, but the little fellow is, 
in many instances, forced through and 
threatening propaganda, to pay into the 
trust. And the composer of the music is 
said to receive from $15 to $35 for his 
work but the Trust, by this purchase, 
would receive tax for all time, aggre- 
gating many million dollars. 

The Music Trust evidently is not so 
very particular about the quality of the 
music secured at nominal price, but con- 



siders the recompense it will receive from 
the small exhibitor if a musician happens 
to use a portion of the selection as "cue 
music." One of the excuses the Trust 
asserts in justifying the tax is the vast 
bill of po-.tage in sending out their prop- 
aganda. But some times this falls upon 
barren ground, and is not productive of 
return. A certain exhibitor in Kansas, 
who does not use any music, has re- 
ceived t lie flood of threats, terminating 
with "you have been using our music 
and must take out a license." 

It is up to the exhibitor to defend him- 
self against this unjust tax by playing 
only non-taxable music and warning his 
musicians to use great care in their se- 
lections. Then appeal to the U. S. Se. 
ators and Representatives for relief from 
extortion and threats. They are ever 
considerate and eager to be informed of 
any unjust usurpation of the rights of 
their constituents. Their efforts and ser- 
vice are willingly extended when in- 
formed of any oppression arising from 
misinterpretation of the law by those 
who have designed and promoted amuse- 
ments to the advantage of a few con- 



spirators, and subject many to accusations 
and persecution without material evi- 
dence. Write your representatives. Seek 
their aid to protect you, thereby 
strengthening the courage of those- who 
are naturally and through position in 
sympathy with you. 

Exhibitors can secure a list of com- 
posers and publishers of Tax Free Music 
by writing the National organization M. 
P. T. O. of A, 25 West 43rd street. 
New York City. In that list are many 
leading composers who deem their art 
above extortion, and depriving the public 
of the enjoyment of their superior com- 
positions. 

In our midst we have a prominent and 
noted firm of publishers, J. W. Jenkins 
Sons' Music Co., Kansas City. Mo, who 
furnish Tax Free Music. Write them 
and receive copies of excellent composi- 
tions. The writer has just received three 
different selections, "You're Just a Flower 
From an Old Bouquet,'' "Lullaby Moon." 
a beautiful theme for pictures; "Prairie 
Rose,'' a delightful waltz song. 



COLVIN BROWN TO F. B. O. 

New York — Colvin W. Brown, for many 
years prominentlv identified with the mo- 
tion picture industry, and for the last 
several years vice-president and manager 
of distribution of the Thomas H. Ince 
Corporation, has joined Film Booking 
Offices of America, Inc., as a member of 
the executive committee, and will assist 
in the work that is now being handled 
by Major H. C. S. Thompson, president 
of the company, and J. I. Schnitzer, vice- 
president. 



April 25, 1925 



THE REEL JOURNAL 



Page Eleven 



Gloria Back to Lot 

on "Coast of Folly" 

Gloria Swanson will make her next pic- 
ture for Paramount, "The Coast of Folly,'' 
in Hollywood. Announcement to this ef- 
fect was made by Jesse L. Lasky, first 
vice-president in charge of production of 
the Famous Players-Lasky Corporation, 
Ben Blotcky, local manager, declared. 

Forrest Halsey, who is making the 
adaptation of Coningsby Dawson's novel, 
and Allan Dwan, who will produce the 
picture, will leave for the coast early in 
April to make the advance arrangements. 
In the meantime Miss Swanson is making 
daily visits to the Paramount Long 
Island Studio where she is taking an ac- 
tive part in the cutting and editing of 
"Madame Sans-Gene," which she saw 
in assembled form for the first time this 
week. 

At present the picture is in about 13,000 
feet and has about 2,000 feet of titles to 
come. When released it will probably 
be about eight reels in length, Blotcky 
said. 



A SHOWMAN'S EARMARKS. 

According to the old veterans, the defi- 
nition of a good showman is some sort of 
a master personality who can overcome 
the difficulties of any situation and turn 
a "flop" into a "knockout." 

Here's a story about H. A. Jones, man- 
ager of the Sedalia Thearte, Sedalia, Mo., 
which certainly will give the exhibitor fra- 
ternity something to think about. 

Recently, at the conclusion of the mati- 
nee performance at the Sedalia, the last 
reel of the feature burned. It was too 
late to possibly obtain a new print from 
Kansas City for the evening perform- 
ance. But Jones didn't throw up his 
hands. 

The night show was opened as usual. 
When the operator had run up to the last 
foot of the reel, Jones appeared on th'e 
stage and announced that the last reel 
of the feature had been destroyed, and 
to prevent disappointing the audience, he 
would attempt to recount the action of 
the final scenes. 

A motion to the orchestra and the 
music started, and Jones, a good speaker, 
recited in dramatic style a faithful in- 
terpretation of the climax of the picture. 



Better Films List 

1 1 for Educational 

Eleven subjects from the program of 
releases of Educational Film Exchanges, 
Inc., are listed in the "Photoplay Guide'' 
for March, issued by the National Com- 
mittee for Better Films, affiliated with 
the National Board of Review of Motion 
Pictures. 

The first two releases of Educational's 
new series of "Fables in Color,'' "The 
Voice of the Nightingale" and "In the 
Spider's Grip" are listed as well as the 
Tuxedo Comedy, "Dynamite Doggie," 
with Al St. John, "Half a Hero," starring 
Lloyd Hamilton, "Hello Hollywood," a 
Mermaid Comedy with Lige Conley, 
"High Hopes,'' a Cameo Comedy with 
Cliff Bowes, Virginia Vance and Ruth 
Hiatt, the Lyman H. Howe Hodge-Podge 
"Movie Morsels," and four successive is- 
sues of the "Judge's Crossword Puzzle" 
series being released by Educational, ac- 
cording to C. F. Senning, Kansas City 
manager. 



BAD PRINTS 

INJURE BUSINESS 
The condition of prints is a matter 
of concern for exhibitor, distributor 
and producer. One of the most im- 
portant problems affecting this 
business is how to prevent poor 
prints. 

Beginning in an early issue The 
Reel Journal, through the co-opera- 
tion of the Eastman Kodak Com- 
pany, will present a series of illus- 
trated articles under the main title 
of 

FILM MUTILATION and 
HOW TO PREVENT IT 

Watch for this series of illustrated 
articles. 



"U" Buys Radio Story 

for Serial Filming 

Universal has bought Arthur B. 
Reeve's popular boy's story, "The Radio 
Detective." It will be made into a Uni- 
versal serial in ten chapters. 

"The Radio Detective" was published in 
Boy's Life, the official publication of 
the Boy Scouts. Due to the fact that the 
locations in the story are mostly on 
Long Island and in New York City, and 
due to the proximity of Boy Scout Head- 
quarters in New York, it is likely that 
Universal will produce this serial in the 
East. 



Demand for Comedy 

Types Only; Herbel 

New York — There is a distinct demand 
throughout the exhibition field for both 
situation comedies and slap-stick come- 
dies, it is the opinion of H. M. Herbel, 
sales manager of the Century Film Cor- 
poration, producers of Century Comedies, 
and, as an attempt to supply this de- 
mand, Century's production policy has 
been recast, and all Century Comedy pro- 
duction divided into these two classes, 
he announces. 



Vitagraph Opening 

Two New Offices 

New York — Edward Auger, assistant 
general manager of Vitagraph, returned 
to New York this week from a trip into 
Canada and to points in the Missouri 
valley, including Kansas City, bringing 
roseate reports of motion picture pros- 
perity. He found Vitagraph business so 
heavy, indeed, that he arranged for the 
opening of two new Vitagraph sub-sales 
offices. 

One of the new offices will be at Des 
Moines, la., and will be under the super- 
vision of E. F. Tarbell, the branch man- 
ager at Omaha. The other will be at 
Calgary, in the territory covered by the 
Winnipeg branch office, of which A. S. 
Clatworthy is manager. 



EARLHURD 

CARTOON 

Ingenuity in construction, originality 
in story and an abundance of laughs 
make these single- reel novelties 
favorites with any type of house. 

"BONEYARD BLUES" 

"THE HOBOKEN NIGHTINGALE" 

"THE SAWMILL FOUR" 

"THE ARTIST'S MODEL" 



^ 



If (Sd.iLcaUcma£ ' ictu-vnJ 




MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



Page Twelve 



THE REEL JOURNAL 



RATES TO MILWAUKEE M. P. T. O. A. MEET, MAY 12-14. 
The following is a schedule of fares and rates offered by leading roads tor the 
conveniencp of visitors attending the M. P. T. O. A. convent.on at M.lwaukee, May 
12, 13 and 14. ^^ ^^ A-HALF ROUND TRIP 

Fare, one way ' ' , 

Half fare return . .... .- r-} 

Get vour certificate for return trip with ticket in Kansas City. 

NIGHT ROUTE 

Leave Kansas City at 9:00 P. M. 

Arrive Chicago •-•'» A. M. 

Leave Chicago (transfer in bus) 10:25 A. M. 

Arrive Milwaukee 12:30 Noon 

MORNING ROUTE 
Leave Kansas City «:30 A. M. 

Arrive Chicago 8=55 P. M. 

Arrive Milwaukee 10:0<) P ' M - 

Tickets on sale from May 7 to 18. 
Sleeper charge, Kansas City to Chicago, $4.50. 
For additional information address C. M. Patee, Patee Theatre, Lawrence, Ka... 
Member Executive Committee, M. P. T. O. A. 



Re-Issues Must Carry 

Old Titles— U. S. 

Washington.— A blow against the 
practices of promoters in re-issuing old 
films under changed titles was dealt by 
the Federal Trade Commission here today 
in an order against four respondents in 
New York, Philadelphia and Boston. The 
order maintained that in all re-issues, the 
old title should be displayed as promi- 
nently as the changed title. 

The order named the Capital Film Ex- 
change of Philadelphia, Wm. Alexander 
of New York, Herman Rifkin of Boston 
and the Films Distributors' League of 
New York. 

It was charged that while a Douglas 
Fairbanks film, "The Three Musketeers,'' 
was being shown in New York, a re-issue 
of an old Fairbanks picture, "D'Artag- 
nan," was issued by the respondents un- 
der the title, "The Three Musketeers." 



M. P. T. O. Convention 

In Biggest Program 



Meeting Here April 27-28 May Pass All 
Records. 



in 



by postoffice representative. 

2:30 p. m. Closed business session. 

4 p. m. Election of officers. 

5:30 p. m. Adjournment. 

7:30 p. m. Banquet in Francis I room 
Hotel Baltimore. 

As to speakers, invitations have been 
sent to Will Hays; Dr. Burris A. Jenkins, 
pastor of the First Christian church. Kan- 
sas City; Governor Ben S. Paulen of Kan- 
sas; Governor Sam A. Baker of Missouri, 
and Mrs. Henry N. Ess of Kansas City, 
president of the State Federation of 
Women':'. Clubs. 



April 25, 1925 

K. C. Critic Praises 

"Thundering Herd" 

Miss Prosser, critic of the Kansas Ctiy 
Star, in reviewing the Paramount Picture, 
''The Thundering Herd,'' hails it as being 
a close second, if not the equal of "The 
Covered Wagon." "The Thundering 
Herd" was produced by Paramount in Yel- 
lowstone National Park, and features 
among its countless thrills the hair-raising 
stampede of the world's largest buffalo 
herd — a scene fraught with lightning ac- 
tion, breathless suspense, and terrific ad- 
venture. 

In reviewing this stampede, the Star 
says : 'The thrills pile up here. Much is 
due to the excellent acting of the cast, 
which scores higher than that in the 
'Covered Wagon.' Jack Holt as the hero 
and Noah Beery as the villain are much 
better than Warren Kerrigan and Ernest 
Torrence were in similar roles in t lie 
'Covered Wagon.' Lois Wilson, the hero- 
ine of both productions, is much more 
convincing in this piece." 

These are the subjects which will be 
discussed. 

Report on revised uniform contract. 

Concrete facts and figures on the music 
tax. 

Review of recent legislative activities. 

Report on joint board of arbitration. 

The carnival and tent show situation. 

School, church, park and non-theatrical 
opposition. 

Producer owned and controlled thea- 
tres. 

Road showing of feature productions. 



Save dates for 



HOUSE 
TERf 



The last minute arrangement of the 
M. P. T. O. Kansas- Missouri conven- 
ion, to be held in Kansas City, Baltimore 
Ih.ul, April 27-28, has been completed, 
the program outlined, invitations issued, 
and, in general, a convention which will 
dwarf all others in the Kansas-Missouri 
territory is just around the corner await- 
ing its beckoning. 

The tentative program: 
Monday. 
9:30 a. in. Registration. 
10:30 a. m. Address of welcome by 
Mayor Albert I. Beach of Kansas City 
and presentation of the key of the city 
to exhibitors. 

11 a. m. Roll call and reading of the 
minutes of the seventh annual convention. 

U:30 a. in. Appointment of nmittees. 

i [i m. Talk mi exploitation by How 
i ill K Jameyson of the Miller Theatre, 
Wichita. Kas. 

I I.. ]>. in. Closed business session. 

30 p. in Adjournment 
8:20 p. ni. Theatre party at Orpheum 

Tuesday. 

in a. in. Reports of committe 

in mi a. m. Closed business session. 

11:80 a. m. Address by Mrs, Bleanore 

C Wialton, chairman of the Better Films 

Committee of the Women's City Club of 

Kn nsas City. 

1 p. in. Talk "n parcel post shipment 
of films and proper methods of doing It, 




The most lovable figure in 
detective fiction, Drought 
gto the screen in a n exc 1 1 - 
ing mystery replete with 
suspense, love, humor: and 
thrills. Millions know 

Raffles, ami will delight in 
seeing this picture of bis 
thrilling adventures. 



A 

UNIVERSAL 

JEWEL 



April 25, 1925 



THE REEL JOURNAL 



Page Thirteen 




Its Laughing 
Lightning! 



Everybody Says it's a 
Comedy WOW! 



"The situations evoked hilarious 
laughter." 

— Mordaunt Hall, 

N. Y. Times 

"A snappy comedy that effervesces 

and bubbles merrily to a thrilly 

climax." 

— Dorothy Herzog 

N. Y. Daily Mirror 



"I haven't liked this young man 
as much in any picture as I do in 

'Introduce Me.' " 

— Louella Parsons 
N. Y. American 

" 'Introduce Me' is a surefire hit, in 
which Douglas MacLean outshines 
all his previous efforts." 

— Regina Cannon, 
N. Y. Eve. Graphic 

"It is the perfect comedy. Don't 

miss it." 

— Harriette Underhill 
N. Y. Herald-Tribune 



"Hair-raising thrills with under- 
lying comedy." 

— George Gerhard, 
N. Y. Eve. World 



"You will howl at 'Introduce Me.' " 
— Rose Pelswick, 
N. Y. Eve. Journal 

"Douglas MacLean in one of those 
swift rolling films like 'The Hot- 
tentot.' " 

— Mildred Spain, 

N. Y. News 

"Douglas MacLean's appearancle 
on the screen is a cue for real fun." 
— Peter Milne, 
N. Y. Telegraph 

"A series of screamingly funny ad- 
ventures." 

— N. Y. Eve. Bulletin 

" 'Introduce Me' attains high peaks 
of merriment." 

— Frank Vreeland, 
N. Y. Eve. Telegram 



You'll roar and roll out of your seats at 

Douglas MacLean 



in 



"Introduce Me" 

Released by 

Associated Exhibitors 



Physical Distributor 
Pathe Exchange, Inc. 



J. S. Woody, President 



KANSAS CITY, 111 West 17th St. 

D. L. MARTIN, Mgr. 
ST. LOUIS, 3312 Olive St. 

ROY DICKSON, Mgr. 



You've 




COMING FROM F.R0 



ALSO TWO WONDERFUL SERIES OF TWO-REELERS 
AND BOX OFFICE COMEDIES AND CARTOONS 



WATCH FOR OUR HUGE TRADE 
PAPER ANNOUNCEMENT 



Which will list our STARS— AUTHORS and DIRECTORS 
including vital information for all Exhibitors 

MOST IMPORTANT OF ALL " , 

HOLD YOUR PLAY DATES OPEN/ 



FILM BOOKING OFFICES 




Snovrer Hide, Knnsns City, Mo. 127 S. Hudson, Oklnhmna City. Okln, 
3312 Olive Street, St. Louis, Mo. 100 S, Cross Street, Little Roek, Ark, 



April 25, 1925 



THE REEL JOURNAL 



Page Fifteen 



Laemmle Jubilee on, 
St. Louis and K. C. High 



DEMILLE ANNOUNCES TWO 



Although this is number 13. this is Uni- 
versale lucky year, and that's vouched 
for by none other than the little wizard 
of the Industry, Carl Laemmle, U chief- 
tan. 

In commemoration of the anniversary 
of Universale founding thirteen years ago, 
a special sales drive has been launched 
from all exchanges, to be called the 
"Laemmle Jubilee." The date of the cam- 
paign is from April 12 to May 9. 

According to reports, both the St. Louis 
and Kansas City Universal exchanges are 
experiencing gratifying response to the 
celebration. In the Kansas City territory, 
more than 200 pledges have already been 
obtained, according to L. B. Metzger, 
manager. 



F. B. O. PROMISES ACTION 



Stunt Stars in Heyday on Coming Pro- 
gram. 



Having completed "That Devil Que- 
mado,'' in which he portrays a romantic 
character for the first time, Fred Thom- 
son has embarked on his third Western 
production for F. E. O, "The Bandit's 
Baby," according to Roy Churchill, local 
manager. James Hogan is directing. The 
story is an original by Leete Renick 
Brown. 

Despite an accident which kept Evelyn 
Brent confined to her Hollywood home 
for several days, she will complete "Alias 
Mary Flynn" on time, according to B. P. 
Fineman, F. B. O. general manager. 

"Lefty'' Flynn has launched his second 
comedy drama, "High and Handsome," a 
Gerald Beaumont story. 

Dick Talmadge has started "Sporting 
Grit.'' Arthur Rosson is directing. 

Wesley Ruggles continues to hit a fast 
pace with the new H. C. Witwer two 
reel series, "The Pacemakers, 1 ' in which 
George O'Hara and Alberta Vaughn are 
co-starred. He is now at work on Epi- 
sode No. 6 and has six more to go. 

Leo Meehan, son-in-law of the late 
Gene Stratton-Porter, director and au- 
thor, is at Catalina preparing the con- 
tinuity for his next Stratton-Porter pro- 
duction, "Her Father's Daughter." 



DEMILLE SIGNS GOUDAL 



French Actress Cast for "Coming of 
Amos." 

A runaway French school girl is now 
the latest to place her feet on the up- 
ward questing rungs of the motion pic- 
ture ladder. Jetta Goudal, who skipped 
from her Parisian home at fifteen to gef 
on the stage, is the latest candidate for 
stardom under the management of Cecil 
De Mille, creator of the glories of Gloria 
Swanson, Thomas Meighan, the late Wal- 
lace Reid, et al. 

The first appearance of Miss Goudal 
under the De Mille management will be 
in a featured role of "The Coming of 
Amos," the first Rod la Rocque starring 
picture, to be directed by Paul Sloane. 



PASTOR RUNS MOVIE. 

Bath, Eng. — The vicar of Monkton 
Combe, near here, is opening a village 
moving picture theater. He will be man- 
ager and operator of the projection ma- 
chine. 



"Road to Yesterday" and "Hell's High- 
road" Coming. 



New York — An official announcement 
from Cecil DeMille is that he will start 
the production of "The Road tc Yester- 
day" about June 15th. 

"The Roaet to Yesterday" is one of the 
most prominent box-office successes in 
the last quarter century of the drama. 
It is by Beulah Marie Dix and E. C. 
Sutherland and was first played in 1903. 

Leatrice Joy's first starring vehicle will 
be "Hell's Highroad," adapted by Eve Un- 
sell from the successful novel by Ernest 
Pascal, author of "The Dark Swan," one 
of the biggest current stage successes on 
Broadway, New York. 

Edmund Burns will play opposite Miss 
Joy in the vehicle which is to be directed 
by Frank Urson and Paul Iribe. 



Educational Filming 

Race to Save Nome 

Immediately following the arrival in 
Seattle of Gunnar Kasson, and his dog- 
team, headed by Balto, the canine hero 
of the historic dash to Nome with the 
antitoxin to save the diphtheria stricken 
city, E. W. Hammons, President of Edu- 
cational Film Exchanges, Inc., announced 
that Educational will release a two-reel 
special featuring this heroic pair, accord- 
ing to C. F. Senning, Kansas City man- 
ager. The picture is now being produced 
by Sol Lesser and the re-enactment of the 
actual race has already been filmed in 
Alaska in the same localities in which the 
desperate struggle with death transpired. 
"Balto's Race to Nome," will be the title. 



Vitagraph Signs Many 
Widely Known Stars 



In following out its program of expan- 
sion, Vitagraph has recently added a num- 
ber of widely-known stars to its casts. 
Thereby, many stars who first came into 
prominence under trie Vitagraph banner 
years ago return to the fold, according 
to C. A. Schultz. Kansas City manager. 

Among the big names recently obtained 
for Vitagraph's coming offerings are : 
Frank Mayo, Nazimova, Aileen Pringle, 
Mildred Harris, Anita Stewart, Mae 
Marsh, Elsie Ferguson and Carlton Miller. 

Schultz stated that the coming year 
would witness the lauching of the greatest 
program in the history of his company. 



"WESTERN STARS" ON LOCATION. 

With production started and the prin- 
cipal members of the cast on the way to 
Arizona or already arrived, announce- 
ment was made by Jesse L. Lasky, first 
vice-president of Famous Players, in 
charge of production that the complete 
cast for "The Light of Western Stars" 
had been organized. 

Jack Holt. Billie Dove, Noah Beery and 
Alma Bennett are tlfe featured players. 

Hurrah 

For Bigger Box Office 

,; >/ ,.ftoHts/ 



o* ". 



Laemmle Jubilee 






HERE'S A CHANCE TO 
SAVE REAL MONEY! 

We're making exceptionally low 
prices on the following slightly used 
equipment, all in extra fine condition. 



2 GE Mazda Equipment, late Type. 
2 D Model Motiograph Front Shut- 
ters. 


1 E DeLuxe Motiograph. 
1 F Model Motiograph, latest Type. 
1 Kliegle Spot Lamp, with color 
Wheel. 


2 Bell-Howell Transformers. 


1 Fort Wayne Compensarc. 

2 Powers 6 E Type Machines. 



IF INTERESTED WRITE FOR PRICES 




CLYDE H. BADGER 



STEBBINS 



1822WYANDOTTE-a4g^/iPe/^/ei/wg/a^KANSASClTY,MO.J 



Page Sixteen 



THE 



JOURNAL 




April 25, 1925 



^"". " .""7"7 



EXPLOITATION 

IDEAS ^IHINTS 



Edited 

OPENING WITH FREE MATINEE 
INSURES BIG HOUSE FOR SERIAL 

There's one sure . way of ''selling'' a 
serial to the puhlic, get 'em on the open- 
ing episodes and on each subsequent epi- 
sode you got the ones you play to at the 
opening. 

Cullen Espy, manager of th'e first-run 
West End Lyric, in St. Louis, "sold" 
Universal's "The Great Circus Mystery," 
in this way. Assisted by Maurice Davis, 
Universal exploiteer in St. Louis, Espy 
used a specially-prepared trailer and 
handbills to announce that between four 
o'clock and five o'clock on the Saturday 
afternoon that the serial opened, he would 
admit children free to the showing. 

Handbills were distributed twenty 
blocks around the theatre, and two bally- 
hoo clowns who made friends with the 
kids, distributed these near the school- 
yards as well. In his newspaper advertis- 
ing, Epsy bought 210-line space in the 
St. Louis papers — an expensive "buy." 
but worth the money — to announce the 
first episode's showing. 

This ad featured a runaway elephant, 
upsetting a cage of tigers, from which 
a huge Bengal escaped. He also used a 
panel to tell the kids that each of them 
would be presented with a gift bar of 
"circus candy'' at the opening episode. 

Espv did a tremendous "kid 'business" 
on his opening, particularly between four 
and five o'clock. From the comments of 
the children, though, Espy feels assured 
he has a cinched attendance on serial days 
all through the run of "The Great Circus 
Mystery." 



'BOB" GARY, 



by R. C 

GOLDMAN'S BROADCAST RE- 
VIEWS EXPLOIT "MAD WHIRL" 

A giant-sized radio receiving set, roll- 
ing along the streets of St. Louis broad- 
casting newspaper reviews on Universal's 
"The Mad Whirl," was used to ballyhoo 
that picture when it played William 
Goldman's Kings and Rivoli theatres. 

With Maurice Davis, St. Louis exploi- 
teer for Universal, Al McGinness, Gold- 
man's publicity man, tied up the St. Louis 
Star's broadcasting station, WIL, to 
sponsor the stunt. Over a Durant Star 
the truck, an announcer at a microphone 
would announce "This is Station WIL, 
the St. Louis Star, broadcasting from 
College Inn, Chicago. The Star presents 
Isham Jones' Orchestra playing "All 
Alone." Then a phonograph in the truck 
would do its stuff. 

Th'e truck carried a sign, "Station WIL 
— the St. Louis Star Broadcasting." In 
truck, a "phoney" simulation of a giant 
receiving set was built, with antennae 
strung on poles on top of the truck. 

Between musical presentations, the an- 
nouncer would proclaim : "This is Sta- 
tion WIL, the St. Louis Star, broadcast- 
ing. Reviewing 'The Mad Whirl,' now 
at the Kings and Rivoli, the Washington 
(D. C.) Post declared: 'Of all the pic- 
tures, etc.'." 

In addition to the truck, Goldman used 
throwaways, lobby-displays and news- 
paper advertising to "sell" the picture. 



Universal Exploiteer. 

NEW EXPLOITATION ANGLE 
FOR "INTRODUCE ME" 

A number of unusual stunts have been 
prepared for the latest Douglas MacLean 
comedy, "Introduce Me" which is being 
released through Associated Exhibitors, 
according to D. L. Martin, K. C. Man- 
ager.' 

Two ideas which will be especially ef- 
fective in obtaining newspaper space are 
a comic strip and a series of prize lime- 
ricks. 

The cartoon strp is in the form of a 
Minute Movie and with effective sketches 
and captions traces the career of the hero 
of Douglas MacLean from the point 
where he meets the little lady with the 
soft-boiled eyes in the Paris railway sta- 
tion, to the Alps where the hero climbs 
a mountain and is chased over the peak 
by a man-eating bear and falls down 
the other side, all wrapped up in a huge 
snowball, which the heroine catches in 
her outstretched arms, in saving the hero, 
This strip was prepared by a we 



known 
New York newspaper cartoonist and will 
find a place in practically every newspa- 
per in the country. This is to be of- 
fered with prizes for the best limericks 
submitted. 




OLD TIME BILL PULLED. 

With the co-operation of Vitagraph, L. 
R. Barhyelt, managing director of Poli's 
Palace, Meriden, Conn., arranged an "Old 
Time Movie Bill" for that theatre re- 
cently, with early-day Vitagraph features 
as the attractions. John Bunny in "Pick- 
wick Papers" and Mr. and Mrs. Sidney 
Drew in "The Professional Scapegoat" 
were the offerings. 



BOXING BOUTS A PRELUDE 
FOR "CAPT. BLOOD" 



The crowd of "kids" at Espy's opening of "The Great Circus Mystery. 



The many and vigorous punches in 
Rafael Sabatini's "Captain Blood," pro- 
duced by David Smith, received unusual 
recognition when this Vitagraph special 
appeared recently at the Glenn Dickin- 
son's Bowersock Theatre in Lawrence, 
Kas. 

Lawrence is the seat of the University 
of Kansas, and the authorities of that in- 
stitution gave particular attention to this 
photoplay as one worthy of patronage 
by college students. With the co-opera- 
tion of the varsity athletic societies, the 
managing director of the theatre ar- 
ranged a special prologue, consisting, 
among other features, of three three- 
round boxing bouts by leading student 
athletes. This worked up a fine com- 
ment for the show, and incidentally, a 
good crowd. 



April 25, 1925 



THE REEL JOURNAL 



; - e Seventeen 




*W 




LOUIS 

FILM MARKET 



^^i^.\s\ \\< 



St. Louis Film Corp. 

in Air with Radio 



New Missouri Company Announces Big 
Publicity Plans. 



Something distinctively different in ra- 
dio broadcasting programs lias been an- 
nounced by the Film Corporation of 
America which formally dedicated its new 
radio station KFVE in its University Mo- 
tion Picture Studios, Egyptian Building, 
6800 Delmar boulevard, University City, 
Mo., on Wednesday evening, April 15. 

This new station, which will have an 
international range, will not broadcast 
during the hours motion picture theatres 
have on shows, but will confine its opera- 
tions to between 6 and 7 p. m. and after 
11 p. m. A feature of its broadcasting 
schedules will be reviews of current mo- 
tion picture, dramatic and vaudeville and 
other amusements by an internationally 
kin>wn motion picture director and actor. 

At the formal dedication of the radio 
station on Wednesday evening Mayor- 
elect O. A. Cunningham will preside. It 
will be his first public appearance since 
his election on April 7. Other recently 
elected city officers of University City 
will also be present. 

The Film Corporation of America, a 
Missouri corporation with a paid-uo c 1 ' 1 
talization of $350,000, has no connection 
with any other motion picture production 
or distribution organizations. It will 

fdiic" program feature pictures, come- 
dies, educational and industrial pictures 
and also operates departments for the 
production of trailers, art titles and other 
propaganda films and also for family 
group films. 

C, B. Clapp, well known capitalist and 
banker of Moberly, Mo., is president and 
prinicpal owner of the Film Corporation 
of America. 



BIG NEWSPAPER SPACE 
FILLS NEW MAPLEWOOD 



Announced in a double-truck, which not 
only cost him nothing but on which lie 
made money, was the stunt Dave Nelson 
used to "sell" his New Maplewood Thea- 
tre to the public on its opening. 

The new house, ranked as the most 
beautiful suburban house in St. .Louis, 
excluding the Tivoli in University City. 
opened Saturday, March 28, to better 
than capacity business. Not only did Nel- 
son fill the 1,500 seats in the theatre, but 
he lined hundreds in his spacious aisles 
and huge lobby for this occasion. 

The double-truck, which Maurice Davis, 
St. Louis Universal exploiteer, put out for 
Nelson, appeared in the Maplewood News- 
Champion, a newspaper which thoroughly 
covers that rich suburb. The double-truck 
contained a story on the theatre, its first 
week's program, a four-column announce- 
ment of its opening program, a story on 
the pictures booked for the theatre, a 
wire of congratulations from Carl Laem- 
mle, and a story on Nelson's experience 
in the amusement business and a pictorial 
representation of the stars which would 
en»»rtain the New Maplewood's natrons 

Contractors who finished the building 
■ lid other people with whom Nelson does 
business, paid for the page, and gave Nel- 
s n a profit over its cost. In return, they 
wore given small-space ads on the out- 
side columns of the truck, telling what 



2,000 SEATS FOR NEGROES. 

A. A. Gralnick. prominent retail cloth- 
ing and shoe dealer of St. Louis, Mo., has 
announced plans for a 2000-seat theatre 
for negroes to be erected at Jefferson 
avenue and Market street. Several stores 
and offices will be included in the struc- 
ture which will front 125 feet on Jeffer- 
son avenue by a depth of 106 feet on 
Market street. 



Start Work May 15 

on New Ambassador 

Skouras Brothers Enterprises of St. 
Louis which plans to increase its capi- 
talization from $1,000,000 to $8,000,000, has 
announced officially that construction of 
the $5,500,000 Ambassador theatre and of- 
fice building at Seventh and Locust 
Streets, St. Louis, will get under way 
May 1. The taking of bids will be closed 
on April 27. The plans have been pre- 
pared by C. W. and George L. Rapp of 
Chicago. 

Skouras Brothers own the Grand Cen- 
tral, West End Lyric and Down Town 
Lyric theatres, Lyric Skydome and also 
own a controlling interest in the Capitol 
Theatre and a half interest in the St. 
Louis Amusement Company, which has 
fifteen outlying theatres and several large 
airdomes. In addition they hold the fran- 
chise for First National Pictures in this 
territory and own the St. Louis Film Ex- 
change. 

They hope to have the Ambassador 
Theatre ready by July, 1926. Skouras 
Brothers Enterprises is a Delaware cor- 
poration. 

Fronting 104 feet on Seventh street, 
with a depth of 131 feet on Locust street, 
the main building will rise 17 stories above 
the street level, with a tower extending 
seven additional stories. The whole struc- 
ture, including the tower, will have a 
height of approximately 300 feet. 



part they had played in building the new 

house. 

The new theatre opened with a 100 per 
cent Universal program. Reginald Denny, 
in "Oh, Doctor!" furnished the feature; 
an Andy Gump comedy and an Interna- 
tional Newsreel completed the picture end 
of the program, though Nelson obtained 
Elmer McDonald, barytone, from the first 
run Missouri Theatre for iiis added at- 
traction. 

The New Maplewood is a one-floor 
house, covering 15.000 square feet in all. 
Its 1,500 seats are divided into three sec- 
tions. Construction is fireproof through- 
out. The house is Moorish in its archi- 
tectural finish, with curved and pointed 
arches adding to its beauy. The walls are- 
of Crafex, giving it the appearance of old 
bronze. Semi-indirect lighting is used. 

To provide for a possible combination- 
house policy, the theatre's stage is deep 
enough to provide for vaudeville. Nelson 
announced he would charge 20 cents and 
10 cents as his admissions, with no devia- 
tion on his only matinee-day — Sunday. 



BRIGHT BITS 

and 

NEWSY NOTES 



Motion pictures are being used by the 
Presbyterian churches of St. Lous to re- 
cruit young men and women for mission- 
ary service in Egypt and the Holy Land. 



BLUE LAWS LOOM? 

Bloomington, 111., on April 7 expressed 
a preference for a ban on Sunday amuse- 
ments. Mayor Frank H. Blose, Repub- 
lican, seeking re-election on a Blue plat- 
form, went over easily. 



St. Louis, Mo., on April 7 elected Victor 
J. Miller, Republican, mayor. He ran on 
a "law enforcement platform." Some of 
his ardent supporters believe that he 
would sign a Sunday closing measure if 
it could get through the Board of Alder- 
men. He went over by 3,124 votes but 
ran 17.000 behind his ticket. 



Alfred Lubin. 52 years old. manager of 
the Liberty Music Hall. 3627 Delmar 
boulevard, St. Louis, Mo., dropped dead in 
the theatre on Friday night, April 9. 
Heart disease caused his death. 



O. F. Lessing, salesman for Jack Weil 
Productions, is handling a line of insur- 
ance on the side. Many of the bovs along 
Picture Row have taken out policies with 
him. 



Dr. A. B. Hulbert. professor of history 
it Colorado University, in an address here 
contended that the motion picture pro- 
ducers have overplayed Indian battles in 
tilms dealing with pioneer days in the 
West. He stated that he had made a verv 
exhaustive study and found that but 33 
whit.- persons were killed by Indians 
while making the trip over the old Ore- 
gon trail to the West out of a total of 
75,000 pioneers. 



MO. "BLUE" BILLS DIE. 

No Blue Laws got through the Missouri 
legislature, which adjourned on Wednes- 
day. April 8. The reformers had intro- 
duced Sunday closing, censorship and a 
bill preventing the sales of tickets after 
all seats were taken in theatres, but each 
of these bills died in committees. 



"Sunken Silver" is the fourth consecu- 
tive Pathe serial booked bv the Missouri 
Theatre, the Paramount first run house 
in St. Louis. 



Fred L. Cornwell. owner of the Del- 
monte Theatre, has obtained the St Louis 
first run rights on several big Para- 
mount pictures including "The Contra- 
band," "Salome of the Tenements." 
"Worldly Goods" and "Tomorrow's Love" 



Mike Dunn, salesman for the St. Louis 
Film Exchange, has come in from the road 
to take charge of the bo. .king department, 
replacing Johnny Noehrn who has joined 
tht Pathe sales staff. Fred Wasge'n is 
another addition to the Pathe forces They 
replace Wallace Akin and D. E. Boswell 
resigned. 



The funeral of Lee Turner mari.»er o f 
the Strand Theatre. Eldorado, 111., was 
held on Thursday, April 9. 



The Liberty Music Hall baseball team 
beat the Missouri Theatre outfit at Fair- 
ground Park. Wednesday, April 8, score 
8 to 3. It was the first game between 
movie ball tossers this season. 



The Victory Theatre at Farmersville, 
111., is open again. 



Page Eighteen 



THE REEL JOURNAL 



April 25, 1925 




F. B. O. 

Fred Thomson Series — These pictures 
are pleasing my patrons. Plenty of ac- 
tion and thrills. Good bet for small 
towns. — Delphus Theatre, Mound City, 
Mo. 

Fred Thomson Series — The first six 
Thomsons went over in good shape. So 
have bought the second series. They all 
please my patrons. — D. M. Martin, Mar- 
tin, Oregon, Mo. 

In Fast Company, Richard Talmadge — 
This is surely one fine picture. You can 
go the limit on this one. — O C. Golden, 
Missouri, La Belle, Mo. 

The Air Hawk, Richard Talmadge — A 
great stunt picture. Plenty of action. 
Exhibitors will make no mistake in book- 
ing it, as it certainly is a drawing card 
if advertised right. — G. L. Rugg, City Hall, 
Robinson, Kas. 

Broken Laws, Mrs. Wallace Reid — A 
wonderful picture and every exhibitor 
owes it to their community. Did very 
good business in spite of mumps epidemic 
in my town. — G. L. Rugg, City Hall, Rob- 
inson, Kas. 

American Manners, Richard Talmadge — - 
The best Talmadge ever run in our house. 
Had adults as well as children in an up- 
roar and all my patrons were very much 
pleased with it. — F. W. Hewes, Bona- 
venture, Kansas City, Mo. 

The Air Hawk, Cloud Rider, Al Wilson 
— These are splendid air stunt pictures. 
Audiences more than pleased. Good busi- 
ness. — Oscar R'einert, Elite, Humboldt, 
Kas. 

FIRST NATIONAL. 

The Love Master, Strongheart — Pleased 
practically all of our patrons. Scenery 
in this picture is beautiful. Print good. 
Accessories excellent. — F. W. Hoffman, 
Community, Bern, Kas. 

Trouble, Jackie 'Coogan — Everybody 
enjoyed the picture. Print good. — IB. Rus- 
sell, School, Gilliam, Mo. 

Skin Deep, Milton Sills— Pleased 100%. 
It teaches a wonderful lesson. Everyone 
should play this one. Print good. — C. R. 
Hawks, Legion, Harveyville, Mo. 

Children of the Dust, Johnny Walker— 
A mighty fine show. Will not please the 
jazz and roughnecks, but all the better or 
thinking people will praise it. It has a 
little bit of heaven in it. As clean as if 
it was made in Heaven itself. Print A-l. 
— O. S. Shonyo, Gym. Bushton, Kas. 

Love Master, Strongheart — Good pic- 
ture. Crowd seemed well pleased. Print 
and advertising good.— I. O. O. F., Rich- 
mond, Kas. 

As Man Desires, Milton Sills— Very 
! entertainment, well produced. Print 

'I Henry Tucker, 

Tucker, Liberal, Kas. 

Daddy, Jackie Coogan— This was a 
good picture. All who saw it were sat- 
i i Mil. Film rental was tn,> high 
made only a few dollars abo\ .■ pi ii e 
of film. Print very good. Mrs. O. Deus- 
enberg, Bertina, Ionia, Kas. 

Thief in Paradise, Aileen I'ringle — This 
is all that the advertising says it is. 
Pli a ed 1009? and will add prestige to any 
theatre. Prim good. Advertising fine.— 
Jack Moore, Olive, St. Joe, Mo. 



Wonderful Thing, Norma Talmadge — 
Fine picture. Norma Talmadge always 
good. Wish I had all her pictures. — C. C. 
Perry, Rex Theatre, Maysville, Mo. 
MIDWEST 

Mine With Iron Door — A very good 
audience. Did not register at box-office 
as high as Man's a Man but several said 
they liked it much better. It is a good 
drawing card and a better picture. Con- 
dition of print excellent, accessories good. 
— E. L. Delano, Electric Theatre, Agra, 
Kas. 

Daughters of Pleasure — Played Daugh- 
ters of Pleasure today. Pleased audience, 
a good picture. Condition of print good. 
— R. E. Karnes, Royal Theatre, Seneca, 
Kas. 

Listen Lester — A very pleasing comedy 
drama. Business average. Condition of 
print and accessories O. K. — C. W. 
Goodell, Pastime Theatre, Ottawa, Kas. 

Re-Creation of Brian Kent — Excellent 
picture that drew fairly well and pleased 
immensely. Wrights always good here. 
Cndition of print fine. Acessories O. K. — 
H. E. Schlichter, Liggett Theatre, Madi- 
son, Kas. 

Captain January — High class entertain- 
ment, excellent direction, but juvenile 
stars do not register heavy at the box- 
office. Condition of print good, acces- 
sories good. — H. R. Bisby, Isis Theatre, 
Augusta, Kas. 

Mine With Iron Door — A very good 
production. Worthy of any house or pat- 
ronage. Condition of print good, acces- 
sories good. — Conrad Gabriel, Garden 
Theatre, Garden City, Kas. 

Lightning Romance — Served to please 
the Friday and Saturday night crowds 
very well. Conditions of print perfect, 
accessries good. — T. T. Bailey, Princess 
Theatre, Stanberry, Mo. 

Listen Lester — Drew a large crowd. 
Everyone enjoyed the play and everyone 
praised it highly. One of the best pic- 
tures ever shown here. Conditions of 
print clear, accessories O. K. — Mrs. Marie 
Lucey, Community Theatre, Hazelton, 
Kas. 

PATHE 

Into the Net, Johny Walker and Allene 
Ray — Have just finished this serial. It 
can't be beaten. Book it and boost It. 
It has the goods. All Pathe serials are 
good.— W. S. Owen, Russell, Brunswick, 
Mo. 

Into th> Net — The best serial I have 
ever run. Made me money. Just bought 
"Galloping Hoofs" to follow. — O. C. Ken- 
nedy, Electric, Glasgow, Mo. 
UNIVERSAL. 

Western Series, with Gibson, Hoxie and 
Desmond — They are all good and making 
us money. — Oscar Reinert, Elite, Hum- 
boldt, Kas. 

VITAGRAPH. 

Between Friends, Lou Tellegen — A 
good picture. Can't go wrong on this 
one. — Franklin Theatre, Piggott, Ark. 

The Man Next Door, all star — Every ex- 
hibitor should book this one. One of the 
best I have ever run. Film good. — Chas. 
Cook, Community Theatre, Noble, 111. 



Behold This Woman, Irene Rich — A 

good society drama. Film good. A. M. 

Lyons, Strand, Vincennes, Ind. 

Captain Blood. All Star — Oh, what a 
picture 1 Don't overlook this one. Great 
business and pleased 100%. — H. P. Von- 
derschmitt, Liberty, Washington, Ind. 

Behold This Woman — As good a picture 
as one would want to see. Something 
different. Business good, also film. — H. 
P. Vonderschmitt, Liberty, Washington, 
Ind. 

Code of the Wilderness, all star — If you 
want a real Western book this one. It's 
great. I have requests to run it again 
and I will. — H. P. Vonderschmitt, Liberty, 
Washington, Ind. 

Captain Blood, all star — The best busi- 
ness I've had in some time, and they 
liked it. It's a real picture. — Chas. 
Sweeton, Strand, Evansville, Ind. 
STATES RIGHTS. 

Ridin' West, Jack Patton — A good west- 
ern, full of action. — F. E. Muelberger, 
Eagle, Edgewood, 111. 

Branded a Bandit, Yakima Canutt — This 
new Western star has the action and per- 
sonality that insures good pictures. — 
Oscar Reinert, Elite, Humboldt, Kas. 

Three Days to Live, Ora Carew — A good 
detective story and full of action. End- 
ing is fine. Book it. — F. E. Muelberger, 
Eagle, Edgewood, 111. 

Wrong Woman, Olive Tell— A fine pic- 
ture. Pleased 100%. I class this one 
with Wildness of Youth and Mother 
Eternal. — F. E. Muelberger, Eagle, Edge- 
wood, 111. 

The Vanishing Gun Man, Roy Stewart — 
This a good Western with plenty of ac- 
tion and some strains of good comedy. 
Good print and can buy it right. — F. E. 
Muelberger, Eagle, Edgewood, III. 

Calibre 45, Frank Farnum — Surely, this 
is a good red hot Western. Plenty of ac- 
tion and pep and should please all. — F. E. 
Muelberger, Eagle, Edgewood, III. 

Midnight Riders, Bill Patton— An old 
time piece of the good wild and wooly 
west. Full of pep and action.— F. E. 
Muelberger, Eagle, Edgewood, 111. 



Heralds, 
Throw- A ways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 
\ Press I 

19th and Wyandotte Streets 
Kansas City - Missouri 



April 25, 1925 

ST. LOUIS NEWS, CONTINUED. 



THE REEL JOURNAL 

and redecorating. It probably will re- 
open on May 2. 



Page Nineteen 



Many of the down-town theatres of St. 
Louis were used for Good Friday church 
services. 



D. D. Cox has purchased the Community 
Theatre at Raymond, 111., and the Gem 
Theatre, Harvey, 111., from G. F. Weber. 



Many prominent out-of-town exhibitors 
were seen at he various local exchanges 



George P. Skouras is devoting his en- 
tire time to his own motion picture 
houses. He recently resigned from the St. 
Louis Amusement Company staff. His 
brohers. Spyros and Charley, own a half 
Interest in the S. Louis Amusement Com- 
pany's group of neighborhood houses. 



St. Louis will be well represented at 
the convenlton of independent producers 
and distributors to be held in Milwaukee, 
Wis., May 8, 9 and 10, if the boys who 
are now figuring on going, attend. 



Bob Cluster of Johnston City, 111., has 
purchased a beautiful residence in Ben- 
ton, 111., and will make his home in that 
city. 



On April 27 Denny's Bijou Theatre at 
Carrollton, 111., will be closed for repairs 



Hollywood 

115 West 8th St. 
DELaware 0448 

FILM MEN'S HEAD- 
QUARTERS 

CIGARS, FOUNTAIN 

LUNCHEON 

ORDERS DELIVERED 

TABLES FOR LADIES 



during he week. Included: Buddy Paul, 
Grand Theatre, Mexico, Mo.; Mrs. I. W. 
Rodgers, Cairo, 111.; Bob Cluster, Johnston 
City, 111.; J. W. Moore, Pastime Theatre, 
Canaluu, Mo.; Mrs. C. E. Lilly, Hannibal, 
Mo.; John Pratt, Fulton, Mo.; J. W. Cot- 
ter, Fourth Street Theatre, Moberly, Mo.; 
H. Roman, Benld, 111.; Henrv Imnune, 
Newton, 111.: Oscar Wesley, Gillespie, 111., 
and Frank S. Russell. Shelbvville, 111. 



Banner Month for Exhibitors 



UNIVERSAL^ 

QVfentic Birthday P my 



JUBILEE 



iiiii!!iiiininHii]^™n;::w 



H Twe cents per 

m word payable In 

| advance. No ads 

i accepted for less 

m than 50c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hnnd Equipment. Seats, Projector*. 
Screens, I'l: <. Organs, Theatres and Mis- 
cellaneous Articles. 



Rates for other 
spaces furnished 
on request. 



IIIIIIIIIIIIIIIIIIIHMIBIIIIIIIIIIIIIIIIIIIIIII^ Illllllllllllllllllllllllllll 



Hi 



FOIl SAr,R — Theatre equipment and 
building in Minnesota lake town of 1500, 
good Sunday town, open five nights, ho 

t ipetition. Ask for romplete tlescrip- 

tlon. W. L.. Buck. Waterville. Minn. C3t- 

r.-io. 

-FOR SALE— One 6 H. P. Mogul Engine, 
one 125 volt Fairbanks Morse D. C. Gen- 
erator; two leather belts, just the thing 
for small town show. .-Price right. .O. D. 
Price, Ada, Kansas. .Pit, 4-17. 



THEATRE OWNERS — 
Attention! 
Prevent fires in your theatre. Install 
the AMERICAN FIRE EXTINGUISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have a fire. — 
American Chemical Company, Lebanon. 
I'ennn. — P5T — 5-17. 

AT LIBERTY — April 11th, Lady Pianist. 
A-l Picture Pianist, eue accurately and 
effectively, and have a nice library. 
Young, energetic and refined. Guarantee 
satisfaction. References in every detail. 
Wire or write, Marie Wilson, w infield, 
Kns., General Delivery. — Pit— 4-18. 

FOR SALE — Nine 16-inch non-oseillating 
wall fans; one 10-inch exhause fan; one 
50-inch ceiling fan, all 00 cycle, 110-voIt 
AC. Star Theatre, Holt on, Kas PIT 4-17 

\\ A 3 T MOVIES — Can deliver buyers, 
need all price theatres. Write full infor- 
mation. W. J. Miller (Exclusive Theatre 
Broker), 331 Securities Bldg.. Des Moines. 
Iowa. P3t — 4-17 

PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater In- 
struments — Wurlltzers, Seeburgs, Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut. Kansas City, Mo.. 
Sole Agents for the wonderful Reprodueo 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 

REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



THE CLEARING HOUSE 
Theatre and Road Show machines and 
supplies. Films, stereopticons. Mazda 

and calcium light Auto Generators. Bar- 
gain lists. National Equipment Co., 409 
West Michigan St.. Duluth. Minn. P3t 4-17 

Special bargain on 10-1KW ;Vi volt D. C. 
1140 Speed Brand New W r estinghouse gen- 
erators at (454)0, retails for $78.00. Cash 
with order, jil.so other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Bldg., 
Duluth, Minn. P3t-5-22 

FOR SALE — Two theatres in a town of 
about 7,000, rapidly becoming a popular 
resort with a large drawing from sur- 
rounding territory. Practically no coin- 
petition. These theatres are very popular, 
have made the owners wealthy in a short 
time and they now wish to retire. Will 
not sell separately. Will take about $75,- 
000 to handle, including real estate and 
splendid equipment. Address, Harry R. 
Hardie, Box 348, Anderson. Ind. P3t 4-17 



ORGAN FOR SALE. 

Fine Austin 2-manual pipe organ, in 

first class condition. Has had excellent 

care in a leading Kansas City church. 

Priced at a sensational bargain. Write 

FIRST BAPTIST CHURCH 
I, in wood and Park . Kansas City. Mo. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



First National Pictures, Inc., has just 
purchased another story in which to star 
Colleen Moore. It is "Clarissa and the 
Post Road," written by Grace Sartwell 
Mason and published in the Saturday 
Evening Post. 

to our Advertisers. 

Please mention THE REEL JOURNAL 







F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West gth St. Kansas City, Mo. 



Engraving & 
ColorplateCo 

#*c/!</ Walnut - Kansas Gtv 

Main4707 

Halftones Color Plates 
Zinc Etching 

i*on tirae'CstfrvKe^ 

— £^ 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



BRRGAOAHNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



MBNER BROS 

Classics of the Screen M 



Spiced^Wariety 



x e Best of 
All Types of Photoplays 






Nineteen Others 



RECOMPENSE 



ROBERT KEABLE'S 

Sensational Sequel to — 

"SimottCalled Peter' 



You Can't Match on Any Program 



THREE WOMEN 

FIND YOUR MAN 

THE LOVER OF CAMILLE 

THE WOMAN HATER 

THE LIGHTHOUSE BY 
THE SEA 

THIS WOMAN 

THE DARK SWAN 

ON THIN ICE 

MY WIFE AND I 

KISS ME AGAIN 

THE NARROW STREET 




THE BRIDGE OF SIGHS 

EVE'S LOVER 

TRACKED IN THE SNOW 
COUNTRY 

THE AGE OF INNOCENCE 

A BROADWAY BUTTER- 
FLY 

THE MAN WITHOUT A 
CONSCIENCE 

HOW BAXTER BUTTED 
IN 

A LOST LADY 



Al Kahn, General Manager 

M A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street 

Kansas City, Mo. 



•with 




MARIE PREVOST 
MONTE BLUE 

and. a Sterling Warner Cast Including* 

JOHN PATRICK 
JOHN ROCHE 
ETTA LE E 
Wm. C.DAVIDSON 

Jdapted to the Screen by- DOROTHY FARNUM. 

mncudby HARRY BEAUMONT 



A Best Seller 
on Celluloid 

A Startling Story Ibid By 
GurrentFictionCharacters 
Iritimafcety Known Where* 
ever Novels Are Read **■ 



EEL 



• 




QTie cfilm Trade tyaper of the Southwest? 



*»>iS^<SHSF; 




in its entire history has Pathe claimed that it 
was about to revolutionize the industry, or that 
to run a theatre without Pathe pictures would 
be impossible. 

Yet, year by year the announcement of 
forthcoming releases has steadily grown proving 
conclusively that quantity is no checkmate when 
quality is included. 

Shortly the announcement for the season 
1925-1926 will be before you with even a greater 
volume of releases than that of last, the present, 
season. 

Independence, backed by equitable dealing, 
flanked by quality, fortified by quantity, and 
supported by a cooperative service distinctive 
of Pathe, has been the means of winning Ex- 
hibitor confidence, which in turn has made the 
Pathepicture trade mark symbolic of the highest 
standard in motion picturedom. 



Pathe Exchange, Inc. 



KANSAS CITY— 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS— 3316 OLIVE ST. 
HARRY GRAHAM, Manager 



IX 



MAY 2, 1925 

Published Every Saturday bv 
REF.L JOimiVAL PUB. CO. 
Mainstreet Thentre Bldgr.. 



Two Dollars 
a Year III 



Big in Promise 

(I'M TALKING C 

No. 429— Straight from the Shoulder Talk by C 

WHEN UNIVERSAL LAUNCHED THE WHITE LIS! 
issued a statement declaring its meaning and making certain promi 
Let me refresh your memories with a few quotations from it: 

—The BIGGEST and BEST group of twenty-one pictures 
ever produced by any company at any time — 

— WHITE treatment from one year's end to another 

— WHITE salesmanship — not penny-catching schemes or p] 

— WHITE contracts — not tricky ones — 

— WHITE all through — not a black spot on the list! 

IT SEEMED LIKE EXTRAVAGANT PROMISES TO SO] 
Now that you are playing and have played these White List pictii 
you realize that I was far too conservative in my claims. It's anol 
sign of our white relationship that you are the first to let me ki 
this. Here are a few quotations picked at random from your lett 

"/ show every one of your pictures that I possibly can and have nothing 
but praise for them. I always feel confident of a good, high class picture 
when using your product. I am a Universal booster through and through 
and shall always be glad to show Universal Pictures. " 

ESKIND'S DIME THEATRE, MADISONVILLE, KY. 

"As an exhibitor I want to thank you for the money-making pictures you've 
produced for US." calvin theatre, Washington, mo. 

"I've been strong for the kind of product Universal makes. That's why I'm 
booking Universal solid, from the White List through to the Century 
comedies. I know they'll help me put over this house." 

FOURTH STREET THEATRE, MOBERI.Y, MO. 

"After trying the product of practically all the distributors, I can honestly 
recommend Universal Pictures as the best bet on the market for the inde- 
pendent exhibitor. With Universal continuing to deliver the goods as you 
are this season, the independent need have no fear of circuit or any other 
competition. More power to you and the Universal gang!" 

MAC DON A Lb THEATRE, RICHMOND, CAL. 



rREAT in Performance 

[HE WHITE LIST) 

Memmle, President of the Universal Pictures Corp. 

" Pleased patrons make a happy manager or exhibitor, and that is exactly 
the effect produced by Universal productions. The prices on these fea- 
tures are within the reach of the exhibitor whether from a large town or 
a small one. The courtesy and co-operation of our local exchange has been 
sincerely appreciated by me." bonite theatre, copperhill, tenn. 

"There has never been a time from the signing of a contract with your office 
to its final fulfillment that full satisfaction and an adequate financial re- 
turn on the investment has not been forthcoming. " 

NEW MILLS THEATRE, TAMA, IOWA 

Additional evidence of exhibitor approval will be mailed to any exhibitor on request. 

OH, DOCTOR! -STARRING THE NATIONAL FAVORITE, 
Reginald Denny, proved a sensation at Lee Ochs' Broadway picture 
alace, The Piccadilly* Critics raved over it. Crowds packed the house 
Dr two weeks. Now he has booked "Smouldering Fires," "The Mad 
Vhirl," "The Price of Pleasure," "Fifth Avenue Models," and "Up 
|e Ladder." B. S. Moss has just booked "The Man in Blue" and 
,Secrets of the Night" for his Broadway Theatre, — all on theWhite List* 

THE BIGGEST AND BEST THEATRES EVERYWHERE ARE 
laying the White List. We are in no combines. We have no secret 
nderstandings. The pictures are being played because they are de- 
vering. The White List may have looked big in promise — but it is 
roving itself great in performance* And right where it counts most — 
t the box office* 

AND I'M PROUD OF IT. I CAN LOOK EVERY MAN- 
ick-of-you in the face and repeat what I said months ago: 

THE WHITE LIST IS A GOD-SEND TO EXHIBITORS! LOOK 
Isewhere for a black list or a blue list or a yellow list, but if you want 
white list, come to Universal. 

IF YOU HAVE THE DATES, WE HAVE THE GOODS, 
uid remember it's a pretty poor business man who lets anybody 
I this day and age stampede him out of his biggest asset — play dates* 
hey are the keys to your treasure-chest — and the White List is the 
olden treasure itself! 



cm* i 

lOXlOllt / 



B U 'LT foR 
IAU6HIN6 WtWff 0*Z.y 





and watch your business grrow on Stan Laurel 

nights. People want comedy. Give 'em the 

best. That means Stan Laurel comedies. 
Distributed by 

Film Booking Offices 



Snower Bldg., Kansas City, Mo. 
3312 Olive St., St. Louis, Mo. 



127 So. Hudson St., Okla. City, OkU 
lot So. Cross St., Little Rock, Ark. 



Have you played 
these? 

1 — West of Hot Dog 
2 — Somewhere in 

Wrong 
3 — Twins 
4 — Pie-Eyed 



Independent Exhibitors.?/ 



IT IS NOT NECESSARY TO JOIN A CIRCUIT OR A "BUYING RING" TO GET A SQUARE DEAL FROM F. B. O. 



May 2, 1925 



THE REEL JOURNAL 



Page Five 



Quality- 

You wouldn't send 
several boys on a 
man's errand *- then 
why book a quantity 
of mediocre attrao 
tions when you can 
get a few quality pro* 
ductions to hit the 
high spots on your 
schedule— Here is a 
selected group of go* 
getters equipped to do 
a man-size job* 

In the 
"Anniversary 
Series" of 
P. D. C. 



YOU GET THESE 



Producers Distributing 
Corporation 



8 Money-Makers 

"STOP FLIRTING" 

An AL CHRISTIE Laugh Special 

with 

John T. Murray, Wanda Hawley, Ethel Shannon, Jack 
Duffy, Vera Stedman, Hallam Cooley. 

"THE CRIMSON RUNNER" 

starring 
PRISCILLA DEAN 
A Hunt Stromberg Production 
with Ward Crane, Mitchell Lewis, Alan Hale 

"THE GIRL OF GOLD" 

starring 

FLORENCE VIDOR 

with Malcolm McGregor, Claire Dubrey, Alan Roscoe, 
Bessie Eyton, Charles French 

"HER MARKET VALUE" 

starring 

AGNES AYRES 

with Anders Randolph, Taylor Holmes, Hedda Hopper, 

EDWARD EARLE 

A Paul Powel Production 






KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager. 



"BEAUTY AND THE BAD MAN" | 

By Peter B. Kyne 

A Frank Woods Special Production 

with Mabel Ballin, Forrest Stanley, Russell Simpson 

I "PRIVATE AFFAIRS" | 

A Renaud Hoffman Production 

1= with Gladys Hulette, Robert Agnew, Mildred Harris, David 
M Butler, Arthur Hoyt, Betty Francisco, Willis Marks, 
Charles Sellon, Hardee Kirkland, J. Frank Glendon, Frank 
W Coffyn, Charles W. Mack 

■ "THE AWFUL TRUTH" j 

^B starring 

AGNES AYRES 

An Elmer Harris Production 

from Ina Clair's Great Broadway Success 

with Warner Baxter, Phillips Smalley, Winifred Bryson 

f "ON THE THRESHOLD" 

A Renaud Hoffman Production 
from Wilbur Hall's Saturday Evening Post Story 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Page Six 



THE REEL JOURNAL 



May 2, 1925 




gs, 



mm 
■ 




The 

BEN SHLYEN 

Publisher and TCditor 

C. C. Tucker. Adv. Mgr. 

Circulating 1 in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL JOURNAL 

PUBLISHING CO. 

Maiastreet Theatre Bldgr 

Kansas City, Mo. 



A Call for Thought and A ction 

Cheerful words and cordial invitations are fine 
things. They always help, especially at the opening 
of a convention, to get things started. And not only 
because it is the custom, but with the greatest sin- 
cerity we extend a hearty welcome to exhibitors 
from Kansas and Western Missouri attending the 
first annual convention of the Interstate Motion Pic- 
ture Theatre Owners association. However, there 
is something more that we wish at this time to say 
that is much more vital and much more necessary to 
the success of your convention and the future of 
your business. 

At no time in the history of the motion picture 
business have there been so many really vital and 
important matters for exhibitors to act upon. True, 
every convention when announced has its "problems" 
but when simmered down they have in the past, with 
but few exceptions, really amounted to nothing. The 
same problems have come up year after year and 
they have been disposed of each time in much the 
same manner. Your organization has recently ac- 
complished some very fine things. It has shown the 
value of strength in organization in its legislative 
activities and particularly in the great victory scored 
by partially eliminating censorship in Kansas. But 
these things, as important as they may have seemed 
at the time that action was taken on them, are 
dwarfed by comparison with the fact that the inde- 
pendence of the independent motion picture theatre 
owner is threatened. 

The thing that has kept this business alive, 
like many others, is the competition that has existed 
between producer, between distributor and between 
exhibitor. The thing that will hurt this business 
and that the small town exhibitors will feel much 
more keenly than others, is the trust control of this 
industry. 

That's the problem and it's a big one. We do 
not say that exhibitors should get up in arms against 
the movement on the part of producers who are con- 
solidating not only their producing and distributing 
organizations but who are as well enlarging their ac- 
tivities and increasing their holdings in the exhibi- 



tion field. But we do urge exhibitors at this con- 
vention to give serious thought to this matter and 
to protect their independence and business interests. 
This is something not only to think about but 
to act upon. 



Go to Milwaukee 

Though we understand that the most friendly 
relations do not exist between the Motion Picture 
Theatre Owners of Kansas and Missouri and the 
Motion Picture Theatre Owners of America, it seems 
that at this time all former prejudice should be cast 
aside and that as many exhibitors as can spare the 
time and money should attend the National Con- 
vention at Milwaukee beginning May 11th. The big 
problem about which we have spoken above is a na- 
tional problem, as well as a local problem. The 
Motion Picture Theatre Owners of America, despite 
the secession of many state units and efforts to 
form another national organization, has withstood 
the battle and seems more impregnable than ever. 
There is some real strength in this organization and 
in the men at the head of it. They deserve your co- 
operation and you need theirs. As strong as your 
state organization may be, it is not strong enough 
to fight a national problem alone. It needs strength 
that is national in size and in number. 

There may be a solution to the big problem 
that is facing you at the Milwaukee Convention. 
At any rate, we know there is going to be some 
mighty hot activity there, and we say again, if it is 
at all possible, be sure to attend this convention. 



V News I 



S Highlights § 




business following the col- 
lapse of Selznick Distributing 
Corp., and is about to re- 
enter the picture business. In 
rumors of new deals, his name 
is linked with Pat Powers. 



A highlight in theatre con- 
struction is contained in the 
announcement this week that 
Famous- Players- Lasky will 
build a 4,000 seat theatre on 
Broadway, New York, at 44th 
Street, to cost $13,500,000. 
Three or more floors of the 
building will be devoted to 
the executive offices of Fa- 
mous. 

In answer to the rumor that 
Reginald Denny is seeking to 
buy a release from his Uni- 
versal contract, Carl Laem- 
mle, U head, has issued a 
statement that Universal will 
enforce all its rights against 
any other company who may 
contract with Denny. Den- 
ny's contract with Universal 
has four years more to run 



Another rumor is circulat- 
ing Broadway that the Thea- 
tre Owners Chamber of Com* 
merce is to enten Production- 
distribution alliance backed by 
Wall Street capital. 



According to dispatches 
from the coast. Jack Coogan, 
St , has announced that 
Jackie is to leave the screen. 
He is now 11 years old. His 
last picture, a Metro-Goldwyn 
release, was "The Rag Man." 



Beginning April 12, all Des 
Moines exchanges started 
shipping film to Iowa exhib- 
itors by express, unless the 
exhibitor flatly demands par- 
cels post service. The express 
system is said to be more 
economical. 



A report on Broadway is 
to the effect that L. J. Selz- 
nick, who entered the radio 



The Hydestone corporation 
nf Chicago has announced 
plans for another tremendous 
3,500-seat Chicago house to 
cost $3,000,000. 



PT, 



=se= 



^c- 



The Best in the West" 



May 2, 1925 



THE REEL JOURNAL 



National Movement for Greater Movie 

Season To Be Inaugurated in August 



Co-Operation With Hays' Office 

Every City in Land Will Urge 

Revival in Attendance 



A national movement for a Greater Movie Season that will be celebrated by 
thousands of theatres throughout the United States next August, has been in- 
augurated by Will H. Hays as President of the Motion Picture Producers and 
Distributors of America. 

The object of the campaign is to increase attendance at motion picture 
theatres beginning in August with advertising and publicity that takes the of- 
fensive in spreading the news as to what is right with the industry. 
Success of West Coast. 



The Greater Movie Season has been 
a conspicuous success in San Francisco, 
Los Angeles and a number of other 
cities where exhibitors upon their own 
initiative have staged concerted drives 
that have resulted in great increases in 
business during August. The principles 
of these campaigns will be carried out 
nationally. 

Jerome Beatty, Director of Exploita- 
tion of Universal Pictures Corporation, 
has been loaned by Carl Laemmle for 
four months to direct the Greater Movie 
Season Campaign under the supervision 
of Mr. Hays. A force has been or- 
ganized to open the drive and to pre- 
pare material for the use of exhibitors. 
Later the staff will be augmented with 
men who will tour the United States 
to help the various cities get their 
Greater Movie Season Campaign under 
the supervision of Mr. Hays. A force 
has been organized to open the drive and 
to prepare material for the use of ex- 
hibitors. Later the staff will be aug- 
mented with men who will tour the 
United States to help the various cities 
get their Greater Movie Season Cam- 
paigns under way. 

Monster Jubilee Planned. 

The Greater Movie Season campaigns 
in each city will be handled by a board 
made up of representatives of all the 
theatres in that city. In cities where 
motion picture distributors have ex- 
changes, the branch managers of com- 
panies belonging to the Hays organiza- 
tion will co-operate. 

The theatres will stage during the 
month of August a monster jubilee, cele- 
brating the opening of the new motion 
picture season and promoting motion pic- 
tures in general. They will advertise 
through every known method — posters, 
parades, newspapers, novelties, heralds, 
etc. — that August marks the beginning of 
a new era in motion pictures. It will 
be the time for everybody who has been 
negligent about going to theatres during 
the summer, to come out and discover 
what great entertainment the new pic- 
tures contain. 

The campaign will bring back the old 
patrons to the theatres, encourae-e the 
regulars to go more often and will 
create new motion picture fans. 

Intensive exploitation service will be 
given by the Hays organization to every 
city that joins the Greater Movie Season 
Campaign. Special accessories, novelties, 
posters, etc.. will be nr^o^red and fur- 
nished to exhibitors at cost. A compre- 
hensive press sheet will contain com- 
plete details as to the promotion of the 
campaigns, articles by famous authors 
and a series of institution advertisements 
on motion pictures to be used by thea- 
tres in their newspapers and house pro- 
grams. 

A national prize contest, which will be 
tied up locally with all theatres, par- 
ticipating in Greater Movie Season, is 
one of the many exploitation ideas that 
will be worked out by the H^vs or- 
ganization. Other plans now under way 
"when developed will result in tremend- 
ous publicity for motion pictures 
through magazine and n«*w^na,per arti- 
cles, window displays, library tie-ups, 
book tie-ups and every other known 
method of exploitation. 



MO.-KAN. M. P. T. O. PLEDGES 
SUPPORT TO MOVIE DRIVE 



The announcement by Will H. Hays 
that the Motion Picture Producers and 
Distributors of America, Inc., would 
sponsor a nation wide celebration of 
the opening of Greater Movie Season 
in August has met with a tremendous 
response from exhibitors throughout the 
country. 

Telegrams and letters are coming in 
from exhibitors pledging their support 
in the campaign and announcing that 
they are ready to start at top speed 
the moment the opening gun is fired. 



The co-operation of the Motion Pic- 
ture Theatre Owners of Kansas and 
Missouri is assured by R. R. Biechele of 
Kansas City, President of the Kansas- 
Missouri organization in the following 
telegram to Mr. Hays : 

In my opinion the Greater Movie Sea- 
son Campaign should be given complete 
support by all branches of the industry. 
I feel that exhibitors throughout the 
United States should take advantage of 
this opportunity in stimulating and 
creating the interest of the public which 
will result in benefits to all concerned. 

It is needless to discuss further the 
benefits that will be derived through an 
intensive co-operative campaign of this 
nature. 

I can assure you the fullest support 
and co-operation of the Motion Picture 
Theatre Owners of Kansas and Missouri. 
R. R. BIECHELE. 

Intensive exploitation work by a field 
force will begin in various cities about 
[une 1st. 



Newman to Coast, 

S. R. Kent Declares 



Transfer of Two Big Houses to Famous 
Players May Be Closed This Week. 



Sydney R. Kent, general manager of 
Famous Players, declared while here this 
week that Frank Newman and Milton 
Feld, managing the Newman and Royal 
Theatres here, would go to the west 
coast this summer to take over the man- 
agement of the Rialto, Grauman and 
Metropolitan houses in Los Angeles. He 
said that a deal would probably be ef- 
fected during the Famous convention on 
the coast involving the acquisition of 
the Newman houses here This comes 
after a complete denial by Newman and 
associates that they would consider leav- 
ing Kansas City. 

When approached by a Reel Journal 
representative earlier in the week, and 
queried as to the rumored change, New- 
man replied, "Where there's some smoke 
there's some fire." 



Page Seven 

Price of Advertising 

Accessories to Go Up 

Various exchange managers have re- 
ceived word from their home offices to 
the effect that they will be compelled to 
increase the price of advertising acces- 
sories unless there is an immediate in- 
crease in sales. 

It is impossible for any exchange to 
foresee the exact advertising requirements 
of exhibitors on any picture, and for that 
reason, many times greatly over estimates 
the demand. 

It has been a known fact that no ex- 
change made any profit in their poster 
department but they were not losing. 
Now, after a careful investigation, ex- 
changes find they are taking a big loss 
each year in maintaining the advertising 
paper department. This is partly due to 
the fact that exhibitors are using less 
advertising and also because they are 
getting part or most of their advertising 
from other sources. 

Many exhibitors have been ordering 
press books and trailers, which are gratis, 
but decline to make any order for other 
advertising accessories. This condition is 
bound to increase prices. The exchange 
managers of Kansas City have considered 
this condition, and hereby are forced to 
announce that unless the exhibitor buys 
all his advertising from the exchange sup- 
plying the picture, they will be compelled 
to charge for pressbooks and trailers, 
and increase the price of other adver- 
tising. 

There is only one way to prevent this 
condition. And that is to buy more ad- 
vertising. Prices can only be brought 
by greater sales. 



Warners to Make 40 

For Season 1925-26 



Double Production of Screen Classics 
Over Last Year. 

With the announced intention of pro- 
viding exhibitors with a background of 
pictures for their theatres so that they 
do not have to sign up on snap judg- 
ment, or go into combines so as to be 
sure they can obtain product, Warner 
Bros, have declared that they would. 
make 40 Warner pictures during the 1925- 
26 season, according to Al Kahn of Film 
Classics. 

This just doubles the program of the 
season drawing to a close and adds four- 
teen to the program announced foUr 
weeks ago by H. M. Warner upon his 
return from the coast. 

"With the biggest season in our his- 
tory just ahead of us," said Mr. Warner, 
"we found after announcing we had pre- 
pared a program of twenty-six produc- 
tions, that many exhibitors who wanted 
to play our pictures were fearful that if 
they did not buy others in the dark or 
join in with booking combines, that they 
would be unable to fill out their playing 
dates. 

"We have twenty stars under contract. 
John Barrymore, Marie Prevost, Monte 
Blue, Syd Chaplin, Irene Rich, Louise 
Fazenda, Rin-Tin-Tin, Lowell Sherman, 
Patsy Ruth Miller, John Patrick, Dorothy 
Devore, Kenneth Harlan. Matt Moore, 
John Harron, Clive Brook, Willard Louis, 
June Marlowe, John Roche, Huntly Gor- 
don and Gayne Whitman. 



Page Eight 



THE REEL JOURNAL 



UNIVERSAL ANNOUNCES 1925-1926 GROUP 



Twenty-Four Western Features, Six Serials and Enlarged Short Sub- 
ject Output Make Up Coining Year's Product. 



The Universal Pictures Corporation has just announced its 1925-1926 product 
Combining as it does 30 Jewel productions, an enlarged schedule of 24 "western" 
features, and a strengthened program of six serials and other short product, the 
Universal announcement presages the greatest year Universal ever had. 

The forthcoming out-put of big pic- 
tures will be known as the Second 
White List as a result of the far-reach- 
ing effect of Universal's first White List, 
the twenty-one pictures released this 
spring and which reached the film 
market with the most propitious ad- 
vance publicity and interest ever ac- 
corded a group of pictures. This pres- 
tige was based upon the fact that the 
White List was made up of Clean Pic- 
tures. Carl Laemmle sounded the 
clarion of "better moving pictures" and 
the exhibitors and the public arose to 
a man to give the White List a try- 
out. 

"The Phantom of the Opera." Uni- 
varsal's big: picture for 1925-1926 will be 
released under special arrangements. It 
is a super-Jewel, of the same quality as 
"The Hunchback." 

Big Names for Stories. 

The thirty Jewels scheduled for com- 
ing releases are made with such stars 
as Reginald Denny, who will make four; 
Mary Philbin. Virginia Valli, Hoot Gib- 
son, Laura La Plante jnouse Peters, 
Norman Kerry, all well known Universal 
favorites, and such special stars as Pat 
O'Malley, Patsy Ruth Miller. Glenn Hun- 
ter, Jacqueline Logan, Cullen Landis, Jack 
Pickford, Louise Dresser, Constance 
Bennett, Alice Joyce, Clive Brook and 
Alexander Carr. 

The directors are: Clarence Brown. 
Harry Pollard, King Baggott. Charles 
Brabin, Edward Sedgwick, Svend Gade, 
Herbert Blache, Frank Giffen, Clifford 
Smith, Maurice Tourneur, William A. 
Seiter. Edward Laemmle, Lawrence Trim- 
ble and Will Nigh. 

Included lin the list of authors are 
William J. Locke. Adelaide Matthews 
and Martha M. Stanley. Samuel Hopkins 
Adams. William McLeod Raine, Ralph 
Spence, Hugh McNair Kahler, Byron 
Morgan, Temple Bailey. George Sidney, 
Charles Murray, Charles Guernon. Nina 
Wilcox Putnam, Charles A. Logue, Rex 
Beach, Seymour Hicks, Cecil Raleigh, 
Edgar Franklin, B. M. Bowers. Bertram 
Atkey, Dorothy Canfield, Joseph Arthur, 
A. C. Wheeler, Frederick Isham " and 
others. 

The Thirty Jewels. 
The opening Jewel for the new year, 

to he released September 6. will be 

"Stella Maris," from William J. Locke's 
famous novel. Mary Philbin will be 
starred. 

The next Jewel, September 20th. will 
be "The Teaser," adapted from William 
A. Brady's stage success. Laura La 

Plante and Pat O'Malley are co-starred. 
"Lorraine of the Lions," a drama of 

adventure, with Norman Kerry and 

Patsy Ruth Miller, will be the Jewel 

release for October 4th. 

On October IS, Universal will release 

"Siege," a screen adaptation of Samuel 

Hopkins Adams' e-reat novel which was 

Serialized in Colliers. The stars are 

Virginia Valli and Eugene O'Brien. 
October 25th will see the relea • of 

the first Hoot Gibson Jewel. It will be 

"A Hero on Horseback," adapted from 

William McLeod Haine's novel. "A 

Daughter of the Dons." 

A Norman Kerry Jewel wlU be next, 

released on November 2nd. it is "on 

the Frontier," made from a story by 

Ralph Spenci 

Next will come "The Little Giant " 

starring Glenn Hunter. 

On November 30th will rome the long- 
heralded Denny masterpiec. "California 

Straight Ahead." made by Parry Pollard 

from a story by T>r-rf,n Morean. 

"Peacock Feathers" with Jacqueline 

Logan and Cullen Landis. will be next 

on the Universal Jewel schedule, being 

released December 14th. The cast in- 
cludes George Fawcett, Edwin J. Brady, 



Carolyn Irwin, Ward Crane, May King 
and Prince Troubetzkoy. 

December 21st marks another Hoot 
Gibson Jewel, "Spook Ranch." directed 
by Edward Sedgwick. 

The last Universal Jewel release for 
the year 1925 will be 'Two Blocks 
Away," from the stage play by Aaron 
Hoffman. 

Next January 11, will come the first 
House Peters Jewel of the season. "The 
Titans," from the novel by Charles 
Guernon. Ruth Clifford has a featured 
role. 

On January 25th will come another 
Mary Philbin Jewel, "Sally In Our Alley." 

Then comes a new Laura La Plante 
picture, "The Society Cheat," from the 
Saturday Evening Post story, "Doubling 
for Cupid." 

The next Jewel, February 15, is an- 
other Hoot Gibson Production, "The 
Arizona Sw-eepstakes." 

Following the Gibson picture will be 
"The Goose Woman," February 22. 
adapted from Rex Beach's great novel. 
The all star cast includes Jack Pickford, 
Louise Dresser and Constance Bennett in 
featured roles. 

On March 8th. Virginia Valli in "Sport- 
ing Life." will reach the screen. 

On March 22nd the Reginald Denny 
picture. "Where Was I?" 

Then will come another Norman Kerry 
Jewel, "LTnder Western Skies,' April 5. 

Another Hoot Gibson Jewel will he re- 
leased April 12th. It is "Chip of the 
Flying U." 

A second House Peters Jewel, "Snow- 
bound," directed by William A. Seiter, 
will be the April 26th release. 

Following that, on May 12th, will come 
a screen adaptation of "My Old Dutch," 
featuring Pat O'Malley and Cullen Lan- 
dis. 

May 24th will see the release of an- 
other Reginald Denny Jewel, "The Whole 
Town's Talking." 

Then will come another Hoot Gihson 
picture, on June 7th, "Kings Up." 

On June 21st will be released Laura 
La Plante in "Winnie O'Wynne." 

The next Jewel, July 5. will be "The 
Home Maker." with Alice Joyce and 
Clive Brook, adapted from Dorothy Can- 
field's novel. 

On July 19th, "The Still Alarm." 

On August 2nd, "The Calgary Stam- 
pede," a Hoot Gibson Jewel. 

August 16th will see another Reginald 
Denny reach the screen. It will be "This 
Way Out." 

The final Universal Jewel release in 
the Second White List, scheduled for 
Aumist 30. 1926. will be a King Baggot 
production, "His People." 



ROB ROANOKE OF $389. 

The safe of the Roanoke Theatre, a 
suburban house of Kansas City, was 
broken into Monday night and, in addi- 
tion to $389, the robbers helped them- 
selves to a liberal supply of tickets, which 
may prove their downfall in the event an 
effort is made to use the tickets. 



SUMMER SIESTA FOR "SEA HAWK." 

"The Sea Hawk" will not ne available 
for showing during the summer. First 
National will withdraw that production 
from service on May 30th for a period 
of three months. On September 1st it 
will be again released for first run 
showings. 

"The Sea Hawk" has been booked and 
shown by more exhibitors since its re- 
lease than any other picture, in an 
equal period of time, in the history of 
First National. 



May 2, 1925 

Warner- Vitagraph 

Through to Merger 

Deal, Just Closed, Unites Two of the 
Largest Producers. 



BULLETIN. 

New York, April 23.— -Warner Brothers 
announced today the closing of deals 
uniting the Warner and Vitagraph Com- 
panies in one of the greatest mergers ever 
effected in the industry. 

Control of the merged companies is to 
be vested in the following officers: Al- 
bert E Smith, former president of Vita- 
graph, chairman of the board of direc- 
tors; Albert Warner, president and treas- 
urer; Sam Warner, vice-president; A. C. 
Thomas, secretary; Sam E. Morris, gen- 
eral manager; A. I. Seigel, assistant sec- 
retary; Herman Starr, assistant treasurer, 
and Walter Bunyon, comptroller. 



Both Al Kahn, president of Film Clas- 
sics, local Warner distributors, and C. A. 
Schultz, manager of Vitagraph here, had 
received confirmation of the merger. It 
is expected that physical distribution of 
all. of 1924-25 product will be handled 
intact by the present organizations. 



Jenkins Raps Censors 

From Church Pulpit 



More than one hundred exhibitors and 
exchange representatives, in addition to 
the regular congregati-on of the Linwood 
Christian church, Kansas City, heard cen- 
sorship condemned . and Sunday shows 
highly approved Sunday morning by one 
of Kansas City's most widely known pas- 
tors — the Rev. Burris A. Jenkins. 

The sermon was especially for film 
men, although the church was well filled 
with citizens from all walks of life and 
the sermon enjoyed by all. The film men 
met at the Apollo Theatre prior to the 
service and attended the church in a 
body. For years Mr. Jenkins has been 
a champion of the exhibitors and ex- 
change men and they took this means to 
show their appreciation of his loyalty. 
The sermon was radiocast. 

"Censorship usually is sponsered by a 
group of narrow minded persons who de- 
sire to do all the censoring themselves," 
Mr. Jenkins said. "I never have favored 
the censorship of films and never will. 
It has been said many times before, but I 
will say it again — the public is the censor. 

"There seems to be a lot of opposition 
to Sunday motion picture shows of late. 
I am heartily in favor of Sunday shows. 
They not only are good entertainment, 
but they are necessary in our civic life. 
The trouble with the world today is that 
there is too much petty 'reforming'.'' 

Mr. Jenkins devoted a large part of 
his sermon to various stage plays and 
films, pointing to the fact that the char- 
acters, although questionable, can be seen 
daily in real life. 



CONSTANCE'S NEXT, "TWIN SIS- 
TER." 

The next production for Constance Tal- 
madge to be made by Joseph M. Schenck 
for First National release will be "The 
Twin Sister'' instead of ''The Man She 
Bought," as previously announced, Tom 
O. Byerle, local manager, has announced. 



May 2, 1925 



THE REEL JOURNAL 




Page Nine 

H. C. WITWER 

(America's Most Famous Humorist) 

SAYS: 

"If Will Rogers can write ads 

for Bull Durham. I can write 

ads for 

The Noisless Drama 



My Countrymen: 



My spies tell me that Will Rogers has been seduced into composing ads for Bull Durham. 

I know Bull personally — and there's a fellow which has stood for many a roll. 

I don't know whether or not Will has ever been rolled but he's been on Broadway so long, 1 wouldn't 
be astonished to hear that he had been. 

The boys on "Take-'em Avenue" know no brother! 

Well, if Will Rogers can write ads for non-chewing tobacco, there's no law to prevent me from 
writing ads for the noiseless drama, particularly for one that I had something to do with in a small way. 
That is, I wrote it. 

This exhibition of strength and skill is entitled "THE PACEMAKERS" and is being broadcast by 
F. B. O. in 12 chapters of youth, beauty, drama, laughs and adventure. 

You may remember that F. B. O. filmed and released my "FIGHTING BLOOD" and "TELEPHONE 
GIRL" stories, incidentally making George O'Hara, Alberta Vaughn, Kit Guard and Al Cooke four box- 
office aces. 

Well, in "THE PACEMAKERS," I sat up nights trying to assemble something new, thrilling and 
funny. George, Alberta, Kit and Al worked nights before the Camera with the same idea in mind and 
F. B. O. gave us carte blanche (Russian for "No Limit!") on anything and everything for production. 

The result is the best job any of us have turned out yet and I don't mean maybe! 

"THE PACEMAKERS" has the thrill of "Fighting Blood," the kick of "The Telephone Girl" and 
the laughs of "The Go-Getters" all combined in each episode and spiced with its own ingredients. 

We all put everything we had in it, and then someone thought of something else. "Fighting Blood," 
"The Telephone Girl" and "The Go-Getters" were remarkably successful experiments — "The Pace- 
makers" is the result of those experiments and we're all willing to stand or fall on YOUR verdict on 
'em. 

Laughingly Yours, 

(Note) You Can Get 



"THE PACEMAKERS" 

Only Thru 

FILM BOOKING OFFICES 

34 Exchanges in 34 Cities 



H. C. Witzver 



Thematic music cue sheets available on all our features 
IT IS NOT NECESSARY TO JOIN A CIRCUIT OR A "BUYING RING" TO GET A SQUARE DEAL FROM F. B. O. 



Page Ten 



THE REEL JOURNAL 



May 2, 1925 




Frank Baxter, who lias been travel- to speak, 
ing Northeastern Missouri for Fox, has territory, 
tendered his resignation effective April 

18th. 

« * * 

.F P. Hill, Chief Traveling Auditor for 
Fox Film Corporation, and R. G. Wyck- 
off, Supervisor of Accessories and Ship- 
ping Department, were visitors at the 
Kansas City Fox Branch. 

* * * 

M. A. Lew, Kansas City manager, 
left for New York on Friday. April 
24th. to attend the Annual Fox Sales 
Convention. Mr. Levy, being now eligi- 
ble, will be initiated into the "Old 

Guard.'' 

* » * 

Stanley Mayer, Fox salesman, was 
laid up "two days last week witli the flu. 
Stanley says, "Two days without a con- 
tract—ain't that terrible?" 

* * * 

First National's new slogan, according 
to T. O. Byerle, Kansas City manager, 
"Make this summer a hummer." Now, it's 
up to the exhibitors, Byerle says. 

* * » 

After fifteen years C. F. Senning, Ed- 
ucational manager, has come into his own. 
Senning has just been granted a ten-day 
leave of absence starting May 15. It s 

the first, he says. 

* * » 

Ralph Heft, formerly a salesman for 
First National, has been promoted to the 
head booker's desk. 

♦ * « 

Bert Edwards has been employed to 
cover "Precinct B" for First National, 
comprising S. E. Kansas and S. W. Mis- 
souri. 

« * * 

A postcard from D. Filizola, Empress, 
Ft. Scott. Kas., and postmarked, Galves- 
ton, Texas: "Tell all the film peddlers 
I'm net at home, 
and money." 



after an 



extended tour in the 



Gordon Craddock, First National sales- 
man, has been transferred to the north- 
west Missouri territory. 

* * * 
Educational is all set for the national 

convention drive which starts April 26, 
and lasts five weeks. 

* » * 
C. W. Allen, office manager for Vita- 
graph, finished 138% of his quota in the 
Western sales drive, just closed. And at 
that, he's a pretty good golf player too. 

* * * 
Curley Russell, former Pathe booker, 

but more recently manager of the Seeley 
Theatre at Abilene. Kas., was in to see 
his old friends this week. 

* * * 
The Pantages Theatre was running a 

popularity contest this week as to -whether 
Harry Carey or Tom Mix enjoyed the 
greatest following among the fans. Pa- 
trons were asked to send in letters, and 
the best five answers were to receive 
tickets to the show. 

* * * 
"Charley's Aunt." Sydney Chaplin's late 

success for Producers Disrtibuting Cor- 
poration, starts its Kansas City premiere 
at the Royal Theatre Sunday. The pic- 
ture is to have an indefinite run. 

* * * 
T. B. Wildman, formerly P. D. C. man- 
ager in Omaha, lias taken over his old 
exchange for Enterprise in Dallas, Texas. 



M. E. "Marty" Williams, who needs no 
introduction, is now a member of Para- 
mount's sales staff. 

* * * 

The Lincoln Theatre of Kansas City 
followed in the path of the Newman 
Theatre last week wdien it effected a 
tie-up with the Kansas City Star in 
broadcasting vocal numbers by its novelty 
entertainers, good space being devoted 
gratis by the Star. 

* * * 

First National will give a special screen- 
ing Monday night at 11 o'clock at the 
Mainstreet Theatre for the benefit of ex- 
hibitors attending the convention, who 
wish to see "The Lost World," pro- 
nounced by many critics as of the screen's 
outstanding achievements. 



they won't waste time 



First National screened the first print 
of "i hii :kie" this week. 

Turn Byerle, First National manager, 
was 0U1 Oil a trip this week. 
» * * 
Educational has employed Will Sheridan 
as a salesman for the Northern Kansas 
ection. Sheridan was formerly connect- 
ed with Fox. 

* * * 

Kansas City's new Central Theatre at 
31st and Indiana, opened this week with 
a showing of "Listen Lester." Admission 
prices are 10 and 15 cents. 

* * * 

From the Newman Theatre comes news 

of a packed house with Gloria's latest, 

"Madame Sans Gene," or in our lingo, 

"Madam Devil May Care." 
» * » 

C. E. Maberry, districl manager for 
Producers, was a visitor of the week. 

* * * 

Louis Reichert, Producers' manager, 
w .is back i" t< iv " '.[' tting ai quainted, so 



"FRIENDLY ENEMIES" PREVIEWED. 

What is said to have been the largest 
preview- of any picture shown here was 
viewed at the Newman Tuesday night 
when Producers Distributing Corporation 
presented their big special production, 
"Friendly Enemies," featuring the na- 
tionally known comedy team of Weber 
and Fields. The Kansas City Producers 
office received 67 written testimonials on 
the picture following the showing, and 
every one of them were favorable, accord- 
ing to A. W. Day, booker. 



WOULD OUST CARNIVALS. 

A petition, which is sponsored by the 
M. P. T. O. Kansas-Missouri and which 
will be presented to Mayor Albert I. 
Beach, is being circulated in Kansas City 
this week as a result of tactics of a car- 
nival company at Thirty-first street and 
Southwest boulevard. The petition asks 
that steps be taken to prevent the show- 
ing of Carnival companies here, and de- 
clares them to be a menace to society. 



Laemmle 
Jubilee - 



H. H. Murdock. formerly with Metro- 
Goldwyn, has been added to the local 
Fox staff as a salesman. 
* * * 

Stanley Mayer, Fox salesman, has just 
turned in the winning card in the sales 
contest recently conducted by the local 
office. Thereby. Stanley takes the $50 
prize money. 

» * * 

Herb Thatcher. Lyric Theatre, Abilene. 
Kas., and E. E. Gorsline, Sunflower Thea- 
tre. Peabody, Kas.. were visitors of the 
week. 

* * * 

E. C. Rhoden, manager, and Rube 
Melcher, salesman of Midwest Film Dis- 
tributors, left this week for a workout in 
the territory. 

* * * 

F. H. Bowen, of the Heywood-Wake- 
field Co., announces that he has secured 
the contract for seating the new Memo- 
rial Hall at loplin. Mo., which will have 
1.700 seats 

* * * 

R. R. Ransdell lias joined the staff of 
the Yale Theatre Supply Co. as salesman. 
Mr. Ransdell was formerly manager of 
the Kansas City Machine and Supply Co. 
and is an expert motion picture ooerator. 
having been in charge of projection for 
the Newman Theatre when it first opened 



Make 
Your Own^ 
Offers 



►*r 



Universal* Gigantic 
Birthday Parly l 



HEADQUARTERS 

For Exhibitor* and Film Men 

M HOTEL 
*-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson. 
President. 




INSTALL SIMPLEX 



If you would 
like to have in 
your theatre a 
pair of the Finest 
Motion Picture 
Machines Made, 
giving you — 
day in and day 
out — the kind of 
projection that 
builds up good 
business, with 
less trouble and 
expense than you've 
been accustomed to 
in the past- 
Just fill out 
This Coupon and 
Mail it in 
Today 




OUR EASY-TO-PAY 
PLAN WILL HELP 
YOU PUT SIMPLEX 
P R O J E C TORS IN 
YOUR BOOTH- 
AFTER THAT THEY 
PAY THEIR OWN 
WAY. 




NOW! 



Simplex Type "S" 




It is no longer necessary for you to say, "I 

know we need new machines, but — the cost we 

can't afford it right now." 

Realizing that the basis of all business is CREDIT, 
and that we can greatly stimulate our own business, 
AND YOURS AS WELL, we have made arrange- 
ments to finance your purchase under a NEW DE- 
FERRED TIME— 



Easy-to-Pay Plan 

You are selling projection. You are judged by 
your patrons — and the evidence is on the screen. 
What greater improvement could be made in your 
theatre, than the installation of a pair of SIM- 
PLEX PROJECTORS? If you are not now familiar 
with the Simplex machine, just "ask the man who 
owns one." 



-THEN GET IN TOUCH WITH US! 



Yale Theatre Supply Co. 

SIMPLEX DISTRIBUTORS 
Kansas City, Mo Oklahoma City. Okla. 



Simplex Incandescent 



1925. 



(Town) ( Si. ]'n- I 

Vale Theatre Supply Co., 
Kansas Citj , Mo. 

Gentlemen : I might lie interested in trading mv old machines in on NEW 
SIMPLEX PROJECTORS, if you can make me the right kind of a deal. 

I now have one Projector, Model No 

Serial No , motor driven volts (AC) (DC) ; and one 

Projector. Model No Serial 

No motor driven volts (AC) (DC); using (ARC) 

(MAZDA) lamps, pulling amperes (AC) (DC), through a 

(COMPENSARC) (MOTOR-GENERATOR) 

It is understood that the furnishing of the above information places me 
under no obligation whatsoever to buy anything, but I will be glad to have 
you submit your proposition on Simplex Projectors. 



Name.. 



Name of Theatre.. 



Street Addres 



Page Twelve 



13 From K. C. Attend 

Paramount Conclave 



The Paramount forces are off to the 
big coast convention. A special train 
carrying Adolph Zukor, Jesse L Lasky, 
Claude Saunders, and other officials of 
the company, and Gloria Swanson and 
her new husband, the Marquis de la 
Falaise, passed through Kansas City en- 
route to the West coast Wednesday morn- 
ing. 

Along the way it will be joined by 
groups from the various Paramount 
branch centers. A group of 13 from the 
Kansas City office joined the party here. 
They were : R. C. LiBeau, district man- 
ager ; Ben Blotcky, branch manager; A. 
H Cole, ad sales manager; J. H. States, 
booking manager; Earl Cunningham, ex- 
ploiteer, and salesmen W. D. Woods, J. 
K. Young, C. C. Vaughan, M. Schweitzer, 
J. A. Muchmore. A. J. Simmons and M. 
E. Williams. 

Following the annual Paramount con- 
vention in Los Angeles, the party will 
return home about May 1. 



F. B. O. ADDS MORE COMEDY 



THE REEL JOURNAL 

3 New Comedy Groups 
Coming From Pathe 

Following a conference of executives of 
the Hal Roach organization, held last 
week on the Coast, it is announced that 
for the coming year Hal Roach will add 
three new series of two-reel comedies to 
the Pathe list for distribution. 

The three new comedy units will be 
headed by Clyde Cook, Charley Chase and 
Glenn Tyron. Cook was recently signed 
by Roach. 

His rise in film popularity has been the 
result of years of hard work. He is the 
product of the English school of acting 
and made his biggest legitimate successes 
on the stages of London and Paris. His 
entrance into the screen comedy field 
was first with Fox where he made a 
series of two-reelers and became a na- 
tional figure. 

The "Our Gang" unit with Farina, 
Mickey, Jackie, Mary, Gene and Joe 
(Fatty), will continue along the same 
production lines as heretofore and will 
continue to be directed by Bob McGowan 
under the supervision of Hal Roach and 
F. Richard Jones. 



H. C. Witwer and Sam Hellman to 
Write for New Series. 



Increased production in the short reel 
field of featurettes made popular by 
I'". B. O's "Fighting Blood." "Telephone 
'nil" and "Pacemakers'' series is an- 
nounced in the statement by Vice-Presi- 
dent J. I. Schnitzer that this active 
independent organization has obtained 
the rights to two new series of popular 
magazine stories from each of which 
twelve new two reelers will shortly be 
begun. 

Sam Hellman, well known humorist 
and magazine writer in the Saturday 
Evening Post and other publications, has 
been signed to do one of the new 
series fur F. B. O. The title of the 
stories lias tentatively been selected as 
"Push and Pep," and the starring com- 
bination of George O'Hara and Alberta 
Vaughn will be used, together with Al 
1 ooke, Kit Guard and other featured 
players of "The Pacemakers." 

H. C. Witwer, who has already con- 
tributed three short reel subjects to the 
F. B. O. program, will be the author 
of the second new series 



Hurrah 

For Bigger Box Office 



'roSits / 



Laemmle Jubilee 



May 2, 1925 
HOOT" UP THE LADDER. 



Now a Full Fledged Universal Jewel 
Star. 



Economy in sub-titles is one of the 
William de Mille "touches" in his Para- 
mount pictures. In his production of 
''Men and Women,' written by Clara 
Beranger from the Belasco stage success, 
no sub-titles are used after the first 
thousand feet of film. 



An important Universal move which 
has been forecast for many months now 
is an accomplished fact, with the an- 
nouncement by Carl Laemmle, president 
of the Universal Pictures Corporation, 
(hat Hoot Gibson, Universal's popular 
"western'' star, has been elevated to 
Jewel Productions. This means that 
Hoot henceforth will be seen only in de- 
luxe pictures, released on the same 
schedule as Reginald Denny pictures, 
Laura La Plante pictures and those by 
other Universal Jewel stars, according 
to L. B. Metzger, local manager. 

Six Hoot Gibson Jewel pictures have 
been scheduled for release during the 
1925-1926 season. The titles are "The 
Arizona Sweepstakes,'' "Spook Ranch," 
"A Hero on Horseback." "Kings Up,'' 
"Chip of the Flying U" and "The Cal- 
gary Stampede." 



Jack London's "Adventure," produced 
by Victor Fleming ,has been completed in 
the Paramount studio at Hollywood. Tom 
Moore. Pauline Starke, Wallace Beery, 
Raymond Hatton and Walter McCrail are 
featured. 



"REDEEMING SIN" BUILDS. 

So great were the crowds that sought 
admittance to the Arcadia Theatre, in 
Philadelphia, to see Nazimova in "The 
Redeeming Sin," in the opening week of 
what was scheduled originally as 'a one 
week run, that the big special was held 
over for a second week. 



Building Programs 
Is A Fine Art 

And It's QOOD BUSINESS 

From the Washington (D. C.) Daily News 
By FADEOUT 

The building of photoplay programs begins to reach the 
stature of a fine art. 

Formerly film theatre managers were content to hire a 
peroxided pianist, start selling tickets and run off their 
teature. Like three-day-old chewing gum, this simple 
manner no longer satisfies. Showmanship steps in, and 
presentations are now made in the grand or Hippo- 
drome style. 

J r r r t 

* * * * Managers comb short-reel programs for quick, 
comical comedies — noveltiesin the way of scenics, animal 
pictures and news-reels. The big film producers turn 
out many a cripple in the way of feature pictures, and 
the manager must dress them up with music, laughs 
and thrills till the splints hardly show at all. 



Let Zukor, Loew and Laemmle have their stable of stars 
and their ten-million dollar cost-sheets — I'd be satisfied 
to break into the movies with the snappiest line of two- 
r c el comedies in the business. And so would you. 

Build Up Your Program With 

Educational Pictures 

They Offer You the "Snappiest Line of Two-reel 
Comedies in the Business". 



I 



: 



"THE SPICE OFTHE PROGRAM" 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



Everything the Theatre Needs 

Equipment and Supplies of 
a superior quality at the most 
reasonable prices* We handle 
only the best lines of articles 
that you have daily need for. 
We are the oldest equipment 
and supply house in Kansas 
City, having served theatre 
owners for more than 25 



years, 



Exclusive Distributors of the 



MOTIOGRAPH PROJECTOR 



"DO YOU NEED 

Condensing Lenses 
Carbons, All makes 
Film Cement 
Lamp Coloring 
Sanozone Perfume 
Radio Mat Slides 
Mazda Lamp Equipment 
Mazda Lamps, All Types 
Roll Tickets 
Machine Repair Parts 
Motors Etc?" 



We've Got 'em Get Our Prices 




CLYDE H.BADGER 




\&12WAmOTT£-VkeO/JPehabkSmce/89$-KAHSt\SC\TY,MO-, 




Where QUALITY and BETTER 
Pictures are Featured 

THE 
MOTIOGRAPH DeLUXE 

Is Invariably Selected. 

IT IS 

THE HEAVY DUTY 

PROJECTOR 

Ask The Man Who 
Uses One! 




uses 




uxe 




Millions of feet of fil 
Projectors, monthly, 



speej 
the 



Watte 1^0 n R . 

Motio^raph is a de 
quality pictures. 



|rou&h the Motio&raph 
:ker Plant. 




er says the 
projector and &ives 



A MODEL MOTIOGRAPH BOOTH 




The Enterprise Optical Mfg Co 564 W. Randolph St., Chicago, III. 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MAY 2, 1925 



Number 21 



WAR PICTURES TAKES 
RECORD RUN HERE 

"Fighting in France" to Ca- 
pacity at Wonderland. 



Following up its successful 
career in other cities, "Fight- 
ing in France,'' the official 
picture of the World War, 
offered by Enterprise Distrib- 
uting Corporation, has just 
finished a record-breaking 
week at the Wonderland 
Theatre, Kansas City, accord- 
ing to N. J. Flynn, the man- 
ager of the Wonderland. This 
was the picture's Kansas City 
premiere. 

On the opening night it was 
necessary for the cashier To 
return money to a big crowd 
whom the theatre was unable 
to accommodate. "We have 
never had as successful en- 
agement in our house," Flynn 
said. 

The Wonderland showing 
was boosted by a very effec- 
tive lobby display. At inter- 
vals, a "gob" and a "dough- 
boy,'' stationed in the lobby, 
sounded bugle calls. This at- 
tracted much attention. 

In filming "Fighting in 
France," 13 U. S. cameramen 
lost their lives, according to 
Bob Withers, local Enterprise 
manager. The picture is said 
to be the most graphic por- 
trayal of the scenes ot war 
ever offered. 

j. E. Shinn, Enterprise 
salesman, has sold the picture 
to every exhibitor save one 
that he has called on, Withers 
said. 



INDEPENDENTS MAY 
BUILD OWN HOUSES? 

Declaring that the inde- 
pendents are bearing the 
brunt of the price slashing in 
the present competition for 
booking, Joe Brandt, presi- 
dent of Columbia Pictures 
Corporation, declared in an 
interview given out this week 
that the independent produc- 
ers and exchange men may be 
compelled to join forces and 
build their own houses to 
combat a situation which he 
says threatens their existence. 

Exhibitors in the New York 
Territory particularly, he says, 
are pitting one exchange 
against another in an endeav- 
or to bring down rental prices. 
Brandt ascribes the hesitancy 
of independent exchanges in 
the territory to sign contracts 
for the 1925-26 product to this 
condition, which he says is a 
reversal of the former prac- 
tice of exhibitors who, at the 
start of the season, used the 
independent exchanges as a 
method of breaking other 
runs. 



RAYART FILM PLANS 
EXTENSIVE OFFERING 

Harry J. Brown Produc- 
tions, prominent West Coast 
Independent producers, are 
to manufacture the greater 
part of the feature output of 
Rayart Pictures for the com- 
ing season, according !o an- 
nouncements just made. This 
well known producing organ- 
ization is composed of Harry 
J. Brown and Dwight C. 
Leeper. The latter 
is also vice-president of 
Richmount Pictures, Inc., a 
big film export concern. 

Following the success of 
the Fred Thomson series, 
which hit upon a lucky star 
in Reed Howes, whose work 
he had seen in "The Cyclone 
Rider," a Lincoln J. Carter 
melodrama for Fox. He im- 
mediately signed Howes for 
a period of years and ar- 
ranged for distribution 
through Rayart Pictures. 
There will be eight of the 
Reed Howes dramas in the 
Fall Rayart program, ac- 
cording to E. C. Rhoden, K. 
C. distributor for the Howes 
pictures. 

Brown has also completed 
the first of a series of melo- 
dramas called "Easy Money,'' 
starring Cullen Landis, Mary 
Carr, Mildred Harris, Gladys 
Walton and Crauford Kent. 
Brown will soon start work 
on "The Beloved Pawn," a 
novel by Harold Titus, which 
will also be made for Ray- 
a.rt's big program. 

Brown has also signed Billy 
Sullivan for a series to be 
released by Rayart under the 
name of "The Fast Action" 
series. There will be twelve 
pictures in this group. 



K*-' .*:•.:#»■' '>g*p5* ,; p"' ws-f^'T"* t? 



NEILAN JOINS POWERS. 

Los Angeles — Despite state- 
ments, official and otherwise 
that Marshall Neilan was to 
continue with Metro-Goldwyn 
wdiere he had two more pic- 
tures to make, Neilan now 
states he has secured his re- 
lease and will produce in as- 
sociation with P. A. Powers. 
The first picture will be "The 
Skyrocket," in which Peggy 
Hopkins Joyce will be starred. 
Neilan has personally pur- 
chased "The Return of the 
Soldier" which he will pro- 
duce on his own. His new 
move does not involve 
Blanche Sweet. 



>:.«><>!« >C)<;<.)i . 



s 



a 
a 
a 

a 
a 

m 
m 
g 

« 



a 




Coming Soon- 

this made-toorder 
tonic for your 
Summer Drive— 

"The MIDNIGHT 
EXPRESS" 

with 

ELAINE HAMMERSTEIN, 

WILLIAM HAINES 

and all-star cast 

A LONELY BOY— HIS NERVE GONE— 
A WILDCAT TRAIN, THE MIDNIGHT EX- 
PRESS, RUSHING TO DESTRUCTION- 
WIRES CUT— NO HELP IN SIGHT. 

George W. Hill has crowded into this grip- 
ping story a resume of the laughs and tears 
that fill life's highway. 

INDEPENDENT 

FILM COMPANY 

JOS. SILVERMAN, Mgr. 
115 West 17th St. Kansas City. Mo. 



H WJTM'n ■>*■-«■:»! 




H 

m 



:««K:a:i;ra« 



Use Discretion- - 

Don't Speculate-- 

STANDARD FILMS 



26 

2-REEL 

COMEDIES 



8—Buddy Roosevelts 
8«Buffalo Bill, Jrs. 
6--Yakima Canutts 
8—Ben Wilsons 
8--Big Boy Williams 
8--Art Mix's 



3 SERIALS 

"Days of 49" 

"Fighting 

Skipper" 

"Riders of 

the Plains" 



When Better Westerns are Made 

Standard Will Release Them 



111 West 18th Street 



Kansas City, Mo. 



ENTERPRISE 



Is Proud- 



of 



"FIGHTING 
IN FRANCE" 

The big Super-Special that stood 'em out at the 
Wonderland Theatre, Kansas City, all last week. 
It'll do the same for you — 

TRY IT AND SEE! 

AND HERE'S MORE 



8 J. B. Warners, 6 Jack Perrins, 6 Ken Mc- 
Donalds, 8 AI Fergusons, 12 Geo. Larkins, 6 
Billy Sullivans, 4 Ora Carews, 1 H. B. Walthal, 

9 Big Boy Williams. 



All New Product! 

Enterprise Dist. Corp. 

"An Extra Measure of Service." 

Bob Withers, Manager 

1)1 W. 18th St. Kansas City, Mo. 



BANNER TO MAKE 
SERIES OF SIX 



Sam Briskin and George H. 
Davis of Banner Productions 
have decided upon Ben Ver- 
schleiser to produce their se- 
rie: of six features for release 
through the Henry Ginsberg 
Distributing Corporation, ac- 
cording to Joe Silverman, of 
Independent Films, local dis- 
tributors of Banner pictures. 
The first of the series will be 
"The Love Gamble" and it is 
scheduled to go into produc- 
tion about April 20th. 

A title has definitely been de- 
cided upon for the fifth of 
this Banner series. It is the 
picture version of ''Salvage," 
by Izola Forrester and will be 
released as "Surging Seas." 



ROOSEVELT FINISHES 
"RECKLESS COURAGE" 



"Reckless Courage," the 
first of the new series of 
eight western features starr- 
ing Buddy Roosevelt, has 
been completed on the coast 
by Lester F. Scott, Jr., pro- 
ducer of the pictures for state 
rights distribution by Weiss 
Brothers' Artclass Pictures 
Corporation, Jack Langan, 
manager of Standard Films, 
local agents, has announced. 

Tom Gibson directed the 



picture with Helen Foster, J. 
C. Fowler, W. A. Mcllwain, 
Jack O'Brien, Jay Morely, 
Merrill McCormick, Eddie 
Barry, Princess Neola, and 
Robert Burns in the princi- 
pal supporting roles, Langan 
said. 



PRINCIPAL TO FILM 
SEVEN MORE WRIGHTS 



New York — It is understood 
that Principal Pictures still 
has seven Harold Bell Wright 
novels to produce for the 
screen, and news of the popu- 
lar writer of the "best-sellers'' 
of our day writing future 
stories for other companies 
will in no way effect th«l 
schedule planned by Irving 
and Sol Lesser. 

In the first place the books 
now in the hands of the Les- 
sers cover a period of nearly 
ten years, and include some 
of Wright's greatest work. 
Among the novels yet to be 
brought to the screen via 
Principal arc "The Winning 
of Barbara Worth," "Calling 
of Dan Mathews," "That 
Printer of Udells," "Their 
Yesterdays," "Shepard of the 
Hills," and "Eyes of the 
World." No other companv 
will have one of Wright's 
stories until his present one, 
"The Son of His Father," now 
running serially in McCall's 
Magazine, is published in 
book form. Midwest Film 
Distributors have the first 
two Wright pictures here. 



May 2, 1925 



THE REEL JOURNAL 



I HIT 'EM IN THE EYE" 



And That's How a Drop-in 
House" Gets the Business. 



BY AARON A. FINESHRIBER 

Manager, the Rivoli Theatre, St. Louis, as Told to Maurice Davis, St. Louis Uni- 
versal Exploiteer. 

"I hit 'em in the eye. 

That's how a "drop-in house" gets the 
business. 

I hit 'em in the eye — attract attention 
by my "front'' and canopy; and the 
Rivoli, a first-run house in downtown St. 
Louis does nicely, thank you. 

Yet even though it is a first-run house, 
even though we run it as a high-class 
theatre should be run, the Rivoli's prob- 
lems are those of a "drop-in" place. 

Competition includes a nearby picture 
palace, seating 3,500; an established 
house a short block away, seating 900 
and featuring a nine-piece orchestra, and 
a "wild-and-wooly" ornate old theatre 
two blocks away, offering good melodra- 
matic picture diet for 20 cents. 




the canopy, we use 24 sheet cutouts when 
they're good; six-sheet cutouts, when the 
24s tell no story. From an extension, we 
shoot "baby spots" back onto the cutouts 
From the canopy, we drop window-cards, 
letting the wind provide a moving oh- 
ject that advertising experts tell us gains 
more attention than a still object. 

In our three-sheet frames on the thea- 
tre's front, we use either cards prepared 
by our poster artist; or combination 
lithograph and poster-artist cards. In 
our poster cards, we've introduced two 
or three "stills" from our picture, since 
these gain considerable attention thereby, 
we've found. 

Some "Silent Salesmen." 

"Boards" out front, combining litho- 
graphic cutouts, poster work and ''stills" 
are other attention-getters — silent sales- 
men. We don't go in for pale pastel 
shades, either. Our backgrounds are 
vigorous. They're oranges, mottled blacks 



Page Fifteen 

with dashes of orange or green, strong 
blues, or something like that. Our pos- 
ter-artist applies his colors with strong, 
masculine strokes. When we've got 
something to say, we say it! 

Our box-office is the last selling spot 
for tlie current show. If they've any 
question as to whether they should or 
should not see the picture when they get 
up to the box-office window, we've 
planted a few "stills" that dizzy 'em into 
the house. 

With and Without Pajamas. 

Extreme care is used in selecting our 
"stills." We don't choose 'em for scenic 
beauty or artistic perfection. We choose 
'mi because they show ACTION; strik- 
ing groups of beautiful women, a la Zieg- 
field; or a "cinch" featuring well known 
players. 

A star must be an exceptional star for 
us to feature him or her just "as is." 
Otherwise, for example, a picture) of 
Clara Bow in pajamas is better than just 
a picture of Clara Bow. 

And in Conclusion. 

If the outside has sold 'em, they've 
bought their tickets and we've got 'em 
as customers. If they pause in the lobby, 
it's next week's show we sell. 

We sell 'em one at a time. 

It's getting the business, thanks! 



ave dates for 



AARON A. FINESHRIBER 

The Rivoli, seating 660 and getting a 
40-cent "top," has to fight that. 

Tho Way to Get 'Em. 

A little house, a five-piece orchestra, 
no stage — hence, no presentation — people 
don't PLAN in advance to come down- 
town from some distant part of the city, 
just to attend the Rivoli. What we get, 
we get from the thick throng of traffic 
that eddies and swirls past Sixth street. 
It comes from the groups that wander the 
brightlight streets at night. It comes 
from an element We have to "yank" off 
the pavement into our orchestra chairs. 

There's only one way to get 'em. 

We can't be subtle. We don't want to 
let anyone in doubt as to whether this is 
a "movi'e house" or some exclusive es- 
tablishment selling Parisian frocks. 

So we hit 'em in the eye. 

Passersby on Sixth street don't doubt 
for a minute that we're a theatre; and 
they 'don't have to guess twice as to 
what picture we're showing. 

The Screaming Front. 

Our front and canopy "screams." On 




In a great sto- 
ry hailed by 
m i 1 1 io n s as 
beautiful and smash- 
ing, with a great ap- 
peal and. t r emen- 
dous theme, Alma 
and Percy Marmont 

brilliant cast. 
From the story "'Miracle'* Sn 
the Ladies' Home Journal by 
Clarence Budington Kelland. 



Rubens 
head a 



A 
UNIVERSAL JEWEU 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Dan Martin, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 
















FIRST 
NATIONAL PICTURES, 

Inc. 

T. 0. Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

Rav Houston, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 




PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

Louis Reichert, Mgr. 

A. W. Day, Booker 

Telephone— Harrison 0919 






CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 




ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 








r ■ ' ' 








FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 




UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 






YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 
















STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 






FILM CLASSICS, Inc. 

115 West 17th St. 

Al Kahn, Manager 

I. Gerdts, Booker 

Telephone — Harrison 4661 




UNIVERSAL FILM 

EXCHANGE 
1710 Wyandotte St. 

L. B. Metzger, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 






K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 




















METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. II. "Gib" Jones, Booker 

Telephone — Grand 2110 




VITAGRAPH, Inc. 

1820 Wyandotte St. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 


T 

of eac 

C 

in adv 


hi 

h 

he 

ar 


s directory will bt 
month. 

inges of copy mus 
ice of publication 


> F 

t 
da 


mblished in the fi 

be in our office oi 
ite. 


rs 
tie 


: issue 
week 



Mav 2, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



New St. Louis to Open 
Sept. 1 ; Other Changes 

The grand opening of the St. Louis 
Theatre, Grand boulevard at Morgan 
street, has been postponed until Sep- 
tember. Originally it was planned to 
open June 1. 

The house will be operated by the 
Orplieum Circuit and play Junior Or- 
pheum vaudeville and pictures. 

The building, now nearing completion, 
was erected by the Metropolitan Thea- 
tres Corporation. It fronts 148 on Grand 
and 186 feet on Morgan. It will seat 
4,000 and in height will equal a seven- 
story house. The owners claim that it 
represents an investment of $2,000,000. 

The old Hippodrome Theatre on Sixth 
street near Market street, dark for many 
years, has been leased to Joseph Op- 
penheimer, lessee and manager of the 
Garrick Theatre, Chestnut, near Broad- 
way. 

Oppenheimer plans to move his Mutual 
Circuit Burlesque from the Garrick to 
the Hippodrome in August. 



"BIG SISTER" A REFORMER TOO. 

A typical anti-enjoyment speech was 
made by Miss Lucy Stearns before the 
annual meeting of the Big Sisterhood of 
St. Louis, Mo., at the Coronado Hotel, 
St. Louis, April 15. 

She attacked all of the pleasures of 
modern youth and middle age, motion 
pictures coming in for their share of the 
attacks. 

"Motion pictures are not taken from 
scenarios but 'obscene-arios' and the 
modern dance is the maximum of mo- 
tion in a minimum of space. _ The mod- 
ern dancing and motion pictures are 
corrupting modern civilization" she de- 
clared. 



J. W. Miller nf the Madison Theatre, 
Madison, 111., is very seriously ill. 



MAY BAR SHAKESPEARE? 



Assertion Made That Classics, too, 
Mav Be Barred 



A prediction that Shakespeare's plays 
will be barred from the American stage 
and screen within a quarter of a cen- 
tury as obscene was' made by Clayton 
Hamilton in an address before the Col- 
lege Club of St. Louis, April 16. 

Hamilton declared that the idea of 
censorship of public morals is being 
carried to too ridiculous lengths in 
America, pointing out that already card 
plaving is barred in Texas, smoking in 
Utah and the teaching of evolution has 
been legally barred from the schools of 
Tennessee. He even asserted that whole 
passages of the Bible had been deleted 
from motion picture production as ob- 
scene. 

Reviewing the regulation of public 
morals by the tyrants of ancient and 
modern times he pointed out that for 
eighteen years during the reign of Oli- 
ver Cromwell. Shakespeare's plays were 
barred from the stage of England. 



"Over tli.- Top — Wotta Wow," an offi- 
cial War Department film showing Si. 
Louis boys in action as members of tl 
Eighty-ninth and Thirty-fifth <li\i 
]ii France during the World War. opens 
,ii Hi.' Columbia Theatre, Sixth ami Si. 
Charles streets, St. Louis. April 25. The 

I :eeds go to the St. Louis Chapter No. 

i^ Disabled American Veterans, to fur- 
nish their club house at 3737 West inn 
boulevard. 



The Film Exchange Employes Edu- 
cational Society has been organized in 
St. Louis, a pro forma decree of incor- 
poration filed with the Circuit Court. 
The officers are Nathan Sunley, presi- 
dent; Louis Lavato, treasurer, and John 
Caporal, secretary. 



BRIGHT BITS 

and 

NEWSY NOTES 



THEATRE CHANGES. 

The Pack wood Theatre, Wvaconda, Mo.. 
has been sold to J. C. Bowman. 

Lvric Theatre, Center, Mo., has been 
sold by L. .1. Gardner to R. P. Gardner. 

The following theatres have been re- 
ported closed: 

Carrier Mills, 111. Nox Theatre. April 
15. 

Kueene, Mo., Star Theatre. 

Menfro. Jin., Seibnl Theatre, April 13. 

Harrisburg, 111.. School House Theatre, 
temporarily-. 

Marceline, Mo. Cater Theatre, Sam 
Minich nwr <-nin» ■ "t of business. 

Cambria 111.. American Theatre. C. C. 
.Tones, will close to see if conditions im- 
prove. 

Houston. Mo., T.yric Theatre. 

Glen Crbon. 111., forced to give up 
tbe-ti-e after April 25. 

Tlllin, 111. Amusu Theatre. 

New Haven. Mil, New Haven Theatre, 
has been sold. 



"The Spring of 1964," a Century com- 
edy, featuring Neely Edwards, was used 
by the June, 1925, class of Central High 
School, St. Louis, to supplement the class 
prophecy. While the picture was being 
screened for the student body William 
Koplovitz, class president, read the class 
prophecy, various actors being identified 
as members of the class as they will 
appear in 1964. 

Jefferson City's new theatre will open 
shortly. The Jefferson City Theatre Cor- 
poration will operate the house. The 
eapital city has been a close market for 
film for many years and the competition 
there is welcomed in St. Louis filmdom. 



Tommy Tobin has joined the Universal 
sales staff and been assigned to South- 
ern Illinois. In the past he has traveled 
that section for Metro-Goldwyn Colum- 
bia Pictures Corporation and Pathe 
Jimmy Shea will make the key cities 
and circuits of that territory in the fu- 
ture. 



O. II. Giese, owner of the W'ilil'V 
Theatre is runnine for mavor of FM- 
Wardsville, 111., in the election on Tues- 
day. April 21. 



Milton Goldbaum has again won the $::., 
top prize of the local F. B. O. office in 
the Cold Hush drive. He landed in front 
for February and repeated in March and 
has the lead for April. Prior to thai he 
won tlie $10 special office prize fur fif- 
teen of the eighteen weeks it was up. 
He travels Southern Illinois for F. B. 
O. 



The Lyric Theatre. St. Charles, Mo., 
will mien under new management shortly. 



George "Winer has sold the Elite Thea- 
tre, at Bernie, Mo., t'i Herman .M. Fi r- 
guson. Ferguson also runs the Liberty 
Theatre at Maiden, Mo. 



Joe Smith, of the Universal poster de- 
partment in Chicago, was in town tie 
past week giving the local poster staff 
the benefit of his wide experience. 



Lou Goldman, brother-in-law of Louis 
Stahl of the Union Theatre, died on 
Sunday, April 12. 



Charley Goldman has taken over the 
house in Dupo, 111. He operates the 
New Astor and Rainbow theatres in Si. 
Louis. 



The Dreamland Theatre, Roodhouse, 111., 

has closed. It was recently taken over 
by Clarence Denny. Other houses in this 
territory reported closed include: Mem- 
phis Theatre, Memphis. Mo.: the house at 
Perrv. 111.: Kozy Theatre. Wickliffe. Ky.: 
New Rex. Pittsburg, 111.; American Tina- 
tie, Cambria, 111., and Logan Theatre, 
Logan, 111. 



J. E. Flint, division manager, and 
Charley Werner, local manager for Mi i 
ro Goldwyn, have gone to New York t<> 
attend the company's convention. G. E. 
McKean of Fox accompanied by his son, 
Claude, will leave Friday. April 24, to 
attend the Pox convention scheduled to 
open April 27. 



The Grand Theatre, Mexico, Mo., has 

1 ii taken over by R. H. Miller, it is 

report ed. 



J. Getzler plans to open an airdome in 
Wayne, City. 111. He operated the Moon- 
shine Theatre there, but it was disman- 
tled recently. 



Jack Weil has signed a contract with 
Gotham Productions for several of their 
pictures including two dog films, "Silent 
Pal" ami "Black Lightning." 



S. J. Hankin, manager for Educational 
here, has everything set for the five 
vvei ks -iles campaign scheduled in open 

■ Hi April 26th. He h is to hang up 

snme new records during the- drive. 



The Crescent Theatre St. Franeisv i 1 le. 
Til,, has been taken over by R. C. Wil- 
liams. 



Charley Mohrlay, former Vallev Park, 

Jin., exhibitor, is here on a visit from 

New Mexico where hi op rates a gold 
mine. 



Chester J. Gruber, owner of the Miners 
Theatre Collinsville. 111., has opened a 
sandwich shop at Union and West Floris- 
sant avenue, St. Louis. 



The Regal Theatre, Elvins, Mo., is 
now under the management of H. C. 
Tuttle. He also has the Grand Theatre, 
Desloge. Mo. 

(Continued on Page 19) 



Page Eighteen 



THE REEL JOURNAL 



May 2, 1925 




BOX*OFFICE 




F-. R. n. 
The sili'iii Stranger Fred Thompson- 

Fred Thompson and Silver King- are sure 
fire. The best in Westerns. Book them. — 
C. C. Golden, Missouri. LaBelle, Mo. 

No <;«ji Man, Lefy Flynn — Not so good. 
Star out ot place. — H. E Schlichter, Lig- 
yett, Madison, Kas. 

FIRST \ \TIO\ II, 

When a Man's a Man, Bowers, De La 
Motte — Two days to big business. Ad- 
missions, 15 and 30 cents. Pleased all. — 
C. C. Golden, Missouri, La Belle, Mo. 

Bad Man, Holbrook Blinn — Just an- 
other one of First National's wonderful 
shows. Print excellent. — L. R. Nicholson, 
Paramount, Lucas, Kas. 

Self Made Failure, Ben Alexander^A 
very fine picture. Was well liked by my 
patrons. Print good. Accessories fine. — 
Mission Theatre, Noel, Mo. 

Her Temporary Huaband, Sydney Chap- 
lin — This picture pleased our patrons im- 
mensely. More like it please. Print and 
accessories good. — W. J. S'houp, Deluxe, 
Spearville, Kas. 

Black Oxen, Corinne Griffith — Most 
people pleased. Print and accessories O- 
K. — Glen A. Hayward, High School, Lake 
City, Kas. 

Painted People, Colleen Moore — Very 
good, was enjoyed by all. — S. W. Filson, 
Opera House, Scott City, Kas. 

Nomads of the North. — An excellent 
picture. Pleased 100%. Good house. Film 
in fine shape. Give us more like this one. 
— P. Millspaugh, Preston, Preston, Kas. 

Penrod and Sam, Ben Alexander. — This 
picture was enjoyed by all and we made 
a little profit on it. Give us more like 
it. — I. M. Verts, Cozy, Nelson, Kas. 

White Moth, Barbara LaMarr. — A good 
picture and pleased those who saw it. — R. 
H. Benford, DeLuxe Theatre, St. John, 
Kas. 

Silent Watcher, Glenn Hunter. — Good. 
Print and accessories good F. O. Wil- 
liams, Electric, St. Joseph, Mo. 

Marriage Cheat — This we considered an 
extra good feature and it pleased our pa- 
trons and brought us a very good crowd 
for Monday. Print and accessories good. 
— W. J. Shoup, DeLuxe, Spearville, Kas. 

Chastity, Katherine McDonald. — A very 
good picture. Attendance below the 
average due to wteather and roads.— R. D. 
Strickler, Wickiser, Craig, Mo. 

Wandering Daughters. — To the exhib- 
itor who has patrons that are hard to 
please try Wandering Daughters. Has 
everything in it that goes to make a good 
picture and it's something different with 
a dandy cast. Print good. — A. Rodin, 
11'- i ric, Longton, Kas. 

Girl In Limousine, Larry Semon. — 
Everyone well pleased, a good comedy 
program picture. Print fine. Advertis- 
ing good.— H. D. Carr, Allendale, Allen- 
dale, Mo. 

Meanest Man in th,i World. A dandy 
pii ture. Really better than the title 
would have you believe. I had a full 
house on tin's one and I bough! it right. 
Print and advertising good. — C. C. Perry, 
Rex, Maysville, Mo. 

Slander the Woman — A fine Northern 
show. Beautiful snow and water scenes. 



Very clean can be recommended fo» 
church people. Print very fine. — O. S. 
S'honyo, Gym, Bushton, Kas. 

The Wanters, Marie Prevost — Good 
picture. Print fine. — Julian Watson, 
Electric, Sheldon, Mo. 

Mighty Lak a Rose, Dorothy Mackail — 
Fair business, but dozens of patrons said 
"Best picture I ever saw." Print good. — 
Ray T. Ingalls, Electric, Goff, Kas. 

Daddy, Jackie Coogan — Played Daddy 
to the largest house we have had since 
November 1, 1924, and was the largest 
net house I have had. Print fine. — K. H 
Gaston, Electric, Centralia, Kas. 

Circus Days, Jackie Coogan — This was 
a good one. The very thing for a small 
town. Book him and boost him. Pleased 
100%. Print and advertising good. — J. E. 
Zimmerman, Rex, Bronson, Kas. 

Girl of Golden West, J. Warren Kerri- 
gan — This was a good picture. Print and 
advertising good — J. E. Zimmerman, Rex, 
Bronson, Kas. 

Isle of Lost Ships, Milton Sills — This is 
an extra good picture that will please any 
town. Print good. — W. F. Denney, Elec- 
tric, Lowry City, Mo. 

Temporary Husband, Sydney Chaplin— 
A good picture with a lot of action and 
comedy that pleased a fair sized crowd. — 
A. D. Strickler, Wickiser, Craig, Mo. 
FOX. 

The Brass Bowl Edmund Lowe — As 
good as they make them. Fair business 
for me.— Oscar Reinert, Elite, Humboldt, 
Kas. 

Last of in.- Dunnes, Tom Mix — A erack- 
erjack western that went over good for 
me — C. C. Terry, Rex, Maysville, Mo. 
M UTIIO-COLDWYN. 

Don't Doubt Your Husband, Viola Liana 
— Fair picture that pleased the majority. 
— .r. <i. McKee, Electric, Bolivar. M.> 

Heart Bandit, Viola Dana — We found 
i an _ excellent picture that pleased 
McKee, Electric, 



practically all. — .1. 
Bolivar, Mo7 

PARAMOUNT. 

Wanderers of the Wasteland, Jack Holt 
—I paid too much for this one and lost 
money. — C. C. Terry, Rex, Maysville, Mo. 

The Snan, Frances Howard — A high 
class comedy drama by Buchowetski that 
pleased fairly well. — E. E. Schlichter, Lig- 
gett, Madison, Kas. 

Forbidden Paradise, Pola Negri — Don't 
believe such pictures are good for small 
towns. At least, we don't have much luck 
with this star or this type of picture. — J 
'■ McKee, Electric, Bolivar. Mo. 

The Alaskan, Thos. Meighan — A dandv 

6 1 Picture that went over good here.— 

.1. G. McKee, Electric, Bolivar. Mo. 

Contraband, Lois Wlilson — Fine and a 
sure lot Excellent east and direction. — H. 

10 Schlichter, Liggett. Madison. Kas. 
Devil's Cargo, Pauline Starke — A fine 

picture and pleased about 90 per cent — 

11 10 Schlichter, Liggett, Madison, Kas. 
Peter Pan, Betty Bronson — Disappointed 

11 receipts, but certainly a wonderful pic- 
ture, and enjoyed by all those fortunate 
enough to see it. I onlv hope to receive 
others as good. — Paul Turgeon, Golden 
B' It, Ells worth, Kas. 

Vorth of :tii Not as big as the Covered 
wagon, but more entertaining. My pa- 
tron well pleased, and a successful en- 
gagement here. — Chas. Barron, Kansas. 
Wichita, Kas. 

UNIVERSAL 

Sporting Youth. Reginald Dennv — 'This 
"i"' pleased here, and we had a good bus- 
iness with it, — J. G. McKee, Electric, Boli- 
var, Mo. 

The uiiiiile Rider (serial)— According to 
my Judgment they will not make another 
serial equal to the Riddle Rider in the 



next ten years that contains as much ac- 
tion or drawing power at the box office. 
— C. H. Bates, Pastime. K. C, Mo. 

While Tiger, Priscilla Dean — Picture did 
not draw much business for me. — J. G. 
McKee, Electric, Bolivar, Mo. 

Dangerous Blontlc. Laura La Plante— - 
Fair picture that drew a good business. 
Laura well liked here.- — J. G. McKee, Elec- 
tric, Bolivar, Mo. 

VITAGRAPH 

Pioneer Trails, Cullen Landis, Alice Cal- 
houn — This is one of Vitargaph's best. 
You can't go wrong on it. Pleased almost 
everyone. — C. R. Tapp, Electric, Clayton, 
Kas. 

Wasters of Men, Cullen Landis — Good 
picture with lots of good comments from 
our patrons. Vitagraph pictures are all 
good. Book this one. — C. R. Tapp, Elec- 
tric, Clayton, Kas. 

A Woman's Sacrifice, Corinne Griffith — 
This is a fine picture. Film in good con- 
dition. — R. M. Burchett, Electric, Green- 
castle, Mo. 

Steel Heart, Wm. Duncan — This is a 
good western picture and one tnat will 
please those who like this type. — R. M. 
Burchett, Electric, Greencastle, Mo. 

The Matrimonial Web. Alice Calhoun — 
This is a good picture, especially for a 
small town. You cant go wrong on this 
one. The reels are full and good color. — 
R. M. Burchett, Electric Greencastle, Mo. 

My Man — A good picture and pleased 
95 per cent. Picture and print in fine 
condition. — W. D. Bearce, Peoples, Blue 
Mound, Kas. 

Code of the Wilderness, Bowers and 
Calhoun — This is another very good pic- 
ture. It's the same old thing when you 
play a Vitagraph picture. They're always 
good. — Ed Rodgers, Township Hall, Palco. 
Kas. 

My Man — A good picture. Film good. 
— W. J. Muff, Elite, Queen City, Mo. 

Playing it Wild, Wm. Duncan — A good 
picture. Film also good. — C. H. Stevens, 
Anmsu, Archie, Mo. 

Captain Rlood, J. Warren Kerrigan — a 
I'ery fine production which did not draw 
adults for us. Plenty of children. Does 
not compare with Sea Hawk. Not enough 
action by individual characters. Photog- 
raphy excellent. — F. M. Hewes. Bonaven- 
tuie, K. C, Mo. 

Two Shall He Horn, Kenneth Harlan — 
An excellent picture with plenty of action. 
Will satisfy everyone. Gave us best Fri- 
day in 6 months. — F. M. Hewes, Bonaven- 
luie, K. C, Mo. 

dipt. Blood, special cast — A great pic- 
ture. Better than the Sea Hawk. Failed 
to make money, but through no fault of 
tin picture. — Yubart Zinger, Band, Circle- 
ville. Kas. 

Pioneer Trails, Cullen Landis — Great 
Western. Some of my patrons liked it 
better than Covered Wagon. — Myers Fla- 
ter, Citadel, Bloomfield, Ind. 

Reholil This Woman, all star — One of the 
best pictures I have ever run. It's a real 
treat. Film good. All Vitagraph pictures 
make me money. — J. N. Wycoff, Crescent, 
Jasonville, Ind. 

Pampered Youth, Cullen Landis — Fine 
program picture that pleased. — H. E. 
Schlichter, Liggett, Madison, Kas. 
WARNKR HROS. 

Hridjje of Sighs, Creighton Hale — Ex- 
cellent Httle picture that pleased. — H. E. 
Schlichter, Liggett, Madison, Kas. 

Find Your Man, Rin Tin Tin — The best 
dog picture yet and a wonderful story. — 
H. E. Schlichter. Liggett, Madison, Kas. 
STATES RIGHTS. 

Recreation of Rrian Kent, special cast — 
Showed to a packed house, but failed to 
please. — Unique Theatre. Haddam, Kas. 

Bringing Home the Bacon, featuring 
Buffalo Bill, Jr.— This picture broke my 
house records Saturday. Surely is a 
money-maker.— Elliott Theatre, Independ- 
ence, Mo. 

Notch Number One, featuring Ben Wli 
son — A dandy picture. One of the best 
Standard Films has released.— Helen Wer- 
tenberger, Empress Theatre, St. Joseph, 
Mo. 

Branded a Bandit, featuring Yakima 
Canutt — Did a good business on this pic- 
ture, give me more like it.-^Charlie Ger- 
man, Royal Theatre, Bonner Springs, Kas. 

Ridin' Mad, featuring Yakima Canutt— 
As fast a picture as one can want. Held 
this over for an extra day.— George 
Christman, 12th Street Theatre, Kansas 
City, Mo. 



May 2, 1925 

ST. LOUIS NEWS 



Fred Heelzer, who sold his string of 
houses to Fred Wehrenberg last fall, is 
back from a pleasure trip to Florida.. 
He hasn't decided what business he will 
pursue in the future. 

Tom McKeen. F. B. O. manager, has a 
beautiful new Durant Sedan. It helps 
splendidly in covering the key towns of 
the territory. 



THE REEL JOURNAL 

will be seen in the important hobo role 
in the Warner melodrama, ''The Limited 
Mail," now in production. 



Page Nineteen 



Ann May, who appears opposite Lefty 



Visitors of the week included: Jimmy 
Clayton, West Frankfort, 111.; Ralph Vas... 
Memphis, Mo.; Charles Goodnight, De- 
Soto, Mo.; Tom Reed, Duquoin, III.; James 
Riley and A. L. Critchlow of Alton. 111., 
and Louis Maroni, Marion, III. 



Herman Raymaker, who has just com- 
pleted "Tracked in the Snow Country,'' 
starring RIN-TIN-TIN, for Warner 
Bros., has been assigned the task of di- 
recting RIN-TIN-TIN"s next picture, 
"Below the Line." 



Willard Louis, versatile Warner star, 



Hollywood 

115 West 18th St. 
DELaware 0448 

FILM MEN'S HEAD- 
QUARTERS 

CIGARS, FOUNTAIN 

LUNCHEON 

ORDERS DELIVERED 

TABLES FOR LADIES 



Flynn in "O. U. West," just completed 
for F. B. O. by Harry Garson, has been 
re-engaged as leading woman to the big 
Yale star for his first comedy-drama, 
"Speed Wild," soon to go into production 
at the F. B. O. studios in Hollywood. 



Banner Month for Exhibitors 



UNIVERSALE 

G\dai*tie Birthday P^ty 



Twf cents per 
word payable In 
advance. No ndn 
accepted for leaa 
than 50c. 



THE CLEARING HOUSE 

O C" ¥ I C! Seennd Hand Equipment, Seats, Projector*, Ol JVC 

ijf.jLLiJ Screens, Pianos, Organs, Theatres and Mis- D\J I O 

ccllnneoiia Articles. 



mm 



Rates for other = 
spaces furnished | 
on request. 



iiiuiiihuiiiiiii! mini LMiiiiiM^iiiinniiiininiiiiiiiitnniiiiiiiiiniiiiiiisDHiiiiniijniiJiiJiiiNjjjMiJijihiiM uHiiiiHmiwvtiiimLtiiniHiKiitmuHUunuutuumilumiui niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiii in milium iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iniiiii ill! 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



FOR SALE — Theatre equipment and 
building in Minnesota lake town of 1500* 
good Sunday town, open five nights, ho 
competition. Ask for complete descrip- 
tion. W. L,. Buck. WaterviUe, Minn. C3t- 
5-10. 

THEATRE OWNERS — 
Attention! 
Prevent fires in your theatre. Install 
the AMERICAN EIRE EXTINGUISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have a fire. — 
American Chemical Company, Lebanon. 
Penna P5T — 5-17. 



AT LIBERTY — April 11th, Lady Pianist. 
A-l Picture Pianist, cue accurately and 
effectively, and have a nice library. 
Young, energetic and refined. Guarantee 
satisfaction. References in every detail. 
AVire or write, Marie Wilson, Winfieid, 
Kas., General Delivery. — Pit — 4-18. 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltiers, Seeburgs. Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 

PICTURE SHOW FOR SALE — Also res- 
taurant, 4-room house and 5 1-2 lost in 
good Missouri town. Best buy in Ktate. 
Write J. M. Small-wood, Meta, Mo. Pit 5-3. 



OPERATOR AT LIBERTY. 

Have had 4 years experience on Powers, 
Simplex and Motiograph machines. Can 
give good reference. Will go anywhere. 
Can give best screen results. Address M. 
G. F., care Reel Journal. Pt;t-t!-7. 

Special bargain on 10-llvW ;{-• volt D. C. 
1140 Speed Brand New Westingliouse gen- 
erators at !M5.<>n retails for IfTS.OO. Cash 
with order, also other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Bldg.. 
Duluth. Minn. P3t-5-22 

PICTURE SHOW EftUIPMElVT FOR SALE 
in town of one thousand. Powers ma- 
chines, screen, piano, folding chairs, fans, 
etc. Own buildins anil will lease. Only 
public hall in town, and used for high 
school indoor activities, etc. Other busi- 
ness reason for selling. D. B. Reist. own- 
er. Adrian. Missouri. C2t-5-10. 

REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



ORGAN FOR SALE. 

Fine Austin S-manual pipe organ, in 

first class condition. Has had excellent 

care in a leading Kansas City church. 

Priced at a sensational bargain. Write 

FIRST BAPTIST CHURCH 
Linn-nod and Park. Kansas City, Mo. 



First National Pictures, Inc., has just 
purchased another story in which to star 
Colleen Moore. It is "Clarissa and the 
Post Road," written by Grace Sartwell 
Mason and published in the Saturday 
Evening Post. 

Please mention THE REEL JOURNAL 
to our Advertisers. 



Mailing Lists 

Will help you increase sales 

} Send for FREE earalog giving counta 
and prK-es on thousands of classified 




F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD -WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



isas.City 
Engraving & 

Colorplate Co 

Stand Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Rehires 

^on time'' strme^ 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
K»tn»« City, Mo. 



340 Douglas Bldg. 
Los Ang«le«, Calif. 



BHRGRIESIANNERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 



IRENE 
RICH 

Star 




One of the 

Most 

Popular 

Stars 



in 



Pictures of Usual 
Merit 



THIS WOMAN 

With Ricardo Cortez, Clara Bow 
Louise Fazenda, Marc McDermott and 
Creghton Hale. Directed by Philip 
Rosen. 



MY WIFE AND I 

From the novel by Paul Bern, with 
Huntley Gordon, John Roche, Con- 
stance Bennett and John Harron. 



EVE'S LOVER 

From the story by Mrs. William Clif- 
ford, with Bert Lytell, Clara Bow and 
Willard Louis. 



THE MAN WITHOUT A CON- 
SCIENCE 

From the novel by Max Kretzer, 
featuring Willard Louis, June Marlow, 
Robert Agnew, John Patrick and Kate 
Price. 



A LOST LADY 

From the novel by Willa Cather, witli 
Matt Moore, June Marlowe, John 
Roche and George Fawcett. 



These are just a few of the 




Join the happy family of exhibitors who have bought 
these pictures — book them now. 



Film Classics of Kansas City, Inc. 



Al Kahn, General Manager 

M. A. Kahn, Manager 

Earl Bell, Sales Manager 

115 West 17th Street Kansas City, Mo 



E E 1U 



(The rpilm Cradle Waper of the South^&stj 



Ifs Buried 
Treasure 
for you! 



Sunken Silver 

cA Mystery of the Florida Ever^ades 

* WITH 

Allehe Ray * Walter Miller 



The Stake Was High! 

FIFTEEN MILLIONS IN SILVER DOL- 
LARS BURIED IN A SUNKEN WRECK- 
SOMEWHERE ! BUT WHERE? 
That's what the United States Government 
wanted to know! That's what a band of 
crooks was trying to 
get! This is the basis 
of one of the strangest 
tales of adventure, 
mystery, daring and 
romance ever shown 
upon the screen! 
You'll thrill to the ex- 
ploits of the secret 
service man and of the 
girl he loved as you've 
never thrilled before! 



'<\ 



— As strange and 
fascinating a tale of 
buried treasure, a 
band of crooks, a se- 
cret service man, and 
a beautiful girl — as 
you've ever seen up- 
on the screen ! 



~-t*^ - " 



K 



/ 



f) 



)) 



Pathe Exchange, Inc. 

KANSAS CITY— 111 W. 17TH ST. 
J. A. EPPERSON. Malinger 

ST. LOIIS S31B OLIVE ST. 

II \RRY CJRAHAM, Malinger 



r / 

/ 



S&W 



m Pafheserial 



£9e£Sju 



Vol. IX 
No. 21 



MAY 9, 1925 



a Y. 



Dollar; 



t.v 



Published Everv Saturdav 
REEL. JOURNAL PUB. CO 
Mninstreet Theatre Hide.. 
Knnsna City. Mo. 





Public and Your Theatre 



to hold your play dates open to look over the pictures being made by 
all companies and to secure the highest quality entertainment pictures 
possible. This will only be possible if you will remember how valuable 
your play dates are. Do not become panicky, do not become stam- 
peded. Do not give up a half interest in your theatre to one of these 
producer-distributor-exhibitor concerns for nothing, because of fear of 
not being able to secure quality pictures or of threatened competition. 
They can't build everywhere and aside from that, there will be a suf- 
ficient number of quality pictures made by other concerns to keep 
you in business and lick this unfair competition, if it does come." 

—Writes SYDNEY S. COHEN, 

former. President M. P. T. O. A. 



Glorious News frm 

(No* 432 — Straight from the Shoulder Talk by C< 

I WISH EVERY SINGLE ONE OF YOU EXHIBITORS COUL1 

have been here in Universal City with me during the past few week 

i 

I WISH YOU COULD SEE FOR YOURSELF WHAT SIMPL 
wonderful box-office stuff we are preparing for you for our "Secon 
White List." I never was so happy in my life about the quality c 
Universal pictures. I never was so safe in promising you that if you' 
hang onto your play dates Vll give you the kind of pictures you long fo 

FIRST OF ALL THERE'S THE MARVELOUS SUPER-PICTUR 
"The Phantom of the Opera". Nothing like it has ever been show 
on the screen. I don't believe any picture has ever created the stir th 
remarkable production will create. Everyone who has seen it is wild! 
enthusiastic about it. It is fantastic, it is daring, it is thrilling, it > 
novel. It is an exact reproduction of Gaston Leroux's great book, 
only wish I could get all the color scenes ready for immediate releai 
but that is impossible. So be patient. You've got the treat of your li) 
coming. 

AND THE OTHER DAY I SAW HARRY POLLARD'S "CAL 

fornia Straight Ahead", Reginald Denny's very best picture to date. Yc 
liked "Oh Doctor" and some of you said you hoped we could keep & 
the fast pace set by that picture. Well, we've beaten it: "Californ 
Straight Ahead" is a perfect knockout and you'll love it, 

ANOTHER COMPLETED PICTURE IS "SIEGE". ALTHOUG1 
Samuel Hopkins Adams wrote a great story, I honestly like the pictui 



Jniversals Studios 



lemmle, President of the Universal Pictures Corp.) 



pen better than the book. Svend Gade has given it the master touch 
1 directing, in lighting, in acting, in everything. Virginia Valli, more 
eautiful than ever, Eugene O'Brien, Marc McDermott and Mary 
Iden are the principals in a wonderful cast. 

REX BEACH'S "THE GOOSE WOMAN" WILL SIMPLY 
owl you over. Wait until you see the work Louise Dresser does in 
lis production. It will be a brand new screen experience for you. 
think it is the best picture Clarence Brown ever directed. 

I CAN'T GIVE YOU ALL THE DETAILS NOW, BUT I 
rish you could also see "The Teaser" with Laura La Plante and 
at O' Malley and "Peacock Feathers", the latter featuring Jacqueline 
ogan. Another which I think will be an absolute novelty but which is 
ot yet ready to look at is "The Home Maker" with Alice Joyce and 
live Brook. This is one of the oddest stories ever screened and it 
Light to arouse a nation-wide discussion on the unique question it raises. 

"THE PONY EXPRESS", A REAL EPIC OF THE WEST, IS 

l work, and "Lorraine of the Lions" (which title will be changed) is 
early done. This features Norman Kerry and Patsy Ruth Miller. 

ALL IN ALL, THE NEW STUFF WILL EVEN LICK THE FIRST 
White List" and I don't know what better promise you could ask 
lan that. It proves again that Universal has the pictures. Wait: 
|lease wait. Hang onto your play dates like grim death and WAIT. 

will pay you, over and over again. 



Page Six 



THE REEL JOURNAL 



May 9, 1925 



PUBLISHED EVERY 
SATURDAY AT 

MAINSTREET 
THEATRE 
BUILDING 

KANSAS CITY, MO. 

Telephone 
Grand 5206 




BEN SHLYEN 
Publisher and Editor 



Associate Editor 
C. C. TUCKER 



SAINT LOUIS 

Representative 

DAVID F. BARRETT 

3748 Meramee St. 



Biechele Re-Elected President 



M. P. T. O. of Kansas and Missouri to Send Delegates to 
Milwaukee Convention. 



Two unexpected and outstanding actions predominated over ths 
first annual convention of the M. P. T. O. Kansas and Missouri at the 
Hotel Baltimore, Kansas City, Monday and Tuesday. The organization, 
a member of Allied Exhibitors Association, voted to send representatives 
to the M. P. T. 0. A. convention in Milwaukee ; also to make the M. P. 
T. 0. Kansas-Missouri virtually a closed organization. 

Lengthy discussion was also given to the producer-owned theatre 
situation, but no action was taken as this was declared to be an individual 
exhibitor matter and not an association problem. There was much talk 
of forming an incorporated booking circuit to be constituted of fifty or 
more theatre owners. It was believed by several that such a plan 
would tend to eliminate further activity on the part of producers to in- 
vade the theatre end of the business 

Delegates to Milwaukee. 

Although the future action of the Kan- 
sas-Mi'issouri body regarding affiliation 
with the M. P. T. O. A. depends entirely 
upon what transpires at the Milwauk, e 
convention, the action in sending repre- 
sentatives to the national convention is 
taken to mean eventual affiliation with 
that body. A strong sentiment favoring 
affiliation with the national body pre- 
vailed at the convention, the belief that 
the sooner all exhibitor organizations are 
united the better for the industry, being 
strongly voiced on the floor of the con- 
vention. 

R. R. Biechele. who for the last two 
years has led the Kansas organization, 
was re-elected president of the merged 
body by acclamation. Mr. Biechele, with 
two men whom he will name, will attend 
the Milwaukee convention. 

A resolution w as adopted which bars 
assistance to non-members of the or- 
ganizations and provides that an exhib- 
itor be asked only once to join the asso- 
ciation. 

Other officers elected were : Jay 
Means, Murray Theatre, Kansas City, 
first vice-president ; Harry M'cClure, 
Strand. Emporia, second vice-president; 
Charles Bull, Novelty, Wichita, Kas., 
third vice-president; R. Finklestein, Gill- 
ham, Kansas City, fourth vice-president; 
K. G. Liggett, Gauntier, Kansas City, 
Kas, recording secretary; Fred Meyn, 
Pershing, Kansas City, Kas., treasurer. 
Board of directors : Barney Dubinsky, 
Tootle, St. Joseph, Mo,; Jack Truitt, Se- 
dalia Theatre, Sedalia, Mo.; Charles 

ears, Sears Circuit, Nevada, Mo.; S. E. 
Wilhoit. Jefferson, Springfield, Mo.; W, 




R. R. BIECHELE 

P. Cuff, Strand, Chillicothe Mo.; Ben 
Levy, Hippodrome, Joplin, Mo.; C. R. 
Wilson, Liberty Theatre, Liberty, Mo.; 
A. F. Baker, Electric, Kansas City, Kas.; 
L. M. Miller, Miller and Wichita, Wichita, 
Kav; G. L. Hooper, Orpheum, Topeka, 
Kas.; R. G. Liggett, Gauntier, Kansas 
City, Kas.; Walter Wallace, Orpheum, 
Leavenworth, Kas.; M. B. Shanberg, 
Midland Circuit, Hutchinson, Kas. 

It was under the administration of R. 
G. Liggett of Kansas City, Kas., that the 
old M. P. T. O., Kansas, broke away 
from the national organization. Today 
it was Mr. Liggett who battled the hard- 
est in favoring the sending of represen- 



tatives to the national meeting, the com- 
plete minutes of which will be brought 
to Kansas City for consideration by the 
M. P. T. O. Kansas-Missouri directors 
in determining a possible affiliation. 
Levy for Legislation. 
On the first day the proposed plan now 
before Will Hays to levy a \V 2 % tax 
upon all films rented in various territories, 
half to go to the respective film boards 
of trade and the other half to the ex- 
hibitors' organizations for the purpose of 
defraying expenses in legislative work, 
was highly approved by President R. R. 
Biechele in an address. 

H. Edmonds of the United States 
Postal Department at Kansas City, in a 
lengthy and instructive talk, laid stress 
upon one phase of parcel post shipments. 
"Unless you desire to pay the 25-cent 
service charge, which may be placed upon 
film shipments by the government to in- 
sure first class handling, I would advise 
you to ship by express," he said. "I 
don't know what 'pull' you have, but you 
certainly are fortunate that you do not 
have to pay a service charge now, while 
many other industries do." 

Mr. Edmonds then exhibited a film 
box, showing the name of the exhibitor 
lightly scratched out and the return ad- 
dress of the exchange remaining in the 
corner of the "sticker." Fifty per cent 
of trouble in film shipments are due to 
such careless addressing by exhibitors in 
small towns, he said. 

Maurice Jencks of the Grand and Or- 
pheum theatres drew a hearty round of 
applause from the more than one hun- 
dred present when, in a talk on music 
tax, he said: 

"The music tax is being placed on 
shoe shining parlors with phonographs, 
hotels, restaurants, dance halls, as well 
as theatres. Can any one at this con- 
vention tell me why there are not enough 
people involved to bring pressure to bear 
upon our congressmen and senators? 
How much longer are we going to sit 
idle and take what is handed us?" 

The following committes were named: 
Resolutions — M. B. Shanberg, Hutchin- 
son. Kas., chairman; Jay Means, Kansas 
City. Mo.; H. A. McClure. Emporia. Kas.; 
M. G. Kirkman, Hays. Kas.; Mrs. Helen 
Withers, St. Joseph, Mo.; Mrs. C. E. Lig- 
gett. Madison. Kas.; A. E. Jarboe, Cam- 
eron, Mo. 

(Continued on Page 8.) 



May 9, 1925 



THE REEL JOURNAL 



Page Seven 



TWO FAMOUS AUTHORS! ! TWO BRILLIANT STARS! ! 

Two Wonderful Productions! 



COMING V1TAGRAPH 
PRODUCTIONS: 



"WILDFIRE" 

"THE UNKNOWN LOVER" 

"THE ALIBI" 

• THE ROAD THAT LEAD 
HOME" 

"THE HAPPY WARRIOR" 

"STEELE OF THE ROYAL 
MOUNTED" 



TWO BEST 
SELLERS- 
BOOK THEM 
NOW AND 
AVOID THE 
RUSH!! 



Anita Stewart 



in 



"BAREE 

SON of KAZAN" 

with "Wolf" the Police Dog. 

A David Smith Production 

from 

James Oliver Curwood's 
Epic of the Far North 

Mae Marsh 



in 



"TIDES 

OF PASSION" 

J. Stuart Blackton 
Production 

from 

BASIL KING'S 

Celebrated Novel, 

"In the Garden of Charity" 





AGIAPI 



KANSAS CITY 
1820 Wyandotte St. 
C. A. Schultz, Mgr. 




ST. LOUIS 

3312 Lindell Blvd 

A. Danke, Mgr. 



bsZmI 



Page Eight 

Biechele Re-elected 



(Continued from Page 6.) 

Ways and Means — A. F. Baker, Kansas 
City Kas., chairman; L. M. Miller, Wiich- 
ita, Kas.; S. E. Wilhoit, Springfield, Mo.; 
Barney Dubinsky, St. Joseph, Mo.; G. L. 
Hooper, Topeka, Kas. 

Auditing — E. E. Frazier, Pittsburgh, 
Kas., chairman; Charles Bull. Wichita, 
Kas.; Charles Sears, Nevada, Mo. 

Membership — L.. M. Miller, Wichita, 
Kas.. chairman; Charles Sears, Nevada. 
Mo.; W. P. Cuff. Chillicothe, Mo.; Edward 
Peskav, St. Joseph, Mo.; J. H. Kelly, Wau- 
keenv." Kas.; H. B. Pering, Iola, Kas.; 
Otto Feese, Parsons, Kas.; E. K. Lucy. 
Pittsburg, Kas.; B. H. Klock, Pittsburg, 
Kas.; David Harding, Kansas City, Mo. 

Special Committee (to handle special 
matters which might arise) — Barney Du- 
hinskv, St. Joseph, Mo., chairman; E. N. 
Egleston, Atwood, Ksvs.; "Rube" Finkle- 
stein, Kansas City, Mo.; Ben Levy. Joplin, 
Mo.; Maurice Jenks, Topeka, Kas.; R. B. 
Christian, Excelsior Springs, Mo.; J. H. 
Kelly. Wiaukeeny, Kas. 

A theatre party at the Orpheum Thea 
tre, attended by most of the exhibitors, 
concluded the first day. 

Membership Dues the Same. 

On Tuesday it was decided to allow 
the present basis for membership dues — 
lj/j cents per capita for towns less than 
50,000 and 1 cent for towns larger than 
that — to remain intact. 

At the closing banquet Tuesday night 
the speaking was limited. Mrs. Eleanore 
C. Walton, chairman of the Better Films 
Committee of the Woman's Club of Kan- 
sas City, E. C. Rhoden, president of the 
Film Board of Trade and manager of 
Midwest Film Distributors, Inc.. Miss 
Emma Viets, chairman of the Kansas 
State Board of Review, and Rev. Earl A. 
Blackman, were the principal speakers. 

"I am strongly opposed to political cen- 
sorship,'' Mrs. Walton said. 'T am con- 
vinced that pictures are getting better all 
the time and that the job of censoring 
belongs to the public." 

"Compared to two years ago, the har- 
mony which now exists between exhib- 
itors and the exchanges is wonderful," 
Mr. Rhoden said. ''I predict that in the 
near future we will all be working shoul- 
der to shoulder together. Not until we 
reach that stage can we hope to accom- 
plish much." 

Miss Viets made a very interesting talk 
that was several times interrupted by ap- 
plause. "I would rather kill a picture en- 
tirely than to ruin it by cutting. Wc arc 
trying to be fair and all that we ask is 
you! fairness and co-operation in return,'' 
said Miss Viets. 

"1 am opposed to censorship of any 
term," said Rev. Blackmail. "And 1 re- 
iterate the statement that I made at your 
convention two years ago when I said 
that if Jesus. Christ were living today, he 
would use moving pictures; in fact he 
would act in them himself! There is no 
greater force in the moulding of life than 
moving pictures. No one person, or any 
group of persons, is big enough to dictate 
to the public what it should sec. The 
general public will in time become its own 
censor." 

There was an excellent entertainment 
program furnished through the courtesy 
of Jolly Jones of the Western Vaudeville 
Managers Association and W. I'. "Hemic" 
Bcrnfield. 



THE REEL JOURNAL 



Springs, Kans.; J. H. Kelly, Rainbow, 
Kansas City, Mo.; C. A. Bull, Holland and 
Novelty, Wichita, Kas.; E. W. Eggleston, 
Electric, Atwood and St. Francis. Kas.; L. 
M. Miller, Miller, WJchita, Kas.; R. H. 
Klock, Pittsburg Amusement Co., Pitts- 
burg, Kas.; Ray Huggins, Chas. T. Sears, 
Enterprise, Auditorium, Marshall, Mo.; 
Otto Feese, Best Theatre. Parsons, Kas.; 
Fred C. Green, Strand, Emporia, Kas.; C. 
K. Kelly, Garden, Wakeeney, Kas.; L. A. 
Wagner. Princess, Eureka, aKs.; W. P. 
Bernfield. Library Hall, Wathena, Kas., 
K. C, Mo.; Charles T. Sears, Star Theatre, 
Nevada, Mo.; R. B. Christian. Byer and 
Casino, Excelsior Springs, Mo.; C. R. Wil- 
son, Liberty, Liberty, Mo.; T. L. Rick- 
seeker, Rosedale, Kansas City, Kas.; A. F. 
Baker, Electric Theatre, Kansas City, 
Kas.; Geo. W. Burgess. Cole Theatre Sup- 
ply Co., St. Joseph, Mo.; L. C. MeElroy, 
-lath St. Theatre, Kansas City, Mo.; L. J. 
Lenhart, Roanoke. Kansas City, Mo.; A. 
Josephson, Victory, Kansas City, Mo.; I. 
W'ienshienk, Pen Valley, Kansas City, Mo.; 
H. B. Duering. People's, Garnett, Kans.; 
R. G. Liggett. Gauntier, Kansas City, Kas.; 
Walter Wallace. Orpheum and Lyceum. 
Leavenworth, Kas.; M. B. Shamberg, Mid- 
land Circuit. Hutchinson, Kas.; Mrs. E. V. 
Buchanan, Elms. Emerald and Fairmount. 
May wood, Buckner. Mt. Washington. In- 
dependence, Mo.; George W. Kirvy, Elec- 
tric, Dearborn, Mo.; W. E. Yeager, Cole 
Theatre Supply Co., Kansas City, Mo.; H. 
A. McClure, Strand. Emporia. Kas.; E. E. 
Frazier, Grand, Pittsburg", Kas.; H. E. 
Jameyson, Miller, Wichita, Kas.; W. P. 
Cuff. Strand, Chillicothe. Mo.; M. G. Kirk- 
man, Strand. Hays. Kas.; J. Means, Mur- 
ray, Kansas City, Mo.; Ben Levy, Hippo- 
drome, Joplin, Mo.; G. R. Stroud. Alamo, 
Fayette, Mo.; Mrs. G. E. Liggett, Liggett, 
Madison, Kas.; Mrs. O. Winkler, Main- 
street, Lexington, Mo.; Mrs. Helen B. 
Withers, Empress. St. Joseph. Mo.; W. S. 
Wilkinson, Royal. Hoisington. Kas.; E. K. 
Lucy, Royal, Hoisington, Kas.; W. H. 
Weber, Echo. Great Bend. Kas.; Barney 
Dubinsky, Tootle and Penn. St. Joseph, 
Mo.; Ed. Peskay, Tootle and Penn, St. 
Joseph, Mo.; Mrs. C. E. Kaufman, Gene 
Gauntier, Kansas City, Kas.; W. E. Want 
Strand, Sharon Springs, Kas.; Mis, W. R. 
Edmonds, Kansas City. Mo. 



May 9, 1925 

Vitagraph to Warners 

in Tremendous Deal 



$3,000 IN PATHE PRIZES. 



Exhibitors who registered at the , 

vention: 

It. R. Biechele, Osage Theatre, Kansas 
City, Kas; i; i. Cooper, Orpheum Topeka, 
Kas; Fred M.vn Pershing, Kansas City, 
Kas.; M, w Jenks, Grand, Topeka, Kas ; 
A B Jail"". l:<>-. al, I 'a moron, Mo . M i 
and .Mrs. R i, German, Royal, Bonner 



The week of May 10th marks the re- 
lease of the newest Patheserial, "Sunken 
Silver," based on Albert Payson Terhune's 
novel, "Black Caesar's Clan," with Allene 
Kay and Walter Miller in the featured 
roles, according to J. A. Epperson, local 
manager. 

The release of this ten-chapter produc- 
tion will be accompanied by a nation- 
wide newspaper advertising campaign 
built around a national beauty contest, 
which will involve three thousand dollars 
in prize awards and an opportunity for 
some girl to play a part in a Patheserial. 
The winning girl will receive a four 
weeks' engagement in a Patheserial at 
one hundred dollars per week and one 
thousand dollars cash prizes in addition. 
In addition to the first prize there will 
be twenty-four cash prizes awarded, Ep- 
person said. These prizes will be dis- 
tributed as follows: $75000 to the second 
prize winner; $500.00 to the third prize 
winner; $250 in cash to the fourth prize 
winner; $100.00 in cash to the fifth prize 
winner; two prizes of $50 each to the next 
two winners; the next eight in line will 
receive cash prizes of $25 each, and the 
next ten will receive prizes of ten dollars 
each. In the case of a tie each contestant 
o tied will recieve an equal award. 

The winners will be determined on the 
basiN of good looks, expression, intelli- 
gence, and apparent screen effectiveness. 
The contest i, open to women and girls 
only who are not now acting on the 
stage or in motion pictures. The contest 
is advertised to close August 15th. which 
allows the exhibitor ample time to ex- 
ploit the contest from a local standpoint. 



Distribution to Continue As Is Until 
1925-26 Season. 



Los Angeles — Following the consumma- 
tion of deals in which Warner Bros, have 
bought the controlling interest in Vita- 
graph, Inc., Harry M. Warner, president 
of Warner Bros., has announced that the 
Vitagraph Exchange system will be phys- 
ical distributors of both the Warner and 
Vitagraph product of seventy pictures for 
the new season. The present distribution 
system of both companies will not be in- • 
terfered with until after the withdrawal 
of product on the 19244-25 schedule, he 
said. 

The purchase of Vitagraph is one of 
the largest deals in the history of the in- 
dustry. Thereby, Warner Bros., acquire 
Vitagraph's splendid exchange system 
consisting of 26 offices in the United 
States, 4 in Canada, 10 in Continental 
Europe and 10 in England. Also the deal 
includes the transfer of the huge Vita- 
graph studios at Brooklyn, N. Y, and 
Hollywood. 

The history of the Vitagraph Company 
of America is a romance of the motion 
picture industry. In 1895, J. Stuart 
Blackton, then a reporter, was sent by the 
New York World to interview Thomas 
Edison, who was experimenting with 
"continuity pictures." When Blackton re- 
turned he told Albert E. Smith with whom 
he was rooming that he had learned the 
process of a new art. From a musty old 
Latin dictionary they coined the word 
"Vitagraph." In February, 1897, they 
formed the American Vitagraph Co.. tin- 
initial form of the Vitagraph Co. .it 
America, and it entered into business life. 
■Hnrt Kllni in ISflS. 
Their first picture, and the first motion 
picture to be exhibited in America, was 
"The Black Diamond Express." shown in 
1898 at Tony Pastor's theatre, where Mr. 
Smith in person informed the public they 
would ''see a train, belching smoke, ap- 
proaching from a distance and actually 
moving right up to and passing the audi- 
ence on a plain white sheet." 

Developed Stock Company 
This new form of entertainment caught 
popular fancy at once and by 1900 the 
young men had 30 machines projecting 
their pictures in places of amusement 
throughout the United States. In 1899 
William T. (Pop) Rock joined Smith and 
Blackton and the Vitagraph Co. of 
America came into existence, and has re- 
mained in the hands of these three men 
ever since. 

In 1905 Vitagraph formed the nucleus of 
their famous stock company by employing 
an actor named J. Barney Sherry. From 
that time they grewin leaps and bounds 
and they were responsible for introducing 
some of the greatest stars of the screen 
to the public including Florence Turner. 
Maurice Costello, Florence Lawrence, 
Matiel Normand. Julia Swayne Gordon. 
Helen Gardiner, Lillian Walker. Anita 
Stewart. Carlyle Blackwell. John Bunny 
and a little high school girl who ap- 
proached the studio one day seeking a 
position and said her name was Norma 
Talmadge. 



Banner Month for Exhibitors 



UNIVERSALE 

Gigantic Birthday Par ty 



LAEMMLE JUBILEE 



Overnight - - AN 



Overnight the poison tongues were 
wagging. 

Overnight a reigning beauty slipped 
from her throne. 

Overnight a society belle lost all because 
of a moment's careless romance and an- 
other woman's perfidy. 
Overnight declassed, though innocent. ( 

r. 



OUTCAST ! ! 

Corinne 



BUT- 

watch 'em 
simply 
thrill 

when they 
see this 
Beautiful Girl 
fight back 
and win her 
own-on 
YOUR screen! 



Buy i 

First National 

FIRST 

and let 

you r opposition J 

worry !, 



■■ 

to 




A 3ix6t ^national Picture 



KANSAS CITY, MO. 
1712 Wyandotte St. 



FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS, MO. 
3319 Locust St. 



Page Ten 



THE REEL JOURNAL 



May 9, 1925 




Paul Kohner, per?.onal representative 
for Carl Laemmle, was a visitor of the 
Kansas City Universal Exchange this 
week while making a survey of conditions 
in this territory. For the most part, 
Kohner finds the outlook for the in- 
dustry improving. 

* * * 

"The Phantom of the Opera,'' Univer- 
sale picturization of Gaston Leroux's fa- 
mous novel, had a splendid opening at 
the Curran Theatre in San Francisco 
Sunday. This is the world premiere of 
the picture. A sixty-five piece orchestra 
has been billed as an added attraction 
with the picture. 

* * * 

C. E. Maherry, district manager for 
Producers Distributing Corporation, was 
a visitor of the Kansas City branch this 
week. Producers are to announce their 
new product for 1925-26 shortly, and ac- 
cording to local officials, that's going- to 
be a plenty with De Mille going at his 

normal stride. 

* * * 

At last, Kansas City is getting its op- 
portunity to view "Charley's Aunt," Pro- 
ducers big starring picture featuring Syd 
Chaplin. The picture opened its premiere 
for this territory at Frank Newman's 
Royal Theatre Sunday, and sold out the 
house more than three times. 

* * * 

The Adcar Theatre of Tulsa, Okla.. was 
closed Saturday for credit reasons, it is 
reported. 

* * * 

Louis Reichert, Producers head, is an- 
other exchange manager who comes back 
from a territory trip with an optimistic 
niitlook. Reichert reports good business 
in Joplin, South Missouri and North 
Oklahoma mining districts. 

* * * 

C. E. Gregory, Kansas Cit> manager 

for Metro-Goldwyn, lias returned from 
the very successful convention of his 
company in New York. Gregory reports 
that Marcus Loew is some entertainer. 

* * * 

Universale national convention is to 
be held in Chicago, May 10 and 11. A 
good many of the Kansas City boys plan 

on going. 

* * * 

H. J. Chapman, city salesman for Uni- 
versal, has been made manager of the 
Sioux Falls branch. He is to take up 
his new duties shortly. 

* * * 

W. E. Truog, district manager for Uni- 
versal, declared this week that Univer- 
sal^ deal with the Hostettler interest- 
whereby U takes over that company's 
chain of theatres, had been definitely 
closed, e did not know when the trans- 
fer would be made, he said. 

* * * 

Saw a lot of the high pressure artists 
in town for the convention— Benny Ben- 
jamin. Rube Melcher. Harry Taylor and 
I good crowd from each of the r\- 



NEW CENTER REMODELED. 

The New Center Theatre, Fifteenth and 
Troost, Kansas City lias been remodeled 
and refurnished by J. D. Lynn and W. 
Lee Vaughan, new managers. A Wur- 
litzer Hope-Jones organ has been install- 
ed. The theatre seats 1.500. 



INTERNATIONAL BOOKING OF- 
FICES OPEN BRANCH HERE 

The International Booking Offices have 
opened an office in Kansas City at 315 
Shubert Theatre Building. C. Frederick 
Foye is general manager of the organiza- 
tion. According to Foye, the company 
has under contract Eduoardo Sacerdote, 
formerly Melba's director and accom- 
panist, to supervise musical accompani- 
ments for the production prologues which 
the company is to offer. W. T. Price, 
formerly with Selznick, has been made 
business manager of the new company. 



"INTRODUCE ME" FAVORED. 

According to D. L. Martin, manager for 
Associated Exhibitors here, a large at- 
tendance viewed the preview showing of 
"Introduce Me," held at the Mainstreet 
Theatre Tuesday night. The picture was 
well received and applauded and Martin 
is highly enthusiastic of its probable re- 
ception in this territory. 



A. K. C. PROJECTION SCHOOL. 



E. J. Lime and W. H Elmore Open 
Course Here. 

Tile Kansas City Motion Picture Pro- 
jection School has been opened on the 
third floor of 111 West Eighteenth street. 
Kansas City, specializing in a short course 
in projection for non-union operators E. 
J. Lime is president of the new company 
and W. H. Elmore is secretary and treas- 
urer. 

According to Lime, the school already 
has 31 students. A night class on Mon- 
day, Wednesday and Friday nights, will 
finish the course as scheduled in about 
20 weeks. Other classes are to be formed 
shortly. The course covers a general 
treatment of the practical points of pro- 
iection with a thorough cover of electric- 
ity. The school is supported and recom- 
mended by the M. P. T. O. of Kansas 
and Missouri, according to its founders. 



Resolutions Adopted by 
M. P. T. O. of K. and M. 

That bulletins would be issued notify- 
ing all exhibitor members of exchanges 
renting films to non-theatrical institu- 
tions. 

That in the future members would be 
given thirty days notice only to meet 
payment of dues and that non -members 
would be asked only once to join. 

To aid in the support of American 
Forest Week. 

An appreciation to Dr. Burris A. 
Jenkins of the Linwood Christian church 
for his special service for film men re- 
cently. 

Condolence to the family of the late 
James W. Watson, former first vice- 
president, condolence to the family of the 
late Mrs. James Liggett, condolence to 
the family of the late William Meyn and 
the late H. B. Varner, who was president 
of the North Carolina exhibitors bodv. 



"TIDES OF PASSION" FINISHED. 

Vitagraph officials and executives at 
the general offices in Brooklyn expect 
to have a view of the new T. Stuart 
Blackton special, "Tides of Passion," with- 
in a few days. Word from Hollywood is 
to the effect that the first print of this 
photoplay, in which Mae Marsh is 
starred, is now bound eastward. 



HINES TO FIRST NATIONAL. 



First National Pictures has just entered 
into a contract with C. C. Burr for a 
series of Johnny Hines productions, for 
release by that company in its Winner 
group of productions for the coming sea- 
son. The pictures will be of the kind in 
which the star has won his biggest fol- 
lowing, according to Tom Byerle, Kansas 
City manager. 

Production on the first Johnny Hines 
feature for First National will probably 
begin May 15th. It will be based upon 
a popular novel by one of America's fore- 
most writers. Charles Hines will again 
direct, with photography under the su- 
pervision of Charles Gilson and John 
Geisel, all of whom have been connected 
with the Burr organization for a long 
period of time 



Laemmle 
Jubilee - 



Make 
Your Own J 
Offers 



>^ 



Universal's Gigantic 
- Birthday Party i \ 



HEADQUARTERS 

For Exhibitor* and Film Men 

M HOTEL 

*-** BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 




Produced and Directed by 

HARRY GARSON 
Story by H. H. Van Loan 



A 



Distributed by ^!t 

lm Booking Offices X v 

OF AMERICA, Inc. 

Snower Bldg„ Kansas City, Mo. 
127 S. Hudson, Oklahoma City, Okla 
106 S. Cross St., Little Rock, Ark. 
3312 Olive Street, St. Louis, Mo. 



Page Twelve 



THE REEL JOURNAL 



May 9, 1925 



Theatre Franchise 

Up at Milwaukee 

At the M. P. T. O. convention to be 
held in Milwaukee on M'ay 12, 13, 14 and 
IS, the theatre franchise plan discussed 
with Fox, Universal and Warner Broth- 
ers, will be brought up for national appli- 
cation. A committee of eight of the T. 
O. C. C, which has been busily engaged 
working on deals with the above named 
organizations, has named one of its mem- 
bers to formulate a plan whereby the 
franchising can be handled in a practical 
manner throughout the nation. The or- 
ganizing force is expected to be developed 
for the consideration of the assembled 
exhibitors in this way : 

A national committee made up of one 
representative from eacli of the thirty- 
three film zones will be formed to han- 
dle the details. This committee, which 
would either convene in New York or 
Chicago, will probably handle actual ne- 
gotiations with distributors. 

A committee of three in each film zone 
will be named to go. over each local situa- 
tion. As a follow up a thorough can- 
vass of the territory with the purpose of 
lining up the exhibitors on the franchise 
will be launched. 

The activity of the T. O. C. C. in de- 
vising methods of fighting the hold on 
the first-run situation held by the more 
important circuits in New York is fast 
materializing. So far it is understood 
that 296 theatres have agreed to enter 
upon ironclad contracts just as soon as 
arrangements can be made with distri- 
butors for product. 



LAEMMLE WIRE PROMISES 
SMALL TOWNS PROTECTION 



To gve exhibitors assurance that Uni- 
versal's theatre building program is not 
intended to in any way conflict with 
small town exhibitors, Paul Kohner, spe- 
cial representative for Carl Laemmle read 
the following telegram at the exhibitors' 
banquet at the close of their convention 
held this week. The telegram reads as 
follows : 

"Surprised by your statement that small 
town exhibitors are frightened by my 
recent statement regarding building of 
theatres by Universal. In the first place 
trade papers printed only part of nu 
Statement. In the second place there is 
nothing in Universale record or my 
record for eighteen years that can pos- 
sibly frighten any small exhibitor. My 
building program includes only big cities 
where I have been deliberately frozen out. 
I do not consider any such city overseated 
if Universal has not a single seat to 
represent it there. You can tell all of 
this to anyone and you can tell every 
iii. ill exhibitor that 1 intend to stand bj 
him as long as he meets me even part ol 
the way." 

DE LORENZO TO OMAHA P D. C 

Paul ( '. Mooney. vice-president in 
charge of distribution of Producers Dis 
tributing Corporation, has appointed 
I'r.inl. De Lorenzo branch manager of 
the Omaha exchange of the company. De 
Lorenzo is well known in the territory, 
having been formerly connected with a 
In. mch in Omaha. More recently he has 
been in Milwaukee, as manager foi 
Selznick. 



F. B. O. BOOSTING WESTERNS. 

Western unit production is speeding up 
at the F. B. O. Studios, according to 
Roy Churchill, Kansas City manager. 

Fred Thomson, headliner of F. B. O.'s 
Western stars, is at work on his third 
feature, "The Bandit's Baby.'' The star's 
wdiite horse, ''Silver King." will have an 
important role. 

Yakima Canutt, having completed his 
fourth production, "King of the Rodeo," 
will shortly begin work on a new series. 

Bob Custer, the third of F. B. O.'s 
Western triumvirate, has completed "The 
Texas Bearcat." He. too, will begin work 
shortly on another Western, of which he 
will do eight in all. 



Hurrah 

For Bigger Box Office 



Laemmle Unfolding 

New Selling Plan 

Universal is now getting ready to 
launch an entirely new system of selling 
according to W. E. Truog, district man- 
ager, who was here this week. Mir. Truog, 
L. B. Metzger, local manager, and Julius 
Singer have been appointed by Carl 
Laemmle as special representatives in vis- 
iting all exchanges to acquaint them with 
the new plan. 

Metzger is covering the Western di- 
vision, Truog the central, and Singer the 
eastern. Truog left here Tuesday night 
for Oklahoma City and Dallas. The new 
system is said to present many advantages 
to the buyer. 



O. K. "PAMPERED YOUTH." 



Profits / 



t ". 



Laemmle Jubilee 



Vitagraph's "Pampered Youth," the J. 
Stuart Blackton adaptation of Booth 
Tarkington's prize winning novel, "The 
Magnificent Amberson," heads the latest 
list of photoplays approved by the Par- 
ent-Teacher Association of Kansas City, 
according to C. A. Schultz, local man- 
ager. This is a voluntary organization 
of mothers and school teachers, which 
passes upon new releases and recommends 
or disapproves of them before they are 
shown in Kansas City Theatres. 



^^SH3G3 





With a splendid sup- 
porting cast including 
Dolores Rousay, Jack 
Daugherty, Claire An- 
derson, Albert J. Smith, 
Kate Lester and others 
An exciting, vigorous 
western, with Desmond 
playing a dashing role. 
Wild riding — comedy — 
tremendous fights — a 
continual thrill! 






r. 






, if J 






INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MAY 9, 1925 



Number 22 



HERE'S THE MOST INDEPEND- 
ENT EXCHANGE— IT'S ALL 
SILVERMAN. 



One day, the photographer felt unusually 
ambitious, so we persuaded him to ''shoot" 
the entire Silverman quartet in a genuine 

family picture. And here we have them, 
the only truly independent distributing or- 
ganization in the world. At any rate, there's 
a Silverman for every link in distribution. 

Joe Silverman, the silver tongued sales- 
man, as he is known to Movie Row, founded 
his Independent Film Company here some 
m\ months ago. Apparently, business has 
gotten so good that Joe has gone out and 
brought in the whole Silverman family. 

Recently, when Independent bought out 
the Western Pictures Company, the other 
three Silverman brothers. Leon. Sam and 
Theodore, were taken into the firm. They 
are well known exhibitors and excbangemen 
here, and have been in the business on both 
the distributing and exhibiting ends. Re- 
rently, the three were engaged in a specialty 
business in Chicago. 





JOE SILVERMAN 



LEON SILVERMAN 



The product of a Jazz-made age which 

lures youth to step on the gas of Life 

and SPEED — to who knows what! 




WITH- BETTY BLYTHE - PAULINE GARON 
ROBERT ELLI?° WILLIAM V. MONG- 
AQTWUQ PANKIN- 



It's Got 'Em: THRILLS— STORY— CAST! 

INDEPENDENT FILM CO. 

JOE SILVERMAN, Mgr. 

Kansas City, Mo. 



113 \\. 17th St. 




THEODORE SILVERMAN 



Jftfe 


W -<w m ' 


■.., 





SAM SILVERMAN 



READ What This Exhibitor Says: 

'Don't overlook 'BIFF BANG BUDDY,' featuring Buddy Roosevelt, 
if your audience likes GOOD Westerns with lots of GOOD comedy. 

"Boys, she is a KNOCK-OUT, where they like action. Come on 
STANDARD, you got the right idea for small town showmen." 

(Signed) OSCAR HEINHERT, 

Elite Theatre, Humboldt, Kansas. 



STANDARD FILMS 

"The Most Reliable Western Exchange in the Business" 

111 West 18th Street Kansas City, Mo t 



26 

2-REEL 

COMEDIES 



8--Buddy Roosevelts 
8-Buffalo Bill, Jrs. 
6—Yakima Canutts 
8—Ben Wilsons 
8--Big Boy Williams 
8--Art Mix's 



3 SERIALS 

"Days of 49" 

"Fighting 

Skipper" 

"Riders of 

the Plains" 



You've heard rumors — 
now, Behold THE FACTS! 



E. E. Richards 
Presiden i. 



X- J. Plynn, 
Sec'y & Treas. 



RICHLYNN 

Amusement Co. 
Operating 
Wonderland 121 East 

Theatre Kansas City, Mo. 12th Street 

April 22, 1925. 
Mr. Robt. F. Withers, 
Enterprise Distributing Corp., 
Kansas City, Mo. 
Dear Mr. Withers: 

You no doubt will be glad to receive the 
following information. 

Your picture, FIGHTING IN FRANCE, 
has wonderful exploitation possibilities and 
a TREMENDOUS DRAWING POWER 
AT THE BOX OFFICE. On the opening 
night of the picture, Wednesday, April 15th, 
the crowds were so large, we were FORCED 
TO REFUND MONEY and we SHOWED 
TO CAPACITY business throughout the en- 
tire run of FIGHTING IN FRANCE. 
Yours very truly, 

N. J. FLYNN, 
Wonderland Theatre. 



INDEPENDENTS PLAN 
NEW TRADE BOARD 



ENTERPRISE NAMES 
TWO NEW RELEASES 



Isn't That Strong Enough? 

Enterprise Dist. Corp. 

"An Extra Measure of Service." 



Bob Withers, 
111 W. 18th St. 



Manager 

Kansas City, 



Mo. 



A Trade and Commerce Bu- 
reau, for the furtherance and 
protection of the interests of 
all independents — producers, 
distributors and theatre own- 
ers — will be created at the 
Milwaukee Convention of the 
Motion Picture Theatre Own- 
ers of America according to 
present plans. 

The foundation has already 
been laid through meetings 
held by a special committee 
of the M. P. T. 0. A. with in- 
dependent national producers, 
distributors and state rights 
organizations. 

The committee consists of 
L. M. Sagal, of New Haven, 
Conn.; Harry Davis, of Pitts- 
burgh: R. F. Woodhull, Do- 
ver, N. J., chairman of the 
M. P. T. A. Board of Di- 
rectors; A. A. Elliott, Hudson. 
N. Y. ; and Sydney S. Cohen, 
New York, Chairman of the 
Administrative Committee of 
the organization. 

A statement issued this 
week from National Head- 
quarters declares this commit- 
tee "will have a definite and 
encouraging report to submit 
to the theatre owners' at the 
convention. 



Bob Withers, manager of 
the Enterprise Distributing 
Corporation here, has an- 
nounced the release in the 
near future of two of his 
featured pictures for summer, 
one, "The Lone Fighter," fea- 
turing J. B. Warner, and 
Pell Street Mystery," with 
George Larkin. 

The Larkin picture is set 
for release May 10, and "The 
Lone Fighttir" is on schedule 
for May 20 release, Withers 
said. 

The latter is a straight 
Western feature with more 
than the usual number of 
thrills, stunts and hair-raising 
escapades. 

"Th ePell Street Mystery" 
is as the title suggests, a 
thrilling mystery story in 
which a young newspaper re- 
porter runs down the source 
of a Chinatown murder. 



CHADWICK INSTALLS 
NEW ART DEPT. 

Further evidence of the in- 
creased activities of Chad- 
wick Pictures Corporation is 
the instating of an art depart- 
ment under the direction of 
Howard Simon, former staff 
artist of the New York Trib- 
une, who has recently re- 
turned to New York after a 
protracted stay in Europe. 

The Indeoendent Film Co. 
are local distributors for 
Chadwick here. 



May 9, 1925 



THE REEL JOURNAL 



Page Fifteen 




EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



AN EXTENSIVE CAMPAIGN 
FOR "MARRIED FLIRTS" 



Window displays in furniture stores 
featuring smoking sets with stills from 
"Married Flirts," showing Conrad Nagel 
and Mae Busch smoking cosily together, 
recently exploited the run of this Metro- 
Goldwyn-Mayer film at the American 
Theatre in Evansville, Ind. Toilette sets 
were also featured ' with stills from this 
picture in the leading jeweler's window, 
and on one of the most prominent loca- 
tions on the main street another tie-up 
resulted in the exhibition of similar an- 
nouncements of the showing. 

A tie-up with the Harley-Davidson 
Motorcycle agent was also effected by 
Charles Glickauf, Metro-Goldwyn ex- 
ploiteer who conducted this campaign, 
whereby banners were carried on each 
side of a motorcycle covering every 
street down town and many parts of the 
city's residential sections. 

In addition, IGlickauf procured two 
book store displays, both of which fea- 
tured copies of the Paul Leicester Ford 
historical romance on which the picture 
is based, and four oil paintings were also 
put on display in prominent locations. 

Glickauf wound up this campaign by 
arranging for a special showing of the 
picture for the Superintendent |of 
Schools, principals and teachers, parents, 
D. A. R., G. A. R., Librarians, Spanish- 
American War Veterans, Training and 
Recruiting Officers for the Navy and 
newspaper representatives. Excellent 
word of mouth publicity, as well as much 
press comment, resulted from this gath- 
ering, which numbered about 150. 



CONEY ISLAND REVELERS 
VIEW "TIDES OF PASSION" 



To many thousands of sight-seers at 
the annual Coney Island pageant on 
Easter Sunday, the principal attraction 
was an ocean ballyhoo announcing the 
world premiere of Vitagraph's "Tides of 
Passion," the J. Stuart Blackton produc- 
tion starring Mae Marsh, at the Rialto, 
April 19. 

Plying along the beach line, in full 
view of the swarms of nromenaders on 
the famous Boardwalk was a sixty-foot 
launch, on whose sides was inscribed in 
letters which could be read at a great 
distance the caption : 

Opens Rialto Theatre April 19 
TIDES OF 
PASSION 
Vitagraph 

The crowd thronging the island was es- 
timated at more than 600.000 — manv more 
than were able to catch even fleeting 
glimpses of the official pageant features. 




This picture shows one of the big reasons why N. J. Flynn packed 'em in for the 
showing of "Fighting in France" at its recent run at the Wonderland Theatre, Kan- 
sas City. Flynn tied up his lobby display with every relic of the war he could think 
of, from German helmets to machine guns. 



MADE-TO-ORDER EXPLOITATION. 



The Universal Exchange in St. Louis 
uses the following "stand" to remind the 
exhibitors that exploitation can be had 
merely 'by booking certain pictures. In 
the St. Louis territory, for example. The 
Globe-Democrat "exploits" Andy Gump 
each day through 250,000 copies of its 
paper. 




Elsie Ferguson is to star in "The Un- 
known Lover," a Vitagraph special now 
being produced by Victor Hugo Halperin, 
for release on the current schedule. 



BEAUTY QUEEN DIRECTS 
QUERIES TO LIBERTY 

"Miss Oklahoma City" of Atlantic City 
Beauty Contest fame, was used in a 
window tie-up for the Liberty Theatre, 
Oklahoma City, when the Universal Jewel, 
"The Price of Pleasure" played there. 
She was placed in a window of the Roach 
and Veasey store on Main St. where 
she appeared to be answering telephone 
calls. A card read : "Do you know 'The 
Price of Pleasure'? Learn by attending 
the Liberty and phone W 7660. The 
phone number was that of the Liberty 
Theatre where the cashier gave the de- 
sired information. 

Jack Meredith, the Universal exploita- 
tion man, arranged the stunt. 

To Film Press Story. 

Kmory Johnson has completed arrange- 
ments for filming a production immor- 
talizing the profession of journalism, R. 
E. Churchill, local F. B. O. manager, an- 
nounced this week. 

The producer who made "In the Name 
of the Law," "The Third Alarm," "The 
Mailman" and other productions for Film 
Booking Offices of America, has com- 
pleted the story of his newspaper play 
in company with his mother, Emilie 
Johnson. 

The leading character will be an as- 
sistant foreman in the press room of a 
big metropolitan daily. A national ex- 
ploitation campaign, designed to outdo 
any drive ever put behind a Johnson 
production in the past, will be devised 
by Nat.. G. Rothstein and his publicity 
experts of F. B. O. Casting for the 
Johnson production will begin shortly. 



Page Sixteen 

Strong Program From 

Educational Ready 



THE REEL JOURNAL 



What is probably the strongest array 
of one and two reel comedies yet listed 
for release this year by Educational is 
assembled by that Short Subject concern 
for release during May. Eight two reel 
subjects, seven of which are comedies 
with well known stars, and one a timely 
special, "Balto's Race to Nome," with 
six single-reel subjects composed of 
comedy and novelty subjects, comprise 
the program of the month. 

The first week of the month will pre- 
sent Lloyd Hamilton in "King Cotton," 
a "way-down-South-in Dixie" comedy. 
"Dragon Alley.'' a Juvenile Comedy with 
a cast headed by Jack McHugh. The 
single reel release for the week will be 
"Monkey Business," an Earl Hurd car- 
toon comedy. 

"Tender Feet" and "Fares Please" will 
be the two-reel subjects listed for re- 
lease during the week of May 10th. Wal- 
ter Hiers will be seen in "Tender Feet'' 
with the rotund Walter attired in chaps 
and sombrero, with Duane Thompson, one 
of the season's "Baby Stars," as his lead- 
ing lady. "Fares Please," a Mermaid 
Comedy, will present Al St. John. 

"Only a Country Lass," the third of the 
series of "Fables in Color," will make its 
appearance on the week of May 10th. 
"Rock Bottom," a Cameo Comedy with 
Cliff Bowes and Virginia Vance, will 
complete the week. 

"Balto's Race to Nome" will be the out- 
standing subject on the schedule for the 
week starting May 17. "Curses," a 
Tuxedo Comedy, will be the other two- 
reeler for the week, with the Lyman H. 
Howe Hodge-Podge, "Earth's Other 
Half," furnishing the single reel novelty 
release. 

Lige Conley will be seen in the Mer- 
maid Comedy, "Hello, Goodby," as the 
two reel subject for release during the 
week of May 24th. "Wild Waves," a 
Cameo Comedy with Cliff Bowes and 
Virginia Vance, will be the single reel 
comedv for the week. 



Hollywood — John Bowers and Margue- 
rite De la Motte, both of the films, ad- 
mitted on their arrival here last week 
from New York that they were engaged 
to be married, but said they had not yet 
set the wedding date. 




May 9, 1925 
CENTURY IN EXPANSION. 



New York — The Century Film Corpora- 
tion, makers of two-reel Century Come- 
dies, released through the Universal Film 
Exchanges, lias projected the most 
ambitious program of comedies for the 
1925-26 season ever contemplated by that 
corporation. As announced this week by 
Abe Stern, vice-president of the Century 
company, who has just returned East 
from the coast, (here will be 52 Century 
comedies, one a week, released during 
the period from August 5, 1925 and [ulv 
29, 1926. 

This weekly release schedule, which has 
been budgeted to cost more than $500,- 
000, will include a series of twelve come- 
dies starring Century's leading come- 
dienne, Wanda Wiley, twelve starring 
another top-notch Century star, Edna 
Marian, and a series of twelve Buster 
Brown Comedies. There also will be two 
series of six each with Eddie Gordon and 
Al Alt, and a scries of four featuring 
Charles King 



Two interesting scenes from "The 
Prude" with Evelyn Brent, an F. B. O. 
attraction. 



DE MILLE TAKES JULIAN. 

Rupert Julian, director of Universale 
big special, "The Phantom of the Opera,'' 
has been signed by Cecil B. De M'ille. 

For the coming season he will be as- 
signed to the direction of at least two of 
the big stories already purchased by De 
Milk-, the titles of which will be an- 
nounced later. 




WILL FOLLOW "PACEMAKERS." 

To satisfy the insistent demands of ex- 
hibitors in this country and abroad for 
the better class short subject, Film Book- 
ing Offices of America, Inc., are planning 
another series, to be made on their own 
lot in Hollywood, following the comple- 
tion of the current, "The Pacemakers,'' 
based on stories by H. C. Witwer, and 
co-starring Alberta Vaughn and George 
O'llara, Roy Churchill, Kansas City man- 
ager, announced this week. 



Your house may not be going to 
the demnition bow-wows if you 
don't show 

Tuxedo Comedies 

But your patrons are going to 
miss a lot of laughs and you are 
going to miss a lot of quarters at 
the box-office. 



MADE-TO-ORDER EXPLOITATION. 

The Universal Exchange in St. Louis 
uses the following "stand" to remind the 
exhibitors (hat exploitation can be had 
merely by booking certain pictures. In 
the St. Louis territory, for example, The 
Globe-Democrat "exploits" Andy Gump 
each day through _'50.000 copies c.f it* 
paper 




(f&tUucaticnvxl uZctuA£±3 ! 



MP 



"THE SPICE OFTHE PROGRAM" 



m 

Al St. John 

Directed by Grover Jones 
Produced by REEL COMEDIES. Inc 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



May 9, 1925 



THE REEL JOURNAL 

san 



Page Seventeen 




LOUIS 

FILM MARKET 



25,000 "A" Shares of Skouras Brothers' 

Enterprises Over-Subscribed 6 Times 



Tremendous Issue Meets Welcome On St. Louis Stock Market. 

Motion picture history for the Central West was made on Tuesday morning, 
April 21, when 25,0000 shares of the Class A stock of Skouras Brothers Enterprises, 
Inc., of St. Louis, Mo., was admitted to the St. Louis Stock Exchange and active 
trading in the stock begun. 

Previously the Board of Directors of this very strict exchange had made an 
exhaustive investigation of Skouras Brothers Enterprises and voted unanimously to 
admit the stock issue to the exchange. It was the first time that a motion picture 
enterprise of any kind was permitted to list its securities on the exchange. 

Prior to the action of the exchange the Arco Theatre, Pershing Theatre, Lindell 

brokerage firms of A. G. Edwards & Sons 'J h, ' a <','"■ ^affitt Theatre, Novelty Thea- 

•,„,i r n -Z„ „ c- a i or- ,1 tre - Manchester Airdome, Gravois Thea- 

and Lorenzo E. Anderson & Company had tre, Tdvoli Theatre. Shaw Theatre, Russell 

taken private subscriptions for the 25000 Airdome, Arsenal Theatre, Pageant Thea- 

shares available for the public and the tre ' P a S" eant Airdome. Lafayette Theatre, 

offering was over-subscribed six tunes. ! AS" Ai^^n?' i,V'i',is 'a'hliif^ntere^ 

All persons seeking to purchase the stock In the Buland Amusement Company, 

at $30, the price asked, were forced to ac- »'hich leases and operates the Capitol arid 

cept far less than they wanted to pur- ''^"^J^^u^nm Co. 

chase. (Jn the exchange the stock stead- In addition the company owns approxi- 

ily increased in value and at the closing mately 3',; per cent of the stock of the 

session of the week «?7 =in a ,l, aro „,„ First National Corporation and has ex- 

ession or tile week ^j/.SU a share was elusive First National rights in Eastern 

asked. i lie book value of the stock as Missouri, has the Eastern .Missouri and 

of December 31, 1924, was $27 '5 a share Southern Illinois rights to Warner Broth- 

T „ ,,, ,. .. ers. Preferred and Educational Pictures, 

The olJe ne ■ , u?n ! ""' owns the st - Louis Fil '» Exchange 

I lu placing ot the 25,000 shares on the which distributes manv high class inde- 

exchange was pari of the plans or skouras pendent features and short sul jects 

f.l00 000^mh« r i'S5', n ' V tinance „. he The Proposed Ambassador Theatre and 

.Mi',., /''f 6 a1 "' ,"""'" offlce building will cost 15.500,000 and 

,. or ^Hv^n r \ i' 1 , " tle '"""""Y'V 1 wil1 rank witl > the world's finest amuse- 

cornei ot Se\enth and Locust streets. The nient places 

company had been incorporated in Dela- From time to time in their climb up- 

^,, e c" ^fSS -,°' 1! ' 21 '- Wlt " a calH - ward Skouras Brothers took In a little 
lalization ot In. aim shares of no par value outside capital but at no time did they re- 
stock. 1'his .stock had been held at $100 linquish control of their enterprises In 
m ,-i ,' t Re . centl y th ^' company was an- fact the only other money invested in 

'! 't„ increase its capitalization to their enterprises prior to putting the new 

I o of % h ,° f o -",;;,„ 1)a ,'' valu . e common stock on th )eri market was $62,500 

, r -^ f„n wh , lch - 5 '" 1 „ sllares is Class A paid in by outside interests in 1020 

and 55,000 shales ot (Mass B. H„.., „ ti iiui m . ir r» 

Holders of the old stock were permitted How a $3 J Nest E SS Becomes a 

to trade it for the new Class B stock on $2,000,000 Fortune. 

the basis of five shares of new for one The extent to which Skouras Bros.' 

w^VUmitte^o^le it in^tl^ ^t^, °*K° f $3 ' 2 ° ' PUt 4 ° W ° rk 

witnin tive years for Class B certificates In 1924 ' P lus the $62,500 taken in dur- 

on the basis of one share of A for iy 2 ing 1920, has grown is forcefully re. 

faaTer% f f B div 1 ten I a S P t r o ef ?he ed exte V n e t r of ft ^ by *• fi««U statement of 

per share, being paid that amount of div- their organization as of December 31, 

ob n.l annually before any dividend may 1924. This statement gives effect to 

be declared on the B stock. Five thou- ih„ *=.!„ „f tk« ->c nnn u c ki r» 

sand shares of B stock is held in the he »ale of the 25,000 shares of No Par 

treasury. Value A stock and follows: 

The Ms.- of Spyros I', and Charles P Assets 

Skouras, the directing heads of Skouras West Fnd I vr,V tW»=.»-„ 

Brothers Enterprises, reads like a ro- / *, .. c Ly ." c . theatr "; 

mance and once more emphatically building, furnishings and 

brings home the fact that America is the equipment $ 150 000 00 

and of opportunity for men of ideals, de- New Grand Central le»«e 
termination and energy. li.il '- entral 'ease- 
Started With $:i,SOO. " theatre - equipment, 

Back in 1914 they decided to venture in- etc 750,000.00 

to the picture business. They had little Allocation of proceeds fo r 

capital. In fact their initial investment use in connection wlik 

was but $3,200 with which they purchased •" . connect,on w,th 

a one-fourth interest in the Olympia acquisition by proposed 

Theatre, a small Market street motion new subsidiary company 

picture house. _, _ j 

, But they had foresight and ideals / P.OP 61 -^ and , con- 
Gradually they builded. From time to struction at Seventh and 
time they added new theatres to their Locust streets including 
holdings, and today Skouras Brothers En- earnest monev d P no«if^ 
terprises owns and operates the Grand earnest money deposited 
Central and West End Lyric Theatre and on same 375,000.00 

eases and operates the Lyric Skydome, Cash 355,072 87 

hold a half interest in the St,. Louis Accounts receivable r B(mi ,. 

Amusement Company, which owns or »j receivable ... 58.001.14 

leases and operates the Grand-Florissant Advances on pictures for 

theatre and airdome. the Shenandoah future exhibition 54 417 44 

theatre and airdome, Manchester Theatre, Cost of purchased film ap- 



plicable to future rentals 12,690.19 

Notes receivable — Due in 

1927 25,000.00 

Due from affiliated com- 
plies 17,234.07 

Stock in affiliated com- 
panies 304.900.00 

Franchise and stock in 
First National Picture 
Corporation 150,967.29 

Deferred charges . 28,737.97 

Total assets $2,282,020.97 

Liabilities 

First mortgage 6 per cent 
bonds of West End Lyric 
1 heatre, $101,000.00, less 
Treasury bonds pledged 
on notes payable $40,000 61,000.00 

Notes payable secured by 

West End Lyric bonds 39,581.28 

Notes payable unsecured 49,750.00 

Accounts payable and ac- 
crued accounts 72,515.40 

Reserve for income tax 

(.subject to adjustment) .... 15,000.00 

Capital stock— 25,000 shares 
of Class A and 50,000 
shares ot B to be issued — 
Book value including ap- 
preciation $27.25 per 
share 2,044,174.29 

Total liabilities $2,282,020.97 

li is anticipated mat the Ambassador 
Th. aire and office building will greatly 
increase the earnings of the company. 
Loew's State Theatre, at Eighth and 
Washington avenue, but a few blocks 
from the proposed theatre, has not had a 
losing week since it opened on August 21, 
11124, while there is a very great demand 
tor ottiee space in the downtown district 
at the present time. 

A New Subsidiary Firm. 

In conjunction with the new Ambassa- 
dor building, a new 100 per cent con- 
trolled subsidiary of Skouras Brothers 
Enterprises known as the Central Prop- 
erties, Inc., with a capitalization of $750,- 
000, fully paid, has been formed. 

Spyros P. and Charles p. Skouras and 
their associates will control every bit ol 
stock in Central Properties, Inc., the 
stockholders of record being F. Laurent 
9,996 shares; S. Jefferies, W. Arthur Stick- 
ney. E. Vaughn and Leo Rassieur, Jr., 
one share each. The company, by its 
charter, is authorized to operate and con- 
trol amusement places. 

The proposed first mortgage bonds for 
$4,500,000 on the Ambassador will also be 
secured by the leasehold, improvement, 
equipment, etc.. of the New Grand Cen- 
tral and by an assignment of the First 
National franchise for first run pictures 
in St. Louis and in addition will be guar- 
anteed by Skouras Brothers Enterprises 
and Spyros P. and Charles P. Skouras. 

One of the outstanding featrues of the 
career of Skouras Brothers has been the 
confidence they have inspired in high 
financial circles of St. Louis. The men 
on their board reflect this confidence 
ranking with the leading business men of 
the city. Naturally from time to time the 
Skouras boys have found it necessary to 
obtain certain lines of credit to swing 
business deals, but they have never found 
it difficult to obtain all the hacking they 
needed. A leading banker once in com- 
menting on the Skouras bnvs remarked- 
"We know they know the business." In 
the financial world that's the acme of per- 
fection. 



Page Eighteen 



THE REEL JOURNAL 




FIRST NATIONAL. 

Cytherea, Alma Rubens — A very good 
picture as usual, from First National. 
Print and advertising fine.— S. M. White, 
American, Keytesville, Mo. 

Isle Lost Ships, Anna Q. Nilsson — An 
excellent picture. Had more favorable 
comments on this one than any other in 
many months. We need more of this 
kind. Print and advertising good. — M. M. 
Wilson, Opera House, Lacrosse, Kas. 

Daddy, Jackie Coogan — Appeals to all 
ages and classes, has that touch of human 
interest that makes the audience live with 
the actors and Jackie Coogan suits them 
all. Drew well. Print fair. Advertising 
good. — C. H. Cleeton, Gem Higbee, Mo. 

Brawn of the North — A nice, clean, 
wholesome picture. — Bill Leonard, Mystic, 
Cedarvale, Kas. 

Born Rich, Claire Windsor — Born Rich 
was a very good picture. The print was 
in fine shape and it pleased the patrons. 
— Myer Bros., Auditorium, Slater, Mo. 

When a Man's a Man. John Bowers — 
Broke house record at 15c and 35c. 
Turned them away on opening night. 
Popularity of Harold Bell Wright proved 
great drawing card. Pleased fully 90%. 
Good type picture. Print excellent. Ad- 
vertising good. — Ray T. Ingalls, Electric, 
Goff. Kas. 

Penrod & Sam, Benny Alexander — Fine 
picture. Pleased them all. Did good 
bus ness on this one. Print and advertis- 
ing good. — H. O. Dillard, Electric, Galena, 
Mo. 

For Sale, Claire Windsor — Picture starts 
off slow but gets real interesting and 
holds interest until the end. Consider 
this a good program picture. Print good. 
— D. C. Kennedy. Electric. Glasgow Mo. 

Minnie Leatrice Joy — Good entertain- 
ment. Better than I expected It to be. 
Mostly comedy. Print and advertising 
good — C. C. Perrv, Rex. Maysville, Mo. 

Abraham Lincoln — A great picture. 
Print and accessories fine. — C. C. Perry, 
Rex, Maysville, Mo. 

Meanest Man in World, Bert Lytell — A 
well liked picture. Played to fair at- 
tendance. More comedy than the title 
would suggest. — R. D. Srickler. Wickiser, 
Craig. Mo. 

In Hollywood With Potash and Perl- 
mutter — Oh for more like it and the busi- 
ness' will not die. Print good. — W. J. 
Shoup, Deluxe. Spearville. Kas. 

G*rl in Limousine, Larry Semon — Very 
good comedv keens them laue-hine. Print 
good. — c. C. Sterrett, Palace, Kinslev, Kas. 

Abraham Lineoln — A first class picture 
in every respect. One that all students 
should see. However, we douhled our ad- 
mission price, which always has a tend- 
ency to cut our attendance. Print first 
class. Advertising good. — Henry S. 

Beardsley Legion, Oberlin. Kas. 

Love Master, Strongheart — This was an 
extra good picture. Patrons liked it. 
Print good. — J. P. Phillips, Lyric, Colby, 

Woman on the Jury, Sylvia Breamer — 

i] 1 picture. Gave good satisfaction. — 

M M Wilson Onera House, r^acrosse Kas. 

Sea Hawk. Milton S'lls — Very good. — S. 
W Filson, Opera House, Scott City, Kas. 

Within the Law, Norma Talmadee — 
id picture good comments Norma Ta'- 
wavs pleases those who like real good 
productions Box office receipts satis- 
factory. We can always make some 
■ ., v on Norma's pictures, Print and •"•- 
uoo'i — Grubbs & Whitman. El- 
mer, Elmer. Mo. 

Goldfish, Con tance Talmadge — A great 
picture they seemed to enjoy. Print good. 
— R. li Strlckler, Wickiser, Craig, Mo. 

Mighty l.:ik n Hose. Dorothy Mackail — 
.\notini First National gem. Wonderful 
, , ! Pleased all. I don'1 see ho\y any- 

could go wrong on this photoplay. 

Its been many a moon since 1 had a bad 
First National picture. Print O. K. Ad- 
vertising A-l. — John W. Harter, Wonder- 
land. Kidder, Mo. 

Boy o Mine, Hen Alexandei A very 
irood picture. Fine for parents In fact i 
picture for the family. Everyone liked 
it. Prin' erood. — A. S. Raboum, Lyric, 
Almena, Kas. 



Seerets, Norma Talmadge — A real honest 
to God picture. Norma not as popular as 
she formerly was. but can't help but come 
back. Book it. — D. C. Kennedy, Electric, 
Glasgow, Mo. 

Smilin' Thru, Norma Talmadge — A splen- 
did picture. Good attendance that was 
well "pleased. Print and advertising good. 
— Electric, St. Francis. Kas. 

Mighty Lak a Rose, Dorothy Mackail — 
One "of the best sob pictures we ever ran 
Many who dislike this sort of picture fell 
for this. Any exhibitor who has not 
shown this picture should do so, as it is 
near 100%. Print fine. Advertising gooa. 

E. W. Eggleston, Electric, St. Francis. 

Kas. 

Girl in Limousine, Larry Semon — Very 
good attendance, not what it should have 
been, but satisfactory at box office. Kept 
the house in a scream from start to fin- 
ish. Give us more comedies like_ this one. 
Print and accessories good. — Grubbs & 
Whitman, Elmer. Elmer, Mo. 

Sundown — This picture broke our house 
record for Sunday and everybody pleased. 
Print and advertising good. — Jack Moore, 
Olive, St. Joe. Mo. 

The Only Woman, Norma Talmadge— 
Had more favorable comments on this 
last picture of Norma's than on her last 
two pictures. Print and advertising good. 
—Reynolds Maxwell, Electric, Joplin, Mo. 
Eternal City, Barbara LaMarr — Scenes 
of Rome. Wonderfully good. Print and 
accessories O. K — Glen A. Hayward, 
High School, Lake City, Kas. 

Abraham Lincoln, Al Rockett — An ex- 
tra good special. Everyone should see 
this picture — S. W. Filson, Opera House, 
Scott City, Kas. 

VITAGRAPH. 

Pioneer Trails — By the way, here's one 
for the big book: Pioneer Trails fol- 
lowed "Hunchback of Notre Dame," high- 
ly exploited and on which we did three 
times the local advertising that we did 
on "Pioneer Trails," and ''Pioneer Trails" 
beat the receipts of "Hunchback." not- 
withstanding the fact that it. played the 
night after "Hunchback." — Emil Caiman, 
Odeon, Bonne Terre. Mo. 

ST. LOUIS NEWS 
KFVE DEDICATION DELAYED. 

The formal opening of the Film Cor- 
poration of America's new radio broad- 
casting station KFVE, a 500-watt sta- 
tion, originally set for April 22, was post- 
poned until April 30, because of delay in 
receiving part of the equipment. 

Mayor A. C. Cunningham of University 
City, will make the dedicatory address 
and throw the switch that will start the 
station. His talk will be followed by a 
reception and dance in the studios of the 
company's Egyptian Building, 6800 Del- 
mar boulevard, University City, Mo. 

Station KFVE is unique in that it will 
help rather than hinder amusements. No 
broadcasting will be put on while motion 
picture houses or theatres are operating. 
The programs will also include reviews 
of current motion picture, vaudeville and 
dramatic bills by an internationally 
known motion picture director and actor. 



O. II. Giese, proprietor of the Oh Gee 
Theatre, Edwardsville. 111., failed in his 
attempt to become mayor of that town. 
Mayor Frank L. Nash was reelected with 
972 votes; C. T. Hntse. People's Ticket, 
got 904 and Giese 805 votes. 

Mike Murphy has sold his White Way 
Theatre on Chonteau avenue, St. Louis, to 
Jim Drake. Drake has been managing 
the Gem Theatre on Sixth street. 



May 9, 1925 

Stahl Arrested on Charge 
of Operating a Lottery 

Whether the proprietor of a motion pic- 
ture show has the legal right to present 
attendance prizes to his patrons is to be 
■ tested in the courts of St. Louis, Mo. 

The reform wave is rampant in the 
Mound City. At the recent city election 
Victor J. Miller running on a strict law 
enforcement platform was selected for 
Mayor and immediately thereafter the 
Board of Police Commissioners appointed 
by Governor Samuel A. Baker declared 
war on raffles, euchres, penuchle, lotto 
and other games for prizes. 

Including in their edict attendance 
prizes of all kinds, the police on Sunday, 
April 19, arrested Louis Stahl, manager- 
owner of the Union Theatre. Union 
boulevard at Easton avenue, on a charge 
of operating a lottery or some such 
charge. 

For many months Stahl has held what 
he terms Pay Days for the children of 
his neighborhood. It has been his custom 
to give a special matinee for the children 
once each month and to distribute pay 
envelopes and candy to every child at- 
tending. The envelopes contain from one 
cent to $2 each. 

Reformers of Illinois broke even in the 
Sunday closing elections held in the 
Prairie State on Tuesday, April 21. 

Pana and Mount Pulaski, reflecting the 
spirit that was celebrated at Boston the 
past week, threw off the yoke of religious 
intolerance and voted for Sunday amuse- 
ment. 

Jacksonville and Virginia remain in the 
dark ages, both voting against proposi- 
tions to open theatres on Sundays. 



Johnny Hines made a very decided hit 
with the audiences of Loew's State Thea- 
rte, St. Louis, the week of April 18, when 
he appeared in person with "The Speed 
Spook. 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

keSBne 



19th and Wyandotte Streets 
Kansas City - Missouri 



May 9, 1925 



ST. LOUIS NEWS. 

(Continued from page 18.) 

H. E. Boswell and Wallace Akin have 

returned from a trip to New York City. 

Both recently resigned from the local 
Pathe sales organization. 



THE REEL JOURNAL 

home and suffered a fractured arm. The 
child had a narrow escape from death. 



Page Nineteen 



G. E. McKean, manager for Fox, and 
his sun, Claude, are in New York for the 
Fox convention. 



H. E. Blicklin. manager of Lane's Fam- 
ily Theatre on Shaw avenue, St. Louis, 
has a beautiful new baby daughter. 



Employees of the local Paramount ex- 
change are greatly interested in Adolph 
Zukor's plan whereby employees of the 
company may purchase stock in Famous 
Players. It is anticipated that the major- 
ity if not all of the local Paramount 
workers will take advantage of the op- 
portunity to become owners of their com- 
pany. 



Dale I>wyer is making Southern Mis- 
souri and Northern Arkansas for Pro- 
ducers Distributing Corporation. 



Walter Thimmig is back in town. Re- 
cently he disposed of his theatre in Sa- 
l ! na, Kas. He expects to again take 
charge of his Duquoin Theatre, Duquoin, 
111. 



The 3 -year old son of Frank Speros, 
owner of the Marquette Theatre on Frank- 
lin avenue, fell from a window at his 



Hollywood 

115 West 18th St. 
DELaware 0448 

FILM MEN'S HEAD- 
QUARTERS 

CIGARS, FOUNTAIN 

LUNCHEON 

ORDERS DELIVERED 

TABLES FOR LADIES 



C. D. Hill, manager of the local Pro- 
ducers Distributing Corporation office, 
gave a private screening- of "Friendly 
Enemies" at the Grand Central Theatre 
on Thursday morning, April 23. Some 400 
exhibitors, newspaper critics and other 
invited guests reviewed the "Weber and 
Fields feature. 



Alfred Schierstein, booker for F. B. O., 
who recently underwent an operation for 
appendicitis, is back at work. 



Out-of-town exhibitors seen along Pic- 
ture Row were: James Reilly, Alton, 111.; 
Joe Lynara, Whitehall. 111.; Tom Reed and 
Judge Lehman of Duquoin. 111.; J. W. 
Coper, Rex Theatre, Okawville, 111.; C. 
W. Cotter, Fourth Street Theatre, Mober- 
ly, Mo.; Mrs. H. W. Rodgers, Cairo, 111., C. 
W. Critchlow, Grand Theatre, Alton, and 
J. W. Mevers, Standard Theatre. Cairo, 
111. 



The Packwood Theatre, Wyaconda, Mo., 
has been purchased by J. C. Bowman. 



niiiiiiiiiiiiaiiuiiuiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

Twe centl per 
word payable In 
advance. No ndn 
accepted for less 
than SOc. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hnnd Equipment. Seats, Projectors. 
Screens, pianos, Organs, Theatres and M l«- 
cellnneoua Articles. 



Illllllllllllllllllllllllllllllllllllllllllli 

il 

Rates for other || 
spaces furnished 13 
on reoueat. 



[|lllll!lllll!lllllllllllllll||!lll!^ Illllllllllllllliilllllilill IIIIIISIIIIIIIIIIIIU IIIIIIIIIIIIIIIIIIIIIIIIIIIIUM^^ 



— FOR SALE, SHOW KQl 11'MEXT — 1 3 K. 
W. (>0 Volts 50 Ampere Generator D. C; 
good as newi at $75*00; just the thing 1 for 
rond shows or airdomes. . 1 heavy gal. 
steel Booth, 6x6, $50.00; 1 Edison Picture 
Machine, complete, ready to run, in fine 
condition, with rewind, at $50.00; Canvas 
Folding Ren elies, good as new, seats 5 
people each 7 ft. long with folding hacks, 
$3.00 each or s::n.iio a dozen; Screen 12x15, 
painted 3 coats, $10.00. Write E. E. Swen- 
son, Allen, Kans. — C3t — ."--4. 

For Sale — Only theatre Iowa town 1,144; 
two machines; Wurlitzer orchestra ; fully 
equipped ; six nights, money maker. Ad- 
dress \V. D. Martin, Mineral Point, AVis. 

For Sale — Small town . theatre . equip- 
ment, complete $<>.*>0.0O. Powers A ma- 
chine, motor driven, booth 8-ineh fan, 
12-inch ev ha ust fan, ;{,*» amp. W<agner 
motor, generator, screen, 100 eh airs, in- 
side furnace, now in operation ; move it 
away or run it here, suit yourself. 0.uiek 
sale, R. M. Moser, A (hoi, Kas. Plt-5-10 

FOR SALE — Theatre equipment and 
building in Minnesota lake town of 1500, 
good Sunday town, open five nights ho 
competition. Ask for eomplete descrip- 
tion. W. L. Buck, YVaterville, Minn. C3t- 
5-10. 

THEATRE OWNERS — 
Attention! 
Prevent fires in your theatre. Install 
the AMERICAN FIRE EXTINGUISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have a fire. — 
American Chemical Company, Lebanon. 
Pea n a. — P5T — 5-17. 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — AVurlltzers, Seeburgs, Foto 
Players and others. 

.1. XV. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. AVrite for catalog. — tf. 



OPERATOR AT LIBERTY. 
Have had 4 years experience on Powers, 
Simplex and Motiograph machines. Can 
give good reference. Will go any where. 
Can give best screen results. Address M. 
G. F., care Reel Journal. P0t-0-7. 

Special bargain on 10-1 KAY XT volt D. C. 
1140 Speed Rrand New AA'estingbousc gen- 
erators at $45.00, retails for ¥78.00. Cash 
with order, jilso other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Bldg., 
Duluth. Minn. P3t-5-22 

PICTURE SHOW EQUIPMENT FOR SALE 
in town of one thousand. Powers ma- 
chines, screen, piano, folding chairs, fans, 
etc. O wn bu i Id i ns and will l€*a sc. Only 
public hall in town, and used for high 
school indoor activities, etc. Other busi- 
ness reason for selling. D. R. Reist, own- 
er. Adrian. Mi**our ; . t"~t-."»-10. 

REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Alsu used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



ORGAN FOR SALE. 

Fine Austin 2-manual pipe organ, in 

first class condition. Has had excellent 

pare in a leading- Kansas City ehureh. 

Priced at a sensational bargain. AVrite 

FIRST BAPTIST CHURCH 
Linwood and Park, Kansas City, Mo. 



-isas.City 
Engravings 

Colorplate Co 

Wand Walnut - Kansas City 

Main4707 

Halftones Color Plates 
Zinc Etchings 



^on time^sMvie 




F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD-WAKEFIELD CO. 

Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



Mailing Lists 

Will help you increase sales 
i Send for FREE catalog giving counts 
and prices on thousands of classified 
names of yourbest prospectivecustom- 
tb— National. Stats andLocal--Indivkl- 
als, Professions, Business Concerns. 

\07 Guaranteed C <k . 
refund of J y each 




BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kamas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 



BHRGAOANNERS 




ANY LENGTH UP TO 12 FEET 
WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 








IN HER GREATEST PICTURE TO DATE 

Which will triple her growing popularity 

among all types of Fans. 

Directed by 

Ralph Ince 

Story by F. K. Myton 

FILM BOOKING OFFICES 

Snnwtr Bldg., Kansas City, Mo. 

3312 Olive St.. St. Louis. Mo. 

127 S. 1 1 u. K. .11. Okliilinmn (Ity. Okln. 

lint S. Cross Street. Little Rock, Ark. 



^he^Film 'Trade ^Paper of the Soutkul&stj 



Do You Know?— 

In the Past few weeks, PATHE NEWS local cameramen have 

covered and photographed every important event that 

has happened in this territory? 



Just a Few of Them: 

1 — Apple Blossom Time Festival, Siloam Springs, Ark. 
2 — Opening Game between Kansas City Blues and Toledo. 
3 — Kansas Relays at Lawrence, Kas. 

4 — Opening game between Kansas City Blues and Indianapolis. 
5 — Kansas City Boys Paraae. 
6 — Centennial Anniversary, Ottawa, Kas. 
7 — District Rotary Convention, Sedalia, Mo. 
8 — Take-off of National Balloon Race, St. Joseph, Mo. 
9 — Easter Egg Hunt, Coffeyville, Kas. 
10 — National Flower Show, Kansas City. 



THAT'S WHAT MAKES PATHE NEWS THE BEST NEWS REEL 
ON THE MARKET! 

That's what your audience wants to see — the events that happen within 

your own state or territory. And remember, too, Pathe News 

always carries scenes of national importance. 

TO APPRECIATE PATHE NEWS 
Is to run Pathe News — 
Start Now and Convince Yourself That Pathe News Has No Equal! 
• The Newspaper of the Screen." 

Pathe Exchange, Inc. 



KANSAS CITY — 111 AV. 17TH ST 
J. A. EPPERSON. Mannsrr 



ST. LOUS S31G OLIVE ST. 

11 VKRY <;RAHAM, Manager 



Vol. IX 
No. 



MAY 16, 1925 

Puhli=:hPd Every Saturdav by 
REEL JOURNAL PUB. CO. 
Malnstreet Thentre Bids.. 
Kansas City, Mo. 



Two Dollars 
a Year 




Produced by 
JOE ROCK 



PEOPLE want .comedies as much as they do feature 
pictures. You boost your features strongly. Why 
not play up your comedy attractions just as strong- 
ly? F. B. O. backs up every JIMMY AUBREY comedy 
with ticket selling posters, crowd pulling lobby photos, and 
other high pressure accessories. MAKE USE OF THEM. 
TELL your patrons in advance when you have a JIMMY 
AUBREY comedy coming. TELL 'em on the day you are 
showing it. Have you played JIMMY AUBREY in "OH 
WHAT A FLIRT"— "A HELPINCx HAND"— "HE WHO 
GETS CROWNED"— and his latest— "MEET THE AM- 
BASSADOR?"— Watch for the new laff getters coming. 
AUBREYS BUILD BUSINESS. BOOK EM. BOOST EM. 

FILM BOOKING OFFICES 



Standard Cinema 
Productions 






Snower Building, Kansas City, Mo. 

3312 Olive Street, St. Louis, Mo. 

106 South Cross Street, Little Rock, Ark. 

127 South Hudson Avenue, Oklahoma City, Okla. 

Thematic Music Cue Sheets Available On AH Our Features 



I* 



** 



The Thundering Herd 

A Big Show Coming to you as a 
Regular Second Famous Forty Release 

rhe Greatest Western Drama Ever Fi(med--NON E ! 

Here it is at Last— 2ANE GREY'S great western drama, "THE THUNDERING 
HERD." All over the nation newspaper critics have acclaimed it the greatest west- 
ern drama ever filmed — BAR NONE! Without question it is worthy of its place 
among such great epics as "THE COVERED WAGON," 'THE TEN COM- 
MANDMENTS" and "NORTH OF 36." It's a SURE FIRE HIT— a picture that 
will thrill your audience, time after time, with its astounding climaxes. It has 
spelled box-off ice success from the time of it's first showing. A story that thrills 
the imagination, kindles the emotions and satisfies that fundamental desire for 
adventurous action, romantic love and heroic deeds. A splendid cast headed by 
JACK HOLT, LOIS WILSON, ERNEST TORRENCE and RAYMOND HAT- 
TON. 



ADOLPH ZUKOR ano JESSE L. LASKY present 







creen play by Lucien 
Hubbard Directed by 
William Howard. 



"THE THUNDERING HERD" WILL 
EXCEED EVERY PROMISE YOU 
MAKE FOR IT— EXPLOIT AND 
ADVERTISE TO THE LIMIT. 



*3Sv£. * • ffi w v ■- • 



FAMOUS PLAYERS-LASKY CORP. 



PARAMOUNT PICTURES 



110-112 West 18th St. 
Kansas City, Mo. 



3721 Washington Blvd. 
St. Louis, Mo. 



Everything? fro. 

(No* 431— Straight from the Shoulder Talk by ( 



DID YOU SEE ROBERT E. WELSH'S EDITORIAL C 
"Bread and Butter" in the Moving Picture World the other day? 

HE TOLD ABOUT AN EXHIBITOR WHO BOUGHT A NE 
theatre in a representative American community a few months ai 
only to find that his opposition had gone out and bought up prat 
cally all of the supply of pictures. 

"I WAS SURE UP AGAINST IT— LOCKED OUT" SAID Tl 
exhibitor. "You can imagine how I felt with all the supposedly cho 
service unavailable. Well, I did the best I could, I just selected the b 
of what was left." 

"AND THE ANSWER? I AM OUTDRAWING HIM FOI 



to one." 



THIS EXHIBITOR IS RUNNING THE UNIVERSALE WHIi 

List of pictures. The poor devil bought Universal pictures because 
could not get anything else. And now he is outdrawing his opposit 
four to one. 

HE DIDN'T WANT UNIVERSAL PICTURES BUT 1 
couldn't get anything else. And now he says, "I turn the people avi 
and my opposition starves." 

UNIVERSALE WHITE LIST IS PART OF HIS BREAD All 
butter, he says. 

BREAD AND BUTTER? 



oup to Nuts 



immie, President of the Universal Pictures Corp.) 



WHY, BLESS YOUR HEART, UNIVERSAL PICTURES ARE 
ead and butter for thousands of exhibitors — not merely the exhibit 
rs who can't get anything else, but exhibitors who have always made 
ore profit on Universal pictures than on any other kind on earth* 

IF UNIVERSALE WHITE LIST IS THE BREAD AND BUTTER 
the exhibitor, what will the Second White List be? 

WELL, THE SECOND WHITE LIST IS SO MUCH BETTER 
an the First that it will not only be the bread and butter, but also 
e appetizer, the entree, the meat course, the salad and the dessert, in 
ct everything from soup to nuts* 

THE EXHIBITOR MENTIONED ABOVE HAD DONE SO 
ell with Universal pictures (which he took because he couldn't get 
lything else) that now he has the choice of all pictures for next sea- 
n. He now writes to Mr. Welsh and asks: — "I am itching to grab 
e service that the other fellow has monopolized, but I can't get away 
om figures — from the box-office. What would you do in my case? 
ick to the type of show that is making money for you, or yield to the 
mptation to buy the services that you Think should be the best bet?" 

OF COURSE HIS QUESTION IS ONLY KIDDING, HE 
ould no more give up his bread and butter — Universale White List 
than he would give up his right eye: and if you, too, want bread 
id butter and cake and everything, get close to a Universal exchange 
*ht now<, 



Page Six 



THE REEL JOURNAL 



May 16, 1925 





BEN SHLYEN 

Pnbllsher and Editor 
C. C. Tucker, Anv. Msr. 

Circulating: in Missouri. 
Kansas. No. Oklahoma 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Snturdny by 
l{ E EL JOURNAL 

PUBLISHING CO. 
Mninstreet Theatre Illdg. 

Kansas City, Mo, 



Plenty for Everybody 

Sydney S. Cohen, Chairman of the Administra- 
tive Committee of the Motion Picture Theatre Own- 
ers of America, has compiled an aggregate 1925-26 
production schedule which shows that there will be 
at least 800 feature pictures available for exhibitors 
this coming season. 

These figures are the result of a careful and 
comprehensive survey made by Mr. Cohen in which 
he addressed questionnaires to every producer in the 
business. The figures returned show the forthcom- 
ing season's line-up of production as follows: 

From Arrow, 32 ; Associated Exhibitors, 24 ; 
Banner Films, 12; C. B. C, 18; Chadwick, 17; Fa- 
mous-Players, 75; First National, 57; Film Booking 
Offices, 64 ; Fox Film Corporation, 49 ; Lumas Films, 
12; Metro-Goldwyn, 52; Pathe, 2; Producers Dis- 
tributing Corporation, 44; United Artists, 12; Uni- 
versal. 54; Schulberg, 18; Vitagraph, 20; Warner, 
26; Tiffany, 12; with the unlisted productions con- 
servatively estimated at 200. 

This survey is very interesting. It tells quite 
a number of things and perhaps its biggest message 
is that the exhibitor who is worrying about where 
his next year's product is going to come from, be- 
cause of the producer-exhibitor interests and the 
various booking combines and affiliations that may 
out-bid him and shut him off without sufficient 
product to supply his needs, need worry no further. 

800 pictures for one year's release is a lot of 
pictures and no matter what buying competition an 
independent exhibitor may have, if he will just sit 
down for a minute and figure things over, he will 
find that even if these booking combines do gobble 
up what they deem the choicest of these various 
groups of pictures, there will not only be enough for 
him to play, but a good many more left over. 

With these facts in mind and with so many 
really worth while pictures available, this is no time 
for any panicky action. The theatre — the inde- 
pendent theatre— is a permanent institution. It will 
remain long after many of the chain propositions 
have failed. There will be plenty of pictures to 
choose from — indeed, more than enough — to give 
you a change a day for more than a year ahead. 

Look these facts straight in the face and take 
courage from (he prospect. 






$ News I 
Highlights i 



Seven hundred theatres are 
said to have put "thumbs 
down" on 1925 bookings until 
after the Milwaukee conven- 
tion. 



Paul C. Mooney, vice-presi- 
dent of Producers Distribut- 
ing Corporation, in charge of 
sales, has resigned. He had 
two months more to go under 
his old contract. 



"The Phantom of the 
Opera," Universal's picturiza- 
tion of Gaston Leroux's cele- 
brated novel, set new records 
for the Curran Theatre in 
San Francisco, and was well 
received by press and public, 
according to reports from the 
coast. This is the world pre- 
miere of the picture. 



A well founded rumor has 
it that Gloria Swanson is to 
release through United Artists 
following the expiration of 
her contract with Famous. It 
is said that Joseph M. 
Schenck will finance the pic- 
tures through the Arts Fi- 
nance Co., recently formed. 
Gloria would receive a modest 
salary of $20,000' a week, the 
rumor goes. 



Harry M. Warner has an- 
nounced that the name ''Vita- 
graph" is to 'be perpetuated 
with a new and bigger pro- 
gram. The purchase of the 
company by Warner Bros, 
does not mean that the Vita- 
graph trade mark is to be 
dropped in any respect, he de- 
clared. 



It is reported a new syn- 
dicate is financing a deal 
whereby theatres would be 
built in every town in Illinois 
where Balaban and Katz are 
in control. 



Skouras Bros, of St. Louis 
have started construction 
work on their new $5,500,000 
theatre and office building in 
the downtown district, follow- 
ing the successful flotation of 
an extensive bond issue. 



Since Thomas Meighan in- 
vested $250,000 in Ocala, Flor- 
ida, real estate, he has had 
to make repeated denials of 
the story that he intends to 
erect a studio there and go 
into motion picture produc- 
tion for himself on a large 
scale. He is merely specu- 
lating, he says. 



& 



"The One 
Encyclopedia 
of the Show 
Business"'- 



RIVOLI THEATRE 

210 N. Sixth Street 

ST. LOUIS, MO. 

May 3rd. 1925. 
Mr. Ben Shlyen, 
Editor Reel Journal. 

Dear Sir: 

Will you kindly send me 
a few copies of the last 
issue of the REEL JOUR- 
NAL as I want to give 
them to friends in the busi- 
ness. 

You can count on me to 
boost your periodical as I 
think it is the one encyclo- 
pedia of the show business. 

Here's wishing you con- 
tinued success, 

Respectfully, 

A. A. FINESHRIBER. 



Thanks: 

Mr. Fineshriber 

THE REEL 
JOURNAL 

The Film Trade Paper 
of the Southwest. 



May 16, 1925 THE REEL JOURNAL 

KAHN SELLS OUT TO WARNERS 



Page Seven 



Vitagraph Here and in Omaha Will Dis- 
tribute Film Classics Product. 



Following the big surprise that War- 
ner Bros, had consolidated with Vita- 
graph comes the announcement from Al 
Kahn, president of Film Classics, upon his 
return from New York, that he has dis- 
posed of his entire interests in the War- 
ner Bros, productions which he has dis- 
tributed in the Kansas City territory for 
the last three years, to Warner Bros. 
This deal was effected May 4th and all 
Warner product was turned over to Vita- 
graph, who will in the future handle the 
physical distribution. 

Mr. Kahn also advised that Warner 
Bros, took over his exchange in Omaha 
on a similar deal and that he was. for 
the time being at least, out of the film 
business. When asked what his future 
plans were Mr. Kahn stated that he had 
not definitely decided upon anything 'but 
that he was contemplating entering the 
exhibition field. 

M. A. Kahn, brother of Al. and who 
was interested with him in Film Classics, 
will continue in the distributing end of 
the business with Preferred Pictures, the 
franchise for which they have held since 
last year. Film Classics is being dissolved 
and Al has turned over to Mike his in- 
terest in the distribution of Preferred Pic- 
tures as a part of the consideration re- 
ceived in his deal with Warner Bros. 

The exact amount of money involved in 
this transaction has not been made pub- 
lic, but it is understood that the Kahn 
brothers must have received a very large 
sum of money to have been willing to 
relinquish the business and the prestige 
they have built in Kansas City for the 
past sight years. 

The growth of the Kahn brothers as 
film distributors in this territory, from 
a little one room office in the Gloyd 
Bldg., eight years ago until at the time 
of their selling out to Warner Bros., they 
have become nationally known as states 
rights distributors, has been remarkable. 

Both Al and Mike have had long ca- 
reers in the film business, starting twen- 
ty years ago as exhibitors. For nine 
years Al was with Universal in Chicago, 
starting at the bottom and being pro- 
moted through every department. 

It was eight years ago when he opened 
the Crescent Film Exchange with just a 
few features and some short subjects. 
"The Lost City." a Warner Bros, serial, 
was released and the Kahn boys obtained 
it for distribution in Kansas and western 
Missouri. This serial proved a sensa- 
tional money-maker and it made for them 
a great many exhibitor friendships and 
built for them the foundation of the very 
fine business they have since enjoyed. 

Al is nationally known for his fair busi- 
ness dealings and is undoubtedly one of 
the most popular states rights distributors 
in the country. He plans to take a short 
vacation, which will be his first in the 
eight years he has been in 'business here, 
after which he will announce his future 
plans. 




HI^B—Hg— __ 






^1 1 






1 ir 


V ffflj 


Wk^ — ' 






^1 











M. A. KAHN. 



AL KAHN. 



"APRIL'S FOOL" CHANGED. 

"Three Bases East'' is the intriguing 
title of Episode No. 8 of F. B. O.'s new 
series by H. C. Witwer, "The Pace- 
makers." This episode was formerly 
called "April's Fool." ■ 



Save dates for 



pang?tou$ 
(Innocence 



LAURA 
LA PLANTE 



and 

EUGENE 



OBRIEN 




With Hedda Hopper, 
Jean Hersholt and 
Martha Mattox. 

In an adaptation of the 
enormously popular 
novel "Ann's an Idiot" 
by Pamela Wynne. 

Directed by 
William Seiter 

A short story of today 
of youth and love and 
romance — not of jazz . . 
Beautiful Laura La 
Plante and handsome 
Eugene O'Brien play 
the leading roles in this 
story known to millions 
of readers. 



cA 
UNIVERSAL JEWEL 



Page Eight 



THE REEL JOURNAL 




A drive to reinstate every member who 
is behind in dues will be begun by the 
M. P. T. O., Kansas-Missouri, according 

to C. E. Cook, business manager, who is 
contemplating another trip through the 
territory. 

"We'll give each exhibitor a fair 
chance to come in in accordance with 
the resolution adopted at the recent con- 
vention, before we drop him," Mr. Cook 
said. "But exhibitors are to be asked 
only once to come into the organization 
— and that means once.'' 

* * * 

D. E. Griffith, Fox representative, is 
now in New York attending the annual 
Fox convention with Manager Levy. 

* * * 

Having the "City" accounts pretty well 
sold, Ben Taylor intends going into the 
theatre promotion business in order to 
have additional accounts to sell. 

* * * 

Stanley Mayer has purchased a new 
portfolio. It is two quarts deep, three 
quarts high and one quart wide. 

* * * 

F. P. Osborn is the new owner of the 
Crooks Theatre at Howard, Kansas, ac- 
cording to information reaching Movie 

Row 

* * * 

J. H. Zimmerman, New York auditor 

fur Metro-Goldwyn, is in Kansas City 

making an audit of the books of the 
local office. 

* * * 

This was the week after the conven- 
tion, but a good number of exhibitors 
filtered in to arrange for early bookings. 
Among them: F. G. Weary, Richmond; 
Laurence Brenninger, Topeka; S. A. An- 
drews, Gem, Olathe; Tom McGruder, 
Elite, tola; G. L. Rugg. City Hall Thea- 
tre, Robinson, Kas. ; Claire M. Patee. 
Patee Theatre, Lawrence Kas., and Mr. 
and Mrs. Christian of the Byers Theatre, 
Excelsior Springs. 

* * * 

Metro-Goldwyn has received the first 
print of "Zander the Great," one of their 
i' ii • In i lining specials. 

* * + 

The Bogue Theatre at Bogue, Kas., has 
closed down indefinitely Following a re- 
ii ni fire yhich partly destroyed the house, 
rding to information reaching Kan- 
sas City Film Row. 

* * t 

.lulu Jones, of the Western Vaudeville 
Mar in iation, proudly states that 

the eighteen acts thai appeared last week 
at the Shrine Circus in Kansas < ity, 
were furnished through his office. |ones 
al o states that many exhibitors in the 
small towns are booking vaudeville and 

playing it successfully as an added feature. 

* * * 

J. M. Duncan, personal representative 
am E. Morris, general managei ol 
Warner Vitagraph, is in town this week. 
Mr. Duncan will have with C. A. Schultz, 
local branch manager, Sunday morning 
1 1 ii i in < i i.i i n 1 1 < ■ i e ihr\ will attend the 



Warner Bros, sales convention. Mr. 
Schultz promises some important an- 
nouncements on his return. 

* * * 

Sam Chapin, Warner Bros., Vitagraph 
auditor, is here this week making the 
transfer of records from the Film Clas- 
sics books to Vitagraph's. 

* * * 

C. E. Gregory, Metro-Goldwyn man- 
ager, is in St. Louis attending a district 
sales convention. 

* * * 

Earl Bell until recently sales manager 
for Film Classics, will leave on May 15 
for California, where he will visit his 
parents. Mr. Bell will be gone about six 

weeks. 

* * * 

Tom Byerle, First National manager 
here, has just returned from a successful 
trip in the territory. 

* * * 

Bob Withers, Enterprise manager in 
Kansas City, got away early this week 
for a long trip in the territory. 

* * * 

Leon Silverman, new salesman for the 
Independent Film Corporation, started 
out this week to make his introductory 
debut in the Kansas City territory. 

* * * 

Producers Distributing Corporation is 
to open a branch office in Oklahoma 
City shortly, according to an announce- 
ment coming this week from the home 
office. The Oklahoma City office will 
serve the Oklahoma territory, now served 
by the Kansas City branch. 

Manager Koch has sold his Star thea- 
tre at Holton, Kas., to a Mr. Hagenmaier. 



Another Metro-Goldwyn 'girl lis re- 
ported to be under negotiations with 
Cupid. Miss Sarah Jane Brooks, former- 
ly of the Kansas City M.-G. staff, re- 
signed Saturday. Rumor has it that she 
is to be married shortly. Miss Theresa 
Barth also is to discontinue her work 
at Metro-Goldwyn shortly. 



May 16, 1925 

$200,000 to Rebuild 

Werner's Warwick 



E. W. Werner, owner and manager of 
the Warwick Theatre, Kansas City, an- 
nounced plans this week for the rebuild- 
ing of the theatre with extensive addi- 
tions to the seating capacity. Mr. Wer- 
ner has just obtained a 95-year lease on 
the Warwick property. It is planned to 
wreck the old structure this summer, re- 
placing it with an elaborate house which 
will extend from Main street clear 
through to Walnut, occupying a sixty 
foot frontage on both thoroughfares. The 
seating capacity thereby would be 2,200 
persons. 

Just a few blocks away, Werner and 
associates are planning to erect a $2,000,- 
000 theatre and office bidding at 37th and 
Broadway. This house, to be known as 
the Werner, is also to have a seating 
capacity near 3,000. Work on this struc- 
ture is planned to start this summer also. 

Werner plans to spend some $200,000 on 
the improvement of the Warwick. 



"CHARLEY'S AUNT" IN SECOND 
WEEK. 

"Charley's Aunt,'' heralded as the piece 
"from Brazil where the nuts come from." 
starring Sydney Chaplin, is on its second 
big week at the Kansas City Royal Thea- 
tre in its territory premiere. The opening 
day of the run is said to have shot close 
to the record mark. The feature also 
has just closed a very successful run in 
i he Lis Theatre at Topeka, according to 
Louis Reichert, local Producers manager. 



NEWMAN AND FELD TO COAST; 
NEW MANAGER NOT NAMED 



Frank Newman, owner and manager of 
the Royal and Newman theatres here, 
confirmed the report this week that he 
and Milton Feld, general manager of the 
Newman interests, would go to Los An- 
geles this summer to take over the op- 
eration of Famous Players houses there. 
Newman and Feld have just returned 
from the Paramount convention in Los 
Angeles. 

Newman declined to mention the figure 
under which a transfer of the Newman 
and Royal theatres was made. He said 
that his company had not named a man- 
ager for the Kansas City post as yet. 



JOE COOPER, SHOWMAN, HAS 
A HARD DAY IN COURT. 

Joe Cooper, widely known exhibitor of 
Wichita and Oklahoma City, had a hard 
day in court in Wichita last week. Coop- 
er was in court bringing a suit of $38,500 
against his ex-partner, C. C. McCollister. 
An argument ensued between Cooper and 
Sam B. Amidon, MicCollister's attorney, 
and Cooper was remanded to jail for 10 
days for contempt of court. Then the 
jury came in and rendered a verdict 
against Cooper. 

It was surely a hard day. 



LOBBY BUYER NAMED. 

A deed recorded in Kansas City Friday 
revealed the purchaser of the fee title 
to the Pantages Theatre lobby to he the 
Gary Realty Company of Kansas City. 
The theatre tower and parts of the thea- 
tre on the narrow strip comprising the 
lobby were estimated to represenl a build- 
ing 'cost of $200,000. 



HEADQUARTERS 

For Exhibitors and Film Men 

es^/ HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 



INDEPENDENT NEWS 






VOL. 1 



KANSAS CITY, MO., MAY 16, 1925. 



Number 23 



BANNER NAMES 6 
FOR 1925-26 GROUP 



In a general announcement 
to the independent exchanges 
pledging a consistent quality 
type of production made pos- 
sible by concentrated indi- 
vidual effort on the part of 
the producer and distributor, 
the Henry Ginsberg Distribut- 
ing Corporation gives the 
titles of the first five of Ban- 
ner Production-, for the 1925- 
26 season. 

The Banner list is headed 
by "The Love Gamble," 
adapted from the novel, 
"Peggy of Beacon Hill," b\ 
Mazie Greig. The scene i- 
laid in the Greenwich Village 
section of cultured Boston and 
is an unusual modern roman- 
tic drama. 

The second title is "The 
Checkered Flag," an adapta- 
tion of the widely read novel 
by John Mersereau. It is a 
-tory of the automobile indus- 
try and the racing game with 
,i strong love theme. It will 
have one of the most thrilling 
race scenes ever filmed. 

"Brooding Eyes," the third 
on the list, is an adaptation 
from the novel, "The Man 
With the Brooding Eyes,'' by 
John Goodwin author of 
"Without Mercy," and many 
other book successes which 
have already been presented 
on the screen. 

The fourth picture is 
"Whispering Canyon,'' a new 
departure in pictures from a 
newly exploited field. the 
great lumber forests of the 
west. The high lights of this 
production are the gorgeous 
exteriors and the sensational 
dramatic scenes. 

The fifth picture has not 
been commercially titled as 
yet but will he produced un- 
der the working title of "Sal- 
vage." It is a combination 
sea story and society drama 
by Izola Forrester, the author 
of '"The White Moth." also 
done in picture form. 

The sixth and last of the 
Banner group will be selected 
this week, according to Joe 
Silverman, manager of hide 
pendent Film Co., local dis- 
tributors. 



NEILAN BUYS STUDIO 
INDEPENDENT VENTURE 




HERE'S A 

NEW 

ONE 

WITH 

PUNCH 

A PLENTY 



FIGHTINGS FLAMES 

, *• SPECTACULAR DRAMA or COURAGE, PATHOS 3nd LOVE 

WILLIAM HAINES -DOROTHY DEVORE 

. . DAVID TORRENCE, SHELDON LEwte 

CHARGE tlURRAY, WILLIAM, WELSH, FRANKIE DARRO 

. »»«*«« .y REEVES' EASON is :*'^fe.' 



This one will draw the 
whole family. You can 
get behind this picture 
big. It will return 

every cent with plenty 
more at the box office. 



NOW 
BOOKING 



INDEPENDENT 
FILM CORP. 



As recently forecast Mar- 
shall Neilan Productions have 
acquired the Harry Garson 

Studios. 1845 Gl'endale Boule- 
vard. The property has al- 




May 16, 1925 



INDEPENDENT NEWS 



May 16, 1925 



ways been considered among 

thi; most up-to-date studios 
on the Coast, the original 
technical installations having 
been constantly supplemented 
by improvements as occasion 
Littered. Extensive alterations 
were immediately begun 
which so far as production 
efficiency is concerned will 
place them, as the Marshall 
Neilan Studios, in the first 
rank. 

Mr. Neilan's first personal 
production will be the Adela 
JRogers St. Johns' novel, "The 
Sky Rocket," a Hollywood 
story which calls for a huge 
cast and elaborate settings. 
Screen rights have also been 
acquired to the Cosmo Ham- 
ilton novel, "The Garden of 
Edenbridge" and to "The Alan 
With a Shady Past" by Ar- 
thur Sinners Roche. 



Grace Sartwell Mason's Sat- 
urday Evening Post story of 
the same name. As the title 
suggests, it is a story of the 
fast-moving age of modern- 
ity. 

"Fighting the Flames' i.s a 
melodramatic piece in which 
a fire is said to develop an 
unusual number of thrills. 
William Haines, Dorothy De- 
vore, David Torrence and 
Charlie Murray are seen in 
the leading roles. Reeves 
Eason directed. 



INDEPENDENT RE- 
LEASES TWO NEW 
PICTURES 

Joe Silverman, manager of 
tlie Independent Film < orp- 
oration, announced this week 
the release of tun new pic- 
tures, one a Banner produc- 
tion, "Speed," and the other a 
Columbia, picture "Fighting 
the Flames." 

An all star casl is featured 
in "Speed" consisting of the 
following: Betty Blythe, 
Pauline Garon, Win. V. Moug. 
Arthur Rankin, Alfred Allen. 
Robert Ellis, Fred Becker and 
Duchess Stella di Lanti. The 
story of the play is from 



COLUMBIA COMPLETES 
FINANCING PROGRAM 

New York. — Joe Brandt an- 
nounces that Columbia Pic- 
tures Corporation has just 
completed the most compre- 
hensive financing in its his- 
tory and perhaps the history 
of any Independent Produc- 
ers dealing in the state right 
market. 

The bank-- as a whole have 
looked askance at financing to 
any extent the undertakings 
nf Independent Producers. 
This is quite understandable 
is view of the comparatively 
recent entry of the batiks in 
the field ot producer in gen- 
eral. It is only in the last 
few years that the financiers 
would admit that the motion 
picture business could be dig- 
nified by the title of an in- 
dustry and have money loan- 
ed to it as such. 

Independent Pictures Corp- 
oration are local distributors 
for Columbia. 



ENTERPRISE 

is Proud- 

of this great lineup of action and 
western 5-reel subjects, for they 
are making the exhibitors big 
money 



Ml 



.6 JACK PERRINS 6- 



RIDIN' WEST 
COYOTE FANGS 
DESERT MADNESS 



CANYON RUSTLERS 
BORDER VEN- 
GEANCE 
CACTUS TRAIL 



AND MORE— 

9 big boy williams 
6 ken McDonalds 
8 al fergusons 
12 geo. larkins 



6 BILLY SULLIVANS 
4 ORA CAREWS 
1 H. B. WALTHAL 
8 J. B. WARNERS 



ALL NEW PRODUCT! 

Enterprise Dist. Corp. 

"An Extra Measure of Service." 

Bob Withers, Manager 

1)1 W. 18th St. Kansas City, Mo. 



LAST OF PORTER'S NOVELS 
TO BE FILMED BY F. B. 0. 

New York — Following the overwhelm- 
ing success and great financial returns 
both in th.is country and abroad, on "A 
Girl of the Limberlost," one of Gene 
Stratton-Porter's most widely read novels, 
Film Booking Offices of America, Inc.. 
has purchased the screen rights to an- 
other novel by tlit-. famous author, now 
running serially in Mc( all's Magazine-, 
railed "The Keeper of the Bees," shoot- 
ing mi this story will commence shortly, 
according to J. I. Schnitzer, vice-presi- 
dent and general manager of the com- 
pany, who consummated the deal with 
the estate of Gene Stratton-Porter, Inc. 
Shortly before Mrs Gene Stratton-Por 
ler met her tragic death in an automobile 
'lent in Los Angeles, last December, 
she finished and sent to her publishers, 
Doubleday, Page & Company, the com- 
pleted manuscript of a new novel, ''The 
Keeper of the Bees." Over two million 
subscribers ol McCall's Magazine will 
have read the story before it had been 
plai ' -1 in !m. nk form l>\ the publishers, 
and they state that it has the possibili- 
ties ,,| populai ii j I « • - s mill ,ni\ thing writ 

tin in. e the early daj - "i "Freckles'' 
and "A Girl of the Limberlost." 



KANSAS CITY VITAGRAPH BRANCH 
NOW OFFERS 150 FILMS. 

Following the removal of all prints and 
accessories of Film Classics of Kansas 
l ity to Vitagraph, that exchange is offer- 
nig in the neighborhood of 150 pictures 
to the Kansas City market, according to 
C. A. Schultz, manager. In the sale of 
Film Classics to Warner Bros., the Kahn 
interests included all of the product of 
1922-23- 1923-24 anil 1924-25. comprising 
si aiie 44 pictures. Vitagraph now be- 
comes one of the largest exchanges here. 

The entire task of moving all prints 
and accessories from the Film Classics 
■ 'ff ice to Vitagraph was completed Sun- 
day by employees of the two organiza- 
tion. This almost phenomenal task stands 
a tribute to the efficiency of the Vita- 
graph organization. 

Charles Bessenbacher, former auditor 
for Film Classics, is to take up the same 
duties with the Kansas City Warner 
Bros.- Vitagraph Exchange. Miss Gertz. 
former booker for Film Classics, is also 
to be employed in the same capacity 
with the new organization, according to 
C. A. Schultz, Kansas City branch man- 
ager. 



Joint Committee Into 

Music Tax Problems 



\r\\ York- A special committee from 
the Patents Committee "f Congress has 
been named in conformity with the sug- 



gestion of President Mj. J. O'Toole of 
the Motion Picture Theatre Owners of 
America, made to the members of the 
main committte during the hearing on 
the Perkins Copyright Bill. 

Mr. O'Toole was testifying before the 
committee in opposition to the bill, pre- 
senting the side "I' the Motion Picture 
Theatre Owners against the payment of 
the unfair Music License Tax, when lie 
suggested that conferences he held in the 
interim between Congressional sessions 
of all interested parties so that Congress 
could with reasonable certainty frame a 
new copyright law at the next session 
\V%ieh would be equitable in every way. 

Mr. O'Toole has arranged to have the 
Motion Picture Theatre Owners side eoin- 
pletely presented to the committee in 
concrete and definite form. Other inter- 
ests to be heard include the Music ami 
song writers and publishers, newspaper 
ami magazine publishers, book dealers 
and publishers, authors, writers and or- 
ganized labor. 

The mem'bers of tin- special sub-com- 
mittee to meet with Theatre Owners and 
others on the Music Tax proposition and 
other elements to he included in the new 
Copyright Law are: 

Congressmen Florian L-ampert, of Wis- 
ennsin: Frank E. Kied. of Illinois; Ran- 
dolph Perkins, of New Jersty; Sol Bloom, 
of New York and Fritz S. T.anham, of 
Texas. 

Hairy E. Seherf. clerk of the Patents 
Committee has notified Mr. O'Toole of the 
naming of the .special sub-committee. The 
time anil place of the meetings will be 
indicated later. 

Mr. O'Toole has communicated to the 
secretaries of the state Organizations in 
which Congressmen in question reside ami 
urged them to supply them with all the 
Information in their possession so as to 
facilitate their labors at the conferences. 



May 16, 1925 



THE REEL JOURNAL 



Page Nine 



Nat'l Aid Pledged to 
Greater Movie Season 



New York — Civic, industrial and public 
organizations representing a national 
membership of millions are directing their 
efforts toward the success of Qreater 
Movie Season and enthusiastically en- 
dorsing the project in letters to Will H. 
Hays, president of the Motion Picture 
Producers and Distributors of America, 
Inc., which is inaugurating the plan na- 
tionally. 

"The Greater Movie Season suggests 
interesting and important possibilities," 
wrote Lee F. Hanmer, director of the 
Recreation Department of the Russell 
Sage Foundation in enlisting his organiza- 
tion in the movement. "It should serve 
as a further stimulus to productions of 
merit. 

The Rev. Charles X. Lathrop, executive 
secretary of the Social Service Depart- 
ment of the National Council of the 
Protestant Episcopal Church, expressed 
great satisfaction in motion pictures. He 
stated his belief that the public would 
respond to Greater Movie Season and as- 
sured his organization's co-operation to 
the utmost. Similar assistance was prom- 
ised by the American Sunday Union and 
the Community Center Association. 

The campaign also will be carried into 
the motion picture halls of the Chautau- 
qua Institution during August. 

Hearty endorsement by the twenty 
thousand citizens of Revolutionary stock 
composing the Sons of the American 
Revolution was conveyed to Mr. Hays 
in a letter from W. I. Lincoln Adams. 
The support of all those working in the 



interest of young people will be forth 
coming from the Boys' Club Federation, 
according to C. J. Atkinson, Executive 
Secretary. 

"Many of the best films are difficult 
to popularize and the financial risk of 
producing them is proportionately great," 
stated Harold A. Caparn of the Ameri- 
can Civic Association. "All the more 
praiseworthy therefore is this program 
of the Motion Picture Producers and 
Distributors." 

Other endorsers of Greater Movie Sea- 
son include the National Board of Re- 
view, the National Committee for the 
Prevention of Blindness and the New 
York Knights of Pythias. State branches 
of many more bodies are active in con- 
junction with exhibitor organizations. 



NEW TACKETT OPENS. 



Attendance Beat Records for 
Coffeyville House. 



Othe 



"Royle Girl," Griffith's 

First for Famous 



Crowds stormed the box office when 
I. B. Tackett opened his new Tackett 
Theatre in South Coffeyville, Okla., re- 
cently, wiving the owner, at least, the 
satisfaction of knowing that the fans 
were dr. idedly behind him in his new 
venture. Tackett has faced practically all 
of the tortures known to man save burn- 
ing to the post at the hands of Coffey- 
ville reformers who sought to prevent 
him from opening his Sunday show. The 
opening attendance at the new theatre 
exceeded the same figure of the old thea- 
tre by several hundred. 

The theatre is of tile and concrete 
construction. 140 by 175 feet, with a total 
-eating capacity of approximately 1,500. 



D. W. Griffith's first picture for Para- 
mount will be "That Royle Girl" by Edwin 
Palmer, a serial now appearing in the 
Hearst-Cosmopolitan Magazine, accord- 
ing to Ben Blotcky, local manager. 

Mr. Griffith is engaged in filming his 
final production for United Artists "Sally 
of the Sawdust," for which all interior 
scenes have been completde. The ex- 
teriors remain to be taken. 

"That Royle Girl" is a dramatic story 
of the conflict between the old American- 
ism of the bluebloods of New England, 
and the vivid, new Americanism born of 
the many bloods that mingle in Chicago. 



Now, "Smooth as Satin" 

F. B. O. Changes Title of "Chatterbox" — 
Evelyn Brent Starred. 



C. E. Maberry, district manager for 
Producers, is in Xew York. 



"The Chatterbox," F. B. O. production 
based on the famous stage play by Bayard 
Veiller, author of the widely known, "The 
Thirteenth Chair" and "Within the Law,'' 
has also undergone a change of title, ac- 
cording to Roy Churchchill, Kansas City 
manager. This play will be known to 
motion picture audiences as "Smooth as 
Satin," and will star Evelyn Brent. It 
will lie directed by Ralph Ince, who re- 
cently completed "Alias Mary Flynn,'' in 
which Miss Brent portrayed her usual 
role of a fascinating female Raffles. 




REED HOWES- 



"HE'S A COMER" 




Liggett Theatre, Madison, Kansas, "SUPER SPEED"— This is the kind of 
pictures we want in the small towns. Keep coming with comedy action and 
you will get my business. Howes is -a comer. Condition of print fine, ad- 
vertising accessories fine. 

H. E. Schlichter, Manager. 

Newks Theatre, Burlington, Kansas, "SUPER SPEED"— Very good action 
picture, better than most and not high priced either. This is the kind they 
like. Condition of print good, advertising accessories good. 

J. J. Newcomb, Manager. 

Peoples Theatre, Blue Mound, Kas., "SUPER SPEED"— A good one, pleased 
all and drew a good crowd both nights. Plenty of action if action is what 
you want. Condition of print extra good. 

W. D. Bearce, Manager. 

Princess Theatre, Stanberry, Mo., "LIGHTNING ROMANCE"— Seemed 
'io please the Friday and Saturday night crowds very well. Condition of 
mrint perfect, advertising accessories good. 

T. T. Bailey, Manager. 
Star Theatre, Sarcoxie, Mo., "GEARED TO GO"— Very good, went over 
strong. Condition of print good. 

J. D. Roper, Manager. 

MIDWEST FILM DISTRIBUTORS. Inc. 

130 West 18th St. E. C. RHODEN, Mgr. Kansas City, Mo. 



Page Ten 

'Obligations' and 'Kilo' 
for Norma Talmadge 

Joseph M. Schenck has purchased the 
screen rights to a novel and a play for 
the future use of Norma Talmadge, who 
is now engaged on a modern version of 
George Barr McCutoheon's "Graustark" 
for First National release. 

Miss Talmadge draws one of the plums 
from the theatrical world in "Kiki," the 
play in which David Belasco starred 
Lenore Ulric. In the keen competition 
for the film rights to this play, Mr. 
Schenck came out winner and has as- 
signed it to Norma Talmadge. 

"Kiki" will not, according to present 
plans, be M'i'ss Talmadge's next produc- 
tion after "Graustark." Mr. Schenck in- 
tends to follow the McCutcheon story 
with an adaptation of "Obligations," from 
the novel by Elizabeth Yorke Miller. 
"Kiki" will probably be made sometime 
in the late fall. 

Dmitri Buchowetski is directing "Grau- 
stark," with a supporting cast including 
Eugene O'Brien and Marc MacDernmit 



THE REEL JOURNAL 

THE CAMERON PROGRESS 
BOOSTS TOWN AND SHOW 



Churchill Lauds New 

Strongheart Picture 

Roy E. Churchill, local branch manager 
for Film Booking Offices, says that the 
sky is the limit for "White Fang," the 
newest release featuring Strongheart, the 
famous dog-actor, which is on F. B. O. s 
release schedule for this month. 

"In the first place," says Mr. Churchill, 
"Strongheart is a big drawing card him- 
self. In addition to that you have this 
lack London story, and you know that 
means action, adventure and thrills of the 
kind that please all motion picture fans. 
I think this is an exceptional box-office 
production, and I'll screen it for any ex- 
hibitor who wants to see for himself." 



REED HOWES SUBJECTS GOING 
OVER STRONG— RHODEN. 

E. C. Rhoden, manager of Midwest 
Film Distributors is very much encour- 
aged over the many favorable reports, 
sent in by exhibitors in this territory on 
the first series of Reed Howes produc- 
tions. Mr. Rhoden stated he received 
about a dozen reports during the past 
week on "Lightning Romance," "Super 
Speed," and "Geared to Go" and everyone 
of them was favorable. He said, how- 
ever, "Super Speed'' seems to be going 
over the best. Mr. Rhoden has secured 
the second series of Reed Howes produc- 
tions, the titles of which are "Courageous 
Fool," "Snob Buster" and "Youths Gam- 
ble," which will be released during May, 
Tune and July. 



SEITZ TO "WILD HORSE MESA." 
George B. Seitz has been engaged to 
direct "Wild Hoi i Mesa," the latest 
Zain- Grey western drama which goes 
into production at the Paramount west 
coa i studio short K . 

"Wild Horse Mesa." which Seitz will 
direct, i one of the most recent and 
most popular of Zane Grey's novels. The 
locale is in southern Utah on the almost 
un - liable tableland where herds of wild 
horses roam, ami in the production there 
will be a charge of 5,000 wild horses down 
a steep canyon side. This charge, it is 

predicted, will rival the buffalo stamped* 
in "The Thundering Herd." 



May 16, 1925 
FIRST NATIONAL ELECTS. 



A ballyhooing stunt in which Cameron, 
Mo., students took to the street with a 
galaxy of noise-making outbursts, de- 
signed to attract attention for a school 
show in opposition to the Royal Theatre 
promptly invoked the ire of the Cameron 
Progress, which devoted a front page 
editorial in attack. So great was the re- 
sistance that the city marshal has issued 
an order restraining the activities of the 
school youths, and forcing the manage- 
ment of the non-theatrical entertainment 
to take out a license. 

The Progress editor brought out these 
thoughts which are not at all uncompli- 
mentary to A. E. Jarboe, owner of the 
Royal Theatre : "Tlie Royal Theatre is 
owned by a local man and managed by a 
local citizen; to injure their interests is 
an injustice to Cameron's people. The 
Royal Theatre has brought crowds to 
Cameron for years and is distinctly allied 
with the business interests of this city. 
Certainly we should not injure our own 
interests." 



At the annual meeting of the stock- 
holders of First National Pictures, held 
at West Baden, Indiana, recently, the fol- 
lowing officers and directors were 
elected : 

President, Robert Lieber ; first vice- 
president, Sol Lesser; second vice-presi- 
dent, Jacob Fabian ; third vice-president, 
John Kunsky. secretary-treasurer, S. 
Spring; general manager, R. A. Rowland; 
assistant general manager, S. Spring. 

Directors : Robert Lieber, F. H. Ruben, 
A. H. Blank, H. O. Schwalbe, Mbe Mark, 
George W. Trendle, Sol Lesser, E. V. 
Richards, Fred Levy, J. G. Von Herberg, 
Samuel Katz, Richard A. Rowland, 
Richard F. Hoyt. 

The executive committee consists of 
the following: Richard A. Rowland, 
chairman ; Robert Lieber, E. V. Richards, 
A. H. Blank, Samuel Katz, George W. 
Trendle and Sol Lesser. 



News has been received of the death 

of Dr. J. M. Vadakin of the Vadakin 

Theatre, Bethanv, Illinois, on April 27, 
1925. 



GRAIN VALLEY HOUSE REOPENS. 

The Royal Play House at Grain Valley 
has been reopened after having undergone 
extensive repairs for its betterment. It 
is now under new management and will 
be operated by T. D. Peal, owner and 
manager, showing only high class pic- 
tures. 



Are YOU 
still advertising only 
part of your show? 

THESE recognized leaders of the 
Short Subjects field, backed by 
constant national advertising, are 
making money for wise exhibitors 
everywhere who advertise them: 



LARRY SEMON 
SPECIAL COMEDIES 

HAMILTON COMEDIES 

BOBBY "VERNON 
COMEDIES 

WALTER HIERS 
COMEDIES 

MERMAID COMEDIES 

CHRISTIE COMEDIES 

TUXEDO COMEDIES 

JUVENILE COMEDIES 

CAMEO COMEDIES 



JUDGE'S CROSSWORD 
PUZZLES 

PARIS CREATIONS 
IN COLORS 
Displayed by 

HOPE HAMPTON 

LYMAN H. HOWE'S 
HODGE-PODGE 

EARL HURD 
CARTOON COMEDIES 

KINOGRAMS 

The NEWS-REEL 

Built Like a Newspaper 



if&citic^Uiona/: U-tctUu^ 



v«*iD 



'THE SPICE OF THE PROGRAM 1 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



May 16, 1925 

On to Milwaukee, Is 

Cry of Independents 

New York — A series of intensified busi- 
ness sessions with the outstanding slogan 
being, "The Menace of producer theatre 
extension." will feature the big conven- 
tion of the Motion Picture Theatre Own- 
ers of America in Milwaukee next month. 

All of the many moves made by the 
Convention Committee and others at the 
National Headquarters were reported to 
the meeting of the National Board of 
Directors, recently closed. These plans 
were unanimously endorsed and accen- 
tuated by the direct action of the board 
declaring that this convention was to be 
a distinct and specific mobilization of all 
independent forces in the Motion Pic- 
ture Industry with absolute determina- 
tion on the part of all concerned to make 
it the real turning point which will ulti- 
mately result in the consummation of all 
of these independent elements. 

The only executive session of the con- 
vention will be that which will be devoted 
to the election of a board of national 
directors. 

Mr. J. H. Silliman, of the Wisconsin* 
Milwaukee Convention Committee was 
present at the meeting of the board and 
reported on the elaborate entertainment 
which is to be provided for the ladies at- 
tending the convention. This entertain- 
ment will be confined exclusively to the 
ladies as others attending the convention 
will be expected to give all of their time 
to the transaction of the very important 
business which will 'be brought before it. 

In order that there may be sufficient 
time to take care of this business, ar- 
rangements have been made to extend the 
session for one day, so as to make the 
convention cover four days. 

This convention, it is believed, will en- 
tirely solidify all of the independent 
forces and give that measure of business 
encouragement to independent producers 
and distributors and State Rights people 
as will enable them to continue in busi- 
ness and thus supply the Theatre Owners 
of the Nation with acceptable pictures 
and prevent, through that system, the 
trustification of the industry. 



DE MILLE FASHION ANGLES 
CONTINUE IN P. D. C. RELEASES 



That the famous fashion angles of the 
De Mille production will be continued in 
the pictures to be released through Pro- 
ducers Distributing Corporation is con- 
firmed in the announcement that five 
striking evening gowns, each radically 
different from the others, will be worn 
by Leatrice Joy in "Hell's Highroad," the 
first picture to be produced at the De 
Mille Studio. The very latest motifs are 
carried out in Miss Joy's wardrobe, which 
includes everything from negligees to 
sport clothes in addition to evening wear. 

Each article of wearing apparel has 
an individuality expressed by the clever- 
ness of Mile. Dallet, who has designed 
models for some of the most famous Pa- 
risian dressmakers. 



THE REEL JOURNAL 

Embassy Pictures, New 
Independent Co., Formed 

New York — Following close upon the 
announcement of the absorption of Vita- 
graph by Warner Brothers came the reve- 
lation this week of the formation of a 
ten million dollar producing corporation. 
The new organization the plans for 
which have been a year in preparation is 
to be known as Embassy Pictures, and 
has the support, it is said, of some of the 
strongest financial factors in film circles. 
These include, Frank R. Wilson and the 
Motion Pictures' Capital Corporation, 
with which Cecil B. DeMille and the 
Producers' Distributing Corporation are 
affiliated; Sam Zierler, a director of the 
Longacre Bank, New York City, presi- 
dent of the Commonwealth Film Com- 
pany; Dr. W. E. Shallenberger, president 
of the Arrow Film Company, and Joseph 
Simmonds and George E. Kann, foreign 
film distributors, constituting the firm of 
Simmonds-Kann, Inc., of New York. 

The producing activities of the new 
organization which are to be concentrated 
in California, will he under the super- 
vision of Arthur P. Beck, long identified 
with the independent picture making. Mr. 
Beck is now assembling a staff of the 
production experts for the company, many 
of whom are being recruited from among 
the aide-de-camps of the late Thomas H. 
Ince. It is understood that Milton H. 
Hoffman, formerly production manager 
of Famous Players-Lasky and the Metro 
Pictures' Corporation, will occupy a simi- 
lar position with Embassy Pictures. 
Offered n Million to Lanftdonf 
It is learned that the new combination 
is the company which recently endeav- 
ored to place Harry Langdon under a 
three years' contract, involving a salary 
of one' million dollars, with an additional 
bonus of $75,000 for signing the contract. 
In addition, it is known that an offer of 
$5 000 weekly has been made Betty Comp- 
son, and another of big proportions has 
been tendered Dorothy Gish. 

The company's production program for 
next season, it is said, entails an expendi- 
ture of approximately five millon dollars. 
This is to be divided for the time being 
among four producing units. Sixteen 
productions all told will be allotted to 
those different units, with the probability 
of eight more being added later. 

Distribute Through 4 Aeonoies. 
Arrangements have been perfected for 
the marketing of the company's pictures 
through four national distributing 
agencies. The companies whose distribu- 
tion facilities will be utilized include First 
National, Producers' Distributing Cor- 
poration, Associated Exhibitors and an- 
other agency, announcement of which is 
being withheld for the present. 

The units now organized and ready to 
function in the new organization include, 
Forum Pictures, Inc.; Baird-Beck Pic- 
tures' Corporation; Ross Productions, and 
a fourth, as yet untitled, in which Edward 
Small, identified with E. M. Asher and 
Charles R. Rogers, of the Corrine Grif- 
fith Productions, is to be affiliated. 
Whether Small's association with Em- 
bassy will embrace the activities of Asher 
and Rogers also, is not disclosed. 



Page Eleven 



KILL A BUILDING CODE? 



'Film Mutilation and How to Pre- 
vent It"— Watch For It! 



DEMPSEY SUES PANTAGES. 

Unusual interest is aroused in Kansas 
City over the suit, being heard in Los 
Angeles, with Jack Dempsey as the plain- 
tiff and Alexander Pantages as the de- 
fendant, as the case originated in Kansas 
City under rather unique circumstances. 
Dempsey asks $2,400, alleged to be due 
him for one week's performance in Kan- 
sas City. Mr. Pantages maintains he 
should not be asked to pay the salary 
money because $9,000 of the receipts for 
the week's performance were lost when 
the theatre was robbed. Mir. Pantages 
contends that the money lost was as 
much that of the pugelist as his and that 
Dempsey should bear part of the loss. 



M. P. T. O. Sees End of Bill of Ex- 
cessive Regulations. 



Again the power of organized effort 
has been demonstrated in Kansas City by 
the M. P. T. O. Kansas-Missouri. 

A few days ago a new building code 
was outlined for the consideration of the 
city council of Kansas City. Adoption 
of the code meant an increased cost of 
about $5,000 on the average down town 
house and $2,000 on suburban theatres, 
the additional cost being due to what was 
alleged to be unreasonable specifications 
on fire exits, width of aisles, width be- 
tween rows of seats and other details of 
construction. 

Hardly had a copy of the code been 
printed than C. E. Cook, business man- 
ager of the M. P. T. O. Kansas-Mis- 
souri, was on his way to the city hall 
for a conference with the building code 
committee. 

"Write out your own theatre building 
code and bring it to us for consideration, 
make the revisions and amendments you 
see fit, and we'll be glad to see what can 
be done," said W. F. Flemming, chairman 
of the committee of which Aldermen 
Walter Besecke and Harry H. Pierce are 
the other members. 



4 Features, 5 Shorts, 

in June for F. B. O. 

"Smooth as Satin," New Evelyn Brent, 
Prominent in List. 



Four features and five short subjects 
are scheduled for release on the Film 
Booking Offices' June schedule, accord- 
ing to Roy Churchill, Kansas City man- 
ager. 

"Smooth As Satin," an Evelyn Brent 
starring vehicle, based on the famous 
stage play, "The Chatterbox," by Bayard 
Veiller, will be released on June 14th. 

"High and Handsome," the second 
Maurice (Lefty) Flynn production of the 
new series which the former Yale half- 
back is making under the Harry Garson 
banner for F. B. O. distribution, will be 
shown on June 21st. 

"The Human Tornado," the fourth Ben 
Wilson production starring Yakima 
Canutt, well known cowboy and broncho 
buster, is third on the June schedule, and 
will also be released on June 21st. 

On June 28th, "Whirling Lariats," the 
fourth Fred Thomson production which 
F. B. O. are producing, will be shown. 

The schedule of short subjects for June 
will be headed bv "Three Bases East," 
No. 8 of the H. C. Witwer series, "The 
Pacemakers," co-starring Alberta Vaughn 
and George O'Hara on June 7th, the 
ninth Jimmy Aubrey comedy, ''About 
Face," released on June 15th, No. 9 of 
"The Pacemakers," "Oscar's Wild," June 
21. 

Dinky Doodle No. 10, as yet untitled, 
will be released on June 21st, and two- 
reel comedy, starring Stan Laurel, as yet 
untitled, on June 30th. 



The Clearing House Is Your Market 
Page — Read and Use It. 



Page Twelve 



THE REEL JOURNAL 



May 16, 1925 



fe- - ^jpw'ifM 



mmm^m 




EXPLOITATION 

IDEAS ^HINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



"PLANTS" A PLENTY FOR 
"SEVEN CHANCES" AT LOEWS 

H. B. Dygert, new publicity man at 
Loew's State, got off to a great start by 
giving that theatre the strongest cam- 
paign it has had since Terry Turner 
opened it with a personal appearance of 
30 Loew stars and a 16-page section in 
the St. Louis Star. 

Dygert put over Buster Keaton in 
"Seven Chances" from a number of an- 
gles. He tied up the popular sport pages 
of the Times with a "Seven Chances" 
contest. Passes were awarded to the 
persons correctly identifying seven base- 
ball stars mi the Cardinal team, whose 
features, in their published pictures, were 
covered with black masks. He also used 
an automobile ballyhoo, conveying a 
"fake" bridge around town, taking this 
angle from the Keaton picture. 

Whenever the automobile would stop, 
the "bride'' would pass out small en- 
velopes containing toy dice — the- "seven 
chances" gag printed on the cover being 
obvious. 

For Waring's Pennsylvanians, the Vic- 
tor Record jazz band which was the 
Mite's stage attraction along with the 
Keaton film, Dygert tied up the Hell- 
rung-Grimm Furniture Company, the 
Stix-Baer-Fuller Department Store (the 
Grand-Leader), and the Ludwig Music 
House for co-operative newspaper adver- 
tising. 

Dygert adopted the radiotruck idea 
which Maurice Davis, Universal exploi- 
teer, used on "The Mad Whirl" at the 
Kings and Rivoli; and the broadcasting of 
laughter from the theatre, during the 
rim of the comedy, which Gratunann's 
Million Dollar Theatre in Los Angeles 
used iii connection with Harold Lloyd in 
"Hot Water." 



A LIMERICK CONTEST TO 
BOOST "INTRODUCE ME" 

Two novel exploitation stunts are be- 
ing used by exhibitors in connection with 
the presentation of Douglas MacLean's 
latest comedy "Introduce Me/' according 
to 1). 1.. Martin, Kansas City manager. 

This firs! of these is a prize limerick 
contest. This consists of six limericks, 
each with a bidden last line. The lim- 
ericks are illustrated with line drawings, 
each sketch containing a suggestion for 
tbe hidden last line As a complete unit 
the six verses contain the highlights of 
tin tory, i nil of them suggest ing in- 
teresting developments in tbe fun. 

\ lei ond e ■ ploitat ion stunt w hich is 
ide interest and which is be- 
ing used quite exten ively by the theat res 

is a (aid mil, be ;i well known New York 

papet cartoonist, which suggests the 
highlights of tbe film's comedy in sketch. 
Mat- oi tin. cut are furnished and an 
explanation of tbe manner in which it is to 
be put across is contained in tbe i am 
paign book on "Introduce Me." 



"U's" MOBILE STUDIO TO 
SHOOT WHOLE U. S. ON TOUR 



During tbe coming week .at the in- 
stance of Carl Laemmle, president of tbe 
Universal Pictures Corporation, that 
company will send out the most remark- 
able caravan ever contemplated by a mo- 
tion picture concern. It is a mobile 
studio unit, consisting of a powerful auto- 
type tractor, and a "bungalow on wheels," 
fitted out as a complete living room and 
film laboratory. Its mission will be to 
visit all the principal cities in the United 
States and to make pictures in these cities 
for historic record. 

t . E Holah. a veteran film executive, 
will be in charge of the tour and will ac- 
company the unit. As advance agent for 
tbe outfit. Garrett Graham, formerly pub- 
licity director for tbe Hal Roach studios, 
will officiate. 

Carl Laemmle's idea in sending out this 
touring studio to tbe country's principal 
cities is in line with the patriotic slogan, 
"See America First." He believes that 
he could leave no greater historical legacy 
to posterity than a complete motion pic- 
ture record of tbe leading cities as they 
are today. In each city where a stop is 
made, a print of the picture taken there 
will be shown in one of tbe local theatres 
and then placed in tbe city's archives as 
a record for future generations. 

Tbe Mobile Mansion is a unique out- 
fit. It was constructed at a cost of $28,- 
0(1(1 for use in Universale forth-coming 
Jewel picture, "California Straight 
Ahead," in which Reginald Denny is 
-tarred. 



practically nothing. Each box costs less 
than one cent each. 

In speaking of exploitation Rhoden has 
the following to say: "Anyone can frame 
up a publicity campaign that will get ex- 
tra dollars at the box office but the hard 
thing to do is get a campaign that is not 
too expensive to become practical. This 
is especially true in the small town where 
expenses must be watched closely. With 
every picture Midwest Film Distributors 
will handle an exploitation stunt will be 
worked out whereby it will not be too 
expensive to prohibit its use by every 
exhibitor." 



AN EFFECTIVE TIE-UP 
FOR "THE EARLY BIRD" 

A very effective tie-up for exploitation 
of the second Johnny Hines feature, "The 
Early Bird," has been worked out where- 
by the picture will be advertised in every 
home regardless of the size of the city. 

The story of "The Early Bird" concerns 
the life of the Independent M'ilk Dealer 
and his struggles against a milk trust. 
This enables tile tie-up with the leading 
dairy in every town whereby they will 
use a specially prepared milk cap on 
every bottle of milk that is delivered for 
several days prior to showing of the pie 
ture. These caps ran be secured from 
the Midwest Film Exchange at the cost 
of $1.50 per per thousand or they can be 
produced from local milk dealers and the 
advertising of the theatre printed locally. 
Midwest Film Distributors also report 
i wry effective tie-up is being worked out 
'ot "Cracker Jack." this being with the 
i :.n ker Jack Confection Company where- 
by it is possible for exhibitors to give 
away a small sample package of crack- 
er jacks to every child entering the 
theatre. Small sample packages have 
been made up whereby the expense is 



THE BALL PLAYERS WERE OUT 
AND BROUGHT FANS TOO 



When the task of exploiting something 
is left to Gus Eysell, treasurer of the 
Newman Theatre, Kansas City, he usually 
does a good job of it. Last week the 
Kansas City American Association base- 
ball club opened its season on the home 
lot. Mr. Eysell lost no time in sending 
out bis cameraman for pictures and issu- 
ing invitations to both the Kansas City 
and Toledo teams to be his guests at the 
theatre that night. It was worth fair 
space in all newspapers, drawing many 
baseball fans. 



BLANKETS CITY WITH 
MILK BOTTLE TIE-UP 

"Blanketing" a city the size of St. Louis 
in house-to-house distribution is no easy 
matter. 

But Bill Goldman did it in exploiting 
Reginald Denny and Laura La Plante in 
"Tbe Fast Worker" at the Kings and 
Rivoli. 

In a campaign devised by Al Marks, his 
general manager; Maurice Davis, Uni- 
versal exploiteer; and Will Foster of the 
National Dairy Association, Goldman got 
his advertising into 1 10,000 of St. Louis' 
186,000 homes. 

A four-page milk bottle hanger did it. 
In practically every home from which 
these theatres could expect patrons, these 
milk bottle hangers propagandized "The 
Fast Worker," its stars, its author, the 
theatres and the playdates. On its back 
was a coupon, which, with a slight ad- 
mission, fee, would admit an adult to any 
"Fast Worker" weekday matinee. 

Half the cost of the bangers was paid 
by the National Dairy Association, which 
also paid half the newspaper display ad- 
vertising costs and handled the hanger- 
distribution without charge. The dairy 
association's tie-up came in the fact that 
both Denny and Miss La Plante advo- 
cated milk as a food and tonic. 

This campaign is of especial value, in- 
asmuch as it gets the advertising into the 
home in a way in which it will be read ; 
and inasmuch as it can be adapted to 
almost any picture. 



May 16, 1925 



THE REEL JOURNAL 



Page Thirteen 




LOUIS 

FILM MARKET 



St. Louis "U" Exchange 
Climbing in Sales 



Lou Hess, St. Louis branch manager 
for Universal, returned from Chicago [as! 
week, where he met Carl Laemmle, his 
company's president, on his return to 
New York from Universal City, Calif. 

Hess reported Mr. Laemmle expressed 
himself as being greatly pleased with the 
progress made 'by the St. Louis office. In 
the two and one-half months that Hess 
has had the St. Louis exchange, it 
climbed from eighth place to second place 
in the group of eight largest Universal 
exchanges in the United States. 

1 1 has held second place for the last 
five weeks, against tough competition 
from Xew York, Chicago, Philadelphia, 
Pittsburgh, Cleveland and Cincinnati. De- 
troit leads it at present though not for 
long, Hess' gang has reassured him. 



NEW SKYDOME OPENS MAY 4. 

S'kouras Brothers will re-open their 

Lyric Skydome at Delmar boulevard and 
Taylor avenue on May 16. During the 
off-season some $200,000 was spent in 
remodeling and improving this property. 
The Skydome has been converted into 
a Spanish sunken garden while handsome 
stores have been built along Delmar 
boulevard and Taylor avenue, entrain. 
to the airdome being on the corner. Shel- 
ter from rain lias been provided for 40IHI 
persons. 



ESPY WINS "U" PRIZE. 



Cullen Espy, manager of the West End 
Lyric, won the second prize of $50 in 
Universal's nation-wide exploitation con- 
test. Espy won the money for the man- 
ner in which he advertised the Great 
Circus Mystery. He supplemented his 
newspaper copy with two circus clowns 
who visited schools of the neighborhood 
to boost the picture. 



Bandits Get $865.25 
from Universal Cashier 

Barnard Temborius, cashier for the Uni- 
versal exchange, 3320 Olive street, St. 
Louis, was stuck-up by two young 
bandits at 2:25 p. m, May 1, and robbed 
of the exchange payroll totaling $865.25. 

Temborius was returning from the 
American Trust Company with the money 
and was backing his car into the curb 
a few doors east of the exchange when 
covered by the bandits' pistol. 

They compelled him to get into the 
back scat while one of them drove the 
car to Prairie and Lexington avenues. 
On the way the other robber took the 
payroll funds. 

After compelling Temborius to get out 
of the car the bandits drove to Redbud 
and Kossuth avenues when they 
abandoned the machine. 



J. W. COTTER TO ST. LOUIS. 



J. W. Cotter of the Fourth Street 
Theatre. Moberly, Mo., will take personal 
charge of the White Way Theatre, St. 
Louis, which he and Jim Drake of the 
Gem Theatre purchased recently. Cot- 
ter will employ a manager for his Mo- 
berly. Mo., house. 



Workmen are now ready to put the 
finishing touches to the Greater Gem 
Theatre al Taylorville, 111. To save play- 
ing dates Dominic Fresena, owner of the 
Gem. built the superstructre of the new- 
house around the old while it was being 
operated. He is now ready for the first 
floor, stage, etc., and it is necessary to 
close for a few weeks. The complete 
house will seat 1,200 persons. 



Xat Steinberg of Columbia Picture 
Corporation had his Essex coach taken 
nit of town by a negro to whom he had 
given the machine to be cleaned and 
simonized. The coach was stripped of 
its good tires and worn out casings were 
substituted. The negro is held by the 
Federal authorities, as the car was re- 
covered in Springfield. 111. 



On Sunday April 26, the safe of the 
Savoy Theatre, Springfield, 111., was 
looted of $0(11) by burglars. They entered 
the theatre after it bad been closed for 
the night. 



$200,000 KIRKSVILLE HOUSE. 



M. Kennedy Announces Plans for 
New 1200-Seat Theatre. 



I. M. Kennedy of Kirksville, Mo., has 
announced that construction of his new 
$200,000 1,200-seat theatre will be started 
within the next few days. Excavation 
for the foundation has already been done. 
The house will have a complete stage 
for road shows and vaudeville. 

Construction of I. W. Rodgers new 
800-seat house at Carbondale, 111., is also 
scheduled to start soon. It is planned 
to have the grand opening in September. 



PASMEZOGLU ON TOUR. 

Me. (or M. E. Pasmezoglu plans to 
\isit Greece and other European coun- 
tries this summer. He is said to have 
had several offers for his St. Louis 
houses — the Delmar. Criterion, Congress. 
Yale and Plaza theatres, owned by the 
Super Theatres Corporation and there is 
a possibility that he may sell. He is 
Greek consul in St. Louis and came here 
in 1004 during the World's Fair. 



The Midland Airdome. 6756 Page ave- 
nue, will be reopened by Tom Creely. He 
formerly operated the Irma Theatre. 



BRIGHT BITS 

and 

NEWSY NOTES 



The Missouri Theatre's reg'ular nine de- 
feated a team composed of musicians and 
stage hands at Fairground Park Tuesday, 
April ^s, score 14 to 13. The regulars 
scored five runs in the ninth 1" win. 
Hits ami errors were plentiful. 



Many St. Louisians and 
of tliis territory plan to 
Milwaukee convention. < 
provided all the way. 



ither ex hibitors 

motor to tlie 

I roads a 1 e 



Wilton Colonna is to manage Lou 
Stahl's Union Theatre when Lou moves 
out o> the .Mikado Airdome. Colonna has 
been doing publicity work for Stahl re- 
cently. He handled Mrs Wallace Reid's 
personal appearance in St Louis in con- 
junction with "Broken Laws" recently in 
capable style. 



Tom McKean will attend the F. B. (). 
convention in Chicago Saturday and Sun- 
day, May !i and 10. F. E Harrington, 
Dallas, Texas. ami John Franconi. 
Memphis, Term., managers of F. B. o. ex- 
changes in tlies,. cities, will pass through 
St. Louis en route i,, Chicago. 



Metro-Goldwyn's district convention was 
held at the Coronado Hotel, Spring ave- 
nue and Lindell boulevard. St. Louis, en 
May 4 and .">. .1. E. Flynn. district man- 
ager, was in charge. Kansas City, Omaha, 
Ins Moines ami St. Louis managers and 
salesmen were in attendance 



C. F Maguire of Milwaukee, Wis. has 
joined Hie local Metro-Goldwyn staff. 



The V M. i'. A. 'I'll. atro. Kesielaiim 
III. w i 1 1 reopen May 9. 



Mark Goldman, special representative 
for Fox Xews, was a caller. 



Barney Fegan is city 
I'ntted Film Exchang'e. 



salesman for 



Tin funeral of Mrs. Frank Beaman of 
Atlanta, Ga., sister of John Walsh, city 
salesman lor F. P.. O., was held in St. 
Louis Thursday, April 30. She died in At- 
lanta o n Sunday, April 26. She is sur- 
vived by her husband and one child. 



The Amuse-TJ Theatre, England, Ark., 
has been taken over by YV M. Reeves of 
Little Rock, Ark. 



The Bridge Theatre, Natural Bridge 
avenue, St. Louis, is in charge of its new 
owner, J. Madison. 



George Ware has resigned from the 
Metro-Goldwyn sales staff. He was 
traveling Northern Illinois. 

II I.. Forman, traveling auditor for F 
B. O.. was here for a few days He is on 
his regular round of the exchanges in this 
section of the country. 



I. on Stahl opened his Mikado Airdome, 
Hamilton and Eastern avenues, May 4. It 
will be operated in conjunction with the 
Mikado Theatre, playing day and dale 
with that house. 

(Continued on page 15.) 



Page Sixteen 



THE REEL JOURNAL 



May 16, 1925 




F. B. O. 

TliunileriiiK Hoots, Fred Thomson— This 
is the first of the New Thomsons— an 
honest-to-goodness Western thriller.— H. 
B. Garber, Elite, Baxter Springs, Kas. 

Vo Gun Man, Lefty Flynn— One of , the 
best Westerns we have used; Flynn is i a 
rea l bet . — H. B. Garber, Elite. Baxtei 

Sl Br"fd of^the Border, Lefty Flynn— An- 
other winner from Flynn. He's a real 
star for us. — Elite Theatre, Barter Springs, 

millionaire Cowboy, Lefty Flynn— A 
good western with some real comedy to it. 
— Elite, Baxter Springs, Kas. 

.stepping Lively, Richard Talmadge— 
Talmadge is an exceptional star for good 
action and thrills.— Elite Theatre, Baxter 
Springs, Kas. 

American Manners. Richard Talmadge— 
Another knockout from Talmadge. Can- 
not go wrong on this star. — Elite Theatre, 
Baxter Springs, Kas. 

Fools In the Dark, all star— A genuine 

original comedy thriller. Tom Wilson, 

black face, is a show all to himself. 

WARNER-VITAGRAPH 

Masters of Men, all star — A real good 

action picture. Can't miss if you book it. 

D. F. Hensley, Orion, Kuttawa, Ky. 

Code of the Wilderness, Calhoun-Lan- 
dis — oh what a picture. One of the best 
high class Westerns anyone cares t" look 
at. — D. F. Hensley, Orion, Kuttawa. Ky. 

The Leavenworth Case, Seena Owen. 
Martha Mansfield. — An average picture. 
The finish seems to be a little too sud- 
den. It hardly gives tin- audience time 
to figure out who is guilty unless they 
have already guessed it. — Thos. Daniel, 
Home, Rockville, Mo. 

The Ninety and .Vine, Warner Baxter 
and Coleen Moore. — This is an exception- 
ally fine picture, much better than some 
that have been called super-productions. 
The plot unfolds naturally, the theme is 
on a high plane, and there is sufficient 
thrill for anyone. I exploited this pic- 
ture in various ways, but it didn't draw 
like it should. Perhaps a different title 
would improve its drawing power — "The 
Lost Sheep" or "One Had Wandered 
Away." — Thos. Daniel, Home, Rockville, 
Mo. 

Captain Blood, all-star. — I considered 
Captain Blood a great picture. All the 
comments from patrons were favorable. 
We lost about six dollars in giving the 
picture, however. The gun fire was won- 
derful, showing the coloring remarkably. 
— R. N. McClenahan, Schools, Longford, 
Kansas. 

Captain Blood. Warren Kerrigan, Jean 
Page. — Wonderful production. Pictures 
like this a credit to any theatre. Good 
direction, photography and credit to the 
Industry as a whole. My advice is run 
it. — Echo Theatre, Great Bend, Kas. 



Clean Heart, all-star.— A good show, 
well played, but too much the same thing 
an the Jay' through. Scenery fine .Pleas- 
ed about 40 per cent. No good for a small 
town— Bond Theatre. Circleville, Kas. 

Code of the Wilderness. John Bowers.— 
One of the best western pictures ever 
plaved in our theatre. A picture that wil 
make money for any exhibitor Pleased 
100 per cent. Played to a full house. — 
Bond Theatre, Circleville. Kas. 

Man .Next IJoor. — Just a fair picture. — 
Laral.ee, Isabel, Kas. 

Midnight Alarm.— Print good, extra good 
and ]. leased. — Larabee, Isabel, Kas. 

Code of Wilderness. — Good. This is tin- 
kind of a picture to suit the small town. 
— Larabee, Habel, Kas. 

School For Wives. Conway 'I earle, Sigrid 
Holmquist. — Well staged, well developed 
story; in our opinion a better than the 
average development of an old theme. 
Audience appeal probably good, though 
we didn't have any audience to speak of. 
due to storm. Hula dance makes picture 
undesirable for Sunday showing, and we 
held our own breath while getting an 
eyeful. — Whitney Bros.. Mayflower, Flor- 
ence, Kas. 

The Code of the Wilderness, Alice Cal- 
houn and John Bowers. — Just as good as 
''When a Man's a Man." This one will 
go over anywhere. — H. W. Knox, Y. M. C. 
A . Ft. Leavenworth, Kas. 

The Riot, (Comedy). — A good comedy. 
Can't beat Semon.— H. W. Knox, Y. M. 
C V , Ft. Leavenworth, aKs. 

Pioneer Trails, Cullen Landis. Alice 
Calhoun. — This picture is far above the 
average, and will please most any place, 
but will go over extra well in the small 
town. All this picture lacks being a 
"Covered Wiagon" it has not had the ex- 
ploitation that the "Covered Wagon" has. 
Many people told me that they liked it 
as well as the "Covered Wagon. Would 
advise all small town exhibitors to book 
it. — W. M. Sexton, Triplett. Triplett. Mo. 

The Emptv Saddle, Pete Morrison. — Just 
keep those kind of pictures coming. It's 
a typical western, a fine picture for any 
theatre playing westerns. Any exhibitor 
passing up Pete Morrison in "The Empty 
Saddle" has missed a good bet. — R. E. 
Nichols, Cozy Theatre, Osage City, Kas. 

Captain Blood, J. Warren Kerrigan and 
Jean Page. — Very good picture of lone 
ago; good plot; something new. — Rev. rF. 
Placid, Parish Hall, Conception, Mo. 
STATES RIGHTS. 
The Desert Rider, with Jack Hoxie — ■ 
Say Boys — Standard has added another 
good one to their list. If they like wes- 
tern comedy you can't go wrong on this 
one. Played it on a rainy night and did 
more business on this one than we did 
on Cameo Kirby on a good night. Stand- 
ard lets you go to the BANK. Others 
make you go. — Oscar Reinert, Elite Thea- 
tre, Humboldt, Kas. 



Barefoot Boy.— This picture was very 
pleasing to both old and young, spots 
though were most too impossible. Right 
nice "business. Condition of print very 
good, accessories good.— R. T. Bailey Man- 
ager, Princess Theatre. Stanberry. Mo 

Super Speed.— A good one, pleased all 
and drew a crowd both nights. Plenty of 
action is what you want. Condition of 
print extra good, accessories good.— W. D. 
Bearce, Manager, Peoples Theatre, Blue 

Mound, Kansas. 

Mine With the Iron Dor.- An audience 
picture for any theatre. Harold Bell 
Wright's name alone will bring them — 
pleased all who saw it. Played to a 
stormy Saturday night crowd. Condition 
of print fine, accessories fine. — R. W. 
Rorabaugh. Manager, Community Theatre, 
Lebanon, Kansas. 

Super Speed. — A very good action pic- 

lui, better than most. Not high priced 

either This is the kind they like. Con- 
, 111 i..n of print good, condition of access- 
ories good. J. Newcomb, Manager, Newk 

Tlo-atre, Burlington, Kansas. 

Forgive and Fornet. — 1 made it a bar- 
gain show, 11 in 1 ticket. It was a good 
picture, several patrons stopped on way 
out and commented on the pictur. as be- 
ing good but greater part of our patron- 
tee like westerns. Condition ot print 
good James Hershman. Manager, Lib- 
erty Theatre, Pittsburg, Kansas. 

Barefoot Boy.— This was a fine picture 
and drew well owing to weather condi- 
tions V type of picture rny patrons like. 
Film in excellent condition. No theatre 
can make a mistake booking "Barefoot 

Boy." C. J. Thompson, Manager, Electric, 

Alexander. Kansas. 

Geared To Go. — Very good. Went over 
strung. Condition of print good. — J. D. 
Roper, Manager, Star Theatre. Sarcoxie. 
Mo, 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th <i Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played here j s a5 follows: 

Title _ 



Star Producer. 

Remark? _ _ 

Title _ „ 



Star Producer.. 

Remark; 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 




Kenneth Harlan and Marie Prevost 
(Warner Bros, stars) seem to be a happy- 
ily married couple. 




From the First National special, 
Lost World." 



"The 



May 16, 1925 

ST. LOUIS NEWS. 



THEATRE CHANGES. 



THE REEL JOURNAL 

Logan, 111., Liberty Theatre. 
Novinger, Mo., Baxter Theatre. 



Page Eleven 

Wyaconda, Mo., Packwood Theatre, 
sold to J. C. Bowman. 



Madison. Mo., Gem Theatre leased to 
Wm. Bean of Jacksonville, Mo. 



Wcstfield, 111.. Theatre has been quar- 
antined. 



Herrick, 111.. (Inn Theatre has been 
taken back by Dr. W. Solt. 



St. David, III, Opera House. 



Memphis, Mo., Paramount Theatre, go- 
ing out of 'business. 



VVorden, 
definitely. 



1., Lannae Theatre closed in- 



Sam Williamson of loggers, Ark., is 
buying the Cozv Theatre at Pocahontas, 
Ark 



Foley, Mo., Foley Hall has been "1/ 
to J. Al. Masterson. 



Callers of the week included: Tom 
Reed, Duquoin, 111.; John Flees, VV'ellsville, 
Mo.; Green Luttrell, Jacksonville, llll ; 
Jack Pratt. Fulton, Mo., and -Mis. J. W. 
Rodgers, Cairo, ill. 



John R, Harris is no longer connected 
with the Nnx Theatre, Carrier Mills, 111. 



Granite City, 111., Wilson Theatre, Mr. 
Peter Lehoyan reports sale to Mr. Pete 
Parizian, who will take charge May 27. 



The following theatres have been re- 
ported closed: 

Brunswick, Mo., 1 sis Theatre; Hunter, 
Mo, Community Theatre, closing after 
week of .May 9. 



Madison, Mo, Gem Theatre, sold by 
Mr. John West to Mr. Wm. Bean o'f 
(acksonville, Mo. 



Paris, Mo., star Theatre, 
Crow to K. K. Stephens. 



( . ( 



Lefty Flynn and Harry Garson, star 
and producer of Globe Productions now 
at work on "Speed Wild," a comedy 
drama by H. H. Van Loan for F. B. O., 
will shortly begin work on his fifth pro- 
duction for the distribution organization. 
It will be Gerald Beaumont's Red Book 
story, "High and Handsome" in which 
Lefty will portray the role of a romantic 
"harness bull," otherwise a detective in 
citizen's clothes. 



Twe cents per 
word payable In 
ndvnnee. No lids 
iu-rei>ted for le»» 
tlinn 50c. 



ThE 

SELLS 



CLEARING HOUSE 



Second Hnnd Equipment, Seats, Projectors, 
Screens, I'ijii.os, Organs, Theatres and Mls- 
< ellnncoiiK Articles. 



BUYS 



Rates for other 
spaces fwrnlshed 
on request. 



HUH 

I- OK SALE — Kansas State rights on 
"T Oust." .-i Miller Bros. MM Eianch pro- 
duction, r'or particulars write Hoy '22*2, 
Ixis Theatre. Arkansas City. Kas, \Y. <;. 
Valerius. — Pit — 5-24. 



Diiiiniiiiii I iiiiiiuin mini iiiiiini iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim 1111111™ 





W 


AMI 


;»— 


-A 


coo 


1 


ilm 


Oil 


"Kill 


kid 


hi- 


d 


e 


101 


Bi 


rlin 


.*' 


\\ r 


t«- 


Bos 


41 


:. Hi 


Vl'l* 


V, 


Iv 


is. 


— 


•'-•l 


— 0- 


{|. 

















— FOR SALE, SHOW EQUIPMENT — 1 .*. K. 

W. (JO Volts 50 Ampere Generator D. C; 
g:ood as new, at $75.00) just the thing (for 
road shows 4»r airdomes. . 1 heavy gal. 
steel llooth, 6x6, $150.00 j 1 Edison Picture 
Machine, complete, ready to run. in fine 
condition, with rewind, at s.v».\o; Canvas 
Folding Benches, good as new, se;tts 5 
people each 7 ft. long with folding backs, 
$3.00 each or $30.00 a dozen; Screen 12x1 .">, 
painted 3 coats, $10.00. Write E. E. Swen- 
son, Allen, Kans. — < ".it — 5-24. 



FOR SALE — Theatre equipment and 
huilding in Minnesota lake town of 1500, 
good Sunday town, open five nights, ho 
competition. Ask for complete descrip- 
tion. W. L. Buck, Waterville, Minn. C3t- 
5-10. 



THEATRE OWNERS — 
Attention! 
Prevent fires in your theatre. Install 
the AMERICAN EIRE EXTINGUISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have a fire. — 
American Chemical Company, Lebanon. 

IN- 1111 a. P5T 5-17. 



PACK YOUR THEATRE. 

Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wuriltzers, See burgs. Foto 
Players and others. 

J. W. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduoo 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



Wish to exchange or sell theatre; 1 .500 
population; only theatre her*'; county seal 
town; !'50 p. eats; Sunday uhovts; brick 
building 24x72; fully equipped and all paid 
for; exchange theatres, must be west of 
Minneapolis or in South Dakota. Address 
Mat Kohler, Buffalo, Minn. — P3tt, '1-7. 



OPERATOR AT LlISEltT\. 
Have had 4 years experience on Powers, 
Simplex ;ind Motio&raph machines. Can 
give good reference. Will go anywhere. 
< 'an give best screen results. Vd dress M. 
G. F., eare Reel Journal. PGt-G-7. 

Speeiai bargain on I0-1KW li'2 volt D. C. 
1140 Speed Itrnnri New Wcstinghouse gen- 
erators at $45.00 retails for $78.00. (ash 
with order, also other bargains on motors 
and generators, wire or write. General 
Distributing Co., Security Storage Itldg., 
Duluth, Minn. P3t-5-22 

PICTURE SHOW EQUIPMENT FOR SALE 
in town of one thousand. Powers ma- 
chines screen, piano, folding chairs, fans, 
etc. Own Imi hi in?! and will lease. Only 
public hall in town, and used for high 
school indoor activities, etc. Other busi- 
ness reason for selling. D. II. Rcist, own- 
er, Adrian. Missouri. C2t-5-10. 



REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
hi uses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, M0. Ha 7735 



_isas.City x 

Engravings 
ColorplateCo 

S"><jW Walnut - Kansas Gty 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 



"on timers?. 

g i 



ivies 



F. H. BOWEN 

Theatre Specialist 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



Mailing Lists 

Will help you increase sales 

) Send for FREE catalog giving counts 

and prices od thousands of classified 




Business Concerns. 

nteed £ <& , 

each 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansai City, Mo. 



340 Douglas Bldg. 
Lot Angeles, Calif. 





ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 

NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 




Ad No. 2 



ON "THE PACE MAKERS" 



BY 



H. C, WITWER 



Addicts of the 

Agitated Tintypes:-- 

I'm beginning to like this Ad Writing Racket better. In the first place, you don't 
have to bother with Plot and Construction and Heart Interest, and in the second 
place, you can fluently talk about Yourself. 

The fact that "The Pacemakers" is the world's greatest two reel series is soon 
going to be like a Secret at a Mali Jong Party — Everybody will know it. It is getting 
just as Private right now as a Greenhouse with the Blinds up! 

Until you Switch off the Dimmers and Lamp "The Pacemakers" with a Bright, 
Illegal Glare, you're like the guy which hadn't experienced the pleasures of Delirium 
Tremens — you ain't been nowhere, and you ain't Seen Nothin'! This is not because 
I wrote them, but in spite of that fact. At least a friend of mine told me he pegged 
the First Installment recently and liked it Very Much because in some parts of it 
they managed to get away from my stuff. 

George O'Hara — Rah! Alberta Vaughn — Whoopee! Al Cooke — Wow! Kit 
Guard — Haw! Stanley Taylor — Ssssssss! Plenty of pretty girls, and big Sport 
Thrills in each Episode! If this is a College Series, then this Higher Education 
Thing is all it's Ballyhooed to be ! 

Yours, forever and 



day 



(Note) You Can Get 

"THE PACEMAKERS" Only Through 

FILM BOOKING OFFICES 



jf&tifcy 



THEMATIC Music Cue Sheets Available On All Our Features 



• 



^The, ^Pilm ^Trade ^Paper of the South^vstj 



F. B.O. presents the Exhibitors' Surest Bet- 






and his marvelous horse 

KING 





in Leete Renick Brown's 
Wonderful Story 



tyfiomt'4 




On top of the smashing 
success of Fred Thomson's 
preceding successes comes 
this latest and great Thom- 
son picture — "THE 
BANDITS BABY," 
absolutely made to 
order for thousands 
of theatres. 

Never has Thom- 
son appeared to finer advantage. 
Never has he had a story so full of 
heart interest, romance and punch 
as "THE BANDIT'S BABY." If you 
think Thomson is popular now, wait till 
your patrons see "THE BANDIT'S 
BABY." It's guaranteed to triple his 
tremendous popularity among every type of 
film fan. ARE YOU READING THE FILM 
TRADE PAPER REPORTS— under the heading, 
of WHAT THE PICTURE DID FOR ME? Read 
them. You'll get an idea of what Fred Thomson 
means to your bank account. 

Thematic Cue Sheets available on this picture. 



' "' ' the Fred Thomson pictures only 

through 




P T> (~\ Snower Bldf., Kansas City, Mo. 127 S. Hudson, Oklnhoma City, Okla. 
L . V. vy. al2 olive St., St. Loots, Mo. 100 S. Cross Street, Little Rook, Ark. 



JllllllllHlllllimi MIIIIIIMIIMIIIIIIIIIIIIIIIIIIIMIIIIII Illllllllllllllllilllllllllllllllllllllllllllll Ill 1 1 3 1 1 1 1 1 1 1 1 1 1 1 ■ 1 1 < II 

I Wurlitzer Hopejones Unit Organs 1 

| "I n comp ar ab le" 1 

= Consider Thoughtfully This PARTIAL List of the Leading Theatres in this territory § 
= Featuring This Organ. = 



A 

Wurlitzer 

for 

Every 

Size 

House 



From an 

Automatic 

Piano 

to a 

Pipe Organ 

De Luxe 




Are 

You 

a 

Wurlitzer 

User? 

If Not, 
Why Not? 

Ask 

Your Own 

Members 

What They 

Think 
of Theirs 



MISSOURI 

Newman's Royal, Kansas City. 
Warwick Theatre, Kansas City. 
Isis Theatre, Kansas City. 
Linwood Theatre, Kansas City. 
New Centre Theatre, Kansas City. 
South Troost Theatre. Kansas City. 
Strand Theatre, Kansas City. 
Westmoreland Theatre, Kansas City. 
Benton Theatre, Kansas City. 
Hubbel Theatre, Trenton. 
Crane Theatre, Carthage. 
Electric Theatre, St. Joseph. 
Wheaton C. Ferris, St. Louis (home 
organ). 



Woodland Theatre, St. Louis. 
Kings Theatre, St. Louis. 
Missouri Theatre. St. Louis. 
Loew's State Theatre. St. Louis. 
Rivoli Theatre. St. Louis. 

KANSAS 

Electric Theatre, Kansas City, 
Art Theatre, Kansas City. 
Pershing Theatre, Kansas City. 
Gene Gauntier Theatre, Kansas City. 
Miller Theatre, Wichita. 
Royal Theatre, Atchison. 
Wareham Theatre, Manhattan. 



Mayflower Theatre. Florence 
Grand Theatre, Beloit. 
Dreamland Theatre, Herington 
Strand Theatre, Salina. 
Columbia Theatre, Junction City 
Cozy Theatre. Topeka. 

NEBRASKA 

World Theatre, Omaha. 

Empress Theatre, Omaha. 

Elk's Temple, Omaha. 

New Lincoln Theatre, Lincoln. 

Lyric Theatre, Lincoln. 

Sun Theatre. Omaha. 



JOIN THE ARMY OF 100 PER CENT PICTURE EXHIBITORS. 

Prices range from $5,000.00 to $150,000.00. Any of them can be perfectly operated by Player 
Roll or 90 Note Concert Organ Roll. Elevate your theatre by installing one. Nothing else will 
so surely produce dividends on your investment. 



1114 McGee St. 
KANSAS CITY, MO. 



WORLD'S LARGEST MUSIC HOUSE 

WuRLlIZER 

Reg. U. S. Pat. Off. 
Pianos, Organs, Harps, Musical Instruments 



1006 Olive 
ST. LOUIS, MO. 



IIIIIIIIIIIIIIIIIMIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIMIIIMIIIIIIMIIIIIIIIIIIIII1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIMIIIIIIIIIII 



STRIKE WHILE THE IRON IS HOT/ 



fA«»*^5a 



\S 




Jsk 

uour 

F.5.0. 

Exchange 

for a copy 

of this 
sensational 
showman's 

Campaign 

book. — 

Efts packed 
to the hilt u/ith 
Box- Office 
Result Producers 















VIRGINIA LEE CORBIN 
JOHNNIE WALKER 

WHEELER OAKMAN 
IRMA HARRISON 

AND GREAT CAST 



Distributed in this Territory Oi r 
by 



Film Bookin 
Offices 



Snower Bldg., Kansas City, Mo 
127 S. Hudson, Oklahoma City, Oil 
3312 Olive Street, St. Louis, Mo. 
106 S. Cross St., Little Rock, Arli 



May 23, 1925 



THE REEL JOURNAL 



Page Five 



And Now-THE NEW GIGANTIC 

UOV^DIS 




The giant barbarian, 
Ursos, snaps the 
hull's neck in the 
Roman Arena, saving 
his princess, Lygia, 
from being gored to 
death. 



As Usual, 
Isn't it 
FIRST 
NATIONAL 
that brings 
out the 
really Big 
Winners? 



World's Greatest Drama 

Praetorian guards 
Coliseum 
Circus Maximus 

Appian Way 
Catacombs 



20,000 in cast 

100 lions 

50 charioteers 

200 circus horsemen 

Nero and the Empress 

Poppaea 
Patricians 
Christian martyrs 



Mamertine prison 
Palatine 



Beautiful slave girls Roman Gardens 



Tribunes 

Ladies of the court 



Vestal Virgins 
Barbarian ; hostages 







Emil Jannings 



Off FIRST -f 
JH | NATIONAL Ho 

1 pictures ,%r Ma y 24 - 



Opens 
at the 
Kansas City 
Mainstreet 
Theatre 
Week of 



~^h 



This New production from the novel by Henryk Sienkiewicz and produced in Rome on the exact historical 

spots by Unione Cinematografica Italiana. 



KAHISAH CITY. Mo. 
t7i2 Wyandotte St. 



FIRST NATIONAL PICTURES, Inc. 



ST. I.OlllS. MO. 
.t.'tlfl I.orunt S». 



Page Six 



THE REEL JOURNAL 



May 23, 1925. 



r] ^SS5rv.., 




BEN SHLYEN 

Publisher nnd Editor 
C. C. Tucker. Aav. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma, 
N'n Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL JOURNAL. 

PUBLISHING CO. 

Mainstreet Theatre Bldg- 

Kantias City, Mo. 



Friendly Isolation? 

All the racket about the independent theatre 
owner and the chain circuit appears to us to be a 
parallel case with the isolation of the United States 
and the Monroe Doctrine. We believe too much 
anxiety is being reflected from the ranks of the 
small town independent exhibitors in regard to the 
producer-owned circuit. Means of combatting this 

so-called menace are now up for action at Milwaukee, 
but we believe nothing may be devised which will 
prove more effective in protecting the small theatre 
owner than the isolation of his theatre. 

There are some 15,000 theatres in the United 
States. It is true that the big circuits are going to 
own more of them. But of necessity, their activ- 
ities toward acquiring houses must be directed to- 
ward the larger cities and towns. And it's self 
evident that they can't own them all, nor half, nor 
one-third of all the independent theatres in the land. 
In the rural districts, at least, then, doesn't the inde- 
pendence of the theatre owner reign supreme? 

It would be interesting to attempt to forecast 
what developments are to come forth from Mil- 
waukee or what results are to assert themselves 
fiwm such action henceforth. But it's quite easy to 
sit here and declare that the independence of iso- 
lated and inaccessible geography is a certain element 
that the producer-owned theatre combination can 
n<?ver harness. 



"If They Believe It, lis So 



! 



§K|p&oK?$!»e^ieS^g 



News 
Highlights \ 



Universal has announced a 
special presentation of Don 
Marquis' play, "The Old 
Soak," to be made for release 
on the 1927-28 schedule. This 
is the play so favorably re- 
ceived the country over with 
Tom Wise in the leading role. 



John C. Flinn has been 
named vice-president and 
general manager of Produc- 
ers Distributing Corporation, 
following a meeting of direc- 
tors last week. Flinn has 
been with Producers just 
eighteen months. 

Famous Players have just 
closed a contract this week 
with Raymond Griffith cover- 
ing a period of five years. 
Tht star is to be featured in 
a series of comedies of the 
bigger type in his own style. 

The movement inaugurated 
by Will Hays for special Sat- 
urday morning shows for 
children has had its premiere 
in the Eastman Theatre in 
Rochester. Some 2,700 kid- 
dies attested to its popularity. 
The Hays office has pre- 
pared fifty-two programs. 
These are to be released si- 
multaneously throughout the 
country, product to be handl- 
ed through key city ex- 
changes. 



The season of the so-called "summer slump" 
again is on us. But we really don't expect to hear 
the expression this summer nearly so often as last 
year and even the year before. 

The independent theatre owner is learning more 
every day about showmanship. He knows it pays 
him to present a varied bill of short subjects and a 
snappy feature for summer patrons. He's going in 
stronger for atmosphere, and prologues, and venti- 
lating systems, and iceberg scenery for his lobby and 
other things which really do nothing except make 
the patron think he's cooler than he is. But in doing 
that, fully half of the battle is won. 



Now comes Al Christie and 
announces that he has con- 
tracted with Julian Eltinge, 
world-famous female imper- 
sonater, to be starred in a 
coming production, "Seven 
Days." Looks like all Broad- 
way is migrating its plumes 
to Hollywood. 

Col. H. A. Cole of Marshall, 
Tex., was re-elected presi- 
dent of the M. P. T. O. of 
Texas at the three-day con- 
vention of the organization 
closing May 7. 



The statement of Loew's, 
incorporated, for the past six 
months shows a net profit for 
the period of $3,234,2278, as 
against $3,061,910 for the pre- 
vious fiscal year. 

Joseph Seidler, president of 
the M. P. T. O. of New ]< :r- 
sey, has come forward with a 
plan for establishing a Court 
of Appeals representing the 
industry at large. Seidler be- 
lieves that arbitration should 
be executed on a national 
basis. 



The 

8th 

Wonder 
of the 
World! ! ! 

—THE POWER 
OF PUBLICITY 

IN the modern inter- 
pretation of merchan- 
dising and selling who 
can gainsay the state- 
ment that the power of 
publicity is the eighth 
wonder of the world? 

Man may make a su- 
perior product or de- 
velop a finer selling 
plan, but without the 
power of publicity to 
carry the story of his 
product out beyond — to 
the great buying audi- 
ence, there can be no 
hope of success. 

Give your product the 
spark of life — through 
carefully executed pub- 
licity, and you'll find 
this agent an ever- 
ready means of closing 
sales 



You can reach over 
2,000 theatre owners every 
week through — 



THE REEL 
JOURNAL 

The Film Trade Paper 
of the Southwest. 



May 23, 1925 



THE REEL JOURNAL 



Page Seven 



IN TREMENDOUS INDEPENDENT RALLY, OVER $300,000 

IS PLEDGED TO "WAR CHEST" FOR PLAY DATE FIGHT! 

'Guard Play~Dates" 

Convention Theme! 



Independents Pledge $200,000; Universal $50,000; F. B. O. 
Large Amount, to Further Independent Drive — Con- 
vention Members Represent All of Nation 



By BEN SHLYEN 

Milwaukee, Wis., May 14 (Special to the Reel Journal). — Independ- 
ent exhibitors and the independent voice of the industry have had their 
greatest convention in history in the nation-wide meeting which closed 
a three-day session here today. While the war whoops of the independ- 
ent vanguard have drawn into camp a tremendous and representative 
body of exhibitors, distributors and producers, reflecting the voice of 
every section of the country, the convention will go down in history as 
having accomplished more constructive action than any of its preceding 
conclaves. 

Outstanding among the accomplishments of the convention was 
the organization of a "War chest" to aid and support the Bureau of 
Trade and Commerce and the Play Date Bureau. When all contributions 
have been counted, it is probable that these organizations will have at 
their disposal a fund of nearly a half million dollars. 

Universal pledged $50,000 in this behalf, and it is understood that 
Film Booking Offices likewise gave a large amount, while the Independ- 
ent Producers and Distributors' Association pledged $200,000, of which 
$50,000 was paid in. 

Nathan Burkan, of New York, pre- 
sented a plan to call in arbitrators to 
settle difficulties where an exhibitor was 
denied product, or feared his interests 
were in danger through the actions of 
the larger companies in cutting off his 
product. It is understood that the "Big 
Three" had agreed to arbitrate these mat- 
ters, but the Executive Committee, as 
well as a special subcommittee which 
listened to the suggestion, decided to 
table it for the present, and turn to the 
Play Date Bureau as a means of solv- 
ing the difficulties. 

Twenty-five names, prominent in the 
industry, were nominated Thursday morn- 
ing to serve on the Board of Directors 
of the M. P. T. O. A. for the coming 
year. The election will be held Friday 
morning. 

Sydney Cohen, decidedly a leading 
spirit of the convention, in his second 
address before the body this morning, de- 
clared: "It is our purpose to see that 
Universal and other Producer-Distributor 
Exhibitor organizations, dispose of their 
theatres that they are operating in op- 
position to independent theatre owners. 
We don't want anybody to use this as- 
sociation with us through the Play Date 
Bureau as a 'Sales Campaign.' We have 
met this morning with the Independents 
and they have come through with their 
promises," he announced. 

Joseph Seider of Newark. N. J., read 
a report of the Standard Contract Con- 
ference. Mr. Seider stated that no 
agreement had been reached on proposed 
changes in the Uniform Contract now in 
use. He declared that the M. P. T. O. 
V was imt opposed to arbitration. 



LAEMMLE GIVEN OVATION BE- 
FORE CONVENTION BODY. 

Milwaukee, Wis., May 14 (Special 
to the Reel Journal). — A tremendous 
ovation was given Carl Laemmle, 
president of Universal Pictures Cor- 
poration, when he was called to the 
platform to address the convention to- 
day. 

Laemmle made a sincere plea for 
the support of independence and de- 
clared that "one or two or three com- 
panies cannot dominate this industry." 
Laemmle was quite forceful in his as- 
sertion that the larger companies could 
not force independent exhibitors to 
buy all of their product, thereby lock- 
ing out all others. This brought forth 
loud yells from the convention mem- 
bers. 

In regard to the proposal of inde- 
pendents that Universal and others 
discontinue operating theatres now 
showing in opposition to other inde- 
pendents, Laemmle declared that Uni- 
versal would be glad to do so when- 
ever they were assured of an outlet 
for their product in cities in which 
they have lately been forced to buy 
theatres. 



ALLIED HOLDS ALOOF 

FROM M. P. T. 0. A.— REPORT 



Milwaukee. Wis., May 14 (By a Staff 
Correspondent). — The Allied Organization 
had a representative group present. A 



committee of the M. P. T. O. was named 
to meet with an Allied committee for 
the purpose of bringing the Allied mem- 
bers hack into the National M. P. T. ( ). 
fold. R. R. Biechele, president of the 
M. P. T. 0. of Kansas and Missouri, was 
named a member of this committee. Thus 
far, no agreement has been reached be- 
tween the three organizations, and it is 
known that several differences are yet 
to be settled. 

Some doubt is being expressed that the 
Allied organization will identify itself 
with the national organization at this 
time. 



Attendance Passes 1,000 Mark; I. M. P. 

P. D. A. Rallies to Support of 

Independence. 



Milwaukee, May 13.— Mobilization of 

play dates as a protective measure 
against the producer-distributor-theatre 
"trust" was the keynote of the sixth an- 
nual convention of the Motion Picture 
Theatre Owners of America, which open- 
ed here on Tuesday. May 12. The open- 
ing gun in the "battle of play dates'' was 
sounded soon after the convention opened 
and the business of perpetuating the in 
dependence of the theatre owner was 
taken seriously to hand. 

Declarations were made that mere res- 
olutions were not the things sought. Ac- 
tion was wanted. And action was what 
the exhibitor leaders promised. The big 
thing that was the main topic of most 
every speaker that addressed the body of 
some one thousand exhibitors from all 
parts of the country, was "play dates." 
Ibis was referred to as the ammunition 
of the independent exhibitor in his battle 
against oppression by the big theatre and 
producer combines. 

Exhibitors were urged to save their 
play dates and to give as many of them 
as possible to the independent producers 
and distributors. It was proposed that 
such action on the part of exhibitors to 
openly declare their independence and 
cast aside their fears that they could not 
get along without the product of some 
two or three producers, who instead of 
helping them were going into opposition 
with them, would strengthen the inde- 
pendent producer and distributor, who 
de erved this support, and keep alive the 
individual theatre owner. 

Independents to War. 

The Independent Motion Picture Pro- 
ducers and Distributors Association, of 
which I. E. Chadwick, of the Chadwick 
Pictures Corporation, is president, held 
their own convention two days prior to 
the opening of the exhibitors convention, 
agreed at an executive session to raise 
a fund of $150,000.00 for war against the 
combine, providing the M. P. T. O. A. 
would agree to match this sum. In this 
group were exchangemen, distributors of 
state rights product, from all over the 
country. The group represented a re- 
organized I. M. P. P. D. A., which sought 
the protection of its members and which 
pledged its greatest possible support to 
the exhibitors. 

The co-operation of T. M. P. P. D. 
A and the M. P. T. O. A. in this meas 
nre was in the belief of the board of di 
rectors of the M. P. T. O. A., the one 
and only plan that would beat the "trust" 
or "big three." 

"Play dates" was the war cry! And 
the convention body loudly cheered and 
applauded H. M. Ritchey. executive sec- 
retary of the M. P. T. O. of Michigan, 
when, after asking for definite action on 
the part of exhibitors to pledge a large 
percentage of their open time for the 
(Continued on Page IS.) 



Page Eight 



IT OUGHT TO BE COOL! 

Eveleth. Minn. — A picture theatre 
250 feet underground is the experi- 
ment being conducted by an iron min- 
ing company. The house, called the 
Wilsonian auditorium, presented its 
first picture program recently. Un- 
der present plans, pictures will be 
shown once a week. The auditorium 
has a seating capacity of 200. and is 
declared to be well ventilated, clean 
and well lighted. 



THE REEL JOURNAL 

1000 Papers to Carry 
Serials of Warner Plays 



May 23, 1925. 



F. N.'s "Enticement in 

Book-Sale Tie-Up 

Unusual arrangements have been work- 
ed out for a co-operative campaign be- 
tween First National and the Bob'bs-Mer- 
rill Company for a joint campaign on "En- 
ticement,'' Give Arden's story which has 
been produced by the Thomas H. Ince 
Corporation for First National release. 
Tom Bverle, local manager, said today. 

The fact that "Enticement" will be 
released in picture form at the peak of 
the publishers' advertising and sales cam- 
paign on the book has provided an ex- 
traordinary opportunity for the devel- 
opment of joint plans, Bverle believes. 

Thomas H. Ince bought the picture 
rights to "Enticement" almost simul- 
taneously with purchase of the publica- 
tion rights for the United States by 
Bobbs-Merrill. Therefore, it has been 
possible for the publisher and the pro- 
ducer's organization to develop plans 
out of the ordinary from the usual book 
and picture campaigns. 

Bobbs-Merrilll salesmen are in the 
field covering the entire country with a 
detailed plan of trite cooperative cam- 
paign and First National salesmen will 
follow the publishers' salesmen within a 
few weeks over the same territory. 

One of the features of the campaign 
is the unique national newspaper cam- 
paign inaugurated iby the Bobbs-Merrill 
Company. In all of the major cities, 
Borybs-Merrill will carry newspaper ad- 
vertising which will be 'llustrated with 
half tone heads of the players in the 
cast of "Enticement" with credit to the 
players and the picture, and carrying 
the line "The Bobbs-Merrill book — now 
— the Ince picture — soon." 



Howard Signs 5-year 

Contract with Famous 



The double announcement that William 
K. Howard, has been signed to a five 
vear contract with the Famous Playcrs- 
Lasky Corporation and that his first as- 
signment will be the making of "The 
Vanishing American," which is to he one 
of Paramount's greatest efforts during 
1925 was contained in a wire just received 
from Jesse I.. Lasky in Hollywood, ac- 
cording to Ben Blotcky, local manager. 

All of Paramount's lesources will In- 
thrown into the filming of "Tin Vanish- 
ing American," which is Zane Grey's new 
and powerful story of the crumbling of 
the Red Man's Empire, Blotcky said 



BROWNLEE TO OKLAHOMA CITY. 

Muskogee. Okla. — Ollie Brownlee, man- 
ager nf the Palace Theatre here, has 
.'line in Oklahoma ( ity to become man- 
age! of the i apital Theat re then 



Warner Bros, will broadcast through 
more than 1,000 newspapers the stories 
on their 1925-26 program, it has been 
announced. 

Not only have contracts been entered 
into with syndicates and newspaper serv- 
ices for publication throughout their ex- 
tensive lists of papers, hut Warner Bros, 
have arranged for the independent pub- 
lication in 1,000 newspapers of their best 
picture stories. 

This service, which literally opens a 
new epoch in the extension of practical 
exploitation aids to exhibitors by a pro- 
ducing and distributing organization, is 
one of the big tie-ups effected in the 
$500,000 national advertising campaign 
started by the Warners, according to C. 
A. Schultz, Kansas City manager. 

Arrangements have been made where- 
by the serialization of a certain story in 
a key center will coincide as closely as 
may "be practicable with first runs of 
the picture in that locality be said. 



LESS PRODUCTION ON COAST. 

Los Angeles — A decided decrease in 
the number of establishments in Cali- 
fornia engaged in the picture indus- 
try is shown by figures made public 
by the Census Bureau. 

The report shows 48 companies in 
1923, not including theatres, as com- 
pared with 68 in 1921.. The average 
number of wage earners employed, 
however, showed an increase, being 
4409 in 1923, as compared with 3501 
in 1921. Wages also increased to 
$12,542,049 in 1923, as against $10,- 
838.736. 



12-15 FROM U. A.? 

New York. — United Artists will have a 
minimum of 12 and a maximum of 15 
pictures for release next year, say; 
company's 



the 



announcement. 



BACK TO M. P. T. O. A.? 

Whether or not the M. P. T. O. Kan- 
sas-Missouri will affiliate with the M. 
P. T. O. A. will be known at a meeting 
>>f the directors in Kansas City June 8. 
R. R. Biechele, president; Fred Meyn, 
manager of the Pershing theatre, Kansas 
City. Kas., and Maurice Jencks of the 
National Theatres Corporation, who were 
officially appointed by Mr. Biechele .is 
representatives at the Milwaukee conven- 
tion, will make a report to the directors 
on the national convention and recom- 
mend affiliation or continued aloofness 
from the national body. 



ave dates for 




Man in 
1 &lue 

starring HERBERT 

AWLINSON 

and MADGE 

BELLAMY 



The dramatic love 
story of an Irish po- 
liceman and a little 
Italian flower girl, with 
two great stars in the 
principal roles. Tender, 
exciting, and with a 
marvelous, thrilling 
fight you will long re- 
member. 

With 
Cesare Gravina, Martha 
Mattox, Dorothy Brock, 
Jackie Morgan, Harry 
Mann and Nick de 
Ruiz. 

From the Red Book 
Magazine story, "The 
Flower of Napoli" by 
Gerald Beaumont. 

Directed by 
Edward Laemmle 



UNIVERSAL JEWEL 



May 23, 1925 



THE REEL JOURNAL 



Page Nine 



Harry Taylor New 

Universal Manager 

Harry Taylor is the new manager of 
the local Universal exchange, succeeding 
L. B. M'etzger, who has been promoted 
to a special position out of the home of- 
fice. 

Mr. Taylor needs no introduction to 




exhibitors in this territory, as he has 
been associated with various exchanges. 
His last post was with Producers Distrib- 
uting Corporation, with whom he served 
as a salesman. Previous to that Harry 
had a short sojourn in the real estate 
business. He was for three years Kan- 
sas City branch manager for Pathe and 
previous to that was an exhibitor 

Harry is very happy over his new ap- 
pointment and is especially enthusiastic 
about Universal's 1925-26 product. ''You 
can tell the exhibitors for me." he said 
when interviewed, ''that I am more pleas- 
ed than ever to serve them through my 
managerial post with Universal, and that, 
as always, I will be at their service.'' 

Taylor's appointment, thought rumored 
for several weeks, was officially made Sat- 
urday. He left immediately for Chicago 
to attend the annual Universal sales con- 
\ ention. 



F. H. Bowen, theatre specialist, is open- 
ing an office at US West 18th street, for 
the convenience of exhibitors Mr. 

Bowen, in addition to handling theatre 
seating for the Heywood-Wakefield Co., 
will give exhibitors a complete theatre 
decorating service. His office will also 
be a display room fin- the Reproduco 
( Irgan. 



HARRY TAYLOR 



Gregg and Crandall, formerly if Caney, 
Kas., have purchased the Central Thea- 
tre. 31st street and Indiana avenue. These 
two exhibitors were at one time owners 
of the Benton Theatre here. For the 
past several years they have been op- 
erating at Caney. 



NEW "PONY EXPRESS" FILM. 

''The Pony Express." which is expected 
to be a fitting successor to ''The Covered 
Wagon," is now in course of preparation 
is James Cruz's next big Paramount pic- 
ture, it was announced this week by Jesse 
1.. Lasky, first vice-president of Famous 
Players-Lasky Corporation, in charge of 
production. According to Ben Blotcky. 
Kansas City manager, this production will 
have the epic sweep and historic authen- 
ticity that the subject deserves, and every 
effort will be made to invest the picture 
with th'e atmosphere that surrounded 
Cruze's success of last year. 

"In the cast of 'The Pony Express' will 
be Betty Compson, Ernest Torrence, Wal- 
lace Beery, Ricardo Cortez and Raymond 
Hatton. These popular players already 
have been selected and we are making 
plans to supplement this list with other 
people whose names are box-office at- 
tractions.'' he said. 



Universal is also to release a picture 
covering the same subject. 

Sam Kahn. formerly a member of the 
Film Classics sales force, is making a 
short stay in Kansas City. Since leaving 
here Sam has been selling land for the 
Xorth'in Development Co. of Miami. 
Fla. Sam says the real estate business in 
Florida is good. 



Harry Ginsberg, independent producer 
of Banner Productions, made a short call 
at the states rights exchanges on his way 
ii - M ilw juke.- Saturd . . 




Simmy 

CULTIl/ATEsI 
BETTY'S] 

papa 

BUT THE| 
VILLAIN 

Slipped 
him a> 

LOADED 
CIGAR X 
THE- HERO I 

Was in Bf\D f 

IE 

This comic 
latest comedv. " 



'•tTji 



[JJIMMY Fol-I 
IlPwjED F3£Tiy 

To Sv/JITZ- 
jERLfttsID FOR 

I The mountain 
iciimbing con-[ 
itest anp 
[Meets a 

JNNITHCJUTWl 

EDUCTION r 



I She bear 

CHA-bES 
I HiM OVER. 

I The. Top 
AND JIM 

I ESCAPES i 
BY ROLL'Vfl 
pou>M the\ 

I (vjouNTAIN | 

j (N A HUQE. 

ISnowBAll 



gX^si 




[DeTTY 
CLIMBS 
I The Trail 
J To SAVE 
Jherj+ekp 
■the snow 

lBftLUTBKES 
I HER ALONG | 
fTlLL IT 
■ BURSTS 

Ion aledgeI 
■LOVERS UNITED! 



iroa7M: 



mm* 



strip is o 
ntroduce 



Me." 



e of several unique suggestions in Associat 
Everybody calls it "Laughing Lightning!'' 



d Exhibitors C 



mpaign 



Book, furnished free for Douglas MacLean'; 



ASSOCIATED EXHIBITORS 



111 West 17th Street 



D. L. Martin, Mgr. 



Kansas City, Mo 



Page Ten 



THE REEL JOURNAL 



-r 



1 fljs jBia «* 




"Jfjiffl 



lilil 

* teSf fmj' pa |W BT: fTj ffl tea H-» ip?. Ws BfTflB ITT Jf T *JI 

■! p .^ Pc! K ||i pi 11 y ll p If oil 1 f JJi 









>f n > ' ffl ,■ .ilS, fe 1 ' 



a. 



Bii'lSilli.lllHl 



it 
si 



EilnitiHlll 

niifiif ill • 1EP& gLAili M* ;u in. j 



bS Ifi I 



An architect's drawing of the New Lincoln Theatre, Lincoln, Nebr., which opens 
May 18. The new house cost $500,000, and accommodates 2,000. It is' the latest ad- 
dition to the Capitol Enterprises' circuit. 



May 23, 1925. 

Capitol Opens New 

Lincoln May 18th 

Capitol Enterprise are to formally open 
their new 2,000-seat Lincoln Theatre in 
the heart of down-town Lincoln, Nebr., 
May 18, according to Sam Harding, presi- 
dent of the Capitol organization. The 
new house is to embody all of the latest 
ideas in the luxury of appointments and 
decorative effects "and cost $500,000. 

The New Lincoln is the latest link in 
a chain of theatres covering many sec- 
tions of the Middle West and including 
the Following: Liberty Theatre, Kansas 

City; Criterion, Oklahoma City; l.inw 1, 

Gladstone, suburban Kansas City houses, 
and the Wareham Theatre. Manhattan, 
Kas., People's and Chanute theatres, Cha- 
nute, Kas.; Crane and Royal theatres, 
Carthage, Mo.; Royal, Emporia. Kas ; 
Strand, Salina; Eldorado and Palace, El- 
dorado, Kas., and the Strand and Amusu 
at Muscatine, la. 

The new theatre will have a fully 
equipped stage and cooling equipment of 
the latest type. A Wurlitzer-Hope-Jones 
organ has been installed. The ground 
floor footage on either side of the en- 
trances is to 'be devoted to specialty shops. 
Boiler Bros., Kansas City, architects, de- 
signed the structure. 

Mr. Harding and Phil Ryan, managing 
director of the Capitol Enterprises, are 
to attend the opening this week. 



F. B. O. SPECIALS CALLED 
"GOLD BOND" PICTURES 



Harry M. Berman, sales manager of 
Film Booking Offices, announces that all 
special productions on the F. B. O. pro- 
gram will be known as "liOLD-BOND" 
Pictures. There will be twelve "Gold- 
Bond'' specials from F. B. O. for the 
l ( >25-_'(> season, among them. 

"Drusilla With a Million,'' and six more 
to come, announcement of which will 
be made shortly. 



"GET 'EM YOUNG, TRAIN 'EM 
EARLY," SAYS PARAMOUNT. 



The motto of Paramount officials in 
their search for new screen faces 
through the medium of the Paramount 
Pictures School. Inc., is "Get them 
young, and train them early," accord- 
ing to Earl Cunningham, Kansas City 
exploiteer for that organization. 

That aye ranks with beauty and 
acting ability as one of the most im- 
portant ingredients for film success is 

brought to attention by the proviso of 
the school which makes eligible for ap- 
plication to attend the school onl) girls 
between the ages of 16 and 25, and 
young men between 18 and 30, he 
said. 

Most of the important luminaries 
of the screi n todaj began their cat eei i 
while extremely young. Gloria S'wan 
son was 16. Mary Pickford, Lillian 
and Dorothy Gish, were mere children 
when they began acting under the di- 
rection of D. W. Griffith. Pola Nigri 
was less than 20 \ eat ! old. 

Nearly all the male favorites were 
also started when young. 



WALTER HIERS COMEDIES 






\\e< 



** 



"He's a 
riot in 
this 
instance" 






Short 
Change' 

"A Fat 
Chance" 

"Good 
Spirits 



(^SdwaaZixmal @LcZua& 



^*e 



"THE SPICE OF THE PROGRAM 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



StSM 




Warner Pictures for 
1925 26 Thru Vitagrap 
Exchanges Only^ 

T^XHIBITORS are cautioned against negotiating with 
*-' any distributor other than Vitagraph Exchanges 
for the new Warner product for the season of 1925-26. 

Warner Pictures for 1925-26 will be sold and distri- 
buted ONLY through Warner Bros, newly acquired 
Vitagraph exchanges. No other agent, salesman, or 
distributor is authorized to sell or deliver Warner's 
next season product. 

Until plans for the new Warner product are an- 
nounced, no bookings will be made. Not one contract 
has been signed. Warner pictures for the new season 
are available to every exhibitor in the country. 

Wait for these profit pictures. They mean indepen* 
dence and prosperity for every showman playing 
them. Book them through Warner's Vitagraph ex- 
changes ONLY. 




PNER BRQ 

Classics of the Screen 



Pa.re Twelve 



THE REEL JOURNAL 



May 23, 1925. 




z 



EXPLOITATION 

IDEAS ^° HINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



Laugh Club Cards 

Boost K. C. Liberty 

When "The Last Laugh." played the 
Liberty Theatre, Kansas City, Sam Car- 
ver started a little club of his own called 
"The Liberty Theatre Laugh Club." But 
he didn't make it an exclusive affair; 
instead he had a lot of cards printed 
with the club's name at the top stating 
that "this certifies the Bearer is a mem- 
ber in good standing and is entitled to 
all the laughing privileges of this club; 
Signed "Emil Tannings, with 'The Last 
1 .augh' — Universal host." 

Then, since "The Last Laugh" was 
made in Germany, he circularized all the 
German people in Kansas City with a 
letter on Liberty Theatre stationery 
written in German. 



RADIO TO BOOST RATHER 
THAN "BUST" THE THEATRE 

St. Louis theatres have a happy solu- 
tion of the radio menace. The ether 
waves have harnessed to boost "rather 
than bust" the shows. Station KFVE, 
the Film Corporation of America, studies, 
6800 Delmar boulevard. University City, 
nightly sends out reviews of local amuse- 
ments. 

Romaine Fielding, director general of 
the company, takes the air at 6 p. m.. 
when the theatre patrons of the city and 
vicinity are at dinner, and from thence 
until 7 p. m he tells them the good things 
to be seen and heard at the local theatres 
— motion pictures, dramatic, vaudeville 
and burlesque. 

Promptly at 7 p. m. the station sign- 
off and no music program is sent out 
until III p. in. At that b.>ur every one 
who bad any intention of attending a 
theatre is at bis or her amusement place, 
so the regular program of the station does 
not interfere with box office receipts. 

Il is believed the arrangement will have 
stimulating effect on theatre patronage, 
as many persons will be induced to at- 
tend a show who perhaps otherwise would 
not bavc done so by hearing a review of 
a picture oi musical or dramatic show 



WITWER WRITES CAMPAIGN 
FOR F B O.'S "PACEMAKERS" 

New wrinkles in show advertising are 

the trade ami exhibitor ads being writ- 
ten for !•'. B. I ).'s new two reel series, 

"Tin- Pacemakers" by tin- author, H. C. 
Witwer, famous humorist whose "Fight- 
ing Blood" an. I "Telephone Girls" series 
made Iwo reel history lor Film Looking 

1 MM- I 

Mr Witwer writes bis ads in his own 
inimitable style combining a note of sales 
and humor. The ads have made a stron K 
impression on exhiitoi s\ bo find that 
Mr. Wil wcr's name eniln ai < | , ng bo> 
office value, il is staled 




The kiddies surely mashed their noses flat against the glass lobby doors of the 
Strand Theatre at Salina awaiting the start of "The Great Circus Mystery." Bob 
Gary, Universal's exploiteer, brought this picture along to prove it 



NATION-WIDE TIE-UP 
FOR NEW "U" SERIAL 



A tie-up bas been arranged between 
the Universal Pictures Corp. and lead- 
ing newspapers throughout the United 
Stales by which the newspapers will run 
a day-by-day serialization of the forth- 
coming Adventure Picture, "The Fighting 
Ranger." Sixteen papers have already- 
signed up including: New York Tele- 
gram and Evening Mail, Philadelphia 
Morth American. Indianapolis Star, Cleve- 
land News, Detroit News. Pittsburgh 
Press, St. Louis Times. Milwaukee Sun- 
day Sentinel Telegram, Los Angeles 
Xews, Des Moines Daily Capitol. Dallas 
News, Buffalo Times, Cincinnati Com- 
mercial Tribune, Memphis News-Scimitar 
Kansas City Journal Post, and Oklahoma 
City Oklahoma News. 



banners exploiting the run on its delivery 
wagon, which carried news of the show- 
ing in this way into all parts of the town. 
Toilet requisites were also featured 
with stills in a drug store window, and 
five special panel cards, also with stills, 
were exhibited in five of the best candy 
and drug stores in the town. 



STILL "PAY DAYS" FOR STAHL. 



A HARDWARE TIE-UP FOR 
M.-G's "TRUE AS STEEL" 



Two bard ware store tie-ups recently 
exploited the showing of "True As Steel" 
il tin .American Theatre in Evansville, 
Ind.. attractive stills from the picture be 
ing featured with a display of steel cut- 
lery and implements of various kinds. 
One of these firms, in addition, carried 



Prosecuting officials of St. Louis re 
fused to issue a warrant against Louis 
Stahl, owner-manager of the Union Thea- 
tre. Union and Easton avenues, and the 
police were blocked in their efforts to 
prevent him from holding bis Pay Days 
for the children of the neighborhood. 
Ion- many months Stahl has been con- 
ducting special matinees for the kids at 
which be gave out candy and '"pay" en- 
velopes. The latter contained from one 
cent to $2 each and were payment to the 
kids for boosting the Union. St. Louis 
bas a reform wave under way at present 
and the police frowned upon the ar- 
rangement, classing it with a lottery. 
The prosecuing attorney, circuit attor- 
ney and city counselor took a decidedly 
different view and the kids wall have 
their pay days as usual in the future. 



:: INDEPENDENT NEWS 



• • 



VOL. 1 



KANSAS CITY, MO., MAY 23, 1925. 



Number 24 



GREAT ACTIVITY FOR INDEPENDENTS 



Thirteen Productions Under Way Immediately, it Is An- 
nounced. 

N'ew York — '"The Count of Luxenbourg" lias been pur- 
chased by Chadwick for George Walsh. 

Ben Vershleiser is making ''The Love Gamble" at the 
Principal studio. Lillian Ricli heads the cast. 

iFred Caldwell will next make "The Blue Ridge Trail." 

Louise Lorraine has gone to Virginia City, New, to appear 
in "A Woman's Reckoning." for Phil Goldstone. 

Raymond Cannon is writing an original for Marian Mack 
Prod. 

Charles R. Seeling will direct "Rose of the Desert'' for 
Independent Pictures. "Big Boy" Williams and Kathleen 
Collins head the cast. 

Casting is complete on Gotham's ''The Overland Limited." 
Malcolm MacGregor and Alice Lake will have the leads, sup- 
ported 'by Ralph Lewis, Charles Post, Ethel Wales, Jack 
Meljons, Emmet King, and Olive Bordon. Direction, Frank 
O'Neill. 

Murray Prod, has leased space at Fine Arts and has 
started on the first two reel comedy featuring Monte Weeks. 

Chadwick has started on "The Unchastened Woman." 

Before appearing in "Hell's Highroad" for De Mille. 
Robert Edeson will appear in a picture for Columbia. 

Ben Alexander, is in the supporting cast of "The Shining 
Adventure," featuring Mabel Ballin and Percy Marmont. A 
Madeline Brandies Prod., for Astor Dist. Corp. 

Maclyn Arbuckle, Thomas Jefferson and Carter De Haven 
have been signed for ''The Thoroughbred,'' a Phil Goldstone 
Prod. Work has been started. Others in the cast are Gladys 
Hulette, and Theodore Von Eltz. Oscar Apfel is directing. 

Frederick Rell. Jr., has finished A. Richmond's "Eyes of 
the Desert," fc Sierra 



FIVE NEW PICTURES 
READY FOR RAYART 

New York — "The Fear 
Fighter." starring Billy Sulli- 
van and produced by Harry 
I. Brown Productions under 
the direction of Albert Rogell 
was received at the Rayart 
offices last week. In the cast 
with young Sullivan are Ruth 
Dwver. Spike Robinson, Phil 
Salvadore, and J. P. M'ac- 
Gowan. The second release 
of the Rayart series starring 
Sullivan, called "The Goat 
Getter," is also near comple- 
tion at the Brown Studios in 
Hollywood. 

Another picture received at 
the Rayart offices during the 
past week was "Double 
Fisted," second of the Harry 
Webb series starring Jack 
Perrin and released under the 
brand title of "Whirlwind 
Westerns." Prominent in the 
cast with lack Perrin are 
Molly Malone, Mark Fenton, 
Winifred Landis, Martin Tur- 
ner and "Starlight," the beau- 
tiful white horse owned by 
Perrin. The next of this se- 
ries will he "Starlight, the 
Untamed,'' in which Starlight 
will be the featured attrac- 
tion. 

The first three episodes of 
the Duke Worne Serial Pro- 
duction, "Secret Service Sand- 
ers." has also reached the 



New York office of Rayart. 
This stars Richard Holt and 
Ann Little. Enterprise Dis- 
tributing Corporation are lo- 
cal agents for Rayart. 

"Chauve Souris'" Coming 

Production of a Phonofilm 
of the "Chauve Souris" which 
was started at Tec-Art last 
M "inlay will lie finished soon. 
The picture is being made in 
Technicolor. 



18 From Aywon. 

A\ won will have 18 produc- 
tions for release during 1925- 
2d including six Bear prod., 
starring Gordon Qifford and 
Charlotte Pierce; six Kit 
Carson prod., and six Marl- 
borough features. 



12 Chesterfield Westerns. 

New York — Louis L. Mayer, 
Eastern representative of H. 
T. Henderson, Los Angeles, 
has signed a contract with 
Chesterfield for a series of 
six Westerns starring Eileen 
Sedgwick, and for a series of 
-ix starring Bill Patton, to be 
released on the state right 
market. 



C. C. Burr has purchased 
a story entitled "Rainbow 
Riley," and holds options on 
three others. 




"She was just a 'Tom- 
boy' in the eyes of the vill- 
agers, but, at last her 
bravery led the way to love 
and happiness. 

CHADWICK PICTUCES_C0BP0DAT10N 
^ presents 

THE 
TON 

with 

DODOTHY DEVOCE 
and 

HEMIMAWUNSON 

Directed by 
David Kirkland 

Produced by 

Mission Filn 

< ;orpora t ion 

Here's a whopping good story, which for 
thrills and heart interest, will surely start 
them talking. 

FLASH THIS PICTURE 

— and watch the coins 
strut in through 
your box-office window ! ! 

INDEPENDENT FILM CORP. 

Joe Silverman, Mgr. 

115 W. 17th St. Kansas City, Mo. 

"EACH PRODUCTION AN ACHIEVEMENT" 







Page Fourteen 

ABSOLUTELY, MR. 
COHEN! 
New York — I. E. CHadwick, 
president of the Independent 
M. P. Producers' and Dis- 
tributors' Association, last 
week wired Dr. W. E. Shal- 
lenberger to the effect that 
there was a rumor afloat that 
the reported smallpox epi- 
demic in Milwaukee had 
caused the convention to be 
called off. 

Sydney Cohen immediately 
wired Chadwick to the effect 
that "the only epidemic in 
Milwaukee as far as we are 
concerned will be an epidemic 
of play dates for independ- 
ents. 



INDEPENDENT NEWS 



May 23, 1925. 



ENTERPRISE NAMES 
3 NEW PICTURES 



Bob Withers, Enterprise 
manager in Kansas City, an- 
nounced this week the coming 
release of three new pictures. 
They are "The Average 
Woman,'' with Harrison 
Ford, Pauline Garon and Burr 
Mcintosh: "Lend Me Your 
Husband," featuring Doris 
Kenyon, David Pour]]. Burr 
Mcintosh and J. Barnej 
Sherry, and "Youth to Sell," 
with May Allison. Sigrid 
Holmquist, Charles Mack and 
Richard Bennett. 

Release dates on these pic- 
tures are to be announced 
-In >rtly, he said. 



ENTERPRISE 

"The largest Independent distributing 

organization in the world." 
PRESENTS 

ken Mcdonald 

The King of Stunts in a powerful series of 
6 Thrilling Comedy Dramas — 

"IN HIGH GEAR" 

"SLOW AS LIGHTNING" 

"WHAT LOVE WILL DO" 
"AFTER A MILLION" 
"DYNAMITE DAN" 

"YANKEE SPEED" 

PLAY EM ALL!! 

All New Product 

Enterprise Dist. Corp. 

"An Extra Measure of Service." 

Bob Withers, Manager 

HI W. 18th St. Kansas City, Mo. 



CHADWICK RUSHES 
LATEST PRODUCTION 

Preparations are being 
made at the Chadwick Pic- 
tures Corporation's California 
studios to start production in 
the immediate future on "The 
Unchastened Woman," the 
Louis K. Anspacher Broad- 
way stage success, which is 
to provide the vehicle for 
Theda Bara's return to the 
screen, according to Joe Sil- 
verman, local distributor. 

Douglas Doty, one of the 
screen's leading scenario 
writers, has completed the 
adaptation of the play, on 
which he has been working 
for the past two months. 

I. E. Chadwick, president of 
Chadwick Pictures Corpora- 
tion, who has been in Cali- 
fornia for several months, will 
personally supervise the pro- 
duction. George Walsh, who 
had been announced for the 
leading role in this produc- 
tion, will not be in the cast. 



A 'CRACKER JACK 
PREMIERE 

C. C. Burr, managing di- 
rector of East Coast Films, 
Inc., staged a premiere show- 
ing of Johnny Hines' latest 
feature, ''The Crackerjack," 
at Hotel Plaza, New York 
City, May 7. 



"RITZ," IS HOTEL NAME 

TO BILL TRUOG, NOT 

A HUMAN MANNERISM 



Bill Truog hasn't a High Hat, and as 
Ear a- lie's concerned, "Ritz" is the front 
name of a New York hotel, and not 
something that he does to people. 

Bill Troug's just as plain and com- 
fortable as an old shoe. 

He and Fred McConnell. short product 
manager for Universal, are the "human- 
' humans" in the motion picture busi- 
ness. That's why Bill Truog is as won 
del fully successful as he is in putting 
Universale five Central-Western 
office St. Louis, Kansas City, Des 

Mom i :, Omaha and Sioux Falls. 

['ill is assistant divisional sales-man- 
ager lor Universal, but when lie walks 
into one of his offices, you'd never be 
able lo tell it unless someone pointed 
liim out. with : "That's Bill Truog, etc.'' 
He's never "upstage" in his treatment of 
anyone, and a branch manager couldn't 
'i i a squarer deal from him than an as- 
sistant bookei could. They're all even-up 
with Bill. 

Ili foil i In i- tened him W. E. Truog, 
and tin- chances are his first name's 
William, anyway. It may lie in official 
i oi respondence, but with tin- boys, he's 
Bill And he's one of them that's ac- 
cepted without question. 

In a world of high-pressured dcsk- 
pounding executives, Bill Truog is unique. 
He's the kind of executive who handles 
a -.ile meeting hv taking off bis coat, 



looking over bis glasses, and being ''home 
folks." 

Perhaps that's one of the reasons bis 
men would go to the last for him. 

Before be joined Universal, Truog had 
been Goldwyn's divisional manager for 
two and one-half years. Prior to that 
promotion, he handled Goldwyn's Kansas 




City office for three and one-half years. 
He has also been with the World and 
Select organizations. 

Bill is tied to Kansas City, turning 
down offer after offer to join New York 
staffs, to keep his Kansas City home. 

Not only among exchangemen, but 
among exhibitors in this section, Truog 
is regarded as the "squarest shooter" in 
the 'business. Before there were arbitra- 
tion boards, exhibitors submitted their 
differences to Bill Truog, agreeing to 
abide' by his judgment. 

Exchanges, even those outside his own 
organization, submitted their disputes to 
him, knowing he'd hand down a fair de- 
cision. "Ace," the movie critic of the 
Kansas City Journal-Post, in writing a 
sketch of Bill for his paper, termed him 
"the ludge Landis of the Motion Picture 
Industry." 

Bill's the central-West's candidate for 
anything he wants! 



W. E TRUOG. 



There are five Silvermans — all broth- 
er-, working for the same exchange! 
Harry is the latest addition t<> the Inde- 
pendent Film Company's sales force. The 
others are Sam, Joe, Leon and Theodore. 
A merry quintette, and harmony is their 
keynote. 

* * * 

Ed Burgan has sold his Ellsworth The- 
atre 39th and Prospect avenue, to L. E. 
Irwin, who formerly owned the Lyric. 
7th and Main streets. Mr. Burgan left 
Tuesday for Texas, where he will engage 
himself in the fruit growing business. 



May 23, 1925 



THE REEL JOURNAL 



Page Fifteen 



playing of independent productions, he 
stated that 6,000 play dates had already 
been pledged. 

Pledge to Play Date Card. 

Cards were distributed on which the 
play date pledges were to be made. The 
context of the cards was as follows : 

Realizing as I do that my PLAY 
DATES are the most valuable asset of 
ray theatre and that only by my allocat- 
ing a fair number of these to recognized 
indepenednt producers can I be assured 
of my continued independence, and be 
assured of an ample supply of quality 
product. I HEREBY PLEDGE for the 
season 1925-26 that I will reserve for 

them play dates, or 

' percentage of the play dates of my thea- 
tre or theatres. 

Number of theatres number 

of play dates per year 

Percentage now given to Independents 



Name 

Theatre 

City 

State 

"You must take it upon yourself to 
take these cards to your competitor," 
urged Ritchey. "as well as fill them out 
yourselves, and sell him the idea of pro- 
tecting himself by filling it out also. You 
are the people who made the stars, who 
are now with the companies that are try- 
ing to put you out of business. You can 
make the stars for the Independents, who 
want to help you." 

At this point an exhibitor in the audi- 
ence asked just who and what independ- 



ents were. A. Julian Brylawski replied, 
"An independent producer is one who 
does not build and buy theatres against 
his customers." 

Plan of Battle Outlined. 

After a few introductory speeches A. 
Julian Brylawski, Washington exhibitor, 
chairman of the committee that is meet- 
ing with the independent producers and 
distributors, informed the conclave that 
a plan which assures the preservation of 
the independent producers and exhibitors 
had been agreed upon. "The board of 
directors of our organization has pledged 
$100,000.00 toward this plan," stated Mr. 
Brylawski. "and $300,000.00 more is to 
follow up this sum. 

"Already we have been hearing the 
echoes coming back," he continued, " — 
already we are hearing of moves to com- 
bat this declaration of independence. It's 
up to us to stick together and hang to- 
gether that the independent exhibitor, the 
independent producer and the independ- 
ent distributor, shall not perish from the 
earth." 

"Independence Aids Art" 

I. E. Chadwick, president of the I. M. 
P. P. D. A., next addressed the gather- 
ing. "Everybody is looking for construc- 
tive results from this convention," he 
^aid. "Motion picture making is not only 
an industry — it is an art. And no art can 
go forward unless it is independent and 
made possible for it to progress. We 
must organize, we must deputize, we must 
supervise. All that the independent asks 
is that the avenues of this business be 
kept open. This play date bureau not 
only has our sympathetic support, but 
also our financial support." 



IN THE NEXT ISSUE! 

The issue of THE REEL JOUR- 
NAL of may 30, reaching our readers 
next week, will contain a complete 
and detailed account ot what is prob- 
ably the greatest convention the in- 
dustry has ever had. At this time it 
will be possible to present pertinent 
facts and predictions which it is im- 
possible to obtain for this issue. 

—FIRST!!! in— 
The Reel Journal 



"DRUSILLA" TITLE STANDS. 

Contrary to reports published last week, 
the executive heads of Film Booking 
Offices have come to the conclusion that 
the title of the Elizabeth Cooper novel, 
"Drusilla with a Million" the Associated 
Arts Corporation screenization of the 
story is more fitting than "The Woman 
Accused" the title decided upon last week. 
The title "Drusilla With a Million" there- 
tore stands. 

Mary Carr, Priscilla Bonner and Ken- 
neth Harlan are starred. 



Nettie Davis has been promoted to the 
post of cashier at the local Pathe ex- 
change, succeeding L. B. Coleman, who 
has transferred his affections to a similar 
post at the Paramount exchange. Miss 
Jennie Lynn will be assistant cashier at 
Pathe. 

The Clearing House Is Your Market 
Page — Read and Use It. 



They Play to Packed Houses Regularly! 




Price $2,150 Installed. 
Only $300 Down, $15 Weekly 



Theater owners tell us their business has increased as much as 
35 per cent as a direct result of using the great 

REPRODUCO 

PLAYER PIPE ORGAN 

Write any of these recent purchasers — they will gladly tell 
you what a real business-getter this wonderful organ is. 



J. D. WINELAND 

Picher, Okla. 
MR. BURKEY 

Summit Theater 

Kansas City, Mo. 
WALLACE BROS. & JOHN- 
SON 

Mainstreet Theater 

Russell, K:iiis. 
J. A. JACKSON 

Cozv Theater 

Tulsa. Okla. 
M. G. KIRKMAN 

Strand Theater 

Havs. Kans. 
MAINSTREET THEATER 

Lexington, Mo. 
J. D. WINELAND 

Picher. Okla. 
S. E. WILHOIT 

For his home 

Springfield, Mo. 
MRS. M. R. JOHNSON 

Tulsa, Okla. 
H. A. WALLING 

Walmur Amusei.nent Co. 

Bristow. Okla. 
C. B. KELLEY 

Garden Theater 

Wakeeney, Kans. 
STRAND THEATER 

Tulsa, Okla. 



E. H. RORABAI'H 

World-In-Motion Theater 

Kansas City, Mo. 
E. BARBOUR 

Joplin. Mo. 
E. E. SPRAGUE 

Royal Theater 

Goodland. Kans. 
R. C. MACKEY 

Nusho Theater 

Wetumka. Okla. 
E. E. FRAZIER 

Grand Theater 

Pittsburg. Kans. 
G. A. PETERSON 

Hollis, Okla. 
STRAND THEATER 

Mr. Myers 

Muskogee, Okla. 

W. S. WII KINSON 

Royal Theater 

Hnisington. Kans. 
H. G. STETTMUND, JR. 

Chandler, Okla. 
A. L. RAMSEY 

Rainbow Theater 

Sulphur, Okla. 
CONSOLIDATED AMUSE- 
MENT CO. 
Ardmore, Okla. 
WICHITA THEATER 
Miller Amusement Ent. 



WRITE 

FOR 

CATALOG 



J. W. JENKINS SONS' MUSIC CO., Kansas City, Mo. 



Page Sixteen 



THE REEL JOURNAL 




C. R. \\ ilson, owner of the Liberty 
Theatre, Liberty. Mo., who has been act- 
ing as official membership solicitor in 
the Missouri territory for the M. P. T. 
O. Kansas and Missouri will be recalled 
next week, in accordance with a plan of 
the association to send C. E Cook, busi- 
ness managi r of the organization, on a 
tour of the territory. 

* * * 

Hardly had the new Central Theatre. 
a suburban house of Kansas City, opened 
it- doors the other day until the sale of 
the house was announced. The theatre 
was purchased by Gregg & Crandall from 
Jack Tiller of McCook, Neb., for $12,000, 

* * * 

Charles F. Terry, a 22-year-old youth 
of Kan-. i- City, was sentenced to ten 
years in the penitentiary in Kansas City 
this week, after pleading guilty to par- 
ticipating in the $2,400 hold-up of the 
Orpheum theatre, Kansas City, the other 

day. 

* * * 

The [sis Theatre at Brunswick lias been 
: i i •' tempoi arily. 

* * * 

According to reports from the New- 
man Theatre. "San- Ge the late Para- 
mount special from Gloria Swanson, 
brought more music to the Newman box 
office last week than any picture in some 

v eeks, 

* * * 

All First National salesmen were in 
for a two-day -ales meeting over the 
week-end. The present First National 
- iles staff is composed of the following: 
Bert Edwards, G. C. Craddock, Bill War- 
ner, Harold ("ass, Jerry Curran and 
George Planck. 

* * * 

The National Board of Review lias 
handed down a very favorable report on 
Lathe's new picture "The Black Cyclone," 
according to J. A. Epperson, Kansas • ity 
branch manager. 

R. E * hull bill, Kansas 1 ity branch 
manager for Film Boi Offices, re- 

turned Tuesday from the annual F. B. ( ). 
con ventii m in ( Ihicago. lie i epi irts it to 
have lain a highly enthusiastic meeting. 

* * * 

Bob Winters, Enterprise manager, lived 
up in the name of his firm again this 
week ami spent five days in the territory. 

* * * 

I om ( ). I'.m-i le. |- ii -• National niai 
has returned from a district sales meel 
■ in Si Louis. 



Film Distributors, left Sunday for Mil- 
waukee to join the vanguard of the big 
convention. 

* * * 

Here's a story about the tribulations 
that come into every distributor's life. It 
seems Midwest Film Distributors had all 
four prints of "The Rc-Creacion of Brian 
Kent" out. And a date had to be filled 
in loplm, Saturday came, and no print. 
Whereupon E. C. Rhoden stepped into 
his car and whizzed over to Lawrence, 
scooped up a print after the last Satur- 
day night show, and negotiated the dis- 
tance back to Kansas City in nothing flat. 
But that didn't do the work. The train 
to loplm left at 11:59. Rhoden arrived 
at 12:01. 

Then followed a scramble to procure 
an airplane to rush the shipment to Jop- 
lin. Finally a chap drove up and volun- 
teered to deliver the shipment by noon 
Sunday, but it took $50. His bid was 
accepted, and at exactly 12 noon Sun- 
day, he drove in front of the Jopljn 
Theatre, mud be-spatered, but "hopped 
up" with the thought that he had 
saved a "blow-Up." 

* * * 

C. A. Schultz, manager of the Kansas 
City Vitagraph-Warner Bros. Exchange. 
is expected home from the annual con- 
vention of the company in Los Angeles 
next week. 

* * * 

C. W. Allen, assistant manager for 
Vitagraph, was out in the territory this 
week. 

* * * 

i . E Gregory, Metro-Goldwyn he. id 
lure, reports his business to be improv- 
ing. He looks forward to a better sum- 
mer than last year. 

* * * 

Kansas City Universal officials arc at- 
tending the annual U convention in Chi- 
cago this waek. Among those in at- 
tendance were W. E. Truog, district man- 
ager, and Bob Gary, publicity manager 
for this district. 



Louis Kin Inn t. k an: a ( n \ branch 
lanagei foi Pi odui ers Distributing ( oi 
oration, was a territo itoi tin pa I 



i l 

* * * 

\' o ( nl F. SdiniiiL'. Edtical ional 
managi i , oul to do hi unit at Hi 
up iiusim 

* * * 

E. < '. Rhoden, mana I M 



BIG FOX PROGRAM 

M. A. Levy, Kansas L'.ty branch man- 
ager for Fox, returned last week from 
the annual convention of his organization 
m new New York. According to Levy, 
the Fox schedule for 1925-26 will consist 
of 35 specials, / Mix releases. 7 Jones' 
releases, 44 comedies, 26 variety reels and 
104 news reels. 

Levy stated thai Fox officials were 
never more enthusiastic over prospects 
for a good yea 



May 23, 1925. 

Joseph Schildkraut 

Is Signed by DeMille 



New York — Joseph Schildkraut is to 
leave shortly for Culver City to play the 
leading role in ''The Road to Yesterday," 
the first personally directed Cecil B. De 
Mille production to be released through 
Producers Distributing Corporation, it 
has been announced here. 

The official announcement of the sign- 
ing of Schildkraut by Cecil De Mille is 
taken as an indication of the exception- 
ally prominent casts that will be assem- 
bled for the De Mille specials. Schild- 
kraut is now rated as America's most 
distinguished young actor and in 1iis . 
current play, "The Firebrand," at the 
Morosco Theatre he is now adding to 
his score of dramatic triumphs. 

It will be recalled that it was Schild- 
kraut who established the Theatre Guild 
on a profitable financial basis through 
the sensation he created in "LilionT and 
later in "Peer Gvnt." 



TOM MIX COMING. 

Mr. and Mrs. Tom Mix and Tlioniasina, 
In il small daughter, are to pay Kansas 
City an all day visit May 28, M. A. Levy, 
local Fox manager announces. The Kan- 
i I it} Fox branch is planning a big 
i ei eption al one of the loi al hotels in 
the honor of the Western star who has 
just i eturned from a shoi t trip to Km ope. 



Producers Planning 
Huge Program for '25-'26 

While no definite announcement has 
yet been made by Producers Distributing 
Corporation, it is understood that this 
company will release forty-four or more 
features during the coming fiscal year 
beginning August 1st, according to Louis 
Reichert, Kansas City manager. 

Following his policy of withholding of- 
ficial announcements until full and com- 
plete data can be given on each subject, 
John C. Flinn, vice-president of Pro- 
ducers Distributing Corporation, in charge 
of production, has so far announced only 
the titles of the first three productions 
to come from the Cecil De Mille studio, 
and the first productions that will be 
made by Hunt Stromberg, Al. Christie. 
Frances Marion and the newly organized 
Metropolitan Productions. Inc. 

The first two productions supervised 
by De Mille will be "Hell's Highroad" 
and "The Coming of Amos." "Hell's 
Highroad" will star Leatrice Joy, sup- 
ported by Edmund Burns. Robert Edeson 
and Julia Faye. 

"The Coming of Amos" will be Rod 
La Rocque's first starring vehicle, with 
Jetta Goudal featured opposite the star. 

Hunt Stromberg's first offering of the 
coming season will be "The People vs. 
Nancy Preston." starring Priscilla Dean 
and directed bv Tom Forman. 



HEADQUARTERS 

For Exhibitor* and Film Men 

<4&l HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archi* Josephson, 
President. 




May 23, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



Koplars, Sommers and Metropolitan Corp. 

Sued for $250,000 Damages by Wm. Goldman 



Plaintiff Charges Loss of "Large" Assets 
in Deals of New St. Louis Theatre. 



Alleging that he had been deprived of assets valued at $250,000 by the backers 
of the St. Louis Theatre, Grand boulevard and Morgan street. St. Louis, Mo., now 
Hearing completion William Goldman, owner-manager of the Kings. Queens and 
Rivolt theatres, filed suit in the St. Louis Circuit Court on May 6 asking that he be 
awarded damages in that sum, and for a strict accounting of the affairs of the new 
theatre. 

Defendants named in Goldman's petition were: Harry and Sam Koplar, Sam 
Hamburg, Jr.. brother-in-law of the Koplars; David Sommers, president of the Metro- 
politan lheatres Corporation, and that corporaiton. The corporation now controls 
the theatre. 

Goldman's suit was filed in advance of a mortgage which the Metropolitan 
theatres Corporation is said to contemplate to secure an issue of $800,000 in bonds 
on the new theatre. 



v I . u hi mil ii IMlin. 
In his petition Goldman revives the 

history ol the St. Louis theatre from the 
day that lie conceived the erection of a 
motion picture house on that corner to 
compete with the Grand Central and Mis- 
souri theatres at Grand and Lucas ave- 
nue, a block away. He got his idea in 
1922, he said, and by March 6. 11124, he 
had acquired title to the property and 
arranged with Simon Van Raalte for a 
loan of $400,000 to be use.] in paying for 
the lot and in constructing the house. At 
that time he contemplated an 1,800-seat 
house and arranged with Preston J. Brad- 
shaw, an architect, to draw the plans and 
later with the Selden Breek Construction 
Company to do the work. The house, to 
lie known as Goldman's St. Louis Theatre, 
was to cost 5550,000. 

In his petition Goldman alleges that 
Sam Koplar had agreed to put $50. 000 in 
the theatre fund. The construction com- 
pany had agreed to accept $75,iiou in 
second mortgage bonds as part payment, 

Bradshaw was also willing to accept 
$100,000 of tin- mortgage bonds for his 
work while the Goblwyn Pictures Cor- 
poration had agreed to purchase $150,000 
of the bonds, Goldman stated ill his pe- 
tition. 

Continuing, his petition points out that 
he and Harry Koplar were very intimate 
friends; that Koplar at various times had> 
lived at the Goldman home and that when 
Goldman moved to a hotel Koplar moved 
to the same hotel; that they traveled to- 
gether, bought pictures together and had 
their offices together. It sets out that 
Sam Koplar is Harry Koplar's brother 
and that Sam Hamburg. Jr. i.s Harrys 
brother-in-law. 

"Persuaded to fnorensp Capacity." 

Then it is alleged Koplar persuaded 
Goldman to change his plans for the 
theatre and to increase its size to 4,111111 
seats, thus requiring additional capital. 
Sommers at that point was induced to 
put $300,000 into the venture. To make 
the total of $750,000. Goldman was to eon- 
tribute $150,000 from his loan on the 
property and the other defendants the 
remaining $300,000. 

To secure Sommers $3110.000. Goldman 
charges he was induced to convey title 
to the property. Although this instru- 

ment was absolute as to form. Goldman 
avers he was given to understand that in 
the future he would receive $50,000 of the 
stock of the Metropolitan Theatres Cor- 
poration and a job as manager of the 

new house at $25 a year. At that 

time the Metropolitan Theatres Corpora- 
tion was organized by the Koplars and Jack Storey, general manager for Pathe. 
Sommers to handle the project, the peti- was a visitor of the week. He spent 
tin" sets out. Thursday and Friday ai the local ex- 
Then Sam Koplar, it is claimed, de- change. 



eided not to retain the Selden Breck 
Construction Company or Bradshaw in 
building the theatre and Goldman was 
delegated the task of adjusting thei,- 
claims on the contracts with him. 

At this juncture, the petition charges, 
Goldman was persuaded to s.gn aw v 1,. 
a release his claim to tin $50,000 ill 
stock and to the $25.oiin a year job, which 
might "serve to embarrass the settlement 
and adjustment of such claims" with 
Bradshaw and Selden Breek Consrtuction 
Company, but In- claims he was given to 
understand he would get these assets 
bat k latei on, and relied upon his friend- 
ship with Harry Koplar to see that this 
agreement was carried out. Now lie find* 
himself •■frozen out" of the enterprise and 
sei ks judgment for the $260,000, which 
he says is the value to the assets ob- 
tained from him. 

I, <ist Opportunity With Skouraa? 

In his petition Goldman also points 
out that in October. 1022, Harry Koplar 
induced him to refuse an offer from tne 
Skouras brothers for a hall interest in 
the St. Louis Amusement Company, the 
other half being held by Harry Koplar, 
anil that this advice caused him to lose 
a profit of $100,1100. 

The defendants have declined to com- 
ment at length on Goldman's suit. Their 
attorney, Lambert B. Walther. said that 
every allegation in Goldman's suit could 
he met and explained satisfactorily to 
any court. 

Goldman originally planned the St. 
Louis Theatre as a first run motion pic- 
ture house. The Metropolitan Theatres 
Corporation a tew weeks ago leased the 
tow house to the Orpheum Cirqult and it 
will be used as a combination vaudeville 
and picture house. It is scheduled to 
open about September 1. 

Several weeks ago Al Lichtman filed 
two suits in the local circuit court for 
$75 000, naming Harry Koplar and the 
Metropolitan Theatres Corporation as de- 
fendants in one action for $50,000 while 
the other suit for $25,000 was directed 
against Koplar alone. In his suit against 
Koplar and the theatre corporation Licht- 
man alleged that the sum was due him 
for negotiating with the Orpheum Cir- 
cuit to lease the house. In the suit 
against Koplar individually Lichtman 
claimed the amount for services which 
he alleged he gave in obtaining a buyer 
for Koplar's stock in St. Louis Amuse- 
ment Co. 



BRIGHT BITS 

and 

NEWSY NOTES 



SID GATES PROMOTED. 

Harry Greenman, managing director ,,f 
Loew's State Theatre, has announced the 
promotion of Sidney Gates, housem magei, 
to Income managing director of|the Regent 
Theatre, Hai risliurg. l'a, recently pur- 
chased by Marcus Loew. Gates lias been 
with the local house since it opened on 
August 21, 1024. 



.lack Flannery, who came here from 
Kansas City to attend the Metro-Gold- 
wyn-Mayer convention at the Coronado 
Hotel, May I and 5, renewed local friend- 
ships. He formerly was attached to the 
local Universal office. 



NEW SUBURBAN STARTED. 

Construction of a theatre and store 
building is now under way at 5500-08 
Lansdowne avenue. The owners of the 
structure are k Davis and A. Dezinio, 
5444 Botanical avenue. The building will 
cost about $75,000. 



Ed. Fellis, owner-manager ,,f the Or- 
pheum Theatre. Hillsboro, 111., recently 
was elected a member of flu- Board of 
Supervisors for his county. Fellis is a 
Republican. The county is strongly 
Democratic. "Nuf sed." 



Floyd Lewis, district manager for As- 
sociated Exhibitors, has gone to Milwau- 
kee for the convention. 



Tom McKean, of F. B. O., was at the 
P. 11 'i sales gathering in Chicago May 

and 10. 



Louis Lang is again managing his 
Family Theatre on Shaw avenue, St, Louis. 



William lie Frenne, manager of the 
Louisville, Ky., office for Paramount, ex- 
pects to resume his duties in a few weeks 
He has been in St. Louis recuperating 
from illness. • 



THEATRE (HtVOES. 
The Yadakin Theatre, Bethany, 111 
to be closed. 



Wentzville, Mo. Peoples Theatre, is 

closing now but will resume business 
upon complel i< 01 of the Airdome. 



Brownsville, Tenn., Fine Arts Theatre 
has been changed to tie Metro Theatre 
without change or ownership, 



Palace Theatre. 



' 'I I el SP1 llius. HI., 

losed 



England, Ark.. Amusu Theatre, c h 



Ha.vti. Mo, Empress Theatre, J. L. J 1 

is has taken back this 1 -. 



Irving. 111., Opera House, closed for the 
summer 



Petersburg, ind. Lvric Theatre sold to 
Mr. .Mitchell. Picdmonl, Mo 



Ozark. Ark.. New Theatre, sold by II 
H. Hunt 



K iya Hon. 1 I! . ,\ew Palace The 

Win. Cox own.r. reported closed until fall. 
(Continued on Page is i 



Page Eighteen 



THE REEL JOURNAL 



May 23, 1925. 




BOX-OFFICE 




F. B. O. 
•♦Thunder Hoofs, FTed Thomson — The 

usual Thomson picture which is always 
good and will get the money and please. 
— Liggett, Madison, Kas. 

JIETHO-UOLUWYX. 
"Lady of the Xiifht," Norma Shearer — 
A program picture and that's all. Story 
very unsatisfactory but stars w'ork ex- 
cellent. — Liggett, Madison, Kas. 
PARAMO! ST. 
'•Forty Winks," Raymond Griffith — 
here's a real feature comedy. Lloyd had 
better look to his laurels or this star will 
cop a few of them. — Liggett, Madison, 
Kas. 

"Sackcloth and Scarlet," Alice Terry — 
Here is a real special and though the cast 
is new with the exception of Terry they 
are convincing and the subject as a whole 
is well done. You will g^i the women on 
this as they all seem to have read and 
liked the story. — H. B. Schlichter, Madi- 
son, Kas. 

".New Lives for Old," Betty Compson — 
Absolutely the best Betty Compson has 
done to date. Will hold up as a special. 
— H. E. Schlichter, Liggett Theatre, Madi- 
son, Kas. 

RAY ART. 
"Super-Speed," Reed Howes — If you 
want action and a star that will go over 
buy this series. Howes is a comer. — ■ 
Liggett, Madison. Kas. 

STANDARD. 
"Hard Hittln' Hamilton" — Buffalo Bill, 
Jr., was another score for Standard. A 
splendid Western, any house that 'caters 
to this class of entertainment, will be 
proud to play. We received many favor- 
able comments on the picture. Good, 
clean out of door entertainment is what 
our people enjoy. Buffalo Bill, Jr., is the 
American type that keeps an audience in- 
terested. Keep them coming like this 
and you have us established for Thurs- 
days with Standard. — Oscar Reinert, Elite 
Theatre. Humboldt, Kas. 

VITAGRAPH. 
*»Baree Son of Kazan." Anita Stewart 
and Wolf the War Dog — Baree is a knock- 
Think I have used all the Dog pictures 
except ^("Rin Tin") and have never had 
one so good. The story is good from start 
to finish, not a dull moment. Did big 
business two days in the face of the very 
strongest competition and threatening 
weather. Many pleasing comments. — 
Bailey Theatre, Waverly, Kas. 

"Haree Son of Kazan," Anita Stewart 
and Wolf the Dar Dog — Baree is a knock- 
out. Broke all existing house records and 
got some new ones started. Sure a good 
bunch of comments. Give us more like 
it. — Ray McGuire. Perry, Darlington, Mo. 
"Baree, Son of Kazan," Anita Stewart — 
I am pleased to advise you that your 
"Baree. Son of Kazan." which I played 
on Monday, May 4th, shattered all records 



for attendance at my theatre, topping the 
first day of "The Covered Wagon," which 
formerly held our record, by fully ten 
per cent. I can truthfullyl say that 
"Baree, Son of Kazan," is the best picture 
I have ever had from Vitagraph and I 
do not hesitate to recommend it to any- 
one. This production has excellent direc- 
tion, a fine cast, a great story and some 
of the most beautiful snow scenes I have 
ever seen; in fact. the photography 
throughout is of the finest. It has every- 
thing to make it a first class motion pic- 
ture entertainment as well as a great 
drawing card and we get one pictun 
like this in a hundred. Independent prod- 
uct of the quality of Baree will always 
have an ever-ready market. — H. E. 
Schlichter, Liggett. Madison, Kas. 

"Baree, Sou of Kazan," Anita Stewart 
and Wolf the War Dog — What would you 
say about a picture that packed your 
theatre on two rainy nights and doubled 
your usual matinee business. You will 
receive more favorable comments on this 
than anything you can run. The biggest 
box-office bet of the year in my estima- 
tion. Photography beautiful, wonderful 
story, a good cast and one of those 
knockouts you hear so much about. .Book 
it and exploit it big. Wonderful adver- 
tising accessories. Shot within a few 
dollars of my box-office record. — New 
Lewis, Independence, Mo. 

"Island Wives" — A good picture and in 
good shape, Clarence Stevens, Amusu, 
Archie, Mo. 

"The Empty Saddle." Morrison — r'The 
Empty Saddle" is one of the best pictures 
I have run. Will please any audience. 
Film condition good. — W. L. Jcnrs Den- 
ver, Denver, Mo. 

"The Midnight Alarm." — A very nice, 
clean and exciting picture. — Rev. Fr. 
Placid. Conception Parish Hall, Concep- 
tion, Mo. 

"Silver Car" — Good picture but not as 
good as some of the rest I have shown. — 
Clarence Stevens, Amusu. Arcie, Mo. 

"The Fighting Guide," Wm. Duncan — A 
good picture. You need not be afraid of 
it. — Wm. Fietz, Electric, Corning, Kas. 

"When Danger Smiles," Wm. Duncan 
and Edith Johnson — Good enough for any 
small town. — Wm. Fietz, Electric, Corning, 
Kas. 

"The Man From Broadways," J. W. Ker- 
rigan — Book it and boost it. Kerrigan 
does some real acting. — Palace, Power- 
ville. Mo. 

"The Lone Bandit" — Real melodrama 
for small towns. — Palace. Powerville, Mo. 
♦'Angel of Crooked Street," Alice Cal- 
houn and John Bowers — A fair picture, 
well played and just long enough to be 
snappy. Pleased fans about 85 per cent. 
— H. W. Knox. Y. M. C. A., Ft. Leaven- 
worth, Kas. 

"The Hick," Larry Semon — Did not like 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th & Wyandotte, Kansas City, Mo 

My opinion on pictures recently played her». is as follows ; 

Title 



Star Producer. 

Remarks .„ _ 



Title 

Star 

Remarks 



Producer. 



If Every Exhibitor Doe? His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre 
Exhibitor 



this one very well. The Semon Comedies 
we are getting now are jiot as good as 
they used to be. — Y. M. C. A.. H. W. Knox, 
Ft. Leavenworth, Kas. 

"Courage of Marge O'Doone" — Just an- 
other rattling good picture from Vita- 
graph. Pleased 10U%. Y'ou cannot go 
wrong on this one. Patrons want more 
like it. — Star, Robert Schell, Olsburg, Kas. 

♦'Baree Son of Kazan," Anita Stewart — 
Here is the best northern picture I have 
seen. It's full of action, suspense and 
wonderful scenery and everything else 
that goes to make a first class film enter- 
tainment. Y'ou will make no mistake in 
boosting this to the limit. It is good 
enough for any house and will plase 100%. 
It holds my house record. Nothing cheap 
about this one. — Liggett, Madison. Kas. 



Four for Century on 

May Release Schedule 



A strong list of two-reel comedies is 
scheduled for release during the month 
of May by the Century Film Corpora- 
tion, it is announced by H. M. Herbel, 
sales manager of the comedy company. 
There will be four releases, starring such 
comedy favorites as Edna Marian, Wan- 
da Wiley, Eddie Gordon, Beth Darlington 
and Harry Engle and Hilliard Karr. 
Also the Century Follies girls, a bevy of 
film beauties, are scheduled for appear- 
ance in one of the month's releases. 

The four comedies in the order of 
their release, are "Itching for Revenge,'' 
starring Eddie Gordon ; "The Queen of 
Aces," starring Wanda Wiley; '"Love 
Sick," starring Beth Darlington, sup- 
ported by the Follies Girls, and "Slick 
Articles," 'in which Harry 'Engle and 
Hilliard Karr are co-featured. 



COL. H. B. VARNER, PROMINENT 
ORGANIZATION WORKER, DEAD. 

Lexington, N. C. — Col Henry B. Var- 
ner "father" of exhibitor organization in 
this state, and president of the state 
association, died at his home here last 
week. He was SS years old and operated 
six houses throughout the state. The 
organization he headed was one of the 
regional associations which broke with 
the M. P. T. O. A. at Chicago, and Var- 
ner since has been a director of Allied. 



STRONG F. N. PROGRAM 



Forty-eight Regular Releases and 
10 Specials for 1925-26. 



A stupendous program for 1925-26 has 
been announced by First National, ac- 
cording to the company statement just 
published. T. O. Byerle, Kansas City 
branch manager, has announced the com- 
plete schedule of his company as 48 reg- 
ular releases and 10 specials. 

4 with Colleen Moore. 

4 Corinne Griffiths. 

4 with Richard Barthelmess. 

3 featuring Constance Talmadge, 4 with 
Milton Sills, 2 with Barbara La Marr, 3 
with Johnny Hines. 

The all star offerings have been class- 
ified as follows : 8 Erl Hudson produc- 
tions, 4 Robert Kane pictures, 4 from 
Edwin Carewe, 4 from Marion Fairfax, 2 
from M. C. Levee, 1 J. M. Stahl and 1 
George Fitzmaurice. 



Following its policy of developing its 
own stars Universal is now grooming 
two well-known screen favorites for 
■-tcllar roles. They are Fred Humes and 
Edmund Cobb. These two are to be given 
t heir chance in two reel western plays. 



May 23, 1925 

ST. LOUIS NEWS 



Picture Row is to have a branch office 
of the Western Union Telegraph Com- 
pany. Business is on the boom. 



Houses reported closed in this vicinity 
include: Baxter Theatre, Novinger. Mo.; 
Isis Theatre. Brunswick, Mo.; Logan 
Theatre, Lok.iii, 111.; Community Thea~tre, 
Hunter, Mo.; Opera House, Irving, 111.; 
Opera House, St. David, 111.; Lannae Thea- 
tre, Worden, 111. 



THE REEL JOURNAL 

LINDELL BANDITS AT LARGE. 

The police of St. Louis have heen un- 
able to apprehend the four bandits who 
stuck-up the cashier of the New Lindell 
Theatre, 3517 North Grand boulevard, the 
night of May 5, securing $600. The rob- 
bery took place at 8:15 p. m. while hun- 



Page Eleven 



dreds of persons were in that vicinity 
and the house had a capacity audience. 



Several houses have changed hands 1 
recently. Included were: Folev Hall. 
Foley. Mo., to J. M. Masterson; Star Thea- 
tre, Paris, Mo., to K. K. Stephens; Wilson 
Theatre, Madison, 111., to Pete Parisian- 
Pa'ckwood Theatre, Wyaconda, Mo. to j' 
C. Kowman; Gem Theatre, Herrick III 
t" Dr. W. Bolt. 



An "alleged" baseball game will be 
played by nine male persons each from 
the Paramount and Fox offices. The 
city's largest recreational center, Forest 
Park, will be the scene of this libel on our 
alleged National Pastime. It's fortunate 
they selected a big place for their spasm. 



-isas.Qty 

Engraving & 
ColorplateCo 

8'!<an<t Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings 



^on time'' s^rvic 




INSURE YOUR FUTURE 
EARN $35-$90 WEEKLY 

Learn motion picture projection our 

.i sj way We are now conducting- day 
and nig-ht classes in a thorough course 
of motion picture projection and elec- 
trical science. 

Special 8-Week Course Starts June 1. 

This class specially designed for out- 
fit' town students. Classwork planned 
to cover the subject in shortest pos- 
sible time. Special price for entire 
course, $100. 

Write 

K. C. SCHOOL 

of Motion Picture Projection 

E. J. LIME, M«r. 

Ill XV. 18th St. Kansas City, Mo. 



= Twe cent! per 

*■ word payable In 

H advance. No ads 

s accepted for less 

= than 60c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mls- 
eellnneous Articles. 



Rates for other 
spaces furnished 
on request. 

JIUIBIUH1IMI 



OPERATOR AT LIBERTY 13 years on 
all makes projectors, mnztla and arc; good 
mechanic; steady and reliable; reasonable. 
<;o anywhere. Make offer. Rest refer- 
ences. Write "Operator," Box 203, Grain 
Valley, Mo. — Pit — 5-23. 

NEW SELF-PLAYI.\(; LINK PIPE 
ORGAN. .Meets every requirement of the 
pictures. Operated from booth or else- 
where. Library of new music rolls. Bar- 
gain. Wllbor A. Shea, Eastport, Maine. 

P3t-6-7 

Electric motors, generators of any volt- 
age, any size at bargain prices. Spe-cial 
12-incfa new Westinghmise fans at $17.60. 
lG-inch fans same make at $20.00. All 
110 volt, 00 cycle, single phase. General 
Distributing Co. Security Storage Bldg., 
I)ii I ii Hi, Minn. tf-5-23 

FOR SALE — Kansas State rights on 
"T Dust," a Miller Bros. 101 Ranch pro- 
duction. For particulars write Box --H. 
Isis Theatre, Arkansas City, lias., XV. G. 
Valerias. — Pit — 5-24. 



THEATRE OWNERS — 
Attention! 
Prevent fires In your theatre. Install 
the AMERICAN FIRE EXTINGUISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have a' fire. — 
American Chemical Company, Lebanon, 
Penna. — P5T — 5-17. 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltzers, Secburgs. Foto 
Players and others. 

J. XV. JENKINS SONS MUSIC CO., 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduce 
Portable I'ipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



Can give best screen results. Address M. 
G. F.. care Reel Journal. P0t-0-7. 



Wish to exchange or sell theatre; 1,500 
population; only theatre here; county seat 
tow-u; U50 seats; Sunday shows; brick 
building 24x72; fully equipped and ail paid 
for: exchange theatres, must be west of 
Minneapolis or in South Dakota. Address 
Mat Kohler. Buffalo, Minn INSt, 0-7. 



PICTURE SHOW EQUIPMENT FOR SALE 
in town of one thousand. Powers ma- 
chines screen, piaao, folding chairs, fans, 
etc. Own building and will lease. Only 
public hall in town, and used for high 
school indoor activities, etc. Other busi- 
ness reason for selling. D. B. Reist, own- 
er, Adrian, Missouri. C2t-5-10. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



OPERATOR AT LIBERTY. 
Have had 4 years experience on Powers, 
Simplex and Motiograph machines. Can 
give good reference. Will go anywhere. 



F. H. BOWEN 

Theatre Specialist 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



Heralds, 
Thro w- Away s, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

KEiffiiNE 



1 9th and Wyandotte Streets 
Kansas City - Missouri 



REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kmiii City, Mo. 



340 Douglas Bldg. 
Los Ang«le«, Calif. 



BHRGflUHMNNERS 




ANY LENGTH UP TO 12 FEET 
ANY WIDTH UP TO 3 FEET 
NORMAN FEATHER 

Suite One 
Gayety Theatre Bldg. 
KANSAS CITY, MO. 




Ad No. 3 



BY 



H. C. WITWER 



America's Most Celebrated Humorist 



To Other Workers 
in the Movie Racket:-- 



Note — You Can Get 
'THE PACEMAKERS" 

Only Thru 
Film Booking Offices 



This is the 3rd Ad. I'm committing, and I must say, as far as the 
first one was conceived like the guy which dropped the light in the gas 
tank, I got results ! Several People call me up every day telling me they 
read my Ad. for "The Pacemakers," and urging me to Abandon Ad. writ- 
ing and hurry back to other Types of Fiction. 

You can Twenty-four Sheet this Fact to the slant-eyed world, 
Brothers, "The Pacemakers" is going to be more of a riot than a Riot 
itself! They will be better than "Fighting Blood," if such a thing is 
possible, and funnier than "The Telephone Girl," though I know such a 
statement challenges belief! 

I'll say this baby, Mons. Wesley Ruggles, directs a wicked picture! 
He keeps Action in one Eye and a Great Cast in the other; and believe 
me, with that Cast in his eye, he makes Ben Turpin look like an Ama- 
teur Squinter! George O'Hara, Alberta Vaughn, Al Cooke, Kit Guard 
and Stanley Taylor; laugh that layout off! 

I wrote the stories myself, but even that hasn't stopped "The Pace- 
makers" from being two-reel knockouts! 

Ask the man who screens One ! 



Yours for giggles, 




I Ur$s" 



V 




THEMATIC Music Cue Sheets Available On All Our Features 





Q7»e cpilm Trade Waper of the South'u>e>stj 



mtJZ^tWtX?: 





^ %l \*v 1 



VL66PS THCATfteS PACKep 

knows nr- 







Standard 
Cinema Productions 

Released by 

Film Booking Offices of America, Inc. 

Snower Bldg., Kansas City, Mo. 106 So. Crosi Street, Little Rock, Ark 
i312 Olive Street, St. Louis, Mo. 127 So. Hudson, Oklahoma City, Okla. 



May 30, 1925 



THE REEL JOURNAL 



Page Three 



^ t jai.-..^.jj)^.'-^^-.^i^^:^!.,A'-^~:'L.::-: -.'.' -- 1 ---. ■J«^lk»ife^*.'i-J^V- l ..t!A^^.-WF-B? 



16 



Boosts for Financial Independence! 

Have You Played Them All? 

Here's the cream — the pick — of the 1924-25 film market. Look at the reports; read 
how picture after picture has smashed through to new records throughout the nation- 
then surely, after you've established the facts, you'll remember again the same old 
story— in pictures, "FIRST NATIONAL FIRST! 



"MADONNA OF THE STREETS" 

with 

Nazimova and Milton Sills 
"TARNISH" 

with 

May McAvoy 
"THE SILENT WATCHER" 

with 

Glenn Hunter 
"SO BIG" 

with 

Colleen Moore 
"AS MAN DESIRES" 

What a Picture! 

Milton Sills 



"CLASSMATES" 

with 

Richard Barthelmess 

"IN HOLLYWOOD 
POTASH AND PERLMUTTER" 

"FRIVOLOUS SAL" 

A J. K. McDonald Production 

"INEZ FROM HOLLYWOOD" 
Anna Q. Nilsson 

"HER NIGHT OF ROMANCE" 

A Great Title Plus 

Constance Talmadge 



AND THESE BIG SPECIALS 

Their Popularity Already Nation- Wide! ! 
"THE SEA HAWK" "ABRAHAM LINCOLN" 

An Adventure Smash ! with 

Milton Sills Tne Beaut 'f u ' Story of the War President 



THE ONLY WOMAN" 

with 

Norma Talmadge 

"SUNDOWN" 

A Mighty Epic of the Rousing West 



"SECRETS" 

Norma Talmadge's Best 



Book First National and let the other fellow worry about summer business! 



Kansas City, 
1712 Wyandotte 



First National Pictures, Inc. 



St. Louis, 
3319 Locust 



la<, r ^.-ii^,M ; '.j~.^..i,.>'»w^^ 



Page Four 



THE REEL JOURNAL 



May 30, 1925 




BEN SHLYEN 

Publisher nnd ]<:ditor 
C. C. Tucker. Aav. ilgr. 

Circulating in Missouri. 
Kansas No. Oklahoma 
No. Arkansas, West. 
Kentucky. West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
RKEL J O V R IV A V 

PUBI.ISHIVfi CO. 

Mainstreet Theatre Itblu. 

Kansas City* Mo. 




The Convention s Message 

Play dates are the protectors of the exhibitor, 
who is threatened with producer-owned opposition. 
At least that is the courage given the exhibitor at 
the Milwaukee Convention. But this does not mean 
that one individual exhibitor can thus protect him- 
self. It means that if all exhibitors stand together 
on this measure and use their play dates with the 
greatest discretion they can with a great unified 
number of these "little soldiers," as the convention 
has termed them, control the market. Thus lessen- 
ing unfair competition. 

This is an old argument presented in a new way. 
Many have been the times that exhibitors have been 
urged to not be too free with their play dates — to 
not overbuy ; to not overload themselves with more 
pictures than they could use from one producer or 
another. If the present warning is not to be heeded 
more than those given in the past, then the conven- 
tion has been in vain and exhibitors might as well 
disband their organization. 

It is hard at this time to say the convention was 
a great success. It was, however, the best attended 
exhibitor conclave since the M. P. T. O. A. has been 
organized. The purpose of the convention was a 
mighty one — the Independence of the exhibitor must 
be preserved, if he is to continue in business. But 
whether or not the resolutions and declarations 
brought forth at the convention, bring about this 
freedom the exhibitors seek, is something that only 
the future can tell. 

The Independent producers and distributors 
have a place in this industry. Trust control is some- 
thing that should be abhorred. If this industry is 
to grow and prosper, a safety valve must be main- 
tained. The co-operation pledged by the exhibitors 
and the Independents for one another can keep down 
monopoly. But these pledges must not be forgotten. 
Keep your promises, stick to your resolutions. 
Those delegates who attended the convention should 
convey to their fellow exhibitors the spirit and the 
message of the convention. Impress upon them the 
importance of adhering to your "declaration of in- 
dependence." And when the M. P. T. 0. A. meets 
again next year, you will not again bring up the 
same fears — you will have accomplished something. 



News I 
Highlights \ 



f^ds.ie^iiiic^Dto 



Balaban ami Katz have 
bought an interest in the 
Chicago circuit of Lubliner 
and Trinz, according to an 
announcement made in Chi- 
cago this week. It is as- 
sumed that the negotiations 
between the two big circuits 
will eventually mean a mer- 
ger nf booking arrangements. 



Sam Rork, long identified 
with First National and a 
veteran producer, has joined 
Producers Distributing Cor- 
poration, John C. Flinn, gen- 
era] manager, announces. 



Charlie Chaplin lias just 
completed final scenes for his 
new picture "The Gold Rush," 
a comedy which cost more 
than a million to make, it is 
claimed. The first scenes 
were shot February 7, V>ZA. 
and the final scenes were 
taken April 16. 1925. "This 
is the picture I want to be 
remembered by," Charlie says. 



Senator Harreld of Okla- 
homa, speaking before the 
M. P. T. O. of Oklahoma in 
a recent meeting in Oklahoma 
City, made it clear to the boys 
that when they needed any 
help around Washington to 
give the signal. 



Charlie Chaplin's balloon 
trousers, trick cane and flap- 
ping shoes are his own mo- 
nopoly, so ruled the court in 
Los Angeles this week in 
handing down a decision fa- 
voring Charlie in his suit 
against Charles Amador, self- 
styled Charlie Aplin. 



Warner Brothers Pictures, 
Inc , reports a net profit of 
$1,101,950 for the year ended 
March 31, 1925. The figure 
represents profits after pay- 
ing interest charges and Fed- 
eral taxes. 

The amount is the equiva- 
lent to $5.50 per share on 209,- 
000 shares of Class A stock. 
After allowing for Class A 
dividends the balance is equal 
to $2.29 a share on the 350,- 
000 shares of common stock. 



No 

"Exclusive 
Rumors" 

but 

Established 
Facts 



The Journalism of the 
industry seems t « » be de- 
veloping a new "gag" to 
impress the ri ader. Some 
trade papers persist in 
printing astounding scare 
heads atop long stories and 
take pride in pointing out 
that "it is exclusively ru- 
mored to the (such and 
such paper.) 

The Reel Journal sees no 
call to fill its columns with 
"exclusive rumors." Our 
business, as we see it. is 
to cover the news of the 
week, briefly ami accu- 
rately tola Cor the con- 

venienc f tin- busy read- 

er, We see no crying need 
for superlatives of descrip- 
tion — no demand for propa- 
ganda work. 

Isn't it time to unit this 
everlasting kidding r lokel r 
L.ts have b-ss bunk and 
more business in tliis in- 
dustry. 

Our pardon, readers, if 
this savors of missionary 
work, tout here's our 
pledge I" publish only our 
honest news ami views — 

52 Weeks in the Year. 



THE REEL 
JOURNAL 

The Film Trade Paper 
of the Southwest. 



P-A-R-A-M-O-U-N-T 
P-I-C-T-U-R-E-S 

SPELL SUMMER BOX-OFFICE SUCCESS 

Paramount Directors, Paramount Stars and Paramount Casts, plus an unequaled 
national advertising campaign in the country's leading magazines, farm journal* and 
trade papers assures BOX-OFFICE SUCCESS immediately you announce a PARA- 
MOUNT PICTURE. 

PARAMOUNT PICTURES appeal to every possible audience the film theatre! can 
attract— THEY ARE BONA-FIDE AUDIENCE PULLERS! 

HERE ARE A FEW FROM THE SECOND FAMOUS FORTY — THEY 
HAVE A READY-MADE AUDIENCE AWAITING THEM. 

GLORIA SW ANSON 

IN 

"MADAME SANS GENE" 



(Madame Devil May Care) 



ZANE GREY'S 
"The Thundering Herd" 

The Greatest Western Drama Ever Filmed. 
BAR NONE! 



LEATRICE JOY 

IN 

'The Dressmaker From Paris" 

Fashions, Comedy, Romance 



ZANE GREY'S 
"The Light of Western Stars" 

A Smashing Western Drama with 
Jack Holt and a Big Cast 



THOMAS MEIGHAN 

IN 

"Old Home Week" 

An Exploitation Gem 

POLA NEGRI 

IN 

"The Charmer" 

Charming Fascinating, Thrilling 



RAYMOND GRIFFITH 

IN 

'Forty Winks" 

A Great Comedy Picture 



A Few Box Office Winners From the First Famous Forty! 



BETTY BRONSON 

IN 

"PETER PAN" 

EMERSON HOUGH'S 
•NORTH OF 36" 



CECIL B. DEMILLE'S 

"GOLDEN BED" 

ZANE GREY'S 

"THE BORDER LEGION' 



GLORIA SWANSON 

IN 

"MAN HANDLED" 

and 

"WAGES OF VIRTUE" 



THOMAS MEIGHAN 

IN 
"COMING THROUGH" 

JAMES CRUZE'S 

"THE CITY THAT NEVER 

SLEEPS" 




Book NOW for the 8th Annual Paramount Week — Sept. 6th to 12th, Inclusive. 

Famous Players-Lasky Corporation 

Paramount Pictures 



110-112 West 18th St. 
Kansas City, Missouri 



3721 Washington 
St. Louis, Missouri. 




"If it's a Paramount Picture it's the best show in town. 



Page Six 



THE REEL JOURNAL 



May 30, 1925 



ALLIED AND M. P. T. O. A. UNITE 

Following Song Battle Over Issues, Unity Comes As Surprise On Last 
Day. Increase Directors to 30. 

Milwaukee — Following days of long 
conferences and heated contention over 
points at issue, the M. P. T. O. A. and 
the Allied organizations again united 
their forces on the closing (Jay of the 
convention, Saturday. Allied now be- 
comes a part of the national organization. 
The Board of Directors was increased 
from 25 to 30 members, allowing Allied a 
quota of ten, and meeting their demand. 
R. F. Woodhull was elected president and 
Louis Sagal was re-elected treasurer. Los 
Angeles was successful in landing the 
1926 convention. 

\'ew directors for the united organiza- 
tion follow: 

New Directors Named. 
Sydney S. Cohen, chairman; A. A. 
Kaplan, A. C. Ziering, J. Miller. 
Charles Nathan, James Ritter, Al 
Steffes, R. R. Biechele. H. A. Cole, 
Glen Cross, N. C Rice, W. W. Watts. 
John A. Schwalm, Glenn Harper, A. 
A. Elliott, Harry Davis, L. M. Sagal, 

A. Julian Brylawski, Joseph M. Seider, 
Frank Keener. Nathan Yamins, Eli 
Whitney Collins. J. J. Harwood, J. H. 
Whitehurst, Fred C. Seegert, E. M. 
Fay, Fred Dolle, M. E. Comerford, L. 

B. Wilson and Jake Wells. 




SYDNEY S. COHEN 



COHEN'S ADDRESS TO THE INDEPENDENTS 



The most important development in the 
battle being waged for "independence" 
was the appearance of Sydney S. Cohen 
before the group of producers and dis- 
tributors. 

Cohen made a very forceful address, 
without flourishes or flowery language. 
He spoke to them as one business man to 
anothei . 

Declaring tb.it the Milwaukee gathering 
was for the purpose of the protection of 
their investments Cohen added that in bis 
opinion it was "close to tin- millenium in 
the picture industry" when be was in- 
vited to meet producers. 

"1: shows the changing spirit of the 
tunes.' - In- said. "Several years ago you 
had not suffered sufficiently to have this 
-on of meeting. But you producers and 
distributors are today in a worse plight 
than the theatre owner. We, at least, 
have a semblance of an organization. 

"It lakes time- to organize," be went on. 
"it takes time to build and develop an 
Tganization. It is much like raising a 
Family The children suffer from all sorts 
of complaints before they grow up. The 
theatre owners' organization has passed 
the colic stage. But I see a spirit of 
determination in your faces that makes 
me feel that the crisis that besets 75 per 
cent of the purchasing power of the in- 
dustry is appreciated by von. The other 
25 per cent of the purchasing power is 
'i eanized. w ell organized."' 

He declared that it would take more 
than talk and chatter to offset the exist- 
ig ^ difficulties. "You „,,.„ must organ- 
ize." 1'e said, "and have a high powered 
executive who will, at least understand 
the difference between a one sheet and a 
three sheet. You must organize in each 
key city so von i an gel play dates. The 
quality of the some fifth, sixth, and 
' enth grade product arc made first 
ide m sales because of high powered 



sales organizations. Some of you produc- 
ers make very good pictures, but there 
are some of you who keep your good 
pictures under cover to the public. 

"V"ii must organize intensively. You 
must make definite arrangements and 
commitments this week. You must help 
us organize, for our problem is your 
problem. We have a mutuality of pur- 
pose. The first thing I would suggest is 
that you simplify your contracts. Take 
out all the unnecessary phraseology. 
Some lawyers think they earn their pay 
by putting a lot of clauses in a con- 
tract Get the contract simple and equit- 
able. Get it to look as much like an 
order blank as possible. Prepare it in 
two paragraphs if possible. Then you 
won't have the distrust which permeates 
this business from its very inceptoin. 

"Playdates should be made pay dates. 
A lot of things could be brought about by 
proper organization. We want no arti- 
ficial shackles, we want a fair opportun- 
ity for our honest efforts. That is all." 



THEATRE CHANGES. 

Alamo. Term., Scout Theatre, Mrs. S. 
B. Follis has sold this theatre to Mr. O. 
E. Howell and will be retained as man- 
ager. 

Fornfelt, Mo, Midway Theatre, out of 

business. 



Flat Rock, III, Palace Theatre, will be 
closed temporarily to install new lighting 
system. Expect to reopen June 1. 



Irving, 111., Opera House, C. O. Car 
inker closed for summer. 



Makanda. 111.. Opera House, closed. 



AT THE CONVENTION 



From Kansas — A. F. "Peck" Baker, Mr. 
and Mrs. R. R. Biechele and Fred Meyn 
of Kansas City; Maurice Jenks of To- 
peka, and Mr. and Mrs. Wm. Gable, Be- 
loit. 

» » * 

From Missouri — Mrs. J. M. Kennedy, 
Auditorium, Kirksville; Charles T. Sears, 
Grand, Brookfield ; Charles Goldman, L. 

C. Hehl and Miss Bessie Schulter, St. 
Louis. 

* * * 

The Independent Exchangemen of Kan- 
sas City and St. Louis were well repre- 
sented by E. C. Rhoden, Midwest F'lrr. 
Distributors, and F. J. Warren, Standard 
Films of Kansas City ; Tom Leonard, 
Progress Pictures Corporation ; Barney 
Rosenthal and Nat Steinberg, Columbia 
Pictures Corporation ; Jack Weil. Weil 
Productions, and Sam Werner United 
Film Service of St. Louis. 

* * * 

The equipment and supply dealers also 
had a convention of their own. F. H. 
Bowen of the Heywood-Wakefield Co. ; C. 

D. Struble of the Yale Theatre Supply 
Co., and T. F. Cole of the Cole Theatre 
Supply Co., all of Kansas City, were 
there. 

* * * 

The Universal sales force moved en 
masse from their sales meeting at Chi- 
cago and took the convention by storm. 
Bob Gary, Kansas City, and Jack Mere- 
dith. Dallas, exploiteers, got a lot of ad- 
vance publicity and brought the "U" man- 
agers into town, headed by Carl Laemmle, 
in a parade that blocked traffic. The 
Universal gang had their own band with 
them, and the managers dressed in white 
coats on which was painted "54 on Uni- 
versal^ Second White List." Big ban 
tiers displayed this same wording. 

* * * 

And later in the day in the midst of 
the exhibitors session at convention hall, 
the Universal band and gang marched 
right in and almost broke up the meet- 
ing. 

» * * 

Met a lot of old friends who are former 
Kansas Citians — F. F. Nine is now Vita- 
graph branch manager at Milwaukee; 
Maurice Joseph with Universal in Al- 
bany ; Ed Grossman. Epic Films, Chi- 
cago ; L'. W. Alexander. Universal. Chi- 
cago; Cliff Reid, now of Chicago. All of 
the boys conveyed their best wishes to 
their friends in the Kansas City territory. 

Mt. Olive, 111. Odd Fellows Temple, 
closed for summer. 



Percy. III.. Princess, closing for summer. 



Ouincy, III.. Familv Theatre, sold to 
Mr". A. H. Barry. 



Piedmont. Mo., Princess Theatre, sold 
to Everett Sawver. 



Sikeston, Mo., Grand Theatre, sold by 
Thos. Arnold to L. B. Curtis and then 
sold bv Mr. Curtis to O. W. McCutcheon. 



"ranklin III.. Princess Theatre, sold 



Meinlon. \fo.. Pastime Theatre. Mr. M. 

Minor ad\ i-r- theatre closed. 



Tamaroa. 111.. Pastime Theatre, closed. 



May 30, 1925 




THE REEL JOURNAL Page Seven 

EXHIBITORS- 

You know what you did with 

"THE SPEED SPOOK" 

WAKE UP 

in time for this new one and 

book for 

BIGGER PROFITS! 

JOHNNY NEARLY 
HIM EX BIRD 

Here's a sparkling, bubbling 
draught of entertainment that lit- 
erally foams and fizzes with Glee!!! 
In a veritable shower of generosity, 
Johnny dispenses milk, love and 
laughs, and drives his wagon to a 
glorious victory for BIGGER and 
BETTER BABIES ! ! ! 




Photoplay Says — One of Six Best Pictures of the Month. 
Write, Wire or Phone for Dates — 

MIDWEST FILM 



130 W. 18th St., 



DISTRIBUTORS 

E. C. Rhoden Mgr., 



Kansas City. Mo 



Page Eight 



THE REEL JOURNAL 



May 30, 1925 



F. B. O. Announcement 
Names 64 For '25-'26 



Mo.-Kan. M. P. T. O. To 
Vote on Union June 8 



Series of Thomson, H. C. Witwer and 
Sam Hellman's Offered Too. 



Film Booking Offices of America, Inc.. 
the bulk of whose productions are made 
in Hollywood, announces one of the 
heaviest production schedules for the fall 
and winter season of 1925-26 in the re- 
cent annals of the motion picture indus- 
try. 

The new program will embrace 64 
features, 12 of whicli will be Gold Bond 
special productions, including stories 
from such nationally famous authors as 
Gene Stratton-Porter and Laura Jean 
Libbey, with no less than two produc- 
tions by Emory Johnson, maker of such 
memorable attractions as "In the Name 
of the Law" and "The Third Alarm" and 
a series of Fred Thomson super-westerns, 
according to R. E. Churchill. Kansas 
City manager. 

The Gold Bond specials will consist of: 

"Drusilla with a Million," an Associated 
Arts Corporation production, based on the 
famous novel by Elizabeth Cooper and 
directed by F. Harmon Weight, starring 
.Mary Carr, with Priscilla Bonner and 
Kenneth Harlan in support. 

"Pnrlslnn Nights" Coming. 

"Parisian Nights," a Gothic production, 
,s the second, and co-stars Elaine Ham- 
merstein and Lou Tellegen. with Renee 
Adoree prominent in support. 

<\ ilardner Sullivan's second independ- 
ent production for F. B. O. distribution, 
called "If Marriage Fails?" and featuring 
Jacqueline Logan, Clive Brook and Jean 
Hersholt, is also scheduled as a special. 

"The Keeper of the Bees," the well 
known novel by the late Gene Stratton- 
Porter, is fourth. 

''When His Love Grew Cold." one of 
the four Laura Jean Libbey stories which 
F. B. O. purchased from the estate of the 
late author, is now in course of produc- 
tion on the F. B. O. lot, and will be fol- 
lowed by "A Poor Girl's Romance" an 
equally famous Libbey romance. 
Johnson Jpictures. 

Emory Johnson and his well known 
mother, Mrs. Emilie Johnson, are prepar- 
ing the story and continuity of "The 
Last Edition," the young director-pro- 
ducer's new effort, which will immortalize 
the profession of journalism. 

Mr. Johnson will shortly sail for the 
Scandinavian countries where he will pro- 
duce a special for F. B. O. with the co- 
operation of the Norwegian and Swedish 
governments, called "Happiness." 

"The Isle of Retribution," written by 
Edison Marshall, will be produced on ail 
unusually lavish scale by Film Booking 
Offices 

Film "Flaming Waters.'' 

"Flaming Waters," an original story by 
E. Lloyd Sheldon, well known scenarist, 
will be produced as soon as a cast is 
assembled. 

It is also planned to put into produc- 
tion a railroad melodrama, tentatively 
titled ''The Midnight Flyer." 

In addition to the twelve specials, there 
will be 52 program pictures, embracing 
the Evelyn Brent series of crook melo- 
dramas; the Maurice Flynn series of com- 
edy dramas; the Richard Talmadge series 
of action comedy melodramas; the Fred 
Thomson series of Western specials and 
Mi.' Bob Custer series of Western adven- 
ture stories, Churchill said. 



3 New Universal Salesmen. 

Universal has added three new sales- 
men to its sales staff. Harry Taylor, new 
manager, announced this week. The new 
sales trippers arc Lee Balsly formerly 
manager of the We tern Pictures Com- 
pany, Irwin Dodson, and Mr. Kidd. who 

:s from one .if the largest automobile 

houses in the city. 

1 nivei al i- making an appeal tn all 
exhibitors in save their dales until they 
ee i ail Laemmle's new complete servio 
contract, Taylor said. 



' With one possible exception I can 
see no barrier that may stand in the way 
of the affiliation of the M. P. T. O. 
Kansas-Missouri and the M. P. T. O. A. 
when our board of directors meet June 
8," said R. R. Biechele, president of the 
Kansas-Missouri body. who returned 
Monday from the national convention in 
M ilwaukec. 

"The lone exception is taking money 
from the Independents under the pro- 
posed play date plan,'' Mr. Biechele con- 
tinued. "The plan in itself is a good 
one, I'll grant you. but we, as exhibitors; 
are not going to be over-anxious about 
receiving money from any group of ex- 
changes, or any one else, for that matter. 
Of course I don't know what may hap- 
pen at our directors' meeting. I am 
merely expressing an opinion. Then, 
again, the meeting of the national board 
of directors, the policy outlined at that 
meeting and the concrete results of it 
will be a great factor in molding the 
opinion of Kansas and Missouri, as far 
as affiliation is concerned. 

"I beleve most of the members of our 
organization are satisfied with the Mid- 
dle Western and Western representation 
on the national board, as far as per- 
centage is concerned, any way." 

Mr. Biechele was elected to the na- 
tional board of directors. 



OTOOLE ASSAILS 
MONOPOLY 



Burkan Arbitration 

Plan is Adopted 

Milwaukee — Two resolutions were 
adopted at the close of the National Con- 
vention of the M. P. T. O. A. here last 
week. 

The Burkan plan for development of ar- 
bitration between producer distributor 
and exhibitor wherever an exhibitor 
feared his property was in danger from 
encroachments of producer-operated thea- 
tres was adopted. Many exhibitors ex- 
pressed the belief that the development 
of arbitration on a national basis involv- 
ing such questions would prove more 
effective than "The War Chest." 

Anothe r resolution commends the De- 
partment of Justice for taking up the in- 
vestigation of the activities of Film 
Boards, and offered to aid the Depart- 
ment in every way. 



"Speed Spook" Boom in Springfield. 

Midwest Film Distributors have just 
received a very good report from the 
manager of the Electric Theatre. Spring- 
field, Mo, on "Speed Spook," according 
to E. C. Rhoden, manager. The report 
stated "The Speed Spook" car was a 
wonderful help, and with the assistance 
of Mr. Thomson, who is handling Ibis 
novel exploitation stunt, the picture was 
put over to a tremendous business. 
Thursday night opened to capacity, which 
is the first time the Electric Theatre has 
turned them away on this particular 
night of the week. 



Freedom of the theatre was stressed by 
M. J. O'Toole, president of the M. P. T. 
O. A. in his report to the convention at 
the opening session. He declared : 

"As theatre owners, we cannot tolerate 
questionable practices in this business of 
any kind no matter from what section 
these may proceed. Every form of com- 
bination which seeks an unfair end 'and 
every individual act which places busi- 
ness expediency above honesty and 
square dealing must be uniformly con- 
demned. In no other way can we be 
certain of success. 

"Any contrary course is basically and 
fundamentally unhealthy and unsound 
and will meet with merited public disap- 
proval. 

"This in the broad American way means 
the centralized control situation. The de- 
tails must be worked out by having the 
different divisions of our Industry re- 
main in the special fields for which their 
energies and greater usefulness in the 
business fit them. 

"What is tantamount to alien and non- 
sympathetic ownership of theatres is not 
only unbusiness-like, unfair and unethical, 
but it is distinctly opposed to good pub- 
lic policy when the community institu- 
tion character of our theatres is consid- 
ered. 

"1 believe that all problems within this 
business can be handled in a mutual way. 
Mutual confidences constitute the only 
sane business standard. We are grad- 
ually making this fit more perfectly into 
the affairs of our Industry. 

"When we reach the consummation of 
these situations, many of the evils which 
we now complain of will disappear as all 
are due to a violation of some definite 
form of business ethics and the lack of 
common understandings in many transac- 
tions." 

In discussing the question of producer- 
ownership of theatres President O'Toole 
stated that he was convinced that it was 
against the better interests of the indus- 
try for producers of pictures to acquire 
ownership of theatres as in every in- 
stance, it resulted in unfair opposition to 
theatre owners in the territory who had 
given their time, money and experience 
to build up these great community cen- 
ters. He declared that he believed the 
good judgment of the producer would 
eventually lead them to an understand- 
ing of this problem along such mutual 
lines as would enable all to remain in 
business and fit their energies into the 
particular spheres for which they were 
best fitted. 



"Film Mutilation and How to Pre- 
vent It"— Watch For It! 



British and French 

Send Delegates 

The convention assumed an Inter- 
national aspect, when exhibitors from 
England and France were introduced 
The British delegation consisted of 
Messrs. King, Barber. Gale, Cunning- 
ham, McDonald and Cooper. The 
French delegates : Guy Vilmorin and 
Rene Batigne. There were also some 
50 or more delegates from Canada. 



May 30, 1925 



THE REEL JOURNAL 



57 PICTURES, INCLUDING 5 SPECIALS, 

REVISED PROGRAM FOR FIRST NATIONAL 

First National Pictures will release a total of fifty-seven pictures for the year 
beginning September 1. 1925, according to a revision of the production schedule made 
by°R. A . Rowland, general manager of production, T. O. Bycrle, local manager an- 
nounced 'this week. Fifty-two of these pictures will be in the group of releases 
known as the Winner group; the remaining five will he produced and marketed as 
specials, he said. 

The specials include ''The Lost World," 
a First National-Watterson R. Rothacker 
production of Sir Arthur Conan Doyle's 
novel. 

"Winds of Chance." Frank Lloyd's pro- 
duction based upon Rex Beach's novel of 
Alaska. 

"The Viennese Medley.'' a June Mathis 
production from the novel of Vienna dur- 
ing and since the war, by Edith ( I'Shaugh- 



Page Nine 

Jay Means Building 
New House on South Side 



nessy. 

"Men of Steel,' 
from R. G. Kirk': 



new screen version 
reat novel. 



of 



starring Milton Sills, 
story, "United States 
Flavor." 

"'Quo Vadis," the 
Henry Sienkiewicz's 

Thirty-eight of the group of 5_! Winner 
releases are named in Mr. Rowland's re- 
vised list of productions scheduled. They 

are : 

-The Half-Way Girl," rn.nl Lloyd Shel- 
don's story, with Doris Kenyon and Lloyd 
Hughes featured. 

"The Come-Baek." from M. I'. C. Craw- 
ford's new novel, starring Milton Sills. 

"Graustark," a new and modernized 
screen version of George Barr McCutch- 
eon's novel, made by Jos, M. Schenek, 
starring Norma Talmadge. Directed by 
Dimitri Buchowetski. 

• •SluT.' l.i'. i\.-." from Hubert osborn.-s 
stage play, starring Richard Bartheimess 

"Classified," from Edna Ferber's short 



story, with Corinne Griffith in the stellar 
role. 

"The Paee That Thrills," from :l story 
by Byron Morgan. Ben Lyon and Mary 
Astor will be featured. 

the Dark Angel," from H. B. Trevel- 
yan's play. Produced by Samuel Goldwyn 
and George Fitzmaurice, featuring Ro- 
nald Colman. 

"Flora Finds a Gentleman," from a 
story by Elise Jean Jerard, in which Saw- 
yer-Lubin will feature Barbara La Main-. 

"The Unguarded Hour." from Marga- 
ret ta Tattle's new novel. 

"The Sea Woman," by Willard Robin- 
son An Edwin i larewe product ion. 

"The Splendid Road," a Frank Lloyd 
production from Vingie E. Lot's now 
novel. 

''We Moderns." from Israel Zangwill's 
play, starring Colleen Moore. 

"The Scarlet Saint," from a short story 
by Gerald Beaumont. Mary Astor will be 
the featured player. 

"The Dangerous Mrs. Denham." by Vio- 
let Elsie Low. -11. This will 1" a M ( '. 
Levee production. 

"The Mini She Bought," by Pearl Hobs 
Bell. A Constance Talmadge picture pro- 
duced by Joseph M Schenek. 

"Invisible Wounds." by Frecerick Pal- 
mer. The first of four Robert Kane pro- 
ductions to be made for First National re- 
lea se. 

"Forever After." from Owen I 1 
play A starring vehicle ror Corinne Grif- 
fith. 

(Continued on Page 15.) 



Jay Means, owner of the Murray 
Theatre. 27th and Walrond streets, is 
now ha\ in", plans prepared for a new 
1,000-seat house to he built at 39th street 
on I'rospect avenue This new theatre 
will he just around the corner from the 
Ellsworth Theatre. Although the com- 
plete plans have not been announced, it 
is understood that the new house will 
'pirate as a popular priced theatre with 
a straight picture policy. Mr. Means 
expects the new theatre to he finished 
by the opening of the fall season. 



"EARLY BIRD" TO GO A WEEK 
AT PALACE THEATRE WICHITA 

.Stanley N. Chambers, managing direc- 
tor of the Consolidated Amusement Com- 
pany, Wichita, wall play Johnny Mines' 
second release. "The Early Bird,'' a week 
m the Palace Theatre, plaj date to be 
the first week in June. Johnny Him- 
firmly established himself in the hearts 
of Wichita movie fans which was tested 
bv the big business "Speed Spook" en- 
joyed according to E. C. Rhoden of 
Midwest Film Distributors, through whom 
the 'picture is released. 

''The Early Bird" is ah., set for an 
early one-week rim in the [sis Theatre. 
Topeka, Kas. 



Save dates for 








Reginald Denny s re- 
markable ability and 
wholesome, lovable per- 
sonality, have brought 
him tn the fore as the 
most popular light com- 
edian on the screen to- 
day, Here he portrays, 
in one of the 
most refreshing 
stories of today. 
a man afraid of 
women — and con- 
stantly beset by 
them. As thrilling 
and convul- 
sing a role 
as Denny 
has ever 
played. 





Hoot 

IBSOtf 



From the novel 
bv Elmer Davis 
A Harrv Pol- 
lard Product ii i 



A UNIVERSAL JEWEL 



Between love-making and taming the 
wildest horse on the ranch, Hoot Gib- 
son lets loose with everything that has 
made him such a popular figuri on 
the screen. He springs si yei il n< v 
surprises that will entertain and thrill 

,';',' ,.,!"- X[ y i:USAI ' s FAMOUS RANCH 
i.it'LLs- help round-out this real 
""' I hwhile romance of the vast west. 



With Marion N'ix- 
on, \\ tlliam Steele, 
Arthur Mackley, 
Harry Todd Fred 
Humes a nd Violi I 
La Plante 
Story by Will 
Lambert 

Directed by Ed- 
ward Sedgwick 



_A UNrVERSAC- GIBSON PRODD.CftQN 





FEATUR] 

IS F.B.O' s COM 
YOUR INDEPE 
YOUR PROSPE 
OF 1925-1926 



HERE ARE F.B.O'.' TWELVE GOLD BOND SPECIAL 



"DRUSILLA 
WITH A MILLION" 

Unquestionably F. B. O.'s finest Gold Bond Special for the season of 
1925-26. produced from Elizabeth Cooper's famous book. A magnif- 
icent picture with which the finest theatres throughout the world can 
win added prestige and with which they can set new high box office 
records. Presented by Mr. O.. E. Goebel. An Associated Arts picture 
to be advertised nationally in the SATURDAY EVENING POST with a 
big campaign to reach and influence more than 20,000,000 people. The 
players — Kenneth Harlan, Mary Carr, Priscilla Bonner and many others. 
P. B. O. sincerely believes that the industry will see no finer motion 
picture this year. 

Mrs. Gene Stratton Porter's 
Latest and Greatest Success 

"THE KEEPER OF THE BEES" 

It is with a feeling of justifiable pride that we announce our Gold 
Bond Special, "THE KEEPER OF THE BEES," one of Mrs. Gene 
Stratton Porter's finest successes. As the most widely read author in 
all America and with her millions of followers, plus the National Cam- 
paign of advertising F. B. O. is now carrying in McCall's magazine 
with its 2,000,000 circulation per month while the story is running 
serially and the big campaign of National advertising being done by 
Doubleday Page & Co. on the book edition of the story, this Gold Bond 
picture is marked for extraordinary results. Watch for release date. 
Produced by J. Leo Meehan. 

O EMORY JOHNSON 

^" Super Special Productions 

This announcement of two Gold Bond Specials from Emory Johnson 
will be greeted by salvos of applause from thousands of exhibitors. 
The first Special will be "THE LAST EDITION," a thrilling melodra- 
matic newspaper story starring the great RALPH LEWiTS. The second 
Special will be a tremendous production titled — "HAPINESS." Both 
are exceptional productions of big time box office appeal. F. B. O.'s 
usual high powered exploitation will back both these specials. 

"PARISIAN NIGHTS" 

\ Gothic Picture directed by AL SANTELL starring ELAINE HAM- 
MERSTB.IN, LOU TELLEGEN, RENEE ADOREE and exceptional cast. 
\ mtv of tin- wickedest city in the world — Pars — surcharged with all 
ill. in. and romance action, and drama that can be packed into a 
featured production. It has class, rare production touches, tremendous 

1 1 i both in titl.- ami story and gives exhibitors another Gold Bond 

Special thai will register with a resounding smash at the box office. 

"IF MARRIAGE FAILS"-? 

In this bis latest production Mr. Sullivan gires to F. B. O.'s exhibitors 
:, picture with a great ! >■ ■ x office title plus a great story. With that 
lovely young star, JACQUELINE LOGAN, supported by Clive Brook and 
JEAN HERSHOLT and other artists, "IF MARRIAGE FAILS" cannot 
miss, particularly If handled in the manner outlined in our showmans' 
Press Hook Superbly ilii ted by JOHN INCE. 



Laura Jean Libby's Sensational Success 

"WHEN HIS LOVE GREW COLli 

Millions of fans will flock to see Laura Jean Libby's romanti(|f 
transferred to the screen. And as for title, you 1 can just wrBI 
own ticket as to the possibilities of "WHEN HIS LOVE (JREWfl 
Just made to order for a mop up for thousands of theatres. Si 
have read her books. Millions will want to see this picture, 
advantage of all this special offers you in profits and prestiil 

"THE MID-NIGHT FLYER" 

Exhibitors from every section of the country have urged us to )p 
another big time railroad story. Our answer is "THE MID-1 
FLYER," a thrilling romance of the rails that will be backedJJ 
sational exploitation, high powered advertising and F. B. O.'s sifl 
showmanship. Register this one as one of F. B. O.'s biggest bo:|f 
winners among our twelve Gold Bond Specials. 

"THE FUTURITY WINNER" J 

Register another sure fire box office winner in F. B. O.'s Got] 
Special, "THE FUTURITY WINNER." Here is a veritable whafl 
race track drama surcharged with heart interest, suspense, higj 
ered drama and saturated with thrills. All the lure and color! 
turf incorporated into this picture guaranteeing it as a sure( 
the box office as human skill and brains can make of those J 
the public always responds to in crowds, mobs and jams. F 
original story by John C. Brownell. 

"FLAMING WATERS" | 

One of the biggest screen successes from the box office anjj 
season was an oil field story. "FLAMING WATERS" will el 
match the record of that picture. It will be spectacular in I 
treme, dramatic bevond description and absolutely sure fire ati 
office. It's an ASSOCIATED ARTS production, presented b 
Goebel. From E. Llovd Sheldon's famous story, of the lure,, 
stream of gold. It's another of F. B. O.'s Gold Bond Twelve. 



"THE ISLE OF RETRIBUTE 

Stories of the frozen North are as certain in their box office 
perhaps more so, than any other class of productions. Your m 
ory will recall the sensational outstanding successes of this 
release. Edison Marshall's thrilling book, "THE ISLE OF RI 
TION" is that type of story and embraces every sure fire elf 
box office appeal. A gripping tale of the Frozen North filme! 
locale of the narrative brings to exhibitors another big time G< 
Special of brilliant possibilities. 

"A POOR GIRL'S ROMANCE 

Here is another Laura Jean Libby fiction success read by milli 
ing the years this book has been before the public, giving it 
riiade audience that not one picture in scores possesses, utiles: 
by similar advantages. This second Laura Jean Libby Gc 
Special will be as sure fire at the box office as anything ever 
It is impossible in this small space to give you all the details, 
the trade papers for further announcements. 



Snower Bldg., Kansas City, Mo. 
3312 Olive St, St. Louis, Mo. 



FILM B 



PRODUCTIONS 

JBUTION TO THE CAUSE OF 
•ENCE. YOUR GROWTH AND 
fY FOR THE COMING SEASONS 



A Series of Super Special 

RED THOMSON 

Silver King Productions 

reds of congratulatory telegrams have reached F. B. 
>r signing up the famous and tremendously popular 
D and Silver King for our series of brand new Super 
jal Westerns, produced under the supervision of 
ison himself. These new pictures will be immeasur- 
finer, with bigger stories, bigger production values, 
ostlier than any yet turned out by Thomson. As the 
iist draw among Western Stars before the public, reg- 
! a ten strike for your house when you book these brand 
Thomson Specials. 

EVELYN BRENT 

PRODUCTIONS 

All Box Office Winners 

yn Brent has had a meteoric rise to fame. Her last 
res have won hundreds of thousands of fans to her 
lard. Now, in the coming season you will get Miss 
;t in highly dramatic stories, with all the lure and ro. 
Se that means capacity at every showing of Brent pic- 
;. Her youth and alluring lovliness means S. R. 0. 
the showing of these new releases. Watch for them, 
e will be eight (8) superb pictures. 

: RICHARD TALMADGE 

Lightning Action Pictures 

e to order for all classes of theatres whose public loves 
ION plus romance and high powered drama. Vastly 
roved pictures will be these eight (8) new Talmadge 
juctions, presented by Abe Carlos. Watch the trade 
!rs for the box office titles. All Richard Talmadge pro- 
jons- 

j BOB CUSTER 

Westerns Produced by 
JESSE J. GOLDBURG 

;er has already gone over like a million dollars. 
>rever they show these Custer pictures the fans flock in 
k es. His youth, personality, ability as a two-fisted 
pper have made him remarkably popular. Watch for 
brand new series of (8) high speed Westerns produced 
er the personal supervision of JESSE J. GOLDBURG. 

r^ ^% r^r'f /""C O la7 s " HudMI1 ' Oklahoma City, Okla. 
[\ II p p I^EjO 1*0 S. Crosn Street, Little Roek, Ark. 



8 



MAURICE FLYNN 

Melodramatic Gentleman Adventurer 
Pictures with Speed and Class 



Acknowledged the handsomest screen star now before the public, pop- 
ular MAURICE (Lefty) FLYNN comes back again this season with a 
brand new series of eight (8) melodramatic "Gentleman-Adventurer" 
pictures packed to the hilt with class, action, speed and romance. 
Presented by Harry Garson. Watch for announcement of titles on 
these new FLYNNS in the film trade papers. 



8 



SURPRISE NEW WESTERN 
STAR PICTURES 

That Will Set New Records 



F. B. O.'s springs a box office surprise on Exhibitors this season with a 
brand new "find" among western stars, that will register at the box 
office with every release. Can't tell you the details now. Watch and 
wait for a scoop that will make a whale of a hit with you. Eight (8) 
pictures coming with this brand new "Surprise Star." Watch and wait. 

The New Two Reel Series By 

H. C. WITWER 

who gave you the original "FIGHTING BLOOD" series, TELEPHONE 
GIRL. GO GETTERS and PACE MAKERS in a new series of two reelers 
— stories of which are now running in COSMOPOLITAN MAGAZINE. 
The cast will include these popular "aces" of comedy, ALBERTA 
VAUGHN, KIT GUARD and AL COOKE with the addition of the brand 
new star of wonderous personality — "LARRY KENT." This new series 
of 12 two-reelers will be a knockout. 

A Brand New Two Reel Series By 

SAMHELLMAN 

famous Saturday Evening Post writer who numbers his readers by the 
millions and whose stories in the Saturday Evening Post have won 
world wide fame. Title of the new series will be "FIGHTING HEARTS" 
and will possess the true Sam Hellman punch, humor and pep. Here's 
a box office magnet no genuine showman dares overlook. Watch for 
release date. Twelve stories, two reels each. 

26 TWO REEL COMEDIES 

of a class that will build comedy nights for thousands of theatres. 
Every one packed with laughter, pretty girls, rollicking comedy, clean, 
yet with a wallop. 26 of 'em. Money makers. Popularity winners. 

26 BRAY CARTOONS 

that possess a magic "draw" for theatres everywhere. A bigger, bet- 
ter infinitely more novel series this season. 26 of them. Bray's Car- 
toons are already sold to millions of fans. Get this brand new series 
of 26. 



THE REEL JOURNAL 



May 30, 1925 



ICHANGE 



EXCHANGE 



EXCR 



il 



C>lovin0Alon0 
^Movie Rovrp 



($y:~~C te >^~~ 



\nmng the exhibitors seen along Movie 
Row this week were : P. S. Bailey, 
Princess Theatre, Stanberry, Mo.; Herb 
Thatcher. Lyric, Abilene; Wm. Gabel, 
Grand Theatre, Beloit, Kas., and Mr and 
Mrs. Christian, Byers Theatre, Excelsior 

Springs, Mo. 

" * * * 

Harvey N. Day, general sales manager 
for Sinograms, "(news reel), distributed 
by Educational was in Kansas City this 
week after attending the Derby in Louis- 
ville. He declared that his company 
scooped the country with pictures of the 
event. Negatives were rushed by air- 
plane to Chicago and were shown in 
Kansas City on the Newman screen Mon- 
day. 

* * * 

It is rumored that the A. H. Blank in- 
terests are taking over a house m Ft. 

Madison, la. 

* * * 

R. S. Ballantyne, branch manager for 
Patiie in Des Moines was a Kansas City 

visitor this week. 

* * * 

W E. Truog, district manager, and R. 
C Garv, district exploiteer for Universal. 
are back from the Chicago convention. 

* * * 

1. E. Storey and Oscar Morgan, special 
representatives for Pathe, were visitors in 
Kansas City recently. 

* * * 

Great season this for the painter. Ed- 
ucational and Universal exchanges are 
basking this week under a new coat of 
paint. Up and down Movie Row spring 
clean-up and paint-up is the order of the 

day. 

* * * 

The Kansas City Parent-Teachers As- 
sociation has put a final O- K. on Pathe's 
new feature. "Black Cyclone," following 
a recent screening. The picture features 
Rex, billed as the King of Wild Horses. 
The picture will be ready for release 
shortly, according to J. A. Epperson, 
Pathe manager. 

* * » 

"Introduce Me." Douglas MacLean's 
new picture for Associated Exhibitors, 
has been set for its Kansas City premiere 
at the Newman Theatre the week of May 
24, according to Dan Martin, local man- 
ager. Martin announces that he has 
closed with most of the key towns for 
dates on this picture. 

* * * 

Peskay and Dubinsky are building a 
new theatre in St. Joseph to cost $25,000, 
according to reports reaching Movie Row. 

* * * 

Just by way of opening up the M. P. 
T. 0. Kansas-Missouri membership drive 
in truly auspicious style, C. E. ''Doc" 
( cm ik, bus in i . . managei . hopped in the 
"hoopie" lasl week and tore down the 
road foi Independence, Kas., where he 
made slnni work "i convincing exhibi 
tors of that town 01 the value of or 
izal ion. • ook will lea\ e next w eek on 



an extended tour of the territory, in 
conjunction with the drive. 

* * * 

S. A. Mudd has bought the Garden 
Theatre at Marion, Kas. 

* * * 

H. A. McClure, owner of the Strand 
and Electric theatres, Emporia, Kas., was 
in to arrange early bookings. 

* * * 

The annual national convention of Edu- 
cational is to be held at the Pennsylvania 
Hotel. New York, June 10-14, according 
to C. F. Senning Kansas City manager. 
Senning and E. J. Hankin St. Louis 
branch manager, will attend 

* * * 

Roy Churchill, genial manager of F. 
B O.. points with pride to the generous 
space and publicity given to Fred Thom- 
son, F. B. O. western star, in Sunday's 
Kansas City Star. Roy says this fine 
article was earned by Fred Thomson 
and that it is conclusive proof of this 
star's popularity. 

* * * 

Ralph Scherzer, recently with Standard 
Films, is now assistant manager for En- 
terprise Distributing Corp. Ralph says 
he's come home to roost, for he was with 
Enterprise ten years ago. when they were 
known as Triangle Pictures. 

* * * 

Harry McClure has taken over the 
Royal Theatre at Emporia, Kas., from 
the Capitol Enterprises, who recently 
purchased this theatre from R.H.Holmes. 
Mr. McClure also operates the Strand 
Theatre at Emporia and has made an 
arrangement with Capitol Enterprises 
whereby they will do the booking for 
his two bouses. 

* * * 

Cleve Adams district manager for F. 
B. O.. is in town this week on his sales 
tour of the middle western territory. 

* * * 

Ben Taylor, Fox city salesman who 
resigned Saturday, lias been succeeded 
by Frank Cassel, former Pathe salesman. 

* * * 

Earl Dyson, St. Josephe exhibitor, has 
announcer plans for building a new 
house there. 



"Charley's Aunt" Takes All 

Records in Lawrence, Kas. 

''Charley's Aunt,'' Syd Chaplins new 
special for Producers Distributing Cor- 
poration, is setting a fast pace in the ter- 
ritory and breaking some old records, 
Louis Reichert, Kansas City manager an- 
nounced this week. In an engagement 
at the Bowersock Theatre in Lawrence, 
last week, all records were swept aside, he 
declared. 

The picture has played three days in 
Parsons at the Orpheum. two weeks at 
the Royal here, 3 days at the Columbia 
in Junction City, and is to have early 
runs in Pittsburg and Wichita and in all 
towns of the entire circuit of the Con- 
solidated Amusement Co. 



T. T. lones. brother of E. J. rones, 
late manager of the M. P. T. O. of 'Okla- 
homa, with headquarters in Oklahoma 
City, will be associated with Mr Feeney 
in the management of the two houses. 



$25,000 FOR ST. JOE HOUSE. 

The Lehr Construction Company, St. 
Joseph, Mo. has started work on the new 
theatre for the P. & D. Theatre Company 
at 19th anil Howard streets St. Joseph. 
The house will be one story and base- 
ment. 50 and 134 feet and cost about $25.- 
001). Plans were prepared by Edwin G. 
Kratz, 3504 Troost avenue. Kansas City, 
Mo 



TO FILM "STILL ALARM." 

Edward Laemmle has started work on 
preparations for the production of "The 
Still Alarm.'' Joseph Arthur and A. C. 
Wheeler's famous old fire department 
stage play, which is to be produced 
shortly at Universal City with Laemmle 
as director, according to Harry Taylor, 
local U. manager. The scenario has been 
completed by Charles Kenyon from an 
adaptation by Harvey O'Higgins. 



A NEW SUBURBAN HOUSE. 

A 70-foot frontage was purchased last 
week by James M. Kopulus from Sig 
Harzfeld for a motion picture site at 
Howard and Indiana avenues, but de- 
tailed plans of the theatre have not yet 
been announced. The new downtown 
building will cost about $300,000, prob- 
ably, being a smaller second run house. 
The Kansas City, Kas., theatre, to lie 
constructed by a group of lodges and 
operated on a public basis, will consist 
of a $20,000 improvement on a building 
which now occupies the site. The thea- 
tre will have an ample stage and be 
modern in every respect. E. Keyser is 
the architect. The architects for the 
other theatres have not yet been selected. 



EXTENDED RUN FOR "LOST 
WORLD. 

First National's special. "The Lost 
World," has again proved itself a big 
money-maker. It was booked for a week's 
showing at the Shrine Theatre in Okla- 
homa City and did such a tremendous 
business that its engagement was ex- 
tended — something unusual for a town 
the size of Oklahoma City, Tom Bverle, 
Kansas City manager, was informed this 
week. 



HEADQUARTERS 

For Exhibitors and Film Men 

#/ HOTEL 
*^' BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




May 30, 1925 



THE REEL JOURNAL 



Page Thirteen 



Soaring above all 
competition in the 
field of broad, fast 
action comedy 




^SS^a 



MERMAID COMEDIES 

JACK WHITE PRODUCTIONS 

^3^J^}t*3AJJUiAA-&^A = , Presents 

Hello Hollywood" 
^th LIGE CONLEY 

Directed by NORMAN TAUROG 

Ail uproarious comedy of studio life, introducing Lloyd Hamilton, Lee 
Moran and a number of other popular comedy stars. Enough talent 
for six pictures in this one — and a roaring laugh in each new scene. 



ft fezLivcciticriaA CctuAc^ 

» "THE SPIQE OFTHE PROGRAM" 



MIDWEST EDUCATIONAL FILM EXCHANGE 

130 West 18th Street. Kansas Citv. Mo. 





The New Motiograph 

MAZDA 

Gives nearly 50% greater illumina- 
tion on the screen! 

SIMPLICITY 

This new Mazda Lamp differs very greatly from any 
other Mazda lamp now on the market in that the three ad- 
justments of the lamp fixture and the three adjustments 
for the reflector may be made independent of each other, 
or any single adjustment may be made without interfering 
with any of the others, thereby enabling the operator to 
adjust his lamp quickly and accurately. All adjustments 
are made from the outside or the lamphouse. With one 
exception, (a rack and pinion), they are all screw adjust- 
ments which provide mierometric accuracy. 
QUICK CHANGE OF LAMP 

A ouick interchange of bulbs is provided for by a new 
and unique arrangement. This arrangement a!s.> provides 
for an easy means of revolving: the bulb t" bring the en- 
tire filament into the focal plane. 

Watch This Space for More Features. 




CLYDE H. BADGER 





J. JOLLY JONES 

Manager Western Vaudeville Managers 

Association. 



LAEMMLE QUITS QUOTA PLAN 

Universal Announces 10% Plus 
Cost Scheme of Selling. 

New York. — Carl Laemmle president of 
the Universal Pictures Corporation ex- 
ploded a bombshell in the Annual Con- 
vention of Universal Sales Executives, 
held last week-end in the Drake Hotel, 
Chicago, when he announced that Uni- 
versal will henceforth abolish the quota 
system of selling pictures and will estab- 
lish its sales immediately upon a Cost 
Plus Ten Percent basis. 

The new arrangement he pointed out 
to his assembled department heads and 
sales chiefs, eliminates all the bubble and 
froth of the quota system and all the in- 
flation of values and all the misrepre- 
sentation to which the exhibition value 
quota is contributory. 



1822WYAND0TT Z-DAeO/Miabk$nee/899-KANSfiS CITY, MO 



10 Educational Films 

Listed in Play Guide 

Ten short subjects from the Educa- 
tional program were listed in the April 
issue of the Photoplay Guide, issued by 
the National Board of Review. 

The list includes the Educational Pic- 
tures Special, "Balto's Race to Nome." 
and the third of the series of "Fables in 
Color" series, "Only a Country Lass." 

Other subjects contained in the list are 
the Larry Semon Special Comedy, "The 
Dome Doctor." the Walter Hiers Comedy, 
"Tender Feet.'' the Mermaid Comedy, 
"Fares, Please" with Al St. John and the 
Tuxedo Comedy, '"The Iron Mule." with 
the same star as well as the Hodge-Podge. 
and three releases of the Judge's Cross- 
word Puzzles series. 



Page Fourteen 



THE REEL JOURNAL 



May 30, 1925 



Picture Houses Going 

In for Vaudeville 



Victory Theatre Closes 

Doors Permanently 



Many exhibitors are finding vaudeville 
used once or twice a week to be an ex- 
cellent means of combatting "dull" busi- 
ness nights and otherwise adverse con- 
ditions, according to J. Jolly Jones, man- 
ager of the Kansas City office of the 
Western Vaudeville Managers Associa- 
tion, a subsidiary of the Orpheum Circuit. 

Mr. Jones says that vaudeville iv found 
particularly popular in the smaller towns. 
where vaudeville very seldom is shown, 
and that in some instances exhibitors in 
these town are not only using vaudeville 
on a regular night of each week, but are 
booking it on several nights 

As a business stimulator during the 
summer months Mr. Jones says vaudeville 
in picture houses has no equal. "Since 
opening our Kansas City office nearly a 
year ago our bookings among picture 
theatres has shown a steady growth, and 
managers have been satisfied both with 
the quality of the entertainment with 
which we have furnished them and the 
business at the box-office." 

A partial list of the picture houses in 
this territory playing vaudeville is as 
follows: Capitol Enterprises: H. A. Mc- 
Clure. Strand. Emporia, Kas. ; Capt. Bu- 
ford Ft. Riley. Kas ; L. A. Wagner, 
Princess. Eureka. Kas.; A. F. Baker, 
Electric Theatres at Kansas Citv. Kas.. 
Springfield, Joplin and St Joseph, Mo.; 
Mr. Kanavitz. Yale and Victoria Thea- 
tres. Sapulpa. Okla.. and |. D. Wineland ; 
Main Street Theatre. Picher, Okla. 



After Sunday, May 24, the Victory, 
12th and Walnut streets, will permanently 
close its doors. This announcement is made 
by Archie Josephson, president of the 
[osephson Amusement Co.. owners of the 
Victory Theatre lease and premises. 

The building will be torn down to 



make room for a two. story business build- 
ing, the rental of which lias already hern 
arranged and which will bring Mr. 
Josephson a very handsome annual re- 
turn iii addition to a bonus of $25,111)0, 
The rentals secured are understood to be 
two fifteen vear leases bringing in $32,- 
003 annually". 

Mr. (osephson also announces that con- 
trary to rumors the new building will not 
nrovide for a theatre auditorium. 



i4*» 







J.B.WARNER. 
Ike Jpn^ghf-er 



SirppoiVed hv 

JOE RYAijona J Cl" ;.,:;; i;;il 



ENTERPRISE! 

They've got the pictures 
and the prices are right! 

BOOK EM AND SEE! 

8 J. B. Warners 

9 Big Boy Williams 
fi Ken McDonalds 

8 Al Fergusons 
12 Geo. Larkins 

6 Jack Perrins 

6 Billy Sullivans 

1 Ora Carews 

1 H. B. Walthal 
"The Largest Independent Distrib- 
uting Organization in the Country" 

ENTERPRISE DIST. CORP. 

Ill W. 18th St. Kansas City, Mo. 

''An Extra Measure of Service" 






Save Play Dates-- 
Be Independent! 

Book this made-to-order exploitation gem — It's 
another Independen winner. 

"The Midnight Express" 




WITH 



ELAINE HAMMERSTEIN, WILLIAM HAINES 

A lonely boy — his nerve gone — a wildcat train, the midnight 
express, rushing to destruction — wires cut — no help in sight. 

George W. Hill has crowded into this gripping story a resume of the 
laughs and tears that fill life's highway. 

INDEPENDENT FILM COMPANY 



115 West 17th Si. 



JOS. SILMERMAN, Mgr. 



Kansas City. Mo. 




May 30, 1925 

F. B. O. Holds Rousing 

Meeting In Chicago 



THE REEL JOURNAL 

NEW FIRE REGULATIONS TO 
KANSAS HOUSES SOON 



Page Fifteen 



Berman Announces 54 Pictures for 
1925-26 Season. 



The third annual sales convention of 
Film Booking Offices of America, Inc., 
was held at the Drake Hotel, Chicago, on 
May 9th and 10th. Harry M. Berman, 
General Sales Manager of F. B. O. pre- 
sided, both over the official meeting, and 
at the dinner which was held on the 
evening of May 10th, when the business 
of the convention was concluded. 

The program for the season of 1925-26, 
as well as F. B. O.'s ambitious plans for 
coming years, was announced at the ses- 
sions by Vice-President Schnitzer. Ex- 
treme optimism and enthusiasm char- 
acterized the conference, at which plans 
for selling and advertising F. B. O.'s 
huge 1925-26 program of 64 features and 
76 short subjects, including 12 Gold Bond 
special productions, a series of Fred 
Thomson super-western productions, a 
series of 8 Evelyn Brent crook melo- 
dramas, a series of 8 Richard Talmadge 
stunt comedy dramas, 8 Maurice Flynn 
productions. 8 Bob Custer Westeris and 
8 Westerns starring "surprise" western 
stars and the 7(> short subjects, including 
12 two reel H. C. Witwer comedies, 12 
two reel Sam Hellman comedies, 26 two 
reel comedies details of which will be 
announced shortly, and 26 one-reel Bray 
cartoons, were discussed in detail by 
Sales Manager Berman and Advertising 
Director Rothstein. 

R. E- Churchill, Kansas City; Sam 
Benjamin, Oklahoma City, and Tom Mc- 
Kean, St. Louis; managers, respectively, 
attended the convention representing this 
section. 



57 FIRST NATIONAL 

(Continued from Page 9.) 

"The Waning Sex." by Frederick anil 
Fanny Hatton. A John M. Stahl produc- 
tion. 

"Clarissa and the Post Road." a stellar 
vehicle for Colleen Moore from Grace 
Sartwell Mason's short story. 

''A Husband for George-Anne." another 
Colleen Moore starring vehicle, from a 
story by Hazel Christie MacDonald. 

"Don Juan's Three Nights," also for 
Colleen Moore, from Ludwig Biro's novel 

"Irene," another Colleen Moore picture, 
from James Montgomery's musical comedy. 

"Paradise," a June Mathis production 
from the novel by Cosmo Hamilton. 

"Nazareth." a June Mathis production, 
from the story by Clarence Budington 
Kelland. 

"Bed and Board," from the story by 
Lenore Coffee. Mary Astor will have the 
featured role. 

"The Savage," by Ernest Pascal. An 
Karl Hudson production. 

"Out of the Ruins," a Frank Lloyd 
production from the storv bv Sir Philip 
Gibbs. 

''The Rose of Monterey," another Frank 
Lloyd production from the story by Minna 
E. Smith and EuKenia Woodward. 

"Heirs Apparent," an Edwin Carewe 
production from the novel bv Sir Philip 
Gibbs. 

"The Boss of Little Arcady." by Harry- 
Leon Wilson. An all-star production. 

"Joseph Greer and His Daughter," an 
all star production from the novel bv 
Henry Kitchell Webster. 

"The Far Cry," from Arthur Richman's 
play. 

"The Just Steward," by Richard Dehan. 

"Sailors' Wives." by Warner Fabian. 

''Puppets," from Frances Lightner's 
Play. 

"The Tidal Wave," bv Hutcheson Bovd. 

"The Hat of Destiny," by Mrs. T. P. 
O'Connor. 

"Isles of Romance." by Richard r™- 
nell. 



Topeka, Kas., May 21. — Film managers 
in Kansas who are operating moving pic- 
ture reels without the permit of the state 
fire marshal are technically violators of 
the law passed by the last legislature 
which went into effect Marcli 17. The 
law is, however, made subject to the fire 
marshal's order and supervision, and as 
yet Clyde S. Coffman now head of the 
department, has M'jssued no rules and 
regulations. These rules covering the 
construction of booths and other devices 
necessary in running the films are in 
preparation and have been submitted to 
legal authorities for approval. 



In addition to the regulation for be ith -, 
the law requires that everj one operat- 
ing a film of any charai ter shall first 
obtain a permit from the stati fire mar- 
shal. 

The new regulations will lie mailed to 
about 500 film managers in a few da\ 
and they will then be compelled t" 
cure a permit to operate and agree to 
comply with the provisions. 



The Kansas City School of Motion 
Picture Projection, recently established, 
opened its second class Tuesday night. 
The new enterprise is enjoying a phe 
nomenal growth, according to E. J. Lime. 
president 



Wise 
Exhibitors- 



are preparing to beat 
Old Man Summer Slump 



WITH 



Vaudeville 

These exhibitors have found 
through experience that when 
pictures won't draw them 
VAUDEVILLE WILL! Pat- 
rons are satisfied — and so is 
the box office. 

Get Set Now for a Summer of Profit 



WRITE THE 

WESTERN VAUDEVILLE 
MANAGERS ASSOCIATION 

A SUBSIDIARY OF THE OKPHEUM CIRCUIT 

J. JOLLY JONES, JR., Manager 

201 MAINSTREET THEATRE BLDG KANSAS CITY, MO. 

Phones: Office— Grand 1860; Residence — Hyde Park 5552 



Page Sixteen 



THE REEL JOURNAL 



May 30, 1925 




EXPLOITATION 

IDEAS ^IHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



A CLEVER NEW STUNT 
FOR "CHARLEY'S AUNT" 

Something decidedly new, yet simple, 
inexpensive and remarka'bly effective in 
the way of exploitation was put over last 
week, by the Isis Theatre in Topeka, 
Kansas, for their showing of the Al 
Christie success, "Charley's Aunt." 

In a special arrangement with all of 
the big popular downtown restaurants, 
the theatre management furnished their 
week's supply of crepe paper napkins in 
the center of which was a regular adver- 
tisement for "Charley's Aunt" printed in 
blue ink, in newspaper style. 

This big idea may be duplicated any- 
where as the restaurant managers will he 
glad to get a supply of napkins free of 
charge. 



F B. O.'s "DRUSILLA" TO BE 
ADVERTICED IN SAT. EVE. POST 



The Saturday Evening Post, with the 
greatest circulation of any magazine pub- 
lished in America, will be used as an 
advertising medium by Film Booking Of- 
fices in their huge campaign on "Drusilla 
With a Million," the picturization of Eliz- 
abeth Cooper's famous novel, Roy 
Churchill. Kansas City manager, has an- 
nounced. 

"Drusilla With a Million" is based on 
the famous novel by Elizabeth Cooper. 
F. Harmon Weight directed and Mary 
Carr, in the role of a charity inmate of 
an old lady's home, gives the finest per- 
formance of her career. 



DO YOU KNOW? 

THAT EVERY DAY IN THE 
WEEK IS SET APART BY SOME 
PEOPLE AS THEIR SABBATH? 

Well, it is. 

And it would be very unfair, un- 
just, and the establishment of a very 
dangerous precedent in a country such 
as ours, that guarantees by the Con- 
stitution the right of all to worship in 
accordance with their religious belief, 
to have any class of worshippers sin- 
gled out to have their particular day 
observed by law. 

Think it over. 

Days of observance and by whom: 
Sunday — by most Christians. 
Monday — by Greeks. 
Tuesday — by Persians. 
Wednesday — by Assyrians. 
Thursday — by Egyptians. 
Friday — by Mohammedans. 
Saturday — by Jews and Seventh-Day 
Adventists. 




mj>.lXy\CM. 



Here's an original cartoon drawn by Bob Gary of Universal for exhibitors who 
play "The Great Circus Mystery" serial. 



I 



. B. METZGER NAMED HEAD 
OF "IT COMPLETE SERV- 
ICE SALES. 



I . I '■ Metzger, formerly branch man- 
ager for Universal here, had an idea. So 
he passed il along to "Bill" Truog, dis- 
trict manager, who lias somewhat of a 
reputation for developing winning sales 
plans in the film business. Metzger sold 
Truog. Then the two of them tripped 
off to New York and succeeded in selling 
the "little wizard,'' Carl Laemmle, on 
the big scheme. 

Bui to explain to the reader, tin per 
tains to Qniversal's new complete service 
contract, of which, our own I. B. Metz- 

;er, is i he dadd} i if il all. The new 
ales plan abolishes the quota system of 
selling. 



SUNDAY SCHOOL IN THEATRE 
A GOOD WILL TIE-UP 

If there ever had been any ill feelings 
on the part of churches towards the 
Lewis Theatre. Independence, Mo., they 
were done away with Sunday. The First 
Methodist Episcopal Church South, lo- 
cated directly across the .street from the 
theatre, was undergoing repairs and it 
was impossible for Sunday classes to be 
held there. The usual classes were 
held in the theatre and the everlasting 
gratitude of the church members was 
U Qll. 

Following the recent Universal con- 
vention in Chicago Laemmle announced 
that Metzger had been put in charge of 
selling for the entire country of the m 
complete servii e conti act. I [e is to work 
.11! of the home office. 



May 30, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



Sommers In Denial 

of Goldman's Charges 



Lichtman Files New Suit for $49,000 
Against Metropolitan. 



David Sommers, president of the Met- 
ropolitan Theatres Corporation, on Tues- 
day, May 12, in a deposition before Special 
Commissioner Leo S. Rassieur gave his 
version of the manner in which the thea- 
tre corporation secured title to the site 
of the St. Louis Theatre, Grand boule- 
vard and Morgan street, from William 
• ii ildman. 

Goldman Lost Title? 

Goldman several days ago filed .-, n i t in 
the St. Louis Circuit Court asking $250,- 
DOii damages from Sommers, the Metro- 
politan Theatres Corporation, Harry Kop- 
lar, Sam Koplar and Sam Hamburg, Jr. 
In his petition lie alleged that he was 
induced to convey title to the theatre site 
to Sommers and later to release a claim 
he had to $50,000 of the preferred stock 
and a block of common stock in the thea- 
tre company and also to a $25,000 a year 
job as manager of the house for a term 
of years, and now finds himself "frozen 
out" of the project which he conceived. 

Sommers' deposition was given behind 
closed doors in Rassieur's offices in the 
Federal Reserve Building. tt is under- 
stood that Sommers entered a general 
denial o| Goldman's charges. 

Lichtman in New Suit. 

On May 12, Alexander Lichtman filed 
a new suit against Harry Koplar and 
the Metropolitan Theatres Corporation 
for $49,000. which be alleges is due him 
for securing the Orpheum Circuit as a 
lessee for the St. Louis Theatre. This 
action replaces a similar suit which Licht- 
man filed several weeks ago, but which 
his attorneys later withdrew in order to 
include some new points. 

Lichtman alleges that he was retained 
to find a lessee for the theatre and open- 
ed the negotations with the Orpheum Cir- 
cuit and as a result of his efforts the 
house was leased to a subsidiary of the 
Orpheum Circuit for $100,000 a year and 
50 per cent of the net profits for a period 
of ten years. He claims that he was of- 
fered $50,000 for his services but has 
only been paid .$1,000. 



$100,000 JONESBORO THEATRE. 

1). J. Wolpert, architect. Jonesboro, 
Aid,., lias finished plans for the new 
house for the Jonesboro Amusement Com- 
pany, of which E. \Y. Collins is manager 
The structure will cost $100,000 and will 
be two stories- high. It will contain a 
parquet, balcony and gallery. There will 
also be a full sized stage, ten dressing 
rooms, two restrooms and two offices. It 
will be Spanish in type and be of re-in- 
forced concrete brick and terra cotta 
con struction. 



$10,000,000 IN NEW THEATRES 
ST. L. DEEDS OF TRUST SHOW 

Leeds of trust of the New St. Louis 
Theatre, Grand boulevard and Morgan 
street, and the proposed Ambassador The- 
atre and office building at Seventh and 
Locust streets, were filed with Recorder 
of Deeds Tamme on Tuesday. May 12 

The St. Louis Theatre deed secures a 
bond issue of $800,000. while the Am- 
bassador bond issue is for $4,500,000. 

Skouras Brothers Enterprises during 
the past week awarded the general con- 
tract for their $5,500,000 theatre and of- 
fice structure to the Boaz-Kiel Construc- 
tion Company. Work will get under way 
immediately. 



Hijackers Get $1,700 
From Kings Employee 

Albert |. McGinness, 25 years old, pub- 
licity manager for William Goldman's 
Kings Theatre, and Miss Margaret John- 
son. 21, an office employe of the theatr* 
were held up on the east side id' Forest 
I'. ok at 10:30 a. m. Monday, May ' 18, 
by four armed men and robbed of $1.7(H). 
the receipts of the theatre for Saturday 
and Sunday. The money was being con- 
veyed to the bank at the time. 

McGinness and Miss Johnson were on 
their way from the theatre. $20 North 
Kingsbig'hway, to the Chouteau Trust 
( onipany, Vandeventer and Chouteau 
a \ < nues. 

This was the third recent experience 
of tlie Kings Theatre with robbers. On 
September 8, 1924, William Goldman was 
kidnapped by two armed men and forced 
to return to the theatre from his home. 
There the bandits attempted to get the 
safe combination from Koldman. In the 
meantime they captured two watchmen 
and a uniformed patrolman but were 
routed by another patrolman. On Sep- 
tember 24 the safe of the theatre was 
cracked and $700 taken. 



BACK FROM "U" CONVENTION. 

Mclnery of Dallas, Woods of Houston. 
Moran of Oklahoma City, and Sam Hen- 
lev of Salt Lake were some of the Uni- 
versal managers wdio passed through St. 
Louis on their return from that com- 
pany's Chicago convention. Jack Mere- 
dith southwestern exploiteer for Uni- 
versal, accompanied them. 

Henley formerly sold for First National 
in St. Louis. He is a cousin of Hobart 
Henley, the director who turned out so 
many exceptional Universal pictures; and 
of Maurice Henley, former dramatic 
critic of the St. Louis Times. 



Out-of-town exhibitors seen atom; Pic- 
ture Row this week included: C. H. Tut- 
tle. Desloge. Mo.; C. W. McCutcheon. 
Sikeston, Mo.; .1 C. Cotter and wife of 
Moberly, M"., and Dr. C. A. Tetley of 
Elvins, Mo. 



Skouras Net $58,979.17 

Directors Declare .75 dividend on 25,000 
Shares of "Class A." 

The net income of Skouras Brothers 
Enterprises, Inc., for the first quarter of 
1025. ended March 51, before deducting 
federal income taxes but after deducting 
interest and depreciation and expenses 
was $58,979.17. 

The Board of Directors at their meet- 
ing May 16 declared the regular quar- 
terly dividend of 75 cents a share on the 
25.000 shares of Class A no par value 
stock. It is payable August 1 to stock- 
holders of record July 25. This dividend 
will total $18,750. 

The board approved the contract with 
the Boaz-Kiel Construction Company for 
the general work on the New Ambassador 
I heatre and office building which will 

cost $5,500,000. 



BRIGHT BITS 

and 

NEWSY NOTES 



Jarry Flanders has claimed .Miss Elea- 
nor Speer, motion picture critic of the 
St, Louis Times as his bride. Mrs. Elan- 
ders will continue in newspaper work. 



Lou Hess, manager for Universal, and 
Maurice Davis, publicity man, have re- 
turned from the sales convention held in 
i Ihicago. 



The New Palace Theatre at Royalton. 

Amuse U at England, Ark., and the Opera 

111., has been closed, as has been the 
House, Irving, 111. 



The St. Louis contingent to the Mil- 
waukee convention has returned to town. 

PRANCES FROM BOARDS, DIBS. 

Shortly after she had concluded her act 
at the Elks Theatre, Taylorville. 111., on 
Saturday night. May 9, Mrs. Mable Me- 
t 'reery a vaudeville actress died from an 
attack of acute heart trouble. 



When the new a.irdome, now under con- 
struction, is completed, the People's Thea- 
tre Wentzville, Mo., will close for the sea- 
si in. 



The name of the Fine Arts Theatre. 
Brownsville. Tenn.. has ben changed to 
Metro Theatre. 



NEIL KI\(;SI,EY STRICKEN. 

While on a visit to St. Louis. Neil 
Kingsley, home office representative of 
Producers Distributing Corporation, was 
stricken with paralysis and he is now in 
the Missouri Baptist Sanitarium. The at- 
tack took place Thursdav. May 14. while 
ho was riding with C. D. Hill, manager of 
the local exchange. 



C. W. McCutcheon of Sikeston Mo., has 
taken over the Home Theatre. Blytheville, 
Ark., and the Midway, Fornfelt, Mo. He 
also has houses in Sikeston, Charleston, 
and Illmo, Mo. 



Page Eighteen 



THE REEL JOURNAL 



May 30, 1925 




BOX-OFFICE 



FIRST NATIONAL, 

Kiist is West. Constance Talmadgi 
Just a fair picture. Print in fair condi- 
tion. — J. G. McKee, Electric. Bolivar. Mo 

Frivolous Sal, Mae Busch — An excellent 
picture, interesting great scenic beauty 
A few more like this would help balanci 
First National's present program of pic- 
tures. — Tinker. Liberal. Kas. 

Hottentot — A corking good picture. 
Print fair. Advertising good. — M. M. Wil- 
son, Opera House. LaCrosse. 

Hast Is West, ('(instance Talmadge — One 

of the best Constance Talmadge's I have 

ever run. a little too long, bul pleased 

Print and advertising good- C. C. 

Tei i v. Rex, Marseille. Mo. 

Perfect Flapper, Colleen Moore- Picture 
pleased 90%. Business fair. Print and 
advertising good. — A. T. Perkins, Schnell, 
Harrisonville, Mo. 

Potash and Perliiintter — Played to a 

g 1 house. All well pleased. Print 

S4..H.1 — K. H. Gaston. Electric. Centralia, 
Kas. 

Slander the Woman, Dorothy Phillips — 

\ v.-rv good picture but could not get 

,: in on it but no fault of the picture 

l'i int O. K. — E. 1' Larson Peoples, Moran, 

Sunshine Trail, Douglas McLean This 
is a very good picture and pleased all 
who saw" it. Lots of comedy and anion 
Give us more like it. Print in good con- 
dition. — E. D. Larson. Peoples, Moran, Kas. 

Meanest Mnn in the World. Bert Lytell 
— This is a very fine picture. The finan- 
cial report shows this picture a bit ahove 
the average. I can truthfully say that 
this picture pleased our patrons '.i > 
Print and advertising very good. — E. 
Crawford, Y. M. C. A.. Ft. Leavenworth, 

Mighty Lak a Hose. Dorothy Mackail - 
Pleased 100%. Let's have more like this 
on.. Print and advertising good. — C. R. 
Hawks, Legion. Harveyville, Kas. 

Jealous Husbands — A very fine picture 
with a poor title. Print good. — \V. H. 
Hardman. Royal. Frankfort. Kas. 

i ircus Days. Jackie Coogan — A dandy. 

Pleased 1 , Jackie pleases all. Print 

and advertising good. — C. R. Hawks, Le- 
gion, Harveyville, Kas. 

M.r.'ihaiii Lincoln — Picture liked line' 
Rain kept country people from coming 
in. lull those who saw this picture en- 
joyed it fine. Print fine. Advertising 
very good. \1 C Meyers, Fall River, Fall 
River, Kas. 

Learning to Love, Constance Talmadgi 
— Good picture, held up in spit, of car- 
nival and hot weather, however not as 
well as she usually does Print fair. Ad- 
vertising good. — Reynolds Maxwell, Elec- 
tric, Jopiin, Mo. 

Girl of Golden West — Pleased my pa- 
ri. as better than any westerns lately. If 




vour people like westerns book this one, 
it is different. Print good. — It. W Rora- 
baugh, Owl. Lebanon, Kas. 

Trouble. Jackie Coogan — Just as good 
as when we ran it two years ago. — W. B. 
Elland, Empire, Sterling. Kas. 
METRO-GOLDWYN. 
Seven Chances, Buster Keaton. — A fea- 
ture comedy that went over nicely. Lots 
of slap-stick— H. E. Schlichter. Liggett, 
Madison, Kas. 

MIDWEST FILM DISTHIBl TORS 
(In Kansas City Territory.) 

in January. — Good picture that 

satisfied my patrons. Better business sec- 
ond night. Had some good comments. 
Condition of print fair, advertising ac- 
cessories good. — Ray W. Musselman, Man- 
ager Princess Theatre. Lincoln. Kans. 

Mine With the Iron Door. — Very good 
production, worthy of any house or pat- 
ronage. Condition of print good, accesso- 
ries good. — Conrad Gabriel. Manager, 
Garden Theatre. Garden City, Kans. 

Re-Creation of Brian Kent. — Road con- 
ditions were bad but had a good crowd. 
100 per cent picture, pleased everyone. 
Had some come both nights. Condition 
of print good, advertising accessories 
good. — J. L. Waybill. Manager. Royal 
Theatre. Carrollton, Mo. 

Girls Men Forget. — O. K. Pleased 100 
per cent. Condition of print O. K., con- 
dition of advertising accessories O. K. — 
W S. Goodnight, Manager, Star Theatre. 
Warrensburg, Mo. 

Girls Men Forget. — Very good picture. 
Well liked by nearly all. Good lesson to 
many. Conditions of print good. — A. E. 
Lamkin, Manager, Star Theatre, Stockton, 
Kans. 

During Youth. — Bat about 80 per cent. 
Pretty darned good. Condition of print 
O. K., accessories O. K. — N. S. Goodnight. 
Manager, Star Theatre, Warrensburg, Mo. 
Daughters of Pleasure. — Picture well 
liked, good entertainment; received fav- 
orable comments. Condition of print 
good. — Mrs. Marie Lucey. Manager, Com- 
munity Theatre, Hazelton, Kas. 

Mine With the Iron Door. — Very good 
picture. Wonderful drawing power be- 
cause of Harold Bell Wright's name. 
Everyone praised Robert Frazier's char- 
acterization of the Indian Natache. Al- 
though the price paid was reasonable, we 
did not make make much because of bad 
weather and local church events. — C. A. 
Morris. Manager, De Luxe Theatre. Mo- 
line, Kansas. 

Speed Spook. — The Spook car was a 
wonderful help and Mr. Thompson helped 
in every way to put it over, business 
great, picture wonderful, a perfect win- 
ner in every way. hone we get more like 
them. Thank you. — Teresa Nlbbler, Man- 
ager. Electric Theatre, Springfield. Mo. 



PA HA MO I VI' 

Miss niueheard. Bebc Daniels. — A 

mighty fine little comedy put over by 
Raymond Griffith. — H. E. Schlichter. Lig- 
gett. Madison, Kas. 

Top of the World, Anna y. Nllsson. — A 
fine picture and pleased Immensely. A 
picture out of the ordinary and distinctly 
suitable for a special. — H. E. Schlichter, 
Liggett. Madison, Kas. 

Salome of the Tenements, Jetta Goudal. 
— Star is O. K.. but the story is not s<, 
good Rated as a special, but I consider 
this one just fair. — H. E. Schlichter, Lig- 
gett. Madison, Kas. 

North of 36, Jack Holt. — A good picture 
that drew a fair business. Opinion di- 
vided as to whether this or Covered Wag- 
on pleased best. — J. G. McKee. Electric, 
Bolivar, Mo. 

I'HODl t'ERS DISTRIBITIXG CORPORA- 
TION. 

Barbara Frletehle, Florence Vldor. — Ex- 
cellent story dealing with the Civil War 
and should please immensely where war 
stories are liked. Direction and cast fine 
— H. E. Schlichter, Liggett, Madison, Kas. 

Flaming Forties. Harry Carey. —This is 
a good Carey picture and up to his stand- 
ard which is always good. — H. E. Schlich- 
ter, Liggett. Madison, Kas. 
UNIVERSAL. 

Hunchback of Notre Dame, Lon Chaney. 
This is sure some picture. Chaney won- 
derful. Never thought so much of this In 
a financial way for a small town, but was 
not disappointed. — J. G. McKee. Electric. 
Bolivar, Mo. 

WARNER RROS.-YITAGRAPH 
How to Educate a Wife. — I would ea.ll 
this one just a fair picture. — J. G. McKee. 
Electric, Bolivar, Mo. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th ii Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her« is as follows: 

Title - 

Star Producer 

Remark > _ 

Title „ _. 

Star Producer 

Remarks _ _ _ 



WAR CHEST" INTACT. 



Producers' Funds Will Be Used 
For Bureau Only. 

Milwaukee — Sydney S. Cohen, chair- 
man-elect of the Board of Directors of 
the M. P. T. O. A., declared in the clos- 
ing sessions of the convention that the 
finances contributed to the "War Chest" 
by producers would be used to develop the 
Bureau of Trade Commerce, and in no 
way would be applied to furthering or- 
ganization work of the M. P. T. O. A. 

He announced that over $150,000 had 
been collected by various state units, and 
would be forwarded immediately to na- 
tional headquarters. The check of one 
state organization was no good, it had 
developed, he declared. 



With the Theatres. 



r very Exhibitor Does His 

1 'here Will be No Mediocre 

Pictures 



City 

Theatre _ 
Exhibitor 



Fred Pickerel is building a new Bliz- 
zard cooling system with 145,000 cubic 
feet of air per minute, in his Murray 
Theatre at Ponca City, Okla. 

* * * 

A Typhoon cooling system is being in- 
stalled in the Queen Theatre at Madill. 
Oklahoma. 

* * * 

New Typhoon Fans are being installed 
in the Wilson Theatre at Wilson, Okla. 

* * * 

W. O. Williamson lias been appointed 
manager of the Old Mill Theatre at Dal- 
las, Tex. 

* * * 

Palmer Bybee lias been appointed man- 
ager of the Gem Theatre at Frederick, 
Okla. 

* * * 

Austin Barker has been appointed man- 
ager of the Lvric Theatre at Harrison, 

Ark. 

* * * 

Mrs. William Hargis has purchased the 
Ozark Theatre at Ozark, Ark., from Her- 
man Hunt. 



May 30, 1925 



ST. LOUIS NEWS. 



Bouquets For Truog, 

Metzger and Hess 



THE REEL JOURNAL 

I I nog." 

The Southern Division, which Ned. E. 
Depinet heads as sales director, received 
high praise from Laemmle. 



Page Nineteen 



Lou Hess, .st. Louis manager for Uni- 
versal; Bill Truog, assistant divisional 
manager for that organization; L. B. 
Metzger, special representative in charge 
of Carl Laemmle's new selling [dan, and 
the Southern Division, the sales division 
of which they are members, came in for 
special citation at the Universal Sales 
Convention in Chicago, last week. Carl 
Laemmle. president of Universal, singled 
them out for special mention during his 
straight-from-the-shoulder talk to the as- 
sembled managers, exploiteers, and other 
Universal men. 

In citing their records in his brick- 
bats-and-boquets part of his address, 
Laemmle passed out boquets. He said of 
Hess : "Lou Hess, who put over the 
Portland office so successfully, is doing 
the same thing for the St. Louis office, 
reviving business where business had not 
been so good." 

Of Truog's work, Laemmle said : "Mr. 
Truog is a new man with us. He came 
to us from Goldwyn. I'm glad he's with 
Us. During the few short months he has 
been with the company, he has given us 
singular service in many ways; his work 
in bringing up the office in his charge 
has been outstanding. Universal is to 
be congratulated on acquiring Mr. 



* \ B. Mayberry, district manager for 
L'roducers Distributing Corporation, was 
In town Saturday. 



Tom .Mix and his horse will be in St. 
I.. hi: ..ii May -~- Max Roth and Joseph 
Shea, special representatives from the 
home "ill-' Hi- here arranging the de- 
tails t.ii his visit. 



_isa$.Oty x 

Engraving* 
Colorpiate Co 

8 'and Walnut - Kansas dtr 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 



Because her lease has expired Mrs. 
Catherine young, widow of William 
i'oung', is forced to close her aston-Tay- 
lor Theatre, St. Louis. The owners of the 
building claim they plan to remodel into 
a commercial garage structure. Several 
weeks aye Mrs. Young rl<>st-d her Euclid 
Theatre at Euclid and Easton evenue and 
had been devoting- her entire time to the 
Easton-Taylor. It is a hard blow to her 
to be forced to ch'se the second theatre, 
as under tier management the hnust- had 
developed into a very profitable institu- 
tion. 



ron time 



_ 



Tlo Empress Theatre. Haiti, .Mo., Is 
again under the management of J. L. 
Dorris. Other houses that have changed 
hands recently wire: New Theatre, 
Ozark, Mo.; Lyric Theatre, Petersburg, 
Ind.; Palace Theatre. Lawrencevllle. 111. 
The latter house was taken over hy cl. R, 
Rentier. In anticipation of tin- new com- 
petition, .Mrs. Curl' y B. Gould lias an- 
nounced that she will re-open her Phoe- 
nix Theatre in August. Tin- house is be- 
ing decorated for the grand opening 

REEL JOURNAL WANT ADS 
SAVE YOU TIME AND MONEY. 



Exhibitors, Let Us Train 
Operator For You 



An 



S'-nd us your son; relative <>r friend, 
or mail us the names of persons who 
might be interested in a complete 
course in motion picture projection. 
We want your support. 

S|M-fi:il s-\\>«*k Course Sl,-irts June 1. 

This class specially designed for out- 
of-town students. Class work planned 
t ver the subject in shortest pos- 
sible time. Special price for entire 
course, $100. 

ENDORSED HV >1. P. T. O. 

K. C. SCHOOL 

of Motion Picture Projection 

E. J. I.I ME, Mgr. 

Ill W. ISth St. Kansas llty. Mo. 



THE CLEARING HOUSE 

CCf I C Second Hand Equipment, Seats, Projectors, QI JVC 

^jT.l.li^ Son-ens. Pianos, Organs, Theatres nnd Mis- DU I O 

"- , *-' i-cllllneoux Articles. 



» 

M Twe cents per 

* word payable In 

H advance. No nds 

^ accepted for less 

H than 50c. 

lllllllllllllllllllllllllllllllllllllllllllllllllllllllllH 

OPERATOR AT LIBERTY 13 years on 
all makes projectors, ntazda and arc; good 
mechanic; steady and reliable; reasonable, 
lin anywhere. Make offer. llest refer- 
i-iices. AVrite "Operator," Box ^0:t, Grain 
Valley, Mo. — Pit — 5-K3. 



Illllllllllllllll 



Rates for other 
•paces furnished 
on request. 



The "Artist'* theatre manager %vill be at 
liberty July 1; good projection st also; 
A-l man at the business with 14 years' 
experience: go anywhere at reasonable 
salary; it will pa> you to write and learn 
more. Address II. I,. Walker, I'vansvllle. 
•■A is. p :it — li-14 



For Sale — All ecuipment out of Hex 
theatre, ottlimwn I li I type S. Simplex A-l 
shape; ::iin 6-nly se.-its A-l; one Spotlight 
Crescent nearly new; six celling; fans, .4 
blades 5G inch: one 18-inch 110 A. C. ex- 
haust fan; one Hi-inch exhaust. Address 
Orpheiim Theatre, ottumwa, la. P3t-6-2] 

NEW SEI,F-l'LAiI\G LINK PIPE 
ORGAJV. Meets every requirement of the 
pictures. Operated from booth or else- 
where. Library of new music rolls. Bar- 
gain. Wilbor A. Shea. Eastport. Maine. 

P3t-C-7 

Electric motors, gi'ncrators of any volt- 
age, any size at bargain prices. Special 
l--itich new Westing-house fans at $17. ."0. 
16-inch fans same make at $20.00. AH 
110 volt, 60 cycle, single phase. General 
Distributing Co. Security Storage Itldg.. 
Iiuliiili. Minn. tf-5-23 



THEATRE OWNERS — 
Attention ! 
Prevent fires in your theatre. Install 
the AMERICAN EIRE EXTIMil ISHER. 
Write for prices and full information to- 
day. Don't wait 'till you have n fire. — 
American Chemical Company, Lebanon. 
Penna. — P5T — 5-17. 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — YVurlitzers, Seeburgrs, Foto 
Players and others. 

J. XV. JENKINS SONS MUSIC CO.. 
1015 Walnut, Kansas City, Mo., 
Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. AVrite for catalog. — tf. 



OPERATOR AT LIBERTY. 
Have had 4 years experience on Powers, 
simplex and Motiograph machines. Can 
give good reference. Will g" anywhere. 
Can give best screen results. Address M. 
G. F., care Reel Journal. PUt-0-7. 



Wish to exchange or sell theatre; 1,500 
population; only theatre here; county seat 
town; :'50 seats; Sunday shows; brick 
building 24x72; fully equipped and all paid 
for; exchange theatres, must be west of 
Minneapolis or in South Dakota. Address 
Mat Kobler Buffalo. Minn P3W, 6-7. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



Will Sacrifice 



$8300 00 American Photoplay- 
er Organ in perfect condition. 
Closing of Victory Theatre to 
be replaced by office build- 
ing necessitates quick action. 
This is a real bargain. Make 
your own offer. Get busy 
now. 



Write or Wire 

ARCHIE JOSEPHSON 

BRAY HOTEL, KANSAS CITY, MO. 



F. H. BOWEN 

Theatre Specialist 

with 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 

1310 West 8th St. Kansas City, Mo. 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 








Letters of endorsement — letters offering c 
women in the country! You'll find them i 
ray you have ever seen in connection wit 
Trade Paper reviews given below. They 
the critics think of this picture. It's th 
ever had — bigger than "In the Name of t 
ord-breaker that was. Police chiefs, pub 
of you! It's a surefire big money-getter! 



ooperation, from the biggest men and 
n the press book — the most marvelous ar- 
il any picture! Read the excerpts from 
will show you, very conclusively, what 
e biggest exploitation proposition you have 
he Law" — and you remember what a rec- 
lic officials, prominent citizens are all back 







Based on the Actual Experiences of 

MARY E. HAMILTON 

New York's First and Famous Policewoman 

Starring the two Popular Favorites, 

JOHNNIE WALKER and VIRGINIA LEE CORBIN 

MOVING PICTURE WORLD says: 

Story holds interest throughout, lias melodramatic tenseness and plenty 
of punch — Should prove good box office attraction. 

EXHIBITORS TRADE REVIEW says: 

Will undoubtedly meet with favor with most of the fans for its ingre- 
dients are what are known as "surefire." 

MOW YORK DAILY NEWS says: 
Truth, well-told and convincing. 

.MOTION PICTURE DIGEST says: 

Genuine human document — story of compelling heart interest — climax of 
poignant suspense — 



Story by Elizabeth J. Moore Directed by Joseph Levering 
Distributed by 

FILM BOOKING OFFICES OF AMERICA, INC. 

Snower BIdg., Kansas City, Mo. 
127 S. Hudson, Oklahoma City, Okla 
3312 Olive Street, St. Louis, Mo. 
106 S. Cross St., Little Rock, Ark. 







i 



QTae cfflm Trade •Waper of the Soutlrn)e,stj 



Hurrah! It's Coming! 

GET SET FOR THE MOST 

WONDERFUL PICTURE OF ALL TIME 



»«JK- 



"9, 



*9% 



"Black Cyclone" 

with REX the Wild Horse 

Here's what a few of the 
critics think: 

Variety — An astounding 
film is "Black Cyclone" 
and one to cause a raft of 
talk. 

"Black Cyclone" is a film 
to make movie history. — 
N. Y. Times. 

"Black Cyclone" is an ad- 
mirable picture. The cam- 
era shots of Rex and other 
wild horses are magnifi- 
cent, are tremendous and 
thrilling variety. They 
couldn't do much better 
for any first run any- 
where. In the country 
towns a cinch clean-up. 



Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 17TH ST. 
.1. A. EPPERSON, Manager 



ST. LOUIS 1316 OLIVE ST. 

HARRY GRAHAM, Manager 



JUNE 6, 1925 T 

Published Everv Saturdav by 
REEL. JOURNAL PUB. CO. 
Malnstreet Theatre Hide-. 
Kunsaa City, Mo. 



a Year 



Page Two 



THE REEL JOURNAL 



June 6, 1925 



A MESSAGE 

of Great Importance 
to Every Exhibitor 

will be made in this publication 

Next Week! 



iimiiiHiiiimiiiiiiiiiiiiiiiiimiiiiiiiiiiHiiiiiiiiii iiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiki 

WATCH FOR IT! 

IIIIIIIIIIKMIIMIIIIIIIMIIIIIMIIIIIIIIIIIIlll liiMIIIIIIIMIIIIIIMIIIIIIIMIMIIIIIIIIMIIII 

In the Meantime 

Don't Forget * * * * 



THF. ANNIVERSARY 


"FRIENDLY ENEMIES" 


"HER MARKET VALUE" 


With the inimitable 
WEBER AND FIELDS 


Starring 
AGNES AYRES 


CHARLEYS AUNT" 


"BEAUTY AND THE BAD MAN" 


"From Brazil where the nuts come from" 
With SYD CHAPLIN 


By Peter B. Kyne 
A FRANK WOODS Special Production 


"STOP FLIRTING" 


"THE GIRL OF GOLD" 


An Al Christie Laugh Special, with 
JOHN T. MURRAY & WANDA HAWLEY 


Starring 
FLORENCE VIDOR 


"THE CRIMSON RUNNER" 


"THE AWFUL TRUTH" 


Starring 
PRISCILLA DEAN 


Starring 
AGNES AYRES 


"PRIVATE AFFAIRS" 


"ON THE THRESHOLD" 


A RENAUD HOFFMAN Production 


A RENAUD HOFFMAN Production 



PRODUCERS DISTRIBUTING 
CORPORATION 



KANSAS CITY— 111 West 18th St. 
LOUIS RE1CHERT, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D HILL, Branch Manager 




from 

Universal 

FIFTY-FOUR FROM UNIVERSAL FOR 

the year 1925-26 on Universal's Second White List ! 

EXHIBITORS, I KNOW, WILL GREET THIS WITH UNUSUAL APPLAUSE 

and appreciation. 

IT IS IN ANSWER TO THEIR REQUESTS, WHICH HAVE LITERALLY 

bombarded me, for more and more features for next year from Universal. 

IT PROVES TO ME THAT THE FIRST WHITE LIST MADE GOOD IN 

performance on all its promises. 

NOW THE SECOND WHITE LIST INSURES EXHIBITORS A GREATER 

amount of White Pictures for next year— the kind that lift mortgages off theatres. 

IT GUARANTEES EXHIBITORS THE SAME WHITE TREATMENT AND 

'fchite contracts that made dealing with Universal a pleasure. Everything above board 
I -nothing up anybody's sleeve. 



TOU WILL FIND 30 JEWELS AND 24 BLUE STREAK WESTERNS LISTED 

Dn the following pages. I won't try to tell you here about these pictures. I have not 
illowed my advertising director to try to sell you with copy. You will find only facts 
and then more facts) listed about each of them. 

YOU'LL REALIZE AFTER READING THAT THERE ARE SPLENDID 

itles — box-office titles — stars with drawing power and directors with records of money 
naking pictures in the Second White List. 

BEHIND THIS SECOND WHITE LIST, UNIVERSAL WILL LAUNCH A 

remendous advertising campaign — the greatest and widest— spread ever attempted by 
his company. 

YOU WANTED MORE PICTURES-I'VE GIVEN THEM TO YOU. 

You've praised the principles upon which we built the First White List and I've given 
/ou a Second White List, based on the same principles. 

vVHITE PICTURES— 
^VHITE CONTRACTS- 
>VHITE TREATMENT! 




VATCH FOR THE BIG THREE COLOR ANNOUNCEMENT— COMING SOON! 



Turn here. 




ron 

White Treatmen 




TITLES 

California Straight Ahead 

The Goose Woman 

Spook Ranch 

Siege 

Lorraine of the Lions 

The Teaser 

The Titans 

Where Was I? 

The Arizona Sweepstakes 

The Home Maker 

The Little Giant 

The Beautiful Cheat 

Stella Maris 

My Old Dutch 

The Man in the Saddle 

The Whole Town's Talking 

On the Frontier 

Peacock Feathers 

Two Blocks Away 

Kings Up 

Snowbound 

Sally in Our Alley 

This Way Out 

The Love Thrill 

Chip of the Flying U 

Under Western Skies 

The Still Alarm 

Sporting Life 

His People 

The Calgary Stampede 



STARS 

Reginald Denny 

Jack Pickford 

Louise Dresser 

Constance Bennett 

Hoot Gibson 

Virginia Valli 

Eugene O'Brien 

Norman Kerry 

Patsy Ruth Miller 

Laura La Plante 

Pat O'Malley 

House Peters 

Ruth Clifford 

Alice Joyce 

Clive Brook 

Glenn Hunter 

Mary Philbin 

Jacqueline Logan 

Cullen Landis 

George Sidney 

Charles Murray 

Alexander Carr 

DIRECTORS 

Harry Pollard 

Clarence Brown 

Edward Laemmle 

Svend Gade 

Edward Sedgwick 

William A. Seiter 

Edward Sloman 

Clifford Smith 



King Baggot 

Will Nigh 

Frank Griffen 

Charles Brabinji 

Lawrence Trimbft 

Herbert Blachej 

Maurice Tourney 

AUTHORS 

Byron Morgan 
Rex Beach 
Samuel Hopkins Ad 
Dorothy Canfielc 
Nina Wilcox Putn; 
William J. Lock) 
William McLeod R;u 
John Emerson I 
Anita Loos 
Adelaide Matthe\s 
Martha M. Stanle 
Charles Guernor - 
Edgar Franklin] 
Charles A. Login 
Hugh McNair Kah 
Albert Chevaliei 
Arthur Shirley 
Ralph Spence 
Temple Bailey 
Aaron Hoffman 
Johns Chickerinj 
Frederick Isham 
B. M. Bowers 
Joseph Arthur 
A. C. Wheeler 
Seymour Hicks 
Cecil Raleigh 



The SECOND WHI^ 



JNIVERSAL 

r hite Contracts—White Pictures 



U BLUE STREAK WESTERNS 



Made and Released by UNIVERSAL 

Jack ^^ starring Art ^^ Rip-roaring Westerns, 

featuring stars of the 



Hoxie 



ited Jones Bustin' Through 

mon The Fighting Peacemaker 

Looking for Trouble 
rder Sheriff Lightning Jack 

'he big special— with SCOUT the 
e marvel, and BUNK the canine 
isation, and an excellent cast 



8 



Sky High Corral Out of the Flood 

Triple Action 

The Circus Cyclone 

Rustlers' Ranch 

The Scrappin' Kid 

The Terror Western Pluck 



8 



Western drama 



including JOSie 



A strong combination of popular stars and authors, carefully directed. Five reels each. 



Sedgwick 

and other stars soon to be announced 



ARIETY AND QUALITY SHORT FEATURES 



i 



NEW 

GUMPS 



ready-made audience of millions 

■ :1s Each — One a Month 

3 Starring 

JOE MURPHY 



■ Famous Cartoons by Sidney Smith 

\ MUSTANG 
f WESTERNS 

ds Each — One a Week 

Starring 

)BB FRED HUMES 

vo other stars to be announced 

d Produced by UNIVERSAL 



104 

SRNATIONAL 

[ J3 2 Issues Each Week 

eased by UNIVERSAL 



52 



CENTURY 

COMEDIES 

2 Reels Each— One a Week 



6 



12 Starring 

WANDA WILEY 

12 Comedies of 

BUSTER BROWN 

12 Starring 

EDNA MARIAN 

6 Starring 

AL ALT 

4 Featuring 

CHARLES KING 

6 Starring 

EDDIE GORDON 

Special Century Production 

RED RIDING HOOD 

starring BABY PEGGY 



ADYENTURE 

SERIALS 10 episodes each 



Perils of the Primitive, featuring Bonomo 

with Marguerite Quimby 
Directed by Francis Ford 

Ace of Spades, starring William Desmond 

with Mary McAllister 

Directed by Henry McRae 

The Scarlet Streak, featuring Bonomo 

The Winking Idol - The Phantom Island 

Strings of Steel 



52 



BLUE BIRD 

COMEDIES 



One Beel Each - One Every Week 

Starring 

CHARLEY PUFFY 
ARTHUR LAKE 

and two more prominent comedy stars 
soon to be announced 



j S T Presented by Carl Laemmle 



Pi 



iffc Six 



T H E R EEL J O U R N A L 



June 6, 1925 



m -. < - 




Newman in Sixth 

Birthday Celebration 



BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aav. SlRr. 

Circulating in Missouri. 
Canais N«. Oklahomn 
\u. Arkansas, West. 
Kentucky. West. Ten- 
nessee. So. Illinois and 
S. W . Indiana. 

Every Saturday Ity 
H E E L .1 O li K N A L 

PUHI.lSHIA'fi CO. 
M.-linstreet Theatre Bhlg. 

KntisiiK City, Mo. 



Shall We Say "Utopia"? 

Results are beginning to show 
from the convention in Milwaukee, 
and if nothing else was achieved 
the fact that the exhibitor ranks 
are no longer broken and that the 
Allied States Association is now a 
part of the Motion Picture Theatre 
Owners of America, this in itself 
should be nut down as a great 
score for the exhibitors of Amer- 
ica. 

Whatever may have gone on in 
the executive meetings at the con- 
vention, it is gratifying that poli- 
tics was not in evidence at the con- 
vent ion proper. For once, as Sid- 
ney Cohen aptly put it. there was 
no indulgence in personalities and 
the only thoughts concerned prin- 
ciples. 

The board of directors of the M. 
P. T. 0. of Kansas and Missouri 
have acted wisely in co-ordinating 
with the general movement of the 
Allied Association and again affil- 
iating themselves with the M. P. 
T. 0. A. If ever exhibitor organ- 
ization has shown strength as a 
national unit, that strength seems 
to be visible now. 

As we stated last week, declara- 
tions and resolutions have been 
made, but to be of any worth they 
have to be kept. And from what 
the past week has brought forth. 
the convention, though officially 
adjourned, is si ill in session as far 
as its executive leaders are con- 
cerned. 

In a few days when the board 
of directors meets in Mew York 
the Play-date Bureau and the 
Hoard of Trade and Commerce will 
begin to function. They seem in- 
tent to make their promise good 
and if determination of purpose 
■ ■ n. anything, it is sate to say 
1 ' going to succeed. 



Again Frank L. Newman, owner of the 
Newman Theatre, Kansas City, lias set 
tlie pace for advance exploitation of an 
event. Each year the Newman gives a 
'birthday revue, this being the sixth an- 
nual event. It also will be a farewell 
performance for Mr. Newman, who will 
sell his Newman and Royal theatres to 
Paramount and become manager of three 
Los Angeles Paramount theatres. 

Sung to the tune of, "I'll See You in 
My Dreams," with a tenor in the orches- 
tra pit, words describing what will be 
seen in the revue and expressing Mr. 
Newman's appreciation of the patronage 
for the year, were flashed on the screen 
and the stunt proved such a hit that 
audiences applauded long and loud all 
w e e k . 



Richlyn Amusement 

Co. Leases Globe 

The Globe Theatre, Kansas City, has 
been leased for term of five years by 
Richlyn Amusement & Realty Company, 
effective May 31. William Flynn and N. 
J. Flynn, brothers, are proprietors of the 
amusement company, a Kansas City con- 
cern. Besides the Globe, they control 
the Wonderland, which is to be torn down 
July 1, and the Garden Theatre. Louis 
Opoenstein, owner of the Globe, quoted 
the" terms of the lease at $35,000 a year. 
Thomas Taffe, present manager of the 
theatre, announces that he will resign to 
become associated with the Missouri 
Theatre. 



Will Build in K. C, 

H. M. Warner Says 



Warner Brothers Pictures, lnc . would 
build a large motion picture theatre here 
soon, H. M. Warner, president of the 
corporation, said this week at the union 
station while passing through Kansas City 
enroute to New York. A definite site 
lias not been selected. He expected nego- 
tiations to becompleted within the next 
two weeks, he said. 

Warner Brothers recently obtained con- 
trol of 98 per cent of the -lock of the 
Vitagraph Company of America. 

Building of a Warner Bros downtown 
theatre here has been rumored for some 
time. 



THE KNOCKOUT" SILLS' NEXT 



First 



National Making Crawford's 

•'The Come-Back." 



New York — Following a conference 
this week between Richard A. Rowland, 
general manager of First National Pic- 
tures, and Earl Hudson, head of First 
National's Eastern production units, it 
was announced that the title of Milton 
Sills' next starring picture has been 
changed from "The Come-Back" to "The 
Knockout." , ' 

The picture goes into production this 
weke in the wilds of Ontario, Canada. 
Lambert Hillyer will direct the picture 
u hich I [udson is supen ising. 

M . D. C i raw ford is the authoi of 
'The Come-Back" which was published 
in novel form. 



D. 



L. Martin to Chi 

for Associated Co. 



i). 

Citj 

left i 

to la 

( omp 

in pr 
lion. 
( I. 

j • i ■ 1 1 ( ■ 1 

i harg 

pi H .i i 
foi t 



I.. M .irt in. for three years Kansas 
ii, ma ter for Associated Exhibitors, 
In, v\ cel< fi it i dm agi i where he is 
1. e ' o cr i he < hicago office of his 
any. 1 1 1 - appoint menl came as a 
ise to his many friends in (his see- 
s'. Wood\ . ,i brother of J S. Woody, 
,i| managei ol Vssociated, is in 
c ol die Kansas City office tcm- 
1 1 > . \ new manager is to be named 
he posl hoi tlj . he said. 



EXHIBITORS ON TOUR? 



M. P. T. O. Plans Sending Group of 
Showmen on Membership Drive. 



A new plan for strengthening the M. P. 
T. O.. Kansas and Missouri is under con- 
sideration by C. E. Cook, business man- 
ager, which, if adopted, may result in 
tripling the membership of the organiza- 
tion. 

During the hot summer months — the 
•slump'' months— it i= planned to obtain 
eight or ten exhibitors from Kansas and 
the same number from Missouri. These 
exhibitors, with Mr. Cook, will tour the 
entire Western Missouri and Kansas ter- 
ritory, making their headquarters in va- 
rious key centers. From each key center 
each day they will divide the surrounding 
territory and" work all towns in the dis- 
trict. The expenses of the exhibitors 
would be paid, they giving only their 
time to the organization. 

"I fail to see why the average exhibitor 
cannot give the association a little time 
when his theatre needs him least." Mr. 
took said. "It would not be necessary 
for an exhibitor to make the entire swing 
of the territory. Let him make half ol 
it and then let some other fellow theatre 
owner relieve him on the remainder. If 
we're going to gain strength, if we really 
want a powerful organization, now is the 
time to show just how much we want it. 
We will ask non-member exhibitors just 
once to join the organization. Then 
we're through. We are not in the beg- 
ging business yet— not when wc have 
more to give than we desire to receive." 



Showing Aid P. O Dept. 

Exhibitors of Kansas City, who are 
members of the M P. T. O- Kansas and 
Missouri, have announced that they will 
co-onerate with the postmaster of Kan- 
sas City '-• exploitating "Better Mailing 
Week," through free advertising on the 
screens. Kansas C : " exhibitors also will 
aid in exploiting the civic improvement 
program of Kansas City. In apprecia- 
i ion of the latter i o operation. Mayor 
Beach of Kansas Citv wrote a letter of 
g-atitude to the exhibitors, commending 
their public spirited attitude. 

P. D. C. CONVENTION ON. 

The annual convention of Producers 
Distributing Cornoration was he'd in 
I hicaeo at the ( ongress Hotel, Thurs- 
day Friday and Saturdav of this week. 
Louis Reichert, branch manager, \. W. 
Dav, booker, and Lew Nathansou. sales- 
man, are representing the Kansas Citj 

office. 



June 6, 1925 



T H E REEL JOURNAL 



Page Seven 



Kansas-Missouri Ass'n. 
Unites with M.P.T.O.A. 



made thai approval. They have approved 
affiliation with the national body. So 
that is settled." 



Through approval of the board of di- 
rectors of the M. P. T. O. Kansas-Mis- 
souri that organization this week became 
affiliated with the M P. T. O. A. The 
affiliation of Allied, of which the M. P. 
T. O. Kansas-Missouri joined at the or- 
ganization of that body, and the M. P. 
T. O. A. at the national convention at 
Milwaukee did not necessarily mean that 
the Kansas-Missouri association auto- 
matically became affiliated with the na- 
tional body. President R. R. Riechele ex- 
plained. Kansas-Missouri was the first 
organization to decide to send represen- 
tatives to the national convention. 

''I went to the national convention 
merely as an onlooker," Mr. Biechelej 
who, was elected to the bard of direc- 
tors of the M. P. T. O. A., said, "and 
had no thought of allowing my name to 
come up for office of any kind. My or- 
ganization appointed me as an official 
observer at the convention — nothing else. 
However, when it became apparent at 
the convention that Allied would affiliate 

with M. P. T. O. A for the e 1 of the 

industry, 1 could not help but remember 
that at the M. P. T. O Kansas-Missouri 
convention a few days before that there 
wa~ a strong predominating sentiment to 
affiliate with the national body even lie- 
fore the national convention. Therefore, 
when I was urged to accept an office as 
national director, I did so only subject to 
the subsequent approval of the M. P. T. 
(• Kansas-Missouri directors. They have 



First Gun in Film 

War Fired by Mayer 

Me'ro-Goldwyn Head Says His Firm Has 
25 Millions for Theatres. 



Los Angeles, May 23. — The first big 
gun in the so-called film war between 
organized men and independent motion 
picture companres was fired tonight 
when Louis B. Mayer, vice-president 
in charge of the Metro-Goldwyn-Mayer 
studios, announced his company stood 
"eady to combat the independents by 
spending up to 25 million dollars in build- 
ing theatres throughout the country in 
every city where their product could find 
no outlet. 

This is the first definite stand against 
the independents taken by any of the 
"big three," comprising Metro-Goldwyn- 
Mayer, Famous Players-Lasky and First 
National. 

That it is the beginning of a tremen- 
dous battle between p-oducers and ex- 
hibitors was asserted by Mayer. 

At the recent Milwaukee National Con- 
vention, $-400,000 was pledged by inde- 
pendents to maintain the "war chest'' in 
the drive for independent play dates. 



M. P. T. O. in Fight 

on Special Tax Bill 



Kansas City exhibitors will know in 
a few days whether or not they are to 
receive relief from an almost unhearal I 
county tax burdened upon theatres oi 
Jackson County. A committee from the 
M. P. T. O. Kansas-Missouri will appear 
before tin county court soon at a special 
hearing on the matter. 

The tax, which is considered by ex- 
hibitors as "prohibitive.'' is $511 a year 
on all houses containing less than 600 
seats and $100 for larger theatres — this 
in addition to regular occupation license, 
city, county and state taxes. Exhibitors, 
through a form letter from M P. T. O. 
Kansas-Missouri headquarters, have been 
urged t" pay up all bark taxes in order 
that they may appear before the court 
with a "clean slate" 

An investigation is being made by C. 
E. Cook, business manager of the or- 
ganization, concerning the tax rate on 
jewelry stores, sporting goods houses and 
other businesses which might be con- 
sidered as dialing in luxuries. 

"If it becomes necessan we will con- 
front the court with some facts which 
will prove conclusively that the theatre 
tax is purely class legislation," Cook said. 

ROSENBERG PROMOTED. 

lor Rosenberg lias been promoted ami 

is now city salesman lor Universal. 




"THE FIRE PATROL" 



"THE MIDNIGHT EXPRESS" 



Never have you seen such a thriller! Unquestion- A gripping story with Elaine Hammerstein and 

ablv one of the season's biggest pictures! William Haines. 

-HIS I AST RACE" "FIGHTING THE FLAMES" 

nij 1—rt.o l iv-r-w^n. ^ spectacular drama of courage, pathos and love. 

With Boomerang, the famous horse. Here's one Wm. Haines, Dorothy Devore, David Tor- 

thev'li all go wild over. rence, and others. 



"SPEED" 

With Hetty Blythe, Pauilne Garon, Robt. Ellis. 
Wm. V. Monig, Arthur Rankin 



Book 'Em Now — Your Box Office Needs Them. 

INDEPENDENT FILM CORP. 



JOS. SILVERMAN, Mgr. 



115 West 17th St. 



Kansas City. Mo. 



Page Eight 

"U" Launches Complete 
Service Sales Plan 



Offer Entire Product at Flat Rate Based 
on House Return. 



New York. — A revolutionary sales plan, 
inaugurated by Carl Laemmle, president 
of the Universal Pictures Corporation, is 
announced by Universal. It is a com- 
plete service' plan, by which complete 
Universal service will be supplied to anv 
exhibitor at a rate commensurate with 
what he can afford. The weekly service 
is offered as low as $1 a reel, actually less 
than the accepted figures for distribution 
costs, $1.05. The plan has been gradu- 
ally put into effect in various exchange 
territories during the past eight weeks 
and has met with extraordinary enthusi- 
asm and success. Almost 1,000 exhib tors 
have applied for the service to date. 

The Universal service under the new 
plan includes the Universal Jewels of 
"The Signal Tower" group and the first 
White List, now being released. It in- 
cludes the Western features in the 1924- 
25 productions made with Hoot Gibson, 
lack Hoxie and William Desmond. It 
includes the six serials released during 
the past season, down to "The Fighting 
Ranger" now being released. There also 
are 52 Centurv Comedies, among them 
Wanda Wiley comedies, Edna Marion 
comedies and two-reelers with other stars. 
The one-reel comedies in the service 
number fifty-two in all. including the 
"Hysterical History" comedies. There 
are also fifty-two two-reel Western fea- 
turettes, the five Baby Peggy Specials, 
six "Fast Stepper'' two-reelers and the ast 
two series, including twelve pictures, 01 
"The Leather Pushers". 

Tlie enthusiasm on the part of the ex- 
hibitors approached by these men prompt- 
ed Mr. Laemmle to inaugurate the plan 
in several exchanges late in April. Earl 
lohnson of the Strand Theatre, Brook- 
field, 111 . was the first exhibitor to take 
the service. That was on April 24th. 
Ten davs later, Laemmle flashed word to 
all Universal exchanges to inaugurate the 
new system. So eager has been the re- 
ponse of the theatre owner t" the new 
plan, that almost 1,000 have applied for 
the service to date. 

\ new department has I. ecu created jn 
the Universal home office to handle the 
plan. 1.. 1'.. Metzger has been relieved 
of the Kansas City office and brought 
to New York to be supervisor of the 
new department. Mr. Laemmle is highly 
enthusiastic over the way the plan is 
working out. 



THE REEL JOURNAL 

Greater Movie Season 
Ready to Take Field 

Xew York— The National Greater Movie 
Season Campaign inaugurated by the 
Motion Picture Producers and Distribu- 
tor of America. Inc., Will H. Hays, Presi- 
dent, is almost ready for field operation. 
Accessories covering pretty well every- 
thing from a balloon to a twenty-four 
sheet have been prepared, the territories 
fixed, and exploitation men are engaged 
to work in co-operation with exhibitor 
committees which will be formed in each 
center embraced in the August drive. 

Not only have general channels of pub- 
licity been covered, but national tie-ups 
which are being secured through the un- 
precedented endorsement the season has 
received in commercial fields, are opening 
new avenues of exhibitor-public service 
or exhibitor-industrial association that 
can lie utilized continuously. 

"They're Better Than Ever" is the 
slogan most in evidence witli "Let's Go" 
or "Come On In' as variations according 
to the use for which the accessory is 
intended. Three designs of block posters 
— a twenty-four-sheet, a three-sheet and 
a one-sheet — are available together with 
a special pictorial one-sheet. Tack cards 
and banners, pennants, heralds, slides, 
trailers, cut-out letters, window-signs and 
stickers give exhibitors wide choice in 
outdoor advertising material; while nov- 



June 6, 1925 

cities include metal badges, buttons, bal- 
loons, paper hats, fans, metal puzzles, 
walking-dolls, cloth flowers, snapper- 
jacks, steel bells, etc. By arrangements 
with the manufacturers all accessories 
will he sold to exhibitors at cost. The 
twenty-four sheet, for instance, sells for 
72 cents. 

The complete plan and methods of or- 
ganization are detailed in a twenty-four 
page press sheet, wherein advertising, 
publicity newspaper stories, talking points 
for four-minute speakers, and exploita- 
tion from a practical, common-sense and 
profitable angle, are all covered inten- 
sively. 

Samuel Carver of the Liberty Theatre, 
Kansas City, Mo., has already started in- 
teresting the Women's City Club and 
the Parent Teacheri Association. ''I want 
this city to go over with a bang," he says. 

Twenty Skouras theatres in St. Louis 
will celebrate Greater Movie Season. 



F. N. BUYS 'BIRTH OF WEST." 

First National has recently bought John 
Adolfi's gigantic production, "The Birth 
of the West," Tom Byerle, Kansas City- 
manager, has announced. The special is 
a picturization of the thrilling episodes 
of the early West, culminating with a re- 
presentation of Custer's famous last fight. 
Four thousand Indians are in the fight 
scenes. 

The picture was made with the consent 
and co-operation of the government. The 
release has been set for July. 




Stromberg Making "Last 
Frontier" for Producers 



••The Last Frontii i ' de igned bj the 
Thos. 11. lme as the crowning 
achic i menl of his motion picture ca- 
a nd left unfinished at his death, will 
l„. completed bj Hunt Stromberg and re- 
1, a ed through Producei s Distributing 
i orporation, ai i oi ding to 1 .ouis Reichert, 
loi al 

" i 1 1, Last I ronticr" will be a Hunt 
btrom'berg pei onallj directed spci ial. 

The material already filmed i on ii I ol 
,1,,. |,jg pei • ii le and the ci ne i in which 
tbe la i of the buffalo In rd ai e seen in 
a mightj stampede. 



Juvenile 

♦ COMEDIES** 

A glorious mixture of kids, 
baseballs, freckles, school 
days, kids, swimmin' holes, 
pathos, kids, smiles, animal 
pets, footballs, kids 

and LAUQHS 

"DRAGON ALLEY" 

"WILDCAT WILLIE" 

"GOAT GETTERS" 

"DIRTY HANDS" 

"OH TEACHER" 

with JACK McHUQH 



/^ficocaticmcU U^ctufJU^ 



"THE SPICE OF THE PROGRAM" 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 Weil 18th Street, Kansas City, Mo. 



June 6, 1925 



THE REEL JOURNAL 



Page Nine 



"U" Plans Strong Group 
of Two-Reel Westerns 



.More Western pictures with real West- 
ern heroes will be seen within a lew 
weeks, following a new plan started at 
Universal City, by which the most dar- 
ing of the members of the Universal 
Ranch Riders, an organization of more 
than two hundred cowboys chosen fur 
their records at rodeos, will be elevated 
to stardom, according to Harry Taylor, 
local manager. The new plan was worked 
out by Raymond L. Schrock, new gen- 
eral manager at Universal City, in con- 
formity with Carl Laemmle's oft-expressed 
policy of raising his stars from the ranks 
of his players. 

The new schedule of production featur- 
ing the Ranch Riders will bef as follows : 

A series of two-reel Western dramas 
in which Edmund Cobb will alternate with 
Freddy Humes, famous broncho rider. 

Ten two-reel Western comedies from 
published stories by \\". C. Tuttle, Yin 
Moore directing, in which Tut'tle's fa- 
mous characters ''Dirty Shirt." and 'Mag- 
pie" will be enacted by Ben "Smiley" 
Corbet and "Peewee" Holmes. Corbett 
has held, ever since the Pendleton 
Roundup of 1912, the world champion- 
ship in bareback Roman riding. 

A series of Western dramas in which 
Al Smith, well known in recent Western 
productions at Universal City, and Tom- 
my Grimes, world champion roper, arc- 
to be featured. 



5 TWO-REEL, 4 SINGLE REEL COME- 
DIES FOR EDUCATIONAL. 

The first month of the summer season 
will see five two-reel comedies and four 
single reel releases scheduled on the Edu- 
cational program, according to C. F. Sen- 
ning, local manager. The five two-reel 
comedies will embrace releases of the 
most popular brands on the program and 
will introduce two new faces to comedy 
loving fans. 

Eddie Nelson, formerly in vaudeville on 
the Orpheum Circuit in the West, is mak- 
ing his first appearance in Mermaid Com- 
edies in ''Going Great,'' released during 
June, and the first of the Juvenile Come- 
dies starring young Mickey Bennett will 
also be released during the month. 

The five two-reel comedies will consist 
nt "The Cloudhopper." with Larry Semon. 
"Air Tight," the last of the present sene- 
of Bobby Vernon Comedies ; "Going 
Great,'' the Mermaid Comedy with Eddie 
Nelson ; ''Baby Blues,'' the Juvenile with 
Mickey Bennett, and the Christie Comedy 
"Call a Cop" with Neal Burns in the 
leading role. 



PREVIEW FOR G A R. "PAID" 
FOR HUBBELL, TRENTON. MO. 

M. W. Hubbell, owner of the Hubbell 
Theatre, Trenton, Mo., wis the recipient 
of the good will of the town recently 
when he held a complimentary preview 
of "Abraham Lincoln." First National's 
recent picture, for members of the G. A. 
R. and the Women's Relief Corps at his 
theatre. 

This courtesy w;is given ample space in 
the local newspaper, and later it was 
brought out by the reporter that one 
George Hall, a local character, was a par- 
ticipant in one of the principal scenes, 
being on the firing snuad detailed to 
shoot "Private Scott." This and the pre- 
view were good for publicity a-plenty, 
and Hubbell reports a verj successful 
engagement. 



DeMille Buys "Silence" 



Popular Play to Be Made for Coming P. 
D. C. Schedule. 



New York — "Silence" one of the out- 
standing dramatic successes of the cur- 
rent theatrical season in New York City 
has been secured by Cecil B. DeMille 
for screen translation and will be pro- 
duced under the direction of Rupert Ju- 
lian for release through Producers Dis- 
tributiting) Corporation on the coming 
season's program. 

This play is an exceptionally tense sub- 
ject written by Max Marcin and extra- 
ordinary precautions have been taken 
through the theatrical producer, Crosby 
Gaige to protect every dramatic scene in 
the story, by publishing illustrations of 
the action in magazine and tradde jom 
nals. 

"Silence" was produced in New York 
this season by Crosby Gaige at The Na- 
tional Theatre where it achieved instant 
success with H. B. Warner in the lead- 
ing role. Next season it will be pre- 
sented for a run in Chicago and four road 
companies will take it on tour. 



'College Widow" to Be 
Syd Chaplin's Next 



A picturization of the old stage favor- 
ite, George Ade's "The College Widow," 
is to be "Syd" Chaplin's second starring 
vehicle for Warner Bros., C. A. Schultz, 
local manager, announced this week. Its 
selection to follow "The Man on the Box," 
which is now in production, has been 
definitely decided upon, according to in- 
formation from the Warner executive of- 
fices on the west coast. 

It will lie remembered that long be- 
fore he began a career on the screen 
Thomas Meighan scored a hit in the 
stage presentation, as leading man with 
Frances Ring who, in private life, is 
Mrs. Meighan. "The College Widow" 
has always been regarded as possessing 
wonderful screen possibilties and there 
has been much speculation regarding the 
star who eventually would bring it to 
the films. 



Neil Hamilton. Paramount star, was 
another recent visitor to St. Louis. He 
motored through St. Louis en route from 
New York to California and was accom- 
panied by his wife and cousin. 



FLYNN'S HOBBY, POLICE? 

Maurice (Lefty) Flynn, a former Yale 
Football star and now being featured by 
F. B. O. in a series of comedy dramas, 
has a penchant for playing policemen's 
roles. Mr. Flynn is now at work on his 
second drama, "High and Handsome," 
from the story by Gerald Beaumont. 



Save dates for 



A brilliant story of mag- 
netic human drama. It 
unfolds a tremendously 
thrilling love story, a 
daring kidnap, an excit- 
ing rescue, a breath- 
taking gale and a storm 
at sea It has tingling 
thrills, extraordinary 
surprises, everything to 
make you revel in this 
glamorous romance of 
the sea. 

With a great supporting 
cast including Patsy 
Ruth Miller, Arthur 
Hoyt, William Austin, 
Lydia Yeamans Titus, 
George Kuwa. Togo 
Yamamato. 



HOUiE KTERS 



From the novel 



'Head 
M. 



Winds" by A 
Sinclair Wilt. 
Directed by Herbert 
Blache 




A UNIVERSAL JEWEL 



Page Ten 

Warners Announce 40 

for Season 1925-26 

With complete plans for forty pictures 
in the 1925-20 season C. A. Schultz, Kan- 
sas City manager for Vitagraph-Warner 
Bros, arriver home last week from the 
Warner convention in Los Angeles 
where a sales meeting of the Vitagraph 
Exchanges and Warner officials was held 
four days last week. 

The convention was the first get-to- 
gether of the Warner Executives and 
the Vitagraph sales managers since the 
recent purchase of the Vitagraph com- 
pany. Full plans for the coming season 
were discussed, and production plans out- 
lined. 

Schultz has announced that the War- 
ner Forty for next season would con- 
sist of: 

2 by Ernest Lubitsch, 2 with John 
Barrymore, 2 with "Syd" Chaplin, 4 with 
Marie Prevost, 4 with Monte Blue, 4 
with Irene Rich, 2 with Lowell Sherman, 
4 with Matt Moore and Dorothy Devore, 
4 with Kenneth Harlan and Patsy Ruth 
Miller, 4 with Rin-Tin-Tin, X with All 
Star Casts. 



THE REEL JOURNAL 



June 6, 1925 



JOHN BARRYMORE TO PLAY 

"CAPT. ALVAREZ" FOR 

WARNERS. 

John Barrymore has a new ambition. 
He confided to Warner Bros, this week 
his yearning to make an outdoor thrill 
picture, and the Warners obliged by 
handing him the scenario of the color- 
ful play. "Captain Alvarez.'' 

"This'll do!'' exclaimed Mr. Barrymore 
when be had finished reading. "It's the 
very thing I've been looking for. 

"You see.'' be continued, "hardly any- 
body believes T can do a thrill picture. 
I like to do the unexpected. Every play 
different, every leading role different 
that's my idea of the way to keep the 
public interested. I have just finished 
the great classic, 'Hamlet.' What finer 
stunt for me now than to chase a whale 
like 'Down to the Sea in Ships,' or some- 
thing else mi that order? 

"I'm tired of the 'Miss Nancy' roles, he 
went on. glancing at a portrait of him- 
self in the finery of Beau I'.rnmniel "1 
want to get out in the open and do a 
red-blooded part — something different. 
And 1 think that's what the public 
wants.'' 



HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archia Josephson, 
President. 




CHANGE 



M 



EXCHANGE 



BXOM 



C>IovinbAlon0 
Movie Row^ 



Xeal Hamilton. Paramount Star, made 

a personal appearance at the Newman 

and Royal theatres last week. Hamilton 

passed through Kansas City enroute to 

the coast. He is driving from New York. 
« * » 

Bob Withers, Enterprise manager, was 
out again this week to take advantage of 

good business conditions. 

* * * 

Miss Rae Lentzner, formerly booker 
for Enterprise Distributing Corporation 
ill Kansas City, has resigned. She is to 
marry Fred Horn, salesman for Metro- 
Goldwyii, shortly, according to a mar- 
riage license recorded Saturday. iliss 
Lentzner had been witli Enterprise for 
three years. Mr and Mrs. Horn will 

make their home in Kansas City. 

* * • 

Ralph Scberzer has succeeded Miss Rae 
Lentzner as hooker for Enterprise in the 
Kansas City office. 

* * * 

"Fighting in France." the official pic 
lure of the World War as interpreted 
by pictures taken by the U. S. Signal 
Corps, continues to run away with de- 
mand in this territory, according to Bob 
Withers, Enterprise manager. The Kan- 
sas City office has five prints on this 
subject working. A great majority of 
the territory towns have already booked 
or played the special. Withers said. 

"Charley's Aunt." Producers' big pic- 
ture starring Syd Chaplin, has just fin- 
ished a week's run at the Palace Thea- 
tre in Wichita this week according to 
Louis Reichert, local manager. The pic- 
ture is to be presented shortly at the 
Grand, Salina ; Columbia, Coffeyville, and 
the Liberty, Kirksville, Mo 

Mail) exhibitors took' time off and vis- 
ited Movie Row exchanges the past week 
Among them: lack Moore, Olive Thea- 
tre, St. Joe; C. E. Montrcv, Park Thea- 
tre, St. Joe: C. L. MvVev. Dreamland 
Theatre, Herington, Kas. ; lien Levy, Hip- 
podrome, Jopliu; Messrs. Ulamperl ami 
Lee Miller of the Gem and Best theatres, 
Topeka ; Lawrence Brenninger, Topeka ; 
Ed Frazier, Pittsburg. Kas.; Herb Welsh, 
Atchison, Kas. : M. \\\ Reincke, St. 
Joseph, and many others. 

"Bill'' Warner, assistam manager for 
first national, overhauled the "bus" and 
gave her two new tires this week. Bill 
declares he's bidding Eighteenth Street 
goodbye for a month and is going out to 
hii the territory bard. 



I oil] 

\\ as a 
report i 

much 



O. Byerle, hirst National manager, 
territory visitor tin- past week, lie 

. business conditions to be very 

improved, in his opinion 



E. i 

l Mi, I 
on the 

Also 

ager. 



'.. Rhoden, manage] of M idw csl 

listributors, was also an itinerant 

road this week. 
* * 

i . F. Senning, I .dm ational man- 



Harry McClui'e has taken over Capitol 
Enterprises' Royal Theatre in Emporia, 
Kas., according to reports reaching Kan- 
sas City. 



C. A. Schultz, Vitagraph-Warner Bros. 
manager, has returned from the first 
convention of the merged companies in 
Los Angeles. Schultz is very enthusiastic 
over program and prospects for the com- 
ing season. 



Friends of Jack Quinlan, manager of 
the Mainstreet Theatre, Kansas City, 
were very sorry to hear this week that 
Mrs. Quinlan and their small son were 
both ill in a Kansas City hospital. An 
operation was required for each, it was 
reported. 



Rube Melcher, Midwest salesman, 
stayed in this week to take a crack at 
Kansas City exhibitors. 



"Quo Vadis," First National's late spe- 
cial attraction, did a nice business last 
week at the Kansas City Mainstreet 
Ihcatrc in its premiere engagement in 
this territory, it was reported from the 
box office. 



'Bill" Levy, formerly widely known as 
a salesman in this territory, and more 
lately connected with the Owl Florists, 
has -old out bis interests and acquired 
the Farnum Hotel on West Twelfth 
Street. "Bill" seems to be a full-fledged 
real estate operator. 

"U" Holds Sales Drive 
Honoring W. E. Truog 

The Kansas City Universal branch is 
holding a special drive in honor of W. F. 
Truog. district manager. June 15 to July 
15, Harry Taylor, manager, has an- 
nounced. The event will be known as 
"Billy Truog Tribute Period." 

All exhibitors in the territory are re- 
spectfully solicited to give play dates in 
honor of this veteran film man. 

Truog has been identified in the indus- 
try here for several years, lie has built 
up such a reputation for fair dealing 
that many exhibitors have termed him 
"the Judge Landis ol the Film Industry." 



CHRISTIE SIGNS ANN PENNINGTON. 

Dainty little Ann Pennington, famous 
Broadway stage star and one of the 
brightest lights of the ^iegfeld Follies, 
has affixed her signature to a contract 
with Al Christie In appear with Julian El 
tinge in a big Al Christie feature that 
will be released through producres Dis 
tribiiting Corporation following ''Seven 
Da\s." Louis Reichert, local manager, has 
announced. 



June 6, 1925 



THE REEL JOURNAL 



Page Eleven 



Producers List 26 in Preliminary 

Announcement of Program for 1925-26 



Sam Rork and Marshall Neilan Produc- 
tions Ar e Included in New Schedule, 
Forty in All? 

New York — In a preliminary announce- 
ment to the trade made by John C. Flinn 
following the M. P. T. O. convention in 
Milwaukee. Producers Distributing Cor- 
poration has finally revealed the strength 
of its program for 1925-26. Producers 
Distributing Corporation now discloses a 
most impressive aggregation of produc- 
tive genius in an affiliation that will con- 
tribute at least forty powerful, and whol- 
ly independent attractions during the 
coming year. 

Marshall Neilan and Sam Rork are 
now found listed with Cecil B. DeMille, 
Al. ami Clias. Christie, Hunt Stromberg, 
l-'rances Marion, Renaud Hoffman and 
A. H. Sebastian, in the roster of big 
producers now associated with Producers 
Distributing Corporation. 

Only twenty-six of the forty odd pro- 
ductions to be released during the com- 
ing year are listed in this preliminary an- 
nouncement, but among the pictures 
enumerated are the titles of six of the 
biggest stage successes including "Eve's 
Leaves," ''Seven Days," "Three Faces 
East," "The Road to Yesterday," "Si- 
lence" and "Strongheart," which will be 
nroducer under the screen title of "Brave 
Heart." 

In addition to these great plays fifteen 
popular and famous works of fiction are 
lifted for screen adaptation, including 
"The Last Frontier,'' by Courtney Riiey 
Cooper, ''Simon the Jester" by William J. 



Locke. "The New Magdalen" by Wilkie 
Collins, "Hell's Highroad" by Ernest 
I '.i seal, 'The People vs. Nancy Preston" 
by John Morosco, "The Wedding Song" 
1>\ Ethel Watts Mumford, "The Open 
Switch" by Frank H. Spearman. "Her 
Two Men'' by Richard Washburn Child, 
"The Volga Boatman'' by Konrad Ber- 
covici, "The Million Dollar Handicap" 
adapted from "Thoroughbreds'' by W. A. 
Frazer, ''Red Dice" adapted from "The 
Iron Chalice" by Octavus Roy Cohen, 
"Made for Love" adapted from "The 
Valiant Gentleman" by M. ]. Stuart, 
"Steel Preferred" by Merschall Hall. "The 
Valley of Fear" by W. (',. Tuttle, and 
"The Man from lied Gulch," bv lint 
Harte 

Three especially written original stories 
include "The Flame of the Yukon," 'The 
Unknown Soldier,'' and "Fifth Avenue." 

Two personally directed Cecil B. De 
Mille super productions are announced 
in 'The Road to Yesterday" and "The 
Volga Boatman." Joseph Schildkraut 
will be featured with Vera Reynolds and 
Jetta Goudal. 

Nine De fvlilles. 

In addition to the two personally di- 
rected specials, nine productions are listed 
to be supervised by De Mille These 
include "Silence," Max Marcin's current 
dramatic success; "Eve's Leaves," an- 
other big dramatic hit on Broadway by 
Harry Chapman Ford, will be interpreted 
on the screen with Leatrice |ov as the 
star under the direction of Paul Sloane; 
"Three Faces Last," adapted from the 
great stage play by Anthony Paul Kelly 
will be directed by Frank Urson and 




J3adgeb £ay4} 



Here's More About the New 
Motiograph Mazda 

MOW CONDENSER MOUNT 

The lamphouse is provided with a new 
type of condensing lens mounts equipped 
with B. 'r L. Cinephor Condensing lenses 
They provide for a quick interchange ol 

lenses within the mounts, and a quick in- 
terchange of mounts. 



:w li:\s s» sT 



:\\ 



A radical improvement in the optical system consists 
of a "tandem" condensing lens system mounted on the film 
gate of the mechanism This system (patent pending) 
brings about greater screen illumination, eliminates fila- 
ment images, shadows and rainbow colors which in other 
systems is always present in some degree, 

The tandem lens mount may lie attached to tin DeLuxi 
or Special Motiograph Mechanisms by removal of the regu- 
lar heat shield and by attaching in the same nlace and 
with the same screws a heat shield and support for the 
tandem lens. 

Watch This Space for More Features. 




CLYDE H.BADGER 



STEBBINS 



1822WYAND0TTE- dfu0tdl?eliabkSmcel899-Y,/KHSP\S CITY, MO. 



Paul Iribe with an all star east beaded 
by Agnes Ayres and Robert Ames. "Hell's 
Highroad," adapted by Eve L'nsell from 
Ernest Pascal's novel, will star Leatrice 
Joy, supported by Edmund Burns; "The 
Coming of Amos," starring Rod La Roque 
with Jetta Goudal. Trixie Friganza and 
Noah Beery in featured roles; "The Wed- 
ding Song," adapted from the novel by 
Ethel Watts Mumford, and "Made for 
Love." adapted from M. J. Stuart's novel, 
"The Valiant Gentleman." Leatrice Joy 
will be starred in both these produc- 
tions supported by Edmund Burns. 

Rupert Julian will direct Rod La 

Rocque in "Red Dice," adapted from the 

Octayius Roy Cohen story, "The Iron 

Chalice," and "Brave Heart," adapted 

(Continued on Page 14.) 



When 
Everything 
Else Fails 

Vaudeville 

will get 

Business 

for you 

Ask the Exhibitor who 
Plays it— 

He'll Tell You— 

"Vaudeville never fails to 
draw for me."— A. H. B. 

You, Too, Can Make Money 
This Summer 

Write the 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OF THE ORPHEUM 

CI RCUIT 

.1. JOLLY JOIVES, .lit., >l«r. 

201 M.-iiiiKtrrcl Theatre Mdji. 

KANSAS CIT1 . MO. 

r hours; Ofl'iee — Grand INCH; Uesi- 

llrni-is — II? lie Park "i."..".L* 




Directed by 
Art Rosson 



Richard Talmadge 
Production 



Continuity by 
James Bell Smith 



ACTION PICTURES Is What the PEOPLE WANT! 

and ACTION is what RICHARD TALMADGE gives 'em in "THE FIGHTING DEMON"— It's 100% 

entertainment. 

Talmadge pictures procurable only through 
FILM BOOKING OFFICES 

Snower Bldg., Kansas City, Mo. 3312 Olive Street, St. Louis, Mo. 

127 S. Hudson, Oklahoma City, Okla. 106 S. Cross St., Little Rock, Ark. 



June (J, 1925 



T HE REEL JOURNAL 



Page Thirteen 



m 



m- 



« 



'V, 



md 



.m^^sss \\< 



logSer Heads St. Louis 

Exhibitors League 



For the twelfth time Joseph Mogler 
was elected president of the Motion Pic- 
ture Exhibitors League of St. Louis, Mo., 
May 19. He owns the Mogler, Bremen 
and Excelle theatres. 

Other officers elected were : Fred 
Wehrenberg, vice-president; W. 0. 
Reeves, financial secretary; Louis Hall, 
recording secretary; Oscar Lehr, treas- 
urer, and Chester Kaiman, sergeant-at- 
arms. 



Better Films Group 

Boosts "Chronicles" 

Pathe calls the attention of exhibitors 
to the fact that Better Films Committees 
throughout the country arc going to coop- 
erate in the local showings of the his- 
torical series being distributed by Pathe 
under the collective title of "The Chron- 
icles of America." 

Tbe National Committee for Better 
Films, affiliated with the National Board 
of Review, with headquarters in New 
York City, lias pledged itself to co-op- 
erate in every possible way with theatres 
showing this entertaining series produced 
by the Yale University Press. During 
the past week a letter went out from 
headquarters to all the Better Films Com- 
mitees throughout the country urging 
them in "encourage exhibitors to show 
these films by guaranteeing the sale of 
tickets for the series of performances," 
according to Harry Graham, local man- 
ager. 



Project Stills From Rear. 

The twenty-second annual meeting of 
the American Urological Association at 
Hotel Chase, St. Louis, Mo., May 22, was 
shown a new method of projecting still 
pictures from the rear instead of the front 
of the screen. It may be possible to adapt 
the system to motion pictures. 

The projection machine is about five 
feet behind the screen and it is possible 
to show the pictures in daylight or under 
the glare of electric lights. The screen 
used is composed of a clear rubber fabric 
on a gegorgette silk base and strung taut 
as a drumhead. The pictures were shown 
with exceptional clarity. 



Clara Kimball Young Here. 

Clara Kimball Young, former screen 
star appearing at Orpheum Vaudeville 
Theatre on Thursday, May 21, spoke to 
veterans at the Disabled Veterans Hos- 
pital, Jefferson Barracks, St. Louis, 
opening the local campaign for the $5,- 
000,000 American Legion Endowment 
Fund. She is an honorary member or 
Fred W. Stockham Post, American Le- 
gion, St. Louis, Mo. 



3T- LOUIS 

FILM MARKET 



C. G. Kingsley Dies. 

Apoplexy Fatal to Representative of 
Producers Dist. Corp. 



C. G. Kingsley, special representative 
for Producers Distributing Corporation, 
died at the Missouri Baptist Sanitarium 
on Friday, May 22, after an illness of 
eight days following an attack of apo- 
plexy. 

Kingsley was stricken on May 14 while 
motoring with C. D. Hill, local manager 
for Producers Distributing Corporation* 
Hill rushed him to the Missouri Baptist 
Sanitarium and saw- that lie was given 
the best of medical attention, but death 
ended a heroic battle on May 22. 

Kingsley made his home in New YorJt 
City but had no family. 

Hill arranged [or the funeral services 
which were held under the auspices of 
the Masons, of which Kingsley was a 
member. The funeral was held at 3 p. m, 
Sunday, May 24. 

Burial was in the beautiful Valhalla 
Cemetery on the St. Charles Rock Road. 
The Masons conducted the services at the 
grave. 



A $600,000 THEATRE USHER . 

The Missouri Theatre, Grand boule- 
vard at Lucas avenue, St. Louis, has 
the distinction of employing an usher 
who is heir presumptive to an estate 
of $600,000. But the chap may be dis- 
owned by his adopted mother for 
eloping with a pretty shop girl. 

Lloyd Bole Howard is the usher and 
his adopted mother is Miss Sidney 
Emeline Boyle, who inherited about 
half a million from her father. Howard 
is awaiting to see whether his adopted 
mother will accept his bride, attempt 
to annul his marriage or disown the 
happy pair. 



F. B. O. MAKING "BLOODHOUND." 

The Boli Custer unit, producing "The 
Bloodhound" by H. H. Van Loan for 
Film Booking Offices is spending a week 
on location at Mammoth Lake in the 
High Sierras, California. Scenic back- 
grounds will play an important part in 
the development of the story which is of 
the Northwest Mounted police school. 
Mary Beth Milford is Mr. Custer's lead- 
ing woman in "The Bloodhound." 



BRIGHT BITS & NEWSY NOTES 



Charley Goldman, owner of the Rain- 
bow and New Astor theatres. St. Louis, 
was fined $16.50 on a charge of speeding 
by a J. P. at Williamson, 111. Goldman 
was en route to- Chicago from St. Louis. 
The speed cop contended that Charley 
was burning up the concrete and it didn't 
do any good to deny t lie charge. 



Out-of-town exhibitors seen along Pic- 
ture Row were: Tom Reed, Duquoin, 
111.; Chester Gruber, Collinsville. 111.; Joe 
Hewitt. Robinson, 111.; Harry Thornton, 
Springfield, 111.; Oscar Wesley, Gillespie, 
111.; V. Krause, Mowequa, 111., and H. 
Roman, Renld, 111. 



Harry Thornton of the Gayety Theatre, 
Springfield, 111., and Tom Reed of Du- 
quoin, 111., are en route to California to 
attend the Shrine convention. They will 
visit Hollywood while out that way. 



F. S. Hotyon, manager of the New- 
Grand Theatre, Hope, Ark., has plans for 
extensive improvements to that house. 
Included will be an enlarged lobby, tile 
floors, etc. 



The St. Louis University will hold its 
commencement exercises at tbe Missouri 
Theatre. Grand boulevard at Lucas ave- 
nue in the morning of June 4. The uni- 
versity is within a few blocks of the 
theatre and the graduates will parade 
prior to the services which open at 10 
a. m. 



The Wurlitzer Company has appointed 
I. Singer district manager for its theatre 
department. He will make his head- 
quarters in St. Coin's. He formerly was 
organist for the Orpheum Theatre, 
Otiincy. Til. 



Joe Greene, manager of the Lafayette 
Theatre, Jefferson avenue, near Lafay- 
ette avenue, has a bundle of tricks in 
bis bag. His latest was an eight-page 
program for the grand opening of the 
Russell Airdome that brought in a hand- 
some profit through the advertising of 
local merchants. The Lafayette and Rus- 
sell Airdome are owned by the St. Louis 
Amusement Company. 



Chester Gruber has opened a summer 
garden along side his sandwich shop on 
West Florissant avenue near Lhiion boule- 
vard. St. Louis. He also operates the 
Miners Theatre, Collinsville, 111. 



Mix Visits St. Louis. 

Tom Mix had a big day in St. Louis 
on Wednesday, May 27, including in his 
program a visit to Mayor Victor J. Mil- 
ler, an address before the St. LouisCham- 
ber of Commerce, a large dinner in his 
honor at Chase Hotel at 1 p. m. and an 
exhibition with his horse, Tony, at the 
foot of Art Hill, Forest Park, at 4 p. m. 
Thousands of school children witnessed 
the exhibition by the famous Fox stars. 



Page Fourteen 



THE REEL JOURNAL 



June 6, 1925 




F. B. O. 

White Pang, Strongheart. — This picture 
made a big hit. Strongheart does greal 
work. This picture did a big business 
and I made money. Give me more like 
this one. — R. B. Christian, Byers Theatre, 
Excelsior Springs. Mo. 

FIRST NATIONAL 

reelect I'lapj -r. Colleen fflonrc. -Very 

good picture. Prinl •-■ I -S. W. Filson. 

Opera House. Scott City. Kas, 

Cirrus Days, Jackie Coogan. Did best 
business of any pictures I've run so far. 

Print and accessories g I ''lias. \V. 

Munger, Doric. Hanover, Kas. 

Illin-k Oxen, Corinne Griffith.— A very 
fine production and pleased here, Print 
fine, Accessories good s M White, 
American, Keytes'ville, Mo. 

Within the Law, Norma Talmadge - 
Very goS'd and went log here, even the 
,,1,1 picture. The kind thai builds busi- 
ness and should lie played by all small 
snows We played it at regular admis- 
sion. Print very y I. as are all First 

National prints. — M. D. Foster. Cozy. 
Williamsburg, Kas. 

The- Huntress. Colleen .Moore. — G I 

picture that drew fine against strong op- 
position. Print fair. Advertising good. — 
Raj W. Musselman, Princess, Lincoln, 
Kas. 

circus Days, Jackie Coogan. — Fine pic- 
ture, pleased them all. Always do good 
business on a Coogan picture. print and 
advertising good. — H. t) Hi I laid Electric, 
, talena, Mo. 

The Wanters, Marie Prevost. — Print was 
good. Pleased 95 per cent. — Ira Stone- 
baker, Allen. Allen, Kas. 

Hottentot, Douglas MaeLean. A dandy 
picture and pleased lilt) per cent. Print 
A-l. — Bill Leonard, Mystic, Cedarvale, 
Kas. 

Why Men I, rave Home, Lewis Stone 
Good picture. Pleased the people. Print 
and advertising good. — H. S. Bourne, 
Opera House, Delphas, Kas 

ll.iiiiiiig Youth, Colleen Moor,-. — < '. 1; 

enjoy,,! by all. Print and advertising 
v.,.,,,! -F D. .Morris, Iris, Cimarron. Kas 
When a Man's a Man. John Bowers. 
This picture did an unusually g 1 busi- 
ness ami pleased the people. print .- I. 

S W. Weiig, r, City Hall. Knobnoster, 
Mo. 

Sundown — The picture pleased all who 
saw it. The crowd was fair sized. Print 
very good. Advertising good. — M. G. 
Kirkman, Strand, Hays, Kas. 

Painted People, Colleen Moore. — Good 
program picture for any house. Pleased 
90 per cent. — J. 1. Wright, Rex, Bevier, 
Mo. 

Brnwn €►? (he Vorth Picture well liked. 



print and advertising good. — T. 
cer. High School. Burdick, Kas. 

River's Knil — A real picture for any 

kind of a house. Pleased 100 per cent. 
Clad to say that this was 



the best print. 



Always lo 

National. 
( raw ford, 
Kas. 
< 'ireus 

The lest 



,k for good pictures from First 
Advertising very good. — 10. 
Y. M. C. A.. Ft. Leavenworth. 



( 'oogan.- 
and I 
cut. C 
Print 
erry, 



run, 



it. 



have 



fin, 
Re.i 



go 

rint 

Re 



,d em- 
ail, 1 ad- 
Ma\ S- 



lll 



Days, Jackie 

Coogan 1 have 
run several. Pleased 100 
.!],.; as well as kids lik 
Advertising good. — C. C. 
Maysville, Mo. 

Potash and Perlinutter A 

edy. Pleased 90 I"'!' cellt. P 

vertising good. — C. C. Perry, 

\ ille. MO. 

Sally, Colleen Moore.— This picture 
the best drawing card we have had 
,,in house and everyone who sees it sends 
in another. It's Colleen's I, est by far.— 
Jack Moore, (Hive. St. Joseph. Mo. 
MEETRO-GOL.D'M \ \ 
The Monster, Lon Chaney.— This sub- 
ject is too gruesome l',,r the average fan. 
Did not please. — H. E. Schlichter. Liggett, 
.Madison, Kas. 

Broken Harriers. .May Busch. — Just a 
program picture and that's all. — ,^- E. 
s, hlichter, Liggett, Madison, Kas. 
MIDWEST 
The Early Bird, Johnny Hines. — Speak- 
ing of your rib ticklers here's one that 
will please them all. Just as good as 
"The Siieed Spook." — H. 10. Schlichter, 
Liggett. Madison, Kas. 

PARAMOUNT 
The Thundering Herd Lois Wilson, 
Jack Holt. — When you get this, step on 
it for all you're worth. It's absolutely 
the most realistic pioneer and Western 
picture ever filmed, bar bone. Comments 
were that it is better than eithsr "North 
,r 36" or the "Covered v\ aeon." -H. 10. 
Schlichter, Liggett, Madison. Kas. 

The Vir Mail, Warner Baxter. — A fine 
action picture and story of the air mail 
service that is true to life and should 
please most anywhere. — H. 10. Schlichter. 
Liggett. Madison. Kas. 

PREFERRED 
The Boomerang, Bert Lytell. — Nothing 
to this. Just a piece of junk that went 
over everyone's head. — H. E. Schlichter, 
Liggett. Madison, Kas. 

VITAGRAPH 
The Beloved Brute, Marguerite De La- 
Mot te. Victor McLaglen William Russell, 
Mary Alden, Stuart Holmes. Condition of 
film good. This is a great picture. — A. "W. 
Pugli. Art, Erie, Kas. 

I, idle Wild Cat — Picture better than the 
title. Did not draw as good as some. bu\ 



Mail in Your Film Report Today For the Next Issue 

1 111-: RFF.L JOURNAL, 

19th i Wyandotte. Kansas City. Mo 

My opinion on pictures recently played her-^ is a- follows: 

Title 



Star Procuce: 

Remarks 

Title 



star Produce 

Remark.- 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



t IT 1 
The*"-" 

Exhibitor 



Ideas, al all who saw it. — People's Theatre, 
nine Mound, Kas. 

lOnilily .saddle. Pete Morrison. — Condition 
of film fine. A splendid picture. — Clar- 
, ne, Stevens, Amusu, Archie, Mo. 

(ode of the 'Wilderness. Alice Calhoun 
and John Bowers? This is a dandy good 
Western. A number of my patrons told 
me it was good and when they go to the 
■ utile ot telling me it is good, it sureiy 
must be. Vitgranh service in general has 
bi en fine. — .1. C. McKee, Electric. Bolivar. 
Mo. 

Prodigal Judge Just the kind that 
phases all and makes 'em talk on the 
streets. A pleasure to show this kind. 
Make more like it and the exhibitor can 
make them go over as he can honestly 
exploit this kind. — A. .1. Blackwell, Best, 
Henrietta, Mo. 

....My Mam Palsy Ruth Miller — Was just 
i lie kind the crowd wanted. They expect- 
ed a srood one, and "My Man" brought 
home the bacon. — A. .1. Blackwell, Best, 
Henrietta. Mo. 

Spies and Spills. Larry Seinoii. -Too 
short a picture for Larry Scmoir He is 
a not here. Many requests lor Larry's 
comedies. Fine story for comedy. Can 
:.;n nothing but the best for Semon com- 
edies. — • H. W. Knox. Y. M, C. A.. Ft. Leav- 
enworth, Kas. 

Kloiver of the North, Henry Walthall, 
Pauline Starke and all star. — A very good 
picture. Good playing. Had many com- 
pliments on it. Attendance never good on 
Friday or Saturday. Can't lay it to this 
picture. — H. W. Knox. Y. M. C. A., Ft. 
Leavenworth, Kas. 

(ode of the Wilderness, John Bowers. — 
A Western that will appeal to patrons 
who are not especially fond of them. 
Good urogram for a middle day patron- 
" — F. VV. Hewes, Bona venture, K. C, 
.Mo. 

Between Friends. Kerry, Tellegen Cal- 
houn. — Slow and draggy, yet it pleased 75 
per cent. Drew fairly well. Nothing out- 
standing about it. — F. \V. Hewes, Bona- 
\ enture, K. C, Mo. 

The Midnight Alarm. Cullen Landis and 
Alice Calhoun. — Personally we class this 
as one of the best. Everybody went out 
smiling. — C. R. Tapp, Electric. Clayton. 
Kas. 

Pioneer Trails, Cullen Landis and Alice 
Calhoun. — "Pioneer Trails" is a wonderful 
picture. Pleased them all. Let's have 

e more like it. — C. E. Harrington, Mul- 

ryan, Mayetta, Kas. 

My Man, Dustin Farnum. — Pleasing and 
interesting show. Takes well. — Harris 
Opera House, Harris, Mo. 

This Woman. Irene Rich. — This is just 
a fair program picture. Star is not sat- 
isfactory in the role assigned to her. — H. 
10 Schlichter. Liggett. Madison, Kas. 

Lighthouse by the Sea, Rin-Tin-Tin. — 
A good picture. — Peal Theatre. Grain Val- 
ley. Mo. 

PRODUCERS LIST 26 

(Continued from Page 11) 

from the big dramatic success, "Strong 
heart," by William C. De Mille. 

The famous stage farce, "Seven Days,'' 
by Avery Hopwood and Mary Roberts 
Rinehart, will be produced as an AI, 
Christie special feature comedy. 
Six Strombergs. 

Six Hunt Stromberg productions are 
listed. Two of these will be Priscilla 
Dean pictures, Two Harry Carev pic- 
tures and two personally directed Strom- 
berg specials. 

The great western story. '''The Last 
Frontier," by Courtney Riley Cooper, 
originally started by the late Thos. H. 
luce as the greatest film creation of his 
career, will lie completed by Stromberg 
as his first special during the coming 
year. This will be followed by "The 
Open Switch." adapted from Frank 
Spearman's railroad storv, "Wliispering 
Sm ; th." 

Priscilla Dean will be starred under 
Tom Forman's direction, in "The People 
vs. Nancv Preston." and in "The Flame 
of the Yukon," an original story of the 
Alaskan gold rush especially written for 



June 6, 1925 

Priscilla Dean's dynamic dramatic style 
Marry Carey will be starred under 
Tom Forman's direction in "The Valley 
of Fear" from the Liberty Magazine 
story by \Y. G.. Tuttle and in "The Man 
from Red Gulch," from Bret Harte's 
great western story, "The Idyll of Red 
Gulch." 

The newly organized Metropolitan 
Productions will release four George 
Mel ford Productions, including "With- 
out Mercy," adapted from John Good- 
win's celebrated novel, ''Steel Preferred," 
adapted from Herschall Hall's series of 
Saturday Evening Post stories, "Her Two 
Men," by Richard Washburn Child, an- 
other popular Saturday Evening Post 
story, and "The Million Dollar Handi- 
cap.'' adapted from the famous novel of 
the race track by \Y. A. Frazer. 

Frances Marion is scheduled to con- 
tribute her first two pictures as an in- 
dependent producer in "The Xew Mag- 
dalen" adapted from Wilkie Collins' 



THE REEL JOURNAL 

world famous novel, and "Simon the 
Jester," adapted from William J. Locke'-. 
great story of the same title. 

Sam Kork is listed for tour productions, 
including "Fifth Avenue," a story of a 
thousand emotion in which Lewis Stone 
w ill be starred. 

Renaud Hoffman will contribute an- 
other epic on humanity in "The Un- 
known Soldier,'' from the story by Dor- 
othy Farnum. 



Page Fifteen 

BOX-OFFICE 
REPORTS 

written by the ex- 
hibitors are your 
best guides t o 
good pictures. 

—SEND US 
YOUR REPORTS 



"NOTICE TO PEDDLERS" 

Mr. C. E. Barber, the "hard- 
working" manager of the Electric 
Theatre, Tilden, Illinois, asks that 
all "Film Peddlers" discontinue 
calling upon him, as he is getting 
behind with his fishing. This ac- 
count being one of the "Key Cen- 
ters" of the St. Louis territory, all 
peddlers are anxious to sell him. 
Will say that Vitagraph sold one 
hundred percent before the above 
ban was put on. 

— A Friend of Mr Barber's. 



_isas.City N 

Engravings 
ColorplateCo 

a^c/irf Walnut - Kansas Citr 

Main 4707 

Halftones Color Plates 
Zinc Etchings 



Twe cents per 
«ord payable In 
advance. No ml*. 
iicrepted for leas 
than 50c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles. 



Rates for other 
spaces fnrnlshed 
on reaneat. 



• "I WSWm Illlll I Willi!! IIIIIIIIIHIIIBIIIIIIIIIIIBIIIIIIIIIIIlllimmiBiiiii IHIIIIIMOIIIIIIllllllIIIIIIIIIIIIIllBlll III! ffll 



"1111! 



Notion Picture Machines anil Supplies — 
We buy, sell anil exchange machines, films- 
and equipinentj theatre illld road show 
equipment at half price) calcium eras out- 
fiis and supplies) Mazda lisht for all ma- 
chines) machines rehililt or parts sup- 
plied; bargain lists free; established IS!!::. 
National Equipment Company, 409 West 
Michigan street, Dnliiih >iiim. p3t— 6-21 

liberty July 1; good projectionist also; 
A-l man at the business with 14 years* 
experience) go anywhere at reasonable 
sa!ar> ; It will pay you to write and learn 
more. Address R. ).. Walker, Bvansville, 
^ Is. p :;t — ii-14 



For Sale — All equipment out of Hex 
theatre, ottumwa (2) type S. Simplex A-l 
shape; :{«<> 6-pIy seats A-l: one Spotlight 
Crescent nearly new; six ceiling fans, 4 
blades 56 Inch: one 18-inch 110 A. <'. ex- 
haust fan) one 16-inch exhaust. Address 
Orpheum Theatre, ottumwa. la. P3t-6-2] 



NEW Sl'I.K-l'l.AVlXt; LINK PIPE 
ORGAN. Meets every- requirement of the 
pictures. Operated from booth or else- 
where. Library of new music rolls, Bar- 
gain. Wilbor A. Shea. Eastport, Maine. 

P3t-6-T 



TACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater In- 
struments — Wurlltzers, Seeburgs. Foto 
'Mayers and others. 

J. W. JENKINS SON'S MUSIC CO., 
1015 Walnut, Kansas City, Mo., 

Sole Agents for the wonderful Heproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



OPERATOR AT LIBERTY. 
Have had 4 years experience on Powers, 
simplex anil Motiograph machines. Can 
•iive Kood reference. Will go anywhere, 
tan eive best screen results. Address M. 
G. P.. care Heel Journal. P0t-6-7. 

Wish to exchange or sell theatre; 1,500 
population; only theatre here: county seat 
town; 256 seats; Sunday shows; brick 
building 24x72) fully equipped and all paid 
for; exchange theatres, must be west of 
Minneapolis or In South Dakota. Address 
Mat Ki.hler. Buffalo, Minn Pitt. li-7. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



FOR SALE — One late model Universal 
■ notion picture camera with automatic 
dissolve and panoramic tilting tripod; 
cost $675.06. \\ ill sell cash $366.00, Sent 
<'. O. I), privilege of examination. W. F. 
Glll'fey, 510 Fruit Ave.. Farrcll. Pa. 

p3t, 6-21 



FOR SALE — i'2 inch oscillating; wall 
fans. Blower installed. We have no use 
for them, sni.nii each. Send money order 
to C. Hales Lyric Theatre, Madrid, la. 

pit. 0-7 



Heralds, 
Throw- A ways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

KETONE 

19th and Wyandotte Streets 
Kansas City - Missouri 



F. H. BOWEN 

1310 West 8th St. Kansas City, Mo. 

Theatre Specialist 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 



Mailing Lists 

Will help you increase vales 

) Send for FREE catalog «U m* counts 

and prii'ea on thousands of classified 




-National . 
Is, Profeasiona. Business Coo corn*. 

Guaranteed C £ . 
refund oi J^C-Ch 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Knn.m City, Mo. 



340 Dougla. Bldg. 
Los Angola*, Calif. 




LONDONS 

THRILLING STORY OF THE 
FROZEN NORTH 

Let's get right down to cases. What Company is offering you big time 
stuff in sure fir& box office winners like F. B. 0. which you can buy at a 
price that absolutely guarantees you profits? 

And where can you find an attraction like "STRONGHEART" in Jack London's story "WHITE 

FANG" that enables you to shout your message from the housetops. 

Here are 3 giant showman's forces." 1st, "STRONGHEART" ; 2nd, JACK LONDON'S NAME ; 

3rd, his great story "WHITE FANG." 

Even half hearted showmanship is bound to bring results on this production. Imagine then 

what a real showman will do when he "gets behind" this picture. See it NOW at any F. B. 0. 

Exchange. Wonderful showman's paper, accessories and exploitation. Get busy. 



Snower Bldg., Kansas City, Mo. 
1312 Olive Street, St. Louis, Mo. 



Film Booking Offices 



106 So. Crosi Street, Little Rock. Ark. 
127 So. Hudson, Oklahoma City, Okla. 



C~7he 



CYhe cfflm Trade Waper of the Southwest? 



LDJ 



New York Giants Win 

Pathe Will Release on July 19, 1925 

"PLAY BALL" 

BY JOHN J. McGRAW, MGR. N. Y. GIANTS 

Starring 

Allene Ray, Walter Miller and J. Barney Sherry 



Also 



John J. McGraw and Entire N. Y. Giants Ball Team 



What a combination! Can you beat it? 
Kids from 8 to 80 enjoy and follow baseball. 
You can easily imagine what a sensation a 
serial about baseball will do at the box- 
office ! ! ! 



DON'T LET A FEW EXTRA DOLLARS KEEP YOU FROM 

PLAYING THIS ASSURED BOX-OFFICE ATTRACTION DUR^ 

ING THE BASEBALL SEASON . 

Are You Set- 'PLAY BALL" —Let's Go' 

Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 17TH ST. 
J. A. EPPERSON, Mnnager 



ST. LOUIS — 33IG OLIVE ST. 
HARRY GRAHAM, Milliliter 



Vol IX 

No. 26 



JUNE 13, 1925 

Published Every Saturday by 
III II. JOURNAL PUB. CO. 
Mntnstreet Theatre Bldg.. 



Two Dollars jl 
a. Year 



Universal Bets Nir 



(No* 435 Straight from the Shoulder Talk by 



I AM BETTING NINE MILLION DOLLARS THAT YC 
will hold your play dates for Universal pictures* 

I AM GOING TO SPEND NINE MILLION DOLLARS C\ 
pictures of fine enough quality and great enough quality to keep y) 
independent* 

I AM BETTING THAT YOU HAVE THE COURAGE Ab\ 

the independence to hang onto your theatre and to hang onto yep 
play dates. 

WHETHER YOU ARE IN A SMALL TOWN OR WHETH1 
you are in a great city, whether you have a very small house or a vl 
large one, or whether you are in between — Universale Second Wh! 
List will contain the variety and the quality that youVe got to have 

AND UNIVERSALE OLD, OLD LIVE-AND-LET-LIVE POLI^ 
will prevail, as usual, in the matter of price ! White pictures, whl 
contracts, white prices, white treatment — nine million dollars' woijj 
—and not a word of bunk nor a dollar of water in the whole deaL 

THERE WILL BE 30 MAGNIFICENT JEWEL BRAND PI 
tures in the Second White List. No brand of pictures in the history 
the business has stuck to its high standard so thoroughly as the Jew 
I will admit that out of the scores of Jewels produced in the pd 
a few — a very few — weak ones have crept in, but the percentage is 
low that it is not worth talking about. Certainly that percentage 
lower than you have ever found in any other brand. The Jewels 
1925-1926 will be better than ever before— and I am speaking fn 
exact knowledge after seeing some of the completed negatives. 




ion Real Dollars 



\\mmle, President of the Universal Pictures Corp.) 



THERE WILL BE 24 OF THE BEST WESTERNS UNIVERSAL 
iver made. The motive back of every one of these Westerns will be 
action and lots of it. Thousands of exhibitors have made fat profits 
in. our Westerns in the past. They will make more profits with these! 

THERE WILL BE 52 CENTURY COMEDIES AND, AS USUAL, 
lousands of theatres will want to book the entire lot. 

' THERE WILL BE 52 BLUE BIRD COMEDIES (ONE REEL 
piece) and you can't beat them anywhere at twice the price. 

THERE WILL BE 6 OF THE GREATEST SERIALS WE EVER 
ttempted. They will have 10 episodes apiece. 

THERE WILL BE 12 NEW GUMP COMEDIES AND THEY 
irill be even better than the former Gumps. 

THERE WILL BE 52 MUSTANG WESTERNS (TWO REELS 
piece) and you will want the entire list. 

AND THERE WILL BE 104 INTERNATIONAL NEWS REELS 
-two every week. The International is already so far ahead of all 
ompetition that words are unnecessary. 

IN ADDITION TO THE ABOVE LIST, I INTEND TO PRO- 
uce two, three or four great big smashing super-features every year™ 
ictures as big as "The Hunchback of Notre Dame" and "The Phan- 
)m of the Opera ". 

THAT'S AN AMBITIOUS PROGRAM AND A BIG ONE. IT 

; the greatest in Universal^ career. It is a glorious bet and it will win! 




^MBM MtJUUlffBji. i ... .m i t . i n lift 



r«lr ^' ^gr^gm •*< 



' - ) ' " ' ■ ■ ' ■ ' . >■ ' ■ i i ■■ » 




WW*! 



UNIVERSALIS "SEE AMERI 

Exploiting the 224 White List 




raHMHBHMM^IH 



UNIVERSAL 



TLM 






Carl Laemmle's 

SEE AMERICA FIRST 
EXPEDITION 

is on its way! 

A 6000 mile 
transcontinental 
tour exploiting 
Universale 

White List ofr 
54 White 
Pictures 







RSI" EXPEDITION 

I- Prom Universal 



T 



' "•■' ■»!?-:?■■ 



■ > — ■ '• ' < — *""* ~T~*~ -•-■'•—• 




PUBLISHED EVERY 
SATURDAY AT 

MAINSTREET 
THEATRE 
BUILDING 

KANSAS CITY, MO. 
Telephone 
Grand 5206 




Associate Editor 
C. C. TUCKER 



BEN SHLYEN 
Publisher and Editor 



SAINT LOUIS 

Representative 

DAVID F. BARRETT 

3748 Meramec St. 



A Proof of Merit 

The first three Gold Bond Specials re- 
leased by Film Booking Offices have been 
given Broadway runs within the past two 
weeks — two at the Capitol, a Metro-Goldwyn 
house, and the third at the Colony. This is 
of unusual significance at this time, follow- 
ing as it does the Milwaukee convention and 
the Independent producers demand for rec- 
ognition — not merely a sympathetic request 
— but because of merit of product. 

To F. B. 0. goes the unusual honor of 
having its productions receive first choice 
for bookings from the Independent field for 
these big showings. The pictures chosen, 
"Brasilia With a Million," "Parisian Nights" 
and "If Marriage Fails — ?" must undoubt- 
edly be worthy of their selection by such 
showmen as S. L. Rothafel and B. S. Moss. 
And to the Independents as a whole this 
fact, regardless of whose pictures these are, 
must be very gratifying. 

F. B. 0. has been independent all along. 
It has never owned a theatre and has no in- 
tention of ever going into the theatre end of 
this business. Another thing — F. B. 0. has 
been frank enough to come right out and 
classify their pictures before selling them. 
They're not selling program pictures as spe- 
cials and asking fancy rentals for them — 
they're classifying every picture where it be- 
longs and selling it for what it's worth. 
That's playing the game fair! 

And while we're on the subject — there 
are many more outstanding, really worth 
while pictures offered by the Independents 
for the coming season. Pictures that your 
patrons will want to see and with which they 
will be well pleased when they see them. 



For Your Own Good 

The condition of film prints has been 
the cause of many a controversy between 
exhibitor and exchange and has ruined oth- 



erwise excellent pictures, both in entertain- 
ment and box-office value. 
Who is to blame? 

That's the big question. And yet we 
bring up this subject again, not because we 
desire to place the blame, but, rather, be- 
cause we hope to eliminate this "bad print" 
evil from this industry. 

Carelessness and nothing more, whether 
it lies in the care of the film or in the pro- 
jection equipment, is the cause of "bad 
prints." And so the question of eliminating 
this evil is answered by giving proper care 
to film and projection equipment. 

Through the courtesy of the Eastman Ko- 
dak Company we are beginning in this issue 
a series of articles under the title, "Film 
Mutilation and How to Prevent It." If the 
"life" of the average film print could be ex- 
tended, much benefit would result for exhib- 
itor, distributor and producer. There would 
be less grief and argument. And it would 
undoubtedly help the pocketbooks also. 

Turn now to the first installment of this 
series of articles. Read it thoroughly and 
next week read the second installment. 



What About Summer f 

The power of suggestion is a worthy 
ally to tie to during the hot summer months. 
People who discontinue their patronage of 
theatres during hot weather can be per- 
suaded to see your shows if you go after 
them in the right way. 

Merely telling them in your advertise- 
ments or through your screen that your thea- 
tre is a nice cool and comfortable place is 
not sufficient. You've got to make them 
"feel" it and "see" it. Give them the right 
kind of atmosphere — "cooling" atmosphere. 
Dress up your lobby, decorate it in cool col- 
ors, even paint a few icebergs as part of 
your setting and let the breeze of several 
fans play in the lobby, and you'll be sur- 
prised at the difference in patronage. 



uw/ 




0*tittU» 



is this latest Texas Ranger Western 
packed to the hilt with Romance and FAST ACTION 



JESSE J. Jt 

GOLDBURG & 




DIRECTED BY 

REEVES EASON 



PRODUCED BY 

INDEPENDENT PICTURES CORPORATION 



Bob Custer Pictures need no boosting 

I he pictures themselves, every one of them, is the answer to the quality and drawing power of the product. Ask 
any Exhibitor who is now showing the BOB CUSTERS whether or not these Westerns are 100% effective as en- 
tertainment and ability to attract and hold regular patronage. If you have not played the earlier BOB CUSTERS 
you've missed some big bets. See the earlier releases,— play them, play the latest ones and this one, "THE TEXAS 
BEAR CAT," and build yourself a regular patronage for this fast coming popular Western star. 



Snower BIdK., Hennas City, Mn. 
3312 Olive Street, St. Loi.Ib, Mn. 



FILM BOOKING OFFICES 

Thematic music cue sheets available on all our features. 



127 So. Hudson, Oklahoma City, Okla. 
lOfi So. CrOse Street. Uttle Rook, Ark. 



June 13, 1925 



THE REEL JOURNAL 



Page Nine 



"U's" Motor Studio To 
"See America First" 

Los Angeles bade farewell with elab- 
orate ceremonies to the huge Universal 
'studio un wheels" which departed from 
Los Angeles last week for New York to 
film "See America First," a picture 
which will have among its scenes prac- 
tically every city of importance in the 
United States. The official farewell was 
staged before the Chamber of Commerce 
Building, with officers of the chamber 
conducting the ceremonies. 

A pennant, bearing the signature of 
Los Angeles leaders in civic and political 
life was presented to VV. E. Holah, who 
is to direct the trip of the big motor 
studio, and Norman Sprowl, business 
manager of Universal City, represented 
General Manager Raymond L. Schrock, 
in Chicago at the "Big U" convention, 
Reginald Denny, star of "California 
Straight Ahead,'' in which the huge 
motor car was used, Harry Pollard, di- 
rector, Gertrude Olmstead, Mary Phil- 
bin, Lola Todd, Olive Hasbrouck, and 
other stars were in attendance. 



510 FILMS AT $150,000 EACH 
IN 1925-1926, SCHENK SAYS 



M. P. T. O. KANSAS-MISSOURI TO 
ISSUE QUERY BULLETIN. 



So great have been the requests for 
information on various subjects, showered 
on the M. P. T. O. of Kansas and Mis- 
souri, that the office is now preparing to 
send out a bulletin covering a majority 
of the questions asked, according to C. E. 
Cook, manager. Copies of the bulletin 
will be mailed to Kansas exhibitors. One 
of the subjects covered answers the 
query regarding the music tax. The or- 
ganization says : 

"We have been informed time and 
again that it is almost impossible to op- 
erate a theatre without using some copy- 
righted music. The playing of one copy- 
righted piece constitutes an infringe- 
ment which may cost an exhibitor a 
great many times more than his license, 
the attorney fees and court costs of a sin- 
gle case amounting to more than $250. It 
may be possible to secure a 20 per cent 
rebate for all members of this associa- 
tion. However, we cannot assure non- 
members of the association that they will 
receive a rebate this year at this late 
date. We can say only that we will do 
our utmost to obtain it. 



Hollywood. — Figures available to the 
Motion Picture Producers' Association 
show that the industry has entered a year 
of steady, normal, consistent expansion. 
Eighty-one million dollars will be spent 
in production. This figure is based upon 
reports to the association that 540 pic- 
tures will be produced during the year 
at an average cost of $150,000, according 
to a statement by Joseph M. Schenk, 
president of the M. P. P. A. 

"Most striking of the year's develop- 
ments is the new attitude of banks and 
other institutions of high finance. From 
classing the industry as a poor, or at 
best only a fair risk, these institutions 
now realize the industry has reached a 
sane level and stand willing to advance 
virtually unlimited sums to reliable pro- 
ducers — and to exhibitors as well. The 
lead in this important move was made by 
Dr. A. H. Giannini of the Bank of Italy. 
Other bankers have now fallen into line. 
Millions will be advanced to producers 
this year by Wall Street. Motion picture 
executives now occupy places of respon- 
sibility in the personnel of virtually every 
leading bank. 

"This is significant principally because 
it establishes that motion pictures have 
become, to all practical intents and pur- 
poses, a commodity in this country. There 
is no such thing as hard times in the 
United States today. Plenty of money 
is available for reliable investments Mo- 
tion pictures now come into this category, 
and there is adequate financial backing 
for producers whose product is recog- 
nized as standard." 



Part of Newman Site Sold. 

A 24-foot frontage, comprising the 
north quarter of the site upon which the 
Newman Theatre, Kansas City's largest 
first run house, stands, was purchased 
this week by George M. Sittenfeld from 
the heirs of the McGonegal estate for 
$200,000. The ground is under lease to 
Frank L. Newman of the Newman the- 
atre, from whom an annual rental of 
$12,500 a year will be received. 



"DICK" ANDERSON HERE. 



International News Head Pays Visit to 
Kansas City. 



132 ALLIED HOUSES! 

N. W. Booking Circuit Reaches Strong 
Proportions. 



R. V. "Dick" Anderson, director of In- 
ternational News, was a prominent vis- 
itor of the week, paying a visit in Kansas 
City at the local Universal Exchange. 
The story goes that Anderson and \\ . E 
"Billy" Truog, district manager for Uni- 
versal, drove three hundred miles in the 
lattei-'s car to attend a sales meeting at 
the Kansas City branch. 

The sales meeting lasted two days. 

The local Universal Exchange has ar- 
ranged for an additional quota of Inter- 
national News prints, which have been so 
popular in this territory, according to 
Harry Taylor, manager. This news reel 
company is credited with having made a 
number of "scoops" on prominent events 
this season. 

Anderson is known to many exhibitors 
and film men in this territory and is well 
liked here. 



MORGAN TO P. D. C. 

John C. Flinn, vice-president and gen- 
eral manager of Producers Distributing 
Corporation, has announced that William 
J. Morgan has been appointed sales man- 
ager and will officially take up his du- 
ties with Producers Distributing Cor- 
poration in about two weeks or as soon 
as he can conveniently withdraw from 
First National. 



Globe Changes Policy. 

Following the leasing of the Globe 
Theatre, one of Kansas City's larger 
downtown houses, last week by the Rich- 
lyn Amusement Company, the theatre has 
announced a change in policy, under the 
management of N. J. Flynn. A two and 
one-half hour show will be divided up 
into one and one-half hours devoted to 
a first run picture, twenty minutes ot 
vaudeville and forty-five minutes of st.uk 
musical comedy. 



Minneapolis — Expected opposition to 
Allied Theatres circuit, recently-formed 
boking combine headed by W. A. 
Steffes, has failed to materialize, it was 
indicated this week, with announcement 
that buying of pictures already has been 
begun by the circuit 

Allied, according to General Manager 
Thomas A. Burke, is negotiating for 
product with practically every distributor, 
and already has lined up a number of 
pictures for early play dates, he said. 

The success of the circuit, according to 
Burke, is an assured fact, with develop- 
ment declared to have exceeded expecta- 
tions. 

Already Allied boasts 132 theatre mem- 
bers, and new recruits will bring the num- 
ber up to 150 within a month after the 
circuit begins functioning in earnest, be 
asserted. 



NEW DOWN TOWN HOUSE FOR 
KANSAS CITY, KANS. 



Kansas City, Kas., a town of 135,000, 
which has only one big downtown first 
run theatre, may soon have a second. 
Edward J. Grubel and Frank C. Grubel, 
owners of the Electric Theatre, the 
town's only big house, Tuesday purchased 
a site of 125 feet facing Minnesota ave- 
nue, between Seventh and Eighth streets, 
which will be reserved as a theatre site. 
Work of constructing a $60,000 2-story 
building will start at once, but the the- 
atre phase of the plans have not yet 
been completed. The purchase price of 
the property was $100,000 



M. P. T. O A. TO LOS ANGELES, 1926. 

Los Angeles is to be the convention 
city of the M. P. T. O. A. in 1926. Se- 
lection uf the west coast city met with 
the general approval of organization 
members, a canvass shows. 



JACKIE'S FATHER DENIES 
BELASCO CONTRACT REPORT. 



New York.— Jack Coogan, Sr , father of 
Jackie Coogan, has denied a published 
story to the effect that the youthful 
screen star has signed a contract for three 
years of dramatic training under the 
tutelage of David Belasco, after which 
he was to essay the role of Hamlet. 



F. B. O. INTO N. Y CAPITOL. 

The enthusiastic reception tendered 
"Drusilla with a Million" the Associated 
Aits Corporation— F. B. O. Gold-Bond 
special, which played to capacity at the 
Capitol Theatre. New York, the Week of 
May 24th, prompted S. L RothaiYI 
(Roxy) to book another F. B. O. Gold 
Bond picture "Parisian Nights," for the 
huge Bradway house for the week of Mav 
31st. according to advices Reaching R. 
E. Churchill, local manager. 

These two bookings set a record for 
both F. B O. and the Capitol Theatre, 
"D-iHl'a With a Million" and "Parisian 
Nights" are the first two independent 
productions to play this house in two 
years. 



The Clearing House Is Your Market 
Page — Read and Use It. 



Page Ten 



THE REEL JOURNAL 



June 13, 1925 



3 Features, 5 Shorts, 
F. B. O. July Program 



Three full length feature productions 
and five short subjects have been 
scheduled by Film Booking Offices for 
July release, according to R. E. Chur- 
chill, Kansas City manager. 

"Twenty Years After,'' the tentative 
title of Richard Talmadge's next picture, 
is to be released July 5. It is an adapta- 
tion of Dr. Samuel Johnson's famous 
story, "The History of Rasselas, Prince 
of Abysinnia." 

"The Bloodhound," by H. H. Van Loan, 
is serving Bob Custer as his sixth ve- 
hicle for Independent Pictures Corpora- 
tion and F. B. O. release on July 12. 

"Tizona — The Firebrand," an original 
story by Clifford Howard and Burke 
Jenkins, starring Evelyn Brent, is 
scheduled for July 26th release. 

The list of short subject releases for 
July is headed by "What Price Gloria?" 
No. 10 of "The Pacemakers" series, re- 
leased July 5, co-starring Alberta Vaughn 
and George O'Hara, based on the fa- 
mous stories by H. C. Witwer, and di- 
rected by Wesley Ruggles. "What Price 
Gloria?'' will be released on July 5th. 

Jimmy Aubrey's tenth two reel comedy, 
"Etiquette,"' "Don Coo Coo." No. 11 of 
"The Pacemakers," "Dinky Doodle No. 
11," and "Dr. Pyckle and Air. Pride." 

Five New Pictures 

Begun by Universal 



New York — The opening of the week 
found Universal beginning production of 
five new screen plays. They are: 

"Where Was 1?" starring Reginald 
Denny with William A. Seiter directing. 
The cast includes Marion Nixon, Pauline 
Garon, Tyron Power, Lee Moran, Ches- 
ter ( onklin, Otis Harlan William H Tur- 
ner, Tom Lingham and Arthur Lake. 

"My Old Dutch'' with May McAvoy, 
I'.it n'Malley, Jean Hersholt and Cullen 
Landis. 

"(Jut of the Flood," starring Art Acord 
with Marceline Day. 

"A Two-Fisted Fighter," starring Ed- 
mund Cobb with Peggy Montgomery. 

'I hi Moca in Flower," starring Josie 
Sedgwick with Edward Hearn in the 
leading male role. 



HEADQUARTERS 

For Exhibitors and Film Men 

<$&) HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




CHANGE 



S 



(exchange 



C>IovindAlon0 
Movie Row© 



The first issue of the Warner-Graph, 
there you have it, a combination of War- 
ner Bros, and Vitagraph, has made its 
appearance at the local exchange of the 
two merged companies. The house organ 
is published in the interest of furthering 
relations between the company and ex- 
hibitors, according to C. A. Schultz, local 
manager. 

* * * 

T. O. Byerle, First National manager in 
Kansas City, has returned from an ex- 
tended trip in the Kansas territory. 

* * * 

Bob Withers, Enterprise manager, was 
out this week telling exhibitors about the 
new "big four" group of pictures for re- 
lease through that company. 

* * * 

C. E. Graf, owner-manager of the 
Photoplay Theatre at Havensville, Kas., 
has gotten away from the box office and 
is taking a squint at the country on the 
West Coast, he has written the Reel 
Journal. Graf expects to be gone a 
month, and will have a lot to tell the 
film purveyors upon his return. 

* * * 

"Black Cyclone," Pathe's new special 
picture, has been booked by the Newman 
Theatre, Kansas City, and the Miller En- 
terprises, Wichita, J. A. Epperson, Kan- 
sas City manager, announced this week. 
No dates have been set for playing at 
either house, he said. 

* * * 

The M. P. T. O. A. has come out and 
endorsed the new C. C Burr production. 
"Enemies of Youth,'' according to Bob 
Withers, local manager. It is probable 
that this picture will be released shortly. 

* * * 

Extensive remodeling of the Belmont 
Theatre, 5<.07 St. John Avenue, was 
started last week. An entire new front 
is to be built. 

* * * 

Al Kahn, widely known in the Kansas 
City film market, is to go to Florida 
shortly where he is to become associated 
with a real estate concern, he has an- 
nounced. Kahn was formerly president of 
Film Classics of Kansas City, Inc , states 
rights distributing concern. 

* * * 

C. E. Gregory, Kansas City manager for 
Metro-Goldwyn, said this week that he 
expected the Metro-Goldwyn "trackless 
train" in Kansas City early in July. The 
train is touring the country in an unusual 
expli mil ii hi l urn In ii i .tin;-; M etro-< >i del 
wyn pictures. 

* * * 

"The Average Woman," a C. C. Burr 
I luction, to be released through Enter- 
prise, hi i ii i in :d ill Kansas City this 
week Following the screening. Bob 
Withers, manager, pronounced this ve- 
hicle one of the best his company has 
i '. '- i iffered. 

* * * 

Harry Taylor, Universal branch man- 
ager, is covering western Kansas this 
week. Harry says that he is going to 



put the exhibitors at Wichita, Newton, 
Arkansas City and Winfield on the dotted 
line for the Carl Laemmle Complete Serv- 
ice Contract. 

* * * 

It seems to be "Billy" Truog Tribute 
Period month around the "U" office. 

* * * 

Freddie Hershorn, of the "U" office, 
purchased another new car. This time 
it's a sedan. What's the grand idea. 
Freddie ? 

* * * 

Harry Taylor, Kansas City "U" man- 
ager, states that eighty some odd ex- 
hibitors have signed Carl Laemmle's 
Complete Service Contract, and Univer- 
sal is out to sign up 500 exhibitors by the 
first of September. 

* * * 

F. H. Butler has been added to the 
sales staff of Producers Distributing Cor- 
poration. He was formerly connected 
with the Kansas City Universal exchange. 

* * * 

The Kansas City Fox office was busily 
engaged the past week making plans for 
the reception of Tom Mix, one of that 
company's popular stars. But, they did 
a good job of it. Following up a lunch- 
eon, and a personal appearance for the 
kiddies in one of the big down-town de- 
partment stores, young Kansas City, at 
least was very much aware of the pres- 
ence of the popular star. M. A. Levy, 
local manager, was the genial host. 

* * * 

Mike Frisch, formerly a film salesman 
in the Des Moines and Omaha territories, 
passed through Kansas City this week 

enroute to the west coast. 

* * * 

C. F. Senning, Educational manager, 
left Saturday to atend the annual con- 
vention of his company in New York. 

* • * 

Sam Krullbcrg, home office representa- 
tive for Chadwick, was a visitor in Kan- 
sas City Wednesday. 

* * * 

H. E. Schiller, formerly Kansas City 
Educational manager, has been appointed 
city salesman for First National here. 

* * * 

C. E. Sutton has taken over the Marple 
and Best Theatres in Wichita. 

* ♦ * 

Among the exhibitor visitors of the 
week were: Stanley Chambers, Wichita; 
Fees Kr.is., Parsons; ('). K. Mason, New- 
ton, Kas. ; J R. Burford, Arkansas City; 
M T. Wilson. Chanute, and Messrs. Ford 
and Holliday, Carthage, Mo. 



After presenting Mayor Beach one oi 
hi; famous typically western hats in Kan- 
i ( ity hist week, Tom Mix did what a 
traveling sale-man might term "work a 
sideline". As an encore to a large ex- 
pensive advertisement of a spurting goods 
house. Mr. Mix, as per advertisement. 
rode his horse through the downtown sec- 
t'ni to the door of the store — and com- 
pleted a day's work. 



TO THE INDEPENDENT EXHIBITOR: 



Don 't Be Stampeded! 

As soon as coalition became an established fact between the M. P. T. 0. A. and the I. M. 
P. P. D. A., a SUBTLE, INSIDIOUS, UNDERMINING campaign to sow the seeds of uncertainty 
in the ranks of the exhibitor began. 

Exhibitors from various parts of the New York territory were in some mysterious manner 
informed that the proceedings at Milwaukee would come to naught — that it was foolhardy on 
the part of the exhibitor to lay too much stress on the various resolutions passed — that if the 
exhibitor were wise, he would book for his theatre such pictures as were nationally advertised 
and on which he could depend to make money. 

With insinuations and craftiness, spreading the poisonous gas of doubt, these invisible 
forces are trying to breach the solid ranks of the independent exhibitor. 

Discard Rumors, Whispering Gossips! 

We are more determined than ever to proclaim our whole-hearted and free independence 
— to book for your theatres such quality pictures that the public demands. 

It is only the weak-kneed man who is afraid to fight for his rights. The independence of 
the exhibitor is more than assured. There is no turning backward! There will be no let-up 
in the steps that have been taken and are to be taken to bring to a successful conclusion this 
battle of right against might ! 

The Play Date Bureau Will Function! 

The plans as outlined in Milwaukee are rapidly being consummated and even by the time 
you read this, a force of high-powered men will be in the field, covering every part of the 
United States, visiting every exhibitor with a list of independent productions that will in every 
way be of the highest quality and with a message of assurance to stand firm and invincible in 
their determination to keep the screen free and independent. 

AND ONE MORE FACT— THE PROFITS DERIVED THROUGH THE COOPERA- 
TION OF THE INDEPENDENT PRODUCER DISTRIBUTOR AND EXCHANGEMAN 
WILL NOT BE USED TO ERECT OR BUY THEATRES IN DIRECT COMPETITION 
WITH THE EXHIBITOR. 

INDEPENDENT MOTION PICTURE PRODUCERS, 
DISTRIBUTORS AND EXCHANGES, ASS'N. 
Adv. 1650 Broadway, New York City 



Pasje Twelve 



THE REEL JOURNAL 



June 13, 1925 



Here's the 'Bow* Wow' 
Star of the Industry— 

THUNDER 



The Dog Marvel 



TWO BOX-OFFICE SENSATIONS— 

"Black Lightning" 



and 



"Silent Pal" 



The Critics say 1 



—Geo. T. Partly, 

Exhibitors Trade Review. 

"A rattling good picture for the family trade 
«i th especial appeal for juvenile patrons, 'Silent 
Pal* stacks up as one of the best of the ninny 
features in which canine actors play prominent 
parts. Thunder is a marvelously sagacious mid 
well trained animal and tloes Kk work with the 
careless ease of .■ veteran profession.*' 



— Frank Elliott, 

I u Motion Picture News. 

This how- wow sure can net. Some of th 
acting ever seen portrayed on the screen by :i 
bow-wow is featured in "Black Lightning:," which 
is really a novelty, it is off the beaten path and 
for this reason should he :i sucecss.*' 



^l 




/^VVER one hundred exhibitors in this territory have contracted for 
v these two Fine Productions. Here's the type of entertainment that's 
consistently getting the money at the box office. Let Your Box Office 
Be Your Guide. 



WRITE US FOR QUOTATIONS. 
AND REMEMBER, YOU DON'T HAVE TO BUY A WHOLE BLOCK 
OF PICTURES TO GET THESE TWO!! 

Midwest Film Distributors, Inc. 



E. C. RHODEN, Ms>r. 



130 W. 18th St. 



Kansas City. Mo. 



June 13, 1925 THE REEL JOURNAL Page Thirteen 

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIII 



Comedy, You Say?- 

You'll Get It Here! 




WITH 



JOHNNY HINES 



IN 



"The Speed Spook" The Early Bird" 

"The Crackerjack" 



From the Reviews: 

Geo. T. Pnrdy, 

In Exhibitors Trade Review. 

"They have titled it 'The Crackerjack.' 
It is just that. A whirlwind comedy that 
would cause tears of Laughter <o run like 
rivulets down the (ircat Stone Face." 

Photoplay — 

"The Early Bird" is decidedly one of 
the hest pictures of the month. " 

"THE FILM DAILY" says: 

The followers of Johnny nines will un- 
doubtedly be waiting at the ticket win- 
dow when your doors open. "The Speed 

S| k" is a concoction of thrills, love and 

human interest, with a strong thread of 
the kind of humor for which Johnny 
Hines is noted. He carries the picture 
sorely and swiftly to an entertaining 
conclusion. WILL SI lll'.I.V PLEASE HIS 
FOLLOWING AND OTHERS. 




Huh ! you .almost got a sock in the eyel 



Good, honest, wholesome Amercian Comedy! That's 
what your public wants — It's a sure tonic for the sum- 
mer ills of your box office. In these three, "Johnny" 
reaches new heights of racy action and sparkling fun. 
They'll surely get the business for you — Try 'em and 
SEE! 



"Like all men destined g 
to handle weighty 
problems, James 
Juniper Jones 
he<a.n life on 
a sm«H scale" 




-)£©lll)@2H- 



MIDWEST FILM 

DISTRIBUTORS, Inc., 

E. C. RHODEN, Mgr, 

130 W. 18th St. Kansas City, Mo. 



iiiiiiiiiiiimimiimiiiiiimiiiimiiiiiiiimiiiiiiiiiiiiii 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinitii i iiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiMiiiiiiiiii 



Page Fourteen 



THE REEL JOURNAL 



June 13, 1925 



$4,000,000 to Be Spent on Comedies 

for Pathe Release During 1925-26 



Annual Announcement Names 104 Subjects 
on Program for New Year. 



Territory Theatres 

Well Sold, Rhoden 



Mack Sennett and Hal Roach Studios have outlined a program of comedy 
production for the season of 1925-26, to be distributed by Pathe Exchange, Inc., that 
will outdo anything these two leading comedy producers have ever attempted in the 
past, according to the company's late announcement. The production schedules of 
Hal Roach and Mack Sennett will result in the spending of millions of dollars 
during the coming season in order to fill the ever increasing exhibitor demand in the 
comedy field, J. A. Epperson, local manager, has announced. 

The schedules laid down for the Hal 
Roach and Mack Sennet organization call 
for the delivery of 104 two-reel comedies 
for the coming season. 

Five Units for Each. 

On the making of these comedies both 
Hal Roacli and Mack Sennett will em- 
ploy five units each. Four of the com- 
panies from each studio will be headed 
by individual stars, while one company 
from each of the producers will make 
comedies in which various members of 
both stock companies will be featured. 

Three of the Mack Sennett companies 
will be headed by Harry Langdon, Alice 
Day and Ralph Graves, respectively. In 
addition, there will be a Mack Sennett 
comedies series in which various mem- 
bers of the Mack Sennett stock company 
wdl be featured, including such comedy 
players as Madeline Hurlock, Raymond 
McKee, Natalie Kingston. Billy Bevan, 
Thelma Parr, Sid Smith, Vernon Dcnt| 
Jack Richards. ,n. Kewpie M'organ and 
Andy Clyde. 

Mack Sennett has alreadv laid plans 
nmensurate with the marvelous prog- 
ress of Harry Langdon, both in popu- 
larity and box-office power during the 
past season. This comedian's rapid de- 
velopment in the past twelve months is 
a phenomenon without parallel in the 
history of mtccii comedv, according to I. 
A. Epperson, local manager. 

Six New Directors. 

In addition to the above named stars 
Mack Sennett organization has added 
many new names and fares to its produc- 
ing staff. Six leaders in their field arc 
"'!"e ented in the Mack Sennett direi 
tonal lineup. These include Eddie Cline 
Harry Edwards, Del Lord, Ralph Cedcr' 
Reggie Morris and Lloyd Baron. 

In addition to the regular lineup of the 
tar tamed Bathing Beauties the stock 
company al the Mack Sennett Studios 
includes the names f some of the be I 
known comedy players on the screen. 
Heading this list are Sid Smith. Vernon 
He.it. Madeline Hurlock, Natalie King, 
•ton, rhelma Parr, Virginia Gilbert, Billy 
Beyan Jack Richardson, Kewpie Morgan 
and Andy Clyde. 

4 Millions for Comedies. 

Early this Spring Pathe and the Hal 
Roach Studios signed a new contract 
li calls foi the delivery during the 
i«g ea on of a minimum of ax and 
a . maximum of 52 two-reel comedie . 
This repre em by far the most formi- 
dable lineup of two-reel comedy product 
ever planned for the short subject mat 
ket, the produi tion costs alone on the 
i omedies for one season 
over $4,000.(1(111. 



E. C. Rhoden, Manager of Midwest 
Film Distributors, has just returned this 
week from a trip in the territory visiting 
the small towns. Commenting on his 
trip he reported prevalence of these con- 
ditions. 

"About 90 per cent of the small town 
exhibitors I talked to had a common ob- 
stacle to overcome — that of being over- 
bought. A great many are dated solid 
until the first of next year and some be- 
yond January 1st. This condition has 
been brought about through signing huge 
block contracts. These large blocks were 
usually signed to secure one or two out- 
standing attractions. 

"The result of this condition is a falling 
off in attendance to small theatres as a 
great number of the subjects included in 
the block are a type of pictures not suit- 
able for small town theatres. It is sur- 
prising to find that the big star that 
"stands them out" in the city, don't draw 
a "Corporal's Guard" in the smaller place. 

"Most of the smaller exhibitors who 
find themselves in this predicament are 
going to watch their step before signing 
up again." 

Rhoden states that his company is 
ready to co-operate wit,h_ the small town 
exhibitor by letting them buy only such 
subjects as are suitable for their houses 



"If Marriage Fails," 
Third F. B. O. 
Picture on Broadway 



aggregating 



SEND IN 

YOUR BOX-OFFICE 

REPORTS 



The announcement from Film Booking 
Offices of America. Inc., that 'If Mar- 
riage Fails," an F. B. O. Gold Bond spe- 
cial, which opened at the Colony Thea- 
tre, Broadway and 52nd street, New York, 
on Sunday, May 31st, makes F. B O. 
the first independent producer and dis- 
tributor in the motion picture industry 
who can boast of three pictures on Broad- 
waj in two weeks. 

B. S. Moss, astute and keen showman, 
kept his weather eye rocked in the di- 
rection of I". B. O. Hold Bond produc- 
tions, and when he discovered that "If 
Marriage Fails" was the only available 
Gold Bond left, he booked it instantly for 
his new Colony Theatre, 

"If Marriage Fails" is a gorgeously 
dressed and lavishly mounted society 
drama, and concerns the love life of a 
beautiful young girl fortune teller. Jac- 
queline Logan essays the role of the 
fortune teller, with Clive Brook as the 
helpless male. Belle Bennette, Jean 
Hersholt, Donald MacDonald, Mathilde 
Comont and Cissy Fitzgerald are among 



the distinguished players who lend the 
stars admirable support. The photoplay 
is based on an original story by C. 
Gardner Sullivan and was produced by 
Sullivan. John luce is responsible for 
the clever direction, while Sullivan acted 
as supervising director of the entire pro- 
duction. 



24 Features, 8 Supers, 

on Associated Card 



There will be at least twenty-four 
features and four specials on the schedule 
of associated exhibitors. They will be re- 
leased in groups of not less than eight 
pictures each, the groups to include the 
specials. All of the pictures of each 
group will be available for screening 
from two to three months in advance of 
release dates. 

"You can see the whole group, if you 
wish, in advance of buying," states the 
announcement "and sufficiently in ad- 
vance to enable you to cancel dates which 
you now set aside for them provided the 
productions don't measure up to your re- 
quirements." 

Associated Exhibitors promise that 
their productions will be satisfactory and 
are going so far as to stand behind their 
productions even to those exhibitors who 
are unable to preview them. To those 
exhibitors who book the twenty-four 
pictures, sight unseen. Associated Eh- 
hibi f ors offers the following guarantee: 

"If the box office returns from any 
group of eight or more pictures are not 
as great, in proportion to the rentals 
paid, as the returns from any other brand 
of pictures which is played in the same 
house, during the same month and on 
corresponding days of the week, then 
said rentals shall be adjusted, upon ap- 
plication of the purchaser. Application 
for adjustment shall be made not earlier 
than one day nor later than fifteen days 
after the playing of the last picture in 
the unsatisfactory group. The adjust- 
ment of rental shall be made within thir- 
ty days after the filing of application." 



"The Run of 89," 

In New Warner Film 



The opening to white settlement of the 
Cherokee Strip, in Oklahoma, is to be 
made the basis for a monumental produc- 
tion by Warner Bros., which, from every 
indication, will prove one of the out- 
standing offerings in screen history, ac- 
cording to C. A. Schultz, Kansas City 
manager of the Vitagraph-Warner Bros, 
exchange. 

The theme of the story is Rex 
Beach's tale, "The Verdict of Faro Moun- 
tain." The settlement of the Cherokee 
Indian lands, which it describes graph- 
ically, was one of the most intensely mo\ 
ing peace-time dramas ever enacted. 

The imagination of no fiction writer, 
however fertile, could picture a situation 
teeming with deeper suspense than that 
attending the round-up of the many thou- 
sands of home-seekers, fortune-hunters 
and adventurers, who for davs lined the 
borders of the old "strip.'' anxiously 
awaiting the signal gun permitting entry 
to the "promised land," Schultz be- 
lieves. The eager crowds dashed across 
the harriers on horseback, in buggies, in 
prairie-schooners and afoot, for that was 
before the days of the motor car. 



June 13, 1925 



THE REEL JOURNAL 



Page Fifteen 



Another Scoop! 

"BIG FOUR" QUALITY PRODUCTIONS 

from ENTERPRISE 

"The Confirmed Independent" 





enterprise; distributing corpora- 
tion lakes particular pride in announcing 
for the new season four additional produc- 
tions of first magnitude. Sneli easts! Such 
stories! Such entertainment! We offer 
these four additional subjects as proof of 
our sincere support of the sreat national 
movement of exhibitors ill maintaining in- 
dependent playing dates with AMPLE IN- 
DEPENDENT BOX OFFICE PICTURES. 










"THE AVERAGE WOMAN" "LEND ME YOUR 

Directed by William Christie Ca- HUSBAND 
banne From the Saturday Evening Directed by William Christie Ca- 
Post story by Dorothy De .lagers banne with 

wllh / ••DORIS KENYON, DAVID POW- 
PAULINE GARON, HARRISON pT . mTRR MrINTn o H 
FORD. DAVID POWELL, ELL< Bl RR McINT °SH, 
BURR McINTOSH HELEN D'ALG\ 
Produced under the personal su- Produced by C. C. BURR 
pervision of C. C. BURR. 

"ENEMIES OF YOUTH" 
"YOUTH FOR SALE" WUh MAHL0N HAMILTON. 

Directed by William Christie GLADYS LESLIE. BURR 
Cabanne, Starring ., .-,„„„.» , n . „ 
n»A^ att.c^xt or/.n,^ ■■«.», £-" McINTOSH. J. BAR- 
MAI ALLISON, SIGRID HOLM- oucoov 
QUIST, RICHARD BENNETT sstjY » HliKK » 

& CHARLES E. MACK. Released by Moeller Theatre Serv- 
Produced by C. C. BURR. ice. Inc. 



LOOK these over 
Before You Book! 



Enterprise Distributing Corp. 

"The Largest Independent Distributing Organization in the World!" 

115 W. 18th St. Bob Withers, Mgr. K. C, Mo 



Page Sixteen THE REEL JOURNAL June 13, 1925 



I Headlines 



that tell the story- 

For 1925-26, Producers Distributing Corporation 
Presents its Most Ambitious Program 



10 CECIL B. DeMILLE PRODUCTIONS 

(Personally Supervised) 

2 CECIL B. DeMILLE SPECIALS 
4 SAM E. RORK PRODUCTIONS 

6 METROPOLITAN PRODUCTIONS 

(Including 2 from Frances M'arion) 

3 CHRISTIE SPECIAL PRODUCTIONS 
8 HUNT STROMBERG PRODUCTIONS 

(Personally Supervised) 

3 HUNT STROMBERG SPECIALS 

3 MARSHALL NEILAN PRODUCTIONS 

1 A. H. SEBASTIAN SPECIAL PRODUCTION 

1 RENAUD HOFFMAN PRODUCTION 



Producers Distributing Corporation 

KANSAS CITY— 111 West 18th St. OKLAHOMA CITY— 108 So. Hudson ST. LOUIS— 3312 Lindell Blvd. 

LOUIS REICHERT, Branch Manager. E. S. OLSMITH, Branch Manager C. D. HILL, Branch Manager 



June 13, 1925 



THE REEL JOURNAL 



Page Seventeen 



P. D. C. 



41 Stellar Attractions 



CECIL B. DE MILLE'S 
"THE ROAD TO YESTERDAY" 

A CECIL B. DE MILLE 

Special production 
"THE VOLGA BOATMAN" 

CECIL B. DE MILLE 

presents 
LEATRICE JOY 
in 
"HELLS HIGHROAD" 

Directed by RUPERT JULIAN 

CECIL B. DE MILLE 

presents 
ROD LA ROCQUE 
in 
"THE COMING OF AMOS" 

Directed by PAUL SLOANE 

CECIL B. DE MILLE 

presents 
"THE WEDDING SONG" 

Directed by PAUL SLOANE 

CECIL B. DE MILLE 

presents 
ROD LA ROCQUE 

in 
"BRAVE HEART" 

Directed by RUPERT JULIAN 

CECIL B. DE MILLE 

presents 
LEATRICE JOY 

in 
"Eve's Leaves" 

Directed by PAUL SLOANE 

CECIL B. DE MILLE 

presents 
ROD LA ROCQUE 

in 
"RED DICE" 

Directed by RUPERT JULIAN 

CECIL B. DE MILLE 

presents 
LEATRICE JOY 

in 
"MADE FOR LOVE" 

Directed by PAUL SLOANE 

CECIL B. DE MILLE 

presents 
"THREE FACES EAST" 
With AGNES AYRES and ROBERT 
AMES 

Directed by 
PAUL IRIBE and FRANK URSON 



CECIL B. DE MILLE 

presents 
ROD LA ROCQUE 
in 
"THE UNTAMED GENTLEMAN" 

by Cosmo Hamilton 

CECIL B. DE MILLE 

presents 
"SILENCE" 
With LEWIS STONE 

From tbe Broadway hit by Max Marcin 
Directed by RUPERT JULIAN 

Three AL CHRISTIE 
special productions, including: 
"SEVEN DAYS" 
With Lillian Rich, Creighton Hale and 

Lilyan Tashman 
From the comedy success by Mary 
Roberts Rhinehart and Avery Hop- 
wood. 

Directed by SCOTT SIDNEY 

METROPOLITAN 

Productions 

"HER TWO MEN" 

"STEEL PREFERRED" 

A Tremendous Drama of tbe Steel 

Industry 
Directed by GEORGE MELFORD 

"MADAME LUCY" 

With Julian Eltinge and Ann 

Pennington 

From the famous French Farce, by 
Jean Arlette 

"THE MILLION DOLLAR 

HANDICAP" 

With LILLIAN RICH 

"WITHOUT MERCY" 
With Vera Reynolds, Dorothy Phillips, 
Robert Ames and Rockliffe Fellowes. 

Directed by GEORGE MELFORD 

A FRANCES MARION 

Production 

"THE NEW MAGDALEN" 

A FRANCES MARION 

Production 
"SIMON THE JESTER" 

Four SAM E. RORK 

special productions, including: 

"CLOTHES MAKE THE PIRATE" 

With LEON ERROL 

Directed by ALFRED GREEN 

"FIFTH AVENUE" 
With LEWIS STONE 

Directed by ALFRED E. GREEN 



p. d. a 



HUNT STROMBERG 

special productions 

"THE LAST FRONTIER" 

From the novel by Courtney Ryley 
Cooper 

"SHIPWRECKED" 

From the play by Langdon McCormick 

"THE OPEN SWITCH" 

From the famous novel "Whimpering 
Smith" 

HUNT STROMBERG 
personally supervised productions 

PRISCILLA DEAN 

in 

•THE DICE WOMAN" 

PRISCILLA DEAN 

in 
"FORBIDDEN WATERS" 

PRISCILLA DEAN 

in 
"THE PEOPLE 

VS. 
NANCY PRESTON" 

Directed by TOM FORMAN 

PRISCILLA DEAN 

in 

"THE FLAME OF YUKON" 

HARRY CAREY 

in 
"THE VALLEY OF FEAR" 

HARRY CAREY 

in 
"THE MAN FROM RED GULCH" 

HARRY CAREY 

in 
"THE PRAIRIE PIRATE" 

HARRY CAREY 

in 

"ROARING RIVER" 

THREE MARSHALL NEILAN 
productions 

Adapted from well-known stage 
successes. 

A RENAUD HOFFMAN 

special production 

"THE UNKNOWN SOLDIER" 

A powerful epic of human it v. 

A. H. SEBASTIAN 

presents 
"THE PRINCE OF PILSEN" 

A lavish picturization of Frank Pix- 
ley's famous musical comedy. 
AN EDWARD BELASCO 
SPECIAL PRODUCTION 



Page Eighteen 



THE REEL JOURNAL 



June 13, 1925 



Metro-Goldwyn-Mayer Gives Complete 

Details of "The Quality 52" for 1925-26 



Following the announcement that 
Metro-'Goldwyn-Mayer would make 52 
pictures for tlie season of 1925-26. spe- 
cific information as to just what these 
productions will be, who will make them 
and who will play in them, has been 
given to the trade in the following com- 
pany statement. 

The stars and featured players under 
exclusive contract and who will appear 
in "The Quality 52" include Lillian Gish, 
Norma Shearer. John Gilbert, Buster 
Keaton, Marion Davies, Ramon Novarro, 
Lon Chancy, Mae Murray, Eleanor 
Boardman, Aileen Pringle, Pauline Starke, 
Claire Windsor, Conway Tearle, Gertrude 
Olmsted, William Haines, Conrad Nagel, 
Mae Busch, Camel Myers, Lew Codv, 
Renee Adoree, ZaSu Pitts, Sally O'Neill 
and many others. 

The directors who will make next sea- 
son's product are Rex Ingram, )Fred 
Niblo. Victor Seastrom, Tod Browning, 
Hobart Henley, King Vidor, Robert Z. 
Leonard, Rupert Hughes. Monta Bell, Alf 
Goulding, Edmund Goulding, Jack Con- 
way, Josef vnn Sternberg, Benjamin 
Christianson, W. Christy Cabanne, Wil- 
liam Wellman, Al Roboch, Marcel de 
Sano and Elinor Glyn. 

Mare Nostrum, the Rex Ingram pro- 
duction from the novel by Vicente Blasco 
Ibanez, will be one of the 1925-26 produc- 
tions. Alice Terry and Antonio Mtoreno 
play the leading roles. 

"The Merry Widow'' will he another. 
Von Stroheim made it from Henry W. 
Savage's famous stage success and John 
Gilbert and Mae Murray play the lead- 
ing parts. 

"Bardelys the Magnificent" by Rafael 
Sabatini. author of "Scaramouche" and 
"The Sea Hawk,'' will be on the schedule. 
King Vidor will direct and John Gilbert 
and Claire Windsor arc the leading play- 

ri 

"The Big Parade." by Laurence Stall- 
ing, co-author of Broadway's greatest 
success, "What Price Glory?," will he 
directed by King Vidor and have Tohn 
Gilbert as the star with Renee Adoree 
and others to be selected in the principal 
roles. 

"The Mill and the Devil" is a Victor 
Seastrom-John Gilbert special. It is by 
Herman Suderman. 

"Romola,"' Henry King's production of 
'■ "' Eliot's immortal stnrv with Lil- 
lian Gish in the stellar role and Dorothy 
l/i !i featured, is a most important unit 
on the schedule. 

I hi re will be two other Lillian Gish 
productions. 

"Tin Tower of Lies," by Selma Lager- 

'"'• will be a Victoi Seastrom produc- 
ts" 1 with Norma Shearer, Lon Chancy, 
Gain McDowell, William Haines and Ian 
Keith in the ca it. 

"The I nlioh Three," I have already 
1 ' ' and i! i ■ a most remarkable picture 
with Lon Chancy in a most unusual char 
■ < tei ization, even for him. It is a deeplj 
bin ! : iry of the underworld. Mae 
I' li ami Matt Moore appear in the 
cast and the din, lion was handled by 
Tod Browning. 

' 'thi i "The Span of Life,'' Sut- 

ton Vane's great melodrama, will be made 
into a motion picture and relea led 
!'• I sea: on. Lon Chaney is the star 
with Pauline Starke and William Haines 
in leading part "The Auction Block," 
the famous Rex Reach story; "The Bar- 



rier," "Paris," an original story by Carey 
Wilson; "Monte Carlo," a follow up on 
"Paris"; "Sun-Up,'" from the stage suc- 
cess by Lula Vollmer; "The Circle," from 
Somerset Maugham's play; "Pretty La- 
dies," "Time, the Comedian." "Sally, 
Irene and Mary," "The Exquisite Sin- 
ner,'' "Never the Twain Shall Meet," 
"Merry Wives of Gotham," "Buddies,'' 
"The Temptress," "The Torrent," 
"Brown of Harvard," "Dance Madness, 1 ' 
"The Reason Why," "Money Talks," 
"How Dare You, 1 ' "An Exchange of 
Wives," "Lovey Mary," ''The Mysterious 
Island." and "A Little Bit of Broadway," 
"Women and Wives.'' 

There will be two Mae Murray produc- 
tions on the 1925-26 list. They will be 
bigger, better and greater than any Miss 
Murray has done heretofore. 



Warner Bros. Offer 

2 to 10 Year Franchise 



New Policy Announced by H. M. Warner 
on Return from Sales Convention. 



New York. — Warner Bros, announce 
this week they will offer their product 
by franchises to exhibitors on a two to 
ten year plan. 

This new policy is an outcome of the 
Warner Bros, sales convention held in 
Los Angeles recently and was announced 
by Harry M. Warner on his return from 
the coast. 

Details of the plan have not been given 
out but, Mr. Warner said the franchises 
would be offered on an equitable basis. 

As H. M. Warner expressed it: 

"We have decided to franchise our 
product to all >xhibitors, whether big or 
small, for any period from two to ten 
years. 

"This franchise, which is virtually an 
option on Warner product for successive 
years, gives the exhibitor the protection 
.ind security of knowing that he need no 
longer be forced against the wall because 
he lacks the product to keep his theatre 
open and doing business profitably." 



"Play Ball," Pathe 

Serial, Out July 19 

Pathe announces that July 19th has 
been decided upon as the definite release 
date of the new Patheserial, "Play Ball," 
adapted by Frank Leon Smith from a 
story by John J. McGraw and directed 
by Spencer Bennet with Allene Ray as 
the star, according to J. A. Epperson, 
Kansas City manager. This Patheserial 
follows "Sunken Silver" on the serial re- 
leasing schedule of the distributing con- 
cern. 

On account of the sport and outdoor 
angle of "Play Ball" it was decided by 
the Pathe officials that this serial would 
be right in season during the summer 
period and it was placed ahead of the 
next serial ''Wild West" which will now 
follow it on the release schedule. 

Walter Miller, who distinguished him- 
self as leading man with Allene Ray in 
"Sunken Silver," is also associated with 
the star in "Play Ball." Other popular 
players in the cast are Harry Semels, 
who was in "Into the Net;'' J. Barney 
Sherry, veteran character actor; Wally 
Oetel, comedian, and Mary Milnor. 



CHURCH BOARD FROWNS ON 
ATTACK ON HAYS. 



Columbus, Ohio — Scathing attack on 
Will H. Hays, producer-distributor asso- 
ciation head, by the department of moral 
welfare of the Presbyterian church in the 
United States, was publicly repudiated 
here today by the church's board of 
Christian education. 

While not specifically mentioning the 
report which contained the attack, the 
statement issued today was taken as a 
direct repudiation of the report made on 
Saturday by Dr. Charles Scanlon, asso- 
ciate secretary of the moral welfare board. 

The report sought to have Hays ex- 
plain why lie "condones and defends" 
producers who make "bad" pictures, and 
to induce the church to adhere firmly to 
its repeated declarations in favor of local, 
state and federal regulation of motion 
pictures. Hays was asked to name ob- 
jectionable pictures he has succeeded in 
having debarred from the screen since 
taking office. 



F. B. O. Starts on Huge 
Program for 1925-26 



Shooting on F. B. O.'s huge 1925-26 
program, embracing 64 features, 12 of 
which will he Gold Bond specials, and 76 
short subjects has this week begun at 
the Coast Studios of the company, ac- 
cording to Roy Churchill, local manager. 

James Leo Median, son-in-law of the 
late Gene Stratton-Porter, who is trans- 
ferring "The Keeper of the Bees" now 
running serially in McCall's Magazine, 
one of the gifted novelist's late books to 
the screen will conclude casting thisl 
week, and actual shooting will com- 
mence on Monday. 

Emory Johnson and his mother, Mrs. 
Emilie Johnson, are preparing the story 
and continuity of "The Last Edition," the 
young director-producer's new effort 
which will immortalize the profession of 
journalism. 

Am ther note of interest on the F. B. 
O. lot is the completion of "The Bandit's 
Baby," the first of the new series of su- 
per-Western productions starring Fred 
Thompson and his horse, Silver King. 

Among other productions in work are 
Evelyn Brent's sixth crook melodrama, 
' Smooth As Satin,'' which is based on 
Bayard Veiller's stage success. "The 
Chatterbox." It was directed by Ralph 
luce. It is to be followed by a melo- 
drama in a colorful Spanish setting, in 
which Miss Brent will devote her talents 
to a somewhat different character than 
those she has recently interpreted. It 
is called temporarily "Tizonia — the Fire- 
brand," and is an original story by Clif- 
ford Howard and Burke Jenkins. 

Plans are under way for Harry Gar- 
son to start work on another comedy 
drama "High and Handsome" from a Red 
Book Magazine story by Gerald Be.au- 
mont, author of the famous Belasco stage 
production, "The Dove," now current in 
New York. 



Bob C. Gary, Universal exploiteer, is 
three-sheeting the "Billy" Truog Tribute 
Period Drive to Kansas-Missouri exhib- 
itors. 



READ THE 
CLASSIFIED ADS 



June 13, 1925 



THE REEL JOURNAL 



Page Nineteen 



41 for Producers on 

Program for 1925-26 



Louis Reichert, Kansas City manager, 
returned Thursday from a visit to his 
former home in the east, where he went 
following the convention. 



A. W. Day, booker, and Lew Nathan- 
son, salesman, of the Kansas City office 
of Producers Distributing Corporation, re- 
turned this week from the annual con- 
vention of the company in Chicago. They 
report a very enthusiastic gathering of 
the various executive and sales chiefs of 
the company and predict a splendid year 
for that rapidly growing organization. 
During the convention, it was announced 
that 41 pictures will be released during 
the coming year, consisting of a program 
coming from some of the industry's big- 
gest stars and directors. 



H. D. BUCKLEY, U. A. DIRECTOR. 

United Artists have announced that 
Harry D. Buckley, well known in this 
and the St. Louis territories, has been 
named a director in that organization to 
succeed M. B. Geary, resigned. Buckley 
was formerly in charge of the Kansas 
City office of the company, and began 
liis career in the film business in St. Louis 
where he was manager of the Garrick 
Theatre and later the Columbia Orpheum 
Vaudeville house. 

For the past two years he has been 
acting as general manager of the Doug- 
las Fairbanks Pictures Corporation. 



Try This One on Your Box- Office 

It's a Sure Lure for Coins at the Cashier's Window! 




Did you say Tonic, 
Mr. Inhibitor f What 
more can you ask when 
you lenrn that tliis one 
has full quota of thri 
a full score of exploita- 
tion a ii tz I eg, action, 
courage, and ;i tender 
romance that will i',raw 
the worn en? It will rc- 
turn every cent at the 
box office w -;tn plenty 
more. TRY IT AMD 

see: 



Book it, and Fight "Summer Slump" 

INDEPENDENT FILM CORP. 

117 W. 17th .JOE SILVERMAN, Mgr. K. C, Mo. 



INDEPENDENCE! 



By MAJOR H. C. S. THOMSON. 



Independence cannot he stifled! 

Independence will go on in production, 
because production requires a spark of 
creative genius, and no single group of 
individuals can create and supply either 
the volume -or the variety of product to 
satisfy the public's fickle taste for mo- 
tion picture entertainment. 

Independent exhibition will go on, be- 
cause the individual theatre owner can 
give his theatre independent enterprise 
and personal showmanship with which 
the theatre combine, under long distance 
management, cannot compete. 

Independent distribution will go on, be- 
cause distribution involves service and 
service comes from organization, and 
spirit. 

During the year that has just passed, 
the independent factors have faced and 
surmounted more apparent obstacles than 
in any single season since the industry 
fought its way out of threatened monop- 
olization of patent ownership. 

The most certain evidence that inde- 
pendence cannot be stifled is the fact 
that the whole industry has been awak- 
ened by the problems of the last year 
to the seriousness of conditions — an 
awakening which has aroused independ- 
ent enterprise and individual initiative 
as all important factors in the fight 
against monopoly. 



WARNERS ADD EXCHANCxES. 



Eight More Offices to Be Opened in U. 
S. and Canada. 



Warner Bros, announced this week the 
completion of plans for the opening of 
eight new sales exchanges. These, with 
the twenty-nine which were acquired 
through the purchase of Vitagraph, will 
bring the total up to thirty-seven, giving 
the Warners one of the most extensive 
and comprehensive field organizations in 
the picture industry. 

The new exchanges, all of which will 
be in operation within a few days, will be 
loi ated in Portland, Ore., Charlotte, N. C. 
Butte, Mont., Portland, Ore., Jacksonville, 
I'l.i.. Indianapolis, Ind., Vancouver, B. C. 
and Calgary, Canada. No announcement 
has been made respecting the managers 
of these offices or the personnel of their 
sales staffs. 



1,000 SIGN FOR "U" FILM AT $1 
A REEL. 



New York.— Over 1,000 exhibitors, 
operating one, two and three nights 
a week, have applied for the Carl 
Laemmle service plan, which has as 
its basis rentals as low as $1 a reel, 
or 5 cents under the accepted cost of 
distribution, which is $1.05, according 
to an announcement just made by Uni- 
versal. 



Page Twenty 



THE REEL JOURNAL 



June 13, 1925 



William Levy 

takes particular pride 



in 



Announcing 




The 



HOTEL FARNUM 

FIREPROOF 

217 WEST 12th ST. 
KANSAS CITY, MO. 

Strictly Modern Rooms With or Without Bath 

Rates $1.00 and $L50 

illlll !E1 II I M Ml Ml II Ml 1 1 II II 1 1 

I extend a cordial invitation and the 
hospitality of my house to all my 
friends in the film business. 

Bill Levy 



- 






June 13, 1925 



THE REEL JOURNAL 



Page Twenty-one 



I FOR ENTERPRISE. 



'MADAME LUCY" CAST 



Independent Company Announces Adding 
New Group to Program. 



Somewhat of a sensation in the Kansas 
City Independent Film Market was un- 
earthed this week in the announcement 
by Enterprise Distributing Corporation 
that that company would release four 
productions of the first magnitude. The 
company has obtained additional product 
as proof of its support of the national 
movement for independent entertainment. 
Withers said . 

The four pictures include three by C. C. 
Burr, and one released by Mbeller Thea- 
tre Service, Inc. The titles of the C. C. 
Burr pictures are : "The Average 
Woman," ''Lend Me Your Husband," and 
''Youth for Sale." The Moeller picture 
is "Enemies of Youth." 

"Lend Me Your Husband" features 
Doris Kenyon, David Powell, Helen 
D'Algy and Burr Mcintosh. Featured in 
"The Average Woman" are Pauline 
Garon, Harrison Ford, Burr Mcintosh and 
David Powell. A strong cast consisting 
of May Allison, Sigrid Holmquist, 
Richard Bennett and Charles E. Mack is 
presented in ' Youth for Sale." All three 
were directed by the widely popular Wil- 
liam Christie Cabanne. 

Mahlon Hamilton and Gladys Leslie are 
starred in "Enemies of Youth." Withers 
declared that release dates on the "Big 
Four" would be announced shortly. 



ERROL INTO MOVIES. 



Another great stage celebrity has been 
added to the galaxy of stars that will 
appear in the pictures released through 
Producers Distributing Corporation, in 
the signing of Leon Errol, famous Zieg- 
feld Follies star who is now creating a 
furore in the musical comedy "Louis 
XIV at the Cosmopolitan Theatre in 
New York. 

Errol will appear in a big production 
to be made from the current story suc- 
cess, "Clothes Make the Pirate," by 
Holman Day. 



21 MILLION DEAD LETTERS! 

Twenty-one million letters a year 
are sent to the dead letter office, 
opened and read with a view to ascer- 
taining the addressee or sender, says 
a statement issued by the postoffice 
department calling upon users of the 
mails to include a return address on 
every piece of mail sent. Special at- 
tention of theatre owners has been 
called in the move to make listing of 
return address the universal practice. 

What happened to that letter set- 
ting play dates, which vou mailed, but 
which never was received by the ex- 
change, resulting in a bad mixup of 
bookings? Did it have a return ad- 
dress? [f it didn't, it probably reached 
the dead letter office, there to be de 
stroyed when the addressee could not 
be ascertained. 

Every person knows his own ad- 
dress aiyl if he would put it on the 
envelope, the contents would remain 
inviolate and the letter would be re- 
turned with notice of non-delivery. 



Julian Eltinge ar.d Ann Pennington to 
Play in French Comedy for P. D. C. 



"Madame Lucy," the famous French 
farce comedy by Jean Arlette. has been 
decided upon by Al. Christie as the ve- 
hicle in which Julian Eltinge and Ann 
Pennington will he featured. This big 
feature comedy will be filmed immediately 
following the production of "Seven Days,'' 
which is now in work with an all-star 
cast for release through Producers Dis- 
tributing Corporation. 



coining in rapidly — more rapidly than in 
any previous season at this early date, 
according to T. O. Byerle, Kansas City 
manager. Reports made by branch man- 
agers indicate that as soon as the sum- 
mer play date contest is off the sales- 
man's chest, the getting of contracts on 
the Winner group for next season will 
proceed with a speed that even First Na- 
tional has not witnessed before. 



F N. Early Sales High. 

E.-.rly sales on First National's Winner 
group of releases for the new season are 



"U" TAKES ALHAMBRA. 

Milwaukee. — In what is declared to be 
the first of similar moves planned, to as- 
sure his company an outlet for its product 
in the northwest, Carl Laeminle, Univer- 
sal president, has taken over the lease 
of the Alhambra Theatre, Milwaukee, first 
run house. 



lllllllllllllimillllMlllllllliilllllilllllllllllllllllllllllllllllllllllllll!IIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIII_ 

I You Can Book 1 

1 On "Bob" Sherwood's Say So! 



'Bob" Says- 



SPEAKING of comedians, Douglas MacLean has come through 
with the proverbial bang! introduce Me.' his latest is un- 
questionably his best — combining as it does the usual uproarious 
absurdity with a considerable amount of subtle delicacy. 

"Mr. MacLean doesn't always have to rely on banana peels for 
his farcial effects * * He is the oustanding farceur of Holly- 

wood." 

— R. E. Sherwood, Editor of Life. 




E Douglas MacLean in "Introduce Me" 

I (Cartoon in Life) 

E AN EXHIBITOR'S VIEW 

Z "Douglas MacLean has made his best picture since 'The Hottentot. 

E It is to be classed as one of the greatest laugh and thrill pictures of the 

E year." 

= —JOS. L. PLUNKETT 

- Managing Director, Mark Strand Theatre 

E (After World's Premiere in New York City.) 

~ Over 1,000 Pre-release Dates Booked 

I ASSOCIATED EXHIBITORS 

= J. S. WOODY, President 

E Kansas City Branch St. Louis Branch 

E 117 West 17th St. 3320 Olive St. 

jl Pathe Physical Distributers 

riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



mill 



Page Twenty-two 



THE REEL JOURNAL 



June 13, 1925 



FILM MUTILATION 

AND HOW TO PREVENT IT 



_ Every year the loss through needless 
film mutilation runs into staggering sums 
and of course someone has to pay the 
bill. There are several contributing 
causes to this waste, as will be pointed 
out in the paragraphs that follow, and it 
is with the frank purpose of giving ex- 
change managers, exhibitors, and pro- 
jectionists helpful facts with which they 
may not be familiar that this is pub- 
lished. 

Needless film mutilation may be caused 
by defective manufacture, faulty labora- 
tory methods, poor inspection in the ex- 
changes, careless handling in the projec- 
tion machines, and, while it is difficult 
in many cases to fix the exact respon- 
sibility, each possible source of damage 
will be fully discussed. 

The Film. 

The film can be blamed only when the 
manufacture is defective. The base or 
support of motion picture film, which is 
of standardized thickness, is made from 
cotton and with reasonable care will ful- 
fill the requirements of commercial use 
but due to the nature of its origin con- 
sideration should always be given to the 
fact that it has physical limitations. The 
Eastman Kodak Company with its years 
of experience in the manufacture of mo- 
tion picture film (it was Eastman film 
that first made motion pictures possible) 
quite naturally observes every possible 
precaution to assure itself that the qual- 
ity of its product is kept uniform. Sam- 
ples from all routings are thoroughly 
tested for their photographic and phys- 
ii al properties and must pass careful 
scrutiny of inspectors whose sole duty is 
to find flaws or imperfections. 

The matter of accurate perforating is 
"I the utmost importance and is only 
accomplished by constant vigilance on 
the part of experts to keep the machines 
'! the highest degree of precision. 

A recent change in the shape of the 
perforation of Eastman positive film was 
adopted only after prolonged practical 
tests had proved that it greatly increased 
the wearing properties. 

As a final check against photographic 
quality and physical characteristics, test 
lengths are run through regular conimcr- 
' ial projei tors, under exactly the same 
conditions as would be encountered in 
the theatres. 

The Laboratory. 

Improvements in equipment and 

methods id manipulation in all the im- 

portanl laboratories have reduced the 

P ' ibilit) of affei ting the physical prop- 

ertii of the film during the printing, de- 

'ping and finishing operations to an 

tent as to be almosl negligible. 

The Exchange. 

, Investigation of the general procedure 
" the in pection and repair of prints 
''" ; ' ■ 'hal a considerable proportion 
of the burden of prim mutilation begins 
in Hie fihn exchanges. It is not so much 
1 l:i ' ""• exchange starts the damage as 
that it fads to stop it. Inspections are 
invariably too rapid, to be thorough 
Policing is carelessly done with the re- 
sult that the films are frequently sent to 

""'. theatres in such , , condition as 

'" <"■ ""able to withstand ordinary pro- 



A matter of greatest importance to 
both the exhibitor and distributor is 
the proper care of films. Bad prints 
are a result of carelessness and do 
much harm to the receipts at the box- 
office. A poor print has ruined many 
a good picture and has destroyed the 
good will of many a patron. 

The Reel Journal, in co-operation 
with the Eastman Kodak Company, is 
presenting a series of articles on the 
subject of film care, with a hope that 
the "bad print" situation will be re- 
lieved. 



jection, to say nothing of the super re- 
quirements, particularly with respect to 
high speed of projection and rapid re- 
winding, which are all too frequently 
the case. In rewinding, care should be 
taken to see that the "rewind" is prop- 
erly lined up so that the film will feed 
from the one reel to the other without 
striking the edges of the reels. The use 
id defective reels causes untold damage 
in the rewinding operation. Cinching oc- 
curs when the person rewinding attempts 
to tighten the roll. This causes scratches 
on both sides of the film. 

Cupping the film to detect damaged 
edges, perforations, or loose splices is 
very apt to crack or split the film, more 
especially on subjects which have had re- 
peated projection on projectors using 
high amperage. Careful inspection and 
repairs in the exchanges will result in 
better service to the exhibitor, eliminate 
breaks which are the frequent cause of 
film damage, reduce the amount of re- 
placements due to break-down, and make 
the subjects available for constant serv- 
ice. Longer commercial life means in- 
creased earning capacity. 

The Exhibitor. 

Good projection adds patronage and 
increased revenue to the theatre. 

Good projection is entirely dependent 
on the skill of the projectionist and the 
condition of the film and the projection 
machine. Through constant use projec- 
tion machine parts become worn and out 
of adjustment. Projectors should never 
be permitted to get in this condition. Re- 
placement parts are readily available and 
for the most part inexpensive, and any 
expenditure in this connection will im- 
prove projection and materially help in 
the reduction of unnecessary film loss. 

Careful study of the following pages 
will be helpful to all concerned with mo- 
tion picture film. 

Splices, 

Splicing, whether done in the film 
laboratories, film exchanges or projec- 
tion rooms, has such direct bearing on 
the welfare of the film as to call for 
special and constant attenion. 

Much film is ruined by poor Splicing. 
Spines that are wide, stiff, buckled and 
"in "l" line cans,, the film to jump the 
Sprockets resulting in torn perforations 
or breaks. Perforations in the vicinity 
of a splice of this kind will always be 




Fig 1. The Full Hole 
Splice Generally Rec- 
ommended. 



found to be strained or broken out. Stiff 
and buckled splices are caused by ex- 
cessive scraping of the film, or a too 
liberal application of cement or both. 
The use of a poor quality cement results 
in splices pulling apart especially in the 
film gate or trap. This constitutes a 
hazard; therefore, all weak or otherwise 
bad splices should be remade before pro- 
jection. Figure 1 shows the well known 
full-hole splice 
which is the most 
widely used and 
if properly made 
gives the best all- 
around results, 

P a m p h lets on 
splicing instruc- 
tions may be had 
without charge on 
application to the 
Eastman Kodak 
Company, Roches- 
ter, N. Y. 

Whenever film 
is damaged on a 
projector, it is 
generally custo- 
mary to lay the 
cause of the trou- 
ble to one or more 
of three different 
things ; namely, 
sprockets, idlers, 
and tension ex- 
erted on the film 
by the springs in 
the gate or film trap. 

While it is true that in most cases the 
trouble can be traced to one or more of 
these points, it must be admitted that 
the direct cause of a great amount of 
film damage is never definitely settled 
between the film Exchanges and the 
Projectionists, especially when the pro- 
jectors in question have been gone over 
quite carefully and everything has been 
found to be in apparently good condi- 
tion. 

In cases of this kind, it is only natural 
to assume that the film stock is at fault. 
There are, however, various projector 
parts, generally considered more or less 
unimportant which, as a rule receive lit- 
tle or no attention on the part of the 
Projectionist. The result is that film 
trouble is apt to start at any one of 
them. 

The following resume covers the more 
important points which must be given 
careful attention by the Projectionists, if 
the maximum wearing qualities are to 
be obtained from the film. 

Tension on Spring in Gate or Trap. 
One of the principal sources of trouble 
is the use of excessive tension exerted on 
the film by the springs in the gate or trap. 
A great variation will be found in ten- 
sion on various projection machines be- 
ing used in the trade. Moreover, there 
are some Projectionists who are not fa- 
miliar with the amount of tension which 
should be used, and as far as we know, 
there is no set standard which is gen- 
erally accepted as being correct. 
(Continued Next Week.) 



June 13, 1925 



THE REEL JOURNAL 



Page Twenty- three 




Constance Bennett, playing an important 
role in the First National Picture, "My 
Son," starring Nazimova 




"THE AGE OF INNOCENCE" 
(A Warner Bros. Classic) 




Comedy Foil A screen drama is not a 

drama unless there is a comedy foil in the 

picture. Here we have Lord Pep, a burro 

who assays the comedy role in Hal Roach's 

latest Pathe production starring the famous 

stallion, Rex. The horse was also the star 

in the recent Pathe picture, "King of Wild 

Horses.*' The title of the new production, 

which has just been completed on the coast, 

is "Black Cyclone." 




In this scene from "The Flaming Forties," 
a Hunt Stromberg Production, Harry Carey 
makes the vital discovery that he has fallen 
in love with his best friend's wife. This 
screen version of Bret Harte's vivid tale of 
the West, "Tennessee's Pardner," is bein^ 
released through Producers Distributing 
Corporation. 




Stills from ''Alias Mary Flynn," an F. B. O. starring vehicle for Evelyn Brent. 



Page Twenty-four 
M. G. M. SIGNS "JACKIE?" 



THE REEL JOURNAL 



June 13, 1925 



"The Kid" Himself to Play "Dirty Face" 
and "Old Clothes.' 

An agreement is pending whereby the 
Metro-Goldwyn Distributing Corpora- 
tion will handle the Jackie Coogan pro- 
ductions for the coming year, C. E. 
Gregory, local manager, has announced. 

This agreement is expected to be 
signed this week. Mrs. Jack Coogan 
and little Robert Anthony Coogan, 
Jackie's baby brother, will arrive in New 
York Thursday morning to witness the 
signing of the contract with Jack Coogan, 
Sr. 

Jackie will make two productions. The 
first will be 'Old Clothes" by Willard 
M'ack, a sequel to his original story, 
"The Rag Man," in which Jackie ap- 
peared recently with great success. The 
second has been temporarily entitled 
"Dirty Face. 1 " Both productions wilt 
present Jackie in type of role which first 
brought him fame — that of "The Kid." 



duction is the fourth of a series produced 
l>\ Anthony J. Xydias. 

Featured with Warner in the cast are 
Ruth Dwyer, Charles Gerson and Robert 
McKenzie. 



WARNER BUYS TWO PLAYS. 



"The Sap" and "Honeymoon Express" on 
New Program. 



Warner Bros, have just purchased the 
screen rights to two great mirth-provok- 
ing stage winners, "The Sap," in which 
Raymond Hitchcock scored one of his 
most notable fun triumphs, and "The 
Honeymoon Express," in which the 
petite Gaby Deslys achieved the most 
memorable triumph of what proved her 
last American visit, according to C. A. 
Schultz, Kansas City manager. 



"COVERED TRAIL" READY. 

Holding to its set policy of offering a 
continual program of action pictures and 
Westerns, Bob Withers, manager of the 
Kansas City office of Enterprise Dis- 
tributing Corporation, announced this 
week the release of a late J. B. Warner 
picture, "The Coverel Trail." This pro- 



MINNEAPOLIS COMPETITION ENDS 
WITH LYCEUM CLOSING. 

Competition to Finkelstein & Ruben in 
tile city's first run exclusive picture thea- 
tre field was ended in Minneapolis last 
Sunday with closing of the New Lyceum 
Theatre. 

The house has been operated by Clin- 
ton-Meyers, Duluth theatre firm, since 
last September, furnishing the first real 
competition Minneapolis has experienced 
in several years. Metro-Goldwyn prod- 
uct, with the exception of a single pic- 
ture, was played exclusively at the house. 



Dc&fry U^iruor^ortwd]^ 




n ne can usually count 
on fast action when- 
ever Bobby Vernon appears 
on the screen. 

Los Angeles Times (Pre-View). 

Bobby Vernon 

provides fast action, laughs and 
added cash at the box'ofiice 

in 

"Don't Pinch" 

and 

"Great Guns" 






— THESPICE OFTHE PROGRAM" . 



Tell Your Wants 

through the 

CLEARING 

HOUSE 

—See Page 31 



Business 

is as good as 
you make it. 

Vaudeville 

has saved many a 
picture house that 
would otherwise 
close for the sum- 
mer. 

KEEP YOUR 
HOUSE OPEN 

Book Vaudeville 
Through the 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OF THE ORPHEUM 
CIRCUIT 
J. JOLLY JONGS, JR.. Mur. 
'Mi Maiinslrret Theatre IIIUk. 
KANSAS CITY, MO. 
Phones: Office — Grand ISGOi Resi- 
dence — Hyde IV'irk "ut'2 

You'll find it the 
most profitable 
thing you've ever 
done! 



MIDWEST EDUCATIONAL FILM EXCHANGE 
130 West 18th Street, Kansas City, Mo. 



cracker jack F.B.O. 

pictures now making 

money for hundreds of theatres 



Book them -boost them- theyire surefire winners/ 





A GOTHIC PICTURE 

starring Anna Q. Nilsson 

Wyndham Standing and a great cast 



VANITY'S PRICE: Drew very good in spite 
of bad weather. Very entertaining picture. 
Pleased well. Six reels — Walter Suckno, Re- 
gent Theatre, Albany, N. Y. — General patron- 
age. 

VANITY'S PRICE: Played this picture at our 
Capitol, Sheffield and Supreme Theatres and it 
went over big in all three houses. People liked 
the superb settings and big dramatic moments. 
Nillson never gave a finer performance. Made 
money on this one. Give us more of this sure 
fire type. Hachmiel and Rinzler, Brooklyn, 
N. Y. 



G. GARDNER SULLIVAN'S CLASSIC 




Starring Lillian Rich, Cullen Landis 
and Superlative Cast 



CHEAP KISSES: A very well done "jazz age" 
picture with an unusual twist. Gave satisfac- 
tion and drew fine business for three days. 
John W. Hawkins, Capitol Theatre, New Bed- 
ford, Mass. 

CHEAP KISSES: We played this picture to 
capacity — the title drew them in and the picture 
pleased 95%. Highly favorable comments on 
story and direction. Give us more pictures of 
this character — Gotham Theatre, Brooklyn, N. 
Y. 




Starring Kenneth Harlan, 
Madge Bellamy 
and Mary Carr 



ON THE STROKE OF THREE: Ran this 
against stiff opposition and did big business — 
pleased the great majority — Harlan and Carr 
popular here: Diversified attendance drawing 
from all classes — Waohington Theatre, New 
York. 

ON THE STROKE OF THREE: One of the 
cleanest pictures we've played in many weeks 
and did well with it, tone excellent story well 
told and ably directed: Pictures of this quality 
should make money for exhibitors all year round 
— Gem Theatre, N. Y. 



You can get these 3 winners through 
any one of the 34 Exchanges of 



FILM BOOKING OFFICES OF AMERICA 



Snoiver Bide., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklahoma City, Okla. 
106 So. Cross Street, Little Rock, Ark. 



Page Twenty-six 



THE REEL JOURNAL 



June 13, 1925 



"Serials Turn Transients Into Regulars", 

Says John Karzin, the Daddy of 'Em All 



John Karzin's been "through the mill." 

John Karzin knows what he's talking 
about. 

"Serials turn transients into regular 
theatre-patrons," says John Karzin. 

If any exhibitor would have the right 
to claim serials had no place in his pro- 
gram, John Karzin would be that man. 
But John RUNS serials, which shows 
what he thinks of them. John runs serials 
in his Olympic, Casino and Lincoln in 
St. Louis — and the Olympic and Casino 
are HI to 11 "drop-in" Market street 
houses. 

"Between Trains" Trade 

If that doesn't tell you anything, the 
Casino is less than a block away from 
the Union Station, the southwest's great- 
est railroad terminal; the Olympia lies 
a block and a half away. Both of them 
draw much of the "between trains" trade. 

And John Karzin plays serials. He 
says it makes regulars out of transients. 

John isn't "guessing," either. The 
"daddy of 'em all'' in this territory, John 
knows what he'.s talking about/. )He 
knows the amusement business back- 
wards ; lie's watched it grow and he's 
grown with it since those long-ago days 
when he first "enlisted," BACK IN' 1905. 
Not for His Health. 

It's true, John Karzin says, folks wait- 
ing "between trains'' bound for San An- 
tonio "almost never" return to see the 
remaining chapters of a serial. BUT, 
says John Karzin— SMART SHOW- 
MAX — there aren't many of this class of 
patrons. Besides, magazine buyers get 
continued stories — SERIALS — whether 
they want them or not; and like the 
magazine publishers, John looks over his 
business from all angles. He isn't in it 
for his health alone 

Most of his patrons, Karzin contends, 
arc those wdio drift up and down Market 
street, past his houses. Mvmy of them 
drifted IN one week and drifted BY the 
next. Then John Karzin caught them 
with a serial when they drifted in. IF 
inued to keep them drifting IN. in- 
tead ol BY, with successive chapters 
of the serial. 

John Karzin's Stars. 

Homeward-bound suburbanites, waiting 
,,,i late trains, stop into Karzin's bouses" 
"The same fares drop iii week after week 

rial nights," Karzin asserted. 

"Wouldn't you figure the serials had 
I hing to do with il " J " 

John's a shrewd business man, credited 
" ,,h ;l fortune He bought the first 

1925 '6 doi 1 of six serials sold ill the 

Sst. Louis office. He bought them 28 
""nut. afte, the serial sales plan reached 
i 1 "' St. Louis exchange. 
„ ".' do "'l onlj buy serials because they 
, brin f? em back,'" smiled |ol,n. "I buy 
''"' because they're what my public 
"•'"" I ai t'on pictures. Othei types of 
theatre may want the 'heavy draymah- 

'"" ■''. " K '" • my stars are action- 

'' '".. G m and Ho -X ie and Desmond 
j'".' 1 '"'.." * "• the 'Rid, 'em, Cowbov!' 



His Own 

I iv enty years in 
and lohn Karzin's 

in October, 1905, 
tauranf business on 
a half interest in 



boy ! 

Competitor. 

the theatre business, 
"still young." 
Karzin quit his res- 
Market street to buy 
Miller Bros.' Nickel 



Odeon at 1528 Market, paying $750 for a 
half interest in both the theatre and in 
Miller Bros.' Penny Arcade. Miller tried 
to outgeneral John. 

So John opened the World's Dream 
Theatre at 1413 Market street on October 
17, 1906, while retaining his half-interest 
with the Millers. Its 140 folding chairs 
and standing room for 200 made it a 
"picture palace" of its day. The world's 
Dream got the "play"; the Miller house 
slid back. 

Laemmle's 20-Year Sale. 

One memory of those old days always 
draws a smile from John, a smile of re- 
membrance that has mellowed through 
the years. 

"We got film from Chicago then," re- 
lated John. "St. Louis had no exchanges. 
1 me Sunday morning, when I came down 
to the World's Dream, a Chicago film 
man, a brisk, smiling fellow, was wait- 
ing. He introduced himself, walked into 
my theatre with me, lugging a film can. 
Using a lead pencil as a spool, he un- 
wound the film for me, to show me 
that we had damaged it when we had it 
in St. Louis. 

"He was so fair and square, so abso- 
lutely 'white' in his treatment of me that 
he 'sold' me solidly on him. It's proved 
a ill-year sale. For through 20 years, 
I've stuck to the man who played 'white' 
with me all that time— the film man who 
came down from his Chicago exchange 
and used a lead pencil as a film spool in 
my theatre: Carl Laemmle." 

A Long Distance "Bicycle." 

Another Laemmle memory of those days 
which Karzin treasures is this: Two 
years after the lead pencil incident, Kar- 



zin went to Chicago. A man stopped 
him on the street. 

"Do you remember me?" he asked. 
Karzin shook his head. The man looked 
familiar to him; yet he could not recol- 
lect having met him. The stranger 
smiled. "I remember you,'' he offered. 
"You're John Karzin. You run a motion 
picture house on Market street in St. 
Louis. I was down to see you two years 
ago. My name's Carl Laemmle." 

In 1908. Karzin went to Springfield, 111., 
opening that city's first picture theatre 
at 621 East Washington street, in con- 
nection with his St. Louis houses. In 
those days, film exchanges cared little 
how often a rented film was shown, as 
long as it was returned within a reason- 
able length of time. John Karzin smiles 
as he claims he had the world's long- 
distance "bicycling" championship. The 
film he showed in the World's Dream in 
St. Louis one day was shown in the 
Casino in Springfield the day following. 
Gus Kerasotes "Enlists." 

John had sold his half-interest in the 
odeon-arcade in St. Louis to the Miller 
Bros., who were forced to close it within 
a few weeks. Then Karzin decided to 
concentrate on Springfield. He sold the 
World's Dream. Springfield was "home" 
for him. One of his warmest friends in 
Springfield was a business-like young 
fellow named Gus Kerasotes, who ran a 
candy kitchen. 

John talked to Gus. Gus "enlisted," 
and together they opened a second thea- 
tre, the Royal at 204 South Sixth street. 
Gus, one of the best liked showmen in 
this part of the United States, still op- 
erates the Royal along with his first- 
run Strand. 

In 1912, John sold out to Gus and re- 
turned to St. Louis. From William 
Tamme, he bought the Casino, his 
(Continued on Page 31) 



pres- 




Here's the World's Dream Theatre at 1314 Market Street, St. Louis, early in 
1906. At that time, it was the only house in St. Louis devoted exclusively to motion 
pictures. John Karzin, now the "Daddy of 'em all" in St. Louis, is shown second 
from the right. George Mills, his partner at that time, is the man with the Napo- 
leonic pose standing next to him. At the extreme left is Charles Schaefer, the 
'advertising manager" of his day. by virtue of being head "spieler." On the extreme 
right is "Doc" — they've forgotten his last name, but not his silvery-tongued oratory, 
who "yanked in the yokels" as assistant "spieler." 




EXPLOITATION 
IDEAS ^eHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



EXPLOITS "LAST LAUGH" 

AS SOMETHING DIFFERENT 



So impressed with the fact that lie had 
something different and unusual in "The 
Last Laugh" was Manager Tom Brown 
of the Strand Theatre, Iowa City, la., 
that he put up a special electric attrac- 
tion board for this engagement— the first 
time that any attraction has been played 
tip in illuminated letters in Iowa City — 
and with the help of Jack Hays, Uni- 
versal exploitation man from Des Moines, 
doped out a comprehensive exploitation 
campaign. 

A "Last Laugh" contest wa>* worked 
out which gave three cash prizes and 
25 theatre tickets for the best contribu- 
tion of 300 words or less telling of actual 
experiences when the writers had en- 
joyed the "Last Laugh." The Press- 
Citizens, although it would not sponsoi 
the contest because it did not wish to 
start a precedent, co-operated fully with 
the theatre management by devoting much 
space to stories about it. 

A special letter was prepared and 
mailed to a carefully selected list of 500 
prominent citizens. These include lead- 
ing educators at the University of Iowa 
and the Hicb School, professional people, 
Woman's Club leaders, and others of 
this type. The letters were sent in a 
plain sealed envelope under a 2 cent 
stamp. 



CONTEST AND TIE-UP PUT 
OVER "THE FAST WORKER" 



advertisers with the word contained in 
each one's ad. Then they were to put 
the words together to form a slogan 
about the picture — the slogan describing 
it as "the fastest thing on reels today". 
To get in the "Fast Worker" angle, the 
first fifteen "fast workers" who turned 
in the right answers were given passes 
for future shows. 

Passes were also the prizes in the 
Herald's "Potes" contest. The ''potes" — 
or poets — had to write verse celebrating 
Denny, Laura La Plante or the picture 
itself. The Herald kidded its own con- 
test a lot — but it gave it a good bit of 
space which didn't hurt the run of the 
1 lie Hire. 

In addition to publicizing the picture 
through the newspapers. Sohm decorated 
bis Marquee with colored triangular 
cards, carrying catch lines from the pic- 
ture. He used a special poster, giving 
"The Fast Worker" his personal en- 
dorsement; and he gave out throwaw; 
advertising it. 



A contest in the Quincy (111.) Herald 
and a co-operative page, which tied up 
with a contest, in the Quincy Whig- 
Journal made Reginald Denny a big box- 
office winner for Will Sohm's Belasco 
Theatre, when Sohm bad "The Fast 
Worker" against strong competition. 

Quincy is a city wdicre the people re- 
gard their local newspapers with the 
same feeling that Kansas City has for 
the Star; St. Louis has for its Post-Dis- 
patch ; and New York has for the Times. 
If the papers sponsor any movement or 
endorse anything, the people automatic- 
ally accept whatever the newspaper ac- 
cepts. 

Maurice Davis, Universal exploiteer 
out of St. Louis, put on a co-operative 
page with the Whig-Journal, wdiich tied 
up with a "Fast Worker" contest. Each 
of the seven merchants who bought space 
in the page linked his advertisement with 
the stars of fhe picture or with the pic- 
ture itself. 

Every ad contained a "keyed" word, 
as well. Contest entrants were to list the 



AN ESSAY CONTEST FOR ST. LOUIS 
EXPLOITATION OF "AMERICA" 

An essay contest in which hundreds 
.if students of the public schools par- 
ticipated was used by Harry Greenman, 
manager of Loew's State Theatre. St. 
Louis, to exploit the showing of Grif- 
fith's ''America" at that theatre the week 
of May 31. 

The St. Louis Times, an afternoon 
newspaper, co-operated in the contest 
and prizes of $25, $10 and $5 in gold and 
seats to the showing of the picture were 
awarded to the winners. 

The particular event in American his- 
tory the contestants were asked to write 
about was the invasion of the Mohawk 
Valley by Captain Butler and his hor*e 
.>! blood thirsty redcoats and redskins. 

All the papers had to be in before the 
picture was shown, as it was held the 
film would give too clear an insight on 
that and other epochs in American his- 
tory, giving boys and girls who saw the 
picture too big of an advantage over 
others in the contest. 



Save dates for 




Hoot Gibson riding like 
the wind at the head of 
Universal's Famous 
Ranch Riders, will give 
you more thrills to the 
square foot than you be- 
lieved possible in one 
picture. It's packed 
with excitement ! 

Story by B. M. Bowers 

Directed by Arthur 
Rosson 



Page Twenty-eight 



THE REEL JOURNAL 



June 13, 1925 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Dan Martin, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone— Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 




















PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

Louis Reichert, Mgr. 

A. W. Day, Booker 

Telephone— Harrison 0919 






CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 


FIRST 
NATIONAL PICTURES, 

Inc. 

T. Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

Ray Houston, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 






ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 


















UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 








YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 


FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 
















STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 














K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 


UNIVERSAL FILM 

EXCHANGE 
1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 
























METRO-GOLDWYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone — Grand 2110 




VITAGRAPH, Inc. 

1820 Wyandotte St. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 


T 

of eac 

C 

in adv 


hi 

h 

he 

ar 


s directory will b< 
month. 

inges of copy mua 
ice of publication 


- 1 

t 
da 


>ublished in the fi 

be in our office oi 
ite. 


rs 
ne 


t issue 
week 



June 13, 1925 



THE REEL JOURNAL 



Page Twenty-nine 




^STLOUIS 1 



FILM MARKETJ 



$3,000 From Espy, $500 
in Lobby for Bandits 

Bandits continue to prey on the St. 
Louis motion picture theatres despite the 
alleged drive by the reform Board of 
Police Commissioners to ''clean up'' the 
city. Apparently while the husky blue 
coats are seeing to it that women and 
children do not play lotto for prizes the 
crooks are running rampant. Hardly a 
week passes that some picture house is 
not victim of a robbery at any rate. 

Olive street is the main east and west 
thoroughfare of St. Louis but that fact 
did not deter three bandits who invaded 
the lobby of the Congress Theatre, 4025 
Olive street, at 9:30 p. m. Sunday, May 
24, and they departed with $510 as reward 
tor their visit. The house is owned by 
the Superior Theatres Corporation of 
which Hector M. E. Pasmezoglu is head. 

The next morning at 11:45 a. m. in 
the shadow on the tower of Union Sta- 
tion Cullen Espy manager of the West 
End Lyric Theatre and Lyric Skydome 
of Skouras Brothers Enterprises, had a 
revolver shoved against his breast and 
was forced to surrender $3,1100 in cash 
to three bandits who had trailed his 
automobile from the West End Lyric. 

This robbery occurred at Twentieth and 
Pine streets, a very busy intersection. 
However, the bandits had no trouble in 
making good their escape. 

It was the second time that Espy has 
been held up this year. On February 
he was stopped by two armed men as he 
left the West End "Lyric and robbed of 
$2,000, the receipts for the previous Satur- 
day and Sunday. 

the police have arrested one man who 
lias been identified by Miss Ivy Loving, 
cashier, and Frank C. Tabler, manager, 
as one of the robbers who participated in 
the Congress hold up. The trio took 
$450 from Miss Loving and $60 from 
Tabler. 



TOM MIX AND "TONY" HERE. 

St. Louis paid a glowing tribute to 
Tom M.ix, Fox Western star, and his 
horse tony on their visit to the city 
Thursday. May 28. 

The famed pair blocked traffic every- 
where they went during the day. 

Crowded into their program was a 
visit to Mayor Victor J. Miller, a dinner 
of the Chamber of Commerce at noon, 
one for the press and St. Louis exhibi- 
tors at Hotel Chase at 1 p. m , calls at 
the Shriners Hospital for Crippled Chil- 
dren and the St. Louis Children Hos- 
pital and also the St. Louis Zoo. 

This was followed by a public exhibi- 
tion for the school children of the city 
at the foot of Art Hill. Forest Park, at 
4 p. m. and in the evening a talk from 
radio broadcasting station WCK. 



S. W. Straus Co. Under- 
write New Theatre 



S. W. Straus & Company of Chicago 
and New York have underwritten the 
$4,500,000 bond issue on Skouras Broth- 
ers new Ambassador theatre and office 
building at Seventh and Locust street, 
and the bonds are now being offered to 
the general public. 

Plans for the structure have been al- 
tered to eliminate the five-story tower 
that was to have surmounted the build- 
ing proper. Under the new arrange- 
ments there will be seventeen complete 
flciors to the building, eight of which 
will lie devoted to the theatre and nine 
floors available for offices. On the 
ground floor will be space for several 
stores and shops. 

The Central Properties Incorporation 
is the name of the company that will 
build the theatre and office building. 
This corporation is a 100 per cent owned 
subsidiary of Skouras Brothers Enter- 
prises. 

The mortgage on the new bond issue 
is secured by the land, leasehold and 
building to be erected at Seventh and 
Locust street and also by the Grand 
Central Theatre and leasehold. 



ST. LOUIS "U." PROMOTIONS 



Nicky Goldhammer Named Assistant 
Manager of Local Exchange. 



L. E. (Nicky) Goldhammer, city sales- 
man for Universal's St. Louis exchange, 
has been appointed assistant branch man- 
ager, Lou Hess, that exchange's head, has 
announced. Goldhammer succeeds Jimmy 
Shea, who resigned. Shea joins Metro- 
Goldwyn-Mayer as a salesman. 

Morrie Aaron, former part-owner of 
Hollywood and before that a film sales- 
man for First National and United Ar- 
tists, takes Shea's place on the road for 
Universal, selling key-cities and circuits. 

Hess has announced other changes in 
his organization, which includes three 
promotions. Hall Walsh, who had been 
booker, goes on the road, selling in Cen- 
tral Illinois. George McBride takes 
Walsh's place as booker while Bill Col- 
lins takes McBride's place as assistant 
booker. Collins, who has been shipping 
for Universal, formerly booked for F. 
B. O. 

Leo Wyrobeck, who joined Hess from 
New York, has been added to Universal's 
hard-hitting sales staff. Wyrobeck is 
selling in central Missouri. 



Shreveport, La., is to have another 
amusement place to be known as the 
Capitol Theatre. It is scheduled to open 
about September 1. 



BRIGHT BITS 

and 

NEWSY NOTES 



K. C. Seery, district manager, Fir^i 
National Pictures, Inc., arrived from Chi- 
cane i Wednesday t>> spend several days 
in the St. Louis office. He was accom- 
panied by Mrs. Seery and while here 
they were the guests of Mr. and Mrs. 
Harry Weiss branch manager. 



NEW TEXARKANA HOUSE. 

C. T. Thompson of Texarkana, Ark., 
has purchased the three-story Dambly 
building, Milam street near Marshall 
street, and will remodel into a 1,000-seat 
theatre. 

The new house will have a main floor 
a id balcony and a stage 26 by 40 feet 
and 30 feet high. It will have ample 
dressing rooms for performers, a spacious 
lobby, etc. 

The cost of converting the building 
into a theatre is estimated at $100,000. 



Motion picture rights for the wrestling 
bout in which Joseph Steelier won the 
world's championship from Stanislaus 
Zybszko at St. Louis University Field, 
St. Louis, Memorial Day cost the Su- 
perior Film Company $15,000 plus 25 per 
cent of the net profits that will be made 
on the pictures. Robert W. Thomsen, 
who represented the film company, said 
that they will distribute the film not 
only throughout the United States and 
Europe but also in South America, Aus- 
t alia and the Orient. 



Three months ago L. E. (Nicky I 
hammer, city salesman for Universal 
chased a handsome Greyish Green 
coach, cutting quiet a splash along 
row. But the mighty fall occasio 
A few days ago Nicky pulled out 
the Row directly in the path of an 
street car. Result— $800 damage at 
insurance And the motorman clai 
was .Vicky's fault. Some luck, 
Nicky. Tough says J. 



Gold- 
, pur- 
Moon 
; film 
nally. 
from 
Olive 
id no 
ills it 
savs 



The Pathe baseball team was the latest 
victim of Jimmy Shea's All Star Uni- 
versal team, going down to defeat, score 
.!'» to 9. The previous Saturday, the 

Paramount team was beaten 46 to (l . 



THEATRE CHANGES 

J. P. Couch has purchased the Com- 
munity Theatre, Hunter, Mo, from Joe 
Miller Combs. 



R. C William is giving tip his lease 
on the Puritan Opera House. West Salem 
111. 



Page Thirty 



THE REEL JOURNAL 



June 13, 1925 




BOX-OFFICE 



F\ B. O. 
That Devil O.iienuido. Fred Thomson — 
Pleased the Thomson fans immensely. — 
H. E. Schlichter, Liggett, Madison, Kas. 
METRO-GO 1,L>W^ S. 
The Beauty Prize, Viola Dana — A nice 
little program picture although a little 
draggy in spots. Will please the ma- 
jority. — H. E. Schlichter, Liggett, Madison, 
Kas. 

Daddy's Gone a-Hmitiilg, Marmont- 
.Toyce. — Will get by as a program offering 
with a good comedy. — H. E. Schlichter, 
Liggett. Madison. Kas. 

MIDWEST. 

Super Speed — All the name signifies, it 
is chuck full of real action — a picture that 
pleased 100%. Just the kind tiny like, 
featuring Reed Howes ami Mildred Har- 
ris. Book it. you can't lose, Print in first 
class condition, accessories good.— C. .1. 
Thompson, Manager, Electric Theatre, 
Alexander, Kas. 

Good Bad Boy — Very pretty and inter- 
esting story. Average crowd on account 
of commencement week fur school. One 
line party for the graduates. Condition 
of print and accessories good. — C. A. Mor- 
ris, Manager, He Lux,- Theatre, Moline, 
Kas. 

Geared to Go — Fair action picture, noth- 
ing unusual. — J. H. Tharp, Manager, Cres- 
cent Theatre, Cherokee. Kas. 

Mine Midi the Iron Dour — A fine pic- 
ture, drew the attention of ones present 
and all were phased with the picture. A 

g 1 picture for any theatre. Condition 

of print good, accessories tin,. — W. T. 
Mi Williams. Manager, Liberty Theatre, 
Blue Springs, Mo. 

He-Creation of Brian Kent — This pic- 
ture makes you proud vou are an ex- 
hibitor. An extra good picture that will 
fill your house at raised admission This 
picture and "Mine With tin- Iron Door" 
hold house records since "Covered 
wagon." Condition of print excellent. 
Condition of advertising accessories good. 

-E. L. Delano, Manager, Electric Theatre. 
Agra, Kas. 

Itarefoot Boy — Entertaining picture, ex- 

' • Hi m moral, good cast. Condition of 
print good. — Mrs. Marie Lucey, Manager 
Community Theatre, Hazelton, Kas. 

Geored to Go — Very good. Print in good 
i"'. — J. J. Newcomh, Manager Xewks 
Theatre, Burlington, Kas. 

«■ I Und Boy — Dandy but short and 

needs a filler. Good crowd. Condition of 
print new. accessories good. — Ray W 
Musselman, Manager, Princess Theatre 
Lincoln, Kas. 




Masked Daneer — Mighty good, , 5 ' , 
liked. Condition of print and accessories 
O. K. — N. S. Goodnight, Manager, Star 
Theatre, Warrenshurg, Mo. 

Mine With the Iron Door — Hi, ml picture, 
nice business. Print good, accessories 
O. K. — A. B. Umperl, Manager, Gem 
Theatre, Topeka, Kas. 

Barefoot Boy — It is a beautiful story 

true to life, one that every parent and 

school child should be proud to see. Ac- 

essories good. — C. A. Morris, Manager, De 

Luxe Theatre, Moline, Kas. 

Captain January — Good picture that sat- 
isfied my patrons. Better business sec- 
ond night. Had some good comments. 
Condition of print fair, accessories good. 
— Ray W. Musselman. Manager, Princess 
Theatre, Lincoln, Kas. 

Listen Lester — Was a humdinger and 
went over fine. Condition of print good, 
accessories O. K. — J. D. Roper, Manager, 
Star Theatre. Sarcoxie, Mo, 

Mine With the Iron Door A Very good 
picture, one of the best houses in several 
weeks. Condition of print fair, acces- 
sories good. — C. C. Applebee, Manager 
YVhiteway Theatre, Jewell City, Kas. 

Mine With the Iron Door — A wonderful 
picture. Pleased everyone who saw it. 
Would have done good business if adver- 
tising had reached me in time. Condi- 
tion of print very good. — A. G. Hare, 
Manager, Novelty Thearre, Barnard, Kas. 

Re-Creation oi Brian Kent — Very satis 
factory business. Condition of print good, 
accessories good. — Glen W. Dickinson, 
Manager, Buwersock Theatre, La wren.., 
Kas. 

PARAMOUNT. 

Men and Women, Richard Dix — A nice 
program offering that will please the ma- 
jority of fans. This is not the regular 
Dix vehicle, however.— H. E. Schlichter, 
Liggett, Madison, Kas. 

The Dressmaker From Paris, Torn nee 
Joy — Here is a picture that lias every- 
thing and line that will please the men 
as well as the women. Good for the large 
a nil small town alike. — H. E. Schlichter, 
Liggett. Madison, Kas. 

The Goose Hangs High, Constance Ben- 
nett, All Star — James Cruz.- certainly hit 
tlie mark with this one. An excellent pic- 
ture of American family life. This sub- 
ject should be fine for family night, bene- 
fits, etc. — H. E. Schlichter, Liggett, Madi- 
son, Kas. 

Code of the West, Owen Moore — If you 
want a real picture that has everything 

and will please and get the dough, I k 

this one. — H. E. Schlichter, Liggetl Madi- 
son, Kas. 



STATUS RIGHTS 

Beautiful Sinner, Eva Novak. — This is 
a rip-snorting melodrama that doesn't 
have anything to shout about and noth- 
ing to kick about. If your people like 
to see a show once in a while that isn't 
cut and dried they might like it. Tone, 
maybe. Sunday, no. Special, no. Audi- 
ence appeal eighty-live per cent. — Moose 
Theatre, Henry W. Nauman. Elizabeth- 
town, Pennsylvania. 

Capital Punishment, Clara Bow. — A pris- 
on drama showing how the innocent are 
often punished through circumstantial 
evidence. It is very instructive and in- 
teresting and should be shown by all ex- 
hibitors. — Silliman's Murray Theatre, Wil- 
liam T. Meeks, Milwaukee, Wisconsin. 

Midnight Express, Elaine Hammerstein. 
— Our patrons pronounced this the best 
railroad story that has been made and 
we agree. William Haines in this, is 
great. Pat Harmon puts over fine part. 
Miss Hammerstein never better looking 
or more pleasing. Railroad scenes thrill- 
ing and convincing. Wreck a thriller; 
have scarcely ever seen better done and 
closer connected scenes, Long shots of 
long trains coming up the mountain 
grades are beautiful. An independent pic- 
ture that stacks up with anything that 
has been done this season. Sunday, good. 
Special, yes. Fine audience appeal. — 
Temple Theatre, Ben L. Morris, Bellaire, 
Ohio. 



Paramount to Open 
a School for Managers 



Every Phase of Theatre Operation Cov- 
ered in Course Starting August 15. 

New York. — That the men who follow 
the various vocations within the film in- 
dustry require highly specialized school- 
ing is recognized by at least one of the 
largest of the companies, is evidenced by 
the establishment of another training 
school by Famous Players-Lasky Cor- 
poration. 

1 ely following the establishment of 
a school of acting, Famous Players last 
week announced the formation of a train- 
ing school for theatre managers. 

This announcement was made by 
Harold B. Franklin, director of theatres 
tor Paramount, whose fertile brain con- 
ceded the new idea. This school will 
open its first term August 15 and upon 
the graduation of the first class on Feb- 
ruary 1, 1926, the second term will open. 
The courses will be continuous there- 
after and will embrace every phase of 
motion picture management. 



Mai] in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th & Wyandctte, Kansas City, Mo. 



M 



TWO NEW COMEDY FACES 



Mickey Bennett and Eddie Nelson Signed 
By Educational. 



y opinion on pictures recently played her- is as follows: 
Title 



I'wn new comedy fares will be seen 
on the Educational Program in subjects 

scheduled for release during June, ac- 

Producer cording in C F. Senning, local manager, 

Remarks They arc Mickey Bennett and Eddie Nel- 

.■ son, who will make their first appear- 

Title ance in Juvenile ami Mermaid Comedies, 

respectively, 

Mickey Bennett is a well known Juve- 
nile .mil attracted much favorable atten- 

•• — tion due to his work in the Paramount 

Production, "Big Brother." He was re- 

cently signed by Juvenile Comedies and 

his first picture is "Baby Blues." 

Eddie Nelson is a vaudeville favorite. 

_ _ . II. has been appearing on the Orpheum 

and Keith circuit m his own act, "The 

Snnkist Kid." 



Star 



star 

Remarks 



Producer.. 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 



June 13, 1925 



Serials Turn Transients. 
(Continued from Page 26) 
ent Market street house, then forced Wil- 
liam Flynn to sell his competing Royal 
to him. 

His One Disappointment. 

That same year, 1912, he took over 
the Easton-Taylor, converting it from 
a vaudeville house to a picture house. 
In 1914, he built the Majestic on Frank- 
lin Avenue. In 1915 he operated the 
Paradise Skydome at Seventeenth and 
Chestnut. He "had a mint" until the 
city banned ''tent shows." 

Since then, he has acquired the Lin- 
coln in 1919 and the Olympia in 1920. 
The Olympia he bought from the 
Skourases for $20,000 cash at the time 
they were purchasing the New Grand 
Central. 

One disappointment Karzin has known. 
That was when he purchased land for a 
2,500-seat theatre on Chestnut street, 
near Eighteenth. He had leased it for 
99 years to the holding and operating 
company he headed, the $300,000 Central 
Union Amusement Company, Plans were 



THE REEL JOURNAL 

drawn, Karzin and his associates were 
ready to build. 

The Sun Still Shines. 

Then disappointment. St. Louis voted 
it- JS7,(Mm;i.000 Ixind issue to improve the 
city. One of its provisions is that a 
beautiful plaza is to cut through the city, 
right where Karzin's theatre was to be. 

But the sun still shines. St. Louis 
will re-imburse its citizens hurt through 
the condemnation of their property. 
John Karzin and his associates should 
be paid liberally. And Karzin's a shrewd 
business man. He's smart enough to play 
serials ! 



With President R. R. Biechele in Xew 
York City attending a directors' meeting 
of the M. P. T. O. A. and C. E. Cook, 
business manager, in the territory on the 
membership drive, the M. P. T. O. K-M 
headquarters was in charge of a fair 
maiden of not so many summers — Miss 
Jewell Thompson — this week. And she 
''held down'' the job, too, even though 
it was a bit mure than a one-woman 
task. 



Page Thirty-one 

BOX-OFFICE 
REPORTS 

written by the ex- 
hibitors are your 
best guides t o 
good pictures. 

—SEND US 
YOUR REPORTS 



En$ 



isas.City x 

Colorplate Co 

S'and Walnut - Kansas Citv 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

v"on time'' s^ryicS 

fT 6 V 



^ Twe cents per 

he word payable In 

§§ advance. No nds 

H accepted for less 

H than 60c. 



THE 

SELLS 



Motion Picture Machines and Supplies— 
We buy. sell iiud exchange machines, films 
and equipment; theatre and road show 
equipment at half price; calcium gas out- 
fits and supplies; Mazda light for all ma- 
chines; machines rebuilt or parts sup- 
plied; bargain lists free; established 1892. 
National Equipment Company, 409 West 
Michigan Street, Dululli, Minn. p3t — (>--'! 



F. H. BOWEN 

1310 West 8th St. Kansas City, Mo. 

Theatre Specialist 

HEYWOOD-WAKEFIELD CO. 
Theatre Seating 



CLEARING HOUSE 

BUYS 



Second Hand Equipment Seats, Projector**, 
Screens, Pijinos, Organs, Theatres and Mis- 
cellaneous Articles. 



liberty July 1; good projectionist also; 
A-l man at the business with 14 years' 
experience; go anywhere at reasonable 
salary; it will pay you to write and learn 
more. Address H. L. Walker, Fvansville, 

Wis. p :st — ti-14 



For Sale — All equipment out of Hex 
theatre, Ottuiuwa (2) type S. Simplex A-l 
shape; KGO 0-ply seats A-l; one Spotlight 
Crescent nearly new; six ceiling; fans, 4 
blades ."><> inch; one 18-inch 110 A. C. ex- 
haust tan; one 16-inch exhaust. Address 
Orpheum Theatre, Ottuiuwa, la. P3t-6-21 



\ EW SKLF-PLAV 1 NG LI XK PIPE 
ORGAN. Meets every requirement of the 
pictures. Operated from booth or else- 
where. Library of new music rolls. Bar- 
gain. Wilbor A. Shea, Eastport, Maine. 

P3t-G-7 



PACK YOUR THEATRE. 
Good Music as essential as Good Pic- 
tures. Get our prices on used theater in- 
struments — Wurlltzers, Secburgs, Foto 
J* layers and others. 

J. W. JENKINS SO\S MUSIC CO., 
1015 Walnut, Kansas City, Mo., 

Sole Agents for the wonderful Reproduco 
Portable Pipe Organ — the Musical Won- 
der of the age. Write for catalog. — tf. 



For Sale — If taken at once controlling 
interest in theatre for $55,000 in city of 
'_'_', ron population with only three thea- 
tres; the only theatre in St. Cloud, Minn.. 
not owned or controlled by Finkelstein «V 
It u ben ; fire proof building, four stories 
high with granite front ; seating capac- 
ity iMJ."; stage 38x50 and 40 sets of lines; 
two Powers machines and two generator 
sr(s; one gold fibre screen one white 
screen; modern six room flat in building; 
ten dressinu;- rooms under stage; steam 
heating plant and room for mi tons of 
coal; four sets of stage scenery; first 
class switchboard for elect ric light ef- 
fects; large library of music; we own First 
\ ational for this citv ; playing Pantages 
1 audcville Sundays; u:: best located bill- 
boards in city ; theatre situated in center 
of city. 115 Fifth Avenue S.; on car line; 
can give possession at once. Address Geo. 
II. Miner, Box 452, St. (loud, Minn. 

P3t — 0-21 



AT LIBERTY, JUNE 20TH. 

Organist- Pianist (union) ; cue pictures 

carefully; any make organ ; go anywhere. 

Address J. O. Ilin/.e, -100 West Lawn Ave., 

vadisoii. Wis Pit. 0-i:t. 

Wish to exchange or sell theatre; 1,500 
population; only theatre here; county seat 
town ; :?50 Beats; Sunday shows; brick 
building 24x72; fully equipped and all paid 
for; exchange theatres, must be west of 
Minneapolis or in South Dakota. Address 
Mat Kohler. Buffalo, Minn P3K, G-7. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



FOR SALE — One late model Universal 
motion picture camera with automatic 
dissolve and panoramic tilting tripod ; 
cost $075.00. Will sell cash $300.00. Sent 
C. O. O. privilege of examination. W, F. 
Guffey, 510 Fruit A ve.. Far re 11, Pa. 

p3t, 0-21 



Rates for other ^ 
spaces furnished ^ 
on rrqiM-st. 

llillllllllllllllllllllllllllllllllllllf 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Ksniii City, Mo. Los Angeles, Calif. 



Mailing Lists 

Will help you increase sales 
) Send for FREE catalog fflvinjr counts 

Bnd prices on thousands of classified 
lesof your best prospectivecustom- 
-Natiim3l, State and Local -IndiviJ- 
, Professions, Business- Concerns. 




anteed C & , 
fund of J r each 



The World's Most Stupenduous Picture 

Opening at Newman's Royal Theatre, Kansas City, June 14, in an indefinite 
run at increased admission prices. First run in this territory. 




AGAIN, FIRST NATIONAL 
PERFORMANCE DOMI- 
NATES THE FIELD 



KANSAS DITY, MO. 
1712 Wyandotte St. 



OFFERED FOB GENERAL RELEASE IN' SEPTEMBER BY 

FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS, MO. 
3319 I. ...list St. 



QTie ^ilm Trade Waper of the Southid&stj 



E^g^S^ 



You Don't Have to Look Around 
For Two-Reel Comedies 

Season 1923-1926 
HERE THEY ARE-WHAT A LINE-UP! 



Mack Sennett Units i 

Alice Day Comedies 
Harry Langdon Comedies fi 
Ralph Graves Comedies 
Mack Sennett Comedies -X 



Hal Roach Units 

Our Gang Comedies 
Glenn Tryon Comedies 
Clyde Cook Comedies 
Hal Roach Special Comedies 
Charlie Chase Comedies 



(2 PER WEEK) 

THE GREATEST LINE UP OF COMEDY STARS 
EVER OFFERED BY ANY ONE COMPANY 



HARRY LANGDON 
ALICE DAY 
CLYDE COOK 
GLENN TRYON 
CHARLIE CHASE 
RALPH GRAVES 
CHARLIE MURRAY 



OUR GANG 
AL ST. JOHN 
LIGE CONLEY 
BILLY BEVAN 
LUCIEN LITTLEFIELD 
FRANK BUTLER 
RAYMOND McKEE 



Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS — S310 OLIVE ST. 
HARRY GRAHAM, Manager 



JUNE 20, 1925 

ublished Every Saturday by 

REEL JOURNAL PUB. CO. 

Mnlnstreet Thentre Bids.. 

Kansas City, Mo. 



Two Dollars 
a Year 




*&r 



A complete program includes an Aubrey Comedy 
— the high pressure, two-reel laugh provoker of the 
screen today— backed by flashy and money getting 
posters and lobby photos. Advertise your comedy to 
the patrons — then watch results. 

Film Booking Offices of America, Inc. 

Snower Bldg., Kansas City, Mo. 127 So. Hudson, Oklahoma City, okla. 
3312 <>ll»r Street, St. Ixniis, Mo. 106 So. Cross Street, Little Roek, Ark. 



It Is Not Necessary to Join a Circuit or a "Buying Ring" to Get a Square Deal From F. B. 0. 




ek London's bi 




'^Wvs.' 



o^ 



v 



^ 



sc« 



?> 






\1> 



t^ 



«*► 



«i#> 



# 



vj£ 



0^ 




$ 









*<* 






S^ 



OS* 



^ V 



so 1 



a* 



rt& 



so^ 



©^ 



&>• 



^o v 



<£ 



ONE 

SOLID 

WEEK 

AND IT 

BROKE 

H.L RECORDS 




What Bigger Draw 



— could you possibly conceive of than the 

world's best loved dog .STRONGHEART, in a great 

JACK LONDON story "WHITE FANG" packed with 

chilling thrills, intense drama, and romance — Great 

posters and advertising matter to help you crash it home. 

Grab it NOW ! ! ! 

FILM BOOKING OFFICES 



Snower Bide., Kansas City, Mo. 
3312 (Hive Street, St. Louis, Mi>. 



106 So. Cross Street. Little Bock, Ark. 
127 So. Hudson, Oklahoma City, Okla. 



A Godsend to th 



I 



(No, 437 7 Straight from the Shoulder Talk by CI 

I THINK THE GREATEST PROTECTIVE MOVE EVER MA 
by the Universal or any other producer in the whole history of 
picture business is the one known as "Universal^ Complete Sen 
Contract". 

IF YOU DON'T KNOW ALL ABOUT IT AND IF YOU A 

one of the so-called "little fellows," you ought to study it until y 
know it. If you are near enough to a Universal exchange to call th 
in person, you are making a serious mistake if you don't call and ge 
complete explanation of it. WHATEVER YOU DO DON'T L 
THE UNIVERSAL SALESMAN GET OUT OF YOUR TOY 
WITHOUT ACCEPTING THIS UNHEARD OF OPPORTUNIJ 

IF YOU ARE THINKING OF CLOSING YOUR THEATI 
either on account of summer or on account of discouragement or 
any other reason, THIS COMPLETE SERVICE OFFER WILL CO 
PLETELY CHANGE YOUR MIND. 

ALREADY I HAVE HEARD FROM EXHIBITORS THROUG 
out the country, thanking me from the bottom of their hearts and t 
ing me I have saved their investment and their business lives. 

DONT MISUNDERSTAND THE IDEA. UNDER MY NE 
and revolutionary plan, you can buy other product whenever you I 
or wherever you wish. You are not signing anything which binds y 
to use Universal pictures to the exclusion of others. 

I GIVE YOU MY WORD THERE IS NO TRICK OR TRAP 
the Universal Complete Service Contract. I give you my word tl 
this plan was originated by the Universal staff and myself and tha 
is nothing like anything that has been done before to protect small 
hibitors or, for that matter, any exhibitor anywhere in proportion 
what he can afford to pay. 

NOW THEN, WHAT IS THIS PLAN? || 

IT IS NOTHING MORE NOR LESS THAN AN OFFER I 
supply you with a COMPLETE SERVICE FOR A LITTLE MOi 
THAN YOU FORMERLY PAID FOR ONE SHOW, and our CO 



'1 



mall Exhibitors 



iiemmle, President of the Universal Pictures Corp.) 

[ETE SERVICE enables you to make two and in many cases three 
ifws. It is a plan whereby I help you keep your house going at full 
1st AT LESS THAN IT COSTS ME TO HANDLE THE FILM, to 
i nothing at all of production cost* 

( JNDER THIS AMAZING PLAN, THOSE OF YOU WHO ARE 
grating in one, two or three-night towns can get a whole Service at 
siving that will amaze you. You have the right to 26 Jewels (includ- 
.; the "Signal Tower" group and Universale celebrated First "White 
it"), 26 Western features, 52 two-reel Westerns, 52 one-reel comedies, 
(Century comedies, 5 Baby Peggy 2-reelers, 6 Fast Stepper 2-reelers, 
({Leather Pusher 2-reelers. All the 1-reel Hysterical History comedies 
A 6 serials. IT IS MORE THAN YOU CAN USE BUT EVEN 

iyou use only part of it, i will sell it to you 
r such a small sum that you can afford to 
:k and choose as you like. 

this, then, is my newest contribution to the lit- 

afellow. I think it beats talk. It beats promise. It beats schemes, plans 
il tricks. It puts everything right up to you with a bang and I say you 
( positively throwing away money if you don't tie up INSTANTLY. 

[HERE IS ONLY ONE POSSIBLE STRING TO MY OFFER 
il that is this: — I honestly do not know how long I can keep it open. 
8m not saying this merely to hurry you up. I am saying it because it 
he truth. It is going to be a heavy drain on Universal, but I think 
j5 worth a drain if it breeds hope in the hearts of discouraged theatre 
Jners. 

JO, WITH ALL THE POWER AT MY COMMAND, I URGE 
n to sign the Universal Complete Service Contract IMMEDIATELY. 
«n't wait for the Universal salesman to visit you if you can possibly 
it a Universal exchange. Or, if you can't visit the exchange, telegraph 
>ay you are interested. Take whatever action you can to GET THE 
EATEST MELON EVER CUT IN THE PICTURE BUSINESS, 

!T IS A GODSEND. USE IT. LIVE ON IT. PROFIT BY IT, 
d the more you profit by it, the happier I will be. 



Page Six 



THE REEL JOURNAL 



June 20, 1925 




BEN SHLYEN 
Publisher and Kditor 
C. C. Tucker. Ao», Slgr. 
Circulating in Missouri 
Cansus, No. Oklahoma 
\ T o. Arkansas, West 
CentucUy, West. Ten- 
lessee, So. Iliinois and 
3. W. Indiana. 

Every Snturday by 
t E B L JOURNAL 

PUBLISHING CO. 

Mninstreel Thentre Bldg. 

KnnKaa City, Mo. 



Greater Movie Season 

Plans are being formulated 
to carry forward the "Greater 
Movie Season" in this trade 
territory to the greatest possi- 
ble success. Committees have 
been appointed and exchange- 
men are working with exhibi- 
tors to make this "fall open- 
ing season" the greatest event 
in motion picture history. Al- 
ready we have carried in our 
columns various announce- 
ments that have been issued 
from national headquarters, 
the Hays office, from whence 
the campaigns of this big 
movement are issuing. And 
with each announcement this 
plan has grown in its magni- 
tude. 

An immense campaign book 
is being sent to exhibitors 
throughout the country out- 
lining one of the most 
thorough advertising and ex- 
ploitation campaigns ever 
given any motion picture 
event. The result of the suc- 
cessful launching of Greater 
Movies Season will continue 
its benefits not alone for the 
time scheduled for this event, 
but for the entire motion pic- 
ture season. Publicity and 
propaganda worth millions of 
dollars will be given this in- 
dustry; the public will be 
brought into closer touch with 
its activity, acquainted with 



its product; and the result will, 
of course, reflect itself at the 
box-office. 

Just as the retail merchant 
in most every line of business 
has his "fall opening show," so 
will the exhibitor and the mo- 
tion picture industry have its 
Greater Movies Season. It is 
a big event — a time to bring 
before the public, the picture 
theatre patron, and the non- 
patron, who will be converted, 
a "sample" of the offerings 
that they may expect for the 
entire motion picture year. 

Greater Movies Season has 
been a successful community 
event in several parts of the 
country, but now it is a na- 
tional event of far greater 
magnitude and much more im- 
portance. It is up to every ex- 
hibitor and every other indi- 
vidual connected with this in- 
dustry to do his share toward 
making Greater Movies Sea- 
son a history-making success. 
No one should shirk his duty 
and all should begin now to 
do their bit. 



K. C. Showmen Plan 

Great Movie Drive 



Bruce Fowler Here 

to Manage Newman 

Bruce Fowler of Chicago, former man- 
ager of the McVickers Theatre, has ar- 
rived in Kansas City to_manage the New- 
man and Royal theatres for Paramount, 
the houses being recently purchased 
from Frank L. Newman. Mr. Fowler 
will be in full charge of the theatres 
after this week, it is understood. Mr. 
Newman said Tuesday be was uncertain 
as to what date he would leave for Los 
Angeles, where he will manage three 
theatres for Paramount. 



NOW -THE SCARLET WEST" 

First National's new picture of the 
old west, first titled "The Birth of the 
West,'' has been changed to "The Scarlet 
West" Tom Byerle, local manager, has 
announced. 

This picture which is said to present 
a stupenduous number of characters of 
the early western plains is to feature 
Robert Frazer, Clara Bow, Robert Ede- 
son, Johnny Walker. Waller McGraill, 
Gaston Glass, Helen Ferguson, Ruth 
Stonehouse, Martha Francis and Flor- 
ence Crawford. 



Full Cooperation Pledged to "Greater 
Movie Season." 



Plans for promoting the Greater Movie 
Season in Kansas City with the utmost 
energy and cooperative action of all ex- 
hibitors were outlined in the joint meet- 
ing of Kansas City exhibitors at the 
Baltimore Hotel this week. The meet- 
ing was marked with great enthusiasm, 
and those present pledged themselves to 
further the interests of the campaign with 
all possible facilities. 

It is planned to sell all Kansas City 
so strongly on the purpose and attrac- 
tions of Greater Movie Season that the 
fall theatre season may be ushered in with 
the greatest attendance figures in history. 

While the definite plans of the var- 
ious committees have not been publicly 
announced, the following committee mem- 
bers have been named: 

Jay Means, general manager; C. E. 
Cook, assistant general manager. 

Finance Committee: Dave Harding, R. 
R. Finkelstein, Jack Roth, Fred Meyn, 
Nugent Flynn, R. R. Biechele, Bruce 
Fowler. 

Publicity Committee — Sam Carver, gen- 
eral publicity manager; Earl Cunning- 
ham of Paramount, Bob Gary of Uni- 
versal, F. W. Hewes of Bonaventure 
Theatre, W. O. Lenbart of Linwood Thea- 
tre, Jack Quinlan of Mainstreet Theatre, 
Mr. Fcnney of Pantages Theatre, Will 
Jacobs of Royal Theatre, "Ace" of Kan- 
sas City Journal-Post, Miss Prosser of 
Kansas City Star, Mr. Fitzpatrick of 
Kansas City Star. 

Clubs — A. H. Cole, general manager of 
clubs; Mr. Werner of Warwick Theatre, 
C. E. Gregory of Metro-Goldwyn, Tom 
Byerle of First National. 

Parade Committee — William Flynn. 
general manager; Mr. Lenbart of Roa- 
noke Theatre, Mr. Darnell of Alamo The- 
atre, Mr. M'cElroy of 45th Street Thea- 
tre, and Bob Gary. 



5 DOWNTOWN RUNS FOR F. B. O. 

F. B. O. starting June 12, will have 
five pictures playing first run down town 
as follows : 

Frank Thomas in "Bandit's Baby," 
lack London's story, "White Fang,'' with 
"S'trongheart :" "Speed Wild" with Mau- 
rice Flynn, ''Youth' and Adventure" with 
Richard Talmadge, "Galloping Vengeance" 
with Bob Custer. 



Jack Auslct, comedy salesman from the 
Charlotte, North Carolina, Pathc Ex- 
change, has been added to the staff of 
the local Pathe office. 



Four Westerns From 

Standard In July 

Standard Films will release four pic- 
tures in July, Frank W r arren, general 
manager, has announced. The four pro- 
ductions will be Westerns, in line with 
the company's policy of specializing in 
Western releases. 

The titles of the pictures are: "Gold 
and Grit," with Buddy Roosevelt, July 
4; "Riders of the Night," with Yakima 
Canutt, Tulv 11; "On the Go," featuring 
Buffalo ' Bill, |r., July 18, and "The 
Shadow Ranger" starring Art Mix, Tulv 
25. 

Standard has also announced that it 
will release two new Jack Hoxie specials 
during the season. These pictures are 
new releases in this territory. 



June 20, 1925 



THE REEL JOURNAL 



Page Seven 



FILM MUTILATION 

AND HOW TO PREVENT IT 



It is common practice to set the springs 
just tight enough to hold the film sta- 
tionary at the speed which is used in a 
given theatre. For proper screen repro- 
duction the speed of a projector should 
be determined by the action of the pic- 
ture. This is very seldom done, the av- 
erage program being run at one set speed 
regardless of the action. This cannot be 
considered the fault of the Projectionist 
as he is under a certain time limit to 
project a given number of reels. 

Excessive tension as high as 34 ounces 
has been found to exist on certain pro- 
jection 'iiachines and causes badly nicked 
and puiled out perforations. Heavy ten- 
sion on one side can be caused by a 
poorly adjusted, weak or broken spring 
and results in an uneven pull-down strain 
on the film. 

On projectors using the gate a stop or 
catch is provided which holds the gate 
in the same position each time it is 
closed. 

— Projectors using a trap door or pressure 
plate are not provided with a stop of 
any kind, thereby allowing varying 
amounts of tension to be applied to the 
film. The trap door or plate should 
never be let back against the film with 
great force as this results in exception- 
ally heavy tension, which must be with- 
stood by the film until the door or plate 
has worked back to its -proper position. 
The proper tension exerted by the springs 
should be S ounces for each spring or 16 
ounces combined tension. Figures 2A 
and 2B show the proper method of mak- 
ing a tension test. 

Referring to illustration B: first the 
tension on one side and then on the 
other is taken by using one-half of a 
strip of film about 8 inches long. This 
strip is prepared by slitting a piece of 
film down through the center. Care 
should be taken to observe that the per- 
forations on this strip of film are free 
of the teeth on the intermittent sprocket 
and are held properly in place by the 
tensjon__si^eHWoTe~pTr7ceeding further. 
After fastening the end of the strip of 



rrl . 



_Q_ 



J 




Fig. 2 A. A 
spring halance 
graduated i n 
ounces is con- 
venient for ten- 
sion tests. 




Fig 3. A tension test 
then ina.l.' nil both sides 
1 is the film; 2 the pres- 
sure plate and 3 the bal- 
ance at 16 ounces. 



is 



Fig. 2B'. Tension tests are 
made on each side. 1 is 
the film, 2 the pressure 
plate and 3 is the spring 
balance at 8 ounces. 



film to the bal- 
ance a straight 
. even upward 
pull is made 
until the 8 
ounce mark is 
r eached. At this 
point the film 
will start to 
pull from the 
gate if the 
spring is set 
properly. 

The co ni- 
bbled tension 
of both sides is 
then checked as 
shown in Fig- 
ure 3, using a 
lull width piece 
of film placed 
in the gate so 
that both sides 
of the shoe 
hold it firmly 
against the 
aperture plate. 
After making 
sure that the 
perforations on 
this strip of 
film are not 

engaged by the sprocket teeth proceed 
as before with a straight upward pull 
until the 16 ounce mark is reached. At 
this point if both springs are adjusted 
correctly the film can be pulled from the 
gate. To make this test correctly, the 
projector should be cold, using film of 
the average thickness. 

The tension springs on some projectors 
can be regulated by means of small set 
screws while on other s no a djusting de- 
vice has been provided and springs must 
lie bent by hand, 
but in doing this 
great care must be 
taken to get the 
proper adjustment. 
Sprockets. 
Through careless- 
ness and neglect 
sprockets are fre- 
quently left on pro- 
jectors until the teeth 
develop bad hooks 
and knife-like edges. 
Film damage caused 
by under-cut teeth is 
unmistakable in ap- 
pearance and in 
many cases film is 
practically ruined af- 
ter one or two show- 
ings if run on a pro- 
jector equipped with 
such sprockets. (Fig- 
ure 4.) 

The changing of 
an intermittent 
sprocket must be 
done with great care 
as the shaft can be 
bent very easily. 
Equipped with the 
proper tools any 
competent Projec- 
tionist can make the 
change but in many 





cases it may be advisable to have the 
work done at the factory to insure the 
best results. 

Before placing a new sprocket on pro- 
jection machines, a careful examination 
should be made of the teeth to be sure 
that none of them have been damaged 
by coming in contact with one another 
or some other hard surface. If a 
sprocket is accidentally dropped on the 
floor the teeth are likely to be burred or 
bent and if used on a projection ma- 
chine, will cause untold damage to film. 
This will be true even if only one tooth 
has been damaged. 

Adhesion of Emulsion to Shoe or Film 
Tracks. 

All new film should be waxed to in- 
sure against 
adhesion or 
sticking in the 
gate or trap of 
the projector. 
When unwaxed 
film is run, it 
is necessary to 
clean the shoes 
frequent ly, 
otherwise the 
ace umulation 
of hardened 
emulsion o n 
the shoes acts 

as a hold-back causing a greatly incrased 
pull-down strain which always results in 
mutilated per- 
f o r a t i o n s. 
Needless to 
say, a new 
print can be 
completely 
ruined in this 
manner at one 
showing. 

In removing Fig. 6. Tins guide, roller 
the hardened may be adjusted by loos- 
. . , ening the set screw in col- 

emulsion de- lar 2 and then, after cen- 

posits from the tering tightening the screw. 
film tracks and Great care should be tak- 
, en not to "spring the 

tension shoes s haft. 
use no steel or 

iron implement such as a screw driver, 
safety razor blade or file. Instead use 
a dampened cloth and if necessary a coin 
as this will not scratch the highly pol- 
ished surface. 



Fig 5. This guide roller is 
not adjustable. Spring - 
is supposed to hold it 
snugly against the washer 
1. If it is not properly 
aligned return the head to 
the manufacturer. 




Fig. 4- Sprockets 
taken from projec- 
t o r s actually i n 
daily use. Sprocket 
A is a new sprocket. 



The Reel Journal, in co-operation 
with the Eastman Kodak Company, is 
presenting a series of articles on the 
subject of film care, with a hope that 
the "bad print" situation will be re- 
lieved. This is the second of the 
series. For those who did not read 
the first article, or who wish additional 
copies, we have a limited number of 
last week's issue that we will gladly 
furnish on request. 



Page Eight 



THE REEL JOURNAL 



June 20, 1925 



WALKER UP AGAIN. 



I. M. P. P. D. A. Offers Senator Or- 
ganization Chair. 



New York — It is understood that a 
group representing the M. P. T. O. A., 
but authorized to speak on behalf of the 
1. M. P. P. D. A. — the independent pro- 
ducers and distributors — had an inter- 
view with Senator James J. Walker 
earlier in the week with a view to secur- 
ing him as head of the Play Date Bu- 
reau. 

It is not believed that Walker is in- 
terested and that he is more anxious to 
develop his political future than to again 
become active in the picture industry. 



Warners and M.-G.-M. 

Plan Houses Here? 



Many rumors are circulating in Kan- 
City to the effect that many new 
changes are in the offing affecting the 
first run situation. With the night life 
of the city rapidly going to the South 
Suit, many observers predict the build- 
ing of one or two big first run picture 
theatres in the South Side within a short 
time. 

Warner Bros, have declared their in- 
tention of building in Kansas City short- 
ly, and Metro-Goldwyn has also ]tui^ 
flounced plans for obtaining a first-run 
house for its product. The Warners are 
known to be negotiating over the op- 
ium on three sites here, although no 
definite announcement can be reported 
at tin's time. 



Canada Shakes Off 

Music Tax Burden 

Ottawa, Canada— The M. P. Distribu- 
tors and Exhibitors Association has won 
an important victory that affects the en- 
tin- Dominion. The association lias se- 
cured a decision from the Copyright Com- 
mittee of the House of Commons that 
amendments to the law now before Par. 
liament will not affect the playing of 
copyrighted music in picture theatres. 

There is still to be a new royalty tax 
on copyrighted music in radio perform- 
anci oi concerts, except when bro'ad- 
11 amateur stations operated with- 
out profit. But the exhibitors of Canada 
are once more free to play music they 
like without special reference to authors 
ini" isers. 



FOX 100% IN TEXAS. 

Dallas— It is understood that for the 

time in its history, Fox will get a 

complete representation in Texas key 

• I his is by virtue of a deal closed 

with the Hoblitzelle circuit which will 

the Fox line-up in San Antonio, 

I , Fori \\ orth and Houston in Texas 

and in Birmingham, Ala. 



BIG WARNER WEST COAST HOUSE. 

\iijeles — Warner Brothers an- 
noum ed I eel that they would short- 

ly start building a 3,000 seal first run 
theatre in Hollywood at a cost of $1,500,- 
000, which will be one of the show places 

oi the West ( oi i jmi iii, orporate many 
novel features. 



Independent Making 

Plans for New Year 

Joe Silverman, manager of Independent 
Film Corporation, announced this week 
that he would make full announcement 
of his complete line-up of product for 
1925-26 in the next issue of The Reel 
Journal. Following the recent visit of 
Joe Brandt of Columbia Pictures, Silver- 
man has made arrangements to handle 
the entire product for another year. 

This announcement will contain word 
of a tremendous group of independent 
productions of first magnitude, Silver- 
man said 



"U" PLANS "PONY EXPRESS" 



Wreck Minneapolis 
House, Damage $12,000 



Minneapolis police, working in co-oper- 
ation with the local operators union, are 
seeking vandals who last Friday wrecked 
the Glen Lake Theatre, suburban house, 
involving a damage of $12,000. 

Placing of a time bomb in the thea- 
tre's orchestra pit and smashing of two 
projectors with sledge hammers were 
methods used by the culprits to wreak 
their vengeance on Joe Block, proprietor 
of the theatre. 

The outrage came as a climax to labor 
difficulties which have resulted in the 
picketing of the theatre for several 
months. 

The explosion of the infernal machine 
occurred just 20 minutes after the audi- 
ence of 400 had left the theatre Friday 
night. 



RALPH SPENCE SIGNED BY RORK. 

Following the signing of Leon Errol to 
appear in an elaborate picturization of 
Ffolman Day's humorous story, "Clothes 
Make the Pirate," Sam Rork now an- 
nounces the engagement of Ralph Spence, 
author of the current phenomenal stage 
success, "The Gorilla,'' to adapt the Day 
story for screen presentation, Louis 
Reichert, Kansas City manager for Pro- 
ducers, has announced. 



* HERE'S A B.O. TRIBUTE; BNYS * 

SEATS 1 YEAR AHEAD 

The first two seats for the new * 

* Paramount Theatre on Broadway, * 

* which will not open until Septem- * 
her, 1920. have (been sold. * 

Robert D. Cogan. 142 West 111th * 

* Street, New York, wrote to Fa- * 

* mous Players-Lasky Corporation * 

* asking that company to reserve * 
two seats in his name for opening * 

* night. The work of breaking * 

* ground for the twenty-nine story * 

* office building is scheduled to begin * 

* this week. However, Mr. Cogan * 

* has been advised that he will have * 

* seats on the night that the Para- * 
mount Theatre is officially opened. * 

* Realizing that his request for * 

* seats may be considered slightly * 

* premature, Cogan states. "My rea- * 
:,: son for applying for the tickets now * 

* is that [ want to lie certain that I * 

* will be present the opening night * 

* of the historic playhouse." * 
************** 



Big Picture of Old West Coming on 
New Program. 



The most pretentious attempt ever 
made to depict the glamourous days of 
the old west is taking final shape at 
Universal City where plans, which have 
been under way for two years, are now 
definitely completed and the first scenes 
of "The Pony Express" have been shot, 
according to Harry Tayler, local "U" 
manager. "The Pony Express" is a 
novel by Edward Sedgwick, author, actor, 
director, newspaper man, which will be 
published by Grosset & Dunlap. It was 
inspired two years ago by the anniver- 
sary of the Pony Express. 

"The Pony Express" has been trans- 
lated into picture by Charles Kenyon, 
author of Margaret Illington's memorable 
success, "Kindling," and Norman Kerry 
and Laura La Plante will head the cast 
of thirty principals and several hundred 
super-numeraries. Raymond Schrock, 
general manager of Universal City, has 
made arrangements for the appearance 
of from three to four thousand Indians. 



F. N. BUYS 2 FOR HINES. 



"Rainbow Riley" and *'Live Wire," Com- 
ing Vehicles. 



Two stories have been purchased as 
starring vehicles for Johnny Hines under 
the contract by which a series of his 
pictures will Ibe distributed by First Na- 
tional, Tom Byerle, local manager, an- 
nounced this week. The recently form- 
ed B. & H. Enterprises, Inc., organized 
to produce the Hines pictures for First 
National, has purchased ''The Game of 
Light,'' a story by Richard Washburn 
Child, formerly our Ambassador to Italy, 
which will be released as "The Live 
Wire;" and the Thompson Buchanan 
play, "The Cub," in which Douglas Fair- 
banks starred on the stage. The latter 
will be released under the title of "Rain- 
bow Riley.'' 



Enterprise Announces 
"Independent Month" 



Enterprise Distributing Corporation has 
announced to the trade a special book- 
ing drive during the month of July, which 
is to be called "Enterprise Independent 
Month." A special attempt will be made 
to induce exhibitors to play Enterprise 
independent pictures during that month, 
according to Bob Withers, local manager. 

Independent Exhibitors throughout the 
country are thinking more extensively 
than ever the question of their independ- 
ence, Withers believes. This follows the' 
Milwaukee convention. "Enterprise is 
conducting July Independent Month to 
show them that we are backing the in- 
dependent product we have to release 
in aiding the independent fight," he said. 



$10 A REEL CONN. TAX? 

New York — The Connecticut Legisla- 
ture late Wednesday passed the bill 
which provides for a state tax of $10 a 
reel on all pictures shown there. Gov- 
ernor Trumbull, however, has decided to 
hold a public hearing in the near future 
before signing the measure. 



June 20, 1925 



THE REEL JOURNAL 



Page Nine 



Leon Errol Signs Long 
Term Contract with F. N. 



Started As Doctor, But Learned Another 
Game of "Cut-up." 



New York. — Leon Errol is to become 
a permanent fixture in motion pictures. 

Richard A. Rowland, general manager 
of First National Pictures, Inc., an- 
nounces that his company has signed the 
inimitable comedian on a long term con- 
tract under which he will be presented in 
a series of eight comedy pictures, the 
first one to be started late in August. 

Just now the comedian of the wabbly 
knees is adding to his stage laurels in 
the title role of Florenz Ziegfeld's highly 
succeessful production of "Louie the 
14th," but what his first screen vehicle 
will Ibe under the new contract has not 
yet been announced. Several stories, 
however, are being considered for him. 

Errol's experience has been unique. 
Born in Sydney, Australia, he started 
life with the idea of becom'ng a surgeon. 
He attended the University of Sydney 
School of Afedicine and Surgery, but his 
natural instincts for clowning predomi- 
nated and he became a different sort of 
"cut up" than he had planned. 

A quarrel with a college professor re- 
sulted in his drifting away from school 
to the stage. Comic portrayals of none 
too sober men were his first roles and 
they have stuck. In those days the 
standard make-up for a comedian was a 
brilliant red nose, baggy trousers and a 
slip-shod red tie. In a college operetta, 
which he wrote, he adopted this make- 
up with great success. His mother wept 
at the performance. Believing he had 
disgraced the family. he went home, 
humbly prepared to renounce the stage. 
Then he learned that his mother's tears 
were those of laughter, which settled 
him definitely in his chosen profession. 

He came to America, and his stick, 
spats and cut of clothes made him an 
object of derision in the streets of San 
Francsico. His English accent made it 
hard for him to get parts. His first 
work was in a beer garden in 'Frisco! 
The manager thought his street clothes 
were a character make-up and he went 
on "as was." He sang coster sonsrs and 
was pelted with peanuts. He tried danc- 
ing. The crowd liked it. The manage- 
ment told him to dance, not sin;;. He 
did. 

John Cort, the theatrical manager dis- 
covered him. He played stock in Salt 
Lake City. He tried writing, producing 
and acting his own pieces. He drifted 
to New York in burlesque, and there 
Florenz Ziegfeld saw and grabbed him 

And now the remunerative movies have 
successfully worked their spell over the 
great comedian. 



"HIGH AND HANDSOME" READY. 

"High and Handsome," the story of a 
fighting cop and how he finally brought 
glory to the department in a ring battle 
with the champion, has been finished 
hv the Harry Garson Company, after 
shooting fight scenes at the Veron arena 
last week. "■■* 

The production is the first of the new 
series under the F. B. O. banner, which 
graduated Maurice CLeftv) Flvnn out of 
the western star class and put him in fast 
moving comedy drama of the type that 
made the late Wallie Reid famous 



A REVIEW OF "BLACK CYCLONE" 

The unusual has been asked for and here it is! Pathe has brought to the 
screen a photoplay so different in type, so unusual in story and so remarkably 
directed that the writer can see no possibility of its being anything other 
than a ?reat box-office success. 

The picture referred to is "Black Cyclone," an original story by that clever 
showman Hal Roach, featuring Rex, who will be remembered as the hero in 
"The King of Wild Horfes," and for the greater part of its cast a number of 
other equine, all remarkable specimens of horse flesh and really great "actors." 

Before seeing this picture it was hard to imagine that such wonderful 
work could be done by animal actors. We have seen remarkable horses many 
times on the screen, but never have they done such things, which had we only 
heard of them, we would have said were impossible. If for this alone "Black 
Cyclone" is a screen masterpiece. It proves that something new and really 
original can be done in motion pictures and it is so beautiful a piece of crafts- 
manship that is nothing less than inspiring. 

Briefly, "Black Cyclone'' is a story of a wild horse reared in the waste- 
lands. And the story woven around him depicts a romance with "Lady," an- 
other colt of the plains. There is a fight with "The Killer," an older horse 
and a ring leader. Cyclone loses his first fight, but in a second emerges thc\ 
victor. He also has a combat with a mountain lion. The action is tense and 
hair-raising and though his picture was screened in a cold projection room, 
the action lost none of its effectiveness. We fairly stood up and shouted. 

There is woven into the plot another romance — between humans, and 
also some clever comedy. The picture is all action from start to finish. There 
is only one indoor scene, and that is almost a flash. It's a real drama of the 
outdoors. The continuity is perfect and the direction flawless. It has every- 
thing that the perfect entertainment picture should require. It is real human 
an d natural. There is action and thrills, of a different kind. And horse- 
manship and fighting, the like of which we've never seen equalled. 

Without reservation this is a masterpiece — a winner! If your patrons 
want to see something really entertaining and worth while, and if you want 
an assured box-office bet, don't overlook "Black Cyclone." 

—BEN SHLYEN. 



MERMAID 
COMZVISS 

Fast Action and Thrills 
Qlean^Wholesome Fun for All 

MERMAID COMEDIES (Jack White 
Productions) have always been fa- 
mous for their fast pace and vigorous 
action. 

And MERMAID COMEDIES are 
clean fun, too. Nothing to offend any 
member of the family. Just wholesome 
comedy that will give them all half an 
hour of laughs and thrills — and send 
them away happy. 






fl^GSdAAOcdiaricil 0kJdtuAt^4. 



•THE SPICE OFTHE PROGRAM" 



MIDWEST EDUCATIONAL FILM EXCHANGE 

130 West 18th Street, Kansas City, Mo. 

C. F. SENNING, Branch Manager. 



Page Ten 



THE REEL JOURNAL 



June 20, 1925 



LEADING THE INDU 



12 From CECIL B. DeMILLE 



A CECIL B. DE MILLE 










Special Production 




CECIL B DE MILLE 




CECIL B. DE MILLE 


"THE ROAD TO YESTER- 




Presents 




Presents 


DAY" 




ROD LA ROCQUE 








IN WM, J. LOCKE'S 




ROD LA ROCQUE 


With 
JOSEPH SCHILDKRAUT, JET- 




"THE COMING OF AMOS" 




"THE UNTAMED GENTLE- 


TA GOUDAL AND VERA 




With 




MAN" 


REYNOLDS 




JETTA GOUDAL & NOAH 






Adapted From the Famous Stage 




BEERY 




By Cosmo Hamilton 


Play 










CECIL B. DE MILLE 




CECIL B. DE MILLE 




CECIL B. DE MILLE 


Presents 




Presents 




Presents 


LEATRICE JOY 




ROD LA ROCQUE, VERA REY- 
NOLDS & ROBERT EDESON 




ROD LA ROCQUE 
'RED DICE" 


"HELL'S HIGHROAD" 




In 




From the Novel 


With 




"THE AMERICAN" 




"THE IRON CHALICE" 


EDMUND BURNS, JULIA FAY, 




Directed by 




By Octavius Roy Cohen 


ROBERT EDESON 




RUPERT JULIAN 




Directed by Rupert Julian 


CECIL B. DE MILLE 




CECIL B. DE MILLE 

Presents 




CECIL B. DE MILLE 

Presents 


Presents 




LEATRICE JOY 




Anthony Paul Kelly's Stage 


"THE WEDDING SONG" 




In 




Success 


With EDMUND BURNS 




"EVE'S LEAVES" 




"THREE FACES EAST" 


By Ethel Watts Mumford 




With 




With 
AGNES AYRES AND ROBERT 


Aclapted by Chas. Whitaker 




EDMUND BURNS 




AMES 


A CECIL B. DE MILLE 




CECIL B. DE MILLE 




CECIL B. DE MILLE 


Special Production 




Presents 
LEATRICE JOY 




Presents 

"SILENCE" 


"THE VOLGA BOATMAN" 




In 




With 


By 




"MADE FOR LOVE" 




LEWIS S. STONE 


KONRAD BEROVICI 








From the Stage Success by MAX 


Celebrated Gypsy Novelist 




From the Novel 




MARCIN 


With a Cast of De Mille Favorites 




"The Valiant Gentleman" 




Directed by Rupert Julian 



DE MILLE — a name to conjure with. The 
man responsible for more super-produc- 
tions than any other director. 



In these twelve productions De Mille will 
he accorded a free hand to establish a 
new high water mark in feature making. 
Their Box Office Success is Assured. 



PRODUCERS DISTRIB 



KANSAS CITY— 111 West 18th St. 

LOUIS REICHERT, Branch Manager. 



June 20, 1925 



THE REEL JOURNAL 



Page Eleven 



RY'S PRODUCTION 



THREE 
PRODUCTIONS BY 



AL CHRISTIE 



WHOSE "CHARLIE'S AUNT" PLACED HIM IN THE VERY FOREFRONT OF 

BIG PRODUCERS 



FOUR 
PRODUCTIONS BY 



GEORGE MELFORD 



THE MAN WHO MADE "THE SHIEK " "THE MIRACLE MAN." -BEHOLD MY WIFE," 
AND COUNTLESS OTHER SUCCESSES. 



FOUR 
PRODUCTIONS BY 



SAM E. RORK 



PRODUCER OF "THE ROSARY," "THE SPOILERS," "PONJOLA" 



THREE 
PRODUCTIONS BY 



MARSHALL NEILAN 



WHOSE PAST SUCCESSES ARE MOTION' PICTURE HISTORY 



TWO 
PRODUCTIONS BY 



FRANCES MARION 



THE FOREMOST SCENARIST WITH A LONG STRING OF SUCCESSES TO HER NAME, 

INCLUDING "ABRAHAM LINCOLN." "POTASH AND PEKLM t'TTER." "SECRETS," 

"WITHIN THE LAW," "CYTHEREA," "VOICE OF THE MINARET," ETC. 



ELEVEN 
PRODUCTIONS BY 



HUNT STROMBERG 



"THE LAST FRONTIER" 

HALF COMPLETED BY THOS. INCE 
AND TO HAVE BEEN HIS MONUMENT 



"THE UNKNOWN SOLDIER" 
"THE PRINCE OF PILSEN" 



MASTER OF MELODRAMA AMONG WHICH WILL BE 

"SHIPWRECKED" 



Bv LANGDON McCORMACK 
WHO WROTE "THE STORM" 



A RENAUD HOFFMAN PRODUCTION 
FROM THE FAMOUS MUSICAL COMEDY 



riNG CORPORATION 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



Page Twelve 



THE REEL JOURNAL 



June 20, 1925 




tour of the territory. "Bill" is becoming 
an exceptional bass singer. 
* * * 
George Planck, formerly a salesman fur 
First National here, has resigned to take 
oyer the management of Jack Truitt's Se- 
dalia Theatre, in Sedalia, Mo. 



C. E. Gregory, local branch manager 
for Metro-Goldwyn, has returned from a 
successful trip in the territory. 



J. E. Flynn 
Metro-Goldwyn, 
Kansas City. 



district manager for 
was a recent visitor in 



Producer Distributing Corporation 
has recently opened an office in Okla- 
homa City, and are to open an exchange 
in Des Moines June 15, Louis Reichert, 
local manager, has announced. 

"The Lost World," First National's big 
special picturization of the famous novel, 
opens its premiere engagement in Kansas 
City in an indefinite run at the Royal 
Theatre Sunday. The picture is not to 
be offered for general release until fall. 

* * * 

"Rube" Melcher, city salesman for 
Midwest Film Distributors, has ' entered 
the "show business'' himself. This week 
he took over the management of the 
New Waldo Theatre, Kansas City subur- 
ban house. 

* * * 

E. C. Rhodcn, manager of Midwest 
Film Distributors, was out in the terri- 
tory this week. Rhoden has declared 
that he will have a complete announce- 
ment of a stupendous program ready 
within a short time. 

* * * 

Joe Brandt, president of Columbia Pic- 
ture- Corporation, was in Kansas City 
tin's week lining up his produ t with 
states rights exchanges. 

* * * 

I-'. C. Grubel and E. J. Grubel, owners 
of tin' Electric Theatre, first run house 
oi Kansas City, Kas., now are the largest 
holders of Minnesota avenue frontage 
propert) the principle street of Kansas 
1 ity, Kas., in town. The holdings of 
the two brothers, who last week pur- 
ha ( '1 a iite to be re erved for a theatre, 
i-ow aggregates 305 feet and is valued 
at more than $750,000. 

* * * 

Convention Hall and Penn Valley Park 
in Kansas City served as bits of Holly- 
wood l.i I week when Paramount used 
them as a studio and "location" in mak- 
ing te i of fout aspiring motion pic- 
ture stars, the tests being part of a na- 
tion wide campaign to select twenty 
young men and women to be trained in 
Paramount picture school on Long 

I land. 

* * * 

Main glaring exploitation tie-ups and a 
pulling title stood 'em out in front of the 
Newman Theatre this week where the 
Paramount picture, "Old Home Week," 
is in its Kansas ('it\ premiere. The pic- 
ture presents the favorites, Tom Meighan 
and I.ila Lee always popular in oppo- 
ite roles in the eyes of Kansas City 
audiences. 

* * * 

Milton Sills got away with his usual 
drawing power at the Mainstreet Tin,, 



tre this week with his new picture. 
Want My Man,'' a First National Pro- 
duction. The management was unable to 
care for the crowds the opening night, 
(Sunday). 

* * * 

Mike Kahn, Kansas City distributor for 
Preferred Pictures, has returned to his 
desk following a vacation. 

* * * 

The Isis Theatre, Kansas City, for the 
first time in several years, has booked a 
serial. Pathe's "Play Ball,'' it is report- 
ed on Movie Row. 

* * * 

J. A. Epperson, Pathe manager in Kan- 
sas City, has returned from a successful 
"clean-up" selling trip in the interest of 
"Introduce Me,'' Douglas MacLean's late 

comedv. 

* * * 

Bill Warner, assistant manager for First 
National here, is making an extended 



READ THE 
CLASSIFIED ADS 



HEADQUARTERS 

For Exhibitors and Film Men 

c^>/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 



ave dates for 




j»CE 



::*>:« i : 




A vivid, exciting story 
of a six-foot cattleman 
and his Wyoming cow- 
boys cleaning up a band 
of desperadoes, with a 
smashing big battle as a 
thrilling finish. This 
picture has been pro- 
duced in an unusually 
elaborate style. 

With a splendid cast 
including: Cathleen Cal- 
houn, Cesare Gravina, 
Duke Lee, William 
Welsh. 

Story by Wm. Gittens 

Directed by 
Clifford Smith 



A UNIVfi 

wr.s 1 I K>N 



June 20, 1925 



THE REEL JOURNAL 



Page Thirteen 



2 NEW OMAHA HOUSES? 



Circuit War 



Leads to 
Report. 



Building, Is 



Omaha — Construction of one and pos- 
sibly two first run theatres at Omaha, 
was seen this week following confirma- 
tion by A. H. Blank, that his firm is ne- 
gotiating for a site for the proposed 
structure. At present, three locations are 
being considered. Universal, it is stated, 
is considering the advisability of a house 
in Omaha. 

That new houses will be constructed is 
regarded as a certainty, in view of the 
situation, which exchanges declare can- 
not provide sufficient outlet for their 
product. 

Omaha at present has but six houses 
showing first run pictures, the Rialto 
and Strand, Blank houses, and the Sun, 
Moon, World and Empress operated by 
the World Realty companv. These pic- 
ture and combination l.ousesj it is 
pointed out, cannot absorb the product 
demanding first run presentation. 



"LP BUYS IOWA HOUSE. 

Disposal of their interests in the Casino 
theatre, Marshalltown, Iowa, to Univer- 
sal marks termination of' Activity of 
Hostettler Brothers as middle wist ex- 
hibitors. Don Thorburg, manager of the 
house, retains his interest and is to re- 
main as manager, it is stated. 



"COMING OF AMOS" CAST. 

Big Special to Be Ready For Greater 
Movie Season. 



The story and cast combination now 
assembled for "The Coming of Amos" is 
designed to make this offering from the 
De Mille Studio one of the banner pic- 
tures nf Greater Movie Season, Louis 
Reichert, Kansas City P. D. C. head, de- 
clares. Headed by Rod LaRocque, who 
is starring in the title role, the list of 
players in "The Coming of Amos'' is un- 
usually (brilliant, including the colorful 
Jetta Goudal as a Russian princess, Noah 
Beery as the "heavy," and Trixie Fri- 
ganza, Arthur Hoyt, and Richard Carle 
in other featured parts, Reichert an- 
nounced 



Vaudeville 

Will Be Your Life 
Saver All Through 
the Summer. Don't 
Wait — Book Now 
Through 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OF THE ORPHEUM 

CIRCUIT 

J. JOLLY JONES, JR., Mgr, 

201 Mninxtrcet Theatre IlldK. 

KANSAS CITY, MO. 

Phones: Office — Grand 1860; Resi- 
dence — Hyde Park 5552 



STATE RIGHT SELZNICK. 

New Company Formed to Sell 
Features of Old Firm. 



315 



New York — A new company known as 
the All-Right Films, Inc., has opened 
offices in the Godfrey Bldg., and will 
state right 315 Selznick and Select fea- 
tures, acquired from Universal which, it 
will be recalled, bought the Selznick as- 
sets at auction some months ago. 

The pictures will be sold in groups of 
52 so that the buyers can maintain a re- 
lease schedule of a feature a week. 



"U" CHANGES 3 TITLES 

Three title changes are announced by 
Raymond L. Schrock, general manager of 
Universal City. Norman Kerry's latest 
starring vehicle, "Lorraine of the Lions," 
an Edward Sedgwick production, is to be 
known as "Beauty and the Brute." 

"Titans'' with House Peters as the 
star, will be called "The Storm Break- 
ers," and the chapter film, 'Perils of the 
Primitive," starring Joe Bonomo, is to be 
released under the title, "Perils of the 
Wild." 



ARKANSAS CITY PLANS "OLD 
HOME WEEK." 

Arkansas City, Kas. — Arkansas City 
will observe "Old Home Week" with the 
co-operation of all civic organizations, 
September 29, 30, October 1 and 2 in 
connection with the Arkansas City Fair. 

First plans for the celebration were 
made today by representatives of differ- 
ent groups meeting in the basement of 
the Home National bank. 

R. H. Rhoads, secretary of the Cham- 
ber of Commerce, was chosen temporary 
chairman of the committee to develop 
the plans. The committee will have the 
active co-operation of Earl Cunningham 
of the exploitation department of the Fa- 
mous Players Corporation. 

A Meighan picture, "Old Home Week," 
soon to be released, will be a Burford 
theatre attraction for the occasion. 



$500,000 SUIT AFINST FOX. 

New York— A suit for $500,000 againsl 
Fox Film Corporation has been filed 
by Mrs. Wilson Woodrow, novelist, in 
the district court, claiming that "The 
Iron Horse" was taken from her novel, 
'Building the Union," copyrighted in 



Uislory might Wv«? been 
different fcacf Cleopatra been 

the Average fymn&n ! 



With 
PAULINE GARON 
HARRISON FORD 
DAVID POWELL 
BURR McINTOSH 
RUSSELL GRIFFIN 
DE SACIA MOOERS 
COIT ALBERTSON 

Directed by 

William Christy Cabanne 

Suggested by a Saturday 

Evening Post Story by 

Dorothy De Jagers 

A C. C. Burr Production 



ENTERPRISE DISTRIBUTING CORP. 




115 West 18th Street 



Bob Withers, Mgr. 



Kansas City, Mo. 



The Average Woman," a smashing production that hits the high 
spots of society's pleasures! Drama — Romance — Intrigue— lavish set- 
tings — powerful cast — masterly direction! 



Page Fourteen 



THE REEL JOURNAL 



June 20, 1925 



Report of M. P. T. O. A. 
Directors Meeting 



Board of Trade and Commerce Begins to 
Function. 



New York — On Wednesday, June 3, the 
Motion Picture Theatre Owners of 
America Board of Directors convened at 
the Hotel Roosevelt, New York. 

The chairman, Sydney S. Cohen, called 
tlie meeting to order and gave a general 
report of the activities of the organiza- 
tion and the development of the Board 
of Trade and Commerce since the Mil- 
waukee convention. 

Commenting on the board's program of 
activities during the Wednesday and 
Thursday session, Mr. Cohen stated that 
on Wednesday, in order to facilitate the 
work on hand, special sub-committees 
were appointed to consider the matters 
to be discussed at the two days' session, 
and to report to the general board on 
Thursday their deliberations. 

The Ways and Means sub-committees 
governed the question of dues and recom- 
mended that the same plan be adopted 
as carried out during 1924 and 1925, with 
this alteration — theatres in towns under 
2,500 population be assessed $5.00 per 
annum, and theatres in towns under 5,- 

000 population at $10 per annum. 

The schedule of dues now in operation 
is as follows : 

Theatres of 500 seats or under. $26 per 
annum. 

Theatres of 500 to 1,000 sets, $52 per 
annum. 

Theatres of 1,000 to 1.500 seats, $78 per 
annum. 

Theatres of 1,500 to 2,000 seats, $104 
per annum. 

Theatres of 2,000 to 2,500 seats, $136 
per annum. 

Theatres ever 2,500 seats, $156 per an- 
num. 

All theatres in towns under 2.500 popu- 
lation, $5 per annum. 

All theatres in towns under 5,000 popu- 
lation, $10 per annum. 

Recommendations for the engaging of 
the services of an organization Manager 
were made and adopted. 

A committee designated as the ( om- 
initlee cm By-laws and Legislation was 
appointed to revise the present Consti- 
tution and By-laws. The committee to 
report at a later meeting of the board. 

In order to keep the Bureau of Trade 
and Commerce a clearly defined organiza- 
tion for the purposes so named, Trade 
ami Commerce, it was decided to keep 
the funds, management and development 
of this bureau as a distinct unit; and 
no! directly a part of the Motion Picture 
Theatre Owners of America Organization. 
although under its guidance and patron- 
\ committee consisting of five ex- 
hibitors, Nathan Yamins, \\ . A. Steffes, 
L. M. Sagal, A. Julian Brylawski and 
Sydney S. Cohen, was appointed— alter- 
nates rake Wells and James Ritter. This 
committee to have full and complete au- 
thority to work in conjunction with Unt- 
il' representatives, Film Booking 

1 'i and the Independent Motion Pic- 
tun Producers and Distributors Associa- 
tion and other producing companies un- 
der consideration. 



The National Convention at Los An- 
geles will take place the first week of 
June, 1926. A committee has already 

been appointed and is at work on the 

proposed plans. 



GARDEN TO RE-OPEN. 



The Garden Theatre, down town house 
of Kansas City which has been closed, 
will open Sunday, the policy being a 
first run feature, a comedy and stock- 
musical comedy with 50 cents top on 
Sunday and 40 cents on week days. This 
is the second Kansas City theatre within 
the last two weeks to adopt the motion 
picture-musical comedy combination for 
the summer, the other house having been 
the Globe. J. C. Randolph will manage 
the theatre. 



TWO NEW PICTURES FOR ENTER- 
PRISE RELEASE. 

Bob Withers, manager of Enterprise 
Distributing Corporation, has announced 
the coming release of two new produc- 
tions which he declares have exceptional 
merit, following the screening of first 
prints this week. 

The two productions are titled. 'The 
Average Woman," and ''Lend Me Your 
Husband." The first presents Pauline 
Garon, Harrison Ford, David Powell and 
Burr Mcintosh, and the second picture 
features the following- well-known cast: 
Doris Kenyon, David Powell, Helen 
D'Algy, Burr Mcintosh, and J. Barney 
Sherry. 

Release dates on these pictures are to 
be announced soon. 



Smashing All Records For the Greatest 
Railroad Picture of the Age — 

"The Midnight 
Express" 



with 

William Haines, Elaine 

Hammerstein, Phyllis 

Haver 



Here's a gripping melodrama of the thrills of the great 
steel locomotives and the roaring express. It's got everything 
to hold them, wonderful exploitation possibilities and a great cast 
to draw them. Through a veritable storm of action is unfolded 
a tender romance and an entertaining account of the circum- 
stances which bring to a railroad president's son his first realiza- 
tion of what real manhood means! 

Proclaimed a winner by all the New York Critics It'll 
win for you too! 



GRAB THIS ONE— BOOK IT THROUGH 



INDEPENDENT FILM CORP. 




117 W. 17th 



JOE SILVERMAN, M S r. 



K. C, Mo. 



June 20, 1925 



THE REEL JOURNAL 



Pasre Fifteen 




EXPLOITATION 

IDEAS ^eHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



A GALAXY OF STUNTS BOOST 
"JANICE MEREDITH." 



Old colonial guns were featured in a 
large and elaborate window display, when 
Marion Davies recently appeared in "Jan- 
ice Meredith" at the Cozy, Topeka. These 
guns were draped with flags and sur- 
rounded with advertising material, and 
were displayed in a prominent location. 

W. G. Bishop, Metro-Goldwyn exploi- 
teer, supplemented tin's by introducing 
the "Janice Meredith Julep" in a drug 
store, which featured the following an- 
nouncement on the mirror behind the 
fountain: "Try the 'Janice Meredith' 
Julep — the New Cozy Drink. As Cool- 
ing as the Snows of Valley Forge. As 
Refreshing a s the Smile of Marion Da- 
vies." Three appropriate stills appeared 
with this caption. 

The "Janice Meredith'' numerical puz- 
zle provided by the service book was 
set up, greatly enlarged, on the front of 
the theatre under the title "Ye Olde 
Colonial Puzzle." Twenty correct solu- 
tions were turned in and exchanged for 
free tickets. 

Copies of the novel were featured in 
a window contributed by Pellatier's Dry 
Goods Co., and stills and announcements 
were posted prominently in the Public 
Library. 

A special speech, written by Bishop, 
was read at a meeting of 2.200 Klans- 
men, dwelling on the patriotic value of 
the picture, the speaker urging his hear- 
ers not to miss this picture. Special in- 
vitations were also sent to the American 
Legion, the Boy Scouts to the D. A. R. 
and other patriotic organizations. 



EIGHT PAGE SECTION FOR NEW 
BARTLESVILLE THEATRE. 

Down in Oklahoma they do things with 
a bang. Whether it's a new "gusher" 
coming in, or a new business venture, 
they tell the whole world about it. 

Getting away with an entire eight page 
section of a daily newspaper was the 
"plant" which goes to the credit of 
Blanche Cutler and associated in connec- 
tion with the opening of the remodeled 
Liberty Theatre in Bartlesville recently. 

An eight-page section in the Bartles- 
ville Morning Examiner was exclusively 
devoted to news stories and advertise- 
ments pertaining to the new theatre. 
More than twenty-five local firms tied- 
up with the Liberty in various forms of 
complimentary advertising. 

"Welcome Stranger," a Producers Dis- 
tributing Corporation Release, was the 
opening attraction. 



JUNE JUBLILEE WEEK AT 
NEW BURFORD. 



A special advertising campaign which 
billed the week's attraction as "June Jubi- 
lee Week" was responsible for a greatly 
increased attendance and a capacity week 
at the Burford Theatre, Arkansas City, 
Kas., recently, according to Rov Bur- 
ford, owner. Exploitation and advertis- 
ing was planned by "Shake" Davidson, 
advertising manager of the Burford 
Theatre. 

Advance advertising of the special 
week's entertainment was started some 
three weeks in advance, and special 
floats, poster and ballyhoo, an electric 
sign, and many other exploitation facili- 
ties were used in addition to newspaper 
advertising to boost the attendance. On 
the opening day. a clown stationed in 
front of the theatre, directed motorists 
to the house, and other clowns visited 
all stores and offices in soliciting at- 
tendance. The clown effect, carrving* 
out the idea of "mirth, jov and jollity" 
was carried to the theatre's doors and 
ushers snd cashiers also wore clown 
suits. 

A "door hanger" was tied onto every 
door in town and throwawavs were 
dropped in all cars parked in the husi- 
ness district. The canopy of the thea- 
tre was all "dressed up'' and an electric 
sign erected to further proclaim to the 
world there was a big show inside. 

"The Gulf Coast Seven," a jazz band 
and several dancing arts were added at- 
tractions in addition to a carefully se- 
lected program of features and short 
subjects. 

The "June Jubilee'" broke all attend- 
ance records at the New Burford, David- 
■ mi writes. 



TREASURER'S CHECK WITTH $2 50 
TICKET PURCHASE. 

A. E. Jarboe. manager of the Roval 
Theatre at Cameron, Mo., has forwarded 
to the Exnloitation department of The 
REEL TOURNAL details of what he 
calls his "hot weather Business Builder." 



TREE PLANTING DRIVE 
TIE-UP FOR F. B. O. FILM 

With the assistance of the National Bu- 
reau of Reforestation at Washington, F. 
B. O. will launch during the month of 
August a tree planting drive in connec- 
tion with the forthcoming Gene Strat- 
ton-Porter production, ''The Keeper of 
the Bees,'' now in course of filming at 
the F B. O. Hollywood studios Iby J. 
Leo Meehan, son-in-law of the late au- 
thor. 

As Mrs. Porter was one of the world's 
foremost naturalists arrangements will be 
made in many of the key cities to have 
some leading citizen or organization plant 
a Gene Stratton-Porter Memorial Tree. 
One such tree has already been planted 
in the famous Hollywood Bowl, little 
Gene Stratton, the author's grandchild, 
wielding the spade. Elaborate cere- 
monies also were held. 

Book dealers and libraries also will 
recognize the month of August as Gene 
Stratton-Porter Month, inasmuch as 
Mr*. Porter's birthdav fell on August 
24th. 



"LAUGH INSURANCE" PAID OUT. 

Eol Cunningham, exploiteer in this 
territory for Famous Players-Lasky, put 
over with great success the 'laugh in- 
surance polity" at the New Burford 
Theatre, Arkansas City, Kas., in connec- 
tion with the showing of the paramount 
picture, "Forty Winks." recently. 

In a special arrangement with the Hess 
Real Estate Company Cunningham dis- 
tributed a policy good for $100 covering 
legal liabilities resulting from hysteria, 
which might be caused from excessive 
laughing at the antics of Ravmond Grif- 
fith. 

Tin stunt was goo:! for new-' 
space and resulted in increased attendance 
at the Burford. 

And it worked out at the box office, 
Jarboe savs. 

Jarboe issued a treasurer's check good 
for 50 cents upon purchase of $2.50 in 
tickets at his theatre. On the back of 
the check was printed a complete pro- 
gram of his theatre for the week. The 
check follows : 



TREASURER'S CHECK 



No. 2453 



Must he presented in 30 days from Date 

Cameron, Mo., May 29, 1925 

Pay To Order of HOLDER 50c 

Fifty Cents 50-100 Dollars 

This check will he cashed at Royal Theatre, Cameron, Mo., for face value 
upon purchase fo $2.50 in tickets. 

ROYAL THEATRE 
A. E. JARBOE. Mgr. 



Page Sixteen 



THE REEL JOURNAL 



June 20, 1925 



'flrtiJV ■■-■• ■*■*'»■■•■=■.. r..j-;^.:-:.-i.>..-«^u.A 



■TrTl'' 



Columbia Pictures Corp* 

PRESENTS 

A High Class Program of Fifty^Four Special 

Productions and Program Features for 

the Season of 1925*26 



Columbia Special 
Productions 

AFTER BUSINESS HOURS" 
With Elaine Hammerstein 

"WHO CARES" 

With Dorothy Devore 

"THE MIDNIGHT GIRL" 

With Lila Lee 

"THE DANGER SIGNAL" 

With Jane Novak 

"ROMANCE OF AN ACTRESS" 

With Elaine Hammerstein 

"FIGHTING THE FLAMES" 

With Dorothy Devore 

"A MAN OF IRON" 

With Lionel Barrymore 

"PERILS OF THE SEA" 

With Elaine Hammerstein 

"LADIES OF LEISURE" 

(In Production) 

"THE UNWRITTEN LAW" 

(In Production) 

"MIDNIGHT FLAMES" 

(In Production) 

"THE LURE OF BROADWAY" 

(In Production) 
"THE SUNSHINE OF PARA- 
DISE ALLEY" 



JOHNNY HINES 
PRODUCTIONS 

"THE SPEED SPOOK" 

"THE EARLY BIRD" 
"THE CRACKERJACK" 



WESTERNS 

and 

MELODRAMAS 

8-Franklyn Farnum-8 

8— Bill Cody— 8 
4-Desmond-Holmes-4 



Waldorf Productions 

"PENALTY OF JAZZ" 
"SEALED LIPS'' 
"PRICE OF SUCCESS" 
"THE THRILL HUNTER" 
"THE FATE OF A FLIRT" 
"AN ENEMY OF MEN" 

Security Productions 

"JUSTICE OF THE FAR 
NORTH" 

"MEDDLING WOMEN" 

"TRAFFIC IN HEARTS" 

"THE TOMBOY" 

"HER ACCIDENTAL HUS- 
BAND" 

"DANGEROUS PARADISE" 

Perfection Pictures 

"FIGHTING YOUTH" 
"THE HANDSOME BRUTE' 
"THE SPEED DEMON" 
"THE NEW CHAMPION" 
THE GREAT SENSATION" 
'A FIGHT TO A FINISH" 



Prominent Stars-Popular Authors-Noted Directors 
Elaborate Sets— Perfect Photography 



PHONE 
BOMONT 2994 

3317 OLIVE ST. 
ST. LOUIS, MO. 



BARNEY ROSENTHAL, Pres. 




Fifty-Four Pictures 
Season 1 925-26 



NATHAN STEINBERG, Vice-Pres. 
ROBERT G. TAYLOR, Secy-Treas. 






rtnn-"r' , ~ ! ~,-' ! ?:-r-v:<x-! 



;un 3 20, 1925 



THE REEL JOURNAL 



Page Seventeen 





LOUIS 

FILM MARKET 



Columbia Pictures 

Announce Big Group 



54 Productions Listed for Release In 
1925-26. 



The Columbia Pictures Corporation, 
3317 Olive street, St. Louis, Mo., has 
just announced the most comprehensive 
line-up of independent special and fea- 
ture pictures ever arranged for by a 
strictly section distributing organization. 

Its pictures for the 1925-26 season will 
include 54 high class special productions 
and program features with prominent 
stars, elaborate sets and directors of 
established reputation. 

Featured players include such well 
known box office attractions as Johnny 
Hines, Elaine Hammerstein, Ralph Lewis, 
Madge Bellamy, Lou Tellegen, Phyllis 
Haver, Stuart Holmes, Jane Novak, 
Lionel Barrymore. Lila Lee, Cullen Lan- 
dis Pauline Garon, William Fairbanks, 
Edith Roberts, Dorothy Revier, Mildred 
Harris, Robert Frazer, Dorothy Devore, 
Franklyn Farnum and Herbert Rawlin- 
son. 

Johnny Hines is the star in three 
high class pictures "Speed Spook," 
Cracker Jack'' arrd "Early Bird." 

Other pictures to be released by the 
exchange during the new season will be 
thirteen Columbia Special Productions, 
six Waldorf 'Productions, six Security 
Productions, six Perfection Productions, 
twenty program features — Western and 
melodramas, eight of which will star 
Franklin Farnum, eight Bill Cody and 
four William Desmond and Helen 
Holmes. 

The office also has fifty-two two reel 
comedies, twenty-six screen snap shots 
and twenty-six one reel ''Alice" come- 
dies, 

Columbia Pictures Corporation was es- 
tablished a little more than a year ago 
by Barney Rosenthal, Nathan Steinberg 
and Robert G. Taylor, all of whom had 
been associated with the St. Louis Uni- 
versal office for many years. Rosenthal 
is president; Steinberg, vice-president, 
and Taylor, secretary-treasurer of the 
exchange. 

During its career the office has set a 
high standard for independent offices 
and supplies many of the theatres in the 
St. Louis territory. 



Visitors of the week were : Mrs. I. 
W. Rodgers of Cairo, 111.; S. E. Brady, 
Cape Girardeau, Mo.; S. E. Pertle, 
Jerseyville, 111.; Bert Rea, Vallier, 111.; 
Henry Lory, Highland, 111.; Leo Bern- 
stein, Springfield, III.; W. W. Watts, 
Springfield, 111. ; Billv Sohm, Quincv, 
111. 



* 'BUNS' DERBY SAVES SMALL * 

CHILD FROM DROWNING. * 

* B. J. (Buns) Derby of the Vita- * 

* graph sales staff proved himself a * 

* hero Friday, May 29, when he * 

* plunged into the Ohio River at * 

* Evansville, Ind., to save a 10-year * 

* old girl from drowning. "Buns" * 

* practically ruined his only suit and * 

* was forced to stay in bed while a * 

* tailor dried it and ironed out the * 

* kinks. He also caught a splendid * 

* cold for his bravery. * 

* The little girl, Estelle Harton, * 

* and some companions were playing * 

* on an old barge near a city park * 

* when a board broke and she fell * 

* into the water. Derby was on his * 

* way to the Ohio Theatre when he * 

* heard the girl's screams and jumped * 

* into the water in time to save her * 

* life. * 
************** 



"News Reel Marks Era 
of New Journalism" 

R. J. (Dick Diamond) Anderson of New 
York, head of the International News 
Reel, set a new mark for St. Louis space 
hounds to shoot at Sunday, June 7, when 
he "busted'' into the very conservative 
St. Louis Sunday Globe-Democrat for a 
column and a half on the "new journal- 
ism." 

The article sets forth that the "new 
journalism" will not be that of giant 
presses and printed page but of the mo- 
tion picture machine and the silver sheet 
screen. 

The new journalism as expounded by 
Anderson takes up where the printed 
page leaves off and in his opinion will 
never fully supplant the daily newspaper. 

In the article Anderson tells how the 
news reel works much along the same 
lines as the modern metropolitan news- 
papers, always striving to obtain news 
while it is news. But as he points out 
the camera man must be ahead of the 
reporter since he must shoot his stuff 
while it is happening while the reporter 
arriving a little late can gather infor- 
mation from others and catch up. 

Anderson then tells of some of the 
big beats scored by his news reel; of 
Norman Alley's flight via aeroplane from 
Chicago to the tornado zone in Southern 
Illinois ; the special train that developed 
scenes of President Coolidge's innaug- 
uration, etc. 



The Logan Theatre, Joppa, 111., has 
closed temporarily for repairs and re- 




W. C. BACHMEYER HERE. 

W. C. Bachmeyer, Cincinnati, new dis- 
trict manager, paid the St. Louis Fox 
office his first official visit this week. 
He has been on the job some three wicks 
and is swinging around the exchanges 
in his territory. For nine years he was 
district manager for Metro-Goldwyn. 



BRIGHT BITS 

and 

NEWSY NOTES 



Sol J. Hankin, manager for Educa- 
tional, will go to New York for that 
company's sales convention. 



J. A. Miller has opened the Dunbar 
Theatre at Kinloch Park, St. Louis 
County, Mo. 



Jimmy Hill, Southern Illinois and 
Southern Missouri salesman for Vita- 
graph, received a C. Q. D. to hurry to 
Columbia, Mo, on June 5 to welcome a 
son and heir that arrived in the Univer- 
sity City that day. 



Billy Goldman of the Kings and Rivoli 
theatres, and Spyros Skouras, head of 
Skouras Brothers Enterprises, have gone 
to New York City. 



Rudy Lohrens, who formerly sold Uni- 
versal product in Southern Illinois has 
joined the Anheuser-Busch Company's 
staff. He sells the "near-beers" and other 
soft drinks made by that company. 



Clarence F. McCarthy, house manager 
for the Lyric Theatre, East St. Louis. Jn 
said to have resigned. Charles Burns, 
formerly with the Waverly Theatre, East 
St. Louis, is slated to get the job. 



Elmer Harris, assistant manager of the 
Rivoli Theatre, St. Louis, has resigned. 

The Rivoli Theatre, St. Louis, was 
closed temporarily because a large smoke 
stack on an adjoining office building 
broke loose from its moorings and threat- 
ened to plunge to the ground 80 feet 
below. The police toped off the vicinity 
while a mooring mast was erected along- 
side of the stack. 



A new airdome has been opened at 
Clayton, Mo. 



Don Albert, musical director of the 
Loew's State Theatre, St. Loin's, is the 
proud father of a baby boy that arrived 
June 4. Mrs. Albert and the babe are 
in the maternity department of St. 
Luke's Hospital and are doing splendidly. 



Page Eighteen 



THE REEL JOURNAL 



June 20, 1925 





BOX-OFFICE 



ENTERPRISE. 



Fighting in France, special — Broke all 
house records. — Empress Theatre, St. 
Joseph, Mo. 

Fighting in France — Played to capacity 
for us. Tremendous box office and ex- 
ploitaton possibilities. Had to refund 
money opening night. — Wonderland 
Theatre, Kansas City, Mo. 

FIRST NATIONAL. 

Within the Law, Norma Talmadge — A 
fine picture. I played it against a cir- 
cus. Small towns and made some money. 
— T. E. Bondurant, Doris, Ness City, Kas. 

Tarnish, May McAvoy — ''Best one I 
have played for a long time. Step on it. 
Print fine. Advertising good. — S. M. 
White, American, Keytesville, Mo. 

Painted People, Colleen Moore — The 
type of picture everyone enjoys. Busi- 
ness good. Colleen very popular. Print 
and advertising good. — Mrs. W. I. Payne, 
Pastime, Mendon, Mo. 

Frivolous Sal, Mae Busch — Splendid 
picture, full of action. Pleased 95%. 
Wonderful scenery. Print and advertis- 
ing good. — Mrs. \V. I. Payne, Pastime, 
Mendon, Mo. 

Perfect Flapper, Colleen Moore — This 
picture pleased the majority of my pa- 
trons, but I had it 'booked on Tuesday 
advertising good. — Reynolds Maxwell, 
Electric, Joplin, Mo. 

Abraham Lincoln — Extra fine patriotic 
features and drew different class of pa- 
trons than usually come. Highly spoken 
of. Prim and advertising good. — A. E. 
Lamkin, Star, Stockton, Kas. 

Bob Hampton — The picture was proven 
p fectly satisfactory and has met the 
approval of the crowds.— Esterkyn Bros., 
Worth, Worth, Mo. 

Learning to Love, Constance Talmadge 
—Be-t picture of Constance Talmadge 
'or sometime. A nice clean comedy suit- 
able for any day in the week. Had good 
audience both nights Some came both 
nights. Print and adverti ing good. — D. 
C. Kennedy, Electric, Glasgow, Mo". 



Love Master, Strongheart — A well liked 
picture. Attendance above average. 
Print good. — K. D. Stricklcr, Wickiser, 
Craig, Mo. 

Wandering Daughters — Was very good. 
Print fair. Advertising good. — E. A. 
Dye, Pastime, Logan, Kas. 

Eternal City, Barbara LaMarr — Good 
picture. Print and advertising good. — 
1". D. Morris, Iris, Cimarron, Kas. 

Boy of Mine — This picture pleased our 
patrons very well and we received very 
good support on it. Benny Alexander 
star. Print and advertising good. — W. J. 
Slioup. Deluxe, Spearville, Kas 

Her Night of Romance, Constance Tal- 
madge — This is a real picture. The type 
that they all like. Print good. Adver- 
tising very good.— T. T. Boiley, Princess, 
Stanberry, Mo. 

Brawn of the North — Splendid picture. 
Pleased 100%. Print and advertising 
good. — J. E. Vincent, Elite, Lucerne, Mo. 

Daddy, Jackie Coogan — Fine. Drew a 
good crowd for us on a rainy night. Buy 
it and boost it. — Grubbs & Whitman, 
Elmer, Elmer, Mo. 

UNIVERSAL. 

Last Laugh, Emil Jannings — Very poor 
picture to be out as a special and at a 
big rental price. — C. W. Hermes, Opera 
House, Ellinwood, Kas. 

WARNER-VITAGRAPH 

Captain Blood, all star — Positively the 
best picture 1 have ever run or seen. 
Pleased all. Business and film good. — 
J. P. Vinyard, Star, Winslow, Ind. 

Behold This Woman — One of the best 
I've ever run. Give us more like it. 
Pleased every one. Film O. K. — Gem 
Theatre, Huntingburg, Ind. 

One Law for the Woman — A great 
Western. Should go in any town. Good 
film always from Vitagraph. — Gem Thea- 
tre, Huntingburg, Ind. 

Between Friends — Book this one. It's 

a real hor.sst-to-goodness picture. Film 

1- Did a big business two nights. 

Gem Theatre, Huntingburg, Ind. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th Si Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her- is as follows: 
Title 



- tar Producer.. 

ilemark; 

"tile 



^ tar Producer.. 

Remarks 



If Every Exhibitor Docs His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre _ 
Exhibitor 



My Man — Oh what a sweet picture. 
Don't fail to get this one. It will please 
any audience. — Gem Theatre, Hunting- 
burg, Ind. 

Wildfire, Aileen Pringle— Brother, I 
cleaned up on this. Oh, what a picture. 
Play it sure. It's there. — Storm Theatre, 
l lakland City, Ind. 

Beloved Brute, Wm. Duncan — The best 
Western I ever ran in my house. Did a 
I ig business, too. Get it sure.— Storm 
Theatre, Oakland City, Ind. 

Redeeming Sin, Nazimova — This is the 
best picture this star has made. It's a 
truly great photoplay.— Storm Theatre, 
Oakland City, Ind. 

Master of Men, all star — Fair print. 
Good picture. Pleased all who saw it. — 
Jolly Theatre, Everest, Kas. 

Master of Men, Earl William— A good 
show. Pleased one hundred per cent. 
Good crowd. Made some money. — Star 
Theatre, Wortbiugton, Mo. 

Where Men Are Men, William Duncan 
— Good play. Pleased almost every one 
that saw it, but had a very small crowd. — 
Mrs. F. A. Hodges, Star, Worthington, 
.\1 1 >. 

Her Night of Romance, Connie Tal- 
madge— This picture is a good one for 
any show house. It drew better than 
the Covered Wagon. Will recommend it 
highly to any evhi'bitor. Print excellent. 
Advertising v ery good.— E. Crawford, 
V. M. C. A., Ft. Leavenworth, Kas. 

Declasse, Corinne Griffith — Much bet- 
ter than last few pictures of M!iss Grit- 
tith. She is well adapted to part and 
arouses sympathy from start, which puts 
it over in good shape. Print and auver- 

The Man Next Door, Cullen Landis — 
A very nice comedy all through. — Con- 
ception Parish Hall, Conception, Mo. 

Conductor 1492, Johnny Hines— It is a 
good comedy drama and pleases all 
classes. Many compliments on this one 
from patrons.— J. W. Baird, Crystal, 
Pattonsburg, Mo. 

My Man— This is a dandy picture. 
More than ordinary. It suited my crowd. 
A good house full. Nice scenery. Ad- 
mission 10, IS, 20c— Royal Theatre, Eu- 
dora, Kas. 

Beloved Brute— A good picture. Pleased 
100%. Drew good. Got lots of com- 
pliments on this one.— W. D. Bearce 
Peoples, Blue Mound, Kas. 

The Fighting Guide, William Duncan- 
Only just fair. Did not please more than 
half of the crowd.— Star Theatre, Worth- 
ington, Mo. 

Where the North Begins, Rin Tin It 

is a good North Woods drama and pleased 
my patrons, the dog is wonderful —Crys- 
tal Theatre, J. W. Baird, Pattonsburg, 
Mo. 

Wild Fire, Aileen Pringle— Wild Fire 
is a money maker for any exhibitor and 
a real picture. Book it. Played to a 
lull house two nights.— Band Theatre, 
( ircleville, Kas. 

Black Beauty, Jean Paige— An extra- 
ordinarily pleasing picture which drew 
many favorable comments. Almost 

ever) ■ has read the book and it drew 

a lair crowd despite a hard rain and 
almosl "bottomless" roads.^Warsaw 
Theatre, Warsaw, Mo. 

The Ninenty and Nine, Warner Bax- 
ter and Colleen Moore— One of the best 
we have vet shown. A human interest 
story which pleased all.— Warsaw Thea- 
tre, Warsaw, Mo. 



June 20, 1925 




THE REEL JOURNAL 

BIG INTEREST IN WARNER, 
SAYS DANKE. 

Manager Danke of Vitagra/ph reports 
a territorial wide interest in the new 
Warner Brothers Product. He received 
a telegram a few days ago from Tom 
Reed of Duquoin, 111., who is in Los 
\ngcles with the Shriners. The mess- 
age read: "Had wonderful day with 
Jack Warner. Been entertained entire 
day at studios.'' 



The theatre at Lovejoy, 111., has been 
reopened by Ben Wilson. 



The lease on the Puritan Opera House, 
West Salem, 111., has been given up by 
R. C. Williams. 



Joe Miller Combs has sold the Com- 
munity Theatre, Hunter, Mo., to J. P. 
Couch. 



Rex, the star in Pathe's "Black Cy- 
clone," a Hal Roach feature production. 



R. C. Seary, district manager of First 
National, was a visitor of the week. He 
was accompanied by Mrs. Seery. 



Page Nineteen 

BOX-OFFICE 
REPORTS 

written by the ex- 
hibitors are your 
best guides t o 
good pictures. 

—SEND US 
YOUR REPORTS 



Engi 



isa§.City x 

.^ravins & 

Colo? plate Co 

a^witf Walnut - Kansas City 

Main47<>7 

Halftones Color Plates 
Zinc Etchings; 

"on time'' seiyici 



i IIIIIIIIII1I1IIMIIM1III1II1I1III1IIIII1IIIIII 

=| Twe cents per 

m word payable in 

H§ advance. No nds 

H accepted for leaa 

H than 50c. 



THE 

SELLS 



CLEARING HOUSE 



Second Hand Equipment, Seats, Projectors, 
Screens, Piano*. Organs, Theatres and Mis- 
cellaneous Articles. 



II 

Motion Picture Machines and Supplies — 
We buy, sell and exchange machines, films 
and equipment: theatre .and road show 
equipment at half price; calcium gas out- 
fits and supplies; Mazda light for all ma- 
chines; machines rebuilt or parts sup- 
plied; bargain lists free; established 1S92. 
National Equipment Company, 409 West 
Michigan Street, Duluth. Minn. p3t — 0-21 

liberty July 1; good projectionist also; 
A-l man at the business with 14 years' 
experience; go anywhere at reasonable 
salary; it will pay you to write and learn 
more. Address H. L. Walker, F.vansville, 
Wis. P 3t — G-14 



For Sale — All equipment out of Ilex 
theatre, Ottumwa <2| type S. Simplex A-l 
shape; 3G0 6-ply seats A-l; one Spotlight 
Crescent nearly new; six ceiling fans, 4 
blades 56 inch: one 18-inch 110 A. C ex- 
haust fan; one 10-inch exhaust. Address 
Orpheum Theatre, Ottumwa, la. P3t-G-21 



NEW SELF-PLAYING LINK PIPE 
OHGAN. Meets every- requirement of the 
pictures. Operated from bt>oth or else- 
where. Library of new music rolls. Bar- 
gain. Wilbor A. Shea, Eastport, Maine. 

P3t-C-7 



THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known instruments as Wurlit/.er, Sc*e- 
hurg. Foto-Player and others on spe- 
cially low terms. 

J. W. JENKINS SONS' MUSIC CO., 
1015 Walnut. Kansas City. Mo. 
We are also sole agents for the wonder- 
ful Heproduco Portable Pipe Organ. Write 
for catalog and our s:»eci:l offer. 13 

Send us your electric motors, generators, 
fans or any other electric equipment that 
is not working to your satisfaction; we 
will quote before repairing; we have a 
large equipped shop; bargains in sta- 
tionary and exhaust fans; write us your 
wants." Cieneral Distributing Company 
110 Lake Avenue South. Diiluth. Minn. 

C5t — 7-1 1 

FOR .^xLE — Butter Kist Popcorn and 
Peanut Roaster M.nchlue, runs good as 
new. Price * 100.00 if taken at once, need 
the room to rebuild new front. Call or 
.vrite Pershing Theatre. DuQuoin. 111. 

P2t — 0-27 



For Sale — If taken at once controlling 
interest in theatre for .'555.000 in city of 
22,000 population with only three thea- 
tres; the only theatre in St. Cloud, Minn., 
not owned or controlled by Fiukelstein A: 
Ruben; fire proof building, four stories 
high with granite front; seating capac- 
ity 005; stage 3Sx50 and 40 sets of lines; 
two Powers machines and two generator 
sets; one gold fibre screen one white 
screen; modern six room flat in building; 
ten dressing rooms under stage] steam 
heating plant and room for 40 tons of 
coal; four sets of stage scenery; first 
class switchboard for electric light ef- 
fects; large library of music; we own First 
National for this city: playing 1'antages 
vaudeville Sundays; 23 best located bill- 
boards in city: theatre situated in center 
of city, 115 Fifth Avenue S.: on car line; 
can give possession at once. Address Geo. 
II. Miner, Box 452, St. Cloud. Minn. 

P3t — G-21 



AT LIBERTY, JUNE 20TII. 
Organist-Pianist (union); cue pictures 

carefully; any make organ: go anywhere. 
Address J. O. Hinze. 2100 AVest Lawn Ave., 
"adison. Wis. — Pit. 0-13. 

AVish to exchange or sell theatre; 1,500 
population; only theatre here; county seat 
town: 250 seats; Sunday shows; brick 
building 24x72; fully equipped and all paid 
for; exchange theatres, must be west of 
Minneapolis or in South Dakota. Address 
Mat Kohler. Buffalo, Minn PSt. 0-7. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, M0. Ha 7735 



FOR SALE — One late model Universal 
mot on picture camera with automatic 
d ssolve and panoramic tilling tripod; 
cost ¥075.00. Will sell cash $300.00. Sent 
C. O. D. privilege of examination. W. F. 
tin fev. 510 Fruit Ave.. Farrell. Pa. 

|>3t, 0-21 



BUYS 



Rates for other 
spaces furnished 
on request. 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas BMg. 
Kantai City, Mo. Los Angeles, Calif. 



Mailing Lists 

Will help you increase sales 

I Send for FREE catalog giv.irj>r counts 

'and prices on thousands of classihed 

mines of your best prospective custom- 

ers-.Natinnal State andL0c.1I--lnd1vl.l- 

ua'b Professions, Business Concerns. 

\( lv Guaranteed C £ , 
1 y each 




. 



A New Type Comes to Stardom! 

9j& e Biggest Bet in Pictures 



Here's a Tip to My 
Exhibitor Friends- 

The first series starring Reed Howes has been re- 
leased in this territory. These were : 

"LIGHTNING ROMANCE," 

"SUPER SPEED," and 

"GEARED TO GO." 

They Went Over With a Bang! 

— and every exhibitor who has played them has re- 
ported to me that they went over big. 

THIS IS MORE PROOF THE PUBLIC WANTS 
COMEDY ACTION! 

"Following the success of the first Reed Howes' 
series, I have screened a second series, the first of 
which is "THE COURAGEOUS FOOL." We have 
just received our first print, and believe me, it's a 
knockout! 

"Just take my tip and sign up for these six comedy 
action pictures. If they don't go over big, you can 
cancel. Isn't that fair enough?" 

E. C. RHODEN, Mgr. 




»ic:tijres 



NOW 
BOOKING 



REED HOWES 



130 W. 18th St. 



Midwest Film Distributors, Inc. 

E. C. RHODEN, M«r. 



Kansas City, Mo. 




QTie cfilm Trade Waper of the South^esfj 




DO YOU BELIEVE (N 

HONEST ADVERTISING? 

I, J. A. Epperson, branch manager of the Kansas City branch of 
Pathe Exchange, Inc., very seldom give my personal viewpoints 
(in advertising) on the different units of product we release. 
But I feel that I have a message to deliver to the exhibitors in 
this territory, and so I wish to make a statement. 

Several of the fellows around the office, a few exhibitors and 
myself just finished screening the first three episodes of "PLAY 
BALL," a Patheserial by John J. McGraw, manager of the New 
York Giants Ball Team, starring the entire Giants team, Allene 
Ray, Walter Miller and J. Barney Sherry; and I want to go on 
record by saying that in my estimation "PLAY BALL" is one of 
the finest serials I have ever seen ! 

It has everything— ACTION, SUSPENSE, THRILLS. HEART 
INTEREST, besides being very timely, being released, as it is, in 
the height of the Baseball Season, July 19, 1925. 

Frankly speaking, gentlemen, I think we have the greatest 
serial box-office attraction ever offered the exhibitors of the na- 
tion, and I sincerely believe you will not make a mistake by using 
"PLAY BALL." 

(Signed) J. A. EPPERSON. 



KANSAS CITY — 111 W. 17TH ST. 
\. EPPERSON, Multiuser 




Pathe Exchange, Inc. 



ST. LOUIS S316 OLIVE ST. 

G. MEYERS, Milliliter 



JUNE 27, 1925 

ublished Every Saturday by 

REEL JOURNAL PUB. CO. 

Mnlnatreet Theatre Hldfc- 

kiiq-.ii. citr. Mo. 



Two Dullars 
a Year J)| 




. . . beginning its run on Sunday, May 24th, in a driving rainstorm that lasted all day lj 
waiting outside in the rain to get in) — That was the sensational opening of 




THE ASSOCIATED ARTS production, from the fam 

Watch for the Marvelous Reviews to t 



And Don't Forget 
F. B. O.'s 64 

Feature Productions 

Which Product is 

Being Bought in its Entirety 

by the Smartest 

Exhibitors Throughout 

the Entire Country 



GOLD BOND SPECIALS 

"UHISILLA WITH A MILLION*' 

From the famous book by Elizabeth Cooper 
An Associated Arts Production — Directed by F. Harmon Weig 

"THE KEEPER OF THE BEES'' 

Story by Gene-Stratton Porter — Produced by J. Leo Meeha 



O Emory Johnson 

* Super Special Productions 



"PARISIAN NIGHTS" 

u* i t h Elaine Hammerstein, Lou Tellegen and Renee Adol 
A Gothic Picture — :ui AI Santell Production 

"IE MARRIAGE EVILS — f" 

with Jacqueline Logan, Olive Brooks and Jean Hershofl 
Story by C. Gardner Sullivan — Directed by John luce ] 

"WHEN HIS LOVE GREW COLD"; 

By Laura Jean Libby 

"THE MID-NIGHT FLYER" 
"THE El Tl 11ITV WINNER" 

Story by Louis Joseph Vance 

"FLA MING WATERS" 
By E Lloyd Sheldon— an Associated Arts Production 

•■THE ISLE OE RETRIBUTION" 

From Kdison Marshall's thrilling book 

"A POOH GIRL'S ROMANCE" 

By Laura Jean Libby 



rld's 

est tbeatie 




h did not discourage the capacity crowds that jammed the Capitol (with hundreds 



mmmm 

tBSmBRB&K&Smi 

lillfi* 



iSiii 



■fllifl 




MS 
i 



||il 



™ 



life 



■■■■ 





;1 by Elizabeth Cooper-Directed by F. Harmon Weight 

blished Soon in the Trade Papers 



A Series of Super Special 
FJIED THOMPSON' 

Silver King Productions 

S EVELYN BRENT 

Productions 
All Box Office Winners 

X HICHVRn T^LMADCE 
Lightning Action Pictures 

8 BOB Cl'STER 

Westerns Produced by 
Jesse J. Goldburg 

S MAURICE PI.VNX 

Melodramatic Gentleman Adventurer 
Pictures with Speed and Class 

s SI UPRISE NEW WESTERN STAR 
PICTURES 

That Will Set New Records 

The New Two Reel Series by 
NELL MARTIN 

A Brand New Two Reel Series by 
SAM HELLMAN 

•-!« TWO REEL COMEDIES 

•-'<; BRAY CARTOONS 



F. B. O's Product 
Is The Talk 

Of the Entire Trade 
They Know We've Got 

the Goods This Year 

and They're All Buying 

F. B. O. 



Page Four THE REEL JOURNAL June 27, 1925 

lillllllllllllllllllllllllMIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIMIIIIIIMIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU 

f Mr. Showman, (f it's READY MADE AUDIENCES you [ 
| want, set these in on your Booking Chart- j 

I 40 MILLION PEOPLE HAVE READ I 



THESE FAMOUS BOOKS! 



"After Business Hours" "The Foolish Virgin" 

"Fighting the Flames" "The Price She Paid" 

"The Midnight Express" "One Glorious Night" 

"A Fool and His Money" "Who Cares" 



From such famous authors as: Cosmo Ham- 
ilton, David Graham Phillips, George Barr Mc- 
C'utcheon, Thomas Dixon and others. 



NOW READY FOR YOUR SCREEN 



AND HERE'S MORE FOR 
YOUR SUMMER BOX OF- 
FICE NEEDS— 



"ROMANCE OF AN ACTRESS" 
Hunt Stromberg Special 

"SUNSHINE OF PARADISE ALLEY" 

David Kirkland Production 

"THE MIDNIGHT GIRL" 
Lila Lee, Gareth Hughes 

"THE MAN OF IRON" 

Lionel Barrvmore 



f 



Now Booking! 

Independent Film Corporation 



115 VV. 17th St., 



JOE SILVERMAN, Mgr. 



Kansas City. Mo. = 



iiiiiiiiiiiMMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiinniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 



June 27, 1925 THE REEL JOURNAL Page Five 
fifiiiiiiiiiiiiiiiiiiiiiiiiif ■iiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 

[ Reaching a Great PRODUCERS f | 

| Family of Forty-Five Millions ♦ | 

— And now comes announcement of a tremendous achievement in the greater expansion policy of Producers Dis- 3: 
^ tributing Corporation. Realizing that the independent producer should aid the independent exhibitor in building for — 
Z him a national audience interest, Producers Distributing Corporation points with pardonable pride to its new policy ^ 
j; of nation-wide publicity direct to the motion picture audiences of the land. H 

I 39 Newspapers-9,000,000 Circulation- I 

I Building Interest for P. D. C. Programs I 

— Simultaneously, 39 of the largest daily newspapers in the United States carried a full page advertisement last ~ 
E week telling the public of the greater entertainment prog am of Producers Distributing Corporation in 1925-25 These = 

— powerful newspapers have a total circulation of more than 9,000,000 — reaching into every corner and community of — 
E this broad land. Think what this means! — Reaching 45,000,000 million readers in boosting a greater theatre attend- 

— ance, and on a single day! This was the first of a series of Producers advertisements which will be published in 
E the same newspapers in the interest of a greater year for pictures. There'll be more, look for them! In your 

— territory, they will be carried in these three leading dailies — — 

| THE KANSAS CITY STAR THE ST. LOUIS POST-DISPATCH | 

1 (248,000 Circulation) (225,00 Circulation) | 

| THE DAILY OKLAHOMAN-TIMES E 

| Oklahoma City. (70,000 Circulation) | 

1 OVER Vi MILLION CIRCULATION IN THIS SECTION ALONE! | 

E Mr. Exhibitor, say this out loud — In this Mid-west section, your program booked from Producers is being ad- 

— vertised for you in three powerful newspapers having a combined circulation of more than 500,000. E 

E Producers' advertising is pointing the way to the doors of your theatre to more than 2,000,000 readers! Better E 

E get into the P- D. C. band wagon — It's the sensation of the industry today! — 





HERE ARE A 


FEW 


NAMES TO CONJURE WITH 




IN BUYING 


ENTERTAINMENT FOR 1925-26. 


12 


from the master genius 


4 From SAM E. RORK 


3 


CECIL B. DE MILLE 
Productions by 
AL CHRISTIE 




3 Productions from 
MARSHALL NEILAN 




2 from the foremost scenarist 
FRANCES MARION 


4 


Productions by 




11 Productions bv the Master of 




GEORGE MELFORD 




Melodrama, HUNT STROMBERG 



Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. OKLAHOMA CITY— 108 So. Hudson 

LOUIS REICHERT, Branch Manager. E. S. OLSMITH, Branch Manager 



ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager 



IIMIIIIIIIIIIIItllllllllllllllllllllllllllll MIIIIIIIIIIMIIIIMIIIIIIIIIIMIIIIIIIIIIIIIMIIIIIIIIIMIIIIIIIIIIIIIIIII IIIIIIIIII1IIMIIIMIIIIII1MMIMIIIMIIIIIMIMIIIIIII 



Page Six 



THE REEL JOURNAL 



June 27, 1925 




The 

„f *^^J6'urnal 

B aJilUfiii'.MBii.'i.mlii 
BEN SHLYEN 

Publisher nnil J^ditor 
C. C. Tucker. Afiv. SIft'r. 

Circulating in Missouri, 
Kansas, No. Oklahoma 
No. Arkansas, West, 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S W. Indiana. 

Every Saturday by 
H E E L JOURNAL 

punijismivf; co. 

Mninstreet Theatre Wild. 
Kansas i'ity, 3Io. 



cool and let the town know about 
it. And then, don't sit back and 
expect business to crowd your 
dDors — but go after it and keep 
after it with one method or an- 
other. 



HARRY BERMAN DIES 



Harry Berman, general manager for 
Film Booking Offices of America. Inc., 
died Thursday morning at his home in 
New York. Word to this effect was re- 
ceived by telegram by Roy E. Churchill, 
Kansas City branch manager. Mr. Ber- 
man had been ill for quite some time and 
underwent a major operation. He had 
been under a hard working strain and, 
anxious to get back to his desk, did not 



Hot Weather Tonic 

In a recent issue in his depart- 
ment we urged exhibitors to "dress 
up" their theatres with a little at- 
mosphere suggestive of coolness 
and comfort. We have this week 
had occasion to visit several neigh- 
borhood houses in Kansas City, 
houses much the same as those in 
the smaller towns, and great is our 
surprise at the laxity of the man- 
agement in the care of this condi- 
tion. 

It was not necessary to ask how 
business was, we could see that the 
houses were letting themselves 
take on the summer slump with 
no effort exerted to make business 
good. And that's just where the 
trouble lies in a great many cases. 
Exhibitors take too much for 
granted and follow the lines of 
least resistance. They believe that 
because summer and hot weather 
is here there is nothing to do about 
il and if they make one try to get 
mure business and it fails, they're 
through trying. 

We are truly surprised that in 
this modern day and age when such 
marvelous devices have been per- 
fected to make veritable icebergs 
nut of the hottest of places and 
thai when many of these systems 
can be secured at so little cost that 
even the smallest theatre can af- 
ford one, that more of them are 
ii"t in use Rare is the exception 
when people will step into a hot 
house seeking entertainment and 
finding whatever entertainment 
may he offered in a program, 
spoiled by fervent mopping of the 
brow, fanning with a hat, and 
oilier general discomfort that heat 
brings on. 

< lean up, paint up, not for this 
summer alone, but for the future 
o your house; make your theatre 




HARRY BERMAN 

rest sufficiently, after recovering from 
his operation. 

Mr. Berman was at one time branch 
manager for Metro here and. prior to 
his connection with F. B. O.. held a 
similar position with Universal. Mr. 
Berman was known and liked through- 
out the industry and was considered one 
of its best sales executives. Much of the 
success of F. B. O. is credited to his 
management. 



Jackson County Reduces 
Theatre License Scale 



Seldom has the benefit of organized 
effort been more forcefully or more 
frequently demonstrated than lias been 
the case in the Kansas-Missouri tcrri- 
tory in the last two months. The latest 
victory lor the exhibitors is the lower- 
iii.: of a prohibitive license on theatres 
in Jackson County, in which Kansas 
City is located. The decrease was ob- 
tained through a sound, logical appeal 
l>3 the exhibitor body to the county 
court, which rendered a fair and im- 
partial judgment at a special hearing on 
ibc matter. 

The old license scale called for an 
, mini, il tax of $100 for all theatres of 
more than (><)() seals and for $50 for 
theatres with lesi than 600 scats. The 



D. Struble Is President 
of Equipment Dealers Ass'n. 



C. D. Struble 
.if the Yale Thea- 
tre Supply Co. of 
Kansas City has 
)een elected presi- 
dent of the As- 
sociation of Mo- 
lion Picture 
Equipment Deal- 
ers. Mr. Struble 
las for the past 
year been third 
,dce-president. 

Mr. Struble has been an untiring 
worker in the affairs of the association, 
serving as a member of the board of 
directors and as vice-president of the 
central zone. He has been connected 
with the motion picture industry since 
1907 when he started with the Yale 
Amusement Interests. Mr. Strumble was 
with this company until 1912. Later 
he was with the General Film Com- 
pany, the Triangle Film Company and 
the S. A. Lynch Enterprises. 




C. D. STRUBLE. 



Greater Organization 
Planned by M. P. T. O. A. 



New York — As a result of the meeting 
of directors of the M. "P. T. O. of A., 
held last week, it is understood that defi- 
nite arrangements were completed for 
extending the organization on broad lines. 

A committee of five headed by Sydney 
Cohen will select a managing director 
who will operate under the control of 
the directors, and another committee of 
nine will select a person to act as a na- 
tional organizer. It is expected that 
these committees will make selections in 
the early future. 

A budget of $100,000 was prepared, of 
which $75,000 was pledged and $7,500 paid 
in at the meeting. It is expected that 
when the national organizer starts work. 
and the country is organized thoroughly 
that the treasury will have ample funds 
for the work necessary. 

The funds from distributors and pro- 
ducers to be used for the establishment 
of the Play Date Bureau are to be kept 
apart from the funds of the national 
organization. 



new court order, which will be in effect 
on and after July 4, reads much dif- 
ferently. 

Ibe order: 

"Upon each motion picture show in 
Jackson County, Missouri, given or con- 
ducted in a building in an inclosure in 
said county, the license tax therefore is 
hereby fixed and imposed in the sum of 
$5 per year Cor each 100 seats or frac- 
tion thereof, provided that the mini- 
mum license tax for any motion picture 
theatre shall be ?25 per year or pro- 
rata for a shorter period thereof, and 
that the maximum license tax for any 
motion picture theatre shall be $50 per 
year or pro rata for a shorter period 
thereof *' 

(Signed! F. H. DeCOU. 

License Inspector. 



June 27. 1925 

Laemmle Urges Better 

Service for Summer 

New York.— Carl Laemmle, president 
of the Universal Pictures Corporation, 
has sent word to all Universal Exchanges 
to double their activity and efforts (hir- 
ing the summer months. This move is 
prompted by his opinion that most ex- 
hibitors need better service and more 
attention in the summer time than at 
any other time of the year. Any let 
down on the part of exchanges during 
the months of June, July and August 
invariably results in poorer service to 
exhibitors, states the Universal chief. 

This is Laemmle's third season of ac- 
celerated summer activity. Both in 1923 
and 1924 all Universal exchange managers 
and salesmen were put on their pettle^to 
keep Universal service up to 100%. "If 
the beaches, amusement parks and other 
out-door activities tend to draw patron- 
age away from our exhibitor customers 
during the summer, it is all the more 
reason why we should make the best 
possible pictures available to them and 
do our utmost to help them win back 
their public," says Laemmle. 



HE REEL JOURNAL 



MEIGHAN TO U. A. 

New York— Thomas Meighan is to 
quit the Famous Players-Lasky forces. 

Mr. Meighan, whose weekly salary is 
$5,000, has arranged to become a Star 
under the management of Joseph M. 
Schenck. 

His first picture, to be made in Jan- 
uary, will be with Norma Talmadge. For 
the first picture, at least, his salary will 
be $10,000 a week, a new high mark in 
tlic industry. 



Midwest Film Distrs., 
Buys "Wizard of Oz" 



A deal has been consummated witli 
the Chadwick Pictures Corporation^ for 
tlu distribution of "Wizard of Oz" in 
this territory by Midwest Film Dis- 
tributors. It was demonstrated as a 
box office picture by a three week pre- 
mier run at the Forum Theatre, Los 
Angeles, where it established a new 
house record. It also played a three 
week run at the Colony Theatre, New 
York Possibly no picture has been on 
Broadway that received the unanimous 
approval as is given the "Wizard of Oz." 
The following are comments of four 
leading Xcw York newspapers. 

Evening World: "One of the best 
comedies seen on Broadwav in a long 
time. There's a bona fide laugh in 
nearly every scene, and most of them 
arc of the howl variety. You can't af- 
ford to miss the picture.'' 

Mirror: "They shrieked uproariously 
at this speedy version of Frank Baum's 
a highly entertaining picture. It's loaded 
quaint fantasy. Larrv Semon has made 
with excitement, thrills, fun and a faint 
dash of romance." 

Times: "Persons in the audience not 
onlv laughed till the tears came, but 
they roared until they coughed." 



SMALL HOUSE GOING SAYS 
CHICAGO WRITER. 

Harry M. Beardsley in the Daily 
News, Chicago, says that the small 
neighborhood theatre is fast disap- 
pearing, as the event of the chain 
theatre with its chain store methods 
has secured the upper hand over the 
small independent theatre owner. The 
advent of a new movie deluxe theatre 
in the neighborhood business districts 
has been known to increase store 
rentals as much as M) per cent in cer- 
tain districts. 

Despite the great building activity 
of the last few years in this city, lie 
savs the number of theatres have de- 
creased He cites Jack Miller's fig- 
ures from the Chicago Exhibitors' As- 
sociation that in 1921 the city had 385 
theatres showing moving pictures or 
combinations and on January 1, this 
vear, there was only 308 exclusive 
movie houses and 26 combination 
houses. 



Bandits Rob Gayoso 

Messenger of $500 

Raymond Holmes. 409 West Twelfth 
street, messenger for the Gayoso Theatre, 
1205 Grand avenue, reported to the po- 
lice two bandits abducted him about 
1 :30 o'clock Tuesday at Ninth street 
and (hand avenue and, after robbing 
him of $500, forced him out of their car 
near Independence. 

Holmes was on the way to the Fidelity 
National Bank & Trust Co., Ninth and 
Walnut streets. He said the two ban- 
dits accosted him as he walked along 
the street. One pressed a revolver into 
his side. He said the bandits then 
i need him to get into a roadster 
parked nearby. 



STANDARD TO RELEASE 8 
"BIG TIMBER PRODUCTIONS'' 

News of the pretentious program 
Standard Films will offer during the 
coming season, and prior to their gen- 
eral announcement, is coming in from 
time to time. 

The announcement this week, of a 
purchase of eight (8) Big Timber Pro- 
ductions, featuring the famous police 
dog, "Lightnin," and filmed amid the 
snow capped peaks of the Sierra Moun- 
tains, was made by F. J. Warren, gen- 
eral manager. 

The names of the features, in the 
order of release, are as follows : 

"His Master's Voice." "Lightnin 
Strikes." "The Forest King," "Flaming 
Timber," "The Danger Call." "Pal of 
the Redwoods," "The Silent Hero," 
"Crimson Fangs." 

All are specially adapted stories from 
well known authors. 



Mr Exhibitor: Ask at the Film Exchanges 
(or the 




READ THE 
CLASSIFIED ADS 



It's little to ask for, but it*8 the only 

reliable aid you c*n Rive your musicians 

fro help put ihe picture over. 



Page Seven 

17,000 Bookings For 

MacLean Comedies 



Seventeen thousand motion picture 
theatres have been booked with Douglas 
MacLean comedies, according to Presi- 
dent I. S. Woody's records in the home 
office of Associated Exhibitors, 

"Going Up," the first of the Douglas 
MacLean series being released through 
Associated Exhibitors, passed 7,000 book- 
ings last week and stands at the head 
of the list. This unusual number of 
theatres played "Going Up" during the 
two seasons since its release and il is 
still averaging nearly 100 contracts week- 
ly, almost two years after its initial dinn- 
ing on Broadway. 

The other MacLean comedies an 
lowing rapidly. "Introduce Me," with 
over 1.1100 pre-release contracts, has more 
lli in doubled the pre-release record of 
"Going" Up" and promises to be. the 
record breaker of all MacLean picturi 
thus far released by Associated 

Last week "The Yankee Consul - ' passed 
the 5.000 mark and "Never Say Die" dur- 
ing its first six months has played the 
greater number of 4,000 bookings. 

"Introduce Me" wa- released on June 
14th. 



Tiffany Productions 

to Midwest Firm 



A deal has been closed with Tiffany 
productions whereby their twelve >pi 
cials will be released to Midwest Film 
Distributors, E. C. Rhoden, manager, an- 
nounced this week. The Tiffany group 
are all taken from books by great au- 
thors. The twelve pictures are as fol- 
lows: 

"Lightning," Zane Grey: "The Lodge 
in the Wilderness." Sir Gilbert Parker; 
'Souls for Sables," David Graham Phil- 
lips; "Morganson's Finish," Jack Lon- 
don: "The Travis Coup," Arthur 
Stringer; "Tale of a Vanishing People." 
Rex Beach: "The Wrong Coat," Harold 
McGrath; "The Dumb Head." Rupert 
Hughes; "Morals for Men," Gouverncur 
Morris; "The Life of a Woman." De 
Maupassant; "The Sporting Chance," 
lack Boyle; one additional production, 
untitled. 

Midwest will also distribute their Nov- 
elty Series of four Westerns, featuring 
Art Acord. Louise Lorraine, Rex and 
Black Beauty. This series of Westerns 
is termed Novelty pictures inasmuch 
as Rex, the dog, and Black Beauty, the 
horse, are the star characters. The 
popularity of this type of picture has 
been tremendous and will undoubtedly 
receive a hearty welcome by all ex- 
hibitors. 



WHO SAID SUMMER SLUMP? 

R. C. Borg, booker for Educational^ 
Kansas City exchange carelessly related 
a few figures this week which would bear 
watching from both the exhibitor's and 
the exchangemen's standpoint. 

According to Borg. his company is now 
serving more than 70 theatres in greater 
Kansas Citv. How much that total lacks 
of being 100% may be estimated when 
it is known that only four theatres in 
Greater Kansas City are not using 1 
cational product. 

A sales record to shoot at, at that, Borg 
feels. 



Page Eight 



THE REEL JOURNAL 



June 27, 1925 



PRODUCERS IN FLASH. 



Run Page Announcement in 39 
Papers Throughout U. S. 



One of the most comprehensive news- 
paper advertising campaigns ever under- 
taken by a motion picture distributing 
company in the merchandising of its re- 
leases, was inaugurated this week by 
Producers Distributing Corporation, in a 
national flash in thirty-nine of the big- 
gest newspapers in the United States, 
with a total circulation of 9 million, and 
estimated to reach 45,000.000 persons. 

This national campaign is designed to 
create a public demand well in advance 
of release dates. 

The first advertisement in this cam- 
paign is a full page announcement carry- 
ing a message on the importance of in- 
dividuality and independence in the pro- 
duction of motion pictures, the record of 
achievements of the producers affiliated 
with Producers Distributing Corporation, 
and a pledge that every effort will be ex- 
pended to furnish entertainment of the 
highest quality in the coming releases. 

Tlie advertisement was carried July 10. 
In this section it appeared in the Kansas 
City Star and the St. Louis Post-Dispatch. 
These two papers have a total circulation 
uf a half million. 



4 Century Comedies 
On June Card for "U" 



Julius Stern, president of the Century 
Film Corporation, has announced the 
June release schedule of Century Come- 
dies, distributed through Universal ex- 
i hanges, as follows : 

The group consists of four two-reelers 
made by such popular stars as Wanda 
Wiley, Edna Marian, Eddie Gordon, and 
Constance Darling. 

Opportunely, the first June release is 
a "bride and groom" picture. It is 
''Speak Freely," and stars Edna Marian. 

The next June release is "Kicked 
About,'' starring Eddie Gordon. 

"Gridiron Gertie," the Century release 
fur June 17th, is a Wanda Wiley comedy. 
It shows Wanda as a foot-ball substitute. 
I he last June release for Century also 
is a "June bride" comedy. It is entitled 
'Married Neighbors," and was directed 
by Charles Laijiont. Constance Darling 
is the featured player, with Billy Englc 
and Hilliard Karr as the chief support. 



RICHARD DIX TO LEAD IN F. P.-L. 
"THE VANISHING AMERICAN." 

With the arrival of Richard Dix in Holly- 
wood, Jesse L. I.asky, first vice-president 
oi Famous Players-Lasky Corporation in 
charge of production, named the Para- 
mount star for the chief role in "The 
Vanishing American," which Paramount 
plans to produce as one oi the outstand- 
ing achievements of the screen. The 

tory is probably Zane drey's finest 
writing, and is regarded as a classic 
tribute to the fast disappearing American 
Indian. 



Fox Signs Margaret Livingston 

Margaret Livingston has signed a five 
year contract witli Fox. She appears in 
"Havoc," ami "The Wheel," according to 
C, E. McKean, St. Louis Fox manager. 



"ROXY" BOOKS "SMOOTH AS 
SATIN." 

New York — The enthusiastic reception 
tendered "Drusilla With a Million" and 
"Parisian Nights," two F. B. O. Gold 
Bond productions at the Capitol Theatre, 
New York, prompted S. L. Rothafel 
("Roxy") to book another F. B. O. pro- 
duction for the huge Broadway house. 
"Smooth As Satin," an underworld melo- 
drama starring Evelyn Brent, based on 
the famous play, "The Chatterbox'' by 
Bayard Veiller, author of the well known 
stage successes, "The Thirteenth Chair," 
and "Within the Law," will go into the 
world's largest playhouse on Sunday, 
June 21st, for a week's run. 



F. B. 0. CHANGES THREE. 



GILDA GRAY TO FAMOUS. 

Polish Actress to Appear First in 
Sherwood Story. 

Gilda Gray, the most picturesque figure 
in the American theatre, has signed a 
contract to star in Paramount pictures, 
it was announced this week by Jesse L. 
Lasky, first vice-president of the Famous 
Players-Lasky Corporation. Miss Gray, 
with her husband, Gil Boag as manager, 
will start her career in pictures in a 
story written by Robert E. Sherwood and 
Bertram Block. The picture will be di- 
rected by Paul Bern. 



The titles of two F. B. O. feature pro- 
ductions, and one "Pacemaker" have been 
changed, Roy Churchill local manager, 
has announced. 

"The Mysterious Stranger," a Richard 
Talmadge story, was originally known as 
"Twenty Years After," and with comedy 
variations, is based on Dr. Samuel John- 
son's story, "The History of Rasselas, 
Prince of Abyssinia." 

"Lady Robinhood" is Evelyn Brent's 
newest photodrama for F. B. O.. The 
production is an original by Clifford 
Howard and Burke Jenkins, and was 
formerly known as "Tizona, the Fire- 
brand.'' 

"Miss Me Again" has been selected as 
the title for the twelfth and last of "The 
Pacemakers" series, based on the H. C. 
Witwer stories, co-starring Alberta 
Vaughn and George O'Hara. and directed 
by Wesley Ruggles. "Miss Me Again" 
was formerly called "The Last Lap." 



Evening Shade, Ark. — E. F. MlcCoy 
a farmer of Ash Flat will open a picture 
theatre there soon. 



Altus. Okla.— A 
uiilding, will be 
ipen September 1. 



new $40,000 theatre 
constructed here.' to 



LYMAN 

H. HOWE'S 
HODGE-PODGE 

Little Pictures that Make 

Big Hits at Such Great 

Houses as 



CAPITOL THEATRE 
FENWAY THEATRE 
LOEWS OHIO THEATRES 



NEW YORK 

BOSTON 

CLEVELAND 

DES MOINES 



DES MOINES THEATRE 
GRAUMAN'S MILLION 
DOLLAR THEATRE 
WISCONSIN THEATRE 
STRAND THEATRE 
CENTRAL MARKET ST. 
THEATRE 
LOEW'SALDINE THEATRE Pittsburgh 
LOEW'S STATE THEATRE ST. Louis 

METROPOLITAN THEATRE Washington 

Some Sense 
and Some Nonsense 



LOS ANGELES 

MILWAUKEE 

OMAHA 

PHILADELPHIA 



J f&drn.*ltlanul (/tcfim^ 



Released one a month 



MIDWEST EDUCATIONAL FILM EXCHANGE 

130 Wed 18th Street. Kansas City, Mo. 

C. F. SENNING, Branch Manager. 



THE QUALITY 52 

Stars and Featured Players 

Lillian Gish, Norma Shearer, John Gilbert, Buster Keaton, 
Marion Davies, Ramon Novarro, Lon Chaney, Mae Murray, 
Eleanor Boardman, Aileen Pringle, Pauline Starke, Conway 
Tearle, Claire Windsor, Conrad Nagel, Mae Busch, Lew Cody, 
Carmel Myers, Zasu Pitts, Renee Adoree, And Many More* 

Qreat Directors 

Rex Ingram, Fred Niblo, Victor Seastrom, Marshall Neilan, Erich 
von Stroheim, Tod Browning, Hobart Henley, Frank Borzage, 
King Vidor, Rupert Hughes, Monta Bell, Robert Z. Leonard, 
W. Christy Cabanne, Jack Conway, Alf Goulding, Josef von 
Sternberg, Edmund Goulding, Marcel de Sano* 

A Few of the Pictures 

"Mare Nostrum" (Rex Ingram), "The 

Merry Widow" (John Gilbert), 

"Romola" (Lillian and Dorothy Gish), 

"The Unholy Three" (Lon Chaney), 

"The To wer of Lies" (Norma Shearer and 

Lon Chaney), "The Big Parade" (John 

Gilbert ), " Paris " ( Fashion Special ), kansas city 

And Many More Great Big Ones ! <=- E . Gregory. Resident M gr . 




ST. LOUIS 

3328 Olive Street 

CHAS. WERNER, Resident Mgr. 



The Talk of the Industry 




ALICE JOYCE 

featured in 
"The Home Maker" 



GEORGE SIDNEY 

featured in 

"Two Blocks Away" 



LOUISE DRESSER 



featured in 



"The Goose Woman" 



Many other big box of- 
fice names, too numer- 
ous to portray here, are 
included in Universal's 
Second White List. 



JACK PICKFORD 

I • :i ! ured in 
"The Goose Woman' 



ALEXANDER CARR 

featured In 
"His People" 

"The Beautiful Cheat" 




HOOT GIBSON 

starring in 

"Spook Ranch." "The A,i 

Sweepstakes," "The >lan ii j 

Saddle," "Kins'* I p," "Chin . i 




Plying 


i ■ 




'he C 


■ 111." 


■> 


S t a m 


HP? 














, ■ -■■■ ■ 


.»« 


: ''*c 


IH* 
















'* 


| 








•>a 


**# 


<* 


% 


1 



CONSTANCE BENNET 

featured in 

"The Goose Woman" 




JACK HOXIE 
a tar ri n g i n 
"Blue Streak" Westei 
"Two Fisted Jones," "LirI 
Jnrk," "Bust in' Thronffli/* '*L 
For Trouble,*' "The Demon.* 1 



(order Sheriff," "1 
"The White 


Vaee Meil 
Outlaw/' J 


, 


J 


: #■*&*■ 


i 






:S -fy\ 




'**-'-^W** to 


IP- 



CLIVE BROOK 

featured in 
'The Home Maker" 





VIRGINIA VALLI 
starring in 

'•Siege" 
"Sporting Life'' 




GLENN HUNTER 

starring in 
"The Little Giant" 



JACQUELINE LOGAN 

featured in 

"Peacock Feathers" 




PAT O'MALLEY 

starring in 

"The Teaser" 

"My Old Dutch" 



PATSY RUTH MILLER 

featured in 

"Beauty and the Brute" 





CULLEN LANDIS 

featured in 

"My Old Dutch" 

"Peacock Feathers" 

'The Beautiful Cheat" 




LAURA LA PLANTE 

starring in 

"The Teaser," 

"The Beautiful cheat" 

"The Love Thrill" 




HOUSE PETERS 

starring in 

"The Storm Breaker" 

"The Man From Outside" 




REGINALD DENNY 
starring in 
"California Straight Ahead," "Where 
\\ as 1 V "The Whole Town's Talk- 
ing," "This Way Out," The Love 
Thrill." 



SSSte si 



•^JP 



m. ' tfcjj Tmiilaaii ill' n I 



JOSIE SEDGWICK 

featured in 
"Blue Streak" Westerns 




■m 



MAY McAVOY 

featured in 
"My Old Dutch" 




EUGENE O'BRIEN 

featured in 
"Siege" 




ART ACORD 

starring in 
le Streak" "Westerns 
h Corral." "Out Of the 
"The C'lreus Cyclone," 
tetion," "Rustlers* Knnch," 
tppinK Kill," "The Terror," 
'Western I'luek." 



JEAN HERSHOLT 

featured in 
"My Old Dutch" 



Tom 
UNIVERSAL 

Save dates for 

White Pictures - White Contracts 
White Treatment. 



Pa c Twelve 



THE REEL JOURNAL 



June 27, 1925 



FILM MUTILATION 

AND HOW TO PREVENT IT 




imperfect align- 
ment >>f the upper 
magazine. 



Guide Rollers 

The guide rollers lo- 
cated above the gate or 
film-trap are there for 
the purpose of properly 
guiding the film down 
past the aperture to the 

intermittent sprocket. If 

these rollers are out of 

line with the sprocket, 

the teeth will naturally 

strike the film perfora- 
tions off-center. 
On some projectors 

these rollers are adjust- Fig. 7. The arrow 

able by means of a col- ^ ows ", hr " ," lf ' 
, ". , ., film edge has 

lar and set-screw, while beer, chewed awaj 
on others there is no by bent reels or 
regulating device. Cer- 
tain manufacturers us- 
ing the latter type, rely 
on the proper centering 
to be made at the fac- 
tory, nevertheless there are times when 
an adjustment is found to be necessary 
and it is very important that great care 
should be used in lining up the guide 
rollers with the intermittent sprocket, 
otherwise damaged perforations will re- 
sult. 

If these rollers hind, the face of the 
rollers will develop ridges which will 
roughen the edge of the film as shown 
in Figure 7. It is also well to examine 
new rollers closely as in some cases they 
are received from the factory in a semi- 
finished condition, and have rough faces 
against which the edge of the film comes 
in contact. 

Friction Take-up. 

The take-up adjustment should he 
checked up closely from time to time. 
An excessive pull can always be de- 
tected by the film making a ''singing" 
d at the take-up sprocket. The 

procket, of course, acts as a hold-baCck 
or brake and puts a strain on the film, 
when starting on a small hub'bed reel. 
This is sometimes enough to cause very 

evcre damage to the upper side of the 
perforation. Figure 8 shows the 
sprocket damage 
1 ' lilting from a 
tight take-up. 

Proper setting 
01 the spring is a 
simple matter and 
care should al- 
w aj l.e taken to 
I eep the friction 
disc. w h e t h e r 
leather, cork or 
fiber, absolutely 
free from oil. 
Contrary to 50 m< u| ' a '"" "-'" 
opinions oil wdll 

not ■ .ins,- -i,e , oilier operation in a e.i le 
of this kind, lint will really create a cer- 
tain amounl of suction which in turn 
results in an uneven, excessive pull. 

Tension On Upper Magazine Shaft Or 
Spindle. 

S e w idelj used makes ol projectors 

have .hi adju table spring tension on the 

ttppei magazine halt or spindle. Proper 

"I111 tmenl of tins spring is important. 




Fig. 8, The teeth "i this 

1 i'i have bee 1 

dercut beci the 00,1 



If set too loosely the film will come 
from the feed roll with a jerky motion. 
This is especially noticeable if used with 
a bent reel, which is bad for any film, 
particularly film which is in a dried-out 
condition or badly worn. 

If the tension is too tight the effect 
would not be noticeable on a full reel of 
film, but the tension on the last 50 or 
75 feet would be sufficient to cause 
serious perforation damage when a small 
hubbed reel is used. It is not uncommon 
for the film to break under this strain. 
Sprocket Idlers 

All sprockets idlers must be properly 
adjusted. If set too far from the sprock- 
ets, the film is liable to jump out of place 
and ride over the teeth, whereas, if they 
are set too close they will ride the film, 
causing creasing, especially on the lower 
sprocket which acts as a brake on the 
friction take-up. 

The small lock nuts on all idler ad- 
justing screws should always he kept 
tight. Failure to observe this rule will 
allow the idlers to drop, not only caus- 
ing creasing but otherwise weakening 
and permanently marking the film. 

It has been found that the safest dis- 
tance to set an idler from a sprocket is 
the thickness of two pieces of film. Some 
manufacturers recommend the thickness 
of one piece of film but this is insuffi- 
cient as the distance between the sprocket 
and idler is too small to allow tht av- 
erage splice free passage. 

When the idlers are properly adjusted, 
it should be possible to move any idler 
from side to side without danger of 
touching the sprocket teeth. Badly worn 
idlers mark the film and should be re- 
placed immediately. 

Intermittent Film Guide. 

The intermittent film guide, is for the 
purpose of holding the film snugly against 
the intermittent sprocket hut otherwise 
has nothing to do with the steadiness of 
the picture. Filing the opening in the 
film guide holders is sometimes neces- 
sary to insure the proper amount of side 
clearance for the sprocket teeth. Mov- 
ing the film guide from side to side 
while the projector is running will de- 
termine wheth- 
er or not the 
teeth have suf- 
ficient clear- 
ance. Figure 9 
shows the re- 
sults of the 
wearing of the 
teeth against 
lie wall of the 
miide. thereby 
:1 e v e 1 o p i ng 
s h a rp edges 
which cut into 
the film. 



□ □ 



} 



n q > 



Tl 



right 
wrong 
install 
juide 

holder. 



here is 



and 



a 
a 
way to 
this film 
in the 
Figure 
ID shows prop- 
er installation 
-pointed end 



Fig, 11. Tl,,. arrow 
shows where the teeth 
have been grooved to a 
knife-like sharpness i>\ 

■ 'in; h> contacl witli 

Hi'' v>iii ••! ih,. rum 
guide. This «m ruin the 

film 




Fig. 111. 



This is ihf 



. orred 


posit ion 


for 


the film 


B lllih-. 


.\\- 


row l 


S 1 1 tt 9 


the 


guide ho 


der and 


- is 


the film 


guide. 





down. If in the reverse position as in 
Figure 11 the pointed end will present 
a shoulder to the film against which all 
splices must strike. This strain is so 
great as to cause torn perforations or 
even a break in the film especially if the 
splices are stiff, thick or buckled. 

Many Projection- 
ists have found it ad- 
visable to substitute 
1 slightly lighter film 
guide holder spring 
for the stiff one now 
furnished by the 
manufacturers. By 
this small change, 
less strain is put on 
the film at this point, 
with absolutely no 
change in screen re- 
sults, wide and stiff 
splices. especially, 
going through with 
greatly decreased re- 
sistance thereby 
lessening the chance 
of film breakage due 
o the yielding of the 
film guide. 

One of the main 
reasons for picture 
unsteadiness is an 

excessive amount of play between the 
moving parts of the intermittent move- 
ment, du« to wear. Readjustment is 
made by means of an eccentric bearing 
but care must be taken to see that it is 
not set too tightly, otherwise the parts 
will bind. 

Projector models using an eccentric 
bearing M each end of the intermittent 
shaft should be checked carefully after 
an adjustment has been made, to see that 
both bearings are lined up correctly, 
otherwise the intermittent sprocket will 
run out of true, resulting in the breaking 
out of the perforation on one side of the 
film. 

Some Projectors provide for a side 
adjustment of the intermittent shaft by 
means of a collar and set-screw. Proper 
alignment is necessary to insure against 
the intermfttent sprocket striking the 
film perforation off-center. 

Excessive wear of the pin-cross type 
of intermittent movement results in flat 
sides on the pins, thereby causing a 
slightly quickened pull-down which gives 
an added strain on the film perforations. 
On newer models these pins are equipped 
with rollers insuring smoother operation. 



The Reel Journal, in co-operation 
with the Eastman Kodak Company, is 
presenting a series of articles on the 
subject of film care, with a hope that 
the "bad print" situation will be re- 
lieved. This is the third of the series. 
For those who wish additional copies 
of the first two articles, we have a 
limited number on hand which we 
will gladly furnish on request. 



June 27, 1925 



THE REEL JOURNAL 



Page Thirteen 



New Adventure Group Warner Bros. Announce Final Plans 

Announced by F. B. O. of Forty Productions For 1925-26 



The success of "Fighting Blood,'' "The 
Telephone Girl," "The Go-Getters" and 
'The Pacemakers" has impelled Film 
Booking Offices to remain actively in the 
short subject field, and a new series "The 
Adventures of Maisie," from the pen of 
Xell Martin, well known short story 
writer, will shortly be launched by F. B. 
0. on its lot in Hollywood, with petite 
and dainty Alberta Vaughn starred. 

It is probable that Larry Kent, who 
has been recently signed to a starring 
contract by F. B. 0., will play opposite 
Miss Vaughn, while Albert Cooke and 
Kit Guard, the two clever comedians who 
did so much to make "Fighting Blood," 
"The Telephone Girl,'' "The Go-Getters" 
and "The Pacemakers" one of the most 
amusing series produced in the industry 
today, will support Miss Vaughn and Mr. 
Kent. 



"TEN COMMANDMENTS" WILL 
BE RELEASED AT 9,980 FEET 

Owing to "The Ten Commandments" 
having been played as a road show at- 
traction there is a general curiosity about 
the length of the production as it is now 
being announced by Paramount for gen- 
eral release. The footage given is 9,980 
feet, according to Ben Blotcky, Kansas 
City branch manager. 



Complete announcement of final plans 
of the program of forty Warner Bros, 
pictures for the season, 1925-26, has been 
made, and many are completed or in 
production, C. A. Schultz, Kansas City 
branch manager, announced this week. 
The complete roster, which is the com- 
pany's most ambitious announcement, fol- 
lows: 

It was announced that the Warner 
Forty for next season would consist of: 
Two by Ernst Lubitsch ; two with John 
Barrymore; two with "Syd" Chaplin; 
four with Marie Prevost ; four with 
Monte Blue; four with Irene Rich; two 
Kenneth Harlan and Patsv Ruth Miller; 
two with Lowell Sherman ; four with 
Matt Moore and Dorothy Devore ; 
four with Rin-Tin-Tin, and eight with 
All star casts: The titles follow: 

Catherine Brody's ''Why Girls Go 
Back Home,'' sensational sequel to ''Why 
Girls Leave Home," with Marie Prevost, 
directed by Millard Webb. 

"His Majesty, Bunker Bean," by Harry 
Leon Wilson, another great comedy story 
for Matt Moore and Dorothy Devore. 

An Ernst Lubitsch production, "The 
Third Degree." 

"The Limited Mail," greatest of all 
railroad thrillers by E. E. Vance, with 
Monte Blue. 



Save dates for 




•'tf^Z' .^ 



9ESM0ND 




A heart-throb picture 
of a man who had to 
battle for his love 
against a tremendous 
disadvantage in birth. 
Desmond does some of 
his best work in this 
moving story of social 
inequality. 

With Marcelaine Day, 
Billy Sullivan, Lola 
Todd, Albert J. Smith. 

Story by Sarah 
Saddoris 

Directed by Ernst 
Laemmle 



"The Pleasure Buyers," a thrilling 
mystery novel by Arthur Somers Roche, 
with Irene Rm h. 

"Bobbed Hair," by twenty celebrated 
authors, starring Marie Prevost. The 
cast includes: Louise Fazenda, Kenneth 
Harlan, John Roche, Walter Long, Emily 
Fitzroy, Pat Hartigan. Directed by Alan 
I n island. 

Rin-Tin-Tin in "Below the Line." by 
Charles Logue. 

"The Love Toy," author anonymous, 
with Lowell Sherman and a tremendous 
all-star supporting cast. Directed by 
Alan Crosland. 

"The Man On the Box," by Harold Mc- 
Grath, starring Syd Chaplin, hero of 
"Charlie's Aunt." 

"The Golden Cocoon," by Ruth Cross, 
with Helene Chadwick, Huntly Gordon. 
Directed by Millard Webb. 

"The Climber--," by Clyde Fitch, with 
Irene Rich, Huntly Gordon and a typical 
Warner cast. 

A second big Ernst Lubitsch production 
of a famous international stage success. 

"Three Weeks in Paris," by Gregory 
Rogers, with the screen's greatest comedy 
pair. Matt Moore and Dorothy Devore. 

Rin-Tin-Tin in "Clash of the Wolves," 
by Charles Logue. 

John Barrymore in his second big War- 
ner picture, "The Social Highwayman,'' 
by Elizabeth Phipps Train. Directed by 
Harry Beaumont. 

"Red Hot Tires," by Gregory Rogers, 
with Monte Blue, Patsy Ruth Miller. 

One of the biggest of the season's stage 
dramas. "Hell Bent For Heaven," by 
Thatcher Hughes, with Monte Blue. 

"The Passionate Quest," E. Phillips Op- 
penheim's greatest novel, with Marie Pre- 
vost. Huntly Gordon, John Roche. 

"Satan in Sables," by Bradley King, 
with Lowell Sherman, John Harron, June 
Marlowe. 

"The Fighting Edge." with Kenneth 
Harlan and Patsy Ruth Miller. 

"The College Widow," by George Ade, 
outstanding stage success for a whole 
decade, starring Syd Chaplin. 

Rin-Tin-Tin in "A Flower of the 
North," by James Oliver Curwoocl. 

"Compromise," by Jay Gelzer with 
Irene Rich. 

"The Vengeance of Durand," by Rex 
Beach, with Irene Rich and Clyde Brook 
and a sterling supporting cast. 

"Wild Youth," by Sir Gilbert Parker, 
with Kenneth Harlan and Patsv Ruth 
Mdler. 

"The Wife Who Wasn't Wanted." by 
Gertrude James, with Irene Rich. 

"The Honeymoon Express," with Matt 
Moore and Dorothy DeVore. 

"The Gay Ones," with Marie Prevost 
and John Roche. 

Rin-Tin-Tin in "The Fighting Chance." 

"The Priceless Pearl." with Patsy Ruth 
Miller and Kenneth Harlan. 

"Rose of the World," by Kathleen Xor- 
ris, with Patsy Ruth Miller and all star 
cast. 

"The Inevitable Millionaires," by E. 
Phillips Oppenheim, with Matt Moore 
and Dorothy Devore. 

"The Cave Man." with Kenneth Har- 
lan and Patsy Ruth Miller. 



Page Fourteen 



THE REEL JOURNAL 



June 27, 1925 



GREATER MOVIE SEASON HIKED 
"BIZ' 20% FOR WEST COAST. 

Los Angeles — More than twenty per 
cent increase in profits during August, 
1924, over August, 1923, at the West 
( oast Theatres, California, as a re- 
sult of last year's Greater Movie Sea- 
son is reported by Sol Lesser. 

Actual percentages of increase of 
sonic of the important West Coast 
houses over July, 1924, and August, 
1923. are given in the following table. 

Percentage Percentage 
of gain of gain 
Aug.. Aug., 

19l'4, over 191M, over 
Theatre .luly. 1924 Aug 1923 

California, Bakersfield 67 66.4 

California, Pomona 29.7 76.2 

Strand, Los Angeles 7.8 6.5 

Circle, Los Angieles 4 6 11.5 

Wilshire, Los Angeles 7.1 18.3 

T. & D., Oakland 8.8 41.7 

California, Stockton 16 I 26.5 

San Jose, San Jose... 18.3 22.8 

Capitol, Redondo 4.9 28.8 

Loew's State, Los 

Angeles I7.3 178 

The average increase over the en- 
tire circuit, comparing August, 1924, 
with August, 1923, was 2016 per cent. 



"MY WOMAN" FIRST. 

It is understood that Norma Talmadge 
will make for her first release through 
United Artists "My Woman," the adap- 
tation of a stage play, and that Tommy 
Mcighan, starring for Famous Players, 
will he co-starred with Norma in this 
production. 

Meighan's contract with Famous ex- 
pires this year, and Norma has several 
more to make for her First National 
contract. What Mieighan will do after 
making the picture with Norma is un- 
certain. 



F. N. BUSINESS UP. 

Ins; National's predictions of a great 
increase in its business for the present 
year, due to the superior merit and in- 
i eased box-office power of its new re- 
leases, has been more than justified by 
the results obtained for the first twenty- 
six weeks of 'lie year 1925, according to 
T. O. Byerle, local manager. The re- 
ceipts for these twenty-six weeks will 
surpass by several hundred thousand of 
dollars the receipts for the first twenty- 
six weeks of the year 1924, Byerle said 



HEADQUARTERS 

For Exhibitors and Film Men 

<$&/ HOTEL 

~~ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




CHANGE 



EXCHANGE! 

I 



EXCW 



0J 



cMovindAlonO 
Movie Row* 



"The Little French Girl." in which 
Paramount introduces a new star to the 
public is playing its first run in Kansas 
City at the Newman Theatre this week. 
Mary Brian, the new find, in many re- 
spects favors the graceful style of the 
delightful Betty Bronson, who starred in 
"Peter Pan." 

* * * 

P. W. Hawkins has bought the Main- 
street Theatre at Drexel, Mo. 

* * * 

Among the visitors of the week were 
Ed. Frazier of the Grand Theatre Pitts- 
burg.; L. B. Brenningcr. Cozy, Topeka, 
and Charles Sears of the Sears Circuit. 
Nevada Mo. 

* * * 

Carl F. Scnning, Kansas City manager 
for Educational, returned Wednesday 
from his company's annual convention 
in Xew York. 

* * * 

.1. A Gage. Seattle manager for Edu- 
cational, visited friends in Kansas Citv 
for a half day last week. Gage passed 
through here enroute to New York. 

* * * 

Taylor and Young will re-open their 
Vine Street Theatre a Kansas City sub- 
urban house, June 28. it has been an- 
nounced. 

« * * 

S. W. Morrow opened his new 500-seat 
Morrow Theatre in Independence, Mo., 

June 20 It is a "colored" house. 

* * * 

Mr. Weld, m, formerly of Overland 
Park, Kas., has opened a new air dome 
amusement palace in Merriam. Kas.. ac- 
cording to reports reaching Movie Row. 

* * * 

Louis Reichert. Kansas Citv manager 
for Producers Distributing Corporation, 
left Wednesday for a trip through South- 
ern Kansas. 

* * * 

I'-. C. Rhoden, manager of Midwest 
Film Distributors, Inc , also was a ter- 
ritory visitor the past week. 

* * * 

Lees Summit. Mo., long the subject 
of vaudeville jokers around Kansas City, 
has come to the fore and is to have its 
second picture theatre. Mr. Buchanan, 
who owns the Elms at Maywood, Mo., 
and the Emerald at Buckner, Mo., is 
building a modern 500-seat theatre which 
is to be opened around Tuly 1. The new- 
theatre will be named the Buckner 

* * * 

Earl Cunningham, Paramount Exploi- 
teer, was out doing a week's "planting" 
this week. 

* * * 

M. (i. Bishop, Mctro-Goldwvn Exploi- 
teer, visited the boys along the row this 
week between exploitation runs. 

* * * 

"The Wizard of Oz." Larry Semen's 
laugh picture for Chadwick, has been 
named by Photoplay Magazine as one 
of the six best pictures for Mav. accord- 
ing to F. C. Rhoden, local distributor, 



Rhoden says his batting average is hold- 
ing up, as this magazine picked one of 
his pictures, "Crackerjack.'' on its Line 

list. 

* • * 

For two weeks, the Kansas City Uni- 
versal branch has established a record 
in sales, according to Harry Taylor, man- 
ager. 

* * * 

The K C. School of Motion Picture 
Projection will start its first day class 
June 22, E. J. Lime, manager, has an- 
nounced. This class was offered for the 
convenience of out-of-town students. 

* * * 

Sam Krullberg, general representative 

for Chadwick Pictures of New York, was 
in Kansas City this week calling .in the 
trade. 

* * * 

Among the recent visitors seer along 
Movie Row were Stanley Chambers. 
Wichita; Fees Bros., Parsons; O. K. 
Mason, Newton; J. R. Burford, Arkansas 
City; M. T. Wilson, Chanute; Messrs. 
Ford and Holliday, Carthage, and C. E. 
Sutton, Wichita. 

* * * 

J. M. Duncan, district manager for 
Vitagraph, was a visitor of C. A. Shultz 
Hid the Kansas City Vitagraph-Warncr 
Bros. Exchange. 

* * * 

"Tes" Durland, Vitagraph booker, says 
"Captain Blood" is still living up to the 
name. The Kansas City Exchange is 
still working 7 prints on the special. 

* * * 

II. Bradley Fish has succeeded Win. 
Reinke in the management of the 
Orpheum, Crystal and Royal Theatres at 
St. Joseph, .\p. Mr. Fish was formerly 
division manager for Vitagraph on the 
West Coast. Mr. Reinke is taking a 
short vacation in Colorado, after which 
he will announce his future plans. 

* * * 

Roy Burford, of Arkansas City. Kans., 
is one of the latest big exhibitors to 
sign Universale Complete Service Con- 
tract Harry Taylor. "TJ" branch man- 
ager, savs Roy bought every reel of film 
in the house— everything but the office 
furniture. 

* * * 

( . M. Patee, veteran exhibitor of Law- 
rence. Kansas, made his first appearance 
in scvt.i1 weeks on Movie Row (he other 
day. Mr. Patee was laid up with blood 
poisoning in his left leg. But you can't 
keep a good man down. 

* * * 

I ». lili/ola. Empress Theatre. Ft. Scott. 
Kans., lias purchased two new Motio- 
graph De Luxe projectors equipped with 
the new Motiograph Mazdas. 

* * * 

Recording to reports the Rill Truog 

Tribute Period is meeting with a big 

exhibitor response During two of the 

first weeks of this drive the local Uni- 

office has broken sales records. 



June 27, 1925 



THE REEL JOURNAL 



Page Fifteen 



FAMOUS AUTHORS TO WRITE 
FOR GREATER MOVIE SEASON. 

New York — (Famous authors have 
agreed to write special stories for 
Greater Movie Season, supplementing 
the general newspaper features the 
press-sheet contains. Among those 
who will contribute, each in his or 
her particular and well known style, 
are Rex Beach, George Barr McCutch- 
eon, Cosmo Hamilton, Rita Weiman. 
Edwin Balmer. Temple Bailey, John 
Emerson and Anita Loos, Meredith 
Nicholson, Gerald Mygatt, Richard 
Council, Elmer Davis, Thomas Dixon 
and Wallace Irwin, whose Japanese 
Schoolboy will discuss most learnedly 
the honorable pictures that motivate. 



Warners to Re-Issue 

12 Semon Comedies 



FIELD MEN NAMED 



New York — The field organization 
working from the Will H. Hays office 
in co-operation with exhibitors was com- 
pleted this week by the dispatch of ex- 
ploitation men into territories where 
Greater Movie Season celebrations will 
be linked to form a demonstration from 
coast to co i i. 

The divisions and men who will carry 
out the preliminary arrangements arc as 
follow: New York and Brooklyn. Way- 
land Taylor; Bo-ton, New Haven, Port- 
land, Me., and Albany, E. J. Farrell; 
Philadelphia, Baltimore and Washington, 
lack Pegler; Dallas, New Orleans, At- 
lanta and Memphis, M C. Coyne; Chi- 
cago and Milwaukee, Louis R. Brager; 
Buffalo, Detroit and Cleveland, Harry L. 
Royster; Columbus. Pittsburgh, Indian- 
apolis, Cincinnati and Louisville, Lie 
Riley; Kansas City, St. Louis and Okla- 
homa City, Esther E. Rosecan ; Minne- 
apolis, St. Paul, Omaha and Des Moines, 
Robert Irwin: Denver, Salt Lake and 
Butte. Lloyd Willis ; Los Angeles, San 
Francisco, Portland and Seattle. Rav 
Leek. 

According to the central idea, meetings 
of theatre managers, exchange managers. 
publicity men and other executives will 
be called in each city for a thorough dis- 
cussion of the scheme and to elect a com- 
mittee of three to report upon ways and 
means. At a second meeting the com- 
mittee will recommend a local plan of 
procedure, also naming a general man- 
ager who will be directly responsible for 
the success of the campaign. 



F. N. STOCK ON N. Y. CURB. 

The New York Stock Exchanerc Fri- 
day admitted to trading $2,500,000 in 
cumulative eight per cent participating 
first preferred stock of First National 
Pictures. Inc. 

The dav's trading closed with the stock 
ai a high of 10154 and a turnover of 300 
shares. The opening and closing quota- 
tions were 101. 



PROBE INVADOR CO. 

Oklahoma City — Investigation of the 
billing activities through the mails of Jn- 
vador Fi'm Corporation. Muskogee, 
Okla., is being pushed by the government 
which has ordered B. Frank Wood, head 
of the company, to appear before the 
federal grand jurv for requestioning. In 
addition, he has been summoned to ap- 
pear to show cause whv he should not be 
cited for contempt for failure to answer 
questions of the grand jury. 



The Warners will reissue a series of 
12 two-reel Larry Semon comedies orig- 
inally sold through Vitagraph, according 
to C. A. Schultz, Kansas City manager. 
They are : 

"Tlie Grocery Clerk," "The Fly Cop." 
"School Days," ''Solid Concrete,'' "The 
Stage Hand," "The Suitor," "Bears and 
Bad .Men," "Friends and Frenzies," "Hum- 
bugs and Husbands,'' "Scamps and Scan- 
dals," "Traps and Tangles" and "Pluck 
and Plotters." 

Matt Moore and Dorothy Devore will 
appear in three feature comedies, the first 
t'i he "Three Weeks in Paris." Syd 
Chaplin will also be starred in three, 
the first, as noted. "The Man on the 
Box." 



UNIVERSAL TO BUILD $1,000,000 
THEATRE IN MINNEAPOLIS. 

Minneapolis — Dissatisfied with the rep- 
resentation the company's product is re- 
ceiving in the city, Universal this week 
announced plans for the building of a 
first run 3,000 seat theatre in Minneapolis. 
The proposed house is to cost in excess 
of Sl.000,000, with construction work to 
he started at an early date. 

On orders from President Carl Laem- 
mle, Ned Marin, sales director of the 
company, announced the company's de- 
cision this week, while in Minneapolis 
conferring on the proposed house with 
Branch Manager Phil Dunas. 



232 NEW COMPANIES. 

May Brings Heavy Increase in Ranks 
of Industry. 



During the month of May, there were 
2M corporations formed in the industry. 
according to the regular monthly survey 
by the Film Daily. This was the most 
active month on record. The May char- 
ters represent $29,010,721 in capital, with 
74 listing capital stock. The total com- 
panies chartered since Fanuary 1 is 821. 
with a capital of $196,589,661. Secretaries 
of State throughout the country report 
exceptional heavy corporate activity for 
May in every line of business 



Uaudeville 

Will Be Your Life 
Saver All Through 
the Summer. Don't 
Wait — Book Now- 
Through 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OF Tin; ORPHBUM 

CIRCUIT 

J. JOLLY JOXES, JR., Mcr. 

201 Mninstreet Theatre Bide. 
KANSAS CITY, MO. 

Phones: Office — Grnnd I860; Resi- 
lience — Hyde l';irk '»"*'- 



F. N. BUYS "THE CRYSTAL 
CUP" FOR FILMING. 

New York — First National has pur- 
chased the screen rights to the new and 
as yet unpublished novel by Gertrude 
Atherton, 'The Crystal Cup," which will 
later be published in book form by 
Doubleday, Page & Co. Miss Atherton 
lias long been one of the most popular of 
American writers and many of her pre- 
vious novels have been translated to the 
si reen. One of the most successful of 
these was First National's Frank Lloyd 
picture. "Black Oxen." 

First National has also recently con- 
tracted for the screen rights to a story 
by William Ff. Crawford, "Jail Birds, In- 
corporated," for ,ine of its young featured 
players. 




With 

DORIS KENYON 
DAVID POWELL 
DOLORES CASS1NELLI 
J. BARNEY SHERRY 
VIOLET MERSEREAU 
BURR McINTOSH 
CONNIE KEEFE 
RUSSELL GRIFFIN 

Directed by 

William Christy Cabanne 

Produced by 

C. C. Burr 

A box-office gold mine, intense 
drama, brilliant settings, sure-fire 
all-star cast A host of exploitation 
angles. 

NOW BOOKING 
Enterprise Dist. Corp. 

BOIl WITHERS, Msr. 
115 W. l.stli St. Kansas City, Mo. 






Page Sixteen 



THE REEL JOURNAL 



June 27, 1925 




EXPLOITATION 

IDEAS ^2 HINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer 



EXPLOITORIAL 

By Bob C. Ga-y 
'HOUSE MUSIC" 

A word about music. The number 
'I players in an orchestra docs not de- 
termine its quality. It is much better 
to have a handful! of good musicians 
than a hundred ordinary ones. Syn- 
chronizations of music for the motion 
picture is almost a hackneyed subject 
— o much lias been said about it. It 
is a subject, however, that cannot be 
overdone because of its importance. 
Here we have the keynote of motion 
picture presentation. 

Next to good projection, music for 
the picture is most important. Every 
picture hooked should lie screened 
carefully with a speedometer and each 
scene carefully cued with a time clock 
before the sheet is turned over to your 
librarian. The score should then be 
played on the piano in the screen 
room, and then rehearsed with your 
in lustra or organist. 

Good music is the standard bearer 
'i individual presentation. It is the 
first step that marks your theatre 
1 Is \ plus. 



PUTS HIS AD ON BACK 
OF RESTAURANT CHECK 

Wi rking on the theory that a waitress 
always places a check face downward on 
the table, Dave Morrison, manager of the 
Rex Theatre, Greeley, Colo., has 500 res- 
taurant checks printed for each feature 
picture he shows with his advertising on 
the hack. As a man finishes his dinner 
and has the evening before him the first 
thing lie sees is the Rex's ad and the 
suggestion that he spend his evening at 
the picture show is presented to him at 
the most advantageous time. Incidental- 
ly, Mr. Morrison reports that these 
checks only cost him 50 cents a thousand 
which make, this a very economical form 
ol advertising. 



EXPLOITATION PAYS "BILL" 
CUFF. 

Here', a case where I feel that a 
great big step has been taken in the 
direction. | n Chillicothe, Mo., is 
located "Bill" Cuff with two theatres. 
So thoroughly is "Bill" sold on ex- 
ition that he ha- an Advertising 
uid Exploitation Manager by the name 
of John (reamer. Must of John's tune 
is de\ Oted to furthering the intei e I 
of the Cuff Enterprises. John cer- 
tainly is there when it comes to put- 
ting a picture over. 

If 11 pay "Bill" Cuff, it will pay 
anybody else to have a house exploits 
tion man. I look forward to the time 
when this same pi ■ i .mess will 

be demon-trated by everv exhibit!, ■ 




BILLY MUELLER GETS 

FREE ADVERTISING 

FOR SERIAL 

"Cinching" 11.200 paid "ki 
idmissions" during the 14 re- 
maining weeks his serial had 
to run was the stunt 
Mueller used to put over Al- 
bertini in "The lion Man'' at 
the Jefferson Theatre, Jeffer- 
son City, Mo. 

With Maurice Davis, St. 
Louis "U" exploiteer, Mueller 
persuaded Jefferson City's 
leading newspaper, the Cap- 
itol-News, to sponsor a spe- 
cial children's matinee, free 
to every child who clipped 
two large ads from the news- 
paper on consecutive days, to 
use as passes 

The two ads, both length 
of page and four columns 
wide, were run gratis by the 
newspaper, along with two 
front page stones, to pub- 
licize its matinee. When the 
ads were clipped from the 
paper, the children were told 
that they were not to fold 
them, but that the two sheets were to be 
carried, banner-fashion. through the 
streets. 

When the kids had gathered in front 
of the Capitol-Xews' office, Mueller pro- 
vided them with a huge canvas sign; 
We arc on mr waj to the Capitol- 
News' Free Show. Featuring 
ALBERTIXI m "THE IRON M \\" 
At the JEFFERSOX THEATRE. 

The kids paraded the streets, holding 
up their unfolded Capitol-News ads, and 
• he, ring Mueller, the Jefferson Theatl •■, 
'I'e Capitol Nows, "The Iron Man" and 
Alhertini. One of their favorite chants 
was ''We want 'The Iron Man'! We 
want 'The Iron Man'!" 

The size of the free ads which the 

1 apitol-News ran made them very g I 

substitutes for half-sheets. The job 
printing plant of the newspaper pulled 



"proofs'' of the ads, which were placed 
in merchants' windows, about the town. 
Due to the fact that the Capitol-Xews 
was connected with it, a number of mer- 
chants, who had hitherto refused to place 
theatre advertising in their windows, gave 
spare to Albertini and "The Iron Man." 

More than 1,000 kids stormed the Jef- 
ferson Theatre to see the Capitol-Xews' 
show. By their cheers and shouts dur- 
ing the exciting moments of "The Iron 
Man," Mueller feels certain that at least 
so'; of them will follow the serial through 
to its conclusion. 

Thus, by exploiting a serial to the chil- 
dren of Missouri's state capital, Mueller 
believes he's insured himself at least 
11,200 paid children's admissions through 
the summer months. 

A smart showman doesn't have to take 
a "licking" in summer. 



June 27, 1925 



THE REEL JOURNAL 



Page Seventeen 




^STLOUIS 

FILM MARKET 



Loew's State Installs 
Huge Cooling System 



Stage Parade to Celebrate Opening Big 
Plant. 

Harry Greenman, manager of the 
Loew's State Theatre, Eighth street and 
Washington avenue, St. Louis, Mo., 
staged a big parade on Saturday, June 13, 
to mark the grand opening of the mon- 
ster cooling system just installed in the 
big down-town first run palace. 

Headed by a police escort the proces- 
sion consisting of brilliant floats, dec- 
orated cars and trucks formed at 11:45 
a. m. on Locust boulevard at the Plaza. 
It went down-town via Locust and re- 
turned out Washington avenue to Van- 
deventer avenue where, it was disbanded. 

Hovering above the parade was O. E. 
Scott, an aviator, dropping free tickets 
to the theatre. The Retailers Associa- 
tion of St. Louis and the St. Louis Dis- 
play Men's Association supported the 
parade. 

The cooling system is among the finest 
and largest in the world. Its pumps have 
a capacity of 125,000 cubic feet of fresh 
air, cooled to a comfortable degree 
without draft, into and out of the audi- 
torium every minute. The machinery 
will decrease the temperature of the 
house from 95 degrees to 65 degrees in 
three seconds, it is claimed, and in ad- 
dition will remove all impurities before 
the air is forced into the auditorium. 

The refrigerating plant was manufac- 
tured by Kroeschell brothers of Chicago 
and is of the carbondioxide type. It is 
operated by a 175 horse power motor. 



Enterprise Announces 

4 New Pictures 



Jack Underwood of Enterprise an- 
nounces that his office has secured ter- 
ritorial rights to "Average Woman," 
"Youth for Sale," "Lend Me Your Hus- 
band" and "Enemies of Youth." The 
latter production is designed to combat 
the reformers and their Blue Laws. Sun- 
day Closing, Censorship, etc., ideas. It 
shows what happens to a town that falls 
into the clutches of these throw-backs of 
tlie Dark Ages, and how the morals of 
youth are ruined when they are deprived 
nf their natural amusement, good whole- 
some recreation and amusements. 



The Gem Theatre, Taylorville, 111., lias 
been closed to undergo the final stages 
of its transformation into a larger and 
finer picture house. As lias been printed 
the new house was built around and 
over the old Gem while shows continued. 
Il will re-open early in September. 



SKOl'RAS "A" SOARING 



Following High Week Stock Reaches 
$39.50 the Share. 



Skouras "A" continues the strong spot 
on the St. Louis Stock Exchange and 
during the past week reached a new high 
record of $39.50 per share. At the close 
of the week's sessions it was offered at 
$40. 

The work of clearing the site for the 
new Ambassador Theatre and office 
building at Seventh and Locust streets 
is proceeding rapidly. The contracts 
have already been let for the big build- 
ing and all financial arrangements have 
been concluded It is now only a ques- 
tion of how soon it will be ready. 



1,500 KIDDIES GIVEN BOAT 
RIDE BY ST. LOUIS KFVE 



Fifteen hundred boys and girls of St. 
Louis and vicinity enjoyed a boat ex- 
cursion Saturday, June 13, as guest-- of 
the Film Corporation of America, the 
outing was on the palatial steamer St. 
Paul. The little ones were invited via 
the air. Romaine Fielding, director gen- 
eral of the company, sent out the invi- 
tations from the company broadcast sta- 
tion KFVE. This station is unique in 
that it never broadcasts at a time to in- 
terfere with attendance at local theatres, 
waiting until admissions for the last 
show i'I the evening have been sold. 



BANDITS STILL AT LARGE. 

The St. Lmiis police have failed to 
apprehend the three young men who at- 
tempted to rob Miss Elsie Glocker, cashier 
for the Aubert Theatre. Easton avenue 
at Aubert avenue, St. Louis, Mo., on 
Sunday evening. June 7. 

Mi--s Glocker noticed that all of the 
exposed chambers of the revolver held 
by the leader of the would-be hold-up 
men were empty and concluded that the 
entire weapon was unloaded. So she de- 
fied the trio and refused to turn over 
her receipts. 

On the same night burglars broke into 
the Woodland Theatre. 5015 Gravois ave- 
nue, and took $30 from the safe. They 
knocked the combination off the strong 
box. 



T. G. Meyers Succeeds 

Graham at Pathe 



Harry Graham, branch manager for 
Pathe here, has been transferred to 
Chicago, where he will have charge oi 
the Double "I" Branch. T. G. Meyers, 
former branch manager at Omaha, will 
succeed Mr. Graham at St. Louis. 



BRIGHT BITS 

and 

NEWSY NOTES 



Billy Sohm and wife of Qtiincy, 111., 
will journey to Omaha. Nebr., to witness 
their son's graduation from the School 
of Medicine. Creighton University, 
( Imaha. Sohm is manager of the Be- 
lasco Theatre, Quincy, 111. 



Charles Harned has 
theatre at Bethany, 111. 



re-opened the 



C. E. Peniod, division manager for 
F. B. O., presided at a sales conference 
in the local exchange during the week. 



Harry Kopler, vice-president of the 
St. Louis Amusement Company, has re- 
turned from Dewey, Okla. 



G. E. McLean, manager of the local 
Fox office, returned this week from a 
successful sales trip through Northern 
Central Illinois. He reports much in- 
terest in the Fox line-up for 1925-26. 



Oscar Turner has closed his Grand 
Theatre at Harrisburg, III., for the sum- 
mer. 



Jim Drake has taken over the airdome 
at Sarah street and West Pine boulevard. 
He also plans to re-open his airdome in 
Maplewood, Mo, 



Jack Weil of Jack Weil Productions 
and Jack Underwood, manager of the 
local Enterprise offices, visited exhibitors 
in Springfield, Jacksonville, Taylorville. 
Pana and vicinity during the week. They 
report considerable interest out in the 
territory in the independent picture out- 
look for the next season. 



Visitors of the week were: C. Brad- 
lev, Red Bud. 111.; John Pratt. Fulton, 
Mo.; Roy Miller, Mexico, Mn. ; Mr. and 
Mr- C. W. Lilly, Hannibal. Mo. 



The directors of the Union Labor Tem- 
ple at Staunton, 111., have purchased a 
$2,000 pipe organ. It will be installed 

51 .op. 



"The theatre must give way to the 
automobile and I am keeping in line 
with the modern trend by changing my 
business." said C. W. Gieselman of Bill 
ville, 111, as he closed his Belleville Mo- 
tion Picture Theatre preparatory to con- 
verting the building into a garage. 
I Continued on Page I°.l 



Page Eighteen 



THE REEL JOURNAL 




FIRST NATIONAL. 
The Love Master, Strongheart — A 
wonderful picture and made us good 
money.— Haima & Marty. Community 
Theatre, Courtland, Kas. 

One Way Street, Ben Lyon — A won- 
derful picture. Drew good crowd. Pa- 
trons well pleased. Print good— Myers 
Bros., Auditorium, Slater. Mo. 

Learning to Love, (.instance Talmadge 
— A very well done light comedy that 
pleased most of the women and a few 
ol the men.— M. .1. Aley Regent, Eureka, 
Kas 

The Wanters, Marie Prevost— A dandy 
picture. Best played for a long time. 
More like this one. Marie a snappy lit- 
tle star. Print good. — Geo. Leathers, 
Strand, Mt. Vernon, Mo. 

When a Man's a Man, John Bower- — 
This one played to capacity business 
.mil well liked with the exception of the 
film being worn and streaked. — W. A. 
Hawkins, Pollock, Pollock, Mo. 

Husbands and Lovers, Lewis Stone — 
The audience appeal of this picture is 
great. No patron could fail to enjoy it. 
— Jack Moore, Olive, St. Joseph, Mlo. 

Declasse, Corinne Griffith — Good en- 
tertaining society picture. Poor busi- 
ness handicapped by very hot weather. 
— Geo. Planck, Sedalia, Sedalia. Mo. 

Self Made Failure, Bennie Alexander — 
A good picture. Poor business, though. 
—High School, Lake City. Kas. 

The Marriage Cheat, Percy Marmont — 
A pretty good picture. Not a special. 
Pleased 75%. This was my last First 
National picture, and like all the rest, 
was pretty good entertainment. — C. C. 
Perry, Rex. Maysville. Mo 

The River's End, Lewis Stone — This 
sure is a good picture and follows the 
story in good shape. It's a monej get- 
ter, too. — E. J. Lattimer, Odd Fellows 
Hall, Worth, Mo. 

Sundown, (special) — Far above the av- 
erage. Many patrons thought it better 
than Covered Wagon. Rain and bad 



in, nl- hurt quite a bit. — McBeath & 
Staple, Victor, Rockport, Mo. 

Why Men Leave Home, lewis Stone— 
This a fine picture and did a fair busi- 
ness for hot weather. Wish we could 
get more like it. — Rex Theatre, Joplin. 
Mo 

When a Man's a Man, John Bowers — 
\ real story, good action. Pleased 100% 
if possible.— L. K. Burnett, Del-Ray, 
Merriam, Kas. 

Galloping Fish, Constance Talmadge— 
A fine comedy and good medicine for 
a sick box office. Everybody liked it. — ■ 
L. K. Burnett, Del-Ray, Merriam, Kas. 

Her Temporary Husband, Owen Moore 
— Played to good business considering 
the weather. Pleased 90%.— L. K. Bur- 
nett, Del-Ray, Merriam, Kas 
MIDWEST. 

Barefoot Boy — A good program pic- 
ture. No kicks. Condition of print good, 
accessories ( ). K.— S. W. Filson, Manager, 
| Ipi ra House, Scott City, Kas. 

Speed Spook — Played to very satisfac- 
tory business three days. Comments very 
good. You can't go wrong on a Johnny 

limes picture. Condition of print g I, 

accessories O. K. — Pastime Theatre, Ot- 
tawa, Kas., C. W. Goodell, Manager. 

Good Bad Boy — Very good picture — 
well spoken of and the kids all liked it. 
Condition of print good except first reel, 
accessories good. — Star Theatre, Stock- 
ton. Kas., A. E. Lamkin, Manager. 

Good Bad Boy — Fine juvenile that will 
please the older folks, also should be put 
over with a tie-up with Boy Scouts. Con- 
dition of print O. K. Accessories O. K. 
— Pastime Theatre, Ottawa, Kas., C. W. 
Goodell, Manager. 

Mine With the Iron Door — An extra 
good western feature. Pleased 100%. 
Wish they were all as good. Condition 
of print good. — O'lympia Theatre, Utica, 
! as., Ray Bovard, Manager. 

Daring Youth — A very good picture. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th & Wyandotte, Kansas City, Mo 

My opinion on pictures recently played her- is a? follows ; 



Title 



Star Proeu^ 

Remark- 



~uh 

Star . Produce 

Remarks 



If Every Exhibitor Doe- His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre 
Exhibitor 



June 27, 1925 

It amused our audience very much. The 
young people like Bebe Daniels better 
in pictures like this. Norman Kerry and 
Lillian Lang were good, too. The whole 
crowd were good actors. — De Luxe Thea- 
tre, .Mobile, Kas, C. A. Morris, Mftnager. 
The Early Bird — A first class comedy 
with an interesting plot. Johnny Hines 
pleased entire audience. Clad to have 
more of his. Condition of print first 
class, advertising accessories O. K. — 
Community Theatre, Hazelton, Kas., Mrs 
Marie Lucey, Manager. 

Super Speed — A dandy picture, lots of 
,11 lion and pep. Everybody seemed 
pleased with Reed Howes. Condition of 
print fine, advertising accessories good. 
— Del Ray Theatre, Merriam, Kas., Le- 
land K. Barrett, Manager. 

Super Speed — Pleased everyone who 
saw it. Just the picture tor small town 
trade. Condition of print very good. 
Condition of advertising accessories (). 
K. — Novelty Theatre, Barnard, Kas., A. 
1 .. Hare, Manager. 

Jungle Goddess — Animal serial. Good 
drawing power for children and regular 
show fans. High brows don't take to 
serials much. Condition of print O. K., 
advertising accessories O. K — Crescent 
Theatre, Cherokee, Kas., J. H. Tharp, 
Manager. 

VITAGRAPH. 
Restless Souls, Earl Williams — Excel- 
lent, personally 1 don't like this sort of 
a picture but the most of the people 
liked it. So what they want is what I 
am trying to get. — H. W. Knox, Y. M. 
C. A.. Ft. Leavenworth, Kas. 

The Sportsman, Larry Semon, (com- 
edy) — Always have good response to 
Semon comedies, have used several others 
but Semon always wins. — H. W. Knox, 
Y. M. C. A, Ft. Leavenworth, Kas.. 

Pioneer Trail, Cullen Landis — This is 
a very good picture and pleased the 
audience until the last reel, which showed 
the hero escaping from the court house, 
with posse in pursuit, next scene showed 
him in court, so that must have been 
about 150 foot cut out, which hurt the 
picture. — J. W. Evans, Royal Theatre. 
Tonganoxie, Kas. 

Where Men Are Men, Will. Duncan 
and Edith Johnson — Played to a good 
house. Well pleased. — J. G Wetzel, 
Globe, Tina, Mo. 

Ninety and Nine, Cullen Landis — Con- 
dition of film good. A good picture. — 
Clarence Stevens, Amusu, Archie, Mo. 

A Front Page Story — First class story, 
well constructed and logically worked 
out. Plenty of humor. Photography 
excellent. — Thos. Daniel, Home, Rock- 
ville. Mo. 

The Prodigal Judge, Jean Paige and 
Ernest Torrence — The Prodigal Judge 
is indeed a very fine picture, as re- 
ported already before. Our students 
could learn a great deal from the lead- 
ing man. — Conception Parish Hall, Con- 
ception, Mo. 

Pioneer Trails, Cullen Landis — Some 
"I the patrons went so far as to say 
they liked it better than the Covered 
Wagon. 1 think it was a good show^- 
I.. R. Richolson, Paramount, Lucas, Kas. 
Rogues Romance, Earl Williams and 
Rudolph Valentino — Condition of film 
fair. A fair show — Richolson, Para- 
mount, Lucas, Kas. 

Fortunes Mask — A very good picture. 

CI. Heme Stevens, Amusu, Archie, Mo. 

Loyal Lives — Good print. A fine pic- 
ture. — Clarance Stevens, Amusu, Archie, 
Mo 



June 27, 1025 



ST. LOUIS NEWS. 

(Continued from Page 17.) 



THEATRE CHANGES. 

Donnellson, 111., Home Theatre, closei 



THE REEL JOURNAL 

Mr. Harry Weiss, manager of the First 
National Pictures, Inc., St. Louis, accom- 
panied by Mr-,. Weiss, expects to leave 
on his vacation on June 27 He is plan- 
ning to motor east and will spend July 
A in New York. 



Page Nineteen 



Paris, Mo., Star Theatre, closing down 
.,ii Monday and Tuesday nights until cool 
weather. 



Leachville, Ark., Gem Theatre, closing 
down as of June 12. 



Eldorado, 111.. Casino Theatre, closing 
down lo three changes a week. 



Pocahontas, Ark., John R. Ki^er has 
purchased the Kozv Theatre from E. I. 
Duty. 



Mr. Gradwohl Sears of the city sales 
department, First National Pictures, Inc.. 
oi Chicago, a former St. Louisan, is 
spending Ins vacation here with relatives. 
While here he was a caller at the Local 
First National office. 



Wilfred Rodgers, 17 years old, son of 
Mr. and Mrs. I. W. Rodgers of Poplar 
Bluff, Mo., graduated from the Western 
Military Academy, Alton, 111., the past 
week and as a reward for his work his 
parents have given him a two months 
trip to Europe. When he returns to this 
country he will enter the University of 
Missouri at Columbia Mo. 



Mailing Lists 

'OU increase sales 

: catalog (.:!'- n:«: >■ .: n 

' and prices on thousands of classified 

Dameaof your beat prospecttvecustorri- 

er8--Natlonal.StatoBnelLocul--li»dIvid- 

iuIs. Professions. Business Concerns. 

Guaranteed C c , 

mdoi J each 




ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



Two cents |>er 
word payable In 
advance. No ml* 
accepted for less 

Minn 50c. 



THE CLEARING HOUSE 

Ciff If* s.m-i.iiiI Hand Equipment Seats, Projector*. FJI [Up 

Sf I ^ Serpens, Pianos, Organs, Tlientre* and Mia- DU 1 O 

fc *^*- J *" J ■ Jfc ' ....M,... ,.,...., Articles. 



Rate, for other 
•paces furnished 
on request. 



Illllllllllllllllllilllllllllllllllllllllllllllllllllllllllllll Illlllllllllllllilllllllillllllll 

WAN THII TO 1IIY THEATRES 
mid all kinds of used equipment. Don't 
reply unless you mean business. Strictly 
confidential. Address Box L30, care Heel 
Jo urnal. CM — 0-1:7 

Wanted <•> Lease — Going picture theatre, 
college tOTTUi eastern Kansas, western 
Missouri or town of three to five thou- 
sand or more. Post Office Box No. Id. 
Blue Mound, Ivans. P3t — 7-:t 

FOR SALE 
Electric motors, generators, of any 
voltage, any size at bargain prices, 
Special prices on Fire Extinguishers, III- 
inch new \\ estinghouse fans, :". speed, lid 
volt, 00 cycle, single phase, brand new nt 
$20.00. General Distributing Co., Duluth. 
Minn. t'tf — 0-1T7 

For Sale — All equipment out of Rex 
theatre, Ottumvvn (^) type S. Simplex A-l 
shape; IIOO 0-ply seats A-l; one Spotlight 
Crescent nearly new; six ceiling fans, 4 
blades Mi inch; one 18-incli 110 A. C ex- 
haust fan; one 10-inch exhaust. Address 
Orpheuin Theatre, Ottumvvn, la. P3t-0-2] 

THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known Instruments as Wurlitaer, See- 
burg. Foto-Player and others on spe- 
cially low terms. 

J. W. JENKINS SONS' MUSIC CO.. 
1015 Walnut, Kansas City, Mo. 
We are also sole agents for the wonder- 
ful Hcproducn Portable Pipe Organ. Write 
for catalog and our special offer. tt 

Send us your electric motors, generators, 
fans or any- other electric equipment that 
is not working to your satisfaction; we 
will ciuotc before repairing; we have a 
large equipped shop; bargains in sta- 
tionary and exhaust fans; write us your 
wants. General Distributing Company 
110 Lake Weniie South, Duluth, Minn. 

er>t — 7-11 



ill 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



FOH •'.ALE — Butter Kist Popcorn and 
Peanut Boaster Machine, runs good as 
new. Price $400.00 if taken at once, need 
I he room to rebuild new front. Call or 
.vritc Pershing Theatre, Duttuoin. 111. 
P2t — tl-'J7 

ISF.D SEATS FOR SALE. 
Can fill your requirements for good sec- 
ond seats. Immediate delivery. Priced 
iiniisiially cheap for quick sale. Address 
Box J. !•'.. care The Reel Journal. — P.'it — 
7-11. 



PICTURE SHOW FOR SALE. 
Located in fastest growing suburban 
town within 15 miles of Kansas City. 
Good equipment, good lease. Showing 
every night except Sunday and making 
money. Priced $3,500 Don't answer un- 
less you have the cash. Write W. W. 
Wcldoii. Overland Park. Kas. — C-t — 6-27, 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



sasas.Cijr 

Engraving & 

Coior plate Co 

8"' and Walnut - Kansas City 

Main4707 

Halftones Color Plates 
Zinc Etchings; 






Whatever 

Your 

Question 




Be it th<- pronunciation of vitamin or 
marquisette or soviet, the spelling of 
a puzzling word — the meaning of 
o\ erhead. novocaine, etc., this "Su- 
i » re me Authority" 

Webster's New International 
Dictionary 

jontains an accurate, final answer, 
107,000 words, 2.7U0' pages. <i,000 illus- 
trations. Constantly improved and 
kept up to date. Copyright 1924. 
Regular and India Paper Editions. 
Write for -specimen pages, prices, etc. 
Cross Word Puzzle workers should be 
equipped with the New International, 
tor it is used as the authority by puz- 
zle editors. 

FREE rocket Maps if you name The 
Reel Journal. 

G. & C. MERRIAM COMPANY. 

Springfield, Mass., U. S. A. 



BOX-OFFICE 
REPORTS 

written by the ex- 
hibitors are your 
best guides t o 
good pictures. 

—SEND 



"on time'' s#r 



vice 



US 
YOUR REPORTS 



*,<m»au~u~ij~j>mii«muuamT 



THE WORLD'S WONDER PICTURE! 



"An amazing experience — sleeping around o 
slumbers by the most frightful cries, as ear spli 
vibrant. Then a deep chested laugh, a growling, 
cold sweat and make the heart miss a beat — An 
sweetheart and I, facing a fight for life against t 
tearing each other." 

SAID "ACE" IN THE KANSAS 



CITY JOURNAL-POST: 



ir dying camp fires, we were shot out of our 
tting as a gigantic whistle, but deeper and more 

throaty gurgle — a shriek— enough to bring the 
d we knew that we were in the lost world, my 
hese prehistoric monsters which we had just seer 



MJSS PROSSER. IN THE KANSAS 
CITY STAR: 

"In these days of flappers, jelly beans and 
cookie pushers you'd think there wasn't an 
animal ever on earth that could touch them. 
But wait till you see 'The Lost World.' 

This picture is one of the most novel 
things movieland has ever made. The set- 
tings are in another world, where the pre- 
historic animals we read about are still 
roaming the forests." 



Sir Arthur Coran Doyle's Stupenduous 
Story 




READY FOR 
YOUR THEA- 
TRE IN 
SEPTEMBER 



With 

Bessie Love, Lewis Stone, Wallace 

Beery and Lloyd Hughes 



KANSAS ilTy, mo. 
1712 v\ j , i, st. 



FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS, MO. 

:<:ti9 Locust St. 



" 





EL 



!A 




Q7ie c^ilm Trade ^Paper of the Soutk^estj 



THESE BOOKINGS PROVE 

Black Cyclone 



** 



with REX, The Wild Horse 

Is Going to Be One of the Biggest 
Box-Office Bets of the Year 



Rialto, Los Angeles (Indefinite Run) Loew's State, Newark 




Granada, San Francisco 


Loew's State, Boston 




Columbia, Portland 


Loew's Orpheum, Boston (2nd 
Rialto, Washington 


run) 


Columbia, Seattle 


Criterion, Oklahoma City 




Clemmer, Spokane 


Howard or Rialto, Atlanta 




Paramount, Salt Lake City 


Strand. Birmingham 




Rialto, Denver 


Imperial, Charlotte 




Royal, Denver 


Tivoli, Chattanooga 




Garrick, Minneapolis 


Melba or Palace, Dallas 




Princess, St. Paul 


Palace, Fort Worth 




Alhambra, Milwaukee 


Capitol, Little Rock 




Orchestra Hall, Chicago 


Palace or Strand. Memphis 




Broadway Strand, Detroit 


Fay's, Providence 




Valentine, Toledo 


* Rivoli, Baltimore 




Capitol, New York 


State and Liberty, Pittsburgh 





GET READY TO BUY, FELLOWS, IT'S BIG! 

Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS — 3316 OLIVE ST. 
T. G. MEYERS, Manager 



t£ 



JULY 4, 1925 



Two Dollars /<j 
a Tear 

Published Every Saturday by 
HI II. JOURNAL PUB. CO. 
Mainatreet Theatre Bids., ^<^S 



*H 



y 



Heresareal 
wild riding 

romance ° 

of the west! 






&:> ;... 






llll&a! 



't';"'. 



1 



■■ ^ 



tt^ 



.*- 



>s 



BEN WILSON 

PRODUCTION 

Directed by 
Hen Wilson 



^ 



Distributed by 



Film Booking Offices 



~-hK, 



of America, Inc. 



SnriH'T ItldK., KmisllH (II V, Mo. 

3312 Olive Street, St. Louis, Mo. 

IOC So. Crosa Street, Little Bock, Ark. 
127 So. Hudson, Oklahoma City, okiu. 



>^ 



■-■»■:■/■*■■ 



HE rode right into the hearts of action- 
lover, in "SCAR HANAN"— he es- 
tablished himself as a Western favorite in 
"THE RIDIN' COMET"— he increased hi« 
popularity in "WHITE THUNDER." and in 
this, the fourth of his big-action pictures for 
F. B. O , the champion of all cowboys has put 
even a little more speed, a litle more reckless- 
ness ! 

Book and play every one of this 
series! They'll make money for you! 
•• Thematic 

^> IlMic Cue Sheets 
> nvnilnhlc on 
•• nil features 



^<f 



July 4, 1925 



THE REEL JOURNAL 



Page Three 



iiiiiiiiniiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim 

| GOOD BUSINESS | 

1 Is the Result of 1 

GOOD PICTURES I 

1 —and that's why 1 

1 we urge you to book 1 



C 
O 

M 
I 
N 



"ROMANCE OF AN ACTRESS" 

Hunt Stromberg Special 

"SUNSHINE OF PARADISE 
ALLEY" 

David Kirkland Production 

"THE MIDNIGHT GIRL" 

Lila Lee, Gareth Hughes 

"THE MAN OF IRON" 

Lionel Barrymore 



"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine Hammerstein. 

"FIGHTING THE FLAMES" 

Featuring Dorothy Devore. A melodrama of punch, 
thrills and action. 

"THE MIDNIGHT EXPRESS" 

Here's a picture with all the punch of railroad romance. 
Starring Elaine Hammerstein. 

"THE FOOLISH VIRGIN" 

A box-office title and a box-office picture doubled in value 
by a superb cast. 

"THE PRICE SHE PAID" 

From the popular novel. Starring Alma Reubens and 
Frank Mayo. 

"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. 0. sign. With 
Elaine Hammerstein. 

"A FOOL AND HIS MONEY" 

With Madge Bellamy and Wm. Haines. A beautiful love 
romance adapted from the famous novel. 

"WHO CARES" 

A box-office melodrama with Dorothy Devore and Wm. 

Haines. 



Independent Film Corporation 



115 W. 17th St., 



JOE SILVERMAN, Mgr., 



Kansas City, Mo. 



iiiiiiimiiiiiii in ii i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiii iiimiimmn iiiiiiiiiuiiiiiiiiiiiJiiiiimiiiiiiiimmmim 



Page Four THE REEL JOURNAL July 4, 1925 



FINANCIAL INDEPENDENCE 



1 Q24- / O 'J ^ "Metro-Goldwyn closed the season with the exhibitor 

verdict pretty nearly unanimous that it lead the pro- 
cession in product." — Robert E. Welsh, in Motion Pic- 
ture World, June 13, 1925. 

In listing the forty best pictures of 1924-25, The Na- 
tional Committee of Better Films placed METRO- 
GOLDWYN-MAYER first with ten out of the forty. 
THINK OF IT FOR A RECORD! 



^ 9^5~-f 9.26 ^ s comm §" season, starting in August, METRO- 

GOLDWYN will beat even this remarkable record. 



what ( MrXrfYVjn/ainun offers: 




vldcvyn 



1 — More stars than there are in Heaven, guided by 

2 — The most brilliant, ingenious directors in the entire 
industry, breathing animation into 

3 — The greatest lineup of motion picture stories ever 
scheduled for production in one season during the 
entire life of this business — just another tremend- 
ously progressive step which justifies the title that 
METRO-GOLDWYN is— 

"The Talk of the Industry" 

C. E. GREGORY, CHAS. WERNER, 

Resident Manager, Resident Manager, 

1706 Wyandotte St, 3328 Olive St., 

Kansas City, Mo. St. Louis Mo. 



There couldn't be a 

GREATER MOVIE SEASON 

without the 

GREATER FORTY 

("paramount, (pictures 



Your Greater Movie-Season Program 
Should Be Your BEST Program 

Book Paramount—Assuring Your Audience 
THE BEST SHOW IN TOWN! 

DON'T FORGET 



8 



TH ANNUAL 

PARAMOUNT 
WEEK 



SEPTEMBER 

6th to 12th Inclusive 

BOOK NOW! 



PLANS FOR 8TH ANNUAL PARAMOUNT WEEK CALL FOR THE BEST AND BICxGEST 
WEEK EVER. NEVER HAS THE EXHIBITOR BEEN OFFERED SO MUCH FOR SO LITTLE 



SEND IN YOUR 
PARAMOUNT WEEK 
PLEDGE 



NOW! 



TAKE ADVANTAGE OF THE NA- 
TION WIDE PUBLICITY ATTEND- 
ANT WITH STH ANNUAL PARA 
MOUNT WEEK. 



"hour GREATER MOVIE SEASON 'is a sure success if you 

BOOIV (paramount./ 



Page Six 



THE REEL JOURNAL 



July 4, 1925 




Seventy Friends and Associates Honor 

Frank Newman in Farewell Dinner 




BEN SHLYEN 

Publisher and Editor 
C. C* Tocher. Aav. Mgr. 

Circulating in Missouri, 
Kansas, No. Oklahoma 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
3. W. Indiana. 

Every Snturdny by 
iEEL, JOURNAL 

PUBLISHING CO. 
Mnlnstreet Thentre Bldg. 

KnnNflN City, Mo. 



Showmanship 

Showmanship — that quality so 
essential to the successful manage- 
ment of a theatre — is indeed a rare 
possession. We recently heard it 
referred to as a "profession" — and 
though we have not before thought 
of it in that light— it is a profes- 
sion. It is not something that one 
just steps into. Nor is it an abil- 
ity that is readily acquired. Show- 
manship like any other great pro- 
fession is an ability gained only 
through studious efforts, through 
trying circumstances, through the 
training receivable only through 
the school of experience. 

Only a few days ago a farewell 
tribute was paid to a man who, in 
every sense of the word, deserves 
the title showman. A beautiful 
tribute indeed and one worthily 
earned. Much to the regret of 
his multitude of friends, Frank L. 
Newman is leaving Kansas City. 
Through his pioneering efforts 
Kansas City was given its first 
high class downtown motion pic- 
ture theatre. Through his vision 
and foresight he gave Kansas Cit- 
ians one of the finest theatres in 
the country. And here he gave 
the public a type of entertainment 
that won for him a place in their 
hearts and a stellar position among 
Kansas City's foremost citizens, 
and a place among the leading 
showmen in the country. 

Showmanship is indeed a rare 
possession. And though his many 
friends in this industry regret Mr. 
Newman's departure from Kansas 
City, they convey to this showman 
every good wish for success in his 
new undertaking. 



Former Head of Newman and Royal Here 

Leaves to Take Up Management of 

Los Angeles Houses. 



As a tribute to Frank L. Newman 
seventy friends gave a farewell dinner 
for him at the Muehlebach Hotel last 
Friday night. Mr. Newman left Kansas 
City this week for Los Angeles where 
he is to become manager of three Famous 
Players-Lasky theatres. 

Milton H. Feld, who has been asso- 
ciated with Mr. Newman here and who 
will go with him to Los Angeles, also 
was an honor guest. 

The loyalty of Mr. Newman to every 
organization with which he is connected 
was emphasized by Walter S. McLucas, 
president of the Commerce Trust Com- 
pany, who spoke at the dinner. 

John D. Clark of the FamousPlayers- 
l.asky corporation, who came from New 
York City to attend the dinner, declar- 
ed Mr. Newman is the only exhibitor 
with which his company had been doing 
business without a contract. He said 
a contract was not considered necessary 
in dealing with Mi - . Newman. 

Dr. Burris A. Jenkins, pastor of the 
Linwood Boulevard Christian church, 
held up a wedding party to attend the 
dinner. He gave a short talk. 
Those who attended the dinner: 
Goodman Ace. Barney L. Allis. J. S. 
Bailey, r. r. Biechele Benjamin Blotcky. 
Daniel Boone. C. A. Burnev. Rov Chur- 
chill, Alonzo D. Clark. Arthur H. Cole. T. 
F. Cole. E. C. Curtin. W. Laurence Dickev, 
Edw. J. Dillon, George D. Dillon, J. A. 
Epperson, lrvin W. Feld, Leo H. Feld, 
Milton H. Feld. Walter Fenney, William 
Flynn, Leo Forbstein, Bruce Fowler. 
Henry Gensberg. Charles E. Gregory. 
David Harding. Samuel Harding. T. V. 
Henry, Jacob Harzfeld. Austin C. Keough, 
Dr. Burris A. Jenkins. R. F. Lakenan 
Lawrence Lehman, R. C. LiBeau, Richard 
Liggett Walter S. McLucas. E. R. Mor- 
rison, Barnett Moses, Guy T. Navarre, 
Frank L. Newman, Frank L. Newman, jr., 
Jack Quinlan. Louis Reichert, Joseph 
Reichl, F. H. Reid E. C. Rhoden, Wallace 
N. Robinson. Jack Roth, Gus Schmeirer. 
Albert Schoenberg. Frank Schrottky, C. 
A. Schultz, Henry Schwitzgebel. August 
F. Seested. C. F. Senning, M. B. Shanberg 
Benjamin Shlyen. Dr. A. Sophian. Harry 
J. Sophian, Edgar Stern, B. R\ Strauss. 
Cornelius D. Struble, Janus 10. Taylor, 
E. W. Werner, S. J. Whitmore. Herbert 
M. Woolf. 

Perhaps at this time it is interesting 
to know some of Mr. Newman's busi- 
ness history which, indeed, rivals the 
most fanciful fiction. 

From a job working all night in an 
iron foundry for $1 75 a day to $1,000 
a week salary and $500,000 laid away 
as a nest egg — that is the two extremes 
of Mr. Newman's career thus far. 
After saving dilingently in a small ready- 
to-wear establishment which be found- 
ed, Mr. Newman eleven years ago open- 
ed the Royal Theatre in Kansas City, 
but the bouse didn't come without a 
Fight, as there was an injunction against 
having a theatre in the down town 
block Lasl year's proceeds of the house 
netted nearly $70,1101) acccording to Mr. 
Newman. Then came the Newman Thea- 
tre six v'.n ago, which is by far the 
most elaborate theatre in Kansas City. 
The lowest profits for any of the six 
years has been $54,000, Mr. Newman 
said. 

"I haven't done anything spectacular 
Or unusual." Mr. Newman said modestly. 



"I am doing now at 40 what a lot of 
men do when they are older, cashing in 
on what I have, seeing that there is 
something laid away and enough to take 
care of my family as well." 

In the deal, whereby Paramount will 
purchase the Newman and Royal thea- 
tres, according to Mr. Newman, Para- 
mount is paying $900,000 for the two 
houses. Since Mr. Newman owns the 
controlling stock in both theatres, his 
proceeds from the sale will be more 
than S500.000. 



Meighan Won't Quit 
Famous, Company Says 



New York — Thomas Meighan's recent 
arrangement to make one picture after 
next January under the management of 
Joseph M. Schenck, has no effect on his 
present contract with the Famous Play- 
ers-Lasky Corporation, according to an 
announcement made this week by of- 
ficials of the company. 

"My arrangement with Mr. Schenck is 
for one picture only," said Mr. Meighan 
in reply to questions asked him regard- 
ing the new deal. "This picture will not 
be made until next January. After that 
my future plans are indefinite." 

Mr. Meighan has two more pictures to 
make for the Famous Players under his 
present contract. 



ENTERPRISE ANNOUNCES 
COMPLETE WESTERN GROUP 



Bob Withers, manager of the Kansas 
City office of Enterprise Distributing 
Corporation has announced his com- 
plete schedule of Western releases for 
the new season as follows : 

Billy Sullivan in ''Big Boy William." 
"Riders of the Sandstorm," and "The 
Fear Fighter." 

"The Line Fighter," and "The Covered 
Trail," starring J. B. Warner. "Coyote 
Fangs" and "Desert Madness." featuring 
the popular Jack Perrin. 

George Larkin, well known western 
star, in "The Pell Street Mystery," and 
"Midnight Secrets." 

"Shackles of Fear," with Al Ferguson. 

Kenneth McDonald in "What/ Love 
Will Do," and "Dynamite Dan." 




July 4, 1925 

Elaborate Trailer 

For "Greater Movies" 

St. Louis Campaign Committee Headed 
By Joe Mogler. 

At the request of the bureau in charge 
of Greater Movie Season, National Screen 
has undertaken the production of two 
unusual trailers for exhibitor use as their 
contribution to the drive. 

Entertainment value lias been aimed 
for and attained to such a degree that 
the trailers can be regarded as featurettes, 
one of 200 ft., and the other of 100 ft. 
Contrasting modern pictures with flashes 
from such early efforts as Vitagraph's 
"License No. 13 or the Hoodoo Auto." 
produced in 1905. and Universal's "Going 
Straight'' of 1910,, with Mary Pickford 
and King Baggott, the huge advance 
in screen-art is emphasized; shots of 
travel put over the idea that films bring 
the world to a patron's chair, while well- 
animated titles and cartoons stress the 
industry's financial importance. The 
trailers are finely dressed with art titles, 
and a big demand has already come for 
them from key-cities where exhibitors 
have formed their Greater Movie Sea- 
son organizations. National Screen 
Service conforms with other manufactur- 
ers in making their offerings available 
at cost, the 200 ft. trailer being $6 00 and 
the 100 ft. production, $3.50. 



HE REEL JOURNAL 



Campaign Committee Named for St. Louis 

St. Louis, Mo. — Joe Mogler, president 
of the local Motion Picture Theatre 
Owners, was elected general manager of 
the St. Louis Greater Movie Season Cam- 
paign at an enthusiastic meeting of ex- 
hibitors. Fred Brinkmcver, general man- 
ager of the Skouras Circuit, will be as- 
sistant general manager. The finance 
committee is as follows: George Mc- 
Kean, chairman ; Oscar Lehr, assistant 
manager; Eugene Freund, Henry Shearer, 
Harry Koplar, Hershel Stuart. Harry 
Greeman, Tom Meyers, Charles Skouras, 
Fred Wehrenberg, William Goldman, Fred 
Cornwall, Mike Nash, John Karzin. 

Spyros Skouras is chairman of the 
newspaper committee with the follow- 
ing associates; J. Hill, assistant chair- 



man; William Goldman, Win Saal and 
H. Stromberg. 

Publicity Committee : Reeves Espy. 
chairman; D. Dygart, assistant chairman; 
George Gabriel, Maurice Davis, Al Marks, 
Morris Stahl, M. Reeves, Charles Gold- 
man, Claude McKean. Harry Neimeyer, 
lack Schultz, Chas. W. and Arthur Wade. 

Parade Committee : Fred Wehren- 
berg, chairman ; Sam Koplar, assistant 
chairman ; Harry Weiss, Herbert Kraus, 
Thomas'. |MlcKean, I. Koenig v » Bessie 
Schulter, Dave Nelson. Wm. Shearer, 
Benj. Harris, Jos. Wagner, J. D. Hill, 
Harry Hynes. 

Ten thousand dollars was voted for 
carrying on the campaign. 
Kansas City Fixes Budget of $5,000 for 
Campaign. 

Kansas City. Mo.— R. R. Biechele, 
president of the M. P. T. O. is organiz- 
ing Kansas-Missouri exhibitors for state- 
wide drives, while Kansas City plans to 
start with an extensive poster display, 
developing from that into a newspaper 
and merchant co-operative campaign, di- 
rected by Jay Means, general manager. 
Parades will be a feature of the season, 
according to present intentions, with Wil- 
liam Flynn, of the Globe Theatre, in 
charge of the necessary organization. 
Dave Harding of Capitol Enterprises 
and Jack Roth of the Isis Theatre, in 
conjunction with Bruce Fowler, manager 
of the new Newman Theatre, and R. R. 
Biechele. have arranged a budget of 
So.000. 

Theatres and exchanges are well repre- 
sented on the publicity committee, the 
personnel being, Samuel Carver, Liberty- 
Theatre, general manager; Bob Gary. 
L r niversal assistant manager; R. Cunning- 
ham, Paramount, and Wm. Jacob*, Royal 
Theatre, committeemen. Arthur Cole of 
Paramount will bring the season to the 
attention of civic and commercial clubs. 



Page Seven 
A MILLION IN BUILDING. 



Universal to Spend Huge Sum in Expan- 
sion Program. 



Universal City — Construction work is 
under way on the million-dollar expan- 
sion program at Universal City, outlined 
the first of the year with the plans for 
the forthcoming schedule of productions. 
New permanent buildings of varied kinds 
are now in course of construction in what 
is one of the largest single building pro- 
grams ever arranged in the history of 
the motion picture industry. 

Buildings now under course of construc- 
tion at Universal City include the fol- 
lowing : 

One new semi-exterior iron stage of 
in dimension and fifty feet in height. 

One new simi-exterior iron stage of 
the same dimensions. 

Three new projection-room buildings. 

New office building, containing offices 
for production managers and techincal 
heads. 



"Jack o' Diamonds" Next Comedy Drama 
Through F. B. O. 

"Jack o' Diamonds'' will be Maurice 
Flynn's next comedy drama for Film 
Booking Offices, according to an an- 
nouncement by Harry Garson. head of 
Globe Pictures Corporation, by which 
the Flynn attractions are being made at 
F. B. O. "Jack o' Diamonds" is a crook 
comedy with romance and mystery and 
a fast finish in which a motor boat race 
and aquatic carnival are colorful fea- 
tures. Production will start this week. 
The story is by Rob Wagner and con- 
tinuity- bv Dorothy Orr. 



"PRINCE OF PILSEN" ON SCREEN. 

"The Prince of Pilsen" is coining to 
the screen via Producers Distributing 
Corporation. 

A. H. Sebastian, general manager of 
Belasco Productions, has purchased the 
motion picture rights to this classic o' 
the stage, and the production will lie 
filmed by his organization at the 
Hollywood Studios in Hollywood. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put ihe picture over. 




The Farewell Banquet tendered Frank L. Newman by his friends. 



Page Eight 



THE REEL JOURNAL 



July 4, 1925 



P. D. C. Plan to "Speed 
Up" Contract "Okays" 

Acceptance of All Date Propositions 
Placed in District Control. 



Pathe Program For 

July 5, Announced 



FOUR ON BROADWAY. 



A new system of handling contracts 
that marks a radical departure from 
present slow and cumbersome methods, 
lias been devised by John C. Flinn, vice- 
president and general manager of Pro- 
ducers Distributing Corporation, and will 
be put into operation immediately, Louis 
Reichert, Kansas City manager, has an- 
nounced. 

The new system which is being worked 
out by W. J. Morgan, sales manager of 
the company will facilitate the official 
acceptance or rejection of all booking 
contracts, establish a more equitable trad- 
ing basis and by speeding up all matters 
of adjustment, serve exhibitors in a 
prompt, efficient, business-like manner, it 
is claimed. 

The system of handling booking con- 
tracts, now in vogue in all distributing 
organizations, calls for the submission 
of all contracts to the home office in 
New York for official acceptance or re- 
jection. This necessitates delays ranging 
from two days to three weeks before 
the contract is officially endorsed and 
in cases where the price or conditions 
of the contract do not meet with the 
approval of the home office, it may be 
a matter of four weeks or longer before 
a satisfactory agreement is reached, 
Reichert said. 

The new system as devised by Mr. 
Flinn eliminates these long and wholly 
unbusiness-like delays, and makes the 
acceptance or rejection of a contract a 
matter of one or two days, regardless of 
where the exhibitor is located. 

This logical and obviously beneficial 
change is accomplished by placing the 
matter of accepting or rejecting con- 
tracts in the hands of the company's di- 
vision managers, who will hereafter have 
the fullest authority on all deals between 
exhibitors and Producers Distributing 
Corporation. And to still further reduce 
delays and render correspondingly great- 
er service to the exhibitors, the Produc- 
ers Distributing Corporation will re-di- 
yision the country and instead of hav- 
ing four divisions as at present, there 
will be eight divisions, each with a di- 
in '"ii manager who is thoroughly con- 
versant with actual and current condi- 
tions i n every spot in his territory, and 
therefore in position to pass on the equit- 
ability of every contract submitted to 
him for approval. 

Plan for Greater Movie Season 



^Kpcp 




B. O. Places Special Pictures 
Month Record. 



Pathe will release another of the 
"Stereoscopik" novelty reels, entitled 
"Ouch !" in the program of short-subjects 
for the week of July 5th, which also in- 
cludes two Hal Roach comedies, a chap- 
ter of "Sunken Silver," the current Pathe- 
serial, the Pathe Review, "Topics of the 
Day," "Aesop's Film Fables'' and two is- 
sues of the every popular Pathe News, 
J. A. Epperson, Kansas City manager, 
has announced. 

"Ouch'' is the third "Stereoscopik'' to 
be released and is reported to be even 
more entertaining than its predecessors> 
"Zowie," and "Luna-Cy." The manner 
in which these Ives-Leventhal third di- 
mension films create a sense of perspec- 
tive is nothing short of marvelous, is the 
general tenor of hundreds of letters re- 
ceived at the Pathe Home Office from 
exhibitors all over the country. 

"Isn't Life Terrible?'' is the title of 
the Hal Roach two-reel comedy which 
presents Charley Chase in a series of va- 
cation experiences that are right in sea- 
son. 

"Chasing the Chaser" is a one-reel 
comedy with Jimmie Finlayson as a hus- 
band who has never gone wrong but is 
constantly skidding. 



To Film Booking Offices of America, 
Inc., goes the distincton of being the 
first independent producer in the mo- 
tion picture industry to play four pic- 
tures on Broadway in one month. 

The latest F. B. O. offering, "Smooth 
as Satin," starring Evelyn Brent, based 
on the famous stage play, "The Chatter- 
box," by Bayard Veiller, went into the 
Capitol Theatre, on Sunday, June 21st. 
"Smooth as Satin" is the third F. B. O. 
production to play the huge Broadway 
house during a period of four weeks, 
while "If Marriage Fails,'' a C. Gard- 
ner Sullivan production, was booked for 
showing at the Colony Theatre the week 
of May 31st. 



'LIGHTNIN" SERIES THROUGH 
STANDARD 



With the announcement on another 
page of this issue, by the Standard Film 
Exchange, of eight Btg Timber Pro- 
ductions, featuring "Lightning," known 
as the Super-Dog, one may get an idea 
of the Standard's policy of bigger and 
better out-door pictures for the comiing 
season. 

Plan for Greater Movie Season 



Save dates for 



£ad&ev 




starring 



Owen Davis' Brilliant 

Broadway Stage Hit 

Directed by 

Kdward Slomari 



Virginia 

Valli 



Two beautiful women 
mark tbe road — and 
in opposite directions 
— for a man to fol- 
low. On the one is 
romance and adven- 
ture, tears and laugh- 
ter. On the other — 
here is the different 
story, true and real, 
with all that men 
and women love and 
live for. 

With 
Forrest Stanley 
Holmes Herbert 
Margaret Livingston 
George Fawcett 
Priscilla Moran 



UNIVERSALJEWEL 



July 4, 1925 



THE REEL JOURNAL 

FILM MUTILATION 

AND HOW TO PREVENT IT 



Page Nine 



PROPER ALIGNMENT OF UPPER 
MAGAZINE. 

One widely used projection machine 
has an adjustment on the top magazine 
which allows for its proper alignment. 
Unless great care is taken to see that 
the magazine is in line, the film coming 
from the valve rollers will not feed 
squarely under the idle roller. This gen- 
erally causes fractured film to crack from 
the perforations to the edge of the film. 
This improper alignment also causes 
film breaks resulting from film with 
nicked edges and from loose splices com- 
ing in direct contact with the side of 
the valve. 

SIZE OF IDLER ROLLERS. 
The idler roller on the same machine 
mentioned above is y 2 " diameter and 
causes the film to make a sharp turn on 
itself. On a roller of this size film 
which has been dried out and thus has 
become brittle may break especially if 
there is an improper amount of tension 
on the feed roll. 

If trouble of this nature is encoun- 
tered the substitution of a larger roller, 
preferably the diameter of a sprocket 
namely, 15/16" is a practical remedy. 
This means but a small amount of work, 
as only a simple extension is necessary 
to allow the proper amount of clearance 
and it will be found to be the well worth 
while. 

REELS. 
Bent reels and reels with loose and 
sharp edges flanges should be discarded 
immediately. 

FRAMING 
In framing a picture, it is common 
practice to move the framing lever very 
quickly. Figure 12 shows what happens 
to the film when the framing lever is 
given a sharp, downward blow on a pro- 
jector where the complete intermittent 
carriage moves as one unitt. Figure 13 
shows the same damaging result on a 
model on which the intermittent sprocket 
only moves in synchronism with the 
framing lever. 
FILM LOOPS. 
E x c e s s i v ely 
large upper or 
lower loops either 
cause a rattle in 
the film guard 
above or allow 
the film to drag 
in any oil which 
may be present be- 
low. The film 
also has a ten- 
dency to jump the 
sprockets, which 
can take place if 
tlie idlers are set 
too far from the 
sprockets. 

The practice of 
resetting loops 
while the projec- 
tor is running 
should be dis- 
couraged as in 

many cases the sprocket teeth strike out- 
side of the perforations, or otherwise 
damage the film. 



FILM TRACKS OR TRAP SHOES 




lie. 12. Suddenly Jerk- 
ing the framing lever 
on this machine puts a 
kink in the film shown 
by the arrow. Frame 
carefully and slowly. 




Fig. 13. On this type of projector, also in 
common use. huckling nf the film will occur 
if framing is aone) too rapidly. 

Many scratches arc caused by worn 
film tracks, or trap-shoes as they are 
known on one of the projectors, allow- 
ing the face of the film to scrape against 
the recessed aperture plate. 

Such tracks or trap-shoes together 
with all tension shoes or door pads that 
show a "wavy" or badly worn-down sur- 
face, should be replaced by new ones. 

FIRE OR VALVE ROLLERS. 

The valve rollers of both magazines 
should always be kept cleaiv Care should 
be taken to see that they revolve freely 
as a sticking roller can cause bad emul- 
sion scratches, especially if it is worn, 
1 hereby allowing the center of the roller 
to come in direct contact with the face 
of the film. This is especially true of the 
upper magazine rollers around which dirt 
and small pieces of film very often ac- 
cumulate. 

ADJUSTMENT OF FILM TRAP DOOR 

On one make of projection machine the 
film trap door is designed so that it can 
be easily removed by merely lifting it 
from its holder. In replacing this film 
trap door care should be taken to see that 
it is seated properly, as unless this is 
done one is liable to ruin the intermit- 
tent sprocket, bend the shaft as well as 
ruin the film which happens to be run- 
ning through the projector at the time. 

STRIPPERS ON UPPER AND LOWER 
SPROCKETS. 

On sonic projectors, so called strippers 
or stripping plates are provided to pre- 
vent, by any chance, the film from wind- 
ing around or "following" the sprockets 
as well as to remove any accumulation of 
dirt that may tend to form at either side 
of the sprocket teeth. In resetting these 
strippers after the replacement of 
sprockets, extreme care must be taken to 
see that they do not come in contact 
with the teeth as this will cause the 
teeth to wear to a sharp edge which 
will damage any film coming in contact 
with it. 

UNNECESSARY OILING. 

Flooding the mechanism with oil is 
unnecessary and causes oil to get on the 
film. Dust then adheres to the film mak- 
ing good clear projection impossible. 
This practice also is a fire hazard as oily 
film will catch fire a great deal easier 
than that which is clean. Aside from 
the intermittent case, one drop of good 
oil in each oil hole will be sufficient for 
the average day's run. 



ONE METHOD OF TRACING FILM 
DAMAGE. 

Film damage can sometimes be more 
easily traced if it will be remembered 
that certain projectors run the film emul- 
sion or dull side against all three 
sprockets. For example; if film is re- 
ceived showing tooth marks on the emul- 
sion side, it is fairly simple to determine 
on what make or makes of projectors 
this film has been run, especially if the 
investigator has familiarized himself with 
the different types of sprocket teeth. 
WHY FILM SHOULD BE WAXED. 
In conclusion, special attention is drawn 
to the desirability of waxing new prints 
along the perforations to prevent un- 
steadiness and premature breakdown. 

In making the light sensitive emulsion 
of motion picture film one of the chief 
ingredients is gelatin — a substance which 
readily absorbs and gives off moisture. 
In freshly developed film the gelatin con- 
tains a considerably higher percentage of 
moisture than is found in seasoned film, 
and when in this condition it is easily 
affected by heat, tending to make it soft 
and tacky, particularly in a moist at- 
mosphere. The first point at which new 
film comes in contact with unusual tem- 
perature is at the aperture plate of the 
projector where the light is concentrated, 
producing heat to a degree which softens 
the gelatin and causes it to collect on 
the tension springs or shoes where it 
rapidly dries and forms a flint-like de- 
posit. As the new film is projected, the 
hardened deposit of gelatin continues to 
accumulate and offers further resistance, 
causing scratches along the perforations. 
As the resistance increases there is the 
added danger of the teeth of the inter- 
mittent sprocket tearing and damag 
the perforations, sometimes to an extent 
where injury to the print is irreparable. 
Careful waxing produces, under the ac- 
tion of beat, a smooth and polished sur- 
face on the gelatin along the perfora- 
tions; provided against undue straining 
during the first projections of new print ; 
materially benefits successive runs, and 
greatly prolongs the commercial life of 
the prints. 

Cold wax should never he used i, ii is 
impossible to apply it evenly. There is 
also the danger with the cold method 
of over-waxing with the result that, in 
contact with the heated pressure springs, 
the wax melts and spreads over the pic- 
ture. A very slight application is all 
that is necessary and is best accom- 
plished by a waxing machine which de- 
posits a thin layer of hot wax along the 
perforations. New prints treated in this 
manner require no further waxing. 



The Reel Journal, in co-operation 
with the Eastman Kodak Company, is 
presenting a series of articles on the 
subject of film care, with a hope that 
the "bad print" situation will be re- 
lieved. This is the last of the series. 
For those who wish additional copies 
of the first three articles, we have a 
limited number on hand which we 
will gladly furnish on request. 




UNIVERSAL 




Carl Laemmle's "SEE AMERICA FIRST" Expedition exploiting 
54 from Universal, the 2nd White List. The greatest transconti- 
nental exploitation tour ever attempted. Watch for it! 



LAURA LA PLANTE 

in The Teaser 

with PAT O'M ALLEY 



6 



From the Wm. A. Brady 
Broadway Stage Success 
bv Adelaide Matthews and 
Martha M. Stanley, with a cast 
including Wyndham Stand- 
ing, Margaret Quimby, Hcdda 
Hopper, Walter McGrail. 

Directed by Wm. A. Seiter 



MARY PHILBIN 



in 



Stella Maris 



13 



By 
WM. J. LOCKE 

A Charles Brabin 
Production 



HOOT GIBSON 



in 



Kings Up 



20 



By 
RALPH SPENCE 

Directed by 
Edward Laemmle 



The 

Still Alarm 

Adapted by Harvey O'Higgins 

^^^^ From the famous 
^^^B ^■B si age play by 
W / Joseph Arthurand 

A. C. Wheeler 



Li 



Directed by 
Edward Laemmle 



HOUSE PETERS in 
The StormBreaker 

with RUTH CLIFFORD 



7 



Supporting Cast includes: 

Mrs. Lou Tellegen, Jere 
Austin, Gertrude Clair, 
Lionel Belmore, Ray 
Hallor. From the Novel 
by Charles Guernon. 

Directed by Edward Sioman 



1 



REGINALD 
DENNY 

in California 
Straight Ahead 

By Byron Morgan. Cast: Ger- 
trude Olmstead, Tom Wilson, 
Frances Raymond, John Stepp* 
ling, Charles Gerrard, Fred Es» 
melton, Lucille Ward. Leo Nomis 

A Harry Pollard Production 



REGINALD 
DENNY 

in Where Was I? 



My Old Dutch 

by Albert Chevalier and 
Arthur Shirley, featuring 

MAYMcAVOY PAT O'M ALLEY 
CULLEN LANDIS 

HJEAN HERSHOLT 
AGNES STEELE 
and EDGAR 
KENNEDY 
A Lawrence Trimble 
Production 



HOUSE PETERS in 

The 
Man from Outside 



21 



Greater than 
either of his 
two recent 
big successes 



Sporting Life 

With a Big 
All Star Cast 



28 



Famous Drury Lane 
Melodrama by Sey- 
mour Hicks and Cecil 
Raleigh 

A Maurice Tourneur 
Production 



8 



with Tyrone Power, Pauline 
Garon. Marian Nixon, Otis 
Harlan, Chester Conklin, Lee 
Moran, Wm. Turner. 

From the Magazine Story by 
Edgar Franklin. 

Directed by Wm. A. Seiter 



REX BEACH'i 

The 
Qoose Won 



2 



with Jack Pickforc 

Dresser, Constance 

heading a brilliant Ci 

ing: Gustav Von Si 

James O. Barrows 

Cooper, George N 

A Clarence Br 

Production! 



HOOT GIBS 

^ The Arize 

Sweepsta 



HOOT GIBSON 

in The Man in 
the Saddle 

Adapted from the 
Novel, "A Daughter of 

the Dons" 
By Wm. McLeod Raine 
Cast: Virginia Browne 
Faire.Georgie Grandee, 
Cesare Gravina, Otto 
Hoffman. Directed by 
Herbert Blache 



15 



9 



by Charles A. I 

Cast: Helen Lyncl 

King, George Ovev, 

Cullough, Kate Prict 

Benedict 

Directed by Cliffoi 



REGINAL1 
DENNY 
in The Whole 
Town's To 



16 



MARY PHILBIN 
in Sally in 
Our Alley 



11 



By 
JOHNS 
^ ^ CHICKERING 



His People 

with Alexander Carr 
and Rudolph Schildkraut 



29 



Story by 

ISIDORE 

BERNSTEIN 



From the St; 

B' 

John Erne 

Anita 

A Harry 
Produ. 



REGINAL1 
DENNY 

in This Way 



23 



Nov 
FREDi 

ISH 



HOOT GIBS 

in The Cafg< 

Stampede 



30 



with \ 
Browr 

Stoi 
Richat 

Dir 

I 
Herber 



SAVE A DATE 




For 
1925-26 



GOT GIBSON 

in 

pook Ranch 



\ 



by Raymond Shrock 
and Edward Sedgwick 

Cast includes: Jules CowIeB, 

Helen Ferguson, Robert 

NU K tin and Frank Rice 

Directed by Edward Laemmle 



VIRGINIA VALLI and 
EUGENE O'BRIEN 



Siege 



Dorothy Canfield's 

ie Home Maker 

with ALICE JOYCE 
and CLIVE BROOK 



4 



Serialized in Collier's and 
published as a novel by 

SAMUEL HOPKINS 
ADAMS 

Cast: Mary Alden, Marc Mac- 
Dermott, Beatrice Burnham, 
W. H.Turner, Kingsley Ben- 
edict, Spottiswoode Aitken 
A Svend Qade Production 



NORMAN KERRY 
^ Beauty and 
the Brute 

with PATSY RUTH MILLER 







Supported by a Cast 
including: George 
Fawcett, Mary Camp- 
bell, Martha Mattox, 
Jacqueline Wells 

A King Baggot 
Production 



ORMAN KERRY 



n the Frontier 



GLENN HUNTER 

in 

The Little Qiant 

with Edna Murphy 

and David Higgins 



11 



From the Saturday Even- 
ing Post Story 
"Once a Peddler'* 
by Hugh McNair Kehlar 

A Will Nigh Production 



5 



with a fine supporting Cast 
including PhiloMcCulIough, 
Joseph J. Dowling, Harry 
Todd and Doreen Turner. 

Story by Isidore Bernstein 

An Edward Sedgwick 
Production 



LAURA LA PLANTE 
inTheBeautifulCheat 

with AlexanderCarr, Harry Myers, 
Kate Price, Helen Dunbar, Tom S. 
Guise, Bertram Grassby, Prince 
YouccaTroubetikoy 

From the Saturday Even- 
ing Post Story 
"Doubling for Cupid" 
by Nina Wilcox Putnam 

Directed by Edu'.Sloman 



12 



L7 



by Ralph Spence 



Directed by 
Edward Sedg*viclc 



REGINALD 
DENNY 
The Love Thrill 
ivith Laura La Plante 



TEMPLE BAILEY'S 

Peacock 

Feathers 

with Jacqueline Logan 
and Cullen Landis 



18 



with a supporting Cast in- 
cluding: George Fawcett, 
Edwin J. Brady, Carolyn 
Irwin , Ward Crane, May 
King.PrinceTroubetzkoy 

A St>end Qade Production 



14 



By 

BYRON 
MORGAN 



• 



[Tie stars for these dates 

forecast great power 

at your box office 



HOOT GIBSON 

in Chip of the 

Flying U 



Two Blocks Away 

with George Sidney 
and Charles Murray 



19 



THE STAGE PLAY 
BY 

AARON 
HOFFMAN 



25 



From the Novel 
by B.M. Bowers 

Directed by 
Herbert Blache 






The money-moon will 
shine throughout the 
year for exhibitors 
playing these pictures 



NORMAN KERRY 

m Under 
Western Skies 



26 



To be filmed 

during the 

1925 Pendleton 

Roundup 




You will eclipse all 

previous records and 

competition on these 

dates! 



30 great Jewels, 
the finest features 
ever produced 
by any company, 
are included in 
Carl Laemmle's 




White 
List 




FOR EVERY ONE! 



RELEASED THROUGH 







STANDAR 

FILM EXCHANGE 



111 W. 18th Street 



Kansas Cit 






I 



JESSE J. &OLD BURG- 
e ^presents \ 

}A Gtt WiH 'jkeSuperDog 

In aseries of Big Timber Productions, 
each with a seperate anddistinct cash value 
and each a gem of motion picture artistry faction 

1 'HI5 MASTERS VOICE" 
2'LIGHTNIN' STRIKES" 
5 "THE FOREST KIN G" : 
4 "FLAMING TIMBER/ 
o^'THE DANGER GALL/ 
'6 ."PAL 6' THE REDWOODS 
7'THE SILENT HEkO" ; 
8 "CRIMSON FANGS" 




M 




m 



July 4, 1925 
"BRAVE HEART" IS TITLE. 



THE REEL JOURNAL 



P. D. C. Film Presents American Indian 
at College. 



Producers Distributing Corporation an- 
nounces that the Cecil B De Mille pro- 
duction adapted from the stage ,play 
"Strongheart" by William De Mille will 
be produced under the title of "Brave- 
heart." . 

De Mille is planning to make this epic 
of Indian college life one of the most 
important pictures of the year. Mary 
O'Hara is now at work on the transcrip- 
tion and the picture will be produced on 
a lavish scale that will dramatically pre- 
sent the modern American Indian of edu- 
cation in college, on the football field 
and at home on the reservation 

Rod La Rocque will be starred in the 
title role under the direction of Rupert 
Julian. 

Buster Keaton's Next 

Will Be 'Go West" 

A wire from the coast announces that 
Buster Keaton's next picture will be an 
original story called "Go West." which 
he has written in collaboration with 
Raymond Cannon and Lex Neal. This 
production, it is predicted, will surpass 
all previous Keaton pictures in dramatic 
and comic effectiveness. It is a hila- 
rious story depicting the adventures of 
a young Easterner who takes with im- 
mense earnestness the famous advice of 
Horace Greelev— "Go West, young man." 



F. N. Buys "MLLE. MODISTE." 

New York— First National has pur- 
chased the rights to "Mademoiselle 
Modiste," the musical comedy in which 
Fritzi Scheff appeared. 




Vaudeville 

Will Be Your Life 
Saver All Through 
the Surnmer. Don't 
Wait — Book Now 
Through 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OP THE ORPHEUM 

CIRCUIT 

J. JOLLY JONES, JR., Mgr. 

1101 Mninstreet Theatre Bldg. 

KANSAS CITY, MO. 

Phones: Offiee — Grnnd 1S00; Resi- 
dence — Hyde Park 5552 



16,000 BILLBOARDS TO BOOST 
GREATER MOVIE SEASON? 

Atlantic City, N. J.— What is es- 
timated to be a gift of more than 
$100,000 in billboard space was pre- 
sented to the Greater Movie Sea- 
son Campaign at a meeting of the 
Board of Directors of the Poster 
Advertising Association at the 
Hotel Traymore. 

This association, headed by W. 
W. Workman of Richmond, Va., 
which represents 1,600 billboards 
plants throughout the United Sates, 
investigated thoroughly the plans 
of the Motion Picture Producers 
and Distributors of America, Inc., 
for Greater Movie Season and 
adopted a resolution calling upon all 
its members to contribute billboard 
space to the various Greater Movie 
Season Committees throughout the 
countrv. 

These boards will be given by 
the billposting company in each 
city to the local committee, to use 
as "they see fit. The local com- 
mittee "will provide the posters. 

If each of the 1,600 plant owners 
contribute an average of only ten 
boards, this means that the Poster 
Advertising Association has given 
16,000 boards to Greater Movie 
Season. 
. „******** 



Page Thirteen 
FAMOUS SIGNS ZIEGFELD. 



Renowned Producer to Make Series for 
Screen on 5-Year Contract. 



One of the most important motion pic- 
ture transactions in several months was 
made known this week by Jesse L. Lasky, 
first vice-president of Famous Players- 
Lasky Corporation, when he announced 
that Florenz Ziegfeld had signed a five- 
year contract to produce a series of Para- 
mount pictures that would bring to the 
screen the type of productions that have 
made Ziegfeld famous for lavish enter- 
tainment. Ben Blotcky, Kansas City 
manager, has announced. 

The pictures, which will be made in 
tile Paramount studios, will be produced 
under the personal supervision of Mr. 
Ziegfeld's "Glorifying the American Girl" 
and will be directed by Allan Dwan, 
producer of "Robin Hood," "Manhandled." 
"The Coast of Folly" and other notable 
screen successes. 

Many of the artists who have been 
identified with the Ziegfeld productions 
and most of the famous Ziegfeld beauties 
will appear in "Glorifying the American 
Girl" and other Ziegfeld-Paramount pic- 
tures. The story for "Glorifying the 
American Girl" is being written under 
Mr. Ziegfeld's direction and it is ex- 
pected that actual production on the pic- 
ture will start August 31. 



Came pi 
COMEDIES >• 

When his feature is long 
— when for any reason his 
program calls for a one-reel 
comedy full of snap and 
vigor, full of laughs and 
thrills, full of fast rough- 
and-tumble action — every 
showman who has once 
tried them just naturally 
turns to CAMEO COM- 
EDIES. 

Here are six new CAMEO 
COMEDIES, featuring 
CLIFF BOWES and 
VIRGINIA VANCE, that 
will send 'em away happy. 

"Ship Shape" "High Hopes" 

"Inside Out" "Welcome Danger" 
"Merrymakers" "Have a Heart" 




f^cULoatlcrruxt ($x£U,\*aJ 



THESPICE OFTHE PROG* 



MIDWEST EDUCATIONAL rlUvi EXCHANGE 

130 West 18th Street, Kansas City, Mo. 

C. F. SENNING, Branch Manager. 



Page Fourteen 



THE REEL JOURNAL 



July 4, 1925 



10,000 Indians in Scenes 
of "Vanishing American" 

Since the Indian outbreak of almost 
fifty years ago when the tribes assem- 
bled on the Little Big Horn and massa- 
cred the pursuing party under General 
Custer, there has never been a meeting 
of the tribes to approach the proportions 
of the one at Kayenta, the Indian trad- 
ing post on the Navajo reservation in 
Arizona. Then thousand members of the 
Apache, Navajo, Hopi. Supuais, Havasu- 
pais and Wallapais, tribes are encamped 
there to take part in the motion picture 
production of "The Vanishing American," 
an epic story of the passing of the red 
man written by Zane Grey. 

William K. Howard is making the pro- 
duction for Paramount with Richard Dix 
in the title role, and Lois Wilson as lead- 
ing lady. They are the only players to 
be named so far by Jesse L. Lasky, first 
vice-president of Famous Players-Lasky 
Corporation in charge of production. 



CIGARETTES AND SILKS POINT TO 
METRO-GOLDWYN PICTURE. 

A window display of cigarettes and an- 
other window full of silk gowns recently 
attracted attention to the showing of 
Hobart Henley's "'Sinners in Silk" at 
the Elite Theatre Theatre in Waukegan, 
III. Announcements of the showing were 
prominently displayed in these windows 
with stills from the picture, and exploited 
the showing effectively. Charles Glic- 
kauf, Metro-Goldwyn exploiteer, induced 
the management of the Elite to use 
seven inches of additional newspaper ad- 
vertising space and 1,000 heralds were 
distributed. Fifty window cards were 
used in the campaign and trailers were 
run in the theatre for ten days in ad- 
vance of the premiere. A special lobby 
display helped put the picture over also. 

Plan for Greater Movie Season 



HEADQUARTERS 

For Exhibitors and Film Men 

agV HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kaniti 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 






"Charley's Aunt," Producers big pic- 
ture starring Syd Chaplin, is still go- 
ing strong in the territory with a large 
number of bookings, according to the 
Kansas City office. 

* * * 

T. O. Byerle, First National branch 
manager in Kansas City was a visitor in 
the Kansas Territory the past week. 

* * * 

Louis Reichert, P. D. C manager in 
Kansas City, left Wednesday for a trip 
reaching Atchinison, Topeka, Leaven- 
worth and other Kansas key towns. 

* * * 

Among the Movie Row callers of the 
past week were: Charley Sears, Sears 
Circuit, Nevada; M. W. Jencks, Orpheum, 
Topeka; C. L. M'cVey, Dreamland, Her- 
ington ; Ed Peskay. Penn, St. Joe; Bar- 
ney Dubinsky, Tootle, St. Joe; Mr. and 
Mrs. G. H. Fry, Peoples Theatre, Pleasant 
Hill, Mo; Stanley Chambers, Miller En- 
terprises, Wichita, and W. H. Weber, 
Echo Theatre, Great Bend, Kas. 

* * * 

C. F. Senning, Educational manager, 
and C. E. Gregory, Metro-Goldwyn man- 
ager in Kansas City, were out in the 
territory lini'ing up fall business this 
week. 

* * * 

The Kansas City First National ex- 
change is installing new steel poster 
racks. Looks like the advertising busi- 
ness must be getting pretty heavy. 

* * * 

Charles Russell, is now traveling the 
territory for Midwest Film Distributors, 
Inc., E. C. Rhoden, manager, has an- 
nounced. 

* * * 

R. H. Jones, formerly booker for Mid- 
west Film Distributors, Inc., has resigned 
and returned to his old home in Dallas. 
He was succeeded by "Speed Spook'"' 
Thompson, formerly in charge of the 
"Speed Spook" car exploitation in this 
territory. 

* * * 

Henry Ginsberg, president of the 
Henry Ginsberg Distributing Corporation, 
paid brief calls to the Independent ex- 
changes last week in the interest of his 
1925-26 productions. 

* * * 

Frank L. Newman, Jr., left Monday 
for Peoria. 111., where he will take charge 
of the advertising sales department in 
the Famous Players-Lasky Corporation 
branch office. 

* * * 

Saw S. A. "Dad" Davidson of Neode- 
sha, Kansas, at several of the exchanges 
this past week. "Dad" is as cheerful as 
ever. 

* * * 

Roy Churchill, branch manager for F. 
B. O., has bought a 500-acre farm near 
Chillicothe, Mo., and extends an invita- 
I" 1 " to all exhibitors and film men to 
come out and go duck hunting this win- 
ter. 



Earl Wachter made his re-appearance 
on Movie Row the other day. Earl has 
recently been working in Chicago. Just 

back home for a little visit. 

* * * 

M. A. Kahn of Preferred Pictures is 
a busy boy. Mike's been on the road 
steadily now for the past four weeks. 
Chasing the elusive contract is an en- 
gaging pastime in this kind of weather. 

* * * 

Heard word of Al Kahn. AI has be- 
come a real estater in Florida and is buy- 
ing up acreage with the same strategy 
that he bought films. It's a great coun- 
try, says Al. and it's a great business. 
But he doesn't say he's given up the show 

business — so maybe he'll come back. 
" * * * 

Tom Byerle, First National branch 
manager, has had to do a lot of alibiing 
the past week. Tom says he's not a 
walking ad for Climax Chewing Tobacco, 
nor is be all swelled up on account of 
First National's Winner Group — it's just 
the result of a good old fashioned tooth- 
ache. 

* * * 

The Standard Film exchange seems to 
be very happy over the outlook of the 
coming season and its new product just 
acquired. 

* * * 

Mr. and Mrs. "Marty" Williams 
have announced the birth of a rousing 
son, "Dick," who arrived last Friday. 
The youngster is reported to have a 
gift of the linguist, which is no doubt 
hereditary from his father. 



'PARISIAN NIGHTS" 
LIKED. 



WELL 



New York Critics Favorable in Reviews 
of F. B. O. Picture. 

New York — "Parisian Nights," the 
second F. B. O. Gold Bond special which 
played the Capitol Theatre, New York, 
in May, received the enthusiastic en- 
dorsement of the New York newspaper 
reviewers who saw the picture on the 
opening day, Sunday, May 31st. 

Despite the week-end holiday (Decora- 
tion Day) the Capitol Theatre played to 
capacity audiences Sunday afternoon and 
evening. 
The New York American says: 
"Parisian Nights full of thrills." 
George Gerhard in the Evening World 
says : 

"Rene Adoree * * *walks off with all 
tin- honors. But, outside of Miss Adoree's 
stellar work, there are other things in 
'Parisian Nights' which make it worth 
while * * * the story * * * ingeniously 
done. The best of these was an exhibi- 
tion of sculpture at which Parisian critics 
were saying that the statues were not 
at all life-like and then the statues, which 
were posed, get up and walk out of the 
room. "Parisian Nights" is just loaded 
with dyed-in-the wool melodrama * * * 
it is very stirring. * * * " 



July 4, 1925 

Vidor to Direct Lillian 
Gish in "La Boheme" 



King Vidor has been chosen by Metro- 
Goldwyn-Mayer to direct Lillian Gish in 
"La Boheme," her first picture for this 
producing organization. The scenario 
for this production is now being com- 
pleted by Mine. '.Fred Diegresac,' and 
technical preparations for the making of 
the picture have started at the Culver 
City studios. 

Miss Gish is reported exceedingly 
pleased over the selection of Vidor, whose 
amazing versatility has been made evi- 
dent through a series of remarkably suc- 
cessful pictures, all of which hava 
differed markedly from one another and 
yet have all combined artistic value with 
popular appeal. His most recent suc- 
cesses have been : ''Wine of Youth," 
adapted by Carey Wilson from the 
Rachel Crothers play. "Mary the Third"; 
Elinor Glyn's, "His Hour"; "Wife of the 
Centaur." adapted by Douglas Z. Doty 
from the novel by Cyril Hume, and 
"Proud Flesh," the Lawrence Rising 
story adapted to the screen by Harry 
Behn and Agnes Christine Johnston. 
Eleanor Boardman, Pat O'Malley and 
Harrison Ford are featured in the latter 
production, which is proving enormously 
popular throughout the country. 



OLATHE BOY TO F.-P.-L. 
ACTOR'S TRAINING SCHOOL 



Charles E. Rodgers, 20 years old, of 
Olathe. Kansas, has been successful in 
being selected as the candidate from 
this territory to the School for Actors, 
to be conducted in New York by the 
Famous-Players-Lasky corporation, Earl 
Cunningham, local Paramount exploiteer, 
has announced. 

Rodgers is a blond, and of a type 
which is expected will screen well, Cun- 
ningham said. He is the son of the 
editor of the Olathe Mirror. 



FOX NAMES NEW HEADS. 

The enlargement and reorganization of 
the Publicity and Advertising Department 
of Fox Film Corporation has now been 
completed by the appointment by James 
R. Grainger, general sales manager, of 
Ned Holmes as exploitation manager, ac- 
cording to M. A. Levy, local manager. 

This now gives a strong line-up of de- 
partment heads under the general super- 
vision^ of Vivian M. Moses, director of 
publicity and advertising. They are, G. 
K. Rudolph, publicity manager; Ned 
Holmes, exploitation manager, and Donn 
McEhvaine, manager accessorv division. 
It is understood that the creation of ad- 
vertising copy will be personally looked 
after by Mr. Moses. 

Plan for Greater Mot'ie Season 



THE REEL JOURNAL 

"The Lost World" in 

Two Extended Runs 

Originally booked for a four weeks 
run at the Roosevelt Theatre, Chicago. 
the First National-Rothacker sulecial, 
"The Lost World," which Earl Hudson 
supervised, has been held over for a 
fifth week, and is in its second week 
at the Royal, Kansas City. 

"The Lost World" will soon begin its 
extended engagement at Grauman's Mil- 
lion Dollar Theatre in Los Angeles. 

This special, in which dinosaurs and 
other prehistoric monsters appear, as 
larger as life, continues to receive edi- 
torial comment in many newspapers 
throughout the country. The New Haven 
Union, on the occasion of the return of 
"The Lost World" for a second week 
at the Hyperion Theatre, devoted a ten- 
inch, double-column editorial to the pic- 
ture. 



Page Fifteen 



4&CP 




NEW P. D. C GROUP AUG. 9 



Producers Distributing Corporation 
will start releasing its ambitious program 
of 41 pictures for 1925-26 on August 9, 
Louis Reichert. Kansas City manager, 
has announced. The first picture to be 
released in the new schedule will be 
"Hell's Highroad/' a DeMille special, 
starring Leatrice Joy. This will be fol- 
lowed by a George Melford production, 
"Without Mercy," featuring Vera Rey- 
nolds, and "Seven Days." an Al Christie 
special. 



"JULY INDEPENDENT MONTH" 

Much interest is being shown by in- 
dependent' exhibitors in this and the 
St. Louis film trade territories in En- 
terprise Distributing Corporation's "July 
Independent Month," Bob Withers, Kansas 
City manager, and Jack Underwood, St. 
Louis manager have reported. Enter- 
prise is making a special drive during 
this month for independent dates, and 
is offering a special number of box of- 
fice attractions in this event. 



Progress to Release 

Two Rayart Serials 

Progress Pictures Company of St. 
Louis has secured the Rayart serials, 
"Secret Service Sanders" and "Battling 
Brewster," for the St. Louis territory, 
Tom Leonard, manager, has announced, 
while Security Pictures Company of Chi- 
cago, secured the same pictures for 
Northern Illinois and Indiana. 



READ THE 
CLASSIFIED ADS 



Standard Announces 

Two New Pictures 



Standard Films will open their 1925-26 
season with two features. "The Mar- 
shall of Moneymint," and "The Desert 
Bridegroom," featuring Jack Hoxie in 
the leading role. 

These pictures were produced by the 
Arrow Film Corporation, and are brand 
new for this territory. 



FRANK H. BOU/EN 

THEATRE SPECIALIST 

118 W. 18th St., Kansas City, Mo. 

featuring 

HEYWOOD-WAKEFIELD 

Theatre. Seating 

ARCTIC^U-AIR" 

Cooling and Ventilating Systems 
(Ea sy Ter ms) 

Reproduco Pipe Organs 
98 Pipes— $2,150. 

Only $300 Down, $15 a Week. 



swm 



ENTERPRISE 



takes pleasure in presenting 
for Your Independent Theatre 




arOUTH for SALE" 



Mav Allison Sigrid Holmquist 

Chas. E. Mack Richard Bennett 

PRODUCED BY C. C. BURR 

Dir.oted By Scenario and Titles by 

William Christy Cabnnne Raymond S. Harris 



Enterprise Dist. Corp. 



Bol> Withers, Msr., 
115 W. ISth St. 
Kansas City, Mo. 



Page Sixteen 



THE REEL JOURNAL 



July 4, 1925 



• • 



Kansas City Trade Directory 






Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 



EXCHANGES 

NATIONAL DISTRIBUTORS 



ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

C\ F. Woody, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 



PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 



STATE RIGHTS 



INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Jos. Silverman, Mgr, 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 



EQUIPMENT 



COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 



FIRST 
NATIONAL PICTURES, 

Inc. 

T. O Byerle, Manager. 

Win. A. Burke, Asst. Mgr. 

Ray Houston, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 



FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 



PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

Louis Reichert, Mgr. 

A. W. Day, Booker 

Telephone — Harrison 0919 



UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 



UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 



ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 



STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 



CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 



YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 



K. C. SCENIC CO. 
Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 



METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone^Grand 2110 



VITAGRAPH, Inc. 

1820 Wyandotte St. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 



PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 



EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 



This directory will be published in the first issue 
of each month. 



Changes of copy must be in our office one week 
in advance of publication date. 



July 4, 1925 

rw 



THE REEL JOURNAL 

13 



Page Seventeen 




Three New Theatres 

Planned in St. Louis 



Three new houses are planned for St. 
Louis. 

George Skouras will build a $100,UU0 
theatre at Southwest and Midwest ave- 
nue. Plans have been prepared by Pres- 
ton J. Bradshaw. 

Reubin Levine of R. Levine & Com- 
pany, Chicago, has purchased a 647 foot 
site on Gravois avenue and plans to 
erect a 2,500 seat theatre there. The 
building, which will be 147 by 213 feet 
and three stories will also contain seven 
stores and forty apartments. 

F. Hoff, 6602 Hoffman avenue, is build- 
ing a theatre and store building at 3239 
Ivanhoe avenue to cost $45,000. It will 
be two stories, 4b by 125 feet. 



RODEMICH MUST SUPPORT HIS 
SON, COURT DECREES. 

When Circuit Judge George E. Mix 
heard that Gene Rodemich, orchestra 
leader and composer of popular airs, paid 
taxes on an income of $18,000 last year 
he decided the jazz king should peel off 
$135 monthly for his son, Clarence Eugene 
Rodemich, 17 years old. 

The boy is Rodemich's son by his first 
wife from whom he was divorced in 1913. 
At that time he was ordered to pay .$10 
monthly and later $25 monthly. In re- 
cent years he has been contributing $480 
yearly for the boy's education at a local 
school. 

Testimony at the hearing before Judge 
Mix was that Rodemich received $325 
weekly as orchestra leader for the Grand 
Central; $450 and a share of the cover 
charges for playing at the Statler Hotel, 
the sum totaling $17,728, and also $500 a 
side for playing for phonograph records. 
In addition he received royalties on songs 
he composed with others. Orchestra 
salaries cut his net income greatly he 
said. 



"NATE" STEINBERG WEDS. 

Nathan Steinberg, vice-president of 
Columbia Pictures Corporation, 3317 
Olive street, has claimed pretty Mass 
Esther Sweeney as his bride. The cere- 
mony was performed Sunday, June 14, by 
Rabbi Samuel Thurman. Miss Sweeney 
was private secretary for G. E McKean, 
manager of the local Fox office. The 
couple are honeymooning in Springfield, 
111. 



Contracts have been let for the re- 
modeling of the West Main Street Thea- 
tre, Paragould, Ark. The improvement 
will cost $75,000. 

Plan for Greater Movie Season 



4 THEATRES ROBBED WEEK'S * 

BANDIT TOLL IN ST. LOUIS. * 

St. Louis theatre robberies of the * 

past week set a new record for * 

the hijackers in a pace that seems * 

undisturbed. They were: * 

Sunday night, June 14, Queens * 

Airdome, Maffitt and Marcus ave- * 

nue, ^273 taken. * 

Tuesday, June 16, Liberty Music * 

Hall. Delmar near Grand boule- * 

vard, $175 taken. * 

Tuesday, June 16, Arcade Air- * 

dome, Sarah street and West Pine * 
boulevard, ^72 taken. 

Thursday, June 18, Compton Air- * 

dome, 3167 Easton avenue, $10 cash * 

and 5,000 tickets taken. * 

Miss Marian Collins, cashier of * 

the Queens, dreamed that she was * 

held up the night before the rob- * 

bery actually occurred. Can't blame * 

her. The reign of crime through * 

which St. Louis is passing is enough * 

to give any pretty miss handling * 

cash a night mare. * 

In each case three men partici- * 

pated in the hold up. The police * 

have arrested on suspect in the * 

Arcade robbery. All the robberies * 

occurred while shows were in prog- * 



MAYOR BOOSTS MOVIE DRIVE. 

Plans for the Greater Movie Season 
are under way. On Wednesday, June 24, 
Mayor Victor J. Miller, Director of Pub- 
lic Safety Brod and City Court Judge 
Rosecan addressed a gathering of ex- 
hibitors and exchange men at the Mel- 
bourne Hotel roof, pledging their co- 
operation. Miss Esther Rosecan, sister 
of the judge, is handling the campaign 
in this territory for the Hays organiza- 
tion. 



St. Louis friends of Ben Prince, form- 
erly manager of the Washington Square 
Theatre, Quincy, 111., were grieved to 
learn that he took his own life at Mem- 
phis, Tenn., Monday. June 15. He had 
been in ill health in recent months as a 
result of being gassed by the Germans 
while in the World War. 



CONLEY-SILVERMAN MERGE. 

Larry Conley, trombone star and as- 
sistant musical director of the Grand 
Theatre orchestra, has paired up witli 
Dave Silverman, leader of the Lyric Sky- 
dome orchesra. Henceforth it will be 
known as the Conley-Silverman orches- 
tra and will be composed of 24 pieces, in- 
cluding two pianos. 



Bill Beynon, Diversion, 111., exhibitor. 
lias lost bis famous German police dog. 
The animal was strangled to death when 
his collar caught on a strand of wire as 
lie was jumping over a fence. The animal 
was valued at $1,500. Tom McKean of 
F. B. O. has one of its pups, while others 
are owned by Eddie Collins and Ray 
Schalk of the Chicago White Sox. 



Houses reported closed are American. 
Cambria, III; Gem, Leachville, Ark., and 
Home, Donnellson. 111. 



BRIGHT BITS 

and 

NEWSY NOTES 



Henry Halloway, owner-manager of the 
Gem Theatre, St. John's, Mo., is a news- 
paper editor on the side. He has been 
conducting the Weekly Gem and the 
past week took over the Overland-St. 
John's Record and will merge the papers. 



Bob Clarke of the Opera House, Ef- 
fingham, 111., recently underwent an op- 
eration for gall stones. 



Charles Byrnes has assumed his duties 
as director general of Phil Cohn's Ave- 
nue and Lyric Theatres in East St. Louis, 
111. Frank Nelson will continue as house 
manager at the Avenue. 



Ray Metermeir who sold fillum for 
Universal and F. B. O., is now managing 
the Waverly Theatre, East St. Louis, 
succeeding Charles Byrnes, who went 
down town to the Colin theatres. 



Universal visitors of the week were: 
Dick Anderson. Universal News head; 
Bill Truog, assistant divisional manager; 
N". Shiren, a traveling auditor, and J. 
M. Rogers, who puts in the Howe book- 
ing systems. 



The Lyric, Center, Mo., has been taken 
over by L. K. Myers. 



Gradwohl Sears, of First National's 
Chicago sales organization, is vacation- 
ing in St. Louis. 



Harry Weiss, First National manager, 
and wife leave June 27 on their vacation. 
They plan to tour the East in their auto- 
mobile. 



United Artists moved June 22 into 
the old Goldwyn quarters in the Plaza 
building. T. Y. Henry, district manager, 
is due to inspect the new offices the lat- 
ter part of the week. 

(Continued on Page 19.) 

Plan tor Greater Movie Season 



Page Eighteen 



THE REEL JOURNAL 



July 4, 1925 




PATHE. 

The White Sheep, Glenn Tryon— One 
of the best pictures we have ever shown. 
Pleased all ages and classes. Book it 
and don't be afraid to push it hard. — Isis, 
I. E. Runyan, Hutchinson, Kas. 
FIRST NATIONAL. 

Quo Vadis. Emil Jannings — Picture 
good. Very rainy weather but had fair 
turnout. Print and advertisinggood. — A. 
Stobach, Star, Sumner, Mb. 

Lilies of Field, Corinne Griffith — Fine 
picture but to hot to do any business on 
it. Print good. — G. E. Shelkett, Rex, 
Joplin, Mo. 

Boy of Mine, Bennie Alexander — Good 
house. Print good and advertising good. 
Picture gives good lesson to fathers. — 
W. H. Hawkins, Pollock, Pollock, Mo. 

Sundown, Roy Stewart— We liked the 
picture very much. Good for its kind. 
Print and advertising good. — S. W. 
Filson, Opera House, Scott City, Kas. 

Her Reputation, May MacAvoy — A fine 
picture with a good moral. May Mac- 
Avoy at her best. Pleased 100%. Print 
good. — J. S. Snodgrass, Strand, Atlanta, 
Kas. 

Painted People, Colleen Moore — A 
mighty fine picture Should please any- 
one. 100% picture. Print good.— A. B. 
McCullough, Community, Neosho Falls, 
Kas. 

Brawn of North, Strongheart — Picture 
is sure a crowd getter, and deserves high 
praise. It is. clean and fit for anybody 
to look at. Print good. — E. J. Lattiimer, 
Odd Fellows Hall, Worth, Mo. 
STANDARD 

Cyclone Jones, Big Boy Williams. — 
Williams does good acting. My people 
well pleased with this programme. Stand- 
ard has best westerns yet. — George 
Christman, 12th St. Theater. 
Battling Buddy, Buddy Roosevelt. — An 
extra good comedy western. This new 
star is pleasing 100 percent. — C. Rehm, 
Majestic Theater Baxter Springs. Kan- 
sas. 

Thundering Romance, Buffalo Bill, Jr. 



—This star has been going over good. 
Plenty of stunts and action in this 
picture. Can't go wrong on the Buffalo 
Bill's. — E. Barbour, Orpheum Theater, 
Joplin, Missouri. 

VITAGRAPH 

Masters of Men, Cullen Landis. — Earl 
Williams Alice Calhoun. — "Masters of 
Men" is one of the best sea pictures 
that I have played. Went over well 
with my patrons. Pleased about 90 per- 
cent of them and it takes a good pic- 
ture to do that. — Opera House, Cairo, 
Mo 

Midnight Alarm, Cullen Landis. Alice 
Calhoun. — Don't be afraid to boost Mid- 
night Alarm. Can't go wrong on a pic- 
ture like that. My patrons say that it 
is one of the best pictures that was 
ever shown in Cairo, Mo. — Opera House. 
Cairo, .Mo. 

Pioneer Trails, Cullen Landis and all 
stars — Extra fine and pleased 100 per- 
cent. Comments many and it pleased 
the exhibitor to hear from his patrons 
would recommend to all as a real knock 
out. Book it and do as I did, clean up. 
—A. J. Blackwell, Best Henrietta, Mo. 

Master of Men — Good enough for any 
any one. Wish I could get all this kind. 
Drew a good crowd and pleased all. 
Would recommend to all exhibitors don't 
be afraid to exploit this as it will bring 
home the bacon. Best. — A. J. Blackwell, 
Henrietta, Mo. 

The Man Next Door, Cullen Landis and 
Alice Calhoun. — The Man Next Door 
went over big to a good crowd, well 
pleased. — Dr. J. G. Wetzel, Globe, Tina, 
Mo. 

Pioneer Trails, one of the best shows 
I have ever seen. Pleased all. Better 
than the famous Covered Wagon. — 
Herbert Miles, Warsaw. Mo. 

Heart of Maryland, Catherine Calvert 
and Crane Wilbur. — All Vitagraph pic- 
tures that I have shown seem to have 
a touch of humanity and heart interest 
which grips and holds the audience 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th &. Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her* is as follows : 

Title 



Star Producer. 

ilemarks _ 

~itle 



Star Producer. 

Remarks 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 



through the entire performance and 
lets them go with that pleased feeling 
which brings them back. This was just 
another one. — Herbert Miles. Warsaw, 
.Mo. 

Pioneer Trails, Cullen Landis, Alice 
Calhoun. — This picture is above the 
average. Just the picture for a small 
town theatre. Will make money for 
any exhibitor. Played to small house 
due to bad weather. Pleased 100 per- 
cent. — E. E. Shooner, Band, Circleville, 
Kas. 

My Wild Irish Rose. — Fine, very good, 

g 1 night had a good crowd. — Clarence 

Stevens, Amusu. Archie Mo. 

The Man . Next Door. — Fine play. 
Pleased all— Mrs. F. H. Hodges, Star, 
Worthington' Mo. 

Smashing Barriers, William Duncan. — 
Condition of film good. Fiine play, 
pleased all. The peaple here like good 
clean plays. — Mrs. F. H. Hodges, Star, 
Worthington, Mo. 

Code of the Wilderness, Alice Calhoun. 
— A good western feature, pleased 100 
percent. Can't go wrong on this pic- 
ture. Some real broncho riding equal 
to a round up.— T. O. Litsch, Royal, Hop- 
kiins. Mo. 

Pioneer Trails, Cullen Landis. — Very 
good out door picture. Had lots of good 
comments. A Covered Wagon right get 
the -Pioneer Trails, and make Jnoney 
on it. Don't pass this one up. Royal, 
F. O. Litsch, Hopkins, Mo. 




Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

KEtsfiiNE 

\ Press I 

19th and Wyandotte Streets 
Kansas City - Missouri 



July 4, 1925 



ST. LOUIS NEWS. 

(Continued from Page 17.) 



Jimmy Grainger, the popular Fox ex- 
ecutive, will visit us this week. 



THE REEL JOURNAL 

Cambria, 111.; Ray Miller, Mexico, Mo.; 
C. E. Lilly. Hannibal, Mo.; S. E. Brady, 
Cape Girardeau, Mo.; John Pratt, Fulton, 
Mo.; Mrs. Paul, Carlinville, 111., and 
Oscar Wesley, Gillespie, 111. 



Page Nineteen 



moved up to Chicago. His desk here has 
been taken over by Ted Meyer, who 
comes from Omaha. 



Bill Goldman is due back from Broad- 
way in a few days. 



Miss Hortense Walsh is booking for 
Jack Weil Productions. She was with 
Selznick when Weil was manager there. 



Jimmy Shea, Metro-Goldwyn, has a 
new Sport Buick. Uses it in making his 
sales. 



Miss Anna Goldhammer of Minne- 
apolis visited with her brother, L. E. 
(Nicky) Goldhammer, assistant manager 
of the local Universal exchange. 

From 2 to 4 p. m. Friday, June 19, the 
local F. B. O. office closed in respect to 
the memory of Harry Berman, company 
executive, who died this week. St. Louis 
mourns this loss to the industry. 

Gene Goldsmith, who makes Indiana 
and Kentucky for United Artists, was 
operated on at the Barnes Hospital last 
week. He is convalescent. 



O. F. Lessing has quit selling pictures 
and is now in the insurance business. 
Until recently he was with Jack Weil 
Productions. 



C. E. Lilly came to town and bought 
an organ for his Star Theatre, Hannibal. 

Charley Goldman has given up the 
Opera House at Dupo, 111. Mr. and 
M ; rs. Hall are again in charge. 



Arthur Kreine, Fox booker, is vaca- 
tioning. 



Jack Underwood, of Enterprise, made 
Northern Eastern and Central Missouri 
towns during the week. 



Tom McKean. back from Northern Illi- 
nois, says the heavy rains of last week 
did great things up that way. 



Harry Graham, Pathe manager, has 



Mailing Lists 

Will help you increase tales 
i Send for FREE catalog giving counts 
and prices on thousands of classified 



Plan jor Greater Movie Season 



Callers of the week were: C. C. Jones 




Two cen 1m |ier 

H word payable In 

i_, advance. No ml* 

i accepted for 1ms 

■* than 60c. 

lllllilllllllllllHIllillllllllllllH 



At Liberty — Violinist and Pinniat, both 
exceptionally competent in picture* and 
vaudeville: comnlete library: union; ref- 
erences. Go anywhere. Address Musical 
Director, 1125 Commercial Street, Water- 
loo. Iowa. p-ftt— 7-1 8 

At Liberty^A-1 union or era n isi -pianist . 
Cue pictures accurately. Have library. 
Vaudeville experience. iio anywhere. Re- 
liable. Tell all. Address O. Hinze. 2100 
West Lawn Ave., aMdison, Wisconsin. 
p :tt — 7 -IS 

WANTED — Used opera chairs. Immedi- 
ately 2.">0 or .'100 used opera chairs. Must 
he in Rood condition. Send picture of 
style state number to section and best 
cash price in first letter. V. R. Ander- 
son, Warrenton, oM. P 3t — 7-1S 

Want oMvIes — Send particulars, de- 
scription and price first leter. W. J, 
Miller (Exclusive Theatre Broker) 321 
Securities lllilu.. Des Moines, la. PJtt-7-lS 

WANTED TO BUY THEATRES 
and nil kinds of used equipment. Don't 
reply unless you mean business. Strictly 
confidential. Address Box L30, care Reel 
Journal. Ctf — 6-27 

Wanted to Lease — Going picture theatre, 
college tow n, eastern Kansas, western 
Missouri or town of three to five thou- 
sand or more. Post Office Box No. 10, 
Blue Mound, Knns. P2t — 7-3 

FOR SALE 

Electric motors, generators, of any 
voltage, any size at bargain prices. 
Special prices on Fire Extinguishers. 10- 
inch new Westing/house fans, 3 speed, 110 
volt, 00 cycle, single phase, brand new at 
$20.00. General Distributing io., Duluth, 
Minn. Ctf — <t-27 

THEATRE ORGAN BARGAINS 
Many wonderful v a lues in such well- 
known Instruments as Wurlitzer, See- 
burjr, Foto-Pluyer and others on spe- 
cially low terms. 

J. W. JENKINS SONS* MUSIC CO.. 
1015 \\ nlimt, Kansas City, .Mo. 
We are also sole atcents for the wonder- 
ful Reprodiico Portable Pipe Organ. Write 
for cat aloe: and our special offer. tl 

Send us your electric motors, generators, 
fans or any other electric equipment that 
is not working to your satisfaction: we 
will quote before repairing: we have a 
large equipped shop: bargains In sta- 
tionary and exhaust fans* write us your 



THE CLEARING HOUSE 

CCT I C Second Hnnd Equipment, Seat,, Projector*. Ql I VC 

,jIli.Lil_»0 Screens, Puinos. Orirnns, Theatre* and Mis- OKJ I %J 

cellnneou. Articles. 



iiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiraiif 

Rate, for other || 
•paces furnished ^ 
on request. 



wants, General Distrlbutinc Company. 
1 III Lake Vvenue South, Duluth, Minn. 

C5t — 7-11 



At Liberty. July 4th. I.ady Pianist. 
Thoroughly e.vperieneefl and reliable. 
Good library. Picture* accurateley cued. 
Bartola and Wirlit/.er experience. Ad- 
dress Pianist. Hox 10.", C'nrrollton, Mo 

Pit — 7-3. 

ISED SKATS FOR SALE, 
tan fill your requirements for grood sec- 
ond seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Hox J. V.. care The Heel Journal. — P3t — 
7-11. 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 773S 

PICTURE SHOW FOR SALE. 
Located In fastest gronlnB suburban 
town within 15 miles of Kansas City. 

I equipment, grood lease. Showing- 

every night except Sunday and making 
money. Priced $3,500. Don't answer un- 
less you have the cash. Write W. XV. 
Weldon. Overland Park. Kas C2t — 6-27. 



Whatever 

Your 

Question 




Be it the pronunciation of vitamin or 
marquisette or soviet, the spelling o£ 
a puzzling word — the meaning of 
overhead, novocaine, etc., this "Su- 
preme Authority" 

Webster's New International 
Dictionary 

contains an accurate, final answer, 
107.000 words, 2,700 pages, 6,000 illus- 
trations. Constantly improved and 
kept up to date. Copyright 1924. 
Regular and India Paper Editions. 
Write for specimen pages, prices, etc. 
Cross Word Pua/.le workers should be 
equipped with the New International, 
for it is used as the authority by puz- 
zle editors. 

FREE Pocket Maps if you name The 
Reel Journal. 

G. & C. MERRIAM COMPANY, 

Springfield, Mass., U. S. A. 



-isas.Citr 

Engraving* 
Colorplate Co 

8*and Walnut - Kansas Oty 

Main4707 

Halftones Color Plates 
Zinc Etchings; 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City. Mo. 



340 Douglas Bldg. 
Los Angales, Calif. 



Playing this 
week at the 
Capitol, N. Y., 
the world's 
largest theatre. 



SCORE A "TEN-STRIKE" FOR EVELYN 
BRENT in her latest and by far greatest 
picture, "SMOOTH AS SATIN." Here is 
a feature that is positively smooth as satin from 
the box office angle and still smoother than 
that from the entertainment standpoint. 

Miss Brent is charming, adorable, bewitching, 
does her finest acting in a story that will reg- 
ister with a crash in any and every box office 
in the land. 

Promise your patrons a whale of a picture. 
You'll give it to them "plus." Go see this 
I picture at your nearest F. B. O. exchange. 



— and in \ 

"Smooth as Satin 

you yet bewitching 

EVELYN BHENT 

in her greatest 
picture to date — 
yes — by far- her 
greatest picture 



FB.O. 

PRESENTS 



Smooth 

ASOTIN" 

FROM THE PLAY. 
"THE CHATTERBOX 
BY BAYARD VE1LLER. 

DIRECTED BY 

RALPH INCE 



... _*, 




•** 







v^ftSrij^V- - "p! i t3?5 




; ' 







A 



r! 



j 




w 



i ff mn iir . 







Never has Miss Brent done such brilliant work as she does in "SMOOTH AS SATIN." Never has she been so utterly bewitching — Your 
audiences will fairly eat this picture up. This picture will do more toward building your business on future BRENT releases than any of 

her pictures to date. You can get the Evelyn Brent Productions only through 

FILM BOOKING OFFICES OF AMERICA, INC. 



Snower Iildg., Raima* City, Mo. 
S312 olive Street, st. Louis, Mo. 



lOfl So. Cross Street, Little Rook, Ark. 
i'. 1 ; So. Hudson, Oklahoma City, Okla. 






OUR 



QTie cttlm Cradle ^Vaper of the Soutlvufostj 



Big League Stuff! 



PATHE'S NEW SERIAL 

"PLAV BALL" 



T. C. Kennedy, in Motion Picture News 

PLAY BALL 
(Pathe Serial) 

Pathe's newest serial, "Play Ball," is big league 
ituff! It has only to maintain the standard set in 
the first three episodes to earn the right to be called 
Major League in performance as well as background 
for the acting, settings and photography are of real 
feature quality. Indeed, it is one of the most dressy 
of serial plays and from the production standpoint 
can hold its own on the programs with the big fea- 
tures at the big theatres. 

The best traditions of the serial type of story have 
been preserved in a play which concerns the ro- 
mance of a millionaire's daughter with a baseball 
player who is out to win the respect of his own 
wealthy parent. There are international complica- 
tions, a count entering the plot as a schemer bent 
upon forcing the millionaire to arrange a loan to 
the opposition faction in the government which is to 
be financed by American funds. Furthermore, the 
ball player is the son of a Senator who has started 
an investigation of the business methods of the 
banker, so there is plenty of internal conflict in the 
romantic phase of the story. 

It seems to this reviewer that ''Play Ball" is the 
most promising serial to date and we confidently 
expect it to register as a box office attraction as 
well as a big popular hit. — T. C. KENNEDY. 
with 

ALLENE RAY, WALTER MILLER, 

and a strong supporting cast. 



Here's 



Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 1TTH ST. 
.1. A. EPPERSON, Manairr 



ST. LOUIS — 1316 OLIVE ST. 
I'. G. MEIERS, Mnnngrr 



Vol X 

N<>. 4 



/^ 



JULY 11, 1925 Tw l ? e °r r ar, (/ | 

Published Every Saturday by 
KEEL JOURNAL PUB. CO. 
MaiiiNlreet Thentre Bids.. ^> 

--. i»r. mo. ^sz*mm 



Page Two THE REEL JOURNAL July 11, 1925 

as 



; m==_=:ir==— ==i r 



|M C% Supreme Satisfying F - C\ 

J3 ^-OUTDOOR ACTION- Q £ 

Five-Reel Features 
ONE NEW FEATURE EVERY WEEK-SEASON 1925-1926 



9 BIG STARS 

1 Buffalo Bill, Jr. Bill Cody 

Ben Wilson Art Mix 

Yakima Canutt Pete Morrison 

Frankly n Farnum Buddy Roosevelt 

Big Boy Williams 

7 T 1 TT * o • i "MARSHALL OF MONEYMINT" 

>1t lark HO YIP Specials and 

JVJew VCIVH. 11VA1V "THE DESERT BRIDEGROOM" 

Exhibitors who played our full series of 

52 features the past season are our best 

advertisers. Will you profit by 

their experience? 

WRITE US 

Standard Film Exchange 

■^J 111 West 18th Street Kansas City, Missouri 

Member of Independent Motion Pictures Association 



July 11, 1925 THE REEL JOURNAL Page Three 
l l """ " , " "Hiiiiiiiimiiiiiimiiiiiiiii iiiiiiiiiiiiiiiiiiiii iiiiiiiiiii unit iimiiiiiii mi , , , „u 



STARTING AT THE 
LIBERTY 
THEATRE, 
KANSAS CITY, 
WEEK OF 

JULY 4 




I5REAKING 
ALL RECORDS 
EVERY WHERE 
AS THE 
GREATEST 
RAILROAD PICTURE 
OF THE AGE 



"The Midnight Express" 

with 

WILLIAM HAINES 
PHYLLIS HAVER 

Here's a gripping melodrama of the thrills of the great steel locomotives and the 
roaring express. It's got everything to hold them, wonderful exploitation possibilities 
and a great cast to draw them. Through a veritable storm of action is unfolded a, tender 
romance and an entertaining account of the circumstances which bring to a railroad 
president's son his first realization of what real manhood means ! 

Proclaimed a winner by all the New York Critics. It'll win for you too! 



And Here's More Winners for Your 
Independent Box-Office: 



"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine 
Hammerstein. 

"FIGHTING THE FLAMES" 

Featuring Dorothy Devore. A melodrama of 
punch, thrills and action. 

"THE FOOLISH VIRGIN" 

A box-office title and a box-office picture 
doubled in value by a superb cast. 

"THE PRICE SHE PAID" 

From the popular novel. Starring Alma 
Reubens and Frank Mayo. 



"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. 0. sign. 
With Elaine Hammerstein. 



"A FOOL AND HIS MONEY 



tt 



With Madge Bellamy and Wm. Haines. A 

beautiful love romance adapted from 

the famous novel. 

"WHO CARES" 

A box-office melodrama with Dorothy De- 
vore and Wm. Haines. 



Independent Film Corporation 



115 W. 17th St., 



JOE SILVERMAN, Mgr., 



Kansas City, Mo. 



immiiimiiiiin iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiii 






JUNE 



COLLEEN 
MOORE 

IN 

"THE DESERT 
FLOWER" 

Don Mullaly's stage success, 
with Lloyd Hughes. Directed by 
Irving- Cummings. Editorial di- 
rection June Mathis. 

"THE WHITE 
MONKEY" 

An Associated Pictures Corpora- 
tion presentation. Directed by 
Phil Rosen. A Sawyer-Lubi.11 
production. Adapted by Arthur 
Hoerl from John Galsworthy's 
famous novel. 

"JUST A 
WOMAN" 

with 

CONWAY TEARLE and 

CLAIRE WINDSOR 

Also Percy Marmont and all 
star cast. Presented by M. C 
Levee. Directed by Irving Cum- 
mings. Adapted by Jack Cun- 
ningham from Eugene Walter's 
play. 

MILTON SILLS 

IN 

"THE MAKING 
OF O'MALLEY" 

An Earl Hudson production, 
witli Dorothy Mackaill. Direct- 
ed by Lambert Hillyer. From 
story by Gerald Beaumont. Edi- 
torial direction Marion Fairfax 




JULY 



CORINNE 
GRIFFITH 

IN 

"THE MARRIAGE 
WHIRL" 

Presented by Corinne Griffith 
Productions, Inc. Adapted from 
famous stage play, "The National 
Anthem." by J. Hartley Man- 
ners. All-star cast. Directed by 
Al Santell. Editorial direction 
June Mathis. 

"THE LADY WHO 
LIED" 

EDWIN CAREWE 
PRODUCTION 

From Robert Hichens' "The 
Snake Bite," with Lewis Stone, 
Virginia Valli and Nita Naldi. 
Adapted by Louis Zellner and 
Madge Tyrone. Directed by 
Edwin Carewe. 

"THE SCARLET 
WEST" 

A FRANK J. CARROLL 
PRESENTATION 

A great epic of the West, 
graphically depicting the white 
man's invasion and the conquest 
of the West. With Robert 
Frazer and Clara Bow. 




Always 
FIRST at 
the Top! 



AUGUST 



CONSTANCE 
TALMADGE 

IN 

"HER SISTER 
FROM PARIS" 

A Joseph M. Schenck presenta- 
tion, with Ronald Colman. Story 
by Hans Kraly. A Sidney Frank- 
lin production. 



JOHN M. STAHL'S 
"FINE CLOTHES" 

Presented by Louis B. Mayer, 
with Lewis Stone, Percy Mar- 
mont, Alma Rubens, Raymond 
Griffith, Eileen Percy and Win. 
C. Mong. From the famous 
stage play, "Fashions for Men," 
by Franz Molnar. 



"THE HALF WAY 
GIRL" 

Produced under the personal 
supervision of Earl Hudson and 
directed by John Francis Dillon, 
with Doris Kenyon, Lloyd 
Hughes and Hobart Bosworth. 
Adapted from an original story 
by E. Lloyd Sheldon. 



NORMA 
TALMADGE 

IN 

"GRAUSTARK" 

A modern romance presented by 
Joseph M. Schenck with Eugene 
O'Brien. Story by George Barr 
McCutcheon. Screen version by 
Francis Marion. A Dimitri 
Butchowetzki Production. 



MILTON SILLS 

IN 

"THE KNOCK- 
OUT" 

From the novel, "The Come- 
back," by M. D. C. Crawford, 
with Tully Marshall and a fine 
supporting cast. Produced un- 
der the personal supervision of 
Earl Hudson. Editorial direc- 
tion Marion Fairfax. 



A Mountain of Strength Anywhere! 



t 



KANSAS DITV, MO, 
1712 Wyandotte St. 



FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS, MO. 
3319 Locust St. 



44 



BALTO'S 



Race to Nome" 



The soul- stirring 

dash to save 

plague -stricken 

Nome reenacted 

by 

GUNNAR 
KASSON 

and his immortal 
dog team headed by 
the heroic 
BALTO 



Produced by 
SOL LESSER 



HDUCATIONAL 
FILM EXCHANGES,, Inc. 




■■'■ 




No other event since the 
war has so aroused the 
world as did Balto's er- 
rand of mercy to save a 
suffering, dying city No other event 
has made such an appeal to the 
newspapers of the country or been 
given such space — day after day. 
The names of Balto and Kasson are 
on the tongues of the whole civilized 
world. "Balto's Race to Nome" will 
be the talk of your whole town — 
of every town. 

You have one of the great- 
est box-office magnets of 
years in this two-reel 



| I > f 



V/ ^ SPECIAL 



MembtJ, 

MM Ion Picture Producers and 

Distributors of America, Inc. 

Will H. Hays, President 




Page Six 



THE REEL JOURNAL 



July 11, 1925 




BEN SHLYEN 
Publisher and Editor 
C. C. Tucker, Aar. M&r. 
Circulating: In Missouri, 
Kansas. No. Oklahoma 
So. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Sntnrday by 
REEL JOURNAL 

PUHLISHI1VG CO. 

VnlnKtreet Theatre Bids'. 

KnnnaH City, Mo. 



Variety 
Programs 

(iiving the public what it wants is an 
eternal problem for the exhibitor. But it 
becomes more perplexing with the hot 
weather. 

Aside from making your theatre cool 
and comfortable during the summer 
months you should give careful thought 
to the programs you offer. Just as peo- 
ple arc wont to be careful and choicy 
with their diet during the summer, so arc 
they with their picture entertainment. 

Take yourself for example. When the 
weather becomes severely hot you cut 
out or cut down on heavy meals. You 
don't do entirely without meat — but you 
eat a sandwich, perhaps, and a variety of 
cooling sicl e dishes. Why can't the same 
care be taken in the presentation of your 
programs during the summer? 

The long heavy feature is the "meat" 
dish on the picture program and tin- short 
subjects the "side dishes." A number of 
exhibitors in this territory have found it 
profitable practice during the summer 
months to present one program a week 
that was made up of short subjects en- 
tirely. For the light "meat" dish they 
choose a two-reel western or drama, then 
a couple of comedies, a news reel and 
perhaps a novelty subject. This type of 
program has met with much public favor 
and proves to be something novel at 
least. 

There arc many g 1 short subjects 

available for variety programs. They're 
proving business builders for some ex- 
hibitors — why not for all? 

Plan jar Oreater Mori? Season 



WARNING. 

*********** 

* H. W. Ferguson, general man- * 

* ager of the M. P. T. O. Okla- * 

* homa, has notified the office of * 

* the M. P. T. O. Kansas-Missouri * 

* that a man by the name of "Billy" * 

* Fox is wanted in Oklahoma and * 

* Texas on account of unfilled con- * 

* tracts and dishonest dealings with * 

* exhibitors. Fox is traveling through * 

* the southern states in a motor car * 

* and represents himself as being a * 

* film salesman, it is said. 
*********** 

Three Die in Gillis 

Theatre Explosion 



F. J. WARREN APPOINTED. 



Following Blast, Fire Destroys Historic 
Old Landmark. 



The Gillis Theatre, a pioneer landmark 
of Kansas City, was destroyed late 
Thursday night, June 25, by an explo- 
sion and fire which burned three persons 
in the ruins. The house was a combina- 
tion motion picture and tabloid show, 
located at Fourth and Walnut streets. 
The estimated loss was $150,000. 

The explosion was followed almost in- 
stantly by flames, the roof of the five- 
story building tumbling in, leaving the 
old walls stark and ragged in the fire- 
lit sky. It was near 11 o'clock and those 
who escaped did so miraculously, ac- 
cording to witnesses. The house was 
equipped with a front exit, a rear exit 
and the main entrance. The front exit 
was a circuitous route. It led from the 
theatre through a long hall down a 
flight of steps, a route that in confusion 
became a puzzle in a maze of steps. 
Added to the irregular way of the exits 
was the ever-breaking boards, sending 
men sprawling pellmell. The rear exit 
was cut off first. 

The tragedy came with terrific swift- 
ness. The midnight show was just be- 
ginning. A picture was on the screen. 
Only a comparative few were in the 
audience as the stage numbers were not 
to start until midnight. When the entire 
section of the theatre collapsed it sent 
brick and debris into surrounding streets, 
breaking windows in buildings as far 
as a block away. 



Boiler Bros. Complete 

Plans for Warwick 



The architectural firm of Boiler Broth- 
ers, Kansas City, has completed plans 
for the new Warwick Theatre, Kansas 
City, to be built on the site of the pres- 
ent theatre. Construction should begin 
about July 10, the archittects now being 
ready to take bids. The new theatre 
will be an ultra modern structure, cover- 
ing all of the frontage and a block deep, 
having a seating capacity of 2,200. Night 
and day shifts probably will be employed 
in the construction work to minimize the 
period over which the house will be 
dark. It is estimated about five months 
will be required to raze the present struc- 
ture and erect the new one. E. W. 
Werner, owner, obtained a 90-year lease 
on the site. 



Standard Film Head Named Director of 
Independent Committee. 

Taking a leaf out of the nation's war- 
time defense book, Frederick H. Elliott, 
General Manager of the Independent Mo- 
tion Picture Association of America, will 
have Regional Directors as field captains 
of his national organization, dividing the 
country into 26 zones. 

This was decided upon at a special 
meeting of the Independents in the Astor 
Hotel last week, the members ratifying 
a proposal made by Mir. Elliott. The 
Regional Directors will be direct repre- 
sentatives of the Independent's chief, 
working in conjunction with the agents 
of the M. P. T. O. A. Play Date Bureau. 
and will be charged with the duty of 
guarding independent interests, passing 
upon eligibility of applicants for mem- 
bership and conducting membership cam- 
paigns. 

The Elliott plan of organization pro- 
vides for an immediate and active cam- 
paign in behalf of the members of his 
organization and he has already appointed 
more than half of his field lieutenants. 
F. J. Warren, of Standard Films, Kansas 
City, was named regional director of this 
zone. 



UNIVERSAL HOUSE BUYS IN 
OPEN MARKET TO AID IN- 
DEPENDENT. 

Carl Laemmle, president of the 
Universal Pictures Corporation, re- 
cently faced with the alternative of 
withholding Universal product from 
a regular Universal exhibitor or 
seeing a newly acquiied Universal 
theatre in the same town go without 
the Universal product, has come 
out flat-footedly in favor of the 
exhibitor, C. C. Dunsmoor, propri- 
etor of the Legion Theatre, Marsh- 
alltown, la. The Legion Theatre 
will conitnue to show Universal 
pictures, while the Casino of Marsh- 
alltown, recently bought by Laem- 
mle from Hostettler, must buy out- 
side product. 

This is Laemmle's answer to 
queries whether or not his theatre 
acquisitions would bring hardships 
to regular Universal customers. 
Wherever this question comes up, 
the Laemmle forces have been in- 
structed that "the customer gets 
the preference." The Universal 
chief is backing up his oft-repeated 
statement that he is not in compe- 
tition with his customers. 

This is the first test of Laemmle's 
stand on the question of Universal- 
he has given further proof that he 
owned theatres, and by his actions 
is lined up shoulder-to-shouldcr 
with the independent exhibitors of 
the country. 

******** * 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 


Kjjr^3js&i 


s. /, 






It'« little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put the picture over. 



July 11, 1925 



THE REEL JOURNAL 



Page Seven 



Hot or Cold? 

A hot or cool Theatre determines the 
size of your Box Office receipts. And 
Box Office receipts determine the size 
of your Bank Account. 

You can overcome dull hot weather 
days and slim box office receipts by 
giving your patrons a cool, fresh Thea- 
tre as well as good amusement. 

Fresh, Cool air can easily and cheaply 
secured with an 





Cooling and Ventilating System 

Only $160 

places the sensational Arctic Nu-Air 
system in your Theatre. Rest on 
twelve monthly payments of $12.50 



each. 



40,000 Cubic Feet 

of cool, fresh air every minute 
means happy patrons and larger 
Box Office receipts. 

Mail This Coupon Today 



At 

Milwaukee's 

National Convention 

They Came 
They Saw 
They Bought 



Quimby Enter]). 

Idle Hour 

Princess 

Od eon 

Family 

( apitol 

Burleigh 

Lewis 

Empire 

Strand 

Princess 

New Grand 

Pershing 

Fun, Two Theatres 

Dr. Kolb, Three 

Theatres 
Star Theatre 
Emery 
Bijou 
Lexington 
C. W. Tipton 
New Central 
Masonic 
Center Square 
Rialto 
Colonial 
Missouri 
Fischer's Paratnoun 



Fort Wayne, Ind. 
Milwaukee. Wis. 
Woodstock, 111. 
Hardin, Mo. 
Covington, Kv. 
Bismarck, N." I). 
Milwaukee, Wis. 
Independence, Mo. 
Storm Lake, [owa 
Sedalia Mo. 
Springfield, Ohio. 
Mexico, Mo. 
Kansas City. Kan. 
Detroit, Mich. 

Cincinnati, Ohio 
McCook, Nebr. 
Reading, Ohio 
\opleton, Wis. 
Cleveland, Ohio 
Monette, Ark. 
Martinsburg, Va. 
Clifton Forge. Va. 
Pittsburgh. Pa. 
Pleasantville. N. J. 
Dade City, Fla. 
Ste. Genevive, Mo. 
t Theatres, Chicago 



Now They Enjoy 

Bigger Summer 
Box Office Receipts 



Arctic Nu-Air Cooling & Ventilating Company 
808 State-Lake Building, Chicago, 111. 

We are interested in an Arctic Nu-Air Cooling and 
Ventilating system. Send us all available informa- 
tion without obligation on our part. 



. •--.' -• ,---• 



Length of theatre (Inside) 
With of. theatre (Inside) 
Height of theatre (Inside) 



Name of Theatre 

Proprietor 

City and State 



Have you a stage? 
Have you a balcony ' 
Have you an exit 
alongside of screei 




Page Eight 



THE REEL JOURNAL 



July 11, 1925 



126 for Educational 

on 1925-26 Program 



Sixty-four Two-Reel Comedies Are Of- 
fered in Strong Group. 



The short subjects to be released by 
Educational Film Exchanges, Inc., dur- 
ing the 1925-26 season are planned to 
out-do all previous efforts, C. F. Sen- 
ning, local manager, declared this week. 
Both studios, Educational and Christie, 
are off to a flying start. The present 
line-up embraces 126 screen subjects of 
which 64 are two-reel comedies and the 
balance — one-reel comedies, cartoons and 
novelties. In addition the news reel, 
Kinograms, will be released twice a 
week, Senning announced. 

In the huge new Educational studio 
several companies are already at work. 
Lloyd Hamilton has commenced work on 
a recently contracted series of six Edu- 
cational-Hamilton Comedies. Several 
Educational-Mermaid Comedies have 
started in production. The second com- 
pany, directed by Stephen Roberts, is 
well under way with a cast headed bv 
Al St. John and including Virginia 
Vance and Otto Fries. 

Other comedy units for the Educa- 
tional program being housed in this 
studio include the Lupino Lane, Cameo 
and Juvenile producing companies. 

Beginning the most extensive program 
of two-reel comedies that they have ever 
undertaken, the Christie Studios have al- 
ready launched production on their three 
series of star comedies, which will pre- 
sent Bobby Vernon, Walter Hicrs and 
Jimmie Adams, and on the ten Christie 
Comedies, with Neal Burns and Billy 
I (ooley. 



"INDEPENDENTS GAINING," J. 
W. QUILLIAN SAYS. 

"The Independents are not weakening 
but are growing stronger." 

"This year will see the greatest ex- 
pansion within the Independent forces in 
their entire history."' 

That is the message brought by John 
\Y. Quillian, vice-president of Enterprise 
Distributing Corporation of Atlanta, who 
visited the Kansas City office this week. 

"If the independent theatre owner will 
only give independent product a chance 
to make money for him, I believe there 
will be a great many exhibitors who will 
be surprised to learn of the great possi- 
bilities they have been neglecting," ho 
said. ''Small town box offices through- 
out the country are demonstrating every 
day the fact that action pictures and 
Westerns are the greatest bets for real 
profits." he added. 

In its most ambitions program, Enter- 
prise is offering 80 pictures this year. 
Quillian left for Omaha Wednesday] 



< . A Schultz, Warner Bros.-Vitagraph 
manager in Kansas City, has been break- 
ing the speed records between Kansas 
City and St. Joseph with his new Nash 
the past week. Schultz has been out 
drumming up business so much of the 
time lately, mere newspaper reporters 
are having a hard time finding him. 

Plan for Greater Movie .Season 



* BOTH SQUIRRELS AND FISHES * 

Vacation time, just naturally * 

* brings news of the Nimrods and * 

* their fish stories. Here's the latest : * 

* G. H. Jones. Metro-Goldwyn book- * 

* er, says he caught 35 fish in one * 

* day at Montagaw Springs (where- * 

* ever that is), and says the squirrels * 

* were biting fine, too." 



SALES INCREASE IN "TRUOG 
TRIBUTE CAMPAIGN. 



A great increase in business during 
"Billy Truog Tribute Period," is being re- 
ported from the Kansas City Universal 
office. The special drive for bookings 
is being held in honor of W. E. Truog. 
well liked district manager. The dates 
of the drive are June 15 to July 15. 

Truog is probably one of the best liked 
film men in the business here. For years 
he has been known as "The Judge Landis 
of the Film Business" for his fair deal- 
ings with exhibitors. 



"U" CLOSES WORLD REALTY. 

Universal reports that the World 
Realty Company of Omaha, which op- 
erates a string of first run theatres, has 
been closed on Carl Laemmle's Complete 
Service Contract. This means that Uni- 
versal product will have ample outlet 
in Omaha for the coming season. 



WARNER-VITAGRAPH EXCHANGE 
SETS A NEW SALES RECORD 

A record breaking week is reported for 
the week ending June 15, by the Kansas 
City branch of Warner Bros.-Vitagraph 
Exchange, according to C. A. Schultz, 
branch manager. "And the following 
week we only missed the high mark by 
a few dollars," Schultz declared. 

"All my boys are hitting the ball, and 
we've surely got a bunch of mighty happy 
looking faces. Just watch our stride.'' 
he declared. 

Big Educational Contract. 

Educational has recently closed a con- 
tract in New York with the home office 
of Famous Players-Lasky whereby that 
company will run all of Educational's 
product in the newly acquired Newman 
and Royal first run houses of Kansas 
City, C. F. Senning, local manager, was 
informed this week. This is one of the 
largest contracts for short subjects yet 
reported. 



New Vitagraph-Warner Releases. 

Four new releases were named this 
week by C. A. Schultz, manager of the 
Kansas City Warner Bros.-Vitagraph 
Exchange. They are: "Kiss Me Again." 
with Mtontc Blue and Marie Prevost : 
"Wildfire," a Vitagraph production, with 
Aileen Pringle ; "The Unknown Lover," 
another Vitagraph picture, with Frank 
Mayo and Elsie Ferguson, and a Warner 
liros. production, "Tracked in the Snow 
Country," featuring Rin-Tin-Tin. 

Prints on all of these pictures arc al- 
ready in the exchange, Schultz said. 



Fort Riley Cavalry in 

International News 

After years of training, culminating in 
world's supremacy, Uncle Sam's riders 
have, for the first time afforded the pub- 
lic an opportunity of witnessing their 
amazing exploits. 

For the past two months Capt. R W. 
Sears, who, in addition to holding his 
commission in the cavalry, is a staff 
cameraman of International Newsreel. 
has been at Fort Riley, Kas., where the 
government conducts a cavalry school 
under the supervision of Brig. Gen. Ed- 
ward L. King, commandant of the post. 

During that time Capt. Sears was giv- 
en the opportunity of photographing, for 
the first time, the thrilling, perilous, 
break-neck rides of these intrepid mem- 
bers of America's fighting forces, and 
the pictures he made arc being shown 
to the public today, at leading theatres, 
exclusively by International Newsreel, 
through arrangements made with Brig. 
Gen. King, Harry Taylor, local "U ' 
manager, has announced. 



ARREST BOMBING SUSPECTS 

H. H Anderson, secretary of the Em- 
ployers' Association of Kansas Citv, 
Tuesday caused the arrest of William 
McKinstrey of Kansas City, who was ar- 
rested and held in conjunction with the 
bombing of the World-In-Motion The- 
atre, Kansas City, February 6, the the- 
atre being almost completely wrecked. 
John MicClintock, escaped convict, also 
was arrested in Pawhuska, Okla., having 
admitted knowledge of the bombing, but 
later denying it according to Mr. Ander- 
son. 



Standard Has Big Line- 
Up of 2-Reel Comedies 

Standard Film Exchange announces 
that for the coming season it will have 
for release 52 two-reel comedies, to be 
released one a week. This increase in 
comedy product over the number re- 
leased the past year is made necessary 
by the ever-growing comedy business 
Standard has been doing, according to 
Jack Langan, manager. 

"We are very proud of the comedy 
product we have for the new season," 
states Mr. Langan, "and feel that our 
comedy service has proved itself to the 
exhibitors by the fact that this will be 
the third year that we have handled the 
Billy West and Bobby Dunn series." 

In addition to the Billy West and 
Bobby Dunn comedies. Standard will re- 
lease a series of 13 Bobby Ray and 13 
Speed Comedies. 

Plan for Greater Movie Season 




July 11, 1925 THE REEL JOURNAL Page Nine 



Place them one on 
top of the other 
and you'll find- 



The Merry Widow 
RomOla 
The MysteRious Island 
MontE Carlo 

Mare No Strum 
The Torrent 
The Big PArade 
PaRis 

The Exquisite Sinner 

The AucTion Block 
Time THe Comedian 
The ReAson Why 
MoNey Talks 

PretTy Ladies 
The FlesH and the Devil 
Never thE Twain Shall Meet 
How Da Re You! 
An ExchangE of Wives 

Bardelys the M'Agnificent 
The ToweR of Lies 
BuddiEs 

The Circle 
SuN-Up 

The UnHoly Three 
Sally, IrenE and Mary 
The BArrier 
LoVey Mary 
DancE Madness 
aNd 
others 

"The Talk of The Industry" 

C. E. GREGORY, CHAS. WERNER. 

Resident Manager, Resident Manager, 

1706 Wyandotte St . 3328 Olive St., 

Kansas City, Mo. St Louis Mo. 






Why Look Further? For 1 
You Can»t Equal Universal 

Universal has staged a round-up of its own. We've gone the limit to corral for you the greatest 
array of short features ever put under the banner of one company — comedy, adventure, mysttryj 
smashing western action, news events that hold the world's interest. Altogether there are alm os t 
200 of these features. Where else can you beat them for quantity and quality? The answer is; — 
it can't be done. 

Buy From One Company — UNI VERSA] 

Concentrate your buying power on this Universal product and you will save money and mak e 
money. Let your patrons get the habit of seeing Universal's short features and you'll have a self, 
ballyhoo — a word-of-mouth campaign that will give your theatre new prestige. Every production 
is backed by Universal's efficient service — and you can't beat that either. 

Here they are— turn them into cash 



6 ADVENTURE SERIALS— lO episodes eael 



PERILS OF THE WILD 

With Bonomo and a great all star cast. Based on the 
greatest adventure story of all time — The Swiss Family 
Robinson, a book that has been read and studied in 
the schools for a century. Crowds are going to flock 
to your theatre to see the picturesque pirates swank 
and swagger across the screen, the struggles for exist- 
ence in the island jungles, the thrilling action under 
water as well as on land and sea. 

Directed by FRANCIS FORD 

William Desmond in 

ACE OF SPADES 

With Mary McAllister. A pulsating tale of romance 
and adventure bound up with the homeseekers' dash 
for free land in Oklahoma. It hits the high spots with 
hair-breath escapes, dare-devil horsemanship, soul- 
stirring fights. A thriller that will make your cash 
register throb. 

Directed by HENRY McRAE 

Jack Daugherty in 

THE SCARLET STREAK 

Written around the "death ray", the startling invention 
that may revolutionize warfare. Every newspaper in 
the world has printed columns about it — every person 
vho can read has followed its development. They'll 
make a blue streak for your box-office when you an- 
nounce this one. 

Directed by HENRY McRAE 



William Desmond in 

THE WINKING IDOL 

It's the type of bang-up western the fans eat up na 

riding, quick shooting, fair fighting — and through it 
the sinister mystery of an Indian idol whic n h £ 
secrets of a vanishing race and the location of ^ p r { ( 
less lode of gold. By the noted author, Cha r l es 
Van Loan. 

Directed by FRANCIS FORD 

Jack Daugherty in 

STRINGS OF STEEL 

Another one that will make them phone in re$en 
tions. The stirring adventure of the engineers, w ] 
threw the spans of telephone wires across the coi in ti 
You'll be saying "hello" to the stay-at-homes wni 
these enthralling episodes are unfolded. 

Directed by FRANCIS FORD 

THE RADIO DETECTIVE 

With Bonomo and a great cast. The crooks, gan^ S f £ 
and master criminals soon capitalize on every ni 
invention. Here we find them utilizing the radio, al 
inventing new devices which will enable them to, ra 
and rob. A Craig Kennedy mystery chapter play w j 
a ready-made audience of millions. 

Directed by HENRY McRAE 



UNIVERSAL serials, comedies, wes terns 

ing— get befall* 



ety and Box-Office Value 
tie -Up of Short Product 



\Z CENTURY COMEDIES — 2 Reels Each 



I starring 

^ANDA WILEY 

Wanda has been hailed as the coming queen of light 
comedy, the find of the year. She is a winner for any 
showman, anywhere. 

2 BUSTER BROWN 
COMEDIES 

Buster Brown, Mary Jane and Tige have had millions 
of dollars worth of advertising in nationally-famous 
newspaper comics. This great publicity and big tie-ups, 
such as Buster Brown stockings, collars, ties, etc., give 
this series big feature money-making exploitation 
possibilities! 



* 12 



starring 



EDNA MARIAN 



She's pretty — she can act- 
confirmed grouch. 



-she can coax a laugh from a 



6 starring AL ALT 

Supreme laugh-maker — the man who brings the smiles, 
chuckles and laughs. When "Al's here", you'll pack 
em in to the rafters. 

4 featuring CHARLES KING and 
CENTURY FOLLIES GIRLS 

A comedian from the word go, backed by a beauty 
chorus that could easily win a place on Broadway. 

6 starring EDDIE GORDON 

The comedy thrill-spiller, a real sensation and a favorite 
everywhere. 



2 NEW GUMPS — 2 Reels Each 



Starring JOE MURPHY, with Fay Tincher and Chester Morgan 

From the famous CARTOONS by Sidney Smith 
The Gumps in comic strip form are cleaning up for 300 newspapers, which means a nation-wide tie-up for 
showmen. The new series is even better than the old one, and you know what the first twelve did for you. 
Play the Gumps and you'll get the jump on your competitors. 



2 BLUEBIRD COMEDIES — 1 Reel Each 

Starring CHARLEY PUFFY and ARTHUR LAKE 

Going at a merrier clip. They'll eat up more yards of tickets and pull more laughs than ever before. Puffy, 
the great European comedian, the barreled-shaped athlete who is funnier than a barrel of monkeys, has been 
added to the galaxy of stars. This means more gravy for you. Arthur Lake made a big success in "Sweet 
Sixteen Comedies". A faithful following is awaiting his latest series. 



2 MUSTANG WESTERNS — 2 Reels Each 

arring Ed. Cobb, Jack Mower, "Smiley" Corbett, Fred Humes and "Pee Wee" Holmes 

They're loaded to the hilt with the breeze of the West— real program builders, box-office certainties that will 
pay their way many times over. 

NTERNATIONAL NEWS — "4 Issues-z Each Week 

Scoop after scoop attests its dominance in the field. And it is advertised daily to more than twenty million 
readers in all Hearst newspapers. When you book International you can depend upon the utmost in service 
and box-office power. 



'national News "warrant strong advertis- 
bang-up style 




Exhibitors hi 

Complete 

and it 



"Any Exhibitor who turns 
such a -white proposition 

down is a D Fool," writes 

Myer Goldberg, Oakfield Opera 
House, Oakfield, N.Y. 

WATCH THE LIST 
GROW! 



THEATRE CITY 

Ivy Island, Ky. 

Idle Hour Mecca, Ind. 

Daman's Elkton. Ky. 

Temple Earlington, Ky. 

Royal Royal Center, Ind. 

Cozy Haselwood, Ind. 

Photoplay Clay City, Ind. 

Colonial Bruceville, Ind . 

Opera House Lagoote, Ind. 

Miami Union City, Ind. 

Kozy Nortonville, Ky. 

Gem Wallace, Ind. 

Alexander Kingman, Ind. 

Palace Universal, Ind. 

Princess Thortown, Ind. 

Cozy Gaston. Ind. 

Town Hall Matthews, Ind. 

Joy Swayzee, Ind. 

Hippodrome Worthington, Ind. 

Crown Kirklin, Ind. 

Grand Cambridge City, Ind. 

Banner W. Lebanon, Ind. 

Princess Cayuga, Ind. 

New Siar Alden, la. 

Model Beaconsfield, la. - 

Midway Diagonal, la. 

Railto Gladbrook, la. 

Community Ellston, la. 

Electric . Burt, la. 

Bell Westley, la. 

Rock ford Rockford, la. 

Orpheum Hardy. la. 

Star Dumont, la. 

Ainu/u Dows, la. 

Plaza Dundee, la. 

Lyrii Strawberry Pt.. la. 

Im New Hartford, la. 

Opei ' II. use Clermont, la. 

New Opera House Belmond, la. 

' (pel i West Bend, la. 

Palmei Opera House Palmer, la. 

1 wilight I [avelock, la. 

Lime Springs, la. 

Casino Melcher, la. 

Princess Montezuma, la. 

Palace Murray, la. 

I Victor, la. 

' Jolley, la. 

Prim e Bi tghton, la. 

>pi i i House Springville, la. 

Princess Bptu-ndt.it , la. 

Palo ma Saginaw , Mil h. 

1 ■!■ i tc i Mich. 

1 ess Lake ( n-, , Mil h. 

Mm. .hi . Mil ii. 

Empress Belding, Mil h. 

Mont auk Hudson, Mich. 

1 oli leum Edmore, Mil h. 

1 ini oln Orion, Mil h, 

1 '"ii- C88 Deming, N. M. 

''■ al Danville, Ind. 

Strand Eaton, Ind 

E!e< i in Lapel, In. I. 

i h ington Knighti to» n, Ind, 

Ncwpoint, Ind. 

Mystit Albion, Ind. 

< iuyi i . . ! cwisville, Ind. 



THEATRE CITY 

Amusu Hope, Ind. 

Wiggins New Washington, Ind. 

Empire Sellersburgh, Ind. 

Dream Corydon, Ind. 

Pastime Pennville, Ind. 

Hippodrome Sheridan, Ind. 

Pastime Carbon , Ind . 

Bee Point Arcadia, Ind. 

Orpheum St. Bernice, Ind. 

Rial to Middletown, Ind. 

Star Blanford, Ind. 

Liberty Hubbard, O. 

Lansing Lansing, O. 

Cameo Brilliart, O. 

Dresler Plymouth, O. 

Palm Toledo, O. 

Star Upper Sandusky, O. 

Crescent Sherwood , O. 

Strand Smithfield, O. 

Opera House Altica, O. 

Lyric Scott, O. 

Strand Grover Hill, O. 

Empress W. Unity, O. 

Home Seville, O. 

Duncan Killbuck , O. 

Arcade Swanton, O. 

Orpheum Fayette, O- 

Roma Bellaire, O. 

Theatorium Edgarton, O. 

Globe. Arlington, O. 

Pastime Tuscola, Texas 

Royal Lawn , Texas 

Owen Aplin, Texas 

Lomas Dallas, Texas 

Trinidad Trinidad, Texas 

American. . . Thornton. Texas 

Casino Ilebbronville, Texas 

Gem Johnston , Colo. 

Arausu Stratton, Colo. 

Ins .Edgemont.S. D. 

Prim ess Upton, Wyo. 

Prini ess Flagler, Colo. 

Empress Arriba, Colo. 

Macabu Deer Trail, Colo. 

Liberty Dines, Wyo. 

)'m\\>t Amuse- ( o Grainton, Nebr. 

\\ atei man Hall Big Springs, Nebr. 

Liberty Pleasanton, la. 

Rialto Adel, la. 

Ivii. Jewell, la. 

I '" " Emore, Minn. 

Regent Buffalo Center, la. 

World Lakota, la. 

Palace Kxira, la. 

Scenic Iliteman, la. 

Family Pershing, la. 

1 "in m unity Cromwell, la. 

New Casey, la. 

1 ' : Panora, la. 

Alamo Pclla, la. 

Legion Grant, la. 

< 'i' i.i House Corning, la. 

i ' New Market, la. 

Rainbow Gravity, la. 

1 ■' mi.) Glidden, la. 

' ' i! Moravia, la. 

Stai Stale Center, la. 



THEATRE CITY 

Langlois Olmity, la 

Empress Chelsea, la 

Gem Luzerne , N . Y 

U-No-Us Rensselaer Falls, N. Y 

Palace Waddington, N. Y 

Star Constable ville. N. Y 

Strand Old Forge, N. Y 

Roxbury Roxbury, N. Y 

M< Funis North Lawrence, N. Y 

Town Hall Hopkinton, N. Y 

Opera House Hammond, N. Y 

Select Schenevies, N. Y 

Star Sylacuga, Ala 

Ingram Ashland, Ala 

Park St. George, Ala 

Y, M . ( . A Ducktown, Tenn 

Delco Center, Ala 

Majestic Charleston , Tenn 

Princess Millen, Ga 

Idle Hour Sylvania, Ga 

Italian Gardens Claxton, Ga 

Glen ville Glen ville, Ga 

Lone Star Tallico Plains, Tenn 

Cumberland Tazewell, Tenn 

Princess Altoona, Ala 

Grand Prattville, Ala 

Isis Birmingham, Ala 

Colonial Commerce, Ga 

Reliance Jefferson, Ga 

Strand Winder, Ga 

Star Russelville, Tenn 

Palace Dawson, Ga 

Avondalc Mill Sycamore, Ala 

Orpheum Crawfordville, Ga 

Palace Thomson , Ga 

Grand Swainsboro, Ga 

Grand Angelica, N. Y 

Temple Biiss, N. Y 

Palace Cattaragus, N. Y 

Lyric Belmont, N. Y 

Park Avon, N.Y 

S. O. V. Hall Barker, N. Y 

Nichols O. H Nichols, N. Y 

Family Caledonia, N. Y 

Dew Tell So. Dayton, N. Y 

Masonic Hall Ontario, N. Y 

Opera House Deposit , N . Y 

Opera House New Berlin, N. Y 

Auditorium Andover, N. Y 

Star Lockport. N. Y 

Groton Groton , N . Y 

Grove Fayetteville, N. Y 

Strand Phoenix, N. Y 

Town Hall Alleghany, N. Y 

Family Chaffee, N. Y 

Family Yorkshire, N. Y 

Strand Belfast, N. Y 

Parson's Half. Marcellus, N. Y 

Opera Flouse Montour Falls, N. Y 

Cosey . .Carl Junction, Mo 

Heizer Heizer, Ks 

White Olimitz, Ks 

Electric Garden Clatlen, Ks 

Strand Eskridge, Ks 

Majestic Little River, Ks 

Liberty Galatia, Ks 

Electric Bazuil, Ks 

Electric. Alexander, Ks 

Auditorium Rush Center, Ks 

Opera House Nekonia, Ks 

Township Hall Nekonia, Ks 

Healy Healy, Ks 

Strand Ranson, Ks 

Strand McCracken, Ks 

Gelchurst Bentley, Ks 

Universal Winona, Ks 

Township Monument, Ks 

City Hall Russel, Ks 

F.O. O. F So. Greenfield, Mo 

Legion Sedgwick , Ks 

Cozy Geneseo, Ks 

Chicopee Chicopee, Ks 

Gem Nickerson, Ks 

Strand Sharon Spgs., Ks 

Dighton Dighton, Ks 

Gem Clearmont, Mo 

Plaza Leoti, Ks 

Otis Hall Otis, Ks 

Empire Parnell, Mo 

Town Hall Mooresvillc, Mo 

Wonderland Wheeling, Mo 

Strand Mt. Vernon, Mo 

Hickman Quray. Ks 

The Moore Plain ville, Ks 

Fairway . .Fortescue, Mo 

Colonial. Corning, Mo 

Parmount Lucas. Kan 

Royal Sheridan, Mo 



THEATRE 



CITY 



Gem Grant City, Mo. 

Palace Powersville, Mo. 

Doris Erie, Kan. 

Star Clyde, Kan. 

Electric Galena , Mo. 

Howard Hollister, Mo. 

Electric Clayton, Ks. 

Sherman Sherman, Cal. 

Mexico Brawley, Cal. 

Liberty Azusa, Cal. 

Opera House Bassett, Va. 

Smith Massus Mill, Va. 

Galax Galax, Va. 

Opera House Parksley, Va. 

Star Waynesboro, Va. 

Wilmont Christenburg, Va. 

Rink Barlton, Ind. 

Auditorium Colonial Beach, Va. 

Marader St. Nicholas, Va. 

G. A. R. Opera House Northeast, Md. 

Rigler Mt. Airy, Md. 

Franklin Franklin, Va. 

Evans Saxis, Va. 

Opera House Lestewille, S. D 

Star Hurley, S. 

Royal Spencer, S. 

Clark . Canistota, S. 

City Hall Lake Nordon, S. 

Yale Yale.S. 

Royal Parkston, S. 

Scenic Wessington, S. 

Selleck Selleck, Wai 

Index. Index, Was! 

Morton Fligh School Morton, Wash. 

Randle Randlc, Wash. 

Fensler Deer Beek . Wash. 

Rex Orofino, Ida. 

Dream Onalaska, Wash. 

Langley Langley, Wash. 

Clermont Winchester, Ida. 

Film ■ Craignn'iH , Ida. 

Gem Sandpoint, Ida. 

New Kendrick Kendrick, Ida. 

Big Creek Big Creek, Cal. 

Harvester Corcoran , Cal. 

Holes Raymond, Cal- 

Yosemite Merced Falls. Cal. 

Grammar School Greenfield, Cal. 

Dales Los Molinas, Cal. 

Star San J uan , Cal. 

T&D Hanford , Cal. 

Liberty Lemoore, Cal. 

Sonora Sonoia, Cal. 

Dos Palos Dos Palos, Cal- 

Pastime Chowchilla, Cal. 

Gait Gait, Cal. 

Le Grand Le Grand , Cal. 

Palace. . Dixon, Cal. 

Majestic Concord, Cal. 

American Alton, V\ vo, 

Broadway Deseret , Utah 

Rex Rexburg, Ida. 

Community Meridan Hill, Ida. 

Star Kanab, Utah 

Star Hinckley, Utah 

Star La Point, Utah 

Lawrence Circuit Collinstown, Utah 

Lawrence Circuit Riverside, Utah 

Lawrence Circuit Bothwell, Utah 

Lawrence Circuit Dewej , Utah 

Lawrence Circuit Hymouth, Utah 

Universal Phillisburgh, Mo. 

Eagle Living ti n, Ill- 
Birch Tree Birch '1 ree, Mo. 

Pastime Sorento, Ill- 
Gem Vanbu ren , Mo. 

Fllectric Windsor, III. 

Midway - Ellington, Mo. 

Gem Martinsburg, Mo. 

Aeral \nnapoIis, HI. 

Princess Gideon, Mo. 

Mary-dale Cndud], Mo. 

Umpire Uomei sville, Mo. 

Victoria Farmersville, III* 

Grand Oakland, III 

Plaza Coin 

Princess Hettick 

Star Palmyra. 

Lyric Metcalf, 

Illinois Newman, 

West End Shclbyville. 

Electric Perry ville 

Star Neuton 

Armory St. Geneviene, Mo. 

Gayety St. Elmo, Ill- 
Opera 1 louse Thayer , 111. 

Lyric Moweaqua, III. 

Bluebird Ncoga, 111. 



e, III. 
i.IlU 

I 



e signed UniversaPs 
lervice Contract 

s only just started! 



THEATRE CITY 

Opera House Greenfield, III. 

Opera House Irving, 111. 

Opera House Girard, III. 

Lion. Hammond, III. 

Delco Potosi, III. 

Electric Chesterfield, III. 

Bijou Carrolion, III. 

Edgemont Edgemont, II). 

Opera House Dallgren, III. 

Klikan Wood Riner, 111. 

Summer Summer, 111. 

Liberty Frank ford. Mo. 

Lyceum Mainchestcr, Mo. 

Pastime Kansas. III. 

Electric Eldon, Mo. 

Sissel Hurdlard, Mo. 

Grand , Ranier, Ore. 

Liberty Estacada, Ore- 

Comus Gold Hill, Ore. 

Woodlawn Portland. Ore. 

Clover dale Cloverdale, Ore. 

Paramoui.t Warrenton, Ore. 

Bungalow Oakland, Ore. 

Scar Heppner, Ore. 

Nehalem Nehalem, Ore. 

Banks Banks, Ore. 

Midvalc John Day, Ore. 

Star Stay ton, Ore- 

Palace Amity, Ore. 

McLean's Wallawa, Ore. 

Arlington Arlington, Ore. 

Lyric Primville, Ore. 

Princess Rockaway, Ore. 

Elite Wolseley, S.:sk. 

Variety Gravebourg, Sask. 

Royal Shelboun e, Ont. 

Paramount Hanover, Ont. 

Elgin Port Elgin, Ont- 

Classic Walkerton, Ont. 

Maple Leaf Mount Forest, Ont- 

Princess Listowcll, Ont. 

Queens Dundas, Out. 

Soldier Hospital Lor.don, Ont. 

Regatt Ilagesville, Out. 

Lyric Norwich, Ont. 

Bijou Pcnetar.g, Ont. 

Princess Bracebridge, Or.t. 

Lyceum Mt, Hamilton, Or.t. 

Cozy Caledonia, Ont. 

Dreamland Cannington, Ont. 

Town Hall Dobcaygeon, Or.t. 

Victoria Victoria Harlor, Oi t. 

Family Brussells, O; t. 

Royal Shelliourre, Or.t. 

Regent Markdalc, Or.t. 

Garden lvingsville, Ont. 

Town Hall Essex, Ont. 

Royal Richmond, Que. 

Casino Coaticook, Que. 

Populaire Rimouski, Que. 

Victoria Cookshire, Que. 

Town Hall Scotstown, Que. 

National Marieville, Que- 

Bijou Megantic, Que. 

Empire Wilkie, Sask. 

Pamplin Pamplin, Va. 

New -. Hancock, Md. 

Caltnder Reisterstown, Md. 

Lyric Occoquam, Va. 

Orpheum South Hill, Va. 

Gem Thurmont, Md. 

Spotswood Elkton, Va. 

Wonderland West Point, Va. 

Costens Pocomoke City, Md. 

Town Hall Smithfield, Va- 

Princess Cotton Plant, Ark- 

Electric Judeonia, Ark. 

Henderan Mulberry, Ark. 

New Ozark, Ark. 

Merit Hartford, Ark. 

Twilight Mansfield, Ark. 

Queen Lonoke, Ark. 

Lexa Lexa, Ark. 

Daisy or Grand Memphis, Tcnn- 

Dixie Pangburn, Tenn- 

Liberty Ileber Springs, Ark. 

Star Tuckerman, Ark. 

Star Swifton, Ark- 

Gem Calico Rock, Ark- 

Hopkins Cotter, Ark- 

Royal Newark. Ark. 

Joy Detour, Mich. 

Grand Newberry , M ich . 

Wigwam Kingston! , Mich. 

Amusu Hall Nesnkoro, Wis. 

St. Augustus Hall Wausauke* , Wis 

Keisten Wittenburg, V\ is. 

Champion Champion, Mil li 



THEATRE CITY 

Tale Hour Olivia, Minn. 

Opera Plum City, \\ is. 

Opera Pepin, Wis. 

Auditorium Fountain City, Wis. 

I. O. F Prescott, Wis. 

Scenic Tyler, Minn. 

Elk Elk River, Minn. 

Lyric Atwater, Minn. 

Rex Maple Lake, Minn. 

Jack's Paynesville. Minn. 

Lyric Dallas, Minn. 

Crystal Gibboy , Minn. 

Forest Forest Lake, Minn. 

Alma Alma, Wis. 

Majestic Bangor, Wis. 

Rex W. Salem, Wis. 

Palace Royal ton, Minn. 

Gem Ivanhoe, Minn. 

Opera House Hendricks, Minn. 

Opera House Kellogg, Minn. 

Princess Lindstrum, Minn. 

Legion Center City. Minn. 

Princess River Falls, Minn. 

Gem Granite Galls, Minn. 

Orient Harmony, M inn. 

Meadowland Mcadowlands, Mim. 

Amuzu Marietta, Minn. 

Glem Lake Minneapolis, Minn. 

Star Sherburne, Minn. 

Glen wood Palace Minneapolis, Minn. 

Marine Marine, Minn. 

Pierpont Pierpont, S. D. 

Orpheum Wamboy, S. D. 

Zim Cumberland, Wis. 

Daniles Iron River, Wis. 

Cozy. Groton, S. D. 

Crystal Glencoe, Minn. 

Crystal Norwood, Minn. 

Topic Fairfax, Minn. 

Orpheum Mellon, Wis. 

Rex Wash bury. Wis. 

Grand Big Falls, Minn. 

Krebsbach Adams, Minn. 

Strand Britton.S. p. 

Community Hammond, Wis. 

Rose. Minneapolis, Minn. 

Movie Greenville, S. D. 

Unique Franklin, Minn. 

Movie Eden, S. D. 

Princess Roseau, Minn. 

Grand Walk" r, Minn. 

Lyric Waconia, Minn. 

Grand Ilayward, Wis. 

Star Veflen.S. D. 

Opera House Pekin, S. D. 

Unique Sisseton, S. D. 

Ideal Hayfield, Minn. 

Ideal Bloom* i . v. 

Auditorium Roshalt, S. D. 

Opera House. . . 1 little, N. D. 

Community 1-inlayson, Minn. 

Alhambra. Garrison, N. D. 

Greenbush , .. Greenbush, Minn. 

Star Auco , M inn . 

Strand Princeton , M inn . 

Hines Loyalton, S. D. 

Bijou Blackduck, Minn. 

Orpheum Bristol, S. D. 

Lyric Lokota, N. D. 

Strand Moose Lake, M inn . 

Palace - - Federal Dam, Minn. 

Star Underwood. N. D. 

Bewar Brocket, N. D. 

Movies Strandquest, Minn. 

Unique Newfolden, Minn. 

Motley Motley, Minn. 

Cozy Sank Rapids. Mil ■ 

American Mora, Minn. 

Empress Leeds, N. D. 

Lyceum Carpio, N. D. 

Princess Bcrthold, N. D. 

Movies Anamoosc, N. D. 

Gem Ornery, Wis. 

Movies Lrbank, Minn, 

Auditorium. Condo, N. D. 

Rialto .Windsor Locks, Conn. 

Town Hall Huntington, Mass. 

Town Hall Charlemont, Mass. 

Town Hall Lenox, Mass. 

Steeplechase Coney Island, N. Y. 

Helmetta Club Helmetta, N. Y. 

Strand Hightstown, N. J. 

Rivoli Fallsburgh, N. Y. 

Star Jamesburgh, N. Y. 

Woodbridge Woodbridge, N.J. 

Casino Rosendale, N . Y. 

Grand New York , N . Y . 

Empire Long Eddy, N. Y. 



THEATRE CITY 

Shadowland Ellen ville, N. Y. 

Maple Jeffersonville. N. Y. 

Empress Maramac, Okla. 

Crystal Roosevelt, Okla. 

Lyric Clidsea, Okla. 

Community Wakita, Okla. 

Royal Minco, Okla. 

Cache Cache. Okla. 

Criterion Butler, Okla. 

Central Papillion , Neb. 

Star Elliott, la. 

Orpheum Fairfield, Neb. 

Chamberlin Ellhorn, Neb. 

Isis Arnold. Neb. 

Crystal Scribner, Neb. 

Liberty Morse Bluff, Neb. 

Main Snyder, Neb. 

Community Havens, Neb. 

Am. Legion Alexandria, Neb. 

Eddyville Eddy ville. Neb. 

Royal Wisner. Neb. 

Walsh Waterloo, Neb. 

Rex Franklin, Neb. 

Orpheum Fairfield, Neb. 

Star Elliot. la 

Casino Kingsley, la. 

Gem Hoskins. la. 

Liberty Eustio, Neb. 

Colonial Bloomington, Neb. 

Moon Otoe, Neb. 

Rex Western, Neb. 

Dalby Lewiston, Neb. 

Beacon Greenwood, Neb. 

Bellevue Belle vue , Neb. 

Queen .Omaha, Neb. 

Opera House Strang, Neb. 

Paramount Mechaniesburg, Pa. 

Adelphi Ilughesville, Pa. 

Opera House Quarryville, Pa. 

Colonial Lawrenceville, Pa. 

Palace Liverpool , N . Y . 

Opera House Drvden, N. V. 

Geitner Silver Creek, N. Y. 

Opera House Fredonia, N. Y. 

Novelty .Cleveland, N. Y. 

Opera House Moraira, N. Y. 

Liberal Alden, N. Y. 

Colonial Ellicottville. N. Y. 

Tohnsonian Ripley, N. Y. 

Opera House Fillmore, N. Y. 

Grand Genesco, N. Y. 

Grand Grass Range, Mont. 

Orpheum Browning, Mor.t. 

Murray Hill Hooson, Mont. 

Hingham Hingham. Mor.t. 

Joplin Joplin. Mont. 

Grand Harlem, Mor.t. 

Grand Saco. Mont. 

Orpheum Savage, Mont. 

Princess Circle, Mont. 

Bluebird Bainville, Mont. 

Princess Culbertson, Mont. 

( rold< n Rule Medicine Lake, Mont. 

Liberty Fromberg, Mont. 

Arcade Big Timber, Mont. 

Orpheum Glasgow, Mont. 

Yellowstone Whitehall, Mont. 

Liberty Hamilton, Mont. 

Ruby Three Forks, Mont. 

Rose Judith Gap, Mont. 

American Ilarlowtown, Mor.t. 

Peoples Chapman ville, W. Va. 

Gem So. Charleton, W. Va. 

Modern Vcrdunville, W, Va. 

t Stirrat. W. Va. 

Virginian Logan, W. Va. 

Reel St. Albano, W. Va. 

Grand Charleston. W. Va. 

Madison Madison, W. Va. 

Lewis , . , Chelyan , W . Va. 

Leewood Lcewood , W . \ 'a . 

Sovereign Sovereign, W. Va. 

Muffiin Corco, W. Va. 

Manbar Manbar, W. Va. 

Sharpless Sharpless, W. Va. 

Wyoming Mullens, W. Va. 

Royal Shirley, W. Va. 

Glen Rogers Glen Rogers, W. Va. 

Sunset Charleston, W. Va. 

Edwight Edwight, W. Va, 

Morrisvale Morrisvale, W. \ a. 

Birch Birchton , \ \ 

Playhouse Randleman . N C. 

Pamona Mills Greensboro, N . C. 

Pastime Kershaw, S. C. 

Pastime Marshall, N. < 



THEATRE CITY 

Liberty Oxford, N. C. 

Standard Chapel Hill, N. C. 

Lincoln Bennettsville, S. C. 

Strand Burnoville, N. C. 

Alco Graham, N. C. 

Columbia Columbia, N. C. 

Oasis La Grange, N. C. 

Cameo Belhaven, N. C. 

Community Cresswell, N. C. 

Dunbar Sanford, N. C. 

Select. . Andrews, S. C. 

Premier Pilot Mt., N. C. 

Palace Onargo, III. 

Strand Brookfield. Ill 

Star Manteno, III. 

1 ho DesPlaines, 111. 

Opera House Rankin, III. 

Opera House EI Paso, III. 

Mar McLean, III 

Grove Fox River Grove, III. 

Star Gray's Lake. Ill 

Liberty Ivesdale, 111. 

Cosmo New Carsile, III 

Rex Chenoa, III. 

Palace Greenview, 111. 

Community Atlanta, III. 

Sunnyside. Indian Harbor. I ml. 

Majestic ..-. Hamlet. Ind. 

Opera House Elburn, III. 

Recreation Frccburn. Ky. 

Garden So. Charleston, < > 

Mi [way Midway, Ky. 

Palace Sabina, O. 

Hemphill Hemphill, W. Va 

Peoples Ceredo. W. Va. 

D'Amour Osgoode, Ind. 

Patriot Patriot. Ind. 

Palace New Metemoras, O. 

Miami Waynesvitle. O. 

Miami . . .Morrow, O. 

Playhouse Betsy Layne, Ky. 

Lackey La- key, K\ . 

Wallins Wailins Creek, Ky. 

Bethel Bethel, O. 

Amelia Amelia, O. 

I lima Hima. Ky. 

Indianola Lakeview, O. 

Opera House Livingston, Ky. 

Eonnyman Bonny man, Ky. 

Star Worth. W. Va. 

Star Richlands. Va 

Valley Dayton, O. 

High Splint High Splint, Ky. 

Drift Drift, Ky. 

Auxier \uxier, Ky 

Sparta Sparta, Ky. 

Millstone Millstone, Ky. 

Crescent Minster, O. 

Neon Neon, Ky. 

Auditorium Seaford, Del. 

Main Street Gallton, Pa. 

Auditorium . Manheim, Pa. 

Magnet Minooka, Pa. 

Grange Arcadia Center Hall, Pa. 

Family New Cumberland. Pa. 

Opera House Parkesburg, Pa. 

Polise Old Forge. Pa. 

Liberty Sat on. Pa. 

Lyrit Beach Haven, N. J. 

Opera House Barnegat, Pa. 

Pala e Milford, Del. 

Crystal New Oxford, Pa. 

Gem Post Nom3, .\\ J . 

[Jeal . Montrose, Pa. 

.Manncrchor H-ll Stiles, Pa. 

Kerrigan Gilberton, Pa 

Arcadia • .Slating ton, Pa 

Universal Benton. Pa. 

J< mple Dover, Del. 

Pitman, N. J 

i ' .i.i. <• Salem , N, ' 

Hunts Jenkintown, Pa. 

Acri M'" iettJ . I 1 ■ 

Grand Centralia, Pa. 

i ::n So. Sterling, P. . 

] yric Woodbine. N . J - 

Lyric Elkland, Pa. 

Palace Schuylkill Ua\< , , I 

le Somerpoii I , N.J 

Bcese Harrington, 1 >cl 

Landis ville Landisville, N ,1 

I ( ider Gloucester. N .1 

Mi in. -rial TarbetvilU . P 

Auditorium Brownsville, N. .1. 

Waller. . Laun I. D* 



Page Fourteen 

NEW I. M. P. A. HEAD. 



THE REEL JOURNAL 



July 11, 1925 




F. H ELLIOTT, General Manager, 
Independent Motion Picture Assn. 

ROSEN WA LI) PROMOTED 

C E. Rosenwald who broke into film 
business about six months ago and who 
made a sales record in Western Kansas 
which attracted the attention of the home 
office executives, lias been promoted to 
Special Representative of the Carl Laem- 
mle Complete Service Contract Plan. Mr. 
Rosenwald will cover the smith. 

Last week he left for Oklahoma City 
where he will arrange a campaign on the 
Complete Service Plan. 




Plan for (heater Movie Season 



HEADQUARTERS 

For Exhibitors and Film Men 

«£$/ HOTEL 
"~ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 



Opposite Baltimore 
Hotel. In the heart of 
$| \ theatre district. 

Archie Josephson, 
President. 





A. R. Zimmer, for years a prominent 
Kansas Exhibitor and owner-manager of 
a house in Marysville, Kas., has joined 
the First National sales staff and will 
travel Northern Kansas for that com- 
pany. 

* * * 

The Liberty Theatre, Kansas City, re- 
ports a good week last week with the 
Warner Bros, picture, "Kiss Me Again." 
Post and Star critics classed it as one 
of the best pictures of the vear. 

* * * 

M C. Brodsky, formerly with Vita- 
graph, has joined the sales staff of Uni- 
versal in the Kansas City territory. The 
"U" hoys are expecting big things of 
"M. C," they say. 

* * * 

L. A. Wagner, of the Princess Theatre. 
Eureka, Kas. was a visitor of Kansas 
(. ity exchanges Monday. 

* * *" 

"Chappie" Chapman, formerly of the 
Sales Department of the Kansas City 
Universal Exchange, and now manager 
of "U's" Sioux Falls branch, was heard 
from this week by the local hoys in the 
following: "I'm going out in the terri- 
tory where men are men and dogs bark 
at you." Sure enough, Chappie is still 
his old self. 

* * * 

John Hostettler of Omaha visited 
friends along Movie Row this w-eek. 

* * * 

Frank Amos is building a 1,000-seat 
house at 43rd and Mercer streets here. 
The new theatre will be ready about Sep- 
tember }'5. It will operate linden a 
straight picture policy at popular prices. 

* * * 

Roy Churchill announces that Stanley 
Chambers of Wichita has booked F. B. 
O.'s "Drusilla With a Million'' for a full 
week's showing at the Palace beginning 
on the national release elate of the pic- 
ture, August 16. The Palace usually runs 
a split-week bill. The Liberty Theatre, 
Kansas City, has also booked "Drusilla" 
for early August showing. 

* * * 

E. N. O'Shel, Educational representa- 
tive, spent the week in the office fol- 
lowing a two weeks' successful tour of 
the territory. 

* * * 

E. MlcCord of the Gem, Stewartsville, 
Mo., and Mr. 'Hips of the Princess Thea- 
tre, St Marys, Kas., were in arranging 
fall bookings this week. 

* * * 

I . E. Gregory Metro-Goldwyn manager 

mi Kansas City, was back at his desk 
this week following a business trip to 

Sedalia. 

* + * 

Bob Gary, Universal exploiteer, has 
returned from one of bis special "ex- 
ploitation trips" in the territory. 

* * * 

Tommy Taylor, formerly with Universal 

here, has been transferred to the Siou> 
Falls branch of that company. 



O. F. Woody, temporarily in charge of 

the Kansas City office of Associated 

Exhibitors, was in Des Moines this week. 
* * • 

Wichita motion picture theatre mana- 
gers are complaining against the unfair 
competition of the carnival now playing 
in Riverside Park in that city, accord- 
ing to reports here. Film for the car- 
nival is being supplied by the Bureau of 
Visual Education of the University of 
Kansas it is charged. 

Jack Flynn of St. Louis, district man- 
ager for Metro-Goldwyn, is expected to 
arrive in Kansas City Monday in mak- 
ing a round of visits to his various of- 
fices 

* * • 

Bill Alexander, M.-G.-M. salesman, is 
showing the boys his speed in a new 
Ford coupe. 

* * * 

Miss Blanche Hunt, Educational con- 
tract clerk, has returned from her vaca- 
tion. 

* * * 

II. W. Peters, home office representa- 
tive of Pathe Exchange, Inc., has been 
c iigned to the Kansas City, Oklahoma 
City and Dallas offices of that company 
to handle the new Lloyd production, "The 
Freshman." Peters was in Kansas C!t. 
this week. 

* * * 

"The Freshman," called Harold Lloyd's 
greatest contribution to the screen, and 
his last for Pathe, is to be screened for 
exhibitors shortly, J. A. Epperson, loca> 
manager, has announced. "Take it from 
me. it's the best you've ever seen — just 
wait and see it," "(. A." says. 

* • * 

E. C. Collins home office representa- 
tive for Enterprise Distributing Corpora- 
tion, has been assigned to the Kansas 
City territory, Bob Withers, Kansas City 
manager, has announced. "Collins is one 
of the best men in our organization and 
has a record for fair dealing which I am 
sure will win many friends for him in 
this territory," Withers said. 

J. A. Epperson, Pathe manager here, 
returned Monday from a sales meeting 
of the Southern Division of his organiza- 
tion. The meeting w as called by Oscar 
Morgan, division manager, and was held 
in Memphis, Tenn. 

* * * 

Orline Record, projectionist for 'the 
Royal Theatre, Grain Valley, Mo., and 
M' 



iss Anna Williams, also of Grain Val- 
ley, were married last week. The couple 
will make their home in Grain Valley. 

R. D. Gardner has sold (be Lyric, ren- 
ter, Mo., to L. T. Myers. 

* * "* 

W. E. Truog, district manager, and 
Harry Taylor, branch manager of Uni- 
versale Kansas City office, made a win- 
ning team (lie p. ls t week when they bit 
the key towns for new business. 



July 11, 1925 

"Merchandising" the 

Theatre; Great Need 



THE REEL JOURNAL 

it has not had a single complaint and 
has a host of complimentary letters to 
back up its assertion. 



Page Fifteen 
PLAN MELODRAMA OF RAILS 



Equipment Head Says Comfort Is Strong 
Selling Feature. 



By W. A. Rowell, Gen. Mgr., Arctic 

Nu-Air Co. 
Merchandising the "theatre going" 
habit among Americans has played a 
most important part in the success of 
the theatrical enterprise of the nation. 

While the marvelous development work 
of the film corporations has played a 
very important part in the merchandis- 
ing plan, yet the individual work of the 
theatre owners has been equally import- 
ant. In fact, if the theatre owners had 
not risked their capital in buildings, 
equipment, etc., the film men would have 
been facing almost sure failure. 

Through the combined efforts of film 
men and theatre owners the theatrical 
interest as a whole has grown to be 
one of the largest enterprises of the na- 
tion. 

Entertainment and comfort have been 
the two big merchandising features in 
the theatrical problem. The film men 
have taken care of the entertainment 
feature while the theatre owners have 
had to look after the comfort angle. 
Which of the two is most important can- 
not be stated, but it is safe to say that 
should either fail then the entire theat- 
rical enterprise would fail. 

Comfort in the summer time has been 
a real cross to bear for the theatre own- 
ers. Scores have given it up and have 
closed their theatres during the hot sea- 
son. These places have suffered severe- 
ly when they opened in the fall because 
once a patron gets out of the "theatre 
going" habit or gets used to going to 
another place for his entertainment he 
is hard to wean back to his "first love". 

Hot air has been the cause of so much 
summer closing or so great a loss in 
profits. People will not attend hot. 
close theatres where they cannot be en- 
tertained in comfort. Not only will they 
refuse to attend such places, but they 
insist upon telling their friends about it. 
On the other hand when people find 
cool, comfortable theatres where the 
climate is from twenty to thirty degrees 
cooler than outside, they "repeat" and 
they do so much talking that other pat- 
rons are developed without cost to the 
theatre men. 

"With the temperature at 9d degrees 
in the shade I have been able to keep 
my theatre at 70 or below, so that my 
patrons have been cool, comfortable and 
satisfied," wrote Frank Cook of the 
Bijou Theatre, Appleton, Wis., to the 
Arctic Nu-Air Cooling and Ventilating 
Company of Chicago. 

"My cool theatre is now the talk of 
the town. The people are talking ad- 
vertisements for me and my summer 
business is better than it ever has been. 
If you have any doubting Thomases re- 
fer them to me and I will be pleased 
to show them. Seeing is believing.'' 

The Arctic Nu-Air system is the lat- 
est on the market. It is' very low in 
price and its terms are favorable to anv 
theatre. The Arctic Nu-Air was ex- 
hibited at the Milwaukee convention and 
its 40,000 cubic feet of cool fresh air every 
minute created favorable comment among 
the theatrical magnates. 

Since the convention scores of Arctic 
Nu-Airs have been installed, particularly 
in the Middle West. The company says 



PARAMOUNT'S MANAGERS SCHOOL 
OPENS AUGUST 1. 



All Applications For Admission Must Be 
In By July 15th. 



All young men in this territory inter- 
ested in the Theatre Managers' Training 
School which is to be conducted by Fa- 
mous-Players-Lasky, are urged to turn 
in their applications for admission at 
once. The dates for applying are June 
15, July 15, according to Ben Blotckv, 
Kansas City manager. 

Applications should be forwarded to the 
Paramount Theatre Managers Training 
School, Rivoli Theatre, New York, N. Y. 

"This school offers a wonderful oppor- 
tunity to any young man desiring to learn 
the real technical and practical points of 
modern showmanship," Blotckv said. 
"All sessions of the school will be held in 
the Rivoli Theatre, New York, one of the 
largest and most modern theatres in the 
country." 

The term of the course, which covers a 
practical scope of theatre managing, is 
six months, starting August 1. After the 
students have been graduated in Feb- 
ruary, they will be given positions as as- 
sistant managers in the various Para- 
mount houses throughout the country at 
a starting salary of $50 a week. The 
course requirements in a monetary way 
are small, the tuition being only $500, and 
this may be paid six months after the 
student has been placed in a position 
after graduation. All student- must bear 
their living expenses while attending the 
school. 

The courses offered will be given by 
seme of the most responsible men in the 
Paramount organization and will cover 
the following: History of the Motion 
Picture, History of Paramount. Develop- 
ment of the Motion Picture, Inter-rela- 
tion of Production, Distribution and Ex- 
hibition, Theatre Site, Types of Theatres, 
Theatre and Community, Public Speaking, 
House Service, Music, Projection and 
Lighting, Presentation and Prologues, 
Exploitation, Advertising, Publicity, Good 
Will Building, Program Building, Thea- 
tre Accounting. 

Only young men between the ages of 
21 to is years are eligible for member- 
ship. College graduates are preferred. 

Tl-.ose persons in this territory who are 
deeply interested in the course are asked 
to write Mr. Ben Blotcky, branch man- 
ager, Famous-Players-Lasky. Kansas 
City, Mo., and a catalog giving in detail 
the scope and purpose of the course will 
be forwarded to any address, together 
with an application blank. 



"FIGHTING IN FRANCE," BOOKED 
FOR ILL. LEGION CONVENTION. 

Jack Underwood, Enterprise Manager 
in St. Louis, has just scooped the rest 
of tin: boys by obtaining a playing date 
ior "Fighting in France" for the annual 
Illinois American Legion Convention, 
which is to convene in Quincy shortly. 
Enterprise officials are elated over this 
splendid opportunity to exploit the war 
picture. 



F. B. O. Buys Empey's "Dynamite 
Limited" and "Book Engineer." 

John C. Browned. East Coast Scenario 
Editor of Film Booking Offices of 
America, Inc., announces the purchase of 
"The Dynamite Limited" and ''The Book 
Engineer,'' two novelettes from the pen 
of Arthur Guy Ernpey, famous war hero. 
which appeared in recent issues of Triple 
X Magazine. 

It is the intention of the F. B. O. 
Scenaria forces to combine the two nov- 
elette-, both of which are railroad stories, 
into one huge melodrama, to be released 
under the title of "The Midnight Flyer." 

Plan for Greater Movie Season 



The Novelty Theatre. Topeka, a com- 
bination picture and vaudeville house, is 
to open August 1 with a stock company 
on the runways, it has been reported 
here. A. J. Shober is the manager. 



For a Smashing 
"JULY 

INDEPENDENT 

MONTH" 

"The Big Four" 

from 

Enterprise! 

"THE AVERAGE 
WOMAN" 

Directed by 

Willimu Christy Cabanne 

with 

Pauline Garon, Harrison Ford, 

David Powell* Hurr Mcintosh. 

Produced by C. C, Iturr. 

"LEND ME YOUR 
HUSBAND" 

with 

Doris Ken > on, David Powell, 

Hetcn D»AIgy. 

Produced l>* < '. C. Burr 

"YOUTH FOR SALE" 

Directed by 

William Christy t "a limine. 

with 

May Allison, (lias. E. Mack, 

Sir rid Holmcuist. 

C C. Hurr Production 

"ENEMIES OF YOUTH" 

With Mahlon Hamilton Hurr Mcintosh. 

Btel«*ased by Mueller Theatre Servi •«-, 

Inc. 

Enterprise Dist. Corp. 

Hob Withers, Mgr,, 
115 W. 18th St. Kansas City, Mo. 



Page Sixteen 



THE REEL JOURNAL 



July 11, 1925 




EXPLOITATION 
IDEAS ^sHINTS 



dited by R. C. "BOB" GARY, Universal Exploiteer. 



How I Put Over 

"The Fighting Ranger' 



J .y T. R. Davis, Liberty Theatre, 
Parsons, Kas. 



One week before starting the "FIGHT- 
ING RANGER." I ran a slide on the 
screen, advertised in my regular news- 
paper, displayed a one-sheet in the lobby 
of the theatre to the effect that on 
Thursday and Friday of the following 
week I would give all children a big 
party and a free show, give each of the 
first thousand children a generous sack 
of candy, and on Thursday at one-thirty 
P. M., I would give away a $10.00 cash 
prize. I announced that all children 
should be at the theatre at that time 
and I would then explain to them how 
to win the prize. (We are running this 
serial on Friday and Saturday and I did 
not want to cut in on our usual good 
Saturday business, but on account of the 
limited seating capacity I knew that 1 




THEO. R. DAVIS 

would have to give two free shows if we 
< < to let all the children in.) 
( In,- ran always buy candy at the 
wholesale price al a wholesale grocery 
house if he buys as much as a hundred 
pounds, and he can always buy a pretty 
good quality of randy that retails at 
thirty or forty cents a pound at a pi ice 
never to exceed fifteen cents a pound, 
and then you need a tin msand quai 1 ei 
pound bags which should cosl about fifty 
cents. It is a bin job to sack the candy, 

but there are always a couple of g I 

boys or girls that will be glad to do this 
for a couple of passes and all the candy 
they ran eat (which prove m it to he 
much). I always u e aboul three thou 
sand cards announcing the free show. 
If school is in session it is much easiei 
to i each all of the children as th> come 
out of school. If not, I take foui reliable 
hoys and put these tickets out in every 



house in the town. I have found that if 
you have the word "Valuable" printed on 
the ticket and have them printed on bogus 
bristol board in various colors the kids 
will cherish them and hold on to them 
as long as they can, while another form 
of printing will lie discarded.. I always 
use about fifteen hundred programs every 
week and have the same copy printed on 
them, but this item cannot he charged to 
Ibis stunt as I have the programs printed 
any way. 



FREE SHOW FOR ALL CHILDREN 

Thursday and Friday Afternoon, 

4:30 P. M. 

JUNE 11 and 12 

FREE— A Sack of Candy— FREE 

For Each of the First 1,000 Children 

$10— GIVEN AWAY FREE— $10 

Be at The Liberty Theatre Thursday 

at 1:30 p. m. and find out how to get the 

$10.00 

Everything is Free — Come and have a 

good time. 



or she were going to the Liberty Theatre 
to see "The Fighting Ranger" and if the 
person asked "Why," tell them: "It is 
a good show." I told them that when 
they asked the right person he or she 
would say "Yes, here is the ten dollar 
prize." Then they would he given an 
order for $10.00 on the theatre and that 
I would give the boy or girl with the 
order the ten dollars in the theatre at 
the regular matinee Friday of the next 
week and that I wanted them all to be 
there so they could see with their own 
eyes that I really gave the ten dollars 
away. That it wasn't anv fal-p H this 
way everybody that happened to be on 
the streets between one-thirty p. m., and 
four p. m., knew that at least the Liberty 
Theatre was in business and for some 
mysterious reason every child they saw 
asked them if they were going to the 
Liberty Theatre to see "The Fighting 




Theo. R. Davis Explaining Rules for Cash Prizes to 
the Kiddies in Exploiting "The Fighting Ranger" 



Another thing, always give the candy 
to the children as they go into your 
theatre, never as they come out. As 
they are going in you can make them 
line up lor they are thinking of the show 
and will get their candy and go on in, 
but if you give the candy to them com- 
ing on:, the only thing on their mind is 
(lie candy and they will mob you, allow- 
ing a few to get all the candy and a 
great number will he dissatisfied. 

I UK $10.00 PRIZE. 

Al one-thirty Thursday afternoon all 
the kids in town and a few besides were 
in front of the theatre, it is always a mob 
oi ( a n prize hounds. I stood on a tall 
stool and made my little stump speech 
telling them that all they had to do was 
go up and down the main streets of the 
town and ask everybody they saw if he 



Ranger.'' They were also tv.ld that it 
was a good show. 

Is there any other way you can think 
of to get two or three thousand children 
to ask everybody they see to go to your 
theatre, or the same amount of hand to 
mouth advertising for ten dollars? 

On Friday of the following week I let 
all of the children in for five cents. You 
can bet your socks I will have made a 
big percentage of all the kids in town 
strong for my theatre and strong for "The 
Fighting Ranger." At the very least I 
have directly increased my business for 
two days of every week for the next thir- 
teen weeks to say nothing of having all 
I he kids in town strong for me. This 
means a whole lot of their parents too. 





COMEDY RIOT 



Advertise 



— your JIMMY AUBREY Comedies. Tell your fans you've got 'em Tell 'em -what 
a riot of fun these Aubrey Comedies are. It has been proven that where 75% of fans 
like features, a full 100% want comedies. You can't give you patrons too many come- 
dies. They want to laugh. They want to be entertained. The JIMMY AUBREYS 
hit the grand average of laffs as big, often bigger than any other brand. Tell the 
world you're showing the JIMMY AUBREY comedies regularly. You'll work up a 
regular JIMMY AUBREY night. Try it. See all the releases, as follows: 

"HEEBIE JEEBIES" 

"HYPNOTIZED" 

"OH WHAT A FLIRT" 

"A HELPING HAND" 

and his latest laffingfest, 

"HE WHO GET'S 
CROWNED" 

Presented by 



JOE ROCK 



A Standard Cinema Production 

Distributed by 

FILM BOOKING 
OFFICES 

Snowcr Bid?., Kansas Oct, Mo. 

3312 Olive Street, St. Louis, Mo. 

127 So. Hudson, Oklahoma City, Okla. 

106 So. Cross Street, Little Rork, Ark. 




A 



Page Eighteen 



THE REEL JOURNAL 



July 11. 1925 



Exploitation Meet, 

a Paramount Plan 



Exhibitors Are Called Together to Pre- 
view Pictures. 



A great innovation in the system of 
exploiting motion pictures has been made 
by Claud Saunders, head of the Para- 
mount Division of Exploitation, which 
has won the endorsement of the leading 
exhibitors of the several territories 
where the new plan has been put into 
operation. 

His idea was first brought out during 
the Paramount International Convention 
when he proposed to the Paramount sales- 
men that a convention of exhibitors be 
held in every exchange under the direc- 
tion of the local Paramount exploitation 
man in order to discuss and analyze, in 
terms of exploitation, Paramount's cur- 
rent product and the Greater Forty, 
which will be released in the season be- 
ginning in August. 

Saunders' opinion, which has since been 
justified, was that prominent exhibitors 
in every territory would welcome the 
opportunity for an open discussion on the 
subject of exploiting and publicizing Par- 
amount pictures. And that each would 
welcome getting the benefit of the oth- 
er's ideas for their mutual profit. 

The usual program is to preview the 
current product, and those pictures in 
the Greater Forty available for screen- 
ing. Following this, the convention dis- 
cusser each picture individually, notes 
are taken, and when the exhibitors leave 
each is equipped with a thorough analy- 
sis of the pictures he is going to play, 
and a practical campaign for each pic- 
ture worked out in detail, representing 
the combined experience of his and the 
other best exhibitor brains in the ter- 
ritory. 

At the very first of these conventions, 
held in the Paramount Kansas City 
branch under the direction of Earl Cun- 
ningham, local exploitation representa- 
tive, William H. Wagner, Stanley Cham- 
bers, Glen Dickinson, Fred Feess, John 
H. Plumb, Fred Green, O. K. Mason, 
J. Earl Hayes, Harry Kiefer, Milton 
Feld, William Jacobs, and Frank New- 
man, Jr., attended. Each is a nation- 
ally prominent exhibitor, and their tele- 
gram to Claud Saunders tells better than 
anything else how the first convention 
registered on them. They wired : 

"Please accept our thanks for the ex- 
ploitation party given undersigned in 
Kansas City. We feel greatly benefited. 
We have been able to frame all our fall 
campaigns from advance information fur- 
nished by you. Congratulations on the 
wonderful national tie-ups. Paramount 
hi- again taken an important step that 
more firmly than ever established its 
leadership." 

After I he meeting held in the Para- 
mount St. Louis branch, R. E. Tarrett, 
Joe Hewitt, A. H Whitney, O. E.'Simon. 
C. 1.. Lindsay, Mr. and Mrs. McCutch- 
eon, H. R. McFarland, C. E. Lilly and 
J J. Reilly sent the following wire to 
the Paramount home office: 

i on ider exhibitors exploitation con- 
vention held here in St. Louis, with Mr. 
Gambrill, a huge success and of intense 
interest to the exhibitor. We look for- 
ward to next year's convent ion 



M.-G.-M. CLOSES 110 WEST * 

* COAST HOUSES FOR NEW * 

PRODUCT. * 

* New York. — Unquestionably the * 
biggest individual booking deal ever 

* made in the history of the industry * 
is that just consummated between * 
Sol Lesser, of West Coast Theatres, * 
Inc., and the Metro-Goldwyn Dis- * 

* tributing Corporation, whereby the * 
entire Metro-Goldwyn-Mayer prod- * 
net for the season of 1925-26 will * 

* be played in the houses of the West * 

* Coast organization. * 

The contract closed means that * 

every Metro-Goldwyn-Mayer pic- * 

* ture produced during the coming * 
season will be shown in the 110 * 

* theatres of the West Coast Thea- * 

* tres, Inc , all of which are located in * 

* California. By the terms of the * 
agreement playing of the Metro- * 

* Goldwyn-Mayer pictures will begin * 

* at once, "The Unholy Three,'' Lon * 
Chaney's greatest picture, having * 

* already played a record-breaking * 

* engagement in San Francisco, where * 
it was enthusiastically received by * 
press and public. * 

The deal between Metro-Gold- * 

wyn-Mayer and West Coast Thea- * 

tres, Inc., involves over a million * 

* dollars in rentals and is the first * 

* overwhelming big contract to be * 
signed for the coming season by any * 

* company. * 
+ ********** 

"SEA BEAST" FOR JOHN BAR- 
RYMORE. 



UNHOLY THREE" IN RECORD. 



Metro-Goldwyn Film Lets Pace at 
Loew's, San Francisco. 



Warner Bros, have decided on a last 
minute change in their plans for John 
Barrymore, who is now at their Holly- 
wood studio waiting to make his first 
picture. Instead of "Captain Alvarez," a 
South American revolution story which 
Innl been selected as the star's first pro- 
duct ion, Warners have decided to make 
a big sea story dealing with the whaling 
industry called "The Sea Beast," C. A. 
Schultz, local manager, has announced. 

This picture is to be adapted from the 
celebrated whaling yarn, "Moby Dick," 
a highly colorful tale of the New Bedford 
whaling trade in the period of 1840. It 
was written by Herman Melville, and 
contains enough action for a half dozen 
pictures. In fact, in the production of 
any whaling picture or story of New 
Bedford and its people, "Mioby Dick" has 
for years been the author's authority and 
reference, as it is recognized as the most 
complete informative novel of its kind 
ever written. 



ALBERTA IN ANOTHER SERIES. 

Life is just one series after another for 
pretty Alberta Vaughn, starlet of the F. 
I'.. 0. forces in Hollywood. Alberta com- 
pleted her role in "The Pacemakers" last 
week and next week she starts work in 
a brand new series entitled, "The Ad- 
ventures of Maisie," based on the mag- 
azine Tories of Nell Martin. Others in 
the cast will be Larry Kent, recently sign- 
ed to a Ion- term contract by F. B. O., 
Kit Guard and Al Cooke, the perennial 
comedians who have appeared in many 
of the !■'. B. 0. short subjects, 

PJan [or Greater Mnvir Season 



San Francisco — A wire received by 
Metro-Goldwyn from A. W. Bowles, gen- 
eral manager of the West Coast Theatres, 
Inc., indicates that Tod Browning has 
achieved a sensational success in his, 
"The Unholy Three.'' which he directed 
for Metro-Goldwyn-Mayer from the C. A. 
Robbins story adapted to the screen by 
Waldemar Young. Lon Chaney, Mae 
Busch and Matt Moore have the featured 
roles in this production 

Mr. Bowles wires as follows: "Very 
happy to advise you that world premiere 
of "The Unholy Three" opened at Loew's 
Warfield Theatre, San Francisco, Satur- 
day, breaking all existing Saturday 
opening records in the history of the 
theatre. Picture most enthusiastically re- 
ceived by public and press and we look 
forward to one of our biggest and most 
successful engagements. Heartiest con- 
gratulations." 



CLAIRE WINDSOR SIGNS 

Claire Windsor has signed a new con- 
tract with Metro-Goldwyn-Mayer, C. E. 
Gregory, local manager, announced this 
week. 

\li--s Windsor was put under a long 
term contract by the Goldwyn organiza- 
tion four years ago. This contract was 
taken up by the Metro-Goldwyn-Mayer 
Corporation at the time of the merger 
of the three studios, and has just ex- 
pired, Gregory said. 



"THE MIDSHIPMAN" CAST 



Title Named For Novarro's Next 
For M.-G.-M. 



New York. — "The Midshipman" has 
finally been decided upon as the title 
under which Ramon Novarro's new pic- 
ture, provisionally known as "True Blue," 
will reach the screen. Commander Her- 
bert A. Jones has arrived at Annapolis 
to supervise details of this Metro-Gold- 
wyn-Mayer production, which W. Christy 
Cabanne is directing from the original 
story by Carey Wilson. It is planned to 
make this picture accurately representa- 
tive of life at the famous naval academy. 

Harriet Hammond plays opposite No- 
varro in this picture, and heads a sup- 
porting cast that includes Margaret Sed- 
don, Kathleen Key, Pauline Neff, Crau- 
ford Kent, Wesley Barry, William Boyd. 
Harold Goodwin, Gene Cameron and 
Maurice Rvan. 



Plan for Greater Movie Season 




July 11, 1925 



THE REEL JOURNAL 



Page Nineteen 




f^ST- LOUIS 

FILM MARKET 




St. Louis Announces Ambitious Plans 

to Boost Greater Movie Season 



All Film Men of the City Co-Operate 
to Further Campaign. 

The 1925 Greater Movie Season in St. 
Louis will reach heights never heretofore 
attained by the industry if the tentative 
plans perfected by the exhibitors and 
film exchange managers of the city are 
successfully consummated. 

Joseph Mogler, president of the Motion 
Picture Exhibitors League of St. Louis, 
lias been selected as general chairman 
for tlie week, and he will be given full 
co-operation by every exhibitor and film 
man in the city. 

Meeting Held June 24. 

A very enthusiastic meeting looking to 
the big week was held at the Melbourne 
Hotel on Wednesday, June 24, with City 
Judge Rosecan and Director of Public 
Safety Rrod as the principal speakers. 
Margaret Marsh also was there in all 
her prettiness and charmingly urged full 
co-operation by everyone. 

W. W. Watts, president of the Motion 
Picture Theatre Owners of Eastern Mis- 
souri and Southern Illinois, was another 
prominent figure who attended the gath- 
ering. In his official capacity he is do- 
ing all he can to put the drive over big 
in his territory. 

Mayor Victor J. Miller was unable 
to attend the meeting. He is at a St. 
Louis hospital recovering from an opera- 
tion for intestinal trouble. However, he 
will do what he can to put over Greater 
Movie Week. 

Another meeting will be held at the 
Film Board of Trade Wednesday July 1, 
and similar gathering will be held each 
week until August 3 when Greater Movie 
Week opens. 

Plan Auto Parade. 

Present plans call for a monster auto- 
mobile parade through the downtown 
and principal residential sections of the 
city. The theatres will also co-operate 
in newspaper and billboard advertising 
and in other ways bring the week to the 
attention of the general public. 

Out-of-town exhibitors who attended 
the Melbourne Hotel meeting were: Ted 
Yemm of the Reed-Yemm & Hayes Cir- 
cuit of Southern Illinois ; Mr. and Mrs. 
I. W. Rodgers, Leo Bernstein. Spring- 
field, 111., and Green Luttrell of Tackson- 
ville, 111. 



NEW EWING, MO HOUSE. 

Ewing, Mo., is to have a new 350-seat 
theatre. The owners are Messrs, Schnei- 
der & McNallie, prominent attorneys of 
Ewing. 

Plan for Greater Movie Season 



Many Theatre Changes 
In St. Louis Section 

An epidemic of smallpox in town has 
forced the Paramount Theatre, Nelson- 
ville, Mo., to close. Smallpox has also 
stopped all amusements in Kinloch Park, 
Mo., including chicken lifting and Afri- 
can golf. 

O. R. Smith has sold his house at 
Moscow, Mo, to J. C. Hutchinson of 
Brevator, Mo. 

The Rhodelia. Bland, Mo. is on a part- 
time basis for the summer. 

The Lawson Theatre, Colp, III., has 
been converted into a skating rink. 

Harry Muelberger has sold the Eagle 
Theatre, Edgewood. 111. 

The Logan Theatre, Joppa, 111., which 
closed recently, is being repaired and 
decorated during the off-season. It will 
re-open in August. The Photoplay at 
Bluffs, III , has also been closed for re- 
pairs. 

Other houses in this territory reported 
closed include: Comet, Atkins. Ark.; 
Cozy, Downing, Mo.; Duquoin. Duquoin, 
111.: Barlow, Barlow. Ky. ; Paramount, 
Hawk Point, Mo.; Libertv, Cowden, III.; 
Auditorium, Steeleville, 111. ; Star. Stouts- 
ville. Mo.; Amuzu, Ullin, 111 ; Rialto, Al- 
tamount. III.; American, Cambria. III.; 
Carlyle, Carlyle. 111.; Majestic, Rutledge, 
Mo.; Grand and Hobo, Shawneetown, 
111.; Chatham, Chatham. 111.; Empress, 
Conway, Mo.; Palace, Cypress, 111.; jesta- 
mere, Cuba. Mo ; Liberty, Freeman Spur, 
111.; Opera House. Divernon, 111.: Colo- 
nial, Gorin, Mo.; Amazon, Grand Tower, 
111.; Hartsville, Hartsville. Mo. ;Lvceum, 
Manchester, Mo.; Dixie, New Madrid, 
Mo.; Kozy, Nortonville, Ky. ; and Star, 
Louisiana, Mo. 



CRACKER JACK" INTO LOEWS 



Johnny Hines in "Crackerjack'' opens 
at the Loew's State July 4. This is the 
second Columbia Corporation feature to 
go in this big downtown first run palace. 
Columbia Pictures Corporation also re- 
ports closing with twenty theatres in St. 
Louis for the 1925-26 product recently 
announced by the exchange. 



Charley Harned is opening a new house 
at Bethany, Mo. He formerly conducted 
the Vadakin Theatre there. 



Tom Tobin lias been added to the F. 
B. O. sales staff and has heen assigned 
to Southern Illinois and Eastern Mis- 
souri. 




NATES HONEYMOON OVER 

Mr. and Mrs. Nathan Steinberg have 
returned from their honeymoon. Stein- 
berg is vice-president of Columbia Pic- 
ture Corporation. His bride was Miss 
Esther Sweeney, private secretary for G. 
E. McKean, manager of the local Fox 
office. 



Paul Yawitz, St. Louis boy, sells for 
Europe in a short time to assume charge 
of the publicity for "William Tell," the 
$1,000,000 Sunshine Film Corporation spe- 
cial made in Switzerland. He formerly 
had charge of foreign publicity for Fox. 



TWO NEW CHAFFEE THEATRES. 

Oscar Hortzman is opening an air- 
dome in Chaffee, Mo. It will be con- 
structed so a roof can be put on for the 
winter months. 

Glenn Martin is also constructing a 750- 
seat theatre in Chaffee. He plans to 
open in September, 
in Memphis, Tenn. 



BRIGHT BITS 

and 

NEWSY NOTES 



Out-of-town exhibitors seen along 
Picture Row during the week were : W. 
W. Watts. Springfield, 111.; Leo Bern- 
stein, Springfield, 111.; Bob Stemfle, St. 
Charles, Mo.; Harry Miller. Festus, Mo.; 
Ted Yemm, Duquoin, 111.; Mr. and Mrs. 
I. W. Rodgers, Poplar Bluff. Mo.; Green 
Luttrell, Jacksonville, III., and Bob Clarke, 
Effingham, 111. 



Kirk's Hall, Williamsville, Mo., is op- 
erating on Saturdays only for the sum- 
mer months. 



Jimmy Walsh is sporting a new Kelly. 



Ivan Phillips is now operating houses 
i Cabool, Mount View and Winona, Mo. 



T. D. Block, of the Dixie Theatre, 
Odessa. Mo., was a visitor the past week. 



Jim Drake is reported to have closed 
a lease on the Easton-Taylor Theatre, 
Easton at Taylor avenue, St. Louis. This 
house formerly was operated by Mrs. 
William Young. Drake operates the Gem 
and White Way Theatres and the Arcade 
Airdome. 

(Continuedon page 23) 

Plan for Greater Movie Season 



^hmm B9BS HB9IK ^B^H MBMMEHHV0H ^DfHI ^h^m 

Columbia Pictures Corp. Clqi 



WE OFFER 100% PRODUCT. 
WE EXPECT A FAIR SHARE 
OF YOUR PLAY DATES. 



Says- 



For ENTIRE OUTP 

54 FE 

A Few R 

Tom James, Comet and Retina, St. Louis — 
Maurie Reichman, Fairy Theatre, St. Louis 

H. E. Nelson, Star Theatre, Quincy, 111. — 
Z. A. Brenan, Fairyland, Herculaneum, 111. 
Leo. Benero, Mgr. Strand Theatre, St. Loui 

C. Gruber, Miners Theatre, Collinsville, 111. 
MANY OTHERS TOO NUMEROUS TOO MENTION A 

Columbia Pictures are PRODUCED RIGHT and S( 



What First Run Houses 

Think of Our 1925-26 

Specials 

"The Crackerjack" 

Featuring 

Johnny Hines 

First Run 

LOEWS STATE THEATRE 

Week of July 4th. 

Delmonte Plays First Run 

"After Business Hours' — Week July 11 

"Midnight Girl" — Week July 18 

"Meddling Women" — Week Aug. 1 




COLUMBIA 

PICTURES CORPORATION 



BARNEY ROSENTHAL NAT STEINBERG 

President Vice-President 



ROBT. G. TAYLOR 
Sec'yTreas. 



5 More Than Fifty Contracts 



-SEASON 1925-26 

JRES 

tons Why: 



xceptionnlly pleaded with your new line- 
tul it Is the first one hundred per rent 
■t 1 have sinned this year. 



sitsniiif* any other eon tract. I elosetl 
olumhia 100 per cent. . 1 consider it the 
i lanced proera in offered to me this sea- 



le productions * 'olumhia offers this year 
their program a safe het for any ex- 
to slirn 100 per cent. 



tin Pictures made Monday my hest night 
week — It was the poorest. Keep the new 
(i m in i; every Monday as usual. 



made more money with t 'olumhia Pie- 
hnn juiy other program on the market, 
and titles of the New Fifty-Four are 



ndmil heing u hit leary of early t'olnm- 
•tures, hut most of them were fine box- 
nttractions. Your .\ew Series looks like 
Ion dollars. My 100 per cent contract 

its value to me. 



LEDGE THE WORTH OF COLUMBIA PICTURES. 



FIFTY-FCUR FEATURES 

SEASON 1925-26 
WE INVITE COMPARISON 



Watch for Early An- 
nouncement of First Runs 
on 

"Who Cares" 
"Fighting the Flames" 

"Unwritten Law" 
"The Danger Signal" 



RIGHT-Make Contracts Now«You Can't go Wrong 



3317 Olive Street 
ST. LOUIS, MISSOURI 

PHONE BELMONT 2994 




_ . *~. mumt att n — i m isa 



,.,—>-. -. — maajajaa ........ ■ ..... ^ awi — ■ — ■--• •• at m 



-.. .-..--_. ^.j»»i>HifMf^««l 



Page Twenty-two 




THE REEL JOURNAL 



BOX-OFFICE 



July 11, 1925 



FIRST NATIONAL 

If I Marry Again, Doris Kenyon — Did 
a splendid business, everyone enjoyed it. 
I trust we will get many more like it 
soon. Electric Theatre, Springfield, Mo. 

Within the Law, Norma Talmadge — 
Tins is a good picture with a good story 
and well acted. Print fine. Accessories 
good. Earl L. Vance, Liberty, LaCygne, 
Kas. 

Tol'able David, Richard Barthelmess — 
Very good. Print in fine condition. 
Business good. F. O. Williams, Cozy. 
Carl Junction, Mo. 

Flaming Youth, Colleen Moore — Col- 
leen is a wonderful actress. Not the 
best story in the world, but the acting 
puts it across in great shape. Ray Bo- 
vard, Olympic, Utica, Kas. 

Perfect Flapper, Colleen Moore — Very 
good comedy-drama. Good business two 
days and pleased large per cent. Print 
and advertising excellent. Earl Book- 
waiter, Ideal, Halstead, Kas. 

Those Who Dance, Blanche Sweet — 
Picture all right. Print and advertising 
good. E. N. Smith, Strand, Chilicothe, 
Mo. 

Hottentot, Douglas MacLean. Pleased 
100 per cent. Print good. Played to full 
house. Give us more like it. Print and 
advertising good. Albert E. Mayer, 
Mayer Hall, Westmoreland, Kas. 

Her Temporary Husband, Sidney Chap- 
lin — This was a good comedy-drama and 
pleased my people. O. L. Dusenberry, 
Bertna, Ionia, Kas. 

Abraham Lincoln — The best picture we 
have ever run. People who came one 
night brought friends and came to see 
it again. Pleased 100 per cent. Print 
good. Advertising good. Goodrich 
Bros., Strand, Callao, Mo. 

Circus Days, Jackie Coogan — Very 
good picture that pleased about all 
classes, especially the children. Print 
good. M. D. Foster, Williamsburg, Kas. 

Frivolous Sal, Benny Alexander — A 
good picture. Pleased 90 per cent. Print 




and advertising good. R. M. Funk, Rex, 
Ridgeway, Mo. 

Ashes of Vengeance, Norma Talmadge — 
A very fine picture. Print and advertis- 
ing good. F. D. Morris, Iris, Cimmar- 
ron, Kas. 

Boy of Mine, Bonnie Alexander — If 
every film show was as clean and up- 
lifting as this one, the movies would be- 
come close competitors of the church. 
Our minister praised it. Women will rave 
over it. Print A-l, thanks. Advertising 
O. K. — O. S. Shonyo, Gym, Bushton, Kas. 

Sundown, Roy Stewart — A fine picture. 
Several people told me it was better 
than the Covered Wagon. Print and 
advertising fine. — T. E. Bondurant, Doris, 
Ness City, Kas. 

Dinty, Wesley Barry — Pleased a large 
crowd. Better box office receipts than 
usual. Print good. — Alberte Mayer, 
Mayer Hall, Westmoreland, Kas. 

Within the Law, Norma Talmadge — 
Good picture. Please all patrons. Print 
good. — Julian Watson, Electric, Sheldon, 
Mo. 

Brawn of North, Strongheart — Fair 
business, well pleased audience. Print 
very good. — City Hall, Knobnoster, Mo. 

Frivolous Sal, Mae Busch — A good pic- 
ture. Went pretty good here. Give us 
more like this one for small towns. Print 
and advertising good. — F. W. Wallis, 
Mainstreet, Russell. Kas. 

Galloping Fish, Sydney Chaplin — A good 
picture and prints in good condition. — 
D. B. Reist, Empire, Adrian, Mo. 

Flowing Gold, Milton Sills— A splen- 
did picture; clean, interesting, good plot, 
just what most people like. It can be 
heartily recommended also to Catholic 
halls.— Rev. Fr. Placid, Parish Hall, Con- 
ception, Mo. 

MIDWEST FILM DISTRS. 

Barefoot Boy — Pretty good picture. 
Pleased small audience, due to too many 
shows too near date. Condition of print 
first class. Condition of advertising ac- 
cessories good, but did not pull. H. B. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th i Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her» is as follows : 

Title _ , 



Ritter, Manager McDonald Theatre, Mc- 
Donald, Kas. 

Mine With the Iron Door — Very good 
picture. Not as good as When a Man's 
a Mian. Hot weather and nearness of 
harvest prevented its doing a good busi- 
ness. Condition of print very good. 
Condition of advertising accessories good. 
R H. Ben ford, Manager DeLuxe The- 
atre, St. John, Kas. 

Lightning Romance — Just the kind of 
picture the people want, plenty of action, 
plot not heavy but general comment 
good. Very good showing at the box 
office. Condition of print O. K. Condi- 
tion of advertising accessories fine. C. 
W. Goodell, Manager Pastime Theatre, 
Ottawa, Kas. 

Super Speed — A dandy good action pic- 
ture. Did not draw so well for me as 
Howes is a new star here. Condition of 
print good, accessories fair. O. L. How- 
ard, Manager Howard Theatre, Hollis- 
ter, Mo. 

Early Bird — Good comedy ; pleased the 
fans. J. H. Tharp, Crescent Theatre, 
Cherokee, Kas. 

Speed Spook — This is a very pleasing 
picture. II don't think the advertising 
did the picture justice. Condition of print 
good. Condition of advertising acces- 
sories fair. T. T. Bailey, Manager Prin- 
cess Theatre, Stanberry, Mo. 
STANDARD 

Cyclone Buddy, Buddy Roosevelt — Al- 
ways have a full house on this star. 
Pleased all; photography perfect. George 
Christman, Gayoso, Kansas City, Mo. 

Ridin' Mad, Yakima Canutt — Plenty of 
good action in this one; pleased every- 
body; good photography; fine print. 
Allen & Son, Crescent, Neodesha, Kas. 

Thundering Romance, Buffalo Bill, Jr. — 
An extra good comedy-western. Sam 
Goldflam, Tenth Street, Kansas City, Kas. 

MENJOU TO STARDOM. 

Will Take Lead in Two New Pic- 
tures For Paramount. 



Star Producer. 

ite marks 



Adolphe Menjou will soon begin work 
at the Lasky studio in Hollywood on a 
screen play adapted from "The Grand 
Duchess and the Waiter," it was an- 
nounced last week by Jesse L. Lasky, 
first vice-president of Famous-Players- 
Lasky Corporation. 

The picture is scheduled to go into pro- 
duction on July 6th with Malcolm St. 
Clair as director. 

Immediately following this production 
which is being adapted for the screen 
by John Lynch from the stage play re- 
cently given a successful premiere at the 
Biltmore Theatre in Los Angeles, Mr. 
Menjou will assume another great role in 
"The King On Main Street," which Monta 
Bell has been engaged to direct. 



Kit 



Star Producer. 

Remarks 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 




July 11, 1925 



ST. LOUIS NEWS. 

(Continued from Page 17.) 



ST. LOUIS TIMES SERIAL FOR 
'FIGHTING RANGER." 



Samuel J. Maurice, special representa- 
tive of Universal out of its New York 
office, tied up the St. Louis Times re- 
cently to serialize the story of Universale 
coming smashing chapter-play, "The 
Fighting Ranger." 

With Maurice Davis, local exploiteer 
for Universal, Mr. Maurice persuaded the 
Times to join a group of such nationally 
prominent newspapers as the Philadel- 
phia North American, the New York 
Telegram-Mail, the Cleveland News, the 
Detroit News, the Buffalo Times, the 
Pittsburgh Press, the Milwaukee Tele- 
gram, the Indianapolis Star, the Cincin- 
nati Commercial-Tribune, the Kansas City 
Journal-Post, and many other papers, 
scattered the nation over, in this serial- 
ization. 

A new serial fan-public is expected to 
be made for exhibitors from newspaper 
readers who wish to follow their heroes' 
fortunes on the screen at the same time 
they are following them in the news- 
papers. Jack Daugherty, Eileen Sedg- 



THE REEL JOURNAL 

wick and Al Wilson, champion stunt 
aviator, are featured in "The Fighting 
Ranger," which is of the fast-action type 
of high class serials which lias helped 
make Universal famous. 

"With 'The Fighting Ranger' serialized 
in 60,000 copies of the Times each day, 
the exhibitors in the St. Louis territory 
have a tremendous ready-made audience, 
when they book this picture," commented 
Lou Hess, St. Louis branch manager for 
Universal. "Big advertising men tell me 
that each newspaper should average three 
readers for every copy it puts out. 

"That means 180,000 people will read 
the Times each day." 



Page Twenty-three 
'SPLENDID ROAD" COMING 




Frank Lloyd has selected Vingie E. 
Roe's new novel, "The Splendid Road," 
as his next production for First National 
Pictures, following "Winds of Chance," 
from Rex Beach's novel, upon which 
photography was recently completed, 
Tom Byerle, local manager, has an- 
nocnced. 

"The Splendid Road" is a story of Cal- 
ifornia after the first excitement follow- 
ing the discovery of gold had subsided. 
It has a heroine far out of the ordinary, 
with unusual opportunities for a great 
screen characterization. 

Work is under way on the continuity, 
and it is Mr. Lloyd's present intention 
to put it into production about the mid- 
dle of July. 

Anna Q. Nilsson will play the lead. 



ailing Lists 

Wili help you increase sales 
} Send for FREE catalog riving counts 
'and prices on thousands of clarified 
Dames of your beat prospective custom- 
erB—NBti«nal. State and Local- -Individ- 
uals. Professions, Business Concerns. 

\Of Guaranteed C & . 
_j ^each 




Two cents per 
word payable In 
advance. No oda 
accepted for leaa 
than 50c. 



THE 

SELLS 



CLEARING HOUSE 



eeond Hand Equipment, Seats, Projectors, 
i* re ens, Puinos, Organs, Theatres and Mls- 
ellnneoua Articles. 



BUYS 



i miiiiiiiiii iiiiiiii huh i ii inn i mi iiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiHiiiiiiiiiiiiKiiiiiiin 



At Liberty — Violinist and Pianist, both 
exceptionally competent in pictures and 
vnndeville; complete library t union: ref- 
erences. Go anywhere. Address Musical 
Director, 1125 Commercial Street, Water- 
loo. Iowa. P-3t — 7-1 8 

At Liberty— A- 1 union organist-pianist. 
Cue pictures accurately- Have library. 
Vaudeville experience. Go anywhere. Re- 
liable. Tell all. Address O. Hinze 210G 
West Lawn Ave., nMdison, AVisconsin. 
P 3t — 7-1S 

WANTED — Used opera chairs. Immedi- 
ately 250 or 3nu used opera chairs. Must 
be in good condition. Send picture of 
style state number to section and best 
cash price in first letter. V. R. Ander- 
son, Warrenton, oM. P lit — 7-1S 



wants. General Distributing Company, 
110 Lake Avenue South, Duluth, Minn. 

C5t — 7-11 



Theatre 
position. 

straight « 
Kichmoml 



Rates for other jj 
■paces furnished ^ 
on rean e "** 

llllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllillllll 

Organist, experienced, wishes 
Familiar with both unit and 
>rgans. Address Organist, 5727 

Vvenue, Dallas, Tex. P3t-S-25 



Wflllt 


Movies — 


Send 


pai 


li. 


ii 


ars. 


lle- 


script ion 


and 


price i 


rst 


.1 


pr 


w 


. J. 


Miller (Exolns 


ivc 


Tin 


atre 


11 


■i 


ker) 


321 


Securities 


Bldg. 


. 1) 


I'S Moines, 


In 




PSt- 


7-18 





Wanted to Lease — Going picture theatre, 
college town, eastern Kansas, western 
Missouri or town of three to five thou- 
sand or more. Post Office Box No. 16, 
Blue Mound, Kans. P2t — 7-3 

Wanted — M. P. Operator to resilver mir- 
rors. Five dollars an hour spare time; 
absolutely guaranteed instructions. Her- 
rick Mirrors, 4215 Booth Ave., Rosedale, 
Kas. — Pit — 7-3. 

THEATRE ORGAN BARGAINS 

Many wonderful values in such well- 
known instruments as Wurlitzer, See- 
burg. Foto-PIayer and others on spe- 
cially low - terms. 

J. W. JENKINS SONS' MI SIC CO., 
1015 Walnut, Kansas City, Mo. 
"We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. Write 
for cat aloe: and our snecial offer. tt 

Send us your electric motors, generators, 
fans or any other electric equipment that 
is not working to your satisfaction; we 
will quote before repairing; we have a 
large equipped shop; bargains in sta- 
tionary and exhaust fans; write us your 



At Liberty, July 4th. Lady Pianist. 
Thoroughly experienced and reliable. 
Good library. Pictures accurateley cued. 
Ha r to 1 a and Wirlitzer experience. Ad- 
dress Pianist. Box 105, Carrollton, Mo. — 
Pit — 7-3. 



USED SEATS FOR SALE. 

Can fill your requirements for good sec- 
ond seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Box J. F., care The Reel Journal. — P3t — 
7-11. 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



_isa$.Cijy 

Engraving & 
Color plate Co 

Stand Walnut - Kansas City 

Main 4707 
Halftones Color Plates 
Zinc Etchin^s;-^- 

on ume'' sfiyill? 




ANYTHING 
YOU NEED 



May be secured 
Through a 

Classified 
Ad 

IN 

THE REEL 
JOU RNAL 

Read Them-- 

Use Them 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kama. City, Mo. Lo» Angele., Calif. 



( Note ) — As it is the ex- 
hibitor's opinion oi a star's 
popularity and drawing 
power that interests other 
exhibitors, we direct your 
on ii> the numberless 
Exhibitor rep/rts printed 
regularly in the trade 
papers undei such liead ings 
as "WHAT THE PICTURE 
DID FOR ME" — or BOX 
OFFICE REPORTS ON 
PICTURES, etc. Those re- 
ports "ii Fred 'I'll' >msori ar« 
tour answer to tin- value 
bf Fred Thomson pictures 
I'm- your h'nis,- 

— F. B. O. 



Announcing 

The Monarch of all W 





and his marvelous horse 

SILVER KING 



In his very latest and one of his greatest pictures 

"THE WILD BULL'S LAIR" 

Story by Marion Jackson — Directed by Del Andrews 

IN this new production, Fred Thomson has fairly outdone himself. It 
is almost impossible to imagine a better Box Office picture than 
"THE BANDIT'S BABY,'' yet "THE WILD BULL'S LAIR" seems to 
be even greater. 

The wondrous action, the thrills, the high powered drama all combine 
to give exhibitors an attraction that is truly a stellar one. 

We urge you to view "THE BANDIT'S BABY" first and then this 
latest Thomson relc ase— "THE WILD BULL'S LAIR." Here are two 
wonderful pictures, of that outstanding character that have made of this 
splendid man, the foremost Western star in the entire industry, and by 
far the most popular both with exhibitors and fans throughout the entire 
nation. Contract NOW for all the Fred Thomson productions for the 
c ' miing season. 

FILM BOOKING OFFICES 



Snower Bldir., Kansas City, Mo. 
SS12 Olive Street, St. Louis, Mi). 



100 So. Cross Street, Utile Koek, Ark. 
127 So. Hudson, Oklahoma City, okla. 



Produced under the personal direction and 
supervision of FRED I HUMbUN himselt 



Thematic music cue sheets available "ii all our featui 



KANSAS CITY 



ST. LOUIS 



QTie ^ilm Cradle Waper of the South&bsb 



E33 



"LAUGH" 

By DANNY 

And the world laughs with you. So the old phrase runs. 
And how true it is of pictures! Give them a good comedy — a 
good laugh — and you, Mr. Exhibitor, can laugh at the world. 
For a long time. And over a lapse of poor weak sisters. Oc- 
casionally a comedy does get a poor reception. But oftener 
even poor comedies get over when they shouldn't. Chiefly 
because the world does love to laugh." 

ou're Right, Danny— Absolutely? 

And Here's Pathe's Line-up of Laugh- 
Producing Comedies 

TWO PER WEEK : : ONE-HUNDRED FOUR 



HARRY LANGDON 
CLYDE COOK 
GLENN TRYON 
CHARLEY CHASE 
ALICE DAY 



OUR GANG 
MACK SENNETTS 
RALPH GRAVES 
BILLY BEVAN 
BEN TURPIN 



Pathe Exchange, Inc. 



KANSAS CITV — 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS — 3310 OLIVE ST. 
T. G. MEYERS, Mil ii in;.-, 



/>v. 



JULY 18, 1925 

Published Every Saturday by 
REEL JOURNAL PUB. CO. 
Mainstreet Theatre Bldg., 



wo Dollars ('£ 
a Year \\^^ 

SaEW 1 -' IT 



Page Two 
[gl== — 



THE REEL JOURNAL 



July 18, 



]E 



]E 



You Must Have Comedies 
in Your Program 



1925 



A Two-Reel Comedy 
Every Week in the Year 



FROM 



An Independent Exchange 



SEASON 



52 



19254926 



13 Broadway, Billy West 
13 Mirthquake, Bobby Dunn 

13 Speeds, Bobby Ray 
13 Winners, Cruelly Weds 

The Merit of These Comedies Is Proven by Their 
Third Successful Year 

PRICES RIGHT-LET US PROVE IT 

STANDARD 

FILM EXCHANGE 

111 West 18th Street Kansas City, Missouri 

Member Independent Motion Pictures Association 

You Must Select Your 
Comedies With Care 



^DGE 



[IDC 



\E\L 



3H 



3E 



uM 



July 18, 1925 



THE REEL JOURNAL 



Page Three 



jjiiiiiiiiiiiiEiiEiiiiiiiiiiiiiiiiiiiiiiiiiiciiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiii.-iiitiiiiiiiiiiiiiiiiiiiiieiiiiiiiiiiiiiiiaiiiiiiinii ijj 

| Proof of the Pudding | 
is at the Box^Office 



"THE MIDNIGHT EXPRESS" 

Breaking all records everywhere as the 
greatest railroad melodrama of the age 

"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine 
Hammerstein. 

"FIGHTING THE FLAMES" 

Featuring Dorothy Devore. A melodrama of 
punch, thrills and action. 

"THE FOOLISH VIRGIN" 

A box-office title and a box-office picture 
doubled in value by a superb-cast. 

"THE PRICE SHE PAID" 

From the popular novel. Starring Alma 
Reubens and Frank Mayo. 

"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. 0. sign. 
With Elaine Hammerstein. 

"A FOOL AND HIS MONEY" 

With Madge Bellamy and Wm. Haines. A 

beautiful love romance adapted from 

the famous novel. 

"WHO CARES" 

A box-office melodrama with Dorothy De- 
vore and Wm. Haines. 



Box-Off ice Winners-Every One! ! 

Book 'Em Now! 



Independent Film Corporation 



115 W. 17th St., 



JOE SILVERMAN, Mgr., 



Kansas City, Mo. = 



1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i 1 1 i 1 1 1 1 1 1 1 1 1 1 ■ 1 1 1 M 1 1 1 1 1 1 1 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 M If 1 1 1 1 1 1 1 1 ■ I ■ 1 1 1 ■ 1 1 1 1 i 1 1 1 f f 1 1 1 ( 1 1 1 1 1 1 1 1 E 1 1 1 1 1 f 1 1 1 1 1 [ 1 1 1 ■ 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 f 1 1 1 1 1 1 1 1 f I iTl 



themselve 
praise ot 





A Harry Pollard Production 

?rom Elmer Davis 1 novel 




zs^sz^ 






m 



UNIVERSAL JEWEL 



f resented hy Carl LaeminL 



r«ge Six 



THE REEL JOURNAL 



July 18, 1925 




BEN SHLYEN 

Publisher find Editor 
C. C. Tucker. Aav. Mgr. 

Circulating In Missouri 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky, "West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
(EEL, JOURNAL 

PUBLISHING CO. 
Mai nst r<M-t Theatre Illds 

Kansas City, Mo. 



' The Show 's the Thing' 

Many pictures of exceptional 
merit have been big "flops." Many 
good pictures because they have 
had no big first runs have flopped 
in the neighborhood houses and in 
the smaller towns. It seems 
strange that merit should fail to 
get across — but there's a reason. 

Too many exhibitors fail to get 
properly behind a picture, expect- 
ing it to "go over" on its own ac- 
count because it has merit and 
make no seeming effort to ac- 
quaint their public with this pic- 
ture. Too many exhibitors decline 
to push a picture, no matter how 
fine it is, that has had no big first 
run. This is all a mistake of 
course. The right kind and the 
right amount of publicity is neces- 
sary for any picture. No picture 
will go over solely on its merits, 
especially if they are not made 
known, unless — 

First of all the theatre is selling 
itself to its patrons or community 
through a set policy which may be 
either presentation, unit programs, 
or "the best pictures only." Regu- 
lar patronage, of course, knows 
what to expect of its favorite thea- 
tre. But it's the irregular patron 
that you want to attract, and you 
can't do this without effort. 

Many times a weak feature is 
put over by a good program that is 
built around it. Patronage is not 
lacking at theatres where the pub- 
lic knows "they always have a good 
show." Establishing a policy of 
"unit entertainment" or of "good 
programs" has been a successful 
venture for many. 

If pictures — though you know 
(hey are good — are flopping for 
you. If you have bought pictures 



that are unknown to your public; 
try the unit system — build good 
programs around them — sell your 
public on the entertainment you 
offer— advertise, and you'll build 
bigger patronage. 



Gillis Theatre Must 

Be Rebuilt Says Will 



SEES INDEPENDENT GROWTH 



M. H. Hoffman, Tiffany Head, 
While Here Boosts Conditions. 



The rapid expansion of Independent 
production and exhibition is seen as a 
positive trend of the industry today, 
according to M. H. Hoffman of Tiffany 
Productions, Inc., of New York, who was 
in Kansas City visiting E. C. Rhoden of 
Midwest Film Distributors, Inc., local 
distributors of Tiffany product. Hoff- 
man left Kansas City Wednesday for New 
York. 

"The Independent producers are gen- 
erally increasing their programs and their 
programs for the new year will not be 
excelled," he said. Following a wide tour 
throughout the country, Hoffman reports 
the greatest interest on the part of ex- 
hibitors in Independent product in the 
history of the industry. He believes a 
great part of this interest was awakened 
by the Milwaukee convention and the 
events following this momentous assem- 
bly. 

The Tiffany program for the new year 
embraces 12 pictures from famous au- 
thors, and this program is to be en- 
chanced by the addition of 14 pictures 
released throughout Truart, making 26 
in all. "We have pledged ourselves to 
provide a product that will not be ex- 
celled by any of the larger companies,'' 
Hoffman declared. 

Hoffman paid a tribute to Kansas City 
when he said that next to New York Kan- 
sas City was his favorite town in all 
America. He declared that his company 
was very fortunate to obtain a releasing 
arrangement with Midwest Film Distrib- 
utors in this terrtiory and expressed his 
belief that thereby his product would gain 
an outlet of first proportions. 

Hoffman has long been connected with 
the business of production and formerly 
was general manager of production for 
Universal. 



Sam Goldwyn Enters 

Into Pact With U. A. 

Hollywood, Cal. — Samuel Goldwyn, in- 
dependent motion picture producer, has 
announced his affiliation with the United 
Artists. Connected with this group are 
Norma Talmadge, Douglas Fairbanks, 
Mary Pickford, William S. Hart, Ru- 
dolph Valentino, Charles Chaplin and 
Joseph M. Schenck. 



FRICK SENTENCED FOR THREAT. 
EN'ING EMPLOYER. 

A sentence of thirty days in jail was 
given Claude E. Frick, employee of the 
Central Theatre, Kansas City, this week 
when he pleaded guilty to a charge of 
'ending threatening letters to his em- 
plover, Charles Gregg, owner of the thea- 
tre. Frick admitted he sent the letters, 
threatening murder, to Gregg, saying he 
jus! wanted to "see him squirm." 



Rebuilding plans of the Gillis Theatre 
property, destroyed by fire and explosion 
recently, are being studied carefully by 
the trustees, as all future development 
must be outlined in accordance with a 
will made by Mrs. M'ary A. Troost more 
than half a century ago. It was Mrs. 
Troost's intention that the Fifth and Wal- 
nut property should be a continual source 
of income to the orphanage she endowed, 
and she had it set forth in her will that 
in case of destruction of the old building, 
a new opera house costing "not less than 
$100,000 nor more than $125,000,'' should 
be erected on the site. 

This provision is a "Jonah" for the 
trustees, since the site of the old theatre 
is not regarded profitable for the income 
of the "substantial house required in the 
will." And too, a downtown house of a 
respectable nature, would cost much more 
than $125,000, it is pointed out. Final 
disposition of the building plans will prob- 
ably be determined by the settlement of 
insurance money, there being $120,000 fire 
and $60,000 explosion insurance. 



FRANK CASSEL, NEW HEAD 
FOR ASSOCIATED FIRM. 

Frank Cassel, widely known in the film 
business here through an association of 
several years standing, has been named 
branch manager of the Kansas City office 
of Associated Exhibitors, succeeding Dan 
Martin, who was transferred recently to 
the Chicago office. 

Recently Cassel was connected with the 
Kansas City Fox office as city salesm-m, 
and before that, was connected with 
Pathe here far a long term. O. F. Woody, 
home office representative of Associated, 
has been acting as manager of the Kan- 
sas City office since Martin left. 



INTO GILLIS PROBE. 

67 Persons Called to Testify of Theatre 
Explosion. 

A three-day inquest, in which sixty- 
seven persons were summoned, was be- 
gun in Kansas City this week in con- 
nection with the explosion and destruc- 
tion^ of the Gillis theatre, combination 
motion picture and burlesque house, the 
other day. Last week a fourth body was 
found in the ruins, but thus far has not 
been identified. No cause of the ex- 
plosion has yet been discovered. 



PROTEST PASEO THEATRE 

The city plan commission of Kansas 
City has received nine letters of protest 
against the proposed construction of a 
motion picture theatre at Fifty-fifth 
street and the Paseo, which is unusual 
in the records of Kansas City. The let- 
ter', protested against the proposed mod- 
ification of the zoning law to permit con- 
struction of the theatre. The modifica- 
tion was requested by G. M. Baltis, who 
filed a petition of 160 property owners 
in the neighborhood in support of his re- 
quest, which has been taken under ad- 
visement. 



Plan for Greater Movie Season 



HERE COMES A WINNER 

and it's made-to-order for box-offices of this territory 




A "?in&t notional Picture 



with CLARA BOW and ROBERT FRAZER heading the all-star cast. 

an epic of frontier days 

Thrills, action, comedy and heart interest make 
this a never-to-be-forgotton audience picture 

Ready for Your Theatre 

in August 

Pictures — real pictures are what makes 

First National First 





KANSAS CITY, MO. 
1712 Wyandotte St. 



ST. LOUIS, MO. 
3S1» I o,n«( at. 



Page Eight 

Lee Marcus to Head 

F. B. O. Sales Force 



THE REEL JOURNAL 
SKOURAS* BUY "WHITE LIST." 



New York— Lee Marcus, for the last 
four and a half years assistant sales 
manager of Film' Booking Offices of 
America. Inc., (formerly R-C Pictures 
Corporation), has been promoted to the 
position of sales manager of the com- 
pany, to replace the late Harry M. Ber- 
man, who died last week, according to 
an announcement by Major H. C. S. 
Thomson, president and managing direc- 
tor of the company. 

Mr. Marcus' experience before his af- 
filiation with R-C Pictures and F. B. O. 
dates back to the days of the old Realart 
Company, where he was a salesman in 
the Buffalo Exchange for two years. 
Later, he transferred to the foreign de- 
partment of Selznick Pictures Corpora- 
tion, and from there, went with R-C Pic- 
tures. When R-C Pictures was merged 
into Film Booking Offices of America, 
[no, Mr. Marcus was one of the few 
employees who was retained by the new 
regime. 



*** ******** 

* THEY HAD THE LIONS O. K. * 

* "THE LOST WORLD." 

When it comes to scooping news- * 

* paper space First National need * 

* not take a back seat for anyone. * 

* They put over the Philadelphia zoo * 

* story in which "The Lost World" * 

* was shown to the lions to discover * 

* the reactions of the jungle king to * 

* the prehistoric animals — a story * 

* that provided good "copy" for * 

* dozens of newspapers. They are at * 
it again this week. The New York * 

* dailies carried columns of matter * 

* on the explosion of the U. S. Ship- * 

* ping Board vessel, Corvallis, re- * 
christened the Mandalay for the * 

* movies. It was exploded the other * 
day 150 miles off Sandy Hook to af- * 
ford picturegoers a thrill in the new * 
production, "The Half- Way Girl." * 

* ********** 

Plan for Greater Mouie Season 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it'i the only 

reliable aid you can give your musicians 

to help put the picture over. 



Many 



Chains Book Universale 
New Product. 

Xcw York. — As a result of the unusual 
success attending the recent showing on 
Broadway and in other key locations of 
such pictures as "Siege," "The Teaser," 
and "I'll Show You the Town," there has 
been a very decided movement in ex- 
hibitor circles towards the Second White 
List, Universale 1925-26 schedule of re- 
leases, officials of that company report. 
During the past several weeks, contracts 
have been pouring into the Home Office 
at a lively rate and a new influx is re- 
ported on the way by the various Uni- 
versal exchange managers. 

The sales heads of Universal see in this 
ready response to the company's fall an- 
nouncement, a definite approval of Carl 
Loemmle's White List policy, and of the 
box-office value of the White List pic- 
tures. The Second White List pictures, 
many of which already are in the ex- 
changes, continue Laemmle's "clean pic- 
ture" policy and are being made with 
maximum entertainment appeal, to fit the 
average American home. They are made 
neither for the "intelligent" nor for the 
low-brows. 

Among the big exhi'bitors already re- 
ported as having made arrangements with 
Universal to show the Second White List 
pictures, arc the Stanley Company of 
America, the Whitehurst Theatre chain 
of Baltimore, the Chamberlain Circuit of 
Pennsylvania, the World Realty Company 
of Omaha, one of the leading circuits in 
the middle west; the Lisbon theatres in 
Dayton and Cincinnati, O., the Skouras 
Brothers of St. Louis, and many other 
chains of equal importance. 



F. P. L. Pay 4 Millions 

For Frisco Houses 



San Francisco — Definite announcement 
has been made that Famous Players- 
Lasky Corporation has purchased the 
California, Granda, Imperial, Strand and 
Portola theatres from Herbert Rothchild. 
The first four are first run theatres, while 
the Portola is a second run house. 

Paramount had held a 25 per cent in- 
terest in the Rothchild chain, which is 
the largest for first runs in this city. 

It is understood that papers closing the 
negotiations will be signed within a week 
or ten days. While no price has been 
mentioned, it is said that the deal in- 
volves around $4,000,000. Officials, fur- 
ther than admitting that the deal had 
been completed, declined to comment. 

Plan for Greater Movie Seaso?i 



July 18, 1925 
SUIT NAMES DOOLITTLE. 



Selznick Creditors Say Funds Were 
Mis-used. 



New York — The Pacific Southwest 
Trust & Savings Bank, one of the cred- 
itors of Selznick Pictures Corporation 
when that concern went into bankruptcy 
ill 1923, has filed suit for the recovery of 
$113,000 which it claims was misused as 
a trust fund by those who handled the 
affairs of the company after the bank- 
ruptcy. 

Seven defendants arc named and the 
bank charges that these seven diverted 
the money from its proper sources. 

The defendants are Walter Jerome 
Green, former president of the Utica In- 
vestment Company and formerly con- 
nected with the Savage Arms Company ; 
William C. P. Doolittle, former vice- 
president of the Utica Investment Com- 
pany and formerly president of Selznick 
Distributing Corporation; Mark Hyman, 
Ralph B. Itelson, James L. Tilton, L. F. 
Guimond and Lawrence J. Darmour. 



"LA BOHEME" IS CAST 

M.-G.-M. Names John Gilbert and Lillian 
Gish in Cast. 



John Gilbert has been chosen to play 
opposite Lillian Gish in "La Boheme," 
which King Vidor is to direct for Mletro- 
Goldwyn-Mayer from the classic story 
by Henri Murger. C. E. Gregory, Kansas 
City manager, has been advised. Gilbert 
will accordingly play the role of Rudolph, 
one of the four Bohemians about whom 
the story centers, and lover of the frail 
heroine. Mimi. 

"The appearance of these two enor- 
mously popular stars in so beloved a 
storv as "La Boheme" ensures the suc- 
cess of this production before a foot of 
it has been taken," Gregory declared. 
"No less happy an augury is the selec- 
tion of King Vidor for director." 

Production of "La Boheme" will be 
started shortly after completion of "The 
Big Parade.'' 

Miss Gish is meanwhile confronted with 
the question as to whether she should 
break all traditions associated with the 
dark beauty of the heroine of "La Bo- 
heme," Mimi, by exposing her own blond 
hair in the production, or whether, like 
all previous Mimis, she should appear as 
a brunette by concealing her fair ring- 
lets under a dark wig. 



CUMMINGS ON "DANCE MADNESS." 

Word comes from the coast that Irv- 
ing Cummings has been signed by Metro- 
Goldwyn-Mayer to direct "Dance Mad- 
ness," by S. jay Kaufman and Mfax Mar- 
cin, and that Aileen Pringle and Lew 
Cody are to be featured in this produc- 
tion. 



EBApicturcs spell success -*Vv 



la 



July 18, 1925 



THE REEL JOURNAL 



Midwest Film Distributors Announce 

Group of 27 From Famous Authors 



New Releasing 



Company Offers Screening Privileges On Its Product. 



Announcing in this issue of the Reel 
Journal its complete line-up of product 
for 1925-26, Midwest Film Distributors, 
Inc., is offering one of the greatest 
programs of varied entertainment ever 
offered through an independent exchange 
/.ere. The announcement named in the 
new group 27 pictures, and it is probable 
that some fourteen more will be added to 
this ambitious program, making in all a 
total of 41, according to E. C. Rhoden, 
manager. 

The Midwest offering contains such 
pictures as "Wizard of Oz," "The Over- 
land Limited,'' "Sporting Chance," "His 
•'aster's Voice," "The Police Patrol,'' 
"Crackerjack,'' "The Snob-Buster" and 
"The Courageous Fool" and many others 
which have already attracted nation-wide 
interest. 

Private Screenings. 

At the time of this new announcement 
of product, the Midwest Company an- 
nounces also a policy of holding private 
screenings on any of its pictures, at the 
instance of any interested exhibitor. This 
is an innovation in service here, and al- 
ready, this company declares that it is 
prepared to screen at any time more than 
a dozen of its new productions, prints 
of which are already in the exchange. 
Free trailer service is also offered. 
Hand-Picked Pictures. 

Commenting on the next season's prod- 
uct Mr. Rhoden said: "In selecting our 
line-up I kept in mind the particular 
type of picture that gets money at the 
box office in our Kansas City territory. 
Naturally, the type of picture that goes 
over big in the eastern states does not 
mean anything at the box office in the 
middle west. This has been proven hun- 
dreds of times. 

''My idea was to select a block of pic- 
tures that I could conscientiously sell to 
my exhibitor friends and know that they 
were getting box office attractions that 
would mean a profit at their theatre, and 
in selling them a block of pictures I 
would not be burdening them with a 
great number of pictures that are not 
suitable for their theatres. It is natural 
that by picking the cream of the inde- 
pendent pictures for this particular ter- 
ritory that I can get together a group of 
pictures of higher consistent quality than 
any national distributor. Every exhibitor 
that I have talked to tells me that I have 
the right idea and has complimented me 
on my judgment in selecting the right 
kind of product. 

"After all, this is a cold blooded busi- 
ness proposition; my pictures must be 



better than the other fellow's, or I can- 
not sell. It therefore, behooves our or- 
ganization to pick out a superior block 
of pictures. Never before has the inde- 
pendent market afforded the excellent 
screen material that it has this year. 
There have been between two and three 
hundred pictures to select our line-up 
from. We have screened many pictures 
for the past sixty days and turned them 
down right and left. Here again is a 
principle that cannot be carried out by 
other distributors. Everyone of my 
twenty-six specials announced in this is- 
sue are from famous stage plays or well- 
known books by great authors. The fact 
that my announcement will be welcomed 
by all exhibitors, is attested by our al- 
ready having closed many of the im- 
portant key towns. This is unusual inas- 
much as we have only been selling for a 
lev. days. We are going to give trailer 
service on all of the specials as we believe 
it will improve the attendance at the box 
office on our pictures, and in the long 
run we will be greatly repaid for this" 
extra service." 



FIVE "CENTURYS" FOR JULY. 



"U" Names Extended Comedy 
Schedule For Hot Weather. 

Believing that the hot way to help the 
exhibitor in mid-summer is "to give him 
plenty of good comedies, the Century 
Film Corporation, makers of Century 
Comedies, have scheduled an unusually 
large number of these comedies for July 
release. In all, five Centuries will reach 
the screen through the Universal ex- 
changes this month, according to Harry 
Taylor, local manager. 

Four popular Century stars and a pop- 
ular comedy team of two well-known 
players are represented in the five re- 
leases. The stars include Wanda Wiley 
Edna Marian, Al Alt and Eddie Gordon] 
The comedy team is composed of Jack 
Singleton and Bartine Burkett. 

The Jive releases include "Plenty of 
Nerve," starring Edna Marian ; "A 
Rough Party,'' starring Al Alt; "Just in 
Time," starring Wanda Wiley; "The 
Polo Kid." starring Eddie Gordon, and 
"Dry Up," featuring Jack Singleton and 
Bartine Burkett.' 



Page Nine 

RAIDING SQUAD "PUSHES" 
GREATER MOVIE SEASON 

The raiding squad is busy in Kansas 
City. It's futile to give the wrong name, 
because this squad has its victim well 
indexed before the "raid" is made. 

Each night for the last three weeks, 
four cars, bearing prominent Kansas City 
exhibitors and exchange men, have been 
visiting all exhibitors in behalf of the 
drive tor funds to put over a mammoth 
Greater Movie Season celebration in Kan- 
f s , C ,'ty, August 3, to last eight weeks, 
Including parades, floats and other elab- 
orate arrangements. When an exhibitor 
is not able to see his way clear to con- 
tribute to the fund, which now is $5 000 
but which will have to be greatly in' 
creased then the "raid" squad is sum- 
moned and the exhibitor receives a 
friendly, but emphatic visit. In each of 
the four cars in the campaign there is a 
captain. Each car is given its quota and 
terrtory for the night-and few of them 
have fallen below the mark thus far. The 
raid squad, composed of high powered 
linguists, is summoned only in case of 
extreme stubbornness on the part of the 
exhibitor. 

All money contributed in Kansas will 
be spent m Kansas City only, as each of 
the key centers in the Kansas City terri- 
tory will handle their celebration indi- 
vidually. 



>> 



C. W. Allen, assistant manager for 
Vitagraph-Warner in Kansas City, called 
"ii Kansas key town exhibitors this week. 



"Overland Limited,' 

A Real Thriller 



Midwest Film Distributors held a 
screening of their new railroad melo- 
drama at the Waldo Theatre for the 
benefit of the sales staff and a few ex- 
hibitors last week. From the comments 
on this picture, it is evident that Mid- 
west have possibly one of the greatest 
pictures of this kind ever produced. In 
the first place the cast is made to 
order. Ralph Lewis as 'Big Ed" Barton, 
the engineer, Malcolm McGregor, as 
David Barton. Olive Bordon plays' the 
I 'art of the heroine. These principals are 
supported by Alice Lake, Ethel Wales 
John Miljon, Roscoe Karns, Emmet 
King, Charles Hill Mailes, Charles West 
Charles "Buddy" Post and Evelyn Jen- 
nings. 

According to E. C. Rhoden, manager 
of the Midwest Film Distributors, the 
' Overland Limited" will secure repre- 
sentation in every theatre in this ter- 
ritory, merely upon its merits, and the 
box office appeal. A great press book- 
has been issued with a line of access- 
ories that will surely pull them in, he 
said. Prints will be in the exchange 
within the next week and the Midwest 
urges every exhibitor to view the pic- 
ture. 



» 



Trade with EB.0. and prosper 



Page Ten 



HE REEL JOURNAL 



July 18, 1925 



Feld Given Tribute 

By K. C. Newspapers 

Exactly two columns and a photograph 
were devoted by the Kansas City Star in 
a feature story on Milton Feld, former 
managing director of the Newman and 
Royal theatres, who left with Frank L. 
Newman to become production manager 
of the Million Dollar, Metropolitan and 
Rialto theatres in Los Angeles. The 
story was a farewell tribute to Mr. Feld, 
wdio was born in Kansas City and always 
boasted to his patrons that he was a 
native son. 

"His friends can rejoice in his finding 
wider fields in which to exercise his tal- 
ents, but the Kansas City movie public 
will miss the tall blond fellow wdio always 
kept things running smoothly and pro- 
duced so many good prologues at the 
Newman,'' says the Star. 



WARNERS SECURE ALL STORIES 
OF ARTHUR SOMERS ROCHE. 

A ten strike in stories for the screen 
was made by Warner Bros, this week 
when they closed an important deal 
witli Arthur Somers Roche, famous nov- 
elist and short story writer, whereby 
they secure all of the stories of Mr. 
Ruche and part time services of the au- 
thor, according to C. A. Schultz, local 
branch manager. 

By the deal, tiie Warners come into 
possession of all the stories written by 
Mr. Roche in the past and a first call on 
all of his future work for a long period 
of time. In addition the contract calls 
for the author to spend at least two 
months of each year at the Warner 
studio, where he will give personal su- 
pervision to the preparation of his stories 
for the screen, Schultz said. 



HEADQUARTERS 

For Exhibitor! and Film Men 

«g$/ HOTEL 
*-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





E. R. Collins, new Enterprise repre- 
sentative in the Kansas City territory, is 
reporting good business in his section, ac- 
cording to Bob Withers, local manager. 

* * * 

An enthusiastic reception was accorded 
the late Larry Semon special, ''The 
Wizard of Oz," in a preview showing for 
the trade, conducted by Miidwest Film 
Distributors Wednesday afternoon. This 
has been one of the most talked-of pic- 
tures of the year. 

* * * 

C. F. Senning, Educational manager, 
called on Leavenworth exhibitors this 

week. 

* * * 

Thirty-four towns in this territory have 
already been closed on Fox product for 
the new year, 100 per cent, according to 
M. A. Levy, Kansas City manager. 

* * * 

T. O. Byerle, First National manager, 
is apparently finding business very good. 
He made his second trip into the terri- 
tory this week and that's generally ac- 
cepted as going some. 

* * * 

Jack Moore, formerly of the Olive thea- 
tre, St. Joseph, and prior to that with 
First National here, is back on the job as 

a sales representative. 

* * * 

The definite release date for ''The Lost 
World." First National's epic of the pre- 
historic age, has been set as September 
6, according to Tom O. Byerle, Kansas 

City manager. 

* * * 

M. A. Levy, Fox manager here, in a 
flying trip visited exhibitors in Wichita, 
Winfield, and Hutchinson the past week. 

* * * 

Mr. ami Mrs. Roy Pierce of Omaha 
visited friends in Kansas City this week. 
Mr. Pierce is assistant supervisor of '.he 
World Realty Company Theatres in 

Omaha. 

* * * 

Midwest Film Distributors have added 
three new salesmen for the fall drive. 
They are Al Eden, Charles Russell and 
Bert Edwards. All three men are widely 
known in this territory. 

* * * 

Wm. Fox has announced the release 
dates of two of his company's specials as 
follows: ''Lightnin'," with Jay Hunt, 
August 23; "The Iron Horse," with 
George O'Brien and Madge Bellamy, 
October 4. 



The Kansas City office staff of First 
National entertained 'itself and them- 
selves" with what was reported to be a 
very enjoyable picnic last Tuesday at 
Wmnwood Lake. The following mem- 
bers of the office staff attended: Mr. 
and Mrs. Tom O. Byerle, Messrs. Burke, 
Chaffee, Heft, Berkhorst, McConnell and 
Misses Billow, Armstrong, Black, Ber- 
man and Flynn ; Mr. and Mrs. Hayes, 
Mrs. Buchorn and Mrs. Brewer and Mr. 
and Mrs. E. C. Rhoden and Roland 
Thompson of Midwest Film Distributors. 

* * * 

Visitors of the week were Perry Ryan 
of the Liberty Theatre, Ft. Scott; G. L. 
Hooper, Orpheum, Topeka ; Abe Ulam- 
perl, Best and Gem Theatres, Topeka ; C. 

M. Patee, Patee, Lawrence. 

* * * 

' Roy Burford has taken over the Isis 
Theatre at Arkansas City, Kans., from 
F. Valerius. Mr. Burford also operates 
the Burford, Rex and Strand Theatres 
in Arkansas City. The acquisition of 
the Isis gives Mr. Burford control of 

the town. 

* * * 

Mr. and Mrs. C. J. Caskey, Best Thea- 
tre, Independence, Kans., were among 
the out-of-town visitors here this week. 

* * * 

Jack Flynn, district manager for Metro- 
Goldwyn-Mayer, of St. Louis, was in 
Kansas City this week and held a sale-. 
conference with members of the local 

stall". 

* * * 

Ed Shanberg of the Midland Circuit of 
Theatres of Salina and Hutchinson, Kas., 
visited Kansas City film men this week. 

* * * 

John Tackett of Coffeyville, Kas., paid 
a belated visit to Movie Row. John 
doesn't seem to mind the hot weather 
much. 



"THUNDERFOOT" FOR PATHE. 

'Thunder-foot," an Indian's name for a 
fleet and fiery horse, is the tentative 
title for the new story with Rex, the 
wild horse hero of 'Black Cyclone," cur- 
rent Pathe feature and one of Hal 
Roach's most ambitious screen efforts. 

For the making of "Thunderfoot" a 
company of thirty to forty people and 
Rex are leaving Los Angeles to spend 
four or five months in Yellowstone Park 
anil the Crow Indian Reservation of 
Montana. 



Buy F.B.0 S Entire Product 



JEBfl 



WILL 
PAY 

VQU, 

BI&/ 



Could You Ask for a 

Bigger Box-Office Bet? 

CMADWICK ^JCTURES CORPORATION 

===== ^^Sp & presents 



PLAYED 

TO 

CAPACITY 

THREE 

WEEKS, 

COLONY 

THEATRE, 

NEW YORK 



Frank Baum 



HROKE 
ALL 
HOUSE 
RECORDS 
IN A 
THREE- 
WEEK 
RUN 
AT THE 
FORUM 
THEATRE, 
LOS 
ANGELES 




Says the New York Times: "Persons in the audience not only laughed 'till the 
tears came, but they roared until they coughed." 
Photoplay lists this one as one of "the Six Best." 

MIDWEST FILM DISTRS., Inc. 



130 W. 18TH ST. 



E. C. RHODEN, Mgr. 



KANSAS CITY, MO. 



ATTENTION 

Here's 27 Hand-Picke 



"WIZARD OF OZ" 

Frank Baum's Famous Book and Play 
with 

LARRY SEMON as the scarecrow. 
CHARLES MURRAY as the wizard. 
Bryant Washburn, Dorothy Dwan, Mary 
Carr and Virginia Pearson supporting. 

A COMEDY SENSATION! 



"THE CRACKERJACK" 

JOHNNY HINES' latest and 
greatest. Photoplay says it's one of 
the six best. The first Hines* pic- 
ture that played the Strand Thea- 
tre, New York. 



"TALE OF A VANISHED 
PEOPLE" 

Rex Beach's thrill story. An out- 
door special that means a line at 
the box office. 

A TIFFANY PRODUCTION. 



"LODGE IN THE 
WILDERNESS" 

By Sir Gilbert Parker. 
A mystery story with a back- 
ground of nature's gorgeous set- 
tings. 

A TIFFANY PRODUCTION. 



"MORALS FOR MEN" 

By Governeur Morris. 
Can you imagine the value of this 
title especially from a story by this 
great author? Don't let your op- 
position play this one. 



"OVERLAND LIMITED" 

Oh Boy ! — what a mop-up this 
will be with Ralph Lewis, Malcolm 
MacGregor, Alice Lake, Olive Bor- 
den, Ethel Wales. 
REMEMBER RALPH LEWIS IN 

"WESTBOUND LIMITED?"— 
"Nuf Sed." 



"SHADOW ON THE 
WALL" 

From the book by F. Breckenridge 
Ellis. 
A mystery story that will pull 
record receipts. What a Story and 
What a Box Office Title! 



"THE SIGN OF THE 
CLAW" 

With THUNDER, the marvel dog. 
Here will be the season's greatest 
novelty. This famous canine actor 
plus a detective role. 
IT'S AN AUDIENCE PICTURE. 



"DOLLAR DOWN" 

Directed bv Todd Browning. 

With Henry Walthal, Ruth Ro- 
land, Claire McDowell, Otis Harlan, 
Lloyd Whitlock. 

A subject that will interest 99 per- 
cent of your public. 



"LIGHTNING" 

By ZANE GREY. 

An author whose name spells 
money at the box office. A West- 
ern special. 



"THE TRAVIS COUP" 

By Arthur Stringer. 

One of the most popular writers 
of today. An intriguing detective 
story with baffling situations. 

It gets away from the beaten path 
of present day screen stories. 



"MORGANSON'S 
FINISH" 

By JACK LONDON 
A red-blooded slice of life as it 
exists in the far North. Jack Lon- 
don's millions of readers are ready 
customers. 



"THE LIFE OF A 
WOMAN" 

BY GUY DeMAUPASSANT. 
His stories and books are read in 
every language. His stories have 
the drawing power of Elinor Glynn 
and Oscar Wilde combined. 



"McFAl 



The old stag 
ray and Mack. 
Hokum corned 
when enacted 
Sterling. 

THIS Wl 



Am 



TI 
SE 



Y 



OUR business will improve only w 
YOUR PUBLIC WANT* 

MIDWEST FILM 



i:S0 W. 18TH ST. 



K 



I 



SHOWMEN! 

^-Office Attractions-- 1 



"THE PERFECT CLOWN" 

Starring Larry Semon. Front the old 
stage play, *'The Count of Luxemborg." 

A SUPER COMEDY. 



"HIS MASTER'S 
VOICE" 

With THUNDER the marvel dog. 
Supported by George Hackathorne, 
Marjorie Daw and Mary Carr. 

A MILLION DOLLAR TITLE 
AND THE GREATEST PICTURE 
OF ITS KIND. 




"SOULS FOR SABLES" 

From the book by David Graham 
Phillips. With Eugene O'Brien, 
Claire Windsor, Ethel Clayton, 
George Fawcett and Taylor Holmes. 

A GREAT STORY * * * AN UN- 
USUAL CAST. 




"THE POLICE 
PATROL" 

From the stage play by A. Y.' 
Pearson. A melodrama that will be 
remembered for years, with James 
Kirkwood, Edna Murphy, Edmund 
Breese and Tammany Young. 

A showman's picture. 


"THE DUMBHEAD" 

By RUPERT HUGHES. 

Comedy — that's what the public 
wants. A great title and a story 
from a famous author. 


"ONE OF THE 
BRAVEST" 

From the stage melodrama by 

James J. Tynan. 

A story of the brave fire fighters. 

An audience picture for the masses 

IT WILL BURN 'EM UP AT THE 

BOX OFFICE. 


"RACING BLOOD" 

Remember "The Hottentot"? 
Here you have the identical type 
of picture. Comedy and thrills ga- 
lore. 

IT NEVER FAILS AT THE 
TICKET WINDOW. 


"THE WRONG COAT" 

By Harold McGrath. 

A delightful story from one of 
the master craftsmen of the pen. 
The Story is the thing. 


"HEARTS AND 
SPANGLES" 

By Norman Houston. 

A story of the big tops. Three 
rings, two stages and a side show. 
All in seven reels. Full line of cir- 
cus paper. 


"THE SPEED LIMIT" 

By Henry McCarty. 

A high-powered cinema-cyclone. 

COMEDY— THRILLS. 

The snappiest automobile picture 
of the year. 


"THE SPORTING 
CHANCE" 

By JACK BOYLE. 

With Dorothy Phillips, Theodore 
Von Eltz, Lou Tellegen, George 
Fawcett. 

MORNING TELEGRAPH SAYS: 
"The best racing picture in a long, 
long time. It's a great example of 
an audience picture.' 1 


"WHERE THE WORST 
BEGINS" 

Directed by John McDermott 
with Matt Moore. Alec Francis, 
Ruth Roland, Roy Stewart. 

A great comedy showing the 
funny incidents of married life. 


A Tiffany Production 
(Untitled) 



)U BOOK THE TYPE OF PICTURE 

you have a selected group? 

RIBUTORS, Inc. 



KANSAS CITY, MO. 



Page Fourteen 



THE REEL JOURNAL 



July 18, 1925 



In Addition to the 26 Specials— 

ggBHggiisiHgHiisHggiiaigiB^ 

We Take Pleasure in Announcing 



A Second Series Starring Reed Howes 



"THE COURAGEOUS FOOL" 
"THE SNOB-BUSTER" 
"YOUTH'S GAMBLE" 



Here you have a comedy action series 
that will fit the bill in any theatre — 
ANYTIME! 

Here's the type of entertainment your 
public wants. 



Novelty Western Series 

Featuring "REX," the Dog, and "BLACK BEAUTY," the Horse. Supported by 
ART ACORD and LOUISE LORRAINE 



"THREE IN EXILE" 
"THE SILENT WITNESS" 
"THE WILD GIRL" 
"PALS" 



There are two animals everyone loves — 
the dog- and the horse. In this series you 
find them working with each other in 
human fashion. 

BOX OFFICE MATERIAL?— YOU 
KNOW IT! 



Series of Four Truarts 

We sincerely believe we are offering here a series of pictures on a par with the Tiffany Productions with the sole excep- 
tion of the great authors. 



"THE HURRICANE" 
"AGE OF INDISCRETION" 
"MARRYING MONEY" 
"SALVAGE" 



GREAT TITLES . 

GREAT STORIES I 

GREAT PRODUCTIONS! 



Four Cinemelodramas 

TITLES TO BE ANNOUNCED LATER 

This group will be of the type that spells box office results. For your service we will 
maintain a complete accessory department with plenty of sensational paper. MELODRAMAS 
NEVER FAIL. 

The above 15 pictures are well beyond the average program picture — typical Saturday 
night entertainment — The low film rentals will assure you a big profit on this group — Let our 
representative figure with you on this splendid program. 

« a a a a a a a a a a a a a a a a a a a a a a a a' a ala a alaaln a a la a! a a a a a a a a a ala a a a a a a a a a' a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a 



Midwest 



130 W. 18TH ST. 



E. C. RHODEN, Mgr. 



rs 9 Inc. 



KANSAS CITY, MO. 



July 18, 1925 



THE REEL JOURNAL 



First National Adds 24 Pictures 

To Ambitious Program For 1925-26 



Since the original announcement of its 
prospective releases for the season of 
1925-26, made in the Spring, First National 
Pictures and its allied producers have ac- 
quired the screen rights to twenty-four 
additional stories which are listed for 
release during the forthcoming season, 
Tom Byerle, local manager, has announc- 
ed. 

The announcement reveals the identity 
of the four productions to he made by 
Robert T. Kane for First National. The 
first is "Invisible Wounds," from Fred- 
erick Palmer's novel. Blanche Sweet 
will play the lead, production starting in 
July. Mr. Kane will also produce "Blue- 
beard's Seven Wives," said to be quite 
different from anything yet seen on the 
screen ; "Hell's Kitchen," from Robert 
Stowers' engrossing tale of New York's 
interesting section, and "Just a Husband," 
a story of theatrical life by Dana Bur- 
nett. 

One of the recently acquired stories is 
"The Beautiful City," in which Richard 
Barthelmess and Dorothy Gish will star. 
In the list are the first two of C. C. 
Burr's Johnny Hines' productions for 
First National. "The Live Wire," from 
Richard Washburn Child's story, "The 
Game of Light," will be the first of the 
Hines pictures. It will be followed by 
"Rainbow Riley," from Thomas Buch- 
anan's play, "The Cub," in which Douglas 
Fairbanks last starred on the stage. 

The first picture with Leon Errol, re- 
cently signed by First National for a 
period of years, will be "Clothes Make 
tlie Pirate," from Holman Day's great 
comedy story. It will be produced by 
Sam Rork. 

John M. Stahl's new production for 
First National release will be an orig- 
inal screen story called "Memory Lane." 
The newspaper serial sensation "Jo- 
anna,'' H. L. Gates' tale of a shop girl 
who suddenly finds herself possessed of 
a million dollars, will be produced by^the 
company, along with Frederick Chapin's 
"Tarnished Gold," the romance of a 
money lender's daughter, and Richard 
Council's "Isles of Romance," story of a 
New York hero-worshipping girl whose 
bubble of romance receives a jolt when 
she is cast upon a desert island. 

First National has also acquired screen 
rights to the following: "The Golden 
Mummy," a tale of the South African 
diamond fields; W. H. Clifford's "Jail 
Birds, Inc.," the story of wealthy speed- 
ers who form a company to exploit the 
milking machine invention of an inmate 
and buck the milk trust; Gertrude Ath- 
erton's "The Crystal Cup;" "The Tidal 
Wave," Hutcheson Boyd's strong drama 
of the sea; "Mismates," Myron C. 
Pagan's domestic melodrama; "The Dang- 
erous Mrs. Denham ;" "The Savage," 



Ernest Pascal's extraordinary tale of a 
young South Sea island savage brought 
to New York to be trained as a social 
find; "The Just Steward," a dramatic- 
story built around the great war; "The 
Love Link," by Pearl Doles Bell; "Pup- 
pets,'' Frances Lightner's drama of New 
York's Italian quarter; "Nazareth,'' Clar- 
ence Buddington Kelland's story of a so- 
ciety crook miracle man, and "Mile. 
Modiste," the highly successful musical 
comedy by Henry M. Blossom. 



PRESS LAUDS "SPORTING CHANCE" 

"Sporting Chance." distributed locally 
by Midwest Film Distributors recently 
played first run in New York City at 
the Colony Theatre. All newspapers 
accorded it very complimentary reviews 
and the following is the comment by 
the Morning Telegraph: "The best 
racing drama in a long, long time — ex- 
pertly directed, splendidly acted and 
mounted in an almost masterly manner. 
There are few, even among the hard- 
boiled, who will fail to find a kick some- 
where in this film. It is a great ex- 
ample of an audence picture. The race 
itself is thrilling, and the director's 
talent also include sympathetic handling 
of the players. He has brought out 
Dorothy Phillips as no megaphone man 
has in months. All told, the picture is 
excellent box-office material." 



Two Large Theatres 
Planned For K. 



Kansas City was agog this week in 
speculating as to the outcome of two 
major theatre building projects, which 
would materially change the city's first 
run theatre map. One negotiation calls 
for a first run downtown theatre, and the 
other a large first run picture house on 
the South side. 

Harry Finkelstine, a realtor, announced 
that negotiations were under way with 
a syndicate to erect a large hotel and 
theatre on the Linwood Boulevard front- 
age between Troost and Forest avenues. 
He indicated that the project, if carried 
through would involve an expenditure of 
well over a million. This is one of the 
strategic corners in the "up-town" dis- 
trict. 

H. M. Woolf and associates have also 
announced plans for the building of a 
large theatre on a 254-foot frontage on 
Thirteenth Street between Main and 
Baltimore Streets. This negotiation is 
said to be carried on with the Marcus 
Loew circuit, which long has focused its 
eyes on Kansas City as a location for 
another of that company's first run out- 
lets. 



Page Fifteen 

B. O.'s July Group, 
6 Features, 6 Shorts 



"Drusilla With a Million" First "Gold 
Bond" Picture, Offered. 



The August schedule of Film Booking 
Offices boasts twelve releases, six of 
which are features and six short sub- 
jects, Roy Churchill, local manager, has 
announced. The feature releases will be 
headed by "Jack O' Diamonds," a comedy 
mystedy drama with Maurice B. "Lefty" 
Flynn portraying the role of a gentleman 
Raffles, on August 2. 

The fifth Thomson production, as yet 
untitled, is set for August 9th release. 

"Drusilla with a Million," F. B. O.'s 
first Gold Bond picture, will be dis- 
tributed on August 16th. Mary Carr, 
Priscilla Bonner and Kenneth ' Harlan 
head the cast. 

"The Isle of Hope," Richard Talmadge's 
fifth production for F. B. O. distribution, 
will also be released on August 16th. 

"That Man Jack!" the seventh of the 
Texas Ranger series starring Bob Custer, 
will be shown on August 23rd. 

August 30th will see the distribution of 
the first of the series of Western produc- 
tions, starring the "Surprise Western 
Star," whose name will be announced 
shortly. 

The last of "The Pacemakers'' series, 
titled "Miss Me Again," will head the 
list of short subject releases. This is 
No. 12 of the H. C. Witwer stories, co- 
starring Alberta Vaughn and George 
O'Hara, which Wesley Ruggles is direc- 
ting. "Miss Me Again" will be ' re- 
leased on August 2nd. 

August 15th will be the release of 
"Book Bozo," a two reel comedy, starr- 
ing Jimmy Aubrey. 

The first chapter of "The Adventures 
of Maisie," F. B. O.'S starring Alberta 
Vaughn. 

August 16th also is set as the release 
date for the twelfth of the Dinky Doodle 
Cartoons. 



N. Y. LIKES "WIZARD OF OZ." 

New York. — The screen version of the 
"Wizard of Oz," in which Larry Semon 
and Charlie Murray appear has estab- 
lished itself as one of the outstanding 
pictures of this season. It played a 
premiere showing at the Forum Thea- 
tre at Los Angeles for a three-week 
run and broke all existing house rec- 
ords. It also played a premiere run for 
three weeks at the Colony Theatre at 
New York and at capacity business. 
Possibly no picture has ever been ac- 
corded the wonderful reviews that the 
New York papers reported on the 
"Wizard of Oz." 

Chapter 2 of "The Adventures of 
Maisie" will be released on August 30th, 
as well as "Half a Man," a two reel 
comedy starring Stan Laurel. 



F. 



fill) ERftpictuies will dean upfor you 



yw* 



'(s&ZS>f 




INDEPENJ 

What Does it Mean 



ONE HUNDRED AND FORTY-NINE yean 
the founders of this nation declared its ill 
pendence to the world, and proclaimed this ; 
ernment "of the people, by the people and for 
people." 

This basic principle has been the bulwark of 
fense ; the greatest element of growth of the Ameri 
republic. 

Meeting in Milwaukee last May, the Indepenc 
Motion Picture Theatre Owners of America issued 
other "declaration of independence" containing h 
substance the same principles of liberty as those of 
first immortal compact. It was a protest against 
fair competition — another "Boston Tea Party," if 
please. It subscribes to the same definition of lib 5 

Consider Your Independent 
Decide What Ford 



ASSOCIATED INDEPENDENT FILM E 



ST. LOUIS 
COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 

UNITED FILM EXCHANGE 

3314 Olive St., Sam Werner, Mgr. 



aril 



,<a£c>E 



--i&f® 



<NCE! 



ou, MR, EXHIBITOR? 



r hich declares that every citizen is entitled to the 
ghts of life, liberty and pursuit of happiness. And 
Ether, that every theatre owner is endowed with the 
ght to conduct his own business as he sees fit. It 
isists that EVERY EXHIBITOR SHOULD BE HIS 
iWN BOSS! 

Now that the preamble of liberty has been defined 
1 this industry— WHAT DOES INDEPENDENCE 
IEAN TO YOU, Mr. Exhibitor? 



Is this mighty movement a thing to be proclaimed 
r ith loud acclamations, but greeted with deaf ears 
r hen the call for material action arises? 

Are you going to be a fighter in the front ranks, 
r merely a booster from the side lines? 

isider Your Future- -then 
\ Best Your Support 



1776-1925- 

INDEPENDENT BOOKING 

INDEPENDENT PLAYING 

INDEPENDENT PLANNING 

$ >;: ^: 

all will pay you well! 



GES OF ST. LOUIS AND KANSAS CITY 



KANSAS CITY 
MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mrg., F. J. Warner, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St.. Joe Silverman, Mgr. 



m 



Page Eighteen 

A VEHICLE FOR GILDA 



THE REEL JOURNAL 



Dancing Star Will Start First Film 
For F.-P.-L. September 21. 



Gilda Gray, the most dazzling figure 
in American tlieatredom, will begin work 
on her first picture under her recently 
signed starring contract with Paramount 
on September 21st, according to advices 
received by Ben Blotcky, local manager. 

This information was made public last 
week by Jesse L. Lasky, first vice-presi- 
dent of Famous-Players Lasky Corpora- 
tion in charge of production. 

Paul Bern will make the Gilda Gray 
vehicle at Paramount's Long Island 
studio. The tentative title is "The Talk 
of the Town." 



A GREAT COMEDY CAST IN CHRIS- 
TIE'S "SEVEN DAYS." 

"Seven Days," which is Al Christie's 
chief contribution to Greater Movie Sea- 
son, has what Scott Sidney, the director, 
terms a thoroughly competent cast who 
know comedy when they see it, accord- 
ing to Louis Reichert, local manager. 

"Seven Days," scheduled for release by 
Producers Distributing Corporation Sep- 
tember 20th, was written by Mary 
Roberts Rinehart under the title of 
"When a Man Marries" and was her 
first best seller. 

Lillian Rich, loaned through courtesy 
of Cecil B. De Mille, Creighton Hale, 
Lilyan Tashman, Mabel Julienne Scott, 
Hailam Cooley, William Austin, Tom Wil- 
son, Rosa Gor$, Eiddie, Gribbon and 
Charles Clary are the players selected to 
portray the various characters in Mrs. 
Rinehart's story, which made a successful 
stage vehicle through Avery Hopwood's 
adaptation. 



"DESERT MADNESS" READY 



* THE HIGH COST OF PIES BY 

* BUSTER KEATON. 

* 525,345 custard pies were used in • 

* the making of comedies during 1924. 

* Two were good to eat. 

* 1,765,254,310 comedy scenarios * 

* were sent to screen comics. One 

* was accepted, but not paid for, the : 

* company having failed. 

* There are 126,798 mothers in Hoi- * 

* lywood with daughters who 'bear * 

* striking resemblance to Mary Pick- * 

* ford. More than half of these are * 

* brunettes. 

* There are 1,987 philanthropists in * 

* California. None of them sign the : 

* actors' checks. 

*********** 
JAMES P. HOGAN TO DIRECT HAM- 

MERSTEIN FEATURE. 

Harry Cohn, production manager of Co- 
lumbia' Pictures, has signed James P. 
Hogan, one of the best known directors 
in the business to handle the megaphone 
for Elaine Hammerstein's forthcoming re- 
lease, "SOS Perils of the Sea,'' which will 
be one of the biggest specials ever made 
by these producers, Joe Silverman of In- 
dependent Pictures Corporation, local 
distributors, has announced. 

Hogan is credited with some of the 
biggest winners of the past few seasons : 
"Capital Puishment," "Black Lightning," 
and "My Lady's Lips" being a few. 

"SOS Perils of the Sea" was adapted 
from a story published in a leading mag- 
azine, by Lillian Taft Maize, whose 
works have been turned into a number 
of big screen successes. 

Miss Hammerstein is now engaged in 
making "The Unwritten Law," also a Co- 
lumbia production, and although the pret- 
ty star has been hopeful of running off 
for a two weeks' vacation, she has agreed 
to start \)iD.rk on "SOS Perils of the Sea" 
as roon as "The Unwritten Law" is com- 
pleted. 



Enterprise Releases Jack 
Picture July 15. 



Perrin 



Enterprise Distributing Corporation has 
announced the release on July 15 of a 
Harry Webb Production, "Desert Mad- 
ness," starring the popular Western star, 
Jack Perrin. This picture is realeased 
through the Madoc Sales Company of 
New York. 

One of the highlights of the rapid ac- 
tion of this vehicle disproved the old 
theory that all animals are afraid of fire. 
"Bobbie" Perrin's horse, braves a fire and 
rescues his master, who has been bound 
hand and foot and left to die in the 
burning ranch house. This is only one of 
the many sensational episodes of this 
picture, according to Bob Withers, Kan- 
sas City manager. 

Plan for Greater Movie Season 



GRIFFITH "ON DRESS PARADE." 

New York. — "On Dress Parade" has 
been definitely selected as the title of 
Raymond Griffith's first picture under 
his new long term Paramount starring 
contract, it was announced by Jesse L. 
Lasky, first vice-president of Famous 
Players-Lasky Corporation, in charge of 
production. 

"I believe everyone who sees Griffith 
'On Dress Parade' when it is completed 
will agree with me that we could not 
have found more suitable material for 
his extraordinary talents," Mr. Lasky 
said. 

Edward Sutherland, young director, who 
recently was placed under contract by 
Paramount, is directing "On Dress Pa- 
rade," in which Mary Brian, the "Wendy'' 
of "Peter Pan" plays opposite the star. 

Plan for Greater Motn'e Season 



July 18, 1925 

"Play Ball" Leads Pathe 
Program For July 19 

The first chapter of the new Pathe- 
serial, "Play Ball," a Mack Sennett and 
a Hal Roach comedy, lead the Pathe 
program of short subject entertainment 
for the week of July 19th. Other pic- 
tures listed are "Topics of the Day," 
''Aesop's Film Fables," Pathe Review, 
and two issues of Pathe News. 

"Play Ball" is a timely baseball serial 
adapted by Frank Leon Smith from 
an original story by Manager John J. 
M'CGraw of the New York Giants. Al- 
though it is essentially a story with a 
baseball background, the action is in 
no way limited to the diamond. Ro- 
mance, foreign intrigue and strong melo- 
drama make this Patheserial a film 
teeming with action. Allene Ray and 
Walter Miller head the cast; while 
Spencer Bennct is responsible for the 
direction. "To the Rescue" is the title 
of the first chapter of this ten-episode 
Patheserial. 

"Sneezing Beezers" is a two-reel Mack 
Sennett comedy with a mythical king- 
dom locale. Andy Clyde, Madeline Hur- 
lock, John J. Richardson, Kewpie Morgan 
and Billy Bevan are featured in the 
cast. 

"Daddy Goes a Grunting" is a Hal 
Roach Star comedy in two reels, di- 
rected by James W. Home, Glenn Tryon 
is the star of the comic proceedings and 
"Husky" Hanes, the baby marvel dis- 
covered by F. Richard Jones, is a prom- 
inent member of the cast. The story is 
a domestic situation comedy wherein 
Tryon as the husband has to act as 
nurse for the infant. 

Pathe Review No. 29 presents the 
following subjects: ''Animal Appetites," 
one of the secrets of nature series; 
'Submarine Salvage,'' showing how the 
under-water torch reclaims sunken ships 
and ''San Francisco, the Golden Gate 
City," one of the American cities in 
Pathe color. 



"THE WEDDING SONG" NEXT. 

New York — Having completed "Hell's 
Highroad," her first starring picture for 
Cecil B. De Mille, Leatrice Joy will have 
a vacation of three weeks before the 
start, early in July, of "The Wedding 
Song," her second production under De 
Mille's supervision. 




f Muk 

-with- 

FRO 



This is an F.B 0. year 



"Why do we like 
MetroGoldwyn this year?" 



Past Performance 



Studio Executives 
Directors 



Stars 



Production 



Excerpts from editorial by Robert E. 
Welsh, in "Motion Picture World" of June 
27th, which answers his own question! 

"Well, first of all, without looking at the next 
year's line-up, because of the past year's perform- 
ance. Metro-Goldwyn discovered how to make pic- 
tures last year, how to make them consistently, and 

how to make them at an efficient cost figure 

When we talk of past performance, we are not ex- 
pressing opinions. We never do. We only echo 
what we have heard from the man who pays the 
bills. And the exhibitor has not been backward in 
telling us his high opinion of the Metro-Goldwyn 
record last year." 

"There is no use talking, that combination of 
Mayer, and Thalberg, and Rapf, is one to inspire con- 
fidence. In fact, it is on the strength of those 
names that I base my regard for Metro-Goldwyn." 

"When it comes to directors' and players' names, 

there Is also strength Of the known quantities, 

we have Rex Ingram, Tod Browning, Victor Seas- 
trom, Rupert Hughes, King Vidor, and so on." 

"Of the players' names, in my opinion Norma 
Shearer tops the list because she is a newcomer, 
climbing, climbing fast. Conway Tearle, Marion 
Davies, Ramon Novarro are other known quantities. 
Lon Chaney can be counted upon, Eleanor Board- 
man, Jackie Coogan, John Gilbert, Aileen Pringle, 
Lew Ccdy, Anita Stewart, Lillian Gish." 

"Among the vehicles — 'The Barrier' is self-sold. 
'The Merry Widow,' 'Bardelys, the Magnificent,' and 
'Mare Nostrum' will undoubtedly be big. 'Paris' 
smacks of exploitation. 'Sally, Irene and Mary,' 
'The Unholy Three,' The Auction Block,' 'Flesh and 
the Devil,' 'Brown of Harvard' and such, only have 
to be on a scale with the titles. Add any and all 
Rupert Hughes stories and you complete a pretty 
picture." 

Leading showmen the country over are endors- 
ing these reasons by contracts for the 1925-26 
product. Is it any wonder, then, they call — 




hldwyn 



w» 



The Talk of The Industry' 



C. E. GREGORY, 
Resident Manager, 
1706 Wyandotte St, 
Kansas City, Mo. 



CHAS. WERNER, 
Resident Manager, 
332S Olive St., 
St. Louis Mo. 



Page Twenty 



THE REEL JOURNAL 



July 18, 1925 




EXPLOITATION 
IDEAS ^eHINTS 



Edited by R. C. "BOB" GARY, Universal Exploiteer. 



"TIED" FROM ALL ANGLES 

TO BOOST "AMERICA" AT STATE 

Harold B- Dygert, Loew's State's pub- 
licity demon, again used one of his "from- 
all-angles" campaigns to bring St. Louis 
to the State to see "America." 

In addition to a strong newspaper ad- 
vertising campaign, Dygart tied up The 
Times for a co-operative page which ran 
the day before "America" opened. The 
Times also sponsored a historical essay 
contest, in which school children were 
invited to tell why the winning of north- 
ern New York was so important to the 
American cause— the picture's important 
scenes being centered about this cam- 
paign. 

The Times paid for 25,000 inserts, ad- 
vertising the contest and drawing the 
children's attention to various features of 
interest to them in the newspaper. These 
inserts were "stuffed'' in regular throw- 
aways bought from the United Artists 
Corporation. School distribution was ob- 
tained on these. 

Dygert obtained further newspaper pub- 
licity by inviting the orphans of the city 
to the opening matinee, on Memorial 
Day. Veterans of the G. A R were in- 
vited to see 'America" on its opening 
day, which also brought the State fav- 
orable newspaper notice. 

Window space for the picture, because 
of its patriotic nature and partly because 
it opened on Memorial Day, was given 
"America" by Scruggs-Vandervoort-Bar- 
ney and Famous-Barr. two of the city's 
biggest department stores. The picture's 
patriotic theme caused merchants in the 
same block as the State to erect flags 
on the sidewalks in front of their stores, 
making this block on Washington avenue 
alive with American flags for an entire 
week. 

Large signs, especially made, were post- 
ed at various advantage spots about town. 
Dygert also used a special ballyhoo au- 
tomobile, repainting his "Speed Spook" 
car red, white and blue, then bannering 
it appropriately. 



GOOD USE MADE OF STILLS IN 
LIBERTY'S EXPLOITATION. 

Si ills were put to good advantage by 
lark Meredith, Universal exploit man, 
when Bob Hutchinson's Liberty Theatre 
in Oklahoma City. Okla., played "Smoul- 
dering Fires," a Universal Jewel. They 

> i ured four good window displays, in- 
< hiding a drug store, shoe shop, florist 
shop and department store, and cards in 

<\ ei al sandwich shops. 

One of I. aura La Plante. co-star with 
Pauline Frederick in this feature, hold- 
ing two great bunches of flowers, effected 

i tie up with the florist. In addition to 

i large card containing pictures of Miss 

La Plante and Malcolm McGregor, nine 

plants in (he window cub had a small 

ird Inning a letter attacher to them. 



* THE WHOLE FAMILY TURNED * 

OUT TO SEE "SONNY'S" * 
PICTURE. 

* Ralph J. Walsh of the Maffitt * 

* Theater. St. Louis, insured attend- * 

* ance for the subsequent episode of * 

* "The Great Circus Mystery'' by * 

* getting a bunch of kids into his * 

* theatre for the opening two episodes 

* through the use of motion pictures. * 

* Walsh advertised that he would * 

* take pictures of the kids attending * 

* his Sunday opening episode of * 

* "The Great Circus Mystery,'' which * 

* brought a bunch of bashful violets * 

* to oarade before the camera. * 

* Then, by trailer and handbills, he * 

* advertised that on the following * 

* Sunday, when he would show the * 

* second episode of "The Circus Mys- 

* tery," he would also show the oic- * 

* ture taken the week before. The * 

* s.ime bunch of kids came back to * 

* see themselves in the movies, and * 

* they brought with them their mam- * 

* mas. papas, aunts, uncles and other * 
relatives. * 

Tn addition to the movie "gag." * 

* Walsh staged a narade of kids * 

* through the neighborhood, to ad- * 

* vertise his opening episode. He ob- * 

* tained a 30-oiere drum corns from 
Bates School, his nearest neighbor- * 

* hood school, to head the march. * 

The letters spelled U X I V E R S A L. 
Instructions on the big card ran : "As- 
semble the letters to form the prooer 
word and a free ticket awaits you inside. 
Other stills of Miss La Plante showing 
her drinking milk were mounted and 
placed in sandwich shoos. The copy read : 
"Try a La Plante Special and a bottle of 
milk before seeing 'Smouldering Fires' at 
the Liberty." 



MEYN GETS A PERMANENT; THE 
PRESS A STORY. 

Here's one way in which any theatre 
should obtain publicity a plenty, provid- 
ing the organist is willing. The other 
day Ted Meyn, organist at the Pantages 
theatre, Kansas City, snickered at tra- 
dition and betook upon himself a perma- 
nent wave at a popular down town 
beauty parlor. The next day all news- 
papers were literally "slopping over" with 
news of the event, the Kansas City Star 
using a front page column, while the 
Journal-Post did equally as well. 

"If young Mr. Paris of Troy were ask- 
ed to judge a beauty contest in Kansas 
City today he probably would pass up 
the goddesses. Venus, Juno and Minerva 
and clump a peck of golden apples into 
the lap of Ted Meyn, organist at the Pan- 
tages theatre,'' began the Star's story. 



NEWMAN THEATRE INSTALLS 
NEW FILM LEADERS 

The Newman Theatre has some new 
film leaders. Replacing the old columns, 
with their unnatural curtains, has come a 
set of new leaders, vivid, restful and not- 
ably artistic. Whether or not the ad- 
dition may lie attributed to the newly in- 
stituted management by Paramount, and 
criticizing in no way, the splendid work 
of Milton Feld, to whom the Newman 
largely owes its present dominant po- 
rtion, the change is a highly commend- 
able unit of wide awake showmanship and 
a worthwhile addition to the beauty of 
an already splendid presentation. 
\udience'S cannot fail to note and ap 
preciate this evidence of interest in thc : r 
entertainment, and showmen everywhere 
will do well to make their presentations .is 
attractive and artistic as possible. 



IN WHICH THE TONGUE OF A 

WOMAN BREAKS ALL B. O. 

RECORDS. 

R. W. Mc.Aleer of the Orpheum 
Theatre, Parsons, Kas., knows what 
every woman knows — that no aver- 
age woman can keep a secret. He 
proved the same in good fashion 
recently and incidentally worked 
an exceptionally clever stunt in 
iboosting attendance at his theatre. 

McAleer had booked a Fox pic- 
ture. "Folly of Vanity," in wheh a 
number of nude shots were intro- 
duced for the edification of the 
"great American audience," but in 
the opening matinee the picture 
flopped. But right here's where 
Mac put over the best and most 
inexpensive exploitation stunt we've 
beard of. 

He strolled over to a nearby ice 
cream emporium, and singled out 
a single flapper whose reputation 
around Parsons was generally ac- 
cepted as being the fastest spreader 
of gossip in town. McAleer confi- 
dentially told that young ladv. much 
to her delight, that he had a "Boot- 
leg" picture on. (although the pic- 
ture had actually been passed by 
the Board of Review) and asked 
her to come over and see it. Did 
she go? — Well, maybe! 

And then, to make the stunt 100 
per cent. McAleer implored the 
young lady not to tell a soul that 
the picture was ''bootleg." 

The rest of this story is obvious 
and so fast did the tongue of the 
voting heroine of Ibis sketch spread 
the scandal, that the Orpheum was 
packed for the night show. 

"And it didn't cost a cent except 
a glass of lemonade," McAleer 

chuckles. 

* + **♦**** 



July 18, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS^I 

FILM MARKET^ 



COLUMBIA PICTURES SET FIRST 
RUN RECORD. 

When Johnny Hines opened at Loew's 
State Theatre in "The Crackerjack" on 
July 4th, Columbia Pictures Corporation 
set a new mark for the local independent 
film distributors, as it is the only inde- 
pendent office that has had two first run 
features at the State this season. The 
other was Johnny Hines in "The Speed 
Spook." 

The Columbia Pictures Corporation is 
owned by Barney Rosenthal, Nat Stein- 
berg and Bob Taylor and opened for 
business a little more than a year ago. 
During that time it has made a wonder- 
f nl record for an independent exchange. 



WEIL PRODUCTIONS EXPANDING. 

Jack Weil of Jack Weil Productions, 
has acquired eight pictures featuring 
Richard Holt. He reports that his other 
pictures are going very nicely. He plans 
to put another man on the road within 
the next few weeks. 



WERNER BACK AT DESK. 

Sam Werner, owner of the United Film 
Service office, attended the Shriners 
Convention at Los Angeles, Cal., recently, 
and is back on the job. He and Tom 
Reed of Duquoin greatly enjoyed the 
rodeo put on by the big Western movie 
stars for the entertainment of the visiting 
Shriners. 



LEASE CRITERION THEATRE 

N. Fiorita of New Orleans, La., has 
leased the Criterion Theatre, Broadway 
near Olive street, owned by the Super 
Theatre Corporation, of which Hentor 
M. K. Pasmezoglu is the head. 

biorita has been operating the Dream 
Theatre in New Orleans and takes charge 
of the Criterion at once. The house has 
654 seats and was operated by the Fa- 
mous-Players Missouri Corporation be- 
fore being taken over by Pasmezoglue. 

The Super Theatres Corporation also 
operates the Delmar, Congress, Plaza and 
Yale Theatres and has received several 
offers for those houses. It is possible 
that a deal may be consummated for them 
in the very near future. 

Mrs. James Chappee has sold the Gem 
Theatre, at Grafton, 111. 



BOY WITH FIRECRACKER * 

"CRACKS" NERVE OF THREE * 
HI-JACKERS. 

A small boy and a toy torpedo * 

saved Miss Margaret Towers, cash- * 

ier of the Monarch Theatre, 144o * 

North Nineteenth street, St. Louis, * 

Mo., from three bold bandits on the * 
night of June 29. 

The trio, armed with revolvers * 

and wearing handkerchief masks * 

over the lower part of their faces * 

strode into the theatre and ordered * 

Miss Towers to turn over the re- * 

ceipts. * 

She was about to comply when a * 

small boy outside who was prema- * 

turely celebrating the Fourth threw * 

a toy torpedo against the front of * 

the theatre. The explosion of the * 

torpedo unnerved the bandits and * 

they fled, leaving all the money be- * 
hind. 



COURT RESTRAINS BUILDING CO. 

Circuit Judge Franklin Miller of St. 
Louis has issued an injunction restrain- 
ing workmen on the new St. Louis The- 
atre, Grand boulevard at Morgan street, 
from dropping bricks and mortar on 
the property of the Sarama Investment 
Company, which adjoins the theatre to 
the Fast on Morgan street. 

Judge Miller's order is directed against 
tlie Fred Schmitt Real Estate and Invest- 
ment Company which has the brick laying 
contract on the theatre building. The 
company was also fined $250 for its fail- 
ure to comply with a restraining order 
issued by the court June 9. 

The theatre is now Hearing completion 
and is scheduled to open Labor Day. It 
has been leased to the Orpheum Vaude- 
ville Circuit. 



Visitors of the past week included: Mrs. 
I. W. Rodgexs of Poplar Bluff, Mo., and 
Cairo, 111.; S. E. Pertle, Jerseyville, 111.; 
Henry Lorv. Highland, 111.; rim Reilly, 
Alton, 111.; J. W. Cotter, Fourth Street 
Theatre, Moberlv, Mo.; and Al McCor- 
mick, Poplar Bluff, Mo. 



Nungesser, French Ace, 
in St. L. Appearance 

\\ illiam Goldman, owner of the Kings 
I heatre and Garden and the Rivoli Thea- 
tre, St. Louis, scored another master 
stroke when he booked Captain Charles 
Nungesser, the French Ace of Aces for 
a personal appearance at bis house the 
week of July 4, in conjunction with the 
showing of his latest feature picture, 
"The Sky Raider." 

Captain Nungesser was given lots of 
space by the St. Louis newspapers, and 
also got some extra mention for himself 
and the theatres by flying over St. Louis 
and vicinity July j on behalf of the local 
quota of $125,000 for the American Legion 
Orphan and Disabled Veteran Endowment 
Fund. 



BRIGHT BITS 

and 

NEWSY NOTES 



C. D. Hill, manager of the local Pro- 
ducers Distributing Corporation office, 
spent the greater part of the week vis- 
iting the key cities of the territory. He 
has appointed W. L. Sheridan, formerly 
with Fox at Kansas City, salesman for 
Northern Missouri, Northern Illinois and 
Southeast Iowa. 



Mrs. 1. W. Rodgers was in town ar- 
ranging her bookings preparatory to 
dropping out to Colorado for several 
weeks vacation. Late in August she will 
move over to New York to meet her son 
who is now touring Europe. She plans 
to place the boy in Missouri University 
when that school re-opens. He recently 
graduated from Western Military Acad- 
emy at Alton, 111. 



(Continued on page 23.) 



Plan for Greater Movie Season 



F. BO. has the winners for you 



m 



Page Twenty-two 



THE REEL JOURNAL 



July 18, 1925 




BOX-OFFICE 




FIRST NATIONAL. 
Lilies of the Field, Corinne Griffith- 
Might v fine feature. Print and advertis- 
ing good.— A. E. Lamkin, Star, Stockton, 

Kas - « ^ I 

Her Reputation, May McAvoy— A good 

picture and we had good business. Print 

and accessories good.— Hanna & Marty, 

Community, Courtland, Kas. 

Sally, Colleen Moore— One of the best. 
Print good.— Albert Kuchs, Empire, Mary- 
ville, Mo. . 

Marriage Cheat, Lcatrice Joy— L.ood 
picture. Fine story. Small crowd but 
not due to picture. Print and accessories 
good.— Geo. Leathers, Strand, Mt. Vernon, 

Mo - , , 

Classmates, Richard Barthelmess— Very 

good picture. Pleased patrons. Print and 

advertising good.— I. W. Maple, Cozy, 

Bethany, Mo. 

Lilies of the Field, Corinne Griffith— 
We consider it a regular picture. Noth- 
ing but favorable comments on this one. 
Played to fair audience. Print good.— R. 
D. 'Strickler, Wickiser, Craig, Mo. 

Abraham Lincoln— Good picture. Drew 
fairly well— S. H. Cleeton, Gem, Higbee, 

Mo. , „ • 

Secrets, Norma Talmadge— Business 
fair considering hot weather. Print good. 
—J. P. Whitney, Mayflower, Florence, 

Silent Watcher, Glenn Hunter^Con- 
sider it a very fine picture but business 
not good on account of hot weather. 
Print good.— O. W. Williams, Rialto, 
Monett, Mo. 

WARNER-VITAGRAPH 

Man Next Door, all star— I was in hos- 
pital at time it run, had my arm taken off, 
but seemed to please all. Good crowd, 
but the comedy with it hurt us. It was 
in poor shape.— J. C. Beiter, Elite, Green- 
leaf, Kas. 

Where the North Begins, Rin-tin-tin — 
A good, pleasing show. Patrons are in- 
terested in Rin-tin-tin and have had sev- 
eral comments on it favorably. — Harris 
Opera House, Harris, Mo. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th & Wyandotte, Kansas City, Mo. 

My opinion on pictures recently played her» is as follows: 



School for Wives, all star— Exceptional- 
ly good picture and appreciated toy all. 
Any one cannot go wrong on Vitagraph's 
new pictures. — L. D. Metcalf, Grand, Ash 
Grove, Mo. 

Tides of Passion — Very good picture, 
many comments from our patrons. A 
very nice picture for first week. I find 
Vitagraph one of the most accomodating 
film exchanges that I ever dealt with. 
Exhibitors get busy and buy their 1925 
pictures. — L. D. Metcalf, Grand, Ash 
Grove, Mo. 

No Defense, William Duncan — A fine 
picture, good enough to be played any 
where. — Clarence Stevens, Amusu, Archie, 
Mo. 

Baree, Son of Kazan, Anita Stewart — 
Condition of film perfect. This is the 
first dog picture to be shown in Carroll- 
ton and we had a full house both per- 
formances. I think it one of the best 
pictures ever shown here and so does 
public, as some returned second night. — 
C. S. Goodson, Star, Carrollton, Mo. 

On e Law for the Woman, Cullen Lan- 
dis, Mildred Harris — Condition of film 
good. Good show. Cut a little short. Did 
a fair business. — G. L. Finkenbinder, 
Queen, Lucas, Kas. 

Beloved Brute, Cullen Landis — Good 
picture with a poor title. — S. W. Filson, 
Opera House, Scott City, Kas. 

Baree, Son of Kazan, Anita Stewart — 
A very interesting picture. Good story 
and good acting. — S. W. Filson, Opera 
House, Scott City, Kas. 




Title 



Star Producer.. 

Remarks ._ _ 



"ule 

Star Producer. 

Remarks 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre .. 
Exhibitor 



EXHIBITOR FILES $300,000 SUIT 
CHARGING CONSPIRACY. 

John Romwebber, owner of .the State 
Theatre, Akron, Ohio, has filed suit in 
the Federal District Court at Cleveland 
for $300,000 against five distributing com- 
panies, charging them with conspiracy 
in restraint of trade. 

The petition names the Film Board of 
Trade, Pathe Exchange, Skirboll Gold 
Seal Product, Progress Pictures Corpora- 
tion and the Ohio Educational Exchange. 
Romwebber asserts that these companies 
conspired to cancel film contracts because 
of his refusal to accept certain pictures. 

This is the first suit filed in Ohio as 
a protest against the operation methods 
of the Film Board of Trade and the Ar- 
bitration Board. Other cases of similar 
nature are about to be filed in Ohio, it is 
reported. 



Vaudeville 

Will Be Your Life 
Saver All Through 
the Summer. Don't 
Wait — Book Now 
Through 

Western Vaudeville 
Managers Association 

A SUBSIDIARY OP THE ORPHEUM 

CIRCUIT 

J. JOLLY JONES, JR., Mer. 

201 Mainstreet Theatre BldR. 

KANSAS CITY, MO. 

Phones: Office — Grand 1800; Resi- 
denee — Hyde Park "«-'• .".•_' 



Heralds, 

Throw-Aways, 

Programs 

and all kinds of 
small theatre 
printing at 4 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 
\ Press J 

19th and Wyandotte Streets 
Kansas City - Missouri 



July 18, 1925 



ST. LOUIS NEWS. 

(Continued from Page 17.) 



ST. LOUIS THEATRES REWARD 
MOTOR BOAT RACERS. 

Thursday night, July 2, was Motor 
Boat Racing night at the Grand Central 
Theatre, Grand boulevard and Lucas ave- 
nue, owned by Skouras Brother Enter- 
prises. 

Handsome silver loving cups were pre- 
sented on the stage of the theatre to the 
winners of the four big races held on the 
Mississippi River Sunday, June 28, by 
Joseph Aiogler, president of the Motion 
Picture Exhibitors League of St. Louis. 

Spryso and Charles Skouras took an 
active interest in the revival of motor 
boat racing in the St. Louis Harbor and 
put up the trophies for which the racers 
fought. They also served as officials for 
the races. 



AN 80% STOCK DIVIDEND FROM 
FOREST PARK. 

A stock dividend of 80 per cent totaling 
$440,000 was declared by the iboard of di- 
rectors of the Park Circuit and Realty 
Company, which owns the Forest Park 
Highlands Amusement Park in St. Louis 



THE REEL JOURNAL 

and Fountain Ferry Park, Louisville, K> 



THEATRE CHANGES 

O. F. Stizes has purchased from O. W. 
McCutcheon of Sikeston, Mo., the thea- 
tres at Illmo and Fornfelt, Mo. 



Star Theatre, Winfield, Mo., closing 
during warm weather. 



H. E. Pasmezoglu has leased the Cri- 
terion Theatre, this city, to N. Fiorita, 
who took possession July 1. 



ohn A. Collins of Paragould, Ark., has 




Page Twenty-three 

purchased the theatre at Wynn, Ark., 
from G. Carey. 



Permission will be asked to raise the cap- 
ital stock from $560,000 to $1,000,000. 



Mrs. Frances Murphy, First National 
Booker, and her husband were in the 
party motoring east with Harry Weiss, 
manager of First National, and Mrs. 
Weiss. 



R. L. McLean, of First National, re- 
turned from his vacation Monday, hav- 
ing motored to Louisville, Ky., with his 
family. 



Yester Bona, city salesman, First Na- 
tional, returned Monday from a vacation 
spent in learning to drive his new Dodge 



Mailing Lists 




ncrease Bales 



_. . I -Indlvtd- 
Buslnea* Concern*. 



Two cents per 
word payable In 
ndvanee. No ads 
accepted for leaa 
than SOc. 



THE CLEARING HOUSE 



SELLS 



Second Hand Equipment, Seats, Projectors* 
Screens, Pianos. Organ*, Theatres and Mis- 
cellaneous Articles. 



BUYS 



Rates for other 
spaces furnished 
on reqneat. 



'lllllllllllllllllllllllllllllllllll^lllllllllllllllKllllililllllllllllllllllll 1 !^' 'ililiiiMllllllliilillllllliNIIIIIIIIIIIIIIIII^ 



FOR SALE — I :«i iii i) nte nt from two pic- 
ture shows. One Hnird and one Motio- 
graph projectors with rewinders, screens, 
etc. All in good condition. Sell all or 
part. Bargain if taken this month. — Klec- 
trie Theatre, (hula. Mo. Pit — 7-1S 

WANTED — To buy s»i«a picture thea- 
tre in Western Missouri or Eastern Kan- 
sas. — Post Office Box 16, Blue Mound, 
Kansas. PUt — 7-^5 



At Liberty — Violinist and Pianist, both 
exceptionally competent in pictures and 
vaudeville; complete library: union; ref- 
erences. Go anywhere. Address Musical 
Director, llUS Commercial Street, Wnter- 
loo. Iowa. P-ttt — 7-1 S 

At Liberty — A-l union organist-pianist* 
Cue pictures accurately. Have library. 
Vaudeville experience. Go anywhere. Re- 
liable. Tell nil. Address O. Hinze. 2106 
West Lawn Ave., aMdison, Wisconsin. 



p St — 7-18 



wants. General Distributing Company. 
1 in Lake Avenue South, Duluth, Minn. 

C5t — 7-11 



WAMED — Used opera chairs. Immedi- 
ately -.'0 or ;:no used opera chairs. Must 
he in good condition. Send picture of 
style state number to section and best 
cash price in first letter. V. R. Ander- 
son, Wnrrenton, oM. P 3t — 7-18 

Wanted — 31. P. Operator to resilver mir- 
rors. Five dollars an hour spare timet 
absolutely guaranteed instructions. Her- 
rick Mirrors, 4iil5 Booth Ave., Rosedale, 
Kas. — Pit — 7-3. 

THEATRE ORGAN BARGAINS 

Many wonderful values in such well- 
known Instruments as Wurlitzer, See- 
burg. Foto-Player and others on spe- 
cially low terms. 

.1. W. JENKINS SONS* MUSIC CO.. 
1015 Walnut, Kansas City, Mo. 
We are also sole agents for the wonder- 
ful Rcproduco Portable Pipe Organ. Write 
for eat aloe and our special offer. tt 

Send us your electric motors, generators, 
fans or any other electric equipment that 
is not working to your satis fact ion ; we 
will quote before repairing; we have n 
large equipped shop: bargains In sta- 
tionary and exhaust fans; write ns your 



At Liberty, .Inly 4th. Lady Pianist. 
Thorough I y experienced and reliable. 
Good library. Pictures accurateley cued, 
liar to I a and Wirlitzer experience. Ad- 
dress Pianist, Box 16.", Carrollton, Mo.— 

Pit — 7-:s. 



ISED SEATS FOR SALE. 

Can fill your requirements for good sec- 
ond seats. Immediate delivery. Priced 
■in usually cheap for quick sale. Address 
Box J. F., care The Reel Journal. — P3t — ■ 
7-11. 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Alsu used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



_isa$ Oty x 

Colorplate Co 

e^and Walnut - Kansas Cilv 

Main 47 07 

Halftones Color Plates 
Zinc Etchings; 



Theatre Organist, experienced, wishes 
position. Familiar with both unit and 
straight organs. Address Organist, 5727 
Richmond Avenue, Dallas. Tex. P3t-S-25 



FRANK H. BOWEN 

THEATRE SPECIALIST 

118 W. 18th St., Kansas City, Mo. 

featuring 

HEYWOOD-WAKEFIELB 

Theatre, Seating 



ARCTIC "NU-AIR" 

Cooling and Ventilating Systems 
(Easy Terms) 



B0LLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angales, Calif. 



SEND IN 

YOUR BOX-OFFICE 

REPORTS 



!his picture did a 
wonderful business 

for me •- •«•- during the first hot 

weather of the season when it 

takes a real picture to get 

f em in* 



eniu""*' 






June. 
1st, 



Dear M* 







r .^,e B s 40«wJ?,S you ^Ve °°??,-^t W»«" * 



1 ^^bs &° aa W ™ yo u *l 8 ft * Cozy .^ e \ alr .ee a * e6 

* a63 °Aent ^^fr of % seB8 
excellent at nex °/- 

first *°* get tnea in- 
picture to S 



Very «^ S0UIS ; 





% M u^^ £/L ~-^ 



Backing em iiifiketfU* 
during the MtwtaUWv 

mm 



In Jack London's Big Story "WHITE FANG" 

Produced by Laurence Trimble and Jane Mur"m Directed bv Laurence Trimble 

All the sales talk in the wide world falls flat alongside of PERFORMANCE like this. In Topeka. one of 
the hottest towns in the U. S. A. where the weather i ; absolutely against picture business, where heat is 
heat, this feature packed the Cozy Theatre. How many pictures have you played in the heat that have 
packed your house? We told you before that F. B. 0. nas the winners this season. The above is only one 
more bit of evidence added to the other big successes F. B. O. is releasing. Grab "WHITE FANG" no\V. 
It will pack your house as it did the Cozy of Topeka. 

FILM BOOKING OFFICES OF AMERICA, INC. 



Snower lil.li;.. Kansas City, Mo. 
3312 Olive Street, St. l,oui», Mo. 



Exchanges Everywhere 

Thematic Music Cue Sheets Available on all our Features. 



10B So. Cross Street, Little Rock, Ark. 
137 So. Hudson, Oklahoma City, Okla. 



Read the Box Office Reports on F. B. O. pictures .... There's your 



I 



KANSAS CITY 





ST. LOUIS 



frn 


1 ®Mht 




You Can Bet You 



(No* 441~Straight from the Shoulder Talk by ( 

I'VE LIVED THROUGH SOME EXCITING DAYS IN THIJ 
grand and glorious moving picture business, but I never got quite th< 
thrill that I am getting every day from the SENSATIONAL SUQ 
CESS OF UNIVERSALE BRAND NEW COMPLETE SERVICE 
CONTRACT. I 

LETTERS AND TELEGRAMS ARE POURING IN FROIV 
small exhibitors, lavishing such red hot praise upon us that I haven* 
the nerve to publish some of them — and I'm not so darned modes 
at that. 

RIGHT WHEN THE EXHIBITORS NEEDED REAL HONES! 
to -God help, right when they needed a life saver and not a pack 
promises or advice, right at the crucial moment — they got it ANV 
TF^Y QOT IT FROM UNIVERSAL. 

IF I DO SAY IT MYSELF, IT'S THE DOGGONDEST, MOS r ; 
revolutionary selling plan that has ever hit this business between th] 

eyes. 

JUST LET SOMEONE ELSE TELL IT. ED. BUCKLEY OF TH< 
Idle Hour Theatre, Olivia, Minn., for instance. He says: — "This pro]' 
osition of yours is so big, so beneficial to us small town exhibitors th;t 
WORDS FAIL ME WHEN I TRY TO DESCRIBE MY FEELINGS.- j 
We have all been graciously thankful to you in the past BUT YOU 
HAVE CERTAINLY COME TO THE FRONT FOR US THE! 
TIME WITH A PROPOSITION WHICH WILL KEEP US II 
BUSINESS AND ACT AS OUR INSURANCE POLICY FOR THil 
COMING YEAR. More power to you, Mr. Laemmle, and I wish yci 

itinued success." i 



,ast Cent on This: 



mmle, President of the Universal Pictures Corp.) 

AND THEN THERFS HAL KELLY OF CORNING, IOWA. 
)id you see his telegram? He said, "I consider Universale Complete 
ervice idea the most far reaching, most revolutionary, most beneficial 
tiought for the exhibitor recently evolved. EVERY EXHIBITOR 
yiTH ANY DESIRE FOR ULTIMATE INDEPENDENCE 
HOULD MAKE ROOM FOR IT ON HIS PROGRAM." 

IF YOU DON'T KNOW ALL ABOUT THE NEW PLAN, 
nd out about it from the nearest Universal exchange or send for a 
Jniversal salesman without delay. Under this plan every small ex* 
ibitor who signs for a complete Universal service will get approxi* 
lately two and a half shows for little more than he has been paying 
3r one show. He will have the absolute call on 26 Jewels (including 
le "Signal Tower" group and the wonderful First White List), 26 
Vestern features (including the Hoot Gibsons, the Jack Hoxies and 
le William Desmonds). 6 whirlwind serials, ("The Fast Express", 
The Iron Man", "Wolves of the North", "The Riddle Rider", "The 
Jreat Circus Mystery" and "The Fighting Ranger"), 6 "Fast Steppers", 
2 "Leather Pushers", 52 Century Comedies, 6 Baby Peggy Comedies, 
i2 Universal 1-reel Comedies and 52 Mustang Westerns. 

I DON'T CARE HOW GOOD IT LOOKS HERE, IT WILL 
bok even better when you know the whole story. It is amazing. It is 
p upheaval and I want you to remember that it was the Universal 
i hich found this way to save your commercial existence and give you 
I weapon with which to defend your theatre. 

A LIFE-SAVER? A GODSEND? YOU CAN BET YOUR BOT- 
>m dollar it is. But I want to give you fair warning again that you've 
bt to move fast if you want to get the benefit. 




You Haven't the Strei 
t Least Sell Your Hoi 

■ ■III II— III I ■I—IIIIIIMI IIIMII ■■■■Hill I II ■!!■ ■ II IM H III 111 IIIIIIIII1I M I H I HHHMil 

fNo. 440— Straight from the Shoulder Talk by 1 

I AM DOING EVERYTHING IN MY POWER TO KEEP Y01| 
in business as an exhibitor. 

I AM DOING THIS EOR MYSELE AS MUCH AS I AM FOl 
you, so I am not posing as a philanthropist. 

YOU CAN RUN YOUR HOUSE BETTER THAN ANYONJ 
else in the world can run it. Your personal interest in it makes yoil 
brain work better and faster than the brain of any man you migf 
hire to run it. 

NO PRODUCER CAN RUN YOUR HOUSE AS WELL A 
you can. He does not know your clientele as well as you do. r( 
doesn't know local conditions. He hasn't the personal following thlj 
you have in your community. For that reason you are a better mar 
to run your house than any producer in the world, including mysefi 

I DON'T WANT TO BUY YOUR HOUSE. I'VE TOLD YOj 
that a dozen times and I mean it. But— 

IF YOU HAVEN'T THE COURAGE TO HANG ON TO EV 
if you haven't the backbone or the resources to fight to keep what y« 
have built up, don't imagine for one minute that you have got to givei 
away to the first producer who may happen to try to scare you into sellirv 

DON'T BE FOOLED INTO THINKING THERE IS ONI* 
one possible buyer for your house. I'll pay you the best market p™ 



to Hang On and Fight, 
to a Friend, Not a Foe! 

nmle, President of the Universal Pictures Corp J 

>r your house if I have to buy it* I still say that I can't run it as well 
> you can and I still say no producer can do so — but rather than see 
du licked to a frazzle and rather than see you give your house to a 
roducer who wants to hog the whole industry, I'll come through and 
uy at the right price. 

THIS IS PRETTY STRAIGHT TALK. IT MAY COST ME 
loney. It is not the kind of talk a prospective buyer usually uses, but 
m not in the habit of bluffing or stalling and I don't propose to do 
Lther with you. 

I KNOW YOU CAN HANG ONTO YOUR HOUSE AND 
/in a glorious victory for independence. I know the force or public 
aeling will back you up. I know you can get all the independent 
ictures you need to keep your house on a paying basis. I know that 
11 you need on earth is the guts to fight for what you are entitled to 
!eep. But if in spite of all that, if you still think the business is setting 
bo hot a pace for you, don't imagine you are licked. You can still get 
"hat your house is worth, take my word for it. 

DON'T BE BULLDOZED INTO SELLING TO A MONOP- 
ily. Don't be fooled by threats to run you out of business. If you 
re absolutely bent on selling, for heaven's sake at least sell to someone 
4io has not worked day and night to ruin you and control the whole 
jidustry* 



Tell Your Public Ab 
Putting Up For Sc 

(No* 442 — Straight from the Shoulder Talk by ( 



THE AMERICAN PEOPLE HATE MONOPOLY AN1 
monopolists* 

THEY HAVE FOUGHT, BLED AND DIED TO DO AWA 1 
with oppression in all of its forms. They have fought for liberty i 
every war this country has entered since the Revolution. 

FROM SCHOOLDAYS EVERY AMERICAN HAS BEE! 
taught fair play, liberty, freedom. It is the basic structure of their livq 
and their characters. 

THEY WILL JOIN YOU IN A WAR TO THE DEATf 
against unfairness, trickiness, threats, bluffs, oppression and greed. 



BUT YOU'VE QOT TO TELL THEM WHAT'S QOINQ O 
before they will know of the necessity of a fight* 



k 



TELL THEM. 

TELL THEM ON SLIDES. TELL THEM ON ^OUR PRC 
grams, if you use any. Tell them through the columns of your loc 
newspapers. Tell them by word of mouth. Tell them in every pos* 
ble and conceivable manner. 






TELL THEM OF THE DESPERATE ATTEMPT THAT 1 
being made to crush the theatre owner. If you have ever been three 
ened by any producer, tell them about it. If someone has threaten*) 



mi 
foi 



t The Fight You Are 
en Independence! 

immle, President of the Universal Pictures Corp.) 



to build a theatre to compete with you because you refused to pay 
ruinous prices for his pictures, tell them. 

TELL THEM WHAT WILL HAPPEN TO THEIR MOST 
popular form of entertainment if it ever falls into the hands of a lim- 
ited number of producers. Tell them what kind of pictures they would 
get if the ideas for pictures were to come from a small group of men 
who had no competition to spur them on. 

TELL THEM HOW YOU HAVE WORKED AND SLAVED 
and schemed to give them the greatest possible show for their money. 
Tell them of the actions of the Monopoly Twins who openly and 
boastfully state that they have untold millions of dollars with which 
to lick the Independents. 

TELL THEM THAT NOT A SINGLE FORWARD STEP HAS 
been made in this industry except under the lash of keen but open and 
honest competition. They know these things as a general principle 
but they don't know that an attempt is being made to monopolize their 
favorite entertainment. 

SINCE THE DAY I STARTED IN THIS BUSINESS ABOUT 
19 years ago, I have made it a point to tell you the truth about every- 
thing that was going on in the industry. It has been a good thing for 
you and it has paid me. It has made a strong bond between us. Build 
up that same kind of a bond between yourself and your people. And 
begin NOW. 



Page Eight 



THE REEL JOURNAL 



July 25, 1925 



W. RAY JOHNSTON 

PRESENTS 




STORY BY 

ROBERT 

DILLON 



ACTION! 

PLUS 

ACTION: 

A Western Thunderbolt 

With a Tinge of the 

Fight Ring 



IN 



%s~?SfA 






The fastest Moving 
Serial Produced in 
Years — A Sure Bet! 



15 EPISODES 



THIS IS THE SERIAL! 

^■■■^^■B^BBBSsasw mi milium msi^maaBBiammsmmm am^mmi^^mmBBBmima^K^m^^am 

Endorsed and Sponsored by 

The Motion Picture Theatre 
Owners of Kans. and Mo, 

Distributed by *o — j/f 

MIDWEST FILM DISTRIBUTORS 

E. C. RHODEN, Mgr. 
130 WEST 18th STREET KANSAS CITY, MO. 




fes? 






sr»- 






/'* 



m 



"M 



rfST^m plCTUREEVER ^ E 

ICE LAKE,MACOLM M?GREGOR,RALPH LEWIS 



WtMa&~ 



PRODUCTIOM5 



1.50 W. 18th St. 



Midwest Film Distributors, Inc. 

E. C. RHODEN, Mgr. 



Kansas City, Mo. 



Page Ten 



THE REEL JOURNAL 



July 25, 1925 




I 



ijfili.) 'I.MlJill.'HlliA 1 "! 

BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aav. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
N'o. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Snturdny by 
HEEL. JOURNAL, 

PUBLISHING CO. 

Mninstreet Theatre HldK 

Knnsna City, Mo. 



towns. It is a matter of special concern 
t'lat involves many thousands of dollars. 
The Special Committee has scheduled 
its hearing for August 3 in New York 
C ty. Statistics and facts as to the addi- 
i onal ctjst the increase has caused theatre 
owners is necessary for the proper con- 
sideration of this matter and its later 
ii esentation to Congress next December. 
Exhibitors should forward this informa- 
t on at once to their national association, 
the Motion Picture Theatre Owners of 
America, 25 West 43rd street, Xew York 
City. 



Allied Opens Fire 
Against M. P. T. O. 



For your Benefit 

One of the greatest evils of this busi- 
ness is that too many in it are unwilling 
to expend effort or invest a few dollars 
toward worthwhile plans that will im- 
prove business at the box-office. Too 
many exhibitors are satisfied to endorse 
a proposition and then let it take its own 
course, "because it sounds good," and 
let it go at that. And that's why there 
are so many disappointments and why 
so many worthwhile moves fail to get 
over. 

For the past several weeks committees 
of exhibitors and exchangemen have been 
working in Kansas City on the plans 
mapped out to put over the Greater 
Movie Season. They've made remarkable 
progress in the face of one great obstacle 
— lack of willful co-operation. Too many 
half-baked "yesses" and many ''maybes." 

But why! 

Greater Movies Season is not, as some 
may have the impression, a move to put 
money into the Producers Association or 
to help the producers at the tail end of a 
season, when business is usually more or 
less dull. It is a sound and practical 
plan to get the exhibitor out of the rut, 
to get him away from doing the usual 
thing, to help you sell your theatre to 
your public on the good picture enter- 
tainment that is in store for them during 
the season beginning in August. 

While Greater Movies Season presents 
a problem for the participation of the 
second run theatre, it no doubt is worthy 
of co-operation, from which benefit is 
bound to be proportionately derived. For 
the small town where there are only a 
few theatres, Great Movies Season is an 
excellent plan and can be used to great 
advantage. 

Don't hang back — march along with 
the procession and do your share of the 
big work that is bound to prove of value 
and benefit to you. 



Steffes, In Ultimatum, Makes Demand to 
Quit Politics. 



Do It Now 

Exhibitors should lose no time in sup- 
plying the information needed by Chair- 
man (ieorge H. Moses of the Spei t . l 1 
Committee of Congress considering the 
Postal Increase Kill. The increase has 
materially affected the industry, especial- 
ly tin- theatre owners in the small* i 



W. A. Steffes, Northwest Allied M. P. 
T. O. leader, this week hurled a thunder- 
bolt at the National organization when 
he sent an ultimatum to National Presi- 
dent R. F. Woodhull demanding that pol- 
itics be divorced at once from the associ- 
ation, and that the national body set out 
upon some definite plan of action im- 
mediately. 

Steffes is said to have threatened to 
withdraw his organization, the Allied, and 
to make public the details of the "mys- 
tery" meeting of the finance committee 
in New York recently. He demanded 
that the national president call a meeting 
of the board of directors in Chicago not 
later than July IS. He declared that in 
the event of refusal he would request six 
other board members to join with him in 
calling the meeting, to comply with the 
by-laws stating seven directors must 
sound the call in the event of the presi- 
dent's refusal. 

Advise withdrawal from the organiza- 
tion by members of the Allied group, as 
well as other states "not in favor of 
politics within the organization." 

Notify theatre owners just what hap- 
pened at the recent meeting of the 
finance committee. 



A meeting of the M. P. T. O. has since 
■been called by President R. F. Woodhull 
to be held in New York on July 30. 



fullest of co-operation. Both the Kan- 
sas Lily Star and the Journal-Post have 
i) edged support. 

A plan to offer prizes lor the best 
window display in connection with the 
c uupaign also has been announced. 
About $5,00(1 has been subscribed thus 
far among exhibitors and that mark is 
expected to be surpassed soon. No con- 
c rete program has been adopted for the 
celebration yet, although one probabh 
will be within the next few days, ac- 
cording to Mr. Cook. 

Letters are being sent to all towns in 
the Kansas City territory by the M. P. 
T. O. Kansas-Missouri office, urging that 
each village, town and city stage its in- 
dividual celebration. 



CAMPAIGN MONEY READY 

Nearly $5,000 Collected for Greater Movie 
Drive in Kansas City. 

Kansas City in a few days will be 
dotted with pennants, not of college let- 
tering, but bearing the words ; "Greater 
Movie Season." Let's go! At present 
the M. P. T. O. Kansas-Missouri office 
is a turmoil of detail and hustle in ef- 
fort to complete plans for the Kansas 
City celebration in connection with na- 
tional observation of Greater Movie Sea- 
son. 

A large order for pennants was placed 
with a company Tuesday by C. E. Cook, 
business manager of the M. P. T. O. Kan- 
sas-Missouri, while the committees are 
busy arranging for a parade of floats. A 
meeting lias been planned at the Pan- 
lages Theatre in a few days, to he after 
the last night performance, when chair- 
nun of the committees will meet with the 
advertising representatives of large husi- 
ness concerns in effort to obtain the 



M. P. T. O. A. Renews 

Fight on Music Tax 



National President R. F. Woodhull and 
Sydney S. Cohen, Chairman of the Board 
of Directors represented the Motion Pic- 
ture Theatre Owners of America at the 
conference of the General Committee on 
the Copyright Revision Bill held July 8, 
in New York City, and arranged to file 
with the Sub-Committee of the Patents 
Committee of the House of Representa- 
tives at Washington, recommendations to 
be incorporated into the new copyright 
bill which will be presented to the next 
Congress when it convenes in Decem- 
ger, 1925. 

Two of the amendments to be urged are 
as follows: 

'That when any author or composer or 
his or her administrator, executor, or as- 
signs shall publish or cause to be pub- 
lished for sale to the public copies of any 
copyrighted musical composition or song, 
the sale of any such copy shall free the 
s;ame from further contribution by the 
holder thereof, to the author or composer 
or his or her administrators, executors or 
assigns in case of public performance,? 
for profit." 

Also an amendment that will preveiu 
the pooling of copyrights or performing 
rights as is the practice now. 

Theatre owners in all parts of the coun- 
try are urged to get in touch with their 
Congressmen and United States Senators 
now. Many of their representatives are 
at home now and exhibitors should ap- 
proach them as their Constituents, pre- 
senting the facts to them and asking that 
relief be afforded them. 



WARNERS INTO CHICAGO. 



Producers Lease J.-L. & S. Or- 
pheum For 11 Years. 



The second official announcement con- 
cerning the theatre activities of Warner 
Bros, came this week in a statement that 
they have closed a contract for the taking 
over of the Orpheum in Chicago. 

The acquiring of the Orpheum gives 
independent pictures an outlet in Chi- 
cago, where heretofore the combines have 
controlled all the principal houses in the 
Loop District. The lease runs for eleven 
years. The final arrangements were per- 
fected hetween Sam E. Morris, general 
• "iager in charge of distribution for 
Warner Bros., and Aaron Jones, of Jones, 
Linick & Shaefer. 



July 25, 1925 



THE REEL JOURNAL 



Page Eleven 




K 



more 
stars 
than 
there 
are in 
heaven" 





Figure it out 
for yourself: 



it's an example in simple addition 



Put down — 

Add— for 
1925-26— 

Add— 



"Metro-Goldwyn's undisputed lead- 
ership in 1924-25." 

"More Stars than there are in 
heaven." 



"Greatest directors, stories and 
plays." 



Add— 


"Greatest Studio Facilities." 


Add— 


"Under supervision of world's best 
studio executives, Maver, Thalberg 
and Rapf." 


Add— 


"Widely advertised, publicized and 
exploited." 


Add— 


"Greatest actual (not conversa- 
tion) box office attractions." 



And the 
RESULT is 



Increased Patronage and Profits 
to You. 



N 



o wonder 




hldwyn 



IS 

"THE TALK OF THE INDUSTRY" 

J. E. Flynn, 
District Manager, 
St. Louis 



C. E. Gregory, 
Resident Manager, 
1706 Wyandotte, 
Kansas City, Mo. 



Chas. Werner, 

Resident Manager. 

3328 Olive St. 

St. Louis, Mo. 



Paye Twelve 

1700-Seat Theatre 

In Hannibal For "U" 



HE REEL JOURNAL 



Laemmle to Spend $250,000 for First Run 
Outlet. 



Universal will build a 1,700-seat 
motion picture theatre to cost up- 
wards of $250,000 at Hannibal, Mo. 

An announcement to that effect 
made by the St. Louis offices of 
Universal has caused a sensation in 
St. Louis and Missouri film circles. 
It is expected to have far-reaching 
effect in the ranks of the exhibi- 
tors of this territory and elsewhere 
throughout the country. 

"They locked us out of the town" 
was the explanation offered at the 
Universal office. 

It is said that an option has been taken 
on a prominent down-town location as 
the site for the new house and that con- 
struction will get underway in the very 
near future. 

At present all of the theatres in Han- 
nibal are controlled by Mr. and Mrs. C. 
W. Lilly. The houses are the Star, Or- 
pheum, Opera House and a small popular 
priced picture house. The Orpheum, 
closed for the summer, plays vaudeville 
and pictures on Saturdays and Sundays 
during tin regular season. The Opera 
House has not been operated for many 
months. 

The decision to build in Hannibal is 
■-aid to have followed unsuccessful ef- 
forts to close with the Lilly houses on 
the Universal product for the new sea- 
son. The points of contention are said 
to have been the prices and number of 
pictures to be used. Negotiations on the 
new contracts have been under way for 
some time and resulted in a visit of a 
special representative from the home of- 
fices to Hannibal. 

It is said that the Hannibal houses 
were willing to take some of Lhiiversal's 
Jewels and a large block of the program 
pictures, but that they wouldn't agree 
lo meet the price set on the film. 

Louis lle^s_ manager of the St. Louis 
Universal office, and I. Van Ronkel, home 
office personal representative, declined 
lo comment on the Hannibal situation, 
saying that any official statement from 
Universal must be given out by the home 
office at New York. 

Van,. Ronkel is in the St. Louis terri- 
torj to look after the purchase or erec- 
tion of i nivei .il theatres in various 
locations. He vod that be had made full 
and complete report on Hannibal to New 
York. He~s explained that the matter 
is not being bandied by bis office. 

Plan for Greater Movie Season 



Mr Exhibitor: A»k at tlie Fi'm Exchangee 
for the 




It's little to nsk for. belt it'« the only 

reliable aid yoti c*,n f;ive your musicians 

to help put the picture over. 



A GROUP OF WINNERS. 

Progressiveness is always something to 
be commended. In the announcement 
made last week by the Midwest Film Dis- 
tributors, Inc., the fine line-up of good 
box-office attractions, containing names 
of popular authors, stars and stories, a 
sign of progress of an exchange that is 
rapidly coming to the fore as one of 
the country's leading independent dis- 
tributors is noted. 

E. C. Rhoden, manager of Midwest, 
is to be congratulated for the care he has 
shown in selecting and assembling this 
product for release this coming season. 
From all indications he has a group of 
pictures that should prove genuine wni- 

BEN SHLYEN. 



Paul Mooney to Head 

New Alliance Firm 

New York — Speculation as to the fu- 
ture plans of Paul C. Mooney, who re- 
cently resigned as vice-president of the 
Producers Distributing Corp., are set at 
rest by the announcement that he is to 
head the Alliance Producing Corp., a half 
a million dollar company organized under 
the laws of the State of New York. 

The purposes of the new company are 
to establish a chain of dramatic stock 
theatres throughout the United States 
and Canada, to produce plays for Broad- 
way and to engage in the production and 
distribution of motion pictures. 



Standard to Release Six 
Outdoor Features in Aug. 

Owing to the increased demand for 
western features, and in order to supply 
the heavy bookings for August, the 
Standard Film Exchange will release a 
total of six features, viz.: 

August 8th, "Fast Fightin'," featuring 
Buddy Roosevelt; August 15th. "Range 
Vultures," featuring Lester Cuneo ; Au- 
gust 18th, ''The Desert Bridegroom," 
featuring Jack Hoxie ; August 20th, "The 
Ghost Rider," featuring Pete Morrison ; 
August 22nd, "The End of the Rope," 
featuring Big Boy Williams ; August 29th, 
"Double Action Daniels," featuring Buf- 
falo Bill, Jr. 

In addition, there will lie four two-reel 
comedies, featuring Billy West, Bobby 
Rav and Bobby Dunn. 



"WINKING IDOL" CAST. 

William Desmond, one of the screen's 
most popular serial stars, begins work 
next week on a new 10-episode picture 
entitled "The Winking Idol," according 
to Harry Taylor, local "U" manager. 
This picture is an adventure picture, pro- 
duced by Universal and is one of a group 
of serials which Universal is offering to 
the public under the name of "The 
Lucky Six." In addition to Desmond, 
Universal will star Jack Daugherty and 
foe Bonomo in these serials, Taylor said. 



Boss : 'T am a man of few words. If 
I beckon with my bands that means 
'come.' " 

New Boy: "Fine! I'm a boy of few 
words. If I shake my head it means 
'Not coming'." — Toronto Star. 



July 25, 1925 

B. O.'s New Program 
to Cost 5 Millions 



Independent Producers to Spend Like 
Sum on Same Lot. 



New York— Upwards of $10,000,000.00 
will be invested in motion pictures by in- 
dependent producers at the Film Booking 
Offices studios in Hollywood during the 
ensuing year. 

Besides F. B. O.'s own production units, 
several of the foremost independent stars 
and producers have established head- 
quarters at the M'elrose and Gower Street 
lot, including Doug M'Lean, Larry Semon, 
Monty Banks, B. P. Schulberg and 
others. 

More than $5,000,000 will be invested 
by F. B. O. in sixty-four features and 
short subjects for the 1925-26 program. 
The features will embrace twelve specials 
and star series featuring Fred Thomson, 
Evelyn Brent, Maurice B. "Lefty" Flynn 
and Richard Talmadge, each of whom 
will produce eight attractions during the 
year. Thomson is now at work on "The 
Wild Bull's Lair; Miss Brent on "Lady 
Robinhood," Maurice Flynn on Gerald 
Beaumont's "High and Handsome" and 
Talmadge on James Bell Smith's "South 
Sea Gold." 

Among the F. B. O. Specials will be 
two Emory Johnson productions, "The 
Last Edition," a newspaper drama star- 
ring Ralph Lewis and "Happiness" to be 
filmed in Sweden. Other specials will be 
"The Midnight Flyer," a railroad melo- 
drama ; Laura Jean Li'bbey's "When His 
Love Grew Cold"; "The Futurity Win- 
ner,'' a turf drama by Louis Joseph 
Vance; "Flaming Waters," a melodrama 
of the oil fields by E. Lloyd Sheldon; 
"The Isle of Retribution" by Edison Mar- 
shall; "A Poor Girl's Romance," the sec- 
ond Laura Jean Libbey novel and at least 
four others to be announced shortly, 
fames Leo Meehan has just finished "The 
Keeper of the Bees," written by his 
mother-in-law, Gene Stratton-Porter. It 
will be released shortly. 



"JULY INDEPENDENT MONTH." 

The national play date drive being con- 
ducted by Enterprise Distributing Cor- 
poration, "July Independent Month," is 
being accorded with greatly increased in- 
terest in the St. Louis and Kansas City 
territories. 

Bob Withers, Kansas City manager, 
"eports that many new accounts have 
been opened up in the drive. 

Jack Underwood, St. Louis manager, 
also reports increasing business. 



In days gone by the gold-diggers were 
forty-niners ; now they are boyish thirty- 
sixes. — The Orange Owl. 



Plan for Greater Movie Season 



4&P. 




July 25, 1925 



THE REEL JOURNAL 



Page Thirteen 



LITTLE THINGS MAKE 

BOX- 



FRED CORNWELL AND DAVE MUIR 
Of the First-Run Delmonte Theatre, St. 
Louis, Tell Maurice Davis, Universal 
Exploiteer. 



It's the little things that count, as 
Papa remarked when his ninth son 
started doing his arithmetic lesson. 

It's the little things that count in the 
show business, too. 

Little things can make big differences 
in box-office results. 

Although the show business can't be 
analyzed, cut and dried in one little story, 
some local truths can be set down in it. 
And here are some of the truths Fred L. 
Cornwell and Dave Muir told us. 
Peculiar Unto Itself. 

Cornwell owns the big first-run Del- 
monte Theatre in St. Louis; Muir man- 
ages it for him. The Delmonte's prob- 
lems are peculiar to itself. Though it is 
a first-run house, the Delmonte is prac- 
tically a NEIGHBORHOOD first-run 
house. 

Lying in the western part of the city, 
it loses much of its chance to "draw" from 
distant southern and northern points be- 
cause of its lack of central location. 
Again, the house's 3,000 seats are on one 
floor — and the Delmonte is 150 feet wide 
and 225 feet long, a tremendously "tall, 
skinny" theatre. And yet again, the 
house is in a thickly populated apartment 
district; a huge "flock" of "kids" live 
within striking distance of the theatre. 
Problems to Solve. 

Each of these things is a problem Corn- 
well and Muir must solve. Because of 
the NEIGHBORHOOD limitations of the 
house, they concentrate their advertising 
in the neighborhood from which they can 
hope to draw. Newspaper advertising 
gives them general circulation, of course 
— enough to hit those distant "prospects'' 
who may care to make the long jump to 
the Delmonte. 

But they make their billboard adver- 
tising purely a neighborhood affair. You'll 
see no Delmonte "paper" ten miles from 
home, in inaccessable parts of the city; 
but within a radius of 15 blocks, Del- 
monte "paper" hits at you from every 
available spot. They plaster up plenty 
of it; and they're great kids for finding 
windows for tie-ups. 

Something Else Again. 

The shape of the house is another of 
tlic "little things" which required much 
thought before it was solved. The Del- 
monte's patrons like presentation and the 
shape of the house forces its manage- 
ment into putting on big "flash" acts. 
From the back of the house, two or three 
persons on the stage look "lost." But a 
girl revue, with flashy "drops" and good- 
looking, well-drilled choruses — "That, 
Mawruss," as Mr. Potash remarked to 
Mr. Perlmutter, "that is something else 
again." 

The number of "kids" in the neigh- 
borhood make Westerns a good "bet." 
Also, the "kids" are "slapstick hounds," 
so Cornwell and Muir go strong for slap- 
stick comedies. 

A Profitable Revolution. 

Cornwell isn't afraid of being classed 
as revolutionary. Shrewdly judging the 
value of the Andy Gump comedies, in a 



BIG 

OFFICE DIFFERENCES 

town where the powerful Globe-Demo- 
crat "sells" Andy each day, he wasn't 
afraid to advertise his comedy over his 
feature attraction in heralds distributed 
throughout the neighborhood, when he 
had Andy Gump and "The Clean Heart." 
It brought him more than 1,000 EXTRA 
"kid admissions" that week, too. 

One unit of his program which claims 
more than its share of Muir's time and 
attention is the News. 

"I know just how valuable it is," Muir 
laughed. "We left it out of the program 
a number of times, merely to test its value. 
Now, I'd just as soon try to leave out my 
feature. The Newsreel is established. We 
found that out from the 'squawks' we 
received when we withheld it from the 
program." 

Something About Newsreels. 

Parked in the back row of the theatre, 
Muir applied another test to his News. 
to determine its value. Day after day 
he "clocked" 'em. "Mighty few people 
walk out on the News." he declared. 

The International Newsreel, which the 
Delmonte uses, runs intact. "Mr. 
Hearst's Newsreel editors know news 
better than we do," Cornwell smiled. "We 
don't have to butcher our Newsreel, as 
first-run theatres which use other serv- 
ice, seem to have to do." 

Another of the little touches Cornwell 
and Muir use is this: The Newsreel 
never runs "dark" at the Delmonte. It 
gets its share of the music. It's "cued" 
just as carefully as the feature. For it's 
too important a part of the program to 
be treated otherwise. 



•EVOLUTION ON TRIAL' NOW OF- 
FERED BY PATHE NEWS. 

Pathe News' timely special, "Evolu- 
tion on Trial," which goes into the Pathe 
News edition released this week, is cov- 
ered by an advertising and exploitation 
service unique in the field of screen 
journalism, according to J. A. Epperson, 
local manager. 

"Evolution on Trial" will summarize in 
pictorial form both sides of the question 
which grew out of the recent legislation 
in Tennessee directed against the teach- 
ing in State supported schools of the 
Darwinian theory of the origin of species. 
The subject itself admits of direct tie-up 
on the part of the exhibitor with the 
columns of publicity which the forth- 
coming trial of Professor Scopes is se- 
curing daily in the leading newspapers 
of the country," Epperson said. 



PRAISE FOR "GOOSE WOMAN." 

Extraordinary praise is being accorded 
"The Goose Woman," the Clarence 
•'".rown-L'niversal Jewel picture made 
from Rex Beach's famous novel, with 
lack Pickford and Louise Dresser in the 
principal roles, by West ("oast exhibitors 
md others who have seen it, according to 
advices from the Universal home office. 
Tom McDonald, manager of the Florence 
Theatre of Pasadena, one of the West 
Coast Langley Theatre Cricuit, has char- 
acterized it "a flawless production, somc- 
ihing entirely new in the motion picture 
business," Universal reports. 



Uncle John: "Now, Bobby, if yon had 
twelve oranges, and I gave you one more, 
how many oranges would you \ave?" 

Bobby: "I don't know, sir; we always 
do our sums in apples." — Progressive 
Grocer. 




CHARLES SEARS SIGNS "U" COMPLETE 
SERVICE CONTRACT. 

Seated at the desk is Charles T. Sears president of the Sears Circuit of Theatres, 
operating in Boonville, Marshall and Nevada, Mo. Standing, reading from left to 
right: J. Erwin Dodson, salesman, who has made a wonderful showing in recent 
sales; W. E. "Billy** Truog, assistant sales director, who sits at the helm of the 
Kansas City, St. Louis, Omaha, Des Moines and Sioux Fall exchanges, and Harry 
Taylor, Kansas City branch manager. 



Page Fourteen 



THE REEL JOURNAL 



July 25, 1925 



Adolph Eisner Beats 

the Summer Slump 



Just fourteen days ago last Monday 
Adolph Eisner, former president of the 
M. P. T. O. Kansas City, assumed charge 
of the Circle Theatre, a Kansas City su- 
burban house which had been doing a 
weekly "flop" for several months. To- 
day Mr. Eisner's hooks will show a daily 
increase over the previous day — and lie 
hasn't even started his exploitation cam- 
paign on the house. How did he do it? 
Simple enough. A large sign in front of 
the theatre, bearing the words, "Summer 
Price 10 Cents," started them coming. 
When they "got there" the congenial 
smile of Mr. Eisner made a staunch 
friend of virtually every patron. But 
the price will remain at 10 cents perma- 
nently. Next week a poviy will be given 
away to the boy holding the lucky num- 
ber. 

''Why should I worry about charging 
10 cents when my gross receipts show 
more than the house formerly did at 15 
cents,'' asked Mr. Eisner. "That's what 
counts with me." 



M. P. T. O. to Share 

In Serial Earnings 



Through tie-up arrangements with the 
Midwest Film Distributors, Inc., of Kan- 
sas City, the M. P. T. O. K.-M. will 
receive a substantial percentage on the 
earnings of the serial, "Battling Brews- 
ter," which will be recommended to the 
organization's membership as a means of 
obtaining additional organization funds. 



Citizen (Smilingly): "I notice you 
have been sketching my face. I presume 
you're an artist, sir?" 

Stranger: 'Well, not exactly an ar- 
tist. I'm a designer of door knockers." — 
Tit-Bits (London). 




HEADQUARTERS 

For Exhibitor* and Film Men 

«^/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Jotephson, 
President. 



m i'ir«i L V 



u 



EXC 



m 



EXCU 



cMbvindAlond 
MovieRow* 



Tommy Taylor, who is with Universal 
in Sioux Falls, S. D., came down to Kan- 
sas City last week to make claim for a 
government bonus and pension granted 
him for his service in the war. 

* * * 

M. A. Kahn is taking a vacation in 
Florida and is evidently looking over 
the real estate situation there. It is re- 
ported that A! Kahn recently made a 
huge profit in a real estate deal in Miami. 
Maybe Al has found another "Lost City." 

* * * 

The late Paramount feature starring 
Raymond Griffith, "the funny little fel- 
low with the high silk hat." goes into 
the Newman Theatre this week in its 
Kansas City premiere. Griffith is sup- 
ported by Betty Bronson of "Peter Pan" 
fame. 

* * * 

First National employees who viewed 
the preview of "A Lady Who Lied" this 
week are unanimous in their praise, ac- 
cording to Tom Byerle, manager. Lewis 
Stone and Virginia Valli are featured. 

* * * 

I. Wienshienk, former owner of the 
Penn Valley Theatre, is now with First 
National in charge of their accessory de- 
partment. 

* * * 

All First National salesmen can now 
he easily identified while on the road in 
their "hoopies." They have the First 
National trade mark stamped on the 
hack windows of their cars. 

* * * 

Bill Truog, Universal division manager, 
is justly proud. The five exchanges in 
his district are among the first ten lead- 
ing the country in sales. And last week 
Truog states the Kansas City branch 
topped its recent record sales week for 
new business. 

* * * 

Ben Taylor has left Universal and is 
hack in his old job as city salesman for 
Fox. 

* * * 

Bob Withers, Enterprise manager, left 
this week for a two-weeks" canvass of the 
key towns in the territory. And that's 
the kind of vacation he takes with the 

thermometer at 100. 

* * + 

L. F. Durland, Vitagraph-Warncr Bros. 
Booker, is away on his vacation. 
* * * 

The late Pathe serial, "Play Ball," has 
l>een placed with the Newman and Isis 
Theatres, according to J. A. Epperson, 
local manager. This is the first time in 
years that the Isis has booked a serial, 

Epperson said. 

* * * 

Guy F. Novarre, United Artists man- 
ager, has returned from a two weeks' va- 
cation. 

* * * 

T. Y. Henry. United Artists district 

manager, is visiting officials in the St. 

Louis office. 

+ * a 

E. C, Rhoden, manager of Midwest 



Film Distributors, Inc., pointed his car 
out across Kansas this week for an all- 
week trip. 

* * * 

Harry Kieffer is now with the Midland 
Theatre Circuit, operating the Midland 
and Royal Theatres in Hutchinson. 

* * * 

G. C. Craddock, formerly with First 
National here, has taken over a theatre 
in Macon, Mo. 

* * * 

Tom Moore, screen star, was good for 
a story in Kansas City newspapers last 
week when he sauntered about the union 
station in Kansas City without a tic or 
coat on. 

4: * * 

When out-of-town directors of the M. 
P. T. O. Kansas-Missouri attend the 
next directors" meeting in Kansas City 
next month their railroad fares will be 
defrayed by the organization, that policy 
having been adopted by the M. P. T. O. 
K.-M., according to C. E. Cook, business 
manager. 

* * * 

S. J. Powell, special representative for 
B. P. Schulberg Productions, was in town 
last week calling on the independent ex- 
change managers. Mr. Powell reports 
his company's product very well sold and 
states that business in every section of 

the country is on the upward trend. 

* * * 

J. H. Toler of the Yale Theatre Supply 
Co., has returned from a several weeks' 
stay at the company's Oklahoma City 
branch. Mr. Toler is very optimistic 
a tout fall business. 

* * * 

Enoch, the trained goose that appears 
in Universal's "The Goose Woman," was 
a distinguished guest of newspaper re- 
porters and photographers Wednesday 
morning at the Union Station. Enoch is 
on his way to Swampscoot, Mass., having 
been given by Carl Laemmle to President 

Coolidge. 

a * a 

Joe Rosenberg tried to get fresh with 
Enoch and as a result got a beautiful 
bite on the left wrist. 



ARREST SECOND BOMB SUSPECT. 

A second arrest was made last week 

in connection with the bombing of the 
World-ln-Motion theatre, Kansas City, 
last February. William McKinstry, bus- 
iness agent for the motion picture op- 
erators' union, was arrested and charged 
in an indictment returned against him 
with malicious destruction of property. 
He formerly was an operator for the 
Victory theatre. Kansas City. 



"Waiter, there's something queer about 
this coffee — it tastes like cocoa." 

"Oh, beg pardon, sir, I've given you 
another custi|mer's tea by mistake." — 
Passing Show (London). 



Sonic men are known by their deeds ; 
others by their mortgages. — Berkeley 
(Calif.) Courier. 



F.B.O. lias the winners for you 



m 



R| | \£\ f\(~ % 'lS' Klock Theatre > 
• I"!. ^.L \J V-Jftk. Pittsburg, Kans. 

BUYS 

F. B. O.'S 1925-26 Product 



F. B. O. 's Gold Bond Specials 



DRUSILLA 

WITH A MILLION 

'he talk of the trade. The Associated Arts production, from Elizabeth 
ooper's famous novel. Directed by F. Harmon Weight. Tacked 'em 
l for one solid week at the CAPITOL,, New York's largest and finest 
leatre. Backed by Saturday Evening Post advertising selling the 
icture to millions of people before you play it. 

'THE KEEPER OF THE BEES" 

ene Stratton Porter's sensational success now running serially in Mc- 
alls magazine, and NOW being advertised nationally in McCalls for 
)ur solid months by F. B. O. Backed also by a tremendous national 
ampaign by Doubleday. Page & Co. on the book tie-up. Produced 
y J. Leo Meehan. 

) EMORY JOHNSON 

- GOLD BOND SPECIALS 

he first of which will :>l' the thrilling melodramatic newspaper story, 
rHE LAST EDITION" with the popular Ralph Lewis in the lead. 
ecnnd (Sold Bond Special by Johnson entitled — "HAPPINESS." a huge 
lory with a wonderful theme and backed by tremendous exploitation. 

"PARISIAN NIGHTS" 

he Gothic production starring Lou Tellcgan. Elaine Hammerstein, 
enee Adoree. Directed by AL SANTELL. Packed 'em into the CAP- 
fOL, New York's finest and largest picture theatre, for one week, 
raised by the critics. 



a 



IF MARRIAGE FAILS" 



Gardner Sullivan's sensational drama of the marriage problem 
arring Jacqueline Logan, Clive Brook and .Iran Hersholt Superbly 
irecetd by John Ince. Played capacity at B. S .Moss's beautiful new 
OLONY th.atrc. Broadway at 33rd St., New York. Praised by all critics. 



-with 

EBB 



»» 



"WHEN HIS LOVE GREW COLD 

The first <>f the famous LAURA JEAN UIBBEY stories that will set 
new box office records. Stories known to millions — a sensational box 
office draw. See trade papers for further announcements. 



ii 



THE MIDNIGHT FLYER" 

A thrilling: railroad romance, with a story twist that has never before 
been seen in railroad pictures. A smashing climax built up by a 
marvellous breath taking-- series of events. Watc'h the trade papers 
for further news on this one. 



ii 



THE FUTURITY WINNER" 

A whale of a race track story, based on a new angle of showmanship. 
All the romance, fire, color, high speed action and box office power of 
the best of the big timers. More news <>f ''THE FUTURITY WINNER" 
to be announced shortly. 



ii 



FLAMING WATERS" 

Associated Arts next big time Gold Bond Special for F. B. O. based 
on E. Lloyd Sheldon's famous story of a "he" man in the great golden 
oil fields of the far west. Thrills, chills, drama, punch, power. 



"THE ISLE OF RETRIBUTION" 

Edison Marshall's thrilling book brought to the screen at last. A story 
of great courage, great honor, and a greater love. One of the best 
sellers of the season. 

"A POOR GIRL'S ROMANCE" 

The 2nd of the sensational LAURA JEAN LIBBEY stories. We pre- 
dict for these Laura Jean Libbey stories an enormous draw at the box 
office because these are stories that millions have waited for. 

12 "ADVENTURES OF MAZIE" 

12 NEW HELLMAN SERIES 

13 STANDARD COMEDIES 
13 BLUE RIBBON COMEDIES 
26 BRAY CARTOONS 



FILM BOOKING OFFICES 



Snoner Bldg., Kansas City, Mo. 
3312 Olive Street, St. Ixinls, Mo. 



127 So. Hudson, Oklahoma (if, Okla. 
106 So. Cross Street. Little Rork, Ark. 



This is an ERftyear 



GREATER 

BOX OFFICE 

BETS 

FOR 

GREATER 

MOVIE 

SEASON 



17,000 Audi 

Laughing! Roaring! Hot 

with Douglas ) 



1,000 

Pre-release Engagements 

"Introduce Me"' 

(Released June 14th, 1925) 

"Is a riot with our audiences. Uproarious 
laughter throughout picture." 

—Milton H. Feld, Director 
J^ewman Theatres, Kansas City. 



4,000 

(6 Months Booking) 

"Never Say Die" 

And Only Starting 

"Exceeded all expectations. Picture 1 
mendous hit and one continual roar 
laughter." 

— Charles H. Wuerz, Mug. Di\ 
California Theatre, Los Angtf 



CIRCUITS 

LOEWS GREATER NEW YORK CIRCUIT 
PARAMOUNT'S SO. ENTERPRISE CIR- 
CUIT. 
JENSEN & VON HERB ERG CIRCUIT. 
COMERFORD CIRCUIT. 
WEST COAST CIRCUIT. 
SPARK'S FLORIDA CIRCUIT. 
B. & K. MID-WEST THEATRES. 
STANLEY CIRCUIT. 
SAENGER CIRCUIT. 
LUBLINER & TRINZ. 
ASCHER CIRCUIT. 
SCHINE'S CIRCUIT. 
GORDON'S CIRCUIT. 
GRAY CIRCUIT. 
CRANDALL'S CIRCUIT. 



THEATRES 

AMERICAN, Colorado Spring 
ACADEMY, Waukegan, 111. 

\I.MO, Raleigh, N. C. 
ARCADE, Princeton, N. I. 
AI.DINE, Pittsburgh, Pa. 
ALBANY, Albany, X. Y. 

\( ADEMY, Northampton, Mass. 
AVON, Brooklyn, N. Y. 

\l.ll WHIR A Canton, ( ). 
APPLETON, Appleton, Wis. 



( oil 



Bl H I I A ARD, Baltimore, Mo. 
BROADWAY, Butte, Mont. 
BARDAVON, Poughkeepsie, N. Y. 
BEI.DORFE, Independence, Kas. 
BROADWAY-STRAND, Detroit, Mich. 



BOWERSOCK, Lawrence, Kas. 
BROADWAY, Newburg, N. Y. 
BLACKSTONE, So. Bend, Ind. 
BALBOA, San Diego, Cal. 

CONCOURSE, New York City, N. Y. 
CHELSEA, New York City, N. Y. 
COLONIAL, Indianapolis, Ind. 
CAMERAPHONE, E. Liberty. Pa. 
CAPITOL, Salisbury, N. C. 
CRITERION, Enid, Okla. 
CALIFORNIA, Berkeley, Calif. 
CURRAN. Boulder, Colo. 
COLONIAL, Idaho Falls Ida. 
COLORADO, Denver, Colo. 
CAMBRIA, Johnston, Pa. 

C. H. MOSES, Staten Island, N. Y. 
CRITERION, Oklahoma City, Okla. 
CAPITOL, Little Rock. Ark. 
CLARIDGE, Monclair, N. J. 
CRITERION, Los Angeles, World's Premiere 
CABRILLO. San Pedro, Calif. 
CAPITOL, Scranton, Pa. 

CAPITOL, Wilkes Barre, Pa. 
CINDERELLA, St. Louis, Mo. 
( M.IFOR.NIA, San lose, Calif. 
COLUMBIA, Peoria, 111. 
COLUMBIA. Sharon, Pa. 
COLONIAL, Richmond, Va. 
CLINTONIA, Clinton, 111. 
CI.KMMER, Spokane, Wash. 

DELFT, Escanaba, Mich. 

D. & R., Aberdeen, Wash. 
DOME, Ocean Park Calif. 
ELKS, Prescott, Ark. 



EVERETT, Everett, Wash. 
ELECTRIC, St. Joseph, Mo. 
ECLIPSE, Waynesburg, Pa. 
ELECTRIC, Springfield, Mo. 
ELECTRIC, Joplin, Mo. 

FENWAY, Boston, Mass. 
FREEPORT, Freeport, L I. 

GRAND, Keokuk, la. 
GARDEN, Charleston, S. C. 
GRAMATAN, Mt. Vernon N. j. 
GARDEN, Paterson, N. I. 
GARDEN, Davenport, la. 
GLORIA, Brooklyn, N. Y. 
GRANADA, San Francisco, Cal 
GRANADA, Santa Barbara. CJEi 



HOLLYWOOD, Los Angeles, (Oil 
HENNEPIN ORPHKUM, Mimapl 
HIPPODROME, GloversvuMe, 1\H 



ILLINOIS, Sullivan. 111. 
ISIS, Cedar Rapids, la. 
IDEAL, Winston-Salem. N. C 
ISIS, Topeka, Mo. 



rEFFRIES, Janesville, Wis. 
JOIE, Ft. Smith, Ark. 

KEITH'S, Portland, Ore. 
KEITH'S, Jersey City, N. J. 
KEITH'S, No. Platte, Neb. 
KEITH'S, Dayton. O. 
KENEMA-LIBERTY, Fresno, 
KING & RIVOLI, St. Louis, M 



Clever Showmen Know the Box Office 1 



Released by Associated Exhibitors 

Kansas City Branch, 111 West 17th St. 

St. Louis Branch, 3320 Olive St. 



ices Thrilled! 

Glee! Screaming for Joy! 

Lean Comedies 



" 'Introduce Me' is to be 
classed as one of the greatest 
laugh and thrill pictures of the 
year." 

— ]os. L. Plun\ett, Managing 
Director Mar\ Strand, 7S(. T. City. 



»' 



5,000 

(9 Months Booking) 

"The Yankee Counsel 

And Good for 5,000 More 

"Packed theatre all week. Congratulation 
on another MaeLean comedy knockout." 

— Charles Raymond, Director 
Paramount' s Fenwav, Theatre, Boston. 



7,000 

Theatres Already Played 

"Going Up" 

And Still Going Strong 

"One of the most successful artistic and 
financial weeks in the Granada history." 

— ]ac\ Partington, Director 
Granada Theatre, San Francisco. 



ERTY, Seattle, Wash. 
JIC, Jackson, Term. 
ERTY, Tacoma Wash. 
UC, Huntington, W. Va. 
WS STATE, Newark, N. ]. 
LW'S STATE, Cleveland, O. 
DEN. Brooklyn, N. Y. 
JGHLIN, Long Beach, Calif. 
ERTY, Portland, Ore. 
IIC. Cincinnati, O. 
ffiTS CRESCENT, New Means, La. 
ERTY, McKeesport, Pa. 
ERTY, Cumberland, Mo. 
PORTE. La Porte, Ind. 
COLN, Parkersburg, W. Va. 



O'KLARE, Eau Claire Wis. 
ORPHEUM, Kenosha, Wis. 
ORPHEUM, CDiiton, la. 
ORPHEUM, Chicago, 111. 
ORPHEUM, Pocatello, Ida. 



JESTIC, Hartford, Conn. 
TROPOLITAN, Atlanta, Ga. 
CCA, Saginaw, Mich. 
>LAND, Hutchinson, Kas. 
RSHALL. Manhattan, Mo. 
TROPOLITAN, Morgantown, Pa 
IN, Uniontown, Pa. 
;SION. Amarillo, Tex. 
RK STRAND, New York Cit 
DERN, Providence, R. I. 
JESTIC, Corvallis, Ore. 



N. Y. 



A'MAN, Kansas City, Mo. 
[TONAL, Greensboro, N. C. 
N BROADWAY, Charlotte, N. C. 
W EVANSTON, Evanston, 111. 
W MONTAUK, Passaic, N. J. 

PHEUM, Ogden, Utah. 



I' \LACE, El Paso, Tex. 
PARIS', Durham, N. C. 
PASTIME, Iowa City la. 
PALACE, Ft. Wavne, Ind. 
PALACE, Morristown, N. 1. 
PALACE, Tulsa, Okla. 
PLAZA, Wheeling, W. Va. 
PALACE, Olean, N. Y. 
PALACE, Milwaukee, Wis. 
PLAZA, Ocean City, N. J. 
PARK, Champaign, 111. 
PALACE, McAlester, Okla. 
PRINCESS, Sioux Falls, S. D. 
PALACE, St. Paul, Minn. 
PALACE, Orange, N. J. 
ROYAL, Emporia, Kas. 
RIALTO, Burlington, la. 
RIALTO, Ft. Worth, Tex. 
RIVOLI, Baltimore, Md. 
RIALTO. Ft. Dodge, la. 
RIALTO, Aurora, 111. 
RITZ, St. Louis, Mo. 
REGENT. Battle Creek, Mich. 
ROYAL-RIVOLI, Sioux City, la. 
RIALTO, Jamaica, L. I. 
REGENT, Elizabeth, N. J. 
RIALTO, Washington, D. C 



STRAND, Memphis, Tenn. 
STRAND, Pasadena, Calif. 
STRAND, Madison, Wis. 
STRAND, Lewiston, Me. 
STRAND, Dubuque, la. 
STANLEY, W. Palm Beach, Fla. 
SUN, Omaha, Neb. 
STRAND, Syracuse, N. Y. 
STRAND, Ithaca, N. Y. 
STRAND, Wichita Falls, Tex. 
STAR, Hannibal, Mo. 
STRAND, Akron, O. 
STRAND. Des Moines, la. 
STATE CAPITOL, Union Hill. N. J. 
STRAND, Pawtucket, R. I. 
STATE. Middletown, N. Y. 
STRAND, Shelbvville, Ind. 
STRAND, Atlantic City, N. ]. 
SIGMA. Lima, O. 
STRAND, Haverhill, Mass. 
STRAND, Schenectady, N. Y. 
STACY, Trenton, N. I. 



TIVOLI, Michigan City, Ind. 
T. & D., Oakland Calif. 
T. & D., Stockton, Calif. 



VIRGINIAN, Charleston, W. Va. 
VICTORY, Kokomo. Ind. 
VIRGINIA, Vallejo, Calif. 
VICTORY, Salt Lake City. Utah. 



STANLEY, Philadelphia, Pa. 



WEST COAST, San Bernardino, Calif. 
WYSOR GRAND, Ft. Wavne, Ind. 
WEST END, Santa Ana, Calif. 
WASHINGTON, Quincv, 111. 



: Douglas MacLean's Thrilling Comedies 



Pathe Exchange 
Phvsical Distributors. 



Page Eighteen 
GOOD PICTURES SCARCE? 

E. C. Rhoden Predicts Shortage of Out- 
standing Productions. 



THE REEL JOURNAL 



July 25, 1925 



A startling prediction was made by C. 
E. Rhoden, manager of Midwest Film Dis- 
tributors, this week, when lie declared 
that the coming season would see a 
shortage of good pictures. 

"This prediction in the face of gor- 
geous announcements from the large Na- 
tional distributing companies wherein 
they are all offering from forty to eighty 
pictures sounds rather inconsistent, but 
in analyzing conditions caused by the in- 
creased number of pictures we find a log- 
ical argument for this prediction," 
Rhoden declared. 

''When a National distributor an- 
nounces an increased number of produc- 
tions it is only reasonable that less ef- 
fort and care will be put into each indi- 
vidual picture. Substantiating this state- 
ment I will refer to a recent article in 
Variety, wherein it stated that one of the 
largest companies was giving a bonus to 
its directors where they wotdd produce 
the picture in a shorter time than the 
schedule called for. It cited that one 
particular director was awarded a large 
bonus when he completed one of their 
pictures in eleven days. It cited other 
directors who had completed films in a 
course of three weeks. It also went on 
to say that some of the directors in this 
company refused to hurry up productions 
as they did not believe they could turn 
out a high class production .by this "hur- 
ry-up" method. 

"Ninety-five percent of the big box- 
office attractions, during the past five 
years, were produced by Independent 
producers. Undoubtedly, the reason for 
this is because their efforts were di- 
rected to the success of one picture. They 
did not have to turn it out by a certain 
set date. There is one thing we must 
remember, that is, money alone cannot 
make good pictures. It takes brains and 
money combined to turn out the desired 
results, and brains cannot function prop- 
erly when haltered by schedules. 

''The successful exhibitor of today will 
be the one who takes his time in buying 
his next season's productions." 



ENTERPRISE CO. RELEASES 
"ENEMIES OF YOUTH." 



Bob Withers, Kansas City manager of 
Enterprise Distributing Company, has 
announced this week the release of an 
Atlas production, "Enemies of Youth," 
featuring Mahlon Hamilton and Gladys 
Leslie. The picture is being released na- 
tionally by the Moeller Theatre Serviic. 
Inc. 

The picture deals with the moral-, of 
the younger generation, and is based on 
the contention of Chief Justice William 
Howard Taft to the effect that "it is im- 
possible to legislate morals into a com- 
munity." Through a sequence of thrill- 
ing action and impelling circumstance 
the thread of the story is carried to a 
punching climax. The picture is being 
nationally endorsed by the M. I'. T. O. 



Plan for Cjyeatcr Moiiic Se 



NEXT WEEK 

miiiiiimmiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiimiiimiiiiiniiiiiiinimiiiiiiiiiiim^ 

The Reel Journal 

will publish a 

Special Section 



on 



Greater 
Movies 
Season 



Brim full of Ideas, 
Stunts and Illus- 
trations that will 
show you how to 
make the most of 
this big event in 
motion picture 
history. 



"«'■ "mi iiiiiiiiiiiiiiiin in iiiiiiiiniiiiiiiiiiiiiiiniiiiiiiii iiiiiiiiiiiiiiniiiiiiiiiinii miiiiiiiiini imiiiiiiiii nrmnr minimum iiimiiiiiiiimmiimi 

WATCH FOR IT! 



July 25, 1925 THE REEL JOURNAL Page Nineteen 

A Page With the Producers 




Mary Carr, the famous mother of the 
screen, and one of the stars in "Drusilla 
With a Million" (F. B. O.). which re- 
cently scored highly on Broadway. 






Cecile Evans, a Mack Sennett bathing 
girl, appearing in comedies released 
through Pathe. 



Lefty Flynn and Dorothy Dwan seek a 
matron's advice in "Speed Wild," F. B. 
O. picture. 



Interesting scenes from "Manhattan 
Madness," which co-stars Jack Dempsey 
and his wife, Estelle Taylor. It is an 
Associated Exhibitors production. 




Glenn Hunter, who is making a series 
of features for Associated Exhibitors. His 
initial starring vehicle for Associated is 
"His Buddy's Wife." 




The four Warner Bros. From right to left: Abe Warner, Sam Warner. Jack Warner, and Harry M. Warner. 



Page Twenty 



"l 



THE REEL JOURNAL 



July 251! 




INDEPENDENT 
PICTURES- 

Vou Buy We 
x WHEN, 

IN every system of distribution there must lj I 
reservoir of supply, a service center, if you pUs| 
wherein the wants of supply and demand maH| 
efficiently equalized. 



There's no practice of 
coercion in the inde- 
pend picture market. 

You're thef 
Judge ♦ 



The Independent Film Exchanges throughoulith 
nation are the great supply depots in this indu;rj 
Week after week, year after year, this great systfi i 
taking care of the entertainment needs of the natm. 



When the retail merchant ouys shoes and suiHi? 
from the same wholesaler without thought of the cihl 
offerings in the market, he's flirting with troubleifi 
he needs the variety which may be procured 
through competitive buying. The merchant k 
further that competition is the only means of redi! 
his costs in buying. It determines his profit 
turn-over — his independence ! 



You must remember, Mr. Exhibitor, that co 
tition in buying and selling is the one efficient eU8 
izer of commerce — that you are the retailer, and. hi 
the exchange is your wholesaler. 



ASSOCIATED INDEPENDENT FILM EX3 



ST. LOUIS 
COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 

UNITED FILM EXCHANGE 

3314 Olive St., Sam Werner, Mgr. 




25, 1925 



THE REEL JOURNAL 



Page Twenty-one 



Convenient for YOU! 



T You Want 
ou Want it 




Independent pictures booked through Independent 
hanges are most convenient and most profitable to 
. The ten big independent exchanges of St. Louis 

Kansas City are ready to serve you efficiently and 
I They're your supply depots of entertainment. 

There you may buy the pictures you want when 
want them. These exchanges don't ask you "to 
suitings in order that you may obtain shoe-,," 
ch were all you wanted in the first place. These 
exchanges are full willing to show you their mer- 
ndise. They know that they must sell their pic- 
| solely on their merit and worth to you. 

Through these exchanges you are offered more 
1 three hundred independent box office pictures — 
it here in St. Louis and Kansas City alone! And 
ember, you don't have to speculate in June on Jan- 
fs needs — you can book these pictures whenever 

however you want them. 

The independent exchange is fair to you. Its 
luct will make more profit for you. YOU BE 
5 JUDGE! 



IGES OF ST. LOUIS AND KANSAS CITY 



It Works Out 
At the Box-Office 



TRY IT AND SEE! 



KANSAS CITY 
MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr., F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Joe Silverman, Mgr. 




EOS^ 



X A 



Page Twenty-two 



THE REEL JOURNAL 



July 25, 1925 



F. N. Buys Control of 
West Coast Theatres 



First National has acquired the con- 
% filing interest ,n West Coast Theatres, 
Inc., according to information obtained 
late last week. 

The deal was finally settled at a meeting 
of First National officials with officials 
of West Coast in New York Tuesday 
night, July 7. 

This means that First National, as a 
corporation, definitely enters the exhibi- 
tion field, and foreshadows one of the 
most important developments in the his- 
tory of the industry. Control of West 
Coast was obtained by the acquisition of 
the stock of Sol Lesser and Gore Broth- 
ers, which amounts to about seventy per 
cent. 

It was reported that Adolph Ramish, 
the other principal partner, has sold his 
interest, approximately 30 per cent, to 
William Fox, but in some quarters It wu= 
said that this deal had not been consum- 
mated and might not be. 

Purchase of the controlling interest in 
West Coast by First National was made, 
according to authority by the levying of 
an assessment on the franchise holders, in 
the same manner in which pictures used 
to be purchased by the organization. 



Lloyd's "The Freshman" 
For Release Sept. 20 



Pathe announces that September 20 
lias been definitely set as the date upon 
which Harold Lloyd's latest and greatest 
feature comedy, "The Freshman," w'l 1 be 
given its national release. 

Exhibitors will find that in ''The Fresh- 
man'" they have a super-attraction with 
unlimited box-office potentialities, released 
at just the opportune time for it to be 
exploited and played with greatest profit. 
In fact, it was only after most careful 
consideration and deliberation upon the 
box-office angles of "The Freshman" that 
the release date was definitely set. 

Football plays an important part in the' 
i ew Lloyd feature comedy, and Septem- 
ber 20, just prior to the opening of the 
annual gridiron season seemed the most 
logical time to give the big film its na- 
tional release. At that time football will 
be in the news — the papers will be full of 
the gridiron plans of the college, high 
school and other elevens. Public interest 
will be focused upon the big game. 

"The Freshman" is said to be abso- 
lutely the most ambitious effort of Har- 
old Lloyd's notable career. The comedian 
gives the OUStanding characterization of 
a long list of famous portrayals. He 
strained every effort at his command to 
make this picture the best thing he has 
ever done. Everyone who has seen it, 
including some of the shrewdest showmen 
and most successful exhibitors in the 
business, has declared mat Lloyd has ex- 
ceeded all expectations. 



Lady: "Please pick out five of your 
nici l ducks." 

Butcher: "Shall 1 send them up?" 

Lady: "No, my husband will call for 

them later. He has gone duck hunting 

today.'' — Santa Barbara N'ews (Topics 

of the Day.) 

Plan for Greater Movie Season 




C. E. ROSENWALD. 

Who received a significant promotion 
.11 recognition of his sales work in the 
Kansas City territory for Universal. Mr. 
Roscnwald will leave soon for Los Ange- 
les and then he will leave for Europe, 
where he will do special work for Uni- 
versal. Rosenwald speaks five different 
languages. 



DREAM BOOK ADVERTISING AID 
FOR "BEGGAR ON HORSEBACK." 

Working on the dream angle of "Beg- 
gar on Horseback" the Paramount adver- 
tising department has made up a dream 
book fashioned after the regular dream 
manual in which the meanings of dreams 
are explained. A regular dream book was 
re-edited so that most of the definitions 
of certain dreams are made to have a 
bearing on the picture. The book is 
known as "Beggar on Horseback Dream 
Book," is in twelve pages with the back 
page blank in order to permit re-printing 
by exhibitors. 

In connection with the meaning of 
dreams as given in this book, one dream 
for instance, "Riot," is defined this way, 
"To see a riot is to see 'Beggar on 
Horseback' ". Under "Comedy" the ex- 
planation given is, "To dream of the fun- 
niest thing in the world is to dream of 
seeing 'Beggar on Horseback' ". 

Every Paramount exchange will have 
ihese books within the next few weeks 
so that orders may be placed by exhib- 
itors who have booked the picture when 
it is generally released in August. 



Blanche Sweet in A. E. Picture. 

Blanche Sweet js now appearing be- 
fore the camera in "The Lady From 
Hell," a feature for release by Associated 
Exhibitors. Miss Sweet is making this 
one production before entering actively 
upon the long-term contract just signed 
for a series of pictures for First National 
release, 

\mong those engaged lor the support- 
ing cast are Roy Stewart, Ruth King. 
Allen Sears, little Mickey Moore. Ralph 
Lewis, Templar Saxe and Margaret 
Campbell. 



Lesser to Produce 

For United Artists 

Harold Bell Wright's greatest novel. 
'The Winning of Barbara Worth," which 
Sol Lesser will produce, is to be released 
by United Artists Corporation, it was 
mnounced by Hiram Abrams, president 
of the distributing organization. 

This ends a contest in which every big 
distributing concern took part, the ex- 
planation of which is the fact that "The 
Winning of Barbara Worth" has been the 
niggest seller of any American novel ever 
written. Its sales have passed well be- 
yond the 2.000,000 mark. 



SPECIAL SHOW FOR ORPHANS 
BOOST "ZANDER THE GREAT" 

An elaborate exploitation campaign on 
' Zander the Great" recently put over a 
showing of this new Cosmopolitan pro- 
duction for Metro-Goldwyn-Mayer at 
Loew's Palace in Memphis, Tenn. W. G. 
Bishop, Metro-Goldwyn exploiteer in 
charge of the drive, initiated the cam- 
paign by distributing 5,000 heralds and 
by mailing out 3,500 house programs to a 
selected mailing list. 

A special showing of the picture was 
held for orphans of Memphis under the 
auspices of the News Scimitar, the children 
attending as guests of Marion Davies and 
the daily. A telegram from Miss Davies 
inviting the orphans to see the picture 
found ready space in the press, and Ex- 
ploiteer Bishop arranged with the 
Miemphis Automobile Dealers Association 
to provide transportation of the children 
to and from the theatre. Boy and Girl 
Scouts acted as honorary escorts, and a 
Reo Truck headed the parade of 65 cars 
carrying appropriate banners. 

The Betty Brown Candy Company was 
persuaded to introduce in Memphis "Mar- 
ion Davies Mexican Kisses." Telegraphic 
permission from Miss Davies to use her 
special recipe and her name was featured 
in a window display which attracted 
much attention to the run. Three thou- 
sand envelopes bearing the words "Loew's 
Palace Says This Coat Hanger Was Used 
in the Days of 'Zander the Great' in 
Arizona," each envelope containing a 
nail, were distributed and created much 
comment. 

Joseph and Company, the largest jewel- 
ers in the town, made a special window 
display of art frames and utilized stills 
from the picture to fill them, and local 
manufacturers of powder and face creams 
used regular space in the rotogravure 
sections of the Memphis Commercial Ap- 
peal. In addition to the regular out door 
billing 500 special block 3-sheets were 
printed and posted. 

A special lobby display and the use of a 
de luxe trailer completed this successful 
campaign, which brought excellent busi- 
ness to Loew's Palace. Assistant Man- 
ager Rodney Bush of the theatre coop- 
erated actively with Exploiteer Bishop in 
conducting this drive. 



Many an alley cat can look at a swell 
ermine coat and say: "There goes papa." 
—Outlaw. 




July 25, 1925 



THE REEL JOURNAL 



Page Twenty-three 



Beat the Heat! 

—with these splendid 
box-office attractions. 



8 



WINNERS 

Each made from a fine 
and well-known novel; 
each with big stars and 
excellent casts; well di- 
rected, finely produced. 



COMING 



"ROMANCE OF AN 
ACTRESS" 

HUNT STROMBERG SPECIAL 



"SUNSHINE OF PARADISE 
ALLEY" 

DAVID KIRKLAND PRODUCTION 



"A MAN OF IRON" 

Starring Lionel Barrymore 

THE MIDNIGHT GIRL" 

With Lila Lee and Gareth Hughes 



"THE MIDNIGHT EXPRESS" 

Breaking all records everywhere as the 
greatest railroad melodrama of the age 

"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine 
Hammerstein. 

"FIGHTING THE FLAMES" 

Featuring Dorothy Devore. A melodrama of 
punch, thrills and action. 

"THE FOOLISH VIRGIN" 

A box-office title and a box-office picture 
doubled in value by a superb-cast. 

"THE PRICE SHE PAID" 

From the popular novel. Starring Alma 
Reubens and Frank Mayo. 

"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. 0. sign. 
With Elaine Hammerstein. 

"A FOOL AND HIS MONEY" 

With Madge Bellamy and Wm. Haines. A 

beautiful love romance adapted from 

the famous novel. 

"WHO CARES" 

A box-office melodrama with Dorothy De- 
vore and Wm. Haines. 



Book 

'Em 

Now! 



INDEPENDENT 

FILM CORPORATION 

JOE SILVERMAN, Mgr. 
115 West 17th St. Kansas City, Mo. 



STANDAR' 

FILM EXCHANCI 

111 West 18th St I 

KANSAS CITY, MISSOURI 



AW* 



>,«'' 



1 



d> 



m 



s 



v 



J 



& 



: 



f"5 ..**, 



A ^ 



• 



■ ■">/».<: 



JESSE J. GrOLDBUFbG- 
^presents 

U GH WIN 'iheSvperDoi 

In asenesofBigTimbey Production 
each with a seperate and distinct cash valui 
and each a gem o[ motion picture artistry | attic 

l"HI5 MASTERS VOICE" 
2 ' LIGHTNIN' STRIKES " 
5 "THE FOREST K.IN 6" 
4-*FLAMING TIMBER/ 
5 "THE DANGER CALL," 
'6'*R^L 0' THE REDWOODS 
T^HE SILENT HERO" 
8 "CRIMSON FANGS" 



July 25, 1925 

Lon Chaney Turns to 
Less Grotesque Roles 

New York. — Lon Chancy, who has at- 
tained stardom by playing roles of a 
weird and grotesque character, is turn- 
ing to portrayals depending on more 
deeply human qualities for their interest. 

Chaney's ability as a makeup artist first 
came forcibly to the attention of picture 
producers and film fans when he ap- 
Deared in the role of 'The Frog" in 
George Loan Tucker's ''The Miracle 
Man." This was followed by his por- 
trayal of "Blizzard'' in "The Penalty." 
From this almost grotesque character 
Chaney assumed the role of the hunch- 
back in "The Hunchback of Notra Dame," 
thereby winning the approval of the most 
hardened critics. In his first Mctro- 
Goldwyn-Mayer picture, Victor Seas- 
trom's production of Leonid Andreyev's 
' He Who Gets Slapped." in which he was 
featured with Norma Shearer, John Gil- 
bert, Marc McDermott and Tully Marsh- 
all, Chaney donned two makeups, one as 
a European scientist and the other as a 
clown. It was said by critics of the lat- 
ter that this portrayal was the first cir- 
cus clown interpretation to express the 
humanity which lies behind the painted 
mask of a mountebank. 

In his last two Metro-Goldwyn-Mayer 
offerings, Tod Browning's "The Unholy 
Three" and Victor Seastrom's "The Tower 
of Lies," both of which are to be released 
this fall, Chaney has shown what he can 
do as a makeup artist toward assuming 
roles of a more human quality yet equal- 
ly as interesting as any of his previous 
efforts along lines grotesque or weird. 

In "The Unholy Three" Chancy is a 
ventriloquist in a cheap eastside museum. 
In "The Tower of Lies" his makeup dem- 
onstrates a transition from middle to old 
age. In the latter part of the story he 
is insane and the symptoms of his in- 
sanity arc visible in his countenance i- 
well as actions. 



THE REEL JOURNAL 

12 Comedies Offered 

By Educational 



Page Twenty-five 



F. N. Signs For 12 

From Colleen Moore 

Richard A. Rowland, general manager, 
announced yesterday that First National 
Pictures has signed a new contract with 
John E. McCormick, whereby Mr. Mc- 
Connick will present Colleen Moore in a 
series of twelve big feature productions. 
There will be four a year. Immediately 
following the signing of the contract, 
Mks Moore and her husband. Mr. Mc- 
Cormick, left for Los Angeles, where 
work on the screen version of Israel 
Zangwill's "We Moderns" will be coni- 
nleted. 

In signing the new contract for Col- 
leen Moore pictures, all previous agree- 
ments were set aside. The salary to be 
received by the young star is not stated, 
hut it is understood that the figure is an 
exceedingly high one, jusified by the 
great popular demand for Iter pictures 
both in this country and abroad, in which 
several producers have offered the star 
as high as $8,000 weekly. Zangwill's 
"We Moderns" and "Irene," an adapta- 
tion of the successful musical comedy, 
will be the two first productions under 
the new agreement. 



During the warm weeks of July and 
early August. Educational Film Ex- 
changes, Inc., will release five two-reel 
comedies and seven single-reel subjects, 
to add laughs, novelty and variety to 
■unimer program-. C. F. Senning, Kansas 
City manager, has announced. 

Of the two-reel comedies three are in 
the Mermaid serie: — "Below- Zero," with 
l.ige Conley, directed !by Norman Tau- 
rog, to be released July 12th; "Hot ami 
Heavy," with Eddie Nelson, released 
Inly 26th, and "Beware,'' witli Lige Con- 
Icy, ready fur releasing August 9th. 

The two reel subject to be released on 
[uly 25th presents Walter Hiers in his 
'atest comedy, "Oh Bridget," directed by 
Archie Mayo. 

"Waiting," featuring Lloyd Hamilton, 
v 11 be released July 19th. 

Single-reel comedies announced for 

uly and early August release by Educa- 

i onal include three of the Cameo scries, 

i wo Earl Hurds and two of the Lyman 

il. Howe's Hodge-Podge series. 

Another excellent s um mer subei t is the 
Official Motion Pictures of Ed. "Strang- 
Y: -' Lewis and Wayne "Big" Munn 
wrestling for the championship of the 
world. This was released by Educational 
on lune 28th. 



"PONY EXPRESS" CAST. 

The combination of Betty Compson in 
Hunt of the megaphone, and Tames. Cruze, 
her husband, behind it, will be together 
■iir the first time in many month- in 
"The Pony Express," in which Miss 
Compson has been selected as the heroine 
iif the story. 

The last time Miss Compson played un- 
der her hus'band's direction was during 
. he making of "The Garden of Weeds." 

In "The Pony Express," the first west- 
ern historical picture Cruze lias made 
since "The Covered Wagon." Miss Comp- 
son takes for Paramount the part of 
Mollj fones, the daughter of 'Ascension'' 
Jones, a blacksmith of Julesburg, Colo., 
the jumping off point for the overland 
stage and pony express in 1860, and 
known as the "toughest town on the 
frontier." 



THE MOVIES OF 1897 IN 
"APPLE PIE" ORDER 

New York. — Scott Sidney. Al Christie's 
star director, who is now preparing to 
film "Madame Lucy" as a successor to 
"Charley's Aunt" tells an interesting story 
of the early days in motion picture ex- 
hibitions when he was manager of a thea- 
tre that ran seventy complete shows a 
da\ using three hundred feet of film. 

Sidney's theatre was run in connection 
with the Nashville Exposition of IS 1 '/. 
The show was owned by Henry Roltaire, 
the illusionist, of whom Sidney was al 
that time a protege, and was called Edi- 
son's Mirage. 

Occupying a huge square hall, Edison- 
Mirage consisted of four sectors for 
audiences much after the fashion of a 
four-part apple pie while in the center 
of the hall four projectors were mounted 
on a revolving circular platform. The 
audience entered one sector and was 
seated while the platform moved to the 
sen nid sector where moving pictures 
we projected from the center of the 
"pie" t" the outside wall. One hundred 
feel of film showing a train coming down 
i railroad track was projected. Then 
the platform moved again the audience 
remaining seated in its original position 
to -re .me hundred feet of a fire engine 
ruining down the -treet while in the third 
sci tor the audience was being treated to 
the moving train film. In the fourth 
;ei lor May Irwin and John Rice grimac- 
ing and kissing each other was the show. 
In other words the three projectors in 
•he center of the pie were continually 
working and three audiences were look- 
ing at pictures, while in the fourth sector 
a fresh audience was coming in and be- 
in:; seated. 

Tlie attraction was a big hit, accord- 
ing to Sidney, because like all good ex- 
position shows, it was short and novel. 
People could see the entire performance 
and get out in about ten minute . 

It is interesting to compare this early 
-how of Scott Sidney's with "Seven Daj 
the production he has just completed at 
the Al Christie Studio. — "Seven Days" is 
seven thousand feet in length. It will run 
one hour and ten minutes on the screen 
and according to conservative estimate 
will lie seen by ten thousand times as 
many people as saw the unique movie of 
1897. 



M. G. M. BUYS "COLLEGE WIDOW." 

Word comes from the coast that Mctro- 
Goldwyn-Mayer lias acquired the screen 
rights to George Ade's "The College 
Widow," one of the most popular plays 
ever written by an American, according 
to C. E. Gregory, Kansas City manager. 
This famous success created a sensation 
when first produced and is frequently 
played in stock to this day. The ap- 
■jlausc which still meets it- perennial re- 
vivals in theatrical centers testifies as to 
the regard entertained by the public for 
t Ii is old favorite, Gregory said. 



"The Wall Street Whiz," an original 
story by James Bell Smith, will be 
Richard Tahnadge's next vehicle for Film 
Booking Offices. Work will begin this 
week at the F. B. O. Studios in Holly- 
wood and the production is scheduled for 
early autumn release. Taltnadge recent- 
ly completed "South Sea Gobi," a pirate 
comedy drama for F. B. O. 



Grand Canyon Scenes 

In Producers' Film 



The awesome majesty of the Grand 
i anyon is now providing the locale for 
the opening scenes of "The Road to 
Yesterday," Cecil B. De Mille's first per- 
sonally directed production to be released 
by Producers Distributing Corporation, 
according to Louis Reichert, local man- 
ager. 

De Mille started "The Road to Yester- 
day" last week at the wonder spot of 
Arizona witli a big staff of technicians 
and most of the principal players includ- 
ing Joseph Schildkraut, Vera Reynolds, 
William Boyd and Julia Faye. 

The nature of the scenes to be taken 
in the Grand Canyon lias not yet been 
disclosed nor has it been announced 
whether or not they will be done, as 
rumored, in natural colors. Reichert said. 



Page Twenty-six 



THE REEL JOURNAL 



July 25, 1925 



FARNUM BACK TO SCREEN. 



Universal Signs Famous Actor For 
"On the Frontier." 



New York. — After forsaking the stage 
and screen for more than a year, Dustin 
.Farnum, internationally famous star, will 
return once more to his chosen profes- 
sion. He signed a contract this week to 
play a featured role in "On the Frontier," 
the epic of the west which Universal Pic- 
tures Corporation is to produce on a. tre- 
mendous scale, according to announce- 
ment by Raymond L. Schrock, studio gen- 
• ral manager. 

Farnum, whose popularity made him in- 
dependently wealthy, left pictures some 
time ago to devote himself to his favorite 
sports, principally yachting. He won the 
Vandenbilt Cup for three consecutive 
years. 

He was lured back to pictures, he 
says by the magnitude of the part for 
which he has been signed in the western 
spectacle. He will he one of more than 
thirty famous players in the cast of the 
production. 



Warner Bros. Plan 

National Exploitation 

New York. — Warner Bros, announced 
this week they are about to organize an 
exploitation department which will ex- 
tend out into the field with men station- 
ed in all important districts to put big 
showmanship back of the pictures in the 
1925-26 program. 

As the first step in this direction, the 
Warners have engaged "Eddie Bonns, 
.late of Metro-Goldwyn, who has put the 
big punch in several outstanding suc- 
cesses of the last few years. 

Bonns is not a new comer to the 
Warner offices. He was with the firm 
in the early days of their ascending ca- 
reer, and was back of the campaign that 
put over "The Lost City," one of the 
biggest money serials ever released, 
"\\ by Girls Leave Home," "School Days'' 
and similar Warner successes. 



PICCADILLY BOOKS WARNER. 

Big New York House Signs For 
Entire Output With Morris. 



One of the biggest deals in motion pic- 
ture history and undoubtedly the most 
important 'booking contract ever made on 
Broadway, was consummated this week 
when Lee A. Ochs, Managing Director of 
the Piccadilly Theatre at Broadwaj and 
51st Street, New York City, and Sam 
I-'.. Morris, general manager of distribu- 
tion i"i" Warner Bros., signed i contract 
whereby the Piccadilly will play exclus- 
ively the Warner product for njxt sea 
son. 

In film circles this is regarded as the 
t film contract ever signed for a 
ingle house, as it is the first time an in- 
dependent exhibitor, operating a high 
class, metropolitan first run house has 
gone t<> one producing company for his 
entire year's attractions. 



"I u ant a couple of pilli iw i a :e 
"What size?" 

"I don't know, but I wear r even 
hat." • -Chaparral. 



KIVALINA OF THE ICE LANDS" 
NEW FEATURE FROM PATHE. 

"Kivalina of the Ice Lands," Earl Ross- 
man's sensational photodrama of the Arc- 
tic, which evoked the highest praise from 
public and press during its recent show- 
ing at the Mark Strand Theatre in New 
York, has been acquired for distribution 
by Patbe Exchange, Inc., according to 
contracts between the releasing concern 
and B. C. R. Productions, Inc., under 
whose auspices the unusual picture was 
made. This was announced this week by 
J. A. Epperson, local Pathe manager. 

August 9th is the release date set by 
Pathe for this Arctic epic of screenplays. 
Two whole years of hard work, priva- 
tion and suffering were spent by Ross- 
man in the frigid Arctic for the making 
of the picture. The photographer-direc- 
tor-explorer has made a pbotodramatic 
story of the intimate life of the hardy 
Eskimos who eke out their existence amid 
the isolation of the frozen North. It was 
enacted by native Eskimos, against a 
background of igloos, the Aurora Borealis, 
and endless expanses of ice and snow. 
A feature of the picture are scenes of 
the Northern Lights, reproduced in color. 
The story is simply told but replete 
with dramatic situations which are inten- 
sified by the straight-forward unreeling 
of the romance. Kivalina, the heroine, 
is the sweetheart of Aguvaluk. Although 
she accepts him as the hero of her heart 
there are numerous obstacles that he 
must surmount before he can fully claim 
bis bride-to-be, Nashulik, the native 
Witch Doctor, informs him that at his 
death the youth's father was in debt to 
him. To procure complete repose of bis 
parent's soul and free himself to marry 
.i bride, Aguxaluk is told to bring in 
forty seals. In due time he brings in the 
two-score seals but Nashulik reminds him 
that he should also receive interest and 
demands a silver fox. Again Aguvaluk 
starts on a quest, this time for a price- 
less bounty. Nothing discourages Aguva- 
luk ; not even a raging Arctic blizzard. 
So, after numerous hazardous adventures 
he returns with the fox. Nashulik pro- 
claims his freedom from bondage and 
Aguvaluk embraces bis beloved Kivalina 
and all ends well. 

All through the telling of this romance 
the daily life of the Arctic people is re- 
flected in scenes of great interest. I'he 
everyday hazards encountered in the 
frigid North are revealed in thrilling ar- 
tuaiity. 

Astounding scenes of realism in the 
North country include Aguvaluk's journey 
against a blinding blizzard, stampedes of 
reindeer herds, and the rapture of seals 
"ii the ice floes. The Eskimo hunters 
.hi shown hunting after the big deer 
herd, capturing and killing a stray deer, 
and slopping to immediately partake of 
the uncooked food. 

An outstanding highlight of this new 
Pathe picture is the sequence in natural 
colors which reveals the aurora borealis 
in all its superlative radiancy. This is 
(he first effort ever made to photograph 
the Northern Lights phenomena in color. 
Pathe is releasing this unusual feature 
on August 9th. at the very start of (he 
"Greater Movie Season," giving exhibi- 
tors an unusual 1ml weather attraction 
which cannot fail to register cash results 
at the box office. 



LIFE HAS NO PERILS FOR A * 
SHOWMAN LIKE THIS! 

Utica, N. Y. — Refusing to be * 

daunted by adversity, which culmi- * 

nated in the destruction by fire of * 

his new theatre here, 11 days after * 

it was opened, W. H. (Pop) Linton, * 

59-year-old showman, has formed a * 

new company and begun work on * 

rebuilding of the house. Though * 

penniless, Linton, by his enthus- * 

iasm, was able to interest investors * 

in his proposal to build a 1,100-seat * 

theatre on the site of the house * 

which fire destroyed. * 



MILLS NOVELTY CO. OFFERS NEW 
INSTRUMENT TO THEATRE. 

The Mills Novelty Company, Chicago, 
makers of the "Violano-Vurtuoso," called 
the only self playing violin and electric 
piano made, has announced a new policy 
in selling wherein this instrument is to 
be actively offered to theatre owners. 
Late changes and improvements in the 
company's line have produced a very 
superior instrument for the usage of mov- 
ing picture theatres, it is claimed. One 
of the company's instruments is priced at 
^1, 00(1. 

The Kansas City branch of the Mills 
Company is located at 1120 Walnut street, 
sixth floor, and is managed by S. W. 
Hollingsworth. A large salesroom is 
maintained and a full line of the various 
models of this company are on display 

t all times. Visiting theatre owners are 
welcomed to call and hear the new in- 
strument, according to Hollingsworth. 

The superior features of the Mills in- 
strument, according to the makers, are : 

Specially arranged piano strings. No 
bellows, rubber tubes, or wooden valves. 
Three times as simple as ordinary auto- 
matic piano. Revolving bows with con- 
tinuous stroke. Four bows with each. 
violin. Can play four strings at one 
time. Easy tuning device for tuning new 
strings. Violin is self restringing. A fin- 
ger for every note on the violin. Each 
instrument is perfectly scaled. All rolls 
hand played. Tone not mechanical. 
Eight thousand selections to choose from. 
New music every month. 



M-G-M STUDIOS TO BE LARGEST 
IN WORLD, COMPANY PROMISES. 

Culver City. — M'etro-Goldwyn-Mayer 

will boast the largest studios in the world, 
is is promised, when the program of en- 
largement and reconstruction now undei 
way is completed. 

More than $1,000,000 is being spent (o 
increase production facilities, it is stated. 
The company now has 14 stages, boasting 
200,000 square feet of stage space. 



Plan for Greater Movie Season 



4<JJ€p 




July 25, 1925 



THE REE L J OURX A 



Pag > Twenty-seven 




Edited by R. C "BOB" GARY, Universal Exploiteer 



KLOCK'S BARGAIN DAY IS MONEY 
DAY FOR PICTURES. 

Enclosed find a few reasons why the 
Klock theatre delivers the goods — hot or 
cold, rain or shine. 

Bargain days to whip the best band 
concert in the state every Thursday for 
15 weeks during the summer. Played to 
2022 folks last Thursday. Gets more 
money than any day in the week except 
Saturday. Started bargain days six 



KLOCK THEATRE 

THURSDAY BARGAIN DAY 



LADRA LA PLANTE 



Topics, Colored 

Fabio* and An 

Al St. John 

Comedy 

2 Hour* and 2D 
M '.n.. - of F«n 
and Amuse- 
ment 

Children 
2 for Hk 

AdulU: 

Mac 2 for 25c 

Adutu 

Frcninir 2 for 

30c 

2 admitted < 
lire*. Atlf 



Aftk Anrbod 
Tome, We wi 
Mako Room f. 




weeks before band concert started. May 
continue bargain days the year around. 
It sure knocks them over. We give them 
a real bargain show. We advertise and 
give them what we advertise. 

We are alive in Kansas and not afraid 
to spend our money. And the result is 
we are healthy and happy. 

R. H. Klock, Klock Theatre, 

Pittsburg, Kas. 



* HOW COULD YOU BEAT THIS * 

* H. L. "Shake" Davidson, cxploi- 

* teer for the Burford Theatre Com- * 

* pany, Arkansas City, Kas., recently * 
planted a ''good one" so good that * 

* he could hardly get the stunt * 

* stopped, according to reports from * 

* Arkansas City. 

* It was "Shake's" idea in exploit- * 
ing "The Spirit of the U. S. A." to * 

* ballyhoo the town by means of a * 

* parade, in which several army "sev- * 

* enty-fives" were to be pulled * 

* through the streets. These, of * 
course, were to be heavily placarded * 

* with signs. But after ''Shake" had * 
worked an hour mounting the signs, * 

* the horses ran away, and strung * 

* signs for eight blocks. "Maybe * 

* that didn't attract attention," * 

* "Shake" says. * 

***** ****** 



* "COLUMBUS TOOK A CHANCE" * 

* Surely this must be the spirit real * 

* showmen are made of. * 

* R. M. Burchett of the Electric * 

* Theatre, Greencastle. Mo., has writ- * 

* ten to C. A. Schultz, Kansas City * 

* manager for the Warner-Vitagrapii * 

* Exchange : * 

"I have used Vitagraph pictures * 

* to Ijuild up a mid-week show busi- * 
f ness and have succeeded in doing * 

* so but there seems to be something * 

* in the path of success always. Now * 
it is the bank which closed it s doors * 

* and took my money with it. 

* "BUT, I'LL CONTINUE— CO- * 

* LUMBUS TOOK A CIIWCF. !" * 



KNIGHTS OF PYTHIAS "TIED" TO 
BOOST "OLD HOME WEEK." 

Earl Cunningham, Paramount Exloi- 
tter in the Kansas City territory, 
Manager Van Hyning of the Kelley Thea- 
tre, Iola, Kas., have recently completed 
plans for an extensive tie-up with the 
Knights of Pythias in connection with 
the showing of the Paramount picture, 
"Old Home Week." 

The Tola Knight-, of Pythias were 
ing money fur a state convention of their 
organization to be held in Iola in Sep- 
tember, and in exchange for their efforts 
in boosting the picture, were given a 
share in the receipts. The tie-up was 
made in connection with .1 prize contest 
in which citizens of Sola were asked to 
write a 300-word letter of the personal 
successes of former residents. The eleven 
prizes offered in the contest were given 
by the Knights of Pythias. 

This contest proved to be tin- source 
of considerable local interest, and hitched 
in well with the title of the picture, Cun- 
ningham reports. 



SHORT SUBJECT IMPROVING FAST- 
EST, FARRAR SAYS. 

Steve Farrar, manager of the Orpheum 
Theatre of the Colonial Amusement Co. 
Chain of Harrisburg, 111., is nut doing 
things in the business of exploiting short 
subjects while lots of folks are still talk- 
ing about it. Farrar gives this as one 
■ ■I" the strongest reasons for boosting 
short subjects — "You're buying and book- 
ing short subjects ; why not get the 
money out of them?" 

"The short subject people are improv- 
ing their product faster than any other 
branch of the producing end today," Far- 
rar declares. "So why not help them 
along by making an honest effort to sell 
the public the idea that the short sub- 
jects on the program are as much of the 
show as the feature." So Farrar is ad- 
vertising the shorts, and boosting them 
big. 

Continuing in his argument, he says : 

"I am convinced that all exhibitor . 



1 large and small, would gross more 

at the box office if they would pay more 

attention to their short subjects. The 

Pathe Xews is the greatest feature ever 

made. Ask the people as they pa out 

: ' pari .if the program they liked best 

nine .nit of ten will say, 'the news 

reel,' hut how many exhibitors ever play 

: l up in their advertising? 

''The two-reel comedies being turned 

r today are in lots of eases the real 

■ire on the program, and the thing 

■ nils the crowd home happy, but 

rone of us push them before the public." 

One of Farrar's advertisements is re- 

.iuced below. 



Orpheum 

TONIGHT 

Admission 10c and 3tK 

The Big Fan Keeps You Cool 



ft 



By uarryl Francis Zanuck. 
Adopted from "The Dear Pre 

tender" 

Tain Moore, Edith Roberts, Wil 

liam Russell 



Hearts and fhwers one/ furious Futr 

MACK SENNETT 

• Presents • 

BEN TURPIN m 
The MARRIAGE 
CIRCUS' 

Tho Big Fan Keeps You Cool 



He's building up a 
tremendous following 

+\fa advantage of fa 




PRODUCED BY 

INDEPENDENT PICTURES CORP. 



DIRECTED BY 

WILLIAM CRAFT 



Bob Custer is coming like a house afire. Exhibitor reports show him to be a whale 
of a draw. Have you seen his two previous pictures — "THE RANGE TERROR" and 
"THE TEXAS BEARCAT '—both winners. See this latest production— "THE BLOOD 
HOUND," and you'll begin to understand why Bob Custer is packing theatres every- 
where. Ride the winners. Play the sure fire attractions. Play every one of these Bob 
Custer pictures and get your contract signed for the big coming 8. 

FILM BOOKING OFFICES 



Snower I1I<1r., Kansas City, Mo. 
SS12 Olive Street, St. Louis, Mo. 



EXCHANGES EVERYWHERE 



Klf. So. Cross Street, Little KoeU, Ark. 
127 So. Hudson, Oklahoma City, Okla. 



Thcni.-M i.- Mii-n I'm- She. 'is Available on all Our Features. 



If you want the real Box Office Winners this season you're bound 

to do business with F. B. O. ; 



July 25, 1925 



THE REEL JOURNAL 



Page Twenty-nine 




LOUIS^I 

FILM MARKKTj 



St. Louis Film Exchange Names Strong 

Program of 66 Pictures for 1925-26 

12 Principal, 2 Harold Bell Wright, 30 Schulberg, and 6 Each of Banner, Royal, Jans 
and Merrill Pictures Announced. 

Naming one of the most ambitious pro- 



Columbia Pictures 

Set Sales Record 



grams ever offered in this section by 
any company, the St. Louis Film Ex- 
change has announced its complete sched- 
ule of product for the new season, con- 
sisting of two Harold Bell Wright pro- 
ductions, 12 Principal Pictures, 30 Schul- 
berg productions, and six each of Ban- 
ner, Frank Merrill, Jans and Royal pic- 
tures. 

The new offering of the company was 
selected with a view of supplying any 
type of feature of entertainment which 
may be desired, according to Harry 
Hynes, manager. The company is also 
the distributor in the St. Louis territory 
for Warner Bros. Classics of the screen, 
for the 1924-25 season, and Preferred 
pictures. 

The complete product schedule of the 
company follows : 

Harold Bell Wright's "Mine with the 
Iron Door," with Dorothy Mackail, Pat 
O'Malley, Mary Carr and Robert Frazier ; 
"Recreation of Brian Kent," with Ken- 
neth Harlan, Helene Chad wick, Mary 
Carr and Zasu Pitts. 

Twelve other principal productions in- 
cluding, "Child Wives," "Wrong Doers," 
•'Rogues Riches,'' "Bad Habits,'' "Danger 
Line," "False Pride," "Wives At Auc- 
tion," "The Harem Girl," "Lovers Oath,'' 
"The Shining Adventure," and "Business 
of Love." All of these productions were 
made by all star casts. One production 
is yet untitled. 

Six Banner Productions are listed : 
"The Love Gamble," with Lillian Rich, 
Robt. Frazier and Pauline Garon ; 
"Wreckage," with May Allison and Rose- 
mary Theby, and "The Checkered Flag," 
"Brooding Eyes," "Whispering Canyon," 
and "Wandering Canyon." 

The six Royal productions follow: "Be- 
fore Midnight," "The Taxi Mystery,'' 
"The Phantom Express," "Millionaire 
Policeman," "A Desperate Moment," and 
"Big Pal." All of these are action and 
stunt pictures. 

Frank Merrill, popular Western and 
stunt star ,is presented in "Reckless 
Speed," "Battling Mason," "Savage of 
the Sea," "Shackled Lightning," "Dash- 
ing Through'' and "A Fighting Heart." 

The imposing line-up of Schulberg pro- 
ductions is listed as follows : "Parisian 
Love," witli Clara Bow, Donald Kieth 
and Lou Tellegen ; "Girl Who Wouldn't 
Work," with Henry Walthall, Marguerite 
de la Motte and all star cast; "Lawful 
Cheater," with Clara Bow; "Free to 
Love," with Clara Bow and Donald 
Kieth ; "Shenandoah," great American 
classic ; "Horses and Women," "The 
Worst Woman," by Larry Evans; "Danc- 



ing Days,'' by J. J. Bell; "When a Woman 
Reaches Forty," by R. A. Baker ; "The 
Plastic Age," "Shameful Behavior," "Shop 
Worn," "The Other Woman's Story," 
"Lew Tyler's Wives," by Wallace Irwin ; 
"Eden's Fruit," "The Aristocrat," Hearst 
Magazine story; "Exclusive Rights," 
from the story "Is Your Wedding Ring 
Brass"; "The Romance of a Million Dol- 
lars," "With This Ring," Saturday Eve- 
ning Post story; "Studies in Wives," 
"Capital Punishment," all star cast ; "The 
Boomerang," Bert Lytell and Anita Stew- 
art ; "The White Man," with Alice Joyce 
and Kenneth Harlan; "The Triflers," with 
Mae Busch and Elliott Dexter; "Breath 
of Scandal," with Betty Blythe, Lou Tel- 
legen and special cast; "Mansion of Ach- 
ing Hearts," with Cullen Landis," "Go 
Straight," featuring Owen Moore; "The 
Parasite," with Owen Moore and Madge 
Bellamy; "Faint Perfume,'' with Seena 
Owen and Alice Mills and "My Lady's 
Lips." 

The following Jans productions are 
listed: "Playthings of Desire," with 
Estelle Taylor and Mahlon Hamilton; 
"The Mad Dancer," featuring Ann Pen- 
nington and Johnny Walker; "Married'' 
with Owen Moore; "Ermine and Rhine- 
stones," all star cast ; "The Roaring For- 
ties," a great jazz story, and "Indiscre- 
tion," a story of the woman who pays. 



BELLEVILLE. ILL., THEATRE SOLD 

UNDER FORECLOSURE TO 

HOLDER. 

Sale under foreclosure of a second 
mortgage on the Belleville Theatre, Belle- 
ville, 111., was held at the Court House in 
that city July 9. Mrs. Mary C. Gass- 
Mueller, holder of the second mortgage 
of $1,753, bid in the house at $1,800. She 
also holds a first mortgage for $3,000. 
The theatre was operated by C. W. 
Gieselman. A few weeks ago 
nounced he would convert the 
into a garage. 



ne an- 
theatre 



CLAUDE McKEAN TO HEAD FOX'S 
MEMPHIS BRANCH. 

Fox will open a branch office in Mem- 
phis, Tenn., about September 15. 

Claude W. McKean, who has been 
working under his father in St. Louis for 
several years, has been selected as man- 
ager for the new office and will leave 
for Memphis shortly. 

His territory will include Arkansas, 
Tennessee and part of Mississippi. This 
territory heretofore has been served out 
of New Orleans, St. Louis and Oklahoma 
City. 



Barney Rosenthal of Columbia Pic- 
tures Corporation reports that his ex- 
change has broken all of its sales records 
during the past month, and that con- 
tracts have already been closed with 
many of the leading theatres of the ter- 
ritory for the entire 1925-26 product of 
Columbia Pictures. 

Rosenthal spent the week out in the 
territory and closed a number of the key 
towns. Exhibitors who are reported as 
having booked Columbia Pictures 100 per 
cent are: Green's Luttrell's Majestic, 
Jacksonville, 111.; Billy Mueller's houses 
at Jefferson City, Mo.; the Liberty, 
Mexico, Mo.; Star and Princess theatres 
in Quincy, 111.; the Woods & Karstetter 
houses at Columbia, Mo.; Pert Theatre, 
Gillespie, 111.; Pruitt Theatre, Centralia, 
III., and lulin Rees' house at Wellsville, 
Mo. 



BRIGHT BITS 

and 

NEWSY NOTES 



Spyros Skouras, William Goldman and 
Harry Koplar have returned from Cho- 
cago. 



^1. J. Goldbaum is traveling for Colum- 
bia Pictures Corporation. He formerly 
was with F. B. O. and prior to that for 
many years worked Southern Illinois for 
Universal Pictures. 



C. E. Penrod, divisional manager for 
F. B. O., was here on Tuesday, Wednes- 
day and Thursday of the past week. 



Jack McFarland of Fox News was an- 
other caller of the week. He was on his 
way to Houston, Tex. 



Harold Dygert has resigned as pub- 
licity director for Loew's State and lias 
departed for the East. 



Visitors seen along Picture Row during 
the week were: Mr. and Mrs. C. W. 
Lilly, Hannibal, Mo.; S. E. Brady, Cape 
Girardeau, Mo.; Sam Hallowell, Scenic 
Theatre, Assumption, 111.; Oscar Wesley, 
Gillspie, 111.; John Rees, Wellsville. Mo.; 
Melvin Weeks, Staunton, 111, and Mrs. 
1. W. Rodgers, Cairo, 111. 



The Washington Square Theatre, Quin- 
cy, 111., is closing for the Summei 
months. 
(Continued on Page 31.) 

Plan for Greater Movie Season 



Page Thirty 



THE REEL JOURNAL 



■July 25, 1925 




BOX*OFFICE 



FIRST NATIONAL. 
As Man Desires, Milton Sills.— This 
picture pleased the audience. This is a 
very hot week, but the attendance was 
good considering the very hot weather. 
—New Grand Theatre, Pittsburg, Kas. 

Abraham Lincoln.— I will have to say 
the same as hundreds of others. This 
great picture should be run in every 

theatre in the world. C lition oi film 

good. — T. E. Bondurant, Doric, Ness City, 
Kas. 

Born Rich, Bert Lytell, (lane Windsor. 
—While this is a very good pidture, it 
did not make us expenses here. — W. J. 
Shoup, De Luxe Theatre, Spearville, Ixas. 
Why Men Leave Home. — Fine picture, 
good attendance. Condition of print fair. 
— F. D. Morris, Iris Cimarron, Kas. 

Why Men Leave Home. — A good pic- 
ture and pleased. Condition of print 
good. — George Leather., Strand Theatre, 
Ml. Vernon, Mo. 

MIDWEST. 
The Early Bird, Johnny Hines. — We 
say play this one to keep the hot weather 
losses down. Just the kind we need. 
Picture pleased everyone. Condition of 
accessories 0. K. — C. W. < ioodell, Fas- 
time, Ottawa, Kas. 

Girls Men Forget. — A good drawing ti- 
tle and a picture that seemed to please. 
Played this with a comedy. The rental 
is too high for small towns. — R. W. Mus- 
selman, Princess, Lincoln, Kas. 

Mine With the Iron Door, Harold Bell 
Wright special. — This one drew good two 
nights and pleased 100%. Advertising 
good. Just a real good buy for any ex- 
hibitor. I played this one at my Blue 
Mound, Mound City and Colony, Kas. — 
W. D. Bearce, Bearce, Colony, Kas. 
STANDARD. 
Ridin' Mad, Yakima Canutt. — Good 
picture. Business fair. Print excellent. — 
Penn Valley Theatre, Kansas City, Mo. 
Unmounted Policeman, Bobby Dunn 
conn dy.— One of the best slapstick come- 
dies I have ever played. — Thos. Clark, 
Electric, Maryville, Mo. 
Notch No. I, Ben Wilson— Good action 




picture. Pleased everybody. Print per- 
fect. — Roy Spurlock, Star Theatre, St. 
|oe. Mo. 

The Desert Hawk, Ben Wilson. — These 
short snappy action pictures seem to 
please 100%. Print and photography 
sood. — Wm, Smith. Grand Theatre, 
Springfield, Mo. 

One Exciting Evening, Billy West. — 
E tra good comedy, book the Billy Wests. 
— Park Theatre, Geo. Montrey, St. Joseph, 
Mo. 

WARNER-VITAGRAPH 
"Code of the Wilderness," Alice Cal- 
houn. — This is as good a picture as I 
have ever drawn. It was a good clean 
■how and was liked by all. Condition of 
film fine. — Clarence Stevens, Amiisn, 
Archie, M'o. 

''Silent Vow," William Duncan.— 
Good, only not enough of it. Weather 
good. Crowd good. — Clarence Stevens, 
\inii.Mi, Archie, Mo. 

"Flower of the North," Henry B. Wal- 
thall and Pauline Starke. — Played this 
picture to a fair sized crowd on account of 
bad roads. If you like Northwest pic- 
tures this is hard to beat. Had plenty 
of action and beautiful scenery. — Chester 
Bousman, Opera House, Cairo, Mo. 

"The Ninety and Nine," Colleen Moore 
and Warner Baxter. — I am thanking you 
for picture you recommended. Played to 
a fair audience — just covered expenses, 
but made no money. It was a good pic- 
ture. I believe it pleased 100%.— R. H. 
Smith, Royal, Quitman, Mo. 

"Son of Wallingford," Agnes Ayres.- 
As fine a picture as anyone would want 
to see if it could he run right. Had too 
many stops, made the people disgusted. 
Most of them left before the picture was 
over, but they all said it was a good 
picture except for its condition. — H. W. 
Knox, Y. M. C. A., Ft. Leavenworth, Kas. 
"The Man Next Door." — This was a 

good picture and pleased my patrons ■ 

L. M. Burchett, Electric, Greencastle, 
Mo. 

"The Midnight Alarm," Landis-Cal- 
lioun. — This type of picture pleases this 



mall town. Have several I can depend 
on and must please them. — R. M. 
liurchett, Electric, Green Castle, Mo. 

"Greater Than Marriage," Lou Tel- 
legen and Marjorie Daw. — Sure was a 
fine picture, and well liked by my crowd. 
— W. J. Muff, Elite, Queen City, Mo. 

' The Man From Brodneys." — A good 
picture and. pleased well. Good business. 

II. L. Gibson, Auditorium, Canton, Kas. 

"Banks of the Wabash." — Good as al- 
ways from Vitagraph. A good picture. 
Plenty of action. Pleased well and is a 
good buy. — H. L. Gibson, Auditorium, 
canton, Kas. 

"Printer's Devil." — A good show. Con- 
dition of film good. — Harris Opera House. 
Harris, Mo. 

"Gold Diggers." — A very good show. A 
bit too long for country on a hot night. 
Condition of film good. — Harris Opera 
I b a" e, I larris, Mo. 



ST. LOUIS NEWS 



LEONARD NOT AN EXHIBITOR. 

Tom Leonard of Progress Pictures 
Corporation, 3105 Olive street, St. Louis, 
has denied that there is any basis for 
I he report that he is associated with 
Oscar Hortzman in the operation of an 
a inlome at Chaffee, Mo. He denied any 
connection whatsoever with the Chaffee 
picture show. 



Mail in Your Film Report Today For the Next Issue 

1 III-: REEL JOURNAL, 
19th ev Wyandotte, Kansas City, Mo 

My opinion on picture- recently played her- t- a- follows: 
Title 



>tar Producer. 

.!< mark- 



Star 

Remarks 



Producer.. 



[f I-'verv Exhibitor Does His 
Duty There Will be No Mediocre 
Picture? 



City 

Theatre .. 
Exhibitor 



R. L. McLean of First National has 
returned from Louisville, Ky., wdiere he 
spent his vacation. Himself and family 
motored to and from the Derby Town. 
Lester Bona, St. Louis city salesman for 
First National, put in his vacation learn- 
ing to drive his new Dodge car. 



CRITICS FAVOR "CRACKERJACK." 

Johnny Hines in "The Crackerjack," a 
Columbia release, had its St. Louis first 
run at Loew's State Theatre, Eighth 
street and Washington avenue, the week 
of July 4, but despite the thermometer 
registered upwards of 90 degrees the en- 
tire week the picture played to very good 
business. It proved a very popular at- 
traction and won praise from all the 
local critics. 



BELLEVILLE HIKES CARNIVAL FEE. 

Belleville, 111., has raised the license 
fees of street carnivals to $100 for the 
first day and $50 for each additional day. 
The old rates were but $35 and $5. 



FOUR ST. LOUIS THEATRES FORM 
A BASEBALL LEAGUE. 

The theatres of St. Louis have formed 
a baseball league. The houses repre- 
sented are Missouri theatre with two 
nines, Loew's State, the Kings and the 
Lyric Skydome. In a pre-season game 
the Missouri house nine beat the West 
End Lyrics 10 to 4. 



4<N>. 




July 25, 1925 

ST. LOUIS NEWS. 

(Continued from I J 



29. ) 



Goldman In Appeal 

to Supreme Court 

William Goldman has asked the Mis- 
souri Supreme Court for a writ of cer- 
tiorari to review the action of Circuit 
fudge Falkanhainer of St. Louis in ex- 
cluding certain questions concerning the 
interest of Harry Koplar, Sam Koplar, 
Sam Humburg, Jr., and David Sommers 
in the Metropolitan Theatres Corpora- 
tion, owner of the St. Louis Theatre, 
Grand and Morgan street, St. Louis, now 
Hearing completion. 

On May 6, last, Goldman filed suit in 
the circuit court against the Koplars, 
Hamburg, Sommers and the theatres cor- 
poration in which he asked $250,000 dam- 
ages, claiming that he had been deprived 
of his interest in the St. Louis Theatre 
through dealings with the defendants. 

Testimony was taken before Special 
Commissioner Leo A. Rassieur several 
weeks ago and on objection by counsel 
fur the defense several questions tending 
to show whether Harry Koplar had an 
interest in the new house were ruled out. 
This action of the commissioner was 



THE REEL JOURNAL 

later sustained by Judge Falkenhainer. 

Goldman's application for the writ from 
the Supreme Court contends that this 
action of the lower court was erroneous 
and that he had a right to ask the ques- 
tions put. 



THEATRE CHANGES. 

Louisiana, Mo., will have a new 500-seal 
theatre. 

Paris, 111., is to have' another movie 
house. Details are not yet available. 

H. L. Karr has purchased the Strand 
at Pierce City, Mo. 

O. W. McCutcheon has disposed of his 
houses in Illmo, Mo., and Fornfeldt, Mo. 

The Gem Theatre, Grafton, 111., has 
changed hands. 




Page Thirty-one 

Skouras' and Goldman 
Book "Day and Date" 



Skouras Brothers and William Gold- 
man have perfected an arrangement 
whereby the Kings and Rivoli theatres 
owned by Goldman and the Grand Cen- 
tral, West End Lyric, Lyric Skydome 
and Capitol theatres controlled by the 
Skouras Brothers will book many of the 
pictures released during the 1925-26 s< a 
-<iu on a day and date basis. 

The first picture shown under the new 
ulan was ''Just a Woman," which played 
the Capitol and Kings Garden the week 
of July 11. 

It is said that the ownership of the 
houses is in no way affected by the book- 
ing arrangement. 

Mailing Lists 

Will help you increase satea 

1 Send for FREE catalog giving counts 
and prices on thousands of classified 
name a of your beat prospective cuatom- 
ra— Natiunnl, State and Local- -lndMd- 
alfl. Professions, Business Concerns. 

\Of Guaranteed C e* . 
fundot J^CClCli 




IIIHtllllllllHUHIHIIIIlttltllttllfa 

M Two cents ber 

*-_ word payable In 

II advance. No uds 

| accepted for less 

m than 50c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hand lCqulpment, Seats* Projectors, 
Screens, PLnnos, Organs, Theatres and IVlls- 

i-clliineouM Articles. 



iiiiininiiiiiiii 

Rates for other 
■paces furnished 
on reauest. 



lllllllllllillllllllllllllllll!llllll!!!IIIIIIIH^ 



GUARANTEED — Vi "• **•• HO volt, AO 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
Bids;., Dulitth, Minn. — C6t — 8-30. 

At Liberty, July 4th, Lady Pianist. 
Thoroughly experienced and reliable. 
<«ood library. Pictures accurateley cued. 
Bartola and Wirlitxer experience. Ad- 
dress Pianist, Box 165, Carrollton, Mo. — 
Pit — 7-3. 

FOR SALE — Equipment from two pic- 
ture shows. One Raird and one Motio- 
graph projectors with rew -i tillers, screens, 
etc. All in good condition. Sell all or 
part. Bargain if taken this month. — Elec- 
tric Theatre, Chula, Mo. Pit — 7-18 



w 


ANTED 


—To buy go 


lug 


picture 


then- 


tre 


in West 


ern Missouri 


or 


Eastern 


Kit n- 


gas* 


— Post 


Office Box 


16 


Rlue > 


otind. 


Kansas. 






P2t- 


— 7-:;5 



At Liberty — Violinist and Pianist, both 
exceptionally competent in pictures and 
vaudeville: complete library: union: ref- 
erences. Go anywhere. Address Musical 
Director, 1125 Commercial Street, Wnter- 
loo, Iowa. p-;tt — 7-1 8 

At Liberty — A-l union organist-pianist. 
Cue pictures accurately. Have library. 
Vaudeville experience. Go anywhere. Re- 
liable. Tell all. Address O. Hinze. 2106 
West Lawn Ave., nMdison, Wisconsin. 
P 3t — 7- IS 

WANTED — Used opera chairs. Immedi- 
ately -'-"." or 300 used opera chairs. Must 
be in good condition. Send picture of 
style state number to section and best 
cash price in first letter. V. II. Ander- 
son, Warrenton, oM. P .It — 7-1S 

THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known instruments as Wurlitzer, See- 
burg, Koto-Player and others on spe- 
Wnlly low terms. 

J. W. JENKINS SONS* MUSIC CO.. 
1015 Walnut, Kansas City, Mo. 
We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. Write 
for cat aloe and our special offer. ft 



FOR SALE — A modern fireproof theatre 
huildiim, 50140, equipped for road shows 
and pictures} building includes two stores 
and two flats; Montana town, county sent. 
ti.OOO Inhabitants | mortgage sale; can be 
bought for one-half original cost. Ad- 
dress Box S76. Farirn. \. D. — C.lt — 8-9. 



EXHIBITORS!!! 
Take no chances when they obtain the 
services of 

RILLY ANDLAUER, 
.•512 Ozark Bldg.. Kansas City, Mo. Cam- 
eraman for Pnthe News and the Newman 
Theatre on special pictures for this ter- 
ritory. Write for part'cttlars. Ask the 
REEL JOURNAL too! C0t — 8-30 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



_isas.City N 

Engraving & 
ColorplateCo 

8"and Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 



Theatre Organist, experienced, wishes 
position. Familiar with both unit and 
straight organs. Address Organist, 57-7 
Richmond Avenue, Dallas, Tex. P3t-S-lI5 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



v'on time 



„ ' 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kimu City, Mo. Loi Angeles, Calif. 



amontf Warners 




for 1925-26 

Thru 

WARNER 

Exchanges 




WARNER BRQC 

Classics of the Screen M 



YOU know the Warner money- 
makers of the past! This sea- 
son's plans call for bigger pictures, 
with the best in stars, stories and 
directors that money plus experi- 
ence can find. And— they're going 
to you DIRECT thru Warner's 
newly acquired EXCHANGE 
SYSTEM. 

In direct contact with exhibitors, 
Warner is able to render service 
of quality. In the Warner Forty 
for this season is any theatre's 
assurance of a consistent array of 
big hits. And a seasonful of hits 
means INDEPENDENCE and 
SECURITY. 



Exchanges throughout the 
United States and Canada and 
in leading foreign cities. 



KANSAS CITY 



ST. LOUIS 



Cltie 



QTie cfilm 'Trade Waper of the Soutki^estj 



■*W>i^l<&KJ?i 



For Greater Movie Season 



"KIVALINA 

of the 

ICELANDS" 

Remember That Big Summer Box Office Attraction — 
"Nanook of the North"? 

"Kivalina of the Ice Lands" Is a Sequel to that Hot 
Weather Record Breaker. 

MOTION PICTURE NEWS 

SAYS OF 

' KIVALINA OF THE ICE LANDS"— 

"Here is something different, something unusual — -it of- 
fers fine entei-tainment — the action shifts constantly — many 
thrilling sensational and interesting episodes of action — 
drawing power — -good for any house— first runs or otherwise." 

WHAT MORE CAN BE SAID??? 

An Absolute Summer Box-Office Tonic Ready For Booking 

August 9th. 

SAVE DATES 

Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 1TTH ST. 
.1. A. El'PEHSON, Manager 



ST. LOUIS — S316 OLIVE ST. 
G. MEYERS, Manager 



AUGUST 1, 1925 



Vo] X 
N*n. 7 

Published Every Saturday by 
jjj REEL JOURNAL PUR. CO. 

/V^ Mainstreet Theatre Itlils.. 



^\ 





STANDARD 

FILM EXCHANGE 

HI West 18th St 
KANSAS CITY. MISSOURI 



-x 



{ m nAW 









^ 



*a 



m 



V 



H 



■^H 



SI! 



41 



ii« 



JESSE J. &OLDBURG- 
opresents 

LlGttTMN'jheSvpevDog 

'In aseries of BigTimbey Productions,, 
each with a seperate and distinct cash value 
and each a gem of motion picture artistry taction 

THIS MASTER'S VOICE" 
2'LIGHTNIN' STRIKES" 
5"'THE FOREST KING" 

4 "FLAMING TIMBER*" 

5 "THE DANGER CALL" 
% "PAL O'THE REDWOODS 
■7 "THE SILENT HERO" 

8 "CRIMSON FANGS" 



August 1, 1925 THE REEL JOURNAL Page Three 

be hard boiled 



and say show me 



like FIRST NATIONAL 
has been showing me! 

They talk in practical 
terms— 

They talk about the 
future but never stop 
delivering in the 
present— 

July to September 

"THE LADY WHO LIED" CONSTANCE TALMADGE "THE SCARLET WEST" 

an Edwin Carewe production "HER SISTER from PARIS" a tremendous epic of the West 

CORINNE GRIFFITH "THE HALFWAY GIRL" rresented ' vJYank J Carroll 

in her greatest picture an Earl Hudson production with NORMA TAI MADPF 

"THE MARRIAGE WHIRL" Doris Kenyon and Lloyd Hughes 7 lALMAUUt 

" her biggest production 

"FINE CLOTHES" MILTON SILLS in "GRAUSTARK" 

-a J lin M. Stahl production "THE KNOCKOUT" a modern romance 

First National Pictures 

Best by (f$) Test 



Thank Qodl Our B03 

Lefs Kee 



(No. 444 — Straight from the Shoulder Talk by C 



TO THE MOTHERS AND FATHERS OF THE GROWIN 
generation I solemnly give a pledge to keep all Universal pictures f I 
and clean for the young mind. 

I HAVE MADE MANY THOUSANDS OF PICTURES DURINC 
the years I have been in this business and out of all the huge list thet; 
are less than ten productions which cause me any regret. They wei 
made in the days when I permitted myself to be fooled as to the re; 
wants and desires of the great mass of people. 

IT NEVER WILL HAPPEN AQAINJ 

IF AN HONEST CONFESSION IS GOOD FOR THE SOU), 
then the atonement must be on the level. That is why I give you ny 
solemn pledge to keep Universal pictures white, clean and wholesom. 



r 



i 



PICTURES NEED NOT BE MUSHY OR WISHY-WASHf 
just because they are clean. Pictures need not be risque to contaii 
a "kick". The thousands of clean pictures Universal has made aie 
practical proof of that. 

SO I AM NOT EMBARKING ON STRANGE SEAS WHE1 
I give my pledge. I am not trying out anything that is new to tie 
Universal organization. But even if it were entirely new, I would sti 
know that the picture for the clean mind is the only picture that will liv 

WE CALL THIS THE JAZZ AGE. WE SPEAK OF OU* 



{nd Qirls Are Clean, 
rhem Sol 



temmle, Pres. of the Universal Pictures Corporation) 



ichool boys and school girls as "jazz mad". We whisper of the terrible 
hings they do, the brutal frankness with which they discuss affairs. 
We are horrified by the fact that some of the boys carry pocket flasks. 
We shudder because some of the girls "neck". But, bless your heart, 
ve've been damning the growing generations for hundreds of years. 
We damn the whole lot of them for the actions of a few. There are 
ilways those who will take a drink on the sly and there are always 
hose who will be known for their "necking" or "spooning" as we 
>nce called it, 

JUST THE SAME THE GREAT RANK OE THE BOYS AND 

jirls are clean through and through. They are better sportsmen than 
hey used to be. They come closer to living up to high ideals than 
hey ever did. That's because their minds are clean and I don't propose 
o he a party to anything that will contaminate those minds. 

THEY HAVE BEEN TAUGHT TO KEEP THEIR BODIES 
'lean. They have been taught to scrub their teeth. Well, we can help 
hem practice mental prophylaxis — and Vm going to do my part through 
Jniversal Pictures. 

I CALL UPON EVERY MOTHER AND FATHER, UPON 
ill women's clubs and all other organizations which are formed for 
\ood to help. Let us start by casting every questionable picture into 
he discard and boosting for every picture that is worthy, entertaining 
iind CLEAN! 



MX 



THE REEL JOURNAL 



August 1, 1925 




Greater Movie Drive 

In Full Swing Here 



1,500 Seat Theatre 

For 38th and Main 



BEN SHLYEN 

Publisher nnd Fditor 

C. C. Tucker. ACT. Slgr. 

Circulating in Missouri 
Kansas No. Oklahoma 
X<> Arkansas, Wesl 
Kentucky, West. Ten- 
nessee, So. Illinois ana 
S. W. Indiana. 

Kvery Saturday by 
It F. IS L JOURNAL 

PUBLISHIIVK CO. 

Mninstreet Theatre Bldg. 

KnilKnfl City, Mo. 



Go to It 



Elsewhere in this issue is outlined 
a complete campaign for Greater 
Movie Season, together with prac- 
tical stunts and ideas illustrated 
and carefully described so that any 
exhibitor may follow it and obtain 
excellent results. 

Of course most of the copy indi- 
cates that Greater Movie Season 
starts August 3. Although this 
will no doubt be the case in the ma- 
jority of the larger cities through- 
out the country, it is not compul- 
sory or necessary for exhibitors 
to begin their Greater Movie 
Season celebration at that time. 
Local conditions may dictate the 
starting of this event at a later 
date. That is entirely up to the ex- 
hibitors in the towns concerned. 
It is acknowledged, however, that 
greater benefits will be derived if 
the season is started at the same 
time as the national starting date, 
because of the many national ad- 
vertising tie-ups and the current 
newspaper publicity that will mark 
the inauguration of Greater Movie 
Season. 

Use your own judgment as to 
when you should start. Try if pos- 
sible to open the season in your 
town on August 3 and reap the 
benefits of the avalanche of pub- 
licity that will be set forth at that 
time. 

Greater Movie Season presents 
a real opportunity for box-office 
profits. Do your best to get a big 
share of these profits for your 
theatre. Read the campaign out- 
lined in this issue. And don't lose 
any time getting started. 

Now is the time. (Jo to it! 



Two meetings last week between chair- 
men of committees working on the 
Greater Movie Season campaign in Kan- 
sas City and advertising managers of 
large Kansas City business institutions 
have left arrangements Hearing a status 
of completion. Co operation has been 
assured by several large business con- 
cerns. The meetings were held at the 
Pantages Theatre and the Newman Thea- 
trette, the latter being in the basement 
of the Newman Theatre. 

Plans for parades, floats and other de- 
tails in connection with the celebration 
will be completed in a few days. C. E. 
i ook, business manager of the M. P. T. 
0. Kansas-Missouri, succeeded in "get- 
ting over" lengthy stories in daily news 
papers concerning the national essay 
phase of the campaign. 

There has been a change in the per- 
sonnels of the Kansas City committees, 
the committees now consisting of the 
following : 

Finance committee— Dave Harding, 
Bruce Fowler, R. R. Biechele, Charles 
Burkey and C. E. Cook. 

Publicity committee— Bruce Fowler, 
William Jacobs, Jack Quintan, Jack Roth. 
Samuel Carver, Earl Nesbit, Bob Gary, 
i harles Raymond and C. E. Cook. 

Civic club speakers— Dave Harding, A. 

H. Cole, Charles Raymond. R. R. Biechele 

Contest committee— Dave Harding, 

lack Quintan, Earle Nesbitt. Jay Means. 

Parade committee— Bob Gary (others 

to I e announced later). 



OPERATORS DEMANDING THIRTY 
CENT RAISE. 

The annual controversy with the op- 
erators' union now is confronting Kansas 
City exhibitors. This year the operators 
are demanding an increase of 30 cents an 
hour— from $1.45 to $1.75. Several in- 
creases have been granted the operators 
in the last few years, but this year senti- 
ment among exhibitors is decidedly 
against the increase. A meeting between 
exhibitors and operators probably will 
be held in a few clays. 



FORMER PICKET HELD IN MOVIE 
HOUSE BOMBING. 

Another arrest in connection with the 
bombing of the Worldin-Motion Theatre 
February 6 was made this week. C. F. 
Bunker, 42 years old, 16 West Twenty- 
ninth street, was taken to the prosecutor's 
office and was filed on immediately. 

Following his arraignment before M. H. 
Joyce, justice of the peace, he was held 
ill the county jail in default of $500 bond. 
Mis preliminary hearing was set for July 
30. 

Bunker is a member of the Kansas 
City Motion Picture Operators' Protec- 
tive union and was a picket at the thea- 
tre before the bombing. The theatre 
management was engaged in a contro- 
versy with the union at the time of the 
blast, 

Lamar E. Bullock, M years old, ar- 
rested in connection with the bombing 
lulv 17, was released on $7,50(1 bond fol 
lowing his arraignment oil a grand jurj 

indii i ment. 



Work is to be started shortly for 
George Trinastrich for the building of a 
large 1,500 seat theatre at Thirty-eighth 
and Main streets, it was announced this 
week. This new theatre building project 
adds another important development to 
the sensational building program in Kan- 
sas City, announced since the first of the 
year. 

Mr. Trinastrich has announced that the 
new house will offer high class presenta- 
tions, and it is probable that an orches- 
tra will be a feature of the house. The 
theatre is to follow the Spanish scheme 
of architecture. 

This is an interesting development in 
that two other large theatres have al- 
ready been announced for the 39th and 
Main district. 



HETRICK FIRE MARKS END OF 
OLD LANDMARK. 

Chanute, Kas. — The destruction of the 
Hetrick Theatre by fire last week, marks 
the passing of a landmark which repre- 
sented the beginning of the Great Mid- 
Continent oil field, 25 years ago. The 
theatre was built by Fred Hetrick about 
the time that his oil royalties began to 
soar unto enormous proportions. At one 
time the theatre was famed far and wide 
as one of the finest in Southern Kansas. 

The fire, which swept the building last 
week, left the theatre in ruins. Plans 
for rebuilding have not been announced. 



GRAND THEATRE TO BE RE 
OPENED. 

The Grand Theatre, formerly the home 
of first class legitimate attractions, will 
be reopened soon as a motion picture and 
vaudeville house by Earl H. Rorab.uk, 
manager of the World-in-Motion Thea- 
tre, 802 Walnut street. The theatre last 
week was leased to Mr. Roraback by the 
Scarritt Realty Company. 



INTERNATIONAL NEWS ON JOB 
AT SCOPES TRIAL. 

New York. — The staff of the Interna- 
tional News Reel Corporation is out to 
cover the Dayton, Tenn., Scopes evolu- 
tion trial in the most complete way ever 
recorded in the annals of news reel en- 
terprise, it is announced by Edgar B. 
Hatrick, general manager of the news- 
reel organization. The trial will be cov- 
ered, day by day. 

"TEN COMMANDMENTS'' PRESS 
SHEET CALLED A WINNER. 

With the amassed publicity of thirty- 
five weeks as a road show attraction, and 
sixty weeks on Broadway, as sources of 
material, Paramount's advertising depart- 
ment has compiled a press-sheet for Cecil 
B. De Millc's "The Ten Commandments" 
which is probably the most comprehen- 
sive thing of its kind ever published, Ben 
Blotcky, Kansas City manager, declared 
this week. 

This press sheet iii twelve pages, news- 
paper size, has an unusually large assort- 
ment of publicity and advertising cuts, 
readers, and reviews. 

P\a» for Greater Morn- Season 



and the 
Leading 
Showmen 

Recognize it! 



A real showman 
can get some results 
with mediocre 
pictures — 
but give him 
Metro-Goldwyn- 
Mayer products and 
the combination 
cannot be 




Bsssesm 



Page Eight 



THE REEL JOURNAL 



August 1, 1925 



M. P. T. O. A. to Detroit 
To Air Differences 



Elliott in Plea 

For New Contract 



Threatened Allied Split Up for Debate 
When Body Meets. 

"The meeting of drectors of the M P P. 
T. O. A. at Detroit, July 30, may deter- 
mine whether or not the former Allied 
members remain with the national organ- 
ization .although nothing thus far is defi- 
nite," R. R. Biechele, a director in the 
M. P. T. O. A. and president of the M. 
P. T. O. Kansas-Missouri, said Friday. 

Mr. Biechele also is a former director 
of Allied. 

"We — the former Allied members — have 
demanded that there be some action 
forthcoming from the national body and 
it is only reasonable to presume that un- 
less the national body shows signs of 
life in behalf of the exhibitors of the 
country that the former Allied members 
will withdraw," continued Mr. Biechele. 
"Of course, until after the directors' 
meeting in Detroit we will not know 
just what the policy of the M. P. T. O. 
\. is to be. If the program outlined 
is one of constructive action and satis- 
factory there will be no break. If this 
is not done, the only alternative for us — 
a break — will be taken. 

"I have heard several rumors for and 
against another split with the M. P. T. 
O. A., but they are premature. I am 
reserving my opinion on the matter 
until after the Detroit meeting. Then 
we'll 'talk turkey' witli the boys." 



Frederick H. Elliott, general manager 
of the Independent Motion Picture As- 
sociation of America, has stepped forth 
with a definite offer to the Motion Pic- 
ture Theatre Owners of America to dis- 
cuss a new equitable contract between 
independent producers and distributors 
and the theatre owners. 

Within ten days after he bad made a 
pledge to do so, Mr. Elliott had a com- 
mittee appointed to confer with a simi- 
lar committee from the M. P. T. O. on 
the matter of contract. His promise was 
given at the Asbury Park convention of 
the M. P. T .0. of New Jersey, in a 
speech outlining his policies, and on July 
8th he caused his association to redeem 
his pledge by naming the conference 
committee of Eastern Film Men. 

Amundsen and Scopes 
Trial in Pathe News 



Press Into Greater 

Movie Season Drive 



National Prize Campaign to Millions of 
Readers. 

New York. — A score of important 
daily newspapers and a great number of 
smaller ones, have already contracted to 
participate in the Greater Movie Season 
National Contest that has as its capital 
national awards a trip for two around 
the world on the Red Star liner Belgen- 
land, the biggest ship e ver to circle the 
globe, and vacations for two in Los 
Angeles and Miami as guests of the re- 
spective chamber of commerce. 

Willi a total sworn circulation of 2,- 
36,000 daily, and the vigorous campaign 
each newspaper is putting behind the 
affairs, public response is expected to 
set a new high-mark in national con- 
tests. The importance that publishers 
attach to the contest and its mutual 
hem fits is denoted by the caliber of such 
publications as the Kansas City Star, 
Chicago American, Detroit Times, In- 
dianapolis News, Cleveland Press, Cin- 
cinnati Times-Star. Baltimore News, 
Philadelphia Daily-News, Buffalo Times 
and others. 

The hasis of the contesl is a thrcc- 
hundred word essay on "What the Mo 
tion Picture Mean, to Me" or "What 
the Motion Picture Means to My Com 
munil v." 



"( ompromise," a novel by Mrs. Jay 
Gelzer, lias been selected by Warner 
Bros, as the next vehicle for Irene Rich. 
This will be the last picture Miss Rich 
will do before going to Europe on a va- 
- ition. 



Amundsen's triumphal return from the 
Arctic and latest scenes of the Scopes 
trial are interesting highlights of Pathe 
News No. 59. 

Hailed as heroes, Amundsen and bis 
colleagues, reached Oslo, Norway after 
daring aerial attempts to reach the 
North Pole. The explorer and his party 
arrived under escort in N-25 — the plane 
which saved them from icy death. Lin- 
coln Ellsworth, the only American in 
the party, is shown with Amundsen in 
I his issue of Pathe News. 

Following its record speed in present- 
ing the actual opening of the Scopes trial, 
Pathe News continues to give interesting 
sidelights of happenings down at Day- 
ton, Tennessee. How the religious fevor 
is taking hold of the town, is shown in 
graphic scenes. From a humorous angle 
several monkey scenes are most timelv. 



F. N. SIGNS LEWIS STONE. 

Lewis Stone, recognized as one of 
the most popular and adroit of screen 
actors, has been signed for a term of 
years to appear in First National Pic- 
tures, according to an announcement 
made recently by General Manager 
Richard A. Rowland. 

Mr. Stone, who recently completed the 
lead in Edwin Carewe's production of 
"The Lady Who Lied," from Robert 
Hichens' novel, 'Snake-Bite," and is 
now acting in "Joseph Greer and His 
Daughter," from Henry Kitchell Webster's 
new novel, has appeared in many produc- 
tions released by First National. 



Warner Productions 

25% Completed Now 



More than 25 per cent of the attrac- 
tions on the Warner Bros. 1925-26 sched- 
ule already are completed, a start wbich 
it is believed no company ever had be- 
fore at this time of the year, according 
to C. A. Schultz, Kansas City manager. 
Six companies are now in production and 
four others are making feverish prepara- 
tions to begin work as soon as studio 
pare is available. 



NOW "THE LOST WORLD" * 

INTO DAYTON TRIAL. * 

Chicago. — Upholders of the theory * 

of evolution as against the six-day * 

creation theory held by William * 

Jennings Bryan and other funda- * 

mentalists are calling for the show- * 

ing of First National's special, "The * 

Lost World," in Dayton, Tenn., * 

while the trial of John T. Scopes * 

for teaching evolution in the public * 

school of that city is in progress. * 

First National executives are in * 

receipt of a telegram from the Wat- * 

lerson R. Rothacker laboratory in * 

Chicago to the- effect that a delega- * 

tion of Chicago evolutionists had * 

called at the laboratory requesting * 

that "The Lost World," in the * 

making of which Watterson R. * 

Rothacker collaborated with First * 

National, be exhibited at Dayton, * 

Tenn., immediately with this adver- * 

tising slogan: "Doyle Proves * 

Bryan Wrong." * 



F. N. "Winner Group" 
Sets New Sales Mark 



New York. — Two hundred and twelve 
cities out of two hundred and fifty-five 
with a population above 25,000 in the 
United States and Canada are sold for 
first run with First National. 

Successful conclusion of negotiations 
with practically every one of the remain- 
ing forty-three first runs is assured, the 
company declares. 

Six hundred and twenty-nine towns 
between 5,000 and 25,000 out of a total of 
1,251 have been sold first run and pros- 
pects for the closing of at least ninety 
per cent of the remainder. 

Excluding all the franchise accounts, 
and therefore most of the greater big 
city first run rentals, a revenue in ex- 
cess of one million, five hundred thou- 
sand dollars, presenting more than four 
hundred contracts for the entire list of 
pictures, is assured. 



NEW BUSTER BROWN COMEDY 
POPULAR IN KANSAS CITY. 

A pre-release showing of the first of 
the new series of Buster Brown-Century 
Comedies was held last week in the 
Liberty Theatre, Kansas City, Mo. The 
Comedy, "Educating Buster," proved to 
be a real drawing card and promises 
well for the serise of twelve Buster 
Brown to be put out by the Century Film 
Corporation through Universal during 
the coming year, according to Harry 
Taylor, local manager. 

Samuel Carver, manager of the Liberty 
Theatre, writing to Abe Stern of the Cen- 
tury Company, concerning the pre-release 
showing, said: 

"I want to compliment you on the real 
humor and wholesome laughter that was 
caused bv this two reeler." 



Jimmic: "Say. whatcha doin' with all 
that candy?" 

Lemmie: "Aw. I'm in business for 
myself, now." 

"What business " 

"Rentin' out all-day suckers to the kids 
for so much an hour." — Honolulu Star- 
Bulletin. 



August 1, 1925 



THE REEL JOURNAL 



Page Nine 



70,000,000 &m» 

If s Paramount Week Again ♦ 



THROUGHOUT the nation. Paramount Week is calling the millions of 
theatre goers back to the marquee lights again. The great joyous 
message is reaching the teeming thousands on Broadway, the quaint 
villagers in the rustic fishing hamlets along the Seaboard coast, and out 
and beyond unto the fertile prairies of the great Southwest! And back 
of it all is the voice of Paramount, amplified by its policy of nation-wide 
advertising, selling your theatre to your community for you. 

Thirty-five national magazines with a total reader circulation of 70 
millions, are telling the Paramount story for your theatre. These national 
mediums include: 

THE SATURDAY EVENING POST, THE LADIES' HOME JOURNAL, 

PICTORIAL REVIEW, SEVEN FAN PUBLICATIONS, LIBERTY 

MAGAZINE, 24 FARM PAPERS AND MANY OTHERS. 



6 








newspapers will 


carry 


the 


great 


Paramount 


message 


to 


your patrons 


in the 


! St. Louis and Kansas City 


ter- 


ritories 


alone 


| 











No city too large. No village too small! In this territory more than 
620 newspapers will broadcast in their advertising columns the Paramount 
message. There's your local angle, Mr. Exhibitor! Have you made your 
local tie-up? Here's a partial list of the great papers which will carry 
Paramount advertising in this section — 

THE KANSAS CITY STAR 

THE ST. LOUIS POST-DISPATCH 

THE ST. LOUIS GLOBE-DEMOCRAT 
THE ST. JOSEPH NEWS-PRESS 
THE JOPLIN GLOBE 

THE SPRINGFIELD LEADER. 
AND 600 OTHERS. 



mm 




A nd when you 
**sit down and 
reason it out 
you'll know too, 
there couldn't be 

A GREATER 

MOVIE 

SEASON 

without the 

GREATER 
FORTY 
Paramount 
Pictures 



Thousands of theatre goers in this territory are glad it's theatre go- 
ing season again. Paramount is pointing the way for them into "The 
Streets of Good Cheer." Paramount is paving the way into the doors of 
your theatre. And you, Mr. Exhibitor, when you reason it out, will re- 
member your experience acroi-s the years — 

IF IT'S A PARAMOUNT PICTURE, IT'S THE BEST SHOW IN TOWN. 




FAMOUS PLAYERS-LASKY CORP. 



110-112 West 18th St. 
Kansas City, Mo. 



PARAMOUNT PICTURES 



3721 Washington Blvd. 
St. Louis, Mo. 



Hitch your play dates to P.D.C. Stars and i\ 



READY NOW-For (S 



Pictures, Stories, Stars, 7 hi 



STERLING SERIES 



ANNIVERSARY SERIES 



"BARBARA FRIETCHIE" 

With Florence Vidor and Edmund Lowe 

SIREN OF SEVILLE" 

With Priscilla Dean 

'RAMSHACKLE HOUSE" 

With Betty Compson 

"THE WISE VIRGIN" 

With Patsv Ruth Miller and Matt Moore 

"CHALK MARKS" 

Frank Woods' Production 

"ANOTHER MAN'S WIFE" 

With James Kirkwood, Lila Lee, Wallace 

Beerv and Matt Moore 

'LEGEND OF HOLLYWOOD" 

With Percv Marmont and Zazu Pitts 

HOUSE OF YOUTH" 

Ralph Ince Directing Jacqueline Logan 

"TROUPING WITH ELLEN" 

With Helene Chadwick, Gaston Glass and 

Tyrone Power 

"RECKLESS ROMANCE" 

With Harry Myers, Tully Marshall, Wanda 

Hawley 

"GIRL ON THE STAIRS" 

With Patsv Ruth Miller and Matt Moore 

"THE CHORUS LADY" 

With Margaret Livingston 

"A CAFE IN CAIRO" 

With Priscilla Dean 

"THE MIRAGE" 

With Florence Vidor 

"LET WOMEN ALONE" 

With Wallace Beery, Wanda Hawley and 

Pat O'Malley 

"OFF THE HIGHWAY" 

With Jacqueline Logan, a Peter B. Kyne Story 

PRODUCERS 

Distributing Corporation 

KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager. 

ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager. 

OKLAHOMA CITY— 108 S. Hudson 
E. S. OLSM1TH, Branch Manager. 



'CHARLEY'S AUNT" 

The Funniest Farce in 40 Years 

With Syd Chaplin 

"HER MARKET VALUE" 

With Agnes Ayres, Taylor Holmes, and 

Hedda Hopper 

"THE GIRL OF GOLD" 

John Ince Directing Florence Vidor 

"ON THE THRESHOLD" 

With Henry B. Walthall and Gladys Hulette 

"FRIENDLY ENEMIES" 

With Joe Weber & Lew Fields 

"CRIMSON RUNNER" 

With Priscilla Dean, Allan Hale and 

Mitchell Lewis 

•BEAUTY AND THE BAD MAN" 

Peter B. Kyne's Greatest Story 

"STOP FLIRTING" 

Al. Christie Special 

"THE AWFUL TRUTH" 

With Agnes Ayes 

"PRIVATE AFFAIRS" 

Hoffman Production 









Coming--37 51 



10 CECIL B. DeMILLE PRODUCTION 

(Personally Supervised) 

2 CECIL B. DeMILLE SPECIALS 

1 SAM E. RORK PRODUCTION 
6 METROPOLITAN PRODUCTION 

(Including 2 from Frances Marion) 

3 CHRISTIE SPECIAL PRODUCT! 



---And you'll be on the sure road to profits! 



eater Movie Season! 



7 ill Please the Multitudes 



HARRY CAREY SERIES 



TIP-TOP SERIES 



"THE NIGHT HAWK" 
"LIGHTNING RIDER" 
"TIGER THOMPSON" 
"ROARING RAILS" 
'FLAMING FORTIES" 
"SOFT SHOES" 
"BEYOND THE BORDER" 
"THE BAD LANDS" 
"SILENT SANDERSON" 
'THE TEXAS TRAIL" 



Starring 



Harry Carey 



Attractions 



UNT STROMBERG PRODUCTIONS 

(Personally Supervised) 

UNT STROMBERG SPECIALS 
ARSHALL NEILAN PRODUCTIONS 
iBASTIAN SPECIAL PRODUCTION 
ENAUD HOFFMAN PRODUCTION 



"GRIT" 
With Glenn Hunter and Clara Bow 

"HOOSIER SCHOOLMASTER" 
With Henry Hull and Jane Thomas 

•LOVE'S WHIRLPOOL" 

With James Kirkvvood, Lila Lee and 

Madge Bellamy 

"TRY AND GET IT" 
With Bryant Washburn and Billie Dove 

"HIS DARKER SELF" 
With Lloyd Hamilton 

"MIAMI" 

With Betty Compson 

"WANDERING HUSBANDS" 
With James Kirkwood and Lila Lee 

"WHAT SHALL I DO?" 
With Dorothy Mackaill 

"HOLD YOUR BREATH" 
AI. Christie Special 

"ANOTHER SCANDAL" 
With Lois Wilson 

HER OWN FREE WILL" 
With Helene Chadwick and Holmes Herbert 

"NOT ONE TO SPARE" 

The Wonder Picture. Ethel Wales and 
David Torrence 

PRODUCERS 

Distributing Corporation 

KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager. 

ST. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager. 

OKLAHOMA CITY— 108 S. Hudson 
E. S. OLSM1TH, Branch Manager. 



Paze 



Twelve 



HE REEL JOURNAL 



August 1, 1925 



Record Bookings on F. 
B. O.'s 1925-26 Product 



The sales department of Film Booking 
Offices, under the supervision of Colvin 
W. Brown, vice-president in charge of 
distribution, and Lee Marcus, newly ap- 
pointed sales manager announces record 
bookings on F. B. O.'s entire 1925-26 out- 
put. 

The following theatres in this territory 
have booked all of F. B. O.'s productions 
for the new season : 

Elliott Theatre, Independence, Mo. ; 
Wigwam, Altus, Okla. ; Empress, Hollis, 
Okla.; Criterion, Tonkwawa, Okla.: 
Fairy, St. Louis, Mo.; Regent, Eureka, 
Kas.; Savoy, Shawnee, Okla.; Rex, Sa- 
pulpa, Okla; American, Ada. Okla.; Re- 
gent, Blackwell, Okla.; Columbia, dish- 
ing, Okla.; Annex, Perry, Okla.; Walmur 
Bristow, Okla.; Diamond, Clinton, Okla.; 
Globe, Kansas City, Mo.; Iris, Eldorado, 
Kas.; Crystal, Topeka, Kas.; Royal, Sa- 
lina, Kas.; Strand, Arkansas City, Kas.; 
Best, Independence, Mo. ; Empress, St. 
foseph, Mo.; Orpheum, Tulsa, Okla.; 
Broadway and Strand theatres, St. Louis, 
Mo.; Broadway, Hannibal, Mo.; Prin- 
cess, Kirksville, III.; Gem, Kansas City, 
Mo. 



HUNTER IN "PINCH HITTER." 

"The Pinch Hitter" in which Glenn 
Hunter is starring for Associated Ex- 
hibitors under the management of Oscar 
Price and the direction of Joseph Henna- 
berry, is one of the best known screen 
stories written by C. Gardner Sullivan, 
according to Frank Cassel, Kansas City 
manager. 

Sullivan wrote "The Pinch Hitter'' 
originally as a vehicle for Charles Ray 
when the famous Triangle pictures were 
at their heyday. As the title implies it 
is a baseball story and in addition to 
the sport interest contains much humor 
and heart throbs, Mr. Cassel said. 



DE MILLE SIGNS JEAN ACKER. 

The signature of attractive Jean Acker 
is the latent addition to the collection 
of famous autographs now owned by 
Cecil B. De Mille, for Miss Acker, form- 
erly Mrs. Rudolph Valentino, has af- 
fixed her name to a long term contract 
to appear in De Mille productions. 

Plan for Greater Movie Season 



HEADQUARTERS 

For Exhibitors and Film Men 

c$$>/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kaniai 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Louis Reichert, Kansas City manager 
for Producers, has returned from a tong 

trip in the territory. 

* * * 

C. E. Gregory, Metro-Goldwyn chief, is 
back from a Kansas trip. 

* * * 

Gloria Swanson spent a brief half hour 
in Kansas City between trains Monday 
night enroute to New York, where she 
will make several pictures. 

* * * 

Fred Hershorn has been made short 
subjects manager at Universalis local 
branch. Fred formerly traveled the 
Southern Kansas territory. 

* * * 

A. J. McAllister of the Lee-Bradford 
Productions was here last week calling 
on the Independent exchanges in the 
interest of L-B's 1925-26 product. 

* * * 

H. H. Barrett, who now operates the 
Colonial Theatre, 39th and Woodland, has 
announced that he is building a new house 
at 12th and College streets. The new 
theatre will cost approximately $30,000 
and will seat about 1,100. It is expected 
to be completed and opened about Oc- 
tober 1. 

* * * 

As ever, it seems, art must make way 
for commercialism. The Little Theatre, 
Kansas City, is to be remodeled into a 
pool hall, the theatre formerly having 
housed various types of entertainment. 

* * * 

Miss Betty Bronson, star of "Peter 
Pan," received an enthusiastic welcome 
in Kansas City when she passed through 
on her way to New York. It was "Peter 
Pan" which the Kansas City Star pur- 
chased and screened in Convention Hall 
for 15,000 children last Christmas. 

* * * 

Fred Sears, who for several years has 
managed various theatres on the Colum- 
bia Amusement Circuit, has been ap- 
pointed manager of the Empress Theatre, 
Kansas City. The Empress is operated 
by the Columbia Amusement Circuit. 

* * * 

Tom O. Byerle, First National manager, 
has returned from a very gratifying trip 

in Kansas. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, has also returned to 
his office following a short trip in the 

territory. 

* * * 

Miss Gladys Libby, Educational con- 
tract clerk, is back from her vacation. 

* * * 

C. F. Senning, Educational manager, 
was out on an extended tour of the ter- 
ritory this week. 

* * * 

Wong the OUt-of-tOwn exhibitor vis- 
itors of the week were: !■'. G Weary, 
Farris Theatre, Richmond; Laurence 
Prenningcr, Cozy ami Crystal Theatres, 
Topeka; J. R. Burford, Burford Theatre, 
Arkansas City; Chas. Sears, Sears Circuit 
operating theatres in Richmond, Marshall 



and Nevada; F. W. Meade, Meade Thea- 
tre, Kingman, Kas.; Blaine Cook, Perkins 
Theatre, Holton, Kas.; and Ed. Peskay, 
Penn Theatre, St. Joseph. 

* # # 

Both Kansas City and St. Louis First 
National exchanges are reporting splendid 
business for this season of the year. A 
big majority of all the leading towns in 
the territory have been closed on the new 
product, it is reported. 

* * * 

Now comes "Bob" Gary, U. exploiteer, 
with a hot stunt. "Bob'' is going to trot 
all the Universal office girls out for their 
picture, and the rolled hose feature is to 
be augmented with knee bands, "Univer- 
sal" and "Greater Movie Season." This 
surely should get a crowd. 



DAVIS WINS "U" PRIZE. 

Theodore P. Davis of the Liberty Thea- 
tre, Parsons, Kas., has been awarded the 
.-ill prize for the second best exploitation 
of Universal serials in the entire country, 
Harry Taylor, Kansas City manager, has 
announced. This prize is part of Carl 
Laemmle's $5,000 prize campaign further- 
ing the boosting of serials. Details of 
Davis' excellent campaign in boosting the 
"Fighting Ranger'' were published in the 
Exploitation Section of The Reel Journal 
recently. 



NEW PANTAGES MANAGER. 

Louis Charninsky, popular orchestra 
leader at the Pantages Theatre in Kan- 
sas City, has succeeded W. D. Finney as 
manager of the house, it was announced 
this week. Finney lias not made his 
future plans known. It is understood 
that Charninsky is taking the managerial 
job temporarily. 

No change in policy of the Pan is 
contemplated, he stated. 



NOW IT'S THE ROYAL THEATRE IN 
OTTAWA, KAS. 

The name "Star," long identified with 
the motion picture theatre business in 
Ottawa, is to be no more. C. A. Whitney, 
the proprietor of the Star, announced 
last week that the name will be changed 
immediately to the Royal. 

"We have had the change in mind for 
some time,'' said Mr. Whitney. "The 
name 'Star' has been somewhat over- 
worked." 

Mr. Whitney is having improvements 
made at the theatre. The front is being 
changed and pillars are being added. 



Mr. Exhibitor: Auk at the Film Exchangee 
for the 




It's little to ask fir, but it'* the only 

reliable aid you can give your musicians 

to help put i he picture over. 




STAN LAUREL 

COMEDIES 

Selling like hot cakes 

To exhibitors and they're selling 
'em like hot cakes to their patrons 



Have You Played 
These? 

"Detained" 

"A Mandarin Mixup" 
"Monsieur Don't Care" 
"West of Hot Dog" 
'Somewhere in Wrong" 
"Pie-Eyed" 
"Half a Man" 
"Twins" 

"The Snow Hawk" 
"Navy Blue Days" 
"The Sleuth" 
"Dr. Pyckle and Mr. Pride" 

PLAY 'EM ALL 



STAN LAUREL COMEDIES are going like hot cakes. Exhib- 
itors are buying 'em from F. B. 0. and reporting bigger results 
with these popular two-reel side splitters than any comedies 
they've used in months. Built for laffing purposes only, and how 
they do pull the crowds. Go see these STAN LAURELS at any F. 
B. O. exchange. To look means to book the entire series. Better 
still— match these STAN LAURELS with ANY comedies on the 
market and you'll have bigger and better reasons to play these 
comedies. 

Presented by JOE ROCK 

Standard Cinema Productions 

Distributed by 

Film Booking Offices 



Snow er Hide., Kansas City, >lo. 
3313 Olive Street, St. Louis, Mo. 



IOC So. Cross Street, Utile Rock, \rk. 
121 So. Hudson, Oklahoma < lit} , (Ikla. 



Paee Fourteen 



THE REEL JOURNAL 



August 1, 1925 



120 Houses Closed on 
"'LP Complete Service 

Fifteen key towns in the Kansas City 
territory and 120 other theatres have 
already responded to Carl Laemmle's 
complete service contract plan, accord- 
ing to Harry Taylor, Kansas City man- 
ager. This sets a record to shoot at in 
regard to the short time in which this 
standing in bookings was obtained. 

The complete list of Universal com- 
plete service contract bookings to date 
follows : 

Strand, Eskridge, Kas. ; Cozy, Carl 
Junction, Mo.; Majestic, Little River, Kas.; 
Cozy, Genesco, Kas.; Turck Movies. Turck, 
Kas.; Liberty. Galatia, Kas.; Otis Hall, 
Otis, Kas.; White, Olmitz, Kas.; Heizer, 
Heizer, Kas.; Electrie-Garden, Claflin, 
Kas.; Township Hall, Burdett, Kas.; opera 
House, Nekoma, Kas.; Auditorium, Rush 
Center, Kas.; Electric. Alexander, Kas.; 
Electric. Bazine, Kas.; Strand. Ransom, 
Kas.; Strand, McCracken, Kas.; Digliton. 
Dighton. Kas.; Healy, Healv. Kas Gem, 
Clearmont. Mo.; Gilchrist. Bentley, Kas., 
Strand, Sharon Springs, Kas.; Plaza. 
Leoti, Kas.; City Hall, Russel Springs, 
Kas.; Township, Monument, Kas.; Uni- 
versal. Winona, Kas.; I. o. O. F.. South 
Greenfield, Mo.; Legion, Sedgwick. Kas .; 
Chocopee, Chceonee. Kas.; Gem, Nickerson, 
Kas.; Town Hall. Mooresville, Mo.; Won- 
derland, Wheeling. Mo.; Strand, Mt. Ver- 
non, Mo.; Fairway. Fortescue, Mo.; The 
Moore, Plainville, Kas.; Hickman. Lurav. 
Kas.; raramount, Lucas. Kas.; Colonial. 
Corning, Mo.; Universal, Phelps City, Mo.; 
I '-ric. Erie, Kas, : Midway, Hill City, Kas . 
Royal, Sheridan. Mo.: Gem, Grant City, 
Mo.; Palace. Powersville, Mo.; Star. Clyde, 
Kas.: Odd Fellows Hall, Dresden. Kas.; 
Electric, Galena. Kas.; Empire, Parnell, 
Mo.; Howard, Hollister, Mo.; Gem, Kan- 
sas City, Mo.; Electric. Clayton, Kas.; 
Colonial, Alma, Kas.; Alamo, Lawrence 
Mo.; Strand, Osape City. Kas.; Star, Ot- 
tawa. Kas.; Burford-Strand, Arkansas 
City, Kas.; Palace, Golden City, Mo.- Lyric. 
Liberty. Mo.; Star. Carrolton, Mo.: Opera 
House, Oxford. Kas ; Campbell. Maeksville, 
Kas.; Universal. Phelps, Mo.; Lyric, Grin- 
ned. Kas.; Harden. Marion. Kas.; Forrest, 
Deepwater, Mo ; Liberty, Parsons. Kas.- 
Kelley, Iola. Kas,; Whiteway, I.,- Roy. 
Kas.; Penn Valley. Kansas City. Mo'.; 
Lovewell, Lovewell, Kas.; Community, A. 
W. Tliarpe; Capitol. Oaksrove, Mo : Capi- 
tol, rtrain Valley. Mo.; Liberty, Blue 
Springs, Mo.; Auditorium. Slater. Mo.- 
Pearl, Alta Vista, Kas.; Strand. Deerfield. 
Kas.: Royal. Norborne, Mo.: Oderm. Har- 
din. Mo.; Electric Gredley, Kas.: Bailev. 
Waverly. Kas- Cozy, Fulton. Kas: Doric 
Odessa. Mo.; Gem, Hueroton. Kas.; Olive 
sr Joseph, Mo; Ulyses Ulvses. Kas.; 
Star. Marshall, Mo.; DeGraw. Brookfield, 
Mo.; Star. Neva-da, Mo.; Globe, Meade. 
Kas : Pearl, A.rma Ka.=- : Electric. Minden 
Mines, Mo.; Photoplay, Sc-h.-ll Citv. Mo.; 
Osage, Kansas Citv. Kas : Crook's. 

Howard, Kas.: Pastime, hoean, Kas.; Hip- 
podrome. Leavenworth. Kas.: Kmnress, 
Ft Scott, Kas.; He Luxe, Moline. Kas.; 
oy, St. Joseph. Mo ; Rex. Wi si Mineral, 
Kas.; Elite, Baxter Snrings. Kas ; photo- 
I'lay. Havensville Kas.; Royal. Seneca. 

Kas : New Pali Kansas Citv. Mo.: 

Opera Cuba. Kas- Community, Oneida. 
i i Pastime. Protection. Kas- Sunflow- 
er. Peabody Kas.; De Luxe, Spearville, 
Kas Ri ■■ Ma v, llle, M" Rex, roplln. Mo ; 
Rei i -. K.i- ]■ i. i-rvvale. 

Kas : Princess, Neodesha Kas.; Onera 
Wousi Belle Plains Kas- r, , hine, Jbp- 
lln. Mo; Rex. Mavsville Mo.; Palace. 
N'ashua, Mo : Columbia. Kan-:!- City. Mo 

26 Joe Rock Comedies 

For F. B, O. Release 

roe Rock, well known comedy producer, 
who recently completed two opes of 
two reel comedies starring Stan Laurel 
and Jimmy \ubrey, which p. 1',. n. is 
releasing, has signed a new contract 
with Standard Cinema Corporation, by 
the terms of which be will star! work 
- new series of twenty- 
six i i imcdie I- n the distributing com 
pany. 



"Fighting the Flames" 
Has Plenty of Fire 

For thrills and action in motion pic- 
tures it will be hard to beat the recent 
release of the Independent Film Corpora- 
tion according to Joe Silverman, man- 
ager. It is, as its name implies, a fire 
picture, only instead of having the fire 
as the big kick in the last reel this pic- 
ture has several fires. 

Engines dash down the street. At the 
last fire there is a most difficult rescue 
scene accomplished in which the hero 
has to lift the girl up to a roof when 
there is no other place to go. The res- 
cue is accomplished on a scaling ladder. 
Anyone who has ever tried to climb any- 
where on these portable broomsticks with 
rungs on the sides knows what a diffi- 
cult task this must be. 

The cast features William Haines and 
Dorothy Devore, who are supported by- 
David Torrence, Sheldon Lewis, Charlie 
Murray and William Welch. 

The great hit of the picture is made 
by Frankie Darrow, who j s sometimes 
known as the young Barrymore of the 
screen. He plays a very big part and 
is taking audiences by storm all over. 
It is predicted that a big place will be 
found for this little boy in the near 
future. 



THEATRES ENTER MODELS IN 
BATHING BEAUTY CONTEST. 

Many of the St. Louis motion pictures 
theatres have entered beautiful girls in 
the St. Louis Times Bathing Beauty con- 
test. The winner of the affair will be 
named "M^s St. Louis" and represent 
the city in the national championship at 
Atlantic City where ''Miss America" will 
be crowned by "King Neptune." 

The girls entered by the theatres and 
other business concerns will be known 
by the name of the house they represent, 
such as 'Miss Missouri Theatre." "Miss 
Grand Central Theatre," etc. 



■ CHEAPER TO MARRY" IN OMAHA, 
BISHOP PROVES ON STAGE 

Six real weddings held on successive 
nights on the stage of the Sun Theatre 
exploited a showing of "Cheaper to 
Marry" when this Robert Z. Leonard 
production played recently in Omaha, 
Neb. W. G. Bishop, Metro-Goldwyn ex- 
[iloiteer, tied up the Omaha Bee, which 
publishes morning and afternoon editions, 
with this campaign, and a vast amount 
of space, including cuts and special 
stories, was accorded by the Bee to 
procuring the names of couples willing 
to be publicly married on the stage. 

The sum of $25, a ring, license and 
minister fee, were offered each couple, 
and $600 worth of presents were donated 
by various merchants of the town, while 
free transportation to the theatre was 
provided by the Changestom Motor Co. 
The Brodegaard Jewelry Co. donated the 
rings and the Brandcis Floral Co. con- 
tributed bridal bouquets. The Rev. 
Henry De Long, a minister of Council 
Bluffs, la., crossed the river into Ne- 
braska to perform the ceremonies, and 
this local celebrity, who is 91 years old 
and has performed 1.027 wedding cere- 
monies, attracted much attention to tin- 
showing also. 

Twenty 24-sheets were posted, and 5 
slides and trailers were used in various 
playhouses throughout the town to ex- 
ploit the showing. The newspaper cam- 
paign was extended to three dailies al- 
together, and there was a special lobby 
display. A number of window displays 
were also a feature of this enormously 
successful ca m pa ign . 



New York.— Property valued at $3,000,- 
(M)0 has been leased by Metro-Goldwyn- 
Mayer for construction of the Circus 
Maximus in which the "Ben Hur" chariot 
races for Fred Niblo's gigantic produc- 
tion of the Lew Wallace play and novel 
will be staged. Construction of this 
enormous set is to begin immediately, it 
being planned to photograph the races 
the first week in September. 



"DRUSILLA WITH A MILLION" IS SURE-FIRE 

The writer had the extreme pleasure of viewing a picture that will win the hearts 
of millions. This picture, "Drusilla With a Million," an F. B. O. Gold Bond Special. 
will surely score big at every box-office. \nd that's putting it mildly. It should 
be one of the outstanding successes of the year and will unquestionably win many 
patrons for the screi n. 

"Drusilla With a Million" is not a lavish picture, though it is well mounted. It 
features Mary Carr. who will be remembered for her fine work in "Over the Hill," 
and, speaking of that production. "Drusilla" should score an even greater record than 
that production did. It should stand long runs and even repeat bookings. Marx- Can 
has justly earned her laurels as "the mother of the screen." And no doubt all who 
sec her in this latest effort will concede that she has done the finest piece of char- 
acter portrayal in her career. 

Briefly, the story is one of a charity inmate of an old ladies' home who inherits a 
million dollars. Some one reading of this leaves a child at the door of her newly 
acquired mansion. She takes it in, and soon the news is spread broadside, with the 
result that within ten days, the mansion i- turned into a veritable nursery. The old 
lady has always wanted babies and here she is given her life's desire. The way sin- 
fondles and indulges these little tots is both touching ami amusing. There is a goodly 
share of comedj ami pathos. \.nd with this a beautiful romance between Priscilla 
Bonner (who, l>v the way, is a comer) ami Kenneth Harlan. Intermingled with it 
all i- a plot of intense interest, Harlan being the rightful heir to the million dollars 
and Mis-, Bonner, a waif who wins bis love away from tin- daughter of the family 
lawyer. The action is tense and dramatic and the courtroom climax is nothing short 
of a "hair raiser." 

"Drusilla With a Million" is a story of the simple ami homelj type, but it's sure- 
fire luff at the box-office. It's a 100 to 1 sbot winner. 

—BEN SHLYEN. 



August 1, 1925 



THE REEL JOURNAL 



Page Fifteen 



■k , . — -_ •_ . . . 

a\^±LJ\Lj pictures are what you want, 
Mr. Exhibitor,-- Here They Are! 



"Fighting 

the 

Flames" 

Engines dashing down the 
street. Action galore, thrill- 
ing rescues — a spectacular 
drama of courage, pathos and 
love that will draw and please 
the whole family. 

Starring 

Dorothy Devore and 
Wm. Haines 



a 



Th« 



Foolish 



Virgin" 



Thomas Dixon, not unlike 
Rudyard Kipling, made a 
notable contribution to the 
problem of the world's fools 
in his popular novel 'THE 
FOOLISH VIRGIN." He 
delves into the secret re- 
sources of the heart and 
brings home the everlasting 
truths. 



Elaine 



Starring 

Hammerstein 



"A Fool 

and His 



Money" 



A Delightful Romance from 

the Story by 

George Barr McCutcheon 

with 

STUART HOLMES 

ALMA BENNETT 

Charles Conklin 

Eugene Besserer 

Edwards Davis 

Lon Poff 

and Starring 

Madge Bellamy and 
Wm. Haines 



"THE MIDNIGHT EXPRESS" 

Breaking all records everywhere as the 
greatest railroad melodrama of the age 

"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine 
Hammerstein. 



"THE PRICE SHE PAID" 

From the popular novel. Starring Alma 
Reubens and Frank Mayo. 

"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. 0. sign. 
With Elaine Hammerstein. 



"THE MIDNIGHT GIRL" 

With Lila Lee and Gareth Hughes 

"ROMANCE OF AN 
ACTRESS" 

HUNT STROMBERCx SPECIAL 



"WHO CARES" 

A box-office melodrama with Dorothy De- 
vore and Wm. Haines. 



COMING 



"A MAN OF IRON" 

Starring Lionel Barrymore 

"SUNSHINE OF PARADISE 
ALLEY" 

DAVID KIRKLAND PRODUCTION 



Independent Film Corporation 



115 W. 17th St., 



JOE SILVERMAN. Mgr.. 



Kansas Cilv. Mo. 



Universal Cap 

Critics praise - 

Theatres 



REGINALD 

DENNY 



Last Week at the 

STRAND 

THEATRE 



"I'LL SHOW YOU 
THE TOWN" 

From Elm er Davis' Famous Laughing Novel 
A Harry Pollard Production 

"Excellent hot weather entertain- 
ment. The audience roared!" 
— Mordaunt Hall in theN.Y. Times 

" Don't miss this one! A fast farce. 
Perfect in every way!" 

-N. Y. Herald Tribune 




^DAlWeMlUKOU 



^KMmwnsfr^™' 



M^^S^ 8 ® 



KOTonMJOUfiHM; CEBa } 




i<ft,J&»&»k& u » rom 



"A hilarious knockout! A wow!" 
— Dorothy Herzog 

in the N. Y. Daily Mirror 

"Delightful entertainment for any 
audience. Uproariously funny!" 
— AlmaTalley in theN.Y. Telegraph 

"A sparkle about it that spells enter 
tainment!" 
— Mildred Spain 

in the N.Y. Daily Neu>s 

"Enough action to pack the film with 
solid laughs!" 

— N.Y. Evening Journal 

" KecpB one laughing almost con- 
stantly!" — N. Y. American 

"Easily Denny's best picture. Never 
falters!" —N.Y. Telegram 



SIEGE 



This Week at the 

CAPITOL 

THEATRE 



STARRING 

VIRGINIA VALLI 
and EUGENE O'BRIEN 

From the Novel by Samuel Hopkins Adams 
A Svend Qade Production 



I 



a®*)* * 






"MZ^^S"^' 



'A stirring, powerful photoplay. Vir- 
ginia Valli, Eugene O'Brien and 
Mary Alden, contribute first rate 
performances. 'Siege' is a real 
achievement!" — N- Y. Sun 



"'Siege' is the best moving picture 
that has happened into town for 
many weeks. We enjoyed every 
minute of it. Unusually interest- 



ing! 



-N. Y. Eve. Post 



":— ■—"--'- 



'Excellent film. 'Siege' is splendid. 
We have never seen Virginia Valli 
in such rare histrionic form!" 

-N. Y. Daily Mirror 



"An outstanding good picture, full 
of heart interest and dramatic sus- 
pense, and expertly directed by 
Svend Gade." — Morning Telegraph 



Booking Like Sixty 

d White List 



UNIVERSAL 



Lres Broadway! 



owds applaud! 



r 



ean up 



r 



DANGEROUS 

INNOCENCE 

STARRING 

LAURA LAPLANTE 
EUGENE O'BRIEN 



From the story 

"ANN'S AN IDIOT" 

by Pamela Wynne 

Directed by Wm. Seiter 



Last Week at the 

PICCADILLY 



THEATRE 




"Very charming. Well developed. 
One can't ask much more!" 

— N. Y. Evening Journal 

'Triumphs! Miss La Plan te does very 
nicely." -N. Y. Sun 

"A flaming box office title. Engaging! 

Lovely!" —Mildred Spain in the 

N. Y. Daily News 

"A good picture! Charming! All the 

interesting features of the book!" 

— N. Y. American 

"Delightful entertainment. Hag 

everything demanded by the box 

office." — Alma Talley in 

N. Y. Morning Telegraph 

"Catches one's attention. Amusing! 
Valid charm!" — N. Y. Telegram 

"Moving . . . human . . . convincing!" 
— N. Y. Evening World 



THE 

TEASER 



This Week at the 

STRAND 

THEATRE 




STARRING 

LAURA LA PLANTE 
«>ith PAT O'MALLEY 

From the Wm. A. Brady Play by Adelaide Mathews 
and Martha M. Stanley 

Directed by Wm. Seiter 



'"Snappy entertainment packed with 
big moments and love interest. 
Laura La Plante is given plenty of 
opportunities. She cashes in on 
them all!" -N. Y. Daily Mirror 

i 

"A fresh, delightful comedy that hits 
the high spots !"— N. Y. Daily Neu/s 

"Laura La Plante is at all times cute 
1 and appealing. This young lady 
^ will doubtless go far!" 

— N. Y. Evening World 

''Fast moving. Well handled and 
managed with skill. Laura LaPlante 
is getting better and better!" 

— N. Y. Evening Post 

"A very enjoyable picture ! " 

— N. Y. Evening Journal 

"Scintillating comedy drama. Some- 
thing different. Sends you away with 
a smile!" — Morning Telegraph 




ss, «sr- 



88orU> 




us the Pictures 



54 



White Pictures 
White Treatment 
White Contracts 



Page Eighteen 
ffcts>o= ji " i ; 



THE REEL JOURNAL 



August J. 14 



LOOK BEFORI 

Your Audience In 



8 



Big Independent 
Exchanges of St. 
Louis and Kan- 
sas City are full 
willing to let you 
look at their pro- 
duct before you 
Book! 



Down through the centuries of trade and commerce has 
existed that premiere requisite of understanding between buyer 
and seller — the right of the buyer to inspect the merchandise. 
This principle has been the life of trade since the time that 
man first began to exchange a stone hatchet for a bundle of 
fagots. Today, the merchandising agencies throughout the 
world are more than ever upholding the principle of display of 
their wares. They are glad to show their goods. They are 
trying to offer the public a fair chance to find true values. 

When you go to your merchant to buy shoes, does the 
merchant ask you to purchase a pair that you have never 
seen? Would you buy a motor car on promise alone — or a 
house — or a set of furniture? 



I 



ASSOCIATED INDEPENDENT FILM EXC1 






ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 

UNITED FILM EXCHANGE 

3314 OHve St., Sam Werner, Mgr. 




List 1, 1925 



THE REEL JOURNAL 



Page Nineteen 



aie^ 



fOU BOOK! 

ks Before It Pays 



Then why, Mr. Exhibitor, do you allow any distributing 
organization to sell you a block of pictures on the strength of 
the pretty stills in the press book? Think what this 
means? Surely you're denying yourself the established right 
of centuries of commerce! Regardless of all concessions of 
the trade, you should ' Look Before You Book," and remember 
that "your audience looks before it pays." 

The eight great independent exchanges of St. Louis and 
Kansas City are full ready to show their pictures. They don't 
ask you io gamble in June on January's needs. They exist 
solely on the merit of their product. To them, you're the 
Judge! Book Independent pictures as you need them. 




slGES OF ST. LOUIS AND KANSAS CITY 



KANSAS CITY 



MIDWEST FILM DISTRS. 

130 W. 18th St.. E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr., F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, M«r. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Joe Silverman, Mgr. 



=»<s^sg>. 



Page Twenty 



THE REEL JOURNAL 



August 1, 1925 



piiinmiiiHiiiiiiiiiiiiiiiiM 

I GREATER MOVIE SEASON 

1925-1926 

I ALL FOR ONE-ONE FOR ALL 

Celebrating the 29th Birthday of Motion Pictures 



PUT!!! 



How to Conduct Your Drive: 

What to Use 



ten to Start — 
When to Finish Job 



I lire is a campaign, complete in every particular, for trie celebration of the 
opening of Greater Movie Season. 

Go over it carefully. Eliminate the things that don't fit into your campaign and 
the schedule that remains will be a plan of operation for you. 

We take it for granted that your Greater Movie Season is to open Monday, 
August 3. 

If your committee has decided to open 'the season at a different date, adjust the 
dates accprdinglv. 

THIS WEEK 

Order all your material from the manufacturers as listed in this section. This 
material will be shipped C. O. D. and the cost of postage or express will be added. 

Order all the local printing that you will need. 

Call upon the editor and advertising manager of each local newspaper and outline 
i In campaign and obtain their pledges of support. 

Newspapers should be asked to print a publicity story telling of the organization 
of the campaign. 



Starl your parade committee to work. 

Start after indorsements from gover- 
nor, mayor and city organizations. 

Mart laying out your publicity and 
advertising. 

Make your contract-; for billboard 
space. 

Print your ribbons reading, "It Starts 
August i." which are to be worn by thea- 
tre employes with the Big Greatet M 
on buttons or badge-. 
NEXT WEEK 

Start teasers in the theatre programs 
in small copy in newspapers, reading 

It Starts August 3. What? G. M. S. 

Use the same copy on lobby displays 
and on slides. 

i ,• ads, posters, etc., ready for the 
big smash next Sunday. In the middle 
of the week, tell a little more with copy 
i eading 
*********** 

Be Ready for it On August 3. * 

What? * 

Greater M. S. * 

*********** 
\ . 1 the next day gn c awa y tin ire of 

i '■ i with 

*********** 

* Get Ready! Let's Go! It Begins * 

On August 3. * 

What? * 
Greater M. Season. 

******** ^: * * 

B ■ lining immediately to cut loose 
with your newspaper publicity. Make 
one, with interviews 
with exhibitors, lists of new pictures and 
i tatement about the national campaign, 
part. 
I [ere' w hei e the new spaper 
to i onducl the national pi ize i ontest 
should mala' its opening announcement, 
h the list of prize . ! ■ il and nal ional, 
lv ri 
small newspaper advertising. 

! ] ants. 

Posl i lieets, yith a fout beet 



date added, telling the date of opening 
and giving the names of the theatres that 
arc participating. 

Start your slides and trailers. 

(airy your small advertising and more 
publicity through the week. 

Your small posting and window cards 
should be up. 

Your slides and trailers should be run- 
ning full force. 

Smash then with your newspaper ad- 
vertising and publicity — but hold back 
the knockout punch for the following 
Saturday and Sunday. 

Shoot out, one after the other, speak- 
novelties, street banners, leading up 
to the big parade on Saturday or Monday. 
SATURDAY, AUGUST 1 AND 
SUNDAY, AUGUST 2 

Shoot the works! Here's where your 
biggest advertising and publicity is re- 
leased. 

Newspapers should run editorials and 
cartoons 

Issue your proclamations from governor 
and mayor. 

Hold special matinees all week for kids, 
giving away buttons, balloons, etc. 

Release your merchants' cooperative 
advert ising. 

Distrubute herald- and novelties. 

If your newspapers are getting out spe- 
cial Greater Movie Season editions, hen's 
the date for them to be released. 

Break OUf your theatre decorations. 
I ovei the fronts with flays, banners and 

Stem il the Streets and sidewalks. Paint 
arrows in front of and leading to the 
theatres. (For this you should have ar- 
ranged foi pecial permission from the 
ials.) 
The ministers with vhom you ha\ e at 

;ed iin .us on motion pictures 

1 1 ■ 'u hi preach thet i Sunday, August 2. 

Feature youi news reels, which will 
show pn tin i- "i the I ." \ngele I ii eater 



Movie' Season parade. 

Your window displays should break out 
on .Monday, August 3. 

Merchants should be using the Greater 
Movie Season cut in all their advertising. 

T!iis is the week in which you stage the 
big show, holding back only enough for 
n on sbots in the two weeks following. 
The Remainder of the Campaign 

Keep things going until you get into the 
last of August or the first of September. 

You have started them coming. The 
shows you have delivered have convinced 
them that you are delivering the goods. 

Send out speakers following up — telling 
the people how you have demonstarted 
the entertainment value of motion pic- 
tuns, bow you have made good on your 
pn anise. 

Carry this same thought through your 
advertising and publicity. 

All theatre advertising should continue 
to carry the Greater Movie Season cuts 
and every picture and short subject 
should be advertised as "A Greater Movie 
season picture." 

Keep fresh Greater Movie Season pos- 
ters in front of the theatres. 

Gradually your campaign ends. 

You have built business for August. 
And you're well under way for a great 
fall and winter. 



NOT a Greater Movie 
WEEK 



Greater Movie Season is not a cam- 
paign to bring the public to the the- 
atres during a certain definite period. 

It is a celebration of the opening of 
Greater Movie Season. 

Get that right. 

1 lie Greater Movie Season begins 
in August. 

It continues throughout the year. It 
is the beginning of a season of su- 
perior pictures. 

You must put over the idea that the 
m is opening in August and that 
the people should come in at the start 
and keep coming from then on. 

It is a campaign to get everybody 
out of their homes and into the the- 
ai i ' in August. 

doing to theatres is a habit. 

A great many people get out of the 
habit during the summer time. 

The celebration of the opening of 
Greater Movie Season — the announce- 
ment that now is the time to get back 
into the habit of seeing good enter- 
tainment — starts them going again. 

And if your shows are right they'll 
keep on coming. 



August 1, 1925 



THE REEL JOURNAL 



Page Twenty-one 



HOW TO ORGANIZE A 

BUSINESS-PULLING PARADE 

Hands! Decorated automo- 
people, all moving down the 



Parade ! 
biles, float 

street between flanked spectators. Ban- 
ners flying, cameramen busy along the 
route — stories and illustrations in tomor- 
row's papers — scouts marching by, am- 
bassadors of business and pleasure, bands! 
That's how Greater Movie Season 
should open everywhere! 

And it's easy to organize! The 
cost is little compared with the im- 
mediate return in publicity and box- 
office gains ! 

Sit down and arrange this parade on a 
basis of, say, six theatres co-operating. 
First of all you want floats, because they 
are sure attention-getters. There should 
be one devoted to Greater Movie Season. 
Here's a suggestion : A three tiered plat- 
form, painted gold and white, mounted 
on a truck, surmounted by a throne which 
can be made from three-ply or ordinary 
compo-board. Here sits a girl — the Sym- 
bol of the Screen. A carpet runs down 
the front of the platform from the foot of 
the throne, and on each tier portraits of 
well-knows players, which can be stock 
one-sheets that most exchanges carry, are 
pasted with a lattice strip around each as 
a frame. Observe the effect : a pyramid 
of stars with Greater Movie Season as 
its apex. 

Go into conference with merchants, 
manufacturers and stores whose 
goods have some connection with the 
screen. 

The book store, for instance. A huge 
reproduction of the latest "best seller" 
will make an excellent display — a profit- 
able one to the store. Fan magazines 
might be another exhibit if you work 
through local distributors. Their covers, 
enlarged and mounted on a four-sided 
muslin framework will focus attention not 
only upon the publications but upon the 
screen generally. Many people do not 
realize how entertaining this fan litera- 
ture is. More readers mean more patrons. 
New model automobiles, to synchronize 
with the new model movies, should prove 
interesting if they reach local agents in 
time. 

It is hardly to be expected that depart- 
ment stores would show new style dresses 
under such circumstances, but every store 
carries some line for which some basis of 
cooperation can be found. 

Real estate offices can be brought in, 
perhaps. Where a new development is 
taking place a tie-up with the "old and 
new'' movie of Great Movie Season is 
obvious. 

On a revolving sign, cylindrical or 
cubical, it doesn't matter, first the tract 
of land before development, then its pres- 
ent condition with attractive bungalows 
springing up, finally a definite picture of 
its future, all could be painted. That will 
prove a fine selling argument for the 
realtor. 

Comb the commercial field thor- 
oughly. The more floats, the wider 
attention the parade commands and 
the stronger Greater Movie Season 
is driven home! 

GREATER MOVIE SEASON CAN 
BE MADE NOT JUST A DISPLAY OF 
PICTURES BUT A DISPLAY OF THE 
CITY'S BUSINESS PROGRESS AS 
WELL! 



should be commandeered for decoration. 
But that should not be difficult. For some 
people a parade possesses a certain fasci- 
nation ; they like to participate, to pass 
through cheering crowds, to appear im- 
portant in the scheme of things. Human 
nature! But human nature made movies 
and there's no reason why little vanities 
cannot be turned to box-office account. 
And now the bands ! 
You'll need music. What bands are 
available? The Boy-Scouts? The Chief 
Scout Executive has pledged their sup- 
port. Take the matter up with the local 
commander; invite both boy and girl 
scouts to enter the parade and don't over- 
look the illustrated suggestion on page 
2i of this sheet: Youngsters carrying 
'■■iters that spell Greater Movie Season. 

Your own orchestra might be combined 
t" swell the music of the march. Military 
bands, town bands, school bands — who- 
ever blows brass or beats a drum should 
he lined up for the big parade. 

It's worth appointing a committee to 
make this parade the big play of the 

season 

It means attention! It means 

newspaper space! It puts right up 
to your opponents the size of the in- 
dustry they're butting into. 



this campaign; bul before publishing the 
copy suggested below as an advertise- 
ment, all arrangements should be madi 
with the mayor to issue the requested 
proclamation, thus avoiding the possibil- 
ity of a refusal on his pari and tin- conse- 
quent weakening of your public appeal. 
An Open Letter to the Honorable (name 
of Mayor), Mayor of (name of town) 
Your Honor, the Mayor: 

You have in addition to van spe- 
cific duties as chief executive, a 
broader responsibility. We citizens 
look to you as our spokesman and 
mentor in civic affairs that are not 
strictly routine. Such responsibilities 
you have ever promptly and bril- 
liantly met. 

This thought now occurs : 
Greater Movie Season, a national 
demonstration of the finest photo- 
plays yet produced, begins August 3. 
Hie theatres of this city are partici- 
pating in the celebration which has 
this aim: to reveal at its best the 
greatest and truest American art; to 
enhance popular appreciation of that 
art and the happiness it spreads. 

Will you not officially proclaim 
August Greater Movie season and 
give to this movement the weight of 
your indorsement that citizens, who 
look to you for guidance, may enjoy 
the full degree of pleasure that mo- 
pictures of today extend? 
Follow this advertisement with the 
Mayor's proclamation, and thereafter an- 
other letter acknowledging his support. 
1 1 a parade is arranged, similar thanks 
should be extended to the police chief 
and traffic authorities. 



OPEN LETTER TO MAYOR. 

To give special pictures more or less a 
civic importance, several exhibitors have 
run open letters to public official 
cerning them. The idea fits neatly into 

^SLIDEJT 

Below are reduced reproductions of four beautifully 
advertising for Greater Movie Season. 

These slides carry out the spirit of Greater Movie Sea, on and should be used 
for the two weeks preceding the opening. 

Photo Repro Co., Inc., has made a special price, for exhibitors who are cele- 



1 slides for advance 



brating Greater Movie Season, of fifty 
includes postage 

Order slides from Photo Repro Co., Inc., 
City, New York. 



cents for the set of four slides. The price 
Hunters Point Ave., Long Island 



Ce^&g 



/// 



.?. 






Qhisiofieatfe joins in the 
Screens National Celebration ! 

"Von will find the new Seasons 
pictures better than ever ■*■■*■ 




BIG, J 
D0IN5 



GREATER MOVIE SEASON 

meant morejqy for everybody # . 

Watch lot the bigaews- and (nti* I 




The New Season's 
Pictures «w/te4tw 

ffiere 'J I be a seat (btyou/ 




Natural 



cars as possible 



Page Twenty-two 



THE REEL JOURNAL 



August 1, 1925 



HERE ARE IDEAS FOR STORIES 

LOCAL REPORTERS CAN WRITE 



Your newspapers want the local angle. 
Every city can't be Los Angeles or New 
York where- production automatically 
creates interest in film activities; but 
production is only one point in the fas- 
cinating business of devising .screen enter- 
tainment. How many stories are there 
behind your own screen? How you clo 
things, how you forecast failures and 
successes, local movie history, who made 
n ; all are the nucleus of feature stories 
acceptable to editors. 

The following suggestions can be 
handled by your publicity man or taken 
up with newspapers as staff assignments. 
Go through them carefully, select those 
best fitted to your needs. Greater Movie 
Season depends on the extra local in- 
terest you create in your own theatre as 
well as in the pictures you show. 

The Inquiring Reporter: This is a 
popular feature with many news- 
papers already. If one of the local 
journals runs this regularly, suggest 
as the topic for the day before 
Greater Movie Season opens : "What 
was the first motion picture you saw 
and what do you remember about it?" 
In the event that you are unfamiliar 
with the inquiring reporter, the idea is to 
assign a man to ask the above question 
of six or more people encountered casually 
on the streets, to reproduce briefly and, 
if cameramen are available, to run half- 
column cuts of each person beside his or 
her statement. Because the screen is 
twenty-nine years old — older than half the 
people who now patronize it, but younger 
than the other half — the inquiring re- 
porter should elicit an interesting and 
varied response. 

How a prologue is arranged. How it is 
rehearsed. Brief interviews with those 
who take part, with special reference to 
any performer who received a start in 
prologues and who has since made good 
as a public entertainer. The motion pic- 
ture theatre has not been considered a 
school to develop singing, dancing or mu- 
sical talent. So the fact that this is an 
unrecognized phase of its activities pro- 
vides a sound story angle. 

Players born in your town : Most towns 
have contributed to the screen's person- 
nel, and the identity of these people is 
generally well known. In any case, studio 
directories containing date and place of 
birth are in almost everyi exbj.bito;r's 
hands. Suppose William Smith, a popu- 
lar player, originates in your town, a fine 
story lies in discovering people who knew 
William Smith years ago and interview- 
ing them on such topics as "When I went 
to school with William Smith" or "What 
I remember of William Smith." If the 
player happens to be a girl, so much the 
better because of the wider appeal femi- 
nine reminiscences invariably have. 

Tears and smiles from the orchestra 
pit : Interviews with the organist or 

musical director who Frequentlj have in- 
ter* ime, pei sonal experiences illusti .it 
ing what the public likes in music with 

I In inu\ ies. 

Tlie girl in the ticketbnx : Either she 
"t- the theatre ushers have a worthwhile 

torj to tell, revealing human nature as 
they observe it through the paj window 
or down the aisle. How long have lome 
patrons been attending the theatre? Who 
is the most constant attendant? Develop 
the fact that these girls listen to i -in 



ment during the performance, and from 
their reports it is possible to judge just 
what sort of pictures should be booked 
lo satisfy local taste. 

Where movies started in your town : A 
story beginning with the first nickelo- 
deon, reminiscences of the old days, to 
what extent movies have grown locally, 
the investment they represent. Who was 
the first banker in town to finance a mo- 
tion picture theatre? Who was the first 
expressman to handle a can of films? 
What did he think about it? A chance 
for a little human interest there. The 
old expressman holds the can; he scarcely 
understands what it is at first ; never 
realizes that before long, 50,000,000 will 
depend on tins like that for their weekly 
amusement; once a can broke open and 
he saw film for the first time — tiny little- 
figures in each frame, yet possessing a 
potency for worldwide entertainment. 
Certainly the expressman has carried the 
stars to fame. 

The man in the box: The projectionist 
speaks his piece. Every now and again 
a compositor is brought to light who has 
set copy for a dozen or so famous nov- 
elists or poets before they achieved suc- 
cess. An operator should be able to re- 
late a similar tale, harking back to the 
beginning when six or eight now world- 
famed players worked together in a single 
reeler. The operator also represents sta- 
tistics. How many reels lias he run in. 
say ten years of service? How main 



Mayor Urges City 
Join in Greater 

Movie Season 



Offical endorsement of Greater 
Movie Season was given yesterday by 

Mayor , who issued the 

following proclamation urging citizens 
and industrial bodies to co-operate in 
the national screen celebration : 

"To the citizens of , 

Greetings. 

"To impress the importance and pos- 
sibilities of motion pictures and to 
signalize the immense advances the 
art has made, a national celebration to 
inaugurate the Greater Movie Season 
will be belli in August throughout these 
United States, 

"It is desired to enlist the people of 

in this movement 

which has the support of many great 
civic, industrial and social betterment 
i irganizations. 

"Because of the prominent place mo- 
tion pictures hold in the public regard, 
their qualities of entertainment and 
their educational influence. I hereby 
urge the citizens and commercial bod- 
ies of to participate 

in Greater Movie Season that screen 
art may continue to advance to our 
personal happiness and industrial good. 
(Signed) . ... 

"Mayor." 



feet do these reels total? How many 
times around the world would this cellu- 
loid run? Actually his performance 
amounts to stripping the equator off the 
globe and winding it through his sprock- 
ets that number of times. 

Books and the screen : An interview 
with the public librarian on how pictures 
promote the circulation of books. The 
important experiments conducted by the 
Cleveland public library, which are avail- 
able, might form the basis of such an 
article while the idea might be presented 
to the librarian with sufficient persuasion 
to induce him to extend co-operation now, 
even though he has not done so in the 
past. 



Pltui for Greater Movie SedSon 



BOOST GREATER MOVIE SEASON 



Dcr^Dt 



Ccores of beautiful 
^theatres, throughout 
the west, designed by us, 
through their far-famed 
beauty and comfort, are 
making 

Greater Movie 

Season Greater 

All the time! 



More than 100 theatres 
designed by us in the 
past 20 years. 

All of them still up-to- 
date. 



Hereon 



Boiler Bros. 

Theatre Architects 

1 14 W. 10th St.. 'Kansas City, Mo. 
140 Douglas Bldg., Los Angeles, Cal. 



August 1, 1925 THE REEL JOURNAL Page Twenty-three 

PRACTICAL EXPLOITATION STUNTS AND IDEAS 



Traffic Department 
Tieups. 

'I he traffic department is generally the 
exhibitor's friei d. And for Greater 
Movie season advantage should he taken 
of that friendship; for while cooperation 
in the past for individual pictures has 




aided the authorities in enforcing regula- 
tions, this time the tieup can be regarded 
only as a return favor, although if a 
mayoral proclamation indorses the sea- 
son, bannering the stop go standards 
conies under the head of departmental co- 
operation. 

The illustration is self-explanatory; a 
very neat banner, painted both sides, 
large enough to be seen at some distance, 
is hung to the traffic stands. And traffic 
stands occupy the best advertising loca- 
tions in town. Results will justify the 
time and effort required to put this stunt 
over. 



MAILING CARD COPY FOR REGULARS 



Your'e Invited to the Biggest 

Party We've Ever 

Heard About! 

Greater Movie Season is coming to Blankville, 
August 3rd. It's the screen's first nation-wide cele- 
bration, with all the stars, all the fans, all the theatres 
participating. 

The folks in the studios want to say 'Thank you" 
for past encouragement and reveal the splendid en- 
tertainment the future holds. 

And the Grand Theatre joins with the finest thea- 
ters in America in presenting the new season's mo- 
tion pictures meritoriously. 

Happy days! Happy nights! Happiness in every 
hour of August, every moment of Greater Movie 
Season ! 

(Signed) John Doe 

Grand Theatre, Blankville. 



Great Movie 
Season Attractions 
at the Grand. 

(List the month's 

principal bookings) 

Why not show this list 

to a friend who doesn't 

go to movies as a rule? 



GRAND THEATRE 
Richmond 



Mr. William A. Smith, 
12.3 Richmond Avenue, 
Richmond. 
Dear Mr. Smith, 

For a long time we 



have missed you from the Grand Theatre. And we have 
wondered.. Perhaps when you last saw a motion picture you failed to realize fully 
the enjoyment you sought. 

But today it's unfair to judge motion pictures by what they were five or 
years ago — or even last year. 

Remarkable advances have been made. 

So may we not invite you to see the changi 
authors and players have wrought in the screen 
arrived. 

During Greater Movie Season, beginning i 
productions reflecting the screen's highest achievements to date will be exhibited at 
leading theatres throughout America— at the Grand Theatre in Richmond. 

Each performance will represent our utmost in screen selection, musical accom- 
paniment and to create pleasurable personal environment. 

'But rather than offer our opinion of the new standards of entertainment motion 
pictures have reached— we would welcom e yours. 

This letter is intended for dispatch to residents who rarely attend your theatre. 
Influential citizens who are not on your mailing list should he aimed at" particularly. 
As a means of securing from your patrons names of relatives, friends and acquaint- 
ances who do not customarily see movies, the announcement printed below he in- 
stiled in your programs. 



ten 



the world's most talented artists, 
The era of greater pictures has 

August, the first of the>e new 




The Biggest Boosters During Greater 
Movie Season Will Be The Hundreds of 
Showmen, Throughout The Nation, whose 
SIMPLEX PROJECTORS, Day After Day, 
Are Giving The World's Finest Projection. 

"ASK THE MAN WHO USES ONE." 

YALE THEATRE SUPPLY CO. 



Simplex Type "S" 



108 West 18th Street 



Kansas City, Mo. 



PRACTICAL EXPLOITATION STUNTS AND IDEAS 



Street Cars Gain by Sea- 
son; Use Display 

Boards in Return 

Greater Movie Season makes people use 
the street cars. Trolley companies should 
be interested in that for the extra revenue 
the season means to them. Almost every 
car carries a poster front and hack, exhib- 
itors frequently holding the contracts for 
these spaces. In this instance, however, 
that space should either be donated or else 
made available at a considerably reduced 
figure. Almost every extra patron the 
theatres attract is an extra fare as well. 
There's the angle from which to approach 
the car company for the display boards. 

The same applies to car cards inside. 
The usual reply to such requests is that 
the advertising is entirely in the hands of 
some national or local advertising agency. 
Nevertheless the company generally re- 
tains certain positions for its own pur- 
pose and those are worth aiming at. 

To the controlling agency the extra pas- 




sengers mean extra attention for their ad- 
vertisers when the contract comes Up for 
renewal. A little persuasion might cap- 
ture an agency space even though the 
company has none of its own available. 
Where advertisers use a weekly change 




Mcyne btttv than mmt/ /et's go? / xl&Yf, 

Greater fm% 



Movie Season v 



of copy, it's worth while trying for a 
Greater Movie Season line on such cards 
also. 



Weary of Things? 

Go to the Movies 



By the Rev. Dr. H. R. Rose, Univer- 
salis! Church of the Redeemer, 
Newark, N. Y. 



God gave us motion pictures just 
in time to prevent civilization from 
blowing up. We live in an age of 
highly specialized industry and the 
daily tasks of most of us arc so hum- 
drum that we must seek diversion or 

1"' ie insane. Tin- motion picture 

provides an effective and inexpensive 
cure for ennui. 



Banners Get Attention 

Banners for a banner season ! That's 
one of those natural ideas! And with a 
celebration possessing the civic aspects of 
Greater Movie Season there should be 
little difficulty in overcoming municipal 
regulations that forbid swinging sky signs 
from one side of the street to the other. 




Choose the busiest corner and work for 
permission to fly your banner there. 
Make it of stout canvas, painted in colors 
that ring against the background. Why 
not a large size reproduction of the ac- 
cessory 'banner? Stick to the slogan 
"They're better than ever — Let's go!" if 
you are working on your campaign single 
handed; but if merchants, clubs and au- 
thorities generally have co-operated, let 
your copy convey a suggestion of civic 
importance. "(Name of Town) Celebrates 
Greater M°vie Season. Let's Go!' 

If the mayor has issued a proclamation 
covering the festivity that should be stat- 
ed on one side of the sign : Mayor 

Proclaims August Greater Movie Season! 
Let's Go! 



Dress Up the Cars! Three 
Auto Stunts. 

Beflagged automobiles get attention 
quicker than anything on the road — Some- 
body's going to a celebration ! How 
many cars can you marshall to be dress- 
ed and bannered? 

Then there's the 
radiator card. In 
some cases private 
car owners — friends 
of yours — will use it; 
but certain and ef- 
fective distribution 
can be secured 
through the taxi com- 
panies, public cars 
and on the delivery 
vehicles of depart- 
ment stores, etc. Any store co-operating 
with you in the other phases of Greater 
Movie season campaign should be willing 
to carrv such a card as this. 




But 



Stencil the Street- 
Be Careful! 

Here's a street stencil that the bard 
ware man can stamp out of tin quickly. 
i heaply, to any size you like. You know 
the stunt. Stencil your message in white 
.it the traffic lines, parking spaces, street 
intersections and wherever it can be used 
without causing annoyance. But don't 
try it at all without permission. Don't 
snipe I 

Greater Movie Season has one purpose, 
the making of friends for your theatre 
and the way to make friends is first to 
think of the other fellow. Even if per- 



Greater 
Mnvie Season 



mission for stenciling is granted, be dis- 
criminate in your selection of spots. Cit- 
zens don't want to come down town some 
fine morning and find the sidewalks dis- 
figured; merchants aren't pleased to open 
their front doors, and see their entrances 
defaced. So confine this stencil to places 
where people are used to street markings, 
and paint with a whiting that is not 
permanent. Do the work neatly, then no 
one can protest. 



Guide Business in With an 
Arrow 

Fifty or a hundred of these cut out of 
wood at the mill won't cost much. Nail 
them to trees, posts, fences, etc., along 
the right hand side of the most populai 



Greater 
Movie Season 



KEEP GOING 



automobile roads leading into town, start- 
ing a few miles out. Red immediately 
attracts a motorsit's eye; so run your 
letters white on a red ground. Put these 
up the day Greater Movie Season opens. 



Hire a Knight for a Day 
— or Two. 

Quite a distinctive touch can be given 
to outdoor ballyhoos by employing a 
medieval knight to act as herald for the 
occasion. Any theatrical constumer can 
supply the robe: and armor ; most livery 
stables and riding schools have a white 
horse available — and white is preferred 
to all other colors. 

Greater Movie season advertising 
should be worked into the saddle-cloth 
and upon the horse's regalia, while the 
spear the knight carries should have an 
announcement on its pennant. 

Send him out both before and during 
the season . 

If the publicity allocation will bear the 
expense, let the knight be accompanied 
by his ladyfaire; a girl with long hair 
blowing over her shoulders, and riding 
sidesaddle. The couple will command at- 
tention and create talk. 

And that's what the theatres want. 




August 1, 1925 



THE REEL JOURNAL 



Page Twenty-five 



TRY AN OLD FASHIONED MOVIE SHOW 



An Old Fashioned Movie Show offers 
a good comedy stunt and serves to illus- 
trate the advance made in motion pictures. 
It is, therefore, especially appropriate for 
Greater Movie season, and can be staged 
at very little expense. 

Book an old one or two reel film from 
an exchange. Make scratch slides. Re- 
hearse the show so that the operator, 
musicians and singers follow their cues. 
Advertise it and the whole town will talk 
about it. The "Old Fashioned Movie 
Show," of course, should precede your 
regular feature on the program. 
Here is an outline of a show used : 
Introductory set of slides, played to the 
tune of "The Old Oaken Bucket." 
Slide No. 1— "Old Time Movies." 
Slide No. 2— 
How well we remem-ber the old fash- 
ioned mov-ies, 
When in-juns and cowboys were just in 
their prime. 
Slide No. 3— 
Five reels full of dram-a, 

A News and a Scen-ic. 
A Mack Sen-nett Com-ic, 
And all for a dime. 
Slide No. 4— 
When sweet Mary Pick-ford first cap- 
tured at-ten-tion. 
And Fran-cis X. Bush-man drew forth 
love-sick sighs. 
Slide No. 5— 
'Twas then Char-lie Chap-lin the secret 

dis-covered, 
Of mak-ing folks laugh 

Throwing soft custard pies. 
Slide o. 6 — 
The jigs and the reels of the roll fed 

pi-an-o, 
Ac-comp-anied the death of the Queen of 
the Slums. 
Slide No. 7— 
'Til later improvements this music sup- 
planted, 
With fiddle, piano and cornet and drums. 
Flash-on of the first Pickford picture. 
"Going Straight,'' which comes on — and 
goes on, for a good minute — upside down. 
Follows slide in huge red lettering: 
"THE OPERATOR IS HAVING 
TROUBLE." 

Films comes on right-side up, to the 
accompaniment of "Hearts and Flowers," 
played to waltz time at funeral tempo — 
I 2 3, 1 2 3, 1 2 3. Very measured and 
very dreary, violin, piano and drum used 
throughout. 

At sad part in the film, "Onward 
Chrsitian Solders" abruptly becomes the 
musical theme, to the same measured 
'beat, 4-4 time. 

Misframe. Picture flash-on again. 
Misframe again. 

Red slide again, reading: "THREE 
MINUTES INTERMISSION WHILE 
OPERATOR CHANGES THE FILM. 
Bugle call during intermission. 
Then boys sell peanuts, popcorn, candy 
and chewing gum up and down aisles. 
Ad slides. Tailor, baker, shoemaker. 
Red slide : IF THE LADIES WEAR- 
ING LARGE HATS WILL KINDLY 
REMOVE THEM, THEY WILL 
GREATLY OBLIGE THE LITTLE MAN 
BEHIND. 
Continuation of feature. 
Another red slide: Only those holding 
checks may remain for the next show. 

Another slide : If show docs not give 
satisfaction, get your money bark if you 
can. 



Slides : 

IT'S 20 DEGREES COOLER HERE 
THAN OUTSIDE. 

DON'T SPIT ON THE FLOOR. 

GOD BLESS YOUR CHILDREN, BUT 
PLEASE KEEP THEM QUIET DUR- 
ING THE PERFORMANCE. 

Vocal solo: 

"YOU ARE THE LADY OF MY 
DREAMS." 

Old fashioned song slides. Dilapidated 
singer comes out on stage to one side 
of the screen. Voice off pitch and very 
much out of time with the music. 

Forgets himself while singing, letting 
flashlight he is holding to read the words 
and music, go out on him periodically. 
He stops to relight it and loses place in 
song, stumbling around some, regaining 



equilibrium, catching up with the music 
somehow, and continues. 

Slide upside down in middle of song. 

DAMAM, YOUR BABY IS CRYING 
IN THE LOBBY. 

Slide again, right side up. 

Removal of slide, continuation of song 
slides. Some of these upside down, finish 
of song, out of time and out of tune. 

Announcement slide- 

NEXT WEEK, "THE LION AND THE 
MOUSE." NOT AN ANIMAL PIC- 
TURE. 

Blank screen. 

Slide: 

THE OPERATOR IS ADJUSTING 
THE MACHINE. KINDLY KEEP 
YOUR SEATS. 

Slide: 

GOOD NIGHT. Big lettering. Upside 
down. 

GOOD NIGHT slide upright. 



$2150 — |K»*s 




Boost Greater Movie Season 

with BETTER MUSIC 



The REPRODUCO 

PLAYER PIPE ORGAN 

"Best By Test-and Cheapest!" 

J. W. Jenkins Sons 

MUSIC CO. 

1013 Walnut Kansas City, Mo. 

Write for Catalog 



Page Twenty-six 



THE REEL JOURNAL 



August 1, 1925 



Novelties, 



Badges. 



These gilt badges, with pin back are 
the same size as the illustration shown 
herewith. All the kids will want one. 
Good for theatre employes. 

The price is $2.00 per hundred, plus 
postage. 

They will be shipped C. O. D. Order 
from Spear & Susskind, 21 Eddy Street, 
Providence. R. I. 




Snapper Jacks 

Put one of these uoisemakers in the 
hands of every kid in town, and nobody 
will be in doubt about the fact that 
Greater Movie season has arrived. They 
are made of aluminum and are the same 
size as the cut shown herewith. 

The price is $11.50 per thousand, ship- 
ped C. O. D., plus postage. 




A Teaser Herald. 

"What I know about the movies!" 
\ ruled envelope with that handwrit- 
ten or imprinted upon it would get most 
people's attention, wouldn't it ? 

It' just a little teaser stunt, but well 
worth the effort. Get a few hundred or 
a thousand envelopes, have that message 
run across them, insert a Greater Movie 
ea "it herald, seal and distribute them 
under doors or in letter boxes, with a few 
dropped face upwards at not-very-busv 
street corners where people will stoop 
i" pick them up without the feeling that 
th' whole world is watching them. 



Trail ers , 

Buttons 

These celluloid buttons have a yellow 
background with blue lettering and are 
the same size as the illustrations shown 
herewith. The price of the smaller but- 
ton is 

500 $4.-'5 

1,000 8.00 

5,000 or more to one destina- 
tion, per 1,000 7.7S 

The larger buttons are 3H cents each. 
Buttons will be shipped C. O. D. and 
postage or express will be added to the 
cost price. 

Use the smaller buttons to distribute to 
children at matinees the week hefore the 
opening of GREATER MOVIE SEASON. 
The larger buttons should be worn by 
theatre employes, attached to a ribbon. 
Order buttons from Rastian Bros. Co.. 
Rochester, N. Y. 




Slides, Etc. 

Bells and Puzzles. 

Mutt and Jeff puzzles and steel bells, 
with copper finish make excellent premi- 
ums for special matinees. 

The puzzle is imprinted on one side of 
-•ach handle, "Greater Movie season- 
Let's Go." On the other side of each 
handle is "They're Better Than Ever — 
Let's Go." 

The price of the puzzles is $21.50 per 
thousand, minimum orders to be 500 puz- 
zles. These will be shipped from Newark, 
C. O. D., plus postage or express. 

Where the cut says "This space for 
your advertisement, the bells bear the 
imprint, "Ring Out the Joyful News, 
Greater Movie Season Is Here." The 
price is $7.50 per hundred. One hundred 
is the minimum order that will be filled. 
They will be shipped from Newark, C. O. 
1). plus postage or express. One hundred 
bells weigh eight pounds. 

These bells and puzzles are excellent to 
be distributed around town to prominent 
persons the week before Greater Movie 
season opens. 



Fan Magazine Display 

Fan magazines will publish Greater 
Movie season editions. These periodicals, 
with a huge aggregate circulation, will 
carry stories, illustrations and articles 
keyed to the celebration, and the greater 
number of readers they win the greater 
amount of free publicity that is turned to 
the theatre's aid. A means to this end 
is to arrange for displays of these mag- 
azines on the book stands together with 
pennant or poster. 

Almost every newsstand displays fan 
magazines prominently as it is, hut 
Greater Movie season provides an excel- 
lent reason for you to get an announce- 
ment in an unaccustomed location. 



Greater Movie season has received na- 
tionwide indorsements such as rarely have 
been accorded any movement. National 
and state officials, as well as practically 
every social and welfare organization of 
note have praised the movement gener- 
ously. These indorsements should be in- 
valuable to you locally in securing the 
support of officials, as well as obtaining 
a proclamation from your mayor. Copies 
of the many ilidrosements may be hail 
on application to The Keel Journal. 



TRAILERS. 

Let your screen speak for you through 
the trailer! It is even more invaluable to 
you that the megaphone is to the di- 
rector. 

Two of these high powered pieces of 
seat-selling showmanship arc available 
now. 

1. Over 200 feet in length $6.00 

2. Over 100 feet in length 3.50 

Both are sold to you outright, at less 

than initial production cost, through the 
courtesy extended by National Screen 
s ;rvice, which is co operating to the full- 
est degree in making the "Greater Movie 
Season" an outstanding success. 

Both contain highly effective anima- 
tion and a handsome presentation leader, 
expressive of the Greater Movie Season, 
followed by intensely interesting still pic- 
tures of some of the stars who appeared 
in motion pictures 29 years ago. 

Appropriate text is employed to accent- 
uate briefly, but powerfully, the tremend- 
ous advance that has been achieved in the 
art of motion pictures, and the trailers 
will close with a compelling piece of ani- 
mated salesmanship on the entertainment 
plus value that your patrons can look 
forward to by the inauguration of the 
Greater Movie season in your theatre. 

National Screen service is the sole pro- 
ducer and distributor of these trailers. 

The Greater Movie Season trailers arc 
a credit to the entire campaign and con- 
form to the highest standards of National 
Screen service accomplishments in this 
specialized field. 

Order trailers direct from any one of 
the following National Screen service 
branches : 

New York City— 126 West 4Mb Street. 

Chicago — 845 South Wabash Avenue. 

Los Angeles — 917 South Olive Street. 

Trailers will be shipped C. (). I)., plus 
potage or express. 






August 1, 1925 
Novelty Window Cards 

Here's a window card that shou 
welcomed by every merchant in 
town. It gives him a definite tie-up 
Greater Movie Season, and also 
him sell his goods. 

As the window card stands, it's a 
ty good advertisement and can he 
for tacking or for general display. 

But for special displays here's 
your window card distributor does : 

He carries soft chalk with him 
he starts out to place the cards. 

He enters a store, asks for the 
prietor and shows him the card. 



WHAT SHAll I DO 

TODAY? 



Id be 
your 
with 
lelps 

migh- 
used 

what 

when 

pro- 



THE REEL JOURNAL 

Lines of Type for Pro- 
gram Use. Scatter Them 



ITS GREATER 
MOVIE SEASON 



"This is a fifty-fifty proposition," the 
distributor says. "We add your adver- 
tisement to ours." 

He finds out what the merchant i 
Hiring. Say, it is Blank's Shoes. 

The distributor takes his chalk 
writes on the window card under 
words "What Shall I Do Today," these 
lines : 

Buy Blank's Shoes and — 
Thus, the card, when it is placed in the 
window, reads : 

What Shall I do 

TODAY ? 

Buy Blank's Shoes 

and 
Go to the Movies! 
IT'S GREATER 
MOVIE SEASON 
Remember that the card, just as it 
stands, is a great advertisement. The 
card is in the form of a slate, which does 
not show distinctly in the picture here- 
with. The border of the card is a reddish 
brown, just like the frame of a slate and 
the background is black, with white let- 
tering. 
The size of the card is 1-4x21 inches. 
Order from Morgan Lithograph Com- 
pany, Cleveland, Ohio. The price is three 
cents each, F. O. B. Cleveland. 




Greater Movie Season — the Nation- 
wide Celebration of Screen Progres 
Opens in August. 

* * * 

Movies never were better! Let's cele- 
brate. Greater Movie Season opens in 
August. 

* * * 

The stars say "Thank you" for past 
encouragement and usher in Greater 
Movie Season with their finest produc- 
tions. 

* * * 

the very best photoplays 
then watch for what comes 
Greater Movie Seasi in ' 



Page Twenty-seven 
Novelty Matinees. 

Novelties illustrated on page 2d are 
undoubtedly matinee builders. With each 
1 hange of program, at least one after- 
noon should be set aside for novelty dis- 
tribution, offering, of course, a different 
line each time. With the vast quantity 
of suitable material to choose from, t! 
matinees can be made a feature for se\ 
eral weeks without duplicating what you 
give away; and, while providing an at- 
traction for the kiddies, the proposit 

carries your advertising into the avenui 
not ordinarily reached. 

Copy for door knob hangers : "We 
called to tell you about Greater Movie 
season. Everybody's waiting for August 



Remember 

you've seen, 
in August. 



From "flickers" to screen masterpieces ; 
from penny arcades to splendid theatres; 
from yesterday's battered piano to to- 
day's perfect orchestral accompaniments. 
Plenty to celebrate during Greater Movie 
Season. Opens in August. 
* * *. 

Stars, fans, theatres, all together in one 
joyful party. Greater Movie Season 
opens in August. 



Don't overlook the possibility of gel 
ting merchants' awning boards: "This 
-tore joins in the celebration of Greate 
Movie Season." 

Music stores might feature in their 
windows the popular numbers your or- 
chestra plays during the season, with a 
card stating that these hits can he heard 
at your ■ theatre. Musical instrument 
stores offer the same leads, featuring the 
brands of instruments your players use. 
Colored lights in the lobby will convey 
the gala idea. 



Let's all 



to tl 



le movies 



s 1 tii eater 



Movie Season opens in August. 

* * * 

Special programs and unique presen- 
tation. s Happy hours all August. That's 
what Greater Movie Season brings. 

* * * 

The best that the screen can gi\ 
he here in August. Greater Movie Sea- 



IT STARTS 

AU0.3 R 

What 




ALL SET 
TOCO 

AUG.3 D 

Wh 




NAME OF LOCAL 

THEATRE 60ES 

HEflE. 



Suggestions for posters and lobby cards 
that your artists can make up. 




scores of my customers have 
been boosting Greater Movie 
Season, all the time with their 

MOTIOGRAPH 

PROJECTORS 

"Once a user, a Motiograph 
booster, always." 




CLYDE H.BADGER 



MEG 




\&ZlWKmQlTt-VhzO!d£eliabkSmcel899-KkUSkSC\TYMO. 



Page Twenty-eight 



THE REEL JOURNAL 



August 1, 1925 






Kansas City Trade Directory 






Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 



EXCHANGES 



NATIONAL DISTRIBUTORS 



ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

C\ F. Woody, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 



FIRST 
NATIONAL PICTURES. 

Inc. 

T. O Byerle, Manager. 

Win, A. Burke, Asst. Mgr. 

Ray Houston, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 



FILM BOOKING 

OFFICES of AMERICA, 

Inc. 


Snower Bldg., 18th & Bait. 


Roy E. Churchill, Mgr. 
J. A. Masters, Office Mgr. 

Charles Oliver, Booker 
Telephone — Harrison 3257 



METRO-GOLDWYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone — Grand 2110 



PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 



PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

Louis Reichert, Mgr. 

A. W. Day, Booker 

Telephone— Harrison 0919 



UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 



UNIVERSAL FILM 

EXCHANGE 
1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 



WARNER RROS.- 

VITAGRAPH, Inc. 

1820 Wyandotte St. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 



STATE RIGHTS 



INDEPENDENT FILM 
COMPANY . 

115 West 17th St. 

Jos. Silverman, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 



ECONOMY 

FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 



STANDARD FILMS 
111 West 18th St. 


F. J. Warren, Gen'l 
Jack Langan, Mgr. 
Booker 


Mgr. 
and 


Telephone — Grand 


1318 



PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 



EQUIPMENT 



COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 



CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 



YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 



K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 



EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 



This directory will be published in the first issue 
of each month. 

Changes of copy must be in our office one week 
in advance of publication date. 



August 1, 1925 



THE REEL JOURNAL 



Page Twenty-nine 




LOUIS 

FILM MARKET 



Steam Shovels Into 

Ambassador Site 



i onstruction work on the new Am- 
bassador theatre and office building at 
Seventh and Locust streets will soon be- 
gin to take form. The big steam shovels 
are fast digging out the foundation pit, 
while in a few days the work of sinking 
the caissons will get under way. But 
it will be many months before this $4,- 
500,000 picture palace is thrown open to 
the public. Such structures are not 
built in a day. 



COURT THREATENS TO BAR 
•MOVIE" EVIDENCE. 

The plan of Taylor R. Young, attor- 
ney for Mr. and Mrs. Dennis Clifford, 
3667 Cook avenue, St. Louis, Mo., to use 
motion pictures as evidence to prove 
their property is saleable only to negroes 
may be barred by Circuit Judge Frank- 
lin Miller. 

The court has already informally inti- 
mated that he did not consider pictures 
good evidence on the grounds that it 
would be difficult to transmit such evi- 
dence to the court of appeals. 

He points out that it would be neces- 
sary for the higher court to hire an 
operator, projection machine and screen 
when the time came to review the evi- 
dence in the case should an appeal be 
taken. 

Young did not agree with the court on 
that point, contending motion pictures 
are an ideal method of presenting such 
evidence. 

Other property owners in the 3600 
block on Cook avenue seek to prevent 
the sale of the Clifford home to a negro. 
The motion pictures show negroes en- 
tering and leaving a church across the 
street from the Clifford residence. 



BANDITS UNSUCCESSFUL IN HOLD- 
UP OF KINGS' CASHIER. 

No loot was obtained by two young 
men who held-up Miss Elsie Betzold, 
cashier of the Kings Theatre near the 
Chouteau Trust Company, Chouteau and 
Vandeventer avenues, St. "Louis, Mo., at 
10:30 a. m., July 13. Miss Betzold was 
on her way to the bank. 

The pair forced her Ford car to the 
curb and then ordered her to hand over 
"the money." She insisted she had no 
money but the pair searched her car 
thoroughly, pulling up the cushions, etc., 
looking for the theatre's receipts. 

When the pair fled Miss Betzold called 
the police. On May 18 two employes of 
the Kings Theatre were robbed of $1,700 
while en route to the bank. 

Plan for Greater Movie Season 



FRANKLIN CO. SUES TO OPEN 
HOUSE FOR NEGROES. 

Alleging that the lease on the house 
provided that negroes should not be 
barred, Hyman, Sarah and Sam Komm 
and the Franklin Amusement Company 
have filed a suit in the St. Louis Circuit 
Court to prevent Edward P. Laurent 
and the Little Theare Corporation from 
operating the New Palace Theatre, 1310 
Franklin avenue, exclusively for whites. 

The Komms are interested in other 
theatres in that vicinity that cater to 
whites only and they contend that with 
the New Palace showing only for white 
persons it will cut into the receipts of 
the other houses. 

The suit alleges that the house was 
leased to Jesse S. Horwitz on February 
28, 1924, and that a stipulation in the 
lease provided that the house was to 
admit both negroes and whites but that 
it could 'be operated exclusively for ne- 
groes. 

The court is asked to enforce the stipu- 
lation. 



CLAUDE McKEAN TO MEMPHIS. 

Claude McKean of the local Fox or- 
ganization has gone to Memphis, Tenn., 
to make preliminary arrangements for 
the opening of the new Fox exchange 
in that city. As announced, he will be 
manager of the new office. The Mc- 
Keans are now 100 per cent managers. 
The father, G. E. McKean, is manager 
of the St. Louis office for Fox, while 
Tom McKean, a son, is manager of the 
St. Louis F. B. O. branch. 



THEATRE CHANGES. 

The following theatres are reported as 
closing : 

Toledo, 111., Croy's Opera House, dur- 
ing the warm weather. 

Marthasville, Mo., theatre closing until 
fall. 

Cowden, 111., Liberty, closing for sum- 
mer. 

Lexington, Tenn., Princess Theatre. 

Grayville, 111., Premier Theatre. 

Payson, III, Roland Theatre, closing 
July and August. 

Stonington 111., Gem Theatre. 

St. Louis, Mo., Lowell Chippewa. 

Salem, Mo., Lyric Theatre, closing for 
short time. 

Valier 111., Palace Theatre, closing for 
indefinite time. 

Illmo, Mo., Illmo Theatre, sold to Mr. 
Horstman of Chaffee, Mo. 

Oran, Mo., Majestic has been taken 
over by the Pullman Theatre Co.. of 
Chaffee, Mo. 

A. H. Wills has purchased the Rex 
Theatre at LaGrange, Mo., from S. N. 
Graham. 

S. N. Graham has purchased the Savoy 
Theatre, Palmyra. Mo. 

Chas. Harned has just opened his new 
Cozy Theatre in Bethany, III. 



BRIGHT BITS 

and 

NEWSY NOTES 



Maplewood, Mo., is to have another 
1,500-seat theatre. Nat Koplar and as- 
sociates are behind the project, it is 
said. The new house will cost upwards 
of $150,000. 



H. Roman of Benld, 111., and Green 
Luttrell of Jacksonville, 111., were among 
the visitors of the week. 



Tom McKean of F. B. O. has returned 
from a sales gathering at Chicago. 



The Universal office here will have a 
new booking plan. J. N. Rogers of the 
home office is here putting the plan into 
working order. 



Miss Emma Meyers, assistant cashier 
for Fox, has gone to Old Monroe for her 
vacation. 



The new motion picture theatre re- 
cently completed at Pine Lawn, St. Louis 
County, will be operated by James Drake. 
The house has accommodations for 600 
persons. 



Harry Redmond, Majestic Theatre, 
East St. Louis, 111., who has been vaca- 
tioning in Yellowstone Park and other 
points west is due back in town this 
week. Advance reports were that he 
had a wonderful time. 



C. D. Hill, manager of the local Pro- 
ducers Distributors office, spent several 
days out in the territory. 



Mr. R. L. McLean, wdio has been with 
the St. Louis office of First National for 
several years has severed that connec- 
tion to go with the Producers Distributing 
Corp. as assistant district manager. 



Harry Weiss, manager of First National, 
returned Monday from a two weeks' 
motor trip through the east. 

Julius Schmidt of the Grand Theatre, 
Breese, Illinois, is motoring through Yel- 
lowstone Park. 



Eddie Cline, one of the best known 
comedy directors in the industry, has 
been selected by Jack Coogan, Sr., to 
direct "Old Clothes," by Willard Mack, 
Jackie's first picture on his new Metro 
Goldwyn contract. 



Page Thirty 



THE REEL JOURNAL 



August 1, 1925 




BOX*OFFICE 




F. B. O. 

Lillies of the Street, Virginia Leo Cor- 
bin.— A splendid picture— story good- 
pleased 100%— can't go wrong on this 
one.— Wahl & Worcester, Kil Kare, Wood 
River, 111. 

Smooth as Satin, Evelyn Brent.— An 
excellent picture. Played this Sunday 
night to a good house. — Wahl & Worces- 
ter, Kil Kare. Wood River, 111. 

Silk Stocking Sal, Evelyn Brent. \ 
other good Evelyn Brent picture. Comedy 
drama. Look well with us. — C. E. Mess 
less, Opera House. Russell Springs, Kas. 

Cloud Rider. Al Wilson.— Airplane 
stunt picture— full of thrills. Some high 
society — dance scenes. — J. H. Tharp, 
Crescent, Cherokee, Kas. 

FIRST NATIONAL. 

Flowing Gold, Milton Sills— A picture 
which will justly satisfy most people. — 
Conception Parish Hall, Conception, Mo. 

Boy of Mine, Bemiic Alexander. — Was 
a wonderful picture, way above the av- 
erage. A shame to show a good picture 
like that to a $23 house. Wish we could 
get more like it.— G. E. Shelkett, Rex 
Theatre, Joplin, Mo. 

New Toys, Richard Barthelmess. — 
Pleased the majority of patrons. — Rey- 
nolds Maxwell, Electric, Joplin, Mo. 

Daddy, Jackie Coogan. — Drew good 
business in spite of had weather condi- 
tions. Print and advertising very good. — 
Hanna and Man,. ( .immunity Theatre, 
Courtland, Kas. 

Torment, Sylvia Breamer. — Pleased 
fair; good attendance. — J. C. Moberly, 
Idle Hour, Humphreys, Mo. 

Boy of Mine, Bennie Alexander. — An 
extra good picture for the kids and the 
..lder folks; hardly think it suited the 
balani e a great deal. Title drew- fine as 
I had the best business in months. After 
all due consideration 1 think it a picture 
worthy of any exhibitor's house. We in- 
vited our ministers and church people out 
and they all ~ aiil it was fine. Print and 
advertising good. — Ed. Renner, Eureka 
Theatre, Zenda, Kas. 



Dangerous Age, Lewis Stone. — Picture 
pi lased 100%. Would like more like this 
one, made money on this one. Print and 
advertising good. — Ira Stonebraker, Allen 
Theatre, Allen, Kas. 

Penrod, Wesley Barry. — Audience 
eemed very well pleased. Box office re- 
ceipts were more than for a long time, 
even if the weather was hot. Print very 
e od. Advertising fine. — Halle Wooton, 
i 0Z3 Theatre, Granby, Mo. 

The Huntress, Colleen Moore. — Audi 
ence seemed well pleased with picture. 
Print good.— C. H. Haskin, Hank Theatre, 
Lenexa, Kas. 

My Son, Alia Nazimova.— Ail excellent 
picture that pleased. Cool weather 
helped out the attendance and the audi- 
ences liked the production. — G. E. Planck, 
Sedalia, Sedalia, Mo. 

Single Wives, Corinne Griffith. — 
Seemed to please fairly well. Did nice 
business. — S. A. Davidson, Princess, Neo- 
desha, Kas. 

Secrets, Norma Talmadge. — We con- 
sider Secrets one of the finest pictures 
we have ever shown in the Rialto. It 
deserved a packed house for three days 
instead of what we had. The hot weath- 
er and the 10c competition prevented fur- 
ther business. — O. W. Williams. Rialto, 
Monett, Mo. 

When a Man's a Man, John Bowers. — 
Pleased 1007c. Print and advertising 
good. Picture made money. — J. A. Stone- 
In, ike, Allen, Allen, Kas. 

Daddy, Jackie Coogan. — This was a 
dandy picture. Patrons well pleased. 
Print and advertising good. — C. E. Sher- 
man, Community, Haven, Kas. 

Boy of Mine. Benny Alexander. — Good 
picture and good print. — C. S. Watson, 
Electric, Caldwell, Kas, 

Those Who Dance, Blanche Sweet. — 
Good picture with moral regarding boot' 
leggers and fast set. Print O. K. — J. H. 
f>, Crescent, Cherokee, Kas. 

Slander the Woman, Dorothy Phillips. 
— This is a good picture. Many good 
comments on it. Print and advertising 



Mail in Your Film Report Today Foi the Next Issue 

THE REEL JOURNAL. 
19th & Wyandcite, Kansas City, Mo 

My opinion on pictures recenth played her i- as follow-. 

Title 



Mar 

Remark - 
"itle 



Prociu ■ 



Star Produce 

Remarks 



1.— T. E. Bondurant, Doris, Ness City, 

Kas. 

FOX. 

Deadwood Coach, Tom Mix. — In spite 
of the hot weather, they turned out to see 
lom and were satisfied. — Wahl iHi Wor- 
. ester, Kil Kare Theatre, Wood River, 
111. 

Man Who Played Square, "Buck" Jones. 
— A regular Jones picture. Good picture 
and good patronage. — Wahl & Worcester, 
Kil Kare Theatre, Wood River, 111. 
METRO-GOLDWYN. 

Uninvited Guest, all star. — An unusual 
picture. Technicolor best ever. Needs 
a Ivertising. Drew good. — T. D. Peal, 
Royal, Grain Valley, Mo. 

MIDWEST FILM DISTRIBUTORS. 

Mine With the Iron Door, Pat O'Alal 
ley. — Drew well and brought out the 
Harold Bell Wright readers. Real set 
i ngs of cactus, hills and rocks hut noth- 
ing especially prepared for the picture. 
The Indian a good rider. Nothing un- 
usual except author's reputation. — I. H. 
Tharp, Crescent, Cherokee, Kas. 
PARAMOUNT. 

Peter Pan, Betty Bronson. — Good pic- 
ture, but absolutely no good for small 
•own — lost money on it. — H. Ritter. Mc- 
Donald Theatre, McDonald. Kas. 

Wanderer of the Wasteland, Jack Holt. — 
Fairly well liked. Scenery in color was 
i dutiful, but gruesome nature of the 
story and especially the snakes spoiled it 
for many. — Whiting Theatre, Whiting, 
Kansas. 

PATHE 
Steroscopics, one-reel novelty. — Excep- 
tional novelty. Watch your advertise- 
ing as people do not realize what these 
are. One sheets are no good. — H. Ritter, 
McDonald. Kans. 

P. D. C. 

The Flaming Forties, Harry C.\;.\. 
This a grade A picture. — Weakley & Wal 
den, Hardin. Mo. 

UNIVERSAL 

Signal Tower, Virginia Valli. — Good 
railroad melodrama. Held interest. Drew- 
well. Two train wrecks. — J. H. Tharp. 
I rescent, Cherokee, Kans. 

UNITED ARTISTS 

The Girl I Loved, Charles Ray. — The 
worst ever. Two in succession would 
ruin any show. It would take swear 
words to express what we think of it. — 
Whiting Theatre, Whiting, Kans. 

VITAGRAPH— WARNER BROS. 

The Courage of Marge O'Doone. — A 
good clean picture and interesting. — Con- 
ception Parish Hall, Conception, Mo. 

Lover of Camille, Monte Blue, Marie 
Prevost. — A fair picture from artist's 
standpoint. Not entertaining enough for 
general audience. — J. H. Tharp, Crescent, 
Cherokee, Kas. 

Age of Innocence, Beverly Payne. 

Prettj g I picture. Print good, reels 

had. Have seen better, yet it drew well. 
— T. D. Peal, Royal, (ham Valley, Mo. 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Picture 



City 

Theatre .. 
Exhibitor 




August 1, 1925 



THE REEL JOURNAL 



Page Thirty-one 



ST. LOUIS NEWS. 

(Continued from Page 29.) 



Stuart Barrie, organist at the Grand 
Central Theatre, St. Louis, went to 
Hannibal, Mo., on July 20 to dedicate 
the new $15,000 Kilgen organ just in- 
stalled in the Star Theatre, Hannibal. 



G. E. McKean, manager for Fox Pic- 
tures in St. Louis, is back from a visit 
to Chicago. While there he attended a 
conference presided over iby J. R. Grain- 
ger and he also closed contracts with 
Skouras Brothers and William Goldman 
for the 1925-26 Fox products. Many of 
the pictures will play the Skouras and 
Goldman houses day and date. 

"The Iron Horse" will open about Sep- 
tember 1 and will be set in the principal 
first run houses day and date. 



MISSOURI THEATRE BOOSTS 
MILK AND ICE COMPANY 

Herschel Stuart, resident director of 
the Msisouri Theatre, St. Louis, has re- 
peatedly utilized civic movements, etc., 
to obtain some very favorable publicity 
for his house. 

In keeping with that practice the big 



Paramount first-run palace on the night 
of July 14 held special ceremonies at 
which a handsome silk American flag 
was presented to the local chapter of the 
l)e Molay for aiding the Post-Dispatch's 
Free Ice and Milk Fund. The news- 
paper gave generous space to the event. 
Former Governor Frederick D. Gard- 
ner, Missouri war governor, presented 
the flag which was received on behalf of 
the chapter by Walter C. Ploeser, master 
councilor. 



Production of Paramount's "The Golden 
Princess" starring Betty Bronson, be- 
gan this week with the departure of the 
complete producing unit under the direc- 
tion of Clarence Badger for Bishop, Cali- 
fornia. A special train was employed to 
move the players and equipment from 
Hollywood to the location site in the 
Sierras. One of the most interesting 
"props" which was shipped on the train 
carrying the players is an old Concord 
■-tage-coach loaned by the Western So- 
ciety which is said to have been owned 
it one time by Horace Greeley. 



daughters of Maurice Costello, will play 
the woman lead in 'The Sea Beast," the 
lirst of the special productions which 
Barrymore is to make for Warner Bros. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Dougla« Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



personally selected by John Barry- 
more. Dolores Costello, one of the two 




::'iiiiitii;iiiiniffl!ti™ . 

Two cents per 



THE CLEARING HOUSE 



word payable In 
advance. No nds 
accepted for leas 
than 50c. 



SELLS 



Second Hand Equipment. Seats, Projectors. 
Screens, I'tanos, Organs. Theatres and Mls- 
i dlnneoUM Articles. 



BUYS 



Rates for other J 
spaces furnished p 
on request. 



lEflillJIIIIIIIIIIIINIIIIIIIIINILlHi ]!ihi:i!l:1!l!hllllll!ll!li]!llllllli!l]l!liilJlllllHlllllilll INIJIINIJlllilllltlftil .Mil HIUIIIIIII H iHnillllllllllllllllllllllllllllllllllilllll^ Rllilllillllllllilllillllllll^ 



Now is your chance to obtain a guaran- 
teed V.x H. P.. 110 volt. <;<> eyele single 
phat*e motor with pulley that will operate 
from your electric light socket, at $7.r»0 
each, cash wtih order, tiencm! Distribu- 
ting < o in pa ii y, Security Storage and Van 
Hldg.. Dliluth, Minn. ClOt — 8-2 

BARGAIN BANNERS — Hand painted, :•. 
colors, any copy up to 15 words. 3xll± 
paper — 75c, 3x10 cloth — $1.40. One day 
service. Sent any w here. A I so processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. Sth St.. Kansas City, Mo. 

tf — 8-2 

til ARA.XTEED — Vi H. P., 110 \ olt, 00 
cycle, single phase, used motors with pul- 
I -•>', at $7.?>0 each, cash with order. We re- 
It ir and rewind electric motors and gen- 
erators, etc. Ilnrgains on electric fans, 
tieneral Distributing Co., Security Storage 
Hldg.. Duluth, Minn. — Cfit — 8-:i0. 



THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known instruments ns Wurlit/er. See- 
burg Koto- Player and ot tiers on spe- 
cially low terms. 

J. W. JENKINS SONS* MUSIC CO., 
1015 Walnut, Kansas City, Mo. 
We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. Write 
for cntalo&r and our special offer. tt 

FOR SALE — A modern fireproof theatre 
building, 50x140, equipped for road shows 
and pictures; building includes two stores 
ami two flats; Montana town, county seat 
tt.OOO inhabitants: mortgage sale; can he 
bought for one-half original cost. Ad- 
dress Box S70. Fargo. N. D. — C3t — S-D. 



EXHIBITORS!!! 

Take no chances when they obtiiiu the 
services of 

BILLY ANDLAUEB, 
'M - O/.ark Bldg. Kansas City, Mo. Cam- 
eraman for Pnthe News and the Newman 
Theatre on special pictures for this ter- 
ritory. Write for pnrt'eulars. Ask the 
REEL JOURNAL too! COt — 8-30 

Theatre Organist, experienced, wishes 
position. Familiar with both unit nnd 
straight organs. Address Organist, 5727 
Richmond Avenue, Dallas, Tex. P3t-8-25 



FOR SALE — Canvass roll screen on 
roller coated with Da-Lite coating, space 
for advertising around screen, $20.00; 
\ruus Crystal bead screen with frame 
s:to.on ; it rink- i hoi ! player piano and about 
50 rolls; good as new. used in private 
home, half price of new. $300.1 K>. W. A. 
Doerschlag, Ransom, Kansas.— P2t— 8-9. 

Just to show you what dandy signs and 
banners you yourself can paint with our 
s m pi if ied air system, we w ill make you 
a six foot banner, any wording, fo rfifty 
rents. Complete f i\ e-inch letter outfit, 
$0.50. Hume Color Spray System, Idle 
Hour Theatre, Seymour, Mo. — P2t — 8-0. 

Good 950-watt automatic 110-volt light 
plant; 5 50-inch ceiling fans to exchange 
for chairs and powers 0-A motor driven 
machine. Weakley *V Hardin. Odeou Thea- 
tre, Hardin, Mo. — C'2t — 8-0. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO Ha 7735 



_isas.Oty x 

Engraving* 
Colorplate Co 

8"«nrf Walnut - Kansas Citv 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

on time^semc 



Heralds, 
Thro w- Away s, 
Programs 

and all kinds of 
small theatre 
printing at 4 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 



itirmpE 

\ Press f 

19th and Wyandotte Streets 
Kansas City - Missouri 



Mailing Lists 

Will help you increase sales 

) Send tor FREE catalog tfvina count* 

and prices on thousands of closuified 




Professions, Business Concerns. 

Guaranteed J~ 
refund of 



Another TALMADGE Production 

To Keep Your Crowds Coming 




Presented by 

A. CARLOS 

Continuity by 
James Bell Smith 

Directed by 
JACK NELSON 

A Richard Talmadge 
PRODUCTION 



RICHARD TALMADGE has established a reputation for thrilling ACTION pictures 
that stands "aces" with millions of fair' all over the entire country. You can cash 
in on tie growing popularity of TALN' \DGE. 
Fans want action. Talmadge gives it to em — plus — . Have you played these win- 
ners— AMERICAN MANNERS— STEPPING LIVELY— TEARING THROUGH— and 
THE FIGHTING DEMON. 

Here are four corking ACTION pictures that are as sure fire in their power to 
"draw" as of the best specials on the market. 

You simply can't go wrong on any Talmadge picture because TALMADGE gives 
the people exactly what they want and they'll pay to see him. 

Contract for ALL these TALMADGE pictures now. It's like having money in the 
bank. Distributed only through — 

FILM BOOKING OFFICES 

Snower Building, Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 
106 South Cross Street, Little Rock, Ark. 
1Z7 South Hudson Avenue, Oklahoma City, Okla. 



;ansas city 



ST. LOUIS 



QT&e cfflm Trade Waper of the Souttrufostj 



IT'S A HIT! 

A Home Run for Vour Theatre! 



It's Pulling Them in Like a World's Series! 



J. McGrau, 



Allene Ray 
WalterMiller 



Here are a few of the big showmen who 
have grasped the box office value and 
have bought "PLAY BALL": 

Newman Theatre, Kansas City, Mo. 

Missouri Theatre, St. Louis, Mo. 

Isis Theatre, Kansas City, Mo. 

Electric Theatre, Kansas City, Kas. 

Novelty Theatre, Topeka, Kas. 

Holland Theatre, Witchita, Kas. 

Orpheum Theatre, Joplin, Mo. 

Princess and Jefferson Theatres, Springfield, Mo. 

Shanberg's Royal Theatre, Hutchinson, Kas. 

Shanberg's Strand Theatre, Salina, Kas. 

Tackett Theatre, Coffeyville, Kas. 

Best Theatre, Independence, Kas. 

Iris Theatre, Eldorado, Kas. 

Why Not Assure Yourself of Good Busi- 
ness Throughout the Summer Months? 

Buy "PLA Y BALL" Now! 



Pafh&etlal 



Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 1TTH ST 
J. A. EPPERSON, Manager 



ST. LOUIS — S316 OLIVE ST. 
T. G. MEYERS, Manager 



AUGUST 8, 1925 

Published Every Saturday by 

REEL JOURNAL PUB. CO. 

Mainstreet Theatre Bid?., 



Two Dollar! 

a Year 




and now, 




(No* 449 Straight from the Shoulder Talk by Cm 



I AM DICTATING THIS STRAIGHT FROM THE SHOULDER 
talk on the night before I sail for Europe* 

I AM DICTATING IT JUST AFTER SEEING THE GREATEST | 
demonstration of enthusiasm the Universal home office has ever had. 

THIS ENTHUSIASM WAS CAUSED WHEN I GAVE THE J 
Universal home office staff ACTUAL PROOF that all I had told them 
about our forthcoming pictures was true and not exaggerated: They 
saw the COMPLETED PICTURES which I had been promising them, 
and they found them even better than I had led them to hope for, 

THE SAME ENTHUSIASM IS GOING TO COMMUNICATE 
itself to you just as soon as you see the pictures with your own eyes. 
You are going to become awake to the fact that the Universal had 
produced a list of pictures that will knock the very eye out of any 
line-up produced by any other company. 

TO CAP THE CLIMAX, I AGREED TO LET OUR SALES j 
force sell that marvelous picture "The Phantom of the Opera" for 
showings IN REGULAR PICTURE THEATRES, beginning as early 
as October: If any picture ever was worthy of road-showing, it is this 
picture. But the sales force told me you were urging Universal to come i 
to your rescue with early bookings of the greatest picture of the season i 
and SO I AGREED REGARDLESS OF THE FINANCIAL SAC I 
RIFICE IT MAY MEAN TO UNIVERSAL. 



r promi 





bye 



nmle, President o/ the Universal Pictures Corp*) 



I WANT TO CONGRATULATE EVERY EXHIBITOR WHO 
is already booked Universal^ Second White List, I want every ex* 
bitor who has signed up this list to know that he can put away all 
nibts and fears from his mind. He has signed up the best list the 
arket affords. He has signed up the list that will make this Universale 
eatest year and the Universal Exhibitors' greatest year. 

SO I AM GOING ABROAD, HAPPY. 

I'M NOT NEEDED HERE NOW. I HAVE WAITED UNTIL 
ivas dead sure that no cogs had slipped in our production machinery, 
have waited until I was dead sure Universal would really provide 
m the right kind of ammunition with which to fight a winning battle 
r real and honest independence. 

AND NOW YOU'VE GOT IT. PUT YOUR HEART AND 
»ul back of advertising it and exploiting it. The goods will make 
>od every promise you may make to your patrons. 

YOU AND UNIVERSAL ARE GOING TO SWEEP THE 
atters clean. Put that in your pipe and smoke it — and don't you 
rget it. 

AND FINALLY— SO LONG AND GOOD LUCK. 




for the be! 




and still the? 



TOWN THEATRE 

McAllen, Texas Queen 

Portsmouth, Ohio Eastland 

Evarts, Ky Palace 

Okemah, Okla , Jewel 

Lawrenceburg, Ind Liberty 

Tonkawa, Okla Empire 

Osage, Okla Osage 

Duncan, Okla Palace 

Glen Jean, W. Va Opera House 

Ironton, Ohio Eastern 

Portsmouth, Ohio .... Empress 

Marfa, Texas Opera House 

Marathon, Texas Marathon 

Sherman, Texas Gem 

Corsicana, Texas Palace 

Dallas, Texas Midway 

San Benito, Texas Palace 

Wortham, Texas Palace 

Highland, 111 Palace 

Sanderson, Texas Princess 

Olney, Texas Princess 

Richmond, Ind Murette 

Beckley, W. Va Palace 

Waco, Texas Orpheum 

Stamford, Texas ... Alcove and Crystal 

Louisville, Ky Savoy 

Louisville, Ky Lyric 

Columbus, Ohio Dreamland 

Corbin, Ky Hippodrome 

Roseville, Ohio Pastime 

Corburn, W. Va Star 

Middletown.Ohio. . . Sorg Opera House 

Knoxville, Tenn Gem 

Mt. Pleasant, Texas Martin's 

Alexander City, Ala Strand 

Sylacauga, Ala Avondale Mills 

Erwin, Tenn Lyric 

Cincinnati, Ohio Gem 

Norphleet, Ark Gem 

Louisville, Ky New Colonial 

Evansville, Ind. . Majestic-Strand-Amer. 
"■•in D ego, Cal Superba 



TOWN THEATRE 

Louisville, Ky Arista 

Indianapolis, Ind Oriental 

Louisville, Ky Rex 

Oolitic, Ind Dixie 

Quincy, 111 Quincy 

Audrey, 111 Family 

Ourney, 111 Belasco 

St. Louis, Mo Majestic 

Cape Gaudean, Mo New Broadway 

Jacksonville, 111 Majestic 

St. Louis, Mo Rainbow 

Mexico, Mo Liberty 

Moberly, Mo Fourth St. 

Kirksville, Mo Princess 

Maplewood, Mo Maplewood 

Columbia, Mo Cozy 

St. Louis, Mo Olympia 

Jefferson City, Mo Jefferson 

St. Louis, Mo Robin 

Macon, Mo Grand 

New York, N. Y Capitol 

Brooklyn, N. Y Strand 

New York, N. Y Piccadilly 

New York, N. Y Loew's State 

New York, N. Y Loew's Lexington 

Newark, N. J Stern Circuit 

New York, N.Y.. United Booking Office 

Passaic, N. J Capitol 

Princeton, N. J Garden 

Morristown, N.J Palace 

New York, N. Y Concourse Circuit 

Philadelphia, Pa Stanley 

Philadelphia, Pa Stanton 

Philadelphia, Pa Karlton 

Philadelphia, Pa Palace 

Philadelphia, Pa Victoria 

Baltimore, Md Whitehurst 

Syracuse, N. Y Keith's 

Shamokin, Pa. ... Chamberlain Circuit 

Danville, Pa. Chamberlain Circuit 

Mt. Carmel, Pa. Chamberlain Circuit 
Tamaqua, Pa Chamberlain Circuit 



TOWN 



THEATFS 



Lansford, Pa Chamberlain Circit 

Mahanoy City, Pa. Chamberlain Circit 

Altoona, Pa Victoa 

Canton, O. Moz.-t 

Muskegon, Mich. . Regent and Majesc 

Morgantown, W. Va Arcae 

Mansfield, O. Park and Whitewy 

Sharon, Pa. Sam Friedman's Circit/ 

Grove City, Pa. Sam Friedman's Circit 
Farrell, Pa. Sam Friedman's Circit 

Mercer, Pa. Sam Friedman's Circit 

Kalamazoo, Mich. Fulir 

Cumberland, Md Libeiy 

Lorain, O. Cozy and Dren 

Indianapolis, Ind M. '■ 

New Castle, Ind Ro;il 

Greencastle, Ind Opera Hoie 

Decaten, Ind. Cort 

Franklin, Ind Artcrft 

Elletsville, Ind Orienil 

Madisonville, Ky Cairo 

Indianapolis, Ind Colonl 

Greensburg, Ind Strad 

Glasgow, Ky. Aspks 

Russelville, Ky. Die| 

Portland, Ind. Crysil) 

Richmond, Ind Pakel 

Indianapolis, Ind Lincoln Squ;e: 

Peru, Ind. LibeiBT 

Peru, Ind Colore 

Bicknell, Ind Gradj 

Indianapolis, Ind Is 

Indianapolis, Ind Regtiti 

Indianapolis, Ind Alai|B : 

Ferriday, La. M z 

Selma, La. Lite 

De Quincy, La Realt. 

Pearson, La Real*~ 

Slagle, La Rea X* 

De Ridder, La Real] *' 

Le Compte, La Deti ; 

Harnersville, La Browil 

"v. 



•• II • I ** "•* ' I — 

none too good for 




1ITE LIST 




come! 

OWN THEATRE 

omer, La Brownie 

rcadia, La Brownie 

bsland, La Brownie 

atchetoche, La Amusu 

)lton Valley Colton Valley 

iscagoula, La Nelson 

ew Orleans, La United States 

inchatould, La Ideal 

izoo City, Miss Yazoo 

anette, La Savoy 

ullens, W. Va Wyoming 

Jgan, W. Va Midelburg 

Mar, W. Va Midelburg 

alden, W. Va Midelbnrg 

>rado, W. Va Lorado 

;ckley, W. Va Palace 

lodell, W. Va Lyric 

tawa, Can Keith's 

tawa, Can Francais 

tawa, Can Imperial 

slyoke, Mass Globe 

nghamton, N. Y Kornblite & Cohen 

ranton, Pa Comerford Circuit 

■enham, Tex Simon 

'ist, Tex Star 

mison, Tex. Superba 

'ler, Tex Electric, Palace 

illas, Tex Capitol 

illas, Tex Strand 

illas, Tex Palace or Circle 

mston, Tex Iris or Texan 

mston, Tex. Rialto 

mple, Tex Crescent 

ilveston, Tex Martin or Dixie 

mston, Tex Crown 

mston, Tex Best 

mston, Tex Washington 

;xia, Tex. National 

randa City, Tex Mirando 

intsville, Tex Dorothy 

llinger, Tex Queen and Murray 

iline, Tex Palace 



Bookings continue to pour in 



TOWN THEATRE 

Winters, Tex Queen 

Merkel, Tex. Gem 

Midland, Tex Garden 

Winter Garden Fla. . .Winter Garden 

Crystal River, Fla. Crystalite 

Bradenstown, Fla New Wallace 

Ybor, Fla Casino 

Eustis, Fla. Eustis 

West Tampa, Fla. Casino 

Lakeland, Fla. Palace 

Leesburg, Fla. Palace 

Tampa, Fla. Prince 

Charleston, Miss Superba 

Little Rock, Ark New 

Lexington, Miss Lexington 

Marks, Miss Star 

Chicago, 111 Capital, Stratford 

Michigan City, Ind Tivoli, Starlard 

Wankigon, 111 Academy 

Berwyn, 111 Auditorium 

Cicero, 111 Annetta 

Pekin, 111 Capital c r Empire 

Peoria, 111 Princess or Columbia 

So. Bend, Ind Blackston 

Decature, 111 Fox Lake 

Denver, Colo Americo 

Albuquerque, N. Mex Ideal 

Marshalltown, la Legion 

Iowa City, la Strand 

Cedar Rapids, la Strand, Palace 

Macon City, la Cecil 

Celivein, la Grand 

Milwaukee, Wise Whitehouse 

Appleton, Wise Elite 

Wisconsin Rapids, Wise Ideal 

Sioux City, la Star 

Omaha, Neb World Realty 

La Grande, Ore Arcade 

Bend, Ore Capitol 

Salt Lake, Utah Isis 

Idaho Falls, Ida American 

Logan, Utah Capitol and Lyric 



TOWN THEATRE 

Seattle Amuza 

Sioux Falls, S. D Jewel 

Charlotte, N. C Alloway 

Wadesboro. N. C Ansonia 

Anderson, S. C Liberty 

High Point, N. C. . Capital and Broadway 
Charleston, S. C. Pastime Amus. Co. 

Georgetown, S. C Princess 

London, Ohio Majestic — Princess 

Versailles, Ky Lyric 

Newark, Ohio Gem 

Irvine, Ky. Strand 

Revenna, Ky Lynwood 

Cincinnati, O. Avenue 

Cincinnati, O. Rex 

Piqua, O. Favorite 

Norton, Va. Lyric 

Appalachia, Va. Grand 

Big Stone Gap, Va Amuzu 

Taccoa, Ga. * Star 

Albany, Ga Liberty 

Sevigiville, Tenn Airdome 

Gainsville, Ga New Holland 

Buford, Ga Colonial 

Thomasville, Ga. Grand 

Huntsville, Ala. Lyric 

Talladgo, Ala People's 

Centerville, Ala. Frances 

Clarksville, Tenn Lillian 

Amiston, Ala. Wells 

Johnson City, Ala. National Sanitarium 

Kingsport, Tenn. New Strand 

Greenville, Tenn Princess 

Cedartown, Ga. Palace 

Bristol, Tenn. Isis 

Louden, Tenn Lyric 

Elizabethton, Tenn Grand 

Webb City, Mo Blake 

Garnett, Kan Cozy 

Iola, Kan. Kellog 

Abeline, Kan Seelye 

Washington, D. C Crandall Circuit 



SIX 



THE REEL JOURNAL 



August 8, 1925 




looking for box-office tonic that is 
in most cases sure-fire, the serial 
offers an excellent opportunity. 



Charles Bessenbacher 
Now Exchange Manager 



BEN SHLYEN 

Publisher nnd Editor 

C. C. Tucker. Aav. Mgr. 

Circulating: in Missouri 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL JOURNAL 

PUBLISHING CO. 

Manufacturers Exchang 

Kansas City, Ho. 



Box-Off ice Tonic 

For many years, dating back to 
even the very first production of 
its kind, the serial has been a 
drawing card at the box-office. 
Today the serial is proving its 
worth as a business getter through 
the fact that leading first run 
houses throughout the country 
are endeavoring to build up their 
early business through the use of 
serials. 

For a time we heard exhibitors 
say that serials were not drawing 
for them; that they had ceased to 
have any pulling power at the 
box-office; that the public had 
tired of them ; but this was prob- 
ably the result either of improper 
or insufficient advertising of the 
opening episode, or else of the pro- 
duction itself. 

In the small towns it is an ac- 
knowledged fact that the "serial 
night" is a consistently good busi- 
ness night. Neighborhood houses 
find the serial to be an excellent 
attraction on their "family night" 
programs. And many, too, who 
give Saturday matinees for the 
benefit of children, have found 
that the serial cannot be replaced 
on these programs. 

The type of serial being made 
today is a vast improvement over 
the serial of earlier times. Better 
stories, better exploitation possi- 
bilities, wider and more intelligent 
appeal have made serials better. 
That is perhaps the reason why 
many of the country's leading 
theatres have recently been book- 
ing serials. 

There are a number of very fine 
serial productions among the cur- 
rent releases available, and many 
of less recent release that are as 
good. For the exhibitor, who is 



Greater Movie Season 

Is Here! Let's Go! 

1 — Six cylinder closed motor car. 
2— Trip to Los Angeles and return for 
two. 

3_Trip to Yellowstone Park and re- 
turn for two. 
-1 — Diamond studded wrist watch. 
S — Combination radio Columbia phono- 
graph. 

6— Gold engraved pass to all theatres in 
city. 

7— Personally autographed photographs 
of movie stars. 

Those are the prizes which Kansas 
City exhibitors will offer in connection 
with the Greater Movie Season national 
essay contest. The Kansas City Star, 
with a daily circulation of 500,000, has 
agreed to "carry" the contest by reprint- 
ing the winning essays on "What the 
Movies Mean to Me.'' 

Plans for the 3-week celebration in 
Kansas City in conjunction with the 
Greater Movie Season campaign prac- 
tically are completed. Mayor Albert I. 
Beach, who is on a vacation, has been 
requested to issue a proclamation, while 
more than 200 billboards will be used for 
four showings, there a'ready having been 
2.000 pennants purchased and hung about 
the city. 

Down town traffic signals w'.ll bear 
banners with the wording, "Let's Go ' 
Greater Movie Season I" Prizes of $100. 
$50 and $25 will lie offered for the best 
decorated 'windows downtown in con- 
nection with the celebration. The goal 
of $5,000 for the celebration, although 
practically reached, probably will havr 
to be increased if present plans for a 
parade and other features are carried 
out, exhibitor officials say. 

Special musical features and the best 
films obtainable will be shown by down- 
town and suburban houses as well dur- 
ing the celebration period. Speakers 
have been appointed to appear before 
various civic and religious organizations, 
telling the purposes of the event. Satur- 
day night, August 15, has been set aside 
for a tentative date of a big downtown 
"joy'' night, with a parade and dancing 
along the principal streets as features. 



Diligence and ability, no matter how 
long hidden away, are bound to be recog- 
nized. The particular instance to which 
this statement is referred is that of 
Charles Besseivbacher, who beginning 
the first week in August becomes man- 
ager of the Independent Film Corpora- 
tion. 

Charlie needs no introduction to the 
trade in this territory. For many years 
he has been known in this business as 
"that quiet looking chap over there will 
take your check." Charlie has been a 
cashier. For a long time with Vitagraph, 
then with Warner Bros., and since the 



Park E. Sherlock, 

New Gayety Head 

Park E. Sherlock, 3709 East Thirteenth 
street, for twelve years advertising man- 
ager of the Gayety Theare, is the new 
manager of the theatre, it was announced 
this week. Mr. Sherlock was appointed 
to the position at the close of the thea- 
tre season in the spring, but the public 
announcement was withheld until this 
week. 

Before becoming the advertising man- 
ager of the Gayety Theatre, he was 
witli the Gillis Theatre also for 12 years. 
This was during the melodrama period 
when the theatre was at its heighth of 
prosperity. 

Mr. Sherlock succeeds Fred Waldmann, 
who has been transferred to Buffalo. 
This is the first time a local man has 
been appointed as manager of the thea- 
tre. 




CHARLES BESSENBACHER. 

merger of these two companies, he he 
has been on the same job. 

Although his new post is not exactly a 
promotion, it is similar to one. And 
with his host of friends among the ex- 
hibitors Charlie should prove an excep- 
tional booster for the Independent's busi- 
ness. 

Joe Silverman, president and hereto- 
fore also manager of Independent, will 
confine his duties to the buying of prod- 
uct and the handling of key town sales. 



*********** 

* GLORIA'S AN "EX-IBBETER" * 

NOW. 

* New York. — Gloria Gould is go- * 

* ing to run an ultra-smart Broadwaj 

* motion picture theatre operated ex- 
' rlusively by women ushers, ticket 

* sellers and musicians. 

* She is the youngest daughter of * 
the late George Jay Gould, railroad : 

* magnate, and the wife of Henry A. 

* Bishop, Jr., a broker. 

* Besides mothering a little girl, * 

* she has been dancing in a cabaret, * 

* conducting aesthetic dancing classes * 

* and writing for newspapers and * 

* magazines. 

* The theatre will be one of the * 

* smallest first run houses with 600 * 

* reserved seats at $2. 



August 8, 1925 



THE REEL JOURNAL 



Page Seven 



OayS Variety "If the Rest Average Half as Good, Gotham Will Be 

of THE TALK OF THE INDUSTRY!" 

1 LLlL VJ V .ClY-LAIN JD "This one is going to make them sit up straight in their 

LIMITED" chairs " 




Here Are the First Four of Our 26 
Specials — 



"Crackerjack" 

Johnny Hines' Greatest Comedy 

"Wizard of Oz" 

Larry Semon, Charlie Murray, Mary Carr, 
Dorothy Dwan 

The Sporting Chance" 

Dorothy Phillips, Theodore Von Eltz, 
George Fawcett, Lou Tellegen 

"The Overland 
Limited" 

Ralph Lewis, Malcolm MacGregor, 
Olive Borden, Alice Lake 



BUSINESS IS GREAT! The natural result 
of Big Pictures — and when Booking, Re- 
member, 

MIDWEST OFFERS FREE TRAILER 
SERVICE. 



Midwest Film Disfrs. 

130 West 18th St., E. C. RHODEN, Mgr.. Kansas City, Mo. 



"OVERLAND LIMITED" 

David Barton Malcolm McGregor 

Ruth Dent Olive Borden 

Violet Carlton Alice Lake 

Mrs. Barton Ethel Wales 

"Big Ed" Barton Ralph Lewis 

Brice Miller John Miljan 

Tat Madden Roscoe Karns 

Carson North Emmett King 

Schuyler Dent Charles Mailes 

"Bitterroot" Jackson Charles West 

"One Round" Farrell, Charles "Buddy" Post 
Agnes Barton Evelyn Jennings 



This one is going to make them sit up 
in their chairs as straight as the vertical 
side of a cross-word puzzle all the way 
from Walla Walla to Canarsie. It fires 
thrill with rapidity, and at no time does 
the mechanism get clogged. It possess*-*, 
in addition to superlatively high-grade 
cast and direction, a story that while old 
and jammed with melodramatic hokum, 
has a tear, a smile and a wallop for 
every one of the several thousand feet 
of film in its make-up. 

There are few thrills to be compared 
with the sight of a steel monster crowd- 
ed with humanity rushing toward a 
bridge that has been tampered with and 
is ready to crash down when the weight 
of the engine reaches it. The heavy, 
for instance, no sooner has the destruc- 
tion of the bridge planned than he learns 
his mother is a passenger on the train. 
The hero's father, crack engineer of the 
line, is at the throttle, the first to pass 
over the new bridge built under the di- 
rection of his boy. But his heart is 
heavy as his little girl is desperately ill 
at home and a red flag flying from his 
house as he speeds by shows her to have 
taken a turn for the worse. 

To cap the climax a giant maniac breaks 
loose on the train and takes possession 
of the engine after knocking out the 
engineer. Nothing can stop the train and 
the engineer comes to just in time to un- 
couple the locomotive and apply the 
brakes to the first car, as the engine 
crashes down from the bridge. 

The direction is credited to Frank 
O'Xeil. but. although the press sheet fails 
to mention his name, Renaiul Hoffman 
is given as supervisor in the preliminary 
titles, and his sure touch in the small- 
town commonplaces, pathos and humor, 
is clearly defined. 

The entire cast is tremendously effec- 
tive, Malcolm McGregor, who has been 
arriving like a sky-rocket, is excellent in 
the lead, as is the dainty Olive Borden, 
wlio plays opposite. Alice Lake success- 
fully resists the temptation to overact as 
a vicious small-town flapper who tries 
to frame the hero, while Ralph Lewis. 
John Milan and "Buddy" Post, as the 
engineer, heavy and maniac, respectively, 
are others who are outstanding. 

According to announcement it is the 
first series of 12 productions to be made 
under the same banner, and if the rest 
average one-half as good, Gotham will 
be the talk of the Industry. 



Page Eight 

Famous Plans Merger 
With Balaban & Katz? 



THE REEL JOURNAL 



Chicago. — A merger of Famous Play- 
ers-Lasky and Balaban & Katz, is in 
prospect, with negotiations on the pro- 
posed deal declared to have progressed 
to a point where announcement of its 
closing may be expected. 

This deal, if closed, would be the 
largest transaction in motion picture 
history, and would raise Famous Play- 
ers-Lasky to a dominant position in the 
motion picture field, for it would give 
the merged company control of the 
First National and Metro-Goldwyn 
franchises in the Chicago territory. 

Included in the Balaban & Katz chain 
are houses throughout Illinois, Wiscon- 
sin, the Blank circuit and others, which 
B. & K. are said to have recently ac- 
quired. 



M.-G.-M. Releases 4 for 
Greater Movie Season 



Among the most important contribu- 
tions to Greater Movie Season are 
Metro-Goldwyn-Mayer's release for the 
month of August, C. E. Gregory, Kan- 
sas City manager ,has declared. Four 
epoch-making pictures have tieen lined 
up for release by this organization for 
the forthcoming 30-day motion picture 
carnival: Monta Bell's "Pretty Ladies," 
scheduled to reach exhibitors on the 
first of the month; Tod Browning's 
"The Unholy Three," to be released on 
the sixteenth; "Romola," starring Lillian 
Gish, scheduled for release on the 
twentieth, and Hobart Henley's "A Slave 
of Fashion," to be released on the 
twenty-third, Mr. Gregory announced. 



"Seven Keys to Baldpate" 
First MacLean for F. P. L. 



Douglas MacLean's first comedy for 
Paramount will be a picturization of 
George M. Cohan's great stage success, 
"Seven Keys to Baldpate," according to 
Ben Blotchy, local branch manager. The 
director and the cast for "Seven Keys 
to Baldpate" will be selected immediate- 
ly and production will start at once. 

"Seven Keys to Baldpate," produced 
several years ago in New York, has 
proved to be one of the biggest suc- 
cesses of the American stage. It first 
revealed to the critics and the public 
George M. Cohan's great skill as a 
dramatist and it brought permanently 
before the public the name of the author, 
Karl Derr Biggers, one of the best 
known short story writers and novelists 
in American fiction. 




COOLIDGE IN ENDORSEMENT 
OF GREATER MOVIE SEASON. 

President Calvin Coolidge has en- 
dorsed Greater Movie Season. 

In a letter written from Swamp- 
scott, Mass., to Will Hi. Hays, 
president of the Motion Picture 
Producers and Distributors of 
America, Inc., President Coolidge 
declares : 

"My attention has been called 
to the fact that you are taking 
the twenty-ninth anniversary of 
the moving picture industry as 
occasion to inaugurate a Great- 
er Movie Season Campaign. 
Such a movement to emphasize 
the desirability of worthy mo- 
tion pictures will be of real 
public value. The progress 
that has been made in both 
education and entertainment 
in this tremendous enterprise is 
an outstanding achievement of 
the opening years of this cen- 
tury. 1 congratulate you and 
wish you a continuation of 
your success. 

Very truly yours, 
Signed. CALVIN COOLIDGE. 
President Coolidge's statement 
constitutes a signal honor for the 
film industry since, with the excep- 
tion of Red Cross drives, no other 
national movement has received 
such official endorsement from the 

White House. 
********* 



'OLD CLOTHES" STARTED 



Jackie Coogan Begins First Picture in 
Contract With M.-G.-M. 



Jackie Coogan, after a year's vaca- 
tion from work before the camera, has 
begun work on his new production for 
Metro-Goldwyn-Mayer, "Old Clothes," 
written for him by Willard Mack. Ed- 
die Cline is directing this production, 
according to C. E. Gregory, Kansas 
City manager. 

Jackie's year of grace from the movies 
lias been rich in fun and experience. 
Immediately after he completed "The 
Rag Man" he set sail for Europe on 
his memorable "Mercy Crusade" in be- 
half of the destitute orphans of the 
Levant, under the care of the Near East 
Relief. 

Jackie's schedule calls for two pic- 
tures per year, which means that during 
the balance of 1925 he will make but 
one film, starting the second in January 
of 1926. "The Rag Man," young Coo- 
gan's last picture, was also a Willard 
Mack story directed by Eddie Cline. 



"PARIS AFTER DARK," TITLE OF 
NORMA'S NEXT FOR F. N. 

New York.— "Paris After Dark" will 
be Norma Talmadge's next starring ve- 
hicle for First National , according to 
word from the Hollywood offices of 
Joseph M. Schenck. 

The announcement that the story goes 
into production immediately on com- 
pletion of her current vehicle, "Gran- 
stark," confirms the indication that 
1925 will be the busiest production year 
of the star's career. 

"Paris After Dark" is an original 
story by John W. Considine, Jr., for 



August 8, 1925 
MILLION FOR OMAHA HOUSE. 



World Realty Co. to Build 2,700-Seat 
Theatre on Empress Site. 



Omaha— The Empress Theatre. Omaha 
combination house, is to be razed to 
make way for a new theatre to be 
erected on the site 'by the World 
Realty Company, which operates five 
Omaha theatres. 

One million dollars is to be spent in 
erecting the new theatre, which is to 
seat 2,700, according to plans. 

Some time ago, it was announced 
that the A. H. Blank enterprises, which 
operates the Strand and Rialto theatres, 
is to ibuild a new first run theatre in 
the city. 



Closing of contracts for first run 
showing of Universal pictures by the 
World Realty Companl, is expected to 
result in abandonment of the distribut- 
ing company's plan to erect a house in 
Omaha. 



Cast Complete for "Pony 
Express," Cruze Special 

A notable cast has been assembled for 
lames Cruze's forthcoming big special, 
"The Pony Express" for Paramount. 

Betty Compson has been selected to 
play the leading feminine role, Molly 
Jones, a girl of the pioneer life of Jules- 
burg, Colo., in 1?60. 

Ricardo Cortez will appear as Jack 
Weston, a pony express rider and a 
strong supporter of the Union cause in 
California in the dark days just preceding 
the Civil War. 

Ernest Torrence, the beloved guide of 
"The Covered Wagon," also appears in 
"The Pony Express," as "Ascension 
Tones," a blacksmith and religious fa- 
natic plying his trade on the frontier. 

Wallace Beery 's part in "The Pony Ex- 
press" is "Rhode Island Red," a lovable 
vagabond and soldier of fortune, stranded 
in California but hopeful always of get- 
ting back to his native state of Rhode 
Island. 

George Bancroft, veteran character 
actor, is taking the villain part, Jack 
Slade, Superintendent of the Overland 
Stage in Julesburg. 

An interesting characterization is that 
of the half-breed Indian Charlie Brent, 
played by Frank Lackteen, John Fox, Jr., 
who has grown considerably since he 
played the part of the tobacco chewing 
boy in "The Covered Wagon" also has 
an important role. 

Al Hart is playing Senator Glen, Wil- 
liam Turner the part of William Rus- 
sell, and Rose Tapley is the aunt. 



FRED KNISPEL TO P. D. C. AS AS- 
SISTANT TO CECIL MABERRY. 

Fred H. Knispel, for three years 
manager of the Minneapolis Vitagraph 
branch, has been named assistant to 
Cecil Maberry, district manager for 
Producer Distributing corporation. 

In his new capacity Knispel will cover 
the Minneapolis, Milwaukee, _ Des 
Moines, Omaha and Chicago territories. 



the past several years production man- 
ager of Joseph M. Schenck productions. 



August 8, 1925 



THE REEL JOURNAL 



Page Nine 












NOW~The P. D. C. Big Specials 

at SPECIAL Prices 



c 



OURTE'SY AND SERVICE to the trade through the years has built the 
Foundation upon which the P. D. C. have achieved their astounding suc- 
cess. Realizing the more strenuous business conditions which face the 
exhibitor during the summer months, the P. D. C. announces with pleas- 
ure this new policy extending price concessions on the 1924-25 product. 



HAVE YOU PLAYED 
ALL OF THESE? 



«CH \HLi:VS AUNT" 
"Her Market Value" 
"The (»irl of Gold" 
"On the Threshold" 
•'Friendly Enemies'' 
"Crimson* Runner" 
"Beauty and The Had Man'* 

• si OP FLIRTING" 

* The Awful Truth" 
"Private Affairs" 
••tirit" 

"Jloosier Schoolmaster** 
"Love's Whirlpool" 
"Try and Get It" 
"His Darker Self" 
"Miami'' 

"Wandering Hush anils" 
"What Shall I Do?" 
"HOLD VOl It BREATH* 
"Another Scanda I" 
"Her Own Free Will" 
"Not One To Snare" 
"DOWN TO THE SKA IV SHIPS" 
"Barbara Frietchie" 
"Siren of Seville" 
"Ramshackle House" 
•'The Wise Virgin" 
"CHALK MARKS" 
"Another Man's Wife" 
"Legend of Hollywood" 
"House of Youth" 
"Trooping With Ellen" 
"Reckless Romance" 
"Girl On The Stairs" 

"THE ciioRi s»^uym " 

"A Cafe In Cairo" 
"The Mirage" 
"Let Women A lone" 
"Welcome strain: er' 1 
"OFF THE HIGHWAY" 



Syd Chaplin 

Agnes Ay res— Taylor Homes 
Florence Yidor 

Gladys Hulette — Ilenrj B. Walthall 
Weber *fc Fields 
Prise ilia Dean — Ward Crane 
Mabel Ralliu — Forest Stanley 
John T. Murray — Wanda Ha w ley 
Agnes Ay res 

Gladys Hulette — Mildred Harris 
Glenn Hunter — ( Ilnra Bow 
Henry Hull — .lane Thomas 
James Kirk-wood — I.ila Lee 
Bryant Washburn — Hi I lie Dove 
Lloyd Hamilton 
Betty i 'oinpson 
James KJrkwood- — Li In Lee 
Dorothy Mackaill 
Dorothy Devore — Walter H:ers 
Lois AVilson 

Helen Chad wick — Holmes Herbert 
Ethel Wales — David Torrence 
Special Cast 

Florence Yidor — Ed niund Lowe 
Priscilla Dean 
Betty Com p son 

Patsy Ruth Viller — Matt Moon- 
Special Cast 

James Kirkwood — L In Lee 
Percy Marmont — Znzu Pitts 
Jaeiiiiel.'iM> Logan 
Helen ( hadw ick— Gaston Glass 
.*► < 'omedy Stars 

Patsy Ruth Miller 

Margaret Livingston 

Priscilla Dean 

Florence Yidor 

Pat O'Maley — Wanda Haw ley 

."» Dramatic Stars 

Special Cast 



f 



BOOK THEM IN NOW! 
At Special Prices. 



Producers Distributing Corp. 



KANSAS CITY— 111 West 18th St. OKLAHOMA CITY— 108 S. Hudson 
LOUIS REICHERT, Branch Manager E. S. OLSMITH, Branch Manager. 



5T. LOUIS— 3312 Lindell Blvd. 
C. D. HILL, Branch Manager. 



A. 



K 



Pa°;e Ten 



HE REEL JOURNAL 



August 8, 1925 



Second Release for 

"Sea Hawk" Sept. 1 

"The Sea Hawk," which First Na- 
t'onal took out of service at the end of 
May, for three months, has been re- 
leased again for first run showings be- 
ginning the first of September, Tom 
Byerle, local manager, announced this 
week. 

The first of the new first rim show- 
ings has been contracted for by Thomas 
Spry, branch manager in Boston, for 
the week of September 6th, at the 
Rialto Theatre, Providence, R. I. 



"Phantom of the Opera" 
N. Y. Premiere Sept. 7 



New York.— "The Phantom of the 
Opera," Universal's long heralded super- 
production of Gaston Leroux's world- 
read mystery romance, and which is 
•■aid to give new meanings to screen 
art, as interpreted by Lon Chaney, the 
star, and the featured players, Mary 
Philbin, Norman Kerry, is to have it^ 
New York premiere at the Astor Thea- 
tre, September 7, it has just been an- 
nounced at the Universal Home Office. 

Elaborate preparations arc being made 
by the Universal organization to give 
to this production, a presentation in 
keeping with its spectacular lavishness 
— a presentation that will eclipse all 
previous screen premieres, it is prom- 
ised. Carl Laemmle, the head id' the 
Universal Pictures Corporation, has 
staked a fortune on "The Phantom" 
and he is determined that its premiere 
showing shall be worthy of the long 
months of painstaking effort, the elab- 
orate settings, the SO principals, the 
5,000 extras and the masterful direction 
of Rupert Julian, which went into the 
making of the picture. 



This week we got a look at tin- conf - 
dential sales report sheet issued by First 
National ,and found that J. J. Curran, 
salesman of the Kansas City exchange 
staff, was leading the country in this 
end of the business. And furthermore, 
ih.it Bill Warner, assistant manager of 
the Kansas City exchange, is ranking 
third in the entire country in the amount 
of paid and played business for the sec- 
ond quarter of 1925. 



HEADQUARTERS 

For Exhibitors and Film Men 

#/ HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





. r red Knispel, formerly branch manager 
[in- Yitagraph in Minneapolis, has been 
appointed by Cecil Maberry, district 
manager for Producers Distributing Cor- 
poration, as his assistant. 

* * * 

Leslie Durland, Warner Bros., Vita- 
graph booker, is in Northern Kansas this 
week trying his hand at writing con- 
tracts. 

* * * 

Bert Edwards has resigned from the 
sales staff of Midwest Film Distributors. 

* * * 

Kansas City exchanges were busy this 
week getting ready for the fall booking 
season, which is expected to start soon. 
The hot weather has kept many exhib- 
itors away from Movie Row, but the in- 
crease in visitors has been very notice- 
able during the cool weather of the p ist 

week. 

* * * 

Si. N. Graham has taken over the 
Savoy Theatre at Palmyra, Mo., he 
writes The Reel Journal. Air. Graham 
was formerly the owner of the Rex Thea- 
tre, La Grange, Mo. 

* * + 

C. D. Hill, formerly branch manager 
in St. Louis of the Producers Distribut- 
ing Corporation exchange, and lately ap- 
pointed district manager of that or- 
ganization, visited the Kansas City ex- 
change last week. Mr. Hill is out on a 
tour of his exchanges. 

* * * 

Guy Novarre, United Artists manager 
in Kansas City, has returned to his desk 
after a two weeks' vacation. 

* * * 

United Artists are now selling their 
five late pictures, according to Guy No- 
varre, local manager. These new pictures 
are: "Little Annie Roonie," with Mary 
Pickford; "Sally of the Sawdust," Grif- 
fith's latest; Charlie Chaplin's, "The 
Gold Rush"; "Wild Justice," with Wm. S. 
Hart. This is Hart's first picture under 
the new contract. His second picture 
will be "Tumbleweed," Mr. Novarre said. 

* * * 

According to a rumor circulating in 
Kansas City this week, the name of Mar- 
cus Loew was connected with the $3,000,- 
000 theatre and office building project 
being promoted for the site at Troost 
Avenue and Linwood Boulevard by W. C. 
Gumm. This was branded as only a "ru- 
mor," however. 

* * * 

The comedy in the Prospect Theatre, 
a suburban house of Kansas City, owned 
by Jay Means, flickered out the other 
night and amused men, women and chT 
Iren, filed out. A few doors away at 
the corner of Twenty-sixth street and 
Prospect avenue, the crowd stopped. A 
government raid on a drug store was in 
lull progress. Even as in the comedy, 
COatleSS men with revolvers strapped 
around, hurried in ami out of the store. 
The next day when Mr. Means went 
down to an exchange to see about his 
films for the night, he jokingly was told 
that his rate would have to he doubled 
in view of the fart that the exchange 



manager had passed by and seen him 
"standing them up." 

* * * 

A. E. Jarboe is remodeling and redeco- 
rating the Royal Theatre in Carrol'.ton, 
Mo. Mr. Jarboe has leased this house to 
Mr. Waybill. 

* * * 

"If there's a split at the M. P. T. O. 
A. directors' meeting in Detroit it means 
that there will be some big work ahead 
of us at the next M. P. T. O. A. Kansas- 
Missouri convention," was all that R. R. 
Biechele, president of the latter body and 
a director in the national organization, 
had time to say before leaving for De- 
troit Tuesday, to attend the meeting 
there July 30. 

* * * 

Charles Raymond, new advert is ng 
manager of the Newman Theatre, Kan- 
sas City, recently taken over by Para- 
mount, lost no time in slipping in a 
boost for Greater Movie Season when 
he was called upon to speak before the 
Advertising Club of Kansas City at a 
luncheon at the jHotel Balti|more the 
other day. Entertainers from the Main- 
street Theatre also were on the program 
and a film was made of the luncheon. 
Tlie importance of motion pictures in 
civic life and the future outlook of the 
screen were analyzed by Mr. Raymond. 

* * * 

Glen Klock, Pastime Theatre, Ottawa, 
Kas., has been in a hospital in Kansas 
City for two weeks. Mr. Klock was 
taken suddenly ill while here on a visit 
to the exchanges. 

* * * 

Jerry Akers, recent district manager 
for Universal and formerly a Paramount 
manager, greeted his film friends here 
with much happiness this week. Jerry- 
has been in charge of the bookings of 
Miss Eugene Dennis, the psychic won- 
der, since the first of the year, which 
brought him to Kansas City with her ap- 
pearance at the Liberty. Incidently Miss 
Dennis is standing them out at the 
Liberty. And that's what Jerry says she 
has been doing everywhere. Jerry asks 
to be remembered to his exhibitor friends. 

All right, ferry. 

* * * 

Max Meyer has resigned as salesman 
for F. B. O. and has joined the sales 
,t hi of the Independent Film Corpora- 
tion for whom he will travel in Kansas. 

* * * 

( tscar Morgan, district manager for 
Pathe, was in Kansas City this week out- 
lining sales plans with J. A. Epperson, 
Kansas City branch manager for that 
■ ii eanization. 




It's Never Been Done Before! 

The very first release of the "Quality 52" causes 

Wid Gunning to say: 

"The Unholy Three— 

The greatest picture I have seen to date" 

At the Warfield Theatre, San Francisco, Saturday, Opening Records Were Broken. 

"I would not be at all surprised to find standing feature of the year, it will surely 

that 'The Unholy Three' becomes the best be among the topnotchers." — San Francisco 

American motion picture of the year." — Bulletin. 

Motion Picture Classic. " 'The Unholy Three' is a classic of screen 

"It is one of the finest pictures ever literature." — San Francisco Daily News. 

made."— Photoplay Magazine." "Better than 'The Miracle Man.' "—San 

"Perfect picture. Tremendous hit! What- Francisco Examiner, 

ever you do, don't fail to see 'The Unholy "Startlingly good picture. Enthralling 

Three.' "—San Francisco Call. story. Very excellent acting."— San Fran- 

"If 'The Unholy Three' is not the out- cisco Chronicle. 

And Here's Another! 

" Pretty Ladies" 

Capitol Theatre, New York City 

"Monta Bell has done it again. A picture "Put 'Pretty Ladies' on your MUST list. 

of remarkable entertainment value."— New It is the kind of picture you'll enjoy seeing 

York Morning Telegraph. more than once -" — New York Daily Mirror. 

<.t^ T u j u t.j 4. i -i. « i. iv/r "It has all the charm of the stage 'Fol- 

If I had a hat on Id take it ot to Monta u , with th movieg thrown fa f d 

Bell who directed Pretty Ladies. It s one mea sure."-New York Daily Graphic, 

of the best pictures of the season. — New „ ,, ,._ . . , 

York Evening Journal. , ...... all these qualities joined to a 

shrewd use of artistic photographic conapo- 
" 'Pretty Ladies' is a darned good show. sition g0 to make .p retty Ladies' an IM- 

Don't say that I didn't tell you to see it."- PORTANT picture."— New York Herald- 

New York Daily News. Tribune. 

These are the first two of the "Quality 52" for 1926-1926. 
What a marvelous barometer for the remainder 

of this line-up. 

IT'S NO WONDER 



^ctrc^okftvi/n^s^rer 



IS 



^The Talk of the Industry" 



Chas. Werner, J. E. Flynn, C. E. Gregory, 

Resident Manager, District Manager, Resident Manager, 

3328 Olive St., St. Louis 1706 Wyandotte, 

St. Louis, Mo. Kansas City, Mo. 



Pa^e Twelve 



THE REEL JOURNAL 



August 8, 1925 



£<9?SiS>0: 



Book your 

programs as 

you need them. 



i)«2©( 



IT WILL 
PAY YOU 

WELL! 



'Hand to Mouth 



MORE PRO 



The film industry is none other than a specialized 
branch of merchandising. The producer is the manu- 
facturer. The exchange is the wholesaler. The ex- 
hibitor is the retailer. 

Let us consider what has happened in the history 
of distribution. This is the age of "hand-to-mouth 
buying." The merchant who used to go to market 
twice a year, and buy great volumes of merchandise, 
has learned some new tricks. He isn't going to take 
the chance any more. He knows what frozen stock 
means, and what the penalties are of buying months 
ahead. And so, he's buying hand-to-mouth — keeping 
his stock salable in the presentation of the newest 
styles through frequent purchases — and discounting 
his bills. 

Why doesn't this policy apply to the film busi- 
ness? Why should the exhibitor obligate himself 
under hundreds of dollars of film rentals months in 
advance? Other retailers won't do. this — why should 
the exhibitor? 



ASSOCIATED INDEPENDENT FILM EX(I 



ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 

UNITED FILM EXCHANGE 

3314 Olive St., Sam Werner, Mgr. 



p!i^3>«= 



ist 8, 1925 



THE REEL JOURNAL 



Page Thirteen 



m 



coking-Means 



FOR YOU! 



Just as surely as this policy of buying has entered 
ither industries, "the hand-to-mouth system" of book- 
ng will shortly dominate the selling of pictures. It 
as many advantages. Thereby, the exhibitor keeps 
is booking chart clear. He can book pictures when 
e wants them. When a splendid picture comes 
long later in the season, he doesn't have to turn it 
own simply because he can't set it in. He can plan 
xlay to meet tomorrow's needs, not next year's. 

The Independent Film Exchanges of St. Louis 
nd Kansas City offer to you the only agencies of 
hand-to-mouth buying." They know their product 
mst please you — that each picture must stand on its 
wn merits. 

These exchanges invite you to look over their 
ew product. They're elacl to sell you only what you 
ant. Book your programs with them just as you 
eed them. Keep time open! There'll be more 
rofit for you and the greatest peace-of-mind you've 
ver known ! 



OF ST. LOUIS AND KANSAS CITY 




KANSAS CITY 



MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr», F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Joe Silverman, Mgr. 



5»6^® 



Page Fourteen 



THE REEL JOURNAL 



August 8, 1925 



Complete Line-Up of Warners Forty Announced; 
Many Exhibitors Book Exclusively for Entire Year 



List Contains Drama, Melodrama and 
Much Comedy. 



["he li.sl of tin' "Warner Forty" form- 
ing the production schedule for 1925-26 
has been announced. Warner Bros, be- 
lieve confidently that no producing or- 
ganization ever had greater justification 
for pride in offering a year's program to 
exhibitors and the public than have they 
in presenting this array of attractions. 

That this confidence is not misplaced 
is demonstrated by the considerable num- 
ber of showmen who already have 
booked the entire list for their theatres. 
As in thousands of houses a run com- 
prises an entire week at the minimum, 
this means that many exhibitors will de- 
pend upon Warner product almost ex- 
clusively during the coming year. 

In fact, one influential Broadway ex- 
hibitor has signed a contract with War- 
ner Bros., binding himself to show the 
offerings of no other producer at any 
time during a term of fifty-two weeks. 
It was Lee \. Ochs, managing director 
of the Piccadilly Theatre, who was so 
impressed by the superiority of Warner 
product that he determined to give his 
patrons no other. 

The subjects treated in the productions 
cover a wide range, giving every picture 
fan assurance that among these forty 
his particular preferences, whatever they 
may be, will be met more than once. 
Most picture lovers, however, discrimina- 
tive they may be, are pretty certain to 
be attracted by the entire double score 
of offerings. 

Six of the productions are frankly 
melodramas. Slightly more than a dozen 
are comedies or comedy dramas, although 
the Warners have arranged to distribute 
a list of comedies independently of those 
on this list. The remaining attractions 
cover the whole gamut of human emo- 
tions, supplying adventure, mystery, ro- 
mance — every form of dramatic enter- 
tainment. 

Herewith is a list of the Warner Forty, 
arranged, as nearly as is possible thus 
early, in the order of their release: 

"The Limited Mail," from Elmer R. 

thrilling play, starring Monte 

'vitl. (i. orge Hill directing-. 

"'Hi. Wife Who Wasn't Wanted." a 

domestic drama by Gertrude de Went- 

h-James, starring Irene Rich. James 

Flood will direct. 

"Bobbed Hair," from the widely read 

novel which was the composite work of 

twentj popular authors. Marie Prevost 

will hi'. ■ Hi. principal role, and Alan 

land will direct. 

Week! ' Pa i a Gregory 

Rogi i i omedy, will be Interpreted by 

Matt Moore and Dorothj Devore, with a 

carefully i eh ct. d c R | di i Ruth Is 

i ector. 

Th< in. i "Below the Mm ." by 

1 aiarles V I ne, will ti a i ure Rin -Tin' 

Tin. the fan log actor. I ferman Ra s 

din cted tlm production, 
adley King's "Satan in Sables" has 
been ! eleel ed a Lowell Sherman's first 
starring vehicle, .lames Flood directed 

"Svd" Chaplin will star In Harold Mo- 
Grath's corned} "The Man on the Box," 
' irles 1'' ni.'is Relsner directing. 
I'ni \ Ruth Miller is starred In Kath- 
NTorris' "Rose of the World." which 
dl ' . cted by Ha rry Beaumon I 
Monte Blue and Patsy Ruth Miller will 
n th ci .in.'.l v dra ma "1 [ogan's 
1 recti .1 by Roy del Ruth, 
car Wilde's most celebrated drama. 
"lyady Windermere's Pan," is to he plc- 
■ ■! l.nMtsoh an rill 



cast appearing in the production. 

"Red Hot Tires." an adventure drama, 
starring Monte Blue, was directed by Erie 
C. Kenton. 

Irene Rich will star in Arthur Somers 
Roche's well known novel, "The Pleasure 
Buyers." Chester Witney is directing. 

Lewis Milestone's drama. "The Easiest 
toad," will have Marie Prevost in the 
leading role. Mr. Milestone will direel 

The Matt Moore-Dorothy Devore com- 
bination will appeal- again in Hairy 1. 
Wilson's comedy "His Maiesty Bunker 
Bean," under the dire rtion of Harry Beau- 
mont. 

Charles A. Logue's. "The Clash of the 
Wolves," is Rin-Tin-Tin's second attrac- 
tion on the schedule. H. Haymaker will 
direct. 

"The Love Toy" will be the second 
production starring Lowell Sherman. 
James Phaod "will direct. 

John Barrymore's first picture will he 
''The Sea Beast," from Heran Melville's 
celebrated epic of the sea, "Moby Dick." 
Millard Webb will direct. 

Patsy Ruth Miller and Kenneth Harlan 
will star in William McLeod Raine's "The 
Fighting Edge." 

Rujth Cross's novel, "The Gulden Co- 
coon," is to be interpreted by an all star 
cast. Millard Webb will direct. 

Another starring vehicle for Monte Blur- 
is "The White Chief," by Bess Meredyth. 

Beatrice Burton's "His Jazz Bride," will 
be tlte -work of an all star cast. 

Jay Gelzer's "Compromise" will have 
Iniie Rich as the central figure, Chester 
Withey directing. 

Marie Prevost is to star in Catherine 
Brody's "Why Girls Go Back Horn.." 
James Flood is to direct. 

In "The Sap" from the famous play, 
the inimitable comedy team, Matt Moore 
and Dorothy Devore will appear again on 
the schedule. 

Rin-Tin-Tin's third melodrama will be 
"The Night Cry." Herman Raymaker di- 
recting-. 

The title of a second Ernst Lub 
production, with an all-star east. j s to be 
announced later. 

"Syd" Chaplin is to star in "The Colli I 
Widow." from the novel by Frank Howe, 
with Charles Francis Reisner directing the 
production. 

Patsy Ruth Miller and Kenneth Harlan 
will interpret "Broken Hearts of Holly- 
wood," by Gregory Rogers 

"Hell Bent for Heaven " by the fam >us 
prize play by Thatcher Hughes, will star 
Monte Blue. William Beaudine directing. 

Rex Beach's "The A r engeance of Durand" 
will have Irene Rich as star. 

E. Phillips Oppenheim's "The Passion- 
ate Quest" will star Marie Prevost, Jamei 
Fl 1 directing. 

The Mai ' Mo ire-1 (orol li v I ie\ ore team 
will star in the famous musical comedv. 
"The Honeymoon Express," from the 
' ena rio by E. T. Lowe, Jr. 

Rin-Tin-Tin's next offering is to be 
"A Hero of the Big Snows," 

Patsy Ruth Miller and Kenneth Harlan 

will I -starred in Gelet Burgess' "The 

Cave Man." 

I'. lv ... h's "Tin Barriei That \\ . 
r.ni-ii. .1" will li.i \ . Monl •■ liln.. as i' i 
s la r. 

Irene Rich will bi I v. cen Iral figure 
in Charles K Harris' "Silken Shu ikies " 

Th,. ■ i.i of . v.. i !. Hanson T 
■''I'lie i fay Dm" " h Marii I 'n vosi Millard 
Webb will din ■ i 

Mill Moor-, mm. I Dorothy Devore will 
vi'.'.'ir In B. Phlllim Oppenheim's "The 

Itable Millionaires." with Roy del 

I: " ' V ti i reel in g. 

Patsy Ruth Miller and Kenneth Harlan 
me to Interprel "The Social Highwayman," 
be Elizabeth P Tralne 

A special all star casl Is scheduled to 
■•■ iii. comedy drama, "The Little 
Irish Girl." 

"Three Wise Crooks" Next Brent. 

"Three Wise Crooks" has been se- 
lected as the next vehicle for Evelyn 
Brent, according to Roy Churchill, local 
branch manager of the F. P.. O. 



"Seven Days" to 

Inaugurate "Greater 
Laughter Season" 

Coincident with the industry's Greater 
Movie Season drive, the Christie produc- 
ing forces are instituting an independent 
movement to create a "Greater Laughter 
Season" to hegin with their Greater 
Movie Season contribution, "Seven Days." 

Director .Scott Sidney has finished 
camera work on the Mary Roberts Rine- 
hart-Avery Hopwood s-tage success, 
"Seven Days," and Al. Christie's entire 
force of editors and cutters are now 
making every effort to whip this new 
nig feature into form for special preview 
showing at tin- beginning of Greater 
Movie Season. 

"As far as our organization is con- 
cerned," said Al. Christie, "We are going 
to try to make Greater Movie Season 
mean "Greater Laughter Season" with 
feature comedies of hilarious entertain- 
ment. That is why we selected "Seven 
Days',' for the first feature length comedy 
to be released during "Greater Mov'e 
Season." On the stage it was a won- 
derful laughing bit, confirming the suc- 
cess of its original version in Mary 
Roberts Rinebart's book under the tilt e 
"When a Man Marries." With this 
material to start with, Scott Sidney has 
directed another big feature that fully up- 
holds the reputation lie made in direct- 
ing "Charley's Aunt." 

The Christie staff is publicly preview- 
ing "Seven Days" while the cutting and 
editing is being done, eliminating or am- 
plifying scenes according to actual audi- 
ence reactions. The previews are put 
on unannounced before widely varying 
types of audiences so that the best ma- 
terial can be kept and the hast lau.ehab'e 
sequences cut down or eliminated. Ouite 
a sizeable jury sits every night while this 
important work is being done, including 
\1. Christie, Scott Sidney and his as- 
sistant, Tames Clemens; Frank Roland 
Conklin, the continuity writer - Norman 
McLeod, gag man ami F. MrG-ew Willis, 
who is writing the titles. ' 

Lillian Rich heads the cast of "Seven 
Days," with Creighton Hale. Lilvan Tash- 
man, Eddie Griblbon Mabel fuliennc 
Scott, Hal Coolev, Tom Wilson. Rosa 
Gore Charles Clary and William Austin. 
"Seven Days" is a situation farce comedv 
and those who saw the stage plav will 
remember that it is based on the idea of 
several assorted couples a fussy o'd maid 
aunt, a burglar, a policeman and others 
being marooned in a home for several 
days because of a smallpox scare. The 
resulting situations lend themselves ex- 
cellently to farcical treatment and pro- 
longed laughs. 



Alice Calhoun Featured 
in "Lightnin' " Series 

With a casl including su c h noted and 
niched type of film players as Spotts- 
woode Aitkcn. Alice Calhoun, Arnold 
Gregg. Gertrude Astor and Frank Cam- 
pean, the first of the "Rig Timber Pro- 
ductions," "Lightnin' Strikes." is now 
Hearing completion amid the wild moun- 
tain scenery of Southern Nevada. 

Since Ibis announcement was made 
Stuart Holmes has been added t" the 
cast. 



^t^Jpieuu^-s^A^ Announces for the 
Season 19254926 EducationaFs Greatest Line- 
up of Short Subject Box-office Attractions 



6 two-reel 



HAM ! LTO M 

I 9 COMEDIES ^ 



6 two-reel 



LorM£jdie6 



18 two-reel 



MERMAID 

COMBVinS 

with LIGE CONLEY, AL ST. JOHN and other stars 
10 two-reel 

Christie 

Comedies 

with BILLY DOOLEY, NEAL BURNS and other stars 
6 two-reel 

Juvenile 

♦COMEDIES* 



6 two-reel 






6 two-reel 

WALTER HI EPS COMEDIES 

6 two- reel 

JIMMIEflDflfyiX COMEDIES 

6 two«reeI 

Tuxedo Comedies 

with JOHNNY ARTHUR 
24 one-reel 

CameA 
COMEDIES Km/ 

with CLIFF BOWES and other stars 
.26 short-reel 

Felix five Ca£ 

ANIMATED CARTOONS 
12 one-reel 



LYMAN H 
HODGE-PODGE 




KINO GRAMS 

The NEWS REEL Built Like a Newspaper 
Issued Twice a Week 



Member, Motion Picture Producers and 

Distributors of America, Inc. 

Will H. Hays, President 



-.-: EDUCATIONAL 
-:¥ I LM EXGH ANGES.lnc 



■$&& 






JO WEST 18TH ST. 



C. F. SENNING, Mgr. 



KANSAS CITY, MO. 



Announcement 

Requiring larger 

space that we may most 

efficiently serve our read* 

ers and advertisers 

WE HAVE MOVED TO 
Suite 512 Manufacturers Exch. 

8th and Wyandotte Streets 

TELEPHONE: 

VICTOR 3 15 

THE REEL JOURNAL 



! 



August 8, 1925 



THE REEL JOURNAL 



Page Seventeen 



Good Pictures 

mean 

Good Business 

in 

Hot Weather 
or Cold 



Here are some of 
the best on the 
Independent Market 



COMING: 

"A Man of Iron" 

Starring Lionel Barrymore 



"Sunshine of Paradise 
Alley" 

David Kirk wood Production 

* * * 

"Midnight Girl" 

Lila Lee and Gareth Hughes 

* * * 

"Romance of An 

Actress" 

Hunt Stromberg Special 



W 



This is an 
Independent Year! 



"FIGHTING THE FLAMES" 

A spectacular drama of courage, pathos and love, 

for the entire family. Starring Dorothy 

Devore and Wm. Haines. 

"THE FOOLISH VIRGIN'' 

From the popular novel by Thomas Dixon, featuring 
Elaine Hammerstein. 

"A FOOL AND HIS MONEY" 

A delightful romance from the story by George Barr 

McCutcheon, with Madge Bellamy and 

Wm. Haines. 

"THE PRICE SHE PAID" 

From the popular novel. Starring Alma Reubens 
and Frark Mayo. 

"ONE GLORIOUS NIGHT" 

A knockout that'll bring out the S. R. O. sign. With 
Elaine Hammerstein 

"THE MIDNIGHT EXPRESS" 

Breaking all records everywhere as the greatest 
railroad melodrama of the age. 

"AFTER BUSINESS HOURS" 

A stirring drama of romance with Elaine Hammer- 
stein. 

"WHO CARES" 

A box-office melodrama with Dorothy Devore and 
Wm. Haines. 



Independent Film Corporation 



115 West 17th St. 



JOE SILVERMAN, Mgr. 



Kansas City, Mo. 




,IS>©J 



P::ge Eighteen 



THE REEL JOURNAL 



August 8, 1925 



F. B. O. Sets 13 Releases 
On September Program 



The increased activity on the F. B. O. 
lo tfor the last three months ,both of the 
F. B. O. production forces and the 
other units working there, resulted in 
an unusually heavy releasing schedule 
for the month of September. The dis- 
tributing company boasts no less than 
13 productions on its chart, eight of 
which are feature pictures and the re- 
maining five short subjects. 

The September program is headed by 
the first of the Tom Tyler western 
pictures, as yet untitled. Tom Tyler 
is the "surprise" western star, who, as 
recently announced by F. B. O. will 
make a series of eight action western 
pictures for t lie releasing company. 
Tom Tyler No. 1 will, appropriately, be 
distributed on September 1. 

September 6 is set as the release 
date for "If Marriage Fails?" an F. 
B. O. Gold Bond production, which 
recently played B. S. Moss' Colony 
Theatre, New York, to capacity audi- 
ences. 

"High and Handsome,'' in which 
Maurice B. "Lefty" Flynn plays the 
role of a fighting cop, will be shown 
on September 13. The story is an 
adaptation by Kex Taylor of the maga- 
zine story by Gerald Beaumont. 

"Three Wise Crooks," Evlyn Brent's 
next vehicle, will be released on Sep- 
tember 14. The story is by John 
Brownell and Fred Kennedy Myton and 
the continuity by E. Richard Schayer. 
"Three Wise Crooks," as its title would 
indicate, takes Miss Brent back into 
the crook characterizations for which 
she lias become famous. 

The eighth Texas Ranger production 
starring Bob Custer, as yet untitled, 
is set for September 20, while "Parisian 
Nights," the second Gold Bond produc- 
tion on the F. B. O. program, will be 
distributed on September 27. "Parisian 
Nights'' began its meteoric career at 
the Capitol Theatre, New York, world's 
largest playhouse. It is a drama of the 
Paris underworld, and co-stars Elaine 
Hammerstein and Lou Tellegen with 
Renee Adoree, Gaston Glass and Wil- 
liam J. Kellv. 

"The Waif Street Whiz" gives Richard 
Talmadge an opportunity to jump 
through six reels of fast moving comedy 
drama, and is also set for September 27 
release. 

Still another September 27 release is 
"Riding the Wind," the title of which 
will probably be changed, in which Fred 
Thomson and his wonder horse, Silver 
King, will dash through many whirling 
sequences. 

The short subjects are headed by the 
first of the "Blue Ribbon" comedies 
which Joe Rock is producing for Stand- 
ard Cinema Corporation and F. B. O., 
in which Chester Conklin will be 
featured. Jay A. Howe is directing the 
entire "Blue Ribbon" series. "Blue Rib- 
bon" No. 1 will be released September 
6. 

On September 13th "Amazing Mazie," 
No. 1 of F. B. O.'s new series, "The 
Odventures of Mazie" will be ready 
for exhibitors. "The Adventures of 
Mazie" come from the pen of Nell 
Martin, well known short story writer, 
and appeared as a series in Top Notch 
Magazine. Albert Vaughn will be 



PATHE ANNOUNCES PUBLIC RELA- 
TIONS DEPARTMENT. 

New York — A Department of Public Re- 
lations is being established by Pathe to 
render personal contact service to ex- 
hibitors, Elmer Pearson, vice-president 
and general manager of the distributing 
concern announced this week. 

To direct this new work, Mr. Pearson 
has engaged Miss Regge Doran, who in- 
augurated the idea with the West Coast 
Theatre circuit in California, where the 
Public Relations Department was a high- 
ly successful factor in building up good- 
will as well as increased box-office re- 
turns for the theatres. 

According to Mr. Pearson, Pathe be- 
lieves that they can go further in aiding 
exhibitors by the type of personal contact 
service than by limiting the co-operation 
merely to the regularly accepted forms 
of publicity and advertising. The De- 
partment of Public Relations, although a 
separate entity, will work in close co- 
operation with the Exploitation, Publicity 
and Advertising Departments of Pathe 
Exchange, Inc. 



Warner Bros. Issuing 
Eight Western Dramas 



Eight Pete Morrison westerns, starring 
this popular exponent of frontier life, are 
on the current Warner Bros, release 
schedule in addition to the Forty Classics 
and are much in demand. They are five- 
reelcrs, picturing realistic tales of life 
and adventure in the "cattle country," 
and beyond, and replete with action. 

In this list are 'The Empty Saddle," 
"Santa Fe Pete," "Mystery of Lone 
Ranch,'' "West of Arizona," "Cowboy 
Grit," "Range Buzzards," "One Shot 
Ranger," and "Stampede Thunder." 



"VIENNESE MEDLEY" CAST. 

New York. — The complete cast has 
now been selected for the new special 
upon which First National has been at 
work for some weeks, "The Viennese 
Medley," from Edith O'Shaughnessy's 
novel. 

In addition to Conway Tearle, Anna 
Q. Nilsson and May Allison, the cast 
includes Ian Keith, Lucie Beaumont, 
Nigel dc Brulier, Bridgitta Clark, John 
Sainpolis Marcia Manon, Edward Earle, 
Virginia, Southern, Katherine Chambers, 
Isabelle Keith, Jean Hersholt, Hale 
Hamilton, Cora Macey, Carrie Daumery, 
Thur Fairfax and George Billings. 



starred, with Larry Kent. F. B. ().,'s 
new juvenile find, Al Cooke and Kit 
Guard in support of the star. 

The first of the new Standard Fat 
Men Comedies which Joe Rock is also 
producing for Standard Cinema Cor- 
poration and p". B. O., featuring "Fat" 
Carr, "Tiny" Alexander and "Kewpie" 
Ross, the most famous fat men on the 
screen, whose total weight is over half 
a ton, will be released on September 20. 
James Davis is scheduled to d : rect the 
entire Fat Men series. 

The same day will see the distribution 
of the first of the new Bray cartoons, 
a one reel novelty, -which Walter La.ntz 



F. N.'s Winner Group 
Making Sales Record 

First National's Winner Group of pic- 
tures for the coming year is living up to 
its name; it has won the body of exhib- 
itors mi the box-office performance of 
First ational pictures in the past and 
on the line-up of story amterial, players 
and directors, according to T. O. Byerle, 
Kansas City branch manager. 

Out of 255 key city points of 25,000 
population and over, in the United States 
and Canada, the Winner Group of re- 
leases has already been sold to a repre- 
sentative first run theatre in 212 of the 
cities. 

In the cities of 5,000 to 25,000 popula- 
tion in the United States and Canada, 
contracts have been closed for a first run 
showing of the Winner Group in 629 out 
of the 1,231 cities with that range in pop- 
ulation. This gives a percentage of sales 
of 51.08 in towns under 25,000. 

This is one of the outstanding records 
in the selling achievements of the indus- 
try, the results having been obtained in 
two months' time ,and is due in part to 
the box-office results obtained by First 
National releases in the past, and partly 
to the distribution policies of the com- 
pany and the enthusiasm which the field 
force has put forth in carrying those 
policies into effect. 



F. N. CHANGES TDO TITLES. 

First National Pictures has selected the 
release titles for two of its new produc- 
tions. 

"What Fools Men" is the new title for 
the picture that George Archainbaud 
has been directing from the new Henry 
Kitcbell Webster novel, "Joseph Greer 
and His Daughter." 

"Dangerous Currents" is the title of 
the photoplay Edwin Carewe is making 
from Willard Robinson's play, "The Sea 
Woman," on which rapid progress is be- 
ing made. 



AN AD CLUB 'MOVIE DAY." 

Monday was "Movie Day" at the 
luncheon of the Advertising club in the 
Hotel Baltimore. Charles Raymond, 
manager of the Newman Theatre, spoke 
on "The Greater Movie Season," and 
Miss Emma Viets, chairma nof the Kan- 
sas censorship board, spoke on "Develop- 
ment of Better Movies." Actors from 
local theatres provided a musical pro- 
gram. Motion pictures of the luncheon 
were taken following the program. 



TRUOG TRIBUTE BOOKINGS HIGH. 

W. E. "Billy" Truog, Universal's dis- 
trict manager in this section, is a mighty 
popular man in this section, according to 
the results in the Billy Truog Tribute 
Period campaign, now closing. Harry 
Taylor, manager, has reported an increase 
in business of 100% over the period of a 
year ago, and backs this up with the 




THE REEL JOURNAL 




Page Nineteen 



EXPLOITATION 

IDEAS ^BHINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



It Was 95 in the Shade (But Not in the Theatre), 

So Creamer's Exploitation Stunt Got 'Em 

A fashion revue, special lobby displa 



an advance teaser advertising campaign 
and trailers were used to complete the 
exploitation of the Paramount Picture. 
"The Dressmaker from Paris," by fohn 
W. Creamer of the Cuff Enterprises, 
Chillicothe, Mo. 

"We did very well with this picture for 
two days, although it was 95 in the 
shade (not in the theatre)," Creamer 
writes The Jeel Journal. 

The fashion show of fall modes was 
staged by "Hartman's," leading Chilli- 
cothe apparel store, and attracted much 




attention of the women. In this arrange- 
ment, the theatre got the advantage of 
four days of newspaper publicity paid 
for by the store, and inviting the public 
to the Strand Theatre. Creamer handled 
all of the staging of the fashion show 
himself, attending to the art work, lobby, 
arranged the lighting, selected the inci- 
dental music and the window displays. 

Following is an outline of the campaign 
with the number of days in advance each 
was started: 

Newspaper publicity 14 days; slides 
started, 14 days; first lobby frame frame 
put out, 14 days; inserts in store win- 
dows, 14 days; mirrors in lobby painted, 
13 days ; lobby display, 12 days ; posters 
in windows, 10 days; Trailer, 13 days 
(this was the special trailer furnished 
free by the exchange, and run with spe- 
cial lighting effects and music). The 
merchant was given 300 free tickets, to 
give to customers. The tickets were good 
for first matinee only — style revue, night 
shows only. Fashion show underline in 
house ads, 14 days advance. Fashion 
show ad (3 columns, 5 inch) by mer- 
chant for 4 days; window display in 
merchants store for a week. 



"On each side of the proscenium. I put 
a special frame holding a one sheet, one 
for the pictude and one for the mer- 
chant," Creamer writes. "These were 
lit with a small spot as the trailer was 
being run through. At the night shows 
we gave away free to the first group 
of ladies buying tickets, the fashion pro- 
grams from Paramount." 



CUT-OUT PUZZLE ON HERALD 
USED FOR "LET "ER BUCK" 

A "put this face together and tell who 
it is" contest got the money for Martin 
and McCarthy at the Pullman Theatre. 
Chaffee, Mo., on Hoot Gibson's big 
Western Special, "Let 'Er Buck!" 



A cut" of Gibson's head was split 
into sections and these sections then 
were printed on a circus herald, above 
bis black letters asking: "Who Is He?" 

Contestants were asked to cut out these 
parts of the star's face, to paste them 
together and then to write the star's name 
under their reassembled illustrations. 
With their names and addresses on the 
slips, these were to be brought to the 
Pullman within a given time — after the 
completion of the picture's run. 

Those who assembled the picture and 
then could not identify it, reasoned 
Maurice Davis, Universalist, who devised 
the contest, could see "Let 'Er Buck!" 
and then add the name of its star to their 
answers. For the 15 persons who sub- 
mitted the nearest and best answers. 
!> :s-es for future shows were to be award- 
ed. 




Reading f/vm. left foriyk 1. Har/y JqplorMgr 
Xansas City IbuOersal Sxckanae — 
j9o6 Gary 1l'£xplai(afiortft(qr 
andJ/ieo£DKi)isMijr 
ofthe/AbcrOiJ'heaO'e n1 , 

/"arsons. >■ . eP s ' 

Xaxs. 




Harry Taylor, Universal branch manager, handing Theodore P. Davis, Liberty 
Theatre, Parsons, Kans., the $50.00 prize check for the second best exploitation of 
Universal serials in the country. R. C. "Bob" Gary, "U" Exploiteer. is seen at Mr. 
Taylor's right. 



Page Twenty 



THE REEL JOURNAL 



August 8, 1925 



"Skinner's Dressed Suit" 
for Reginald Denny 



New York. — What is expected to be 
the greatest Reginald Denny picture 
ever made was forecast this week by 
officials of the Universal Pictures Cor- 
poration when it was announced at the 
Universal Home Office that screen 
rights have been obtained for the world 
famed Henry Irving Dodge novel, "Skin- 
ner's Dress Suit." 

"Skinner's Dress Suit" was first pub- 
lished serially in the Saturday Evening 
Post, and later was put out in book 
form by Houghton, Mifflin & Co. It 
is an amusing story based on the theme 
that clothes make the man, and is 
regarded as an exceptionally suitable 
vehicle for the Universal star. 

When negotiations were first insti- 
tuted by Universal looking towards the 
purchase of this story, it was intended 
to produce it as a Jewel feature for 
the Third White List, to be released 
during the 1926-1927 season. Smce the 
purchase, it has been decided to put it 
into immediate production, so that it 
will be readv for release during the 
coming season, 1925-1926, as a part of 
the Second White List. 

This move on the part of Universal 
is regarded as one of distinct advantage 
to exhibitors. The box-office value of 
the picture promises to be very high, 
and with Denny rapidly nearing the 
apex of screen popularity, an early re- 
lease of such a probable knockout is 
highly desirable from the exhibitor's 
point of view. 

According to present prospects, the 
picture will be released next April 4, re- 
placing "This Way Out," a Denny ve- 
hicle which has not yet gone into pro- 
duction. 



Harold Lloyd Starts 

First for Paramount 



"Who's Who in America," will be 
well represented in the background of 
Harold Lloyd's first comedy for Para- 
mount distribution, for some of the more 
important scenes will be shot on the 
ground of Hotel Ambassador, and other 
fashionable places around Los Angeles 
and Beverly Hills. With the details of 
his new story now virtually worked out, 
Lloyd expects to move ahead rapidly in 
his' production schedule, and if every- 
thing continues smoothly he expects to 
complete his first Paramount bv Decem- 
ber. 

Jobvna Ralston will again be seen 
opposite the bespectacled funster in his 
current production. 



********** 

* CURE THE SEASICK. TOO! * 

* Hollywood. — A new use for mo- * 

* tion pictures has been found— -the * 

* cure of seasick passengers on * 

* ocean liners. Robert Vignola, di- * 

* rector, is conducting an experi- * 

* ment in the filming of pictures * 

* for exhibition on vessels. 

* The pictures, in Vignola's belief, * 

* will counteract the effect of the * 

* ship's motion — the cause of sea- * 

* sickness — thus making the passen- * 

* gers immune. * 
***.***** ** 



C. D. Hill, District 

Head for Producers 

The recent promotion of C. D. Hill of 
St. Louis, branch manager of the Produc- 
er-, Distributing Corporation, to the office 
of district manager of that corporation 
with supervision over the branches at St. 
Louis, Kansas City, Omaha and Des 
Des Moines, marks another step forward 
in the career of one of the most promis- 
ing young men in the film industry of 
the Middle West. 

This well merited promotion should 
meet with the instantaneous approval of 
every exhibitor in the territory under 
Hill's supervision and the Producers Dis- 
tributing Corporation is to be congratu- 
lated for its very excellent foresight in 
making this selection. 

Some one has truly said that "Genius 
is the ability to do hard work." If such 
is true, and we do not doubt the asser- 
tion, let it toe said of C. D. Hill that he 
is unquestionably a very capable, untir- 
ing, conscientious, hard worker — the per- 
sonification of a human dynamo in en- 
ergy, possessing a firm but pleasing per- 
sonality withal. 

He is a good organization man and 
will fight for his company when he thinks 
his company is in the right, and he will 
fight for an exhibitor with the home office 
if he thinks the exhibitor is right with 
the same readiness he displayed in the 
late World's War when he earned his 
croix de guerre doing his bit over six 
active sectors with the First Division 
for Uncle Sam under General Black Jack 
Persring. 

C. D. Hill has personality plus. His 
leadership of the St. Louis Film Board 
of Trade for several successive terms, 
where he helped solve some of the dif- 
ficulties of exhibitors and Exchange men 
alike, proved him capable of putting in 
his application as an ambassador to the 
Court of St. James. 

Hill was born in Sullivan, Indiana, in 
1892, and is possibly one of the youngest 
district managers in the country. He 
first attracted attention through the clev- 
er handling of "Neptune's Daughter" in 
the Kentucky territory, later being ap- 
pointed branch manager for the General 
Film Co. at Indianapolis. He came to 
St. Louis after the World's War as branch 
manager for W. W. Hodkinson and ex- 
cept for a short time with Associated Ex- 
hibitors, as toranch manager for that 
concern, had been with the W. W. Hod- 
kinson Corporation up to the time of 
the dissolution of that company and the 
formation of the Producers Distributing 
Corporation, with which concern he has 
been ever since. 

He has been busy the past week 
acknowledging the receipt of congratula- 
tions from friends and acquaintances who 
ioin with THE REEL JOURNAL in wish- 
ing him good luck. 



'HOME TOWN PRIDE" BOOSTS 
EUSINESS FOR PHIL COHN. 



The local pride came on Laura La 
Plante, Universal star who had lived a 
brief period in East St. Louis. Maurice 
Davis, St. Louis Universalist, who dis- 
covered that fact, handled Cohn's cam- 
paign for him, when he played La 
Plante in "Dangerous Innocence." 

Through a series of "teaser'' ads, 
scattered about the paper, East St. 
Louis' interest was aroused to learn 
who its famous dauehter was. The ads 
asked: "What East St. Louis girl has 
become a famous movie star?" "She 
may have been your neighbor — this East 
St. Louis movie actress — who is she?" 

A story on Miss La Plante "bloomed" 
in answer on the front page of the 
East St. Louis Journal — under a three 
column head, with a two column cut of 
the hometown girl who had made good. 
Knowing in advance when the story 
would run enabled Davis to co-ordinate 
his display advertising with it. 

The Journal came through liberally 
with space, using a story, sometimes 
with cuts, each day of the picture's 
run. Cohn's newspaper advertising con- 
tinued to emphasize the local angle. 
After his teaser campaign had been an- 
swered, Cohn put out 8,000 throwaways ; 
100 block one-sheets; and sniped block 
sheets across the bottoms of ten "Dan- 
gerous Innocence" 24-sheets to read : 
"With E. St. Louis's Own Movie Star, 
Laura La Plante." 



Tired Business Man : "I'd like to go 
where I'd be entirely cut off from the 
world." 

Friend: "Try a telephone booth." — 
Good Hardware. 



Stromberg Completes 3 
Productions for P. D. C. 



That the Hunt Stromberg organiza- 
tion is working at top speed on the 
Producers Distributing Corporation re- 
leases is indicated by the official report 
that three productions were fully com- 
pleted this week and the negatives with 
sample prints are now on the way east. 

The three productions include "The 
Bad Lands," the last picture in the 
current series of Harry Carey westerns, 
and "The Prairie Pirate," the first 
Carey in the new series for the 1925-26 
season. And "Off the Highway," a 
Hunt Stromberg special production with 
an all star cast. 



Bryon Morgan was signed to a long- 
term contract by Jesse L. Lasky, first 
vice-president of Famous Players-Lasky 
Corporation. All of the literary produ«t 
of the popular author of romantic, fast- 
moving stories about dashing young 
American men and lovely girls will be 
used by Paramount exclusively for a 
period of years. 



Student: "What should I do for a man 
who has his nose broken in two places?" 
Professor: "Tell him to keep ou of such 
plates." — Oral Hvgiene. 




August 8, 1925 



THE KEEL JOURNAL 



Page Twenty-one 




Harry Weiss Succeeds 
Hill as F. B. T. Head 

Harry Weiss, manager for First Na- 
tional, returned from a very delightful 
, vacation trip to the East in" time to be 
elected president of the Film Board of 
Trade. He succeeds C. D. Hill, now dis- 
trict manager for Producers Distributing 
Corporation. 



F. B. O. CLOSES WITH W. W. 
WATTS, 100%. 

Before W. W. Watts of Springfield, 
111., got away for his vacation trip West, 
Tom McKean of F. B. O. got his signa- 
ture on the dotted line calling for a 100% 
line-up on the F. B. O. product for 
1925-26. 



UNDERWOOD SEES GOOD FALL 
BUSINESS. 

Jack Underwood of Enterprise spent 
much time out in the territory. He re- 
ports conditions in Southern Illinois are 
improving somewhat. He looks for a 
nice fall business in that section. 



Skouras in $126,193 

Gain First Half of '25 



Skouras Brothers Enterprises, Inc., 
during the first six months of 1925 had 
net earnings of $126,193.67 before deduct- 
ing federal income taxes, but after mak- 
ing allowances for interest, depreciations, 
expenses, etc. On Julv 3 quick assets 
totaled $426,596.17, including $310,051.50 in 
cash and current liabilities but $116,544.67. 
The net worth was placed at $2,111,159.44. 

The board of directors July 24 voted a 
dividend of 40 cents per share on the 
Class B stock in addition to the regular 
quarterly dividend of 75 cents a share 
on outstanding A stock. The dividends 
will be paid August 1 to stockholders of 
record July 25. The net earnings for the 
first two quarters of the year were ■ 
First quarter, $58,979.17; second quarter^ 
$67,214.50. The outlook for the last six 
months is very good. A stock reached 
a new high record Julv 25 closing at 
$43 per share. 



MOBERLY AND COLUMBIA, MO 
SEEK SUNDAY AMUSEMENTS 

Moberly and Columbia, Mo., are hope- 
ful of winning Sunday amusements. Both 
are closed towns at present. 

J. W. Cotter of the Fourth Street Thea- 
tre is leading the fight in Moberlv while 
Rex Barrett of the Cozy is bearing the 
brunt of the Columbia struggle. 

Ministers of both town are bitterly op- 
posing the movement. 



SUES EXHIBITOR FOR $25,000. 

Dorothy Jester, 10 years old 
through her father, M. E. Jester, 
3923 Olive street, filed suit in the 
Circuit Court against Charles H. 
Thimmig, owner, and Charles Voll- 
mer, manager of the Midway Thea- 
ter, Grand boulevard at Washington 
avenue asking $25,000 damages for 
injuries alleged to have been suf- 
fered May 16, last, when attacked 
by a dog in the picture show. 



BRIGHT BITS 

and 

NEWSY NOTES 



The St. Louis film world was grieved 
to learn of the sudden death last week 
..f William Finke proprietor of the Opera 
House at California, Mo. 



MinrP HVPRPITIPC M nvirc Granite City's new 600-seat theatre is 

^ ^; T ^ KKLLES M0VIE ' S ready for the grand opening. S. Zer- 
AS COURT EVIDENCE. tanian is the owner. 



Motion Pictures are not admissible as 
evidence in the Circuit Court, Judge 
Franklin Miller of St. Louis, Mo., ruled 
when Taylor R. Young, counsel for Mr. 
and Mrs. Clifford, 3637 Cook avenue, 
sought to introduce some movies of 
negroes going to and from church as an 
exhibit for the defense. 

The Cliffords sought to sell their home 
to a negro. Adjoining property owners 
objected and brought injunction proceed- 
ings. After ruling out the movies, |udge 
Miller issued the injunction. 

The motion pictures were on negroes 
entering and leaving a church across the 
street from the Clifford home. Young 
sought to prove that the church changed 
the character of the district and that the 
Clifford home is now saleable only to 
negroes. 

Judge Miller in ruling against motion 
pictures as evidence stated that the pic- 
tures could leave only an optic impres- 
sion and that on appeal this impression 
could not he preserved for the appellate 
court judges. He also pointed out the 
difficulty of seeing pictures exactly the 
same at all times. 



McNally & Snyder's new Ewing Thea- 
tre at Ewing, Mo., selected "Thundering 
Hoofs" as its premier offering. This 
house seats 300 and represents an in- 
vestment of $40,000. 



C. D. Hill, district manager for Pro- 
ducers Distributing Corporation, will 
make his headquarters in St. Louis. He 
has been succeeded as manager by Art 
La Plante, who for five years acted as 
assistant manager in St. Louis for Hill. 



R. L. McLean joins Producers Dis- 
tributing Corporaiton as personal repre- 
sentative of Hill. He formerly was with 
First National. 

Miss Florence Patke is booking for 
Fox. She replaced A. H. Kline, who 
went with Warner Brothers. Kline filled 
the vacancy caused by the switch of Gray 
Curran to Metro Goldwyn. 



$145,000 SPENT BY MISSOURI TO 
KEEP ITS PATRONS COOL. 

The Missouri Theatre, St. Louis, has 
a new cooling system. The cost is esti- 
mated at $145,000. The installation was 
by the Carrier Engineering Company, 
Newark, N. J. 

The Venus Theatre, 4264 West Finney 
avenue, operated by A. Sanowsky, has 
installed a Typhoon fan. 



COHEN CLOSES FOR COLUMBIAS. 

Phil Cohen of East St. Louis has 
signed a 100 per cent contract with Co- 
lumbia Pictures Corporation, Barney 
Rosenthal, president, announces. The 
big product of 1925-26 will show first 
run at the Lyric and later go into Cohen's 
Avenue Theatre. 



Al. Lichtman's presence in St. Louis 
has caused considerable speculation along 
Picture Row. The boys are looking for 
some big developments in the local film 
world to result from Lichtman's call. 

Miss Helen Knudsen, the very efficient 
stenographer of Producers Distributing 
corporation, has| been named private 
secretary to District Manager Hill. 

Bob Werth is city salesman for Fox, 
succeeding Claude McKean, promoted to 
manager of the new Memphis, Tenn., 
branch office. George Ware joins the 
Fox sales staff and will make Southern 
Illinois. He formerly managed the local 
Yitagraph office. 



W. W. Watts will spend his vacation 
in Oregon, Washington and California. 
Mr. and Mrs. C. W. Lilly of Hannibal, 
Mo., are motoring to Wisconsin, while 
Julius Schmidt of the Grand, Breese, 111., 
is en route to Yellowstone Park vie auto. 



The Majestic, Iran, Mo., has been 
taken over by the Pullman Theatre Com- 
pany, Chaffee, Mo. 



The Cozv Theatre, Bethany, 111., ha 
opened. Cahrles Harned is manager. 
(Continued on Page 23) 



Pa ';;> Twenty-two 



THE REEL JOURNAL 



August 8, 1925 



IS 



'<$*#■ i5> ** 4 d-iv f 



5 ipfi 1 



MSifeSit 



ffilllUr 



BQX*OFFICE 
REPORTS 



F. B. O. 

White Fang, Stronglieart. — This pic- 
ture got the crowd and pleased all, even 
with a ten show in town. — T. T. Bailey, 
Princess, Stanberry, Mo. 

FIRST NATIONAL. 
Husbands and Lovers.— An extra good 
picture, pleased 100%. We need more 
like it. Print and advertising in good 
shape.— Robt. Funk, Rex Theatre, Ridge- 
way, Mo. 

Enchanted Cottage.— An excellent at- 
traction with one of our favorites. Drew 
well for a hot weather subject.— C. F. 
Woellner, Liberty Theatre, Marysville, 
Kas. 

The Wanters.— Xice little picture, noth- 
ing big but pleasing picture. Although 
our poorest nights are on First National 
pictures and we think they are one of 
the best but box office don't show it. — 
G. E. Shelkett, Rex Theatre, Joplin, Mo. 
Frivilous Sal.— A good picture that 
pleased a fair sized crowd. Print and 
advertising good.— R. D. Strickler, 
Wickiser Theatre, Craig, Mo. 

Her Reputation.— Good picture pleased 
the audience. But not having a "Catchy" 
title did not bring a large audience. Paid 
expenses but not what it should have 
done on a good evening.— E. H. Haskin, 
Bank Theatre, Lenexa, Kas. 

Perfect Flapper.— Everything 0. K. 
with fair crowds both evenings but I 
would have had better crowds had not 
other attractions interfered. Print and 
advertising good.— R. R. Gladish, Rex 
Theatre, Higginsville, Mo. 

Her Temporary Husband.— An extra 
good and clean comedy.— Parish Hall, 
Conception, Mo. 

Perfect Flapper, Colleen Moore. — Good 
picture and pleased. Print and advertis- 
ing good.— J. W. Evans, Royal, Tonga- 
noxie, Kas. 

Flirting With Love, Colleen Moore. — 
Very good picture.— \V. J. Shoup, Deluxe. 
Spearville, Kas. 

Love Master, Stronglieart. — A fine pic- 
ture which pleased my patrons. I showed 



this on two of the hottest days we had, 
and I had better attendance than usual 
on Tuesday and Wednesday.— Lola Dem 
aree, Lathrop, Lathrop, Mo. 
FOX 
Last of the Duanes, Tom Mix — This 
: s one great picture. The kind that made 
Mix what he is today.— T. T. Bailey, 
Princess, Stanberry, Mo. 

PARAMOUNT 
New Lives For Old, Betty Compson.— 
A fair program picture above the average. 
The plot extra good.— D. C. Kennedy, 
Electric, Glasgow, Mo. 

Goose Hangs High, Gloria Swanson. — 
This is the best picture I have had the 
p'easure of running in some time. Suit- 
able for any day.— D. C. Kennedy, Elec- 
t ic, Glasgow, Mo. 

Light of Western Stars, Zane Grey, 
author— Above the average for western 
pictures. Will satisfy the biggest per- 
centage of patrons.— D. C. Kennedy, 
Electric, Glasgow, Mo. 

UNIVERSAL 
Fighting Fury, Jack Hoxie. — This is 
the best Hoxie picture I have ever played. 
Drew fair crowd with a tent show across 
the street.— Geo. Leathers, Strand, Ml. 
Vernon, Mo. 

Ride For Your Life, Hoot Gibson.— 
This one good. Can't go wrong on 
Hoot's Pictures. — Electric Theatre, 
Wooldridge, Mo. 

WARNER-VITAGRAPH 
"Code of the Wilderness," Alice Cal- 
houn.— This was a good picture but it 
looked like the film had not been inspect- 
ed for a month.— C. C. Perry, Rex, 
Maysville, Mo. 

Restless Souls.— A good picture. Con- 
dition of film good. — Clarence Stevens, 
Amusu, Archie, Mo. 

Tiger Rose.— A fine picture with plenty 
of action, will take in anv country town. 
Condition of film poor.— I.. W. Wigfield, 
Wonderland, Wheeling, Mo. 

Dead Men Tell No Tales.— A good pic- 
ture. Condition of film, i ne shape. — C. 
H. Stevens, Amusu, \rchie, Mo. 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
19th &. Wyandctte, Kansas City, Mo. 

My opinion on pictures recently played here is as follows: 

Title 

5 tar Producer 



The Code of the Wilderness, Alice Cal- 
houn. — This picture is 100 per cent for 
this community. Biggest house for some 
time. Outdoor picture, nice scenery, full 
of action. It kept the people guessing 
what was coming next and laughing. — 
Royal Theatre, Eudora. Kansas. 

The Defense — This was a good picture. 
Everybody satisfied with the program. 
Do not pass this one up. Play it. A 
clean picture. This is 100 per cent. 
Vitagraph will treat you right. Condi- 
tion of film good. — Royal Theatre, Eu- 
dora, Kansas. 

Too Much Business, all-star. — This 
would have been a good picture but too 
much of it is gone. However, what there 
is of it was good and most of the people 
liked it. I only had a few complaints 
about the picture being cut. The story 
is fine and each player knew his or her 
part. Sorry it wasn't all there. — Condi- 
tion of film very good. — H. W .Knox, 
"Y" Theatre, Ft Leavenworth, Kas. 
The Tourist, comedy, Jimmy Aubrey. — 
This comedy went over with a "bang." 
I don't believe I ever saw a house that 
enoyed a comedy more than they did 
this one. It was great. — H. W. Knox, 
"Y" Theatre, Ft. Leavenworth, Kas. 

Flower of the North. — Very clean and 
nice picture. — Conception IPirish Hall, 
Conception, Mo. 

Pioneer Trails, Cullen Landis. — This is 
a good picture and will make any exhib- 
itor money that will exploit it. — Condition 
of film good. — C. C. Perry, Rex, Marys- 
ville, Mo. 

On the Banks of the Wabash, Earl 
Williams. — A great, fine picture, though 
a little slow in the beginning — Conception 
Parish Hall, Conception, Mo. 

The Heart o f Maryland, Catherine Cal- 
vert. — Very nice patriotic picture for 
young and old. — Conception Parish Hall, 
Conception, Mo. 

My Wild Irish Rose. — Very good pic- 
ture and good setting. Pleased all — good 
crowd. — T. Pearl, Royal, Grain Valley, 
Mo. 

From the Manager to the Cross. — Old. 
but an S. R. O. picture and all religious. 
We need more of this kind. — T. Pearl, 
Royal, Grain Valley, Mo. 

The Empty Saddle, Pete Morrison. — An 
ordinary western picture which pleased 
about 80 per cent. — Joe Fiorino, Pershing, 
Du Quoin, 111. 

The Midnight Alarm. — Interesting and 
clean for everybodv. — Parish Hall, Parish, 
Mo. 

STATE RIGHTS 
The Forbidden Range, Neal Hart. — A 
western with lots of action and pep. 
Pleased the house. Can't go wrong on 
Hart. — S. N. Graham, Savoy, Palmvra, 
Mo. 

Cyclone Buddy, Buddy Roosevelt. — Not 
much to say about this star — always plays 
in a good western. — Joe Fiorino, Persh- 
ing, Du Quoin, 111. 



Remarks 

"tile 

Star 

Remarks 



Producer.. 



It Every Exhibitor Doe? His 
Duty There Will be No Mediocre 
Picture? 



i iity 

Theatre .. 
Exhibitor 




August 8, 1925 



THE KEEL JOURNAL 



Page Twenty-three 



ST LOUIS NEWS. 

(Continued from Page 21.) 



The Bijou, Palmyra, Mo., will also open 
with "Thundering Hoofs." A. S. Graham 
is the owner. 

Jack Sidney, singing comedian, spent a 
week in St. Louis as guest of Harry 
Greenman, manager for Loew's State 
Theatre. Sidney is a brother of Louis 
l\. Sidney, division manager for Loews 
Inc. 



Frank Speros of the Marquette and 
John Karizin of the Casino, motored to 
Springfield, 111., to visit Gib Kerasotas. 



The Rex Theatre, La Grange, Mo., is 
in charge of Mr. and Mrs. J. Willis. 



"Drucilla with a Million'' will he the 
feature picture at the grand re-opening 
of the Gayety Theatre, Springfield, 111., 
on August 8. 

The hot weather has forced several 
more houses to close, including: Croy's 
Opera House, Toledo, 111.: Palace, Val- 
lier III.; Roland Payson, 111.; Liberty, 
Cowden, 111.; the house at Marthasville, 



Mo.; Lyric, Salem, Mo.; Premier, Gray- 
ville, 111., and several neighborhood houses 
in St. Louis. 



"Christopher Columbus'' was given its 
St. Louis premier at the Emmaus Luther- 
an School, 2,i2.> South Jefferson avenue, 
the night of July 25. 



.!OW OVER MIXED PATRONAGE 
SETTLED BY COURT ORDER. 

Compelling negroes to go to the bal- 
cony of the New Palace Theatre, 1310 
Franklin avenue, complies with a pro- 
vision of the lease on the house that it 
shall play to "mixed audiences" Circuit 
fudge Miller ruled in refusing an in- 
junction sought by the Franklin Amuse- 
ment Company, et. al., against the Little 
Theatre Corporation, leasee of the New 
Palace. 

The Franklin Amusement Company 
owns the New Palace Theatre building 
and operates the Majestic Theatre, 1022 
Franklin avenue. The injunction was 
sought because it was alleged the New 
Palace by catering to whites is taking 
$200 a week in patronage from the ma- 
jestic. 

The lease first granted to Jesse S. 



Horwitz and later sublet to the Little 
Theatre Corporation provided that the 
house was to play to mixed audiences or 
be used exclusively for negroes. 

Horwitz explained the negroes and 
whites were being separated to avoid 
trouble between the races. The plain 
tiffs sought to compel the defendants to 
admit negroes to any part of the bouse. 



Mailing Lists 

Will help you increase sales 

i St'nd for FREE catalog Riving j ■ t .* 

sod pricea on thousands of classified 
nameaofyoiirbeat [>ros[iectivecustom- 
erB--Natio»al. State and Local- -Individ- 
uals, Professions, Business Concorna. 

\Of Guaranteed £ £ 

efundo. 3 c:c!i 




H Two cents per 

e uord uaynnle In 

H nil vn nee. \o nda 

H neeepted for !«*■ 

= tlinn ROe. 



THE 

SELLS 



CLEARING HOUSE 



Second Hi* 11 <t I «|iii I -ii t. Sent.**, Projectors, 

Screens, Puinos, Organs, Theatres and >lls- 
rellnneoim A rticlcn. 



BUY 



Rates for other§§ 
•paces furnished , 
on reaneat. 



illllllllllil!!!l!ll[||||il!!ll[llll!!l!llllllllllllll!lll^ 



SKI) VENEER and I pholstered thea- 
eliairK. Low * r ces. <'. <«. Deincl 

i s- s-n e Si.. Chicago — v.Xt — s-^:s. 



BARGAIN BANNERS — Hand painted, ft 
colors, any copy up to 15 words. 3x12 
nnncr — 75c 3x10 cloth — #1.40. One day 
service. Sent anywhere. Also processed 
wndow cards. ASSOCIATED ADVER- 
TISERS, 111 W. 18th St. Kansas City, Mo. 

tf — S-^ 



GUARANTEED — V 4 H. P., 110 volt, 00 
pyele, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
p 'ir and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
Bldg., Dt.li. (I.. Minn. — COt — 8-:t0. 



THEATRE ORGAN BARGAINS 

Many wonderful values in such well- 
known instruments ns Wurlitzer, Sec- 
burg, Foto-PIayer and others on spe- 
cially low terms. 

J. AV. JENKINS SONS* MUSIC CO., 
1015 Walnut, Kansas City. Mo. 
We are also sole agents for the wonder- 
ful Reproduco Portable P'P rt Organ. Write 
for cntaloer and our si>eei*il o'fer. ti 

FOR SALE — A modern fireproof theatre 
building, 50x140, equipped for road shows 
and pictures; hiiildinc includes two stores 
a*»d two flats; Alontana town, county seat 
R,000 inhabitants; mortgage sale; can be 
bought for one-half original cost. Ad- 
dress Box 87B, Fargo. N. D. — C3t — 8-0. 



EXHIBITORS!!! 
Take no chances when they obtain the 
services of 

BILLY ANDLAUER. 

312 O/nrk Bldg. Kansas City. Mo. Cam- 
era man for Pathe News and the Newman 
Theatre on special pictures for this ter- 
ritory. Write for particulars. Ask the 
REEL JOURNAL too! COt — 8-30 



Theatre Organist, experienced. Washes 
position. Familiar with both unit nnd 
straight organs. Address Org *ni«*#, 57"'7 
Richmond Avenue, Dallas, Tex. P3t-S-' 5 



FOR SALE — Canvass roll screen on 
roller coated with Da-Lite coating, space 
for advertising around screen, $20.00; 
A r &us Crystal head screen with frame. 
$30.00; Brinkerhoff player piano and about 
50 rolls; good as new, us"d in private 
home, half price of new, $300.00, W. A. 
Docrschlag, Ransom, Kansas. — P2t — S-0. 

Just to show you what dandy signs and 
banners you. yourself can paint with our 
s mplified air system, we will make you 
a six foot banner, any wording*, for fifty 
rents. Complete five-inch letter outfit, 
$6.50. Hume Color Spray System, Idle 
Hour Theatre, Seymour, Mo. — P2t — S-9. 

Good 050-watt automatic 110-voIt light 
plant ; 5 50- inch ceiling fans to exchange 
for chairs and powers 6-A motor driven 
machine. AVeakley A: Hardin, Odcon Thea- 
tre, Hardin, Mo. — C2t — 8-0. 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Alsu used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 773S 



_isas.Ctty v 

Engraving & 

Colorplate Co 

8 'and Walnut ■ Kansas Olr 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

v « 



WANTED TO BUY 
F"aj-ine Theatre, or would buy interest 
oilli position as manager. All replies 
treated eonf identinlly. Address «'G. K." 
eare Reel Journal Pit — S-9. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Me. Los Angeles, Calif. 



ANYTHING 
YOU NEED 



"on timers 



/■/>- / / 



May be secured 
Through a 

Classified 
Ad 

IN 

THE REEL 
JOURNAL 

Read Them-- 

Use Them 



By Their Contracts 
You Shall Know 
They Prefer- 



First National Pictures 

Best By Test 



These 57 Showmen Have Already Bought First 
National's Winners. 



Exhibitor 



Theatre 



City 



State 



Orpheum Theatre Circuit. ...Mainstreet Kansas City, Mo. 

Blackstone Amuse. Co Isis Kansas City, Mo. 

E. W. Werner. Warwick Kansas City, Mo. 

Capitol Enterprises Linwood Kansas City, Mo. 

Capitol Enterprises Crane Carthage, Mo. 

Capitol Enterprises Peoples Chanute, Kas. 

Capitol Enterprises Eldorado Eldorado, Kas. 

A. F. "Peck" Baker Electric Kansas City, Kas. 

A. P. "Peck" Baker Electric St. Joseph, Mo. 

A. F. "Peck" Baker Electric Joplin, Mo. 

A. F. "Peck" Baker Electric Springfield, Mo. 

M. B. Shanberg Midland & Royal Hutchinson, Kas. 

M. B. Shanberg Grand, Strand and Palace Salina, Kas. 

Glen W. Dickinson Bowersock Lawrence, Kas. 

Glen W. Dickinson Marshall Manhattan, Kas. 

Glen W. Dickinson Columbia Junction City, Kas. 

Glen W. Dickinson New Lewis Independence, Mo. 

Jack Truitt Sedalia Sedalia, Mo. 

Jack Truitt Grand Moberly, Mo. 

Feess Bros Best Parsons, Kas. 

W. F. "Bill" Wagner Beldorf Independence. Kas. 

D. Filizola Empress Fort Scott. Kas. 

"Bert" Klock Klock Pittsburg, Kas 

Ed. Frazier Grand Pittsburg, Kas. 

Willard Frazier Empress Paola, Kas. 

Willard Frazier Empress Osawatomie, Kas. 

Mrs. J. M. Kennedy Princess Kirksville, Mo. 

D. F. Michaels Liberty Kirksville, Mo. 

Mrs. O. Winkler Mainstreet Lexington, Mo. 

Edward Smith Cozy Minneapolis, Kas. 

II lib Thatcher Lyric Theatre Abilene, Kas. 

C. A. Ricord Pastime Downs. Kas. 

Kuch Bros Empire Marysville. Mo. 

M. J. Aley Regent Eureka, Kas. 

R. B. Christian Casino Excelsior Springs, Mo. 

H. B. Doering Peoples Garnett, Kas. 

Blaine Cook Perkins Holton, Kas. 

Fred E. Osborne Crooks Howard, Kas. 

C. R .Wilson Lyric Liberty, Mo. 

C. A. McVey Dreamland Herrington, Kas. 

A. T. Perkins Schnell Harrisonville, Mo/ 

F. G. Weary Farris Richmond, Mo. 

C A. Munn Linwood Tarkio. Mo. 

Stanley Chambers Miller Wichita. Kas. 

W. F. Hammond Blake Webb Ctiy, Mo. 

A. E. Jarboe Royal '"ameron. Mo. 

Whitney Bros Mayflower Florence, Kas. 

G. C. Craddock Grand Macon, Mo. 

Lucv & Wilkinson Royal Hoisington, Kas. 

W. F. Gabel Grand Beloit, Kas. 

Chas. T. Sears Star Xevada, Mo. 

Chas. T. Sears Auditorium Marshall. Mo. 

Chas. T. Sears DcGraw Brookfield, Mo. 

T. Sears Lyric Boonville. Mo. 

Weber & Siebens Broadmour Kansas City, Mo. 

Rube Finkeistein Gillham Kansas City, Mo. 

Capitol Enterprises Gladstone Kansas City, Mo. 



Join the Satisfied Army of Exhibitors 
Throughout the Nation, Whose First National 
Playing Dates Are Making it GREATER MOVIE 
SEASON All the Time! 



JULY TO 
SEPTEMBER 

THE LADY WHO LIED" 

an Edwin Carewe production 



CORINNE GRIFFITH 

in her greatest picture 

"THE MARRIAGE WHIRL' 



"FINE CLOTHES" 

a John M. Stahl production 



CONSTANCE TALMADGE 
"HER SISTER from PARIS" 



"THE HALF WAY GIRL" 

an Earl Hudson production with 
Doris Kenyon and Lloyd Hughes 



MILTON SILLS in 
"THE KNOCKOUT" 



"THE SCARLET WEST" 

a tremendous epic of the West 
presented by Frank J. Carroll 



NORMA TALMADGE 

her biggest production 

"GRAUSTARK" 

a modern romance 




—ST. LOUIS— 

Harry Weiss Mgr., 
3319 Locust 

—KANSAS CITY— 
Tom O. Byerle, Mgr, 
1717 Wyandotte St. 



KANSAS CITY 



ST. LOUIS 





AUGUST 15, 1925 T ^^ ara | 



/s^ 



Published Every Saturday by 
HEEI- JOI'RNAI, PUB. CO. 
Mannfnoturera' Exchange 




STANDARI 

Film Exchange 

111 W. 18th St. Kansas City. M 



% 



v . i 



VI 



I" 



V 



X 



% 



^ 



m 



>ii II 



ill 



8--SPECIAL FEATURES 

LIGHTNIN' 



The Super Dog 



in a 



Series of Big Timber Productions, 

each with a separate and distinct 

cash value. 

NOTABLE CAST 

Includes 

STUART HOLMES, ALICE CALHOUP 

"Lightnin' Strikes" First Release, Sept. 1 



August 15, 1925 



THE REEL JOURNAL 



Page Throe 



Not Only STARS- 

But ALL-STAR Casts! 



Look These Over: 



'THE MIDNIGHT EXPRESS" 

Elaine Hammerstein, Wm. Haines, Lloyd Whitlock, 
Phyllis Haver, Bertram Grassby, Jack Richard- 
son and George Nichols. 



"AFTER BUSINESS HOURS" 

Lou Tellegen, John Patrick. Phyllis Haver, Elaine 
Hammerstein and Lee Moran 



"THE FOOLISH VIRGIN" 

Elaine Hammerstein, Robert Fraser, Gladys Brock- 
well, Phyllis Haver, Roscoe Karris and 
"Spec" O'Donnell. 



"A FOOL AND HIS MONEY" 

Madge Bellamy, Wm. Haines, Stuart Holmes, Alma 
Bennett, Eugenie Besserer, Charles Conklin. 



"WHO CARES" 

Dorothy Devore, Wm. Haines, Wanda Hawley, 
Beverly Bayne, Charlie Murray, Vola Vale, 
Vera Lewis, Lloyd Whitlock, Ralph Lewis. 



"THE PRICE SHE PAID" 

Alma Rubens, Frank Mayo, Wilfred Lucas, Wm. 
Welsh, Eugenie Besserer, Lloyd Whitlock. 



"FIGHTING THE FLAMES" 

Wm. Haines, Dorothy Devore, Sheldon Lewis, David 

Torrence, Charlie Murray, Wm. Welch and 

and Frankie Darro 



"ONE GLORIOUS NIGHT" 

El a: re Hammerstein, Al Roscoe, Phyllis Haver, 
Freeman Wood 



FOR EARLY 
RELEASE 

24 FELIX CARTOONS 




COMING SOON 

"A MAN OF IRON" 

Starring Lionel Barrymore 

"SUNSHINE OF PARADISE 
ALLEY" 


26 KRAZY KAT CARTOONS 
26 ALICE COMEDIES 
76 Single-Reelers 




David Kirkland Production 

"MIDNIGHT GIRL" 

Lila Lee and Gareth Hughes 

"ROMANCE OF AN 
ACTRESS" 

Hunt Stromberg Special 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



115 West 17th Street 
Kansas City, Mo. 



Get the Wo 



(No* 445 — Straight from the Shoulder Talk by 

MEN ALIVE, THINK WHAT IT MEANS: 

SHORT STUFF, LONG STUFF. SOCIETY- FEATURE 
Western features. Comedies, Serials. Series. One reelers, two reeler 
five reelers, six reelers and seven reelers. Denny pictures. House Pete 
pictures. Hoot Gibson pictures. Laura LaPlante pictures. Virgin 
Vaili pictures. Mary Philbin pictures. Jack Hoxie pictures. Williai 
Desmond pictures. Wanda Wiley pictures. Baby Peggy pictures andl 
haven't named all of 'em by a long shot. 

THE WHOLE DARNED LOT COMES TO YOU UNDER TR 

most revolutionary selling plan that ever struck the moving picture bu&{ 
ness. It comes to you under a plan that no company but Universal 
would think of working out. It gives you approximately two and w 
half COMPLETE SHOWS for little more than you have been payin* 
for one show! 

IT'S THE UNIVERSALE COMPLETE SERVICE CONTRACT! 
This doesn't mean that you can't use other producer's pictures if ycu 
want to do so. It simply means that you get the whole Universal ou* 
put — in some cases even more than you can really use — at less thai 
the average cost of PHYSICALLY HANDLING THE FILM! || 

EVERY DAY THE CONTRACTS ARE SHOWERING, VOW 
ing, flooding in from all parts of the United States and Canada 
Exhibitors are sending in telegrams of wildest joy. 

NOBODY IS SUSPICIOUS OF THIS NEW PLAN. NOBOD 
fears there is a string to it. Nobody has the least hesitation in grabbirf 
it, even though it seems too good to be true. They know it is backed t 
the Universale never-broken word of honor — AND THAT' 
ENOUGH FOR ANYBODY. 






, 



by the Tail ! 

tmie, President of the Universal Pictures Corp.) 

THROUGH THIS PLAN, THOSE OF YOU WHO ARE 
crating on one, two, or three night towns have the right to 26 Jewels 
e glorious First White List), 26 Western features, 52 2*reel Westerns, 
one*reel comedies, 52 Century Comedies, the Baby Peggy two* 
lers, 6 "Fast Stepper" 2*reelers, 12 "Leather Pusher" two-reelers, all 
one-reel "Hysterical History" comedies and six serials, 

IF YOU THINK I AM PREJUDICED, TAKE THE WORD 
an exhibitor, Mr. A. G. Wittwer, of the Grand Theatre, Rainier, 
egon: — "In view of local conditions consider your Complete Service 
ntract a life saver for us and surely a Godsend for the small town 
atre man. Congratulate you on your stand for independence. Trust 
i will be rewarded to the fullest for your everlasting fairness and 
iership. We are with you one hundred percent". 

WELL, BLESS YOUR HEART, NO EXHIBITOR TELEGRAPHS 
t sort of a message unless something almighty good has happened 
Kim, does he? No, you bet he doesn't. And the same thing can 
»pen to you, if you will only get a move on and sign for the Complete 
vice Contract before you are 24 hours older. 

YOU REMEMBER THE UNIVERSAL DONATED $50,000 TO 
< Milwaukee convention to keep independence alive. That 
||000 is a flea-bite compared with the remarkable protection I am 
(ring you in this new plan. It is costing the Universal many times 
ii,000 but IF IT KEEPS YOU ALIVE IT'S DARNED GOOD IN* 
.RANGE FOR UNIVERSAL, TOO. 

DONT LET ANYTHINQ, ANY CONDITION OR ANYBODY 
iKten you, discourage you, weaken you or bluff you* Hook onto 
wersaVs new life saver, get the world by the tail and swing it around 
ir headl 



rVge Six 



THE REEL JOURNAL 



August 15, 1925 




War Looms Between Theatre Owners 

and Kansas City Musicians Union 



BEN SHLYEN 

Publisher nml Kditor 
C. C. Tucker. Auv. Mltr. 
Circulating in Missouri 
Kansas, No. Oklahoma 
!s"<>- Arkansas, West 
Kentucky. West. Ten 
lessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
8KEL JOURNAL 

PUBLISHING CO. 

Mnnnfacrnrers I&cchanii 

Kansas City, M<>. 



Musicians Refuse to 



Co-operate With Exhibitors and Producers Advertising 
Campaign For Greater Movie Season. 



\ 



HARMONY 

Harmony is something without 
which no orchestra can succeed. 
Harmony in music is beautiful. 
Discord is obnoxious. Co-operation 
is another word for harmony. And 
with it much can be accomplished. 
Lack of co-operation arouses 
enmity. And enmity results in 
conflict. 

Those are just statements of 
fact, which may be taken for what 
they mean. However, in the face 
of the outrageous attitude of the 
Kansas City Musician's Union this 
past week they mean much. 

After plans had all been set and 
musicians appearing in a vaude- 
ville act at the Pantages Theatre 
consented to give of their time and 
music to aid the start of Greater 
Movie Season, the Musicians Union 
declared that, if these musicians 
played for the scheduled occasion, 
they would be fined $100 each. 

Only selfishness, near-sighted- 
ness and narrow-mindedness could 
cause such action. Continual belly- 
aching seems to be the watchword 
of the Kansas City labor unions 
connected with this industry. Dis- 
cord and not harmony seems to be 
their objective. And yet when 
their contracts expire they never 
fail to put in their demand — not 
request — for a raise ! Doubtless, 
even in the face of the slap-in-the- 
face they have just given the ex- 
hibitors, they will again seek a 
raise at the expiration of their 
present contracts. 

It is a shame and indeed regret- 
table that the above facts are re- 
corded. It is a shame that the 
"harmonists" do not know the 
meaning of co-operation, which 
will get them more than dogged 
tactics. We like to think of har- 
mony as the beautiful thing it is. 



A blot has been cast upon tbe co-opera- 
tion and hard work in Kansas City's 
plans for a mammoth Great Movie Sea- 
son celebration, which may result in one 
of the greatest inter-industry wars in 
many years. 

The fight, which appears inevitable, 
was brought about Tuesday when the 
Kansas City Musicians' Union refused to 
allow musicians to ride on a banner-be- 
decked motor truck, which was to have 
toured the down town districts. The tour 
of the truck was to have followed an 
enthusiastic luncheon of the South Cen- 
tral Business Association, a civic organi- 
zation, in honor of Greater Movie Sea- 
son. The musicians were from the Pan- 
tages Theatre. Just prior to the starting 
of the truck the musicians were notified 
they would be fined $100 each if they 
made the trip, due to the fact that their 
contract with the Pantages Theatre pro- 
hibited such engagements. Union offi- 
cials were appealed to by exhibitors and 
exchange men alike, as it was too late 
to alter plans, but the union officials 
were firm and the tour was abandoned. 
The musicians union, at a meeting of its 
board of directors, also refused to ilonatt 
the services of a few musicians as a 
means of co-operating with the Greater 
Movie Season committees, according to 
a formal announcement made by A. ( . 
Miller, treasurer of the union, to C. E. 
Cook, business manager of the M. P. T. 
O. Kansas-Missouri. 

"Such a narrow and radcal attitude 
is intolerable," said Mr. Cook. "Follow- 
ing expressions on all sides fit me by 
scores of theatre owners, there is everv 
probability that this action will lead ul- 
timately to nothing more or less than a 
majority of the theares replacing their 
orchestras with non-union men. Greater 
Movie Season is just as much the interest 
of musicians as it is others connected 
with theatres. Theatre managers are 
giving their time gratis, as well as all 
of us. Not only that, but we all have 
contributed liberally in raising $5,000 for 
the celebration, to pay for pennants and 
decorations. 

"The M. P. T. O. Kansas-Missouri now 
is sponsoring a non-union operators' 
school and action along sinrlar lines can 
be taken very easily as far as musicians 
arc concerned. The musicians union has 
bellowed loudly in the past about wage 
scales, yet they are willing to do nothing 
to better conditions in the industry. The 
sentiment of exhibitors has been aroused 
and it will not '•blow over' with the morn- 
ing sun. If the union wants strife and 
disagreement it will get it — just as much 
as it wants. We always have been more 
than fair and we expect to be treated 
the same way." 

But when the rasping notes of dis- 
cord commence t"> fly, what chance 
is there for harmony and co-opera- 
tion? 

The sting of a face slap lasts a 
long while. And it is greatly 
doubted if the one the exhibitors 
just received will ever be forgot- 
ten 



Allied Group Refuses to 
Work With M. P. T. O. A. 



"Peace Meeting" at Detroit Unfruitful 
of Harmony. 

Detroit. — Although Allied did not form- 
ally withdraw from the M. P. T. O. A. 
in the "peace meeting'' held here Thurs- 
day, July 30, it is generally admitted 
that the session was unfruitful, in that 
the Allied organization refuses to work 
with the national body so long as Syd- 
ney Cohen remains in a position of 
power. 

None of the states representatives iden- 
tified with the Allied attended the meet- 
ing of the second day. Sydney Cohen 
presided and but two directors of the 
national organization responded to roll 
call. 

Kansas and Missouri, through R. R. 
Biechele, promised to remain in the or- 
ganization so long as constructive work 
is done. Miller and Nathan of Illinois 
consented to allow- the money pledged 
by their state to remain in the treasury. 

Allied is said, to have demanded the 
resignation of several members and in- 
sisted that some definite action relating 
to the Play Date Bureau, the administra- 
tion head and the Finance Committee be 
taken at once. 

"Independence Week" was se t for 
October 18. A committee was appointed to 
handle the Music Tax situation. The 
Seider plan for arbitration was approved. 
A resolution commending the work of 
Sydney Cohen was passed. 

H. M. Ridiey, manager of Michigan, 
announced he would not accept the posi- 
tion of general manager of the National 
Association, offered him some weeks ago. 
He said he would remain at his present 
post so long as the present administra- 
tion committee remained in power. 

The attendance was large (excepting 
the Allied States), coming from Califor- 
nia, Texas and the far corners. 

Another meeting is to be called in the 
near future when another attempt will 
be made to unite the warring factions, it 
is understood. 

Members of the new administration 
committee were announced as follows : 
Julian Brylawski, Washington; Jake 
Wells, Richmond; M. E. Comerford, 
Pennsylvania; Harry Davis, Penn- 
sylvania, and Nathan Lamins, Fall River, 
replacing Glenn Cross of Michigan. 




Jets Get DoiOn to 



Q. 



BRASS TACKS 




peaking of 

r) past performance 



wu know what company released last season : 

MANHANDLED ADVENTURE ■ 

THE NIGHT CLUB 

NORTH OF 36 

FORBIDDEN PARADISE 

WAGES OF VIRTUE 

FORTY WINKS • 

ARE PARENTS PEOPLE? 

PETER PAN" 

THE SHOCK PUNCH" 



TOO MANY KISSES 
FEET OF CLAY 
LITTLE FRENCH GIRL" 
MISS BLUEBEARD" 
PATHS TO PARADISE" 
"DRESSMAKER FROM PARIS 

"MANHATTAN" 

OLD HOME WEEK 



V\ 



WANDERER OF THE WASTELAND 
"THE COVERED WAGON'' 
"LIGHT OF WESTERN STARS 

"THE THUNDERING HERD" 
'NEW LIVES FOR OLD" 
THE BORDER LEGION" 




■~V Cp.itfw ?v*- 




QpeaKingof Hectric tight Name* 

\^J^/ r.inoiA cxAMNcnu tuhmaq mfi/ujam phia w f r. o i \? 



RICHARD DIX 
BETTY BRONSON 
DOUGLAS MacLEAN 
BETTY COMPSON 
BILLIE DOVE 
NOAH BEERY 
WILLIAM CO 111 ERjr 
NEIL HAMILTON 
WARNER BAXTER 
CAROL DEMPSTER 



THOMAS MEICHAN 
BEBE DANIELS 
ADOLPHEMENJOU 
ERNEST TORRENCE 
GRETA NISSEN 
RICARDO CORTEZ 
BESSIE LOVE 
ESTHER RALSTON 
HARRISON FORD 
VIRGINIA VALLI 
GEORGE HACKATHORNE 



POLA NEGRI 
RAYMOND GRIFFITH 
RUDOLPH VALENTINO 
WALLACE BEERY 
LOIS WILSON 
FLORENCE VIDOR 
RAYMOND HATTON 
MARY BRIAN 
PERCY MARMONT 
JAMES KIRKWOOD 
DOROTHY OISH 



arc inTHE GREATER TOJRTY 



Qpeabing of Directors 

^^ <v/ D.W. GRIFFITH JAMES CRUZE HERBERT BRENON^ 

ALLAN DWAN IRVIN WILLAT RAOUL WALSH 

WILLIAM HOWARD MONTA BELL VICTOR FLEMING 

FRANK TUTTLE MALCOLM ST. CLAIR GEORGE B.SEITZ 

ALFRED E. GREEN PAU L BERN EDWARD SUTHERLAND 

ate inTHE GREATER FORTYc-^ 



gpeaWngof Big Stage Hits 




TH E BEST PEOPLE 



COBRA 



NOT SO LONG AGO * 



NEW BROOMS'' KISS FOR CINDERELLA BEGGAR™ HORSEBACK 

are mlBE GREATER FORTK 



fe^^r! 



srsa 



of Special Productions 
BacKed by Big National Exploi- 
tation Campaigns — 

<• • ■ • $50,000 LIBERTY MAGAZINE PRIZE STORY • • V» 

"POLLY OF THE BALLET* EXCELLA MAGAZINE TIE-UP • 
ft THE AMERICAN VENUS* *KISS FOR CINDERELLA" *NIGHT LIFE OF NEWYORK* 
THE PONY EXPRESS'' v NOT SO LONG AGO" * WOMAN HANDLED" 

*THE TROUBLE WITH WIVES" 

are inTHE GREATER fOBTY 



CpeaKing of Comedies 



GLORIA SWAN SON in "STAGE STRUCK" (a super-" MANHANDLED") 

DOUGLAS Mac LEAN in the sequel to "23/2 HOURS' LEAVE" 

RAYMOND GRIFFITH in "ON DRESS PARADE" and "STAGE DOOR JOHNNY" 

BEBE DANIELS in "WILD WILD SUSAN" 

RICHARD DIX in "THE LUCKY DEVIL* 

ADOLPHE MENJOU in "THE KING ON MAIN STREET" 

ALLAN DWAN'S "NIGHTLIFE OF NEW YORK* 

MALCOLM ST. CLAIR'S "THE TROUBLE WITH WIVES" 

are inTHE GREATER YORTY 



Sp ea i 



(King of Books the Whole Country is 

Reading and Wants to See-- 

** ) HAROLD BELL WRIGHTS latest- tt A SON OF HIS FATHER" 
PETER B.KYNES latest- V THE ENCHANTED HILL" 
JAMES OLIVER CURW00DS latest- "THE ANCIENT HIGHWAY" 

JOSEPH C. LINCOLN'S latest *RUGG ED WATER" 

EDWIN BALMERS latest *THAT ROYLE GIRL" 

JOSEPH CONRAD'S Immortal "LORD JIM" 

CONINGSBY DAWSON'S *THE COAST OF FOLLY" 
ZANE GREY'S "WILD HORSE MESA" 

ZANE GREY'S "THE VANISHING AMERICAN" 

are inTHE GREATER TORTY 




Opeaking of the Qreatest Box 
c) Office and Prestige Pictures 

you could possibly buy 



CECIL B.DeMILLE'S "TheTEN COMMANDMENTS" 
JAMES CRUZE'S "The PONY EXPRESS 1 
ZANE GREY'S "The VANISHING AMERICAN" 
DWGRIFFITH'S "THAT ROYLE GIRL" 
HERBERT BRENON'S "The STREET* FORGOTTEN MEN" 
GLORIA SWANSON'S "The COAST OF FOLLY" 
THOMAS MEIOHAN'S "The MAN WHO FOUND HIMSELF" 
SIDNEY OLCOTT'S "NOT SO LONG AGO" 
POLA NEGRI'S "FLOWER OF NIGHT" 
JOSEPH CONRAD'S "LORD JIM" 

are in the Greater Forty 



and 



Q peaking of Bookings 

V^y not only thejirst run accounts 

in the cities ~ but all the real 
shopmen in towns of all sizes 
•-^, are booking 

Whe Greater Fortg 

(paramount (pictures 



*\ '' f \ 



rr.t r& 



August 15, 1925 



THE REEL JOURNAL 



Seider-Pettijohn in Heated Debate Over 

Efficiency of Film Board of Trade 



Five Important Developments This Week 
In Arbitration Row. 



New York. — Following a sharp debate 
between Joseph M. Seider, president of 
the M. P. T. 0. of New Jersey, and chair- 
man of the committee on contracts and 
arbitration of the M. P. T. O. A., and 
C. C. Pettijohn, general counsel for the 
Film Board of Trade, the arbitration 
question this week took on a complexion 
of heated warfare between the reform 
element and the present arbitration sys- 
tem. 

Five important developments have been 
noted by observers within the past ten 
days. These are : 

1. A sharp exchange of views between 
Seider and Pettijohn, relating to the ef- 
ficiency of the present system. 

2. The government decision, in which 
it takes the stand not to appeal a ease 
in which Federal Judge Bondy held that 
members of a trade; association may 
withhold credit from customers under 
certain conditions. Advocates of the 
present arbitration system declare t hat 
this is a parallel situation with the F'lm 
Board of Trade. 

3. The announcement that the Arbi- 
tration System will extend its full services 
to Canada, beginning October 1. 

■4. Postponement for a week of the 
Apollo-Wellmont Theatre case in the \". 
Y. Supreme Court, in which the Apollo 
Exchange seeks to compel the theatre to 
submit to arbitration. This will be made 
a test case by the defense. 

5. Attorneys for the Cleveland Film 
Board of Trade and several Cleveland 
exchanges have filed a demurrer to the 
suit o.f John Romwebber, which charges 
restraint of trade. The defendants de- 
clare that the case does not come w'thin 
the jurisdiction of the Cleveland Federal 
court, and that there are insufficient 
grounds for a case. 



Warner Bros, to Re-issue 
Larry Semon Comedies 



Twelve Larry Semon reissues, two- 
reelers which played a conspicuous part 
in raising this laugh-provoker to bis 
present high position among featured 
comedians, are being distributed by War- 
ner Bros., and arc going fast according 
to reports. 

They are typical Semon comedies, des- 
tined to demonstrate to young persons 
who never saw him in pictures before 
very recent years that the inimitable 
Larry always was chockfull of fun and 
from the start of his screen career has 
been stirring the risibilities of all on- 
lookers. 

The titles give a good indication of 
what is contained in the plots. Here are 
the twelve that made Larry Semon fa- 
mous and are now becoming more fa- 
mous themselves than ever before: 
"Rears and Bad Men," "Frauds and 
Frenzies," "Humbugs and Husbands." 
"Scamps and Scandals," "Reaps and 
Tangles," "Pluck and Plotters." "The 
Grocery Clerk." "The FIv Ton." "School 
Davs," "Solid Concrete," "The Stage 
Hand," "The Suitor." 



' DON JUAN" FOR BARRYJMORE 

Warner Bros. Announce Byron's Poem 
As New Film Subject. 



New York. — Warner Bros, have se- 
lected "Don Juan" from the immortal 
poem by Lord Byron for John Barry - 
more's next picture when he completes 
"The Sea Beast," which was started last 
week. 




JOHN BARRYMORE 
And the Valentino Medal, which he re- 
ceived for the finest Screen perform- 
ance. 

This is in keeping with the star's re- 
quest for "an entirely different role in 
every picture," which is regarded as a 
good show angle for the exhibitors. 
I'ri. m a hardened old harpooner of a 
whaling ship in "The Sea Beast," Mr. 
Karrymore will don period costumes of 
the eighteenth century, and portray the 
amorous adventures of the hero of the 
poem. 



VON STROHEIM TO ACT AGAIN. 

The illustrious director-actor, Erich 
vim Stroheim, has signed with First Na- 
t'onal Pictures, Inc.. to direct Constance 
Talmadge in her next picture, "East of 
the Setting Sun." Von Stroheim will 
ahn play a part in the picture as he 
did in "Foolish Wives," in which he is 
said to have earned the title of the 
"best hated man on the screen." 



S. R 
In 



Pa°e Eleven 

O. Crowds Usher 
"Greater Movies" 



Near capacity audiences thronged to 
Kansas City first run theatres this week, 
paying tribute to the excellent programs 
offered In- the big movie palaces in 
launching Greater Movie Season. If it 
was "Greater Movie Season," the public 
wanted to know why, ami apparently, 
judging from the crowds, it found out 
satisfacti irily. 

Sunday night saw practically every 
downtown theatre of note "standing 'cm 
out," and although the temperature took 
a rampage skyward, receipts were hold 
ing up well at the middle of the week. 

The "Greater Movie Bill of Fare in 
Kansas City" : 

Newman — "The Lucky Devil," starring 
Richard Dix (Paramount), also Newman 
Midsummer Revue; Mainstreet — Corinne 
Griffith in "The Marriage Whirl," (First 
National), also "K. L. Vanities ol 1925"; 
Royal — Behe Daniels in "The Manicure 
Girl," (Paramount); Liberty — "The 
Woman Hater," (Warner-Vitagraph) 
with Helene Chadwick; Pantages — "The 
Adventurous Sex," (Associated Exhib- 
itors) Clara Bow; Globe — Elsie Ferguson 
in "The Unknown Lover," (Vitagraph). 



Theatres Disagree On 
Operator Wage Increase 



Downtown and suburban houses ol 
Kansas City are divided in the contro- 
versy between exhibitors and the opera- 
NTs who seek an increase of approxi- 
mately 10 per cent in the wage -^alc. 
Downtown first run exhibitors last week 
signed a contract calling for 7 l /i per cent 
increase to the operators, but the subur- 
ban houses are "standing pat," refusing 
an increase grant. 



These Kansas City film boys are con 
sistently turning up new records to shoot 
at. Now comes A. W. Day. assistant 
manager for Producers, with 39 contracts 
on "Charlev's Aunt" in Kansas Cn\ alone. 



"White Desert," the late Metro Gold 
wyn picture starring Claire Windsor, has 
been booked for its premiere in this ter- 
ritory at the Newman Theatre, starting 
I lie week of August 16, according to C, 
E. Gregory, Kansas City manager. 



Flere comes another report of a ca- 
pacity run of "Charley's Aunt," Syd 
Chaplin's laugh special for Producers. 
Ibis picture played a capacity run at the 
Lyric Theatre, Liberty, Mo., last week. 

Louis Reichert, Kansas City manager 
for Producers Distributing Corporation, 
was in Wichita this week lining up play 
dates for the new season. 



Mr. Exhibitor: Ask at the Fi!m Exchanges 
for the 





Es^C-SA^l 


yAema t i c M usic 




■ BamMMui 


\ ^M |B 



It's little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put the picture over. 



Pa'j,e Twelve 



THE REEL JOURNAL 



August 15, 1925 



tgK3<£ 



1 



Here's 582 Ind 



THE GREATEST 
BOX-OFFICE LINE- 
UP EVER OFFER- 
ED IN THIS 
INDUSTRY 

Here you have the greatest range 
of product ever listed in one sea- 
son. Melodramas, action and 
stunt specials, westerns, comedies, 
society dramas — if it's "variety" 
you want, it's here, and plenty of 
it for every exhibitor. 

ASSOCIATED INDEPENDENT 
FILM EXCHANGES OF ST. 
LOUIS AND KANSAS CITY. 



54— COLUMBIA PICTURES CORP.— 54 
XJ17 Oliie, Harney Rosenthal, Mer. 

68— ST. LOUIS FILM EXCHANGE— €8 
:::::;( olive. Hurry llynes, lUr. 

84— ENTERPRISE DIST. CORP.— 84 
:;:t.u Olive, Jaefc I'nderwood, Mgfr. 



41— MIDWEST FILM DISTRS.— 41 
130 W. 18th S(., E. C. Rhoden, M(rr. 

64— STANDARD FILMS— 64 

(Tils Comedies) 

ill \v. 18th St., Jack Langnn iinr.. 

F. J. Wnrren, Genernl Wlgr, 

104— ENTERPRISE DIST. CORP.— 104 

(20 Comedies) 

II.' \V. 18th St., Boh Withers, Mgr, 

167— INDEPENDENT FILM CORP.— 167 
1 15 W. 17th s(.. Joe Silverman, l»lcr. 



BOOK THEI* 

Clip this great progran 
Here's more than i 



COLUMBIA PICTURES 
CORP. 

3317 Olive St. Louis. Mo. 

Barney linvrndml, Mgr. 



" \ f ter Business Hours," 

Elaine Ham m e r s te i n 

••Who (arcs'' Dorothy 

Devore 

"The Midnight Girl,'' Lila Lee 

"The Danger Signal**' Jam 

Novak 

"Romance of An Actress," 

Blaine Hammerstein 

"Fighting the Flames," Dor 

othy Devore 

"A Man of Iron," Lionel 

Barrymore 
•'Perils of the Sea,'* Elaine 
Hammerstein 
"Ladles of Leisure." (In Pro 
duction) 
"The Unwritten Law," (In 
Production > 
"Midnight Flames" (In Fro 
due t inn ) 
"The Lure of Broadway," 
( I n Production ) 
"The Sunshine of Pa radix* 
Alley," (Waldorf Produc- 
tions) 
"Penalty of Jazz" 
'•Sealed Lips" 
"Price of Success* 
"The Thrill Hunter" 
'•The Fate of a Flirt" 
"An Enemy of Men** 

< Security Productions) 
"Justice of the Far Worth*' 
"Meddling \\ omen** 
"Traffic In Hearts" 
•The Tom hoy" 
"Her Accidental Husband'* 
"Da nacrous Paradise" 

i Perfection Pictures) 
"Fighting Youth" 
"The Handsome Brute" 
"The Speed Demon" 
"The Vew Champion*' 
"The Great Sensation" 
" V Fight To a Finish" 
(Johnny H ines Product Ions) 
•The Speed Spook" 
•The Early Bird" 
"The Cracker jaclt" 

\\ ENTER XS AM) MELO- 

DRA MAS 

Si — Frankly u Far mini — S 

S — Bill Cody — .S 

■1 l>csnioiid-Ilolmes — 4 



ST. LOUIS FILM 
EXCHANGE 

3334 Olive St. Louis, Mo. 

Harry Hi lies Mgr. 



"Mine With the I run Door," 

Ail-Star 

MO ShnlhCrg Productions 

"Parisian Love,*' Clara Bow 
"Girl Who Wouldn't Work," 

All-Star 
"Lawful Cheater,'* Clar.i Po v 
"Free to Love " Clara Bo iv 
"Shenandoah" 
"Horses and Women" 
'•The Worst Woman'* 
"Dancing Days" 
"When a Woman Reaches 

Forty" 
"The Plastie Age" 
"Shameful Behavior" 
"Shop Worn*' 

"The Other \\ Oman's Story" 
"Lew Tyler's Wives," by 

Wallace Irwin 
"Eden's Fruit" 
"The Aristocrat" 
"Exclusive Rights" 
"The Romance of a M i 1 lion 

Dollars" 
"With This Ring" 
"Studies In Wives" 
'•Capital Punishment" 
"The Boomerang," Bert Lytcll, 

Anita Stewart 
"The White Man.** Alice Joyce 
"The Trifle rs," Vfic Busch 
"Breath of Scandal," Betty 

Blythe : 
"Mansion of Aching Hearts," 

Cullen Land is 
"Go Straight,* 1 Om en Moure 

•'The Parasite" 

"Faint Perfume" 

"My Lady's Lips" 

siv Banner Productions 

Sis Royal Productions 

s'v Jans Productions 

Six Frank Merrill Product tons 



ENTERPRISE I! 
CORP. 

3320 Olive, St. Lei* 
J,:»ck I liderwoori > 



'* Figh t i n g la ' ra a • " 
World War Sac* 



"The Average W| ■ 
Pauline Garonl j 

"Lend Me lour B| \ 
\ 1 1- Star 

"** outh For Sale,' 
Allison 



•Enemies of Youth I 
Hamilton 

"Three O'clock In *• 
Jug," Ail-Star 

"Restless Wives," >ri 
Ken yon 

•The World's a 5 S$ 
Special Cast 

"Flesh and Rl:»od I 



Chaney 

"Last Hour," MiltO Si 
7 Matty Mattisoni 
6 Tom Mix 
4 Ora Cnrcws 
Reed Roues 
S A I Fergusons 

12 Jack Perrins 
(i George Lnrkias 
5 Rill Pat tons 
s Lester Cuncos 
C, Big- Boy Willis * 
i; Billy Sullivan] 



M 



August 15, 1925 



THE REEL JOURNAL 



Page Thirteer 



m 



indent Pictures! 

(78 Comedies) 

LL OR ONE-- 

and save for your box-office reference 
Lplete year's schedule listed for you 



MIDWEST FILM 

DISTRS. 

to \V. ISth Kansas City. 

Mo. 

B. <'. Rhoden, Msr. 



INDEPENDENT FILM 

CORP. 
115 W. 17th, Kansas City, 

Mo. 
Joe Silverman, Mgr. 



STANDARD FILM 
EXCHANGE 



COMEDIES 
. 8th) Kansas 
31 o. 



City, 



ENTERPRISE DIST. 

CORP. 

115 W. 18th, Kansas City, 

Mo. 
Ho). Withers. Mgr. 



lie Wizard of <>/.." 
Semon 



Larry 

Flats,'' 

1 Jolt II II T 



cFailden*s Row of 
Charlie Murray 
ip Perfect Clown,* 
hines 
*e of n Vanished People,'' 

I (Rex Beach .story) 

I I ge lii the Wilderness," 
'(by sir Gilbert Parker) 
orals For Men," (By 

Govern eur Morris > 
verlniid Limited," nil -star 
mdow On the Wall," 

(mystery story » 

gn of the Claw," Thunder 

the dog 
ollar Down," special east 
ightiiiiig," by Zane Grey 
he Travis < nap," by 

Arthur Stringer 
organson's Finish,'* by 

Jack London 
he Life of a Woman," 

< DeMau passant > 
is Master's Voice," with 

Thunder 
ne of the Bravest," (great 

melodrama , 
enrts and Spangles," by 

Xormnn Houston 
here the Worst Begins,'' 

all-star 

Mils For Sables " all-star 
lie Dumbhead," by Rupert 

Hughes 
lie Wrong Coat," by Harold 

Mcfi rath 
tie Sporting Chance," by 

Jack Boyle 

he Police Patrol." special 

east 
neing Blood" 
ie Speed Limit" 
Tiffany Production, 

(Untitled) 
teed Howes 

■ ovelty Western Pictures 
'rnart Pictures 
'fnemelodramas 



GINSBERG PRODUC- 
TIONS 

"The Love Gamble" 
♦Wreckage" 
•'Checkered Flog" 
"B rood in g Eyes" 
*• Whispering Canyon" 
"Wandering Footsteps" 
"Before M idn ight" 
"The Taxi Mystery" 
"The Phantom Express" 
"The Millionaire Pol iceman" 
"A Desperate Moment" 
"Big Pal'- 
IS C. B. C.'s 
''Handsome Brute" 
"The sue -d Demon" 

"The \ew ( lininpinii" 

"Great Sensation" 

• 'Fight to the Finish" 

"Fighting Youth" 

"Danger Signal'' 

"S. O. S. Perils of the Sea" 

"Ladies of Leisure" 

"Lure of Broadway" 

"M idnight Flames" 

"I'nw r'tten Law" 

"Penalty of .111/,?," 

"Scaled Lips" 

"Price of Success" 

"Thrill Hunter" 

"The Fate of a Flirt" 

"An Enemy of Men" 

24 Felix, the Cat 

.%..' Westerns 

THE CH \l>\\ UK TEN 
s Banners 

S Perfection Pictures 
i." Columbia Specials 
<> Ken McDonalds 
(► Frank Merrills 
4 Action Melodramas 
Series of (J Benny Leonards 



Jesse J. Gold burg Presents 
LIGHTMW the super dog, 
in 
"His Master's Voice" 
"Lightniii* Strikes" 
"The Forest King" 
"Flaming Timber" 
"The Danger Call" 
"Pal O' the Redwoods" 
"The Silent Hero" 
*' Crimson Fangs" 
"Marshall of Money Mint," 

Jack Hoxie 
"Desert Bridegroom,*' .look 

Hoxie 
SERIES OF 52 FEATl RES 
starring 
Buffalo Bill, Jr. 
Ben Wilson 
\ akiiua Canutt 
Frankly n Far mini 
Buddy Roosevelt 
Bill Cody- 
Art Mix 

Big Boy Williams 
Pete Morrison 

2 SERIALS 
"Days of *40" 
"Hitlers of the Plains" 

13 "Broadway'' Billy West 
Comedies 

13 (Mirth quia ke) Bobby Dunn 
< oinedics 

13 (Speed) Bobby Ray Come- 
dies 
13 ( Winners) Cruelly Weds 



"Fighting In France" 

"The A verage Woman, A II- 

Sfar 
"Lend Me Your Husband," 

Doris Kenyon 
"Youth For Sale," All-Star 
"Enemies of Youth " Mali Ion 

Hamilton 
"Restless Wives," Doris 

l\ en yon 

"Three O'clock in the Morn- 
ing." Ail-Star 
"Von A re Guilty," Special 

Cast 
"The Last Hour." Milton Sills 
tl Kenneth McDonalds 
S A I Fergusons 
12 George Lark ins 

Big Boy Williams 
'! Jack Perrins 

■1 Ora Carews 

1 H. B. Walthall 
8 J. B. Warners 
ct Billy Sullivan s 

1 Tom Mix 

10 Roy Stewarts 
5 William S. Harts 
."> Douglas Fairbanks 

2 Franklyn Far minis 
1 Bill Patton 

1 Peggy O'Day 
Jess Willard 
Wm. Desmond 
Tw o-Reel < omedies 
Single-Reel Color Films 

20 COMEDIES 



1 




%i 



=J6^, 



Page Fourteen 

P. D. C. Has Completed 
First Six Pictures 



THE REEL JOURNAL 



August 15, 1925 



Producers Distributing Corporation 
have fully completed the first six pro- 
ductions on the coming season's _ pro- 
gram and work on the second six is 
in full -wing at the De Mille, 
Hollyv ( hristie -tudios. _ 

The completed productions include 
"The Coming of Amos," starring Rod 
La Rocque from the De Mille Studio; 
"Seven Days," the Al. Christie six-reel 
comedy featuring Lillian Rich; "With- 
oul Mercy," featuring Vera Reynolds; 
"Hi ll's Highroad," _ De Mille's first 
Leatrice Joy starring picture ; "The 
Prairie Pirate." the first of the new 

rics of Harry Carey westerns, and 
StromVerg's first special production, 
"Off tlic Highway," featuring William 
V. Mong, Marguerite De LaMotte and 
fohn Bowe . 

The six feature-, now in actual course 
of production include; 

"The Road to Yesterday,'' Cecil B. 
De Mille's personally directed produc- 
tion, which :- expected to be ready for 
shipment by September 20; "The Wed- 
ding Song," starring Leatrice Joy; "Si- 
mon the Jester," with Eugene O'Brien 
and Lillian Rich in the featured roles; 
"The People vs. Nancy Preston," starr- 
fohn Bowers and Marguerite De 
I i Motte, "The Man From Red Gulch," 
a Harrj Care; picture, and "Madame 
Lucy," an Al. Christie feature comedy 
starring Julian Eltinge. 



FIRE AT LYRIC THEATRE. 

A fire at the Lyric Theatre, 628 Main 

n eet, Ka a i , M o., .it about 10 30 

a. m. Wednesday, destroyed five reels of 

film and damaged the booth and ma- 

e I hi re was no other damage. The 

;re is owned by J. F. Deo and J. 

T. Wil 




HEADQUARTERS 

For Exhibitors and Film Men 

<#/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Josephson, 
President. 




Mat Levine, representing Bischoff Pro 

ductions, Inc., and M. J. Winkler, called 

on the local Independent exchanges in 

the interest of their product. Mr. Levine 

irded some fine sale- here. 

* * * 

Mike Lewis, special representative for 
Paramount, renewed old acquaintance- 
ships here during the past week. Mike 
was formerly a salesman out of the Kan- 
sas City Paramount offii e. 

* * * 

R. L. McLean, district representative 
for P. D. C, was here this week with C. 
I). Hill, district manager. Mr. Hill says 
that be has so much work to do that he 
has to have an assistant — and that's 

"Mai ." 

* * * 

Harry Silverman is on the road a 
after a successful three week- trip for 
the Independent Film Corporation. Harn 
says business is exceptionally g 1 md de- 
parted hurriedly with "I'll -ee you in 

September." 

* * * 

I!: rb Welsh, widely known along Mo ii 
Row-, has taken over the management ol 
the Orpheum, Atchison. Kas., leading 
theatre, according to advices reaching 
lure. Ed Dorrell, former manager, has 
returned to his home in Topeka. 

* * * 

Glenn Dickinson has added the Lev 
lie .are. Independence, Mo., to Ivs chain 
of theatres. This circuit now controls 
two houses in Manhattan, Kas. ; two in 
Lawrence, Kas.; three in Junction C'ty, 
and the Lewis Theatre, Independence, 

mo; 

* * 

Bob Withers, Enterprise manager in 
Kansas City, has returned from a ten-day 
lour of the territory. He reports very 
gratifying business. "Theatre owners are 
much more optimistic following the re- 
cent cool spell," he said. 

* * * 

The following managers of Kansas 
i film exchanges were away on sell- 

ing trips in the territory this week: 

C. A. Schultz of Warnei Vitagraph, 
F. O. Byerlc, with First National Pic- 
ture-. Inc.; C. E. Gregory, of Metro- 
Goldvvyn Picture- Corporation; Ha 
Taylor, with Universal Film Exchange, 
and Louis Reichart of Producers Dis- 
tributing < i irporation. 

* * * 

M inisl - are pi ea hing about ;;. maj 
ors are issuing pn iclamatio ■ ibi >ut it 
Greatei Movie Season in Kansas City. 
- In'- ,. Earl Blackmail made the screen 
his subject in his address before the 
Rotary Club of Kansas City the other 
day, while the mayors of both Kansas 
< ity, Mo., and Kansas City. Kas., have 
indorsed Greater Movie Season. 

* * * 

Exhibitors in the northeast section of 
Kansas City have a new competition on 
their bands in the new free open air mo- 
tion picture which is being conducted it 
the Sheffield public playground. The 
show, which is drawing big is sponsored 



by the Blue Valley Y. M. C. A., the 
Whatsoever lodge and the playground. 

* * * 

A visitor at the Kansas City film 

exchanges this week was W. J. Gabel, 

owner of the Grand Theatre of Beloit, 

Kas. 

* * * 

A H. Levy, formerly a salesman for 
the Fox Film Corporation in Washing- 
ton, D. C, is now with the Kansas City 
branch, according to M. A. Levy, man- 
ager of the exchange here. The former 
Washington salesman will cover northern 

Kansas. 

* * * 

Mi-- Geerdts, formerly booker for 
Warner Bros, here, has acquiesced to the 
lure of the Florida boom. She has re- 

.:ied her position with Warner Bros.- 
Vitagraph in order to accept a position 
with a Florida land company. 

* * * 

Glen Klock, of the Klock Theatre, Ot- 
tawa, Kas., is to become a benedict, ac- 
cording to the daily column in the pres- 
relating to the issue of marriage licenses. 
Congrats, Mr. and Mrs. Klock! 

* * * 

W. Raster, formerly of New York, has 
joined the local Universal selling force. 

* * * 

ge Hartman, formerly with Vita- 
graph, is now representing Associated 
Exhibitors in Missouri, Clarence "Bones" 
Smith, former manager of the Tenth 
Street Theatre, Kansas City, Kas.. has 
also joined the A. E. sales force. "Bones" 
will cover Kansas. 



Earl T. Cook Is New 
Manager of Pantages 



Karl T. Cook has been named manager 
of the Pantages Theatre, Kansas City. 
Mr. Cook, whose experience covers fif- 
teen years, conies to Kansas City from 
Detroit, where he was manager of the 
Mile- Theatre. 



CHAPLIN PASSES THROUGH. 

"I'm English, too, Charlie," was sung 
at Charlie Chaplin by many persons in 
a huge mob which greeted him at the 
Union Station in Kansas City the other 
ilav. 

"Now, it we only bad a band we might 
play 'God Save the King' for them," 
confided Chaplin in an undertone. "1 
guess they have me confused with the 
Prince of Wales, because I'm a natural- 
American, you know.'' 



500 LAEMMLE CONTRACTS SOLD. 

"Over 500 exhibitors in our district 
have bought Carl Laemmle's complete 
service contracts," says W. E. Truog, 
district manager for Universal Film ex- 
change, who recently returned from a 
trip to the Universal exchanges in the 
on of winch he has charge. 

That much business at this time of the 
v i i i . , oi). idi i oil a record. 






BUY 

THEM 

AND 

BOOST 

THEM 



THEY'LL 

BACK 

UP 

YOUR 

BOASTS 



WRITE 

OR 

PHONE 

TODAY 

FOR 

PRICES 

AND 

DATES 



Pictures with a Purpose 

---To Pay the Exhibitor 

and Please the Public--- 

HERE are 40 high-grade first run attractions, the product of the 
foremost producing units in the industry. The majority of them 
come to you after successful Broadway runs. Look them over and 
consider carefully whether you can afford to let this bevy of box-office 
bets go by without booking. 



"Charley's Aunt" 

With Syd Chaplin 



Ask the man who'g played it. It's busy breaking laughter records 
all over the country, after fourteen rousing weeks on Broadway where 
it set a new pace for speed. It's ,a Christie Special directed by Scott 
Sidney. 



"Step Flirting" 

Another hilarious farce made by the 
men who made "Charley's Aunt." One 
of the greatest comedy casts on rec- 
whooped up blase Broadway. 

"Her Market Value" 
Starring Agnes Ayres 

A beautiful woman on a modern 
auction block — that's the theme. It 
lias a come-on e-come-all title and a 
great ca it. 



"On the Threshold" 

An epic of realism adapted from 
Wilbur Hall's amazing Saturday 
Evening Post -tory. The simplest love 
story ever told — and the sweetest. 

"Beauty and the Bad Man" 

A superb tale of the West that was, 
adapted from the intriguing story by 
Peter B. Kyne. It's rich in comedy. 
thrills and romance. 



"The Crimson Runner" 
Starring Priscilla Dean 

A fiery tale of Viennese life with 
Priscilla as a daredevil Apache. It 
: ed up blase Broadway. 

The Awful Truth" 
Starring Agnes Ayres 

A jolly picturizal on .if the famous 
Broadway bit. It's one of (those 
wholesome, appealing things every- 
one like-. 

"The Girl of Gold" 

Starring Florence Vidor 

A sensatipnal tor} of the lengths to 
which the jaded four hundred will go 
in their search for thrills. Lavishly 
entertaining. 

"Private Affairs" 

A subject that interests everyone — 
a title they can't resist. George Pa- 
tullo's Saturday Evening Post story. 
It's different ! 



GRIT 

HOOSIER SCHOOLMASTER 

LOVE'S WHIRLPOOL 

TRY AND GET IT 

HIS DARKER SELF 

MIAMI 

WANDERING HUSBANDS 

WHAT SHALL I DO? 

HOLD YOUR BREATH 

ANOTHER SCANDAL 

HER OWN FREE WILL 

NOT ONE TO SPARE 

DOWN TO THE SEA IN SHIPS 

BARBARA FRIETCHIE 

SIREN OF SEVILLE 



RAMSHACKLE HOUSE 
THE WISE VIRGIN 
CHALK MARKS 
ANOTHER MAN'S WIFE 
LEGEND OF HOLLYWOOD 
HOUSE OF YOUTH 
TROUPING WITH ELLEN 
RECKLESS ROMANCE 
GIRL ON THE STAIRS 
THE CHORUS LADY 
A CAFE IN CAIRO 
THE MIRAGE 
LET WOMEN ALONE 
WELCOME STRANGER 
OFF THE HIGHWAY 



Released by 



Producers Dist. Corp. 



ST. LOUIS 



KANSAS CITY 



OKLAHOMA CITY 



Pat 



Sixteen 



THE REEL JOURNAL 



August 15, 1925 



Independence Week 
Starts October 



18 



New York; — The Board of Trade ami 
Commerce affiliated with the M. P. T. 
O. A., this week announced the dates 
iur "Independence Week" as starting 
Sunday, October 18. The committee of 
t lie board declared in a resolution that 
"Independence Week," would be ob- 

rved throughout the nation, and indi- 
cated that it would send organizers and 
publicity men into all parts of the na- 
tion in the interest of furthering this 
event. 

America will be zoned into six districts, 
into which will be sent special representa- 
tives to sell the theatre owner on the 
advantages of materializing on the tre- 
mendous nation-wide publicity which will 
be exerted in support of "Independence 
Week,' and to insist that he make the 
occasion a record-breaking week with 
independence pictures. 

Jt was declared that representatives 
will visit every theatre in the nation in 
this effort many times preceding the 
inauguration of the event. 



J. M. DUNCAN HERE. 

J. M. Duncan, special representative 
from the home office, arrived in Kansas 
City this week to assist Manager Schultz 
in getting the Warner Forty placed as 
quickly as possible in the Kansas City 
territory 

Everybody always seems glad to see 
"J. M.' as he always brings a package 
■ if guod cheer with him. 

In his trips into the territory with Air. 
Schultz this week, he advises that things 
certainly look good and that this should 
be a remarkable year not only for War- 
ner Bros, but for the entire industry. 

"Things are looking great," he says. 



UNIVERSAL STARS IN TIE-UP 
WITH PARKER PENS. 

Universal Pictures Corporation and the 
Parker Pen Co. have combined in a na- 
tion-wide advertising tie-up, which was 
arranged by Joe Weil, director of exploi- 
tation for Universal. 

Six window cards, 16 by 20, have been 
made up showing Universal stars using 
the Parker pen and carrying recommen- 
dations in the stars' own handwriting. 
The set includes Laura La Plante, Regi- 
nald Denny, Hoot Gibson, Virginia Valli, 
William Desmond and Jack Hoxie. 
Twenty thousand sets of these cards have 
already been sent out by the Parker 
company to dealers all over the country. 



EARL BELL NOW MANAGER. 

Earl A. Bell a salesman for Warner- 
Vitagraph, has been made manager of 
the Omaha, Neb., branch of that com- 
pany. Bell has been with them about 
.i year. He recently returned from an 
■led vacation in California. 



4tQXp 




"THE FRESHMAN 
Pathe 

HAROLD LLOYD 



"The Freshman," Harold Lloyd's latest 
and last contribution to the screen under 
his Pathe contract, was previewed be- 
fore a small audience of exhibitors and 
exchange people this week. 

If the genuine, old-fashioned guffaws 
which it wrung from these hardened 
critics may be cited as any criterion of 
its probable reception by the' public, 
then surely this one is going to bring 
more laugh tremors than even, say, 
"Grandma's Boy." 

The action is continuous, situation 
mounting upon situation, although to the 
most unschooled observer of dramatic 
sequence, there is a place and a natural 
Durpose for everyone. In this, Harold 
Lloyd lias doubtless reached his zenith 
in the matter of piling up comedy situa- 
tions that are natural. 

The story presents one of the most 
faithful reproductions of actual college 
life the writer has ever seen, and this, 
with the big football scene, showing the 
thousands of howling fans, is surely go- 
ing to register a kick with every lover 
of college sports. 

In the rural sections, particularly, 
where knowledge of college life and its 
appealing circumstances of romance and 
comedy are not so generally understood, 
"The Freshman" may not appeal so well 
as some of Lloyd's former successes, but 
to the thousands of more metropolitan 
communities, throughout the land, the title 
will surely draw them in and send them 
out well pleased. 

THE EDITOR. 



Educational Comedies 
Popular in This Section 

According to C. F. Senning, manager 
of the Educational Film Exchange in 
Kansas City, the following cities in the 
district covered by Kansas City film 
exchange are using Educational Films: 

Kansas City, Mo., two first runs, 
Kansas City, Kas., Wichita, Kas., Spring- 
field, Mo., Joplin, Mo., Leavenworth, 
Kas., Hutchinson, Kas., Pittsburg, Kas., 
Parsons, Kas., Salina, Kas., Atchison, 
Kas., Lawrence, Kas.. Manhattan, Kas., 
Emporia, Kas., Coffeyville, Kas., Ar- 
kansas City, Kas., Independence, Mo., 
Eldorado, Kas., Carthage, Mo., Chanute, 
Kas., Newton, Kas., Winfield, Kas., 
Tunction City, Kas., Dodge City, Kas., 
Ottawa, Kas., Iola, Kas., Webb City, 
Mo., Independence, Kas., Clinton, Mo., 
Ft. Scott, Kas., St. Joseph, Mo., and 
Topeka, Kas. 

These represent quite a large portion 
of the key towns in the district cov- 
ered by the Kansas City film exchanges. 
It means that the product of the Edu- 
cational Film exchange is being welt 
received and has quite a following in 
this part of the country. 



SHOWMEN "ON THEIR TOES" IN 
MERCHANDISING COMFORT." 

Chicago. — The merchandising idea oi 
comfort which is now being played so 
strongly by the theatre owners of Amer- 
ica has already attracted the attention 
id' commercial enterprises. The result is 
that business houses are stealing the 
thunder of the theatrical world, making 
it necessary for the theatre men to go 
them one better. 

"Our business thus far has been very 
strongly concentrated in the theatre 
world," said Wallace A. Rowell, general 
manager of the Arctic Nu-Air Cooling 
and Ventilating Company, Chicago. 

"We have sold scores of Arctics to 
the theatre owners and from all sides 
we have received letters of praise for our 
efforts," continued Mr. Rowell. He then 
produced a group of letters to prove this 
point, pointing particularly to one from 
.Mr. Operle, manager of the Missouri 
Theatre, Ste. Genevieve, Mo., in which 
Air. Operle said: 

"Our Arctic Nu-Air has been installed 
and is a real success. Sunday nights have 
been our largest nights. These nights 
worried us in the hot weather. We used 
four ceiling and six wall fans but with 
little or no good results. This Sunday 
was the first since we installed our Arc- 
tic Nu-Air. Your cooling system was a 
surprise both in filling the house with 
people and keeping them cool. We had 
no use for the fans and did not turn 
them on because the house was cool 
and the air was pure. We are sure that 
this installation will pay for itself early 
this summer." 

Indications are that the commercial 
houses will soon be looking to the thea- 
tre men for other merchandising ideas be- 
cause they appreciate the fact that the 
theatre men of the nation are "on their 
toes." 



Independent Releases 7 
During August and Sept. 



Charles Bessenbacher, manager of the 
Independent Film Corporation, announces 
a pretentious list of feature releases for 
August and September. 

During the month of August Independ- 
ent will release the following: "Savages 
of the Sea," with Frank Merrill and 
Marguerite Snow; "The Tomboy," a 
comedy-drama featuring Dorothy Devore 
and Herbert Rawlinson ; "A Fi jht For 
Honor," a railroad drama w'th Eva 
Novak and William Fairbanks, a>d 
"Flattery" with John Bowers, Marguerite 
De La Motte, Alan Hale and Grace Dar- 
mond. 

The September releases: "Fighting the 
Flames," melodrama starring Dorothy 
Devore and William Haines; "A Fool 
and His Money," a romantic story by 
George Barr McCutcheon, featuring 
Mad^e Bellamy and Win. Haines, and 
"The Midnight' Girl" with Lila Lee and 
( iareth Hughes. 



Lillian Rich has signed a five-i'ear con- 
tract with Cecil B. De Mille. Her first 
work will be the feminine leal in Rod 
La Rocque's next starring picture. "Red 
Dice," which Producers 1) stributiug 
Corp. will release. 



NORMA TALMADE IN NEW ROLE. 

Norma Talmadge's next starring ve- 
hicle for First National Pictures will be 
"Paris After Dark,'' in which she will 
be in impudent spitfire, an idol of the 
Apaches of the Montmartc. Ronald 
Colman will be the leading man. 



Au ust 15, 1925 



THE REEL JOURNAL 



Page Seventeen 



Universal to Produce 

Famous Stage Farce 



I. M. P. A. A. EXPANDING. 



Universal Pictures Corporation officials 
have announced that "What Happened 
to Jones," the internationally famous 
stage farce, will be produced as a Uni- 
versal Jewel picture starring Reginald 
Denny. 

"What Happened to Jones" and "Skin- 
ner's Dress Suit," scheduled for release 
January 17, 1926 and April 4, 1926, re- 
spectively, as Second White List pictures 
will replace "The Whole Town's Talk- 
ing" and "This Way Out'' in the Denny 
schedule. 

"What Happened to Jones" is a farce 
concerning a college professor who is 
lured to a prize fight which is raided by 
the police. The professor escapes to his 
home followed by Jones, a traveling sales- 
man, who sells hymn books and playing 
cards alternately. Jones disguises him- 
self as a bishop to dodge the police, hot 
on the trail, and a series of complica- 
tions follow. 

The new Denny schedule for the Sec- 
ond White List is as follows : "Califor- 
nia Straight Ahead," "Where Was I," 
"What Happened to Jones,'' "Skinner's 
Dress Suit," and "The Love Thrill." 



Since June 15, 90 New Members Have 
Joined Organization. 



New York. — Within sixty days, vir- 
tually every reputable independent pro- 
ducer, distributor and exchange in the 
industry will be a member of the Inde- 
pendent Motion Picture Association of 
America, according to Frederick H. El- 
liott, general manager of the organiza- 
tion. He bases his forecast on the num- 
ber of new members recently elected and 
upon reports from seventeen Regional Di- 
rectors who have been making a survey 
of the situation under his direction. 

Since the election of Mr. Elliott as 
General Manager June 15, thirty-five new 
members have been added to the or- 
ganizat'on, which now includes twenty- 
six producer-distributor members and 
sixty-four exchanges, a total of ninety 
organizations. The association has 
representation in every key center. 



First "Mazie" Episode 
Has Been Completed 



The first of twelve episodes which 
will comprise the new F. B. O. series, 
titled "The Adventures of Mazie,'' has 
been completed at the Film Booking 
Offices Studios under the joint direc- 
tion of Ralph Ceder and James Wilkin- 
son, according to Roy E. Churchill, 
Kansas City manager. 

Alberta Vaughn is starred in the two- 
reel episodes which are based on the 
magazine stories of Xell Martin ap- 
pearing in the Top Notch Magazine. 



ENTERPRISE OFFERS "DESERT 
MADNESS." 

Bob Withers, manager of Enterprise 
Distributing Corporation, announced this 
week the release of a Harry Webb Pro- 
duction, "Desert Madness," starring the 
Western favorite, Jack Perrin. The pic- 
ture is released nationally through the 
Madoc Sales Company of New York. 

This vehicle is said to provide Perrin 
with an unusual number of opportunities 
for acton and stunt gags. 



LAWRENCE GRAY GIVEN LEAD 



Lawrence Gray will be Gloria S 
son's leading man in "Stage Struck,'' 
star's next picture for Paramount. 

Young Gray started with Famous- 
Players-Lasky Corp. in the production 
department at the Hollywood studio. 
Later he tried acting and his progress 
has been very rapid. 




M.G.M. OFFER PRESS SERVICE 

Aiy Newspaper May Have Serial Rights 
to Stories of Pictures. 



"The Unholy Three," by Tod Rabbins, 
a Metro-Goldwyn-Mayer starring vehicle 
for Lou Chaney, containing the ele- 
ments of suspense and mystery, will be 
the first story to be sydicated free to 
all newspapers throughout the United 
States and Canada by Metro-Goldwyn 
Distributing Corporation. This picture 
will be released August 16. 

"We realize the valuable aid extended 
the exhibitor in serializing stories in 
advance of the picture," said Howard 
Dietz, director of advertising and pub- 
licity for M.-G.-M. "It creates ready 
made audiences for the theatres and 
brings added revenue to the box-office. 
Every town regardless of size, having 
a newspaper, will receive this service 
gratis. We have secured full serial 
rights to a number of novels and are 
prepared to guarantee full protection to 
all papers using our service." 

Exhibitors who are desirous of se- 
curing immediate placement in their 
local papers can address the M.-G.-M. 
Syndicate Division. 



Educational Releases 

For Sept. Announced 



C. E. Senning, manager of the Kan- 
sas City branch of Midwest Educational 
Film Exchange, Inc., announces thai 
company will release the following films 
during September : 

Felix, the Cat, "Busts Into Business;" 
Bobby Vernon Comedy, "Watch Out ;" 
Mermaid Comedy, "Pleasure Bound," and 
two issues of Kinograms to be released 
September 6; Cameo Comedy, "In Deep;" 
Walter Hiers Comedy, "Off His Best ;" 
and two issues of Kinograms, on which 
the release date is September 13; Tuxedo 
Comedy, "The Tourist ;" Felix, the Cat 
(title to be supplied later), Lyman H. 
Howe's Hodge Podge, "The Story Teller" 
and two more issues of Kinograms for 
release September 26; Cameo Comedy, 
"Who's Which;" Jinimie Adams Comedy, 
"Be Careful;" Mermaid Comedy, "Fair 
Warning;" and two issues of Kinograms 
to be released September 27. 



Bushman and Murray to Co-Star. 

Francis X. Bushman, a popular star ten 
years ago, has been signed to play op- 
posite Mae Murray in her next starring 
vehicle for Metro-Goldwyn-Mayer, "The 
Masked Bride." 

Bushman recently started work on the 
part of Messala in Fred Niblo's produc- 
tion of "Ben Hur," which is now being 
completed. 



A scene from "Parisian Nights," one of F. B. O's. Gold Bond 
Specials which recently played the Capitol Theatre, New York. Elaine 
Hammerstein and Lon Tellegen are the fatured players. 




P:;ge Eighteen 



MEIGHAN RE-SIGNS. 



Star Will Be With F. P. L., "All Hi 
Life," He Say». 



-THE REEL JOURNAL 

Harold Lloyd in New 
Picture for Paramount 



It was announced this week before 
sailing Saturday for Ireland, where he 
will make a picture for Paramount, 
Thomas Meighan signed a new agree- 
ment with Famous by the terms of whicli 
he will be a Paramount star for several 
years to come. 

"Under the terms of my new agree- 
ment made with Mr. Zukor just as I was 
ready to sail, I shall be a star in Para- 
mount pictures practically for the rest 
of my life,'' Meighan said. 



Charles Ray Signs 
Contract With M.-G.-M. 

Charles Kay has signed a contract witli 
Metro-Goldwyn-Mayer, according to an 
announcement made by Harry Rapf, as- 
sociate production executive at the Cul- 
ver City studios 

Kay will be starred in "A Little Bit 
of Broadway," in which he will play his 
usual ro!c of the bashful, awkward coun- 
try boy who comes to the big city. How- 
ever, in this picture a novel twist to his 
characterization has been planned. 

The place where Kay is to work was 
originally the old Triangle studios be- 
fore their purchase by Goldwyn, and it 
was with Triangle that he started his 
career under the guidance of Thomas 11. 
Ince. 



Century Will Release 
Four Comedies in Aug. 

Four two-reel Century comedies w 11 
he released during August by the Qni- 
al Film Exchanges. 

The first to reach the screen will be 
"After a Reputation," starring Edna 
Marian. This picture has to do with the 
adventures of a home town girl who 
has stage aspirations, and has a number 
of back-stage chorus scenes. It will be 
released August 5. 

"Paging a Wife," starring AI Alt, will 
be the next Century to reach the screen. 
This comedy will be released August 12. 

The third Century comedy for August 
will he a Wanda Wiley comedy, "Won 
By Law." This pictures concerns a blase 
young heiress who can't get a thrill out 
of life until she is kidnapped by a cave- 
man from the wooly west. 

Eddie Gordon is the star in "Crying 
for Love," the last Century release" for 
August. This comedy will be released 
August J',. 



4gep 




Harold Lloyd is going in for some 
rough work in his first picture for Para- 
mount release. Two of the screen's 
"strongest" men will have important 
roles in the newest Lloyd production by 
La mous- Players -La sky Cur p. 




HAROLD LLOYD 

The cast is now complete. Noah Young 
has the principal "heavy" part in the 
new Lloyd picture, Constantine Roman- 
off, the wrestler, also has a "strong man" 
part. Paul Weigel will be a missionary, 
and Tobvna Ralston is the leading lady. 



LOST WORLD" SETS NEW RECORD 
AT GRAUMAN'S THEATRE. 

Los Angeles. — The record playing time 
at Grauman's million dollar th^itre in 
Los Angeles has been won by tl«8 First 
National-Rothacker special, "The Lost 
World," produced under the supervision 
of Earl Hudson. It played five weeks 
at that big theatre, piling up receipts 
that seldom have been equaled in that 
city. 

Frank Newman, manager, formerly of 
the Newman Theatres, Kansas City, gave 
"The Lost World" an additional fifth 
week because of the great business 
done through the first four weeks of 
the run. 



"MADAME LUCY' CAST PICKED. 

A practically complete cast was lined 
up this week by Director Scott Sidney 
for "Madame Lucy," the Christie produc- 
tion in which Julian Eltinge has the 
lead, for Producers Distributing Corp. 
release. 

The other members of the cast are Ann 
Pennington, who will play opposite 
Eltinge, Lilyan Tashman, Lionel Belmore, 
Jack Duffy, Starhope Wheatcroft, Tom 
Wilson. David James, and Bill Blaisdell. 



The ability to speak several languages 
is valuable, but the ability to sometimes 
keep your mouth shut in our language is 

eh • -. Railway t armen's Journal. 



August 15, 1925 

Tcm Tyler Is F. B. O. 
"Surprise" Western Star 

lom I yler, said to he the strongest 
man in Hollywood, is the new "surprise 
star who has been signed by Film 
I looking Offices to take the lead in a 
scries of western pictures. 

Although he is just twenty-two years 
old, Tyler holds two American and 
world's weight lifting records. 

"Let's Go Gallagher!" is the tenta- 
tive title of the first Tyler production. 
With his athletic ability in addition to 
Ins screen personality, it is believed 
Tyler should he well received in this 
picture. 



"LUCKY DEVIL" DRAWS WELL. 

"If Richard Dix. in 'The Lucky Devil,' 
is a fair sample of the program awaiting 
Kansas City theatregoers during Greater 
Movie Seas, m, surely they will welcome 
this glad occasion," was the way the Kan- 
sas City Star's theatrical critic started 
her review of the motion picture bill of 
fare this week. 

Dix is standing them out at the big 
ho isc. "Night Life of New York," the 
fe ture at the Newman last week, also 
drew capacity, favored by the cool spell. 



A SOLID WEEK FOR WARNERS. 

j. E. Courter, owner and managing 
di'cctor of the Courter Theatre, Galla- 
t n, Mo. has decided to put on a solid 
Warner week from November 22nd to 
28th. He has contracted to show at that 
time "Tracked in the Snow Country," 
"The Beloved Brute," "Captain Blood" 
and "The Code of the Wilderness." It1 
addition, Mr. Courter has arranged to 
show one Warner picture every week, 
starting in September, C. A. Schultz, 
Kansas City manager, announced this 
week. 



ENEMIES OF YOUTH" BOOKING 
HEAVY. 

More than 50 -bookings have been 
scheduled on "Enemies of Youth," ac- 
cording to Bob Withers, Enterprise man- 
ager in Kansas City. The picture stars 
Mahlon Hamilton and Gladys Leslie. Th : s 
production has been endorsed by the Mo- 
tion Picture Theatre Owners of America. 



1ST NAT'L. CALLS CONVENTION. 

New York. — A national convention of 
First National branch and district man- 
agers will be held August 25-27 in New 
York. Selling plans on new product 
will be discussed. 



Sinclair Lewis Signed by F. P. - L. 

Sinclair Lewis, the noted author of 
"Main Street," "Babbitt" and "Arrow- 
smith," has been engaged by Jesse L. 
Lasky, first vice-president of the Famous 
Players-Lasky Corporation, to write the 
story of New York City for the Para- 
mount picture, "New York," which is to 
be produced in connection with the 300th 
anniversary celebration of the city next 
spring Allan Dwan will be the director. 



Judge: "What is your trade?" 

Juror: "Mason and builder." 

Judge (to next in line) : "And what is 

yours ?" 

Casey: "Knight 0' Columbus an' 

bricklayer." \<\\ York Evening World. 



August 15, 1925 






E E fcs J 



L 



NAL 



~^ 



L. M. MILLER 

THEATRICAL ENTERPRISES 

EXECUTIVE OFFICES 

MILLKR THEATRE BLDG. 

Wichita, Kas. 



STANLEY N. CHAMBERS 
Managing Director 



July 28, 1925 



Mr. C. E. Gregory, 
Metro-Goldwyn Dist. Corp., 
1706 Wyandotte St. , 
Kansas City, Mo. 

Dear Mr. Gregory: 

I am in receipt of a wire advising that 
our contract on next season's product has been 
approved. 

Want to take this opportunity of telling 
you that I think Metro-Goldwyn has what looks 
like a wonderful line-up of pictures for the 
season of 1925-26. My confidence in the new 
product is based on the high percentage of box 
office attractions you have delivered the 
past six months. 

There is no doubt in my mind that in Norma 
Shearer, John Gilbert and Pauline Stark you 
have three stars that should have actual box 
office value before the coming season is over, 
if given the proper stories and direction. 

With best wishes, 

Sincerely, 

THE CONSOLIDATED AMUSEMENT CO. 



SNC:CP 



Page Nineteen 



MILLER THEATRE 
ORPHEUM THEATRE 
I'ALACE THEATRE 
WICHITA THEATRE 
PRINCESS THEATRE 
WICHITA, KANSAS 

REGENT THEATRE 

NEWTON, KANSAS 




Page Twenty 




August 15, 1925 



EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



CONTEST GETS RESULTS FOR "UP 
THE LADDER." 

Getting $716.62 worth of display ad- 
vertising space and 30,000 tabloid news- 
papers in return for a season's pass and 
59 pairs of passes — 152 passes, in all— 
isn't so bad. Maurice Davis, Universal- 
ist, got that for William Goldman's Kings 
and Rivoli theatres in St. Louis. And, 
although no records were broken — that 
just isn't done during a St. Louis mid- 
summer—the tie-up got Goldman a good 
week's business for "Up the Ladder." 

In all, the St. Louis Times gave Gold- 
man 4,298 lines of display space. This 
was used to publicize an "Up-the-Lad- 
der" contest, in which the passes were 
prizes. For the best 100-word opinion 
whether a woman should keep pace with 
her husband as he climbed the ladder of 
success, or whether she should be satis- 
fied to stay at its foot, the Times gave 
a season's pass to either the Kings or the 
Rivoli. The other passes were given to 
the authors of the 50 next best answers. 

Goldman used the tabloid newspapers 
to blanket the Kings' neighborhood. The 
first page of the "tab" announced the 
contest; the center-spread publicized the 
picture and explained in full how passes 
could be won; and the back page ad- 
vertised various newspaper features in 
the Times. 

The contest was also publicized by- 
special trailers on Goldman's screens. 
Goldman paid for the trailers. 



UNIQUE TIE-UP FOR "DRUSILLA 
WITH A MILLION." 

A tie-up with the Master Bakers' As- 
sociation and the Bakers Association of 
America by Nat G. Rothstein, director 
of publicity and advertising for Film 
Booking Offices, has 'been very effective 
in getting business for "Drusilla With a 
Million," one of the Gold Bond produc- 
tions which that company is distributing. 
Mary Carr, the featured player in the 
production, actually baked a cake dur- 
ing the filming of the production, and 
when it was finished the company tasted 
it and found it delicious. The exploita- 
tion idea consisted of distribution free 
of recipes for the "Drusilla" cake in all 
bakeries and grocery stores, and a win- 
dow and counter poster distributed 
among all handlers of cakes and sweets, 
which read: "This store sells the fa- 
mous 'Drusilla Cake,' baked by (with 
the name of the store) made from the 
original recipe of the best loved, most 
famous motion picture actress on the 
creen, Mary Carr, star of 'Drusilla 
With a Million,' coming to the Blank 
Theatre on Blank." 

Any exhibitor wishing to lake ad- 
vantage of tliis tie-up can do so by 
communicating with the F. B. O. ex- 
change nearest him, which will furnish 
him with window cards and leaflets at 
cost. 



EVOLUTION OF PUBLICITY. 

New York. — When Warner Bros.' 
'The Marriage Circle," an Ernst 
Lubitsch production, played the 
Victory Theatre, Evansville, Ind., 
about a year ago a public marriage 
ceremony was arranged by the 
Evansville Courier. The event was 
largely attended and attracted wide 
interest. 

Mr. and Mrs. David Leroy Hart, 
the principals in the marriage, have 
just announced the birth of a son. 
The boy has received the name of 
Victor Holland Hart, in honor of 
Frank Holland, the managing di- 
rector of the Victory Theatre. 
***** **** 



ALL ARKANSAS CITY TIES-UP 
WITH "OLD HOME WEEK." 

Just about as near a "100 per cent tie- 
up" as it is possible to promote in the 
annals of exploitation has been scheduled 
in Arkansas City at the New Burford 
Theatre, where Earl Cunningham, Para- 
mount exploiteer and the Burford organi- 
zation have laid their plans for the show- 
ing of the picture, "Old Home Week." 

Taking a liberal estimation of the title, 
the following organizations have been 
drawn into the campaign: Chamber of 
Commerce, Parent Teachers Organiza- 
tion, Business Women's Club, and prac- 
tically all of the larger merchants in the 
city. 

The plan of the campaign, as it is 
announced, is for the city to sponsor a 
general invitation to the public to at- 
tend the civic program honoring the old 
citizens. The local newspaper is con- 
ducting a prize contest relating to the 
best essay of 300 words on the successes 
of former residents of Arkansas City 
who have since achieved success in other 
fields. An old fiddlers contest is an- 
other feature of the program. 



DRAWING CONTEST FOR BABY 
PEGGY PICTURE. 

He had Baby Peggy in three pictures. 
His town had never seen Baby Peggy 
in a feature; her drawing power was 
still in question. 

So Steve Farrar, master-showman of 
the Harrisburg (111.) Orpheum, exploited 
the first Baby Peggy picture he played. 
More than twice the usual "kid" at- 
tendance turned out to see "The Darling 
of New York,'' which Farrar offered; 
and the woman's attendance was con- 
siderably increased, as well. 

The Harrisburg Register sponsored a 
Baby Peggy drawing contest which 
Maurice Davis, "U" exploiteer, prepared. 
The contest linked up with a co-operative 
advertising page. For the best pen or 
pencil likeness of Baby Peggy's picture, 
which the Register printed, the diminu- 
tive screen star offered to give some 
Harrisburg child a pencil-sketch of her- 
self, made by a famous movie-colony 
artist. 

The Harrisburg Children's Shop gave 
Farrar a window display in return for 
letting it exhibit the pencil-sketch Baby 
Peggy had sent. 

Various advertisers in the page linked 
their copy with Baby Peggy. 

The Register also carried extra pub- 
licity on the contest, since it had spon- 
sored it 



A STRONG WICHITA CAMPAIGN. 

Greater Movie Season in Wichita was 
announced fourteen days ahead of date 
in a teaser advertising campaign conduct- 
ed by the Miller Enterprises. Both the 
national and local contests were placed 
with the Wichita Beacon. 

The teaser campaign is one of the best 
yet offered in the campaign. One of the 
advertisements reads : "Don't long for 
the good old days — the movies are better 
than ever." 



Here's an exceptionally good promo- 
tional line which we picked up from Phil 
Wagner of the Beldorf Theatre, Inde- 
pendence, Kas. 

It reads : "A summer resort in the 
heart of Independence." (The Beldorf, 
tlie coolest spot ill town.) 



"THE FRESHMAN 'ON NEWS STANDS 
IN TIE-UP WITH PATHE FILM 

With the release of Harold Lloyd's 
new comedy, "The Freshman," by Pathe, 
exhibitors for the first time will be of- 
fered a book tie-up with a Lloyd picture 
as part of their exploitation campaigns, 
according to J. A. Epperson, Kansas City 
manager. 

Coincident with the release date of 
the picture, Grossett & Dimlap are pub- 
lishing a novel based upon the story of 
"The Freshman" and carrying the same 
title as the comedy. The author is Rus- 
sel Holman, who has already several 
books from motion pictures to his credit, 
including "The Cheat," "Manhandled," 
"The Story Without a Name" and 
"Cobra." 

"The Freshman" book will have a 
handsome three-color jacket containing a 
large photograph of Harold Lloyd in 
sweater and Freshman cap as well as 
text matter tying in with the picture. 
Eight stills from the production illus- 
trate the fast moving, highly amusing 
narrative of college life. The book sells 
for 75 cents and will have distribution 
throughout the country not only in book- 
stores, but in department stores, drug 
stores and other establishments handling 
books as a side line. 



Au ust 15, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS 

FILM MARKET 



Greater Movie Season 
Opens Well in St. Louis 

"The Lost World," Grand Central, 
Lyric S'kydome and Capitol. 

"A Slave of Fashion,," Loew's State. 

"The Manicure Girl," Missouri Thea- 
tre. 

"Black Lightning," Delmonte Theatre. 
"Havoc," Kings and Rivoli. 

That's the first run dish handed out 
to St. Louisians on the opening of 
Greater Movie Season. The box-office 
response was very good. Weather was 
ideal for shows. A trifle cool. Just 
sufficient to make auto riding and 
other outdoors recreatiqn a (bit un- 
comfortable. 

St. Louis spent several thousand dol- 
lars to boost Greater Movie Season 
and received nice co-operation from the 
press. 

Metro-Goldwyn-Mayers trackless train 
also arrived in town July 31, just in 
time to help open the season right. It 
attracted attention everywhere in town. 



Columbia Pictures Corp. 
Salesman Is Robbed 

Milton J. Goldbaum, Southern Illi- 
nois salesman for Columbia Pictures 
Corporation, was held up by two bandits 
on a road near Harrisburg, 111., early 
on July 31. He reported that the high- 
waymen took two diamond rings valued 
at $3,000, a suit case containing his 
clothing, $150 in cash and a Ford sedan 
belonging to the picture company. The 
machine was later recovered. § He re- 
ported the loss to the police 'and fur- 
nished a description of the robbers. 



Discovered Burglars 
Leave Receipts and Flee 

Robbers were busily working on the 
safe of the Lafayette Theatre, 1643 
South Jefferson avenue, St. Louis, at 4 
a. in. July 2.7 when Patrolman Patrick 
McGrath arrived at the front door. 

Finding the door open the officer 
with drawn revolver entered the dark- 
ened show house. The burglars fled. 

Beside the safe was a sledge hammer 
and drill. The combination had been 
knocked off and outer door open. Tn- 
s:de was $300 in receipts. 



FIRST NAT'L HEAD IS HOST. 

Harry Weiss, manager of the St. 
Louil branch of First National Pictures! 
I"c.. gave a dinner dance Saturday 
night, April 25, commemorating his third 
year as manager of the exchange. All 
the employees were present. 



Maybe They'll Make 
"Hy" Governor, Yet! 

If they ever hold a long-distance to- 
bacco chewing contest or if they ever 
award a medal fur accurate "spittin' '' 
down in the Ozarks, George Henry (Hy) 
Sanders will win both, without half 
trying. 



But until 
do, Hy 



they 

will 




have to be con- 
t e n t to be 
shown as the 
best contract- 
grabber in the 
Ozark country. 
Down in south- 
ern M i s s o uri, 
where Hy sells 
for I'niversal's 
St. Louis office, 
hs knocks off 
contracts as any 
other Ozark kid 
picks off squir- 
rels in the fall 
of the year. 

Maybe it's be- 
cause he's just 
"one of the 
folks" that Hy 
has been as 
successful as he "HY" SANDERS 
lias been in that territory. Exhibitors 
down that way remember that Hy isn't 
"just talkin' '' when he rambles around 
to see them. 

Fly is one of 'em. They remember 
him, breaking into the business back in 
1912, at the Park and then at the old 
Princess in Cape Girardeau. They re- 
member him taking over the Orpheum 
in Cape Girardeau, running it from 
1916 until 1921. 

They haven't forgotten that he also 
handled the Pullman in Chaffee, Mo., 
from 1919 to '21. 

Hy not only sees things as the ex- 
hibitor sees them, but his viewpoint is 
that of the southeast Missouri exhibitor. 
That made him a successful salesman 
with Vitagraph from 1922 through 1924; 
it has made him more than successful, 
since he started handling Universal's 
product. 

Although he works out of that com- 
pany's St. Louis office, Sanders main- 
tains his home in Cape Girardeau. His 
grandson is there. 

Down in the Ozarks, where they know 
him best, they're ready to elect Hy 
governor. 

He's the kind of bird they are. 

He's an old-fashioned man. 

He chews tobacco. 

Hi- drives a Ford. 

He wears suspenders — and a NIGHT- 
SHIRT! 

He's an old-timer from 'way back ! 



BRIGHT BITS 

and 

NEWSY NOTES 



Ferris Brothers are again in charge 
of the theatre at Lovington, 111. 



The Dixie, Wynne, Ark., is under the 
management of John Collins. He also 
has the Majestic, Paragould, Ark. 

Visitors of the week include : Oscar 
Wesley, Gillespie; Sam Taylor, O'Fal- 
lon, 111.; C. W. Mourning, Jerseyville, 
and Chester Gruber, Collinsville, 111. 



Houses that have closed in recent 
weeks include: Liberty, Cowden, 111.; 
Croy, Toledo, 111.; Rex, Hickman, Ky. ; 
Simpson, Simpson, 111.; Princess, Neely- 
v lie, Mo.; Little Gem, Zehua, Mo., and 
Auditorium, Steelville, 111. 



The Premier, Grayville, 111., has 
down to Saturday nights only. 



cut 



The Palace Theatre, Creal Springs, 
111., has been purchased by M. White- 
head. W. P. Walker is the former 
owner. Walker has taken over the 
house at Vienna, 111. 

Jack Weil of Jack Weil Productions 
has closed many 100 per cent contracts 
in St. Louis. 

Bill Barron, manager for United Ar- 
tists, had a very successful sales trip 
this week. He made several of the 
important key towns of the territory. 
Harry Strickland, United Artists sales- 
man, also had a good week. T. Y. 
Henry, district manager, will visit the 
office this week. 



J. R. Grainger general sales manager 
for Fox Pictures, will visit St. Louis 
this week. 



Joe Desberger is installing a Typhoon 
cooling system in his Washington 
Square Theatre, Quincy, 111. 

G. E. McKean, manager here for Fox, 
is back from a trip to Memphis, box 
will open a branch office in the South- 
ern city in September. Claude McKean 
will be manager. He is a son of G. K. 
McKean. 



Miss Miriam Less, private secretary 
to Harry Weiss, manager of the local 
hirst National office, plans to spend her 
two weeks vacation visiting with rela- 
tives in Arkansas. 



Page Twenty-two 



THE REEL JOURNAL 



August 15, 1925 




BOX-OFFICE 




FILM BOOKING OFFICES. 
Jimmy's Millions. Richard Talmadge — 
I was agreeably surprised with the re- 
ception given Talmadge in Jimmy's Mil- 
iums. A high class neighborhood already 
asking when we will play Talmadge 
again.— A. F. Wittam, Strand Theatre, 
Kansas City, Mo. 

Pace Makers, Alberta Vaughan.— 
Clocked 200 laughs last night on the 
"Pace Makers" number five. When do 
you find a comedy nowadays with a laugh 
every ten feet?— A. F. Wittam, Strand 
Theatre, Kansas Cty. Mo. 

FIRST NATIONAL. 
New Toys, Richard Barthelmess.— 
Seemed to please the majority of pa- 
trons. Print fair. Accessories O. K.— 
Reynolds Maxwell. Electric, Joplin, Mo. 
Boy of Mine, Benny Alexander.— Was 
a wonderful picture away above the 
average. Wish we could get more like 
it. Print good.— G. E. Shilkett, Rex, 
Joplin, Mo. 

Frivolous Sal, Mae Busch— A good 
picture that pleased a fair sized crowd. 
Print and advertising good.— R. D. 
Strickler, Wickiser, Craig, Mo. 

Her Reputation, May McAvoy.— A 
good picture. Pleased the audience.— 
E. H. Haskin, Bank, Lenexa, Kas. 

Perfect Flapper, Colleen Moore. — 
Everything O. K. with fair crowds both 
evenings, but I would have had better 
crowds had not other attractions inter- 
fered. Print and advertising good.— R. 
D. Gladish, Rex. Higginsville, Mo. 

Love Master, Strongheart.— Good 
snow and mountain scenery. Strong- 
heart very good actor. Print and ad- 
vertising 0. K.— J. H. Tharp, Crescent, 
Cherokee, Kas. 

Lilies of the Field, Corinne Griffith.— A 
splendid picture. Well staged and fine 
acting. Print and accessories good. — 
C. S. Watson, Electric, Caldwell, Kas. 

Learning to Love, Constance Talmadge 
—Not as good as Her Might of Romance, 
but very satisfactory from entertain- 
ment angle. Print and accessories O. K. 
—Geo. E. Planck, Sedalia, Sedalia, Mo. 
Self "Made Failure, Benny Alexander 
and Llovd Hamilton.— Good comedy pic- 
ture. Lloyd Hamilton fine. Very good 
entertainment. Print and accessories 
e ood.— Geo. Leathers, Strand, Mt. Ver- 
non, Mo. 

When a Man's a Man, John Bowers. 
—With the exception of the Covered 

Whl the biggest run in two years 

for a Fridaj night. A very good pic- 
ture and should be good in any town. 
Expect record breaking Saturday night. 
Another knockout from First National. 
Print good. Advertising excellent — 
Karl Bookwalter, Ideal, Halstead, Kas. 

So Big, Colleen Moore.— Some wonder- 
ful acting in this by Miss Moor,-. Seem- 
ed to satisfy everyone. - 1 >. C. Kennedy, 
Electric, Glasgow, Mo. 

The Love Master. Strongheart. Very 
good picture. Drew well for one night. 
Geo. Leather., Strand, Mount Vernon, 
Mo. 



MIDWEST. 
Mine W.th the Iron Door, Harold Bell 
Wright.— Rained out the 17th, business 
fair the 18th. Very good picture. Audi- 
ence well pleased. II. M. Welk, Star. 
Altoona, Kas. 

Mine With the Iron Door, Harold Bell 
Wright.— Good drawing picture and 
brought out the Harold Bell readers. 
Nothing unusual. Setting of hills, hol- 
lows and rocks. No special construc- 
tions and produced at very small cost. 
Rental is high considering expense oi 
picture. However, it gets the business 
and that is what we want. We would 
lie like Harold I suppose if we had the 
pull that he has. -H. J. Sharp, Crescent, 
Cherokee, Kas. 

The Speed Spook, Johnnie Hines.— A 
fine picture, full of entertainment from 
start to finish. Drew good crowd 
despite the hot weather.— Myas Bros. 
Auditorium, Slater, Mo. 

Dr. Kleinschmidt s Adventures in the 
Far North. — Words of mine cannot ex- 
press the wonders and beauty of this 
feature. When I state that this picture 
surpasses anything of its kind I have 
every seen, I am but expressing^ the 
sentiment of my patrons. — E. E. Gors- 
line, Peabody, Kas. 

UNITED ARTISTS. 
America. — Great picture, but played to 
small audience.— Sam'l W. Wenger, City 
Hall Theatre, Knobnoster, Mo. 

Tess of the Storm Country, Mary 
Pickford.— Good picture. Pleased audi- 
ence. Sam'l W. Wenger, City Hall 
Theatre, Knobnoster, Mo. 

Tess of the Storm Country. Mary 
Pickford. — More good comments on this 
one than some new ones. Print excel- 
lent.— H. V. Ritter, McDonald Theatre, 
McDonald, Kas. 

One Exciting Night.— Some good mys- 
tery and comedv. A little long. U. A. 
gives you good prints — H. V. Ritter, 
McDonald Theatre, McDonald, Kas. 
WARNER-VITAGRAPH 



Pioneer Trails. A good clean picture 
with a plot and other features which 
will please most people. Can also be 
exhibited in Catholic Halls without of- 
fense to anybody, including children- 
Father Placid, Pastor Parish Hall, Con- 
ception, Mo. 

One Law for Women. — Good. — C H. 
Stevens. Amusu Theatre, Archie, Mo. 

The Detective Jimmy Aubrey.— Good 
comedv. Pleased about seventv-five per 
cent.— H. W. Knox. Army Y. M. C. 
A. Theatre, Ft. Leavenworth, Kas. 

Ninety and Nine.^Good offering and 
D leased.— L. R. Ledoa, Larabee Opera 
House Theatre, Isabel, Kas. 

You Never Know, Earl Williams.— 
This was a good picture but there was 
to., much left out. The story was cut 
t00 short— G. L. Finkenbinder, Queen 
I .tie, Lucas, Kas. 

A Woman's Sacrifice, Corinne Griffith. 

-This was a good picture but owing to 

the fact that there were two pins and 

the sprockets torn out, it just ruined 

,1. II you aren't going to inspect these 



films, don't put a seal on them. — G. L. 
F nkenbinder, Queen Theatre, Lucas 
theatre, Lucas, Kas. 

Lucky Carson. — Weather was good and 
I ad a nice crowd. Everything went fine. 
— Clarence Stevens, Amusu Theatre, 
Archie, Mo. 

One Law For the Woman. — A nice lit- 
tle picture. — Rev. Father Placid, Concep- 
tion Parish Hall, Conception, Mo. 

The Ladder Jinx.— A nice, clean pic- 
t -re. — Rev. lather Placid, Conception 
I arish Hall, Conception, Mo. 

Tiger Rose. — This is a good show and 
l ikes well with an audience. Holds their 
interest all the time. Glad to recom- 
mend it.— O. H. Harris, Harris Opera 
I louse, Harris, Mo. 

Flower of the North.— A very good pic- 
ture-— Clarence Stevens, Amusu Theatre, 
Archie, Mo. 

Tracked In the Snow Country, Rin-Tin- 
Tin. — I cannot refrain from adv sing the 
outcome of Rin-Tin-Tin in "Tracked In 
the Snow Country." Believe it would be 
" unjust if 1 did not advise you of the 
great success that this wonderful picture 
made at my showing. Had good crowd in 
competition to church play Friday night. 
Saturday night broke house record for 
me, having turned away from first show 
some one hundred people. Rin-Tin-Tin 
seems to be very popular with my people, 
and had many comments on the picture. 
Good clean action outdoor pictures is 
what my people seem to want, and in 
this one there is not a si lgle place where 
any exception could be made, and so far 
as I am concerned, as a critic, I would 
sav was as perfect as any I have shown. 
—P. K. Hendrix, Liberty Theatre, Wells- 
ville, Kans. 

What's Your Reputation Worth ?— A 
good picture. — Clarence Stevens, Amusu 
Theatre, Archie, Mo. 

Country Kid, Wesley Barry.— This is 
a first class and clean little show. Should 
please anywhere.— O. H. Harris, Harris 
Opera House, Harris, Mo. 
STATE RIGHTS 
Days of '49 (Serial).— Extra good chap- 
ter play. Making me money and pleas- 
ing everybody. — Martin Finkelstein, 
Apollo Theatre, Kansas City, Mo. 

Riders of the Plains (Serial), Jack Per- 
rin, Marilyn Mills.— A good serial. Book 
it, and you won't be sorry. — Sam Gold- 
flam, Tenth St. Theatre, Kansas City, 
Kas. 

Fast and Fearless, Buffalo Bill, Jr.— 
This one is a dandy. Good photography 
and plenty of action.— Mr. Craddock, 
Grand Theatre, Macon, Mo. 

Riders of Border Bay, Art Mix.— Print 
and advertising good. This Dicture made 
money and pleased all.— Mr. Goodson, 
New Star Theatre, Carrollton, Mb. 

One Exciting Evening, Billy West 
Comedv.— An extra good slap stick com- 
edy.— Mrs. Withers, Empress Theatre, 
St. Joseph, Mo. 



iimtiiiiii urn i ii in ii i m it 3 ti i ii i mil i ii i ; a i 

The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 
1II1II II 1 1 1 1 Mltll II Ml Ml I II II II I IlIlltHtMlllllltllll 



August 15, 1925 



THE REEL JOURNAL 



ST. LOUIS NEWS. 

(Continued from page 21.) 

Jack Underwood of Enterprise wet.', 
to Chicago Sunday, August 2, to meet 
his lirother-in-law. 



<-roy, O. H., Toledo, 111. 
little Gem Theatre Zelma, Mo. 
Princess Theatre, Neelyville, Mo 
Simpson, 111. 



S. E. Pertle plan- to open his new 
house at Bushnell, 111., soon. 

"The Iron Horse" will be the ope i ng 
vehicle of Dominic Fresena's Capitol 
Theatre, Taylorville, 111. 



THEATRE CHANGES. 

M. Whitehead has purchased the 
Palace Theatre from W. P. VVa'.ker at 
Creal Spring-, 111. 

W. P. Walker has leased the theatre 
at Vienna, 111. 

The Premier Theatre, Grayville, 111., 
i- closing down on Saturday nights. 

The following theatre- have been re- 
ported closed : 

Liberty Theatre, Cowden, 111. 

Auditorium Theatre, Steelville, 111. 

Ivory Theatre, St. Louis, Mo. 

Rex Theatre, Hickman, Ky. 



******** 

WHEN FILM BROKE, HE 

LEFT. THAT WAS 20 

YEARS AGO." 

"Just a Moment Plea e While 
: In ( Iperator Adjusts the Film." 

Twenty years ago Charles W. 
Ho--, 4122 Hartford street, St. 
Louis, was enjoying a film thriller 
when that then familiar slide 
greeted him. In disgust he left. 
He hasn't 'been in a movie since 
and has announced be doesn't in- 
tend to return. 

Hi- four children visit the mo- 
vies regularly. That's evolution. 



Page Twenty-three 

The Swedish cook, while serving break- 
fast, dropped a soil boiled egg on the 
floor. "She wailed, "vat shall ay bane 
do?" 

Sarcastic Boarder: 'Why don't you 
jump up and down, flap your wing- and 
ca kle?"— Black and Blue lav. 



Mailing Lists 

.Will help you increase Bales 

J SimJ f.ir FREE catalog giving cuunU 

' Bad prices on thousands of cla-aintj 

Domes of your host prospective luster - 

era-National, Stat6andLocal--IndtvlJ- 

■lals. frufesaiona. Business Concerns. 

\m Guaranteed C £ 

' '0 by refund of J^C^Ci 



"Mummy, I'm cold." 

'''i es, Johnny, but cover up. The angels 
wi'l keep you warm." 

"But, mummy, couldn't I change my 
a gels for a hot-water bag?" — Madison's 
Budget. 




Two cents per 
word payable In 
ndvnnce. No lids 
accepted for leas 
tlinn 50e. 



THE 

SELLS 



CLEARING HOUSE 



•■••"nil Hand Equipment* Seats, Pro Jee torn, 
i ret' ns. Pianos, Organs, Theatres and MIs- 
!■ la ii eon « Artielen. 



BUY 



Kalis for other! 
space* furnished! 
on request. 



THEATRE SEATS \VAXTED, 
Want 1,500 used opera chairs; will pa y 

cash for scats in g I condition. What 

hive you? Semi full particulars and de- 
scription for iiiiick action, also slate price. 
Hoy 14. care The Heel Journal. P3t-8-29 



For Sale Only theatre in town of 1200; 

s-'tsm c-:pa<ity 100; reitson for selling, 
have other business; six-room flat above 
I atre. -il-n-ss Box 205, Lnnesboro. 
limn. p;{t s-*'o 

THEATRE FOR SALE 
Theatre :n country town of linn doing 
good business. Also lease show house in 
ad loin "ng town. It also is doing good 
hus'ness. Bargain if sold at once. Good 
reason for selling. Address P. A. It., care 
of The Heel Journal. pit S- \ 3 

USED VENEER and Upholstered thea- 

chairs. I,i.iv ....... ,_ (; Uemel 

ht> S-. Stae St., Chicago — p:st — s-2:s. 

GUARAXTEED— « II. P., 110 ,olt, 60 
ej-ele, single phase. usiii motors with pnl- 
I -y. at .$7.50 each, cash w lb order. We re- 
|l i- and rewind electric motors and gen- 
erators, etc. Bargains on ele trie fans. 
General Distributing Co., Security Storage 
Bldg., I Hi In 111. Minn. — (lit — 8-30. 



THEATRE ORGAN BARGAINS 
Vany wonderful values in such well- 
known instruments as Wurlitzer, See- 
burg. Foto-Player and others 011 spe- 
cially low terms. 

J. W. JENKINS .SONS' MUSIC CO.. 
10IS Walnut, Kansas City. Mo. 
We are also sole accnts for the wonder- 
ful Rcproduco Portable Pipe Oreail. Write 
for catalog and our svci'Iti! o*"fer. tl 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
VVurlitzer is back of anything we sell 
you Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
bouses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
111 4 McG.EE ST., K. C, MO Ha 7735 

For Salt One Fort Wayne < 'nmpeiisnrc. 

I i>s< new 880, sale price $50. One elec- 
tric sign. Art glass, cost *1: .">. will sell 
for 835 One piano, cost !|i2<t0, sell for $50. 

Cameron, 
tl 



mi ; uiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii; 

BIG SEVEN \NI> FIVE-REEL FEA- 
TURES — Westerns. Comedies, Gump Car- 
loons. International News Keels. Koad 
Shows our specialty. Bargain lists free. 
NATIONAL EQUIPMENT CO., 400 West 
Michigan St.. Duluth, .Minnesota. 

P3t — 8-3fl 

Theatre Organist, experienced, wishes 
position. Familiar with both unit nnd 
straight organs. Address Organist, 57-7 
Richmond Avenue. Dallas. Tex. P3t-S-25 



— \. E. .larbi.i 
Mo. 



Roj at Tlieat re 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles. Calif. 



EXHIBITORS!!! 

Take no chances wren they obtain th ■ 
services of 

BILLY ANDL HER, 
312 O/ark Bldg. Kansas City. Mo. C-mii- 
'-"linnii for Pa the News and lltr Newman 
Theatre on special pictures for this t-r- 
•■■■'or-r. Write for part culars. Ask the 
I'F.EL JOURNAL too! Cfit— S-.tO 

At Liberty — Operator six years experi- 
ence. Any equipment. Union. Married 
and reliable. Go anywhere. .State all in 

first letter Lawrence II. Maud, 521 N. 

Main St., Mitchell, s. I». Pit — 8-15 



_isas.City x 
Engraving* 

Color plate Co 

8"* and Walnut - Kansas City 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

"on time'' swyuje^ 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 4 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

19th and Wyandotte Streets 
Kans s City - Missouri 



F.B.O. has the winners for you 



m 



More Big Contracts! 

CAPITOL ENTERPRISES 

Operating the largest theatre circuit in the Kansas City 

territory has booked 

F. B. O. 1925-26 PRODUCT 



HARRY McCLURE 

Has bought F. B. O. 100 per cent for Emporia, Kans. 

1 2 GOLD BOND SPECIALS 



"DRUSILLA WITH A MILLION" 
"IF MARRIAGE FAILS—?" 
"PARISIAN NIGHTS" 
"KEEPER OF THE BEES" 
"THE LAST EDITION" 
"WHEN LOVE GROWS COLD" 



"A POOR GIRL'S ROMANCE' 
"FLAMING WATERS' 



"HAPPINESS' 

"THE MIDNIGHT FLYER" 

"ISLE OF RETRIBUTION' 

"THE FUTURITY WINNNER" 



FRED THOMSON SPECIALS 
RICHARD TALMADGE SERIES EVELYN BRENT SERIES 

MAURICE FLYNN SERIES BOB CUSTER SERIES 

SURPRISE WESTERN SERIES 

FILM BOOKING OFFICES 

Snower Bldg., Kansas City, Mo. 106 So. Cross Street. Little Rock, Ark. 

3312 Olive Street, St. Louts, Mo. 127 So. Hudson, Oklohoma City, Okla. 



$Si 



Trade with F.B.O. and prosper 



KANSAS CITY 



ST. LOUIS 




QT&e cfflm Hrade ^Papar of the Soutfvufostr 



Pathe Gets 



Kivalina & Icelands 

Love, devotion and perils in the shadow 
of the Northern Lights 



Produced and 
Directed by 
Earl Rossman 



"Kivalina" was a sensa- 
tion at New York's Strand. 

It not only played to very 
good business, but — 

It was praised by the 
newspaper critics as being 
a true Classic, a picture 
that would live, a delight to 
the eye and a credit to the 
screen. 

A magnificent hot 
weather attraction. 

Easy to exploit. Easy to 
get business with. 

Get your dates now. 



Pathe Exchange, Inc. 



IQ 



KANSAS CITY — 111 W. 17TH ST. 
J. A. EPPERSON, Manager 



ST. LOUIS — S316 OLIVE ST. 
G. MEYERS. Manager 



AUGUST 22, 1925 Tw a 6 Y ^r iar 

Published Every Saturday by 
REEL JOURNAL PUB. CO. 
Mnuufiwturerx' Eifbnnge 
Kairnas City, Mo. 




<T'- i 




STANDAR 

Film Exchang 

111 W. 1 8th St. Kansas City, 



iv > 






£s„ 



8--SPECIAL FEATURES 

LIGHTNIN* 



Tfo Super Dog 

in a 

Series of Big Timber Productions, 

each with a separate and distinct 

cash value. 

NOTABLE CAST 

Includes 

STUART HOLMES, ALICE CALHOU1 
"Lightnin' Strikes" First Release, Sept. 



August 22, 1925 



THE REEL JOURNAL 



Page Three 



MIDWEST FILMS TO BE FIRST 
RUN AT PANTAGES. 

Midwest Film Distributors, Inc., 
have closed an arrangement with 
the Pantages Theatre of Kansas 
City to show first run a number 
of important pictures from Mid- 
west, according: to E. C. Rhoden, 
manager. 

The pictures which will play at 
the Pantag-es during the next nine 
weeks will be: "Silent Pal," "The 
Overland Limited," "Craekerjack," 
"The Sporting Chance," "Dollar 
Down." "Police Patrol." and "The 
Wizard of Oz," which will be shown 
it the theatre during its annual an- 
niversary week, starting August 22. 



IN NINE WEEKS-- 

The Pantages Books 7 Midwest Pictures ! 

Look over these titles, consider well the stories, the authors, the stars — then read the reviews, 

and you'll know why! 



"WIZARD OF OZ" 

Frank Blum's Famous Book 

and Play with 
LARRY SEMON as the scare- 
crow 
CHARLES MURRAY as the 

wizard 
Bryant Washburn, Dorothy 
Dwan, Mary Carr and Vir- 
ginia Pearson supporting. 

A COMEDY SENSATION! 



"SPORTING CHANCE" 

By JACK BOYLE 

With Dorothy Phillips, 
Theodore Von Eltz, Lou Tel- 
legen, George Fawcett. 

MORNING TELEG R A P H 
SAYS: "The best racing pic- 
ture in a long, long time. It's 
a great example of an audi- 
ence picture." 



"OVERLAND LIMITED" 

Oh Boy! — what a mop-up 
this will be with Ralph Lewis, 
Malcolm MacGregor. Alice 
Lake. Olive Borden, Ethel 
Wales. 

REMEMBER RALPH LEWIS 
IN "WESTBOUND LIMITED?" 

"Nuf Sed." 



"THE POLICE PATROL" 

From the stage play by A. 
Y. Pearson. A melodrama 
that will be remembered for 
years, with James Kirkwood, 
Edna Murphy, Edmund Breeze 
and Tammany Y'oung. 

A showman's picture 



"SILENT PAL" 

The big picture that tugs 
at the heart strings at times, 
brings peals of laughter at 
others, and sends them out 
saying they're "glad they saw 
this one." 



"DOLLAR DOWN" 

Directed by Todd Browning 

With Henry Walthal, Ruth 
Roland. Claire McDowell, 
Otis Harlan. Lloyd Whitlock. 

A subject that will interest 
99 per cent of your public. 



"THE CRACKERJACK" 

JOHNNY HINES' Sltest and 
greatest. Photoplay says it's 
one of the six best. The first 
Hines picture that played the 
Strand Theatre, New York. 



IN THE 41 BIG PICTURES OFFERED FOR THE NEW SEASON, THE MIDWEST IS BRINGING TO 
THE DOORS OF YOUR THEATRE A PROGRAM OF SOLID ENTERTAINMENT, HAND PICKED "FOR 

THE 'MASSES'— NOT THE 'CLASSES.' " 



Midwest Film Distributors, Inc. 



130 W. 18th St. 



E. C. RHODEN, Mgr. 



Kansas City, Mo, 



ii 



admit I was 



(No. 447 — Straight from the Shoulder Talk by Call 



MYER GOLDBERG OPERATES THE OAKFIELD OPERl 
House in Oakfield, N. Y. 

HE OPERATES IT SMARTLY, WISELY AND WITH MORI 
genuine down-on*the-ground showmanship than you'll find in many: 
larger theatre in many a larger city. 

HE IS A CAREFUL BUYER, A STUDIOUS BOOKER. Hi 
knows what his people like and what they don't like. A poor pictuij 
has no more chance to get into his theatre than a snowball has c 
existing in Hades. 

AND YET HE CALLS HIMSELF "A DAMN FOOL". 

HE WROTE ME A NOTE THE OTHER DAY. HERE'S TH 
very note. This is what he wrote: 

"HAVING TODAY SIGNED A COMPLETE SERVICE CON 
tract with your company, I wish to go on record as a small tow; 
exhibitor who is trying to make a small town show a profit. 



"THIS IS THE FIRST TIME I HAVE BEEN ABLE TO LOOF 
FORWARD ONE YEAR AND FEEL SURE THAT THERE WIL1 
BE A PROFIT AND AT THE SAME TIME BUILD A BIGGEI 
AND BETTER SHOW with the amount of product available undei 
this contract. I am not jumping at conclusions. I have given this dea> 
of yours considerable thought. In fact the first time your salesmaij 
called, I turned him down for a matter of $1.25 a week. Well, he callet 
back today and stuck to his price and got it. 




fool 



99 



mmle, President of the Universal Pictures Corp.) 



IN CLOSING, I WISH TO ADMIT I WAS A DAMN FOOL 
it closing on his first call, and any other small town exhibitor that 
s such a white proposition down IS THE SAME* 

HOPING THAT YOU CONTINUE TO FAVOR THE SMALL 
1 exhibitor, I am very sincerely yours, etc." 

40W, THAT'S A DARNED WHITE LETTER. IT WARMED 
cockles of my heart. It proves to me again that the Universale 
[y of white pictures, white treatment and white contracts will 
tys be met with white treatment on the part of exhibitors. I'll go 
I further and say that THE SMALL TOWN EXHIBITOR IS 
RE APPRECIATIVE OF DECENT TREATMENT THAN THE 
iRAGE BIG TOWN EXHIBITOR. 

T WOULD NOT BE DIPLOMATIC FOR ME TO CALL YOU 
t Myer Goldberg calls you if you don't seize this Complete Service 
tract before it is too late. But, diplomatic or not, I can at least tell 
that you are making a most serious mistake if you don't look into 
ithout another day's delay. 

^NY UNIVERSAL SALESMAN WILL TELL YOU THE 
le amazing idea. Any Universal exchange will enlighten you. 
tring of the sort has ever been offered any exhibitor before. And 
n a thing like that comes along, well you don't want to be what 
y Qoldberg said he was I 



Wge Six 



THE REEL JOURNAL 

Great Interest Shown 
In Greater Movie Season 



Th* , 



BEN SHLYEN 

Publisher and Editor 

J C. C. Tucker. Aov. Mgr. 

| Circulating In Missouri, 

Kansas. No. Oklahoma. ^ 
I No. Arkansas, West. ES 
I Kentucky, West. Ten- 
nessee, So. Illinois and 
| S. W. Indiana. 

Every Snturdny by 
| II K E I. JOURNAI 
IMinLISHINfl CO. 
Manufacturer* Kxrhlllifr ^J§ 
Koniina City, No. 



August 22, 1925 

Film Arbitration 

Improves Gradually 



Enough for Everybody 

The announcement made by the 
Independent exchanges of Kansas 
City and St. Louis last week 
should remove all doubt, if any 
ever existed, that there is not 
enough good Independent product 
available. 

Every Independent exchange in 
this trade territory is offering the 
finest line-up of product in their 
histories. There are not only 
good groups of program pictures, 
but also specials that compare fav- 
orably with the better releases of 
the larger companies. 

And attendant with this is an 
enthusiasm and optimism on the 
part of every exchange manager 
that bespeaks the confidence each 
one has in the merit of his product. 

It is surprising to note that 
there are enough Independent pic- 
tures available to permit even of 
their exclusive use by exhibitors. 
And enough big pictures to allow 
at least one special per week. 

The Independent exchange man- 
agers are to be commended for the 
very fine judgment they have 
shown in product selected for re- 
lease in this territory. The In- 
dependent exhibitor should take 
full advantage of these offerings 
and should have no trouble book- 
ing good pictures no matter which 
firm he does business with. 



If the interest of the general public 
of Kansas City in Greater Movie Season 
can be gauged in accordance with the 
number of essays received by the 
Greater Movie Season editor of the Kan- 
sas C : ty Star during the first two weeks 
of the contest, then there is a whale of 
concern about the screen in Kansas 
City. 

Downtown and suburban houses arc 
now decorated in observance of Greater 
Movie Season, while windows of depart- 
ment stores and other concerns have 
fallen in line. The committee of exhib- 
itors and exchange officials in charge 
continue to spend money freely in news- 
paper and other forms of advertising. In 
selecting the essay judges, the committee 
saw to it that virtually every civic and 
industrial body was represented. The 
judges are: 

W. M- Symon, manager of the conven- 
tion bureau, Chamber of Commerce; 
Mrs. Eleanore Walton, chairman of the 
Better Films Committee, Women's City 
Club; Mrs. E. M- Metcalf, chairman, 
Motion Picture Committee, Parent- 
Teacher Association ; [Catherine S. Pros- 
ser, motion picture editor of the Kan- 
sas City Star; C. E- Cook, business man- 
ager of the M. P. T. O- Kansas-Missouri. 



Work On New Suburban 
Theatre Begins Aug. 25 

By August 25 ground will be broken 
for the construction of the new $275-000 
theatre at Thirty-eighth and Main streets, 
Kansas City, according to Jack Roth, 
who is to be manager- Blue prints and 
other details now are ready. 

"No, you can bet I'm not going to make 
the mistake of telling the public in ad- 
vance what I am going to give them. 
It's going to be something never before 
-ecu in any Kansas City suburban thea- 
tre. If I announce it in advance I'll 
bear: 'Oh, well, it wasn't so great after 
all,' but if I put it over as a surprise the 
comment from patrons should be a series 
of 'A 1 -, isn't it great!' That's my dream 
and I'm going to stick to it." 



"American history is a ferti'e field of 
screen material," said Jesse L Lasky, 
first vice-president of the Famous-Play- 
ers-Lasky Corporation, who was in Kan- 
sas City Wednesday night with his wife 
and son. The Lasky family is moving 
from Los Angeles to New York City. 

Mr. Lasky further declared that the 
West and the Middle West are filled with 
epic material whicli will make great plays 
and novels. 

The Paramount executive brought a 
word of greeting from Frank L. New- 
man, former owner of the Newman thea- 
tre here, who is now managing three the- 
atres in Los Angeles, which are owned 
by Famous-Players-Lasky Corporation. 



So Says C. C. Pettijohn in Answer to 
Seider. 



"There is no denying the fact that 
there has been a gradual improvement 
going on which is receiving more and 
more support," declared Charles C. Petti- 
john, general counsel of the Hays office 
who has direct supervision 'over ,the 
thirty odd Film Boards of Trade, in re- 
ply to the attacks on arbitration under 
the uniform contract. 

Mr. Pettijohn further stated that while 
the arbitration 'boards have not yet 
reached perfection, they have accom- 
plished a lot of good during the three 
years of their existence. He pointed out 
that 11,000 disputes between exhibitors 
and distributors have been disposed of in 
1925. 

"If arbitration within the motion 
picture industry is made perfect or 
nearly perfect in less than three years, 
it will be, in my hum'ble opinion, a pret- 
ty fair achievement within a reasonable 
time," concluded the general counsel. 



History Good Screen 
Material, Lasky Says 



M. P. T. O. A. CONTINUES FIGHT 



Sidney Cohen Says Board of Trade and 
Commerce Is Successful. 

In spite of severe opposition the M. 
P. T. O. A. is going ahead with the 
activities of the Play Date Bureau, the 
Board of Trade and Commerce, and the 
plans for Independence Week. 

"To me the events of the past few 
days are but an indication of the suc- 
cess that the Board of Trade and Com- 
merce is achieving for theatre owners 
and independent producers in the fight 
for independence," said Sydney S 
Cohen, chairman of the Board of Di- 
rectors of the M. P. T. O. A-, in a 
statement relative to the proceedings 
of the board in a meeting held in De- 
troit last week. 

"All things seem to center around 
that one thing, and it is a source of 
the greatest encouragement for us men 
who have been giving our honest en- 
deavors and efforts to a cause in which 
we believe so much, that our work has 
been effective and successful enough 
as to draw the attack of the forces 
who have always been opposed to thea- 
tre owner organization because of the 
strength it gives to Independents. 
These moves are but smoke screens to 
detract attention also from the notice 
that the valiant fight of our men to 
obtain a more equitable contract and 
fair arbitration is receiving. It looks 
like the day of doom for the present 
system of arbitration is near at hand. 
Those interests who have foisted these 
conditions on us are anxious to delay 
it as long as possible." 



Mr. Exhibitor: Atk at the Film Exchange* 
for the 




It's little to ask for. but it's th<- only 

reliable aid you cr-n give your musicians 

to help put i he picture over. 



Buy F.B.O s Entire Product 



More Evidence- 



FBO 



WILL 
PAY 
YOU, 
BIG/ 



C. F. MENSING 

OWNER OF 
Orpheum and Lyceum Theatres, Leavenworth, Kans. 

HAS BOOKED 

F. B. O. 1925-26 PRODUCT 100 c p e e nt 
1 2 GOLD BOND SPECIALS 



"DRUSILLA WITH A MILLION" 
"IF MARRIAGE FAILS—?" 
'PARISIAN NIGHTS" 
"KEEPER OF THE BEES" 
"THE LAST EDITION" 
"WHEN LOVE GROWS COLD" 



"A POOR GIRL'S ROMANCE" 

"FLAMING WATERS" 

"HAPPINESS" 

"THE MIDNIGHT FLYER" 

"ISLE OF RETRIBUTION" 

"THE FUTURITY WINNER" 



FRED THOMSON SPECIALS 

RICHARD TALMADGE SERIES EVELYN BRENT SERIES 

MAURICE FLYNN SERIES BOB CUSTER SERIES 

SURPRISE WESTERN SERIES 



AND THESE SHORT SUBJECTS: 



"ADVENTURES OF MAZIE" 
2-Rcel Series (12) Chapters 



SAM HELLMAN STORIES 
2-Reel Series (12) Chapters 
26 BRAY CARTOONS (One Reelers) 



13 STANDARD 2-REEL COMEDIES 
13 BLUE RIBBON 2-REEL COMEDIES 



FILM BOOKING OFFICES 



Snower iu.Il . Kansas City, Mo. 
3312 Olive Street, St. I.oui*. Mo. 



106 So. Cross Street. Little Kntk, Ark. 
127 So. Hudson, Oklahoma City, Okla. 



Jfuuk 



-with/ 



FRO 



This is &n EB.ft year 



Page Eight 



THE REEL JOURNAL 



August 22, 1925 



"Uncle Tom's Cabin" to Midwest Films to Be Pathe to Have Series of 

Be Filmed by Universal First Run at Pantages Semon Feature Comedies 



"Uncle Tom's Cabin" is to be pic- 

tnrized by the Universal Pictures Cor- 
poration it has just been announced by 
the Universal home office in New York 
City. 

Carl Lacmmle, president of Universal, 
has long desired to film this great 
book and play. Before actually deciding 
to go ahead with production plans, how- 
ever, he caused a world-wide survey to 
be made concerning the popularity of 
the book. The results of the survey 
have shown that a master production of 
the famous novel will be welcomed and 
should prove a great attraction to the 
new generation. 



Slow and Normal Motion 
on Screen at Same Time 



A picture showing slow motion and 
regular motion on the screen at the 
same time is contained in the news 
reel, Kinograms No. 5105, released 
August 1 by Educational Film Ex- 
changes, Inc. 

The subject consists of expert riders 
in daring equine stunts, and a series of 
hurdle jumps. The effect was secured 
by first exposing the film on the upper 
half of the screen, then winding back 
the film and exposing the lower half, 
using a special device to secure the 
slow motion. When the film is pro- 
jected, one can see simultaneously a 
horse jumping naturally and also eight 
times slower than normal. 

John J. BIythe, Kinograms career- 
man, took the picture. 

This is the first time that normal mo- 
tion and slow motion have 'been shown 
on the screen at the same time. 



EDITH ROBERTS WITH MacLEAN 

Edith Roberts will play the leading 
feminine role in "Seven Keys to Bald- 
pate," the George M. Cohen stage suc- 
cess which Douglas MacLean is to 
produce as his first release for Para- 
mount. 



Midwest Film Distributors, Inc.-, have 
closed an arrangement with the Pan- 
tages Theatre of Kansas City, to show 
first run, a number of important pic- 
tures from Midwest, according to E. C. 
Rhoden, manager. 

The pictures listed are "Silent Pal," 
"The Overland Limited," "Crackerjack," 
"The Sporting Chance," "Dollar Down," 
"Police Patrol,'' and "The Wizard of Oz," 
which will play the Pantages during their 
annual anniversary week starting August 
22. The dates for these pictures cover a 
period of nine weeks. 



POLA NEGRI'S CAST COMPLETE. 

The cast for Pola Negri's latest Para- 
mount starring vehicle, "Flower of 
Night," has been completed. 

The list of actors who will appear in 
the picture includes, Joseph Dowling, 
Edwin J. Brady, Warner Oland, Gustav 
Von Seyffertitz, Eulalie Jensen, Helen 
Lee Worthing, and Loucca Troubetzkoy, 
the leading man, who is of Russian 
royalty. 

FIELDS IN "THAT ROYLE GIRL." 

W. C. Fields, Ziegfeld's Follies come- 
dian, has been signed for a prominent 
part in "That Royle Girls," the new 
picture being produced by Famous 
Players-Lasky Corporation under the 
direction of D. W. Griffith. 

Fields has shown the value of his 
many years' training as a pantomime 
artist in vaudeville and burlesque by 
his creation of an original and unique 
style of screen comedy, which was 
shown in the recently exhibited "Sallv 
of the Sawdust.'' 



Newsreel Contains 

G. M. S. Exploitation 



The exploitation of Greater Movie 
Season forms an interesting section of 
International News Reel Number 64, just 
released through all Universal Pictures 
Corporation exchanges. 

A resume of the progress of moving 
pictures during the last twenty-five 
years forms the subject of this section. 
The streets of New York twenty-five 
years ago, the first Wright Brothers 
aeroplane, the development of the sub- 
marine and the radio and a series of 
amusing shots showing what was consid- 
ered good movie entertainment a quarter 
of a century ago are shown. 



Contracts have been signed whereby 
a series of Larry Semon feature-length 
comedies will be added to Pathe's al- 
ready ambitious program of quality fea- 
tures attractions, which includes Harold 
Lloyd in "The Freshman"; Rex, the 
wild horse star, in Hal Roach's "Black 
Cyclone"; Earl Rossman's Arctic pho- 
todrama, "Kivalina of the Ice Lands"; 
and "Heir-Loons," the Spitzer-Jones all- 
star feature comedy, according to J. A. 
Epperson, Kansas City branch manager. 

Pathe fully realizes the increasing de- 
mand for feature-length comedy attrac- 
tions with famous comedian stars and 
believes that the new Larry Semon scries 
will prove positive box-office product ons. 

Semon produced and starred in a de- 
luxe feature comedy version of Fra.iK 
Baum's stage success, "The Wizard of 
Oz" for Chadwick, which attracted con- 
s derablc attention during its New York 
run at the Colony Theatre. The come- 
dian has just completed "The Perfect 
Clown," another feature comedy. 

Scmon's first comedy for the new 
corporation will be "Stop, Look, and 
Listen," a musical comedy success which 
was produced by Charles Dillingham 
several years ago. As has been his 
custom for some time past, Semon will 
direct himself in his new starring series. 



"Don Q" to Play 2 Weeks 
at Mainstreet Theatre 

The United Artists Corporation pro- 
duction, "Don Q, the Son of Zorro," 
starring Douglas Fairbanks, has been 
sold to the Mainstreet Theatre in Kan- 
sas City to be run two weeks, according 
to G. F. Navarre, manager of United 
Artists Kansas City echange. 

This will be the first time any picture 
has played at the Mainstreet here for 
more than one week. The opening date 
is September 20. 



Evolution Theory Used 
In De Mille Picture 



A combination of the theories of re- 
incarnation and evolution are used in 
"The Road To Yesterday," on which 
Cecil B. De Mille is now engaged for 
Producers Distributing Corporation. The 
current interest in the theory of evolu- 
tion should make this picture quite an 
attraction. 

The story of the picture shows the 
lives in paralell, of the same set of char- 
acter-, in 1625 and 1925. 




Fox Plans National 

Advertising Program 



M. A. Levy, manager of the Kansas 
City exchange for Fox Films Corpora- 
tion, has received a letter from Vivian 
Moses, Director of Publicity and Ad- 
vertising for Fox, which states that 
that company is planning a series of 
advertisements to appear in the August, 
September, October, November and De- 
cember issues of the following maga- 
zines : 

Photoplay, Motion Picture, Motion 
Picture Classic, Picture Play, Screen 
Land, Movie Weekly, Film Fun, and 
the American Hebrew. 



FIRST FAT MEN COMEDY READY. 

Joe Rock has completed actual pro- 
duction work on the first of the Stand- 
ard Fat Men series for F. B. O. which 
feature the "Ton of Fun" composed of 
three of the heaviest comedians known 
to the screen, "Tiny" Alexander, "Kcw- 
pie" Ross and "Fatty" Karr, whose 
gross weight closely approaches a ton 
in weight. Billie Rhodes, famous come- 
dienne, appears in this comedy with 
the heavy weight trio. The production 
is now in the cutting room and as 
soon as it is titled will be shipped to 
the F. B. O. branches for release on 
September 6. 



WARNERS INTO PARIS. 

New York. — Abe Warner has closed 
for a Paris first-run for Warner Classics. 
He has taken over the former Petit 
Casino on the Boulevard Montmarte, 
one of the principal streets. The 
theatre at present seats 950, but will 
be remodeled to accommodate 1,200. 



August 22, 1925 



THE REEL JOURNAL 



Page Nine 



Who Cares for Hot Weather? 




the 



{ott° 



,*infc 



message 






Fe ^Locid^ ba 

t.540 °~, QifJ 
lie * *- 



^JSTcUi < closed ^f^ r d d«T - 



pa 



id 



Tell your patrons you have Metro- 
Goldwyn-Mayer pictures and you can 
laugh at any sort of weather. 



Watch 'em register at the Box-Office! 

"THE UNHOLY THREE", PRETTY LADIES", "SLAVE OF FASHION", 
"NEVER THE TWAIN SHALL MEET" 

Just a few of the 1925-1926 



hldwj/n 




Pictures 
'The Talk of the Industry 



CHAS. WERNER 

Resident Manager 

3228 Olive St., 

St. Louis, Mo. 



J. E. FLYXX. 
District Manager, 

St. Louis 



C. E. GREGORY, 

Resident Manager, 
1706 Wvandotte, 
Kansas City, Mo 



Page Ten 



THE REEL JOURNAL 



August 22, 1925 



Paramount Previews 
Held and Release Given 

The following Paramount pictures were 
previewed last week at the Kansas City 
exchange of Famous-Players-Lasky Cor- 
poration : 

'Trouble With Wives," "Wild Susan," 
and "The Coast of Folly." 

Florence Vidor, Tom Moore, and Ford 
Sterling are featured in 'Trouble With 
Wives." This picture is to be released 
August 28. 

Bebe Daniels is the star in "W ild 
Susan," a comedy which will be released 
September 7. This picture is the first of 
Paramount's "Greater 40." 

The Gloria Swanson starring vehicle, 
"The Coast of Folly," will be released 
September 21. 

Exhibitors who were present at these 
-bowing;, declared the pictures to be ex- 
cellent attractions, according to F3arl Cun- 
ningham, exploitation representative at 
the Kansas City exchange of Famous- 
Player-Lasky. 



Depinet Gets Out 

Novel "Pep" Letter 

Xed E. Depinet, sales director for 
the Universal Pictures Corp., is con- 
tinually getting out unusual letters to 
Universal salesmen. His latest is a 
letter with a large nail run through the 
lower left hand corner. Above the nail 
is the picture of a hammer with a hand 
wielding it and the words, "Drive it 
home with facts." The letter tells the 
salesmen to nail down the exhibitor's 
signature to a contract with intelligently 
presented facts about the pictures. 

Mr. Depinet is to be in Kansas City 
soon to assist in Universal's selling drive 
for "The Phantom of the Opera." 




HEADQUARTERS 

For Exhibitors and Film Men 

«gS&/ HOTEL 
"^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Chas. Marshall, owner of the Palace 
Theatre in Golden City, Mo., was in 
tow it this week- 

* * * 

M. A. Tanner, former manager of 
the Selznick Pictures Corporation, has 
accepted a position as booker at the 
Kansas City exchange of Fox Films 
Corporation. Tanner held that same 
position about five years ago. Ed Solig, 
who has been booker for about a year, 
left Thursday for Jacksonville, l-'la. 

* * * 

lack Quinlan, manager of the Main- 
street theatre here, is in the east on 
a vacation. Fred Crowe, of the Amer- 
ican Theatre in Chicago, is in charge. 

* * * 

Howard Price Kingsmore, formerly 
Paramount exploiteer in Kansas City and 
recently manager of the Howard Theatre 
at Atlanta, Ga., has been made manager 
of the new St. Francis Theatre in San 
Francisco, Calif. 

* * * 

Frank Baxter, formerly a salesman at 
the Kansas City Universal exchange, is 
now with Warner-Vitagraph in Omaha, 

NTebr 

* * * 

It is understood that the natives of 
Beloit and Concordia now stand in awe 
of E. C. Rhoden, manager of the Mid- 
west Film Distributors, Inc., here. 

In the country around those two towns 
there has been almost no rain all sum- 
mer, but during the week which Rhoden 
spent there, it rained continuously. 

Rumor has it that the Midwest man- 
ager has been offered a position as Great 
Maker of Rain by officials of Beloit 
and Concordia. 

* * * 

William Gabel, Jr., of Beloit, Kas., and 
Harry Wareham of Manhattan, Kas., 
are leaving to attend the Paramount 
Manager School in New York City- After 
taking the six month course, they will 
become managers of Paramount Thea- 
tres. 

* * * 

D. Costa, former owner of the Bona- 
venture Theatre, has purchased the May- 
field Theatre, Seventy-first and Prospect 
streets, Kansas City, Mo. 

* * * 

J. R. Grainger, general sales executive 
for the Fox Film Corp., paid a brief visit 
to \[. A. Levy, manager of the Kansas 
City branch office Sunday morning. Air 
Grainger is enroute to the Pacific Coast. 

* * * 

I. on Nathanson, formerly with Produc- 
ers Dsitributing Corporation in Okla- 
homa and Kansa-, started work last Mon- 
day for the United Artists Corporation. 
Mr. Nathanson will operate largely in 
Oklahoma for United Artists. 

* + * 

Miss Uuth Gershon, a stenographer at 
the Kansas City exchange of the Fox 
Films Corporation, is convalescing from 



an operation for appendicitis last Mon 
day at the St. Joseph hospital. Miss Cor- 
rinne Donuan is doing Miss Gershon's 
work until she returns. 

* * * 

C. C. Knipe, who formerly had charge 
of the Accessories Department at the 
Kansas City Universal exchange, has 
been promoted to Central West Access- 
ory Manager for that company. 

* * * 

Charles Sears, owner of the Sears Cir- 
cuit, was a visitor at the Kansas City 
film exchanges this week. 

* * * 

F"reddy: Herscborn, who was a salesman, 
has been promoted to Short Subects 
Manager at the Universal Film Exchange. 

* * * 

Fox Films Corporation have employed 
George Priest as an extra salesman. 

* * * 

William Kaster from New York City, 
has joined the Universal Film Exchange 
in Kansas City to be one of their cheer- 
singers. Mr. Kaster will be the Uni- 
versal salesman covering Southern Kan- 
sas. 

* * * 

John Creamer, formerly Exploitation 
Manager for the Cuff Enterprise- at 
Chillicothe, Mo., has 'been promoted to 
manager of the Strand Theatre at Chilli- 
cothe, and the former house manager of 
that theatre, Ed Smith, has been made 
manager of Mr. Cuff's new Strand Hotel 
in the same city. 

* * * 

M. C. Brodsky, a salesman at the Kan- 
sas City Universal exchange, who has 
been incapacitated for one week because 
of an infected foot, has returned to work. 

* * * 

It is understood that Earl Reynolds, 
Universal salesman, is getting so fast that 
he contemplates trading both his cars in 
for an aeroplane, in order to cover his 
territory more quickly. 



"Good Night Nurse" for Syd. 

"Good Night Nurse," a title that is 
good for a couple of laughs in itself, 
will be "Syd" Chaplin's next feature 
comedy for W : arner Bros. 

"Good Night Nurse" is a storj by 
Robt. E. Sherwood, of "Life" maga 
zine, and has every appearance of be- 
ing written by a man who knows com- 
edy and comedy situations. 



Betty Compson Signed fcy 
Associated Exhibitors 

The former Paramount star, Betty 
Compson, has been signed by Associated' 
Exhibitors to appear in LeRoy Scott's 
story, "Counsel For the Defense," which 
will be produced under the direction ol 
Burton King. 

Other stars who will appear in pic 
tures for Associated Exhibitors during 
the soming sea on ai e, Blanche eet, 
Alice Joyce, Tom Moore, Owen Moore. 
Xita Naldi, Jack Dempsey, Lionel Barry 
more and Harold Lloyd. 



August 22, 1925 



THE REEL JOURNAL 



Page Eleven 



And In The Final Analysis— 



1 — When you've considered the real 
value of the stars, stories and di- 
rectors — 

2 — When you've sized up the product 
as to box-office possibilities with 
your public — 

3 — When you buy on a basis of real 
merit, knowing that you in turn, 
must satisfy your patrons — 

THEN YOU'LL SAY— 



Produc ersTjfstri butln q 

■ 'CORPORATION } 'V 



PLAY THE PRODUCERS' for PROFIT! 



"CHARLEYS AUNT" 
Syd Chaplin 

"Her Market Value" 
Agnes Ayres 

"The Girl of Gold" 
Florence Vidor 

"On the Threshold" 
Gladys Hulette 

"Friendly Enemies" 
Weber & Fields 

"Crimson Runner" 
Priscilla Dean 

"Beauty and the Bad Man" 
Mabel Ballin 

"STOP FLIRTING" 
John T. Murray, Wanda Hawley 

"The Awful Truth" 
Agnes Ayres 

"Private Affairs" 
Gladys Hulette, Mildred Harris 

"Grit 
Glenn Hunter, Clara Bow 

"Hoosier Schoolmaster" 
Henry Hull, Jane Thomas 

"Love's Whirlpool" 
James Kirkwood, Lila Lee 

"Try and Get It" 
Bryant Washburn 



"His Darker Self" 
Lloyd Hamilton 

"Miami" 
Betty Compson 

"Wandering Husbands" 
James Kirkwood, Lila Lee 

"What Shall I Do?" 
Dorothy Mackail 

"HOLD YOUR BREATH" 
Dorothy Devore, Walter Hiers 

"Another Scandal" 
Lois Wilson 

"Her Own Free Will" 
Helen Chadwick, Holmes Herbert 

"Not One To Spare" 
Ethel Wales, David Torrence 

DOWN TO THE SEA IN SHIPS" 
Special Cast 

"Barbara Frietchie" 
Florence Vidor, Edmund Lowe 

"Siren of Seville" 
Priscilla Dean 

"Ramshackle House" 
Betty Compson 

"The Wise Virgin" 
Patsy Ruth Miller, Matt Moore 



"CHALK MARKS" 
Special Cast 

"Another Man's Wife" 
James Kirkwood, Lila Lee 

"Legend of Hollywood" 
Percy Marmont, Zazu Pitts 

"House of Youth" 
Jacqueline Logan 

"Trouping With Ellen" 
Helen Chadwick, Gaston Glass 

"Reckless Romance" 
5 Comedy Stars 

"Girl On the Stairs" 
Patsy Ruth Miller 

"THE CHORUS LADY" 

Margaret Livingston 

"A Cafe In Cairo" 
Priscilla Dean 

"The Mirage" 
Florence Vidor 

"Let Women Alone" 
Pat O'Malley, Wanda Hawley 

"Welcome Stranger" 
5 Dramatic Stars 

"OFF THE HIGHWAY" 
Special Cast 



DATES AVAILABLE NOW THROUGH 

Producers Distributing Corp. 

KANSAS CITY— 111 West 18th St. OKLAHOMA CITY— 108 S. Hudson ST. LOUIS— 3312 Lindeil Blvd. 
LOUIS REICHERT, Branch Manager E. S. OLSMITH, Branch Manager. C. D. HILL, Branch Manager. 



Page Twelve 



THE REEL JOURNAL 



August 22, 1925 






Here's 521 

"An Independent Box Office Attn 

After all is said and done, your Independence, 
Mr* Exhibitor, is your most priceless posses* 

sion in this or any other business. Those of you who ex- 
perienced unfair competition, know this—Those of you 
who do not look well into the Cause of Independence 
most probably will come face to face with the problems of 
a closed market, later in the game. 

Listed for your reference here are 52 big 
Independent picture s* They represent the 

"variety" of the business today ! Here's your support against 
the monopolists* Here's the product that will prove con- 
sistently good at your box office, ALL THE TIME. 

You do the booking-*play them all or one* 

ASSOCIATED INDEPENDENT FILM EXCHANGES OF ST. LOUIS AND KANSAS CITY. 



St. Louis 



Kansas City 



COLUMBIA PICTURES CORP 

A',M7 Olive. Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

.::::: i (Hive, Hurry Hynes, Mgr. 

ENTERPRISE DIST. CORP 
33S0 <)liv«-. .i!i.-k Underwood, Mgrr. 



MIDWEST FILM DISTRS 
130 W. 18th St., E. C. nil. ..P. ii. Mgrr. 

STANDARD FILMS 

(52 Comedies) 

111 W. 18th St., Jack Lnngnn Mgrr., 

F. J. Warren, General Mgrr. 

ENTERPRISE DIST. CORP. 

(26 Comedies) 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 
115 W. 17th St.. Joe Silverman, Mgr. 



These Super pictures are offered each on its own individual m[l 
have to sign your life away to get the pictures you want. 



VS&&*. 



4 



ugust 22, 1925 



THE REEL JOURNAL 



Page Thirteen 



g Specials 

on for Every Week in the Year!" 

Look well into these titles, stars, stories. Here's the "va- 
riety" of the entertainment world today! 




COLUMBIA PICTURES CORP. 

'S. O. S. PERILS OF THE SEA" 

Elaine Hammerstein 

"MIDNIGHT FLAMES" 

(In Production) 

"THE MIDNIGHT GIRL" 

Lila Lee 

"A MAN OF IRON" 

Lionel Barrymore 

"THE CRACKERJACK" 

Johnny Hines 

"THE DANGER SIGNAL" 
Jane Novak 
"SPEED MAD" 
A Perfection Special 

ST. LOUIS FILM EXCHANGE 

"MINE WITH THE IRON DOOR" 

By Harold Bell Wright 

"CAPITAL PUNISHMENT" 

(Ail-Star Cast) 

"THE BOOMERANG" 

Bert Lytell, Anita Stewart 

"BREATH OF SCANDAL" 

Betty Blythe 

"THE TRIFLERS" 

Mae Busch 

"THE WHITE MAN" 

Alice Joyce 

"LEW TYLER'S WIVES" 

By Wallace Irwin 

ENTERPRISE DIST. CORP. 

(St. Louis) 

"FIGHTING IN FRANCE" 

(Big World War Special) 

"THE AVERAGE WOMAN" 

Pauline Garon 

"LEND ME YOUR HUSBAND" 

(All-Star) 

"YOUTH FOR SALE" 

May Allison 

"ENEMIES OF YOUTH" 

Mahlon Hamilton 

"THE WORLDS A STAGE" 

(Special Cast) 

"RESTLESS WIVES" 

Doris Kenyon 



MIDWEST FILM DISTRS. 




STANDARD FILM EXCH. 

LIGHTNIN', the super dog, in 

"HIS MASTER'S VOICE" 

(Temporary Title) 

"LIGHTNIN' STRIKES" 
"THE FOREST KING" 
"FLAMING TIMBER" 
"THE DANGER CALL" 
"PAL O' THE REDWOODS" 
"THE SILENT HERO" 

MARSHAL OF MONEY MINT" 
Jack Hoxie 



"THE WIZARD OF OZ" 

Larry Semon 

"OVERLAND LIMITED" 

All-Star Cast 

"DOLLAR DOWN" 

Special Cast 

"THE SPORTING CHANCE" 

By Jack Boyle 

"THE POLICE PATROL" 

Special Cast 

"HIS MASTER'S VOICE" 

With Thunder, the Dog 

"TALE OF A VANISHED PEOPLE" 

By Rex Beach 

"McFADDEN'S ROW OF FLATS" 

Charlie Murray 

INDEPENDENT FILM CORP. 

"FIGHTING YOUTH" 
"S. O. S. PERILS OF THE SEA" 
"MIDNIGHT FLAMES" 
"THE FATE OF A FLIRT" 
"THE DANGER SIGNAL" 
THE MILLIONAIRE POLICE- 
MAN" 
"WRECKAGE" 

ENTERPRISE DIST. CORP. 

(Kansas City) 
"FIGHTING IN FRANCE" 
All-Star 
"LEND ME YOUR HUSBAND" 
Doris Kenyon 
"YOUTH FOR SALE" 
All -Star 
'ENEMIES OF YOUTH" 
Mahlon Hamilton 
"RESTLESS WIVES" 
Doris Kenyon 
• THREE O'CLOCK IN THE MORN- 
ING" All-Star 
"YOU ARE GUILTY" 

Special Cast 

"THE LAST HOUR" 

Milton Sills 



lay them all or one! You be the Judge. Surely you do not 



==gi>6^jj^ 



1 ' M 




Columbia News 



U P- 



WEATHER: 


Fair 


for 


Stars, 


Stories 


and 


Sellouts with 


c o 


L U M 


B I A 


p I 


C T U 


RES 



1600 BROADWAY 



NEW YORK CITY 



'Look, Then Book, ' Columbia Policy: 
Prints in Independent's Exchange 



"Fighting Youth" 
Packs Punch 

"ACTION speaks louder 
than words." That's why 
"FIGHTING YOUTH," 
FIRST of the PERFEC- 
TION releases, at our 
exchanges — TODAY, will 
pack 'em in. 
PAULINE GARON, lov- 
liest film flapper and 
two-fisted, big BILL 
FAIRBANKS, that ath- 
letic star, head an im- 
port cast. 

PERFECTIONS PULL 
PATRONS! 



"Enemy of Men" is 
Friend of Fans 

BEAUTIFUL LOVE and 
DRAMA that have pow- 
erful audience appeal are 
in every reel of "ENEMY 
OF MEN." It has a big, 
gripping story. 
DAINTY DOROTHY 
REVIER and CULLEN 
LANDIS head a brilliant 
cast. There are a num- 
b e r of patron-pulling 
beauties in this series. 
WALDORFS ARE WIN- 
NERS, see them now and 
book the series ! 



"THE DANGER SIGNAL" is important news for 
all exhibitors. 

This worthy successor to the "Mignight Ex- 
press" is in the Columbia Exchanges. 

A real audience treat which wise exhibitors in 
New York and California hail as a big bet. On 
the strength of "DANGER SIGNAL" they have 
BOOKED the SERIES! 

"DANGER SIGNAL" has a wonderful story 
and REAL THRILLS. It has EVERYTHING a 
great PICTURE NEEDS. 

SEE IT TODAY: YOU'LL BOOK IT! 




18 



COLUMBIA 

The Danger Signal 
The Unwritten Law 
SOS Perils of the Sea 

Ladies of Leisure 

The Lure of Broadway 

Midnight Flames 



1925-26 WINNERS— 18 
WALDORF 

Enemy of Men 

The Penalty of Jazz 

The Thrill Hunter 

Sealed Lips 

The Fate of a Flirt 

The Price of Success 



PERFECTION 

Fighting Youth 

Speed Mad 

The New Champion 

The Great Sensation 

A Fight to the Finish 

The Handsome Brute 



i<:ani<;a<; riTv 



lir \1,' ... 



r*_i l:_ 



d:_» i~ 



hit r\ii ci 



August 22, 1925 



THE REEL JOURNAL 



Page Fifteen 



We're Proud of This Line-Up! 

So Will You Be When You Play Them ! ! 



"THE MIDNIGHT EXPRESS" 

Elaine Hammerstein, Wm. Haines, Lloyd Whitlock, 
Phyllis Haver, Bertram Grassby, Jack Richard- 
son and George Nichols. 



"AFTER BUSINESS HOURS" 

Lou Tellegen, John Patrick, Phyllis Haver, Elaine 
Hammerstein and Lee Moran 



"WHO CARES" 

Dorothy Devore, Wm. Haines, Wanda Hawley, 
Beverly Bayne, Charlie Murray, Vola Vale, 
Vera Lewis, Lloyd Whitlock, Ralph Lewis. 



"FIGHTING THE FLAMES" 

Wm. Haines, Dorothy Devore, Sheldon Lewis, David 

Torrence, Charlie Murray, Wm. Welch and 

Frankie Darro 

"THE FOOLISH VIRGIN" 

Elaine Hammerstein, Robert Fraser, Gladys Brock- 
well, Phyllis Haver, Roscoe Kirns and 
"Spec" O'Donnell. 



"A FOOL AND HIS MONEY" 

Madge Bellamy, Wm. Haines, Stuart Holmes, Alma 
Bennett, Eugenie Besserer, Charles Conklin. 



"THE PRICE SHE PAID" 

Alma Rubens, Frank Mayo, Wilfred Lucas, Wr 
Welsh, Eugenie Besserer, Lloyd Whitlock. 



"ONE GLORIOUS NIGHT" 

Elaine Hammerstein, Al Roscoe, Phyllis Haver, 
Freeman Wood 



INDEPENDENT 

FILM CORPORATION 

Joe Silverman, President 115 West 17th Street 

Chas. Bessenbacher, Manager Kansas City, Mo. 



—And Don't 
Overlook 
THESE \ 




COMING SOON 

"A MAN OF IRON" 

Starring Lionel Barrymore 

"SUNSHINE OF PARADISE 
ALLEY" 

David Kirkland Production 

"MIDNIGHT GIRL" 

Lila Lee and Gareth Hughes 

"ROMANCE OF AN 
ACTRESS" 

Hunt Stromberg Special 



FOR EARLY 
RELEASE 

24 FELIX CARTOONS 

26 KRAZY KAT CARTOONS 

26 ALICE COMEDIES 

76 Single-Reelers 



Page Sixteen 



THE REEL JOURNAL 



August 22, 1925 



F. B. O. Sccoring Success 
in 2-Reel Comedy Field 



The success of its short subjects has 
impelled Film Booking Offices to re- 
main actively in the two-reel comedy 
field, and the F. B. O. production 
forces are lining up an imposing comedy 
program for the 1925-26 season. 

Headed by "The Adventures of 
Mazie," a series of twelve episodes 
based on the stories by Nell Martin 
which appeared in Top Notch Magazine, 
and which will again star cunning Al- 
berta _Vaughn with Larry Kent, Kit 
Guard and Al. Cooke in support, F. B. 
O. announces that another series will 
soon be started on its lot, called "Fight- 
ing Hearts," which is being written 
expressly for the company by Sam 
Hellman, well known humorist. 

Joe Rock, well known comedy pro- 
ducer, who recently completed two 
series of two-reel comedies starring 
Stan Laurel and Jimmy Aubrey for F. 
B. O. distribution, is making two new 
series of twenty-six comedies for the 
releasing company. 

The first series of 13 will be known 
as "Standard Fat Men" comedies and 
will feature the most famous fat men 
on the screen. Mr. Rock plans to use 
almost a ton of heavies in each picture, 
and the catch-line "A Ton of Fun" will 
be used extensively in the advertising 
and exploitation of the productions. 

The second series of thirteen two- 
reel comedies will be known as "Blue 
Ribbon'' comedies, and will feature 
some of the best known comedians on 
the screen, like Chester Conklin, Hank 
Mann and Vic Potel. Joe Rock's latest 
star discovery, a young woman from 
Paris, who was recently "christened" 
Alice Ardell, will play opposite the stars. 

The Bray Studios will contribute 26 
short subjects to the F. B. O. program. 
These twenty-six novelties will consist 
of thirteen Dinky Doodle Cartoons and 
thirteen comedies which will be known 
as "Unnatural History" cartoons. The 
Dinky Doodle Cartoons will be 
burlesques of famous fairy tales and 
burlesques of the best known feature 
productions of the current year. "Don 
Q" will be the first. 



METRO RESIGNS ERTE. 

Louis B. Mayer, production executive 
at the Culver studios, announces that 
Metro-Goldwyn-Mayer has exercised its 
option on the contract which it has 
with Erte, famous Parisian artist de- 
signer, and creator of fashions and 
ballets. Erte is now engaged in de- 
signing sets ballets, and costumes for 
"Paris," a Carey Wilson story to be 
directed by Robert Z. Leonard. Pauline 
Starke and Lew Cody are the featured 
players. 





F. N. Western Opens Big 
Two Places Same Time 



C. E. GREGORY. 

Charles E- Gregory, Kansas City 
branch manager for Metro-Goldwyn- 
Mayer, has informed us with considerable 
pride that twenty-six of the M.-G.-M. 
Quality 52 are in course of production. 
A complete story of Mr. Gregory's an- 
nouncement will be made in next week's 
issue. 



'The Ten Command- 
ments" Breaks Record 



"I he Ten Commandments," produced 
by the Famous Players-Laskv Corpora- 
tion under the driection of Cecil B. De 
Mille, has broken the house record • for 
receipts at the Empire Theatre, San An- 
tonio, Texas, at an admission price of 
seventy-five cents. 

The fact that this picture was shown 
in the middle of the summer makes the 
large attendance an exceptional record. 



"The Scarlet West," a western special 
by First National Pictures, Inc., had its 
first showings on the same day, Satur- 
day, July 25, at the Colorado Theatre, 
Denver, and at the American Theatre in 
Salt Lake City, and in both places the 
picture brought in a business which was 
one-third above normal. 

"For a western photoplay to score 
such a great success in the very heart 
of the West is a high tribute to the 
accuracy of its details and treatment 
and the thrilling drama provided by its 
plot," says T. O- Byerle, manager of the 
Kansas City exchange for First National. 



70 Theatres Have Bought 
First National Product 

Over seventy theatres in this territory 
have now been sold the new First Na- 
tional product. The following were 
sold during the last ten days : 

Roy Burford, Burford Theatre, Ar- 
kansas City, Kas.; J. A. Townsley, 
Odean Theatre, Lyons, Kas.; F. H. 
Riley, Cozy Theatre, Mountain Grove, 
Mo.; O. K. Mason, Zimm Theatre, Win- 
field, Kas.; O. K. Mason, Regent Thea- 
tre, Newton, Kas.; G. R. Stroud, Alamo 
Theatre, Fayette, Mo.; E. C. Rhoden, 
Orpheum Theatre, Atchison, Kas. ; Henry 
Tucker, Tucker Theatre, Liberal, Kas.; 
E. C. Elland, Empire Theatre, Sterling, 
Kas. 



"U" PLANS ITS BIGGEST SERIAL. 

Los \ngeles. — Universal will produce 
what it terms its biggest serial in 
"Flaming Vengeance," by Charles Furth- 
man. lsadore Bernstein is working on 
the adaptation. 



J. E. Storey Receives 
Noteworthy Promotion 

J. E. Storey, who is well known to 
film people in the Kansas City territory 
as a salesman for Vitagraph, branch 
manager for the George Kleine System, 
and manager of the Pathe exchange here, 
has been promoted to the newly created 
office of Assistant General Manager in 
the Pathe Exchange, Inc. 

In this position Mr. Storey will work 
under Elmer Pearson, vice-president and 
general manager of Pathe- The new 
assistant general manager's first connec- 
tion with the motion picture industry 
was as a salesman for Vitagraph under 
Mr. Pearson in Kansas City. 



Enterprise Releases 

the "Platinum Three" 

Enterprise Distributing Corporation 
has released "The Average Woman," 
"Lend Me Your Husband," and "Youth 
for Sale," as the "Platinum Three." 
These three pictures are now ready for 
booking. 

"The Average Woman" is a romance 
dealing with the social activities of the 
daughter of a prominent judge- Several 
cabaret scenes and some lavish home 
settings are shown. 

An interesting story is suggested by 
the title, "Lend Me Your Husband," the 
second of the "Platinum Three." 

"Youth for Sale" is a C. C. Burr pro- 
duction featuring May Allison. 



Talmadge Sisters Both 

Start New Pictures 



Both Norma and Constance Talmadge 
are to start work at Hollywood this 
month on two pictures for release by- 
First National Pictures, Inc. 

"Paris After Dark," is the title of the 
picture in which Norma is to star. She 
will play the part of an Apache dancer 
in the Montmarte section of the capital 
oi gaiety. Ronald Colman will he her 
leading man. 

Constance will have as her vehicle, 
"East of the Setting Sun," a story by 
George Barr McCutcheon, which ap- 
peared serially in the Saturday Evening 
Post- Preliminary estimates fix the 
production cost of this picture at $500,000. 



Backed by 



a 




uara 






Y 



OU will have available from Asso- 
ciated Exhibitors next season a 
minimum of twenty-four produc- 
tions and a maximum of thirty. 

Picture for picture, value for value, 
individually or as a group, we chal- 
lenge the industry to match them — 
to rival the smashing action of 
"Manhattan Madness" — to equal the 
heart appeal of "Under the Rouge" 
— to surpass the gripping drama of 
" Headlines " — to produce better en- 
tertainment than "Camille of the 
Barbary Coast" — to eclipse "Fifty- 
Fifty" — to approximate the known 
value of "Never Weaken" — to out- 
do "His Buddy's Wife" — even to 
approach the comedy, thrills and 
drama of "Keep Smiling." 

We're out in the open. We invite 
comparisons — not of our productions 
with others, but of all others with 
ours. 

We have the greatest aggregation of 



big money stars ever offered by an 
independent, supported by as big 
production value as money can buy. 

Boasting, you say? 

But don't forget that we back up 
our boast, not with promises, but 
with a guarantee — a real guarantee— 
a guarantee that's clad in iron. 

Who else gives you as much? Who 
else guarantees your box office? 
Who else has any interest in you 
except as a source of rentals? 

Line up this year with the concern 
that has confidence enough in its 
pictures to guarantee them — that 
pledges you a square deal — that uses 
your money to underwrite bigger 
and better product, not to build 
opposition houses. 

Play the game so you can't lose. 

Sign up now for the twenty-four best 
pictures your audiences have ever 
seen. 



Associated Exhibitors 



Physical Distributors 
Pathe Exchange. Inc. 



JOHN S. WOODY 

President 



Foreign Representative 
Sidney Garrett 




wt 



Hk 



nty Banks 



Anne Cornwall. Robert Edeson 
Stanhope Wheatcroft Martha Franklin 
Syd Crossley, Glenn Cavender, 
Ruth Holly a nd Mrs Tom Forman 




Associate 

m^ ^XfiL^ s woody - if 



in 



KeepS 



by Herman Haymaker and *Clyde Bruckman 







|ne of the greatest feature comedies ever made.. 

Bigger heart interest — more thrilling — funnier — than 
even "Racing Luck." 

And in addition a better production. 

After you run this one you'll be apologizing to your 
customers for not having an Associated Exhibitors 
picture every day. 
We're not afraid to screen it for you, either. Ask us! 



empsey 

eTa/lor 

(Mr. and Mrs. Jack Dempsey) 

/I challenge to every producer. 

Dempsey exploitation will pack the first show and 
the picture will keep 'em coming. 

It ? s that sort of production — classy, snappy, measur- 
ing right up to the requirements of a world's champion. 

Compare it with the pictures the industry offers — 

the more comparing, the better you'll like it. ^ 

"Manhattan Madness" is championship stuff. 





" t. 



i >i 



i > 



[•ore 



! ■ 



- un^ 



in 



Man 
Madn 



Lth 



eorde Seidman, Frank Campau. Bull Montana 
Tom Wilson and Jane Starr 




Directed by John McDermott 
Produced By Fine Arts Pictures, Inc. 

Associated Exhibitors 

John S. Woody, Pjesident 





lejoyce 

Malcolm McGregor, 

Virginia Lee Corbin, 

J lliott Nugent and Harry T.Morey 



T 



hey like newspaper pictures. 

And here's one they'll doubly like — 
for its theme and its fine entertain- 
ment qualities. 

It's a big picture — one that we can 
conscientiously call extra special. 

Chockf ull of novel ideas and twists — 
sumptuously mounted — a feature that 
makes almost any picture you've ever 
seen look ordinary. 

Slip over to the exchange and see 
how one progressive producer is build- 
ing box office values. 

An E.H. Griffith Production 

Presented by St. Regis 
Pictures Corporation 



Associated Exhibitors 



PHYSICAL DISTRIBUTOR 

PATHE EXCHANGf INC 



John S-Woody. 



EQREIGN REPRESENTATIVE 
SIDNEY GARRET t 



\ 





Petwfi^ 



ii Moore 



and 



Eileen Percy 



Produced and Directed by 
LEWIS H. MOOMAW 

Written by 
A. P. YOUNGER 








with MaryAlden, James Mason, 

Claire de Lorez and Chester Conklin 



L 



ight-fingered, laughing at the 
law, living by her wits, still she 
wanted to be decent. 

And he? Crooked, yet he played 
the game straight, according to 
his own standards. 

Crooks aren't lovable, usually. 
These two are. And your liking 



for them is justified when you 
see them both go straight, at 
the end. 

This picture steps right along. 
It is jam full of drama, excite- 
ment, suspense and heart in- 
terest. It takes you from the 
underworld to the upperworld 
and every minute of it is a pip. 



Associated Exhibitors 



John S- Woody 




■■%}■■-£? 



Barrymore 

Hampton 

and Louise Glaum 




A Henri Diamant Beroer 





^Allan Dwan 

i^OCIETY drama, with peeps into the shadows oi 
^3 unrespectability. 

Is man a bigamist at heart? Would he, if not held 
down by law and custom, be a polygamist? Can he 
love more than one woman? 

If a married man has a clandestine love affair can 
he blame anyone but himself if his wife demands the 
same "right?" 

Isn't marriage a "fifty-fifty" proposition after all? 

Well known names, fine production, and a story that 
touches both France and America. 



Associated Exhibitors 



PmVSical O'STDiBUTOR 
oat'-iE Exchange ' nc 



John $ Woody. ■ 



hncore 



CO^E'GN HEDQtSEN'"*' "/c 
~'L! f it> 6AORE ' 




I 






Busch 



Owen Moore ♦ Harry T.Morey 

and Burr Mclntosn 




in 



Camill 




Barbary C 



By Forrest Halsey 



H 



ere's one that gets started so 
fast you think they're showing 
the last reel first. 

All the snap and pep of real 
class. 

Fine entertainment, too — big 
heart interest — the sort of picture 
women cry about and then boost. 



If your average picture was any- 
where near the class of this 
one you'd never do any worry- 
ing about the box office. 

You can get the proof on the 
screen at any Associated Ex- 
hibitors Exchange. Just say 
the word! 



A Hugh Dierker Production 





Associated Exhibitors 



lP1< 



n Hunter 




The Missing Man 

Glenn Hunter, one of the 
greatest of the younger art- 
ists of the American stage, 
does work in this picture that 
you'll remember for many a 
long day. And little Edna 
Murphy,— well just look, 
that's all! 

Suppose you, in the trenches, 
had promised your buddy, if 
anything went wrong, to look 
after his wife and keep her 
from want. Suppose your 



Story by 

T. HOWARD KELLY 





Y N 












Finch, and Marcia Harris 



Walked In 



buddy disappeared and was 
reported dead. Suppose you 
made good your promises, 
and in the face of slander, 
scandal and abuse kept the 
faith. And then suppose you 
came to love the girl, and just 
when you had won her, the 
missing man walked in! 

Here's a picture that's a 
double barreled gem, a dra- 
matic triumph. It will deliver 
more than you promise. 



Produced and Directed by 

TOM TERRISS 





in 



ever Weaken" 

Jhjb Second of the Popular Demand Series) 



Watch them snicker, chuckle, giggle, 
laugh, roar, yell! 

Here's one of those great pictures that 
made Harold Lloyd the outstanding box 
office attraction of all time. 

"Now or Never," the first of the reissued 
Lloyds, has been standing them out. This 



one will be a sensation anywhere, and will 
play to its tens of thousands where it 
only played to thousands before, for 
Lloyd has become great since it was 
first released. 

Reel for reel you can't buy a better pic- 
ture anywhere! 



Associated Exhibitors, Inc. 



Foreign Representative 
Sidney Garrett 



J. S. Woody, President 



Physical Distributors 
Pathe Exchange, Inc. 




* 



SJSi 



)£. 



J. I 



i l . .:. 



Group of 

ed Exhibitor 
ctions 



The second group of Associated Exhibitors productions for the 
1925-26 season will be ready for previewing in October and for 
release during December, January, February and March. It will 
comprise not less than eight subjects, including the following: 



MAE BUSCH 

PERCY MARMONT 
NITA NALDI 



in 



The Miracle of Life 

A Society Drama by Olga Printzlow 

Directed by S. E. V. Taylor 



BLANCHE SWEET 

ROY STEWART 

in 

The Silk Hat Cowboy 

(Working Title) 

A Western Melodrama by 
Norton S. Parker 

Directed by Stuart Paton 



HOPE HAMPTON 

JAMES KIRKWOOD 
LOUIS WOLHEIM 

in 

Lover's Island 

A Melodrama by T. Howard Kelly 

Directed by Henri D. Berger 

CLARA BOW 

FORREST STANLEY 



in 



Two Gates 

A Drama of the Underworld by 
Henry Chapman Ford 

Directed by Wallace H'arsley 



GLENN HUNTER STRONGHEART 



CONSTANCE BENNETT 



in 



The Pinch Hitter 

A Comedy Drama by 
C. Gardner Sullivan 

Directed by Joseph Henabery 

MONTY BANKS 

in 

Play Safe 

A Comedy Thriller by 
Monty Banks 



in 



North Star 

A Drama of the North woods by 
Rufus King 

Directed by Paul Powell 



HAROLD LLOYD 

in 

I Do 

A Comedy by Sam Taylor 

Directed by Hal Roach and Fred Newmeyer 



August 22, 1925 



THE REEL JOURNAL 



Page Thirty-five 




John S. Woody of Associated 

Exhibitors Discusses 

Guaranteed Pictures 



John S. Woody president of Asso- 
ciated Exhibitors. In circle: Jay 

A. Gove, general sales manager of 

Associated Exhibitors. 

"Annual statements are usually writ- 
ten in superlatives. Mine is written in 
negatives." 

So begins an official communication 
issued this week by John S. Woody, 
president of Associated Exhibitors. 

"We are making a guarantee of next 
season's product and it has been inter 
preted in some quarters as applying un- 
reservedly to any and all conditions. 
This, of course, is wrong. We're trying 
to make the guarantee mean something, 
which it could not possibly do if it was 
without limitation of any sort. 

"What is desired is to give the exhib- 
itor who buys without screening definite 
assurance against being oversold and to 
provide him with specific means of ob- 
taining redress. If the 'buyer is too san- 
guine about values, if the product is mis- 
represented, or if for any other reason 
the pictures do not measure up to box 
office standards which arc established by 
competing product, he can apply for an 
adjustment. And if be doesn't get it 
promptly he can take us before his local 
Film Board of Trade and bring us to 
time. 

"Many persons told |me during the 
Milwaukee Convention that they did not 
understand how we could afford to make 
any sort of guarantee of results from 
motion pictures. A few persons have 
even asked where the joker is. There 
seem to be so many tricks practiced that 
such a simple thing as a guarantee doesn't 
always get credit for being even an evi- 
dence of good faith. 

"The peculiar thing about our war- 
ranty is that in order for it to serve us 
advantageously we must release pictures 
of such high average quality that a guar- 
antee is unnecessary. In other words, 
what leads us to say to exhibitors that 
they can obtain adjustments, if adjust- 
ments are justified, is our confidence 
that nobody who runs our pictures will 



ever find it necessary to apply for re- 
drew. Frankly, we don't expect the 
guarantee to cost us one cent. 

"But don't forget that if we should 
unfortunately find it necessary to make 



price concessions after pictures were 
played, we would be doing nothing more 
than is done by merchants, distributors 
and manufacturers in other lines of 
business. If we can't deliver product 
which will stand the market test we 
have no reason to expect success. And 
if we sell Class C pictures for Class A 
rentals, the exhi'bitor is entitled to re- 
dress. 

"We are not only willing but anxious to 
have our productions compared with 
other pictures, yet we are not in a posi- 
tion to say that rentals, days of the 
week, and other important factors in 
determining box office results need not 
lie taken fully into consideration in de- 
termining whether value has been given. 

"I don't want anyone to 'be misled by 
hasty reading of our guarantee or by in- 
adequate consideration of its terms. I 
am trying to build good will — to pave the 
way for long continued, happy business 
relationships, and that can't be done by 
seeming to promise something and then 
(Continued on Page 41.) 



Associated Exhibitors' Guarantee. 

This is to certify that Associated Exhibitors, Inc., in consideration of hav- 
ing sold a minimum of twenty-four (24) motion pictures for the 1925-1926 sea- 
son without the same having been previewed, does hereby guarantee as fol- 
lows to the purchaser: 

First, that Associated Exhibitors, Inc., will not include in the said twenty- 
four (24) or more productions sold as aforesaid any picture which it does not 
believe is of the quality or box office value to insure its profitable us© 1 by the 
purchaser, and 

Secondly, if the box office returns from any group of eight or more 
pictures are not as great, in proportion to the rentals paid, as the returns 
from any other brand of pictures which is played in the same house, during 
the same months and on corresponding days of the week, then said rentals 
shall be adjusted, upon application of the purchaser. Application for adjust- 
ment shall be made not earlier than one day ror later than fifteen days after 
the playing of the last picture in the unsatisfactory group. The adjustment 
of rental shall be made within thirty (30) days after the filing of the applica- 
tion. 

Thirdly, it is further agreed by Associated Exhibitors, Inc., that this guar- 
antee shall be considered a portion of the contract with the aforementioned 
purchaser of next season's service and may be used in «ny proceeding affecting 
the rental of these pictures which is started by the purchaser before a Film 
Board of Trade. 
Attested: ASSOCIATED EXHIBITORS, INC. 

Jay A. Gove, By John S. Woody, 

Secretary. President. 

Issued at j... Exchange this day of m.... 

192 

_ Manager. 



Page Thirty-six 



THE REEL JOURNAL 



August 22, 1925 




24 Pictures and Four Big 
Specials Scheduled 



Left to right: Louise Glaum, Anne Cornwall, 
NSta Naldi, and Allan Forrest (in circle). All ap- 
pear in Associated Exhibitors productions. 

Associated Exhibitors lias assembled 
for the 1925-1926 season a formidable 
arrav of productions, in which story 
values, prominent cast names, and 
abundance of showmanship angles com- 
bine to assure box office success. In 
all there will be a minimum of twenty- 
four features and four big specials. 
Heading the Associated Exhibitors^ 
first group of eight is "Never Weaken," 
starring Harold Lloyd, which will be 
released the first part of August. "Never 
Weaken" is one of the "Popular De- 
111. md Series" of Harold Lloyd suc- 
cesses: This three-reel comedy was di- 
rected by Hal Roach and Fred _ New- 
meyer and presents Mildred_ Davis, the 
1 cut Mrs. Harold Lloyd, in the lead- 
ing feminine role with Roy Brooks, 
Mark Jones and Charles Stevenson in 
the supporting cast. 

Also scheduled for August release is 
"Manhattan Madness," with Jack Demp 
sev, world's heavy weight champion, 
and his wife, Estelle Tavlor, in the co- 
starring roles. George Seieman. Frank 
( ampeau, Nelson McDowell, Bill Franev, 

li hi Markham, Theodore Lorch, Tom 
Wi'son Glenn Cavender, Tane Starr. 

Robert Graves, Christian Frank and 

Harrv Tenbrook are also cast in this 

special production. 
"Camille of the Barhary Coast" will 

anpear on the Associated Exhibitors 

program for August as a Hugh Dierker 

nroduction with Mae Busch and Owen 

Moore heading the cast. Burr M'clntosh, 

Fritzi Brunette, Harry T. Morey, Doro- 

tKi King .and Tammanv Young. 
Monty Banks, star of Associated Ex- 

hib.tors' box-office success, "Racing 

Ltick," makes His debut on the 1925- 

1926 program of releases in "Keep 

Smiling,'' described as a comedv thriller. 

This is a motor boat story bv Montv 

Ranks, Herman Raymaker and Clvdc Left to Right: 

Brurkmnn. The feature comedy was Mildred Davis, 

nrodnced it (lie Cecil B. dp M'11.- Virginia Lee 

Sliirlin- at Od<-er Citv and the F. B. O. Corbin, Roy 

Studios i'i Hollywood under the diree- Stewart. 

Con of Albert Austin and Gilbert W. 

Pratt. Anne Cornwall will appear op- 
posite Monty Banks. 

FTone Hampton i- s starred in "Fiftv- 

F'ftv." a colorful society drama with 
i-iir, laid in both France and America. 

I I'liring prominently in the support are 
u< !i proved box-office names as Lionel 

Rarrvmore • and Lourse Glaum. 




One of the season's strongest arrays 
of screen talent has been lined up for 
the production of Lewis H. Moomaw's 
initial contribution to the Associated 
Exhibitors' 1925-1926 program. This pic- 
ture, to be released under the title of 
"L T nder the Rouge, - ' is an underworld 
drama but with a distinct departure 
from the usual backgrounds associated 
with this type of production. Much of 
the action transpires amid the rugged 
settings of Oregon where the picture 
was made. The story is rich in ro- 
mance and especially strong in heart 
interest. Tom Moore and Eileen Percy 
head an all-star cast which includes 
Mary Alden, William V. Mong, James 
Mason, Claire de Lorez, Chester Conk- 
1 in, Eddie Phillips, Tom Gallery, Bruce 
Guerin, Aileen Manning, Peggy Prevost, 
William Dills, Stanley Blystons and 
Carmelita Geraghty. 

"Headlines" is a dramatic chapter 
from the exciting experiences of a 
woman reporter on a metropolitan news- 
paper. The cast will include Alice 
Joyce as the star, and in the support 
are Harry T. Morey, Elliott Nugent, 
Ruby Blaine, Virginia Lee Corbin, Mal- 



comb McGregor, Harry Allen, Johnny 
Hudgins and his revue, and Miss No- 
bodv From Nowhere. It was directed 
by E, H. Griffith 

"His Buddy's Wife" is a story writ- 
ten by T. Howard Kelly, which the 
Smart Set Magazine published serially. 
It's romance, pure and simple, with 
heart interest that will "get" the most 
seasoned fan — a story of a man's sacri- 
fice for a friend. Glenn Hunter has 
the featured role and this exceptionally 
talented and favorite actor is supported 
by a cast which includes Edna Murphy, 
Douglas Gilmore, Flora Finch and Mar- 
cia Harris. The production was di- 
rected by Tom Terriss. 

"I do" is another of the Harold Lloyd 
revivals. 

"Lover's Island" is another T. Howard 
Kelly story which was published by 
Smart Set Magazine. 

The cast is headed by Hope Hampton, 
James Kirkwood and Louis Wolheim- 

"Two Gates" is a crook melodrama 
from a thrilling story by Henry Chap- 
man Ford. Clara Bow heads the cast 
and is supported by Ralph Lewis, For- 
rest Stanley, John Sanipolis, William V. 
Mong, Eddie Lyons, George Cooper, 
Helen Dunbar and Arthur Rankin. Ar- 
thur F. Beck produced the picture and 
Wallace Worsley directed. 

"Among Those Present" is a three- 
reel Harold Lloyd production ; one of 
the Popular Demand Series. 

"Two Can Play" is a Saturday Even- 
ing Post serial from the pointed pen of 
Gerald Mygatt. Clara Bow plays the 
Girl and Allan Forrest the Boy. Nat 
Ross is the director. 

"Who Said So?" is another Monty 
Banks feature comedy. 

"The Miracle of Life" is a high-class, 
well-mounted, problem society drama. 
Olga Printzlow wrote the story, which 
is a guarantee that it is rich in interest- 
ing dramatic situations. In the cast are 
Mae Busch, Percy Marmont and Nita 
Naldi. The director is S. E. V. Tay- 
lor. It is now being east for January 
delivery and April release. 

"The Pinch Hitter" is a big p'oduc- 

(Continued on page 40.) 








' w "**"' 




>^^L**ir* 


s 


r 


4 


m 


■ 


■ 





August 22, 1925 



THE REEL JOURNAL 



Page Thirty-seven 



Popular Authors Write Associated Exhibitors Stories 



Popular authors, a number of them 
responsible for ''best sellers" have sup- 
plied the stories for the group of fea- 
ture screen attractions which will be 
distributed by Associated Exhibitors the 
coming season. 

Mrs. W. N. Williamson, Owen John- 
son, Gerald Mygatt, Olga Printzlow, T. 
Howard Kelly, Charles T. and Frank 
Dazey, Forrest Halsey, Alan Dwan, 
Henry Chapman Ford, C. Gardner Sul- 
livan, Clarence Buddington Kelland and 
Dorian Neve are some of the authors 
represented on the Associated Exhibi- 
tors' program. 

Mrs. W. N. Williamson wrote the 
novel upon which "A Million Dollar 
Doll" will be based. This society drama 
will be produced by St. Regis Picture-, 
and is assured for the third group of pic- 
tures. 

Owen Johnson's novel provided the 
story of "Blue Blood,'' another St. Regis 
production. 

T. Howard Kelly wrote the two Smart 
Set Magazine stories which were adapt- 
ed for Associated Exhibitors' pictures. 
The first to be released is ''His Rud- 
dy's Wife." 

Forrest Halsey, famous for both hi-. 
published and screened stories, wrote 
the underworld novel of the Barhary 
Coast which provided the story basis 
of "Camille of the Barbary Coast" in 
the first group- 
Charles T. and Frank Dazey, orig- 
inally- wrote the story of "Manhattan 



Madness" for Douglas Fairbanks. This 
action story has been adapted as a 
vehicle for Jack Dempsey and Estelle 
Taylor and was directed by John Mc- 
Dermott. 

Alan Dwan, noted director a~ well as 
a screen author of repute, wrote the 
original story of "Fifty-Fifty" which has 
been produced with Hope Hampton, 
Lionel Barrymore and Louise Glaum in 
leading roles. 

Olga Printzlow is the author of the 
published story which was adapted by 
Marion Leonard as "The Miracle of 
Life" and is being produced and di- 
rected by S. E. V. Taylor, with Mae 
Busch and Nita Naldi as stars- 
Dorian Neve wrote an original news- 
paper romance entitled "Headlines," 
which St. Regis Pictures is producing, 
with Alice Joyce and Malcolm Mc- 
Gregor heading the cast. E. H- Grif- 
fith is the director. 

C. Gardner Sullivan, one of the veteran 
screen editors and authors, is the au- 
thor of ''The Pinch Hitter,'' in which 
Oscar Price will star Glenn Hunter. 
Originally written as a vehicle for 
Charles Ray, this story reveals the ex- 
periences of a bush-leaguer who made 
a big-time team. 

Gerald Mygatt's Saturday Evening 
Post story of romantic adventure, "Two 
Can Play," will be produced by Nat 
Ross with Clara Bow and Allan For- 
rest leading the cast. 



Henry Chapman Ford is the author 
of the original crook melodrama, "Two 
Gates,'' which Arthur F- Beck will both 
produce and direct. Clara Bow and 
Ralph Lewis head the cast of players. 

Sam Taylor wrote the original stories 
of the Harold Lloyd Popular Demand 
Series, "Never Weaken," 'T Do" and 
"Among Those Present." This author 
has established a reputation for his abil- 
ity to devise fun-films of feature cali- 
bre. Hal Roach and Fred Newmeyer 
directed the pictures named and Mildred 
Davis appears opposite Lloyd in all 
three. 

Clarence Buddington Kelland wrote 
the American Magazine story which will 
be produced as an outdoors drama un- 
der the virile title of "Hearts and Fists." 
This American serial will provide the 
basis of a feature in the third group. 

Herman Raymaker and Clyde Bruck- 
man are the authors of the Monty Banks 
starring vehicle, "Keep Smiling," which 
is being sponsored by Howard Esta- 
brook. Albert Austin and Gilbert W. 
Pratt co-directed- Anne Cornwall ap- 
nears opposite Banks, in this first group 
feature. 

Monty Banks, himself wrote the 
-.tories which will be used for his sec- 
ong and third Associated Exhibitors' 
starring vehicles, one of these being 
scheduled for the second group and one 
for the third. 



IMPOSING ARRAY OF FEMALE STARS IN 1925 26 ASSOCIATED EXHIBITORS' FEATURES 





Blanche Sweet 



Hope Hampton 



Estelle Taylor 



Alice Joyce 





Clara Bow 



Constance Bennett 



Mae Busch 



Edna Murphy 



Page Thirty-eight 

IRON CLAD GUARANTEE IS FEA- 
TURE OF ASSOCIATED EXHIBI- 
TORS' NEW SELLING POLICY. 



A guarantee that its productions will 
compare favorably in box office re- 
turns with other brands of pictures 
used by the same theatre is the feature 
of Associated Exhibitors' 1925-1926 sell- 
ing policy. 

This guarantee, which is given to all 
purchasers of a minimum of twenty- 
four productions, specifies that the buyer 
will be entitled to an adjustment of 
rentals if the box office returns from 
any group of eight or more Associated 
Exhibitors pictures are not as large as 
the returns from any other brand of 
productions used in the theatre during 
the same months and on the same days 
of the week. 

It is especially provided in the guar- 
antee, a copy of which appears on page 
35, that it may be used by the ex- 
hibitor in Film Boards of Trade actions 
and will be binding against the dis- 
tributor. 

Associated Exhibitors sales policy, ac- 
cording to an official statement, has 
been designed to provide for buying i 
either with or without previewing and 
in individual units, small blocks or 
large groups. 

The exhibitor who desires to preview 
can see at least eight pictures at a 
time, all several weeks prior to release 
date, and may use this product over a 
four-month period. 

The exhibitor who does not care to 
preview may purchase the entire sea- 
son's output, and because of the fact 
that he buys upon the distributor's rep- 
resentation of quality, in advance of 
box office testing of values, he will be 
covered by the distributor's guarantee- 
It is stipulated t hat the guarantee is 
not given if pictures are previewed or 
if less than twenty- four arc purchased. 
The explanation for this is that the 
buyer who looks at the pictures before 
purchasing is banking on his own 
judgment and should know what he is 
doing. The reason given for not ap- 
plying the guarantee to -sales of fewer 
than twenty-four pictures is that the 
guarantee is not intended to cover in- 
dividual releases, but is based upon 
averages — upon general expectations 
from a season's product. 

To make honest guarantees possible, 
it was necessary to provide more than 
ordinary production safeguards. And 
these were established, it is asserted, 
through the cooperation of producers- 
It is the belief, both of Associated 
Exhibitors and of the producers whom 
it represents, that every reasonable pre- 
caution has been taken to insure high 
grade productions of uniform quality. 
But it is conceded by the distributor 
that even the most extraordinary safe- 
giards will not prevent errors and that 
the greatest care which it is possible 
to exercise will not invariably product' 
big box office successes. 

The first eight pictures, and part of 
the second group, have already been de- 
livered and all of the first eight have 
been shipped to the exchanges. They 
have been passed upon, in completed form 
by a reviewing committee comprising 
fifteen persons and have been accepted 
unanimously. Some of them have had 
as many as four or five theatre pre- 
views before audiences and it is de- 



THE REEL JOURNAL 

clared that in all instances, they have 
been well received. 

Of the second group of pictures there 
probably will be ten. All of these are 
either completed or nearly so- They 
are to be available for screening in 
September or October and will be sched- 
uled for release during December, Jan- 
uary, February and March. 

The third group is contracted and has 
reached the stage where final discussion 
of production plans are being conducted. 
Stories have been selected, casts and 
directors engaged and other preliminary 
details completed. This group will be 
released during April, May, June and 
July of next year. 

Detailed statements of costs arc re- 



August 22, 1925 



quired from producers, this being the 
basis upon which valuations are fixed. 
Auditors, representing the distributor are 
in the studios from the moment produc- 
tion starts unil it is completed. Ac- 
cording to Associated Exhibitors, it ap- 
pears that the first eight productions 
have cost between $850,000 and $900,000, 
or an average of around $109,000. The 
least expensive one has involved an 
outlay o'f close to $60,000 and the big- 
gest one about $200,000. The cost of 
selling, physical distribution and ad- 
vertising, added to the production cost, 
with a percentage for profit, will place 
the average exhibition value at between 
$200,000 and $300,000. 



MALE STARS WHO APPEAR IN ASSOCIATED EXHIBITORS PRODUCT. 




mnHHB 

L 




H\ 






lI^E 



Monty Banks 



Tom Moore 



Glenn Hunter 




Percy Mirmont 



Strongheart 



Jack Dempaey 




Harold Lloyd 



Malcolm McGregor 



Lionel Barrymore 



Au ust 22, 1925 



THE REEL JOURNAL 



Page Thirty-nine 





LOUIS 

FILM MARKET 







Pasmezoglu Disposing 
of Theatre Interests 



Hector M. E. Pasmezoglu, who plans 
to retire from the motion picture busi- 
ness and return to his native Greece for 
a rest has concluded deals for two of his 
four remaining theatres. Previously he 
had arranged a lease on his Criterion 
Theatre, Broadway, near Olive street, to 
H. Fier?.to of New Orleans for $22,500. 

The houses affected by the latent deals 
are the Delmar and adjoining airdome, 
4938 Delmar boulevard, and the Con- 
gress, 4023 Olive street. Pasmezoglu has 
also under consideration offers for his 
Plaza Theatre on Etzel avenue and the 
Yale on Minnesota avenue. He plans 
to dispose of all his houses before re- 
turning to Greece. 

George Skouras has leased the Con- 
gress for $12,000 a year and Maurice 
Stahl the Delmar at $20,000. 

George Skouras and Stahl are inter- 
ested together in the Au'bert, Aubert and 
Easton avenues, and the Chippewa, 
Broadway, near Chippewa street. Stahl 
is also interested in the Union and 
Mikado theatres. They also have book- 
ing arrangements with several other 
houses in St. Louis. 

Pasmezoglu came to St. Louis in con- 
nection with the Olympic games held at 
the Louisiana Purchase World's Exposi- 
tion in 1904. Following the close of the 
Fair he decided to remain in St. Louis 
and for many years he has acted as 
Greek consul in St. Louis. 

His first picture show venture was the 
Mozart Airdome on Delmar boulevard, 
just east of his Delmar Theatre. Later 
he built or bought his five houses. The 
Mozart Airdome was dismantled several 
years ago. 

Stahl takes over the Delmar on Au- 
gust 24 and George Skouras the Con- 
gress September 1. 



Revive Report Koplar 
May Sell to Skouras 



The dismissal of two suits filed in the 
St. Louis Circuit Court several months 
ago by Al Lichtman of New York to 
collect money alleged to be due him as 
commissions from deals involving certain 
St. Louis theatres has revived the report 
that Harry Koplar may sell his half in- 
terest in the St. Louis Amusement Com- 
pany to Skouras Brothers for $375,000. 
The St. Louis Amusement Company is 
rated at $550,000 and Skouras Brothers 
now own the other half interest. 

In one suit Lichtman asked $25,000 
from Koplar as commission for finding 
a buyer for his half interest in the St. 
Louis Amusement Company chain of four- 



teen neighborhood theatres and airdomes, 
etc. 

In the other action he asked $49,000 
from Koplar and the Metropolitan Thea- 
tre- Corporation for negotiating a lease 
of the new St. Louis Theatre, Grand 
boulevard at Morgan street, to the Or- 
pheum Amusement Circuit for $100,000 a 
year for ten years, plus 50 per cent of the 
net profits of the theatre. 

I'iii' St. Louis Amusement Company 
owns some fourteen theatres and sev- 
eral airdomes. Under the present man- 
agement it has been a big money maker 
which accounts for a half-interest in a 
$550,000 corporation being rated at $375,- 
01)0. 



DEPOSITIONS AUGUST 17. 

"Refusal to Issue Writ Doesn't Affect 
Suit," Says Goldman's Attorney. 

The taking of depositions in William 
Goldman's suit against Harry and Sam 
Koplar, Sam Hamburg, Jr., David Som- 
mers and the Metropolitan Theatres Cor- 
poration will be resumed on August 17, 
according to an announcement made by 
Edward W. Foristel, attorney for Gold- 
man. 

Foristel stated that the recent action 
of the Missouri Supreme Court in re- 
fusing to issue a writ of certiorari sought 
by Goldman to have that court review 
t lie action of the Circuit Court of St. 
Louis in excluding certain testimony in 
the case, would have no bearing as it 
did not affect the merits of the suit; 
simply the procedure. 

On June 25 when Harry Koplar and 
David Sommers were questioned by 
Foristel they were asked certain ques- 
tions, the answer to which would tend 
to show Koplad's interest, if any, in the 
St. Louis Theatre, Grand boulevard at 
Morgan street, being erected by the 
Metropolitan Theatres Corporation. 

When Koplar and Sommers declined 
to answer the questions Special Commis- 
sioner Leo Rassieur, Jr., ruled they did 
not have to answer. Later Circuit Judge 
Falkenhainer upheld that ruling. It was 
then Goldman sought the writ of cer- 
tiorari from the Supreme Court to have 
that tribunal review the actions of the 
Circuit Court. The writ was refused. 

Goldman in his suit charges that the 
defendants conspired to deprive him of 
bis interest in the St. Louis Theatre. He 
claims to have originated the idea of 
building a theatre on the site, and asks 
damages to the amount of the assets 
which he claims were taken from him. 



At Waltonville, 111., the village board 
has banned public dance entirely and all 
dance halls will be nailed shut. 



BRIGHT BITS 

and 

NEWSY NOTES 



Beginning August 15 the Delmonte, 
Delmar boulevard near Clara avenue, St. 
Louis, will play Paramount feature pic- 
tures. The first picture under the new 
arrangement will be "The Miracle Man," 
featuring Lou Chaney and Betty Comp- 
son. 

It will be followed by Mae Murray in 
"The Gilded Lady." 

"The Ten Commandments" will be 
shown in September. 



Mr. and Mrs. I. W. Rodgers have re- 
turned from a trip through the National 
Parks of the West. 

J. C. Schmidt, Breese, 111., exhibitor is 
also taking in the beauties of Yellow- 
stone Park and vicinity. 

Harry Redmond, Majestic Theatre, St. 
Louis, 111., has but recently returned from 
that section. 

Joe Hewitt, Robinson, 111., has gone 
to Bradford, Pa., to attend a home-com- 
ing and re-union of all old residents of 
Bradford. 



George Smith of the Phoenix Theatre, 
Lawrenceville, 111., will spend his vaca- 
tion in the Minnesota woods. 



Tom Reed of Duquoin, 111., is back 
after spending some time in Florida. 



Dr. Pitney has sold his house at Flora, 
111., to Frank Hocking. 



Mollie Inger, assistant booker for F. 
B. O., is vacationing in the Ozarks. 



The Photoplay Theatre, Lovington, 111., 
is again in charge of Ferris Brothers. 



J. R. Grainger, general sales manager 
for Fox, was in town Friday, August 7. 
District Manager W. Bachmeyer of Cin- 
cinnati was another caller at the Fox of- 
fices. 



C. D. Hill, district manager for Pro- 
ducers Distributing Corporation, visited 
Kansas City, Omaha and Des Moines 
during the past week. He is making a 
study of exhibition conditions in those 
;ilies. 



The Lyric Theatre, Flat Rock, 111., has 
been taken over by R. C. Williams, St. 
Francisville, 111. 



Page Forty 



THE REEL JOURNAL 




August 22, 1925 
24 PICTURES SCHEDULED 

Continued from page 36.) 



t'.on of a well known and high'.y sue 
ce.sful subject. Glenn Hunter plavs 



FILM BOOKING OFFICES 
The Mail Man.— A good clean picture. 
—Parish Hall, Conception, Mo. 
FIRST NATIONAL 

The Gold Fish, Constance Talmadge— 
\obodv liked this one, on account of 
bad print and put Constance in a few 
more like this and "Dangerous Maid and 
she is done for the small towns, lhese 
two killed her for me.— George Leathers, 
Strand Theatre, Mt. Vernon, Mo. 

Love's Wilderness, Corinne Griffith — 
Very good. Pleased every one. Lots of 
comments on picture. Book it— D. <-. 
Kennedy, Electric Theatre, Glasgow, Mo. 

Love's Wilderness, Corinne Griffith. 
—A good picture. Had several favorable 
comments on this one—R. D. Strickler, 
Wickiser, Theatre, Craig, Mo. 

Girl of Golden West.— Good cast of 
actors. Well produced and pleased. 
Drew well in hot weather.— W. H. Hard- 
man Royal, Frankfort, Kas. 

Girl of Golden West, Sylvia Breamer. 
— \ good picture. Appreciated by those 
who saw it. Print and advertising good. 
V. S. Bright & Son, Home, RockviUe, 

Temporary Husband, Sydney Chaplin- 
—An excellent comedv drama well acted. 
Pleased 100%. Print and advertising 
good.— M. M. Wilson, Opera House, La- 
Crosse, Kas. 

Age of Desire, Wm. Collier, Jr.— Good 
picture. Film in good shape.— E. H- 
Haskin, Bank, Lenexa, Kas. 

Daddy, Jackie Coogan— A dandy good 
picture. Enjoyed by old as well as young. 
Jackie did some fine acting in this one. 
Print good, as they always are from 
First National. Advertising good— F. H. 
Sullivan, Auditorium, Miami, Mo. 

The Hottentot, Douglas McLean— A 
100% picture. Film A-l- Give us more 
like it and business will boom. Print and 
advertising good.— Pollock Theatre, Pol- 
lock, Mo. 

Boy O' Mine, Benny Alexander— Good 
attendance and pleased everybody. Print 
and advertising good— J. C. Moberly, 
Idle Hour, Humphreys, Mo. 

Slander the Woman, Dorothy Phillips. 
A very good picture. Print and advertis- 
ing good.— Hanna & Marty, Community, 
Courtland, Kas. 

The Bad Man, Holbrook Blinn— Very 
good picture. It drew well. Print good. 
"-Royal Theatre, Gardner, Kas. 

Painted People, Colleen Moore — A 
corking good one. Poor business on ac- 
count of rain. One of the few pictures 
that pleases everyone. Print good—^Bill 
Leonard, Mystic, Cedarvale, Kas. 

Fighting Blade, Richard Barthelmess. 
—Fine picture. Pleased 90%. Print and 
advertising good.— F- D. Morris, Iris, 
Cimarron, Kas. 

Boy O' Mine.— A very good picture 
which drew good crowd. Print and ad- 
vertising good — Earl Bookwalter, Ideal, 
1 1. il trad, Kas. 

Fury— The picture pleased very well. 
Print Rood- Advertising fair. Richard 



e 



Barthelmess star.— \V. F. Denny, Electric, 
Lowry City, Mo. 

FOX 

Trouble Shooter, Tom Mix— Tom not 
up in my opinion, to his standard in this 
one. Doesn't draw for me like he used 
to— Geo. Leathers, Strand Theatre, Mt. 
Vernon, Mo. 

METRO-GOLDWYN 
Rag Man, Jackie Coogan.— Picture 
pleased 100 per cent. Advertising and 
mint good— R. M. Funk, Rex Theatre, 
Ridgeway, Mo. 

The Navigator, Buster Keaton.— Pleas- 
ed 90% Print in poor condition. Ad- 
vertising good— R. M. Funk, Rex Thea- 
tre, Ridgeway, Mo. 

Along Came Ruth, Viola Dana.— All 
possible emotions registered by Miss 
Dana. A fine picture.— T. O. Pearl, 
Roval Theatre, Grain Valley, Mo. 

Dixie Handicap, Claire Windsor.— One 
of the best liked pictures we have played 
for some time— R. D. Strickler, Wickiser 
Theatre, Craig, Mo. 

MIDWEST. 
Speed Spook, Johnny Hines.— Plenty oi 
action and Hines usually pleases 100%. 
— C D. Weakley, Odeon Theatre, Hardin, 
Mo. 

Battling Brewster, First Episode— Ex- 
cellent action from the word "go" with 
plenty of punch, and Helen Holmes' name 
stands for just that— New Centre Thea- 
tre, Kansas City, Mo. 

Speed Spook, Johnny Hines— A good 
picture. Drew well and pleased majority. 
—Roy Bovard, Olympic Theatre, Utica, 
Kas. 

The Mine With the Iron Door.— This 
picture should do big business in any 
house- Mines closed here and no pay 
roll but did good business in spite of this. 
—Mrs. Craddock. Grand Theatre, Macon, 
Mo. 

PARAMOUNT 

Wild Bill Hickok, William S. Hart.— A 
real picture that registers at the box-of- 
fice and sends vour patrons away pleased. 
Feet of Clay, Rod La Roque— "Feet of 
Clay" was all my patrons expected and 
they were well pleased.— Geo. Leathers, 
Strand Theatre, Mt. Vernon, Mo. 

Dressmaker From Paris, Leatrice Joy. 
—Best picture have used for some time. 
Comedv in picture good. Suitable for all. 
— D. C. Kennedy, Electric Theatre, Glas- 
gow, Mo. 

Empty Hands, Jack Holt— Not much 
to this picture, so do not promise your 
patrons too much— D. C. Kennedy, Elec- 
tric Theatre, Glasgow, Mo. 
UNITED ARTISTS 
Through the Back Door, Mary Pick- 
ford.— The first five reels are dandies; 
the last two, less so. But most people 
will like this picture.— Parish Hall, Con- 
ception, Mo. 

UNIVERSAL 
Forty Horse Hawkins, Hoot Gibson.— 
Star not suitable for anything but west- 
erns.— D. C. Kennedy, Electric Theatre, 
Glasgow, Mo. 



lead. Oscar Price is the producer. 

"The Silk Hat Cow-boy" was made 
oi the Pacific Coast by Stuart Paton 
and the cast includes Blanche Sweet, 
Roy Stewart, Frank Elliot and Ralph 
Lewis. It is a par-western story. 

\ Strongheart Production, is to be 
produced by Howard Estabrooke and 
|ane Murfin 

"■\ Million Dollar Doll" is from the 
novel by Mrs. W. N. Williamson. It 
is to be made on a very large and elab- 
orate scale commensurate with the $40,- 
000 cost of the story. 

"Hearts and Fists" is a most excep- 
tional North woods drama with thrills 
enough for a serial. It is based upon 
a novel by Clarence Buddmgton Kel- 
land and was first published serially 
in the American Magazine. 

"The Clod Hopper" stars Glenn Hun- 
ter and exhibitors can well imagine 
what he will do to a role of this sort. 
"Blue Beard" is from the novel by 
Owen Johnson and is to be made by 
St. Regis immediately following "A 
Million Dollar Doll." 

"Shine Inside" is another laugh not in 
which Monty Banks will have the sup- 
port of a big cast of fun makers and 
stunt artists. 

"A Woman Scorned" was made in 
England with an American cast and 
under an American director. Cosmo- 
politan Productions, Ltd., is the pro- 
ducer. 

"Her Husband's Wife'' is a society 
drama for delivery early in the spring 
of 1926. 



WARNER-VITAGRAPH. 
Pampered Youth.— Did not please here 
at all. Picture awfully weak. No story 
much.— D. C. Kennedy, Electric Theatre, 
Glasgow, Mo. 

Loyal Lives— O. K. in every way- 
Conception Parish Hall, Conception, Mo- 
The Man Next Door.— Good picture 
but on account weather we just broke 
even.-C R. Tapp, Electric Theatre, 
Clayton, Kas. 

Where Men Are Men, William Duncan 
ami Edith Johnson— Here is another one 
of Vitagraph's good pictures, one that 
was liked by our patrons.— C R. Tapp, 
Electric Theatre, Clayton, Kas. 

Code of the Wilderness, John Bowers 
and Alice Calhoun— Best western to 
date if action and little comedy is wanted. 
Boost it— Leo S. Bucher, Palace Theatre, 
Powersville, Mo. 

West of Arizona.— A splendid picture, 
just the kind ray crowd liked. Had plenty 
of pep— clean, just a real good picture- 
—Clarence Stevens, Amusu Theatre, Ar- 
chie, Mo. 




August 22, 1925 



THE REEL JOURNAL 



Page Forty-one 



ST. LOUIS NOTES. 

(Continued from page 39.) 

The Lyric Theatre, West Terre Hautt 
111., has been taken over by E. G. Mus 
ser. 



"Sunshine Sammy" of "Our Gang" 
comedies made a personal appearance at 
the Booker Washington Theatre, Twen- 
ty-third and Market streets, St. Louis. 
Mo., the week of August 8. 

Sammy's real name is Frederick Ernest 
Morrison and he was given a great hand 
by the members of his race who patron- 
ize the Booker Washington. 

Bill Collins of the shipping department 
of the local Universal office is receiving 
congratulations over the arrival of an 8- 
pound son and heir. His wife for several 
years worked for the local F. B. O. 
office. 

WOODY DISCUSSES GUARANTEE. 

(Continued from page 35.) 

walking out later through a loophole or 
technicality. That's exactly why I'm lay- 
ing a special stress on the negative side 
of this proposition instead of coming out 



in blazing language with a lot of verbiage 
and persiflage. 

"And the point I want to emphasize 
above all others is that Associated Ex- 
hibitors does not guarantee individual 
pictures. I've seen all of our first ten 
releases for the 1925-19211 season and 
personally I consider them good, trust- 
worthy pictures. But I'm not guaran- 
teeing what the box-office results would 
be from playing them individually in 
theatres of different classes and clientele 
throughout the country. 

"If there were any individual in the 
world w'ho could say with definiteness, 
m advance, that a certain story, 
made in a certain way, under cer- 
tain direction and with a desig- 
nated cast would be generally successful 
at the box office, then the issuing of 
guarantees would be simple. But the 
known fact of the matter is that every 
production is to a certain extent an ex- 
periment. There are many pictures made 
every year which the producers and 
directors confidently and honestly expect 
to bring large revenue, but which really 
are not as profitable to exhibitors, dis- 
tributors or producers as productions 
which are much less pretentious. Hence, 
so far as relationships of the exhibitor 



and the distributor are concerned, the 
only fair method is to figure results on 
a basis of averages. 

"I think it also should be clear that 
a theatre which insists upon previewing 
before buying does not read, and is not 
entitled to, a guarantee. It has hap 
pened in my personal dealings that an 
exhibitor and I have differed in opinion 
about the value of .i picture. He may 
concede it is a pretty good production, 
but may have doubts about whether it 
will appeal to his special patronage. 
Knowing what the picture is doing na- 
tionally, and feeling that the exhibitor is 
mistaken in his contention, 1 have not 
infrequently given individual picture 
guarantees. But cases of this sort are 
very different. Guarantees such as these 
are given to effect sales in the face of 
honest belief that the pictures ought not 
to be used. I certainly would not give 
a guarantee to an exhibitor who had 
seen a picture and 'bargained for it on 
a basis of what he considered it to be 
worth. Nor do I imagine for a moment 
that any reasonable buyer would expect 
such a concession. 



H Two cents per 

m word payable In 

H ndvance. No nd-i 

s accepted for leas 

g than 50c. 

Il 



THE CLEARING HOUSE 



SELLS 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles, 



BUYS 



Rates for others 
gpacfa furnished! 
on request. 



IIIIIIIIIIIUI!lllllill!llllllll!!lllllll!l||||llllilllllll!lllll iIIIIIIIn:!!;:!::,!,,,,!!!,!!!!!],,^,;!;,:.; ::,:,: '''.li:;! .!• i,i 



THEATRE SKATS WANTED. 
Want I,."HMJ used opera chairs; will pay 
catch for .seats in uootl condition. What 
have > ou i Send full particulars and de- 
scription lor quick action, also state price. 
Box It, care The Heel Journal. I*:.t-S-29 

For Sal<- — Only theatre in town of 1200; 
seat) uc: capacity 200 J reason for selling;, 
have "Hi. i business; Nix-room flat above 
theatre. Address Box -0,">. Lanesboro. 
Minn. P3t — 8-20 

Attention Exhibitors! (I STER'S LAST 
EIGHT — the greatest wild west five-reel 
feature ever filmed is now available at 
your nearest exehanjte. Ask for it — It's 
i he hi&TRest clean -up in the country. 
WESTERN EEATl RE FILMS, 730 S. 
\\ ahiish A venue. < 'liicago. 111. PUt-S-a i! 

USED VENEER and I 'pholstereil thea- 
4'ltatrs. Lovi * r ees. t '. <-. Uemcl 
Str, So. Hra e St.. Chicaso — P3t — 8-23. 

GUARANTEED — Vi H. P.. 110 \o\t t 60 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and sen- 
erators, etc. Ba rgalns on electric fans. 
General Distributing; Co., Security Storngre 
RIdg:., Ii. Minn. — C6t — S-30. 

THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known instruments as Wurlitzer, See- 
burg;. Foto-Player and others on spe- 
cially low terms. 

J. W. JENKINS SONS* VI 'SIC CO.. 
1015 Walnut, Kansas Citv, Mo. 
We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. Write 
for catalog: and our special <t"fer. ti 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, moit any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

For Sale — One Fort Wayne Compensarc. 
Cost new $80. sale price $50. One elec- 
tric sign. Art glass, cost $125, will sell 
for $35 One piano, cost s^oo. sell for $50. 
—A, E. .larboe. Royal Theatre, Cameron, 
Mo. tf 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Dougla. Bldg. 
Kuim City, Ms Lo. Angsle., Calif. 



EXHIBITORS!!! 
Take no chances when they obtain the 
services of 

BILLY ANDLAUER. 
:tI2 Ozark lildg. Kansas City. Mo. earn- 
er a inn n for Pnthe News and tlie Newmnii 
Theatre on siieelal pictures for this ter- 
ritory. YVrite for particulars. Ask the 
nr.El JOURNAL too! C6t— 8-30 

At Liberty — Operator six years experi- 
ence. Any equipment. Union. Married 
.••nd reliable, do anywhere. State all in 
first letter. — Lawrence H. Hand, 521 N. 

11. -i In St., Mitchell, S. D. Pit — 8-13 



-isas.Cijr 

En^ravimjfc 
Colorplate Co 

8" and Walnut ■ Kansas Glr 

Main4707 

Halftones Color Plates 
Zinc Etchings; 



BIG SEVEN AND FIVE-REEL FEA- 
TI RES — Westerns, Comedies, Gump Car- 
toons, International News Reels. Road 
Shows our specialty. Bargain lists free. 
NATIONAL EO.l'11'.MENT CO.. 40i> West 
Michigan St., I In huh. Minnesota. 

p:it — s-i;!( 

Theatre Organist, experienced, wishes 
position. Familiar with both unit and 
straight organs. Address Organist, 57-7 
Richmond 1 venue. Dallas. Toy. P3t-S-'J5 

Opportunity is pounding on your door! 
Double your bank account with CI S- 
TER'S LAST FIGHT! Now selling state 
rights. WESTERN FEATl RE FILMS. 
730 S. Wabash Avenue, Chicago. 111. 
Pit — S122 

BANNERS SIGNS. SIIO-CARDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, wc will make yon a six foot 
banner, cloth, for Ml cents, any wording, 
one ll.lv service, e. o. d. if desired. 
HUME COLOR-SPHVY SYSTEM 
Idle Hour Theatre Bldg. Seymour, Mo. 

Pit— 8-22 

Wanted — 300 used opera chairs Im- 
mediately send best cash pr!ce and state 
condition. A. B. McCiilloiigh, Neosho 
Falls Kansas. l'-'t — Aug. 20 

For Sale — Big 1925-26 Road Show — 
SHE PLAYED AND PAID, reiected by 
the Chicago Censor Beard, to be shown 
to adults only. Here is a clean-up. 
brothers, get busy. Bargain price $90-00. 
a full and complete l'nc of advertising 
available free. Send small deoosit, bal- 
ance C. O. D. subject to exa-ninat ! on. E. 
Vbrnmson ir>.°,2 S. Albany. Chicago, Ilk 

Pit — 8-22 



Attention Exhibitors! Do not throw 
> our good money away by buying new 
equipment. Trnde in your old mach'nes 
for rebuilt Simplex, satisfaction guar- 
anteed. AVe also luvo b'g bargains in 
the line of Motio- raohs and Powers. 
Is- d chairs always on hand. Western 
Feature Films. 730 S. Wabash Vve.. Ch : - 
»,■ Pit— 8-°° 
elwo. III. , * IT ^-— 

Ittention lo Ro il Shows! Wc have 
the hlire-est line-up of new and used 
films that we are now selling at big 
bargain prices. Send for our list. AY A - 
HASH FILM EXCHANGE, 7!!0 S. Y\n- 
bash Ave.. Chicago. III. Pi* — 8- — 



"One of the finest ever 
shown on the screen of 
the American Theatre! 

Says Salt Lake Tribune 






American Features 
"The Scarlet West" 



After seeing "The Scarlet West," which 
opened yesterday at the American Thsa 
tre for an extended engagement, one feels 
a new respect for the motion picture art, 
for here is entertainment par excellence. 
And it also demonstrates the superiority 
of the screen over the speaking stage. 

Bearing the First National trade mark, 
which has come to mean the best in 
photoplays. "The Scarlet West" reaches 
epic heights in its masterful portrayal of 
that most dramatic of eras in American 
history — the winning of the west from 
the Indians. The producer, Frank J. Car- 
roll, and the director, John Adolphi, are 
to be complimented for the skill with 
which they have breathed the spirit of 
romance and adventure into this remark- 
able production. 

Our blood ran faster as we beheld the 
mighty battles between Indians and 
American soldiers, with thousands of com- 
batants taking part in the battles; we 
gasped with awe at the magnificent 
scenery unfolded upon the silver sheet; 
we shuddered with horror at the plight 
of the hero and heroine, and we gloried 
with the lovers in the culmination of 
their romance. 

Seldom have we seen a picture which 
wove such a spell about the spectator and 
held his attention so raptly. 

Great credit is due to the splendid 
work of the east. Clara Bow is in- 
imitable as the flirtatious daughter of 
General Kinnard. Robert Frazer, as an 
educated Indian. forgetting the blood 
barrier in his love quest, gives a startling 
performance; Robert Edeson is excellent 
as the irascible general; Johnnv Walker 
as the suitor gives his usual polished 
portrayal. Equally as capable is the re- 
mainder of the cast, including Walter 
McGrail. Gaston Glass, Helen Ferguson, 
Ruth Stonehouse, Martha Francis and 
Florence Crawford. 

This pulse-quickening photoplay is one 
of the finest ever shown on the screen 
of the American theatre, and we be- 
lieve you will enjoy it as much as we did 



NOW READ THIS! 

BOWERSOCK THEATRE 
Lawrence, Kas. 
Mr. Tom Byerle, 
First N'ational Pictures, 
1712 Wyandotte St., 
Kansas City, Mo. 

Dear Mr. Byerle: I am now playing THE SCARLET WEST 
at the Bowersock Theatre, and it is pleasing all classes and doing an 
excellent business in the face of severe hot weather. I want to con- 
gratulate First National for delivering a picture of this type right now 
when we need money- 3 etters and need them bad Most Companies 
hold their Big Pictures until fall. "THE SCARLET WEST" is un- 
questionably one of the best western pictures ever produced. 

Sincerely yours, 

GLENN W. DICKINSON, Manager. 



Great Guns! one 
couldn't ask for a 
better audience re- 
action than this ! 




!A Hoi national Picture 



You Bet* It's a FIRST NATIONAL PICTURE 



ST. LOUIS 

llnrry Weiss, Mjcr. 

S319 i •.! 



KANSAS CITY 

T. O. Byerle. llgr. 

1?12 Wyandotte St. 



ANSAS CITY 



ST. LOUIS 





ACE 
Goes To The 
MOVIES 



NEWMAN. 
(JICTI RJE — -sireet of Forgotten Men." 
STAR — Percy Mnrmont. 
h:\TKHTAl\ME\T — Splendid. 
REMARKS — And a Harry Langdon 
corned; that's n wow! 



(Review of "Forgotten Men") 



Also on the Newman's program this 
week is a comedy which balances the 
program very nicely. It's a Harry 
l.angdon comedy. Langdon is due to 
take his place soon alon^ with the 
best of them as a comedian and this 
picture lias two reels full of laughs, 
really hearty laughs. 



This Proves That Langdon Can Make the Toughest Critics 
Laugh at His Funny Gags — Then You Can Imagine the Howls 
of Laughter That Are in Store for You Whenever Langdon 
Plays Your Town. 

Harry Langdon Comedies Are Just One Unit of Pathe's 1925- 
26 Line Up — Here Are the Rest: 

OUR GANGS— €HARLIE CHASE, CLYDE COOK, ALICE DAY, RALPH 
GRAVES, MACK SENNETTS, GLENN TRYON, ROACH STARS, 
CHARLIE MURRAY. 

BEST BY TEST— BETTER SIGN UP NOW! 

Pathe Exchange, Inc. 



to 



KANSAS CITY — 111 W. 17TH ST. 

I IT I : II so\, Manager 




AUGUST 29, 1925 T 7"°' ,a ' s / 



^^ 



Published Every Saturday by 

REEL JOURNAL PUB. CO. 

MiinufnetnrertT ] : vilui nee 




ST. LOUIS — S3I0 OLIVE ST. 



T. G. MEYERS, Manager 



Announcing 



A SERIES OF 



6 



Epics of Frontier Days 

THE FIRST RELEASE 

"With Buffalo Bill 
on the U. R Trail" 

FEATURING A GREAT CAST 

Roy Stewart Cullen Landis 

Sheldon Lewis H. B. Walthall 



The Great Buffalo Stampede 

The Pony Express 

The Covered Wagon Train 



SEE 



to be Released Soon by 

STANDARD 

Film Exchange 



111 W. 18th St. 



Kansas City, Mo. 



August 29, 1925 



THE REEL JOURNAL 



Page Three 



Gentlemen-Here's the Best 'Bow-Wow' 
Star this industry has ever seen! 



MYSTERY, 

ROMANCE, 

AMBITION, 

INTRIGUE, 

LOVE, 

HATE, 

LOYALTY, 

SACRIFICE. 

ISN'T THAT 
ALL IT 
TAKES? 



Opens 
at the 
Pantages, 
Kansas City, 
in September. 




featuring 

Thunder 

THE MARVEL DOG 



IF IT'S A DOG PICTURE YOU WANT, THAT WILL MAKE 'EM TALK FOR WEEKS- 
GENTLEMEN, IN THIS STIRRING DRAMA, IT HAS ARRIVED— WRITE FOR DATES. 



Midwest Film Distributors, Inc. 



130 W. 18th St. 



E. C. RHODEN, Mgr. 



Kansas City, Mo. 



Page Four 



THE REEL JOURNAL 



August 29, 1925 



Ask the Exhibitor Who's Played 'Em! 

He'll tell you they're 100% attractions 



Keep a Weather Eye 
for These: 

"A MAN OF IRON" 

Starring Lionel Barrymore 

"SUNSHINE OF PARADISE 
ALLEY" 

David Kirkland Production 

"MIDNIGHT GIRL" 

Lila Lee and Gareth Hughes 

"ROMANCE OF AN 
ACTRESS" 

Hunt Stromberg Special 

FOR EARLY RELEASE 

24 FELIX CARTOONS 
26 KRAZY KAT CARTOONS 
30 ALICE COMEDIES 
All One-Reelers 



"THE MIDNIGHT EXPRESS" 

Elaine Hammerstein, Wm. Haines, Lloyd Whitlock, 
Phyllis Haver, Bertram Grassby, Jack Richard- 
son and George Nichols. 



"AFTER BUSINESS HOURS" 

Lou Tellegen, John Patrick, Phyllis Haver, Elaine 
Hammerstein and Lee Moran 



"WHO CARES" 

Dorothy Devore, Wm. Haines, Wanda Hawley, 
Beverly Bayne, Charlie Murray, Vola Vale, 
Vera Lewis, Lloyd Whitlock, Ralph Lewis. 



"FIGHTING THE FLAMES" 

Wm. Haines, Dorothy Devore, Sheldon Lewis, David 

Torrence, Charlie Murray, Wm. Welch and 

Frankie Darro 

"THE FOOLISH VIRGIN" 

Elaine Hammerstein, Robert Fraser, Gladys Brock- 
well, Phyllis Haver, Roscoe Karns and 
"Spec" O'Donnell. 



"A FOOL AND HIS MONEY" 

Madge Bellamy, Wm. Haines, Stuart Holmes, Alma 
Bennett, Eugenie Besserer, Charles Conklin. 



"THE PRICE SHE PAID" 

Alma Rubens, Frank Mayo, Wilfred Lucas, Wm. 
Welsh, Eugenie Besserer, Lloyd Whitlock. 



'ONE GLORIOUS NIGHT" 

Al Roscoe, Phyllis Haver, Freeman Wood 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



115 West 17th Street 
Kansas City, Mo. 



August 29, 1925 



THE REEL JOURNAL 



Page Five 



"One of the Best Attractions Available" 

Says C. W. Goodell, Pastime Theatre, Ottawa, Kans. 



"The Best Dog 
Star in the 
Business" — 



Rin-Tin-Tin 



IN 



Tracked 
in the 
Snow 
Country 1 



PASTIME THEATRE, 
C. W. Goodell, Mgr. 

Ottawa, Kans., August 12, 1925. 
Warner Bros.-Vitagraph, 

Kansas City, Mo. 
Gentlemen: 

Attention Mr. C. A. Schultz 
We have just completed a VERY SUCCESSFUL 
RUN of your picture, "TRACKED IN THE SNOW 
COUNTRY", with Rin-Tin-Tin, WITHOUT A 
DOUBT THE BEST DOG IN THE BUSINESS. As 
you know we booked this picture for a three-day run, 
but owing to the phenomenal business and wonderful 
comment from our patrons, we held it over for a 
fourth day, the business building each day. We con- 
sider this picture one of the best hot weather at- 
tractions available, and there is no question as to 
the box office drawing power, in view' of the record 
we made, in spite of the city being in the midst of 
an epidemic of infantile paralysis and on the verge 
of closing the theatres, which naturally kept many 
people from attending, especially among the children 
who are our strongest boosters for Rin-Tin-Tin. Ex- 
h-bitors can get back of this picture just as strong 
as they wish, knowing that it will please each and 
every one of their patrons, and the box office will 
smile. 

Yours very truly, 

(Signed) C. W. GOODELL, 
CWG:C. Pastime Theatre 



IT'S A 





Classic of the Screen 

19th and Wyandotte C. A. SCHULTZ, Mgr. Kansas City, Mo. 



r»ge Six 



THE REEL JOURNAL 



August 29, 1925 




Annual Greater Movie Season 

Favored by K. C. Exhibitors 



BEN SHLYEN 

Pnbllsher and Editor 

C. C. Tucker. Aot. Mgr, 

Circulating in Missouri 
Kansas, No. Oklahoma 
V" Arkansas, West 
Kentucky, West, Ten- 
nessee, So. Illinois anil 
8. W. Indiana. 

Every Sntlirtlny by 
HEEL J O U R N A I 

PUBLISHING CO. 
Mniiufaeriirers Kxrlmnjr 'J 

KnnRfia <"ity, Mo. 



Downtown Theatre 
Suburban Result 



Returns Big While 
s Are Indirect. 



Setting the Pace 

Pictures may come and pictures 
may go, but "The Ten Command- 
ments" will go on forever! 

This we say with due respect to 
Tennyson and with sincere regard 
to the motion picture achievement 
of recent years. We shall not at- 
tempt to review this masterful 
production and extol its merits 
in this department, as space be- 
fitting it is not sufficient and we 
fear that our store of superlatives 
might be lacking. Rather, we shall 
let the record it is scoring at the 
Royal Theatre in Kansas City this 
week speak instead. 

Opening on Saturday "The Ten 
Commandments" broke the record 
for the house set by "The Covered 
Wagon". And in spite of a differ- 
ence of 15 degrees in temperature 
the first three opening days as 
compared with the time "The Cov- 
ered Wagon" played the Royal, this 
production played to more people, 
each day's attendance surpassing 
that of the previous day. The 
Monday matinee set a new matinee 
record for the house and Tuesday 
with a temperature of 103 degrees, 
business still continued to pile up 
and a larger record set. At noon 
on this same day a line extended 
from the box-office to Eleventh 
street, 220 feet from the theatre, 
waiting to get in! 

This achievement should speak 
volumes. It is as fine a tribute as 
any picture should want — shatter- 
ing attendance records during the 
hottest weather Kansas City has 
had in seven years! 

This record is also significant of 
another thing. It proves that 
there is such a thing as big busi- 
ness in summer weather; that 



That the theatres in the downtown dis- 
trict of Kansas City have shown excel- 
lent returns from the Greater Movie Sea- 
son advertising done here, while the sub- 
urban houses .have not shown such defi- 
nite results is shown in a survey just 
made by The Reel Journal. However, 
all theatre managers thought the move- 
ment very much worth while. 

The results had by the following repre- 
sentative theatres is a good indication of 
the general effect of the Greater Movie 
Season advertising done here, as their 
patronage covers all sections of the city. 

"Our business during the Greater Movie 
Season was 40% larger than it was dur- 
ing the same period last year," said 
Samuel Carver, manager of the Liberty 
Theatre. 

Earl Cook, manager of the Pantages 
Theatre, stated that he could not give a 
definite percentage of increase, but busi- 
ness had been good and he was very 
much in favor of the movement. 

"The business at the Newman Theatre 
during the campaign increased 25% over 
last year," said Bruce Fowler, manager. 
He was, of course, very much in favor 
of the continuation of the movement. 

William J. Jacobs, manager of the 
Royal, said that theatre had an increase 
of 20% above last year's receipts during 
the Greater Movie Season advertising 
campaign. He felt that the movement 
was a very good thing. 

At the Warwick Theatre, T. Q Aiken, 
temporary manager, stated that theatre 
had no definite results, but was in favor 
of the movement. He also said there had 
not been enough advertising. 

"We had an increase of approximately 
35% on last year's figures, and think the 
Greater Movie Season celebration very 
much worth while," said Jack Quinlan, 
manager of the Mainstreet Theatre. 

R. Finklestein, manager of the Apollo 
Theatre, declared his house had no difi- 
nite results, and felt the movement would 
have been more effective had the adver- 
tising been more extensive. He advocated 
the use of a parade in the campaign. 

At the Belmont Theatre, Ed Grogger, 
manager, felt the movement worth while, 
but reported no definite results. 

Jack Roth, manager of the Isis Thea- 
tre, said the campaign helped business, 
but did not bring a definite percentage 
of increase. He was in favor of the 
continuation of the movement. 

The manager of the. Benton Theatre, 
Mrs. J. W. Watson, declared business had 
been good. 

W. O. Lenhart, manager of the Lin- 
wood Theatre, reported no definite re- 
sults, but felt the movement was worth 
while. 

really bier, really worthwhile pic- 
tures will get business any time. 
Cecil De Mille and Paramount 
have given the world a production 
that will never d ; e, that will live 
on through the a°;es as a classic 
many attempts will be made to ex- 
cell, but few, if any, will surpass. 



"COHEN MUST GO"— 
BIECHELE. 



Representative From Kansas Says M. I» 
T. O. A. Head Blocks Progress. 



R. R. Biechele, of the M. P. T. O. of 
Kansas and Missouri, states that the or- 
ganization will never get anywhere as 
long as Sidney Cohen remains at the 
helm. 

"The antagonism now prevalent blocks 
all possibilities of accomplishment," de- 
clared Mr. Biechele in Minneapolis whei-e 
he stopped while motoring home. 

He further stated that Mr. Cohen 
should resign. 

Biechele is incensed over the action in- 
volving Glenn Cross, stating that the 
latter only said he would not serve un- 
less expenses were guaranteed with 
Cohen moving that the resignation which 
was never tendered should be accepted. 
Biechele is still heart and soul with Al- 
lied. He expressed 'a-musement over 
what he termed "Cohen's unmasking 
speech", pointing to it as further proof 
that Cohen must go. 



Standard Has Epic 
Westerns With Stewart 

After screening the first two of the 
Roy Stewart Specials "With Buffalo Bill 
On the U. P. Trail" and with Kit Car- 
son in "Over the Great Divide", the 
Standard Film Exchange is announcing 
in this issue another addition to theii- 
pretcntious western program for 1925-26. 

The cast of players in these pictures, 
in addition to Roy Stewart, include such 
well known players as Henry B. Walthall, 
Cullen Landis and Sheldon Lewis. 

"The buffalo stampede in "On the U. 
P. Trail" taken on Antelope Island in 
the Great Salt Lake is an outstanding 
thriller that will be long remembered," 
says Jack Langan, manager of Standard. 



* LOOKS LIKE THEY'RE "THE * 

* WINNERS." 

* Rather consistent it is how Kan- * 

* sas City keeps distinguishing her- * 

* self in this film business. We got * 

* a look at the confidential sales re- * 

* port issued by First National this 

* week, and here's the way the stand- * 

* ings appeared: 

* Curran, first; Lowry, second; * 

* Craddock, fifth; Cass, sixth; Zim- * 

* mer, thirteenth; Schiller, thirty- * 

* fourth ; Warner, sixty-eighth, and * 

* Jack Moore, one-hundred fifteenth. * 

* Schiller, Warner and Moore * 

* would have shown higher stand- * 

* ings but for the fact that they have * 

* been doing special work, according * 

* to Tom Byerle, manager. * 

* The standings of 133 First Na- * 

* tional salesmen were shown. 

***** + ** + ** 



August 29, 1925 



U 



THE REEL JOURNAL 



Page Seven 



because I realize its box-office value 

even for a town as small as mine" 



Doesn , t 

this 

just 

about 

cover 

everything 

you, 

as an 

exhibitor, 

could 

possibly 

demand 
? 



That's what F. C. Bingham, owner and manager 
of Royal Theatre, Gait, Mo., says in a letter about 
the Metro-Goldwyn product. 

And he says some other things, too! 
Here are the high lights of his letter, dated 
August 5, 1925: 

1 thank you and your office for the excel- 
lent service given me during the life of my 
contract with you." 

and this 

"As to your pictures, they have made 
me money — and are as good as any I have 
ever used." 

and this 

"Their physical condition has been 
above the average among films I have 
used." 

and this 

"My dealings with you have been en- 
tirely satisfactory." 



additional reasons why 




hldivyn 



"The Talk of the Industry 



CHAS. WERNER, 
Resident Manager 
3328 Olive St., 
St. Louis. 



J. E. FLYNN, 

District Manager 



C. E. GREGORY, 

Resident Manager, 

1706 Wyandotte 

Kansas City, Mo. 



Page Eight 
SHORT FILM BRANCH HERE. 

St. Louis and Kansas City to Have 
Short Reel Exchanges. 



THE REEL JOURNAL 



The Short Film Syndicate will have 
exchanges in Kansas City and St. Louis 
within the next sixty days. The Syndi- 
cate lias at present 116 releases for 1925- 
1926, but expects to have about 150 be- 
fore its schedule is completed. 

Included in the product handled by 
the company is a series of Mutt and 
.Jeffs, seven of which are completed, an 
Adventure series and a series of two- 
rcelcrs from Edward Venturini. A deal 
is under way for a group of two-reel 
comedies to be made by a well known 
figure in the comedy field. 



"Strongheart" Series for 
Associated Exhibitors 



"Strongheart," the noted canine star, 
has been loaned to Associated Exhib- 
itors, Inc.. by Miss Jane Murfin, sole 
owner and manager of the dog, in ex- 
actly the same way as a loan would 
be made of a human star who happened 
to be under contract to another pro- 
ducer or distributor. 

It was necessary to make this trans- 
action as Miss Murfin was actively 
engaged with writing work for which 
she had contracted. 



Screen Tests to Be Made 
In K. C. for Comedians 



The Century Comedy Company has 
arranged with S. Carver, manager of 
the Liberty Theatre here, to search 
Kansas City for comedy types to enter 
the slapstick motion picture field. Film 
tests of applicants arc to be made dur- 
ing the next two weeks. 

Mr. Carver has been instructed to 
look for persons with droll or eccentric 
features. The applicants will be re- 
quired to perform comedy antics be- 
fore the camera and may wear any 
make-ups or costumes they desire. The 
film test-, will be made in a private 
studio and shown on the screen at the 
theatre. The best tests will be sent 
to Hollywood, -where the winners will 
be selected. 

The screen tests, which arc to be 
used for the first time as a method of 
obtaining comedians, will begin Mon- 
day. Fifteen applicants have been 
scheduled. 



Richard Dix Appears in 
Person Here at Royal 



YEAR'S RUN FOR "BEN HUR." 
A contract which calls for the 
run of one or more years of the 
film production, "Ben Hur," at one 
theatre was signed recently by 
Louis B. Mayer and Sid Grauman. 
The agreement was signed at the 
"set" used in the picture for the 
Circus Maximus, for which Metro- 
Goldwyn Distributing Corporation 
has leased forty-five acres of 
ground and which will require two 
months to build. 



Frank Harris Now Pathe 
Western District M'g'r. 



Frank Harris, formerly branch man- 
ager at St. Louis for Pathe Exchange, 
Inc., has been made Western District 
manager for that company. This posi- 
tion was left open by the resignation of 
William A. Jenner. the Los Angeles 
branch manager, wdiose position was 
filled by \V. S. Wessling, who did the 
work which was taken over by Mr, 
Harris August 17. 



P. D. C. PREMIERES IN WEST. 

Several Producers Distributing Cor- 
poration releases will be given their 
premiere presentations at the Forum 
Theatre in Los Angeles beginning Au- 
gust 22. 

The first will be "Hell's Highroad" 
from the new Cecil B. de Milk- studio. 
This will be followed by "The Coming 
of Amos," then "Seven Days," and- the 
third will be either "The Road to Yes- 
terday" or "Without Mercy." 



Hall Theatre, Columbia, 
Mo., Being Altered 



The Hall Theatre. Columbia, Mo., is 
being altered. Not only is the inside 
being redecorated, but the outside will 
be changed, so that the Hall will have 
an entirely different appearance. Also. 
a cooling system is to be installed. 

Ornamental art glasses, reshaping anil 
repainting of the ceiling, and a new or- 
chestra pit. are the principal parts of 
the work being done on the interior. 
There will be a new canopy in front of 
the theatre which will contain seventy- 
five lights placed behind special chipped 
glass to give a diamond-like effect. 

The contract calls for the work to be 
finished by August 20. and the theatre 
will open sometime between then and 
September 1. 



Richard Dix made a personal appear- 
ance recently at the Royal Theatre 
during that theatre's presentation of 
"The Ten Commandments," in which lie 
has a prominent part. 

He declared that he was tired of 
winning film fights and wanted to be 
the loser once in a while. 

Mr. Dix admitted to the audience that 
this was his second personal appear- 
ance and - his bashfulncss tended lo 
pro\e it. 



Isis Celebrates Its 

Seventh Anniversary 



August 29, 1925 

EDITORIAL COMMENT FOR 
GREATER MOVIE SEASON. 



The editorial comment which the 
Greater Movie Season movement is re- 
ceiving in many of the most influential 
newspapers throughout the country is 
not only a great help to box-office re- 
sults, but will be of lasting benefit to the 
moving picture industry as a whole, and 
will provide unqualified answers to criti- 
cism. 

The fact that the movement has not 
only absorbed the photoplay pages and 
news columns, but has brought forth very 
favorable expressions of editorial opinion, 
is of great importance to everyone con- 
nected with the film business. 

Will H. Hays, president of the Motion 
Picture Producers and Distributors of 
America, continues to receive news of 
the sustained success of Greater Movie 
Season by exhibitors who arc participat- 
ing in the celebration. 



During the showing of the Ernst 
Lubitsch production of "Kiss Me Again." 
which was used by the Isis this week 
in its anniversary program, the famous 
waltz was played as its dramatization ap- 
peared on the screen. 

The Trianon Ensemble, widely known 
as a broadcasting orchestra, and Helen 
Swan, soprano, were featured on the 
stage during the entertainment. 



Many Westerns Based On 
History in Production 



American history, particularly that part 
dealing with the development of the 
West, is being drawn upon by motion 
picture producers as the basis for many- 
future specials. The following is a list 
of the more important western pictures, 
cither in work or planned for release be- 
tween now and shortly after the first of 
the year : 

"The Pony Express" and ''The Vanish- 
ing American" will be released by Fa- 
mous-Players Lasky Corporation in Oc- 
tober and November respectively. 

First National Pictures, Inc., has ready 
for release, "The Scarlet West", featur- 
ing Custer's last stand; "Winds of 
Chance", for fall release, and "The Splen- 
did Road", which will be ready for dis- 
tribution December 13, are two other 
westerns from that company. 

A story, dealing with the construction 
of the first transcontinental railroad, un- 
der the title of "The Iron Horse", will 
be released by Fox Films Corporation 
October 4. Fox also has "As No Man 
Has Loved", for distribution September 
13, and "Three Bad Men'', now being 
produced. 

"The Last Frontier", which concerns 
the last stand of the Indians against the 
whites, will be released by Producers 
Distributing Corporation about the end 
of the year. 

A special, originally called "The Pony 
Express", which will be renamed, is now 
in production for spring release by Uni- 
versal Film Exchange, Inc. Another 
western by that company is "The Calgary 
Stampede", which will lie ready for dis- 
tribution January 1. 

Warner-Vitagraph is producing "The 
White Chief", a story of Oklahoma In- 
dians, oil and white settlers. 






Off to a flying start— PARMOUNT'S GREATER FORTY! 
"THE LUCKY DEVIL" shown to mid-winter business in early August at the 
Newman, Kansas City, and hailed as the greatest auto-race thriller ever 
made. Richard Dix in Class AA as a star. 

"NIGHT LIFE OF NEW YORK" knocks 'em cuckoo at Newman, Kansas 
City and Missouri, St. Louis, and it'll do the same for you. 
"STREET OF FORGOTTEN MEN" shown and hailed as another "Miracle 
Man." 

"THE TEN COMMANDMENTS" now playing capacity at advanced admis- 
sion at Royal, Kansas City. 



NoW WATCH / 



"IN THE NAME OF LOVE." With Greta Nissen, about whom they're all 
raving. Ricardo Cortez. Wallace Beery. Raymond Hatton. The Sweet- 
heart Special. Something easy to sell the public. 

GLORIA SW ANSON in "THE COAST OF FOLLY." And what a Gloria! 
Gowns — what gowns! Comedy. Society. Palm Beach. From a best-selling 
novel. Allan Dwan, producer. Luxury! Something easy to sell the public. 

"NOT SO LONG AGO." Gay romance of young New York. Betty Bronson 
("Peter Pan"). Ricardo Cortez. Sidney Olcott ("Little Old New York"), 
producer. Big stage play. Something easy to sell the public. 

ZANE GREY'S "WILD HORSE MESA." Man, how good this one is! 
Shades of "Thundering Herd" and all other Zane Greys — this one has 'em 
stopped! Jack Holt, Noah Beery, Billie Dove, Doug, Jr., 5,000 stampeding 
mustangs. Something easy to sell the public. 



i^} (to p^. 



^s?* 




Page Ten 



THE REEL JOURNAL 



August 29, 1925 



"Custer's Last Fight" 

Re-Edited and Re-Issued 



The Western Feature Film Company 
of Chicago, 111., announces that it is 
releasing "Custer's Last Fight," a 
Thomas H. Ince special production 
which is being made available to ex- 
hibitors through exchanges in their ter- 
ritories. 

It will be recalled that when this 
production was first released it was 
quite a sensational box-office success 
and, according to announcement, it has 
been completely re-edited and made 
even more attractive its re-issuance 
than it was when it was originally re- 
leased. 

At the present writing the distribu- 
tion of this film has not been placed 
with any of the local exchanges. How- 
ever, exhibitors desiring to book it may 
communicate direct with the Western 
Feature Film Company, which is located 
at 738 South Wabash Avenue, Chicago. 



CHANCE 



"The Lucky Devil" 

Approved at Wichita 

That "The Lucky Devil," a Paramount 
production, has a very popular appeal 
is shown by the following review which 
was printed in the Wichita Beacon 
August 14: 

"When Richard Dix backed down the 
home stretch to win the Nampa sweep- 
stakes. $10,000, and a beautiful girl, the 
audience at the Miller all but clambered 
upon the stage to kiss the hero. The 
beautiful girl, however, seemed to be 
doing the job for them in a wholly 
satisfactory fashion. 

"'The Lucky Devil' is one of those 
pictures based on the great American 
theory that you can do anything with 
a little nerve and a lot of luck." 



tame 




HEADQUARTERS 

For Exhibitors and Film Men 

HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




EXCHANGE p 
9* 



,<fW| 

exchJ 



'cMovinbAlonj^ 
Movie Row© 



Harry Hollander, formerly manager 
for Universal Film Exchange in Kansas 
City, has been made manager of the 
Warner Bros, exchange in Buffalo, N. Y. 

* * » 

The Metro-Goldwyn exchange here 
has received a print of "Romola," a pic- 
ture which has been shown in the 
larger cities at an admission charge of 

$2.00. 

» * * 

John Creamer, manager of the New 
Strand Theatre in Chillicothe, Mo., was 
a visitor at the Kansas City exchange 

this week. 

* * « 

J. H. Kelly, formerly manager of the 
Isis Theatre in Arkansas City, Kas., and 
the Rainbow Theatre, Kansas City, Mo., 
has become a salesman at the Kansas 
City exchange for Metro-Goldwyn Pic- 
tures Corporation. 

* * * 

Messrs. Hedges and DeWolfe of the 
Apex Theatre, Jamesport, Mo., were in 

town this week. 

* * * 

B. Wagner, owner of the Beldorf 
Theatre, Independence, Kas., was in 
Kansas City this week. 

* * * 

When Earl Cunningham, exploiteer at 
the Kansas City exchange for Famous 
Player-Lasky Corporation, went to To- 
peka, Kas., Monday to meet the Para- 
mount star, Adolph Menjou, he failed 
to find that worthy actor. Mr. Cun- 
ningham blames the Western Union for 

his fruitless journey. 

* * * 

H. L. Karr, owner of the Strand Thea- 
tre of Monett, Mo., and a chain of other 
houses, has acquired a theatre at Pierce 

City, Mo. 

* * * 

The following exhibitors were in town 
this week : J. H. Thomas, Novelty Thea- 
tre, Winfield, Kas.; Sam Blair, Majestic 
Theatre, Belleville Kas.; and Messrs. Ga- 
briel and Austin of Garden City, Mo. 

* * * 

John J. Gilmore, an exploitation man 
from the home office of Fox Film Cor- 
poration, is in town working on the ex- 
ploitation of the Fox production, "The 
Iron Horse," a story of the first trans- 
continental railroad, which will have its 
opening in Kansas City at the Liberty 
Theatre September 5. 

* * * 

The Optimist Club of Kansas City met 
with exhibitors in a meeting and luncheon 
at the Kansas City Club Friday and 
i.i -.iter Movie Season was formallj ap- 
proved by the club. 

* * * 

Miss Emma Victs. chairman of the 
Kansas Stair Censor Board, was honored 
this week when word was received in 
Kansas City that she had been elected 
Most Worshipful '.rand Matron of the 
Grand I hapter of the Order of tin- 1 i 
em Star at Toronto, Canada. 

* * * 

W. C. Haines, formerly with Goldwyn 



and Selznick here and recently a sales- 
man for First National in St. Louis, has 
come back to town. Haines will be a 
member of Universal's sales force. 
"Nothing like the old home town and old 
friends," he says. 

* * * 

Ed. Frazier stopped over for a day 
on his way back to Pittsburg, Kas., after 
a clean-up in Florida real estate. 

* * * 

Ben Blotcky, branch manager for Para- 
mount, has returned from a brief vaca- 
tion in Iowa. 

* * * 

Earl T. Cook, new manager of the 
Pantages Theatre, Kansas City, con- 
cluded that a little publicity to start his 
reign would not be amis^, so he staged 
a free performance for newsboys of the 
Kansas City Star. He obtained the de- 
sired publicity — plenty of it — it is need- 
less to say. 

* * * 

An average of thirty-eight essays a 
day is being received by Miss Katherine 
I'rosser, motion picture editor of the 
Kansas City Star, in conjunction with the 
.11 conte t on Greater Movie Season, 
sponsored locally by a committee of ex- 
hibitors and exchange officials. 

* * * 

An aged man stood near the ruins of 
the Gillis Theatre, Kansas City house 
which was destroyed by an explosion re- 
cently. Tears were in his eyes. He was 
William Terrell. For forty years Terrell 
had been a watchman at the house, which 
is now a mass of twisted steel and bricks. 

* * * 

O. H. Lambert, wdio was a salesman 
it the Kansas City exchange for Goldwyn 
before the Metro-Goldwyn merger, has 
been transferred from his position as as- 
sistant manager at the St. Louis exchange 
of Metro-Goldwyn Pictures Corporation, 
to the Kansas City branch of that com- 
pany as assistant manager here. He will 
begin work in this city August 24. 

* * " * 

C. D. Hill, district manager for 
Producers Distributing Corporation, was 
at their Kansas City office this week. 

* * * 

K. I.. McLean, district representative 
for Producers, was here this week. 

* * * 

C. A. Schwann, formerly with Vita- 
graph in St. Louis, is now a salesman 
for Producers Distributing Corp. in Kan- 
sas Ctiv. 

* * * 

Miss Esther Westhoof is filling the 
I ion at the Fox exchange here left 
vacant by Miss Corrinne Donnan, who 
was temporarily employed to do the 
work of Miss Ruth Gershon until that 
\ iung lady recovers from a recent op- 
eration for appendicitis. When Miss 
Gershon returns, Miss Westhoff will be 
i etained as a billing clerk. 

* * * 

x i V Levy, manager of the Kansas 
Citj branch of Fox Films Corporation, is 
in Kansas on a tour through the territory. 



August 29, 1925 



THE REEL JOURNAL 



Page Eleven 





Disregard the 




Cut out the talk 






Promises, 




About First Run 






The Beautiful 










Press Sheets 




and Prestige 




AND REMEMBER M f n V* JF 

YOU'RE SAFE ONLY KAAI/ ° Pprf fiPfTlJI flTO 


f 


WHENYOU DUUli n ■ CI Ivl IIK1IICI2 


• 










THE P. D. C. PROVEN 




THE BIGGEST VARIETY 






SPECIALS 




GROUP IN THE INDUS- 
TRY TODAY. 






"CHARLEY'S AUNT" 




"Her Own Free Will" 






Syd Chaplin 




Helen Chadwick, Holmes Herbert 






"Her Market Value" 




"Not One To Spare" 






Agnes Ayres 




Ethel Wales, David Torrence 






"The Girl of Gold" 




"DOWN TO THE SEA IN SHIPS" 






Florence Vidor 




Special Cast 






"On the Threshold" 




"Barbara Frietchie" 






Gladys Hulette 




Florence Vidor, Edmund Lowe 






"Friendly Enemies" 




"Siren of Seville" 






Weber & Fields 




Priscilla Dean 






"Crimson Runner" 




"Ramshackle House" 






Priscilla Dean 




Betty Compson 






"Beauty and the Bad Man" 




"The Wise Virgin" 






Mabel Ballin 




Patsy Ruth Miller, Matt Moore 






"STOP FLIRTING" 




"CHALK MARKS" 






John T. Murray, Wanda Hawley 




Special Cast 






"The Awful Truth" 




"Another Man's Wife" 






Agnes Ayres 




James Kirkwood, Lila Lee 






"Private Affairs" 




"Legend of Hollywood" 






Gladys Hulette, Mildred Harris 




Percy Marmont, Zazu Pitts 






"Grit 




"House of Youth" 






Glenn Hunter, Clara Bow 




Jacqueline Logan 






"Hoosier Schoolmaster" 




"Trouping With Ellen" 






Henry Hull, Jane Thomas 




Helen Chadwick, Gaston Glass 






"Love's Whirlpool" 




"Reckless Romance" 






James Kirkwood, Lila Lee 




5 Comedy Stars 






"Try and Get It" 




"Girl On the Stairs" 






Bryant Washburn 




Patsy Ruth Miller 






"His Darker Self" 




"THE CHORUS LADY" 






Lloyd Hamilton 




Margaret Livingston 






"Miami" 




"A Cafe In Cairo" 






Betty Compson 




Priscilla Dean 






"Wandering Husbands" 




"The Mirage" 






James Kirkwood, Lila Lee 




Florence Vidor 






"What Shall I Do?" 




"Let Women Alone" 






Dorothy Mackail 




Pat O'Malley, Wanda Hawley 






"HOLD YOUR BREATH" 




"Welcome Stranger" 






Dorothy Devore, Walter Hier-s 




5 Dramatic Stars 






"Another Scandal" 




"OFF THE HIGHWAY" 






Lois Wilson 




Special Cast 





ASK ANY EXHIBITOR YOU KNOW WHAT HE THINKS ABOUT THE PRODUCERS— GET THE 

FACTS— THEN YOU'LL BUY. 



Producers Distributing Corporation 



KANSAS CITY— 111 West 18th St. 
LOUIS REICHERT, Branch Manager. 



OKLAHOMA CITY— 108 So. Hudson 
E. S. OLSMITH, Branch Manager 



ST. LOUIS— 3312 Lindeil Blvd. 
CD. HILL, Branch Manager 



Pay;e Twelve 



THE REEL JOURNAL 



August 29, 1925 




CHAS. BESSENBACHER, Mgr. 

Independent Film Corp., 

115 W. 17th St. Kansas City, Mo- 




Seven Big Inde 

A Veritable Arm 
READY TO I 

£>OME years ago, the exhibitor made the charge 
■ ^ that the Independent exchange was unable to 
^^ offer him first class service. He asserted that he 
could not obtain shipments satisfactorily, nor adver- 
tising accessories. 

Today, the scenes have changed. A remarkable 
development has been seen in the states' rights distrib- 
uting field since that first humble start some years ago. 
Slowly, but surely, the independent exchangeman has 
repaired his fences. He has known all the time that 
he must back up his product with satisfactoiy service,] 
that he must obtain more prints — more advertising ac- 
cessories — better booking efficiency. 

Gradually, the independent exchange has gained 
more support and more revenue. In giving satisfac- 
tory service, the states' rights organizations have been 
successful in building up a steady clientele which is 
continually expanding. Today, the seven big Inde- 
pendent exchanges of St. Louis and Kansas City take 
pardonable pride in pledging to their trade a brand of i 

ASSOCIATED INDEPENDENT FILM EM 



JACK LANGAN, Mgr., 

Standard Films 

111 W. 18th St- Kansas City ,Mo. 



4 





BOB WITHERS, Mgr., 

Enterprise Dist. Corp. 

115 W. 18th St. Kansas City ,Mo. 



Cl^cJfe 




August 29, 1925 



THE REEL JOURNAL 



Page Thirteen 






ent Exchanges 

\change Workers 
YOU WELL! 

ervice and efficiency of distribution which is not ex- 
elled. From weakness has come strength through 
heer merit of product and purpose. 

On this page are the photographs of the managers 
f the Independent Exchanges of St. Louis and Kansas 
|!ity. These men are experts in the distribution of in- 
ependent product. Their knowledge of the needs of 
le theatres and audiences of this territory has been 
btained through years of experience. 

Through these men, the independent theatres of 
lis territory are offered 572 Independent Pictures for 
le 1925-26 season. They have made this tremendous 
ariation of product possible. They stand ready to 
jrve efficiently, courteously and understandingly the 
iistant needs of the hundreds of independent theatres 
l this great Middle West. 

These executives are the independent exhibitor's 
closest business associates, obligated to give better 
«rvice through unity of purpose in the high name of 
^dependence. 

5 OF ST. LOUIS AND KANSAS CITY 




HARRY HYNES, Mgr., 

St. Louis Film Exchange, 

3334 Olive St. Louis, Mo. 






JACK UNDERWOOD, Mgr. 

Enterprise Dist. Corp., 

3320 Lindell St. Louis, Mo. 



There men are leading the 
fight for your Independent 
Theatre. 

YOU SHOULD KNOW THEM, 
YOU SHOULD GIVE THEM 
YOUR SUPPORT. 



BARNEY ROSENTHAL, Mgr., 
Columbia Pictures Corp., 
3317 Olive St. Louis, Mo. 



eo<s^^!j 



Page Fourteen 



THE REEL JOURNAL 



August 29, 1925 



EQUIPMENT NEWS. 

* D. Filizola of the Empress Thea- * 

* tre, Fort Scott, Kas., recently in- * 

* Called two Motiograph Deluxe Ma- * 

* chines, according to C. H. Badger, * 

* Stebbins Motion Picture Supply Co. * 

* Kansas City distributor. * 

* . * 

* Heywood Wakefield Theatre * 

* seating has been installed in the * 

* Vista Theatre, a new Kansas City * 

* suburban house. * 



* The Royal Theatre, one of Para- * 

* mount's downtown first run Kan- * 

* sas City houses, has recently in- * 

* stalled Peerless low intensity re- * 

* flector arc equipment. This equip- * 

* ment is handled in Kansas City by * 

* the Yale Theatre Supply Co. * 

* * 

* In order to guarantee that every * 

* film be in first class condition, the * 

* Kansas City exchange for First Na- * 

* tional has installed a new cleaning * 

* machine with which they intend * 

* to clean every film after it has * 

* been run. * 

* , * 

* The Yale Theatre Supply Co. re- * 

* ports a sale of two new Simplex * 

* Projectors witli incandescent lamp * 

* equipment to Chas. L. Fisk of the * 

* Opera House, Butler, Mo. * 



* J. Means has bought Simplex * 

* equipment with Peerless low inten- * 

* sity arc lamps for a new theatre * 

* which is now being built between * 

* 39th and 40th streets on Prospect. * 
*********** 

Exhibitors May Still 
Join G. M. S. Movement 



Although the national campaign for 
Greater Movie Season is well under way, 
it is not too late for exhibitors to join 
in the movement. Several cities will not 
begin their drives before September, and 
many centers are only just now prepar- 
ing to hold the celebration. 

The Hays office will maintain an or- 
ganization to serve individual localities 
where the celebration is planned for 
later in the year- Press books, publicity 
material and full campaign data will be 
made available at any time, upon applica- 
tion to Jerome Beatty, Director Greater 
Movie Season, Motion Picture Producers 
and Distributors of America, Inc., 469 
Fifth Avenue, New York City. 



J. A. Epperson, Kansas City manager 
for Pathe, who has returned from a two 
week trip through the territory, reports 
that business has greatly improved at 
most of the shows in this section. 




26 Pictures Under Way 
at M.-G.-M. Studios 

No less than twenty-six pictures are 
at this moment going through the 
processes incidental to that labor known 
as production. There are fifty-two in 
all. Some are taking form in the 
continuity department, some are being 
adapted, some are being cast, some are 
being directed and some titled and 
edited. It's surprising that systemati- 
cians have not tried to worm the secret 
out of the production department of 
how things are done at the Metro- 
Goldwyn-Mayer studios. There's a 
valuable lesson for them there, if they 
can think fast enough. 

After two years or more "Ben-Hur'' 
is just approaching its climax. Gen. Lew 
Wallace hardly dreamed when he wrote 
his celebrated novel that it would be 
necessary to lease property worth $3,- 
000,000 to Westview Park, Calif., real- 
tors, in order to build the Circus Maxi- 
mus sets for the chariot races. One 
hundred and ten weeks is quite an en- 
gagement to Director Niblo and Ramon 
Novarro. 

But to change the subject to new- 
comers, there is Al. Raboch, whom 
Harry Rapf has just signed to direct 
Rex Beach's "The Auction Block." Al- 
most simultaneously Mr. Rapf signed 
Hope Loring and Louis Lighten, the 
leading scenario team of the movie 
colony, to adapt the novel and write 
its continuity. 

Reaching the final stages .with the 
eclat that was predicted for it is "The 
Big Parade,'' which Laurence Stallings 
(Co-author of "What Price Glory?") 
wrote for the valuable talents of John 
Gilbert. King Vidor is its director. 
Another one for King Vidor to direct 
will soon be ready in "La Boheme," 
Lillian Gish's first production under 
the M.-G.-M. banner, on which Ed- 
mund Goulding has just completed the 
adaptation. John Gilbert will play op- 
posite Miss Gish in this screen version 
of the celebrated operatic stand-by. 

Edmund Goulding is putting the fin- 
ishing touches on his "Sim -Up," featur- 
ing Conrad Nagel and Pauline Starke. 
"Sally, Irene and Mary," purchased by 
the Metro-Goldwyn-Mayer Company, has 
been adapted with the same celerity 
by Hope Loring and Louis Lighton, and 
has been allotted to him as his next 
directorial work. 

And Joseph Von Sternberg, who with 
one hand is looking after the final 
details of "The Exquisite Sinner," for 
which he wrote the scenario as well as 
directed Conrad Nagel and Renee 
Adoree, is starting Mae Murray in 
"The Masked Bride" with the other. 
Basil Rathbone, the John Barrymore 
of England, has been signed for an 
important role in that production. 

From the hinterlands some sixty-odd 
miles from Kingman, Arizona, word 
comes that Buster Keaton will soon be 
homeward bound, carrying a plenitude 
of canned comedy called "Go West," 
written by himself in collaboration with 
Ravmond Cannon and Lex Neal. 

Then, to jump about 7,000 miles from 
Arizona to France, there is also word 
that Rex Ingram is well in advance 
of his production schedule on the 
Ibanez novel, "Mare Nostrum", in 
which Alice Terry and A.ntonjo Moreno 
have the stellar roles. 



Kate Jordan's novel, "Time, the Come- 
dian", featuring Mae Bush, Lew Cody 
and Gertrude Olmsted, is nearing com- 
oletion by Robert Z. Leonard. Richard 
Connell's "A Little Bit of Broadway," 
for which Pauline Starke has been cast 
in the leading role, is being started by 
him. With two productions to think 
about, he has insatiably begun prelimi- 
nary work on "Paris," Carey Wilson's 
original story for which Erte, the 
movies' most munificently paid fashion 
creater is designing sets and costumes. 
Pauline Starke and Lew Cody will 
feature in "Paris.'' 

Frank Borzage is perfecting "The Cir- 
cle," adapted from W. Somerset Maugh- 
ham's stage play. And Tod Browning 
is performing a like duty in behalf of 
"The Mystic," which he also wrote. 
Eleanor Boardman heads the cast of 
the former production and Aileen Prin- 
gle and Conway Tearle of the latter. 

William Wellman is just a little be- 
hind them, production charts reveal, 
with "I'll Tell the World," which was 
formerly known as "Don Quixote, Jr.,'' 
by George Scarborough and Annette 
Westbay. George K. Arthur, Gertrude 
Olmsted and Charlie Murray have the 
foremost places. 

Hobart Henley has finished Norma 
Shearer's first starring vehicle, "A Slave 
of Fashion," and is starting the pic- 
turization of Cosmo Hamilton's "An 
Exchange of Wives," with Eleanor 
Boardman, Lew Cody and Renee Adoree. 

"Dance Madness", too, is in its em- 
bryo state. S. Jay Kaufman wrote it 
and Max Marcin adapted it. It will 
have Aileen Pringle and Lew Cody in 
the leading roles. 

Mont a Bell is directing Marion Davies 
and Conrad Nagel, et. al., in "Lights of 
Old Broadway,'' Lawrence Eyre's story. 

"The Midshipman," directed by Chris- 
ty Cabanne and starring Ramon No- 
varro, is nearing the production port. 
Novarro has lately been changing from 
nautical to Roman garb to alternate in 
"The Midshipman" and "Ben Hur" 
scenes. 

The Franz Lehar operetta, "The Mer- 
ry Widow," with Mae Murray and 
John Gilbert awaits only some minor 
transpositions by Eric von Stroheim 
before it is announced for release. The 
same may be said for a new Elinor Glyn 
production about jvhich there is con- 
siderable secrecy. 

From the Scandinavian sector of the 
Metro-Goldwyn-Mayer studio it is re- 
ported that Victor Seastrom is working 
dJigently on "The Tower of Lies." Lon 
Chaney and Norma Shearer are in it. 
Meanwhile Benjamin Christianson is 
starting "The Light Eternal,' a story of 
his own creation and adaptation. 

The youngsters of the stud ; o, Jackie 
Coogan and Sally O'Neill, age 11 and 
16 respectively, are competing with their 
elders in activity. On July IS Jackie 
put into effect his new M.-G.-M. con- 
tract by starting "Old Clothes," with 
Eddie Cline directing And Sally O'Neill, 
as vivaciously Irish as her director, 
Marshall Neilan, is making good the 
fame predicted for her in "Mike," writ- 
ten bv her discoverer-director. 



"POLLY" ROLE TO BEBE. 

Bebe Daniels has been selected to plav 
the title role in "Polly_ of the Ballet," 
the Paramount production which Wil- 
liam de Mille is to direct for Famous 
Players-Lasky Corporation. 




EBApictures spell success -*Vv-; 



STILL MORE EVIDENCE! 

rhese Big Time Showmen*- 

G. L. HOOPER and M. W. JENCKS 

Operating the National Theatres Co. 
TOPEKA, KANSAS 

Have Signed Contracts for 

F. B. O'S Gold Bond Specials-- 100 Per Cent 



'DRUSILLA WITH A MILLION" 
'IF MARRIAGE FAILS—?" 
'PARISIAN NIGHTS" 
"KEEPER OF THE BEES" 
"THE LAST EDITION" 
"WHEN LOVE GROWS COLD" 



"A POOR GIRL'S ROMANCE" 

"FLAMING WATERS" 

"HAPPINESS" 

"THE MIDNIGHT FLYER" 

"ISLE OF RETRIBUTION" 

"THE FUTURITY WINNER" 



C^s? 



"DRUSILLA WITH A MILLION 

NOW PLAYING 
Palace Theatre, Wichita, Kas., One Week 
Liberty Theatre, Kansas City,Mo., One Week 

— It's a Gold Bond Special! 

FILM BOOKING OFFICES 



>* 



Snower Bide;., Kansas City, Mo. 
S312 Olive Street, St. Louis, Mo. 



106 So. Cross Street, Little Rock, Ark. 
127 So. Hudson, Oklahoma City, Okla. 



Page Sixteen 



THE REEL JOURNAL 



August 29, 1925 




THE picture in the lighter vein 
seems to be the one that is la- 
vorcd by the public. Recently "111 Show 
You the Town", Universal special, 
starring Reginald Denny, drew big busi- 
ness at the Liberty in Kansas City. And 
reports from everywhere show it to be 
a drawing card of first water that is 
not only "getting them in", but pleasing 
them in great gobs after they do get in. 
More recently than this "The Lucky 
Devil", a Paramount picture, starring 
Richard Dix, played at the Newman Thea- 
tre — just two weeks ago, to be exact. 
Here's a picture — an audience picture! 
With Dix stepping into the shoes of the 
late Wally Reid and doing so admirably. 
"The Lucky Devil" is a Byron Morgan 
auto racing story. If Reid were living 
he probably would have been cast for 
the featured role. It's a typical story of 
the type he had appeared in and which 
earned for him such great popularity. 

Dix does Wally's stuff very cleverly 
and should, through this effort, win a 
great following. The story is not stereo- 
typed. There are many new twists and 
turns — even in the race, where Dix's car 
comes in winner "in reverse", after he's 
stripped his gears. There's a lot of ac- 
tion and comedy and it's about the 
smoothest thing I've seen in a long time. 
Newman audiences "ate this up" and 
business was better than good. 

Peppy stuff; action stuff seems to be 
in the cards. Let's have more of it. 



Mainstreet Theatre has "The Lady Who 
Lied", First National release with Lew'.s 
Stone, Virginia Valli and Nita Naldi. Busi- 
ness is good, as always, at the Main- 
street The picture is an adventurous 
romantic story with its settings appro- 
priately adventurous and romantic. Lots 
of love and gush, well acted by the stars. 
Good audience stuff. The ladies will 
' gobble it up. 



Good double bill getting business at 
the Liberty. But I don't like double pro- 
grams, personally. "The Storm" with 
House Peters, Universal, re-issued, is one 
of the features. "When Baxter Butted 
In", Warner Bros., with Matt Moore 
and Dorothy Devore, clever melo-comedy, 
is the other. Either one of these pic- 
tures should get business as the main 
feature. But double programs are too 
long. 



Pantages is showing "Back to Life", an 
\ ociated Exhibitors release with Patsy 
Ruth Miller. I like Patsy, so I liked the 
picture. Fair entertainment. Fair, but 
interesting plot. Somewhat of a war 
story in which hero, supposedly dying, 
tells his buddy to take care of his wife 
when he pets brick home. The buddy 
does as requested, but falls in love with 
the lady. They get all ready for the 

i Ming, and then the "dead one" walks 
home. But it all ends happily with 
everything as it should be. 



95% Key Towns St. Louis Warner Bros. Buy 
District Use P.D.C. Group Piccadilly Theatre 



"Ninety-five per cent of the key towns 
in the St. Louis territory have been 
closed on the 1925-26 group from Produc- 
ers Distributing Corporation," says C. D. 
Hill, District Manager for Producers," 
who was in Kansas City this week.. 
Eighty per cent of the key towns in the 
Iowa territory have also been closed. 
Ihe standing in the Kansas City district 
will not be announced until after this 
week. 

Skouras Bros., who own a chain of 
theatres in St. Louis, have booked the 
entire P. D. C. product for first run at 
their new Grand Central, West End Lyric, 
Kings, Capitol, and Rivoli Theatres. 

"The new P. D. C. group is going into 
the biggest and best theatres in the di- 
vision," concluded Mr. Hill. 



Pathe's "Play Ball" Has 
Over 100 Bookings Here 

"Play Ball", the serial released by 
Pathe Exchange, Inc., which shows the 
New York Giants in action, already has 
more than one hundred bookings in this 
territory, according to J. A. Epperson, 
manager at Pathe's Kansas City branch. 

Through its national exchange system, 
Pathe is to have 300 prints of Harold 
Lloyd's "The Freshman" ready for re- 
lease September 20. 



F. B .O. HAS BURLESQUE ON "DR. 
JEKYL AND MR. HYDE." 

With the announcement that Famous 
Players-Lasky Corporation are about to 
reissue one of their most successful pic- 
tures, "Dr. Jekyl and Mr. Hyde", the 
vehicle which is considered John Barry- 
more's greatest artistic achievement, it is 
particularly interesting to note that Film 
Booking Offices is about to release a 
burlesque on Stevenson's masterpiece en- 
titled, "Dr. Pyckle and Mr. Pryde" with 
Stan Laurel playing the dual role enacted 
in the feature length photoplay by Mr. 
Barrymore. 



"10 Commandments" 
Over "Covered Wagon" 

"The Ten Commandments", a Para- 
mount production, played to over 1,800 
more people during its first three days at 
the Kansas City Royal Theatre than "The 
Covered Wagon" showed to during the 
same period of time at the same house. 

Considering the unfavorable weather 
here this week and the great popularity 
of "The Covered Wagon", this is indeed 
a noteworthy record. 



H. W. Peters, home office representa- 
tive for Pathe who has charge of sales 
for "The Freshman," has gone to Dallas, 
Tex., following a short visit here. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask f->r, but it's the rnly 
reliable nid you ct-n give your musicians 
to help put the picture over. 



The Piccadilly Theatre at Broadway 
and Fifty-second streets, New York City, 
has been purchased by Warner Bros- 
The purchasers took official possession 
of the house last Tuesday. They would 
not make public the consideration in- 
volved in the deal. 

George H. Dumond, head of the War- 
ners' theatre department, will be the new 
managing director. 

Mr. Dumond stated that the name of 
the house will hereafter be Warner Bros. 
Piccadilly Theatre. There will be a 
number of changes made in the appear- 
ance of the interior. 



T. O. Byerle Announces 
First National Releases 

T. O. Byerle, manager of the Kansas 
City exchange of First National Pictures, 
Inc., has announced release dates for the 
following pictures: 

"The Knockout", a drama of the north, 
featuring Milton Sills, to be released 
August 23; the Norma Talmadge starring 
vehicle, "Graustark". for which the re- 
lease date is August 30; 'Shore Leave", 
featuring Richard Barthelmess, to be 
ready for dsitribution September 6; 
"What Fools Men", to be released Sep- 
tember 13; the Metropolitan drama, 
"Classified", featuring Corinne Griffith, 
for which the release date is September 
20, the Samuel Goldwyn drama, "The 
Dark Angel", to be ready for distribution 
September 27; "The Pace That Thrills", 
to be released October 4, and the Johnny 
Hines comedy, "The Live Wire", which 
will be ready to release October 11. 



Order of Warner Bros. 
First Eight Announced 

"The first eight of Warner Bros, 
forty productions on their 1925-26 pro- 
gram," says C. A. Schultz, manager of 
the Warner Bros.-Vitagraph Kansas 
City exchange, "will be released in the 
order of the following list: 

'"The Limited Mail,' 'The Wife Who 
wasn't Wanted,' 'Bobbed Hair,' 'Below 
the Line,' 'Rose of the World,' 'His 
Majesty Bunker Bean,' 'The Man on 
the Box/ and 'Satan in Sables'." 

This list, covering a wide field in 
theme, character of entertainment and 
personality of stars, is typical of the 
entire forty on the Warner schedule 
for the coming season. 



POLICE DOG WITH UNIVERSAL. 

Muro, a celebrated Belgian police dog, 
will be featured by Universal Pictures 
Corporation in a series of Jewel pro- 
ductions. 

The dog is owned by Henry Chieyssal, 
a noted trainer of Belgian and Shepherd 
dogs- The famous canine stands high in 
police records, botli in this country and 
in Europe. He holds a record for 'hav- 
ing captured a number of burglars and 
pickpockets and of saving several per- 
sons from drowning since he has been 
in America. 



Frank Cass, city salesman for Pathe, 
landed in town from a two weeks' vaca- 
tion and found the thermometer at 102. 
"Can you beat it?" said Frank. 






BN 



/ 



Star, story, production, title— give you a four-ply box- 
iffice wallop in this one! 

Exhibitors who arc playing the Evelyn Brent pictures 
know that she has won her place among the really big 
favorites. This story is absolutely different to anything 
she has done and the fans are going to love her in the 
part The production is the most pretentious she has made 
and the title is filled with, the thought of romance and ad- 
venture. It's surefire box-office! 

Have you seen 



Evelyn Brent 



"SMOOTH AS SATIN" 

It's one of the big box-office hits of the season! 



m 



A 



x 



Distributed by 

Film Booking Offices of America* Inc. 

Snoner Bldgr., Kansas Ciej", Mo. 

3312 Olive Street, St. Louis, Mo. 

Ml So. Hudson, Oklahoma City, Okla. 

106 So. Cross Street, Little Rock, Ark. 



Story by 
Clifford Howard 
;illi] 
Burke Jenkins 
Continuity by 
Fred Myton 
Directed lev- 
Ralph Ince 



Page Eighteen 

Scenes From 10 Pictures 
In One P. D. C. Trailer 

A fifteen hundred foot "trailer" con- 
sisting of comprehensive scenes from 
the first ten productions to be released 
by Producers Distributing Corporations 
during the 1925-26 season will be used as 
an aid to the sales department of that 
company- 
Prints of this "trailer" will be sent to 
all P. D. C. exchanges to be screened 
for exhibitors as concrete evidence of 
the quality of the productions which 
they are now booking for future show- 
ings. 

The following pictures are the ones 
from which scenes were taken and put 
into the one fifteen hundred foot reel: 
"The Coming of Amos," "Seven Days," 
"Without Mercy," "The Prairie Pirate," 
"Hell's Highroad," "The People vs- 
Nancy Preston," "Simon the Jester," "the 
Wedding Song," "Madame Lucy," and 
"The Road to Yesterday." 



THE REEL JOURNAL 



August 29, 1925 



Warner Bros. Announce 
Changes in Titles. 

Warner Bros, have decided to change 
the titles of three pictures on their 
1925-26 schedule. The name of "The 
Easiest Road," now in production, with 
Marie Prevost in the stellar role, has 
become "Seven Sinners.'' This is an 
original story by Bradley King. The 
title of "Kentucky Hills," the adapta- 
tion of Charles A. Logue's magazine 
story, in which Rin-Tin-Tin is the cen- 
tral figure, has become "Below the 
Line," and Rex Beach's "The Barrier 
That Was Burned" will appear on the 
screen as "Barriers of Fire.'' 



Mildred Davis Again on 
Screen for Paramount 

Mildred Davis, who retired from the 
screen three years ago when she married 
Harold Lloyd, is to return to motion pic- 
ture work to play the featured feminine 
lead in "The Spoils of War," a Para- 
mount production by Famous Players- 
Lasky Corporation. 

"Spoils of War" was a Saturday Eve- 
ning Post story written by Hugh Wiley. 
The author will shortly come to Holly- 
wood to personally confer with Victor 
Fleming, who is to direct the filming of 
the picture, and Hector Turnbull, Super- 
visor of Production. 



Norman Kerry, who is being starred 
by Universal Pictures Corporation in one 
of their western productions, was seri- 
ously injured several days ago in the 
mountains near Pendleton, Ore., when 
the horse he was riding slipped and rolled 
on him- He has been taken to the hos- 
pital at Universal City. 

It is reported that Hoot Gibson will 
take his place in the picture. 




You Pessimists, Ask Yourselves This Question— If 

You Should Quit the Show Business, Could 

You Find Something Else as Good? 

By Harry Weiss, Mgr. St. Louis Branch 
Assoc. First National Pictures, Inc. 



WITH all the cackle about hard 
times in the exhibition business, 
it really hands a person the laugh, 
when you analyze the remarks of the 
average exhibitor about how this busi- 
ness is going to the bow-wows. We 
give ourselves absent treatment because 
we think that if we tell the exhibitor 
business is bad we are playing on his 
sympathy. This was started by the 
salesmen some time ago and the ex- 
hibitor was quick to learn the lesson, 
but he retaliated by telling the exchange 
men how bad business was, undoubtedly 
to play on the sympathy of the ex- 
change boys, with the result that we all 
join in the chorus and sing the "Blues." 




HARRY WEISS 

I know of more than one exhibitor 
who when he has a good day's business 
is thinking of buying out his competitor, 
and when he has a bad day's business 
wants to sell out to the highest bidder. 
Things Were "Plum to H— 11." 

I was in a town the other day, where 
an exhibitor told me that things were 
going "plum to hell," and less than five 
minutes afterwards he refused $20,000 
in cash for his holdings, which did not 
cost him $10,000 and which besides 
showed him a yearly profit of another 
$10,000 — all of which makes me ask 
myself, "What's it all about." 

Long ago I learned that in this busi- 
ness your profit cannot be figured by 
the day. You have got to make it by 
the year. Why should an exhibitor 
sing the "Blues" during June, July and 
August? You never hear the ice man 
or the ice cream dealer complain the 
other nine months of the year, when 
ice cream and ice are the least of the 
used commodities. 

Few Theatres for Sale. 

The percentage of houses for sale in 
the Motion Picture Business is less by 



a great deal than in any other line of 
business, so it is not consistent to 
imagine that business is as bad as we 
try to make ourselves believe. 
*********** 

"In the show business, there is * 

* no asset. Our beautiful organ as * 

* a second-hand proposition is next * 

* to nothing, our beautifully uphol- * 

* stered chairs are no good as a * 

* second-hand proposition and with * 

* the sloping floor in our theatre, we * 

* can hardly rent it for a garage. * 

* Therefore, our only asset is good * 

* will and there is only one way to * 

* secure good will, whether we show * 

* pictures in a barn or in a palace. * 

* and that is to give our patrons the * 

* best music there is and the best * 

* productions that we can afford 

* to buy. Combine these two items 

* with good projection and good 

* musicians and your house will 

* prosper as you know it is now 

* prospering, just as naturally as 

* you and your family go to the cor- 
ner grocer because he sells qual- 
ity." — Harry Weiss. 



Quit kidding the salesmen or make 
the salesmen quit kidding you. Nothing 
succeeds like success and you will be 
Letter off shouting optimism than pessi- 
mism. If you can't do this, why not 
•tpp out of the business and give some- 
one eLe a chance and ask yourself this 
nuestion, "If I start out. can I find 
something just as good?" 



Cross-Countrv Auto Run 
To Exploit "Seven Days" 



"Seven Days," Al. Christie's newest 
feature comedy for Producers Distribut- 
ing Corporation, will be put before the 
public in an unusual way the end of this 
month by a cross-country automooile run 
in which an attempt will be made to make 
the trip from Hollywood to New York 
in seven days. 

A feature of the "Seven Days" trip 
across the country will be unusual pub- 
licity by newspapers which are being_ of- 
ficially appointed as checking stations 
for timing the route. These newspapers 
will conduct contests for their readers 
to guess the exact hour, minute and 
second at which the speeding car will be 
checked into town- Prizes are being of- 
fered by Al. Christie to the winners of 
each of these contests. 

Prints of "Seven Days" will be carried 
and previews arranged for the leading 
exhibitors in the various towns along the 
route of the tour. 



TURPIN IN "HOGAN'S ALLEY." 

Ben Turpin, the comedian with the 
temperamental eyes, has been given a 
part in the Warner Bros, production, 
"Hogan's Alley." 

Monte Blue is the star in the picture. 



August 29, 1925 



THE REEL JOURNAL 



Page Nineteen 



The Fastest Growing Regional Trade Paper in the Industry! 

During the First 6 Months of 
1925, the Amount of Paid Ad- 
vertising Carried in THE REEL 
JOURNAL was 



1 42,240 



Agate 
lines 



** 



This represents 10,160 column inches, or 
338 2-3 pages, and an increase over the cor- 
responding period of 1924 of 

30 per cent 



Moving Mahomet to the Mountains" 

A PARABLE TO MOTION PICTURE ADVERTISERS 






"\TOlT remember the old parable of the Far 
East. Of the great Mahomet, who de- 
manded of his subjects that they bring 
the mountain to him. And, according to the 
parable, the wise men were called in, and it 
was decided that it were better to take Ma- 
homet to the mountain, since it was impos- 
sible to bring the mountain to him. 



THIS parable carries a lesson to adver- 
tisers. Would it not be relatively as 
foolish for any producer to wait for his 
sales prospects, throughout the nation, to 
come into his sales rooms? He must span 
the breach of time and distance — he must dis- 
cover a means to reach them — he must 
broadcast the message of his goodly prod- 
uct into the far corners. 



YOU CAN'T MOVE THE MIDDLE WEST TO THE DOORS 
OF YOUR SALES ROOM— BUT YOU CAN CARRY YOUR 
SALES TALK TO 2,000 THEATRE OWNERS IN THIS RICH 
TERRITORY EVERY WEEK IN 



The Reel Journal 



"THE FILM TRADE PAPER OF THE SOUTH- 
WEST" 






■ •-■* v 



Page Twenty 



THE REEL JOURNAL 



August 29, 1925 




EXPLOITATION 

IDEAS ^!1 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 




How I Took the Thunder Away From 

a County Bridge Dedication 

By J. W. Creamer, 
Cuff Enterprises, 
Chillicothe, Mo. 

Realizing the public's desire to view 
an airplane flight, John W. Creamer, 
exploiteer for the Cuff Enterprises, 
Chillicothe, recently took the thunder 
away from a county bridge dedication 
and deposited it at the doors of the 
Strand Theatre where the Paramount 
picture, "The Air Mail," was on the 
screen. 

Creamer writes : 

"Here's some dope on "The Air Mail.'' 
We played this Tuesday. July 14th, to 
the best Tuesday business in nine weeks. 

"The photo shows the lobby display 
board that I used for several days in 
advance. On it is a map of the U. S. 
Mail planes' route, and two small paper 
planes tacked on. Below is a list of 
stations, and arrival and leaving time of 
the mail planes. This I secured from 
the postoffice. 

"I got out the handbill, as we bad a 
crowd in town that day as the county 
was having a bridge dedication and old 
fashioned barbecue. It was just .the 
type of crowd that anticipated airplane 
flights as part of the program, and 1 
satisfied their desire ' (at two bits). 

"Needless to say, the wording of the 
bill kept them from throwing it away, 
and made them read it, and resulted in 
BUSINESS." 



TODAY TODAY 

Airplane Flights 

AT 2:30-7:30 & 9:00 

BY 

"THE AIR MAIL" 

Here's the Biggest and Swiftest 
Thrill Picture Ever Made! A 
Smashing Romance Melodrama of the 
Daring Pilots of the Mail Planes! 
— A Paramount Picture — 

SEE 

The Great Fight 3,000 Feet Up in Air! 
The Startling Parachute Leap — The 
Airplane Flight Through the Raging 
Blizzard. 

In addition to the Feature Picture — 
Lloyd Hamilton, the Great Laugh- 
maker, in his latest side-splitter, 
"HOOKED" 



STRAND 



10C— 25C 
CHILLICOTHE'S SHOW PLACE 



The Hand Bill That Took the Thun- 
der Away from the Bridge Dedica- 
tion. 



The display board used by Creamer in 
his exploitation of "The Air Mail." 

STATE PUTS ON UNIQUE SHOW 
FOR GREATER MOVIE SEASON. 

Patrons of Locw's State Theatre, 
Eighth street and Washington avenue, 
St. Louis, during the week of August 1 
enjoyed the unique sensation of attend- 
ing a nicklcodeon show in a million 
dollar picture palace. 

It was Greater Movie Week and Harry 
Greenman, hustling manager of Loew's 
State, in casting about for something 
different to emphasize the wonderful im- 
provements made by the modern motion 
pictures hit upon the happy idea of giv- 
ing bis patrons an old time movie show 
in addition to an up-to-the-second 1925 
brand of entertainment. 

So he booked into his house that old 
thriller of the early days, "The Great 
Train Robbery," a 2-ree~l classic turned 
out by the Edison organization when 5 
cents was the top price asked for the 
best of fillums. 

Instead of being content to throw 
"Thirty Years Ago" on his regular screen 
Greenman decided to put on the old 
classic as it was presented in its original 
form. 

A drop was arranged to reveal the 
front of the old familiar nickle odeon 
with the ticket seller's booth out in front 
and the single door entrance and exits 
on either side of the pay window. To 
give the proper atmosphere the ticket 
seller reverted to the old patter that 
lured patrons into the first picture houses. 

Then when all the audience had been 
sold the drop went up and there was re- 
vealed the interior of an old odeon, com- 
plete in every detail including the peanut 
vender, the bright exposed footlights at 
the bottom of the sheet screen. The 
audience in the odeon did their part by 
whistling, catcalling itomping their feet 
and clapping. 

The show opened with an array of the 



old type of advertising slides that were 
part and parcel of all the early shows 
and this run was finished with a slide 
showing that the operator had his union 
dues paid up. 

Then came the customary illustrated 
song by a tenor person that talked as 
much with his hands and shoulders as 
he did with his vocal chords. He seemed 
to be prime favorite with the audience 
as they gave him a great hand. 

"Thirty Years" ago consisted of close- 
ups and shots from some of the earlier 
motion pictures and then came the mas- 
terpiece, "The Great Train Robbery." 
Just as when it was first shown the 
sdreen stars and starettes received a 
generous 'bit of advice from the audience 
while the villians were booed and jeered 
as was the custom. 

In contrast with this old-timer Green- 
man put on a high class picture and 
musical program so that his patrons could 
readily see the wonderful strides that 
have been made by the industry. 

Hundreds of fans who witnessed "The 
Great Train Robbery when it was first 
shown returned to the Loew's State to 
view the old thriller once more. 



"THE HUNCHBACK" TIE-UP BY 
DAVIS FILLS THEATRE. 

Maurice Davis, with the Universal 
Pictures Corporation in St. Louis, work- 
ed out such an effective advertising cam- 
paign for "The Hunchback of Notre 
Dame" at Billv Mueller's Miller Theatre 
in Jefferson City, Mo. that the 1,23d 
seats at the Miller were filled for the 
first time since that theatre was opened 
two years ago. Considering that "The 
Hunchback" is more than two years old, 
this is an exceptional record. 

Davis used the same church-school- 
newspaper tie-up which brought the pic- 
ture such gratifying results in Southern 
Illinois. The Capitol-News, Jefferson 
City's leading newspaper, sponsored a 
Critics' Contest, with which the schools 
tied up. Two other daily newspapers, 
a labor paper, and a German paper, also 
gave ample publicity. 

At churches in and near Jefferson City, 
the congregations were urged to see the 
picture. 

Governor Sam Baker and other state 
officials were guests of the management 
at the opening night's performance. 




August 29, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS 

FILM MARKET 



Hannibal Consolidated 
Theatre Managers Quit 

It is reported from Hannibal, Mo., that 
Mr. and Mrs. C W. Lilly have resigned 
as managers of the Star, Broadway, Or- 
pheum and Park theatres of that city. 
The resignations were to take effect on 
August 15 according according to ad- 
vices reaching St. Louis. 

Details of the move have not been 
made public but it is said that John 
Price, formerly in charge of the Or- 
pheum, will assume the management of 
the consolidated theatres. 

Hannibal is a closed town, all of the 
houses there being owned by one com- 
pany. Stock is held by various business 
men of the town. It is said that there 
are two distinct groups among the stock- 
holders, one headed by Mr. and Mrs. 
Lilly and the other favoring Price. 

So far as could be learned Mr. and 
Mrs. Lilly have not sold their stock in 
the company, merely asking to be re- 
lieved of the details of management. 



Dr. Pitner Sells Rex 
Theatre to Sexton Co. 

Dr. H. R. Pitner whose experience as 
a motion picture exhibitor dates way 
back to the nickleodeon days has ar- 
ranged to sell his Rex Theatre at Fair- 
field, 111., to the Sexton Manufacturing 
Company, who also own the Pershing 
Theatre in Fairfield and Orpheum at 
Flora, 111. 

Frank B. Hocking is general manager 
of the Sexton theatrical interests. 

Dr. Pitner has been in ill health for 
some time past and was forced to give 
up active practice some two years. He 
is a fine gentleman, a friend to all the 
film boys, and they regret to see him 
getting out of the business. 

He is the father of Harry Pitner, who 
covers Southern Illinois for First Na- 
tional. 



FREE MOVIES FOR ARMY MEN. 

Col. David L. Stone, commanding of- 
ficer at Jefferson Barracks, has won his 
fight for free movies for the boys at 
the army camp. 

Heretofore only army pictures could 
be shown at the barracks theatre, but 
the boys were not satisfied with such 
thrillers and longed for the big stuff. 
In addition the rookies and regulars had 
to pay to see the shows. 

Through an arrangement made with 
the managers of the various St. Louis 
film exchanges Col. Stone has made it 
possible to give free shows of good films 
for the soldiers in the future. 



St. Louis Opera Theatre 
Example for Exhibitors 



Motion picture exhibitors who com- 
plain about poor business and lack of 
enthusiasm on the part of their patrons 
should take a page from the book of 
the St. Louis Municipal Opera Associa- 
tion. 

Although the twelve-week 1925 opera 
season at the Municipal Opera Theatre 
in Forest Park did not close until Mon- 
day, August 17, the advance sale of 
tickets for the 1925 season has already 
passed the $75,000 mark with every mail 
bringing in additional orders for season 
.md individual seats. 

The final statement as to attendance 
and cash receipts of the 1925 season is 
not yet available, but it is believed that 
the record for this year has surpassed 
that of any other season. 

The success of the St. Louis Municipal 
Opera clearly shows that the American 
public wants good entertainment and is 
willing to pay for it. The policy of the 
association is to give the best shows at 
popular prices. 



Loew's to Celebrate 

First Anniversary 

Loew's State Theatre will celebrate 
its first anniversary the week of August 
22. The house was opened on August 
21, 1924, and contrary to advance dope 
has proven a big financial success. 

Despite the hot weather of July and 
early August the bouse continues to play 
to big crowds and very often crowds in 
two capacity audiences during the course 
of an afterooon. 

The night attendance at Loew's has 
been one of the big surprises of St. Louis 
amusements. It was predicted that it 
would be impossible to get the crowds 
away from Grand boulevard at night. 
Loew's receipts have proven the fallacy 
of this contention. 

It was the sensational success of this 
house that decided Skouras Brothers to 
go ahead with their plans to build a big 
down-town first run. Their $4,500,000 
Embassador Theatre and office building 
is now under construction at Seventh 
and Locust streets. 



Motion picture exhibitors of Southern 
and Central Illinois are watching with 
interest the present wave of official sub- 
jection of the public dance halls. Many 
counties plan to close all public dance 
halls and amusement parks that permit 
dancing on Sundays. 

A recently enacted law gives the coun- 
ty supervisors jurisdiction over the dance 
halls and road houses. 



BRIGHT BITS 

and 

NEWSY NOTES 



Phil H. Heyde of the Elks Theatre, 
Olney, 111., is confined to his bed by ill- 
ness. 



"Bob" Clarke of the Opera House, 
Effingham, 111-, who underwent an op- 
eration about a month ago, is conva- 
lescent and expects to be hitting on ah 
cylinders again about September 1. The 
boys are glad to hear that he is ready 
to put on the harness again. 



Sterling, 111., is to have a new motion 
picture and vaudeville theatre. William 
Schrader of Sterling is the owner and 
plans have been drawn by Bradley & 
Bradley, Rockford, 111. The house will 
be 250 by 136 feet and one-story high. 
It will cost approximately $50,000. 



J. Baker of Baker & Dodge, owners of 
the Grand theatres at Keokuk, la., plan> 
to spend his vacation in Sota, Michigan. 



Harry Weaver of the Grand Theatre, 
New London, Mo., is going to Minnesota 
for a few weeks. 



Mrs. N. E. Fett of the Cozy Theatre, 
Kahoka, Mo., was called to her old home 
in Iowa by the death of her father 

The theatre at Wayland, Mo., has been 
closed. It is possible that it may be 
leased to new owners. 



Claude McKean, who recently was ap- 
pointed manager of the new Fox ex- 
change at Memphis, Tenn., is expected 
back in St. Louis this week. He has 
been on an extensive trip studying con- 
ditions in his new territory'. 



Ed. Solig, formerly booker for the 
Fox office at Kansas City, Mo., passed 
through St. Louis en route to Florida. 
Naturally he plans to enter the real 
estate business in that state. 



Jack Underwood of Enterprise spent 
several days in the territory. 

Visitors of the week included : Tom 
Ree, Duquion, 111.; Messrs. Reber & 
Hirsch, Pacific, Mo.; Jimmy Boyd, 
Blytheville, Ark-; Harry Miller, Festus, 
M".; A. C. Mercief, Perryville, Mo.; Leo 
Bernstein. Springfield, 111.; P. A. Peitz, 
Highland, 111., and H. E. Nelson, Quincv, 
111. 

(Continued on Page 23.) 



Page Twenty-two 



THE REEL JOURNAL 



August 29, 1925 




BOX-OFFICE 




FIRST NATIONAL 

Flowing Gold — This picture means gold 
to the exhibitor and money well spent 
to the patrons.— T. T. Bailey, Princess 
Theatre, Stairberry, Mo. 

Galloping Fish, Sydney Chaplin. — Good 
picture. Pleased about 100%. Print fair. 
Advertisement good.— C. J. Hagenmaier, 
Star, Holton, Kas. 

Flowing Gold, Anna Q. Nilsson. — One 
of the best of the season. Print, the 
very best. Advertisement fine. — S. M. 
White, American, Keytesville, Mo. 

Circus Days, Jackie Coogan. — Oh, boy! 
how the kids did enjoy it. Also pleased 
the whole house. Print good. — T. E. 
Bondurant, Doris, Ness City, Kas. 

When a Man's a Man, John Bower. — 
Everybody praised this one. Be sure 
and book it and boost it. Print good. — 
T. E. Bondurant, Doris, Ness City, Kas. 

Secrets, Norma Talmadge. — Good one. 
Norma certainly fine in this one. Every- 
body well pleased. Print good. — T. E. 
Bondurant, Doris, Ness City, Kas. 

Woman on Jury, Sylvia Breamer. — 
Pleased patrons. Print first class. Ad- 
vertisement good. — Kirby & Kirby, Elec- 
tric, Dearborn, Mo. 

Daddy, Jackie Coogan. — Very good pic- 
ture. Jackie does some good acting. 
Print good. — V. S. Bright, Home, Rock- 
villf, Mo. 

Flowing Gold, Anna Q. Nilsson & 
Milton Sills. — Print in fine condition. 
Pleased 100%.— F. R. Ensley, Brashear, 
Brashear, Mo. 

For Sale, Corinne Griffith. — Good pic- 
ture. Everyone enjoyed it. No knock 
on these kind. Claire Windsor. Print 
and advertising good. — Geo. Leathers, 
Strand, Mt. Vernon, Mo. 

Meanest Man in World, Bert Lytell. — 
Very entertaining. Picture pleased my 
patrons. Print and Advertising good. — 
Geo. Leathers, Strand, Mt. Vernon, Mo. 

Making of O'Malley, Milton Sills. — 
Went big. Had everything to please 
and did. Print and advertising good. — 
Reynolds Maxwell, Electric, Joplin, Mo. 

Necessary Evil, Ben Lyon. — Excep- 
tionally good. — H. S. Master, Royal, 
Sabetha, Kas. 

Love Master, Strongheart. — Fine pic- 
ture. Print and advertising good. — Dan 
Whitehair, Garden, Chapman, Kas. 

Playing With Souls, May MacAvoy. — 
Mighty fine picture. Good house. Print 
good. — Royal Theatre, Sabetha, Kas. 

New Toys, Richard Barthelmess. — A 
very pleasing picture. Plint and adver- 
tising good. — Princess Theatre, Stan- 
berry, Mo. 

Flowing Gold, Milton Sills. — Anyone 
playing tins picture is sure of big re- 
ceipts and pleasing their patrons. Print 
good. Advertising very good. — Princess 
Theatre, Stanberry, Mo. 

Fine Clothes, Lewis Stone, Percy Mar- 
mont. — Picture scented to please fairly 
well. Cast fine. Print and advertising 
good. — Earl Hayes, Grand, Moberly, Mo. 

In Every Woman's Life. — Picture very 
id. Print and advertising good. — 
Crane Theatre, Carthage, Mo. 

Lillies of the Field, Corinne Griffith. — 



A good picture. Pleased our people. 
Small attendance; too soon after our 
fair. We want more like this one. Print 
am! advertising good. — E. L. Valentine, 
Rivoli, Girard, Kas. 

Sundown — Play it and push it-. — T. 
T. Bailey, Princess Theatre, Stanberry, 
Mo. 

In Every Woman's Life, Virginia Valli. 
— A picture all should see. Pleased a 
good sized house. Print and advertising 
good— R. M. Funk, Rex Theatre, Ridge- 
way, Mo. 

Painted People, Colleen Moore — Good 
picture. Advertising good. First Na- 
tional's trailer worth while. — Geo. Leath- 
ers, Strand Theatre, Mt. Vernon, Mo. 

Boy of Mine. — Made a special appeal 
in parents, resulting in good attendance 
and satisfied patrons. Good for any 
house, especially small towns. — Earl O. 
i'eeler, Pastime Theatre, Protection, Kas. 

Why Men Leave Home. — The best pic- 
ture of its kind I ever saw. Pleased a 
good audience. The title of the picture 
seemed to do its own advertising. — C. H. 
Haskins, Bank Theatre, Lenexa, Kas. 

Those Who Dance. — Picture very good. 
Pleased our customers 100%. Plot fine. 
Any theatre ought not pass this one up. — 
R. E. Nichols, Strand Theatre, Osage 
City, Kas. 

The Lady, Norma Talmadge. — Very 
good. — L. J. Burkitt, Lyric Theatre, 
Morrison, 111. 

FOX 

Man Who Came Back — A so-called 
special- Lay off of this one. It's a 
joke. — T. T. Bailey, Princess Theatre, 
Stanberry, Mo. 

PARAMOUNT 

Coming Through, Thomas Meighan. — A 
real picture. Biggest crowd in three 
months. Meighan well liked here — Lyric 
Theatre, Glosco, Kans. 

Worldly Goods, Agnes Ayers. — The 
kind we want. Pleased 100%, yet the joke 
is on the male of the species. — R. M. 
Funk, Rex Theatre, Ridgeway, Mo. 

Changing Husbands — Very good pro- 
gram picture. — T. T. Bailey, Princess 
Theatre, Stanberry, Mo. 

Confidence Man, Thomas Meighan. — 
A very good program picture. Pleases 
95%. — F .0. Morris, Iris Theatre, Cim- 
arron, Kans 

Shadows of Paris, Pola Negri. — A very 
entertaining picture. Good story, fine 
action and Pola is exceptionally good. — 
W. A. Deuschlag, Strand Theatre, Ran- 
som, Kans. 

The Manicure Girl, Bebe Daniels. — 
Good. — L. J. Burkitt, Lyric Theatre, 
Morrison, 111. 

Merton of the Movies. — Fairly good 
comedy. — H. T. Nokes, Elite Theatre, 
Xixa, Kans. 

Manhattan, Richard Dix. — Mighty good 
picture. — H. T. Nokes, Elite Theatre, 
Nixa, Kans. 

MIDWEST. 

Black Lightning — Here's a knockout 
many consider better than Rin-Tin- 
Tin's best, which was "Tracked In the 
Snow Country." Simply couldn't hold 
down the kids. They tore the roof off. 
— H. G. Thacher, Lyric Theatre, Abilene, 
Kans. 



Black Lightning — Good picture — M. 
W. Hubbell, Hubbell Theatre, Trenton, 
Mo. 

Battling Brewster. — Serial starts out 
well. It has fighting, kids, dogs, comedy 
and mystery. Ought to go big. — W. R. 
Frazier, Empress, Osawatomie, Kas. 

Super Speed, Reed Howes. — This pic- 
ture pleased entire audience. Plenty of 
action and thrills. — Mrs. Marie Lucey, 
Community Theatre, Hazelton, Kas. 

Masked Dancer — Good picture of New 
York life. Husband drifts from home to 
bright lights. To win him back, wife 
enters the game and becomes a very 
popular dancer and sure has the talent. 
Man falls for her not knowing it was 
his wife. She tells him quite a few 
things that some husbands should hear. 
Another man figures in the game and 
keeps the audience in doubt as to end- 
ing. — J. H. Tharp, Crescent Theatre, 
Cherokee, Kans. 

Silent Pal. — Picture drew well consid- 
ering warm weather, and gave fine 
satisfaction. All pleased. Thunder is 
the keenest dog in the business. — W. A- 
Rogers, Colum'bian Theatre, Wamego, 
Kans. 

Speed Spook. — A good picture with 
plenty of speed. Had small crowd 
both nights. — Wayne Lemmon, Home 
Theatre, Walnut Grove, Mo. 
STANDARD. 

The Desert Rider, Jack Hoxie. — I real- 
ly believe that it is one of the best Hoxie 
pictures we have ever played. It has 
action, plenty of comedy and the story 
is good. If anyone is looking for a good 
outdoor picture they surely wouldn't go 
wrong on this Hoxie picture, "The Desert 
Rider." Hope this will enable some other 
exhibitor to make some money by play- 
ing "The Dsert Rider" as I have. — D. 
Filizola, Empress, Ft. Scott, Kas. 

Ridin' Mad, Yakima Canutt. — This 
western has plenty of good action such 
as Rodeos. This star is O. K. Print 
excellent. — D. C. Craddock, Grand Thea- 
tre, Macon. Mo. 

Full Speed. — Extra good action pic- 
ture. This star pleases everybody. — A. 
C. Hudson, Liberty Theatre, Hutchinson, 

UNIVERSAL 

Wine, Clara Bok. — Good picture but m» 
advertising available. Business poor. 
Patrons pleased. — Geo. Leathers, Strand 
Theatre, Mt. Vernon, Mo. 

WARNER-VITAGRAPH. 

Matrimonial Web. — A good picture. 
— Clarence Stevens, Anuisu Theatre, 
Archie, Mo. 

Greater Than Marriage, Lou Tellegen. 
— Nothing to this. Fair entertainment, 
but too suggestive. — W. A. Deuschlag, 
Strand Theatre, Ransom, Kas. 

Midlight Alarm, Alice Calhoun. — A 
good program, that's all. — W. A. Deus- 
chlag, Strand Theatre, Ransom, Kas. 

The Happy Warrior, Alice Calhoun. — 
Guess this might be classed a good one. 
but consider it poor entertainment and 
dose not register at box-office. — W. A. 
Deuschlag, Strand Theatre. Ransom, 
Kans. 

Age of Innocence. — Nice clean little 
picture,. Did a nice business for summer 
time- Pleased about seventy-five per 
cent.— G. E. Skelkett, Rex Theatre, Jop- 
lin ,Mo. 



August 29, 1925 



ST. LOUIS NOTES. 

(Continued from page 21.) 



GOLDMAN'S SON DIES. 

1 he St. Louis film colony was unani- 
mous in extending its sincere condo- 
lences to Mr. and Mrs. William Goldman 



THE REEL JOURNAL 

because of the death of their son, Ran- 
dolph Goldman, 11 years old. 

The little chap was injured fatally 
Wednesday, August 12, when he fell 
from a tricycle in the lobby of the Ma- 
jestic Hotel, St. Louis, where he was 
visiting with his grandmother, Mr-. 
Sophia Sievers. 



Page Twenty-three 

When lie fell his head struck the mar- 
ble lobby floor, fracturing his skull. He 
died at a hospital a few days later. The 
funeral was held on Sunday, August 16. 

Goldman is the owner of the Kings, 
Kivoli and Queens theatres and long a 
prominent figure in St. Louis film circles. 



Tito cents per 

• word payable In 

= advance. A'o nds 

| accepted for leas 

S than 50c. 



THE CLEARING HOUSE 



SELLS 



Second Ilnnd Equipment. Sents, Projector*. 
Screen.*, PLnnos, Organs, Theatres and Min- 
ed! :i neon s Articles. 



BUYS 



lllllllllllllllllllllllllllllllllllll!llllllillllllllllllllllllllll!lllllll 

Rate, for otherjj 
.pace. fnrnl.hedji 
on reane.t. s 



lllllllllllllllillllillllllllllllllililllilH I Illllllll I Illllllllllllllllllllilllllilllillllillllllllllllllllllllllllllllliiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiuf 



For Sale — 20 opera chairs costing $3.75, 
at $-. .*>. One electric sign. Art grlass, 
cost .SI 13, will sell for !ji:i5. One piano, 
cost !j!200, sell for $50 — A. i;. Jarboe, Royal 
Theatre Cameron. Mo. tf 

FOR SALE 
800 theatre chairs, in good condition, 
for sale at 95c eai-h. Also a 0x112 foot 
Sold fibre screen anil frame, used only a 
few months, $50.00. — S. E. IMrtle, Orpheum 
riicatrc. Jcrseyville. Ill l':lt. 0-5. 

THEATRE .SEATS WANTED. 
Want 1,500 used opera chairs; will pay 
cash for scats in good condition. AVhat 
have you? Send full particulars and de- 
scription for quick action, also state price. 
Rov 14, care The Reel Journal. P:U-S-29 

For Sale — Only theatre in town of 1200: 
seating capacity 200; reason for selling, 
have other business; Nix-room fLat above 
theatre. Address Box 205, Lanesbsro, 
Minn. P3t — S-29 

USED VENEER and Upholstered thea- 
chairs. Low or ees. <'. t;. Dcmcl 
845 So. sta'c St., Chicago P3t — S-23. 

GUARANTEED — Yt H. I'., 110 volt, 60 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. AVe re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
Bldg., Duluth, Minn. — CGt — S-30. 

THEATRE ORGAN BARGAINS 
Many wonderful values in such, well- 
known instruments as Wurlitzer, See- 
burg, Foto-Player and others on spe- 
cially low terms. 

J. W. JENKINS SONS' MUSIC CO.. 
1015 Walnut, Kansas City, Mo. 
"We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. AVrite 
for catalog and our special offer. ft 

EXHIBITORS!!! 
Take no chances when they obtain the 
services of 

BILLY ANDLAUER, 
312 Ozark Bldg. Kansas City, Mo. Cam- 
eraman for Pflthe News nnd the Newman 
Theatre on special pictures for this ter- 
ritory. AVrite for particulars. Ask the 
REEL JOURNAL too! COt — S-30 

BANNERS, SIGNS. SHO-CARDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
banner, cloth, for 50 cents, any wording, 
one day service, e. o. d. if desired. 

HUME COLOR-SPHAY SYSTEM 
Idle Hour Theatre Bldg. Seymour, Mo. 

Ctf— 8-29 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



For Sale — One Fort Wayne Conipensarc. 
Cost new S80. sale price SSO. One elec- 
tric sign. Art glass, cost $125, will sell 
for $35 One piano, cost $200, sell for $50. 
— A. E. Jarboe, Royal Theatre, Cameron, 
Mo. tf 



Theatre Organist, experienced, wishes 
position. Familiar with both unit nnd 
straight organs. Address Organist, 5727 
Ricl.o.oTid Uoiiiir. I):illas. Tex. P3t- S-'jr, 

BARGAIN BANNERS — Hand painted. 3 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One day 
service. Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. 18th St.. Kansas Citv, Mo. 
— tf. 



\\ anted — 300 


used opera chair/ 1 fm- 


mediately send 


licst cash price and state 


condition. A. 


II. >IeCuIloi*g;h, Neosho 


Fails, Kansas. 


VZt — A us;. 21* 



Mailing Lists 

Will help you increase sales 

f Stnd for FREE catalog plying connta 

and prices on thousands of classified 



nO 1 /, Guaranteed C <* 

yy<0 by refund ci 3 V eac!i 



BIG SEVEN AND FIVE-REEL FEA- 
Tl RES — Westerns, Comedies, Gump Car- 
toons, International News Reels. Road 
Shows our specialty. Bargain lists free. 
NATIONAL EQUIPMENT CO., 409 West 
Michigan St., Duluth, Minnesota. 

P3t— 8-29 tllimillHIiEilililllllllimmillimilllllMIIIMM 




Business Concerns. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kaniat Citj, Mo. 



340 Douglas Bldg. 
Lot Angeles, Calif. 



The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 
IIIIIIIIIIIIIIIIJIMIMIIIIIIIIIIIIMIIIIIIIIIMIIIIIIII 



isas.Gtr 

Engraving* 
ColorplateCo 

8$ and Walnut - Kansas Citv 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

"on time 



STOCK 
RO 



ft TICKETS 

PRICE 60c PER ROLL [«„»?] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c, 10c, 15c, 20c, 25c, 30c, 35c, 40c, SOc and "ADMIT ONE" 

BEST GRADE ROLL TICKET, tin. X Zin. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 
Write for Prices and Samples of Speciil hunted Roll and Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 



Heralds, 

Throw-Aways, 

Programs 

and all kinds of 
small theatre 
printing at* 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

KEtS&rc 



1 9th and Wyandotte Streets 
Kansas City - Missouri 



facts! figures! proof! 



national 
advertising - 
to YOUR 
PATRONS - 
building 
business - 
for 
the 

WARNER 

forty 

for 1925-26 

WARNERBRQC 



1,100 daily newspapers in large and small 
American cities will carry Warner advertising 
during the season of 1925-26. 

This advertising is BONDED! It must appear ?' 
scheduled. The circulation of this advertising 
totals more than TWENTY MILLION. It will 
appear in your local newspaper when you are 
plaving the Warner picture. 

This is intensive selling advertising. It is the 
Warner method of building an advance audience 
for yon, and swelling your box office returns. 

In addition, serialization of Warner stories will 
appear in newspapers throughout the country. 
By actual count 250,000 columns of newspaper 
space will be devoted to Warner serializations. 

Get the benefit of this tremendous advertising 
and publicity service ! 



Classics of the Screen V 



Watch 
the full 
details of 
Warners 
BONDED 
ADVERTISING 
coming to you 
by mail 




KANSAS CITY 



ST. LOUIS 





fZ&W* 



*«sv 



v ' * SEPTEMBER 5 1925 T " a Y ™ Iars 

Published Every Saturday by __ 

REEL JOURNAL PUB. CO. "" W 

,/s. Mnmifnotnrers* Exchange ^X^V 







, km M. Mt illlilH^ 

fai'inr MARY CARR - PRISCLLIA BONNER, - KENNETH HfUUAN v 

n u . 1VND GR£AT CAST r^J^ 



Will make millions 
for ediiHtoro 



ing are only a fraction of the number of representative theatres that have booked the picture: 



2 Weeks at THE STANTON, Philadelphia 
8 Weeks at THE TREMONT TEMPLE, Boston 
2 Weeks at THE ORPHEUM, Chicago 
1 Week at THE CAPITOL, New York 



ABERDEEN, S. I>. 

G-arrick Theatre 

U.LEXTOWX. PA. 

Orpheum Theatre 

ALLIANCE. OHIO 

Ohio Theatre 

KLI.INGHAM. N\ \SH. 

American Theatre 

BOISE. IDAHO 

I'inney Theatre 

BUTTE. MOXT. 

Rialto Theatre 

CANTON, OHIO 

Strand Theatre 

COLUMBUS, OHIO 

Dreamland Tin ii i . 

DALLAS. TEXAS 

Capitol Theatre 

DEMOPOLIS, A I. \. 

Si-Non Theatre 

DEXVER, COLO. 

American Theatre 

DETROIT, MICH. 

Broadway Strand 

Theatre 



DURHAM, X. C. 

Paris Theatre 

EASTOX. PA. 

Opera House 

FORT WAYNE, IM). 

Palace Theatre 

PORT WORTH. TEXAS 

Rialto Theatre 

GREENSBORO, ALA. 

Opera House 

CREEXSBORO. X. C. 

National Theatre 

HAMILTON. OHIO 

Palace Theatre 

HARRISBUHG, PA. 

Colonial Theatre 

INDIANAPOLIS. IXD. 

Colonial Theatre 

JOHNSTOWN, PA. 

Liberty Theatre 

KANSAS CITY. MO. 

Liberty Theatre 

LINCOLN, XEB. 

Lyric Theatre 



LOS ANGELES, t'AL, 
Forum Theatre 

LOUISVILLE, KY. 

Alamo Theatre 

MADISOX. AVIS. 

Madison Theatre 

MARION, ALA. 

Bonita Theatre 

MEMPHIS, TEXN. 

Pantages Theatre 

MILWAUKEE, WIS. 

Alhambra Theatre 

WORGANTOWN, W. VA. 

Strand Theatre 

NEW ORLEANS, LA. 

Orpheum Theatre 

OGDEX. UTAH 

Ogden Theatre 

PITTSBURGH, PA. 

State Theatre 
PORTLAND, ORE. 

Rivoli Theatre 
POTTSVILLE, PA. 
Hollywood Theatre 



PROVIDENCE, R. I. 

Fay's Theatre 

QUEBEC. CAX. 

Victoria Theatre 

ROCHESTER, X. Y. 

Fay's Theatre 

ROSWELL, X. M. 

Princess Theatre 

SACRAMENTO, CAL. 

tioddard's Theatre 

SALT LAKE CITY. 
UTAH 

American Theatre 
SAX DIEGO. CAL. 
Pantages Theatre 

SAN JOSE, CAL. 

Liberty Theatre 

SCRANTON, PA. 

.Strand Theatre 
SEATTLE, WASH. 
Columbia Theatre 

SIOUX CITY'. IOWA 

Strand Theatr.- 



SIOUX FALLS. S. D. 

Olympia Theatre 

spokaxe. wash. 

Clemmer Theatre 

SPRINGFIELD, ILL. 

Gayety Theatre 

TOLEDO. OHIO 

Rivoli Theatre 

TROY. X. Y. 

The Troy Theatre 

WASHINGTON, 1). C. 

Rialto Theatre 
WICHITA, KAX. 

Palace Theatre 

WILDWOOD, X. J. 

Blakers Theatre 

WILKES-BAHIIE PA. 

Savoy Theatre 

WINSTON-SALEM, X. C. 

Ideal Theatre 

YORK. ALA. 

Sumter Thea I re 



Over 2800 theatres have already booked the picture and we've only started. 

FILM BOOKING OFFICES OFA , N E RICA 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 S. Hudson, Oklahoma City, Okla. 
106 S. Cross Street, Little Rock, Ark. 



If you want the real Box Office Winners this season you're bound 

to do business with F. B. O. 



September 5, 1925 



THE REEL JOURNAL 



Page Three 



With one Exception— 



The Largest Saturday Receipts 

Since Armistice Day, 1922! 

THAT'S WHAT "WIZARD OF OZ" DID AT THE "PAN." 



Don't Miss It- 

CHABWCK PICTURES CORPORATION 

presents 



LFRAt-JK ait** 




ROAR5 Gf iAUGUTER 



E. T. COOK, 

PANTAGES MANAGER, 



Says 



"The picture is chock full of com- 
edy, judging from the bursts of 
laughter from our audiences/' 



"America's Finest" 

PANTAGES THEATRE 

Kansas City, Mo. 

ALEXANDER PANTAGES 
Pres. and Gen'l. Mgr. 



August 24, 1925. 
Mr. E. C. Rhoden, 

Mid-West Film Distributors, 

Kansas City, Mo. 

Dear Mr. Rhoden: 

Thought perhaps it might be of interest to you to 
know that on Saturday, August 22, the opening day of the 
"Wizard of Oz", we realized the largest Saturday net re- 
ceipts, with one exception, since Armistice Day, 1922. 

The Picture is chock-full of good, clean comedy, and 
our audiences apparently enjoy every foot of the film 
judging from the bursts of laughter. 

If the remainder of your product proves as successful 
as the "Wizard of Oz", we can consider ourselves ex- 
ceedingly fortunate in having booked them at Pantages. 

Yours for another "Wiz", 

EARL T. COOK, 
ETC-S Manager Pantages Kansas City Theatre 



WRITE OR WIRE FOR DATES 



Midwest Film Distrs., Inc. 



130 W. 1th St. 



E. C. RHODEN, Mgr. 



Kansas City. Mo. 






s-a 



11 ***** 



0)1 '*¥' 



One ° l 
„,eeW * g °\ bitnse"' ,r 'l>° oV 



*«< idea ol ^ s eason * , V tt »£#, 

cat „„ed t0 „A *e ^ 



^§£^^^ nb eene^ a t- 

ooo" c-» °;rt — ;tae^ W5 rS*"*^ Si *« 



'* i neooy l0 ,v,ist*y ' „.. e t" VoU tun« - .»rt ! .— t ,, i.» , c0n 



A. 



ii^^^no^ °f t tno- *°tfo«, 



0- one ^ ** ^ and ^ *»9 sye „ 

di«e' 






e2~fyte£isf 

absolutely smashes 
every record ever 

achieved anywhere 

&f anv time for con 

si stent Iv sure fire 

box office valines 







o 



* >»ge bix 




THE REEL JOURNAL 

G. M. S. Ball Changed 

to Convention Hall 



September 5, 1925 

Annual Paramount Week 
Begins on September 5 



-I 



BEN SHLYEN 

mbllsher and Editor 

C. C. Tncker, Aov. Mgr. 

' 'irculating In Missouri, 
Kansas. No. Oklahoma. 
Xn. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S W. Indiana. 

Every Saturday by 
•I EEL JOURNAl 

PUBLISHING CO. 
M.-iimfncriirers Exrli:in»r 

Kansa.s City, Mo. 



A Step Forward 

Universal's announcement that 
they will hold trade showings for 
the small town exhibitors, after a 
successful experiment at Creston, 
la., is indeed a progressive move. 
It has always seemed that the 
small town showman should have 
as much right as the bigger fellow 
to see the pictures that he was con- 
templating buying. 

For a long time trade showings 
of this nature have been a regular 
part of selling by the various dis- 
tributing companies in England. 
Every week a trade show is being 
held at one centralized point or an- 
other and being attended by ex- 
hibitors in these zones. 

Trade showings or previews, as 
they might be called, are no differ- 
ent than "Market Weeks" or 
"House Seasons" held by mercan- 
tile concerns, during which times 
salesmen are called in off the road 
and merchants "come to town" to 
view the various displays of the 
merchandise they contemplate 
buying for the next season. 

Buying pictures "sight unseen" 
is gradually becoming a thing of 
the past. In this day of special* 
ization, of keen competition, o* 
showmanship and merchandising, 
it is necessary for the exhibitor, as 
it is for the merchant, to know his 
goods. Haphazard buying and 
carefree "retailing" are oasse. The 
exhibitor, like the merchant, must 
know all about the "goods" that he 
is selling to his public, before he 
buys it. He must buy and sell, 
with precision. He must plan 
ahead, or fall behind. Small town 
previews should be a groat help 
to him. 



As a result of a last minute change in 
plans, Kansas City's Greater Movie Sea- 
son ball has been transferred from a seg- 
regated down town street to Convention 
Hall, which will seat 15.000 persons. In- 
ability to obtain the proper lighting ef- 
fects in a short length of time necessi- 
tated the change. A first prize of a gold 
■ graved pass to all Kansas City thea- 
tres for one year will be awarded to 
the person best imitating a movie star. 
Second prize will be a set of personally 
autographed photographs of movie stars, 
while there will be several other awards. 
\ 30-piece orchestra, supplied gratis by 
the Kansas City musicians' union, will 
furnish the music for the event, the date 
if which was changed from Friday to 
: aturday, August 29. There will be no 
admission charge for contestants or spec- 
tators. 



The eighth annual Paramount week winch 
begins Sunday, September 5. and will be 
observed by from 7,500 to 8,000 theatres 
situated in approximately 2 010 cities in 
the United States should restore some 
of the original impetus to Greater Movie 
Season, for the keynote of the Para- 
mount advertising will be "Continuing 
i li rater Movie Season". 

As in previous years, every exhibitor 
who books Paramount pictures for the 
solid week of September 6-12 will get the 
benefit of the free newspaper advertisi' g 
which is scheduled for display in 3.500 
newspapers. Other advertising material 
will also be furnished the theatre owners. 



Rivoli Theatre, St. 

Joseph, Is Opened 



EDUCATIONAL CHANGES NAME. 

The Midwest Educational Film Ex- 
change is to drop the word "M'dwest" 
from its name and is to be known as 
Educational Film Exchange, Inc. This 
exchange will go into effect September 1. 



Never has a theatre in St. Joseph, Mo., 
had a more auspicious opening than the 
■ ew Rivoli last week. The house, owned 
by the Sun Amusement and Realty Com- 
any and managed by Ben Greenberg, 
".as constructed at a cost of about $75,- 
100 and is the most modern theatre in 
that city. The admission price will be 
adults 25 cents, children 10 cents. 

"A new significant chapter in the so- 
cial and business history of St. Joseph is 
begun, for a GOOD theatre is socially 
and commercially an inspiration to the 
community it serves," reads the opening 
statement on the program. 



Key City Newspapers 
to Print "The Phantom" 

Newspapers in every key city in the 
Kansas City territory will carry in serial 
form the story of "The Phantom of the 
Opera", a Universal production starring 
Lon Chaney. according to "Bob" Gary, 
exploitation manager at the Universal ex- 
change here. 

Arrangements for this printing of the 
story are to he completed shortly. 

Extensive plans for the general pub- 
licity of "The Phantom" are being made. 



Large Ad Campaign for 
"Wild Beasts of Borneo" 



Contract Awarded for 
K, C. Suburban House 

A contract has been awarded for the 
Tert : on of a theatre whic' 1 is to be 
built at 3804-06 Maui str»*t. V— -s Citv. 
Mo., and excavation is to start at once. 
according to a rer.entlv announcement. 
This house will be operated bv the 
Blackstone Amusement Company, winch 
now owns the Isis. 

The theatre will be on a site 65 bv 165 
feet and will seat 3 00(1 persons Tt will 
be the largest house outside the down- 
town district. 

Spanish architecture, which is so popu- 
lar now. will be used for the exterior Ho- 
sicrn \ storeroom will be on either side 
,f i '0-foot entrance *n effort wdl be 
made to oncn the «200.000 house on New 
Year's dav. 

1 I. V Roth, who now manages the Isis, 
will also have charge of the new theatre 
on Main street. 



"Wild Beasts of Borneo," an adven 
tnre picture by Educational Film Ex- 
changes, Inc., is to have a publicity and 
exploitation campaign of unusual scope 
for a two-reel subject. 

Photographs showing some of the 
startling scenes of ferocious animals in 
the jungles of Borneo, suggestions tor 
exploitation stunts, and a tie-up with 
the National Biscuit Company in con- 
nection with that company's animal 
crackers, will be used. 



ENTERPRISE TO RELEASE SIX. 

Bol) Withers, Enterprise manager in 
Kansas City, announced this week that 
his company had completed arrangements 
whereby it will release shortly six Will'am 
"Bill" Mix Western productions. 

The titles of these si N action pictures 
arc: "Golden Trails." "Ranger Bill," 
"Reckless Ridin' Bill," "Pioneers of the 
West." Let Him Buck," and "Battling 
BUI." 



And it will not be siimrisinc 1, to 
sef > other r-mr^nies fall in line 
with Unive'^"l's move— nothiner 
new in other hnes of busmess, 
nevertheless, a progressive step in 
this industry. 



'WINDS OF CHANCE" PREVIEWED. 

The First Na'i nal Pictures. Inc.. cx- 
, bnige here has received a print oi 
"Winds of Chance", a -tnrv of the Klon 
dike gold rush, and a preview of the Rex 
Beach storv was held this week. 

Viola Dana, Ren Lyon, Anna Q. Nilsson. 
and Victor Mel aglen arc featured in the 
picture. 



/ 



AND ALSO WATC 



THOMAS MEIGHAN in "THE MAN WHO FOUND HIMSELF." Guaranteed a great 
Meighan entertainment. Booth Tarkington original story. Marvelous cast — Virginia 
Valli, Julia Hoyt, and others. Something easy to sell the public. 

"WILD WILD SUSAN." Starring BEBE DANIELS. With Rod LaRocque. Daniels 
great! Wild comedy. Liberty Magazine story. Bebe a twelve-cylinder society tombo' 
Something easy to sell the public . 

HAROLD BELL WRIGHT'S latest novel, "A SON OF HIS FATHER." Hermar, 
Wobber, one of the industry's squarest shooters, writes: "Have personally previewed 
'A Son of His Father,' and it is one of the greatest outdoor pictures Paramount ever 
handled. It's box office all over." Something: easy to sell the public. 

"THE TROUBLE WITH WIVES." Florence Vidor. Tom Moore. Esther Ralston. 
Ford Sterling. Mai St. Clair, laugh director of "Are Parents People?" Something eas y 
to sell the public. 





all of 
tHese 
are 
finished 



THESE ARE StlUTO COlAE: 

Just samples of future Greater Forty releases : 

"THE PONY EXPRESS"— James Cruze's greatest. 

"THE VANISHING AMERICAN"— Zane Grey's greatest. 

"STAGE STRUCK"— Gloria Swanson's greatest. 

"ON DRESS PARADE"— Raymond Griffith's greatest. 

"THAT ROYLE GIRL"— D. W. Griffith's greatest. 

EVERY ONE OF THEM— SOMETHING EASY TO SELL THE PUBLIC! 

You can bet your life on *=* 



THE GREATER FORTY 

(paramount (pictures 



\_ 



Page Eight 



THE REEL JOURNAL 



September 5, 1925 



SMALL TOWN PREVIEWS. 



Screenings and Free Entertain- 
ment Given By Universal. 

In onlcr tliat the exhibitor in the 
smaller towns may have advantages 
equal to those of the big city show man- 
agers. Universal Film Exchange has 
started a series of screenings, arranged 
in the form of entertainments for the ex- 
hibitors and their friends, which arc be- 
ing held in various smaller cities. 

Creston, Iowa, was the scene of the 
first of these preview affairs. Two days, 
August 11 and 12, were taken there as 
there was a storm the first day. Free 
entertainment and meals were given the 
exhibitors and their guests. No attempt 
was made to sell any films. 

The second screening was held August 
18 at Mount Pleasant, Iowa. Seventy- 
four exhibitors and their guests were 
given free meals, music, and dancing in 
addition to the opportunity to see some 
of Univcrsal's productions. 

The affairs were supervised by D 
Bader, personal representative from Carl 
Laemmle, Universal head. 

W. E. Troug, district manager for Uni- 
versal, who works out of their Kansas 
( it\ office, assisted with the arrange- 
ment details at these screenings. 



"Wizard of Oz" to 

Capacity at Pantages 



Here's more tribute for "The Wizard 
of Oz," Larry Semon's late big success. 
This picture, playing at the Pantages 
Theatre, was the only down-town show 
in Kansas City that had out the S. R. O. 
sign at 7:45 o'clock Sunday night. It was 
three-quarters of an hour before the b'g 
crowd could be admitted to the theatre. 

This statement is vouched for by E. C. 
Rhoden, manager of Midwest Film Dis- 
tributors, Inc., who looked over the down- 
town theatre situation Sunday night to 
see for himself. The picture is distributed 
in this territory by his firm. 



Moberly Law Permitting 
Sunday Shows Is Vetoed 



The ordinance passed in Moberly. Mo., 
recently which would permit Sunday pic- 
ture shows, was vetoed by Mayor J. M. 
leffries. 

"Such an ordinance would produce a 
long, vexatious struggle, and agitation 
through the prosecuting attorney, grand 
jury and others to enforce the state law," 
said the mayor in giving his reason for 
the veto. 



TORRENCE STOPS IN K. C. 

Ernest Torrence, Paramount star, was 
in Kansas City for a few minutes Mon- 
day night on his way to Atlantic City, 
where he will take part in the annual 
national bathing bcautv parade. 

"I can't see what they want with the 
homeliest man in pictures to take part 
in a parade with the beauties of the land." 
he said. "Maybe they want me to be 
one of the judges." 



C. A. Schultz, New 

Manager for P. D. C. 

Former Vitagraph Head Again Asso- 
ciated With Old Friend, 
C. D. Hill. 



Neilan Will Direct 

Four P. D. C. Pictures 



Following a close bond of friendship 
running over a long term of years, two 
well known men in the film industry were 
united under the banner of one company 
this week with the announcement that 
C. A. Schultz, former manager of War- 
ner-Vitagraph in Kansas City, is to take 
charge of the Kansas City office of 
Producers Distributing Corporation Au- 
gust 31. 

In his new connection, Mr. Schultz will 
be closely associated with C. D. Hill, dis- 
trict manager for Producers. Mr. Schultz 
and Mr. Hill were first connected in the 
service of the Pathe exchange in Des 
Moines, which at that time was in the 
charge of "Bob" Cotton, now one of the 




C. A. SCHULTZ 

Producers' district managers. At that 
time, Hill was traveling for the old Hod- 
kinson organization, and Schultz was a 
salesman for Pathe. 

Following his Des Moines stay. Schultz 
went to Minneapolis as city salesman for 
Vitagraph, and later to Omaha, where 
be was manager for two years. He has 
been manager for Vitagraph here for two 
years, and under his direction, this ex- 
change lias grown to become one of the 
largest exchanges in Kansas City. 

"Although I regret very much leaving 
the splendid Warner Bros, organization, 
I am certain that I will be happy in my 
connection with the Producers, and es- 
pecially in being close to my old friend. 
C. D. Hill. Together, we are planning 
big things for P. D. C. in this territory," 
lie said. 

When Mr. Hill became district man- 
ager for Producers some weeks ago, he 
was one of the oldest employes in point 
of service with the organization, having 
served continuously for over 5 years 
Under his direction, the St. Louis ex- 
change of this company has shown a tre- 
mendous expansion. 



Marshall Xeilan will direct four pic- 
tures for Producers Distributing Corpora- 
tion during the current year instead of 
two as originally planned according to 
the terms of a new contract signed last 
week by the director and John C. Flinn. 
This contract makes Neilan an exclusive 
P. D. C. contributor. 

Neilan is a very versatile director. Al- 
though almost no two of his productions 
have had similar stories, they have prac- 
tically all been marked successes and 
many of them record breakers. 



Kinograms Contracts 
Renewed 98 Per Cent 

Ninety-eight per cent of contracts for 
Kinograms which have expired during 
the intensive selling months of the spring 
and summer have been renewed. This 
enviable record by Educational Film Ex- 
changes. Inc., shows the increasing popu- 
larity of the news reel. 



ERROL IN PIRATE COMEDY. 

Leon Errol is having a fine opportunity 
to work bis trick knee in "Clothes Make 
the Pirate", which is being produced by 
First National Pictures, Inc., in New 
York. The company is now using a pirate 
craft and a British frigate staging battle 
stuff off Rockaway. Frrol as the harm- 
less little tailor, who is taken by the 
pirates as their chief because he wears 
a pirate's garb, is said to have the comedy 
chance of his life in this picture. 

CODY SIGNS WITH M-G.-M. 

Lew Cody has signed a long term con- 
tract with Metro-' Kildwyn Distributing 
Corporation to appear in a series of light 
comedy roles. 

< ody has been quite popular under the 
M.-G.-M. banner during the past year. 

MARY ASTOR IN "DON JUAN." 

Mary Astor has been chosen to play 
the leading feminine role opposite John 
Barrymore in his next picture, "Don 
Juan." 

These two worked together in "Beau 
Brummel" and the combination was very 
pleasing. 

PUGILISTS IN "HOGAN'S ALLEY." 

To increase the realism of their big 
picture of New York East Side life, 
"Hogan's Alley", Warner Bros, have en- 
gaged several old time pugilists to ap- 
pear in ring scenes in the production. 
Among them are, James J. Jefferies. Ad 
Wolgast, and Tommy Ryan, all champ- 
ions in their tmie. 

Advance shots of the Monte Blue star- 
ring vehicle show train wrecks, automo- 
bile chases, ariplanc crashes, and a well 
staged prize fight. 



40*l> 




September 5, 1925 



THE REEL JOURNAL 



Page Nine 



♦ ♦.At Pittsburg, Kansas 



They 

all 
boost! 



Sard'.ng in front of Colanial Theatre. With 
Sol Harvey, the hustl'ng Manager. Watch- 
ing the "fans" flock to see "Pretty Ladies". 
Business d ubled over previous week. 

C. B. S-othorne, P'ttsburg business man, and 
his wife, walked up. Said he saw "Pretty 
Ladies" at Lcew's State, St. Louis, two 
weeks ago. Wanted to see it again and 
wanted his wife to see it, too. Telling all his 
friends about it. 

Miss Vera Ketterman, buyer for Kennedy's 
Dry Goods Co., Adolph Scharfs, Manager, 
Newman's Department Store, and W. E. Sey- 
mour, Proprietor Seymour Dry Goods Co. 
These three representative citizens of Pitts- 
burg saw "The Unholy Three" at Capitol 
Theatre, New York City, two weeks ago. 

And they are telling everybody in Pittsburg 
about it. Booked here for September 7th. 

Not only is Metro-Goldwyn the "talk of the 
Industry" but Metro-Goldwyn-Mayer Pic- 
Pictures are "the talk of the movie fans." 



Pittsburg, Kas., is no different from any other city or town. Metro-Goldwyn-Mayer 
Pictures create "fan enthusiasm" and box-office optimism. 



^ctrq^o/divi/n-^dP/er 



"The Talk of the Industry" 



CHAS. WERNER, 
Re ident Manager 
3328 Olive St., 
St. Louis. 



J. E. FLYNN, 
District Manager 



C. E. GREGORY^ 

Res-dent Manager, 

1706 Wyandotte 

Kansas City, Mo. 



Page Ten 



THE REEL JOURNAL 



September 5, 1925 



Melodrama Featured in 
New F. B. O. Pictures 



According to Roy Churchill, manager 
of the Kansas City exchange for Film 
Booking Offices, melodrama will be the 
keynote of a majority of the stories now 
in production or about to be filmed by 
F. B. O. 

Some of the pictures which will be re- 
leased by F. B. O. are as follows : 

"Ridin' the Winds", a western with 
some exciting chase scenes; "Three Wise 
Crooks", starring Evelyn Brent; "The 
Last Edition", a newspaper story, the 
most thrilling action of which was filmed 
in the press room of the San Francisco 
Chronicle; "Let's Go, Gallagher", featur- 
ing Tom Tyler, the new star with F. B. 
( >. : "Heads Up", a comedy melodrama 
laid in South America ; the second epi- 
sode of "The Adventures of MazV, and 
"Dr. Jim", featuring Richard Talmadge. 

All of these pictures are filled with 
vigorous, wholesome action. 



De Mille to Produce 

"Three Faces East" 

Cecil B. De Mille has bought the mo- 
tion picture rights to "Three Faces East", 
Anthony Paul Kelly's sensational stage 
play of spy intrigue, from A. H. Sebas- 
tian, general manager of Belasco Produc- 
tions, Inc. 

The transfer of the rights to "Three 
Faces East" will not affect the release 
of the picture since the productions of 
both Sebastian and De Mille are released 
by the Producers Distributing Corpora- 
tion. 



\. H. Cole, Paramount ad sales man- 
ager, is back on the job after a brief 
vacation. 




HEADQUARTERS 

For Exhibitors and Film Men 

e$&/ HOTEL 
-~ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Truly B. Wildman, formerly in Kansas 
City with Enterprise Distributing Cor- 
poration, has become a special represen- 
tative and assistant to the district man- 
ager for Producers Distributing Corpora- 
tion for whom he was Omaha Bran, h 
manager before he joined Enterprise in 
Dallas, Texas, where he has just left. 

* * * 

Miss Florence Seebaum, formerly with 
Goldwyn and Selznick in Kansas City, is 
now a bookkeeper at the First National 
exchange here. 

* * * 

Hugh Gardner of the Orpheum Thea- 
tre, Neosho, Mo., and M. J. Aley and 
wife of the Regent Theatre, Eureka, Kas., 
were in town this week. 

* * * 

K. L. McLean, assistant to District 
Manager C. D. Hill of Producers Dis- 
tributing Corporation, is acting manager 
at the P. D. C. Kansas City office this 
week. Hill is in New York attending a 
meeting of district managers of his or- 
ganization. 

* * * 

Movie Row was literally swarming this 
week with exhibitors who were in to ar- 
range for fall product. Among the out- 
of-town visitors were : Hugh Gardner. 
Neosho; I. W. Maple, Bethany; C. L. 
McVey, Herrington, Kas.; Mr. McGuire, 
Darlington, Mo.; Roy Spurlock, St. 
Joseph; L. Brenninger, Topeka ; Messrs. 
Gabriel and Austin, Garden City, Kas.; 
G. L. Rugg, Robinson, Kas. ; C. M. Patee, 
Lawrence; C. L. Germain, Bonner 
Springs; M. M. Myers, Topeka, and Mr. 
Terry of Grain Valley, Mo. 

* * * 

Claire Woods, formerly in the shipping 
department at the Kansas City United 
Artists branch, has accepted a position as 
publicity manager for the Glenn Dickin- 
son circuit in Lawrence, Kas. 

* * * 

"It was the best week's business we 
ever had in this exchange," — this from 
Bob Withers, Enterprise manager, who 
has returned from a successful trip on 
the road. Looks like the old contrail 
race has started again in earnest. 

* * * 

Russell Borg, assistant manager of the 
Kansas City Educational office, left this 
week for a two-week's vacation trip with 
his family. He expects to drive via St. 
Louis and Chicago to the Great Lakes 
and home by Des Moines. 

* * * 

As to the wail about bad bus'ness, the 
Reel Journal got a look at the daily ship- 
ping record of the Kansas City Warner- 
Vitagraph Exchange one day this week. 
Eighty-nine shipments for erne day was 
the story on the record sheet. Now. we 
guess we can go in and talk to the man- 
ager. 

* * * 

The Kansas City First National Ex- 
change has received the first print of the 
big special following "The Lost World," 
which is a picturization of the Rex Beach 
Story, "Winds of Chance," according to 
Tom O. Byerle, manager. Starring in 



this vehicle are Ben Lyon, Anna Q. Nils- 
sun, Viola Dana, Hobart Bosworth and 
a distinguished cast in support. 

* * * 

Adolph Menjou and Margaret Morris, 
Paramount stars, were in Kansas City for 
a short time Tuesday night. 

* * " * 

Tom O. Byerle, First National manager 
in Kansas City, left Saturday to attend 
the meeting of sales chiefs in New York 
( ity. 

* * * 

So man)- droll faces has Samuel Carver, 
manager of the Liberty Theatre, seen in 
the last week that he is on the verge of 
' D. Ts.", according to his own admis- 
-on. The Century Comedy Company ar- 
anged with Mr. Carver to search Kansas 
City for comedy types to enter the slap- 
stick field — and they were not hard to 
find. 

* * * 

Just as the Orpheum Theatre, Kansas 
City, opened up for what is expected to 
be a big winter season, the fates decreed 
that Lawrence Lehman, manager, should 
be confined to his bed on account of ill- 
ness. But he has assured friends that he 
will be on the job in three days, which 
is taken as being a rather short order. 

* * * 

Bessie Love, one of the featured play- 
ers in "The Lost World", a First Na- 
tional production, was in Kansas City 
this week. 

* * * 

C. H. Badger of the Stebbins Picture 
." upply Co. reports the installation of two 
new Motiograph projectors with G. E. 
High Intensity arcs in the Orpheu'm 
Theatre, Kansas City vaudevJle house. 

* * * 

T. O. Byerle, manager at the Kansas 
City exchange for First National Pictures, 
[pc, was in New York City this week 
attending a sales meeting of his organ- 
ization. 



Moberly Repeals Law 
Closing Shows Sundays 



The city council of Moberly. Mo., a 
town of 25,000, Monday night voted to 
repeal the ordinance prohibiting Sunday 
motion picture shows. A battle, as bit- 
ter as ever waged on any municipal prob- 
lem, continued for three and one-half 
hours before the matter was allowed to 
come to a vote. 

Ministers .of virtually all churches of 
the c : ty opposed the plan to change the 
ordinance and submitted a petition con- 
taining 3,200 names. On the other hand, 
theatre interests submitted a netitio'i con- 
taining 4,226 names, including 154 busi- 
ness firms and 671 traveling salesmen, 
asking the city council to change the 
ordinance. The debate was in the coun- 
that ever attended such a meeting 
ril room before one of the largest crowds 
Mayor J. M. Jefferies has not yet signed 
the ordinance, asserting that he wanted 
a little time to study it. 



September 5, 1925 



THE REEL JOURNAL 



Page Eleven 



® 



"Show Me!" 

® 

(§) That's the Big Word in the Industry today. 

@ That's why — 

The Trend Runs To Producers 



IN STARS, IN STORIES, IN PLAY DATES, IN PICTURES 
AND IN SUCH PROVEN DIRECTING GENIUS AS— 

CECIL B. DEMILLE 
AL CHRISTIE 
GEORGE MELFORD 
HUNT STROMBERG 
FRANCES MARION 
MARSHALL NEILAN 



<§> 



^ 



m 
@ 



Coming Soon: 

AL CHRISTIE'S 

"SEVEN DAYS" 

LILLIAN RICH AND ALL-STAR 

CAST 

CECIL B. DE MILLE 

Special Production 

'THE ROAD TO YESTER- 
DAY" 

With 

JOSEPH SCHILDKRAUT, JET- 

TA GOUDAL AND VERA 

REYNOLDS 

CECIL B. DE MILLE 

Presents 

"HELL'S HIGHROAD" 

LEATRICE JOY 

With 

EDMUND BURNS, JULIA FAY, 

ROBERT EDESON 

CECIL B. DE MILLE 

"THE WEDDING SONG" 
With EDMUND BURNS 

By Ethel Watts Mumford 
Adapted by Clias. Whitaker 



A CECIL B. DE MILLE 

Special Production 

"THE VOLGA BOATMAN" 

By 
KONRAD BEROVICI 

Celebrated Gypsy Novelist 
With a Cast of De Mille Favorites 

CECIL B. DE MILLE 

Presents 

LEATRICE JOY 

"EVE'S LEAVES" 

With 

EDMUND BURNS 

CECIL B. DE MILLE 

Presents 
"SILENCE" 

With 
LEWIS S. STONE 

From the Stage Success bv MAX 

MARCIN 

Directed by Rupert Julian 

"THE LAST FRONTIER" 
HARRY CAREY 

RENAUD HOFFMAN 

Production 

"THE PRINCE OF PILSEN" 



AND 29 OTHER BIG ONES 

ProducersOistribiitlnq 

1 ■' ^ co rporation ; v 



@ 



<§> 



® 



Producers Distributing Corp. 



KANSAS CITY— 111 West 18th St. 
C. A. SCHULTZ, Branch Manager 



OKLAHOMA CITY— 108 S. Hudson ST. LOUIS— 3312 Lindell Blvd. 

E. S. OLSMITH, Branch Manager. L A. LA PLANTE, Branch Manager. 



Page Twelve 



THE REEL JOURNAL 



September 5, 1925 




THE 




m& 



l&gdtz 



INDEJ 

Balance Whet 



EVERY important machine must have a balance wheel-^ 
an automatic governor of the mechanical action of th I 
device. Without the balance wheel, the machine woul ( 
sooner or later run too fast or too slow. It is the governor 
that keeps it humming smoothing and efficiently. 

How like the balance wheel of mechanics is the tendenc :i 
toward "leveling down" in business, and in human life itself* 
In the film industry, it is the Independent producers, din 
tributors and exhibitors that constitute the balance wheel cl 
this great business. It is the Independents that throttle over 
production. It is this great agency of the open market c 
supply and demand that prevents the profiteering designs ci 



ASSOCIATED INDEPENDENT FILM E>G 

— =3 



ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 



1 



sptember 5, 1925 



THE REEL JOURNAL 



Page Thirteen 



INDENTS 

This Industry 



ong individuals. And, too, these forces are the only bar- 
fts in the way of monopolistic development. 

One might ask — how is it that the Independents can con- 
lue the fight against such tremendous individual institu- 
ns? The answer is given in a single sentence. The great 
ijority of the exhibitors of the nation are an integral part 
the Independent Balance Wheel. So long as they uphold 
z traditions of the open market, no monopolistic organiza- 
n or group, however powerful, can succeed in controlling 
5 exhibition of motion pictures in this country. 



C^P 



This is something for you to think about seriously, Mr. 
'rhibitor — with your theatre your play dates and your in- 
nence, guard the Independent Balance Wheel! 



* OF ST. LOUIS AND KANSAS CITY 



KANSAS CITY 



MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr., F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Chas. Bessenbacher, Mgr. 



INDEPENDENT Pro- 
ducers, Distributors 
and Exhibitors are the 
only defensive force this 
industry has in protecting 
it against the encroach- 
ments of Monopolistic 
Control. 




Page Fourteen 

Seems Strange — But 
Green Insects Ruin Film 



THE REEL JOURNAL 



September 5, 1925 



The little green insects that one sees 
flying about a light in the summer time 
are not so harmless as they seem. When 
men at the Kansas City exchange for 
First National Pictures, Inc., inspected 
a print which was about to be cleaned, 
they found a multitude of these bugs 
caught in the film. The insects were re- 
moved, and on every part of the film 
where one had been, the emulsion came 
off, so that the print was ruined. 

Several who saw this occurrence have 
been in the picture business for many 
years, and none had ever seen such an 
incident before. 

William A. Burke, assistant manager 
for First National here, said that ex- 
hibitors should guard against an accident 
of this kind, although it was quite a rare 
happening. 



Midwest Will Move 

To 1710 Baltimore 



Midwest Film Distributors, Inc., will 
move from their present quarters here 
at 130 W. 18th street to 1710 Baltimore, 
where they will occupy an entire build- 
ing, according to E. C. Rhoden, manager. 

The office at which Midwest is now 
located is entirely too small for the work 
necessary to take care of the company's 
ever growing business. 

It will be about two weeks before the 
new building is ready for occupation by 
the film company. 



P. D. C. FINISHES 6. 



Then Start on Six More of 1925-26 
Program. 



The first six productions on the com- 
ing season's program of P. D. C. have 
been completed and work on the second 
six is in full swing, Louis Reichert, local 
manager, announced this week. The 
productions are ; 

"The Coming of Amos," "Seven Days," 
"Without Mercy," "Hell's Highroad," 
"The Prairie Pirate," "Off the Highway." 

The six in production are "The Road to 
Yesterday," "The Wedding Song," "Si- 
mon the Jester," "The People vs. Nancy 
Preston," "The Man From Red Gulch," 
and "Madame Lucy." 




iiimiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 
imillllllllllllllllllllllllllllllllllllllllltlllllim 




C. D. HILL 
District Manager for P. D. C. 

MARCUS ENTHUSIASTIC. 



Says F. B. O. Business Phenomenal 
In Middle West. 



Lee Marcus, general sales manager for 
Film Booking Offices, and Cleve Adams, 
Middle West Division Manager, paid a 
brief sales visit to the Kansas City F. B. 
O. office Wednesday. 

Mr. Marcus is just concluding a sales 
tour of the middle western F. B. O. 
branches and is very enthusiastic about 
business conditions generally in this dis- 
trict and with F. B. O. sales particularly. 

"The business we have been receiving 
in all of these branches is nothing less 
than phenomenal," said Mr. Marcus. 
; 'Our Gold Bond Specials are more than 
living up to our claims. In practically 
every place "Drusilla With a Million" has 
shown, it has played to record-breaking 
business. And I can sincerely say that 
the rest of this group will prove just as 
fine at the box-office." 

Mr. Marcus also stated that important 
houses and circuits throughout the coun- 
try have booked F. B. O. product one 
hundred per cent, because of the perform- 
ance of F. B .0. pictures last year and 
their quality this year. 

Mr. Marcus departed Wednesday night 
for New York. 



"DYNAMITE DAN" RELEASED. 

"Dynamite Dan", featuring Kenneth 
McDonald, was released this week at the 
Kansas City exchange for Enterprise Dis- 
tributing Corporation. 

The picture has a powerful story and 
other features which should make it a 
great box-office attraction, according to 
"Bob" Withers, Enterprise manager here. 



NEWSREEL NOVELTY RE- 
LEASED. 



"Life's Greatest Thrills" Free to 
International Accounts. 



An International Newsreel called 
"Life's Greatest Thrills", which is made 
of the greatest thrill shots taken for the 
International Newsreel Corporation dur- 
ing the last decade, has been released by 
that company to all of its accounts free 
of charge as a patron-builder. The book- 
ings are being arranged through Uni- 
versal exchanges. 

'" Life's Greatest Thrills' is an attempt 
to show both the public and the exhibitor 
what the International Newsreel is and 
what it means as an entertainment fac- 
tor," says Harry Taylor, Kansas City 
branch manager of Universal. "A small 
amount of footage in the first reel is de- 
voted to showing how the International 
Newsreel is gathered and the enormous 
facilities at its disposal; but seventy-five 
per cent of the picture is made up of the 
great 'thrills' that have appeared exclus- 
ively in the newsreel for the past twelve 
years." 

Some of the events shown in the two 
reels are the wrecking of eleven U. S. 
destroyers on the Pacific coast; the great 
earthquake and fire scenes in the Tokio 
disaster; rescues from a burning ship; 
rioting in Berlin at the time of the revo- 
lution ; and the first moving pictures 
ever taken of a Pope. 

The novelty picture was launched last 
week in Chicago, where it was supplied 
to all of International's first-run accounts 
free of charge. A wide variety of ex- 
ploitation stunts was used. 



"IRISH LUCK" MEIGHAN'S NEXT. 

"Irish Luck" will be the name of the 
Thomas Meighan production which was 
recently launched in Ireland under the 
tentative title, "The Shamrock". 

The scenario for the picture which is 
being produced by Famous Players-Lasky 
Corporation was adapted from a Saturday 
Evening Post Story, "The Imperfect Im- 
postor". 



D. J. Chatkin, assistant sales director 
for Educational Film Exchange, Inc., was 
at the Kansas City office this week. 



F P. L. TO PRODUCE HURST'S 
LIBERTY PRIZE NOVEL. 

The Fannie Hurst novel which won 
Liberty's $50,000 prize story contest 
will be produced as a Paramount pic- 
ture by James Cruze according to an 
announcement from Jesse L. Lasky, 
First Vice-President of the Famous 
Players-Lasky Corporation. 

Miss Hurst is now in Hollywood 
working with Walter Woods, the 
scenario writer, on the screen version 
of the story. 

The picture, which will be titled 
"The Moving Finger", will have the 
advantage of the advertising done by 
Liberty and the prestige which Mr. 
Cruze and Miss Hurst have gained 
to insure its success. 



September 5, 1925 



THE REEL JOURNAL 



Page Fifteen 



"A Fore-Glimpse of Parisian Nights" 



F"B. O. GOLD BOND SPECIAL 




A self-explanatory picture. An awkward situation for In the oval— Elaine Hammer*tein during a tense mo- 

any popular young man! ment in "Parisian Nights." 

Ah Ha ! my proud beauty 



Page Sixteen 



THE REEL JOURNAL 



THE ARBITRATION BOARD 
BALANCE WHEEL OF THIS 
INDUSTRY, WEISS SAYS 



By Harry Weiss. 

Did you ever advertise your fool head 
off about an attraction and then fail 
to receive it? Or perhaps was the 
film in such bad shape that it would not 
go through a machine? Or by chance 
did your competitor without you know- 
ing it, show the very same picture a 
few days before? And before the Film 
Board of Trade was in existence, did 
you ever get any redress ? 

Do you know that the purpose of the 
Film Board of Trade is to help you in 
problems like those cited above? 

If your show failed to arrive, you are 
at liberty to make a complaint against 
the exchange. Failure of the show to 
arrive could have been caused by the 
exhibitor ahead of you holding it over. 
If your competitor ran it unbeknown 
to you, he probably connived with the 
exhibitor in the neighboring town and 
if the film reaches you in bad condition 
you are not expected to pay for some- 
thing that is not as represented. 
Equal Representation. 
It is your board and that is why three 
members are on the arbitration board 
who are exhibitors. It is the exchange's 
board and that is why three exchange 
members are on the board. And don't 
think for a moment that the decisions 
that are made are all against the ex- 
hibitor. I will venture to say that more 
than fifty per cent of the awards are in 
the exhibitor's favor. 

As long as there is a motion picture 
business there will be unscrupulous ex- 
hibitors and unscrupulous exchange men. 
Should you be so unfortunate as to come 
in contact with unscrupulous exchange 
men from whom you have probably 
bought ten pictures and who over your 
signature inserts another ten pictures, 
you have redress by filing your claim 
with the board. Should your film be 
in such bad condition that it is not fit 
to show to the public, at no cost, you 
can have this film reviewed and ex- 
amined by the arbitration board. 

Any one out of a hundred different 
things, grievances and near-grievances, 
come under the jurisdiction of this joint 
board of arbitration. Ninety-nine cases 
out of every one hundred that are heard 
by the joint arbitration board, which is 
really the grievance committee of the 
Film Board of Trade, are straightened 
out in less time than it takes to hear 
both sides of the story. 

The arbitration board is nothing more 
The Board, a Balance Wheel. 
or less than a place where the exhibitor 
is heard as well as the exchange man, 
where the human elements come in con- 
tact with each other, and where two 
ideas meet that are different. The ar- 
bitration board is simply the balance 
wheel. 

Many an exhibitor has found relief 
from over-buying by having the arbitra- 
tion board allocate his playing time. To 
the exhibitor who thinks that the Film 
Board of Trade was established for the 
exhibitor's detriment, I would say that 
the first grievance this doubting ex- 
hibitor has that he file his claim and 
see what a fair and impartial decision 
he receives. 
Long ago big interests in New York 



learned that the exhibitor is just as 
important as the distributor, one cannot 
exist without the other and many a 
time have I accepted a decision which 
meant dollars and cents in losses to my 
firm, but I accepted them, knowing that 
surely three good exhibitors and three 
good exchange men are a darn sight 
smarter than I am, because the man who 
admits that he is wrong today is the 
man who is smarter for it tomorrow. 
Think of the Film Board of Trade in 
the spirit of co-operation. Through 
their aid the unscrupulous exhibitor, ex- 
change men and salesmen will soon be 
eliminated. If you are wrong, admit it 
and if you are right, fight like hell. A 
simple little catechism but nevertheless 
the "golden rule." 



September 5, 1925 

INDUSTRY AVOIDS FIRE WASTE. 



Warner Bros. Hold 

Sales Conventions 



Two Meetings Held to Boost "Bonded 
Ad" Campaign. 



A series of district sales conventions 
have been called by Warner Bros, for the 
purpose of giving the best possible aid 
to exhibitors, through Warner Bros.' na- 
tional "Bonded Advertising" campaign. 

The first convention, which was held in 
Boston Saturday, was attended by all the 
New England salesmen and several prom- 
inent newspaper owners. This was fol- 
lowed by the Buffalo convention on Mon- 
day. 

With the first full page ad in the New 
York Times on August 3, the national 
advertising campaign got under way this 
month. The first ad was followed by 
full page copy on John Barrymore in 100 
other big city newspapers throughout the 
country- Each week a similar full page 
ad will appear in one paper in each of 
the larger cities. Also, one thousand 
newspapers in the smaller cities will re- 
ceive a series of twenty-six ads from 
fourteen inches to column length. 



"There has been no lire waste in the 
motion picture industry throughout the 
year ending May 1, 1925, except in one 
instance, insofar as are concerned the 
centers of film distribution — the so-called 
motion picture exchanges, of which there 
are several hundred throughout the 
United States," says the Fire Protection 
Magazine in the June sisue. 

"It is in these establishments of dis- 
tribution that there are now 'being ex- 
amined, handled and stored approximately 
51X1,000 miles of motion picture film. 

"The one fire which accurred during 
the year resulted in a loss of $1,050. It 
took place on March 23, at 5:30 in the 
morning in a motion picture exchange in 
St. Louis." 

There has been considerable activity 
during the year in the various Film 
Boards to mainatin fire hazards at a 
minimum, and to enlist the universal 
support of the branch managers to that 
end. 

Such steps are taken for the preven- 
tion of fire as fire drills, which are held 
once every week at each of the ex- 
changes. Monthly fire prevention bul- 
letins are issued to the several thousand 
employees examining, shipping, trans- 
porting and storing motion picture film. 
Large posters illustrating fire dangers are 
><_'nt to the film exchanges each month. 
Meetings of district and local managers 
are addressed by speakers who talk on 
the question of improved methods in 
handling the fire waste problem. 

Considering the great hazard which the 
motion picture industry has, it is indeed 
essential that these precautions be taken. 



"THE SONG OF A SALESMAN." 

The bees they are humming, September 

is coming, 

I'm looking for play dates — by Cracky. 

The Boss savs I MUST get play dates 

or BUST, 

So I want you to help keep him happy. 

I'm coming your way. I'll land there 
some day, 
With pencil and paper a-plenty. 
September play dates for me kindly save, 
And I tell you I must have at least 
twenty. 

Our line-up's a wonder — it's going like 
thunder. 
If you've bought it you're a lucky old 
scout. 
If not, then get busy — do you know 
what you're missing? 
Get a contract — then go out and shout. 

But I started to tell you, I'm trying to 

sell you, 

September's my bet that I'm making. 

I'm depending on you, Exhibitors true 

blue, 

To help me come home with the bacon. 



Senator to Place "The 
Pony Express" in Capitol 

The Paramount western production, 
"The Pony Express," has so impressed 
Samuel Shortridge, United States sena- 
tor from California, that he has an- 
nounced his intention of having a copy 
of the picture deposited in the his- 
torical department of the Congressional 
library in Washington, D. C. 

The care which is being taken by 
Famous Players-Lasky Corporation to 
record accurately the conditions which 
existed in the city of Sacramento in 
1860 made Senator Shortridge feel that 
the picture had great historical value. 



NEW UNIVERSAL COMEDY SERIES. 

Production of a new series of "Sweet 
Sixteen" Comedies has been started by 
Universal Pictures Corporation. Arthur 
Lake and Eddie Clayton are featured in 
the series. 

These comedies are entirely devoid of 
"slap-stick", thus marking a new step in 
short subject funny pictures. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




This poem was received recently 
from the First National home office. 



It's little to ask for, but it's the ^nly 

reliable aid you can give your musicians 

to help put the picture over. 



September 5, 1925 



THE REEL JOURNAL 



Page Seventeen 



A Voluntary Increase f 

In rentals over last season* 



' ""I miBB**" C0 ' 

c. *. rr-^.. 

Theatre »> UB ' 
Orptie»» '" kM jSAS. 1925. 

*• 3 °:/eS V ^° rP * ' „ess «<* ^ 

* xt * v HS8SlSQ <s0Br Kansas. 

Signed W 



— and they've bought 
our new product. 



100 PER CENT! 



6 Banner Productions 
6 Royal Productions 



6 Waldorf Productions 



6 Columbia Productions 
6 Perfection Pictures 



And 80 Single Reelers— 24 Felix, 26 Krazy-Kat, 30 Alice Comedies 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



IIS We»t 17th Street 
Kansas City, Mo. 



Page Eighteen 



THE REEL JOURNAL 



September 5, 1925 



COOK PLANS FUTURE G. M. S. 



Co-operation of Kansas and Missouri 
Idea of M. P. T. O. Business Mgr. 



Into the mind of C. E. Cook, business 
manager of the M. P. T. O. Kansas-Mis- 
souri, Greater Movie Season has placed 
an idea which promises to be far-reaching. 
In the future Great Movie Season will 
become an inter-state wide annual event 
in Kansas and Missouri. It will be on 
the order of a huge mardi gras or carni- 
val, with the co-operation of both states 
at command. 

The big down town street costume ball 
for Kansas City lias been set for the 
night of August 28. Petticoat Lane, the 
'Fifth Avenue" of Kansas City, between 
Main and Walnut streets, will be the 
scene of the event, permission for use 
of the block having been obtained from 
city officials by the Greater Movie Sea- 
son committee. 

Simultaneously with the announcement 
of the date there came news of a victory 
for the committee. The musicians' union, 
which refused to allow its members, who 
were employed in theatres, to work on 
decorated motor cars, announced that 
two 20-piece orchestras would be at the 
command of the committee — without any 
charge whatsoever. 

With forty musicians, an elaborately 
decorated street ?nd dancers, there will 
be the Oakland sedan, the prize car, on a 
nlatform in the center of the street. The 
car, given by the Oakland Motor Com- 
pany, will be awarded the winner of the 
essay contest in Kansas City. 



ST. CLAIR STAYS WITH F.-P.-L. 

Malcolm St. Clair has been awarded a 
long term contract as a Paramount di- 
rector by Famous Players-Lasky Cor- 
poration. 

Mr. St. Clair started as a cartoonist 
on a Los Angeles newspaper and grad- 
ually worked himself into the motion 
picture field via the two-reel comedy 
route. 



STARTS. 



"TWO BLOCKS AWAY' 

A cast filled with comic possibilities has 
been assembled by Universal for "Two 
Blocks Away", which goes into produc- 
tion this week. Charles Murray and 
George Sydney, two great fun-makers, 
are to be co-starred in the picture. 

"Two Blocks Away" is a rollicking com- 
edy of an Irish and a Jewish family who 
suddenly become rich undeservedly. 
********** 

* GREATER MOVIE SEASON ON * 

* IN 5,000 THEATRES, HAYS * 

SAYS. * 

* Los Angeles.— Will H. Hays, in * 
a statement on "Greater Movies * 
Season" states that 5,000 theatres * 

* are participating in the August * 

* celebration. * 




Colleen Moore, re- 
cently signed by 
First National Pic- 
tures, Inc., for an- 
other series of pic- 
tures. 





The cast of the hilarious Christie feature 
pose. Reading from left to rifht they are 
Tashman, Hal Cooley, Mabel Julienne Scott, 
Wilson. (Producers Distributing Corporation release.) 



Seven Days", falls into an appronriate 

Lillian Rich, Creighton Hale, Lilyan 

William Austin, Eddie Gribbon and Tom 



Scene from Harold 
Lloyd's "N ever 
Weaken", released 
by Associated Ex- 
hibitors. 




September 5, 1925 



THE REEL JOURNAL 



Page Nineteen 




EXPLOITATION 

IDEAS ^5 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



EXCEPTIONAL CAMPAIGN PUTS 

OVER "NEVER THE TWAIN 

SHALL MEET." 



Besides arranging regular exploitation 
campaign, Exploiteer W. G. Bishop of 
Metro-Goldwyn-Mayer took charge of 
the general publicity activities of Loew's 
State Theatre, St. Louis, on "NEVER 
THE TWAIN SHALL MEET," in the 
absence of the Director of Publicity, who 
recently resigned. This presents another 
phase of the valuable co-operation given 
exhibitors by the Metro-Goldwyn-Mayer 
field representati\ es. 

He prepared all advance and current 
newspaper ads, special copy for trailers, 
window displays and theatre lobby. 

Distributed five thousand packages of 
"Magic Sand," in small envelopes. These 
were simple in construction, but an ex- 
cellent accessory for this type of photo- 
nay. The little envelope container, size 
4 , ( "x2'j", contained the following cap- 
tion, printed in red: WARNING! 
MAGIC SAND FROM SOUTH SEA 
ISLE— OPEN WITH CARE. 

Envelope contained an ounce of sand, 
and a small pink slip with following copv : 
MAGIC SAND FROM THE SOUTH 
SEA ISLF2S — Follow directions carefully : 
Dampen this paper and place on mirror. 
Allow it to remain there for three days. 
At end of third day, remove paper from 
nirror, throw small quantity of the 
MAGIC SAND over left shoulder, look 
in mirror and you will see the one who 
loves vou. 

THEN SEE "NEVER THE TWAIN 
SHALL MEET"— Peter B. Kvne's Great 
Storv of the South Sea Isle— AT LOEWS 
STATE— Starting Saturday, July 25th. 

Another business-building aid was the 
indirect mailing folder of four pages sent 
out by the Hub Furniture Company. The 
following caption appeared on the out- 



side: THEATRE TICKETS' EN- 
CLOSED! READ THIS LETTER- 
THEN READ EVERY WORD OF THE 
MESSAGE. Inside the first fold, the 
ropy opened as follows: "Dear Friend: 
This is a personal letter about a private 
sale — " 

This was followed by a two-hundred 
word article about their August Furniture 
Sale and in the closing paragraph, an an- 
nouncement was made that the Hub'Fui 
niture Co. had arranged with their neigh- 
bors, Loew's State Theatre, for their pa- 
trons to enjoy the show in the coolest 
spot in town, the following week, as 
their guest. 

Inside spread of folder contained a 
striking ad about the Hub August Furni- 
ture Sale. Over ten thousand of these 
folders were mailed, and included many 
out-of-town people. One ticket was al- 
lotted to each family. Easily ninety per 
cent of the people who received them had 
never visited this theatre before. All 
expenses were borne by the merchant. 
although the theatre honored passes given 
cut by them. 

The picture opened on Saturday, and 
did a wonderful business — the receipts ex- 
ceeding by $250.00 the Saturday of the 
previous week, which was considered a 
Banner Day at this theatre. 



"SEVEN DAYS" EXPLOITED 

To advertise the production "Seven 
Days", the Christie Film Company lias 
sent out a Studebaker standard coach 
vvhich is to tour across the country in 
exactly seven davs. I 7 orty Studebaker 
i. us are to go out from Kansas City into 
Kansas to meet the exploitation car. 
Other publicity arranged at this city in- 
;ludes radio advertising from the Unity 
School of Christianity broadcasting sta- 
tion and the weighing of the men in the 
car by Chief of Police Shreeve. 



100 CHILDREN ADMITTED FREE 
FOR ADVERTISEMENT. 

Advertising that the first 100 children 
it the box-office after it opened would 
be admitted free brought kids from all 
directions, when Mrs. J. W. Moore ran 
the first episode of Universal's newest 
si il, "The Fighting Ranger," at her 
Lyric Airdome in St. Charles, Mo. But 
in spite of the crowds of kids which 
flocked to her theatre, Mrs. Moore's 
box-office record proved that the serial 
opening was equally as popular with 
the adults. 

The St. Louis Times, which serialized 
"The Fighting Ranger" in the St. Louis 
territory, gave Mrs. Moore 1,000 tabloid- 
sized newspapers, containing the early 
chapters of the story, which the Times 
used to merchandise this editorial fea- 
ture to the public. Airs. Moore had 
these tabloid pages imprinted with the 
Lyric's name and "The Fighting 
Ranger's" opening playdates, then dis- 
tributed them in house-to-house fashion 
in St. Charles. 

Sunday, on which she usually has a 
big house, was the day Mrs. Moore 
chose to open her serial. She placed 
it on the same bill with a stock com- 
pany which has been popular in St. 
Charles. She also showed it on Mon- 
day, in connection with her regular 
picture program. 



BY CROSS-COUNTRY TOUR." 

A letter has been sent by the Christie 
company to newspapers along the way 
asking them to officially check the time 
at which the Studebaker arrives at the 
various cities. 

Chas. H. Holdson, driver, and M- H 
"Mike" Newman, exploitation director, 
bit the City Hall at Los Angeles at 10 
o'clock Wednesday morning, August 26 
and expect to arrive in New York City 
Tuesday. 

E. S. Nesbit is to handle the entertain- 
ment of the two men in Kansas City. 




Page Twenty 



THE REEL JOURNAL 



September 5, 1925 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Frank Cassil, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone— Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Chas. Bessenbacher, Mgr. 

S. A. Hamilton, Booker 

Telephone, Harrison 4661 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 




















PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

C. A. Schultz, Mgr. 

A. W. Day, Booker 

Telephone— Harrison 0919 




CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 


FIRST NATIONAL 

PICTURES, Inc. 

T. Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

R. Heft, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 












ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 
















YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone — Grand 2923 






UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 












FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 




























STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'I Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 








K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 




UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 






































EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone — Grand 2095 


METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone — Grand 2110 




WARNER BROS.- 

VITAGRAPH, Inc. 

1820 Wyandotte St. 

C. A. Schultz, Manager 

C. W. Allen, Asst. Mgr. 

L. F. Durland, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 








T 

of eac 

C 

in adv 


hi 
h 

he 

ar 


s directory will b< 
month. 

inges of copy mus 
ice of publication 


5 1 
>t 

dc 


published in the fi 

be in our office o 
tte. 


rs 
ne 


t issue 
week 



September 5, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOEWS STATE HAS FIRE. 

4,000 People Exit Without Excite- 
ment As National Anthem Is 
Played. 



As the orchestra played "The Star 
Spangled Banner" at 9:20 p. m. Saturday, 
August 16, 4,000 men, women and children 
attending Loew's State Theatre, Wash- 
ington avenue near Eighth street, were 
directed from the house when a defective 
electric wire caused a slight fire hack 
stage. There was not the slightest ex- 
citement, the twenty-one ushers and other 
employes of the hig house handling the 
situation faultlessly. 

The short circuited wire fired a small 
drop curtain and some sparks fell to the 
stage. At the time Richard Singer, a 
musician, was playing the prelude for the 
second performance of the evening of 
"Romola." 

Before the audience realized what was 
happening the management had grasped 
the situation. The orchestra got its cue 
for the national anthem and .is the spec- 
tators arose to their feet the ushers di- 
rected them out of the twenty-five large 
exits of the house. 

The fire did but $250 damage and it 
would have been possible to have con- 
tinued the show, but Harry Greenman, 
managing director, decided to honor the 
seat checks at any performance during 
the week's run of the picture. 

The efficiency of the Loew organiza- 
tion made a big hit with everyone pres- 
ent when the fire started. 



Field Has "Iron Horse" 
Tie-up With Railroads 



Jack Field, publicity director for Fox 
Pictures, who handled the advance ex- 
ploitation for "The Iron Horse" which 
plays day and date the Grand Central. 
Lyric Skydome, Capitol and Kings Garden 
Theatre, August 29, arranged two special 
exhibits with the St. Louis-San Francis- 
co and Missouri Pacific railroads to boost 
the picture. 

The Frisco exhibit was in the Grand 
Central Building. 



Harry Tanner plans to open his new 
house at Nokomis, 111., about September 
25th. Complete it will cost about $25,000 
and will seat 500 persons. 



Jim Lambert has gone to Kansas City 
to become office manager for Metro- 
Goldwyn-Mayer. Ray Curran, late of 
Vitagraph, is now office manager in St. 
Louis. 



G. M. S. Requested 

By St. Louis Exhibitors 



A meeting of all St. Louis exhibitors 
was held last week with the result 
that Joseph Mogler, president of the 
Exhibitors League of St. Louis, sent a 
wire to Will H. Hays, president of the 
Motion Picture Producers and Distribu- 
tors of America, Inc., asking that Greater 
Movie Season be made an annual event 

This is the first official request by an 
organized body of exhibitors for a yearly 
Greater Movie Season campaign. 



Easton-Taylor Musicians 
Stopped on False Rumor 

Because someone told them that the 
musicians at the Easton-Taylor Theatre, 
Easton avenue at Taylor avenue, operated 
by Jim Drake, were playing under the 
scale, the executive board instructed 
Steve Butler, business agent, to "pull off" 
the players, and he did so in the height 
of a show Saturday evening, August 15 

Drake wasn't given an opportunity tn 
lie heard, although he had signed con- 
tracts to pay the players the full union 
wage scale and heretofore had never vi- 
tiated a ride of the union at any of his 
lour other houses. 

His orchestra was not restored until 
Friday, August 21, and even then the 
union refused to permit him to use the 
'urn with whom he had contracts. 



THEATRES CLOSE IN 3 TOWNS. 

Theatres in the following cities in the 
St. Louis territory have been reported 
closed : 

Bethel, Mo., Odin, III., and Delta. Mo. 

At the last named, the light plant is 
out of order and business is so poor that 
the theatre is closing down indefinitely. 

C. R. Johnson has taken over the Gem 
Theatre, Crafton, III., and will start re- 
modeling some time next month 



K. C. Whetstone, manager of the 
Regent Theatre, Keokuk. la., accompa- 
nied by bis wife and daughter, spent 
everal days in St. Louis. 

Arthur Scbierstein, booker for F. B. O.. 
is ill. Barney Lueken, owner-manager of 
the Macklind Theatre. St. Louis, is re- 
ported to have been sick several days. 

W. R. Richards, Witt Theatre, Witt, 
bought himself a new automobile and 
drove to La Salle, 111., for a visit. 

Jim Duthrie of the Pathe Memphis of- 
fice was a visitor at the recent fair at 
Bi nton, 111. 



BRIGHT BITS 

and 

NEWSY NOTES 



Jack Woody, president of Associated 
Exhibitors, was here for a week, depart- 
ing August 22nd for New York. A. C. 
Wilson, head auditor for Fox, was an- 
other visitor of the week. 



G. !■'.. McKean, manager of the local 
Fox office, journeyed to Hannibal and 
Quincy during the week. 



Mr. and Mrs. C. W. Lilly, who formerly 
managed the various theatres at Hanni- 
bal, Mo., are in St. Louis. They are re- 
ported to be in the market for a local 
theatre. 



"Drusilla With a Million" will open the 
$2,000,000 St. Louis Theatre, Grand boule- 
vard at Morgan street, on October 10th. 
This house has signed for the entire F. 
B. O. line-up for 1925-26. It has also 
given Associated Exhibitors a 100 per 
cent contract. 



B. J. "Buns" Derby is now travelling 
Southern Illinois for F. B. O. He form- 
erly was with Warner Bros. -Vitagraph. 
Lie succeeds Paul de Onto, who resigned. 



C. L. Hickman, who was manager for 
F. B. O. at Memphis, is now working for 
Warner Bros. -Vitagraph, travelling Ar- 
kansas, Kentucky and Tennessee out of 
St. Louis. 

The Producers Distributing Corpora- 
tion will move into the old Pathe office 
on the first floor of the Plaza Hotel 
Building, sometime during September, de- 
pending upon when alterations, etc., are 
complete. C. D. Hill, district manager, 
has already taken desk space in the new 
office. 

L. E. Talley is making the key cities 
lor Associated Exhibitors. 



Roy Dickson, Associated Exhibitors 
manager, will vacation on the Black River 
near Noble, Ark. He hopes to land plenty 
of black bass for his friends. 

"The Freshman", Harold Lloyd's latest 
picture, goes into the Grand Central, 
Capitol and Kings Theatres day and date 
for nine days opening September 17. 



M. F. Baker of Baker & Dodge, 
Keokuk, la., is back on the job after va- 
cationing in Michigan. 

(Continued on Page 23.) 



Page Twenty-two 



THE REEL JOURNAL 



BOX-OFFICE 





FILM BOOKING OFFICES. 
That Devil Quemado, Fred Thomson — 
This picture we consider in a class by 
itself and one that you can boost to the 
limit. In fact all late pictures that we 
have played from F. B. O. are 100%.— 
Weber and Sirbens, Broadmour, Kansas 
City, Mo. 

That Devil Quemado, Fred Thon 
Good entertainment. They all Ike Silver 
King. F. B. O.'s series of Thomsons are 
as good for small towns as you can get. — 
H. V. Ritter, McDonald, McDonald, Kas. 
Wild Bull's Lair, Fred Thomson.— Its 
a knockout. 100% entertainment.— E. S. 
Sutter, Columbia, Kansas I ity, Mo. 
FIRST NATIONAL. 
Penrod and Trouble, Freckles Barry 
and Jackie Coogan.— Both very fine. 
Large crowd, well satisfied spectators. 
—Amy Catlett, Cozy, Granby, Mo. 

Boy of Mine, Ben Alexander.— Good 
picture. Advertising good.— Geo. Leath- 
ers, Strand, Mt. Vernon, Mo 

Son of the Sahara, Claire Windsor and 
Bert Lytell— More good comments on 
this one than any I have played in a 
long time. 

Sally and Desert Flower, Colleen Moore. 
—Both 100% pictures, drawing packed 
houses— H. T. Thacher, Lyric Theatre, 
Abilene, Kas. 

So Big, Colleen Moore.— Not the type 
for Colleen. Not so pleasing to patrons. 
Business good.— H. J. Thacher, Lyric. 
Abilene, Kas. 

Sally, Colleen Moore.— Used for Sunday 
and Monday. Picture opened up to good 
business. Think it the best comedy star 
has made. Had good house Monday 
night, something unusual for that night. 
Book it if possible. Print and advertis- 
ing good. — D. C. Kennedy, Electric, Glas- 
gow, Mo. 

Potash & Perlmutter, Alexander Carr — 

A picture that should please wherever it 

is shown. Had lots of comments on this 

e, all good. Print good.— W. F. Denney, 

Electric. Lowry City, Mo. 

When a Man's a Man, John Bowers — 
An excellent play which pleased. A se- 
vere rainstorm cut down crowd as power 
was off part of second night. — Gem, Hig- 

bee, Mo. 

Enticement, Ian Keith. — Special explo 
tatioii campaign put this picture over to 
successful summer engagement. Picture 
proved very satisfactory. Print and ad- 
vertisement excellent— H. J. Thacher. 
Lyric, Abilene, Kas. 

Frivolous Sal, Mae Busch. — A good pic- 
ture and pleased about 90%. We arc 
well atisfied with our First National con- 
tract. No "lemon" yet. Print and ad- 
vertisement excellent. — Earl Bookwalter, 
[deal, Halstead, Kas. 

Painted People, Colleen Moore. — Good 
picture. Pleased my patrons. Print and 
ertising good.— Ceo. Leather-. Strand, 
Mt. Vernon, Mo. 

Within the Law, Norma Taluiai i 

: I picture. \ Talmadge always draws 

rood house. Print and advertising g I. 

1 lamia & Marty, Community, Courtland, 



Kas. 

Black Oxen, Corinne Griffith.— We 
hked this fine. Print good as always. 
Advertising good. — Frank Boles, Strand. 
( , reen field, Mo. 

Ponjola, Anna Q. Nilsson.— A mighty 

ne picture. Good for any house. Print 
and advertising good. — Frank Boles, 
i trand, Greenfield, Mo. 

Learning to Love, Colleen Moore. — 
Very pleasing picture. Print and adver- 
tising good.— T. T. Bailey, Princess, Stan- 
berry, Mo. 

Desert Flower, Colleen M'Oore. — Colleen 
always registers with our patrons and this 
one has everything to make a box office 
attraction. Print and advertising good. — 
Reynolds Maxwell, Electric, Joplin, Mo. 

Lilies of the Field, Corinne Griffith. — 
good story and picture, but not so well 
suited for a small town. Print good.— 
[. F. Jorgensen, Community, Mt. Hope, 
Kas. 

The Talker, Anna Q. Nilsson.— Good 
picture. Pleased everybody. Hot weath- 
er but good crowd. Print in fine shape. — 
Myers Bros., Auditorium, Slater, Mo. 

Ponjola, Anna Q. Nilsson. — Mighty good 
picture. The cast very strong here. Much 
favorable comment. — Royal Theatre. 
Gardner, Kas. 

In Every Woman's Life, Virginia Valli. 
—An extra good picture. Pleased 100%. 
Give us more like it. Print and advertis- 
ing good. — R. M. Funk, Rex, Ridgeway, 

Mo. 

Jealous Husbands, Earle Williams. — 
Splendid picture shown to capacity house. 
Print and advertising good. — M. A. Hawk- 
ins, Pollock, Pollock, Mo. 

Brawn of North, Strongheart. — Good 
outdoor picture full of action. Keeps you 
guessing all the way through. Drew a 
larger crowd than usual. Pleased well. — 
Albert Mayer, Mayer, Westmoreland, 
Kas. 

Trouble. — This picture was fine as usual. 
Jackie Coogan is very popular here. — 
Amy Catlett, Cozy, Granby, Mo. 

Born Rich. — Fine picture. Like all the 
rest from First National. — S. M. White. 
American Theatre, Keytesville, Mo. 



Th. 



METRO-GOLD WYN. 
Silent Accuser, Peter The Great. - 



A wonderful dog picture. Pleases nearly 
all. Not too long.— H. V. Ritter. Mc- 
Donald, McDonald, Kas. 

PARAMOUNT. 

Story Without a Name, Agnes Avres. — 
Print good. Patrons were lavish in their 
compliments as they passed out. — V. S. 
Brighs and Son, Home, Rockville, Mo. 

Mr. Billing Spends His Dime, Walter 
I I iirs — Very mediocre indeed,-- Amy 
i atlett, ( 'ozy, Granby, Mo. 

STATE RIGHTS. 

Single Shot Parker, Tom Mix. — Fine 
picture; full house; plenty i'i action. — H. 
1.. Muelberger, Eagle, Edgewood, 111. 



September 5, 1925 

Romance of the Wasteland, Art Mix. — 
Fine Western. Plenty of pep and action. 
Book it and clean up on this western. — 
1 [. L. Muelberger, Eagle, Edgewood, 111. 

Ranger Bob, Roy Stewart. — Good west- 
ern. Plenty action. Showed to good 
house at 10" and 25.— H. L. Muelberger, 
Eagle, Edgewood, 111. 

Getting Her Man, Ora Carew. — Good 
northwestern picture. Plenty of action. 
Buy it right from Underwood at St. Louis. 
Mo. — H. L. Muelberger, Eagle, Edgewood, 
111. 

Miracles of the Jungle, All Star. — Good 
animal serial. Full of thrills. Pleases 
them all. Book it and buy right from 
Sam Werner. — H. L. Muelberger, Eagle. 
Edgewood, 111. 

The Broad Road, All Star. — Good pic- 
ture. Plenty of action. Print is rather 
dim at the beginning. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

Mile-a-Minute Morgan, Matty Matti- 
son. — Good lively, lumber jack picture. 
Full of action, plenty of pep. Had full 
house despite the religious revival. — H. L. 

Muelberger, Eagle, Edgewood. 111. 

Fighting in France Exceptional busi- 
ness of this attraction. — Mrs. Collins, 
Dunbar, Kansas City, Kas. 

Pell Street Mystery, George Larkin. — 
Extra good action picture. Pleases as 
well as some specials. — Guy Shriner, Gem, 
Kansas City, Mo. 

Desert Madness, Jack Perrin. — Excep- 
tionally good western. A real stunt fea- 
ture. — George Christman, Gayoso Thea- 
tre, Kansas City, Mo. 

Playing It Wild, William Duncan.— A 
high class western with lots of comedy. 
Pleased all. Accessories and advertising 
good. — T. O. Peal, Royal Theatre, Grain 
Valley, Mo. 

WARNER-VITAGRAPH 

Flower of the North. — Condition of 

film N. G. Print in bad shape- Had it 
not been for that, a nice little program 
picture it would have been. Stops and 
splices that are bad ruin the said pic- 
ture. — Leo S. Bucber, Palace Theatre, 
Powersville, Mo. 

The Single Track, Corrinne Griffith.— 
This is a good show. Nothing extra, 
though. Took well here — G. L. Finken- 
hinder, Queen Theatre, Lucas, Kas. 

Girls Desire. — A good interesting story. 
Poorly inspected — Clarence Stevens, 
Amusu Theatre, Archie, Mo. 

Man From Brodneys, Warren Kerri- 
gan. — A dandy program. Picture will 
please most of your people.— W. A. 
Douschlag, Strand Theatre, Ransom, Kas. 




September 5, 1925 



THE REEL JOURNAL 



Page Twenty-three 



ST. LOUIS NOTES. 

(Continued from page 21.) 



Edward Flanagan, 41 years old, native 
St. Louisian motion picture actor and 
vaudeville performer was buried in Cal- 
vary Cemeten', St. Louis, Monday, Au- 
gust 24. He died in Hollywood, Cal., Au- 
gust 20. He v. as a member of the "Hall 
Room Boys" movie comedies and played 
in other pictures. His wife and two chil- 
dren survive him. 



The St. Louis Municipal Opera played 
to 349,229 paid admissions for a total of 
$317,781.75 during the twelve weeks sea- 
son which closed August 17. In addition 
an average of 1,600 free seats were oc- 
cupied at each of the eighty perform- 
ances. The advance sale for the 1926 
season has passed the $75,000 mark. 



"Food For Thought", a motion picture 
designed to educate motorists and pedes- 
trians to obey traffic rules has been pro- 
duced by the Film Corporation of Amer- 
ica for the Automobile Club of Missouri. 
Matt F. Morse, manager for the club, will 
handle the distribution of the picture. It 
is planned to release it day and date in 



all of the St. Louis first run theatres. It 
will then be ready for general distribu- 
tion throughout the city and state. 



The Columbus Amusement Company 
lias been organized by George P. Skouras. 
He recently took over the Congress The- 
atre on Olive street owned by Hector M. 
E. Pasmezoglu. 

John Satterfield will build a new thea- 
tre at Dardanelle, Ark., and will invest 
about $10,000 in the building. It will con- 
tain a balcony. 



Visitors of the week included : Robert 
Stempfle, St. Charles, Mo.; Jim Reilly, 
Alton, 111.; Bill Karstetter, Columbia, Mo.; 
William Cotter, Moberly, Mo.; K. C 
Whetstone, Keokuk, la.; Tom Reed, Du- 
quoin, 111.; S. E. Pertle, Jerseyville, 111.; 
Walter Thimmig, Duquoin, 111., and L. W. 
De Young, Waterloo, 111. 



Charles Werner, manager for the local 
Metro-Goldwyn-Mayer exchange, is in 
Mayo Brothers Sanitarium, Rochester, 
Minn. He expects to be away another ten 
days. Assistant Manager Sam Berger is 
in charge of the office. 



L. W. De Young, Memorial Hall, 
Waterloo, 111., will attend the Artillery 
Officers Training School at Fort Monroe, 
Va., and will spend some seven weeks in 
learning how to shoot down aeroplanes. 
He is a second lieutenant in the Officers 
Reserve Corps. 



Before he departed for Memphis, Tenn., 
August 21, Claude McKean, recently man- 
ager of the new Memphis Fox office, 
was presented with a brass engraved 
desk set from local exhibitors and a dia- 
mond set Masonic pin, expressing the 
esteem of his fellow workers in the local 
Fox office. He was deeply touched by 
the gifts. 



J<jeepL 




Two cents per 
word payable In 
advance. No nds 
accepted for le»« 
than 50c. 



THE CLEARING HOUSE 



SELLS 



Second Hand Equipment, Seats, Projectors, 
Screens, PLanos, Organs, Theatres and Mis- 
cellaneous Articles. 



BUYS 



■ intra for othrr| 
•paces furnlahrdl 
on rraueat. 



Illlllilllllllllllllllllllllllllll^ II Iliyili!lill!llllllillllllllllllllllllllllillil:s::::!ll!lii:illllllllll!ll:i:!;!;: : u !!l||:!i" 



Kor Sale — 20 opera chairs costing $3.75, 
at $2.25. One electric sign. Art glass, 
cost $125, will sell for $:t5. One piano, 
cost $200, sell for $50. — A. E. Jarboe, Royal 
Theatre Cameron, Mo. tf 

FOR SALE 
300 theatre cliairs, in good condition, 
for sale at 05c each. Also a 9x112 foot 
gold fibre screen and frame, nsed only a 

few months, $50.(>0 S. E. Pirtle, Orplieum 

Theatre, Jerseyville, 111. — P3t, 9-5. 

WANTED — Experienced motion picture 
installation and repair man. Must be able 
to repair all makes of motion picture mn- 
chines as well as understand the installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 

Company, 715 Wells St., Milwaukee, Wis 

C:lt. 9-20. 

WASTED — 250 or 300 used theatre seats, 
must be ill good condition. Will pay cash. 
Gem Theatre, East Alton. III. — Pit, 9-5. 

USED VEXEER and Upholstered thea- 

cliairs. Low pr ccs. C. G. Deinel 

S4.-, s... sta'e St., Chicasn. — P3t — S-23. 

GUARAXTEED — 14 H. P., 110 * olt, 00 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
Bldg., Duluth, Minn. — COt — S-30. 

THEATRE ORGAN BARGAINS 
Many wonderful values in such well- 
known instruments as Wurlitzer, See- 
burg. Foto-PIayer and others on spe- 
cially low terms. 

J. TV. JENKINS SONS' MUSIC CO., 
1015 Walnnt, Kansas City, Mo. 
We are also sole agents for the wonder- 
ful Reproduco Portable Pipe Organ. Write 
for catalog and our special offer. tt 

Be Sure to Get 
BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trail' is, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 
312 Ozark Bldg. Kansas City. Mo. 



BANNERS SIGNS, SHO-CARDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
banner, cloth, for 50 cents, any wording, 
one day service, c. o. d. If desired. 
HUME COLOR-SPRAY SYSTEM 
Idle Hour Theatre Bldg. Seymour, Mo. 

Ctf— 8-29 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

BARGAIN BANNERS — Hand painted, 3 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One day 
service. Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. 18th St. Kansas City. Mo. 
— tf. 



B0LLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



READ THE 
CLASSIFIED ADS 



-isas.Cijr 

Engraving & 
ColorplateCo 

S'^o/k/ Walnut - Kansas Citv 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

on time 



fSFt TICKETS 

PRICE 60c PER ROLL [MI] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 

READING: 5c, 10c, 15c, 20c, 25c. 30c, 35c, 40c, 50c and "ADMIT ONE' 

BEST GRADE ROLL TICKET, lin. x 2in. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 

Write for Prices and Samples of Special Printed Roll and Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 

ARKANSAS 



What'U They Do When They See 
A Million Dollar Ship Blown to Bits 

** Before Their Very Eyes! 



A thousand panic 
stricken passengers 
rushing to safety — 

A wild leopard let 
loose on a threaten- 
ing mob — 

Actions — thrills 
— excitement — i n 
the kind of a show 
they'll love to see! 




Ualf m Girl 



with 

Doris Kenyon 
Lloyd Hughes 

Directed by 
John Francis Dillon 



t-" ; 1 . " v r- ( - | «, ' ,:tfft. , ^r" ' V".jtfw*P' -■'■«■ *BBSEfflH 



csraaspapmswssa 



■**'««*!»**{ 



You Bet, It's Another First National Winner! 

THEY COME ONE AFTER THE OTHER 



3319 Locust St. 

ST. LOUIS 



1712 Wyandotte St. 

KANSAS CITY 



ST. LOUIS 






Vol. X 

No. 13 



jti'lEMBEK 5 1925 Tw a Y ™ lars 




m 



Pu^l'^Vtert Kvprv Saturday v>v 
REEL .lOI'RNAL PUB. CO. 
Mnnutncturers' Exchange 



^&> 



\\ 








Head -what Exhibitors rvho 
have Played It say about ~ 







S m allex- 
Mbitors can't 
afford to run 
'without Uni- 
I versal serv- 
ice. This 
plan will 
'surely be a 
great benefit. 
— if y stic 
T h eat re, 
Clovis, Cat 

Your Com- 
plete Service 
Contract is 
the reason 
we are open 
today and 
has solved 
our problem. 
— R eardon's 
T h e at re, 
Fresno, Cal. 



Tour Complete Service 
Contract is fairest and 
most equitable I ever 
signed.— Reese B. Har- 
rington, Harrington, Del 

Greatest help to small 
exhibitor in history of 
the Motion Picture busi- 
ness. — Grand Theatre, 
Genesco, N. Y. 

Signed Complete Serv- 
ice Contract for my 
three theatres. Hope all 
exhibitors grasp this rare 
opportunity. — J a m e s A. 
Theres, Lancaster, Pcnn. 

My theatre was closed 
down entirely. Only able 
to open thru your Com- 
plete Service Plan. — J. R. 
Black, Rice's Landing, 
Pa. 



. Complete Service Con- 
tract is best buy of any 
film product today.— 
Mather's Theatre, Math' 
ers, Penn. 

' The only Saviour for 
the small fellow. Con- 
gratulations for helping 
me to keep in business. 
—Charles Gable, Sharon, 
Pa. 

Was compelled to close 
Tuesdays. Your Com- 
plete Service Contract 
enabled me to reopen 
and operate with profit. 
—Star Theatre, Youngs- 
rill e. Pa. 

Was wondering how I 
was to pull thru this 
season. Complete Service! 
Contract solved my prob- 
lem.— Opera House, Win- 
her. Pa. 



It is the only salvation 
for the small town ex- 
■hibitor and will keep us 
open and in business. — 
Gem Theatre, Armstrong, 
la. 

You save the small! 
town exhibitor from go-! 
ing out of business. 
'Congratulate you on 
.your fairness. — F a m ily 
Theatre, Keswick, la. 

It is certainly a live 1 
and let live proposition 
and a breadwinner. — , 
Royal Theatre, Panora, 
Iowa. 

A lifesaver and a God- 
send to small town thea-, 
,tre men. Congratulate 1 
you for your fairness. — 
A. G. Wittwcr, Rainier,] 
Ore. ' 



Can't say enough fcl 
Complete Service Coil 
tract. It is a Godsend 
—Empire and Ccntcnnk\ 
Theatres, Lowell, Wise. I 

Urge every small tow.| 
exhibitor to sign thill 
When they check U p tht i 
will find they have mat! 
money.— White Thcatri 
White, So. Dak. 

Any man who canncil 
keep open this summd 
with your Comple) 
Service Plan should si," 
out to some One wil 
backbone to boost h 
own business •■—■The M 
vie Studio, Freema: 
Dak 

Your new plaii is~ t 
best method vet devis 
to market film — Crysl 
Theatre, Detroit, Mich 



Enabled me 
open, and 



P*o A 



f l/tungsvilie,Pa 



'S 



**«; 



// 



iiuul Complete 

mote -Unmiwonhmh 
it sure works fin* 

Cleve M€Kay 

Lapel ',Ind. 



Business 

is good due 

to this , 

contract/ 

GeitnerTheatre 

Silver Cteek,M.Y. 



KAre you sitting in on the Feast? Art 
, SignTODAY /oi UNIVERSALE 



W/i 



W/mm 





I am very in u c h 
pleased with your Com-i 
plete Service Contract. I 
would have had to close, 
if I had not gotten it,.— 
Crystal Theatre, Roose- : 
velt, Okla. 

Your Complete Service 
Contract is sure a win- 
ner especially for small 
exhibitors.— The Palaoe, 
Pouersvillc, Mo. 

Your Complete Service, 
Contract is O. K. It is 
the hest proposition I 
ever had.— Galax Thea- 
tre, Galax, Ya. 

Greatest contract I 
signed in years. Advise 
every exhibitor to get in' 
on it.— Princess Theatre, 
Elmgrove. IF. Ya. 



The fairest and most 
eauitable contract I have, 
ever put mv signature 
to —Liberty Bell Theatre.l 
Flcminyton, W. Va. 

Am thoroughly con- 
vinced Complete Service- 
Contract is entirely flaw- 
less and equitable. — Crys- 
tal Theatre,-, Oilmpr^ 
Texas. 

Some time ago closed 
for Complete Service 
Contract. Am very well 
pleased as it allows us to 
get our share of pa- 
tronage ' each night. -J 
Casino Theatre, HeoroiQ 
rille, Texas. 



Complete Service *Con'-j 
tract is best chance ever' 
given small exhibitor to' 
make a bit of money.— 
Oasis Theatre, La\ 
Grantrc, N. C. 

More than satisfied] 
with Complete Service! 
Contract. Both pictures; 
and service are above 
average.— Cosmo Theatre, 
Xew Carlisle, Ind. 

Was running at a loss 
until I closed on this. 
Now I am running and 
making a little. — Ed. 
Craflets, Seelpville, lnd. 

Have used your Com- 
plete Service Contract 
for more than two 
months and it sure works 
Trut fine.— Cleve McKay, 
Lapel, Ind. 



It is a Godsend to all 
exhibitors.— Opera House,, 
Jtalida, Ohio. 

Complete, Service Con- 
tract makes it possible 
ifor me to own my tliea- 
[tre. —Garden Theatre, So. 
"Charlestown, Ohio. 

Complete Service Con- 
tract is fairest we ever 
signed.— Muse-U Theatre, 
Tularosa, N. M. 

Complete Service Con- 
tract is one of the great- 
est achievements ever 
.created in history of in-! 
dustry. — The Opera 
House, Lenora, Kans. 

Taken from all angles 
this can't be beaten. — 
R. L. Dennett, Point 
Arena, Cat. 




It is one of 
lb., fairest 
p r o positions 
ever offered' 
to an exhibi-i 
tor and is best 1 
1 have seen in 
my experience- 
— Lyceum The- 
a t r e, U'aJer-, 
rille, N. Y. 

I could n"- 
wait until 
got my name 
on the dotted 
1 i n e. Thanks. 
a thousand 
times. — Secen. 
Stars Theatrei 
P h illipsburg^ 
Pa. 



Very well * 
pleased! gets' 
us out share 




CasinoTbeatra 

^ebrohviiieTeif,, 



P 



,f 



Ed.GrafTeta 

^ Seelijville, lnd. 






; 



JJsk 



tting your share of this juicy banquet? 
H.ETE SERVICE CONTRACT iff 



¥-" 



No picture e 1 
"The Phanton 



(No* 447 Straight from the Shoulder Talk by 



YOU ARE GOING TO HAIL "THE PHANTOM OF TK 

Opera " with a yell of relief and delight. 

YOU AND YOUR PEOPLE ARE GOING TO FIND IN THl 
production the very thing you have been hoping for — a genuiie 
knockout that will give a new boost to the moving picture busint 
in general, 

"THE PHANTOM OF THE OPERA" IS FANTASTIC. 

IT IS A MELODRAMATIC NOVELTY OF THE TYPE YOJ 
never saw on the screen in all your life. 

IT IS A CREfcPY, NERVOUS STORY THAT WILL SEN! 
thrills and chills up and down your spinal column, only to give y«u 
just a little laugh now and then to keep you from going complefci 
crazy with excitement and suspense. 

IF YOU HAVE READ THE BOOK, PREPARE TO SEE 
picture so much better than the hook itself that there is no comparisi 

GASTON LEROUX, A SKILLED WRITER WHO PAIN1 
word pictures as vivid as any pen can give, will himself admit tl 
the camera has outdone him in every scene of his mighty, weii 
gjiostly fantasy. 





made is like 
the Opera" 

mmle, President of the Universal Pictures Corp.) 



MARY PHILBIN IN "THE PHANTOM OF THE OPERA" 
ill show you such acting as is seldom seen on the screen or stage. It 
ill make her a greater world favorite than ever. 

LON CHANEY IN THE TITLE ROLE WILL PROVE THAT 
t has more tricks up his sleeve than you ever dreamed of. If he 
kve you in "The Hunchback of Notre Dame" a character that has 
i/ed in your memory, he will give you another in "The Phantom of 
le Opera" which I defy you to forget. 

THE REST OF THE CAST WHICH IS TOO LONG TO 
ntme is simply perfection itself. 

THE SETTINGS ARE BIZARRE, IN SOME CASES ALMOST 
j^otesque and in all cases intensely gripping and interesting. 

THE WORLD HAS BEEN TOLD ABOUT "THF PHANTOM 
the Opera" and is waiting for it. Thank heaven, I present it with 

le knowledge that it will surpass anything anybody hopes for in his 

jildest and most highly imaginative moments. 

"THE PHANTOM OF THE OPERA" IS IN A CLASS ALL 
itself — miles and miles ahead of all others* 



> *>ge Six 



THE REEL JOURNAL 



September 5, 1925 



r l 




Regionals Hold Picture Industry's 

Strongest Force for Accomplishment 



BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aov. Mgr. 
Circulating in Missouri 
Kansas. No. Oklahoma 
Vo. Arkansas, West 
Kentucky, "West. Ten- 
nessee, So. Illinois and 
3. W. Indiana. 

Every* Saturday by 
•I EEL JOURNAl 

PI'RI-ISHINO CO. 
Manufacturers Exrhangr l . 
KanMan City, Mo, I 



Trade Journals Must Step Forward for 

Independent Exhibitor, Producer 

and Distributor. 




Need for Action 

Governor Baker of Missouri is 
planning to levy an amusement tax 
on theatres in the state. This to 
provide a fund for education, and 
because he claims "there are many 
substantial persons who do not pay 
any other taxes to the state. . ." 

However good the governor's 
plan for the benefit to the state 
such a tax would be, he has evi- 
dently overlooked the fact that it 
will not be the "public person," 
who would carry the tax burden, 
but the theatre owner, who already 
has more and heavier taxes im- 
posed upon him than any other 
business man in the state. The 
tax cannot be passed along to the 
public in many instances through 
the theatre. It would largely 
necessitate an increase in admis- 
sion price. And such action in the 
face of many reductions in admis- 
sions to gain patronage, would 
mean certain suicide of many the- 
atres. 

Though the governor's plan is at 
this time merely in contemplation, 
it is announced after much investi- 
gation and the contemplated usage 
of this tax fund makes it highly 
probable that such a plan would 
meet with approval at the next 
legislature. This oroposition should 
never be permitted by the exhibi- 
tors to get to the legislature. It 
should be killed right now! 

Every exhibitor, large or small, 
in city or hamlet, in the State of 
Missouri, should write a letter at 
once to the governor telling him of 
the already heavy tax burdens that 
he is carrying and that such an 
amusement tax as the governor 
contemplates will not be carried by 



Washington, D. C— Regional trade 
journals must now step in the breach for 
the independent theatre owners, produc- 
ers and distributors, if needed legislative 
reforms of a national scope are forthcom- 
ing. 

Washington politicians do not give 
much credence to official requests from 
the motion picture theatre owners ur- 
panizat'on, because of the dissention in 
the ranks and the belief that this body- 
does not fully represent the motion pic- 
ture theatre men of the country. 

Will Hays' organization has consider- 
able power in official Washington, but it 
is not likely that the Hays group will 
carry on any fight over problems con- 
fronting the theatre owner solely. As 
long as the members of the Havs body 
are not hurt, it will be up to the showmen 
themselves to rectify the ills through the 
Federal Trade Commission, Department 
of Justice or Deoartment of Commerce. 

Quarrels in the exhibitors' ranks can- 
not but detract from the effe-t of this 
group, while the Hays "solid-front" has 
added prestige for the producers' organ- 
ization. 

The printed word carries considerable 
weisht with Congress. Therefore, it is 
up to the regional trade paners to carry 
on the ficrht for needed reforms before 
the national legislative grouos. Perhaos 
it is the dignitv of the words in print ; 
however, no Congressional Comnvttee or 
government off : ci:.I w'l' lightlv d'smiss a 
romo'aint printed in the regional trade 
journal of bis district. He is more ant 
to p-et on his f eet a"d wave aloft the 
nuhlir-ation, saying, "Gentlemen, I hold 
in mv hand a conv of The Reel Tournal 
i r whatever it mav be. and T ask you 
t i remedv this and tlvs evil." 

Tt is the individual theatre owner's let- 
ters to his own Congressman, in addi- 
tion to the regional trade press coni- 
nlaints. which will turn the trick for 
needed changes in national legislation. 



Reichert New Warner 
Bros.-Vitagraph Mgr. 



Louis Reichert, formerly manager at 
the Kansas City exchange of Producers 
Distributing G rporation, is the new man- 
ager at the Warner Bros.-Vitagraph of- 
fice here. 

Through his present connection with 
Sam E. Morris, general sales manager 
for Warner Bros. Mr. Reichert will again 
be associated with a man with whom he 
has had a friendship of long standing. 

"I am very hanpy in mv new position," 
said Mr. Rc'cher'. "and I be'ieve I shall 
do well, for the Warner Forty is a list of 
pictures that should bring excellent re- 
sults." 

Mr. Reichert assumed his duties M'on- 
dav. 



the public, but by the exhibitor 
himself. And don't wait to do this. 
Now is the time to act ! 



PUBLISHER'S NOTICE TO 
ADVERTISERS. 

Following an exhaustive study of 
mail distribution conditions in the St. 
Louis ard Kansas City film distribut- 
ing territories, The Reel Journal has 
perfected a plan whereby every sub- 
scriber may receive his paper not later 
than 24 hours after the time of mail- 
ing. 

In the future, The Reel Journal will 
carry the date of mailing, each Satur- 
day. For the past several years each 
issue has been dated a week in ad- 
vance. This was made necessary be- 
cause of the slow delivery of mails 
in some distant parts of The Reel Jour- 
nal's territory. 

In making this change, it will be 
necessary to publish two issues carry- 
ing the date of September 5. the issue 
of a week ago and this issue. Adver- 
tisers shou'd not allow themselves to 
become confused over what would or- 
dinarily appear to be a duplication of 
billings. 



Union Invades K. C. 

Operator's School 

Distribution of Handbills Causes Disturb- 
ance on Movie Row. 



A drastic move was made by the motion 
picture operators' union of Kansas City 
last week, about twenty-five members of 
the union invading the heart of Mov'e 
Row, where the non-union operators' 
school, operated in conjunction with the 
M. P. T. 0. Kansas-Missouri, is located. 
However, when O. H. Lime, manager of 
the school, perceived there was to be 
trouble, he procured a revolver from his 
desk and successfully "stood off" the in- 
vaders. 

The disturbance resulted from some 
handbills issued by the school and which 
were circulated among theatre managers 
who were undecided whether or not to 
employ union or non-union operators. 
The handbills explained that the union 
made it possible for only a select few 
operators to obtain positions and was 
unfair to American labor. Some of the 
handbills fell into possession of union of- 
ficials, the disturbance resulting. 

"The M. P. T. O. of Missouri and 
Kansas had nothing to do with the dis- 
tributing of these handbills," said C. E. 
Cook, business manager for that assoc:a- 
tion. "However, I feel that the .:"pe:-»- 
tor's school is a good thing, for .inv . <- 
hibitc.r has a right to hire wh( ;u he 
pleases aiul pav according to the rjualitv 
of the work done, iust the same as an 
enipli yer in any line of business pays an 
employee according to his ability." 



Ssptember 5, 1925 



THE REEL JOURNAL 



Page Seven 



€6 



you have never seen 



colored photography until you 
see "PRETTY LADIES 



99 



CLASS OF SERVtCE 


SYMBOL 


'* Hzy Message 




Jay Letter 


bluo 


Night Message 


Nite 


Night Letter 


N L 


If nonj of these three symbols 
appears after the check (number of 
words ) this Is aday n'Obsacja. Other- 
wise Its character is indicated by the 
symbol appearing after the check. 



WESTERNL UNION 



TE 




xA^mSWv 







NEWCOMB CARLTON, pbesidcm 



GEORGE W. E. ATKINS, fipst VICE-PRESIDENT 



CLASS OF SERVICE | SYMBOL 


Day Message 


t 


Day Letter 


Blue 


Night Message 


Nita 


Night Letter 


NL 


If none of these three symbols 
appears after the check {number of 
werdsithis is aday message. Other- 
wise its character Is Indicated by the 
symbol appearing after the check. 



279S FX 6 EX NL COLORADO SFRINGS COLO AUG 22 1925 

E M SAUNDERS 
METRO-GOLDWYN DIST CORP 
MEW YORK N Y 

PLAYED PRETTY LADIES FULL WEEK AGVINST DON Q TO EIGHTY SIX 
PERCENT INCREASE OVER CORRESPONDI IG WEEK LAST YEAR STOP 
YOU CAN TELL THE EXHIBITORS THEY HIVE NEVER SEEN COLORED 
FHOTOGRAPHY UNTIL THEY SEE PRETTY LADIES STOP OPENED MONDAY 
WITH UNHOLY THREE TO CAPACITY BUSINESS PATRONS FROCLAIM IT 
CHANEY'S GREATEST AND BEST PICTUR ] OF THE SEASON STOP REGARDS 

J E TOMPKINS 
AMERICA THEATRE 



"THE UNHOLY THREE" opened to 
capacity business" 

As fast as they are being released, Metro-Goldwyn-Mayer Pictures 
are smashing records! 

Is it any wonder 



\^\rq^oldwj/n^^ct 



IS 



"The Talk of the Industry" 



CHAS. WERNER, 
Resident Manager 
3328 Olive St., 
St. Louis. 



J. E. FLYNN, 
District Manager 



C. E. GREGORY^ 

Res ; dent Manager, 

1706 Wyandotte 

Kansas City, Mo. 



Page Eight 

K. C. Universal Trade 
Showings September 8 



THE REEL JOURNAL 



Universal's trade showings for the small 
town exhibitor, which were begun at 
Creston, Iowa, August 11, will be started 
from the Kansas City office with a 
showing of Universal pictures and other 
entertainment at Chillicothe on Tuesday, 
September 8, according to an announce- 
ment made Monday by Harry Taylor, 
manager at the Kansas City office of 
Universal Pictures Corporation. 

The festivities, which will be handled 
by "Bob" Gary, local Universal exploi- 
teer, will take place in the Strand Thea- 
tre at Chillicothe, commencing at 9:00 a. 
m. and will continue throughout the after- 
noon. Two hundred exhibitors in the 
territory surrounding Chillicothe have 
been invited to the aftair. 

Apparently the city welcomes Univer- 
sal's party, for it is to be decorated, while 
the Chamber of Commerce has an- 
nounced its support, and the Chillicothe 
Constitution is to print a special edition. 



Car Exploiting "Seven 
Days" Reaches K. C. 

The "Seven Days" Studebaker exploita- 
tion car which left Los Angeles at 10:10 
a. m. Wednesday on its seven day tour 
across the country, advertising the Al. 
Christie release, arrived in Kansas City at 
10:15 a. m. Saturday. 

Chief of Police Shreeve weighed the 
men in the car and found that the pro- 
fessional driver, Chas. Holdsen, gained 
two pounds under the diet imposed, and 
"Mike" Newman had lost approximately 
three pounds. 

"Holdsen, of course, was used to the 
diet, but "Mike", used to his dozen cups 
of coffee, pork and beans and not too 
much work, would naturally be affected 
by the limited amount of food which the 
two men were allowed to consume," said 
E. S. Nesbitt, free lance exploiteer, who 
handled the local publicity for the Stude- 
baker-P. D. C. tie-up. 

Holdsen appeared with half of his face 
shaven and the other half with several 
days' growth of beard on it. 

M. B. Payne, head of the Studebaker 
company here, said the car needed noth- 
ing but a change of oil and a little tight- 
ening up after its strenuous journey 
half way across the continent. 



Graduate Operators 

Screen A. E. Special 

As a graduating exercise, the Kansas 
City School of Motion Picture Projec- 
tion held a showing of the A. E. special, 
"Manhattan Madness". An audience 
composed of ISO theatre men and mem- 
bers of the students' fanrlies was 
crowded into the school, HI W. 18th. 
sei ond floor. 

Five members of the graduating class 
of nineteen handled the screening, which 
was run off with nerfect smoothness, ac- 
cording to E. J. Lime, in charge of the 
school. 

The picture, which features Jack Demp- 
sey, was used by the courtesy of the 
Associated Exhibitors exchange here. 



MOBERLY VETO UP THIS WEEK. 

The fate of Sunday shows in Moberly, 
Mo., will be decided this week. Six 
votes are needed in the City Council to 
override the mayor's veto of the bill 
killing the Sunday closing ordinance. 

William Gotter of the Fourth Street 
Theatre, director of the fight for Sun- 
day movies, is confident he will pick up 
the extra vote needed to put Moberly 
in the b'g league class. 

The bill or : ginally passed 5 to 3 but 
two-thirds majority is needed to kill the 
mayor's veto. 



ELLIOT INCREASES I. M. P. MEM- 
BERSHIP 45%. 

New York City. — It was revealed in 
Frederick H. Elliot's first formal report 
to the Independent Motion Picture As- 
sociation of America that the member- 
ship of the organization has grown 45 
per cent in two months. Mr. Elliot was 
elected general manager of the Associa- 
tion June 15. 

The active list of the organization now 
shows 25 producer-distributors and 78 ex- 
changes. 



HOLD SIKESTON EXHIBITOR FOR 

RUNNING SUNDAY SHOW. 

Sikseton, Mo. — O. W. McCutcheon, 
local exhibitor, is being held under bond 
after running a Sunday Motion Picture 
Show here recently. McCutcheon had 
announced the show, and was expecting 
arrest, as he desired a test case of the 
local ordinance. 

He has entered his appeal. 



"FLIVVER" ADDS MORE LAURELS 
AND SAVES A "BLOW UP." 

In an era of racing pictures, now comes 
C. W. Allen, Warner-Vitagraph assist- 
ant manager, and claims all non-stop 
"flivver" speed records between Kansas 
City and Madison, Kas., a distance of 
162 miles. 

At 11 :30 o'clock one morning last week, 
H. E. Schlichter, Madison exhibitor, 
called the local exchange long distance, 
and imparted the serious informat'on that 
his show was "blown up" that night un- 
less airplane, fast train or some master 
of the wideopen spaces coma to his rescue. 

Allen hopped in his willing Ford with 
a can of film under one arm. He pulled 
the gas down and let her stay. He claims 
lie made the first 71 miles in an hour 
and fifty minutes, and the entire trip in 
four hours and forty minutes. 

"Believe it or not," but anyway, we 
haven't heard of a "blow-up" out Madi- 
son way. 



Paramount Uses Color 
in New Menjou Picture 



The opening and closing scenes of "The 
King on Main Street" will lie done in 
color photography by Famous Players- 
Lasky Corporation. 

The story begins with the King of 
Moldavia, acted by Adolphe Menjou, re- 
viewing his cavalry troops on the military 
parade ground. This scene and the final 
one will be done in vivid colors. 



September 5, 1925 

Joe Weil Exploitation 
Director for Universal 



Because of his e.XLellent work in di- 
recting exploitation for Universal Pictures 
Corporation during the last five months, 
Joe Weil has been appointed Exploita- 
tion Director of that company. 

Weil's work for Universal during the 
past two years includes the handling of 
all their Broadway showings and the ex- 
ploitation of "The Hunchback" in Paris. 

The new exploitation director will have 
charge of Universal's home office staff and 
twenty-two men in the larger Universal 
exchanges throughout the country in the 
advertising of the big Lon Chaney fea- 
ture, "The Phantom of the Opera". 



FOUR WARNERS THIS MONTH. 



Warner Bros.-Vitagraph Announce Sep- 
tember Releases. 



Four special productions will be re- 
leased by Warner Bros.-Vitagraph during 
September. Drama, melodrama and com- 
edy are included in this month's offer- 
ings. 

The four pictures are "The Limited 
Mail", a thriller starring Monte Blue, 
which is set for release September 5; 
the Irene Rich starring vehicle, "The 
Wife Who Wasn't Wanted", to be ready 
for distribution September 12; the Matt 
Moore feature, "His Majesty Bunker 
Bean" which will be releasted September 
19; and a Rin-Tin-Tin story, "Below the 
Line", which is to be released September 
26. 



S. M. Katz New F. B. O. 
Assistant Sales M'g'r. 



Sidney M. Katz was this week ap- 
pointed assistant sales manager for Film 
Booking Office. Air. Katz has been as- 
sociated with F. B. O. since it first 
started, three and one-half years ago, as 
assistant manager of the New York ex- 
change and later as a district manager 
in the East. 

The new assistant sales manager has 
left for a trip in which he will visit all 
the F. B. O. exchanges to further ac- 
quaint himself with the personnel of the 
company. 



FIRST DINKY DOODLE TITLED. 

"The Bad Man" is the title of the first 
of the new Dinky Doodle cartoon pic- 
tures which are to be made exclusively 
for F. B. O. release by Walter Lantz. 
The artist has drawn a burlesque on the 
"shoot-'em up" westerns for the first of 
the series, which will be released in Octo- 
ber. 



Mr Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask f r, but it's the only 
reliable aid you c*n give your musicians 
to help put l he picture over. 



F. BO. has the winners foryou 



m 



AND STILL MORE EVIDENCE! 

Hostettler Amusement Co. 

Has Booksd 

F. B. O.'s GOLD BOND SPECIALS 

For 

Sl Joseph,^Mo» 



"DRUSILLA WITH A MILLION" 
"IF MARRIAGE FAILS—?" 
"PARISIAN NIGHTS" 
"KEEPER OF THE BEES" 
"THE LAST EDITION" 
"WHEN LOVE GROWS COLD" 



"A POOR GIRL'S ROMANCE" 

"FLAMING WATERS" 

"HAPPINESS" 

"THE MIDNIGHT FLYER" 

"ISLE OF RETRIBUTION" 

"THE FUTURITY WINNER" 



<^P 



FILM BOOKING OFFICES 

Snower ItlOu., Kansas City, Mo. 2:iO Union Ave.. Memphis, Temi. 

:f312 Olive Street. St. Louis, Mo. 127 So. Hudson, Oklahoma City, Okla. 



"%k 



Trade with F BO. and prosper 



Page Ten 



THE REEL JOURNAL 



Governor Baker Announces Tax 

May Be Levied on Missouri Theatres 



State Head Plans Constitutional Amend- 
ment Assessing Amusements for 
School Revenue. 



Theatres, amusements, baseball, foot- 
ball and basket ball games, where admis- 
sions are charged, sporting events and the 
like will be included in the constitutional 
amendment providing for the levying of 
a special tax to care for the state educa- 
tional institutions and public schools, ac- 
cording to an announcement from Gover- 
ner Baker Tuesday. 

"There are a great many substantial 
persons who do not pay any other taxes 
to the state, who, under an amusement 
and luxury tax plan, would aid in sup- 
porting the state government," stated the 
governor. 

Five million dollars a year would be 
the revenue resulting in a 10 per cent 
tax on the receipts of organized base- 
ball in Missouri, according to a survey 
made last year. Governor Baker has or- 
dered another such survey to determine 
what amount an amusement tax would 
add to the state funds. 

Governor Baker pointed out that should 
the contemplated plan be adopted it would 
lie possible to completely revise the state 
tax system in the 1927 "legislature. 



When interviewed on the subject, R. R. 
Biechele, president of the Motion Picture 
Theatre Owners of Missouri and Kansas, 
would make no statement. 



G. M. S. PRIZES AWARDED. 



Seven Prizes For Essays Winds Up Kan- 
sas City Campaign. 



With the awarding of the seven prizes 
in the Greater Movie Season essay con- 
test in Kansas City, followed by a lunch- 
eon and meeting of exhibitors and ex- 
change officials Tuesday, Greater Movie 
Season became a permanent annual event 
for the future in Kansas City. 

So successful has the Kansas City cam- 
paign, in conjunction with the national 
celebration, been that both M. P. T- O. 
Kansas-Missouri and exchange officials 
agree that no better business medium 
could be employed to arouse public in- 
terest in the screen. There was no formal 
resolution or any by-law phase connected 
with the adoption of the event as an an- 
nual affair — it simply was agreed upon by 
each person at the meeting. 

The essay contest was worth several 
columns in Kansas City newspapers dur- 
ing its later stages, the winners, who will 
be entered in the national contest, being 
announced as follows: 

1— Spurgeon L. Smith, Oakland sedan. 
2— Mrs. D. B. Willock, two round trip 
Rock Island tickets to Los Angeles. 

3 — E. J. Flynn, one Burlington round 
trip to Yellowstone Park . 
4 — E. H. Comtek, jeweled watch. 
5 — Mrs Emma Pigg, gold engraved pass 
to all Kansas City theatres. 

fj — Mrs. C. P. Hutcheson, portfolio of 
autographed photographs of movie stars. 

7— John X. Free, portfolio of photo 
graphs. 



INDEPENDENTS WILL ENJOY 

MOST SUCCESSFUL 

SEASON. 

BY I. E. CHADWICK. 



Every indication in the motion 
picture industry points conclusive- 
ly to the fact that the coming sea- 
son will be the most successful one 
that independent producers and dis- 
tributors have ever enjoyed. The 
increase bookings of independent 
productions has been general for 
the exhibitors are recognizing the 
merit of the vast product that is 
being offered by independent pro- 
ducers. 

Independent producers are mak- 
ing the co-operation of the exhib- 
itors mutually profitable this year 
to a greater extent than ever be- 
fore. Fully realizing the fact that 
competition must be on a basis of 
equality, the independents are of- 
fering a quality of product that 
compares favorably with any na- 
tional program. 

Several recent outstanding suc- 
cesses among independent produc- 
tions verify this. Month by 
month, the independents are making 
greater inroads on what had_ been 
considered strongholds of their op- 
position, and they are converting 
them into impregnable strongholds 
of their own. First run theatres 
throughout the country are discard- 
ing programs and are booking in 
their stead individual pictures orf 
their merit. This is perhaps the 
strongest indication of present 
great" strength of the independent 
cause. 

The independent producer and 
distributor is fighting the battle of 
the exhibitor. He will continue to 
fight. But he cannot fight it alone. 
The exhibitor must co-operate. 



September 5, 1925 

New Theatre Planned for 
Northeast Part of City 



Kansas City's theatre development, re- 
cently announced for the south part of 
the city, seems to be moving to the north- 
east section of the town with one new 
theatre recently completed, another un- 
der course of remodeling and enlarging, 
a third under construction, and a fourth 
planning to increase its seating capacity. 
The Vista Theatre, Independence and 
Prospect, was recently opened under the 
management of L. J. Lenhart, who also 
operates the Roanoke Theatre, 39th and 
Summit streets. The Belmont Theatre, 
St. John and Belmont streets, having 
undergone extensive remodeling, is near- 
ing completion. This house when fin- 
ished will have a seating capacity of 1800. 
It formerly seated 1,200. Frank Gamier 
is excavating at Independence and Har- 
desty for a theatre building, which he has 
been contemplating for several years. 
And P. G. Vaughan, owner of the Maple 
Theatre, 9th and Van Brunt, announces 
that plans are under way for the en- 
largement of his house to seat 1,000 per- 
sons under a 10-cent policy. 

With all of this building and contem- 
plated building there is evidence that 
competition will be mighty keen in the 
Northeast part of the city. And ex- 
hibitors, who are usually well posted on 
these matters, are speculating as to where 
these will draw their needed patronage 
from. 



Fifty Exhibitors Sign 
for "Battling Brewster" 

Approximately fifty exhibitors have 
signed up for "Battling Brewster", the 
new serial which was recently released 
by Midwest Film Distributors. This is 
a fifteen episode western series, some 
scenes of which feature the fight ring. 

"For the past several years we have 
heard many exhibitors say the public is 
ti ing of serials, and that they are a 
tiling of the past. Yet today we find 
at least 60 to 75% of the theatres who 
have their serial days," said E. C. Rhoden, 
manager of Midwest. 

Mr. Rhoden further declared that the 
booking of a poor serial or two was what 
caused exhibitors to discontinue showing 
them, and that the running of some of the 
better chapter-plays which are now avail- 
able would bring excellent box-office re- 
mits and many pleased patrons. 



Midwest to Enter 

Short Subject Field 



Midwest Film Distributors are to enter 
the short subject field, according to E. C. 
Rhoden, manager. A deal was consum- 
mated this week whereby they secured 
the Bischoff Incorporated franchise that 
includes three series of twelve each. With 
the addition of this new department, the 
Midwest list of pictures offers quite a 
complete selection. 

Mr. Rhoden expects to announce an- 
other series of twelve comedies soon. 
This will enable Midwest to furnish their 
accounts with one two reel comedy each 
week. 

"Bischoff, Inc., is a comedy institution 
which owns the 'California Studios', 
equipped to turn out the finest product 
available," declared Mr. Rhoden. "The 
first four subjects of each series are all 
ready completed, and I have already 
screened several comedies which con- 
vince me that our two reel comedy lineup 
is equal to any other on the market." 

Midwest's new department will include 
H. C. Witwer's "Classics in Slang", a se- 

ies starring Al. St. John, and a series of 
"Biff" comedies. 







(f <£k£ac^urna^U^ii>tu/utA^ 



^ THE SPICE OFTHE PROCRAM- 




l^elix five Cat 

26 new one-reel 

Animated Cartoons by 

Pat Sullivan 

What a drawing power Felix is for a little fellow! No 
other single-reel comedy star can boast as many friends 
who would pay their money at the box-office to see him 
alone. And he's better than ever now that he's joined 
the fast-steppers in the Educational Pictures family. 





"I've gone over to Educational with my bag of tricks. And 
I've got a host of new ones that I've been practicing on 
for a long time. My first one will be out soon. Better see 
your Educational Exchange about it right away." 



EDUCATIONAL 
FILM EXCHANGES. Inc. 



Member, Motion Picture Producers and Distributors of America. Inc., Will H. Hay, President 




Educational Film Exchange 



C. F. Senning, Mgr. 



130 West 18th St., Kansas City, Mo. 



Page Twelve 

Movie Season Ball 

Postponed Again 

Kansas City's Greater Movie Season 
ball, originally scheduled to be held as a 
street dance on Petticoat Lane, then post- 
poned and slated for Convention Hall, has 
again been postponed, this time almost 
indefinitely, the time being announced as 
somewhere around the first of next year. 

Reasons given for this move were the 
extremely warm weather prevailing here 
now and the fact that some movie stars 
were expected to come to Kansas City 
next January, whose presence would en- 
hance the interest in the affair. 



THE REEL JOURNAL 



September 5, 1925 



T. O. BYERLE, F. N. MANAGER, 
RETURNS FROM CONVENTION. 

Tom O- Byerle, First National manager 
in Kansas City territory, returned Tues- 
day from the sales meeting of First Na- 
tional managers and district managers 
held in New York last week. "It was 
one of the best meetings I have ever at- 
tended," Mr. Byerle said. 

"The purpose of the meeting was largely 
to impress us all that First National, al- 
though one of the largest companies in 
the industry, is still a human organiza- 
tion," he saitl. "It was also a meeting to 
celebrate the successful conclusion of our 
recent sales drive," he continued. 

"I didn't know that Milton Sills was a 
public, speaker. But he is. He made one 
of the best speeches I have ever heard," 
Byerle declared. 



STANDARD SERIAL POPULAR. 

"Riders of the Plains , a Standard Film 
Exchange release known as the Pony Ex- 
press serial, is enjoying a wave of popu- 
larity here. The Apollo, Murray, Penn 
Valley, Lincoln and Beaufort, all prom- 
inent Kansas City theatres, booked the 
serial during the past week. 




HEADQUARTERS 

For Exhibitors and Film Men 

^/ HOTEL 
~ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Fred Hershorn, short subjects manager 
for Universal here, became a benedict 
last Saturday and left Monday morning 
for Buffalo, N Y.. where he will join the 
sales force of Warner Bros.-Vitagraph 
under the management of Harry Hollan- 
der, former "U" manager here. Miss 
Mildred Wilson is Fred's bride. 

* * * 

Lloyd Willis, special representative for 

Warner-Vitagraph, is here this week. Mr. 

Willis reports unusual activity in booking 

of Warner product throughout the East. 

* * * 

C. S. Baker, formerly "U" booker here, 
stopped over Monday on his way to San 
Francisco, where he will assume the as- 
sistant managership of the 'U" branch. 

* * * 

F. G. Weary, Farris Theatre, Richmond, 
Mo., and Roy Burford, Arkansas City, 
Kas., were seen dating pictures at Metro- 
Goldwyn this week. 

* * * 

C. A. Schultz has received many letters, 
wires, and telephone calls expressing con- 
gratulations on his new position as man- 
ager at the Kansas City Producers Dis- 
tributing Corporation exchange. One of 
the telephone calls came from Garden 
Citv, Kans., four hundred miles away. 

* * * 

I. L. Grantham has been made assist- 
ant booker at the local Warner-Vitagraph 

exchange. 

* * * 

Earl Cunningham. Paramount exploi- 
teer, is traveling through the territory 
with Paramount's special exploitation 
stunt for "The Trouble With Wives". 
This advertising includes a tie-up with 
shoe stores and any information desired 
may be had from Mr. Cunningham at 
the Kansas City office for Famous Play- 
ers-Laskv Corporation. 

* * » 

Joe Rosenberg, salesman for Universal 
here, is spending his vacation in Denver, 

Colo. 

* * * 

Miss Leona Stevens, telephone opera- 
tor at the local Universal office, has re- 
turned to work after an absence of ten 

davs due to illness. 

* * * 

Rebecca Jofre, manager of the sales 
promotion department at the home of- 
fice of Universal Pictures Corporation, 
was in Kansas City this week. 

* * * 

W. E. Truog, assistant sales director at 
the Kansas City Universal exchange, left 
for New York City last Monday night. 

* * * 

October 24 has been set as the tenta- 
tive date for the opening of Universale 
Lon Chancy feature. "The Phantom of 
the Opera" at the Liberty Theatre here. 

* * * 

Harry Tavlor, manager at the local 
Universal office, recently held what "Bob" 
Gary termed a red hot meeting of the 
"i heer singers" .which is the jovial name 
given Taylor's salesmen by the Universal 
cxploiteer. 



C. E. "Doc" Cook, business manager 
for the Motion Picture Theatre Owners 
of Missouri and Kansas, has left_ for a 
two weeks' vacation. Mr. Cook is first 
going to Maryville, Mo., to visit his 
parents. From there he is expected to 
return to Kansas City from where he in- 
tends to drive to Colorado. 

* * * 

J. A. Epperson, Pathe manager, has 
returned from a ten-day tour of the ter- 
ritory. 

* * * 

First National Pictures, Inc., have re- 
ceived a print of the Norma Talmadge 
starring vehicle, "Graustark", at the local 

office. 

* * * 

"A review of 'The Iron Horse' at the 
Liberty theatre revealed excellencies to 
confirm the judgments of New York 
critics who have been lavish in their 
praise of it," began a column news story 
in the Kansas City Star Monday. 

* * * 

Joseph ScMdkraut and Jack Pickford, 
screen stars, were visitors in Kansas City 
last week ,the former being a target for 
humor by the Kansas City Star when he 
retired at his hotel at 9 o'clock. 

* * * 

Can you imagine a mail man taking up 
hiking for recreation? Yet Harold Cass, 
First National salesman whose work keeps 
him on the road in an automobile, is 
taking a motor trip while on his vaca- 
tion. Yea, verily, a motor car has fasci- 
nations. First "National salesman, Jerry 
Curran, is spending his vacation in Kan- 
sas city. 

* * * 

The Midwest Educational Film Ex- 
change has dropped the word "Midwest" 
from it s name and is now known as the 
Educational Film Exchange, Inc. This 
change took place September 1. 

* * * 



K. C. Liberty Theatre 
to Reinstall Orchestra 

Can a down town first run theatre in 
a city of more than 500,000 population 
operate successfully with only a pipe 
organ for music? That question seems to 
be definitely answered, as far as Kansas 
City is concerned. About a year ago Uni- 
versal leased the Liberty theatre from 
Samuel and David Harding, Kansas City. 
Up to that time the theatre had maintain- 
ed an orchestra and had done a good busi- 
ness in opposition to the Newman Thea- 
tre, Kansas City's largest first run house, 
which has an orchestra of 40 pieces. Rut 
the orchestra was abandoned at the Lib- 
erty. Business continued fair for a while, 
but there were some "tough weeks." Now 
the Liberty is to have an orchestra again. 
Samuel Carver is the manager. 

"You may talk 'pro' and 'con' and say 
you know the 'inside' story of it all," said 
a veteran exhibitor, "but the truth is that 
music gets 'em in where pictures fail." 



September 5, 1925 



THE REEL JOURNAL 



Page Thirteen 



What two greater 

names do you 

want? 

What two bidder 

pictures can you 

ask for? 

Here's the start of a big 

year with the 

Producers 




CECIL B. DEMILLE 

LEATRICE 

JOY7 

PI IE ILLS 



AL CHRISTIE'S 



Laush 
Sensation 




from the famous stage farce by 
MARY ROBERTS RINEHART 

AND AVERY HOPWOOD 



Directed by Scott Sidney 



PM< i FPS I'lsIKIBb'IlNC 
CORPORATION 




E/ER hear of a director who produced 
more sure-fire successes than Cecil B. 
De Mille? Or a director who put 
more genuine fun into a comedy than Al 
Christie? 

These are just the first two pictures of 
the 1925-26 P. D. C. program. It will pay 
you to watch for the others. 



Now Booking. Write for Dates. 



Producers Distributing Corp. 

KANSAS CITY-lll West 18th St. OKLAHOMA CITY-108 S. Hudson 5T. LOUIS-3312 Lindell Blvd 

C. A. SCHULTZ, Branch Manager E. S. OLSMITH, Branch Manager. L. A. LA PLANTE, Branch Manager. 



Page Fourteen 



THE REEL JOURNAL 



September 5, 1925 



ft*. 






Give Independent Pictt 
Office <<&> They 11 Prov 

GETTING away from sentiment, every legitimate enterprise 
in the world is deserving of a chance to prove its worth. 
That has been the plea of business — that has been the open 
door through which many honest institutions have entered the 
realm of success. They had confidence. They had merit. 
They rendered real service. They achieved a chance to prove it. 
And they did. 

Even if you forget the part Independent pictures are playing 
for the support and protection of your theatre- -even if you dis- 
remember the fair basis upon which they are sold — even if you 
must disbelieve their merits as first class entertainment — is it not 
only fair to give them a chance at your theatre? 



L 



\ 




And after you've do, 
you'll join the ranks of t 
throughout the nation wh<| 
think for themselves. 

The seven big indepedi 
sas City are offering this e 
tures — more than 50 realhl 
If you're harassed with th<j 
the merits of any or all of ■ 
that you did. 



ASSOCIATED INDEPENDENT FILM EX(S 






ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 



V&Z$>i: 



September 5, 1925 



THE REEL JOURNAL 



Page Fifteen 



i a Chance at Your Box 
rheir Worth to You! 

WOULD a court condemn a man who had not a chance to 
prove his innocence? Would you buy a house or a suit 
of clothes without first ascertaining the prices and the 
values of the many others that were offered for sale? 

These are things you must reason out for yourself, Mr. Ex- 
hibitor. We would suggest that you ask other exhibitors who are 
playing independent pictures what their recommendations are. 
Write or call upon any of the independent exchange managers of 
St. Louis and Kansas City. They'll tell you the facts, franklv. 
They'll be glad to help you. They want you to analyze condi- 
tions. They want you to be the judge. 



\s, they sincerely believe 
)f independent exhibitors 
ing their rights to act and 

nges of St. Louis and Kan- 
:han 590 independent pic- 
ndent special productions, 
f block booking, look into 
You'll be well pleased 






6 



IS 



ES OF ST. LOUIS AND KANSAS CITY 



a 



KANSAS CITY 



MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr., F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Chas. Bessenbacher, Mgr. 



IS IT NOT ONLY 
FAIR TO SUPPORT 
THESE INSTITU- 
TIONS THAT ARE 
AIDING YOU? 



Paye Sixteen 



THE REEL JOURNAL, 



September 5, 1925 



Churchill Report Large 
V oiume or Business 



"Business is great,' said Roy E. Chur- 
chill, F. B. O. branch manager, and he 
displayed a chart which showed a tre- 
mendous amount of business h,s office 
had secured for the new season in the 
Kansas City territory. "And this isn't 
ail, ' he added, "there's more coming in 
every day!" 

Among some of the leading exhibitors 
who have contracted lor F. B. U. s new 
product are : Stanley Chambers of 
Wich.ta; Jriooper & Jencks, 'iopeka; R. 
H. rUock, Pittsburg, Kas.; Carl Mensing, 
Leavenworth ; Lap.tol Enterprises for 
their entire circu.t; Harry McClure, Em- 
poria; Jnostettier Amusement Co. for St. 
Josepli, Mo.; K. B. Christian, Excelsior 
iprn.gs, -\lo. ; A. E. Elliott, independence, 
Mu. ; j. S. Snortiey, independence, Kas.; 
Gienn Dickinson, Lawrence, Kas.; T. S. 
Wilson, Auuene, rvas. ; Wm. L. Schenkel- 
berger, H.awatha, Kas.; Bert Byler, CI n- 
ton, i\lo. ; Mrs. Otto VvinKler, Lexington, 
Mo.; W. f. Cuff, Chilhcothe, Mo.; Roy 
Buriord, Arkansas City, Kas.; M. B. 
bhan berg, Hutch, nson, and Alex Schmidt, 
Marysville, Kas. In addition to these 
twenty-live theatres in Greater Kansas 
Lity have signed up for F. B. O. one 
hundred per cent, and Air. Churchill pre- 
dicts that the Kansas City office is en- 
ter. ng the most prosperous year since 
its inception. 

Air. Churchill is also enthusiastic over 
F. B. O. Short Subjects, and states' that 
hundreds of exhibitors throughout the ter- 
ritory have had wonderful success with 
the two-reel feature series, such as "The 
Go-Getters" and "The Pacemakers" se- 
ries. He aiso reports a large demand for 
the coming series entitled "The Adven- 
tures oi .uaizie", the Sam Hellman two- 
reel series and the 26 two-reel comedies 
and 26 one-reel cartoons, wh:ch F. B. O. 
will distribute this year. 



"Wizard of Oz", Midwest 
Title Liked at Sedalia 



"The large share of good business we 
enjoyed on the 'Wizard of Oz' can be 
attributed to the drawing power of the 
t tie. The title is a household word and 
does what we want titles to do — get 
them in. The production was typical 
slapstick Semon comedy The nouse was 
in a gale of laughter most of the time." 
'1 his message was received from Jack 
Truitt of the Sedalia Theatre by E. C. 
Rhoden, manager of Midwest Film Dis- 
tributors. 

Reports from the Pantages, Kansas City, 
Mi... the Palace, Wichita, Kas., and the 
Orpheum Leavenworth, Kas., also attested 
the popularity of "The Wizard of Oz." 




Picture Show at Home 
With Pathex Machines 

A new camera and projector designed 
exclusively for non-theatrical purposes 
have been put on the market by Pathex, 
Inc., a subsidiary of Pathe Exchange, 
Inc. The invention comprises a motion- 
picture camera and projector so small 
as to be enclosable in a small-sized hand- 
bag, the combined weight of both ma- 
chines being about five pounds. 

Pathex, Inc., is promoting the new 
camera and projector in America under 
license from Pathe Cinema of Paris, the 
patentees. 

The simplified handling of the ma- 
chines is expected to accomplish much 
in the popularizing of the motion pic- 
ture in such circles as have not already 
been won to the screen. T^e machines, 
a complete set of which retail for less 
than $100 retail, are designed largely for 
home use The pictures, which an ama- 
teur may take with the camera, can be 
projected on a wall or sheet three or 
four feet square. 



TEN WRITERS FOR SCENARIO. 



Editors Association to Submit Universal 
Serial Synopsis. 



A ten episode chapter play will be writ- 
ten for the Universal Pictures Corpora- 
tion by ten members of the National Edi- 
torial Association. 

The members of the association were 
a«ked to submit synopsis from which to 
select ten winners. 

The best one of the ten will be used 
and the other nine writers will be asked 
to outline in detail the action of one of 
the chapters of the movie serial. Each 
of the winners will receive $500, making 
a total of $5,000 for the complete story. 

The picture is to be a thr'ller, the plot 
being centered about an aeroplane mys- 
tery featuring sky marauders. 



Warner Bros Buy 

Two More Theatres 

New York. — Warner Bros, have pur- 
chased the Metropolitan Theatre in Bal- 
timore and the Circle Theatre in Cleve- 
land. The Warners take possession of 
both houses at once and w 11 inaugurate 
the same class of entertainment in the 
newly acquired theatre; as planned for 
the New York Piccadilly. 

The Metropolitan in Baltimore will be 
known as the Warner and the Circle will 
be called Warners Circle Theatre. High- 
class programs with augmented orches- 
tras will be inaugurated at both thea- 
tres. 



STANDARD BUYS DOG SERIES. 

Frank J. Warren, manager of the Stand- 
ard Film Exchange here, has bought the 
new "Wolfheart" dog series following the 
si reel in i of the f-'rst two episodes at the 
Standard Exchange by Nat Levine of 
I 1 illywood, Cal. 

Episodes one and two are titled respec- 
tively, "The Courage of Wolfhart",and 
"Wolfhart's Revenge." The first of the 
series is scheduled for release in October. 



EQUIPMENT NEWS 



The Newman Theatre has installed this 
week .Peerless Reflector Arc equipment, 
accord, ng to the Yale Theatre Supply Co., 
local distributors. 



C. H. Badger, of the Stebbins Picture 
Supply Co., has reported the installation 
of G. E. High Intensity lamps on the two 
big de luxe Motiograph projectors at the 
Orpheum Theatre, Kansas City. 

O. K. Mason is to reopen his Grand 
Theatre at Winfield, Kas., soon, according 
to reports reaching Movie Row. He has 
remodeled the house, and has installed a 
new Simplex projector and Raven Half- 
tone screen equipment. 



O. W. Bonner, Plaza Theatre, Leoti, 
Kas., has recently installed two Simplex 
Projectors with Peeriess Reflector Arc 
equipment, accord. ng to the Yale Theatre 
Supply Co. 



The Yale Theatre Supply Co. has re- 
ported the sale of Simplex projectors 
with Peerless Reflector Arc equipment to 
the Pantages Theatre, Kansas City. 



HEYWOOD-WAKEFIELD SEATING 
CO. REPORT MANY SALES. 

"The exhibitors in the Kansas City ter- 
ritory are showing the greatest interest 
in better theatre equipment than at any 
time during my experience," was the 
statement of F. H. Bowen, of the Hey- 
wood-Wakefield Company, manufacturers 
of theatre seating equipment. Mr. Bowen 
represents the company in the Kansas 
City territory. 

"Heywood-Wakefield has enjoyed the 
greatest demand for its product this sea- 
son for many years," Bowen said. He 
reported the following recent seating in- 
stallations : J. Means' new theatre, be- 
tween 38th and 39th on Prospect, Kansas 
City ; The New Vista Theatre, Kansas 
City; The Shrine Temple, Pittsburg, Kas.; 
Women's Club, Topeka ; Mrs. Stayton's 
Theatre, Miami, Okla.; Murray Theatre, 
Ponca City, Okla.; Memorial Hall, Joplin, 
Mo.; Palace Theatre, Wichita, Kas. There 
have been a good many other installations 
in smaller houses, Bowen declared. 

Mr. Bowen has announced that he will 
be transferred to the Chicago office of the 
company shortly, where he will be located 
permanently. He is one of the best 
known theatre equipment men in the 
Kansas City territory. 



Gertrude Ederle in 

Pathe SportliglvSis 

Gertrude Ederle, America's phenomenal 
girl swimmer whose recent effort to swim 
the English Channel received much news- 
paper comment, appears prominently in 
several of the Gra"tland Rice "Sport- 
lights" re'eased by Pathe. 

Mis s Ederle appears in "Olvmpic Mer- 
maids". "Neptune's Nieces", "Champions" 
and "Clever Feet 

The fact that Mr. Rice is so well known 
as a sports authority and the publicity be- 
ing received by Miss Ederle should make 
these pictures excellent box-office attrac- 
tions. 



September 5, 1925 



THE REEL JOURNAL 



Page Seventeen 



A nnouncing<^9 

48 COMEDIES! 

By Arrangement With Bishoff, Inc. 



12 H. C. WITWER 
"Classics in Slang" 



WITH 



Eddie GriWbon, Mildred June, Joseph Swickard, Dot 
Farley, Sheldon Lewis, Ernest Wood 



12 GOLD MEDAL COMEDIES 

Two Now Ready: "Assorted Nuts", "Play Ball" 



WITH 



Chester Conklin, Wm. Franey, Fatty Alexander, 
Jack Henderson, Stella Nova 



12 "BIFF" THRILL COMEDIES 

WITH 

Al St. John, Cliff Bowes, Bessie True, Tillie Jones 

and others. 

Two Now Ready: "Six Miles to Go", "The Agent" 



12 (Yet Untitled) Coming! 



IF YOU'RE INTERESTED IN A BETTER PROPOSITION AND BETTER SERVICE ON BETTER 

COMEDIES, WRITE— 

MIDWEST FILM DISTRS., Inc. 



130 W. 18TH ST. 



E. C. RHODEN, Mgr. 



KANSAS CITY, MO. 



Page Eighteen 



THE REEL JOURNAL 



September 5, 1925 



Standard Exhibition Contract Ready 



Joseph M. Seider and Committee Present "Uniform" Pact 

Long Looked For. 



AT last the approved Standard Exhibition Contract, long promised, 
is ready for the consideration of exhibitors and distributors! This 
contract, prepared by Joseph M. Seider, chairman, and the Contract and 
Arbitration Committees of the M. P. T. 0. of America, is the result of 
much hard study and intensive work. The following statement by Mr. 
Seider will explain the many different phases of the contract and also 
the rules, which, under a separate form, are a part thereof: 
"We are submitting to the INDUSTRY 



a form of contract. We offer it with the 
firm conviction that it contains a solu- 
tion to our contract and arbitration dif- 
ficulties ; that it is equitable and that it 
affords every protection to both sides. 
We do not demand that it be accepted 
without change. We solicit and will wel- 
come constructive criticism and sugges- 
tions. 

"We have given the subject much study, 
have investigated the application of the 
present contracts and arbitration system 
in many states and have gone far afield 
to obtain assistance so that this pro- 
posed contract should through its terms, 
brevity and simplicity serve to minimize 
disputes and thereby lessen, if not entire- 
ly eliminate, litigation through both law 
and arbitration. 

"The proposed contract is in two sec- 
tions. The contract proper and a set of 
rules or supplemental contract. We feel 
that the contract proper should cover 
those provisions which need be agreed 
upon at the signing of the contract, such 
as price, names of pictures, protection, 
run, etc. The terms that would assume 
importance only in the event of a con- 



troversy are covered in the rules. There 
is provision made for the rules being 
binding and a part of the main contract. 
Thus the theatre owner has only a short 
document to check up when signing for 
pictures and he will easily detect the ad- 
dition or omission of clauses. This to- 
gether with the fact that the proposed 
contract contains a warrantee that the 
contract is the APPROVED STANDARD 
EXHIBITION CONTRACT will assure a 
UNIFORM contract. 

"Nathan Burkan's suggestion for a so- 
lution of the designation of Play Dates 
problems is in our opinion the most feasi- 
ble offered. We have incorporated in our 
proposed contract Mr. Burkan's clause 
relating thereto with the addition of a 
provision for specific dates for second or 
subsequent runs and a provision for relief 
in the event a theatre owner is forced 
into an overbought condition because the 
pictures he had contracted for had not 
been made available to him. 

"All pictures contracted for must be 
made available and played within a year. 
No running into another year. A playdate 
becomes a pay-date. 



"The Arbitration clause in the proposed 
contract is in accordance with the law. 
It is fair to both sides and it is AMPLE. 
It only exempts a dispute arising out of 
the violation or attempted violation of 
protection. In such a dispute provision 
is made for injunctive relief. 

"The theatre owner who does not want 
to enter into a contract providing for 
compulsory arbitration is given the op- 
tion of protecting the distributor through 
depositing with the distributor a sum 
equal to ten per cent (10%) of the amount 
of the contract as security for the faith- 
ful performance of the contract. 

"The theatre owner who agrees to ar- 
bitration with such an option will not, if 
a dispute arises, refuse to submit same 
to an arbitration board. He will in every 
instance, if it is against him, carry out 
the decision or award of the Arbitration 
Board. 

"This together with the provision made 
for open hearings, for the availability of 
the records to the disputants and the 
press, for the right to the disputants to 
challenge the appointed arbitrators and 
replace them with their personal choice, 
for the refunding to the exhibitor who 
successfully defends an arbitration claim, 
his railroad fare and expenses, for the 
giving to the Arbitration Boards jurisdic- 
tion over matters arising out of ethics 
and fair dealings and for a Contract Com- 
mission and Appeals Board, will win over 
many opponents of arbitration. 

"The theatre owner is entitled to and 
must have relief from the present con- 
tract and arbitration procedure. If Dis- 
tributors have honest objections we in all 
sincerity beg them to state them. If they 
have none they should not withhold a 
square deal from us any longer." 



THE APPROVED STANDARD EXHIBITION CONTRACT. 

The Distributor warrants that this contract conforms in every 
respect and detail with the APPROVED STANDARD EXHIBITION 

CONTRACT, on file with , and 

identified by the signature of its President, on the—. day 

of September, 1925. 

AGREEMENT,, made in triplicate, this day of 

, 19 , between 

a corporation (hereinafter called the "Distributor") and 

operating the 

theatre, at , City of and State 

of (hereinafter called the "Exhibitor") 

as follows: 

1. Tlic Distributor hereby grants to the Exhibitor, and the latter 
accepts, a license under the respective copyrights to the several 
photoplays hereinafter in the schedule below designated and de- 
scribed, subject to the terms and conditions herein specified, to ex- 
hibit, during and within the year commencing on the 

day of , 19 and ending the 

day of .- 19 and the Distributor agrees 

to furnish to the exhibitor during and with the said period, each 
mi' such photoplays in the theatre herein specified only, for the num- 
ber of successive days herein specified, and to deliver to a common 
carrier or to an agent of the exhibitor, a positive print of each of 
such photoplays, in time for exhibition at the theatre and on the 
dates herein specified or determined as herein provided. 

2. The Exhibitor agrees: 

(a) To pay for such license as to each of such photoplays, the 
sums herein specified, at least three (3) days in advance of the date 
■ if shipment of each of such photoplays by the Distributor. 

(b) To pay the cost of the delivery of each of such photoplays 
i.. Mo theatre from the local exchange of the Distributor and their 
return to the said local exchange. 

(c) 'I'., return each of such photoplays In the same condition in 
which they were received, reasonable wear and tear excepted. 

(d) To be liable in an amount not exceeding four (4) cents per 
lineal foot for each foot of the positive prints of such photoplays 
ih. 1 1 Is damaged, lost or stolen while in his possession, 

.1. Tiie Distributor agrees not to permit or authorize or license 



the exhibition of any of such photoplays in violation of the run and 

protection granted to the Exhibitor as follows: 

PROTECTION davs against Theatres 

RUN to FOLLOW days after Theatre. 

4. Each of such photoplays shall be available to the Exhibitor, 
unless a definite exhibition date is specified herein, in the manner 
provided in the rules hereinafter provided for. 

5. SCHEDULE: 

6. Excepting always and only the right of the Exhibitor to 
take such proceedings as he may deem advisable to enjoin any breach 
or threatened breach or violation by the Distributor of any of the 
provisions relating to run or protection provided for herein, the 
Distributor hereby consenting to the granting of an injunction re- 
straining such breach or threatened breach, it being agreed that 
in case of any such breach the damages to be sustained by the 
Exhibitor is irreparable and incapable of definite ascertainment and 
computation, the parties hereto agree that before either of them 
shall resort to any court to determine, enforce or protect the legal 
rights of either hereto, he shall submit to a board of arbitration 
consisting of an equal number of Distributors and Exhibitors, which 
board of arbitration shall be formed and shall function as provided 

In a set of rules on file with and 

identified by the signature of the President of said Association, 
which rules are made a part hereof the same as if they had been 
fully sel forth herein, all disputes, claims and controversies arising 
hereunder, including those based unon a repudiation or rescission. 
or attempted repudiation or attempted recession of this contract, 
for determination. 

The parties hereto further agree to abide by and forthwith com- 
ply with any decision or award of such Board of Arbitration in any 
such arbitration proceedings, and agree and consent that any such 
decision or award shall be enforceable in or by any court of com- 
petent Jurisdiction pursuant to the laws of the State of New York, 
now or hereafter 1n force and the parties consent to the introduc- 
tion of such findings in evidence in any judicial proceedings. 

7. The foregoing clause Six relating to arbitration shall be- 
come null and void and the parties hereto shall retain all their 
rights and powers at law and in equity in the event the Exhibitor 
deposits with the Distributor a sum equal to ten (10%) per cent of 
the total sum payable by the Exhibitor to the Distributor under the 
terms of this contract, and in the event the Exhibitor so elects to 

(Continued on Page 20.) 



September 5, 1925 THE REEL JOURNAL Page Nineteen 



6 EPICS OF a 
FRONTIER DAYSO 

—FEATURING— 

Roy Stewart, Cullen Landis, Henry Walthall and 

Sheldon Lewis 

THE FIRST TWO (2) RELEASES 

WITH 

"BUFFALO BILL' 

"ON THE U. P. TRAIL" 

WITH 

"KIT CARSON" 

"OVER THE GREAT 
DIVIDE" 



FOUR MORE TO FOLLOW 



STANDARD 

FILM EXCHANGE 

111 WEST 18TH ST. KANSAS CITY, MO. 



mwmtmam 



■«-,. 






Page Twenty 



HE REEL JOURNAL 



September 5, 1925 



deposit said sum of money with the Distributor, the Distributor, writing of acceptance sent to the Exhibitor within days 

agrees to pay to the Exhibitor interest on said sum or any balance- .'rom the date hereof. The Exhibitor may withdraw this application 
remaining due from time to time at the rate of two <2 c t ) per cent it any time prior to its acceptance by the Distributor as provided 
per annum. Such moneys shall constitute trust moneys, and shall; for herein. 
not be commingled with its other moneys unless and until and at 
the time when the sum shall be applied on account of the last sums 

payable hereunder. It is hereby expressly provided and undersi 1 

however, that Clause Five of the rules referred to and provided 
for in the said Clause Six shall at all times and in any event be in 
force and effect and a part of this contract. 

8. This contract shall be deemed an application for a contract 
only and shall not become binding upon either party units- ac- 
cepted in writing by an officer of the Distributor and notice in 



9. No terms or representations have been made by either party 
o the other except as herein set forth. 

(Insert here any special arrangements) 
IN WITNESS WHEREOF the parties hereto have hereunto set 
their signatures and seals this day first above written. 



Approved, for the Distributor day of , 19.. 



RULES PROVIDED FOR IN THE APPROVED STANDARD 
EXHIBITION CONTRACT AND MADE A PART THEREOF. 



Identified this da\ 



jf- 



19. 



1. The Board of Arbitration shall consist of four perso 
Distributors who do not own or operate theatres and two Ex 
who are not directly or indirectly affiliated with a producer 
tributor. 

The two Distributors' representatives shall be selected 

to serve for one 

The two Exhibitors' representatives shall be selected by the 
Picture Theatre Owners of America to serve for one month. 

No member of the Board of Arbitration shall sit in any casi or 
controversy in which he has an interest direct or indirect. 

In case of a tie vote the Board of Arbitration shall appoint a 
fifth arbitrator, and if they are unable to agree, then the Chairman 



ns, two 

hibitors 

or dis- 



by the 
month. 
Motion 




is ar 



The Exhibitor shall have the right to challenge the Exhibitors' 
representatives on the Arbitration Board appointed as herein pro 
vided and shall have the right to name the two exhibitors who shall 
serve on the Arbitration Board in his particular case or controversy 

Likewise, the Distributor shall have the right to challenge the 
Distributors' representatives on the Arbitration Board appointed at 
herein provided and shall have the right to name the two distributors 
who will serve on the Arbitration Board in bis particular case or 
controversy. 

2. The Board, of Arbitration shall have general power, after a 
thorough and impartial hearing of any dispute or controversy. (1) 
To determine such dispute or controversy, (2) to make findings 
i hereon, (3) to direct what shall be done by either party or both 
parties with respect to the matter in dispute. (4) to elect its chair- 
man, (5) to, in any decision or award, include a provision therein 
requiring the payment by one party to the other of compensatory 
damage and/or indemnity, (6) to also provide in any decision or 
award that the railroad fares and hotel bills incurred by the Ex- 
hibitor shall be paid to the Exhibitor by the Distributor, in the 
evnt the Board of Arbitration shall find in favor of the Exhibitor 
against the Distributor in the pending controversy or shall dismiss 
the grievance brought by the Distributor against the Exhibitor, (7) 
to have jurisdiction over all matters in dispute arising under an 
application for a contract, (8) to have jurisdiction in all matters 
of lair dealing and ethics arising out of a contract, even though 
not specifically provided for therein. 

3. There shall be formed an Arbitration Commission consist- 
ing of three Exhibitors and three Distributors. The exhibitor mem- 
1" : shall be appointed by the Motion Picture Theatre Owners of 

America and the Distributor members shall be appointed by 

This Commission so con- 
stituted shall have the power of supervision of all Arbitration 

rds, to review such decisions of Arbitration Boards as may in 
its d': screl on merit review and shall have the power to avoid or 
amend or modify the award thus reviewed and to make such 
changes in the Approved Standard Exhibition Contract and these 
rules as may front time to time become necessary. 

4. The hearing before the Arbitration Boards shall be open. 
'I''" records of the Arbitration Boards shall be available and open 
to the Press Exhibitor, Distributor and their organizations and 
counsel. Copies of complaints, awards, minutes and calendars shall 
be 'ail. iiii. to Hi. Distributor and Exhibitor and their organiza- 
tions. 

». Both the Distributor and the Exhibitor agree: 

(a i None <>f the photoplays specified in the contract shall be 
reissues from old negative except it is so expressly noted therein 



il. i The phntonlays specified in tin 
any paid advertising. 



contraci shall no1 contain 



city or exchange centre in the district in which the theatre specified 
- the con trad i - located 

Prompt notice of such exhibition date and the date of the ex- 
piration of the protection period of said first run theatre shall be 
given to the Exhibitor. 

From and after the date of the expiration of such protection 
period, such photoplay shall forthwith become available to the Ex- 
hibitor for exhibition under his contract. 

Cd2i If the Exhibitor is entitled to a first run of a photoplay 
the Exhibitor shall fix an exhibition date, such date to be within a 
period not exceeding three weeks following the expiration of the 
protection period aforementioned. The notice of the exhibitor fix- 
ins the exhibition as aforementioned shall lie given to the Dis- 
tributor a; bast two weeks prior to such exhibition date. 

If the Exhibitor shall fail to fix such exhibition in the manner 
above provided, the Distributor shall, promptly after the expiration 
of tin following the protection period, fix such exhibition 

late such date to lie within two weeks following such three weeks 
period and in such case the date so fixed by the Distributor shall, 
for all purposes hereunder, be deemed the exhibition date of the 
photoplay. 

(d3) In cas, the Exhibitor shall have a run subsequent to a 
first run, and the number of days, subsequent to the run immediately 
prior to the Exhibitor named in the contract, after which the Ex- 
hibitor is entitled to such photoplay is not specified, then the Ex- 
hibitors exhibition date shall be fixed in like manner as 'herein 
above provided foi>the exhibition "with respect to a first run, except 
that all periods shall run from the date of the expiration of the 
protection period of the exhibitor having a run immediately prior 
to that of the exhibitor named in the contract. 

(d4) In the event any photoplays shall not be exhibited in a 
first run theatre in the key city or exchange center in the territory 
embracing the theatre named in the contract within a reasonable 
time after its production, and within such period no definite book- 
ing therefor shall have been fixed by any such first run theatre, 
then the Distributor obligates itself to fix a general release date 
which shall be within a reasonable time after the completion of 
'he production of the photoplay and such release date so fixed shall 
be deemed the release date for all purposes under this paragraph. 
Said photoplay shall thereupon forthwith after such date become 
available for exhibition under contracts, with the same force and 
effect as if such release date were the date of expiration of the 
protection period herein above in the preceding subdivision re- 
ferred to. 

(d5) In case the contract shall embrace a series of featured 
photoplays featuring a particular star or director, the Exhibitor 
shall not be required to exhibit more than one photoplay of such 
eries every five weeks. 

(d6) So far as the same may be feasible, the Distributor agrees 
to distribute the photoplays embraced under the contract at equal 
intervals apart, to the end that the Exhibitor shall be enabled to 
exhibit svidi photoplays within a year at approximately equal In- 
tervals. 

(d7) In the event of the failure of the Distributor to make 
available to the Exhibitor the photoplays embraced under the con- 
tract as provided herein, the Exhibitor may at his option cancel the 
contract embracing such photoplays not made available by giving 
written notice of cancellation to the Distributor. 

(d8) If any of the photoplays specified in the contract shall be 
released l.v the Distributor after the year specified in the contract, 
the Distributor shall be obliged to deliver such photoplays to the 
Exhibitor as though released within the year specified and the Ex- 
hibitor may at bis option accept such photoplays at such later 
neriod and pay for and exhibit same pursuant to the terms of the 
:on tract, 

In case the Exhibitor shall be delayed in or prevented from 
oerformance of the contract or any part thereof by the elements, 
accidents, strikes, tires, court orders or acts of Cod. such delay In 
>r prevention of performance shall be excused and all damages 
arising therefrom are hereby expressly waived by the Distributor. 



1 ' " raet mav be assigned by either party providing the 

anient is in writing and accepted in writing by the asignee ami 

i iroved in wr ! *ing bv the Distributor or the Exhibitor as the case 

be in which event the assignor shall be released from his or 

Its liability hereundei 

l; " i I bUi lit. of .aril photpplaj which has not other- 
wise be, n specified onlthe contraci shaHabe fixed as follows- 

\ "l 

''HI For all purposes- herein the release date of such photoplay 
shall be construed to he the date when such photoplay shall have 
been exhibited for the first time in a first run theatre in tin- key 



In case the Distributor shall be delayed or prevented from mak- 
ng deliveries of a photonlay or photoplays as provided in the con- 
tact by reason ol ccich nts, elements, strikes, fires, Censor Killings 
>r an act of Cod. such delay in or prevent of delivery shall be ex- 
used and nil damages arising therefrom are hereby expressly waived 
iy the Exhibitor. 

Tin- Distributor or the Exhibitor as the case mav be shall give 
prompt notiei in writing to the other of the happening or »ny of the 
ibove no nt lon-ea itingencies, and the reasons therefore. 

Identified by the president of 

this day of . 1'.' 



September 5, 1925 



THE REEL JOURNAL 



Page Twenty-one 



No one can go wrong f 

in booking these pictures # 



■ 



.11 r's Theatres 

, filler » 

Jefferson a 

OWB0 ' ^ tic Attractions 

vaU ^tta Mo Q7 1925. 

.-her, ^ r ** 

115 West;' ^ Q# t0 a dvise V d 

Kansas OlW. tYiat ^ 1,rxt - A Col^ ia 

sir'. , pieas^^Xe Cfca** 1 ^ season- 

Dear Sxr- ea t pi f tri e ne xt so 

*** ic tures reie-ed W .^^J"*.. pic- 

pieasec 

?eel tn 
product. 

tures. 



-- success , 
vou every su 



— and he's bought 
our new product 



100 PER CENT! 



6 Banner Productions 
6 Royal Productions 



6 Waldorf Productions 



6 Columbia Productions 
6 Perfection Pictures 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



US Weit 17th Street 
Kansas City, Mo. 



We ask the exhibitors in Mr. E. C. Rhoden's territory covered by his distributing organiza- 
tion, Midwest Film Distributors, Inc., to peruse the list of Tiffany and Truart productions as 
appended here. Then they'll realize that he has the best box-office attractions ever offered in 
this territory. 

THE TIFFANY "BIG TWELVE" BY FAMOUS AUTHORS. 



THE GREATEST RACING DRAMA EVER 
FILMED. 

"THE SPORTING CHANCE" 

By Jack Boyle 

With, Dorothy Phillips, Lou Tellegen, George 

Fawcett, Theo Von Eltz, Sheldon Lewis, 

Andrew Clark. 

Directed by Oscar Apfel. 

A DRAMA OF INTRIGUE AND LOVE. 
"BORROWED FINERY" 

By George Bronson Howard 
Directed by Oscar Apfel. 
With GERTRUDE ASTOR, WARD CRANE, LOUISE 
LORRAINE, LOU TELLEGEN, HEDDA HOPPER, 
TAYLOR HOLMES, BARBARA TENNANT, OTTO 
LEDERER, TRIXIE FRIGANZA. 



ONE OF THE GREAT SCREEN DRAMAS OF 
THE YEAR. 

"SOULS FOR SABLES" 

Suggested from "Garlan & Co." 
by David Graham Phillip*. 

Adapted and supervised by A. P. YOUNGER and 
directed by James C. McKay. 

Featuring CLAIRE WINDSOR and EUGENE O'BRIEN 
supported by CLAIRE ADAMS, EILEEN PERCY, 
GEORGE FAWCETT, ANDERS RANDOLPH, EDITH 
YORKE, ROBERT OBER. 

"MORALS FOR MEN" 

Suggested by "The Love Serum" 
By Gouverneur Morris. 

Adapted and supervised by A. P. Younger. 



"LIGHTNING" ZANE GREY 

"THE LODGE IN THE WILDERNESS" 

SIR GILBERT PARKER 

"MORGANSON'S FINISH" JACK LONDON 

"THE TRAVIS COUP" ARTHUR STRINGER 

"THE WRONG COAT" HAROLD McGRATH 

RUPERT HUGHES 



"THE DUMB HEAD" 

"TALE OF A VANISHING PEOPLE" REX BEACH 

"THE LIFE OF A WOMAN" GUY DE MAUPASSANT 



TRUART PRODUCTIONS 



"DOLLAR DOWN" 

(First Blue Ribbon Release) 



Directed by Tod Browning 
With Ruth Roland, Henry B. Walthall, 
Maym Kelso, Earl Schenck, Claire 
McDowell, Roscoe Karns, Lloyd 



BLUE RIBBON SERIES 
"ROMANCE ROAD" 

(A Truart Special) 
Directed by Fred Windemere 



"WHERE THE WORST 
BEGINS" 

Directed by John W. McDermott. 
With Ruth Roland, Roy Stewart, Matt 
Moore, Grace Darmond, Alice B. 
Francis, Derelys Perdue and Theo- 



Whitiock, Otis Harlan. Featuring Raymond McKee. dore Lorch. 

"THE HURRICANE" "MARRYING MONEY" 



"Salvage." 



"Age of Indiscretion." 



TRUART NOVELTY SERIES 



"Three In Exile" 
"The Silent Witness" 



"The Wild Girl" 
"Pals" 

Featuring Louise Lorraine, Rex, the wonder dog and Black Beauty the 

marvelous horse 

CINEMELODRAMA SERIES 

"A Call In the Night" 
"The Midnight Special" 

A SERIES OF FIFTEEN TRUART PRODUCTIONS THAT ARE QUAL- 
ITY PICTURES FOR THE ENTERTAINMENT OF 
EVERY AUDIENCE. 



"The Flood" 
The Night Watch' 



1540 Broadway 



TIFFANY PRODUCTIONS, INC. 



New York City 



Midwest Film Distributors, Inc. 



130 W. 18th St. 



E. C. RHODEN, Mgr. 



Kansas City, Mo. 



September 5, 1925 

Universal and French Co. 
To Produce Hugo Nov 1 



THE REEL JOURNAL 



Carl Laemmle, president o f the Uni- 
versal P.ctures Corporation, has entered 
into a contract with the Duke d'Ayem. 
president of the Societe Generale de 
Films of France, to produce Victoi 
Hugo's famous novel "L'homme Quie 
Rit", (The Man Who Laughs). The pic- 
ture will be made in France as a starring 
vehicle for Mary Philbin. Universal and 
the French company will work together 
in the production. 

"The Man Who Laughs" was produced 
as a play several years ago with John 
Barrymore in the principal role. 

For the film production, Universal is to 
supply the director, the male and female 
star and the technical staff. Sven Gade. 
the celebrated Danish director, has been 
selected to direct the picture, but Miss 
Philbin's leading man has not yet been 
decided upon. 



REPRESENTATIVE GROUP OF 
WELL KNOWN DIRECTORS WILL 

MAKE ASSOCIATED EXH'B!- 

TORS' PICTURES FOR THE 

COMING SEASON. 

A representative group of the best- 
known directors in the motion picture 
business are identified with the pro- 
duction program of Associated Exhib- 
itors for the coming season. 

Among those who will be re- 
sponsible for the direction of pictures 
under the Associated Exhibitors' ban- 
ner are: Hal Roach, E. H. Griffith, 
Tom Terris, E. E. V. Taylor, Stuart 
Paton, Arthur F. Beck, Wallace Wors- 
ley, John McDermott, Fred Newmeyer, 
Henri Diama- t Berger, Hugh Dierker, 
Nat Ross, Louis H. Moomaw, Albert 
Austin and Gilbert W- Pratt. 

Hal Roach and Fred Newmeyer are 
responsible for the direction of the 
Harold Lloyd comedies in the Associated 
Exhibitors' "Popular Demand" Series, 
including the tried and proved laugh- 
makers, "Never Weaken," "I Do" and 
"Among Those Present." Roach is too 
well known to need mention of his 
directorial achievements, and Newmeyer 
has been associated with him in many 
of them. 

E. H. Griffith directed "Headlines" 
by Dorian Neve, which is in the frist 
Associated Exhibitors' group a^d will 
probably make several other produc- 
tions. 

Tom Terris who made "His Buddy s 
Wife," a T. Howard Kelly story, in the 
first group, is a former English actor- 
manager who has achieved distinction 
in the American directorial field, be- 
ginning tlvs work with World Film. 
Recently, he was signed 'by Famous- 
Players-Lasky to head their new Play- 
ers School. 



-Keep 




imiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiimim 

This Theatre Unfair to All 

Working People Except 

a Favored Few 

Its doors are "locked" to the working 
men and women of tie Un.ted States. 
Only members of the "1 icked" door op- 
erators' union are permitted to work here, 
and you are not permitted to join it, ir- 
respective of your qualifications. 

Are you willing to help a few to mo- 
nopolize positions for operators in* Mov- 
ing P cture Theatres, in this city? 

Are you willing to assist in keeping 
operators in this vicinity from employ- 
ment in Theatres? This Theatre should 
no he patronized, unless its doors are 
opened to qualified operators, who are 
f > ge* ivo: k simply because a 
li sen few for the purpose of creating 
a monopoly, have so decreed. Do you 
T a' such a course is unfair to 
qualified operators, and those desiring to 
learn the business of an operator, to de- 
cree that just so many shall be allowed 
in t'"-- "chosen few." I' is un-American. 
and should not be countenanced and will 
no* he. we believe, by those who desire 
fair treatment to all. This is a free coun- 
trv. or should be, and when an ope-ator 
s qua 1 fi'-d K e should not be denied work. 
s mply because he cannot became a mem- 
of the "c K o 'n few." An operator's 
union shou'd not be al'ow d to surv've 

n" e.-^n* wlrch selects a certain 

"chosen few" and does not permit others 
1 i n. n >r encourage the vocation, sim- 
ply for the purpose of cr D ati* 1 g a mo- 
nono'y as f o t'^e number of operators 
iir. rrn :n-e r ' to work in th's c'ty. If such 
w s arvplied to o'^er business, the peonle 
would not stand far it f >r a nvnute. and 
w' 1 ] vnu s'anrl for ;t n this bus'n^ss? 

We feel that this They're shou'd not 
he na + ron : 7er] unt'l its dooi-s are open on 
i fair and iust basis to all. 

Motion Pictu-e Ooe^ator's 
Association of America 

(Open to All Qualified Operators) 



lllllimmillllllllllllllMMMIIIIIIIUIIIIIIIIIIIItl 

This is the herald d : stributed by non- 
union onerators, ard which caused no lit- 
tle excitement on Movie Row this week. 



Favorable Review on 

"SouJs for Sables'' 



"Souls for Sables", the second T : ffany 
production, to be released by Midwpst 
Film D : = tributors, was spoken of as fol- 
'ows i" the Morning Telegraph : "A real 
box office picture, a"d that doesn't mean 
it will appeal only to those who check 
their brains w'th the'r hats. There is 
humor as well as heart throbs; sophisti- 
cation and sentiment — an -'deal combina- 
tion for everybody. 'Souls for Sables' 
should go everywhere. Its sets are sump- 
tuous, its cast superlative — it is the real 
thing." 

E. C. Rhoden, manager of Midwest, 
is indeed proud to have a p : cture which 
receives such reviews as this. 



RUSSIA, EP'C BY UNIVERSAL. 

"The M d"ight Sun", a Euronean novel 
whi'eh is an enic of Russia in the davs of 
the Czar, will soon be under production 
bv Universal Pictures Corooration under 
the dVection of Dimitri Buchowetski. the 
noted R"ssian director. according to Har- 
rv Taylor, Kansas -City Unrersal man- 
ager. 

Lau-a, LaPlante. Pat O'Mallev and 
(ieorge Siegmann will be the featured 
players. 



Page Twenty-three 
Allen Changes to P. D. C. 



Only Change In 7 Years For Former 
Vitagraph Assistant Manager. 

C. W. Allen, formerly assistant man- 
ager at the Kansas City exchange of 
Warner Bros. -Vitagraph, whose original 
connection with the film industry was 
with Vitagraph here seven years ago, 
marie bis first change since entering the 
fi'm business, when he became assistant 
to C. A. Schultz, manager for Producers 
D'slributirg Corporation here. Mr. Allen 
will assume his new duties today. 

Mr. Allen's change marks the continu- 
ation of a long connection with Mr. 
Schultz. for these two were associated 
at the Kansas City Vitagraph exchange, 
Schultz be'ng manager and Allen assist- 
ant manager. Allen was given this po- 
s : t : on three years ago, ami made no 
change when the exchange here became 
controlled ly Warner B-os. Vitagraph, as 
was the case with Schultz 

Al'en's first work with Vitagraph was 
h the accessories deoartme-t. He ad- 
vanced rapidly through the positions of 
chinning rlert-. assistant honker, booker, 
salesman, and finally assistant manager. 

"Allen is well known and wel' liked 
among the exhibitors in this territory," 
dec'ared Ma"?ger S^hnltz, "a"d I am in- 
deed happy to continue our relations and 
the team work which we have developed." 



ELINOR OLYN TO D'RFCT' "THE 
ONLY THINH" FOR M. G. M. 

The Mefo -Coldivvn-Ma^or p-oduction, 
"T^e O'Ty Th"-g". the original «tory of 
wH~h was "r'tten bv Flinor Glvn, will 
be directed bv the a"thor. Miss Glvn 
has been sune'vising the making: of her 
rw" n'r>rlu-tio"s, but not actually direct- 
in^ them. 

T n is story has an imaginary kingdom 
for a h"-karnMnfl It is now being 
adapted for the screen. 



DEMM I * ""ONS SCHILOKPVJT 
FOR FXCMI«IVE FILM WORK. 

To'p^h ScH'dkraut wil 1 come to Ce- : 1 
B. D"M'"le for exclusive, film work under 
a loti<j term contract unon the completion 
of the star's present work in the N°w 
Y - k staTe success, "The Firebrand", ac- 
corrli'-rr to an announcement by the fa- 
in us director. 

c rnMdk"nt has in^t finished w : tb D°- 

M>llfl in "Tno P^-aH fo Y° r ter^T'" whi-h 
be n^Tflp rlnr : "nr hie ..-,-~ + *-n -,Ct~.- -. solid 

"ear of acti"g in "The Firebrand". 



"MADAME LU<~Y" N*T'iR\LIZED 
FOR AMERICAN USE. 

P^ndirpr^ Djctri 1 nfi-g Corrio r ation's \\ 
Christ'V f esture. "Madame 1 nrv". w : ll be 
as American in sn : n't as the N Y Giants 
or the subway ru^h at supper time, al- 
though it was adapted from a French 
farc°. for : t ba s undergone a process of 
"i\atnralizat : on". 

Plentv of reanlT American farce 
comedv w : fh the F""e"-h o'av a back- 
crron-d for t''e nlot a"d the acting of the 
v-ell l-non-n T"lian Elti" ^ a"d Ann Pen- 
nJno-ton should make this comedy a suc- 
cess. 



M" : ss E"'nia V'ets. c ,ln i'-n-ia n of tbe 
Ka" c as cfa + e rensor hoard. r°tnr-ed la<=t 
v-eek f'en a fl-ree week's trin in whi^h 

she '-onf^r-en' w "th m^'inn n : ~tUre '-encot-s 

of Ohio. Ma-i-la-d Virginia, Pennsyl- 
vania and New York. 



Page Twenty-four 



THE REEL JOURNAL 



September 5, 1925 




EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



A LETTER TO EXHIBITORS FROM 
BERT KLOCK OF PITTSBURG. 



TO THE EXHIBITOR, who may be 
a believer or an unbeliever in all kinds 
of stunts, including bargain days, what 
do you do when you face the strongest 
opposition ? I will tell you what the 
Klock Theatre does. We go out and 
lick them. You say it can't be done, but, 
brother, it can be done and the Klock 
Theatre of Pittsburg is doing it ! Ask 
any film salesman who happens to be in 
Pittsburg any Thursday. He will tell 
you. 

This article is written in regard to band 
concert night, which is every Thursday 
n ; ght. We have one of the best bands 
in Kansas. Besides giving the folks a 
wonderful concert they also have the best 
singers obtainable — a real show and real 
entertainment — drawing from ten to 
twelve thousand folks every Thursday 
nieht. That's opposition. 

Do we sit still? I should say not. We 
are looking and waiting for the band 
concert night for we get more money on 
those days and nights than we do any 
day in the week except Saturdays. Some 
bird will say "How do you do it?" The 
answer is — by running a bargain day 
without cutt : ng the price of admission. 
Children 2 for 10; adults, matinee, 2 for 
25; evening, 2 for 30. We are playing 
every Thursday to between 2,500 to 3. 000 
folks. So when the band plays it is 
music to our ears and the Klock Theatre 
stands them in the streets. 

You can't kid the peoole. If you even 
try, you are just kidding yourself. It 
can't be done. You must always give 
them a real show and keep giving it to 
them. Here is one program we gave 
them. Baby Peggy in "The Law For- 
bids", International News, Soortlights, 
and an Al St. John comedy. The Thurs- 
day we ran this program we showed it 
to 2,504 people. 

Bargain days have been such a won- 
derful success we expect to run them the 
year round. We advertise what we give 
them and give them what we advertise. 
We have been running these bargain days 
for 20 weeks. Pittsburg is no different 
from other towns. It can be done any- 
where. Get behind it and put it over. 
BERT KLOCK, 
Klock Theatre. 



UNIQUE EXPLOITATION 
"BROKEN LAWS." 



FOR 



"Broken Laws", an F. B. O. special, 
showed to capac : tv audiences at the 
Strand Theatre, Chillicothe, due to the 
wide scope of the exploitation used by 
J. W. Creamer, now manager of the 
Strand. 



A wrecked car parked on a corner 
near the theatre, illustrating, of course, 
the result of breaking laws, created en- 
thusiastic interest in the showing of the 
picture. A front page write-up was the 
reward for this idea. Stickers handed to 
motorists by motorcycle policemen and 
placed on windshields were also very ef 
fective. Single column, one inch ads were 
inserted in two daily newspapers a week 
in advance of the first performance. 
Typewritten cards were distributed bear- 
ing a statement by President Coolidge 
that people should put more emphasis 
upon the observance of the law than 
upon its enforcement, and telling of the 
message which the picture, "Broken 
Laws", carries. 



"STOP FLIRTING" EXPLOITED BY 
STRAND, CHILLICOTHE. 

For the showing of the Producers Dis- 
tributing Corporation Al. Christie comedy, 
"Stop Flirting", at the Strand Theatre, 
Chillicothe. Mo., J. W. Creamer, man- 
ager, used a tie-up with the publishers of 
the song called "Stop Flirting" and an 
effective lobby display. 

Sheet music covers and song slides sent 
by the music publishers formed the chief 
part of the tie-up in which the song was 
used. The advertising placed in front of 
the theatre consisted of some materials 
which had been used for other displays 
with the addition of photographs taken 
from the accessories that went with the 
picture and some original touches by 
Creamer. 

Mr. Creamer started in the film busi- 
ness in May, 1923 as an assistant projec- 
tionist at 75 cents a week, and has ad- 
vanced through various stages of exploi- 
tation and display work to his present 
position as manager of the Strand Thea- 
tre. 



"LUCKY DEVIL" AND PARSONS 
DAILY SUN IN TIE-UP. 

Fred Feess, owner of the Best Theatre, 
Parsons, Kas., arranged a tie-up with 
the Parsons Daily Sun for his showing 
of the Paramount Richard Dix feature. 
"The Lucky Devil", which resulted in an 
unusually enthusiastic reception for the 
picture. 

The Sun ran a full page ad announc- 
ing a special performance of "The Lucky 
Devil" free to all children under the 
age of twelve who would clip the coupon 
printed and present it at a morning show 
on Friday of last week. The newspaper 
also published two front page news 
stories about the theatre party for the 
boys and girls. 

Merchants within two blocks from the 
theatre declared that the crowd of "kids" 
— and grown-ups who attended regular 
performances for that matter — made more 
noise during the now famous race scene 
than they had heard since the signing 
of the Armistice. These statements by 
the store owners describing the enthus- 
iastic reception of the picture were also 
printed in the Sun. 



M. G. M. TRACKLESS TRAIN IN 
STUNT AT ST. LOUIS. 

Metro-Goldwyn-Mayer's Trackless 
Train arrived in St. Louis recently on its 
way across the continent and was used 
by W. G. Bishop, Metro-Goldwyn exploi- 
teer, to draw attention to the showing of 
"A Slave of Fashion" at Loew's State 
Theatre. Bishop had two pretty girls 
wearing ribbon sashes printed with the 
theatre's name distribute 10.000 heralds 
exploiting the picture from the observa- 
tion platform as the special toured the 
city. 

A tie-up with the Hub Furniture Com- 
pany resulting in the mailing of 10,000 
folders, window displays, write-ups in the 
press, trailers and lobby displays were 
also used. 




The crowd of kids brought out to Feess Bros, special morning show for "The 
Lucky Devil" at Parsons, Kas, 



September 5, 1925 



THE KEEL JOURNAL 



Page Twenty-five 



L?fSH 






ill . .\W\V- Smi A ^^* \V 



Columbia-Strand Site 
Leased to McCrory Co. 



$2,292,000. 

That's the book profit Frank R. Tate 
and Charley Cella of the Southern Realty 
& Investment Company are said to have 
made in the deal whereby they leased 
the site of their Columbia and Strand 
theatres to the McCrory Chain Stores 
Corporation last week. 

The ninety-nine year lease on the 
property is said to call for an annual 
rental of $110,000 or 4 per cent net on 
a valuation of $2,750,000. 

Tate and Cella are said to have paid 
but $45S.0OO for the property in Decem- 
ber, 1922. 

The chain store company plans to re- 
place the theatres with a modern four- 
story store building the height of which 
will later be increased to sixteen or twen- 
ty stories. 



SHUBERTS WILL NOT BUILD NEW 
ST. LOUIS HOUSE. 

Confirmation of the report that the 
Shuberts will not build a new house at 
Thirteenth and St. Charles streets but 
would move into the Grand and Olive 
theatrical district when the present lease 
on the Shubert-Jefferson Theatre, Twelfth 
and Locust boulevards expires November 
1 was obtained when George Lighton, 
manager of the Shubert-Jefferson re- 
turned to St. Louis from New York Sun- 
day, August 23. 

Lighton indicated that the Shuberts 
would take over the Empress Theatre, 
Olive street, just west of Grand boule- 
vard. That house has been used by the 
Woodward Players, a stock dramatic or- 
ganization for the past two seasons. It 
is believed that should the Shuberts go 
into the Empress the Woodward Players 
will move around the corner to the Rialto 
Theatre on Grand, south of Olive. 



Shelbyville, 111., votes September 3 on 
Sunday shows. Despite the opposition 
of one prominent minister local exhibi- 
tors are confident of the result. 



The Gem Theatre, Grafton, 111., is be- 
ing remodeled. It was taken over re- 
cently by C. R. Johnson. 




m 



!\\1 



LOUIS 

FILM MARKET 



Cinderella May Sell to 
St. Louis Amusement Co. 



The St. Louis Amusement Company is 
dickering for the Cinderella Theatre, 2731 
Cherokee street, it has been learned. ' It 
is possible a deal will be concluded this 
week. 

Fruend Brothers own the Cinderella, 
Woodland and Kingsland in South St. 
Louis. The Cinderella has about 1,750 
seats and is one of the leading show 
houses of that section of the city. 

The St. Louis Amusement Company is 
said to have made a very good proposi- 
tion to Fruend Brothers for the lease on 
their theatre. The deal, however, does 
not affect either the Woodland or the 
Kingsland. 



New Houses Opened in 
St. Louis Territory 



September will mark the opening of 
many houses both in St. Louis and 
through the local trade territory. 

The Dog Days are about done while 
the coal mines of Southern Illinois are re- 
opening in large numbers. Everything 
considered it looks like a promising fall 
and winter for the exhibitors of this 
section. 

Some of them have taken a lot of 
punishment since last spring and they 
are entitled to clip a few coupons during 
the balance of the year. 



Grand Opera House 

St. Louis, Is Robbed 



Three employes of the Grand Opera 
House, 514 Market street, St. Louis, Mo., 
were stuck-up by two armed youthful 
bandits at 10:40 a. m. Monday, August 
24. and robbed of $5,500 in currency, the 
receipts of Saturday and Sunday. The 
loss was insured. 

Those forced to submit to the bandits 
were: James P Brennan, manager; 
Schuyler French, treasurer, <«nd Miss 
Agnes Rempe, stenographer. 

It was the second time the theatre has 
been robbed. On the night of Novem- 
ber 28, 1920, three bandits took $4,800 
from the safe after overpowering an as- 
sistant manager. 



Charles Werner, manager here for 
Metro-Goldwyn, is convalescent at Mayo 
Brothers Sanitorium, Rochester, Minn.. 
He was operated on several days ago and 
is said to have made a remarkable re- 
covery. The local film colony is hopeful 
that he will be back at his old post with- 
in a very short time. 



One Man Arrested in 
Opera House Hold-Up 



One man has been arrested in connec- 
tion with the hold-up of the Grand Op- 
■ra House on August 24. The police claim 
that he has been identified as the man 
who drove the car used by the robber 
pair that stuck up the manager, treas- 
urer and stenographer of the theatre, es- 
caping with the receipts of Saturday and 
Sunday. 

The police claim that the robbery was 
imlled to obtain funds for the defense 
of a sextette of young men now in the 
cit y jail to answer charges of having 
murdered a patrolman and citizen in a 
payroll robbery on July 3, last. 

Two other well known police charac- 
ters are being sought in connection with 
the theatre robbery. 



BRIGHT BITS 

and 

NEWSY NOTES 



Workmen are busily engaged in pre- 
paring the old Pathe offices on the ground 
floor of the Plaza Hotel building for the 
use of Producers Distributing Corpora- 
tion. The new tenants will move in some 
time during September. The greatly in- 
creased business of this office compelled 
the management to seek larger quarters. 



.Many coal mines of Southern Illinois 
are re-opening and exhibitors of that sec- 
tion of the St. Louis trade territory are 
more hopeful than they have been for 
manv months. 



The theatre at Odin, 111., has closed. 
The houses at Delta, Mo., and Bethel, 
Mo., are also dark. 



Tom McKean, manager for F. B. 0-, 

spent several days in the field. He made 

some of the key towns of Southern 
Illinois. 



SOUTH SIDE HOUSE MAY SELL. 

It is rumored in inner film circles that 
the ownership of a profitable little South 
St. Louis theatre will pass this week 
into new hands. The details of this trans- 
action are not yet available, but if plans 
mature the owner of a South Broadway 
house will be buying films for another 
theatre before September gets well un- 
der way. The house he anticipates buy- 
ing is not large, so far as seats are con- 
cerned, but it is said to make a nice 
profit every year. 



Page Twenty-six 



THE REEL JOURNAL 



September 5, 



1925 




iiilis 



BOX*OFFICE 



F. B. O. 

Smooth As Satin, Evelyn Brent. — An 
entertaining heart interest melodrama 
with a very clever star.— L. A. Rjbinson, 
White Way, LeRoy, Kas. 

Lillies of the Street, Johnny Walker 
and Virginia Lee Corbin.— A real special. 
Went over b ; g with our patrons. — L. A. 
Robison, Wh.te Way, Le Roy, Kas. 

Breed of Border, Lefty Flynn.— A good 
western picture which pleased very well. 
— J. E. Newcomb, Burlington, Kas. 

Lie's Greatest Game.— A real good 
heart interest melodrama. Patrons en- 
joyed it very much.— J. J. Newcomb, Bur- 
lington, Kas. 

O. U. We;t, "Lefty" Flynn.— Nice pic- 
ture. Pleased patrons very well— J. J. 
Newcomb, Burlington, Kas. 

The Unknown Purple, Henry B. 
Walthall and Alice Lake.— An exception- 
ally good thriller with a good story. 
Pleased very well.— J. J. Newcomb, Bur- 
lington, Kas. 

Sp'rit of U. S. A., Ralph Lewis and 
Jch-ry Walker- An extra go d piture 
with some exceptional scenes. Went over 
big.— J. ]. Newcomb, Burlington, Kas. 

FIRST NATIONAL. 
Twenty-One, Richard Barthelmess. — 
Good picture.— Geo. Leathers, Strand, Mt. 
Vernon, Mo. 

FOX. 

Man Who Played Squ&re, Buck Jones. 
—Good picture. Wish we could get more 
like it. Did a fine business for summer.— 
G. E. S'helkett, Rex, Joplin, Mo. 

METRO-GOLDWYN. 
"Seven Chances", Buster Keaton. — 
Good comedy. A part in natural color. 
But did not pull for me.— T. T. Bailey, 
Princess, Stanberry, Mo. 

MIDWEST. 

Super Speed, Reed Howes.— Very good 
picture but not as big as should be figur- 
ing film rental. Should book this as pro- 
gram picture. Condition of print and 
accessories good.— T. T. Bailey, Princess 
Theatre, Stanberry, Mo. 

The Night Ship.— One of the best pic- 
tures to be shown in our theatre and 
played to a full house. It's interesting 
from start to finish. Condition of print 
good. Condition of advertising accessories 
good. — O. B. Goodman, Star, Carrollton, 
Mo. 

Good Bad Boy, Joe Butterworth. — Very 
good story and pleased large per cent at 
family night show. Condition of print 
good. Cond tion of advertsiing acces- 
sories O. K. — Mrs. Marie Lucey, Com- 
munity, Hazelton, Kas. 

Barefoot Boy — Th's play pleased my pa- 
trons. I liil a good house. Condition of 
print and advertising acce ories good. — 
S. T. Wiggin, \irdome, Plains, Kas. 

Geared to Go, Reed Howes. — Direction 
amatureish. Reed H'lwes good, but 
needs direi tot II J. Thacher, Lyric, Abi- 
1 ne, Kas. 

Wcman and Gold, Frank Mayo. — Very 




slow and draggy. Patrons walked out on 
this one. Mediocre.— H. J. Thacher, 
Lyric, Abilene, Kas. 

Re-creation of Brian Kent. — Extra good 
picture. My patrons thought it better 
than "Mine With the Iron Door." It's 
a real picture, good enough for any house. 
Condition of print fine. Condit on of ad- 
vertising accessories good. — Wayne Lem- 
mon. Home Theatre, Walnut Grove, Mo. 

Silent Pal. — This print new and subject 
good. Dog a wonder. — G. W. Rothrock, 
Campbell, Macksville, Kans. 

Car tain January. — Very good picture. 
No complaint.— S. W. Filson, Opera 
House, Scott City, Kans. 

Daughters of Pleasure. — Good. Condi- 
tion of print and advertising accessories 
O. K— C. F. Woellner, Liberty Theatre, 
Marysville, Kans. 

Girls Men Forget.— Nice little picture. 
Pleased most people. No special. Price 
right. — J. J. Newcomb, Newks Theatre, 
Burlington, Kans. 

Marriage Market. — This picture went 
over big here. Had many compliments 
that it was as good, if not better, than 
any we have shown since our opening. 
It is worthy of an extra boost wherever 
it is booked. Condition of print first 
class, advertising accessories good. — O. B. 
Goodman, Star, Carrollton, Mo. 

Lightning Romance. — Just a fair picture. 
Three reels rather draggy, but last two 
reels have plenty of acton and excite- 
ment. Cordit'on of print good. — D. B. 
Rankin, Idana Theatre, Idana, Kans. 

PARAMOUNT. 

Ne'er Do Well, Thomas Meghan. — 
Good. Full of action. — Amy Catlett, Cozy, 
Granby, Mo. 

Wanderer of the Wasteland, Jack Holt. 
— Wonderful, great, color .the best ever. 
I would re-ommend it to any exhibitor. — 
W. A. Douschlag, Strand, Ransom, Kas 

Man-Handled, Gloria Swanson. — Best 
Swat son played for a long time. Patrons 
pleased.— Geo. Leathers, Strand, Mt Ver- 
non, Mo. 

Border Legion, Helene Chadwick and 
Antonio Moreno. — A Zane Grey the right 
kind of an outdoor picture. Print and 
advertising good. — R. M. Funk, Rex, 
Ridgeway, Mo. 

Worldly Goods, Agnes Ayres. — Don't 
be afraid of this one. It will do any one 
good to see it. — R. M. Funk, Rex, Ridge- 
way, Mo. 

UNITED ARTISTS. 

Through the Back Door, Mary Pick- 
lord. — Pleased extra large audience. Film 
in excellent condition. — H. V. Ritter, Mc- 
Donald, McDonald, Kas. 

Hill Billy, Jack Pickford.— Good pic- 
ture. Not a special, but w'H please. Film 
not so good. -H. V. Ritter, McDonald, 
McDonald, Kas. 

Tcss of the Storm Country, Mary Pick- 
ford. — This picture is not new but is a 
mighty go> 'I bet. Business fi"e. — T. T. 
Bailey, Princess, Stanberry, Mo. 



WARNER-VITAGRAPH. 

The Unk own Lover, Elsie Ferguson. — 
of their product. — Walter Whelan, Orph- 
er-Vitagraph was open in the town and 
we were considering it until we played 
this bill. After discovering that Warner- 
Vitagraph would re'ease such a miserable 
oi-ture, we decided we wanted no more 
of their product.— Walter Whealn, Orph- 
eum, Leavenworth, Kansas. 

The Marriage Vow, Monte Blue.— A 
really good picture. Would please any- 
one. — E. H. Haskin, Bank, Lenexa, Kas. 

Ranger of the Big Pine, Kenneth Har- 
lan. — A fair picture, but lacks a lot of 
being what the press sheet would have 
you believe. Cost too much. Film new. 
— W. A. Douschlag, Strand, Ransom, Kas. 

On Thin Ice, Owen Moore.— Very good 
picture. Did a nice business. — G. E. 

Shelkett, Rex, Joplin, Mo. 

STATE RIGHTS. 

Full Speed, Buffalo Bill, Jr.— Another 
good one of this series. Pleased every- 
one. Photography perfect.— W. D. Fite, 
Royal Theatre, Salina, Kans. 

Binging Home the Bacon, Buffalo Bill, 
r r . — A good comedy western. Did a good 
bus'ness. Can't go wrong in booking 
Buffalo Bill, Jr.-JRoy Spurlock, Nichol 
Theatre, St. Joseph, Mo. 

Goid and Grit, Buddy Roosevelt.— This 
picture gives them action. Everybody 
iikes this star. Photography a d print 
excellent.— J. C. Roraback, World in M> 
ton Theatre, Kansas C ty, Mo. 

Desperate Ad e ture, Franklyn Far- 
num. — A real knock down and drag out 
typical western. Buy it right and clean 
up. \our patrons will Ike it. — H. L. 
Muelberger, Eagle, Edgewood, 111. 

Restless W.ves, All Star.— Fine p'cture. 
A good icsson to all contemplating the 
act of marriage. Played to fair crowd 
at 10 and 25, but church revival hurt.— 
H. L. Muelberger, Eagle, Edgewood, 111. 

Smilin' On, Pete Morrison.— Good 
western comedy. Pleased all. Full or 
pep and act. on. She's a dandy and will 
get the jack.— H. L. Muelberger, Eagle, 
Edgewood, 111. 

Crashing Courage, J. Livingston. — Good 
western. Full of action. Showed to full 
house at 10 and 25.— H. L. Muelberger, 
Eagle, Edgewood, 111. 

Big Stakes, J. B. Warner. — Good action 
picture. They will all like it. Showed 
to packed house at 10 and 25. — H. L. 
Muelberger, Eagle, Edgwood, 111. 

Wagon Trail, Tom M:x. — Good west- 
ern full of action. O ie of M x's best 
pictures. Buy it right from Jack Under- 
wood and clean up. Full house. — H. L. 
Muelberger, Eagle, Edgewood, III. 

When a Man Rides Alone, William 
Russell. — Good western full of pep. 
Showed to full house. — H. L. Muelberger, 
Eagle, Edgewood, 111. 




September 5, 1925 



THE REEL JOURNAL 



Page Twenty-seven 



Two cents per 
«»rd payable In 
ndvnnee. No nds 
ii or ep ted for le«a 
Hi nn 50c. 



THE 

SELLS 



CLEARING HOUSE 



lillllUIIIIIIIIHIIIH 



XYLOPHONE FOB SALE. 
Owner died. Regular 9300 "Deagran" 
make. Sale price $7.">. Hed^e Furniture 
Co.. Manhattan, Kas C3t, :)-^(». 



Electric sign, "Lyric", double faced »\it,i 
lamps, lu.st ¥K'0. tash .>50. Large As- 
bestos curtain on roller, first class shape. 
Uedington < <>., Scranton, Pa. — P3t, 0-^t>. 



Wanted — Experienced piano player for 
theatre orchestra; two shows a night; 
steady posit on if you can handle the job. 

Address Optra House, J; .i„ihi IV. £) 

P3t, V-m. 



FOR SALE. 
f-0 or 90 opera chair, in good condition; 
one Kood bo ith for two machines; one 
good motiograph machine with head just 
rebuilt; one lot of stage curtains and 
wings; cheap if taken at once. White 

Way Theatic, l.e Roy, Kas., Box 127 

Kit, 0-10. 

WANTED — I sed lenecr theatre chairs, 
also two Mazda Projector's units; must be 
practically like new. L. D. Metcalf, Grand 
Theatre, Ash Groie, Mo. 



FOR SALE — «I50. A-l Electric Pop 

Torn Machine, used one month, $19.-,; one 
B g El ctr : e Art Glass sign, $100 new. 
Sale pree $50. A. E. .larhoe, Cameron, 
Mo < tf, 9-5. 



Violn lender at Liberty; 
per'enee. nil Piles; prefer 
playing n'ght shows only. 
Library. Ed Koch, Gen. Del 
Mo Pit. D-12, 



V0 years ex- 

picture house 

Dnvhle alto. 

. Kansas City, 



For Sale 20 opera chairs costing $3.75, 

at $2. 5. One electric s'gn. Art gl-!»s, 
cost $15, will se>l for $:!.-,. One piano, 
cost $200, sell for $50 — A. 10. Jarboe, Hoynl 
Theatre Cameron. Mo. tf 

WANTED — Experienced motion picture 
installation and repair man. Must be nble 
to repair all makes of motion picture ma- 
chines as well as understand the Installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 
Company. 715 Wells St., Milwaukee. Wis.— 
<■•■ 9-' 0. 

r.l'AHAXTKKD — 14 H. P., 110 volt, 00 
eyele. sinirle phase, used motors with pul- 
ley, at $7.50 eneh, cash with order. We re- 
P"i- and rewind electric motors and gen- 
crntora. e*e. Bargains on cle-trie fans. 
General Distributing Co.. Security Storage 
Bid-', imliilli. Minn. — COt — 8-30. 



Be Sure to Get 
BILLY ANDLAUER, 

file Pathe News cameraman, to make any 
moving picture you may desire. Trailers 
announcements and Presentation^ t ; ■■-!.- 
on short notice. 

ANDLAUER FILM CO. 



312 Ozark Bldg. 



Kansas City. Mi». 



BANNERS SIGNS. SHO-CARDS 
Just to show you wbat dandy work 
y-u. yon- self can do with our simplified 
n'r system, we will make you a s'x foot 
banner, cloth, for 50 cents, any w-or-'ing, 
one <'?<>• servl-c. c. o. d. If d"s ! red. 
HTJ1WE rOI.OR-'P'tAT SYSTEM 
Idle Hour Theatre Bldg. Seymour. Mo. 

Ctf— S 29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplavers and pipe 
orean*;, most any make. The house of 
Wurlitzer is hack of anything we sell 
you Investigate our Wurlitzer Hone- 
Tones Junior PTPE organs for smaller 
houses, 
WORT.TVS I.AUr.E^T MU^TC HOUSE 

THE RUnni PH WURT.TTZER CO. 
1114 McGEE ST., K. C, M0. Ha 7735 



Second Hand Equipment, Seats, Projectors, 
Screens. Pianos, organs. Theatres and MIs- 
i-ell.-ioeoiiM Articles. 



BUYS 



Rntes for other| 
spaces furnlshedi 
on request. 



BARGAIN BANNERS— Hand painted. 3 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One clay 
s rvicc. Sent anywhere. Also processed 
» nilmv cards. ASSOCIATED ADVER- 
TISERS, 111 W. ISth St.. Kansas City. Mo. 
— tf. 



BJLLER BROTHERS 



THEATRE ARCHITECTS 



.14 West 10th St. 340 Douglas Bldg. 
smai City. Mo. Los Angeles, Calif. 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOURNAL 




Read Them-- 




Use Them 



I 

+ 



Jenkins' Solve the Theatre 
Muse Problem! 

THE NEW 

REPR0DUC0 

PLAYER PIPE ORGAN 

$2,150 Installed -If 3 "? »",» 
> 15 Weekly 

More Than Forty Exhibitor 

Boosters in This Territory 

alone! 

Liberal allowances on your old 
piano or organ as part exchange 

J. W. JENKINS SONS 
MUSIC CO. 

KAXSAS CITY, M0. 



_isas.City N 

Engraving & 
ColorplateCo 

8" and Walnut ■ Kansas Otv 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

^on time^gxylcl 



READ THE 
CLASSIFIED ADS 



Everything for Band and Orchestra 




llueschor I tain! Instruments, Vefin Itnnjiis, Llldwig I) rums 

nnil Traps, Den gen Bells a nil Xylophones, Viol ns and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate. 
BAND ASD ORCHESTRA Ml SIC 

Latest Popular, also Fischer. Schirmer, Barnhouse, Fillmore, 

etc. Sample Parts. Catalog's and Musical Booster 

Magazine sent FREE. 

CRAWFORD-RUTAN CO. kT^TciA™' 



eataloaf 

BAND AND 

ORCHESTRA 
INSTRUMENTS 

Professional Prices 

STneff 
CUhteTodaj' 



SEK TICKETS 

PRICE 60c PER ROLL [™ S ZU CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c, 10c. ISc, 20c. 25c. 30c. 35c, 40c. SOc and "ADMIT ONE" 
■EST GRADE ROLL TICKET, lira, x iln. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 

Wiile (or Price* and Samples of Special Printed Roll and Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 



"Clear the Track of 
Locals and Freights" 

and make way for the express! 

AND THAT S THE SENTIMENT OF HUNDREDS OF EX- 
HIBITORS TOO, AFTER THEY'VE LOOKED OVER THE 
WARNER FORTY. 



—Says Robt. E. Welsh in Motion Pic- 
ture World. 



THE LIMITED MAIL 
Monte Blue 

THE WIFE WHO WASN'T 

WANTED 
Irene Rich 

B^BBFD HAIR 

Mprie Prevost, Kenneth Harlan 

THREE WEEKS IN PARIS 
Matt Moore, Dorothy Devore 

BEIOW THE LINE 
Rin-Tin-Tin 

SATAN 'N SABLES 
Lowell Sherman 

THE MAN ON THE BOX 
Syd Chaplin 

RCSE OF THE WORLD 
Patsy Ruth Miller 

HOGAN'S ALLEY 
Monte Blue 

LADY WINDERMERE'S FAN 
Ernst Lubitsch Production All Star 

RED HOT TIRES 
Monte Blue 

THE PLEASURE BUYERS 
Irene Rich 

THE EASIEST ROAD 
Marie Prevost 

HIS MAJESTY BUNKER BEAN 
Matt Moore, Dorothy Devore 

THE CLASH OF THE WOLVES 
Rin-Tin-Tin 

THE LOVE TOY 
Lowell Sherman 

THE SEA BEAST 
John Barrymcre 

THE FIGHTING EDGE 
Ken-eth Harlan 

THE GOLDEN COCOON 
Hel->ne Chadwick 
THE WHITE CHIEF 
Mcr.te Blue 



HIS JAZZ BRIDE 
All Star 
Irene Rich 

WHY GIRLS GO BACK HOME 
Marie Prevost 

THE SAP 

Matt Moore, Dorothy Devore 

THE N'GHT CALL 
R'n-Tin-Tin 

To Be Announced Later 

Errest Lubitsch Production all Star 

N'GHTIE NIGHT NURSE 
Syd Chaplin 

BROKEN HEARTS OF HOLLY- 
WOOD 
All Star Cast 

HELL BENT FOR HEAVEN 
Mor-te Blue 

THE VENGEANCE OF DURAND 
Irene Rich 

THE PASSIONATE QUEST 
Marie Prevost 

THE HONEYMOON EXPRESS 
Matt Moore, Dorothy Devore 

A HERO OF THE BIG SNOWS 
Rin-Tin-Tin 

THE CA.VE MAN 
Kenneth Harlan 

THE BARRIER THAT WAS 

BURNED 
Monte Blue 

SILKEN SHACKLES 
Irene Rich 

T't'e Annou-ced Later 
Marie Prevost 

THE INEVITABLE MILLIONAIRES 
Matt Moore, Dorothy Devore 

THE SOCIAL HIGHWAYMAN 
Kenneth Harlan 

THE LITTLE IRISH GIRL 
AH Star Special 



Looking 'Em Over Again. 

Out of the hat comes a slip marked "War- 
ner Brothers." We turn to the job with 
pleasure. For the first page of the season's 
announcement is before us. 

We like that line-up of titles. There's a 
''something" there that gets a response. 
They seem to be the sort of title that we'd 
Ike to see :n the electric lights if our ba-'k 
-i-cnu'-t were paying the Ir'Ils. 

"The Limited Mail." "Three Weeks in 
Paris." "Bobbed Hair." "Rose of the 
World." "The Pleasure Buyers." "Broken 
Hearts of Hollywood." "My Official Wife." 
\nd so on. And then some more. And then 
iome. 

We have just taken a hop, skip, and a 
jump through those titles. There's an alter- 
nate for every one we have mentioned that 
might have struck the next fellow as even 
better. It's a great list. It hits home. 

* * * 

There's a workmanship about that entire 
announcement and line-up that strikes a re- 
sponsive chord in a mind thinking "SHOW" 
thoughts. For example, up near the top 
of the list of stars we find Syd Chaplin. 
Might mean a lot, might mean nothing Let's 
turn a few pages and see what vehicles 
thev are putting Syd in. 

"The College Widow." "The Man on the 
Box." (Remember Henrv Dixey in that 
one?) They rirg true, that's hitchin' the 
star to the vehicle. That's edging towards 
another "Charley's Aunt." 

John Barrymore's name is on the list. 
Let's see what he is presented in. "The Sea 
Beast." Never heard of it. Then we read 
the fine print and discover that it is an 
adaptation of "Moby Dick." Now we know 
something. The fellow who bought that 
story for pictures knew what he was about. 
And the chap who changed its title for pic- 
ture purposes knew even more. 

And so it goes. Do you get what we 
mean when we say "workmanlike?" 

* * * 

We could go into details for inches and 
inches more. But we are not going to. Be- 
cause there is one thought that is going to 
take all the space that is left to us. That 
thought is named: 

Ernst Lubitsch. 

Hi-re is the man who could open a 
School for Directors tomorrow and take 
on all comers. Here is the man who is 
technical finesse down to his f nger tips. 

Now. here is our thought. Some day— why 
not this year?— tlrs man Lubitsch is going 
to get H T S story, the BIG STORY. When 
he does ! 

Clear the tra-:k of locals and freights, and 
make way for the express! 

ROBERT E. WELSH. 




Classic of the Screen 

"If It's a Warner Picture, It's a Classic." 



QT&e cftlm Trade Waper of the Southeast; 



PATHE NEWS 



First in News—First in Service! 



Pathe Netfs-Extra 

■ First scenes of the ■ 
Wreck of Airship Bi 

Shenandoah 

With the first news break 
about the SHENANDOAH 
DISASTER Pathe News cam- 
eramen were flying to the 
scene — the great mechanism 
of production was put into 
action and within a few hours 
prints were on their way to 
theatres throughout America. 



These Mats FREE!, 
Use them in your ads 

SHENANDOAH 

Ait:shig]|>isaster 



.in 



Scenes of wreck 
of U.S. Air Cruiser 

Pathe News. 



EVERYONE IN AMERICA IS WAITING TO SEE THIS PICTORIAL 

RECORD OF ONE OF THE GREATEST DISASTERS IN 

FLYING HISTORY. 

Results Count — this is what makes Pathe News the "Only, Only" 

News Reel! Buy now! 



Pathe Exchange, Inc. 



KANSAS CITY — 111 W. 1TTH ST. 
J. A. EPPERSON, Mnnasrer 



ST. LOUIS — 3310 OLIVE ST. 
T. G. MEYERS. Manager 



S-tf 



™- * SEPTEMBER 12, 1925 



Two Dollars , 
a Year 



Published Everv Saturrlay by 
REEL JOURNAL PUB. CO. 



Page Two 



THE REEL JOURNAL 



September 12, 1925 



Wait Til You See This One-Then You'll 

Know First National Winners Come 

One After the Other! 



c^sp 



Come along, we're 
putting out to sea 
with Dick as the gal- 
lant Jackie! 



^? 



Sails unfurled we'll 
skim the sea to ro- 
mance and adventure 
with a ship load of 
Uncle Sam's fighting 
sailors for company. 



cQsp 




SHORE LEAVE 



Presented by Inspiration Pictures, Inc. 

with 

DOROTHY MACKAILL 

Screened with the co-operation of the U. S. Navy; from 
the play by Hubert Osborne as produced by David Belasco; 
scenario by Josephine Lovett. 



First National Pictures, Inc. 



Kansas City, 1712 Wyandotte St. 



3319 Locust St., St. Louis 




Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll 



EPICS OF 
b FRONTIER DAYS D 




ROY STEWART 



—FEATURING- 



ROY STEWART 

Cullen Landis, Henry Walthall and 
Sheldon Lewis 

THE FIRST RELEASE 



with 
"Buffalo Bill" 



"ON THE U. P. TRAIL" 



SEE 



the great Buffalo Stampede 

the Pony Express 

the Covered Wagon Trail 




FIVE MORE TO FOLLOW 



CULLEN LANDIS 



i 1 1 ( 1 1 1 T 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ■ I J 1 1 1 1 f i 1 1 1 1 1 1 i E I i • 

STANDARD 

Film Exchange 

111 West 18th St. Kansas Citv, Mo. 




No where else sue 

LUEST 





STAN 




EVERY SCENE IS Fl 
with action, galvan 
with thrills. No s 
thing in these west 
as just one high sp 
every scene throwr 
the screen screams 
exciting, howling ac 
Take a look at tl 

inserts. There's thrill' 

you! 

YOU CAN BOOK TE 

westerns with confide 

Every western fan in i 

community will crowd y 

theatre when you show these pe 

scenes. Cash in on these sure-fire sh 

manship westerns. It's easy, men, e| 



Big Stars for 5 Reel Blue Streak Westerns 

JACK HOXIE 

ART ACORD 

JOSIE SEDGWICK 



^Produced and released 



ction asyoull find in 

VESTERNS 



WESTERNS 




D HERE'S SAMPLE 
ews of "The Circus Cy- 
ie"— A Blue Streak West- 
: "The combination of 
circus atmosphere and a 
stern adventure type of 
y makes this an excellent j 
ience picture. The plot is 
;inal and distinctive and 
film has action from start 
nish. Has popular circus 
:mo sphere — spectacular 
seback riding — an exciting 
se — several fights — a well- 
ed boxing match between 
lero and the villain. Has about 
•ything to please an audience 
: likes Western adventure stories." 
Alma Talley in The Morning Telegraph 
E STORY IS KEPT MOVING ATA PACE THAT 
not allow the interest to lag and provides an ahun- 
e of action. Above the average for patrons desiring 
idrama with plenty of action." M. P. World 



These are the sort of stars you 
have in 2 Reel Mustang Westerns 

Edmund Cobb Fred Hume 

Jack Mower Smiley Corbett 

Pee Wee Holmes Josie Sedgwick 



UNIVERSAL 



r-fge Six 



THE REEL JOURNAL 



September 12, 1925 




Universal Trade Showing at Chillicothe 

Attracts Many Exhibitors; Pronounced Success 



BEN SHLYEN 
Publisher and Editor 
C. C. Tucker, Aav. Mgr. 
Circulating in Missouri 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky, West. Ten- 
nessee, So. Illinois and 
3. W. Indiana. 

Every Saturday by 
* E E L JOURNAI 

PUBLISHING CO. 

Manufacturers ExeliniipT'J 

Kansas City, Mo. 



Make it Annual 

The success of Greater Movie 
Season throughout the country 
warrants the continuance of this 
event every year. Much good has 
been accomplished for the industry 
through the campaign, even were 
there no financial gains received by 
the exhibitor, which, however is 
not the case. 

In a recent survey made by THE 
REEL JOURNAL it was learned 
that the first run theatres in Kan- 
sas City showed an increase in 
patronage as compared with the 
same period last year of from 20 
to 45 per cent. Some of the subur- 
ban theatres showed patronage in- 
creases, although the majority 
could not tell definitely what bene- 
fits they had received. All, how- 
ever, declared Great Movie Season 
a worthwhile movement and were 
in favor of making it an annual 
event. 

The campaign here was not as 
great a success as it could have 
been due to many unforseen handi- 
caps, nevertheless it was success- 
ful. It is a worthwhile movement 
and should receive 100 percent 
support next year. 

The national committee in 
charge at the Hays office deserves 
special commendation for their suc- 
cessful launching of the first na- 
tional Greater Movie Season, as 
does the committee that handled it 
locally. And it is hoped tlnvt their 
work will not stop now, but will 
continue, and that plans will be im- 
mediately started for the Great- 
er Movie Season of 1926. 



Chillicothe, Mo. — Tuesday was the< 
scene of a Universal Film Exchange trade 
showing' arrangements, for which were 
made by Universale Kansas City office. 
Bob Gary, exploiteer for Universal. Har- 
ry Taylor, manager, and Dave Badcr, 
home office representative, were in 
charge of the affair. This new plan was 
instituted by Carl Laemnile as a means 
of giving the smaller exhibitors an op- 
portunity to preview representative pic- 
tures before booking. The screening was 
held at the Strand Theatre. 

Exhibitors living in a radius of 50 to 
75 miles around Chillicothe their fami- 
lies and guests, were invited to the party. 
Covers for 92 were laid at the luncheon 
held at the New Leeper Hotel for mem- 
bers of the Chamber of Commerce, the 
press, the exhibitors and those who came 
with them. 

The following guests were present : 
C. A. Skunk, Ravenwood, Mo.; Geo. H. 
Ciarkson, Bversonville. Mo.; F. C. Bing- 
ham, Gait, Mo.; Mrs. Minnie Newton, .Mis- 
souri City, Mo.; Mildred Newton, Missouri 
City, Mo.; T. H. Sullivan, Miami, Mb.; .1. 
W. Baird, Pattonsburg. Mo.; Mrs. J. W. 
Baird, Pattonsburg, Mo.; Mrs. P. H. Sulli- 
van. Miami. Mo.: Edwin L. Dyer, Inter- 
national News, Kansas City, Mo.; Mrs. 
Fay Barr, Hale, Mo.; Pay Barr, Hale, Mo.; 
Mis. Robt. Brisco, Hale. Mo.; Robt. Bris- 
coe, Hale, Mo.; Mr. and Mrs. G. W. Sum- 
mers, Unionville, Mo.; Mr. R. R. Gladish 
and Mrs. R. R. Gladdish, Higginsvillt , 
Mo.; .T. B. Carter, Browning, Mo.; J. B. 
Moore. Browning, Mo.; J. W. Creamer. 
Chillicothe, Mo.; W. F. Jasper and Mrs. 
W. F. Jasper, Laredo. Mo.; Mrs. W. P. 
Wood, Laredo. Mo.; E. W. McClelland, 
Oilman, Mo.; F. W. Silver, Princeton, Mo.; 
Sam Minich, Marceline, Mo.; K. H. WalcVn, 
Hardin. Mo.; Dr. C. D. Weakley, Hardin. 
Mo.; Marvin Beery, Hardin, Mo.; H. T. 
Chelton. Norborne, Mo.; Cora D. Logan 
ind Mr. Logan, Cainsville. Mo.; H. H. Igan, 
Ludlow. Mo.; Mrs. H. H. Igan, Ludlow, 
Mo.; Mrs. W. I. Pope. Mendon, Mo.; Mr. 
W. I. Pope, Mendon. Mo.; E. A. Dickerson, 
Bogard, Mo.; J. L. Dickerson, Bogard. Mo.; 
Hugo Martin. Meadville, Mo.; L. W. Wig ; 
field, Chillicothe, Mo.; Mrs. L. W. Wig- 
field, Chillicothe, Mo.; I. J. Aye, Wheel- 
ing, Mo.; Mrs. E. W. McClelland. Gilman 
city, Mo.; Mrs. Nancy Dowell, Gilman 
'iiy. Mo.; Flora Maye Dowell. Gilman 
City, Mo.; Marguerite Dowell, Gilman 
City, Mo. 

W. C. Haynes, Joe Rosenberg and 
Erwin Dodson, sales representatives for 
Universal, assisted in the work of enter- 
taining. 

"California Straight Ahead". "The 
Teaser", and "Siege" were among the 
pictures shown. 

The affair was concluded with a 
chicken dinner Tuesday night. 



Capacity Houses for 

"The Iron Horse" 



"The Iron Horse", the big Fox feature, 
showed to capacity houses Saturday and 
Sunday during its first Kansas City run 
at the Liberty Theatre. Matinee box- 
office records Saturday .were the largest 
at the Liberty for some time, according 
to Sam Carver, manager. 

Apparently this picture, featuring the 
building of the first transcontinental rail- 
road, produced by Fox Films Corpora- 
tion, is receiving all the attention pre- 
dicted for it. 



OWNER OF OPERATOR SCHOOL 
IS ASSAULTED. 

E. J. Lime, owner of the Kansas City 
School of Motion Pictures Projection, 
and Charles E. Chase, business man- 
ager of the school, were assaulted 
Wednesday on the road between Kan- 
sas City and Independence, Mo., by 
two men whom Lime declared to be 
union operators. 

Mr. Chase was uninjured, But Mr. 
Lime was badly bruised, though no se- 
rious injury resulted. The number of 
the car in which the attackers were 
riding was taken, and James Bradley, 
who proved to be a union operator, 
was arrested Wednesday night. The 
other man had not been found. 

This attack follows the passing of 
handbills by the operators school 
wdiich stated the union had created 
conditions which were unfair and bad 
developed a harmful monopoly in their 
line, and an invasion by approximately 
twenty-five union operators at the 
school at which time Lime drew a gun, 
causing the union men to leave. 



Universal Buys Parsons, 
Atchison, Kas., Houses 



With the purchase of three theatres 
the past week and with several other 
deals pending Universal is extending its 
theatre activities in this territory. The 
local Universal office has announced the 
purchase of Lee Gunnisons Royal and 
Crystal Theatres at Atchison, Kas., and 
also the Best Theatre, Parsons, Kas.. 
formerly owned by the Feess Bros. Wal- 
ter Feuney, former manager of Pantages 
here, has been placed in charge of the 
Parsons house, while Lee Jones, well- 
known exhibitor, has been given the man- 
agement of the Atchison houses. 

It is commonly known in film circles 
that two large deals are pending. One 
for the Capitol Enterprises circuit and 
the other for the Sears Circuit. Many are 
of the opinion that these deals have al- 
ready been closed, however, there lias been 
no official announcement made. 



Next Universal Trade 
Showing Announced 



The Universal Film Exchange Trade 
showings, which were started from the 
Kansas City office with the affair held 
at Chillicothe, Mo., September 8. will be 
continued, the next of these previews for 
small town exhibitors being scheduled 
for the Whiteway Theatre, Concordia, 
Kas., September 14, the Bijou Theatre, 
Lamar, ifo., September 17 and the El 
Dorado Theatre, El Dorado, Kas., Septem- 
ber 22. 

This new plan of going out into the 
territory and holding screenings was in- 
stituted by Carl Laemmle for the purpose 
of giving the small town exhibitor an op- 
portunity to see pictures before booking 
them. 




AL CMfUSTIC 




)m m 



a h <-e:ba5Ti> 




P.ENAUD HOFFMAN p = 




NAMES 

to conjure with when 
you're buying entertain- 
ment! 

<^? 

CECIL B. DE MILLE 

AL CHRISTIE 

(HAS. CHRISTIE 

HUNT STROMBERG 

MARSHALL NEILAN 

FRANCES MARION 

RENAUD HOFFMAN 

EDWARD BELASCO 

A. H. SEBASTIAN 

GEORGE MELFORD 

RUPERT JULIAN 

They're the Men Behind These Pictures 




• I '■ H A I L N E 1 1 



"THE ROAD TO YESTERDAY" 
"THE VOLGA BOATMAN" 

"HELL'S HIGHROAD" 

"THE COMING OF AMOS" 

"THE WEDDING SONG" 

"BRAVE HEART" 

"EVE'S LEAVES" 

"RED DICE" 

"MADE FOR LOVE" 

"THREE FACES EAST" 

"THE UNTAMED GENTLEMAN" 

"SILENCE" 

"SEVEN DAYS" 

"HER TWO MEN" 

"STEEL PREFERRED" 

"MADAME BEHAVE" 

"THE MILLION DOLLAR 

HANDICAP" 

"WITHOUT MERCY" 

"THE NEW MAGDALEN" 



"SIMON THE JESTER" 

"LADIES OF LEISURE" 

"UNWELCOME GUESTS" 

"THE PRIVATE SECRETARY" 

"THE LAST FRONTIER" 

"SHIPWRECKED" 

"THE OPEN SWITCH" 

"THE DICE WOMAN" 

"FORBIDDEN WATERS" 

"THE PEOPLE 

VS. 

NANCY PRESTON" 

"FLAME OF THE YUKON" 

"THE VALLEY OF FEAR" 

"THE MAN FROM RED GULCH" 

"THE PRAIRIE PIRATE" 

"ROARING RIVER" 

"THE UNKNOWN SOLDIER" 

"THE PRINCE OF PILSEN" 




= = HUNT smOMBCRC 



They're Making Them Bigger and Better! 



OK3R.GC MLLfOH.0 J ^ 




Producers Distributing Corp. 



KANSAS CITY— 111 West 18th St. 
C. A. SCHULTZ, Branch Manager 



OKLAHOMA CITY— 108 S. Hudson 5T. LOUIS— 3312 Lindell Blvd. 

E. S. OLSMITH, Branch Manager. L. A. LA PLANTE, Branch Manager. 



Page Eight 



THE REEL JOURNAL 



September 12, 1925 



Another Body Found in Hunt Stromberg With 

Gillis Theatre Ruins Metro-Goldwyn-Mayer 



Cohen Cites Progress 
of Play Date Bureau 



The Gillis theatre of Kansas City, de- 
stroyed by an explosion June 25. yielded 
another body this week, which makes the 
fifth. It was found at the side of the 
balcony railing at the bottom of the deb- 
ris, It was that of a youth about 20 
years old. Nothing could be found about 
the body which might lead to identifica- 
tion. The inquest into the tragedy will 
be re-opened soon, according to author- 
ities. Four bodies were removed from the 
ruins soon after the explosion and fire, 
the search being stopped shortly after- 
wards as all missing persons were be- 
lieved accounted for. 



Metro-Goldwyn-Mayer have engaged 
Hunt Stromberg to supervise production 
and also direct a limited number of pic- 
tures yearly. 

Stromberg's new position is similar to 
that of Harry Rapf and Irving Thalberg. 
His present organization will be kept in- 
tact for the production of his own pic- 
tures, while the production of the Harry 
Carey series for which a new distribution 
has been practically set, will be taken 
over by Charles R. Rogers, a partner to 
Stromberg. 



F.B.O. Vehicle for Tyler, 
"Surprise Star", Ready 



Work has been completed at the Film 
Booking Offices studios on "Let's Go 
Gallagher", the first of the new western 
series with Tom Tyler, the "surprise 
star", featured. 

There will lie eight Tyler productions 
on the new F. B. O. program for the 
season of 1925-2o. 



"Ten Commandments" 
in Record at Ark. City 



' 'The Ten Commandments' was shown 
at our Rex Theatre during the hottest 
weather we have had in many years, but 
in spite of this it broke all all previous 
box-office records at this theatre and 
equaled the receipts of 'The Covered 
Wagon', which we played last Thanks- 
giving week at the Burford, a much lar- 
ger theatre," states J. R. Burford of the 
Burford Theatre Company, Arkansas City, 
Kas., in a letter to Ben Blotcky, manager 
(if the Kansas City exchange for Famous 
Playcrs-Lasky Corporation. 

This Paramount production, "The Ten 
Commandments", has established a chain 
of box-office records which tend to prove 
it the great picture it is claimed to lie. 



Hobart Henley has signed a new long 
term contract with Metro-Goldwyn- 
Mayer, following the expiration of the 
agreement under which he has been di- 
recting. "Free Lips", an original story 
by Carey Wilson, will be Henley's first 
under the new agreement. 



"KIKI" NEXT FOR NORMA. 

Tin- First National Pictures, Inc. pro- 
gram for Norma Talmadge, calls for the 
production of "Kiki" following the com- 
pletion of "Graustark". "Kiki" is the 
famous Stage play in which Lenore Ulric 
was so successful. 

David Belasco is said to have made 

the sale with the provision that only 

Norma Talmadge should play the title 

role, as he believed her the only screen 

capable of interpreting the pari. 



Hobart Henley Signs for 
Long Term With M-G-M 



"GRAUSTARK' PLAYS CAPITOL. 

The new Norma Talmadge picture 
"Graustark". produced by First National 
Pictures, Inc., had its first showing in 
New York City at the Capitol Theatre, 
the week beginning September 6. 

Miss Talmadge is said to be at her 
best in her characterization of the Prin- 
cess of a Balkan kingdom who falls in 
love with a young American. 



"MADAME LUCY" RETITLED. 

"Madame Lucy", the Julian Eltingc 
comedy to be released by Producers Dis- 
tributing Corporation as an Al. Christie 
feature, has been retitled "Madame Be- 
have", which title is said to increase the 
box-office value of the picture. 




Buddy Hooton, advance exploiteer for 
the Metro-Goldwyn Trackless TrMn and 
Radio Station MGM, which was con- 
structed in Kansas City about a year ago. 
Mr. Hooton, formerly in charge of Metro- 
Goldwyn publicity in this district, is in 
charge of this telegraph station. 



In a resume of the activities of the 
Board of Trade and Commerce and the 
Play Date Bureau of the Motion Picture 
Theatre Owners of America. Sydney S. 
Cohen, executive chairman, tells of the 
inception, the purposes and the workings 
of this department. He is very emphatic 
in his statements about the good this bu- 
reau has accomplishment in saving the 
exhibitor playing time, in giving him the 
right of choice of more varied bookings 
and furnishing needed support to the 
independent producers and distributors. 

Following are some of Mr. Cohen's 
statements : 

"The Play Date Bureau has brought 
about greater co-operation between all 
Independent units than has heretofore 
existed. It has acquainted each with the 
others trials and tribulations and shown 
that without the other, neither can exist. 
They must continue to stand together 
aiding each other. 

"The Play Date Bureau had as its in- 
ception a purely protective measure. A 
measure tinged with no more selfish mo- 
tive than the common interests of all In- 
dependents. 

"The Play Date Bureau has as its pur- 
poses the inflexible intent to instill con- 
fidence into independents; confidence to 
go ahead without let or hindrance to make 
the best pictures they know how — con- 
fidence that having the product available, 
ample play dates will be forthcoming — 
confidence that the theatre owner may 
look to the entire market for product of 
worthwhile quality, instead of to some 
two or three concerns. 

"Theatre Owners have kept faith! The 
year 1925-1926 will bring to the independ- 
ent producer and distributor the greater 
volume of business he has ever had. Evi- 
dence of this has already been given to 
us by some of these producers and dis- 
tributors. The jury is still out for its final 
verdict. We are living too close to the 
situation to fully appreciate its beneficial 
results, not only for the independent pro- 
ducers and distributors but for the in- 
dependent theatre owners. 

"Ninety-five per cent of the box office 
attractions of this year will be found to 
come from independent producing force--. 
Producers must continue to provide qual- 
ity product at fair prices, sold under a 
fair and equitable contract with business 
service by way of joining with the thea- 
tre owner in intelligently exploiting the 
product to the public." 



WICHITA HOUSE ROBBED. 

The Miller Theatre, Wichita, Kas., was 
held up last week by three youthful ban- 
dits who escaped with $2,800. 







m 



YE MOVIE ROW GOSSIP 



(With Apologies 


to K. C. B.) 


THE day was warm. 

* * * 


AND the Richard Talmadges. 


ACROSS from my desk. 

* * * 


STRAIGHT down the line. 

* * * 


SAT the exhibitor. 


AND I marveled. 

% :ft A 


* * * 

FOR hours we wrangled. 


AT his sudden decision. 


OVER prices for the output. 


BUT he soon enlightened me. 


BUT without getting together. 

* # * 


"WE must be guided. 

* * * 


SEEMINGLY we were at poles ends. 


BY our past experience. 

* # % 


WHEN suddenly the theatreman. 

%• % % 


LAST year F. B. 0. delivered. 

s[: *sjs ifc 


PULLED out his watch. 


MORE profits to my box office 

sfc & * 


AND exclaimed, 

^ ^ % 


FOR every dollar spont. 


"IT'S near train time! 


THAN any other company. 


# H : * 

GIVE me a pen." 


AND the pictures satisfied. 


* * * 
AND to my amazement. 


WHICH convinces me. 

* :]: * 


* # $ 

HE started industriously to sign. 

* * * 


THAT your company. 
HAS its finger. 


THE contracts and duplicates. 

* * # 


ON the pulse. 


"DRUSILLA With a Million." 

* # * 


AND I judge solely by results.' 


"KEEPER of the Bees." 

* * * 


AND he was off. 


AND the Emory Johnson specials. 

* * * 


TO catch his train. 

:'■ * * 


AND the Fred Thomsons. 


I thank you. 



£, . \V\/w-*scJ^jUl 



-with 

FRO 



This is an EBXlylpr 



Page Ten 



THE REEL JOURNAL 



September 12, 1925 



NEW ORGANIZATION MOVE 



Central Group to Continually Exploit 
Pictures Suggested to Hays. 



Will H. Hays, President of the Mo- 
tion Picture Producers and Distributors 
of America, Inc., has received a letter 
from Frank W. Buhler, managing direc- 
tor of the Stanley Company of America, 
which may result in a national organiza- 
tion of theatre men for the purpose of 
promoting a concerted movement to ex- 
ploit the motion picture industry as a 
whole, the idea being taken from the re- 
cent campaign for Greater Movie Sea- 
son. 

"I am of the opinion that a permanent 
organization of the active men in the 
Greater Movie Season Campaign might 
be perfected— not only for Greater Movie 
Season each year, but for the general ex- 
ploitation of the motion picture industry 
as a whole, bringing it constantly before 
the public," stated Mr. Buhler in the let- 
ter. 

The Greater Movie Season Headquar- 
ters is communicating with the general 
managers of the campaigns, and if the 
active workers favor such a move, the 
Hays organization will assist in every 
possible manner. 

A Greater Movie Season for next year 
is assured by the enthusiastic reports re- 
ceived from exhibitors who participated 
in this year's campaign. 



Yernie Gladdin, formerly in charge of 
the accessories department at the local 
Fox office, has been promoted to book- 
keeper, and Robert Waterman will now 
have Gladdin's former position. 
* * * 

T. S. Wilson of the Seeley Theatre, 
Abilene, Kas., was a Movie Row visitor 
this week. 




HEADQUARTERS 

For Exhibitors and Film Men 

rf/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archia Josephson, 
President. 





Miss Margaret O'Toole, stenographer 
at- the Producers Distributing Corpora- 
tion office here, is away on a vacation 
this week. 

* * * 

D. L. Zimmerman, manager of the 
Leland Theatre, Troy, Kas., was a visitor 
at the Kansas City exchanges this week. 

* * * 

E. J. Lime, who conducts the Kansas 
City School of Motion Picture Projec- 
tion, and Guy Cooper, one of the students 
at the school, who own the Gayety 
Theatre, Richmond, Mo., were in Rich- 
mond Saturday to open the theatre which 
had been closed during July and August. 

* * * 

J. J. Gilmore, home office exploiteer 
for Fox Films Corporation, who has been 
making his headquarters at the Kansas 
City Fox office for the past two weeks, 
visited Manhattan, Kas., Lawrence, Kas.. 
Arkansas City, Kas., and Atchison, Kas., 
this week to assist with exploitation work. 

* * * 

W. F. Senning, who recently returnet! 
from a trip in which Leavenworth, Kas., 
became a 100 per cent user of the product 
of Educational Film Exchange, for which 
Mr. Senning is Kansas City manager, is 
again covering the key towns of this ter- 
ritory. 

* * * 

H. F. Butler is now a salesman at the 
Kansas City office of Warner Bros.- Vita- 
graph. 

* * * 

Walt Fenney, formerly a salesman at 
the Kansas City office of Warner Bros.- 
V'itagraph, is to take charge of the Uni- 
versal Theatre, Parsons, Kas.. according 
to Louis Reichert, manager for Warner- 
Yitagraph here. 

* * * 

W. F. Senning. manager of the Educa- 
tional Film Exchange here, announces 
that the office of which he has charge 
will undergo a complete remodeling now 
that Midwest Film Distributors no longer 
occupy a part of the office, but have a 
building of their own. 

* * * 

Russell Borg, booker at the Educational 
Film Exchange here, is expected to return 
from his vacation todav. 

* * *" 

Sherman S. Krellberg, general manager 
of the Chadwick Pictures Corporation 01 
New York, was a visitor along Movie Row 
this week. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., has reported the 
sales of his entire program of H. C. Wit- 
wer, Gold Medal and "Biff" comedies to 
the Liberty Theatre. Kirksville, Mo., and 
to the Orpheum Theatre, Leavenworth, 
Kas. 

* * * 

J. J. McCarthy formerly with First Na- 
tional some two years ago, has again an- 
nounced his connection with the Kansas 
( ilv office, and has been assigned to the 
Northwest Kansas territory. Jack Moore. 



who formerly traveled that section, has 
been assigned to the Northwest Missouri 
territory, according to Tom O. Byerle, 
manager. 

* * * 

C. A. S'hultz, manager for Producers 
Distributing Corporation at Kansas City, 
and C. W. Allen, his assistant, made a 
flying trip to Omaha Saturday night in 
Shultz's car. 

* * * 

The Bruce and Stewart Film Delivery 
and Transfer Co., Kansas City, has moved 
from 1807 Wyandotte St. to 118 West 
18th St. , 

* * * 

Clara Kimball Young, a former movie 
star, is appearing in person this week in 
a vaudeville sketch at the Orpheum Thea- 
tre, Kansas City. 

* * * 

Joe Blaustein has resigned from his 
position as chief shipping clerk for the 
Educational Film Exchange here which 
work he has been doing for the past five 
years to accept a position at the Kansas 
City exchange of Famous Players-Lasky 
Corporation. Wesley Dunlap formerly in 
charge of the poster department for Edu- 
cational now occupies the position which 
was held by Mr. Blaustein. 

* * * 

Harry Taylor, Universal branch mana- 
ger, is the proud possessor of a beautiful 
Elgin watch, which he recently won in a 
Universal managers' sales contest. 

* * * 

Fred Young, F. B. O. Des Moines 
branch manager, and formerly of Kansas 
City paid his old friends a brief visit the 
past week end. Fred is as happy as 
ever over business and wants to be re 
membered to his exhibitor friends. 

* * * 

Lew Nathanson has joined the Univer- 
sal sales force as special representative. 
Lew recently was with L'nited Artists. 

* * * 

John Flynn, proprietor of the Holly- 
wood emporium, says he has a special 
treat in store for all of his patrons and 
wants them all to be sure to be on deck 
on the last Saturday of this month. All 
right, Johnny, we'll be there. 

* * * 

John B. Tackett, Tackett and South 
Town Theatres, Coffeyville, Kas., ha» 
been honeymooning in town the past 
couple of weeks. We didn't believe John 
at first, but he says it's so. Well, John, 
congratulations, and many of them ! 

* * * 

Bert Edwards, recently with First Na- 
lional, is now hitting the high spots 'for 
Associated Exhibitors. 

* * * 

C. A. "Bones" Smith, who recently 
took a fling at "road work", has returned 
to the exhibitors fold. "Bones" will be- 
come house manager of the Electric Thea- 
tre, Kansas City, Kas., beginning Sunday. 
"Bones" was formerly manager of the 
Tenth Street Theatre on the Kansas side. 




^ER™Fis™!2i 



s record 

at CAPITOL 

Theatre, Chicago 
^E§T^iSn«" ON 



^FsS^ii 





Blue 

NUe 



telegram 
Day letter 
KighUAej^* ' 

I « l,one 2 ,h. check (number »< 

1 words) «i«B« |llJicl ,e„ ..... 
•iscits charterer a ^ 

I „rnboUPPe»«"0i5!l^- 



The Wing time as 



19E6 



AUG 



STANDARD TIME. 



Pli 10 00 



■ a «,, x EXTRA BITS 
CK819 21 1 oeiCAGO jjj, 17 

rax bookie «m« 

^0. *!<*** ^ c ^ lL ^^ • 




is proving itself one 
of the greatest aud- 
ience pictures of 
the decade/ 



Released by 
FILM BOOKING OFFICES of 
AMERICA, INC. 
Snower BIdg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, Okla. 
230 Union Ave., Memphis, Teiin. 

EXCHANGES EVERYWHERE 



Exclusive Foreign DiSiribucors 

R-C Export Corporation 

723 Seventh Avenue. 

New York 

FBTl Piou'^r GMBH. 

El Fricdrith'.iras!* Bwlln 

Coiouny 

RI-ExpcHiCoip. »zjDArblay5LUmdfln 
Ens land 

Sodcic Arwiymc des Films FRO 
ooFauboury StHonort fari< 



"FAR AND AW^ 



(Film I >aily, Sunday, August SO) 

"The Merry Widow" 

Metro-Goldwyn-Mayer 

As a Whole GREAT BOX OF- 
FICE TREAT. MAE MURRAY 
NEVER SO GOOD. SIPERB DI- 
HECTION BUT A BIT TOO LONG. 

Cast John Gilbert steps a long 

way forward by his splendid char- 
acterization. Mae Murray, minus 
her French pout and without the 
everlasting wiggle, a sheer de- 
light. Long list of players. Roy 
D'Arcy, an unknown heretofore, 
hut watch "him hereafter. Steals 
the picture as the Crown Prince, 
others George Fawcett. Josephine 
Crowell, as a marvelous King and 
Queen. Tully Marshall outstand- 
ing as a millionaire baron. Others 
unimportant. 

Type of Story ... .Romantic comedy; 
adapted from the musical comedy 
of the same name. Von Stroheim 
and Benjamin Glazer have taken 
Franz Lehar's beautiful operetta, 
"The Merry Widow", and have 
made it into first class, A-l screen 
material. The story tells of how 
Sally, a New York chorus girl, 
falls in love with Prince Danilo. 
how he is prevailed upon by his 
parents not to marry her and so 
she weds the Baron Sadoja who 
dies immediately following their 
wedding. Sally thus becomes a 
great matrimonial catch and the 
Crown Prince of this mythical 
kingdom proceeds to secure bet- 
as his bride. His cousin. Prince 
Danilo. follows to Paris, both pur- 
suing Sally ("The Merry Widow"). 
There is a row and a duel. tin- 
King dies, the Crown Prince is as- 
sassinated and the picture ends in 
a blaze of color with Sally as the 
Queen and Danilo as the King. 

Through this thread of a story 
Von Stroheim has injected all of 
the unusual power which he pos- 
sesses and the result is a magnifi- 
cent piece of entertainment which 
makes for great box office values. 
The famous waltz from "The 
Merry Widow" is used very ef- 
fectively and the Technicolorse- 
quence. which closes the picture. 
is a delight to the eye. Limited 
space prevents an exposition of 
the many splendid features of this 
attraction. It is a trifle ton long 
and could easily be tut to ad- 
vantage. Other than this trifling 
fault, it ranks as one of the grcai 
pictures of the yea i 

lto\ Office Angle \ meat attrac- 
tion for any t ype of hou te. Don't 

let this one get by. 

Exploitation .... Tons of material to 
work with. First the use of the 
names of Mae Murray and John 
Gilbert for which you can make 
the most extravagant promises 
and you will not go wrong. Then 
you have the well known waltz 
theme which everyone will re- 
member, the magnificent produc- 
tion — wli.i i else do you need? 

Direction.... Erich Von Stroheim; 
superb; outstanding 

Author Franz Lehar 

scenario Erich Von Stroheim 

Cameraman Oliver Marsh 

Photography Gorgeous; s 

marvelous effects. 

Locale Mythical kingdom 

Length..-- 10.027 I"' '•' 



Based on Last Season's Production 
Would Lead the Field in IS 

now I 




BECAUSE WE ARE 
"FAR AND AWAY IN THE LEAD" 

is 

"THE TALK OF THE INDUSTRY" 



"This Metro orgs| 
as it did last season, 
so strong at the boxl 
value of M-G-M prodil 
but who is watching 1' 
held through the sea 
For the next year's 



MORE STARS THA 



i 






IN THE LEAD!" 



is Expected Metro-Goldwyn-Mayer 
16, and These Prophesies are 
ulfilled! 







* 4 "'^yi. ' A e 



K~>OS . ^ ^ ^<f* ^< <■ ^ j£- 



hl^O^i^* 



K. '" <""««/ 



'A, 






"i 



^o 



^O**!* o*> 



'A. 



'■«./. 



*»/, 



««o«~"*e. 



'*»/ 



**'V : °' 'a. 






'«*. 






*** u^'/y 






°"' of ***,.**'*■ 
"t A *«r 









E WORLD 



| be hitting again. Just 
ion after another proved 
:was no question of the 
producer in the business 
present strength can be 
mean something — a lot. 
;, Aug. 30th. 






*o 



IT, 



°*. 




Morning 
Telegraph 
New York City, 
Aug. 30th. 



J. E. FLYNN 

District Manager, 

St. Louis. 



CHAS. WERNER 

Resident Manager, 

3328 Olive St., 

St. Louis, Mo. 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 



E ARE IN HEAVEN 



"The Talk of the Industry" 

Mi tro-Goldwyn-Mayer Pictures 

A» :i Whole PREDICTED TO HE 

THE OUTSTANDING PICTURES 
OF THE 1925-1926 SEASON. RE- 
LEASES TO DATE INDICATE 
GREATEST LINEUP OF BOX OF- 
FICE ATTRACTIONS EVER PRO- 
DUCED. 

Casta Metro-Goldwyn-Mayer 

has under its banner stars that 
are truly "electric light" names. 
Supporting casts ot featured play- 
ers. A remarkable array of stel- 
lar favorites that include: Norma 
Shearer, Marion Davies, John Hu- 
bert, Lon Chaney, Jackie Coogan, 
Lillian Gish, Conway Tearle. 
Aileen Pringle, May Murray, Con- 
rad Nage], Mae Busch, Buster 
Keaton, Claire Windsor, Pauline 
Starke, Ronald Colman, Alice 
Terry, Lew Cody, Renee Adoree; 
Eleanor Boardman, and many 
others. A star for every week in 
the year. More stars than there 
are in Heaven. 

Tvpes of Stories In selecting 

the stories for the Metro-Gold- 
wyn-Mayer "Quality 52", this pro- 
ducing company exercised that 
sense of "showmanship" that 
eliminates any possibility of 
"box-office failures". From its 
vast resources, it selected s("rie S 
of various types, offering a svide 
range in screen material, yet ever 
bearing in mind that essential 
quality of popular appeal. 

Never before in the history of 
the business has there been of- 
fered exhibitors such pictures as 
"Mare Nostrum", by Ibanez, di- 
rected bv Rex Ingram; "Bardelys, 
the Magnificent" by Sabatini. with 
John Gilbert; "The Merry Widow"; 
"The Big Parade"; "The Circle"; 
"Tower of Lies"; "Dance Mad- 
ness": "Time — the Comedian"; 
"Lights of New York" and others. 

Bov Office Angles Every pic- 
ture suitable entertainment for 
your house, regardless o1 local 
conditions. Produced with the 
sole intention of providing bot 
office ammunition". 

E-vi>loitntion. .. .Possibilities of ex- 
ploitation carefully considered in 
selection of stories. Producing 
company maintains advertising, 
publicity and exploitation depart- 
ment, unequalpd in historv. of- 
fering gratis service to exhibit is 
in 'putting its pictures over" 

Directors The l"- ! in the 

business. 

Authors Names that are house- 
hold words. 

Scenarios By trained and 

efficient scenarists. 

Cameramen Technical experts 

only. 

Photography Unequaled 

Locale... .The world is its stage 

Length \ great pii I ure for 

everv week. 



Page Fourteen 

]jgfeqn == , 



THE REEL JOURNAL 



September 12, lil 



Let the Little David of In 
Slay the Giant Goliath 

The theatre war is on in earnest. At first, the producer-owned companies said it was neces- 
sary to own theatres in order to obtain an outlet for their product. They said the exhibitor 
wouldn't give them a fair rental for their pictures. Which means, in reality, that the exhibitor is 
through with block booking. 

Now, the theatre situation changes. It's a sure thing the producers aren't worried about the 
Independent Theatres. This frenzy of buying houses and circuits represents nothing more than 
a panic among the producers in a competitive rivalry against the other monopolists. They're buy- 
ing and building theatres to fight their several producer competitors. And it's a sure thing to sit 
on the side lines and expect a fight to the finish. 

There is going to be more of this merging of theatres by the monopolists. We dare say, 
within a year's time, it will be surprising how many houses will be controlled by the big companies. 
But here's a thought we wish to leave uppermost in the minds of every Independent Exhibitor in 
this territory. There are 15.000 theatres in this country. AND, THE PRODUCERS CAN'T 
OWN THEM ALL! 



ASSOCIATED INDEPENDENT FILM EXC 




ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 



C|#e>l= 



mber 12, 1925 



THE REEL JOURNAL 



Page Fifteen 



endence 



— Nor one-half, nor one-fifth. Gentlemen, here's the real whiphold of the cause of Independ- 
ence. Let the producers fight it out! After some few companies have emerged from this foolish 
campaign of jealousy in owning theatres, they're going to find that the odds are still thousands 
to hundreds. They may have gained supremacy within their own producer field, but what of the 
thousands of other Independent Theatres? They'll find that they've only been killing off them- 
selves. Wait and see. 

And in the meantime, we believe that the thousands of Independent Exhibitors throughout 
the nation are going to stand their ground. Alo ig with the Independent Producers and Distrib- 
utors. They're going to go along and attend to their own business. They're going to continue 
pleasing their patrons with Independent Pictures. 



And as the years go by, they're going to b lild the reputation of seasoned showmen; men of 
courage, integrity and honesty; men who couldn't be bought with a "mess of pottage." They're 
going to maintain their self-respect, and their business is sure to thrive through the rendering of 
honest service. And in that end, the Little David of Independence will surely slay the Giant Go- 
liath of Monopoly. Because business Independence based on honest service and individual courage 
oft-times has been banished for a short while, but has never failed to rise again. 



5 OF ST. LOUIS AND KANSAS CITY 



KANSAS CITY 



MIDWEST FILM DISTRS. 

130 W. 18th St., E. C. Rhoden, Mgr. 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr„, F. J. Warren, General Mgr. 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, M«r. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Chas. Bessenbacher, Mgr. 



Be Fearless 1 . 
Be Independent! 
Be Your Own Boss! 



;os^s), 



Page Sixteen 

P. D. C. Announces 

Producing Changes 



HE REEL JOURNAL 



The Cinema Corporation of America, 
which is the holding company back of 
Cecil B. De Mille's independent film pro- 
ducing enterprises, has purchased the 
Hunt Stromberg-Producers Distributing 
Corporation interests, according to an an- 
nouncement made this week upon the 
return to Los Angeles of F. C. Munroe, 
president, and John C. Flinn, vice-presi- 
dent and general manager of P. D. C. 
The Cinema Corporation also purchased 
a controlling interest in the Hollywood 
Studios from Charles and Al. Christie. 

In the transaction with Hunt Strom- 
berg, the Cinema Corporation of America 
-retired all of the Harry Carey pictures 
and Hunt Stromberg productions re- 
leased and scheduled for release through 
Producers Distributing Corporation, in- 
cluding the producing rights of "The Last 
Frontier", which will now be produced 
by Cecil B. De Mille. 

The De Mille productions will probably 
be increased fifty per cent over the twelve 
originally scheduled. 



Educational Comedy 

Stars Please Officials 



Officials of the Educational Film Ex- 
changes, Inc., are very much pleased with 
the work of Lupino Lane, Johnny Arthur, 
and Billy Dooley, new comedy stars with 
Educational. Arthur's first picture, a two- 
reel comedy, called "The Tourist", has 
already been shown to New York and 
other first run audiences, and Lane and 
Dooley will be seen in the first run houses 
before the month is over. 

"The reception that Arthur received 
from the critic and the reports from the 
producers concerning Lane and Dooley, 
as well as the reaction at preview, cer- 
tainly all indicate that we were not count- 
ing too high when we looked to these 
stars to make the biggest hits in their 
first season as regular stars in two-reel 
comedy series," declares E. W. Hammons, 
president of Educational. 



English Comedy Will Be 
F. N. Picture for Errol 

Three books written by J. Storer Clous- 
i -ii." The Lunatic at Large". "The Luna- 
tic at Large Again" and "The Lunatic 
Still at Large", are to be made into a 
motion picture by First National Pictures, 
Inc., at their New York Studios. The 
books are said to lie the funniest written 
in England during the last twenty-five 
years. 

The picture is to be a starring vehicle 
for Leon Errol, according to Earl Hudson, 
wlui will direct the production. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 
reliable aid you can give your musicians 
to help put the picture over. 




C. W. ALLEN. 
Newly appointed assistant to C. A. 
Schultz, P. D. C. branch manager at 
Kansas City. 



F. B. O. Managers Work 
on Percentage Basis 



Major H. C. S. Thomson, president and 
managing director of Film Booking Of- 
fices, announces that effective October 1. 
1925, the branch managers of all the F. 
I'.. O. exchanges throughout the United 
States will be placed on a percentage basis 
for remuneration of services, in lieu of 
salary. 

The new plan is said to be a simple 
and practical plan whereby the managers 
will have a share in the profits of the 
business. 

"This plan of remuneration, we expect, 
will not only encourage the managers to 
the maximum sales effort, but will sta- 
bilize the organization and permanently 
settle the problem of remuneration," de- 
clared Major Thomson. 



September 12, 1925 

Universal Schedule for 
1926-27 Almost Ready 



IVext Years Production List Features 

Stories by Prominent 

Authors. 



FIRST NATIONAL TO HOLD SALES 
CONTEST. 

A "Lieber Month" sales contest, so 
named in honor of Robert Lieber, presi- 
dent of First National Pictures, Inc., was 
announced at the three-day national sales 
convention held last week by hirst Na- 
tional at the Hotel Roosevelt, New York 
City. The contest will be held over a 
period beginning September 14 and end- 
ing November 1 . 

Prizes aggregating more than $7,000 
will be awarded the winners of the first 
three places. Sales to be eligible for 
the contest must be written between spe- 
cific periods of time and must carry play 
dates to mature on or before January 3'), 
Billings to be eligible must repre- 
sent played and paid business actually 
played during the eight weeks of the 
contest. Both sale sand billing quotas 
will be taken into account in determining 
the winners on percentages. 



Universal Pictures Corporation has vir- 
tually completed its schedule of produc- 
tions for 1926-27, according to an an- 
nouncement by Harry Taylor, manager 
of the Kansas City exchange. There 
are about six big stories and plays which 
are now under negotiation, the addition 
of which will make the quantity of pro- 
duction for Universal next year practi- 
cally the same as for this season. 

The list of authors who have written 
the stories for next 1 year's Universal pic- 
tures includes: Gertrude Atherton, Mar- 
garet Deland, James Oliver Curwood, Don 
Marquis, Arthur Somers Roche, Nellie 
Revell, John Moroso, John Emerson, and 
Anita Loos. 

There may be an addition of four Jewel 
productions to the number made this 
year. 

Stories have already been assigned to 
Reginald Denny, Louise Dressier, Norman 
Kerry, Alary Philbin, Laura La Plante, 
and Hoot Gibson, Universal stars who 
have been excellent box-office attractions. 



BIG PLANS FOR REVIEW. 



Pathe Release to Have Interesting 1925-26 
Program, Editor Says. 



Pathe Review's plans for the 1925-26 
season are the most ambitious ever un- 
dertaken for a single-reel subject of 
weekly release, according to an announce- 
ment by Editor Emanuel Cohen. 

Such features as the Beehe Expedition 
to the Sargasso Sea, the Count Byron de 
Rorok Expedition into Northern Africa, 
Louis Tolhurst cinema-microscopic studies, 
"Process-camera" novelty subjects, rou- 
tines and several series in Pathecolor will 
be presented to the public in coming is- 
sues of Pathe Review. 

Every Pathe Review subject is new, 
has its initial presentation in the Review, 
and is made especially for the Review. 

Previous to last year Pathecolor was 
devoted entirely to the presentation of 
foreign subjects, but in 1924 scenes of 
this country called "American Cities in 
Pathecolor" were shown, and during the 
coming season "American Colleges in 
Pathecolor" will be presented. 



Newspapers Praise 

"The Merry Widow" 



"The Merry Widow", wdiich Erick Von 
Stroheim produced for Metro-Goldwyn- 
Mayer, had a most notable opening at 
the new Embassy Theatre, New York 
City, according to C. E. Gregory, Kansas 
City manager for Metro-Goldwyn-Mayer. 
New York newspapers gave the picture 
some exceedingly complimentary reviews. 

"The Merry Widow" was originally a 
light opera, and the story, as presented 
on the screen, received the praises of 
critics in practically all the leading New 
York newspapers. Mae Murray and Jack 
Gilbert, the stars in the production were 
also lauded for their work. 



September 12, 1925 



THE REEL JOURNAL 



Page Seventeen 






,0 "> anrf r '"•'"■ 

K " <e ""-<" Slreete 

/• 0ha s- E o 

Bess ^bacher; 
bookP^) ther » th* + ld s uch » „ upes to dn Iat est 



Wth best • •** 
est ^isheq 

es ' *e are, 



Sincerely 



your s 



TH EATRE 




WE COULDN'T SAY 
MORE OURSELVES! 



IT WILL PAY YOU TO INVESTIGATE 
OUR 1925-26 BOX-OFFICE PICTURES 



30 

Big 

Features 



6 WALDORF 
PRODUCTIONS 



6 ROYAL 
PRODUCTIONS 



6 BANNER 
PRODUCTIONS 



6 COLUMBIA 
PICTURES 



6 PERFECTION 
PICTURES 



BOOK 'EM 
NOW 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



US West 17th Street 
Kansas City, Mo. 



Page Eighteen 



THE REEL JOURNAL 



September 12, 1925 



F. B. O. to Produce "Life 
of Theodore Roosevelt" 



PERFECT PRINTS FOR ALL. 



Warner-Vitagraph to Reconstruct Films 
After Certain Time. 



Widow of Famous President to Supply 
Authentic Data For Production. 



"The Life of Theodore Roosevelt", 
based on the eventful and picturesque ca- 
reer of the twenty-sixth President of the 
United States, will be produced by Film 
Booking Offices, according to Roy 
Churchill, Kansas City manager. 

I 1. Schnitzer, vice-president of F. B. 
0. in charge of production, is in com- 
munication with Mrs. Theodore Roose- 
velt, widow of the late president, who will 
supply F. B. O. with the authentic bi- 
ographical data on which the production 
will be based. 

Details are being perfected so that 
actual production on this elaborate film 
may be started immediately. 



Warner Bros.-Vitagraph have devised 
a plan whereby the small exhibitor will 
receive a print in practically as good 
condition as the houses which first show 
the film. They are to have a laboratory 
at Brooklyn and one at Hollywood, and 
the plan calls for the booker to assign 
cub film running east of the Rockies to 
the Brooklyn Laboratory and the western 
prints to the laboratory at Hollywood for 
rei onstruction. 



N. 5-YEAR CONTRACT FOR 
DOROTHY MACKAILL. 



First National Pictures, Inc., has just 
signed Dorothy Mackaill on a contract 
which calls for five years playing featured 
roles in forthcoming First National pro- 
ductions. 

Miss Mackaill's most recent work was 
in the First National production, "Shore 
Leave", in which she supported Richard 
Barthelmess. 

It is a coincidence that Miss Mackaill 
will work under the direction of Edwin 
1 arewe in "Joanna" as her first produc- 
tion under her new First National agree- 
ment, for it was under Carew's direction 
in "Mighty Lak' a Rose", that Miss 
Mackaill achieved screen prominence. 



ROYAL CHANGES POLICY. 

The Royal Theatre here has changed 
its opening day from Sunday to Saturday. 
I'liis policy was started with the run of 
"The Ten Commandments", after which it 
was decided tn make this change perma- 
nent. It is probable that the Newman will 
follow this example. 

The Pantages and Liberty theatres have 
for some time started their week's show- 
ings on Saturday. It is believed that this 
change has materially increased patron- 
age, there being two big opening days 
instead of one and naturally more word- 
of-mouth advertising if the picture is good 
and two good big days if the picture is 
only fair. 



PATHESERIALS CLEAN, INSTRUC- 
TIVE INTERESTING, SAY CON- 
TEST LETTERS. 

That Patheserials are clean, instructive, 
and interesting in. the opinion of the ma- 
jority of movie fans is shown by the let- 
ters sent in by contestants in Pathe's 
" 'Idaho' Typical American Family" con- 
test in which prizes were offered for the 
best photograph of the most typical 
American families, and also required a 
letter telling "Why We Like Patheserials". 
Blood-and-thunder action and dime-novel 
stories are conspicuous by their absence 
in Patheserials. 

"You have good moral plays, good out- 
door pictures full of pep and romance, 
with our favorite stars," said Mrs. Walter 
R. Cox, Columbia, Mo., in the letter which 
she entered in the contest. 

The excellent acting of the Pathe play- 
ers was complimented by Mrs. Clara Janz 
Lathrop, of Peru, 111., in a contest letter. 

The letters of these two contestants, 
selected from those sent in by people liv- 
ing in the Kansas City-St. Louis film 
trade territory, indicate the popularity of 
Patheserials in this district. 



"LIMITED MAIL" IN RECORD. 

Last week the Warner Bros.-Vitagraph 
production. "The Limited Mail", smashed 
attendance records at the Granada Thea- 
tre, San Francisco, Calif., and it opened 
this week at Warner's Theatre, formerly 
the Piccadilly, in New York City, and 
consequently has been an attraction on 
both edges of the continent. 



A CORRECTION. 

In last week's issue of The Reel 
Journal it was erroneously stated 
that the Wolfhart series of dog pic- 
tures, purchased for distribution in 
Kansas and Western Missouri by 
the Standard Film Exchange, would 
be released in episode form. These 
productions do not comprise a serial 
or continued stories in any way. 
Each release is a separate and dis- 
tinct five reel feature. 



u(?vSi^i£r&(i 




<ft4gmzr&« 



Metro-Goldwyn's track- 
less train created little less 
than a sensation when it 
passed through Kansas 

City's streets Tuesday. The AMERICA'S 

.rain, which is making a p-jj^ TRACKLESS 
trans-continental trip start- ^^7:.. —„- ^L, ^ 

ing from New York, has TRAIN"THH METRO 
been the cause of much GOLDWYN-MAYER 
very good publicity, espe- SPECIAL BNROUTE 

.t'turel " MetroGo,dwyn TO CALIFORNIA 

AND EUROPE 



September 12, 1925 



THE REEL JOURNAL 



Page Nineteen 




EQUIPMENTandSUPPOES 




C. H. Badger, of the Stebbins Picture 
Supply Company, reports the sale of two 
Motiograph De Luxe projectors with 
Mazda equipment to the Star Theatre, 
Warrensburg, Mo. 



(' D. Struble, of the Vale Theatre Sup- 
ply Company, returned Thursday from 
New York, Boston, Rochester and Chi- 
cago. Mr. Struble looked over the new 
offerings on the equipment market while 
on his Eastern trip. 



C. H. Badger of the Stebbins Picture 
Supply Coninany has announced that he 
will have the new Motiograph reflecting 
arc lamp in stock by October 1. The 
new lamp offers the low amperage prin- 
ciples which it is claimed will effect a 
saving in current and carbon consump- 
tion. 



Now come two exhibitors from a small 
town with big town ideas. And these 
ideas are working out at the box office, 
according to J. H. Toler of the Yak- 
Theatre Supply Company, whose firm 
lias installed two Simplex machines of 
the latest type in Stonebraker and Heick's 
Allen Theatre, Allen, Kas. Allen is only 
a small town of some 300 persons, but 
the Allen is offering them the best in 
pictures and presentation and this policy 
is working out at the box office, accord- 
ing to Mr. Toler. 



HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 



Standard Equipment For 
Theatres De Luxe 



WE ALSO MARK A JUNIOR 
MODEL AS LOW AS 



+ 
I 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RODOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



F. Brodeur, manager for the Kansas 
I ity branch of the Rodolph Wurlitzer 
Company, reports the installation of two 
Wurlitzer organs in the Royal Theatre, 
Emporia, Kas., and the Strand Theatre, 
Salina, Kas. 



cording to Kansas City theatre equipment 
dealers. Practically all dealers are re- 
porting greatly increased sales over 1924. 
J. H. Toler of the Yale Theatre Supply 
Company estimated that the business of 
his company's Oklahoma City and Kan- 
sas City offices has increased 50 per cent 
over 1924. 



The better business conditions in the 
exhibition field in this territory are per- 
haps best reflected in the increased de- 
mand for motion picture equipment, ac- 



R. R. Gladish of the Rex Theatre, Hig- 
ginsville, Mo., has installed a new Gardi- 
ner velvet gold fibre screen. The in- 
stallation was made by the Yale Theatre 
Supply Company, Kansas City agents. 



| ASK 

| E. E. Frazier, Pittsburg, Kas., | 
— -He's bought three! 

1 NOW- 

| THE NEW | 

iREPRODUCOl 

PLAYER PIPE ORGAN 

I COI/^O Complete $300 Down | 
| «J>£1JI/ ?15 W eekly § 

Your (lid Organ in Exchange 

J. W. JENKINS SONS 

MUSIC CO. 

KANSAS CITY, MO. 

Illlllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllll 



R. i.. Liggett, owner of the Gene Gaun- 
tier Theatre, Kansas City, Kas., has re- 
;ently installed a Reproduco Player Pipe 
( (rgan in his theatre, according to the T- 
W. Jenkins Sons' Music Co., Kansas City 
distributors. A Reproduco has also been 
in the Cantwell Theatre, Marce- 
. this company reports. 



installed 

line. Mc 



The 1926 Slide 
Catalog Now Ready ! 
Ask For It 
KANSAS CITY SLIDE CO. 



15th & T roost 



Kansas City, Mo. 



Mailing Lists 

rip you increase sale* 
FREE 
and prices 

names of yo 

era- -Nation 

uals. Professions. Business Concerns. 

\Q/ Guaranteed C £ . 
undo! J each 



■ j^i 1 1 1 1 1 e i r 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ; 1 1 1 1 1 1 r 1 1 1 1 1 1 1 j i j 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 r 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 j_ 

= JUSt f THE REEL JOURNAL'S MOTC f S 

I Starting* theatre equipment section Next Week# | 

lTlllllUIIIIIIIMIIIIIIIIIIIIIUIMIIIIIIIIIIIIIIIinilllllllllllMIIIIIIIIIIIIIIII'.UIIIIIMIMIIIIIlllllllllllllT 








sp I * 



The record matinee crowd at the Royal Theatre here on Tuesday, August 18, 
hottest day in three years. This photograph was taken at five o'clock. "The Ten 
Commandments" during its three weeks run established a new record at Royal. 



Page Twenty 



THE REEL JOURNAL 



September 12, 1925 




EXPLOITATION 
IDEAS ^2 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



"Penny Matinee" Unique Part of El Dorado 

Greater Movie Season Campaign 



A "penny matinee", held at the El 
Dorado Theatre, in which children were 
admitted for one cent and the proceeds 
turned over to the local ice and milk 
funds was a unique part of the Greater 
Movie Season campaign used by Capitol's 
El Dorado Amusement Corporation, El 
Dorado, Kas. This company operates the 
El Dorado and Palace theatres. The stunt 
was rewarded with a newspaper story. 

Advertising in the newspapers, bill- 
boards, and stage and lobby decorations 
were used ten days prior to the "penny 
matinee". 

Publicity was given this affair by the 
ice and milk fund committees, who also 
assisted in ushering, ticket selling, and 
decorating the theatre. 

Another effective part of the campaign 
was a tie-up with several El Dorado con- 
cerns in which a page advertisement in 
the EI Dorado Times was used, the thea- 
tre featuring the idea that "things arc 
not as they used to be" and "Greater 
Movie Season brings greater pictures", 
while the other concerns brought out the 
fact that present day styles in clothing, 
lamps, and automobiles were far superior 
to those of other days. 

This exploitation was bandied by Arthur 
M. Ford. 




The upper photograph is a part of the 
exploitation on "Broken Laws", an F. B. 
O. production, put over by John W. 
Creamer, Strand Theatre, Chillicothe, Mo 
The lower picture shows the manner in 
which Mr. Creamer decorated his box 
office for "Stop Flirting", a P. D. C. pic- 
ture. Both of these campaigns were de- 
scribed in full in this department last 
week. 



CEILING OF LOBBi OR MARQUISE 




T/iin Grey C/oth 
or Cheese Cloth 



Cuf letters Out of 
Red cloth or piper 
and paste on 



Pxkintf box 

0/d electric Can - 
the noisier the better 

!&**— <5o< screen wire 

=^ over top of box 

For safety 

6 inch Zeds to 
allow dir ro come 
up underneath 

.__.! bottom 
out of box 

Mere is an exploitation stunt that we 
consider a whiz. Theo. P. Davis, Man- 
ager of the Liberty Theatre, Parsons, 
Kans.. created this stunt for the ex- 
ploitation of "The Tornado." Mr. Davis 
advises us that this stunt created a lot 
of attention. This idea can be applied 
to any picture. 



TIE-UP FOR "TROUBLE WITH 

WIVES," BY PARAMOUNT 

EXPLOITEER. 

Material for a tie-up with shoe stores 
or hosiery shops to advertise the Para- 
mount picture, "Trouble Wth Wives," 
may be obtained from Earl Cunningham, 
Exploitation Representative at the Kan- 
sas City exchange of Famous Players- 
Lasky Corporation. 

Jn the picture, Tom Moore is the 
proprietor of an exclusive shoe store. 
The number of scenes taken in this store 
and the fact that the styles of shoes 
carried in this store are also shown, 
present an excellent opportunity for a 
profitable tie-up with shoe and hosiery 
dealers. 

Style shows by the leading shoe stores 
of the town in which the picture is be- 
ing shown and window displays b* 
hosiery and shoe dealers are suggested 
by Mr. Cunningham. 



CAMERON EXHIBITOR GIVES 
TICKET GOOD FOR 10c. 

*********** 

* TO OUR PATRONS * 

* This Ticket Good for 10c on One * 

* Adult Ticket * 

* ROYAL THEATRE * 

* Date * 

* (Good this date only) * 
*********** 

Tickets bearing this inscription arc dis- 
tributed by A. E. Jarboe, manager of the 
Royal Theatre, Cameron, Mo., on nights 
which are usually poor or for shows which 
are considered poor attractions. Mr. Jar- 
boe declares this bit of exploitation to be 
his best business getter. 



LIBERTY THEATRE, PARSONS, EX- 
PLOITS "WHITE FANG". 

Twenty card board posters, twenty 
children, and twenty dogs were success- 
fully used by Theodore P. Davis, man- 
ager of the Liberty Theatre, Parsons, 
Kans., in the exploitation of the F. B. O. 
production "White Fang". 

The card board posters carried the In- 
scription, "This Is 'White Fang's 1.000,- 
783rd cousin, but he doesn't know it. Sec 
Strong heart, the Wonder Dog at the 
Liberty Theatre, Parsons, on (date)." 
These were carried by the kids, each one 
being led about town by a dog. 



Pathe Sends Free Mats 
on Shenandoah Scenes 



Pathe Exchange. Inc.. is distributing to 
exhibitors, free of charge, ad mats con- 
taining one and two column cuts for use 
in advertisements on the Shenandoah dis- 
aster news feature of Pathe News No. 73. 

The present newspaper space being 
given to the wreck of the Shenandoah, 
and the public interest in the matter, 
should make these mats valuable. 



EXTRA 

FIRST SCENES OF 



SHENANDOAH 1 



DISASTER 

Pathe News 



The one-column mat rent free to ex- 
hibitors as part if Pathe News service. 



September 12, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS 

FILM MARKET 



S. Lewis Buys St. Louis The Cinderella, St. 
Theatres and Airdomes Louis, Reported Leased 



Sam Lewis, who operates the New 
Shenandoah Theatre, Broadway and 
Shenandoah avenue, St. Louis, swung two 
major realty deals during the past week 
when he purchased the New Shenandoah 
Theatre and Airdome property and also 
obtained the American Theatre, Twelfth 
and Barton street, and the adjoining air- 
dome. 

The American was operated by Joseph 
Wagner and seats about 700 persons. The 
airdome has accommodations for as many 
more. It is considered one of the best 
pay theatre properties in that section of 
the city. 

The New Shenandoah has been under 
lease to Lewis for some time. In realty 
circles it is reported that this deal ap- 
proximated $250,000. The property rents 
for $30,000 annually it is said. 

Along Picture Row gossip has it that 
Lewis has his eye on several other neigh- 
borhood houses and that he will close 
deals on some of them within the next 
few weeks. 



P. D. C. IN NEW OFFICES. 

Producers Distributing Corporatio 
now in its beautiful new office-- on 
ground floor of the Plaza Hotel Build 
The la--t of the moving was done Sun 
September 6. 

District Manager C. D. Hill, who m 
his headquarters in St. Louis, has 
oil ice in the local exchange. He 
turns this week from a convention of 
trict managers held in New York. 



1 IS 

the 
ling. 

day. 

ikes 
his 
re- 

dis- 



P .D. C. PICTURE IN RECORD. 

"Hell's Highroad", a Producers Dis- 
tributing Corporation Cecil B. DeMille re- 
lease, established a new box office record 
at the Forum in Los Angeles, where the 
picture had its west coast premiere and 
where most of the big productions are 
given their public debut. 

The Leatrice fov starring vehicle 
brought $2,218 to the box office Sunday. 
breaking the former record of $2,014 that 
has stood for some I ine 




The St. Louis Amusement Company is 
said to have consummated the deal for 
the lease of the Cinderella Theatre owned 
by Freund Brothers. Details are not yet 
available but it is said to have been on a 
very substantial basis and the owners of 
the property will receive an excellent an- 
nual rental for their house. 

The Cinderella is one of the leading 
houses of South St. Louis and greatly 
strengthens the St. Louis Amusement 
Company chain of neighborhood key 
houses. 



"DELMAR" NOW "THE EMBASSY." 

The Embassy is the new name of the 
Delmar Theatre, Delmar boulevard east of 
Kings highway, recently leased by Hec- 
tor M. E. Pasmezoglu to Maurie Stahl. 
The new owner concluded that a change 
in name would be the best means of let- 
ting the patrons know that the bouse 
was under new management. 



Theatre Changes in 

St. Louis Territory 

The lollowing changes have taken place 
in the district served by St. Louis film 
exchanges, according to a letter from 
Harry Weiss, manager for First National 
Pictures, Inc., St. Louis : 

The Bell High School Theatre, Bell, 
Mo., is closed. The Barlow Theatre, Bar- 
low, Ky., is closed for remodeling until 
after September 12. 

Lulu Donaldson has sold the Grand 
Theatre, Salem. Mo., to (i. B. Bates. 
Hector M. E. Pasmezoglu has leased the 
Delmar Theatre for a number of years 
to Mr. Maurie Stahl. Mr. Stahl took pos- 
session on August 24. The American 
Theatre, St. Louis, has been sold by Jos. 
Wagner to Ben Lewis, who took posses- 
sion on September 1. 

The Rialto Theatre, Altamont, 111., is 
opening up on Thursday and Friday 
nights. This policy was started Septem- 
ber 3 and 4. 



The sudden change from the outside 
temperature of 95 to OS degrees to the 
artificially cooled atmosphere of the 
Lyric Theatre. 114 North Sixth street. St. 
Louis, proved too much for Ernest 
Scherler, 43 years old, of Cleveland. Ohio, 
who collapsed on entering the theatre. 
and was taken to the city hospital. 



I. M . Ensor is repairing his Crescent 
Theatre, 118 West Second street. Little 
Rock, Ark., and has had plans prepared 
lor a new house at 2618 East Sixth 
street. Contractors have submitted bids 
on the latter proposition. 



BRIGHT BITS 

and 

NEWSY NOTES 



Construction of Springfield, Ill's., new 
theatre to be erected .mi Grand, between 
8th and 9th streets, will get under way 
soon. Contracts were let the past week. 
O'Shea Brothers, 1214 East Jefferson 
street, are the general contractors. The 
house will measure 65 by 115 feet and it 
is reported it will cost $250,000. Theodore 
l. ray, South Eleventh street, Springfield, 
is the owner. 



The contract for Sullivan, Ill's., new 
theatre has been awarded to Hagerman 
& Harshman, local contractors. It will 
be one story, 40 by 70 feet and cost about 
$50,000. 



Herbert J. Krause, manager for Para- 
mount, has closed a contract with the 
Rodgers chain for the entire Paramount 
program for 1925 and 26. The houses 
affected arc located in Cairo, 111., Poplar 
Bluff, Mo., Anna, 111., Carterville, 111., and 
i aruthersville, Mo. 



"The Iron Horse" played to wonderful 
business throughout its run at the Skouras 
Brothers houses despite that the tempera- 
ture was at record heights almost every 
day. The range was from 95 to 102 de- 
crees but the houses played to capacity 
despite the weather. 



Leslie Mace ami Paul Haynes of the 
First National sales staff were on the 
sick list during the past week. 



Lulu Donaldson has sold the Grand 
Theatre at Salem. Mo. C. P. Bates is the 
new owner. 



The Barlow Theatre, Barlow, Ky., is 
being remodeled and repaired. 



The Eureka, Eureka, Mo. has 
losed. 



been 



T. W. Sharp of Little Rock. \rk.. plans 
lo build a new theatre at Prospect and 
Leech avenue. Pulaski Heights, leading 
suburb of Little Rock. The plans call 
for a building 40 by 140 feet. It will 
contain a balcony and stage of nice size 
for road shows and the like. It will cost 
about $25,000 exclusive of equipment. 



The Rialto Theatre, Altamont, 111., has 
adopted a policy of two nights per week. 
Thursday and Friday. September 3 and 
4 were the opening nights under the new 
plan 



Page Twenty-two 



THE REEL JOURNAL 



September 12, 1925 





BOX-OFFICE 



FILM BOOKING OFFICES. 

Judgment of the Storm, Geo. Haeka- 
tlirone. — Clean; not so very interesting; 
but good. — Conception Parish Hall, Con- 
ception Parish Hall, Conception, Mo. 

Trigger Finger, Bob Custer. — A real 
good western star. 100 per cent enter- 
tainment. — F. A. Robinson, LeRoy, Kas. 

Flashing Spurs, Bub Custer. — Another 
good one from Bob Custer. Went over 
good. — F. A. Robinson, LeRoy, Kas. 

Cloud Rider, Al Wilson.— 100% enter- 
tainment. Al Wilson doing some great 
stunts. Also wonderful photography. 
These kind of pictures are a good change 
of entertainment. — F. A. Robinson, LeRoy, 
Kas. 

O. U. West, Lefty Flynn. — Good enter- 
taining western. Well liked by our pa- 
trons. — F. A. Robinson, LeRoy, Kas. 

White Fang, Strongheart. — A splendid 
dog picture, with real, outdoor scenery. 
Also a very good story by Jack London. — 
F. A. Robinson, LeRoy, Kas. 

Breed of the Border, Lefty Flynn.— 
(jood action western. Patrons like Lefty 
Flynn. — F. A. Robinson, LeRoy, Kas. 

The Air Hawk, Al Wilson.— An excep- 
tional aeroplane picture with some un- 
u-.ua! aeroplane stunts. Went over big. — 
!•'. A. Robinson, LeRoy, Kas. 

The Bandit's Baby, Fred Thomson. — 
Thomson is always good. This pleased 
100 per cent, Nuf sed!— W. O. Doyle, 
Capitol Theatre, Huntsville, Mo. 
FIRST NATIONAL. 

I Want My Man, Milton Sills. — Beyond 
a doubt the best audience picture released 
by First National in months. Everyone 
pleased and favorable comments many. — 
Henry Tucker, Tucker, Liberal, Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — Picture went over great. Pleased 
100%. Print good.— C. E. Sherman, 
Haven Community, Haven, Kas. 

A Son of the Sahara, Claire Windsor.— 
Splendid picture. More compliments on 
this one than any other picture played 
for a long time. Print and advertising 
good. — Geo. Leathers, Strand, Mt. Vernon, 
Mo. 

Boy O' Mine, Benny Alexander. — Good 
picture. Print and advertising good. — 
Geo. Leathers, Strand, Mt. Vernon. Mo. 

Secrets, Norma Talmadge. — A nice pic- 
ture that pleased. Print good. — A. R. 
Miller, Pastime, Grenola, Kas. 

Penrod & Sam, Benny Alexander. — ■ 
Picture was well attended and in general 
exceptionally well liked. It was also a 
financial success. Print and advertising 
good. — M. D. Oestreisher, Bucyrus School, 
Bucyrus, Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — I can take the pleasure to say that 
this picture is much belter than the av- 
erage, and as good entertainment as any 
exhibitor will find to please bis patrons. 
Print and advertising excellent. — F. 
Crawford, Y. M. C \. Ft, Leavenworth. 
Kas. 

The Silent Watcher, Glen Hunter. — A 
fine picture. Print fine. Advertising 
good S. Al . White, American, Keytes- 

ville, Mo. 



Born Rich, Claire Windsor. — Surpris- 
ingly good. Pleased good houses. Print 
and advertising O: K. — Geo. E. Planck, 
Sedalia, Sedalia. Mo. 

The Age of Desire, Buster Collier, Jr. 
— This has everything in it to make a 
good picture. Good story, clean in every 
■espect and real acting. Ran "Balloonatic" 
with this one which made a No. 1 pro- 
gram. Print and advertising good. — F. H. 
Sullivan, Miami Auditorium, Miami, Mo. 

The Sea Lion, Hobart Bosworth. — The 
Sea Lion was splendid, short but full of 
action. Print good. — Cozy, Granby, Mo. 

Painted People, Colleen Moore. — A good 
picture that pleased. Good attendance. 
Print and advertising good. — W. A. Haw- 
kins, Pollock, Pollock, Mo. 

Torrent, Owen Moore. — A good picture 
which portrays more truth than fiction. 
Just the sort of a picture for a small town. 
Print fair. Accessories good. — M. M. 
Wilson, Opera House, LaCrosse, Kas. 

Love Master, Strongheart. — A very fine 
picture with excellent scenery. Had many 
favorable comments on this one. Have 
not had a poor picture from First Na- 
tional this year. Print and advertising 
good. — M. M. Wilson, Opera House, La- 
Crosse, Kas. 

Circus Days, Jackie Coogan. — Better 
patronage than usual, although there was 
a tent show for opposition. Print good. — 
A. Stobaugh, Star, Sumner, Mo. 

Sally and Desert Flower, Colleen Moore. 
— Can't say enough about these 100% all 
around. — H. J. Thacher, Lyric, Abilene, 
Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — Fine comedy, did a nice business on 
it. Print good.— G. E. Shilkett. Rex, Jop- 
lin. Mo. 

The Knockout, Milton Sills. — Good pic- 
ture. Print and advertising good. — Glen 
W. Dickinson, Bowersock, Lawrence, Kas. 

Her Reputation, May McAvoy. — A 
dandy. Women will thank you for this 
kind. Story well knit, actors sincere. Not 
much comedy to it but clean and Miss 
McAvoy is very charming. There's some- 
thing doing all the time. — E. S. Shonyo, 
Gym, Bushton, Kas. 

Flowing Gold, Milton Sills.— A picture 
with a fine plot; at times very exciting. — 
Conception Parish Hall, Conception, Mo. 
METRO-GOLD WYN -MAYER 

Revelation, Viola Dana, Monte Blue. — 
Another foreign picture that did not mean 
anything at the box-office. And they 
will never quit making them until we quit 
buying them. Reports from other exhib- 
itors on pictures of this kind will help to 
keep some one else from getting stung. — 
II. A'. Ritler, McDonald Theatre. Mc 
Donald, Kans. 

PARAMOUNT. 

Sinners in Heaven, Bebe Daniels and 
Richard Dix. — A very good picture. 
Plea :ed 90 per cent. — P. P. Groh, Pecu 
liar, Peculiar, Mo. 

Lily of the Dust, Pola Negri. — A good 
picture. Pleased 75 per cent. — P. P. Groh, 
Peculiar, Mo. 

The Female, Betty Compscn. — Pleased 
a good audience. Print and advertising 
good. P. P. Groh, Peculiar, Peculiar V" 



Empty Hands, Jack Holt. — A fine pic- 
ture. Pleased about 90 per cent. — P. P. 
Groh, Peculiar, Peculiar, Mo. 
UNITED ARTISTS. 

The Girl I Loved, Charles Ray. — A good 
comedy. — Conception Parish Hall, Con- 
ception, Mo. 

Way Down East, Richard Barthelmess. 
—A great picture ; a few times a little 
bit suggestive, but can be overlooked.— 
Conception Parish Hall, Conception, Mo. 

Disraeli, George Arlis. — Very clean and 
interesting; but an English political plot. 
— Conception Parish Hall, Conception, 
.Mo. 

UNIVERSAL. 

Straight Through, William Desmond. — 
This is nothing more than a lemon. Noth- 
ing to it. — T. T. Bailey, Princess, Stan- 
berry, Mo. 

WARNER BROS.-VITAGRAPH. 

My Man, Patsy Ruth Miller.^Good. 
Pleased all who came. — W. O. Doyle, 
Capital Theatre, Huntsville, Mo. 

The Man Next Door, Earl Morrison. — 
A very good and clean comedy. — Con- 
ception Parish Hall, Conception, Mo. 

Cornered, Marie Prevost. — A fine, deep 
crook story. — Conception Parish Hall, 
Conception, Mo. 

Find Your Man, Rin-Tin-Tin. — A dog 
story. Young and old will like this pic- 
ture. — Conception Parish Hall, Concep- 
tion, Mo. 

The Lighthouse by the Sea, Rin-Tin- 
Tin. — A dandy picture for all ages; very 
clean and extremely interesting.— 'Con- 
ception Parish Hall, Conception, Mo. 

On the Banks of the Wabash.— Full of 
thrills; a little slow in the beginning, but 
with a great end. — Conception Parish Hall, 
Conception, Mo. 

STATE RIGHTS. 

Coyote Fangs, Jack Perrin. — Good west- 
ern. Played to full house. — H .L. Muel- 
berger, Eagle, Edgewood, 111. 

Super Speed, Reed Howes. — Good com- 
edy. Full of action. Had good crowd. 
Pleased 100%. Book it.— H. L. Muelber- 
ger, Eagle, Edgewood, 111. 

Rider of the Sand Storm, "Big Boy" 
Williams. — Book it and clean up. One of 
the best western comedies I ever saw. A 
scream all the way. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

Butterfly Range, Neal Hart. — Good 
western. Some good action. Ran it to 
about 75% house at 10 and 25.— H. L. 
Muelberger, Eagle, Edgewood, 111. 

The Fighting Ranger, R. Miller. — Good 
action picture. Played to capacity house. 
Small town, had 225 patrons on this pic- 
ture at 10 and 25. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

The Passion Play, All Star. — Good re- 
ligious play. Life of Christ. Handle it 
with good sacred music. Showed to full 
house at 10 and 25. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

Three O'Clock in the Morning, Con- 
stance Binney. — Good, interesting. — Con- 
ception Parish Hall, Conception; Mo. 



•Keep 




September 12, 1925 



THE REEL JOURNAL 



Page Twenty-three 



1 



Two cents |»er 
word payable In 

advance. No ml* 
accepted for le** 
than 50c. 



THE CLEARING HOUSE 

pTil ¥ O Second Hand Equipment, Seats, Projectors, EJ I T\/^0 

^ ■"* I .^ Screens, Pinnos, Organs, Theatres and Mis- |j IJ If ^ 

*-'^'*- , *-"*- f cellnncona Articles. w * ^ 



Kates for other || 
spaces furnished =e 
on request. M 



11ARGAIN BANNERS — Hand painted, 4 .1 
colors, any copy up to 15 words. 3x1" 
paper — 75c. 3x10 cloth — ¥1.40. One day 
srr vice. Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. ISth St., Kansas City, Mo. 
— tf. 



SALESMAN WANTED. 
Salesman to sell advertising slides in 
[own, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make wood salary. A 
bonanza for a «ood salesman. \p|»ly in 
person to The 1. S. Slide Co., 14 E. 8th 
St., Kansas City, Mo. — Ctf. 



\V A \TI'!I) — Used veneer theatre chairs, 
also two Mazda Projector's units; must be 
practically like new. L. D. Metcalf, Grand 
Theatre, Ash Grove* Mo. 



READ THE 
CLASSIFIED ADS 



i iiiiiiiii'iiilliiiiliiilii™^^ milium iimmiiiiiiiaiiiBiiimiiiliiiiiiiiilimillimilllllliliiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiii iiimiiiiiiiim i 1 :;,.;!!!!!!!!!,,,! ,n;.. :,;; : ... ■:: ,,,m 

VYLOPHOJVE FOR SALE. 
Owner died. Regular *:soo "Deagnn" 
make. Sale price $73. Hedge Furniture 
»•».. liiiiiiiiitiiin. Kas. — c:;t, :>-au. 

Electric sign, "Lyric", double faced with 
lamps. Cost $100. Cash 1S50. Large As- 
bestos curtain on roller, first class shape. 
Ilediugton Co., Scranton, l*a. — l*:it. D--t>. 

Wanted — Kv|»erieneed piano player for 
theatre orchestra; two shows a night; 
steady position if you can handle the joh. 
Address Opera House, Jamestown, A'. 1). — 
INSt. !»-^l>. 

FOR SALE. 
SO or !H> opera chairs, in pood condition; 
one good booth for two machines; one 
good motiograph machine with head Just 
rebuilt) one lot of stage curtains and 
winus; cheap if taken at once. White 

Way Theatre, l.c Hoy, Kas., Box 127 

P2t, i>-19. 

THEATRE SEATS WANTED 
Want l.oOO used opera chairs; will pay 
cash for seats fn good condition. What 
have you? Send full particulars ami de- 
scription for quick action, also state price. 
Hox 14, care The Heel Journal. Ctf 

FOR SALE — $250. A-l Electric Pop 
Corn machine, used one month, sin.*. ; one 
Kin Electric Art Glass sign, $150 new. 
Sale price $.-,0. A. E. .larboe, Cameron, 
>lo ctf. »-5. 

USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
ond hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. ' Address 
Box .1. F.. care The Reel Journal Ctf. 

Violin lender at Liberty; 20 years ex- 
perience, all lines. Prefer picture house 
playing night shows only. A first class 
musician for a reasonable salary. Library 
Double Alto. Ed. Koch. General Delivery, 
Kansas City. Mo, — Pit. 9-12. 

WANTED — Experienced motion picture 
installation and repair man. Must be able 
to repair all makes of motion picture ma- 
chines as well as understand the installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 
Company, 71."> Wells St., Milwaukee, Wis- 
er! t. «)-20. 

GUARANTEED— % H. P., 110 volt, «0 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fnns. 
General Distributing Co., Security Storage 
llldg., Diiluth, Minn. — CGt— 8-30. 

Be Sure to Get 
BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Dougla. Bldg. 
Kansas City, Mo. Lo» Angeles, Calif. 



Heralds, 
Throw- A ways, 
Programs 

and all kinds of 
small theatre 
printing at 4 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

keSSne 



19th and Wyandotte Streets 
Kansas City - Missouri 




ColorplateCo 

#*c»tf Walnut • Kansas City 

Aiain4707 

Halftones Color Plates 
Zinc Etchings; 

^on time'^lrvKe^ 



.112 Ozark Bldg. 



Kansas City. Mo. 



BANNERS, SIGNS, SHO-CARDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
banner, cloth, for 50 cents, any wording, 
one day service, c. o. d. if desired. 
HUME COLOR-SPRAY SYSTEM 
Idle Hour Theatre Bldg. Seymour, Mo. 

Ctf— 8-29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Alsu used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



SjfeflasaSfijafe 




\MmmS& 



Everything for Band and Orchestra 



Bueseher Band Instruments. Vega Banjos. Lu.lnig Drums 

•' Traps, Deagen Hells and Xylophones, Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate 

B\\n AMI ORCHESTRA Ml SIC 

-Latest Popular, also Fischer. Schinmer, Barnhouse, Fillmore 

etc. Sample Parts, Catalogs and Musical Booster 

Magazine sent FREE. 

CRA WF0RD-RUTAN CO. g« sas'ci r v.* "."o. 



CTSiqtJIar 
Catalotf 

BAND AND 
ORCHESTRA 

INSTRUMENTS 

-v.,-e 

IW«SlOlUlPTfc« 

Cine,'/ 



TICKETS 



STOCK 
ROLL 

PRICE 60c PER ROLL [B„SK] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: Sc, 10c, ISc, 20c, 25c, 30c, 35c, 40c, SOc and "ADMIT ONE" 

REST GRADE ROLL TICKET. 1in. j. 2ln. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 
Write for Prices and Samples of Speci.il I' tinted Roll end Folded Tickets. 



UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 



In a Sensational George Hill Production 

Screened in the Royal Gorge of Colorado 




-with 

MONTE BLUE 

VERA REYNOLDS 
WILLARD LOUIS 

Directed by GEORGE HILL 

Adaptation and scenario by Darryl Francis Zanuch 




MBNERBROC 

Classics of the Screen M 



WARNER 

forty 

The Limited Mail 

The Wife Who Wasn'tWanted 

His Majesty Bunker Bean 

Below the Line 

Bobbed Hair 

The Man on the Box 

The Pleasure Buyers 

Red Hot Tires 

Seven Sinners 

Satan in Sables 

Rose of the World 

The Clash of the Wolves 

Three Weeks in Paris 

Lady Windermere*s Fan 

The Sea Beast 

Hogan's Alley 

The Love Toy 

The Fighting Edge 

The Golden Cocoon 

The White Chief 

His Jan Bride 

Compromise 

Why Girls Go Back Home 

The Sap 

The Night Cry 

Nightte Night Nurse 

Broken Hearts of Hollywood 

Hell Bent for Heaven 

The Vengeance of Durand 

The Passionate Quest 

The Honeymoon Express 

A Hero of the Big Snows . 

The Cave Man 

Barriers of Fire 

Silken Shackles 

The Gay Ones 

The Inevitable Millionaires 

The Social Highwayman 

The Little Irish Girl 



in^ Je^ jJ — 4 



(The, c tiIm : c Tra(ie ^Paper of the South^^stj 



m 



PATHE NEWS 

First in News- -First in Service! 



Pathe NevOs-Extra 

■ First scenes of the ■ 
vOrecK of Airship mm 

Shenandoah 



With the first news break 
about the SHENANDOAH 
DISASTER Pathe News cam- 
eramen were flying to the 
scene — the great mechanism 
of production was put into 
action and within a few hours 
prints were on their way to 
theatres throughout America. 



These Mats FREE! f 
Use them in your ads 

SHENANDOAH 

Aij:shi]2Disas^er 

Scenes of wreck 
oF U.S. Air Cruiser 

in Pathe News. 



EVERYONE IN AMERICA IS WAITING TO SEE THIS PICTORIAL 

RECORD OF ONE OF THE GREATEST DISASTERS IN 

FLYING HISTORY. 

Results Count — this is what makes Pathe News the "Only, Only" 

News Reel! Buy now! 



Pathe Exchange, Inc. 



KANSAS CITY — lit XV. 17TH ST. 

J. A. EI'PKRSON, Mannerr 



ST. LOUIS — 3310 OLIVE ST. 
T. G. MEYERS. Manager 



1 14 SEPTEMBER 12, 1925 l 



No. H 



a Tear 



Piihlisheri Everv Satnrrlav by 
REEL JOURNAL PUB. CO. 
Manufacturers' Exchange 



<^. 



Page Two 



THE REEL JOURNAL 



September 12, 1925 



Wait Til You See This One-Then You'll 

Know First National Winners Come 

One After the Other! 



c^p 



Come along, we're 
putting out to sea 
with Dick as the gal- 
lant Jackie! 



e^p 



Sails unfurled we'll 
skim the sea to ro- 
mance and adventure 
with a ship load of 
Uncle Sam's fighting 
sailors for company. 



c^p 




SHORE LEAVE 



Presented by Inspiration Pictures, Inc. 

with 

DOROTHY MACKAILL 

Screened with the co-operation of the U. S. Navy; from 
the play by Hubert Osborne as produced by David Belasco; 
scenario by Josephine Lovett. 



First National Pictures, Inc. 



Kansas City, 1712 Wyandotte St. 



3319 Locust St., St. Louis 




! 1 1 9 . 1 1 9 i 1 1 { 1 1 1 1 1 1 1 1 1 1 ! 1 1 1 1 P ■ 1 1 1 1 1 1 : 1 1 1 1 1 ■ 1 1 1 1 1 : < i E 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 



SHHLDuN LEWIS 



EPICS OF 




ROV STEWART 



6 FRONTIER DAYS 6 

—FEATURING— 

ROY STEWART 

Cullen Landis, Henry Walthall and 
Sheldon Lewis 

THE FIRST RELEASE 

with 
"Buffalo Bill" 

"ON THE U. P. TRAIL" 



SEE 



the great Buffalo Stampede 

the Pony Express 

the Covered Wagon Trail 




FIVE MORE TO FOLLOW 



CULLEN LAXDIS 



IIIIIIIIIIIIIIIIIIIIMIIIMMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIII 

STANDARD 

Film Exchange 

111 West 18th St. Kansas City, Mo. 




No where else sue 

BLUESTREAI 

MUSTAN( 




EVERY SCENE IS ]fl 
with action, galvai 
with thrills. No* 
thing in these wei 
as just one high si 
every scene throw! 
the screen scream! 
exciting, howling a 
Take a look at i 
inserts. There's thri 
you! 

YOU CAN BOOK j 

westerns with confid 

Every western fan inj 

community will crowd 

theatre when you show these j 

scenes. Cash in on these sure-fire i 

manship westerns. It's easy, men,Jl 






Big Stars for 5 Reel Blue Streak Westerns 

JACK HOXIE 

ART ACORD 

JOSIE SEDGWICK 



^ 




'Produced and release 



ctionasyoullfindi 

VESTERNS 
VESTERNS 





D HERE'S SAMPLE 
jews of "The Circus Cy- 
\e"— A Blue Streak West- 
'l "The combination of 
circus atmosphere and a 
stern adventure type of 
y makes this an excellent 
'ience picture. The plot is 
inal and distinctive and 
film has action from start 
tush. Has popular circus 
!:mo sphere — spectacular 
|;eback riding — an exciting 
;e — several fights — a well- 
ed boxing match between 
hero and the villain. Has about 
jything to please an audience 
i likes Western adventure stories." 
Alma Talley in The Morning Telegraph 
( E STORY IS KEPT MOVING ATA PACE THAT 
I not allow the interest to lag and provides an abun- 
le of action. Above the average for patrons desiring 
dram;! with plenty of action." M. P. World 



These are the sort of stars you 
have in 2 Reel Mustang Westerns 

Edmund Cobb Fred Hume 

Jack Mower Smiley Corbett 

Pee Wee Holmes Josie Sedgwick 



UNIVERSAL 



r-Kge Six 



THE REEL JOURNAL 



September 12, 1925 







Universal Trade Showing at Chillicothe 

Attracts Many Exhibitors; Pronounced Success 



BEN SHLYEN 
Publisher and Editor 
C. C. Tacker. Aov. Mgr. 
Circulating in Missouri 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 

KEEL JOURNAI 

PUBLISHING CO. . 

Manufacturers Exelianir-.'J 

Kansas City, Mo, 



Make it Annual 

The success of Greater Movie 
Season throughout the country 
warrants the continuance of this 
event every year. Much good has 
been accomplished for the industry 
through the campaign, even were 
there no financial gains received by 
the exhibitor, which, however is 
not the case. 

In a recent survey made by THE 
REEL JOURNAL it was learned 
that the first run theatres in Kan- 
sas City showed an increase in 
patronage as compared with the 
same period last year of from 20 
to 45 per cent. Some of the subur- 
ban theatres showed patronage in- 
creases, although the majority 
could not tell definitely what bene- 
fits they had received. All, how- 
ever, declared Great Movie Season 
a worthwhile movement and were 
in favor of making it an annual 
event. 

The campaign here was not as 
great a success as it could have 
been due to many unforseen handi- 
caps, nevertheless it was success- 
ful. It is a worthwhile movement 
and should receive 100 percent 
support next year. 

The national committee in 
charge at the Hays office deserves 
special commendation for their suc- 
cessful launching of the first na- 
tional Greater Movie Season, as 
does the committee that handled it 
locally. And it is hoped th.it their 
work will not stop now, but will 
continue, and that plans will be im- 
mediately started for the Great- 
er Movie Season of 1926. 



Chillicothe, Mo. — Tuesday was tha 
■-cone of a Universal Film Exchange trade 
showing arrangements for which were 
made by Universale Kansas City office. 
Bob Gary, exploiteer for Universal, Har- 
ry Taylor, manager, and Dave Bader. 
home office representative, were in 
charge of the affair. This new plan was 
instituted by Carl Laemmle as a means 
of giving the smaller exhibitors an op- 
portunity to preview representative pic- 
tures before booking. The screening was 
held at the Strand Theatre. 

Exhibitors living in a radius of 50 to 
75 miles around Chillicothe their fami- 
lies and guests, were invited to the party. 
Covers for 92 were laid at the luncheon 
held at the New Leeper Hotel for mem- 
bers of the Chamber of Commerce, the 
press, the exhibitors and those who came 
with them. 

The following guests were present: 
C. A. Skunk, Ravenwood, Mo.; Geo. H. 
Clarkson, Eversonville. Mo.; F. C. Bing- 
ham, Gait, Mo.; Mrs. Minnie Newton, Mis- 
souri City. Mo.; Mildred Newton, Missouri 
City. Mo.; T. H. Sullivan. Miami. Mo.; J. 
W. Baird, Pattonsburg, Mo.; Mrs. J. W. 
Baird, Pattonsburg. Mo.; Mrs. F. H. Sulli- 
van. Miami. Mo.; Edwin L. Dyer, Inter- 
national News. Kansas City, Mo.; Mrs. 
Fav Barr, Hale, Mo.; Fay Barr. Hale, Mo.; 
Mrs. Robt. Brisco, Hale. Mo.; Robt. Bris- 
coe, Hale, Mo.; Mr. and Mrs. G. W. Sum- 
mers, Unionville, Mo.; Mr. R. R. Gladisb 
and Mrs. R. R. Gladdish. Higginsville. 
Mo.; .T. B. Carter, Browning, Mo.; J. B. 
Moore, Browning-, Mo.; J. W. Creamer. 
Chillicothe, Mo.; W. F. Jasper and Mrs. 
W. F. Jasper, Laredo, Mo.; Mrs. W. P. 
Wood, Laredo. Mo.: E. W. McClelland, 
Gilman, Mo.; F. W. Silver, Princeton, Mo.; 
Sam Minich, Marceline, Mo.; K. H. WalrVn. 
Hardin, Mo ; Dr. C. D. Weakley, Hardin. 
Mo.; Marvin Beery. Hardin. Mo.; H. T. 
Chelton, Norborne, Mo.; Cora D. Logan 
ind Mr. Logan. Cainsville. Mo.; H. H. lean, 
Ludlow. Mo.; Mrs. H. H. Igan, Ludlow. 
Mo.; Mrs. W. I. Pope. Mendon, Mo.; Mr. 
W. I. Pope. Mendon. Mo.; E. A. Dickerson, 
Bogard. Mo.; .1. L. Dickerson, Bogard. Mo.; 
Hugo Martin, Meadville, Mo.; L. W. Wig- 
field, Chillicothe, Mo.; Mrs. L. W. Wig- 
field, Chillicothe, Mo.; I. J. Aye. Wheel- 
ing, Mo.; Mrs. E. W. McClelland, Gilman 
Citv, Mo.; Mrs. Nancy Dowell. Gilman 
City, Mo.; Flora Maye Dowell. Gilman 
City, Mo.; Marguerite Dowell, Gilman 
City, Mo. 

W. C. Haynes. Joe Rosenberg and 
Erwin Dodson. sales representatives for 
Universal, assisted in the work of enter- 
taining. 

"California Straight Ahead", "The 
Teaser", and "Siege" were among the 
pictures shown. 

The affair was concluded with a 
chicken dinner Tuesday night. 



Capacity Houses for 

"The Iron Horse" 



"The Iron Horse", the big Fox feature, 
sin. wed to capacity houses Saturday and 
Sunday during its first Kansas City run 
at the Liberty Theatre. Matinee box- 
office records Saturday were the largest 
at the Liberty for some time, according 
to Sam Carver, manager. 

Apparently this picture, featuring the 
building of the first transcontinental rail- 
road, produced by Fox Minis Corpora- 
tion, is receiving all the attention pre- 
dicted for it. 



OWNER OF OPERATOR SCHOOL 
IS ASSAULTED. 

E. J. Lime, owner of the Kansas City 
School of Motion Pictures Projection, 
and Charles E. Chase, business man- 
ager of the school, were assaulted 
Wednesday on the road between Kan- 
sas City and Independence, Mo., by 
two men whom Lime declared to be 
union operators. 

Mr. Chase was uninjured, But Mr. 
Lime was badly bruised, though no se- 
rious injury resulted. The number of 
the car in which the attackers were 
riding was taken, and James Bradley, 
who proved to be a union operator, 
was arrested Wednesday night. The 
other man had not been found. 

This attack follows the passing of 
handbills by the operators school 
which stated the union had created 
conditions which were unfair and had 
developed a harmful monopoly in their 
line, and an invasion by approximately 
twenty-five union operators at the 
school at which time Lime drew a gun, 
causing the union men to leave. 



Universal Buys Parsons, 
Atchison, Kas., Houses 



With the purchase of three theatres 
the past week and with several other 
deals pending Universal is extending its 
theatre activities in this territory. The 
local Universal office has announced the 
purchase of Lee Gunnisons Royal and 
Crystal Theatres at Atchison, Kas., and 
also the Best Theatre, Parsons. Kas., 
formerly owned by the Feess Bros. Wal- 
ter Fenney, former manager of Pantages 
here, lias been placed in charge of the 
Parsons house, while Lee Jones, well- 
known exhibitor, has been given the man- 
agement of the Atchison houses. 

It is commonly known in film circles 
that two large deals arc pending. One 
for the Capitol Enterprises circuit and 
the other for the Sears Circuit. Many are 
of the opinion that these deals have al- 
ready been closed, however, there has been 
no official announcement made. 



Next Universal Trade 
Showing Announced 



The Universal Film Exchange Trade 
showings, which were started from the 
Kansas City office with the affair held 
at Chillicothe, Mo., September 8. will be 
continued, the next of these previews for 
small town exhibitors being scheduled 
for the Whiteway Theatre, Concordia, 
Kas., September J4, the Bijou Theatre, 
Lamar, Mo., September 17 and the El 
Dorado Theatre, El Dorado, Kas., Septem- 
ber 22. 

This new plan of going out into the 
territory and holding screenings was in- 
stituted by Carl Laemmle for the purpose 
of giving the small town exhibitor an op- 
portunity to see pictures before booking 
them. 




al cnnjSTit 





NAMES 

to conjure with when 
you're buying entertain- 
ment! 

CECIL H. DE MILLE 

AL CHRISTIE 

CHAS. CHRISTIE 

HUNT STROMBERG 

MARSHALL NEILAN 

FRANCES MARION 

RENAUD HOFFMAN 

EDWARD BELASCO 

A. H. SEBASTIAN 

GEORGE MELFORD 

RUPERT JULIAN 

They're the Men Behind These Pictures 




= ^ MARSHALL NEIL.AN 



O.ENAUD HOFFMAN m 




"THE ROAD TO YESTERDAY" 
"THE VOLGA BOATMAN" 

"HELL'S HIGHROAD" 

"THE COMING OF AMOS" 

"THE WEDDING SONG" 

"BRAVE HEART" 

"EVE'S LEAVES" 

"RED DICE" 

"MADE FOR LOVE" 

"THREE FACES EAST" 

"THE UNTAMED GENTLEMAN" 

"SILENCE" 

"SEVEN DAYS" 

"HER TWO MEN" 

"STEEL PREFERRED" 

"MADAME BEHAVE" 

"THE MILLION DOLLAR 

HANDICAP" 

"WITHOUT MERCY" 

"THE NEW MAGDALEN" 



"SIMON THE JESTER" 

"LADIES OF LEISURE" 

"UNWELCOME GUESTS" 

"THE PRIVATE SECRETARY" 

"THE LAST FRONTIER" 

"SHIPWRECKED" 

"THE OPEN SWITCH" 

"THE DICE WOMAN" 

"FORBIDDEN WATERS" 

"THE PEOPLE 

VS. 

NANCY PRESTON" 

"FLAME OF THE YUKON" 

"THE VALLEY OF FEAR" 

"THE MAN FROM RED GULCH' 

"THE PRAIRIE PIRATE" 

"ROARING RIVER" 

"THE UNKNOWN SOLDIER" 

"THE PRINCE OF P1LSEN" 




= = HUNT STROM6CRI3 



They're Making Them Bigger and Better! 



GEOR.GC ME.lFOR.0 




Producers Distributing Corp. 



KANSAS CITY— 111 West 18th St. 
C. A. SCHULTZ, Branch Manager 



OKLAHOMA CITY— 108 S. Hudson 5T. LOUIS— 3312 Lindell Blvd. 

E. S. OLSMITH, Branch Manager. L. A. LA PLANTE, Branch Manager. 



Page Eight 



THE REEL JOURNAL 



September 12, 1925 



Another Body Found in Hunt Stromberg With 

Gillis Theatre Ruins Metro-Goldwyn-Mayer 



Cohen Cites Progress 
of Play Date Bureau 



The Gillis theatre of Kansas City, de- 
stroyed by an explosion June 25, yielded 
another body this week, which makes the 
fifth. It was found at the side of the 
balcony railing at the bottom of the deb- 
ris. It was that of a youth about 20 
years old. Nothing could be found about 
the body which might lead to identifica- 
tion. The inquest into the tragedy will 
be re-opened soon, according to author- 
ities. Four bodies were removed from the 
ruins soon after the explosion and fire, 
the search being stopped shortly after- 
wards as all missing persons were be- 
lieved accounted for. 



Metro-Goldwyn- Mayer have engaged 
Hunt Stromberg to supervise production 
and also direct a limited number of pic- 
tures yearly. 

Stromberg's new position is similar to 
that of Harry Rapf and Irving Thalberg. 
His present organization will be kept in- 
tact for the production of his own pic- 
tures, while the production of the Harry 
Carey series for which a new distribution 
has been practically set, will be taken 
over by Charles R. Rogers, a partner to 
Stromberg. 



F.B.O. Vehicle for Tyler, 
"Surprise Star", Ready 

Work has been completed at the Film 
Booking Offices studios on "Let's Go 
Gallagher", the first of the new western 
series with Tom Tyler, the "surprise 
star", featured. 

There will be eight Tyler productions 
on the new F. B. O. program for the 
season of 1925-26. 



"Ten Commandments" 
in Record at Ark. City 



''The Ten Commandments' was shown 
at our Rex Theatre during the hottest 
weather we have had in many years, but 
in spite of this it broke all all previous 
box-office records at this theatre and 
equaled the receipts of 'The Covered 
Wagon', which we played last Thanks- 
giving week at the Burford, a much lar- 
ger theatre," states J. R. Burford of the 
Burford Theatre Company, Arkansas City, 
Kas., in a letter to Ben Blotcky, manager 
of the Kansas City exchange for Famous 
Players-Lasky Corporation. 

This Paramount production, "The Ten 
Commandments", has established a chain 
of box-office records which tend to prove 
it the great picture it is claimed to be. 



Hobart Henley Signs for 
Long Term With M-G-M 



Hobart Henley has signed a new long 
term contract with Metro-Goldwyn - 
Mayer, following the expiration of the 
agreement under which he has been di- 
recting. "Free Lips", an original story 
by Carey Wilson, will be Henley's first 
under the new agreement. 



'KIKI" NEXT FOR NORMA. 

The First National Pictures, Inc. pro- 
gram for Norma Talmadge, calls for the 
production of "Kiki" following the com- 
pletion of "Graustark". "Kiki" is the 
famous stage play in which l.enore Ulric 
was so successful. 

David Belasco is said to have made 
the sale with the provision that only 
Norma Talmadge should play the title 
role, as he believed her the only screen 
actress capable of interpreting the pan. 



"GRAUSTARK' PLAYS CAPITOL. 

The new Norma Talmadge picture 
"Graustark". produced by First National 
Pictures, Inc.. bad its first showing in 
New York City at the Capitol Theatre, 
the week beginning September 6. 

Miss Talmadge is said to be at her 
best in her characterization of the Prin- 
cess of a Balkan kingdom who falls in 
love with a young American. 



"MADAME LUCY" RETITLED. 

"Madame Lucy", the Julian Eltinge 
comedy to be released by Producers Dis- 
tributing Corporation as an AI. Christie 
feature, has been retitled "Madame Be- 
have", which title is said to increase the 
box-office value of the picture. 




Buddy Hooton, advance exploiteer for 
the Metro-Goldwyn Trackless Tr.Tn and 
Radio Station MGM, which was con- 
structed in Kansas City about a year ago. 
Mr. Hooton, formerly in charge of Metro- 
Goldwyn publicity in this district, is in 
charge of this telegraph station. 



In a resume of the activities of the 
Board of Trade and Commerce and the 
Play Date Bureau of the Motion Picture 
Theatre Owners of America. Sydney S. 
Cohen, executive chairman, tells of the 
inception, the purposes and the workings 
of this department. He is very emphatic 
in his statements about the good this bu- 
reau has accomplishment in saving the 
exhibitor playing time, in giving him the 
right of choice of more varied bookings 
and furnishing needed support to the 
independent producers and distributors. 

Following are some of Mr. Cohen's 
statements : 

"The Play Date Bureau has brought 
about greater co-operation between all 
Independent units than has heretofore 
existed. It has acquainted each with the 
others trials and tribulations and shown 
that without the other, neither can exist. 
They must continue to stand together 
aiding each other. 

"The Play Date Bureau had as its in- 
ception a purely protective measure. A 
measure tinged with no more selfish mo- 
tive than the common interests of all In- 
dependents. 

"The Play Date Bureau has as its pur- 
poses the inflexible intent to instill con- 
fidence into independents; confidence to 
go ahead without let or hindrance to make 
the best pictures they know how — con- 
fidence that having the product available, 
ample play dates will be forthcoming — 
confidence that the theatre owner may 
look to the entire market for product of 
worthwhile quality, instead of to some 
two or three concerns. 

"Theatre Owners have kept faith! Tin 
year 1925-1926 will bring to the independ- 
ent producer and distributor the greatest 
volume of business he has ever had. Evi- 
dence of this has already been given to 
us by some of these producers and dis- 
tributors. The jury is still out for its final 
verdict. We are living too close to the 
situation to fully appreciate its beneficial 
results, not only for the independent pro~ 
ducers and distributors but for the in- 
dependent theatre owners. 

"Ninety-five per cent of the box office 
attractions of this year will be found to 
come from independent producing forces. 
Producers must continue to provide qual- 
ity product at fair prices, sold under a 
fair and equitable contract with business 
service by way of joining with the thea- 
tre owner in intelligently exploiting (he 
product to the public." 



WICHITA HOUSE ROBBED. 

The Miller Theatre, Wichita, Kas., was 
held up last week by three youthful ban- 
'lits who escaped with $2,800. 




F. BO. has the winners for you 



m 



YE MOVIE ROW GOSSIP 



(With Apologies 


to K. C. B.) 


THE day was warm. 

* * * 


AND the Richard Talmadges. 


ACROSS from my desk. 

* * * 


STRAIGHT down the line. 


SAT the exhibitor. 


AND I marveled. 

* # * 


* # # 
FOR hours we wrangled. 


AT his sudden decision. 

sf; j£ ^: 


OVER prices for the output. 


BUT he soon enlightened me. 


BUT without getting together. 

* # * 


"WE must be guided. 

* * ' * 


SEEMINGLY we were at poles ends. 


BY our past experience. 

* * * 


WHEN suddenly the theatreman. 


LAST year F. B. 0. delivered. 


PULLED out his watch. 


MORE profits to my box office 


AND exclaimed, 

rie 3|f ifc 


FOR every dollar sp?nt. 


"IT'S near train time! 


THAN any other company. 


* * * 

GIVE me a pen." 


AND the pictures satisfied. 

* * * 


* * * 
AND to my amazement. 


WHICH convinces me. 

* * * 


* * * 


THAT your company. 


HE started industriously to sign. 

* * * 


HAS its finger. 


THE contracts and duplicates. 


ON the pulse. 


"DRUSILLA With a Million." 

% # Jfc 


AND I judge sr.lely by results.' 


"KEEPER of the Bees." 

jfc *£ H* 


AND he was off. 


AND the Emory Johnson specials. 

# * # 


TO catch his train. 

# * *. 


AND the Fred Thomsons. 


I thank you. 



£. . \V^y^-<^UjU( 



-with 

EBO 



This is an FRO. year 



Page Ten 
NEW ORGANIZATION MOVE 

Central Group to Continually Exploit 
Pictures Suggested to Hays. 



THE REEL JOURNAL 



September 12, 1925 



Will H Hays, President of the Mo- 
tion Picture Producers and Distributors 
of America, Inc., has received a letter 
from Frank W. Buhler, managing direc- 
tor of the Stanley Company of America, 
which may result in a national organiza- 
tion of theatre men for the purpose ot 
promoting a concerted movement to ex- 
ploit the motion picture industry as a 
whole, the idea being taken from the re- 
cent campaign for Greater Movie Rea- 
son. 

"I am of the opinion that a permanent 
organization of the active men m tie 
Greater Movie Season Campaign might 
be perfected-not only for Greater Movie 
Season each year, but for the general ex- 
ploitation of the motion picture industry 
as a whole, bringing it constantly before 
the public," stated Mr. Buhler in the let- 
ter. 

The Greater Movie Season Headquar- 
ters is communicating with the general 
managers of the campaigns, and if he 
active workers favor such a move, the 
Hays organization will assist in every 
possible manner. 

A Greater Movie Season for next year 
is assured by the enthusiastic reports re- 
ceived from exhibitors who participated 
in this year's campaign. 

Vernie Gladdin, formerly in charge of 
the accessories department at the local 
Fox office, has been promoted to book- 
keeper, and Robert Waterpian will now 
have Gladdin's former position. 
* * * 

T S Wilson of the Seeley Theatre, 
Abiiene, Kas., was a Movie Row visitor 
this week. 




HEADQUARTERS 

For Exhibitors and Film Men 

#/ HOTEL 
*-" BRAY 

12th Street and Balti 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President, 




fl 



EXCHANGE 

'6 



EXCr 



."iit 



LAlontf 



Lovmi 
MovieRow! 



"RrvLirw 



Miss Margaret O'Toole, stenographer 
at the Producers Distributing Corpora- 
tion office here, is away on a vacation 

this week. 

* * * 

D. L. Zimmerman, manager of the 
Leland Theatre, Troy, Kas., was a visitor 
at the Kansas City exchanges this week. 

* * * 

E. I. Lime, who conducts the Kansas 
City School of Motion Picture Projec- 
tion, and Guy Cooper, one of the students 
at the school, who own the Gayety 
Theatre, Richmond, Mo., were in Rich- 
mond Saturday to open the theatre which 
had been closed during July and August. 

* * * 
J. J. Gilmore, home office exploiteer 

for Fox Films Corporation, who has been 
making his headquarters at the Kansas 
City Fox office for the past two weeks, 
visited Manhattan, Kas., Lawrence, Kas., 
Arkansas City, Kas., and Atchison, Kas., 
this week to assist with exploitation work. 

* * * 
W. F. Senning, who recently returned 

from a trip in which Leavenworth, Kas., 
became a 100 per cent user of the product 
of Educational Film Exchange, for which 
Mr. Senning is Kansas City manager, is 
again covering the key towns of this ter- 
ritory. 

* * * 

H. F. Butler is now a salesman at the 
Kansas City office of Warner Bros.- Vita- 
graph. 

* * * 

Walt Fenney, formerly a salesman at 
the Kansas City office of Warner Bros.- 
Vitagraph, is to take charge of the Uni- 
versal Theatre, Parsons, Kas., according 
to Louis Reichert, manager for Warner- 
Vitagraph here. 

* * * 

W. F. Senning. manager of the Educa- 
tional Film Exchange here, announces 
that the office of which he has charge 
will undergo a complete remodeling now 
that Midwest Film Distributors no longer 
occupy a part of the office, but have a 
building of their own. 

* * * 
Russell Borg, booker at the Educational 

Film Exchange here, is expected to return 
from his vacation today. 

* * * 
Sherman S. Krellberg, general manager 

of the Chadwick Pictures Corporation 01 
New York, was a visitor alon^ Movie Row 

this week. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., has reported the 
sales of his entire program of H. C. Wit- 
wer, Gold Medal and "Biff" comedies to 
the Liberty Theatre, Kirksville, Mo., and 
to the Orpheum Theatre, Leavenworth. 

Kas. 

* * * 

I. I. McCarthy formerly with First Na- 
tional some two years ago, has again an- 
nounced his connection with the Kansas 
City office, and lias been assigned to the 
Northwest Kansas territory. Jack Moore, 



who formerly traveled that section, has 
been assigned to the Northwest Missouri 
territory, according to Tom O. Byerle, 
manager. 

* * * 

C. A. Shultz, manager for Producers 
Distributing Corporation at Kansas City, 
and C. W. Allen, his assistant, made a 
flying trip to Omaha Saturday night in 
Shultz's car. 

* * * 
The Bruce and Stewart Film Delivery 

and Transfer Co., Kansas City, has moved 
from 1807 Wyandotte St. to 118 West 

18th St. , 

* * * 

Clara Kimball Young, a former movie 
star, is appearing in person this week in 
a vaudeville sketch at the Orpheum Thea- 
tre, Kansas City. 

* * * 

Joe Blaustein has resigned from his 
position as chief shipping clerk for the 
Educational Film Exchange here which 
work he has been doing for the past five 
years to accept a position at the Kansas 
City exchange of Famous Players-Lasky 
Corporation. Wesley Dunlap formerly in 
charge of the poster department for Edu- 
cational now occupies the position which 
was held by Mr. Blaustein. 

* * * 
Harry Taylor, Universal branch mana- 
ger, is the proud possessor of a beautiful 
Elgin watch, which he recently won in a 
Universal managers' sales contest. 

* * * 
Fred Young, F. B. O. Des Moines 

branch manager, and formerly of Kansas 
City paid his old friends a brief visit the 
past week end. Fred is as happy as 
ever over business and wants to be re- 
membered to his exhibitor friends. 

* * * 
Lew Nathanson has joined the Univer- 
sal sales force as special representative. 
Lew recently was with United Artists. 

* * * 
John Flynn, proprietor of the Holly- 
wood emporium, says he has a special 
treat in store for all of his patrons and 
wants them all to be sure to be on deck 
on the last Saturday of this month. All 
right, Johnny, we'll be there. 

* * * 

Tohn B. Tackett, Tackett and South 
Town Theatres, Coffeyville, Kas., ha» 
been honeymooning in town the past 
couple of weeks. We didn't believe John 
at first, but he says it's so. Well, John, 
congratulations, and many of them! 

* * * 

Bert Edwards, recently with First Na- 
tional, is now hitting the high spots for 

Associated Exhibitors. 

* * * 

C. A. "Bones" Smith, who recently 
took a fling at "road work", has returned 
to the exhibitors fold. "Bones" will be- 
come house manager of the Electric Thea- 
tre, Kansas City, Kas., beginning Sunday. 
"Bones" was formerly manager of the 
Tenth Street Theatre on the Kansas side. 




s record 

at CAPITOL 

Theatre, Chicago 



Lords) «" s ^^i<i°dicete<lt>v««\ 



vTestE 



T 




UNION 



CABUTON. P."'™" 1 



AM 



Telegram^ 

appesrs atlei.m" :,„.,„, Oltier- 
,nei the ctieck._ 



I.PRESIOKKI 



LmboUPPW™i!l 




The Wing > lme aS 



RtCtWED AT 



19 £& 



AUG 



STANDARD TIME. 



PM 10 00 



CK819 SI 1 oBlCAGO uj, 17 

nL M BOOKIE O^ICB 

*«* B.COB, PB.VI0U3L, ^ 




is proving itself one 
of the greatest aud- 
ience pictures of 
the decade/ 



Released by 

FILM BOOKING OFFICES of 

AMERICA, INC. 

Snower Bids., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, Ok I a. 
1530 Union Ave., Memphis, Tenn. 

EXCHANGES EVERYWHERE 



Exclusive Foreign Distributors 

RC Export Corporation 

723 Seventh Avenue. 

New VorK 

Fan PierSJET GMBH. 

nsFtlcdiiiiiMrjssc Bet tin 

Germany 

EnftaiHJ 



"FAR AND AW/ 



(Film Daily, Sunday, August 30) 

"The Merry Widow" 

Mi tro-( roldwyn-Mayer 

\s a Whole GREAT BOX OF- 
FICE TREAT. MAE JIIRRAY 
NEVER SO GOOD. Sl'PEHB DI- 
RECTION BUT A BIT TOO LONG. 

Cast John Gilbert steps a long 

way forward by his splendid char- 
acterization. Mae Murray, minus 
her French pout and without the 
everlasting wiggle, a sheer de- 
light. Long list of players. Roy 
D'Arcy, an unknown heretofore, 
but watch "him hereafter. Steals 
the picture as the Crown Prince. 
Others George Fawcett, Josephine 
Crowell, as a marvelous King and 
Queen. Tully Marshall outstand- 
ing as a millionaire baron. Others 
unimportant. 

Typo of Story ... .Romantic comedy: 
adapted from the musical comedy 
of the same name. Von Stroheim 
uiil Benjamin G-lazer have taken 
Franz Lehar's beautiful operetta, 
"The Merry Widow", and have 
made it into first class, A-l screen 
material. The story tells of how 
Sally, a New York chorus girl, 
falls in love with Prince Danilo. 
how he is prevailed upon by his 
parents not to marry her and so 
she weds the Baron Sadoja who 
dies immediately following their 
wedding. Sally thus becomes a 
great matrimonial catch and the 
Crown Prince of this mythical 
kingdom proceeds to secure her 
as his bride. His cousin, Prince 
Danilo., follows to Paris, both pur- 
suing Sally ("The Merry Widow"), 
There is a row and a duel, the 
King dies, the Crown Prince is as- 
sassinated and the picture ends in 
a blaze of color with Sally as the 
Queen and Danilo as the King. 

Through this thread of a story 
Von Stroheim lias injected all of 
the unusual power which he pos- 
sesses and the result is a magnifi- 
cent piece of entertainment which 
makes for great box office values. 
The famous waltz- from "The 
Merry Widow" is used very ef- 
fectively and the Technicolorse- 
quence. which closes the picture. 
is a delight to the eye. Limited 
space prevents an exposition of 
the many splendid L'i atures "f this 
attraction. It is a trifle too long 
and could easily be cut to ad- 
vantage. Other than this trifling 
fault, it ranks as one of the grcal 
pictures of the year. 

Box Office Vngle ., \ greai attrac- 
I inn for any type of house I lon't 
let this one get by. 

Exploitation. . . Tons of material to 
work with. First the use of the 
names of Mae Murray and Joh'n 
Gilbert for which you can make 
tin most extravagant promises 
and you will not go wrong. Then 
you have the well known waltz 
theme which everyone will re- 
memb.'r, the magnificent nrnduc 
tion — what else do you need? 

Direction.... Erich Vo n Stroheim; 
superb; outstanding. 

Author Franz Lehar 

Scenario Erich Von stroheim 

Cameraman Oliver Marsh 

Photography Gorgeous; some 

marvelous effects. 

Locale Mythical kingdom 

Length. .•• 10,027 feel 



Based on Last Season's Production 
Would Lead the Field in 1 

now 




Film Daily 
Aug. 30th. 



BECAUSE WE ARE 
"FAR AND AWAY IN THE LEAD" 

is 

"THE TALK OF THE INDUSTRY" 



"This Metro or 
as it did last season, 
so strong at the bcl 
value of M-G-M pro! 
but who is watching 
held through the a>j 
For the next yearM 



MORE STARS T 



hI 



IN THE LEAD!" 



s Expected Metro-Goldwyn-Mayer 
6, and These Prophesies are 
ilfilled! 



o 
























'-o./'-V ' 6e , 7*, 4 ;>«»* 



*^Sf5fe;>*^> 



%> <;>*;; *v 



let 



WORLD 



ie hitting again. Just 
In after another proved 
as no question of the 
| - oducer in the business 
(resent strength can be 
(lean something — a lot. 
Aug. 30th. 









e <t: 



6„.-, «*V '-o e</ 



Morning 
Telegraph 
New York City, 
Aug. 30th. 



J. E. FLYNN 

District Manager, 

St. Louis. 



CHAS. WERNER 

Resident Mans-ger, 

3328 Olive St., 

St. Louis, Mo. 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 



1 ARE IN HEAVEN 



'The Talk of the Industry" 

Metro-Goldwyn-Mayer Pictures 

Asa WJ»ole. .. .PREDICTED TO BE 
THE OUTSTANDING PICT1 RES 
OK THE 1925-l»^(i SEASON. HE- 
LEASES TO DATE INDICATE 
GREATEST LINEUP OF BOX OP- 
PICE ATTRACTIONS EVER PRO- 
DUCED. 



Casts Metro-Goldwyn-Mayer 

has under its banner stars that 
are truly "electric light" names. 
Supporting casts of featured play- 
ers. A remarkable array of stel- 
lar favorites that include: Norma 
Shearer, Marion Davies, John Gil- 
bert, Lon Chaney, Jackie Coi 
Lillian Gish, Conway Tearle. 
Aileen Pringle, May Murray, Con- 
rad Nagel, Mae Busch, Buster 
Keaton, Claire Windsor, Pauline 
Starke. Ronald Colman, Alice 
Terry, Lew Cody, Renee Adoree", 
Eleanor Boardman, and many 
others. A star for every week in 
the year. More stars than there 
are in Heaven. 

Types of Stories In selecting 

the stories for the Metro-Gold- 
wyn-Mayer "Quality 52", this pro- 
ducing company exercised that 
sense of "showmanship" that 
eliminates any possibility of 
"box-office failures". From its 
vast resources, it selected stories 
of various types, offering a wide 
range in screen material, yet ever 
bearing in mind that essential 
quality of popular appeal. 

Never before in the history of 
the business has there been of- 
fered exhibitors such pictures as 
"Mare Nostrum", by Ibanez, di- 
rected by Rex Ingram; "Bardelys, 
the Magnificent" by Sabatini. with 
John Gilbert; "The Merry Widow"; 
"The Big Parade"; "The Circle"; 
"Tower of Lies": "Dance Mad- 
ness"; "Time — the Comedian"; 
"Lights of New York" and others. 

Box Office Angles Every pic- 
ture suitable entertainment for 
your house, regardless of local 
conditions. Produced with the 
sole intention of providing "bo-! 
office ammunition". 

Exploitation. .. .Possibilities of ex- 

ploitation carefully considered in 
selection of stories. Producing 
company maintains advertising, 
publicity and exploitation depart- 
ment, unentitled in history, of- 
fering gratis service to exhibit* rs 
in 'putting its pictures over" 

Directors The best in 'he 

business. 

Authors Names that are house- 
hold words. 

Scenarios By trained and 

efficient scenarist - 

Cameramen Technical experts 

only. 

Photography . Unequaled 

Locale The world is its stage 

Length k great picture for 

every week. 



Page Fourteen 



THE REEL JOURNAL 



September 12, l! 



liteisos 



Let the Little David of In 
Slay the Giant Goliath 

The theatre war is on in earnest. At first, the producer-owned companies said it was neces- 
sary to own theatres in order to obtain an outlet for their product. They said the exhibitor 
wouldn't give them a fair rental for their pictures. Which means, in reality, that the exhibitor is 
through with block booking. 

Now, the theatre situation changes. It's a sure thing the producers aren't worried about the 
Independent Theatres. This frenzy of buying houses and circuits represents nothing more than 
a panic among the producers in a competitive rivalry against the other monopolists. They're buy- 
ing and building theatres to fight their several producer competitors. And it's a sure thing to sit 
on the side lines and expect a fight to the finish. 

There is going to be more of this merging of theatres by the monopolists. We dare say, 
within a year's time, it will be surprising how many houses will be controlled by the big companies. 
But here's a thought we wish to leave uppermost in the minds of every Independent Exhibitor in 
this territory. There are 15,000 theatres in this country. AND, THE PRODUCERS CAN'T 
OWN THEM ALL! 



ASSOCIATED INDEPENDENT FILM EX( 




ST. LOUIS 



COLUMBIA PICTURES CORP. 

3317 Olive, Barney Rosenthal, Mgr. 

ST. LOUIS FILM EXCHANGE 

3334 Olive, Harry Hynes, Mgr. 

ENTERPRISE DIST. CORP. 

3320 Olive, Jack Underwood, Mgr. 



(f&gd& 



nber 12, 1925 THE REEL JOURNAL Page Fifteen 



.%<£&& 



endence 



— Nor one-half, nor one-fifth. Gentlemen, here's the real vvhiphold of the cause of Independ- 
ence. Let the producers fight it out! After some few companies have emerged from this foolish 
campaign of jealousy in owning theatres, they'rj going to find that the odds are still thousands 
to hundreds. They may have gained supremacy within their own producer field, but what of the 
thousands of other Independent Theatres? They'll find that they've only been killing off them- 
selves. Wait and see. 

And in the meantime, we believe that the thousands of Independent Exhibitors throughout 
the nation are going to stand their ground. Alo ig with the Independent Producers and Distrib- 
utors. They're going to go along and attend to their own business. They're going to continue 
pleasing their patrons with Independent Pictures. 

And as the years go by, they're going to bjild the reputation of seasoned showmen; men of 
courage, integrity and honesty; men who couldn't be bought with a "mess of pottage." They're 
going to maintain their self-respect, and their business is sure to thrive through the rendering of 
honest service. And in that end, the Little David of Independence will surely slay the Giant Go- 
liath of Monopoly. Because business Independence based on honest service and individual courage 
oft-times has been banished for a short while, but has never failed to rise again. 



) OF ST. LOUIS AND KANSAS CITY 



KANSAS CITY 



Be Fearless! 

MIDWEST FILM DISTRS. Be lnde P mdmi ' 

130 W. 18th St., E. C. Rhoden, Mgr. Be Yciir OwYX BOSS! 

STANDARD FILMS 

111 W. 18th St., Jack Langan, Mgr., F. J. Warren, General Mgr. ——^^TZir - Z - =~ ~™ ~ T~ = 

ENTERPRISE DIST. CORP. 

115 W. 18th St., Bob Withers, Mgr. 

INDEPENDENT FILM CORP. 

115 W. 17th St., Chas. Bessenbacher, Mgr. 



iiS^B), 



Page Sixteen 

P. D. C. Announces 

Producing Changes 



HE REEL JOURNAL 



The Cinema Corporation of America, 
which is the holding company back of 
Cecil B. De Mille's independent film pro- 
ducing enterprises, has purchased the 
Hunt Stromberg-Producers Distributing 
Corporation interests, according to an an- 
nouncement made this week upon the 
return to Los Angeles of F. C. Munroe, 
president, and John C. Flinn, vice-presi- 
dent and general manager of P. D. C. 
The Cinema Corporation also purchased 
a controlling interest in the Hollywood 
Studios from Charles and Al. Christie. 

In the transaction with Hunt Strom- 
berg, the Cinema Corporation of America 
secured all of the Harry Carey pictures 
and Hunt Stromberg productions re- 
leased and scheduled for release through 
Producers Distributing Corporation, in- 
cluding the producing rights of "The Last 
Frontier", which will now be produced 
by Cecil B. De Mille. 

The De Mille productions will probably 
be increased fifty per cent over the twelve 
originally scheduled. 



Educational Comedy 

Stars Please Officials 



Officials of the Educational Film Ex- 
changes, Inc., are very much pleased with 
the work of Lupino Lane, Johnny Arthur, 
and Billy Dooley, new comedy stars with 
Educational. Arthur'-, first picture, a two- 
reel comedy, called "The Tourist", has 
already been shown to New York and 
other first run audiences, and Lane and 
Dooley will be seen in the first run houses 
before the month is over. 

"The reception that Arthur received 
from the critic and the reports from the 
producers concerning Lane and Dooley, 
as well as the reaction at preview, cer- 
tainly all indicate that we were not count- 
ing too high when we looked to these 
stars to make the biggest hits in their 
first season as regular stars in two-reel 
comedy series," declares E. W. Hammons, 
president of Educational. 



English Comedy Will Be 
F. N. Picture for Errol 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it*i the only 

reliable aid you can give your musicians 

to help put ihe picture over. 




September 12, 1925 

Universal Schedule for 
1926-27 Almost Ready 



Next Years Production List Features 

Stories by Prominent 

Authors. 



C. W. ALLEN. 
Newly appointed assistant to C. A. 
Schultz, P. D. C. branch manager at 
Kansas City. 



Universal Pictures Corporation has vir- 
tually completed its schedule of produc- 
tions for 1926-27, according to an an- 
nouncement by Harry Taylor, manager 
of the Kansas City exchange. There 
are about six big stories and plays which 
are now under negotiation, the addition 
of which will make the quantity of pro- 
duction for Universal next year practi- 
cally the same as for this season. 

The list of authors who have written 
the stories for next year's Universal pic- 
tures includes : Gertrude Atherton, Mar- 
garet Deland, James Oliver Curwood, Don 
Marquis, Arthur Somers Roche, Nellie 
Revell, John Moroso, John Emerson, and 
Anita Loos. 

There may be an addition of four Jewel 
productions to the number made this 
year. 

Stories have already been assigned to 
Reginald Denny, Louise Dressier, Norman 
Kerry, Mary Philbin, Laura La Plante, 
and Hoot Gibson, Universal stars who 
have been excellent box-office attractions. 



BIG PLANS FOR REVIEW. 



F. B. O. Managers Work 
on Percentage Basis 



Pathe Release to Have Interesting 1925-26 
Program, Editor Says. 



Major H. C. S. Thomson, president and 
managing director of Film Booking Of- 
fices, announces that effective October 1, 
1925, the branch managers of all the F. 
B. O. exchanges throughout the United 
States will be placed on a percentage basis 
for remuneration of services, in hen of 
salary. 

The new plan is said to be a simple 
and practical plan whereby the managers 
will have a share in the profits of the 
business. 



Pathe Review's plans for the 1925-26 
season are the most ambitious ever un- 
dertaken for a single-reel subject of 
weekly release, according to an announce- 
ment by Editor Emanuel Cohen. 

Such features as the Beebe Expedition 
to the Sargasso Sea, the Count Byron de 
Rorok Expedition into Northern Africa, 
Louis Tolhurst cinema-microscopic studies, 
"Process-camera" novelty subjects, rou- 
tines and several series in Pathecolor will 
be presented to the public in coming is- 
sues of Pathe Review. 

Every Pathe Review subject is new, 
has its initial presentation in the Review, 



"This plan of remuneration, we expect, 

will not only encourage the managers to md is made especially for the Review, 

the maximum sales effort, but will sta- Previous to last year Pathecolor was 

bilize the organization and permanently devoted entirely to the presentation of 



Three books written by J. Storer Clous- 
ton," The Lunatic at Large". "The Luna- 
tic at Large Again" and "The Lunatic 
Still at Large", are to be made into a 
motion picture by First National Pictures, 
Inc., at their New York Studios. The 
books are said to be the funniest written 
in England during the last twenty-five 
years. 

The picture is to be a starring vehicle 
for Leon Frrol, according to Earl Hudson, 
who will direct the production. 



settle the problem of remuneration," de- 
clared Major Thomson. 



of 



FIRST NATIONAL TO HOLD SALES 
CONTEST. 

A "Lieber Month" sales contest, so 
named in honor of Robert Lieber, presi- 
dent of First National Pictures, Inc., was 
announced at the three-day national sales 
convention held last week by First Na- 
tional at the Hotel Roosevelt, New York 
City. The contest will be held over a 



foreign subjects, but in 1924 scenes of 
this country called "American Cities in 
Pathecolor" were shown, and during the 
"American Colleges in 



coming season 

Pathecolor" will be presented. 



Newspapers Praise 

The Merry Widow' 



<c 



"The Merry Widow", which Erick Von 



period beginning September 14 and end- Stroheim produced for Metro-Gokiwyn- 
ing November 7. Mayer, had a most notable opening at 
Prizes aggregating more than $7,000 the" new Embassy Theatre, New York 
will be awarded tin- winners of the first City, according to C. E. Gregory. Kansas 
three places Sales to be eligible for City manager for Metro-Goldwyn-Mayer. 
the contest must be written between spe- New York newspapers gave the picture 
cific periods of time and must carrv play some exceedingly complimentary reviews, 
dates to mature on or before January 30, "The Merry Widow was originally a 
1926 Billings to be eligible must repre- light opera, and the story as presented 
sent played and paid business actually on the screen, received the Poises ot 
played .luring the eight weeks of the critics in practically all the leading New 
contest Both sale sand billing quotas York newspapers. Mae Murray and Jack- 
will be taken into account in determining Gilbert, the stars in the production were 
tin- winners on percentages. also lauded for their work. 



September 12, 1925 



THE REEL JOURNAL 



Page Seventeen 




TENt «st R££t 

,;;-- -2 RE 



8 > 1925. 



0Jce ^ 7o Ur 29^5* *e nour f °* « good b Usi ° e d ° °ni y a 

»< .'.*?»» Wa ^" D "»«.ASn I" 3 " <^& f 

ne Ss Wl - t , 925 -26 Dl - + g r ° u P of reAl ce m ean s am , + ;; p to 

Wth best . lng ex ^a nge g . Iad ^ do busi _ 



est wishes 

es ' "e are, 



Since ^ly yours 
TENT * STR BET 



THEATRE 



WE COULDN'T SAY 
dORE OURSELVES! 



30 

Big 

Features 



6 WALDORF 
PRODUCTIONS 



6 ROYAL 
PRODUCTIONS 



6 BANNER 
PRODUCTIONS 



6 COLUMBIA 
PICTURES 



6 PERFECTION 
PICTURES 



BOOK 'EM 
NOW 



IT WILL PAY YOU TO INVESTIGATE 
OUR 1925-26 BOX-OFFICE PICTURES 



Independent Film Corporation 



Joe Silverman, President 
Chas. Bessenbacher, Manager 



US West 17th Street 
Kansas City, Mo. 



Page Eighteen 



THE REEL JOURNAL 



September 12, 1925 



F. B. O. to Produce "Life 
of Theodore Roosevelt" 



•ERFECT PRINTS FOR ALL. 



Widow of Famous President to Supply 
Authentic Data For Production. 

"The Life of Theodore Roosevelt", 
based on the eventful and picturesque ca- 
reer of the twenty-sixth President of the 
United States, will he produced by Film 
Booking Offices, according to Roy 
Churchill, Kansas City manager. 

J. I. Schnitzer, vice-president of F. B. 
0. in charge of production, is in com- 
munication with Mrs. Theodore Roose- 
velt, widow of the late president, who will 
supply F. B. O. with the authentic bi- 
ographical data on which the production 
will be based. 

Details are being perfected so that 
actual production on this elaborate film 
may be started immediately. 



Warner-Vitagraph to Reconstruct Films 
After Certain Time. 

Warner Bros.-Vitagraph have devised 
a plan whereby the small exhibitor will 
receive a print in practically as good 
condition as the houses which first show 
the film. They are to have a laboratory 
at Brooklyn and one at Hollywood, and 
the plan calls for the booker to assign 
each film running east of the Rockies to 
the Brooklyn Laboratory and the western 
prints to the laboratory at Hollywood for 
reconstruction. 



F. 



N. 5-YEAR CONTRACT FOR 
DOROTHY MACKAILL. 



First National Pictures, Inc., has just 
signed Dorothy Mackaill on a contract 
which calls for five years playing featured 
roles in forthcoming First National pro- 
ductions. 

Miss Mackaill's most recent work was 
in the First National production, "Shore 
Leave", in which she supported Richard 
Barthelmess. 

It is a coincidence that Miss Mackaill 
will work under the direction of Edwin 
Carewe in "Joanna" as her first produc- 
tion under her new First National agree- 
ment, for it was under Carew's direction 
in "Mighty Lak' a Rose", that Miss 
Mackaill achieved screen prominence. 



ROYAL CHANGES POLICY. 

The Royal Theatre here has changed 
its opening clay from Sunday to Saturday. 
This policy was started with the run of 
"The Ten Commandments", after which it 
u.i^ decided to make this change perma- 
nent. It is probable that the Newman will 
follow this example. 

The Pantages and Liberty theatres have 
for some time started their week's show- 
ings on Saturday. It is believed that this 
change has materially increased patron- 
age, there being two big opening days 
instead of one and naturally more word- 
of-mouth advertising if the picture is good 
and two good big days if the picture is 
only fair. 



PATHESERIALS CLEAN, INSTRUC- 
TIVE INTERESTING, SAY CON- 
TEST LETTERS. 

That Patheserials are clean, instructive, 
and interesting in the opinion of the ma- 
jority of movie fans is shown by the let- 
ters sent in by contestants in Pathe's 
" 'Idaho' Typical American Family" con- 
test in which prizes were offered for the 
best photograph of the most typical 
American families, and also required a 
letter telling "Why We Like Patheserials". 
Blood-and-thunder action' and dime-novel 
stories are conspicuous by their absence 
in Patheserials. 

"You have good moral plays, good out- 
door pictures full of pep and romance, 
with our favorite stars," said Mrs. Walter 
R. Cox, Columbia, Mo., in the letter wdiich 
she entered in the contest. 

The excellent acting of the Pathe play- 
ers was complimented by Mrs. Clara Janz 
Lathrop, of Peru, 111., in a contest letter. 

The letters- of these two contestants, 
selected from those sent in by people liv- 
ing in the Kansas City-St. Louis film 
trade territory, indicate the popularity of 
Patheserials in this district. 



"LIMITED MAIL" IN RECORD. 

Last week the Warner Bros.-Vitagraph 
production, "The Limited Mail", smashed 
attendance records at the Granada Thea- 
tre, San Francisco, Calif., and it opened 
this week at Warner's Theatre, formerly 
the Piccadilly, in New York City, and 
consequently has been an attraction on 
both edges of the continent. 



A CORRECTION. 

In last week's issue of The Reel 
Journal it was erroneously stated 
that the Wolfhart series of dog pic- 
tures, purchased for distribution in 
Kansas and Western Missouri by 
the Standard Film Exchange, would 
be released in episode form. These 
productions do not comprise a serial 
or continued stories in any way. 
Each release is a separate and dis- 
tinct five reel feature. 



»(n4gft^" 



Metro-Goldwyn's track- 
less train created little less 
than a sensation when it 
passed through Kansas 

City's streets Tuesday. The AMERICA'S 

train, which is making a flRgT 1 TRACKLESS 

trans-continental trip start- n -, r>ATKT „ ud . .-.^ -^ 

ing from New York, has TRAIN~THE M^TRO 

been the cause of much GOLDWYN-MAY^R 

very good publicity, espe- SPECIAL ENROUTE 

cially for Metro-Goldwyn -fQ CALIFORNIA 

AND EUROPE 



pictures. 



»<?£&$$&?§* 



INTERIOR OP 
PULLMAN SHOWING 
$UFFET, RADIO 
-AND DINER, 





September 12, 1925 



THE REEL JOURNAL 



Page Nineteen 




EQUIPMENTandSUPPUES 




C. H. Badger, of the Stebbins Picture 
Supply Company, reports the sale of two 
Motiograph De Luxe projectors with 
Mazda equipment to the Star Theatre. 
Warrensburg, Mo. 



F. Brodeur. manager for the Kansas 
City branch of the Rodolph Wurlitzer 
Company, reports the installation of two 
Wurlitzer organs in the Royal Theatre, 
Emporia, Kas., and the Strand Theatre, 
Salina, Kas. 



cording to Kansas City theatre equipment 
dealers. Practically all dealers are re- 
porting greatly increased sales over 1924. 
J. H. Toler of the Yale Theatre Supply 
Company estimated that the business of 
his company's Oklahoma City and Kan- 
sas City offices has increased 50 per cent 
over 1924. 



C D. Struhle, of the Yale Theatre Sup- 
ply Company, returned Thursday from 
New York, Boston, Rochester and Chi- 
cago. Mr. Struhle looked over the new 
offerings on the equipment market while 
on his Eastern trip. 



C. H. Badger of the Stebbins Picture 
Supply Cornjoany has announced that he 
will have the new Motiograph reflecting 
arc lamp in stuck by October 1. The 
mw lamp offers the low amperage prin- 
ciples which it is claimed will effect a 
saving in current and carbon consump- 
tion. 



I In better business conditions in the 
exhibition field in this territory are per- 
haps best reflected in the increased de- 
mand for motion picture equipment, ac- 

■llllll!lllllllllll!llllllllllllini[||lllllllllllllll!ll!lllllllllini!lllllll[in!IIUttl!lll!llll|«||«|||||||(If||||!!lll!| 
| ASK 

I E. E. Frazier, Pittsburg, Kas., 1 
— He's bought three! 

| NOW- 

I THE NEW 

IreproducoI 

PL \YER PIPE ORGAN 



R. R. Gladish of the Rex Theatre, Hig- 
ginsville, Mo., has installed a new Gardi- 
ner velvet gold fibre screen. The in- 
stallation was made by the Yale Theatre 
Supply Company, Kansas City agents. 



R. G. Liggett, owner of the Gene Gaun- 
tier Theatre. Kansas City, Kas., has re- 
:ently installed a Reproduco Player Pipe 
Organ in his theatre, according to the J. 
W. Jenkins Sons' Music Co., Kansas City 
distributors. A Reproduco has also been 
installed in the Cantwell Theatre, Marce- 
iine, Mo., this company reports. 



The 1926 Slide 
Catalog Now Ready ! 
Ask For It 
KANSAS CITY SLIDE CO. 

15th & Tr.oost Kansas City, Mo. 



Now come two exhibitors from a small 
town with big town ideas. And these 
ideas are working out at the box office, 
according to J. H. Toler of the Yale 
Theatre Supply Company, whose firm 
has installed two Simplex machines of 
the latest type in Stonebraker and Heick's 
Allen Theatre, Allen, Kas. Allen is only 
a small town of some 300 persons, but 
the Allen is offering them the. best in 
pictures and presentation and this policy 
is working out at the box office, accord- 
ing to Mr. Toler. 



$2150 



omplete $300 Down 
$15 Weekly 
Your Old Organ in Exchange 

J. W. JENKINS SONS 

MUSIC CO. 

KANSAS CITY, MO. 

mil 



Mailing Lists 

Will help you increase sales 
) Send for FREE catalog giving; count] 

classified 



on thousands of classifl 




Business Concerns. 

a r 



imiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiMiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiniiiiiii 

= JlJSt f THE REEL JOURNAL'S MOFC f = 

i Starting* theatre equipment section Next Week* § 



+ , .._. + iTiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuMiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiT 

I 
I 



Wu 




HOPE-JONES 

UNIT ORCHESTRA 

I 
PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RODOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



+.— .. 



+ 



^ 


IL ' 




-iLo^jlJi . P 


iMijiwS"^^^' — ■ j saWM-^*** 

K»3sfifiG*i 





The record matinee crowd at the Royal Theatre here on Tuesday, August 18, 
hottest day in three years. This photograph was taken at five o'clock. "The Ten 
Commandments" during its three weeks run established a new record at Royal. 



Page Twenty 



THE REEL JOURNAL 



September 12, 1925 




EXPLOITATION 

IDEAS ^2 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



"Penny Matinee" Unique Part of El Dorado 

Greater Movie Season Campaign 



A "penny matinee", held at the El 
Dorado Theatre, in which children were 
admitted tor one cent and the proceeds 
turned over to the local ice and milk- 
funds was a unique part of the Greater 
Movie Season campaign used by Capitol's 
El Dorado Amusement Corporation, El 
Dorado, Kas. This company operates the 
El Dorado and Palace theatres. The stunt 
was rewarded with a newspaper story. 

Advertising in the newspapers, bill- 
boards, and stage and lobby decorations 
were used ten days prior to the "penny 
matinee". 

Publicity was given this affair by the 
ice and milk fund committees, who also 
assisted in ushering, ticket selling, and 
decorating the theatre. 

Another effective part of the campaign 
was a tie-up with several El Dorado con- 
cerns in which a page advertisement in 
the El Dorado Times was used, the thea- 
tre featuring the idea that "things are 
not as they used to be" and "Greater 
Movie Season brings greater pictures", 
while the other concerns brought out the 
fact that present day styles in clothing, 
lamps, and automobiles were far superior 
to those of other days. 

This exploitation was handled by Arthur 
M. Ford. 




The upper photograph is a part of the 
exploitation on "Broken Laws", an F. B. 
O. production, put over by John W. 
Creamer, Strand Theatre, Chillicothe, Mo 
The lower picture shows the manner in 
which Mr. Creamer decorated his box 
office for "Stop Flirting", a P. D. C. pic- 
ture. Both of these campaigns were de- 
scribed in full in this department last 
week. 



CEIUNO OF LOS&l Of! MARQUISE 




Ttim Qrey C/otti 
or Cheese Cloth 



Cut letters out of 
Red cloth or paper 
and paste o/i 



Packing box 

Otd ' electric On - 
file noisier I he nefter 

Hck screen wire 
ever top of box 
for safety 

6 inch Zeds to 
jt/o* air to come 
up underneath 



Here is an exploitation stunt that we 
consider a whiz. Theo. P. Davis, Man- 
ager of the Liberty Theatre, Parsons, 
Kans., created this stunt for the ex- 
ploitation of "The Tornado." Mr. Davis 
advises us that this stunt created a lot 
of attention. This idea can be applied 
to any picture. 



TIE-UP FOR "TROUBLE WITH 

WIVES," BY PARAMOUNT 

EXPLOITEER. 

Material for a tie-up with shoe stores 
or hosiery shops to advertise the Para- 
mount picture, "Trouble VVth Wives," 
may be obtained from Earl Cunningham. 
Exploitation Representative at the Kan- 
sas City exchange of Famous Players- 
Lasky Corporation. 

In the picture, Tom Moore is the 
proprietor of an exclusive shoe store. 
The number of scenes taken in this store 
and the fact that the styles of shoes 
carried in this store are also showri, 
present an excellent opportunity for a 
profitable tie-up with shoe and hosiery 
dealers. 

Style shows by the leading shoe stores 
of the town in which the picture is be- 
ing shown and window displays \>f 
hosiery and shoe dealers are suggested 
by Mr. Cunningham. 



CAMERON EXHIBITOR GIVES 
TICKET GOOD FOR 10c. 

*********** 

* TO OUR PATRONS * 

* This Ticket Good for 10c on One * 

* Adult Ticket * 

* ROYAL THEATRE * 

* Date * 

* (Good this date only) * 
*********** 

Tickets bearing this inscription are dis- 
tributed by A. E. Jarboe, manager of the 
Royal Theatre, Cameron, Mo., on nights 
which are usually poor or for shows which 
are considered poor attractions. Mr. Jar- 
hoc declares this bit of exploitation to be 
his best business getter. 



LIBERTY THEATRE, PARSONS, EX- 
PLOITS "WHITE FANG". 

Twenty card board posters, twenty 
children, and twenty dogs were success- 
fully used by Theodore P. Davis, man- 
ager of the Liberty Theatre, Parsons. 
Kans., in the exploitation of the F. B. O. 
production "White Fang". 

The card board posters carried the In- 
scription, "This Is 'White Fang's 1.000.- 
783rd cousin, hut he doesn't know it. Sec 
Strong heart, the Wonder Dog at the 
Liberty Theatre, Parsons, on (date)." 
These were carried by the kids, each one 
being led about town by a dog. 



Pathe Sends Free Mats 
on Shenandoah Scenes 



Pathe Exchange. Inc.. is distributing to 
exhibitors, free of charge, ad mats con- 
taining one and two column cuts for use 
in advertisements on the Shenandoah dis- 
aster news feature of Pathe News X<>. 73. 

The present newspaper space being 
given to the wreck of the Shenandoah, 
and the public interest in the matter, 
should make these mats valuable. 



EXTRA 

FIRST SCENES OF 



SHENANDOAH 1 



DISASTER 

Pathe News 



The one-column mat rent free to ex- 
hibitors as part of Pathe News service. 



September 12, 1925 



THE REEL JOURNAL 



Page Twenty-one 




\^f 



<i 'ill "'IIIHI ^'yp >* ! ■•» 

P^ST LOUIS 

FILM MARKET 



.3@r 



S. Lewis Buys St. Louis 
Theatres and Airdomes 



Sam Lewis, who operates the New 
Shenandoah Theatre, Broadway and 
Shenandoah avenue, St. Louis, swung two 
major realty deals during the past week 
when he purchased the New Shenandoah 
Theatre and Airdome property and also 
obtained the American Theatre, Twelfth 
and Barton street, and the adjoining air- 
dome. 

The American was operated by Joseph 
Wagner and seats about 700 persons. The 
airdome has accommodations for as many 
more. It is considered one of the best 
Day theatre properties in that section of 
the city. 

The New Shenandoah has been under 
lease to Lewis for some time. In realty 
circles it is reported that this deal ap- 
proximated $250,000. The property rents 
for $30,000 annually it is said. 

Along Picture Row gossip has it that 
Lewis has his eye on several other neigh- 
borhood bouses and that he will close 
deals on some of them within the next 
few weeks. 



P. D. C. IN NEW OFFICES. 

Producers Distributing Corporation is 
now in its beautiful new offices on the 
ground floor of the Plaza Hotel Building. 
The last of the moving was done Sunday, 
September 6. 

District Manager C D. Hill, who makes 
his headquarters in St. Louis, has bis 
office in the local exchange. He re- 
turns this week from a convention of dis- 
trict managers held, in New York. 



P .D. C. PICTURE IN RECORD. 

"Hell's Highroad", a Producers Dis 
tributing Corporation Cecil B. DeMille re- 
lease, established a new box office record 
at the Forum in Los Angeles, where the 
picture had its west coast premiere and 
where most of the big productions are 
given their public debut. 

The Leatrice Joy starring vehicle 
brought $2,218 to the box office Sunday, 
breaking the former record of $2,014 that 
has stood for some t'inc. 




The Cinderella, St. 
Louis, Reported Leased 

The St. Louis Amusement Company is 
said to have consummated the deal for 
the lease of the Cinderella Theatre owned 
by Freund Brothers. Details are not yet 
available but it is said to have been on a 
very substantial basis and the owners of 
the property will receive an excellent an- 
nual rental for their house. 

The Cinderella is one of the leading 
bouses of South St. Louis and greatly 
strengthens the St. Louis Amusement 
Company chain of neighborhood key 
bouses. 



"DELMAR" NOW "THE EMBASSY." 

The Embassy is the new name of the 
I lebuar Theatre, Delmar boulevard east of 
Kings highway, recently leased by Hec- 
tor M. E. Pasmezoglu to Maurie Stahl. 
The new owner concluded that a change 
in name would be the best means of let- 
ting the patrons know that the house 
was under new management. 



Theatre Changes in 

St. Louis Territory 

The following changes have taken place 
in the district served by St. Louis film 
exchanges, according to a letter from 
Harry Weiss, manager for First National 
Pictures, Inc., St. Louis: 

The Bell High School Theatre, Bell, 
Mo., is closed. The Barlow Theatre, Bar- 
low, Ky., is closed for remodeling until 
after September 12. 

Lulu DonabNon has sold the Grand 
Theatre, Salem, Mo., to G. B. Bates. 
Hector M. E. Pasmezoglu has leased the 
Delmar Theatre for a number of years 
to Mr. Maurie Stahl. Mr. Stahl took pos- 
session on August 24. The American 
Theatre, St. Louis, has been sold by Jos. 
Wagner to Ben Lewis, who took posses- 
sion on September 1. 

Tlu Rialto Theatre, Altamont. 111., is 
opening up on Thursday and Friday 
nights. This policy was started Septem- 
ber 3 and 4. 



The sudden change from the outside 
temperature of 95 to 98 degrees to the 
artificially cooled atmosphere of the 
Lyric Theatre, 114 North Sixth street. St. 
Louis, proved too much for Ernest 
Scherler, 43 years old, of Cleveland, Ohio. 
who collapsed on entering the theatre, 
and was taken to the city hospital. 



J. M. Ensor is repairing his Crescent 
Theatre. 118 West Second street. Little 
Rock, Ark., and has had plans prepared 
for a new bouse at 2618 East Sixth 
street. Contractors have submitted bids 
on the latter proposition. 



BRIGHT BITS 

and 

NEWSY NOTES 



( onstruction ot Springfield, Ill's., new 
theatre to be erected on Grand, between 
St li and 9th streets, will get under way 
soon. Contracts were let the past week. 
O'Shea Brothers, 1214 East Jefferson 
street, are the general contractors. The 
house will measure 65 by 115 feet and it 
is reported it will cost $250,000. Theodore 
(nay, South Eleventh street, Springfield, 
is the owner. 



The contract for Sullivan, Ill's., new- 
theatre has been awarded to Hagerman 
& Harshman, local contractors. It will 
be one story, 40 by 70 feet and cost about 
$50,000. 

Herbert J. Krause, manager for Para- 
mount, has closed a contract with the 
Rodgers chain for the entire Paramount 
program for 1925 and 26. The houses 
affected are located in Cairo, 111., Poplar 
Bluff, Mo., Anna, 111., Carterville, 111., and 
Caruthersville. Mo. 



"The Iron Horse" played to wonderful 
business throughout its run at the Skouras 
Brothers bouses despite that the tempera- 
ture was at record heights almost every 
day. The range was from 95 to 102 de- 
grees but the houses played to capacity 
despite the weather. 



Leslie Mace and Paul Haynes of the 
First National sales staff were on the 
sick list during the past week. 



Lulu Donaldson has sold the Grand 
Theatre at Salem. Mo. C. P. Bates is the 
new owner. 



The Barlow Theatre. Barlow, Ky., is 
being remodeled and repaired. 



The Eureka, Eureka, Mo, has been 
closed. 

T. W. Sharp of Little Rock. Ark., plans 
lo build a new theatre at Prospect and 
Beech avenue, Pulaski Heights, leading 
suburb of Little Rock. The plans call 
for a building 40 by 140 feet. It will 
contain a balcony and stage of nice size 
for road shows and the like. It will cost 
about $25,000 exclusive of equipment. 



The Rialto Theatre, Altamont, 111. has 
adopted a policy of two nights per week. 
Thursday and Friday. September 3 and 
4 were the opening nights under the new 
plan 



Page Twenty-two 



THE REEL JOURNAL 



September 12, 1925 




BOX»OFFICE 




FILM BOOKING OFFICES. 



Judgment of the Storm, Geo. Hacka- 
throne. — Clean; not so very interesting; 
but good.— Conception Parisli Hall, Con- 
ception Parish Hall, Conception, Mo. 

Trigger Finger, Bob Custer. — A real 
good western star. 100 per cent enter- 
tainment. — F. A. Robinson, LeRoy, Kas. 

Flashing Spurs, Bob Custer. — Another 
good one from Bob Custer. Went over 
good. — F. A. Robinson, LeRoy, Kas. 

Cloud Rider, Al Wilson.— 100% enter- 
tainment. Al Wilson doing some great 
stunts. Also wonderful photography. 
These kind of pictures are a good change 
of entertainment. — F. A. Robinson, LeRoy, 
Kas. 

O. U. West, Lefty Flynn. — Good enter- 
taining western. Well liked by our pa- 
trons. — F. A. Robinson, LeRoy, Kas. 

White Fang, Strongheart — A splendid 
dog picture, with real, outdoor scenery. 
Also a very good story by Jack London. — 
F. A. Robinson, LeRoy, Kas. 

Breed of the Border, Lefty Flynn.— 
(.odd action western. Patrons like Lefty 
Flynn. — F. A. Robinson, LeRoy, Kas. 

The Air Hawk, Al Wilson.— An excep- 
tional aeroplane picture with some un- 
usual aeroplane stunts. Went over big. — ■ 
F. A. Robinson, LeRoy, Kas. 

The Bandit's Baby, Fred Thomson. — 
Thomson is always good. This pleased 
100 per cent. Nuf sedl— W. O. Doyle, 
Capitol Theatre, Huntsville, Mo. 
FIRST NATIONAL. 

I Want My Man, Milton Sills.— Beyond 
a doubt the best audience picture released 
by First National in months. Everyone 
phased and favorable comments many. — 
Henry Tucker, Tucker, Liberal, Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — Picture went over great. Pleased 
100%. Print good.— C. E. Sherman, 
Haven Community, Haven, Kas. 

A Son of the Sahara, Claire Windsor. — 
Splendid picture. More compliments on 
this one than any other picture played 
for a long time. Print and advertising 
good. — Geo. Leathers, Strand. Mt. Vernon, 
Mo. 

Boy O' Mine, Benny Alexander. — Good 
picture. Print and advertising good. — 
Geo. Leathers, Strand, Mt. Vernon, Mo. 

Secrets, Norma Talmadge. — A nice pic- 
ture that pleased. Print good. — A. R. 
Miller, Pastime. Grenola, Kas. 

Penrod & Sam, Benny Alexander. — 
Picture was well attended and in general 
exceptionally well liked. It was also a 
financial success. Print and advertising 
good. — M. D. Oestreisher, Bucyrus School, 
Bucyrus, Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — I can take the pleasure to say that 
this picture is much better than the av- 
erage, and as good entertainment as any 
exhibitor will find to please his patrons. 
Print and advertising excellent. — E. 
Crawford, Y. M. C. A., Ft. Leavenworth, 
Kas. 

The Silent Watcher, Glen Hunter. — A 
fine picture. Print fine. Advertising 

I.— S. M. White, American, Keytes 

villi-. Mo. 



Born Rich, Claire Windsor. — Surpris- 
ingly good. Pleased good houses. Print 
and advertising O. K. — Geo. E. Planck, 
Sedalia, Sedalia. Mo. 

The Age of Desire, Buster Collier, Jr. 
— This has everything in it to make a 
good picture. Good story, clean in every 
respect and real acting. Ran "Balloonatic" 
with this one which made a No. 1 pro- 
gram. Print and advertising good. — F. H. 
Sullivan, Miami Auditorium, Miami, Mo. 

The Sea Lion, Hobart Bosworth. — The 
Sea Lion was splendid, short but full of 
action. Print good. — Cozy, Granby, Mo. 

Painted People, Colleen Moore. — A good 
picture that pleased. Good attendance. 
Print and advertising good. — W. A. Haw- 
kins, Pollock, Pollock, Mo. 

Torrent, Owen Moore. — A good picture 
which portrays more truth than fiction. 
Just the sort of a picture for a small town. 
Print fair. Accessories good. — M. M, 
Wilson, Opera House, LaCrosse, Kas. 

Love Master, Strongheart. — A very fine 
picture with excellent scenery. Had many 
favorable comments on this one. Have 
not had a poor picture from First Na- 
tional this year. Print and advertising 
good. — M. M. Wilson, Opera House, La- 
Crosse, Kas. 

Circus Days, Jackie Coogan. — Better 
patronage than usual, although there was 
a tent show for opposition. Print good. — 
A. Stobaugh, Star, Sumner, Mo. 

Sally and Desert Flower, Colleen Moore. 
— Can't say enough about these 100% all 
around. — H. J. Thacher, Lyric, Abilene, 
Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — Fine comedy, did a nice business on 
it. Print good.— G. E. Shilkctt, Rex, Jop- 
lin, Mo. 

The Knockout, Milton Sills. — Good pic- 
ture. Print and advertising good. — Glen 
W. Dickinson, Bowersock, Lawrence, Kas. 

Her Reputation, May McAvoy. — A 
dandy. Women will thank you for this 
kind. Story well knit, actors sincere. Not 
much comedy to it but clean and Miss 
McAvoy is very charming. There's some- 
thing doing all the time. — F. S. Shonyo, 
Gym, Bushton, Kas. 

Flowing Gold, Milton Sills. — A picture 
with a fine plot; at times very exciting. — 
Conception Parish Hall, Conception, Mo. 
METRO-GOLDWYN-MAYER 

Revelation, Viola Dana, Monte Blue. — 
Another foreign picture that did not mean 
anything at the box-office. And they 
will never quit making them until we quit 
buying them. Reports from other exhib- 
itors on pictures of this kind will help to 
keep some one else from getting stung. — 
H. V. Ritter, McDonald Theatre, \l ■ 
Donald, Kans. 

PARAMOUNT. 

Sinners in Heaven, Bebe Daniels and 
Richard Dix. — A very good picture. 
Pleased 90 per cent. — P. P. Groli. Pecu 
liar, Peculiar, Mo. 

Lily of the Dust, Pola Negri. — A good 
picture. Pleased 75 per cent. — P. P. Groh, 
Peculiar, Mo. 

The Female, Petty Compsen. — Pleased 

a good audience, Print and advertising 

1. -IV P. Groh, Peculiar, Peculiar Mo 



Empty Hands, Jack Holt. — A fine pic- 
ture. Pleased about 90 per cent. — P. P. 
Groh. Peculiar, Peculiar, Mo. 
UNITED ARTISTS. 

The Girl I Loved, Charles Ray. — A good 
comedy. — Conception Parish Hall, Con- 
ception, Mo. 

Way Down East, Richard Barthelmess. 
— A great picture; a few times a little 
bit suggestive, but can be overlooked. — 
Conception Parish Hall, Conception, Mo. 

Disraeli, (,corge Arlis. — Very clean and 
interesting; but an English political plot. 
—Conception Parisli Hall, Conception, 
Mo. 

UNIVERSAL. 

Straight Through, William Desmond. — 
This is nothing more than a lemon. Noth- 
ing to it. — T. T. Bailey, Princess, Stan- 
berry, Alo. 

WARNER BROS.-VITAGRAPH. 

My Man, Patsy Ruth Miller.^Good. 
Pleased all who came. — W. O. Doyle, 
Capital Theatre, Huntsville, Mo. 

The Man Next Door, Earl Morrison. — 
A very good and clean comedy. — Con- 
ception Parish Hall, Conception, Mo. 

Cornered, Marie Prevost. — A fine, deep 
crook story. — Conception Parish Hall, 
Conception, Mo. 

Find Your Man, Rin-Tin-Tin. — A dog 
story. Young and old will like this pic- 
ture. — Conception Parish Hall, Concep- 
tion, Mo. 

The Lighthouse by the Sea, Rin-Tin- 
Tin. — A dandy picture for all ages; very 
clean and extremely interesting. — Con- 
ception Parish Hall, Conception, Mo. 

On the Banks of the Wabash. — Full of 
thrills; a little slow in the beginning, but 
with a great end. — Conception Parish Hall, 
Conception, Mo. 

STATE RIGHTS. 

Coyote Fangs, Jack Perrin. — Good west- 
ern. Played to full house. — H .L. Muel- 
herger, Eagle, Edgewood, 111. 

Super Speed, Reed Howes. — Good com- 
edy. Full of action. Had good crowd. 
Pleased 100%. Book it.— H. L. Muelber- 
ger, Eagle, Edgewood, III. 

Rider of the Sand Storm, "Big Boy" 
Williams. — Book it and clean up. One of 
the best western comedies I ever saw. A 
scream all the way. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

Butterfly Range, Neal Hart.— Good 
western. Some good action. Ran it to 
about 75% house at 10 and 25.— H. L. 
Muelberger, Eagle, Edgewood, 111. 

The Fighting Ranger, R. Miller. — Good 
action picture. Played to capacity house. 
Small town, had 225 patrons on this pic- 
ture at 10 and 25. — H. L. Muelberger, 
Eagle, Edgewood, 111. 

The Passion Play, All Star. — Good re- 
ligious play. Life of Christ. Handle it 
with good sacred music. Showed to ful 
house at 10 and 25. — H. L. Muelberger, 
Eagle, Edgewood. 111. 

Three O'Clock in the Morning, Con- 
stance Binney. — Good, interesting. — Con- 
ception Parish Hall. Conception, Mo. 



turn 




September 12, 1925 



THE REEL JOURNAL 



Page Twenty-three 



1 



Two cents per 
word payable In 
advance. No nds 
accepted for le*a 
than 50c. 



THE 

SELLS 



.112 Ozark Bide. 



Kansas i'itv. Mo. 



IIAXNEHS. SIGNS, SHO-CAHDS 
Just to .show you what dandy work 
yon, yourself can do with our simplified 
air system, we will make you a six foot 
banner, elotli, for 50 eents. any woriMna. 
one day serviee, e. o. d. if desired. 
HUME COI.OR-SIMI.W SYSTEM 
Idle Hour Theatre Hide. Seymour, Mo. 

Ctf— 8-29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything- we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO Ha 7735 



CLEARING HOUSE 

BUYS 



Second Hand lOiiulpnieiit, Seats, Projectors, 
Screens, Pianos, Organs, Theatres nnd Mis- 
cellaneous Articles, 



Hates for other g 
spaces furnished =e 
on request. g| 



xylophone: for sale. 

Owner died. Regular y:tU0 "Deagan" 
make, sale price $".">. Hedse Furniture 
Co.. Manhattan, Kas. — ( :lt. :i-2(i, 

Electric sign, "Lyric", donble faced with 
lamps, tost $100. (ash $50. Large As- 
bestos curtain on roller, first class shape. 
Itedington Co., Scrantoii, Pa. — P3t, *J-2<>. 

Wanted — Kxlierienced piano player for 
theatre orchestra; two shows a night; 
steady position if you can handle the job. 

Address Opera House, Jamestown. X. I) 

Pitt, Jl-^'tJ. 

FOB SALE. 
SO or 00 opera chairs, in good condition; 
one good booth for two machines; one 
good motiograph machine with head Just 
rebuilt; one lot of stage curtains and 
"ings; cheap if taken at once. White 

Way Theatre, Le Hoy, Kas., Box 127 

P2t, 0-19. 

THEATRE SEATS WANTED 
Want 1,500 used opera chairs; will pay 
cash for seats in good condition. What 
have your Send full particulars and de- 
scription for quick action, also state price. 
Box 14, care The Reel Journal. Ctf 

FOR SALE— $250. A-l Electric PoTp 
Corn Machine, used one month, $195; one 
Big Electric Art Glass sign, $150 new. 
sale price $50. A. E. Jnrboe. Cameron, 
M<> Ctf, 9-5. 

USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
ond hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Box .1. F.. care The Reel Journal Ctf. 

Violin leader at Liberty; 20 years ex- 
perience, all lilies. Prefer picture house 
playing night shows only. A first class 
musician for a reasonable salary. Library 
Double Alto. Ed. Koch, General Delivery. 
Kansas City. Mo Pit. 9-12. 

WAXTED — Experienced motion pieture 
installation and repair man. Must be able 
to repair all makes of motion picture ma- 
chines as well as understand the installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 
Company. 715 Wells St., Milwaukee, Wis.— 
C:tt. 9-20. 

GUARANTEED— % H. P., 110 volt, 00 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair nnd rewind electric motors and gen- 
erators, etc. Bargains on eleetFie fans. 
General Distributing Co., Security Storage 
Bldg., Duluth, Minn. — COt — 8-30. 

Be Sure to Get 
BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 



BARGAIN BANNERS — Hand painted, a 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One day 
service. Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. ISth St.. Kansas City, Mo. 
— tf. 



SALESMAN WAXTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
:::; 1-3% commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make good salary. A 

I anxa for a good salesman. Apply in 

person to The V. S. Slide Co., 14 E. S<h 
St.. Kansas City, Mo. — Ctf. 



WW T 


01) — Used veneer theatre chairs* 


also two 


>l:t/il.i Projector's units; must be 


practical 


> like new. L. D. Metcalf, Grand 


Theatre, 


Ash Grove, Mo. 



READ THE 
CLASSIFIED ADS 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Lot Angeles, Calif. 



Heralds, 
Throw- A ways, 
Programs 

and all kinds of 
small theatre 
printing at 4 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 



r- 1 77-e t — 7 



KETP0NE 

\ rVe» / 

19th and Wyandotte Streets 
Kansas City - Missouri 



a** 




_sas.City x 

Engravings 
ColorplateCo 

8'1-and Walnut - Kansas Citv 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

on time ser via 



(^Uua'aaIJii«xrir 




Everything for Band and Orchestra 



Buesoher Hand Instruments, Vega Banjos. I <l<vi K Drums 
nnd Trans. Dengen Bells anil Xylophones, Violins and 



WE SELL, 



Supplies. 

EXCHANGE AND REPAIR ALL MAKES. 



Write or send instrument for free esti iate 

BAND AND OHCHESTBA MUSIC 

Latest Popular, also Fischer, Sohirmer, Barnhouse, Fillmore 

etc. Sample Parts, Catalogs and Musical Booster 

Magazine sent FREE. 

1028 Grand Avenue, 
KANSAS CITY, .MO. 



CRAWFORD-RUTAN CO. 



^Sigclur 
Qixtalaf- 

BAND AND 
ORCHESTRA 
INSTRUMENTS 

PnifessionaJPritts 



'CWlKTchlij' 



SSK TICKETS 

PRICE 60c PER ROLL [j& T » Y ] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c, 10c, 15c, 20c, 25c, 30c, 35c, 40c. SOc and "ADMIT ONE" 

BEST GRADE ROLL TICKET, lin. x 2in. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 
Write for Prices and Samples of Special Primed Roll and Folded Tickets 

UNITED STATES TICKET CO.. TUBr 



In a Sensational George Hill Production 

Screened in the Royal Gorge of Colorado 




-with 

MONTE BLUE 

VERA REYNOLDS 
WILLARD LOUIS 

Directed by GEORGE HILL 

Adaptation and scenario by Darryl Francis Zanuch 




MRNERBROS 

Classics of the Screen **? 



WARNER 

forty 

The Limited Mail 

The Wife Who Wasn'tWanted 

His Majesty Bunker Bean 

Below the Line 

Bobbed Haii 

The Man on the Box 

The Pleasure Buyers 

Red Hot Tires 

Seven Sinners 

Satan in Sables 

Rose of the World 

The Clash of the Wolves 

Three Weeks in Paris 

Lady Windermere's Fan 

The Sea Beast 

Hogan's Alley 

The Love Toy 

The Fighting Edge 

The Golden Cocoon 

The White Chief 

His Jazz Bride 

Compromise 

Why Girls Go Back Home 

The Sap 

The Night Cry 

Nightie Night Nurse 

Broken Hearts of Hollywood 

Hell Bent for Heaven 

The Vengeance of Durand 

The Passionate Quest 

The Honeymoon Express 

A Hero of the Big Snows 

The Cave Man 

Barriers of Fire 

Silken Shackles 

The Gay Ones 

The Inevitable Millionaires 

The Social Highwayman 

The Little Irish Girl 



^= 



Tfoe cfilm c trade tyaper of the Soutftuf&st, 



WB^iSS^lSJPCP; 



TITLE AND STARS 
THAT WILL DRAW. 
RETTER BOOK NOW. 



THIS WILL "ROUND UP" 

THE PEOPLE TO THE 

BOX OFFICE 



HURRAH! 

HERE 

COMES 

THE 
CIRCUS 



YIPPY! 
RIDE 
'EM 
COWBOY 



A Rip Roaring 
Romance of tke 
Cow Country 
and a Circus 



WA 



Jack Mulhalland Helen Ferguson 

Pafneserial 

=®= 

Wild riding, straight shooting, rope spinning cow-punchers! Broncho 
busters! Bulldoggers! Acres of Big Top Tents! Lumbering elephants! 
Blaring bands! Bareback riders! Capering Clowns. 

All the tremendous resource of the Miller Bros, famous 101 Ranch, 
Real Wild West and Great Far East Shows help to make this a gripping 
panorama of breath taking action in its true atmosphere. 

Pathe Exchange, Inc. 



Kansas City — 111 W, 17th S< 
W. A. Rppenun, >lsr. 



St. Louis — 33KI Olive St. 
T. G. Meyers, Mgr. 



Year 



SEPTEMBER 19, 1925 a J 

Published Everv Saturday by 
REEL JOURNAL PUB. CO. >^ 



_ 



. 


IT 


BOwctui 



YE MOVIE ROW GOSSIP 

(With Apologies to K. C. B.) 




HE WAS a little exhibitor. 

* * * 

FROM THE ' sticks." 

* * * 

WITH A 230 seat house. 

* * * 

SOMETIMES HE paid in advance. 

* * * 

MORE OFTEN he had to be C. 0. D.'d. 

* * * 

AND EVERY exchangemen knew. 

* * * 

HE WAS always a step ahead of the sheriff. 

* * * 

BUT WITHAL a decent sort of chap. 

* * * 

STRUGGLING AGAINST big odds. 

* * * 

HE HAD just bought the old Westerns. 

# * * 

AT A price— well it couldn't be lower. 

* # * 

AND WHILE signing the contracts his eyes 

would steal. 

* * * 

IN A sort of wistful manner. 

* * * 

TO THE posters on the wall. 

* * * 

OF "DRUSILLA" and "KEEPER OF THE 

BEES." 

* * * 

AND THE Laura Jean Libbys. 

* * # 

AND THEN he opened up. 

* * * 

IN A half hesitant manner. 

* * * 

"I WISH — I wish, Mr. Churchill. 

* * * 

'I COULD afford those big pictures. 

* * * 

"I KNOW what the Emory Johnsons. 

* * * 

"AND YOUR other big specials. 

* * * 

"DID ALL around me last year. 

* * * 

'AND I know the Gold Bond productions. 

* * * 

"WOULD HELP put me back on my feet. 

* * * 

"I HAVE got to do something this winter. 

* * * 

"I AM afraid I can't hold on. 

* =H * 

'MUCH LONGER the way I have. 



"IT'S GETTING tougher and tougher. 

* * * 

AND HIS voice died away. 

* * * 

AND IN his eyes there came. 

* * * 

A FAR away look — a look of one. 
WHO HAS suffered and endured. 

* # # 

AND I said nothing, but thought much. 

* # * 

AND A half hour later. 

FOUND THE gentleman from the "sticks." 

* * * 

BIDDING ME good bye. 

* * * 

WITH A grateful look I shall not forget. 
AND PACKED away in his pocket. 

* * * 

WAS A contract for "DRUSILLA." 

* * * 

AND "KEEPER OF THE BEES." 

* * * 

AND CERTAIN other well-known pictures. 

* # * 

AT PRICES— well I knew. 

* * * 

THERE WOULD be much explaining. 

* * * 

TO DO to the home office. 

* * * 

AND AS the door closed upon him. 

* # * 

I GAZED at the fat pile of contracts. 

* * * 

FROM HOOPER and JENCKS and other 

first runs. 

* * * 

STACKED HIGH on my desk. 

* * # 

AND I thought of my little friend. 

* * * 

AND HIS 230 seat theatre. 

* * * 

AND THE incongruity of it all. 

* * * 

AND I realized the job of a film man. 

* # # 

HAS ITS compensations. 

* * * 

AND THEY'RE not all big circuit contracts. 

* * * 



I THANK you. 








^Aia 



Here's Mirth for the Nation! 
AL CHRISTIES 

Laugh Sensation 



from the stage farce by 

MARY ROBERTS RHINEHART and 
AVERY HOPWOOD 

Directed by Scott Sidney 




IT TAKES A WEEK TO LAUGH 
IT OFF! 

Aggravated by aunt — syncopated by 
smallpox — pursued by police — besieged 
by a burglar — scared by a spiritualist — 
dogged" by a divorce. 

Unquestionably the fastest moving 
comedy yet to appear on the screen. 



Write or wire for dates or for salesman 
to call. 



WITH 

LILLIAN RICH 

and all-star cast 



uiira iniiiiiiiiTii 






Producers Distributing Corp. 

KANSAS CITY— 111 West 18th St. OKLAHOMA CITY— 108 S. Hudson ST. LOUIS— 3312 Lindell Blvd. 
C. A. SCHULTZ, Branch Manager E. S. OLSMITH, Branch Manager. L. A. LA PLANTE, Branch Manager. 



A gfreat audience 
picture with a splendid 
box-office title/ 

C.Qatdnet Sudwtuu 
Sensational Photodrama 



"I p CARRIAGE FAJtf 

mk KM W 'JM Hk Vint ion Picture News savs: 




Motion Picture News says: 

"Class" from beginning to end— is 
going to make everyone sit up and take 
notice — should be a real business get- 
ter — 

Exhibitors Trade Review says 

Will be a good drawing card where- 
ever it is shown — 

Motion Pictures To- Day says: 

This looks like a good box-office bet 
— we fancy the masses will eat it up- 
New York Telegraph says: 

Holds attention from beginning to 
end — 

New York Times says: 

Contains surprise after surprise- 
unusually good entertainment — 



An F. B. O. Gold Bond with 

JACQUELINE LOGAN 
CLIVE BROOK 

and an excellent cast 
Directed by John Tnce 

Distributed by 

Film Booking Offices 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 



127 So. Hudson, Oklulmmu <'i 
!S:tO Union Av.. Memphis, T I 



Exclusive Foreign Distributors 

H.-C Export Corporation 

723 Seventh Avenue 

New York 

PBO Plt*u£"l.MH.H 

USFnctlticliMMM*: Berlin 

Ceraun) 



1> \ibu* it London 



Kifjf * Kun 



SINGLE REELS 

that Pay at the Box-Office 



Do you book your single-reel subjects as "fillers," or do 
you make them add to your patrons' entertainment 
and to Your Profit? For the Showman who uses 
single-reel subjects to build up better programs and 
make more money, Educational offers an especially 
strong program for the new season. 




24 new one-reel 

Cameo 
COMEDIES >■/ 

with CLIFF BOWES and other stars 

The best single-reel rough-and-tumble 
comedies on the market, by the verdict 
of exhibitors who have been showing 
them for three years. 





26 new one-reel 

T^elix fke Cat 

Animated Cartoons by 

PAT SULLIVAN 

Felix boasts many thousands of friends 
who pay their money to see him with- 
out looking at the rest of the bill. He's 
sure-fire added profit for you. Better than 
ever, now that he's with Educational. 



12 new one-reel 

LYMAN H. HOWE'S 
HODGE-PODGE 

Some Sense and Some Nonsense 

Packed with more new ideas than can 
be found in any other novelty subject 
on the screen. 




KINOGRAMS 

The NEWS REEL Built like a 

Newspaper 

Released twice a week 



ff (SkiuA^aticrnal U tctLiA.nA^ 



"THE SPICE OFTHE PROGRAM" 



Member, Motion Picture Producers 

and Distributors of America, Inc. 

Will H. Hays, President 



EDUCATIONAL 
FILM EXCHANGES, Inc. 



&/06 



■euu.±K&-*v<L 



UTIONAL FILM EXCHANGE, INC. 



C. F. SENNING, Manager. 



130 WEST 18TH ST., KANSAS CITY, MO. 



i *»«e mx 



THE REEL JOURNAL 



September 19, 1925 




UNIVERSAL BUYS MORE 



BEN SHLYEN 

Publisher and Editor 
C. C. Tucker, Aav. Mgr. 

Circulating in Missouri 
Kansas. No. Oklahoma 
No. Arkansas, "West 
Kentucky. West. Ten- 
nessee, So. Illinois anil 
S. W. Indiana. 

Every Saturday by 
HEEL JOURNAL 

PUBLISHING CO. 
Manufacturers Exeliangr "^ 

Kansas City, Mo. 



fiood Policy 

Cool weather usually means bet- 
ter business. But better business 
is only as big as you make it. Now 
that your patrons, who have been 
vacationing are beginning to come 
back to you. they want to be wel- 
comed. 

Let them know that you appre- 
ciate their return. It doesn't cost 
a thing — just a smile, a cheery wel- 
come and a little extra courtesy. 
You'll be surprised how far this 
will go to make more regular pa- 
trons for you. 

And, incidentally, if the waning 
business during the summer has 
caused some laxity in keeping up 
the appearance of your house, get 
out the brush and paint can and 
brighten things up a bit. Let the 
front of your house, at least, be a 
glowing welcome to old patrons re- 
turned. 

Fewer Bad Prints 

It is gratifying to note the al- 
most complete absence of reports 
of poor prints in the Box-office Re- 
ports published each week in The 
Reel journal, and too, that few 
complaints have been made by 
either exhibitors or exchangemen. 

The condition of film is a matter 
of serious concern to everyone in 
the film business. The exchange- 
man should do his part to see that 
the film is thoroughly and care- 
fully inspected and kept in good 
condition; and the exhibitor should 
not overlook his duty to keep his 
projection equipment in such con- 
dition that it will give no unneces- 
sary wear to the film. 

A good print is just as essential 
as a good story. If a print is bad. 
the picture, no matter how good, 
lo rs its value. 



Deals Closed For Sears Circuit and 
Apollo; Capitol Deal Off. 



Official announcement is made by 
Charles T. Sears of the sale of his thea- 
tres in Western Missouri to the Universal 
Pictures Corporation, with which com- 
pany Mr. Sears has become associated as 
general manager of Universal theatres in 
the Kansas City trade territory. The 
deal, however, did not include the pur- 
chase of the property, which Mr. Sears 
still owns. 

The houses involved in this deal are 
Lyric, Boonville, Mo.; Star, Nevada, Mo.; 
De Graw, Brookfield. Mo., and Audito- 
rium, Marshall, Mo. The consideration 
for this purchase was not made known. 

A surprise announcement is the pur- 
chase by Universal of the Apollo Theatre, 
Kansas City suburban house, at 33rd and 
Troost avenue which was taken over Sun- 
day. Martin Finkelstein will remain as 
manager of the house. The policy will 
be changed somewhat and it is believed 
the Apollo will be converted to a first 
run house. 

Mr. Sears, who returned from Xew 
York Friday of last week, also reported 
that the deal with Capitol Enterprises 
for the purchase of their circuit is off. 
Sam Harding, president of Capitol, could 
not be reached for a statement. Mr. 
Sears expressed little belief that Uni- 
versal will resume negotiations with Capi- 
tol. 



Liberty Theatre Owner 
Arrested for Sun. Show 



C. R. Wilson, his wife and the opera- 
tor of the Liberty Theatre, Liberty, Mo., 
were arrested for having a show Sun- 
day in defiance of Liberty's Sabbath day 
closing law. 

Sunday the pastors of the Presbyterian, 
Baptist and Christian churches de- 
nounced Sunday shows, while Wilson was 
playing to a good sized house. 

When the case comer, before the po- 
lice court on September 23, Mr. Wilson 
will demand jury trial, he said. There is 
no state Sunday amusement law in Mis- 
souri. 



O. K. Mason Reopens 

House at Winfield 



The Xew- Regent Theatre. Winfield, 
Kas., one of the houses in the O. K. 
Mason chain, had a special opening Mon- 
day night after having been closed for 
remodeling. A number of Kansas City 
exchange men attended this opening of 
the New Regent. 

1. S. Campbell is amanager of the 
theatre. 



INDEPENDENCE HOUSE TO DICK- 
INSON. 

i. Irnn Dickinson has added the Elliott 
and Electric theatres in Independence. 
Mo., to his chain of theatres in this ter- 
ritory, it was reported following consum 
mation of a deal last week. The Dickin- 
son ciri nit now controls all three hide 
lendcnce theatres, the Lewis Theatre hav- 
ing been acquired some weeks ago. 



NATIONAL TIE-UP SECTION ON 
"THE FRESHMAN." 

In this issue is published a National 
Tie-up Section on "The Freshman", 
Pathe feature starring Harold Lloyd. 
This section contains many exploita- 
tion ideas and tie-ups with nationally 
advertised goods. It brings to the ex- 
hibitor many ways in which he may 
profitably exploit "The Freshman" at 
little or no cost. Every exhibitor who 
has booked or is contemplating booking 
this production, should read the Tie- 
up Section with particular interest. 



Moberly House Opens 
Sunday; Mgr. Arrested 



With the selling of the first ticket Sun- 
day afternoon, the manager of the Mob- 
erly. Mo., theatre, who wished to make a 
test case of that city's Sunday closing law, 
was arrested to be tried in police court 
later in the week. 

While city authorities say the house 
will remain closed if they have to get out 
an injunction, the manager continued the 
show throughout the day he was arrested 
and that night, and announced that he 
will he open the following Sunday. 



Mrs. Karr, Monett, Buys 
Three More Theatres 



Mis. H. I.. Karr of Monett, Mo., has 
purchased the Gem Theatre at Cassvillc. 
Mo., the Star Theatre at Exeter, Mo., and 
the Cozy Theatre at Seligman, Mo., and 
will take possession Saturday. 

These with the Strand at Pierce City 
and tin. Gem at Monett, make five shows 
in the Karr string. 

H. L. Karr will manage the entire 
string and will buy for all five theatres 
at the Gem Theatre, Monett. Mo. 



F. B. O. TO HAVE OWN BUILDING. 

Film Booking Offices is planning to 
have its own building, the proposed site 
for which is just north of the Educa- 
tional Film Exchange on Wyandotte 
street. Plans have not definitely been 
decided upon, but it is believed that con- 
struction will begin immediately so that 
the ^ew building will be ready for occu- 
pancy by the first of the year. 



BURFORD THEATRE ROBBED. 

One thousand dollars was stolen when 
the safe at the Burford Theatre. Arkan- 
sas City. Kas.. was blown open with the 
use of nitroglycerine Sunday night. The 
Burford is one of a chain of four theatres. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the_ only 

reliable aid you can give your musicians 

to help put the picture over. 



At Dubuque, Iowa 



Good 
Showmanship! 



Majestic Theatre. Remodelled and redeco- 
rated. Under new management. Nate Rosenthal 
of Chicago. Man of new ideas. Forceful. Vig- 
orous. Intends giving Dubuque splendid enter- 
tainment. 

Opens Sunday, September 20th. All plans 
set. Ran half-page ad last Sunday. Here's part 
of it: 



'T'HIS theatre is honored to announce for presentation 
^ in the coming months the celebrated Metro-Goldwvn- 
Mayer pictures. As well as others of this company now 
in the course of production at the Metro-Goldwyn- 
Mayer studios in Culver City, California — the largest 
studios in the world. 

THE public, by its approval, has designated the Metro- 
Goldwyn-Mayer films as the finest of all screen en- 
tertainment. In which appear the stars that audiences 
delight in seeing, directed by the most talented of photo- 
play genius. "Ben Hur" is a Metro-Goldwyn-Mayer 
picture. 

IX the -*ame spin! that we have selected for our pa- 
trons Metro-Goldwyn-Mayer pictures, the greatest of 
all photoplay diversion, so will these screen plays en- 
joy a fitting presentation of beauty and artistry in this 
theatre for the delectation of our audiences. 



The Majestic Opens Sunday With 

LON CHANEY in 
"The Unholy Three" 

A Metro-Goldwyn-Mayer Picture. 



That means a rousing send-off! To a great 
season. 



Dubuque. Iowa, is no different from any other town. It deserves and will appreciate good pictures. 

the Majestic selected the best. That's good showmanship. 



CHAS. WERNER 

Resident Manager, 

3328 Olive St., 

St. Louis, Mo. 



"The Talk of the Industry" 



). E. FLYNN 

District Manager, 

St. Louis. 



So 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 



Page Eight 



THE REEL JOURNAL 



September 19, 1925 



CAREY NOW WITH PATHE. 



Elmer Pearson and Charles Rogers Sign 
for Western Series. 



No Sunday Shows 

for Moberly, Mo. 



Harry Carey will be featured in a 
series of Western features according to 
the terms of a contract just signed be- 
tween Elmer Pearson of Pathe Exchange, 
Inc.. and Charles R. Rogers, producer of 
the Carey films. 

Universal City, California, will be the 
scene of Harry Carey production activi- 
ties under the personal direction of 
Charles R. Rogers, using the same or- 
ganization that has been making Carey 
pictures for Hunt Stromberg. 

"Riders of the Deserts", adapted from, 
the story "Buck Up", written by Basil 
Dickey and Harry Haven, will be Carey's 
first feature Western for Pathe. 



Moherly. M»., is still without Sunday 
shows. 

The City Council. September 10. lacked 
one vote of the needed six to override 
the veto of Mayor I. M. Jeffreys of the 
bill repealing the Sunday closing ordi- 
nance. 

J. W. Cotter, owner of the Fourth 
Street Theatre plans to carry the fight 
into the courts. He announced he would 
open for business Sunday, September 13, 
so that Chief of Police Flemming could 
arrest him for violating the closing ordi- 
nance. 



Whelan to Exploit "The Novelty Newsreel 

Freshman" at Royal Released September 14 



The Royal Theatre. Kansas City, Mo., 
and Skouras Brothers' houses in St. 
Louis will receive assistance in the ex- 
ploitation of "The Freshman", Harold 
Lloyd's latest feature comedy which will 
be released nationally by Pathe Septem- 
ber 20, from Leslie Whelan, exploitation 
manager of the Harold Lloyd Corpora- 
tion. 

Mr. Whelan has left New York for an 
extended trip through the middle west to 
exploit "The Freshman". 



"Phantom of the Opera" 
Has Brilliant Opening 



■ New York. — Despite a continuous rain, 
traffic was halted in Times Square by the 
thousands who crowded around the front 
of the Astor Theatre, New York City, dur- 
ing the Broadway premiere for "The 
Phantom of the Opera", the fantastic 
mystery story made by Universal Pictures 
Corporation starring Lon Chaney under 
the direction of Rupert Julian. 

Special decorations of the theatre in- 
cluding a dungeon-like lobby, a full length 
figure of the "Phantom" robed in the red 
silk of the Bal Masque scene, a cut-out 
of the ballet girls and costumed ushers, 
aided in making the audience feel the at- 
mosphere of the picture. 

The elaborate presentation of the big 
Universal production was given very fa- 
vorable write-ups by the New York news- 
papers. 



"The Gold Rush" Sets 
New World's Record 



$72,577.15 was taken in at the Mark 
Strand Theatre, New York City, during 
the first week's showing of "The Gold 
Rush", Charlie Chaplin's United Artists 
Corporation release. In a letter t* Hiram 
Mirams, president of United Artists 
Corp., Joseph Plunkett, managing direc- 
tor of the theatre, declared the week's 
gross and attendance to constitute a 
world's record. 

At the Orpheum Theatre. Chicago, "The 
Gold Rush" brought in a sum over $5,000 
in excess of the previous house record. 



"Life's Greatest Thrills", the two-reel 
novelty thriller being put out by the In- 
ternational Newsreel Corporation, will 
have its general release September 14. ac- 
cording to Harry Taylor. Kansas City 
branch manager for Universal Pictures 
Corporation, the distributor for the News- 
reel. The novelty thriller was presented 
day and date in 150 New York theatres 
beginning Sunday, September 8. 

"Life's Greatest Thrills" is being re- 
leased to exhibitors free of charge as a 
patron builder. It is made up of thrilling 
scenes and epoch making shots taken from 
the International Newsreel during the 
past decade. These shots are edited so 
as to carry out the idea of the experiences 
and adventures of an International News- 
reel camerman, and of how the Interna- 
tional "covers" important news events. 



10 F. B. 0. RELEASES IN OCT. 



Roy Churchill Announces 4 Features and 
Six Short Subjects. 



Film Booking Offices boast no less than 
ten releases for October, according to 
Roy Churchill, Kansas City branch man- 
ager. Four of these are feature produc- 
tions, and the remaining six are short 
subjects. 

"The Keeper of the Bees", a (iold Bond 
picture, adapted from a novel written by 
Gene Stratton-Porter before her deatli 
last summer, and the sixth Thomson 
production, tentatively titled "All Around 
the Frying Pan", will be released October 
18, which is also the release date for the 
next Texas Ranger production starring 
Bob Custer, as yet untitled. 

"Heads Up", featuring Maurice B. 
"Lefty" Flynn, will be completed in time 
for release October 25. 

The short subjects include the follow- 
ing: 

"Three Wise Goofs", an untitled Dinky 
Doodle cartoon, "Or What Have You?" 
and "Mazies Won't Tell", the third and 
fourth episode of the Mazie series for re- 
lease respectively, October 11 and 25, an 
untitled Blue Ribbon comedy starring 
Mice Ardell, and the third Bray cartoon, 
also unnamed, to be shown to exhibitors 
October 18. 



Contract Let for New 
Theatre at Springfield 



Contracts have been let for Springfield, 
Mo.'s new Gillioz Theatre, 325 St. Louis 
avenue. The house will cost $150,000 and 
scat 1.700 persons in parquet and balcony. 
It will contain a full sized stage. Re- 
ports from Springfield are that the United 
Studios, Inc., Chicago, have leased the 
house. 



Joe Brandt's Prediction 
Now Being Realized 



When President Joe Brandt of Colum- 
liia Pictures made the statement three 
years ago that the public wants melo- 
dramas — of a better sort of course than 
those which flourished on the legitimate 
stage about a quarter century ago — he 
made a prediction which since has been 
borne out by the repeated success of 
screen productions of this type. 

"Today", Mr. Brandt explained, "I find 
after visiting all parts of the country, re- 
peatedly, and conferring with the biggest, 
as well as some of the smallest of ex- 
hibitors, men who play the most import- 
ant first run pictures, as well as those 
who handle neighborhood houses, that 
they all shout for honest-to-goodness 
melodrama. Of course such pictures must 
have really worth while stories. 

"But the present day exhibitor knows 
his public. In many instances they know 
the vast majority of their audiences inti- 
mately. This is especially true in the 
smaller cities. These picture-goers are 
always communicating their impressions 
and desires directly to the exhibitors. As 
a result, the showmen learn first handed- 
ly just what is liked, and what is not 
wanted. 

"They want action. And more action, 
all the time. 

"When we prepared our present sea- 
son's production schedule we had this 
angle in mind and worked hard to put it 
over. 'The Danger Signal', first of our 
Columbia series, as well as 'Enemy of 
Men', first of our Waldorf scries, our fast 
action Perfection Series, and those pic- 
tures which follow, are all carefully con- 
structed along such lines. 

"In our forthcoming production for the 
future seasons, we expect to adhere to 
this technic. It is essential so long as 
the public retains its desire for powerful 
action drama. We have realized this need 
from the start and the film fans who have 
filled the theatres to see Columbia pic- 
tures have attested to our judgment." 




ai old Llojd 



in 



yhe Freshman 



He was just the goat of the college! A big-hearted kid with high 
hopes— and purple dreams, that came tumbling down, rocked by the 
laughter of his fellows! 

"Step right up and call me 'Speedy'," he said as he blazed a trail 
of ice cream cones in his pursuit of popularity. 

A regular fellow in a mail order suit trying to look like a tailor- 
made campus hero. Trying to be somebody else instead of being his 
own real self! 

But the girl understood! 

Then the football game! Harold, the water boy, the college boob, 
the last substitute, hanging on, hoping against hope that his chance 
would come! 

There is more than laughter in "THE 
FRESHMAN!" There are roars of joy 
and screams of delight and speed and sus- 
pense and drama to make you shout with 
excitement!— AND A TEAR OR TWO, 
THE KIND THAT MAKES YOU 
HAPPY! 

It's the Brightest TtvinKle from 
the Screen s Higgest Star} 



A Pafhe Picture 



MOOutti 8Y 



Harold L1q3*1g*i> 



:r 




KlHLd LLOYD 



NATIONAL ^mgfiSgrk SELLING] 

TIE-UP AND f . V SERVICE FOR 

EXPLOITATION JRatheM BIG 6. LITTLE 

SECTION iP[ a teSt mJXHIBITORS. 



ciiei sshman 



// 




the story 



Harold Lamb started out for Tate University with a deter- 
mination to leave his mark there. He wanted popularity, and 
very systematically he started out to get it — via ice cream 
cones and some self exploitation. 



but the wicked sophs 



They see him first and proceed to make him the college goat. 
His start is very auspicious. In his very first year, a Fresh- 
man, he makes his place on the TEAM — as a water boy. But 
his vanity prompts him to think he is one of the regulars. 



they smash his dreams 





At the annual frolic, when he is made to believe that he has won 
the greatest honors Tate can give — on that night he is told that 
he is just the college BOOB. His spirit is almost broken to 
smithereens. 

then he needed sympathy 

Which pretty Peggy gave him. 
She understood how fine — and 
gullible — Harold was. She under- 
stood. It was her understanding 
of his plight that saved him. 



and he made good 



At the most important game of the season, Harold made good. He made 
good after the cause was given up for lost. He saw his opportunity, 
grasped it like a man, and won the game — by a blunder! Whew! Some 
story. 




Now TO U Tell the 




"Now is your 
chance to 
get in the 
game, 'Speedy' 

— "They've just 
sent the last 
substitute 
to the 
hospital!" 



Harold Lloyd 
9&* Freshman 




Ten minutes to go! The score 
three to nothing! And only the 
water boy — the goat of the col- 
lege—the campus clown — to save 
the honor of "Good Old Tate!" 

Peats of Laughter! Nerve 
Tingling Thrills! — And 
some Heart throbs to keep 
them company! 



Your Patronage is Anxious to Know 
What the Picture is About 



WE wouldn't go to all the trouble of laying out the facing page in the 
manner in which you see it just for the purpose of making it 
look pretty. There is an idea behind it, an idea planned to give 
you another angle on the exploitation of Harold Lloyd's greatest pic- 
ture, "The Freshman." 

The four little pictures on that page tell the story. That's the way you 
ought to tell it to your friends. Start telling it to them about a week be- 
fore the showing, and right through until it has played its last farewell. 

~P ELL it to them in BIG, bold letters, on a board no less than 3 by 7 feet 
*- in size. The sketches are very simple to make. Or you can use regu- 
lar stills that are available at your exchange. But if possible, use the 
drawings: they are much more effective. 

If suitably mounted on a heavy frame, you can place the whole cut in 
front of your theatre. Or you can make it in the form of a book, two 
pages open, and place it over your ticket booth. These developments are 
incidental, however. The idea is there. Use it ! 




^S -THIS WAS 



i coi. Ad. No. 4.— cut or Mat It' s another shovelful from the Harold Lloyd gold mine. 




Special Window Material Exploitation Possibilities 
For "Freshman" Tie-Ups Make Film Gold Mine 

1 WIDE-AWAKE EXHIBITORS WILL CLEAN UP 



SEVEN manufacturers of national reputation are making 
up special window material to be used for "The Fresh- 
man" exploitation. Every manner of dealer in your im- 
mediate vicinity will have something to display when this 
picture hits your theatre. 

There is a tie-up with a clothier, putting up a new model 
called "The Freshman Suit"; tie-up with the "Freshman" 
pipe, a W. D. C. product. There is the "Freshman" cor- 
sage, featured by 15,000 florists. Then there is a corking 
I tie-up with the novel of the 
same name, as well as a tie-up 
with the new song success 
"Freshie," written especially 
for this picture. The "Fresh- 
man Masterpiece" radio is an- 
other tie-up, and a splendid op- 
portunity to get your displays 
in sporting goods shops comes 
of the tie-up with Wilson 
Athletic Goods. 



If these aren't enough, you 
can look through the stills 
'that are available on "The Freshman," and you will find a 
dozen other suggestive situations for local tie-ups with 
every possible sort of merchandise. 



OF course, Mr. Exhibitor, if you own the 
only theatre in your town, and everybody 
in your town goes to your theatre once a week 
rgularly, then you really don't have to ex- 
ploit. But you ought to do so, nevertheless, 
and get some fun out of being an exhibitor. 
Besides, if you give your town something to 
talk about, it may more easily overlook the 
weeks when you try to put over a bloomer on 
them. 



JUST as if these tie-ups were not sufficient to put over 
the picture, or any picture, Pathe Exchange has ar- 
ranged for the greatest assortment of accessories that has 
ever before come to our attention. Not only is there the 
regular line of posters, ranging from one sheets to 24 sheets, 
and all sorts of lobby cards, window cards, slides, posters, 
oil paintings, trailers and a choice of twenty for publicity 
and advertising cuts and mats, but there is also a selling 
line of novelties and exploitation cuts. 

For example, there is a cloth 
"Freshman" skull cap, pen- 
nants, megaphones, Lloyd gog- 
gles, Football balloons with 
theatre imprints. There is a 
series of teaser cuts and 
thumbnails, picture puzzles, etc. 



One might be justified in be- 
lieving that this latest picture 
was intended for a full year run 
at every theatre that booked it. 
That's not the idea exactly. 
The idea is that there is some 
kind of tie-up, some kind of stunt that is just the thing for 
some certain kind of theatre, whether a two-hundred 
seater or a two thousand. 



FRESHIE! 




TJERE'S an unusual twist to the Tie-up 
proposition. When the picture made its 
premiere at the Auditorium in Asbury Park, 
copies of the song "Freshie" were put on sale 
in the lobby, and about 1,000 copies were sold 
— a profit of about $200.00. That's a real tie- 



up. 



eh? 







PLUG IT! 

If They Sing the Song, They 
Will See the Picture 

MAKE THEM SIM 

YER the radio, through the dance 
hall orchestras, with a burlesque 
"Joimin" band on the street corner, 
in any way you can think of, make 
your town respond to the tune "Why 
do they all call him Freshie?" 

It's the greatest boost a picture 
can get. Maxe tne town want to buy 
the song, because right on the cover 
of the song is an advertisement for 
"The Freshman." Keep plugging it 
so that when your theatre plays the 
picture and your orchestra picks up 
the theme designated in the thematic 
cue sheet, your whole audience will 
follow along with the words "WHY 
DO THEY ALL CALL HIM 
FRESHIE?" 

If your audience leaves the thea- 
tre humming this catchy little melo- 
dy, it means a sure hold-over on the 
picture. You can appeal to an audi- 
ence with music in a way that no 
other stunt can equal. That's gospel. 
Fir. nnl- Hismnnt its Tiossibilities. 



CASH IN ON IT 

IT'S collegiate in theme and melody, this Rob- 
bins-Engle publication, and is making a hit on 
its own merits as a collegiate fox-trot. If you 
don't believe it, wait until the picture opens up at 
the B. S. Moss "Colony Theater" in 
New York. The management has sanc- 
tioned the sale of the number in the 
lobby of the theatre — this being without 
precedent. And if you don't feel like 
undertaking it for yourself, you can let 
your nearest music store put up a little 
booth, for which he can pay you on a 
commission basis. But there is abso- 
lutely no reason why you should not 
cash in on this tie-up in one way or 
another. 



INSTILL THAT COLLEGE 
FEELING INTO LOBBY 

WHATEVER kind of ballyhooing you do on this picture, it must con- 
form to the spirit of the college campus. For example, we deem it would 
be quite a novelty to stage a little anti-prologue in your lobby by fitting up 
the whole lobby (if small) or a corner of it after the fashion of a room in a 
college dormitory. 

This requires very little material 
just a day bed or small cot, a chif- 
ferobe, a small table, some decrepit 
chairs, and plenty of college emblem 
cushions, banners, athletic outfits and 
such. 



What Kind of Salesman 
Are You? 

You've got the material to 
work with in putting over the 
lobby show suggested here. Can 
you interest the local music store 
to the extent where he will take 
part ot oil of the expense in- 
curred? There is no reason why 
he shouldn't — if you can put for- 
ward to him, clearly and con- 
cisely, the why and wherefore. 
If you don't think you can, send 
the name and address of the 
store to Robbins-Engle, Inc., 
1658 Broadway, N. Y. They pub- 
lish the song, and will do every- 
thing in their power to help you 
sell it. 



For interest, you will need a quar- 
tette, either male or mixed. The act, 
or show, is entirely musical, the idea 
being to lead up to the "Freshie" 
song. For fillers in, they should sing 
either the old timers, or better yet, if 
any of the group can handle the uku- 
lele (which by the way, figures prom- 
inently in the picture) they ought to 
sing the songs found in the popular 
"Hank's College t Song Book," and 
"Hank's Songs of the Sunny South"— 
both for the ukulele. These are pub- 
lished by the publishers of "Fresh- 
ie." From these, the quartette can 
lead right into the "Freshie" song, 
which has a full ukulele part written 
in the regular copy. 



WHAT IS IT? 

$500.00 for the Best Answer 
to "What Is A Freshman?" 



OR WOULD YOU 
RATHER START 
your own contest, 
pro and con, for the 
best letter taking up 
the subject "Should 
Colleges allow the 
hazing of Freshmen? 
Many people claim 
that it is a great 
moral training for 
the neophyte. Others 
differ. It is a live 
question, and impor- 
tant, and very inter- 
esting. The newspa- 
pers will take it up 
for you. 



YOU don't get a break like this every day, Mr. Exhibitor. 
Here is 500 dollars, in real American money being of- 
fered for the winner of a contest that will help sell your pic- 
ture, and you don't have to contribute a cent towards it. How 
do you like that? 

College Humor, the country's leading college humor maga- 
zine, will begin the contest in its October issue. This takes 
place as the result of many long interviews with Leslie F. 
Whelan, exploitation manager of the Harold Lloyd Produc- 
tions. The contest is simple. All it wants is the best answer 
to the question, "What is a Freshman?" 

Your local newsdealer will benefit by the contest, for he 
will sell more magazines. Now suppose you make a reprint 
of the rules, and on the bottom add the lines, Call Main 1234 
for the winning answer. The newsdealer ought to distribute 
these reprints with his Sunday paper route, or keep them 
prominently displayed on his counter. 

The phone number mentioned is, of course, some one at 
your theatre who is to tell the inquirers that the answer can 
be found in "The Freshman." This is only another version 
of a "tried and proven" teaser, and the expense is almost 
neglible. 



OR PERHAPS 
YOU PREFER TO 
take up the matter 
of coeducational col- 
leges? There's a real, 
live topic for discus- 
sion. You know the 
saying that a man 
goes to college be- 
cause of a girl, and 
usually leaves be- 
cause of a lot of girls. 
The best letter is 
worth about five dol- 
lars — it will return 
more to you in paid 
admissions when you 
play the Lloyd film. 



Book Tie-Up Best 
Ever Offered 

Grosset and Dunlap Release Novel 
In Popular 75c Edition 

THE FRESHMAN is the name of the novel 
Actionized from the picture by Russell 
Holman and released simultaneously with 
the picture by Grosset and Dunlap publish- 
ers of the popular 75c edition. It makes a 
natural tie-up. 

Besides, it is helped along to no small extent 
by the fact that special window cards were 
made up for it for use in book stores, news- 
stands, and all other dealers who carry books. 

To the right is our suggestion as to the 
manner in which the card could be enhanced 
in value whenever and wherever space permits. 
Mounting the card on an easel and giving it 
central display in a window surrounded by 
skull caps, banners, cushions and such, is bet- 
ter than to crowd the card into a window full 
of books. Suggest this to the book stores. 
Make them put the collegiate atmosphere into 
the display. It is much more efficient. 

Don't fail to get a book review on the novel 
into the literary columns of your newspapers 
about three or four days before you play the 
picture. 



K 




treshmdM 



r\ 






RUSSELL HOLMAN 



HAROLD LLOYDS 

Greatest Comedy by the Same Name. 



JR.E.A.D f 
I* ! 



7«* 



"E 



1 



THE FRESHMAN SUIT 





I 




- 



GOODMAN # SUSS CLOTHES 

13 POINT HAND TAILORED 
AUTHENTICALLY STYLED 



Made to Order for "The Freshman" By 
Goodman and Suss, Rochester Clothiers 

BIG CAMPAIGN UNDER WAY 

ONE of the livest of the tie-ups arranged for 
"The Freshman" is that with Goodman and 
Suss, Rochester clothiers. This up-to-the- 
minute firm is sparing no effort to get the most 
out of the possibilities afforded by working hand 
in hand with you exhibitors. 

Already every dealer who handles Goodman and 
Suss clothing (and there is at least one in every 
town) has been told about the campaign, and ad- 
vised to hold himself ready for the coming devel- 
opments. 

The first thing done was the arrangement of the 
attractive poster, mounted on heavy bristol board 
in many colors. This poster will be featured in 
all of the tie-up windows. Then the firm took it 
upon themselves to supply its many dealers with 
many of the novelties, such as balloons, banners, 
and such to add to the attractiveness of the win- 
dow displays. The only thing left for you to do 
is to give the dealer in whose window the displays I 
will be made, a card, tieing up the showing at your 
theatre. 



T~l HIS can be done most effectively by taking the 
•*■ series of stills that were made in the ball room 
scene, (those on the facing page are representative) 
and making small posters out of them in the fash- 
ion suggested. 



Humor Was Never Known 
to Hurt Anybody 

NO MATTER how good an idea is, if you can add the element of humor 
to it, it becomes so much better for it. For instance, you can easily get 
away with all banners flying on a straight window display for the 
"Freshman" suit. The cards that have been prepared for your use are very 
attractive, and the dealers are all set to help along in every way they know 
how. 

But suppose you were able to show the dealer how not only to arrange an 
interesting window, but also one that will send away the many "window 
shoppers" with a smile and a chuckle, won't that be better? 

Here's how to do it. Make the display convey the story of "Freshmen of 
Yesterday and To-day, showing the funny clothes once worn. You know 
the kind they used U> wear, peg top trousers, bull dog shoes, big, roll collar 
sweater. Try it. It is sure to work. 

Add to this a display of old photographs of college life, and you've got 
something to make them talk. 



START IT NOW! 

YOU don't have to wait until the 
picture is under way before arrang- 
ing for this tie-up. Get it started 
right away, so that it will be going 
along in tip top shape when you are 
ready to make your showing. Fill 
in this little slip below, and mail it — 
NOW. 



I Exploitation Editor, 

I Exhibitors Trade Review. 

Please get the Goodman and 
Suss tie-up working for me, 1 
will show "The Freshman" on 

[ 

Theatre 

Address City 

Owner or Manager 



Goodman and Suss Send Exploitation 
Broadside to Dealers 

THERE is no doubt about it, Goodman and Suss, the clothiers 
who made up the new model "Freshman" suit, are in earnest 
about this tie-up. At a great expense the company has printed 
up a two-fold broadside, in two colors, explaining to their dealers 
what the whole thing is all about. 

First it tells the story of the proposition, what it is and what is to be 
expected from it. Then it goes right in and shows the dealers how to 
cooperate with you in putting it over for all it is worth. 

For example, below is reprinted 
their article on contest possibilities. 

Note that the dealer has been advised 
to consult and work with you. Be 
fair to him and help him in every way 
you can. After all, he is dependent 
upon you to a great extent. You are 
a showman, whereas he is a store- 
keeper. 



A small poster, in one color, 
over all size about twelve by 
twenty inches would fit in 
well in a display on Fresh- 
man suits and haberdashery 
wears. 



Suggestions for Contests 

1. Arrange a contest with the the- 
atre on the subject : "What size suit 
does Harold Lloyd (who plays "The 
Freshman") wear?" With your ans- 
wer write fifty words descriptive of 
Mr. Lloyd and his characterization 
of "The Freshman." As a capital 
prize you can offer a Freshman suit, 
with additional prizes of theatre 
tickets, and everything else you 
might care to award. Get newspaper 
publicity on this. Theatre and 
store can hand out contest blanks. 

2. Arrange with theatre a style 
show on the stage, of living models, 
wearing the Freshman suit, in con- 
junction with a beauty contest among 
the fair sex of your city. Get news- 
paper publicity on either of these 
events. 

3. Announcment might be made 
at the theatre that for the best story 
of "Why People Prefer to Deal at 
Your Store," or for the relation of 
an incident in which courteous treat- 
ment of your customers was fea- 
tured, prizes will be awarded. 

4. For a street stunt, a ballyhoo 
or bus filled with pretty girls and 
men who would wear Freshman 
suits. 

5. Advertise a free ticket with 
each Freshman suit purchased. Ar- 
range with theatre to secure these 
tickets at reduced rates. 

6. Engage a person to traverse 
the streets made up as the Freshman 
handing our heralds advertising both 
the Freshman suit and the picture. 

7. The Freshman Song Contest. 
Who can write the best special verse 
for the song "The Freshma n," 
which will concern itself with the 
Freshman suit? The song is pub- 
lished by Robbins-Engle, Inc., 1658 
Broadway, New York. 



An enterprising store will 
try to display all the articles 
shown, e\en if they are not 
part of his regular stock. 



^[rcshmcin oM 

•"T *i__. . ~ i :rr 1 — I 




Consult us tefore You 

. w-i leave for school - and 

nf Li don * m * ss seeing i-^ 

^T resnman ' 

RIALTO-THIS WEEK 



For the Haberdasher 



W/" ITH school time in the offing, all dealers who have anything to offer 
are getting set to do some real advertising. The men who sell the school 
wearing outfits, shirts, ties, socks, caps, etc., will be interested in making up 
a window display of "The Freshman Outfit." The poster shown above would 
be the logical one to use. 

The dealer might also get up a mailing card to his regular customers, call- 
ing it a "Reminder Card," with detailed suggestions of what is needed for 
school. 

A suggestion to parents that the freshman who gets to school well equipped has 
won half his battle would make an attractive catch for this card. 



A Ripping Time Was Had 



THESE "ripping" 
scenes in "The 
Freshman" are as 
funny as anything 
that has ever hit the 
screen. You can use 
a poster such as is 
suggested here in the 
window displays with 
the "Freshman" suit, 
or it can be used by 
local tailors who 
make a specialty of 
making suits and 
Tuxedos to order. 

We would advise 
that when making a 
display in local shops 
that are not included 
in the regular tie-ups, 
that you help along 
by putting several 
different stills, per- 
taining to the same 
gag along side the 
poster. This will in- 
sure a better under- 
standing; of the point. 




HAROLD LLOYD in 'THE FRESHMAN" 



A RIPPING TIME ~ 

But there is a. time and 
place for everything 

We will save you 

any such embarrassment. 




°)h Freshman 

1001 Ways To Make the Most Money With the 
Most Profitable Picture You Can Show 

The Big Promotion Plan Book has them. 

Big not only in size but in contents. 32 extra size pages jammed with clever 
suggestions, all worked out in detail. 

The hard work has all been done for you. Just clip and use 

Publicity, exploitation, advertising, paper, rafts of novelties, a big line of ac- 
cessories — you'll find them all in this book. 

It's the big chance you -Ve been tvaitingfor. "Beat your 
competitor to "The Freshman," — if you can! 




A Pafhe Picture 



National Tie Ups 

and Merchant Co operation 



MNMU I 



Harold LlqydG*p 








, f *P'o„' t '^ 



«1 







°]h Freshman 

1001 Ways To Make the Most Money With the 
Most Profitable Picture You Can Show 

The Big Promotion Plan Book has them. 

Big not only in size but in contents. 32 extra size pages jammed with clever 
suggestions, all worked out in detail. 

The hard work has all been done for you. Just clip and use 

Publicity, exploitation, advertising, paper, rafts of novelties, a big line of ac- 
cessories — you'll find them all in this book. 

It's the big chance you *>e been baaiting for. "Beat your 
competitor to "The Freshman," — if you can! 





•j J^i .si ■? 



mam 



a/I//- 



* 




V& Fi- e < 



fraro/d 



© - ic <ure 
Ll °ydCorp 



LOOKS LIKE A FRAME-UP 
WITH FOOTBALL SEASON 



SO opportune is this picture of college life and its accom- 
panying football scenes that it looks as though the whole 
thing were planned in conjunction with the football 
mentors. 

Look through the many sporting pages of the newspapers 
and you'll see column and columns, and full pages in the 
Sunday editions of the football activities on the various campi. 

That's one reason why the tie-up arranged with Thos. E. 
Wilson & Co., manufacturers of sporting wear is so very valu- 
able to you at the present writing. The stores are all loading 
up with winter sport goods, and the windows are teeming with 
football displays. 

Now's the time to get the cooperation of these dealers. 
They'll be glad to give it too. Full page ads in many of the 
leading trade papers of the Atlantic Goods field have already 
advised the many dealers of what to expect. They are waiting 
for you to do your share now. 

Hop on it, right now. Posters and novelties are all ready 
for you. All you have to do is to send in your requests for 
them. 



Every Lover 
of Sports 
Prefers 

Wilson 

Athletic Equipment 
It S the Best in The World 

Thos E Wilson&Co. 

A:h'et< ' ■"• 

SOLO HERE 




Reproduction o f 
poster prepared by 
Thos. E. Wilson Co. 
for "The Freshman." 



High Kicking 

— But Not Silk-Stocking Kind 



We are splitting with the Pathe ex- 
ploitation manager on this stunt. The 
Pathe man explains how to draw a 
crowd by advertising the event of a 
football to be thrown from the roof of 
the highest building in town — the idea 
being to have some popular college or 
high school football star attempt to 
catch the ball after its long fall. It's 
quite a stunt to make this catch, if the 
building is in the neighborhood of even 
twenty stories. If you don't believe it 
try it. 

But if you happen to be situated in a 
town where you can boast of a build- 
ing of no more than five or six stories 
— then reverse the stunt, and see who 
among the football heroes of your town 
can kick the ball over the roof. 

Of course, to tie the stunt up to the 
picture, it would be advisable to limit 
the entrants for this contest to Fresh- 
men only. Or if you find that you can- 
not get a representative contest in that 
way, then dress some chap who is about 
the same size as Lloyd in the comic col- 
lege clothes that arc worn in "The 
Freshman," or ask your sporting goods 
store to make a burlesque football fig- 



9 Contest 




ure out of him, and then have this fel- 
low also enter into the contest. 

You can have a lot of fun by letting 
him kick a ball that has a string tied 
to it, so that following his high kick, 
the ball is slowly drawn upwards to the 
highest limits of the building. Either 
that, or instead of the heavy rubber 
bladder in the football, insert a toy bal- 
loon, so that it will burst every time 
he kicks. 



Are You Lucky? 

IF you are lucky, there will be at 
least two football games of national 
interest on the day that you are show- 
ing "The Freshman." But your luck 
will be of no use to you whatsoever if 
you do not announce the scores as they 
come into your local newspaper offices. 
Make these announcements either by 
word of mouth — stopping the show for 
even greater effect — or you can an- 
nounce the scores by flashing slides on 
the screen. 

And since in this world of ours, vir- 
tue is seldom its own reward, make 
your intentions well known before 
hand. Put a box in the sporting page 
of the newspaper which will forward 
you the scores announcing what you in- 
tend doing. Last winter hundreds of 
thousands of people who had never be- 
fore heard of football became raving 
fans. The game has gripped the coun- 
try, and every man, woman and child 
knows "Red" Grainger, and the Notre 
Dame backfields as well as they know 
their own names. They want the lat- 
est football news. 

If you are lucky, you will have some 
news to give them. If you are wise, 
you will give it to them. And if you 
are a good business man, you will tell 
them beforehand that you are going to 
give the news to them, red hot, while 
your theatre is playing "The Fresh- 
man," the funniest football picture ever 
made. 



DON'T FORGET 
THE OLD GAG 

Especially if it is warm enough 
in your district to have plenty 
of open window ventilation to 
advertise the fact that you will 
allow smoking during the per- 
formance of "The Freshman." 
These announcements should be 
made up in poster form and 
prominently displayed in the 
windows of tobacco stores carry- 
ing the new "Freshman" pipe, 
especially manufactured by De 
Muth Co. for a tie-up with this 
latest Harold Lloyd production. 




COOPERATION IS 
ALL SET FOR YOU 

Full page ads have been run in 
the various tobacco trade jour- 
nals advising the dealers of the 
tie-up that has been arranged 
between the picture "The Fresh- 
man" and the new Freshman 
pipe. The readers of these trade 
papers have been told in detail 
the benefits they may expect 
from going through with the 
proposition, and they are wait- 
ing for you to get to them. 
Waste no time, and visit your 
nearest dealer. He's all set for 
vou. 



70,000 Tobacco Dealers Plan 
Cooperative Tie-Ups 

New Pipe Promises to Become 
Season's Popular Seller 



HERE is a natural that you can- 
not afford to miss. Exploita- 
tion men who go around to 
dealers arranging tie-ups usually ask 
for a good deal, but it is very seldom 
that they get as much as was volun- 
tarily offered by the William De- 
Muth Company, one of the largest 
pipe manufacturers in the world. 

The W. D. C. pipe is a recognized 
value wherever pipes are smoked. 
They are known for the many and 
varied novelties that they offer from 
time to time, and are moreover 
known for their excellent wearing 
qualities. 

That's why there are so many deal- 
ers in the United States who are now 
available for the tie-up with this com- 
pany. They like to deal with this 
company, and when any cooperative 
efforts are requested of them there 
is no doubt in the mind of the man- 
ufacturers that their request will be 
fully granted. 

Two Pipes Made 

The new additions to the W. D. C. 
pipes will be a popular one dollar 
seller, and a more expensive article 
selling for three dollars. Both will 
be known as the Freshman pipe, and 



will no doubt be advertised in manv 
of the leading college papers. 

Get busy on it, Mr. Exhibitor; get 
this corking tie-up working. There 
are window cards and special window 
displays on "The Freshman" waiting 
for your call. Make the most of them 
and watch your box-office receipts 
soar sky high. 



Pipe Tie-Up Includes 
Special Slide 

A new Tie-up angle — and a corker, 
too. The William DeMuth Company 
is putting out special slides for use 
in theatres tieing-up "The Fresh- 
man" with the new Freshman pipe 
which the company manufactured 
for the occasion of the tie-up. 

Now that's real cooperation for 
you, and the exhibitor who does not 
take full advantage of it is losing 
money. 



+ 



WUXTRY! YARVARD ELEVEN 
BREAKS TRAINING RULES 

% V J ITH a comedy heading like aDove, you can create quite a furor of pub- 
\\ licity on the occasion of some near by college or high-school football 
team visiting your theatre. Arrange with the coach of the team to 
give them a special showing, and make the show drag just a bit past the reg- 
ular retiring hours of the team while in training. 



The newspaper reader should be 
somewhat as follows . 

The huskies who make up thf. 
"harvard" tootball team are anxious- 
ly awaiting the pleasure of their 
coach in his disposition of them 
breaking the training rules en masse 
last Wednesday night when they 
viewed the special showing of "The 
Freshman" at the .... Theatre. 

The only thing that will save them 
from a round bawling out is the fact 



that the coach, Mr. Abed was right 
along with them. But he claims that 
it is nobody's business what he does. 

So interested and enthused were 
the huskies in the greatest laugh pic- 
ture that ever hit this city, that they 
paid not the slightest attention to the 
fact that the clock was fast approach- 
ing eleven — the Zero Hour when 
children and football stars must be in 
bed. 

However (Fill out to suit 

allotted space) 



Station HAH A Speaking 



^TTTTiimmnnTTTT^ 



We Will 
Broadcast the 
f Ha Has from the 

RI ALT O 



=E 



Tonight 

NOW SHOWING 



fAch th*WorVo* a 
M*at*r CraitsmAn 

ILysvj %#%. 

Freshman ^p^ 



EM'bO 




■un» 



THEY may not all come in 
to see the show the first 
night, but we'll bet you dol- 
1 a r s to doughnuts 
that this little stunt 
will bring in all the 
half-hearted ones on 
the very next show- 
ing. 

Make up a circular poster, following the copy 
shown on the loud speaker reproduced here and 
attach it to a speaker in the window of a radio 
store in the fashion suggested. You might also 
make up a big cut-out poster with suitable copy 
to place in front of your lobby. 

Then, for the broadcasting, either rig up a 
telephone that will transmit the laughs directly 
to the loud speaker; or if you are unable to do 
this, fake up a laugh to send out through the 
loud speaker. The laughs ought to be loud 
enough to reach persons walking across the 
street from the store that is receiving them. 

The window of the store should bt attractively 
dressed up for the tie-up with the "Freshman 
Radio" with the poster shown above, which in 
actual size is approximately IS by 21 inches in 
size and printed in two colors can be had in any 
quantity on request. You need not limit your- 
self to the poster, for any and all stills of the 
picture will add to the general value of the display. 



Any Weddings Nearby: 



7 



THE facts are these: 15,000 flor- 
ists have been advised through 
the pages of their own trade papers to 
adopt a new floral boquet this fall to 
be known as ''The Freshman Cor- 
sage." The design was suggested by 
the little boquet that Harold Lamb pre- 
sents to his pretty Peggy in 
"The Freshman." 



when things were not exactly right. 
Then include an invitation to the 
whole wedding party to see the pic- 
ture, you setting aside a section of your 
theatre for the party. And don't forget 
to let the couple have plenty of rice 



k 



RAFFLE RADIO SET FOR 
WORTH WHILE CHARITY 

You can arrange with your local 
dealer to sell a "Freshman" radio set 
at cost to a worth while charitable 
cause, and to raffle the set off in your 
lobby during the showing of the pic- 
ture. 

This stunt can be made to give your 
theatre a raft of publicity by getting 
the newspapers behind the affair, es- 
pecially if the cause is well known and 
popular. 

It might be advisable to seek the ad- 
vice <>f ome of the leading citizens in 
your town to name the charity. Not 
only will the advice be worth while, 
but you will also immediately insure 
yourself with some backing from them. 



Now, you might leave 
the florist to do all the ad- 
vertising on this, and take your 
chances on whether or not you person- 
ally will receive any benefits therefrom. 
Or you might do your own publicising, 
and so make sure that you get the most 
out of it. 

Here's the way to get the thing 
across so as to leave no doubt in any- 
body's mind about the fact that Har- 
old Lloyd is going to play at your the- 
atre. Find out who is to have a wed- 
ding a day of so before the opening 
of the picture. Send the blushing bride 
a "Freshman Corsage" — with a little 
note telling her what it is. Tell her that 
a similar corsage was given to a "girl 
who understood" and that you hoped 
that she too would have the courage 
and strength of character to understand 




and such when they enter the theatre. 
And also, don't forget, (or you might 
just as well dispense with the whole 
idea), don't forget to let the newspa- 
pers know about the whole affair. 



Curiosity Kills Cats 
And Also Fills Theatres 



If l Were Mrs. John Smith 

ff I would tell the ever alert mem- 
bership of the Booster Club that it is 
not only their privilege, but their 
duty as well to see that everything 
that can possibly help our City of 
Portland is accomplished. 

U I would tell them to watch jealously 
the rights of our fellow citizens in 
the coming elections, and to do every- 
thing in their power to elect the 
best men to offices, regardless of 
race, creed or party. 

U And I would tell them that how- 
ever hard they worked for the 
people, solving problems and allay- 
ing fears, however they tired them- 
selves in their unselfish duties, there 
will be a surcease from their worry 
and bustle when they see "The 
Freshman" at the Rialto next week. 

Tomorrow: 
If I Were Mr. John Doe 



Teaser Advertisement 
for Newspapers 

The copy in the box directly above 
can be made as snappy a teaser as 
has ever come to your attention. 

We have suggested fictitious 
names. But you can easily get the 
permission to use the name's of your 
ieading citizens. Have these ads run 
for about a week before the opening 
of the pictures, using a new article 
each day. 

And to give credit where credit 
is due, the idea originated recentlv 
with the Strand Theatre, Birming- 
ham, Alabama, where it was instru- 
mental in bringing capacity business 
to the house while showing a full 
week of super features. 

Use the Goggles 

A small cut of the famous Harold 
Lloyd goggles is a very inexpensive 
matter, and could be put to excellent 
use in all your mail exploitation. They 
require no explanation of any sort, 
for they are already known well 
enough to convey their own message. 
The Card suggested on this page 
might easily be the copy basis for a 
teaser mailing card. 



Teasers of any description go a 

long way towards getting a large 

and enthusiastic audience 

You've the greatest opportunitv 
ever presented to put this picture 
across with simple teasers. It's the 
famous goggles, shell-rimmed gog- 
gles that will put any teaser across 
for you. 

You should direct the bulk of these 
teasers to the curiosity of college 
men. For one thing, they like this 
sort of stuff. For another thing, they 
can become instrumental in putting 
over a lot of ballyhoo stunts for you if 
you can get them sufficiently 'inter- 
ested. 

If you are near or in a college town 
then you ought to get yourself more 
exploitation out of these college fresh- 
men than you've ever had before. 
They just love to stage impromptu 
snake dances, cheering parties, fra- 
ternity initiations, inter-class hazings 
and such. The Pathe Press Book on 
"The Freshman" is chuck full of ideas 
for college exploitation. 





up and call 



A hand like this shown above can be placed 
to get some attention at the various out- 
posts of your theatre lobby and front. 

Nothing simpler than a teaser lobby poster 
like this below. It tells the story as com- 
pletely as a thousand page book. 



COMING 




in 



'The Freshman" 

Next Week 
Globe Theatre 





AND DON'T OVERLOOK 



Street Car Fronts and Side 

Banners 

Frames in Hotel Lobbies 

Heralds distributed in Hotel 

mail boxes 

Cards in Hotel Rooms. 



Telephone Message Teasers 

College and High School 

Publications 

Display Frames or Heralds at 

the University Club 



For a Complete Campaign 



Here is a real 
teaser contest that 
will afford your pa- 
trons a good deal of 
entertainment, and 
repay you with 
many additional 
paid admissions 
when you phy the 
picture. 

This picture 
shown at the left is 
a still that has been 
touched up and has 
had several extra 
Lloyd heads insert- 
ed. Altogether, there 
are four bona- fide 
Lloyd heads to be 
seen, by a close ob- 
server. Offer a small 
prize for the correct 
guess. Stills can be 
obtained at the 
Pathe Exchanges. 




Put LIFE Into Still Life 

With stills like these above, you can 
make vivid portrayals of the story of 
"The Freshman." In your lobby, in 
the frames out in front of your the- 
atre, in store windows, these pic- 
tures are going to make people 
anxiously await the showing. Get 
busy on them now, ad and post the 
town. 



A Complete Service 

Just one of the samples from the 
Pathe press book. Instead of simply 
saying, "make up a float, etc.," the 
book goes so far as to provide you with 
actual drawings of the finished pro- 
duct. The type matter in the book 
explains every step necessary to make 
these floats, and tells how and when 
to use them as well. Can you expect 
much more? 



"S,, 



There's No But To It 

The Press Book on "The Freshman" is the 
greatest thing that ever reached this office. 
And why shouldn't it be — with two of the 
best men in the business working on it to 
make it such. They did some job, complete 
in every detail. 

THE National tie-ups that were arranged are the work of the Harold Lloyd 
representatives, Leslie F. Whelan, exploitation manager and J. C. Ragland, 
sales manager. This work entailed no end of detail, and Mr. Whelan was virtually 
living on Pullmans for several weeks, making personal visits to all the manufac- 
turers included in the tie-ups, arranging every phase of the campaign in person. 

To Barrett S. McCormack, the head executive of the Pathe exploitation forces 
goes the "thank yous" for the splendid day by day exploitation campaign 
outlined in detail in the press book. 

Mac was once an exhibitor himself, and he knows what is wanted. You can 
be sure that this outline contains no hokum, but live, honest, sure-fire selling stuff, 
and nothing else but. 

Of course, these two men did not 
divide off the work just like that — 
but rather, they made it a real piece 
of cooperative effort. Everybody 
helped along — for there was plenty 
of detail to be done. And to every 
one who had the smallest part of his 
finger in the big pie — congratulations 
— your congratulations. Every one of 
their working hours means more 
'^l\ fn^.' sheckles in your pocket. The least 

you could do in return is to use their 
ideas. That's really all that they ask. 



Tffarold Lfoy<| 

The Freshman 



STRAND «*■* 



WeeK. 



DOUBLE STRENGTH 

Some exhibitors depend entirely 
upon the press book exploitation. 
Some exhibitors depend entirely 
upon these National Tie-up Sections. 
Some exhibitors don't do a thing 
about either. 

That makes it easy to find the 
Two out of Three that are making 
money. But which of the first two 
is becoming the richer? That's hard 
to say. But one thing can be said, 
with a great degree of certainty — 
that the exhibitor that uses both ex- 
ploitation and tie-ups. he is the one 
that gets the real money when 
there seems to be none in sight. 



Merle Johnson, the Famous Artist, Goes to See "The Freshman" 




Boys and girls! All you kids from 
nothing to ninety-nine are going to get 
the big thrill of your young lives when 
you see Harold Lloyd as "The Fresh- 
man." In the language of the classics, 
it's a "Wow!" a real Rib-tickler, a 
Mirthquake, a Joy Jubilee ! I laughed 
so hard I owe Manager of the 



.... Theatre $4.75 for damages done 
the frame work of his opera chair ! 

When Harold arrived at the college 
all rigged out in sweater and ukuleles 
and asked the gang to step right up 
and call him "Speedy," the giggle 
fountain started bubbling, and I sent 
out an SOS for an osteopath to repair 



the damage that was going to be done 
my comedy carburetor. It isn't the 
first cost that counts in seeing Harold 
Lloyd — it's the upkeep ! 

The College Frolic scenes where 
Harold goes to the dance dressed in a 
new Tuxedo that's just basted together, 
with a tailor trailing him to make re- 



pairs when the leaves begin to fall is 
more than a riot 1 It's a stampede I 
And the football game! Boys and girls, 
it's the fastest, funniest and most thrill- 
ing thing that ever jumped off a piece 
of celluloid! My advice is bust up the 
baby's bank to get the dinero if nec- 
essary — but don't miss it ! — M. J. 



Will Even Make 

You Crack a Smile 

It is prepared copy like this below 
that makes the Pathe press book as 
valuable as it is. There isn't a news- 
paper in the country that wouldn't 
grab up the chance to slip a humor- 
ous reader like this into his column^. 




A Fable — Yet True 

A man was one day hunting 
in a forest. A terrible storm 
came up. He looked about for 
shelter, but there was none. It 
began to rain in torrents. So 
he crawled into a hollow log. 
It fitted snugly. 

The rain lasted for hours. 
The water soaked through the 
wood. The log began to con- 
tract. When the storm was 
over the man could not get out. 

He strained himself with all 
his might. But the log held 
tight. Exhausted, he gave up. 
He knew he would starve to 
death. 

Like a drowning man he 
saw his whole life flash before 
him, especially his mistakes. 
Suddenly he remembered that 
he had not taken his children 
to see Harold Lloyd in "The 
Freshman." 

That made him feel so small 
that he was able to crawl out 
of the log without difficulty. 



The Freshman skull cap — in the list of 
prepared novelties. 



Novelty Comic Strip 
Makes Great Ad 

This comic strip above was drawn by 
Merle Johnson, and reprint rights are 
granted to exhibitors of "The Fresh- 
man." We would advise that the re- 
view prepared by Mr. Johnson be at 
all times used with the strip. It's a 
free ad for you, for you can easily 
talk any newspaper into giving you 
the space for it in their columns. Ask 
your exchange for the cut or mat, No 
X 3. 



This "Ad- 
mission" costs 
you nothing 
but the print- 
ing. As a throw 
away, it will 
bring business. 
Suggested b y 
Pathe Press 
Book. 



You will 

ADMIT ONE 

thing. 

Harold Lloyd in 

"The Freshman" 

is Funnier Than 

Ever. 



This Pass and fifty cents entitles you 
to a seat at the Funniest Football Game 
ever played. And also gives you the 
chance to see 

HAROLD LLOYD 

in 
"THE FRESHMAN" 

Patheon Theatre. Week Starting 



First, Last and Always- 
Harold Lloyd 



HE'S the A B C as well as the X Y 
Z of any exploitation campaign. 
Why? Because he's Harold Lloyd, one 
of the most popular comedians of the 
silver screen, and don't ever forget 
that fact, Mr. Exhibitor. There is a 
lot of stuff that sell simply because it 
is THAT stuff, and for no reason. The 
quality is already accepted as a matter 
of fact. That is exactly the circum- 
stances that surround any exploitation 
campaign around Lloyd. Play him up 
personally play him to the skies, he'll 
most probably come down and bring 
you a piece of the rainbow as a little 
remembrance. 




Harold Lloyd 

yhe Freshman 



The pictures that made Lloyd 
great— not one of them had 
as much as this! 



"Girl Shy" scintillated 
with big laughs. 

"Safety Last" was crowd- 
ed with thrills. 

"Grandma's Boy" made 
everyone laugh even while 
their eyes were wet, for it 
followed laughs with pathos. 

"The Freshman" has 
MORE laughs than "Girl 
Shy." It has more thrills 
than "Girl Shy." "It has 
more pathos than "Grand- 
ma's Boy." 

It is a laughing, thrilling 
triumph, AND IT ALSO 
PLUMBS THE DEPTHS 
OF HUMANITY. 




A Pafhe Picture 

® 

PMCUCIO OY 

Hfflrold Llq$«lG?rp. 



September 19, 1925 

FIRST BUSTER BROWN READY. 



THE REEL JOURNAL 



Page Twenty-five 



A feature of the September release of 
the Century Film Corporation ii "Edu- 
cating Buster", the first of the Buster 
Brown comedies, starring little Arthur 
Trimble in a screen adaptation of R. F. 
Autcault's famous newspaper comics. 
Twelve of these comedies will be released 
by Century through Universal Film Ex- 
changes during the coming year. 

This comedy has had pre-release show- 
mgs in many important first run theatres 
throughout the country. It is said to be 
one of the best two-reel offerings of the 
current season, and a very auspicious be- 
ginning for the Buster Brown series. 

Among the other Century release* for 
the month are "Stranded", starring Edna 
Marian; "Officer 13". featuring" Eddie 
Gordon; "Too Much Mother-in-Law", 
starring Constance Darling; and "Cupid's 
Victory", featuring Wanda Wiley. 



Chaplin to Star Edna 
Purviance in Features 

Edna Purviance, who sailed for Europe 
last week, will be starred in a number of 
productions to be made at the Chaplin 
studios under the supervision of Charlie 
Chaplin himself. 

Miss Purviance was leading woman in 
many of Charlie Chaplin's earlier come- 
dies and star of "A Woman of Paris", his 
first serious dramatic production. 



Marion Davies Signs 
Long M.-G-M. Contract 



Marion Davies has signed a long term 
contract with Metro-Goldwyn-Mayer, fol- 
lowing the completion of "Lights of old 
Broadway", made under Miss Davies' 
original contract calling for only one pic- 
ture. This production is scheduled for 
release in October. 

"Lights of old Broadway" deals with 
New York in the early seventies, when 
electric lights, then newly invented by 
Thomas Edison, were first being adopted 
by Manhattan for street lighting. 



Neilan Begins "The 
Great Love" For M-G-M 

On returning to the Culver City studios, 
Marshall Neilan has begun work on "The 
Great Love", his next film for Metro- 
Goldwyn-Mayer, in which Viola Dana is 
to be featured opposite Bobby Agnew. 
Junior Coughlan, Malcolm Waite, Ches- 
ter Conklin and Frank Currier are in the 
supporting cast of this film, which deals 
in hilarious vein with the romantic at- 
tachment for a young doctor conceived 
by a pet elephant. 




"THE PONY EXPRESS" 

If all of the lovers of Western settings, long bearded characters, fights 
thrills snow scenes and other elements of the "where men are men" country 
could be assembled in one huge audience to view Paramount's "The Pony Ex- 
press," surely, there would be something in this vehicle to delight every one 
or them. 

The story concerns one of the most colorful epics of American history, re- 
lating to the thrilling episode of the establishment of the first rapid mail service 
across the continent. Opening as it does in St. Joseph, Missouri, and Sacra- 
mento Calif., the scenes and situations of the early Missouri River town will 
be of gripping interest to every movie-goer in this territory. 

From a technical standpoint, perhaps the greatest tribute should be paid the 
director in portraying one of the most faithful picturizations of history yet 
seen on the screen. Every detail of historian's pen is carried out minutely, 
even so far as the characterization of "Rhode Island Red," summarily made 
famous in the literature of the period. The settings for the entire piece are 
executed in a Paramount way, and the effect of local color and scenics are in 
no wise neglected. 

Ricardo Cortez, as "the best shot in the west" and Express rider on the 
first lap out of Julesburg, Colo., is seen in a new role of the Robinhood type, 
but he measures up to his task with authority. The job of executing the comedy 
relief was placed in the hands of Wallace Beery, and as "Rhode Island Red," a 
versatile roustabout, he has rendered a splendid account of his ability. Betty 
Compson, as the pretty daughter of "Ascension" Jones, depicted by Ernest 
Torrence, is quite satisfactory. In his part, Torrence assays the role of the 
God-fearing blacksmith. 

"The Pony Express" with its elements of intrigue, massacre by Indians, the 
destruction of Julesburg, the conspiracy of Senator Glenn in attempting to 
establish a Pacific Coast republic, with an occasional spice of comedy, romance, 
love and all of the other ingredients thrown in, will surely hold the audience 
and keep them stepping on the gas for more. In the writer's opinion, this 
picture is a worthy successor to its famous predecessors, "North of 36," and 
"The Covered Wagon." 



NEW DIRECTOR FOR THOMSON. 

David Kirkland has supplanted Del An- 
drews as director for Fred Thomson, ac- 
cording to an announcement by Milton 
Gardner, production manager for the F. 
B. 0. Western star. Andrews recently 
completed "Ridin' the Wind", his fourth 
Thomson production and will shortly re- 
sume work with another unit, doubtless 
at F. B. 0. 



"Single Beds", an original story by 
Frederick and Fanny Hatton. has been 
purchased by Metro-Goldwyn-Mayer and 
will he made into a motion picture. A 
few of their well known stage plays are : 
"Upstairs and Down", "Lombardi Ltd.". 
and "The Waning Sex". 



TENTH STREET THEATRE 

S. GOLDFLAM, Manager 

10th and Central Streets 

Kansas City, Kans. 



September 8, 1925. 
Mr. Chas. E. Bessenbacher, 
Irrlependent Film Corp., 
115 West 17th St., 
Kansas City, Mo. 

Dear Mr. Bessenbacher: 

We have just finished playing one of your latest releases on last 

season's product, which pleased our audiences so well and did such a 

good business in spite of hot weathen that we now feel doubly proud of 
having booked your 1925-26 product. 

In the past several months, during which time exhibitors expect even 
the best pictures to do only a fair business, your pictures have more than 
come up to our expectations. If past performance means anything, we 
know that we have a group of real winners in Independent's 1925-26 pic- 
tures and we are glad to do business with your service-giving exchange. 



With best wishes, we are ft 



Sincerly yours, 

TENTH STREET THEATRE. 



The above letter appears in correction of an error in the advertisement of the 
Independent Film Corporation in last week's issue of The Reel Journal. 



Page Twenty-six 



THE REEL JOURNAL 



September 19, 1925 



58 of 60 F. B. O.'s 

Are Melodramas 



The Fact that out of 60 pictures 
scheduled for the current season by Film 
Booking offices, 58 will be melodramas, 
shows that F. B. O. believes that "drama 
abounding in romantic sentiment and sen- 
sational incidents, typically ending hap- 
pily", which is a dictionary definition for 
melodrama, is the type of entertainment 
that most appeals to the public at the 
present time. 

The F. B. O. stars Evelyn Brent, Fred 
Thompson, Lefty Flynn, and Tom Tyler, 
are all engaged in making various type 
of melodramas. 

[n addition, of course, the F. B. O. pro- 
gram includes short subjects and come- 
dies. 



HALE SIGNS LONG CONTRACT. 

Alan Hale, who finished directing "The 
Wedding Song", starring Leatrice Joy. for 
Cecil B. De Mille, has signed a long term 
contract with that producer. 

The contract is a sort of reward lor 
his work on the picture which he has 
just completed. 

"Braveheart", a starring vehicle for Rod 
La Rocque, will lie the next story assigned 
to Hale. 



NOVEL POSTERS FROM BRAY. 

Novelty posters are promised by the 
Bray Studios for the first Unnatural His- 
tory subject, to be released by Film Book- 
ing Offices. The trailer idea is used as 
the basis for the poster and it will be an 
exhibitor help which will undoubtedly 
cause comment and add incentive to au- 
diences to step inside the houses display- 
ing this paper. 



4<0€P 




HEADQUARTERS 

For Exhibitors and Film Men 

es^/ HOTEL 
BRAY 

12th Street and Balti 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




CHANGE 



EXCM 



C^IovingAlond 
Movie Row* 



( A. Shultz, manager at the Kansas 
City exchange for Producers Distributing 
Corporation, has returned from St. Louis 
where he attended a meeting of the P. D. 
C. managers ill the district under the su- 
pervision of C. D. Hill. 

* * * 

M. A. Levy, manager of the Kansas 
City branch of Fox Film Corporation, re- 
cently conducted a peppy meeting of his 

salesmen. 

* * * 

( ieo. Priest salesman for Fox Film Cor- 
poration, has resigned, according to Gus 
Kul itsky, assistant manager. 

* * * 

R. P>. Christian of the Casino Theatre, 
Excelsior Springs. Mo., was a visitor along 

Movie Row this week. 

* * * 

F. J. Warren and Jack Langan, general 
manager and manager respectively of the 
Standard Film Exchange, were out in 
the Kansas City territory together last 
week and report that the cool weather 
has brought excellent box-office returns 
for the exhibitors. 

* * * 

The following exhibitors were visitors 
at the Kansas City exchanges this week : 
F. A. Robinson. LeRoy, Kas. ; Louis 
Cricfe. Windsor. Mo., and Bryan Hawkins, 
Drexel, Mo. 

* * * 

Excellent results were obtained by 
Alexander Bill, formerly with M'etro- 
( oldwyn, during his first week with the 
Standard Film exchange, according to 
lack Langan, manager 

* * * 

Sam Black, formerly shipping clerk for 
Warner Bros, here, has taken the same 
position with Producers Distributing Cor- 

i" ii.it ion. 

* * * 

E. H. Goldstein, treasurer for Universal 
Pictures Corporation, passed through here 
Monday morning enroute to the West 
' t With Mr. Goldstein was A. E. 
Fair, general manager of Universale Hos- 
tettler Circuit. 

* * * 

Ah Kahn is here for a week's visit. 
M is returning to Florida, where he is 
extensively involved in real estate. He 
reports some very profitable investments 
and states that he will remain in Miami 
at least over tin- winter. "Send me The 
Reel Journal." said Al. "because f want 
t" keen in touch with the film business 
here. And f know of no better way than 
through this publication." Thanks, \1 
We couldn't have said better ourselves. 

* * * 

In again, gone again, Harry Silverman. 
The Kansas representative for Independ- 
ent Film Corporation is keeping on the 
\ ' a cording to reports, business 
is keeping pace with his alertness. 

* * * 

The Metro-Goldwyn trackless train, 
which passed through Kansas City the 
Other day, was in a ditch near Emporia. 
1 a h'a\ in- run off the . pnerete road. 
iccording to reports reaching Kansas 



City. No one was injured, however. 

+ * * 
"I spent rathei a strenuous vacation 
swimming, playing golf and fishing, but 
I'm ready to go to work." said C. E. 
Cook, business manager for the Motion 
Picture Theatre Owners of Kansas and 
Missouri, who returned to Kansas City 
Wednesday after a two weeks' vacation. 

* * * 

A page ad appeared in the Kansas City 
Post last week on Ernest Lubitsch pro- 
ductions, as a part of Warner Bros, na- 
tional advertising campaign. 



Second "U" Trade Show- 
ing at Concordia Success 

Like its predecessor, at Chillicothe. Mo., 
t!:e second trade showing arranged by 
tlie Kansas City exchange of Universal 
Pictures Corporation, which wias heWf 
Monday at C. P. Rogers' White Way 
Theatre, Concordia, Kas.. was elaborately 
presented and was welcomed by the ex- 
hibitors and the officials of Concordia. 
Bob Gary, Universal exploiteer, and Harry 
Taylor, Kansas City branch manager, had 
charge of the affair. 

These previews were instituted by Carl 
Laemmle, Universal head, for the pur- 
pose of giving the owners oi smaller 
theatres an opportunity to see represen- 
tative pictures before booking. 

Not only the Kansas City exchange, 
but the, Concordia Chamber of Commerce, 
sent letters to exhibitors within a radius 
of 50 to 75 miles of Concordia inviting 
them to attend the showing and to bring 
members of their families or other guests. 
Meals were served at the Barons Hotel 
for the guests, including the exhibitors, 
the mayor, members of the city council 
and business men, who were entertained 
with orchestra music and songs by Harry 
Taylor and Bob Le Sage. 

Among the pictures shown during the 
morning and afternoon previews as sam- 
ples of Cnivcrsal's product were "Cali- 
fornia Straight Ahead". "The Teaser". 
"Siege", "The Goose Woman", "I'll Show 
You the Town". "White Outlaw", "City 
of Stars", "Let 'Er Buck". "Buster Brown 
Comedy" and an advance trailer of "The 
Phantom of the Opera". 

\ motion picture was taken of the ex- 
hibitors present. In making the picture, 
each exhibitor and Ins guests were pho- 
tographed separately. After booking the 
film to the theatre owners free of charge, 
the print will be cut. and- each exhibitor 
who was present at tin- showing will be 
sent that part in which he appears. 



EDUCATIONAL BUILDING SOLD. 

The northeast corner of Eighteenth and 
Wyandotte streets, was bought last week 
fur $45,000 by Dr. Nathan Zoglin from 
Milton Tootle of St. Joseph, Mo. The 
building will be remodeled into a modern 
two-story affair, the present tennants, the 
Educational Film Exchange, Inc.. having 
already arranged for spare in the new 
building 



September 19, 1925 



THE REEL JOURNAL 



Page Twenty-seven 



"The 



** 



Pony Express 

BELONGS IN THE SAME "BIG 
MONEY" CLASS AS "THE TEN 
COMMANDMENTS", "THE COV- 
ERED WAGON" AND "NORTH OF 

36." 

Because 

— James Cruze made it. 



— Ernest Torrence, Wallace Beery, Ri- 
cardo Cortez and Betty Compson are 
in the cast. 

— It will appeal to every one who loves 
a thrill-packed story of the plains. 

— Rollicking all through it is a comedy 
element as fast as the title itself. 

— It is a part of the early history of the 
United States. 

— It is done The Paramount Way! 



It's Yours With 



See how the Big 
Ones Loom up- 
one after the other! 

"NIGHT LIFE OF NEW YORK" 

Ernest Torrence, Rod LaRocque, Dorothy 
Gish 



"THE LUCKY DEVIL" 

Richard Dix at his Luckiest 



"THE STREET OF FORGOTTEN 

MEN" 

A story with a tremendous punch. 



"WILD, WILD SUSAN" 

Bebe Daniels Rod La Rocque. 



"NOT SO LONG AGO" 

Betty Bronson, Ricardo Cortez 



CECIL B. DE MILLE'S 
"THE TEN COMMANDMENTS" 

The big special that has just finished a 
record of three weeks at the Royal, K. C. 



ZANE GREY'S 
"WILD HORSE MESA" 

Jack Holt, Billie Dove, Noah Beery 



HAROLD BELL WRIGHT'S 
'A SON OF HIS FATHER" 

Warner Baxter, Bessie Love 



'THE TROUBLE WITH WIVES" 

Tom Moore, Ford Sterling, Florence 
Vidor 



Paramount's Greater Forty! 



f 



Famous Players-Lasky Corp. 



yaramaunt^ 



VFT* 



ST LOUIS 



KANSAS CITY 



S* 



'If It's a Paramount Picture, It's the Best Show In Town." 



Page Twenty-eight 



THE REEL JOURNAL 



September 19, 1925 



feQUIPMENTAKPSUPPLIE^^l 



JENKINS CO. REPORTS MANY RE- 
PRODUCO INSTALLATIONS. 

A very active demand for the new Re- 
produce Player Pipe Organ lias charac- 
terized the season, according to officials 
of the J. W. Jenkins Sons' Music Com- 
pany, distributors in this territory. "We 
have had the most active season in our 
experience," S. E. Beatty, an official of 
the company, declared. 

The new organ, which is claimed by 
the makers to offer many new improve; 
merits, sells for $2,150 installed. The fol- 
lowing installations have been made in 
this territory in the past few months, 
Mr. Beatty said: Mr. J. D. Wineland, 
Picher, Okla.; World-in-Motion Theatre, 
Kansas City, Mo.; Mainstreet Theatre, 
Russell, Kas. ; Cozy Theatre Tulsa, Okla.; 
Strand Theatre, Hays, Kas.; Mainstreet 
Theatre, Lexington, Mo.; Mrs. M. R. 
Johnson, Tulsa, Okla.; Walmur Amuse- 
ment Co.. Bristow, Okla.; Garden Thea- 
tre, Wakeeney. Kas.; Strand Theatre, 
Tulsa, Okla.; Orpheum Theatre. Joplin, 
Mo.; Royal Theatre, Goodland, Kas.; 
Nusho Theatre. Wetumka, Okla.; Grand 
Theatre, Pittsburg, Kas.; Mr. G. A. Peter- 
son, Hollis, Okla.; Strand Theatre, Mus- 
kogee. Okla.; Ro3'al Theatre, Hoisington, 
ton, Kas.; H. G. Stettmund, Jr., Chandler, 
Okla.; Rainbow Theatre, Sulphur, Okla.; 
Consolidated Amusement Co., Ardinore, 
Okla.; Wichita Theatre. Wichita. Kas.; 
Mr. H. B. Duering, Garnett, Kas.; Mrs, 
W. T. Brooks, Broken Arrow, Okla.; Mr. 
J. H. Thomas. Winfield, Kas.; Mr. W. E. 



Renewed Equipment 

Prices Slashed for 
Quick Sale! 



.Two (D-MODEL) Motiograph 
projectors with motor equipment 
and arc lamp houses, each $265. 

Two (6-A) Powers projectors with 
motor equipment and arc lamp 
houses, each $250. 

Two (1-A) MODEL) Monographs 
with arc lamp houses, motor equip- 
ment, each $175. 

The new G-E Mazda equipment 
can be supplied at an additional 
cost. 

Several used transformers also of- 
fered at special prices for quick 
sale. 



Stebbins 

Picture Supply Co., 

19th and Wyandotte Streets, 
Kansas City, Mo. 



Ward, Sharon Springs, Kas.; Sam Filson 
Opera Co.. Scott City. Kas.; Mr. W. D. 
Frazier, Osawatomie, Kas.; Sequoyah 
Theatre, Tahlcquah. Okla. ; Summit St. 
Theatre, Kansas City, Mo. ; 45th St. Thea- 
tre, Kansas City. Mo.; Cozy Theatre, 
Pratt, Kas.; Mr. W. L. Johnson, Wirt, 
Okla.; Miss B. L. Cutler, Bartlesville, 
Okla.; Majestic Theatre, Belleville, Kas.; 
Liggett Theatre, Madison, Kas.; Gilbert 
Theatre, Beatrice, Neb.; Regent Theatre, 
Kansas City Mo.; Beatrice Amusement 
Co., Holton, Kas.; Beatrice Amusement 
Co., York, Nebr. ; Beatrice Amusement 
Co., North Platte, Nebr.; W. D. Frazier, 
Paola, Kas.; C. W. Hermes, Ellinwood, 
Kas.; Rivoli Theatre, St. Joseph, Mo. 



A NEW "CHANGE MAKER." 

Officials of the Hoefer Company. Kan- 
sas City manufacturers of change mak- 
ing machines, have announced 'that a 
smaller model will be on the market with- 
in a few weeks. The new machine was 
designed especially for smaller theatres 
and will be offered at a lower price. The 
Hoefer "Change Maker" has been one 
of the most popular devices of its kind 
in this territory for years. 



STEBBINS FALL CATALOG READY. 

C. H. Badger has announced that the 
fall catalog of his firm, the Stebbins Pic- 
ture Supply Company, will be in the 
mails this week. The new catalog is il- 
lustrated and contains and describes some 
sixty different articles of motion picture 
equipment of standard make, all nation- 
ally advertised, he said. Those exhibitors 
in this territory who fail to receive a 
copy of the catalog are urged to write 
for "lie. Badger stated. 



MOTIOGRAPH TITLE BRAKE NOW 
STANDARD EQUIPMENT. 

The Enterprise Optical Manufacturing 
Co. o! Chicago, makers of the Motiograph 



The 1926 Slide 
Catalog Now Readv ! 
Ask For It 
KANSAS CITY SLIDE CO. 

15th & T roost Kansas City, Mo. 



Lower Prices! 

THE NEW 

REPRODUCO 

PLAYER PIPE ORGAN 



J $2150 installed. $300 down. $15 1 

weekly. Write for terms on 

old equipment. 

J. W. JENKINS SONS 

MUSIC CO. 

KANSAS CltY, MO. 

iiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM 



projector, have announced a new im- 
provement for their machine, which is 
called the Motiograph De Luxe Title 
Brake. 

It is claimed the new device will con- 
trol projector speed without disturbing 
the set of speed control. The action is 
positive, permitting short titles to be run 
at a speed that is readable. 

For stunt work, it makes possible the 
perfect synchronization of music and pic- 
tures, as in inarching scenes and titles 
in weeklies, the manufacturers assert. 

The new device is now standard equip- 
ment on all new Motiograph projectors. 
It is distributed in this territory by the 
Stebbins Picture Supply Co. 



The Yale Theatre Supply Company is 
showing in its salesrooms a new model 
of the Blizzard Fan cooling system, which 
demonstrates the circulating air current 
of the device. The Blizzard ventilating 
system is manufactured in Omaha, Neb, 



"Phantom of the Opera" 
Opens Here October 24 



Harry Taylor. Kansas City branch 
manager for Universal Pictures Corpora- 
tion, announces that October 24 has been 
definitely set as the opening for "The 
Phantom of the Opera" at the Liberty 
Theatre here. 

The big Lon Chaney feature has been 
heralded as one of the finest pictures of 
the year. Its premiere in New York City 
last week was a gr««t success. 



Kansas City P. D. C. 

Office Remodeled 



The Kansas City Producers Distribut- 
ing Corporation office has been rear- 
ranged and remodeled. Improvement was 
made by moving the outer office railing 
several feet further away from the en- 
trance, painting of the floor, walls and 
ceiling, installing new light fixtures, and 
replacing the frosted window glass with 
clear glass. 

Perhaps C. A. Shultz, P. D. C. manager 
here, was inspired by the new P. D. C. 
office at St. Louis, from where he re- 
cently returned. 



F. N. PREVIEW PLEASES. 

"What Fools Men", featuring Lewis 
Lewis Stone and Shirley Mason, and "The 
Live Wire", starring Johnny Hines, were 
previewed at the First Naitonal exchange 
here Monday night. Those who saw the 
two pictures declared them both to be 
excellent box-office attractions. 

A print of "The Dark Angel", featur- 
ing Yilma Banky. the new First National 
star who comes from Budapest, has been 
received at the Kansas City First Na- 
B tional exchange. 




September 19, 1925 



THE REEL JOURNAL 



Page Thirty-nine 




LOUIS 

FILM MARKET 



Mgrs. in Hill's District 
Visit New P. D. C. Home 



Producers Distributing Corporation is 
now at home in its new exchange quar- 
ters on the ground floor of the Plaza 
Hotel bmilding. C. D. Hill, district man- 
ager, kas his headquarters on the balcony 
portion of the spacious main office. The 
place has been fittingly outfitted. 

On Saturday, September 12, managers 
of the various offices in Hill's territory 
came in for a sales conference and a 
screening of "Off the Highway". In at- 
tendance were : Frank De Lorenzo, 
Omaha, Nebr. ; C. A. Schultz, Kansas City; 
Eddie Lipson, Des Moines, la. ; Art La 
Plant, St. Louis and Russell McLean, spe- 
cial representative for Hill. 



M.-G.-M. EXCHANGE MAY MOVE. 

Metro-Goldwyn-Mayer is said to he 
considering moving into the quarters 
formerly occupied by United Artists and 
Selznick Distributing Corporation, 3332 
Olive street. This is immediately wesl 
of their present offices and would give 
them much more space. 

United Artists now using space former- 
ly occupied by Goldwyn Pictures on the 
second floor of the Plaza Hotel building 
will probably take the present Metro- 
Goldwyn-Mayer offices if the latter com- 
pany decides to move. 



SHUBERTS MAY BE IN NEW 
$6000,000 BUILDING. 

The Shuberts are said to be negotiating 
for quarters in a new $6,000,000 theatre 
and office building to be erected at 
Eleventh and Pine streets. The proposed 
kouse will seat 1.700 persons and include 
parquet, balcony and gallery. In the 
meantime the Shuberts plan to move into 
the Empress Theatre, Olive west of Grand, 
when they are foV«ed to abandon the 
Shubert-J»fferson on Noyember I. 



Orphans of St. Louis were guests of 
Harry Greenman. manager of Loew's 
State Theatre, Eighth and Washington, 
St. Louis, Saturday morning, September 
12. at a special showing of "The Gold 
Rush." 




KAIMAN PLANS NEW HOUSE. 

Steve Kaiman, owner of the O'Fallon 
and Baden theatres in North St. Louis 
plans to build a new theatre at 8200 Xorth 
Broadway, a block from the Baden. The 
new house will cost about $75,000 and 
seat 800 persons. The plans call for a 
two-story building, 60 by 130 feet. Con- 
tractors will be asked to submit bids on 
the construction work this week. Theo- 
dore Steinmeyer, International Life build- 
ing, is the architect. 



SKOURAS BROS. PAY BIG TAX. 

Income tax figures released the past 
week by Internal Revenue Collector Hell- 
niich showed theatres in which Skouras 
Brothers are interested as big tax payers. 
The list showed: Skouras Brothers En- 
terprises. $12,810.03; St. Louis Amusement 
Company, $11,131.23; the Greater Amuse- 
ment Company, $2,877.52; Shaw Theatre 
Company, $1,370.24 and Burland Amuse- 
ment Company, $2,670.77. During the 
week Skouras Brothers Enterprises Class 
A stock reached a new high record on the 
local exchange, touching 58 points. 



$305 TAKEN FROM THEATRE. 

A sneak thief secured the night receipts, 
$305.65, from the cashier's cage of the 
Lindell Airdome, Grand boulevard and 
Natural Bridge avenue. St. Louis, the 
night of September 7. Mrs. Lili Torline, 
cashier, told the police that she was away 
from the cage about ten minutes when 
she returned the bundle of money had dis- 
appeared. 



Amos Duncan has opened the Pekin 
Theatre, Springfield, 111. It caters to 
colored people. 



W. W. Watts of Springfield. 111., is vis- 
iting in Cuba. 



Eva Bolson, assistant booker for Fox. 
has gone to her old home in Kentucky 
for her vacation. 



The Irma Theatre, Bartmer avenue, St. 
Louis, has been taken over by Mr. and 
•Mrs C. W Lilly, formerlv of Hannibal, 
Mo. 



S. E. Pertle of Jerseyville, 111., motored 
through Springfield, 111., en route home 
from Champaign and Urbana, 111. 



Tom McKean. F. B. O. manager, and 
wife are motoring to Boston for their 
vacation. Before returning to St. Louis 
they will drop in on the home office in 
New York. 



Stolberg's Lake, Belleville, 111., is to be 

converted into a high class amusement 

park. A St. Louis syndicate plans to take 
over the place. 



BRIGHT BITS 

and 

NEWSY NOTES 



Mose 5 Lesar has sold his theatre at 
Thebes, 111., to C. D. Williams. 



The Aerial Theatre. Annapolis, 111., 
closed September 1 for the winter. 



The Star Theatre, Paris, Mo., has been 
closed for three weeks. The theatre is 
heing moved to a new location and will 
be known as the Liberty in the future. 



Mr. and Mrs. C. E. Lilly have purchased 
the Irma Theatre from Dave Nelson. 



J. A. Weece, Metropolis,- 111., has sold 
his theatre interests to Lewis K. Brenner, 
whose firm will be known as the Elite- 
Kozy Theatre Co. 



First National employees in the St. 
Louis office had a very enjoyable evening 
Saturday, September 12. "Winds of 
Chance" was screened in the projection 
room, followed by a dance and refresh- 
ments. 



Assistant Manager Borg of Education - 
al's Kansas City office motored through 
here en route home from his vacation 
trip to Detroit and vicinity. 



The mother of Mike Doyle, formerly 
proprietor of the Orpheum Theatre, Cape 
Girardeau, Mo., died in that city on Mon- 
day. September 7. 



"The Iron Horse" broke all house 
records during its run at the Majestic 
Theatre, Little Rock, Ark. Playing in op- 
position was "The Ten Commandments." 
Some attainmemt. 



John Rees of Wellsville. Mo., was seen 
ilong Picture Row. 



Another caller was H. C. Tuttle of Des 
Loge, Mo. 



Claude McKean, Fox manager at Mem- 
phis. Tenn., was in St. Louis on last Tues- 
day and Wednesday. 



Page Thirty 



THE REEL JOURNAL 



September 19, 1925 




BOX-OFFICE 




FIRST NATIONAL. 

I Want My Man, .Milton Sills.— Pleased 
100 per cent here. Suitable tor any day 
in week. Accessories not so good. — D. C. 
Kennedy, Electric, Glasgow, Mo. 

Christine of the Hungry Heart, Florence 
Vidor. — Fine picture, same as all First 
Nationals. Print Al. Advertising fine.— 
S. M. VVhite, American, Keytesville, Mo. 

Girl of the Golden West, J. Warren 
Kerrigan.— This picture should be played 
in every small town show as it appeals 
to this patronage. A Western above the 
western average. Good action and pretty 
scenery. Print good. — M. D. Foster, Cozy. 
Williamsburg, Kas. 

Idle Tongues, Percy Marmout. Good 
program picture. Print and advertising 
good.— Lucy & Wilkinson. Royal, Hoising- 
ton, Kas. 

Sundown, Bessie Love.— Fine picture, 
pleased 100%. Exhibitors can't boost this 
too high as it will stand all you can give 
it. Print and advertising good. — H. L. 
Hyde, Cozy. Geneseo, Kas. 

Flowing Gold, Milton Sills.— First class 
picture that pleased. One that will please 
any audience. Print and advertising good. 
— O. K. Hendrix, Liberty, Wellsville, Kas. 

The Talkers, Anna Q. Nilsson, — Good 
story, good acting, good settings with 
plenty of action and comedy to put it 
over in nice shape and I think it pleased 
most of those who saw it. We had a nice 
house for the first night and look for a 
fair house for the second. Print and ad- 
vertising good.— M. J. Aley, Regent, Eure- 
ka, Kas. 

Brawn of the North, Strongheart. — Pa- 
trons well pleased. Had a good house. — 
Mrs. Lester O. Parr, Silver Lake, Silver 
Lake, Kas. 

The Lady, Norma Talmadge. — Norma 
usually docs us a nice business. This one 
held up to a fine profit. Picture should 
please 100%, did here. Print and adver- 
tising good. — Whitney Bros., Mayflower, 
Florence, Kas. 

Her Night of Romance, Constance Tal- 
madge. — Our first Constance Talmadge in 
five years, but she still pulls them in. 
Very good picture and a credit to your 
house. Business very go. id. Print excel- 
lent. Advertising good. — Earl Bookwal 
ter. Ideal, Halstead, Kas, 

The Half Way Girl, Doris Kenyon.— 
Very good. Print and accessories good. — 
A. T. Perkins, Schnell. Harrisonville, Mo. 

Penrod & Sam, Benny Alexander. — Real 
good picture for children and was en- 
joyed by the older ones. Print and adver- 
tising good. — I". H. Sullivan, Miami Audi- 
lorium, Miami, Mo. 

One Way Street, Ben Lyon. I. 1 

Pleased nearly all patron^. Prim ami ad 
vertising good. — (ail Cummihgs, Commu- 
nity, Cower, Mo. 

Song of Love — Norma Talmadge is al- 
ways good. Piim ami advertising good. — 
i li 'li's, Strand, < Ireenfield, Mo. 

Making of O'Malley Miltni Sills. — Ex- 

■ -lleni picture. Print and advertising ex 
i client. -I I. I Thai In i . I i ric, Abilene, 
Kas. 



Jealous Husbands, Earl Williams. — One 
of the best pictures we have ever shown. 
Good clean picture. Good stars, lots of 
action, pleased 100%. Print and advertis- 
ing good. — J. S. Snodgrass, Strand, At- 
lanta, Kas. 

Smilin Through, Norma Talmadge.— 
Packed the house. Crowd well pleased 
and receipts large. Print good. Advertis- 
ing excellent. — Amy Catlett, Cozy, Granby, 
Mo. 

Circus Days, Jackie Coogan. — Picture 
was well attended and well liked. Print 

E 1. Advertising O. K. — M. D. 

Oestr.eicher, Bucyrus School, Bucyrus, 
Kas. 

Slander the Woman, Dorothy Phillips. 
— Good picture. Fine story. Print and 
advertising good. — Geo. Leathers, Strand, 
Mt. Vernon, Mo. 

Flowing Gold,, Milton Sills. — A picture 
that was well liked. Print and advertis- 
ing good. — R. D. Strickler, Wickiser, 
i raig, Mo. 

The Lady, Norma Talmadge. — One of 
the best audience pictures Norma has 
done in recent years. ■ While not as elab- 
orate, think it gave better satisfaction 
than "Secrets" or "Smilin Through". — 
Henry Tucker, Tucker, Liberal, Kas. 

Desert Flower, Colleen Moore. — An au- 
dience picture from A to Z that pleased 
all classes. Print and advertising good. — 
M. J. Alley, Regent, Eureka, Kas. 

Children of the Dust, Johnny Walker — 
A good picture that pleased here. Good 
story, good acting. The children have a 
wonderful part and do it well. Should 
please anywhere. — W. F. Denny. Electric, 
Lowry City, Mo. 

PARAMOUNT. 

Night Club, Raymond Griffith. — Abso- 
lutely the best comedy drama I have 
used in a year. Book it by all means. — 
D. C. Kennedy, Electric, Glasgow, Mo. 

Shock Punch, Richard Dix. — Dandy lit- 
tle picture. Lots of action. Pleased most 
every patron here. Book it. — D. C. Ken- 
nedy, Electric, Glasgow, Mo. 

Old Home Week, Thomas Meighan. — 
Meighan's pictures do not have the draw- 
ing power here as of old. Hut picture 
is ( ). K. — D. C. Kennedy, Electric, Glas- 
gow, Mo. 

Tongues of Flame, Thomas Meighan. — 
\ lair picture, but nothing more than a 
program. — W. A. Douschlag. Strand, Ran- 
som, Kas. 

Her Love Story, Gloria Swanson. — A 
lew nio re like this and Gloria will have 
Inst all her friends here. — W. A. Dous- 
chlag, Strand, Ransom, Kas. 

Air Mail, Warner Baxter, Bi Hie Dove.— 
I mod picture. Pleased everyone. — Geo. 
Leathers. Strand. Mt. Vernon, Mo. 

The Goose Hangs High, Constance Ben- 
nett- — Very ordinary program picture. — 
Geo. Leathers, Strand, Mt. Vernon, Mo. 

Madame Sans-Gene, Gloria Swanson. — 
This picture may be good but my patrons 
could not see it. More people walked 
out on this than they have in two years. 
Little towns had better let this alone. No 

nl 'an Leathers, Strand, Mt Vernon, 

Mo, 



UNITED ARTISTS. 

Robin Hood, Douglas Fairbanks. — One 
of the finest pictures ever made. — F, D. 
Munis, Iris, Cimarron, Kas. 

Through the Back Door, Mary Pick- 
ford.— Verv good program picture. 
Pleased 90%.— F. D. Morris. Iris, Cimar- 
ron. Kas, 

UNIVERSAL. 

Ridin' Pretty„ William Desmond.— Fair 
picture. — 'F. D. Morris, Iris, Cimarron, 
Kas' 

The Reckless Age, R. Denny.— A dandy 
comedy drama. Pleased 100 per cent. — 
F. D. Morris, Iris, Cimarron, Kas. 
WARNER-VITAGRAPH. 

Recompence,, Marie Prevost and Monty 
Blue. — One of the most entertaining pic- 
tures ever made by this company. Its 
one of those red hot ones all right, but it 
sure pleased here. Second night doubled 
the first night's receipts. — Sam Minich, 
Electric, Chillicothe, Mo. 

The Range of the Big Pines, Kenneth 
Harlan and Helen Costello. — Just about 
the finest picture I have ever run from 
Vitagraph. Sure is fine. And take it 
from me this little Costello girl is there 
when it comes to acting. They say this 
is her first picture but she doesn't act that 
way. After seeing her she will sure com- 
mand your admiration and respect. Here's 
hoping we see her again soon. — Sam 
Minich. Electric, Chillicothe, Mo. 

Behold This Woman. — This was a fine 
picture. — Clarence Stevens, Amusu. Ar- 
chie. Mo. 

STATE RIGHTS. 

Fast Fightin', Buddy Roosevelt. — An- 
other, good Buddy Roosevelt. Plenty of 
action, and pleased everyone. Print and 
photography perfect. — Pete Evans, Liber- 
ty Theatre, Cherryvale, Kas. 

Bringing Home the Bacon, Buffalo Bill, 
Jr. — A good comedy western. Buffalo 
Bill is a good drawing card. Print per- 
fect. — J. A. Eastwood, High School, De 
Soto, Kas. 

Thundering Romance^ Buffalo Bill, Jr. 
— A good western with plenty of action. 
Can't go wrong in booking Buffalo Bill, 
Jr.'s pictures. — E. C. Allen and Son, Cres- 
cent Theatre, Neodesha, Kas. 

Riders of the Plains, Serial. — This serial 
is going over big. — It is a screen version 
of the pony express days. Pleased to 
recommend it. — Martin Finkelstein, Apollo 
Theatre, Kansas City, Mo. 

Riders of the Plains, Serial. — This serial 
has proven a good drawing card. Pleased 
to recommend it. — E. L. Valentine, Rivoli 
Theatre, Girard, Kas. 

Riders of the Plains, Serial. — This serial 
is holding up very good for me. Every- 
body is interested. — Mrs Helen Withers. 
Empress Theatre, St. Joseph. Mo. 

Riders of the Sandstorm, Big Boy Wil- 
liams. — Your stuff is hitting on all six 
here. Broke my Tuesday house record, 
so naturally I'm well pleased. — H. L. Karr, 
Gem, Monett. Mo. 



-Keep 




September 19, 1925 



THE REEL JOURNAL 



Page Thirty-one 



Two cents per 
e *\»rd payable In 
H udvnnce. No odd 
H iiccepted for leaa 
= than 50c. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hand lilquipnient, Seats, Projectors* 
Screens, PbmoSp Organs, Theatres and Mia- 
cellii iiciiiis A rtieles. 



Rates for other =| 
■pacea furnished §§ 
on request. = 



■ im.. , ■ ;.;,,, ,,:,,., i,,!,,,,,,,, ■:■ ,. , ,■ i^ ■ iiiiiiiiiiiiiDiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!;! iiniiilliiiiiiiiiiii mill ■ ' " : : ! ; i ; : i ■ . ' : : 1 1 T: ', E ' ; ; i ! : i : : ; ■ i : ^ ; i : . ': i , i ,:::;,, . : - : ■ ' ! : ; : : . . : : ■ . i 



XYLOPHOXE FOR SALE. 
Owner died. Regular $300 "Deagan" 
make. Sale price $75. Hedge Furniture 
Co.. Manhattan, Kas. — i'M, 9-20. 



Electric sign, "Lyric", double laced with 
lamps, tost $100. Cash $50. Large As- 
hes to* curt siiii on roller, first class shape. 
Hcdingtoii Co., Scran ton, l*a. — P3t, 0-20. 

Wanted — Experienced piano player for 
theatre orchestra; two shows ;i night; 
steady position if you can handle the job. 
Address Opera House, Jamestown .\. t). — 
P3t f 9-26. 

FOR SALE. 

SO or 00 u|mt;i chairs, in nooil condition; 
one wood booth for two machines; one 
good motiograxih machine with head just 
rebuilt ; one lot of stage curtains and 
wings; cheap if taken at once. White 
Way Theatre, I,e Roy, Kas., Box 127.— 
P2t, 0-19. 

THEATRE SEATS WANTED 

Want 1,500 used opera chairs; will pay 
cash for seats in good condition. What 
have you? Send full particulars and de- 
scription for quick action, also state price. 
llox 14, care The Reel Journal. Ctf 

FOR SALE — $2511 A-l Electric Pop* 
Corn machine, used one month, $195; one 
lit";; Electric Art Glass sign, $150 new. 
Sale price $50. A. K. Jarboc. < nmeroii. 
Mo. — Ctf, 9-5. 

I'SED SEATS FOR SALE. 
Can fill your requirements in good sec- 
mid hand seats. Immediate delivery, priced 
unusually cheap for quick 
Box J. F.. care Th 



sale. Address 
Heel Journal. — Ctf. 



One $375 Rurch pop corn machine. 
slightly used. A real bargain at $75.00. 
Joe Krieger, Eagle Theatre, Arcadia, Kan- 
sas. Pit 

WANTED — Experienced motion picture 
installation and repair man. Must be able 
to repair all makes of motion picture ma- 
chines as well as understand the installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 
Company. 715 Wells St., Milwaukee, Wis. — 
j'M. 9-"0. 

GUARANTEED — y 4 H. P., 110 volt, 60 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
BIdg., Duluth, Minn. — COt — 8-30. 

Be Sure to Get 
BILLY ANDLAUER, 

the Fa the News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations m a r\ e 
on short notice. 

ANDLAUER FILM CO. 
312 Ozark BIdg. Kansas City, >Io. 



BANNERS. SIGNS, SHO-CARDS 
Just to show yon what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
banner, cloth, for 50 cents, any wording, 
one da y service, c. o. d. if desired. 
HUME COLOR-SPRAY SYSTEM 
Idle Hour Theatre BIdg. Seymour, Mo. 

Ctf— 8-29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO.. 
1114 McGEE ST., K. C, MO Ha 7735 



BARCA 
colors, ."ii 
paper — 75 



BAXXERS — Hand painted, 3 
copy up ta 15 words. 3x1- 



3x10 cloth — $1.10. One day 
service* Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. IStli St. Kansas City, Mo. 
— til. 



SALESMAN WANTED. 
Salesman to sell advertising; slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory . 
Every business house a prospect. Any one 
who will work can make Rood salary. A 
bonanza lor a jtrood salesman. Apply in 
person to The 1 . S. Slide Co., 14 E. Nth 
St.. Kansas < ity, Mo. — Ctf. 



Organist. Five years experience cueing 
and arranging programs in first class 
< heal re. Would consider position in small 
house. Address Rox S, Care Reel Journal. 

(It 



Wanted: !» 


can nt and popcorn machine. 


Uu».t; he in U' 


mm) condition and priced 


right. Wade 


H. Davis, \ew Boston, Mo. 




I'll 



An exceptional * heat re chair bargain. 
Customer's building loan has fallen 
th rough and has forfeited deposit on U75 
new, ext ra Pea y. five-ply opera chairs. 
Here is a rare opportunity to buy a fine 
chair a( .a price unheard of before. We 
can make immediate shipment. Act quick. 
C. <i. Dcmel, 845 South state Street. Chi- 
cago, III. pst 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 
Ad 

IN 

THE REEL 
JOU RNAL 




Read Them-- 

Use Them 



K(»H SALE — Five 
the Desert Smiles.' 

FouriSi St., Grand H: 



reel feature. "\\ 'ien 

Ed. Milannski i; hi 

pills. Mich. P:U 10-1 



Mailing Lists 

Will help you increase salea 
j Sond for FREE catalog ekinc couata 
anil prices on thousands of classified 
names of your best prospectivecustom- 
erB—Nntiimal, State and Local- -Individ- 
uals, Professions, Business Concerns. 

\Of Guaranteed £ «t . 
1 /0 bv refund of J y each 




BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
K*"«*t City, Mo. 



340 Douglas BIdg. 
Los Anpeles. Calif. 



i$a$.City x 
Engravings 
ColorplateCo 

8'1-amt Walnut - Kansas City 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

^on time^sjwyic 



(* , %mcal-fki.rtir 






Everything for Band and Orchestra 

Buesehcr Ban.! Instruments, Vega Banjos, I,u<lvti K Uruius 

.-mil Traps, Deasren Hells and Xylophones, Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

\\ rit, or send instrument for free estimate 
BIND AND ORCHESTRA 311 SIC 

Latest Popular, also Fischer. Schirmer, Barnhouse, Fillmore. 

etc. Sample Parts, Catalogs and Musical Booster 

Ma gazine sent FREE. 

CRAWFORD-RUTAN CO. S^aTcitVTo': 



Gdtaloif 

BAST) AND 
ORCHESTRA 
INSTRUMENTS 



...-AT- 

Cli 



;rw!f 



stock Til* If PTC 

ROLL I IvIVL I O 

PRICE 60c PER ROLL [J*™] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: Sc, 10c, ISc, 20c, 25c, 30c, 35c, 40c, 50c and "ADMIT ONE" 

BEST GRACE ROLL TICKET, lin. x 2in. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 
Write for Prices and Samples of Special Printed Roll and Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 




WARNER BR(K 

Classics of the Screen *< 



— when it conies to real honest-to-goodness com- 
edy that brings ripples of laughter from the 
classes and roars from the masses. 
— when it comes to the foremost exponent of the 
subtle art of combining genuine fun with spon- 
taneous action. 

THIS ONE AND SEVERAL MORE IN THE NEW 
WARNER FORTY 



"If It's a Warner Picture, It's a Classic." 



Ofte 



QT&e ctilm Trade ^Vaper of the Soutkri&stj 



Box Office Records Smashed ! ! ! 

"The Freshman" Breaks Every Record Opening Day at the Roval 

Theatre, Kansas City, Mo. 



«X5ar 



Better 
Get Set 
On "The 
Freshman" 
and Watch 
the Golden 
Stream Come 
Milling For 
Your 
Box Office. 



.^•L 



■""/ 



*(£} 



■-> 



oM 



V 



<J 



l\ 



^£§Cs 



..■rs/h 



># 



^ 



F&m 



7/ 



j i 



^ 



HAROLD Lloyd 

the Freshm* n 



/■' 



*0' 



oa 



^v- 



^o 



r.O^ 






PROOUC£0 - , 

T (4t r 



tA> 



Pathe Exchange, Inc. 



Kansas City — 111 W. 171h St. 
\V. A. Epperson. Mu'r. 



St. Louis — 3316 Olive St. 
T. G. Meyers, Msr. 



SEPTEMBER 26, 1925 

Published Every Saturday by 
REEL JOURNAL PUB. CO. 
Manufacturers' Exchange 
Kansas City, Mo. 



$2 

a Tear 



Page Two 



THE REEL JOURNAL 



September 26, 1925 



— and now a new dog star who 
already is the talk of the trade 



Nat Levine presents 

WOLFHEART 

the dog wonder 

in a series of 

Six Outdoor Specials 




Action — Thrills 
Heart Interest 



See the First 



if 



Courage of 

Wolfheart" 

and you'll be quick to grab this series of 
sensational moneymakers. 



We challenge comparison with any othe r dog pictures on the market. 

Your patrons will go wild over this new canine wonder whose first picture of 

this series created a sensation in the east. 

HURRY ! HURRY ! ! HURRY ! ! ! 

There's a mint of money in dog pictures. Get your share with this new series 
featuring the season's most phenomenal dog star. 

Standard Film Exchange 



111 WEST 1STH STREET 



KANSAS CITY, MO. 



OCTOBER! 



If you 
think your 
patrons don't 
know about 
these pictures, 
compare the 
publicity 
given Metro- 
Goldwyn-Mayer 
stars and pro- 
ductions in 
every "movie 
fan" magazine 
in the country. 
Then use 
your own 
judgment! 



The stifling* heat of summer is past and 
movie fans are expecting "bigger and bet- 
ter pictures". If you give such pictures 
to them, they will respond at the box- 
office. • 

HERE YOU ARE/ 

OCTOBER RELEASES 



EXCHANGE OF WIVES 

with 

Eleanor Boardman, Lew Cody, William Haines, 
Renee Adoree 

Directed by Hobart Henley 
Cosmo Hamilton's Smashing Broadway Comedy. 



TOWER OF LIVES 

with 
Lon Chaney and Norma Shearer 

Directed by Victor Seastrom 
Three Personalities From "He Who Gets Slapped.' 



LIGHTS OF BROADWAY 

A Cosmopolitan Production 

Starring Marion Davies 

Based on "Merry Wives of Gotham", the great stage suc- 
cess by Lawrence Eyre. Directed by Monta Bell 



THE MIDSHIPMAN 

RAMON NOVARRO 
IN 
A Romance of Annapolis Naval Academy. 
The story that hit the front page of every 
newspaper in the country. 



^etrq-(7o/< r /^//?-^(ayer 

'The Talk of the Industry" 



CHAS. WERNER 
Resident Manager, 
3328 Olive St., 
St. Louis, Mo. 



J. E. FLYNN 
District Manager, 
St. Louis. 



C. E. GREGORY 
Resident Manager, 

1706 Wyandotte, 
Kansas City, Mo. 




wouldiit have missed 
seeing this for amjthhig 
lean thin* " m *' a 



#f» 



Says Max Balaban 

of 3aJaba.2i andKatz. 
( About 1 



Get This Without 
Any Extra Costtoyou 

See your Universal Kv u 
mediately JI f Excha "Se i m . 
how to sec "• 5? the det -'J« on 
ree,e >-- It's nar , a T maZfnff two - 

-vice to Us P eTs °f t r " ati0 " aJ 
News ReeJ. In ^national 

"One of bie~ e , f . 

M —e A. Selkin T„eat r :: te c t n Thr, " S '" 

Wonderful P„i 
° f «He Neatest „?"-•••••«» ^ was one 

5f. e . n " Ascher's Metto D , ^ had — 
Ch.cago, HI. Jvlet '°Politan Theatre, 

THrS (KtjeO™" '^ Grea test 
»um me r. A rare 1 J .^ < he . «»e.t of tne 
tr « Corp., Chicago /,i Nah ° na ' Thea- 



International News Reels 

Amazing 2~ reel picture ; 



I 



WORLD'S PREMIERE 

Now Playing In. 




H CHICAGO THEATRES 



^ mmm ^^^^^""**^^ ^— — — — — — - - i * i . i ~ i _ n jn. **■ * m 

Released Mini UNIWE&SM 



i 



September 26, 1925 



THE REEL JOURNAL 



Page Five 



This One's Even Greater Than 
It's Cracked-up To Be— 



AND WITH HINES IN THE LOBBY 
LIGHTS, YOU KNOW WHAT THAT MEANS! 



presents 




Kansas City First Run Showing, Pantages Theatre, Starting September 26 



Tommy Perkins had — 

the aggressiveness of the NORTH, 

the speed of the EAST, 

the chivalry of the SOUTH, 

and the ruggedness of the WEST. 

To the EAST where Tommy Perkins taught pancakes to be 
acrobats! — To the NORTH and WEST where he broadcasted 
the greatest campaign of "wise cracks" ever used to advertise 
stuffed pickles! — To the SOUTH where he smashed a revolution 
and fell hard for a pair of dark eyes! 

Another wow from 



Midwest Film Distributors, Inc. 



1710 BALTIMORE 



E. C. RHODEN, Mgr. 



KANSAS CITY. MO. 






Page Six 




THE REEL JOURNAL 

F.-P.-L. Buys Balaban 

Katz Theatre Chain 



September 26, 1925 
ONE QUITS SUN. SHOW FIGHT 



M 



BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aav. SlBr. 

Circulating in Missouri 
Kansas. No. Oklahoma 
N'o. Arkansas, "West 
Kentucky, West. Ten- 
nessee, So. Illinois anil 
3. W. Indiana. 

Every Saturday by 
« E E I. JO DIIKAI 

PUBI.ISHJXfl CO. 
Manufacturers Exchang: \ 

Kansas City, Mo, 



Paramount to Form New Company Sep- 
arate From Producing Headquar- 
ters to Control Theatres. 



Look Before You Book 

Main- exhibitors arc of the opinion 
that, because a picture does not have a 
first run showing' in Kansas City or in 
several of the larger key cities in this 
territory, it is an unworthy production 
of wholly uncertain merits. And through 
this belief an unjust competition is 
created for many fine productions and 
many exchanges. 

As many exhibitors may not know the 
first run situation in Kansas City — there 
beino; only five downtown houses, two 
of them Paramount owned, one a Uni- 
versal house and the fourth tied up witli 
First National, leaving only one house 
really open to everyone's product — is an 
extremely poor one to permit showing of 
all of the really good and worthwhile 
pictures this market affords. 

By condemning without seeing exhibi- 
tors are cheating themselves, for they 
are denying themselves the opportunity 
of playing many excellent box-office at- 
tractions. Careful buying does not mean 
outright favoritism to a few, but careful 
consideration of all the product avail- 
able. 

There are so many worthwhile and out- 
standing box-office pictures in the prod- 
uct of practically every exchange here, 
that the exhibitor should, if he has any 
doubts of their merit, ask for a screen- 
ing. He is entitled to see what he wants 
to buy and the exchange, that is prac- 
tically shut out of first runs, is entitled 
to a fair "break". 

Admittedly the larger companies have 
many outstanding attractions among their 
product, but so have the Independent 
companies and the smaller local ex- 

iges. 

Exhibitors should banish the thought 
lli.it "first run" means quality and should 
cease to rely on mere say-so about any 
one's picture or pictures. If there is 
any doubt as to merit the exchanges will 
all be glad to prove their claims by 
screening. 

Be fait to yourself, your box-office 
nid the exchanges ili.it are deserving ol 
i I, 'j st dm i onsidi i ation ol theii pi odui I 



A deal has been closed whereby Fa- 
mous Players-Lasky Corporation will 
take over the entire chain of theatres 
now being operated by Balaban and Katz. 
Simultaneously it has been announced 
that Famous Players will separate its 
theatre interests from its production and 
distribution department through organiza- 
tion of a separate and distinct corpora- 
tion which will be operated from head- 
quarters completely removed trom the 
Paramount executive offices. 

Provision has been made in the agree- 
ment for Sam Katz to have charge of all 
Paramount theatre operations in the 
United States in association with Harold 
B, Franklin, at present general director 
of the Famous Players theatre depart- 
ment. Under this arrangement, Mr. Katz 
will hold an even greater position than 
that which was his while associated with 
Mr. Balaban, for the deal just closed will 
add about 500 theatres to the Paramount 
chain which previously was composed of 
200 theatres, making a total of 700 thea- 
tres under the management of Mr. Katz, 
though controlled by the new company, 
stock in which will be owned 100 per cent 
by Famous Players. 

It is not expected that a special is- 
suance of Famous Players preferred stock 
will be involved, but the new company 
may have an issue of its own. 

Charles Raymond, publicity director of 
the Newman and Royal theatres, Kansas 
City Paramount houses, stated neither 
policy of the two theatres nor their pro- 
grams would be affected by the change. 



NEWMAN HERE TO CLOSE DEAL; 
FORBSTEIN TO COAST WITH HIM. 

Frank L. Newman, former owner and 
general manager of the Newman and 
Royal theatres, arrived here Thursday 
night from Los Angeles. It is under- 
stood the purpose of his visit is to sign 
final papers relative to the recent sale 
of his two theatres to the Famous Play- 
ers-Lasky Corp. 

Leo Forbstein, will return to the coast 
with Mr. Newman, to direct the orchestra 
at the Metropolitan Theatre, Los Angeles. 
Mr. Forbstein has been orchestra direc- 
tor for Mr. Newman for eighteen years. 



BURLESQUE AT TWELFTH ST. 

The Twelfth Street Theatre, which 
originally was built as a down town first 
run house of Kansas City, has changed 
its policy to burlesque, having entered 
into a 50-week agreement with the Gus 
Sun and Ackerman and Harris vaude- 
ville chain. The top week-day price will 
be .55 cents, Sundays 50 cents. 



Liberty Exhibitor Closes Sunday But 
Cotter, Moberly, Stays Open. 

One exhibitor has hoisted the proverbial 
white flag in the Sunday show battle 
among several smaller town exhibitors 
and citizens, while another, despite a 
fine and judgment against him, battles 
stubbornly on, determined to see the fight 
to a finish. 

J. W. Cotter, Moberly, Mo., exhibitor, 
pleading not guilty to operating his thea- 
tre on Sunday in violation of a Sunday 
ordinance, was fined $50 in a police 
court. He then gave notice of an appeal 
to the state circuit court and announced 
his theatre would be open on Sunday, as 
usual. Moberly had a show last Sunday, 
but it was advertised as a "charitable en- 
tertainment" and no arrests were made. 
However, city and county authorities arc 
expected to file additional charges 
against Cotter for his show of the pre- 
vious Sunday, apparently for no other 
reason than to "hit back" at him. The 
proceeds of Sunday's show were turned 
over to a committee. The city ordinance 
permits shows if the proceeds go to 
charity. Application was made for an in- 
junction to close the theatre, but this 
was denied by a circuit court judge. 

Then, in Liberty, Mo., after those who 
sympathized with Sunday shows had 
threatened to close up all drug stores 
and filling stations if Sunday shows were 
prohibited. C. R. Wilson, owner of the 
Liberty Theatre and leader in the fight, 
agreed, after a conference with sixteen 
business men, to let bygones be bygones 
and cease operating their theatre on Sun- 
day without making the town a "blue 
law" mecca. 



BRADLEY CASE DISMISSED. 

The case against James Bradley, union 
motion picture operator of Kansas City, 
i b.irged with assaulting E. J. Lime, head 
of the non-union projection school spon- 
sored by the M. P. T. (). Kansas-Missouri, 
was dismissed in a justice court in In- 
dependence, Mo., this week. Lime failing 
to appear in court. 



Court Stops Pickets at 
Grand Theatre Here 



Another victory of exhibitors in Kan- 
sas City over union tactics has been reg- 
istered, this time in the federal court. 
Federal Judge Albert L. Reeves this week 
granted a temporary restraining order to 
Arthur Harrison, manager of the Grand 
Theatre, restraining union pickets from 
patroling the theatre. The order was 
against the operators' union, theatrical 
and stage employees, musicians and bill- 
posters. Harrison alleged that the thea- 
tre had been picketed since its opening 
on September 15 and that prospective 
patrons had been informed loudly that 
the theatre used non-union employees. 



Universal Buys Beldorf 
at Independence, Kas. 



Chas. T. Sears, general manager of 
Universal Theatres in this territory, re- 
ports the consummation this week of a 
deal for the Beldorf Theatre, Independ- 
ence. Kas. Mrs. Katherine Wagner is 
tin- former owner. 



STANDARD LEASES MORE SPACE. 

Requiring larger quarters the Standard 
Film Exchange has leased more floor 
space at 115 West 18th street, next door 
to its present offices, .iiid will move 
October 1. 





B'WAY 

AT 
<5I5I ST. 

WORLD'S LARGEST AND FOREMOST MOTION PICTURE PAIXC 

'ftesenkattonsbij MAJOR. EDWARD BOWES.Tfana^nj Director 

JOSEPH M SCHENCK. 
PfvElEN TJ 

„ NORMA 
TALMADGE 

IN A MODERN VERSION OF 

GRAUS1MR 

GEORGE bARA. McCUTCHEON'S 

FAMOUS AMERICAN LOVE STOR.Y 

EUGENE O'BRIEN 

ABUCH0WETZK1 Production 

Screen Version by Frances Marion 

A FIRST NATIONAL PICTURE 



fi 



A record breaker 

for The Capitol— 

a record breaker 

for any theatre 

in the world! 




Illllillilllllli 



appearing 

in New York 

newspapers 



First National has the 

big Money -Making Pictures. 



1712 Wyandotte 
Kansas City, 



St. Louis, 
3319 Locust 



Page Eight 



THE REEL JOURNAL 



September 26, 1925 



Langdon to First Nat'l. 



Much Sought After, Signs Long Term 
Contract at High Salary. 

Harry Langdon, whose services have 
been sought by practically every im- 
portant company in the industry, has 
signed a contract with First National 
Pictures, Inc. 

Recently reports were current that 
Langdon had signed a two-year contract 
with Pathe. 

"The biggest individual contract of the 
year, insuring an almost fabulous in- 
come for the star" was the manner in 
which First National gave an idea of the 
salary to be received by Langdon, 
though the exact figures were not made 
known. 

Full length comedies under the per- 
sonal supervision of Mr. Langdon are 
provided in the contract which covers a 
period of years. Four pictures are in- 
clude in the first series and will con- 
sume sixteen months in the making. 



Universal to Produce 

"Gulliver's Travels" 

"Gulliver's Travels", will be made into 
a Super-Jewel production according to an 
announcement from the home office of 
Universal Pictures Corporation. 

The picture will be a combination of 
gigantic sets, huge casts, and trick pho- 
tography of the most elaborate kind. It 
is not known whether all four sections of 
"Gulliver's Travels" will be embraced in 
the production. 

Although satire forms the basis of 
thought behind these stories, they are 
marvelous tales of adventure-fairy stories 
in which Gulliver has many strange ex- 
periences. 



Price Now Controls 

Associated Exhibitors 

Oscar Price is now president of As- 
sociated Exhibitors, which organization 
is no longer controlled by Pathe Ex- 
change. 

Mr. Price states the only change in 
the positions now held by persons con- 
nected with Associated Exhibitors v ill 
be the relinquishing of the post of presi- 
dent by John S. Woody, who will now 
be general manager. Price will work on 
the production of pictures while Woody 
will have complete charge of the selling 
inization. 



M. P. T. O. and I. M. P. 
A. Agree On Contract 

A contract form was agreed upon at 
the final meeting held this week by the 
Joint Contract and Arbitration Commit- 
tee "i the Motion Picture Theatre Own- 
ers and the Independent Motion Picture 
Association. 

Limitation of the time, after the ren 
dering of the award of the local arbi- 
tration board, in which the award can 
be reviewed by the National Arbitration 
Commission, and a provision for the right 
to both the exhibitor and distributor to 
challenge the arbitrators selected by the 
other side, will be the only changes in 
the final conti ai l foi in The two i om 
mittees will recommend acceptance 



"FRESHMAN" BREAKS OPENING 
DAY RECORDS AT ROYAL, K. C 

"The Freshman", Harold Lloyd's la- 
test and last vehicle distributed through 
Pathe Exchange, Inc., is claimed to 
have broken .every record for the 1 
opening day at the Royal Theatre, 
Kansas City. The picture opened at 
the Royal, Saturday, September 19, 
for an indefinite run. 

According to J. A. Epperson, Kan- 
sas City Pathe manager, advices have 
been received from the Lyric Theatre, 
Boonville, Mo., that the picture did 
more business at the Sunday matinee 
than "Hot Water", grossed during an 
entire two-day run at that theatre. 



Five P. D. C. Pictures 

Ready for Release 



C. A. Schultz, manager at the Kansas 
City exchange of Producers Distributing 
Corporation, announces the following five 
new P. D. C. pictures which are now 
being released: 

"Hell's Highroad", a Cecil B. De Mille 
picture starring Leatrice Joy; "The 
Coming of Amos", a Rod La Rocque 
starring vehicle produced by Cecil De 
Mille; a Metropolitan picture, "Without 
Mercy", featuring Vera Reynolds; "Seven 
Days", an All Christie special, and 'The 
Prairie Pirate", a Hunt Stromberg pro- 
duction starring Harry Carey. 

The impressive names back of these 
five pictures should make them excellent 
box-office attractions. 



Sex Stories Not the 

Best Drawing Cards 



The history of the Eastman Theatre, 
Rochester, N. Y., which is celebrating its 
third anniversary, shows that it is not 
the sex play nor the lurid drama which 
is the greatest box-office attraction, 
following are the ten most popular pic- 
tures which were shown at the Eastman 
during its past year : 

"The Covered Wagon", "Hot Water", 
"The Rag Man", "The Sea Hawk", 
"Peter Pan", "Classmates", "Abraham 
Lincoln", "Sally". "He Who Gets 
Slapped" and "A Thief in Paradise". 

The founder of the Eastman dedicated 
it to the "enrichment of community life". 
Over 6,000,000 are said to have attended 
the various performances during the past 
three years. 



Praise For Tolhurst 

and Felix the Cat 



Louis Tolhurst and his work of photo- 
graphing animate microscopic subjects 
for Educational Film Exchanges, Inc.. was 
the subject of an article by John Monk 
Saunders which appeared recently in the 
American Magazine. Another boost for 
Educational's single-reelers was an article 
in Vanity Fair by Aldous Huxley, in 
which the well known critic describes 
Felix the Cat as his favorite dramatic 
hero. 

Educational's Secrets .if Life scries, 
made by Mr. Tolhurst, receive special 
mention in Mr. Monk's article. 



News Reel Established 

"The position of the news reel on every 
exhibitor's program is firmly established, 
and it will continue to remain so as long 
as there are motion pictures," says Harvey 
Day, General Sales Manager for Kino- 
grams, the news reel released by Educa- 
tional Film Exchanges, Inc. Mr. Day 
has just returned from a six weeks' tour 
of Educatoinal exchanges 

Mr. Day further declared that exhibi- 
tors all over the country have devised 
methods of getting into personal touch 
with their patrons ,and almost without 
exception, the communications received 
from individual patrons in which sugges- 
tions or comments on the program have 
been made there has been a mention of 
the newsreel. 



Intelligent Advertising 

Gets Big Results 



Hundreds of people were tunic daway 
at the opening Saturday night of War- 
ners Theatre, New York, formerly the 
Piccadilly .and all previous attendance 
records of the house were broken. The 
house was crowded at every showing on 
Sunday, and the attendance figures on 
each succeeding day of the week sur- 
passed the average for even' correspond- 
ing day in the past history of the house. 

"The Limited Mail", a sensationally re- 
alistic story of the rails, was the picture 
shown. Warner Bros.' intelligent adver- 
tising" and exploitation of this production, 
done on a large scale, is given the credit 
for the splendid box-olfice returns. 

During the week, which was designated 
as "Railroad Men's Week", a series of 
novel exploitation stunts was presented. 
Outstanding was a daily procession 
through the streets of the old De Witt 
locomotive and train first operated in 
1831. 



"Sales Points" for All 
of 64 F.B.O. Pictures 



A definite "sales point" will be con- 
tained in every picture of the sixty-four 
unit program of Film Booking Offices. 

"Few pictures sell themselves," de- 
clared J. I. Schnitzer, vice-president of 
F. B. O.. now visiting the west coast 
studios. "That is why the average pro- 
duction must have its sales points — 
bandies of which the salesman or adver- 
tising expert may take hold." 

The story and scenes of the production, 
record-making business such as was en- 
joyed by "Drusilla With a Million" at the 
Capitol Theatre in New York City and 
names of famous stars or authors, all 
furnish material which may be used in 
selling a picture. 




September 26, 1925 



THE REEL JOURNAL 



Page Nine 



This One Takes Them from The Wilds 
of Australia to the wildness of The Riviera! 



CECIL B. DE MILLE 

Presents 



Rod La Rocque 



in 




Intrigue — 
Romance — 
Comedy, 
a Daring 
Combination. 



And Yet, the Princess Smiled On This 
Crude Sheep Herder. 

On the gay Riviera — a crude, uncouth Australian 
sheep herder — a dazzingly beautiful princess. 

The gay throngs laughed and jeered at the un- 
mannered boy — they bowed at the feet of the ador- 
able princess. 

And the princess smiled on him — a smile of love — 
that was to carry him through unknown perils — to 
her heart and hand. 

One of the Firsl Group 
THE GREATER P. D. C. PROGRAM. 



Producers Dist. Corp. 



PRODUCERS DISTRIBUTING! 
CORPORATION 



KANSAS CITY— 111 West 18th St. 
C. A. SCHULTZ, Branch Manager 

OKLAHOMA CITY— 108 S. Hudson 
E. S. OLSMITH, Branch Manager. 

ST. LOUIS— 3312 Lindell Blvd. 

L. A. LA PLANTE, Branch Manager 



Page Ten 

A. R. Zimmer to Manage 
"U" Houses at Atchison 



THE REEL JOURNAL 



September 26, 1925 



A. R. Zimmer, recently a First National 
salesman and formerly exhibitor at 
Marysville and Axtell. Kas.. lias been ap- 
pointed manager of the Royal and Crys- 
tal theatres, Atchison. Kas., which were 
recently acquired by Universal. Mr. 
Zimmer will assume his new duties to- 
morrow, succeeding Lee Jones, resigned. 



COOK TO SOLICIT MEMBERS. 

C. E. Conk, business manager tor the 
Motion Picture Theatre Owners of Kan- 
sas and Missouri, has announced that he 
will spend part of his time out in the 
territory soliciting memberships for the 
M. P. T. O. Mr. Cook intends to make 
trips of a length and at intervals similar 
to those made by the film company 
branch managers. 

Mr. Cook declared that the theatre 
owners organization had done much for 
the exhibitor, and that the exhibitors 
who belonged showed their progressive 
spirit by so doing. 



International Newsreel 
Has New Style One-Sheet 



International Newsreel Corporation has 
inaugurated a new style one-sheet poster, 
illustrated with still pictures of the events 
shown in the newsreel. This is the fust 
time in the history of newsreel that such 
a poster has been put out. 

With its three illustrations, reproduced 
in full eight by ten inch size, and the 
block type captions setting forth the more 
important subjects, the new two-color 
poster is very striking. 




HEADQUARTERS 

For Exhibitors and Film Men 

HOTEL 
BRAY 

12th Street and Balti 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephton, 
President. 





George Planck, manager of the Sedalia 
Theatre, Sedalia. Mo., visited his friends 
in the film district here this week. 

* * * 

R. R. Thompson, Warner Bros, sales- 
man, reports one of the biggest weeks 
in sales in his entire experience. "Things 
are breaking right out in my territory, 
and exhibitors are expecting a good fall 
season," he said. Thompson has been 
with the Vitagraph organization, prior 
to the merger with Warner Bros., four 

years. 

* * * 

Joe Klein of the Chesterfield Picture 
Corp. was a caller at the Independent ex- 
changes in the interest of his product. 

* * * 

Mrs. K. ( i. Chetwood, contract clerk 
at the Fox branch here, is the proud 
owner of a new Chevrolet coupe. 

* * * 

C, M . Pattee of Lawrence, Kas., was 
a visitor at the Kansas City exchanges 

this week. 

* * * 

George Hartman, formerly with First 
National here, is now a salesman at the 
Kansas City office of Educational Film 

Exchange. 

* * * 

C. F. Senning, who returned Monday 
from a trip into the Kansas City territory, 
ieclared the exhibitors' outlook is bright 
and with the coming of cool weather, 
box-office receipts are continually grow- 
ing. 

* * * 

M. W. Reinke, manager of the Univer- 
sal theatres in St. Joseph, Mo., was a 
visitor at the Kansas City exchanges this 

week. 

* * * 

Truly B. Wildman. formerly manage! 
for Producers Distributing Corporation 
here, and lately appointed district repre- 
sentative for that organization covering 
the New Orleans. Dallas and Oklahoma 
City territories, passed through Kansas 
City Saturday en route to Chicago. 

* * * 

E. C. Rhoden. manager of Midwest 
Film Distributors. Inc., reports a playing 
arrangement on the feature picture. 
"Souls for Sables", which is to go into the 
Miller Theatre. Wichita, late in October. 

* * * 

Midwest Film Distributors. Inc., re- 
port the sale of their entire group of 
comedies to the Echo Theatre. Great 
Bend, Kas., and the Crown Theatre, 

I lodge City. Kas. 

* * * 

M. A. Levy. Kansas City branch man- 
mrr for Fox Films Corporation, an 
nounces that the Isis Theatre here will 
have first suburban run here on all Fox 
productions 

* * * 

( R. Wilson, owner of the Liberty 
Theatre. Liberty, Mo., was a visitor at 
the Kansas Citj e? changes this w eel< 

Mr, Wilson is one of the directors oi 
the Motion Picture Theatre Owners of 
Missouri and Kansas 



C. I. Sonin, purchasing agent for 
Metro-Goldwyn and Loew theatres, spent 
several days in Kansas City last week. 

* * * 

On its opening day at Manhattan, 
Kas., "The Iron Horse", a Fox special, 
broke the house record of the Marshall 
Theatre there. * * * 

A screening was held at the Kansas 
City Fox exchange Monday night in 
which the following program was pre- 
sented: "A Cloudy Romance", comedy; 
a Fox Variety entitled. "Toiling for Rest" ; 
and "Durand of the Bad Lands", featur- 
ing Buck Jones. G. Kubitsky, assistant 
manager, declared this to be one of the 
most enjoyable previews held at the Fox 

office this season. 

* * * 

Miss Ruth Gershon, a stenographer at 
the Kansas City Fox office, has returned 
to work, having fully recovered from a 

recent operation. 

* * # 

Mrs. L. Mayhue, formerly Miss Lucille 
Hickman, a billing clerk at the local Fox 
office, resigned Saturday to assume the 
home duties of married life. 

* * * 

Mrs. Mary Williams of Sedalia. Mo., 
mother-in-law of Fred Spear of the Or- 
phean! Theatre. Kansas City, died un- 
expectedly while visiting Mr. and Mrs. 
Spear in Kansas City Monday. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., announced this 
week that his company had closed with 
sixteen suburban houses in Kansas City 
for playing dates on the entire product 
offered by the exchange for the new 
year. 

* * * 

Hollywood, film colony refreshment 
emporium, is moving across the street 
from its present location. Jack Langan, 
manager of Standard Film Exchange, has 
leased the old Hollywood quarters at 11? 
West 18th street and will convert them 
into an up-to-date restaurant and film 
club for out-of-town visitors and local 

film folk. 

* * * 

Stand by— Station WHK, Sweeney Au- 
tomotive School. broadcasting — Harry 
Taylor, Universal branch manager. Sam 
Martin, salesman, and Mrs. Taylor, will 
render musical entertainment next Thurs- 
day evening, October 1. Everybody tunc 
in at 8 p. m. and listen to Movie Row's 
musical merrymakers. 

* * * 

Miss Mary Frcchin. formerly cashiei 
at the Mainstreet Theatre here, has hiar- 
ried Roy Phipps, who was assistant treas- 
urer at Sbubert's Missouri Theatre in 
Kansas City. The couple has left for 
Pittsburgh, Pa,, where Mr. Phipps will 
be assistant manager of Locw's Aldine 

Tin atre. 

* * * 

"The I rackerjack", Johnny Hines' la- 
test feature, goes into its Kansas ( it\ 
premiere al the Paritages Theatre the 
week starting September 2fi 



Here's a Boost 

From the Trade Press 



*# 



Souls for Sables** 



THE EDITORS ALL AGREE, 
It's Darned Good Box Office Material" 

■•••(-^©i»i(nss^^^r&Hi)@^-)-- 



Says: 
The Morning Telegraph 

"A real box office picture and that doesn't mean 
it will appeal only to those who check their brains 
with their hats. There is humor as well as heart 
throbs; sophistication and sentiment — an ideal com- 
bination for everybody. 'SOULS FOR SABLES- 
there's a title for you and the picture lives up to it." 



Stars: 



Story: 



EUGENE O'BRIEN 
CLAIRE WINDSOR 
EILEEN PERCY 
GEORGE FAWCETT 
ANDERS RANDOLPH 

By David Graham Phillips, 
from the book, "Garlan & Co." 



IT'S A "TIFFANY" PRODUCTION! 



Distributed By 



Says Danny | 

in The Film Daily, 
Sept. 3, 1925 

PICTURES [ 

BY DANNY [s 

"Everyone puts his best I; 

foot forward in September. I 

Lots of good pictures come || 

around. One of them, "Souls ! 

for Sables" stepped in with- j 

out much fuss. Without 1 

much noise. And when it j 

steps out you're going to | 
hear from it. 

This one is out in the independ- I 

cut market. Made for Tiffany by j 
James C. McKay. Don't know 

much about McKay but he's done j 

a mighty fine piece of work with j. 

this. He lias loaded it with box- l 
office values, and he has used a 

mighty fine cast: Claire Windsor, f 

Eugene O'Brien. Eileen Percy, I 

George Eawcett. Robert Ober and \ 

Anders Randolf and they go { 

through their paces in a mighty {■ 
fine way. 

If this release came from ■• 

one of the half dozen larger ; ; 

companies in the business ! 
you'd hear a lot about it. 

Because it deserves it. It's j 

darned good box-office ma- ;, 
terial." 






Midwest Film Distributors, Inc. 



1710 Baltimore 



E. C. RHODEN, Mgr. 



Kansas City, Mo. 



Page Twelve 

"Why Have a Censor 
Board?" Ask Officials 



THE REEL JOURNAL 

New Regent at Winf ield 
Has Impressive Opening 



September 26, 1925 
AMERICAN PLUCK" READY. 



Kansas Citizens Believe Censorship Fail- 
ing Because of Pictures Shown 
on Screen. 

With exhibitors and all those affiliated 
with the industry on the "outside" citi- 
zens and state officials of Kansas are 
beginning to ask and ask with emphasis : 
"Why have a censor board if it has 
passed some of the pictures we see in 
Kansas theatres?" 

A column story was devoted to the 
question which daily is growing in com- 
plication by the Kansas City Star Sunday. 
That after all the public is the better 
censor appears to be tbe trend of senti- 
ment. In observations made by Mrs. C. 
J. Evans of Topeka Kas. who is called 
"the mother of motion picture censors in 
Kansas", and who helped frame the state 
censorship law she asserts that the censor 
board is growing entirely too liberal in 
its approvals. Excerpts of her statement 
in a letter to the Star follow : 

"One afternoon recently I dropped into 
a theatre. After an enjoyable viewing 
of a news reel and comedy a picture, 
with the title of 'Chickie', was thrown on 
the screen. The entire picture was im- 
moral and suggestive of immorality all 
the way through. The censorship board 
evidently had tried to 'clean it up' in 
places by eliminating titles. 

"* * * Inasmuch as the whole trag'.c 
truth was laid bare in the latter part of 
the picture, it would seem that the work 
of the censor board served no other pur- 
pose than to bewilder the minds of the 
audience." 

The Star's story continues : 

"The above protest of Mrs. Evans only 
voices many protests that have been 
made against movies in Kansas, where 
the state has attempted by law to regu- 
late them. 

"'What is the state censor board do- 
ing?' ex-Governor Henry J. Allen once 
asked in his term as governor after he 
had witnessed a motion picture show 
one night in Topeka. 'The board must 
have been busy at something when this 
picture got by.' 

"Last winter during the legislative ses- 
sion an effort was made to abolish cen- 
sorship. The movement was sponsored 
by the motion picture industry and peo- 
ple were suspicious of the step. But in 
the discussion of the pending measure 
one frequently heard : 'Why have a cen- 
sor board if it has passed some of the 
pictures I have seen in Kansas theatres?' 

"Miss Emma Veits, chairman of the 
present censor board, said the picture 
mentioned bv Mrs. Evans was passed by 
her and Mrs. W. H. Haskell, the other 
member of the board, Mrs. Etta B. 
Beavers, not bring present. Miss Veits 
admitted there had been some complaints 
on the picture, but declared that when 
she received the complaints she called 
the picture in for a re-run. but that the 
distributors have thirty days in which to 
comply with the order recalling it." 



FIRST WOLFHEART OCTOBER 15. 

Standard Film Exchange announces 
lli.it the first release of it- new dog 
series will lie "The Courage of Wolf- 
hcart." The release 'Lite is set for Octo- 
ber 15. This is one of six. Wolfheart is 
the new don star. 



Quite an event was made of 0. K. 
Mason's opening of the Xew Regent 
Theatre at Win field, Kas., last week. A 
large number of film men, some con- 
nected with the distributing and some 
with the exhibiting end of the business, 
were present. "The Coast of Folly", a 
Paramount picture featuring Gloria 
Swanson, and O'Hara San and His little 
Review played to large audiences. 

The New Regent, which was formerly 
the Grand, has undergone a remodeling 
in which the theatre was practically re- 
built. It is now a beautiful up-to-date 
house. 

With the aid of Earl Cunningham, 
Paramount exploiteer, the Win field 
Courier printed a special eight-page sec- 
tion giving news about the opening of 
the New Regent and featuring an ad- 
vertising tie-up with the opening by the 
merchants of Winfield. 

After the show, members of the audi- 
ence, newspaper and film men attended 
a party held on the stage of the theatre. 
Refreshments were served, followed by 
dancing. 



Enterprise Releases 

"The Fear Fighter" 



The first print of the new Billy Sulli- 
van series, to be distributed by Enter- 
prise Distributing Corporation, has ar- 
rived and is ready for service, Bob 
Withers, local manager, announced this 
week. The title of the first picture 
starring the popular action star is "The 
Fear Fighter." 

The group of six productions has been 
titled "The Fast Action Series." Others 
of the group which will be released later 
are : "The Goat Getter". "The Wind 
Jammer", "The Patent Leather Pug", 
"Fighting Fate", and "Fighting Justice". 

This group is to be released nationally 
by Rayart Pictures, and is being produced 
by Harry J. Brown. Albert Rogell di- 
rected "The Fear Fighter." 



TWO F. N .PICTURES RETITLED. 

"The Sea Woman", which Edwin Ca- 
rewe produced for First National Pic- 
tures, Inc., has been retitled "Why 
Women Love", and "The Girl From 
Montmartre" is the new title for "Span- 
ish Sunlight", a picture featuring Barbara 
La Marr and Lewis Stone. 



First of New Series Starring Geo. Walsh 
Is Released. 

Midwest Film Distributors. Inc.. re- 
ceived this week the first of a group of 
three productions starring George Walsh. 
entitled, "American Pluck," according to 
E. C. Rhoden, manager. "American 
Pluck" will be released immediately. Mr. 
Rhoden announced. 

Other titles of the series which will be 
forthcoming are "The Prince of Broad- 
way" and "Blue Blood". In this group, 
an old series originally written for Doug- 
las Fairbanks, and called the "Americano" 
series has been rewritten and re-titled 
for Walsh. 

Rhoden announced that "American 
Pluck" would go into its Kansas City 
premiere at the Pantages Theatre the 
week of October 1(1. 



■M. 



"The Mocking Bird" 
Chaney's Next M.-G. 

"The Mocking Bird", a story of the 
underworld in London with a strong love 
theme, will lie Lon Chaney's next starr- 
ing vehicle for Metro-Goldwyn-Mayer. 
Tod Browning wrote the story and will 
direct the picture. 

"The Mocking Bird" is said to offer 
Chaney strong opportunities for the dif- 
ficult character acting for which he is 
famous. 

Chaney is considered by many to be 
the greatest character actor in the his- 
tory of the screen. His acting ability is 
said to have won him more admirers than 
many stars who play straight leads. 



F. B- O. IS SHIRTINGLY GENEROUS. 

Working on the theory that many loyal 
exhibitors would give their shirts to the 
company, Film Booking Offices is antici- 
pating such a move by giving the shirt 
to the exhibitor. 

The shirts, which are very beautiful 
and costly, made of the finest silk fabrics, 
are on exhibition in all the F. B. O. ex- 
changes and will be given frea to any 
one, who, like Cinderella, can wear them. 
They we're made for "Fatty" Karr. the 
Standard Cinema star but were a bit 
small, being only size 78. Any man wear- 
ing a 78 or 78'lS size shirt can get his 
winter outfit free. 

It is interesting to note that Mr. Karr, 
f»r whom the shirts were made, had a 
beautiful pair of cuff buttons made from 
the covers of two garbage pails, and that 
the buttons on the shirts were fashioned 
from mother-of-pearl twenty-four sheets. 



COMMENTS WERE 100%! 
READ THIS ONE 

Mr. E. C. Rhoder, 
Kansas City, Mo. 
Dear Sir: 
It has been a great pleasure to screen a picture that has as much 
entertainment as THE WIZARD OF OZ. Comments on this show were 
100 per cent. 

We are very proud of having shown this feature on our screen, and 
know the WIZARD OF OZ will be a great box office attraction, and 
add to fame of Midwest. 

Yours truly, 

R. A. GASTON, 
Standard Theatre, Mankato, Kas., Sept. 16. 

Book This One from MIDWEST FILM DIST. Inc. 



September 26, 1925 



THE REEL JOURNAL 



How Would You Like to Receive a Bill 

for $700, Caused by Somebody's Carelessness? 



By HARRY WEISS, Manager. 

St. Louis Branch Associated First National Pictures 



Inc. 



How would you like to receive a bill 
for $700 contracted through the other fel- 
low's carelessness? That is just what 
happened not long ago and the amount 
was for destroyed trailers. Imagine, if 
you can. the film exchange boasting of 
the fact that they supply trailer service 
free, as a help to the exhibitor and 
imagine, if you can, the ingratitude of 
the people who are favored by this free 
trailer service, in destroying $700 worth 
of film, and you have a fair idea of what 
it is and why it is that everything that 
you get out of the film exchange is 
charged for. 

Many theatre managers, as they read 
these lines, will say "That doesn't apply 
to me", and to the man who is saying 
this, let me suggest the following. You 
have faith in your operator or he would 
not lie in your employ, yet your operator 
is only human. He will follow the course 
of the least resistance. 

Do you know that the negative cost 
and the printing cost of the average 
trailer is around $2,000? And here is how 
it works out. Thirty-five branch offices, 
five trailers to the branch means one 
hundred and seventy-five trailers. These 
trailers will average 4c per foot, the av- 
erage trailer is 300 feet long. This gives 
you a total footage of 52,500 feet. Multi- 
ply this by 4c a foot and you have the 
tidy sum of $2.100— and that is the small- 
est item. 

The nifty little film boxes that the 
trailers are shipped in, and which make 
such wonderful tops, and which make such 
handy tool boxes for the operators, cost 
$1 each. Add to this amount the cost of 
handling in the exchange, as trailers are 
booked just like features are, and you get 
an idea of what the Branch Manager is 
up against. 

As I write these words, no doubt there 
is many a trailer and many a trailer film 
shipping case roosting in some operating 
room when a brother exhibitor of yours 
could be deriving the benefit of the ad- 
vance advertising that this dandy little 
trade-stimulator would get for him. Of 
course an exhibitor would say, "Any time 
I fail to send back a trailer, the exchange 
notifies me and I send it back immedi- 
ately." That is correct, but why should 
the exchange have to go to the extra 
expense and extra time to get back to 
them something that has cost them 
money, time and thought and which they 
have loaned you to help you ? 

Think it over. Mr. Exhibitor and then 
ask yourself why distributors are reluc- 
tant to include the free trailer service. 



RUPERT JULIAN AGAIN KAISER 
IN "THREE FACES EAST." 

Rupert Julian will again essay his fa- 
mous impersonation of the German Ex- 
Kaiser in "Three Faces East", which Mr. 
Julian is also directing for Producers 
Distributing Corporation. 

"The Beast of Berlin" is the picture in 
which Mr. Julian was first seen in his 
famous impersonation of the ex-emperor 
of Germany, 




Page Thirteen 
THEATRE CHANGES 

Harry Weiss, St. Louis exchange man- 
ager for First National Pictures, Inc., re- 
ports the following theatre changes in 
the St. Louis territory: 

H. W. Haines has become sole owner 
of the Star Theatre, Rockport, 111. The 
Opera House at Jonesburg, Mo., has been 
destroyed by fire. K. K. Stephens has 
purchased the Star Theatre, Paris, Mo., 
from L. O. Crow. The theatre will now 
be known as the Liberty. F. A. Mc- 
Carthy has bought the Opera House at 
Edinburg, III, from W. J. Etherton. Mr. 
Etherton will manage a car business for 
his brother in Carbondale, 111. The Ma- 
jestic Theatre, Mammoth Springs, Ark., 
is to be closed October 1. 



Enterprise Scores Again 



with 



FAST ACTION SERIES 




8ILI5f SULLIVAN 



IN 



"THE FEAR FIGHTER" 

NOW READY 

Coming: 'The Goat Getter", "Fighting Fate", "Fighting 

Justice", "The Windjammer", "The Patent Leather Pug." 

Enterprise Dist. Corp. 

115 W. 18th St. Bob Withers, Mgr. Kansas City, Mo. 

"The Largest Independent Distributing Organization in the Industry." 



Page Fourteen 



4 NEW F. N.'S NEARLY READY. 



Photography Practically Complete On 
These Productions. 



Photography was practically finished 
last week on lour new First National re- 
lease-. 11 i ording to Tom 0. Byerle. man- 
ager at the Kansas City First National 
exchange. 

Colleen Moore's new starring vehicle. 
"We Moderns", from Tsrael Zangwill's 
play, is ready to go into the cutting room ; 
John M. Staid has finished photography 
on his own original story, "Memory 
Lane": "The Beautiful City", featuring 
Richard Barthelmess and Dorothy Gish is 
now being cut and edited, and the final 
shots are being made for "Tin- New Com- 
mandment", taken from Frederick Pal- 
mer's novel "Invisible Wounds". 



THE REEL JOURNAL 

"Graustark" Breaks 3 

Records at Capitoi 

Three house records were broken at 
the Capitol Theatre, New York City, by 
"Gi tustark", First National's new Norma 
adge picture, according to T. O. 
Byerle, Kansas City branch manager for 
First National Pictures, [lie. 

The picture opened the Sunday lie tore 
Labor Day and played to the biggest 
matinee in the history <>i the theatre; it 
played to the biggest single day's busi- 
ness, and it played to the largest receipts 
for any two consecutive days in the his- 
tory of the Capitol Theatre. 



Warners Co-Feature 

Harlan and Miller 

Warner Bros, have started production 
work on "The Fighting Edge", the first 
picture co-featuring Kenneth Harlan and 
Patsy Ruth Miller, A special series of 
Dorics, featuring these two. is now being 
considered at the Warn, r studios, and it 
is believed that the new team will become 
as popular as the Marie Prevost-Monte 
Blue and Irene Rich-Huntly Gordon com- 
binations. 

"The Fighting Frige" will be directed 
by Henry Lehrman, and Gayne Whitman, 
Charles Conklin, Pat Hartigan, Eugene 
Palette and Lew Harvey make up the 
supporting cast. This is the first Warner 
picture to be directed by Mr. Lehrman. 



N. Y. Papers Praise 
"The Coming of Amos" 

New York newspapers were unanimous 
in their approval of "The Coming of 
\in..s". a I ecil B. De Mille production 
rring Rod La Rocque for Producers 
Distributing Corporation, which bad it-, 
premiere in the metropolis at the Colony 
Theatre last week. 

"'Li'' Coming of Amos' is easily the 
best among the Broadwaj film 
'Lake it from us, this is a picture 
everybody will like," said the New York 
Evening Graphic. 

" ' Tne Com the ear- 

marks of being a bo: offii e wow. It is 
raving melodrama, wild carnivals and 
hectic action." was the Xcw York DaiL, 
Mirror's stamp i d appi o\ al. 

itoi ) i ontinues with a set of the 
cleverest subtitles flashed on r 
'" months. It's non en ii allj , melodra- 
matically, delightfully amusing," was the 
praise bestowed by the New York 
I- lurnal. 



Mr. Exhibitor: Ask at the Film Exchanged 
for the 




It • little to ask for, but it's the only 
reliable aid you can give your musicians 
to help put the picture over 
" — m— — ■mi ni i n m- 



WARNERS COMPLETE 2 CASTS. 

Ronald Coleman having been signed to 
play the role of Lord Darlington, the cast 
of Warner Bros.' "Lady Windermere', 
Fan", is now complete. Irene Rich, Maj 
Mi Woy, Edward Martindel, Bert Lytell, 
Helen Dunbar and Carrie Daumery are 
the other players in the Ernest Lubitsch 
pn iduction. 

Warner Bros, have also completed the 
cast for "His Jazz Bride." This cast in- 
cludes Marie Prevost, Matt Moore, John 
Patrick. Stanley Wayburn, Mabel Julienne 
Scott, 'ieorge Irving, Don Uvarado, 
Margaret Seddon, Helen Dunbar and 
i>,ivne Whitman. 



Errol Completing 

Sam Rork Special 



The Sam Rork special, "Clothes Make 
the Pirate", is being finished by Leon 
Errol, who will start his two-year ion- 
tract with First National Pictures, Inc., 
upon completion of this picture. 

Errol is recognized as a master of the 
art of pantomime and bis comedy is of 

very high type. That audiences are be- 
ginning to expect this higher quality of 
comedy offering, is the belief of "the 
e ones". 

Dorthy Gish. Xita Naldi, and George 
Marion are other stars included in the 
cast of "Clothes Make the Pirate". 



Patheserial "Wild West" 
to Be Feature Also 



"Wild West", a Patheserial, will be made 
into a six-reel feature. This "different 
'in h Pathe is offering 
will have all the elements which are 
usually found in pictures featuring cow- 
boys and ranches with the additional ap- 
peal oi the cirrus big-top and an honest- 
to-goodness wild west show. 

lack Mulhall and Helen Ferguson are 
the featured players in "Wild West", 
which is based upon actual Happenings 
early histon of Oklahoma. 



"KIKI" NEXT FOR NORMA. 

Norma ["almadge, who just recently 
completed "Graustark", will have "Kiki" 
iroduction for First National 
Pictures, Inc. 

Tin' -ii-. n rights for "Kiki" were pur- 
chased from I to id I'.rb co at a price 
aid ti * I"' the highi - 1 eve: p. ml for a 

'11 Will 'n 



September 26, 1925 

C. F. Chandler New F. N. 
Director of Advertising 



C. F. Chandler has been appointed di- 
rector of advertising and publicity of 
First National Pictures, Inc., the position 
which was formerly held by Mark Kel- 
logg. For the past two years Mr. Chandler 
has been in charge of the exhibitors serv- 
ice department of First National. 

Mr. Chandler is a newspaper and ad- 
vertising man of long experience. His 
first position in the film industry wa^ 
with Fssanay Film Manufacturing Co., 
for whom he was advertising manager 
and director of publicity for five years. 



Pathe Rooster Trade 
Mark to Be Animated 



The famous rooster trade-mark which 
appears on all Pathe films wall now be- 
come animated, and a real, live, wdiite, 
leghorn rooster in the act of crowing will 
be shown on Pathe prints. 

The Hal Roach studios, who volunteered 
to locate the chanticleer and do the neces- 
sary camera work, spent three months 
trying to photograph a rooster in the act 
of crowing, but could not get a single one 
to perform before the camera. Finally 
they called upon Billy Knight, who has a 
vaudeville act featuring a troup of 
trained roosters, one of which was made 
to crow before the camera. 



Fanny Hurst's Liberty 
Prize Winner Retitled 



"The Moving Finger", Fanny Hurst's 
Liberty magazine $50,000 contest prize 
winner, has been retitled "Mannequin" 
for production by Famous Players-Lasky 
Corporation. 

According to reports, Liberty has al- 
ready spent $100,000 advertising the story 
and picture in various magazines and im- 
portant daily newspapers throughout the 
country, and will spend that much more 
before the picture is released, making a 
total of approximately $200,000 advance 
advertising for "Mannequin". Undoubted- 
ly this wide publicity will be felt at the 
box-office, and Paramount's picture of 
this contest-winning story should be an 
even greater attraction than Miss Hur-I'- 
tamotis "Humoresque". 



UNIVERSAL SIGNS BAGGOT. 

King Baggot, who has been associated 
with Universal Pictures Corporation for 
almost ten years, first as a star and later 
is a director, has signed a new- long-term 
contract as a director with L T niversal. 

"Perch of the Devil", a novel by Ger- 
trude AtluTton, will be Baggot's. first 
picture under the new contract. 



BROOK IN "THREE FACES EAST." 

i live Brook has been engaged by Cecil 
P.. De Mille to appear in "Three Faces 
East", a secret service play which Rupert 
Julian is to direct for Producers Distribu- 
ting Corporation. 

Mr. De Mille obtained an option on 

this distinguished English actor some time 

ind di i id- d to exei i ise it for tins 

arc. 



September 26, 1925 

What Is Next in 

Motion Pictures 



THE REEL JOURNAL 



Page Fifteen 



IEQUIPMENTandSIJPPIJE^ 



By Cecil B. De Mille. 



The purely mechanical side of motion 
pictures has" about reached its apex. We 
are near the limit of the great advance 
in the technical lines of trick photogra- 
phy, strange lighting, unique sets, and 
startling effects. 

We still have far to go, however, in 
the development of deft, new, subtle ways 
of transferring thought to the screen ; 
of inventing unusual methods of driv- 
ing home situations and ideas of especial 
importance. 

In the next three or four years there 
will be astounding advances made in the 
methods of screen translation. Every 
day directors and writers are discovering 
new points of "technique" whereby a 
thought or an emotion will register with 
more surety and less effort. 

It was only a few years ago that if 
we wanted to have a man do one bit of 
action in his home and another at his 
office downtown we saw him go out of 
the door, out of the house, enter his car, 
get off at his office building, enter the 
elevator, etc. Now we simply go from 
one scene to another with no tedious, 
footage-wasting, intermediate steps. And, 
because of this "tightening up" tendency, 
our stories will condense in action and 
increase in interest. 

The day of the purely butterscotch girl 
and peppermint boy love story is gone. 
The "theme" photoplay that has some- 
thing to say; something to add for the 
general good of the world, in addition 
to its entertainment values, will continue 
to advance and increase in popularity 
and importance and as my production of 
"The Ten Commandments" was decidedly 
theoretic, so does my present picture, 
"The Road to Yesterday", search for 
drama in the great theme that wrong is 
punished— "even to the third and fourth 
generation." 

I do not think we will have any great 
revolutionary changes in film, cameras, 
or in effects ; but I do think that all 
these technical elements will be brought 
to finer points. That color photography, 
talking pictures, stereoscopic pictures; 
will all go hand in hand with develop- 
ments on the thoughtful side to enable 
the motion picture to fulfill its destiny. 
So far as stars are concerned, we will 
have them just as long as personalities 
.irise of sufficient strength to hold pub- 
lic interest. Such individuals are rare, 
however, and "star" pictures will always 
be supplemented by productions made 
on the merits of the specific story. 

"The play's the thing"; and if the star 
can adequately carry the play— splendid. 
If not, then we will have the all-star 
cast. But whether a story be starred or 
starless its success depends entirely on 
the strength of the tale. 



The Kansas City branch of the Rudolph 
Wurlitzer Company has been informed 
by the factory that the large Wurlitzer 
organ which is to be installed m the 
Newman Theatre, will be shipped about 
October 1, according to F. Brodeur, Kan- 
sas City manager. Installation of the 
new organ is expected to be completed 
shortly "after the first of November. 

The new instrument, which is to em- 
body all of the latest improvements of 
the "makers, will be the largest organ in 
the entire Middle West, with the excep- 
tion of a Wurlitzer organ now playing 
at the Missouri Theatre in St. Louis. 



\ folder containing pertinent informa- 
tion and facts concerning the Master 
Glass Bead Screen has just been issued 
by the National Screen Company of 
Cleveland. The folder also explains the 
adjustable border which is furnished with 
the Master Glass Head screen which 
makes it possible to "mask in" the pic- 
ture as desired. 




Have You Heard] 

I THE NEW 

Ireprodu c o ! 

PLAYER PIPE ORGAN 

$2150 J $300 Down 
Installed 1 $15 Weekly 

Write for our prices on your 
organ in exchange. 

J. W. JENKINS SONS 

MUSIC CO. 

KANSAS CITY, MO. 



Sale Now On! 



Slashed Prices On Renewed 
Equipment. 

Two (D-MODEL) Motiograph 
projectors with motor equipment 
and arc lamp houses, each $265. 

Two (6-A) Powers projectors with 
motor equipment and arc lamp 
houses, each $250. 

Two (1-A MODEL) Motiographs 
with arc lamp houses, motor equip- 
ment, each $175. 

The new G-E Mazda equipment 
can be supplied at an additional 
cost. 

Several used transformer also of- 
fered at special prices for quick 
sale. 

BETTER HURRY! 



Stebbins 

Picture Supply Co., 

19th and Wyandotte Streets, / 
Kansas City, Mo. 



T. H. Smith of the Princess Theatre at 
Colchester, 111., is contemplating building 
a theatre and business block on the site 
recently occupied by the Terrill and Sons 
department store and the Carson & Sons 
Hardware store recently destroyed by 
fire. The theatre will be 40x110 feet, 
with a seating capacity of about 500. A 
large stage with dressing rooms in the 
basement beneath will enable the manage- 
ment to put on road attractions as well 
as pictures. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Ktniti City, Mo. Los Angeles, Calif. 



The 1926 Slide , 
Catalog Now Ready! 
Ask For It 
KANSAS CITY SLIDE CO. 

15th & Troost Kansas City,, Mo- 



. ■■ — + 



Wu 







/ 



HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard, Equipment For 

Theatres De Luxe 

I 

WE AI.SO MAKE A JUNIOR 
MollEI. AS LOW AS 

$5,500 

FOR SMALLER HOUSES 

Trade in Your Old Instrument 

/ 

r, asonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



r 



/ 



Page Sixteen 



THE REEL JOURNAL 



September 26, 1925 



\ 




EXPLOITATION 

IDEAS ^2 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



CUT PRICES FOR CHILDREN GETS 
SERIAL BUSINESS. 

Inducing children to attend the opening 
of "The Great Circus Mystery", a Univer- 
sal serial, by reducing the admission 
charge for the first episode from a dime 
to five cents, was very profitable to 
Reuben Spivack, manager of the Lowell 
Theatre, St. Louis, Mo. 

Handbills telling of the picture and the 
five-cent admission charge, which were 
distributed in three schools located near 
the theatre, resulted in the attendance of 
over three hundred children at this show. 
Spivack declares that without this ex- 
ploitation, there would have been an at- 
tendance of 50 or 60 kids at 10 cents. 

The number of kids he has played to 
on the subsequent episodes has sold him 
on exploitation, Spivack admits. 



SONG TIE-UP FOR PATHE. 
OUR GANG COMEDY. 

"Your Own Back Yard", a new "Our 
Ga\ig" comedy which was inspired by the 
famcMis song, "Stay in Your Own Back 
Yard 1 " w ;n De exploited by a tie-up with 
M. W\tmark and Sons, who will publish 
an "Oihj Gang" edition of the song. 

A picture of "Our Gang" will be on the 
cover of the new edition of "Stay in Your 
Own Rack Yard" and the publishers are 
ready to co-operate with theatres in mak- 
ing displays and promoting interest in 
both tlii' picture and the song. 



FASHION REVUE FOR "SLAVE OF 
FASHION" AT STATE. 

When the new Norma Shearer starring 
vehicle, "A Slave of Fashion", opened at 
Loew's State Theatre. St. Louis, Mo.. W. 
G. Bishop Metro-Goldwyn exploiteer, ar- 
ranged a tie-up with the house of Finkel- 
stein, fashionable clothiers, in which a 
pretentious revue entitled "A Symphony 
of Fashions", was used. Five scenes were 
presented dealing respectively with Adam 
and Eve in the Garden of Eden, where 
personal adornment was first adopted, 
the Dance of Cleopatra, with Egyptian 
styles and settings, the court of Louis 
XI of France, where fashion reached its 
pinnacle of ornate design, Colonial Days 
in America showing the minuet as danced 
in Colonial costumes, and a scene featur- 
ing the advance fashions of today. 

The house of Finkelstein bought space 
in the local dailies and took advantage 
of the fact that the Retailers' Association 
met in St. Louis at the time, a letter be- 
ing mailed to every merchant expected. 
A tie-up with the Shoe-Mart and the 
Fashion Bootery resulted in more space 
in the press and a number of window 
displays. 

The amount taken in by the box-office 
on the first Monday afternoon following 
this campaign came within $7 of the 
bouse record for any Monday matinee. 



New Cast Selected for 
"How to Train a Wife" 



Announcement of a change in the cast 
previously named for the Lewis H. Moo- 
maw feature, "How to Train a Wife", has 
been made by Associated Exhibitors. 

The new cast for the production, which 
is now being made on the Pacific coast, 
features Virginia Valli and Eugene 
O'Brien, with a supporting staff of play- 
ers including Jean Hersholt, George 
Nichols, Boris Karloff. Bryant Washburn 
and Cissy Fitzgerald. 



LEWIS A PRESSMAN IN EARNEST. 

Fifty thousand copies of the San Fran- 
cisco Chronicle were run off the presses 
during the filming of Emory Johnson's 
big newspaper melodrama, "The Last 
Edition." And the star of the production, 
Ralph Lewis, unskilled as he was in the 
actual work of a pressman, did everything 
in turning out the "run", from clamping 
on the plates to starting the hug rollers 
turning. 

The Johnson company worked for two 
weeks in the Chronicle press room shoot- 
ing scenes, so Air. Lewis had consider- 
able time in which to acquaint himself 
with the duties of a pressman, the part 
which be enacts. Consequently when a 
"run" of 50,000 was made, the veteran 
character actor was able to turn the trick 
with little or no assistance from the reg- 
ular press room force. 




Those present at Universal's trade showing held at Concordia, Kas., recently. Seated in the front are the following Uni- 
versal representatives: Sam Miller, Harry Taylc,<r, Bob Gary, J. E. Dodson, Dave Bader, W. C. Haynes and Joe Rosenberg. 



September 26, 1925 



THE REEL JOURNAL 



Page Seventeen 




Amusement Co. Buys 10 
More Theatres, Report 

The St. Louis Amusement Company 
within the next few weeks will take ovcr 
ten more of the leading neighborhood 
theatres and airdomes in St. Louis. Papers 
in the deal are now said to be in prep- 
aration. An official announcement is an- 
ticipated soon. 

This information was obtained from a 
most reliable source. It was also learned 
that the officials of the company have ex- 
tensive plans for the construction, pur- 
chase and leases of theatres outside of 
St. Louis. 

The deal for the lease of the Cinderella 
Theatre, 2731 Cherokee street, by the St. 
Louis Amusement Company has been 
closed and the new management took 
charge on Tuesday, September 22. The 
Cinderella was owned and operated by 
Freund Brothers, who also have the 
Woodland and Kingsland Theatres on 
Gravois. It is said they have been given 
a very attractive leasing proposition from 
the St. Louis Amusement Company. 

In furtherance of their plans for ex- 
pansion the St. Lours- Amusement Com- 
pany has arranged to float a $600,000 first 
mortgage 6 per cent bond issue. It is 
possible that the $300,000 capital of the 
company may be increased. 

The officers of the company are : 
Spyros Skouras, president ; Harry Koplar, 
first vice-president; Charles P. Skouras, 
second vice-president; W. Arthur Stick- 
ney, secretary, and Sol E. Koplar. treas- 
urer. 

Despite reports to the contrary har- 
mony prevails in the company and an ex 
tensive program of expansion has been 
worked out by Harry Koplar and the 
Skouras boys. The company's connec- 
tion with Skouras Brothers Enterprises, 
which is controlled by Spyros and 
Charley Skouras, has given it a dominant 
position in the local film world. 



CHOUTEAU BUYS LIBERTY. 

The Liberty Theatre, Delmar boule- 
vard west of Grand boulevard, has been 
purchased by Henri Chouteau, who also 
..wns the Odeon Theatre and office build- 
ing at Grand and Finney. Chouteau, it 
is said, paid $300,000 for the theatre build- 
ing and an adjoining 50-foot lot and resi- 
dence. He plans extensive improvements. 
The house is under lease to Oscar Dane, 
who operates a stock burlesque organiza- 
tion. No change in policy is contem- 
plated. Chouteau said. 



2 HELD IN GRAND HOLD-UP. 

Two men have been arrested in con- 
nection with the hold-up of the Grand 
Opera House, St. Louis. August 24. The 
police claim one of the men confessed, 
implicating the other and a third man. 
The bandits got $5,000. 



\ 
art 
orl 

W| 
vo; 
j 



The Shelbina, Mo., Opera House opened 
Monday, September 14. It seat-, 700. 
Dale Smith is manager. 



Zehnder Avoids Robbery. 

When in doubt call a cop. That's the 
maxim of Otto Zehnder. caretaker of 
the Aubert Theatre, Easton avenue at 
Aubert avenue. St. Louis. And his hunch 
probably saved the theatre's receipts from 
robbers a few nights ago. 

Zehnder has gone home and was pound- 
ing his ear in approved style when his 
landlady informed him that a woman had 
stated that her little boy was locked in 
the theatre. 

En route to the theatre Zehnder de- 
tected two men following him. He be- 
came suspicious and when he encountered 
a policeman he had the officer accom- 
pany him to the theatre. The men dis- 
appeared. • 

There was no boy in the theatre. 



Lou Hess, Universale go-get-'em man- 
ager, was host to three home-office ex-' 
ecutives during the week : Dave Bader 
and Julius Singer, Carl Laemmle's spe- 
cial representatives, who dropped off to 
glad-hand Lou and compliment him on 
the way the St. Louis office is going 
over; and Ned Depinet, Southern Divis- 
ion Sales Director, who spent a day with 
Hess while on a flying trip through his 
division's offices. 



Sol Rose, central Missouri salesman for 
Universal, returned from New York, 
where he spent his vacation ; and Louis 
E. (Nicky) Goldhammer, that company's 
city salesman, returned from the buck- 
wheat regions of his home town, Minne- 
apolis, wdiere he spent his. Goldhammer 
is the' only thing Minneapolis ever turned 
out. guaranteed NOT to be- a Swede. 



Winds of Chance was screened at the 
First National office Saturday evening, 
September 12 for the office employees. 
Refreshments were served. A dance fol- 
lowed. 



The Ivanhoe Theatre. Southwest ave- 
nue and Watson road, St. Louis, is 
scheduled to open within the next few- 
weeks. This newcomer to the St. Louis 
amusement world will have accommo- 
dations for about 600 patrons. 



BRIGHT BITS 

and 

NEWSY NOTES 



George McBride, who recently was 
made chief booker at Universal following 
a considerable period as short products 
booker, lias again graduated, this time 
to Lou Hess' sales staff. Elmer Sedin, 
who was Universal's head booker a year 
ago, has returned to that organization. 
succeeding McBride. Bill Collins remains 
.is Hess' short products booker. Sedin, 
in addition to booking for Universal in 
St Louis, has booked for Famous Play- 
ers-Lasky in Omaha, Sioux City and Des 
Moines. 

The Star Theatre, Paris. Mo., and the 
Aerial Theatre. Annapolis, 111., have 
closed. 



Callers of the week were : W. E. 
Malin. Lura Theatre. Augusta, Ark.; L. E. 
Fondaw, Fairyland Theatre. Kensett, 
Ark.; Tom Reed. Duquoin ; Walter Thim- 
mig. ' Duquoin ; I. Keuse, New Athens; 
Charlev Barber. Tilden. 111., and Ed. 
Fellis, Hillsboro, 111. 



Jimmy Clarke and Dick Rosenbaum of 
the Paramount home office organization 
were visitors. They have gone to Kan- 
sas City. 



Charles Goldman and Julius Leven- 
thal have leased the new Senate Theatre 
to be erected at 7 and 9 North Broad- 
way. St. Louis. They now operate the 
Astor Theatre. 5 North Broadway. Con- 
struction contracts have been let on the 
new house. 



The Sarah & Olive Amusement Com- 
pany. $10,000 capital, has been formed by 
George Skouras. The company will op- 
erate the Congress Theatre recently 
leased by Skouras from Hector M. E. 
Pasmezoglu. 



Libertyville, 111., is to have a new $50,- 
000 theatre, store and apartment building. 
C. Gridley, cashier of the First National 
Bank. Libertyville is the owner. 



The reformers of Illinois have lost an- 
other battle. Attorney General Carlstrom 
has ruled that county boards of super- 
visors cannot refuse to license dance halls 
outside of incorporated towns that com- 
ply with existing Illinois laws 



C. D. Hill went to Chicago for a con- 
vention of the district managers for 
Producers Distributing Corporation. Rus- 
sell McLean accompanied him. 

The Gem Theatre, Marissa, 111., has been 
purchased by Singer & Degen. 



A. C. Wilson, traveling auditor for 
Fox, is in town for several days. 



Page Eighteen 



THE REEL JOURNAL 



September 26, 1925 




OFFICE 




FIRST NATIONAL. 

Flowing Gold, Milton Sills.— A picture 
good for any town large or small. Plenty 
of action. Just what the small town ex- 
hibitor wants. Milton Sills always a good 
bet with us. Let's have more pictures 
like this one. Print very good. Advertis- 
ing good.— F. Boles, Strand, Greenfield, 
Mo. 

Bad Man, Holbrook Blinn.— This picture 
pleased here and consider it a picture that 
will please anywhere as comedy ran all 
through the picture. Print and advertis- 
ing good.— \Y. F. Denny, Electric, Lowry 
City, Mo. 

Twenty One, Richard Barthelmess.— 
Fair picture. Interesting to audience but 
lacked the usual adventure or excitement 
of the Barthelmess pictures. Good moral 
for fathers and sons. Print O. K. — J. H. 
Tharp, Crescent, Cherokee, Kas. 

Twenty One, Richard Barthelmess. — 
Good picture. Patrons pleased. Print and 
advertising good. — Geo. Leathers, Strand, 
Mt. Vernon, Mo. 

The Huntress, Colleen Moore.— In spite 
of hot weather played to two full houses. 
Pleased 100%. Print and advertising good. 
— H. L. Hyde, Cozy, Geneseo, Kas. 

Her Temporary Husband, Owen Moore, 
Syd Chaplin.— A very clean and fine 
comedy. — Conception Parish Hall, Con- 
ception, Mo. 

The Huntress, Colleen Moore— A nice, 
little clean picture; rather out of the or- 
dinary.— Conception Parish Hall, Concep- 
tion, Mo. 

A Thief in Paradise, Ronald Colman. — 
A wonderful picture good enough to be a 
special, and very well liked by everyone. 
Played to good business considering heat. 
Consider this picture one of the best I 
have shown. Print and advertising a No. 
1. — Fred Osborn, Crooks, Howard, Kas. 

As Man Desires, Milton Sills. — A pic- 
ture up to the Milton Sills standard which 
is one of the best. I played this picture 
to Friday and Saturday night business 
and it pleased all. Print and advertising 
a No. 1. — Fred Osborn, Crooks, Howard, 
Kas. 

Her Night of Romance, Constance Tal- 
madge. — Fine, drew well. Pleased all. 
Print and advertising good. — J. Earl 
Hayes .Grand, Moberly, Mo. 

Learning to Love, Constance Talmadge. 
— Okay. Business good. Customers 
pleased. Print good.— J. Earl Hayes, 
i ,i and, Moberly, Mo. 

Thief in Paradise, Ronald Colman— 100% 
entertainment. A knockout for satisfac- 
tion. Print excellent. Advertising excel- 
lent -sensational posters pulled good. — H. 
J. Thacher, Lyric. Abilene, Kas. 

Boy O' Mine, Benny Alexander. — Was 
a fine picture. Print in fine shape 
Pleased 100%. Wish we had more as 
good. Showed .it an advanced price and 
no one kicked. Book this one and ad- 
ise big and make some pjood money, 
METRO-GOLDWYN. 

Unseeing Eyes, Lionel Barrymore. — A 



MIDWEST. 
Girls Men Forgot, Patsy Ruth Miller 

and Johnny Walker.— A good picture. 
Pleased big crowds. Not a special but a 
good picture. You won't go wrong in 
booking it. A dandy little picture — will 
get the money. Condition of print good 
and accessories O. K— Tom Magruder, 
Elite Theatre, Iola, Kas 

Forgive and Forget. — Played here last 
night to a good crowd. All well pleased 
with picture. Many comps on it as our 
crowd left show. I call it a real picture. 
Condition of print good. Advertising 
good. — O. B. Goodman, Star Theatre, 
Carrollton, Mo. 

good picture with wonderful scenery. 
Film in good condition. — H. V. Ritter, 
McDonald, McDonald, Kas. 
PARAMOUNT. 

Coming Thru, Thomas Meighan. — An 
extra good one that any audience will en- 
joy. Film good. — W. A. Douschlag, 
Strand, Ransom, Kas. 

Lost, a Wife, Adolph Menjou.— A fair 
program picture that will get by. Noth- 
ing big at all. — D. C. Kennedy. Electric, 
Glasgow, Mo. 

PRODUCERS DIST. CO. 

The Chorus Lady, Margaret Livingston. 

— A dandy picture. Fine acting by the 

star. Full of interest from the start. — 

W. A. Douschlag, Strand, Ransom. Kas. 

UNIVERSAL. 

The Teaser, Laura La Plante. — A nice 
comedy drama which pleased everyone. 
Suitable for any day . Book it. — D. C. 
Kennedy, Electric Glasgow, Mo. 
UNITED ARTISTS. 

Pollyanna, Mary Pickford. — Another 
old one that drew well. We always get 
the best prints from United Artists. — H. 
V. Ritter, McDonald, McDonald, Kas. 
WARNER-VITAGRAPH. 

Baree, Son of Kazan, Anita Stewart. — 
Good. — William Lincoln. Auditorium, Jef- 
ferson Citv, Mo. 



Love Bandit. — This was a good picture. 
— Clarence Stevens, Amusu, Archie, Mo. 

Baree, Son of Kazan, Anita Stewart. — 
This is a splendid number any kind of 
place. We had rainy night and only 
$15. 15 gross receipts. — Harris Opera 
House, Harris, Mo. 

Love Bandit, Pete Morrison. — Condi- 
tion of film fine. Picture good. — William 
Tiet, Electric, Corning, Kas. 

Santa Fe Pete, Pete Morrison.— Condi- 
tion of film fine. Picture good. — William 
Tiet, Electric, Corning, Kas. 

Let Not Man Put Asunder. — A first 
class feature that will please majority. — 
W. O. Doyle, Capital, Huntsville, Mo. 

My Man, Patsy Ruth Miller.— Extra 
good show. Don't be afraid to boost it. 
It will please all who come. — W. O. 
Doyle, Capital, Huntsville, Mo. 

Cowboy Grit, Pete Morrison. — Good 
western. — T. C. McKce, Electric, Bolivar, 
Mo. 

Conductor 1492, Johnny Hines. — Every 
small town should book this picture. Will 
please 100 per cent. — L. W. Wigfield, 
Wonderland. Wheeling, Mo 

Wildfire. — This is a good little show. 
Had a few visitors from the city who 
have had opportunity to see the different 
shows and quite a favorable report from 
them. Also a very favorable comment 
from regular patrons. — Harris Opera 
House, Harris, Mo. 

Baree, Son of Kazan, Anita Stewart. — 
Wonderful picture. The dog in this pic- 
ture pleased the audience. People always 
like dog stories. — H. R. Dodson, Fairway, 
Fortescue, Mo. 

STATE RIGHTS. 

Making Good, Pete Morrison. — Good 
comedy drama. Showed to full house at 
HI and 25.— H. H. Muelberger, Eagle 
Theatre, Edgewood. 111. 

Desert Madness, Jack Perrin. — Good 
western. Pleased all in full house at 10 
and 25. — H. L. Muelberger, Eagle Thea- 
tre, Edgewood, 111. 

To buy or sell a theatre, 
obtain an operator, sell used 
equipment — whatever you 
want, try a want ad in 

THE REEL JOURNAL 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

19th & Wyandctte, Kansas City, Mo. 

My opinion on pictures recently played her» is as follows: 

Title __ 

Star _ _ _ Producer 

"itle .-. -...- _ 

Star _ _ Producer _ 



[i Every Exhibitor Does His 
,'uty There Will be No Mediocre 
Pictures 



City _ _ 

Theatre _ 
Exhibitor 



September 26, 1925 



THE REEL JOURNAL 



Page Nineteen 



Two cents per 
n-prd payable In 
advance. No nds 
accepted for leas 
than SOc. 



THE CLEARING HOUSE 

f*T" , I I O Second Hand Equipment, Seats* Projectors, DI T VC 

SHI ^ Screens, Pianos, Organs, Theatres and Mis- DvJ I i3 



Rates for other J 
spaces furnished | 
on request. f| 



■ iiiii iiiiiiiiiuiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiieiiiiiiiiiiuiiiiiiiiiiiiiiii in: iw;i iiiuuiuiiiianiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiini iiiiiiiiiiiiiiimi iiiiiiiiiiiiiiinii iiiiiiiiiiiiiihiiiiiiii numiiin iiiiiiiiih 



XYLOPHONE FOR SALE. 

Owner died. Regular initio "Deagsin" 
make. Sale i»ri<-«- ST.".. Hedge Furniture 
< <i„ Manhattan. Run. — I3t. I)--(i. 

Electric sign, "Lyric", double faced with 
lamps. Cost $100. Cash $50. Large As- 
bestos curtain on roller, first class shape. 
Itedington Co., Scranton, Pa. — P3t, 9-26. 

Wauled — Experienced piano player for 
theatre orchestra; two shows a night; 
steady position if you can handle the job. 
Address Opera House, Jamestown, A. U. — 
I*3t, !)-^li. 

FOR SALE. 

SO or !)0 opera chairs, in good condition; 
one good booth for two machines; one 

g 1 motiograph machine with head just 

rebuilt; one lot of stage curtains and 
wings; cheap if taken at once. White 
Way Theatre, Le Roy, Kas., Box 127. — 
P2t, 9-l». 

THEATRE SEATS WANTED 
Want 1,500 used opera chairs; will pay 
cash for seats in good condition. What 
have you? Send full particulars and <l«- 
scription for quick action, also state price. 
Box 14, care The Heel Journal. Ctf 

FOR SALE — $250. A-l Electric Pop 
torn Machine, used flue month, $105; one 
Rig Electric Art Glass sign, $150 new. 
Sale price $50. A. E. Jarboe, Cameron, 
Mo. — Ctf, 0-5, 

USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
ond hand seats. Immediate delivery. Priced 
unusually cheap for quick wale. Address 
Box J. F.. care The Reel Journal. — Ctf. 

One $375 Bureh pop corn machine, 
slightly used. A real bargain at $75.00. 
Joe Krieger, Eagle Theatre. Arcadia, Kan- 
sas. Pl< 

WANTED — Experienced motion picture 
installation and repair man. Must be able 
to repair all makes of motion picture ma- 
chines as well as understand the installa- 
tion of different motor generator sets. 
Union man preferred. Exhibitors Supply 
Company, 715 Wells St., Milwaukee, Wis. — 
CMt, i>-20. 

GUARANTEED — V, H. P., 110 volt, CO 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electTie fans. 
General Distributing Co., Security Storage 
Bldg., Duluth, Minn. — C6t— 8-30. 

Be Sure to Get 
BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 

313 Ozark Bldg. Kansas City. Mo. 

BANNEBS, SIGNS, SHO-CABDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
banner, cloth, for 50 cents, any wording, 
one day service, e. o. d. if desired. 
HUME COLOR-SPRAY SYSTEM 
Idle Hour Theatre Bldg. Seymour, Mo. 

Ctf— 8-29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Tones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO.. 
1114 McGEE ST., K. C, MO- Ha 7735 



BARGAIN BANNERS — Hand painted. 3 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One day 
service. Sent anywhere. Also processed 
Window cards. ASSOCIATED ADVER- 
TISERS, 111 W. ISth St. Kansas city. Mo. 
— If. 

SALESMAN WANTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make good salary. A 
bonanza for a good salesman. Apply in 
person to The U. S. Slide Co., 14 E. 8th 
St., Kansas city. Mo. — Ctf. 



Organist. Five years experience cueing 
and arranging programs in first class 
theatre. Would consider position ill small 
bouse. Address Box S. Care Reel Journal. 

Clt 

Wanted: Peanut and popcorn machine. 
1'ust be in good condition mid priced 
r'glit. Wade H. Davis, New Boston, Mo. 

Pit 



An exceptional theatre chair bargain. 
Customer's building loan has .fallen 
through and has forfeited deposit on 275 
new, extra heay. five-ply opera chairs. 
Biere is a rare* opportunity to buy a fine 
chair at a price uiibeard of before. We 
can make immediate shipment. Act quick. 
C. G. IJemcl, S45 South State Street, Chi- 
cago, III. P2t 



FOR SALE — Five reel feature. "Wlieii 
the Desert Smiles." Ed. Milanoski 640 
t'ourth St., Grand Rapids, Mich. P3t 10-1 



■ !!! i!!E"!!ll II II!!!! !!!!!: !!:!!! I !!::!!:! in!!! 51 (III' 

The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 

iimiiimiiiiumiiiiiiimimimimimiiitiiim 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



ailing Lists 

Will help you increase sale* 



Camas of your best prospective custom- 
«rs--Nati.>n;il, Si uU>:iniJ Local-Individ- 
uals, Professions, Business Concerns. 

/0 Guar 




ranteed C £ . 
efund oS J r each 



_isas.City x 

Engravings 
Colorplate Co 

8'^and Walnut - Kansas City 

Main4707 

Halftones Color Hates 
Zinc Etchings; 

^on time'' stwyic^ 




Everything for Band and Orchestra 



Hues cher Bam! Instruments 
and Traps, Dengen Hells 



Veg-n Banjos. Ludwig Drums 
and Xylophones, Violins and 



Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate 

BAND AND OKCHKSTRA MUSIC 

Latesl Popular, also Fischer, Schirmer, Barnhouse, Fillmore, 

etc. Sample Parts. Catalogs and Musical Booster 

Magazine sent FREE. 

111-:! Grand Avenue, 
KANSAS CITY. MO. 



CRAWFORD-RUTAN CO. 



Critalotf 

BAND AND 
ORniLSl'KA 
INSTRUMENTS 

Professional Prices 

Gins// 



l c l TICKETS 



STOCK 
RO 

PRICE 60c PER ROLL |?„' SI JH1 CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: Sc, 10c, 15c, 20c, 25c, 30c, 35c, 40c, 50c and "ADMIT ONE" 

BEST GRADE ROLL TICKET. 1in. x Zln. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 

Write for Prices and Samples of Special Printed Roil and Folded Tickets. 

FORT SMITH, 
ARKANSAS 



UNITED STATES TICKET CO., 



(3rd of the WARNER FORTY) 



Maj 




Bunke 
Bean 



/^C \^0L^s^~ from the Play bij LEE WILSON DODD 
r ' %unded upon the Hovel b H HARRY LEON WILSON 



with 

Matt Moore **> 
Dorothy Devore 

David Butler-Geo. Nichols-Helen Dunbar 

Frank Leigh <~ Nord Cecil ~ Henry Barrowes 
Gertrude Claire 

Directed t^ Harry Beaumont 

Scenario by ** <•» Julie n Josephson 




'IF IT'S A WARNER PICTURE, IT'S A CLASSIC" 



ST. LOUIS 

.3312 Lindell Blvd. 



KANSAS CITY 
19th & Wyandotte 



cihe cfilm Oracle ^Vaper of the SouthtV&stj 



vs**»m 



i(8)«^ 



CHAPLIN 
Now a 
Pathe 

Comedian 



n 



cS^p 



PATHE has paid half a 
million dollars for the 
privilege of bringing the 
most illustrious figure of the 
screen back to the public in 
four of his outstanding suc- 
cesses "A Dog's Life", 
"Shoulder Arms", "A Day's 
Pleasure" and "Sunnyside." 



^P 



THE first release of the 
Chaplin series will be "A 
Dog's Life", scheduled 
for November 22nd. It will be 
hailed with delight by all 
lovers of this great comedian. 



k> 



\ 



% 



Pathe Exchange, Inc. 

ity— m W. 17th st. *-^ * . „ 



Kansas City — 111 vt\ 
W. A. Kpnerson, llgr. 



St. I.ouis — 3310 Olive St. 
T. G. Meyers, Mgrr. 



OCTOBER 3, 1925a 



Look what the J8W 



TViSft- 



ION 



S^dr^aiife wildest ond_ 

"doner 



cJaSP*, 



£&? 



§es of the 



dtoth ebo soj 



id 



Vi 



M 



A 



Wa 



'/ 



«' 



K^. 



WMS say about- 




WHITE LIST Htf 



Audience tau^D^ ^g^flSOItogs^ 
. r — ^Z^SdieiicesshookhousewithlaugJiter'- 




XJ»ivei-sal's tWHite List 



RING THE BELL 



) 



Amon^ -best ten' of year ! " m 



' ""TaanY other attraction!" 



O^y^Nem 




>t your Shirt omt." toW(J/rfMc£ . 0> , colony Theatre. NewYork. 




Page Six 




THE REEL JOURNAL 

Producer-Owned Houses 
Believed a Benefit 



October 3, 1925 



BEN SHLYEN 

Puhlltther inul Editor 
C. C. Tucker. Aav. Msr. 

Circulating in Missouri 
Kansas No. Oklahoma 
Vo. Arkansas, West. 
Kentucky. West. Ten- 
nessee So. Illinois anrl 
3 W Fnrliana. 

Every Snturdny bv 
1« 15 E I. .1 (> {I It \ A I 

I'l itiisiu \<; ( o. I 
Manufacturers Exchange X 



K.i n sum City, Mo. 



J 



The Situation 

On this page arc presented some in- 
teresting- anrl different views on pro- 
ducer-owned theatres. The statements 
made are from an exhibitor, who has long 
been a prominent figure in local film 
circles. They are so radically different 
from the usual "calamity" howl that has 
in recent years been the result of pro- 
ducer-theatre activity that they are 
worthy of careful perusal and thought. 

Ever since Universal commenced its 
theatre-buying activity in earnest there 
have been many different views expressed 
by both exhibitors and exchangemen as 
to how the theatre situation would be af- 
fected in this territory. We do not wish 
at this time to enter into a lengthy dis- 
cussion of |hi s matter. Suffice it to say 
that no one company nor all of the film 
companies will ever so advance their 
theatre activity as to become in absolute 
control of exhibition. Producer-owned 
theatres will remain by far in the minor- 
ity. And independent theatres will al- 
ways exist in sufficient number to hold 
back monopoly. 

Read the article referred to on this 
page. And if you have any different 
views on this subject, send them in. 



Pla 



nning 



Planned action is always better than 
spontaneous. And it is gratifying to learn 
that the Greater Movie Season Commit- 
ters are beginning now to make plans for 
next season instead of waiting until the 
last minute. 

The campaign conducted this yeai 
brought certain definite results. It was 
really an experiment and many mistakes 
were made. Or better to say. the results 
would have been better bad more time 
been given to this activity. 

Planning now for next yeai is good 
business. And when the plans are all set 
the ball should In started rolling early 
enough ti i pel mil i '-\ isions without ser- 
ious set backs. 



Prominent Exhibitor Gives Opinion Con- 
trary to Usual Fear of "Menace." 

With Universal buying and leasing 
theatres by the wholesale lot in the Kan- 
sas City territory, a M. P. T. O. Kansas- 
Missouri official, high in the ranks of 
exhibitors, who, quite naturally, requests 
that his name be withheld, has taken a 
viewpoint of the situation contrary to 
that usually shared by most theatre own- 
ers and exhibitor organizations. 

The producer-controlled theatre has 
caused the waving of the panic sign at 
many recent exhibitor meetings in the 
Kansas City territory and the encroach- 
ment of Universal and Paramount re- 
garded generally as a detriment to the 
exhibitor. However, the exhibitor men- 
tioned above, who is widely known in the 
Kansas City territory, has this to say: 

"It's a mistake to regard Universale 
buying activities in this territory as an 
encroaching menace to exhibitors. In 
the smaller towns it may be a great ben- 
efit to all exhibitors alike. In a certain 
Kansas town the other day three theatres 
were purchased by Universal. The own- 
ers of those theatres, in their hasty de- 
sire to buy up all the pictures in the 
market to prevent their competitors from 
showing them, were heavily over-booked 
and were facing a big financial loss 
through their own short-sightedness. It 
was little more than charity for Universal 
to buy the theatres of those exhibitors. 

But, you may ask how this will affect 
other exhibitors in the same town. It 
will benefit them, if anything. At least, 
it will in no way harm them. Rival ex- 
changes to Universal will be anxious to 
get their product in those towns. It's 
a sure bet that they can't release a suf- 
ficient amount of product through Uni- 
versal controlled theatres. What bap- 
pens' The privately owned theatres in 
those towns are going to obtain attrac- 
tive prices on product other than Uni- 
versal. There is going to be a price war 
in which the harvest will be reaped bv 
the exhibitor. I don't predict there will 
be any 'throat cutting.' That will not 
be necessary. Tt simply will be a matter 
of rival companies extending the best 
possible price to privately owned thea- 
tres in order that their product may not 
be crowded out of the town. 

Of course, there is another angle which 
may be dangerous. If rival companies of 
Universal step in and buy up other thea- 
tres the exhibitor may be crowded out of 
the scene, but I think this is not liable 
to happen. I am using Universal as an 
example merely because that company 
has been more active than any of the 
others in theatre buying in the Kansas 
Cii\ territory. Paramount has obtained 
a strong foothold on the first run houses 
of Kansas City, but that is a different 
situation altogether from the smaller 
towns, 

T actually believe that the producer- 
owned theatres in the smaller towns will 
do ,i i-ir.it dial towards the evil of over- 
buying on the part of exhibitors. It will 
teach those who are guilty of that prac- 
tice a lesson and. at the same time, aid 
their competitors whom they have tried 

to 'huV-OUt' out of business Let's stop 
ibis ringing of bands and wailing about 



producer-owned theatres. Why not use 
a little intelligence and study the thing 
from a sensible viewpoint. Such a 
thing as all the theatres of the country 
being producer-owned can never occur. 
Common sense will tell you that. There'll 
always be independent producers and 
there'll always be successful exhibitors as 
long as their business is conducted upon 
a lair and logical foundation." 



Planning for 1926 

Greater Movie Season 

\\ bile no definite conclusion was 
readied at the meeting of the Greater 
Movie Season Association committees 
held Tuesday afternoon in Bruce Fow- 
ler's office at the Newman Theatre here, 
it was the general consensus of opinion' 
of those present that a Greater Movie 
Season celebration should be held next 
year, according to C. E. Cook, who was 
assistant general manager of the associa- 
tion which had charge of Kansas City's 
recent efforts for Greater Movie Season. 

Jay Means was general manager of the 
association, and there were five com- 
mittees which have charge of the various 
phases ol the celebration here. 



Clyde Cook Comedy on 
Pathe's Oct. 4 Program 



"Moonlight and Noses", the first of a 
series of Clyde Cook comedies, the sec- 
ond chapter of the Patheserial, "Wild 
West", and a Grantland Rice "Sportlight" 
bid the Pathe program of short sub- 
jects for the week of October 4, which 
also includes a Pathe Review, "Topics 
of the Day", "Aesop's Film Fables" and 
two issues of Pathe News. 

In "Moonlight and Noses", Cook ap- 
pears in a series of funny escapades be- 
neath the moonlight in a cemetery. 

"On the Show" is the title of the second 
chapter of the "Wild West" series in 
which the Miller Bros. Wild W r est Show- 
supports the stars. 

The "Sportlight" is called "Outings for 
All". 

Ann Pennington appears in Pathe Re- 
view No. 40 before Alvin V. Knechtel's 
"process camera" in a dancing novelty. 



KAS.-MO. EXHIBITORS "DIVORCED" 
FROM M. P. T. O. A. 

"Mail your dues direct here and ignore 
any assessments from the Motion Pic- 
ture Theatre Owners of America in New 
York," states a bulletin from M. P. T. O. 
Kansas-Missouri headquarters, issued 
last week, in explaining to members that 
the Missouri-Kansas body no longer is 
active in the national organization as 
long as Cohen remains identified with the 
latter body. 



SUNDAY OPENER FINED $50. 

J. W. Cotter, Fourth Street Theatre, 
Moberlv. Mo., was fined $50 and costs in 
Police Court September 17, when found 
guilty of violating the town's ordinance 
prohibiting Sunday amusements. Cotter 
kept bis show open Sunday, September 
l.i, to test the law. He has appealed to 
tin Circuit Court. Recently the City 
Council failed to override the veto by 
Mayor Jeffries of an ordinance repealing 
tin- blue law. 



October 3, 1925 THE REEL JOURNAL Page Seven 

At Memphis, Term* 



Seated in office of Manager Finney. 
Of the State Theatre. Five days before 
opening of "Romola." Telephone rang. 
Patron wanted to know if prices would be 
raised on this picture. This in spite of fact 
this theatre has never raised its prices. In 
the five years of its existance. Patron ex- 
plained she had heard so much about 
''Romola" and had read so much about it, 
thought perhaps advanced prices would be 
charged. 

" Heard and read so 
much about it" 

This is true of every Metro-Goldwyn- 
Mayer picture this season. Why? Just 
for example, look over the September issues 
of Photoplay, Motion Picture, Classic, Pic- 
ture Play, Screenland, Movie Monthly, 
Movie Weekly, Film Fun, Movie Magazine, 
all August issues of Liberty, Theatre Mag- 
azine, Smart Set, Excella, True Romances, 
Style, Motion Picture Stories, Mid-week 
Pictorial, Fawcett's and others. 

And you'll find more actual news space 
devoted to Metro-Goldwyn-Mayer than any 
other company. Why? Because there is 
real news value in Metro-Goldwyn-Mayer. 
The publishers know it. The movie fans 
and readers want it. That's just another 
reason why 

IT'S NO WONDER 



^clp^oltft^n^tyzt 



is 



^The Talk of the Industry 1 



W. B. Scully, 1. E. Flynn, C. E. Gregory, 

Resident Manager, District Manager, Resident Manager, 

3328 Olive St.. St. Louis Wyandotte, 

St. Louis, Mo. Kansas City, Mo. 



Page Eight 



THE REEL JOURNAL 



October 3, 1925 



HILL AND MORGAN HERE. 



P. D. C. Offices at K. C, Omaha and St. 
Louis Climbing, Say Officials. 



The Kansas City office of Producers 
Distributing Corporation was host this 
week to two distinguished visitors when 
\Y. I. Morgan, general sales manager of 
the company, and C. D. Hill, district 
manager, passed through Kansas City on 
a tour of the Middle West district. 

Hill was very enthusiastic over the 
sales showing of his organization during 
the past few weeks. He reported that 
Omaha, which some weeks ago stood in 
28th place in the national figures, hart 
jumped to first place in point of sales for 
the entire country. 

Recently a deal was closed in Omaha 
whereby the World Realty Company, op- 
erating the Sun, Moon, and World thea- 
tres, will play the entire product of P. 
D. C. during the new season. In Iowa 
and Nebraska, 156 theatres have already 
been closed, Hill announced. 

He declared that the St. Louis office 
was near the top of the column in sales 
of the new product, and that the Kansas 
City office had climbed rapidly in the 
past few weeks. 



Independents Urged 
To Give Free Trailers 



The Motion Picture Theatre Owners of 
America have sent a letter to the Inde- 
pendent Motion Picture Association tell- 
ing of a resolution by the Brooklyn, N. Y. 
theatre owners to urge the independent 
producers and distributors to furnish the 
exhibitor with free trailers on their pro- 
ductions 

The letter points out that the exploi- 
tation possibilities of such trailers and 
their great publicity value would result 
in increased business for both the exhib- 
itor and the distributor. 



Grimm to Head Warners' 
Theatre Publicity Dept. 

Warner Eros. Theatres, Inc.. will have 
as director of publicity and advertising, 
Ben H. Grimm, who recently resigned 
from his position as advertising manager 
of the Moving Picture World, a national 
film trade journal. Mr. Grimm will have 
his headquarters at Wanu-r-, Theatre. 
New York City, and will be associated 
in his work with George H. Dummond, 
head of the theatre activities of the 
W ai tier chain. 

Mr. Grimm has been connected with 
the film industry as a theatre manager 
for Universal in London, and in the pub- 
licity department of the old Metro com- 
pany. He formerly was a New York 
newspaper man 



A. A. D. L. ENDORSES THOMSON. 

All Fred Thomson productions have 
n officially endorsed by the American 
Animal Defense League, and Thomson's 
horse, Silver King, has been elected to 
honorary membership in the league. This 
information was contained in a letter re- 
ceived recently by Film, Booking Offices. 

In the future all Thomson productions 
will carry a line to the effect that tin \ 
have been endorsed by the association. 



Theatres to Aid In 

Fire Prevention Week 

October 4 to 9 having been designated 
is national Fire Prevention Week, Kan- 
sas City moving picture theatres on both 
the Kansas and Missouri sides plan to 
co-operate with the state fire marshals 
and the city fire chiefs in various ways, 
such as the showing of slides warning 
against the dangers of fire, according to 
C. E. Cook, business manager of the Mo- 
tion Picture Theatre Owners of Kansas 
and Missouri, who further states that 
organization will be glad to aid fire 
officials in any way possible. 

Also, posters announcing Fire Preven- 
tion Week are being placed in promi- 
nent positions in the Kansas City ex- 
changes. 

A recent article in the Reel Journal 
showed that while the film industry was 
subject to a vrey great fire hazard, the 
losses at the various exchanges over the 
entire country, resulting from the ravages 
of the blazing demon, have been ex- 
tremely small. This is because of the 
precautions taken in handling film, and 
the warnings which are continually 
sounded at the exchanges. 



Clark New Metro- 

Goldwyn Exploiteer 



State Fire Regulations 
Defeat Non-Theatricals 

After a trial period covering several 
months, non-theatrical competition in 
Kansas apparently has been conquered. 
Under strict fire regulations of the state, 
covering projection booths, and an un- 
written agreement with the Kansas City 
Film Board of Trade not to serve non- 
theatrical enterprises, exhibitors virtually 
are free from trouble of this source, if 
the small number of complaints coming 
into the M. P. T. O. Kansas-Missouri 
headquarters may be accepted as a ba- 
rometer. 



Exhibitors Ass'n. to 

Act on State Tax Levy 

Fearing the disasterous result of the 
film tax in Connecticut may be duplicated 
in Missouri and subsequently in Kan- 
sas, the M. P. T. O. Kansas-Missouri is 
launching a thorough investigation of the 
plan of Governor Baker to submit an 
amendment to the Missouri constitution 
calling for a 5 to 10 per cent levy on all 
amusement and luxuries. 

"Missouri exhibitors are not to be 
caught asleep in this proposed action," 
said C. E. Cook, business manager of 
the M. P. T. O. of Kansas-Missouri. "We 
always have co-operated in constructive 
legislation and we are capable of fighting 
what we believe is unjust legislation just 
as bard as we have aided the government 
ni various ways." 



"California Straight 
Ahead" Goes Big Here 

"California Straight Ahead", a Uni- 
versal production starring Reginald Den- 
ny, did a tremendous business last week 
at the Liberty Theatre, Kansas City, ac- 
cording to Samuel Carver, manager. 

Mr. Carver further declared that this 
picture would have been held for a sec- 
ond week, but the Liberty schedule con- 
tainer! so many big pictures that this was 
impossible. 



Metro-Goldwyn has appointed James 
James W. Clark to take charge of pub- 
licity and exploitation work for its Okla- 
homa City and Dallas, Tex., exchanges. 
Mr. Clark, who for the past two years 
has been art and publicity director of 
the Majestic Theatre in Tulsa, Okla^ will 
cover the larger cities of Oklahoma, Texas 
and Arkansas, handling advance exploi- 
tation for Metro-Goldwyn-Mayer produc- 
tions. 

Prior to taking charge of the pub- 
licity and art work of the Majestic, 
Clark was on the editorial staff of the 
Tulsa Tribune. 



'The Viennese Medley" 
Produced on Big Scale 



First National's screen version of "The 
Viennese Medley", now under production, 
is requiring an immense amount of work 
and an extremely large cast, and it has 
been said that it will be one of the 
year's biggest pictures. 

Twenty-nine principals, 53 smaller roles, 
42 "bits", and 937 "extra" characters are 
included in the cast. 

Anna Q. Nilsson, Conway Tearle and 
May Allison are three of the most im- 
portant players, and a number of other 
celebrities will appear in the picture. 

June Mathis spent a year preparing the 
story and writing the continuity. 



M.-G.-M. to Produce 
"The Four Stragglers" 

Metro-Goldw vn-Mayer have purchased 
the screen rights to "The Four Strag- 
glers", a recent novel by Frank L. 
Packard, the author of "The Miracle 
Man". Production work will begin at an 
early date. 



Pearl White Feature 

Scores at Keytesville 

"The Perils of Paris", a 6-reel feature 
starring Pearl White, which is being re- 
leased by Film Booking Offices, played 
to the biggest Saturday night attendance 
recorded in years at the American Thea- 
tre, Keytesville, Mo. In a letter telling 
of the showing, S. M. White, manager 
of the American, writes the following: 

"Theatre managers in this territory 
who have played the old serial pictures 
cf Pearl White. "The Perils of Pauline", 
"Exploits of Elaine" and "The Lightning 
Raider" will do well to book' this 6-reel 
feature from Film Booking Offices, "The 
Perils of Paris" with Pearl White. I 
just played it to the biggest Saturday 
night I have had in years. Print in fine 
shape. You can clean up with it." 





W 



in 



Or/ius^irk 












Presented bij . . . . JOSEPH M. SCHENCK. 

^EUGENE O'BRIEN 

A MODERN ROMANCE 

b 4 GEORGE BARR McCUTCHEON 
Screen version b^ FRANCIS MARION 

cA DIMITPJ BUCHOWET2K.I 

PRO DUCTION 

Photography b M ANTONIO GAUDIO 

Ait Direction bi| CEDRIC GIBBONS and RICHARD DAY 

Wardrobe b M ' ETHEL T. CHAFFIN 

Assistant Director WILLIAM COWAN 



The most stupendous 
box-office success 

NORMA TALMADGE 

has ever made. 







Alirat national Picture 





.. . 



"GRAUSTARK" represents the very last word in showmanship valuations 



1st 'Because of its star, NORMA TALMADGE, 

who is second to none as a great attraction 
at any box office. 

2nd 'Because of the story. "Graustark," by 

George Barr McCutcheon, is one of the 
most popular selling novels ever written. 

3rd 'Because of the manner in which this excit- 
ing, romantic story has been modernized 
in every respect and given a treatment 
that has made it even 
more appealing than 
the book. 



4th — 'Because of the magnitude of its cast. Direct- 
ed by Dimitri Buchowetzki, we find the 
names of Eugene O'Brien, Marc McDer- 
mott, Albert Gran, Lillian Lawrence, Wanda 
Hawley, Winter Hall and Frank Currier as 
those lending support to Miss Talmadge. 

5th ^Because it will have back of it an extensive 

advertising campaign which will include use 
of the Saturday Evening Post. 

6th ^Because from the angle of audience appeal 

it will be immensely popular with every 
member of the family. It has action— ad- 
venture —romance —clothes 
— everything to make it a 
great box office magnet. 



■■I 





gHPBMIN 



ure-Fircthe Box-Off ice 




w 
o 

L 
F 
H 

E 
A 
R 
T 



WOLFHEART 

the dog wonder, in a series of 

Six Out'Door Specials 

Action—Thrills-Heart Interest 

"Courage of Wolfheart", the first release-now booking! See it — and you'll 
be quick to grab this series of sensational moneymakers. 

Standard Film Exchange 



111 WEST 18TH STREET 



KANSAS CITY. MO. 



Page Ten 



THE REEL JOURNAL 



October 3, 1925 



OMAHA WINS "U" CONTEST. 



Four of Five Exchanges Under Truog 
Place Among First Seven. 



Out of the five exchanges under the 
supervision of W. E. Truog, Universal 
ass Lstant sales director with headquarters 
at Kansas City, four finished among the 
first seven in the sales contest held by 
the company headed by Carl Laemmle 
during the months of June, July and 
August. The Omaha exchange won first 
place, Soux Falls second, Des Moines 
fourth and Kansas City seventh. 41 Uni- 
versal branches participated. 

The purpose of the contest was to 
show which Universal exchange showed 
the greatest increase of sales during the 
months of June, July and August over 
the corresponding period last year. A 
silver trophy, which is said to have cost 
$10,000, was presented to the Omaha ex- 
change as winner of the contest. This 
prize is to he retained until next year, 
when it will go to the winner of the next 
contest. 

This trophy, which stands tour leet 
high, lias a " Carrera Marble base en- 
ted with silver filigree work. Above 
s the Universal whirling globe with 
rings of Saturn around it, on which are 
inscri ed the words "awarded to the ex- 
change which shows the most speed dur- 
ing June, July and August," \i the 
v erj tup is a replica of the famous Nike 
Statue of Victory. The complete work- 
represents the Universal trademark. 

"I am very proud of the fact that the 
exchanges in this vicinity made such a 
splendid showing," declared 'Mr. Truog. 




HEADQUARTERS 

For Exhibitors and Film Men 

<ag$/ HOTEL 
^ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Arc!ii» Joiephson, 
President. 




CHANCE 



EXCHANGE |U 



EXCRl 



C>lovin0Alon0 
Movie Rows 



Earl Cunningham, exploited- at the Fa- 
mous Players-Lasky office here, an- 
nounces that he is arranging some special 
exploitation for the Paramount produc- 
tion. "The Pony Express", details oi 
which are to he made known later. 

* * * 

Sam Stoll, formerly with Universal, is 
n..w a salesman at the Famous Players- 
Lasky exchange lure. 

* * * 

Leonard Allison, formerly assistant 

! ker at the Kansas City Universal 

branch, has been made chief hooker for 
Universal at Des Moines, Iowa. Mark 
Gilbert will occupy the position held by 
Mr. Allison here. 

* * * 

Harry Taylor, manager of the Univer- 
sal exchange at Kansas City, and Charles 
T. Sears, general manager of the Uni- 
versal theatres in this territory, left Tues- 
day night for Independence, Kas., to take 
charge of the Belldorf Theatre there, 

which Universal acquired recently. 

* * * 

G. L. Hooper, manager of the National 
Theatre of Topeka. Kas., W. H. Weber, 
of the Echo and Lakin theatres at Great 
Bend, Kas,, and L. Breuninger, manager 
of the Cozy and Crystal theatres of To- 
peka, Kas., were Movie Row visitors this 

v, eek. 

* * * 

And another exploited that is always 
on the jump — Boh Gary of Universal. 
The way Bob keeps out of town one 
would think he was dodging a pack of 
hounds. But what Bob is really doing, 
on his latest jaunt through the territory, 
is placing the serial storj oi "The Phan- 
tom of the Opera" with key town news- 
papers. Between times Bob is busy help- 
ing exhibitors get more nickels and dimes 
into the box-office. 

* * * 

The boys around the Independent Film 
i orporation office are feeling gay this 
week, which seems to be caused by sev- 
eral successive big sales of their new 
product. Joe Silverman and Charlie 
Bessenhacher, president and manager, re- 
spectively, are singing quite loudly, "This 
is an Independent year!" And their 
chorus of salesmen join in. 

* * * 

Lee Jones, erstwhile manager of the 
Universal houses at Atchison. Kas., has 
been transferred to the management of 
the Beldorf Theatre at Independence, 
k.i , which was taken over by Universal 
this week. 

* * * 

V R Zimmer, formerly with First Na- 
tional here, who is now in charge of the 
Crystal and Royal theatres at Atchison, 
Kas., was a visitor at the Kansas City 
e> i hanges this week. 

* * * 

II !'. Doerring, manager of the Peo 
pies Theatre, Garnett, Kas, was a Movie 

Row visitor this week 

* * * 

Westerns and comedies are well liked 



in Western Kansa . rding to Vlex- 

ander Bill, salesman for Standard Film 
here, who has just returned from a two- 
week trip to that part of the sunflower 
state which is farthest from here. 

* * * 

A. E. Elliot will be manager of the 
New Lewis and Elliot theatres at Inde- 
pendence, Mo., which were recently ac- 
quired by Glenn Dickinson, owner of 
two theatres at Lawrence, Kas., and one 
.,i M inhattan, Kas. 

* * * 

Roy McGuire, manager of the Pern 
Theatre, Darlington, Mo., was a vistioi 
at the Kansas City exchanges this week 

* * * 

I'. II. Lauck has purchased the Garden 
Theatre at Colony. Kas,, from W. E 

Bearce, owner of a chain of houses. 

* * * 

Harry Taylor reports that Harry Mc 
Clure, manager of the Strand Theatre at 
Fmporia, Kas., is another user of the 
Carl Laemmle complete service plan. 

* * * 

Xed Depinet, southern division sales di- 
rector for Universal Pictures Corpora- 
tion, and F, J. McConnell, short subjects 
manager for that company, were ex 
pected to arrive at the Kansas City office 

of Universal today. 

* * * 

Roll. "Wag" Wagner, who at different 
times in his varied and interesting ca- 
reer has been associated with the pub- 
licity departments of quite a number of 
film producing companies and theatres, 
has beeH a director, an actor, an author 
and a free lance purveyor of publicity, 
is in Kansas City, called here by the 
death of his mother. Anyone in the 
immediate vicinity of Mr. Wagner could 
not fail to see him, for he has been 
plentifully blessed with avoirdupois. 
"Wag" is endeavoring to make a pub- 

licitv connection here. 

* * * 

Ed. Peskay, of the Rivoli and Penn 
theatres, St. Joseph. Mo., told us some- 
what boastfully that be bad bought P. 
1 i i s entire group of product. 

* * * 

\Y. G. Bishop, exploited" for Metro 
Goldwyn-Mayer, constantly on the go, 
writes from Memphis, Tenn., where he 
has just arrived from St. Louis, that he 
will leave in a few days for Oklahoma 
City. [ncidently Bishop states that it 
looks like "Romola" will go as big in 
Memphis as it did at the State in St 
Louis After a few days in Oklahoma 
City. Bishop will hop over to Kansas ( it\ 
and assist the Newman in exploiting "A 
Slave of Fashion", etc., etc. 

* * * 

When a group of admiring tans made 
a rush towards Norma Talmadge — Mrs 
loseph Schenck — in the union station in 
Kansas City the other day. just as flu 
screen star and her husband were enjoy- 
ing a little tete-a-tete, she let il be 
known plainly that she didn't care for 
the "exploitation handshake" or the "pub 
licity conversation." 




two knockout box-off ict series 

12 chapters — 2 reels per chapter 

The biggest and most successful series K B. O. lias ever released. Packed I" ca 
pacity with high class comedy, adventure, romance, and supreme entertainment for 
the greatest number of people. And exhibitors are now advertising these in Elec- 
tric Lights out front. 



From the pen of 
the famous author 

NELL 
MARTIN 



ALBERTA 
VAUGHN 

1 Supported by 

/ AL C r ' 




COOKE 
KIT GUARD / 

and 

Larry Kent ; 








mmm" 

Millions flock to see cutie ALBERTA 
VAUGHN, At Cooke, Kit Guard and Larry 
Kent. Here is the world's unbeatable 
combination for comedy entertainment of 
high grade quality. ] :' solid weeks of 
capacitj business for you when you book 
mil play "THE ADVENTURES OF MA- 
ZIE." written by the famous Nell Martin 
of Tnr-xo'rrii magazine fame And 
i] m't forget — 



F. B. O. is nlfto releasing 13 2-reel 

STANDARD COMEDIES, 13 S-reel BLUE 

RIBBON COMEIJIES mid 20 lll« \ 1 CAR- 
TOONS. 



THE FAMOUS 



STORIES 




by tin- famous Saturday Evening Post humorist SAM HELL- 
MAX, who lias a full. .wins of millions of readers. The same cast 
in "FIGHTING HEARTS" as in the "MAZIE" series. . . 
Red hut romance, — lightning action, marvelous adventure and 
superlative comedy. As sure fire at the box office as anything 
F. B. 0. has ever released BOOK THEM NOW 



Millions are waiting 
for them. 



12 chapters 
2 reels each 



■ 



^^^ 



Film Booking Offices 

Snower Bids., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 
127 So. Hudson, Oklahoma City, Okla. 




Paae Twelve 



THE REEL JOURNAL 



October 3, 1925 



They Have K 

a 



Here Listed are Many Leading Showmen of the Kansaj 
Faith. They have said it with contracts. By signing) 
cause of the Independent Theatre. They have demoij 



• ■ ■■■ ■■■ • 


■ ■■ ■ : : : : : i i:l 


; ; ; ; ; ..,....; ...» 




KANSAS 


CITY TERRITORY 


THEATRE 


TOWN 


THEATRE 


Rank 


Lenexa, Kas. 


Strand 


South Troost 


Kansas City, Mo. 


( larden 


R03 al 


Carrollton, Mo. 


American 


Baxter 


Xovinger, Mo. 


Liberty 


\"cw Palace 


Kansas City. Mo. 


Pastime 


Royal 


Baxter Springs. Kas 


i i ilumbia 


Rex 


Mulberry, Kas. 


Electric 


Empire 


Kansas City, Mo. 


Auditorium 


Empress 


Paola, Kas. 


Ipera House 


Empress 


\ atomic. Kas. 


Rex 


Circle 


Kansas City, Mo. 


Auditorium 


Marlborough 


Kansas City, Mo. 


Indiana 


Temple 


Yates Center, Kas. 


Schnell 


Bijou 


Lamar, Mo. 


Ideal 




B iville, Mo. 


1 'ei iples 


\uditorium 


Marshall. Mo. 


I. eland 


Star 


Nevada, Mo. 


Ashland 


l)e< iraw 


Brookfield, Mo. 


( Irpheum 


Star 


Sweet Springs, Mo 


Lyric 


Peoples 


Pleasant Hill, Mo. 


Elliott 


Belmont 


Kansas City, Mo. 


( Irpheum 


Mayfield 


Kansas City, Mo. 


Delphus 


Liberty 


Sedalia, Mo. 


1 i donial 


l 'ommunity 


Kincaid, Mo. 


Liberty 


Cantwell 


Marceline, Mo. 


Indiana 


Bonaventure 


Kansas City. Mo 


Alamo 


Murray 


Kansas City, Mo. 


Eblon 


Strand 


independence, Kas. 


.tin 


Empress 


Anna, Kas. 


i 'entral 


Empire 


Parnell, Mo. 


Star 


Princi 


Stanberry, Mo. 


Princess 


1 r ind 


Burlington Junction, 


Mo. Cozy- 


Rex 


foplin, Mo 


Crystal 


Roam 


Kansas City, Mo 


Wonderland 


ra House 


Miltonvale, Kas. 


Rivoli 


Lyric 


Glasco, Kas. 


Auditorium 


Strand 


i ige City, 1 


Peoples 


Elite 


Greenleaf, Kas. 


15th Street 


Royal 


Republic City, Kas. 


La tee 


Prim 


Scandia, Kas. 


St. John 


Majestic 


Belleville, Kas. 


Banci i ift 


Opera House 


Cuba, Ka~ 


Hickory 


( i immunity 


Portland. Kas. 


\rt 


Doric 


Barnes, Kas. 


New Center 


Beaufort 


Kansas City, Mo. 


Nickel 


Benton 


Kansas City. Mo. 


Palace 


Bixman 


Clinton, Mo. 


Lark 



TOWN 

Elk City, Kas. 
Garden City. Kas. 
Sedan, Kas. 
Caney, Kas. 
Mound Ridge, Kas. 
Columbia, Kas. 
Galena, Kas. 
Braymer, Mo. 
Pattonsburg, Mo. 
Polo. Mo. 
Hamilton, Mo. 
Kansas City, Mo. 
Harrisonville, Mo. 
Malta Bend, Mo. 
Spickard, Mo. 
I roy, Kas. 
Kansas City, Mo. 
Leavenworth, Kas. 
Liberty, Mo. 
Independence, Mo. 
Larsons, Kas. 
Carthage, Mo. 
Pittsburg, Kas. 
Kirksville, Mo. 
Kansas City, Mo. 
Kansas City, Mo. 
Kansas City, Mo. 
Kansas City, Mo. 
Kansas City. Mo. 
Warrensburg, Mo. 
Eureka. Kas. 
Topeka. Kas. 
Topeka, Kas. 
Lindsborg, Kas. 
St, Joseph, Mo. 
Hope. Kas. 
Pleasant Hill, Mo! 
Kansas ( ity. Mo. 
Lawrence. Kas. 
Kansas City. Mo. 
Kansas City, Mo. 
St. Joseph, Mo. 
Kansas City. Mo. 
Kansas City. Mo. 
St. Joseph. Mo. 
St. Joseph, Mo. 
St. foseph, Mo. 



And, lest this splendid tribute be passed by toe 

We'll Keep tl 



KANSAS CITY— 111 West 18th St. 
C. A. SCHULTZ, Branch Manager 



Producers Distrir 



October 3, 1925 



THE REEL JOURNAL 



Page Thirteen 



jr the Faith! 

It. Louis Film Distributing Territories. They have kept the 
icers Pictures. They have signified their support for the 
r faith in P. D. C's pledge to the Exhibitor. 



E 

(1 Central 
Lyric 



:ay House 



ST. LOUIS TERRITORY. 



TOWN 

Win. Goldman, St. Louis, Mo. 

Skouras Bros, St. Louis, Mo. 

Skouras Bros, St. Louis, Mo. 

Win. Goldman, St. Louis, Mo. 

Skouras Bros. St. Louis, Mo. 

Moberly, Mo. 

Paragould, Ark. 

Springfield, 111. 

Springfield, 111. 

Blytheville, Ark. 

.Mexico. Mo. 

Salem, Mo. 

Pan's, Tenn. 

n. lumbal. Mo. 

Humboldt, Tenn 

Sullivan. 111. 

Ripley. Tenn. 

Mattoon, 111. 

Alton. III. 

Dowell, 111. 

St. Louis, Mo. 

St. Louis. Mo 

Desoto, Mo. 
Chaffie, Mo. 
Quincy, III. 

Keokuk, la. 

St. Louis, Mo. 

St. Louis, Mo. 
St. Louis. Mo 

Maiden, Mo. 
Columbia, Mo. 
Ft. Madison, la. 
Gillispie, 111. 
Jacksonville, 111. 

lefferson City, Mo. 
Pana. 111. 
Paris, 111. 
Quincy. III. 
ParapoulH. Ark 
St. Louis, Mo 
Centralia, 111. 
Hamilton. 111. 
Steele. Mo. 
Thayer. Mo. 
Benton, Ky. 
Lilbourne, Mo. 
Lewiston, Mo. 
E. St. Louis, III. 
E. St. Louis. 111. 
Halls, Tenn. 



THEATRE 


TOWN 


Star 


Willow Springs, Mo. 


Victory 


Cabool, Mo. 


Lillian 


Martin, Tenn. 


Princess 


Humboldt, Tenn. 


( irand 


Salem, Tenn. 


Rolla 


Rolla. Mo. 


Calvin 


Washington, Mo. 


Lyric 


Lebanon, Mo. 


Delniar 


St. Louis, Mo. 


Tri Fair Co. 


La Harpe, III. 


Broadway 


Hannibal, Mo. 


• • mmunity 


New Athens, 111. 


Overland 


Overland, Mo. 


Princess 


Cotton Plant, Ark. 


Majestic 


Oreenfield, Tenn. 


Park 


Mattoon. 111. 


Gem 


Richland, Mo. 


Gem 


Fredericktown, Mo. 


Orand 


Desloge, Mo. 


Majestic 


St. Louis, Mo. 


Aubert 


St. Louis, Mo. 


Palace 


lohnston Citv, III. 


Grand 


Sparta, 111. 


Harriet 


Pinckneybillc, 111. 


Lyric 


Salem, Mo. 


Family 


Frankfort Heights, 111 


Star 


Marked Tree, Ark. 


Lyric 


Moweaqua, 111. 


Dupo 


Dupo, 111. 


Majestic 


Paragould, Ark. 


Kinderhook 


Kinderhook, 111. 


McNair 


St. Louis, Mo. 


American 


Mt. Carmel, 111. 


Delco 


Potosi, Mo. 


Princess 


Piedmont, Mo. 


Star 


F. St. Louis, 111. 


Gem 


Blytheville, Ark. 


Gem 


Leachville, Ark. 


Ivanhoe 


St. Louis, Mo. 


Opera House 


Portageville, Mo. 


Empress 


Havti, Mo, 


Carlyle 


Carlyle, III 


Gem 


Fulton. Mo. 


Liberty 


Maiden. Mo. 


Liberty 


Union. Mo 


Gasconade 


Owensville, Mo. 


Opera House 


Homersville, Mo. 


Huxol 


Herman. Mo. 


Mary Dale 


Cordwell, Mo. 


Lyric 


Sullivan, Mo. 


Pastime 


Marmaduke. Ark. 



wish to renew our pledge in all sincerity— 

With You! 



e Corporation 



5T. LOUIS— 3312 Lindell Blvd. 

L. A. LA PLANTE, Branch Manager. 



Page Fourteen 

"THREE FACES EAST" BEGUN 



Different Type From Previous De Mille 
P. D. C. Pictures. 

Under the direction of Rupert Julian 
"Three Faees East" was put into produc- 
ts ,n ,n the Cecil B. De Mille studios this 
week for Producers Distributing Corpora-, 
tion release. 

The fact that this production is entirely 
different in theme from its predecessors 
which were made by De Mille to be re- 
leased by P. D. C. shows the variety in 
entertainment being offered by the dis- 
tributing company, according to C. A. 
Schultz, P. D. C branch manager at Kan- 
sas .City. 

Rupert Julian. Robert Ames, Jetta 
Goudal, Henry B. Walthall, Clive Brook 
and Edythe Chapman are the featured 
players. 



THE REEL JOURNAL 

"A Dog's Life" First 
Chaplin Through Pathe 



Frisco Critics Praise 
M.-G. South Sea Film 



San Francisco newspapers have been 
very liberal in their praise of Loew's 
Warfield Theatre's showing of "Never 
the Twain Shall Meet", the M'etro-Gold- 
wyn-Mayer release .directed by Maurice 
Tourneur with Bert Lytell, Anita Stewart 
and Huntley Gordon featured. 

"There are a thousand and one South 
Sea 'shots' which provoke gasps of awe 
-Mine ecstasy on the part of each audi- 
ence," says the San Francisco Call. 

"The unfolding of the age-old story of 
the impossibility of the east meeting the 
west is achieved in a novel and most in- 
teresting manner." observes the San 
Francisco Herald. 

"Maurice Tourneur has carried the ap- 
pealing story of th island princess and 
her romance with the white man, at 
times quaintly humorous, often pulling at 
the heart strings, but always interesting, 
to the screen in a masterlv manner." re- 
ports the San Francisco News, 



Pathe announces that "A Dog's Life" 
will he the first of the Charlie Chaplin 
comedies to be brought hack to the screen 
under the terms of the notable half mil- 
lion dollar contract between the famous 
comedian and the distributing concern. 
November 22 has been set as the release 
date. 

"A Dog's Life" is one of the most typ- 
ical "Charlie Chaplin pictures" ever made 
by the world-famous laughmaker. It 
presents him with his celebrated charac- 
ter make-up, which is his trade mark- 
derby hat, little stub of a mustache, 
baggy trousers, big shoes and cane. The 
laughable walk that inspired the song, 
'Those Charlie Chaplin Feet" is effec- 
tively presented in this Pathe picture and 
all the best little hits of Chaplin by-play 
come into the action. 



Sidney Directs "Million 
Dollar Handicap" 

'The Million Dollar Handicap", a Met- 
ropolitan production for Producers Dis- 
tributing Corporation release, will be di 
rected by Scott Sidney. 

The continuity script is practicallj 
read>- for filming. 




October 3, 1925 

Semon Selects Cast for 
"Sop, Look, Listen" 

The cast has been announced for 
"Stop, Look and Listen", Larry Semon's 
first feature picture for Pathe. Dorothy 
Dwan, the leading lady, and Mr. Semon 
will be supported by quite prominent 
players. In addition to Miss Dwan and 
Mr Semon, the cast includes the follow- 
ing : 

Mary Carr, Lionel Belmore, "Babe" 
Hardy, William Gillespie. Curtis Mc- 
Urnrv. Frederick Kovert, B. F. Blinn, 
loseph Swickard and Bull Montana 



F. B. O. STUDIOS ENLARGED. 

Approximately $250,000 has been re- 
cently invested in improvements for the 
Film Booking Offices film studio, accord- 
ing to Roy E. Churchill, Kansas City 
branch manager. 

New dressing rooms, projection rooms 
and office space and larger stage space 
was included in the remodeling program. 

In addition to the eight companies mak- 
ing pictures for F .B. O., there are no 
less than eight independent companies 
using the F. B. O. facilities. 



J. W. Cotter Wins When 
Sunday Writ Is Barred 

They are still persecuting J. W. Cotter. 
manager of the Fourth Street Theatre, 
Moberly, Mo., because he has the temer- 
ity to open his theatre on a Sunday. 

First he was arrested and fined $50 
and costs for violating the town's Blue 
Law ordinance. He promptly took an ap- 
peal t.i the Circuit Court. 

And now the Prosecuting Attorney foi 
Randolph County has issued a warrant 
against him alleging that he violated the 
state's anti-Sunday labor statute. 

The attorney sought an injunction in 
the Circuit Court to close Cotter's thea- 
tre on Sundays but it was refused. 



"ROCKING MOON" CAST SET. 

With the engagement of Rockliffe Fel- 
lowes, Laska Winters, Luke Cosgrave 
and Eugene Pallette this week, the cast 
for the Producers Distributing Corpora- 
tion picture, "Rocking Moon" was com- 
pleted. John Bowers and Lilyan Tash- 
nian have the featured roles in the 
George Melford production. 

"Rocking Moon" is distinctive among 
tales of Alaska because of its novel set- 
ting and its deft handling of an unusual 
melodramatic romance, according to C. A. 
Schultz, P. D. C. manager at the Kansas 
City exchange. 



"The Radio Detective" 
to Be Universal Serial 



Universal Pictures Corporation is to 
film "The Radio Detective", a mystery 
story by Arthur B. Reeve, as a chapter- 
play. 

lack Daugherty and Margaret Quimby 
will be the featured players. The sup- 
porting cast includes jack Mower. John 
T. Prince. Vera James and Howard En 
stedt. William Crinley will be the di- 
rector. 



POLLARD RENEWS WITH "U". 

\ new long term contract has been 
igned with Universal Pictures Corpora- 
tion by Harry Pollard, a well known 
director, iccording to an announcement 
from Universal City. 

Mr Pollard is now directing "Two 
Blocl Way", featuring Charlie Mur- 
i , ,i don and ' ie.e ge Sidnei 



WARNERS START CONTEST. 

Warner Bros, have announced this 
week the starting of a contest in which 
prizes will be awarded bookers and pos- 
ter clerks in all Warner Bros, exchanges 
fur the sale of advertising accessories. 

A silver loving cup, to be retained per- 
manently by the winner, and $500 ill 
cash are the prizes. There is a first 
prize of $250. a second of $100. and three 
third prizes or $50 each. 

The contest started the week begin- 
ning September 12 and will close De- 
cember 12. 



Stories by Burton 

and Cary for Warners 

W ,ii uer Bn is, have bought the i i ei n 
hts tn "The Footloose Widow", by 
Beatrice Burton, and "White Flannels", 
,i tciry by Lucian Cary which appeared 
in The Saturday Evening Post in June. 
"The Footloose Widow" is now running 
serially in several newspapers. 

Both productions will be released in 
Warner's 1926-27 schedule. 



"STRONG HEART" "^TOGRAPHS 
ARE "AUTOGRAPHED." 

Howard Estabrook has found the re- 
quest for photographs of "Strongheart" 
so numerous that he has had printed a 
huge supply of pictures of the famous 
canine star. Like human celebrities 
whose protographs are wanted, "Strong- 
heart" autographs the pictures when they 
are sent out. Below his name, which is 
stenciled, the dog represents his signa- 
ture with an imprint of his right front 

paw. 

"Strongheart" is now appearing before 
the camera in "North Star", which is 
being made at the F. B. (). Studios in 
Hollywood under the direction of Paul 
Powell. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 
reliable aid you csn B ive your -nusicia-si 
to help put >he picture ove 



October 3, 1925 



THE REEL JOURNAL 



Page Fifteen 



"We are well satisfied 

with the results!" 



. 



! 
I 



"We received orders all 
the way from Texas to 
Iowa." — 



to buy — 
to sell — 
to find 

employment — 
— Whatever You Want! 

You can avail yourself 
of the greatest theatre 
want directory in the 
Southwest for 

2 CENTS A WORD 
PER ISSUE! 



GENERAL DISTRIBUTING COMPANY 

110 Lake Avenue South 
DULUTH, MINN. 



August 17, 1925. 

The Reel Journal, 
Kansas City, Missouri. 
Gentlemen: 

We have your letter of the 
thirteenth and wish to advise that we 
have had some inquiries on our ad 
in your Clearing House Department of 
The Reel Journal, and have received 
orders all the way from Texas to 
Iowa, and wish to advise that you may 
run our advertisement in your journal 
until we forbid. WE ARE WELL 
SATISFIED WITH RESULTS. 

Very truly yours , 

GENERAL DISTRIBUTING CO. 
MCE: MS 



Clearing House Section 

(Classified Advertising Department) 

The Reel Journal 



Page Sixteen 



THE REEL JOURNAL 



October 3, 1925 




Still 
Please! 





Here's the whole week that appear, in "Seven Days", Christie supe 
comedy, which is being distributed by P. D. C. 



Harry Langdon, comedian, 
who has just signed a long- 
term contract to make fea- 
ture-length productions for 
First National. 



A scene from "Below the 
Line", Warner Bros. Classic 
starring Rin-Tin-Tin. 




October 3, 1925 



THE REEL JOURNAL 



Page Seventeen 







Alyce Mills will be seen in 
the F. B. O. special, "The 
Keeper of the Bees". 



Paul Fuller, Jr., President of 
Pathe Exchange, Inc., whose 
company has just paid one- 
half million dollars to Charles 
Chaplin for the re-issues of 
his two-reel comedies. 






Louise Fazenda, Warner Bros, 
star, who is to be featured 
in a series of feature come- 
dies with Matt Moore. 



Ben Turpin, Pathe-Sennet 
comedy star, proudly exhibits 
his cross-eyed motor car. 



Anna Q. Nilsson, First Na- 
tional star, whose latest pic- 
ture is "The Talker". 




Page Eighteen 

MISSOURI EXHIBITORS TOLD TO 
PAY MUSIC TAX. 

Missouri exhibitors who use music con- 
trolled by the Society of Composers, Au- 
thors and Publishers have been advised 
by the M. P. T. O. Kansas-Missouri to 
make payment on a fair and consistent 
license until such time as Missouri can 
obtain the same 20 per cent rebate system 
as is in force in Kansas among exhibitor 
members, or, until the national copy- 
right act is amended. 



THE REEL JOURNAL 



October 3, 1925 



CAUTIONS OVER-BOOKING. 

"Amusement cannot be bought in 
quantity, sight unseen, and sold indi- 
vidually at a profit." warns a bulletin 
to members of the M. P. T. O- Kansas- 
Missouri, in cautioning exhibitors against 
over-booking. 



• * 



"Fighting in 

France 

"The Best War Picture I 
Have Ever Seen!" 

— W. D. Fulton, 

Hutchinson, Kas. 



FULTON ASSOCIATED 

ENTERPRISES 

103 North Main Street, 

Hutchinson, Kansas. 

Sept. 25, 1925. 
Mr. Bob Withers, Mgr., 
Enterprise Dist. Corp., 
Kansas City, Missouri. 
Dear, Mr. Withers: 

Just a short line of praise for 
your picture, "FIGHTING IN 
FRANCE", which we played at our 
Iris Theatre here today. This is 
the first offense I have ever made 
in giving a written testimonial re- 
garding any film, since I believe the 
most of these are solicited, and so 
much "bunk" that I never cared 
to be quoted. 

So you may just regard this as a 
friendly word which will show my 
personal feelings regarding your 
film. 

As you know, I have seen and 
played just about every war film 
from "The Kaiser" down to "Persh- 
ing's Crusaders", and "My Four 
Years In Germany", and it is my 
opinion that "FIGHTING IN 
FRANCE" is the most realistic and 
authentic and therefore entertain- 
ing war film I have ever seen. This 
is not alone my opinion but is also 
that of most of my patrons. My 
only regret is that we did not play 
this at the De Luxe at an increased 
admission. 

Very sincerely yours, 

W. D. FULTON. 

NOW BOOKING 

ENTERPRISE 

DISTRIBUTING CORP. 

115 W. 18th Kansas City, Mo. 

Bob Withers, Mgr. 



^^QUIPMENT^pSUPPUE^ 



The Coats Community Club. Coats, 
Kas., has opened a Civic Community Hall, 
and has purchased equipment from the 
Yale Theatre Supply Company, accord- 
ing to C. D. Struble, manager. C. T. 
Durkee is the manager of the hall. 



Charles Pirkey has bought the theatre 
at Robinson, Kas.. from G. L. Rugg. Re- 
ed equipment has been installed in 
the house by the Yale Theatre Supply 
Co. 



The new Reproduco player pipe organ, 
purchased for the Gene Gauntier Theatre 
from the T. W. Jenkins Son-. Music Co., 
will be installed this week, according to 
Stanley Beatty, of the Jenkins Company. 



C. H. Badger of the Stebbins Picture 
Supply Company, reports the installa- 
tion of two special Motiograph projectors 
in the City Memorial Hall, at Joplin, Mo. 



H. S. Beardsley will open the new 
Legion Theatre at Oberlin. Kas.. October 
9, according to advices reaching Movie 
Row. New Simplex projectors have been 
installed in the house by the Yale Thea- 
tre Supply Co. 



J. H. Toler of the Yale Theatre Sup- 
ply Co., is making an extended tour of 
Southwest Missouri this week. 



F. B. Browner, salesman for the 
Jenkins Music Company, is making a 



Renewed Theatre 
EQUIPMENT 

On Sale at Special Prices 

Two (D-MOD'EL) Motiograph 
projectors with motor equipment 
and arc lamp houses, each $265. 

Two (6-A) Powers projectors with 
motor equipment and arc lamp 
houses, each $250. 

Two (1-A MODEL) Motiographs 
with arc lamp houses, motor equip- 
ment, each $175. 

The new G-E Mazda equipment 
can be supplied at an additional 
cost. 

Several used transformers also of- 
fered at special prices for quick 

sale. 

Two practically new Brinkert 
spot lights, $55.00 each. 

BETTER HURRY! 



Stebbins 



Picture Supply Co., 

19th and Wyandotte Streets, 
Kansas City, Mo. 



canvass of Northern Oklahoma. He re- 
ports business picking up in that section. 



The Enterprise Optical Company, 
makers of the Motiograph line of mo- 
tion picture equipment, has announced 
the salient features of its new Motio- 
ph Reflector Arc. Lamp, which is now 
being offered on the market, according 
to C. H. Badger, of the Yale Theatre 
Supply Company, local distributor. 

According to the manufacturer's an- 
nouncement, the new lamp is claimed to 
operate on less current and to equal with 
25 amperes the light obtained from other 
vertical arcs of as much as 100 amperes. 
It is also claimed that the new lamp will 
operate longer without trimming and will 
run with less heat in the booth and less 
fumes from carbons. 

In the new device, the feed screw is 
completely enclosed, which makes for 
efficiency in operation. 



PLAN 1,800-SEAT THEATRE WITH 
NEW TOPEKA HOTEL. 

Topek-a — Arrangements have been com- 
pleted whereby a theatre with a seating 
capacity of 1,800 will form part of the 
new lav Hawk hotel, construction of 
which" has started here. Property ad- 
joining the hotel has been secured and a 
lease for the theatre signed with a To- 
peka theatre owner. Plans of the hotel 
have been revised to permit of an en- 
trance to the theatre through the hotel 
lobby. 

The theatre portion of the structure 
will' cost approximately $150,000. The 
nlans for the playhouse are in the hand 
of Robert Boiler, Boiler Brothers, theatre 
architect of Kansas City and Los An- 
geles. 

■in mti rn 1 1 1 ii i iiiiiiuuHtittnii inin iiimiitf iinimi i mi MiiiiniitHitrrii uiiimiHimiHif rRiiiiiiiiiiiimnii: 

Investigate! 

I THE NEW | 

Ire produ col 

PLAYER PIPE ORGAN 

$2150 J $300 Down 
Installed 1 $15 Weekly 

g White for "trade-in" offer on your | 
old organ. 

J. W. JENKINS SONS 

MUSIC CO. 

KANSAS CITY, MO. 

lIlllll!lll|IIIIIIIIIIIIilllllUlllllllllllllllliilli;i!llll^ 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



October 3, 1925 



THE REEL JOURNAL 



Page Nineteen 




2! ,' '" 



EXPLOITATION 

IDEAS ^sHINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



GAMBRILL PROMOTES "MOST 
POPULAR GIRL" CONTEST. 

George Gambrill, manager of the Gem 
Theatre, Jefferson City. Mo., promoted 
a "most popular girl" contest which 
created a great deal of interest in his 
theatre at Jefferson City. 

The three newspapers in that city all 
worked with Gambrill on the contest, 
printing the standing of the contestants 
and stories almost every day during tin- 
month in which the contest was held. 

With every admission to the theatre 25 
votes were given. The mayor of the city 
held the key to a ballot box which was 
locked and placed in the lobby. Before 
two weeks had passed it was necessary 
to install another box. 

Prizes sent by the Paramount stars 
Thomas Meighan and Richard Dix were 
awarded. A loving cup and silver dorine 
sent by Meighan w-ere used as first and 
third prizes respectively and the brace- 
let and pearl beads sent by Dix were 
awarded as second and fourth prizes. 

Governor Baker of Missouri and the 
Mayor of Jefferson City were present 
when the winner was announced and 



made speeches, followed by the giving 
of the prizes by Governor Baker. 

The winner received 67.000 votes. 
There were about fifty girls entered in 
the contest. 



FREE TICKETS TO AUTO OWNERS 
ON "I'LL SHOW YOU THE TOWN " 

Automobile license numbers were 
printed in each of the individual ads in 
a two-page spread inserted in an Iola. 
Kas., newspaper in a tie-up for Univer- 
^il'^ Reginald Denny picture, "I'll Show 
You the Town", by the Kelley Theatre 
ami merchants of that city, and anyone 
who owned a car the license number for 
which appeared, was entitled to collect 
two tickets for the picture from the firm 
in whose ad the number was printed. 

Bob Gary, Universal exploiteer work- 
ing out of the Kansas City office, origi- 
nated the idea and arranged the tie-up. 

Across the top of both pages of the 
ad was a two and a half-inch strip an- 
nouncing the free ticket stunt and the 
S by 12 space in the center of each page 
devoted to the show was surrounded by 
fourteen spaces taken bv merchants of 
Iola. 



"ONE-PIECE COAT HANGER" 
EXPLOITS BABY PEGGY. 

The good old-fashioned "one-piece coat 
hanger" gag was resurrected by Dale 
Smith of the Shelbina (Mo.) Opera Hon,,- 
to exploit Baby Peggy in "The Darling 
■ if N T ew York". 

Enclosing a ten-penny nail with the 
following "directions". Smith brought 
Peggy to the attention of the folks in 
It's town : 



DIRECTIONS 
For One-Piece Coat Hanger. 
Place point of hanger against the 
wall and strike three (3) times with a 
blunt instrument, a claw hammer pre- 
ferred. Then remove your coat and 
place it on the hanger. 

Yours trulv, 

BABY PEGGY. 
P. S. — Come and see my first big 
picture, "The Darling of New York", 
at the Shelbina Opera House, Friday 
and Saturday, September 18-19. 
5c and 15c to all. 

Matinee Saturday afternoon at 2:50 
o'clock. 



INTER-EXCHANGE AND EXHIBITORS GOLF 
TOURNAMENT TO BE HELD OCTOBER 12 



THE TIME. Monday. October 12. 

THE PLACE: Lakewood Country 
Club, at Winnwood Lake, on the road 
from Kansas Citv to Excelsior Springs. 

THE EYEXT: A golf tournament for 
Kansas City exchange men and exhib- 
itors in this territory. 

C. A. Shultz. Kansas Citv manager foi 
Producers Distributing Corporation, is 
secretary, and Fred Meyn, owner of the 
Pershing Theatre, Kansas City, Kas.. is 
treasurer in charge of the golf tourna- 
ment. 

"Even if you don't play golf come any- 
how," says Mr. Schultz, "for it will be a 
pleasant get-together, and everyone has 
a chance to win a prize, as the handicaps 
will take care of that." 

Over 20 entries in the tournament have 
already been received, and Mr. Schultz 
expects the complete list to contain 
about 50 names. All Kansas City ex- 
changes will be represented, and quite a 
number of exhibitors from various parts 
of the territory have signified their in- 
tention of coming. 

The winner of the tournament will re- 
ceive a trophy cup, awarded by the 
Schmelzer Co. here. M. A. Levy, man- 
ager for Fox Film Corporation in Kan- 
sas City, and C. E. Cook, business man- 
ager of the M. P. T. O. of Kansas and 
Missouri, who have charge of selecting 
the prizes, have not yet arranged for 
the other prizes, but there will be sev- 
eral awards in addition to the cup. 



A luncheon will be served at noon and 
a dinner at night, and those who attend 
are promised a very enjoyable day. 

Those who wish to enter should fill 
out the form added here, and mail it to 
C. A. Schultz. secretary, care of Produc- 
es Distributing Corporation, 109 West 
18th St., Kansas City, Missouri. An en- 
try fee of $3.50 will cover all expenses. 



"IRENE" TO START IN OCTOBER. 

Early in October is the time set for 
Colleen Moore to begin work on "Irene" 
for First National Pictures, Inc.. at the 
United Studios in Hollywood under the 
supervision of John E. McCormick. 

"We Moderns", on which Miss Moore 
has been working, is practically ready for 
the cutting room. 



Mr. 


C. A. Schultz, Secretary, 
















Inter 


-Exchange and Exhibitors 


Fall Golf 


Tournament 










.» 


Producers Distributing 


( 'orporation, 














109 West 18th St., 


















Kansas City, Mo. 


















I 


enclose my check for 


$5 


50 with w 


hie 


i please 


enter 


my name 


for 


the 


Golf 


Tournament to be held 


at 


Lakewi « "1 


C'ountr\ Ch 


b, W 


nnwood L 


ake, 


Oc- 


lober 


12. I understand this 


iee 


will cover 


my 


entire expenses for the 


match. 




Signed 
Town ... 






































State 



















Page Twenty 



THE REEL JOURNAL 



October 3, 1925 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 
. Frank Cassil, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone— Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Chas. Bessenbacher, Mgr. 

S. A. Hamilton, Booker 

Telephone, Grand 3160 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 




















PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

C. A. Schultz, Mgr. 

A. W. Day, Booker 

Telephone— Harrison 0919 




CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 


FIRST NATIONAL 
PICTURES, Inc. 

T. Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

R. Heft, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 












ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 
















YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone— Grand 2923 






UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone — Grand 1822 












FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 










STANDARD FILMS 

111 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone— Grand 1318 








K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 




UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 




































EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 
E. E. Jameson, Mgr. 
Telephone— Grand 2095 


METRO-GOLDWYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone — Grand 2110 




WARNER BROS.- 

VITAGRAPH, Inc. 

1820 Wyandotte St. 

L. Reichert, Manager 

L. F. Durland, Asst. Mgr. 

J. L. Grantham. Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

113 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 








T 

of eac 

C 

in adv 


hi 
h 

h< 

ar 


s directory will b< 
month. 

inges of copy mu$ 
ice of publication 


5 1 

,t 
d< 


published in the fi 

be in our office o 
ite. 


rs 
ne 


t issue 
week 



October 3, 1925 



THE REEL JOURNAL 



Page Twenty-one 




^STLOUIS 



FILM MARKET 




Werner Given 6 Months 
Vacation With Salary 



Clias. Werner, St. Louis branch man- 
ager for Metro-Goldwyn Distributing 
Corporation has returned to his home 
from Rochester, Minnesota, where he had 
undergone an operation at Mayo Broth- 
ers' Hospital, and is reported to he suc- 
cessfully recovering. 

Mr. Werner has been connected with 
Metro-Goldwyn for eleven years. The 
seriousness of his recent operation makes 
it necessary that he have constant care 
for some time to come, so the Metro- 
Goldwyn company has granted him a six 
months' vacation with salary. 



ORCHESTRA LEADER ASKS $25,000 
OF SKOURAS IN SUIT. 

Herbert Berger, leader of a jazz or- 
chestra now playing in a St. Louis hotel, 
filed suit in the St. Louis Circuit Court 
on September 26, asking $25,000 damages 
from Skouras Brothers Enterprises, Inc., 
for alleged breach of contract. 

His petition alleges that he had a con- 
tract for his orchestra to play at 'the 
Grant Central Theatre for 12 weeks com- 
mencing on June 13 at $1,300 a week, 
but that it was taken off after two weeks. 

Spyros Skouras, president of Skouras 
Brothers Enterprises, denied that the 
company had entered into any such con- 
tract, stating that Berger and his or- 
chestra had been paid in full for services 
rendered and that nothing further is due 
them. 



D. E. RUSSELL RETAINED AT HEAD 
OF ST. LOUIS "MUN'Y" OPERA. 

The St. Louis Municipal Opera Asso- 
ciation has retained David E. Russell 
as manager for the municipal opera. 

For the past season of twelve weeks, 
ending August 17, the opera showed re- 
ceipts of $333,092.15 and expenses of 
$324,183.22. Leaving a net profit of $8,908 
to be used for next year's shows. 

The association is not operated for 
profit. Several thousands see each show 
free of cost. 



The Star Theatre, Rockport, 111., is now 
owned exclusively bv H. W. Haines. 




W. B. Scully New M.-G. 
Manager at St. Louis 



J. E. Flynn, district manager for 
Metro-Goldwyn, announces the appoint- 
ment of W. B. Scully as resident man- 
ager of the St. Louis office. 

Mr. Scully, who formerly had charge 
of the Metro-Goldwyn exchange at New 
Haven, Connecticut, which was recently 
closed with all other exchanges because 
of a tax imposed in that state, will as- 
sume his new duties September 28. 



DANCE MANAGERS ORGANIZE TO 
FIGHT SUNDAY LAW. 

The Associated Dance Managers of 
Illinois will fight the reformers among 
county boards of supervisors to the 
highest courts if necessary. A confer- 
ence was held in Peoria, III., September 
28 to perfect plans for carrying on the 
fight. 

Bigots among the county boards who 
do not believe in Sunday dancing have 
refused to grant permits to dance halls 
despite Attorney General Carlstrom's 
rule that they must do so. But with 
characteristic lawlessness, the narrow- 
minded gentry have withheld licenses to 
halls that have been operating lawfully 
for many years. 

Three suits have been filed by owners 
of dance halls in various parts of the 
state to force the supervisors into line. 



Mary Stewart, who formerly ornament- 
ed Universal's exchange when not win- 
ning beauty contests, has resigned to 
finish her course in Cleveland High 
School. Representing the Kingsland The- 
atre, Miss Stewart was chosen as St. 
Louis' Screen Queen. She was also 
chosen as the city's Midwinter Bathing 
Beauty Queen. 



Among the other millionaires who va- 
cationed at the Wildwood Country Club 
near Steeleville, Mo., was Bernard (Tim) 
Temborious, cashier at Universal, who 
returned with a healthy coat of tan and 
a flattened bankroll. 



K. K. Stephens has purchased the Star 
Theatre, Paris, Mo., and changed the 
name to the Liberty Theatre. L. C. Crow 
was the former owner. 



Callers of the week included: Tom 
Reed, Duquoin, 111.; S. M. Francis, 
Charleston, Mo., and O. W. McCutcbeon 
of Sikeston, Mo. 



JONESBURG, MO., HOUSE BURNS. 

In a fire which wiped out the entire 
business section at Jonesburg, Mo., the 
Opera House was among the destroyed 
buildings. 



BRIGHT BITS 

and 

NEWSY NOTES 



A bra m Allen Thompson, a construction 
foreman, dropped dead while attending 
an evening performance at the Grand 
Theatre, Alton, 111., September 24. He 
had been hurt earlier in the day while 
at work but had declined medical atten- 
tion. 



Managers of various theatres owned 
by the St. Louis Amusement Company 
have been switched around. J. F. Brink- 
meyer is at the Cinderella wdiile Ralph 
Walsh, formerly at the Maffitt, goes to 
the Grand-Florissant where Brinkmeyei 
was in charge. Joe Greene moves into 
the Maffitt from the Lafayette, while 
Harry O'Brien moves over to the La- 
fayette from the Gravois. 



Bruce Lewton, who hauls film for the 
boys along Picture Row, is receiving con- 
gratulations over the arrival of a son 
and heir. 



Tom McKean and wife are back from 
their vacation trip East. The F. B. O. 
organization was glad to see the boss re- 
turn. 



A benefit show for St. Regis Catholic 
Parish was given by Manager Greenberg 
of the New Bond Theatre, 3600 Bond 
avenue, East St. Louis. 111., on Sunday 
evening, September 27. A generous at- 
tendance was on hand for the show. 



Tony Serva has sold the theatre at 
Pawnee, 111., to Sam R. Alexander. 



The Opera House, Edinburg, 111., has 
been purchased by P. A. McCarthy from 
I. W. Atherton. The latter has gone into 
the automobile business at Carbondale, 

111. 



C. D. Hill, district manager for Pro- 
ducers Distributing Corporation, has gone 
to Omaha, Nebr. Russell McLean, per- 
sonal representative for Hill departed foi 
Des M oiue^ la.. September 26. 



Bowen, HI.. 
picture house. 



is to have a new motion 



NEW LITTLE ROCK HOUSE. 

Bids were taken Monday, September 

28. on the Pulaski Heights. Little Rock. 
Ark., new theatre. T. W. Sharp is the 
owner. The house will be one story. 40 
bv 150 feet and cost about $35,000. 



Page Twenty-two 



THE REEL JOURNAL 



October 3, 1925 




FIRST NATIONAL. 
Classmates, Richard Barthelmess. — 

Played to a good crowd. Everybody 
pleased with it. Went over in good shape. 
Print and advertising good. — F. J. 
Leneque, Empire, Adrian, Mo. 

Abraham Lincoln, A. R. Billings. — An 
extra good picture. Attendance not as 
la rye as we expected. Picture was well 
liked. Print and advertising good. — R. 
D. Strickler, Wickiser, Craig, Mo. 

Abraham Lincoln, A. R. Billings. — My 
patrons said this was the best picture 
ever shown in Havensville. Print good. 
Advertising O. K. — [Photoplay, Havens- 
\ die, Kas. 

The Bond Boy, Richard Barthelmess. — 
A very good picture. Star at his best. 
Print good. — Amy Catlett, Cozy, Granby, 
Mo. 

Temporary Husband, Sydney Chaplin. 
A splendid comedy drama that holds in- 
terest of audience throughout. Print 
good. Advertising O. K. — D. B. Rankin, 
Idana, Idana, Kas. 

Why Men Leave Home, Lewis Stone. 
— A very fine picture. True to life, in- 
teresting every minute. An excellent Its- 
son to heads of homes. Print good. — W. 
A. Hawkins, Pollock, Pollock, Mo. 

One Way Street, Ben Lyon. — Very good 
picture. Print and advertising good. — S. 
M. Kennedy, Princess, Kirksville, Mo. 

When a Man's a Man, John Bowers. — 
This is a wonderful picture, every show- 
man should run this picture and get be- 
hind it. It is a good drawing card. Print 
and advertising good. — Bryant Hawkins, 
Mainstreet, Drexel, Mo. 

Making of O'Malley, Milton Sills. — - 
Every one complimented the show on 
leaving. We are exceptionally well 
pleased with First National pictures. 
Print excellent. — Frank DeWolfe, Apex, 
Jamesport, Mo. 

Painted People, Colleen Moore. — This 
picture was a good comedy drama that 
pleased here. Good acting and good 
story. Should please anywhere. Print 
good. — W. F. Denny, Electric, Lowry 
City, Mo. 

Ponjola, Anna Q. Nilsson. — This is an 
excellent picture. Pleased everyone. 
Print fine. Advertising good. — F. H. Sul- 
livan, Miami Auditorium, Miami, Mo. 

Those Who Dance, Blanche Sweet. — 
A wonderful picture. One everybody 
should see. Good moral. Want more 
like it. Print and advertising good. — 
Grubbs & Whitman, Elmer, Elmer, Mo. 

Why Men Leave Home, Lewis Stone. — 
Good picture, pleased 90%. Print and 
advertising good. — Grubbs & Whitman, 
Elmer, Elmer, Mo. 

When a Man's a Man, John Bowers. — 
\ show tint pleased everybody. Print 
good. — P. A. Simmons, Standard, Esbon, 
Kas. 

Sea Hawk, Milton Sills.— Wonderful 
show. Sills great. Very instructive and 
wonderfully produced.— -O. S. Shonyo, 
Gym, Bushton, Kas. 



Swanson. — 
Pleased a good sized 
Groh, Peculiar, Peculiar, 



PARAMOUNT. 

Her Love Story, Gloria 
Splendid picture, 
audience. — P. P. 
Mo. 

The Story Without a Name, Agnes 
Ayres.— A good picture. One any audi- 
ence will enjoy.— P. P. Groh, Peculiar, 
Peculiar, Mo. 

Sinners in Heaven, Richard Dix. — Fair 
program picture. Not as big as advcr- 
tised. Film in poor condition. — H. V. 
Kilter, McDonald, McDonald, Kas. 

North of 36, Jack Holt.— Very good 
western. Not as good as "Wagon." — F. 
D. Morris, Iris, Cimarron, Kans. 

Madame Sans Gene, Gloria Swanson. — 
A good picture from every angle. Some 
wonderful acting. Buy it and boost it. — 
D. C. Kennedy, Electric, Glasgow, Mo. 
PATHE 

Ouch, Stersoscopics. — This is better than 
the second one. They please everyone. 
The greatest novelty out. — H. V. Ritter, 
McDonald, McDonald, Kans. 
UNIVERSAL 

Fighting American, Pat O'Malley. — Fair 
program picture. — F. D. Morris, Iris, 
Cimarron, Kans. 

Siege, Virginia Yalli. — One of the best 
pictures I have used this fall. Mary 
Alden's perfect acting. — D. C. Kennedy, 
Electric .Glasgow, Mo. 

WARNER-VITAGRAPH 

Baree, Son of Kazan, Anita Stewart. — 
A real show. — L. R. Richolson, Para- 
mount, Lucas, Kans. 

George Washington, Jr., Wesley Barry. 
— Good, except about 40 feet at end was 
gone. A fine picture for small town if 
you could get it all. — L .W. Wigfield, 
Wonderland, Wheeling, Mo. 

Mystery of Lost Ranch, Pete Morrison. 
— This is a fine picture full of action and 
plenty of pep. Pleased both young and 



old.— Clarence Stevens, Amusu, Archie, 
Mo. 

Steele of Royal Mounted, Bert Lytell — 
This is a good show. Could be recom- 
mended for anywhere. Keeps audience 
interested. Star is splendid actor. — O. H. 
Harris, Harris, Mo. 

Cowboy Grit, Pete Morrison. — This was 
a good picture in good shape and played 
oti fine. — Clarence Stevens, Amusu, 
Archie. Mo. 

STATE RIGHTS. 

Bonds of Fear, Roy Stewart.— This one 
a very good program picture. Audience 
well pleased.— L. C. Day, Royal, Burden, 
Kas 

Just Lucky, Bobby Dunn.— Extra good 
slapstick comedy.— Sir. Craddock, Grand, 
Macon, Mo, 

Riders of the Plains, serial. — A good 
serial. Print excellent.— Geo. Muntrey, 
Palace, St. Joseph, Mo. 

Fighting in France. — Most exceptional 
business for above army war picture 
than for any we have ever played. — A. 
Camper, Gem, Topeka, Kas. 

Bond of Fear.— Picture is a very good 
program picture. Audience well pleased. 
— L. C. Day, Royal, Burden, Kas. 

Fighting in France. — The most realistic 
ami authentic, and therefore entertaining 
war film I have ever seen. Print good 
and accessories wonderful. — W. D. Ful- 
ton, Iris, Hutchinson, Kans. 




To buy or sell a theatre, 
obtain an operator, sell used 
equipment—whatever you 
want, try a want ad in 

THE REEL JOURNAL 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 

512 Manufacturers Exchange, Kansas City, Mo. 

My opinion on pictures recently played her", is as follows: 

Title 

Star Producer 

iiemarks - - — 

"ule — 

Star Producer 

Remarks _ _ _ _ -.. 



If Every Exhibitor Does His 
Duty There Will be No Mediocre 
Pictures 



City 

Theatre _ 
Exhibitor 



October 3, 1925 



THE REEL JOURNAL 



Page Twenty-three 



M Two cents per 

§ « urd paynble In 

s ltd vn nt*e. Vo ml* 

| ■ «■< ■«'() ti'il for le«a 

= than 50c. 



THE 

SELLS 



CLEARING HOUSE 

coo nd Hand Equipment, Seats, Projectors. DI T V r C 

l- re ens, I'innus, Orgam, Theatres and Mis- £j \J J ^ 

L-flnneous Articles. 



Kates tor other s 
Hpaces furnished s 
on reQu«*st. 



IlilllllllllllllilllllllllllililHiljaiilllinillilllllllllllllllHIIIIIIIIIIIIIII lll1]^llltil!lll!llll«lllll!lllllllllllllllllll!UI!l!!!!lll!!l!!!!l!lllllllllll!ll»lllllHI>IIU> Illlllllllilllllllllllllllllllllllllllllilllllllllillillllllllllllllllllllillllliiillilillllllllililllllillliillllllllllliiliiiii 



XYLOPHONE FOR SALE. 
Owner died. Regular *:!IM( "Ueagan" 
make: Sale price ST."). Hedge Furniture 
Co., Mnnliattnn, Kas. — < ::(. ;>-::(>. 





Eleeti 


ic sign, 


"Lyric", 


double 


fact 


d with 


1; 


lll|»N. 


Cost $100. 


(as 


h $50. 


Large As- 


bestos * 


urtain 


on ■ 


oiler 


first class 


shape. 


It 


edingl 


on Co., 


Sct 


antoi 


, Pa. — 


P3t, 


9-^0. 



Wanted — Experienced piano player for 
theatre orchestra; two shows a night; 
steady position if you can handle the job. 
Address Opera House, Jamestown N. D. — 
P3t, »-26. 

FOH SALE. 
80 or 1)0 opera chairs, in good condition; 
one good booth for two machines; one 
good motiograpli machine with head just 
rebuilt ; one lot of stage curtains and 
wings; cheap if taken at once. White 
\\ ay Theatre, Le Roy, Kas., Box 127. — 
P2t, 0-19. 

THEATRE SEATS WANTED 

Want 1,500 used -opera chairs; will pay 
cash for seats in good condition. What 
have you? Send full particulars and de- 
scription for quick action, also state price. 
Box 14, care The Reel Journal. Ctf 

FOR SALE — $250 A-l Electric Pop 
torn Machine, used one month, $195; one 
Big Electric Art Glass sign, $150 new. 
Sale price $50. A. 10. Jarboe, Cameron, 
Mo. — Ctf, 9-5. 



USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
mid hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Rox J. F.. care The Heel Journal. — Ctf. 



Have you our latest price list on 
"Phelco Carbons" t Save by using Our 
Carbons, the best on the market. St) per 
cent of the theatres are now using these 
carbons. A. C. and I). C. Expert Repair- 
ing on Projectors. Raird Projector, 
Raven Screens anil Holmes Portable Pro- 
jector. W. TltOTT THE ITRE SI PPL1 . 



GUARANTEED — '/, H. P., 110 volt, CO 
cycle, single phase, used motors with pul- 
ley, at $7.50 each, cash with order. We re- 
pair and rewind electric motors and gen- 
erators, etc. Bargains on electric fans. 
General Distributing Co., Security Storage 
Bid-. Duluth. Minn. — C6t — S-30. 



Be Sure to Get 

BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 

31S Ozark Blag. Kansas City, Mo. 



BANNERS. SIGNS, SHO-CARDS 
Just to show you what dandy work 
you, yourself can do with our simplified 
air system, we will make you a six foot 
haimer, eloth, for 50 eents, any wording', 
one day serviee, e. o. d. if desired. 
HUME COLOR-SPRAY SYSTEM 
Idle Hour Theatre Bids;. Seymour, Mo. 

Ctf— 8-29 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO.. 
1114 McGEE ST., K. C, MO. Ha 7735 



BARGAIN BANNERS — Hand painted, 3 

ilors, 
l per- 



any eopy up to 15 w <rds. 3*12 
>c. 3x10 cloth — .>1..0. One day 
s rvice. Sent anywhere. Also processed 
n -Mlow cards. ASSOCIATED ADVER- 
TISERS, 111 W. ISth St.. Kansas City, Mo. 
— t/. 



SALESMAN WANTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma: 
:::: 1-3^ commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make good salary. A 
h:»:innzn for a liood salesman. Apply in 
person to The I. S. Side Co., 14 E. Sth 
St.. Kansas City, ^!o. — < If. 



FOR SALE — Five reel feature. "When 
Hie Desert Smiles." Ed. Milanoski 040 
Fourth St.. Grand Rapids, Mich. P3t 10-1 



Guaranteed: ", HP., 110-volt. 00 cycle. 
single phase, used motors with pulley, at 
s.7..*>]> each. Also brand new '4 HI*.. 1 Hi— 
volt, Westinghouse make at $13.75 each. 
Brand new 1 K\V Westinghouse, :;2 volt. 
1150 speed, littht ami power generators 
at $48.00 each. 25% cash balance C. O. 
I). We have special prices on 32 volt 
\Ye repair and rewind electric 
and generators, etc.. Bargains on 
fans. General Distributing Co., 
Storage Bldg., Diiluth. Minn. 

1 tf-ltl-3 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 




Ad 




IN 




THE REEL 




JOU RNAL 




Read Them-- 




Use Them 



motors, 
motors 
electric 
Security 



One s::T-". it ii re h pop corn ma chine, 
slightly used. A real bargain at $75.00. 
Joe Krieger, Eagle Theatre, Arcadia, Kan- 
sas. Pit 



(!:mimiiimmii,iiiiii mm Minium; tinum 

The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 
!lllll!ll!llilll)IIIIIIH!M!illlllllllllllllMIIIIIIIII 



Mailing Lists 

Will help you increase sales 

f Send for FREE catalog giving counts 

and prices on thousands of classified 

nameaof yourbest prospectivecustorn- 

rs—National, State and Locai-Indlvld- 
als. Professions, Business Concerns. 

\0/ n Guaranteed C ^ L 




_isas.Oty x 

Engravings 
ColorplateCo 

8^ and Walnut - Kansas City 

Main.4707 

Halftones Color Plates 

Zinc Etchings 

'"on time ^service 




Everything for Band and Orche stra 

Buescher Baud Instruments, Vega Banjos, r.uilwig J)7iiiiis 

and Traps, Oca gen Bells and Xylophones, Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate. 

BIMI AND ORCHESTHA Ml SIC 

l.ii' -t Popular, also Fischer. Schirmer, Barnhouse, Fillmore, 

etc. Sample Parts. Catalogs and Musical Booster 

Magazine sent FREE 

102:t Grand Avenue, 
K v\s.\s cm . MO. 



CRAWFORD-RUTAN CO. 



CTHtftVenr 
Sdtaloy 

BAND AND 
ORCHESTRA 
INSTRUMENTS 



TT-I -v. - 



;rw>r 

CU'rircToto;' 



STOCK 
RO 



K TICKETS 

PRICE 60c PER ROLL [? e ST age] CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c, 10c, 15c, 20c, 25c, 30c, 35c, 40c, SOc and "ADMIT ONE" 

BEST ERAOE ROLL TICKET, tin. x 2in. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 
Write for Prices and Samples of Special Printed Roll and Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 



An Epic of The Roaring Rails 

FIFTH OF THE NEW WARNER BROS. CLASSICS OF THE SCREEN. 

Such a Story — 




With 

MONTE BLUE 

VERA REYNOLDS 
WILLARD LOUIS 
OTIS HARLAN 
EDDIE GRIBBON 
JACKIE HUFF 
TOM GALLERY 

Directed by GEORGE HILL 

Htpcuorwftd J«rioM»*« Darn.-) Francis Zanuct 



. f* 






"Hiding in the mountains with his grief and remorse, hiding 
even from himself. Bob watched the Limited Mail tear past on 
its daily trips. And then to see another landslide menace its 
safety; to swim the river to warn the engineer and have little 
Bobbie follow; to be torn between love for the boy and his duty 
to the train" — 



From Elmer Vance's thrilling mel- 
odrama that stirred theatre audi- 
ences to a high pitch of excitement 
some thirty years ago. 






:ffiTfflrmTOre?»ttlMiiiMiim»..nii.iiniin.mmminiiim 

THROUGHOUT THE NATION— "IF IT'S A WARNER PICTURE, IT'S A CLASSIC!" 



OUIS 

'ell Blvd 



WARNER BRQC 

Classics of the Screen M 



KANSAS CITY 
19th & Wyandotte 



Q7&e rpilm Trade ^Paper of the Soutfrufostj 



Newman Theatre 



Kansas City, Mo. 

BOOKS 



"WILD WEST" 

STARRING 

JACK MULHALL 
HELEN FERGUSON 

This Proves the Biggest and Best Showmen Know the Box-Office 
Value of Patheserials. Other Big Exhibitors Are Also Fol- 
lowing the Good Business Judgment Shown By the 
Newman Theatre Management. You too Should 
Buy "Wild West", Now! 



Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
W. A. Epperson, Msr. 



St. I. mil* — 3310 Olive St. 
T. G. Meyers, Hgr. 



Vol. X 

LNo. 18 



OCTOBER 10, 1925 

Published Every Saturday by 

REEL JOURNAL PUB. CO. 

Manufacturers' Exchange 

Kansns City, M*. 



|2 
a Year |[l 




?Ae BUFFALO STAMPED* 






One of the Outstanding 
Features of 

BUFFALO BILL 



♦♦ 



On the U. P. 



Trail 



** 



With 



ROY STEWART HENRY WALTHALL 
CULLEN LANDIS 



TO BE RELEASED SOON BY 



Standard Film Exchange 




The Year's Most Fantastic Spectacle Now 
Amusing Millions on the Screen 
Its a $cte$n f 




'with 



from the Play 
by L Frank Baum 



-Over a million copies 
of the book have been 
sold. 

-As a play, it ran four 
years in one theatre. 

-Broke all records in 
a three-week run at 
the Forum, Los An- 
geles. 

-Recently played to 
capacity crowds for 
an entire week at the 
Pantages Theatre, 
Kansas City. 



Larry 5emo» 

And the Cast! 

Larry Semon Charlie Murray 

Dorothy Dawn Bryant Washburn 

Mary Carr 

MIDWEST FILM DISTRS., Inc. 



1710 BALTIMORE 



E. C. RHODEN, Mgr. 



KANSAS CITY, VLO- 




has the comedies this season 

26 of them — 2 Reels each 




coW# eS 

cmetyQuM* 1 
tftfoScWfV 

MICE 

MOELL 



They'll Build 
Heavy Business 
for Every Theatre 



FN EVERY RELEASE 



The Little 
French "Cutey" 

— with millions of friends — 
supported bv CHESTER 
CONKLIN, LEE MORAN, 
HANK MANN and other 
comedy favorites 

MILLIONS OF PEOPLE ARE 

DAILY SEEKING HIGH CLASS 

COMEDY AMUSEMENT 

GO AFTER 

this business the same as 

you do on your costly 

features — and 

WATCH THE RESULT 

Boost These New 

BLUE RIBBON COMEDIES 

TO THE LIMIT 

Distributed by 

Film Booking Offices 
of America, Inc. 

Snower Bids., Kansas City, Mo. 
3312 Olive Street, St. Louis, Mo. 

127 So. Hudson, Oklahoma City, Okla. 

230 Union Ave., Memphis, Tenn. 




STANDARD CINEMA PRODUCTIONS 



October 10, 1925 



THE REEL JOURNAL 



Page Five 



This Week at 
Newman Theatre 

NORMA SHEARER in 

"A SLAVE 
OF FASHION" 

A Metro-Goldwyn-Mayer Picture 
on the stage 

MOST ELABORATE* 

FALL FUR FASHION SHOW 

EVER STAGED IN KANSAS CITY 

Royal Theatre 

LILLIAN GISH 



in 



"ROMOLA" 

with 

DOROTHY GISH 



Recognizing the wonderful "show- 
manship" possibilities of this splen- 
did production, the management will 
present as a prologue to "A Slave of 
Fashion" a stupendous Fall Fur 
Fashion Show, using creations in fur 
that have not been previously ex- 
hibited in this country. This is but 
one of the many angles of publicity 
and exploitation used in addition to 
the box-office value of the name of 
Norma Shearer. 



There is "everything" in "Romola" 
a showman can ask, and the Royal 
Theatre has prepared for a week of 
unusual business. Lillian and Dor- 
othy Gish are together for the first 
time since "Orphans of the Storm", 
in a story of surpassing strength and 
beauty. 

The Kansas City theatre goers this 
week will be charmed, thrilled and en- 
tertained by Metro-Goldwyn-Mayer 
pictures, and such pictures adequate- 
ly forecast the marvelous line-up of 
pictures made this season for real 
showmen by 



\^^ffotdwyn\^tt 



IS 



"The Talk of the Industry" 



W. B. Scully, 
Resident Manager, 
3328 Olive St., 
St'. Louis, Mo. 



J. E. Flynn, 
District Manager, 
St. Louis 



C. E. Gregory, 

Resident Manager, 
1706 Wyandotte, 
Kansas City, Mo. 



Page Six 



THE REEL JOURNAL 



October 10, 1925 



77i« , 



BEN SHLYEN 
Publisher and Editor 
C. C. Tucker. Aov. Hgr. 
Circulating in Missouri, 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky, West. Ten- 
nessee, So. Illinois and 
I. W. Indiana. 
Every Saturday by 
|9EEL JOURNAL 
PUBLISHING CO. 
Manufacturers Exchanpr 1 
KnnRn!) City, Mo* 



Legislative Laxity 

Laxity in legislative matters, on the 
part of the exhibitors in particular and 
the industry in general, may be attributed 
as the cause of the extremely exhorbi- 
tant and unreasonable film tax that is 
today being assessed in Connecticut, and 
which has, temporarily at least, caused 
practically all distributors in New Haven 
to close down their exchanges and forced 
many exhibitors to shut down their thea- 
tres. There is a lesson to be taught in 
this. 

It cannot be pounded too hard nor too 
often that "home" is the place to fight 
legislative battles. When announcement 
is first made that certain adverse bills 
are to come up for recommendation, then 
is the time for each exhibitor to per- 
sonally get in touch with his representa- 
tive in the legislature; show him how 
heavily the theatre is already taxed and 
how detrimental further taxation will be 
to the theatre business. Efforts should 
be made to kill such bills before they get 
into the house. 

When it comes to defeating adverse 
legislation there is nothing that is quite 
so effective as "personal touch". If you 
can't see your state senator or your state 
representative, write him a letter. The 
local or personal appeal will carry much 
weight. These men are representing you 
as well as other citizens. With the great 
civic institution that the theatre is, they 
cannot turn a deaf ear to your appeals. 

It is reported that four other states are 
seeking a tax assessment as severe as 
that inflicted by Connecticut. Doubtless 
this same action will be taken up by 
many other states. Missouri is facing 
an amusement tax levy recommended by 
the governor. Now is the time to take 
action on the matter. The writer is not 
-neaninglessly shouting "Wolf!" There is 
impending danger of severe taxes in this 
state. In fact, it seems that the theatre 
is always "in for it" at every legislature. 
Early preparedness — constant prepared- 
ness is always a wise action. 

And don't forget, Mr. Exhibitor — get to 
your "home town" representative about 
it before it gets into "The House". 



Universal Sales Mgrs. 

Hold Meeting Here 

N. E. Depinet, southern division sales 
director for Universal Pictures Corpora- 
lion, and F. J. McConnell, general short 
products sales manager for that com- 
pany, were at the Kansas City Universal 
exchange this week for the purpose of 
holding a sales meeting here. Following 
their visit here, Mr. Depinet and Mr. Mc- 
Connell left for St. Louis to hold a simi- 
ar meeting there. 

A number of the stories of Universal 
pictures have been printed in newspapers 
in various parts of the country in serial 
form, and exhibitors have (been, very 
much pleased with the results of this 
service rendered by the comjpany headed 
by Carl Laemmle, according to Mr. Mc- 
Connell. 

" 'The Fighting Ranger', which was 
published in newspapers in serial form, 
had a 40 per cent increase in the business 
it was doing because of this arrange- 
ment," declared Mr. McConnell. 

Mr. Depinet was very enthusiastic 
about the records being made by various 
Universal productions, making particular 
mention of "The Phantom of the Opera", 
stating the attendance to which was a 
a revelation even to Universal officials. 

"This is the greatest year Universal 
has ever had," said Mr. Depinet. 



New Arbitration 

Board Appointed 



Tucker Fined; Warns to 
Take Out Music License 

That it is very costly for exhibitors 
to neglect taking out their music license 
is the experience of Henry Tucker, own- 
er of the Tucker and Majestic Theatres 
at Liberal, Kas. In a letter to The Reel 
Journal, Mr. Tucker says: 

"Like many other exhibitors we had 
neglected to take out our music license. 
Inspectors were sent out and reported 
infringements and we were assessed $500. 
After sending my lawyer to Topeka to 
confer with Newell and Wallace, attor- 
neys for the Music Society, the amount 
was cut down to $400. which we paid 
rather than stand suit. A few months 
ago we could have taken out license at 
a cost of $85." 



M. P. T. O. Kas., Mo., 
Board Meets Oct. 13 

A meeting of the board of directors of 
the M. P. T. O. Kansas-Missouri has 
been called for Tuesday, October 13, at 
the Hotel Baltimore, Kansas City. The 
question of holding a semi-annual con- 
vention this fall and producer-owned 
theatres probably will be among the mo-e 
important questions to be discussed. Sen- 
timent among some of the exhibitors 
favors an annual convention instead of a 
semi-annual meeting. In that cafe the 
meeting would not be until next spring. 



In line with the usual quarterly custom, 
a new arbitration board was appointed in 
Kansas City Monday. The exhibitor 
members, appointed by President R. R. 
Biechele of the M. P. T. O. Kansas- 
Missouri, are: F. L. Darnell, Alamo thea- 
tre, Kansas City; Frank Amos, New 
Diamond theatre, Kansas City, and A. F. 
Gibbons, Prospect theatre, Kansas City. 
The three distributor members, appointed 
by E. C. Rhoden, president of the Kansas 
City Film Board of Trade, are : Louis 
Reichert, Warner-Vitagrap'h ; T. O. 
Byerle, First National, and M. A. Levy, 
Fox. 



New Member for 

Kansas Censor Board 

A new member, of the Kansas State 
Censor Board was appointed last week by 
Governor Ben S. Paulen. She is Miss 
Fern Bauersfeld of Topeka, Kas., who 
will succeed Miss Etta B. Beavers, who 
resigned. Miss Bauersfeld has been ac- 
tive in social and service work in To- 
peka for several years. 



Theatres Vie in 

Novelty Entertainment 

Fred Spear of the Orpheum theatre, 
Kansas City, felt contented with himself 
last week, having been first to tne news- 
papers with the fact that his theatre 
would carry play-by-play detail of the 
world's series between the Pirates and 
Senators, then "grabbing off" liberal space 
on a special theatre party arranged for 
"Big Bill" Tilden, Manuel Alonso and 
other tennis stars who were competing 
in Kansas City. But in the meantime 
Earl T. Cook, manager of the Pantages 
theatre, first run house, successfully 
countered with a special entertainment 
for the First Baptist Church Business 
Men's Bible Class, while the Apollo thea- 
tre, suburban house, set the pace with 
a fashion revue of Paris gowns. 



CHAMBER BOOKS F. B. O.'S 
"KEEPER OF THE BEES." 

"The Keeper of the Bees", a Film 
Booking Offices Gold Bond Special, has 
been booked for a run of one week at 
the Palace Theatre in Wichita. Kans., by 
Stanley Chambers, managing director of 
the Miller Theatre Enterprises. 

Mr. Chambers recently used a large 
space in which he listed the best pictures 
to be shown in Wichita this season. 
Among those listed was "The Keeper of 
the Bees." 

Among important runs for this produc- 
tion are St. Joseph, Mo., Topeka, Kans.. 
Lawrence, Kans., Emporia, Kans., New- 
ton, Kans., Winfield, Kans., Coffeyville. 
Kans., Springfield, Mo., and Lexington, 
Missouri. 



EMPIRE THEATRE ROBBED. 

The Empire Theatre, Kansas City. 

Kans., owned by Hyman Naster. wa* 

robbed Tuesday night of the evening's 
receipts. 

Xaster, who was in the box-off:re 
counting the money taken in, must have 
had a greater thrill than the audience in- 
side the theatre watching the Western 
thriller, as a negro approached the win- 
dow, threatened him with a revolver and 
demanded the cash. 

A patrolman, called by Naster, followed 
the robber and a gun battle ensued. 

A short time later Kansas City, Kans. 
detectives arrested a negro who Naste~ 
identified as the one that had robbed 
him. 



October 10, 1925 



THE REEL JOURNAL 



Page Seven 



Oh, What a Hit % Women! 

THIS ONE DEALS WITH A POWERFUL THEME— THE STORY OF A 

HUSBAND'S MISERLINESS 



ter Business 




A Columbia 
Production 



Directed by 
Mai St. Clair 



What a chatter you can start with such 
catch lines as these: 



Should a wife receive a salary? 

Is the wife just a toy or a chattel, or is 
she a partner in your life? 

Is your wife your partner? 

The story of a mistrusting husband and 
a wife who was forced to be dishonest. 

A non-sexy social drama. 



FEATURING 

ELAINE HAMMERSTEIN 

LOU TELLEGEN 
PHYLLIS HAVER 

JOHN PATRICK 

Starting a premiere run at the Apollo Thea- 
tre. Kansas City, October 11. 



Independent Film Corp. 



115 W. 17TH STREET 



CHAS. BESSENBACHER, MGR. 



KANSAS CITY, MO. 



Page Eight 



THE REEL JOURNAL 



October 10, 1925 



ALL BOX-OFFICE THEATRE TAXES TO BE Sills Star and Author 

ABOLISHED IN 1926 FINANCE BILL for "Men of Steel" 



Credit For This Move Given to Regional Film Trade Journals Which 
Fight Unjust Levies. 

(Special Correspondence) 
Washington, D. C. — Senator Reed Smoot has announced that the 
1926 Finance Bill calls for the abolishing of all box-office theatre taxes. 
This is considered a signal victory for the regional film trade journals, 
for records do not show of any instance in which the producers and ex- 
hibitors have made any concerted movement against harmful legislation, 
nor have they watched political happenings closely enough to enable them 
to take any preventive steps against such a thing as an unjust amuse- 
ment tax, while the editorial and news columns of the regional maga- 
zines are continually fighting this menace. 

Men at Washington who are close to 



the source of legislation and are ac- 
quainted with the process through which 
a law passes, declare that the Connecticut 
levy on amusements which was passed 
recently and which had such a drastic ef- 
fect on the film business in that state, 
could have been defeated had the pro- 
ducers' organization and the exhibitors' 
association taken some steps to prevent it. 

Regional film trade journals in many 
cases may be quite small, but because 
of their local appeal, they are closer to 
exchange men and theatre owners, and 
it is the opinions of these people in 
which the law makers of this country 
are most interested, for they make up 
quite a mass of voters. Consequently, 
what is printed in the regionals has a 
powerful effect on the actions of con- 
gress and the legislatures. 

Democratic senators predict that the 
Federal Trade Commission and the De- 
partment of Justice will be called upon 
to account for some of the evils^ that 
have grown up in the motion picture 
business, when Congress convenes De- 
cember 7. 

The removing of box-office theatre 
taxes from the 1926 national Finance 
Rill should tend to prevent the making 
of an amusement levy by any of the 
state legislatures. 



Laemmle Returns With 
New Camera Invention 



New York — Carl Laemmle, president of 
Universal Pictures Corporation, who is 
returning to the United States from a 
trip to Europe, will bring with him the 
rights to an important camera invention 
developed in Germany. 

It is said that the discovery of this 
invention for use in trick photography 
was directly responsible for Mr. Laem- 
mle's decision to undertake the produc- 
tion of "Gulliver's Travels". 

A sales convention attended by Uni- 
versal office managers from Germany, 
France, Czechoslovakia, Italy, Spain, 
Holland and Sweden was held by Mr. 
Laemmle in Berlin. 



KANE STARTS SECOND F. N. 

Robert T. Kane started filming last 
week on "Bluebeard's Seven Wives". 
This will be Kane's second production 
for First National release. 

Alfred A. Stantell is directing the pic- 
ture. 



LOUISE DRESSER IN "FIFTH AVE- 
NUE" FOR P. D. C. 

Louise Dresser has been engaged by 
A. H. Sebastian to play an important 
part in "Fifth Avenue" which he is mak- 
ing for Producers Distributing Corpora- 
tion. 

The initial scenes for this production 
have been made on Fifth Avenue, New 
York. Marguerite De LaMotte. Allan 
Forrest, Josephine Norman and Sally 
Long are included in the cast which will 
return soon to Hollywood where Miss 
Dresser will start work in the picture. 



Power and Acker Added 
To "Strongheart" Cast 



Jean Acker, a former screen actor 
who has been on the vaudeville stage for 
some time, will return to the cinema in 
"Braveheart", a Producers Distributing 
Corporation release. Tryone Power has 
also been added to the cast of this pro- 
duction. 



SEBASTIAN SIGNS "SALLY". 

Sally Long, said to be the identical 
Sally who inspired Milton Agers to write 
the popular song, "I Wonder What's Be- 
come of Sally", has been signed to a 
five-year contract by A. H. Sebastian, 
executive head of Sebastian-Belasco pro- 
ductions, releasing through Producers 
Distributing Corporation. 



KEITH BOOKS ROACH COMEDIES. 

Another boost for short subjects was 
reported by J. A. Epperson, Kansas City 
Pathe manager, when he announced this 
week information from New York that 
the Kieth-Albee Vaudeville Theatres have 
booked the entire 2-reel comedy outnut 
of the Hal Roach units for the coming 
year. 

The Hal Roach antics will be featured 
in the lights aloncr with the leading vaude- 
ville acts, according to the contract, Ep- 
person said. 



"BROWN DERBY" FOR HINES. 

"The Brown Derby", a comedy that 
will shortly make its debut on Broad- 
way, will be a First National picture 
starring Johnny Hines. according to T. 
O. Byerle, First National manager at 
Kansas City. The screen rights have 
been purchased by C. C Burr. 



"Men of Steel", which will be filmed 
this fall as a First National picture starr- 
ing Milton Sills, was written by Mr. 
Sills. 

This picture will be made by the east- 
ern production units of First National. 
Much of the picture will be filmed in 
the steel mills at Gary, Indiana. 

Mr. Sills has signed a new three-year 
contract to appear in First National pic- 
tures. 



Thomson Does Away 

With All Make-Up 

Fred Thomson, a Film Booking Of- 
fices western star, will appear before 
the camera from now on without 
make-up. Thomson is going to use a 
special kind of stock and camera 
lenses, which he contends will result 
in better photography without the use 
of cosmetics. 

The experiment was tried while 
filming "All Around the Frying Pan", 
Thomson's latest starring vehicle for 
F. B. O., and the close-ups were so 
life-like, according to the western star, 
that in the future he will use no make- 
up of any sort and will advise his fel- 
low players to do likewise. 



F. B. O. Starts First 

Laura Jean Libbey 

Film Booking Offices will shortly be- 
gin production on "When His Love Grew 
Cold", by Laura Jean Libbey, according 
to Roy E. Churchill, F. B. O. manager 
at Kansas City. 

This will be the first of a series of 
Libbey novels to be brought to the screen 
by F. B. O. 



Congressman to Ask 

Quiz of Music Group 

Congressman McGregor of New York 
has announced that at the opening of 
Congress he will ask for an investigation 
of the license fees being exacted by the 
American Society of Composers, Authors 
and Publishers through the copyright 
law. 

"It is unthinkable," said Congressman 
McGregor, "that the American Society 
of Composers, Authors and Publishers 
should be permitted to continue the prac- 
tices in which it indulges under cover of 
the copyright act." 




October 10, 1925 



THE REEL JOURNAL 



Page Nine 



The Exhibitor 

-HAS HIS SAY 

PRODUCER-OWNED THEATRES. 

Kansas City just now is in the grip of 
an important question, one so delicate 
that it has caused a factional division in 
opinion. The subject is mentioned only 
in guarded undertones. There is one ex- 
hibitor, however, Adolph M. Eisner, 
former president of the M. P. T. Q. Kan- 
sas City and owner of the Circle Thea- 
tre, Kansas City, who is prone to voice 
his views without any "coloring." 

"Why all this howl if an exhibitor ex- 
presses an opinion on producer-owned 
theatres, which might conflict with the 
usual 'panic yell' voiced? If we think 
a conservative number of producer-owned 
theatres is such -a terrible thing for the 
industry, why do we continue to sell our 
theatres to Universal and Paramount, 
who have been actively buying in the 
Kansas City territory of late? I have 
in mind not less than ten widely known 
and prominent exhibitors in this terri- 
tory, who in the past at some time have 
assisted in singing the 'death hymn' of 
producer-owned theatres. Today every 
one of them has sold at least one theatre 
to a producer within the last year. Do 
we expect people to take us seriously 
when our actions are so inconsistent? 
Are exhibitor organizations to be strictly 
an individual proposition, with the motto 
— 'Wait 'til I get mine, then to hell with 
the others' — in force? 

"One may say : 'It's only a comparative 
few exhibitors who would sell their thea- 
tres to producers.' What 'one' really 
means is that it's only comparatively few- 
theatres the producers want, but that they 
could buy from any exhibitor under the 
sun if the latter happened to need a 
buyer. Let's be honest about it. We — 
part of us, at least — are fighting among 
ourselves, trying to beat the other fellow 
to it by buying all the pictures that are 
made. Pretty soon we awaken and find 
that we are woefully over-booked, facing 
a big financial loss. We want to sell out. 
Do we think of the dear brother exhib- 
itor who sat along side of us at the meet- 
ting or convention and aided in passing 
a resolution against producer-owned thea- 
tres? Ha, it is to laugh. We would sell 
out to Jessie James if he had the cash. 

''Personally I can see no harm, but a 
benefit, in a conservative number of pro- 
ducer-owned theatres in each territory. 
It will aid the owners of individual thea- 
tres to obtain better prices on rival prod- 
uct which must have an outlet. There are 
comparatively few theatres in each ter- 
ritory that producers want. Let them 
have them. It will make business all the 
better. The saddest thing of it all is 
that we exlrbitors have to keep fight : ng 
among ourselves, with those who do the 
loudest bellowing usually the biggest 
hvppcrites. If we must remain children 
all our lives, then the industry simDlv will 
have to wait until we catch up with it. 
It's time we sober up. We're long over- 
due." 



MOTION PICTURES 

ARE THE GREATEST 

INFLUENCE IN THE 

WORLD. 



By Joseph M. Schenck 

Motion pictures constitute the greatest 
influence in the world today. 

No other industry approaches the 
cinema in molding public opinion ; no 
business, science or form of art plays 
such a part in the daily lives of the mil- 
lions all over the globe. In matters of 
dress, recreation, trade and home life, mo- 
tion pictures are without a peer when it 
comes to wielding universal influence. 
And producers are united in their determ- 
ination that they shall be an influence 
for good. 

Pioneering ahead of any phase of scien- 
tific progress, the screen invades every 
corner of the teeming cities and constant- 
ly advances into the farthermost points of 
the earth. Motion pictures play a vital 
part in increasing the foreign trade of 
other American industries. 

In the remote regions of Africa, South 
America, the Far and Near East and the 
frozen North, millions who never saw an 
American automobile, an American home 
or any of our every-day necessities are 
familiar with these things through the 
medium of the silent drama. They do not 
know our language, but our ways and 
mode of life constantly are before them. 
That is why pictures made in the United 
States are the greatest trade missionaries, 
creating good will and a desire for 
American goods, and laying the ground- 
work for huge increases in industrial ex- 
ports. 

Motion pictures have erased the "back- 
woods" section of our country. The peo- 
ple in the smallest hamlet see how New 
York, Paris, Los Angeles and London 
live, what they wear and eat. The screen 
has given a new meaning t9 the expres- 
sion, "Sisters under the skin." No more 
has the colonel's fair lady in Gotham any 
advantage over Mrs. O'Grady in Simp- 
son's Corners when it comes to the latest 
styles. The ideas of the leading modistes 
are available to milady everywhere. What 
is worn on the boulevards of Paris and 
New York's Fifth Avenue are seen on 
Main Street within a short time. Motion 
pictures are responsible. 

Take the youth of New England, Kan- 
sas, Oregon or Georgia, set him down any 
place and he would look like an American 
— not like a Yankee, a Middle-Westerner, 
a N'orthwesterner or a Southerner. The 
screen has wiped out geographical lines 
of dress and custom. 

As international salesmen, motion pic- 
tures rank as America's greatest. People 
in far-off lands enjoy American conven- 
iences because our motion pictures were 
the catalogs that sold them. They saw 
our products on the screen, visualized 
them in the atmosphere of their own 
communities, and importers were quick to 
meet the demand. Many American ex- 
porters look upon motion pictures as their 
most efficient trade envoys. 

Another, and perhaps a more import- 
ant phase, is the spirit of international 
good will promulgated by the silent 
drama. For the people of the world to 
see themselves as others see them is 



bound to heal misunderstandings and 
help abolish age-old hates. Ignorance 
breeds intolerance. Motion pictures stand 
alone as an international educational 
medium. 

These are but a few of the reasons 
why I regard the motion picture industry 
as the most important in the world. Even 
from a monetary standpoint, it is ex- 
ceeded probably only by the agriculture, 
steel and automobile industries. 

As a creator of universal good will and 
an ambassador of progress, it stands 
alone. 



JEFFERSON THEATRE ROBBED. 

Late on Sunday night, October 4th, 
yeggman broke into Billy Mueller's Jef- 
ferson Theatre, Jefferson City, and rifled 
the safe of $1,000 in receipts. That repre- 
sented the amount taken in on Saturday 
night and Sunday. 

The yeggs forced open a window in 
the rear of the theatre to get into the 
place. They then carried the safe from 
the office to the first floor of the thea- 
tre proper. There they broke off the 
combination and got into the strong box. 

It is believed that four men partici- 
pated in the robbery, as it would have 
taken at least that number to have 
handled the heavy safe. 

The police say it was the first safe 
robbery ever committed in Jefferson 
City. 



MAFFITT HOLD-UPS GET $50. 

Joseph Greene, manager; Walter Bunte, 
usher, and Miss Grace Hilliker, cashier, 
of the Maffitt Theatre, 2812 North Vande- 
venter avenue. St. Louis, were stuck w 
by two armed bandits late on Sunday 
night, October 4th, as they were about 
to leave the theatre. 

While one guarded Miss Hilliker and 
Bunte, Greene was forced to go to the 
theatre office and open the safe door 
for the other bandit. The man then 
scooped the Saturday and Sunday re- 
ceipts into a small sack. The amount 
taken was $5070. 

It was the second time the Maffitt 
Theatre has been held up within a year. 
The house is owned by the St. Louis 
Amustment Company. 



Air Crash a Color 
Scene in "We Moderns" 



"We Moderns", a First National pro- 
duction featuring Colleen Moore, will con- 
tain scenes showing the crash of an air- 
plane into a Zeppelin which will be done 
in colors. 

With the wrecking of the dirigible and 
airplane it was said that $6,000 went up 
in smoke. This scene is expected to pro- 
vide a great thrill for audiences. 



Mr. Exhibitor: Ask at the Film Exchange* 
for the 




It's little to ask for, but it's the only 
rel'~<ble aid you can give your musicians 
to help put the picture over. * 



Page Ten 



THE REEL JOURNAL 



October 10, 1925 



U" EXECUTIVES HERE. 



Five Home Office Chiefs Pay Visit to 
K. C. Office. 



Last week turned out to be a "Home 
Office Week" for the Kansas City branch 
of Universal when five executives from 
the home office dropped in to pay a 
visit to the local staff. 

B. H. Goldstein, treasurer and general 
manager, Julius Singer and A. E. Fair, 
head of the theatre department, were in 
conference here with Charles T. Sears, 
midwest manager of theatres, W. E. 
Truog, district manager, and Harry Tay- 
lor, branch manager. Fair is staying oyer' 
for several days pending the disposition 
of theatre matters. 

Ned E. Depinet, sales director, and 
Fred McConnell, short subject manager, 
held a sales meeting here Monday. The 
home office men declared they were well 
pleased with conditions in the Middle 
West. 



FOX TO HAVE FOUR PETER B. 
KYNE PICTURES. 

Fox Film Corporation will start pro- 
duction work in a few days on "The 
Golden Strain", the first of four stories 
purchased from Peter B. Kyne, accord- 
ing to M. A. Levy, manager for Fox at 
Kansas City. 

"The Golden Strain" was published in 
the Cosmopolitan Magazine under the 
title of "Thoroughbreds". More than 
500 Apache Indians and the entire U. S. 
Tenth Calvary are said to be included 
in some of the scenes. 



"MAID IN MOROCCO" READY. 

"Maid in Morocco", Lupino Lane's first 
starring vehicle for Educational Film Ex- 
changes, Inc., has just been completed and 
the first print reached New York about 
two days ago. Mr. Lane is well known 
as an English pantomime comedian. 




HEADQUARTERS 

For Exhibitor* and Film Men 

HOTEL 
BRAY 

12th Street find Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 





Capitol Enterprises, Inc., have bought 
the entire output of Universal Pictures 
for 1925-26, according to Harry Taylor, 
Kansas City manager for Universal, who 
announced this week completion of the 
deal. The new group is to be played in 
eacli of the Capitol houses, Taylor said. 

* t * 

The McClure circuit of Theatres, Em- 
poria, Kas., is one of the latest additions 
to the list of theatres signing up for Carl 
Laemmle's Complete Service Contract,; 
Harry Taylor, Kansas City Universal 
manager, has announced. The .deal was 

closed last week. 

* * * 

VV. D. Finney, manager of the Best 
Theatre, Universal house at Parsons, 
Kas., dropped in to say hello to his friends 
along Movie Row this week. "Walt" 
says they're "making the theatre that the 
name implies," by re-decorating the en- 
tire interior, installing new vestibule par- 
titions, etc. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., has announced a 
week's engagement for "The Overland 
Limited," starting at the Orpheum, St. 
Joseph, October 11. 

* * * 

Last week was the biggest in point of 
sales and cash collections for more than 
a year, according to Harry Taylor, local 
manager for Universal Film Exchanges, 
Inc. With the coming of seasonal show 
weather, many Kansas City exchanges 
are shooting hard at the records of other 

exchange centers. 

* * * 

C. M. Parkhurst, formerly a salesman 
for Warner-Vitagraph here, is now with 
the Kansas City Producers Distributing 

Corporation exchange. 

* * * 

Jimmie Bradford, formerly with Pro- 
ducers Distributing Corporation here, 
has left for Omaha to join the P. D.'C. 

forces there. 

* * * 

|. F. Burke, traveling auditor for Edu- 
cational Film Exchange, was at the Kan- 
sas City office this week. 
■ * * * 

C. W. Allen, assistant to C. A. Schultz, 
manager for Producers Distributing Cor- 
poration here, made a flying trip this 
week, covering Pittsburg, Kas., Coffey- 
ville. Kas., and Joplin, Mo. 

* * * 

Ben Shlyen, editor and publisher of 
The Reel Journal, is in New York City 
this week for business purposes. 

* * * 

"With the Inter-Exchange and Exhib- 
itors Fall Golf Tournament but a few 
days away, enthusiasm is tense," said C. 
A. Schultz, secretary for the event. "We 
expect an entry list of 50, or twice as 
many as attended the tournament held 
last spring." ' * * * 

S. 'Barrett McCormack, formerly man'-' 
ager of the McVickers Theatre, Chicago, 
anil now connected with Pathe's- exploi- 



tation department, was a visitor in Kan- 
sas City over the week end. 

* * * 

A distinguished visitor of the week was 
E. O. Brooks, serial sales manager for 
Pathe Exchanges, Inc., New York, who 
held a sales meeting with the Kansas 
City staff Wednesday and Thursday. 

* * * 

H. O. Bartels, formerly manager of the 
Associated Exhibitors branch in Los An- 
geles and at one time Hodkinson manager 
and an exhibitor of Denver, has been 
added to the sales force of the Kansas 
City Pathe branch, J. A. Epperson, man- 
ager, has announced. 

* * * 

T. W. Edwards, formerly with the Salt 
Lake City exchange of Pathe, Inc., has 
accepted a sales job with the Kansas 

City office. 

* * * 

The local Fox office is being "dolled 
up" this week. In addition to a fresh 
coat of paint for the interior, opera 
chairs have been installed in the projec- 
tion room. 

* * * 

G. L. Rugg, who recently acquired the 
Opera House at Troy, Kas., was a visitor 
at Kansas City exchanges this week. 

+ * * 

With all the details of Greater Movie 
Season now a thing of the past, C. E. 
"Doc" Cook, business manager of the 
M. P. T. O. Kansas-Missouri, will leave 
soon for a tour of the territory in behalf 
of the membership drive, which was cut 
short by an avalanche of routine details. 
The policy of inviting an exhibitor once 
— just once — to enter the organization 

will remain in force. 

* * * 

J. E. Flynn, district manager for Metro- 
Goldwyn-Mayer, with headquarters at the 
St. Louis office, was expected at the 
Kansas City Metro-Goldwyn-Mayer ex- 
change today with Mrs. Flynn. It is Mr. 
Flynn's intention to enter the Inter-Ex- 
change and Exhibitors Fall Golf Tourna- 
ment to be held at Lakewood Country 
Club Monday. 

* * * 

Frank.,Amos and A. F. Gibbons are new 
exhibitor members of the Joint Arbitra- 
tion Board here. 

* * * 

E. V. Buchannan has sold the Fair- 
mount Theatre, Mt. Washington, Mo., to 

N. C. Tabbert. 

* * * 

W. G. Bishop, Metro-Goldwyn-Mayer 
exploiteer, with headquarters at St. Louis,- 
was at the Kansas City Metro-Goldwyn- 
Mayer office this week. 

* * * 

"They say competition is the spice of 
life, but I disagree," asserted Barney 
Dubinsky of the Regent theatre. Kansas 
City. "Since downtown building im- 
provements have swept a,way two rival 
theatres in my s'ame block I have had 
better • crowds and had far' less trouble 
in Iniying Films. That's that!" 



** 



The Road to Yesterday'* 



.iiiiiiiiiiiiiuniniiiiiiiiiiiii 1111:111 iiiin 



A Cecil B. DeMille Special Production 

HiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH 



Points of Interest 

As certainly as that a United States gold bond is the safest 
investment in the world, so is a Cecil B. DeMille motion picture 
production a box office asset of guaranteed financial profit. 

Every De Mille production is a masterpiece of screen art. It 
is not only superbly directed, but every role is portrayed by recog- 
nized artists in their respective lines. 

In Mr. De Mille's latest production, "The Road To Yester- 
day", the ultimate of screen perfection of this period has been 
attained. It is a remarkable picture in which the theme of rein- 
carnation of souls is superbly presented. 

The featured players are Joseph Schildkraut, Jetta Goudal, 
Vera Reynolds, William Boyd and Julia Faye. The supporting 
cast is one of exceptional excellence. 

The scenes are impressive, thrilling, tense, dramatic and 
filled with human appeal. "The Road To Yesterday" is a pic- 
ture that will delight the motion picture theatre-going public. 

Passing through the din and terrors of a railroad accident 
to a tavern on "The Road To Yesterday", the characters in this 
novel production carry out one of the most novel themes ever 
developed on the screen. 

This production is more than one hundred per cent artistic 
entertainment. Let your clientele know about it. Use the ma- 
terial appearing in the press sheet and you will cash in big. 



iiiiiiiiiiiiiiiiiiiiiiii 



Producers Distributing Corp. 

ST. LOl'IS — 3312 Llndcll Blvd. OKLAHOMA CITY — 108 S. Hudson KA>BAS CITY — 111 West 18th St. 

L. A. 1>A PLANTE, Brunch Mnnneer K. S. Oi. SMITH, llriimli Milliliter C. A. SCHl'LTZ, Brnilrli »l 11111114.1 



Page Twelve 



THE REEL JOURNAL 



October 10, 1925 




A recent photo of Clive Brook, Warner 
Bros. star. 

(Right) Paul Sloane, who has recently 
completed "The Coming of Amos," (P. 
D. C.) marking the arrival of Rod La 
Roque to stardom. 



"Your Story 

in Pictures 

Leaves 

Nothing 

Lintold' 



But, in the film business, at 
least, the title writers insist a 
little explanation often comes 
in handy. 



(Below) "Fresh as a daisy" appears 
this scene from the F. B. O. production, 
"Drusilla With a Million." 





F. C. Munroe, president of Producers 
Distributing Corporation, poses for the 
camera on a recent Western trip. 



(Below) In this scene, Harry Langdon 
appears to have the elephant's trunk on 
his side of the argument, at least. 




r. ^ .--. v Vrta 



October 10, 1925 



THE REEL JOURNAL 



Page Thirteen 



Universal Starts 

Two Chapter Plays 



"String of Steel", starring William 
Desmond and Eileen Sedgwick and "The 
Radio Detective", starring Jack Daugher- 
ty are two big serial pictures which have 
been put into production by Universal 
Pictures Corporation, according to F. J. 
McConnell, general short products sales 
manager for Universal who was at the 
Kansas City office this week. 

"Strings of Steel" is built around the 
development of the telephone. "The Ra- 
dio Detective" was adapted to the screen 
from the novel by Arthur B. Roove. 



Tree Society Boosts 

"Keeper of the Bees" 



"FAN MAIL" FOR PARAMOUNT 
STUDENT PLAYERS. 

Paramount junior stars who are at- 
tending the Paramount Picture School, 
Inc., and have not yet appeared on the 
screen, are already receiving quantities 
of letters from movie fans, and Charles 
"Buddie" Rogers, twenty-year-old lad 
from Olatha, Kas., has received more 
"fan mail" than any other member of 
the class. 

Pictures and stories which appeared in 
moving picture magazines and newspa- 
pers were the means by which the youth- 
ful future stars became known to the 
public, and the "fan mail" resulted. 

The student players were advised to 
answer the letters from their admirers 
in order to build up a personal following. 



World Series Tie-Ups 

For "Play Ball" 



"The Keeper of the Bees", a Film 
Booking Offices production, the story of 
which was written by the late Gene 
Stratton-Porter, has been officially en- 
dosed by the American Reforestation 
Society, an organization campaigning in 
behalf of trees. 

Prominent citizens throughout the 
country are being asked by heads of the 
society to attend this picture when the 
opportunity presents itself because of the 
interesting nature angles in the produc- 
tion. 



DEPOSITION TAKEN IN BERGER 
SUIT AGAINST SKOURAS. 

The deposition of Kendall Capps, form- 
er member of Herbert Berger's jazz or- 
chestra, in the suit of Berger against 
Skouras Brothers Enterprises for $25,000 
for alleged breach of contract was taken 
at the office of John V. Lee, special 
commissioner, a few days ago. 

Skouras has denied that any such con- 
tract was entered into with Berger and 
his orchestra. 



Missouri Has Saturday 
A. M. Children Shows 

The Missouri Theatre, Grand boule- 
vard at Lucas avenue, St. Louis, owned 
by the Paramount-Balaban Katz inter- 
ests, has joined the national movement 
to encourage Saturday morning motion 
picture shows for children. 

The films shown are selected with a 
view of amusing and educating the ju- 
venile patrons. The bill for Saturday, 
October 3, included : A S-reel feature — 
"The Little Soldier Girl"; a Ditmar ani- 
mal picture, "Mammals of Strange Form" 
and a two-reel comedy, "Tropical 
Romeo." 

An admission fee of 10 cents is 
charged. The entire proceeds of the 
first five Saturday morning shows will 
je turned over to the Post-Dispatch Free 
Ice and Babies Milk Fund. 



BAIRDS OPEN THE STRAND. 

Mr. and Mrs. J. W. Baird opened the 
Strand, their new theatre in Pattonsburg, 
Mo., Wednesday. 

The Producers Distributing Corpora- 
tion, "Charlie's Aunt" was shown. 



1 


M m 




. 






'^> 


r ,'-9MAi|. : 

* * 




•* 

\ * 


y. 





H. C. Witwer (center) i6 seen here posed with Alberta Vaughn and 
George O'Hara, youthful stars of some of the Film Booking Offices pro- 
ductions adapted from stories by Witwer. F. B. O. has just purchased 
another group of the Witwer "classics in slang." 



"Play Ball", the Patheserial written by 
the noted baseball manager, John L Mc- 
Graw, may be readily and very effective- 
ly exploited because of the great interest 
which will be taken in baseball during 
the World's Series which starts October 
7, according to T. A. Epperson, manager- 
at the Kansas City exchange for Pathe. 

Among other exploitation stunts being 
promoted for "Play Ball", the Oak Thea- 
tre, Red Oak, Iowa, plans to conduct a 
popularity contest running over a pe- 
riod of six weeks, the winner of which 
will be sent to the World Series with his 
entire expenses paid. 

Other theatres in various parts of the 
country are arranging baseball tie-ups 
for this Patheserial, and the result is be- 
ing shown at the box-office. 



Elaine Hammerstein 

Has Narrow Escape 



Elaine Hammerstein had a narrow 
escape from serious injury recentlv dur- 
ing the filming of the Columbia feature 
"S. O. S. Perils of the Spa". It was 
only the prompt action of Director James 
P. Hogan that saved her when a rope 
ladder on which Miss Him'merstein was 
standing, broke. Mr, Hnsran erabbed 
Miss Hammerstein's arm at the last mo- 
ment and hung on desneratelv while 
rescuers climbed no to them. S. O S. 
Perils of the Sea" is released in the Kan- 
sas City territory hv the Independent 
Film Corp. and in the St. Louis district 
bv Columbia Pictures Corp. 



Maurice Tourneur to 

Direct Gil da Gray 



Gilda Gray will be directed by Maurice 
Tourneur in her initial Paramount starr- 
ing film "Alonia of the South Seas", an 
adaptation of the current Broadway stage 
hit. Production will begin October S at 
the Long Island studio. 

The suoporting cast includes Ricardo 
Cortez. Percy Marmont and William 
Powell. 

PARAMOUNT SIGNS MARMONT. 

Percy Marmont has signed a long-term 
contract with Famous Players-Lasky 
Corporation. 

"We plan to give him the most suit- 
able vehicles obtainable for his versa- 
tile dramatic gifts," declared Jesse J. 
Lasky. 




Page Fourteen 



THE REEL JOURNAL 



October 10, 1925 



M. P. T. O. Endorses 

3 K. C. Candidates 



Following the adoption of commission 
form of government in Kansas City, the 
following bulletin, to be sent to members, 
has been prepared by the M. P. T. O. 
Kansas-Missouri : 

"Our association, as you know, never 
has, nor does it desire to play politics. 
Under the new form of government all 
candidates are running on the non- 
partisan ticket. Your committee, after 
having personally interviewed the fol- 
lowing genetlemen: Charles P. Dallam, 
candidate for municipal judge; Howard J. 
Vrooman, candidate for councilman at 
large, and J. H. Smedley, candidate for 
councilman, third district, feels no hesi- 
tancy in urging their support for the of- 
fice they seek. We have every assurance 
these gentlemen will give the theatre own- 
ers of Kansas City fair treatment at every 
opportunity. 

"Slides for Mr. Dallam and Mr. Vroo- 
man have been mailed to all Kansas City 
exhibitors, as those two gentlemen will be 
elected by the city at large, while Mr. 
Smedley solicits the support of theatre 
owners in the third district, to whom 
slides have been mailed. 

"You are urged to co-operate with your 
association, as by so doing we feel there 
will be no cause for regrets." 

SPECIAL COMMITTEE, 
M. P. T. O. Kansas-Missouri. 



A. M. P. A. Selects 

Ad Space Committee 



New York. — At a regular meeting of the 
Associated Moving Picture Advertisers at 
the Hofbrau, on September 24. JJat Roth- 
stein was chosen chairman of the newly 
formed space buyers committee. 

The other members of the committee 
are A. M. Botsford, Paramount; Vivian 
Moses, Fox; Paul Gulick, Universal; 
Bruce Gallup, First National, and Arthur 
James. 

The duty of this committee will be to 
investigate the various claims of the na- 
tional flim trade papers, newspapers, mag- 
azines and other publications as to. their 
circulation, prestige and value to the ad- 
vertisers. 



Wurlitzer Company 

May Build in K. C. 



Howard E. Wurlitzer, president of the 
Rudolph Wurlitzer Company, manufactur- 
ers of musical nstruments, was in Kansas 
City this week inspecting locations for a 
$500,000 building which the Wurlitzer 
Company plans to build here. 

The Wurlitzer Company is just com- 
pleting a building in Detroit, so they will 
not build in Kansas City this year, Mr. 
Wurlitzer said. He further stated that if 
a building were erected here it would be 
from eight to ten stories high and would 
probably be built on Walnut street or 
Grand avenue. 

The present location of the Wurlitzer 
Company in Kansas City is 1114 McGee 
street. 




EQUIPMENTandSUPPUES 




Gould, Ark. — The new Star Theatre 
here is open. It is owned by D. W. 
Strong of Pine Bluff and operated by 
Max Cook. 



Little Rock, Ark. — Fire caused by a 
broken film at the Crescent Theatre, 118 
West Second street, threatened the 
building and alarmed 100 patrons, short- 
ly after 1 o'clock Friday afternoon. The 
building and interior was badly damaged 
by smoke and water. No one was in- 
jured. 

Ill 



Can You Beat It? 

1 THE NEW | 

IreproducoI 

PLAYER PIPE ORGAN 

$2150 j $300 Down 
Installed 1 $15 Weekly 

1 White for "trade-in" offer on your | 
old organ. 

J. W. JENKINS SONS 

MUSIC CO. | 

KANSAS CITY, MO. 



Renewed Theatre 
EQUIPMENT 

On Sale at Special Prices 

Two (D-MODEL) Motiograph 
projectors with motor equipment 
and arc lamp houses, each $265. 

Two (6-A) Powers projectors with 
motor equipment and arc lamp 
houses, each $250. 

Two (1-A MODEL) Motiographs 
with arc lamp houses, motor equip- 
ment, each $175. 

The new G-E Mazda equipment 
can be supplied at an additional 
cost. 

Several used transformers also of- 
fered at special prices for quick 
sale. 

Two practically new Brinkert 
spot lights, $55.00 each. 

BETTER HURRY! 



Stebbins 



Picture Supply Co., 

19th and Wyandotte Streets. 
Kansas City, Mo. 



Greenwood, Ark. — The ownership and 
management of the Palace Theatre has 
passed into the hands of Lee J. Lewis of 
Sallisaw, Okla., the deal, which involved 
$2,100, leaves John S. Ellis, former owner, 
in possession of the building, but the 
theatre equipment goes over to Lewis. 



A CORRECTION. 

The Reel Journal, in the issue of 
October 3, carried a story stating that 
the Enterprise Optical Company, mak- 
ers of the Motiograph line of Motion 
picture equipment, had announced the 
salient features of its new Reflector 
Arc Lamp, now being offered on the 
market. The story also stated that 
the new lamp was distributed in this 
territory by C. H. Badger of the "Yale 
Theatre Supply Company." 

In this, the reporter made a mistake. 
Mr. Badger is the executive head of 
the Stebbins Picture Supply Company, 
and has been with this firm for many 
vears. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas BIdg. 
Kansas City, Mo. Los Angeles, Calif. 




HOPE-JONES 

UNIT ORCHESTRA 
PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



-.._. — a — ..«. 



October 10, 1925 



THE REEL JOURNAL 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



'Three Hundred Men Were Seated at the Tables 
Working Puzzles." 



"Three hundred men were seated at 
tables. Three hundred men who repre- 
sented the leaders in that many lines of 
business. Gathered together in their reg- 
ular weekly meeting to rub elbows with 
their fellow-men, to learn of his difficul- 
ties, his triumphs. Imbued with the spirit 
of service that is emblematic of Rotar- 
ians. But today -there was a departure 
from the usual. One of the members, the 
manager of a local theatre, arose and 
announced that at every plate had been 
placed a puzzle. It had to do with a 
picture that would play his house the 
following week. He further stated that 
he would pay the lunch bill of any mem- 
ber who succeeded in working the puzzle 
during the luncheon hour. 

"Not one solved the puzzle but every 
one of them put that puzzle in his pocket 
and took it home. 

"Those 300 puzzles cost little and yet 
100 per cent distribution was obtained." 

This story is told by W. G. Bishop. 
Metro-Goldwyn-Mayer exploiteer with 
headquarters at St. Louis, to illustrate ex- 
ploitation possibilities which most exhib- 
itors fail to see. 

"The accessories provided by exchanges 
for the use of exhibitors are not utilized 
to their fullest possibilities." said Mr. 
Bishop. 

He further stated that this was the 
fault of the men at the exchanges, but 
until arrangements were made to render 
a more efficient service to the exhibitor, 
it was up to the exhibitor to use his own 
judgment in selecting those things from 
press sheets and accessories which ap- 
plied to his particular situation. 

Mr. Bishop extends an invitation to 
any exhibitor who wishes to write him 
with reference to the use of the acces- 
sories provided by the Metro-Goldwyn- 
Mayer Company, and states that he would 
be very glad to go into details. 



RACES TO EXPLOIT "THE PONY 
EXPRESS." 

Actual pony races have been arranged 
for as an exploitation stunt for the Para- 
mount epic production. "The Pony Ex- 
press" by Earl Cunningham. Paramount 
exploiteer. with headquarters at the Fa- 
mous Players-Lasky Kansas City office. 

Races will be held in Kansas between 
Arkansas City and Winfield, Wichita and 
Newton, and Emporia and Ottawa. 

In Missouri the ponies will travel be- 
tween Moberly and Jefferson City, and 
Kansas City and St. Joseph. 

In each race the ponies will leave the 
two towns at the same instant, and the 



time of their arrival checked at the op- 
posite end of the road. 



JACK PEGLAR TO PATHE'S NEW 
EXPLOITATION DEPT. IN SOUTH. 

Jack Peglar, formerly with the exploita- 
tion department of First National, has 
been made exploitation representative 
for the Southern Division of Pathe Ex- 
changes, Inc., according to an announce- 
ment from New York this week. In- 
cluded in this district, which has been 
assigned to Peglar. are the St. Louis and 
Kansas City film distributing territories. 



SONG TIE-UP FOR "HIS MASTER'S 
VOICE". 

"His Master's Voice", a Gotham pro- 
duction released by Midwest Film Dis- 
tributors in Kansas City, will have an at- 
tractive exploitation tie-up in the form 
of a song written by the well-known com- 
poser, Gus Edwards, featuring "Thunder", 
the dog which has a prominent part in 
the picture. 

The sheet music will have a cover 
with a pen portrait of the dog. Also, 
there will be mechanical piano rolls and 
phonograph records available to exhibit- 
ors for mercantile tie-ups with dealers. 
Complete orchestrations and song slides 
will be supplied to theatres showing the 
picture. 



GARY PLACES "PHANTOM" SERIAL 
STORY IN 12 NEWSPAPERS. 

Bob Gary, district exploitation repre- 
sentative for Universal, has returned from 
an advance trip in the interest of Uni- 
versal^ late super-attraction, "The Phan- 
tom of the Opera." He reported a com- 
plete tie-up with the press on the serial 
story of the play in the following towns : 
Maryville, Mo.; Monett. Mo.; Trenton, 
Mo.; St. Joseph, Springfield, and Atchi- 
son, Concordia, Parsons, Topeka, Pitts- 
burg. Wichita and Arkansas City, in Kan- 
sas. 



A CORRECTION. 

In a story about a "most popular girl" 
contest which appeared in The Reel Jour- 
nal last week, it was stated that George 
Gambrill was manager of the Gem Thea- 
tre, Jefferson City. Mo. The Reel Jour- 
nal wishes to correct this error. Mr. 
Gambrill is the Paramount exploitation 
representative with headquarters at the 
Famous Players-Lasky office at St. Louis. 




This is a part of the crowd that jammed the Royal Theatre during the first three 
weeks of the engagement of "The Freshman" in Kansas City. 



Page Sixteen 



THE REEL JOURNAL 



October 10, 1925 



Robt. Welsh Now With 
Associated Exhibitors 



Robert E. Welsh, until last week edi- 
tor of Moving' Picture World, now occu- 
pies an executive post with Associated 
Exhibitors, Inc., which recently became 
controlled by Oscar Price. The fact that 
a person occupying the important posi- 
tion which Mr. Welsh held, has been ac- 
quired by Associated Exhibitors, makes 
it evident that Mr. Price is really carry- 
ing out his program of wide expansion 
into renewed vigor. 

Before becoming editor-in-chief of 
Moving Picture World, Mr. Welsh was 
managing editor of Motion Picture News 
for five years. 



103,911 FANS VIEW "GRAUSTARCK" 
FIRST WEEK IN NEW YORK. 

Some interesting statistics have been 
gathered on Norma Talmadge's First Na- 
tional production, "Graustark," by Emil 
Jensen, in charge of the Booking De- 
partment of the Joseph M. Schenck 
Productions. The exact number of per- 
sons who saw "Graustark" in the first 
week at the Capitol Theatre, where this 
picture broke all box office records since 
the Capitol was first built, is 103,911 per- 
sons. This means that 1,700 more people 
saw "Graustark" in New York than the 
entire population of Kansas City, Kas., 
which is rated at 101,177. 



SENNETT MAKES COMEDIANS OF 
DRAMATIC STARS. 

Dramatic stars in a great many cases 
have been taken from the ranks of the 
comedy producers, and it was a con- 
tinual source of trouble to the makers 
of funny pictures, for very often no 
sooner did they have a player trained to 
a point where his work was very de- 
sirable, than some producer of serious 
pictures made arrangements for these 
comedians to become featured dramatic 
players. But now the tide has begun to 
flow in the other direction. At the Mack 
Sennett studios, where comedies are 
made for Pathe, actors who formerly 
appeared in dramatic productions are ap- 
pearing in comedies. 

Gloria Swanson, Marie Prevost and 
Wallace Beery are players who received 
their training at the old Mack Sennett 
studio and are now seen on the screen 
in less mirthful pictures. Ralph Graves 
was a star of the serious drama when 
Sennett found him and made a comedian 
of him. Another example of this recent 
turn was the signing of Madeline Hur- 
lock to appear as a comedienne in Sen- 
nett's stock company. The same is true 
of Alice Day, who is now being starred 
in her own comedies. Raymond Mc- 
Kee was a popular juvenile leading man 
when Mack Sennett pursuaded him to 
sign a contract to appear in funny pic- 
tures. 

The turn of the tide is not confined 
to actors, for Eddie Cline. a director of 
Sennett comedies, Arthur Ripley, scenario 
chief for Sennett. and others assisting 
in the work of making Pathe comedies, 
were formerly associated with companies 
which made the more serious type of 
production. 



"DOUG" NEARLY LOSES EYE. 

"Pirates always were a bloody lot," ex- 
claimed Douglas Fairbanks to a hundred 
British sailors who were visiting his 
studio, as Fred Cavens, expert swords- 
man, accidentally slipped and stabbed the 
star in the face during a dueling scene 
in "The Black Pirate". The sword nar- 
rowly missed Fairbank's eye. 



"The Keeper of the Bees", written by 
Gene Stratton-Porter and being produced 
by Film Booking Offices, was screened 
privately Monday evening, October 5, 
at Town Hall, New York City. Distin- 
guished members of society, the stage 
and the screen were present. 



"FRESHMAN" TAKES RECORD BY 
$4,500 IN LOS ANGELES. 

"The Freshman", Harold Lloyd's 
latest picture for Pathe, broke the 
house records by $4,500 at the Million 
Dollar Theatre, Los Angles, last week, 
according to advices from the coast 
received by J. A. Epperson, Kansas 
City Pathe manager. Playing at popu- 
lar prices, the big special brought an 
intake of $35,295, which led the re- 
ceipts of all Los Angeles theatres for 
the week. 

Another report from Oak Bluffs, 
Mass., was of the effect that the pic- 
ture grossed more in the first two days 
than all of the past five Lloyd pictures 
combined, Epperson said. 



"The Peak of Fate" to 
Be Distributed Locally 



An announcement has been made by 
the F. B. Rogers Motion Picture Cor- 
poration that their feature production, 
"The Peak of Fate", will be distributed 
immediately in this territory and negotia- 
tions are now being consummated for 
this purpose. 

This picture is a forerunner of a series 
of special productions to be released by 
this company, all of which will be exploi- 
tation features. The remarkable success 
of "The Peak of Fate" in greater New 
York, where practically all of the leading 
circuits have played it, has proven that 
the public appreciates sensational actual 
stunts. In some scenes the dare devils 
fall through the clouds for thousands of 
feet from the top of the "Swiss Alps. 
This romantic thriller has received re- 
markable newspaper writeups. 

Frank B. Rogers, formerly with Pathe, 
heads this company with offices at 1540 
Broadwav, New York City. 



NOVARRE NAMES FIRST RUN 
DATES ON 3 U. A. FILMS. 

G. F. Novarre, branch manager for 
United Artists in Kansas City, has an- 
nounced Kansas City premiere dates on 
three of his company's coming attrac- 
tions. 

Mary Pickford's "Little Annie Rooney" 
goes into the Liberty for an indefinite 
run starting October 10; "The Gold 
Rush," Charles Chaplin's latest, is set for 
the Royal in an indefinite run starting 
October 24, and "Sally of the Sawdust," 
produced by D. W. Griffith, is scheduled 
for a weeks run at the Newman the week 
starting October 25. 

"Douglass Fairbanks' "Don Q" has just 
finished an excellent 2-week run at the 
Mainstreet in its Kansas City premiere 

BAKER CALLS TAX MEETING. 



Strong Cast Supports 

Carey in First Pathe 



Harry Carey will have an unusual 
supporting cast in his initial feature re- 
lease for Pathe, which is being produced 
by Charles R. Rogers, according to J. A. 
Epperson, manager of the Paithe ex-' 
change at Kansas City. 

Harriette Hammond is named as lead- 
ing lady and others in the cast are Bert 
Woodruff, Ruth King, Pat Harmon, 
Stanton Heck, Raymond Nye and Joseph 
Gerard. 



Amusement Levy Part of Plan to Raise 
Money for Schools. 



Governor Sam Baker of Missouri called 
a conference to be held in Jefferson City 
October 6th to discuss the preparation 
and submission of an initiative amend- 
ment to the State Constitution to pro- 
vide a new method of raising taxes for 
educational purposes throughout the 
state. 

Among the methods of taxation to be 
considered by the conference will be a 
special excise tax on amusement and 
luxuries, probably 5 or 10 per cent. 



F. B. O. HOLDS TRYOUT TO FIND 
TYPICAL ROOSEVELT. 

Film Booking Offices is holding try- 
outs for the part of Theodore Roosevelt 
in the epic production to be based on 
the statesman's career in order to find 
the man who most resembles the famous 
T. R. 

The choice has narrowed down to a 
dozen men out of over fifty candidates. 
Two of these twelve have won a wide 
reputation for their facial and physical 
resemblance to Roosevelt. 



BANCROFT WINS CONTRACT. 

As a reward for his work as the "smil- 

ng villain' of "The Pony Express", 

George Bancroft has been signed to a 

long-term contract to appear exclusively 

in Paramount pictures. 



M. P. T. O. Nebr. and 
Iowa Condemn Tax 



At their meeting in Om'aha Sep- 
tember 22 and 23, the Motion Picture 
Theatre Owners of Nebraska and 
Western Iowa adopted a resolution 
condemning the music tax exacted by 
the American Society of Composers, 
Authors and Publishers. 

A copy of the resolution was sent, 
to Nebraska and Iowa Congressmen 
and Senators asking the repeal of that 
part of the copyright law which af- 
fects theatre owners. 

A resolution to ask all exchanges to 
weigh a film each time it is sent out 
instead of the one time when it is 
new as is done by some film branches, 
was also adopted by the convention. 



October 10, 1925 



THE REEL JOURNAL 



Page Seventeen 




f^ST- LOUIS 

FILM MARKET 




Million Dollar Theatre 
Building Being Planned 

Plans for a building on a mammoth 
scale with motion picture theatre, res- 
taurant, dance hall and garage are in 
preparation. The site is at the triangle 
formed by Skink-er boulevard and Oak- 
land and Clayton avenues at the South- 
western entrance to Forest Park, St. 
Louis. The project calls for an expendi- 
ture of $1,000,000. 

The identity of the syndicate behind 
the big deal has not been divulged by 
the Paul Jones Realty Company which 
acquired the site for the promoters. The 
lot fronts 364 feet on Clayton, 320 feet 
on Oakland, 200 feet on Central avenue 
and 26 feet on Skinker boulevard. 



COLLEGE GIRLS NOT ALLOWED TO 
ATTEND SUNDAY SHOWS. 

Miss Kathleen Gillard, dean of women 
at the Southeast Missouri Teachers Col- 
lege, Cape Girardeau, Mo., doesn't be- 
lieve in Sunday motion picture shows 
so she plans to prohibit all the girls at- 
tending the college from enjoying such 
amusements. She has decreed that Sun- 
day engagements must be limited to 
church and the home. No motoring will 
be permitted after 5 :30 p. m. 



Contract Let for New 

Springfield Theatre 

Contracts have been let on Spring- 
field, Ill.'s new Lincoln Square Theatre 
and Apartment building at Fifth and 
Jefferson streets. 

The building will be three stories, 157 
by 242 feet and the cost has been esti- 
mated at $1,000,000. The architects are 
Levin & Rupert, 822 West 79th street, 
Chicago, while the general contract was 
let to Kaiser & Ducett, Joliet, 111. 

The Lincoln Square Theatre Corpora- 
tion, owner, has an office at 113 North 
Fifth street, Springfield. Louis Robert 
is in charge. 



"SOULS FOR SABLES" DOES BIG 
BUSINESS. 

"Souls for Sables", a Tiffany produc- 
tion released in the St. Louis territory 
through Columbia Pictures Corporation, 
had its St. Louis first run at William 
Goldman's Kings and Rivoli theatres and 
went across big. 

Barney Rosenthal, president of Colum- 
bia Pictures Corporation, stated that his 
exchange has contracted for the entire 
Tiffany program and will announce 
other releases from time to time. This 
exchange has also secured "The Flame 
Fighters", a 10-episode serial that has 
taken on in a big way in the St. Louis 
territory. It is a Rayart production. 



Sunday Closing War 

at Urbano, 111. 



The question of the legality and mor- 
ality of Sunday motion picture shows 
has torn Urbana, 111., asunder. 

While some 10,000 students of Illinois 
University stand by cheering the man- 
agements of the town's two theatres who 
defied the Sunday closing ordinance on 
September 27 by holding shows the Puri- 
tans and others of the blue nosed gen- 
try are clamoring for a tight lid on the 
town. 

The managers, G. T. Freeman and E. 
E. Alger, have announced they will fight 
the closing ordinance to the highest 
courts. Urban merchants have taken 
the side of the theatre owners, believing 
that a revival of Sunday shows will bring 
back the student patronage which long 
since has been transferred to the rival 
city of Champaign. Ninety-five per cent 
of the merchants signed a petition asking 
for the repeal of the Sunday closing ordi- 
nance. 

For many years Urbana and Cham- 
paign have maintained strict Blue Sun- 
days. It is alleged the closing ordinance 
is illegal. 



New American Company 
Buys Two More Houses 

The New American Amusement Com- 
pany, controlled by Oscar Lehr and rela- 
tives, has closed a deal for the New 
American Theatre, 2406 South Twelfth 
street, and the new Shenandoah Thea- 
tre, Broadway and Shenandoah avenue, 
St. Louis. The purchase was made from 
Samuel Lewis. The deal is said to have 
involved $50,000. 

The members of the New American 
Amusement Company are Oscar Lehr, 
Marshall Lehr and Ida Lehr. They also 
control the Peerless, 1911 South Broad- 
way; the Family, 1440 South Broadway, 
and the New Broadway, 1719 South 
Broadway. The New American seat! 
704 persons and the New Shenandoah 
1381. Both have airdomes. The other 
houses owned by the Lehrs range from 
637 seats to 670 seats. 



BABIES DISTURB ORGANIST. 

Babies cry and children shout in the 
Georgian Court Apartments, 5660 Kings- 
bury avenue, so Stuart Barrie, who plays 
the organ at the Grand Central Theatre, 
would like to break his lease-amicably. 
Stuart explained that his piano was at 
the apartment and that because of the 
noise made by the children and the ba- 
bies it was impossible for him to prac- 
tice. He has asked his agents to sub- 
lease the apartment for him. 




BRIGHT BITS 

and 

NEWSY NOTES 



Work has started on the New Mar- 
shall Theatre, Sutton and Manchester 
avenues, Maplewood, Mo. It will cost 
about $150,000 and have 1,500 seats. It 
was promoted by Maplewood business 
men. 



Tom McKean, manager for F. B. O. 
and Charley Goldman motored to Du- 
quoin, 111., to see Tom Reed. 



Visitors seen along Picture Row were : 
John Rees, Wellsville, Mo.; John Mar- 
lowe, Herrin, 111.; Mr. and Mrs. I. W. 
Rodgers, Cairo, 111.; Jim Reilly, Alton, 
111.; O. E. Simon, Gem Theatre, Jeffer- 
son City, Mo., and Joe Hewitt, Robin- 
son, 111. 



Harry Murray, who attracted atten- 
tion at the Hotel Jefferson, St. Louis, last 
year by generously distributing free 
tickets for one of the year's outstanding 
motion picture productions with which 
he had no connection, was arrested by 
St. Louis detectives as he walked from 
the St. Louis Work House where he had 
just finished a year's sentence for pass- 
ing worthless checks for $80 at the St. 
Louis hotel. The police say that Murray 
is wanted in Chicago to explain $375 in 
checks that were returned by the bank 
as forged. 



SKOURAS MAY BUY NORTH ST. 
LOUIS THEATRE. 

It is reported along Picture Row that 
George Skouras will add a prominent 
North St. Louis theatre to his increasing 
cahin of amusement places. The deal is 
"on" but has not as yet been consum- 
mated, those on the inside say. 

Construction on George's beautiful new 
house at Southwest and Columbia ave- 
nues is well under way. It will rank 
with the city's best outlying house and 
contain about 1,500 seats. 




J nge Eighteen 



THE REEL JOURNAL 




ENTERPRISE. 
You Are Guilty. — This sure was a dandy 
fine picture. Pleased every one that saw 
it. Wish I could get all pictures that 
pleased like this one.— Shafer Theatre, 
Edgerton, Kas. 

Riders of the Sandstorm.— Picture is 
100%. Played two nights and went over 
fine. Everybody likes Big Boy Williams 
here. I want more of his stuff. Just 
enough comedy to make it spicy. — A. J. 
Sexton, Sexton Theatre, Fontana, Kas. 

Fighting in France. — The best drawing 
show in a long time. Photography fair, 
considering conditions under which pic- 
ture was made. Small town patronage. — 
J. E. Sparling, Community Theatre, 
Oneida, Kas. 

Dynamite Dan, Kenneth McDonald.— 
A very pleasing picture. McDonald a 
coming" star.— Empire Theatre. Kansas 
City, Kas. 

Desert Madness.— A good western out- 
door picture. Print in good condition. — 
Royal Theatre, Burden, Kas. 

Lend Me Your Husband. — Good. Let 
us have more of sucli pictures.— W. J. 
Stiles, Royal, Elgin, Kas. 

Untamed. — This one proved to be a 
Western that pleased 100%. Roy Stewart 
is a prime favorite here. — W. W. Smith, 
Grand, Springfield, Mo. 

FILM BOOKING OFFICES. 
Thundering Hoofs, jFred Thomson. — 
Fred Thomson and Silver King are a great 
combination. Real entertainment. — H. L. 
Gibson, Canton, Kas. 

That Devil Quemado, Fred Thomson. — 
Another from Fred Thomson and Silver 
King. One hundred percent entertain- 
ment. — H. L. Gibson, Canton, Kas. 

On the Stroke of Three, Kenneth Har- 
lan, Madge Bellamy and Mary Carr. — 
Good melodrama with a good cast. — H. 
L. Gibson, Canton, Kas. 

FIRST NATIONAL 
Husbands and Lovers, Lewis Stone. — A 
splendid story. Everybody seemed well 
pleased. Print and advertising good. — 
Leland K. Burnett, Delray, Merriam, Kas. 
Only Woman, Norma Talmadge. — This 
is a dandy feature. Lots of good acting 
and a number of remarkable scenes. Print 
fine. Advertising good — Leland K .Bur- 
nett, Delray, Merriam, Kas. 

Idle Tongues, Percy Marmont. — Pleas- 
ed 90 per cent. Some good work here. 
Print and advertising good — Leland K. 
Burnett, Delray, Merriam, Kas. 

Lost World, Lloyd Hughes, Bessie Love, 
Lewis Stone. — This is a wonderful pro- 
duction. Pleased 90 per cent. Print good. 
Advertising excellent. — Chas. O. Munn, 
Linwood, Tarkio, Mo. 

Huntress, Colleen Moore. — Pleased the 
larger part of the picture fans. Attend- 
ance was good and above average box 
office receipts. — Roy W. Poindexter, 
Royal, Everton, Mo. 

Lost World, Bessie Love. — A remark- 
able production. Don't see how they do 
it. — W. A. Doerschlag, Strand, Ransom, 
Kans. 

Her. Night of Romance, Constance Tal- 



madge. This picture has been a boost 
for me. I received good comments from 
several patrons who seldom express their 
opinions. Print and advertising good. — 
K. A. Roberts, Severy, Severy, Kas. 

Perfect Flapper, Colleen Moore— My 
patrons all enjoyed this picture. It was 
certainly an entertaining photoplay. — C. 
S. Watson, Electric, Caldwell, Kas. 

Halfway Girl, Doris Kenyon. — Excel- 
lent. Print and advertising excellent. — 
De Wolfe, Apex, Jamesport, Mo. 

Silent Watcher, Glenn Hunter. — Good, 
pleased nearly all patrons. Print and 
advertising good. — R. D. Strickler, Wick- 
iser, Craig, Mo. 

Madonna of the Streets, Milton Sihs. — 
I am proud to run this kind of a picture 
in my house. It certainly is a fine piece 
of work. Print and advertising good. — 
T. T. Bailey, Princess, Stanberry, Mo. 

When a Man's a Man, John Bowers. — 
Very excellent picture. Pleased 100%. 
Print fine. — Hardin Entertainment Co., 
Odeon, Hardin, Mo. 

Sea Hawk, Milton Sills. — One of the 
very best of First National Pictures. 
Pleased almost everyone but showed to a 
very small crowd. Print good. Advertis- 
ing good. — J. A. Housey, Calhoun, Cal- 
houn, Mo. 

Boy O' Mine, Ben Alexander. — Had 
bad roads, small attendance. Pleased 
100% of our crowd. Give us more like 
this one. Print and advertising good. — 
Grubbs & Whitman, Elmer, Elmer, Mo. 
Loves Wilderness, Corinne Griffith. — 
One of the best — play it. Print fine. — S. 
M. White, American, Keytesville, Mo. 

Twenty One, Richard Barthelmess. — 
Pleased patrons. Print and advertising 
good. — Kirby & Kirbv. Electric, Dearborn, 
Mo. 

Song of Love, Norma Talmadge. — A 
good subject that pleased but a rather 
poor print. Advertising good. — H. L. 
Hyde, Cozy, Geneseo, Kas. 



October 10, 1925 

Her Sister From Paris, Constance Tal- 
madge. — Good picture and good business. 
Print good.— A. T. Perkins, Snell, Harri- 
sonville, Mo. 

Fine Clothes, Lewis Stone. — Very good. 
Print and advertising O. K. — C. F. 
Woethar, Liberty, Marysville, Kas. 

Those Who Dance, Blanche Sweet. — An 
extra good picture. It surprised me and 
the audience too. I think everyone who 
sa,w it was pleased. Print good. — C. H. 
Haskin. Bank, Lenexa, Kas. 

Her Reputation, May Mc.Avoy. — Good 
picture. Print and advertising good. — 
Geo. Leathers, Strand, Mt. Vernon, Mo. 

UNIVERSAL. 

The Teaser, Laura La Plant e. — A good 
comedy which should please any audi- 
ence. — R. L. Helnring, Liber :y, Marys- 
ville, Kas. 

The Goose Woman, Louise Dresser. — 
Good Should go over in any theatre. — 
W. A. Hillhouse, Lyric Theatre, Glasco, 
Kas. 

The Goose Woman, Louise Dresser. — 
A picture that holds your interest and 
can be run as a special. — H. V. Ritter, 
McDonald, McDonald, Kas. 

The Teaser, Laura La Plante. — Very, 
very good. One of the L.""t I have seen 
for a long time. It should go over in 
any sized town. — W. A. Hillhouse, Lyric, 
Glasco, Kas. 



^KfccP! 




To buy or sell a theatre, 
obtain an operator, sell used 
equipment — whatever you 
want, try a want ad in 

THE REEL JOURNAL 



Mail in Your Film Report Today For the Next Issue 

THE REEL JOURNAL, 
512 Manufacturers Exchange, Kansas City, Mo. 

My opinion on pictures recently played her* is as follows: 

Title _ _ _ 

Star _ Pr 

Remarks _ 

"ule 

Star __ „,. . 

Remarks _ 



If Every 

1,1 'V '1 



1 edi' 



October 10, 1925 



THE REEL JOURNAL 



Page Nineteen 



iHiiiwiiwniiiwittiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiHi!: 



I 



Two cents per 
word payable In 
advance. No ndt 
accepted for 1**« 
than SOe. 



THE 

SELLS 



CLEARING HOUSE 

BUYS 



Second Hand Equipment. Seats, Projectors* 
Serpens, Pianos, Organs, Theatres and .Mis- 
cellaneous Articles. 



IllllUIIIIIIIIIIIilllllllllllllllllllllllllllllllllllllllllllllll 

Rates for other 
•paces furnished 
on request. 



BETTER HURRY! 

Two (D-Model) Motiogrnph projectors 
with motor equipment and arc lamp 
houses, each $-<i.'i.oo. 

Two (<>-A) Powers projectors with motor 
equipment nnd arc lamp houses, each 

Two (1-A) model Motiograph projectors 
w.th arc lamp houses and motor equip- 
ment, each $175.00. 

Two (UE) Magda equipment units, 
slightly used, real bargains at ijil'15.00 
each. 

One practically new Brinkcrt spotlight, 

THIS RENEWED EQUIPMENT ON 
SPECIAL SALE. 

STEBBINS PICTURE SUPPLY CO. 
10th <fc Wyandotte Kansas City, Mo. 

One new Burwood motion picture pro- 
jector, semi-portable, was $350, for quick 
sale, $225.00 STEBBINS PICTURE SUP- 
PLY CO., 19th and Wyandotte, Kansas 
City, Mo. 

ELECTRIC SIGN. 
IT'S NEW! The Lustrolite moving pic- 
ture theatre sign. The greatest change- 
able letter electric announcement sign 
ever offered. Just think! A three line 
double face, all metal sign, white opal 
glass letter, complete letter assortment 
Included, price $300.00. Easy terms which 
allow sign to pay for itself. Get our de- 
scriptive matter at once. CLARK 
BROTHERS SIGN CO.. Manufacturers of 
LUSTROLITE ELECTRIC SIGNS, Fourth 
Street. between Western and Gaines, 
Davenport, Iowa. C3tl0-!!4 

FILM SLIDES $1.50! 

The genuine USSCO typewriter film 
slides, complete set of 50. special at $1.50 

STEBBINS PICTURE SUPPLY CO. 
19th * Wyandotte Kansas City, Mo. 

FOR SALE 

Picture show, 2,000 Missouri town; 325 

seats; 2 Powers, 4 exhaust fans, complete; 

owing to sickness, $2.50O cash. — Box 41B. 

Care Reel Journal. Part 

THEATRE SEATS WANTED 
Want 1,54)0 used opera chairs; will pay 
cash for seats in good condition. What 
have youf Send full particulars and de- 
scription for quick action, also state price. 
Box 14, care The Reel Journal. Ctf 

USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
ond hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Box J. F.. care The Reel Journal Ctf. 

Have you our latest price list on 
''Phelco Carbons"? Save by using Our 
Carbons, the best on the market. SO per 
eent of the theatres are now using these 
carbons. A. C. and D. C. Expert Repair- 
ing on Projectors. Baird Projector. 
Raven Screens and Holmes Portable Pro- 
jector. W. TROUT THEATRE SUPPLY, 



Be Sure to Get 
BILLY ANDLAUER, 

the Pathe News cameraman, to make any 
moving picture you may desire. Trailers, 
announcements and Presentations made 
on short notice. 

ANDLAUER FILM CO. 



■Illllillllllllllllll Illlillllllllll 

BARGAIN BANNERS — Hand painted, 3 
colors, any copy up to 15 words. 3x12 
paper — 75c. 3x10 cloth — $1.40. One day 
srrvice. Sent anywhere. Also processed 
window cards. ASSOCIATED ADVER- 
TISERS, 111 W. 18th St., Kansas City, Mo. 
— tf. 



312 Ozark Bldg. 



Kansas City, Mo. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most «ny make. The house of 
Wurlitzer is back of anything- we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO.. 
1114 McGEE ST., K. C, MO Ha 7735 



SALESMAN WANTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make good salary. A 
bonanza for a good salesman. Apply in 
person to The U. S. Slide Co., 14 E. Sth 
St.. Kansas City, Mo. — Ctf. 



FOR SALE — Five reel feature, "When 
the Desert Smiles." Ed. Milauoski, 040 
Fourth St., Grand Rapids, Mich. P3t 10-1 



Guaranteed: Vi HP., 110-volt, GO cycle, 
single phase, used motors with pulley, at 
$7.50 each. Also brand new Y* HI'., 110- 
%olt, Westinghouse make at $13.75 each. 
Brand new 1 KAV Westinghouse, 32 volt, 
1150 speed, light and power generators 
at $4S.OO each. 25% cash, balance C. O. 
11. We have special prices on 32 volt 
motors. We repair anil rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Huluth, Minn. 

Ctf-10-3 

One $375 Burch pop corn machine, 
slightly used. A real bargain at $75.00. 
Joe Krieger, Eagle Theatre, Arcadia, Kan- 
sas. Pit 



M : 1 1 1 1 1 1 1 1 1 1 1 i 1 1 1 1 1 1 1 1 1 i 9 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i 1 1 i : I 

The Southwest's Greatest Di- 
rectory of Theatre Wants. 

THE REEL JOURNAL 

"Clearing House Section" 

iiiiiiiiiiiiiiiumiiiiiiiimiimiiiiiiiiiimiiiiiii 



ANYTHING 
YOU NEED 



May be secured 
Through a 

Classified 
Ad 

IN 

THE REEL 
JOURNAL 

Read Them-- 

Use Them 



Mailing Lists 

Will help you increase tales 
i Send for FREE c*t*loa giving counts 
and prices on thousands of classified 
names of your beat prospective cub tom- 
•rs-- NaUonal, State andLocal- -Individ- 
uals, Professions, Business Concerns. 
Guaranteed J 

■fund of 




_isa$.City N 

Engraving & 

ColorplateCo 

8"<an(j Walnut - Kansas Gtr 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

^on time^fyk« 



_ Everything for Band and Orchestra 



ff'Vu.vM&iWtr 




Buescher n.ind Instruments, Vega Banjos, Lndwig Drums 

and Traps, Deagcn Bells and Xylophones, Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate. 
BWD AND ORCHESTRA MUSIC 

Latest Popular, also Fischer, Schirmer, Barnhouse, Fillmore, 

etc. Sample Parts, Catalogs and Musical Booster 

Magazine sent FREE. 

CRAWFORD-RUTAN CO. k^aTcit^mo.' 



Catalog 

BAND AND 

ORCHTSTRA 
INSTALMENTS 

r i lftMkm Man 

Cirec,'/ 

c/cruimeTody. 



STOCK 
RO 



K TICKETS 

PRICE 60c PER ROLL [? E ST ^I CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c, 10c, 15c, 20c, 25c, 30c. 35c, 40c. 50c and "ADMIT ONE" 
■EST GRADE ROLL TICKET, lin. z 2ln. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 

Write tor Prices end Samples of Special Printed Roll end Folded Tickets. 

UNITED STATES TICKET CO., 



FORT SMITH, 
ARKANSAS 



He Never Muses! 

RINTIHTIN 

BE LOW 

the LINE" 

with 

JOHN HARRON 




JUNE MARLOWE 

Directed by Herman Raymaker 

Scenario and adaptation by Charles Logue 



'New Yovk Enthuses! 

"A corking melodrama full of pep and zip. You will enjoy 'Below 
the Line' and you will adore Rin-Tin-Tin." — New York American. 

"The best dog picture that has been made in months. A good story, 
with great suspense, excellently directed by Herman Raymaker. Rin- 
Tin-Tin is marvelous." — Morning Telegraph. 

"A corking melodrama, packed with thrills. Rin-Tin-Tin makes it 
a wow." — Daily Mirror. ( 

"A good brisk melodrama, heartily recommended." — Daily News. 

"We can recommend 'Below the Line' heartily as a thrilling 
melodrama." — Evening World. 

"Interesting and convincing." — The World. 



WARNER BRQC 

Classics of the Screen X 



'The, r&ilm Trade 'Paper of the Southwest 



i«»i£^«HSFi 



Pathe News 

will celebrate its Fifteenth Anni- 
versary November 1 5th to Decem- 
ber 15th. Have the salesman 
tell you about this, and show 
you the Big Money-Mak- 
ing Plans we have ar- 
ranged. 



MORE NEXT WEEK 



Pathe Exchange, Inc. 



Kansas City— 111 W. 17th St. 
W. A. Epperson, Mgr. 



St. Louis — 3316 Olive St. 
T. G. Meyers, Mgr. 



Vol. X 
No. 19 



OCTOBER 17, 1925. 

Published Every Saturday hy 

REEL JOURNAL, PUB. CO. 

Manufacturers' Exchange 

Knimna City, Mo. 



$2 
a Year 




F.BO: s NEW STAR 



V 



♦ f 






V 



[WITH HIS WONDERFUL HORSE AND DOG 

GOES OVER . / 

WITH A SMASH ' 



(\ 








i Tyler, new F. B. O. cow 
boy star, makes his debut in 
"LET'S GO GALLAGHER. 
Mr. Tyler is certainly "th 
goods." 



Whe 



"the 



lerever the fans like 
estern pictures this 






w, 

get the 



pitmi c« una one should 
money, as it amply ful- 
demand for fast, furious 



43 



I tf „ 3 S** 8 * „,«<i Off l0i,b Q ^TjiSl 

« Aft ' 3 ^ rtlA B0 ° a ,n*H I» ^ , 

***** I a** * X " 1** ^^ ° U 13 c**»* X * 



fills the 

action. 

new 

St'n v n:u -JUL \J i wi 

other candidates by 
Western nictures. 



ction. Boost persona 
ew star, mention that 
elected out of one t 



pictures, 
pra: 



/estern 



furious 
personality 

h< 
one th< 
F. B. 
Y< 



of 
was 
tousand 
O. for 



fou can 



melodrama 
ie kind that make 



:ure as 



ise the featu 
of the 
tators wild with enthusiasm over 



kes the spec- 



its forceful appeal. Good for 
any house where Western 
melodrama holds the patrons. 
Looks like a real attraction 
for the box offi< 



fice. 



Snower Ill<l« 

3312 Olive Street, St. Lonls 



Dial ribnted l»> 

FILM BOOKING OFFICES OF AMERICA, 

INC. 

Kansas City, Mo. 1-7 S. Hudson, Oklahoma City, Okl 

Mo, -.'10 I n ion Ave., Memphis, 



Exclusive Foreign Distributors. 

R-C Export Corporation 

723 Seventh Avenue. 

New York 

FRO Picture* GMflH. 
UJFrlcilrKliMi.i-.se flc/lltl 

Germany 

PX Fjipoii Corp. *n[lAililjySLUmd£n 
EnflLind 

Sodwc Anwiyw: do Rl™ F BO 



Tcnn. 



October 17, 1925 



J. E. FLYNN 

District Manager, 

St. Louis. 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 

W. B. SCULLY 

Resident Manager, 

3328 Olive St., 

St. Louis, Mo. 



THE REEL JOURNAL 

and after 
he signed u 
p for The Qu 
ality 5 2 he 
said: "I a m 
a showman 
and I pick 
ed Metro-G 
oldwyn-Ma 
yer because 
they talk my 
lar guage o n 
the screen." 
And after all 
this is a sho 
wman's busi- 
ness isn't it? 

In Answering Advertisements Please Mention "THE REEL JOURSAL.' 



Page Three 



Page Four 



THE REEL JOURNAL 



October 17, 1925 



36 TOP NOTCH 



H. C. WITWER'S 




TWELVE 



COMEDIES 



Six with Al St. John 

Six with Cliff Bowes, Johnny Sinclair, 

Beth Darlington 

First Five Titles— "The Live Agent", "Six 
Miles to Go", "Working For the Rest", 
"Holly Woodn't", "Starvation Hunters." 

99 



TWELVE TWO-REEL SPASMS OF HILARITY 
(First Five Titles) 
"Mac's Beth", "Battling Romeo", "Taming of 
the Shrewd", "Merchant ot Weenie^", "Account of 
Monte Christo." 

With all star casts, including: Eddie Gribbon, 
Mildred June, Dot Farley, Joseph Swickard, 
Sheldon Lewis. 

Gold Medal 

Comedies 



m 



„ THRILL 

Comedies 



TWELVE SLAPSTICK TWO-REEL 
CONVULSIONS OF LAUGHTER 

With a cast of the best comedians — 
Chester Conklin, Wm. Franey, Frank Rice, 
Milburn Morante, Fatty Alexander, Jack 
Henderson. 

First Five Titles— "Play Ball", "Assorted 
Nuts", "Spooky Spooks", 'Cured Hams", 
"Roomers Afloat." 





NOW BOOKING 



MIDWEST FILM DISTRS., Inc. 

E. C. RHODEN, Mgr. 
1710 BALTIMORE KANSAS CITY. Mr 

■ n Answering Advertisement* Please Mention "THE REEL JOURNAL." 



October 17, 1925 



THE REEL JOURNAL 



Page Five 



This One Deals With the 
"Want Ads" of Life 

corinne iTjRIFFITH 



By EDNA FERBER 

who wrote last year's greatest 
novel, "So Big." 




First National Pictures, Inc. 



St. Louis — 

Harry Weiss, Branch Manager, 

3319 Locust St. 



Kansas City — 

Tom Byerle, Branch Manager, 

1712 Wyandotte. 



In Answering Advertisements Please Mention "THE REEL JOURNAL" 



Page Six 




BEN SHLYEN 

Publisher and Editor 
C. C. Tucker. Aov. Msr. 
Circulating lr) Missouri 
Kansas. No. Oklahoma 
No. Arkansas, West 
Kentucky. West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Snturday by 
REEL JOURNA1 

PUBLISHING CO. 

Manufacturers Exchnnp 'rf t 

Kansas City, Mo. 



THE REEL JOURNAL 

Conference Eliminates 
Theatres rrom Tax 

No Levy on Amusements in Special Fund 

for Schools Planned at Governor 

Baker's Meeting. 



Short Subjects 

The popularity of short subjects — with 
the exhibitor — is growing! Strange as 
this statement may seem, the short fea- 
ture has long been an important part of 
the picture program with the patron — 
but it has not been regarded for its 
full value by the exhibitor. 

It is gratifying to note that many ex- 
hibitors, who, heretofore, have looked 
upon the short subjects as merely "fill- 
ers", are today using as much care and 
precision in the selection of this part 
of their program as they are with their 
features. 

Exhibitors have informed The Reel 
Journal that many of their patrons have 
stated that the two-reel comedy has often 
brought them to the box-office, when 
they knew that the feature was only 
fair. Countless occasions have been re- 
lated when the comedy on the program 
saved the bill. 

The larger theatres with all of their 
architectural beauty, their pleasant at- 
mosphere, their presentation, beautiful 
music by large orchestras and giant or- 
gans and, naturally in all these sur- 
roundings, fine feature productions, do 
not rely upon this alone to fully satisfy 
their patrons. They realize -the value 
of the short feature and recognize its 
importance on their programs, as is ex- 
ampled by the fact that they always, 
unless the feature attraction is excep- 
tionally long, show a comedy, novelty, 
review and news reel. 

And yet most exhibitors expect their 
patrons to be satisfied with just any old 
two-reeler — because it's a "filler"! And 
worse still — they don't even ADVER- 
TISE that! 

The day of the "filler" is past. The 
public expects a good comedy, or nov- 
elty and news reel. And the exhibitor 
who neglects to provide this on his 
program and properly ADVERTISE it, 
is denying himself business that he 
would otherwise get. 

There is much to be said on this mat- 
ter, but space does not permit further 
discussion here. However, it will be 
variously discussed from time to time 



J hat the motion picture theatres and 
other amusement places of Missouri will 
escape from the special 5 or 10 per cent 
tax Governor S. A. Baker contemplated 
installing to provide a special fund for 
the maintenance of the public schools 
and high educational institutions of the 
state, is the result of a conference called 
recently by the governor. 

This conference will meet again in Jef- 
ferson City on October 19 to draft the 
proposed constitutional amendment to be 
submitted to the voters of the state in 
November, 1926. 

A- sub-committee of the conference has 
drafted the proposed amendment. It will 
provide a 10 per cent tax on cigars and 
cigarettes, a severance tax on minerals 
mined in the state, transfer of the in- 
heritance tax fund from general revenue 
to school revenue, transfer of present 5 
cents per $200 property tax to school 
fund and similar treatment for the for- 
eign insurance tax. It is estimated these 
will net $12,000,000 annually for the 
schools and colleges, etc. 



New Theatre Opens 

In Anthony, Kansas 



The Palace Theatre, Anthony, Kas., 
was opened Friday night, October 9 t 
under the management of L. W. Con- 
ner, prominent exhibitor from Oklahoma. 

"Drusilla With a Million", a Film 
Booking Offices Gold Bond special, was 
the opening picture. Mr. Conner ad- 
vises that he had the "S. R. O." sign 
up before the first show started and he 
turned many away. Business was good 
the second day in spite of a cold rain 
and the picture gave great satisfaction. 

Film men who have come in contact 
with Mr. Conner predict a great success 
for him in Anthony. 



FIVE MORE FROM P. D. C. 

Five productions in the second batch 
of 1925-26 pictures on the Producers Dis- 
tributing Corporation schedule have been 
completed and master prints of them 
have been sent to New York this week 
at the same time that duplicate prints 
were sent to all the releasing company's 
branch offices, direct from Los Angeles. 

These five productions include "The 
People vs. Nancy Preston"; "Simon the 
Jester", featuring Lillian Rich, Eugene 
O'Brien and Henry B. Walthal ; "The 
Man From Red Gulch", the Bret Harte 
story starring Harry Carey; "The Wed- 
ding Song", directed by Alan Hale and 
starring Leatrice Joy, and Al Christie's 
Julian Eltinge starring vehicle, "Madame 
Behave". 



"Gooseland", Alice Day's seventh star- 
ring comedy under the Mack Sennett ban- 
ner for Pathe release, has been com- 
pleted and Miss Day has started another 
comedy. 



October 17, 1925 
"THE SKY ROCKET" TO A. E. 



Peggy Joyce Film to Be "Special" — 
Price Continues Expansion. 



"The Sky Rocket", Peggy Hopkins 
Joyce's first starring screen vehicle, has 
been accepted by Associated Exhibitors 
for distribution. The supporting cast 
includes such well known players as 
Owen Moore, Earl Williams and Lillyan 
Tashman. The picture was directed by 
Marshall NeJan. 

Miss Joyce is very well known and 
it is believed that she will be a most 
excellent box-office attraction. 

"The Sky Rocket" will not be in- 
cluded among the thirty pictures an- 
nounced for release by the Associated 
Exhibitors, but will be distributed as a 
special. 

Oscar Price states that this is only 
the beginning of what Associated Ex- 
hibitors intend doing in the way of ac- 
quiring stars and productions. 



EISNER SETS PRECEDENT WITH 
10 CENT ADMISSION. 

When Adolph Eisner, former presi- 
dent of the M. P. T. O., Kansas City, 
opened the Circle Theatre, Kansas City, 
and started a "rush on the gate" with 
10-cent admission, he set a precedent. 
The Ellsworth Theatre, which has been 
closed since last fall, and which is only 
a few blocks from the Circle, now has 
opened with a 10-cent admission. But, 
here's the type of showman Mr. Eisner 
is : 

"I hope the Ellsworth does equally as 
well as the Circle. There is no reason, 
why it shouldn't. With a packed houss 
at ten cents any suburban exhibitor can 
afford to show good pictures. At least, 
I've found that to be true. More power 
to 'em." 



U. S. Steel Corp. to 

Assist in Sills Film 

First National Pictures. Inc., will have 
the facilities of the United States Steel 
Corporation at its disposal for the film- 
ing of "Men of Steel", which will be 
made this fall, according to an announce- 
ment by Earl Hudson, who will super- 
vise the production. 

Milton Sills, who will be the featured 
actor in "Men of Steel", also wrote the 
story. 



WARNER'S SECURE RIGHTS TO 
"THE SAP" FOR MOORE. 

Matt Moore will be starred in "The 
Sap", the stage play in which Raymond 
Hitchcock scored a hit during a long 
New York run. Warner Bros, made the 
final arrangements this week for the 
screen rights to this play, which will be 
converted into a picture featuring Mr. 
Moore. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 
reliable aid you Cf.n give your •nusicia->s 
to help put I he picture over. ' 



October 17, 1925 



THE REEL JOURNAL 



Page Seven 



Semi-Annual Golf 

Tournament a Success 

Harry Taylor Wins First Prize, a Silver 
Loving Cup. 

"If the efforts of the committee have 
met with success, that is our reward," 
was the statmeut made previous to the 
Kansas City Motion Picture Exhibitors 
and Distributors Semi-Annual Golf Tour- 
nament by the men who had charge of 
the event, and they have indeed been 
rewarded, for the affair was rated a 
huge success by all who attended the 
tournament, which was held at Lake- 
wood Country Club, October 12. 

The members of the committee and 
their titles were as follows : 

"Charley" Gregory, chairman board of 
directors; "-Dutch" Schultz, secretary in 
charge; "Doc" Cook, general counsel; 
"Moe" Levy, director of publicity; "Fritz" 
Meyn, comptroller, and "Tom" Byerle, 
general auditor. 

Harry Taylor, manager of the Univer- 
sal exchange here, won the first prize, 
a silver loving cup presented bv cour- 
tesy of the Newman Theatre. The re- 
maining seven of, the first eight awards 
were as follows : 

Second prize, silver desk cigarette con- 
tainer, won by Leon Abrams, assistant 
booker for Pathe ; third, wrist watch, 
T. O. Byerle, manager First National; 
fourth, golf bag, Roland Thompson, book- 
er for Midwest Film Distributors; fifth, 
driver, Ed. Dubinsky, Regent Theatre ; 
sixth, driver, O. H. Lambert, city sales- 
man for Metro-Goldwyn ; seventh driver, 
C. A. Schultz, manager Producers Dis- 
tributing Corporation ; eighth, driver, R. 
C. LiBeau, district manager for Famous 
Players-Lasky. 

Each of the twenty-two contestants 
received one of the prizes which were 
awarded by courtesy of the Newman 
Theatre, the Mainstreet Theatre, the 
Liberty Theatre, the Globe Theatre, the 
Pantages Theatre, the Electric Theatre, 
the Warwick Theatre, the Tsis Theatre, 
Exlrbitors Film Delivery, Finton Jones, 
Paul Graham, Regent Theatre. Bruce and 
Stewart Film Delivery Service. The Reel 
Journal, Cole Theatre Supply Co., Yale 
Theatre Supply Co., Film Inn, and the 
participants of the tournament. 

The following contestants were en- 
tered: E. C. Rhoden and Roland Thomp- 
son. Midwest; Ben Blotcky and R. C. 
LiBeau, Famous Plavers ; K. Darnell, 
Alamo Theatre; Mr. Fnglehardt, Forty- 
Fifth Street Theatre; Wm. Flynn. C. E. 
Gregory, O. H. Lambert, and W. G. 



Hollywood 

124 West 18th St. Kansas City, Mo. 

FILM MEN'S HEADQUARTERS 

Sandwiches, Cigars, Candy, 
Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 



All Sporting Events in Detail 



Bishop, Metro-Goldwyn ; Ed. Dubinsky, 
Regent Theatre; C. E. Cook, M. P. f. 
O. Kans.-Mo.; T. O. Byerle, W. Warner 
and Wm. Burke, First National; G. F. 
Navarre, United Artists ; C. A. Schultz 
and C. W. Allen, P. D. C. ; Leon Abrams, 
Pathe; Harry Taylor, Universal; John 
Flynn, Hollywood and Fred Meyn, Per- 
shing Theatre. 

Play began at 1:00 p. m. At 6:30 p. 
m. a banquet was served. The menu 
contained everything from Cinema Cock- 
tail and First Run Soup down through 
Beef Au Jus-Tifiable Complaint to Trailer 
Coffee. 

Following the meal an entertainment 
was given in which everyone present 
participated. A feature of this part of the 
program was the requiring of the entire 
party to do the Charleston. 



'Keeper of the Bees" 
in Record at Opening 



First National Cashier 
Robbed of Co. Payroll 



A. H. Chaffee, cashier at the Kansas 
City exchange for First National, was 
held up by a lone bandit last week and 
robbed of the company's payroll amount- 
ing to $515. 

Mr. Chaffee was returning on a street 
car from the Home Trust Company, 
where he had obtained the money. He 
was approached by the robber as he left 
the street car, and was told to walk one 
block north to a vacant house. As the 
bandit had a pistol at his back, Chaffee 
complied quite readily. At the vacant 
house, the robber took the money and 
ran. 

The bandit wore smoked glasses. 



Title Taken on K. C. 

Suburban House Site 



Title has been taken by R. L. Willis 

to the site of the new theatre which he 
is building at 3804-06 Main street, Kan- 
sas City, to comply with the terms of a 
25-year lease he has made to the Black 
stone Amusement Co. The property was 
deeded from John B. Kassebaum to Mr. 
Willis. 

George Trinastitch is president of this 
company which also owns the Isis here. 
Jack Roth, who manages the Isis, will 
also be manager of the new house. 

Foundation and footings already have 
been completed and an attempt will be 
made to open the theatre New Year Eve. 
The building will be of the newly popu- 
lar Spanish design. 



Variety in Pathe Short 
Subjects for October 18 



"Cuckoo Love", a Glenn Tryon two- 
reel comedy, "Good Morning, Madam", a 
Ralph Graves two-reeler, chapter four of 
the Patheserial "Wild West", a Grant- 
land Rice "Sportlight", "Nazareth", a 
Biblical film, "Aesop's Film Fables", 
"Topics of the Day", Pathe Review and 
two issues of Pathe News represent the 
great diversity of short feature entertain- 
ment which is offered on the Pathe 
schedule for the week of October 18. 



10,000 in First Two Days of Salt Lake 

City Premiere See F. B. O. 

Production. 



All records held by theatres of Salt 
Lake City, Utah, were broken by the 
Film Book Offices production, "The 
Keeper of the Bees", which had its 
premiere at the American Theatre there 
September 18. More than 10,000 per- 
sons saw the picturization of Gene 
Stratton-Porter's famous novel during 
the first two days of the run, and 22,- 
500 was the total attendance for the 
week. The American Theatre seats 
2,400. 

Many state and city officials were 
among the distinguished first night au- 
dience. George *J. Dern, governor of 
Utah, one of those present, stated the 
following in a wire to F. B. O. : 

" 'The Keeper of the Bees' is a splen- 
did picture. Accept heartiest congratu- 
lations." 

The telegram sent by Clarence Nes- 
len, mayor of Salt Lake City, states : 

"We of Salt Lake City who saw 'The 
Keeper of the Bees' first, welcomed it 
enthusiastically and anticipate wholei 
country will do likewise." 

H. W. Lane, president of the Salt 
Lake Baseball Club, wired: 

"It is a home run, a Babe Ruth. Out 
here we would call it a Tony Lazerre." 

Garsen Dahnken, manager of the 
American Theatre, told of the box-office 
record in his telegram. 

J. Leo Meehan, a son-in-law of Mrs. 
Porter, who directed "The Keeper of the 
Bees", is a former Salt Lake City 
newspaper man. 

This production was released simulta- 
neously with the publication of the book, 
and an advertising campaign was car- 
ried by F. B. O. in the pages of Mc- 
Call's magazine during the serialization 
of the novel. Other advertising of an 
extensive variety has been launched by 
F. B. O. 



Return Engagement 

for Fox's "Lightnin' " 



E. Frazier, New Grand Theatre. Pitts- 
burg, Kas., was so well pleased with 
the Fox production, "Lightnin' ", that he 
is having it brought back for a second 
showing. 

In a letter to M. A. Levy, manager of 
the Fox branch in Kansas City, Mo. 
Frazier said that during his showing 
of "Lightnin' " he had more satisfac- 
tory comments than any picture he has 
ever played. 



<Kfeep 




Page Eight 



THE REEL JOURNAL 



October 17, 1925 









U 

i 



1 

la 



u 



We're Proud of This Line-Vp! 



IN the following 32 pages of 
advertisements in color, we 
are announcing to the exhib- 
itors of this territory our com- 
plete program of feature produc- 
tions for the season of 1926. 

Listed therein are 30 pictures 
from some of the industry's 
leading producers. Assuming 
full responsibility for our state- 
ment, we take particular pride in 
commending this group. We sin- 
cerely believe this unusual pro- 
gram of independent production 
will prove bigger and better than 
ever before. 

Particular attention is called 
to the group listed on this page. 
Look over the titles, the stories, 
the stars — and in the last anal- 
ysis, we leave to your fair judg- 
ment the decision as to their 
merit. 



cS^p 



1 

i 

:n:;:::::i::x^^^ 



BANNER PRODUCTIONS 

"THE LOVE GAMBLE" 
"THE CHECKERED FLAG" 
"WRECKAGE" 
"BROODING EYES" 
"WHISPERING CANYON" 
"WANDERING FOOTSTEPS" 

ROYAL P I CTURES 

"BEFORE MIDNIGHT" 
"THE TAXI MYSTERY" 
"THE PHANTOM EXPRESS" 
"THE MILLIONAIRE POLICEMAN" 
"A DESPERATE MOMENT" 
"BIG PAL" 



Independent Film Corp. 






115 W. 17TH STREET 



CHAS. BESSENBACHER, MGR. 



KANSAS CITY, MO. 



In Answering Advertisements Please Mention "THE REEL JOURNAL.' 



J3nnountement 





BANNEK PRODUCTIONS, INC. 





"The Love Gamble" 

eyi Ajc/i r ersch/eiser 1 roduEiion 

LILLIAN RICH - ROBERT FRAZER 
PAULINE GARON - ARTHUR RANKIN 

James Marcus - Kathleen Clifford 
Brooks Benedict - Bonnie Hill 



EI 'WARD I.E SAINT 



Cntmuilj h, 

HARRY O. HOVT 




BANNEK PRODUCTIONS. INC 

%e LOVE 

GAMBLE 



<A MIGHTY DRAMA OF YOl'THFl L 
■}^ESOLL , TIO.\ : —trHFlif'I\_ --A ^(ODEK.\ 
GI"RL F I:\DS £,IFE, (J)VE AND HAPPI- 
NESS THROUGH -A SERIES OF START- 
LING -ADlE.XTri{E$ l\ THE QUAINT 
BOHCMIAN "BYWAYS OF HOSTOX^ BEA- 
COX HILE 

LILLIAN RICH 
in the Greatest Role of her Career 




BANNER PRODUCTIONS, INC. 



WRECKAGE 





A VIRILE ROMANCE OF THE SEA 
FROM THE WIDELY READ NOVEL 

"SALVAGE" m y Izola Forrester 

'Jfuthor of 

"The WHITE MOTH" "A CAFE IN CAIRO," Etc- 

An Earthquake at Sea Brings Forth a Struggle 
fur Life, Love and Honor. 

<-^4 "Ben Verscfileiser TroduHion 

•Directed by Scott Vttnlap 





m 

I room™ 



;. 



BANNER PRODUCTIONS, INC 

^CHECKERED 

FLAG 





A LOVE STORY OF THE AUTO SPEEDWAY 
ADVENTURE, INTRIGUE AND THRILLS 
OVER LAPPING IN PULSATING 
INCIDENTS. 



The Acme of Sensational 
Race Scenes. — 

*A 'Ben J'erschleiser TroduBion 




BANNER PRODUCTIONS, INC 



• 



BROODING 
EYES 



' 



. . 



rw 




in i 



. 





A FATHER LOVE STORY OF THE UNDER- 
WORLD— 

A MASTER MIND CONFLICT BETWEEN TWO 
SUPER CRIMINALS WITH THE LIFE AND 
LOVE OF A GIRL AT STAKE 

■%' 

ADAPTED FROM THE SENSATIONAL 
NOVEL BY JOHN GOODWIN 

zA "Ben Verschleiser TroJnBion 





BANNER PRODUCTIONS, INC 

WHISPERING 
CANYON 




S^J 




A REALISTIC CLASSIC OF THE LUMBER 
FORESTS OF THE GREAT WEST. 

AN EPIC OF THE OUTDOORS THAT 
APPEALS TO THE HEART AND HITS "TOP 
REGISTER" AT THE BOX OFFICE. 



"8 

From The Novel by John Mersereau 
*A 'Ben I 'erschleiser Traduction 





BANNER PRODUCTIONS, INC. 

WANDERING 
FOOTSTEPS 





A Story That is Accredited by Critics 
of Literary Renown as Being the Most 
Unusual Theme Ever Adapted to the 
Screen. 

The Reclamation of Two Men Through 
Women's Love. 



A Banner S p e ci a I 




STARS and DIRECTORS 




ROYAL PICTURES 



Before Midnight 




9Ae Taxi Mystery 




The Phantom Express 



rA 




great dramatic story th it has 
been faithfully transferred to the 
screen. A sweet love story, an amaz- 
ing plot and a crashing climax. A 
wonderful title that has enabled us to 
work out a spectacular advertising 
campaign. 







ROYAL PICTURES 



9Ae Millionaire Policeman 




c3 Desperate Moment 




BIG PAL 










Poltcji 

N OUR first annual announcement, we have presented 
a visual, pictorial survey of our product for the season of 
1925-26. 



The keynote of our message is sincerity. We have elimi- 
nated cunningly worded and alluring descriptions, meaningless, unless 
backed up by quality product. 

The three factors with which we are building a permanent institu- 
tion are ones which absolutely safeguard the mutual interests of exhibitors 
and independent exchanges. 

First: — 

A consistent quality product made possible by concentrated 
effort and energy on the part of the producer, who, by marketing through 
the Henry Ginsberg Distributing Corporation, is relieved of the worries 
and cares of sales and distribution. 

Second: 

A highly specialized system of distribution, insuring maxi- 
mum representation, thereby enabling our product to be sold at a fair 
price to the exhibitor. 

T/i, 

Specialization in exploitation, advertising and publicity, 
travelling hand in hand with our sales campaign, offers a follow through 
service that continues throughout the life of the contract. 

With this powerful triumvirate of business, essentials, 

"Quality Product" 

"Specialized Selling and Distribution" 
"Advanced Exploitation and Publicity" 
we hope to merit the confidence of exhibitors throughout the world. 




Printed by Circle Pkess, Inc., New Yobk 



\ 



SAVED? \ 

A cry of distress 
flashed out in that 
night of terror— S.O.S. — 
"Save our souls." 
In the maelstrom that de- 
veloped, her faith in the 
man she loved was shat- 
tered. He was a cad and 
a coward. 
Fate joined two storm 
tossed souls. The 
result in startlingly 
entertaining. 



\ 



V 



\ 



\ 



*V '/,", 



h 



jjt/if^'*" 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



& 



£si 



. 



m % 



-■ -n» . (SP.'aS&SBS 



k\\ V, 



m : 









■ 






FLAMES OF LOVE 

Flames of Courage, Flames of Pas- 
sion and the smouldering fires of 
cowardice are brought to white heat 
in this exceptional story. 

Tired of the sham and hypocrisy of 
society life, the "season's catch" 
seeks reality in the ordinary walks 
of life. 

There's something more wonderful 
than caste, riches and luxury. Your 
patrons will realize it when they see 
this pretentious production. 






E£x 



1 



Title Changed to "THE LURE OF THE WILD." 



" . 






*t 



A * 






RUSHING onward, unmindful of 
the dangers that confront them, 
heedless of the consequences in their 
frenzy to satisfy their passions and 
desires. 

The wreck — and the reckoning — 
comes when it is least expected; 
leaving behind unfinished lives, broken 
hearts, shattered bodies and wounded 
souls. 

It's jammed with pathos, love and 
action — mounted in a most lavish 
setting. 

"The 

DANGER 

SIGNAL" 



i\ 



vr 



, ™ Hi 



.,**' 



AH 



&. 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 




You Can Depend oi 
They Will Get Monei 

YOU DON'T RISK when you sign up for Columbia Pictures bee 

A SINGLE DOLLAR every picture is produced with but one pu-po.'i 

mind — to make money for you. 

When you buy Columbia Pictures you are buying the combined brains 
experience of men who have made a special study of what you need to I 
the people into your theatre and to satisfy them after you get them ther 

STORIES Virile dramas from the pens of several prominent authors 
been specially chosen. Every story will depict unusual s 
tions. They will bring tears from the eyes, laughter from the lips and ^ 
into the heart. 



are selected to portray the various roles which the st' 



ONLY POPULAR 

PLAYERS call for. No actress or actor, who is available, whose i 

means anything in front of a theatre, is too costly for 



CHARLES MURRAY 

& d 




Anna Q. Nils son 
James Kirkwood 
Elaine Hammerstein 
Wallace Berry 
Irene Rich 
John Bowers 
Estelle Taylor 
Alma Rubens 
Tully Marshall 
Dorothy Devore 
Willard Louis 
Madge Bellamy 



William Haines 
Pauline Garori 
k.i) rnond Hatton 
Marjorie Daw 
p'rank Mayo 

Phyllis Haver 
David Torrence 
Lou Tellegen 
Alice Lake 
Robert Eraser 
Gladys Brock well 
Ralph Lewis 



Mildred Harris 
Wanda Hawley 
Beverly Bayne 
Charlie Murray 
Grace Darmon 
Vera Lewis 
Stuart Holmes 
Alma Bennett 
Eva Novak 
Ai Roscoe 
Bryant Washburn 
Eileen Percy 






SETS AND 
PHOTOGRAPHY 



Well dressed productions, to a point of lavishness 
be one of the outstanding features of Columbia Pic 
Only expert cinema-photographers will be entr 

with the important work of making the characters, settings and lightii 

fects stand forth brilliantly on the screen. 



re 

c: 




DOROTHY DEVORE 



RALPH LEWIS -HJH ALICE LAKE" 

RELEASED THROUGH INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



AINE HAMMERSTEIN 




olumbia Pictures — 
tto Your Box-Office! 



EY-MAKING 
ES: 



The names selected for our pictures have been accepted 
because we know that they have box-office value. That 
they will attract attention when displayed in your lobby 

the billboards. There are exceptional publicity and exploitation advan- 

behind every one of them. 

liCTORS: Only those directors who have produced successful pictures 
— productions that have made money at the bo xoffice, will 
jtrusted with this most important part of our business. 
I record of successes, plus their creative genius, will insure the necessary 
»rd of quality for COLUMBIAN PICTURES. 



.We've proven this in the past. If there's any doubt in your mind on this 
I glance over the following list of stars who are appearing in our pro- 
: ns: 

Richard Tucker 
Wyndham Standing 
Vernon Steele 

Edwin Booth Till on 
Pat Harmon 
Irene Hum 
Bertram Grassby 
Lee Moraii 
Lewis l)a\ ton 
Shannon Day 
Frankie Darro 

Advertising campaigns, special publicity aids prepared 
by exploitation experts. Everything that a real show- 

i eeds to acquaint the public with the sterling worth and special merit 

hse productions. 



: Crowell 


Marion Hjarlan 


Welch 


Josef Swickard 


hitlo< 1 


Mae Busch 


Sidge 


Clarissa Selu j mie 


liter 


Charles Conklin 


Kriffith 


( iertie Messinger 


01 an 


Sj K i.i B reamer 


4e 


< Li ire I Hibrey 


|PaIma 


lames Morrison 


livton 


Miriam Cooper 


[Wood 


Mitchell Lewis 


iLncas 


Forrest Stanley 


Citation : 


Advertising cam| 



DAVID TORRENCE 





STUART HOLMES 




ROBERT FRASER 






ESTELLE TAYLOI 



LOUJEU^GETLp 



PHYLLIS HAVER I 



FREEMAN WOOD 



BEVERLY BAYN 







RELEASED THROUGH INDEPENDENT FILM CORPORATION— 115 WEST NTH STREET 




STEPPIN' 
OUT" 



DAZZLED by the brilliance of 
the sophisticated life into 
which she was thrown, she could 
not resist the temptation to 
throw discretion to the wind. 

The true woman asserted her- 
self when she met a man she 
loved. 

A lavish dramatization of what 
happens to the victims of the so- 
ciety whirlpool in this modern 
jazz age. 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



'^written Law 




INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 




An elaborate production depict- 
ing the lives of those women who 
hang on to the fringe of society and 
do not realize what nature intended 
them for. 



jhdies of jeisuhe 

INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



The Mew Champion 



GET YOUR 

BETS DOWN 

ON THIS 

ONE 



IT'S GOING 

TO BE 

A 

KNOCKOUT 




Your patrons will glory in the fast moving pace of this tense drama. 

Love plays an important part in the winning of "The Championship." It's the story of a young 
man who won great honors but at a terrific sacrifice. 

INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 




*8$ 



LOVE WINS! 

From the moment he met "the girl" he wanted her 
for his wife — but he was not the only one who had 
tha; idea. 

He was not rich — hut he had a fortune in cour- 
age — his rival was wealthy and money can buy 
brawn. 

The' manner in which this "fighting youth" battered 
down his enemies and won his loved one is as in- 
teresting as it is thrilling-. 



Ii teems with human appeal and excitemen! 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 




A REAL THRILLER 

From tin- main title to the end, this stirring 
drama is crammed full of action. 

The kind of action that sends the blood ting- 
ling through the veins and makes your patrons 
should with joy when the hero surmounts every 
obstacle put in his path. 

There's plenty of love interest, too — nothing 

is omitted to make this a real l>o\ office money 
irette 





INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



A WINNER! 

Here's a drama with a 
world of speed behind it. 
every man. woman and 
child will revel in its ex- 
citement, comedy and pa- 
thos. 

When you see it you' 
say the hero lives up to 
his name. 




A true-to-life story about a real "he-man" 
who outwits his rivals at everv turn. 

Includes one of the most thrilling races ever 
shown on the screen. 




I 




A BIG SURPRISE 

No one thought he could do it — 
but he did. 



GREAT 
SENSATION 



Even his sweetheart considered him one of those soft 
wealthy society boys — but when the time came for action — 
WOW — what a sensation lie was. 



Your patrons will just rave about it. 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 





£> THE FATE 




// 



OFA 

FLIRT 

INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 




EVERYBODY'S HERO! 

The flappers and the wo- 
men folks will admire him — the 
men and kiddies will bubble over 
with excitement when they see 
'The Handsome Brute' in aclion. 

He was born rich and was 
slated to be a 'molly coddle' but — 
he turned out to be something 
entirely different. 

He was fearless, dauntless 
— a combination of good looks and 
brute strength. 



if 



The Handsome 



Brute 



39 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



fynvtruyoC M\vi& 



NEITHER you or any other 
live showman gives a hoot 
in Hades about a picture un- 
less it furnishes real entertain- 
ment for your patrons after 
you've gotten them into your 
theatre. 

That's just the kind of pic- 
ture this is. The title will at- 
tract their attention — the dra- 
matic scenes in the lobby dis- 
play and on the posters wi 
get them in and the picture 
will please them one hundred 
per cent. 

Because it contains those 
elements which gives the heart 
a tug, squeeze tears from the 
eyes and forces a grin on their 
faces. 



DON'T get am 
false ideas aboivl 
its being just an- 
other of those varm 
stories with the us- 
ual triangle stuff. 

t's entirely dif- 
ferent from am 
story ever writter 
around a fascinat- 
ing, beautiful, intel- 
igent woman wh( 
spurns the cheap im- 
itations of love of- 
fered her by th< 
male sex, and thougl 
at heart a man hater 
finally succumbs ti 
the charms of th< 
real love oi a rea 
man. 




INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 






•J 



Xi 



*^^ 






c 



^7*J 



^ 



V 



Si 



^SUCCESS' 

j^UCCESS is a big word and so is this pic- 
ture ! 

Big because it's jammed full of that 
"something" that makes money at the box of- 
fice. 

We call it human appeal — and this picture is so full 
of it you'd have to read the story to really learn how 
much. 

This is a story of a young girl who sacrifices every- 
thing — no — not quite everything — because she was a 
wise girl — to climb to the top of the ladder of fame 
and grasp that bauble "Success." On the path she 
traveled she left broken hearts — shattered faith — 
ruined lives — but to her this meant nothing as long 
as she attained "Success." 

Highbrows and lowbrows, classes and masses, will 
revel in the emotions this girl forced into life. 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



Ik. 



,/ 1 V 



Aj 



- •■ 



d / 



r? 




\ t \ 



%. 5 



B ' ■' 




tr 



lltlflfll I ■ ■ ■ U II1IIIIIIIIII 



r /f 



,.< 



••' *'5\ »" 



SHE was bored to impati- 
ence by people that sur- 
rounded her — she chafed 
under the ennui of society life 
— she wanted a thrill and she 
got it. 

But she didn't reckon on the 
consequences that would fol- 
low the mad adventure she 
enjoyed. 

She got the thrill she wanted but 
she got herself tangled into a web 
of circumstances that almost prov- 
ed fatal to her and the man she 
loved. 

Here's a love story filled with 
wildly exciting momer.is and 
crowded with every emotion that 
can possibly come in'o the life of/ 
a beautiful society g!rl. 



• ■>...' 



AM 



INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



"WHEN 



HUSBANDS 
FLIRT" 







P^JlrilS story will run the whole gamut of emotions — 

|C^) it embraces every incident in the life of a young 

g&Sg girl who, tired of a humdrum existence, seeks to 

find pleasure and excitement in the mad world of Jazz. 

The consequences — the penalty — which follow the escapades 
of this misguided young girl are as tragic as the whirl of pleas- 
ure is colorful and exciting. 

It's a story taken from the pages of life and teems with the 
kind of pathos that will wring tears from the eyes of the most 
cynical — and yet there are touches of comedy that burst in at 
the most unexpected moments. 

A picture that will appeal to all classes. Mothers will enjoy 
it for the lesson it carries, the younger set will find it 
entertaining and exciting. 




INDEPENDENT FILM CORPORATION— 115 WEST NTH STREET 




IT WILL SMASH RIGHT INTO THE HEARTS 
OF YOUR PATRONS. 

WTERE you ever placed in the critical position when— to tell 
the truth would damn you — to be silent wou'd damn an- 
other? That's the situation one of the characters in this virile 
story has to face. 

An innocent women is on trial for her honor — in fact her life 
— and one word would set her free. 

The curtain that hides the intrigue and hypocrisy in high 
society is lifted; the cloak ol cowardice and dishonor which 
covers the scheming characters in this forceful romance is torn 
from their shoulders, leaving them naked in their guilt. 

The highly drama ic manner in which 
the situations in this story are brought 
to .1 climax will keep your audience 




INDEPENDENT FILM CORPORATION— 115 WEST 17TH STREET 



October 17, 1925 



THE REEL JOURNAL 



Page Nine 



Independent Film Corp's. 1925-26 Program 

Thirty Big Features in Addition to 52 Westerns 
and Short Subjects Scheduled 



The Independent Film Corporation an- 
nounced in this issue of The Reel Jour- 
nal its complete program for 1926 which 
includes the product from Columbia Pic- 
tures Corporation and the Banner Pic- 
tures Corporation, in all a total of thirty 
pictures. The titles follow: 

"Steppin' Out," Dorothy Revier and 
Ford Sterling; "The Love Gamble," Lil- 
lian Rich and Robert Frazier; "The Dan- 
ger Signal," Jane Novak and Gaston 
Glass; "Before Midnight," William Rus- 
sell and Barbara Bedford; "The Unwrit- 
ten Law," Elaine Hammerstein and For- 
rest Stanley; "Speed Mad," Edith Roberts 
and William Fairbanks; "S. 0. S. Perils 
of the Sea," Elaine Hammerstein and 
Robert Ellis; "Wandering Footsteps," 
Estelle Taylor and Bryant Washburn ; 
"Fighting Youth," Pauline Garon and 
William Fairbanks; "Ladies of Leisure," 
Elaine Hammerstein and James Mason ; 
"Wreckage," May Allison and Rosemary 
Thelby; "An Enemy of Men," Cullen 
Landis and Dorothy Revier; "Big Pal," 
William Russell and Mary Carr; "The 
Price of Success," Alice Lake and Alma 
Bennett; "The New Champion," William 
Fairbanks and Edith Roberts; "Sealed 
Lips," Cullen Landis and Dorothy Revier; 
"The Checkered Flag," cast to be an- 
nounced later; "Phantom Express," cast 
to be announced later; "Whispering Can- 
yon," cast to be announced later ; "The 
Great Sensation," Pauline Garon and All- 
Star Cast; "The Lure of the Wild," Jane 
Novak, Alan Roscoe and the Dog; "A 
Fight to the Finish," Phyliss Haver and 
William Fairbanks; "When Husbands 
Flirt," Dorothy Revier and Forrest Stan- 
ley; "The Taxi Mystery," cast to be an- 
nounced later; "Brooding Eyes", cast to 
be announced later; "Phantom Express", 
cast to be announced later; "The Hand- 
some Brute," Virginia Lee Corbin and 
William Fairbanks; "The Fate of a Flirt," 
Dorothy Revier and Forrest Stanley ; "The 
Millionaire Policeman," cast to be an- 
nounced later; "A Desperate Moment," 
cast to be announced later; "The Thrill 
Hunter," cast to be announced later. 

For 1925-26, the company has assem- 
bled an imposing group of western pic- 
tures, featuring the best known western 
stars. There are 52 of them, the releas- 
ing order being one every week as fol- 
lows : 

"That Wild West." William Fairbanks; 
"Rip Snorter," Dick Hatton ; "Speed 
King," Richard Talmadge ; "At Devil's 
Gorge," Edmund Cobb ; "Not Built for 
Runnin'," Leo Maloney; "Knockout Kid." 
Tack Perrin; "Riders of Mystery," Bill 
Codv; "Border Women," William Fair- 
banks; "Two Fisted Justice," Dick Hat- 
ton; "Battling Bates.' Edmund Cobb; 
"Loser's End." Leo Maloney ; "Moccasins," 
Bill Cody; "Cowboy and Flapper," Wil- 
liam Fairbanks; "Sell 'Em Cowboy," Dick 
Hatton ; "Thru the Flames." Richard Tal- 
madge; "Western Feuds," Edmund Cobb; 
"Across the Dead Line." Leo Maloney; 
"Double Fisted." Jack Perrin ; "Border 
Justice." Bill Cody; "Man From God's 
Country," William Fairbanks; "Horse 
Sense," Dick Hatton; "White Panther," 




JOS. SILVERMAN, 
President Independent Film Corp. 

Rex "Snowy" Baker ; "Blasted Hopes," 
Edmund Cobb ; "Ranches and Rascals," 
Leo Maloney; "Silent Sheldon," Jack 
Perrin; "Fighting Sheriff," Bill Cody; 
"Call of the Mate," William Fairbanks ; 
"Come on Cowboys," Dick Hatton ; "Dan- 
ger Ahead," Richard Talmadge; "Rodeo 
Mixup," Edmund Cobb ; "Shield of Si- 
lence," Leo Maloney; "Starlight the Un- 
tamed," Jack Perrin ; "Dangerous Odds," 
Bill Cody; "Down by the Rio Grande," 
William Fairbanks; "Cactus Cure." Dick 
Hatton ; "Fighter's Paradise," Snowy 
Baker; "Western Yesterday's," Edmund 
Cobb; "Flash o' Lightning," Leo Ma- 
loney; "Cold Nerve," Bill Cody; "Marry 
in Haste," William Fairbanks ; "When 
Romance Rides," Dick Hatton; "Range 




CHAS. BESSENBACHER, 
Manager Independent Film Corp. 



Blood," Edmund Cobb; "Blood Bond," 
Leo Maloney; "Other Kind of Love," 
William Fairbanks; "Western Engage- 
ment," Dick Hatton; "Sword of Valor," 
Snowy Baker; "Cupid Rustler," Edmund 
Cobb. 

The 1925 product, which has aroused 
considerable interest among exhibitors in 
the first year of business since the com- 
pany's inception, follows: 

"The Fire Patrol," Hunt Stromberg 
Production; "Meddling Women," Lionel 
Barrymore; "The Painted Flapper," Pau- 
line Garon and James Kirkwood; "I Am 
the Man," Lionel Barrymore and Seena 
Owen ; "The-Tom Boy," Dorothy Devore 
and Herbert Rawlinson ; "Flattery," John 
Bowers and Grace Darmond; "Romance 
of an Actress," Hunt Stromberg Special; 
"Sunshine of Paradise Alley," David 
Kirkland Production; "The Midnight 
Girl," Lila Lee and Gareth Hughes; "Man 
of Iron," Lionel Barrymore; "Man With- 
out a Heart," Kenneth Harlan and Jane 
Novak; "Empty Hearts," John Bowers 
and Clara Bow; "Truth About Women," 
Hope Hampton and Lowell Sherman ; 
"Those Who Judge," Patsy Ruth Miller 
and Lou Tellegen; "Three Keys," Edith 
Roberts and Jack Mulhall; "Daughters 
Who Pay," Burton King Production; 
"Speed," All-Star cast; "Wasted Lives," 
Elliott Dexter and Edith Roberts; "Mid- 
night Express," Elaine Hammerstein and 
Phyllis Haver ; "Fool and His Money," 
Madge Bellamy and W. M. Haines; 
"Fighting the Flames," special cast; 
"Who Cares," Dorothy Devore and 
Madge Bellamy; "One Glorious Night," 
Elaine Hammerstein and Al Roscoe; 
"Price She Paid," Frank Mayo and Alma 
Rubens; "Foolish Virgin," Elaine Ham- 
merstein and Robert Frazier; "Traffic in 
Hearts," Mildred Harris and Robert 
Frazier; "Pal o' Mine," Irene Rich and 
Pauline Garon; "After Business Hours," 
Elaine Hammerstein and Lou Tellegen; 
"Why Women Re-Marry," Milton Sills 
and Ethel Grey Terry; "Yesterday's 
Wife," Irene Rich ; "Discontented Hus- 
bands," James Kirkwood and Grace Dar- 
mond. 

Perfection Eight Starring Wm. Fairbanks 
and Eva Novak. 
"Battling Fool," "Women First," "Fatal 
Mistake," "Racing for Life." "Beautiful 
Sinner," "Fight for Honor," "The Fear- 
leas i-over," "Tainted Money." 

Five Action Melodrama Specials. 
"Deserted at the Altar," Tully Marshall 
and Bessie Love; "Do It Now," Madge 
Bellamy and John Fox, Jr.; "His Last 
Race," Pauline Starke and Noah Beery; 
"Defying the Law," Lew Cody and Renee 
Adoree; "Wolf Blood," All-Star cast. 
Twelve Action Pictures. 
"Pride of Sunshine Alley," Kenneth 
McDonald; "South of the Equator," Ken- 
neth McDonald; "He Who Laughs Last," 
Kenneth McDonald; "The Coast Patrol," 
Kenneth McDonald; "Speed Demon," 
Kennth McDonald; "Makers of Men," 
Kenneth McDonald; "Savages of the 
Sea," Frank Merrill; "Reckless Speed," 
(Continued on next page) 



Page Ten 



THE REEL JOURNAL 



October 17, 1925 



(Continued from page 9.) 
Frank Merrill; "Fighting Heart," Frank 
Merrill- "Battling Mason," Frank Mer- 
rill- "Dashing Through," Frank Merrill; 
"Shackled Lightning." Frank Merrill. 

A Series of Six Flying Fist Stories, 
Starring Bennie Leonard. 

"Breaking In," "Hitting Hard" "Soft 
Muscles," "The Come-Back The Sur- 
Prize Fight," "The Jazz Bout, Hot 
Do-" animal comedy special; 6 Regular 
Kids Comedies; 24 Felix Cartoons, 26 
Krazy Kat Cartoons ; 30 Alice Cartoons. 



Enterprise to Release 
MacFadden Productions 

Bob Withers. Kansas City manager for 
Enterprise Distributing Corporation, an- 
nounced this week the purchase by his 
company of eight Mature productions to 
be made by the Bernarr MacFadden Pro- 
ductions, a subsidiary company of the 
MacFadden Publishing Company, well 
known publishers. 

The new production plan comes some- 
what as a new venture in that the "true 
stories" published in the MacFadden pub- 
lications are to be made for the screen. 
MacFadden was among the first to dis- 
cover the value of the true story idea 
and his great success as a publisher has 
come from printing pages torn from the 
lives of his contributors. 

Lionel Barrymore and other well-known 
stars have been engaged to enact roles 
in the pictures, Withers said. 

It is not generally known that Bernarr 
MacFadden is a Missmirian. and was 
born on a farm near Mill Springs, Mo., 
in 1868. Today, he is recognized as one 
of America's most successful publishers, 
his organization issuing more than a 
dozen magazines with a national circula- 
tion. 





HEADQUARTERS 

For Exhibitor* and Film Men 

<#/ HOTEL 
*-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




Economy Film Service, formerly on the 
first floor" at 113 E. 18th street, Kansas 
City, has moved to quarters on the sec- 
ond floor at the same address. 

* * * 

"Seven Keys to Baldpate", Paramount'.-; 
first starring vehicle for Douglas Mac- 
Lean, was pre-viewed this week at the 
Famous Players-Lasky exchange here. 
Members of the audience declared this 
to be one of the best comedies in which 
MacLean has ever appeared. 

* * * 

C. F. Senning, Educational manager, 
was one of . the few film men who did 
not attend the Exhibitor's Fall Golf 
Tournament at Lakewood Monday. "I 
didn't have a canoe," he explained, this 
being a crack at the weather. 

* * * 

C. A. "Red" Jones, for eight years a 
member of the sales staff of Pathe Ex- 
change, Inc., has accepted a position as 
a salesman with the Kansas City office 
of Educational. C. F. Senning, manager, 
has announced. Jones is very widely 
known here, having "made" the towns in 

the territory for years. 

* * * 

C. F. Senning, Educational manager, 
reported the closing of a deal last week 
whereby the Hostettler Circuit is to plav 
the Educational product 100 per cent in 
its St. Joseph theatres. Senning recently 
returned from Omaha where the deal was 
consummated with Hostettler officials. 

* * * 

Llnvd Willis, district supervisor of sales 
for Warner Bros., left Monday to attend 
a conference of his company in the home 

office in New York. 

* * * 

Miss Carrie Rubin, billing clerk at the 
Kansas City Educational office, is still 
confined to her home, following a recent 
illness. 

* * * 

Barrett Keisling, personal representa- 
tive of Cecil B. DeMille. was at the 
Producers Distributing Corporation ex- 
change here Saturday for the purpose of 
telling the Kansas City P. D. C. force 
of the details of the work being done 
bv DeMille. 

* * * 

S. E. Wilhoit, owner of the Jeffer- 
son Theatre, Springfield, Mo., announced 
while in Kansas City this week that 
his lease on the house expires within 
the next few months. Although he made 
no announcement concerning his future 
activities, it is understood that negotia- 
tions are under way in which he would 
acquire a lease on the Landers-Orpheum 
Theatre in that city. 

* * * 

M. F. Gledhill has taken over the 
Palace Theatre in Gaylord. Kas., suc- 
ceeding E. L. Boesche. former owner. 

* * * 

General instructions in new policies 
of selling will be given by the Kansas 



City Film Board of Trade to all sales- 
men in the territory in a meeting to be 
held at the Ambassador Hotel, Kansas 
City, October 17, it' has been announced. 
The' meeting will be followed by a 
luncheon. 

* * * 

A. J. Sexton has taken over the Opera 
House at Fontana, Kas. The house was 
formerly owned by M. J. Barrall. 

* * * 

F. J. Warren and Jack Langan, of- 
ficials of the Standard Film Exchange 
here, have acquired^ lease on the store- 
room adjoining the company's new loca- 
tion at 115 West 18th street. Following 
the installation of new fixtures, they will 
open a restaurant and soft drink em- 
porium. The space was formerly oc- 
cupied by "Hollywood," widely known 
gathering place of film men. 

* * * 

Lou Reichert, district manager for 
Warner Bros., has returned from a trip 
to Springfield, Wichita and Coffeyville. 

* * * 

A rumor was prevalent along Movie 
Row this week that "Peck" Baker, 
owner of the Electric theatres in Kan- 
sas City, Kas., and Springfield, Mo., was 
planning a new theatre for the latter 
city. Ground has been broken for the 
new theatre in Springfield which it is 
understood is being built for the Famous 
Players-Lasky Corporation. 



SOME CLEAN UP! 

At 11:00 o'clock Friday morning the 
following wire was received from our 
Kansas City Manager: 
TO C. M. S. : 

Our cashier stuck up by gunman and 
robbed of weekly payroll. What shall 

we do? 

(Signed) T. O. Byerle. 

At 11:30 came a message from the 
same seaport reading thus: 
TO E. A. E.: 

Have cleaned up at Kansas City, 
Leaving tonight as per schedule. 

(Signed) A. W. Smith, Jr. 

E. A. E. is now awaiting telegraphic 
advice from Omaha— Smith's next stop. 

STANDARD FILM EXCHANGE INTO 
NEW LOCATION 

The Standard Film Exchange completed 
moving this week into larger quarters at 
113 West Eighteenth Street, one door 
west of its former location. The com- 
pany's business is expanding, and more 
space was needed for its operations, ac- 
cording to Frank J. Warren, general 
manager. 

Mr. Warren is easily the ranking tilm 
man in Kansas City in point of years in 
the game. He has owned and managed 
the Standard exchange here for more 
than ten years. 



October 17, 1925 

F. B. O. Has Eight Short 
Subjects for November 



November will see the release of eight 
short subjects by Film Booking Offices. 

"A Ton of Fun in a Beauty Parlor", a 
Standard Fat Men comedy, and a Bray 
Cartoon, as yet untitled, will be released 
November 1. 

On November S the fifth episode of 
"The Adventures of Mazie" will be dis- 
tributed. 

The sixth Bray cartoon and "Hold 
Tight", a two-reel Blue Ribbon comedy, 
will be released November 15. 

The sixth episode of the Mazie series 
will be ready for exhibitors November 
22. 

Another Standard Fat Men comedy, fis 
yet untitled and a Bray cartoon will be 
released November 29. 



THE REEL J OURNAL 

"PHANTOM OF THE OPERA" CAM- 
PAIGN GOING STRONG. 

"The Phantom of the Opera" exploita- 
tion campaign being carried out by Bob 
Gary, Universal exploiteer, with head- 
quarters at the Kansas City office, is 
rapidly increasing in variety and quan- 
tity of stunts arranged. 

A recent development is the announce- 
ment by Glenn Dickenson of Lawrence, 
Kans., of his plan to spend a large sum 
of money to exploit "The Phantom." 

In addition to the many newspapers iti 
various cities in this territory which will 
carry the story in serial form of this 
Universal Lon Chaney feature, Mr. Gary 
has announced that the Kansas City Star 
will print an 8,000 word version of the 
--.lory Sunday, October 25. 



Page Eleven 

Balaban & Katz Still 
F. N. Franchise Holder 

Balaban & Katz's long-standing affilia- 
tion with First National Pictures, Inc., 
will in no way be altered by the recent 
deal between Famous Players-Lasky and 
Balaban & Katz, according to a telegram 
received by all First National original 
franchise holders from Sam Katz. 

The telegram states that Balaban & 
Katz will remain the original franchise 
holder of First National with intentions 
to contribute in the future as in the past 
to the cont : nued development and suc- 
cess of First National. 



M.-G.-M. PICTURE BREAKS RECORD 
AT DETROIT. 

All attendance records have been broken 
at the Madison Theatre, Detroit, Mich., 
by the Metro-Goldwyn-Mayer production, 
"Never the Twain Shall Meet." It is re- 
ported that the second week has opened 
to bigger business than the first and the 
management is planning to bold the film 
for a third week. 



"PONY EXPRESS" IN TIE-UP WITH 
OVERLAND CAR. 

Rotogravures have been distributed in 
a tie-up featuring the Paramount pro- 
duction, "The Pony Express" and the 
Overland motor car. 50,000 of the 
"rotos" have been sent out from Kansas 
City and 10,000 from St. Joseph. Earl 
Cunningham, Paramount exploitation rep- 
resentative, with headquarters at the 
Kansas City office, arranged for the dis- 
tribution of these advertisements. 



SEND IN 

YOUR R ^v.oFFICE 

REPORTS 





OF THE 

FAMOUS 

AND TREMENDOUSLY 

POPULAR. 




FROM THE PEN 
OF THE CELEBRATED 

WALTER^ 
LAWTZ, 1 



You Can Get 'Em From 

F. B. O. 



The new Bray Cartoons (Combination pen and ink and straight 
photographic etfect) are a tremendous hit. 

There are 26 of them, 1 reel each. Brand new novel ideas In 
up to the minute stuff that will go over like a house afire in every 
theatre in the land, big; or small. 

SEE these new Bray Cartoons. Match 'em alongside of any- 
thing in the business. You'll book the Brays and when you DO 
book 'em — don't fail to boost 'em in you advertising. See your 
nearest F. B. O. Exchange or speak to the F. B. O. salesman who 
calls on you, and DO IT NOW. Don't let these crackerjack busi- 
ness builders get away from you. 

FILM BOOKING OFFICES OF AMERICA, INC. 

12" So. Hudson, Oklahoma City, Okla. Snoner Hide, Kansas City, Mo. 
ISO Union Ave., Memphin. Tenn. S312 Olive Street. St. Loun., Mo. 



Page Twelve 

Warners Finish 25; 
Plan 1926-27 Schedule 



Twenty-five productions of the forty 
comprising Warner Bros.' 1925-26 
schedule already have been completed, 
although the first official release on the 
program was less than a month ago, and 
with only fifteen pictures remaining to 
be made, twelve are under way. This 
record puts Warner Bros, so well ad- 
vanced with their 1925-26 work that they 
are already planning next year's 
schedule. 

H. M. Warner, who returned to New 
York from Los Angeles this week, has 
announced that Warners' program for 
the coming season will be headed by 
six super-specials, all of which will be 
pictures of the $2.00 admittance class. 



THE REEL JOURNAL 

A. E. Jarboe Lauds 

"The Iron Horse" 

"I want to state 'The Iron Horse' is 
the biggest and best production that I 
have ever played, bar none," is the 
declaration of A. E. Jarboe of the Royal 
Theatre, Cameron, Mo., in a letter to 
M. A. Levy, manager of the Kansas 
City exchange of Fox Film Corporation. 



October 17, 1925 



"Midshipman" Inspires 
Song of Same Name 

"The Midshipman", a Metro-Goldwyn- 
Mayer production, starring Ramon No- 
varro, has been the inspiration of Ted 
Barron to write a popular song with the 
same name as the picture. Vincent Lo- 
pez is going to broadcast the song from 
station WEAF. 



The Master 
Line- Up 

Showmen of long experience hav 
selected these productions for the 
season of 1925-1926. 

They are founded on merit and 
dedicated to profit. 



Here they are: 



8 



Bernarr McFadden 

True Story Productions 



3 



Principal Pictures Corp. 

Productions 



NOW BOOKING 



Enterprise Dist. Corp. 



115 W. 18th St. 



Bob Withers, Mgri, 



Kansas City, Mo. 



Equipment News 



The new Legion Theatre at Oberlin, 
Kas., was opened October 9. H. S. 
Beardsley is the new owner. Simplex 
equipment was supplied by the Yale 
Theatre Supply Company. 



C. H. Badger of the Stebbins Picture 
Supply Company, reports the sale of 
more than 50 of the new type De Vry 
Portable Projectors during the first nine 
months of 1925. The new improvement 
in which any size film may be run, is 
proving to be a big drawing card, he 
declared. 



Charles Pirkey, who has bought the 
theatre at Robinson, Kas., from G. L. 
Rugg, has installed new Simplex equip- 
ment, according to J. H. Toler of the 
Yale Theatre Supply Company. 



Apparently the management of the 
Newman Theatre, Kansas City's leading 
first run picture palace, values the word 
Wurlitzer as a musical drawing card. 
This week, the old organ was removed 
to make way for a monster new Wur- 
litzer organ. So the management took 
the opportunity to turn an apology into 
an advertisement in flashing on the 
screen the announcement that the new 
Wurlitzer Organ would be installed 
within a few weeks, and asking the in- 
dulgence of the audience in the piano 
accompaniment. 



IK 

Ask Any Exhibitor 

| WHO'S BOUGHT-" 
| THE NEW 

|RE PRODU C O 

PLAYER PIPE ORGAN 

, $2150 j $300 Down 
Installed 1$15 Weekly 

J White for "trade-in" offer on your 
old organ. 

J. W. JENKINS SONS 
1 MUSIC CO. 

j KANSAS CITY, MO. 

^i;iiiiiiiiiiiiiiiiiiiiimiiii]iiiiiiiiiiiiiiiiiii[!iiiii!iiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiii:iiiiiiii 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kamai City, Mo. 



340 Douglas Bldg. 
Lot Angeles, Calif. 



Send your ad to The Reel 
Journal's "Clearing House" Dept. 
today. Only 2 cents a word per 
issue to reach 2,000 theatre owners 
of the Southwest! 



October 17, 1925 



THE REEL JOURNAL 



Page Thirteen 




LOUIS 

FILM MARKET 




New $2,000,000 House 
to Be Opened Soon 

The $2,000,000 St. Louis Theatre, Grand 
boulevard at Morgan street the grand 
opening of which has been delayed from 
time to time, is scheduled to throw open 
its doors within a very short time now 
according to the latest advices. 

The building was erected by the Met- 
ropolitan Theatres Corporation, of which 
David Sommers is president. Sam Koplar, 
vice-president; Emil S. Strauss, treas- 
urer, and Lambert E. Walther director. 
It will seat 4,200 persons. 

Several months ago the theatre was 
leased to the Orpheum circuit and will 
be used as a combination vaudeville and 
picture house. It adjoins the Grand Cen- 
tral Theatre, owned by Skouras Broth- 
ers Enterprises, while but across Lucas 
avenue is the Missouri Theatre, owned 
by Paramount and Balaban & Katz. 

Walther is also a director in the St. 
Louis Amusement Company, controlled 
by Skouras Brothers and Harry Koplar. 



SKOURAS LEASES KING BEE. 

The King Bee Theatre, 1710' North 
Jefferson avenue, St. Louis, for many 
ye?rs operated by Mike Nash, pioneer 
St. Louis motion picture exhibitor, has 
been taken under a 10-year lease by the 
King Bee Amusement Company, con- 
trolled by George P. Skouras. 

The new management has already taken 
charge of the King Bee, which has 1,291 
seats with an adjoining airdome seating 
1,300 persons. It is said that Nash re- 
ceived a very attractive proposition to 
lease his theatre and airdome and finally 
consented. 

Associated with Skouras in the man- 
agement of the King Bee is P. E. K. 
Collins, who is well known throughout 
the St. Louis territory as an exhibitor 
and salesman. 

The acquisition of the King Bee in- 
creases the string of houses in which 
George Skouras is the principal owner or 
largely interested to eight while he books 
for three additional houses at present. 




"Motion pictures for children are as 
essential as books for children," said 
Airs. Ida Bretzfelder, president of the St. 
Louis Motion Picture Council, in endors- 
ing the Missouri Theatre's Saturday 
morning shows for children of St. Louis. 

"Our council has been urging the show- 
ing of programs especially for children 
for some time," Mrs. Bertzfelder contin- 
ued. "The inauguration of the Hays Sat- 
urday morning movies at the Missouri 
will be watched with interest, particu- 
larly by St. Louis mothers, who realize 
the tremendous influence of the moving 
picture on youthful minds and morals. It 
is a gratifying response on the part of 
the producer to the insistent demand for 
programs suitable for boy and girl audi- 
ences. 

"We must definitely feel that the av- 
erage feature film for adults is unsuited 
for juvenile entertainment, and are con- 
fident that a certain measure of youthful 
crime and delinquency is traceable to 
over-stimulation of childish minds by un- 
wholesome pictures." 

The council was formed several years 
ago to sponsor the cause of good movies 
in St. Louis by publicity and patronage 
and through cooperation with producers. 
In May, 1925. the council sponsored a 
three weeks run of "Nanook of the 
Norlh" at the Pershing Theatre with 
much success. 



$1,000,000 Theatre and 
Apt. Bldg. Planned 



Plans for a $1,000,000 theatre and part- 
ment building to be erected at Gravois 
and Ellenwood avenues, St. Louis, Mo., 
have been placed before the St. Louis 
Board of Aldermen by Ruport & Levine, 
Chicago architects. The owners desire 
the vacation of an alley to permit the 
erection of the house. 

The new theatre will seat 3,800 and 
front 137 feet on Gravois avenue by 169 
feet on Ellenwood. Six hundred feet of 
land nearby has been obtained for the 
apartment. 

Reuben Levine of Chicago is the owner 
of the new project. He has stated that 
St. Louis theatre men will handle the 
theatre when it is completed. 




Council Endorses 

Children's Shows 



T. W. Sharp of Little Rock, Ark., has 
awarded the contracts on his new thea- 
tre to be erected at 620 Beech street. 
Jenkins & Apple, 215 West Second street 
Little Rock, are the contractors. It will 
be a two-story house 44 by 140 and will 
cost about $50,000. 



BRIGHT BITS 

and 

NEWSY NOTES 



The Arsenal Theatre, Grand boulevard 
at Arsenal street, St. Louis Mo., plans to 
erect a handsome steel canopy in front 
of the house. It commands South Grand 
boulevard for many blocks. The St. 
Louis Amusement Company are the 
owners. 

The Jonesboro Amusement Company, 
Jonesboro, Ark., will soon take bids on a 
$100,000 motion picture and vaudeville 
theatre to be erected at Church and Mon- 
roe streets. 

The house will be 75 by 120 feet and 
of steel, stone, concrete and terra cotta 
construction. N. J. Wolport is the archi- 
tect. 



Tony Sudekua, president of the Cres- 
cent Amusement Company, Nashville, 
Tenn., has had plans prepared for a $50,- 
000 theatre for Shelbyville, Tenn. It will 
be erected on the site of the present 
opera house. 



"Dad" Slocum, who recently resigned 
from the local Pathe organization, has 
joined Producers Distributing Corpora- 
tion and been assigned to the Southern 
Illinois, Kentucky and Tennessee terri- 
tory. He replaces W. S. Haynes, who 
moves up to the Northern Illinois terri- 
tory. Bill Sheridan, who formerly trav- 
elled Northern Illinois for Producers, has 
resigned. He has not announced his new 
connections. 



The Columbia Theatre at Sixth and 
St. Charles street and the adjoining 
Strand Theatre will be demolished short- 
ly to make w-ay for a four-story build- 
ing for the McCr° r y Stores Corporation 
of New York. The company recently ob- 
tained a 99-vear lease on the property 
at an annual" rental of $110,000. The fee 
is owned by the Columbia Theatre Com- 
pany and the Supreme Realty Company 
controlled by Frank Tate and Charley 
Cells. 



Visitors to St. Louis the past week in- 
cluded J. Barnes of Lawrenceville and 
Ridgeway 111.; L. Jarowsky, Lincoln 
Theatre, Paris, 111., and Jim Reillv, Alton, 
111. 



Jack O'Neil, formerly city salesman for 
Pathe. has resigned. His place will be 
filled by Andy Deitz and H. Stahler. 
Stabler formerly was at Indianapolis. 



Page Fourteen 



THE REEL JOURNAL 



October 17, 1925 




ENTERPRISE. 
Coyote Fangs, Jack Perrin.-Sure was 

a real western. Pleased every one. bull 
of action and lots of pep from start to 
finish Condition of print, extra good.— 
A. T. Baber, Shafer Theatre, Edgerton, 

' Dynamite Dan, Kenneth McDonald- 
A No 1 good subject. Kept the audi- 
ence interested the entire performance. 
Film in good condition Well pleased 
with this subject.— Mts. W. H. Scheidel, 
Lindel Theatre, Mulvane, Kas. 

The Lone fighter, j. a. Warner.- 
Good program picture. Played to good 
business. Condition of print, good.— b. 
A. Robison, Whiteway Theatre, LeKoy, 

Kas. „ . . 

Desert Madness, Jack Perrin.— A very 
pleasing western picture, good clean ac- 
tion and plenty of it. Has excellent cast 
and well directed. Story is good, better 
than average western in every respect. 
Print in good condition.— F. E. Ritter, 
Penn Valley Theatre, Kansas City, Mo. 
FILM BOOKING OFFICES. 

That Devil Quemado, Fred Thomson.— 
A real picture with Fred Thomson and 
Silver King doing their stuff.— S. C. 
Andrews, Olathe, Kas. 

Girl of the Limberlost.— Went over 
big. Gene Stratton- Porter novel very 
good— S. C. Andrews, Olathe, Kas. 

Laughing at Danger, Richard Tal- 
madge.— A real 100 per cent entertaining 
p.cture. Talmadge at his best.— S. C. 
Andrews, Olathe, Kas. 

Breed of the Border, Lefty Flynn— A 
really entertaining picture. Lots of ac- 
tion and comedy.— S. C. Andrews, Olathe, 

Bandit's Baby, Fred Thomson.— Thom- 
son and Silver King deserve great 
praise for giving the screen this pic- 
ture. A real entertaining picture. The 
horse in this picture does wonderful 
ture very entertaining. — S. C. Andrews, 
Olathe, Kas. 

Thundering Hoofs, Fred Thomson.— 
Thomson and Silver King score in this 
one, a real hit.— S. C. Andrews, Olathe, 
Kas. 

Silk Stocking Sal, Evelyn Brent — 
Evelyn Brent is a real fine star. Pic- 
ture very entertaining. — S. C. Andrews, 
Olathe, Kas. 

FIRST NATIONAL. 

Girl of the Golden West— Drew them 
in better than the general run of pictures. 
The name brought them in and the pic- 
ture gave satisfaction. Print and adver- 
tising good.— A. Stabaugli. Star, Sumner. 
Mo. 

Girl in the Limousine, Larry Semon. — 
This is a real comedy drama that sure 
pleased here. Should please anywhere. 
Lots of action in it. Print good. Ad- 
vertising fair. — W. F. Denney, Electric. 
Lowry City, Mo. 

Why Men Leave Home, Lewis Stone 
Good picture. — G. G. Lutz, Art. Cawker 
City, Kas. 



Knockout, Milton Sills.— Good picture. 
Print and advertising good— F. O. Wil- 
liams. Electric, St. Joseph, Mo. 

Painted People, Colleen Moore.— Good 
picture showing false pretentious nature 
well society people. Colleen Moon 
very good in her part as a live wire 
youngster and impersonator. Pleased 
everybody.— J. H. Tharp, Crescent, Chero- 
kee. Kas. 

The Half Breed.— Was a good picture, 
we showed it to a well satisfied house — 
Amy Catlett, Cozy, Granby, Mo. 

Knockout, Milton Sills.— Exceptionally 
good. Print and advertising good.— J. R. 
Burford, Burford, Arkansas City, Kas. 

When a Man's a Man, John Bowers — 
Pleased nearly all. Advertise this, it will 
pay. Film in ' good condition. Follows 
the book good.— S. D. Hyter, Kansas, 
Kiowa, Kas. 

Idle Tongues, Percy Marmount.— Was 
liked by our patrons. Print fair. Ad- 
vertisement good. — Strand, Chillicothe, 
Mo. 

Within the Law, Norma Talmadge. — 
Pleased 100% here. Print and advertise- 
ment good. — A. J. Sexton, Opera House, 
Fontana, Kas. 

When a Man's a Man, John Bowers. — 
One of the best pictures that we have 
run. An interesting story good action, 
comedv and thrills. Print good. Ad- 
vertising O. K.— Will F. Taddiken, Elite, 
Morganville, Mo. 

Boy O' Mine, Ben Alexander. — A very 
good picture. Pleased 90%. Business 
fair. Print good. — Wm. McElroy, Idle 
Hour, Fowler, Kas. 

Jealous Husbands. — A real good show. 
Every body well pleased. Print and ad- 
vertising good. — L. R. Richolson, Para- 
mount, Lucas, Kas. 

The Lady Who Lied, Lewis Stone. — A 
very fine picture with good acting and 
beautiful settings. Best picture of its 
kind seen yet. Good crowd. Print and 
advertising good. — Fred P. Osborn, 
Crooks, Howard, Kas. 

Necessary Evil, Ben Lyon. — Very good 
picture and liked by all. Ben Lyon and 
Viola Dana favorites here. Fair crowd 
despite a rainy night. Print and Adver- 
tising good. — Fred P. Osborn, Osborn, 
Crooks, Howard, Kas. 

The Only Woman, Norma Talmadge. — 
A very fine picture. Many people re- 
marked about it when leaving. Liked by 
everyone. Plenty of thrills and superb 
acting. Good crowd. Print and advertis- 
ing good.— Fred P. Osborn, Crooks, 
lb i ward, Kas. 

Her Sister from Paris, Constance Tal- 
madge. Excellent summer attraction, a 
howling delight to a well filled house. 
It's one that brought down the house with 
laughter. Print excellent.— H. J. Thacher, 
\hilcne, Kas. 

FOX. 
The Wheel, Harrison Ford. — Not even 
a fair program picture.— L. Brueninger, 
Cozy, Topeka, Kas. 



Kentucky Pride.— A so-called Fox spe- 
cial gone wrong. Not worth running. 
\\ ill not get by if your audience is one 
hit particular.— L. Brueninger, Cozy, To- 
peka Kas. 

METRO-GOLD WYN. 
Dixie Handicap, Claire Windsor, Frank 
Keenan, Lloyd hughes.— Extra good race 
picture with plenty of comedy. Pleased 
majority.— H. V. Ritter, McDonald, Mc- 
Donald, Kas. 

MIDWEST. 
Silent Pal, Louise Fazenda and Charles 
Murray.— This is a dandy good show. A 
credit to any house to show this pic- 
ture Condition of print and accessories 
good.— R. A. Gaston, Standard theatre, 
Mankato, Kas. 

Night Ship.— Small crowd. Fairly well 
enjoyed; no adverse comment; some 
favorable but not enthusiastic. Condi- 
tion of print excellent. Advertising ac- 
cessories O. K.— E. P. Fisher, peoples, 
Pleasant Hill, Mo. 

Super Speed, Keed Howes.— Good pic- 
ture. Interest. ng stunts ot Keed Howes 
m athletics, bast auto racing on road 
and track, but nothing unusual. x\ice 
girl and story. Condition of print and 
accessories O. K— J. H. i'harp, Crescent, 
Lherokee, Kas. 

Girls Men Forget.— A very good pic- 
ture. Pleased about 85 per cent ot my 
patrons. Condition of print good. Ad- 
vertising accessories lair.— Joe Buck, 
Crystal Theatre, Osborne, Kas. 

ihe Snob Buster.— beemed to please 
the people very well. Cond.tion of print 
good.— A. E. Elliott, New Lewis, Inde- 
pendence, Mo. 

PATHE. 
Black Cyclone, Rex— One of the best 
pictures on the mar K et. Will please 99 
per cent. It is really a big hit at the 
1, ,,x-office. Book it.— W. A. Doerschlag, 
Strand, Ransom, Kas. 

PARAMOUNT. 
Ten Commandments, Rod La Roque, 
Richard Dix, Theodore Roberts, Leatrice 
j oy _just got through running this pic- 
ture. Did nice business. Didn't get the 
kids or young people like I d.d with "The 
Covered Wagon" but got the old folks — 
Geo. Leathers, Strand, Mt. Vernon, Mo. 
UNIVERSAL. 
Signal Tower, Virginia Valli.— Good 
picture.— Geo. Leathers, Strand, Mt. Ver- 
non, Mo. 

WARNER-VITAGRAPH. 
Conductor 1492, Johnny Hines. — This is 
a crackerjack comedy. Good anywhere. 
Film in good condition. — Harris Opera 
House, Harris, Mo. 

Ranger of Big Pines, Kenneth Harlan. 
— This is a good action picture with 
plenty of interesting thrills. Anyone ask- 
ing for an action out-of-door picture 
would be pleased with this one. — Harris 
Opera House, Harris, Mo. 

Redeeming Sin, Nazimova. — This was a 
good picture. Film in good condition. — 
( larance Stevens. Amusu, Archie, Mo. 




October 17, 1925 



THE REEL JOURNAL 



Page Fifteen 



THE 

SELLS 



H Two cents per 

g word payable in 

s advance. No ads 

y accepted for 1ms 

9 than 50c. 

tii.nlllll 



At Liberty — Operator, G years on any 
make equipment. Married and reliable. 
Sober. Guarantee .satisfaction. Law- 

rence Hand, 44'Z 51st Avenue, West Allis. 
Wise. Clt-10-10 

WANTED: — To buy fifty to sixty pair 
Union Hardware steel rollers, ball bear- 
ing, extension skates, E. E. Uivinia, 
Breekenridge, Mo. Plt-10-17 

FOH SALE — He Franne motion picture 
camera with pan and tilt tripod, three 
four hundred foot magazines. Eine con- 
dition. $165.00. Veruer Hicks, Olney. 
Illinois. P2t-10-24 

\% ..u.eti io wuy or trade a rooming 
house, fully occupied, ana barber shop xor 
picture saow or a or lease, A. A. Murphy, 
UOa Seneca St., St. Joseph, Mo. lMt-lu-17 



CLEARING HOUSE 



inn 



Violinist and Pianist at liberty. Man 
and wife. Both professionals. Cut pic- 
tures perfectly. Large library music. 
Go anywhere. — H. Wheeler, Box -31, Lake 
City ,ii»va l'lt. 10-17. 

BETTER HURRY! 

Two (D-Model) Motiogrnpli projectors 
with motor eciuiiiment and arc lamp 
houses, each $-1,5.00. 

Two (6-A) rowers projectors with motor 
equipment and arc lamp houses, each 

s-.-so.oo. 

Two (1-A) model Motiogrnph jirojectors 
w.th arc lauip houses and motor equip- 
ment, each $17.*>.U0. 

Two (GE) Mngda equipment units, 
slightly used, real bargains at $145.00 
each* 

One practically new Brinkert spotlight, 
$0—50. 

THIS RENEWED EQUIPMENT ON 
SPECIAL SALE. 

STEBB1NS PICTURE SUPPLY CO. 
10th & Wyandotte Kansas City, Mo. 

One new Burwood motion picture pro- 
jector, semi-portable, was $:t50, for quick 
sale, $2^5.00 STEBBINS PICTURE SUP- 
PLY CO., l«th and Wyandotte, Kansas 
City, Mo. 

ELECTRIC SIGN. 
IT'S NEW: The Lustrollte moving pic- 
ture theatre sign. The greatest change- 
able letter electric announcement sign 
ever offered. Just think! A three line 
double face, all metal sign, white opal 
glass letter, complete letter assortment 
included, price $300.00. Easy terms which 
allow sign to pay for itself. Get our de- 
scriptive matter at once. CLARK 
BROTHERS SIGN CO., Manufacturers of 
LUSTROLITE ELECTRIC SIGNS, Fourth 
Street. between Western and Gaines, 
Davenport. Iowa. C3H0-24 

FILM SLIDES — $1.50! 
The genuine USSCO typewriter film 
slides, complete set of 30, special at $1.50 

STEBBINS PICTURE SUPPLY CO. 
19th & Wyandotte Kansas City. Mo. 

FOR SALE 

Picture show, 2.000 Missouri town: 325 
seats; 2 Powers. 4 exhaust fans, complete; 

owing to sickness. $2,500 cash Box 410. 

Care Reel Journal. Pzt 

THEATRE SEATS WANTED 
Want 1,500 used opera chairs; will pay 
cash for seats in good condition. What 
have you? Send full particulars and de- 
scription for quick action, also state price. 
Boy 14. care The Reel Journal. Ctf 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO.. 
1114 McGEE ST., K. C, MO. Ha 7735 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles. 



BUYS 



Rates for other 
■paces furnished 
on request. 



For Sale — Powers portable machine, 
steel booth atid electric sign. All in a 
number 1 condition and priced right. For 
particulars write Lawrence Hubert. 
YYanicgo, Kans. P2t-10-24 



USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
und hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Box. J. F- care The R eel Journal Ctf. 

THEATRE BUILDING AND EQUIPMENT 
FOR SALE 
Building with 5 OilO feet of floor space, 
arranged for Hotel, Theatre and store. 
Equipment consists of (6-A) Powers, 
Fans, Piano, Screen, Seats, etc., and new 
1,500 watt ele.tr.c plant. Located small 
town. Big territory with wonderful 
show possibilities. 1,500 to 2,000 avail- 
able patrons. Never showed to unprofit- 
able house. Other business prevents per- 
sonal attention. For quick sale $1,500.00 
cash, $1,500 your terms or trade takes 
all. Write me. I can prove to you it is 
a "Little Gold Mine". Would consider 

turning you paying insurance business 

W. A. Hawkins, Owner, Pollock, Mo. 

P2t, 10-24. ia a 

Have you our latest price list on 
"Phelco Carbons"? Save by using Our 
Carbons, the best on the market. SO per 
cent of the theatres are now using these 
carbons. A. C. and D. C. Expert Repair- 
ing on Projectors. Baird Projector, 
Raven Screens and Holmes Portable Pro- 
jector. W. TROUT THEATRE SUPPLY, 
Enid, Okla. ctf 

SALESMAN WANTED. 

Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory. 
Every business house a piospeet. Any one 
who will work can make good salary. A 
bonanza for a good salesman. Apply in 
person to The 1. S. Sl.de Co., 14 E. 8th 
St., Kansas City, Mo. — Ctf. 

Guaranteed: % HP., 110-volt, 00 cycle, 
single phase, used motors with pulley, at 
$7.50 each. Also brand new % HP., 110- 
volt, Westinghouse make at $13.75 each. 
Brand new 1 KW Westinghouse, 32 Volt, 
1150 speed, light and power generators 
at $48.00 each. i5% cash, balance C. O. 
D. We have special prices on 32 volt 
motors. We repair and rewind eleetric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Duluth, Minn. 

Ctf-10-3 



Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONALE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 
\ Press / 

19th and Wyandotte Streets 
Kansas City - Missouri 



_isa$.City x 
Engravings 

Colorplate Co 

Stand Walnut - Kansas Gtr 

Main 4707 

Halftones Color Plates 
Zinc Etchings; 

^on timers*.. 



(*%m'ai/-fk\«kr 






Everything for Band and Orchestra 



Buescher Band Instruments, Vega Banjos, Ludwig Drums 

and Traps, Deagen Bells and Xylophones, Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate. 
BAND AND ORCHESTRA MUSIC 

Latest Popular, also Fischer, Schirmer, Barnhouse, Fillmore, 

etc. Sample Parts, Catalogs and Musical Booster 

Magazine sent FREE. 

CRAWFORD-RUTAN CO. k^aTcity^moV 



siMwraissi 

VH1S3H3HO 

aNvgNva 

Jpoivng 



STOCK 
ROLL 



TICKETS 

PRICE 60c PER ROLL f^lH CASH WITH ORDER 

IN STOCK READY FOR SHIPMENT SAME DAY ORDER IS RECEIVED 
READING: 5c. 10c, ISc, 20c. 2Sc, 30c, 35c, 40c, SOc and "ADMIT ONE" 

BEST GRADE ROLL TICKET, tin. x 2ln. 2000 TICKETS PER ROLL. GUARANTEED CORRECT. 

Write for Prices and Samples of Special Printed Roll and Folded Tickets. 

UNITED STATES TICKET CO,, 



FORT SMITH, 
ARKANSAS 



THE GREATEST TOPIC IN AMERICA TODAY! 



-MORE ACTION -MORE LAUGHS -MORE ROMANCE- 




WARNER BR(K 

' . Classics of the Screen *^ 



BV 20 FAMOUS AUTHORS 



A Collier Magazine Story -- 

A Novel- 

Now a serial in 450 daily newspapers 

Written by 

These Twenty Authors 



Robert Gordon Anderson 

Bernice Brown 

George Barr McCutcheon 

H. C. Witwer 

George Agnew Chamberlain 

Dorothy Parker 

George Palmer Putnam 



Louis Bromfield 
Elsie Janis 
Rube Goldberg 
Meade Minnigerode 
Wallace Irwin 
Carolyn Wells 
John V. A. Weaver 



Ed Streeter 
Sophie Kerr 
Kermit Roosevelt 
Frank Craven 
Gerald Mygatt 
Alexander Woollcott 



And the Cast: 

MARIE PREVOST, KENNETH HARLAN, LOUISE FAZENDA, 
JOHN ROCHE, WALTER LONG 

IT'S YOURS FOR TREMENDOUS EXPLOITATION! 

WARNER BRQC 



ST. LOUIS 

3312 Lindell Blvd. 



Classics of the Screen 



In Answering Advertisements rlease Mention "THE HEEL JOURNAL." 



KANSAS CITY 
19th & Wyandotte 




OH, BOY, LOOK AT THOSE TITLES AND STARS 

Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
W. A. Epperson, >li;r. 




St. Lonls — 3316 Olive St. 
T. G. Meyers, Mgr. 



OCTOBER 24, 1925 

Published Every Saturday by 
REEL JOURNAL PUB. CO. 



$2 
a Year 



_— 



F. BO. has the winners for you 



m 



"The Keeper 



of 
the 



Bees" 



BY GENE STRATTON PORTER 

PLAYS 



The Palace Theatre 
Wichita, Kansas 

ONE WEEK 

Starting Nov. 23rd 

Ifs an F. B. 0. Gold Bond! 



F. B. O.'S GOLD BOND SPECIALS. 

Drusilla With a Million The Last Edition Happiness 

If Marriage Fails When Love Grows Cold The Midnight Flyer 

Parisian Nights A Poor Girl's Romance Isle of Retribution 

Keeper of the Bees Flaming Waters The Futurity Winner 






Film Booking Offices 

Snower Bide.. Kansas City, Mo. 127 S. Hudson, Oklahoma City, Oki'i 

IWia Olive Street. St. Louis, Mo. 230 Union Ave., Memphis, Tenn. ifl 



a 



Trade with F.B.O. and prospe 



THE REEL JOURNAL Page Three 



* 



♦ 

* 
* 



* 
* 



--talking pictures/ 



HE situation has changed! We have pre-released or 



^\ctrc^o/divt//j^\sc/er 



^The Talk of the Industry 



* 
* 

* 



THREE months ago, when we started to sell our 1925-26 * 

product all we had to offer as evidence of our meriting £ 

the exhibitors' consideration (beside our record of last % 

year), was a wonderful publication announcing our forth- % 

coming releases and conversation which for the most part % 

was the usual sales talk that had been fired at the theatre * 
owners for these many years. 






TL_ 
released twelve (12) pictures and instead of our doing | 
the talking now — * 



The pictures are doing the talking!! % 

* 
* 

EXHIBITORS who bought and have run the product as * 

well as those whom the product is being run in opposi- * 

tion to have and are actually making Metro-Goldwyn- | 

Mayer "The Talk of the Industry." | 

The public, too, has picked it up! ':; 

* 

The public. demands pictures to be talked about and % 
Metro-Goldwyn-Mayer supplies them. £ 

t 
NO WONDER | 



* 



* 

* * 

* * 
% is | 



* 

* * 

* * 



* 

* 

* J. E. FLYNN | 

*■ District Manager, 

*♦* 

St. Louis. 

I C. E. GREGORY W ' B ' SCULLY | 

% Resident Manager, Resident Manager, * 

,| 1706 Wvandotte, 3328 Olive St., | 

'I Kansas City, Mo. St - Louis - Ma * 

* * 



Page Four 



THE REEL JOURNAL 



October 24, 1925 



A Sixty- 
Mile- 
a-Minute 
Comedy 



Here go all f 
Smileage f 
records • 



Monte Blue 

PdtsyRuthMiller 




MBNER BROS 

Classics of the Screen **% 



Fred Esmelton 
Lincoln Stedman 
Charles Conklin 
Tom Mc Cuire 
William Lowery 

From the Xovei Directed by E Y 1 e C. Ke n t Oil 

Scenario by Edward T. Lowe, Jr. 



by 

CRECORY ROGERS 



ST. LOUIS 

3312 Lindell Blvd. 



In Answering; Advertisements Please Mention "THE REEL JOURNAL.' 



KANSAS CITY 
19th and Wyandotte 



October 24, 1925 THE REEL JOURNAL Page Five 

DECEMBER ExhlbltOrS DECEMBER 

1 to 31, 1925 fcl U* U f 1 to 31, 1925 



Month 



When the Producers Distributing Corporation 
made the announcement of its new product some 
months ago, it made certain pledges to the exhibitors 
of this section, regarding fair dealings and support for 
their cause of independence. 

But, in the last analysis, we feel that the exhibitor 
is deserving of some greater support than good in- 
tentions. We take pleasure in announcing that we 
have completed an arrangement with the officials of 
the M. P. T. 0. of Kansas and Missouri, whereby that 
organization is to obtain a share of the receipts from 
playing dates in December. This month has been 
designated as "EXHIBITOR'S MONTH." 

The funds obtained from this source will be used 
in fighting unfair legislation, and in furthering the 
many interests of the exhibitors of this section. 

It was only after due consideration that the M. P. 
T. 0. of Kansas and Missouri have deemed it wise to 
recommend our 1925-26 product. After weighing the 
value of the stars, the directors, the many splendid 
stories, they feel that they can conscientiously do so. 

We feel that December, EXHIBITOR'S MONTH, 
presents a double opportunity for service, wherein the 
exhibitors of this section may serve themselves, and at 
the same time offer support to the organization which 
has more fully than any other carried forward the 
fight for better dealings within the industry. 

Signed, C. A. SCHULTZ, 

Branch Manager. 

Approved by R. R. BIECHELE, President, 

M. P. T. 0. Kansas-Missouri 



PRODUCERS DIST. CORP. 



KANSAS CITY EXCHANGE 



In Answering Advertisements Please Mention "THE REEL JOURNAL. 1 



Page Six 



THE REEL JOURNAL 



October 24, 1925 




Kansas City Agog 
First Run Plans. 



In 



R. S. Ballantyne, New 

Pathe District Chief 



Si 




BEN SHLYEN 

Publisher and Editor 

C. C. Tucker. Aav. Mgr. 

Circulating in Missouri. 
Kansas. No. Oklahoma 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL, JOURNAL 

PUBLISHING CO. 
Manufacturer* Eichanp ^ 

Kansas City, Mo. 



Exhibitor's Week 7 

In the film business, much ado 
is made over the bonds of friend- 
ship. Month after month, the va- 
rious exchanges conduct "friend- 
ship sales months." They are 
held supposedly in honor of this 
and that sales executive who is 
presumably well liked in the ter- 
ritory. 

The exhibitor is asked to show 
his friendship for the exchange 
and the official who's having a 
"birthday month" by contributing 
booking dates. Which is all well 
and good. 

The writer has no intention of 
attacking this form of selling. He 
is one who believes in more per- 
sonal contacts in the industry. 
But why not turn the thing around 
occasionally? 

To that end, why wouldn't it 
be a good stunt to hold an "ex- 
hibitor's week" once in awhile! 
And let all the exchanges co- 
operate with their exhibitors in 
"selling the picture to the pub- 
lic"? Wouldn't this give just op- 
portunity for our exploitation men 
to demonstrate their wares — and 
incidentally make a hit with the 
box office ? 

It seems that friendship should 
be put on a basis, at least, in 
which both parties should par- 
ticipate. But this is just a sug- 
gestion. What do the rest of you 
boys think about it? 



Real estate operators in Kansas City 
were agog this week in speculating over 
the outcome of the first-run theatre situa- 
tion, which is boiling full blast. Accord- 
ing to well-advised sources, several new 
houses of first-run character are in the 
offing. 

A large theatre and office building on 
Thirteenth Street between Grand Avenue 
and McGee street has been tentatively 
planned, while another large house would 
be built on the same thoroughfare be- 
tween Main and Baltimore, if negotiations 
with a large New York producing con- 
cern were concluded. Rumors have it 
that the first-named house would seat 
5,000 persons. 

The southside also has plans aplenty 
in the boiling pot. The J. C. Nichols 
interests are planning a large theatre of 
Spanish design for the Country Club 
Plaza, 47th and Millcreek boulevard; a 
theatre is under construction at 38th and 
Main streets, and the Warwick Theatre 
is to be rebuilt and enlarged. 

Tt is predicted that several large deals 
which may affect Kansas City's first run 
situation materially may be concluded be- 
fore spring. 



"Little Annie Rooney" 
Takes Liberty Records 



"Little Annie Rooney," Mary Pickford's 
first offering to the fans for several 
months, was received in Kansas City in 
its premiere at the Liberty Theatre by 
audiences that set new records for the 
downtown house. With the exception of 
two days, the picture swept all pasT 
records for a single day's performance, 
and took the week's record by a con- 
siderable percentage. 

Sam Carver manager of the Liberty 
Theatre, was so impressed by the success 
of the picture that he forwarded a wire 
to United Artists in which he declared 
that the picture was undoubtedly one of 
the best he had ever seen. "Just give 
me twelve pictures like it each year," 
the wire concluded. 

"Little Annie Roonev" opened in Kan- 
sas City on October 10. It is now in its 
second week. 



R. S. Ballantyne, formerly exchange 
manager at Des Moines, has been named 
district manager of the Pathe organiza- 
tion for the Southern district, according 
to advices received by J. A. Epperson 
this week. Oscar Morgan, former district 
manager, will take over the Dallas office, 
it is understood. 



NAZIMOVA PASSES THROUGH K. 
C. ENROUTE TO N. Y. STAGE. 

Transcontinental trains passing through 
the "Heart of America." had film cele- 
brities aplenty among their east-bound 
passengers this week. Alia Nazimova, 
famous Polish actress, passed through on 
a Santa Fe train Monday morning on 
her way to New York where she will ap- 
pear on the stage in the play "Good 
Night." 

Victor McLaglen, interpreter of fight- 
ing roles, and who is one of the leading 
characters in First National's, "Winds of 
Chance," was also a passenger on the 
train. 

Mrs. Buck Jones, wife of the cowboy 
film star, and formerly Odell Osborne of 
the Follies, was another traveler. 



3,200 Exhibitors Using 
U.'s Complete Service 



New York. — Thirty-two hundred ex- 
hibitors, most of them in small towns, 
are using Universal's "Complete Service 
Plan." So successful is the experiment 
that the company is considering a method 
to carry it out indefinitely. 

Lou Metzger, sales director for the 
Service, has just returned from a five 
weeks' trip to exchanges and states hun- 
dreds of small town exhibitors report 
they were able to keep open during the 
summer only by the advantages offered 
by this form of contract, while others 
admitted it has enabled them to make 
money during a time when they expected 
losses. 



LANGAN & WARREN OPEN "FILM 
INN" CAFE. 

The Film Inn, Kansas City's newest 
restaurant in the Film District, 115 West 
18th street, opened today. Jack Langan 
and F. J. Warren, of the Standard Film 
Exchange, and widely known in film cir- 
cles in this section, are the owners. 

The location was formerly occupied by 
"Hollywood," which has opened in new 
quarters across the street. The interior 
has been re-decorated and repainted and 
new fixtures have been installed. The 
cafe will dispense popular priced lunches, 
cigars and tobaccos and soft drinks. 



ROTH LAUNCHES "NAME-THE- 

THEATRE" CONTEST FOR NEW 

HOUSE. 

Leave it to Jack Roth to get the pub- 
licity ! 

This week, the manager of the Isis 
theatre announced in the Kansas City 
newspapers a "name-the-theatre" con- 
test, relating to the new house which his 
company is building at Thirty-Eighth 
and Main streets. The prize to the suc- 
cessful "name" will be $25 in gold and 
a season pass to the theatre. 

The new theatre is to be of Spanish 
architectural design and it was suggested 
that the name conform with the atmos- 
phere of the house. 



F. P. L. SALES HERE SET NEW 
RECORDS, BLOTCKY SAYS. 

Paramount's Second Greater Forty pic- 
tures have had a wider sale to date in 
the Kansas City territory than any other 
Paramount block of pictures ever re- 
leased in this section during the same 
period of time, Ben Blotcky, Kansas City 
manager for Famous, declared this week. 
He asserted that his office had never en- 
joyed such widespread interest in the 
new product. 



October 24, 1925 



THE REEL JOURNAL 



Page Seven 



Paul Graham Badly Missouri and Ambassador Theatres to F. P. L. 

Hurt in Auto Wreck Under Skouras Management, Is Rumor 



The condition of Paul Graham, an 
employee of N. J. Flynn at his Holly- 
wood Cigar Store, who was very se- 
riously injured early Monday morning 
when the automobile in which he was 
riding went over an embankment, was 
reported to be slightly improved Thurs- 
day morning. Graham regained con- 
sciousness for the first time since the 
accident Wednesday afternoon, but 
shortly after lapsed again into a coma. 
He is suffering from a fractured skull 
and severe body lacerations. 

Graham, with George Stoltz of St. 
Louis, left the Hollywood Cigar Store 
early Monday morning in Stoltz's car. 
Near 49th and Main streets, the driver 
lost control and the motor shot over a 
high bank into the creek. Both had 
lain in the icy water of the creek for 
nearly an hour before they were dis- 
covered by a track walker for the Kan- 
sas City Railways Company. 

Graham was well known in the film 
district here, and had been employed at 
the cigar store for several years. Late 
in the week, it was feared his long ex- 
posure in the water might result in 
pneumonia. 



LUNCHEON FOR FILM MEN HERE 
ATTENDED BY 100. 

More than 100 film men of the Kan- 
sas City distributing offices attended 
the Goodfellowship luncheon held at 
the Ambassador Hotel Roof, Saturday, 
October 17. The purpose of the meet- 
ing was to promote good will between 
the various companies, and to encourage 
selling methods of high standards. Har- 
ry Taylor of Universal was toast master. 

Three district managers were present 
and addressed the group on the im- 
portance of fair dealing and good will 
in the industry. They were Cleve 
Adams, of F. B. O. ; W. E. Truog, of 
Universal, and R. C. LiBeau of Para- 
mount. 

E. C. Rhoden, president of the Kan- 
sas City Film Board of Trade, told of 
the accomplishments of his organiza- 
tion within the past year and of plans 
for the upbuilding of better feeling with- 
in the industry. 

G. F. Novarre, chairman of the credit 
committee of the board, declared that 
credit conditions were never so fa- 
vorable. He asserted that the credit 
plan was functioning 100%. 

The luncheon will be given quarterly. 



BOTSFORD IN NEW JOB. 

A. M. Botsford, for years advertising 
manager of Famous, will take over new 
duties as head of the advertising, pub- 
licity and exploitation department to be 
formed in conjunction with the new thea- 
tre department. 



Mr. Exhibitor: Ask at the Film Exchanges 
(or the 




It's little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put the picture over. 



Pending Deal Would Not Affect Other 
St. Louis Amusement Co. Houses. 



An official announcement that Skouras 
Brothers Enterprises and Famous Play- 
ers-Lasky Corporation have perfected an 
arrangement whereby the Missouri Thea- 
tre and the new Ambassador Theatre 
now under construction at Seventh and 
Locust streets, St. Louis, Mo., will be- 
come Paramount first run houses under 
the management of Skouras Brothers is 
anticipated in St. Louis film circles. 

From a most reliable source it was 
learned that the papers for such a deal 
are now in the hands of attorneys for 
final inspection and it is rumored that 
the signatures needed to make the deal 
binding will be placed on the aforesaid 
dotted line within a week. 

It has been impossible for obvious rea- 
sons to obtain official confirmation of 
the deal involving the Missouri and Am- 
bassador theatres. 

Skouras Bros. Return From N. Y. 

Spyros Skouras and Charles Skouras, 
president and first-vice president of 
Skouras Brothers Enterprises returned 
from New York on Friday evening, Octo- 
ber 16. While in New York, Spyros de- 
nied that the Famous Players or Balaban 
& Katz were negotiating for the purchase 
and control of all the Skouras Brothers 
houses, including the St. Louis Amuse- 
ment Company string of high-class neigh- 
borhood houses. 

Skouras pointed out that Skouras 
Brothers Enterprises hold the First Na- 
tional franchise for the St. Louis terri- 
tory and having many millions of dol- 
lars invested in their houses would enter- 
tain no proposition to sell out. 

From an inside source it was learned 
that the first run arrangement involving 
the Missouri and Ambassador will in no 
way affect the St. Louis Amusement 
Company chain or the other Skouras 
Brothers Enterprises houses, including 
Grand Central, the West End Lyric and 
the Capitol. 

Announce Million Dollar House. 

The St. Louis Amusement Company 
has purchased the Mikado Airdome site 
at the Hamilton and Easton avenues, St. 
Louis, and plan to erect a $1,000,000 thea- 
tre and apartment structure there within 
the next few months. 

The price paid for the ground is said 
to have set a new record for that sec- 
tion of St. Louis. In realty circles it is 
reported that the consideration was ap- 
proximately $135,000. The site fronts\ 
147 feet on Easton avenue by 200 feet on 
Hamilton avenue. 

Spyros Skouras, president of the St. 
Louis Amusement Company, confirmed 
the report and stated that the new thea- 
tre will seat approximately 3.000 persons. 
It will rank with the finest houses in 
the Central West. An architect and en- 
gineer will be selected to prepare plans 
for the house within the next few weeks 
and it is planned to award the construc- 
tion contracts very shortly. 

The new house will become a first 
run theatre for that section of St. Louis 
and will play day and date with the 
Grand Central on many big productions 
very probably. 



"SANTA, C. O. D." 

Maybe Kansas City is going to 
have a new film exchange building. 
At any rate, rumors are afloat, and 
a good story to back it up. 

It seems that C. F. Senning, W. B. 
Bernfield, Jack Quinlan, Guy No- 
varre and several other film men 
were lined up at the Shubert Theatre 
last week to see the performance of 
the "Is Zat So" company. 

Between acts, the conversation 
drifted around to the fad in Kansas 
City for Spanish Architecture. Sen- 
ning wants to know why all these 
new apartment buildings are wither- 
ing under such names as "Santa 
Maria,' ' "San Domingo," "Santa 
Anna," etc. 

"I've got a better one than that," 
from Bernfield — "Let's promote some 
contractor to build a new film ex- 
change building and name it 'Santa, 
C. O. D.' — then when you boys go 
up town on Wednesday to buy a new 
shirt, all vou'vc got to say is 'Santa, 
C. O. D.'" 

And the argument ended. 



M. P. T. O. Calls Off 
Semi- Annual Conclave 



At the meeting of the board of direct- 
ors of the M. P. T. O. Kansas-Missouri 
it was agreed to call off the semi-annual 
convention and to bend all effort upon 
making the annual meeting larger. 

While this plan met with some dissent 
the majority of opinion wa3 that one big 
annual meeting would amply fill the bill; 
that the semi-annual meetings never were 
as well attended nor as enthusiastic as 
the yearly affair. Supporters of the plan 
held there would be more genuine inter- 
est at the annual confab. 

The question of producer-owned thea- 
tres was broached but nothing decisive 
was suggested, there being many opinions 
at variance upon the important subject. 



"Simon the Jester" Completed. 

Frances Marion has placed the final 
editorial touches on "Simon the Jester" 
and word from the Coast states that, at 
a special public preview, it proved itself 
a worthy initial offering in the series of 
Frances Marion Productions scheduled 
for release through Producers Distribut- 
ing Corporation. 



^Kpcp. 




October 24, 1925 



<< 



Sky Rocket" Won't Be 
Road-Showed — Woody 



THE REEL JOURNAL 
M. P. T. 0. A. AT TAX HEARING 



Associated Exhibitors will not road- 
show their super-special, "The Sky 
Rocket", Peggy Hopkins Joyce's first 
starring vehicle. General Manager John 
S. Woody desires to make this especial- 
ly emphatic due to recent unfounded re- 
ports to the contrary. 

"Naturally, with a picture as big as 
Peggy Hopkins Joyce in 'The Sky 
Rocket' there would be a temptation to 
road-show. It is for this reason that I 
want to assure many inquirers that As- 
sociated Exhibitors is first and foremost 
a picture organization and will continue 
to devote its best thought for the bene- 
fit and betterment of the motion picture 
exhibitors," Mr. Woody states. 

" 'The Sky Rocket' will go direct to 
the biggest of the first runs and then to 
the entire field," he further announces. 



"THE PONY EXPRESS" OPENS AT 
NEWMAN IN K. C. 

"The Pony Express," Paramount's 
lavish interpretation of the famous period 
in history when the pony riders set out 
from the banks of the Missouri on their 
hazardous journey across the plains, 
opened its Kansas City premiere at the 
Newman Theatre October 18. The pic- 
ture will play at the downtown house two 
weeks. 

During the first two days of the run, 
the management reported capacity houses, 
and were forced to turn them away for 
the night show. Due to its historical 
angle, the special is enjoying great in- 
terest in this territory. 



LANGDON IN 3-REEL SPECIAL, 
"THERE HE GOES", FOR PATHE. 

"There He Goes", Harry Langdon's 
first three-reel special comedy made by 
Mack Sennett for Pathe, to be released 
November 29, is a comedy that will create 
a furore, according to J. A. Epperson, 
manager at the Kansas City Pathe ex- 
change. 

Peggy Montgomery and Frank Whit- 
son are included in the supporting cast. 

"Of all the comedians now disporting 
themselves on the silver sheet, Harry 
Langdon is distinctively the most promis- 
ing," states the critic of the San Fran- 
cisco Chronicle. 



Exhibitors to Be Represented at Meeting 
of Congressional Committee. 



At the Tax Reduction hearing by the 
House Ways and Means Committee on 
October 24, at Washington, D. C, the 
exhibitors of this country will be repre- 
sented by a committee of the Motion 
Picture Theatre Owners of America con- 
sisting of R. F. Woodhull, president; 
Sydney S. Cohen, chairman of the board 
of directors; A. Julian Brylawski, chair- 
man administrative committee, and 
Joseph M. Seider. 

This committee will file a brief with 
the legislators upon conclusion of the 
oral argument. 

The same methods used by the M. P. 
T. O. A. in its successful effort for the 
elimination of the seat tax and the re- 
peal of admission taxes on sums up to 
fifty cents, will be used in this situation. 



SEND IN 

YOUR BOX-OFFICE 

REPORTS 



Dowling Urges More 

Comedy Advertising 



No Sunday Dancing 

at Pontiac, 111. 

Circuit Judge Stephens R. Baker at 
Pontiac, 111., Saturday, October 10, held 
that file Board of Supervisors of Liv- 
ingston County have no right to issue 
only six-day dance hall licenses, pro- 
hibiting dancing on Sundays. 

When the Bohrer Act went into ef- 
fect giving county boards of supervisors 
jurisdiction over dance hall permits the 
reform element on the Livingston Coun- 
ty and other county boards throughout 
the state immediately decreed that Sun- 
day dancing should be prohibited. 

It is certain that the case or a simi- 
lar one will be carried to the Supreme 
Court of Illinois. 



Pat Dowling, publicity director for the 
Christie Studios, whose product is re- 
leased through Educational, was a visitor 
at the Kansas City Educational office this 
week. He is on a tour of the exchange 
centers of the country, and visiting trade 
paper editors, newspaper men and critics 
in the various centers enroute. 

He declared that the exhibitors of the 
country as a whole were making a sad 
mistake in their failure to advertise their 
comedies. He believed that in many in- 
stances, certain comedy stars have nearly 
as great drawing power with the public 
as the leading feature stars. 

While here, he pointed out the theatre 
advertising columns in the Kansas City 
Star, revealing in most instances that 
many exhibitors even here are overlook- 
ing their comedies. In some instances, 
the advertisements read, "Also a good 
comedy." 

"Now, that means absolutely nothing," 
Dowling declared. "The name of the 
comedian should have been advertised to 
derive the greatest amount of interest 
from the public," he asserted. 

He announced that a national moye-- 
ment was to be launched soon which 
would have as its object the education 
of the exhibitor to the value of better 
comedy advertising. 



Page Nine 

Fire Chairman Assails 
Theatre Construction 



In an address on behalf of fire pre- 
vention before the Association of Credit 
Men here last week, William Buchholz, 
chairman of the Fire and Water Board, 
said that not ten of the one hundred 
theatres in Kansas City will come up to 
the requirements of the city building or- 
dinances" governing theatre construction. 

Mr. Buchholz urged that the first pro- 
posal of the civic bond issue be passed. 
This would provide funds for better fire- 
fighting equipment. 

"Special privileges" permitting the 
erection of theatres without the fire safe- 
guards required by city laws, were as- 
sailed by the chairman of the fire and 
water board. 






GUS EYSSELL CONVALESCING FOL- 
LOWING OPERATION. 

Gustav Eyssell, house manager of the 
Newman Theatre here, underwent an op- 
eration for appendicitis Thursday, Octo- 
ber 15. He is reported to be convalescing 
rapidly. 



"UNCLE TOM'S GAL" RELEASED. 

The Century Film Corporation an- 
nounces the release, through all Univer- 
sal Exchanges, of "Uncle Tom's Gal," a 
two-reel Century Comedy starring Edna 
Marian, and made as a burlesque on the 
famous melodrama, "Uncle Tom's Cabin". 
Previewers hail it as the best Edna Mar- 
ian comedy ever made and one of the 
best two-reelers on the market this 
month, according to Harry Taylor, Kan- 
sas City manager. 



Release Dates for 13 
F. N. Films Announced 

The thirteen productions included in 
the First National schedule for October, 
November, and December, represent the 
greatest list of releases for any three 
months in the history of that company 
in stories, casting, directing, entertain- 
ment value and artistry, according to T. 
O. Byerle, manager of the First National 
branch at Kansas City. 

These thirteen pictures do not include 
"The Lost World" and "Winds of 
Chance", two special which are being 
booked for showing during October, No- 
vember and December. 

"The Pace That Thrills", an original 
automobile racing story starring Ben 
Lyon, Mary Astor and Tully Marshall, 
released October 4. 

"Classified", with Corinne Griffith the 
featured player, ready October 11; "Why 
Women Love", the screen version of the 
play, "The Sea Woman", featuring 
Blanche Sweet and Robert Frazier, to 
be released October 18; "The Beautiful 
City", starring Richard Barthelmess and 
Dorothy Gish, to be distributed October 
25; "The New Commandment", featuring 
Blanche Sweet and Ben Lyon, to 'be ready 
for exhibitors November 1 ; "We Mod- 
erns", the new Colleen Moore starring 
vehicle, to be released November 8; 
"Clothes Make the Pirate", with Leon 
Errol featured, which will be placed on 
the market November 15; "The Un- 
guarded Hour", starring Milton Sills, 
which will be released November 22; 
"The Scarlet Saint", from Gerald Beau- 
mont's story, "The Lady Who Played 
Fiddle", to be ready for distribution No- 
vember 29; "The Splendid Road", starr- 
ing Anna Q. Nilsson, Robert Frazier and 
Lionel Barrymore, to be placed on the 
market December 13; "The Girl From 
Montmartre", starring Barbara La Marr 
and Lewis Stone, to be ready for distri- 
bution December 20, and "Kiki", featur- 
ing Norma Talmadge, to be released De- 
cember 27. 




»■ II M F — ■" ■"—— .+**-._*. ^ 



-f ■■■" ■ 



■ 



i a, jUi-.fc..- i.r j- — - ^r.-!fc».».«V.1 






i. 



.**»?*wN*ii 



'i),>- ■ 



JUM 



V\V^, 



FLAMES OF LOVE 

Flames of Courage, Flames of Pas- 
sion and the smouldering fires of 
cowardice are brought to white heat 
in this exceptional story. 

Tired of the sham and hypocrisy of 
society life, the "season's catch" 
seeks reality in the ordinary walks 
of life. 

There's something more wonderful 
than caste, riches and luxury. Your 
patrons will realize it when they see 
this pretentious production. 



■<">' i \ 



f ^jfe 



/ 



/% 



Page Eight 



THE REEL JOURNAL 



October 24, 1925 



Announcing the Opening 



of 



"The Film Inn" 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiii 

115 WEST EIGHTEENTH ST. 
"In the Heart of the Film District" 

Saturday, October 24 



New fixtures, new booths, 
cigars, tobaccos, soft drinks and 
complete restaurant service, 
cafeteria style. 

"Our Menu Changes Daily" 



We cordially invite ""\ e 7;; our 
friends within the industry to 
make this their headquarters. 

Exhibitors, come in and see us 
when in town. 



FREE 

Trading check to every 
fifth customer Saturday! 



JACK LANGAN 
F. J. WARREN 

Proprietors 



"WHERE ALL THE FILM MEN MEET AND EAT 

In Answering Advertisements Plense Mention "THE REEL JOURNAL." 



>> 



Page Ten 



THE REEL JOURNAL 



October 24, 1925 



A NATION-WIDE CAMPAIGN FOR 
PATHE'S 15TH BIRTHDAY. 

In connection with the observance of 
the fifteenth birthday of Pathe Exchange, 
Inc a nation-wide advertising campaign 
wili' be launched, to stimulate the inter- 
est of the theatre-goer in Pathe enter- 
tainment it has been announced. J. A. 
Epperson, Kansas City manager, has been 
advised that seven advertisements will 
be inserted in the Kansas City Times- 
star during the celebration, which starts 
November 15 and ends December 15. 

DENNY INSURED FOR Vz MILLION. 

One of the largest insurance policies 
ever taken out on the life of a movie 
star was signed by Universal, for Regi- 
nal Denny, with the Behrendt-Levy Co., 
of Los Angeles. 

A policy of half a million dollars was 
taken out on Denny, with Universal as 
the beneficiary. So far as is known, no 
other star has been insured in favor of 
Ins company in such a large sum. 

SIX "BILL" MIX PICTURES COMING 
FROM ENTERPRISE. 

Following an imposing list of releases 
which apparently are coming one after 
the other, Bob Withers, Kansas City 
manager for Enterprise Distributing Cor- 
poration, announced this week the ac- 
quisition of a group of six William "Bill' 
Mix Western productions, which will be 
offered to the exhibitors of this terri- 
tory through his company. 

"The first of the series, titled 'Golden 
Trails,' is now ready for booking," he 
said. Other titles of the series which are 
yet to be released are: "Reckless", 
"Ridin' Bill", "Let Him Buck", "BatthV 
Bill", and "Ranger Bill". They are all 
Westerns. 



].---.-.. 



j I EXCHANGE |] 



THlHl'' ; '"™ ™ 



XovindAloiu 
MovieRowSi 



"THE EAGLE" NEARLY READY. 

Rudolph Valentino's first production for 
United Artists Corporation release, "The 
Eagle", has been completely photographed 
and editing is to begin at once. 




HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
*-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 




Archie Jo»eph»on, 

President. 



When Gene Rogers, a violinist on the 
Pantages circuit, was unable to appear 
for his Kansas City performance because 
of illness, his place was taken by Mrs 
Earl T Cook wife of the manager of the 
Pantages Theatre here. Before her mar- 
riage Mrs. Cook was known on the 
stage as Edythe Adamy, violinist. 

* * * 
C D Hill district manager for 

Producers Distributing Corporation, was 
at the Kansas City office this week. 

* * * 

The Kansas City School of Motion Pic^ 
ture Projection, formerly located at 109 
West Eighteenth street, Kansas City has 
moved to 110 Gibraltar Building, Ninth 
and Wvandotte streets. The new term 
opened Monday, October 19. 
* * * 
T \ Epperson, Kansas City Pathe 
manager, held a three-day sales meeting 
over the week end. He reported that he 
would shortly increase his sales staff in 
order to handle the anticipated increase 
in business coming from Patties new 
Harry Carey series, the Larry Semon 
product, the Lloyds and the Chaplin re- 
issues. 

* * * 

J A Epperson, Kansas City manager 
for' Pathe has reported much interes t in 
the Chaplin re-issue which his company 
is to distribute in this territories. We 
have had many inquiries in the mail, and 
we are very much gratified with the 
amount of attention which the exhibitors 
are showing the subjects," he said. 

* * * 
A W Smith, assistant to E. A. Esch- 

man, First National executive, was a re- 
cent visitor at the Kansas City exchange 

\\ m * * * 

^ Jlausiarck," first National's version 
• of the popular book by the same name, 
goes into its Kansas City premiere at the 
Mainstreet Theatre the week of Novem- 
ber 1, according to T. O. Byerle, Kansas 
City manager for First National. 

* * * 
Douglas MacLean's first picture for 

Paramount, "Seven Keys to Baldpate, 
adapted from the popular play, is to be 
presented at the Newman Theatre at an 
early date Ben Blotcky local Paramount 
branch manager announced this week. 

* * * 
T. O. Byerle branch manager and J. J. 

McCarthy First National salesman were 
out in the Northeast Kansas territory this 
week in the interest of Lieber Month 

drive. 

* * * 

R. L. McLean assistant to C. D. Hill, 
district manager for Producers Distribut- 
ing Corporation of St. Louis, was a vis- 
itor at the Kansas City office for several 

days this week. 

* * * 

"The Live Wire," Johnny Hines' first 
vehicle under the First National banner, 
was received by capacity crowds at the 
Mainstreet Theatre Sunday. Both pic- 



ture and vaudeville acts were well thought 
of by the newspaper critics. It was Car- 
nival Week" at the Mainstreet, an annual 

event at the big theatre. 

* * * 

The Kansas City First National office 
was holding its own in the Lieber Month 
drive contest this week, jumping back 
from ninth to eighth place. In point of 
sales, the Kansas City office is third in 
the national competition and the bt. Louis 

office is fourth. 

* * * 

Tack Harris, formerly with Capital En- 
terprise here, has taken a position with 
Metro-Goldwyn-Mayer as assistant 

booker. 

* * * 

1 E Flynn, district manager for 
Metro-Goldwyn, was a visitor last week. 

* * * 
"Old Clothes," Tackie Coogan's late 

picture for Metro-Goldwyn, was screened 
at the Kansas City exchange of the 
company this week. The picture : is said 
to top his former success, I he Kag 
Man," and is of similar vein. lne re- 
lease date of the picture will be No- 
vember 22. 

* * * 

Cleve Adams, district manager for F. 
B O spent several days at the Kansas 
City 'exchange of the company this 
week, talking over sales plans with 
Branch Manager R. E. Churchill. 

* * * 

The number of out-to-town exhibitors 
seen along Movie Row this week took 
an unusual increase. It seems that the 
boys begin to get interested m pictures 
with the first cold snap. Among the 
visitors were: L. Wagner, Princess 
Theatre, Eureka, Kas. ; Ben Hill, City 
Hall Theatre, Belton, Mo.; J. E Ben- 
ton Princess, Stanberry, Mo.; J. W. 
Davis, Lyric, Holden, Mo; L. Bren- 
ninger, Crystal and Cozy Theatres, To- 
oeka- Mr." and Mrs. Christian, Excelsior 
Springs- Herb Welsh, Orpheum, Atchi- 
son • A R. Zimmer, Royal, Atchison ; G 
L Rugs. Opera House, Troy. Kas., and 
L W. Hooper, Orpheum, Topeka. 






"COMPROMISE" READY OCT. 31. 

After viewing this week the first print 
of "Compromise" to reach New York, of- 
ficials and executives of Warner Bros 
are predicting that this screened drama 
will prove one of the notable successes 
on the 1925-26 schedule. Its official re- 
lease has been set for October 31st Irene 
Rich Clive Brook, Louise Fazenda and 
Pauline Garon play the leading roles. 

COSTELLO BACK TO FILMS. 

Maurice Costello is returning to mo- 
tion pictures. The first of popular screen 
idols is not actually to appear in the 
films again but he is to become a direc- 
tor and the first star he will direct is 
no other than his own daughter Dolores 
Costello The picture is "Maryland, My 
Maryland." a J. Stuart Blackton produc- 
tion," for Warner Bros. 



October 24, 1925 



THE REEL JOURNAL 



Page Eleven 



Equipment News 



The Kansas City branch of the Wur- 
litzer Company has just closed a con- 
tract for the installation of a 3-manual 
Wurlitzer organ in the new Spanish 
theatre at 38th and Main streets, Kan- 
sas City, according to F. Brodeur, Kan- 
sas City manager. The new theatre is 
being built for George Trinastitch. Jack 
Roth will 'be the manager. 



Fund Will Be Created to Fight Unfair 
Legislation From Receipts. 



The manual of the new Wurlitzer 
organ whic his being installed in the 
Newman Theatre attracted great atten- 
tion of passersby from the windows of 
the Kansas City branch of the Wurlitzer 
Company here this week. The installa- 
tion will be completed about November 
IS. With the exception of the Missouri 
Theatre in St. Louis, the Newman organ 
will be the largest in the Middle West. 
It is of the same size as the new organ 
in the Uptown Theatre, Chicago. 



The Yale Theatre Supply Company 
has reported the sale of new Incandes- 
cent equipment to Hugh Gardner, owner 
of the Orpheum Theatre, Neosho, Mo. 



Jay Means, prominent Kansas City 
showman, has announced the name of 
the new theatre he is building at 39th 
and Prospect as the "Oak Park." Sim- 
plex equipment has been installed by 
the Yale Theatre Supply Co. The new 
house will be completed about Decem- 
ber 1. 



J. H. Toler of the Yale Theatre 
ply Company has returned from a 
through Oklahoma. He declared 
conditions were much improved in 
territory and reported many equip 
sales. 



Sup- 
trip 
that 
that 

ment 




JlZEF* 

-r«*CJE "WOK »Ct» W 

HOPE- JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

j 1114 McGee Victor 9635 

KANSAS CITY, MO. 



Producers Co. and M. P. T. O. Here Co-operate for 
"Exhibitors' Month" in December 

lieve it's going to work out splendidly. 
For the plan is mutually beneficial. We'll 
benefit from the playing dates, but every 
exhibitor will benefit from the achieve- 
ments which will result in the establish- 
ment of this fund to combat unfair legis- 
lation. I believe every wide-awake ex- 
hibitor in this territory will be glad to 
co-operate with us in this movement," he 
concluded. 

The drive for dates will start immedi- 
ately, to be played any time between De- 
cember 1 and 31. Already, several ex- 
hibitors have advised their support for 
the campaign, Schultz said. 



One of the most unusual demonstra- 
tions of the goodfellowship which is 
growing within the industry developed in 
Kansas City this week in the announce- 
ment of "Exhibitor's Month" during De- 
cember. It is the first time that a film 
company has come to the aid of the ex- 
hibitors on a large scale. 

Through an agreement made this week 
between C. A. Schultz, branch manager 
here for the Producers Distributing Cor- 
poration and R. R. Biechele, president of 
the M. P. T. O. of Kansas and Missouri, 
the exhibitor's organization will share in 
the receipts resulting from playing dates 
during December. The funds which will 
be turned over to the exhibitor's organ- 
ization through this source, will be ex- 
pended in fighting unfair legislation, in 
which the Kansas-Missouri organization 
has been particularly successful. 

Since word of this unusual arrange- 
ment has leaked out, both the M. P. T. 
O. office and the Producers headquarters 
here have been besieged with inquiries 
from the fi'm press of the nation. Ap- 
parently, the tie-up is going to break in 
the national papers as one of the out- 
standing moves of the year. 

How it all came about was explained 
in the office of C. A. Schultz this week. 
Schultz, who is an optimist from prow to 
stern, was talking. "You see, Dick 
Biechele and myself were talking recently 
about the many weeks of special selling 
in the industry, such as 'Paramount 
Week.' 'Fox Week,' etc. Biechele sug- 
gested that some film company might ob- 
tain wide spread good will through the 
inauguration of an "Exhibitor's Event." 
"It was a good idea. I thought it all 
out. It was true that we would benefit 
from the playing dates obtained — some 
plan had to be devised in which to recip- 
rocate for the support of the exhibitor. 

"One day, it occurred to me that my 
company could do no greater service than 
to set aside a portion of the receipts from 
"Exhibitor's Month" to <be used in fight- 
ing unfair legislation in this territory. 

"I got my iboss, C. D. Hill, on the wire. 
He thought it was a good move. Then 
the home office approved it. And I be- 

IIIIIIIIIIIIIIH(!!!I!I!II!I!!I1II!III!IIIIIIIIIIIIIIIIIIIIIIIIIIII 



Your Money 
Buys More! 

| THE NEW i 

I RE PRODU C O ! 

1 PLAYER PIPE ORGAN 

$2150 JS300 Down 
Installed i $15 Weekly 

| White for "trade-in" offer on your j 
old organ. 

J. W. JENKINS SONS 
MUSIC CO. 

kansas city, mo. 

iiiii 



A Year of Unusual 

Progress Is Record 



Independent Film Corp. Has Grown Into 

One of Largest Companies in 

Middle West. 



The pretentious announcement made 
last week by the Independent Film Cor- 
poration should in itself be an indica- 
tion of the rapid growth of this com- 
nanv since its inception one year a?o. 
Starting in a very small way and with 
only a few feature pictures to sell and 
in a small office space leased from an- 
other film company, which also handled 
its physical distribution, this comoany 
has grown steadily, until it can today 
be pointed out as one of the largest 
independent companies in the middle 
west. 

Toseph Silverman, president of the 
company, was for years an exhibitor 
in Kansas City. After disposing of his 
theatre interests he became ritv sales- 
man for Film Book'na- Offi r es with 
whom he remained until he decided to 
go into 'business for himself. Mr. Sil- 
verman's knowledge of the picture busi- 
ness dates way back to its very earliest 
davs. and the experience and knowledge 
gained in the many years that he has 
been in this business, he beTeved. should 
conic him properlv to serve the ex- 
hibitors in this district. 

A year ago the Independent Film Com- 
pany was born. A few features were 
bought for distribution on a release 
schedule of one a week. And before 
the company was six months old Mr. 
Silverman took over the Western Pic- 
tures Comnany, gwing him additional 
and a different tvne of product. 

Then came another step of progress. 
The Crescent F ; 'm Comoany, long the 
leading independent in Kansas Citv and 
from wbom Mr. Silverman first leased 
space, sold its assets to the Independent 
Film Corporation. A"d so Mr. Silver- 
man's comnany is really three exchanges 
in one with a release chedule of eightv 
feature attractions and more than 100 
short subjects. 

In the strides of progress that this 
comnany is making Charles Bessen- 
bacher's services were secured as man- 
ager of the exrhanee. Mr. Bessen- 
hacher needs no introduction to exhib- 
itors in this territorv as hp is well known 
through h : s previous affiliations. 

*\nd with the four other Silverman 
brothers working on the road this cotn- 
panv will no doubt continue in the 
successful manner in which it has 
started. 



Page Twelve 



THE REEL JOURNAL 




October 24, 1925 



EXPLOITATION 

IDEAS ^eHINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



Creamer Used 28 Exploitation Angles in Selling 
"Ten Commandments." 



With a total of 28 tie-ups, which ob- 
tained for the theatre a total of 200 col- 
umn inches of free newspaper publicity, 
J. W. Creamer, manager of the Strand 
Theatre, Chillicothe, Mo., has just com- 
pleted one of the most successful and 
far-reaching exploitation campaigns ever 
launched for a single picture in this ter- 
ritory. 

The picture was "The Ten Command- 
ments," (Paramount). The business dur- 
ing the four day run nearly equaled the 
"Covered Wagon," and it rained too! 
Writing to THE REEL JOURNAL'S 
exploitation department, Air. Creamer 
outlined his campaign as follows : 

1. First screen mention one month in 
advance, during run of "Thundering 
Herd", film stopped to permit the show- 
ing of a slide telling of the booking by 
phone of "The Ten Commandments". 

2. Eight slides started immediately, 
copy changed weekly. 

3. Thirty foot banner hung in rear of 
auditorium illuminated as audience passed 
out, for 25 days in advance. 

4. Painted lobby mirrors 20 days in 
advance. 

5. Material in lobby 15 days in ad- 
vance. 

6. Painted rear window in my coupe 
20 days in advance. 

7. Preview showing two weeks in ad- 
vance for ministers and all presidents of 
women's clubs. 

8. 24 sheets posted in all surrounding 
towns 2 weeks in advance. 

9. 3,000 roto sections used, mailed to 
every rural free delivery box, and to many 
out of neighboring towns. Also dis- 
tributed from house to house in small 
towns. 

10. One sheet in center of electric 
score board last two days of run — being 
first two days of world's series. (This 
was a home run for the film!) 

11. Original chariot used in front for 
8 days in advance. 

12. Chariot drivers costume used in 
gents store window display for 10 days. 

13. Posters hung in vacant store win- 
dows 15 days in advance. 

14. Two bookstore window displays. 

15. Small towns covered with window 
cards and posters. 

16. Window cards tacked along all' 
highways. 

17. Souvenir booklets {mailed to all 
ministers. 

18. Ad on high school fashion show 
programs, read by 4,000 persons at fashion 
show. 

19. Country school students given as- 
signment to cover picture and report on 
it. 

20. Short Review Contest with Daily 
Constitution. 



21. Sermon on Ten Commandments 
by a local minister day before picture 
opened. 

22. Picture boosted editorially by 
news editors. 

23. Special matinee for State Indus- 
trial Home for Girls, over 300 attending. 

24. Post cards given out at preview, 
addressed back to theatre and patrons 
asked to write opinions. 

25. Items from these cards used on 
slides and in newspaper advs. 

26. These post cards on display in 
lobby for two weeks. 

27. Window cards on merchants' de- 
livery wagons for a week in advance. 

28. Newspaper advs. started 19 days 
in advance. 



"KISSES" IN STUNT BY DAVIS, PAR- 
SONS, KAS. 

Theo. P. Davis, manager of the Liberty 
Theatre, Parsons, Kas., took advantage 
of the fact that the Fair Association of 
Parsons had a parade a few days before 
the Liberty's showing of the F. B. O. 
production, "Cheap Kisses", by building 
a float which was entered in the parade 
and from which candy kisses were thrown 
in an envelope on which was printed the 
following advertisement ■ 

Inside is a sweet kiss for you, but 
not half so sweet as the joy you will 
get out of seeing 

The Mammoth Production, 

CHEAP KISSES. 

With Cullen Landis and Lillian Rich. 

Joy — Jazz — Romance — Mirth 

At the Liberty Theatre, 

Mondav and Tuesday Sept. 14 and IS. 

10c 10c 

A car belonging to the theatre was 

used, and Mr. Davis painted the signs, 

so the whole stunt only cost $10. 

On the back of the envelope was an 
announcement of the picture, "Laughing 
at Danger", featuring Richard Talmadge, 
which was being shown the day of the 
parade. 



A FINE ACCESSORY SERVICE FOR 
"THE PONY EXPRESS." 

Realizing the great need for better ad- 
vertising and exploitation accessories, the 
advertising department of Famous Play- 
ers-Lasky is devoting more attention to 
aiding the exhibitor in selling the public 
than ever before. On the picture. "The 
Pony Express." Paramount is offering 
an exceptionally useful press book which 
contains a great number of new ideas. 
On a page of mats for newspaper cuts, 
sufficient scenes and illustrations are pro- 
vided for IS different newspaper adver- 
tisements. Posters, lobby cards, trailers 
and scene cuts galore are also contained 
in this service. 



"MOST POPULAR MOTHER" CON- 
TEST FOR "BLACK CYCLONE." 

A campaign to find the two most popu- 
lar mothers in Denver, Colo., was ar- 
ranged by the Victory Theatre in a tie- 
up with the Denver Post, in order to 
interest the mothers of Denver in "Black 
Cyclone", the Pathe picture featuring 
the noted Rex. The theory was that if 
the mothers would become interested in 
the picture and the theatre, the interest 
of the other members of the family would 
follow. 

Denver being a Western city, the two 
Shetland ponies which were offered as 
prizes caused the children to work very 
hard on the contest. 

More than twenty mothers entered the 
contest and thousand of votes were cast 
for each entry. 

"Black Cyclone" played to capacity. 



"ROMOLA" LIBRARY EXHIBIT 
EVOKES GREAT INTEREST. 

The value of co-operation between pub- 
lic libraries and exhibitors is emphasized 
in a letter received by the Motion Pic- 
ture Producers and Distributors of Amer- 
ica from Miss Marilla W. Freeman, li- 
brarian of the Cleveland Public Library. 
Miss Freeman writes to the Will Hays 
organization as follows : 

"We have had many library visitors 
from various parts of the country in our 
new Cleveland library building and find 
that our motion picture bookmarks and 
exhibits, as for example the current one 
on 'Romola', are the most effective argu- 
ment we can present to other libraries 
and librarians for the value of close co- 
operation with the motion picture in- 
dustry." 

The material in question, used by CJ 
C. Deardourff, Metro-Goldwyn exploiteerjf 
consisted of bookmarks which were dis-T 
tributed by the library with all books 
put into circulation for ten days before! 
the premiere of the picture at the Still- 
man Theatre, and of large photographs 
showing some of the exquisite scenes in - 
this artistic film triumph starring Lillian 
Gish. The bookmarks circulated by the 
Library listed a number of works dealing 
with the romance, history and art of 
Florence during the Renaissanco, and 
stimulated much interest in general read- 
ing as well as in the film. 




, 



October 24, 1925 



THE REEL JOURNAL 



Page Thirteen 




P^ST- LOUIS 

FILM MARKET 



Fire Damages Minusa 

Screen Co., $35,000 



Fire of undetermined origin on Friday 
night, October 16, damaged the plant of 
Minusa-Cine Screen Company, .2665 Alor- 
gan street, St. Louis, Mo., approximate 
$35,000. The company manufactures high 
class motion picture screens. The blaze 
had gained considerable headway before 
it was discovered by a passing policeman 
The fire department had to fight more 
than an hour before the fire was under 
control. The building was damaged $20,- 
000 and contents $15,000. The loss was 
insured. 



SMALL FIRE AT MISSOURI. 

A slight fire in the projection room of 
the Missouri Theatre, Grand boulevard 
at Lucas avenue, at 2:15 p. m., October 
16, damaged film and apparatus about 
$500. The fire failed to interrupt the 
performance and the audience did not 
know a fire was in progress. Firemen 
were summoned by telephone and ex- 
tinguished the blaze with chemicals. The 
blaze resulted from a short circuit in the 
projection machine. The loss was cov- 
ered by insurance. 



ST. LOUIS AMUSEMENT CO. STOCK 
IN NEW HIGH ON EXCHANGE. 

The St. Louis Amusement Company 
stock proved one of the active spots o.-. 
the St. Louis Stock Exchange during the 
past week, closing with bids of $59 and 
owners asking $60 per share. The stock 
was subscribed for $38. First sales oi 
the St. Louis Amusement stock early in 
the week were at $51. 

Skouras Brothers A stock also soared 
to new heights, reaching $63.75. Sales of 
110 shares of Skouras A and 20 shares 
of St. Louis Amusement stock were re- 
ported at the short session on October 17. 



The grand opening of the St. Louis 
Theatre, Grand boulevard and Morgan 
street, has again been delayed and it is 
now reported in amusements circles that 
the doors will not open until November 
22. The house was originally scheduled 
to open last June. 




JACK UNDERWOOD TO DALLAS 
OFFICE FOR ENTERPRISE. 

Jack Underwood, manager of the St. 
Louis office of Enterprise Distributing 
Corporation, will leave for Dallas, Tex., 
on Sunday night, October 25. to assume 
charge of the Dallas office for Enterprise. 
Jack formerly lived and worked in Dal- 
las and has many friends among the ex- 
hibitors of that territory. He is a won- 
derful chap and St. Louis hates to lose 
him. 



STAHL LEASES PLAZA. 

Maurice Stahl has taken a lease on 
the Plaza Theatre, Clara and Etzel ave- 
nue, formerly operated by the Super 
Theatre Corporation controlled by Hec- 
tor M. E. Pasmezoglu, who is disposing 
of all his theatre interests. 

Stahl several weeks ago also leased 
the Delmar Theatre and airdome from 
Pasmezoglu, changing the name later to 
the Embassy Theatre. He also is inter- 
ested in Union Theatre, Union and 
Easton, the Mikado, and Mikado Air- 
dome and with George Skouras in the 
Aubert and Chippewa. 




Shuberts Pay $400,000 
for St. Louis Rialto 



The Rialto Theatre, 318 North Grand 
boulevard, St. Louis, has been purchased 
by the Shuberts and will be used as the 
new home for Shubert productions in 
St. Louis. The deal is said to have in- 
volved $400,000. 

The name will be changed to Shubert- 
Rialto and the Shubert shows will be 
transferred from the Shubert-Jefferson 
on November 1. The Shubert-Jefferson 
will be converted into offices for the 
Union Electric Light & Power Company. 

The Rialto seats 1,795 and the Shubert- 
Jefferson 1,681. The fact the Shuberts 
were dickering for the Rialto became 
known several weeks ago. Last season 
the Rialto played Junior Orpheum vaude- 
ville but hasn't opened this year. 



NEW GRANITE CITY, ILL., HOUSE 
OPENS NOVEMBER 1. 

Granite City. 111.— The new theatre at 
Twenty-seventh street and Madison ave- 
nue is scheduled to open on November 1. 
It will have accommodations for 800 per- 
sons. Paul Lutestanski is the owner and 
will act as manager. 






J. W. MILLER DIES. 

J. W. Miller, owner-manager of the 
Madison Theatre, Madison, 111., died at 
his home in Madison on Thursday, Octo- 
ber 15th. He had been ill for several 
months. 



BRIGHT BITS 

and 

NEWSY NOTES 



Tom McKean, manager for the local 
F. B. O. office, visited Hannibal, Quincy 
and vicinity during the week. 



Felix F. Feist, general manager for 
Metro-Goldwyn-Mayer, was a recent 
visitor to St. Louis. With J. E. Flynn, 
district manager for Metro-Goldwyn- 
Mayer, and A. W. Smith Jr., of the First 
National home office in New York, he 
was the guest of Charles Skouras at quite 
a banquet given at the Busch home on 
the Gravois road, St. Louis County. 

Leslie B. Mace, First National salesman, 
sustained a fractured nose and other in- 
jurise when his automobile skidded on a 
wet road. 



"Buns"- Derby, contract chaser for F. 
B. O., spent a cheerful night in his 
"Lizzie" when the contraption skidded 
into a ditch while trying to negotiate some 
of Illinois' good roads. All highways 
are not concrete in the Prairie State. 
Gumbo, No! 



Lew Bent of the F. B. O. sales organ- 
ization returned from his vacation, Mon- 
day, October 19, all pepped up for a big 
season. 



A school for motion picture acting and 
dramatic arts will open at 1500 North 
L'ii ion boulevard, St. Louis, Mo., about 
November 2. The school will not at- 
tempt to guarantee jobs as movie stars 
to graduates but will teach the funda- 
mentals necessary for successful work on 
the screen and stage. Evening classes 
will be limited to 50 pupils and day 
classes to 100. 



The Photoplay News, a weekly news- 
paper for movie fans, made its appearance 
in St. Louis Saturday, October 17. The 
editorial offices of the publication are 
located in the Rialto Theatre Building, 
Grand boulevard near Olive street. 

Robert Stempfie, of the Strand Thea- 
tre, St. Charles, Mo., has had plans pre- 
pared for a new house for St. Charles. 
It will_be two stories, 50 by 140 feet, and 
of brick, steel and mill construction. 
Plans are being prepared by Boiler 
Brothers, 114 West Tenth street, Kansas 
City, Mo. 



The thirteen productions, in the order 
of their release, are as follows : 



Page Fourteen 



THE REEL JOURNAL 



October 24, 1925 




ENTERPRISE. 
Fighting in France.— A good picture. 
Should please.— Ray McGuire, Perry 
Theatre, Darlington, Mo. 

Fighting in France.— Great picture and 
pleased. Print in good condition. — Eldon 
Newby, Rex Theatre, Randolph, Kas. 

What Love Will Do, Kenneth Mc- 
Donald. — Good picture and print in good 
condition. — J. J. Brunner, Isis Theatre, 
Onaga, Kas. 

The Right Man, George Larkin. — Many 
favorable comments on this picture. — 
Empress Theatre, St. Joseph, Mo. 
F. B. 6. 
Bandits Baby, Fred Thomson and Sil- 
ver. — Just about the best ever. They 
all like Thomson and Silver King. F. B. 
O. treats you right.— H. V. Ritter, Mc- 
Donald Theatre, McDonald, Kas. 
FIRST NATIONAL. 
The Scarlet West, special cast. — A spe- 
cial that will not draw any extra and 
will not please as well as a program 
western. — H. V. Ritter, McDonald Thea- 
tre, McDonald, Kas. 

Perfect Flapper, ■ Colleen Moore. — 
Pleased 85% of audience. Had good 
house. No complaint. Print, good.— 
Community Theatre, Mt. Hope, Kas.^ 

Her Temporary Husband, Sydney Chap- 
lin. — This picture pleased here. Was a 
real good comedy drama which will please 
most anywhere. Print good. — W. F. 
Denny, Electric Theatre, Lowry City, Mo. 
Love Master, Strongheart. — A picture 
that seemed to please all. The second 
dog picture and better patronage than 
at the first. Advertisement good. — A. 
Stobaugh, Star Theatre, Sumner, Mo. 

Frivolous Sal, Mae Busch. — Pleased 
100%. Weather conditions bad. Print 
good. — John Wright, Doric Theatre, 
Barnes, Kas. 

Her Temporary Husband, Sydney Chap- 
lin. — Plenty of good comedy in this pic- 
ture which went over big. My patrons 
enjoy a picture of this kind. Print and 
advertisement good. — H. M. Welk, Star 
Theatre, Altoona, Kas. 

Girl in the Limousine, Larry Semon. — 
A mighty good comedy. Pleased every- 
one. Print good. — J. V. Forson, Idle 
Hour, Humphreys, Mo. 

Boy O' Mine, Benny Alexander. — A 
good picture. Fair crowd. Print good. — 
E. H. Haskin, Bank, Lenexa, Kas. 

Scarlet West, All Star.— Good. Print 
and advertisement O. K. — C. F. Woellner, 
Liberty Theatre, Marysville, Kas. 

Woman Conquers. — This picture 

pleased. I think most of the picture fans 
of this city who came to see it, liked it. 
The attendance being about average. 
Print good Advertisement fair. — Royal 
Theatre, Everton, Mo. 

Painted People, Colleen Moore. — A real 
picture. Pleased all. Colleen sure is a 
real actress. Print and advertising O. K. 
Book this one and rush it. — I. O. Haines, 
Gem Theatre, Merwin ,oM. 

Circus Days, Jackie Coogan. — Many 
compliments. Went good. Print good. — 
M \\ '. Ourly, Star Theatre, Blackwater, 
Mo. 



INDEPENDENT. 
The Virginian. — This is one of the 
best pictures I have ever played. You 
won't go wrong in booking it. Lots of 
action. Good for Sunday. Pleased 100%. 
— Pete Jacobs, Royal Theatre, Tipton, 
Kas. 

METRO-GOLDWYN. 
The White Desert, Pat O'Malley, Claire 
Windsor. — Played this picture Monday 
and Tuesday, October 12 and 13 to good 
business. This is absolutely the best pic- 
ture we ran this year. Price right, 
brother, get it. — J. J. Newconub, Newk 
Theatre, Burlington, Kas. 
MIDWEST. 
Silent Pal, Louise Fazenda and Charles 
Murray. — This is a dandy good show. A 
credit to any house to show this picture. 
Condition of print and accessories good. 
— R. A. Gaston, Standard Theatre, Man- 
kato, Kas. 

N'ight Ship. — Small crowd, fairly well 
enjoyed, no adverse comment, some fa- 
vorable but not enthusiastic. Condition 
of print excellent, advertising accessories 
O. K. — E. P. Fisher, Peoples Theatre, 
Pleasant Hill, Mo. 

Super Speed, Reed Howes. — Good pic- 
ture. Interesting stunts of Reed Howes 
in athletics. Fast auto racing on road 
and track but nothing unusual. Nice 
girl and story. Condition of print and 
accessories O. K. — J. H. Tharp, Manager 
Crescent Theatre, Cherokee, Kas. 

Girls Men Forget. — A very good pic- 
ture, pleased about 85% of my patrons. 
Condition of print good. Advertising, 
accessories fair. — Joe Buck, Manager 
Crystal Thearte, Osborne, Kas. 

The Snob Buster. — Seemed to please 
the people very well. Condition of print 
good. — A. E. Elliott, Manager New 
Lewis Theatre, Independence, Mo. 

Jungle Goddess, Serial. — Last episode 
unlike usual serials — was full of action 
and furnished a strong and pleasing 
finish. Condition of print and acces- 
sories good. — F. E. Ritter, Manager 
Standard Theatre, Mankato, Kas. 

Speed Spook, Johnnie Hines. — A good 
picture, pleased the audience but audi- 
ence was small on account bad roatls. 
Condition of print good. — E. H. Haskin, 
Manager Bank Theatre, Lenexa, Kas. 

Broken Hearts of Broadway. — This 
sure is a fine picture. Condition of 
print good. — G. W. Rothrock, Manager 
Campbell Theatre, Macksville, Kas. 

Re-Creation of Brian Kent. — Film in 
good condition, crowd well pleased — Ala- 
mo Theatre, Garden City, Mo. 

The Cracker Jack, Johnnie Hines. — A 
dandy Hines picture — should go any- 
where. Condition of print good. — S. W. 
Filson, Manager Opera House, Scott 
City, Kas. 

Mine With the Iron Door. — A very 
good picture. Pleased all that saw it — 
bad weather both nights. — J. J. New- 
comb, Mnaager Newks Theatre, Bur- 
lington, Kas. 

Listen Lester, Charles Murray and 



Louise Nazenda. — This was a good clean 
picture, comedy all through. It had 
been raining all week and the roads 
were bad, yet we had a very good house 
— I was satisfied. "Listen Lester" kept 
the audience in a good humor all 
through. Condition of print good. By 
some mistake had no advertising. I 
made my own bills. — C. W. Culley. Man- 
ager Princess Theatre, Bunceton, Mo. 

Mine With the Iron Door. — Second 
night better than first. Harold Bell 
Wright is a good drawing card. Condi- 
tion of print and advertising accessories 
O. K. — Geo. W. Planck, Manager Se- 
dalia Theatre, Sedalia, Mo. 

Silent Pal, Lightniii'. — This was one 
out of this class of pictures pleased our 
patrons well. Am sorry did not arrange 
a longer playing time. — E. E. Frazier, 
.Manager Grand Theatre, Pittsburg, Kas. 
Listen Lester, Murray and Fazenda. — 
Picture only fairly amusing for first 
three reels but turns out to be a first 
rate comedy drama. Good cast, es- 
pecially Fazenda. Drew only usual Fri- 
day night business. Condition of print, 
new — first time through machine. Ad- 
vertising accessories O. K., but one 
sheets not very attractive. — P. G. 
Vaughn, Manager Maple, Kansas City, 
Mo. 

PARAMOUNT. 
Woman Proof, Thomas Meighan. — A 
very good production but should have 
been crowded into six reels. — W. A. 
Doerschlag, Strand, Ransom, Kas. 

That Little French Girl, Mary Brian. 
— A good little program picture that 
will get over on account of the book. — 
D. C. Kennedy, Electric, Glasgow, Mo. 

A Society Scandal, Gloria Swanson. — 
A good picture. The story is true to 
life. Print good. — Idle Hour Theatre, 
Seymour, Mo. 

Confidence Man, Tom Meighan. — This 
one took well here. Print good. Good 
crowd. — Idle Hour Theatre, Seymour, 
Mo. 

PATHE. 
Girl Shy, Harold Lloyd. — A scream and 
pleased all. Sure gets the laughs. — W. A. 
Doerschlag, Strand, Ransom, Kas. 
UNIVERSAL. 
California Straight Ahead, Denny. — 
The best picture I have played for some 
time. Absolutely a knockout. Buy it. — 
D. C. Kennedy, Electric .Glasgow, Mo. 
WARNER BROS. 
Daddies, all star. — Fine acting and a 
good picture. Print good. — Idle Hour 
Theatre, Seymour, Mo. 

Mainstreet, Monte Blue. — This is 
great story. Print good. — Idle Hour 
Theatre, Seymour, Mo. 

Conductor 1492, Johnny Hines. — A 
dandy good comedy. Well liked by all. — 
Idle Hour Theatre, Seymour, Mo. 

Cornered, Marie Prevost. — A real show. 
Best one of this type this year. — Idle 
Hour Theatre, Seymour, Mo. 



4to 




October 24, 1925 

IlllllllillllllllllllllilliW 

Two cents per 
| %\pr<k payable In 
| advance. \ o u ds 
I accepted for \emn 
| tli nn &Oc. 

iiiiiiiiiiiiiiiii 



THE REEL JOURNAL 

THE CLEARING HOUSE 

BUYS 



Page Fifteen 



SELLS 



Second lluiid Equipment. Seats, Projectors, 
screens, Pianos, Organs, Theatres and Mts- 
• cllnneous Articles. 



Rates for other 
spaces furnished 
on request. 



Illllllllllllllllll 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO... 
1114 McGEE ST., K. G, MO Ha 7735 



R-A-R-G-A-I-N-S! 
Oui-k action will hiiy bargains in the 
following: Two type OR Powers project- 
ors; one Holcomh and Hoke Grand pop- 
corn machine; 1vn fire extinguishers; 
brass frames, all sizes; ticket chopper; 
spot light; eight outside doors with mir- 
rors, brass foot plates and rods; twelve 
ceiling fans, direct current; plush stage 
iir..|, and fancy drop. Complete descrip- 
tion and price upon request, only to those 
who mean business. Nugenf Flynn, Globe 
Theatre, Kansas City, Mo. Ctf 



llllllllllllllllllllllllffllllllll" 



At Liberty — Operator, G years on any 
make equipment. Married and reliable. 
Sober. Guarantee satisfaction. Law- 

rence Hand, 442 5lst Avenue, West Allis, 
Wise. Clt-10-10 

WANTED: — To buy fifty to sixty pair 
Union Hardware steel rollers, ball bear- 
ing, extension skates. i;. I ;. Hivinia. 
Ilreckcnridge, Mo. Plt-10-17 

FOR SALE — He Franne motion pieture 
camera with pan and tilt tripod, three 
four li iinil red foot magazines. Fine con- 
dition. $165.00. Yerner Hicks, Olney, 
Illinois. P2t-10-24 

BETTER HURRY: 

Two (U-Model) Motiograph projectors 
with motor equipment and sire lamp 
houses, each $205.00. 

Two (6-A) Powers pro jectors w n li motor 
equipment and arc lamp houses, each 
$230.00. 

Two (1-A) model Motiograph projectors 
with arc lamp houses and motor equip- 
ment, each $17.">.00. 

Two u.l;i Magda equipment units, 
slightly used, real bargains at $145.00 
each. 

One practically new Brinkert spotlight, 
$62.50. 

THIS RENEWED EQUIPMENT ON 
SPECIAL SALE. 

STEMB1NS PICTURE SUPPLY' CO. 
10th & Wyandotte Kansas City, Mo. 

One new Burwood motion picture pro- 
jector, semi-portable, was $350, for quick 
sale. $225.00 STERBINS PICTURE SUP- 
PLY CO., 10 th and Wyandotte, Kansas 
City, Mo. 

ELECTRIC SIGN. 
IT'S NEW! The Lustrolite moving pic- 
ture theatre sign. The greatest change- 
able letter electric announcement sign 
ever offered. Just think! A three line 
double face, all metal sign, white opal 
glass letter, complete letter assortment 
included, price $300.00. Easy terms which 
allow sign to pay for itself. Get our de- 
scriptive matter at once. CLARK 
BROTHERS SIGN CO., Manufacturers of 
LUSTROLITE ELECTRIC SIGNS, Fourth 
Street. between Western and Gaines. 
Davenport, Iowa. C3tl0-24 

FILM SLIDES — $1.50! 
The genuine USSCO typewriter film 
slides, complete set of 50. special at $1.50 

STEBBINS PICTURE SUPPLY CO. 
19th A Wyandotte Kansas City, Mo. 

THF.ATRE SEATS WANTED 
Want 1,500 used opera chairs; will pay 
cash for seats in good condition. What 
have you? Send full particulars and de- 
scription for quick action, also state price. 
Box 14, care The Reel Journal. Ctf 




Everything for Band and Orchestra 

Buescher Band Inst rumen ts, Vega Banjos. I. ml \\ iy. Drums 

and Traps, Deagen Bells and Xylophones. Violins and 

Supplies. 

WE SELL, EXCHANGE AND REPAIR ALL MAKES. 

Write or send instrument for free estimate. 
BAND AND ORCHESTRA MUSIC 

Latest Popular, also Fischer. Schlrmer, Barnhouse, Fillmore, 

etc. Sample Parts, Catalogs and Musical Booster 

Magazine sent FREE. 

CRAWFORD-RUTAN CO. kTnsaTcitV,™™.' 




For Sale — Powers portable machine, 
steel booth and electric sign. All in a 
number 1 condition and priced right. For 
particulars write Lawrence Hubert, 
Wamcgo, Kaus, P2t-10-24 



USED SEATS FOR SALE. 
Can fill your requirements in good sec- 
ond hand seats. Immediate delivery. Priced 
unusually cheap for quick sale. Address 
Box .1. F.. care The R eel Journal Ctf. 

THEATRE BUILDING AND EQUIPMENT 
FOR SALE 
Building with 5 000 feet of floor space, 
arranged for Hotel, Theatre and Store. 
Equipment consists of (0-A) Powers, 
Fans, Piano, Screen, Seats, etc., and new 
1,500 watt electric plant. Located small 
town. Big territory with wonderful 
show possibilities. 1,500 to 2,000 avail- 
able patrons. Never showed to unprofit- 
able bouse. Other business prevents per- 
sonal attention. For quick sale $1,500.00 
cash, $1,500 your terms or trade takes 
all. Write me, I can prove to you it is 
a "Little Gold Mine". Would consider 

turning you paying insurance business. 

W. A. Hawkins, Owner, Pollock, Mo. 

P2t. 10-24. 

Have you our' latest price list on 
"Phelco Carbons" ? Save by using Our 
Carbons, the best on the market. SO per 
cent of the theatres are now using these 
carbons. A. C. and D. C. Expert Repair- 
ing on Projectors. Baird Projector, 
Haven Screens and Holmes Portable Pro- 
jector. W. TROUT THEATRE SUPPLY, 
Enid, Okla. Ctf 

SALESMAN WANTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-;!% commission. Exclusive territory. 
Every business bouse a prospect. Any one 
who will work can make good salary. A 
bonanza for a good salesman. Apply in 
person to The U. S. Slide Co., 14 E. Sth 
St., Kansas City, Mo Ctf. 

Guaranteed: Vi HP., 110-volt, CO cycle, 
single phase, used motors with pulley, nt 
$7.50 each. Also brand new Vt HP., 110- 
volt, Westinghouse make at $13.75 each. 
Brand new 1 KW Westinghouse, 82 Volt, 
1150 speed, light and power generators 
at $48.00 each. 25% cash, balance C. O. 
D. We have special prices on 32 volt 
motors. We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Duluth, Minn. 

Ctf-10-3 

FOR SALE — 50 gooil folding chairs, 2 
stage curtains, 1 scenic and 1 plain. 2 
scls of side wings, all in fair condition. 
2 large size fire extinguishers, almost 
new. 1 Hale and 1 Acme, 1 piano. Priced 
right. Whiteway Theatre, LeRoy. Kans. 

P2t-ll-l 



Power, Simplex, Edison, Zenith Projec- 
tors; Suit-Case Machine; American Stand- 
ard: Veriscope; Films; Supplies: Auto 
Generators; Cameras. Bargain lists. Na- 
tio-'al Equipment Co., Duluth, Minnesota. 
— P3t, 11-8. 



Moving picture operator wants good 
steady job as operator. Nonunion, mar- 
ried man. Carl H. Foth. 617 E. 1st St.. 
Newton. Kas. — Pit, 10-24. 



THEATRE WANTED — In town of 5,000. 
Write N. K., care Reel Journal. — 10-24 
ctf. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



Heralds, 
Throw- A ways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

keIsKne 



19th and Wyandotte Streets 
Kansas City - Missouri 



_isas.City x 

Engravings 
Colo? plate Co 

8 'and Walnut - Kansas Qtr 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

^on time^$e»vSe^ 



4 




88 
0) 



a 
o 



85 

fa 



afc. 



t. cj 

L - ° 

o"s 5 
►>> 

C E N 






v. a> 



In Answering Idvertiscnients Please Mention "THE REEL JOURNAL." 



KANSAS CITY 



ST. LOUIS 




1 5 years of Leadership 

in the newsreel field will be celebrated 
from November 15 to December 15 by 

Pathe News 

Special big features — 

Special box office service to you — 

Special big newspaper advertising campaign in 34 leading 
cities — '" T 3 

Special interest to you and your patrons — 

The first news weekly, first in the minds and hearts of the public, 
the best known motion picture in the world, and the best and 
most profitable picture for you to show. 

Ask the Pathe salesman for details of the big money making 
plans we have arranged. 

Bigger and Better Than Ever 

Pathe Exchange, Inc. 

Kansas City — 111 W. 17th St. m " W 

W. A. Epperson. Mgr. 



St. Louis — 3310 Olive St. 
T. G. Meyers, Mgr. 




Vol. X 
No. 22 



NOVEMBER 7, 1925 

Published Every Saturday hy 

REEL JOURNAL PUB. CO. 

Manufacturers* Exchange 



a Tear l| 








LESTER F.SCOTT, JR. 

(PRESENTS 



Iff MHO 1ILL.JE 

IN 

Quicker 'N LightnirT 



® 




Don't blame me if you 
don't get The Phantom 

(TVo. 456 Straight from the Shoulder Talk by Carl 
Laemmle, President of the Universal Pictures Corp.) 



YOU'LL HAVE TO DO YOUR BOOKING 
and your deciding pretty fast if you 
want to climb aboard with the others who 
are going to ride to big profits with "The 
Phantom of the Opera.' 



yy 



WE ARE WORKINQ FAST WITH THIS 
picture, 

ALREADY SEVERAL EXHIBITORS HAVE 
lost it to their competitors through unnec- 
essary delay. They have written letters of 
complaint to me, but there's nothing I can 
do about it now. A fair chance was given 
them to book the biggest picture of many 
a year and they put us off too long. 

IF YOU HAVE NO DATES OPEN FOR A 
reasonably early showing, don't blame me. 
I've begged you to keep open dates, until 
you got tired of hearing it. Some of you 
listened others yawned. 

r 
NO PICTURE IS SO EAQERLY AWAITED 
by the fans. They are red hot to see it, be- 
cause we have given it a publicity and ad- 
vertising campaign that has reached into 
the most remote corners of the land. I 
want these people to see "The Phantom 
of the Opera" as quickly as possible, and 
you ought to want the same thing. It is 
the surest way of cashing in on anything 
to strike while the iron is hot. 

THE BIG THING ABOUT "THE PHANTOM 
OF THE OPERA" is not the fact that critics 



everywhere pronounce it great, although 
I'm mighty glad they feel that way about it. 

THE BIG THING ABOUT IT IS NOT THE 
fact that it is one of the biggest and most 
costly pictures every produced. 

NO, THE BIGGEST THING ABOUT "THE 
PHANTOM OF THE OPERA"— as far as you 
are concerned — is the fact that it not only 
starts its run on a big scale but it keeps 
building and building every day and every 
performance, 

THE RUN AT THE ASTOR THEATRE HAS 
been an eye opener. In spite of the fact 
that we cut down our New York advertis- 
ing as soon as the run started, instead of 
whooping it up in big space as is the cus- 
tom, the box office has shown a sell-out, 

WHILE I AM A FIRM BELIEVER IN AD- 
vertising— and especially in advertising a 
success— still this incident shows that "The 
Phantom of the Opera" is getting the word- 
of-mouth advertising which cannot be 
bought for love nor money. 

"THE PHANTOM OF THE OPERA" IS THE 
sort of box office success that comes all 
too seldom. Now that you know what 
it is, act without a day's delay. I'm telling 
you straight from the shoulder that you 
must not blame me if, through your own 
slowness, you miss out on this biggest of 
all bets. 



-with 

EBO 



This is an EB.O.year 



Gold Bond 
Specials 

Drusilla With a Million 
If Marriage Fails 
Parisian Nights 
Keeper of the Bees 
The Last Edition 
When Love Grows Cold 
A Poor Girl's Romance 
Flaming Waters 
Happiness 

The Midnight Flyer 
Isle of Retribution 
The Futurity Winner 



Fred Thomson Specials 



Star Series 

Evelyn Brent 
Richard Talmadge 
Bob Custer 
Maurice Flynn 
Tom Tyler in 
Surprise Westerns 



Short Subjects 

Blue Ribbon, 2-Reel 

Comedies 
Standard, 2-Reel Comedies 
Pace Makers, 2-Reel Series 
Adventures of Mazie, 

2-Reel Series 
Sam Hellman, 2-Reel Series 
26 Bray Cartoons 



These Prominent Theatres 
are Now Playing 

F. B. 0. Gold Bond Specials 



Palace, Wichita, Kas. 
Isis-Orpheum, Topeka, Kas. 
Bowersock, Lawrence, Kas. 
Strand, Emporia, Kas. 
Orpheum, Leavenworth, Kas. 
Klock, Pittsburg, Kas. 
Strand, Independence, Kas. 
Columbus, Coffeyville, Kas. 
Regent, Winfield, Kas. 
Star, Newton, Kas. 
Jefferson, Springfield, Mo. 
Orpheum, St, Joseph, Mo. 
Wareham, Manhattan, Kas. 
ElDorado, ElDorado, Kas. 
Peoples, Chanute, Kas. 
Crane, Carthage, Mo. 
Elliott, Independence, Mo. 



Mainstreet, Lexington, Mo. 
Crystal, Ottawa, Kas. 
Strand, Osage City, Kas. 
Dreamland, Herington, Kas. 
Isis, Marysville, Kas. 
Electric, Chillicothe, Mo. 
Elite, Humboldt, Kas. 
Bixman's, Clinton, Mo. 
Auditorium, Hiawatha, Kas. 
Palace, Anthony, Kas. 
Crescent, Neodesha, Kas. 
Lyric, Frontenac, Kas. 
Lyric, Liberty, Mo. 
Leland, Troy, Kas. 
Regent, Eureka, Kas. 
Liggett, Madison, Kas. 



And Many Others 

• Book k F. B. m O. and Meet Prosperity. 

IFilm Booking Offices 



i ; 



snoner Ride., Knusas City, Mo. 
3312 Olive Street, St. Louis. Mo. 



127 S. Hudson, Oklahoma City, Okla. 
230 Union Ave., Memphis, I'ciiu. 



Buy FB.0 s Entire Product 



FBO 



WILL 
PAY 
YOU, J 
BI&." 



I 



The People KNOW 
What they WANT 

(No. 457 Straight from the Shoulder Talk by Carl 
Laemmle, President of the Universal Pictures Corp.) 



HOW MANY TIMES HAVE YOU Dis- 
covered that some pictures you liked 
mmensely did not please your audiences 
it all; or that some picture you thought 
vas utterly useless made a tremendous hit 
vith your people? 

IT IS A COMMON EXPERIENCE. IT 
)roves that no man knows it all when it 
:omes to analyzing the people's likes and dis- 
ikes. 

AT ONE TIME I RELIED UPON MY OWN 
udgment as to what the people want. 
Sfext I consulted successful exhibitors. But 
low I have found someone who knows 
nore surely than you and I together what 
he people want — and that is the people 
hemselves. 

FOR YEARS, AT FIRST THROUGH THE 
Saturday Evening Post and later through 
idditional publications, I have conducted 
i campaign of advertising designed as much 
o get the people to help us make pictures 
is to advertise Universal Pictures. 

THE RESULT IS AMAZING. I TOLD YOU 
omething about it a few months ago, but 
he development since then has opened 
try eyes wider than ever. 



THOUSANDS OF PEOPLE NOW WRITE US 
peir ideas and suggestions and criticisms, 
the executive heads of the Universal 
lompany study these letters So do our 
tudio executives. I personally, take a huge 
tack of them home with me practically 
very night and read them in bed. 



CERTAIN SMART WRITERS OF A CYNI- 
cal turn of mind have said that even the 
people don't know what they want. Never 
was there a greater mistake. Never in all 
my experience have I had such intelligent 
cooperation as I am now getting every day 
from movie fans all over the world. 
I consider them my advisory council and 
I listen to them more carefully than I do to 
people who have had too much moving picture 
experience. 

THESE THOUSANDS OF READERS OF 
Universal advertisements are giving Uni- 
versal Pictures as much serious thought as 
though they were on our payroll. They 
are actually governing the kind and type 
of pictures Universal is making. They are 
looking for Universal Pictures with a per- 
sonal interest which money could not buy. 

SO I SUGGEST AGAIN YOU OUGHT TO 
hook up with this national made-to-order 
interest in Universal Pictures. When you 
run a Universal, emphasize the fact that it 
IS a Universal. I am not entirely selfish in 
this. Naturally your advertising will help 
Universal but it will help you fully as much, 
because it will hook you up directly with our 
national advertising campaign, which I hon- 
estly believe, is the best business'getting 
national campaign conducted by any picture 
concern. 

"THIS IS ONE OF THE UNIVERSAL PIC- 
tures advertised in your favorite magazine." 
Say that in your lobby and it will bring in- 
stant and excellent results. Try it and see. 



Page Six 



THE REEL JOURNAL 



November 7, 1925 





BEN SHLYEN 

Publisher and Editor 

C. C. Tucker. An v. Mgrr. 

Circulating in Missouri, 
Kansas. No. Oklahoma 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Snturdny by 
REEL JOURNAL 

PUBLISHING CO. 
Manufacturers Exehanp }* 

Kannns City, Mo. 

_____ _ ^ 



THE SHOW COMES BEFORE THE 
SHEKELS. 

Repeatedly, we have said in this column, 
that the show business is none other than 
the business of merchandising entertain- 
ment. And, just as decisively as value 
brings satisfied customers to the mer- 
chandisers, it's the fellow who can pro- 
duce a better show for the money that 
wins the bout with his competitors in 
this business. 

This week comes to us one of the best 
examples of real showmanship yet to 
come to our attention. Out at the 
Strand Theatre, a Kansas City suburban 
house, they have billed a show that 
would look well in the downtown lights. 
The feature is "The Freshman.' With 
it comes Johnny Campbell's Orchestra, 
one of the leading orchestras in Kansas 
City — and the champion "Charleston" 
dancer in the city, fresh from winning 
the big contest in Convention Hall. Then, 
there's a "Charleston Contest," with $50 
in prizes, open only to high school stu- 
dents — and a musical act — and an ex- 
clusive Strand picture of the Westport- 
Manual High School football game. 

See how it all hitches together? That's 
what we call a well balanced bill. Surely. 
the show is built around the feature. 

If the high school gang in the Strand's 
neighborhood is looking for entertain- 
ment next week, they won't have to go 
downtown. We believe they'll be lined 
up at the Strand like the delegates to a 
Democratic convention. And with that 
high school Charleston contest in the 
offing, we'll wager there'll be plenty of 
old folks that will come right along with 
them, and they'll get as much kick out 
of it as the youngsters. 

Here's a real test of the suburban 
house pulling against the downtown first 
runs. Here's a case where a showman 
has booked a show with a definite end in 
view, that of drawing a certain kind of 
patronage. Here's a bill that will set 
their tongues wagging about the Strand, 
and leave a mighty pleasant taste in their 
mouths, when they tell each other, "Why. 
we saw a show at the Strand that would 
have cost SO cents downtown !" 

When the leading suburban houses be- 
gin to merchandize like the Strand in this 
instance, there's going to be another ele- 
ment for managers of downtown houses 
to be concerned about. And we believe 
this very same condition is coming to 
pass. Gradually the suburban exhibitors 
are thinking more about the show and 
less about the shekels. And just as grad- 
ually, the shekels are taking care of 
themselves. 



ROWLAND STAYS WITH F. N. 
3 MORE YEARS. 

New York, Nov. 2, (Special to The 
Reel Journal). — Richard A. Rowland, 
general manager of First National, 
whose resignation caused quite a furore 
in New York recently, has come to 
an agreement with the officials of the 
company and will continue his con- 
nection with First National, it became 
known today. 

Rowland will remain with First Na- 
tional for three years, it was an- 
nounced. The negotiations were com- 
pleted Sunday. 



"The Phantom" Breaks 
Records in Run Here 



ESCHMANN RESIGNS. 



An authentic report is made by Tom 
Byerle. Kansas City branch manager for 
First National, of the resignation of E. 
A. Eschmann as general manager of dis- 
tribution. No successor has been named, 
however, it is also announced that Ned 
Marin and Ned Depinet, former sales 
executive for Universal, are now with 
First National. 



THREE NEW SALESMEN ADDED 
TO K. C. PATHE STAFF. 

J. A. Apperson, Kansas City Pathe 
manager, announced the appointment this 
week of three new salesmen, bringing his 
sales force up to eight men. one of the 
largest in Kansas City. 

The new men are H. A. Gregory, J. F. 
Conroy and H. W. McCarthy. All are 
newcomers to the film business. They 
will be assigned to the Kansas territory. 



A M.-G.-M. PARTY. 

C E. Gregory, manager of the Kansas 
City office of Metro-Goldwn, and Mrs. 
Gregory entertained the sales and office 
forces of the Kansas City exchange at 
a party at their home Saturday night. 
About 30 members of the local staff at- 
tended. 



"MAN ON THE BOX" FIRST OF 
WARNER'S INTO "PAN." 

The first of the pictures to go into the 
Pantages Theatre under the new arrange- 
ment with Warner Bros, whereby that 
company's product is to play first run 
at the big downtown house, will be "The 
Man on the Box," it was announced this 
week. 

The picture, which stars Sydney Chap- 
lin, will play the Pan the week of De- 
cember 12. according to Lou Reichert, 
Kansas City manager for Warner Bros. 



Big Western Proeram Coming from 
F. B. O. 

Fred Thomson, crack Western star of 
F. B. O.. has launched still another fea- 
ture in "The Tough Guy." from a Frank 
Richardson Pierce story, it was an- 
nounced this week. 

Tom Tyler is at work on "The Wyom- 
ing Wildcat" under the direction of Bob 
de Lacy. 

Custer is making a fine running mate 
for Tyler. He has already appeared in 
eight productions for F. B. O. He is 
now at work on "No Man's Law" by 
Walter F. Coburn and Del Andrews is 
directing. 

Thomson will make at least twelve 
more Westerns for F. B. O. and next 
season's schedule calls for at least eight 
from each of the other stars. 



"The Phantom of the Opera," Univer- 
sal's latest super contribution to the thea- 
tregoers of the nation, is setting new 
records in the opening runs in this ter- 
ritory, Harry Taylor, local manager, an- 
nounced this week. 

At the Liberty, where the picture 
started its Kansas City premiere Saturday, 
record crowds have received "The Phan- 
tom," breaking the former high gross of 
"Annie Rooney' ' by approximately $300 
a day, it was said. 

At the Bowersock Theatre, Lawrence, 
Kas., where the picture has finished a 
six-day run, it has swept all previous 
grosses before it, topping even the "Ten 
Commandments," former record holder. 

"The Phantom" is booked in every key 
town in the Kansas City territory with 
the exception of four, Taylor declared. 



Lucile McVey Drew, 

Dies in Los Angeles 



Lucile McVey Drew, 35, widow of the 
famous actor, Sidney Drew, stage and 
screen partner of her former husband, 
died in Los Angeles after a lingering ill- 
ness Tuesday. Mrs. Drew once lived in 
Sedalia, Mo., where he r dramatic tal- 
ents first attracted attention in high 
school theatricals. 

A brother, C. L. McVey, of the Dream- 
land Theatre, Herington, Kas., formerly 
lived in Kansas City and at one time was 
a salesman for Paramount here. 

A. H. Cole, advertising manager for 
Paramount here, in recalling Mrs. Drew's 
appearance at a reception given here 
three years ago, said: "She was a hand- 
some woman, almost 'beautiful one might 
say, with a vivacity of manner and quick 
wit that made her the center of any 
gathering. 

Mrs. Drew with her husband was first 
featured in a group of clever comedies 
which were distributed by Vitagraph, and 
later the two were signed by Paramount, 
appearing in the following well known 
successes: "Once A Mason," "Romance 
and Rings," "The Amateur Liar," "Harold, 
the Last of the Saxons" and "Squared." 
"Bunkered," a burlesque on golf, made 
after the couple left Paramount, was an- 
other movie hit. 



EDUCATIONAL GOES OVER TOP IN 
NATIONAL DRIVE 25%. 

Educational exceeded its expectations 
in the first week of the National Drive 
approximately 25 per cent, when 350 thea- 
tres used Educational product last week. 
R. C. Borg. booker at the Kansas City 
office, declared this week. 

During last week, which launched the 
17-week national campaign, more than 
S0HO theatres throughout the nation pre- 
sented Education comedies or short sub- 
jects. 

More than 300 theatres are playing 
Educational this week, Borg said. 



BARRETT OPENS RITZ. 

H. H. Barrett, owner of the Colonial 
Theatre, 39th and Woodland, opened his 
new Ritz Theatre at 12th and College this 
week. "Shore Leave," a First National 
picture, was the featured attraction, and 
an Educational Lloyd Hamilton Comedy 
was also billed in the opening newspaper 
advertisements. 



All Set 

for a Great Month 

in Kansas City 



NEWMAN THEATRE 
Week of Nov. 8th. 



NEWMAN THEATRE 
Week of Nov. 15th. 



MAINSTREET 
Week of Nov. 15th. 

NEWMAN THEATRE 
Week of Nov. 22nd. 



NEWMAN THEATRE 
Week of Nov. 29th. 



"NEVER THE TWAIN SHALL MEET" 

A Cosmopolitan Production, based on 
Peter B. Kyne's flaming story of the South 
Sea Isles, with Anita Stewart, Bert Lytell, 
Justine Johnson, George Siegmann, and a 
powerful cast. It broke summer records on 
Broadway ! 

"THE MIDSHIPMAN" 

Ramon Novarro in a thrilling and roman- 
tic story of Annapolis Naval Academy. The 
story that "broke" into the front pages of 
every newspaper in the country. 

"GO WEST" 

The inimitable Buster Keaton in his 
latest — and what a wow ! 

"EXCHANGE OF WIVES" 

From the Broadway success by Cosmo 
Hamilton. With Lew Cody, Eleanor Board- 
man, Renee Adoree and Creighton Hale in 
the snappiest comedy flashed across the 
screen in years. 

"TOWER OF LIES" 

From Selma Lagerlof's prize-winning 
novel, with the immortal trio — Lon Chaney, 
Norma Shearer and Director Victor Seastrom, 
in a gripping, masterful story of humanity. 



ROYAL THEATRE 
Starts December 5th 
for indefinite run. 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 



Eric Von Stroheim's 

"THE MERRY WIDOW" 

With Mae Murray as "Th eWidow", John 
Gilbert as "The Prince." Now in its third 
month at Gloria Gould's Embassy Theatre, 
New York City, and playing at $2.00 top. The 
greatest box office attraction in years. 

IT'S NO WONDER 



^clrq^oidivi/n -hjayer 



IS 



"The Talk of the Industry" 



J. E. FLYNN 

District Manager, 

St. Louis. 



W. A. SCULLY 
Resident Manager, 
3328 Olive St., 
St. Louis, Mo. 



Page Eight 



THE REEL JOURNAL 



October 31, 1925 



Exhibitors Falling No Monopoly Exists Frank Cass Takes West 

Down in Tax Fight In Industry — Zukor Coast Job With Pathe 



Washington, D. C. — (Special to The 
Reel Journal) — Although the prospects 
for removing the national tax on theatre 
admissions above 50 cents is not viewed 
as favorable, Senator Reed Smoot lias 
again renewed his pledge to cut out all 
nuisance taxes during the next session of 
Congress, and the admission tax heads 
his list. 

This was the picture of conditions by 
representatives who appeared in the of- 
ficial hearing recently with the Ways and 
Means committee. Appearing in behalf 
of the exhibitors were C. C. Pettijohn, 
attorney for the M. P. P. D. A.; former 
state senator, J. Henry Walters, in be- 
half of the Kieth vaudeville circuit, and 
Mr. Connolly, local representative. 

The members of the committee ex- 
pressed regret at the lack of interest of 
exhibitors, and declared that leading ex- 
hibitors throughout the nation would have 
to keep their Congressman informed as 
to their wishes, or theatre admission 
taxes may never be eliminated. 



JOSEPH SEIDER NAMED BUSINESS 
HEAD OF M. P. T. O. A. 

New York. — Joseph M. Seider, newly 
elected business manager of the M, P. 
T. O. A., will proceed shortly with the 
organization of service bureau for exhib- 
itors, he has announced. 

Executive offices will be maintained at 
745 Seventh Avenue, New York City. 

Many new advances pointing the way 
to better conditions within the industry, 
are contemplated, it is said. 



THEATRES ADVERTISING MORE 
SHORT SUBJECTS— EPPERSON. 

More and more space in the newspapers 
is being given screen comedies and Pathe 
subjects, in particular, are continuing to 
command a generous amount of attention 
in .both editorial and advertising columns, 
J. D. Epperson, Kansas City manager, de 
clared this week. 

Another indication of the rise of the 
comedy as a factor in the exhibitors' ad- 
vertising scheme is shown in a page ad- 
vertisement appearing in the Muskogee, 
Okla., Daily News, he said. In announc- 
ing its advanced selection of productions, 
the Broadway Theatre, Motskogee, gives 
approximately one-fourth of the page to 
the Pathe Comedies. The featured player 
in each series of comedies is named as 
well as the producer. A streamer across 
tin' page reads: 

"You See a Pathe Two-reel Comedy 
Every Time You Come to the Broadwav." 



HIS FIRST MOVIE. 

The "thrill that comes once in a life- 
time" sometimes comes rather late in life. 
Gregory Douchant, postmaster at Mt. 
Carmcl, Mo., just recently saw his first 
motion picture. 




Famous' Business Only 15% of Industry's 
Total, President Says. 



In a statement made to New York 
press representatives last week, Adolph 
Zukor, president of Famous, declared that 
his organization sought no monopoly of 
the billion and a half motion picture in- 
dustry — in fact, he cited figures to show 
that Paramount's gross business was only 
10 to 15 per cent of the whole. 

Zukor and the Famous Players organ- 
ization are under investigation of the 
Federal Trade Commission to ascertain 
whether there is a healthy competition 
within the industry. 

Answering the quesiton as to whether 
oppressive methods were practiced in the 
industry, he replied — "There have been 
none to my knowledge ; my enemies, if I 
might call them that, are only my com- 
petitors." 

Continuing, he replied to the query 
concerning the forced presentation of 
poor pictures : "One can't tell what a 
picture is until it is sold and the public 
passes on it ; that is very obvious. It is 
an open market, absolutely." 

Reviewing his experiences in the in- 
dustry, he outlined in detail the happen- 
ings in his interesting career from the 
days since he and Marcus Loew opened 
their penny arcade down to the founding 
of Paramount in 1914. This was the out- 
come of the natural demand for good 
pictures, a variety of entertainment, and 
distributed through a more efficient and 
centralized agency, he declared. 

Referring to the recent merger with 
Balaban and Katz. Mr. Zukor declared 
that the company had merely turned its 
theatres over to that organization. They 
will handle the management most effi- 
ciently, he said. 



R. E. WELSH INAUGURATES BET- 
TER PRESS BOOK SERVICE. 

A striking improvement in the press 
books bv Associated Exhibitors has 
ibeen noted since Oscar Price, new presi- 
dent, and Robert E. Welsh, publicity di- 
rector, have taken office, according' to 
Frank Cassill, Kansas City manager. Mr. 
Welsh was formerly editor of the Mov- 
ing Picture World. 

In the future, all press books will be 
printed full newspaper size, in two col- 
ors, and will be from four to eight pages. 
More space will be devoted to exploita- 
tion, Cassill said. 



Chas. Ray Signs Long 
Term Pact With M.G.M. 



Following the completion of what is 
believed to be Charles Ray's most re- 
markable characterization on the screen 
in Robert Z. Leonard's "Bright Lights", 
in which he is featured opposite Pauline 
Starke, Metro-Goldwyn-Mayer has se- 
cured the signature of this popular artist 
on a long term contract. 

The agreement just signed by Louis B. 
Mayer and Ray is said to foreshadow am- 
bitious plans for Ray's screen future. 



Announcement was made this week by 
Pathe Exchange, Inc., that Frank Case, 
city salesman for the Kansas City branch, 
had been promoted to assume the re- 
sponsibilities of West Coast Special Serial 
Sales Representative, covering the Los 
Angeles, San Francisco, Portland and 
Seattle offices. 

Cass has the distinction of having been 
with Pathe here for five years, and all 
of the time in the same position. For 
further honors, he claims the distinc- 
tion of having received all of his film 
experience in Kansas City, having been 
continuously in the game here for four- 
teen years. 

He began his career in the game here 
with Universal, and worked for that com- 
pany for several years, leaving to accept 
a position with Fox, which he held up 
until the time of going with the local 
Pathe exchange. 

He will leave November 14 for the 
coast, taking his family with him in his 
car. He will make his home in Los 
Angeles. 

Scores of friends in the industry here 
and in the territory wish him well in his 
new job. 



"Roxy" Lets Contract 
for $8,000,000 Theatre 

New York. — Following several months 
of incessant work since the initial an- 
nouncement that S. L. Rothafel, cele- 
brated Roxy of screen and radio, would 
build the "Roxy", the world's largest thea- 
tre, Roxy himself announced today that 
the building contract for the construc- 
tion of the 6,000 seat house bearing his 
name has been awarded by Walter W. 
Ahlschlager of Chicago, architect for the 
Roxy Theatres Corporation, to the Chanin 
Construction Company, New York. 

The plans call for the erection of the 
world's largest theatre at 50th Street and 
7th Avenue, on a plot of ground involving 
more than 52,000 square feet with a cost 
covering the completed project of $8,- 
000,000. 



AN EXHIBITOR BOOST FOR P. D. C. 

In commenting on the clean entertain- 
ment offered by Producers Distributing 
Corporation this year, C. A. Schultz, Kan- 
sas City manager, referred to the follow- 
ing report from J. T. Wilson of the 
Peoples Theatre. Spickard, Mo., in which 
tin's exhibitor said: 

"All the programs have been good. 
They have all been clean, and there is 
a splendid moral and story in all of 
them that I have used. I like them and 
believe they would be liked any place. 
Preachers and members of the various 
churches saw these pictures and sanc- 
tioned them all." 



Mr. Exhibitor: A*k at the Film Exchanges 
for the 




It's little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put the picture over. 



November 7, 1925 



THE REEL JOURNAL 



Page Nine 



More Pledges Every Day <*> 

M. P. T. 0. ~ P. D. C. "EXHIBITORS MONTH" 



** 



REMEMBER 

THE 

DATES 

DECEMBER 

Exhibitor's 
Month" 

DECEMBER 

1 to 31, 
1925 



Says Jay Means — 

Here's an honest-to-goodness 
proposition right here amongst us 
and a company that shows every 
desire to co-operate witli us. Ev- 
ery date you give them means 
money for our association, so why 
in the world shouldn't everyone 
that possibly can give the Pro- 
ducers Distributing Corporation all 
the dates they can during the 
month of December? 

JAY MEANS. 

Murray Theatre. 

Kansas City, Mo. 



Says "Rich" Steadman — 

A very good idea. I'll hook every 
P. D. C. picture available during 
December. 

"RICH" STEADMAN, 
Ashland Theatre, 

Kansas City, Mo. 



Says Fred Meyn — 

This is a very worthy movement, 
and one that is being commended 
for its good fellowship throughout 
the country. It makes for better 
co-operation within the industry 
and is well worthy of support. 

FRED MEYN, 

Pershing Theatre, 

Kansas City, Kas. 



Says C. R. Gregg — 

This is easily one of the best 
propositions I have yet been ac- 
quainted with. When an exchange 
is willing to give a part of their 
receipts for the purpose of fighting 
the exhibitor's battles, surely it's 
up to us to give all the dates pos- 
sible. 

C. R. GREGG, 

Central Theatre, K. C, Mo. 

Says Walter Wallace — 

Boys, here's real co-operation and 
an expression of genuine good will. 
I'm going to support the Producers 
in December. 

WALTER WALLACE, 
Orpheum, Leavenworth. 



"LET'S KEEP THE FAITH 
WITH THEM" 

It is encouraging- to note the 
hearty response of congratula- 
tion which has come from ex- 
hibitors who have expressed 
their opinions on EXHIBITORS' 
MONTH. Without exception, 
every comment that I have seen, 
has been favorable to this un- 
usual co-operative idea. 

But why shouldn't they? I 
do not wish to be quoted as say- 
ing that the P. D. C. product 
available is any better than that 
offered by many other compa- 
nies. But, it is just as good. 
And the Producers are the 
first to come forward with 
this sincere offer of good faith 
— they have shown a willingness 
to reciprocate for the good will 
of the showmen of this terri- 
tory, and they have formulated 
a most effective means to do so. 

I believe every exhibitor who 
has dates available in December 
should show his appreciation to 
the Producers with Exhibitor'^ 
Month dates. Remember, that 
a percentage of every rental re- 
ceived by P. D. C. in December- 
goes into a Sinking Fund for the 
promotion of exhibitor interests. 



Kansas— Missouri M. P. T. 0. 



•:::! 



And last, let's show our ap- 
preciation for one of the finest 
demonstrations of good will be- 
tween producer and exhibitor 
yet brought forward in the in- 
dustry. Let's keep the faith 
with them! 



R. R. BIECHELE. President. | 
M. P. T. 0. Kansas-Missouri. § 



R. R. Biechele, president 



LETS MAKE IT A BIG ONE! 



Page Ten 



THE REEL JOURNAL 



November 7, 1925 



Christie Closes Deal 
for "Nervous Wreck" 



The long pending negotiations for the 
purchase of the screen rights to Owen 
Davis' famous stage comedy, "The Nerv- 
ous Wreck", were consummated this 
week according to an official announce- 
ment from Producers Distributing Cor- 
poration in which Charles and Al Chris- 
tie are reported as securing the screen 
rights at a cost approaching the record 
price for stage plays. 

Al Christie's personal estimate of "The 
Nervous Wreck" as "the most valuable 
piece of property offered by the stage in 
recent years," is justified by the fact that 
this farce, after running to capacity busi- 
ness for a solid year at the Sam Harris 
Theatre in New York, and for almost 
the same period at the Majestic Theatre 
in Los Angeles, is now being presented 
in almost every civilized country through- 
out the world. 



McFADDEN PICTURES SET HIGH 
MARK IN NAT'L INTEREST. 

Special attention has been called to 
the unusual opportunity for cashing in 
on reader interest in the new group of 
Eight MacFadden productions, which will 
be advertised in the MacFadden publica- 
tions. This is easily one of the best tie- 
ups of the year, Bob Withers, Kansas 
City manager for Enterprise, believes. 

The twelve MacFadden publications have 
a total circulation of 16,340,000 readers, 
Withers said. "The interest which Mr. 
MacFadden will be able to create through 
his publications in the new pictures will 
be tremendous," he declared. 

The release dates of the first of the 
group will be announced shortly. 




HEADQUARTERS 

For Exhibitor! and Film Men 

*##/ HOTEL 
-" BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




fCHANCE 



Ui 



I EXCHANGE 

''04 



cMovinbAlond 
Movie Row* 



J. E. Dodson, Universal salesman, who 
has been very ill at his home here, was 
reported improving this week. At one 
time last week it was feared his condi- 
tion would develop pneumonia. 

* * * 

W. G. Bishop, head of exploitation for 
Metro-Goldwyn in the Middle West, was 
in Kansas City this week making plans 
with C. E. Gregory, branch manager, for 
cuming campaigns. 

* * * 

Buster Keaton's late picture, "Go 
West," for Metro-Goldwyn, has been 
scheduled for an early run in the Main- 
street Theatre here for the week starting 
November IS, it was announced this week. 

* * * 

C. D. Hill, district manager for P. D. 
C, was in Kansas City this week con- 
ferring with the Kansas City sales staff 
about the big December, Exhibitor's 
Month drive in this territory. 

* * * 

Among the out-of-town exhibitors 
along Movie Row this week were: O. 
K. (Mason, Regent, Newton, Kas. ; L. 
Brenninger, Cozy and Crystal, Topeka; 
Messrs. Miller and Ulamperl Best and 
Gem Theatres, Topeka ; L. W. Hooper, 
Orpheum, Topeka; Mr. Shortley, Strand, 
Independence, Kas.; Walter Finney, Best 
Theatre, Parsons ; B. L. Turner, Panama, 
Burlingame, Kas., and Mr. and Mrs. 
Christian Casino Theatre., Excelsior 
Springs. 

* * * 

Things moved fast for W. B. Bernfield, 
Warner Bros salesman, last week. First, 
he closed a city contract for complete 
service. Then, he insists, it wasn't his 
conscience that hurt him, but his teeth, 
whereat, a local dentist, did his stuff, 
leaving our friend W. B. speechless and 
almost toothless. "Tell 'em I'm inhaling 
my meals, I can't talk much, but watch 
me tell them with my hands." 

* * * 

Conway Tearle, prominent film star, 
stopped off for a few minutes Monday 

in the Union Station here to greet local 

film friends. He was enroute to New 

York where he will take up work in a 
coming production. 

* * * 

D. W. Griffith, not the famous director, 
hut Fox sales representative here, left 
last week for his home in London, Eng- 
land, where he will also be a Fox repre- 
sentative. 

* * * 

Potter Bros, report excellent progress 
on their new theatre under construction 
at 35th and Indiana avenue, Kansas City, 
Mo., and expect to be ready for opening 
by December 1. The new house, which 
will be named the Baltis, will seat 800. 

* * * 

Joe Silverman is sponsor for a new 
K. K. K. organization! Imagine it! But 
Joe isn't planning to go into the white 
goods business. The K. K. K. referred 
to is the Krazy Kat Klub, whose mem- 
bers are known by an ornamental pin of 
the famous Krazy Kat worn on the lower 
left hand corner of their vests. 



The entire sales force of the Kansas 
City Metro-Goldwyn exchange is out on 
a five-weeks drive in the territory. 

* * * 

C. A. Schultz, Kansas City manager for 
Producers Distributing Corporation, 
stepped out of the city for a brief visit 
in the territory this week. 

* * * 

Tom Byerle, First National manager 
here, returned Friday after a tour of 
Southeast Kansas key towns. 

* * * 

Bob Gary, Universal exploiteer, is busy 
laying plans for a big exploitation cam- 
paign in Kansas on the "Phantom of the 
Opera." 

* * > 

E. C. Rhoden, manager of Midwest Film 
Distributors, Inc., was a visitor in the 
territory this week. 

* * * 

Many inquiries are coming in on the 
Chaplin re-issue, "A Dog's Life," J . A. 
Epperson, local Pathe manager, reported 
this week. The picture will be released 
November 22. 

* * * 

"Black Cyclone," Pathe's new feature 
in which "Rex", the wild horse, goes 
through his many paces, goes into the 
Royal here for its premiere the week of 
November 21, following "The Gold Rush." 
' * * 

The Kansas City Pathe office has re- 
ported more than 200 bookings on "The 
Freshman" thus far in the selling. The 
picture has played virtually all of the first 
runs, and is now on the second rounds. 

* * * 

The Orpheum, Pantages and Mainstreet 
theatres, Kansas City, were showing 
scenes of the Kansas-Drake game this 
week, to the interest of Kansas City foot- 
ball fans. This feature has been added 
to the regular week's release of Pathe 
News, and there will be no added cost 
for it, according to J. A. Epperson, local 
manager. 

The pictures were taken by Billy And- 
lauer, Kansas City photographer. 

* ♦ * 

Business must be good. W. H. Weber 
of Great Bend, Kas., and Henry Tucker, 
Liberal, Mo., have bought new motor 
cars. 



RECORDS FOR "TEN COMMAND- 
MENTS." 



"The Ten Commandments,' Paramount's 
picturization of the Biblical vehicle, is 
packing houses wherever it is playing, 
Ben Blotcky, Kansas City manager, de- 
clared this week. In many instances it 
is topping the records set by the "Cov- 
ered Wagon," he said. Of particular in- 
terest is the fact that in nearly every 
town and hamlet where the picture has 
been presented it has had the unqualified 
support of the ministers of that locality, 
he pointed out. The picture was road- 
showed until this fall, when it was of- 
fered for general release. 



November 7, 1925 



THE REEL JOURNAL 



Page Eleven 





"There it Goes!" 
"There it Goes! !" 

Millions have split their sides when 
this cry was uttered during the stage 
run of "Sally." 

Millions will mutter it unconsciously 
every time those knees of LEON ER- 
ROL begin to sag under the strain of 
his job as Chief of the Bold Bad Pirates 
in the 



SAM E. RORK presentation of 



LEON ERROL with DOROTHY GISH 



IN 



*•* 




CLOTHES 

Make the P|RATE 



With NITA NALDI, TULLY MARSHALL, 

GEORGE MARION 

Adapted and Supervised by MARION FAIRFAX 

Directed by MAURICE TOURNEUR 



Another big First National Clean-up! 



Members of Motion Picture Producers and Distributors of America, Inc. — Will Hays, President 



Pa-e Twelve THE REEL JOURNAL November 7, 1925 

INDEPENDENT FILM CORPORATION 



The LOVE 
GAMBLE 



A mighty drama of youthful 
^-resolution — wherein a modern 

girl finds life, love and happi- 
ness through a series of start- 
ling adventures in the quaint 
Bohemian byways of Boston's 
Beacon Hill. 



— FEATURING- 



C LILLIAN RICH ROBERT FRAZER H 

PAULINE GARON ARTHUR RANKIN J 

Supported by 

James Marcus Kathleen Clifford 
Brooks Benedict Bonnie Hill 

Independent 

JtILM 115 West 17th St., Kansas City, Mo. 

s~*>\ Chas. Bessenbacher, Mgr. 

Corporation 



. . ( liml I • 



..,,.„..... ...... ... •■■■..■ .;■.• ... ...-■ . 



November 7, 1925 



THE REEL JOURNAL 



Page Thirteen 



** 



Happy-O! 



** 



Everyone is happy-0 

In Happy Canyon, Idaho! 

Hear the sniggle when they wriggle 

Flash the wildness of the wiggle 

Of the film fans at the show. 

Hear them roar and laugh, and cliggle — 

How they love the screen's best giggle 

In Happy Canyon, Idaho ! 

— Hoots by Oliver Owl 



Clyde Walker says 

In his Seattle Film Journal 

(Sept. 19th) 
GOING UP, Douglas MacLean, 7 reels — Seems useless 
to say anything about any of MacLean's pictures. 
Every one who is familiar with his pictures knows 
they are at the top. Not only do they contain the 
best comedy, but are always absolutely clean and 
have good stories as well as good laughs. BEST 
BUSINESS SINCE "COVERED WAGON." 

—J. F. Hickenbottom, 

Happy Canyon Theatre, 

Troy, Ida. 



DOUGLAS MacLEAN Comedies 

Make Happy Canyons of All Theatres 

Set your play date for 

"INTRODUCE ME" 

MacLean's latest and best comedy 

20,000 AUDIENCES HAVE TRIED THEM! 



"GOING UP" 

High Flying Comedy 
7-500 Bookings 



"YANKEE CONSUL" 

of Laughing Memory 
5,500 Bookings 



"NEVER SAY DIE" 

What Doctors Order 
4,500 Bookings 



'INTRODUCE ME" 

Best of the Lot 
2,500 First Runs 



m "Best Business Since 'Covered Wagon' " Is Some Speech! 



Pathe Exchange Released by Associated Exhibitors 
Physical Distributors Oscar Price, President 



Kansas City Branch, 
111 West 17th St. 

St. Louis Branch, 
3316 Olive Street 



Page Fourteen 

Big Sales For 

F. N. Winner Group 

Tom 0. Byerle, Kansas City manager 
for First National, was "saying it with 
figures this week." According to him 
here's the line-up to date : 

Out of 96 key cities in the United 
States and Canada, all of them have been 
sold in 93. 

In the 69 cities in the United States 
above 100.000 in population, the entire 
group has been sold in 69 — 100%. 

Out of 286 cities having a population of 
25.000 or more, sales of the entire WIN- 
NERS have been concluded in 265, leaving 
only 21 that have not signed on the dot- 
ted line. 

And out of 82 theatres in Greater 
Kansas City, he reported 35 had bought 
the Winner Group, 18 were being served 
with last year's product, making a total 
of 53 houses in First National service. 



THE REEL JOURNAL 



November 7, 1925 



NATIONAL AD CAMPAIGN FOR 
PATHE NEWS THIS MONTH. 

New York. — As an exhibitor aid, a na- 
tional newspaper advertising campaign 
will be inaugurated on Pathe News, in 
connection with the 15th anniversary of 
the news reel (several of them is- 
suing both morning and afternoon edi- 
tions) will be utilized for this campaign, 
each one carrying seven different adver- 
tisements during the anniversary period. 

With the news reel already a requisite 
on every exhibitor's program due to its 
wide-spread popularity, this intensive ad- 
vertising campaign on Pathe News will 
give the exhibitors further co-operation 
in exploiting this unit of their programs 
which is sure to be reflected in greater 
box-office receipts. 

The newspapers which will carry the 
Pathe News campaign in the St. Louis 
and Kansas City territories are: Peoria 
ail. - ). Journal Transcript; Rockford (111.). 
Register Gazette; Springfield (111.), State 
Register; Kansas City Star and Times, 
and the St. Louis Globe Democrat. 



"FIFTY-FIFTY" TO BE RELEASED 
BY ASSOCIATED, NOV. 15. 

"Fifty-Fifty," the new picture featur- 
ing Hope Hampton, Lionel Barrymore 
and Louise Glaum, will be released by 
Associated Exhibitors November 15. it 
has been announced in New York. The 
picture is based on the story by Alan 
Dwan. 

The release of the big special, "The 
Sky Rocket." starring Peggy Hopkins 
Joyce, will be announced soon. 



Hollywood 

124 West 18th St. Kansas City, Mo. 

FILM MEN'S HEADQUARTERS 

Sandwiches, Cigars, Candy, 

Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 



Polar Flight Film 
From Pathe Nov. 



10. 



Pathe has announced the acquisition of 
the authentic motion-picture log of the 
Amundsen polar expedition in the first 
attempt to reach the North Pole by air- 
plane, which will be released on or about 
November 10th as a special screen attrac- 
tion under the title, "The Amundsen Polar 
Flight". 

World-wide publicity from the first an- 
nouncement of Amundsen's plans to fly 
to the Pole, successively to the eventful 
trip itself and the subsequent return after 
being lost to the world for twenty-four 
days, has made this exploration flight 
the most-talked-of event of modern times, 
J. A. Epperson, local manager, has de- 
clared. The public that has read so much 
about the first Polar flight eagerly awaits 
the opportunity to see it in all its thrilling 
actuality in this remarkable film, which 
takes the spectator into unknown parts 
of the globe, he said. 



Century Releases for 
November Announced 



The Century Film Corporation has an- 
nounced an unusual schedule of releases 
for the month of November. Five two- 
reelers will be released in all, including 
a new Buster Brown comedy and a Cen- 
tury Special entitled "Little Red Riding 
Hood," to be released November 21. 

"Red Riding Hood" is a screen adapta- 
tion of the famous fairy story and was 
made with an all-star cast, including Ar- 
thur Trimble, now popular as Buster 
Brown, Baby Peggy, Louise Lorraine and 
Peter the Great, the famous dog-star. 

The Century release schedule includes 
comedies by Edna Marian, Wanda Wiley 
and Eddie Gordon, in addition to the 
two aforementioned. 

On November 18th, a new Wanda 
Wiley Comedy will be released. It is 
"A Speedy Marriage." 

The last Century release of the month, 
on November 25th. will be "Oh Buster," 
the third of the Buster Brown comedy 
series. 



MRS. VALENTINO SIGNS TO MAKE 
BIG SPECIAL FOR F. B. O. 



Mrs. Rudolph Valentino, professionally 
known as Natacha Rambova, has, 
through her manager, Harry J. Cohen, 
signed a contract with Film Booking Of- 
fices of America, Inc. to star in an F. B. 
O. Gold Bond production, according to an 
announcement this week from the offices 
of J. I. Schnitzer, vice-president of the 
company in charge of production, who 
consummated the deal. 



'Keep 




Who's Going 
to Win 



$ 



10 



Watch This Column 

There is a lot of talk going on as 
to the title of the big picture that 
was announced in this column last 
week. Some exhibitors were dis- 
cussing it the other day — they 
seemed to think it was "Ben Hur," 
but on second thought decided that 
this was impossible since that pic- 
ture will not be available in 60 
days, and our picture will. 

Here's the straight dope — It's a 
great big melodrama, featuring 
the greatest melodramatic star in 
the business. And for your ex- 
ploitation campaigns, there is a 
ready-made tie-up with the biggest 
organization in your city. This 
organization has thousands of dol- 
lars worth of equipment that will 
be at your disposal for street bally- 
hoos. 

This picture didn't cost a million 
dollars to make, but the producer 
was smart enough to make a type 
of picture that will get several 
million dollars worth of free pub- 
licity! 

For your interest, there will be 
no charge for this exploitation. 

Thus far, no exhibitor has sub- 
mitted the correct title of this pro- 
duction. Send in your suggestion 
to THE REEL JOURNAL today! 
Your chance is just as good as the 
other fellow's to win the ten bucks ! 

—Adv. 






'Gives every promise of blazing 
A New Trail " 

Says Film Daily of 



Jack Mulhall 
Helen Ferguson 

A Feature 




Produced at the same 
time as the serial ) 



Pafhepictu re 



A story so fine, so adapted to a Western feature, that one was 

produced — at the same time as the serial. 

All the pep, speed, action, punch, snap, romance, mystery 

that marks the serial is in the feature too. It's a Western that 

IS a Western. 

Just read what Film Daily says: "... reminds one forcibly 

of the big sweeping action in 'The Covered Wagon.' 

super feature in various parts . . . circus life and Western 

ranch life cleverly intermingled." 

The thrill of the rodeo, the lure of the circus, the adventurous 

life of the riders of the plains. 



See It! 



Pafheserial 



Produced by C. W. 
the famous Miller 
Ranch. 



Patton on 
Bros. 101 



Nationally Advertised 



toaoc 7 



Page Sixteen 



THE REEL JOURNAL 



November 7, 1925 



Eisner Again Comments 
Producer-Exhibitor 



on 



Having ignited a bomb to start a 
tongue-wagging contest along Movie 
Row, Adolph M. Eisner, former president 
of the M. P. T. O., Kansas City and 
owner of the Circle Theatre, Kansas City, 
follows with another wad of amunition. 
Mr. Eisner followed carefully the talk 
stirred up by an interview recently pub- 
lished in The Reel Journal, which quoted 
his opinions on the delicate subject of 
producer-owned theatres. This subject 
is so important it has created a factional 
division of opinion. 

The gentleman in question advances to 
bat with another broadside. 

"Why all the pro and con relative to 
admitting to membership in state organ- 
izations the producer-owned theatre? It 
seems ridiculous to even bring it up for 
the reason that the matter can easily be 
handled with by-laws and in some states 
this is being done very satisfactorily. 

"Is it not a fact that whenever pres- 
sure is needed one way or the other that 
these large theatre chains are employed 
to do this, that or the other to get the 
desired effect? 

"Some state exhibitors associations 
want the big fellow's money, power, pres- 
tige, name and what-not, but do not wish 
to have even intimated that the producer- 
owned theatre is aiding in any cause 
whatsoever. On the contrary they go 
gumshoeing around, whispering into some 
exhibitor's eager, listening ear what they 
are going to do to force so and so's 
hand. 

"It's all bunk and bunk of the worst 
kind because they want the big fellow, 
want him, yes, need him. badly. 

"A few men are running things for 
many reasons, one of which is lack of 
interest on the part of many. Rather a 
'let George do it' attitude. 

"I say, go out, get every exhibitor in- 
terested, be he big, little or just average 
and, if it takes clubbing by using one 
against the other, go to it. Give him 
something as a member he can not get 
without a membership his pocket- 
book if necessary. 

"Get them all one hundred per cent." 

theatreThanges 



G. E. Gamel has sold the Royal The- 
atre, Thayer, Mo., to R. A. Griffith. 

The Palace Theatre, Royal, 111., oper- 
ated by William Cox, will be 'taken over 
by the management of the opposition 
house. It is said that the deal is con- 
tingent on a cancellation of all contracts 
for films so that one of the houses could 
be closed. 

The Opera House, Newberg, Mo., is 
under new management. 




"CLASSIFIED" 

According to the reaction of the big 
audiences that received "Classified," the 
late First National picture, in its premiere 
run here at the Mainstreet Theatre re- 
cently, this one will rank easily among 
the leading comedies of the year. 

Charlie Murray, it is the writer's opin- 
ion, is seen in a role that fits him from 
his horn-rimmed "specs' all the way down 
to his shuffling feet. As the head of a 
typical New York family, living in a 
tenement, "Charlie" becomes a radio bug, 
and his overtures with static and all of 
the other ailments of the wireless, are 
sufficient to keep any audience well past 
the chuckling point. 

The story is that of a "Want ad taker", 
(played by Corinne Griffith) in a big 
newspaper plant, who depends upon her 
beauty and charm to take her up the 
ladder of feminine wants, to affluence, 
society and all that attends their state. 
Enroute, through what appears to the 
audience to be a rather doubtful guess as 
to what is really going to happen, she 
falls in love with a garage mechanic 
(Jack Mulhall). All in all, the plot moves 
fast, and holds the interest, and Murray's 
comedy comes in to make a very pleas- 
ing piece of entertainment. 

Giving an idea of what one exhibitor 
thinks of this picture, the writer will 
quote the report of H. A. McClure of the 
Strand Theatre, Emporia, Kas. 

'The best piece of entertainment that 
we've shown for a year or two. By far 
the best thing Corinne Griffith has made 
and she should be given more of this 
type. And the title writer should be given 
a gold medal and promoted." 



inniiiiiiiiiiiiiiiiiiM 
EQUIPMENT NEWS 



BISHOP LIKES HIS JOB. 

While in St. Louis last week W. G 
Bishop, Metro-Goldwyn-Mayer exploiteer, 
was offered the position of publicity di- 
rector of the State Theatre. He declined 
the offer, stating that he preferred to be 
of assistance to exhibitors in his district 
exploitation work rather than confine 
his efforts to one individual theatre. 

Bishop was only transferred temporar- 
ily to this territory last summer, how- 
ever, he was last week assigned perma- 
nently to this territory moving his home 
and headquarters to St. Louis, out of 
which he will handle Metro-Goldwyn- 
Mayer publicity and exploitation for the 
Kansas City, St. Louis and Omaha dis- 
tricts. 



J. E. Harper has opened a new Com- 
munity Theatre at Blythedale, Mo. Used 
Motioaraph equipment was supplied by 
the Stebbins Picture Supply Company. 

♦♦♦•:•*♦♦:•»:■•>:« »m«***>:«*»M":«>';'****** 

I Best By Test 

I THE NEW 

IreproducoI 

* PLAYER PIPE ORGAN £ 

$2150 J $300 Down f* 
Installed 1$15 Weekly | 

White for "trade-in" offer on your ? 

u * 

old organ. ,5. 

J. W. JENKINS SONS * 

MUSIC CO. * 

KANSAS CITY, MO. * 



Ill 

GOOD BUSINESS IN OKLAHOMA, 
TROUT COMPANY REPORTS. 

Wesley Trout, prominent equipment 
dealer of Enid, Okla., reports the sale of 
a number of Holmes Portable Projectors, 
and 400 Seat Covers to the American 
Theatre, Enid. Several contracts have 
been signed for Phelco Carbons, Screen 
and other equipment for new theatres in 
Texas and • Oklahoma, also Baird Pro- 
jectors. He is the sole distributor for 
Baird Projectors and Phelco Perfect Arc 
Carbons. 

The Trout Company will distribute the 
Con-El-Arc motor-generator sets for 
Mirror Arc and regular, for Oklahoma 
and Texas, also the sole distributor of the 
Holmes Projector. Several contracts are 
now pending for the installation of these 
machines in various theatres in Oklahoma 
and Kansas, to replace other machines, 
also replace large generator sets for re- 
flector arcs. 

Theatre building is on boom in Okla- 
homa and Kansas, most all exhibitors re- 
porting very pleasing business. 

The New Folly Theatre, Enid, Okla- 
homa, will open November 11, under the 
direction of Jack Johnston. New seats 
and rebuilt Powers Projectors will be in- 
stalled. The theatre will be completely 
remodelled. 



A BIG DEMAND FOR LOW INTEN- 
SITY LAMPS— BADGER. 

An unusually big demand for Low In- 
tensity Lamp equipment has been re- 
ported by C. H. Badger, of the Stebbins 
Picture Supply Company. Mr. Badger 
announced the arrival of a new shipment 
of the low intensity lamps this week. He 
said his firm had experienced difficulty 
in keeping up with orders. 

•£•■ — ■■ — m m ■■ — u — ■• ■■ ■■ ■■_■■ ■■_ 



•+ 



WURLI 




HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



+„- 



November 7, 1925 



THE REEL JOURNAL 



Page Seventeen 



Still, 
Please! 





Scott Sidney, director 
of "Seven Days", Chris- 
tie's latest special for 
P. D. C. release. 



Joseph Schildkraut showing h ; s father and mother around the lot 
while playing in Cecil B. De Mille's big personally directed special 
production, "The Road to Yesterday" for Produ-ers Distributing 
Corporation. 




Madeline Hurlock, the Mack Sen- 
nett vamp, has a shawl complex. When 
he photographer tells her to "hold 
t," she invariably says, "Wait a min- 
ite till I get my shawl." 





Bessie Love, featured First National 
player, who is seen opposite Richard 
Barthelmess in "Soul Fire.' 



Louise Dresser, Universal star ini 
"The Goosewoman", said to be her 
greatest tirumph. 



Page Eighteen 



THE REEL JOURNAL 



November 7, 1925 



8 Downtown Runs For 
M.-G.-M. in Nov.-Dec. 



November and December will be 
"Metro-Goldwyn Months" in three down 
town theatres, judging from the book- 
ings at the Newman, Royal and Main- 
street where eight M.-G.-M. pictures are 
set for runs in the next eight weeks. 

C. E. Gregory, Kansas City branch 
manager, announced these dates this 
week: "Never the Twain Shall Meet", 
Newman, playing next week ; "The Mid- 
shipman", Newman, week of November 
IS; "Go West", Mainstreet. week of No- 
vember 15; "Exchange of Wives", New- 
man, week of November 22; "Tower of 
Lies", Newman, week of November 29; 
"The Merry Widows", Royal, week of 
December 5. 

"Lights of Old Broadway" and "Pretty 
Ladies" have also been booked at the 
Royal during December, but dates have 
not yet been set in, Gregory said. 



FIRST RUN DATES HERE NAMED 
BY CASSIL. 

Frank Cassil, Kansas City manager for 
Associated Exhibitors, announced this 
week a number of important first runs on 
his company's product, scheduled for 
early dates in Kansas City. 

They follow: "Keep Smiling", Monte 
Banks, Pantages Theatre, week starting 
October 31 ; "His Buddy's Wife", with 
Glenn Hunter. November 7; "Never 
Weaken", with Harold Lloyd, at the 
Liberty Theatre, starting the week of 
November 14; "Lender the Rouge", with 
Tom Moore, Pantages, week of Novem- 
ber 28; "Manhattan Madness", with Jack 
Dempsey, Pantages, week of December 
5; at the same theatre. Other important 
dates have also been set on the com- 
pany's feature product, he said. 



THE CAST IS NAMED FOR "NIGHTIE 
NIGHT NURSE." 

The cast of "Nightie Night Nurse" on 
which Syd Chaplin has begun produc- 
tion for Warner Bros., is now almost 
complete, according to Louis Reichert, K. 
C. manager. 

Chaplin himself plays the role of Jerry 
Clark, while Patsy Ruth Miller has the 
part of June Harrison. Others in the 
cast have been assigned roles as follows- 
Gayne Whitman (Clive Hurst) Pat Har- 
tigan (Capt. "Ladye" Kirbv). Edith 
Yorke (Mrs. Clark, Jerry's mother), Dave 
Torrence ("Big Tim" Harrison), Rav- 
mond Wells (Eric Johnson). Henry Bar- 
rowes and Ed Kennedy also have just 
been added to the list. 



Freshman" Hits for Small Towns. Too. 

"The Freshman," Harold Llovd's late 
special released through Pathe Exchang- 
es, Inc., is proving to be just as big a 
hit in the small towns as it has been in 
the key points, J. A. Epperson local 
manager, declared this week. The pic- 
ture has already played practically every 
key city m the territory, and has set new 
records in a number of these places, lie 
said. 



Kunsky's New State Theatre. Detroit, 
opened last week with a presentation of 
the First National picture. "Classified." 
which features Corinne Griffith, Jack 
Mulhall and Charlie Murray. 




BIG NAT'L. APPEAL FOR 
"KEEPER OF THE BEES." 



Leavenworth Exhibitor Says "Don't Miss 
This One." 



L. F. DURLAND. 

The Independent Film Corporation is 
showing still further signs of growth and 
expansion. The announcement has been 
made by Charles Bessenbacher, manager 
of the exchange, of the appointment of 
L. F. Durland as supervisor of booking 
and office manager. Durland was for 
several years booker for Vitagraph and 
Warner Bros, and is well known, through 
his vears of film experience, to exhibitors 
in this district. 

"Business is great!' was Bessenbacher's 
further statement, "and we need good 
men to take care of it and give the ex- 
hibitors the best possible service." 



"Shore Leave," Richard Barthelmess' 
late picture for First National, grossed 
more money at the Strand Theatre. Kan- 
sas City, Sunday, than any other previous 
First National picture, according to the 
manager's report. 



Enthusiastic comments are coming in 
from all corners of the country on the 
F. B. O. special production, "The Keeper 
of the Bees", according to Roy Churchill, 
Kansas City manager, who received the 
following telegram following a run of 
the picture in the Orpheum Theatre, 
Leavenworth, Ka; : 

"Keeper of Bees" opened tonight to 
capacity. Everyone enthusiastic about it 
and boy, what an audience picture. What 
a woman's picture it is. Don't let any 
exhibitor' with a sick box office miss this 
one. Regards. (Signed) Walter Wal- 
lace. 

Churchill believes that owing to the 
tremendous exploitation campaign already 
launched, this picture will make more 
money than either "Broken Laws' or 
"Human Wreckage." The picture is 
adapted from the book by Gene Stratton 
Porter. 

The leading features of the exploita- 
tion campaign are : 

1,275 book stores had exclusive KEEP- 
ER OF THE BEES displays, a tremend- 
ous factor in creating interest in the 
picture. 

"The Union News Company" and 
"Crescent News Company" had "KEEP- 
ER" display signs in all depots. 

One-half million post cards were sent 
direct through the mail to the book read- 
ing public advising them of the book and 
picture. 

Over 30,000 coupons were received from 
fans throughout the country, anxious to 
see the picture. These were acknowledg- 
ed by F. B. O. and they were also ac- 
knowledged in a separate letter by Mrs. 
Porter's daughter. 

Doubleday, Page & Co. are advertising 
in the daily newspapers throughout the 
country intermittently from now until 
Christmas. 

The serial story of the picture is now 
running in The Kansas City 'Star. 







An Independent Film Corporation release. 



November 7, 1925 



THE REEL JOURNAL 



Page Nineteen 




Edited by R. C "BOB" GARY, Universal Exploiteer. 



t$£«i *L.<»rw&A«i^ijH^ 3 



Loew's State Features First "Radio Wedding" 

Ever Solemnized on a Movie Stage. 



The first Radio Wedding ever held on 
the stage of a motion picture theatre 
took place at Loew's State, St. Louis, 
at 11:15 o'clock, Tuesday evening, Octo- 
ber 27th, in connection with the showing 
of the Metro-Goldwyn-Mayer picture, 
"Exchange of Wives". 

Harry Greenman, resident manager of 
Loew's State, and W. G. Bishop, field 
publicity representative of Metro-Gold- 
Wyn. are responsible for the idea and 
together worked out all the details. 

Having procured a couple through the 
assistance of the St. Louis Globe-Demo- 
crat, downtown merchants were solicited 



While the procession came down the 
aisle, Manager Greenman on the stage 
stood by a microphone and described 
the events as they took place to radio 
fans all over the country. Immediately 
in front of the minister was placed an- 
other microphone ,and thousands of radio 
fans as well as the visible audience which 
packed the theatre to the roof, were able 
to hear the entire ceremony. 

The Mayor in "It" Too. 

Then came Acting Mayor Buen of St. 
Louis, who presented the couple with a 
key to the city, and he was followed by 
Ex-Mayor Kiel, who congratulated them 




emphasized the strength of the wedding 
vows by virtue of the thousands who had 
heard them spoken. 

Of particular interest were the wedding 
bouquets provided by the florists. Eacli 
bouquet had in its center a radio dial 
with roses, li Hies of the valley and pom- 
pons surrounding it. 

Another novel feature was the issuance 
of the marriage license to the couple by 
a deputy frojm the Marriage License 
Bureau at 9:00 o'clock, on the stage, and 
in full view of the audience. 

St. Louis newspapers gave ' splendid 
recognition to the event and it met with 
nopular approval on all sides. Congratu- 
latory cards and letters have been re- 
ceived by Station WSBF, Stix-Baer & 
Fuller, through which the ceremony was 
broadcasted, from radio fans in all parts 
of the country. 



"The Phamtom" Gets 

Review Over WHB 



This looks good enough to have come out of a Godey book. Manager Green- 
man, of Loew's State, and the "Leading men and women" in the Radio Wedding, a 
recent publicity stunt at the big St. Louis house. 

for gifts for the bride and groom, and 
presents were obtained exceeding in total 
value one thousand dollars. These gifts 
included the bridal gown, hats, shoes, 
rings, and other wearing apparel, as well 
as gifts for the home. The Chicago & 
Alton Railroad presented the young 
couple with transportation from St. Louis 
to Chicago and return for a honeymoon 
trip. 

In the wedding party were six brides- 
maids, maid of honor, best man, two 
flower girls, a train bearer, ring bearer 
and a Cupid. Prior to the ceremony, 
Grimm & Gorly, florists, decorated the 
stage in smilax, white Chrysanthemums, 
roses, and frosted grapes in clusters. 
Wedding March on the Wurlitzer. 

As Tom Terry played the strains of the 
Lohengrin Wedding March on the mam- 
moth Wurlitzer, the bridal party started 
down the center aisle from the rear of 
the theatre. The bride was accompanied 
by her father and met the groom on the 
stage before the alter behind which stood 
Rev. D. Tessey, of St. John M. E. 
Church, the officiating minister. 



One' of the few times when a picture 
has received "radio publicity" at the ex- 
pense of the exchange was arranged in 
Kansas City Thursday evening when 
Harry Taylor, Universal manager, broad- 
cast a talk over the Sweeney Station 
WHB on "The Phantom of the Opera." 
which is now in a big run at the Liberty 
Theatre. 

In a brief talk, Taylor told his audience 
of the many fine points of the picture, 
and called attention to the magnitude of 
the settings and the artistic touches con- 
veyed in the reproduction of the Paris 
Opera House. 



Strand Theatre Announces Tremenduous Bill Show- 
ing Trend of Suburbans Toward Better Shows. 



A worthy example of the trend of 
suburban houses toward entertainment 
which will compete with the big down 
town runs was demonstrated this week 
with the announcement of the Strand 
Theatre. 36th and Troost, of the "Biggest 
Suburban Bill Ever Presented in Kansas 
City." 

To start with, the management booked 
"The Freshman" for five days. And 
here's the imposing list of extra attrac- 
tions which might easily fill the bill at 
anv first run picture palace. 

During the run. Johnny Campbell's or- 
chestra, called the most popular orches- 
tra in Kansas City, will cue the picture, 
besides several other features of their 
own composition. Von Atkinson, Kansas 
Citv's leading exponent of "The Charles- 
ton," is on the bill as a featured attrac- 
tion, and the Strand's exclusive film of 
the Westport-Manual High Schools foot- 
in the name of a citizen of St. Louis and 



ball game will be thrown on the screen 
as a drawing card for the two schools. 
The theatre is located in a district mid- 
way between the two schools. 

The management is making one of the 
•best tie-ups with the schools ever made 
here, barring none, it is the belief of film 
men. During the coming games at Mueh- 
lebach Field, Saturday, three thousand of 
the Pathe "Freshman" megaphones will 
be distributed. These, of course, call at- 
tention to the run at the Strand. 

And for a final wallop, a "Charleston" 
dancing contest has been announced with 
prizes of $50. The contest will he open 
only to high school students. Already. 
100 entries in this contest have been re- 
ceived by the Strand. 

And last, but not least, Irene Campbell, 
famous Kansas City organist, will enter- 
tain the crowds at the big Wurlitzer 
organ. 



Page Twenty 



THE REEL JOURNAL 



November 7, 1925 



:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Frank Cassil, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 




PATHE EXCHANGE. 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone — Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Chas. Bessenbacher, Mgr. 

S. A. Hamilton, Booker 

Telephone, Grand 3160 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 


















PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

C. A. Schultz, Mgr. 

C. M. Parkhurst, Booker 

Telephone— Harrison 0919 




CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone — Grand 0134 












FIRST NATIONAL 

PICTURES, Inc. 

T. O. Byerle, Manager. 

Win. A. Burke, Asst. Mgr. 




ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 




R. Heft, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 
















UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods. Booker 

Telephone — Grand 1822 






YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone — Grand 2923 








FILM BOOKING 
OFFICES of AMERICA. 




Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 








STANDARD FILMS 

113 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 








K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 


J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 




UNIVERSAL FILM 

EXCHANGE 

1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 




































METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone--Grand 2110 




WARNER BROS.- 

V1TAGRAPH, Inc. 

1820 Wyandotte St. 

L. Reichert, Manager 

A. W. Day, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

109 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 


T 

of eac 

C 

in adv 


hi 
h 

he 

ar 


s directory will b< 
month. 

tnges of copy muj 
ice of publication 


i I 
,t 

dc 


>ublished in the fi 

be in our office o 
ite. 


rs 
ne 


t issue 
week 






November 7, 1925 



THE REEL JOURNAL 



Page Twenty-one 




LOUIS 

FILM MARKET 





Embassy Co. Acquires 
Big St. Louis Circuit 

The Embassy Amusement Company, 
headed by A. Laventhal on Sunday, No- 
vember 1, took over the Ashland Thea- 
tre, 3522 North Newstead, and the New- 
stead, 4366 Lee avenue, St. Louis, Mo., 
formerly operated by Joe Litvag and 
Bessie Friedland. On December 28 the 
company will take over the Mikado Thea- 
tre, Mikado, Easton avenue at Hamilton, 
operated by William and Henry Scherrer. 

The lease on the Ashland and Newstead 
theatres runs for ten years at $16,000 
annual, while the Mikado lease will be 
for twenty years at $24,000 annually. 

The Embassy Amusement Company 
also has plans for a 1,200-seat house at 
Marcus and St. Louis avenues to cost 
$150,000 and will proceed with the erec- 
tion of the Sanford Theatre at Union 
boulevard and Northland avenue. It now 
operates the Embassy, 4924 Delmar boule- 
vard; Plaza, Clara and Etzel, and Union, 
Union and Easton avenue. 

The officers are: A. Laventhal, presi- 
dent; Louis Stahl, vice-president; Ruby 
Laventhal, treasurer, and George A. Lube- 
ley, secretary. Maurice Stahl is general 
manager. 



OPEN RITZ AT BLYTHEVILLE, ARK. 

Mr. and Mrs. C. W. McCutcheon 
opened their new Ritz Theatre at Blythe- 
ville, Ark., Thursday evening, October 29, 
according to an invitation reaching THE 
REEL JOURNAL. Invitations were sent 
out to leading citizens cordially asking 
them to attend the opening performance 
free. 



J. W. MUELLER DIES. 

J. W. Mueller of the Madison Theatre, 
Madison. 111., passed awav a short time 
ago. 



The Shubert shows were transferred 
to the Shubert-Rialto Theatre, Grand 
boulevard near Olive street, November 
1. The Shubert-Jefferson will be re- 
modeled into offices for the Union Elec- 
tric Light & Power Company. 



Charles M. Steele, assistant general 
manager of distribution for First Na- 
tional was in town October 26. 




Bandits Get $2,694 From 
Two St. Louis Theatres 

Hijackers Take $1,129 From Joseph Mog- 
Ier as He Leaves Theatre. 

St. Louis, Nov. 3, (Special to THE 
REEL JOURNAL)— Approximately $2,- 
694 was taken by bandits in two bold 
holdups of St. Louis theatres Monday. 

Joseph Mogler, president of the St. 
Louis Exhibitors' League, and a promi- 
nent circuit owner here, chased four 
bandits for more than a mile after they 
had robbed him of $1,129 as he started 
for a bank from his Bremen Theatre, 
3938 North Broadway. Two young men 
stuck their revolvers against Mogler 
while the other two seized the money, 
which represented the week end receipts. 

Ten minutes following this hijacking, 
a lone bandit wearing a mask entered 
the box office of the Washington Thea- 
tre, Granite City. 111., a suburb of St. 
Louis, and forced Richard Howard, the 
assistant manager to hand over the week- 
end receipts amounting to $1,694. 

As he left, the bandit admonished 
Howard with "Tell the world I robbed 
you." 



THEATRE BUILDING CONTINUES 
UNSLACKENED IN ST. LOUIS. 

Construction of the $200,000 Marshall 
Theatre in Maplewood, Mo., is being 
pushed. The house will seat 1,600. It 
will open about January 1. 



Olsen & Green, local contractors, have 
been awarded the construction of Fred 
O. Diering's new theatre in Crystal Lake- 
Ill. It will cost $85,000. 



Max and Jack Yellan of New Orleans, 
La., plan to build a $500,000 theatre and 
office building on Lameuse street, Biloxi, 
Miss. 



. The Pantheon in Springfield, 111., wil 
open about December 6. 



The Morris Opera House at Elsberry, 
Mo., closed down on October 28. 



O. H. Giess, owner of the Wildey Thea- 
tre Edwardsville. 111., oassed awav verv 
suddenly on October 22. 



The Gem Theatre, Marvel, III, is clos- 
ing as of October 31. 



BRIGHT BITS 

and 

NEWSY NOTES 



Demolition of the Columbia and Strand 
theatres at Sixth and St. Charles streets, 
St. Louis, is under way. A 5 and 10 cent 
store will be erected on the site. 



Clarence S. Williams will manage the 
new St. Louis Theatre, Grand boulevard 
at Morgan street. It will play first run 
pictures and Orpheum vaudeville. It is 
due to open November 23. 

Dominic Frescinas Capitol Theatre, 
Taylorville, 111., is complete. It repre- 
sents an investment of $125,000. 



Carl Lowenstein has sold his interest 
in the Princess Theatre, Whitehall, 111., 
to Joe Lynam, et. al. Lynam manages 
the houses. 



After a week's run in his Gavety Thea- 
tre, Harry Thornton of Springfield, III., 
has booked F. B. O.'s "Keeper of the 
Bees" for his Princess Theatre for a 
four days run in December. 



The Palace Theatre in South Spring- 
field, 111., is now under the management 
of Crane & Birch. Gus Wycoff formerly 
managed it. 



Harry Weaver, New London, Mo., ex- 
hibitor, is in a St. Louis hospital. His 
condition is serious. 



Blaine Maxwell of Sullivan, 111., was 
host to Tom McKean. manager, and 
"Buns" Derby, salesman for F. B. O. 
Wednesday, October 25. at a chicken 
dinner. Tom and "Buns" voted Max- 
well's mother the world's champion chick- 
en fryer. 

Guy Durbin is said to contemplate 
closing his Amuse U at Chapin, 111. 



The Morris Opera House, Elberry, Mo., 
and the Gem, Harvel, 111., have closed. 



S. H. Mays has taken over the Majes- 
tic Theatre, Lepanto, Ark. 

Mr. Chas. M. Steele, Assistant General 
Manager of Distribution. First National 
Pictures. Inc.. of New York, spent Mon- 
day at the St. Louis branch. Mr. Steele 
was accompanied to St. Louis by Mrs. 
Steele. 



Callers of the week included: Frank 
Francis, Charleston, III; Dominic Fres- 
cina, Taylorville, 111.; R. B. Maxwell. 
Sullivan, 111. ; Charles Harnel, Bethany^ 
111.; and C. F. Ferris. Lovington, 111. 



Harry Greenman manager of Lowe's 
State Theatre. St. Louis, pulled a radio 
wedding the night of October 27. He 
landed a capacitj crowd and obtained 
wide spread publicity when the ceremony 
was broadcast by Station WSBF. 



Page Twenty-two 



THE REEL JOURNAL 



November 7, 1925 




BOX-OFFICE 




F. B. O. 

That Devil Quemado, Fred Thomson. — 
An extra good picture, full of action, 
should please any town.— W. F. Denney, 
Electric, Lowry City, Mo. 

Bandit's Baby, Fred Thomson. — An ex- 
ceptional honest-to-goodness picture. Sil- 
ver King is wonderful.— J. W. Bailey, 
Bailey, Waverly, Kas. 

American Manners, Richard Talmadge. 
— Very good entertaining action and 
drama picture.— J. W. Bailey, Bailey, 
Waverly, Kas. 

Stepping Lively, Richard Talmadge.— 
Another hit from Talmadge, good enter- 
tainment.— J. W. Bailey, Bailey, Waverly, 
Kas. 

Smooth As Satin, Evelvn Brent.— A real 
entertaining picture. Evelyn Brent is es- 
pecially pleasing. — F. A. Robison, White- 
way, LeRoy, Kas. 

Tearin' Through, Richard Talmadge.— 
This one 100 per cent entertainment. A 
different type of action drama. Talmadge 
exceptionally good in this. — F. A. Robi- 
son, Whiteway, LeRoy, Kas. 

Forbidden Cargo, Evelyn Brent. — An- 
other hit from Evelyn Brent. This went 
over big with our patrons. — F. A. Robi- 
son, Whiteway, LeRoy, Kas. 

White Fang.— The best dog picture yet. 
F. B. O. sure has the pictures this year. 
Print fine. Pleased 100%.— A. M. Eisner, 
Circle, Kansas City, Mo. 

If Marriage Fails, Jacqueline Logan. — 
Very fine audience picture. Many fa- 
vorable comments. I am booking the 
next "Gold Bond" picture, "(Parisian 
Nights," for a special De Molay attrac- 
tion. F. B. O. has good pictures and gives 
good service. — Martin Finkelstein, Apollo, 
Kansas City, Mo. 

Cloud Rider, Al Wilson. — A good story 
and film good.^Idle Hour Theatre, Sey- 
mour, Mo. 

FIRST NATIONAL. 

Quo Vadis, Emil Jannings. — A real big 
production but the fans will not even 
try to enjoy it.— W. A. Doerschlag, 
Strand, Ransom, Kas. 

A Self Made Failure, Ben Alexander — 
A very good program picture (comedy). — 
C. C. Golden, Missouri, La Belle, Mo. 

Why Men Leave Home, all star.— A 
good picture, good story, good acting. 
Not much action but will get by. — W. F. 
Denney, Electric, Lowry City, Mo. 

Daddy, Jackie Coogan. — A very good 
program picture. No kicks. Print fine. 
Advertising O. K— O. D. Allis, Derrick, 
Derrick, Mo. 

Self Made Failure, Lloyd Hamilton.— 
Had two packed houses and everyone was 
well pleased. Said it was a great show. 
Hamilton is a real actor. The dog was 
extra good. Print very good. Advertis- 
ing good. — I. O. Harris, Gem Theatre, 
Merwin, Mo. 

Flaming Youth. — Pleased all. Is true 
to life. Colleen Moore is well liked by 
all. She sure is a real actress. Book her 
pictures and advertise and pack your 



house. The picture needs no comedy as 
it is long enough for any program. Print 
and advertising good.— I. O. Harris, Gem 
Theatre, Merwin, Mo. 

Single Wives, Corinne Griffith—Good 
picture. Pleased well. Print good.— 
Auditorium Theatre, Hamilton, Mo. 

As Man Desires, Milton Sills. — Excel- 
lent picture. Print and advertising ex- 
cellent. — Apex Theatre, Jamesport, Mo. 

If I Marry Again. — An excellent pic- 
ture. Print good. Advertising fair. — De 
Wolfe, Apex Theatre, Jamesport, Mo. 

Circus Days, Jackie Coogan. — Good pic- 
ture made a great hit with the kids. — 
Royal Theatre, Gardner, Kans. 

Halfway Girl, Doris Kenyon. — A dandy 
good melodrama picture. Pleased a good 
Saturday crowd. Print fine. — F. David- 
son, Royal Theatre, Cherryvale, Kans. 

Classmates, Richard Barthehness. — Used 
this as a special and pleased all. Print 
good. — Liberty Theatre, Wellsville, Kans. 
Scarlet West, Clara Bow. — Good, seem- 
ed to please everybody. Print and ad- 
vertising good. — M. J. Aley, Regent, Eu- 
reka, Kans. 

Girl In Limousine, Larry Semon. — A 
100% comedy that pleased better than 
any comedy for a long time. Print fair. 
Advertising good. — W. H. Hawkins, Pol- 
lock Theatre, Pollock, Mo. 

Making of O'Malley. — Fine picture. 
Pleased everyone. Milton Sills always 
good. Picture did not do much, weather 
was against us. Played Friday and Satur- 
day night. Had the smallest Saturday night 
in two months. Advertising good. — Fred 
C. Osborn, Crooks Theatre, Howard, Kas. 
Trouble, Jackie Coogan. — Rain, small 
crowd but picture was enjoyed by all 
present. Print and advertising good. — 
R. D. Tones, Norwood School, Norwood, 
Mo. 

Pace That Thrills. — A very fine picture 
which pleased our audience very much. 
People liked the stars and there was 
plenty of punch. Print and advertising 
good. — Fred P. Osborn, Crooks Theatre, 
Howard, Kans. 

Classmates, Richard Barthelmess. — 
Pleased 95%. Bad night, fair crowd. — J. 
B. Wellborn, Community, Mt. Hope, Kas. 
Her Sister From Paris, Constance Tal- 
madge. — A real knockout. Print and ad- 
vertising O. K. — Geo. E. Planck, Sedalia 
Theatre, Sedalia, Mo. 

Lost World. — Very good picture. Print 
and advertising good. — W. H. Weber, 
Echo Theatre, Gread Bend, Kans. 

Her Temporary Husband, Sydney Chap- 
lin. — A good picture. Pleased most of 
our patrons. — W. D. Hawkins, Pollock 
Theatre. Pollock, Mo. 

Heart of a Siren, Barbara LaMarr is 
at her best. Bought right. Print fine. 
Advertising good. — S. M. White, Amer- 
ican, Keytesville, Mo. 

Quo Vadis, all star. — A good picture, 
satisfactory, although rather long. Act- 
ing and settings fine. Print and adver- 
tising good.- -M. M. Wilson, Opera House, 
LaCrosse, Kans. 



Her Reputation, May McAvoy. — A good 
program picture that should please most 
any town. Print fair. Advertising good. 
— W. J. Denney, Electric, Lowry City, 
Mo. 

Halfway Girl, Doris Kenyon.— One of 
the best pictures I have used for a 
long time. Blowing up of ship won- 
derful. — D. C. Kennedy, Electric, Glas- 
gow, Mo. 

Her Temporary Husband, Sydney Chap- 
lin. — Went over fine. All who saw it 
well pleased. A dandy good program. 
Print first class.— O. D. Allis, Derrick, 
Virgil, ,Kans. 

In Hollywood With Potash and Perl- 
mutter. — Something different and bound 
to please any audience. Print and ac- 
cessories good. — Community Theatre, 
Bern, Kans. 

Torment.— A good picture and very well 
liked by our patrons. Print good. — A. L. 
Cross, Auditorium, De Soto, Kans. 

Classified, Corinne Griffith. — Well done 
and pleased most all our patrons. Print 
and advertising good. — M. J. Aley, Regent, 
Eureka, Kans. 

Husbands and Lovers, Lewis Stone. — 
Well acted picture, good stars. — W. E. 
Stepp, Regent Theatre, Pleasanton, Kans. 
Woman On the Jury, Sylvia Breamer. — 
Pleased 75%. Good crowd. Print good. 
—Community Theatre Mt. Hope, Kans. 

Ponjola, Anna Q. Nilsson. — Good enter- 
tainment. Many compliments. Print fair. 
— J. R. Robinson, Community, Riley, 
Kans. 

PARAMOUNT. 

Welcome Home, Lois Wilson. — A real 
program and good for small towns. — Idle 
Hour Theatre, Seymour, Mo. 

A Society Scandal, Gloria Swanson. — 
Best Swanson oicture I have played for 
a long time. — Geo. Leathers, Strand, Mt. 
Vernon, Mo. 

Sinners in Heaven, Richard Dix. — A 
very good one, but did not draw for me. 
— W. A. Doerschlag, Strand, Ransom, 
Kas. 

Pied Piper Malone, Thos. Meighan. — A 
good Booth Tarkington story. Will draw 
— C. C. Golden, Missouri, La Belle, Mo. 

P. D. C. 

Hold Your Breath, all star. — Better than 
any Harold Lloyd I ever played, and I 
played them all but "The Freshman."— 
J. J. Newcomb, Newks, Burlington, Kas. 

UNIVERSAL. 
Straight Through, Win. Desmond. — A 
good little program picture and pleased. 
— Geo. Leathers, Strand, Mt. Vernon. Mo. 

STATE RIGHTS 

Mickey, Mabel Xormand — A good picture 
and had good business. Would like to 
have some more just like it. Pleased ev- 
eryone. — A. J. Sexton, Sexton, Fontana, 
Kas. 




November 7, 1925 



THE REEL JOURNAL 



Page Twenty-three 



lllllillllUIIIIIII 



H Tito cents per 

ivprd payable 
p advance. No nds 
1 accepted for 1 
= than five. 



THE CLEARING HOUSE 

nds OTTl T C Second Hand Equipment, Seats. Projectors. QI T\r^O 

*** fcjULLO Screens, Pianos, Organs, Theatres and Mis- Dw JL 3 



Rates for other 
spaces furnished 

on request. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 

114 West 10th St. 340 Douglas Bldg. 
Kama, City, Mo. Lo. Angeles, Calif. 



ANYTHING 
YOU NEED 



fiiiiiiiM 

AT L.IBEKTY — Violinist, 15 years ex- 
perience in pictures and vaudeville. Big: 
library, cnn furnish piano and drums. — 
F. Loehner, Majestic Theatre, Fort Dodge, 
Iowa. Pit-11-7 

WANTED — Second-hand opera chairs. 
Give description and price. Price must 

be right. Quick C. C. Golden, La Belle, 

Mo. Plt-10-31 

REAL BARGAINS 

Two (GE) Magdn equipment units, 
slightly used, real bar&gains at $145.00 
each. 

Two (1-A) model Motiograph projectors 
with arc lamp bouses and motor equip- 
ment, each $1!75.00. Write Stebbins Pic- 
ture Supply Co., Kansas City, Mo. Ctf 

BETTER HURRY! 

Two (D-Model) Motiograph projectors 

with motor equipment and arc lamp 

houses, each 8205.00. Stebbins Pictnre 

Supply Co.. Kansas City, Mo. Ctf 

ION SPECIAL SALE! 
Two (6-A) Powers projectors with mo- 
tor equipment and arc lamp houses, each 
$250.00. Stebbins Picture Supply Co., 
Kansas City, Mo. Ctf 

One practically new Brinkert spotlight, 
$62.50. Stebbins Picture Supply Co., Kan- 
sas City, Mo. Ctf 

ELECTRIC SIGN. 

IT'S NEW! The Lustrolite moving pic- 
ture theatre sign. The greatest change- 
able letter electric announcement sign 
ever offered. Just think! A three line 
double face, all metal sign, white opal 
glass letter, complete letter nssortment 
Included, price $300.00; Easy terms which 
allow sign to pay for itself. Get our de- 
scriptive matter at once. CLARK 
BROTHERS SIGN CO., Manufacturers of 
LISTROLITE ELECTRIC SIGNS, Fourth 
1 Street. between Western and Gaines, 
Davenport, Iowa. C3U0-24 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



B-A-R-G-A-I-N-S! 
Quick action will buy bargains in the 
following: Two type 6B Powers project- 
ors | one Holcomb and Hoke Grand pop- 
corn machine; ten fire extinguishers; 
brass frames, all sizes; ticket chopper; 
spot light; eight outside doors with mir- 
rors, brass foot plates and rods; twelve 
ceiling fans, direct current; plush stage 
drop and fancy drop. Complete descrip- 
tion nnd price upon request, only to those 
who mean business. Nugent Flvnn, Globe 
Theatre, Kansas City, Mo. Ctf 



SITUATION WANTED — By operator 
with 12 years experience; desire position 
out of city. Will go anywhere. Address 
Box O. The Reel Journal Pit. 

"Used Theatre Chairs. Picture Ma- 
chines; lowp rices." — C. G. Demcl, 845 
South State, Chicago P4t, 12-5. 

"Highest Cash Prices Paid for Pic- 
ture Machines." — C. G. Demel, 845 
South State, Chicago P4t, 12-5. 

FOR SALE, 300 OPERA CHAIRS. 
Practically new, used only a few weeks. 
Will sacrifice. Stebbins Picture Supply 
Co., Kansas City, Mo. 

THEATRE BUILUI.AG AND EQUIPMENT 
FOR SALE 
Building with :.iw feet of floor space, 
arranged for Hotel, Theatre and Store. 
Equipment consists of (0-A) Powers, 
Fans, Piano, Screen, Seats, etc., and pew 
1,500 watt electric plant. Lorated small 
town. Big territory with wonderful 
show possibilities. 1,500 to 2,000 avail- 
able patrons. Never showed to unprofit- 
able house. Other business prevents per- 
sonal attention. For quick sale $1,500.00 
cash, $1,500 your terms or trade takes 
all. Write me, I can prove to you it is 
a "Little Gold Mine". Would consider 

turning you paying insurance business 

W. A. Hawkins, Owner, Pollock, Mo. 

P2t, 10-24. 

Have you our latest price list on 
"Pbeico Carbons"? Save by using Our 
Carbons, the best on the market. 80 per 
cent of the theatres are now using these 
carbons. A. C. and D. C. Expert Repair- 
ing on Projectors. Baird Projector, 
Raven Screens and Holmes Portable Pro- 
jector. W. TROUT THEATRE SUPPLY, 
Enid, Okla. Ctf 

SALESMAN WANTED. 
Salesman to sell advertising slides in 
Iowa, Minnesota, Texas and Oklahoma; 
33 1-3% commission. Exclusive territory. 
Every business house a prospect. Any one 
who will work can make good salary. A 
bonanza for a good salesman. Apply in 
person to The D, S. SI.de Co., 14 E. 8th 
St., Kansas City, Mo Ctf. 

FOR SALE — 50 good folding chairs, 2 
stage curtains, 1 scenic and 1 plain. 2 
sets of side wings, all in fair condition. 
2 large size fire extinguishers, almost 
new. 1 Hale and 1 Acme. 1 piano. Priced 
right. Whiteway Theatre. LeRoy, Kans. 
P2t-ll-l 

Power, Simplex, Edison, Zenith Projec- 
tors; Suit-Case Machine; American Stand- 
ard; Veriscope; Films; Supplies; Auto 
Generators; Cameras. Bargain lists. Na- 
tional Equipment Co., Duluth, Minnesota. 
— P3t. 11-8. 



May be secured 
Through a 

Classified 
Ad 

IN 

THE REEL 
JOURNAL 

Read Them-- 

Use Them 



isa$.City x 
Engraving & 
Colorplate Co 

8*atut Walnut - Kansas tttr 

Main4707 

Halftones Color Plates 
Zinc Etchings; 



Motion Picture Machines and Supp 
We buy, sell anil exchange machines, 
and equipment; theatre and road 
equipment at half price; calcium gas 
fits and supplies; Mazda light for al 
chines; machines rebuilt or parts 
plied; bargain lists free; established 
National Equipment Company, 409 
Michigan Street Duluth, Minn. — P3t. 



^on time /, '.stffvice^ 



Guaranteed i Vi HP., 110- volt, fiO cycle, 
single phase, used motors with pulley, nt 
$7.50 each. Also brand new % HP., 110- 
volt, Westlnghonse make at $13.75 each. 
Brand new 1 KW Westlnghonse. 32 Volt, 
1150 speed, light nnd power generators 
at $48.00 each. 25% cash. . balance C. O. 
D. We have special prices on 32 volt 
motors. We repair nnd rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Duluth, Minn. 

Ctf-10-3 



-KjBCp 





Mailing Lists 

Will help you increase sales 
Send for FREE catalog clving count* 
and prices on thousands of classified 
names of yourbest prospective custom- 
crB--National, State an d Local --Indlvid- 
als. Professions, Business Concerns. 

Guaranteed C if 



Send your ad to The Reel 

Journal's "Clearing House" Dept. 

today. Only 2 cents a word per 

issue to reach 2,000 theatre owners 

of the Southwest! 



\1 



y'}.' 



./% 



m 



m i 



John Harron 
Pauline Gar on 
Gertrude Astor 
Frank Butler 

Directed by damesFlood 

Scnawu* o^bUtfn V Brddle^ Yang 



1 



^ 






*fc 



I WW, 









v,/"-1 



IK 



# 



«-' hi 



> T' 






'fft 






'^ 



.£' 



m 



&■ 



M 






K/ p 



,o*«\„/ 









saffi 



*t-j.,' > >- • 



l t^^| 



WABNERBROS 

1 ' Classics of the Screen M 



\W?8^>^#mvw<'*&±^=smt>?)'H l 



1 .....,.,;.,.. l,lw.rlNrinrllls PIl'ilNr Vnilioil •Till. Kl'.KI, .1 ( . 1 li\ \ I .. 



5AS CITY 



C~The 



ST. LOUIS 



E lb 




QT&e cpilm 'Trade Waper of the SoutknO&stj 




Amundsen's 
Polar Flight ! 



A photographic achievement f 
that will make screen history • 



A first page story in every 
newspaper in the world! 
A picture record of some- 
thing no man ever did be- 
fore! Imperishable in his- 
tory; boldness never sur- 
passed; a thrill that aroused 
the world! 



The public that has read so much about 
the first Polar flight eagerly awaits the 
opportunity to see it in all its thrilling 
actuality in this remarkable film, which 
takes the spectator into unknown parts 
of the globe. 



Grab It While It's Hot-Now Booking! 



Pathe Exchange, Inc. 



Kansas City — 111 W. 17«h St. 
J. A. Epperson. Mgr. 



W<* 



Vol. X 
No. 23 



NOVEMBER 14, 1925 

Published Every Saturday by 
REEL, JOURNAL. PUB. CO. 




$2 
a Tear 



LESTEI^F. SCOTXJP^ presents 



WALLY WALES 

r^Jfe Cowhoy'Prince) 




TEARIN* LOOSE 

An Acrobatic Stunt-Thriller 

The first of a series of 8 
five-reel acrobatic stunt- 
thrillers that will pack 
your theatre 




November 14, 1925 



THE REEL JOURNAL 



Page Three 



IT 1M3 wJ*' £h- 







LET THESE BIG MONEY-MAKING 
MAGAZINES 4MA'£ MONEY EOR YOU 



<%&** 




Eitenino Graphic 



16.340000 

READERS 



'i* Uodtr,>,i I 




ffrf -PetdhrA />, 



«!Kcfe8iiiW 




$480,000 

Advertising and Publicity Tie-up 



What Money Cannot Buy f 
Enterprise Offers FREE • 

1 — Public interest — through this Tremend- 
ous Advertising campaign, reaching 16,- 
340,000 readers through the MacFadden 
Publications. 

2 — Active publicity co-operation through 
Twelve Nationally-read publications. 

3 — Stories, proven by their popular appeal to 
the reading public. Millions have read 
these true stories, millions are waiting to 
see them on the screen. 

Every story to be produced will appear 
either as a novelette or in installments in 
one of the MacFadden publications — illus- 
trated with actual scenes from the film 
production. 



8 BERNARR MACFADDEN 
PICTURES 

"The Wrong Doers" "The Harem Girl 
"Broken Homes" 
"Rogues Riches" 
"The Danger Line" 



"Wives at Auction' 
' Bad Habits" 
"False Pride" 



MP 

THE STARS 

Lionel Barrymore, Lila Lee, Jack Mulhall, 

Constance Bennett, Owen Moore, Edith 

Roberts, Malcom MacGregor, Niles Welsh 

and others. 



NOW BOOKING 

ii "" 1 """"""""Enterprise Dist. Corp* 

115 W. 18th St. BOB WITHERS, Mgr., Kansas City, Mo. 



1 1 1 1 1 1 r 1 1 1 1 ii 1 1 1 1 m : 1 1 1 1 1 : 1 1 1 1 1 1 m 1 1 1 1 1 ■- 



Page Four THE REEL JOURNAL November 14, 1925 



Join the 

Jlv> jLv* X\^ 

(KRAZY KAT KLUB) 

Memberships are going faster than we can book 
them. It's your big chance to get into the PROS- 
PERITY GROUP that is delighting its patrons 
and cheering the box-office. 

Krazy Kat Komics 

The Hit of the Screen 



Showing in first class houses including the Newman, Isis and Apollo 
theatres, Kansas City, Mo. 

Appearing daily in the Kansas City Post and other leading newspapers. 




Other Short Subject Sensations — 

ALICE COMEDIES 

The Distinct Novelty 

FELIX CAT CARTOONS 
REG'LAR KIDS 

Series of Six Two-Reelers 
Book Your Dates Now — They're Going Like Hot Cakes! 

Independent Film Corporation 

115 West 17th St. Chas. Bessenbacher, Mgr. Kansas City, Mo. 



November 14, 1925 



THE REEL JOURNAL 



Page Five 



Seven Dates From R. R. Biechele For — 



Exhibitors' Month 



December 1-31, 1925. 



"-+ 




The greatest tie-up 

between producer 

and exhibitor in the 

industry. 



R. R. BIECHELE 
SAYS: 

"I'm giving the Producers 
seven dates in December, 
Exhibitor's Month. I hope 
every exhibitor in this ter- 
ritory, whether a member 
of this organization or not, 
will do as well. The Pro- 
ducers have made us a 
proposition which has taken 
the country by storm as 

the finest example of good 
will in this industry. 
They've backed up their 
good wishes with real ma- 
terial cooperation. Let's 
keep the' faith with them." 



Produc ersuTstri butln q „_1 

1 ■ ' I COpPORATIQN / ■ ■ ■ ' * \J 



YOUR PRESIDENT HAS 
KEPT THE FAITH. HE 
HAS BACKED UP HIS 
MORAL SUPPORT WITH 
DATES. HE EXPECTS 
YOU TOO, TO DO YOUR 
BEST, AND WE BELIEVE 
YOU WILL. 



^ 



If just 500 exhibitors give only one date a week during December, 

a very substantial fund will be created for furthering 

exhibitor interests in 1926. 

Producers Distributing Corp, 

KANSAS CITY BRANCH 
C. A. SCHULTZ, MGR. 



... 






Page Six 



THE REEL JOURNAL 



November 14, 1925 




U. A. to Distribute 
Through Metro — Rumor 



"Doc" Cook Defends 
Exhibitor Organization 



'/ 



BEN SHLYEN 

Publisher and Editor 
C. C. Tucker, Adv. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma 
No. Arkansas, AY est 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
(tEEIi JOURNAL 

PUBLISHING CO. 

Manufacturers Exchanjr tf 

Kansas City, Mo. 



\\ 



Sale of Theatre Doesn \ t 
Retire Contract. 

With the St. Louis Film Board of Trade 
planning to conduct an investigation into 
the recent sale of theatres it is interesting 
to quote the following editorial, which is 
reprinted from Movie Age, in this con- 
nection: 

"There have been thousands of exhib- 
itors in this and other territories who 
have sold their houses and got out of 
their contracts, and it has been the opin- 
ion of nearly all that the selling of a 
theatre was the means of automatically 
cancelling their contracts. 

"The sale or exchange of his theatre 
does not relieve an exhibitor from his ob- 
ligations of the contract, either on the 
new or old form, according to a decision 
recently handed down by the district court 
in Duluth, Minnesota. 

"The action in this particular case was 
brought by Metro-Goldwyn against R. E. 
Blesener after he had sold his Leb Thea- 
tre at Cloquet, Minn., to W. M. Miller, 
who did not assume the contracts made 
by Mr. Blesener. 

"After the sale of the house and the 
refusal of the new owner to take over 
the contracts of the former owner, Metro- 
Goldwyn re-rented the pictures to an- 
other house at a reduced rental and 
brought suit against Mr. Blesener for the 
difference. The distributing company won 
the suit and the deposit of $100.00 which 
had been posted by Blesener was allowed 
by the court to apply as part payment of 
the award. 

"The decision of this court should be 
a warning and seriously considered by 
both seller and buyer when the transfer 
of ownership is made. 

"We do not mean to infer that all sales 
arc for the purpose of getting out from 
under contractual obligations, but scarcely 
a week passes that someone does not have 
trouble along this line, and it should be 
clearly understood by every exhibitor the 
disposing of his house does not relieve 
him of his contracts unless they are taken 
i by the new owner and these con- 
tracts approved by the various exchanges, 
and the new owner is entitled to know 
all about the existing contracts." 



Short Subject Distributors Form Associa- 
tion to Boost Products. 



New York, Nov. 11 (Special to THE 
REEL JOURNAL).— United Artists would 
release through Metro-Goldwyn-Mayer if 
present negotiations are concluded, it was 
the talk on the street here today. Den- 
nis O'Brien, Joseph and Nicholas Schenck, 
Robert Tubin and Hiram Abrams, repre- 
senting the two companies, are in con- 
ference here. No official confirmation 
of the rumored affiliation was available. 

An important development in the 
week's news is the announcement of a 
nationally exploited comedy month, which 
probably will be set for January. This 
agreement was reached here this week 
by the leading short reel distributors, who 
have formed the Short Feature Adver- 
tisers Association to boost their product. 



Largest Theatre for 

13th and Main Here 



Midland Theatre Company Plans Large 
House With Office Building. 



A large office building, housing the 
largest theatre in Kansas City .and sev- 
eral shops, would be built on Thirteenth 
street and extending from Main to Balti- 
more streets, if an option held by the 
Midland Theatres Company is exercised, 
it was announced this week. Negotia- 
tions for a large theatre on the site have 
been rumored for weeks. 

The Midland Company, which controls 
a site 177 by 109 feet at the northeast 
corner of Thirteenth and Baltimore, would 
join this property with the northwest 
corner of Thirteenth and Main, 121 by 130 
feet, owned by H. M. Woolf. who is in- 
terested in the Midland Company. 

Mr. Woolf is now in New York. Final 
consummation of the deal was expected 
to be announced shortly. The Midland 
Theatres Company controls several thea- 
tres in Kansas managed by M. B. Shan- 
berg. 



Fox Theatres Corp. To 
Enter Exhibition 



Assets of New Company Listed as 20 
Millions — Stock on Curb 



New York, Nov. 5., (Special to The 
REEL JOURNAL)— The determination of 
William Fox to enter the exhibition field 
in a big way held the center of interest 
here this week with the announcement 
of the Fox Theatres Corporation informa- 
tion, to be capitalized at $20,000. The 
stock of the new corporation is to lie 
offered on the New York curb shortly, 
it was stated. 

According to advices from Fox officials, 
the new theatre corporation has been 
planned to take care of the growth of 
Fox in the theatre field. 

With the arrival of Alexander Pantages 
here this week it was announced that 
deals are under way where the veteran 
circuit owner will add six theatres in 
coast cities to his chain. 



Disagrees With A. M. Eisner On 
Producer-Owned Theatre Question. 



Apropos the interviews credited to 
Adolph M. Eisner which have aroused 
great interest Mr. Cook was a bit wary. 

"I will say this," said he, "that Mr. 
Eisner's criticism is destructive and not 
constructive. Mr. Hays has said we are 
to talk about what is good in the mo- 
tion picture industry and not about what 
is bad. I agree with that. I am not 
going to take issue with Mr. Eisner ex- 
cept to inquire why his criticism should 
be so forceful. It is as though he were 
voicing some great difference of opinion 
whereas no one has offered to debate 
the thing with him. 

"The M. P. T. O. is doing the best 
it can. It makes mistakes. No doubt; 
about that. It does great good. Its 
members wil ltestify to that. There is-, 
nothing we value so highly as construc- 
tive criticism. We like to know ways] 
in which we can better the organization, 
ways by which we will be of more serv- 
ice to the theatre-owner. We are con- 
stantly asking the exhibitor to send in 
his suggestions. 

"I don't believe anyone can doubt but 
that such an organization as this is a fine 
thing. It is the old axiom, 'In union 
there is strength.' The lone exhibitor, 
unless he belongs and is backed by such 
an organization, is powerless against leg- 
islature, against the producers, against 
everyone. He is fighting an unequal bat- 
tle and often it is a losing one. Belong- 
ing to this association he claims his rights 
and maintain them. He can command 
respect and get it. He amounts to some- 
thing and his voice carries weight. 

"That's the prime good of the M. P:; 
T. O. as I see it. It is far from a per- 
fected organization, but gradually we are 
finding our defects and correcting them. 
Mr. Eisner is not a member and he can 
not know the good to be derived." 

"Doc" refuses to believe the producer- 
owned theatre question is as acute as 
many would have one believe. 

"No doubt that question will, in time, 
become a peremptory issue," "Doc" says, 
"but right now it is nothing more than 
a question. 



Eschmann With U. A. As 
Abrams' Assistant 



New York, Nov. 5. — (Special to The 
REEL JOURNAL). E. A. Eschmann, 
former general manager of distribution 
for First National, whose resignation was 
announced this week, is to join United 
Artists December 1 as assistant to Hiram 
Abrams, it became known here today. 



K. K. K. Stands for "Krazy Kat Klub." 

Joe Silver man, president of the Inde- 
pendent Film Corporation, has reported 
much interest in the company's "Krazy 
Kat Klub," organized in connection with 
the release of Krazy Kat Kartoons. There 
have been a gratifying number of book- 
ings on this novelty, he said. Among 
the recent purchasers of the service were 
the Apollo Theatre, Kansas City: the 
Liberty, Sedalia, Mo.; and the Cozy Thea- 
tre, Topeka. 



November 14, 1925 THE REEL JOURNAL Page Seven 

IMPORTANT 

ABOUT 

THE MERRY WIDOW 

"THE Merry Widow" has been playing Broadway for nine weeks now at 

$2 top. 

AND it is important that you know the following. 

MUCH| as we praised it, much as we promised you about it, we even under- 
estimated the production. 

IT'S positively one of the greatest possibilities for real money-making you 
ever laid eyes on. 

WE tested it at Gloria Gould's Embassy Theatre. 

FROM the very first the business mounted and it never quit. 

THEY talked about it. 

THE romance of it, charm of Mae Murray and the dashing love-making) 
of J-ohn Gilbert caught on like fire. 

; STANDING room only. 

THE talk of New York, and growing all the time by word-of -mouth 
advertising! 

GET wise to what "The Merry Widow" can do for you. 

WE know that you know it's a great picture. 

: BUT it is important that you realize what a once-in-a-lifetime showman 
opportunity you've got. 

A production that's a credit to the industry. And a credit to your theatre 
— and cash! 

METRO-Goldwyn-Mayer has been giving you one hit after another. 

AND now comes "The Merry Widow." 

THE rest is up to you. 



"The Talk 
of the Industry" 



C. E. GREGORY t E FLYNN W - A " SCULLY 

Resident Manager, ~. . ■ . ,, Resident Manager, 

.-.„, . . District Manager, . 

1706 Wyandotte, Cf T . ° 3332 Olive St., 

„. St. Louis. 

Kansas City, Mo. St. Louis, Mo. 



Page Eight 



THE REEL JOURNAL 



November 14, 1925 



$250,000 Improvements 
for Skouras' Missouri 



Deals With Universal Regarding Grand 
Central Are Called Off. 



Four From Warners E. J. Smith Is Named 

During November Sales Manager for A. E. 



An expenditure of $250,000 in improve- 
ments to the Missouri Theatre has been 
announced by Spyros Skouras, president 
of Skouras Brothers Enterprises. Upon 
his return from New York City with his 
brother, Charles Skouras, vice-president 
of the company, Skouras confirmed the 
deal whereby the Missouri and Grand 
Central theatres will be operated for the 
joint benefit of the Famous Players thea- 
tre department operated by Balaban & 
Katz and Skouras Brothers. 

To Form New Corporation. 

A new Skouras Brother corporation will 
be formed to operate the Missouri and 
Grand Central and the houses will be 
under the personal supervision of Skouras 
Brothers. When the new Ambassador 
now under construction at Seventh and 
Locust streets is completed it will be 
substituted for the Grand Central. 

Skouras also announced that the ne- 
gotiations with Universal Pictures Cor- 
poration on the Grand Central have been 
called off. The future of the Grand Cen- 
tral following the completion of the Am- 
bassador has not been definitely decided 
except that it will revert to Skouras 
Brothers. 

Add Eight Houses to Circuit. 

The St. Louis Amusement Company 
controlled by Skouras Brothers and 
Harry Koplar has acquired eight more 
neighborhood houses. 

The houses taken over and their seat- 
ing capacity are as follows : Webster, 
2119 North Twelfth street, 935 seats and 
1,750-seat airdome ; Montgomery, 2701 
North Fifteenth street, 1,424 seats and 
1,381-seat airdome; Powhattan and Ma- 
plewood, both on Manchester avenue, 
Maplewood, Mo., 1,200 seats each and a 
1,500-seat airdome adjoining Powhattan 
theatre; Aubert, 4949 Easton avenue, 1,599 
seat airdome ; Chippewa, 3807 South 
Broadway, 575 seats ; Congress, 4021 Olive 
street, 1096 seats; King Bee, 1710 North 
Jefferson, 1,291 seats and 1,299-seat air- 
dome. Also the 2,000-seat Columbia un- 
der construction. The Webster and 
Montgomery were secured from the Kop- 
lar interests and the other houses from 
George Skouras. 

Sol Koplar and George Skouras have 
been elected to the board of directors of 
the St. Louis Amusement Company and 
will be executive officers of the company. 
The company has negotiations under 
way involving other houses and it is an- 
ticipated that several more of the lead- 
ing neighborhood theatres will pass un- 
der its control within the next ten days. 
Plans for a new 3,000-seat theatre and 
apartment building at Hamilton and 
Easton avenue are now being prepared 
for the company by Rapp & Rapp, Chi- 
cago architects who designed the Am- 
bassador Theatre. 



Four feature productions, all of them 
of a different type, will be released by 
Warner Bros, during November, Louis 
Reichert, local manager, announced this 
week. 

"Seven Sinners", starring Marie Pre- 
vost and Clive Brook, will be the No- 
vember 7 release. This is an original 
story by Lewis Milestone and Darryl 
Francis Zanuck. 

On November 21, Lowell Sherman's 
first picture for Warner Bros, will be re- 
leased. It is "Satan in Sables" from 
Bradley King's famous story directed by 
James Flood. 

"Rose of the World", adapted from 
Kathleen Norris' famous novel, will be 
released November 21. This was directed 
by Harry Beaumont. It has as its star 
Patsy Ruth Miller, who is supported by 
Rockliffe Fellowes, Alan Forest, Pauline 
Garon, Alex Francis, Lydia Knott, Bar- 
bara Luddy, Helen Dunbar, Edward Piel, 
Jr. ; and Carrie Clark Ward. 

"Clash of the Wolves," another Rin- 
Tin-Tin production, will be the Novem- 
ber 28 release. June Marlowe plays the 
leading human role. 



Oscar A. Price, president of Associated 
Exhibitors, this week announced the ap- 
pointment of E. J. Smith, for years among 
the industry's better known sales execu- 
tives, as general sales manager of As- 
sociated. 

Mr. Smith succeeds J. A. Gove, who 
has held that post for the past few years, 
and who now resigns to enter on ac- 
tivities in another branch of the indus- 
try. 



A New Manhattan House. 

The Miller Construction Company is 
building a new theatre in Manhattan, Kas. 
The new house, which will seat 800, is to 
be completed shortly after the first of 
the year. 



Nine Plays Bought 

for Fox Features 



William Fox, president of Fox Films, 
has purchased the screen rights to 
"Cradle Snatchers" and "What Price 
Glory." Broadway hits; "One Increasing 
Purpose," A. S. M. Hutchinson's latest 
novel, and six David Belasco plays. 

In addition to the four plays which 
made David Warfield's reputation — '"The 
Music Master,' "The Auctioneer," "The 
Grand Army Man" and "The Return of 
Peter Grimm" — the Fox-Belasco transac- 
tion includes film rights to "The Lily," 
in which Nance O'Neill starred, and "The 
Comedian," in which Lionel Atwill played 
the title role. 



Mildred Harris, Stuart 
Holmes, to Comedies 



Mildred Harris and Stuart Holmes, both 
well known to every movie fan, are the 
latest screen celebrities to be signed by 
Hal Roach for important roles in two- 
reel comedies for Pathe release. Miss 
Harris will appear opposite Charlie Chase 
and Stuart Holmes is working with Clyde 
Cook in his current comedy production. 



R. H. COCHRANE, "U" CHIEF, NOW 
A MAJOR IN U. S. ARMY. 

R. H. Cochrane, vice-president of the 
Universal Pictures Corporation, took the 
oath of office last Friday as a Major in 
the Signal Reserve of the United States 
Army. The oath was administered by 
Captain O. A. Hess, adjutant of the 77th 
Division, Organized Reserves, the reserve 
division located in and around New York 
City. 

The ceremony was under the direction 
of General Peter E. Traub a veteran 
fighter and noted as the commander of 
the Thirty-fifth Division in France. 



BALABAN AND KATZ MAY TAKE 
THREE QUINCY THEATRES. 

It is rumored along Picture Row that 
Balaban & Katz have opened negotia- 
tions looking to the taking over of the j 
three leading theatres in Quincy, 111. — 
the Washington Square, Orpheum and 
Belasco. Official confirmation has not 
been obtainable. Quincy is one of the 
ke3' cities of Illinois. 



COTTER FINED AGAIN IN MOBER- 
LY SUNDAY CLOSING WAR. 

J. W. Cotter, owner-manager of the 
Fourth Street Theatre, Moberly, Mo., has 
been arrested again on a charge of op- 
erating his house on Sunday. Recently 
he was fined $50 in the City Police Court 
and the fine was later sustained by the 
Circuit Court. He has taken an appeal 
on that case. In recent weeks Cotter 
has given the proceeds of his Sunday 
shows to a local charity. 



A New Patheserial 

"The Bar-G Mystery" 



"The Bar-G Mystery", a new Pathe- 
serial, based upon a magazine serial writ- 
ten by Raymond S. Spears, has been 
placed in production on the West Coast, 
with Dorothy Phillips and Wallace Mac- 
Donald heading a cast which includes 
Ethel Clayton, Philo McCullough, Violet 
Schram, Johnny Fox, Victor Potel, Billie 
Bletcher, Fred de Silva, Jim Corey, Al 
Hart, Tom London, Robert Irwin, Fred 
Kohler and Whitehouse. C. W. Patton, 
who sponsored the Patheserial "Wild 
West", is producing the new Western 
chapter-play, and Robert F. Hill is again 
directing for Patton. 



Johnny Arthur gratified a life-long am- 
bition last week when he took his first 
airplane ride. 

The story of his new Educational- 
Tuxedo Comedy called for a wild ride 
through the clouds in an airship. Direc- 
tor William Goodrich has provided a 
"double" to undertake the dangerous bit 
of business aloft, but Arthur insisted that 
he be allowed to do it himself. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 

reliable aid you can give your musicians 

to help put the picture over. 



November 14, 1925 



THE REEL JOURNAL 



Page Nine 




TOM 
MIX 



IN 



6 



FIVE REEL 
FEATURES 



6 



Re-Presentations of Six of His Greatest Successes. 

NOW BOOKING 
The Law and Outlaw 
Pals in Blue 

The Golden Thought 

Twisted Trails 

The Man Within 

A Child of the Prairie 



! "i ».»—».».. „„..».„„.„,..„„.,,„.,„....». .......... ...... ..... ^ ^ 

M T * ■ ■*!, r j , , II * MAIL TODAY * 

i„l it is, with great amount of pride, that we announce the y „;. * 

|»j allotment to us of the franchise for the distribution in Kansas |»j ♦ Economy Film Service % 

l\ and Western Missouri of six of the first re-presentations \\ % \\\ West 18th St., * 

j..j made by the greatest of western stars, TOM MIX, which now j j * Kansas City. Mo.' % 

|!| makes these attractions available through an Independent Ex- N * . .;. 

Ill change, AT PRICES THAT MEAN PROFIT TO YOU ™ X P,ease quote me ' without obhga- * 

|..| |j| ,;. tion on my part, your rental prices v 

ij New Prints— New and Attractive Advertising— AH Six * on the series of six re-presentation % 

Productions Ready For Your Dates. * TOM MIX PICTURES * 

|| Theatre * 

Economy Film Service f:;; 

•> state .;« 

111 West 18th Street Kansas City, Missouri ^♦♦♦^♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦•:":' , :"t"t'* i 

NO CONTRACTS NECESSARY— SOLD ON THEIR OWN MERIT 




HAT'S THE 

WIT1 



(No* 457 Straight from the Shoulder Talk by C 



What's The Matter With The Movies? 

Nothing. Absolutely not a darned thing— Provided You Ge 
The Right Ones! 

If you get suggestive pictures and help to stir up censorship there' 
a lot the matter with the movies* If you get the all*star'no*story pic 
tures it's your own fault. But — 

If you get Reginald Denny in "Where Was I?" and "Californi 
Straight Ahead" and "What Happened to Jones", there will b 
Nothing The Matter With Your Movies. 

If you get Hoot Gibson in "The Calgary Stampede", there will 
Nothing The Matter With Your Movies. 

If you get House Peters in "The Storm Breaker", there will t 

Nothing The Matter With Your Movies. 

If you get Mary Philbin in "Stella Maris" (title to be changec 

there will be Nothing The Matter With Your Movies. 

If you get Louise Dresser in "The Goose Woman", there will 

Nothing The Matter With Your Movies. 

If you get Laura LaPlante in "The Teaser", there will be Nothir \ 
The Matter With Your Movies. I 




ATT 

HE MOVIES?" 



lie, President of the Universal Pictures Corp.) 



[f you get Virginia Valli, Eugene O'Brien and Mary Alden in "Siege" 

re will be Nothing The Matter With Your Movies. 





if you get Pat O'Malley and May McAvoy in "My Old Dutch" 
I to be changed) there will be Nothing The Matter With 
tur Movies. 



[f you get Alice Joyce and Clive Brook in "The Home Maker" 
re will be Nothing The Matter With Your Movies. 

1 

If you get Bert Lytell and Marian Nixon in "Sporting Life" there 

I be Nothing The Matter With Your Movies. 

If you get Helene Chadwick and William Russell in "The Still 
fen", there will be Nothing The Matter With Your Movies. 

\nd so on, and on, and on with the whole Universal Second 
lite List. It's white all through; it's sold on a white contract. This 
rhat is putting Universal miles ahead of all others. 

iTou don't have to apologize when you show Universal pictures. 
Ml never have to blush for shame, but you'll give your people 
ly possible thrill and all possible "punch" and entertainment. 

What's the matter with the movies? Not a blessed 
«ig— if they're Universals!* 



!'a>ie Twelve 



THE REEL JOURNAL 



November 14, 1925 




"Steppin' Out," the new comedy 
drama to be released here by Independ- 
ent Film Corporation, was screened at 
the Kansas City office this week. This 
is the picture that broke the house record 
at Frank Newman's Los Angeles theatre 
recently, according to Charles Bessen- 
bacher, manager of Independent. Ford 
Sterling and Dorothy Revier head the 
cast. 

* * * 

George Hartman, Educational salesman, 
will resign shortly to enter a new busi- 
ness venture, according to R. C. Borg, 
Educational office manager. 

* * * 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., announced this 
week four important dates on his com- 
pany's new picture, "Souls for Sables." 
as follows : playing the Orpheum Thea- 
tre, St. Joseph, all this week; dated in 
the Miller, Wichita; and the Orpheum, 
Topeka. The picture goes into its Kan- 
sas City first run at the Liberty the 
week starting December 12. 

* * * 

The first eight pictures of the new As- 
sociated Exhibitors' program have been 
sold to the Apollo and Isis Theatres in 
their first suburban Kansas City runs, 
Frank Cassil, Kansas City manager, an- 
nounced this week. The two theatres 
have a joint booking arrangement. 

* * * 

C. A. Schultz. Kansas City manager 
for P. D. C, was visiting Wichita ex- 

hibitois this week. 

* * * 

C. W. Allen, assistant to Manager C. 
A. Schultz of P. D. C, was out on a trip 
through Southwest Missouri this week. 

* * * 

The Kansas City office of P. D. C. was 
looking forward this week to a visit of 
J. M. Flinn, home office representative, 
who was expected Monday. 

* * * 

Ben Blotcky, Paramount manager, re- 
turned from a Sales Convention of his 
organization, held in Chicago this week. 

* * * 

Bob Gary, Exploiteer for Universal 
here, was back in town this week after 
an extensive trip through the territory 
arranging campaigns on "The Phantom." 

* * * 

R. L. MacLean. assistant to C. D. Hill, 
district manager of P. D. C, made a trip 
in Southwest Missouri for his company 
this week. 

* * * 

Harry Taylor, Kansas City branch 
manager for Universal, was out in the 
territory this week. 

* * * 

The Orpheum Theatre, leading vaude- 
ville house of Kansas City, set a new 
precedent last week when the entire bill 
of the week previous was held over. This 
is the first time in history that order of 
booking was changed. The hill was re- 
ceived by capacity audiences the second 
week. So successful was the stunt, it 
may affect a change in the policy of the 
Orpheum circuit. 



"The Man Without A Country," the 
picturization of E. E. Hale's famous story 
for Fox Film Corporation, has been 
scheduled fur its premiere Kansas City 
run at the Liberty Theatre the week of 
November 21, M. A. Levy, local manager, 
announced this week. 

* * * 

Kansas City exchanges observed Armis- 
tice Day Wednesday with a half-day holi- 
day. A big majority of the film men 
here are ex-service men. 

* * * 

W. F. Truog, district manager for Uni- 
versal, visited his Des Moines and Omaha 
offices this week. 

* * * 

"Graustark," the late First National 
picture, starring Norma Talmadge, opened 
to tremendous business at the Mainstreet 
Theatre here Sunday. By 3 o'clock in 
the afternoon, the house was packed. 

* * * 

O. H. Lambert, office manager for 
Metro-Goldwyn, made a flying trip to 
St. Louis this week. 

* * * 

Mr. and Mrs. Winkler of the Main- 
street Theatre, Lexington, Mo., were 
Movie Row visitors this week. 

* * * 

It was rumored along Movie Row that 
Jimmy Rogers, manager of the Omaha 
office of Enterprise Distributing Corpora- 
tion is to take over the St. Louis office, 
formerly under the management of Jack 
Underwood, who has taken over the Dal- 
las office. 

* * * 

Frank Cassil, branch manager here for 
Associated, has announced the distribu- 
tion of territory to his salesmen as fol- 
lows: B. O. Whittaker, Western Mis- 
souri; M. C. Seneft, Northern Kansas, 
and Fred A. Dohre, Southern Kansas. 

* * * 

The national release date on Peggy 
Hopkins Joyce's "The Sky Rocket," for 
Associated Exhibitors' release, has been 
named as January 1, Frank Cassil, local 
manager, announced this week. 

* * * 

J. Frwin Dodson, Universal salesman, 
who has been ill at his home here for 
several weeks, was very much improved 
this week. He expects to take to the 
road again next week. 

* * * 

"The Calgary Stampede," Universale 
latest special Western, starring Hoot Gib- 
son, is scheduled to open its first run 
here at the Liberty the week starting No- 
vember 15. 

* * * 

With the theatre season in its heighth, 
more visitors are seen along Movie Row 
every week. Among the out-of-town ex- 
hibitors visiting Kansas City exchanges 
this week were: F. E. Jprazier, Grand, 
Pittsburg; Harry McClure, Strand. Em- 
poria; L. Brenninger, Crystal and Cozy 
theatres, Topeka; A. Hawkins, Banks 
Theatre, Lenexa, Kas. ; \\\ F. Shilkett, 
Rex, Joplin ; Mr. and Mrs. Christian, 
Casino, Excelsiof Springs, and (i. E. Earl, 
Strand, Eskridge, Kas. 



C. D. Hill, district manager for P. D. 
C, was in town this week. He left for 
St. Louis after a brief visit with ('. A. 
Schultz, branch manager. 

* * * 

E. E. Elland, Empire Theatre, Sterling. 
Kas., was in to arrange bookings. 

* * * 

"Gib" Jones, Metro-Goldwyn booker,; 
was driving a new Chevrolet car this! 
week. But "Gib' is quite a sportsman^ 
and the last time he broke in print it wasl 
in connection with catching a big string! 
of fish in waters never explored beforel 

* * * 

The Kansas City office force of Metro-1 
Goldwyn screened the latest Marion 
Davies picture this week. "Lights of Old 

Broadwav." 

* * * 

Universal was enlarging its Kansas Cityj 
offices this week to take care of the many 
increasing activities of the local ex- 
changes. New offices are being provided 
for Charles Sears, U. theatres manager 
here, Joe Rosenberg, city salesman, and 
Bob Gary, exploitation manager. 



BEST THEATRE, PARSONS, BOOKS 
AN ALL-COMEDY BILL. 

The exhibitors as well as exchangemen 
are looking forward with much interest 
to the • experiment which is to be tried 
in Parsons, Kas., at the Best Theatre, 
tliis month, when an entire comedy pro- 
gram is to be presented. Three 2-reel 
Pathe comedies have been set in for the 
experiment, although the date of the "all 
comedy show" has not been announced. 



"SYD" GATES PROMOTED. 

Friends of Sydney J. Gates, who at one 
time managed the Loew's State Theatre \ 
here, were pleased to learn of his promo- 
tion to the management of Loew's Aldine J 
Theatre, Pittsburgh, Pa. Since leaving .} 
here he has been managing Loew's Re- 
gent Theatre in Harrisburg. Pa. 




HEADQUARTERS 

For Exhibitors and Film Men 

<£$>/ HOTEL 
^' BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archi* Josephson, 
President. 




Ill 



November 14, 1925 



THE REEL JOURNAL 



Still 



Page Thirteen 

1 




j H „ 









Colleen Moore, the petite First National star, giving her doll some good advice in general regarding movie-making. 
Her latest picture is We Moderns." 





A "comer" is Raymond Keane, who 
as just finished a leading role in 
The Midnight Sun", a Universal spe- 

■L 



New style. Elsie Tarron, Mack Sen- 
nett bathing girl, in the latest thing in 
fall bathing suits. 




Lovely Leatrice Joy, whose latest re- 
lease is "Hell's High Road', a Cecil B. 
De Mille special for P. D. C. Miss Joy 
passed through Kansas City this week 
enroute to New York. 



Page Fourteen 

"Exhibitors' Month" Well 
Received by Showmen 



THE REEL JOURNAL 



November 14, 1925 



2,000 Bookings Is Goal in 
December Dates. 



Drive for 



That Exhibitor's month in December is 
getting away to a flying start was indi- 
cated, this week in the announcement of 
C. A. Schultz, Kansas City manager for 
P. D. C, that December bookings obtained 
in the past two weeks more than triple 
the dates for the same preiod ever ob- 
tained before. Approximately 50 percent 
of the theatres in Kansas City have al- 
ready filled in dates during December. 
Schultz estimated that as many as 2,000 
bookings would be served in December. 

The tie-up of the Producers with the 
M. P. T. O. of Kansas and Missouri has 
attracted nation-wide attention as being 
one of the outstanding demonstrations of 
good will between producer and exhibitor 
in the industry. Under the arrangement, 
a substantial percentage of the receipts 
obtained from P. D. C. rentals in Decem- 
ber are to be turned over to the Exhib- 
itors, and applied to a fund for the pro- 
motion of exhibitor interests in 1926. 

A number of prominent exhibitors in 
Iowa and Nebraska have written for in- 
formation concerning the plan, and it is 
probable that similar co-operative ar- 
rangements will be made with the Ex- 
hibitor's organizations in those states, 
Schultz declared. 

He indicated that he was more than 
pleased with the showings of the cam- 
paign thus far. New dates are coming 
in every day, he said. 



"Old Clothes" for 
National Release 
November 



22 



"Old Clothes", a successor to Jackie 
Coogan's comedy success, "The Rag 
Man", which was the concluding produc- 
tion on his first M.-G.-M. contract, is set 
for national release, November 22. The 
story, by Willard Mack, provides Jackie 
with another vehicle in which to demon- 
strate his genius as a comedian, and Max 
Davidson, one of the foremost delinea- 
tors of Hebrew screen characters plays 
opposite Jackie in "Old Clothes". 



DE MILLE AND METROPOLITAN 
STUDIOS UNITE FORCES. 

As a preliminary step to a most exten- 
sive program for the 1926-27 season, of- 
ficial announcement has just been made 
of the consolidation of the Cecil De Mille 
Studio at Culver City and the Metropoli- 
tan Studio in Hollywood with the prod- 
uction activities and the officers of both 
studios unified under Cecil B. De Mille. 

Forty to fifty pictures are planned in 
the unification program. 








HARRY SILVERMAN. 

Here's the genial contract-bagger for 
the Independent Film Corporation. Harry 
has recently landed some big contract 
plums that put him in line for prize- 
winner in any sales contest. Harry has 
demonstrated himself to be a go-getter 
and he's always on the job. 

Sam Minich Acquires 
Empire, Chillicothe, Mo. 



Sam Minich, owner of the Electric 
Theatre at Chillicothe, this week bought 
the Empire Theatre in that city, the deal 
to become effective January 1. The price 
was $24,000, it was reported. 

A lease held on the Empire by the Cuff- 
Kling enterprises, has several months yet 
to run, it is understood. Minich plans 
to remodel the house. 



"THE PHANTOM" HOLDING UP IN 
K. C. RUN AT LIBERTY THEATRE. 

"The Phantom of the Opera," Univer- 
sal^ latest super picture, was still packing 
in capacity crowds in the second and 
last week of its premiere run at the Lib- 
erty Theatre here this week. Last week, 
the picture swept all former records of 
the downtown house before it. Had it 
not been for advance bookings to be reck- 
oned with, the picture would have been 
held over for a third week, A. W. Gebaur, 
office manager, declared. The picture is 
now in a big run at the Empress Theatre, 
Ft. Scott, and has been sold in practically 
every key town in the territory. 



6 Re-Presentations of 

Tom Mix Features 



The Economy Film Service has an- 
nounced the acquisition of distribution 
rights in this territory of six re-presenta- 
tions of former Tom Mix successes, which 
will be offered for booking immediately. 

The titles of the six pictures are: "The 
Law and the Outlaw," "Pals in Blue," 
"The Golden Thought," "Twisted Trails," 
"The Man Within," ami "A Child of the 
Prairie." 

All prints are new, and all advertising 
accessories have just been assembled, ac- 
cording to B. C. Cook, manager. He re- 
ported successful runs on some of the 
pictures in the Orpheum, Joplin : the Star, 
St. Joseph, the 12th Street, Kansas City. 



Name This Title 
and Win 



$ 



10 



Watch This Column 

m I 

The words "Specials" and "SupeK 
Productions" are very much abused 
and misused in the film business. 
Some Producers think all they 
have to do is to spend a million dol- 
lears on a picture and they are en-: 
titled to call it a "Special", but 
those days have gone — some of our 
biggest box office flops have beer 1 
these million dollar affairs. 

You can only call a picture a "Spe- 
cial" when it does a tremendous 
business in every house it plays 
This is the kind of "Special" w< 
have coming — not a million dollai 
flop. 

The star, "Ralph Lewis", is as w< 
said last week, the greatest melo 
dramatic star in the business ant 
when you see him in this nev 
"Special" he will sure mean mone; 
at the box office. 

The picture is pure, unadulterated 
hokum, comedy — thrills — pathos- 
suspense, and oh boy, how the dea' 
public "eat it up". 

Of course, the local tie-up we hav 
arranged will, add to its box of fie 
power. Just take a tip that thi 
picture will make you more cleaB 
coin than any picture released thi 
year. 

Although scores of letters havl 
been received guessing the title cr 
this picture, no one has yet give I 
the correct title. So figure it ou I 
and send in vour suggestion to Th 
REEL JOURNAL. 



You May Win 

$ 10 



-Adv, 



i 



November 14, 1925 

"Proud Heart", 'U' Jewel 
Well Received in N. Y. 



THE REEL JOURNAL 



New York. — With two more weeks to 
I go on its contract for the Astor Theatre, 
New York, universal withdrew last Sun- 
I day the highly successful "The Phant. mi 
of the Opera" in order to present "Proud 
J Heart" to the New York public. At a 
premiere attended by many of the lead- 
I ing figures in the industry and by many 
I prominent New Yorkers, "Proud Heart", 
an intensely human interest story of 
Jewish family life, was acclaimed as a 
second "Humoresque' and as one of the 
[| finest screen offerings of the year, ac- 
cording to advices received by Harry 
| Taylor, local "U." manager. 

Rudolph Schildkraut, the father of 
Joseph Schildkraut, noted matinee idol, 
I is the central figure in "Proud Heart." 
| "Proud Heart" is a Universal Jewel 
picture scheduled for release on the Sec- 
ond White List, ft is an Edward Sloman 
[production and definitely establishes Slo- 
man as one of Universale best directors 
land as one of the most promising direc- 
tors in the industry. Sloman will he re- 
membered as the director of "Up the 
Ladder". 

Some of the New York Reviews fol- 
' low : 

"It ought to run as long as 'Abie's Irish 
Rose'."— Harriett Underbill, New York 
Herald Tribune. 
I "The excellence of the acting and the 
i obvious sincerity of the acting deserve 
' nothing but praise" * * * "It is a play that 
I leaves many a moist eye among the spec- 
tators. It has real heart throbs and dra- 
matic power."— Palmer Smith, the Eve- 
; ning World. 

j _ "An offering that is calculated to bring 
joy to the heart of the tired business 
' man and leave his spinal vertebrae at 
irest."— The New York Telegram. 



HALF OF MIDWEST PRODUCT TO 
BE RELEASED BY JANUARY 1. 

December releases of Midwest Film 
Distributors, Inc., were announced this 
week E. C. Rhoden, manager. Twenty 
pictures, of the company's program of 
forty, will have been released by the first 
of the year. Eleven of these have been 
(relased in first run dates, he said. 

The December releases follow: "Bor- 
rowed Finery," a Tiffany production ; 
("Shadow on the Wall," a Gotham produc- 
tion ; "The Perfect Clown," with Larry 
Semon, and "The Prince of Broadway," 
with George Walsh. 



LUBITSCH PLANS A BIG ONE. 



Warner Bros Backing Director in Elab- 
orate Vehicle. 



Hollywood 

124 West 18th St. Kansas City, Mo. 

FILM MEN'S HEADQUARTERS 

Sandwiches, Cigars, Candy, 

Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 



New York. — Warner Bros, are making 
big preparations to have Ernst Lubitsch 
make a great American spectacle on a 
gigantic scale, according to H. M. War- 
ner, who stated this week that the pro- 
posed production would be the most elab- 
orate ever made in America, and that the 
director is planning to dwarf all his pre- 
vious efforts not excepting "Passion." 

For that reason, Mr. Warner stated, 
they were not going to be in a hurry 
about it, but would probably have the 
production ready to release on next sea- 
son's program. 



'The Fighting Stranger", 
Carey's First for Pathe 



Harry Carey's first feature western to 
be released by Pathe, which is being 
produced by Charles R. Rogers from the 
story "Buck Up", by Basil Dickey and 
Harry Haven, has been titled "The Fight- 
ing Stranger". 

The supporting cast includes Harriett 
Hammond, leading lady, Ruth King, 
James Farley, Stanton Heck, Bert Wood- 
ruff, Raymond Nye and Joseph Girard. 

SUPPLY BUSINESS GOOD. 

"We have enjoyed the best demand for 
general lines of theatre supplies this sea- 
son than in many years," C. H. Badger, 
of the Stebbins Picture Supply Company, 
declared this week. Badger believes that 
exhibitors are learning the importance of 
keeping equipment in first class condition 
all the time. 



THREE MIDWEST RUNS INST. JOE. 

E. C. Rhoden, manager of Midwest 
Film Distributors, has announced three 
week runs for his pictures in the Or- 
pheum Theatre, St. Joseph. "Souls for 
Sables" will open at this house next week, 
and will be followed by "The Overland 
Limited" and "The Crackerjack." 



A Big Tie-up for the 
MacFadden Productions 



A complete advertising and publicity 
tie-up with the MacFadden group of pub- 
lications has been assured on the eight 
new _ MacFadden pictures which will be 
distributed in this territory by Enterprise 
Distributing Corporation, Bob Withers, 
manager, declared this week. This means 
that publicity on this new group will be 
carried in magazines reaching 16,340,000 
readers, he said. 

The plan is to publish in the MacFad- 
den publications novelettes, serial stories 
and actual scenes from the productions, 
thereby building up a tremendous interest 
in the product. 

The titles of the new MacFadden group 
which is to be released shortly are : 
"Rogues Riches," "The Wrongdoers," 
"Broken Homes,' "The Danger Line." 
"Bad Habits," "The Harem Girl," "False 
Pride," and "Wives at Auction." 

The casts include Lionel Barrymore, 
Anne Cornwall, Edith Roberts, Malcolm 
McGregor, Owen Moore, Constance Ben- 
nett, Jack Mulhall, Lila Lee, Niles Welsh 
and others. 



Page Fifteen 

Rock Finds Big Demand 
for Clean Comedies 



A greater demand for entertaining 
short film subjects exists today than ever 
before in the history of the motion pic- 
ture business. Exhibitors throughout the 
country are clamoring for wholesome 
two-reel comedies that can be featured 
on their programs but at the same time 
there is no demand for ordinary "fillers." 

This is the contention of joe Rock, 
producer of Standard and Blue Ribbon 
comedies, who but recently completed a 
survey of the short subject market. 

Rock recently mailed a questionaire on 
the subject of comedy films to 500 lead- 
ing exhibitors in this country and he 
bases his conclusions on the replies he 
received from this campaign. 



"DO CLOTHES MAKE THE WOMAN" 
F. B. O. WITH MRS. VALENTINO. 

"Do Clothes Make the Woman?" has 
been selected as the title of the picture 
which F. B. O. will produce in the East, 
starring Mrs. Rudolph Valentino, profes- 
sionally known as Natacha Rambova. 
Give Brook will play opposite. Harry 
O. Hoyt will direct the production, a very 
sumptiously mounted society drama. 



"SOME PUMPKINS," NOVEMBER is. 

E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., has announced 
November 15 as the date of release for 
the latest Charles Ray picture, "Some 
Pumpkins." A print of the picture, which 
was screened for Stanley Chambers of 
the Miller Interests, Wichita, recently, 
was proclaimed to be the best Ray has 
yet done. The new vehicle presents Ray 
in rustic comedy, the type of role which 
has won him his large following. It was 
directed by Jerome Storm, who directed 
Ray in his first pictures made for Ince 
several years ago. 



NEW M.-G.-M. FILM, "BRIGHT 
LIGHTS," COMING NEXT MONTH. 

"Bright Lights" is the final choice of 
title under which the Ro"bert Z. Leonard 
production featuring Pauline Starke and 
Charles Ray, known under the working 
title of "A Little Bit of Broadway", will 
reach the screen. This elaborate Metro- 
Goldwyn-Mayer feature, based on a story 
by Richard Connell and adapted to the 
screen by Jessie Burns and Lew Lipton, 
has Lilyan Tashman in a prominent role. 

"Bright Lights" is scheduled for re- 
lease in December. 



Norman Kerry, Universal star, has 
been signed by the Metro-Goldwyn- 
Mayer studios to play the leading role in 
"The Barrier", a Rex Beach story, the 
screen adaptation of which will be di- 
rected by George Hill. This film will go 
into production late this month. 



4<pcp. 




Page Sixteen 



THE REEL JOURNAL 




November 14, 1925 



EXPLOITATION 

IDEAS ^HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



A Western Union Tie-Up 
Here for "Seven Keys" 



One of the most effective exploitation 
tie-ups on record in the annals of Kansas 
City showmanship has been completed in 
the arrangements made by Earl Cunning- 
ham of Paramount with the Western 
Union Telegraph Company. 

The tie-up was made in conjunction 
with the Paramount picture, "Seven Keys 
to Baldpate" and was the first co-opera- 
tion ever obtained from the telegraph 
company of this nature. 

The local Paramount exchange supplied 
the telegraph company with 20,000 heralds, 
announcing the showing of the picture at 
the Newman. These were inserted in all 
local messages delivered by the Western 
Union in Kansas City. 



MYSTIC PUZZLE USED AT MEM- 
PHIS TO EXPLOIT "THE MYSTIC." 

A large sign was recently hung on the 
front of Loew's State Theatre in Mem- 
phis, Tenn., 4 feet by 6 and reading: 
"Free Tickets to see The Mystic' to the 
first 50 persons who correctly solve 'The 
Mystic Puzzle'": 

(1) (3) 

(2) (2) 

(3) (1) 
"Rules: Connect (1) with (1), (2) with 

(2) and (3) with (3) without a line in- 
tersecting. Answers must be written and 
in the 'box office of Loew's State not 
later than 9 o.m. Saturday. Winners 
will be posted on this board on Sunday." 
This contest, instigated by W. G. Bishop, 
Metro-Goldwyn exploiteer, proved popu- 
lar beyond expectation and exploited the 
picture far and wide. 

The lobby display featured oil paint- 
ings and specially prepared cards bear- 
ing stills. Window displays, heralds, a 
trailer and an active press campaign 1 
helped exploit the picture also. 



"BLACK CYCLONE" TOPS RADIO 
ATTRACTIONS IN ST. LOUIS. 

That the radio has no terrors for Loew's 
State Theatre in St. Louis, is proved by 
the recent holding of a radio week show 
during which full page ads were carried 
in the St. Louis Star with "Black Cy- , 
clone", the Pathe picture with Rex, fea- 
tured in the display. 

This unusual picture produced by Hal 
Roach with the famous equine star was 
the headline attraction billed over one 
of the most popular "name" jazz bands 
and other entertainers. 

The page ads were bordered with up- 
rights of a radio broadcasting station with 
an aerial across the top of the page. A 
cut and display of Rex from the Pathe 
press book dominated the copy being 



THE GOVERNOR WAS SHELLED, 
BUT EVIDENTLY, HE 'PASSED'. 

George Gam-brill, Paramount ex- 
ploiteer, shot a 3H-inch shell at Gov- 
ernor Samuel Baker to call his atten- 
tion to the fact that "The Pony Ex- 
press" was being shown at the Gem 
Theatre, Jefferson City, Mo. 

The shell didn't wreck the Gov- 
ernor's mansion or do any other dam- 
age to Capitol Hill, for George had 
carefully extracted all the powder be- 
fore launching the shell in the general 
direction of the Governor's residence. 

This unique invitation to view the 
picture was suitably engraved by the 
Hess & Culbertson Jewelry Company. 
St. Louis. The engraving read : "Pass 
Governor Baker and party to sec the 
Pony Express at Gem Theatre." 

In the letter accompanying the 
shell Gambrill wrote: "These brave 
boys and swift horses would have de- 
livered this invitation to you in the 
days of 'The Pony Express' ". 

The shell was displayed in the win- 
dow of the jewelry company for four 
days prior to being dispatched to His 
Excellency. 



placed in the upper part of the page, four 
columns wide. 

Broadcasting from the stage was a 
feature of the entertainment but the Rex 
screen feature held popularity honors. 
Exploitation tie-ups were made with local 
radio dealers and "Black Cyclone" win- 
dow cards and display commands con- 
spicuous spots in the radio shops. 



A FALL FUR STYLE REVUE FOR 
"SLAVE OF FASHION" HERE. 

"Fall Fur Fashion Week" was recently 
celebrated at the Newman Theatre in 
Kansas City, Mo., in connection with the 
showing of "A Slave of Fashion", starring 
Norma Shearer. Thirty models Dartici- 
nated in this unusuallv successful feature 
of the surrounding program, and gyrated 
about the audience on a run-way built 
around the semi-circular orchestra pit. 
Snots from the nroiertion room and from 
the balcony illuminated the models. Janet 
Adler's Girls' Band, playing on the stage, 
supplemented the regular orchestra in the 
pit. W. G. Bishop. Metro-Goldwyn ex- 
nloiteer, staged tin's effective prologue 
in collaboration with Manager Bruce 
Fowler of the Newman. 

A window display of fur models was 
contributed by Harzfeld's. and a vigorous 
press campaign helped exploit the show- 
ing also. The town was well posted with 
24-shects, 6-sheets and 1-sheets, and a 
trailer was used in the theatre. There 
was a special lobby display which at- 
tracted unusual attention. 



HISTORICAL CONTEST ARRANGED 

FOR PARAMOUNT'S "PONY 

EXPRESS." 

Three theatres in the Kansas City ter- 
ritory have reported very successful tie- 
ups with their local schools in a historical 
contest bearing upon the historical points 
of "The Pony Express," a Paramount 
picture. 

The contest was arranged by the Grand 
Theatre, Topeka ; the Strand Theatre, 
Emporia, and the Grand Theatre, Mo- 
berly, Mo. Much space was given the 
contests by the newspapers in those cities. 
The questions, eleven in number, were 
given by Earl Cunningham, local Para- 
mount exploiteer who arranged with the 
newspapers for the contest. 

The prizes ranged from $25 to $10 and 
from 4 months passes to three tickets, 
good at the respective theatres. 



THE BIG "LITTLE FELLOWS." 

The development of short-subject 
films during the past few years is one 
of the outstanding features of the in- 
dustry. 

Starting with the news pictures — a 
sensational innovation at the time — 
the production of interesting "little 
fellows" has increased until today it 
forms an important part of the busi- 
ness of picture-making. 

But what is more important, the ex- 
cellence of the product has also grown 
until it has reached such a high point 
that very often the short reels are the 
cream of the program. Many a fea- 
ture film suffers by comparison. 

The news reels today are as staple a 
portion of our film diet as bread is on 
our tables. Two-reel comedies have 
shed their youthful slapsticks and are 
now delving into the works of famous 
authors for their material. Cartoons 
are proving to have splendid enter- 
tainment value. Science, art, music 
and exploration are contributing their 
fascination to the screen. 

The world at large is the short sub- 
ject's oyster. — The Morning Telegraph, 
New York. 




November 14, 1925 



THE REEL JOURNAL 



Page Seventeen 




LOUIS 

FILM MARKET 



New Theatre Circuit 

Looms in St. Louis 



Eastern Men Said to Represent Large 
Producer in Negotiation. 



St. Louis is to have another large chain 
of neighborhood houses to work in con- 
junction with a first run picture palace 
according to gossip along Picture Row. 

During the week two gentlemen from 
the East arrived in town to study the 
local motion picture exhibition situation. 
One is a financier and the other a builder. 
They let it be known the interests they 
represent stand ready to buy or build 
twenty-five or thirty-five theatres in St. 
Louis and vicinity. 

The exact identity of the interests they 
represent has not been revealed. Gossip 
has it, however, they are the advani e 
men for a very prominent producer and 
distributor of motion pictures who lias 
not a desirable first-run outlet in St. 
Louis. 

It is known that the visitors inspected 
a number of the more prominent inde- 
pendently operated neighborhood houses 
of the city. Whether negotiations have 
been opened looking to the purchase of 
any of them has not been disclosed. 

Men in the know say that St. Louis 
will be the center of some gigantic moves 
on the film chess board during the next 
six months. Apparently the forces are 
being organized for a real life-or-death 
struggle. 



CHANGE IN OWNERSHIP PROBLEM 
PROBED BY ST. L. FILM BOARD. 

The St. Louis Film Board of Trade 
has appointed a special committee to 
study problems presented by the frequent 
sales and resales of motion picture houses 
in this territory. 

It is suspected that some of these trans- 
fers are "dummy sales" intended pri- 
marily to void contracts for motion pic- 
tures. Exchange men generally take the 
position that all contracts for film should 
be assumed by the purchasers of motion 
picture theatres. 

In some instances the purchase of a 
theatre depended on the ability of the 
new owner to avoid film contracts. 



Arthur La Plant, Producers Distribut- 
ing Corporation manager, visited Spring- 
field, Jacksonville and Quincy during the 
week. 



The sales staff of the local office of 
Associated Exhibitors is now composed 
of: Roy Dickson, manager; Conley Hick- 
man, Morris Aaron and L. E. Talley, 
salesmen. The year has been the big- 
gest in the history of the local office. 



W. A. Scully, Former 
"Eli" Grid Star, 
Heads M. G. M. 



W. A. Scully has been appointed resi- 
dent manager for Metro-Goldwyn Dis- 
tributing Corporation, St. Louis, during 
the absence of Chas. Werner, who has 
been given an extended vacation on ac- 
count of ill health. 

"Bill" Scully was formerly resident 
manager for Metro-Goldwyn at New 
Haven, having been connected with Metro 
and Metro-Goldwyn for the past seven 
years. Prior to that time he was with 
Famous Plavers-Lasky. 




W. A. SCULLY 

This genial Irishman comes of a family 
whose heart and soul are in the motion 
picture business. He has several broth- 
ers connected with the producing and dis- 
tributing end of the business, and after 
his graduation from Yale immediately 
followed in the footsteps of his brothers. 
While at Old Eli, "Bill" carried the pig- 
skin full many a yard on the gridiron as 
be hit the line of the enemy for smash- 
ing gains. Records at Yale show "Bill" 
Scully to be one of the best full-backs to 
fight for that great institution. 

Bringing into his business dealings that 
sense of fair-play and sportsmanship 
gained on the gridiron and in other forms 
of athletics, Mr. Scully has gained the 
admiration, respect and friendship of all 
who have come in contact with him. It 
will be a hard matter for any man to 
take the place of Charlie Werner in the 
hearts of exhibitors in the St. Louis ter- 
ritory, and Metro-Goldwyn could not 
have selected a better man to tackle the 



job. During the short time Mr. Scully 
has been in St. Louis he has made legions 
of friends and both exhibitors and 
producers are fortunate in this present 
arrangement. 

The many friends of Charlie Werner 
will be glad to know that he is rapidly 
improving and gaining strength. He is 
able to be about, and while taking no 
active part in the administration of the 
St. Louis office, makes frequent visits 
to ask about his different friends in the 
territory. 



f BE 



m— ii — il= ii — i F=i E]r=ir=i[=ir=iE] 



1 



, BRIGHT BITSW I 

El NEWSY NOTES 

|lLir=n— ii— ir=ir=ir=nr=ir=ir=ir=if=ir=nr=!H 

All of the prominent St. Louis theatres 
have gone into Charleston contests.' The 
Grand Central put on a city championship 
with the St. Louis Star, an afternoon 
daily, while the Missouri Theatre hooked 
up in a similar deal with (the St. Louis 
Times. Loew's State Theatre put on its 
contest the week of November 8 and 
the Orpheum Theatre, a vaudeville house, 
the same week. 



Milton Middleton, manager of "Naugh- 
ty, Naughty", a musical comedy which 
went on the financial rocks some time 
ago, appeared before Referee in Bank- 
ruptcy Coles November 6 to tell his trou- 
bles. His assets are six children and 
eleven grand children and no cash. He 
owes about $7,000 to costumers, property 
men, printers and others. Middleton at 
one time managed the Gayety Theater, a 
local burlesque house. 



Herbert Krause, Paramount manager, 
attended a sales conference in Chicago, 
returning November 9. 



Metro-Goldwyn Into 
New Quarters in St. L. 



The St. Louis Exchange of Metro-Gold- 
wyn Dist. Corp., has moved into new 
quarters at 3332 Olive St., removing from 
their former adjoining quarters at 3328 
Olive St. These quarters will present an 
unusually pleasing appearance, at the 
same time providing ample space for ef- 
ficiently conducting the large business of 
the St. Louis branch. The arrangement 
of the various offices will be conducive 
to rapid and efficient handling of cor- 
respondence, billing, bookkeeping, ship- 
ping and inspection, with amide and con- 
venient space provided for use by ex- 
hibitors. 

District Manager Flynn's offices will 
occupy the same building and also of- 
fices of W. G. Bishop. Publicity Repre- 
sentative for this district. 



Page Eighteen 




THE REEL JOURNAL 



BOX-OFFICE 




ENTERPRISE. 

The Fear Fighter. — Had a good house 
and audience seemed greatly pleased with 
this picture. — Nelle Beaty, Star, Carroll- 
ton, Mo. 

Enemies of Youth. — Surely a good pic- 
ture. Every theatre should run this one. 
Something in it to think about. — T. E. 
Bondurant, Doric, Ness City, Kas. 

The Average Woman. — A very nice and 
pleasing picture. — Patee Theatre, Law- 
rence, Kas. 

The Fear Fighter. — This one well liked. 
— Royal Theatre, Elgin, Kas. 
F. B. O. 

Scar Hanan, Yakima Canutt. — A dandy 
western, pleased all. — James Moffitt. Au- 
ditorium, Tampa, Kas. 

Thundering Hoofs, Fred Thomson. — 
Best Western I have had in along time. 
Pleased my patrons. — J. J. Brunner, Isis, 
Onaga, Kas. 

Stepping Lively, Richard Talmadge. — 
ick Talmadge is going over good with 
me. Pleased all of my patrons. — J. J. 
Brunner, Isis, Onaga, Kas. 

Laughing at Danger, Richard Talmadge. 
—All Talmadge pictures well liked. Plen- 
ty of good action. Have them all.— J. J. 
Brunner, Isis, Onaga, Kas. 

Thundering Hoofs, Fred Thomson. — 
Fred and Silver King are becoming very 
popular here.— H. A. Christianson, M. W. 
A. Hall, Netawaka, Kas. 

Bandit Baby, Fred Thomson.— Like the 
rest of his pictures, a good, clean western. 
Book them all.— H. A. Christianson M 
W. A. Hall, Netawaka, Kas. 

That Devil Quemado, Fred Thomson. — 
This Thomson picture pleased all of my 
patrons.— H. A. Christianson. M. W. A. 
Hall, Netawaka, Kas. 

Millionaire Cowboy, Lefty Flynn. — The 



stunts and also comedy. — K. H. Gaston, 
Electric. Gentralia, Kas. 

Smooth as Satin, Evelyn Brent. — Very 
good melodrama with plenty of interest 
and action. Pleased all my patrons. — K. 
H. Gaston, Electric, Centralia, Kas. 

O. U. West, Lefty Flynn. — A very good 
entertaining picture. Patrons like Flynn. 
— D. L. Underwood, Lyric, Strong City, 
Kas. 

Stepping Lively, Richard Talmadge. — 
An exceptionally good picture. Talmadge 
very well liked by our patrons. — D. L. 
Underwood Lyric, Strong City, Kas. 



Desert Shiek, all star — A real wonderfu 
picture. Great scenery. Pleased 100 per Theatre, Kansas City, Mo 



November 14, 1925 

MIDWEST. 
Re-Creation of Brian Kent, all-star. — VeryJ 
good feature. Not big special, however, 
and did not draw. Condition of print and 
advertising accessories good. — A. E. Lam- 
kin, Star Theatre, Stockton, Kas. 

Geared to Go, Johnny Hines. — This is' 
a good action picture. Pleased all who 
saw it. Played in bad weather. Got 
some compliments on this one. Condition:] 
of print and advertising accessories good.! 
— W. D. Bearce, Princess Theatre, Blue! 
Mound, Kas. 

Mine With the Iron Door. — This proved! 
to be a very good audience picture. _ 
Pleased everyone. Condition of print and! 
advertising accessories good. — F. W.I 
Meade, Meade Theatre, Kingman, Kas. j 

Super Speed, Johnny Hines. — An ex-; 
cellent action story much on the ordeJ 
of Fairbanks' pictures. Pleased everyone] 
Did not care much for title. Condition of 
print good. Condition of advertising ac-J 
cessories good. — K. L. Darnall AlamoJ 



cent. — D. L. Underwood. Lyric, Strong 
City. Kas. 

The Danger Line, Sessue Hayakawa. — 
A truly different type of picture. A won- 
derfully realistic naval battle. lOO'v en- 
tertainment. — D. L. Underwood. Lyric, 
Strong City, Kas. 

Silk Stocking Sal, Evelyn Brent. — 
Evelyn Brent very pleasing. Good enter- 
tainment. — James Moffitt. Auditorium, 
Tampa. Kas. 

Trigger Fingers Bob Custer. — A good 
little Western that patrons liked. — James 
Moffitt. Auditorium, Tampa, Kas. 

Life's Greatest Game, all star. — Good 
picture which did a nice business. — James 
Moffitt Auditorium. Tampa, Kas. 

POX. 

The Fighting Heart, George O'Brien. — 
A fair picture, but did not go over. No 
cast, and ladies will not come in on "fight 
pictures." — L. Brenninger, Cozy, Topeka, 
Kas. 

METRO-GOLD WYN. 
The Rag Man, Jackie Coogan. — A very 
good picture. Would have gone over 



Captain January, Baby Peggy. — Nice 
picture of sea shore, light house and otherq 
views of ocean. Keeper of light finds 
little baby washed in from wreck. Con- 
siderable comedy and pathos. Is found 
by wealthy relatives. Nothing thrilling 
hut will please lovers of children. Peggy 
is good. Condition of print O. K. Ad- 
vertising accessories O. K. — J. H. Tharp, 
Crescent Theatre, Cherokee, Kas. 

PARAMOUNT. 
A Sainted Devil, Rudolph Valentino. — I 
Best Valentino picture thus far. but he 
has lost out here. No business. — D. C. 
Kennedy, Electric, Glasgow, Mo. 

UNIVERSAL. 
The Outlaw's Daughter. — A picture 
good for Saturday. Did good business 
here. — D. C. Kennedv, Electric, Glasgow, 
Mo. 

WARNER BROS. 
Below the Line, Rin-Tin-Tin. — A good 
picture but not as strong as "Tracked in 
the Snow Country." — L. Brenninger, 
Cozy, Topeka, Kas. 



Flynn pictures are good, and "plenty of f' ne - but it rained both nights. Don't 
action and comedy. — H. A. Christianson, think Jackie is as big a drawing card as 
M. W. A. Hall, Netawaka, Kas. > n some of his other pictures. — A. J. Sex- 

American Mknners, Richard Talmadge. ton ' Sexton ' Fcmtana, Kas. 

— Dick is great. Going over like wildfire 

Pleased all.— H. A. Christianson, M. W. A 
Hall, Netawaka, Kas. 

Stepping Lively Richard Talmade. — My 
patrons like all of Talmadge's stunts. — H. 
A. Christianson, M. W. A. Hall, Netaw- 
aka, Kas. 

Laughing at Danger, Richard Talmadge. 
— This picture has plenty of comedv and 
Talmadge is well liked here.— H. A. Chris- 
tianson, M . W. A. Hall. Netawaka, Kas. 

Youth and Advenutne (series), Richard 
I ahnadge. — Give me more Talmadge pic- 
tures. All are good.— H. A. Christianson, 
M. W. A. Hall. Netawaka, Kas. 

Bandits Baby, Fred Thomson. — This 
picture like the rest of the Thomsons 
pleased all of my patrons.— K. H. Gaston, 
Electric, Centralia, Kas. 

Scar Hanan, Yakima Canutt. — Very 
good western and plenty of action. Pa- 
trons pleased. Small town patronage. — 
K. H. Gaston. Electric. Centralia, Kas. 

Stepping Lively, Richard Talmadge. — 
Dick goes over well with us. Plenty of 



Virginia Vanco will be seen again a; 
leading lady with Lupino Lane in his 
new comedy, which will be titled "The 
Fighting Dude'". 



Mail in Your Film Report Today For the Next Issue. 

THE REEL JOURNAL. 

512 Manufacturers Exchange. Kansas City, Mo. 

My opinion on pictures recently played here is as follows : 

Title 

Star Producer 

Remarks 

Title '. 

Star Producer 

Remarks 



If Every Exhibitor Does His 
Duty There Will Be No Mediocre 
Pictures. 



City 

Theatre .. 
Exhibitor 



I 
I 



November 14, 1925 



THE REEL JOURNAL 



Page Nineteen 



3E 



EE 



Two cents per word 
pnynble in advance. 
X o advertisements 
accented for less 
than 50c. 



*© 



THE CLEARING HOUSE e- 



■ JM.i.lJ.lJ.IJ.I.ri.i.lJ.lJ.lJ.l.i.l.i.lJ.IJ.IJ.IJ.I.r.l.i.l.l.l.».O.I.l.l.t.l.i.l.i.lJ.l.i. t . r . i . i .i. i . i j. i . i .i.i.i.i.i.i.i.i.i.i.i. i. i . i . i . T . i j. i j. l J. l . i . l . i . l . » . l . i . l J. I 



Sells 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles. 



Buys 



Rates for other npaces 
furnished on request. 
AVrite for detailed re- 
port of circulation 

coverage. 



= E 



REAL BARGAINS 

Two (GE) Ma;;da equipment units, 
sliuhtly used, real bargains at $145.00 
each. 

Two (1-A) model Motiograph projectors 
with arc lamp houses and motor equip- 
ment, each $-".".00. "Write stehliins Pic- 
ture Supply Co., Kansas City, Mo. Ctf 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO. 
11 14 McGEE ST., K. C, MO . Ha 7735 

B-A-R-G-A-I-jV-S! 
Onl'k action will buy bargains in the 
1 following: Two type 0B Powers project- 
ors; one Holcomb and Hoke Grand pop- 
corn machine; ten fire extinguishers; 
brass frames, all sizes; ticket chopper; 
spot light; eight on«side doors with mir- 
rors, brass foot plates and rods; twelve 
ceiling fans, direct current; plush stage 
drop and fancy drop. Complete descrip- 
tion and price upon request, only to those 
who mean business. Nugent Flynn, Globe 
Theatre, Kansas City, Mo. Ctf 



sin 

$7.1 
vol 



uaranteed: % HP., 110-voIt. 00 cycle, 
gle phase, used motors with pulley, ni 
>o each. Also brand new >4 HP., 110- 
t, Westinghouse make at $13.7." each, 
md new 1 K\V Westinghouse, 32 Volt. 
speed, light and power generators 
$48.00 each, i'5% cash balance C. O. 
We have special prices on 32 volt 
tors. We repair and rewind electric 
tors and generators, etc.. Bargains on 
[■trie fans. General Distributing Co., 
urity Storage Bldg., Duluth, Minn. 

Ctf-10-3 



1 At Liberty— A-l Organist; any make of 
organ; one pictures improvise: large li- 
brary; union. Amy Sininson, 1812 W. Jack- 
son Blvd.. Chicago. — P4t. 12-.". 



| For Sale — Kimball Orchestral Pipe Or- 
gan; two maiiucl. Must be sold at once. 

las I have sold theatre. Address A. C. In- 
gersoll, Oclwein, Iowa P2t 11-21. 



FOR SAI.F — Modern moving picture 
Theatre (valuable realty >. located in heart 
of Southern Illinois Coal Field, population 
2,500 to 3.000. no competition, I must go 

|to another climate, priced to sell quick: 
terms; write for .idler information. Box 

!V, care The Reel Journal. — Put. 11-21. 

ON SPECIAL SALE! 
| Two (0-A) Powers projectors with mo- 
tor equipment and are lamp houses, each 
S°50.00. Stehbins Picture Supply Co., 
Kansas City, Mo. Ctf 



One practically new Brinkert spotlight* 
Sn -, ."0. stehbins Picture Supply Co., Kan- 
sas City, Mo, Ctf 

VIOTIOfJR VPHS — Motor driven; com- 
plete with Cunrtlach lenses; used only two 
months. Worth to nnyo"C $275.00. our 
hanrnin price $150.00 or two for $°75.00. 
Simplex. $"75.00 each, or two for $500.00. 
Bell Howell Cotnticnsarcs. 110 volts. 00 

cycles, \. C.. S42.50. Western Feature 
Films. 730 S. "Wabash Ave., Chicago. HI. — 
Pit. 12-5. 

t FOR Stl.R 50-50 Transverfer. $300.00; 

'-■"uaranteed same as new maelilne. A. A. 
Fleetric ".T-liMicrv r'o.. 1111 Cherry St., 
K. C* Mo. — C3t, 11-28. 



THEATRE WANTED — In town of 5,000. 
Write N. Km care Reel Journal. — P3t, 

I 1 -28. 

BETTER HURRY! 

Two <D-Mndel) Motiograph projectors 

with motor equipment and arc lamp 

houses. each $205.00. Stehbins Picture 

Supply Co., Kansas City, Mo. Ctf 

"1 sed Theatre Chairs, Picture Ma- 
chines; low prices." — C. G. Deiuel, ->45 
South State, Chicago P4t, 12-5. 

"Highest Cash Prices Paid for Pic- 
ture Machines.'* — C. G. Deiuel, 843 
South State. Chicago P4t, 12-5. 



FOR SALE, 300 OPERA CHAIRS. 
Practically new, used only a few weeks. 
Will sacrifice. Stehbins Picture Supply 
Co., Kansas City, Mo. 

THEATRE BUILDING AND EQUIPMENT 
FOR SALE 
Building with 5 GOO feet of floor space, 
arranged for Hotel, Theatre and Store. 
Equipment consists of t0-A> Powers, 
Fans, Piano, Screen, Seats, etc., and pew 
1,500 watt electric plant. Located small 
town. Big territory with wonderful 
show possibilities. 1,500 to 2,000 avail- 
able patrons. Never showed to unprofit- 
able house. Other business prevents per- 
sonal attention. For quick sale $1,500.00 
cash, $1,500 your terms or trade takes 
all. Write me, I can prove to you it is 
a "Little Gold Mine". Would consider 
turning you paying insurance business. — 
W. A. Hawkins, Owner, Pollock, Mo. — 
P2t, 10-24. 

OPERATOR WANTED. 
Want operator experienced on Powers 
machines; able to overhaul them; also 
take care of janitor work and posting. 
Good pay. Good Kansas town. State all 
qualifications and salary expected in first 
letter. Address Rox M, care The Reel 
Journal. — C2t 11-21. 

SITUATION WANTED — By operator 
with 12 years experience) desire position 
out of city. Will go anywhere. Address 
Box O. The Beel Journal Pit. 

3Iotion Picture Machines and Supplies — 
We buy, sell and exchange machines, film 
.and equipment; thentre and road show 
equipment at half price; calcium gas out- 
fits and supplies; Mazda light for all ma- 
chines; machines rebuilt or parts sup- 
plied; bargain lists free; established 1892. 
National Equipment Company, 400 West 
Michigan Street Duluth, Minn. — P3t. 11-14. 



_isas.City x 

Engraving* 
ColorplateCo 

Stand Walnut - Kansas Citv 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

"on thae''js>eiyi<x 



Send your ad to The Reel 
Journal's "Clearing House" Dept. 
today. Only 2 cents a word per 
issue to reach 2,000 theatre owners 
of the Southwest! 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kanm City. Mo. Lo« Anjelei. Calif. 



CASH OR TERMS 

The New REPRODUCO 

Player Pipe Organ 

$2,150.00 

Used WURLITZER Style K. 

$5,000 when new, only 

$1,850.00 

Used SEEBURG Orchestrion 

Pipes, drum unit, piano 

$1,175.00 

Used Electric Pianos $450 and up. 
Cash or Terms 

J. W. JENKINS SONS 
MUSIC CO. 

Kansas City, Mo. 



ANYTHING 


YOU NEED 




May be secured 




Through a 




Classified 
Ad 

IN 

THE REEL 
JOU RNAL 




Read Them-- 

Use Them 



Mailing Lists 

Will help you increase Bale* 

1 Send for FREE catalog giving counts 
and prices on thousands of classified 




la. Professions, Business CoDCoroa. 

Guaranteed C <* 
dof 



Page Twenty THE REEL JOURNAL 

This One Develops 
A Tornado of Laughs 



^? 



November 14, 1925 



A crook becomes a cook 
and his conscience is 
knocked for a row 
of sauce pans 



"Seven Crooks, looting a 
house — each crook trying to 
'out-crook' the others! Burglar 
alarms, police, scarlet fever, 
seven crooked wits, trying to 
overcome their predicaments. 
Then a romance, and a suc- 
cessful manufacturer of 'burg- 
lar alarms.' But why shouldn't 
an ex-burglar make good 
alarms. In this one, he knew 
the business from the ground 
up." 

There's action for you here, 
gentlemen, and leave it to us, 
there'll be plenty of laughs. 



VPNERBROC 



"If It's A Warner Picture, 
It's A Classic" 




MARIE PREVOST 

CLIVE BROOK 

John Patrick j 
Claude Gillingwdter 
Charles Conklin 



WARNER BROS 

Classics of the Screen M«n- 



Directed by Lewis Milestone 

Scenario and adaptation, by Darryl Francis Zanuck 



ISAS CITY 



ST. LOUIS 



EL 




£ Tfte ^Film Trade* ^Paper of the Soutk?u)e>stj 



vmp^sttKSrGX?: 



DIAMONDS 

PATHE SHORT SUBJECTS 

PATHE NEWS— SEES ALL, KNOWS ALL— THE 
AUTHENTIC NEWSPAPER OF THE SCREEN 



AESOP'S FABLES 

Cartoon 

TOPICS OF THE DAY 

Witty Sayings 

PATHE REVIEW MAGAZINE 



SPORTLIGHTS 

Athletic 

ROACH COMEDIES 

One Reel 

HOLYLAND SERIES 

Educational — Historical 



TWO REEL COMEDIES 

Produced By the World's Greatest 



MACK SENNETT 

HARRY LANGDON 

ALICE DAY 

RALPH GRAVES 

MACK SENNETTS 

BILLY BEVAN 



HAL ROACH 

OUR GANG 

CHARLIE CHASE 

CLYDE COOK 

GLEN TRYON 

ROACH SPECIALS 



IF IT'S WORTH BUYING - 
IT'S WORTH ADUERTISING 

Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
J. A. Epperson. Mgr. 



St. Louis — 3310 Olive St. 
T. G. Meyers, Mgr. 



Vol. X 

No. LM 



NOVEMBER 21, 1925 

Published livery baturday by 

Hli-JiL, JUllli>AL 1'L.ll. CU. 

iUuuuUletui trr»' l'_,icJUilln;r 

tvuilBua UIJ, 11*. 



%2 
a Year [I 



Page Two THE REEL JOURNAL 



November 21, 1925 



AFTER TWO RECORD WEEKS 


= 


With the 


n 


PHANTOM 


^B 


OF THE OPERA 


IB 


The Liberty Theatre, Kansas City, Mo. 


Hi 


CONTINUES TO PACK 'EM IN 


1 


With 


m 



Ho»t GIBSON 

CAtG/UtfSttHPEDE 

Thcworlds greatest western show on 

the screen/ 



Just One of Many Real 
Box-Office Attractions 
on Universal's Program. 




ACE 

in the Kansas City 
Journal-Post says: 

LIBERTY. 

PICTURE— /The Calgary 

Stnmpede." 
STAB — Hoot Gibson. 
IONTEHTAIKMENT — Thrills 

.1 lid spills. 

REMARKS — There's noth- 
ing wrong with this pic- 
ture. 



With exclusive high- 
powered notion Noenes 
<t aged at the famous 
Calgary Stampede. 



Hoot Gibson, Universal's 
Western star, is shining 
with more brilliancy than 
usual in his latest vehicle, 
"The Calgary Stampede," 
now on view at the Lib- 
erty. 

' The Calgary Stampede" 
is not in the same range 
with the average Western 
picture. It was filmed on 
the Canadian plains in and 
around the Calgary rodeo, 
and presents an interest- 
ing and romantic story in- 
terwoven consistently with 
the spectacular feats of 
I he tournament. Many of 
the races, cowboy contests 
and broncho busting thrills 
and spills are shown as 
well as the "thundering 
hoofs" of a buffalo stam- 
pede. 



Book It Now-lt's A Winner ! 

UNIVERSAL 



November 21, 1925 



THE REEL JOURNAL 



Page Three 



The Best Are 
Still To Come! 



The early Releases in Paramount's Greater 
Forty have clicked at the box office. Never 
before in the history of filmdom has any 
group of pictures excited such universally 
favorable comment. 



You've Seen — 



"The Ten Commandments" 
"The Street of Forgotten Men" 
"The Pony Express" 
"A Son of His Father" 
"Trouble With Wives" 
"Night Life of New York" 



"The Lucky Devil" 
"Wild, Wild Susan" 
"Wild Horse Mesa" 
"Coast of Follv" 
"Not So Long Ago" 
"In the Name of Love' 



But The Best 

Are Still To Come! 



The Greater Forty continues with more big box office specials coming 
to you as part of Paramount's regular program. Glance over this list of 
pictures soon to be released — 



GLORIA SWANSON in 
"STAGE STRUCK" 

POLA NEGRI in 

"FLOWER OF THE 

NIGHT" 

ADOLPHE MENJOU in 

"THE KING ON MAIN 

STREET" 



D. W. GRIFFITH'S 
"THAT ROYLE GIRL" 

PETER B. KYNE'S 
"THE ENCHANTED 
HILL- 
JAMES OLIVER CUR- 
WOOD'S 
"THE ANCIENT HIGH- 
WAY" 



THOMAS MEIGHAN in 
"IRISH LUCK" 

BEBE DANIELS in 

"LOVERS IN QUARAN- 

TINE" 

ESTHER RALSTON in 

"THE BEST PEOPLE" 

A SYDNEY OLCOTT 

PRODUCTION, 



HERBERT BRENON'S 
PRODUCTION OF 
JAMES M. BARRIE'S 
"A KISS FOR CINDER- 
ELLA" 
WITH BETTY BRONSON 
AND TOM MOORE 



and 



THE BIG EXPLOITATION 
GEM, "THE AMERICAN 

VENUS" 
Produced in conjunction with 
the Atlantic City Bathing 
Beauty Parade. 



AND MANY OTHERS 



And Soon To Come- 



Gpa nmowt 



* Gpictures/* 



"THE VANISHING AMERICAN" and "THE 

WANDERER" 

Two Smashing Road Show Hits As Part of Paramount's Regular Program. 



Famous Players Lasky Corporation 



+«*..* ,****- 



110-112 "West 18th St. 
K ;m m.i -v City, Mi'. 



:i7^1 AVashingtoii Blvd. 
St. Louis, Mo. 




'If It's a Paramount Picture It's the Best Show In Town." 






Page Four 



THE REEL JOURNAL 



November 21, 1925 




BEN SHLYEN 

Publisher and Editor 

C. C. Tucker. Aiiv. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL. JOURNAL 

PUBLISHING CO. 
Manufacturers Exchang K 

Kansas City, Mo. 



The SHOW'S The 
Thing 



It is not a new thought that today the 
public is shopping, not only for pictures, 
but for entertainment. And entertain- 
ment, as far as the motion picture thea- 
tre owner is concerned, means not the 
feature picture alone — but THE WHOLE 
SHOW. Or, as a motion picture execu- 
tive puts it elsewhere in this issue — the 
public is seeking balanced programs 
"from soup to nuts." 

On the surface the title of this edi- 
torial refers to the pictures that form 
the theatre's program. But the word 
SHOW has a broader meaning. It means 
everything that has a part in offering an 
evening's entertainment to the great mo- 
tion picture public. 

An equipment dealer sends us this in- 
teresting information : "The greater ma- 
jority of theatres today seem to give a 
great deal of attention to every phase of 
the theatre excepting the booth. And the 
best of them ignore spending money for 
the booth, which at its best is the smallest 
expense of any of the major items used 
in the theatre. For example, we are 
equipping a theatre in Indiana, which 
will be one of the finest booth installa- 
tions in the territory, and yet the total 
amount will not equal the cost of the 
electric sign on the outside." 

We have in this department before 
stated that projection is a part of the 
picture. Good projection is essential to 
good entertainment. And it must be ac- 
knowledged that the booth is one of the 
primary and vital parts of every theatre. 

Alter all the show is the tiling. And 
no part should be overlooked in making 
the whole perfect. Proper attention to 
the booth, lobby, screen, music, etc., will 
be reflected profitably at the box-office. 



St. 



Louis Faces More Circuit Booking With 

Another 30-House Chain Projected 



Mound City Now Has 85,000 Seats in 
Chain Theatres to 33,000 in Inde- 
pendent Houses. 



The coming of a new theatre circuit 
to St. Louis, as it has been announced 
that a large producer-distributor is plan- 
ning to acquire some thirty houses, makes 
the Mound City theatre map a more 
complicated affair. For several years, St. 
Louis has been known as a chain-book- 
ing center, and this latest deal makes 
certain the fact that the independently 
owned theatre, locally, at least, is pass- 
ing. The Delmonte, Loew's State and 
Wellston are the only three large houses 
independent of chain control. 

During the past week the St. Louis 
Amusement Company has taken over the 
Ozark Theatre. Webster Groves, and will 
book through the Koplar-Skouras chain. 
Previously, this circuit had added eight 
suburban and neighborhood houses. 

A survey of the local theatre map re- 
veals these interesting figures: The ten 
leading circuits operate or control some 
85,000 seats in 61 theatres, against 33,332 
seats in 48 independently owned theatres, 
and approximately 10,000 seats in 3 dra- 
matic theatres and 3 burlesque houses. 

The figures follow (except airdomes 
and nine houses under construction or 
contemplated) : 

St. Louis Amusement Company: 21 
theatres operating 31,640 seats. 

Skouras Brothers Enterprises : 5 thea- 
tres operating 7,922 seats. 

William Goldman : 5 theatres operating 
5,511 seats. 

Embassy Amusement Company: 6 
houses operating 5,905 seats. 

Fred Wehrenberg: 3 theatres operat- 
ing 3.757 seats. 

Joe Mogler : 3 houses, 3,069 seats. 

Rex Amusement Company: 5 houses, 
4,045 seats. 

James Drake : 4 houses, 2,384 seats. 

John Karzin : 3 houses, 1,833 seats. 

Cella-Tate-Orpheum Circuit Houses: 1 
picture house, 452 seats; 3 combination 
houses, 8.483 seats. 

Independently owned houses: 48 thea- 
tres operating 35,332 seats. 

Within the next few weeks the ranks 
of the independent houses will be further 
cut, as the deals now under way con- 
template the acquisition by chains of 5 
theatres seating 3.760, four airdomes, 4.714 
seats and one projected 1,800 seats. 



Grand Theatre, Moberly, 
Burns; a Total Loss 



Moberly, Mo., Nov. 16. — The Grand 
Theatre here, one of the finest theatres 
in Central Missouri, was destroyed by 
fire early today. The cause of the fire 
is undetermined. The estimated loss was 
$150,000. The house was owned by Jack 
Truitt. 



BURFORD PLANS BIG CAMPAIGN 
FOR "KEEPER OF THE BEES." 

Roy Burford has booked F. B. O.'s big 
Gene Stratton Porter special, "The Keep- 
er of the Bees", for an early run in his 
beautiful new Burford Theatre in Arkan- 
sas City. Mr. Burford intends to put a 
big campaign behind this picture. 



Organize to Boost 

the Short Features 



Nation-wide Comedy Month to Be Ob- 
served in January. 



New York. — The Short Feature Adver- 
tisers Association with its purpose "to 
increase interest in short features on the 
part of the public, exhibitors, trade pa- 
pers, magazines and newspapers" was 
formed this week. 

Plans were furthered for a nation-wide 
comedy exploitation month to be held in 
the near future. This will be a compre- 
hensive drive to interest the public in 
short subjects and to acquaint fans with 
the importance of this part of their film- 
fare. 

The meeting at the Hofbrau recently 
was presided over by P. A. Parsons, of 
Pathe, wdio is the leader protein of the 
organization. Gordon White of Educa- 
tional is vice-chairman, and Julian Solo- 
mon of Davis Dist. Division is secretary. 
A constitution was adopted and a com- 
mittee appointed to plan the nation-wide 
exploitation campaign immediately. It 
is expected that this campaign will begin 
without delay, building up to a month 
of unprecedented interest in one and two- 
reel comedies on the part of exhibitors 
and the public. Co-operation will be 
sought from civic organizations, societies, 
newspapers and magazines all over the 
country. 

The campaign committee consists of P. 
A. Parsons, Gordon White, Julian Solo- 
mon, Nat Rothstein, of F. B. O., W. E. 
S'hallenberger of Arrow, Paul Gulick of 
Universal and W. C. Hill of Fox. Jerome 
Beatty who conducted the Greater Movie 
Season for the Hays organization, will 
consult with and advise the committee. 



LEAVENWORTH ADVERTISES F. B. 
O. GOLD BOND SPECIALS. 

A very unique and clever piece of ad- 
vertising has just been, used by Walter 
Wallace, manager of the Orpheum Thea- 
tre, Leavenworth, Kas. Mr. Wallace 
took considerable space in the Leaven- 
worth papers calling attention to the 
movie public that the Orpheum Theatre 
had booked the twelve Gold Bond Spe- 
cials released by F. B. O. this season. 
Mr. Wallace included in his advertising 
copy the titles of the pictures, the stars, 
directors, etc. Here is a theatre man- 
ager who belives in the product he buys 
and in turn sells it to the public in ad- 
vance. 




November 21, 1925 THE REEL JOURNAL Page Five 

Throw Away the 
Dictionary, Boys! 

BLOOIE goes the dictionary. 

FEWER words and more facts is what exhibitors want anyhow. 

METRO-Goldwyn-Mayer salesmen are saving their tonsils. 

THE pictures do the talking. 

WE release a new argument every week. 

AND that's been going on since we gave you Lon Chaney in "The Unholy 
Three" back in August. 

AND followed it with the most marvelous line-up of self-selling product ever 
put on spools. 

NORMA Shearer in "A Slave of Fashion," "Pretty Ladies," "Sun-Up," "The 
Mystic" speak for themselves. 

FROM coast to coast you hear "Never the Twain Shall Meet." 

"EXCHANGE of Wives," "The Tower of Lies," Ramon Novarro in "The Mid- 
shipman," Buster Keaton in "Go West." 

THEY talk in figures. 

AND now get ready for "The Merry Widow." 

IT has been talking for itself for three months on Broadway at $2 a talk. 

NO wonder there are a lot more Metro- Goldwyn-Mayer exhibitors today than 
ever before in history. 

AND more signing for The Quality Fifty-Two every day. 

IF you're wondering how long this record-breaking pace can keep up. 

LISTEN. 

IN the coming weeks we're going to release a line-up of babies that have even 
our past performance stopped. 

THE pictures talk for us. 

THAT'S whv Metro-Goldwyn-Mayer is 

The Talk 

of the Industry 

r F ORFGORV J- E. FLYNN W. A. SCULLY 

Resident Manager, District Manager, Resident Manager, 

1706 Wyandotte, St. Lou,, g^Ohv St, 
Kansas City, Mo. 



Page Six 



THE REEL JOURNAL 



November 21, 1925 



Universal Names New 

Sales Directorate 



Metzger, Kramer and Williams Succeed 
Levy, Marin and Depinet. 



New York. — A new sales directorate 
has been installed by the Universal Pic- 
tures Corporation. The new group of 
sales heads will function along lines simi- 
lar to the sales directorate established a 
year ago, the members of which recently 
resigned. 

The new sales directorate is composed 
of Earl Kramer, Lou B. Metzger and 
Ralph B. Williams, all veteran film ex- 
ecutives and well known in the indus- 
try. Kramer is the new Sales Director 
for the Eastern Division, including Can- 
ada; Metzger is the sales director for 
the Western Division, and Williams is 
the new director for the Southern Di- 
vision. These three men replace Jules 
Levy, Ned Marin and Ned E. Depinet, 
repectively. Metzger was formerly Uni- 
versal manager at Kansas City, and 
Kramer was formerly with Selznick here. 

The Sales directorate idea of film sales 
control was inaugurated a year ago by 
Universal as a new move in the co-ordi- 
nation of the selling forces of that com- 
pany. It was established as an experi- 
ment and replaced the old system of di- 
visional grouping, under which the coun- 
try was divided into six or eight groups, 
with division managers in each group, 
moving from exchange to exchange. 

Under the Universal sales directorate 
plan, the exchanges of the country are 
divided into three grand divisions, and 
the supervisors or directors of those di- 
visions have their headquarters in the 
Universal Home Office in New York. 



Orpheum, St. Joseph, 
Buys 20 From Midwest 



E. C. Rhoden, manager of Midwest 
Film Distributors, Inc., has announced 
the closing of a deal whereby the Hos- 
tettler-Reincke circuit will play 20 of the 
Midwest's pictures in their" Orpheum 
Theatre, St. Joseph, starting with "The 
Wizard of Oz." December 12. Mr. Rhoden 
closed the contract in the Omaha offices 
of the circuit last week. 



More than 60 inquiries from Parent- 
Teachers organizations have come in on 
"The Wizard of Oz," E. C. Rhoden, man- 
ager of Midwest Film Distributors, Inc., 
declared this week. In practically every 
case, these organizations have pledged to 
back up the picture when it plays in their 
towns, Rhoden said. 



SEIDER DENIES CHARGE THAT 
COHEN IS SHORN OF POWER. 

New York.— Joseph M. Seider, new 
business manager of the M.- P. T. O. A., 
has issued a statement denying the charge 
that the decision to co-operate with Mr. 
Hays was a move to divest Sydney S. 
Cohen of power. 

The statement which was directed at 
Greater Amusements, Minneapolis film 
trade paper, following a statement to that 
effect printed by that publication, de- 
clared that Mr. Cohen had personally 
urged the move. Quoting Cohen, Seider 
declared : "I will work harder for you, 
Joe, than I have worked for myself." 



HAL ROACH SIGNS THEDA BARA 
TO PLAY IN COMEDIES. 

New York. — Hal Roach announces that 
lie has signed Theda Bara. the famous 
vampire of the screen, to play in the Hal 
Roach two-reel comedies, which are play- 
ing over the Keith Circuit. According 
to the Roach announcement, Miss Bara 
starts work early in December. 

In signing Miss Bara for two-reel 
comedy work, Roach is continuing his 
recently established policy of engaging 
popular dramatic favorites for his pro- 
ductions. Among the dramatic players 
recently engaged for Roach comedies are 
Eileen Percy, Mildred Harris, Stuart 
Holmes, Walter Long, Gertrude Astor, 
George Siegman. Cesare Gravina and 
Lucien Littlefield. 



a new record, and if it's a fast moving 
comedy they want, surely it will prove 
satisfactory in large houses and small. 



Chaplin's "A Dog's Life", 
Released November 22 



"A Dog's Life", one of the four Charlie 
Chaplin comedies acquired by Pathe un- 
der its half-million-dollar contract with 
the famous comedian, will be released as 
a comedy special on November 22nd. 

In this comedy classic, Charlie has the 
same troubles that befell Old Mother 
Hubbard, for Charlie finds no bones in 
the cupboard for his dog nor himself, 
Charlie is a wandering son who tramps 
the streets looking with searching eyes 
for a "help wanted" sign. Prospects seem 
quite blue when he comes upon a sign 
in front of a brewery stating that help 
is wanted. Presto! Charlie takes his 
place in line. 



'The Man on the Box", 
a Warner Bros. Picture 



The Featured players — Syd Chaplin, 
David Butler, Alice Calhoun, Kathleen 
Calhoun. E J. Ratcliffe. Directed by 
"Chuck" Reisner. 

"The Man on the Box" gives Syd Chap- 
lin the type of vehicle which won for 
"Charley's Aunt" the distinction of being 
one of the highest ranking photoplays of 
the year. 

This one has intrigue aplenty, comedy 
in nearly every scene, a whole bag of 
tricks in thrilling action, suspense that 
seems to lurk in the corner of every 
setting, a very pretty romance, and the 
type of ending that makes 'em swell up 
with pride or something like "get-Rich- 
Quick Wallingfords" and aspire to bet- 
ter things. Going back again to the fast 
moving qualifications of this latest, if 
they see this one like I did, they're going 
to keep guessing what this master clown 
is going to squirm out of next. 

In fact, if any criticism were directed 
at the picture, I suspect that it would be 
voiced at the fact that the star "clowns" 
too much. However, every man can sure- 
ly be excused for persistent qualities in 
doing his business well, and clowning is 
Syd Chaplin's business. 

The story moves along at a good pace, 
and concerns an intrigue over the owner- 
shio of patents on a new helicopter, in 
which the hero has invested $50,000. 
From then on out, the star has to assay 
the roles of practically everything from 
maid to butler in order to protect the 
fortunes of his would-be father-in-law. 

At the Forum Theatre, Los Angeles. 
"The Man on the Box" recently hung up 



Business Policy Is Out- 
lined by M. P. T. O. A. 



Seider Makes Pledges to Industry ir 
First Official Address. 



New York. — Strict business devoid of 
politics is the policy which will guide 
Joseph M. Seider as business manager 
of the Motion Picture Theatre Owners 
of America. Members of the Associated 
Motion Picture Advertisers were the first 
in the industry to hear from Mr. Seider 
since he became the Exhibitor General. 
At their meeting at the New Hofrau on 
Thursday afternoon of this week ex- 
hibitor chieftains were the honor guests. 
Insights into the industry were also dis- 
closed by the constructive talks of R. F. 
Woodhull, president of the M. P. T. O. 
A., and Sydney S. Cohen, chairman of 
the National Directors and former presi- 
dent. 

In his address, which is the first of- 
ficial announcement by Mr, Seider in 
his capacity as business manager, Joseph 
M. Seider stated : 

"As business manager it will be our 
policy to conduct the affairs of the or- 
ganization along strictly business lines. 

"The important subject of the moment, 
contract and arbitration, is nearing ad- 
justment. Legislative problems will be 
worked out and the mass of detail neces- 
sary will be properly handled. 

"And although there naturally must re- 
sult from this undertaking a certain meas- 
ure of hope and confidence to the thea- 
tre owner, yet, he wants to know that 
he will be permitted to remain in busi- 
ness and enjoy the opportunity to carry 
on in his chosen field of endeavor. He 
wants to be sure of his future in this 
industry. 

"It is argued that the 'building of thea- 
tres cannot be stopped because the 
'wheels of progress cannot be blocked'. 

"Is it progress to overbuild and over- 
seat? Especially where the purpose is 
to eliminate the smaller competitor by 
the weight of larger financial resources. 
Is it progress to threaten a small opera- 
tor with opposition unless he purchases 
a certain product? 

"Shall it continue impossible for a 
small operator to purchase quality prod- 
uct when he has for a competitor a large 
influential purchaser. Should a theatre 
owner who has purchased for a number 
of years the product of a particular dis- 
tributor lose that particular product with- 
out opportunity with the arrival of a 
more influential purchaser? Or will the 
product be allocated so that he with 
'clean hands' may live?" 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




It's little to ask for, but it's the only 
reliable aid you can give your musicians 
to help put ihe picture over. ' 



November 21, 1925 



THE REEL JOURNAL 



Page Seven 



Dates Pour in for 

Dec. Exhibitor's Month 



That P. D. C.-Exhibitor's Month is 
going over as a gratifying success was 
indicated tin's week as booking dates con- 
tinued to pour in to the Kansas City 
Producers Office. C. A. Schultz, man- 
ager, believed that the total would reach 
2,000 bookings for the month of Decem- 
ber. Exhibitors were sending in all the 
way from four to a dozen dates. 

The move has attracted national atten- 
tion for being one of the finest demon- 
strations of good fellowship yet revealed 
within the industry. During December, 
a part of the receipts from bookings is 
to go to the M. P. T. O. of Kansas and 
Missouri, to be deposited in a fund for 
furthering exhibitor interests next year. 

Among the exhibitors who have already 
signed up for Exhibitor's Month bookings 
are : 

Kansas City, Missouri: Central, C. R. 
Gregg; Murray, Jay Means; Globe, W. 
F. Flynn ; Palace, D. Donnici; Bona- 
venture, F. W. Harvey; Maple, 
Vaughan. 

Kansas City, Kansas: Osage, 
Biechele; Pershing, Fred Meyn ; 
tier, R. G. Liggett; Rosedale, F. D. 
seeker. 

Arma, Kas., Empress, John Marquelier; 
Baxter Springs, Kas., Elite, H. B. Gar- 
ber; Burlington, Kas., Newks, J. J. New- 
com'b ; Chilhowee, Mo., Star, P. W. 
Howard; Chillicothe, Mo., Strand, Wm. 
Cuff; Eureka, Kas., Princess, L. A. Wag- 
ner; Garnett, Kas., Peoples, H, B. Doer- 
ing; Holden, Mo., Lyric, J. W. Davis; 
Joplin, Mo., Rex, G. E. Shilkett ; Law- 
rence, Kas., Pattee, C. M. Pattee ; Osa- 
watomie, Kas., Empress, W. D. Frazier ; 
Ottawa, Kas., Pastime, C. W. Goodell ; 
Rich Hill, Mo., Opera House, Booth & 
Baugham ; Springfield, Mo., Landers, 
Ensley Barbour; Florence, Kas., May- 
flower, Whitney Bros. ; Garden City. Kas., 
Garden, Conrad Gabriel; Kensington, 
Kas., Pastime, C. W. Bonnett ; Macksville, 
Kas., Campbell, G. W. Roth'rock; Medi- 
cine Lodge, Kas., Pastime, Roy Culley; 
Pratt, Kas., Kansas, C. W. Barron ; To- 
peka, Kas., Gem, Eli Ulamperl ; Topeka, 
Kas., Cozy, L. Breuninger; Wellington, 
Kas., Majestic, W. F. McDowell; Wichita, 
Kas., Wichita, Stanley Chambers. 



P. A. 

R. R. 
Gaun- 
Rick- 



MORE THEATRES BOOK NOVEL 
KRAZY KAT KARTOONS. 

Approximately 45 exhibitors in Kansas 
City have already joined the "Krazy Kat 
Klub." in which membership is limited to 
those playing Krazy Kat Kartoons, dis- 
tributed by Independent Film Corp. This 
group is proving quite a novelty and new 
dates are coming in every week, accord- 
ing to Chas. Bessenbacher, manager. 
Among the larger theatres in Kansas 
City using the Krazy Kat service are the 
Newman, Warwick, Linwood, Apollo and 
Isis, Bessenbacher said. 




jf *.»»— WM^y:' 



Distributed by 
Independent Film Corp., K. C, Mo. 



U. A.-Metro-Goldwyn 
Merger Believed Set 



It was generally believed in film cir- 
cles this week that the rumored United 
Art ists-Metro-Goldwyn-M aver merger 
would become effective within a short 
time, according to talk along Movie Row. 

From New York, advices were received 



from officials of both companies, to the 
effect that the merger would likely be 
consummated this week. Earlier in the 
week, Douglas Fairbanks, in a statement 
to the press, declared that it was likely 
that an amalgamation of the distributing 
organizations of the two companies would 
be consumated. 

The merger unites two of the oldest 
and most powerful producer-distributor 
organizations in the industry. 



None But The Master Dramatist, Himself 

could have produced 

this POWERFUL 

MELODRAMA 



CECIL B. 

De MULE'S 




J ETTA GOUDAL 
VERA REYNOLDS 
WILLIAM BOYD 
and JULIA FAYE 



tOWOftATIGH 



hfi?5tfffla\i 



cldapM by JEANIE MACPHERSON 

and Beulah Marie Dix- — 
. from thtblay by Beulah Marie Dix and 
° E.G. Sutherland 

DATES NOW AVAILABLE 

Producers Distributing Corp. 



ST. LOUIS 



KANSAS CITY 



+ 



Page Eight 



THE REEL JOURNAL 



November 21, 1925 




A. A. Renfro, Patlie Salesman, has 
been promoted to city salesman, taking 
the position vacated by Frank Cass, who 
has gone to the West Coast as special 
short subjects representative for his com- 
pany. 

* * * 

Leo Adler, traveling auditor for the 
Pathe home office, was in Kansas City 
this week looking over the books of the 
local branch. 

* * * 

Ben Reingold, Fox branch manager at 
Omaha, stayed over for a day on his way 
to attend a sales convention at Oklahoma 
City, which is to be presided over by J. 

R. Grainger, Fox sales executive. 

* * * 

"Clothes Make the Pirate," the First 
National picture in which the famous 
Leon Errol is starred as the pirate, is set 
for the Mainstreet Theatre Christmas 
Week, in its Kansas City premiere. 

* * * 

Louis Reichert, manager of Warner 
Bros., made a trip to Kansas key cities 
this week. 

* * * 

Miss Marie Berg has been employed 
by the Kansas City P. D. C. exchange 
as cashier, succeeding Mrs. Bosshard, 

who has resigned. 

* * * 

"Jim" Flinn, home office representative 
of Producers Distributing Corporation, 
was a Kansas City visitor this week. 

* * * 

R. L. MacLean, district representative 
for P. D. C, left for St Louis this week 
after a long stay at the Kansas City 

office. 

* * * 

"Charley's Aunt," or Syd Chaplin, 
seems to be still holding up. C. A. 
Schultz, local manager for the Producers, 
declared this week that every print of the 
picture was booked solid for December. 
The picture was released nearly a year 

ago. 

* * * 

If the M. P. T. O. Kansas-Missouri 
fails to reach its goal of 500 active mem- 
bers it will be no fault of C. E. "Doc" 
Cook, business manager. Scarcely had 
"Doc" returned from a "tour-de-Hup- 
mobile" over the territory, than he de- 
parted November 16 for another 10-day 
jaunt. He will visit exhibitors in South- 
ern Kansas and Western Missouri. 

* * * 

Gus Eyssell, former treasurer and house 
manager of the Newman and Royal thea- 
tres, Kansas City, will leave in a few 
days to join Frank L. Newman in Los 
Angeles in a similar capacity. Mr. New- 
man, since the sale of his Newman and 
Royal theatres to Paramount, has been 
managing three Paramount houses in Los 
Angeles. Mr. Eyssell is the third of Mr. 
Newman's former employees to join him 
on the West Coast, Milton Feld, former 
manager of the Newman and Royal, and 
It. i Forbstein, for many years director 
of the Newman orchestra, already having 



Douglas MacLean, screen star, who was 
a visitor in Kansas City this week, was 
good for a half-column "self-made" story 
when he told his experience in witness- 
ing a real battle in the recent Panama 
revolution, comparing it to his hobby of 
having the hero wander innocently into 
a scene. 

* * * 

C. F. Senning, Educational manager, 
left Thursday for a ten-day trip through 
the Kansas territory. 

* * * 

About 75 per cent of the Kansas City 
theatres have already signed for Educa- 
tional's new product, C. F. Senning, man- 
ager, announced this week. 

* * * 

Among the exhibitor visitors in the 
Kansas City film market this week were : 
A F. Perkins. Schnell Theatre, Harrison - 
ville. Mo. ; Glenn Dickinson, Lawrence, 
Kas. ; G. L. Hooper, National Theatre 
Amusement Company, Topeka ; Al Karf, 
Lyceum, St Joseph; L. Brenninger, Crys- 
tal and Cozy Theatres, Topeka; G. C. 
Craddock. Grand, Macon; Casey Rose, 
Harmon. Milan, Mo. ; Ensley Barbour, 
Joplin ; S. E. Wilhoit, Jefferson, Spring- 
field, and Mrs. Wilson, Lvric, Liberty 
Mo. 

* * * 

The First National Club gave a "Kid 
Party" at the Kansas City First National 
office Saturday night. The members 
masqueraded in mere juvenile attire, and 
it is understood Bill Warner was quite 
a sensation in his rehearsal gown cos- 
tume. About 45 members of the local 
staff and their friends and relatives at- 
tended. 

* * * 

Julius K. Johnson, prominent organist 
of the Egyptian Theatre. Hollywood, 
passed through Kansas City this week 
enroute to St. Louis, where he is booked 
for a four weeks' engagement at the 
new St. Louis Theatre. While here, he 
signed a contract with the Casa Del Ray 
Club of Los Angeles at a salary of $15,- 
000 a year, the contract being approved 
here. He formerly was an organist for 
one of Finkelstein and Ruben's big Min- 
neapolis houses. 

* * * 

Joseph Creveling has been appointed 
Kansas City representative for the Na- 
tional Screen Service. Inc., makers of 
trailers. Mr. Creveling reports that dur- 
ing the past week he has closed contracts 
for National Screen Service with the fol- 
lowing Kansas City theatres : New Cen- 
tre. Art, Pantages, Osage. Gladstone, Cen- 
tral and Strand. 

* * * 

J. E. Flynn, district manager, and E. 
M. Saunders and Sam Burger, special 
representatives from the home office of 
Metro-Goldvvyn, visited the Kansas City 
M.-G.-M. office this week. 

* * * 

Dr. A. O. Haviland. well known ex- 
hibitor of Horton, Kas., has accepted a 
position with the Kansas City Warner 
Bros. Exchange as a salesman. He will 
hit the road on his first trip this week. 



A. W. Day, office manager of Warner 
Bros., Kansas City Exchange, has inau- 
gurated a regular weekly meeting at 
which the office staff gets together to 
discuss problems of perfecting service to 
the exhibitor. The meetings will be held 
every Wednesday. Mr. Day will be in 
charge. 

* * * 

R. S. Ballantyne, new district manager 
for Pathe, was a visitor at the Kansas 
City office this week. 



HEADQUARTERS 

For Exhibitors and Film Men 

M HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephsen, 
President. 




*. 



METROPOLITAN 
PICTURES CORP. 
•^U^ presents 

Simon 



THE 



Jester 

Adapted by FRANCES MARION 

from the novel by WILLIAM J. LOCKE 



with 

EUGENE O'BRIEN 
and 

LILLIAN RICH 




PROOICERS DISTRIBUTING 
CORPORATION 



Frances Marion 



PRODUCTION 

Directed by GEORGE MELFORD 

Write For Quotations 

Producers Disf. Corp. 

!St. Louis Kansas City! 
+ , + 




W"" U%f LATEST AND GREATEST 

BOX-OFFICE MOP UP 



TO PACK THOUSANDS 
OF THEATRES 

THROUGHOUT 
THE NATION/ 





STARRING- 
THE GREAT 




RALPH LEWIS 






AND A BIG CAST 

Read What 

Prominent Exhibitors Say: 

" 'The Last Edition' is a whale of a box- 
office picture. If exhibitors can't mop up 
with this latest Johnson exploitation special 
they had better quit the business. It will 
make a fortune for thousands of exhibitors. 
Give us more like this one." 

GROEB & KNOBEL. Valentine, 
Kingsbridge, U. S., Walton, Jackson 
Heights, Manhattan Theatres, New 
York City. 

"F. B. O. has certainly lived up to its 
promise. In 'The Last Edition' they have 
given exhibitors a picture that puts F. B. 
O. on the map with the biggest in the in- 
dustry. Congratulations on 'The Last Edi- 
tion.' It should establish new high box- 
office records in every city, town, village 
and hamlet everywhere." 

J. JOSEPHSON, Mgr., Crescent The- 
atre, New York City. 



"We own and control 27 theatres in Brook- 
lyn and Long Island and we will play this 
latest Emory Johnson winner in 22 out of 
our 27 theatres. In my judgment it beats 
Johnson's Third Alarm' and you remember 
what that one did. F. B. O. is certainly 
making good." 

JACK HATTON, SMALL & STRAUS- 
BERG, Circuit Inc. Controlling 27 
theatres in Brooklyn and Long 
Island. 

"Emory Johnson's new box office Picture 
•The Last Edition' skins the hide off of 
melodramas seen in the last five years. It 
beats 'In the Name of the Law and The 
Third Alarm.' It will mop up for all ex- 
hibitors." 

R4.CHMIEL & RINZLER, Premier 
Circuit. Inc., Premier. Stone, Stadium, 
Supreme, Capital, Ambassador, Shef- 
field Theatres, Brooklyn, N. Y. 

n 12T S. Hudson. Oklahoma City. Okla. 




1 



Yovive been waiting fo 



atari 



with 




John Harro: 
Pauline Gar 01 
Gertrude As to 
Frank Butle 

Directed by JamesFloO 

Scenario arid adaptation by DrdCllGy lYlIl 



WARNER BR(K 

Classics of the Screen ^ 



him in a role like this 



W 



in Sd UlCS 

Sherman 



Your patrons have been waiting for Lowell Sherman. 
There is a Romance about him, a touch of sophisti- 
cation, a flair for subtle comedy that is unequalled. 
" Satan in Sables " casts him as the exiled Russian 
prince, wasting his gold and his youth in the play- 
places of Paris. It is gorgeously produced. It is crammed 
with poignant drama. It is Lowell Sherman at his best. 




the 

WARNER 
forty 

"The Limited Mail" 

"The Wife 

Who Wasn't Wanted" 

"His Majesty 

Bunker Bean" 

"Below the Line" 

"The Man on the Box" 

"Satan in Sables" 

"Red Hot Tires" 

"The Pleasure Buyers" 

"Seven Sinners" 

"Bobbed Hair" 

"Rose of the World" 

"The Clash of the Wolves" 

"Three Weeks in Paris" 

"Hogan's Alley" 

"Compromise" 

"Lady Windermere's Fan" 

"The Sea Beast" 

"The Fighting Edge" 

"His Jazz Bride" 

"The Golden Cocoon" 

"The Night Cry" 

"The Cave Man" 

"The Love Toy" 

"Broken Hearts 

of Hollywood" 

"Why Girls 

Go Back Home" 

"Nightie Night Nurse" 

"The Little Irish Girl" 

"The Inevitable 

Millionaires" 

"Silken Shackles" 

"The Sap" 

"Hell Bentfer Heaven" 

"The Passionate Quest" 

"The Honeymoon 

Express" 

" A Hero of the Big Snows" 

"The Social 

Highwayman" 



November 21, 1925 



THE REEL JOURNAL 



November 21, 1925 




Still, 
Please! 



Ben Lyon and Mary Astor seem 
to be setting the pace in this scene 
from the First National picture, 
"The Pace That Thrills." 






Elsie Tarr.on, Mack Sennett bath- 
ing beauty, has trimmed her bath- 
ing suit in fur. Well, it looks 
warmer, anyway. 



The puzzle here is where does the trick 
beard stop off and Ann Pennington's crown- 
ing glory start? 

Apparently, Julian Eltinge is high hatting 
the follies star in this scene from Al Chris- 
tie's feature farce, "Madame Behave," a P. 
D. C. release. 




A scene from "Siege," the Uni- 
versal picture starring Virginia 
Valli and Eugene O'Brien. 



Courtney Ryley Cooper, author of 
"The Last Frontier," -who is co-op- 
erating with Metropolitan Pictures 
Corporation on technical points of 
production for P. D. C. release. 




Scenes from "The New Champion," starring Wm. Fairbanks; "The Danger Signal," starring Jane Novak, and "When Hus- 
bands Flirt." Released in Kansas and Western Missouri by Independent Film Corporation. 



November 21, 1925 



THE REEL JOURNAL 



Page Thirteen 



Building A Balanced Program From Soup 

to Nuts 



By FRED J. McCONNELL 
Short Product Manager Universal. 



While at lunch yesterday, in glancing 
over the menu card, my companion, a 
well known film man. remarked: 

"MoConnell, you are always hopping 
us up on Short Product. The way you 
tell it, there is nothing else like it in the 
world. Take a look at this menu, and 
you will find a corking sales talk for 
Short Product," and here's what he 
pointed out in detail I'll not try to use 
his language, but will give you the gist 
of it: 

"Entertaining people is like feeding 
them. It's an appeal to the sense. A 
menu gives as an 'entree' a nice roast, a 
fowl, or a well cooked fish, but no one 
of the entree. Neither does anybody go- 
ing to a picture theatre consider they 
have gotten their entertainment out of a 
feature picture — not by any means. The 
'menu' tells you that the coffee, dessert 
and soup are very important parts of that 
meal. Many a wonderful meal is spoiled 
by poor coffee and dessert, and many a 
mediocre meal sends a person away happy 
if they have a nice dessert and tasty 
coffee. What happens at the dinner table 
happens in the theatre. 

"A knockout comedy has saved many 
a feature director's reputation, even the 
News Weekly has become in itself a 



business builder, and you should hear the 
yells at the box-office if it is left off the 
program for any reason. 

"There is no use talking, you've got to 
recognize Short Product. You can't take 
it as a matter of course, or a necessary 
evil. You've got to have Short Product 
because people demand it. If people 
didn't demand it many exhibitors wouldn't 
run it. 

"Pick your Short Product with as much 
care and intelligence as the average 
housewife selects her soup and dessert. 

"Remember, that a roast may be tough, 
but a good cup of coffee will leave 90 
per cent of the people happy and com- 
placent. 

"Remember. a program must be 
schemed to appeal to 100 per cent of the 
people. This means that it must have 
variety. It is a cinch that the feature 
picture has a varying appeal to different 
people. Therefore, for those people that 
ill. n't fall so hard for the feature you 
must give them a well handled topical 
review and a comedy with plenty of 
laughs — a novelty reel. 

"Each of these Short Subjects have in 
themselves a distinct appeal and this ap- 
peal satisfies people one way or another." 



A Big Campaign for 

MacFadden Pictures 



"The Last Edition" Wins 
Plaudits of New Nork 



Full page advertisements are to be car- 
ried in nine MacFadden publications in 
December giving publicity to the coming 
group of eight MacFadden pictures, ac- 
cording to a schedule received by Bob 
Withers, Kansas City manager of Enter- 
prise, local distributor of the product. 
The nine publications which will carry 
the advertisements, and which reach mil- 
lions of readers nationally, are: Sport- 
life, Movie Magazinew, Dream World, 
True Story, True Romances, Modern 
Marriage, True Experiences, Fighting 
Romances and True Detective Mysteries. 

In addition to this advertising, the new 
group is to be further publicized in t lie 
MaclFadden publications with serial 
stories of the titles and pictures of actual 
scenes. 



A NEW F. B. O. EXCHANGE. 

Work was started this week on the 
new two-story building which is being 
erected to house the Kansas City F. B. 
O. Exchange, which is just north of the 
Educational office on Wyandotte Street. 
An extra story is to be added to the 
building now occupied by Educational. 



tl 



f White 



"The Last Edition", Emory Johnson's 
tribute to the journalist profession, which 
F. B. O. is distributing, and which made 
its New York bow at B. S. Moss' Cameo 
Theatre, Broadway and 42nd Street, New 
York, on Sunday, November 8th, was 
given an enthusiastic reception by the 
New York newspapers. 

Louella Parsons in the New York 
American enthused : 

"I confess the composing room of a 
newspaper in a film play always thrills 
me. That is why 'The Last Edition' 
held my interest from scene one to the 
very end of the picture." 

Dorothy Herzog in the Daily Mirror 
commented : 

" 'The Last Edition' unreels a lively 'be- 
hind the scenes' newspaper romance. . . . 
snappy, vivid entertainment. . . tribute to 
the men who make newspapers is sincere 
and. . . well done." 

F. Mordaunt Hall in the New York 
Times said : 

". . . Interesting document that gives 
an unusually clear idea of the thought 
and action ' involved in bringing out a 
newspaper. The work in the different 
departments, such as in the city room, 
the composing room and the pressroom, 
are exceptionally well filmed and the 
scenes depicting the 'making over' for an 
extra edition are decidedly impressive. 
Ralph Lewis. . . gives a worthy perform- 
ance. Another impersonation that de- 
serves praise is that of Lou Payne, who 
plays the part of George Hamilton, pub- 
lisher of 'The Chronicle'." 



Somebody Wins 



$ 



10 



Watch This Column 

m 



Here is more dope on the big pic- 
ture we have been telling you 
about. 

Just received a wire from the Pro- 
ducer to the effect that no con- 
tracts will be approved for a period 
of thirty days he wants every ex- 
hibitor to have a chance to look 
at it. This is the best proof so far 
that we have a big picture. Gen- 
erally they want you to sell it for 
big money before you get a look. 

One of the bravest exhibitors is 
the fellow who pays big money for 
a picture on the strength of 
printer's ink. 

This picture is a Gotham produc- 
tion. "THE OVERLAND LIM- 
ITED", "HIS MASTER'S VOICE", 
"POLICE PATROL" and "THE 
SILENT PAL" were produced by 
Gotham. Every one of them are 
real pictures. 

After reading this you should 
know the title so just watch the 
trade papers for their reviews on 
it. 

Now, surely you can 
guess the title. Send in 
your suggestion to The 
Reel Journal today- If 
you're first to guess the 
right title you win $10- 



You May Win 



$ 



10 



—Adv. 



Page Fourteen 

Ray Schrock to Stay 

at Universal City 



THE REEL JOURNAL 

Three Famous Stories 
Into M.-G.-M. Schedule 



New York. — Word has been received 
at the Universal Home Office that Ray- 
mond L. Schrock, general manager at 
Universal City, has renewed his contract 
with Universal for one year. His resig- 
nation, handed in several weeks ago, has 
been withdrawn. 

He will have as his first assistant, 
Harry H. Zehner, who for the past sev- 
eral years has been the personal sec- 
retary and aid to Carl Laemmle, the 
Universal president. 

ELINOR FAIR SELECTED FOR LEAD 
IN "THE VOLGA BOATMAN." 

Cecil B. De Mille after searching the 
entire movie colony for a suitable femi- 
nine lead for his second personally di- 
rected production, "The Volga Boatman", 
has selected Elinor Fair after screening 
several pictures in which she recently 
appeared. 

Miss Fair is barely twenty. Now, 
through her affiliation with De Mille, it 
is freely predicted that she will undoubt- 
edly step to stardom through the same 
portal by which Gloria Swanson, Bebe 
Daniels, Leatrice Joy, Rod La Rocque, 
Thomas Meighan and others scaled the 
heights of motion picture fame. 



Three new stories have teen purchased 
by Metro-Goldwyn-Mayer for early pro- 
duction, according to C. E. Gregory, local 
manager. They are "The Strolling Saint", 
by Rafael Sabatini, "The Little Journey", 
by Rachel Crothers and "Frisco Sal", by 
Alfred A. Cohn. 

Sabatini is already well known to the 
screen through Rex Ingram's production 
for Metro-Goldwyn of "Scaramouche", 
adapted by Willis Goldbeck and featur- 
ing Ramon Novarro and Alice Terry, 
with which Sabatini won the $10,000 
Zukor prize for having authored the best 
screen production for 1924. Other novels 
by tHis popular writer have also won 
fame on the screen. 



NEW ANDY GUMP COMEDIES FOR 
BI-MONTHLY RELEASE. 

The new Andy Gump Comedies, two- 
reelers based on the famous Andy Gump 
cartoons, and produced by Sam Von 
Ronkel for Universal release, are to be 
put out every other week, Harry Taylor, 
local manager, has announced. 

The new series, which is a distinct ad- 
vance over the twelve successful two- 
reelers in the first series, is being widely 
booked and promises to be -one of the 
outstanding comedy offerings on the 
screen this fall. 

Joe Murphy, the popular vaudeville 
comedian, known as the only exact coun- 
terpart of Andy Gump, plays the leading 
roles. Fay Tincher is still seen as Min, 
and Jackie Morgan is Little Chester. 



Hollywood 

124 West 18th St. Kansas City, Mo. 
FIL M MEN'S HEADQUARTERS" 

Sandwiches, Cigars, Candy, 
Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 




"COMMON PEOPLE" NEW TITLE 
FOR "PROUD HEART." 

E. H. Goldstein, treasurer of the Uni- 
versal Pictures Corporation, announced 
vesterday that "Common People" is the 
final title of the Rudolph Schildkraut pic- 
ture now playing at the Astor Theatre, 
New York City, under the title "Proud 
Heart." "Common People" is an Edward 
Sloman production, and was adapted from 
the original story, "His People" by Isa- 
dore Bernstein. It marks the first screen 
appearance of the elder Schildkraut in 
an American film, and was received with 
extraordinary commendation both by the 
press and the public at its opening in 
New York two weeks ago. 



J. I. Schnitzer a "Daddy." 

Mr. and Mrs. J. I. Schnitzer are re- 
ceiving congratulations on the arrival 
of a baby girl who was born on Wednes- 
day. November 4th. The proud papa is 
vice-president of F. B. O. 



*- 



WuruIzir 

HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 

$5,500 

FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



November 21, 1925 

ENTERPRISE CO. NAMES TWO 
RELEASE FOR NOVERBER. 

Bob Withers, Kansas City manager for 
Enterprise, announced the release this 
week of two Anthony J. Xydias produc- 
tions, titled "In High Gear," with Ken 
McDonald, and J. B. Warner in "Behind 
Two Guns." The first is a comedy drama 
containing a number of the stunt thrills 
for which the star is famous, and the 
second is a straight Western. 



EQUIPMENT NEWS 

ORGAN SALES INCREASE AS MU- 
SICIANS HIKE WAGES. 

A substantial increase in sales for the 
first nine months of 1925 has been re- 
ported by the J. W. Jenkins Sons Music 
Company, distributors in this territory 
for the Reproduco Player Pipe organ. 
Company officials believe that condi- 
tions in many parts of the territory are 
improving, although some sections of 
Kansas have had crop reverses. They 
believe that the increasing demand for 
organ music comes as a natural sequel 
to the increasing wage demands of the 
musicians unions, and the education of 
the exhibitor to the ooint of recognition 
of the many refinements now offered 
by pipe organ manufacturers. 

Concerning the ne.w improvements in 
the Reproduco, the Jenkins Company 
is claiming the following superiorities: 
The Reproduco Player Pipe Organ is 
constructed with an organ manual im- 
mediately above the piano manual, giv- 
ing the musician the advantage of play- 
ing either the piano or pipe organ with- 
out changing his position. The blower 
operated by an electric motor is in- 
stalled in a separate "sound-proof" cabi- 
net. The Quintadena, Flute and Stop 
Diapason Pipes together with other ac- 
cessories such as Swell, Tremolo, Man- 
dolin aid coupler devices, etc., give the 
musician ample range to express in mu- 
sic every feeling from the heavy march 
to the plaintive song of the flute or 
sympathetic violin. 



,.—..—* 



CASH OR TERMS 

The New REPRODUCO 

Player Pipe Organ 

$2,150.00 

Used WURLITZER Style K. 

$5,000 when new, only 

$1,850.00 

Used SEEBURG Orchestrion 

Pipes, drum unit, piano 

$1,175.00 

Used Electric Pianos $450 and up. 
Cash or Terms 

J. W. JENKINS SONS 
MUSIC CO. 

Kansas City, Mo. 



November 21, 1925 



"Abraham Lincoln" 

Wins Photoplay 

Award. 



In the current issue of the Photo- 
play Magazine, announcement is made 
of the winner of -the Photoplay medal 
for the best motion picture for 1924 
The honor goes to Al and Ray Rockett. 
who produced the First National pic- 
ture, "Abraham Lincoln." The pic- 
ture, which had a wide run in this ter- 
ritory as well as nationally, was liked 
everywhere for its characterization of 
Lincoln, and for the presentation of 
some of the dramatic happenings in 
the statesman's career. 



THE REEL JOURNAL 

Independent Names 

6 December Releases 



Page Fifteen 



UNITED CINEMA HEAD SEES POW- 
ER IN NON-THEATRICAL FIMS. 

Albert M. Beatty, vice-president of 
United Cinema Company, Inc., New York, 
in St. Louis to visit the local exchange 
on Sarah street, predicted that in a very 
short time the non-theatrical films will 
wield a more powerful influence on the 
public than the present popular theatri- 
cal film productions. His company main- 
tains exchanges in twenty cities for the 
distribution of non-theatrical films. Its 
field includes pedagogical, scientific, in- 
dustrial and religious films. 



THREE SALESMEN TO SELL PATHE 
COMEDIES EXCLUSIVELY. 

Stanley B. Waite, 2-reel comedy sales- 
manager for Pathe, visited the Kansas 
City office of his company this week, 
and while here instructed a new sales 
force which is to sell comedies exclusive- 
ly in this territory. . The new comedy 
salesmen are Jack Auslet, J. S. Conroy 
and H. A. Gregory. 

That Pathe is fully sold on the coming 
Dopularity of the comedy and short sub- 
ect may be illustrated by the fact that 
some of the most popular feature and 
Iramatic stars in the industry have been 
iigned to support the regular Pathe 
:omedians. he pointed out. He believes 
.he comedy picture is coming more and 
nore into demand. 



The new Southampton Theatre, Lans- 
iowne and Wherry avenues, St. Louis, 
tfo., has been completed. This house 
eats 1,000 persons and cost approxi- 
mately $75,000. It was erected by the 
Southampton Investment ^and Building 
Tompany and is of concrete and steel 
onstruction. 



Lloyd Hamilton is the proud possessor 
if a real Irish shillalah brought to him 
>y his mother on her return from her 
ecent trip abroad. 




Six feature releases were announced 
this week for December by Charles Bes- 
senbacher, manager of the Independent 
Film Corporation. In addition to these, 
the company's regular release of one 
Western a week, is to be maintained, in 
addition to the regular releases on Alice, 
Krazy Kat, Regular Kid, and Felix short 
subjects. 

The releases follow : "Wasted Lives," 
Elliot Dexter and Edith Roberts; "Man 
of Iron," Lionel Barrymore ; "Who 
Cares." Dorothy Devore ; "One Glorious 
Night," Elaine Hammerstein and Al Ros- 
coe ; "Beautiful Sinner," Win. Fairbanks 
and Eva Novak, and "Shackled Light 
ning," a Western, starring Frank Mer- 
rill. 



Elite Theatre, Humboldt, 
Total Loss in Fire 



The Elite Theatre, Humboldt. Kas., was 
reported totally destroyed by fire tin's 
week. Oscar Reinert was the owner. 
Information was not available as to the 
amount of loss, or as to whether the 
owner will rebuild. 



Chambers Books "Last Edition." 

F. B. O.'s newspaper special, "(The 
Last Edition", directed by Emory John- 
son, has been booked for a run of one 
week at the Palace Theatre, Wichita, 
Kas. Ralph Lewis heads an all-star cast, 
and "The Last Edition", according to 
newspaper comments throughout the 
country, is a special production in every 
sense of the word. 



All Metro-Goldwyn salesmen were 
called in for a sales meeting this week, 
held at the Kansas City exchange. 



A REEL JOURNAL!! 
WANT AD 

"Got Me a Good Job." || 



f'i Chicago, 111. i«i 

|J The Reel Journal, 

I! Kansas City, Mo. IIj 

!..! Please insert this ad for four |'| 

{si issues. I enclose $1.64 for same. |a| 

: ; The last time I inserted a want ad j'f 

l»i in your paper, IT GOT ME A 

HI GOOD JOB. 

H Wry truly yours, 

ji| amy simpson, :: 

I'if Chicago, 111. if 



cents a 
word per 
Issue 



try it once! 



The Reel Journal's Clearing 
House Section is the South- 
west's greatest directory of 
theatre wants. 



i-i 



A New Enid, Okla., House. 

Enid, Okla. — Jack Johnson has opened 
the new- Folly Theatre here. The house 
was remodeled and new equipment in- 
stalled. A long term lease has been se- 
cured. 



ALIC 




Distributed by 
Independent Film Corp., K. C, Mo. 



King Joy Reigns 
AL CHRISTIE 



resents 







Directed by 

SCOTT 

SIDNEY 




She's a Cousin tO 
"Parleys Aunt 



"'""JULIAN 
ELTINGE 

and 

ANN 
PENNINGTON 



Write for dates, you'll 
want this sure! 



Producers 
Dist. Corp. 



KANSAS CITY 



ST. LOUIS 



Page Sixteen 



THE REEL JOURNAL 



November 21, 1925 




EXPLOITATION 

IDEAS ^sHINTS 



Edited 

A Parade and Contest 
for "The Pony Express" 



by R. C "BOB" GARY, Universal Exploiteer. 



A very interesting and successful cam- 
paign on "The Pony Express" has just 
been concluded by Earl Cunningham, 
Paramount's Kansas City exploitation 



cans, See James Cruze's latest historical 
masterpiece, 'The Pony Express', Royal 
Theatre, Week of November 2nd". 

Cunningham also conducted a three- 
hundred word essay contest in the schools, 
offering a cash prize of ten dollars for 
the best essay on the picture and four 
other prizes of theatre passes. In this 
he was able to get the active co-operation 



FASHION REVIEW AT THE APOLLO 
BOOSTS "SLAVE OF FASHION." 

The Apollo Theatre, Kansas City sub- j 
urban house, staged a fashion show this 
week in connection with the showing of 
the Metro-Goldwyn-Mbyer picture, "A 
Slave of Fashion." Eight models, win- 
ners of local beauty contests, modeled 
the ne wstyles which were 'furnished by 
Raymond's, downtown apparel store, and 
by Carlat's Booterie. As an added fea- 



representative. The campaign was put on 

at the Royal Theatre, Emporia, Kas., and of the superintendent of schools who is- ture of the strong program, Schoenberg's 

just how successful it was is better ex- sued a bulletin to all teachers asking Serenaders were engaged for the week, 

plained by a letter just received from them to acquaint their pupils with the Much community interest was worked up 



Harry McClure, managing director of the 
Royal and Strand theatres in Emporia. 
McClure's letter says in part, "The Pony 
Express is breaking house records at the 
Royal in spite of the fact that we had rain 
last night and a blizzard is raging as I 
write this letter." 

Cunningham landed in Emporia about 
two weeks ahead of the showing of the 
picture. With the assistance of McClure 
he induced one of the sororities of the 
Kansas State Teachers College to repre- 
sent characters in "The Pony Express" in 
in a parade the fraternities and sorori- 
ties of the college were staging to create 
interest in a football game. Costumes 
were procured from Wichita in a hurry 
and when the parade started, one of the 
sorority girls was mounted on a horse, 
dressed in the costume of a pony express 
rider. On each side of her horse were 
three girls dressed as Indians. They were 
followed by two girls dressed in blue 
tailor-made suits, who carried a huge 
banner which read, "Come on you Ameri- 



details of the contest. The Emporia Ga- 
zette also gave several columns of pub- 
licity to the essay contest. 

Fifteen hundred rotos were sent to as 
many teachers who were expected to at- 
tend the Teachers Convention at Em- 
poria during the showing of the picture; 
Ten thousand caps were used on as many 
milk bottles, advertising the showing of 
the picture. The Boy Scouts held a 'big 
parade, starting and ending at the theatre, 
further advertising the show. The ad- 
vance advertising campaign, was very 
generous, two or three of the ads quot- 
ing the press reports on the picture in 
other cities. 

In commenting on the campaign Cun- 
ningham said : "No matter how much 
might be said of the part I played in 
making this campaign a success, none of 
it could have been made possible without 
the wonderful co-operation of Harry Mc- 
Clure. Realizing lie had a picture de- 
serving of big exploitation, Harry stepped 
right out with the inevitable results — 
money at the box-office." 



through the fashion show. 




College girls at Emporia, Kas., assisted in exploiting 
Harry McClure's Royal Theatre. 



'The Pony Express" for 



A CHARLESTON CONTEST BLOCKS 
MARKET STREET TRAFFIC. 

Harry Greenman of Loew's State Thea- 
tre. St. Louis, blocked traffic along Mar- 
ket street on Armistice Day when he 
staged a Charleston Championship Con- 
test in front of the St. Louis City Hall. 

Ted Hoffmeister proved the best 
dancer in the list of contestants and was 
awarded a handsome silver loving cup. 
The presentation was by His Honor, Vic- 
tor J. Miller, Mayor of St. Louis. 

A couple of thousand men, women and 
children gathered to see the Charleston- 
ers go through their paces. Several star 
men and women dancers participated. 

During the week Loew's State con- 
ducted a Charleston Contest as part of 
the regular program. 



A Tie-Up With Yale Locks. 

Famous Players-Lasky have announced 
the completion of an exploitation tie-up 
with 'the Yale Towne Mfg. Co., makers 
of Yale locks, on the picture, "Seven 
Keys to Baldpate," in which Douglas Mc- 
Lean is featured in his first vehicle under 
the Paramount banner. AH exhibitors in 
the territory should get in touch at once 
with the local dealers of the Yale-Towne 
company, so that immediate plans may 
lie made for taking advantage of this 
tie-up, according to Earl Cunningham, 
district exploiteer for Famous. 



C. D. Hill, district manager for P. D. 
C of St. Louis, dropped in to pay the 
Kansas City office a visit. 



+ — ., 



IBf 



SBil 






November 21, 1925 



THE REEL JOURNAL 



Page Seventeen 



^STLOUIS 

FILM MARKET 



NEW ST. LOUIS THEATRE, 
THIRD LARGEST IN U. S., 

OPENS NOVEMBER 23 



The new St. Louis Theatre, Grand 
boulevard at Morgan street, St. Louis, 
Mo., will be opened on November 23, 
Clarence Williams, manager, has an- 
nounced officially. 

The house will be operated by the Or- 
pheum Circuit as a combination first- 
run motion picture and high class vaude- 
ville theatre. It was built by the Metro- 
politan Theatre Corporation at a cost 
of $2,000,000 and is the third largest in 
the United States, seating 4,100 persons. 

Construction has started on the St. 
Louis-Gravois Theatre at Gravois and 
Ellenwood avenues in South St. Louis. 
The project will cost approximately $1,- 
000,000 and will seat 1,850 persons. There 
will be 450 seats in the mezzanine bal- 
cony. 

This project was promoted by Reuben 
Levine of Chicago and the Gohman-Le- 
vine Construction Company, Chicago, are 
the builders. 

Fred Wehrenberg also plans to start 
construction shortly on his new house 
at Grand boulevard and .Meramec street. 
These houses will have a combination 
seating capacity of 3,500 persons. 

Arrow Pictures Corp. 
Opens St. Louis Branch 



Louie T. Rogers, General Sales Repre- 
sentative, Arrow Pictures Corp., New 
York, has opened a branch for Arrow 
Pictures for this territory at 3405 Olive 
street. On Tuesday, November 17. a 
luncheon and premier screening of "Tes- 
sie" and "The Primrose Path", 
the first two of the Golden Arrow twen- 
ty-four pictures was given at the Elks 
Club. All the prominent exhibitors of 
Southern Illinois and Southeastern Mis- 
souri were invited. 



"Jimmy" Rogers Is New 
Enterprise Manager 



Jack Underwood, popular manager 
here for Enterprise Distributing Corpora- 
tion for the past several years, left for 
Dallas, Tex., early on Saturday morning 
and announced that he would reach the 
Texas town by Monday morning or bust 
a couple of tires and spares in the at- 
tempt. 

He hoped to get to Dallas in time to 
attend the convention of the Texas ex- 
hibitors scheduled for Monday and Tues- 
day, November 16 and 17. 

He has been succeeded here by Jimmie 
Rogers, who formerly managed Enter- 
prise's office in Omaha. He has been a 
part of the Enterprise organization since 
1921, starting his career at Atlanta, Ga. 



Goldman Forms New 

Second-Run Circuit 



Formation of a new company to op- 
erate a chain of second-run motion pic- 
ture houses has been announced by Wil- 
liam Goldman owner of the Kings, Queens 
and Rivoli theatres of St. Louis, Mo. 

At the same time Goldman made public 
the closing of leases with Freund Broth- 
ers on their Woodland and Kingsland 
theatres on Gravois avenue and a large 
airdome adjoining the Woodland. These 
leases become effective on November 21. 

Goldman also stated that he will spend 
approximately $50,000 for a 1,500-seat 
airdome next to the Kingsland Theatre, 
and that he had acquired a lot on Hodia- 
mont avenue just south of Easton ave- 
nue, on which he will erect a 2,000-seat 
theatre and he also contemplates the 
immediate construction of a 1,500-seat 
house on Union boulevard near St. Louis. 
He purchased the latter site many months 
ago. 

As was revealed earlier in the year, 
Goldman has secured a lease on the 
Union Theatre property at Union boule- 
vard and Easton avenue which becomes 
effective in 1927. He also lists a half 
interest in the Congress Theatre on Olive 
street as among his assets. He is now 
negotiating for several other houses in 
St. Louis and vicinity, and stated that he 
plans to build in neighborhood centers 
in which he cannot purchase a desirable 
house. 

The name of his new corporation and 
its capitalization has not been decided. 

He stated that his acquisition of sec- 
ond run houses will not disturb his first- 
run booking arrangements with Skouras 
Brothers. 



npr=]r=][=ii— ii— ir=] t=}\=i i=][=ir=]r=jr=n 

I BRIGHT BITS Wg 
I NEWSY NOTES 

IBni—n— ir=n — n— ir=i r=ir=ir=ir — n — i r=ir=fll 

D. D. Cox has sold his Gem Theatre 
at Harvel, 111., to Jas. Mackie. 



Jefferson City, Fulton, Eldon, Tom Mc- 
Kean of F. B. O. visited and other towns 
in that vicinity during the week. 



S. W. Berry gave up his house at Har- 
risburg, Ark., on November 7 and will be 
ready for business at Ruleville, Miss., 
after November 15. 



The Waylaud, Mo., Palace, is closing 
temporarily on account of poor business. 



Robert Smith, formerly manager of the 
New Grand Central Theatre, has been 
appointed general manager for William 
Goldman's string of theatres. He has 
entered upon his new duties. 



Mrs. I. W. Rodgers was a visitor of 
the week. Her health is somewhat im- 
proved. 



Visitors from out-of-town during the 
week included: Jim Reilly, Alton, 111.; 
J. Ludwig, Benton, 111., who owns the 
Washington Theatre, Belleville, 111.; Wal- 
ter Thimmig, Duquoin, 111; Grant Mar- 
tin, Casey, 111.; Jim Gray, Rolla, Mo.; 
Joe Hewitt, Robinson, 111., and Verne 
Coffman of Mowequa, 111. 



United Artists have taken the old M.- 
G.-M. office at 3330 Olive street. They 
moved from the second floor of the 
Plaza Hotel building. 



A private screening of "The Road to 
Yesterday" was given at the New Grand 
Central the morning of Thursday, No- 
vember 12. About 500 exhibitors, critics 
and other invited guests attended. This 
is Cecil e Mille's first picture for Produc- 
ers Distributing Corporation. 



Eddie Saunders, general sales manager 
for Metro-Goldwyn-Mayer, presided at 
a general sales conference held at the 
local exchange on Sunday morning, No- 
vember 15. 



Ed. Blanton, McKittrick, Mo„ has dis- 
continued his theatre. 




Page Eighteen 



THE REEL JOURNAL 



November 21, 1925 




BOX*OFFICE 




ENTERPRISE. 

Youth for Sale. — Very good and pleas- 
ing picture. Print in good condition. — 
M. Patee, Patee Theatre. Lawrence, Kas. 

Desert Madness, Jack Perrin. — This is 
a good western. Up to standard and 
enough comedy to make a little fun for 
all. There is a place in every town for 
good clean cut westerns like this one. 
Condition of print, good. — E. E. Frazier, 
Grand Theatre, Pittsburgh, Kas. 

You Are Guilty. — A good picture, but 
poor crowd. — Nelle Beaty, Star Theatre, 
Carrollton, Mo. 

F. B. O. 
The Pace Makers, Evelyn Brent. — It is 
not often that I go out of the way to 
report on business done by a certain 
picture or pictures from a film exchange, 
but I wish to say in fairness to Film Book- 
ing Offices, that I have just finished the 
last number of "The Pace Makers" Sep- 
tember 26th and had the biggest Satur- 
day night in the six years as manager 
of the Admiral Theatre. I can hardly 
wait to start your next series, "The Ad- 
ventures of Mazie", and if the next series 
proves as good as "The Pacemakers", I 
am going to be compelled to run them in 
the summer time and use the vacant lot 
east of me to take care of the overflow. — 
W. O. Burkey, Admiral, Kansas City, Mo. 

FIRST NATIONAL. 

Mighty Lak' a Rose, Dorothy Mackaill. 
— This picture was very well received and 
receipts did well considering the weather. 
Print O. K. Advertising excellent. — Amy 
Catlttt, Cozy, Granby, Mo. 

When a Man's a Man, John Bowers. — 
Picture went over fine. Fair attendance. 
Print good. — C. E. Sherman, Haven, Kas. 

Ponjola, Anna Q. Nilsson. — Good pic- 
ture. Small attendance due to bad roads. 
Print good.— W. A. Hawkins, Pollock, 
Pollock, Mo. 

Desert Flower, Colleen Moore. — Most 
patrons well pleased with picture. Print 
good.— Harry C. Clark, Best, Portis, Kas. 

Flowing Gold, Anna Q. Nilsson. — A 
good picture. The best we have had for 
several months. Print and advertising 
good. — A. Stobaugh, Star, Sunnier, Mo. 

Abraham Lincoln. — Was one of the best 
pictures I have shown. Pleased every- 
one. It gets next to your heart if you 
are an American. Book this one and get 
your schools and churches to help you 
and you can make money. Print fair. 
Accessories good.— I. O. Hanes, Gem, 
Mirwin, Mo. 

When a Man's a Man, John Bowers. 
— This is a real picture. Biggest house 
this season. Pleased 95%. Print and ad- 
vertising good.— J. B. Cleborn, Commu- 
nity, Mt. Hope. Kas. 

What Fools Men, Lewis Stone. — An ex- 
cellent picture. Well liked by patronage. 
Business poor qn account of local free 
street celebration. Print good. Adver- 
tising 0. K.— Theo. P. Davis, Beldorf, In- 
dependence, Kas. 

Born Rich Claire Windsor. — Pleased 
90%. A good one. Have paid twice as 
much and got less. Don't be afraid to 



play it. Print and advertising good. — R. 
M. Funk, Rex, Ridgeway, Mo. 

Classified, Corinne Griffith. — The 'best 
piece of entertainment that we've shown 
for a year or two. By far the best thing 
Corinne Griffith has made and she should 
be given more of this type, and the title 
writer should be given a gold medal and 
promoted. Print good. Advertising ex- 
cellent. — H. A. McClure, Strand, Emporia, 
Kas. 

One Way Street, Ben Lyon. — Pleased 
75%. Very good entertainment. Small 
town show. Print and advertising good. — 
Ira Stonebraker, Allen Theatre, Allen, 
Kas. 

Lost World, All-Star — Certainly a 
great picture. Weather very cold and 
windy. Print very good. Advertising 
good. — T. E. Bondurant, Doris, Ness City, 
Kas. 

Jealous Husbands. — A picture that gave 
universal satisfaction. Better than ad- 
vertising calls for. Print and advertising 
good. — A. Stobaugh, Star, Sumner, Mo. 

Her Temporary Husband, Sydney Chap- 
lin. — A better picture than many of the 
so-called specials. Print and advertising 
good. — A. Stobaugh, Star, Sumner, Mo. 

Why Men Leave Home, Lewis Stone. — 
A good program picture. Good story and 
acting but not much action in picture, 
but should please. - Print good. — W. F. 
Denney, Electric, Lowry City, Mo. 

As Man Desires, Milton Sills. — One of 
the best. Step on it. Print fine. Adver- 
tising good. — S. M. White, American 
Theatre, Keytesville, Mo. 

Lord of Thundergate, Tom Moore. — 
Very good. Chink pictures are usually 
very poor but this was a knockout pleased 
100% in town of 1,300 population, located 
only 7 miles from town of 4,000 popula- 
ton. Print good. Accessories fair. — F. U. 
Williams, Cozy, Carl Junction, Mo. 

FOX. 

Sweet Marie, (two reel comedy). — This 
is one of the best comedies I have ever 
used. My first one from Fox. If the' 
rest are as good as this one, T am one 
lucky exhibitor. — Sam Minich, Electric, 
Chillicothe, Mo. 

INDEPENDENT FILM CORP. 

(In K. C. Territory.) 

Ranchers and Rascale, Leo Maloney. — 
A good picture. Film in good condition. — 
C. M. Patee, Patee, Lawrence, Kas. 

Fight for Honor, Wm. Fairbanks. — 

G I. Print excellent. — C. M. Patee, 

Patee. Lawrence, Kas. 

Dangerous Odds, Bill Cody. — Very 
good. Plenty of action. — C. M. Patee, 
Patee, Lawrence, Kas. 

Silent Sheldon, Jack Perrin. — Perrin is 
always good. Good prints on all Inde- 
pendent service.— C. M. Patee, Patee, 
Lawrence, Kas. 

Independent Comedies. — Always good, 
new and snappy. I've run one every 
week and haven't had a bad one yet.— C. 
M. Patee, Patte. Lawrence. Kas." 

The Coast Patrol, Ken McDonald.— If 
the rest are near as good, this series of 
six will make lots of money. Print good. 
— C. M. Patee, Patee Lawrence, Kas. 



Savages of the Sea. — This is a really 
special production. Cast excellent and 
acting superb. Played to a good house 
and all were pleased and asked for more 
of the same kind.— Tenth Street Theatre, 
Kansas City, Kas. 

METRO-GOLD WYN. 
Seven Chances, Buster Keaton. — The 
hero in this must get married or forfeit 
fortune. Chased by numerous women. 
A good comedy.— J. H. Tharp, Crescent, 
Cherokee, Kas. 

PARAMOUNT. 

A Son of His Father, Warner Baxter. 
— This one good enough for any theatre. 
Did a nice business. — James Moffitt, Au- 
ditorium, Tampa, Kas. 

Devil's Cargo, Wm. Collier, Jr. — A 
roughneck picture of early days in Cali- 
fornia. Fair comedy by Wallace Beery. — 
J. H. Tharp, Crescent, Cherokee, Kas. 

PRODUCERS. 

Charley's Aunt, Syd Chaplin. — 1A dandy 
good, clean comedy that draws them 
in. — James Moffitt, Auditorium, Tampa, 
Kas. 

UNIVERSAL. 

I'll Show You the Town, Reginald 
Denny. — One of the very best. I prom- 
ised them a fine entertaining picture. 
They came, saw it, and went out boosting 
it. It's there. — Sam Minich, Electric, 
Chillicothe, Mo. 

WARNER-VITAGRAPH. 
Eve's Lover, Irene Rich, Bert Lytell. — 
A nice entertaining picture and will sure- 
ly please those who see it, but Irene Rich 
seems to have lost her popularity here on 
account of the too-often deserted wife i 
theme. Willard Louis and Clara Bow I 
are in the cast and put over some good j 
comedy.— Sam Minich, Electric, Chilli- 
cothe, Mo. 

Code of the Wilderness, Cullen Landis, 
Alice Calhoun. — Just the kind of picture 
for a small town. Pleased well. A good 
live western. — Albert Mayer, Liberty, 
Westmoreland, Kas. 

Ninety and Nine, Colleen Moore. — This 
is surely a fine picture. — F. L. Marrs, 
Bone, Pineville, Mo. 

Rainbow, Alice Calhoun. — This was a 
good picture. Print good. — Clarence 
Stevens, Amusu, Archie, Mo. 

Broadway Butterfly, John Roche, Dor- 
othy Devore. — A fine picture, but hard 
for me to get them in. — L. W. Wigfield, 
Wonderland, Wheeling, Mo. 

Lighthouse by the Sea, Rin-Tin-Tin. — 
Will please about 90%. Book it. Rin- 
Tin-Tin will always draw a crowd. — L. 
W. Wigfield, Wonderland, Wheeling, Mo. 
Bobbed Hair, Marie Prevost, Kenneth 
Harlan. — I certainly enjoyed this one and 
so did my patrons. Lots of nice reports 
and compliments on the picture. It's got 
a box office title and has an appeal to 
all. Excepting "Cornered"' this is the 
best Miss Prevost has done. — Sam 
Minich, Electric, Chillicothe, Mo. 



4&cp 




November 21, 1925 



THE REEL JOURNAL 



Page Nineteen 



3 = 



EE 



Two cents per word 
payable in advance. 
IV o advertisements 
accepted for less 
than 50c. 



=© 



THE CLEARING HOUSE 

^iriMM.I.IUJ.I.I.I.U.UA..\m.UJ.I.U.T,lU^ 

£► -_ 1 1 -fc Second Hand Equipment, Seats. Projectors, ^^ 
^Oll C Screens, Pianos, Organs, Theatres and Mis- Kfly S 

^^^•♦'■•w eellaneous Articles. \J\m& w 



<& 



3= 



= E 



Rates for other spaces 
furnished on request. 
Write for detailed re- 
port of circulation 
coverage. 



3E 



REAL BARGAINS 

Two i(.i:> >lngdn equipment units, 
slightly used, real bargains at $145.00 
each. 

Two (1-A) model Motiogrnph projectors 
with arc lamp houses and motor equip- 
ment, each S-'7.".oo. AVrite Stebbins Pic- 
ture Supply Co., Kansas City, Mo. Ctf 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

B-A-R-G-A-I-N-S! 
Quick action will buy bargains in the 
following: Two type 6B Powers project- 
ors; one Holcomb and Hoke Grand pop- 
corn machine; ten fire extinguishers; 
brass frames, all sizes; ticket chopper; 
spot light; eight outside doors with mir- 
rors, brass foot plates and rods; twelve 
ceiling fans, direct current; plush stage 
drop and fancy drop. Complete descrip- 
tion and price upon request, only to those 
who mean business. Nugent Flynn, Globe 
Theatre, Kansas City, Mo. Ctf 



Guaranteed: % HP., 110-volt, GO cycle, 
single pb.-ise, used motors with pulley, n« 
*7.50 each. Also brand new Vi HP., 110- 
volt, Westinghouse make at $13.75 each. 
Brnnd new 1 KVV Westinghouse, 32 volt, 
1150 speed, light and power generators 
at $48.00 each. 25% cash, balance C. O. 
D. We have special prices on 32 volt 
motors. We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage BIdg., Duluth, Minn. 

Ctf-10-3 

At Liberty — A-l Organist; any make of 
organ; one pictures improvise: large li- 
brary; union. Amy Simpson, 1012 W. Jack- 
son Blvd., Chicago P4t, 12-5. 

For Sale — Kimball Orchestral Pipe Or- 
gan; two mantiel. Must be sold at once, 
as I have sold theatre. Address A. C. In- 
gersoll, Oelwein, Iowa. — P2t 11-21. 

FOR SALE — Modern moving picture 
Theatre (valuable realty). located in heart 
of Southern Illinois Coal Field, population 
2,500 to 3,000, no competition, I must go 
ti> nnother climate, priced to sell quick; 
terms; write for ather information. Box 
V, care The Reel Journal P2t, 11-21. 

ON SPECIAL SALE! 
Two (6-A) Powers projectors with mo- 
tor equipment and arc lamp houses, each 
$?50.00. Stebbins Picture Supply Co., 
Knnsns City, Mo. Ctf 

One practically new Brinkert spotlight, 
$02.50. Stebbins Picture Supply Co., Knn- 
sns City, Mo. Ctf 

MOTIOGRAPHS — Motor driven; com- 
plete with Gundlaeh lenses; used only two 
months. Worth to anyone $275.00. our 
bargain price $150.00 or two for $275.00. 
Simplex. $275.00 each, or two for $500.00. 
Bell Howell Conipensarcs, 110 volts. 00 

cycles, A. C„ $42.50. Western Feature 

Films. 730 S. Wabash Ave., Chicago. Ill 

P4t. 12-5. 

FOR SALE — 50-50 Transverter. $300.00; 
g-unr:mtee€l same as new mnchine. A. A. 
Electric Machinery Co., 1111 Cherry St.. 
K. C, Mo C3t, 11-28. 



THEATRE WANTED — In town of 5.000. 
Write N. K., care Reel Journal. — P3t, 
11-2S. 

BETTER HURRY! 

Two <D-Model) Motiograph projectors 
with motor equipment and arc lamp 
houses, each $265.00. Stebbins Picture 
Supply Co.. Kansas City, Mo. Ctf 

''Used Theatre Chairs, Picture Ma- 
chines; low prices.'* — C. G. Demel, ^45 
South State, Chicago. — P4t, 12-5. 

"Highest Cash Prices Paid for Pic- 
ture Machines." — C. G. Demel, 845 
South State, Chicago I'M, 12-5. 

FOR SALE, 300 OPERA CHAIRS. 
Practically new, used only a few weeks. 
Will sacrifice. Stebbins Picture Supply 
Co., Kansas City, Mo. 

OPERATOR WANTED. 
Want operator experienced on Powers 
machines) able to overhaul them; also 
take care of janitor work and posting. 
Good pay. Good Kansas town. State all 
qualifications and salary expected in first 
letter. Address Box M, care The Reel 
Journal C2t 11-21. 

FOR SALE 

Cretore No. Popcorn .Machine, motor 
driven, gas heat; has been run two years. 
In A-l condition and priced to sell. Write 
Otis Greenhaw, Canton, Knns. C4t-12-12 



FOR SALE 
Siudebaker six Portable Movie, GOV gen- 
erator and field rheostat, all attached. 
Also Semi-portable standard Motiogrnph 
Machine, 40 ft. nine, and screen; can show 
anywhere, any place. Worth six or seven 
hundred dollars; will take five hundred 
if sold at once. Write Box 413, Beverly, 
Kas., for more particulars. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kuiu City, Mo. 



340 Douglan BIdg. 
Lot Angeles, Calif. 



MOTION 


PICTURE SUPPLIES 


December 


Pre-Inventory Sale of 


I'scd Motion 


Picture Machines Then- 


tre Supplies, 


Frames, etc. 


Send 


for Bargain List. 


ERKKR 


BROS. OPTICAL CO. 


<!0S Olive St. 


S*. Louis. Mo. 




CSt — 12-1S 



_isas.Gty 

Engraving* 
ColorplateCo 

8*and Walnut - Kansas Citr 

Main4707 

Halftones Color Plates 
Zinc Etchings 



"on time'' sjfclyicel 




Heralds, 
Throw- Aways, 
Programs 

and all kinds of 
small theatre 
printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

WRITE US TODAY 

ktSSne 



tan 



19th and Wyandotte Streets 
Kansas City - Missouri 




TitKtr RfcraiRS 



^&utomaiic2icket 0& > < £ister©>r'poi'afiori 

Chemical Bidg St Louis, mo^ 



Ct>tbSuuai£rtHH3 



Page Twenty 

mm 



THE REEL JOURNAL 



m 



W*M 



«J2LaMifieq\ 



Means Opportunity, Grab It! 



Richard 



DQAthelm&M 




Worth Millions and Millions. 




LEON ERROL 



in 



"CLOTHES MAKE 
THE PIRATE" 



TREASURE! 

HELP 
YOURSELF 



November 21, 1925 




FIRST 
NATIONAL 
PICTURES 




One Spin of the 
Lucky Wheel— - 
and Again You 

Win ! ^p ^p 



COLLECT YOUR WINNINGS 

ON THESE 

FIVE PICTURES, 

GENTLEMEN. 



COLLEEN 





What a Bet! 



First National Pictures, Inc. 



Kansas City — 

1712 Wyandotte. 

Tom Byerle, Branch Manager, 



St. Louis — 

3319 Locust St. 

Harry Weiss, Branch Manager, 



JSAS CITY 



ST. LOUIS 



fi 



C~7he 



^The cfilm Trade Waper of the SoutJr^^stj 



STOPf 



Look Over This Line-Up of Sure-Fire 
Box Office Winners From Pathe ! 



Harold Lloyd Productions 

'THE FRESHMAN" 

"HOT WATER" 

"GIRL SHY" 

"WHY WORRY" 

"SAFETY LAST" 

"DR. JACK" 



Hal Roach Productions 



"BLACK CYCLONE" 
"BATTLING ORIOLES" 
"WHITE SHEEP" 
"CALL OF THE WILD" 
"KING OF WILD 
HORSES" 



REX, 
THE WILD HORSE 

GLEN TRYON 
ALL STAR CAST 

GLE1V TRYON 
ALL STAR CAST 

WALTER LONG 
JACK HULHALL 

REX, 
THE WILD HORSE 



"A DOG'S LIFE"— CHARLES CHAPLIN 

"AMUNDSEN POLAR FLIGHT" 

"KAVILINA OF THE ICE LANDS" 



"PERCY" 

CHARLES RAY 
CHARLIE MURRAY 
BARBARA BEDFORD 
BETTY BLYTHE 

"WILD WEST" 

HELEN FERGUSON 
JACK MULHALL 



"40TH DOOR" 

ALLENE RAY 
BRUCE GORDAN 



"WAY OF A MAN" 

ALLENE RAY 
HAROLD MILLER 



"DYNAMITE SMITH" 

CHARLES RAY 
BESSIE LOVE 
WALLACE BEERY 
JACQUELINE LOGAN 

"INTO THE NET" 

JACK MULHALL 
EDNA MURPHY 



Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
J. A, Epperson, Mgr. 



St. 



Louis — 3316 Olive St. 
T. G. Meyers, Mgr. 



Vol. X 
No. 25 



November 28, 1925. 

Published liivery Saturday by 
HUUt J«lll.\AL i-tli. CO. 



a Tear 



^-X 



Page Two 



THE REEL JOURNAL 



November 28, 1925 



REAS 




i- 



Ttffl 



Straight wire from Carson Dahnkcn, American Theatre, Salt Lake. Just closed week's 

run on "KEEPER OF THE BEES' 1 to biggest attendance we have had in years played 

to twenty-two thousand five hundred sixteen people. I recommend this picture to every 
exhibitor in the world as a box office attraction and real audience picture. 






s 



±3 



n&2 



"KEEPER OF THE BEES" as big as Lloyd's "FRESH MAX." Crowds stood in line 
all afternoon. From seven p. m. until we stopped selling tickets the sidewalk was 
blocked at each performance. It's a ready made box office attraction. AH you have to 
do is to let your patrons know you have it and hire more ushers. J. P. Call a, Mgr, 
Strand Theatre. 



g) 



t 



n*3 



Lee Marcus — Congratulations. "KEEPER OF THE BEES" shatters all house records 
here. S. R. O. sign up all day against such competition "Pony Express,** "California 

Straight Ahead" and "Marriage "Whirl." Weather conditions decidedly unfavorable 

snow and cold. Patrons comment picture highly. Will add prestige any theatre. Re- 
gards. — H. E. Rehfield, Royal Theatre. 



1 

J 

"5 



m4 



Thousands upon thousands of people are writinsr In to F. B. O. asking and requesting 
the showing of "The Keeper of the Bees'' in various communities, as per the following: 
ffl>mT!%.« C undersigned, would like to have you arrange to have "THE KEEPER 
o* 1HE BEES exhibited at the Strand Motion Picture Theatre, Biloxi, Miss., as men- 
tioned in your ad in MeCall's Magazine. If I had time to do so. I eonld procure a long 
list of names of everyone who wants to see this picture. Respectfully, Mrs. Jewell. 



WHY 



Gene StutftonrPtitoti 




IS PACKING THEATRES EVERYWHERE 

Here is straight from the shoulder evidence of what this great film is doing. It* 
are flooding F. B. O. from all parts of the country telling about the extraordinary pi 
power and success of "TE KEEPER OF THE BEES." 

Here is PERFORMANCE PROOF that no man can dispute and, after all, Pl< 
FORMA XCE is what ninety -nine out of ,;■ hundred exhibitors are interested in. 
your nearest F. B. O. branch today and grab "THE KEEPER OF THE BEES" 
it's red hot. 

FILM BOOKING OFFICES OF AMERICA, In; 



EMluvu* Fok i}n D>Or.r.ur ( 
ft-C E.r-o'i Gonwranon 




Snowcr Bldfi., Kansas City, Mo. 
8812 Olive Street, St. Louis, Mo. 



127 S. Hudson, Oklahoma City. 
230 Union Avenue, Memphis, Tcnu 



November 28, 1925 




THE REEL JOURNAL Page Three 

Here's the Kind of Action You've Been Waiting for 



You know you 
get value from 
Enterprise. 

Write for our I 
special proposi- 
tion on this group 
of Big Westerns. 



6 



6 



WILLIAM 'BILL' MIX 

PRODUCTIONS 

Presenting the popular western star in his 
greatest performance of stunts and thrills. 




A thrilling- scene from the Wm. (Bill) Mix production, "Reckless Ridin' Bill." 






There's A Money-Making Punch 
in These Titles: 

"Pioneers of the West" "Ranger Bill" 

"Golden Trails" "Let Him Buck" 

"Battlin' Bill" "Reckless Ridin' Bill" 

oS^ ffr f f , t . i . i . i nSEBBEfiBfi B B E EBB I B5 HBBBHE555 555 S5n55zBBBB 5 335n^ 555 1 J 5 BE5 m&w- » ■»■ * i j. t j. t .m. t . i . t .m. m. i . ? . u. i . > . i j. y .u j. i .?. i j. i ^ .m-i j^ Mt *■ j m-m ii*. t ,r. u. m-x ix ftto 

Enterprise Distributing Corp. 



115 West 18th Street 



BOB WITHERS, Mgr. 



Kansas City, Mo. 



Page Four 



THE REEL JOURNAL 



November 28, 1925 



You'll Want These Two Big Ones 




and she's a "he I" but 
what a laugh they'll 
get when they see 
"her." 



There's a Laugh in Every Scene. 
Don't You Miss It ! 



*♦ 



♦ * 



HERE'S WHAT YOU 
GET IN 

Madame Behave 

A Comedy from 

AL CHRISTIE, 

and that means the fastest, snap- 
piest mirthquake on the market. 

YOU GET 

Julian Eltinge 

one of the greatest comedians the 
American stage has ever known. 

AND JUST THINK what ANN 
PENNINGTON means to you with 
the country gone mad over Charles- 
ton contests! 

IN 

"The Road to 
Yesterday" 

YOU GET 

CECIL B. DE MILLE'S PERSONAL 
GENIUS IN ONE OF THE MOST DRA- 
MATIC VEHICLES, ACTION-CRAMMED, 
EVER THROWN ON THE SCREEN. 

FIVE NOTABLE STARS 

JOSEPH SCHILDKRAUT, J ETTA 
GOUDAL, VERA REYNOLDS, JULIA 
FAYE, WILLIAM BOYD. 

A THRILLING TRAIN WRECK, THAT 
WILL PUT THEM ON THE BACK OF 
THE SEATS— A BEAUTIFUL THEME 
OF RE-INCARNATION OF SOULS- 
SCENES OF THE GRAND CANYON 
THAT WILL SET NEW STANDARDS OF 
ARTISTIC SPLENDOR. 



CECIL B. 
DeMILLES 

wotfuction 




Adapted by 
JEANIE McPHERSON 
BEULAH MARIE DIX 



These and 36 Others on the Greater P. D. C. Program of 1925-26. 

Producers Distributing Corp. 



KANSAS CITY, C A. Schultz, Mgr., Ill W. 18th St. 



ST LOUIS. Art LaPlante, Mgr„ 3308 Lindell Blvd. 



And Don't Forget YOUR Dates for P. D. C. Exhibitor's Month in December ! 



November 28, 1925 



THE REEL JOURNAL 



Page Five 




The Proof of the 
Pudding is in the eating 



These few reports from 
exhibitors all over the nation 
prove that Paramount's 
"Greater Forty" has the box- 
office wallop ! 

And coming to you soon to complete 
the "Greater Forty," as part of the 
regular Paramount program, are these 
big pictures of known clicking power 
at the box-office. 



Gloria Swanson 

in 
"Stage Struck" 

Bebe Daniels in 
"Lovers in 
Quarantine" 

James Oliver 

Curwood's 

"The Ancient 

Highway" 



D. W. Griffith's Peter B. Kyne's Raymond Grif- 
"That Royle "The Enchanted fith in 

Hill" "He's a Prince" 



Girl* 

Adolphe Menjou 

in 

"The King On 

Main Street" 

Richard Dix in 
"Woman 
Handled" 



Thomas Meighan 

in 

"Irish Luck" 



Pola Negri, in 

"Flower of the 

Night" 

James Cruze's 
Percy Marmont "Mannequin" 
in The Liberty 

"Lord Jim" Special 

Last But Not Least 



ietty Bronsons New J Last But INot Least 

Christmas Picture, fllltl The Big Exploitation Ge 

Kiss For Cinderella" "The American Venus" 



THE GREATEST OF ALL AMERICAN PICTURES 



LEST YOU 
FORGET 



♦ » 



Coming Soon 



LEST YOU 
FORGET 



ZANE GREY'S 



The Vanishing American" 

With Richard Dix, Lois Wilson and Noah Beery 

and 



** 



The Wanderer" 



BIG SMASHING ROAD SHOW HITS AS PART 
OF THE REGULAR PARAMOUNT PROGRAM! 



. r Famous Players-Lasky 
Corporation 

J, X^ri r '%^~Jt 110-112 Wc 



Cpa ramount 



^S2b Kai 

ious JWns-Usitf Cow | 

-■-••••^ I "if it 



fest ISth St. 
City, Mo. 



V»Z\ Washington Blvd. 
St. Louis, Mo. 



s a Paramount Picture It's the Best Show in Town" •(• 



THE PO.\Y EXPRESS:. James Cruze — 
A wonderful audience picture. Got big 
crowds and delighted every class of pa- 
tron. Western historical drama that 
ranks as best of the year. Wallace Beery 
is at his best, likewise Torrence. Ricardo 
Cortez makes magnificent Western star 
and as a gun man excells Bill Hart and 
is much more pleasant to look at. You 
can bank on this one and have something 
for the bank the next day. — Ben L. Morris; 
Temple Theatre, Bellaire, O. 

GOLDEN PRINCESS. starring Betty 
Bronson and Neil Hamilton (seven reels). 
This is one of the best pictures we have 
ever run, better than most of the so- 
called specials. It has romance, action 
and comedy, and although it does not fol- 
low the story very closely, is probably 
the better for it. The character of Ge- 
williker Hay is handled by someone we 
,do not know, but hope to see more of 
him. This is a real show. Type, western. 
Played, Friday and Saturday. Good for 
Sunday. Rating. 95 per cent. Film con- 
dition, new. — Davis & Johnson, Princess, 
Hoffman, Minn. 

A SON OF HIS FATHER: Warner Bax- 
ter. — Who would have thought it? Harold 
Bell Wright knocking Zane Grey off his 
pedestal and taking his place in popu- 
larity with the fans. That's what's hap- 
pened out here in the Rockies and A 
Son of His Father" stands right close 
behind "North of 36" and "Thundering 
Herd" for attendance records. 

Gosh — a few more unexpected breaks 
like this will give me enough change to 
rush back to Hollywood to see — but wait, 
O'Hara is too doggone curious as it is. 

Grab this play, boys, put out the big 
paper, then order up a box of your Cuban 
favorites and blow rings around the sun. 
moon and stars while the money does a 
Charleston at the window. — Philip Rand, 
Rex Theatre, Salmon, Idaho. 

LOVERS IN' QUARANTINE, starring 
Bebe Daniels and Harrison Ford (seven 
reels). Here is one that sneaked up on 
us 'unheralded and unsung," but it surely 
is the goods. If they keep Bebe in this 
kind of pictures she will make a great 
star. The part fits her to a T. Let's 
have more like it. Played. Sunday and 
Monday. Good for Sunday. Rating. 90 
per cent. Film condition, new. — Davis .V 
Johnson, Princess, Hoffman. Minn. 

WILD, WILD SI SAN. LOVERS IN 
Ql AHWTINE: Bebe Daniels — Here are 
two real good comedy dramas. Both 

shows pleased my patrons. Good for 
Saturday or any other day. They will 
please them. Many good compliments 
from patrons. — A. Mitchell. Dixie Thea- 
tre, Russellville, Ky. 

WILD HORSE MESA, starring Billie Dove 
and Jack Holt (seven reels). Here is a 
very good Zane Grey picture which play- 
ed to more admissions than anything ex- 
cept COVERED WAGON, and it satisfied. 
They came from miles around. Type, 
western. Copyright, 1925. Played Mon- 
day and Tuesday. Good for Sunday. 
Rating. 90 per cent. — L. B. Wisch, Grand. 
Mohall, N. D. 

THE COAST OF FOLLY: Gloria Swan- 
son — This is very good. Not as much 
comedy in it as most of her pictures, but 
a better picture than her average the last_ 
two years. She proves very capable in" 
an entirely new character part and the 
people enjoyed the picture very much. — 
Charles Lee Hyde, Grand Theatre, Pierre, 
S. D. 

THE ANCIENT HIGHWAY: Special 
cast — This is a very good picture. If 
your crowd likes the outdoor Western 
type of picture this will classify as a 
special and stand advanced admission. — 
Charles Lee Hyde, Grand Theatre, Pierre, 
S. D. 

THE LUCKY DEVIL: Richard Dix — 
The picture went over good for me, many 
stopping to tell me how well they liked 
it. Plenty of comedy and suspense. 
Seven reels. — B. H. Brechler, Opera House, 
Fennimore, Wis. 



Page Six 




THE REEL JOURNAL 

Grand, Moberly, Mo., to 
Be Rebuilt Immediately 



TOPT m i' lJUI ' M," 

BEN SHLYEN 
Publisher and Editor 
C. C. Tucker. Adv. Mcr. 
Circulating In Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky, West. Ten- 
nessee, So. Illinois and 
3. W. Indiana. 

Every Saturday by 
REEL JOURNAL 

PUBLISHING CO. 

Manufacturers Exchange 

Kansas City. Mo. 



Jack Truitt, owner of the Grand Thea- 
tre, Moberly, Mo., which was totally de- 
stroyed by fire last week, has taken over 
the old theatre on Third Street, which 
will be operated temporarily as the "Baby 
Grand," according to J. Earl Hayes, man- 
ager, who was in Kansass City this week. 
The Grand will be rebuilt immediately, 
he said. Although architectural plans 
have not been completed, it will be one 
of the finest theatres in Central Missouri. 
Simplex projectors and Mazda equipment 
have been installed in the remodeled 
"Baby Grand," by the Yale Theatre Sup- 
ply Co. 



Exploitation 

At various times in looking through the 
Box-Office Reports department of this 
publication we have noticed two very 
extreme exhibitor reports on the same 
picture. One of them praised the pic- 
ture, declaring that big business was done, 
and the other berated it, because of poor 
business. The reports were so extremely 
different, that, for curiosity, we watched 
for other reports on this picture. The 
result of this check-up proved that the 
exhibitor, who sent in the poor report, 
did an unsatisfactory business with a 
really good production, because he failed 
to take advantage of the exploitation pos- 
sibilities that it offered. 

In other cases there has been the same 
cause for a picture's failure at some ex- 
hibitor's box-office. 

Exploitation should be the one task of 
all others that no exhibitor should over- 
look, if he desires to get the most out of 
the pictures he plays. Exploitation is not 
necessarily something that will put over 
a poor picture, though many times it 
does, but the essential to getting the most 
at the box-office from the pictures that 
afford the opportunities. 

With the many helps offered by pro- 
ducers through the press sheets they pre- 
pare and through supplementary service, 
giving the exhibitor everything to work 
with and to profit by-^the benefit of 
ideas created by the best advertising 
brains in the business — it is surprising 
that so many exhibitors let these golden 
opportunities slip by. 

Pathe has just issued a handsome press 
book on the Chaplin re-issues. It is a 
veritable gold mine of advertising ideas. 
Metro-Goldwyn has put out a dandy on 
"Go West." And in this very issue of 
THE REEL JOURNAL there is a six- 
teen-page National Tie-up Section on 
"The Live Wire", a First National re- 
lease, just chockful of stunts and ideas 
to make the exhibitor money. All these 
ideas need is someone to carry them out. 
And that's every exhibitor's job for his 
own interests. 

The instances related above are just 
an example of what the exhibitor is af- 
forded in practically every picture re- 
leased. Some pictures, of course, present 
greater opportunities than others. But, 
then, all pictures afford possibilities. 
More exploitation is necessary, which 
after all, is only doing the job of show- 
man right. And more successful pictures 
and happy box-offices will result. 



"First National Month" 
Scheduled for January 



Samuel Spring, secretary-treasurer of 
First National Pictures and Chairman of 
the Sales Cabinet, announces that Jan- 
uary will be known as First National 
Month, during which all branches will 
conduct special campaigns for the show- 
ing of First National's product. 

There will be large awards in cash 
prizes to branch managers, salesmen, 
bookers, cashiers and all other employees 
connected with the exchanges. It is also 
announced that cash awards will be made 
in the three branches securing the best 
results in billings during the eleven weeks 
period starting November 15th and end- 
ing January 30th. The entire personnel 
of all other branches reaching or exceed- 
ing the quota for this eleven weeks period 
will receive a bonus. 



"Lady Windermere's 
Fan" Called 

Lubitsch's Best 

New York. — Ernest Lubitsch, from all 
accounts, has done what he promised. In 
"Lady Windermere's Fan," the picturiza- 
tion for Warner Bros, of Oscar Wilde's 
classic, he promised to give the public 
one of the greatest works of his career. 
And from all accounts he has succeeded. 

The main Warner offices in New York 
received a telegram a few days ago in 
which Jack Warner, in charge of produc- 
tion at the West Coast Studios, said: 

" 'Lady Windermere's Fan' is by far 
the greatest thing Lubitsch ever directed 
in this country." 

In the same telegram was the informa- 
tion that the first print of the production 
would be shipped for New York this 
week. 



November 28, 1925 

P. D. C. Release Dates 
Named for '26 Group 

Production activities at the De Mille 
Metropolitan and Christie studios have 
now progressed to the point where 
Producers Distributing Corporation has 
set positive release dates for all pictures 
to be released during the current season 
which ends February 1, 1926, C. A. 
Schultz, local manager, has announced. 

During November four features will be 
released; these include Cecil De Mille's 
personally directed production, "The 
Road to Yesterday", Frances Marion's 
"Simon the Jester", Metropolitan's "The 
People vs. Nancy Preston" and "The 
Wedding Song" starring Leatrice Joy, di- 
rected by Alan Hale at the De Mille 
Studio. 

"Madam Behave," the Al. Christie 
feature will be released on December 
6th, "The Man From Red Gulch" on 
December 13th, and "Three Faces East", 
the Rupert Julian production with an all 
star cast on December 27th. 

The January releases include : "Steel 
Preferred" featuring William Boyd, Vera 
Reynolds and Charlie Murray on the 3rd. 
"Rocking Moon" with John Bowers and 
Lilyan Tashman on the 10th, "Brave- 
heart" starring Rod La Rocque on the 
17th, "Fifth Avenue" with Marguerite 
De La Motte on the 24th, and "The 
Danger Girl" the first Priscilla Dean pic- 
ture from Metropolitan will be released 
on January 31st. 



EARL THURSTEN, NEW ORGANIST 
AT THE NEWMAN HERE. 

Earl Thursten. formerly of Seattle, 
Wash., will be the new organist at the 
Newman theatre, playing the new Wur- 
litzer organ just installed. This new in- 
strument is the largest in the state and 
has the musical capacity of a 100-piece 
symphony orchestra, the Newman man- 
agement says. 

Mr. Thursten comes here direct from 
London, where he gained recognition as 
the composer of the "Midnight Follies." 
presented by the Hotel Metropole under 
the management of Sir Frances Towle. 



"One of the Bravest" 
To Be Released Soon 

E. C. Rhoden, manager of Midwest 
Film Distributors, announced this week 
the coming release of the Gotham pro- 
duction, "One of the Bravest", a fire 
story, starring Ralph Lewis. The big 
production will probably be released 
shortly after the first of the year. 

This was the picture on which the con- 
test was recently carried on in The Reel 
Journal, offering a prize of $10 for the 
first person who suggested the title. Al- 
though several suggestions were received, 
it is to be regretted that none gave the 
correct title. 

"One of the Bravest" is to be held up 
until after the first of the year because 
the producers want to allow ample time 
for preview screenings and to afford the 
exhibitors an opportunity to look it over 
before they form an opinion as to its box 
office merit," Mr. Rhoden said. "This is 
the first time I have heard of an inde- 
pendent producer doing this and it indi- 
cates that they have a picture which sure- 
ly they are convinced will go over big," 
he declared. 



Bob Gary, Universal exploiteer, con- 
ducted an exploitation campaign this week 
in Ottawa, Kas., for the Crystal Theatre, 
where " 'The Phantom of the Opera' was 
the big attraction." 




Distributed by 
Independent Film Corp., K. C, Mo. 



November 28, 1925 THE REEL JOURNAL Page Seven 

WELCOME 
TO OUR CITY 

WE are extending the hand of greeting to hundreds of new customers. 

WELCOME to our city, gentlemen. 

IT is gratifying to find so many new showmen in the ranks of Metro-Goldwyn- 
Mayer exhibitors. 

AND just as gratifying is this fact. 

OUR old accounts are with us today stronger than ever. 

STOP and think this over. 

ISN'T it natural that Metro-Goldwyn-Mayer pictures should be winning a 
wider distribution every day? 

SPREADING out into new towns and new theatres? 

WE believe that we have won over more new accounts since the opening of the 
WHY? r company. 

KHY? 

BECAUSE exhibitors are in business every week of the year. 

AND we have shown you that we can deliver every week in the year. 

THAT doesn't mean one or a couple of big pictures. 

AND a lot of junk. 

IT doesn't mean a flash at the box-office and then empty houses. 

WITH each additional Metro-Goldwyn-Mayer release, more and more exhib- 
itors are being convinced. 

THAT The Quality Fifty-Two is a guarantee of consistent product. 

THAT Metro-Goldwyn-Mayer would sooner shelve a weak sister than break 
its uninterrupted record of money-winners. 

WE'RE welcoming a lot of new friends. 

ON the strength of what we've done. 

AGAIN this year — just as we did last year. 

THE talk of the Industry! 

ASK THE MAN WHO IS PLAYING 
THE QUALITYffFIFTY-TWO 

C. E. GREGORY J. E. FLYNN W. A. SCULLY 

Resident Manager, District Manager, Resident Manager, 

1706 Wyandotte, St. Louis. 3332 Olive St., 

Kansas City, Mo. St. Louis, Mo. 



Page Eight 

Herschel Stuart Heads 
F. P. L. Presentation 



THE REEL JOURNAL 



Herschel Stuart, formerly managing- di- 
rector at the Missouri, has gone to New 
York to head the production and presen- 
tation department for Famous Players- 
Lasky Corporation. 

The acquisition of the Missouri by 
Skouras Bros, this week resulted in a 
switch of the orchestras employed by 
Skouras Brothers. 

Gene Rodemich goes into the Missouri, 
replacing Joseph Littau who has gone to 
New York to direct in a large theatre 
there. 

The Conley-Silverman . orchestra be- 
comes a permanent fixture at the Grand 
Central while Allister Wylie moves his 
players from the Pageant Theatre to the 
West End Lyric. 

Rodemich's orchestra has been in- 
creased to thirty pieces and will fill the 
pit at the Missouri at all times. His 
jazz players will maintain their identity 
by appearing on the stage from time to 
time. 

A jazz revue with thirty players, 
featuring Jane and Katherine Lee was a 
feature of the first week of the Skouras 
management at the Missouri. 



H. O. MARTIN, NEW DISTRICT 
SALES MANAGER FOR A. E. 

On his return from Chicago this week, 
E. J. Smith, general sales manager of the 
Associated Exhibitors, announced the ap- 
pointment of H. O. Martin as a special 
representative in the Middle West. 

Mr. Martin joins the Associated Ex- 
hibitors after a long and successful ca- 
reer in the film industry. He came to 
the motion picture industry from the 
legitimate. His first connection was witli 
Colonel Wm. M. Selig, in the capacity of 
selling State Rights and exploiting the 
first "Spoilers". Later he entered the 
State Right field in the territory of Mis- 
souri, Kansas, Iowa and Nebraska and 
became the lessee of the Empress and 
Willis-Wood theatres. 



DOROTHY PHILLIPS IN 

PATHE'S NEW SERIAL, 

"BAR-Q-MYSTERY." 



Dorothy Phillips, one of the most popu- 
lar emotional actresses of the screen and 
a star of many features, makes her first 
appearance in a serial as the heroine of 
"The Bar-G Mystery",, a new Pathe- 
serial now in production on the West 
Coast under the sponsorship of G. W. 
Patton, according to J. A. Epperson, local 
Pathc manager. 



J. S. Wolf, traveling auditor for P. D. 
C.^ was making a check of the books of 
the local office this week. 




EIGHTEEN PICTURES LISTED 
80% IN 1924-25 CHECK-UP. 

In the recent issues of the Motion 
Picture News Check-up, eighteen pic- 
tures were given a rating of 80% or 
better. The companies which placed 
one or more of their product in this 
classifciation follow : 

ASSOCIATED EXHIBITORS 1 

PARAMOUNT 2 

FOX 2 

FIRST NATIONAL 5 

METRO-GOLDWYN 2 

PATHE 2 

UNITED ARTISTS 3 

P. D. C 1 



Thieves Blow Bowersock 
Safe; Get $1,300; Escape 

Lawrence, Kas. — Thieves blew the safe 
of the Bowersock Theatre here early 
Sunday morning and obtained $1,300, the 
big Saturday night receipts following the 
Kansas-Missouri football game. Blood- 
hounds have failed to pick up the trail. 
The safe of the Innes-Huckman Dry 
Goods Company was also entered and 
$1,500 scooped up, on the same night. 
The theatre is owned by Glenn Dickinson. 



ALL NATURAL SCENES IN 

GOTHAM'S "PHANTOM OF 

THE FOREST". 

New York. — On the first sub-title of 
the latest Gotham Production there will 
very likely be found "settings by Mother 
Nature", as every background for the 
"The Phantom of the Forest", featuring 
"Thunder"' the Marvel Dog, is real, and 
erected without the aid of carpenters 
and scenic artists. 

A large number of scenes are laid in 
the forests of sequoia and redwood trees 
in California. 

This is the first time a motion picture 
company has had permission from the 
government to use this reservation and 
some new and interesting location's will 
be unreeled. In addition to the dog 
star, "Thunder", Betty Francisco, Eddie 
Phillips, James Mason, Irene Hunt, Frank 
Foster Davis and "White Fawn" are in 
the cast. 

The picture will be distributed in the 
Kansas City trade territory by Midwest 
Film Distributors, Inc. 



FAMOUS TO MAKE FIFTY-TWO 
SHORT SUBJECTS IN 1926. 

New York.— It is the talk here that 
Famous Players-Lasky will enter the 
short subject field in 1926 witli fifty- 
two one and two-reel subjects. Some 
of them will be made at the Harold 
Lloyd studios, but it has been declared 
that Lloyd will not star in them. 



November 28, 1925 

Montgomery City, Mo., 
Faces Sunday Closing 



Montgomery City, Mo., is threatened 
with Blue Sundays. The religious intoler- 
ants of that community have been bring- 
ing pressure to bear on Prosecuting At- 
torney Glover E. Dowell to enforce the 
dead Sunday closing laws. He has stated 
that he Iras about decided to do so. If 
he makes good the threat it means that 
all forms of Sunday commercialism must 
cease except preaching. Doctors and 
preachers will be the only ones permitted 
to buy gasoline on Sundays. 



"His Secretary", Norma Shearer's Next. 

"His Secretary" has finally been de- 
cided upon as the name under which 
Norma Shearer's new starring vehicle for 
Metro-Goldwyn-Mayer, heretofore known 
under the working title of "Free Lips" is 
to reach the screen. Hobart Heney is 
director of this production, in which Lew 
Cody has the leading male role. 



Sing Sing Convict Wins 
F. B. O.'s Title Prize 



The announcement from Nat. G. Roth- 
stein, F. B. O.'s publicity and advertising 
director, that a number, and not a name 
won the first prize of $1000.00 in the 
F. B. O. — Associated Arts Corporation— 
"On the Stroke of Three" $3,000.00 title 
contest is fraught with romance and in- 
terest. 

In November, 1924, F. B. O. and As- 
sociated Arts Corporation offered cash 
prizes in the amount of $3,000.00 for a 
new title for a motion picture called "On 
the Stroke of Three", which, during its 
serialization in the Saturday Evening 
Post was called "The Man From Ashulu- 
na". One hundred and fifty one prizes 
were offered, ranging from $1,000.00 down 
to $5 apiece. The contest was open to 
every person in the United States and 
Canada with the exception of employees 
of F. B. O. and employees of the mo- 
tion picture trade journals. 

Exactly 189,654 title suggestions were 
received at the F. B. O. offices between 
November, 1924, and August 31st, the clos- 
ing day of the contest. 

When they hit upon the winning title, 
"ON THE FATAL STROKE," they dis- 
covered that it came from Sing Sing 
Prison at Ossining, New York, and was 
sent by No. 76180. Inquiry revealed that 
No. 76180 belonged to Vincent De Pascal, 
formerly an advertising and publicity 
manager, serving a two-year term at Os- 
sining for grand larceny, with a seven 
months' commutation for good behavior. 



Costello's "Bijou" Theatre, Passes. 

Costello's "Bijou" Theatre, for years the 
place of diversion of Kansas City's North 
side, is to be remodeled and a shoe store 
is to occupy the site. The theatre held 
forth year after year with the unfailing 
thrill of the Western drama and the 
slap stick comedy. It was opposite the 
City Hall and the City Market, and its 
hurdy gurdy was an element of good 
cheer and a carnival atmosphere which 
will be missed by the North Side. 



Mr. Exhibitor: Ask at the Film Exchanges 
for the 




U'b little to ask for, but it's the only 
reliable aid you can give your musicians 
to help put the picture over. ' 



October 3, 1925 



National Tie-Up and Exploitation Section 



Page 1 



* 



for you 
ideas 

to assist 
in cleaning 

up BIG 



C. C. BURR, Presents 

Johnny Hines 

in his greatest picture 

Shi Sim Wu* 




7ir»t 
national 
Picture* 



Itis first 

liui national Picture 



Page 2 



National Tie-Up and Exploitation Section Exhibitors Trade Review 





NATIONAL TIE 



UP L 




Jumpin' Johnny Hines 
Better Than Aladdin's Lamp 



YOU DON'T EVEN HAVE 
TO MAKE A WISH 

ALADDIN had a pretty good lamp. 
All he had to do was to wish for 
something, rub the lamp, then — 
presto, chango, alabazaba ! he had what 
he wished for. That was a pretty good 
lamp, as lamps go. 

But it didn't have a thing on this last 
Johnny Hines picture released through 
First National. We mean "The Live 
Wire." This thing has everything the 
old birds ever thought of beat about' 
forty miles, or ten million miles, de- 
pending upon your individual concep- 
tion of what a run-away race is like. 

No alabazabas with "The Live 
Wire" ; no lamp rubbing, and you don't 
have to make any wishes. More than 
you could ever think of wishing for is 
part and parcel of the picture. Full 
house? Extended run? Hilarious 
audiences night after night? You don't 
have to wish for these if you put a 
"live wire" campaign across on Johnny 
Hines. These well-worth features that 
boost j our bank-roll are yours before 
you make any wishes. 

Don't waste your time rubbing lamps. 
Instead, gel the local store keepers to 
gether and sell them on the idea of 
window displays. Start the ballyhoo 
hall rolling. Put on a real prologue : 
then you'll agree that Aladdin and his 
•lamp were small timers. 




One Column Ad. Available from Your 
Exchange in Cut or Mai. 



M 



AYBE they might have been 
able to make "The Live Wire' 1 '' 
brighter and funnier. 

Maybe Paderewski will some day 
do a hand spring for bis audienee. 
Both are possible — but for the 
present time, let us be satisfied with 
what we have. They are plenty good 
enough as they stand. 



WE DONT KNOW WHO 
DISCOVERED ANGLES 

WE could probably find out, in an 
encyclopedia. Making a pretty 
broad guess at it, it was probably 
some friend of Euclid or Archimedes. 
Or maybe it was one of them. But 
what of it? You can't put your picture 
across on that alone. 

But this section will develop some 
new angles in exploitation ! That's 
worth while knowing and reading, and 
remembering. Forget about the old 
Greeks. Let's get down to the very 
present day, and see what there is left 
for us. Especially for "The Live 
Wire." 

Tie-ups. Best there ever were. One 
for the grocery store. One for the cigar 
store. One for the dancing schools. A 
big one with the light and power sta- 
tions. One for the drug store and the 
beauty parlors. Lots more. 

Ballyhoo. Enough to last you for a 
year run on this picture. It's the easiest 
thing in the world to think them up 
because you can attack it from a dozen 
different angles. You've got the name, 
the popular star. You've got a real 
melodrama with the "sign those papers 
or over with you" stuff. You've got a 
whole circus and some extra dare-devil 
stunts to boot. You've got — plenty! 

Then there is any number of teasers 
and such stunts. Each developed in 
detail or suggested in this section. 
Don't miss a line of it. It's all live 
stuff— and no hokum. 






October 3, 1925 



National Tie-Up and Exploitation Section 



Page 3 



EXPLOITATION SECTION 





DOUBLE 
VALUE 

T" 1 O sing the praises of Johnny 
Hines as a box office attraction 
would be very similar to telling an 
Englishman that his country is the 
greatest in the world. It is rvell nigh 
a foregone conclusion, to the Eng- 
lishman, that such is the case. And 
similarly, to the exhibitor who has 
played the Johnny Hines pictures be- 
fore, it is a fact that he will always 
pull a full house whenever shown. 

It is therefore all the more im- 
portant to note that with the showing 
of "The Live Wire," an even greater 
assurance, if possible, of pulling 
power has been added to the Johnny 
Hines vehicle, and that power is none 
other than the winsome Mildred 
Ryan. 

Although not by any stretch of 
the imagination a newcomer to the 
Klieg lights, this picture marks the 
first starring opportunity for the 
pretty seventeen year old miss; and 
to say that she is completely suc- 
cessful in this Venture would be lh\e 
saying thai the Woolworlh Building 
is a pretty large house. 

She's a knockout and bids fair 
to develop into another of the phe- 
nomenal proteges of C. C. Burr, the 
director, who gave Norma Shearer, 
Billie Dove, Dorothy Macl(aill, 
Clara Bow and Jacqueline Logan 
to the silver screen. 

Thai's double value for you in 
"The Live Wire." Play up to the 
limit for the maximum returns. 



"The Live Wire" Has 
A Shock in Every Foot 

THE CAST 

The Great Maranelli Johnny Hines 

"Sawdust Sam," his circus pal Ed. Breese 

Dorothy Langdon Mildred Ryan 

Henry Langdon, her father J. Barney Sherry 

George Trent Bradley Barker 

WITHOUT much ado, the story of don. And then Fate took a hand. The 

"The Live Wire" gets right into "Great Maranelli" could no longer thrill 

the middle^ of things, when the the circus folk, and he drifted around from 

"Great Maranelli," known the world over place to place, a knight of the road, 
as a circus stuntster. lets his eyes fall upon Again his path crosses that of ^ 

the fair, bright features of Dorothy Lang- Miss Langdon? but this time in her good 

graces, and her commendation to her father 

♦ to "give him a job." He gets the job, a 

^^ light and power salesman for the company 

.^Jf headed by Dorothy's father. He becomes 

^•^ a live wire, for as a salesman he is yet to 

meet his peer. 

*• But other work confronts him, that of 

V~ *\ - putting over a great amusement park proj- 

l ' M ^B e ct. The park is in the control of Doro- 

*s*—„. . ,-n^^ifMf '''>'• I' l°°ks like a losing proposition, due 

0. S^lt^Si t0 tne dastardly plans of George Trent, 

^51 , ,V -^^^^^* Dorothy's fiancee, who plans to make the 

stock in the project worthless so that he 

/ ,;-;' could buy it all up at a premium and make 

his fortune. 

BUT he figures without the live wire 
boy, and though up until the very last 
moment it seems that Trent will get the bet- 
ter of the struggle, Maranelli shows him- 
self as "the Great" once more, and not 
only defeats all the crooked plans of Trent, 
but wins himself a share in the enterprise 
by marrying Dorothy. 

There's a story that requires no qualifi- 
cations. It's action all the way through. 
There is a shock in every foot of film. 




Page 4 



National Tie-Up and Exploitation Section 



Exhibitors Trade Review 




Unusual Opportunity for City- Wide 
Electrical Show in "The Live Wire" 



THERE are any number of pietures tbat allow tbe 
staging of tbe ever popular fashion show, but here 
is a chance to put on a show that will appeal to 
every member of the family. Just think what the 
field of electricity now includes. Household goods like 
stoves, lights, telephones, irons, hair curlers, coffee 
percolators, griddles, toasters. Then there is tbe radio. 
And electrified toys like railroad trains. In fact, regard- 
less of your calling in business, 
home or pleasure, there is always 
some electrical article that you call 
upon regularly to ease your burden 
or heighten your pleasure. We are 
accustomed to take these things 
very much as a matter of course, 
and so pay little attention to them. 
That is the reason why manufac- 
turers of electrical merchandise are 
always on the lookout for any kind 
of educational shows whereby they 
may foster the spirit of apprecia- 
tion for their products and make 
more sales to the public. 



advance readers and newspaper ads for "The Live Wire." 
Another, and better way for all concerned would be for 
you to donate your lobby space to these merchants for the 
period of the picture run at your theatre. It is quite certain 
that if you broached the subject to the leading light and 
power company in your town, that company would gladly 
take all the detail work off your hands, and would be in 
itself ample assurance of full dealer cooperation. 

INSERT SOME SHOCKS 



'THERE are ttvo modes of at- 
* tack for "The Live Wire." 
One is to feature the name and 
its attendant suggestiveness to 
things electrical. These are dis- 
cussed on this page. The other 
is to feature the circus element 
of the picture, discussed in some 
detail on the facing page. 



'"INHERE are any number of elec- 
A trie 



TWO POSSIBILITIES 

THERE are two ways in which an electrical .-how can 
be arranged. One would be to have the merchants dealing 
in this sort of commodity arrange a cooperative show. That 
is, to arrange a showing of their own goods in their own 
stores on some one or two designated days which have 
been thoroughly ballvhooed in advance concurrent with the 



cal contrivances on the market 
which, though no doubt of some ma- 
terial use, can be used to astound and 
shock the viewer. These contrivances 
are essential in any and every kind of 
electrical show, for they are great at- 
tention getters. 

You can get some sputtering wires 
and mark them "Live Wires — Dan- 
ger," for display in and near your 
lobby, but make certain that you don't 
get too much juice shooting through 
them, or vour "shock stunts" might 
prove disastrous. Your lobby at night should be made tip 
in one mass of electric sparks and lights. Any electrical 
dealer can fix up very convincing effects for you. The well 
known crackling and sparkling of live wires can easily be 
made. The name of the picture "The Live Wire," should 
in this instance, be put up on your marquise in the largest 
electrified letters you've ever used. An interrupted circuit 
would prove very effective for these. 




HOW SiMPlE / 

fill you do is press i 

button -and the light 

; goes on or off — ■ 

&mtfarf te- OtipnJL tfa, 

LI YE WIRE 



JOHNNY MINES IN "THE LIVE WIRE" 



JOHNNY H1NES 



WILL APPEAR IN 



lobby ol the 

STRAHD IHEAT1E 

This Week 



YteUVE WIRE 



STREET BALLYHOOS 

SEVERAL corking street stunts sug- 
gest themselves for "The Live 
Wire." One is to have several lines- 
men putting up some wires on a tele- 
graph pole. On the street below them 
place a little red sign "Danger — Live 
Wire — will lead direct to the Rialto 
Theatre." Another would be to make 
a large cardboard dummy of a drycell, 
large enough to allow for a man to 
get into it and walk the streets. Suit- 
able copy calling attention to the show- 
ing of "The Live Wire" should be let- 
tered on it. 

SIMPLE TEASER WILL HELP 

A SIMPLE teaser, taking the form of 
throwaway or newspaper reader 
ads bearing the warning to steer clear 
of a live wire until "The Live Wire" 

(Continued on page 7) 



October 3, 1925 



National Tie-Up and Exploitation Section 



Page 5 



Spread the "Big Top 



» 



The Great Maranelli and 
His Circus are Here 

{{rT^HE Great Maranelli" was a cir- 
cus man, and the picture con- 
-■- cerns itself with the doings of 
this Maranelli. Now, the Great Mara- 
nelli and the Live Wire are one and the 
same person, and both are none other 
than Johnny Hines. That's why you 
have your choice of either exploiting 
the picture along the electrical angle or 
making, a big circus ballyhoo out of it. 
Your choice ought to be largely de- 
pendent upon the kind of audience your 
theatre caters to. If they will stand 
for ballyhoo — then, Lets Go! 

A Real Circus Tent 

In the proverbial two shaken of a 
lamb's tail, you tan transform your 
theatre into the niftiest circus front 
that ever greeted the sunny morn. Con- 
sider the sketch on this page. It is of 
very simple structure. Canvas, of the 
quality that awnings are made of, is 
used for the covering. This stuff can 
be hired from dealers handling it. The 
signs on the front and side are self-ex- 
planatory as are all the trimmings that 
are suggested, like balloons, pennants 
confetti and streamers. 

Now dig up some old circus conses- 
sioner, and the chances are even that he 
will have a freak front to sell you 
(painting of the fat lady, skinny man, 
sword swallower, et al.) If he hasn't you 
can have one made for about ten dol- 
lars. (With all the circus pictures now 
in vogue, one of these fronts would be 
a good investment for the future"). 
This front or drop is to be seen from 
inside the "tent". Then you will need 
your "barker", and whatever else of 
the circus element can afford. 

Press Book Explains 
Many Novel Stunts 

The First National press book on 
"The live Wire" is very well prepared 
to help exhibitors who plan to carry 
out the circus angle in their exploita- 
tion. There are about six corking stunts 
that can be easily adapted to any sort 
of theatre regardless of size. We will 
not go into the detail of these stunts 
here, for you can get them very easily 
from the original sheets. 

The stunt on the kids' parade is 
very commendable, and is bound to 
cause a great deal of commotion a- 
mong the youngsters. And when you 
get the youngsters all enthused, you 
have started one of the best advertis- 
ing mediums in the world. 




Can You Warble the Circus Lingo? 

T^ HIS information below can be used in throwaways, 

inquiring reporter stuff, or can be whipped int 
shape to make a very excellent newspaper short. Many 
ot the phrases were coined decades ago, but are still 
in daily use with the "Joeies" and "barkers." 

"The Big Top" is the main tent. 

Clowns are called "Joeies." 

Elephants are called "bulls." 

The seats are named "blues," due to the fact they are 
painted blue. 

A vendor of any kind in the circus answers to the name 
of "butcher." 

The ticket sellers are 
known as "barkers." 

The musicians are 
called "windjammers." 

Food is called 
"chow." 

The actual circus 
ground is called "the 
lot." 

The row of clowns' 
dressing rooms is called 
"clown alley." 

The side show is 
called "the freak house." 

And when you hear 
the call of "Hey, 
Rube !" don't think they 
are calling you. It is 
the circus man's call for 
help and the signal for 
all hands to drop what- 
ever they are doing to 
come to the assistance 
of some circus em- 
ployee who is in trouble. 

THE LONG AND THE SHORT OF IT 

A LITTLE fellow well padded, and a big fellow who knows how to use a pair 
of stilts are all you need to provide your theatre with a street ballyhoo. These 
two, carrying on a conversation about "The Live Wire" by means of a telephone, 
would attract a lot of attention. 




Page 6 



National Tie-Up and Exploitation Section Exhibitors Trade Review 



ODDS WERE 200,000 TO 1 

But Johnny Hines' Royal 
Was a Sure Thing 



JOHNNY PULLED A * ROYAL" 




THE CHANCES ACJAINST IT 
ARE — TO — . VET, 

WITH "A LITTLE HELP" 

\\ f PLAYING IN 



\\ -I PLATING IN ■ ■ 

AT THE STRAND - HE SOT ONE - 



// 



ASK FOR 

A DECK 

OF 



IAIII-HO CARDS m 



TRY 
R 
K 



Teaser Tie-Up With Tally-Ho 

Extend Privilege to Try for Free Pass to 
Purchasers of Tally-Ho Cards 



WITH the poster shown above as 
the working basis, you can ar- 
range for an interesting tie-up 
with cigar stores and stationery stores 
selling playing cards. The arrow on 
the right on the poster points to a 
slit in the poster, thru which a per- 
son can draw a piece of paper or a 
card. 

Each person purchasing a deck of 
Tally-ho cards, used in every home 
where cards are used, is privileged to 
draw one of these cards through the 
slit. There is a box in back of the 
poster that contains these cards of 
course, and allows for the "feeding." 
There will be one chance in forty- 



eight that the ace of spades is drawn. 
Allow that draw a season pass. Then 
there are fifteen chances to fill either 
a straight or a flush. Allow single 
passes for these. 

T 1 HE card is very easy to make up. 
It will improve the sale of play- 
ing cards for the dealer, and it is only 
fair to suggest to him that you will 
provide the passes if he takes on the 
expense of the poster. The chances 
are that you can talk him into doing 
it. In the meantime, you will be tell- 
ing plenty of men (whose business it 
is to suggest "going to the movies,) 
that Johnny Hines will be at your 
theatre in "The Live Wire." 



ONE of the most amusing scenes 
in the picture occurs in almost 
the opening shot where Johnny's 
friend, the "Armless Wonder," inter- 
cepts a crooked pass of cards in a little 
informal poker game, and helps 
Johnny to the missing ace needed to 
complete his royal flush. 

A royal is something you don't 
hear about every day in the week. 
The chances to get it on the draw 
are over 649 thousands to one. 
There is a national society founded 
by the national cartoonist Webster, 
of men and women who have held 
straight flushes. 

USE THIS INFORMATION 

We are not telling you this as a 
matter of general information. The 
scene mentioned above will have its 
own appeal to a certain class of men 
and women who enjoy the great na- 
tional pastime. There are several 
ways of telling them all about the 
incident — and they will probably 
listen to this angle of it when any- 
thing else that you might say would 
receive a very disinterested recep- 
tion. 

"Y^E will wager that if you were to 
send in a report to your newspa- 
per that you held or drew to a 
straight flush in a game last night, 
that paper would be in almost im- 
mediate receipt of perhaps a dozen 
other similar reports about the time 
"so and so made one on a three card 
buy, or held one pat." All this sort 
of stuff is a very expedient way to 
lead up to the story of Johnny Hines' 
"draw," and will get a raft of atten- 
tion and laughs. 

Flash Poster for Johnny 

A GOOD flash poster for Johnny 
Hines can easily be made follow- 
ing the layout of the cards in the 
poster shown on this page, except 
that the hidden-card is shown as a 
small, card size photograph of Hines, 
he so representing the needed ace. 
The copy should call attention to him 
as the ace of comedians. 

The tie-up between the cards and the 
picture would remain in the still of the 
poker game scene in "The Live Wire." 



October 3, 1925 



National Tie-Up and Exploitation Section 



bLHiiiiiiiHiniiiiiiiiiiiiiii 



niiiiiiiiiimimi 



WHAT'S THE IDEA? 



Page 7 



JOHNNY HINES is a 
Live Wire Salesman. 
He is trying to sell this 
fellow something. More 
than that, from the look 
in Johnny's eye, he's up 
to something more than 
a sale. What's the Idea? 




A LL answers must be 
-^ sumbitted to "The 
Live Wire" Contest Edi- 
tor, Strand Theatre, City. 
No more than fifty words 
to an answer. Submit as 
many answers as you 
please. Correctness of 
situation will not count. 
A Novel answer will win 
the prize. 



What's Johnny up to in this scene front "The 
Live Wire." (Strand.) 

Season Pass for the Most Novel Answer 

■minium illinium u iiiiiiihiiiii i iiiiiiiiiiiiiiiiiiiiiiiiiiini iiiiiiiiiiini niiiiiuiiiiiiiiiiii minimi inmiimmm iimmiiiimimiiiimiimiiiiiimiiiiiiimmiiiii iimiiinimiiimi 

Novel Twist to Guessing 

Contest for "Live Wire" 



Is There a Little Pachyderm 
in Your Home? 

'T 1 HE chances are that there is not, 
■*■ for if there were, then you might 
be somwhat crowded for room. 

A pachyderm, dear reader, is a 
high-brow name for an elephant. 
Now, who would ever think it? 

Again, as once before in this sec- 
tion, we advise you that it is not our 
intention to run a school of educa- 
tion here, and that any information 
we give you is with the view of mak- 
ing an exploitation stunt out of it. 
This is no exception. 

Not so long ago. in Boston, an 
inquiring reporter went among the 
bean-eaters and asked them some 
similar question. Few knew the 
answer, and the non-informed were 
advised that the answer could be 
found at the theatre which put on 
the stunt. 

That's the trick. It worked 
wonders. It will do so again. 



LIVE WIRE SHOW 

(Continued from page 30) 

has been located, ought to prove fruit- 
ful in comment. This must be followed 
up by a big newspaper ad announcing 
that all danger is passed and that "The 
Live Wire" has been located and the 
shock in it has been harnessed so that 
it can now be seen in comparative 
safety at your theatre. 



"What's The Idea" Contest Has It 
All Over Charades For Fun 

THE layout poster above gives you a fair insight as to what it is all about. 
Here is a scene in "The Live Wire" that allows for many different versions 
of its possible significance. In showing the still around the office, we were 
able to get three different interpretations of the situation from persons who had 
not seen the picture. That's what leads us to believe that there is a novel twist 
to the situation. 



The way to go through with this con- 
test is to make up three or four of these 
posters and place them in prominent 
windows near your theatre. A drug 
store, a cigar store, etc., would be the 
type of store that will draw the largest 
number of people to it during any one 
day. 

ADVERTISE the contest in the 
newspapers and in throwaway 
folders, programs and every other pos- 
sible way. You can easily get the store 
in which the card is displayed to stand 
the whole cost of the card by calling at- 
tention in your announcement advertise- 
ment that the "What's the Idea" card is 
on display in that store. You can go a 
step further and allow some space on 
your announcements for an advertise- 
ment of the store in whose window the 
card is placed. This will assure you of 
even more cooperation. 

Every contestant will want to see 
what the real situation that the still pic- 
ure really is, and that will mean so 
many more patrons for your showing. 



Have the winner of the contest an- 
nounced on the first night of the show- 
ing of the picture, and read several of 
the better and more novel of the an- 
swers submitted. Plant a couple of very 
ridiculous answers of your own making 
just to get a couple of laughs at the 
very start. 

* * * 

WINDOW CARDS ESSENTIAL 
FOR "LIVE WIRET' SHOW 

REGARDLESS of whether your live 
wire show is to be held in the 
stores of the merchants or in the lobby 
of your theatre, it is essential that you 
allow the public plenty of notice to the 
effect. The card show here to the left 
will prove as simple and as satisfactory 
as any that can be suggested. These 
are best placed in the store windows of 
the merchants who participate in the 
show. The windows should be dressed 
up featuring the merchandise that will 
be exhibited in your lobby. It might 
be well to add Mildred Rvan's name to 
the caption under the still that is used 
in this poster. 



Page 8 



National Tie-Up and Exploitation Section Exhibitors Trade Review 




Here they are, Johnny and his 

new find, Mildred Ryan. She 

is a very happy addition to the 

star's latest undertaking. 



JOHNNY HINES 



Pictures will tell the story, providing there is a story 
to be told. In this case of "The Live Wire," there is a 
genuine plot, which is an unusual thing in a film that 
boasts only fast moving action. Yes, sir! There is a 
plot in "The Live Wire," and that is one of the many 



reasons that it has been received with wide open hands 
and hearty laughs besides. Use these pictures in your 
lobby frames. Each one of them has a little story of its 
own. Each little story will act as a silent salesman for 
you, and bring you the business when you show " The 
Live Wire." 



October 3, 1925 



National Tie-Up and Exploitation Section 



Page 9 




OHNNY is seen as a 
reat circus 
master, as a hobo, 
and then as a live 
wire salesman. 
With each change, he becomes 
funnier. And he starts off 
funny, so you may well imagine 
what a riot he is before the 
finish. Make good use of these 
stills, and instead of just past- 
ing them up or putting them 
in frames with the idea of 
letting the inquisitive guess at 
their meanings, make it a poli- 
cy to caption each one, it is a 
good policy. 




"The 



LIVE WIRE 



99 



You have a notable cast to exploit in "The Live 
Wire." Ed Breese, J. Barney Sherry, Bradley 
Barker, Flora Finch — these are all names of 
players that have a regular following of their 
own. Play these up to the maximum in con- 



nection with the exploiting of Johnny and his 
leading woman. What more can you ask of a 
picture — story, cast, comic situations, some 
pathos — all of the finest calibre. There is an 
honest to goodness "shock in every foot.*' 



Page 10 



National Tie-Up and Exploitation Section Exhibitors Trade Review 



Blue and red consti- 
tute the color scheme 
for this lobby poster. 
You can also get a 
lightning effect by 
putting a flash behind 
the streak, after cut- 
ting it out and past- 
ing a green tissue 
over it. In this form 
it would make a great 
shadow box if placed 
in a darkened window 
of ait empty store. 



UINE4S 




HERE ALL WEEK 



v 

*IVE 

wine 



Um! A Happy Inspiration 



WE'LL admit never to have tried 
this stunt for a motion picture 
theatre, but we have tried and 
seen it go through with a bang in 
other kindred undertakings. It is 
simply based on a proposition that 
men and women will admire their 
own amateur work in preference to 
professional. 

Applying that principle to your 
lobby posters, we work out a little 
contest like this : 




A BOUT a week before the show- 
ing of the picture make a lobby 
exhibition of (1) the reproduction of 
posters in this section, (2) the lobby 
card suggestion above, (3) several 
choice stills from the picture, and 
anything else that might tend to in- 
form the viewer of the highlights in 
"The Live Wire." Announce to the 
public that you have ten dollars in 
cash prizes for the best three lobby 
cards on the picture. (That's about 
the same that it would cost you if a 
regular sign painter were to make 
them up for you.) Advertise the con- 
test in the newspapers and in your 
programs. Two days before the 



showing put the contestants' efforts 
on exhibition in your lobby and al- 
low the three winners to be picked 
by popular approval. Simple and ef- 
fective. It is a "tried and proven." 

MAKE IT A WEEKLY 

T* HE chances are that you will have 
to run one of these contests per- 
iodically by sheer weight of demand 
for them. The results : For one 
thing, you will get a lot of people 
scrutinizing your "wears" who other- 
wise would never give a thought to 
motion pictures. For another thing, 
you will be building up a mouth to 
mouth advertising medium. Then 
again you can get the cooperation of 
artists' supplies stores, art schools 
and such. These all count in the ag- 
gregate. 



Sure Fire Stunt to Keep 
Them All Guessing 



THIS idea for the shadow box, 
shown at the left, has some un- 
usual angles provided for it by 
virtue of its suggestion of an electric 
bulb. Put up the box in a prominent 
position in front of your lobby. Get 
a sign painter's services for about ten 
minutes each day for a week. Dur- 
ing dinner time or about eight-thirty 
o'clock would be the best time. The 
fust visit he makes will be to get 
ready to perform some work that is, 
lie places his easel, and arranges all 
his brushes and paints. Slowly and 
carefully does he go through this 
procedure, and when a goodly num- 



ber of the curios are collected, he 
leaves the job — the materials remain- 
ing behind. 

f\ N his next visit he draws nothing 
more than the outline of the bulb 
around the smiling face. The third 
day, the eyes and nose, and so on, not 
finishing the job until the evening 
before the showing of the picture. 

You'll get more out of it in this 
way than if you were simply to place 
the completed job in your lobby a 
week before the showing and depend 
upon passersby to take heed of what 
you are trying to put across. 



October 3, 1925 



National Tie-Up and Exploitation Section 



Page 11 



CATCHLINES 

Johnny Hines' greatest show "The 
Live Wire" — a thousand shocks 
above the rest. 

* 

High voltage fun and electrifying 
thrills in Johnny Hines'' peppiest — 
"The Live Wire." 



Johnny Hines makes the world 
laugh — and "The Live Wire" makes 
it thrill. 

Yea Bo! Y'ou ought to see Johnny 

do the Charleston. 

* . 

It's a big show — his first for First 
National and easily his best. 

* 

You haven't laughed till you've 
seen Johnny Hines' biggest — "The 
Live Wire." 



* 



Come on over — Johnny's spread- 
ing happiness — get your share. 



For the family 
and everyone who 
laugh and laugh, 



and the kiddies 
ikes to laugh and 



*- 



It makes the old uns young and 

makes the young uns thrill. 

■*- 

v 

It's a laugh to see 'em laugh and 
keep laughing at Johnny Hines' 
greatest show "The Live Wire." 
* 

And when Johnny does the 
Charleston you'll be dancing too. 
* ■ 

It never stops — and you never stop 
laughing for weeks after. See it — 
it's great! • 



Every Grocer In Town 

Will Display This Card 

THE grocer has been sadly neglected in most of the tie-ups arranged by this 
paper. But it has been for the simple reason that the pictures we were work- 
ing upon allowed for no opportunity to arrange for such a tie-up. 
The grocery is a fine place to start any news agoing. It is the morning meeting 
place of all the house-wives — and that is as good if not better than a live news- 
paper with its ears open for all the latest chatter. 
That is why we 



advise strongly that 
you do not miss up- 
on this poster shown 
here. The theme of 
the poster is one of 
the funniest in "The 
Live Wire." A suit- 
able display of the 
Uneeda Biscuit 
Company's products 
in the window with 
the poster in the cen- 
ter of the display is 
all that you have to 
arrange. 

* * * 

The overall size of 
poster is approximate- 
ly 14 x 22 inches. 
Red and blue consti- 
tute the color scheme 
of the lettering. Ar- 
range biscuit display 
in window. 



EVEN IN PUN J 




"Knights of the Road" 
Suggest Good Ballyhoo 



Johnny Hines in "The LIVE WIRE " 

They Are The Choice For 
The Shopping Basket * * 

E' 




-Sis**. 




It would not be at all out of keeping with the sequences of 
"The Live Wire" to have a little hokum street ballyhoo of a 
couple of the gentry of the road doing their stuff. There are 
some great scenes, hilariously funny, pulled off in the picture 
during the time that Johnny 
Hines and his pals become out 
and out hoboes. The scene that 
brought about the Uneeda Bis- 
cuits tie-up shown on this pic- 
ture is one of the wind-ups of a 
forage for fresh vegetables to 
complete a "repast." 

Another scene, where Johnny 
and a pal sell a man his own 
pigs three times over is also 
worthy of some ballyhoo. For 
example, a couple of hoboes 
leading some of these little 
porkers through the streets 
with a banner "Greased pigs" 
had nothing on the "Live Wire" 
- — then calling attention to the 
play date at your theatre. 

These are very simple stunts 
to arrange, but it is really sur- 
prising to note how much pull- 
ing power these simple ones 
have at times when other, more 
ambitious stunts, have failed to 
draw. 



and You -Need -lb* See — - 

§<UVE WIRE' 

AT THE STRAND NEXT WEEK 



A Cash -In For Furniture Store 




See that desk in the scene to 
the left (Still No. 27) ? It has 
a history. Originally it was 
made upon the order of Henry 
M. Flagler, a co-founder of the 
Standard Oil Company. Upon 
In- death, D. W. Griffith pur- 
chased it from his estate, and 
he in turn sold it to Johnny 
Hines. 

The still can be used effect- 
ively in a tie-up with any of the 
K :i furniture dealers in your 
town. Of course, nothing of an 
extravagant nature can be 
made. All you require would 
be some suitable caption calling 
attention to the added value in 
real furniture. Tell the little 
story of the de^k. 



Page 12 



National Tie-Up and Exploitation Section Exhibitors Trade Review 



KEEP ONE JUMP AHEAD! 



Master Campaign 
On Catch Slogan 

IF you are an exhibitor 
who personally has ad- 
hered to the policy of 
keeping one jump ahead of 
competition, you will have no 
difficulty in lining up all the 
leading merchants in your 
town behind a "Live Wire" 
campaign. 

There is no special effort or 
material required to get the 
campaign going. The poster 
shown to the right, built 
around the action of Still No. 
64, is all you need. For the 
sake of conformity as well as 
for the efficiency and added 
attraction value a standard- 
ized card will have, keep the 
copy on all the cards alike ex- 
cept for the date line (Ever 
since, etc.). This line must 
be varied, of course, to con- 
form with the facts of the 
store or establishment in 
whose window the card will 
be displayed. It is sure to 
bear results. 




Still No. 64 on the Johnny Hines picture "The Live Wire," 
released by First National is used in this poster. The still has 
been silhouetted by the artist to emphasize the central figure. 
Overall size 15 x 18 inches. 



BURN MAH CLOTHES! 




GLOBE 

SUNPAY - MO WAY- TUESDAY 



Whew ! Boy ! Just look at those 
wicked legs. Has he got the St. 
Vitus? No? Ah, I see. It's the 
Charleston. Well, the way John- 
ny hits that Charleston is the 
nearest thing to St. Vitus ever 
seen on the screen. The boy can 
dance. If there is anybody in your 
audience who thinks he or she can 
do better, invite them up after 
each showing to show why they 
think so. If they are even half 
as good, give them a season pass. 

But don't pull any surprises on 
your audience. Let it be known 
some four days ahead of time that 
you will have a "Charleston" con- 
test after each performance. Get 
the posters up in the dancing 
schools and every other rendez- 
vous of the terpsichorean disciples. 
And by the way, if you don't have 
a big orchestra of your own, you 
can no doubt get the free services 
of some of the leading orchestras 
to play for these contests by the 
simple expedient of featuring their 
services in your announcements. 



You Must Help 
The Display Men 

OF course, all that you 
are primarily concern- 
ed with is to get the 
poster shown to the left dis- 
played in a store window. But 
with a little extra effort, you 
can help the store merchants 
to fix up some real window 
shows that will not only en- 
hance the appeal value of the 
poster, but will also make a 
friend of the merchant for 
future co-operative require- 
ments. 

For instance, here is one 
way in which you can make 
the poster the center of a very 
interesting window show. If 
the store really happens to be 
one whose existence dates 
back some fifty or more years 
no doubt there are some pho- 
tographs of it that have been 
taken at various times during 
its life. These photographs, 
suitably mounted and cap- 
tioned with little stories deal- 
ing with some phases of the 
city at the time the photos 
were shot would be sure to 
get many interested readers. 
Or suppose it was just an 
ordinary haberdashery store of recent 
organization. In such and similar cases 
apply the same stunt to the goods sold. 
Concentrating on one or two articles of 
merchandise, say an ordinary starched 
collar, arrange for a window show of 
collars in the many varied styles that 
have been known during the past ten 
or fifteen years. The center display 
would then be the very latest style re- 
lease, and that would constitute the tie- 
up with the post slogan "One Jump 
Ahead." 

Unlimited Opportunity Here 

'^lU'OMEN'S dresses, men's hats, pho- 
tographs of the various styles of 
men's tonsorial efforts, shoes, cravats, 
in fact everything that has shown any 
tendency towards periodical changes in 
the wake of Dame Fashion will offer a 
suitable and interesting background for 
the slogan and the poster. 

Every wide awake store will want to 
show its buying friends that it is the 
leading store in town, and will certain- 
ly make the most out of the opportuni- 
ties this campaign offers to show its 
wares. 



October 3. 1925 



National Tie-Up and Exploitation Section 



Page 13 




No Papered House In 
A Papered Town 



SOME wise-cracking exhibitor 
once said "You will not find a 
papered house in a papered 
town." In our humble opinion he was 
more wise than cracking. His idea 
was to let every body in town know 
that a certain worth while production 
was going to play at a certain theatre, 
and in that manner make it necessary 
to cancel all passes for that performance and have nothing 
but paid admissions. 

"POSTERS PAY" OLD SLOGAN 

T 1 HAT posters pay, is an old slogan among the successful 
exhibitors. For one thing, they are a reasonably inex- 
pensive manner of advertising a picture. For another thing, 
production companies are themselves sold on this form of 
advance advertising, and therefore go to great pains in order 



There is no advertisement 
like a full house. Plaster 
your town with posters, and 
you won't have to issue any 
cheaters to fill up. 



to put out real selling sheets. The 
posters made and issued by First Na- 
tional for the Johnny Hines produc- 
tion "The Live Wire" are no excep- 
tion to this statement. They are sell- 
ing posters, as one glance at the lay- 
out above will show you. 

USE CAN BE VARIED 

TP HERE is more to the use of posters than the simple 
pasting of them on bill boards. Exhibitors in the larger 
cities have many times successfully employed them to make 
large marquis cut-outs with excellent effect. They can 
also be used as the basis for attractive shadow box work. 
One of the larger posters, mounted on a band wagon 
would be especially effective for "The Live Wire," as it 
would follow out the general circus atmosphere of the 
picture. 



Page 14 



National Tie-Up and Exploitation Section Exhibitors Trade Review 



"SLIDE" TO SAFETY 




SLIDE A 



Slides and trailers are another 
manner of putting over your story to 
your prospective audience with a 
very fair assurance that the message 
will have the maximum amount of 
attention. These mediums are very 
cheap, and the exhibitor not availing 
himself of them is making an error. 



Recognize the Full Importance 
of Prepared Newspaper Readers 

Day-by-Day Campaign Greatly Dependent on These 



F 



URTHER in this section a day- 
by-day advertising and exploita- 
tion campaign is briefly summar- 
ized for you. It is interesting to note 
to what large extent the campaign uses 
prepared newspaper readers, advance 
notices and prepared reviews. These 
really form the back bone of tne cam- 
paign, for it is the one way in which 
every person in your city can be reach- 
ed at the least expense to your theatre. 

In the matter of these readers, we 
have one case where the smaller ex- 
hibitor in the smaller town has no kick 
coming about the expediency of pre- 
pared exploitation. These readers are 



WHO IS THE REAL LIVE 
WIRE IN YOUR TOWN 



THERE will be many persons claim- 
ing for themselves or friends of 
theirs the distinction of being the "Live 
Wire" of the town. There will be 
many who will take the credit for the 
railroad station being built ; for the 
modern and improved roads passing 
through the town ; for the business 
boom, and so on. Now, that is an im- 
portant matter. It is especially im- 
portant because any contest to find out 
who really is the livest one in your 



town is sure to develop several new 
ones. 

Take this matter up with your news- 
papers, and explain it to them from 
several different angles. One is the 
fact that a contest in the newspapers to 
determine the "Live Wire" will be sure 
to add to the daily circulation of the 
paper. Another is the possible new 
activities that might arise from the 
spirit of competitive civic pride that is 
sure to result from such a contest. 



just the thing for this class of exhibit- 
ors, even to a larger extent than to the 
theatres situated in the big cities where 
breaking through the newspaper col- 
umns is often a very difficult procedure. 

THE exhibitor who has been accus- 
tomed to using the readers knows 
that it can be done — and easily too. To 
the exhibitor who has steered shy of 
approaching his local news editor, let 
us say that the newspaper will not only 
publish any good stories of the motion 
picture field that he can provide, but 
will be tickled to death to get it. 

The First National press sheet is full 
of these notices, for advance, current 
and review needs. They are all written 
in a very interesting manner, and each 
deals with some one particular phase of 
the picture. Back these readers up with 
several cuts of the featured players, 
and use a generous amount of advertis- 
ing matter in the newspaper in which 
the readers are run. 

LOOK back to the dates of your 
town. If you find that there is 
any possibility of staging some sort of 
anniversary this would be the time to 
do so, lauding the proponent of the 
celebrated event as a "Live Wire." 



a 



Melto" Turns the Trick 



Famous Reducing Cream 

Makes Perfect Tie-up 

THERE are a couple of circus scenes 
in "The Live Wire" that were just 
made to order for a tie-up with "Mel- 
to," a nationally famous reducing 
cream. Any of the stills that have to 
do with the circus can be used, for the 
fat lady figures prominently in nearly 
every one of them. The best of the lot 
is the one shown in the poster to the 
right. 

This poster is easily put together. 
The still is silhouetted as shown here. 
The "Melto" advertisement is used in 
nearly all of the manufacturer's ads. 
Paste these up on a gray board eleven 
by fifteen inches overall size. The let- 
tering should be made in blue. Experi- 
ence has taught us that the simple and 
inexpensive one-stroke lettering, care- 
fully done, is as satisfactory in results 
as any of the more detailed work. The 
card is best displayed in beauty par- 
lors, drug stores, etc. 




cMeffly 

REDUCING CREAM 

0^ 



THE ONLY PERSON 

WHO DOE/N'T U/£ 

IT \S THE FAT 

LADY IN 




Johnny*'' comedt 
%UVE HTiEE 

Qiow at ttw (fduUtty .. 



// 




/ST. 



October 3, 1925 



National Tie-Up and Exploitation Section 



Page 15 



Johnny Hines Does It Again! 



Reviewers hail 



rr 



The Live Wire" as his best 



"THE BEST PICTURE JOHNNY 
HINES HAS HAD IN A LONG 
TIME" 

— Indianapolis Star. 

" 'The Live Wire' now playing at the 
Circle Theatre is the best picture Johnny 
Hines has had in a long time. There is 
an undercurrent of fun that bubbles and 
seethes throughout. Johnny has enough 
ideas to sink a barge and provides the best 
comedy he has offered in months. The 
whole makes a delightful picture that is 
well worth watching." 

'TOR BUTTON-BURSTING, ROAR- 
ING YOU'VE GOT TO HAND IT 
TO JOHNNY." 

— Baltimore Evening Sun. 

"Johnny Hines is the Fred Stone of the 
screen. Johnny's pictures are just as clean 
as Fred's shows, and that's saying some- 
thing. What's more, they're just as speedy 
and full of pep. Maybe Johnny can't 
jump through windows and do all the fancy 
dancing that sparkles from Fred's tootsies, 
but when it comes to keeping you laughing 
— not a mere chuckle or two. but down- 
right button-bursting roaring — you've got 
to hand it to Johnny. He's the fastest 
working, most ingenious little comedian on 
the screen to-day. His latest, 'The Live 
Wire,' now playing at the Rivoli, makes 
for one of the very best comedies the ac- 
tive Johnny has turned in, ah since his 
last one. Johnny slides, glides and rides all 
over this presto picture and manages to 
crowd about five good gags into every 
ten feet of film." 

"A SCREAM FROM START TO 
FINISH. SEE IT IF YOU WANT 
TO LAUGH." 

■ — St. Paul (Minn. ) Pioneer-Press. 

"Johnny Hines with his engaging grin in 
'The Live Wire' is the pleasing feature at 
the Astor this week. It is a zippy affair 
and is bound to please you. The lines are 
exceptionally funny and, as usual, any- 
thing that Johnny Hines is in, is a slant 
bang affair. Broad and at times a real 
burlesque of the time honored heroes of 
the screen and stage, it is a scream from 
start to finish. See it if you want to 

laugh." 

* * * 

"BETTER AND MORE ENTER- 
TAINING THAN 'THE CRACKER- 
JACK.' " 

— N. Y. Evening Post. 

"A swift pace is maintained in 'The Live 
Wire' with apparently no effort at all. The 
comedv stunts, even the best ones, are not 



emphasized unduly or played upon for 
more than their allotted time. Mr. Hines, 
himself, seems to be acquiring a steadily 
increasing facility in pantomime. At : ny 
rate, he helps along many of the situa- 
tions tremendously. The star is also 
blessed with a competent supporting cast, 
which means a good deal in a full-length 
film, of which something is expected every 
second. All in all 'The Live Wire" is bet- 
ter and more entertaining than 'The 
Crackerjack.' " 



"A MERRY HIT. AUDIENCE GAVE 
VENT TO LOUD LAUGHTER 
THROUGHOUT." 

— N. Y. Daily Mirror. 

" 'The Live Wire' is chuckful of gags. 
The comedy must be a merry hit, for the 
audiences gave vent to loud laughter 
throughout. Johnny is his usually ener- 
getic self." 



"GAGS ARE 
OUT." 



WELL THOUGHT 



— Louella Parsons. N. Y. American. 

"A fat man sat in back of me and 
laughed so uproariously at Johnny Hines in 
'The Live Wire.' I took a look at him to see 
if he had been placed there by the ener- 
getic management to help arouse enthus- 
iasm, but a little later I forgot my portly 
neighbor in my own amusement over 
Johnny Hines in the circus, as a tramp, 
and a little later as an agent for electric 
signs. The gags are well thought out and 
are the sort of things Douglas Fairbanks 
advocates when he says 'let us have more 
action instead of subtlety.' " 



ONE OF THE WHOLESOMEST 
AND CLEANEST COMEDIANS 



OF THE SCREEN." 



every' minute. It never slacks in fun or 
interest and the finish is a roar when the 
circus troupe bowl over the villain and his 
crew and Johnny rescues the heroine. 
Gags a-plenty. Particularly funny is the 
swimming incident of the hoboes and all 
through there are bits which cause every- 
thing from chuckles to belly laughs. 
Johnny sure proves a live wire in this. 
Hats off! He's made the grade." 



"FAST ACTION COMEDY WITH A 
LAUGH IN EVERY SCENE." 

— Motion Picture Neivs. 

''Score another hit for Johnny Hines. 
This comedian seems to have an uncanny 
faculty for making productions which have 
wide popularity as much for their termina- 
tion as the inevitable clinch at the finish 
of the last reel. And the titles! If your 
patrons don't get a laugh out of every one 
of them it will be due only to a lack of 
humor in their make-up. It is an attrac- 
tion that should go over with a bang in 
first runs and all other types of houses. 
'The Live Wire' is a fast action comedy 
with a laugh in every scene. The gags 
which occupy most of the footage are 
novel and entertaining." 



"A DISTINCT BOX OFFICE ASSET 
FOR EXHIBITORS." 

— Moving Picture World. 

"In 'The Live Wire,' his initial First Na- 
tional production, Johnny Hines has turn- 
ed out a picture that should prove a dis- 
tinct box-office asset for exhibitors. It 
combines rich humor, good acting and a 
dramatic story against colorful back- 
grounds. It gives Hines the fullest oppor- 
tunity for his comedy talents and he does 
not disappoint, playing with dash, spon- 
taneity and feeling. The work of the cast 
is beyond reproach." 



—Liberty Magazine. "HINES' MOST PRETENTIOUS 



"Johnny Hines" pictures are full of hu- 
mor, action and suspense. You leave with 
a comfortable feeling that all is well. He 
is one of the wholesomest and cleanest 
comedians of the screen. The plot of his 
new picture. 'The Live Wire", is that com- 
bination of business and love which has 
become so popular." 



"HATS OFF TO JOHNNY HINES" 

— Danny. Film Daily. 

"Another fine box-office treat. From 
Johnny Hines. His first for First Nation- 
al. And he lives up to the pace in this that 
brought him the big national release. The 
picture runs to about 6500 feet, thus al- 
lowing a fine turn-over, and keeps going 



PRODUCTION." 

— Exhibitors Trade Review. 

" 'The Live Wire' is the most pretentious 
production yet graced by that Yankee 
Doodle Comedian, Johnny Hines. His 
many fan followers will be overjoyed at the 
opportunities it offers him. and the man- 
ner in which he grasps them. 

"In the first place, there is rich story 
value. The suspense element is strong, 
and well maintained. The action builds 
surely to a big climax, the continuity is 
straight as the proverbial string, and the 
support is such as to form a brilliant back- 
ground against which the star performs 
his business with the sure self-confidence 
of a master laughmaker." 



and here's the 
other big ones 
that are coming 



C.C.BURR 

resents 




Foreign Righi' Conuollcd by 

dm Hauom) Return Inc 

\ «M MmJiiou Avenue Newt.* 



3iiat national Pictured 

Members cf Motion Picture Producers and Distributors of America lnc.~WIll Hays J^nndnt 



November 28, 1925 



THE REEL JOURNAL 



Page Twenty-five 



Loew Negotiating for Site on Thirteenth 

Street For $2,000,000 Picture Palace Here 



New Theatre Will Be Named Loew's 

Midland, a First-Run for 

Metro-Goldwyn. 

With additional announcement this 
week of plans concerning the proposed 
$2,000,000 Midland Theatre in Kansas 
City, a house which will seat 4,000 per- 
sons and which will follow the presen- 
tation policy of the Capitol Theatre in 
New York City, there is spreading a per- 
sistent rumor that the house will be con- 
trolled by Metro-Goldwyn, as far as the 
booking is concerned. 

With Paramount and Universal in the 
majority control of downtown first run 
houses, it is known that Metro-Goldwyn 
for many months has been seeking a suit- 
able opening in Kansas City for its prod- 
uct. Officials of the Midland Theatre 
Company, which will erect the theatre, 
neither deny nor confirm the Metro- 
Goldwyn phase of the project. The ten 
theatres in Kansas City operated by the 
company strictly are chain houses, but 
the Kansas City theatre presents an en- 
tirely different proposition, it is said. 
That an alliance with "one of the large 
producing companies" is expected, offi- 
cers of the company readily admit. 

The layout of the theatre will permit 
an orchestra of more than forty pieces. 
Some idea of the scale of the building 
planned is gained from the fact it will 
have a total frontage of 514 feet on the 
three streets — Thirteenth, Baltimore and 
Main — mostly available for an impressive 
collection of shops. The theatre entrance 
will be on Main street, but exits will lead 
to all three streets. 

Herbert M. Woolf is president of the 
Midland Company and M. B. Shanberg, 
manager. Additional announcement of 
the plans for the theatre will be made 
soon, Mr. Woolf said. 



M.-G.-M.'s "The Big 
Parade" Wins 

Praise of Press 

The most frenzied enthusiasm ever 
elicited from critics anywhere has greeted 
the premiere of King Vidor's "The Big 
Parade", starring John Gilbert, at Sid 
Grauman's Egyptian Theatre in Holly- 
wood, according to advices received by 
C. E. Gregory, local manager. This new 
Metro-Goldwyn-Mayer picture is an 
elaborate picturization of an original 
story by Laurence. Stallings, adapted to 
the screen by Harry Behn. Renee Adoree,^ 
Karl Dane and Tom O'Brien head the 
supporting cast. 

" 'The Big Parade' marched into Holly- 
wood last night", reported Florence Law- 
rence in the Los Angeles Examiner, "and 
triumphed on every count. Today, King 
Vidor, its director, is one of the most 
distinguished men in filmdom." 

"The picture of pictures — 'The Big Pa- 
rade'!" exclaimed Edwin Schallert in the 
Los Angeles Times. "With a martial 
swing, and the rhythm of blended comedy 
and drama, with romance and heart in- 
terest, the great war epic has at last ar- 
rived! Never has there been such en- 
thusiasm — such ovation — such growing 
and climaxing through a film presenta- 
tion." Other comments were equally en- 
thusiastic. 



Linwood Theatre Safe 

Robbed of $1,173 

A safe weighing almost one thousand 
pounds was moved about thirty-five feet 
from the office to the foyer of the Lin- 
wood Theatre, Thirty-first street and 
Prospect avenue, Sunday and robbed of 
$1,173. Saturday's and Sunday's receipts. 

The theatre was entered through a rear 
window. The combination of the safe 
was hammered off and the door drilled 
open. The loss is covered by insurance. 
The office is just inside the glass win- 
dows and the safe was moved to a less 
conspicuous place. 

W. O. Lenhart, manager of the thea- 
tre, was held up five weeks ago in front 
of his home and robbed of a diamond 
ring and $5. 



Universal Purchases 
French Film Version 
of "Les Miserables" 



PATHE NEWS TAKES M. U.-K U 
GAME AT LAWRENCE. 

Special pictures of the Kansas-Missouri 
football game taken at Lawrence Satur- 
day were shown on the screens of the 
Mainstreet. Orpheum and Pantages thea- 
tres in Kansas City Sunday afternoon, to 
the great interest of the crowds The 
films were taken and developed by the 
Andlauer Film Company, and rushed to 
the downtown shows. 

A supplement of this feature was also 
supplied to all key city accounts at no 
additional cost, according to J. A. Ep- 
person, local manager. Another supple- 
ment to the regular Pathe News service 
was the reel taken at the American Royal 
Live Stock Show in Kansas Ctiy last 
week. 



BLUE-PREVOST TEAM AGAIN IN 
"OTHER WOMEN'S HUSBANDS." 

For one picture, at least. Monte Blue 
and Marie Prevost are to be reunited. 

Exhibitors and fans alike will find 
satisfaction in the announcement made 
this week by Warner Bros, that Mr. Blue 
and Miss Prevost will be starred to- 
gether in "Other Women's Husbands". 

Both the story and scenario of "Other 
Womens' Husbands" are by E. T. Lowe, 
Jr.. who was responsible for "The Hunch- 
back of Notre Dame" and other big 
productions. 



Leslie Durland, booker for Independent 
Film Corp., called on exhibitors in Law- 
rence and other Kansas towns this week. 



Hollywood 

124 West 18th St. Kansas City, Mo. 

FILM MEN'S HEADQUARTERS 

Sandwiches, Cigars, Candy, 
Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 



Carl Laemmle has purchased the rights 
for the United States, Canada, Great 
Britain and other territories, of the nega- 
tive of "Les Miserables," recently pro- 
duced in France. Probably the most fa- 
mous of Victor Hugo's thrilling ro- 
mances. "Les Miserables" will be the 
third of this great master's works being 
handled by Universal. Mr. Laemmle's 
tremendous success with "The Hunchback 
of Notre Dame, was followed first by 
his acquisition of the screen rights of 
"The Man Who Laughs," and now, by 
the distribution rights of "Les Miser- 
ables." 

The picture was produced by Les Films 
de France, a subsidiary of La Societe 
des Cineromans, under the direction of 
Henri Fescourt. 

Sandra Milovanoff, the noted Russian 
stage and screen star, enacts the role of 
Fantine. while Gabriel Gabrio, one of the 
most brilliant of Continental artists, is 
cast as lean Valjean. The production is 
notable for its massive sets, gripping ac- 
tion and dynamic action. 




Scene from Warner Bros.' "The Wife 
Who Wasn't Wanted", starring Irene 
Rich and Huntly Gordon. 

"Flirtation" has been selected as the 
title for the next First National picture 
starring Corinne Griffith, originally 
called "Caesar's Wife," a story by W. 
Somerset Maugham. 




Page Twenty-six 



THE REEL JOURNAL 



November 28, 1925 



CARVER PUTS OVER CLEVER TIE- 
UP FOR "CALGARY STAMPEDE." 

A clever example of good showmanship 
was demonstrated at the Liberty Theatre 
last week when Manager Sam Carver 
tied up with the biggest Live Stock show 
in the country. "The American Royal, 
by showing the picture. "The Calgary 
Stampede," with Hoot Gibson. Carver 
believes in the screen's opportunities of 
staying abreast of local and civic news 
interest, and in this case, the picture 
played to good audiences all week. It 
was good publicity for the Liberty, and 
the stockmen liked the show. 



ENTERPRISE ANNOUNCES SIX 
WM. (BILL) MIX PICTURES. 

Bob Withers, manager of Enterprise 
Distributing Corporation here, announced 
this week the coming release of six Wil- 
liam (Bill) Mix productions, featuring 
the popular Western star in a galaxy of 
his greatest stunts and thrilling action. 

The titles of the new group are : "The 
Golden Trail", "Pioneers of the West" 
"Reckless Ridin Bill',' "Battlin' Bill"! 
"Ranger Bill", and "Let Him Buck." 



POTTER BROS. NEW BALTIS THEA- 
TRE OPENS DEC. 5. 

Potter Brothers will open their new 
Baltis Theatre at Thirty-fifth and Indiana 
Streets, Kansas City, December 5. The 
new theatre seats approximately 800 per- 
sons. 

The Yale Theatre Supply Company has 
installed new Simplex projectors and 
Peerless Reflector Arc equipment. 




Distributed by 
Independent Film Corp., K. C, Mo. 




HEADQUARTERS 

For Exhibitors and Film Men 

#/ HOTEL 
BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




:CHANGE 



C>IovindAlon0 
Movie Rows 



Paul Gray. Southern Division Exploita- 
tion man for Pathe, was a visitor at the 
Kansas City office this week. Gray is 
here to launch several big campaigns. 

* * * 

Al Kahn. who needs no introduction, 
left Florida long enoughto visit his family 
and friends here this week. 

* * * 

E. L. Dyson, formerly owner of the 
Palace Theatre in St. Joseph, has been 
added to the local sales staff of Pathe 
Exchange, Inc. 

* * * 

Sam Berger, and Harris Wolfberg, spe- 
cial representatives for Metro-Goldwyn - 
Mayer, are making a sales canvass of the 
Kansas City territory 

* * * 

E. C. Rhoden, manager for Midwest 
Film Distributors, Inc., made a trip to 
Kirksville, Mo., this week. 

* * * 

Bert Klock has sold his Crystal Theatre 
at Ottawa. Kas., to Willard Frazier, 
prominent Kansas exhibitor. 

* * * 

It is estimated that from SO to 75 thea- 
tres in this territory are closing down 
until after the holidays. In the most 
cases, these theatres are located in the 
smaller towns. 

* * * 

George A. Hickey. formerly district 
manager for Metro-Goldwyn at Kansas 
City, has assumed supervision of the 
Philadelphia. Washington, Pittsburgh and 
Charlotte offices. 

* * * 

Stanley Rolo, formerly connected with 
the old Mutual Film Company, but more 
recently out of the game, has taken a 
position with the Kansas City office of 
P. D. C. as a salesman. 

* * * 

E ,M. Saunders. Western Division Sales 
Manager for Metro-Goldwyn. and J. E. 
Flynn, district manager, were in Kansas 
City last week. While here thev con- 
ducted a sales convention at the Muehle- 
bach Hotel. The members of tli local 
selling staff attended. 

* * * 

C. E. Gregory, branch manager for 
Metro-Goldwyn here, has announced the 
following downtown dates on his compa- 
ny's product for the near future: "The 
Merry Widow," at the Royal, two weeks 
starting December 5; "Tower of Lies." 
Newman, December 13: "The Only Thing," 
Newman. December 20: "Pretty Ladies." 
Royal. December 26. and "Exchange of 
Wives." Newman. Tanuarv 3. 

* * * 

Among the exhibitor visitors this week 
in the Kansas City film market were : 
B. Hawkins. Mainstreet, Drexel. Mo.; 
Mrs. O. Winkler. Mainstreet, Lexington, 
Mo.: Messrs. Weaver and Lucy. Roval, 
Hoisington, Kas.: Hugh Gardner, Or- 
pheum, Neosho. Mo., and Bill Parsons, of 
the Pershing Theatre, Joplin ; W. H. 
Weber. Echo Theatre, Great Bend, Kas.; 
M. G. Kirkman, Strand. Hays. Kas.; G. 
L. Rugg, T .eland. Troy, Kas. ; C. E. Mon- 



trey, Park, St. Joseph, and R. B. Chris- 
tian, Byers, Excelsior Springs. Mo. 

* * * 

C. A. Schultz, branch manager for P. 
D. C. here, made a flying trip to Leaven- 
worth. Kas., this week. 

* * * 

Harry Taylor, Universal manager here, 
was busy this week combing the Kansas 
territory. 

* * * 

Louis Reichert, branch manager for 
Warner Bros. here, took a trip into Cen- 
tral Missouri and Sedalia this week. 

* * * 

L. Brenninger. Cozy Theatre. Topeka, 
and Stanley Chambers and L. M. Miller 
of the Miller Interests of Wichita; Mr. 
and Mrs. Robinson of the Royal Theatre, 
Svery, Kas.; L. A. Wagner, Princess, 
Eureka. Kas. ; and C. W. Goodell, Pas- 
time. Ottawa, were seen along Movie Row 
this week. 

* * * 

Glenn Dickinson, who has installed 
Peerless Reflector Arc equipment in his 
Bowersock Theatre. Lawrence, Kas.. has 
reported better projection results from the 
new IS ampere equipment than he former- 
ly obtained from 70 amperes in the old, 
according to J. H. Toler of the Yale The- 
atre Supply Company, local distributors. 

* * * 

The staging of Charleston dancing con- 
tests continues to be the best money- 
making novelty bet among suburban 

houses in Kansas City, despite the fact 
that the practice has been in vogue sev- 
eral months. This week Adolph Eisner, 
manager of the Circle Theatre, and A. 

Wittam. manager of the Strand, "stood 
them up" with just another "contest." 

* * * 

The fact that Louis Charninsky, orches- 
tra leader at the Pantages Theatre, Kan- 
sas City, for years has followed dilligently 
in pursuit of his self-appointed task as 
"mail man" for the theatre, won him a 
story of liberal space in the Kansas City 
Star this week. Any morning he can be 
seen back*stage sorting the mail and to 
hundreds of artists who have played at 
the theatre he has endeared himself by 
forwarding their mail correctly and 
speedily. 

* * * 

A wave of theatre robberies swept over 
Kansas City this week. At the Pantages 
Theatre, first run downtown house, a 
bandit rushed in front of the box office, 
in full view of a downtown throng, point- 
ed a revolver at Miss Blanche Shaw, and 
escaped with $25 in bills, the afternoon of 
November 23. At the Newman Theatre 
that same night a ribbery narrowly was 
averted. William Jacobs, of the manager's 
office, Charles Raymond, advertising 
manager, and E. C. Kristie, special po- 
liceman, were in the office arranging to 
deposit the receipts in a safe when a 
knock came upon the door. Kristie open- 
ed the door, a hand hastily reached 
through, but in slamming the door with 
a view to trapping the bandit, Kristie al- 
lowed him to escape. 



November 28, 1925 



THE REEL JOURNAL 



Page Twenty-seven 



"This One Was Built For The Box Office" 

—SAYS MOVING PICTURE WORLD 

And When You See It — You're Going to Call 
It the Greatest Fire Picture Ever Made! 




I 



One of the 
Bravest" 

A Gotham Production 

Reviewed by 

C. S. SEWALL 

"One of the Bravest'* 
was built for the box- 
office and should prove 
a good attraction for 
the average theatre. It 
is a thrilling and human 
intere s.t melodrama. 
There are good touches 
of Jewish-Irish humor, 
a quantity of heart ap- 
peal In the plight of 
the father who not 
only grieves for his 
cowardly son, but be- 

ieves him to be a thief, 
when in reality his wife 
has used the money by 
a had investment that 
she thought was sure- 
fire. There is a villain 
in the person of a 
crooked oil salesman 
and plenty of pep and 
thrills in the fire-fight- 

ng scenes. 

melodrama fans will 
thrill :ii the climax in 
which the regenerated 
lad holds on to the edge 
of the burning wall, 
while his father climbs 
down to safety over his 
body and get an even 
bigger thrill when, with 
the disabled villain In his 
arms he jumps several 
stories into a life net. 



Book it. 
Boost It, 
and 
CLEAN UP! 



c^y> 



PRODUCTIONS 



MIDWEST FILM DISTRS., Inc. 

E. C. RHODEN, Mgr. 
1710 BALTIMORE KANSAS CITY, Ma 



Page Twenty-eight 



THE REEL JOURNAL 



November 28, 1925 



v \. . 




AS* 
PICTURES 



The Dawn of a 

New Day in 




SERIALS 



"Should certainly prove a 
ten strike! One of the 
very best serials Universal 
has ever made! A whale 
of an attraction!" 

— says Moving Picture World 

"A live wire serial that 
should please any audi- 
ence!' 

— says Motion Picture News 



f 



A mammoth serial production in 10 episodes pro- 
duced with all the costly care of a big feature — based 
on the most marvelous invention of modern times — 
the wonderful death-ray machine. It has received 
columns and columns of newspaper space all over the 
world ! Your patrons know of it — want to see it. 
Now they can see what it's like in action for the first 
time. How they'll flock to see this — the most start- 
ling chapter play of all time! 



OF COURSE IT'S FROM 



UNIVERSAL 



November 28, 1925 



THE REEL JOURNAL 



Page Twenty-nine 




LOUIS 

FILM MARKET 



Arrow Pictures Open 

St. Louis Exchange 



Arrow Pictures, Inc., has opened an ex- 
change at 3405 Olive street with Tom 
Leonard as manager. 

Mr. Leonard, who owns the Progress 
Pictures exchange at that address will 
continue to operate his own office, but 
will devote much of his time to the Ar- 
row interests. Separate sales and office 
organizations will he maintained. 

Mr. Leonard and L. T. Rogers, general 
representative for Arrow Pictures, were 
hosts at a dinner given at the Elks Club 
Tuesday noon, November 17. preceding 
the pre-release screening of "The Prim- 
rose Path" and "Tessie" the first two of 
the twenty-four Golden Arrow first-run 
pictures to be released this season. 

Fred Wehrenberg, vice-president of the 
St. Louis Motion Picture Exhibitors 
League, was toastmaster at the dinner. 

"Primrose Path" and "Tessie" are the 
first two releases of the Golden Arrow 
First Run Pictures. The others to follow 
in order include: "Children of the Whirl- 
wind," "The Substitute Wife," "The Un- 
named Woman," Scandal Street," "Wan- 
dering Fires," "The Mysterious Pines," 
"The _ Great City," "Share and Share 
Alike," "The Cleaner Flame," "Led 
Astray," "On Her Own." "The Silken 
Lady" and "Dont Lie to Your Wife." 



NEW ST. LOUIS THEATRE OPENS 

WITH "DRUSILLA WITH A 

MILLION." 

The St. Louis Theatre, Grand boule- 
vard at Morgan street, which is being 
operated by the Orpheum Circuit as a 
combination house had its grand opening 
on Monday, November 23. F. B. O.'s 
"Drusilla With a Million" was the open- 
ing feature attraction. Several acts of 
Orpheum Circuit vaudeville rounded out 
the bill. This theatre which cost up- 
wards of $1,000,000 seats 4.080 and is the 
third largest in the world. 



BANDIT ROBS THEATRE CASHIER 
WITH OFFICER IN LOBBY. 

A lone bandit stuck-up Miss Clara Zink, 
cashier of the New Maplewood Theatre, 
7170 Manchester avenue, at 10 p. m., No- 
vember 18, while she was talking with 
Patrolman Walters, who was in plain 
clothes. 

The officer was a few feet away from 
the cashier's cage when the robber en- 
tered. So quietly did the chap work 
the patrolman did not awaken to the 
situation until the bandit started to leave. 
It was then too late. 

A large number of people were on 
the pavement near the theatre but none 
were injured by the shots. 




J. J. ROGERS 
New Enterprise Manager Here 

Fear Sunday Closing 

Move In New Bill 

Sunday pleasure trips of St. Louisians 
are threatened by a proposed ordinance 
introduced in the St. Louis Board of Al- 
dermen, Friday, November 20, by Alder- 
man John Neu of the Thirteenth Ward. 

The measure would prevent the sale 
of auto accessories on Sundays. Neu 
denies that he has any "blue law" pro- 
clivities and contends that the object of 
the measure is to give the mechanics 
employed by the auto service agencies 
a day off. 

St. Louis motion picture exhibitors 
should not be asleep to the dangers of 
this measure. Clearly it is the opening 
wedge of the long threatened drive for a 
Blue Sunday in St. Louis. If it goes 
through the next move will be to close 
gasoline filling stations on Sundays, and 
then motion picture houses, etc., under 
the cloak that the bills are intended to 
give the employees a day off. 



The Bridge Theatre, 4867 Natural 
Bridge avenue, St. Louis, has changed 
hands again. This house seats 720 per- 
sons and is in a growing neighborhood. 
The new owners are Rodney & Katz. 
Jimmy Madison has been managing the 
house. 



[r=ii — ii — i r=ir=i r=ir — i i— ir=i r =ir=i r=ii — 1 1-. 1 

I BRIGHT BITS and\ 
NEWSY NOTES 

H^ii — ii — ir=ii — ii — ir=iP=ir=nr=rir= 1 r=nr=ir=JJ| 

NEW THEATRE SITE INVOLVED IN 
LAND TITLE SUIT. 

Claiming that he has an interest in the 
lot on Union boulevard on St. Louis ave- 
nue on which William Goldman proposed 
to erect a $150,000 motion picture house, 
E. A. Freudiger, formerly employed as 
auditor by Goldman, has asked the St. 
Louis Circuit Court to order a partition 
sale of the property. 

Freudiger alleges in his petition that 
he advanced $2,000 towards the $10,000 
first payment on the site for the new 
theatre, and that William Goldman put 
up $5,500 and Samuel Goldman, Jr., and 
Maxwell Goldman $2,500. He claims a 
one-fourth interest in the ground. 

William Goldman expressed the belief 
that he will be able to convince any court 
that Freudiger hasn't any interest in the 

lot. _ 

COLUMBIA PICTURES CO. REPORTS 
BIGGEST WEEK IN SALES. 

"Paint and Powder", a Chadwick pic- 
ture starring Elaine Hammerstein, has 
been sold by Barney Rosenthal of Co- 
lumbia Pictures Corporation to the new 
St. Louis Theatre. 

Other Columbia releases that will ap- 
pear at this big houseware "Stepping Out" 
and "Danger Signal." 

Rosenthal, who is president of Colum- 
bia Pictures Corporation, announced that 
last week was the greatest in the history 
of his exchange. This record is all the 
more remarkable because no special drive 
was on to get business. 



ST. LOUIS THEATRE STOCKS. 

St. Louis Amusement Company stock, 
listed on the St. Louis Stock Exchange, 
closed the week at 54 bid and 56 asked. 
The closing sales of the week were at 
$55. Skouras A was lower for the week, 
closing at $60.25 bid and $61.25 asked. 

New North Side House. 

Steve Kaiman has awarded the con- 
tract for his new theatre at 8201-03 North 
Broadway to the Acme Construction 
Company. 1782 Railway Exchange Build- 
ing. Theodore Steinmeyer. International 
Life Building, is the architect. 

The structure will be 60 by 150 by 139 
feet and will cost about $75,000. In ad- 
dition to the theatre auditorium it will 
contain stores and offices. 



Visitors of the week included S. E. 
Pertle. Terseyville, 111. ; S. E. Brady, Cape 
Girardeau, Mo., and J. Marshall, Rodgers, 
Ark. 



Page Thirty 



THE REEL JOURNAL 



November 28, 1925 




BOX*OFFICE 



ENTERPRISE 
Dynamite Dan. — An extra 



good show, 
and the crowd was enthusiastic about it. 
— Nelle Beaty, Star Theatre, Carrollton, 
Mo. 

Fear Fighter, Billy Sullivan.— Had a 
good house and audience seemed greatly 
pleased with this picture. Print in good 
condition. — Nelle Beaty, Star Theatre, 
Carrollton, Mo. 

Desert Madness, Jack Perrin. — This was 
the best picture of its type, we have as 
yet secured. — Nelle Beaty, Star Theatre, 
Carrollton, Mo. 

Fear Fighter, Billy Sullivan.— This pic- 
ture well liked. Condition of print, good. 
— W. J. Stites, Royal Theatre, Elgin, Kas. 
Average Woman, Special— Very nice 
and pleasing picture. Print in good con- 
dition.— M. Patee, Patee Theatre, Law- 
rence, Kas. 

Enemies of Youth, Special.— Sure a 
good picture. Every theatre should run 
this one. Something in it to think about. 
Condition of print, good.— T. E. Bou- 
durant Doris Theatre, Ness City, Kas. 
F. B. O. 
Silk Stocking Sal, Evelyn Brent.— A 
real different action drama with a splen- 
did appealing star.— W. S. Duncan, Gem, 
Lyndon, Kas. 

Thundering Hoofs, Fred Thomson.— 
This a real knockout. Patrons certainly 
are enthusiastic about Thomson.— W. S. 
Duncan. Gem, Lyndon, Kas. 

Cloud Rider, all star.— A real honest-to- 
goodness airplane thriller. Patrons surely 
eat it up.— W. S. Duncan, Gem, Lyndon, 
Kas. 

No Gun Man, Lefty Flynn.— Flynn surely 
scores in this one. A very clean-cut en- 
tertaining star.— W. S. Duncan, Gem, 
Lyndon, Kas. 

FIRST NATIONAL 
Husbands and Lovers, Lewis Stone. — 
An extra good picture that drew favor- 
able comments. Some of the best acting 
in this one we have seen for some time. 
Print and advertising good. — R. D. Strick- 
ler, Wickiser, Craig, Mo. 

Why Men Leave Home, Lewis Stone. — 
A good picture. Pleased about 75%. 
Print and advertising good. — A. J. Sex- 
ton, Sexton Theatre, Fontana, Kas. 

Madonna of the Streets, Sylvia 
Breamer. — An awfully fine picture, but 
did not pull any business above ordinary, 
which is poor. — Rialto Theatre, Monett, 
Mo. 

Her Night of Romance, Constance Tal- 
tnadge. — Excellent show, enjoyed by all. 
Print fair, accessories good. — De Wolfe, 
Apex Theatre, Jamesport, Kas. 

Hottentot, Douglas McLean. — A good 
picture in good condition. Bad weather, 
house poor. — O. S. Bright & Son, Home 
Theatre, Rockville, Mo. 

Classmates, Richard Barthelmess. — Sat- 
isfactory, but bad weather hurt attend- 
ance. Print fair. — O. C. Rose, Harmon, 
Milan, Mo. 

Perfect Flapper.— Patrons well pleased 
with Colleen. A good show. Print fair. 
Advertising good. — L. R. Richardson, 
Paramount Theatre, Lucas, Kas. 




Loves Wilderness, Corinne Griffith. — 
One of the best pictures we have ever 
run of First Nationals and box office 
also showed it. Only wish we had more 
like it. Print good.— G. E. Shilkett,, Rex, 
Joplin, Mo. 

Circus Days. — A very entertaining pic- 
ture. Somewhat different from the or- 
dinary run of pictures. Sure attracts the 
youngsters. Print fair. Advertising good. 
— M. M. Wilson, Opera House, LaCrosse, 
Kas. 

Live Wire, Johnny Hines. — In connec- 
tion with Charleston Dancers did a big 
business. Picture pleased 100%. Print 
good. Advertising good. — Glen W. Dick- 
inson, Bowersock Theatre, Lawrence, 
Kas. 

I Want My Man, Doris Kenyon. — Print 
good. Pleased 85%. A good entertain- 
ment for any town. Advertising good. — 
Ira Stonebaker, Allen Theatre, Allen, Kas. 
Abraham Lincoln. — A wonderful picture 
that should be shown in all theatres. Sure 
pleased here, but had bad nights. Rain 
and snow both nights. Print and adver- 
tising good. — W. F. Denney, Electric 
Theatre, Lowry City, Mo. 
FOX. 
Arizona Romeo, Buck Jones. — A good 
picture but too much gone bad. — Silver 
Star Theatre. Forest City, Mo. 

The Cyclone Rider, Reed Howes. — This 
is an exceptionally good picture and liked 
by all. — Bruce Carter, Alamo, Ridgwav, 
111. 

The Man Who Played Square, Buck 
Jones. — A dandy western. Pleased 100%. 
— Bruce Carter, Alamo, Ridgwav, 111. 
PARAMOUNT. 
Her Love Story, Gloria Swanson. — A 
fair picture but too many reels, and 
makes too long a program. — Silver Star 
Theatre. Forest City, Mo. 

The Pony Express, all star. — This one 
not only broke the record of "The Cov- 
ered Wagon,'' which was our house rec- 
ord, but it also broke all records for fine 
comments from our patrons, all ministers 



were boosting for us and one even 
preached a sermon on the picture the 
Sunday before we opened the run, this 
minister had seen the picture elsewhere 
but he came in to see it again. 

I have used all the "Big" ones in the 
past but consider this the best of all of 
them, a showman who passes this up is 
making a bad mistake. — Frank Davidson, 
Royal, Cherryvale, Kas. 

PRODUCERS DIST CORP. 

Charley's Aunt, Syd Chaplin. It's a 
good clean story, full of lots of excellent 
comedy. — Dr. James Moffitt, Airdome, 
Tampa, Kas. 

STANDARD. 

Bringing Home the Bacon, Buffalo Bill, 
Jr. — A real picture and played to 100% 
satisfaction. — E. V. Wheeler, Cozy, Burr 
Oak, Kas. 



BOLLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 
Kansas City, Mo. 



340 Douglas Bldg. 
Los Angeles, Calif. 






-isas.Cijr 

Engraving* 

ColorplateCo 

#«ciitf Walnut - Kansas Citv 

Main4707 

Halftones Color Plates 
Zinc Etchings; 

v'on ti mely 




Mail in Your Film Report Today For the Next Issue. 



THE REEL JOURNAL. 

512 Manufacturers Exchange, Kansas City, 



Mo. 



My opinion on pictures recently played here is as follows : 

Title 

Star Producer 

Remarks 

Title 

Star Producer 

Remarks 



If Every Exhibitor Does His 
Duty There Will Be No Mediocre 
Pictures. 



City 

Theatre .. 
Exhibitor 



November 28, 1925 



THE REEL JOURNAL 



Page Thirty-one 



EE 



Two fonts per word 



© THE CLEARING HOUSE ^ 



payable 



advance. 



I.M / .l / J.M.M. M .M. M .M/.l. MJJAI . M . M^ 



.\ o advertisements 
a e cepted for less 
than 50c. 



Sells 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs. Theatres and Mis- 
cellaneous Articles, 



Buys 



Rates for other spaces 
furnished on request, 
AVrite for detailed re- 
port of circulation 
coverage. 



3E 



REAL BARGAINS 
Two (GE) Magda equipment units, 
slightly used, real bargains at $14.'. (K> 
each. 

Two (1-A) model Motiograph projectors 
with arc lamp houses and motor equip- 
ment, each $275.00. Write Stebbins Pic- 
ture Supply Co., Kansas City, Mo. Ctf 

MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



Guaranteed: % HP., 110-volt, 60 cycle, 
single phase, used motors with pulley, n* 
1(17.50 each. Also brand new V* HP., 110- 
volt, Westinghouse make at $13.75 each. 
Brand new 1 KW Westinghouse, 32 volt, 
1150 speed, light and power generators 
at $-18.00 each. 25% cash, balance C. O. 
I). We have special prices on 32 volt 
motors. We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Mil-.. Duluth, Minn. 

Ctf-10-3 

At Liberty — A-l Organist; any make of 
organ; one pictures improvise: large li- 
hrary; union. Amy Simpson, 1612 W. Jack- 
son Blvd., Chicago. — P4t, 12-5. 



ON SPECIAL SALE! 
Two <G-A) Powers projectors with mo- 
tor equipment and arc lamp houses, each 
$^50.00. Stebbins Picture Supply Co., 
Kansas City, Mo. Ctf 

MOTIOGRAPHS — Motor driven; com- 
plete with Gundlnch lenses; used only two 
months. AVorth to anyone $275.00, our 
bargain price $150.00. or two for $275.00. 
Simplex, $275.00 each, or two for $500.00. 
Bell Howell Compensarcs, 110 volts, 00 

cycles, A. ('., $42.50. Western Feature 

Films, 730 S. Wabash Ave., Chicago, 111 

P4t, 12-5. 

FOR SALE 
Studebaker six Portable Movie, (JOv gen- 
erator and field rheostat, all attached. 
Also Semi-portable standard Motiograph 
Machine, 40 ft. nine, and screen; can show 
anywhere, any place. AVorth six or seven 
hundred dollars; will take fixe hundred 
if sold at once. AA'rite Box 413. Beverly, 
Kas„ for more particulars. 



Attractive Electric sign reading "A'ie- 

toria Theatre." very cheap C. G. Deniel, 

S45 South State. Chicago, 111. l'::t 12-12 

SITUATION AA ANTED — By operator 
with 12 years experience: desire position 
out of city. Will go anywhere. Address 
Box O. The Reel Journal. Phone Balti- 
more 2002AV. Clt 11-"S 



CHAIRS FOR SALE 

300 used chairs, $2.50 each. 5-plv veneer 
hacks, upholstered seats; 125 seats newly 
upholstered. All chairs in excellent eon'- 
ilition. Cozy Theatre, Columbia, Mo. 
C3t — 12-12 



FOR SALE — 50-50 Transverter, $300.00; 
guaranteed same as new machine. A. A. 
Electric Machinery Co., 1111 Cherry St.. 
K. C. Mo. — C3t, 11-2S. 



THEATRE WASTED- In town of 5,000. 
A\ rite N. K., care Reel Journal P3t, 



BETTER HURRA- 
TWO (D-Model) Motiograph projectors 
with motor equipment and are lamp 
houses, each $265.00. stebbins Picture 
Supply Co.. Kansas City, Mo. ctf 



'•I sed Theatre Chairs, Picture Ma- 
chines; low prices.'* — C. G. Oemel, *45 
South State, Chicago P4t, 12-5. 



"Highest Cash Prices Paid for Pic- 
ture Machines." — C. G. Demel, 845 
South State. Chicago P4t, 12-5. 

FOR SALE, 300 OPERA CHAIRS. 
Practically new, used only a few weeks. 
AAill sacrifice. Stebbins Picture Supply 
Co., Kansas City, Mo. 

FOR SALE 
350 used chairs, $2.50 each, 5-ply Ve- 
neer backs, upholstered seats. 125 seats 
newly upholstered. All chair in excellent 
condition. Cozy Theatre, Columbia, Mo. 

C3t — 12-12 

FOR SALE 

Cretore No. Popcorn Machine, motor 

driven, gas heat; has been run two years. 

In A-l condition and priced to sell. AVrite 

Otis Greenlinw, Canton. Ivans. C4t-12-12 



MOTION 


PICTURE SUPPLIES 


December 


Pre-Inventory Sale of 


I sed Motion 


Picture Machines, Thea- 


tre Supplies, 


Frames, etc. 


Send 


for Bargain List. 


ERKER 


BROS. OPTICAL CO. 


60S Olive St. 


St. Louis. Mo. 




C5t — 12-18 




CASH OR TERMS 

The New REPR0DUC0 

Player Pipe Organ 

$2,150.00 

Used WURLITZER Style K. 

$5,000 when new, only 

$1,850.00 

Used. SEEBURG Orchestrion 

Pipes, drum unit, piano 

$1,175.00 

Used Electric Pianos $450 and up. 
Cash or Terms 

J. W. JENKINS SONS 
MUSIC CO. 

Kansas City, Mo. 



TESCO DRIP PAN 

(Patented) 




>%G0i0 5tAl. 
Titwr Rftmms 



i&utomaiic2?ck«?i I^distei-gbrpofarion. I " ""■ IZV.'Z 

CHEMICAL BLOC ST LOUIS. M Q .-| ■""""■«"«"■» 



For years the operators of Power's pro- 
jectors have felt the need of a properly 
constructed device to catch the oil con- 
stantly dripping from the mechanism. ( lil 
covers the front of the stand, the lower 
magazine, the film therein and the floor 
and is the direct cause of almost all the 
motor and speed control troubles and 
dirty film. 

The TESCO DRIP PAN for Power's 
projectors is a heavily nickeled pressed- 
steel pan, designed so all the oil is caughl 
and caused to run into a bottle. RE- 
MEMBER, oil is the life of the projector 
— plenty of oil forms a film between mov- 
ing parts, thereby wearing out oil and 
not the metal bearings. As the oil breaks 
down and runs off it is caught by this 
pan and thrown out. The bearings and 
gears can be flushed from time to time 
with flushing oil and fresh lubricating oil 
applied, without removing the bead from 
the stand or disturbing the setup. 

The price of this pan is $3.00 each, oi 
$6.00 the pair. 

Manufactured Exclusively by 

Theatre Equipment 
Supply Co. 

146 LEAVENWORTH STREET 
San Francisco, Calif. 



^K 



% Me CLASH of ^ 

WOLVES 





<3\ 




K j») 




JUNE MARLOWE 

Charles Farrelb Charles Conklin 
Will Walling Pat Hartigan 

Directed by- Noel Smith 
Story and Scenario by- Charles Lcgue 

ERBROS 

of the Screen ^ 



ST. LOUIS 
\ Danl c 
3312 Lindell Blvd. 



KANSAS CITY 

Louis Reichert, Mgr. 

19th & Wyandotte Sts. 



J 



IfSAS CITY 



ST. LOUIS 



QTie cpUm Trade tyaper of the SoutJruJe'Sts 



■mx&i.V&Gfri 



[AUGHT 



—and the World Laughs With You! 

Ho! Ho! 

Ha! Ha! 

He! He! 

National Laugh Month 

BOOK PATHE COMEDIES SOLID 



MACK SENNETT 

BEN TURPIN 
HARRY LANGDON 

ALICE DAY 
RALPH GRAVES 



HAL ROACH 

OUR GANG 

CLYDE COOK 

GLEN TRYON 

CHARLIE CHASE 



JANUARY 

Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
J. A. Epperson. Mgr. 



St. Louis — 3310 Olive St. 
T. G. Meyers, Mgr. 



Vol. X 
.No. 26 



/A 



DECEMBER 5, 1925 Two a ■££" ,, 



■fublislieU Joivery Saturday by 

UL.l-L, JUIUAAL 4' Lit. CO< 

.i.iiiai.u'iuni'5 fcjxciiuilgc 

IViUIN.1,1 tilt. .Ho. 



Page Two 



THE REEL JOURNAL 



December 5, 1925 





:: Kansas City Trade Directory :: 


Here is a List of Leading Film Exchanges and Dealers of This Territory. 
Deal With These Recognized and Established Firms. 


NATIONAL 


EXCHANGES 

DISTRIBUTORS 


STATE RIGHTS 




EQUIPMENT 


ASSOCIATED EXHIBI- 
TORS, Inc. 

Ill West 17th St. 

Frank Cassil, Manager 

J. Schorgl, Booker 

Telephone — Harrison 8645 




PATHE EXCHANGE, 
Inc. 

Ill West 17th St. 
J. A. Epperson, Manager 

J. Schorgl, Booker 
Telephone— Harrison 8645 




INDEPENDENT FILM 
COMPANY 

115 West 17th St. 

Chas. Bessenbacher, Mgr. 

S. A. Hamilton, Booker 

Telephone, Grand 3160 




COLE THEATRE 
SUPPLY CO. 

Powers Machines 

109 West 18th St. 

T. F. Cole, Manager 

Telephone — Harrison 2231 




















PRODUCERS 

DISTRIBUTING CORP. 

Ill West 18th St. 

C. A. Schultz, Mgr. 

C. M. Parkhurst, Booker 

Telephone— Harrison 0919 






CHAS. M. STEBBINS 
PICTURE SUPPLY CO. 

Motiograph DeLuxe 

Machines 

1818-22 Wyandotte St. 

C. M. Badger, Manager 

Telephone— Grand 0134 


FIRST NATIONAL 

PICTURES, Inc. 

T. O. Byerle, Manager. 

Wm. A. Burke, Asst. Mgr. 

R. Heft, Booker 

1712-14 Wyandotte St. 

Telephone — Harrison 8623 






ECONOMY 
FILM SERVICE 

The Mail Order Exchange 

No Contracts 

113 West 18th St. 

Bernard C. Cook, Manager 

Telephone — Harrison 8351 


















UNITED ARTISTS 

CORPORATION 

1706 Baltimore 

G. F. Navarre, Mgr. 

L. J. Doty, Asst. Mgr. 

Clair Woods, Booker 

Telephone— Grand 1822 








YALE THEATRE 
SUPPLY CO. 

Simplex Machines 

108 West 18th St. 

C. D. Struble, Manager 

Telephone — Grand 2923 


FILM BOOKING 
OFFICES of AMERICA, 

Inc. 

Snower Bldg., 18th & Bait. 

Roy E. Churchill, Mgr. 

J. A. Masters, Office Mgr. 

Charles Oliver, Booker 

Telephone — Harrison 3257 






STANDARD FILMS 

113 West 18th St. 

F. J. Warren, Gen'l Mgr. 

Jack Langan, Mgr. and 

Booker 

Telephone — Grand 1318 
















UNIVERSAL FILM 
EXCHANGE 

1710 Wyandotte St. 

Harry Taylor, Mgr. 

L. E. Harned, Booker 

Telephone — Harrison 5624 






K. C. SCENIC CO. 

Drops and Curtains of 

all Kinds 

24th & Harrison Sts. 

Telephone — Harrison 2735 
























METRO-GOLD WYN 

PICTURES CORP. 

1706-08 Wyandotte St. 

C. E. Gregory, Mgr. 

G. H. "Gib" Jones, Booker 

Telephone— 'Grand 2110 




WARNER BROS.- 

VITAGRAPH, Inc. 

1820 Wyandotte St. 

L. Reichert, Manager 

A. W. Day, Booker 

Telephone — Harrison 8304 




PEERLESS 
FILM SERVICE 

109 West 18th St. 

Bernard C. Cook, Mgr. 

C. Berwick, Booker 

Telephone, Harrison 8351 




EXHIBITORS FILM 

DELIVERY AND 

SERVICE CO. 

Ill West 18th St. 

E. E. Jameson, Mgr. 

Telephone— Grand 2095 


T 

of eac 

C 

in adv 


hi 
h 

he 

ar 


s directory will b« 
month. 

inges of copy mus 
ice of publication 


t 
dc 


>ublished in the fi 

be in our office o 
ite. 


rs 
ne 


t issue 
week 



December 5, 1925 



THE REEL JOURNAL 



Page Three 



"Gee of the Most Absorb- 
ing Specials Ever Turned 



Out." 



— New York Telegraph 




With 

JACK PICKFORD 

LOUISE DRESSER 

and 

CONSTANCE BENNETT 



No more unusual picture lias 
appeared this year than this 
beautiful love story, that con- 
tains a striking mystery develop- 
ment and a sharp depiction of 
what a mother's love can do to 
a woman who had neglected .ill 
her obligations. New York 
critics praised it to the skies. 
"One of the most striking char- 
acter studies that have made 
their way into the movies. Well 
worth a visit." — N. Y. Sun. "An 
unusually good picture." — N. Y. 
Evening World. 



PLAYING THIS 
WEEK AT 
THE LIBERTY 
THEATRE, 
KANSAS CITY 



You're Patrons Will 

Thank You For 

Showing It 



Another 
Jewel! 



UNIVERSAL 



Another 
Winner! 



Page Four 



THE REEL JOURNAL 



December 5, 1925 




Opened with Gene Stratton Porter's 
Keeper of the Bees. Reeord business 
for Monday at Ideal Theatre. Parked 
house two ]i. ni. until nine thirty, in 
spite first eold spell of winter. Every 
one niy patrons and new ones that 
have never been in house before loud 
in their praise. Warmest congratula- 
tions. 

LESTER IDEAL THEATRE, 

New 1 ork City. 



Keeper of the Bees opened as bitf as 
Lloyd's "Freshman." Crowds stood in 
line all afternoon. From seven p. in. 
until we stopped selling tickets the 
sidewalk was bloeked at each perform- 
ance. It's a ready made box office at- 
traction. All you have to do is to let 
your patrons know you have it and 
hire more ushers. 

J. P. CALLA, Manager, 
Strand Theatre Canton, Ohio. 



Keeper of Bees opened tonight to 
capacity. Every one enthusiastic about 
it and boy, what an audience picture, 
what a women's picture it is. Don't 
let any exhibitor with a sick box office 
miss this one. Regards. 

W. WALLACE, 
Orpheum Theatre, Leavenworth, Has. 



Stood them up all day with Gene 
Stratton Porter's Keeper of the Bees. 
Ifl::d 2,400 house capacity in and hun- 
dred foot lobby filled three times dur- 
ing evening. Had to establish extra 
box office to handle crowd. Everybody 
tickled to death with picture. Warm- 
est congratulations, 

CARSOX DAXKEV 
American Theatre, Salt Lake City. 



Keeper of the Bees opened yesterday 
at the Princess. One of the few threat 
box office attractions. Had to cut pro- 
gram to accommodate crowds who 
stood in pouring rain clamoring for 
ad mi ission. This is our first tele- 

gram in our fourteen years of opera- 
tion of this nature but Keeper of Bees 
deserves all the praise we can ^ive it. 

G. S. VICK, Manager, 
Princess Theatre, Charlotte. X. C. 



Just finished engagement Keeper of 
Bees to phenoineual business. Business 
built each day could have easily played 
extended eiiR - a«;enieiit but other attrac- 
tions interfered. Accept my congratu- 
lations on this one. Keep up the j^otid 
work. 

JACK GROSS, Manager 

Wareham Theatre, Manhattan, Kas. 



Keeper of the Bees beyond a doubt 
best box office attraction I have had 
in loii^ time. Obliged to stop selling 
tickets at seven o'clock each evening 
a five day showing. Hundreds turned 
away at each performance. Must show 
return engagement. F. B. O. attrac- 
tions always prove a winner. 

SAM CARLTON", 

Strand Theatre, Frankfort, Ind. 



Keeper of Bees tops rt 1 1 attendance 
records here also broke all records for 
long run. Never in history of Jack- 
son theatres has any production turned 
them away four days every perform- 
ance. Keeper, great audience picture. 
Will go down in film histi»ry as one of 
greatest ever produced. Regards. 
E. L. DRAKE, 
Gem Theatre, Jackson, Tenn. 



Congratulations Keeper of Bees 
shattered all house records here. Sign 
up all day against such competition 
"Pony Express,'' "California Straight 
Ahead" and "Marriage Whirl." Weath- 
er eonilitions unfavorable, snow and 
cold. Patrons commend picture highly. 
Will add prestige any theatre. Re- 
gards. II. E. REHFIELD, 
Royal Theatre, Sioux Falls, S. Dak. 




Gene StuattonPtiMs 

EKEE 



fTHE 




IS PACKING THEATRES EVERYWHERE/' 

FILM BOOKING OFFICES OF AMERICA, Inc. I 



Snower Bldg., Kansas City, Mo. 
3312 Olive Street. St. Louis, Mo. 



127 S. Hudson. Oklahomn City. Okln. 
2:t0 Union Avenue, Memphis, Tenn. 



RAMON NOVARRO 




0^/6 MIDSHIPMAN 



Story by Scenario by 

CAREY WILSON F. McGREW WILLIS 



Directed bv 
CHRISTY CAB ANNE 



Superb acting, splendid direction and the critical 
supervision of the United States Navy Department have 
combined to produce the first authentic picture ever shown 
of our Admirals in the making. 

Thrill follows thrill throughout the yarn as rapidly as 
wave follows wave at sea — it will leave you breathless and 
satisfied— another proof of Metro-Goldwyn-Mayer's supreme 
genius in the making of motion picture masterpieces. 

"MORE STARS THAN THERE ARE IN HEAVEN" 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte, 

Kansas City, Mo. 



J. E. FLYNN 

District Manager, 

St. Louis. 



W. A. SCULLY 

Resident Manager, 

3332 Olive St., 

St. Louis, Mo 



Photoplay 

Motion Picture Classic 
Motion Picture Magazine 
Movie Monthly 


This advertisement appears in 
January 1926 Circulation 507,023 

185,327 

328,976 

55,000 


the following magazines : 

Film Fun 

Screenland 

Picture Play Magazine 

Movie Magazine 


January 1926 
u u 

(1 II 
U II 


Circulation 
it 


90,901 
100,000 
200,000 
100,000 



Page Six 



THE REEL JOURNAL 



December 5, 1925 




"U" FORMS THEATRE UNIT. 



EISNER ORGANIZING CHAIN. 



- M -BrmrB»_ 

BEN SHLYEN 

Publisher and Editor 

C. C. Tucker. Aav. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, "West. 
Kentucky, "West. Ten- 
nessee, So. Illinois and 
S. "W. Indiana. 

Every Saturday by 
REEL JOURNAI 

PUBLISHING CO. 
Manufacturers Exohanpf 

Knnsas City. Mo 



Bfc- . ' ; J 

Laugh Month 

An opportunity for exhibitors to 
cash in on short subjects is "Laugh 
Month," which, so far as short 
subjects producers are concerned, 
is January. The exhibitor has in 
many cases failed to recognize the 
short feature for its real worth at 
the box-office, and it is believed 
that particular effort put forth 
during "Laugh Month" will not 
only help to convince the exhibitor 
that he has been denying himself 
real profits, but help him to better 
sell the public on the value of com- 
edy entertainment. 

A good example of what really 
can be done with the short subject 
is illustrated elsewhere in this is- 
sue in the story of how Walter 
Fenney of the Best Theatre, Par- 
sons, Kas., put over an "All Com- 
edy Circus." Although this is not 
a new idea, Mr. Fenney is probably 
the first exhibitor in this territory 
to put it over properly and to get 
the full benefits from it. 

He got back of it with advertis- 
ing and exploitation. Played it up 
for all it was worth, and the re- 
sult is a happy box-office, happy 
patrons, and a big opportunity. 

Mr. Fenney succeeded in more 
ways than one. First he put over 
a business-getting stunt; second, 
he pleased his patrons; and third, 
but not least, he SOLD them on 
them on the value of the short 
feature as entertainment. He can 
give them more programs of this 
sort and profit by them. But of 
course, this must not be carried too 
far, lest it become monotonous and 
lose its drawing power. 

"Laugh Month" is a real oppor- 
tunity for exhibitors. And all 
should begin planning for it now 
and get back of it for all it is 
worth. 



Corporation Being Formed to Acquire 
More Houses Here and Abroad. 



(Special by Wire to The Reel Journal.) 
New York, Dec. 3. — Universal Chain 
Theatres Corporation is being formed to 
take over Universal theatres, which now 
number 93, and acquire more here and 
in Europe. Shields & Co., Wall Street 
bankers, are to float a preferred stock 
issue of four million dollars at $100 per 
share. Carl Laemmle, president of Uni- 
versal Pictures Corporation, is buying for 
cash, $1,000,000 worth of this stock. And 
Universal Pictures Corporation will turn 
in present theatre holdings for another 
million of this stock. 



United Artists-M.-G.-M. 
Merger Believed Off 



Los Angeles, Dec. 1. — According to an 
Associated Press report the proposed 
plans for the merger of United Artists 
and Metro-Goldwyn-Mavcr have perma- 
nently abandoned" by mutual consent. 
Joseph M. Schenk of United Artists is 
said to have issued this statement. 

Previous reports have stated that 
Charles Chaplin was the stumbling block 
in the deal. Chaplin declared he would 
not enter the combine as proposed, be- 
cause he believed it would endanger the 
independence of United Artists and also 
work harm to exhibitors. 



No Shows on School 

Days for Children 



Tulsa. Okla.— A drastic city ordinance 
proposed for Tulsa forbids children from 
eight to sixteen years to attend any place 
of amusement or theatre there from 9 a. 
m. to 4 p. m. on Mondays, Tuesdays, 
Wednesdays, Thursdays and Fridays <pmd 
further states that the offending theatre 
may be penalized in the sum of $100 for 
allowing such attendance of children. 



M-G-M First Run Here 
Practically Set 



Although no official announcement has 
yet been made, it is regarded here that 
Metro-Goldwyn will build the large first- 
run theatre here in the near future, as 
outlined in THE REEL JOURNAL last 
week. The house would be the largest 
in Kansas City, and would cost $2,000,000, 
according to preliminary estimates. The 
site has already been obtained, on Thir- 
teenth street, between Main and Balti- 
more. 

Practically all that remains to be done 
in closing up the deal definitely is in the 
matter of re-routing an alley, and a few 
other minor details, it is said. 

Nicholas Schenck, vice-president of the 
company, and J. R. Rubin, legal adviser, 
were in Kansas City for a short while 
Saturday. While here, they were uptown 
and looked over the site of the proposed 
house. They were met at the station 
by C. E. Gregory, branch manager. 



Suburban Syndicate For Kansas City. 
Will Be the Result 

A theatre syndicate, which will con- 
trol a string of suburban motion picture 
houses in Kansas City, is in the process 
of organization, with Adolph Eisner, 
former president of the M. P. T. O. of 
Kansas City, as the probable president. 
Plans at present merely are in the em- 
bryo and it is not known what theatres 
will be included in the string, which will 
be operated as chain houses. With the 
majority of downtown first run houses 
in Kansas City producer-controlled, the 
suburban houses rapidly are becoming 
parts of chains. 

"The day of the old fashioned exhibitor 
who used to point a menacing finger at 
syndicates and chain houses has passed," 
said Mr. Eisner. "Today most of the 
big exhibiting end of the industry is 
done in two types of theatres — those op- 
erated by a syndicate, and producer- 
owned houses. I have devoted most of 
my life to operating privately owned thea- 
tres, but I am convinced that the strong- 
est voice which can be heard in the wjl- 
derness today is that of the chain thea- 
tre. It's the only logical solution of 
many of our inter-industrial troubles and 
I predict that a few years hence will find 
the majority of the theatres of America 
either affiliated with a chain or producer- 
controlled." 



Big Publicity Given to 
"Mannequin" Prize Story 



"Mannequin", the $50,000 prize story 
written by Fannie Hurst, and to be 
produced by Famous Players-Lasky Corp., 
this week started as a serial story in 
the Liberty Magazine, donor of the prize. 
For this event Liberty carried full-page 
display advertising in newspapers 
throughout the country and lalso de- 
voted the front cover of its December 
5 issue to the announcement of the be- 
ginning of this novel. 

The contest, inducted for many weeks, 
has already received much publicity. And 
with Liberty's circulation of more than 
one million, plus the additional advertis- 
ing they are carrying on "Mannequin", 
this production should have a ready- 
made audience of millions. This is said 
to be the first time a novel has been 
prepared for filming frst and sold in 
book form afterwards. 



Near Agreement On 

Uniform Contract 

New York, Dec. 3. — The Hays organiza- 
tion and the M. P. T. O. of America are 
believed near an agreement on the new 
Uniform Contract. Conferences are still 
on. 



Kieep 




December 5, 1925 



THE REEL JOURNAL 



Page Seven 



Exhibitors' Month 

Off to Good Start 



'Keeper of the Bees," 
to Record at 'Pan' 



This was the first week of "Exhibitor's 
Month," the co-operative celebration of 
good will between the Kansas City office 
of Producers Distributing Corporation and 
the M. P. T. O. of Kansas and Missouri. 
According to C. A. Schultz, Kansas City 
manager for P. D. C, the first week's 
bookings are very gratifying. 

During "Exhibitor's Month" a part of 
the total rental collected will go to the 
exhibitor's organization creating a fund 
for promoting the interests of the ex- 
hibitors of this section in 1926. 



Dan B. Lederman New 
Dist. Mgr. for A. E. 



Dan B. Lederman, formerly widely- 
known in an important connection with 
Universal, has been made district man- 
ager in this section for Associated Ex- 
hibitors, according to an announcement 
from the home office. Mr. Lederman's 
division will include the Minneapolis, 
Omaha, Des Moines, Oklahoma City, Kan- 
sas City, Denver and Winnipeg offices. 

This appointment is one of many im- 
portant changes announced recently by 
E. J. Smith, general sales manager, who 
is reorganizing the company in its ex- 
pansion program. 



Attempt to Rob Royal, 
Atchison, Kas., Fails 



Because they could not open the safe 
of the Royal Theatre, of Atchisouo, Kas., 
Don Klusman and Irl McClellen. op- 
erators, were forced into the machine of 
three bandits, a man and two women, 
and escaped only when the machine was 
wrecked 13 miles from Atchison early one 
morning this week. The bandits escaped. 

The trio entered the theatre about 11 
o'clock, and demanded that the safe be 
opened, which neither of the operators 
could accomplish. During the wild ride, 
they were constantly threatened with 
death, they told police. 

\\hile the operators were being held 
in the machine "under cover," the man 
re-entered the theatre and took a watch, 
gabardine, field glasses and $3 in money! 

The theatre is managed by A. R. Zim- 
mer for Universal. 



Mr. Exhibitor: Ask at the Film Exchanges 
(or the 




It'» little to ask for, but it'i the only 
reliable aid you can give your musicians 
to help put the picture over. *" 




Irtake and Attendance Largest in His 
tory of K. C House. 



Although the admission price has been 
lowered in keeping with the new policy 
of the house, "The Keeper of the Bees" 
broke all house records at the Pantages 
Theatre, Kansas City, last week, in point 
of attendance and intake. It was the first 
run in this territory for the big F. B. O. 
picture, adapted from Gene Stratton- 
Porter's popular book by the same name. 

Earl T. Cook, resident manager of 
"The Pan," was responsible for one of 
the best exploitation campaigns ever con- 
ducted here, according to R. E. Churchill, 
local manager for F. B. O. The cam- 
paign, in connection with the picture, kept 
them standing in line at the Pantages 
during the entire week, Churchill said. 



Distributed by 
Independent Film Corp., K. C, Mo. 



W. K. HOWARD TO P. D. C. 

W. K. Howard, the prominent Para- 
mount director, has joined the staff of 
Cecil B. De Mille in a directorial capacity, 
according to information printed in East- 
ern Trade papers. His first picture un- 
der the P. D. C. Banner will probably 
be "Red Dice." 



Ufa-Universal Deal 
Is Set 

In an official statement issued 
this week from the Universal Pic- 
tures Corporation's offices at 730 
Fifth Avenue, New York City, com- 
plete confirmation was given to the 
cabled story from Berlin of the al- 
liance between Ufa, the largest 
German producing, distributing and 
exhibition company, and the Uni- 
versal Pictures Corporation. Carl 
Laemmle, president of the Ameri- 
can company, will sail from New 
York Saturday. 

The alliance provides for loaning 
the Ufa an amount of money and 
receiving therefor the very valuable 
privilege of releasing the entire- 
Universal program in Germany and 
taking whatever of the Ufa pro- 
ductions are considered internation- 
ally suitable to release in all world 
markets outside of Germany. The 
money agreed upon is fifteen mil- 
lion gold marks, which in dollars is 
a figure somewhere around $3,600.- 
000. It was furthermore agreed 
upon that the productions which 
Ufa is to make should have the 
same advantages for international 
distribution as Universal Pictures 
have. That is, that they should 
have American stars and be made 
with American advisors in the pro- 
duction department. These stars 
will be sent to Germany from Uni- 
versal. American stars may be 
placed under contract specifically 
for these Ufa-made pictures. 

The great advantage that Univer- 
sal derives from the association 
with Ufa is the splendid releasing 
opportunity it will acquire in Ger- 
many. Ufa owns 250 theatres in 
Germany and five studio units. 



NEW WURLITZER AT NEWMAN 

EQUAL TO 150-PIECE 

ORCHESTRA. 

The big Wurlitzer organ, heard last 
week for the first time at the Newman 
Theatre. Kansas City, was a decided hit 
with Kansas City moviegoers, and was 
an important factor in bringing big audi- 
ences to the downtown house here last 
week. The organ is the largest between 
Denver and St. Louis, and is of the same 
size as the new Wurlitzer recently in- 
stalled in Balaban and Katz's new Up- 
town Theatre, Chicago, according to F. 
Brodeur, Kansas City manager for the 
Wurlitzer Company. 

The entire effect of an eight-manual 
organ is obtained from a single console 
through the patented double touch sys- 
tem, by which the organist gets two tones 
from the same key by graduated depres- 
sion. The new Newman organ is equal 
to an orchestra of 150 pieces. 



Truog and Alexander 

to Important Posts 



W. E. Truog. district manager for Uni- 
versal here, has been promoted to the 
position of assistant sales director of the 
Southern division, and Le Roy Alexander, 
branch manager for Universal in Chi- 
cago, and formerly manager here, has 
been named assistant sales director for 
the Western Division, according to an 
important announcement from the Uni- 
versal home office this week. 

Lou Metzger, another former Universal 
manager in Kansas City, is sales director 
for the Western Division. 

Both Truog and Alexander are widely 
known and liked in this section. In the 
future, Mr. Truog's territory will include 
the Southern division only, so that he 
may concentrate his time more advanta- 
geously. 

W. W. Brumberg has been mafic branch 
manager in Chicago, succeeding Mr. 
Alexander. 



"BEHIND TWO GUNS" SAID TO BE 
J. B. WARNER'S GREATEST. 

The recent release of what is called J. 
B. Warner's greatest picture. "Behind 
Two Guns," has been announced by Bob 
Withers, Kansas City manager for En- 
terprise Distributing Corporation. The 
new picture presents a long series of 
thrills including the solving of a mystery 
angle, a typical Western story that car- 
ries home a strong punch, lots of good 
action and a fast moving plot, according 
to the summary of the new vehicle as 
outlined by Withers. 

The story was written by Robert 
North Bradbury, who also directed. 

Jay Morley and Hazel Newman are 
seen in support of the star. 




Page Eight 



THE REEL JOURNAL 



December 5, 1925 



P. D. C 






IT'S HERE!-- 



Cecil B. Del 



** 



The Road 



Throughout the Nation this Powerful Drama I 
SAY ABOUT THIS ONE BELOW:— 



William J. Reilly in 
MOVING PICTURE WORLD. 
Cecil B. De Mille has roped 
and thrown a bucking, plung- 
ing thought. In the celluloid 
coils of "The Road to Yester- 
day" he has firmly caught the 
idea of RK-INCARIVATION. 
It is one thing to corral an 
idea with WORDS. Quite an- 
other to lasso it with PIC- 
TURES. 

"The Road to Yesterday" 
will make picture audiences 
talk. It has every quality of 
GREATNESS — the real De 
Mille directing, story, acting, 
action, a big PUNCH, heart 
interest, a portable talkable 
idea. Trains have been wreck- 
ed in feature pictures before. 
In "The Road to Yesterday" 
a freight train telescopes the 
Pullman train carrying n 
highly dramatic passenger 
cargo. The audience last 
Friday at the Embassy mid- 
night showing, most of whom 
bad come to the picture from 
other theatres, shouted its ap- 
proval when the freight en- 
gine In a head-on shot worm* 
ed in through the sleeping 
car. Wreckage that builds. 



And it is "The Road to Suc- 
cess" for P. D. C. and the ex- 
hibitors who have allied them- 
selves w ith this aggressive 
organization. 



AVillard C. Howe, in 
THE DAILY REVIEW 

However doubtful we may 
be as to the selling power of 
brands and trade marks ap- 
plied to pictures, there can't 
be any doubting the pulling 
power, with the whole public, 
of the name of a man who is 
everywhere identified, in the 
popular consciousness, with 
most unusual pictures. Tie to 
any series such a name- say 
to the public, *'these pictures 
were made by and supervised 
by this man who, as you 
know, is a master in the mak- 
ing of screen entertain men t" 
and you have a selling lev- 
erage of tremendous magni- 
tude. 

In all the history of motion 
pictures there have been few 
such names to conjure with. 
Of the few, Cecil B. De Mille 
ranks top. 



V 

m 
w 

hasg 
:in<l 
find 
pieti 
day. 
late- 
ly he 
quit 
the 
Hut 
toot 
Al 
pres 
a s 
quit 
evei 
stor 
tran 
day' 
ern 
dab 
ingj 
thin 

tlOIH 

— ar 
and 

pict 

<>red 

gold 

the 

it. 



This Picture Has— 

A grinding crash of trains — then fire, smoke — 
terror unspeakable until they find themselves in a new 
world, when — amid scenes of unrivalled royal splen- 
dor, love brings happiness — all in the most amazing 
settings ever screened. 

A SCREEN DRAMA DE LUXE! 



DON'T FORGET 

DECEMBER IS 

P. D. CM. P. T. 0. 

EXHIBITOR'S MONTH 



Watch Us Grow! 6c 

Producers Distl 



KANSAS CITY, C. A. Schultz, Mgr., Ill W. 18th St. 



December 5, 1925 



THE REEL JOURNAL 



Page Nine 






P. D. C. 



Sreat Drama 






Yesterday 



** 



Irded an ovation: READ WHAT THE CRITICS 



i in 
% vs. 

Em- 
e ii«lil 
■ illc-s 

II urcll 
slrr- 
very 
liplit 
and 

>i- into 

HllMl. 

it— very 



!« 



was 

re is 

ck — 

has 

love 

tl IHIJi li 
'Istcr- 

tCllKMl- 

ll-ctcd. 
pell- 
ery- 
been 
ark 
lly. 
fine 
* a 
Id a 
II and 
1 play 



Says DANNY 

De Mi lie — His first big one 
for Producers Distributing 
Corporation, "The Road to 
Yesterday," magnificent, typ- 
ically a De Mi He in produc- 
tion, a hit too lonjs;, hut show- 
ing the finest, most sensa- 
tional train wreck ever put 
on the screen, and photogra- 
phy that is little short of 
amazing. Plus a splendid 
cast. 

The train wreck is a tri- 
umph. \\ lnii the big locomo- 
tive comes crashing through 
the screen you feel it is going 
to plough right down into the 
audience. On the front, 
crushed among timber and 
steel are two of the cast and 
the remainder fight their way 
through the wreck to safety. 
But it is a great thrill; a 
tremendous thrill. 



Says Arthur James, in 
MOTION PICTURES TODAY. 
"The Road to Yesterday" is 
in many respects the greatest 
box-office picture ever pro- 
duced. It has size, importance, 
power anil thrill— absolutely 



.smashing thrill. It is lavish- 
ly made and one tried and 
true thing is done so much 
bigger and so much better 
than ever it was done before, 
that it proves the greatness 
of tbe m.a n who did it. This 
is a railroad wreck that 
brings the spectators to their 
feet and sets them applaud- 
ing in sheer astonishment and 
admiration. 

An engine telescopes a 
coach and for nil practical 
purposes the audience is in 

that coach 

. .Joseph Schildkraut mars a 
brilliant performance by an 
atmosphere of bursting con- 
ceit, and. in contrast, William 
Boyd just walks away with 
the honors. 

A'era Reynolds rises to the 
highest peaks of excellence as 
the story unfolds and in the 
role will climb higher in pub- 
lic estimation. 

Taken in its entirety it is 
an amazing production and 
Producers Distributing Cor- 
poration may be assured that 
they have a tremendous at- 
traction to offer their cus- 
tomers. 



^Nationally 
,E> ARTISTS: 
Shfiildkraut 

doudal 
Reynolds 
an Boyd 

Faye 



And — Personally Directed by 

The Master Dramatist, 

CECIL B. DE MILLE 

Isn't That Enough? 



1 

f. C. Can't Be Stopped! 

ting* Corporation 



;; 






ST LOUIS, Art LaPlante, Mgr„ 3308 Lindell Blvd. 



MAKE IT COUNT BIG! 

P. D. CM. P. T. O. 

EXHIBITOR'S MONTH 

SET DATES NOW! 



Page Ten 



THE REEL JOURNAL 



December 5, 1925 



"'KEEPER OF BEES' WELL LIKED 
IN WICHITA"— CHAMBERS. 

According to Stanley Chambers, promi- 
nent Wichita exhibitor, "The Keeper of 
the Bees," did a phenomenal business for 
one week in Wichita and gave genuine 
satisfaction. Chambers stated that his 
patrons were very enthusiastic in their 
praise of the picture. Many Gene Strat- 
ton-Porter followers advised Mr. Cham- 
bers that the faithful adherence to the 
original story was a source of great satis- 
faction. Record for attendance was un- 
usually high. 

HARLIN TALBERT 

Phone Main 7032 

Offers 

MAR-JAH 

Featuring 

ORIENTIAL ONE-DERS 

ATTRACTION 

I -Maybe you played the imitator — this 
is the original with successful record dat- 
ing back many years.) 
Appearing also as LUNG TCHANG 
YUEN. Presenting Magic the 
Chinese Way. 
\ Big Feature is trie 
"SPIRIT PAINTING" 
Simply Baffling 
A FEW OPEN DATES— LIVE MAN- 
AGERS PHONE AT ONCE. 

PENN VALLEY THEATRE 

Kansas City, Mo., Dec. 7-8-9. 
Good Billing Matter Furnished. 




Distributed by 
Independent Film Corp., K. C, Mo. 




HEADQUARTERS 

For Exhibitors and Film Men 

$£/ HOTEL 

~~ BRAY 

12th Street and Balti- 
more Avenue, Kansas 
City, Mo. 

Opposite Baltimore 
Hotel. In the heart of 
theatre district. 

Archie Josephson, 
President. 




CHANCE 



EXCr 



t^MovindAlonO 
Movie Row* 



Louis Reichert. Kansas City manager 
for Warner Bros., has announced the fol- 
lowing changes in titles of his company's 
product: "The Inevitable Millionaires" 
to "Other Women's Husbands", "The Gay 
Ones", to "Bride of the Storm", "The 
Barrier that Burned" to "The Guilded 
Highway", and "The White Chief" to 
"The Man Upstairs". 

* * * 

W. G. Bishop, district exploiteer for 
Metro-Goldwyn-Mayer, was in Kansas 
City this week launching a campaign on 
"The Merry Widow." 

* * * 

M. S. Colleten, traveling auditor for 
Metro-Goldwyn, from the home office, 
was in Kansas City this week making an 
audit of the books of the local exchange. 

* * * 

Sam Berger, special representative from 
the home office, and Manager C. E. 
Gregory, of the local office of Metro- 
Goldwyn, teamed together this week in a 
trip through the territorv. 

* * * 

Alexander Bill, formerly with Metro- 
Goldwyn. has been added to the sales 
force of the local Pathe Exchange, ac- 
cording to I. A. Epperson, manager. This 
brings the Kansas City Pathe sales staff 
up to nine men, and is one of the largest 
in Kansas City. 

* * * 

R. S. Ballantvne, district manager of 
the Southern Division of Pathe. has an- 
nounced that he will make Kansas City 
his headquarters. He was in Kansas City 
this week conferring with J. A. Epper- 
son, local manager. Mr. Ballantvne was 
formerly Pathe manager at Des Mloines. 

* * * 

Bob Withers, Kansas City manager for 
Enterprise Distributing Corporation, was 
out in Southern Kansas this week lining 
up play dates for his company. 

* * * 

The Chaplin re-issue, "A Dog's Life," 
one of a group of pictures of the famous 
star recently sold to Pathe for $500,000, 
had a great week at the Liberty Theatre, 
Kansas City, last week. Good audiences 
greeted the picture at every performance. 
It is being featured this week at the Isis 
Theatre, Topeka, and according to the 
newspaper advertising, is being [given 
preference over the regular feature. 

* * * 

In support of its attempt to boost the 
short subjects in a big way, Pathe Ex- 
changes. Inc., are now providing a com- 
plete music cue sheet with all Pathe two- 
reel comedies. The new service applies 
to all of the 1925-26 product. 

* * * 

Earl Morrison called up the other day 
to let us know that he had forsaken the 
film business for the nut business. Earl 
has become associated with the Conti- 
nental Nut Co., distributors of pecans, 
peanuts, etc. * * * 

Bob Calvert, brother of the well known 
"Civilry", has returned to Kansas City 
and is now assistant booker for First 
National. Bob says a bad penny always 
comes back. 



Ned Depinet, sales executive, and Sam 
Spring, treasurer of First National Pic- 
tures. Inc., were here Tuesday long 
enough to address the local F. N. sales 
force. Mr. Depinet and Mr Spring are 
making a flying tour of the middle west- 
tern division. 

* * * 

A unique situation occurred last week 
when for the first time for many months 
one company's product was playing first 
suburban run at two competitive subur- 
ban theatres. The Isis Theatre presented 
"Friendly Enemies." while the Apollo, 
down the street, offered "The House of 
Youth." Both were P. D. C. Pictures. 

* * * 

George Matthews, formerly a sales- 
man in the East, has been added to the 
sales staff of the Kansas City Warner 
Bros, exchange. 

* * * 

Harry Taylor, local manager for Uni- 
versal, announced several important 
changes in his staff this week : W. C. 
Haynes has been made city salesman, 
succeeding Joe Rosenberg. Rosenberg 
takes over the territory of J. Irwin Dod- 
son, wdio has been made short subject 
manager here. 

* * * 

Saw Rube Melcher, manager of the 
Waldo Theatre, on Movie Row, wearing 
a broad smile. He explained that "Bat- 
tling Brewster," the serial distributed by 
Midwest Film Distributors, had broken 
all records last week at his house. 

* * * 

According to information reaching the 
film exchange here this week, the Em- 
pire Theatre, Maryville, Mo., burned the 
earlier part of the week. It was the 
largest house in Maryville. Kuch Broth- 
ers were the owners. 

* * * 

Mrs. E. Bosshard, formerly cashier for 
P. D. C. here, has been made assistant 
booker for the Kansas City office of 
Warner Bros. 

* * * 

Although the P. D. C. picture, "Char- 
lev's Aunt." starring Syd Chaplin, is a 
year old, it is still going great, according 
to C. A. Schultz, local manager. Ten 
prints are required to fill the many book- 
ings, and these are all booked solid until 
the latter part of January, he said. 

* * * 

"The Last Edition", the latest Emory 
Johnson production being distributed by 
F. B. O., is playing to big business this 
week at Pantages Theatre, Kansas City. 
This picture is a story of newspaper life, 
and favorable comment were heard on 
every side. 

* * * 

Ben Levy, -prominent Joplin exhibitor, 
was in Kansas City this week to get his 
dates set for a big showing on "The 
Keeper of the Bees" during December. 

* * * 

Virtually all theatres of Kansas City, 
Kas., this week are showing a Christmas 
Seal film, describing the fight against 
tuberculosis, gratis, in connection with a 
campaign being waged by club women. 



December 5, 1925 



THE REEL JOURNAL 



Page Eleven 



Carl Laemmle and Win. 
Fox Are Visitors Here 



Two presidents of large producing com- 
panies were visitors in Kansas City this 
week. One came for pleasure, tlie other 
for business. When William Fox. presi- 
dent of the Fox Film and Fox Theatres 
Corporations, heard that his friend of 
long standing, Ed. Wynn, was playing in 
Kansas City, he disregarded his hurry 
to reacli the West Coast and spent two 
days with Mr. Wynn. 

'"I wanted humor," Mr. Fox said in 
explaining the interruption of his trip, 
"and I know of no better humorist than 
Mr. Wynn. He is the greatest comedian 
on the American stage and business is 
secondary when we are together. - ' 

Carl Laemmle's presence on business 
was greeted with a column story, stress- 
ing his fourteen points in business and 
his theory that the public likes character 
rather than just straight features in a 
star's face. 




Fire in Admiral Booth 
Causes $1,300 Damage 



Flames leaped high in the projection 
room of the Admiral Theatre, Kansas 
City. Walter Burkey. manager, walked 
to the stage and, in calm tones, told his 
audience there was a "slight blaze" in 
the projection room and that it would be 
advisable to walk outside for a few min- 
utes. The audience filed out in order, 
which was Mr. Burkey's objective, but 
never returned. Damage to the house 
was $1,300. while L. V. Baker, operator, 
suffered burns about his hands and face. 
Defective wiring caused the blaze. Fin- 
ton H. Jones, theatre insurance man, hap- 
pened along at the time, and took Baker 
to the hospital for treatment. 



J. ERWIN DODSON. 

Here's the genial film fellow, wdio is 
the new Short Subjects manager for Uni- 
versal here. Dodson needs no introduc- 
ing. He's been in the business nearly 
twenty years and probably knows every 
exhibitor in the middle west by first 
name. 

LANGDON ON F N. LOT. 

Harry Langdon gathered up his 
grease-paint and wardrobe and moved 
bag and baggage to his new bungalow 
at First National Studios, December 3. 

Harry is finished his contract with 
Mack Sennett, working on his last comedy 
for the noted producer and, at the same 
time, made preparations to start work 
for First National. 

The first fun film wdiich Langdon will 
produce under his new contract will be 
feature length. 



/BORNE' " 




Produced, by Mr.and Mrs. Lou C.Huit 



BRUCE FOWLER, MANAGING DIRECTOR, NEWMAN THEATRE, 
KANSAS CITY, SAYS— 

This, is one of the greatest animal pictures I have ever shown on the 
screen. 

2,000 FEET OF THRILLS AND EXCITEMENT. 

EDUCATIONAL FILM EXCHANGES, Inc. 



ST. Louis 

S. J. Hankin, Resident Mgr. 

3334 Olive St. 



KANSAS CITY 

C. F. Senning, Resident Mgr. 

130 W. 18th St. 



'Hy' McRae in Charge 

at Universal City 

Hollywood. — Confirmation has just been 
received at the Lhiiversal Home Office 
that Henry McRae, a veteran Universal 
director and studio executive has been 
elevated to the post of Genera! Manager 
of Universal City, by Carl Laemmle, the 
Universal president. McRae takes the 
place of Raymond L. Schrock, who re- 
cently resigned, and will have complete 
jurisdiction of the vast studio plant, lo- 
cated in the San Fernando Valley, 16 
miles out of Los Angeles. 

McRae has been with Universal off 
and on since the early days of the 
Laemmle organization. He was with the 
old Imp company when Alary Pickford 
was under the Laemmle banner and King 
Baggott was one of the screen's most 
popular leading men. The new Universal 
City manager started in the picture in- 
dustry with Selig. Before that he was 
on the stage and in the producing end 
of the legitimate. He was born in To- 
ronto in 1878. 



RUPERT HUGHES WILL WRITE 
TITLES FOR "SEA BEAST." 

In an endeavor to make "The Sea 
Beast" starring John Barrymore a per- 
fect picture in every respect, Warner 
Bros, have engaged Rupert Hughes, fa- 
mous as a novelist, short story writer 
and director, to title the production. 
This is the first time Major Hughes has 
taken an assignment of this sort outside 
of his own productions, but after seeing 
"The Sea Beast" in its rough state, the 
bigness of it appealed to him and he con- 
sented to write the titles. 

It is scheduled for early January re- 
lease. 



ELEANOR BOARDMAN AND CHAS. 
RAY IN "THE AUCTION FLOOR" 

Eleanor Boardman and Charles Ray, 
announces Hunt Stromberg, associate ex- 
ecutive at the Culver City studios, have 
the leading roles in "The Auction Block", 
the Rex Beach novel upon which Hobart 
Henley has now begun work at the 
Metro-Goldw^yn-Mayer studios. Fred- 
erick and Fanny Hatton have adapted 
the story to the screen. 

The opening sequence has necessitated 
the erection of an elaborate set featuring 
a large number of beautiful girls repre- 
senting beauty winners of various states. 
The Rex Beach story has been reinforced 
with modern episodes which bring it 
sharply up to date and which considerably 
intensify the dramatic values of the plot. 



Hollywood 

124 West 18th St. Kansas City, Mo. 
FILM MEN'S HEADQUARTERS" 

Sandwiches, Cigars, Candy, 

Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 



All Sporting Events in Detail 



Page Twelve 



THE REEL JOURNAL 



Walter Fenney Puts Over Big 

All-Comedy Circus Program 



Following the very successful reception 
to the All-Comedy Circus program pre- 
sented by the Best Theatre at Parsons, 
Kas., Thanksgiving Day, exhibitors 
throughout the territory are planning 
similar events for their theatres, J. A. 
Epperson, local Pathe manager, declared 
this week. Three Pathe comedies were 
used in the Best presentation. Epperson 



FIRST BIG 

ALL COMEDY 

CIRCUS 



5%? 'Sfotnifa j^Aea^ce i 




PARSONS. KANSAS 



ONE BIG DA Y 

FOR KIDS FROM 8 TO SO 

THANKSGIVING DAY 

Thursday, November 26th. 

One day in Parsons when laughs will come faster 
than cinders from switch engines in the Katy yards. 
Be sure and get your share of laughs, - - - not 
cinders 



"The CARETAKER'S 

DAUGHTER- 
SHE'S IN THE MOVIES 
NOW, ... DONT MISS 
THE FUN! 




A S r U>h m ttu Sro of Fun 

mtf 



BOVS will be icY^JlH/i? 



J&S^EBfe. 



No "all-comedy' 
show could be com- 
plete without the 
'GANG,"- - -so here 
they are, in their 
veri newest 
THEWORLD-3 GREATESTBLUESCHASERS WILL BE WITH US 

AND f THE SWEET 

LOOK* JOBYNA RALSTON 

Who has plajed leads opposite HAROLD 
LLOYD, in her first starring comedy, - • 

"WHISPERING LIES" 










HARRY 
LANGQON 

IN 

Feet of Mud" 



Here'ai thaneto overhaul your giggle apparatus. A WHALE OF A 



SHOW. SPROUTINO 



Entertainment and Laughs 

This is a reproduction of the circus her- 
ald issued by Walter Fenny for his all- 
comedy program. 



said his sales force had closed with seven 
Kansas City theatres last week whereby 
each is to present Pathe comedies in this 
unusual experiment. 

Concerning the reception of the "cir- 
cus program" in Parsons, Epperson 
quoted the following wire from Walter 
Fenney, manager: "All comedy circus a 
great success here, in fact, the biggest 
day's business we have done in months. 
If laughing means they liked it, they 
didn't miss." (Signed) W. Fenney. 

"We have always maintained thai ■_ Tie- 
dies can be made the life 01 ifie pro- 
gram with proper advertising and ex- 
ploitation. We are going to prove it, 
and show at the same time that the 
comedy bill can get them in even with- 
out a feature of any kind," Epperson de- 
clared. 



A NATIONAL HOSIERY TIE-UP FOR 
BUSTER BROWN COMEDIES. 

A national tie-up of excellent value has 
been arranged for the Buster Brown 
Century Comedies in connection with 
Buster Brown Hosiery, a popular brand 
of stockings for men, women and chil- 
dren. As a result of the arrangement, 
which was made by Joe Weil, Director of 
Exploitation for Universal, which re- 
leased the Buster Brown Comedies, 
Amory Browne & Co., of Boston is put- 
ting out attractive window display ma- 
terial for its 10,000 merchant distributors, 
throughout the country. 

The display includes an attractive coun- 
ter-stand or window stand, seven by thir- 
teen inches, printed in attractive colors, 
with raised cut-out figurettes of Arthur 
Trimble as Buster Brown, Dreen Turner 
as Mary Jane, and Pete the dog come- 
dian as Tige. The stand calls attention 
to the fact that the Buster Brown come- 
dies are to be seen at the local moving 
picture theatres. 



WARNERS OFFER HOSPITALITY 
TO M. P. T. O. A. CONVENTION 

New York. — Warner Bros, are going 
to try and make it comfortable for the 
members of the M. P. T. O. A. who go 
to Los Angeles in May to attend the 
convention of the organization Not only 
will the Warners throw open their studio 
to the organization as a whole, but they 
will arrange for accommodations for all 
of the firm's customers who desire it. 

In this connection Harry M. Warner 
sounds a warning to all of the members 
who expect to attend the gathering. 

"Don't expect to arrive in Los Angeles 
and walk into a hotel with the idea that 
rooms can be obtained without making 
arrangements in advance," he says. "All 
of the hotels are pretty well filled by 
May IS. 

"We are on the spot and if any of our 
customers intend to make the trip and 
will let us know their requirements we 
will be glad to arrange a.ccommodatJQn5 
for them." 



December 5, 1925 

U. Features Baby Peggy 
in Holiday Film 



A two-reel Century Comedy Special 
was released this week as an addition to 
the regular Century schedule. It is "Red 
Riding Hood", an amusing and interest- 
ing picture adapted from the famous 
children's story. 

Peter the Great, the popular dog star, 
is featured in this two-reeler in the role 
of the Wolf, and Baby Peggy in the 
role of Little Red Riding Hood. The 
picture is an ideal holiday subject and 
has been scheduled for release through 
Universal Exchanges in time to be set 
for presentation during Universal Joy 
Week, the holiday period of Short Sub- 
ject and novelty programs. 



METRO-GOLDWYN ISSUES ATTRAC- 
TIVE PRESS BOOK ON "GO WEST." 

Metro-Goldwyn-Mayer's press book on 
Buster Keaton's "Go West" is out, and 
contains an array of exceedingly useful 
and attractive information, including ev- 
ery imaginable suggestion of worth to the 
exhibitor in arousing the interest of his 
public. 

The booklet, printed in window card 
size, contains suggested posters, acces- 
sories, production and feature stories, ad- 
vance and review stories, catchlines, ads 
and slugs, news paragraphs, lobby cards, 
heralds, throwaways, biographies of the 
star and of the cast and exploitation ma- 
terial in abundance, including new sug- 
gestions as to tie-ups and contests of a 
decidedly practical and worthwhile nat- 
ture. The "Go West" press book is 
among the liveliest and most valuable 
ever issued. 



RUPERT JULIAN TO DIRECT H. B. 
WARNER IN "SILENCE." 

Rupert Julian, who has just finished 
"Three Faces East", directing the picture 
and also playing the role of the Kaiser 
in the production, is enjoying a brief 
vacation prior to the start of his next 
picture for Cecil B. De Mille. The lat- 
ter part of this month he commences 
work on "Silence", Max Marcin's great 
mystery melodrama, which has been 
adapted for the screen by Beulah Marie 
Dix. 

H. B. Warner, widely known stage 
star, comes direct to the De Mille Studio 
from a year's triumph in New York in 
the stage version of "Silence", produced 
there by Crosby Gaige. He will play the 
lead in the screen adaptation, under the 
direction of Julian. 





TRA1 

1 
YOURM 


OSTEFFECTIVtSA ESHAH 





December 5, 1925 



THE REEL JOURNAL 



Page Thirteei- 




^STLOUIS 

FILM MARKET 



New Managers for Pathe 
and Warners Bros. Here 



Several changes were made among the 
local exchange staffs the past week. 

Floyd Lewis has been . succeeded by 
Lou Thompson as district manager for 
Associated Exhibitors. . 

Al Danke, manager for Warner Broth- 
ers, has resigned, being succeeded by 
Eddie Alperson, who comes down from 
Omaha. Danke in turn goes to Omaha 
as manager for Producers Distributing 
Corporation. Alperson several months 
ago managed the local Universal office. 

Ted Meyers leaves as manager for 
Pathe to sell special features for that 
company. James Hawes will be the new 
boss here. 



GOLDMAN ADDS ANOTHER. 

Another house has been added to Wil- 
liam Goldman's growing string of second- 
run houses. 

Sigoloff Brothers are to build a 1,200- 
seat house on the site of their Elite Air- 
dome, Eighteenth street and Park ave- 
nue, and lease to Goldman for a term 
of years. 

The building will contain stores and 
apartments and cost upwards of $150,000. 
Plans are in charge of Kennedy & Stege- 
meyer, architects, Title Guaranty Build- 
ing. 



KARZIN A BENEDICT. 

John Karzin and Miss Marie Jeanne 
Keener were married at St. Nicholas 
church, St. Louis, Thanksgiving Day. 

Karzin is the Daddy of 'em all among 
the St. Louis exhibitors and own the 
Casino, Olympia and Lincoln theatres. 
His bride formerly was private secretary 
to G. E. McKean, local manager for Fox 
Films. 

When they return from their honey- 
moon they will be at home to their 
friends at 6600 Kingsbury boulevard. 
Karzin recently completed a new home 
for his bride that is among the finest in 
St. Louis. 



C. L. Hickman has joined the sales 
staff of the new Arrow office. He form- 
erly was with Warner Brothers. 




Rumor Fox to Build 

New First Run Here 



William Fox is said to be the big 
producer-distributor who plans to enter 
St. Louis exhibition circles. 

Gossip in film circles is that the Fox 
interests will build a big first-run house 
in St. Louis and also become interested 
in a chain of second-run houses. 

As has been reported an Eastern finan- 
cial man and builder were in St. Louis 
recently studying the local theatre situa- 
tion. They are known to have visited a 
number of neighborhood houses with a 
view of studying their possibilities. 
These men admitted they represented a 
big producer-distributor but declined to 
reveal the identity of these interests. 

f BRIGHT BITS an A 

I NEWSY NOTES i 

Big guns of the Orpheum Circuit came 
here for the grand oponing of the St. 
Louis Theatre the night of November 23. 
They included: Marcus Heiman presi- 
dent; Mort H. Singer and Joseph M. 
Finn vice-presidents; Benjamin B. 
Kahane, secretary-treasurer, and Asher 
Levy of the executive board. 



Local theatres are displaying slides ad- 
vising patrons how to fire their furnaces 
and stoves. It is part of a city-wide 
campaign to reduce smoke and soot to a 
minimum. 



The King-Wood Theatres Corporation 
and the Wellston Theatres Corporation 
have been issued articles of incorpora- 
tion. They are operating companies for 
William Goldman's Kingsland and Wood- 
land theatres on Gravois avenue and the 
new house he plans to build on Hodia- 
mont avenue. 



When a rat got tangled up in some 
wires at the Cahokia power plant of the 
Union Electric Light and Power Com- 
pany the night of November 27 St. Louis 
theatres were without lights for periods 
ranging from ten minutes upwards. 



In New York City on Thanksgiving 
Day Leo Wyrobeck, salesman for Uni- 
versal Pictures, and Miss Selma Hess, 
sister of Lou Hess, local manager for 
Universal, were married. Congratula- 
tions ! 



J. W. Cotter of Moberly, Mo., and his 
wife were visitors of the week. He is 
still battling the fanatics of Moberly. 



S. M. Kennedy of Kirksville, Mo., has 
sold his two theatres to Mid- West 
Amusement Company, Kansas City, Mo 
The deal goes into effect January 1. 



Mr. and Mrs. I. W. Rogers, Poplar 
Bluff, Mo„ took in the Vanderbilt Uni- 
versity football game at Nashville, Tenn., 
on Thanksgiving Day. Their son attends 
Vanderbilt. 



W. W. Watts of Springfield, 111., has 
purchased a large farm near that city 
and is rapidly becoming a Gentleman 
Agriculturist. He anticipates a crop 
40 gallons of corn to the acre. 



Madison & Dueser are again in charge 
of Bridge Theatre, St. Louis. Apparently 
this house and the Moon are on the 
same circuit. 



Callers of the week included : Mr. and 
Mrs. J. W. Cotter, Moberly, Mo.; John 
Pratt, Fulton. Mo.; Mr. and Mrs. Jim 
Reed, Duquoin, 111.; Mr. and Mrs. Gus 
Kerasotas, Springfield, 111. ; John Rees, 
Wellsville, Mo.; R. C. Williams, Panama, 
111.; Jim Reilly, Alton, 111.; Joe Lynam, 
White Hall, 111.; Grant Martin, Chaffee, 
Mo.; Henry Schmidt, Pocahontas, 111., 
and Ross Denny, Roodhouse, 111. 



Patrick Collins, manager, and two 
ushers of the King Bee Theatre, 1710 
North Jefferson avenue, St. Louis, were 
stuck up by two bandits Thanksgiving 
night. The robbers forced Collins to open 
the safe from which they secured $557. 
The St. Louis Amusement Company owns 
the King Bee. 



Robert Stempfel of St. Charles, Mo., 

is taking bid on his new theatre, which 

will seat 1,000 persons and cost about 
$75,000. 



Winners of the Handsome Man Con- 
test staged by the film operators at their 
annual ball held at the Coliseum, No- 
vember 21, were part of a big anniversary 
show put on by William Goldman at his 
King Theatre the week of November 28 
in celebration of his fifteenth birthday as 
an exhibitor. 



The funeral of the father of Joe Feld, 
assistant manager for Fox. was held 
Saturday, November 28. It was the sec- 
ond bereavement Mr. Feld experienced 
within a year as his mother died several 
months ago. 



Tom McKean, manager for F. B. O. 
reports an increasing interest in "Keeper 
of the Bees." Within the past several 
days exhibitors of three cities have 
booked this special for return engage- 
ments. These houses are located in 
Springfield, Herrin and Jacksonville. 



Page Fourteen 



THE REEL JOURNAL 



December 5, 1925 



"Road to Yesterday" 
Scores Hit at Premiers 



Cecil B. De Mille's First Independent 

Production a Triumph in East and 

On Coast. 

Cecil B. De Mille's first personally di- 
rected independent production. "The 
Road to Yesterday" registered a decided 
triumph last week during its premiere 
presentations at the new Figueroa Thea- 
tre in Los Angeles and the Stanley in 
Philadelphia. 

Joseph Schildkraut, featured player in 
the production, appeared in person at the 
first two evening showings at the Stanley 
Theatre and was accorded an ovation at 
each appearance. 

As an expression of gratification over 
the audience reaction to "The Road to 
Yesterday." Jules E. Mastbaum, presi- 
dent of The Stanley Company, wired con- 
gratulations to W. J. Morgan, of Pro- 
ducers Distributing Corporation, in which 
he said : 

" 'Road to Yesterday' opened today at 
Stanley Theatre. Capacity and enthusias- 
tic audiences at every performance. Pic- 
ture acclaimed one of finest of season. 
Cecil B. De Mille and all concerned are 
to be congratulated on production, which 
has every element that makes for de- 
lightful entertainment. Joseph Schild- 
kraut, star, made personal appearance. 
Won audience with his personality, even 
as he did with his excellent acting in 
picture. 

(Signed) "Stanley Co. of America, 

"Jules E. Mastbaum, Pres." 
The picture not only scored a decided 
bit with the audiences but the press was 
unanimous in its praise. The Philadelphia 
Public Ledger said in the course of a 
long review that "The Road to Yester- 
day" certainly should be included among 
the "best ten" of the season and continues 
with: "It is a great pleasure to report 
that for once the picture has all the hon- 
ors on its side. It is elaborate, as all De 
Mille productions usually are, and every 
scene, every incident, is done in good 
taste. There is a richness of material and 
an almost embarrassing amount of fine 
action. Certainly, the five outstanding 
members of the cast deserve the highest 
praise." 

The Philadelphia Sun reviewer writes 
that "the picture is far superior to the 
stage version upon which it is based," 
and warmly praises both the production 
and players. 

The Evening Ledger referred to the 
picture as "typical of the artistry of Cecil 
B. De Mille" and "excellent acting which 
leaves a tremendous impression of a story 
quite different from the usual photoplay." 
The Los Angeles premier of "The Road 
to Yesterday" also marked the formal 
opening of the palatial new Figueroa 
Theatre and the occasion was a brilliant 
affair in the amusement life of Los 
Angeles. The enthusiastic reception of 
the production was a duplicate of Phila- 
delphia's open armed acceptance and the 
California critics vied witli their eastern 
brothers in showering praise upon the 
picture. 




ANOTHER THEATRE ROBBERY. 

The Gladstone Theatre, 4608 St. John 
avenue, was the victim of a hold-up 
Wednesday night. A bandit entered Hi'' 
theatre office and robbed George Baird, 
cashier, of the night's receipts. 



F. B. O. 

The Empty Cradle, All Star— A real 
entertaining picture. Patrons certainly 
enjoyed it. — John Busch, Gem, Hoising- 
ton, Kas. 

That Devil Quemado, Fred Thomson. — 
Thomsons always get the money. Just 
100 per cent entertainment. — John Busch, 
Gem, Hoisington, Kas. 

The Range Terror, Bob Custer.— A 
very good western. Bob Custer goes 
over big here. — G. W. Rothrock, Camp- 
bell, Macksville, Kas. 

The Bandit's Baby, Fred Thomson.— 
Another hit from Fred Thomson and 
Silver King. Exceptionally entertaining. 
— G. W. Rothrock, Campbell, Macksville. 
Kas. 

American Manners, Richard Talmadge. 
— A very good action, stunt, thrill picture. 
— G. W. Rothrock, Campbell, Macksville, 

PARAMOUNT. 

Crowded Hour, Bebe Daniels.— A fair 
program offering. Good war shots. — Jos., 
H. Peet, Gem Theatre. Appleton City, Mo. 

Thundering Herd, Holt-Lois \Vilson-N. 
Berry. — A good high type epochal west- 
ern. Will please anybody. Seven reels. — 
I os. H. Peet, Gem, Appleton City, Mo. 
FIRST NATIONAL 

Penrod & Sam, Benny Alexander. — 
Showed to small house but no fault of 
picture. Everybody liked the picture fine. 
An exceptional picture for small towns. 
Print A-L— C. E. Messier, City Hall, Rus- 
sell Springs, Kas. 

White Moth, Barbara LaMarr. — Good 
picture. Print fair. — Geo. G. Lutz, Art 
Theatre, Cawker City, Kas. 

Twenty-One, Richard Barthelmess. — A 
good clean picture. Pleased most people. 
— W. A. Hawkins, Pollock, Pollock, Mo. 

Flowing Gold, Milton Sills. — Very good 
picture. O. K. for the small towns. 
Stormy and bad weather.— O. W. Price, 
Sammy, Ada, Kas. 

Flowing Gold, Milton Sills. — A very 
good picture. Print fair. — F. Dodson, 
Dodson Theatre, Wakefield, Kas. 

Making of O'Malley, Milton Sills. — 
Consider picture above the average. Give 
us more like it. — D. C. Kennedy, Electric, 
Glasgow, Mo. 

Lost World. — Very good. Many nice 
compliments and pleased all who saw it. 
Print and advertising good. — A. E. Lam- 
kin, Star Theatre, Stockton, Kas. 

Penrod and Sam, Benny Alexander. — 
Well liked. Print in good shape and ad 
vertising O. K. — H. C. Christensen, M. 
W. A. Hall, Netawaka, Kas. 

Her Night of Romance, Constance Tal- 
madge. — Consider picture above the av- 
erage. Giv.e us more like it. — D. C. Ken- 
nedy, Electric, Glasgow, Mo. 

Her Sister From Paris, Constance Tal- 
in idge. Best thing Constance Talmadge 
lias (lone since East Is West, and per 
sonally think she is much better in this 
kind of role than that one. Just such 
productions as this is what made Connie 
what she is today. — Henry Tucker, 
Tucker Theatre, Liberal, Kas. 

Half Way Girl, Lloyd Hughes and Doris 
Kenyon. — Very pleasing to all our pa- 
trons. Print and advertising good. — 



Reynolds Maxwell, Electric, Joplin, Mo. 

Those Who Dance, Blanche Sweet. — 
Picture very satisfactory. Liked by all. 
Print very good. — C. F. Clayborn, Col- 
ored Det. Club, Ft. Leavenworth, Kas. 

Frivolous Sal. — One of the best. Ben 
Alexander steals the picture. Boost it. 
Print good. Advertising good. — S. M. 
White, American Theatre, Kevtesville, 
Mo. 

P. D. C. 

Charley's Aunt, Syd Chaplin. — A life 
saver. Drew the largest crowd that this 
theatre has ever had. — A. E. Grant, 
Palace, Enterprise, Kas. 

Hell's High Road, Leatrice Joy'.— Title 
held back the crowd here, however, it 
was excellent work. — A. E. Grant, Palace, 
Enterprise, Kas. 

The Prairie Pirate, Harry Carey. — Ex- 
ceptionally good western. Far above the 
average. — Empress Theatre, St. Joseph, 
Mo. 

UNITED ARTISTS. 
Garrison's Finish, Jack Pickford. — A 
fine picture. Better than 75% of the so- 
called specials. The price is right. — Jos. 
H. Peet, Gem Theatre, Appleton City, 
Mo. 

WARNER BROS. 

The Man on the Box, Syd Chaplin. — 
This one was better than "Charley's 
Aunt." Some of our patrons liked it as 
well and some liked it better than "The 
Freshman." And some said it was the 
best show they had ev.er seen. I say it's 
great. And it got me the best business 
of the month. — Sam M.inich, Electric, 
Chillicothe. Mo. 

Borrowed Husbands, Rockliff Fellowes, 
Florence Vidor. — This was an extra good 
picture and brought us very good busi- 
ness. — Dudgeon and Co., Elite, Orrick, 
Mo. 

On Thin Ice, Tom Moore, Edith 
Roberts. — A wonderful picture. Will 
please in any town. — L. W. Wigfield, 
Wonderland, Wheeling, Mo. 

Recompense. Marie Prevost, Monte 
Blue. — The best Warner picture I have 
ever played. Book it. — L. W. Wigfield, 
Wonderland, Wheeling, Mo 

Steele of the Royal Mounted, Bert 
Lytell. — This is certainly a fine picture. 
Nothing but fine comments for a week 
after showing. — A. B. McCullough, Com- 
munity, Neosho Falls, Kas. 

One Shot Ranger. Pete Morrison. — A 
fine picture and print good. — Wm. Tietz, 
Electric, Corning, Kas. 

The Man from Brodneys. — A fine pic- 
ture. Print a little dim after the first 
four reels. — Wm. Tietz, Electric, Corning, 
Kas. 




December 5, 1925 



THE REEL JOURNAL 



Page Fifteen 



3= 



EE 



Two cents per word 
payable in advance. 
X o advertisements 
accepted for less 
than 50c. 



© THE CLEARING HOUS E 

mXlJ,lJj.TjjjjJTl,riAlJjjj.ijj,l.^!ririri jj. i jr i T i r i r ijj.i jri.rjyir i j. i j. i jjjjr i Jj, i j,^ i r i r i . i j. i jj. i r i r i . fTTTSS 



(^ 



3= 



Sells 



Second Hand Equipment. Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles. 



Buys 



Kates for other spaces 
furnished on request. 
AVrite for detailed re- 
port of circulation 
coverage. 



3E 



EE 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



FOR SALE 

Cretore A'o. G Popcorn Machine, motor 

driven, gas heat; has been run two years. 

In A-l condition and priced to sell. AVrite 

Otis Greenhaw, Canton, Kans. C4t-12-12 



OPERATOR and all-around theatre man 
at liberty. Projectors kept in thorough 
repair (Powers preferred). Pictures pro- 
logued. Lobby decorator. Hill posting if 
necessary. t;o anywhere. Good .Missouri 
or Kansas town preferred. Address A*. {'„ 
(are REEL JOURNAL. pit 12-5 

FOR SALE — Ruttcr-Kist peanut and 
popcorn machine, electric, first-class con- 
dition, at sacrifice; part cash, balance 
monthly. S. G. Fry, Omaha. Texas. 

I>3t 12-19 



FOR SALE 
One Style f;. Wurlitzer One Man or- 
chestra for picture house. Cost $2,450. 
Taken on mortgage and $1,350, paid on 
same and balance due $1,100. First man 
that offers this can -have it. Address A. 

M. Voorhees, Tower City. N. D. P3t 

12-19. 



Guaranteed: % HP., 110-volt, 00 cycle, 
single phase, used motors with pulley, n* 
$7.50 each. Also brand new $4 HP., 110- 
volt, Westingbouse make at $13.75 each. 
Rrand new 1 K W Westlnghouse, 32 volt, 
1150 speed, light and power generators 
at $4S.O0 each. 25% cash, balance C. O. 
D. We have special prices on 32 volt 
motors. "We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Duluth, Minn. 

Ctf-10-3 



MOTIOX 


PICTURE SUPPLIES 


December 
Used Motion 
tre Supplies, 


Pre-Inventory Sale ol 
Picture Machines, Thea- 
Frames, etc. 


Send 


for Ba rgn i n 1 . ist. 


l uk i i: 
G0S Olive St. 


BROS. OPTICAL CO. 

St. Louis, Mo. 
C5t — 12-18 



Attractive Electric sign reading "Vic- 
toria Theatre," very cheap. — C. G. Deinel, 
S45 South State, Chicago, 111. P3t 12-12 

CHAIRS FOR SALE 

300 used chairs, $2.50 each. 5-ply veneer 
hacks, upholstered seats; 12.*> seats newly 
upholstered. All chairs in excellent con- 
dition. Cozy Theatre, Columbia, Mo. 

C.lt — 12-12 

FOR SALE 
:t50 used chairs. $2,50 each, 5-ply Ve- 
neer backs, upholstered seats. 125 seats 
newly upholstered. All chairs in excellent 
condition* (ozv Theatre, Columbia, Mo. 

C3t — 12-12 




EXHIBITORS! 

"THE HOLLY- 
WOOD" change- 
able letter sign will 
ADV ERTISE 
YOUR PRO- 
RAMS in loca- 
tions where you 
cannot get a poster 
or card. Change 
the tvpe daily. 
(Carries 8x10 still 
if desired.) The store (location) 
gets their advertisement free — sign 
carries 9 lines, letters celluloid cov- 
ered. Letters changed in a jiffy. A 
cutout figure of a Hollywood beau- 
ty is seated on top of sign. Real 
silk band on head, tassell on cush- 
ion (SEE ILLUSTRATION). One 
sample— $1.50, 6 for $4.80; 12 for 
$8.00, including letters. We letter 
the merchant's ad free, also thea- 
tre name on sign FREE. Entire 
sign 14 x 22 inches. 

Hollywood Film Company 

Box 1536 
Los Angeles, California 

Dealers and Supply Houses Write 
For Quantity Prices. 




T^^i^ 1 i 'i3»dwhalicScM E&£istei"©)rporahori 
s l Chemical Bldg. St Louis --- 







CASH OR TERMS 

The New REPRODUCO 

Player Pipe Organ 

$2,150.00 

Used WURLITZER Style K. 

$5,000 when new, only 

$1,850.00 

Used SEEBURG Orchestrion 

Pipes, drum unit, piano 

$1,175.00 

Used Electric Pianos $450 and up. 
Cash or Terms 

J. W. JENKINS SONS 
MUSIC CO. 

Kansas City, Mo. 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Lo* Angeles, Calif. 



„_._._.+ 



WurlHze^ 

HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 

$5,500 

FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



A Love Story 
They'll Never 
Forget «fc> ^ 



For young men and women 
who are about to be married 
and are filled with illusions of 
perfect happiness, it's a pic- 
ture well worth seeing. For 
old men and women who may 
have lost their illusions on 
matrimony's weary way, it's 
a picture they must see. 

The triumph of love over 
revenge, of a woman's love 
that was stronger than her 
hate. 



What an opportunity for you 

to exploit- 



& 





ROSE °f the 

WORLD" 



WARNER BROC 

1 Classics of the Screen 7* 



From the novel by Kathleen Norris 
with/*- 

PATSY RUTH MILLER 

ALAN FORREST 
PAULINE CARON j 
ROCKLIFFE FELLOWES 
ALEC FRANCIS 

HELEN DUNBAR 
LVDIA KNOTT 
EDWARD PEIL Jr. 

Directed b y Hariy Beaumont 

scenario by Julien Josephson 



9T T.DTTTS. 



KANSAS CITY«| 



ANSAS CITY 



ST. LOUIS 



QTie cfihn Cradle ^Vaper of the SoutiinObstj 






Qhe Finger of 

Suspicion 
Points to all 






IF— 

Your patrons like: 
Dark Mystery 
Awesome Thrills 
Throbbing Ro- 
mance 

They must see this 
Mystery of Mys- 
teries ! 









with 



Lena. 



and 



m 



r« 



\_. 



, "5fe 



site 



V/ ^k*; 

^^s 



155 



VV,: 



\ 



/i 



?,->*■ 



V 



V 



1 ^Bl 



fa>£ 



as 






■.'-..•- > 



mr'" ' S I L " 






, v ; 






iM 



13 

s 

A 



■^ 



J 



Pathe Exchange, Inc, 



Kansas City — 111 W. 17th St. 
J. A. Epperson. Mgr. 



St. Louis — 331G Olive St. 
James A. Harris, Mer. 



Vol. X 
No. 27 



/Z- 



December 12, 1925 

Published Every Saturday by 
REEL JOURNAL PUB. CO. 
M niiiifni'tiirpr** Kvrhn.li Ere 



$2.00 
a Year I 



y. 



© 



Page Two 



THE REEL JOURNAL 



SSiwS-SiSiSiSii&BSiSiSiSiSiSiS^ 

S* 

Si 



Si 
Si 



Si 

I 
Si 



Si 
I 

s; 
s; 

Si 
Si 

s; 
s; 



Si 



Si 
Si 



s; 



Si 
Si 



si 

Si 



Si 
Si 
Si 
Si 
Si 
Si 
Si. 

I 

Si 
Si 
Si 
Si 
Si 

I 

Si 

I 

Si 



Here 
Exhibitors ! 



is THE Serial 
you have been 
waiting for! 



It 



The 



Flame 
Fighter 9 

WITH 

HERBERT RAWLINSON 

The Beloved Star of Millions 




ROBERT DILLON 
SERIAL PLAY 



starring ^%^ 

HERBERT RAWLINSON 

* PRODUCED BY BEACON FILMS 
WRITTEN ^DIRECTED BY ROBERT C*lLLON~ 



Si 



10 - Big Epidopes - 10 

Crowded with action, suspense and thrills — a wonder serial indeed! 
Its background is the thrilling life of the fireman in action. And there 
is no lack of variety from any angle. Its action is laid on both land 
and sea, and every known modern device for speed and thrills has been 
employed. 

Book It — For Ten Big 
Profit Weeks! 



STANDARD 

FILM EXCHANGE '^SSlnT»r" 

iii 

Si 

®«s;s»;;s;s;s;s;s;sis;sis;siiBs;sis;s;s!S:S3 



December 12, 1925 Page Three 

24 - First Run Golden Arrow Pictures - 24 

Every One A Box-Office Winner 

READY FOR Rr .. _SE 

"Tessie" 

From the Saturday Evening Post story by Sewell Ford. Directed by Dallas M. 

Fitzgerald. 
With May McAvoy, Bobby Agnew, Myrtle Stedman and Lee Moran. 

"The Primrose Path" 

Story by E. Lanning Masters. Directed by Harry O. Hoyt. 

With Clara Bow, Wallace MacDonald, Stuart Holmes and Tom Santschi. 

"Children of the Whirlwind" 

From Leroy Scott's International Magazine story. Directed by Whitman Bennett. 
With Lionel Barrymore, Johnnie Walker, Marguerite De La Motto. 



'The Substitute Wife" 

Story by Katherine Smith. Directed by Wilfred Noy. 
With Jane Novak, Niles Welch, Gordon Standing. 

'The Unnamed Woman" 

Story by Charles E. Blaney. Directed by Harry O. Hoyt. 
With Katherine MacDonald, Herbert Rawlinson, Wanda Hawley. 

'Scandal Street" 

Cosmopolitan Magazine story by Frank R. Adams. Directed by Whitman Bennett. 
With Madge Kennedy and Niles Welch. 

'Wandering Fires" 

By Warner Fabian, Author of "Flaming Youth." Directed by Maurice Campbell. 
With Constance Bennett, George Hackathorne, Wallace McDonald, Henrietta Cross- 
man. 



'Share and Share Alike' 



Novel by Reginald Kauffman. Directed by Whitman Bennett. 
With Jane Novak and James Rennie. 



'My Lady of Whims 



>> 



Story by Edgar Franklin. Directed by Dallas M. Fitzgerald. 
With Clara Bow, Donald Keith and Lee Moran. 



» 



"The Silken Lady 

Written and directed by Edgar Lewis. 

With Gladys Hulette, Mahlon Hamilton and Wm. Conklin. 

IN PRODUCTION: "In Borrowed Plumes"— "Self Defense"— "Don't Lie to Your Wife" 



"TESSIE" will be shown at the Kings and 

Rivoli Theatres, St. Louis, the week of 

December 12. 



] 



Distributed j INDEPENDENT FILM CORP., h^ PROGRESS PICTURES CORP., 

B y ( 115 West 17th St., Kansas City, Mo. ^^ 3405 Olive St., St. Louis, Mo. 



Page Four 1 



THE REEL JOURNAL 



* - $ 

•« 

;;; 
;•• 

■■■ 

w 



5S 
5S 



5S 

i 



5S 

ss 

58 
58 
58 
58 



53 
58 




More Action, 
Pep, Stunts, 
Thrills— 

Than You 've Ever Seen! 



Opportunity 



is here 5 times in these pictures 
listed on this page — You say they 
want action — We say they'll find 
plenty of it here in the fastest- 
moving vehicles in ■which this 
popular star has ever appeared. 



Write today for Special Proposition — No 
Obligation 



Enterprise 
Distributing 
Corporation 

BOB WITHERS, Mgr. 



in 



these 



5 

New 

J. B. Warner 

Westerns 

lap 

"BEHIND TWO GUNS" 
"HORSESHOE LUCK" 
"THE COVERED TRAIL" 
"THE LONE FIGHTER" 
"THE HELLION" 

THE TITLES ARE THERE— 
THE ACTION IS THERE- 
BOOK 'EM EARLY 

AND CLEAN UP ! 



1 



58 



55! 



58 
58 



58 
58 
58 
53 
58 
S3 
53 
58 
58 



53 
S3 



55 



115 W. 18TH ST. KANSAS CITY, MO. J 

I 

&5SS8£5:::-;::*;™;U;;:^ 



December 12, 1925 



Page Five 



A Million Dollar Title! 



THE GREATEST DOG 
PICTURE EVER MADE. 




PreseofeO wtfb & sfelkr*casf including 

GEORGE HACKATHQRNE 

MARJORIE DAW 

MARY CARP 



Directed by 
BENAUD HOFFMAN 



Now Available: 

"BLACK LIGHTNING" 

"THE SILENT PAL" 

"HIS MASTER'S VOICE" 

— In Production — 

"THE PHANTOM OF THE FOREST" 

"THE SIGN OF THE CLAW" 

All Starring THUNDER, 

The Marvel Dog! 



Midwest Film Distrs., Inc. 



1710 BALTIMORE AVE, 



E, C. RHODEN, Mgr. 



KANSAS CITY, MO 



Page Six 



THE REEL JOURNAL 




M. 



P. T. 0. MAY DROP NON- 
MEMBERS' CASES 



Member Exhibitors Say They Lack Time 
To "Sit" On Outside Dockets. 



Arrow Through Independent 

First Run Attractions to Be Distributed 
By Silverman. 



BEN SHLYEN 
/ /] Publisher and Editor 

C. C. Tucker. Am. Mgr. 

Circulating in Missouri, 
Kansas. No. Oklahoma. 
No. Arkansas, West. 
Kentucky. West. Ten- 
nessee, So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL. JOURNAL 

PUBLISHING CO. 

Manufacturers Exchanp< 

Kansas City, Mo. 



The Horse Before 
the Cart 

It has been the policy in the past to 
make pictures from famous books or 
magazine stories. But this condition 
seems to be changing. There has for a 
long time been talk of stories being writ- 
ten directly for the screen, and this has 
been done considerably, but we do not re- 
call of any case where a story has first 
been produced as a picture and then pub- 
lished as a novel. 

The publishing of "Mannequin," the 
Liberty Magazine-Fannie Hrust $50,000 
prize story, might really be called a his- 
tory-making event. This novel has al- 
ready been produced and prints of this 
production will be in the hands of Fa- 
mous Players-Lasky exchanges this week. 
This is the proper method of direct-for- 
the-screen writing and puts the horse be- 
fore the cart instead of back of it. 

Many picture plays have been adapted 
from successful novels, magazine stories 
and stage plays. Few stage plays are 
adapted from published stories. The 
scripts are usually written directly for 
stage production and the plays make big 
hits on their merit alone without depend- 
ing upon wide reader interest in the 
story. We do not say that the adapta- 
tion of pictures from already published 
books or novels is not a good thing. 
However, we do believe that better re- 
sults can be obtained and audiences more 
greatly pleased if "the book is taken 
from the screen story," rather than the 
reverse situation. 

Too often, we believe, people, who have 
read a popular book, see the sereen ver- 
sion for comparison's sake only. And 
they draw their conclusions of its mer- 
its only from how closely it follows the 
book. The resultant word of mouth ad- 
vertising is then not so good as would 
be the case when the picture is first pro- 
duced and the novel version made to fol- 
low the scenario. Writing direct for the 
screen, we believe, will produce better 
pictures. 



Should exhibitor members of the joint 
board of arbitration of Kansas City de- 
vote time in hearing the cases of thea- 
tre owners who are not members of the 
M. P. T. O. Kansas-Missouri? 

That question, which has been waxing 
hot in the minds of prominent exhibitors 
for many months, may cause a genuine 
upheaval' in the routine working of the 
joint board when the M. P. T. O. Kansas- 
Missouri directors meet in Kansas City 
this month. The present trend of senti- 
ment points to the fact that cases heard 
may be divided into two dockets with 
the' exhibitor members refusing to sit in 
on the docket of non-members, leaving 
the fate of the theatre owner entirely 
up to the exchanges. 

"I hardly think such a move could 
be called drastic," said C. E. Cook, busi- 
ness manager of the M. P. T. O. Kansas- 
Missouri. "An exhibitor's time is worth 
money, the same as any business man. 
Whenever the name of an exhibitor, 
whose name has not previously come be- 
fore the board, appears on the docket, 
we immediately send him a letter. If 
he is a non-member of our association we 
inform him that if he desires this body 
to take an active part in his controversy 
it will first be necessary for him to ob- 
tain a membership. If he declines we 
worry no further about additional let- 
ters. If he happens to be a member we 
request full details .concerning his case 
and render him a real service in rep- 
resenting him. 

"Too many exhibitors today are un- 
der the impression that organization is 
all right 'socially,' but of little benefit in 
actual business." 



Lou G. Rogers, general sales repre- 
sentative of the Arrow Pictures Corpo- 
ration, has opened a branch in Kansas 
City, making distributing arrangements 
through the Independent Film Corpora- 
tion, of which Joseph Silverman is presi- 
dent. Independent will distribute the 
Golden Arrow first run attractions group, 
in which there are twenty-four feature 
productions of high rating. Mr. Rogers 
has just come here from St. Louis where 
he made distributing arrangements 
through the Progress Film Corporation, 
of which Tom Leonard is president. 

Following is listed ten of the twenty- 
four productions already completed and 
announced for booking: "Tessie," with 
May MacAvoy, Bobby Agnew, Myrtle 
Ste'dman, and Lee Moran; "The Primrose 
Path," with Clara Bow, Wallace Mac- 
Donald, Stuart Holmes and Tom Sant- 
schi; "Children of the Whirlwind," with 
Lionel Barrvmore, Johnnie Walker, Mar- 
guerite De'La Motte; "The Substitute 
Wife" with Jane Novak, Niles Welch, 
Gordon Standing; "The Unnamed Wo- 
man," with Katherine MacDonald, Her- 
bert Rawlinson, Wanda Hawley; "Scan- 
dal Street," with Madge Kennedy and 
Niles Welch; "Wandering Fires," with 
Constance Bennett, George Hackathorne, 
Wallace MacDonald, Henrietta Cross- 
man; "Share and Share Alike," with Jane 
Novak and James Rennie; "My Lady of 
Whims," with Clara Bow, Donald Keith 
and Lee Moran; "The Silken Lady," with 
Gladys Hulette, Mahlon Hamilton and 
Wm. Conklin. 

To City Plan Body 

Over Midland Site 



\ PREVIEW HERE FOR PARA- 
MOUNT'S "A KISS FOR 
CINDERELLA." 



Much favorable comment has emanated 
from the preview of Paramount's big 
Christmas picture, "A Kiss for Cinder- 
ella," starring Betty Bronson, whose 
work in "Peter Pan," a year ago, defi- 
nitely established her claim to stardom. 
The new picture was previewed at the 
local Paramount exchange Saturday. 
National tie-ups have been effected in 
connection with the picture with "Betty 
Bronson Blue Bird Aprons," "Queen 
Quality" and "Dorothy Dodd" shoes, and 
the Oldsmobile car, according to Ben 
Blotcky, local branch manager. The 
picture will play the Newman the week 
starting Dec. 27. 

COTTER LOSES FIGHT IN MOBERLY 
SUNDAY CLOSING WAR. 

After being arrested six times, the 
Sunday closing fight between J. W. Cot- 
ter, manager of the Fourth Street Thea- 
tre, Moberly, Mo., and city and county 
officials, has come to a close, an agree- 
ment being reached under which Mr. Cot- 
ter will cease operating on Sundays. De- 
tails of the agreement were not an- 
nounced at the time Mr. Cotter con- 
sented to remain closed on Sundays. In 
all of his Sunday shows Mr. Cotter had 
turned over the receipts of the day to 
various charities. 



Arthur Miller, attorney for the Mid- 
land Theatre Corporation, went before 
the City Plan Commission in Kansas City 
this week, seeking approval of the vacat- 
ing of an alley west of Main street for 
approximately 200 feet north of _ Thir- 
teenth street, to permit the erection ot 
the proposed $3,000,000 Midland theatre 
on the north side of Thirteenth between 
Main and Baltimore streets. That Metro- 
Goldwyn will control the booking of _ the 
new house is accepted as a fact in Kan- 
sas City film circles now, although for- 
mal announcement has not yet been made. 
The deed has been granted providing the 
consent of abutting owners and has been 
filed with the board. 



Empire Theatre to Re-open Soon. 

The Empire Theatre, Maryville, Mo., 
which was damaged by fire recently, is 
to re-open shortly, according to infor- 
mation reaching Movie Row. The house 
was damaged only by* smoke and water. 
It will be completely redecorated. Kuch 
brothers are the owners. 



The Royal made it a good week last 
week with the presentation of the. Para- 
mount picture, "The King on Main 
Street," starring Bessie Love, Adolphe 
Menjou and Greta Nissen. Big crowds 
held up through the week to greet the 
picture, which is one of the cleverest 
comedies of the year, according to Ben 
Blotcky, local branch manager. 



December 12, 1925 



Page Seven 



Important About The Merry Widow 

FOR YOUR INFORMATION 

WHEN we offered you 'The Merry Widow" we told you certain 
things. 

FIRST we said- u Here is a great title." 

WE had for sale what is unquestionably one of the most famous 
titles in the world. 

METRO-Goldwyn-Mayer knew it. 

YOU knew it. 

IT'S got a theatrical history that's studded with diamonds. 

WE took that valuable stage property and made a picture. 

"THE Merry Widow" has been playing Broadway for three months now at $2 top. 

AND it is important that you know the following. 

MUCH as we praised it, much as we promised you about it, we even underestimated the pro- 
duction. 

IT'S positively one of the greatest possibilities for real money-making you ever laid eyes on. 

WE tested it at Gloria Gould's Embassy Theatre. 

FROM the very first the business mounted and it never quit. 

THEY talked about it. 

THE romance of it, the charm of Mae Murray and the dashing love-making of John Gilbert 
caught on like fire. 

STANDING room only. 

THE talk of New York, and growing all the time by word-of-mouth advertising! 

GET wise to what "The Merry Widow" can do for you. 

WE know that you know it's a great picture. 

BUT it is important that you realize what a once-in-a-lifetime showman opportunity you've 
got. 

Ai production that's a credit to the industry. And a credit to your theatre — and cash! 

METRO- Goldwyn-Mayer has been giving you one hit after another. 

AND now comes "The Merry Widow." 

THE rest is up to you. 






The TALK of the INDUSTRY 



W. A. SCULLY 

Resident Manager, 

3332 Olive St., 

St. Louis, Mo. 



J. E. FLYNN 

District Manager, 

St. Louis. 



C. E. GREGORY 

Resident Manager, 

1706 Wyandotte. 

Kansas City, Mo. 



Page Eight 



THE REEL JOURNAL 



First National in Tie-up With Publishers, Offers $20,000 Award 
to Encourage Screen Stories 



Midwest Films Add 

Two More Theatres 



New York. — First National Pictures, 
Inc., in conjunction with Pictorial Re- 
view, Dodd, Mead & Co. and Curtis 
Brown, Ltd., announces a First-Novel 
Prize Competition that offers unparal- 
leled opportunities to authors whose tal- 
ents have not yet b;en recognized. It 
assures recognition for the winner 
through serialization in Pictorial Review, 
publication in novel form by Dodd, Mead 
& Co., and a screen production by First 
National Pictures. The competition will 
be managed by Curtis Brown. 

First National Pictures offers 
$10,000 for the motion picture rights 
to the prize winning story. Pictor- 
ial Review will pay the winner 
$5,000 for serialization in the United 
States and the Dominions of Can- 
ada and Newfoundland. 

Dodd, Mead will pay the usual 
book royalties with an advance of 
$2,000 against such royalties. 

First National Pictures has an op- 
tion on the second serial rights. 

The judges are Arthur T. Vance, 
representing Pictorial Review ; 
Frank Dodd, representing Dodd, 
Mead & Co.; Richard A. Rowland, 
representing First National Pictures. 

According to the terms of the compe- 
tition, all novels must be submitted be- 
fore September 1st, 1926. The prize win- 
ning novel will be published in Pictorial 
Review by November 1st, 1927. The 
book will be published by Dodd, Mead on 
or before November 1st, 1927, but not 
^earlier than the completion of the serial. 

The contest is open to all writers 
whose work has not yet appeared in novel 
form. It is a definite move towards re- 
vealing new talent and fresh inspira- 
tion, which, it is generally agreed, are 
needed in the creative fields of motion 
picture production. 



RAOUL WALSH TO FOX. 

New York. — The announcement from 
William Fox that Raoul Walsh, promi- 
nent director, has been signed on con- 
tract to direct Fox pictures beginning 
January 1, has caused a sensation here. 
Walsh has been connected with the Fa- 
mous Players-Lasky corporation, in a di- 
rectorial capacity, one of his most re- 
cent hits being "The Wanderer." He 
is a brother of George Walsh, popular 
screen star. 

It has also been announced by Fox 
that his company is the successful bid- 
der to the popular comedy, "Is Zat So," 
which will be made on the coming year's 
program. 



<Kpcp. 




WILL HAYS RECOMMENDS A 
"GOLDEN RULE" CONTRACT. 



"The Goldne Rule should be writ- 
ten in red at the top of every con- 
tract, and it would be the most valu- 
able clause in it," said Will H. Hays, 
president of the Motion Picture Pro- 
ducers and Distributors of America, 
Inc., in a message to the Motion Pic- 
ture Theatre Owners of Ohio, deliv- 
ered by Jerome Beatty at their con- 
vention banquet in Columbus on De- 
cember Sth. "It is a clause that must 
be obeyed. It is non-cancellable. It 
is the law of justice and humanity 
as well as the greatest of economic 
laws. You can't evade it. You can't 
appeal it. You obey it or you suf- 
fer. To live and let live is not enough 
— we must live and help live." 

Mr. Hays declared that contracts 
must be equitable — that the only con- 
tract worth while is one that gives 
profit to both parties. He said that 
never before had there been such 
friendliness between distributor and 
exhibitor and "We can bring 100 per 
cent confidence and cooperation be- 
tween exhibitor and distributor by 
practicing continually the policy of 
"Do unto others as you would have 
others do unto you." 



Take Control of Princess and Kennedy, 
at Kirksville, Mo., January 1. 

Final consummation of negotiations by 
which the Midwest Film Distributors, 
Inc., a Kansas City corporation, the lat- 
ter now under construction, at Kirks- 
ville, Mo., from J. M. Kennedy, was an- 
nounced this week. The Kirksville houses 
will go to Midwest January 1, it was 
announced. 

The Princess Theatre seats S00, and 
the new Kennedy will seat appoximately 
1,000, according to E. C. Rhoden, man- 
ager of the Midwest Film Distributors. 
Jack Moore, formerly a prominent ex- 
hibitor of St. Joseph, Mo., will manage 
the houses, Rhoden said. 



Three Projector Makers 

Merge in New Firm 

The entire business and assets of the 
Precision Machine Company, the Acme 
Picture Projector Co., and the Nicholas 
Power Company have been taken over 
by the International Projector Corpora- 
tion, a new company formed at Dover, 
Del., in a tremendous merger of equip- 
ment interests, recently concluded. The 
deal is the largest ever closed in the 
equipment field. H. L. Clark of Chicago 
will be one of the leading officials in 
the new company. The former compa- 
nies were makers of the Powers, Sim- 
plex and Acme machines, respectively. 

Laugh Month Campaign 

Already Under Way 

A complete exploitation and publicity 
campaign on "Laugh Month" in Janu- 
ary, has been outlined by the committee 
in charge of the promotion arrange- 
ments and part of the campaign is al- 
ready started, it has been announced at 
the New York office of the committee. 

A broadside has been mailed out, go- 
ing to every exhibitor, announcing the 
campaign. This will be followed in two 
weeks with a complete press book show- 
ing the various advertising accessories 
which will be available. 

Among the novelties which will be 
available for putting over "Laugh 
Month" in a big way are a special ani- 
mated trailer, now being made by the 
National Screen Service, Inc.; "Laugh 
Month" buttons, as well as the usual 
banners, pennants and three sheets. Spe- 
cial slides, window display eards, mats 
and cuts will be on display at the vari- 
ous exchanges handling short subjects, 
within the next two weeks, 



GLORIA SWANSON TO UNITED? 



New York. — Following many rumors 
that Gloria Swanson is under contract 
with United Artists, Miss Swanson de- 
clined this week to deny or affirm this 
statement. She told several press rep- 
resentatives that a statement would be 
forthcoming shortly. It is generally pre- 
sumed here that the contract with U. A. 
has been concluded. 



CHARLES RAY FILES BANKRUPTCY 
LISTING $986,508 LIABILITIES. 

Los Angeles. — Listing liabilities as 
$986,508 and assets of $130,355, Charles 
Ray has filed a voluntary petition in 
bankruptcy, as a climax to the series of 
financial misadventures suffered by the 
star. An involuntary petition some time 
ago was filed against Charles Ray Pro- 
ductions, which firm, headed by the act- 
or's father, has filed a voluntary peti- 
tion. 



F. N. INSURES ITS EMPLOYES. 

First National his inaugurated a com- 
mendable move in the interest of good 
will in its organization in taking out 
insurance policies in the name of all its 
employes. This was done just recently. 
Employes having served the company for 
six months have been insured for $500; 
one year, $1,000. Salesmen in the em- 
ploy of the company for six months are 
insured for $1,000, and for one year, 
$2,000. Managers will be insured for 
$5,000. 



PUBLIC WANTS "CORN BEEF 
AND CABBAGE"— PLAY- 
WRIGHT. 

Minneapolis. — Speaking before the 
Minneapolis Woman's Club, Dr. Louis 
Anspacker, playwright and actor, 
stressed his opinion that "Corn Beef 
and Cabbage" drama is preferred by 
the motion picture patrons of today, 
rather than the really artistic and 
imaginative portrayals. 



Mr. Exhibitor: Ask at the Film Exchange* 
for the 




It's little to ask for, but it't the only 
reliable eld you can give your musicians 
to help put ihe picture over. " 



December 12, 1925 



Page Nine 



"Tessie" Pre-View at 

Liberty Here Dec. 15 

"Tessie," the first of the twent; 
Golden Arrow Productions to be distrib- 
uted in the Kansas City territory by the 
Independent Film Corporation, will be 
given a premier showii g at the Libi 
Theatre here, Tuesday. December 15, at 
10:45 p. m. The production will be pre- 
sented with the accompaniment of the en- 
tire Liberty orchi stra, personally directed 
by Fritz Gumb. 

Lou G. Rogers, general sales repre- 
sentative for i the 
arra gements for this , advises 
that ; n 

ing.and that so inent ac- 

tors and actresses, appearing at local 
theatres, will be present. Mr. Rogers 
and Mr. Silverman extend a cordial in- 
vitation to all exhibil ■ to attend this 
premier show ing a hem of an 

excellent time. 

-it" is a Evening 

story written by Sewell Ford and di- 
rected by D. Fitzgerald. The featured 
players are May MacAvoy, Bobby Ag- 
new, Myrtle Stedinan and Lee. Moran. 



ECONOMY TO DISTRIBUTE SEVEN- 
TY WESTERN FEATUR 
NEXT YEAR. 

The Economy Film Exchange will dis- 
tribute 70 Western features during Ho 
coming year, according to B. C. Cook, 
manager, who has returned from a b 
ing triii to New Y'ork. He stated that 
he would handle only new product and 
new advertising acee. new re- 

presentations in the ci sir's pro- 

gram. While it has been tl policy of 
the company in the pa ly up the 

product of other exes Cook de- 

clared that he would not advance his 
prices on his new service. 




Distributed by 
Independent Film Corp., K. C, Mo. 




JANUARY is 
First National Month 




Let's Celebrate! 



National "Laugh Month" Committee Offers $850.00 in Prizes 
For Best Exploitation Campaigns 



THE National Laugh Month Commit- 
tee, which is conducting the Laugh 
Month campaign for the Short Fea- 
tures Advertising Association, has just 
ounced plans for the distribution of 
0.00 in cash prizes to exhibitors or 
theatre employes conducting the best ex- 
ploitation campaigns tying up with this 
national drive during January. 

The prizes will be distributed weekly, 
the first prize for each of the four pe'r- 
od in which the month will be divided, 
being- $100 00. 

The awarding of the cash prizes will 
be in the hands of a committee consist- 
ing of the editors-in-chief of six national 
motion picture trade publications — Joseph 
Dannenberg, Editor The Film Daily; Wil- 
liam A. Johnston, Editor Motion Picture 
News; Martin Quigley, Editor Exhibitors 
aid; Arthur James, Editor, Motion 
Pictures Today; William J. Reilly, Edi- 
tor, Moving Picture World, and Willard 
C. Howe, Editor Exhibitors Trade Re- 
view. 

The contest will be open to all exhibi- 
tors, house managers, publicity represen- 
tatives or others responsible for the orig- 
inating and executing of theatre public- 
ity and exploitation campaigns. There 
will be no restrictions as to the size of 
theatre and the amount of money 
spent on any campaign will not enter 
into tin- decision of the judges, the 
awards being made to those, who in the 
judgment of the jury, have conducted 
the best campaigns for their particular 
theatres and under their own peculiar 
circumstances. 

For this contest an exploitation cam- 

i a may include newspaper advertising, 

paper exploitation tie-ups, straight 

publicity tie-ups with merchants, straight 



street ballyhoos or any other form of 
exploitation stunt. 

The entries for the first period will 
close at noon January 6, and exhibitors 
will be given until noon, February 15, to 
get in their entries for the final period. 

Exhibitors can use the blank printed 
on this page by THE REEL JOURNAL 
to send in their entries in this contest, 
or they can give the required informa- 
tion without using these blanks, but all 
entries must be mailed to the NATION- 
AL LAUGH MONTH COMMITTEE, 218 
West 42nd Street, New York C;tv. 



RULES FOR LAUGH MONTH EX- 
PLOITATION CONTEST 

Contest open to all exhibitors or 
theatre employes responsible for ex- 
ploitation campaigns. 

Campaign can include advertising, 
posters, publicity, tie-ups, ballyhoos 
any and form of exploitation. 

Description of campaign not over 
200 wortls, must be sent with entry. 

Proofs or clippings of ads and pub- 
licity stories and photographs of bally- 
hoos or other displays must be sub- 
mitted. 

All campaigns to be eligible for 
prizes must tie up with Laugh Month. 

If campaign is based on a particu- 
lar comedy it must be in the Short 
Feature class (not over three reels). 

Prizes are as follows for each of the 
four weeks: 

First prize .$100.00 

Second prize 50.00 

Third prize 25.00 

Fourth prize 12.50 

Fifth prize 10.00 

— and three additional prizes of $5.00 

each. 



:■; 
■:■. 

•I- 



^i:ZX:!i:::::-:z:l--t-:--n-^ 



$ 



Entry Blank For Laugh Month Exploitation Contest. 

(Use this coupon to file your entry in the prize contest for the 
best Laugh Month exploitation. Send entry to National Laugh Month 
Committee, 218 West 42nd Street, New York City.) 

Name of Theatre 

Address 

City or Town 

State 



1 

Name oi person responsible for campaign 

;!! 
;;? 



(This is the person to whom money will be paid if this entry wins) 



III Is theatre first run, second run or subsequent run? 

Hi Seating capacity 

¥: 

•p Population of City or Town "... 

;;; 

m Was campaign for one day, two days, three days or a week? 

g Was a particular comedy exploited? If so, give title and name of distribut- 
es 



ing company 



jk (It is not necessary that a particular comedy should be exploited, 

it being sufficient if the campaign boosts LAUGH MONTH. But 
if a particular comedy is exploited, it must be a short comedy — not 
more than three reels.) 



Page Ten 



THE REEL JOURNAL 



R. E. Burton, "Intellectual," Raps the Movies, But Declares the 
"Legit" Worst in History. 

By David F. Barrett, 
St. Louis Correspondent for The Reel Journal. 



BLACKTON TO MAKE FOUR 
TURES A YEAR FOR WAR- 
NERS. 



PIC- 



Richard E. Burton, former head of the 
University of Minnesota's English de- 
partment, is a super-citizen, one of the 
elect, an intellectual, entirely capable of 
doing an abundance of thinking for the 
lightminded, foolish and untrained, but 
liberty-loving Americans. So it is not 
surprising that he advocated censorship 
of motion pictures in a lecture at the 
First Congregational Church, 6501 Wy- 
down avenue, St. Louis, on the evening 
of December 2. In fact, he once filled 
the position of censor for Minneapolis. 

A Kind Word for Producers. 

The really startling part of his talk 
was that he has something kind to say 
about the movies — a departure for the 
average proponent of censorship — and he 
didn't even censure the producers be- 
cause children sometimes blame the mov- 
ies for their delinquencies. He said that 
parents should not permit their offspring 
to see pictures produced for adult minds. 

He said in part: "Everybody knows 
that sex films and lurid melodrama are 
being exhibited by the thousand every 
day. There is no question but that great 
injury is being done to the children every 
day all over our country, and in all 
modern countries by the legitimate pres- 
entation of sex in this new form of art. 

"But you cannot show evil on the 
screen as you can suggest it by the 
spoken word. The worst movies are in- 
nocent amusement for babes and suck- 
lings compared to the worst of the 
spoken drama. 

"The present profanity and obscenity 
in half a dozen popular New York at- 
tractions tonight is appalling. It has 
never been touched in the history of the 
English language." 

The Play for Adults. 

But he explained that the stage play 
is produced for adults and is seen by 
few children, while the motion picture 
also produced for the adult mind is seen 
by many children. Anil then he blamed 
the movies for the present revolt of 
youth. "St. Vitus dance of the mind," 
he styled it. 

"The parents alone are at fault," he 
continued. "They let the children go. 
I don't blame the producers. They make 
pictures for grown-ups and we adults al- 
low our children to go where they don't 
belong. It is our business, first, to keep 
the children at home; second, to estab- 
lish movie houses for children; third, to 



encourage the intelligent control of mov- 
ing pictures — censorship, if you choose to 
call it that. The trouble is there is not 
enough thinking." 

He then digressed to say some nice 
things about a few movie actors, espe- 
cially Charlie Chaplin. 

"The principal trouble with the mov- 
ies, as an art, is the producers try to 
shape the art down to the people and 
not up to the people. They presume a 
supine audience with the intelligence of 
savages. No great art ever developed 
except on the assumption that there is 
something in the average man and 
woman to be led out. 

Commends "Last Laugh." 

"Occasionally a fine picture is offered, 
like 'The Last Laugh,' but the picture 
audience is unprepared for it and it i 
such a shock to the inactive frame of 
mind created by other films, they turn 
from it. There is no uniform artistic 
improvement because the people at the 
top of the industry are not educated, 
they are not people of culture, tr-ai 
and breadth of vision; they are 
trained for the big thing they have in 
hand." 

He then urged censorship, either na- 
tional, state or city, saying: "The ele- 
ment of the community should get to- 
gether and safeguard the light-minded, 
foolish and untrained from the vague 
experimentation of the movies. The un- 
informed should accept the word of a 
selected group as they accept the decis- 
ions of doctor or lawyer." 



JANUARY is 
First National Month 




Let's Celebrate! 



. 



PHIL RYAN COMPLIMENTS A. E. IN 
LEDERMAN APPOINTMENT. 



Warner Bros, and J. Stuart Black- 
ton have completed final arrangements, 
whereby Blackton will make four pictures 
a year for release by the former organ- 
ization, according to Louis Reichert, local 
ager. 

The first Blackton production on the 
current Warner schedule will make its 
appearance at about the beginning of 
the coming year. This is "The Bride of 
the Storm," adapted from James Francis 
Dwyer's story,- "Maryland, My Mary- 
land." Dolores Costello and John Har- 
ron have the featured roles, and the sup- 
porting cast includes Otto Mattieson, 
Sheldon Lewis, Tyrone Power and Julia 
Swavne Gordon. 



From all parts of the country came 
messages last week complimenting the re- 
organization of the Associated sales 
force in general, and in particular with 
reference to the appointments as District 
Sales Directors of Dan B. Lederman, Les- 
tor Theuerkauf and Lew Thompson. 

A sample of the tenor of the me- 
is contained in the telegrams sent to 
Mr. Smith by Phil L. Ryan, of Capitol 
Enterprises, Kansas City, anent the se- 
lection of Mr. Lederman as District 
Sales Director, covering the Associated 
offices in Minneapolis, Omaha, Des 
Moines, Oklahoma City. Kansas City, 
Denver and Winnipeg, which reads: 

"Myself and other exhibitors this ter- 
ritory welcome our Western comrade 
Dan Lederman back. Congratulate you 
on your selection. Undoubtedly will have 
hearty approval of Southwestern exhibi- 
tors." 




The Largest Distributors of 
Quality Short Subjects. 




POOR ENTERTAINMENT 
means 

POOR BUSINESS! 

Touched by depression in spots, 
many exhibitors permit their condition 
eel them to snch an extent as 
t>> make them practice a form of econ- 
omy which is not at all in keeping 
with good business. 

A revival of theatre business is 
brought about by the exhibitor increas- 
ing liis buying efforts and offering 
patrons the biggest and ii'-si photoplays 
(li it arc obtainable. 

Exhibitors, who economize by buy- 
ing cheap pictures, decrease their box 
office receipts in proportion to the type 
of entertainment they present. 

Those who face the situation by pre- 
senting to their audiences the best short 
subjects and feature photoplays obtain- 
able, are the real big minds of the in- 
dustry. 

E. W. HAMMOSS, 

President. 

r=] 

EDUCATIONAL 

FILM EXCHANGE, Inc. 

st. i.ons 

S. .1. Hankin, Resident Mgr. 
333J Olive St. 

KANSAS CITT 

c. F. Senning, Resident Mgr. 
130 W. sth St. 



December 12, 1925 



Page Eleven 



Arrow Pictures Sign 

Grange for Serial 

A motion picture contract that over- 
shadows for general interest any made 
in years, was consummated this week 
when W. E. Shallenberger of New York 
City, president of Arrow Pictures Cor- 
poration, obtained the signatures of 
"Red" Grange and his manager, C. C. 
Pyle, to an agreement which calls for 
the services of the world's most noted 
football player and athlete in motion 
pictures. It is reported that Grange is 
to get $30,000 for his work in each of 
ten chapters of a serial. 



BARRYMORE SAYS "HE'S CRAZY" 
OVER "THE SEA BEAST." 

The Warner Bros, production, "The Sea 
Beast," is a great picture — take it from 
John Barrymore. 

Despite the fact that Barrymore's 
"Beau Brummel" won for the star a 
medal for the best performance of 1924, 
Barrymore declares "The Sea Beast" is 
"the only picture I have ever clone that 
I really liked," and that he's "crazy 
about it," as per this wire: 

"Hollywood, Calif., Nov. 25, 1925. 
"Warner Bros. Pictures. Inc., 
"1600 Broadway, N. Y. 
"Just saw first print of the Sea Beast. 
Crazy about it. Only motion picture pro- 
duction I have - ever done that I have re- 
ally liked. Very glad to see that it re- 
tains the quality of the book which is 
great. This whole thing seems abso- 
lutely real from start to finish. Regards, 
"JOHN BARRYMORE." 




Distributed by 
Independent Film Corp., K. C, Mo. 




JANUARY is 

First National Month 




Let's Celebrate! 



>■ 




George Matthews, new salesman for 
the Kansas City office of Warner Bros., 
started his first trip this week. 

* * * 

R. R. Thompson, a salesman for War- 
ner Bros, here, is no longer connected 
with that organization, according to 
Louis Reichert, Kansas City manager. 

* * * 

Several changes in the local staff of 
First National were reported this week 
by T. O. Byerle,' manager. Ralph Heft, 
former booker, has succeeded Ed Lowry 
as a salesman in the Southwest Kansas 
territory, and E. P. Behrhorst, formerly 
head shipping clerk, has been promoted 
to head booker. Both have been con- 
nected with First National here for a 
considerable period, and need no intro- 
duction to the exhibitors of this section. 

Sam Spring, secretary-treasurer, and 
Ned Depinet, division sales manager for 
First National, who were visitors at the 
local First National exchange last week, 
explained the new policy which will make 
it possible for small town theatres to 
obtain First National product, according 
to T. O. Byerle, local manager. This 
is in accordance with a recent cha ge in 
sales policy, he said. 

* # * 

First National salesmen are now mak- 
ing a collection of five dollar gold pieces. 
A First National Gold Piece contract 
is the reason for the run on the bank. 
For in addition to the usual rewards, 
every time a salesman gets the signa- 
ture of an exhibitor who has not here- 
tofore been numbered in the First Na- 
tional fold, he receives a gold coin which 
he may show to his wife as a reason for 
his being late to dinner. 

* * * 

Exhibitors of Kansas City, Mo., and 
Kansas City, Kas., have tied up with 
the postal authorities of the respective 
cities in a "mail early" campaign ami 
are running slides gratis in many thea- 
tres. 

* * * 

S. L. Potter opened up his new Baltis 
Theatre, at 35th and Indiana Streets, 
Kansas City, this week. 

Louis Marx, assistant to Fred McCon- 
nell, in charge of Universal's complete 
service plan, is in Kansas City this week 
holding sales meetings and helping sales- 
men in the selling of the complete serv- 
ice. Mr. Marx's rise to his present po- 
sition, after being in the film business 
for only a year, is an interesting story. 
Pi-ior to his connection with Universal 
he was Chicago representative for East- 
ern silk manufacturers. He met Carl 
Laemmle, who was impressed with his 
fine personality and who persuaded him 
to join his organization. Mr. Marx was 
given the tutelage of George' Levine, 
Universal's Milwaukee branch manager 
and reputed to be one of the livest of 
the "U" boys. And Mr. Levine ma !e a 
film man out of liijn. 



C. L. Durham, formerly a salesman for 
Metro-Goldwyn in St. Louis, has been 
added to the sales force of the Kansas 
City exchange of that organization, suc- 
ceeding Fred Horn. 

* * * 

"Lou" Rogers, personal representative 
of "Doc" Shallenberger of the Arrow- 
Pictures Corp., New York, was in Kan- 
sas City this w^eek making plans for the 
distribution of his company's product 
here. 

* * * 

Chas. Bessenbacher, manager of the 
Independent Film Corp., was making a 
flying trip through the territory this 
week. So far as contracts are concerned, 
this must be "Santa Claus" week. 

* * * 

F. W. Meade of the Meade Theatre. 
Kingman, Kas., and Walter Wallace of 
the Orpheum and Lyceum theatres, Leav- 
enworth, "were Kansas City visitors this 
week. « 

* * * 

The curtain was rung down for the 
final time for James Bailey, actor, whose 
troupe played both motion picture and 
legitimate houses, in Kansas City, De- 
cember 7. About a year ago Bailey fell 
in a ditch near Girard, Kas., while vis- 
iting his parents, and broke his back 
and had been suffering since. 

* * * 

Movie Row was having one of the gala 
weeks of its eventful career this week, 
being honored by an unusually large 
number of out of town exhibitors. Among 
the out of town visitors, were: Chas. 
Goodell, Pastime, Ottawa, Kas.; T. D. 
Peal, Grain Valley, Mo.; C. Myers, Au- 
ditorium, Slater, Mo.; John Hostettler 
. aid Bill Reincke, the Hostettler interests, 
Omaha; M. W. Hubbell, Hubbell, Tren- 
ton; W. P. Cuff, Strand, Chillicothe, Mo.: 
Mrs. Winkler, Mainstreet, Lexington; R. 
B. Christian, Byers and Casino Theatres, 
Excelsior Springs; Barney Dubinsky, 
Tootle, St. Joseph; Ed Peskay, Penn and 
Rivoli Theatres, St. Joseph; J. R. Bur- 
ford, New Burford Theatre, Arkansas 
City. Mr. Rogers, Columbia, Wamego, 
Kas.. S. B. Hyter, Kansas, Kiowa, Kas.; 
L. Brenninger, Cozy, Crystal, Best and 

Gem theatres, Topeka. 

* * * 

Ed Lowry, formerly a salesman for 
First National, has joined the sales staff 
of Midwest Film Distributors, Inc., ac- 
cording to E. C. Rhoden, manager. Prior 
to Mr. Lowry's connection with First 
National here' the first of the year, he 
was with Pathe in the Texas territory, 
and prior to that was connected with 
Paramount in the South. In his expe> 
rience here he lias built up a wide ac, 

(juaiatanee anions exh'bitors. 

* # * 

1 1 making- more room for the increased 
activities of the exchange here, work- 
men were busv this week remodeling the 
Kansas City office of Pathe. All of the 
executive offices have been re-arranged 
so as to give more room to the sales 
and clerical departments. Pathe now 
operates one of the largest exchanges in 
Kangas City. 



Page Twelve 



THE REEL JOURNAL 



X 



y. 



v. 



x 



x 



TOM MIX — TOM MIX — TOM MIX — TOM MIX TOM MIX — TOM MIX — TOM MIX — TOM MIX 



X 



X 



X 



X 



X 



X 



X 



■ 







x 



xiw wox — XM WOX — XM wox — XTW WOJL XM wox — XM rooi, — XM wox ~ XM woi 



December 12, 1925 



Page Thirteen 



Pathe Offers 23 Fun 

Films for January 

A Likely Contribution for "Laugh 
Month" Is Announced. 



Pathe is getting behind "Laugh 
Month" with full force and announces 
a list of twenty-three sure-fire laugh- 
makers on the January short feature re- 
lease program, which is headed by a 
Harry Langdon special comedy made by 
Mack Sennett, and includes four two-reel 
comedies from the Sennett Studio, five 
two-reelers and three single reelers from 
the Hal Roach lot, and five releases each 
of "Aesop's Film Fables" and "Topics 
of the Day," J. A. Epperson, local branch 
manager, has announced. 

Popular comedy stars and featured 
players who will be seen in Pathe come- 
dies during "Laugh Month," include 
Ralph Graves, "Our Gang," Alice Day, 
Clyde Cook, Harry Langdon, Charlie 
Chase, Billy Bevan, Glenn Trvon, Andy 
Clyde, Al St. John, Lucien Littlefield, 
"Husky" Hanes, Jimmy Finlayson, Lige 
Conley, Martha Sleeper, Dot Farley, Kew- 
pie Morgan, Madeline Hurlock," Cissy 
Fitzgerald, Jack "Rube" Clifford, Thelma 
Parr, Marvin Lobach, Paul Parrott, 
Douglass Gerrard, William McCall, Ruth 
Hiatt, Peggy Montgomery, Vernon Dent, 
Sue O'Neil and Vivian Oakland, Mr. Ep- 
person said. 

Titles of Pathe comedies listed for 
"Laugh Month" include the following: 
"Saturday Afternoon," three-reel Harry 
Langdon-Mack Sennett comedy special; 
"A Punch in the Nose," two-reel Hal 
Roach comedy; "The Gosh Darn Mort- 
gage," Sennett two-reeler; "Good Cheer," 
"Our Gang" comedy; "Hot Cakes for 
Two," Alice Day-Mack Sennett two- 
reeler; "Whispering Whiskers," a Mack 
Sennett comedy; "Long Pants," a Glenn 
Tryon-Hal Roach comedy; "Soft Pedal," 
one-reel Roach comedy, with Paul Par- 
rott; "Don't Butt In," a one-reel Roach 
flm with Paul Parrott, and "Between 



Meals," one-reel Roach comedy with Paul 
Parrott. 

"Aesop's Film Fables" to be released 
during 'L'augh Month," include "The 
Gold Push," "Three Blind Mice," "Lighter 
Than Air," "The Little Brown Jug" and 
"A June Bride." 

"Saturday Afternoon," will be the 
Langdon release for January. 

"Good Cheer," the "Our Gang" com- 
edy produced by Hal Roach, presents the 
famous Rascals in a holiday story with 
wide appeal to adults as well as the 
youngsters. 

"Hot Cakes for Two," is another rol- 
licking, wholesome Alice Day comedy, 
with the Mack Sennett comedienne at her 
very best. She plays a sweet maiden 
from the corn fields of Kansas who seeks 
screen fame and undergoes experiences 
which every film aspirant will want to 
see. 

"Long Pants" offers Glenn Tryon in 
two reels of fun, directed by Fred L. 
Guiol for Hal Roach. 

"Whispering Whiskers" is a typical 
Mack Sennett comedy of the brand be-ir- 
ing his name and was directed by Del 
Lord. Billy Bevan and Andy Clyde head 
the funsters which i"clude Madeline Hur- 
lock and Kewpie Morgan. 

In addition to providing a big array 
of fu'ifilms, Pathe is also lining up com- 
plete exhibitor helns to put over the com- 
edy subjects in the many theatres that 
are sure to cash in on the wide pub- 
licity and fine programs being offered 
because of "Laugh Month." Epperson 
said. In the selection of stills and pos- 
ters special care has been paid to choose 
the funniest sce"es for display in the 
lobby frames and show the "customers" 
that a real comedy is being shown in- 
side. 



T. 0. Byerle, First National manager, 
and all his sales staff, report a very 
successful week last week in obtaining- 
play dates for First National month, in 
January. 



Emergency Films 






lilfii 

■ 

n 

I 



111 

n 



$7.50 per Month 



PROTECT your theatre from a 
dark house by keeping one 
of our prints in your posses- 
sion. 

The feature we send will be 
from 5 to 7 reels — Packed With 
Entertainment ! 



ilQ»^^pS4£)(i 



Midwest Film Distrs., Inc 



Warner Bros. List 

Three for December 



Three Warner Bros, features are set 
for official release in December, Louis 
Reichert, local manager, announced this 
week. Two, "Hogan's Alley" and "The 
Pleasure Buyers," already have had suc- 
cessful pre-release runs at Warner's 
Theatre, New York. 

December 12th is the release date for 
"Hogan's Alley," starring Monte B'ue. 
with Patsy Ruth Miller playLg the lead- 
ing feminine role. 

A week later, on December 19th, comes 
the release of "The Pleasure Buyers," 
from Arthur Somer's novel, with Irene 
Rich in the stellar role. 

As a climax to the month's offerings 
come Ernst Lubitsch's picturization of the 
Oscnr Wilde classic, "Lady Winder- 
Fan," December 26. In the cost are Ren 
aid Colman, May McAvov and Bert 1 v 
tell. 



CISSY FITZGERALD FIRST ' R ^' 

STAR. COVIvo; RACK IT 

"DANGER GIRL." 

Quite a "k ; ck" for veteran r ' 
has been i jected into the f. 
Priscilla Dean picture for P ^ C 
Danger Girl," by the erg"- - ' 
Cissy Fitzgerald, the scre?r'~ f- 
for a part in this Metropo r tn 
tion. 

Cissy Fitzgerald, whose "naughty 
wink" was as famous a few years ago 
as are Mary Pickford's curls today, is 
return to the screen, after a retirement 
of several years. 

In 1896 when Thomas A. Edison was 
experimenting with his kinetoscope, the 
machine that motion pictures practical. 
he engaged a young stage actress to 
dance before his camera for a test film. 
Cissy Fitzgerald was this girl and the 
film proved to be the first successful mo- 
tion picture, on the type of the present 
productions, ever made. 



ELTINGE TO MAKE PERSONAL AP- 
PEARANCES WITH "MADAM 
BEHAVE." 

In compliance with a number of ex- 
hibitors' requests, Julian Eltinge. fea- 
tured in Al Christie's "Madam Behave," 
is preparing to make a series of personal 
appearances with the picture, under ar- 
rangements made through Producers Dis- 
tributing Corporation. 

Just prior to playing the title role in 
"Madam Behave," Eltinge concluded a 
personal anpearance tour on which he 
broke the house records of some twenty- 
five motion picture theatres. 



J 710 BALTIMORE AVE. 



E. C, RHODES, Mgr, 



KANSAS CITY, MO. f. 



JANUARY is 
First National Month 




Let's Celebrate! 



. ■ ■in i nu iij-iajmHm 



' I ." I 'M- ' 



Page Fourteen 



THE REEL JOURNAL 



Educational Lists a Big 

Group for "Laff" Month 

In line with plans for a great national 
Laugh Month in January, when comedy 
shall ba predominant on the motion pic- 
ture program, Educational Film Ex- 
change, Inc., is pushing work on sev- 
eral of its biggest comedies of the year 
so that they can be released in time for 
the big Comedy Month. 

Lupino Lane and Lloyd Hamilton will 
be lending their box office pulling pow- 
ers to theatres participating in Laugh 
Month, each with two subjects in the 
1925-26 series. These four pictures con- 
stitute a group of laugh features in two 
reels. 

The other big stars on the Educa- 
tional program include Bobby Vernon, 
Walter Hiers, Jimmie Adams, Johnny 
Arthur, Lige Conley, Al St. John, Neal 
Burns, Billy Dooley, "Big Boy," the new 
Juvenile Comedy "find," and the other 
popular kids of the Juvenile Comedy ser- 
ies, as well as such favorites among the 
leading ladies as Vera Steadman, Molly 
Malone, Virginia Vance, Duane Tompson, 
Helen Foster and Estelle Bradley and 
Natalie Joyce. 

The Lupino Lane comedies, available 
for January Laugh Month bookings, are 
"Maid in Morocco and "The Fighting' 
Dude," which will be released in Decem- 
ber. 

Bobbv Vernon's contributions to Laugh 
Month 'will be "Watch Out," "Slippery 
Feet" and "Oo-La-La." 

In the Walter Hiers comedy series 
there will also be three pictures. These 
are "Off His Beat," "Hot Doggie" and 
a third subject as yet untitled. 

Jimmie Adams, now appearing in his 
first series of two-reel comedies under 
his own name, will be seen in "Be Care- 
ful," "Fair but Foolish," and "A Busy 
Bum." 

In the Tuxedo comedy series, featur- 
ing- Johnny Arthur, will be three situa- 
tion comedies: "The Tourist," "Cleaning 
Up." a domestic comedy, and "My Stars." 

The Christie comedy series will have 
five subjects available — "A Misfit Sailor" 
and "A Goofv Goo" with Billy Dooley, 
"Soup to Nuts" and "My Swedie," with 
Neal Burns, and another as yet untitled, 
feat uring Dooley. 

The Mermaid comedies, scheduled for 
the beginning of this season through 
January, include eight of these fast ac- 
tion Jack White productions, featuring 
Al St. John and Lige Conley. The Con- 
ley subjects are "Pleasure Bound," "Spot 
Light," "On Edge," "Cheap Skates" and 
"Lickety Split," while Al St. John will 
be seen in "Fair Warning," "Fire Away" 
and "Live Cowards." 

"Big Boy," a remarkable baby prodigy 
discovered by Jack White, will be seen 
in each of the three Juvenile comedies, 
as will also Bonnie Barrett and the fa- 
miliar host of Juvenile kids. "Baby be 
Good" is the first of this group, "Bache- 
lors' Babies," a picture with the holi- 
day spirit, and "Sea Scamps," following. 
Cliff Bowes is featured in a number of 
the single reel Cameo comedies released 
this fall, and the Felix the Cat, Pat 
Sullivan's famous cartoon cat, is giving 
the be: I effort to his nine lives to con- 
tribute his share to the fun which Laugh 
Month will bring to movie fans every- 
where. 



'VODVIL' ARTISTS PAY TRIBUTE TO 
LOUIS CHARNINSKY. 



F. N. TO SEND DRIVERLESS CAR ON 
HINES PUBLICITY TOUR. 



From the Vaudeville News. 

Louis Charninsky, leader of the or- 
chestra at the Pantages theatre, Kansas 
City, Mo., is one of the most popular 
pit men in this country. Every week 
or so some artist comes into the edi- 
torial sanctum to tell us what a wonder- 
ful guy this Charninsky is. There are 
several reasons for his popularity. First 
of all, he is a cracker-jack leader. He 
always works with the act and his smil- 
ing personality is a great asset to the 
folks on the other side of the footlights. 
But the thing that has endeared him to 
countless hundreds of artists, more than 
anything else, is his devotion to the self- 
appointed task of looking after the mail. 
Every day, long before the theatre opens, 
Mr. Charninsky can be seen backstage 
going over the artists' mail. He keeps 
track of all the acts that have played 
there and usually knows where to for- 
ward the letters. He has been doing 
this for a long time and attends to it 
as conscientiously as though it were part 
of his official duties. It is doubtful if 
any other theatre in the land gives such 
unfailing mail service to the artists as 
the Pantages house in Kansas City, 
Thanks to the kindness of Louis Charn- 
insky. 



F. B. 0. Names 7 Fun 

Films for January 



F. B. 0. has seven short subjects listed 
for release during January, 1926, desig- 
nated as National Laugh Month. "Hight 
But Not Handsome," No. 9 of "The Ad- 
ventures of Mazie," starring Alberta 
Vaughn, heads the imposing list of 
shorts. 

"Mummy Love," a Blue Ribbon com- 
edy starring Alice Ardell, will be shown 
on January 10th. 

Another January 10th release is "The 
Giraffe's Long Neck," a one reel nov- 
elty from the Bray Studios. 

"Little Andy Looney," No. 10 of "The 
Adventures of Mazie," will be shown on 
January 17th, while "In the Air," a two- 
reel Standard Fat Men comedy, featur- 
ing "Fat" Karr, Kewpie Ross and "Fat- 
ty" Alexander, will be distributed on Jan- 
nary 24th. 

The same day will see the release of 
"Dinky Doodle "At the Studio." 

January 31st is set for the release of 
No. 11 of "The Adventures of Mazie" 
series, as yet untitled. 



'BEN HUR" CHARIOTS TO GO ON A 
NATIONAL DISPLAY TOUR. 



The twelve chariots used in the great 
race scene of the Antioch Circus sequence 
of the Metro-Goldwyn-Mayer production 
of "Ben Hur," are to be shown to the 
public throughout the United States and 
Canada, according to C. E. Gregory, local 
branch manager. 

These examples of ancient art and 
workmanship are the result of vast study 
and research. Men scoured libraries, 
ruins and museums in Italy, Egypt, Pal- 
estine and elsewhere to make sure repli- 
cas would be as near exact and histor- 
ically correct as possible, Gregory said. 



In line with C. C. Burr's policy to back 
up the Johnny Hines First National ser- 
ies with as comprehensive an advertis- 
ing, publicity and exploitation campaign 
as possible, this far-sighted producer has 
just started the famous "driverless car" 
on a transcontinental trip that will bring 
the message of "The Live Wire," "Rain- 
bow Riley," and "The Brown Derby" to 
ninety-one important cities throughout 
the country, according to T. O. Byerle, 
local branch manager. 

Due to the remarkable success which 
this car met in the Eastern part of the 
country and also in the Provinces of On- 
tario and Quebec, in Canada, where _ it 
succeeded in obtaining front page stories 
and photos concerning Johnny Hines and 
the calibre of his pictures, Mr. Burr, in 
conjunction with First National, deemed 
it advisable to further help the exhibi- 
tors of the country by sending this 
"driverless car" on its transcontinental 
tour. 

The car is under the guidance of M. 
A. Lafayette, who has driven it for up- 
wards of 100,000 miles during the past 
year. The cities in which the "driver- 
less car" will appear and remain for a 
period of from three to six days in this 
section, are: Chicasha, Oklahoma City, 
Tulsa, Bartlesville, Okla.; Wichita, Hutch- 
inson and Dodge City, Kas. 



Midwest Offers Dark 

House "Insurance" 



Midwest Film Distributors, Inc., an- 
nounce a new service to exhibitors, in 
which they offer substitute films at a 
nominal charge per month. In comment- 
ing on this plan, E. C. Rhoden, manager 
of Midwest, said, "Considering the haz- 
ards customary during the winter sea- 
son, it strikes me that every exhibitor 
would want to protect himself against a 
dark house for this small mount. One 
dark house would pay for almost a 
year's charge on substitute film, not fig- 
uring the disappointment to the theatre 
patrons who must be turned away in case 
of a "blow-up." I recall one winter 
recently when several towns were caused 
dark houses for almost a week on ac- 
count of a severe blizzard." 

Midwest further states that they have 
only a limited number of prints that they 
are offering in this service and request 
exhibitors interested to get in their or- 
ders early. 



Hollywood 

124 West 18th St. Kansas City, Mo. 
FILM M EN'S HEADQUARTERS" 

Sandwiches, Cigars, Candy, 
Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 



December 12, 1925 



Page Fifteen 



n§mmi 




EXPLOITATION 

IDEAS ^1 HINTS 



Edited by R. C "BOB" GARY, Universal Exploiteer. 



Oculists' Chart, An Ad for "The Phantom," Plays Big Part in 

Parsons, Kansas, Run. 



An oculists' chart, printed in graduated 
type sizes, like those in use by oculists, 
and displayed in many store windows in 
Parsons, Kas., played an important part 
in the exploitation of "The Phantom of 
the Opera," the Universal spectacle, in 
its recent successful engagement at the 
Best Theatre. This proved to be a very 
successful medium for attracting atten- 
tion to the picture, according to Bob 
Gary, Universal exploiteer, and Walter 
Fenney, manager at the Best, who de- 
vised the stunt. Of course, the chart 
contained a plenty of advertising on the 
run of the picture. 



In addition to this, elaborate plans for 
a "Phantom" clay modeling contest in 
the schools, were launched, but subse- 
quently called off owing* to local con- 
ditions. 

Other media used were the issue of a 
special theatre newspaper, in addition to 
the regular newspaper advertising, win- 
dow display cards, tack cards, etc. 

The oculists' chart, showing how the 
graduated type sizes were arranged, fol- 
lows: 



DO YOU NEED GLASSES? 



STAND FOUR FEET AWAY 
"The Phantom of the Opera" which comes to the Best Theatre, November 23rd, is a 
wonderful mystery melodrama, played before a colorful spectacular background, with 
a marvelous menace and a good romance. 

STAND FIVE FEET AWAY 
Following Lon Chaney's success in "The Hunchback," Carl Laemmle, Presi- 
dent of Universal Picture.; Corporation has produced another smashing, big, 
spectacular production that lias good suspense values. 

STAND SEVEN FEET AWAY 
and enough sure-fire melodrama to make it corking entertainment, 
entirely aside from the pictorial value of the sets and the mobs. 
The shots of the vast auditorium of the Grand Opera House in 
Paris are the biggest interior sets that have ever been filmed. 

STAND TEN FEET AWAY 
and the sequence in which the massive chandelier falls, causing 
a panic in the theatre, is a wow of a thrill. Technicolor se- 
quences have been introduced to splendid advantage. 

STAND TWELVE FEET AWAY 
thereby adding to the pictorial beauty of the production. 
Mary Philbin and Norman Kerry are the romantic lovers. Lon 
Chaney, is The Phantom with a horrible face, who wears a 
mask. It is positively one of the greatest productions ever 
produced. See "The Phantom of the Opera at the Best Thea- 
tre, commencing Monday,' November 23. 

TEST YOUR EYES YOURSELF 



EXHIBITORS SHOW INTEREST 

IN ALL-COMEDY PROGRAMS 

The exhibitors of the Kansas City ter- 
ritory are taking to the idea of "All- 
comedy" programs with much interest, 
Jack Auslet, special comedy salesman 
for Pathe, declared this week. Since the 
successful presentation of the "All-com- 
edy" circus by Walter Fenney at the 
Be: t Theatre, Parsons, recently, many 
exhibitors have arranged for similar pro- 
ms, he said. Approximately 25 thea- 
tres in this section have already booked 
"All-comedy'' bills, he declared. 



TWO BIG CAMPAIGNS ON F. P-L. 
PICTURES IN WICHITA, TOPEKA. 

Two big campaigns on "The American 
Venus," a Paramount picture, are to be 
started in Wichita and Topeka shortly. 
Earl Cunningham, Paramount exploiteer 
here, announced this week. A complete 
national tie-up on "Merode" underwear, 
Fralinger's Salt Water Taffy, Miss 
America Chocolates and Venus pencils 
has been arranged for, Cunningham said. 
Complete details of this extensive co- 
operation will be furnished later, he con- 
cluded. 

F. P-L. Launches Big Campaign. 

As part of Paramount's national cam- 
1 ui.n'ii with the publishers regarding the 
serialization of the story, a full page ad- 
vertisement appeared in the metropoli- 
tan newspapers throughout the nation 
recently on "Mannequin," one of its new 
pictures. Another full page advertise- 
ment is scheduled to appear in the same 
papers shortly on "The Ancient High- 
way," a coming vehicle, according to Earl 
Cunningham, local Paramount exploiter. 



COOK ADMITTED NEWSBOYS FREE, 
THE STAR DID THE REST. 

In conjunction with the showing of 
"The Last Edition," F. B. O. produc- 
tion, Earl T. Cook, manager of Pantages 
Theatre, Kansas City, staged an exploi- 
tation stunt which required no expense 
and took about two minutes of his time. 
He simply called the Kansas City Star 
and announced that all Star newsboys 
would be admitted free Tuesday night. 
The Star did the rest. 



WSELLSEA 




S 



+._,. 



Page Sixteen 



Laemmle Limited 
was a sensation on 
Michigan Avenue, Chi- 
cago. 




U's exploitation train pulling into 
Detroit. These scenes represent 
actual photos of stunts in various 
cities, achieved, through this novel 
exploitation train. 



V. E. Meadows mak- 
ing up "Teddie" Cris- 
well, the 
winner. 



Wilwaukee 





THE REEL JOURNAL 

Still, 
Please ! 




Both Percy Marmont and Raymond Griffith seem to have a 
'sock in the eye" in this scene from the First National picture, 
'Fine Clothes." 



Three lavish scenes from the P. 
D. C. picture, "Hell's Highroad," 
featuring Leatrice Joy and an all- 
star cast. A Rupert Julian pro- 
duction. 




Scnr, from "Rose of the World," WlflW &<><< P ictur e starring P«t»y R»* h Miller, 



December 12, 1925 



Page Seventeen 




ST- LOUIS 

FILM MARKET 




Leo Wyrobeck Killed 

In Motor Accident 

Leo Wyrobeck, 23 years old, South- 
ern Illinois salesman for Universal Pic- 
tures and a bridegroom of less than a 
week, was killed on Wednesday night, 
December 2, when his automobile plunged 
into a stalled auto truck on the hard 
road near Windsor, 111. 

Wyrobeck was alone in his sedan at 
the time and he was never able to ex- 
plain the mishap. The presumption is 
that he was blinded by the bright head- 
lights of another machine and saw the 
truck too late to prevent a collision. 

The tragic end of the popular sales- 
man was a terrible shock to the St. Louis 
film colony which had not finished ex- 
tending its congratulations to Wyrobeck 
and his bride, who was Miss Selma Hess. 
Their wedding took place in Brooklyn, 
N. Y., on Thanksgiving Day. They re- 
turned to St. Louis on Sunday, Novem- 
ber 29, and Wyrobeck departed the next 
day on a business trip through his ter- 
ritory. 



Musicians' Union To 

Seek $5 Wage Increase 

The musicians of St. Louis have let 
it be known they will ask a uniform in- 
crease of $5 a man per week when their 
present contract expires next summer. 
The local exhibitors have appointed a 
special committee to consider the entire 
question. At present the musicians av- 
erage about $4S.50 a week, with $10 ex- 
tra for the leader. 



"DISRAELI" IN CHURCH SHOWING. 

George Arliss in "Disraeli" was shown 
to members of St. Peter's Evangelical 
Church, Warner and St. Louis avenues, 
St. Louis, Mo., on Sunday evening, De- 
cember 6. After the picture had been 
shown the pastor presided at devotional 
exercises. 



John Marlowe, Herrin, 111., exhibitor, 
went to Chicago to attend a convention 
of amusement park owners, December 1 
to 5. While there he made arrangements 
for several new concessions for his big 
summer park near Herrin, and also 
booked a number of vaudeville acts. 





A CORRECTION 

Through a typographical error, the 
name of James A. Harris, newly ap- 
nointed branch manager at St. Louis 
for Pathe Exchange, Inc., appeared 
incorrectly in the December 5 issue 
of THE REEL JOURNAL, as "Jarr.es 
Hawes." THE REEL JOURNAL re- 
grets this mistake, and takes this op- 
portunity of extending an apology to 
Mr. Harris in his new connection, and 
offering its best wishes. 



The Band Box Theatre 

Here to Cost $150, 



The Band Box, a first-run motion pic- 
ture theatre, to be used by a national 
producer and distributor not now rep- 
resented in the St. Louis first-run field, 
will be erected by Henri Chouteau, owner 
of the Liberty Music Hall on a lot ad- 
joining that theatre on Delmar boulevard 
just west of Grand boulevard. It will 
cost $150,000. 

The new house will seat but 864 per- 
sons on one floor. On the second floor 
will be a Chinese restaurant. The ar- 
chitectural designs will follow the lines 
of the famed Forbidden Palace on the 
outskirts of Peking, China. Plans are in 
charge of H. W. Kirschner, International 
Life Building. 



CHAS. C. PYLE, CHAMPAIGN SHOW- 
MAN.. CLEARED OF DAM- 
AGE SUIT. 

Because an automobile truck belong- 
ing to Everett Pyle, owner of a fleet of 
dairy trucks, ran into a street car sev- 
eral months ago and injured a negro 
woman, who later obtained judgment for 
$20,000, Charles C. Pyle of Champaign, 
111., owner of about ten motion picture 
houses and manager for "Red" Grange, 
famed football star, had the annoyance 
of having a deputy sheriff serve attach- 
ment papers on Grange, tying up Pyle's 
share of the receipts of a football game 
in St. Louis, in which Grange partici- 
pated here, December 2. 

The woman's attorney only suspected 
that the Pyles might be one and same 
person, so he didn't hesitate to get out 
the attachment papers. 

Everett Pyle is a farmer residing near 
Highland, 111., about 100 miles from 
Champaign, and is neither connected with 
or related to Charles C. Pyle. 



The Lyric, Sixth and Pine, and the 
Virginia Theatre, 5117 Virginia avenue, 
are now with the St. Louis Amusement 
Company's chain of second-run houses. 
All their pictures in the future will be 
booked through that company. 



f[ BRIGHT BITS a »d\ 
I NEWSY NOTES B 

Harry Koplar, vice-president of the St. 
Louis Amusement Company, is on a busi- 
ness trip to Chicago. 



Oscar Turner, Harrisburg, 111., thea- 
tre owner, had his automobile wrecked 
when it collided with a wagon loaded 
with corn. The mishap was similar to 
that which cost Leo Wyrobeck, Universal 
salesman, his life December 2. The en- 
tire side of Turner's car was ripped off. 
He escaped serious injuries. 



The Logan, 111., theatre is open again. 

The Marshall, Maplewood, Mo., had its 
opening on December 5th. 



Callers of the week included: Walter 
Thimmig, Duquoin, 111.; Oscar Wesley, 
Gillespie, 111.; J. W. Schuckert, Chester, 
111., and W. L. Muhlenbeck, West Frank- 
fort, 111. 



Tom Tobin, salesman for F. B. O., 
had the misfortune to have his auto 
skid into a ditch on the road about four 
miles from Poplar Bluff, Mo., on De- 
cember 4th. 



G. E. McKean, manager for Fox Pic- 
tures, is attending- a sales convention in 
Chicago, 111. J. R. Grainger, general 
sales manager, is the principal speaker. 



C. E. Penrod, division manager for 
F. B. O., is due in St. Louis. 



James Harris, manager for Pathe here, 

has assumed his duties. 



Leon Lee, a special representative for 
Chadwick Pictures, was a caller Decem- 
ber 5th. He visited Barney Rosenthal 
of Columbia Pictures Corporation, local 
distributors for Chadwick Pictures. 



Sam P. Faber, general manager for 
the National Screen Service, visited the 
local Metro-Goldwyn-Mayer exchange. 



L. C. Thompson, Associated Exhibi- 
tors' new district manager, paid us a 
visit during the week. His headquarters 
are in Cleveland. 



John D. Clark, who has charge of Dis- 
trict No. 3, for Famous Players-Lasky 
Corporation, was here December 5. He 
came from Memphis, Tenn., and departed 
Saturday night for Chicago. He is tour- 
ing the exchanges in his territory. 



Page Eighteen 



THE REEL JOURNAL 



M. P. T. 0. Plans Big 

New Year's Party 



A big New Year's party in Kansas 
City with every exhibitor in Western 
Missouri or Kansas, who possible can be 
there, in attendance — that is the plan of 
the M. P. T. O. Kansas-Missouri, as an- 
nounced by C. E. Cook, business man- 
ager, this week. No details of the party 
will be worked out until the number of 
exhibitors who will attend can be ascer- 
tained. If the attendance justifies it, 
large space in a downtown hotel will 
be reserved and many novel features ar- 
ranged. Exhibitors who contemplate at- 
tendance have been requested to write 
Mr. Cook. 



K. C. 



Fire Ordinance 

A Menace to Theatres 



Kansas City exhibitors were greatly 
upset this week over the announcement 
of the building inspector that all houses 
allowing any persons to stand in the 
aisles during a performance were sub- 
ject to the penalties of the law. 

This is one of the most severe ordi- 
nances on the city statute books, and, 
if enforced, would cause the theatre men 
to lose all revenue from possible pat- 
rons who are now in the habit of "lin- 
ing up in front" waiting their turn. It 
is likely that some action in opposition 
to the measure will be taken shortly. 

The statute has never been enforced 
here. It reads that no persons are al- 
lowed to stand in the aisles during a 
performance except officers and theatre 
employes. 



"U" to Make Three Big 

Specials in 1926-1927 

Universal will offer three big special 
productions on the calibre of "The 
Phantom of the Opera" and "The Hunch- 
back" in the coming season, according 
to announcement from Carl Laemmle, 
president, prior to his departure for Ber- 
lin. This will be in addition to the reg- 
ular program of 54 features, and the 
usual serials, comedies and short west- 
erns. 

The complete program for 192G will 
include three super-jewels, 14 all-star 
features, 30 regular Jewel Features, star- 
ring Reginald Dennv, Laura La Plante, 
Virginia Valli, Mary Philbin, Pat O'Mal- 
ley, Louise Dresser, Jean Hersholt, Nor- 
man Kerry and the other contract stars 
and seven special features starring Hoot 
Gibson. 

Stories for two of the three spectacles 
already have been selected. They include 
a film version of Jonathan Swift's classic, 
"Gulliver's Travels," and a picturization 
..f Harriet Beecher Stowe's "Uncle Tom's 
Cabin." 



P. N. to Produce Drury Lane Vehfcle. 

E. M. Asher has announced the clos- 
ing of negotiations with Richard A. Row- 
land, general manager of First National 
Pictures, whereby he will produce the 
Drury Lane melodrama, "Good Luck" for 
release by that company. Conway Tearle 
will be starred in the picture. 




FIRST NATIONAL 

Sally, Colleen Moore. — One of the best. 
Give us more like it. Colleen will hold 
your box office open. Print fine. Ac- 
cessories good. — S. M. White, American 
Theatre, Keytesville, Mo. 

Perfect Flapper, Colleen Moore. — Good 
picture. Nice business. Pleased my pat- 
rons. Print and advertising good. — Geo. 
Leathers, Strand, Mt. Vernon, Mo. 

Madonna of (he Streets, Milton Sills. — 
Pleased my audience. As a critic I pro- 
nounce this one good. Every exhibitor 
should run this one. The lesson is sel- 
dom excelled by any of our ministry. 
Print good. — P. K. Hendrix, Liberty The- 
atre, Wellsville, Kas. 

Anna Christie, Blanche Sweet. — As a 
novel it took the Pulitzer prize. As a 
picture, it took the flop prize, here. — 
J. H. Peet, Gem, Appleton City, Mo. 

Lost World. — Wonderful picture. En- 
tirely different from any produced so far. 
Of educational value and should be shown 
in every town. Entertainment value 90 
per cent. Print A-l. Accessories excel- 
lent. — F. D. Morris, Iris Theatre, Cimar- 
ron, Kas. 

Graustark, Norma Talmadge. — Fine 
picture which everybody seemed to like 
very much. Print and advertising good. 
— Fred P. Osborn, Crooks Theatre, How- 
ard, Kas. 

Sally, Colleen Moore. — Very good busi- 
ness. Print and advertising O. K. — C. F. 
Woellner, Liberty Theatre, Marysville, 
Kas. 

Abraham Lincoln, Best picture yet. — 
Can't be boosted too much. Showed to 
a good house and all were well pleased. 
Print and advertising good. — C. E. Mess- 
ier, Opera House, Russell Springs, Kas. 

Frivolous Sal, Good Picture. — Pleased 
all, but bad business account of roads. 
Print good. — J. E. Benton, Princess Thea- 
tre, Stanberry, Mo. 

Boy O' Mine, Benny Alexander. — An 
excellent picture. Better than many of 
the Specials. Print and advertising good. 
— A. Stobaugh, Star Theatre, Summer, 
Mo. 

What Fools Men, Lewis Stone. — Drew 
well and pleased well. We are very well 
satisfied with it. Print and advertising 
good. — M. J. Otey, Regent Theatre, Eu- 
reka, Kas. 

His Supreme Moment, Blanche Sweet- 
Ronald Colman. — A fine picture. Well 
liked by all who saw it. Print and ad- 
vertising good. — J. A. Dunne, Doric The- 
atre, Elkhart, Kas. 

Abraham Lincoln. — This is the best 
picture I ever ran and pleased 100 per 
cent. A real box office hit and a money 
getter for anybody that will push it. 
Print and advertising good. — O. W. Bon- 
ner, Plaza Theatre, Leoti, Kas. 

The Scarlet West. — A wonderfully 
filmed and directed picture. I have 
played North of 36, Thundering Herd, 
The" Pony Express and Son of His Father, 
and will say that if Paramount com- 
bined them all in one they might have 
as good a picture as The Scarlet West. 
Print and advertising good. — Fred P. Os- 
born, Crooks Theatre, Howard, Kas. 



MIDWEST 
Lightning Romance.— A good picture 
and dandy action.— George Leathers, 
Strand, Mt. Vernon, Mo. 

PARAMOUNT 
The Shock Punch, Richard Dix.— Ac- 
tion all the way in this one. Some of 
the comedv reminiscent of "Safety Last. 
—J. H. Peet, Gem, Appleton City, Mo. 

WARNER BROS. 

The Love Bandit, Victor Sutherland, 
Doris Kenyon. — One of the best pictures 
of the lumber country we have ever 
played. Manv fine comments and gave 
universal satisfaction.— Victor Cason, 
Cason, Bosworth. 

The Love Hour, Huntly Gordon, Louise 
Fazenda — This is one of the best com- 
edy dramas of the season. It will put 
your audience in an uproar from the very 
beginning. — J. H. McGrath, Indiana, Kan- 
sas Citv, Mo. 

Three Women. May MacAvoy, Marie 
Prevost, Pauline Frederick. — A real pic- 
ture with a real cast. Good business on 
this here. Print good.— Lyric Theatre, 
Frontenac, Kas. 

Age of Innocence, Elliot Dexter, Bev- 
erly Bayne.— Just like all Warner Bros. 
pictures, the best you can buy. — Lyric 
Theatre, Frontenac, Kas. 

Tracked in the Snow Country, Rin-Tm- 
Tin— The best Rin-Tin-Tin picture to 
date. Don't pass this one up. — H. L. 
Russing, Lvric, Frontenac, Kas. 

The Dark Swan, Marie Prevost, Monte 
Blue. — A fine picture and print in good 
condition.— H. L. Russing, Frontenac, 
Kas. 

Lighthouse By the Sea, Rin-Tin-Tin.— 
This picture pleased old and young. Rin- 
Tin-Tin always makes me money. — E. E. 
Frazier, Grand, Pittsburg, Kas. 

Tracked in the Snow Country, Rin-Tin- 
Tin. — This is one of the very best of Rin- 
Tin-Tin pictures. He carries more draw- 
ing power at each showing. Both star 
and picture satisfying.— E. E. Frazier, 
Grand, Pittsburg, Kas. 

. Eve's Lover, Irene Rich, Willard Louis, 
Bert Lytell. — This was a comedy drama 
of more than ordinary merit. — E. E. Fra- 
zier, Grand, Pittsburg,. Kas. 

Kiss Me Again. — An excellent produc- 
tion from my point of view. Did not 
draw well, but those who saw it liked it. 
— E. E. Frazier, Grand, Pittsburg, Kas. 

Mystery of Lost Ranch, Pete Morri- 
son. — A good picture and print good. 
Electric Theatre, Corning, Kas. 

Banks of the Wabash, Mary Carr.— A 
very good picture. Print O. K. — Elec- 
tric' Theatre, Coming, Kas. 




December 12, 1925 



Page Nineteen 



3 = 



=E 



T*yo cents per word 
payable in advance. 
X o advertisements 
accepted for less 
than 50c. 



^ 



THE CLEARING HOUSE e- 



l.'.l,'.l.'.l,'.l.'.l. ' . I . M . M . - . l . ' . l/ .l,'.I.M.', I , ' . l ,' ,IJ.I,'.l,'.l.l.l.r,I.T.I I.I M |. ; , | ri ,l.l,l.|.>,|,T.I.M.I. | . l , | .M III. I I i . i .mm , . , , , I, |,l. |...| I . | , 



Sells 



Second Hand Equipment, Seats, Projectors, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles. 



Buys 



Rates for other spaces 
furnished on request. 
Write for detailed re- 
port of circulation 
coverage. 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 
WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 

FOR SALE 

Cretore No. Popcorn Machine, motor 
driven, gas heat; has been run (wo years. 
In A-X condition and priced to sell. Write 
Otis Greenhaw, Canton, Kan-s. C4t-12-12 



Guaranteed t Vi HP., 110- volt, GO cycle, 
single phase, used motors with pulley, n£ 
$7.50 each. Also brand new Y* HP., 110- 
volt, Westing-house make at $13.75 each. 
Brand new 1 K \\ W'estinghouse, 32 Volt, 
115t) speed, light and power generators 
at $48.00 each. 25% cash, balance C. O. 
D. \\ i have special prices on 32 volt 
motors. "We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. General Distributing Co., 
Security Storage Bldg., Duluth, Minn. 

Ctf-10-3 

Attractive Electric sign rending "Vic- 
toria Theatre, '» very cheap. — C. G. Heincl. 
S15 South State. Chicago, 111. P3t 12-12 

CHAIRS FOR SALE 

300 used chairs, $2.50 each. 5-ply veneer 
backs, upholstered seats; 125 seats newly 
upholstered. All chairs in excellent con- 
dition. Cozy Theatre, Columbia, Mo. 

CSt — 12-12 

FOR SALE 
350 used chairs, $2.50 each, 5-ply ve- 
neer backs, upholstered seats. 125 seats 
newly upholstered. All chairs in excellent 
condition. Cozy Theatre, Columbia, Mo. 
'— C3t — 12-12 

EXPERT QPERAT0B and Electrician xv it li 

9 years' experience in liig houses; married; 
wants tu locate at once. Address: Operator, 
Box 282, Mason City, Iowa. P3T, 12-26 



E0OKEE BOYS! 
Picture business lor sale in Southeast Mis- 

s i town; large territory to draw from; 

nearest competition ten miles, and Hint in. use 
can lie leased and form circuit. Oilier inter- 
esis lake me away. Box F. care liKKI, 
JOUKNAL. P2T, 12-1!) 

FOR SALE — Butter-Kist peanut and 
popcorn machine, electric, first-class con- 
dition, at sacrifice; part cash, balance 
monthly. S. G. Fry, Omaha, Texas. 

p3t 12-19 

FOR SALE 
One Style G, Wurlitzer One Man or- 
chestra for picture house. Cost $2,450. 
Taken on mortgage and $1,350. paid on 
same and balance due $1,100. First man 
that offers (his can have it. Address A. 

M. Voorhees, Tower City, IV. D. P3t 

12-19. 



MOTION PICTURE SUPPLIES 

December Pre-Inventory Sale of 
Used Motion Picture Machines, Thea- 
tre Supplies, Frames, etc. 

Send for Bargain List. 

ERKEB BROS. OPTICAL CO. 

00S Olive St. St. Louis, Mo. 

C5t — 12-18 




EXHIBITORS! 

"THE HOLLY- 
WOOD'' change- 
able letter sign will 
ADVERTISE 
YOUR PRO- 
GRAMS in loca- 
tions where you 
cannot get a poster 
or card. Change 
t li e tvpe daily. 
(Carries 8x10 still 
if desired) The store (location) 
gets their* advertisement free — sign 
carries 9 lines, letters celluloid cov- 
ered. Letters changed in a jiffy. A 
cutout figure of a Hollywood beau- 
ty is seated on top of sign. Real 
silk band on head, tassell on cush- 
ion (SEE ILLUSTRATION). One 
sample— $1.50, 6 for $4.80; 12 for 
$8.00, including letters. We letter 
the merchant's ad free, also thea- 
tre name on sign FREE. Entire 
sign 14 x 22 inches. 

Hollywood Film Company 

Box 1536 
Los Angeles, California 

Dealers and Supply Houses Write 
For Quantity Prices. 




THEATRE FOB SALE— To settle .state, in 

Kansas Railroad town ot l, J population. 

Address Box S. c-o Reel .Journal. I'3T — 12-26 



CASH OR TERMS 

The New REPR0DUCO 

Player Pipe Organ 

$2,150.00 

Used WURLITZER Style K. 

$5,000 when new, only 

$1,850.00 

Used SEEBURG Orchestrion 

Pipes, drum unit, piano 

$1,175.00 

Used Electric Pianos $450 and up. 
Cash or Terms 

J. W. JENKINS SONS 
MUSIC CO. 

Kansas City, Mo. 



B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 West 10th St. 340 Douglas Bldg. 
Kansas City, Mo. Los Angeles, Calif. 



Heralds - Programs 
Throw -Aways 

and All Kinds of Small 
Theatre Printing at 

REASONABLE 
PRICES 

We Can Furnish Cuts 

Write Us Today 

keSSne 



^PreJJ / = 



19th and Wyandotte Streets 
Kansas City - Missouri 



Page Twenty 



THE REEL JOURNAL 



THE GREAT ALLEY FIGHT ! 
THE PRIZEFIGHT' 
THE POLICE RAID! 
THE AEROPLANE CHASE 1 
THE GREAT TRAIN WECKJ 
AND FIFTY OTHER 
THRILLING FEATURES 




WARNER BROC 

\ Classics of the Screen ^? 



PatsyRuthMiller 
LouiseFazenda 
Willard Louis 



ST. LOUIS: 

Eddie Alpcrson, Mgr. 

3310 Lindell Blvd. 



KANSAS CITY: 

Louis Reichert. Mgr. 

19th and Wyandotte St. 






5AS CITY 



ST. LOUIS 



CYhe, rpilm Trade ^Paper of the SoutJtu)&stj 



RALPH CRAVES 



LAUGH MONTH— 
JANUARY 

Everybody is Booking 

Pathe Comedies SOLID! 



Glenn Tryon 

o«tm6 STAR 



OUR GANG 
CHARLIE CHASE 
CLYDE COOK 
GLENN TRYON 
HAL ROACH 



HARRY LANGDON 
ALICE DAY 
MACK SENNETT 
RALPH GRAVES 
BILLY BEVAN 



A PATHE COMEDY EVERY DAY KEEPS THE BLUES AWAY 



PATHE EXCHANGE, Inc. 



Kansas City 

111 "VV. 17 St. 

J. A. Epperson, Mgr. 



St. Louis 
3316 Olive St. 
James A. Harris, Mgr. 



Clyde Cook 

paths 6r»a 



Start the New Year 
With a Laugh . . . 



Book Pathe's AH 
Comedy Circus! 



Vol. XI 
No. 2 



December 19, 1925 

Published Every Saturday by 
KEEL JOURNAL PUB. CO. 
Manufacturers' Exchange 
Kansas I il\. Mo. 



$2.00 
a Tear I 



Page Two THE REEL JOURNAL 



Praise 
Galore . . . 



Is being received from practically every big town in 
this territory (and the little ones as well) on the 

UNIVERSAL 
JEWELS 

Their PERFORMANCE at the box-office— 

Their QUALITY of story— 

Their CASTS of excellence — 

Their SETTINGS— 

And their CONSISTENCY as patron-pleasers and 
MONEY-GETTERS 

Are responsible for their popularity 



Stir 
If*- 



$ 



i 



$ 



® 



Ask Any Exhibitor Who Is Playing UNIVERSAL JEWELS and HE'LL TELL YOU 
THEY'RE THE BEST PICTURES ON THE MARKET! 



Join the Happy Gang of Universal- Jewel Exhibitors! 

UNIVERSAL 



i! 



■i 



K~«S~««B«&K:£3H;mH;;K:K:^:H-^ 



December 19, 1925 



Page Three 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 



GEE! 
GEE! 
GEE! 
GEE! 
GEE! 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 



GEE! 
GEE! 
GEE! 
GEE! 
GEE! 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



WOW! 
WOW! 
WOW! 
WOW! 
WOW! 



^■■^■■■■■■■■^■■^■■■i\i-i:-\^^^^ 



I 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



53? 
535 
53! 
53! 
53! 
535 
55! 
55! 
55! 
55! 
55! 
5S5 
555 
535 
535 
535 
535 
515 
535 
535 
53! 
55! 
55! 
55! 



53! 
55! 
53! 
53! 
53! 



535 

1 
S3! 
535 

1 
53! 
53! 
535 
555 
53! 
53! 
55! 
55! 
53! 
555 
53! 
53! 

1 
55! 
535 
535 



55! 
55! 
535 
535 
55! 
555 
515 
53! 
53! 
53! 



555 
535 
555 
55! 
55! 
53! 



Laugh Month 

JANUARY 

Oh, What A Chance! 

to keep them roaring all the time 

with P. D. C.'s six Big Christie 

Comedies! 



"CHARLEY'S AUNT" 

The Funniest Farce in 40 Years 

"SEVEN DAYS" 

It's a Scream, a Regular Riot of Fun 

"MADAME BEHAVE" 

with Julian Eltinge, Ann Pennington 

"RECKLESS ROMANCE" 

T. Roy Barnes, Wanda Hawley, Harry Myers, 
Sylvia Breamer 

"STOP FLIRTING" 

A Typical Christie Laugh Storm 

"HOLD YOUR BREATH" 

It Will Take Their Breath Away, and The 
Blues, too 

HERE'S THE CHANCE TO BOOK PROFITS! 

Producers Dist. Corp. 



KANSAS CITY 

C. A. Schultz, Mgr., 

Ill W. 18th si. 



ST. LOUIS 

Art LaPlante, Msr.. 

3308 Lindell Blvd. 



555 
555 
53! 



55! 
55! 
53! 
53! 
53! 



55! 
55! 
55! 
55! 
53! 
53! 
53! 
S3! 



55! 
55! 



53! 



55! 
53! 
■S 
55! 
•5! 
55! 
55! 



55! 
55! 
55! 
55! 
55! 



53! 



55! 



55! 



53! 
55! 
55! 
555 
55! 
53! 
53! 
::■ 
55! 



;;:;;;:;;;;;;;:;:;:;-;:;:;:;;;;h::;;;:;:^^ 



HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 



GEE! 
GEE! 
GEE! 
GEE! 
GEE! 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 
HE-HE! 



GEE! 
GEE! 
GEE! 
GEE! 
GEE! 



HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 
HA-HA! 



WOW! 
WOW! 
WOW! 
WOW! 
WOW! 



Page Four 



THE REEL JOURNAL 





BEN SHLYEN 

Publisher and Editor 
C. C. Tucker, aot. 5Igr. 
Circulating in Missouri, 
Kansas. No. Oklahoma 
No. Arkansas, West. 
Kentucky. West. Ten- 
nessee. So. Illinois and 
S. W. Indiana. 

Every Saturday by 
REEL JOURNAL 

PUBLISHING CO. 
Manufacturers Exeliaupr y 

Kansas City, Mo. 



Quality 

After all the thing that draws at the 
box-office is the quality of the picture. 
Not the title alone, not the stars alone, 
not the director alone, not the author 
alone — but the result that all of these 
bring out into the picture that is thrown 
on the screen. 

It is freely acknowledged that no ad- 
vertising beats the word-of-mouth vari- 
ety. The recommendation of a picture 
by one who has seen it to another in- 
variably results in the second person's 
patronage at the box-office. It was 
word-of-mouth advertising that sent us 
to see "The Merry Widow" at the Royal 
last week. The fact that the critics in 
the East had raved about this production 
and that it had a phenomenal run in New 
York did kindle a desire to see it. But 
one after another of the exchange men 
on our local Movie Row and others who 
had seen the picture so urged us not to 
miss it, though it had been our inten- 
tion to eventually see it, we took it in at 
the first opportunity. 

And let it be briefly said, it's a pic- 
ture! an audience picture! a sure-fire 
box-office! 

We won't attempt to review it here, 
but there is certain definite quality as 
entertainment in this production that 
should not fail to register anywhere, 
small town or big town, metropolis or 
hamlet. The direction is easily the best 
thing that Von Stroheim has ever done, 
and so is the acting of John Gilbert and 
Mae Murray. Mae is at her best and 
charmingest, a different Mae than in any 
other previous work; and John Gilbert 
should be made a star of real magnetic 
power after his fine work in "The Merry 
Widow." Roy D'Arcy, a newcomer, as 
the crown prince in the picture, does 
some excellent work and it won't be at 
all surprising to see him in many big 
roles. 

_ But we don't want to attempt to re- 
view the picture, we merely want to cite 
this as an excellent example of quality 
entertainment. However, we cannot re- 
frain from saying that this is a world- 
beater. 

Metro-Goldwyn-Mayer, the producers 
of this picture, announced at the begin- 
ning of the season that they would have 
52 Quality productions. This is one of 
them. We've seen others. And they are 
certainly delivering the goods. 



New $500,000 Theatre 

Planned for St. Joseph 

McDonald Interests to Build Large First 
Run House in 1926. 

St. Joseph was agog this week follow- 
ing the announcement of Rice McDon- 
ald, of the St. Joseph Electric Amuse- 
ment Company, that his firm would build 
a $500,000 first run movie palace in St. 
Joseph to mark the 1926 celebration of 
the city's centennial. 

Although a site for the new theatre 
has not been decided upon, work would 
start in the spring, Mr. McDonald said. 
He also declared that $100,000 would be 
spent in remodeling the Electric, and 
will change the policy of the house, 
turning it into a combination picture 
and junior Orpheum vaudeville theatre. 
The capacity will be increased to about 
2,000 seats, and a new front will be 
added. Work will be started in June. 

F. O. Williams will be retained as man- 
ager of both houses. Grubel Bros, of 
Kansas City, Kas., are connected with 
Mr. McDonald and associates in the new 
deal. 



U.' Plans 6000-Seat 

Theatre for Broadway 



New York.— Another first-run is in 
prospect for Broadway. At Universal, 
plans have advanced to a more or less 
definite point for the erection of a 6,000 
seat theatre and office building on a site 
between 42nd and 50th streets. 

Should the project become a fact Uni- 
versal expects the theatre portion to be 
ready in about a year. 



OAK PARK THEATRE HERE TO 
OPEN CHRISTMAS DAY. 

The new Oak Park Theatre, 39th Street 
and Prospect, the new house which Jay 
Means will open on Christmas Day, will 
be one of the model suburban houses of 
Kansas City in point of construction nice- 
ties and modern equipment. The house 
seats 1,100. 

The equipment includes Simplex pro- 
jectors, Peerless low intensity reflector 
arc lamps, Raven Halftone screens and 
special automatic rewinding equipment. 
The contract for equipping the theatre 
was placed with the Yale Theatre Sup- 
ply Co. 



LADY DIANA MANNERS GIVES 
"MOVIES" A COMPLIMENT. 

Much praise for the movies because 
of their realism was contained in a 
statement issued by Lady Diana Man- 
ners upon her arrival in St. Louis, 
Mo., to take part in the presentation 
of "The Miracle" at the Coliseum, 
commencing Christmas Eve. 

She pointed out that the movies pre- 
sent things as they really are and 
predicted that in future generations 
classes in history will be shown mo- 
tion pictures covering the themes un- 
der study. 

"The motion picture does this one 
great thing for us. It sets out abso- 
lutely, imperishably, events 'as is,' " 
she said. She confessed to being an 
18-carat movie fan. 



Universal Sells Big 

Issue, Theatre Stock 

New York Brokers Announce the Sale of 
$4,000,000, Preferred Holdings. 

NEW YORK.— Shields & Company, 
members of the New York Stock Ex- 
change, announced this week that they 
had purchased and resold to investors a 
new issue of $4,000,000 eight per cent 
preferred stock of the Universal Chain 
Theatres Corp. The shares were priced 
at $100 and accrued dividends, and were 
issued with one share of common stock 
as a bonus. 

The revenue will be used to acquire 
motion picture theatre chains in addition 
to the Sparks, Hostettler and Schine cir- 
cuits, consisting of 91 theatres in the 
South, East and West. 

Carl Laemmle, president of Universal, 
has agreed to purchase for cash $1,- 
000.000 of second preferred stock at par, 
and it is understood the Universal Pic- 
tures Corporation will take over a simi- 
lar amount. 



U. A.-M. G. M. Merger 

Definitely Dropped 

NEW YORK.— The United Artists- 
Metro-Goldwyn-Mayer merger was defi- 
nitely abandoned this week, according to 
a statement from Joseph M. Schenck in 
Hollywood, in which he declared that the 
plan had been rejected because of the 
protest of exhibitors that a trust would 
have been created. 

Another unit is to be added to United 
Artists' production forces in addition to 
Elinor Glyn, who is said to be negotiat- 
ing with the company on a contract. The 
company will release about 25 pictures 
next year. 



I. E. Chadwick Re-named 

President of I. M. P. A. 



NEW YORK.— I. E. Chadwick was re- 
elected president of the Independent Mo- 
tion Picture Association's second annual 
meeting here this week. 

Other officers are: Vice-president, Ben 
Amsterdam, of Masterpiece Films, Phila- 
delphia; second vice-president, M. H. 
Hoffman, Tiffany Productions; third 
vice-president, Abe Carlos, Carlos Pro- 
ductions; treasurer, W. Ray Johnston, 
Rayart Pictures, Inc.; recording secre- 
tary, Jack Bellman, Renown Exchange, 
N. Y. 



Independent Offers 8 

For "Laugh Month" 

Joe Silverman, president of the Inde- 
pendent Film Corporation, announced 
this week his company's contributions to 
January Laugh Month. There will be 
two releases of "Felix the Cat," come- 
dies, two "Krazy Kat Kartoons," two 
"Alice" comedies, and one "Regular Kid" 
comedy. 

In addition to this imposing list of 
shorts, Independent will release the fea- 
ture comedy, "Steppin' Out," starring 
Ford Sterling, during January, Silver- 
man announced. 



December 19, 1925 



Page Five 







Page Six 



THE REEL JOURNAL 



First National Offers $2,000 in Prizes for Best Exploitation Cam- 
paign During January 



One of the big features of First Na- 
tional Month, January, 1926, announced 
by First National Pictures, Inc., is an 
exploitation contest that promises sub- 
stantial rewards for exhibitors conduct- 
ing theatres of all sizes. 

In addition to the cash prizes totaling 
$2,000, exhibitors whose work is of con- 
spicuous merit will receive recognition 
through an honor roll on which their 
names will be inscribed. This honor roll 
will be given prominence in the national 
trade publications and every exhibitor 
who is included will receive a parchment 
testimonial carrying the name of the 
manager and his theatre and signed by 
the contest judges and officials of First 
National. 

The contest is open to all. The terms 
follow: 

(Note: These conditions have been 
submitted to and approved by the United 
States Post Office.) 

The contest is open to all exhibitors. 

Cash prizes totaling $2,000 will be 
given for the best campaigns conducted 
on First National Month, January, 1926. 

Theatres will be divided into three 
classifications: 

1. Theatres of over 1500 seating ca- 
pacity. 

2. Theatres of from 1000 to 1499 seat- 
ing capacity. 

3. Theatres of less than 1000 seating- 
capacity. 

The following cash awards will be made: 
For the best complete campaign in 

each classification $ 250 

For the second best campaign in 

each classification 150 

For the third best campaign in 

each classification 100 

For the best newspaper advertise- 
ment 50 

For the best lobby display 50 

For the most original stunt 50 

In addition, one prize of $50 will be 
awarded for the most effective 
newspaper stunt used by any 
theatre in any classification 50 

Total of Prizes $2,000 

All exhibits must be received by the 
Contest Editor, First National Pictures, 
Itn.., 283 Madison Avenue, New York 
Citv, not later than midnight, February 
21st, 1926. 

Announcement of prize-winners will be 
made in the trade papers March 12th, 
1926. 



"U" in Control at Marshalltown. 

Marshalltown, la. — Continuing its pol- 
icy of expansion, Universal, through the 
Hostettler Amusement Company, has 
taken over the Strand. With its Casino, 
the company now has control here. The 
Strand has been operated by the Blank 
enterprises. 



Mr. Exhibitor: Ask at the Film Exchange! 
for the 


• ■ 


., i-jtSMCuc .SAcC* 


JkcmaijcMvsk 


•-;/.( 


1 ' 1 ^^ H ' K *WP4P!H 


■ * 





It's tittle to ask for, but it't the only 
reliable aid you can give your musicians 
to help put the picture OTer. " 



"Fox Plans Big First 

Run Circuit" — Grainger 

Official Declares His Firm Will Be Rep- 
resented in Every Large City. 

"The Fox Film Corporation will ulti- 
mately have one or more first run thea- 
tres in every important key city in the 
country," James R. Grainger, general 
sales manager, declared in Los Angeles 
last week. His statement was prompted 
in answer to the rumors of mergers and 
consolidations with other factors, he said: 

"Expansion plans with this object in 
view have been under way for some time. 
Building sites have already been secured 
in Boston, Detroit, Chicago, Washington, 
Buffalo, San Francisco and Los Angeles. 
In New York City a 4,500 seat theatre 
is being built to replace the old Academy 
of Music, the scene of Mr. Fox's real be- 
ginning as an exhibitor. The recent re- 
organization of Fox Theatres Corpora- 
tion, when $12,000,000 of a stock issue 
was placed upon the market, was but one 
move toward the consummation of the 
expansion plans. It is expected a more 
detailed announcement of the program 
Mr. Fox has under consideration will be 
issued from our New York office within 
a short time," he declared. 



Hobart Henley Signs 

New M-G-M Contract 



Louis B. Mayer, vice-president in 
charge of production for Metro-Goldwyn- 
Mayer, announced at the Culver City 
studios of the organization last week 
that he had signed Director Hobart Hen- 
ley to a new contract. 

"incidentally, Henley was the first di- 
rector to start production after the 
Metro, Goldwyn, Mayer merger, and 
since then has become one of the lead- 
ing and most popular directors in the 
business. 

At the present time he is making his 
seventh production for M-G-M. It is the 
adaptation of the famous Rex Beach 
story, "The Auction Block," in which 
Charles Ray and Eleanor Boardman are 
featured. 



Elaborate Presentation Is 

Predicted by F. L. Newman 

Motion picture theatres, with enter- 
tainers and stage settings superior to 
any now in the country, will be in every 
large American city by next spring, as- 
serted Frank L. Newman, managing di- 
rector of Paramount West Coast thea- 
tres, who was in Kansas City, his for- 
mer home, this week. 

"Individual theatres now use stage set- 
tings which cost about $250 to construct 
each week," Mr. Newman said. "Along 
with a move already under way by Para- 
mount, it will not be uncommon to see 
theatres spending $10,000 and $15,000 on 
a single set." 

Mr. Newman was in Kansas City on 
his way to Los Angeles from New York, 
where he was in conference with Para- 
mount officials. 



m* 




You ought to play 
at least one All- 
Comedy Program 
in Laugh, Month. 

And have an ex- 
tra comedy on 
every bill. , 

Book your Laugh 
Month comedies 
NOW from these 
great series of 
laugh-makers —and 
tell your patrons 
about it. 

LUPINO LANE COMEDIES 

HAMILTON COMEDIES 

BOBBY VERNON COMEDIES 

WALTER HIERS COMEDIES 

JIMMIE ADAMS COMEDIES 

MERMAID COMEDIES 
{Jack White Productions* 

TUXEDO COMEDIES 

CHRISTIE COMEDIES 

JUVENILE COMEDIES 

CAMEO COMEDIES 



It THE SPICE OF THE PROGRAMS J 



EDUCATIONAL 
FILM EXCHANGES, iNd 



ST. LOUIS 

S. J. Hankin, Resident Manager 

3334 Olive 

KANSAS CITY 

C. F. Senning, Resident Manager 

130 West 18th St. 



December 19, 1925 



Page Seven 



"Treasures of Vatican" 

a Revelry in Arts 



"Treasures of the Vatican," Dr. Vin- 
cent Fago's remarkable screen feature 
revealing the papal court and its price- 
less art treasures, will be released by 
Pathe on December 13. His Holiness the 
Pope and American Cardinals Hayes, 
Mundelein and Dougherty appear in this 
"personally conducted" pilgrimage to the 
Holy Precincts at Rome. 

The current year has been officially 
designated by the Pope as "Holy Year," 
a period of special religious and cere- 
monial significance which recurs every 
twenty-five years. During- this period 
hundreds of thousands of pilgrims from 
all parts of the world visit Rome. The 
pilgrimage from the shores of the United 
States has been so tremendous that 
steamships have found it impossible to 
accommodate all those desiring to make 
the trip, and it is accordingly reported 
that the Pope is about to extend the 
Holy Year Celebration into 1926 so that 
all Americans so desiring may partici- 
pate. 

"Treasures of the Vatican" discloses, 
with all the grandeur and impressive- 
ness of the originals, the great dramatic 
moments from the Bible and church his- 
tory, as caught by the master brushes 
of Michael Angelo and Raphael, and 
transmuted into immortal frescoes on the 
Vatican walls and ceilings. Statuary 
that dates back to the twilight of his- 
tory, tier after tier of gifts and objects 
of art associated with some of the great- 
est events and celebrities of the past, 
paintings world-famous for the perfec- 
tion of their technique — all are set forth 
f i their original beauty and impressive- 
ness. 




Distributed by 
Independent Film Corp., K. C, Mo. 




JANUARY is 
First National Month 




Let's Celebrate! 




The Kansas City office of Warner 
Bros, rolled up another big week last 
week when the amount of business nearly 
reached a record breaking figure. The 
record for a seven-day period of the lo- 
cal exchange was of the week of Octo- 
ber 31. Last week ranked second. 

* * * 

Louis Reichert, local manager for 
Warner Bros., announced this week that 
every picture is dated which his com- 
pany is to supply the Pantages theatre, 
first run, in the recent arrangement in 
which the Pantages becomes the Warner 
outlet in Kansas City. "The Man on the 
Box," Syd Chaplin's latest success for 
the Warners, started its first run here 

at the "Pan" this week. 

* * * 

"The Merry Widow" ( Metro-Gold wyn- 
Mayer), was in its second and final big 
week at the Royal this week. Both crit- 
ics and public have been enthusiastic in 
their comments on this one, some calling- 
it the best from John Gilbert and Mae 

Murray, the stars. 

* * * 

Rube Melcher, manager of the Waldo 
Theatre, one of the houses of the Mid- 
west Film Distributors, Inc., has an- 
nounced that he will take to the road 
for that company next week as a special 
salesman. He has been succeeded in the 
management of the Waldo by Claire 
Woods, formerly with United Artists, and 
later publicity man for the Glenn Dick- 
inson circuit. 

* * * 

John Hostettler, head of the Hostettler 
circuit with headquarters in Omaha, was 

a visitor this week. 

* * * 

Fred Osborn, widely known exhibitor 
of Howard, Kas., was in to arrange early 

bookings. 

* * * 

"Souls for Sables," the big special pic- 
ture distributed in this territory by Mid- 
west Film Distributors, Inc., made it a 
good week for the Liberty in its first 
run here this week. Following an ex- 
tensive advertising campaign conducted 
by Sam Carver, Liberty manager, the 
program drew a tremendous business 

over Saturday and Sunday. 

* * * 

Spyros Skouras, theatre magnate of 
St. Louis, and one of the franchise hold- 
ers for First National, was in Kansas 
City this week. 

A prominent visitor of the week was 
none other than Kansas City's own 
Frank Newman, former owner of the 
Newman and Royal Theatres, and now 
managing three big houses in Los An- 
geles for Paramount. 

* * # 

R. R. Thompson, widely known film 
salesman in this territory, declared this 
week that he would stay with the old 
game, but he was not yet ready to an- 
nounce his future connections. He was 
formerly a salesman for Warner Bros, 
here, and was connected with the old 
Vitagraph organization for several years 
continuously. 



Bill Parsons, of the Pershing Theatre, 
Joplin, was in to visit his many Movie 

Row friends this week. 

* * * 

Mr. McClelland has opened the Gayety 
Theatre at Richmond, Mo. Business has 

been good, he says. 

* * * 

Among the out-of-town exhibitors in 
this week to book new product were: F. 
G. Weary, Farris, Richmond, Mo.; C. L. 
McVey, Dreamland, Herington, Kas.; S. 
H. Harvev, Colonial, Pittsburg, Kas.; M. 
W. Hubbell, Hubbell, Trenton, Mo.; Mrs. 
Winkler, Mainstreet, Lexington, Mo.; A. 
F. Perkins, Schnell, Harrisonville, Mo.; S. 
A. Andrews, Olathe, Kas.; and Hugh 

Gardner, Neosho, Mo. 

* * * 

C. E. Gregory, Metro-Goldwyn mana- 
ger, was out in the territory swelling the 

December bookings of his company. 

* * * 

W. E. Truog, assistant sales director 
for Universal, has returned from a ten- 
day trip visiting his exchanges. 



Sam Goldflam to Manage 

Arrow "24" Exchange 



Sam Goldflam has been appointed 
manager in charge of sales of the Ar- 
row Special Productions, which are to be 
distributed in the Kansas City territory 
through the Independent Film Corpora- 
tion. Mr. Goldflam's appointment was 
made by Lou G. Rogers, general sales 
representative for Arrow. Goldflam will 
assume his new duties Monday upon res- 
ignation from his present position as 
manager of the Tenth Street Theatre, 
Kansas City, Kas. 

Mr. Goldflam is well known to exhibi- 
tors in this territory having previously 
been connected in a sales capacity with 
several of the local exchanges. 



Standing Room Ordinance 

Comes Up Again Here 

Kansas City exhibitors were given 
something to ponder over this week when 
it was announced by Walter A. Besecke, 
superintendent of buildings, that a city 
ordinance prohibiting persons in theatres 
from standing in passageways to aisles 
would be strictly enforced. The ordi- 
nance heretofore has not been enforced. 

"If the interpretation of the ordinance 
means merely that passageways are to 
be left open, we expect to comply with 
that, but if it means that persons will 
not be allowed to stand in foyers or 
other places away from the aisles, then 
we will oppose such a measure," said 
R. R. Biechele, president of the M. P. 
T. O. Kansas-Missouri. 



Chicago Threatens to Close Houses. 

Chicago. — Mayor Dever threatens to 
close 200 picture houses within 24 hours 
unless they obey fire laws which the fire 
commissioner reports are being ignored. 



Page Eight 



THE REEL JOURNAL 



M. P. T. 0. A. and M. P. P. D. A. Bury Hatchet as Hays Issues 
'Magna Charta' Pledging Cooperation 



Woodhull Gives "Razz" 

to Grange Publicity 



A document signed by Will H. Hays, 
pledging the future cooperation of the 
Motion Picture Producers and Distribu- 
tors of America, Inc., to the Motion Pic- 
ture Theatre Owners of America, is de- 
scribed by business manager Joseph M. 
Seider as a "Magna Charta" to the in- 
dustry and a justification of his belief in 
the sincerity of the "square table" now 
maintained for the entire industry in the 
Hays' office on Fifth Avenue, Manhat- 
tan. 

The document, obtained after a series 
of conferences between Mr. Hays and the 
Motion Picture Theatre Owners of Amer- 
ica officials signifies the first definite 
and concrete basis for the unanimous co- 
operation of all forces in the motion pic- 
ture industry. 

The reading of this letter was the cli- 
max of one of the most dramatic eve- 
nings ever recorded in the history of 
filmdom. It was conceded by the 500 
assembled in the ballroom of the Hotel 
Taft, New Haven, Conn., on the night of 
December 2nd, to be a series of inspira- 
tions with the crisis in realization of a 
condition which the industry has strived 
for ever since its inception. 

Producers, distributors and exhibitors 
intermingling, shaking hands, agree- 
ing. This in itself electrified mem- 
bers of the Motion Picture Theatre Own- 
ers of Connecticut who had assembled 
with their wives to pay tribute to their 
president, Joseph Walsh, and celebrate 
their victory over the tax measure, 
acknowledged to be one of the darkest 
clouds which not only overshadowed their 
own state but the theatres in other for- 
ty-seven states. 
' Officials of the M. P. T. O. A. believe: 

"This letter and its significance in 
major detail is the first actual coordi- 
nated movement for the elimination of 
the building of unnecessary theatres in 
localities already well seated and well 
served." 

"It spells the beginning of the end for 
wrongfully locking out of a producer's 
product by theatre combinations." 

"It is a guillotine for the illegitimate 
transfer of theatres to avoid contractual 
responsibilities." 

"It starts the dissembling of the pur- 
chase or acquisition of theatrical proper- 
ties or interest therein by unfair or co- 
ercive methods." 

"It provides for the allocation of prod- 
uct wrongfully and unfairly withheld by 
producer-exhibitor or chain theatre com- 
petitors." 

J. Cooper Building New 

Baxter Springs House 



John I. Cooper, well known Kansas 
exhibitor, announced in Kansas City re- 
cently that work is well under way on 
his new theatre now being built in Bax- 
ter Springs, Kas. The new house, which 
will be opened about February 1, will 
be managed by E. A. Rehm. 

The Yale Theatre Supply Company has 
obtained the order for all equipment, in- 
cluding upholstered Stafford opera 
chairs, Simplex projectors and incandes- 
cent lamp equipment. The new theatre 
will be one of the most modern in the 
state for its size. 



20,189 U. S. THEATRES GROSS 
$700,000,000 A YEAR. 

NEW YORK.— A count just com- 
pleted for the office of Will H. Hays, 
president of the Motion Picture Pro- 
ducers and Distributors of America, 
shows there are 20,189 film theatres 
in the United States, with annual paid 
admissions of over $700,000,000. The 
weekly attendance at the motion pic- 
tures is estimated at 55,000,000 peo- 
ple throughout the country. New 
York Citv has an average weekly at- 
tendance 'of 4,500,000. 

The previous count last year showed 
only 17,156 theatres in the United 
States. 

The increase is not solely attribut- 
able to building. It was found that 
pictures were being presented in many 
out of the way places that distribu- 
tors did not have on their lists at all, 
films they used being in many cases 
old ones no longer listed. 



M-G-M's "The Great Love" 
to Be Ready December 27 

"The Great Love," a Marshall Neilan 
production and written and directed by 
him, is set for release by Metro-Gold- 
wyn-Mayer for December 27, according 
to C. E. Gregory, local manager. 

Robert Agnew, Viola Dana, Frank 
Currier, Chester Conklin, Junior Cough- 
lin, Malcolm Waite and last, but by no 
means least, Anna May, a full grown ele- 
phant of considerable tonnage, make up 
the cast of principals. 



N. Y. COMPANY WILL MAKE GROUP 
OF RELIGIOUS PICTURES 

New York. — The Religious Motion Pic- 
ture Foundation has been formed to 
make a series of religious motion pic- 
tures, based on Biblical themes, accord- 
ing to W. P. Harmon, president. The 
foundation has been launched under pres- 
sure of the Federal Council of Churches 
and through cooperation of the Hays of- 
fice. It was found through experiments 
that pictures shown in connection with 
church services increased attendance 36 
percent over a period of a year. 



NEW WESLEY BARRY FEATURE OF- 
FERED HERE BY MIDWEST. 

"The Fighting Cub," a special produc- 
tion, will be released by Midwest Film 
Distributors some time in January, E. C. 
Rhoden has announced. 

The cast includes Pat O'Malley, Wes- 
ley Barry, Mary Carr, George Fawcett, 
Mildred Harris, Walter Long, Ann May, 
Stewart Holmes and Otto Lederer. 

"The Fighting Cub" is a newspaper 
story very similar to the Marshall Neilan 
production "Go and Get It," that was 
released about four years ago. The cast 
is also very similar inasmuch as Pat 
O'Malley and Wesley Barry were the 
stars of this great Marshall Neilan box 
office picture. 

Mr. Rhoden stated that he feels for- 
tunate in having acquired a picture of 
this caliber. 



New York. — R. F. Woodhull, president 
of the M. P. T. O. A., this week attacked 
the widely circulated story that "Red" 
Grange, popular football star, was to re- 
ceive $300,000 for his appearance in a 
picture for the Arrow Pictures Corpora- 
tion. He said the story was nonsensical 
and approached what was tantamount to 
a misrepresentation to the exhibitors and 
the public. He blamed the story on an 
over-zealous press agent. "This fellow 
apparently misplaced a decimal point," 
Woodhull declared. 

It is understood that Grange has been 
placed under contract with Arrow to ap- 
pear in a ten-chapter serial, and that he 
is to receive $300,000 for his work in the 
entire group. 



F. N. PLANS BIG CAMPAIGN FOR 
JANUARY EXPLOITATION. 

The advertising department of First 
National Pictures is preparing to back 
up First National Month, January, 1926, 
with the largest and most varied assort- 
ment of advertisements and accessories 
ever issued by this company in connec- 
tion with a sales campaign, T. O. Byerle, 
local branch manager, declared this 
week. 

Special advertising, calling attention to 
the month and to the pictures to be 
shown, will be carried in national maga- 
zines, newspapers and trade publications, 
Byerle said. 

Each exchange will be supplied with 
a cut-out stand about six feet by three, 
in color. A two-color broadside illus- 
trating the free accessories and carry- 
ing copy that puts over the whole idea 
has been mailed to First National's full 
list of exhibitors. 

A banner in three colors, for display 
in front of theatres, will be supplied, also 
two-colored heralds and two-colored win- 
dow cards allowing space for the thea- 
tre imprint. A special eight-page press 
sheet outlining the advertisements, stor- 
ies for newspapers, posters and exploi- 
tation stunts that are practical for all 
types of theatres will also be sent to 
exhibitors. 

Another valuable feature of the cam- 
paign will be a thousand foot trailer 
presenting facts of interest. 




Distributed by 
Independent Film Corp., K. C, Mo. 




Frank Lloyd's (fmmiaiwn <>p 

PLENDID 








Road 



QjtViuid Qape QyjoriL 

c in clipper ships to 

Jacramaito and the 
tlds of gold andfmuks. 



Okna Q Msson, Qond iarrfmorc. %bat 9raw 

% yinqkfo.%t . . . ffwonnllji directed by C}ran\ ^lofd^ 






Truly Magnificent 

WITH a picture that carries 
the full sweep of his genius, 
Frank Lloyd has answered the 
demand for a successor to "Winds 
of Chance." 

It isn't the drama of men but of 
women who followed the golden 
trail. One was a daughter of 
wealth, one was a dance-hall girl; 
and one dressed as a man and 
gambled like men. She fought 
men and loved one man glori- 
ously — but she would not *ight 
for love! Words can't tell this 
story as Frank Lloyd and his cast 
of stars have pictured it. 

Spectacular, thrilling in action, 
beautiful in romance, keen in 
humor, "The Splendid Road" 
has still a greater magnetism. It 
has caught that spirit which 
makes for phenomenal success. 



0tr 



■I 

H ^5 




<j{i-k°\_ 



owl 




'tfmort 



<Jfra.nr 




fylrU. 




^"I^- 



Qlad/s f 
- fyodiuxlL 



Maxlirx. 
Qa/ori 





*sjj5 







:^A/2itatJlational "Picture I 






p, \fm years of unparalleled box-office performance carry tyrst 
\Ji7lational into 1926 witli the indisputable leaders/lip ofclie 
industry ~%e screeris greatest stars aretyirsl Watibnati 
9he producers aiui directors whose names are built 
on ability are^irstVlatiotials ^fyal stage hits 
and bed-sellers slud the production sched- 
ule- -9 fo wonder 9'ir& tlationaVs line-up 
for 1926 will conunandeuery eye 
and dominate exhibitor at- 



tention when the big new 

M is announced 

during tyrS^ + \ 

SSt 1 Ato^ w^ 



December 19, 1925 



Page Nine 



PATHE ISSUES ART BOOKLET ON 
"PILGRIMAGE TO PALESTINE." 

Pathe has issued an art booklet de- 
scribing in a dignified and informative 
manner the Biblical series of single-reel 
subjects being released by that organi- 
zation under the title, "A Pilgrimage to 
Palestine." The first six releases of this 
series now ready for booking are par- 
ticularly adapted for showing during the 
forth coming Christmas season, accord- 
ing to J. A. Epperson, local branch man- 
ager. 

The booklet prepared by the Pathe ex- 
ploitation department carries a leather- 
ette cover in which there is a cut-out 
frame that reveals a painting of a pil- 
grim in a street scene in Jerusalem. In- 
side, the booklet is beautifully illustrated 
with art designs and scenes from this 
unusual film series. A colored map 
traces the journey of the camera party 
which took these illuminating scenes of 
Palestine and its people. 

The "Christmas group" of "A Pilgrim- 
age to Palestine," includes "Bethlehem," 
the birthplace of the Child Jesus; "Naz- 
areth,'' the boyhood home of Jesus; 
"The Sea of Galilee," scenes of Christ's 
early ministry; "Bethany in Judea," 
scenes of Christ's later ministry; "The 
Garden of Gethsemane," scenes of 
Christ's agony, betrayal and trial; and 
"Via Dolorosa," scenes of Christ's cru- 
cifixion, burial and ascension. 

The other four of the first group of 
ten are "Jerusalem," t he Holy City; 
"Zion, David's City"; "St. Paul, the 
Apostle," scenes of St. Paul's life; "Rome 
in Palestine," a visit to the ruins of the 
fortresses and cities of this outpost of 
* he Roman Empire. 



SIOUX FALLS AND DES MOINES 
WIN U. JUBILEE PRIZES. 

E. J. Chapman and Manny Gottlieb, 
Universal managers in Sioux Falls and 
Des Moines, respectively, placed first and 
second in the Laemmle Jubilee Drive, a 
national campaign in the Universal or- 
ganization for played and paid business. 
Both thereby won $250, and each mem- 
ber of their staffs a full week's pay as 
a bonus. 

Chapman and Gottlieb are widely 
known here, being formerly connected 
with the local office. Their exchanges 
are in W. E. Truog's division. 



All of the motion picture theatres of 
St. Louis and its suburbs participated 
in Movie Day, Sunday, December 13, in 
the campaign of the St. Louis Tubercu- 
losis Society. Christmas seals and but- 
tons were sold in the lobbies of all the 
theatres-. 



JANUARY is 

First National Month 




Let's Celebrate! 



"Tessie" Makes Hit at 

Preview; Lively Comedy 

By JOSEPH SHURE 
of The Reel Journal Staff. 

One of the most successful film pre- 
views ever held in Kansas City was the 
showing of "Tessie." Arrow Pictures 
Corporation special feature, at 10:45, 
Tuesday night at the Liberty Theatre. 
There was an unusually large crowd of 
exhibitors and their friends, filling al- 
most completely the lower floor. The 
production was presented with orchestra 
accompaniment and put on in a style be- 
fitting even a super-special. Two acts 
of vaudeville followed the picture and 
the enthusiastic audience didn't seem to 
want to go home. 

Of the picture it can be said that 
those who know Sewell Ford at his best 
will not be a bit disappointed in "Tes- 
sie." It is fast, clean, entertaining and 
surprising, and a picture that any ex- 
hibitor can show on his screen with con- 
fidence. It is a comedy-drama in which 
two love affairs are intermingled with 
surprisingly entertaining results. The 
story is very good, the cast excellent, 
photography of a high order and the 
titles very clever and big laugh provok- 
ers in themselves. 

In brief, the story is as follows: Tes- 
sie presides over the destinies of a candy 
and cigar counter at a big hotel. The 
rich widow and her son from Seattle are 
guests at the hotel. The son role, taken 
by Robert Agnew, furnishes comedy 
throughout the story. Tessie's sweet- 
heart, Lee Moran, a mechanic in a small 
flivver garage, is called upon to sell the 
rich widow an automobile. Tessie helps 
him put the sale across. Then Moran be- 
comes engaged to the widow and her 
son falls head over heels in love with 
Tessie. A great entanglement follows 
and the finish is a big surprise. 

The production presents exploitation 
tie-ups with bookstores handling Sewell 
Ford's stories and taxicab companies. 
The cast, which includes May MacAvoy, 
Robeit Agnew, Myrtle Stedman, Ger- 
trude Short and Lee Moran, should be 
played up strongly. 



INTERNATIONAL GETS LOCARNO 
PACT SCENES EXCLUSIVELY 

Officials of the International Newsreel 
corporation announced last week that ex- 
clusive rights in the United States to the 
world-famous motion pictures of the 
signing of the Locarno Treaty had been 
obtained by the International and that 
beginning December 12th, the pictures 
will be shown on the screens of all In- 
ternational Newsreel customers in the 
United States. 



F. N.'s "Men of Steel" Cast. 

Casting of principals for First Na- 
tional's big special, "Men of Steel," was 
completed this week. 

The completed cast now includes Mil- 
ton Sills, Doris Kenyon, Mae Allison, 
Victor McLaglen, George Fawcett, Frank 
Currier, John Philip Kolb, Evelyn Walsh 
Hall, Edward Lawrence, Taylor Graves, 
Harry Lee, Henry West and Nick 
Thompson. George Archainbaud is di- 
recting. 



Hope Hampton in New 

Subject, "Marionettes" 

Hope Hampton will again appear un- 
der the banner of Educational Film Ex- 
change, Inc., in a new short feature re- 
lease titled "Marionettes," according to 
C. F. Senning, local branch manager. 

This short subject is one of the most 
beautiful pictures that has ever been 
made by the Technicolor process, with 
elaborate costuming and magnificent set- 
tings, all done in exquisite colors, Sen- 
ning said. 

The theme is woven around Fate, Life, 
Destiny and Love, and a fund of earthly 
problems are enacted by puppets who 
have been brought to life by a fairy 
and given the ability to love, as do mor- 
tals. However, the fairy warns them 
that should the Marionettes voice the 
slightest wish, they are to return to their 
former state, so the story goes. 

Prints have already been shipped to 
all Educational Film Exchanges, and will 
be released immediately. 



M-G-M IN NAT'L TIE-UP WITH 
BOOK PUBLISHERS. 

An exceptional exploitation tie-up has 
just been effected by Metro-Goldwyn- 
Mayer and the Jacobson-Hodgkinson Cor- 
poration of New York, whereby a series 
of books to be known as "Popular Plays 
and Screen Library," will be published. 
The subject matter of the books will be 
novelizations of M-G-M pictures. 

The books will be placed on sale in 
all the five and ten cent stores through- 
out the United States and Canada, so 
the far reaching effect of this tie-up can 
readily be seen. Each book will sell at 
ten cents, still another big factor in get- 
ting wide distribution. 

The first of the Metro-Goldwyn-Mayer 
photoplays to enjoy this tie-up is "The 
Midshipman," the novelized version al- 
ready being off the press. This will be 
followed shortly by "Old Clothes," "The 
Mocking Bird" and others on the M-G-M 
schedule. 



PREMIER OF "IN HIGH GEAR." 

"In High Gear," Kenneth McDonald's 
latest stunt picture, played to nice busi- 
ness in its first run at the 12th Street 
Theatre, according to Bob Withers, man- 
ager of Enterprise Distributing Corp., lo- 
cal distributor. "In High Gear," will 
now be ready for booking in the terri- 
tory, he said. 



FRANCES MARION PLANS NEW 
FILM. 

Having made a successful debut as a 
producer with her picturization of Wil- 
liam J. Locke's "Simon the Jester," 
Frances Marion has chosen Balzac's 
classic, "Pere Goriot," for her second 
production for Metropolitan Pictures. In 
its screen form it will be known as 
"Paris at Midnight." 



4<fce*> 




Page Ten 



THE REEL JOURNAL 



E. O. BROOKS, PATHE CHIEF, THE 
AUTHOR OF "SERIAL IDEA." 

Justifying the existence of the chap- 
ter-play by likening the Bible, the "Ara- 
bian Nights Entertainment" and even 
human life itself to the serial form of 
presenting a story on the screen, E. Os- 
wald Brooks, serial sales manager of 
Pathe Exchange, Inc., has just issued a 
handbook, "The Serial Idea," calculated 
to be of value to the exhibitor in build- 
ing a regular attendance at his theatre 
with serial attractions. 

Citing the purely human trait of wish- 
ing to know what is going to happen 
next week, or in the future, Mr. Brooks 
points to the leading fiction magazines 
as proof of this universal desire to be- 
come acquainted with what is going to 
transpire next. He sets forth the fact 
that a great number of world-famous 
publications, with circulations running 
into the millions, utilize their front cov- 
ers, the most important page of the book, 
to announce forthcoming serials, and ar- 
gues that if continued stories were not 
the very backbone of the circulations of 
these huge publications, the publishers 
would not devote such valuable space to 
them. 



ly featured with Marjorie Daw in "The 
Highbinders" is William Tilden, 2nd, bet- 
ter known as "Big Bill" Tilden, world's 
champion Tennis player. 

Not only does "The Highbinders" 
mark the debut of "Big Bill" Tilden as 
a screen attraction, but it also brings 
him into the limelight as an author, the 
tennis champion having written the 
story on which "The Highbinders" is 
based. 



'REASON WHY' NOW 'SOUL MATES.' 

The title of the Metro-Goldwyn-Mayer 
production authored by Elinor Glyn and 
formerly title "The Reason Why," has 
been changed to "Soul Mates." Aileen 
Pringle, Gertrude Olmstead, Edmund 
Lowe, Phillips Smalley, Edythe Chap- 
man, Mary Hawes, Katherine Bennett, 
Lucien Littlefield and Ned Sparks make 
up the cast of principals in "Soul Mates." 



ASSOCIATED TO RELEASE FEA- 
TURE STARRING 'BILL' TILDEN. 

Associated Exhibitors, Inc., has ac- 
quired for release from Worthy Pictures, 
Inc., "The Highbinders," which takes its 
place on the Associated schedule as one 
of the "Triumphant Thirty." Principal- 



F. B. O. SIGNS ALBERTA VAUGHN 
FOR 3 MORE YEARS 

Alberta Vaughn has signed a new 
three year contract with F. B. 0. at one 
of the highest salaries ever paid an F. 
B. O. star, according to an announcement 
by J. I. Sehnitzer, vice-president of the 
company in charge of production. Al- 
berta will star in one more series for 
F. B. 0., possibly "Fighting Hearts," by 
Sam Hellman, and then be starred in 
feature productions with a comedic slant. 



TRAILERS SELL SFATS 
ySmOST EFFECTIVE SALbS M AN 



si ^ 

| Entry Blank For Laugh Month Exploitation Contest. 

|| (Use this coupon to file your entry in the prize contest for the 

best Laugh Month exploitation. Send entry to National Laugh Month 
Committee, 218 West 42nd Street, New York City.) 

Name of Theatre 

Address 

| City or Town , 

State 

f Name of person responsible for campaign 

(This is the person to whom money will be paid if this entry wins) 

Is theatre first run, second run or subsequent run? 

Seating capacity 

Population of City or Town 

Was campaign for one day, two days, three days or a week? 

Was a particular comedy exploited? If so, give title and name of distribut- 
ing company 

(It is not necessary that a particular comedy should be exploited, 
it being sufficient if the campaign boosts LAUGH MONTH. But 
if a particular comedy is exploited, it must be a short comedy — not 
more than three reels.) 



BARTHELMESS IN COWBOY ROLE. 

"The Kid From Montana" has been 
selected as the next Richard Barthelmess 
picture for First National release, to fol- 
low "Just Suppose," according to an an- 
nouncement made by J. Boyce Smith, 
general manager of Inspiration Pictures, 
producers of the Barthelmess produc- 
tions. 

In the coming picture, an adaptation 
of the novel "Q," by Katharine Newlin 
Burt, published by Houghton, Miflin Co., 
Mr. Barthelmess will have an opportun- 
ity to add another to his long list of 
distinct characterizations which have 
marked him as one of the most versatile 
stars on the screen. He will take the 
part of a breezy young cowboy who falls 
in love with an aristocratic girl while 
she is summering on a ranch in Mon- 
tana. 



HERSHOLT TO STARDOM WITH 'U'. 

Carl Laemmle, president of Universal 
Pictures Corporation, announces the ele- 
vation of Jean Hersholt, famous charac- 
ter actor, to stardom. A series of spe- 
cial productions will go into preparation 
immediately for the player. 

The first starring vehicle of the star 
is an original story by Edward Sedgwick, 
who will also direct it. The story is 
"The Squarehead," a super-sea tale in 
which the actor will portray the role of 
a Swedish sailor. 




JANUARY is 

First National Month 




Let's Celebrate! 



Hollywood 

124 West 18th St. Kansas City, Mo. 
FILM MEN'S HEADQUARTERS 

Sandwiches, Cigars, Candy, 
Soft Drinks 

ORDERS DELIVERED 
Phone Delaware 0448 

All Sporting Events in Detail 



December 19, 1925 



Page Eleven 



J"8 $age Witt) ftel.-o 
^L Cometoan* j^ 




Century Comedy Stars: from left to right, 
Edna Marian, Arthur Trimble as Buster 
Brown, and Pete as Tige, Chas. King, 
Wanda Wiley. 

Below: Al Alt, Eddie Gordon. 





This imposing lineup of comedy artists helps make the Al Christie feature "Stop Flirting" (Prod. Dist. Corp.) the 
howling success it is. Left to right, they are: Jack Duffy, Wanda Hawley, Jimmie Adams, John T. Murry and Hallam 
Cooley. 



Page Twelve 



THE REEL JOURNAL 



i 



) 



pictures; gfoout $tcture3 




Anna Q. Nilsson in the First National Picture, 
"Viennese Medley." Conway Tearle plays the lead- 
ins male role. 





Great stars, past and present, meet Monte Blue (starring 
with Patsy Ruth Miller) in "Hogan's Alley," and a few 
champs who are helping in that production. In the front 
row (from left to right): Joe Rivers, Ad Wolgast, Spike 
Robinson, Monte Blue, Tommy Ryan, Jim Jefferies, and the 
director, Rov Del Ruth. 




An intriguing scene between Laura Laplante and 
Raymond Keane, stars of Universale "Midnight 
Sun." 



Jean Hersholt, Universal star. One of the "Big Four" in 
Screen Villainy. His latest pictures, "My Old Dutch," "A 
Woman's Faith," "Fifth Avenue Models." 



€ 



1 



December 19, 1925 



Page Thirteen 




Fox May Build Big 

Theatre in St. Louis 



Inside Rumors Place Cost of New House 
at $5,000,000. 

St. Louis is very much interested in 
the plans of William Pox who it is re- 
ported in inner circles, has decided to 
build a .$5,000,000 picture palace in this 
city. 

To date Mr. Fox has declined to issue 
a statement relative to his theatre plans 
for this city. 

Fuel to the fire of speculation was 
added the latter part of the week when 
it became known that A. M. Frumberg 
a prominent local attorney, had closed 
negotiations for the purchase of the 
buildings and leaseholds on the south- 
west corner of Grand and Washington 

? vJn^ll * a re P°rted consideration 
of $1,000,000. 

Included in the purchase was the Mid- 

J^L «????• the A PP>ied Arts and Hum- 
boldt Buildings. 

Frumberg has declined to reveal the 
id ntity of the parties he represents In 
some quarters it is said the Fox inter- 
ests are Frumberg's clients. 

About three or four years ago Lewis 
belzmck had plans prepared for a 3600- 
seat motion picture house on the Mid- 
way Theatre site, but that deal fell 
through. At that time plans prepared 
by a prominent local architect called for 
a motion picture and office building on 
Grand Boulevard and a vaudeville house 
and apartments on Washington Boule- 
vard. The Humboldt Building was not 
included in that project. 



SKOURAS GIVES DINNER FOR F N 
EXECUTIVES HERE. 

Spyros P. Skouras, president of Skou- 
ras Brothers Enterprises, was host to 
Samuel Spring, secretary and treasurer, 
and Ned E. Depinet, sales manager for, 
the Southern Division of First National 
Pictures, and Harry Weiss, manager of 
the local First National office, on No- 
vember 30, during a visit of Messrs 
Spring and Depinet to St. Louis. 

While here Spring and Depinet gave 
a luncheon for the sales staff of First 
National at the Coronado Hotel. Mr. 
Weiss was the master of ceremonies. 




NEW PATHE MANAGER HERE 
NAMES MANY EXPERIENCES. 

James A. Harris, who comes into the 
management of the St. Louis exchange 
for Pathe, Inc., has had many unique ex- 
periences in his business life, ranging 
from "railroading" to leading a company 
of the 89th Division "Yanks" on the bat- 
tlefields of France during the World 
War. He came to the St. Louis office 
some few weeks ago from Chicago, where 
he was branch manager for the Associ- 
ated Exhibitors. 




JAMES A. HARRIS 

The early business career of Mr. Har- 
ris was interrupted by the war, in which 
he served. He spent twenty months in 
the army, three months of this time in 
an officer's training camp and the bal- 
ance as an infantry officer in the 89th 
Division, including a year overseas. Af- 
ter the war he returned to the employ- 
ment of the Big Four Railroad where he 
had been working at the time of enter- 
ing the service. 

In September, 1920, he entered the em- 
ploy of Pathe as a feature salesman at 
the Pittsburgh Branch. After seven 
months he was appointed branch feature 
sales manager and about the same time 
Associated Exhibitors took over the fea- 
ture department. He remained with As- 
sociated in Pittsburgh until August, 1923, 
when he was transferred to Chicago as 
Associated branch manager, remaining in 
that position until his present appoint- 
ment as Pathe's St. Louis branch man- 
ager. 

"My pre-war experience," writes Mr! 
Harris, "was about evenly divided be- 
tween railroading with the Big Four and 



the Rock Island and the legitimate the- 
atrical business. My first salaried job 
was with the World's Fair Exposition in 
St. Louis as a messenger at seventeen 
dollars and a half per month. Try and 
get a messenger for that now!" 

HI-POINTE THEATRE CO. FORMED. 

Articles of incorporation have been is- 
sued to the Hi-Pointe Theatre Company 
by Secretary of State Becker. The com- 
pany is capitalized for $15,000 of which 
$S,000 is paid up. It operates the Hi- 
Pointe Theatre and Airdome. Incorpora- 
tors and their stock holdings are: W. 
Lyris, 38 shares; N. Softis and G. Tom- 
pras, 19 shares each; C. Tompras, 2 
shares, and G. Lyris and George P. 
Skouras, one share each. 



AN INTELLECTUAL BURGLAR, BUT 
HE PLAYS IT SAFE. 

A burglar gentleman who has special- 
ized in robbing homes while the family 
was attending the neighborhood movie, is 
in the toils of the St. Louis police. When 
they raided the room occupied by the 
suspect and his wife the police recov- 
ered $2,000 worth of loot taken from ten 
residences. The burglar stated that he 
always waited until the family had gone 
to the show before attempting to enter 
a house. 



TWO NEW F. N. SALESMEN. 

Harry Weiss, manager for First Na- 
tional, has announced the appointment 
of Jack O'Neil, formerly city salesman 
for Pathe, as salesman for Northern Mis- 
souri and Central Illinois, and of James 
Hill as Southern Missouri and Northeast 
Arkansas salesman. Hill was with War- 
ner Brothers prior to joining First Na- 
tional. 

rjpr=]r=]r=]|=ir=][=]r=]r=]r=]r=]r=]r=]r=j| 

[| BRIGHT BITS and I 
I NEWSY NOTES 

|j!=ir=ir=i r=ii— n— ir=i r=ir=i r=ir=ir=i r=ir=lil 

Ed Schiller, general manager, and 
Louis K. Sidney, division manager of 
Loews, Incorporated, were among the vis- 
itors of the past week. 



The Missouri Theatre on December 21, 
22, 23 and 24, will turn over its re- 
ceipts to the St. Louis League for the 
Hard-of-Hearing. The theatre manage- 
ment donated the use of the house for 
the benefit. 



Out-of-town exhibitors seen along Pic- 
ture Row during the week include: S. 
E. Brady, Cape Girardeau; Mrs. I. W. 
Rodgers, Cairo, 111.; Tom Reed, Duquoin; 

(Continued on next page) 



Page Fourteen 



THE REEL JOURNAL 



Messrs. Charley Horsman and Jack Mar- 
tin, Chaffee, Mo.; Bill Tigeley, Belle- 
ville, 111., and Dr. C. A. Tutley, Farm- 
ington, Mo. 



Bob Cluster of Johnston City, 111., con- 
templates undergoing an operation. He 
has been complaining for some little 
time. 



Paul Haynes and Leslie B. Mace have 
resigned from the First National organ- 
ization. Haynes has joined Producers 
Distributing Corporation's local sales 
staff, while Mace has located perma- 
nently at Webb City. 



C. L. Hickman, formerly special rep- 
resentative for Arrow Pictures, has gone 
with Universal Pictures. 



Herbert J. Krause, manager here for 
Famous Players-Lasky Corporation, re- 
cently underwent an operation at St. 
Luke's Hospital. He is convalescent but 
must remain at the hospital several days 
longer. 



Harry Weiss, manager for First Na- 
tional Pictures, got stuck in the mud on 
one of the Missouri highways near Mex- 
ico, Mo., and was forced to abandon his 
machine and return to St. Louis by train 
over the week end. 



Mollie Enger has joined the local As- 
sociated Exhibitors organization. She 
will act as booker and stenographer. 



Ray Netemeier, booker for F. B. O., 
is out to win one of the big prizes of- 
fered by F. B. O. for the winners of the 
"Bookers' Contest," which opens Janu- 
ary 13 and closes February 13. All 
bookings will be thankfully received, 
Ray says. Say it with dates. 



Bill Tigeley, owner of the Washington 
Theatre, Belleville, has moved to that 
city from Benton, 111. 



Nicky Goldhammer, erstwhile assistant 
manager of Universal, St. Louis, is now 
assistant manager of Warner Bros., St. 
Louis exchange. 



Word has just been received of the 
sudden death of a son of H. S. Heartly 
of the Royal Theatre, Trenton, 111. 

UNIVERSAL SIGNS BIG STAFF OF 
DIRECTORS FOR 1926 

A staff of more than a dozen of Hol- 
lywood's best known directors have been 
signed by the Universal corporation to 
make the "White List" of 54 pictures 
for the 1926 program. 

Willia mSeiter, Svend Gade, Edward 
Sloman, King Baggot, Harry Pollard, 
Edward Sedgwick, Edward Laemmle, 
Herbert Blache, Lynn Reynolds, Clifford 
Smith, Albert Rogell, Arthur Rosson and 
James O. Spearing. 





ENTERPRISE 
Coyote Fangs, Jack Perrin. — A pretty 
good Western picture and pleased most 
of my patrons. — W. J. Arnett, Arnettie 
Theatre, Dwight, Kas. 

F. B. O. 

Cheap Kisses, Lillian Rich. — A good 
picture. Patrons pleased. — John Busch, 
Gem Theatre, Arlington, Kas. 

Thundering Hoofs, Fred Thomson. — 
Thomson scores again. An exceptionally 
good picture. Silver King is great. — 
John Busch, Gem Theatre, Arlington, 
Kas. 

Speed Wild, Lefty Flynn. — A very good 
action comedy drama. Flynn is very 
good. — John Busch, Gem Theatre, Arling- 
ton, Kas. 

Dinky Doodle Cartoons. — My patrons 
rave about these cartoons. They are 
very different novel entertainment. — 
John Busch, Gem Theatre, Arlington, 
Kas. 

On the Stroke of Three, Kenneth Har- 
lan and Mary Carr. — Cannot praise this 
too much. Went over good. 100 per 
cent entertainment. — John Busch, Gem 
Theatre, Arlington, Kas. 

FIRST NATIONAL 

For Sale, Corrine Griffith — an excel- 
lent picture. The kind that make them 
come back for more. C. C. Golden, Mis- 
souri, La Belle, Mo.. 

Abraham Lincoln. — Deserves its cham- 
pionship of 1925. Best attendance we 
have had this year.— Royal Theatre, 
Gardner, Kas. 

Halfway Girl, Doris Kenyon. — Excel- 
lent melodrama that pleased. Played to 
good business. Print and advertising O. 
K.— Geo. E. Planck, Sedalia Theatre, Se- 
dalia, Mo. 

Woman of the Jury, Good picture. — 
Print good. — W. A. Hawkins, Pollock, 
Mo. 

Circus Days, Jackie Coogan. — Six 
reels of entertainment that is different. 
Pleased 100 per cent. Print and adver- 
tising good. — A. F. Richardson, Almo 
Theatre, Collyer, Kas. 

Lost World. — A special of the first 
class. Has a tendency to advertise it- 
self after first showing, arouses curios- 
ity. Keeps up interest all the way 
throughout. Print very good. Adver- 
tising excellent. — H. P. McFadden, Reel 
Theatre, Natoma, Kas. 

Those Who Dance, Blanche Sweet. — 
A good small town picture. Good moral 
— good story — good acting. Print and 
advertising good. — W. F. Denney, Elec- 
tric Theatre, Lowry City, Mo. 

Classmates, Richard Barthelmess. — We 
thought it a fine picture and it seemed 
to please most of the patrons. Print 
and advertising good. — F. H. Ernest, 
Whiting Theatre, Whiting, Kas. 

FOX 
The Heart Buster, Tom Mix.— -One of 

the best western's we have run. Plenty 
of action; plenty of interest; plenty of 
good comedy. If your people like west- 
ern's don't pass this one up. — C. C. Gol- 
den, Missouri, La Belle, Mo. 



That French Lady, Shirley Mason. — 
Very clever picture. Good story, good 
action. Just a dandy good program pic- 
ture. C. C. Golden, Missouri, La Belle, 
Mo. 

PARAMOUNT 

Lawful Larceny. — Good program pic- 
ture. Everything fine but the title. — C. 
C. Golden, Missouri, La Belle, Mo. 

The Spanish Dancer. — A good 8-reel 
picture. Pleased my people. Good com- 
ments. — C. C. Golden, Missouri, La Belle, 
Mo. 

Peter Pan, Betty Bronson. — Excellent 
in every respect. Paramount should be 
congratulated on achieving such a won- 
derful, artistic and dramatic success as 
this production represents. — E. G. Sim- 
ons, Army Men's Christian Association, 
Ft. Leavenworth, Kas. 

PATHE 

The Freshman, Harold Lloyd. — One of 
the best Lloyd comedies ever released. 
— Stanley Chambers, Palace, Wichita, 
Kas. 

The Freshman, Harold Lloyd.— The 
best he has ever made and that in itself 
assures it a place on the pinnacle. — 
George Planck, Sedalia Theatre, Sedalia, 
Mo. 

WARNER BROS. 

Mystery of Lost Ranch. — A very good 
picture and print in good condition. Lin- 
coln University, Jefferson City, Mo. 

The Hick (comedy), Larry Semon. — 
Very good and print fine. — Lincoln Uni- 
versity, Jefferson City, Mo. 

The Little Minister, Alice Calhoun. — 
This one is surely a fine picture. Film 
in good shape. — H. L. Marrs, Bone, Pine- 
ville, Mo. 

The Beloved Brute, Victor McLaglen. 
— This one was very good and the print 
O. K. — Lincoln University, Jefferson 
City, Mo. 

Recompense, Monte Blue, Marie Pre- 
vost. — Had more favorable comments on 
this picture than any picture we've run 
for a year. The same applies to the 
box office view. I hate to see these stars 
separated. — H. L. Russing, Lyric, Fron- 
tenac, Kas. 

The Midnight Alarm, Alice Calhoun 
and Cullen Landis. — This surely was a 
fine picture and can recommend it to any 
exhibitor. — S. Marrs, Bone, Pineville, Mo. 



JANUARY is 

First National Month 




Let's Celebrate! 



December 19, 1925 



Page Fifteen 



Two cents per word 
payable in advance. 
IV o advertisements 
accepted for less 
than 50c. 



© THE CLEARING HOUSE «r 

mi.i.nr.i.i.n.i.i 

Buys 



IJ.IJJAIAIJ.IAI A IJJAUIAIAIJJAI.ij:MJJAIJ.IjJjJAI.I,l.l.l.l.l.l.l.LlJ.<J.I.».lxlxt.l.lJ.>.ILl.l.tj.lil.l.li aij.i.Lt.l.l..l.t.l.r.i..> 



Sells 



Second Hand Rqnipment, Seats, Projector*, 
Screens, Pianos, Organs, Theatres and Mis- 
cellaneous Articles, 



Rates for other spaces 
furnished on request. 
Write for detailed re- 
port of circulation 
coverage. 



3= 



EE 



MUSICAL INSTRUMENTS. 

We have them for any size show, and 
any type. Also used Fotoplayers and pipe 
organs, most any make. The house of 
Wurlitzer is back of anything we sell 
you. Investigate our Wurlitzer Hope- 
Jones Junior PIPE organs for smaller 
houses. 

WORLD'S LARGEST MUSIC HOUSE 

THE RUDOLPH WURLITZER CO., 
1114 McGEE ST., K. C, MO. Ha 7735 



Guaranteedi y+ HP., 1X0- volt, 60 cycle, 
single phase, used motors with pulley, at 
$7.50 each. Also brand new Yt HP., 110- 
volt, Westinghouse make at £13.75 each. 
Brand new 1 KAV Westinghouse, 32 Volt, 
115<> speed, light and power generators 
at $48.00 each. 28% cash, balance C. O. 
D. We have special prices on 32 volt 
motors. We repair and rewind electric 
motors and generators, etc.. Bargains on 
electric fans. Gcnernl Distributing Co., 
Security Stornge Bldg., Duluth, Minn. 
Ctf-10-3 

WASTED — Theatre and Traveling Motion 
Picture Outfit, Films and Extra Heads.— Na- 
tional Equipment Co., Jim West Michigan St., 
Duluth, Minn. P3T 1-2 

FOB SALE — Moving picture theatre in good 
county seat towu of about lion. 350 seats. 
good stage. Will sell equipment and rent 
building on long lease. Electric piano. Fur- 
nace heat, good brick building. Good going 
business for someone. Address Box M. O., 
care Beel Journal. P3T — 1-2 

A BABE BARGAIN. 
We have beautifully and completely re- 
built a Wurlitzer single tracker bar Style G, 
Motion Picture Orchestra, and guarantee it 
to look and wear in service as good as a 
new one. The first acceptance gets it at 
$850.00 f. o. b. Dallas. Can ship within 48 
hours. Price includes 6 Music Bolls. S"o 
trade-in considered. — D. L. Whittle Music Co.. 
Organ Dept., Dallas, Tex. C2T— 12-26 

EXrEET OPERATOR and Electrician with 
9 years' experience lu big houses; married; 
wants to locate at once. Address: Operator, 
Box 2S2, Mason City, Iowa. P3T, 12-26 



MOTION PICTURE SUPPLIES 

December Pre-Inventory Sale of 
Used Motion Picture Machines, Thea- 
tre Supplies, Frames, etc. 

Send for Bargain List. 

ERKER BROS. OPTICAL CO. 

008 Olive St. St. Louis, Mo. 

C5t — 12-18 



LOOKEE BOYS! 
Picture business for sale in Southeast Mis- 
souri town; large territory to draw from; 
nearest competition ten miles, and that house 
can be leased and form circuit. Other inter- 
ests take me away. Box F, care KEEL 
JOURNAL. P2T, 12-19 

FOR SALE — Rutter-Klst peanut and 
popcorn machine, electric, first-class con- 
dition, at sacrifice; part cash, balance 
monthly. S. G. Fry, Omaha, Texas. 

p3t 12-19 



FOR SALE 
One Style G. Wurlitzer One Mnn or- 
chestra for picture house. Cost 92,450. 
Taken on mortgage and $1,350, paid on 
same and balance due $1,100. First man 
that offers this can have it. Address A. 

M. Voorhees, Tower City, N. D P3t — 

12-19. 



BARGAINS — Machines, films, supplies, 
stereopticons — National Equipment Co.. 109 
West Michigan St., Duluth, Minn. P:)T--l-2 



AT LIBERTY — Good pianist-organist. Cue 
pictures. Vaudeville. Will go anywhere. 
Young man, married. Address Hinze. Hon 
South I3th St., St. Joseph, Mo. C2T— 12-26 

THEATRE CHAIRS wanted— Highest cash 
prices paid. C. G. Demel, 845 South state 
St., Chicago. PIT 1-9 



SITUATION WANTED Experienced com- 
bination theatre manager, pictures, road 
shows and vaudeville. Wants location. Will 
buy lease and equipment. Will consider per- 
centage proposition or partnership. Town 
must be 5,000 or better. Bank references. 
Address, stating all particulars, H. L. Law- 
rence, 616 West Locust St., Bloomington, 111. 

P3T— 1-2 



WURLITZER UNIT ORGAN. 

We oiler a Style 110, selling new at $7,000.00 
f. 0. b. Factory, for $5,500.00 f. o. b. Dallas. 
We guarantee this organ to be in every por- 
tion of it, as good as new. If interested 
write for further details. Can ship within 
one week after sale consummated. — D. L. 
Whittle Music Co., Organ Department, Dallas. 
Tex. C2T— 12-26 

MUSIC ROLLS EXCHANGED. 
We conduct an Exchange Department on 
Wurlitzer Music Rolls exclusively. That the 
utmost satisfaction in this service is being 
given is indicated by its regular patronage 
from ten different states. If you wish to se- 
cure the great advantage this Roll Exchange 
offers for yourself, the cost per roll being 
either T.">e or $1.00 and postage, write us for 
full details. — D. L. Whittle Music Co., Organ 
Department, Dallas. Tex. C3T— 1-2 




THEATRE FOR SALE— To settle estate, in 
Kansas Railroad town of 4,000 population. 
Address Box S. c-o Reel Journal. P3T — 12-26 



isas.City 

Engraving!? 
ColorplateCo 

8 "'and Walnut ■ Kansas Car 

Main4707 

Halftones Color Plates 
Zinc Etchings 

"on time 




Mailing Lists 

Will help you increase sales 

| Send for FREE catalog trivia* coupta 
and prices on thousands of classified 
Dames of your best prospective custom- 
ers—National. State a ndXocal-- Individ- 
uals, Professions, Business Concerns. 

~\(T/^ Guaranteed j 
, refund of 




B0LLER BROTHERS 



THEATRE ARCHITECTS 



114 W.it 10th St. 
Kanau City, Ma. 



340 Douglas Bldg. 
Lot Ang«le«, Calif. 




HOPE-JONES 

UNIT ORCHESTRA 

PIPE ORGANS 

Standard Equipment For 
Theatres De Luxe 

WE ALSO MAKE A JUNIOR 
MODEL AS LOW AS 



$5,500 



FOR SMALLER HOUSES 
Trade in Your Old Instrument 

Reasonable Terms 

THE 

RUDOLPH WURLITZER 

COMPANY 

1114 McGee Victor 9635 

KANSAS CITY, MO. 



Page Sixteen 




THE REEL JOURNAL 

11 



Standard Film Exchange 



113 WEST 18TH STREET 
KANSAS CITY, MO. 



Mr. Live Wire Buyer: 

Every now and then there comes along in this Industry one of those 
"freak" pictures that prove exceptional money makers. "Mickey" was 
one, "The Birth of a Nation" another, "The Lost City" serial another, 
and "Into the Net," a Pathe serial, another. 

We've got one for you now. It is "THE FLAME FIGHTER," a Rob- 
ert Dillon serial production that will star Herbert Rawlinson. 

Here is a serial with a big feature star — a box office title, made by 
the master serial writer and with a half dozen tie-ups that will put it 
over big. Ten snappy episodes: 



1. 


Smoke Eaters 


2. 


Scarlet Patrol 


3. 


Silent Alarm 


4. 


Blazing Paths 


5. 


Scalding Seas 


6. 


Death's Battalion 


7. 


Daring Deeds 


8. 


Danger Ahead 


9. 


Desperate Chances 


10. 


Heroic Hearts 



Don't let your competitors beat you to this one — It's one of those 
winners that you cannot afford to overlook! 



Yours for Big Profits, 



FJW:GE 



STANDARD FILM EXCHANGE 

(Signed) F. J. Warren, 

General Manager. 



11 
11 



m 



i 



HOLIDAY 



NUMBER 



QT&e cfilm ^rade *Vaper of the Soutlmfostj 



Merry 
Christmas 



is the biggest thing we have to 
say to the hundreds of our 
exhibitor friends in the Middle 
West— 

And for the new season, we'll 
wish you a Happy and Prosper- 
ous New Year by reminding you 
that January is 

LAUGH MONTH 



t^ 5 " 33 © 



Pathe Exchange, Inc. 



Kansas City — 111 W. 17th St. 
J. A. Epperson. Mgr. 



St. Louis — 331C Olive St. 
James A. Harris, Mgr. 



WSte? 



Bol. XI 
No. 3 



/A 



December 26, 1925. 

I 'ublished Every Saturday by 

KEEL JOURNAL PUB. CO. 

Manufacturers' Exchange 



$2.00 I,/ 
a Year 1 1 



Pag* Two 



THE REEL JOURNAL 



This One's About Money, Gentlemen* 



And when you play it, you'll talk about money, too! 



Edwin 
Carewe 



presents 



— gets a million dollars in cash — 
owns a million in looks — always 
was a billionaire in nerve — falls 
in love with a fellow worth a 

dime ! 




Public Interest 

created in run- 
ning the story in 
serial form in the 
Kansas City Star. 



JACK 
MULHALL 



^A Titat notional Pldtxrt 



Hop into the First National Bandwagon, boys — You'll find a Jolly Bunch of Showmen 

FIRST NATIONAL PICTURES, Inc. 



ST. LOUIS 
3319 Locust 



KANSAS CITT 
1712 Wyandotte 



* 
December 26, 1925 Pag* Thrm, 



|iiiiiiiniiiiiii| HE Kansas City and 
| jP I St. Louis Exchanges 

liiiiiiiiiiiiiil of Producers Dis- 
tributing Corporation 
Extend Heartiest Wishes 

Cor a 

jHerrp €ftrtetma£ 

anba 
l^appv i^eto gear 




yv > .1 




Here's Another 
Box Office WOW! 

MADAM BEHAVE" comes from 
a money family - the Al Christie 
Comedy Specials- whose reputation 
for luring the dollar from the pocket 
of the patron to the cash register 
of the exhibitor is established by 
the marvelous records of "Charley's 
Aunt" and "Seven Days." 

Made for Entertainment Pur- 
poses Only — that's "Madam Be- 
have." Built around a sensationally 
successful French farce, and with 
two of the greatest stars of the day 
in the leading roles — Julian Eltinge 
and Ann Pennington — directed by 
Scott Sidney who was responsible 
for "Charley's Aunt" and carrying 
all the Christie sure-fire comedy 
gags, "Madam Behave" has all the 
elements of a Riot. 

Julian Eltinge and Ann Pennington 
are two of the greatest box office assets 
on screen or stage today. 

Miss Pennington is an outstanding 
star of Ziegfeld's Follies — and she's just 
as magnetic on the screen. 

Julian Eltinge is the Greatest Woman 
Impersonator Ever Known to the Stage 
or Screen. Last year he toured the coun- 
try from coast to coast, making personal 
appearances in first run houses. 

In Twenty-five Out Of Thirty-two 
Theatres, Eltinge Broke The House Rec- 
ord For Business With His Engagement ! 

Here is proved box-office drawing power. 

Cash in on this Special I 





JULIAN ELTINGE as 

cMadam Behave" 



CAl 
CHRISTIE 

comes through 
with another 
laugh riot 






-• i 





with 

JULIAN ELTINGE & 
ANN PENNINGTON 

LIONEL BELMORE- DAVID JAMES 
TOM WILSON - EVELYN FRANCISCO 
JACK DUFFY- STANHOPE WHEATCROFT 

Directed by 
SCOTT SIDNEY 



^ 



Shes a cou «in td 
J XharieySAunt 




Adapted by 
F.M c Grew Willis 
from the French 

farce by 
Jean Arlette- 



W 




ANN PENNINGTON 



Foreign Distributors 

Producers International Corporation 

230 West 46th Street 

New York. Tf. Y. 



RELEASED BY 



PRODUCERS DISTRIBUTING CORPORATION 

F. C. MUNROE, Presidenl RAYMOND PAWLEY, Vice-Piesidem and Treasurer. JOHN C. FUNN, Vice-President and General Manager 

Member Motion Picture Producers & Distributors of America, Inc. Will H. Hays, President. 



<"* ' Mnpo "I l->nir»ltf*Vg 



lYTTTl 



Page Six 



THE REEL JOURNAL 



' I A HE Kansas City Exchange of 
■*■ Fox Film Corp. Extends Best 
Wishes forTa 

MERRY CHRISTMAS and 
HAPPY NEW YEAR 

M. A. LEVY, Manager 

W. J. KUBITZKI, Asst. Mgr. 

M. A. TANNER, Booker 

Salesmen : 
Stanley J. Mayer E. P. O'Neill Ben Taylor H. H. Murdock Arthur H. Levy 



BETTER EQUIPMENT MAKES BETTER BUSINESS 



(2i T the close of this, the most successful year in the history of its 
fc\ business, the Yale Theatre Supply Company expresses its hearty 
appreciation of the patronage, the good will and the splendid co- 
operation of our patrons and friends in and around the "Heart 
of America." 

We wish you, all of you — 

A HAPPY CHRISTMAS 

and 
THE MOST PROSPEROUS NEW YEAR 
YOU HAVE EVER HAD. 

C. D. STRUBLE, Pra*. 
J. H. TOLER, Sales Mgr. 

YALE THEATRE SUPPLY CO. 

KANSAS CITY, MO. 



SIMPLEX PROJECTORS 



PEERLESS REFLECTOR ARCS 



as 






December 26, 1925 Page Seven 



24 - First Run Golden Arrow Pictures - 24 
Every One A Box Office Winner 

SEEING IS BELIEVING— 

Arrange for a Screening at Any Time Don't Pass Up a Sure Money-Maker 

1 essie 

From the Saturday Evening Post story by Sewell Ford. Directed by Dallas M. 

Fitzgerald. 
With May McAvoy, Bobby Agnew, Myrtle Stedman and Lee Moran. 



"The Primrose Path" 

Story by E. Lanning Masters. Directed by Harry O. Hoyt. 

With Clara Bow, Wallace MacDonald, Stuart Holmes and Tom Santschi. 

"Children of the Whirlwind" 

From Leroy Scott's International Magazine story. Directed by Whitman Bennett. 
With Lionel Barrymore, Johnnie Walker, Margaret De La Motte. 

"The Substitute Wife" 

Story by Katherine Smith. Directed by Wilfred Noy. 
With Jane Novak, Niles Welch, Gordon Standing. 

"The Unnamed Woman" 

Story by Charles E. Blaney. Directed by Harry 0. Hoyt. 

With Katherine MacDonald, Herbert Rawlinson, Wanda Hawley. 

"Scandal Street" 

Cosmopolitan Magazine story by Frank R. Adams. Directed by Whitman Bennett. 
With Madge Kennedy and Niles Welch. 

"Wandering Fires" 

By Warner Fabian, Author of "Flaming Youth." Directed by Maurice Campbell. 
With Constance Bennett, George Hackathonie, Wallace McDonald, Henrietta Cross- 
man. 

"Share and Share Alike" 

Novel by Reginald Kauffman. Directed by Whitman Bennett. 
With Jane Novak and James Rennie. 



'My Lady of Whims 



» 



Story by Edgar Franklin. Directed by Dallas M. Fitzgerald. 
With Clara Bow, Donald Keith and Lee Moran. 



'The Silken Lady 



» 



Written and directed by Edgar Lewis. 

With Gladys Hulette, Mahlon Hamilton and Wm. ConklLn. 



■14 MORE TO COME- 



'T ESSIE," Acclaimed a Great Entertain-' 
ment By An Enthusiastic Audience at the 
Liberty Theatre on the night of December 
,15th. 



Distributed | INDEPENDENT FILM CORP., ^ PROGRESS PICTURES CORP., 

By ( 115 West 17th St., Kansas City, Mo. ^^ 3405 Olive St., St. Louis, Mo. 



V WE VE KEPT OUR. 
PROMISE- ~ 
HAVE YOU 

P- 18 6 RE AT 

COLUMBIA PICTURES 4 

{ IS WHAT WE PROMISED a 



wmm 






m 



v 



YOU SHOULD HAVE A DATE SET 
EVERY ONE •/THEM^jj 



%e DANGER SIGNAL 




SPEED MAD 










'S.O.S. PERILS OF THE SEA 

•JUIH ■>'■ 



■i ■■-'■- 



/v y* 



r 



FIGHTING yoUTHV 



X 



wr 









The 






*& 1 : 



-*-*vi 






» «- 



// 



f£pS)\ 



es 



o^ 



£7> 



fPy 



N < 



O 



O^ 



MND50NE BMTr 



We urge every Exhibitor to look at Columbia Pictures because we 
r they are produced right — the rentals are right — and the profits 
make from them will be right. The 18 Columbia's are complete 
and we are proud of every one of them and so will you be when 
r e run them — you can book them from the 

INDEPENDENT FILM CORPORATION, Kansas City, and 
COLUMBIA PICTURES CORPORATION, St. Louis 






'Mkwx/mniKr 

PROM' 



Page Ten 



THE REEL JOURNAL 



PUBLISHED EVERY 
SATURDAY AT 

MANUFACTURERS 
EXCHANGE 
BUILDING 

KANSAS CITY, MO. 
Telephone 
Victor 3015 


THE 

REEL 
JOURNAL 

BEN SHLYEN 
Publisher and Editor 


Associate Editor 
C. C. TUCKER 


SAINT LOUIS 

Representative 

DAVID F. BARRETT 

3748 Meramec St. 








A Sincere Wish 

that you may — 

LAUGH MORE, 

WORK MORE, 

ACHIEVE MORE 

and 

COMPLAIN LESS 

and that 1926 may be 

A Prosperous New Year 



REGARDLESS of mergers, monopolies, 
blue laws, pessimists, alarmists, and 
moralists, this great industry has 
made strides in 1925 unequaled by any 
other branch of commerce. Buffeted, be- 
rated, scandalized and rebuked — it MOVES 
ON, and derives its mighty solace in the 
appreciation it has claimed in the hearts 
of its millions of followers throughout the 
world. Be he Jew, Gentile, Pagan or 
Greek — who is he who has not found con- 
tentment and diversion from the sordid 
things of the world from within the por- 
tals of these beckoning havens of happi- 
ness—the MOTION PICTURE THEA- 
TRES! 



THE REEL JOURNAL conveys to 
all its friends in the motion picture in- 
dustry every good wish for the coming 
New Year. 





December 26, 1925 



Pag* Etecen 



P. D. C. in the Globe 

For K. C. First Run 

Big Deal Closed This Week— Changes 
Policy of Downtown House. 



MIDWEST LEADS NATION IN THEATRE BUILDING IN 1925 
AT COST OF $11,465,000, A 100% GAIN. 



Much interest was centered on the clos- 
ing of the deal this week by Producers 
Distributing Corporation in which the 
Globe Theatre, the only independent 
downtown house, becomes the first run 
outlet for P. D. C. here. William and 
N. J. Flynn, owners, declared that they 
would feature the coming- P. D. C. attrac- 
tions in a big-time way, changing the 
policy of the houses to admit of pre- 
miere motion picture presentation. 

Included in the program from Produc- 
ers which will go into the Globe are the 
pictures from Cecil B. DeMille, Al Chris- 
tie, Metropolitan Pictures Corporation, 
Marshal Neilan, Renaud Hoffman and A. 
H. Sebastian. 

The contract, which stipulated a large 
appropriation for advertising, is said to 
involve a very high rental consideration. 

First National, Famous Players, War- 
ner Bros., Universal and Producers Dis- 
tributing Corporation now own or control 
downtown first run outlets here, which 
makes the downtown situation completely 
closed except for occasional playing time. 
Metro-Goldwyn-Mayer has just recently 
announced that it will build a magnifi- 
cent first run at Thirteenth ami Main 
Streets here. 

Some of the big P. D. C. pictures which 
will go into the Globe shortly under the 
new policy are "Steel Preferred," "The 
Road to Yesterday," "The Volga Boat- 
man," "Madam Behave," "The "Wedding 
Song," "Red Dice," "Hell's Highroad," 
"The Million Dollar Handicap," and the 
screen version of the stage play, "Si- 
lence," according to C. A. Schultz, Kan- 
sas City manager for P. D. C. 

William and N. J. Flynn are widely 
known in the film industry here, being 
the original First National franchise 
holders in Kansas City. In recent years, 
they operated the Twelfth Street Thea- 
tre, and since taking over the Globe, 
have enjoyed a remarkable success. 



Five First National 

Pictures in January 

To start the new year right and to 
give exhibitors exceptionally strong re- 
leases for First National Month, Richard 
A. Rowland, general manager of First 
National ( announces a completed sched- 
ule for the five weeks of January that 
affoords a variety of pictures of extra- 
ordinary box office appeal. 

A recent change of national release 
dates place the pictures in the followin 
order: "Bluebeard's Seven Wives," Jan- 
uary 3rd; "Memory Lane," January 10th; 
"Just Suppose," January 17th; "Too 
Much Money," January 24th; "The Far 
Cry," January 31st. 



ALEX. PANTAGES HERE 

"I like the west; it's my home," said 
Alexander Pantages, who stopped off to 
spend a day in Kansas City Tuesday, he 
being enroute to his home in Los 
Angeles. 

Mr. Pantages spent most of the day 
inspecting his Kansas City house, which 
he had not seen since it opened about 
four years ago. 



Rapid movement characterizes the de- 
velopments in theatre construction, ac- 
cording to facts and figures presented 
by the Film Daily in an article based 
upon data supplied by the "Engineering 
News-Record." The figures for the year 
now drawing to a close show that 1024 
has been otustripped by 100 per cent dur- 
ing the current year. 

"Authentic figures on building pro- 
jects for the past three years follow: 

No. of 
Year Contracts Theatres 

1925 (11 months) $55,542,355 119 

1924 27,701,398 69 

1923 18,085,568 54 

"One hundred and nineteen theatres 

costing $150,000 and more became an 
actuality so far this year. 

"The statistics show that the Middle 
Western tier of states leads the country 
in the number of new theatres and money 
involved. Twenty houses costing $11,- 
465,000 represent that section of the 
country. The Far West is second in geo- 
graphical order with 35 houses costing 
•SI 1.240,800. The South is third with six 
houses involving $10,210,000, and the 
Middle Atlantic group fourth with 23 
houses involving $9,650,250. 

"Computing on the basis of monthly 
averages, total construction for 1925 will 
be $60,591,660. 

The average cost per theatre for three 
years past follows: 

1925 $ 446,742 

1924 2,308,449 

1923 334.91S 

The totals by geographical divisions, 
follow: 

1925— (Eleven Months.) 
District Total 

New England (24) $ 5,525,000 

Middle Atlantic (23) 9,650,250 

Southern (6) 10,310 000 

Middle West (20) 11,465,000 

Westof Mississippi (1) 7,451,305 

Far West (35) 11,240,800 



Grand Total (119 Theatres )....$55,542,355 



"CHARLOTTE" STILL DRAWS 

_ The Mainstreet and Globe theatres, 
Kansas City, continue to reap a harvest 
of publicity and box-office stimulation 
from Charleston dance exhibitions in 
which the public furnishes the contes- 
tants. 



HERE'S A GOOD WARNING 

"Watch your fire insurance and 
read your contract," is the word be- 
ing passed throughout Western Mis- 
souri and Kansas by the M. P. T. O. 
Kansas-Missouri as a result of the 
fire in the Elite theatre, Humbolt, 
Kas., the other day. 

After having paid for his insurance 
steadily, Oscar Reinhart, owner of the 
theatre, today is unable to recover 
one cent on his home, which virtual- 
ly was destroyed. In Mr. Reinhart's 
contract, which was with the Newark 
Fire Insurance Company of Newark, 
N. J., there was no clause to cover 
the fire which started in the projec- 
tion booth or the damage done to the 
film. He did not know this until he 
actually needed it. 



Bill to Curb Adm. 

Tax Fails in House 



New York. — Failure of a last minute 
effort made in the House ways and 
means committee by Representatives 
Bacharach and Mills to have the exemp- 
tion from admission taxes increased to 
$1 indicates that there is little probabil- 
ity of any change being mode in the 
present wording of that provision of the 
new revenue bill, other than the incor- 
poration of an exemption from all ad- 
mission taxes for legitimate theatres. 

This was the third attempt made by 
these two members to obtain relief. 



LOEW THROUGH KANSAS CITY 
WITH "BEN HUR" PRINT. 



Marcus Loevv, head of Metro-Gold- 
wyn-Mayer, stopped off in Kansas City 
for a few minutes Monday night en- 
route to New York. He had with him 
the first print of "Ben Hur," his com- 
pany's big special production, which is 
to open in New York at George M. 
Cohan's Theatre this week at a top ad- 
mission price of $11, according to C. E. 
Gregory, local manager. 

H. M. Woolf and M. B. Shanberg, who 
are associated with Loew in the project 
of building the $3,000,000 Midland The- 
atre here, met him at the station. 



HAYES LEAVES GRAND. MOBERLY, 

TO GO WITH DICKINSON 

HOUSE. 



Earl Hayes, who has been associated 
with Jack Truitt at Moberly, Mo., in the 
management of the Grand Theatre, has 
severed his connection there to assume 
the management of the Marshall Thea- 
tre, Manhattan, Kas., one of the Dickin- 
son houses, he has written The Reel 
Journal. 

Hayes has been responsible for achiev- 
ing a remarkable spirit of good will on 
the part of the people of Moberly to- 
ward the Grand Theatre. "Moberly now 
looks upon the Grand standard of enter- 
tainment with a real spirit of civic 
pride," he declared. "That is the real 
mission of the showman," be believes. 

"I am in love with Moberly, and I sin- 
cerely regret leaving," was his parting 
message. 



"The Flaming Frontier" 

Universal Western Epic 



Universal has announced that it has 
changed the title of its big Western epic, 
which was to have been titled, "The 
Pony Express," to "The Flaming Fron- 
tier." 

The focal point of this historical ve- 
hicle is around the death of General Cus- 
ter in his famous last fight with the In- 
dians. The role is enacted by Hoot Gib- 
son. 

The picture, which is hailed by Uni- 
versal as one of its greatest, presents 
a thrilling narrative of the early life and 
adventures of the West. Edward Sedg- 
wick directed. 



Page Twelve 



THE REEL JOURNAL 



Universal Announces " AreTheatres Becoming 'Chain Stores'?' 

"Golden Rule" List 

"Yes," Says the Wall Street Journal, and Adds, "It's a 
Profitable Game, Too." 



Thirty Jewell Pictures Listed in 1926-27 
Program. 



New York.— Universal's 1926-27 prod- 
uct will be known as "The Golden Rule 
List," it was announced last week at the 
Universal Home Office. This list, which 
will follow the Second White List, and 
will be scheduled for release beginning 
in August, 1926, will include thirty Jewel 
productions. Some of these already are 
in production. 

The Golden Rule List takes its keynote 
from the Will H. Hays speech delivered 
before the Ohio M. P. T. 0., in conven- 
tion at Columbus this week, in which 
Hays pleaded for better feeling and co- 
operation between producers and exhibi- 
tors. 

The past two seasons' Universal pic- 
tures have been known as "The White 
List," and the Second White List. The 
Golden Rule List follows out this idea 
and enlarges upon it. 

The Golden Rule List will include Uni- 
versal-Jewel pictures made with such 
stars as Reginald Denny, Laura La 
Plante, Virginia Valli, House Peters, Pat 
O'Malley, Louise Dresser, Hoot Gibson, 
Mary Philbin, Norman Kerry, Jean Her- 
sholt and others. They will be directed 
by such well known directors as Harry 
Pollard, Svend Gade, Edward Laemmle, 
King Baggot, Edward Sedgwick, William 
Seiter, Lynn Reynolds and others. 

The entire list, although tentatively 
chosen, is not definitely set and no com- 
plete announcement will be made at this 
time, but the following pictures are sure 
to be included: "The Love Thrill," by 
Byron Morgan, as a Denny Jewel; "Poker 
Faces," as a Harry Pollard production, 
with Edward Everett Horton; "The Trail 
of the Tiger," by Courtney Ryley Cooper, 
all star picture directed by Sedgwick; 
"Blister Jones," by John Tainter Foote, 
all star, directed by King Baggot, prob- 
ably with Pat O'Malley featured; "The 
Big Gun," by Richard Barry, directed by 
Edward Sedgwick; "This Way Out," by 
Frederick Isham; "Cap Fallon," by John 
Moroso; "The Whole Town's Talking," by 
Anita Loos and John Emerson; "Too 
Many Cooks," a play by Frank Craven, 
for Reginald Denny; "The Yukon Trail," 
by William McLeod Raine, with House 
Peters; "The Quest of Joan," by James 
Oliver Curwood, with House Peters, di- 
rected by Lynn Reynolds; Laura La 
Plante in "Brides Will Be Brides," by 
Lucille Van Slyke; the same star in "A 
Savage in Silks," by Winifred Eatron 
Reeve; Hoot Gibson in "Cow Jerry," by 
Arthur Stringer, directed by Lynn Rey- 
nolds; Mary Philbin in "The Rosary," by 
Florence Barclay, directed by Svend 
Gade; and Jean Hersholt in "The Old 
Soak," by Don Marquis. 




Distributed by 
Independent Film Corp., K. C, Mo. 



m 



A IE the Motion Picture Theatres of 
America becoming a system of 
highly competitive "chain store 
propositions" and turning the show 
hous into a business of merchandising 
entertainment volume ? 

That is exactly what the Wall Street 
Journal, one of the most influential fi- 
nancial publications in the country, 
thinks about the matter. And it is a 
highly profitable business too, The Jour- 
nal adds. 

Just to prove its contentions, this pub- 
lication recently quoted the following in- 
teresting figures in an article on the 
subject, printed in a recent issue: 

"Economic factors which have contrib- 
uted to the great prosperity of the five- 
and-ten cent, grocery and tobacco store 
chains obtain in the motion picture indus- 
try . 

"Demand for pictures and theatres has 
been insistent. New houses have sprung 
up throughout the country, until it is 
estimated there are now more than 20,- 
000 theatres in the United States, with 
a seating capacity of 5,000,0000. These 
theatres have a weekly attendance of 
about 55,000 000, with annual box office 
receipts of $700 000,000. It is figured 
that about $1,500,000,000 is invested in 
the motion picture industry in this coun- 
try. 

"Current year is expected to be by far 
the best the motion picture theatre 
chains have enjoyed. Three leading 
chains which have so far made reports 
during 1925, have shown considerable in- 
creased profits. Loew's Inc., owning out- 
right 33 theatres and an interest in a 
total of 105 theatres, for the fiscal year 
ended August 31, last, had net, after all 
charges and taxes, of $4,708,631, equal 
to $4.43 a share on the 1,060,780 no par 
shares outstanding. This compared with 
net of $2,949,052 or $2.78 a share in the 
previous year. While part of the gain 
was from increased returns from Gold- 
wyn Pictures Corp. purchased about a 
year ago, most of the increase was from 
Metro, the producing subsidiary, and in- 
creased theatre revenues. Loew's is ex- 
panding rapidly." 

At another point, this appears: 
"Famous Players-Lasky Corp., with 
controlling interest in 368 theatres, oc- 
cupies an important position in the chain 
theatre industry. 

"For the first eight months of the cur- 
rent year business of Famous was up to 
28% over the same period of last year. 
Net for the first six months was $2,051,- 
532, equal to $7.04 a share on the 243,- 
431 common shares, against $1,350,801, 
or $4.32 a share, in the same period in 
1924. 

"Orpheum Circuit for the six months 
ended June 30, last, showed net of $1,- 
091,368, equal after preferred dividends 
to $1.52 a share on outstanding 549,170 
shares of common, compared with net of 
$870,882, or $1.10 a share in the samf. 
period of 1924. 

"Other chains such as Stanley Co., 



Balaban & Katz, Olympia Theatres, West 
Coast Theatres, and Saenger Theatres 
are all having exceptionally good years." 



Warner Bros. Offer 

For January Release 



Warner Bros, have set four pictures 
for release in January, according to 
Louis Reichert, Kansas City manager. 
Heading the list for the year is the eag- 
erly-waited John Barrymore special "The 
Sea Beast," whose official release is to 
be January 9th.. 

"The Sea Beast" is an adaption of 
Herman Melville's thrilling sea story, 
"Moby Dick" with the scenario by Bess 
Meredyth. Millard Webb directed. Play- 
ing opposite the star is the Warner Bros. 
"find" Dolores Costello.. 

"The Fighting Edge," from William 
McLeod Raine's novel of the same name, 
is to be released January 16th. Kenneth 
Harlan and Patsy Ruth Miller are 
starred. 

January 23rd is to see the release of 
the Marie Prevost-Matt Moore staaring 
vehicle, "His Jazz Bride," from Beatrice 
Burton's novel, "The Flapper Wife." 

"The Golden Cocoon," which had a pre- 
release run at Warners Theatre, New 
York, last week, has its official release 
January 30th. Huntly Gordon and Hel- 
ene Chadwick are featured. 



A TIE-UP WITH SANTA 



Pathe has tied up with the Kansas 
City Star in a Santa Claus feature and 
parade being staged by the Star. Mo- 
tion pictures of an opening parade and 
other details will be given national cir- 
culation. 



"Happy" Franks, formerly with the 
Kansas City branch of the Junior Or- 
pheum Booking Offices, is the new man- 
ager of the Tenth Street Theatre, 
Kansas City, Kas. 



% 



Qjmm 




tyriendlyltand 



December 26, 1925 



Page Thirteen 



Blotcky Names Premiers 

of New F. P.-L. Films 

Ben Blotcky, Kansas City manager for 
Paramount, announced this week pre- 
miere Kansas City engagements on three 
of his company's new product. 

"The Wanderer," the big special pro- 
duction from Raoul Walsh, goes into the 
Royal in an indefinite run January 16. 
Ernest Torrence, William Collier and 
Greta Nissen are seen in the cast. 

Although the week before Christmas 
is noted for being one of the poorest 
weeks in the show business, Richard Dix, 
in "Woman Handled," made it better 
than an average week at the Royal this 
week, Blotcky declared. 

Paramount's big Christmas picture, "A 
Kiss for Cinderella," with Betty Bronson, 
goes into the Newman the week start- 
ing December 27, he said. 



WARNER BROS. IN TIE-UP WITH 
PUBLISHERS ON NEW PLAYS. 

Warner Bros, have effected an exploi- 
tation tie-up with the Jacobson-Hodg- 
kinson Corporation, publishers, of 1440 
Broadway, New York, whereby the latter 
is to publish novelization of several of 
the Warner pictures. 

The first to appear will be "Other 
Women's Husbands," from a story by E. 
T. Lowe, Jr. This oicture is now in pro- 
duction, with Erie Kenton directing, and 
Monte Blue, Marie Prevost, Huntly Gor- 
don, Phyllis Haver and Marjorie Gay in 
the cast. 

The novelizations will appear in the 
"Popular Plays and Screen Library" se- 
ries, a collection of paper-bound books. 



THREE HELD IN HOLDUP . OF 
ROYAL THEATRE, ATCHISON. 

Two women and a man have been ap- 
prehended and are alleged to have con- 
fessed the hold-up of the Royal Theatre 
at Atchison, Kansas, a Universal house, 
on Thanksgiving night. They are Jos- 
eph Hatchell and wife, 29 and 21, re- 
spectively, and Mrs. Lucy Williams, 32, 
Mrs. Hatchell's aunt. The trio have 
been held on $5,000 bond each. They 
failed to loot the theatre because the op- 
erators could not unlock the safe. 



THE LOCAL EQUIPMENT FIRM 

CALLED THE SHOWMAN'S 

DOCTOR. 

The local supply dealer is the ex- 
hibitor's equipment doctor, and not 
merely a jobbing agent, was the state- 
ment of a Kansas City equipment man 
this week, referring to the common 
lack of appreciation of the service of 
the local firms. 

"For instance," he pointed out, 
"many exhibitors seem to think you 
have to cut your prices to cost, or they 
will buy equipment from foreign con- 
cerns. But they don't stop to think 
that the first time their equipment 
needs service, they'll call you up in a 
hurry and expect you to come out in 
an airplane." 

"It's a condition that should cause 
the sincere reflection of the fair- 
minded exhibitor. Surely, he must ex- 
pect fair play, what about giving it?" 

"And if any exhibitors are consid- 
ering New Year's resolutions, I would 
suggest that they reflect upon this 
situation," he concluded. 



HOW A LIVE WIRE SHOWMAN 

BALLYHOOS A TOWN WITH 

WASTEPAPER CANS! 

THIS is the story of how a live-wire 
theatre manager got the good will 
of a town, made his box office sing 
a song of six pence, and did it with 
wastepaper cans! Hearken to that, you 
high-powered exploiteers! 
Here's how. 

C. L. McVey, owner of the Dreamland 
Theatre, Herington, Kas., believes there 
is always a less expensive and more ef- 
fective way of doing anything, and get- 
ting the most out of it. 

Not long ago he went to the city coun- 
cil of his city and offered to provide the 
city with large wastepaper receptacles 
on the streets, providing he would be 
permitted to use three sides of the cans 
for advertising purposes. The council 
passed an ordinance authorizing Mr. Mc- 
Vey to place the cans on the streets. The 
cans, which cost $20 each, were made to 
be an exact fit for one sheets. Four of 
them were purchased by Mr. McVey — 
a total advertising expense of $80 — and 
placed in front of the post office, the 
principal bank and choice vantage points. 
On the lids of the cans was painted: 
"Keep the city clean." 

So tightly did Mr. McVey "sew up" 
the town by winning the good will of 
the public and city officials in the town 
of 4,000 people, that four managers of 
a rival theatre "came and went" within 
ten months, then the theatre, as a last 
stand, was leased to Mr. McVey. 

But obtaining a "corner" on advertis- 
ing by wastepaper cans is not the only 
effective means this live wire showman 
has of packing patrons into his theatres. 
Each month a monthly calendar of the 
two theatres is printed, showing all fea- 
tures, comedies and other details of the 
program for the month and mailed to a 
circulation which takes in nine surround- 
ing towns and all of the rural territory. 
On top of the Dreamland Theatre is a 
roof garden, used during the summer. If 
it should rain, convenient arrangements 
are made whereby the patrons descend 
into the theatre for the remainder of the 
show. Both theatres are equipped with 
powerful Hope-Jones pipe organs and no 
comfort is denied patrons. A large stage 
for novelties, a ladies' rest room that 
would rival a theatre in a town of ten 
times the size of Herington and a wind- 
mill fan cooling system on the roof gar- 
dent are among the features of the 
Dreamland. 

Admission prices range from 10, 25, 
30 at the Eagle, to 10, 25, 35 at the 
Dreamland. In Mrs. McVey, Mr. McVey 
contends he has an assistant manager 
who is more adept at handling the busi- 
ness than he is. Although more than 
4,000 copies of the calendar are distrib- 
uted over an 18-mile radius each month, 
Mr. McVey also uses newspaper space in 
two local weeklies. 



PRESENTATION ACTS IN 
K. C. THEATRES 

Newman Theatre 

Bruce Fowler, managing director, built 
up a holiday program that was filled 
with Christmas items. The overture, 
played by the Newman Symphonic Or- 
chestra, Mirskey directing, was "Stille 
Nacht, Heilige Nacht," a mixed quar- 
tette accompanying. Then came the 
newsreel. 

Earl Thursten at the Wurlitzer added 
to the merriment with a special holiday 
version of "Smile a Little Bit." Then 
Lee Evans and His Happy Melody Boys 
appeared in "Christmas Joys." 



Royal Theatre 

Louis Forbstein and his Royal Synco- 
pators, fourteen musicians who are cap- 
able of anything in the entertainment 
line, brought down house after house re- 
cently with another lively selection of 
jazz and other music of the lighter vari- 
ety. "The Merry Widow Waltz," fea- 
tured as a forerunner to the feature pic- 
ture, made a decided hit with patrons. 

"LURE OF THE WILD" FROM IN- 
DEPENDENT IN JANUARY. 

Charles Bessenbacher, manager of the 
Independent Film Corporation, an- 
nounced this week the release by his 
company in January of a special picture, 
"Lure of the Wild," starring Napeleon, 
the famous dog performer, formerly 
known as "Lightning." The producers 
are claiming of Lightning that he is the 
only dog who has performed the feat of 
leaping from one plane to another in 
mid-air. 



BYERLE POINTS TO BIG SPE- 
CIAL ON F. N. 192S PROGRAM 

"Within a very few days the year 
of 1925 will have passed, and I wish 
to take this opportunity to thank the 
Exhibitor readers of "the Reel Jour- 
nal" for their splendid co-operation 
during this year. 

"We are continually striving to give 
the exhibitors perfect service and the 
best product that money and brains 
can produce. I am certain that every 
exhibitor, who has used First Na- 
tional Pictures during 1925, realizes 
that we have given him wonderful 
product, and we have every reason 
to believe that the product we will 
release during 1926 will be even finer. 

"First National has two large Spe- 
cials now in production which will be 
available for the exhibitors in the 
early fall, namely "The Viennese 
Medley" and "Men of Steel." In 
April we will release the first Harry 
Langdon comedy. 

"It is First National's intent to 
make the year of 1926 a very profit- 
able one for you by having available 
for your use more productions that 
will make money than at anytime in 
the past." 




Page Fourteen 



THE REEL JOURNAL 



CHANCE 



TMjm 



[ovinbAlond 
Movie Rows 



The Kansas City office of P. D. C. 
held a screening Sunday of three of its 
coming big pictures. They were "Three 
Faces East," with Jetta Goudal and 
Olive Brook; "Steel Preferred," starring 
Vera Reynolds and Wm. Boyd, and 
"Made for Love," featuring Leatrice 

Joy. 

* * * 

C. A. Schultz, Kansas City manager 
for P. D. C, is spending the holidays 
with relatives in Minnesota. 

* * * 

C. W. Allen, assistant manager for P. 
D. C. here, struck out a few days of his 
Christmas vacation time this week to 
make a circuit of towns in Northern 

Kansas and Missouri. 

* # * 

"Red" Jones, representative for Edu- 
cational, was in town for the holidays, 
introducing himself to his old friends. 
You see, "Red" has been out in the 
territory for ten solid weeks. How's 
that for the endurance record ? 

* « * 

Kansas City exchange managers were 
complaining this week over the increas- 
ing number of damaged prints. Opera- 
tors are getting more careless, the film 
men say, and something must be done 
to minimize this abuse. 

* * * 

Lucy and Wilkinson are building a 
new thbeatre at Heisington, Kas. It will 

be opened shortly after the new year. 

* * * 

S. D. Huyter, formerly of the High- 
land Theatre here, is building a new 
house at Kiowa, Kas. 

* * * 

"Jerry" Curran, First National sales- 
man, believes there is a better spirit 
prevalent among exhibitors at this sea- 
son than at the corresponding period for 
many years. Business has been good, 
and so has the weather, a rare combi- 
nation for the winter months. Ralph 
Heft, also of First National, who has 
recently made a tour through Southwest 
Kansas, reported the same conditions. 
"There are fewer complaints from ex- 
hibitors now than for many months," 
Heft said. 

* * * 

Bill Warner, representative for First 
National, is spending the holidays in 
Denver, telling the Colorado boys about 
the big publicity break he put over in 
the Star last Sunday. 

The Independent Film Corporation has 
started out with a new shipment of 
Krazy Kat pins to make every exhibitor 
a member of the "Krazy Kat Klub." 
The requirements for membership are 
small, according to Chas. Besenbacher, 
manager, being one contract for play- 
ing time of Krazy Kat Komedies. He 
reported that every surburban theatre 
in Kansas City except seven are play- 
ing this novelty service. 

* * * 

Ralph Heft, Harry Schiller and W. A. 
Burke of First National, are spending 
Christmas in Omaha. 



Harry Scott, general sales manager 
for Pathe, was in Kansas City this week 
lining up the local staff for the big of- 
fensive for the coming period. 

* * * 

Frank Amos opened up his new West- 
port Theatre at 43rd and Mercer Streets, 
Kansas City, on Christmas Day. The 
new house seats approximately 1,000 
persons. 

* * * 

L. G. Rogers, general manager of the 
Arrow Film Corporation, departed this 
week for New York after opening a 
new exchange in Kansas City. Sam 
Goldflan is the manager. 

* * * 

The Christmas spirit was 100% with 
the film world in Kansas City this week. 
All the boys were comparing their gilt 
edged, color engraved, greeting cards, 
and several of the exchanges went to 
the trouble of "setting in" Christmas 
trees and all the fixin's. The "even 
frolics" may be reported in a later issue. 

* * * 

A neat piece of exploitation of the 
picture, "Clothes Make the Pirate," 
which starts at the Mainstreet here Sun- 
day, was achieved by First National 
this week by placing a small projection 
machine in a Browning-King window, 
and running a continuous trailer of the 
big special. The novelty attracted 
wide attention of down-town crowds. 
The trailer projector will be available 
to all first run accounts who book the 
picture, according to Tom Byerle, local 
manager. 

* * * 

Eddie Green, Metro-Goldwyn repre- 
sentative, is spending the holidays in 
California. We hope Eddie doesn't get 
Sun-Kist, nor worse yet, Sun-burnt. 

C. H. Lambert, assistant manager at 

the Kansas City M. G. M. office, visited 

in St. Louis this week. 
« * » 

Sam Berger and Harris Wolfberg, 
special representatives for Metro-Gold- 
wyn, who have been making a survey of 
conditions in the Kansas City territory, 

have returned to New York. 

* * * 

Earl Cunningham, Paramount exploit- 
eer, was kept away from his desk this 
week because of illness. 

* » « 

Ed Rhodeman opened the Rialto 
Theatre, a Kansas City suburban house, 

last Sunday. 

* * » 

Tommy Taylor, Universalite, who has 
been connected with H. J. Chapman's 
fast hitting organization in Sioux Falls, 
has returned to the Kansas City ex- 
change, and will take ever a territory 

for Universal. 

* * * 

Lee Evans and his Melody Lads, four- 
teen in number, finished their fourth and 
final week at the Newman Theatre last 
week. The Newman management re- 
ported their act to have won round after 
round of applause at the big house. 



M. A. Levy, Kansas City, manager for 
Fox, announced this week Kansas City 
premiere bookings on two of his com- 
pany's coming productions. Tom Mix in 
"Best Bad Man," will go into the Globe 
December 27, and "Havoc," the feature 
presenting George O'Brien and Madge 
Bellamy, is scheduled for a week's run 
at the Liberty the week starting Jan- 
uary 9. 

A Cherry - 

Merry-Merry 

from 

bilLy anDlaUer 

the 

PATHE NEWS SHOOTER 

"Standing on my 1925 record" 

37 Pathe News Stories 
35 Newman-Royal Events 

8 Peck Baker— Electric, K. C, K. 

7 Jack Quinlan — Mainstreet 

6 Flynn Bros.— Globe 

5 Jack Roth — Isis 

5 Bill Rienke — St. Joseph 

4 Shanberg, Midland Circuit 

4 Biechele— Osage, K. C, K. 

And 3 for such exhibitors as Jack 
Truitt, Sedalia; Rowell at El Dorado; 
Mensing at Leavenworth; Hooper at To- 
peka. 

LIVE WIRES, EVERY ONE!!! 

And among other industrial firms pro- 
duced during the year, was a twelve reel 
story for the Long-Bell Lumber Com- 
pany made in Washington and entitled 

"LUMBERING IN THE NORTHWEST" 

which was so pleasing that we have re- 
ceived orders to make 

SIX ADDITIONAL PRINTS 

Meaning "Andlauer" service satisfies. 
Fifty thousand Kansas Citians have 
stamped their approval of 

"VISION" 

a two-reeler made for the Kansas City 
Power & Light — and 

"TIMBER TOLL" 

another two-reeler made- in Mississippi, 
for T. H. Mastin Co. 

'Twos a Great "ANDLAUER" Year 



JANUARY is 

First National Month 




Let's Celebrate! 



THE REEL JOURNAL 



Pagm Fifteen 



■:««&SiSiSiS?S5SiSiSiSiSiSiSiSiSiSiSi3^^ 

& I 

& Si 

Coming!! 

One of the outstanding 
Box Office Attractions 
of the decade backed by 
Publicity surpassing anything 
the industry has seen in years — 

NATACUtf RAMBOVA 




Si 
Si 
Si 
Si 
Si 



Si 
Si 



Si 
Si 



Si 
Si 
Si 
Si 
Si 
Si 
Si 
Si 
Si 




Si 
Si 
Si 

1 



i 



Si 



Si 
Si 
Si 
Si 
Si 



Si 
Si 



Si 
Si 
Si 



withCLIVE BROOK 

and brilliant cast in 

LAURA JEAN LIBBEY'S 

Famous Story 

"When Love Grows Cold" 

Directed by HARRY HOYT 
Produced under the personal supervision of DANIEL CARSON GOODMAN 

Watch for further Announcements 

Produced and Distributed by 
FILM BOOKING OFFICES 



Si 
Si 
Si 
Si 
Si 
Si 



Snower BUlg.. Kansas City, Mo. 

8312 Olive Street, St. Louis, Mo. 
127 S. Hudson, Oklahoma City, Okla. 
230 Union Avenue, Memphis, Tenn. 



SiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSiSi^ 



Page Sixteen 



THE REEL JOURNAL 



Wurlitzer Co. Installs 

More Organs in 1925 



The year 1925 has seen a remarkable 
increase in the sale of Wurlitzer Hope 
Jones organs in the Kansas City terri- 
tory, according to N. M. Brodeur, Kan- 
sas City manager for the company. He 
believes that the many new refinements 
in this type of musical equipment has 
caused a trend among theatre owners to- 
ward the organ, in preference to depend- 
ing upon orchestral music and facing la- 
bor troubles. 

The Wurlitzer company just recently 
installed a mammoth organ in the New- 
man Theatre here. It is the largest in- 
strument of its type between Chicago 
and Denver. Other installations of Wur- 
litzer organs during 1925 were reported 
as follows: 

Paramount's Palace Theatre, Musko- 
gee, Okla.; Murray Theatre, Ponca City, 
Okla.; Criterion Theatre, Oklahoma City; 
Lincoln Theatre, Lincoln, Neb.; Pace The- 
atre, Chadron, Neb.; Grand Theatre, Be- 
loit, Kas.; Art Theatre, Kansas City, 
Kas.; South Troost, Kansas City, Mo.; 
New Centre, Kansas City, Mo.; Strand, 
Salina, Kas., and the Royal, Emporia, 
Kas. 



"Soul Mates," "Don't," 

Released By M-G-M 



"Soul Mates" and "Don't" are being 
released by Metro-Goldwyn-Mayer this 
week, according to C. E. Gregory, local 
manager. 

"Don't" was directed by Alf Goulding 
from a story by Rupert Hughes and 
numbers among its acst of principals, 
Sally O'Neil, John Patrick, James Mor- 
rison, Bert Roach, Estelle Clark, DeWitt 
Jennings, Buddy Messenger and Ethel 
Wales. The story has to do with a col- 
lege girl who revolts against parental 
authority and contains many amusing 
and interesting scenes in and about a 
girls' college. 

"Soul Mates" is an Elinor Glyn story 
adapted from one of the author's novels. 
It was prepared for the screen by Carey 
Wilson and directed by Jack Conway. 
The cast includes Aileen Pringle and Ed- 
mund Lowe in the two leading roles, sup- 
ported by Gertrude Olmstead, Phillips 
Smalley, Katherine Bennett, Edythe 
Chapman, Mary Hawes, Lucien Little- 
field and Ned Sparks. 



JANUARY is 

First National Month 




Let's Celebrate! 



DAVID WARFIELD GETS $10 FOR 
FIRST 'MOVIE' APPEARANCE. 

David Warfield will make his first 
appearance in a feature motion pic- 
ture in "Self Defense," a picture that 
is being produced by Maurice Camp- 
bell, to be released as one of the 
Golden Arrow first run features for 
1025-26. Unfortunately Warfield will 
not be featured as he appears in only 
a minor part. 

It happened this way — 

Major Campbell was shooting a 
scene in the street at Central Park 
West and 73rd Street, with the Lang- 
ham Apartments as the background. 
A big Rolls-Royce was being used in 
the picture, and as it rolled up in front 
of the building, who should come out 
of the door but David Warfield. You 
see, Warfield lives there. 

Warfield did not see the camera at 
first, but when he did he just natur- 
ally got everything there was out of 
his part. He stood and watched 
Eileen Percy and Wilfred Lucas get 
out of the automobile and go into 
the apartment just as naturally as 
though the scene had been rehearsed. 

The real fun came when Warfield 
demanded his salary and Campbell 
pulled a ten dollar bill from his pocket 
and handed it to the actor. Warfield 
took it and said he intended to have 
it framed for it was the first money 
he had ever earned by an appearance 
in the movies. 



KANSAS CITY U. EXCHANGE FORMS 
THE UNIVERSAL CLUB. 



M-G-M PLACES TWO STARS IN 1925 
WAMPAS' SELECTION. 

Sally O'Neil and Joan Crawford, who 
have appeared in a number of M-G-M 
productions during the past several 
months, have been named among the 
group of Wampas stars for 1925, accord- 
ing to C. E. Gregory, local manager. 

Sally O'Neil played leading roles in 
"Sally, Irene and Mary," with the critics 
highly praising her work; "Don't," to be 
released this month; and she has been 
cast for the lead role in "Lovey Mary," 
which is scheduled to go into production 
in the near future. 

Joan Crawford was the Irene of "Sally, 
Irene and Mary," and also appeared in 
"Pretty Ladies," and with Jackie Coogan 
in "Old Clothes." Incidentally she is the 
Charleston cnampion of Hollywood. 

W. C. FIELDS TO STARDOM IN COM- 
ING PARAMOUNT FILM. 

W. C. Fields, stage comedian and the 
outstanding hit of D. W. Griffith's "Sally 
of the Sawdust" and "That Royle Girl," 
will rank as a screen star in his next 
effort for Paramount, which is now be- 
ing prepared at the Long Island studio, 
according to William Le Baron, associate 
producer. 

The production, "It's the Old Army 
Game," is based on "The Comic Sup- 
plement," which J. P. McEvoy wrote es- 
pecially for the talents of Filds when 
the latter was a Ziegfeld star, and which 
provided the material for the actor's part 
in the most recent edition of the Follies. 
The author is noted as a comic strip ar- 
tist and as the writer of the stage play, 
"The Potters." 



The employees of the Kansas City 
Universay Exchange have recently or- 
ganized a club called the Universal 
Club of Kansas City which has for its 
objects : 

Good fellowship, social and education- 
al betterment, promoting the formation 
of various activities such as an orches- 
tra, baseball team, etc. The giving of 
dances, picnics, etc. 

The newly elected officers are: M. 
Gilbert, President; M. Cloverdyke, Vice- 
President; Ruth Dirck, Secretary; A. 
W. Gebaur, Treasurer; Joe Rosenberg, 
Sergeant-at-Arms. 



THEATRE NOTES 



Russellville, Mo. — Russellville Theatre 
closing, due to poor business. 

Paris, Mo. — Liberty Theatre closing on 
Monday nights, due to poor business con- 
ditions. 

The theatres at Steffenville and New- 
ark, Mo., have been closed. 

Livingston, 111., Eagle Theatre, is in- 
stalling a new stage and heating plant. 

The following theatres are reported 
closed : 

Opera House, Eminence, Mo., on ac- 
count of town being badly damaged by 
fire. 

Opera House, Irving, 111., closed until 
after the holidays at least. 

New Haven Theatre. New Haven, Mo., 
closed on Dec. 1 until business conditions 
improve. 

Princess Theatre, Arenzville, 111., clos- 
ing and going out of business. 

Liberty Theatre, Freemanspur, 111., 
closed on account of poor business. 

Public School, Toledo, 111. 

Home Theatre, Donnellson, 111. 

Hiway Theatre, Delta, Mo., has been 
sold and will not open as theatre. 

Liberty Theatre, Thompsonville, 111., 
closed account of business conditions. 

Victory Theatre, Farmersville, 111. 

Caboof, Mo. — Brown's Theatre has re- 
cently been opened bv Sherman Brown. 

Granite City, 111.— Granite City Thea- 
tre recently opened by Paul Lutestanski. 



3d 



Qjeoxsan 
inhibitor 




driendlyHand 



December 26, 1925 



Paf Silent tin 



14 From F. B. 0. in January 

Seven Features and Seven Short Subjects 

On Schedule. Headed by "When 

Love Grows Old." 



An imposing' array of fourteen produc- 
tions, including seven features and seven 
short subjects, has been assembled by F. 
B. 0. for release during January, 1926. 

The program is headed by "Flaming 
Waters," an oil melodrama produced for 
F. B. O. by Associated Arts Corpora- 
tion. Cutting and editing of the film has 
been completed under the supervision of 
Harmon Weight, who directed the pro- 
duction. Mary Carr, Pauline Garon and 
Malcolm McGregor are featured in 
"Flaming Waters." "Flaming Waters" 
is slated for January 3 release. 

On January 10, "Man Rustlin'," an In- 
dependent Pictures Corporation product, 
starring Bob Custer, will be shown. The 
picture is being directed by Del Andrews. 

On January 17, the next "Lefty" Flynn 
production, as yet untitled, based on a 
story by Gerald Beaumont, will be re- 
leased. Harry Garson directed. The 
production presents the former Yale grid- 
iron star in another cop's role, some- 
what similar to those in which he ap- 
peared in "High and Handsome" and 
"Speed Wild." 

The next Western, starring Tom Ty- 
ler, F. B. O.'s "surprise" Western star, 
will be shown on January 24. The pic- 
ture, which is as yet untitled, presents 
the handsome Western player in a lively 
action film in which Tyler's horse, his 
dog, and his little buddy, Frankie Darro, 
make an inseparable quartet. 

January 31 is set for the distribution 
of "When Love Grows Cold," a modern- 
ized version of Laura Jean Libbey's fa- 
mous novel, in which Natacha Rambova 
(Mrs. Rudolph Valentino) is starred. 
Clive Brook appears as Miss Rambova's 
leading man. 

On January 31 the next Richard Tal- 
madge production, "The Blue Streak" 
will also be shown, being directed by- 
Noel Smith. 

Seven short subjects are listed for re- 
lease during January, National Laugh 
Month. 

The list is headed by "High But Not 
Handsome," No. 9 of "The Adventures 
of Mazie," starring Alberta Vaughn, to 
be released on January 3. 

On January 10, "Mummy Love," a Blue 
Ribbon comedy starring Alice Ardell, will 
be shown. 

"The Giraffe's Long Neck," a one-reel 
novelty from the Bray Studios, will also 
be released on January 10. In this short 
feature, Walter Lantz, the artist, acts 
in conjunction with the cartoon charac- 
ters which he creates. 

No. 10 of "The Adventures of Mazie" 
titled "Little Andy Looney," will be 
shown on January 17, while "In The 
Air" a two-reel Standard Fat Men com- 
edy, featuring "Fat" Karr, "Kewpie" 
Ross and "Fatty" Alexander, the trio of 
rotund comedians whose gross weight 
equals a ton, will be distributed on Jan- 
uary 24. 

The same day will see the release of 
"Dinky Doodle At the Studio," a one- 
reel novelty, in which Dinky Doodle per- 
forms new and mischievous stunts in 
company with his creator, Walter Lantz. 

"A Snitch In Time," No. 11 of "The 
Adventures of Mazie," will be shown on 
January 31. 




"Make Em Smile 



ND keep the Merry Christmas 
atmosphere doing its stjjff for 
- your box office twelve months 
in the year! 



Editor's Note: Mr. Louis Charninsky, 
director of the Pantages Theatre orches- 
tra and known over the entire circuit as 
"Louie, the Leader," is locally conceded 
to be one of the most efficient men con- 
nected with the amusement business. For 
the pit determines no boundary line for 
Charninsky. His horizon of interest, ef- 
fort and influence is far reaching. He 
is all heart and his whole heart is in 
his business. Likewise he has a won- 
derful personality and many fascinating 
idiosyncrasies. One of these has given 
rise to the saying: "Louie entertains the 
acts while the acts entertain the pub- 
lic." And this he does by smiles, humor- 
ous remarks to them and clowning with 
make-ups. His purpose is to make the 
performers bright and cheerful so that 
they in turn will give the audience their 
best performance. By our request, he 
has contributed the following article for 
our Holiday Number: 

AS CHICK SALES would put it, if 
he happened to be impersonating 
the country parson, "I am taking 
as my text, dear brethren, that familiar 
passage of scripture: 'Laugh and the 
world laughs with you, weep and you 
weep alone.' Whose scripture this was, 
but let's credit Bill Shakespeare with it. 
For some showman must have said it 
and Bill was one of our first real ones. 

Dignity is the proper mein for a judge 
in court. But realize how it makes you 
feel as you face those twelve men, good 
and true. The banker can cultivate a 
cold, glassy stare. And remember how 
well you like to face him with the re- 
quest for a sixty day extension. The 
professor of the Greek chair need never 
change his expression — he is dealing 
with the dead (languages). Who ever 
got a kick out of Greek unless it was 
of their restaurants, and then you had 
a thousand! No. Let the judge have 
his dignity, the banker his icy glare and 
the professor his dead. We are dealing 
with the live ones who have come to us 
of their own sweet free will and for en- 
tertainment. 

Again. For ENTERTAINMENT. For 
relaxation. For amusement. For as 
much fun as their dime will buy. They 
are not paying fines, interest or tuition. 
They are out for a good time and it is 
up to us to get them the most for their 
money. 

Now the most is not contained in a tin 
box which has been sent to you C. O. D. 
Nor the allotted number of vaudeville 
acts who have all finally arrived in time 



By LOUIS CHARNINSKY, 
Orchestra Leader, 
Pantages Theatre. 

for the opening show. The most is tak- 
ing these goods and making more enter- 
tainment out of them than seems hu- 
manly possible. 

Making your customers have a lot of 
real pleasure though film is full of mis- 
frames, breaks a half dozen times and 
has such a poor story and cheesy cast 
that it should never have been in the 
first place. Though your headline act is 
sick, single is drunk and one of the acro- 
bats has sprained his back at the last 
stop. Too bad. But make them smile. 
How? 

Well, look at these holidays. Every- 
body's smiling and saying "Merry 
Christmas," aren't they? Why? Cus- 
tom, habit. It's the habit of the cen- 
turies to be happy just at this time. 
A little adaptation is all we need. Make 
it the habit of the masses to be happy 
every time they are in your theatre. 
Happy and smiling. And here's how. 

Smile begets smile. An act comes on 
the stage. He has just missed his open- 
ing cue because he stumbled over some 
prop or guy. He looks over the house 
and sees a world of empty seats. He 
pops them with a whang and there isn't 
even a chuckle. He thinks he's through 
right now. I reach for the goggle eyes 
that Roscoe Arbuckle sent to me. Don 
them. Catch his eye and give him a 
broad smile. He recovers, goes to it with 
a grin that is infectious and finishes his 
turn to wild applause and wins three 
bends. 

So with the customer. He may have 
had a flat tire on the way down or your 
prices may have made him feel that his 
pocketbook has had a blow out, or his 
wife may have been cranky at dinner, or 
the steak tough. He comes with a grouch 
and you have to make a convert of him 
before he ever gets in his seat. Start 
right in at the box office. Instruct 
Mable, Martha or Mildred to be merry. 
Answer every kick with a quip. Every 
frown with a smile. If she can't cheer 
up, give her either laughing gas or the 
air. The "doorman is next. Let "Cheer-o" 
be his motto. Select usherettes that are 
a feast for the eye and who can smile 
though they have been on duty for the 
past hours and have ushered at least 
half the town to the seat that nobody 
wants. And so on through the whole 
of your regime. 

That's the gospel that I'm preaching. 
The Merry Christmas smile stretched out 
over twelve full months. And once the 
habit is established, you're going to do 
business, brethren, big business. 



THE REEL JOURNAL 



< 



Page Eighteen 

si 

Si 



Si 
Si 
Si 



If Record Crowds — Tryirij 
Damaged Your Entranc 

You Bet I 



HERE'S a picture that 
PACKS 'em to the sidewalks! 
"THE MERRY WIDOW" 
THIS from Dubuque, Iowa: 

"Never before since the theatre was built were 
so manv people entertained at the Majestic Thea- 
tre as turned out for "The Merry Widow." The 
jam was so great in the foyer of the theatre that 
the Majestic has to make some repairs there as 
a result of damage that resulted from the con- 
stant pressure of movie fans anxious to gain en- 
trance." — Dubuque Telegraph-Herald. 

IOWA is the same as 
ANY other State. 

JUST take a look the 
COUNTRY over. 

NORTH— EAST— SOUTH— WEST 
FROM Canton, Ohio: 

"Think you would be interested In knowing that 
we have just completed a series of the most unique 
engagements with The Merry Widow, in the movie 
annals of Canton. Our first run of the picture 
played to turnaway crowds daily. Brought it back 
for second run and again packed them in and then 
was forced by overwhelming demand to play a third 
engagement, and still they came, thus establish- 
ing a record for return engagements unparalleled 
in my years of experience. It seems that there is 
no end in sight even now, and but for other book- 
ings preventing would like to play the Widow an- 
other week." — Grand Opera House. 

FROM 'way down South 

NEWBERN, N. C, Athens Show Shop: 

"Brought people to theatre who had never been 
before. 100% screen entertainment." 

RICHMOND, VA., Harry Bernstein: 

"Easily one of the outstanding productions of the 
season." 







ST 


LOUIS 


J. 


E. 


Flynn, 


District Manager 


w. 


A. 


Scully, 


Resident Manager 






3332 Olive Street 



MIAMI, FLA. 

"Broke all records for four days." 

SALISBURY, N. C, Capitol Theatre: 

"Heads and shoulders above any picture we have 
played. Actually had patrons to come to see it 
three times." 

THEN take any part of the 
COUNTRY: 

NOW in its fifth month at 

NEW YORK CITY, Embassy Theatre 

NOW at the Million Dollar Theatre 
LOS ANGELES — and doing such a 
BUSINESS 

OUTSTANDING successes at 
CHICAGO, Roosevelt Theatre, 

ST. LOUIS, State Theatre, 

SAN FRANCISCO, Calif., Francis Theatre, 

WASHINGTON, D. C, Columbia Theatre, 

"Never before has city been so excited over a 
picture." 



UTICA, N. Y., Avon Theatre, 

"Played to such business, imme 
play second engagement at De Luxe, normally first 



Played to such business, immediately booked to 
run house." 



"The Merry Widow" is 

It's 

METRO -GOi 

IS "THE TAL 



"=«SiSHHi«SiiSi»»»HiSiS»t^^ 



December 26, 1925 



Page Twenty-nine 



Bruce Fowler, manager of the Mc- 
Viekers Theatre, Chicago, comes to Kan- 
sas City to take charge of the Newman 
and Royal for Paramount. 



The industry mourns the loss of Harry 
Berman, general manager of F. B. 0., 
and one of the most popular executives 
in the business. Mr. Berman was at one 
time an exchange manager in Kansas 
City. 



All the big producing companies an- 
nounce "their biggest programs" for 
1925-26. All salesmen throw their 
shoulders back and wear their cigars at 
a more pertinent angle. 



JULY— Seventh Reel 

Seventy prominent film men and ex- 
hibitors and other business associates 
pay tribute to Frank Newman in fare- 
well banquet at the Muehlebach Hotel. 
Ten dollars the plate! — and the day be- 
fore pay day. 

Kansas City fixes budget of $5,000 for 
Greater Movie Season. 



Famous signs Flo Ziegfield. Now, all 
the salesmen will be on hand, WILLING- 
LY, for the previews. 



The Gillis Theatre, one of the land- 
marks of Kansas City, was destroyed by 
fire following an explosion, which "caused 
the death of three persons who were at- 
tending a midnight show. 

Paramount announces its first man- 
ager's school, to open in New York 
august 1. 



Nate Steinberg, of Columbia Pictures, 
St. Louis, becomes a benedict, and goes 
clear out of the state on his honeymoon. 
Maybe he thought the boys were plan- 
ning a boisterous reception. 

Frank Cassil is appointed manager 
here for Associated Exhibitors, succeed- 
ing Dan Martin. 



St. Louis Film Exchange announces 
program of 66 pictures for 1925-26. 
Harry Hynes says, "How's that, now!" 

George Trinastrich announces building 
plans for a new 1,500-seat theatre at 
3Sth Street and Main, here. 



AUGUST— Eighth Reel 

Charlie Bessenbacher is appointed 
manager of the Independent Film Cor- 
poration here. 

Famous Players and Balaban and Katz 
reported nearing a merger. Everybody 
says, "See, I told you so," again. 



Harry Weiss succeeds C. D. Hill as 
president of the St. Louis Film Board 
of Trade. Hill takes an important post 
as district manager for P. D. C. 



Kansas City musicians' union demand 
increase in wage scale. Salesmen for or- 
gan companies and nickel slot machines 
prepare to cash in big. 



The Allied Group refused to work for 
the M. P. T. O. A. We didn't know 
anybody took it seriously enough to talk 
about work anyhow. 



Earl T. Cook is made manager of the 
Pantages Theatre here, succeeding Wal- 



ter Fenney, who takes charge of Uni- 
versale Best Theatre at Parsons, Kas. 



Glenn Dickinson adds more theatres to 
his chain. The theatre real estate busi- 
ness is a right good game. 



Frank Harris, St. Louis branch man- 
ager for Pathe, is promoted in charge 
of the Western Division sales. 



SEPTEMBER— Ninth Reel 

Automobile salesmen and haberdashers 
look forward to getting film salesmen 
well equipped for the fall drive. Every 
dog has his day in this business. 



Warner Bros, and Vitagraph swap 
Kansas City managers. C. A. Schultz 
goes to P. D. C. and Louis Reichert to 
the Warners. Two good horses make a 
good horse trade, according to David 
Harum. 



Rus, Borg, Educational booker, goes 
fishing on his vacation. Now we'll have 
a good story. 



Five thousand theatres are observing 
Greater Movie Season, according to Will 
Hays. 

In a near riot, union operators rushed 
the K. C. Motion Picture School of Pro- 
jection, but were stood off at the point 
of a shining gat in the hands of E. J. 
Lime, head of the school, which is inde- 
pendent. Ye Ed didn't take this one in. 
Not until he can increase his life insur- 
ance. 



J. W. Cotter, the plucky owner of the 
Fourth Street Theatre, Moberly, bucks 
the whole town, pays fines, gets arrested 
and shows them he can run a show on 
Sunday — for several weeks, anyway. 



Harry Taylor becomes a radio artist 
over WHB. Watch this Universal bunch 
get publicity, they're all artists. 



O. K. Mason opens his new Regent 
Theatre at Winfield, Kas., with impres- 
sive ceremonies. 



St. Louis Amusement Co. buys ten 
more theatres. More gray hairs for St. 
Louis exchange managers. 



OCTOBER— Tenth Reel 

A. M. Eisner, K. C. exhibitor, steps 
out and says the boys are naughty for 
selling their theatres to producers. But 
who would turn down a silver spoon on 
a platter? 



Topeka gets ambitious and announces 
an 1,800 seat theatre in addition to a 
new hotel. 



Another million dollar theatre is 
planned in St. Louis. What's the mat- 
ter with all those birds down there, any- 
way ? 

A. H. Chaffee, First National cashier, 
is robbed of the company's payroll. In 
taking in exchanges, the bandits have 
apparently made "First National First." 



Independent Film Corp. announces 
30 big pictures in addition to 52 West- 
erns on its coming year's program. And 
only a year old — a lusty youngster, we 
say. 



tres, St. Louis, the latter now under con- 
struction, pass under the control of 
Skouras Bros., who will manage them 
for Famous. This time, the boys can't 
say, "We told you so." 



Jack Langan is caught eating in The 
Film Inn. 



Pat Dowling, Christie publicity man, 
makes visit here. Is enthusiastic about 
short subject exploitation. 



Skouras Bros, merge with Goldman in- 
terests in St. Louis. Another one for 
the St. Louis film men to laugh off. 



NOVEMBER— Eleventh Reel 

H. H. Barrett opens the Ritz Theatre 
here. We wonder if he's "Ritzing" the 
other suburbans. 



Adolph Zukor in statement, says there 
is no monopoly in the industry. Why, 
certainly, how foolish to even think so. 



Bandits get $2,694 in raids on other 
St. Louis theatres. Why doesn't the 
Chamber of Commerce bring out a new 
slogan, "This is a good town to bandit 
in." 



Marcus Loew planning to build a new 
$3,000,000 first run palace at 13th and 
Main here. Santa says Merry Christmas 
to Mr. Shanberg. 



Another theatre circuit looms in St. 
Louis. Can you beat that town ? 



Fire totally destroys the Grand Thea- 
tre, Moberly. Jack Truitt announces it 
will be rebuilt, and in the meantime runs 
his show in a make-shift house which he 
names The Baby Grand. Can you fea- 
ture the wit of that guy? 



We publish a big story about M-G-M- 
United Artists merger. Then we have 
to deny it. My, but it's hard to be 
truthful in this business. 



The new St. Louis Theatre, St. Louis, 
third largest in the United States, opens. 



Jimmy Rogers succeeds Jack Under- 
wood as manager of the St. Louis branch 
for Enterprise. 



DECEMBER— Twelfth Reel 

Arrow Pictures Corp. opens exchanges 
in St. Louis and Kansas City. 



A. M. Eisner reported to be organiz- 
ing Kansas City suburban chain. That 
boy sure does break into print. We keep 
his name set up and left standing for 
emergency use. 



Universal closes big deal with Ufa, in- 
volving an exchange of distribution 
rights. 



Dan B. Lederman is made district man- 
ager for Associated Exhibitors. 



Floyd Lewis succeeded by Lou Thomp- 
son at post of branch manager for As- 
sociated in St. Louis. Al Danke, War- 
ner Bros, manager there, is succeeded by 
Eddie Alperson. 



Missouri and the Ambassador Thea- 



A St. Louis rumor says Fox will build 

a first run. 

Merry Christmas — Happy New Year! 



Page Thirty 



THE REEL JOURNAL 



Jenkins Co. Reports 

Best Year in 1925 



That the exhibitors of the Kansas City 
territory have grasped the meaning of 
better equipment and better theatres in 
1925 more than ever before, was the 
opinion of S. E. Beatty, manager of the 
theatre department of the J. W. Jenkins 
Sons Music Company, local distributors 
for the Reproduco Organ. 

"Exhibitors are realizing- that it does 
not pay to run a 'Shooting gallery 
show,' " he declared. 

The Jenkins company has reported a 
greater interest in new instruments this 
year than ever before, he said. Fifty-five 
Reproduco organ installations have been 
made since this novel instrument was in- 
troduced last year. They follow: 

J. D. Wineland. Picher, Okla.. E. H. Rora- 
bach, Wodlr-in-Motion Theatre, Kansas City; 
Wallis Bros & Johnson, Mainstreet, Russell, 
Ks. ; J. A. Jackson, Cozy Theatre, Tulsa. 
Okla. ; M. G. Kirkman, Strand Theatre, Hays, 
Kans. ; A. T. Winkler, Mainstreet, Lexing- 
ton, Mo.; J. D. Wineland, Picher, Okla.; S. 
E. Wilhoit, Springfield, Mo.; Mrs. M. R. John- 
son, Tulsa. Okla.; H. A. Walling, Walmur 
Amusement Co., Bristow, Okla. ; C. B. Kel-ley, 
Bristow. Okla. ; Strand Theatre, Tulsa. Okla. ; 
E. Barbour. Orpheum Theatre, Joplin, Mo. ; 
E. E. Sprague. Lyric Theatre. Goodland. 
Kans. ; R. C. Mackey, Nusho Theatre. We- 
tumka. Okla.; E. E. Frazier, Grand Theatre, 
Pittsburg, Kans. ; G. A. Paterson, Cozy Thea- 
tre, Hollis. Okla.; Mr. Myers. Strand Thea- 
tre, Muskogee, Okla.; W. S. Wilkinson & E. 
K. Lucy, Royal, Hoisington, Kans. ; H. G. 
Stettmund. Jr., Chandler. Okla.; A. L. Ram- 
sey. Rainbow Theatre, Sulphur, Okla. ; Con- 
solidated Amusement Co.. Ardmore, Okla. ; 
Miller Amusement Co., Wichita Theatre. 
Wichita, Kans. ; H. B. Duering, Garnett, 
Kans. ; Mrs. W. T. Brooks, Broken Arrow, 
Okla.; J. H. Thomas, Winfield, Kans.; W. 
E. Ward. Sharon Springs, Kans.; Sam Fil- 



son Opera Co., Scott City, Kans. ; W. D. 
Frazier, Osawatomie, Kans. ; J. H. Thompson 
Sequoyah Theatre, Talequah, 
Burkey, Summit St. Theatre, 
N. C. McElrov. 43rd and Bell 
C. H. Barron. Cozy Theatre, 
W. L. Johnson, Wirt, Okla. 
ler, Bartlesville, Okla.; A. 



Okla.; C. H. 
Kansas City ; 
Kansas City ; 
Pratt, Kans. ; 
Miss B. L. Cut- 
R. Powell, Guth- 



rie, Okla.; C. F. Bays, Bays Theatre, Black- 
well, Okla.; Mrs. C. E. Liggett, Madison, 
Kans. ; Beatrice Amusement Co., Gilbert 
Theatre. Beatrice, Nebr. ; Mr. Dubinsky, Reg- 
ent Theatre, Kansas City; Beatrice Amuse- 
ment Co., Holton, Kans. ; Beatrice Amuse- 
ment Co., North Platte, Nebr.; Beatrice 
Amusement Co., Sun Theatre, York Nebr. ; 
W. D. Frazier, Empress Theatre, Paola, 
Kans. ; C. W. Hermes, Ellinwood, Kans. ; 
ltivoli Theatre. St. Joseph, Mo.; D. A. White, 
Yale Theatre, Henryetta. Okla.; A. B. Cant- 
well, Cantwell Theatre, Cantwell, Okla.; L. 
S. Spaulding, Francis Theatre, Braman, Okla.; 
Anton Sleppa. Okemah, Okla.; R. D. Howell, 
Holdenville. Okla. ; W. A. Weaver, Harts- 
horne, Okla. ; Fox & Maricle, Grandfield, 
Okla.; John Egli. Hickory Theatre, St. Jos- 
eph, Mo.; Gust Mestdagh, 3001 Rochester, 
Kansas City; E. D. Luna, Cozy Theatre. 
Wagoner, Okla.; Dixie Theatre, Mt. Park, 
Okla.; James R. Tolbert. Rialto Theatre. Ho- 
gaat, Okla. ; Loula P. and Wesley Williams. 
Tulsa, Okla.; L. H. Luckett, Grand Theatre. 
Collinsville, Okla.; S. H. Jones, Empire Thea- 
tre. Altus, Okla.; J. C. Lakin. Cosmo Thea- 
tre, Co., Winner, S. Dak. ; L. C. Largen, 
Creighton, Nebr. ; Sam Minich, Electric 
Theatre, Chillicothe, Mo.; E. H. Robinson, 
Seribner, Nebr.; Walter Hohlfeld. Greenleaf, 
Kans.; C .E. Allison, Rush Springs. Okla.; 
Albert Jackson, Jackson Theatre, Pawhuska, 
Okla. 



Holiday 
Greetings 

to all our 

Exhibitor 
Friends 



LOCARNO SCENES NOW ON SCREEN 

Motion pictures of the signing of the 
Locarno Peace Treaty, the making of 
which created almost as great a sensa- 
tion as the ratification of the pact itself. 
are being shown exclusively by Interna- 
tional Newsreel in leading motion pic- 
ture theatres throughout the country, be- 
ginning last Saturday. 



ENTERPRISE 

DIST. CORP. 

BOB WITHERS, Mgr. 
RALPH SHERZER, Asst. Mgr. 



BestWishes for a 

Jlerrp Cfjristma* 

and a 

Jlappp JBteto §9ear 

from 

F. B. O. 

Kansas City, Mo. 

ROY E. CHURCHILL 
Branch Manager 

J. A. MASTERS 
Office Manager 

CHAS. G. OLIVER 
Booker 

D. M. MAJOR 

City and Missouri Salesman 

WM. BENJAMAN 
Special Representative 

M. J. MEYER 
Northern Kansas Salesman 

H. S. STULZ 
Southern Kansas Salesman 



STANDARD 

FILM EXCHANGE 

wishes you a 

Merry Christmas 

and 

Happy New Year 



F. J. WARREN 

General Manager 

JACK LANGAN 

Manager 
113 WEST 18TH St. KANSAS CITY, MO. 



THE REEL JOURNAL 



Page Thirty-one 




heartiest Wi&t)t$ for a 
Vtxy JfRerrp Cfjrt-stma* 

anb a Ifrtgfjt, 
prosperous; J^eto fear 



MOTIOGRAPH 

PROJECTORS 

BRENKERT 

SPOT LAMPS 

MINUSA 

SCREENS 




C. H. BADGER PICTURE SUPPLY CO. 

19TH & WYANDOTTE STS., 
KANSAS CITY, MO. 



MINUSA 

De Luxe Special 






Good Films ^ 

To make Good Pictures Must Be 
Shown on Good Screens 

1 CREENS chosen with due regard 

% to the size and operating con- 

% ditions of the theatre are bound 

1 tobemoreeffectivethan wherethe 

C/ selection is made indiscriminately. 



*S3- 



"Install a- 



ZMinusa T>e Luxe Special 
It Pays! 

Minusa Cine Screen Co. 

Bomont at Morgan / * * Saint Louis 



=«<S^g), 



More 

^Powers 

to You 
) or the Coming 

New Year 

COLE THEATRE SUPPLY CO. 

T. F. COLE, Manager 
109 W. 18th St. Kansas City, Mo. 



Page Thirty-two 



THE REEL JOURNAL 




MERRY CHRISTMAS 






MERRY CHRISTMAS 
and a 
HAPPY NEW YEAR 

RUSSELL C. BORG 

Educational Pictures 
SEASON'S GREETING 

J. ROY YOUNG 

Paramount Pictures 



Hearty Christmas Greetings andj 

Best Wishes for the 

New Year 

E. E. JAMEYSON 

Exhibitors Film Delivery and 
Service Co. 



Believe me sincere in wishing. 

you and yours a most Merry 

Christmas and a Happy and* 

Prosperous New Year 

C. A. "RED" JONES 

Educational Representative 

Wishing you all happiness this 
holiday season and through- 
out the New Year 



FILM INN 



Jack Langan 



F. J. Warren* 




MERRY CHRISTMAS 

and a 
HAPPY NEW YEAR 

FINTON H. JONES 

Theatre Insurer 



With all Kind Thoughts 

for Christmas 

and the 

New Year 

A A. RENFRO 

Pathe City Salesman 



W. E. TRUOG 

Wishes the Whole World a 
MERRY CHRISTMAS 

Assistant Sales Director 
Universal 




New Screen Personalities to Dis- 
tinguish 1926 Developments. 




by CECIL B. DeMILLE 

While the foundation of photoplay con- 
struction will always be novel, unusual 
and interesting stories, the public must 
have individuals whom they can place 
on the pedestal of especial preference. 

We are entering an era when many 
new stars are about to be created and 
I prophecy that during 192G, more new 
outstanding personalities will be raised 
to stellar heights than at any time dur- 
ing the past five years. 

The reason for this is very simple. 
Since 1920 motion pictures have been in 
a period of transition. Many old stars 
have been desperately holding to their 
laurels, fighting at every point against 
the inroads of fresher, newer faces. 

These old timers have held on in many 
cases due to superior experience, but it 
is inevitable that they will be succeeded. 

Th public demands youth, and it de- 
mands change and novelty in its screen 
personalities. 1926 will be a year during 
which many of the older screen idols will 
crash. I am willing to venture that, 
within two years, the list of stars will 
contain a very small percentage of the 
names which are so prominent today. 

During 192C, we will continue to make 
excellent strides in technical fields. Color 
photography and stereoscopic photogra- 
phy have both advanced and in the 
months to come it will be easier than 
ever to place beauty accurately upon the 
silver sheet. 

New and vibrant young people, com- 
paratively unknown now, will be features 
of the coming year. I don't say that we 
are due for a revival of the old time 
star system, but I do contend that new 
people and personalities will figure prom- 
inently in the progress and development 
of screen art during the next twelve 
months. 



Extending Cordial 

CHRISTMAS GREETINGS 

with all good wishes 

FOR THE NEW YEAR 

FRANK CASSIL 

Branch Manager 
Associated Exhibitors 



Wishing You A 
MERRY CHRISTMAS 
land a most Happy and Prosper- 
ous New Year 

H. S. STULZ 

F. B. 0. Representative 



I wish everybody in the 
Whole World a 
'Merry Christmas and a Prosper- 
ous 1926-27-28-29-30 

J. ERWIN D0DS0N 

Universal Film Exchange V ■' 
l 

MERRY CHRISTMAS and a 

HAPPY NEW YEAR ^ ] 

C. E. REYNOLDS 

(Red Hot) 

Universal Representative 

Missouri and Kansas 




WARNER BROS. BUY "SHENAN- 
DOAH," FAMOUS CIVIL 
WAR PLAY. 

New York. — The famous old Civil War 
drama, "Shenandoah," long one of the 
greatest theatrical attractions in Amer- 
ica, is soon to reach the screen. Warner 
Bros, have acquired the picture rights 
and propose to make of it an outstand- 
ing production on next year's schedule. 

"Shenandoah" was the greatest work 
of the celebrated playright, Bronson 
Howard. When the play was completed, 
thirty-six years ago, Charles Frohman 
procured it, inducing- "Al" Hayman, of 
San Francisco, to take a half interest. 

Wishing You a Right 
MERRY CHRISTMAS 

and a 
BRIGHT NEW YEAR 

JACK AUSLET 

Pathe Two-Reel Representativt 



All the above and more 

J. E. FOLAND 

Distributor 
Arctic Nu-Air Systems 



rtTTE HAVE been in business 
| VV a long time; 

We have been cussed and 
discussed, 

'Boycotted, talked about, lied 
3 about, 

| Lied to, hung up, robbed — 

J The only reason we are still 
Jin business is to see what the 
|Hell is going to happen next! 

Wishing you 

A Merry Christmas 

and a 

Prosperous New Year 

ECONOMY 
FILM SERVICE 

B. C. Cook 





HAPPY NEW YEAR 




December 26, 1925 



Page Thirty-three 



Our Wish to You 

A Very Merry Christmas 

and a 

Happy New Year 



>>$*£*{ 



^\etrq^o/dt{Ji//j-\^/cr 



'The Talk of the Industry 



» 



& 



J. E. FLYNN 
District Manager 



ST. LOUIS BRANCH □ 

W. A. "BILL" SCULLY 
Resident Manager 

RAY J. CURRAN 
Office Manager 

RUTH McATEE 
Booker 

P. B. "BRIT" FITZGERALD 
Northern Illinois 

WALTER LIGHT 
Southern Illinois-Kentucky 

H. A. "ART" SCHWARZOTT 
Arkansas, Tennessee, Southern Missouri 

J. A. "JULES" LAURENT 

Northern Missouri Q 



KANSAS CITY BRANCH 

C. E. "CHARLIE" GREGORY 

Resident Manager 

O. H. "JIMMY" LAMBERT 
Office Manager — City Salesman 

G. H. "GIB" JONES 
Booker 

WM. "BILL" BRADFIELD 
Northern Missouri 

JACK FLANNERY 
Central Missouri, Northeastern Kansas 

L. C. DURHAM 
Northwestern Kansas 

J. H. "JIMMY" KELLEY 
Southwestren Kansas 



M 



W. G. BISHOP 
Field Publicity Representative 



Page Thirty-four 



THE REEL JOURNAL 




BOX-OFFICE 



F. B. O. 

That Devil Quemado, Fred Thomson. 
— An exceptionally clever Western with 
a great talented horse. — A. R. Miller, 
Pastime, Grenola, Kas. 

Trigger Fingers, Bob Custer. — A very 
good Western which pleased 100 per cent. 
— A. R. Miller, Pastime, Grenola, Kas. 

The Cloud Rider, Al Wilson. — A pic- 
ture with a lot of good stunts in the 
air. 100 per cent entertainment. — A. R. 
Wilson, Pastime, Grenola, Kas. 

The Air Hawk, Al Wilson. — A wonder- 
ful aeroplane picture with Al Wilson do- 
ing some daring stunts. — H. M. Welk, 
Star, Altoona, Kas. 

No Gun Man, Lefty Flynn. — Another 
hit from Lefty Flynn. An exceptionally 
good western. — H. M. Welk, Star, Al- 
toona, Kas. 

North of Nevada, Fred Thomson. — 
Good entertainment. Fred does his stuff 
with Silver King.— H. M. Welk, Star, 
Altoona, Kas. 

Adventures of Maizie, Alberta Vaughn. 
— Exceptional series of two-reel comedies 
with good stories and lots of pep. Pat- 
rons certainly appreciate these. — Cres- 
cent Theatre, Neodesha, Kas. 

That Man Jack, Bob Custer. — Bob Cus- 
ter certainly hit a home run with this 
one. Patrons eat it up. Real honest- 
to-goodness Western thriller. — Crescent 
Theatre, Neodesha, Kas. 

Bandits Baby, Fred Thomson. — Fred 
and Silver King do their stuff in this 
one. Both are real popular here. Can- 
not buy a better combination. — Crescent 
Theatre, Neodesha, Kas. 

American Manners, Richard Talmadge. 
— Talmadge is in a class by himself. Lots 
of differ! t action and stunts. — Crescent 
Theatre, Neodesha, Kas. 

Silk Stocking Sal, Evelyn Brent. — A 
real exciting action drama with some 
good punches in it. Miss Brent is real 
pleasing. — Crescent Theatre, Neodesha, 
Kas. 

FIRST NATIONAL 

My Sun, Navimova. — A very good en- 
tertaining picture and pleased about 90 
per cent. Film in good condition. — Allen 
Theatre, Allen, Kas. 

Those Who Dance, Blanche Sweet. — 
This subject was very good but weather 
was bad and roads abnost impassable. 
All who attended were very much im- 
pressed and enjoyed this picture very 
much. — Elite Theatre, Orrick, Mo. 

Her Husbar.d'o Secret. — A very good 
picture. — American Theatre, Keytesville, 
Mo. 

The Perfect Flapper, Colleen Moore. — 
Very good entertainment. — Pollock Thea- 
tre, Pollock, Kas. 

A Self-made Failure, Bennie Alexan- 
der. — Did a nice business on this one. 
Hamilton is well liked by my patrons. — 
H. M. Welk, Star, Altoona, Kas. 

Abraham Lincoln. — This picture was 
well liked by those who saw it. We 
showed to the school children in the af- 
ternoon and they surely enjoyed it. Film 
in good condition. — M. W. A. Hall, Neta- 
waka, Kas. 

Flowing Gold, Milton Sills.— One of the 
best pictures we have played for some 




time, and pleased all. This is the type 
of picture which is well liked by small 
town audiences. — Grubbs and Whiteman, 
Elmer Theatre, Elmer, Mo. 

Torment, Owen Moore. — The subject 
and acting in this one very good. — Cozy. 
Geneseo, Kas. 

The Enchanted Cottage, Richard Bar- 
thelmess. — A swell picture. One of Bar- 
thelmess' best. Some of my patrons 

INDEPENDENT FILM CORP. 
(K. C. Territory) 

The Midnight Express, Elaine Ham- 
merstein. — Played two days to good busi- 
ness. A good thriller. — Wm. Parsons, 
Pershing, Joplin, Mo. 

The Fire Patrol. — A good cast, good 
plot and a thrilling climax. — Wm. Par- 
sons, Pershing, Joplin, Mo. 

Ranchers and Rascals, Lee Maloney. — 
If you want a natural Western, this is 
it. — Wm. Parsons, Pershing, Joplin, Mo. 

The Rip Snorter. — This one was a 
dandy. Everyone liked it fine. — Beverly 
Theatre, Beverly, Kas. 

Hot Dog (animal comedy). — This com- 
edy is certainly a knockout. Pleased 100 
per cent. — C. J. Hagenmaier, Star, Hol- 
ton, Kas. 

Frank Merrill pictures. — We have 
played several of these recently, and they 
have lots of action, but not as fast as 
some of this type. — J. H. McGrath, In- 
diana, K. C, Mo. 

Speed. — One of the best action pic- 
tures and pleased a good crowd. — J. H. 
McGrath, Indiana, K. C, Mo. 

The Midnight Express, Elaine Ham- 
merstein, William Haines. — A cracker- 
jack railroad melodrama, drew a good 
crowd and all were well pleased. — J. H. 
McGrath, Indiana, K. C, Mo. 

Fightning the Flames. — A good pic- 
ture of the typical fire-fighting brand. 
Played on bad rainy night, but those 
who saw it were pleased. — J. H. Mc- 
Grath, Indiana, K. C, Mo. 

PARAMOUNT 

Miss .Bluebeard, Bebe Daniels. — Al- 
though we had no business on this pic- 
ture, it was the dandiest we have played 
in a year. — Geo. Leathers, Strand, Mt. 
Vernon, Mo. 

Old Home Week, Thos. Meighan. — 
Meighan and Ade always put it over. 
This offering will please. It's clean. — 
J. H. Peet, Gem, Appleton City, Mo. 

PATHE 

King of Wild Horses. — Even with the 
wildest stretch of imagination you can't 
swallow the plot, but in spite of this it 
seemed to please. It's a novel picture. — 
J. H. Peet, Gem, Appleton City, Mo. 

UNIVERSAL 

Rose of Paris, Mary Philbin. — A very 
good picture and pleased all who saw 
it. — Geo. Leathers, Strand, Mt. Vernon, 
Mo. 

WARNER BROS. 

Steeleheart, William Duncan. — This 
was a fine picture and seemed to please 
the crowd. — H. L. Marrs, Bone, Pine- 
ville, Mo. 



The Range Buzzard, Pete Morrison. — 
This was a good picture and full of pep 
and fun. Pleased 100 per cent of my 
crowd. — Clarence Stevens, Amusu, Archie, 
Mo. 

Flower of the North, Henry B. Wal- 
thall and Pauline Starke. — This picture 
was a go-getter and although the crowd 
was small, everybody was pleased. Wal- 
thall and Starke were made for this pic- 
ture. Give us more like it. There's only 
one way to make it better — technicolor 
it.— T. D. Peal, Royal, Grain Valley, Mo. 



Theatre Operators 
Attention ! 

You should investigate The 
Kilgen Unit Pipe Organ. The 
best Organ ever produced 
for Theatre service. $3,850 
and up, terms. 

Call or write 

J. W. Jenkin's Sons Music 
Company 

KANSAS CITY, MO. 

Also distributors of the Repro- 
duco Player Pipe Organ — Terms. 



$2150 




Clears an 
*&Mbtior 




rwitdlymnd 



JANUARY is 

First National Month 




Let's Celebrate! 




Page Thirty-five 



f^ST- LOUIS 



FILM MARKET 



Goldman Buys Komm's 

Majestic, St. Louis 

Billy Mueller Has Good Offer on Jeff. 
City and Sedalia Houses. 

It is reported that Charley Goldman 
and J. Laventhal will take over the Ma- 
jestic Theatre, 1022 Franklin avenue, 
owned by Sam Komm. The Majestic seats 
1,100 persons. Goldman & Laventhal 
own the Astor and Rainbow on Broadway 
and are building a new house alongside 
the Astor. 

Jim Drake has sold the Easton-Taylor 
and White Way Theatres to John Pap- 
pas. The Easton-Taylor is a 596 seat 
house and the White Way 392 seats. The 
latter has a 689-seat airdome. 

Information along Picture Row is that 
Billy Mueller of Jefferson City, Mo., has 
received a flattering offer for his two 
houses in Jefferson City and one in Se- 
dalia. Mo., from M. B. Shamberg of Kan- 
sas oiiy, Mo. 

The Gem Theatre, Centralia, 111., owned 
by H. M. Ferguson has been added to the 
Reed-Yenn-Hayes Circuit. This company 
now has 18 houses in Centralia, Zeigler, 
Christopher, Benton, Duquoin, Marion, 
Mount Vernon and West Frankfort, be- 
ing the largest chain in Southern Illinois. 

Frank Leitz has sold the Gem, Mas- 
coutah, 111., to Noah Bloomer, Belleville, 
111. 



MAURICE DAVIS IN CHARGE OF 
PUBLICITY FOR LOEW'S. 

C. F. Charack has succeeded Maurice 
Davis as U exploiteer in this terrtitory. 
Davis has taken charge o fthe publicity 
department of Loew's State Theatre, St. 
Louis. Charack comes from Portland, 
Ore. and has been with the Universal for 
four years. His most recent assignment 
was with the Columbia Theatre, a Uni- 
versal house in Portland. 



"A BIG YEAR FOR INDEPENDENTS" 

Barney Rosenthal, president of Colum- 
bia Pictures, forecasts that 1926 will be 
the most successful year for the local 
independents. He says there is every 
indication that it will be the biggest 
pear for Columbia Pictures notwith- 
standing his office shattered its previous 
marks in 1925. He states that the class 
of pictures to be released and the ad- 
vanced bookings already obtained is re- 
sponsible for his confidence. 



Guy Bradford, formerly United Artists 
salesman, but now connected with an in- 
surance organization, passed through 
town on his way to Springfield, Mo., to 
spend the Christmas holidays. 



Site, Just Purchased 

May Pass to Wm. Fox 

The Theatre Realty Company with 
$2,000 capital has been organized by A. 
M. Frumberg, St. Louis attorney. 

As announced, Frumberg recently pur- 
chased the comer of Grand and Wash- 
ington boulevards for an unnamed client. 

Gossip has it that he represents the 
Fox interest and that a $5,000,000 pic- 
ture palace, office and apartment build- 
ing will mount skyward at that point 
within the next several months. 



ST. LOUIS AMUSEMENT CO. BUYS 

OZARK THEATRE, WEBSTER 

GROVES. 

The Ozark Theatre, Webster Groves, 
Mo., has been purchased by the St. Louis 
Amusement Company. The considera- 
tion has not been revealed. 

For some time the Ozark has been 
served films by the Koplar-Skouras cir- 
cuit. 

It is anticipated that other local and 
suburban houses will be added to the St. 
Louis Amusement Company string in the 
next few months. The company's pro- 
gram for expansion contemplates a chain 
of some fifty or sixty houses. Several 
new houses will be constructed in neigh- 
borhoods where desirable houses cannot 
be purchased. 



ROSCOE COCHRAN DIES. 

Roscoe Cochran, Carmi, 111., head of 
Roscoe Cochran Amusement Enterprises, 
owners of the Strand and Grand Opera 
House, Robinson, 111., died December 
14th. He had been ill about a year. He 
started in the business about 12 years 
ago, operating The Maine Theatre, Car- 
mi, 111. Later he took over the Opera 
House and Strand at Robinson. J. C. 
Hewitt, manager of the houses, will con- 
tinue in that capacity. 



WANTED, A VEST, FOR BILL SHA- 
LET, THE PROUD "PAPA." 

Wanted: One vest. Apply Bill Sha- 
let, manager, United Artists Ex- 
change, Cincinnati, O. 

In short, on December 3rd, Bill be- 
came the very, very proud papa of an 
8-pound boy. And if you have ever 
been in a similar fix, you know what 
it does to vest buttons. 

The baby and mother are doing 
nicely. 

Shalet formerly managed the local 
United Artists branch. St. Louis 
sends congratulations to the happy 
trio. 




[P 



1 



1 BRIGHT BITS and I 

I NEWSY NOTESE 

|l!=ir= 1[ = 1 [= 1 t=i[= lr = 1 r=if= 1 f= 1 p = r 1t =r 1F = ][ J] 

A stage and new heating plant is be- I 
ing placed in the Eagle, Livingston, 111. 

* * * 

The Hiway Theatre, Delta, Mo., is to 
pass out. It changed hands recently and 
the new owners plan to convert it to 
other uses. 

* * * 

Sherman Brown is the new owner of 
the Brown Theatre, Cabool, Mo. 

* * * 

Poor business has forced the Liberty 
Theatre, Paris, Mo., to discontinue shows 
on Monday nights. 

* * * 

Houses reported closed include: Lib- 
erty, Freemans Spur, 111.; Liberty, 
Thompstonville, 111.; Opera House, Irv- , 
ing, 111.; Princess, Arenzville, 111.; Home, 
Donnellson, 111.; Victory, Farmersville, 
111.; Public School, Toledo, 111.; and the 
houses in New Haven, Mo.; Russellville, 
Mo.; Newark, Mo., and Steffenville, Mo. 

* * * 

The St. Louis film colony was greived 
to learn of the death on December 14th 
of the father of Phil Cohen, owner of 
the Lyric and Avenue Theatres, East St. 
Louis, 111. 

A fire which swept the business section 
Afire which swept the business section 
of Eminence, Mo., recently, badly dam- 
aged the Opera House. 

* * * 

Loew's State Theatre, St. Louis, has 
donated a handsome silver trophy to be 
competed for by the soccer football team 
memers o fthe Municipal Athletic Asso- 
ciation. A team must win the cup three 
years in order to hold it permanently. 
The Maschmeyer-Richards Jewelry Com- 
pany of St. Louis will design the trophy. 

* * * 

Mr. and Mrs. Phil Heyde, owners of 
the theatre at Olney, 111., have gone to 
Hot Springs, Ark., for a vacation trip. 

* * * 

Contracts for the construction of the 
new Strand Theatre, East Monroe street, 
Jonesboro, Ark., have been awarded by 
the Jonesboro Amusement Company. The 
new house will cost $100,000. 

* * * 

Plans for a $25,000 theatre for East 
St. Louis, 111., have been drawn by B. A. 
Mueller .architect, Arcade Building, East 
St. Louis. It will be one story, 60 by 
80 feet. Its location has not been an- 
nounced. H. Stephens is the owner. 



Page Thirty.ix THE REEL JOURNAL 



BEST WISHES FOR A MERRY CHRISTMAS 
AND A HAPPY AND PROSPEROUS NEW YEAR 



Start the New Year Right! 

9 

St. Louis Film Exchange 

Distributing 

2 Harold Bell Wright Productions 

"MINE WI TH THE IRON DOOR" "RE-CREATION OF BRIAN KENT' 



6 BANNER - 6 ROYAL 

6 FRANK MERRILL'S 

6 SCHULBERG'S 

6 PRINCIPAL 

6 JANS 

A Few of Oar Box-Office Winners — 

"The Plastic Age" "Wandering Footsteps" "Before Midnight" 

"The Girl Who Woudn't Work" "Wreckage" "Savages o fthe Sea" 

"Capital Punishment" "This Business of Love" "Married" 

"When Better Pictures are Made We'll Distribute Them!" 

St. Louis Film Exchange 

HARRY HYNES, Manager 

3334 OLIVE ST. Phone, Jefferson 0651 



December 26, 1925 



Page Thirty-teven 



CAN'T KEEP THIS FELLOW BUSY. 

J. Cornelius Hewitt of Robinson, 111., 
hasn't much to do and is advertising for 
work in spare moments. 

The letter heads of the Strand Theatre 
announces that in addition to bing man- 
aging director, Hewitt is sometimes oper- 
ator, janitor, cashier, doorman, usher, 
steno, book, bill poster, bill passer, bill 
dodger, sign painter and flunk and that 
he is open for work at spart times. As 
a foot note he adds: "You know what 
'Hickey' says? Well,— that this." 
* * * 

Many exhibitors came to town in the 
pre-holidays period to arrange their 
Xmas programs and to do some Christ- 
mas shopping. Included were: Brady, 
Cape Girardeau, Mo.; Tom Reed, Du- 
suoin, 111.; Jim Reilly, Alton, 111.; Bob 
Stemple, St. Charles, Mo.; O. E. Simon, 
Jefferson City, Mo.; Green Luttrell, Jack- 
sonville, 111.; Bob Hickman, Puxico, Mo.; 
C. J. Lawson, Mount Olive, 111.; John 
Rees, Wellsville, Mo.; Ray Delapp, Kans- 
sas, 111.; Messrs. Tetley & Marsh Bonne 
Terre and Flat River, Mo.; Joe Lyman, 
Roodhouse, 111.; Ray Mueller, Mexico, 
Mo.; J. W. Cotter, Moberly, Mo.; Asher 
Levy, general manager for the Orpheum 
Circuit, also was here. 
* * * 

A renovating machine recently install- 
ed in the local F. B. O office, is getting 
wonderful results, Tom McKean, mana- 
ger, reports. With the machine it is pos- 
sible f o give the exhibitors clean and 
clear iilms at all times and it greatly 
lengthens the life of the film. 



IF NEWSPAPER ISN'T FAIR, BUY 
IT, SAYS HY HALLWAY. 



Henry Hallway, who owns picture 
houses in St. John's Station and Flor- 
issant, Mo., purchased the Gem Over- 
land-St. John's Record, issued weekly 
at St. John's Station, to see that his 
houses got proper publicity in the 
news columns. 

In the issue of December 3rd, a 
seven-column banner announced: "This 
edition is dedicated to Mary Carr, 
Princilla Bonner and Kenneth Harlan, 
the stars in 'Drusilla With a Million,' 
and to Mr. Tom McKean, the St. Louis 
manager for F. B. 0. who made it 
possible for us to get this Super-Spe- 
cial direct from the New St. Louis 
Theatre." 

Moral: If the editor doesn't give you 
an even break, get a newspaper of 
your own. 



Closing quotations onn the St. Louis 
Stock Exchange December 19 showed: 
Skouras A, 52 bid and 54 asked; St. 
Louis Amusement Company, 52 bid and 
54 asked. These stocks have been rath- 
er quiet in recent weeks. 

* * * 

The management of the St. Louis 
Theatre, St .Louis, has announced that 
Julius K. Johnson, formerly of Holly- 
wood, wil be permanent organist at that 

place. 

* * * 

The office section of the Grand Cen- 
tral Theatre Building, St. Louis, will be 
remodeled. 



Bill Keigley, whomanaged the Reed- 
Yemm-Hayes houses in Benton, 111., is 
now in charge of the Washington, Belle- 
ville, 111., owned by F. E. Ludwig. 

His place at Benton has been filled by 
W. A .Irwin formerly at Marion, 111., 
while Al McCullough is the new Reed- 
Yemm-Hayes manager at Marion. 

* * * 

E. M. Biddle, Paoli, Ind., theatre own- 
er, is in a hospital at West Baden, Ind. 
His condition is critical. 

* * * 

Reports are that Eddie Alperson's boy 
is getting to be some bicycle rider. Al- 
person manages the Warner Brothers 
branch here. His hopeful is but 7 
months. However, you all know what 
a wonder Eddie is. Nuf sed. 

* * * 

The son of C. E. Penrod, division man- 
ager for F. B. O., had a very narrow es- 
cape from very serious injuries when 
struck by an automobile in Indianapolis, 
Ind. ,last week. Fortunately the plucky 
lad escaped with minor cuts and bruises, 

He is si xyears old. 

* * * 

C. D. Hill, manager of this district for 
P. D. C. leaves early in January to at- 
tend a sales conference on the Pacific 
Coast. Hill's district is leading the na- 
tional sales contest and he is hopeful of 
maintaining the winning pace until the 
finishing wire is reached. It will take 
some thoroughbred to grab first honors 
from him and his branch managers. 

* * * 

"Buns" Derby, formerly on the sales 
staff o fthe local F. B. O. office is now 
manager of William Goldman's Kings- 



C&ristma* (greetings; 



Best Wishes for the New Year 



from the Boys of 

F. B. O. 

TMP 
LEW BENT 

Representative Northern Miss 
ouri and Northern Illinois 

TOM TOBIN 

Representative Southeastern 
Missouri, Southern Illinois 
and Kentucky 

JOHN WALSH 

City Representative 

TOM McKEAN 

Manager 

F. B. O. Exchange 

3312 Olive St. ST. LOUIS, MO. 



jHerrp Christmas 



and 



J|appP J?eto §9ear 

from 

The House of Service 

Enterprise 

Distributing 

Corporation 



JIMMIE ROGERS 
Branch Manager 



3320 Lindell Blvd. 



St. Louis 



Page Thirty-eight 



THE REEL JOURNAL _ 



MISSOURI, KINGS, RIVOLI HOLD 
FREE XMAS SHOWS FOR KIDS. 

The Missouri, Kings and Rivoli thea- 
tres arranged to admit orphans from St. 
Louis institutions free o fcharge to their 
shows in Christmas Week. The Mis- 
souri's special matinee was on Christmas 
Eve. The Kings and Rivoli threw open 
their doors to the orphans each afternoon 
from December 21 to 25 inclusive. 

The Missouri also had a novel lobby 
display to boost the Christmas Seal cam- 
paign o fthe St. Louis Tuberculosis So- 
ciety. It was a woodland scene depict- 
ing a 1925 Christmas Health Seal and 
was designed by Milton Whelpley of the 
St. Louis School of Fine Arts. 



CORRECTION. 

It was erroneously stated last week 
that Nicky Goldhammer had left Uni- 
versal. Nicky is still very much on the 
job as assitant manager and wants the 
whole wide world to know it. 



Lou Hess, manager, and Nicky Gold- 
hammer, assistant manager of Univer- 
sal here, are back from New York. They 
see big things in 1926 for U Pictures. 
* * * 

Bill Barron, manager for United Ar- 
tists, in a very few minutes raised $100 
for the family of "Sunny Jim" Mateer, 
traffic patrolman, who was murdered by 
stick-up men December 17. Mateer was 
killed when he attempted to arrest two 
men who stuck-up a cigar store near 
Grand boulevard and Olive street where 
he directed traffic. He was very popu- 
lar with the boys along Picture Row 
and everyone else that knew him. 



St. Louis Film Board Extends 
Greetings 



"To Exhibitors In Our Territory: 

The St. Louis Film Board of Trade 
and each one of its Exchange Mem- 
bers, the Arbitration Board and its 
Exhibitor Members, have asked me 
to extend to you, one and all, our best 
wishes for' A Merry Christmas and 
A Happy New Year. 

Not only at Christmas time is the 
Golden Rule in effect, as our Golden 
Rule confronts us at all times. We 
welcome Out-of-Town Exhibitors to 
come to our meetings on Fridays and 
help us by sitting on the Arbitration 
Board. Another thing, our commodi- 
ous quarters are open to you. We 
have every convenience for the com- 
fort of an* Exhibitor. Our Secretary 
will help you on correspondence and 
will direct 'you to the Film Exchanges. 
Trade Journals are on file and large, 
commodious chairs bid you welcome to 
spend a few hours going over busi- 
ness matters or friendly visits. In 
fact, there is not a more convenient 
place for you to establish temporary 
headquarters than the Film Board of 
Trade affords in St. Louis when you 
are in the city. The St. Louis Film 
Board of Trade is your Board, get use 
of it." 

Wishing you the compliments of the 
season. 

Cordially, 
HARRY WEISS, Pres. 



LEW CODY IN "TOTO" ROLE. 

Lew Cody has been chosen to play the 
part Leo Ditrichstein played on the 
speaking stage in "Toto," which is short- 
ly to be pronounced by John M. Stahl 
as his first production under the Metro- 
Goldwyn-Mayer banner. 

Stahl, creator of some of the great- 
est successes of the screen, who has been 
producing for First National, is under 
contract to Louis B. Mayer, and from 
now on will direct under the M-G-M 
banner. He is the creator of such suc- 
cesses as "Why Men Leave Home," "The 
Dangerous Age," "The Child Thou Gav- 
est Me," "One Clear Call," and his re- 
cently completed "Memory Lane." 



for 




%iendlij]{and 




easton's (greetings 

from 

SAM WERNER 



? 



United Film Exchange 



3314 Lindell Blvd. 

ST. LOUIS, MO. 



^eartp (greeting* 



for Christmas 



and the 



NewYear 



EDUCATIONAL 

Film Exchange oS Mo., Inc. 

3334 Olive St. ST. LOUIS, MO. 






S. J. HANKIN, 
Branch Manager 









mmS& 



'■ ■'(''•" '■■/'" IP 



: m 






■ ■' ' "• •'' ' V ■• I '■■■■■ K 3* :■ -'v.' v i 



■ '-.:*■•■■■•.:■':'.'■:■* 
■;.<■■:..■■<;<;- 












•.'''•".■''■* ' r 

.•.'.''?...>'■''•.•,■ 

•'.'.■-■'■' 



'.'.■':■'''>'' 



: ''V-. 






.*,'%' 



flK9 



t»'/, 












2S*