Full text of "The Reel Journal"

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...LARRY SEMON...

WILL CRASH YOUR BOX OFFICE IN JANUARY!
—ANOTHER REASON WHY JANUARY IS

Laugh Month

Pathe Exchange, Inc.

Knnsns City — 111 W. 17th St.
J. A. Epperson. Mgr.

■ ■ol. XI

Januarv 2. 1926.

J2.00

St. lionla — 3316 OUve St
James A. Harris, Mgr.

Q'/ie ^ilm ^rade ^aper of the Soutlm^^sfj

...LARRY SEMON...

WILL CRASH YOUR BOX OFFICE IN JANUARY!
—ANOTHER REASON WHY JANUARY IS

Laugh Month

Pathe Exchange, Inc.

Kansas City — 111 W. 17th St.
J. A. Epperson. SIgr.

^^^Sk

.XI

January 2. 1926

Page Two

THE REEL JOURNAL

EMORY JOHNSONS MUGt EXPLOITATION THRILLER.
9 Q>^^ I

It's

Cleaning

up for

Thousands of

Exhibitors

How About

You,

4>.

Distributed by
Film Booking Offices, Inc

Snower nidfi;.,

Kansas City, 3Io.

S312 Olive Street,

St. Louis, Mo.

127 S. Hudson,

Okluliomii City, Okla.

230 Union Avenue,

Memphis, 'J'enn.

January 2, 1926 Page Three

GOOD-BYE
19X5!

YOU were a good year.

YOU brought the Quality Fifty-Two with you.

FROM Metro-Goldwyn-Mayer.

"THE Merry Widow," "The Unholy Three," "Never The Twain Shall Meet," "Slave of

Fashion," "Pretty Ladies," "Midshipman," "Lights of Old Broadway."

YOU Brought them and a lot more M-G-M hits.

GOOD-BYE 1925!

WELCOME 1926!

THERE'S a great year ahead.

FOR Metro-Goldwyn-Mayer exhibitors.

SOON you'll read the big news.

OF what M-G-M has in store for coming months.

GREAT Box-Office Attractions.

THE Kind That Make Us The Talk of the Industry.

SO Long 1925.

WRAP Up your house records and take *em away. 7

WE'VE Got Things that will make those records look sick.

WATCH Us, Gentlemen, We're Making History!

HAPPY NEW YEAR

1926

will be another

YEAR!

iiiiiii nil mill iiiiiiiiiiiiiiiiiiiiiiiiiiiiii mil iHiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiii iiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiniiiiiiiiiim

W. A. SCULLY ^ ^ „, ^-.^ C. E. GREGORY,

Resident Manager ''• *" 'LYINJN, Resident Manager

3332 Olive St. District Manager 1706 Wyandotte

St. Louis Mo. Kansas City, Mo.

Page Four

THE REEL JOURNAL

Again, The Public Speaks!

"Give Us Real Stars"—
"Give Us Real Stories"—
"Give Us More First National
Pictures, and We'll Give More Dollars"

■ JOHNW

JANUARY — Is First National Month!

ST. LOUIS

3319 Locust

Harry Weiss, Mgr.

KANSAS CITY
1712 Wyandotte
Tom Byerle, Mgr.

Here It Is— The Mighty Epic of Steel . . .

Action and Drama Plus

In the Romance of Steel

a tremendous dramatic story
filmed in the heart of the
great steel industry — a true
to life story superbly devel-
oped and transferred to the
screen.

Jldapttn d) Elliott J. CIdwsoa
from the

SATURDAr evCNINC POST sToaies

"Th^JIdvenluyes of Wally Cay'by H ERSCHEL S. HAIL
Directed by

JAMES HOGAN

PRODUCERS 'dISTBJ BUT! NC
COKPOKATION

TRAPPED !

In the Path of a Rushing Tor-
rent of Fiery Liquid Steel, How
Was She to Escape? My! What
a Kick They'll Get in This One !

CecilB.DeMiue

ftresenls

THREE

jETXAGOUDAt

ROBERT Ames

iHENFYRmnHAU,
landCUVEBBOOK

tnd Monte Kuu^ohn

FVmn tlu fUy h/
Anthony Pftul K«Uy>

COMING, the THRILLING RUPERT JULIAN PRODUCTION

A Thrilling Story of Love With a Back-
ground of War — A Game of Hearts and Na-
tions — Three Pawns on the Chess Board of
Life— Here's a Picture that Will Keep Them
Gripping their seats from Curtain to Curtain

Two More Winners From

EAST

Producers Dist. Corp.

ST. LOUIS

KANSAS CITY

A Rupert Julian Production

Page Six

THE REEL JOURNAL

INDUSTRY WILL PASS $250,000,000 BUILDING MARK IN
1926, IS ESTIMATE OF COST.

BEN SHLYEN
Publisher and Bdltor
. C. Tucker, AOT. Mg;r,

ircuIatlnK in Missouri
.iiisas. No. OI{lahoma
o. Arkansas, West
.iitucljy, West. Ten-
ssee. So. Illinois an
W. Indiana.
Every Saturday by

eIj journal
.'uiilishiivg co.

anufnoturors Exchnnpr
KauNnR rity. Mo.

An Eventful Year

The year just closed has been
one of the most eventful periods in
motion picture history. There have
been startling announcements ;
changes and more changes; thea-
tres have closed, new and finer
ones have opened; companies have
merged; new ones have been
formed. Doubtless no industry has
seen activity that could compare
with that of the past year in the
motion picture business.

As to pictures released, without
mention of titles, 1925 has seea
some of the biggest masterpieces
ever produced. That the screen
plays have made certain and defi-
nite progress is not to be denied.
And it can safely be added that in
1925 greater progress than during
any preceding year has been made.
Perfection has not yet been
reached. There still is much left
for the motion picture and the in-
dustry to perform. It would take
many pages to review in full the
events of the year. Suffice it to
say they shall remain outstanding
events for many years to come.

The march of progress is not
stopping here. It is going forward
with greater strides than ever.
What 1926 will foresee should not
be problematical. There are many
rumors in the air that even now
forecast many important things
that will happen. And with it all
there is every reason to believe
that the new year will be a pros-
perous one for the motion picture
industry.

Fhill speed ahead for a prosperous
year in the motion picture industry!
That is the condition forecast and indi-
cated by exhibitors, producers and dis-
tributors in all parts of the country.
Pointing to the uniformly excellent year
just recorded, leaders in the several
branches see no reason why 1926 should
not have in store for them even greater
things.

Among the signs of a healthy twelve-
month about to open up is the tremend-
ous increase in theatre construction in
the past year. A forecast of the Archi-
tectural Forum shows work totaling
$174,000,000 scheduled. With this figure
as a basis and considering that the actual
construction in 1925 exceeded the early
estimate for that period by more than
$91,000,000, it is estimated that construc-
tion in 1926 will pass the $250,000,000
mark, if allowance is made for remodel-
ing and further projects. All this from
the viewpoint of the exhibitor.

In the fields of production and distri-
bution a parallel situation is pointed out
by officials of large corporations.

Control of Ufa to Metro

and Paramount; "U" Out

New York, Dec. 30. — (Special to the
Reel Journal), — In an announcement
which has electrified the film world here
today, it is reported that Famous Play-
ers and Metro-Goldwyn-Mayer have
closed deals giving them control of the
product of the German Ufa Company.
This comes as a total surprise, since it
had been announced that deals have been
satisfactorily concluded with the Ufa
Company by Universal. This, it is re-
ported, fell through on a last minute
hitcTi.

Another development which is evoking
wide interest is the negotiations of Jesse
L. Lasky of Famous Players regarding
the acquisition of the United Studios of
Hollywood. M. C. Levee has declared
that thus far, United has made no deci-
sion to sell.

Kansas-Mo. M. P. T. 0.

Directors Meet Jan. 12

Three questions of more than casual
importance are slated to be discussed,
and probably decided upon, at the meet-
ing of the board of directors of the M.
P. T. O. Kansas-Missouri in Kansas City,
January 12.

The question of M. P. T. 0. K.-M.
members declining to sit on the joint
board of arbitration to hear cases of ex-
hibitors who are not members of the ex-
hibitor body, probably will be first "on
the carpet." Then will come the question
of admitting managers of producer-
owned theatres into the organization as
active members. It will be necessary to
amend the constitution at a convention
before favorable action can be taken, of
course, but sentiment expressed at the
meeting is expected to be a barometer of
the action to follow later.

Then the proposition of holding an an-
nual "social" convention will come up. A
meeting, with all exhibitors of Western
Missouri and Kansas present, with no
business to interfere with pleasure, is
looked upon with great favor by the ex-
hibitors. The New Year's party has been
called off with the probability that Janu-
ary 15 may be set as the date for the
fir.st M. P. T. O. Kansas-Missouri "so-
cial" convention.

Warner Bros. Forming

Big Road Show Unit

New York. — (Special to the Reel
Journal). — Warner Bros, are forming
a special road show unit to produce
six big specials during the coming
year, it has been announced by War-
ner officials. The special pictures are
to be road showed at an admission of
$1.50 top.

The first of this group, it is under-
.stood, will be Barrymore's "Don
Juan," followed by two big pictures
from Lubitsch. The company is nego-
tiating with ether studios for addi-
tional product of this calibre.

F. B. 0. Planning Sixty

Specials for 1926-27

Plans for assembling next season's
product, embracing about sixty specials
and program features, were definitely set
in motion this week with the arrival of
J. I. Schnitzer, vice-president in charge
of production, at the F. B. O. Studios in
Hollywood.

There will be star series features star-
ring Fred Thomson, Evelyn Brent, Dick
Talmadge, "Lefty" Flynn, Tom Tyler and
Bob Custer. It is at nresent nlanned to
present Alberta Vaughn in at least one
more two reel series, "Fighting Hearts,"
by Sam Hellman.

Future Fred Thomson attractions, it is
reported, will be made on an even more
elaborate scale than in the past.

Enterprise Here Reports

Satisfactory Year in '25

Bob Withers, Kansas City manager for
Enterprise, declared this week that his
company sees an encouraging future for
Independent product in 1926, based on
strength of a considerable increase in
sales last year over 1924. "Action pic-
tures are getting the money, and that
means they'll repeat," he said.

He reported the coming release in Jan-
uary of the first of the Bernard McFad-
den pictures, "The Wrong Doers," star-
ring Lionel Barrymore. In the McFad-
den group, exhibitors will get the bene-
fit of the publicity and advertising that
is being carried in the McFadden publi-
cations, reaching more than 16,000,000
readers, he pointed out.

5 Westerns On Standard

Schedule for January

Jack Langan, manager of the Standard
Film Exchange, announces the following
releases during January: "Galloping
Jinx," with Buddy Roosevelt, Jr.; "The
Desert Demon," with Buffalo Bill, Jr.;
"Wolfheart's Revenge," starring Wolf-
heart; "The Fugitive," with Ben Wilson;
and "With Buffalo on the U. P. Trail,"
starring Roy Stewart, Cullen Landis and
Shelden Lewis.

January 2, 1926

Page Seven

ST. LOUIS SEES IN COMING YEAR GREATER EXPANSION
OF CIRCUIT BOOKING COMBINATIONS

By DAVID F. BARRETT, St. Louis Cor
respondent for THE REEL JOURNALr—

The year 1926 will witness the most
revolutionary changes in the exhibition
branch of the motion picture industry in
St. Louis and elsewhere throughout this
trade territory that has ever transpired.

In many aspects, present conditions
and the prospects for the future are the
most dangerously alarming in history. In
many quarters there are surface indica-
tions of a panicky nature.

All this is due to the growing tendency
toward chains, block booking combina-
tions and closer relationship between the
producers and distribution branches of
the business with theatres.

What's It All About?

While the daily press have been filled
with columns and columns of news about
the Federal Trade Commission's so-
called investigation of Film Trust and
with high sounding predictions of what
is going to happen in that quarter, the
independent exhibitors and producers
have been wondering what it is all about
as they see on every hand further steps
toward centralization.

In St. Louis, the days of the strictly
independent exhibitor is fast passing.
Week after week new houses are taken
over by the various local chains and other
deals are pending that will cut into the
present ranks of the independents. And
close students of local conditions predict
that the survivors will have to form new
chains or block booking combinations for
their own protection.

Skouras-Koplar Chains Dominant.

In the St. Louis film world the domi-
nant factor is the Koplar-Skouras com-
bination as represented by Skouras
Brothers Enterprises and the St. Louis
Amusement Company.

Skouras Brothers in addition to own-
ing and operating four first run theatres,
the First National franchise for this ter-
ritory, the local Educational branch and
the St. Louis Film Exchange, with Harry
Koplar control the St. Louis Amusement
Company which now has twenty-four
theatres in St. Louis and suburbs with
approximately 34,500 seats. In addition

mm
'tor

^riefdyHmd

they have announced plans or are con-
structing two other houses and are con-
sidering the purchase or erection of
many others. This company also has
seventeen airdomes with 27,500 seats.

Another big factor in the local exhi-
bition world is William Goldman. He is
now operating independently five houses
with 5,511 seats, has three airdomes with
3,661 seats and has announced that he
will build three theatres with a total of
4,700 seats and a 1,500 seat airdome. He
is also known to be dickering with some
fthe biggest producers and distributors
m the country and the St. Louis film
world would not be surprised to hear that
he had definitely closed a deal whereby
he would take over a big new first run
house for some big gun, throwing his
second-run houses into a new national
chain.

Then there is the Laventhal string of
houses which now include the Union, Mi-
kado, Ashland, Newstead, O'Fallon, Em-
bassy and Plaza. This company is in the
market for other houses and plans the
erection of two other houses.

Other Circuits Planned.

Other chains include that of Fred Weh-
renberg, the Rex Amusement Company,
Joe Mogler and John Karzin.

A number of other houses including
those in minor chains are also planning
_ to book their film in .blocks in the fu-
' ture to combat the larger chains.

So far as the strictly independent
houses are concerned there are not only
about forty-one or so out of the total of
108 booking film on St. Louis and St.
Louis County.

In view of these conditions it is not at
all surprising that the small fellows are
trying very hard to figure out what 'is
going to happen to them. Many are on
the fence. They don't know whether to
sell out to the bigger groups or to carry
on.

From the view point of the patrons of
the theatres it is very questionable as to
whether it would not be desirable for the
houses to be controlled by larger corpo-
rations. It is certain that such groups as
Skouras Brothers and the St. Louis
Amusement Company have not lowered
e.\hibition standards in this vicinity.

The advantages of centralized control
are manifest. And the dangers of such a
system are equally not hard to foresee.

But at any rate it is certain that much
film history will be made in 1926.

The books are open and Father Time
has his pen in hand.

A. E. Fair With Universal.

New York. — A. E. Fair, formerly con-
nected with the Lynch Theatrical Enter-
prises in the south, and later assistant to
Harold B. Franklin, head of Paramount's
theatre department, has been placed in
charge of the Universal Chain Theatres
Corporation.

The Greatest '
Theatres of

the Country
are Boosting

LAUGH
MONTH

Fire Saturday did $3,000 damage to
the Elms Theatre, suburban house of
Kansas City. The building carried $3,500
insurance, according to Emmett Buchan-
an of Independence, Mo., owner of the
theatre.

Get your extra
comedy bookings
set, with at least
one All- Comedy
Program, from the
great line-up of

&cLucciticmxi£.

And get ready to
tie up with this
colossal campaign
for the best busi-
ness you've ever
done with Short
Features,
in

JANUARY

(T^dAjxxLtiernal (PcctuA:^)

■THE SPICE OFTHE PROGRAM" A

EDUCATIONAL
FILM EXCHANGES, INC.

E. W. Hanimons, President

Page Eight

THE REEL JOURNAL

Producers Dist. Corp. Announces 23 Releases

For First Half of Coming Year's Program

The line-up of Producers Distributing
Corporation for the first half of 1926
will consist of twenty-three high class
attractions, according to an official an-
nouncement from John C. Film, vice-
president and general manager, who
makes public an impressive list of at-
tractions for release between January
1st and June 30th, 1926.

The schedule as now arranged calls
for eight productions from the Cecil De
Mille Studio, including the De Mille per-
sonally directed production, "The Volga
Boatman," twelve productions from the
Metropolitan Studios, including two spe-
cials from A. H. Sebastian and one Ren-
aud Hoffman; two productions from Mar-
shall Neilan, and one big comedy fea-
ture from Al Christie.

Cecil De Mille will contribute two Rup-
ert Julian productions in "Three Faces
East" and "Silence;" two Paul Sloane
productions in "Made for Love," and
"Eve's Leaves;" one Alan Hale produc-
tion "Braveheart;" one William K. How-
ard production "Red Dice," and his own
personally directed offering, "The Volga
Boatman." One other production, "Bach-
lor's Brides," will star Rod La Rocque.

The Metropolitan offerings, to be pre-
sented by John C. Flinn, include "Steel
Preferred," directed by James V. Hogan,
"Rocking Moon," a George Melford pro-
duction, "The Million Dollar Handicap,"
directed by Scott Sidney, "Paris at Mid-
night" a Frances Marion production di-
rected by E. Mason Hopper, "The Dan-
ger Girl," "Forbidden Waters" and "The
Dice Woman," to be directed by Edward
Dillon. "Whispering Smith" and "Ship-
wrecked," the directors of which have
not yet been decided upon.

"Fifth Avenue," a dramatization of the
human side of New York's famous thor-
oughfare, suggested by Arthur String-
er's story in the Saturday Evening Post,
will have Marguerite De La Motte and
Allan Forrest in the featured roles, with
Flora Finch, Lillian Langdon, Anna May
Wong, Crauford Kent, Josephine Nor-
man and Sally Long in the supporting
cast.

A. H. Sebastian will present "The
Prince of Pilsen," adapted from the fa-
mous musical comedy success of the same
title by Frank Pixley and Gustav Lud-
ers. Anita Stewart has already been
signed for the leading role.

"Wild Oats Lane," the Mar.shall Nei-
lan production, will be an elaborate pic-
turization of Gerald Beaumont's story,
published as a serial in the Red Book
magazine. Viola Dana and Robert Ag-
new are starred.

"The Unknown Soldier," an inspiring
view of the World War's aftermath,
written by Dorothy Farnum, will be pre-
sented by Renaud Hoitnian.

Al Christie will contribute another
big feature comedy in "The Champion
Lover."

Thomson Specials to Be

Made on Bigger Scale

starting with "The Tough Guy," Fred
Thomson's forthcoming Western feature,
shortly to be released by F. B. O., the
Thomson attractions will be made on
an even bigger scale than in the past,
according to Roy Churchill, local man-
ager.

So swiftly has Thomson risen to the
heights as a box office star and so in-
sistent has been the demand from ex-
hibitors for his well made attractions,
that F. B. O. has decided to increase the
production budget for all future produc-
tions in which the big Western hero is
to be starred, along with his famous
horse, Silver King. No expense what-
ever is to be spared in making each suc-
ceeding Thomson attraction bigger and
better than its predecessor, Churchill
said.

8 BUSTER BROWN PRODUCTIONS
AVAILABLE FOR LAUGH MONTH

Eight Buster Brown productions will
^e avai'able for booking during National
I^augh Month, it was announced this
week by Harry Taylor, local Univer-
sal manager. This includes three of the
series which ordinarily would not be re-
leased until later in the winter and
spring, but which are being rushed to the
exchanges so as to be on hand for
January.

Together with the regular January
releases, this will total seventeen two-
reel comedies which the exhibitor can get
right out of the can.

UNIVERSAL SIGNS SEIGMAN FOR
WORK IN "POKER FACES."

. George Siegmann, one of the best
known characters and "villains" of the
screen, has signed a long term contract
with Universal. Siegmann recently com-
pleted an excellent "heavy" role in "The
Midnight Sun," Universal Super-Jewel,
directed by Dimitri Buchowetzki. His
firit work under his new contract with
Universal will be in "Poker Faces," with
Edward Everett Horton in the stellar
role and Harry Pollard directing."

The popular villain first won his way
to screen fame by his work in "The Birth
of a Nation," impersonating the charac-
ter of the negro "heavy."

Christie Lists Many

Comedies for January

Christie two-reel comedy films which
will be available for showing "Laugh
Month," through Educational Film Ex-
changes, will include new comedies in the
Bobby Vernon, Walter Hiers, Jimmie
Adams and Christie Comedy series.

The new Vernon comedy is "Yes, Yes,

YOUR HOST

TRAILERS SEII SFATg

^TEJl/ESAftsMANl

Babette," a doughboy's delights in Paris.
The Walter Hiers comedy is "Weak but
Willing." "A Salty Sap" is the Christie
Comedy with Billy Dooley. The Jimmie
Adams comedy is "P'or Sadie's Sake."

Previous releases in the Christie-pro-
duced two-reelers are "A Goofy Gob,"
with Billy Dooley, "My Swedie" with
Neal Burns and Vera Steadman, Walter
Hiers' "Hot Doggie," and Jimmie Adams'
"Fair But Foolish."

PATHE OFFERS SEMON COMEDY,
"STOP, LOOK AND LISTEN."

"Stop, Look and Listen," Larry Sem-
en's first feature comedy under the
Pathe banner, will be released on Janu-
ary 31st, according to an announcement
this week from J. H. Epperson, local
manager. This feature comedy is a pic-
turization of the Broadway musical com-
edy success of the same name and makes
an ideal starring vehicle for Semon, who
directed the picture as well as assum-
ing the leading role.

Dorothy Dwan appears opposite Semon.
Others in the cast are Babe Hardy, Mary
Carr, Lionel Belmore, Bull Montana,
William Gillespie, Josef Swickard, B. F.
Blinn, Frederick Kovert and Curtis Mc-
Henry.

"FIGHTING HEARTS," ALBERTA

VAUGHN'S NEXT FOR F. B. O.

F. B. O.

Sporting events will play an important
part in F. B. O.'s new two reel series,
"Fighting Hearts," by Sam Hellman, just
launched at the West coast studios of
the company, according to Roy Churchill,
local manager.

In the first episode a football game
will be a feature. Other episodes will
show rowing, cricket, golf, athletic meets
basketball, baseball, etc. Alberta
Vaughn will be a newspaper woman.

Distributeil by
Independent Film Corp., K. C, Mo.

man

%iemiluTland

January 2, 1926

Page Nina

Pathe Offers 5 Comedies
First Week of "Laff" Month

Five comedy subjects are announced on
the Pathe short-feature program for the
first week of "Laugh Month." Mack
Sennett and Hal Roach comedies as well
as "Aesop's Film Fables" and "Topics
of the Day" are represented on the Jan-
uary 3rd release schedule. Roach will
offer "A Punch in the Nose," a two-reel
comedy, and "Between Meals," a single
reeler; while Sennett will present "The
Gosh Dam Mortgage," a two-reel fun-
film.

"The Green Archer" reaches the fifth
chapter entitled "The Affair at the
River." The Hudson is the scene of the
action in this chapter. Down this his-
toric waterway two powerful speedboats
race.

The first "Laugh Month" cartoon com-
edy of the "Aesop's Film Fables" ser-
ies is entitled "The Gold Push." "Top-
ics of the Day," the reel of wit and hu-
mor, and two issues of Pathe News. round
out the Pathe short-feature schedule for
the week of January 3rd.

HOW AN ALL COMEDY PROGRAM THAT WAS "ADVER-
TISED" TOOK A NEW HOUSE RECORD

The Press Gets Back

of "Laugh Month" Drive

New York. — Whole-hearted coopera-
tion in boosting National Laugh Month is
reported on the part of newspaper edi-
tors, columnists and cartoonists in vari-
ous parts of Ine country. Column after
column has been devoted to this unique
idea, and, as January 1st, the beginning
of National Laugh Month, approaches,
an increased number of newspapers are
falling into line behind the rib-tickling
drive.

Several of the i.ietropolitan dailies in
New York City have been especially en-
thusiastic over Laugh Month. Arthur
Brisbane, the roted Hearst newspaper
editorial writer, has given it significant
space.

The Los Angeles Examiner is to print
a dcu'i)le-page spread of Laugh Month
H'atevial soon.

Reports from other sections of the
couTitry indicate an equal interest in the
Laugh Month propaganda.

won

By JACK AUSLET.

While selling on the question of the
all-comedy program, I will say that the
idea was originated by our Vice-Presi-
dent and General Manager, Mr. Elmer
Pearson, some three years ago when
Pathe first started releasing the present-
day feature t wo-reel comedies. The
writer was successful in booking a great
number of all comedy days throughout
different sections of the South.

Coming to the Pathe office in Kansas
City last June, I at once set my plans to
inaugurate the all-comedy days in this
territory. I met with little success and
for three months I labored from day to
.flay to endeavor to sell the idea to some
exhibitor. Only when Mr. Finney was
placed in charge of the Best Theatre at
Parsons, did I receive any encourage-
ment. Mr. Finney left it to me to ar-
range an eight reel all comedy program.
To say that it went over big would be
putting it mildly. It was a tremendous
success; in fact it broke the box office
record for many months back. Mr. Fin-
ney at once booked one for the Beldorf
Theatre at Lidependence, Kan., which he
is now managing.

It took a little time for the news of
the success of this new unit program to
reach the ears of the exhibitors and for
■ the past three weeks we have been very
successful in securing programs from the
leading theatres throughout the terri-
tory; in fact a majority of the theatre
owners have arranged to run one or more
of the all comedy programs in January
laugh month.

This new style of screen offering has
awakened the exhibitor to the fact that

McClure Brought 'Santa'

For Pre-Xmas Show

To exploit the Larry Semon picture,
"Wizard of Oz," and to overcome the
usual pre-Christmas slump, Harry Mc-
Clue, manager of the Strand Theatre,
brought Santa Claus to town.

Santa appearetl on the stage during
the performances of the run, and shook
hands with the eager kiddies and took
their "Christmas orders." The stunt was
adequately publicized in the newspapers
and with throwaways. In addition to
this, the event was good for columns of
"free" newspaper space.

Writing the REEL JOURNAL, Mr.
Clure says: We are going to make an
annual stunt of this one. It surely
worked, and incidentally, we got the
thanks of all the mothers in town. The
kids fairly scrambled in to see Santa,
and we had good business at every mati-
nee. I believe it is one of the best good-
will stunts we have ever used."

the comedies on the screen are as well
received as from the speaking or vaude-
ville stage. They realize, too, that their
comedies must be exploited and adver-
tised as well as their feature length pic-
tures. I am delighted that I was able to
accomplish the above feat for our Man-
ager, Mr. J. A. Epperson, who has been
having one idea in mind for months to
induce the exhibitor to properly adver-
tise their comedies, in fact the whole
Pathe sales force are jubilant over the
success, each one is more than doing his
part towards making January the great-
est laugh month in History of the Mov
ing Picture business.

The following theatres in the Kansas
City territory have booked Pathe's Three
Ring Comedy Circus during the month
of January, LAUGH MONTH:

Beldorf Theatre, Independence, Kan.;
Marlborough Theatre, Kansas City, Mo.;
Opera House, Butler, Mo.; Peoples Thea-
tres, Pleasant Hill, Mo.; Marple Theatre,
Wichita, Kan.; Palace Theatre, Enter-
prise, Kan.; Isis Theatre, Lucas, Kan.;
Seeley Theatre, Abilene, Kan.; Cozy
Theatre, Sylvan Grove, Kan.; Orpheum
Theatre, Leavenworth, Kan.; Waldo
Theatre, Union Star, Mo.; Farris Thea-
tre, Richmond, Mo.; Indiana Theatre,
Kansas City, Mo.; Circle Theatre, Kan-
sas City, Mo.; Waldo Theatre, Kansas
City, Mo.; New Palace Theatre, Kansas
City, Mo.; New Centre Theatre, Kansas
City, Mo.; Eblon Theatre, Kansas City,
Mo.; Baltis Theatre, Kansas City, Mo.;
Opera House, California, Mo.; Lyric
Theatre, Holden, Mo.; Palace Theatre,
Golden City, Mo.; Mayflower Theatre,
Florence, Kan.

Construction of the new Paramount
theatre in Denver will start early in 1926.
This house will be at Sixteenth and
Glenarm streets, the first big theatre to
be built outside of Curtis street. This is
the third recently announced project in
Denver; Harry E. Huffman is to build
the Aladdin, a $300,000 house, and West-
ern Enterprises has announced plans for
a 2,500 seat house in South Denver. Final
.steps are being taken at San Antonio for
the erection of a $1,500,000 theatre by
W. J. Lytle and Famous Players. It is
to be opened next fall.

Paramount To Build

In Denver, San Antonio

New York. — Announcement of million-
dollar theatres to be erected by Para-
mount in Denver and San Antonio and
completion of the $3,000,000 deal by
tvhich Mark Strand Theatres Corporation
takes over ten houser from the Robbins
chain in New York head the news of
chain theatre construction and alignment
of the past week.

Neilan Buys Hollywood

Studio of Pat Powers

Hollywood. — Marshall Neilan has just
purchased for $250,000 the interest of
P. A. Powers in the Neilan Studio on
Glendale boulevard, heretofore jointly
owned by them. Mr. Neilan will imme-
diately take full possession of the plant
and will produce all of his future pictures
there. In the new corporation he will re-
tain his position as president, while
Leeds Baxter will remain vice-president
and general manager.

Pat Powers, treasurer, Emil Offeman
secretary, and Glen Behymer, assistant
secretary, vrill be succeeded by other of-
ficers. Blanche Sweet was appointed to
the board of directors.

Page Ten

THE REEL JOURNAL

Putting A Wallop in Small City Exploitation

By T. P. DAVIS
Best Theatre, Parsons, Kas.

IN showman's language, you will say,
exploitation is some advertising med-
ium of selling your show, whatever it
may be to your public. This is true, but
don't you think that if you make a care-
ful study of exploitation that you will
find that it is very closely associated
with psychology, if not all psychology?

Ad copy alone will not sell your show,
no matter how clever it may be, unless
you find some way pf getting your pub-
lic to read it. Newspaper and billboard
advertising is indispensable in the thea-
tre business, but when you stop to think
how many of the people who take news-
papers or pass by your billboards will
read your ad copy or, the meat of it,
which you wrote as a selling talk or
sales argument to the public as a reason
why they should see your show, you will
probably agree that these advertising
mediums alone are not enough. If an
accurate check could be made on this
it would be found that a surprisingly
small percentage of these people really
read what you wanted them to. There-
fore, it is up to the exhibitor to find
some way to get or make the public read
his ad copy, regardless where it may
appear — in a newspaper, on a banner, in
the lobby or on a street ballyhoo.

The press sheets that the producer
supplies the exhibitor are really and
truly a wonderful help to the exhibitor.
The press sheet is written and prepared
by the best advertising and exploitation
men in the industry, if not the whole
world. The exhibitor should take ad-
vantage of this wonderful help and give
the producer and the men who prepare
these press sheets full credit by using
what is given to them and adding more
to it, and by going after and getting the
business that the many good pictures
really deserve. These press sheets as a
rule contain ju.st about as good ad copy
as can be written, besides other excel-
lent ideas, but an exhibitor cannot ex-
pect to achieve the best possible results
by depending entirely upon the press
sheets. Every small city has its pecu-
liarities, every exhibitor does know or
should know his patronage better than
anyone else, so it is up to him to use
originality and initiative in selling the
public his show. It is a well known fact
that there has never been a picture of
any consequence produced but what has
developed new, clever and unique exploi-
tation ideas; in a great many cases
these ideas have been developed by ex-
hibitors bpcause they are working on the
ground floor and have a chance day in
and day out to put new ideas in action.
Don't Be Satisfied!

An exhibitor should never be satisfied
with the amount of business he is do-
ing; if he keeps himself in this state
of mind it will cause him to do more
thinking, and try harder to originate ex-
ploitation ideas that are real business
getters. A man should not try to be
a successful exhibitor unless he gets as
much pleasure out of putting over ex-
ploitation ideas as he does from the
profits he derives from his theatre. If
the writer frames an exploitation stunt
or idea that packs the theatre he gets

more "kick" out of it than a baseball
player who knocks a home run that is
the winning run for his team.

Outdoor ballyhoo, street stunts, a spe-
cial lobby display will most always in-
crease business if not used too often and
not with the same likeness. This kind
of exploitation is really more effective
in the small towns than in the cities,
because in the small towns there is rarely
anything out of the ordinary on the
streets, the sidewalks are not con-
gested, people walk slower and take more
leisure, while in the cities everybody is
in a hurry, people have less time to ob-
serve objects becau.se of the congestion.
In the smaller city if an exhibitor puts
out a ballyhoo or any kind of an out-
door stunt it will attract people's at-
tention because it is out of the ordi-
nary, people will notice it and will know
about your show, or it will arouse their
curiosity. With few exceptions these ex-
exhibitor will really work.

The writer has exploited several ser-
ials very successfully with the following
exploitation idea and always found it to
be an excellent business getter. It will
work equally as well with a feature pic-
ture;

".. .=■
This One Always Wins.

Advertise in your newspaper ads and
on the screen that a prize of say ten
dollars will be given away absolutely
free to some boy or girl, it will not re-
quire any work to get this prize and
won't take over a half hour, for all chil-
dren to be in front of your theatre at
a certain time. Then give some one an
order on your theatre for the prize and
send him out on the street. When the
children congregate in front of your the-
atre tell them that all they have to do
to win the prize is to walk around the
main streets of the town and ask every-
body they see if they are going to see
a certain picture at your theatre on that
day and to tell everybody it's a good
show. When they ask the right person
he will give the child who a.sks him the
ten dollars. This causes "an almost riot,"
it makes people curious, it informs them
that you are running such and such pic-
ture and that it is a good show, these
people do not realize that the children
are hunting for a prize at the time, and
naturally it makes them wonder what's
it all about. But it is a sure business
getter, and always good for a front page
story in your newspaper.

It nearly always gets the exhibitor
results to send some one out on the
streets with a freak make-up that sug-
gests the picture he is running or car-
ries a sign advertising his show, street
ballyhoo is a wonderful business getter
in small cities. A_ perambulator gets re-
sults, tags resembling policemen's traf-
fic tags with ad copy written so that
at first glance the owner of whose auto
this tag is tied to will think he's under
arrest, even a ballyhoo with a speiler,
if it is within keeping with the pic-
ture, in fact any stunt that will make
people read yfour ad copy will get busi-
ness and nearly alvyaya proves very
profitable.

Get the Kiddies' Goodwill.

And last but not least, the greatest
asset any theatre in any small city has,
is the goodwill of the children. You
can't always buy adults' goodwill, but
you can always buy the children's good-
will and their business, as well as their
parents, for a very small sum of money
and a little patience and hard work.
Free .shows for children on some picture
or serial that you know they will espe-
cially like, give them candy, balloons,
toys or any .small cheap trinket and make
them think they are having a good time.
If you do this reasonably often you will
be the "finest fellow in town" in the es-
timation of every child. Those of you
who have children know that nearly
every parent loves their children better
than anything on the face of the old
world. Naturally if anybody does some-
thing to make a child happy, its par-
ents are strong for you — they too think
you are a fine fellow — for anything that
pleases their children pleases them. The
result is they feel kindly toward you,
you have 'installed yourself in their •
hearts, so when they think of a show
they think of you, many times they will
come to your show even though your
competitor may be showing a better pic-
ture just for this reason and none other.

Think of original exploitation ideas,
think of ways and means of making the
public read your ad copy and think of
your theatre and you'll get results.

P. D. C. OFFERS "MADAM BEHAVE"
AS "LAUGH MONTH" SPECIAL

New York. — The latest Al Christie fea-
ture comedy, "Madam Behave," is out
for general release in time for the
"Laugh Month" activities which have
been widely heralded throughout the
country. This is the six-reel comedy for
P. D. C. release with Julian Eltinge and
Ann Pennington which was announced
some time ago under the title of "Ma-
dam Lucy" from the French farce by
Jean Arlette.

"Madam Behave" is said to be full of
hilarity based on a plot in which Eltings,
most famous of all feminine impersona-
tors, dons women's wear to appear as a
my.sterious Madam Brown, courted by
such amorous old beaux as Jack Duffy
and Lionel Belmore. Ann Pennington,
who has been called the "darling of
Broadway" from her -■opularity in many
Zeigfeld Follies, is the leading lady.

Mr. Exhibitor: Aik at the Film Exchanset
for the

It'i little to ask for, but it'a the ooly
reliable aid you can giv your inusicia'>a
to help put the picture OlU^r. ^

January 2, 1926

fmga Eleo*n

the Glenn Dickinson circuit. The picture
was shown first run at the Liberty Thea-
tre here recently.

C. E. Reynolds, the Universal contract
getter, was showing a beautiful new El-
gin watch this week, making complimen-
tary remarks about Santa Glaus. Eddie
had just closed 200 bright, new contracts
on the coming group of Century 2-reel
comedies, and the watch was the reward
from Universal for his sales work.

The Royal Theatre here has announced
a premier showing of Pathe's sensational
film, "Amundsen's Polar Flight," start-
ing Saturday. This is one of the most
heralded pictures in the 1925-26 produc-
tion line-ups. * * *

C. A. Schultz, P. D. C manager, was
back at his desk this week following a
Holiday visit to the home of his parents
at Lester Prairie, Minn.
» * »

Louis Reichert, Warner Bros, manager
in Kansas Gity, has returned from a
Christmas trip to Eastern points.

A good number of out-of-town exhibi-
tors were in for the Holidays. Among
them: S. L. Hooper, Orpheum Theatre,
Topeka; L. Brenninger, Cozy, Crystal
and Best Theatres, Topeka; M. G. Weary
Farris Theatre, Richmond, Mo., and W.

P. Cuff, Strand Theatre, Ghillicothe.

* * *

The last week in January will be
"Booker's Week" at the Kansas City
Educational exchange. This is part of
a national drive. "Tell the boys I'll ap-
preciate their dates," R. C. Borg told us.

* * »

Ten dollar gold pieces were in circu-
lation galore this week. The reason —
the home office of Pathe sent one of the
.shining "gold men" to every employee for
Christmas. And that means at least two
dozen for the local Pathe office. Pathe
employs 1,700 persons in all of its or-
ganization, nationally. So, Santa Glaus

must have collected about $17,000 in one
order.

* * *

K. L. Eagon, formerly a salesman for
Paramount here several years ago, has
been added to the local sales staff of
Pathe, according to J. A. Epperson, man-
ager. In the meantime, Eagen has been
covering Eastern territory.

R. S. Ballantyne, district chief for
Pathe Exchanges, Inc., has returned from
a short trip to Oklahoma Gity.

* * »

A card this week from Eddie Green,
the Metro-Goldwyn salesman, who, being
more fortunate than the rest of us, is
spending the holidays in California. "No
snow out here, Eddie says, "Come on in,
the water's fine."

J. A. Epperson, local Pathe manager,
reported this week the sale of the fea-
ture "Black Cyclone" to the Capital En-
terprises for their circuit theatres.

* * *

W. P. Cuff, Strand Theatre, Ghillicothe
Mo., was a Movie Row visitor this week.

* * *

Other out-of-town exhibitors who were
here in to arrange early bookings were
Roy Spurlock, Star, St. Joseph; Ed Pes-
kay, Penn Theatre, St. Joseph; M. W.
Hubbell, Hubbell Theatre, Trenton, Mo.;
the Myers Bros., Auditorium, Slater, Mo.
and Mr. Milliss, Phototorium Theatre,
Smithville, Mo.

The Charlie Chaplin picture, "A Dog's
Life," bought and re-issued by Pathe, is
proving- quite an attraction in this terri-
tory, according to J. A. Epperson, local
manager. He reported engagements for
the picture at the Isis, and Linwood
Theatres in Kansas Gity, and early runs
in the Capital Enterprises' houses and

FIRST NATIONAL OFFERS STRONG
JANUARY CROUP.

Tom Byerle, Kansas Gity manager for
First National, this week announced a
strong group of coming January releases
to inaugurate First National Month and
to start off the New Year in a blaze of
glory.

They follow: "Bluebeard's Seven
Wives," starring Ben Lyon and Blanche
Sweet, on January 3; "Memory Lane,"
starring Eleanor Boardman and Conrad
Nagel, January 10; "Just Suppose," with
Richard Barthelmess, January 17; "Too
Much Money," featuring Lewis Stone and
Anna Q. Nilsson, January 24, and "The
Far Cry," with Blanche Sweet and Jack
Mulhall, January 31.

A "PHANTOM" TIE-UP WITH OK-
MULGEE WHOLESALE FIRMS.

Jack Meredith, the Universal exnloi-
tation man in Dallas, made a mid-night
show with which he started off "The
Phantom of the Opera" at the Orpheum
in Muskogee, Okla. , so attractively that
he brought out a record crowd. Through
an arrangement with a wholesale grocery
a demonstrator was placed in the lobby
at this showing to serve coffee and cake
to the patrons. In addition to this at-
traction always a powerful one — the
theatre gave a free ticket with each paid
admission.

Another tie-up was with a wholesale
candy dealer who distributed a sample
box of candy to eac. atron at each per-
formance and awarded a five pound box
to one patron at each show.

Saunders Resigns.

New York. — Claude Saunders, for
seven years exploitation manager for
Paramount, and author of some of the
biggest campaigns ever conducted in the
industry, has announced his resignation
to accept a position with a nationally
known merchandising agency.

THE BOWERSOCK UNDER POLICE
GUARD.

A special guard from the police de-
partment and sheriff's office has been as-
signed to guard the Bowersock Theatre
of Lawrence, Kan. The move followed a
request by G. W Dickinson, owner of the
theatre ,who owns a string of houses,
after a circulation of handbills through-
out the town, warning the ^-ublic that
those who attended the theatre would "do
so at their own peril." The theatre has
experienced several labor difficulties
since November 15, 1924, when the house
went on an open shop basis for operators
and other employees. Persons responsi-
ble for the circulation or printing the
bills have not been ascertained. The po-
lice, however, are inclined to believe the
move merely is an attempt to frighten
theatregoers.

There's nothing wrong with this picture, say the Flynn Bros., who are shown
here signing a contract which makes their Globe Theatre the first run Kansas Gity
outlet for the coming product of Producers Distributing Corporation. From left to
right: C. A. Schultz, branch manager for P. D. C.; William Flynn, N, J. Flynn and
C. D. Hill, district manager for P. D. C. . .

Distributed by
Independent Film Corp., K. C,

Mo.

Page Twelve

THE REEL JOURNAL

:: Kansas City Trade Directory ::

Here is a List of Leading Film Exchanges and Dealers of This Territory.
Deal With These Recognized and Established Firms.

NATIONAL

EXCHANGES

DISTRIBUTORS

STATE RIGHTS

EQUIPMENT

ASSOCIATED EXHIBI-
TORS, Inc.

Ill West 17th St.

Frank Cassil, Manager

J. Schorgl, Booker

Telephone — Harrison 8645

PATHE EXCHANGE,
Inc.

Ill West 17th St.
J. A. Epperson, Manager

J. Schorgl, Booker
Telephone— Harrison 8645

INDEPENDENT FILM
COMPANY

115 West 17th St.

Chas. Bessenhacher, Mgr.

S. A. Hamilton, Booker

Telephone, Grand 3160

COLE THEATRE
SUPPLY CO.

Powers Machines

109 West 18th St.

T. F. Cole, Manager

Telephone— Harrison 2231

EDUCATIONAL FILM
EXCHANGE, Inc.
130 West 18th St.

PRODUCERS

DISTRIBUTING CORP.

Ill West 18th St.

C. A. Schultz, Mgr.

C. M. Parkhurst, Booker

Telephone— Harrison 0919

CHAS. M. STEBBINS
PICTURE SUPPLY CO.

Motiograph DeLuxe

Machines

1818-22 Wyandotte St.

C. M. Badger, Manager

Telephone— Grand 0134

C. F. Senning, Mgr.

R. C. Borg, Booker

Telephone— Grand 2886

ECONOMY
FILM SERVICE

The Mail Order Exchange

No Contracts

113 West 18th St.

Bernard C. Cook, Manager

Telephone— Harrison 8351

UNITED ARTISTS

CORPORATION

1706 Baltimore

G. F. Navarre, Mgr.

L. J. Doty, Asst. Mgr.

Clair Woods, Booker

Telephone — Grand 1822

J. E. POLAND
Distributor

ARCTIC NU-AIR'

Cooling and Ventilating

Systems

111 West 18th St.
Telephone Grand 2095

FIRST NATIONAL

PICTURES, Inc.

T. 0. Byerle, Manager.

Wm. A. Burke, Asst. Mgr.

R. Heft, Booker

1712-14 Wyandotte St.

Telephone — Harrison 8623

STANDARD FILMS

113 West 18th St.

F. J. Warren, Gen'l Mgr.

Jack Langan, Mgr. and

Booker

Telephone— Grand 1318

FILM BOOKING
OFFICES of AMERICA,

Inc.

Snower Bldg., 18th & Bait.

Roy E. Churchill, Mgr.

J. A. Masters, Office Mgr.

Charles Oliver, Booker

Telephone— Harrison 3257

UNIVERSAL FILM
EXCHANGE

1710 Wyandotte St.

Harry Taylor, Mgr.

L. E. Harned, Booker

Telephone— Harrison 5624

K. C. SCENIC CO.

Drops and Curtains of

all Kinds

24th & Harrison Sts.

Telephone — Harrison 2735

METRO-GOLDWYN

PICTURES CORP.

1706-08 Wyandotte St.

C. E. Gregory, Mgr.

G. H. "Gib" Jones, Booker

Telephone^Grand 2110

WARNER BROS.-

VITAGRAPH, Inc.

1820 Wyandotte St.

L. Reichert, Manager

A. W. Day, Booker

Telephone— Harrison 8304

PEERLESS
FILM SERVICE

109 West 18th St.

Bernard C. Cook, Mgr.

C. Berwick, Booker

Telephone, Harrison 8351

EXHIBITORS FILM

DELIVERY AND

SERVICE CO.

Ill West 18th St.
E. E. Jameson, Mgr.
Telephone— Grand 2095

of eac

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January 2, 1926

Page Thirteen

LOUIS

FILM MARKET

St. Louis Plans Millions for New Theatres in Building
Program for 1926

St. Louis is planning to spend many
millions of dollars for new houses in
1926. Some of these projects are now
under way.

The biggest project is the $4,500,000
Ambassador theatre and office building
at Seventh and Locust streets. This
house will seat 4000 and will be oper-
ated by Skouras Brothers Enterprises.
With the Missouri, it will be operated
as a first- run Paramount theatre.

The St. Louis Amusement Company
plans to start construction of a 3600 seat
house at Hamilton and Easton avenue
this year. This project with the adjoin-
ing apartment, stores and roof garden,
will cost about $2,000,000 according to
present plans. This company is tenta-
tively considering the erection of three
or four other houses, but the plans have
not advanced sufficiently to give details.

William Fox will start work on his
$4,000,000 first-run palace and office and

apartment structure at Grand and
Washington boulevards, for which he re-
cently purchased the site.

At Gravois and EUenwood avenues
Reuben Levine of Chicago is erecting a
$1,000,000 theatre and apartment struc-
ture. This house will seat 2500 persons.

Henri Chouteau will start construc-
tion of his Band Box theatre on Delmar
boulevard near Grand, in the spring.
This house will seat 524 and cost $150,-
000 upwards.

The Laventhal Theatres, Inc., has had
plans prepared for two theatres, both
of which will start in 1926. William
Goldman is also considering the erection
of three new houses. At least one of
these will get under way this year.

Fred Wehrenberg will start work on
his house at Grand boulevard and Mera-
mec street this coming summer. This
house will seat 2400 persons and cost
$200,000.

Maurice Davis to Loew's

in Charge of Publicity

Maurice Davis who has just assumed
his duties as director of publicity for
the Loew's State Theatre, Eighth and
Washington avenue, St. Louis, is consid-
ered one of the most successful exploi-
teers that has ever worked out of St.
Louis. Resident Manager Harry Green-
man made a ten-strike when he landed
him as a permanent fixture for this big
downtown picture palace.

For eighteen months Davis handled
publicity aijd exploitation for Universal
Pictures in the St. Louis territory and
he set a very high standard, landing
much valuable publicity in the dominant
newspapers of the territory. He also
put over very many successful and orig-
inal exploitation campaigns for exhibi-
tors of the territory.

Prior to joining Universal he was pub-
licity chief for Phil Cohn's theatres in
East St. Louis, 111. He also handled the
promotion publicity for the Fairmount
Jockey Club of Fairmount City, 111.,
which proved a success its initial year
of operation.

David Sommers, Prominent

St. Louis Showman, Dies

David Sommers, president of the Met-
ropolitan Theatres Corporation, which
constructed the St. Louis Theatre at
Grand boulevard and Morgan street, died
suddenly on Tuesday, December 22nd.
He had been ill but two days and was
taken to the Jewish Hospital for an in-
testinal operation. He did not survive
the shock of the operation.

Funeral services were held on Decem-
ber 24th at Temple Israel, Rabbi Leon
Harrison officiating. Interment was in
Mount Sinai Cemetery.

Sommers was a dominant figure in the
Jewish world of St. Louis and a leading
philanthropist.

During his funeral all activities
ceased for one minute at the St. Louis
Theatre. The house is operated by the
Orpheum Circuit as a combination first-
run and vaudeville theatre.

NEW ATHENS THEATRE SOLD.

On Tuesday, December 29th, the prop-
erty of the People's Amusement Com-
pany, owners of the Community Thea-
tre, New Athens, 111., was sold at pub-
lic auction. The house seats 500 per-
sons. Included in the sale was the brick
building and the complete equipment and
fixtures of the theatre.

HIJACKERS GET $5,000 IN HOLD-UP
OF LIBERTY MUSIC HALL.

Saturday and Sunday receipts approxi-
mating $5,000 were secured by a band
of six armed robbers who invaded the
office of the Liberty Music Hall, 3627
Delmar boulevard, St. Louis, Mo., at
10:30 a. m. December 21st. Oscar Dane,
owner-manager, and six other men were
in the office at the time but they were
awed by the fire arms carried by the
bandits. The Liberty Music Hall is a
stock burlesque house.

[=i r=ir=» =ii — II — ir=i [=i[=i r=ir=ir=ii

BRIGHT BITS ^W I
NEWSY NOTES

[^t=][=H=ip=i[=i[=][=)t=n=]|=] [=][=] [J]

Christmas brought a slump in business
for the houses in the St. Louis terri-
tory. Conditions were unusually quiet,
even for this season of the year. This
is believed to have been due to the three-
day holiday, which brought about an ex-
traordinary number of family reunions.
Railroads reported a very large increase
of traffic due to the same cause.

St. Louis Amusement Company and
Skouras Brothers Enterprises stocks
were quoted at slightly lower levels on
the St. Louis Stock Exchange the past
week. Skouras A closed at 52% bid, and
St. Louis Amusement at 53%.

Santa Claus brought Tom McKean,
manager of the St. Louis F. B. 0. branch
a very handsome wrist watch. The or-
der for the gift was given by the em-
ployes of the branch. The presentation
was made by Santa at the annual Christ-
mas party held in the exchange Christ-
mas Eve.

Many other exchanges held Christmas
parties and gifts were exchanged by the
employes.

W. G. Bishop, exploiteer, in this ter-
ritory for Metro-Goldwyn-Mayer, has
moved his family to St. Louis. His
headquarters are in this city.

The annual party of the Universal
Boosters Club was held on December
26th.

Claude McKean, who manages the Fox
branch at Memphis, Tenn., arrived in
town with Santa Claus to spend the
Christmas holidays with his father, G.
E. McKean, manager of the local Fox
office. He was accompanied by his wife
and family.

"Keeper of the Bees" opens at the new
St. Louis Theatre on January 10th. This
is the initial St. Louis showing for this
classic. It has set several records in the
St. Louis territory, according to letters
of congratulation sent into the local of-
fice by enthusiastic exhibitors.

Visitors of the past week included:
John Meyers, Standard Theatre, Cairo,
111.; Green Luttrell, Jacksonville, 111.; C.
E. Pertle, Jerseyville, 111., and Tom Reed,
Duquoin, 111.

fat* Foartman

THE REEL JOURNAL

ENTERPRISE
Three O'Clock in the Morning.— This

was a very good picture and I did a
very good business on it, in spite of the
weather. You won't miss out by playing
this one. — C. A. Owens, Electric, Sylvia,
Kan.

The Pell Street Mystery. — Audience
well pleased. — J. T. McClellan, Gayety,
Richmond, Mo.

FIRST NATIONAL

Eternal City, Barbara La Marr. — Very
good picture. Film in fair shape. — 0. W.
Bonner, Plaza Theatre, Leoti, Kan.

Enchanted Cottage, Richard Barthel-
mess. Good picture. Please about 80%.
Print good.— O. H. Billborn, Community,
Mt. Hope, Kansas.

Idle Tongues, Percy Marmot. — A good
subject and pleased well. Print and ad-
vertising good. — J. H. Kelso, Baxter
Theatre, Novinger, Mo.

Gold Fish, Constance Talmadge. We
considered this a good picture. Even the
boys liked it here and of course girls did.
Story well acted. Print and advertising
good. — W. F. Denney, Electric Theatre,
Lowry City, Mo.

Classmates, Richard Barthelmess. —
Fine picture; should fill any house. Ad-
vertising good. — W. E. Stepp, Regent
Theatre, Pleasanton, Kansas.

Why Men Leave Home, Lewis Stone. —
Attendance good. Picture fine. — Reel
Theatre, Oswego, Kansas.

The Knockout, Milton Sills. —Played
to good business. Pleased 100%. This
is a real Milton Sills picture. Can't
imagine anyone not liking it, beautifully
filmed in a beautiful country. Tell them
all to book it. Print and Advertising
good. — Fred P. Osborn, Crooks Theatre,
Poward, Kansas.

Girl in the Limousine, Larry Semon. —
Very good. Larry is wonderful in full
length comedies. Accessories good. — W.
S. Phillips, Royal Theatre, Versailles,
Mo.

New Commandment, Blanche Sweet. —
A mighty fine picture. Pleased our pa-
trons 100%. Print and advertising good.
— Glen W. Dickinson, Bowersock Thea-
tre, Lawrence, Kansas.

Classified, Corinne Griffith. — An ex-
cellent comedy that played to satisfac-
tory business and sent them all away in
a good humor. Print and adv. O. K. —
Geo. E. Planck, Sedalia Theatre, Sedalia,
Mo.

One Year to Live, Eileen Pringle. —
This picture pleased very well. Print
good. Adv. O. K.— Theo. P. Davis,
Beldorf Theatre, Independence, Ks.
A good pictuire, as Lewis Stone always
is. Wish we could get more like it.
Print good.— G. E. Shilkett, Rex The-
atre, Joplin, Mo.

The Lost World, All Star.— A very
startling, unusual picture. It pulls on
account of being the only one of its
kind. Its di..erent. Print and acces-
sories good. — H. V. Ritter, McDonald
Theatre, McDonald, Ks.

INDEPENDENT FILM CORP.
(in K. C. Territory)

The Fire Patrol. — A very good picture.
—J. H. McGrath, Indiana, K. C. Mo.

Meddling Women. — A Afair picture.

Too heavy for my patrons, however.
Business off on this. — J. H. McGrath, In-
diana, K. C, Mo.

The Painted Flapper. — Failed to draw,
not the type for my house. — J. H. Mc-
Grath, Indiana, K. C., Mo.

Flattery. — A fairly good picture. — J.
H. McGrath, Indiana, K. C, Mo.

The Man Without a Heart, Kenneth
Harlan. — An exceptional well acted dra-
ma. — Wm. Parsons, Pershing, Joplin, Mo.

Flash O' Lightning, Leo Maloney. — Lee
with his dog and horse just about please
all picture fans. — Wm. Parsons, Pershing
Joplin, Mo.

Silent Sheldon, Jack Perrin. — A clean
cut Western thriller. — Wm. Parsons, Per-
shing, Joplin, Mo.

The Fighting Sheriff, — You can't beat
such Westerns as these for your Western
day. Wm. Parsons, Pershing, Joplin,
Mo.

MIDWEST

Night Ships. — I didn't expect much on
this one, but was surnrised to see just
as good a picture as you can look at. Bet-
ter than a lot of specials. — J. J. Nem-
comb, Newks Theatre, Burlington, Kan.
PARAMOUNT

Stage Struck, Gloria ..Swanson. — The
technicolor in this one was beautiful. —
A. R. Zimmer, Royal, Atchison, Kan.

Seven Keys to Baldpate, Douglas Mac-
Lean. — A pleasing screen version of the
stage success. Favorable comments. — A.
R. Zimmer, Atchison, Kan.
STANDARD

Thundering Romance, Buffalo Bill Jr.
— Send me more like this one. I have a
bigger following on Buffalo Bill, jr., than
on either Fred Thomson or Hoot Gibson.
— H. L. Karr, Gem, Monett, Mo.
STANDARD

Reckless Courage, Buddy Roosevelt. —
This is an unusually good western; Air-
plane stunts afford plenty of action. —
Penn Valley, Mr. Ritter, Kansas City,
Mo.

Quicker'n Lightnin', Buffalo Bill, Jr.—
Good action Western. Everybody likes
this star. Print new. — Holland, Mr. Chas
Bull, Wichita, Kansas.

Courage of Wolfheart, Wolfheart —
This dog picture made me money. Book
it. Print and photography good. — Liber-
ty, Mr. Bauer, Cherryvale, Kansas.
UNITED ARTISTS

Tumbleweed, Bill Hart — Now please
don't fall dead, but contrary to my way
of doing, I must say that in TUMBLE-
WEED, you have a wonderful picture.
We liked it much better than Covered
Wagon, Pony Express, or any of the so-
called Big Western pictures. It was big-
ger, better acted, and truly it is a "wow"
of a picture that pleased, if such a thing
could be, 100 per cent. It certainly ought
to fit this part of the country. It is the
very best picture shown in my theatre
for many months. Many thanks to you.
Bill Hart is indeed back much further
than ever before. He is a real producer.
— Ned Pedigo, Pollard Theatre, Guthrie,
Okla.

UNIVERSAL

Price of Pleasure, Virginia Valli. — A
fine picture. It's a pleasure to show a
picture of this type. Pleased 95%. — F.

D. Morris, Cimarron, Kan.

The Goose Woman, Louise Dresser. — A
truly exceptional picture. — A. R. Zimmer
Royal, Atchison, Kan.

California Straight Ahead, Reginalc
Denny. — Denny ranks with the greatcsl
— this picture did a splendid business
here and held up fine. A. R. Zimmer
Royal, Atchison, Kan.

Let Her Buck, Hoot Gibson. — ^This one
set a new house record. — A. R. Zimmer
Royal, Atchison, Kan.

Phantom of the Opera, Lon Chaney.—
Three days to big business. There is a
district appeal in its differentness. — A
R. Zimmer, Royal, Atchison, Kan.

\Am»»mi

PLAIN & NOVELTY
ON ALL FEATURES
We Specialize in
Ru sh Ord ers
All Heralds without
imprint shipped same
d a y. With imprint
shipped day iifter.
Samples* & Prices
t on Request

taaaaaiaawaaa

726 So. AVatiash Ave., Chicago

Theatre Operators
Attention !

You should investigate The
Kilgen Unit Pipe Organ. The
best Organ ever produced
for Theatre service. $3,850
and up, terms.

Call or write

J. W. Jenkins' Sons Music
Company

KANSAS CITY, MO.

Also distributors of the Repro-
duce Player Pipe Organ^Terms.

$2150

for

driendlyJhid

January 2, 1926

Pagm Fiftemn

=}=

Two cents per word
linkable In advance.
\ o advertisements
accepted for leas
than 50c.

LLLIJJJ.^I.rJ,^[.^I.I.IJJJJJJJJAITIJJJ.lAIJJJJ.lJ>J.l.l.l.l.T.l.^l■^ll.Il.lT.l^l■l.l■l^^lIAI.>^^l■^rJ.l.^■>.^■!.lrll J.l.l.TJil.^

=1=

Sells

Second Hand Equipment, Seats, Projeetora,
Screens, Pianos, Organs, Tkeatres and Mis-
cellaneous Articles.

Buys

Rates for other spaces
furnished on request.
>Vrite for detailed re-
port of circulation
coverage.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipe
organs, most any make. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.

WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO..
1114 McGEE ST., K. C, MO. Ha 7735

Guaranteed I % HP., 110-volt, 60 cycle,
single phase, used motors with pulley, ■(
t!7.B0 each. Also brand new Vt HP., 110-
volt, Westlnghonse make at V13.75 each.
Brand new 1 K\V Westlnghouse, 32 volt,
1150 speed, ilicht and power generators
at M8.00 each. 25% cash, balance C. O.
n. We have special prices on 33 volt
motors. We repair and rewind electric
motors and Kenerators. etc.. BarKains on
electric fans. General Distributlngr Co.,
Security Storage Bids:., Dnlnth, Minn.

Ctf-10-3

WANTED— Theatre and Triivcllng Motion
Picture Outlit, Films and Extra Heads. — Na-
tional Eqiili)ment Co., 409 West Michigan St.,
Duluth, Minn. P3T — 1-2

WANTED— 2 Mazda Lamp Units com-
plete. Some Veneer scats, must ))e as good
as new. 1,. D. Metcalf, Ash Grove, Mo.

p3t 1-16

NO TOWN TOO SMALL— ^to take advan-
taee of Bryson's Theater Ledger, the only
real simplified theatre bookkeeping system
ever complied. Price $3.00 for 1 year book.
Order today. George Fosdiek, 4417 Stevens
Avenue, Minneapolis, Minn. PSt — 1-16

FOK SALE— Moving picture theatre In good
county seat town of about 1100. 350 seats,
good stage. Will sell eciulpment and rent
building on long lease. Electric piano. Fur-
nace heat, good briok building. Good going
business for someone. Address Box M. O..
care Iteel Journal. P3T 1-2

USED SCENERY BARGAINS -For
and rent. State sizes wanted. >'
Studio, Alton, in. ^

' .or sale

W 40!)

r 1-2

BARGAINS — Machines, films,
stereoptleons. — National Equipment
West Michigan St., Dnlnth, Minn.

THEATRE CHAIRS wanted— Hlgfti f ish
prices paid. C. G. Demel, 845 Soni" ' xte
St., Chicago. 1- 1-9

SITUATION WANTED— Experienced com-
bination theatre manager, pictures, road
shows and vaudeville. Wants location. AVIII
buy lease and equipment. Will consider per-
centage proposition or partnership. Town
must be 5,000 or better. Bank references.
Address, stating all particulars, H. L. Law-
rence, 616 West Locust St., Bloomlngton, III.

PST— 1-2

MUSIC ROLLS EXCHANGED.
We conduct an Exchange Department on
Wurlitzer Music Rolls exclusively. That the
utmost satisfaction In this service Is being
given Is Indicated by Its regular patronage
from ten different states. If you wish to se-
cure the great advantage this Roll Exchange
offers for yourself, the cost per roll being
either 75c or $1.00 and postage, write us for
full details.— I). L. Whittle Music Co., Organ
Department, Dallas, Tex. C3T— 1-2

les

Good Business

to list your wants in the Clear-
ing House section of THE
REEL JOURNAL. AVhether
you may want a Job, used
equipment to buy or to sell.
It win cost only

Cents a

Word Per Issue

to broadcast your needs to the
entire industry in the South-
west!

PHONE VICTOR 3015

or send your ad to

THE REEL JOURNAL

512 Manufacturers Exchange

Kansas City, Mo.

BOLLER BROTHERS

THEATRE ARCHITECTS

114 Wast lOth St.
Kansas Citj, Mo.

340 Douglas Bldg.
Los Angoles, CsJif.

^^^^•■,^»itomalicScketl%i5tei-©,rpora«oo

CHEMtcAL Bldg

St Louis. Mor'

60i«SUiAUrtTt(a

%ieruiliiHandi

isas.Ciir

ColoTplateCo

8'/>atui Walnut - Kansas GIr

Maiii4707

Halftones Color Mates
Snc Etchings;

"on tim.9"'j^f^^

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1 114 McGee Victor 9635

KANSAS CITY, MO.

This Thrilling 10-Episode Serial

READY FOR RELEASE
JANUARY 15TH

STANDARD

FILM EXCHANGE

113 West 18th St

NSAS CITY

MaeBus

^hQ.1^ilm*lr&.cie^^^aper of^^ the Soutlm^e^stj

STOP

FOR A FEW
MINUTES
AND READ
THIS LITTLE
MESSAGE

LOOK !

FOR A LONG
LONG TIME,
AND YOU WILL
NEVER FIND A
BETTER SIDE-
BUSTING, FAST
ACTION COMEDY

LISTEN!

THIS IS NOT A SALES

TALK, BECAUSE THE

OTHER DAY WE SCREENED IT—

AND WHAT DO YOU THINK

WAS CAUSING HOWLS OF LAUGHTER?—

Nothing But— Larry Semon's ''STOP • LOOK - LISTEN*

Pathe Exchange, Inc.

Kansas City — 111 W. 17th St.
J. A. Epperson. Msr.

St. Louis — 3316 Olive St.
James A. Harris, Mgr.

's;^o^m€P^'

Vol. XI
No. 5

January 9, 1926.

Published E%'ery Saturday by
PP.KI. JOIIKNAI/PUB. CO.

$2.00 ,,,
a Year 1 1

Released fc^ WMIVERSAL

90>m0mmm0<mmmmm

num.

Associated Exhibitors offers its new group — The Triumphant
Thirty ^- in full knowledge that it is tossing a bombshell into
film ranks.

There have been rumors about the strength of The Triumphant
Thirty — but —

You are going to be astounded as you turn the following pages.

You are going to be amazed !

Such an array and variety of STARS have never before been
offered in a single group from any source.

And YOU know —

When it comes to selling seats there is no substitute for —

STAR VALUE]

Associated Exhibitors. Inc.

Oscar A, Price Pres.

ftgscVv -^''cyi^^ Malcolm. McGregor «^*

Jlpv^ef^ten

hu Edward Silia

Mildred Da

*^^^J^7^^^'^'»»o»^« ^^ ^.

fer/!fc Defence.

What a Cast ! And what a
Picture! Betty Compson in her
strongest role since "The
Miracle Man'' — House Peters,
box-office dependable — and be-
loved "Lightnin" Jay Hunt with
a sensationally successful novel
for their vehicle.

ttAvC Cfrii*^ «LtaV

Malcolm

^l^nn H

Tom Moore

^Wls

1 .11

m THE sroRY Br

GAffDNEJ? SUILfV4N / i|

/RECTED fiY ]

JOSEPH HENABEi?K

j-rl^J

'c:;-

ilttcifd

'"f^^^Jfl

iUBidt "Oiu

WITH

ojifST4NCE mmr

if.

Where is the woman or girl who won't
walk a mile to see the last screen appear-
ance of Constance Bennett, bride of
millions! — And see her charmingly turn a
lovable boob into The Man of the Hour.

r^-m-titb

ildred Davis „ayr^5amel/fl;Mi^ &^ Hurph)^

Jarnes/(>rtdi^i-

Vti^ifMaiivii;

^ A^aid

^i^li^.

^'oduced by

M^ 0. Miller

Directed by

Charles Aiiller

Ti .Jttori 4tao Stavi

The author of 'The Covered
Wmon' declared: '''Ship; of
Souls' is my greatest noOeVy--
Enough saidl^-The action
ranges from society drawing
rooms to the tense struggles
of the Far ISlorth.

■ ., •,.?^ "'.■/'

^^i

!S^-

ravi ittai*^ <ltar$ Stars I

*11'

^ '»

^^\\

Jacqueline Logan was never more captivating than in

the rapid-fire blood-tingling action of this typical

Richard Harding Davis Soldier of Fortune novel. —

From New York to a South American revolution

with "Step Lively!" the watchword. — Presented

by Royal T. Wetherald. — A Pinellas Films, Inc.

Production.

■#-,'

bfVll.^

.«se liters vona,tan€#..

V I

>^*""

^rowt the famous

%chard ffardingpavis Noud

Tfiredeihf&p.qnjfith

<ii

\Xy^i*4i

*/'

f Eileen re/.^ OwenMoore Louts Woineim Constance oenneK.wxij
»lm"iG?phuewts C/aii-e Windsor Ro>^ Stewart Blanche Sweet, &eVi<^;'';''

% ''*''«^^

The throbbing pulse of He-Man's Land:
the Big Timber Country, — A Tacoma-
made production from a Kelland story —
Double insurance of a real life drama of
the lumber forests — Allan Hale, Dan
Mason and others in the all star cast.

^n H C. Weaver Production^

T>irected by Lloyd Ingrohcun^^
Trom iheStoryhf CloTence Budin^ton Kdlam

ttari iLti^ €tAr€ ^t.

JeaWia'^^* Estellielayloi'

^'f'^eiijie toGan

m'TWO CAM

jjne OBrier-

^»c awc^^

PLAY

Clara Bow, the fastest'
stepping star on the screeUy
with a cast including Allen
Forrest, Wallace Mac-
Donald, Qeorge Fawcett,
and others of first rank. —
Two men and a girl and
you don^t know the winner

till the final fade-out.

Louis NVoiHeim K

Satwdmi dmiin^Tost stort

hti GeraUMiiptt
Vireded hi{i^aiAoss

I 4tar$ 5bt.< $tdr$ %\i

nKs^NitsNaW)

.. '^fl

te^t

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^ 1^

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il^5SMUniv(

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ill *.

.^Ikfari St^^O'

t''^¥%fj^%,l.

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There's a title to advertise and
exploit! With a cast that includes,
in addition to the stars, Bryant
Washburn, George Nicholls, Cissie
Fitzgerald and Boris KorlofF.

^i^J^Z,-^-.*-'

iL^^X

Oh, boy, what action ! — From a Wyoming

ranch to a British castle, Comedy hand in

hand with Drama, and for the smashing

climax a breath-taking perilous ride to

save the life of a condemned man. —

«,■!?.-

^^" tdoise Giaunr '

"^■i'rl

; p

Roy Stewart, Ralph Lewis,
Frank Elliott, Margaret Camp-
bell, Ruth King and Mickey
Moore are included in the
strong supporting cast.

i-v.

,^<}\v^^^'

\>^'

.f^m

m W

■MSM'

X't,

v-onstance R^J^

V U w«

•.'at-y Aided "^

y«n

Blanche Sweet ^'O'-a i^ '

The way that boy Monty Banks is steppir^'
along!-"Watch his smohe!'--And how per-
tain he is to knock 'em dead with
'Vlay Safer'-Action!,Thrilis?
Laughs?-At's aCyclonel

i»«l

'?r«- ' "■ ^i'''--'"'' .~.-*''^'^v ■""■■-'

"^""Hacm^

An autOTTiohile careening over a cliff — A relentless
man hunt that leads into ISIorthern wilds — and
Strongheart in every foot of it acting as no dog
star ever did — Cast includes Stuart Holmes,
Ken Maynard and Virginia Lee Corhin.

/i Howard Cstahrook Vrodudiovi^
Fro^ the Story brRufusKimg
Directed bjr Paul T^owelh^

.JA. .i^ ^ nr

i II

Kirkwood Tom Mooi-e Claire Windsoi* '^^tpH Lewis EuGr€ne^ii£i

Stuart Holmes

f / .

He left home in disgrace and
returned The Big Butter and Egg
Man— An entire Broadway mu^
sical comedy cast appears in as
lively a comedy drama as you
have seen in many a moon.

fC^

f^'^

■fsasBSsssSTSES^

tik«d$^ €4-AV<t M,

"*r"««r t »»f r» ▼^''^iw^K'**;

From the Storifht^ C Gardner SulHvm
Directed hy Joseph Hmabmj

■^m\.

■>^M

ft.«&vi» 4«^«4 JlS'»..<lt

% $tari 4tar$ itari J

"^'•"■Bisf""'^^ ;>^ "'""^ ?C*,t»;

Hunt

ifland

Here^s a cast that

looks like the electric

sign for a Times

Square stage success:

]ames Kirkwood,

Hope Hampton,

Louis Wolheim,

Ivan LinoWf

Flora Finch,

and others

From the Story bt/Uowan
Directed hyDiamoni Bergen

%XiLV% L.*xvt .itdr$

onty Banks o^Y l'^^^^L'*?^>> Nfta NaldT viteTl t^efie Ob
lara Bow g>t^^ Glenn Huntei' /^/nore RUt^^uHi^nRtcb j|^

,*ff5.

'-■*^;3*sv-

•n

ris

r^-.r

From the Sforyhx

Dirededhr WoUoce Worsle/'

t Est^^ JacHD^ Cons^^ Owen l^oore AnneComwaH S^uailHc

"^/•Q ri^M*p lVmd<^oi» i^ae Busch Louise &(?^^srn Rov Sl-@\>.#^f^ ^^^*

TheShadow

rt Holmes as The Master Crook, — Clara
V the girl he had framed to the doom

prison bars — Her release, then tense
nelodrama that rushes on to a crashing
climax.

.%tar«

ontv BanKS^K'^^'^ce w'oyce ^ aire hJ/'PtoJ^^iiian Rich Jacqui
^^e/ Barrvmore n?^^^,^_iyac^ ^^% Ralph Leu/?>h^ ^^

^<?/ garrvmore

-'^■'Tc, rv_ife

.ft*fe;rcJ'i;

ic f'

=5;

■=??

; f ^-^

«^

L*^**'i

m^'

^f^

ml Roach Production^
Directed hf

\copidcir
vJcmanq^
(jqition^

2^/>^^^^^^ tstelle Tavbr^e Cornwall S; Constance bennett ;
I ,\r'*9y Jack Dempsey ^<^^S\:ual•fc //o/J*^**^ Lytell Allen Forrest

Wope HamDfcon M^nty o^^ .

Harold Lloyd, at the peak of his
box-office strength, in a Popular
Demand Edition of "I Do," one
of his best remembered suc-
cesses — Snappy new posters
and full line of up-to-the-
minute accessories.

'i.^"-\^'

r /

Clara Bow

im»^ hi\\"A N^lAi

^fdnche Sweet

I'M • rtKJN

«^

■

i '

I'B il 1 ft

■^^Sjp^^Hivii KvCjiil^^^

f (" 1

Unl^Pi 'n^^HS mix f "Bik^

hj|Z7

iJ^iyk juj

fflin

hftes. te^m ^4

-Ai^ y y

;'fvV

■ \ '"

rphy owe- ^ames Kirk wood Claire wmo=>-^,tonit§nce Bennett

.M-

:*•<•.•

'vV

■■mi

Mother-Love — a theme as old

as the ages — and its companion:

Fear and dread of the sublime

mystery, Birth — Conflicting

emotions in a drama

surcharged with primal

passions.

'/>

Srai*^ Sti^*

BOX-OFFICE ! That is what Associated
Exhibitors has crammed and packed into
The Triumphant Thirty.

Star Value — Story Value — Production

Value - - all are there !

The Big Eight— first unit of The Triumphant Thirty
—is now playing and creating its own word-of-mouth ad-
vertising. Check over the trade paper reviews on The
Big Eight which offers such stars as:

Alice Joyce, Lionel Barrymore, Owen Moore, Monty Banks,
Malcolm MacQregor, Edna Murphy, Anne Cornwall, Robert
Edeson, Jack Dempsey, Estelle Taylor, Tom Moore, Eileen
Percy, Mae Busch, Hope Hampton, Harold Lloyd and others.

Twenty-three pictures are thus completed and ready
for BOOKING.

The Climax Group of seven- now in production -
will keep pace in every way with the phenomenal
strides being made by the new Associated Exhibitors
organization.

That is a Promise.

From men who will live by keeping their promises.

ta»v-star

January 9, 1926

Page Thirty-five

Boys, if you love a red-Llooded
hero and a corking action story,

keep your eyes open for "Tht Scarlet
Strtali." It is one of the swiftest and
classiest motion pictures Universal has
ever produced. The story is based on a
marvelous invention which throws a scar-
let ray. or streak, and destroys everything
it touches.'

You boys- all know JACK
DAUGHERTY. He has been

chosen to play the role of a newspaper
reporter who has been delegated to get
the inside story of the invention and gets
in a hundred mix-ups.

There » is a, V wonderful ro-
mance in the story and so many

|thrills and dazzling happenings that it
^would take columns to describe them. Co
to the Manager of your favorite theatre
I today and ask him to book this serial

I Assisting the Star is a splen-

: did cast consistine of LOLA

"TODD. JOHN ELIOTT. VIRGINIA

» AINSWORTH. ALBERT PR I SCO and

others. The direction is by Henry McRac.

Very truly yours.

far/ jTaemm/e

If yau uani a copy i>l our mm "WhKt till" hcokltl ,

— Ju3t say the word—it'* frtt — you can aho hatra

aulotraphtJ photosraph of Jac^ Daulhtrty

for lOc in tiamps.

UNIVERSAL
PICTURES

730 Fifth Ave., New YorK City

Nationally Advertised to Hundreds
of Thousands as the First Great
First-Run Serial !

"A Whale of an Attraction ! "

An epoch — the pinnacle of serial producing
hag been reached in this great first-run chapter-
play. Everything that audiences demand from
the greatest feature spectacle-plays has been in-
corporated. A feature cast ... a startling
feature story ... a lavishness of production
that is million-dollar style. Action, thrills, tense
drama . interest compelling situations and

novelties galore, packed into every reel. Built
for Big Time . . . the biggest first runs !
Audiences are waiting! Book It Now!

The first of the series of big business
building ads to appear in American
Boy.

--Moving Picture World

"A big thing — An ex-
ceedingly fine seriaL"

— Exhibitors' Trade Review

"Swift action and dar-
ing stunts — live-wire
serial!"

— Motion Pictures Today

-/^

with

JACK DAUGHERTY

Lola Todd, Al Smith and Henry Ainsworth

Directed by HENRY McRAE

ONE OF UNIVERSAL'S "LUCKY 6"
ADVENTURE SERIALS

The entire

Country reads

his great stories

in the Saturday

Evening Post

THE FAMOU

STORIES

WITH

ALBERTA VAUi

?^L COOKE KITG

AND A BRILLIANT
SUPPORTING CAST

nil Make Ibarfliow

d the other 11 month j of the year

IM5?^^^^

In Bmcomw

^fWJOUCTlONs

OF THE)

IMENOOUSLYi

UUAR.'

J^DUptONJ

R B. O.

Short Subjects
Will Underwrite

Laugh Month

for you not only in January,
but for every month in the
year. Book F. B. 0. Short
Subjects.

FILM BOOKING

OFFICES OF AMERICA, Inc.

Snower Uldg:.,

Kiinsas City, Mo.

:13I2 Olive Street,

St. Louis, Mo.

127 S. Hndson,

Ulclalinma City, Okia.

2.10 Union Avenue,

3Iemplils, Tenn.

Page Thirty-eight

THE REEL JOURNAL

This One Has —

Cecil b.DeMille

presents

LA ROC

College Life, Football, Wigwams, — Mingled
with a Powerful Story of Primitive Passion !

Book It-
Boost It—

and watch
the old iron
men come
rolling into
your Box
Office—

ALAN ]iALEpro(fuction

Adapted by MARY O'HARA
fromtheplay"STRONGHEARf
by WILLIAM C.DEMILLE

Few photoplays produced in recent years
possess the variety and color which distin-
guish "Braveheart." There are scenes of
Indian life in a great reservation. The
operations of a huge up-to-date flsh can-
nery are graphically pictured.

This one carries a tremendous story of
. Indian and college life, dramatic and ap-
pealing. The theme deals with the love of
a young Indian for a white girl and of his
noble sacrifice of his love to save her from
shame and humiliation. It is thrilling from
the opening scene to the final fade out and
it is in every respect one hundred per cent
pure screen entertainment.

PRODUCERS DISTRIBUTING CORP.

KANSAS CITY

('. A. Schnltz, Mirr.,

Ill W. 18th St.

ST. LOUIS

Art LaFlante, Mgr.

3808 lilndell Blvd

January 9, 192G

Pttge Thirty-nine

Your February Specials — Gentlemen

Here Are Tivo Sure-Fire

Gold Winners

□ El

((

Steppin*
Out

A lavish dramatization of what hap-
pens to the victims of the society
whirlpool in this modern jazz age.

□ □

((

The

Danger

Signal

— such a train wreck as this one shows,
and jammed with action, pathos and
love, mounted in a lavish setting.

THEY'RE BIG!

These First Two

Golden Arrow
Pictures

□□

((

Tessie

starring

May McAvoy, with Bobbie Agnew, Myr-
tle Steadman, Lee Moran — from Sewall
Ford's Saturday Evening Post story.

First run at the Liberty Theatre,
starting January 16.

□ □

The

Primrose

Path

Clara Bow, Stuart Holmes and an All-
Star cast, directed by Harry 0. Hoyt.

A picture that will hold them

from the first to the final

fade-out

They'll Get GOOD Business for You, Try 'em!

Distributed by

INDEPENDENT FILM CORP.

115 W. 17TH STREET

KANSAS CITY, MO.

Page Forty

THE REEL JOURNAL

^.^

Frank Newman Will

Return to Kansas City?

First National Month

Well Received Here

rfie ,

BEN SHLYEN

Publisher and Bdltor
C. C. Tncker. Aov. Msr.

Circulating in Missouri,
Kansas. No. Oiclalioma,
No. Arkansas, West.
Kentucliy, West. Ten-
nessee, So. Illinois and
S. W. Indiana.

Fiverj' Sntnrdny by
RF^ISL, JOURNAL

I'lJIII-ISHIIVG CO.
>IjiTiiifn<'tiirer.s Exo!ian|ir»^

Knnnns City, Mo.

Overseating

The announcement that Fox is to
build a large first-run house in St.
Louis has caused a near panic
among exhibitors of that city. Es-
pecially has it disturbed suburban
exhibitors, who rightfully feel that
they will suffer most from over-
seating. And there is no denying
that St. Louis is already greatly
overseated.

Recent weeks have without doubt
proven that there is more theatre
activity, more bona fide theatre
construction and constantly in-
creasing seating capacities in St.
Louis than probably in any other
place in the country. And that's
saying a great deal, for much build-
ing and rebuilding is going on in
nearly every large city in the
Union.

Fox is seeking an outlet for his
product, which he is at present be-
ing denied. Fox must have an out-
let through a first-run in St. Louis
or he is going to build a theatre
there. It is understood that Fox
has tried to be fair and to under-
stand the exhibitor's side of the
question. But promises of playing
time for his pictures have iDeen
withheld. Fox undoubtedly wants
to be fair. He doesn't want to
build unless he has to.

Since the Hays organization has
extended to exhibitors a listening
ear to their problems and troubles,
this may be their court of appeals
through which a solution of their
present problem may be solved.
That there is real danger in over-
seating cannot be denied. St. Louis
situations may be found in other
parts of the country and the solu-
tion of the difficulties there may
solve similar problems elsevphere.

Wire From Paramount Theatres Head
Indicates Early Change.

Frank Newman is coming back to Kan-
.sas City!

• Maybe that settles a few rumors, and
maybe it doesn't. At least, that is the
information contained in a wire from
Harold Franklin, director of theatres for
Paramount, which was printed in the
Kansas City Star Wednesday.

Although the deal in which part of
the stock of the Royal and Newman the-
atres would be re-sold to Mr. Newman
has not been definitely closed, "negotia-
tions are on in which he may return to
Kansas City in affiliation with our com-
pany," is the way Mr. Franklin put it.
He indicated that the transfer would be
made about March 1.

It is thought that this will in no way
afect the policies of the two down town
houses as Paramount outlets in Kansas
City.

It is the talk of film men that Milton
Feld, who has been with Mr. Newman
on the coast, will be promoted to the
management of one of the New York
theatres for Famous at about the same
time. Newman has been in charge of
the Los Angeles Paramount houses for
nearly a year.

Isis Adds Orchestra

in Change of Policy

Another Kansas City suburban house,
the Isis, has changed its policy of pres-
entation. Beginning last Saturday, Jan-
uary 2, Jack Roth, manager, added Jack
Riley and his orchestra, well known radio
entertainers in the Kansas City terri-
tory, as a permanent fixture to the thea-
tre. Also, Harry Weber and a bevy of
girls in "Collegiate Capers," were an
added feature. New lighting effects, by
way of border lights, footlights and dim-
mers, were added to the theatre. Thus
far a steady increase in patronage has
prevailed.

Midwest Film Distrs.

Close Successful Year

Business of the Midwest Film Distrib-
utors, Inc., in the company's first year,
has been more than satisfactory, E. C.
Rhoden, manager, announced this week
in summing up the company's affairs
for the year. He declared that the busi-
ness for the past eleven months had
doubled his expectations.

Of a total of 44 pictures in the com-
pany's program for 1925-26, twenty-two
are yet to be released. "The January
releases of the exchange, as reported by
Rhoden, follow: "Morals for Men," with
Conway Tearle and Agnes Ayres; "One
of the Bravest," starring Ralph Lewis;
"The Perfect Clown," Larry Semon;
"Blue Blood," a comedy action picture
with George Walsh; "Pals," a novelty
Western with Rex, the dog, and Black
Beauty, the horse; and four comedies
consisting of one each of the series of
Biff, Gold Medal, Al St. John and H. C.
Witwer.

First National Month, which will last
throughout January, is going over big-
ger than any other similar campaig.i
ever conducted by the Kansas City ex-
change, according- to W. A. Burke, as-
sistant manager here. "We are very
gratified with the good representation
which we have obtained in all parts of
the territory," he said.

Burke quoted the following theatres
among the representative houses which
are cooperating with First National in
January: Palace and Miller, Wichita;
Mainstreet, Kansas City; Electric, Jop-
lin; Electric, Springfield; Electric, St.
Joseph; Electric, Kansas City, Kas.; the
Orpehum, Neo.sho, Mo.; Star, Nevada;
Beldorf, Independence, Kas.; Majestic,
Wellington, Kas.; Sedalia, Sedalia;
Grand, Moberly; Marshall, Manhattan,
Kas.; Midland, Hutchinson; Crane, Car-
thage, Mo.; Peoples, Chanute, Kas.; El-
dorado, Eldorado, Kas.; Strand, Empo-
ria; Crystal, Ottawa, Kas.; Orpheum, To-
peka.; Bowersock, Lawrence; New Le\vis,
Independence, Mo.; Columbia, Junction
City, Kas., and Best, Parsons, Kas.

ASSOCIATED NAMES THREE NEW
SALESMEN FOR K. C. BRANCH.

Frank Cassil, Kansas City manager
for Associated Exhibitors, announced
this week the appointment of three new
members of the local sales staff.

Charles Knickerbocker, formerly man-
ager for P. D. C. here, and R. R. Thomp-
son, formerly with Vitagraph-Wamer
Bros, for five years, and Charles Rus-
sell, lately connected with Midwest Film
Distributors, are the new salesmen. All
three are widely known in this terri-
tory.

MOORE TO MANAGE MIDWEST'S
KIRKSVILLE, MO., THEATRES.

The Princess Theatre, Kirksville, one
of two houses recently taken over by
Midwest Film Distributors, Inc., pre-
sented the picture, "The Crackerjack,"
and vaudeville in its initial program un-
der the new management. The hou.se
passed under Midwest control January
1. Jack Moore, formerly a St. Joseph
exhibitor, and lately a First National
salesman, is manager.

The Kennedy Theatre, the other Kirks-
ville house taken over by Midwest, and
now under construction, will be completed
about March 1, according to E. C. Rho-
den, manager of the company.

FIRE DESTROYS ROYAL THEATRE,
BONNER SPRINGS; CHAS. GER-
MAN, OWNER.

The Royal Theatre at Bonner Springs,
Kas., was destroyed by fire which gutted
two other buildings and damaged sev-
eral others Tuesday night, January 5.
The total loss on the three buildings was
estimated at $30,000. The theatre was
owned by Charles German.

At one time the blaze threatened the
entire business district. The Bonner
Springs fire department, unable to cope
with the situation, was forced to call as-
si.stance from Kansas City.

R. S. Ballantyre, district manager for
Pathe, after a short visit here, left for
a three weeks' trip through his South-
em territories.

January 9, 1926

Pag* Forty-one

THE STORY OF
THREE CHORUS GIRLS

W. A. SCULLY

Resident Manager
3332 Olive St.
St. Louis Mo.

"SALLY, IRENE AND MARY"

Still another smashing hit!

You who held your breath at "The Unholy Three"—

Thrilled at "The Merry Widow"—

Roared at Buster Keaton in "Go West" —

Take a tip—

DON'T MISS "SALLY, IRENE AND MARY"!

It takes you from the back-alley to the ball-room —
back-stage and back again.

It's a knockout.

Also it's a Metro-Goldwyn-Mayer production.

And when we say that, we've said all there is to say
about a picture.

It means certified satisfaction — sight unseen.

We repeat— DON'T MISS "SALLY, IRENE AND
MARY"!

Star-studded with Constance Bennett, Sally O'Neil
Joan Crawford and William Haines.

Directed by Edmund Goulding, master
screen-story-teller.

From the big hit that ran a year on Broadway.

DON'T MISS "SALLY, IRENE AND
MARY"!

It's one of those wonderful

METRO-
GOLDWYN-
MAYER
PICTURES

J. E. FLYNN,
District Manager

C. E. GREGORY,

Resident Manager

1706 Wyandotte

Kansas City, Mo.

"MORE STARS THAN THERE ARE IN HEAVEN"

This advertisement appears i n tlie following magazines :

Photoplay

Motion Picture Classic
Motion Picture Magazine
MoTio Montliiy

February 1926 Circulation 607,023
" " " 186,827

" " " 888,976

" " " 65,000

Film Fun

Screenland

Picture Flay Magazine

Movie Magazine

Febmary 1926 Circulation 90,901
" « « 100,000

" " " 200,000

" " " 100,000

Page Forty-two

THE REEL JOURNAL

Tom Byerle, First Nal'l

Chief, 111 With Typhoid

The sudden illness of Tom O. Byerle,
First National manager here, came as a
shock to his many friends in the indus-
try in this territory. Byerle is at Re-
search Hospital suffering from a severe
attack of typhoid fever, although physi-
cians are hopeful for his recovery.

W. E. Callaway, of New Orleans,
Southern district manager for First Na-
tional, is in charge of the Kansas City
office during Mr. Byerle's illness. His
friends hope for his early recovery and
that he may be able to return to his
desk within a few weeks.

F. B. O.'s New Exchange

to Be Ready March 1

Work is being rushed on the new build-
ing which is to house the Kansas City
exchange of F. B. O., at 1713-15 Wyan-
dotte street, which is to be completed
about February 1. Already, all of the
exterior construction has been finished'.

The new F. B. O. quarters will be one
of the finest in the Middle West, and
will occupy 5,000 square feet of floor
space. Private offices are being built in
along with a beautiful projection room
and a dust-proof stationery room. All
new equipment will be installed.

K. C. SHOWS PULL GOOD CROWDS.

After Christmas business started off
at a good pace this week at dowmtown
Kansas City houses, boosted by good ex-
ploitation and favorable weather. At the
Newman, the Metro-Goldwyn picture,
"Exchange of Wives" held forth; the
Royal got good crowds with the Para-
mount picture, "The Ancient Highway,"
with Jack Holt. "Charleston the World
Over," a specialty act, and "Lorraine of
the Lions," a Universal picture, were the
features at the Liberty, and Colleen
Moore in "We Modems" (First National)
made it another big week at the Main-
street.

POLA RENEWS F. P.-L. CONTRACT.

Pola Negri and Paramount exchanged
New Year's presents recently when the
famous Polish star affixed her signature
to a contract extending her alliance with
that organization for two more years.

Paramount brought Miss Negri to the
United States three years ago following
her spectacular rise in European produc-
tions, the most notable of which was
"Passion."

THIS IS

FIRST NATIONAL MONTH !

Let's Celebrate!

ALL-COMEDY SHOW HERE WAS
"BIGGEST BOX OFFICE CARD"

The all-comedy program continues
to make good with theatres in the
Kansas City territory. Since the ini-
tial showing of such a program by
Walter Fenney at the Best Theatre,
some weeks ago, the movement has
gained nation-wide publicity and prac-
tice, according to J. A. Epperson, lo-
cal Pathe manager.

He quoted Barney Schultz, owner of
the Marlborough Theatre, a Kansas
City suburban house, as saying that
the all-comedy program which he pre-
sented on New Year's day as being
the biggest box office attraction he
had ever 'run at his theatre.

We expect to have a splendid rep-
resentation of all-comedy programs in
theatres throughout the territory,
this month, "Laugh Month," Epperson
declared.

COURTLAND SMITH WITH FOX.

New York. — Courtland Smith has re-
signed as secretary of the M. P. P. D. A.
to accept a position with the newly or-
ganized Fox Theatres Corporation, it has
been announced here. He will be suc-
ceeded in the secretaryship of the Hays
organization by Carl E. Milliken, former
Governor of Maine. Mr. Smith had been
connected with the M. P. P. D. A. since
its inception some years ago.

Associated Offers Five

For January Release

Five sterling attractions are on the
list for release during the first month of
the New Year by Associated Exhibitors,
Inc. This quintet of the "Triumphant
Thirty" offers extreme variety and em-
braces some of the biggest names in the
industry, according to Frank Cassil, lo-
cal manager.

The first January release is "Hearts
and Fists," a stirring drama of the big
timber country, in which Marguerite de
La Motte and John Bowers are featured.
"Hearts and Fists" may be described as
a photoplay of the throbbing pulse of
He-man's Land; the Big Timber Country.

Next on the January list is "I Do,"
a popular demand edition of one of Har-
old Lloyd's bigg«st successes.

"The Lady From Hell," starring
Blanche Sweet, is also slated for Janu-
ary release. "The picture gets its title
from the name given the Scotch Kilties
during the war. The cast includes Roy
Stewart, Ralph Lewis, Frank Elliot, Mar-
garet Campbell, Ruth King and Mickey
Moore.

By way of further variety, the month's
releases include "The Shadow of the
Law," in which Clara Bow is the fea-
tured player.

"White Mice," a picturization of the
famous Richard Harding Davis novel in
which Jacqueline Logan is the principal
player, ends the month's list of releases.

R. T. NEWTON TO UNIVERSAL.

R. T. Newton, who recently resigned
from the Famous Players-Lasky Corpo-
ration after having been connected with
the S. A. Lynch Enterprises and the
Southern Enterprises for eight years, has
been signed by the New Universal Chain
Theatres, Inc.

"Art?— Bah," Says Christie
—'it's Comedy They Want"

New York. — That the majority of pic-
ture producing companies will strive for
"entertainment first" in their new sea-
son for 1926, and for art in pictures as
an incidental consideration, is the belief
of Al Christie, prominent comedy pro-
ducer, maker of the famous Christie
comedies, Bobby Vernon comedies, Wal-
ter Hiers comedies and Jimmie Adams
comedies released by Educational, who
bases his claims on the fact that the
most popular pictures of the past year
have been the big comedy successes.

That these pictures have been the most
-successful from a popularity standpoint,
according to Christie, is proven by the
lists which have been made up of the
pictures which made the most money for
the exhibitors in 1925.

"Gradually the industry has swung
back to its first principles," says Chris-
tie, who himself is a pioneer and who
should remember the early days of film-
ing. "Those first principles of making
pictures were entertainment for the
masses, whether it was in comedy, ro-
mance or melodrama. We are in a busi-
ness of selling entertainment to the pub-
lic, and when such pictures now and then
achieve artistic merit in addition to their
entertainment qualities, so much the bet-
ter. But first of all they have to be
entertainment to register successfully
with the public and the exhibitor.

"Because the industry has been con-
vinced of this important consideration in
picture making, I believe 1926 will see
more companies striving for 'entertain-
ment first' and losing less money striv-
ing for art. Incidentally by reaching
out for entertaining pictures, they will
probably happen onto art more often."

Distributed . by
Independent Film Corp., K. C.« Mo.

%mmhnd

January 9, 1926

Page Forty-three

Educational to Release

Two Fashion Reels

By arrangement with McCall Color
Fashion News, Educational Film Ex-
changes, Inc., will soon offer two single
reel subjects showing in their natural
colors advance spring and summer fash-
ions approved by the greatest designers
of Paris and displayed by Hope Hamp-
ton, according to C. F. Senning, local
manager. Prints of the first of these
fashion news releases titled "Parisian
Modes in Color," will be in all Educa-
tional Exchanges early in January. Re-
lease of the second subject, "Colorful
Fashions from Paris," will follow in a
few weeks.

According to the announcement from
Educational's home office these pictures
will display authentic styles contributed
by such famous couturiers as Poiret, Lan-
van, Drecoll, Patou and many others of
equal prominence and arranged for
.screen display with the cooperation of
the great McCall staff of fashion ex-
perts so far in advance that exhibitors
will be able to show them before these
spring styles are advertised in the great
stores.

Metropolitan Signs Cast

For "Paris At Midnight"

Lionel Barrymore has been signed by
Metropolitan Pictures for "Paris at Mid-
night," the new Frances Marion produc-
tion, which E. Mason Hopper is direct-
ing. As a notorious Parisian criminal
who proves to be a good Samaritan,
Barrymore will appear in one of the most
interesting roles of the picture.

Jetta Goudal has been borrowed from
Cecil De Mille to portray the leading
feminine role, thus setting at rest the
rumors that this exotic actress had sud-
denly terminated her De Mille contract.

Mary Brian has been borrowed from
Famous Players-Lasky and will appear
opposite Edmund Bums, who has just
finished the leading male role in "The
Million Dollar Handicap," another Metro-
politan picture. Emile Chautard, noted
director, makes his first American screen
appearance in the leading role of the
picture, while Lillian Lawrence will also
have an important part.

"Paris at Midnight" is based upon the
Balzac classic, "Pere Goriot." Frances
Marion prepared her own adaptation and
continuity. Norbert Broden will preside
over the cameras.

UNIVERSAL ANNOUNCES THE CAST
FOR "THE MYSTERY CLUB."

One of the biggest casts of the sea-
.son is promised for "The Mystery Club,"
which Herbert Blache will direct as a
Universal special for the 1926 relea.se.
Blache is now casting the supporting
roles, and expects to start work within
a week.

Matt Moore has been signed in the fea-
tured leading role, and Edith Roberts has
been chosen to play opposite him.

Warner Oland, well known screen
"heavy," has been chosen for a promi-
nent role, and Mildred Harris will return
to the screen for the first time since her
recent marriage in an equally prominent
part.

PERCENTAGE PLAN OPPOSED BY
CLEVELAND EXHIBITORS.

Cleveland. — The Cleveland Motion
Picture Exhibitors' Association has
gone on record as opposing "any per-
centage of average system of buying
pictures." The resolution, entered into
at a recent meeting, has created wide
interest here.

Copies of the resolution have been
forwarded to all exhibitors' organiza-
tions and all national and regional
film trade papers.

Laugh Month Committee

Offers Music Cue Aid

F. P.-L.'s Roosevelt Film

Titled "Rough Riders"

"The Rough Riders," the story of
Theodore Roosevelt and his famous regi-
ment of volunteers during the Spanish-
American war, is to be filmed as a super-
epic by Paramount, according to Ben
Blotcky, local manager.

The announcement has been made by
Jesse L. Lasky, coincident with the ar-
rival in Los Angeles from Europe of
Lucien Hubbard, who will personally
supervise the production. He and Her-
man Hagedorn, official biographer of
Roosevelt, will leave shortly for Cuba,
where locations will be selected and the
cooperation of the Cuban government en-
listed. The story has been completed by
Hagedorn. The picture will be road
showed.

The importance of proper music in put-
ting over the comedy is emphasized in
the offer of the Music Publishers' Pro-
tective Association, made through the
National Laugh Month Committee, of the
fullest cooperation with exhibitors in ar-
ranging their musical program for
"Laugh Month."

Exhibitors are invited to communicate
with Mr. E. C. Mills, chairman of the
board of the association, at 56 West 45th
street. New York City, who will be glad
to give any assistance in the arrange-
ment of "Laugh Month" musical pro-
grams, and especially to write to each
exhibitor individually offering sugges-
tions as to proper musical treatment for
comedies under each exhibitor's peculiar
conditions. Mr. Mills, besides being an
expert in every angle of motion picture
theatre music, is a former exhibitor.

"BORN TO BATTLE" CAST.

"Born to Battle" will be Tom Tyler's
next western starring vehicle for F. B. O.
The story was written by William E.
Wing, noted author of western fiction,
and is said to be unusual in its novel
treatment of a western dramatic theme.
Tom Tyler will again be supported by
his rollicking band of helpmates, includ-
ing Frankie Darro, as the kid; "Sitting
Bull," the dog, and the pony.

Famous and Metro-Goldwyn Executives Rush By Plane to
Berlin to Stop Laemmle Deal with Ufa

New York Believes, However, That All Three

Companies Will Share Distribution Plum on

Continent.

New York. — In again, on again, out
again, Flannagan — that's this film busi-
ness!

In the Ufa deal, it was Universal; now
it's Paramount and Metro-Goldwyn. But
the rest of "we" conservatives are in-
clined to read between the lines and
come to the conclusion that the Ufa out-
let in Germany is to be controlled by all
three companies.

The race to Berlin on the part of
American film magnates to close up the
deal with Ufa is a romance of the busi-
ness in itself. Carl Laemmle, Universal
chief, publicly announced his sailing date
after he had declared that his company
had closed with Ufa for Universal dis-
tribution in Germany. This is now un-
derstood to have been a verbal contract.

However, S. R. Kent of Paramount,
and Leopold Friedman of Metro-Gold-
wyn, sailed, but not following a flood
of publicity. By traveling in airplanes
most of the way across the continent to
Berlin, they reached the Ufa headquar-
ters a few hours ahead of Laemmle.

The Universal held special rights in a
preliminary contract with the Ufa. Re-
linquishing these, they obtained an agree-
ment that a majority of their pictures
would be shown in the Ufa theatres of
Germany with guarantees of profit on
every picture.

The Famous Players-Lasky and Metro-
Goldwyn pictures vrill be distributed in
all Ufa theatres, too, but they will be

exchanged for the same amount of Ufa
movies to be imported by America.

Through this agreement the American
companies will be enabled to export films
to Germany without being hampered by
German movie import taxes.

Publix Is Gift to the

Industry — H. E. Franklin

New York. — The first public utterance
from an official of Publix Theatres about
that organization comes in the form of
an editorial by Harold E. Franklin, in
the current issue of "The Close-Up," the
official organ of the theatres department
of Famous. He designates the advent of
Publix Theatres Corporation as the
year's Christmas gift to the industry and
to the public.

Following is Mr. Franklin's editorial
in part:

The formtion of Publix Theatres Cor-
poration marks a new era in theatre op-
eration — a development founded on suc-
cess that aspires to greater attainments
in theatre management than any so far
achieved in our industry. Publix will be
a strong and earnest influence that will
benefit all within the industry, and should
result in an even greater admiration for
the motion picture theatre on the part
of the American public. It will stand
for efficiency, quality and service!

Page Forty-four

THE REEL JOURNAL

"Flashes of the Past"

Released as Two-Reeler

As • a result of the nation-wide ap-
proval with which "Flashes of the Past,"
the Pathe News Fifteenth Anniversary
film, has been received, both by exhibi-
tors and press, the news film is to be
released as a two-reel subject, J. A. Ep-
person, local manager, announced this
week.

"Flashes of the Past," as its title in-
dicates, is a comprehensive review of
the historic events of the last fifteen
years, and brings back to the screen
the important happenings throughout the
world as presented by Pathe News dur-
ing that decade and a half.

Warners Deny Rumor

of Sam Morris Leaving

Rumors on the street concerning the
personnel of Warner Bros.' organization
and particularly affecting Sam E. Nor-
ris, who, report had it, was preparing
to leave the Warners to head the sales
force of another producing company, are
absolutely untrue, according to Albert
Warner who took occasion this week to
deny that any important changes in the
business management were contemplated.

"So far as Mr. Morris is concerned,"
said Mr. Warner, "he has been with us
a long time, is with us now, and will
continue to be with us as general man-
a6?r of distribution."

Famous Takes United

Studio; Cost 5 Millions

New York. — ^The World reports from
Los Angeles that Famous has closed for
the United Studio, the figure being given
as $5,000,000. The deal was announced
on the Coast by Joseph M. Schenck and
M. C. Levee.

First National has been using United
for some time past. It was impossible
on Saturday to leam what Coast head-
quarters would be used in the future by
this organization. However, Richard A.
Rowland leaves for Hollywood today.

^iendlyHand

EXCHA

EXCH

C>lovin0Alon0
MovieRoMr^

Ben Blotcky, Paramount manager
here, has announced premiere runs of
the coming picture, "The Wanderer," as
follows: A week at the Royal Theatre
here, starting January 16; a week at the
Palace, Wichita, starting January 25.

Harry Warner, president of Warner
Bros., was a visitor in Kansas City be-
tween trains Wednesday night. While
here he denied flatly the rumors that
First National was attempting to buy
the Warner Bros, big studio plant. He
was met at the station by Louis Reich-

ert, Kansas City manager.

* * *

Sam Goldflam, Arrow Pictures Corp.,
manager here, has announced the pre-
miere engagement of "Tessie," one of the
featured Golden Arrow specials, sched-
uled for the Liberty Theatre here, Jan-
uary 16.

* * «

Walter Fenney has been transferred
from the management of the Universal
Theatres at Parsons, Kas., to the Bel-

dorf Theatre, Independence, Kas.

* * ♦

L. Brenninger of Topeka, Kas., re-
ports that he is making plans for the
erection of a 2,000 seat house on Kan-
sas avenue. Mr. Brenninger would say
nothing further than that architect's

plans would soon be ready.

* * *

Ralph M. Blair is the new owner of
the Mozart Theatre, 12th and Indiana,
here. Mr. Blair was formerly with the
Southern Enterprises, theatre depart-
ment.

« * •

Reports from the Universal office are
that "The Phantom of the Opera" is
breaking records at nearly every show-
ing in Kansas City suburban houses.

* * *

Charles Bull has sold his interest in
the Eris Theatre, El Dorado, Kas., to R.

P. and W. D. Fite.

* * *

Howard Butler, formerly with_ War-
ner Bros, here, is now with Pathe in San
Francisco. Butler wants to keep in touch
with Kansas City trade news so he nat-
urally sent in his subscription to THE

REEL JOURNAL.

* * *

Eddie Green, Metro-Goldwyn salesman,
has returned from a Christmas trip to

the West Coast.

* * *

Billy Mueller, Sedalia and Jefferson
City exhibitor, was a Movie Row visitor

this week.

* * »

W. B. Bishop, Metro-Goldwyn district
exploiteer, drove through Kansas City
this week enroute from Oklahoma City
to St. Louis, where he will make his
home. His family accompanied him.

* * *

0. H. Bogard, formerly with Para-
mount in Oklahoma City, has been added
to the sales staff of the Kansas City
First National exchange, succeeding Jack
Moore, who is managing the Midwest
houses in Kirksville, Mo.

Dan B. Lederman, district manager for
Associated Exhibitors, was a visitor at
the Kansas City exchange of his com-
pany this week.

* * *

Roy Churchill, local manager for F.
B. O., was out in the territory this week
helping the F. B. O. boys in the big
"Laugh Month" campaign.

* * *

M. C. Seneft, formerly a salesman for
Associated Exhibitors here, has been
added to the sales staff of the Kansas
City Warner Bros, exchange.

* » *

Fred A. Rohrs, formerly connected
with the Kansas City Associated Exhibi-
tors Exchange, has joined the sales staff
of Warner Bros, in Omaha.

* * *

Thirteen doesn't mean unlucky for
Jerry Curran, First National salesman,
for thirteenth is his standing in the Na-
tional check-up for First National sales-
men for the last quarter of 1925. There-
by, he will be on the honor roll com-
posed of the twenty highest ranking
salesmen in the organization.

* * *

W. E. Truog, assistant divisional man-
ager for Universal, and Charles T. Sears,
in charge of "U" theatres in this terri-
tory, are in New York this week.

* * *

Harry Taylor, Universal manager, was
telling us this week of 350 complete
service contracts which the local ex-
change is now booking weekly. "This is
the greatest number of accounts we have
ever had in this exchange," Taylor said.

He announced a plan for re-zoning the
territory in keeping with the company's
expansion plans for 1926. Nine sales-
men will cover the territory under the
new system.

E. C. Rhoden, manager of Midwest
Film Distributors, Inc., hopped off this-
week for a trip through Southern Kan-
sas and Missouri.

* * *

W. A. Burke, assistant manager for
First National here, has announced the
early release of two of his company's
coming specials, of which Leon Errol's
"Lunatic at Large," comes in March, and
"Irene," starring Colleen Moore, will be
ready February 7.

POLAND OPENS OKLAHOMA

OFFICE; T. R. RICHARDS MGR.

J. E. Poland, distributor of Arctic Nu-
Air cooling and ventilating systems in
Kansas, We.stem Missouri and Oklahoma,
has opened an office in Oklahoma City,
which he has placed in charge of T. R.
Richards. Mr. Richards just recently re-
signed as Omaha branch manager for
EJnterprise Distributing Corporation.

"Snub" Pollard, film comedian, was
on the vaudeville bill of the St. Louis
Grand Opera House the week of Decem-
ber 27.

January 9, 1926

Page Forty-five

"Laugh Month Will Live Forever"—

Pathe Chief Says Showmen Will Do Well In
Working Up Merchant Cooperation.

By ELMER R. PEARSON,
Vice-President and General Manager of Pathe Exchange, Inc.

"Laugh Month" was a great inspiration
coming at a most opportune time. Jan-
uary comes around every year bringing
unpaid bills, cold weather, congress and
the coal problem_, but this year along
comes "Laugh Month" to the great re-
lief of a sorely tried public.

When the full length of "Laugh
Month" has swept across the country,
cooperated with by people in the public
eye, magazines and newspapers, it will
.so fasten it.self upon the nation that it
will spontaneously repeat itself year af-
ter year, bringing cheer and courage to
multitudes yet unborn.

Every retail merchant heretofore has
found it necessary to force sales at tre-
mendous price' reductions in order to do
any bu.siness that month at all, because
during that month the public is depressed
as during no other time of the year.

The influence of "Laugh Month" can
overcome this harmful condition of the
public mind and "Laugh Month" de-
serves the thorough cooperation of every
institution of the land.

Each exhibitor can bring a great boon
to the business jnen of his locality by
assuming- the leadership of the "Laugh
Month" campaign among his fellow mer-
chants and induce each of them to carry
the "Laugh Month" slogan in their ad-

vertising, in their window displays, and
they will do right well to have a seat
in his theatre at every performance.

Since September this industry has seen
the release of a great many of the won-
der works of the great producers of spec-
tacles, drama, .sex and weepy mello's in
reelage from eight to twelve. The pub-
lic has responded as never before, but
any good showman knows that there is
such a thing as becoming surfeited with
heavy entertainment of this character,
and particularly in January must the
public be offered something of a very
much lighter nature. Thus again "Laugh
Month" is, indeed, a panacea for what
usually ails all business in January.

All great ideas have modest begin-
nings.

J. Sterling Morton of Nebraska started
Arbor Day.

The Pilgrims started Thanksgiving
Day.

The short-subject distributors have
started "Laugh Month."

The industry ought to get behind
"Laugh Month" as it never got behind
any similar movement before. It is go-
ing to live forever to the great benefit
of all peoples and all business every Jan-
uary.

THIS IS

FIRST NATIONAL MONTH !

Let's Celebrate!

dmndlnThid

■ !

I The Reproduce Pipe Organ

Delivered and Installed

OPERATES with hand-played solo music
roll or may be played by hand. Scores
now in use throughout Missouri, Kansas,
Oklahoma and Nebraska.

Write for List of Users

Sent anywhere Subject to Approval

Our Very Easy Terms of Payment Makes This a
Wonderful Proposition for Theaters

J. W. Jenkins Sons' Music Company

1013-1015 WALNUT STREET

KANSAS CITY, MO.

*H>aKi^a»a>H}a}HtaKitaKJiiaHan<^^

Page Forty-Mtx

THE REEL JOURNAL

Paramount Offers 11 Specials, 15 Features, in Period
From February 1 to August 1

In what is declared its most pretentious offering to the screen,
Paramount has just recently announced an imposing list of pictures
to be i-eleased in the last lap of the 1925-26 schedule, from February 1
to August 1.

"The Blind Goddess" Coming.

Ten big specials are listed, and one ex-
tra attraction, "The Blind Goddess," from
the spectacular Victor Fleming produc-
tion. The specials are: Harold Lloyd in
"For Heaven's Sake;" "The Vanishing
American," with Richard Dix, Lois Wil-
son and Noah Beery; "The Wanderer,"
a Raoul Walsh production with William
Collier, Ernest Torrence and Wallace
Beery; "Sea Hor-ses," an Alan Dwan
production, with Florence Vidor and Jack
Holt; the James Cruze production, "The
Rainmaker;" "Raymond Griffith in
"Fresh Paint;" W. C. Fields in "It's the
Old Army Game;" the Herbert Brenon
production from George M. Cohan's com-
edy success, "The Song and Dance Man,"
with Tom Moore, Bessie Love and Har-
rison Ford; Malcolm St. Clair's "The
Grand Ehichess and the Waiter," with
Adolphe Menjou and Florence Vidor; and
the Herbert Brenon production, "Danc-
ing Mothers," with Conway Tearle and
Alice Joyce.

Fifteen Features Listed.

Fifteen regular feature releases are
listed, as follows: "Tamed," with Gloria
Swanson, from the story by Fannie
Hurst; Pola Negri in "Crossroads of the
World," by Michael Arlen; "The Matri-
monial News," a comedy special; Rich-
ard Dix in "Take a Chance;" Bebe Dan-
iels in "Miss Brewster's Millions;"
Adolphe Menjou in "I'll See You To-
night;" Douglas MacLean in "That's My
Baby;" Thomas Meighan and Lila Lee in
Ring Lardner's story, "The New Klon-
dike;" "Volcano," with Bebe Daniels,

Ricardo Cortez and Wallace Berry; Zane
Grey's "De.sert Gold," with Jack Holt
and Billie Dove; the Raoul Walsh pro-
duction, "The Lucky Lady," with Greta
Nissen, William Collier and Lionel Bar-
rymore; the $13,500 Pictorial Review
prize novel, "Wild Geese," a William de
Mille picture; Pola Negri in "The Pea-
cock Parade," directed by Raoul Walsh
and released just before Easter; Richard
Dix in "The Man From Mexico;" Zane
Grey's "The Deer Drive;" Bebe Daniels
in "The Palm Beach Girl;" Mary Brian
and Wallace Beery in "Behind the
Front;" a romance of the South Seas,
"Come to Moana;" the big special drama-
tization of "Grass," and "The Secret
Spring," made in France and presenting
French stars.

Edward Sloman will direct a screen
version of Don' Marquis' big stage suc-
cess, "The Old Soak," as his next Uni-
versal production.

The featured character role will be
played by Jean Hersholt, as his first pic-
ture under his new starring arrangement
with Universal.

Mr. Exhibitor: Ask at the Film Exchansct
for the

It's little to ask for, but it's the only

reliable aid you can give your inusicia'>s

" to help put the picture ovr. '^

^^ys

A happy audience
will come again —
and laughs mean
happiness.

Get back of l^augh
Month by playing
plenty of comedies,
and advertising
them.

Here is a great
national publicity
drive for your
benefit. Tie up
with it through
your own public-
ity and advertis-
ing and by using
plenty of the spe-
cial accessories.

Get your bookings
set NOW for
this four-week
comedy carnival.

A SCENE IN -^BBFORB MIDNIQHr'!- A ROYAL PlCTURF
Distributed in Kansas and Western Missouri by Independent Film Corp.

L -THE SPICE OF THE PROGRAM" .

EDUCATIONAL
FILM EXCHANGES, Inc.

January 9, 1926 ''<»«« Forty-seven

Box Office Entertainment
Associated's Keynote

Star, Story and Production Value and Satisfaction Made Objectives in Triumphant Thirty —

Peggy Joyce's "Skyrocket" to Be Special

PICTURE men with theii* feet on the ground have set out to pre-
sent a program for the exhibitor with his eye on the box office,"
said Oscar Price, president of Associated Exhibitors, Inc., this
week in connection with the extensive announcement of that company's
product appearing in this issue of THE REEL JOURNAL.

which E. J. Smith, in complete Dempsey, Estelle Taylor, Tom Moore,

charge of sales work for Asso-
ciated, added this: "The new sales
force of Associated Exhibitors is being
built up of go-getters known throughout
this industry. They are the highest type
of sales e.\ecutives and possess the 100
per cent confidence of the theatre owner.
In return for this faith on the part of
the exhibitor they have to offer product
in which they, too, have trust. And it is
in that way that the productions making
up the Triumphant Thirty have been as-
.sembled. There is a definite money-
making box-office reason for every pic-
ture on the list."

The announcement of the Triumphant
Thirty group by Associated Exhibitors
marks the fir.st gun in the sales cam-
paign of that organization since the re-
cent reorganization that brought in a
personnel headed by P. A. Powers and
Oscar Price. Or, rather, it is a barrage
of fire following the news that Asso-
ciated had acquired the much sought af-
ter Peggy Hopkins Joyce vehicle, "The
Skyrocket." This production, however, is
a special, to be handled in a special way,
backed by one of the mo.st elaborate ad-
vertising and exploitation campaigns
ever placed behind a big picture.

STAR VALUE— Strfry Value— Pro-
duction Value — form the keystone
upon which the Triumphant Thirty
group has been built," declares an offi-
cial statement from the Associated or-
I ganization issued in connection with this
week's announcecaftnt. "All three are es-
.sential, none can be slighted, but natur-
ally Star Value comes first — for you have
to get them to the theatre before you
can even start to please them.

"The exhibitor recognizes this fact and
has little patience with the picture that
does not offer him a definite box office
pull in the form of star names and
strong ca.sts. The exhibitor glancing over
the titles and casts of the Triumphant
Thirty will quickly realize that the es-
sential 'get 'em in' element has been in
the minds of Associated's executives
from the .start in planning their current
schedule.

"Star Value is obviously present in any
list of current pictures that presents, in
addition to consistently .strong support-
ing ca.sts, such stellar names as:

"Betty Compson, House Peters, Jay
Hunt, Alice Joyce, Glenn Hunter, Con-
stance Bennett, Monty Banks, Jack

Eileen Percy, Strongheart, Stuart
Holmes, Hope Hampton, Lionel Barry-
more, James Kirkwood, Mae Bu.sch, Owen
Moore, Marguerite De la Motte, John
Bowers, Harold Lloyd, Blanche Sweet,
Clara Bow, Jacqueline Logan, Lillian
Rich, Bert Lytell, Mildred Ryan, Wallace
MacDonald, Percy Marmont, Nita Naldi,
Eugene O'Brien, Virginia Valli, Jean
Hersholt, Rockcliffe Fellows, Robert
Edeson and many others.

S for Story Value, it is a signifi-
cant fact that with few exceptions
every story on the Associated list is an
adaptation of a published novel. There
is no better proof of story strength than
the fact that a plot has stood the acid
test of publication and popular success
in printed form.

"The few exceptions to the list of pub-
lished works in the Associated story list
are the product of some of the best
known screen creators in the industry —
Allan Dwan and C. Gardner Sullivan, for
example, being seen on the roster.

"Production value may be guaranteed
by two essentials — capable direction and
the expenditure of sufficient money to
properly stage the particular story. No
question of money will be raised by any-
one viewing the pictures in the 'Trium-
phant Thirty, while the matter of direc-
tion can be indicated by the presence of
such names as Edward H. Griffith, Hugh
Dierker, Jo.seph Henabery, Diamant Ber-
ger, Tom Terriss, Paul Powell, Lloyd In-
graham, Stuart Paton, S. E. V. Taylor,
and the producer-director, Lewis Moo-
maw.

VARIETY of appeal has been as-
sured by laying out a program
that, as one Associated official put it,
could be played thirty days in succes-
sion without too closely repeating on any
type of production or star name. Rapid
action on Western, fast-moving comedy,
society drama, and colorful romance
sprinkle the list."

A fast-stepping sales force, rallying to
the call of General Sales Manager E. J.
Smith, is taking the field to spread the
gospel of the Triumphant Thirty. Two
weeks ago saw the acquisition of Dan
B. Ledemian, prominent film veteran,
and in addition to that well-known name
other widely acquainted film men now
on the Associated roster of district sales
directors include: Le.ster Theuerkauff,

Lew Thompson, Fred Hopkins, Claude
Ezell and Floyd Lewis. Recent additions
to the Associated exchange managers in-
clude J. S. Mednikow, Chicago; Al Blof-
son, Philadelphia; Robert Murray, Dal-
las; Ralph T. Good, Charlotte; Abe E.s-
kin, Albany; W. G. Minder, Atlanta;
Harry Eskin, New Haven, and John M.
Sitterly, Buffalo.

In addition to tho.se already named, the
full li.st of As.sociated Exhibitor's branch
managers now includes Paul R. Aust,
Seattle; Hal Vaughn, Portland, Ore.;
Field Carmichael, Los Angeles; B. F.
Simpson, San Francisco; William M.
Hughart, Butte; E. C. Mix, Salt Lake
City; H. L. Burnham, Denver; Jack
Brainard, Oklahoma City; F. F. Goodrow,
New Orleans; Luman A. Hummell, Min-
neapolis; James P. Shea, Omaha; Frank
Cassil, Kansas City; D. E. Boswell, Mem-
phis; E. L. Meyers, Des Moines; R. B.
Dickson, St. Louis; H. J. Shumow, Mil-
waukee; George L. Levy, Indianapolis;
L. S. Muchmore, Cincinnati; W. R. Lieb-
mann, Detroit; T. G. Colby, Cleveland;
Jack Withers, Pittsburgh; F. W. Beiers-
dorf, Wa.shington; Walter R. Scates, Bos-
ton; E. T. Carroll and Phil E. Meyer,
New York.

Frank Cassil, Manager,

Sees Big Year for A. E.

Frank Cassil, Kansas City manager
for Associated Exhibitors, was optimis-
tic of 1926 prospects in this territory
when interviewed this week. He declared
his belief that this would be Associated's

Page Forty-eight

THE REEL JOURNA]

biggest year here, and by a big increase
in sales.

"We've got the biggest line-up of pro-
duct and stars we've ever had — ^the best
advertising and exploitation campaigns
— the best sales force and the most clean-
cut policy of independence we have ever
maintained. So why shouldn't this be
our greatest year?" he declared.

He placed particular stress on the
many big comedy hits on the program
and cited the trend to comedy pictures
on the part of exhibitors. "Make 'em
laugh, and they're glad they paid their
money at the box office," is his sum-
mary of this show business.

Cassil has had a wide experience in
the industry here, having been connected
with the Fox, Metro-Goldwyn and Pathe
organizations before accepting the man-
agement of the A. E. exchange.

Ziegfeld Star Featured

In New Pathe Film

Pathe has announced the acquisition
of the "Famous Melody Series," single
reel subjects produced by James Fitz-
patrick presenting musical picturizations
of the songs of many lands.

The series will consist of thirteen sub-
jects to be released at the rate of one
every four weeks. The initial subject,
"Songs of Ireland," will be released by
Pathe on January 24th.

Peggy Shaw, formerly of the "Zieg-
feld Follies" and now known as the "Fa-
mous Melody Girl," plays the lead in the
subjects and lends a highly appreciative
characterization to each of her various
roles depicting maids of many countries.

A complete line of stills, lobby mate-
rial and posters will be issued for the
music films, and also a special music
-score.

WARNERS CLOSE WITH CAPITAL.

Warner Bros, reported this week the
clo.si; g of contracts with Capital Enter-
prises whereby all of the company's
1925-26 product will be played in these
capital houses: Linwood, Kansas City;
Eldorado, Eldorado, Kas.; Wareham,
Manhattan, Kas.; Peoples, Chanute, Kas.;
and the theatre at Ft. Madison and Mar-
.shalltown, Iowa.

Distributed by
Independent Film Corp., K. C, Mo.

THIS IS

FIRST NATIONAL MONTH!

Let's Celebrate!

DAN B. LEDERMAN

Dan Lederman, Associated Exhibitors'
middle western district manager, let go
of some of his pep and enthusiasm the
other day and we came near signing up
for the entire Associated output for the
next two years, when suddenly we re-
membered that we were just in the pub-
lishing business and didn't own thea-
tres. And we were sorry that we didn't.

"Associated has in the Triumphant
Thirty the greatest group of pictures
they have ever offered the exhibitors,"
said Mr. Lederman, "and the box office
sensation of many years will be Peggy
Joyce's 'The Sky Rocket.' Here's a pic-
ture that every woman will want to see,
and they'll not be disappointed for it
delivers the goods.

"Just tell exhibitors for me that they
should watch Associated and that if they
want real box office bets, to book the
Triumphant Thirty!"

FUTURE OF THE SCREEN UP TO
ITS YOUTH, MARY SAYS.

The moving picture industry will
find its greatest help from within the
industry and not from without in the
future.

This is the view of Mary Pickford,
who discussed pictures, past and pres-
ent, with a group of producers.

"Whether the motion picture will
make the same progress in the next
few years that it has in the past de-
cade is problematical," Miss Pickford
said. "Certainly, we are becoming
more stabilized. And we have also
lacked writers and inspiration, to a
great extent.

"I think that in the future this in-
spiration is coming from those within
the industry, and not from without.
The property boys, film cutters and
extras of today will be our actors,
writers and directors tomorrow.

"It is up to the youth of the in-
dustry how much we will advance."

COOK GAVE NEWSBOYS A FRE
SHOW, STAR DID THE REST.

A unique exploitation stunt was en
ployed by Earl Cook, manager of th
Pantages Theatre, here during the show
ing, two weeks ago, of "The Last Ed
tion," Emory Johnson's tribute to th
profession of journalism, which F. B. (
is distributing.

In an announcement inserted in th
Kansas City Star, Manager Cook invite
all the newsboys of that paper to a shov
ing of the picture as his guests on
specified night.

Comment is hardly necessary on th
outcome of this invitation. All the news
boys were there to a boy. And the Sta
(lid its share in its columns to repa
Manager Cook for his kindness.

ABEND JOINS JAMEYSON.

Sam Abend, well known to Kansa
City exhibitors and exchange men, is no'
associated with E. E. Jameyson in th
Exhibitors Film Delivery and Service d
In this new connection Abend will be i
charge of deliveries to the city show
while Jameyson will have charge of th
out-of-town shipments. The firm is t
be incorporated.

"TRAMP TRAMP," LANGDON'S NEX'

"Tramp, Tramp, Tramp," has been s(
lected as the title for the first Harr
Langdon picture now being complete
for release by First National Picture;

A distinguished cast will be seen i
support of Mr. Langdon, including Joa
Crawford, his leading lady, Edward
Davis, Carlton Griffin and Tom Murraj

$1,250,000 DENVER HOUSE.
New York. — The new de luxe theatt
at Denver which will be operated b
Publix Theatres, will seat 2,500, co.'^l
ing $1,250,000, according to an announce
ment by Publix Theatres, Inc.

Katherine Bennett, sister of Enid Ben
nett, appears opposite Fred Thomson ii
"The Wild Bull's Lair,". for F. B. 0.

January 9, 1926

Page Forty-nine

EXPLOITATION

IDEAS ^2 HINTS

Edited by R. C "BOB" GARY, Universal Exploiteer.

"THE 'KIDDIES' TALK FASTER THAN THE NEWSPAPERS,"
SAYS DICKINSON, IN "PHANTOM" STUNT

When it comes to talking, the young-
sters spread more news than the news-
papers, says Glenn Dickinson, head of
the Dickinson circuit in this territory.

With that thought in v-iew, the Bower-
sock Theatre distributed Phantom Magic
Books and Phantom Mystery stories
among the school children at Lawrence,
Kan., in connection with the recent show

g of the Universal picture, "The Phan-

m of the Opera."

The kiddies are real respectors of mys-

ry stories, and apparently, they talked
or the picture broke a house record at
the Bowersock, Dickinson writes THE
REEL JOURNAL.

In addition to this excellent word-of-
mouth publicity, the town was posted like
a circus with bill boards, one sheets, pos-
ters in addition to the regular newspaper
advertising.

A stunt that got lots of publicity was
a "Phantom" fortune telling contest, free,
conducted in the lobby of the theatre.
Mr. Dickinson was assisted in this un-
u.sual campaign by Bob C. Gary, Uni-
versal exploiter.

DOUG MacLEAN'S SMILE WORTH
$250,000. UNDERWRITERS SAY

A clause in a unique $250,000 insur-
ance policy applied for by Douglas
MacLean, star motion comedian, and
which an insurance company has
agreed to underwrite, provides for
complete protection of the famous
MacLean smile.

In other words, if through injury
or illness MacLean loses his smile that
audiences have come to know so well,
his wife, who is made the beneficiary,
will receive the full $250,000. The
policy, of course, also provides for
payment of the full amount .should
the comedian, through illness or in-
jury, be prevented from doing any
screen work.

The policy will go into effect in
time to protect MacLean during film-
ing of "That's My Baby," his next
Paramount comedy.

A car plastered with Phantom adver-
tising and with a man dressed to repre-
sent the Phantom was used to excellent
advantage by D. Filizola, manager of the
Empress Theatre, Ft. Scott. The results
were extremely gratifying to Mr. Fili-
zola, as the stunt attracted an unusual
amount of attention in the streets.

Previous to the showing of the picture,
Bob Gary, Exploiteer arranged with the
local newspaper to runt the serialization
story. This story was certainly a great
asset in giving the picture advance pub-
licity.

Window tie-ups for "Phantom Red"
and the book were arranged. Two of the
principal stores gave excellent window
displays.

The substance of the campaign was a
thorough newspaper and out-door adver-
tising campaign. Rotos, Mystery Books
were added to the campaign and dis-
tributed at the schools.

A. E. In Song Tie-up

With "Sky Rocket" Film

Associated Exhibitors, Inc., have com-
pleted a unique exploitation tie-up with
Leo Feist, Inc., on the Peggy Hopkins
Joyce special "The Sky Rocket," whereby
"Wonderful One," the theme song of the
photoplay, was broadcasted by every
large radio station in the United States
and Canada on the evening of January
7, 1925, when "The Sky Rocket" had its
world premiere in the grand ball room
of the S. S. Leviathan.

The Feist organization has arranged
to send a new orchestration of "Won-
derful One" to every radio orchestra.

The title of the Colleen Moore .starring
picture to follow "Irene," will be "Miss
Nobody," according to an announcement
just received from First National Pic-
tui-es.

"Miss Nobody" was originally called
"Shebo," taken from a serial story by
Tiffany Wells.

"Cornerblock" Ads For

"Shorts" Prove Popular

Cornerblock comedy ads, which were
brought into u.se a few months ago by
S. Barret McCormick, manager of ex-
ploitation for the Pathe Exchange, Inc.,
are fast becoming popular with exhibi-
tors from one end of the country to the
other.

A glance over the theatre advertising
sections of newspapers reveals the fact
that showmen are beginning to appre-
ciate the value of this copy, furnished
free in mat form. There are many calls
for this service at the Pathe branch of-
fices and every now and then a wire
comes in asking that the comedy mats
be rushed — special delivery.

There are two ideas behind the cor-
nerblock copy. The predominant one is
of course the fact that short comedies
now deserve a place in the showman's
advertising scheme.

The next que.stion was how to make
the advertisements fit in with the show-
man's advertising campaign. The plan
was hit upon to keep these mats in such
proportions that they would fit into the
comers of any layout.

SHANBERG IS HOST TO 1000 KIDS
IN HUTCHINSON XMAS SHOW.

M. B. Shanberg, owner of the Shan-
berg circuit in this territory, was re-
sponsible for a Christmas party for the
kiddies of Hutchinson, Kas., at his Mid-
land Theatre, which won the good will
of at la.st 1,000 mothers and achieved
worth while publicity as well.

More than 1,000 tickets were sent out
by the theatre for the Christmas show,
and the kiddies did the rest, completely
filling the big show house. Shanberg
believes this is one of the best sources
for obtaining good will, that of win-
ning the well wishes of the children.
"They'll talk your show, and they'll
bring their mothers and daddies with
'em," is his experience.

A BIG CAMPAIGN IN ST. LOUIS FOR
"OLD CLOTHES" AT LOEWS.

Exploiteer Bishop, of the Metro-Gold-
wyn-Mayer staff, and Harry Greenman,
resident manager of the ' Lioew's State
Theatre, St. Louis, obtained some won-
derful publicity for Jackie Coogan's
"Old Clothes" which played that house
the week of December 19.

The campaign included a large win-
dow display in the Webster Wall Paper
Company, 809 North Eleventh street, ty-
ing up the wall paper scene in the pic-
ture, and also a wonderful layout in the
Sunday Magazine of the St. Louis Globe-
Deomocrat.

In addition, feature stories and photos
were planted in the St. Louis Star and
St. Louis Times, afternoon papers.

Page Fifty

THE REEL JOURNAL

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Associated^s Triumphant Thirty

"KEEP SMILING"

MONTY BANKS is starred in this fast action comedy.
Motor boats, speed races and a whirlwind finish pro-
vide the thrills of the production.

"MANHATTAN MADNESS"

JACK DEMPSEY AND ESTELLE TAYLOR have the
starring roles in "Manhattan Madness." Dempsey goes
into the underworld to save the girl. Then fights, shoot-
ing and laughs. "HEADLINES"

ALICE JOYCE is seen as the star of this picture. It is
about the newspaper woman who tries to keep her sis-
ter from the mire of scandal and finds herself in the
headlines. "UNDER THE ROUGE"

TOM MOORE AND EILEEN PERCY star in the story
of the girl who wanted to go straight yet had to live
by her wits. It follows a trail from the underworld
to the upperworld.

"FIFTY-FIFTY"

HOPE HAMPTON AND LIONEL BARRYMORE play
the stellar roles in "Kfty-Fifty," which deals with the
problem of whether marriage is a fifty-fifty proposi-
tion. It is a society drama in a beautiful setting.
"CAMILLE OF THE BARBARY COAST"

MAE BUSCH AND OWEN MOORE are the starring com-
bination in this production. It treats of the career of
a young man whose own father turned against him when
he did his bit in jail. But a girl of the Barbary Coast
brought 'him back.

"HIS BUDDY'S WIFE"

GLENN HUNTER AND EDNA MURPHY are the stars
of the cast in this after-the-war story, which treats
of a tense situation as suggested by the title.
"NEVER WEAKEN"

HAROLD LLOYD in one of his thrill-comedies. This is
a popular demand edition of the famous star's picture
that saw him hanging in midair on a steel girder.
"COUNSEL FOR THE DEFENSE"

liETTY COMPSON, HOUSE PETERS, JAY HUNT AND
ROCKCLIFFE FELLOWS, have principal roles in this
melodrama of high finance and stem justice. Betty
Compson has a great part as a dauntless girl attor-
ney. Directed by Burton King for Edward Silton from
the novel by Leroy Scott.

"THE PINCH HITTER"

GLENN HUNTER AND CONSTANCE BENNETT star
in the uproarious baseball comedy in which the hero,
a college boob, .steps to the bat in the pinch because
of the girl. Story by C. Gardner Sullivan. Directed
bv Joseph Henabery.

"NORTH STAR"

STRONGHEART, called the greatest dog star, is in this
story that starts in society and ends in the Northwest
woods. Virginia Lee Corbin, Ken Maynard and Stuart
Holmes have principal roles. The picture from Rufus
King's drama is under the direction of Paul Powell for
Howard Estabrook.

"LOVER'S ISLAND"

HOPE HAMPTON, JAMES KIRKWOOD AND LOUIS

WOLHEIM are in the chief roles in this romantic drama

of the seacoast with an all .star cast. It is directed by

Diamant-Berger from T. Howard Kelly's poprilar story.

"HEARTS AND FISTS"

MARGUERITE DE LA MOTTE AND JOHN BOWERS
star in this smashing drama of the Northwest, directed
by Lloyd Ingram. It is a picture of the big timber
country. .,j j^^„

HAROLD LLOYD in a breath-taking comedy, with Mil-
dred Davis and Lloyd as the bride and bridgegroom.
It is a two-reel picture containing all of the be.st Lloyd
gags concerning marriage. This was directed by Fred
Newmeyer.

"HOW TO TRAIN A WIFE"

EUGENE O'BRIEN, VIRGINIA VALLI AND JEAN
HERSHOLT are starred in this outdoor melodrama. The
action includes a thrilling forest fire and concerns a
wife who is trained through suffering. A Louis Moo-
maw production.

"THE LADY FROM HELL"

BLANCHE SWEET AND ROY STEWART co-starring in
a thundering melodrama painted on a big canvas. The
Scotch Kilties earned that name in the World War and
this hero proves his on a Wyoming ranch. The pro-
duction is directed by Stuart Patton with Ralph Lewis
in a leading character part.

"HOMELESS HUSBANDS"

TENTATIVE TITLE for a society drama now in produc-
tion. It will tell the story of complex married life of
the present day set in a rich society atmosphere.
"FRIENDLY WIVES"

TENTATIVE TITLE for a snappy society drama now in
production. The complete cast has not been selected
as yet. "AMONG THOSE PRESENT"

HAROLD LLOYD in another of the comedies that have
made his name a byword the world over. This will
be a reissue by popular demand.

"THE SHADOW OF THE LAW"

CLARA BOW AND STUART HOLMES share the stellar
honors in this thrilling crook melodrama. Clara Bow
is the center of Holmes' intrigue. Ralph Lewis and
Forrest Stanley are important members of the cast,
directed by Wallace Worsley. Henry Chapman is the
author.

"WHITE MICE"

JACQUELINE LOGAN is seen in this starring vehicle
from the Richard Harding Davis story of an Ameri-
can soldier of fortune and a pretty senorita amid South
American revolutions. E. H. Griffith directed.
"SHIP OF SOULS"

LILLIAN RICH AND BERT LYTELL are the stars of

the story of the Far North by Emerson Hough, who

wrote "The Covered Wagon." . It is a melodrama of

the great North country. Direction by Charles Miller.

"THE BROADWAY BOOB"

GLENN HUNTER AND MILDRED RYAN have the star-
ring parts in this comedy of a hick town youth and his
success in a Broadway musical show. He left home a
rube and returned to save the day for Dad. Joseph
Henabery directed.

"TWO CAN PLAY"

CLARA BOW AND WALLACE MacDONALD star in
the tense society drama from the Saturday Evening
Post story. Alan Forrest and George Fawcett also have
principal roles. The picturization is by Gerald Myatt
with Nat Ross directing.

"THE MIRACLE OF LIFE"

MAE BUSCH, PERCY MARMONT AND NITA NALDI

. have stellar roles in this problem society drama by
Olga Printzlau, directed by S. E. V. Taylor. It is a
story of mother love and the age-old problem: fear of
the sublime mystery, birth.

"THE DEADWOOD COACH"

TENTATIVE TITLE for a semi-historic drama of the
glorious page in Western history that made a path for
the day of The Iron Horse. Stars for this picture, now
in production, have not yet been chosen.
"PLAY SAFE"

MONTY BANKS, the star of this comedy, races with a
railroad train and finishes on the headlight. The pic-
ture, made by his own company, is full of girls, gags
and giggles. "HAUNTING HANDS"

MARJORIE DAW, BEN ALEXANDER AND WILLIAM
TILDEN star in this picture which as yet has only a
tentative title. Bill Tilden, the world's champion tennis
player, is seen here in a crook melodrama.
"THE NUTCRACKER"

EDWARD EVERETT HORTON AND MAE BUSCH have
the starring parts in S. S. Hutchinson's production of
the well-known comedy and drama success. This is the
fir.st of the Hutchinson Film Corporation pictures per-
sonally supervised by Samuel S. Hutchinson for Asso-
ciated Exhibitors.

"SHOTGUN JONES"

STARS for this picture are still to be chosen. It will
be a Western drama and the man who is quick on the
trigger will have a principal part in the production.

S*«*4S**$S§S*SS$S*4SSSg5$$S«S44S*4S**4SS4Sj^g,Sg^*jjj^jj^g^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

anuary 9, 1926

Page Fifty-one

I J

about

"=="==="===" — " = — ■ '=

ackie Coogan in a scene
rom his latest for Metro-
loldwyn-Mayer, "Old
lothes."

Little Arthur Trimble as
Buster Brown in the Bus-
ter Brown Comedies, be-
ing made by the Century
Film Corporation for re-
lease through Universal.
Tige is played by Pete, a
canine comedian.

Charlie Murray, Wm. V. Mong and Hobart Bosworth harmonize be-
tween shots of "Steel Preferred," a Metropolitan Production for Pro-
ducers Distributing Corporation release.

M>-i in "Don Coo Coo," the eleventh story in "The Peacemakers"series, released by the Film Booking Offices of America. Inc.

Page Fifty-two

THE REEL JOURNAL

Filmdom's Recognized Book of Reference

1926 FILM
YEAR BOOK

(Published Once a Year by The Film Daily)

Over 900 Pages — Gold Stamped and Cloth Bound for Per-
manent Use — Used by Exhibitors The World Over — A
Mine of Information — You Will Have Use For It Every
Day Of the Year — Out About Januarf 20th.

Covers Exhibition, Distribution, Production, States Rights, Foreign, Stars, Directors,
Writers, Publications, M. P. T. 0. of A., Studios, Accessories, In Fact Everything In-
cluding a List of Over 20,000 Theatres in the United States, Giving Name, Address,
Seating Capacity, Size of City or Town and Playing Days Each Week.

PRICE ^5.00 ^Ti'eijrir

Free to Film Daily Subscribers x '^^

*' / 1650 Broadway

Subscription Rate $10.00 a Year / ^^^ York City

Date H»

I "\,^-v 1^ ^^ I .rf'-v-w ■«•■»- ■ _^. / Enter my yearly subscription to The

I mm I 11 ^1 f \ \A/ ' ^■^^■■^iMl^ / Film Daily immediately, incluaing Short

M—^\.^ JL ^ jL ^ V-^ TT • / Subject Numbers, Directors Number and a

Complimentary Copy of the 1926 Film Year
Book out about January 20th — herewith my
check for $10.00.

NAME

THEATRE

(EDITION LIMITED)

"^ ^ ADDRESS

!^i«aaiai3a^t>gata^iaaijiatagaa!>iaai<iiaatajjtaa>«jjp^

Jnuary 9, 1926

Page Fifty-three

Nouis Showmen Fear Too Many First-Run Theatres ; Pledge
Dates to Fox If He Drops Building Plans.

It. Louis overbuilt with theatres?
re there now too many first-run
h,ises here?

Chose questions will be discussed at
a;onference to be held between William
lis and a number of local motion pic-
t^e exhibitors on or about January 15.

:\s is known, Fox contemplates build-
ii,- a $4,000,000 first-run theatre and of-
ii; and apartment building at Washing-
t> and Grand boulevards. It is an ideal
S3 for a new house.

Small Exhibitors Fear Ruin.

3ut many of the small exhibitors
t^oughout the city fear that another
b; house will bring ruin to them. In
aselegram relayed to Mr. Fox through
IF. Woodhull, president of the Motion
I;ture Theatre Owners' Association,
t:y offer to guarantee to him an ade-
qite first-run outlet for his pictures if
h^does not build here.

rhey pointed out that the Loew's
Site and the new St. Louis had cut into
ti business of other theatres through-
op the city and with the new Ambassa-
d; now under construction at Seventh
ad Locust streets, the city will have
ejven first-run houses. In their list they
tjuded the Grand Opera House which
d;js not feature long pictures, being pri-
ririly a vaudeville house.

Arbitrate January 15.

Tox in response to the exhibitors' tele-
iim wired Joseph Mogler, president of
ti St. Louis Motion Picture Exhibitors'
lague that he would be in St. Louis
E3ut January 15, and would discuss the
sbation with the signers of the tele-

A survey of the city shows it has
rae first-run houses, 97 second-run mo-
tjn picture houses and two other vaude-
\Je theatres that show some short pic-
t:es. With burlesque houses there are
34 theatres in the city and its suburbs
vjth a total of 112,559 seats. There are
fjirteen houses closed and fifteen new
tuses are planned.

(^0. GAMBRILL TO CINCINNATI.

George William Gambrill, Paramount
eiploiteer here for three years, has been
tinsf erred to Cincinnati. He will serve
(iicinnati, Louisville and Indianapolis.

iWilliam Goldman has added Jimmy
(tely, formerly assistant manager for
liited Artists, to his staff of theatre
r'lnagers.

Hall Walsh is Warner Brothers' new
cy salesman, succeeding John Morphet.
''ilsh was with Universal. Morphet
{,58 with Producers Distributors Corpo-
liuon.

J. G. Edwards, Former

St. Louis Showman, Dies

The St. Louis amusement world was
grieved to learn of the death in New
York City on January 2, of J. Gordon
Edwards, 58 years old, for years direc-
tor general for the Fox Film Corpora-
tion. Some years ago he was stage di-
rector for the old Suburban Garden The-
atre here.

ST. LOUIS THEATRE STOCKS
SHOW ACTIVE YEAR.

The annual report of the St. Louis
Stock Exchange shows that during the
year 1925, 41,299 shares of Skouras
"A" stock changed hands on the Ex-
change, while 4,504 shares of St. Louis
Amusement Company stock was
bought and sold. The records of the
stocks for the year were: St. Louis
Amusement, $63 high, $50 low and
$54.50 close for the year. Skouras
"A," $68 high, $36 low and $52 close.

A NEW GRANITE CITY THEATRE.

Charles Pauly & Sons, architects.
Granite City, 111., are preparing plans
for a new theatre to be erected on Madi-
son avenue, Madison, 111. The name of
the owner is withheld. Details have not
been decided on.

JACK WEIL MOVES INTO OLD P. D.
C, LOCATION HERE.

Jack Weil has moved into his new
offices at 3314 Lindell boulevard. The
exchange was formerly used by Produc-
ers Distributing Corporation, which sev-
eral weeks ago moved into ground floor
space in the Plaza Hotel building.

JOHN MORPHET TO P. D. C.

John Morphet, formerly assistant man-
ager at the St. Louis Warner Bros. Ex-
change, has resigned to accept a posi-
tion as assistant manager and city sales-
man for Producers Distributing Corpo-
ration. Mr. Morphet assumed his new
duties January 4.

The Laventhal Theatres, Inc., has been
incorporated with $100,000 capitalization,
fully paid up. The incorporators are:
A. Laventhal, R. Laventhal, G. A. Lube-
ley and Louis Stahl. Each holds 250
shares of stock. This company operates
the Union, Mikado, O'Fallon, Embassy,
Plaza, Ashland and Newstead theatres in
North St. Louis. Maurice Stahl is gen-
eral manager for the company.

[=11— i i _ ir=i 1=1 r=i[— II— ir=i 1=11 =11=1

I BRIGHT BITS ^W I

I NEWSY NOTES
i^[=]i=](=]i=]i=]i=][=)[=]i=]t=]S]t=iij]

"Yisker" (Thou Shalt Remember), the
first Jewish motion picture produced by
the Yiddish Art Theatre, New York, was
given its premier St. Louis showing at
the Odeon Theatre, January 1. Promi-
nent Jewish art-lovers sponsored the
showing.

Charley Vollmer has taken charge of
the Ashland Theatre for the Laventhal
Circuit. For several years he was man-
ager of the Midway Theatre, Grand
boulevard at Washington. Walter Thim-
mig has taken over the Midway.

The Palace and Majestic have been
added to the Goldman and Laventhal
down-town circuit.

Mrs. Rose Hurst, 5620 Gates avenue,
St. Louis, mother of Fannie Hurst, was
among the guests who viewed a private
screening of "Mannequin" at the Mis-
souri Theatre, Grand boulevard at Lucas
avenue. New Year's Day. Her daugh-
ter won a $50,000 prize with this story,
and the scenario.

Exhibitors in from out-of-town in-
cluded John Marlowe, Herrin, 111.; Jim
Reilly, Alton, 111.; J. R. Pratt, Fulton,
Mo., and G. M. Luttrell, Jacksonville, 111.

Bill Scully, manager here for Metro-
Gk)ldwyn-Mayer, viewed "The Big Pa-
rade" at Chicago during the past week
and is all pepped up about the picture.
He motored to the Windy City with his
wife.

The annual meeting of the Loew's St.
Louis Realty & Amusement Company
will be held January 11. Directors to
serve for the year will be elected.

Arrow Pictures and the St. Louis
Times are looking for a St. Louis girl
to be given a try-out in the movies.
Many young women have entered the
contest.

A. H. Klein, booker for Warner
Brothers, has gone to Memphis, Tenn.,
to book for Fox Pictures there.

R. O. Drummond, assistant comptroller
for United Artists, visited the local of-
fice during the past week.

Bill Collins is now booking for United
Artists. He was with Universal. Miss
Thelma Shirley, formerly bookkeeper for
Universal, has also joined the United
Artists' office organization as cashier.

Page Fifty-four

THE REEL JOURNAL

ENTERPRISE
Lend Me Your Husband, all star. — A
good comedy drama. — Bailey Theatre,
Waverly, Kas.

F. B. O.

Keeper of the Bees, special cast. — The
greatest box office attraction I ever used.
Broke all records for my theatre. I con-
sider my F. B. O. contract the most
valuable one I have. — J. T. Wilson, Ban-
croft Theatre, Kansas City, Mo.

Keeper of the Bees, special cast. — We
did a tremendous business on this one.
Buy it as it will clean up for you. — A.
F. Gibbons, Prospect Theatre, Kansas
City, Mo.

FIRST NATIONAL

Live Wire, Johnny Hines. — Picture
pleased practically everyone. Business
was good. Print O. K. Advertising
fine. — Edw. Smith, Cozy Theatre, Min-
neapolis, Ks.

Eternal City, Barbara LaMarr. — Very
good picture. Film in fair shape. — 0. W.
Bonner, Plaza Theatre, Leoti, Kas.

Enchanted Cottage, Richard Barthel-
mess. — Good picture. Pleased about 80 per
cent. Print good. — 0. H. Billbom, Com-
munity, Mt. Hope, Kas.

Idle Tongues, Percy Marmont. — A
good subject and pleased well. Print and
advertising good. — J. H. Kelso, Baxter
Theatre, Novinger, Mo.

Gold Fish, Constance Talmadge. — We
considered this a good picture. Even the
boys liked it here and of course girls
did. Story well acted. Print and ad-
vertising good. — W. F. Denney, Electric
Theatre, Lowry City, Mo.

Classmates, Richard Barthelmess. —
Fine picture, should fill any house. Ad-
vertising good. — W. E. Stepp, Regent
Theatre, Plea.santon, Kas.

The Knockout, Milton Sills.— Played to
good business. Pleased 100 per cent.
This is a real Milton Sills picture. Can't
imagine anyone not liking it, beautifully
filmed in a beautiful country. Tell them
all to book it. Print and advertising
good. — Fred P. Osborn, Crooks Theatre,
Howard, Kas.

Girl in the Limousine, Larry Semon. —
Very good. Larry is wonderful in full
length. Acce.ssories good. — W. S. Phil-
lips, Royal Theatre, Versailles, Mo.

New Commandment: Blanche Sweet. A
mighty fine picture. Pleased our patrons
100 per cent. Print and advertising good.
— Glen W. Dickinson, Bowersock Thea-
tre, Lawrence, Kas.

INDEPENDENT FILM CORP.
(in Kansas City territory)

His Last Race. — A good race track pic-
ture. — Bailey Theatre, Waverly, Kas.

Hot Dog (comedy). — This the best
comedy ever produced. — Bailey Theatre,
Waverly, Kas.

The Fire Patrol, all star. — A very fine
picture. — Bailey Theatre, Waverly, Kas.

Not Built for Running, Lee Maloney. —
A good Western comedy drama. I find
all Independent service good.— Bailey
Theatre, Waverly, Kas.

White Man, Kenneth Harlan, Alice
Joyce.^Best comments on this one in

many months. — Bailey Theatre, Waverly,
Kas.

The Speed King, Richard Talmadge. —
As good as Talmadge ever made. — Bailey
Theatre, Waverly, Kas.

Felix the Cat (comedies). — All Felix
comedies splendid. — Bailey Theatre, Wav-
erly, Kas.

METRO-GOLDWYN

The Silent Accuser, Peter the Great
■ (dog). — Great stuff. Among the best
dog stories we have ever played. A
novel theme and a very entertaining one.
— Lauck & Heilman, Garden, Colony,
Kas.

PARAMOUNT

The Goose Hangs High, Gloria Swan-
son. — A splendid production. Played
this Christinas. Many favorable com-
ments. — J. H. Peet, Gem, Appleton City,
Mo.

Welcome Home, Thos, Meighan. — Good,
Luke Cosgrove hogs the shovv. Cru^e
shows his stuff again. — J. H. Peet, (Jem,
Appleton City, Mo.

The Ten Commandments, all star. — A
genuine production from many angles, al-
though some would have preferred the
Biblical version all through the .story.
Three days to good business. — Lauck &
Heilman, Garden, Colony, Kas.
PATHE

The Freshman, Harold Lloyd.^Played
three days to poor business. Be careful,
small towns, as it will not get any more
money than the average Lloyd, except
during the football season. Not as good
as "Girl Shy," we think.— Lauck Si Heil-
man, Garden, Colony, Kas.

Black Cyclone. — One of the most re-
markable pictures we have ever ran, and
gave great satisfaction to everybody ex-
cept a few who are devoted to society
drama. We would have done a nice
business had it not rained all afternoon
and night.— E. W. McClelland, Rex, Gil-
man City, Mo.

Picking Peaches, Harry Langdon (com-
edy). — Was also good. Prints on both
were O. K.— E. W. McClelland, Rex, Gil-
man City, Mo.

STANDARD

Courage of Wolfheart, Wolfheart (the
dog). — A splendid picture. Good enough
for any house. — Bailey Theatre, Wav-
erly, Kas.

Desert Rider, Jack Hoxie. — A good pic-
ture. Pleased and drew good business.
—Bailey Theatre, Waverly, Kas.
UNIVERSAL

The Phantom of the Opera, all star. —
The Phantom opened at the Royal Thea-
tre to the biggest single day's business
in the history of this theatre. Much
credit to Bog Gary for this splendid
opening, as a very complete campaign
preceded the picture. Comments were
all good. — Harry McClure, Royal Thea-
tre, Emporia, Kas.

WARNER BROS.

The Beloved Brute, Victor McLaglen.
— A great outdoor picture. Should go
over with any audience. — F. D. Morris,
Cimarron, Kas.

Hogan's Alley, Monte Blue and Patsy
Ruth Miller, Willard Louis.— Excellent.

One of the best comedies I have run
since I have been in the business. Scored
a better hit than "Charley's Aunt," Pot-
ash and Purlmutter," or any of the
Lloyds I have played to date. This is
not only an opinion, but has proven so
from a box office .standpoint. Played_ it
Christmas, day and night, to capacity
business. Should have played it another
day. It is worth twice the money I paid
for it. We are thoroughly sold on War-
ner product — it is the best contract we
own and we do not have to carry dis-
play advertising on this product. When
once you have established their pictures
they advertise themselves. They will
treat you right in every particular, _ so
fellow exhibitors, if you want big divi-
dends, buy the New Warner Forty, for
owning their contract is like owning an
oil weir or a block of Florida land. — W.
R. Bratton, Stella, Council Grove, Kaa.

k*i

PLAIN & NOVELTY
ON ALL FEATURES

We Specialize Sli
Ru sh Ot-J ers

All Heralds without
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Samples & Price*
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Theatre Operators
Attention !

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best Ofgati ever produced
for Theatre servic«. $3,850
and up, terms.

Call or write

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Also distributors of the Repro-
duce Player Pipe Organ— Terms.

$2150

THIS IS

FIRST NATIONAL MONTH!

Let's Celebrate!

Two cents per word
pnynble in advance.
\ o advertisements
'accepted for less
than 60c.

THE CLEARING HOUSE

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furnished on request.
AVrite for detailed re-
port of circulation
coverage.

: MUSICAL INSTRUMENTS.

fe have them for any size show, and
type. Also used Fotoplayers and pipe
jr.'ins, moit "ny make. The house of
t^Vlitser is back of anything we sell
ircij Investigate our Wurlitzer Hope-
less Junior PIPE organs for smaller
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He RUDOLPH WURLITZER CO.,
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WAjV'TEI) — Tlioatre and 'i'ruvcling Motion
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Duluth, Minn. P3T— 1-2

WAXTKD— 2 Mazda I.ttnip Units com-
plete. Some Veneer seats, must be as good
as new. L. D. Metcalf, Ash (Jrove, Mo.

pSt 1-16

NO TOWN TOO SMALL— to take advan-
lafse of Brysou's Theater Ledger, the only
real simplified theatre bookkeeping system
ever romplled. I'rlee $3.00 for 1 year book.
Order today. George Fosdlek, 4417 Stevens
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d new 1 KW Westingrhouse, 32 Volt,
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ED SCENERY BARGAINS— For sale
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RGAINS — Machines, films, supplies,
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EATRE CHAIRS wanted— Highest cash
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ILIChlcago. P4T 1-9

WUATION WANTED— Experienced com-
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MUSIC ROLLS EXCHANGED.

conduct an Exchange Department on
(><itzer Music Rolls exclusively. That the
itipst satisfaction In this service is being
tha is Indlrated by Its regular patronage
trcij ten different states. If you wish to se-
juitthe great advantage this Roll Exchange
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It's

Good Business

to list your wants in the Clear-
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REEL JOURNAL. Whether
yon may want a Job, used
equipment to buy or to sell,
it will cost only

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to br<fadcast your needs to the
entire industry in the South-
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or send your ad to

THE REEL JOURNAL

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FILM BOOKING

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Speali to your nearest 1'. B. O.
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lilCHARD TALMADGE produc-
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^h^ ^ilm ^rade ^aper of the SouthM^c^sfj

More Exhibitors Are Using

Pathe Serials Today
Than Ever Before —

WHY?

HERE'S THE REASON— Q(/>lL/ry PRODUCT!

"SUNKEN SILVER"
ALLENE RAY— WALTER MILLER

"WILD WILD"
JACK MULHALL— HELEN FERGUSON

"CASEY OF THE COAST GUARD"

GEORGE O'HARA — HELEN FERGUSON

J. BARNEY SHERRY

"GREEN ARCHER" "BAR G. MYSTERY"

ALLENE RAY — WALTER MILLER DOROTHY PHILLIPS-ETHEL CLAYTON
BURR McINTOSH WALLACE McDONALD-VICTOR POTEL

"SNOW BOUND"
BIG ALL STAR CAST

'HOUSE WITHOUT A KEY'
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"PLAY BALL"
ALLENE RAY— WALTER MILLER

Have The Pathe Salesman Tell You About The Franchise

It Means Big Money for You !

Pathe Exchange, Inc.

Kansas Ctty — 111 W. 17th St.
J. A. Epperson. Mgr.

St. Louis — 3316 OUve St.

James A. Harris, Mgr.

Vol. XI
No. 6

JANUARY 16, 1926.

Published Every Saturday by

REEL JOUBNAL PUB. CO.

Manufacturers' Exchange

$2.00 1,1
i Year (I

During 1925

THE REEL JOURNAL

ran-

324,240 fi-^ll

of paid advertising. This rep-
resents 772 full pages, or 23,160
column inches, an increase in
lineage over 1924 of

HE REEL JOURNAL prints these figures, not in a
spirit of boastfulness, but mindful of the trust of our
advertisers, which this splendid record reflects.

It is the trade journal's duty to cover its field more
efficiently and with less waste circulation than any other
medium. It is THE REEL JOURNAL'S business to guar-
antee its advertisers more than 90 per cent coverage of its
field, the St. Louis and Kansas City film distributing terri-
tories, ALL THE TIME!

H59

The Reel Journal

The Film Trade Paper of the Southwest

tLVl.^"l^"l^

*k.'=^ p^.^a^-^ ■k>^ a^.?^ •^^'^ Pk.'^ fk."^ #k.->tf «i^?^«k^^^ Pk)

Tsrng:

A UNIVERSAL PRODUCTION

i-w v^ 1^ k V ^ pjlBSENTEP BY CARL UAB/WMUE.

Splendor!

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DIMITRI

BUCHOWETZKl

Production

witlv

Laura LaPIante
PataMalley

GEORGE SIECMAN
RAYMOND
KEANE

Pag* Si.

The

THE REEL JOURNAL

K4NSAS CITY HAS ONE THEATRE SEAT FOR EVERY

FOUR PERSONS

More Under Construction; Warners
Abandon Building Plans.

BEN SHLYEN

PabliKher nnd Bdltor

C. C. Tucker, aot. Msr.

Circulating In Missouri,
KunsJis. No. Oklahoma.
No. Arkansas, AVest.
Kentucky, West. Ten-]
ne.ssee. So. Illinois and
S W. Indiana.

Every Sntardny by
aBEI. JOURNAl

PUBLISHIIMG *0.
ManufacturerH BxchnniT',

Kaniuia Cltr> Mo.

•New for Old

What is it all coming to any-
way ? That is the perplexing ques-
tion exhibitors are asking one an-
other in view of the growing situ-
ation of greater seating capacities,
the result of some theatres recent-
ly completed and the prospect of
several others announced for con-
struction.

On Christmas day two new thea-
tres opened in Kansas City. Both
are suburban houses with seating
capacities slightly over 1,000. Both
seem to be doing a good business.
One of these theatres is less than
a block away from another older
house with half its capacity. Three
blocks further down the street is
another 500-seat house. And five
blocks from that house is another
with about 1,200 seats. The first
competitive house has closed its
doors. The new house has forced
it out of business. Although the
neighborhood is a large one it was
evident that there was not enough
business for two theatres, so the
old gave way to the new.

The situation may be taken as
alaiTning or it may be taken calmly.
Just what it means seems to us
very plain. The public, after all, is
responsible. It has demanded not
only good pictures, but better thea-
tres, modem structures, finer at-
mosphere, greater comfort and all
that may be expected of the up-to-
date motion picture theatre. The
public's demand must be heeded.
The wheels of progress demand
that the industry move forward.
And new theatres, better theatres,
replace the older and less modem
ones.

Although Kanssas City .seems greatly
overseated, a moment's retrospection will
reveal that even with this city's re-
markable growth, there are today fewer
theatres here than there were six or
seven years ago. New theatres have
replaced old, but they have been fewer
in number.

While St. Louis exhibitors are attrib-
uting a slump to over-seating — setting
forth the figures of one seat for every
7.05 persons — a vastly different situa-
tion exists at the other end of the state
in Kansas City. A check-up of about a
year ago in Kansas City revealed that
there was a seat for every 4.05 persons.
Since that time approximately 8,000
seats have been added to the total, with
more than 6,000 more— not plans, but
actual construction — to come by the mid-
dle of next summer. And business is
good, not theoretically, but in physical
fact, as the lobby of any down town
first run house will prove almost any
night. Kansas City has a field to draw
from which includes a population of
about 600,000.

Important announcements were made
this week concerning the new 4,000-seat
Midland Theatre, construction on which
starts in a few weeks. There no longer
exists any doubt concerning the fact
that the new theatre's booking will be
controlled by Metro-Goldwyn, although
the actual financial interest which Metro-
Goldwyn has in the house has not been
disclosed.

With the removal of all doubt con-
cerning the building of the Midland The-
atre and the affiliation of Metro-Gold-
wyn, comes the announcement from
Harry Warner of Warner Brothers, who
was in Kansas City this week, that the
proposed plans of Warner Brothers to
build a large first run house in Kansas
City have been abandoned. Mr. Warner
was on his way from Los Angeles to
Europe, being accompanied by Motley
Flint, executive vice-president of the Pa-
cific Southwest Trust and Savings Com-
pany of Los Angeles, a banker for War-
ner Brothers.

Midland Construction

Here to Start Soon

Council Okays Closing of Alley for Site
of M-G-M Theatre,

"THE WORLD WANTS TO LAUGH'

—A THOUGHT FOR 'LAFF

MONTH."

By Gilbert Pratt,
Mack Sennett Director.

We are all interested in "Laugh
Month" because the thing that is
showing the greatest advancement is
the thing to boost. Two-reel come-
dies are written, cast and produced
with just as much care as longer fea-
tures. This is not an accident. It is
because the demand has been created
and has to be met. The world wants
to laugh! Try to make them and see
what happens if comedies don't keep
three laps ahead.

Bandits Get $984 From

Linwood Theatre Here

Suburban House Suffers Third Loss in
Two Years.

Two bandits held up the Linwood Thea-
tre, Thirty-first and Prospect, Monday
afternoon, and escaped with $984, part
of the week-end receipts. This was the
third loss the theatre has suffered in the
last two years.

W. 0. Lenhart, manager, was counting
up the Friday, Saturday and Sunday re-
ceipts when two bandits, one unmasked,
entered through a back door. They cov-
ered two negro porters and scooped up
the money on the table before Lenhart.
Although the safe was open, the ban-
dits failed to get $100 which had been
left in for change.

The theatre carried $300 hold-up in-
surance. It is owned by Capitol Enter-
prises.

With the passing of the ordinance by
the city council last week authorizing the
closing of the alley between _ Baltimore
avenue and Main street, it is believed
here that all obstacles in the way of the
new Midland Theatre here are cleared,
and work on the big theatre will be
started soon.

T. W. Lamb, a New York architect,
and Robert C. Boiler, of Boiler Bros.,
Kansas City architects, are preparing
plans for the big four-story movie pal-
ace and office building. Contracts for
the construction will be let as soon as
plans are finished, it has been announced.

Herbert M. Woolf, president of the
Midland Theatre and Realty Company,
said last week the theatre would be un-
der the management of M. B. Shanberg,
president of the Shanberg Poster Ad-
vertising Company, who also manages
twelve other theatres in the Midland
chain. The new theatre will show
Metro-Goldwyn pictures.

Kansas Censors See 1,801

Pictures; Reject Five

Three hundred and sixty-six miles of
film passed through the Kansas State
Board of Motion Picture Review in Kan-
sas City, Kas., during 1925, according
to statistics compiled by Miss Emma
Viets, chairman of the board.

The censors reviewed 1,801 pictures.
There were 4,013 other pictures, dupli-
cate copies, which went through the
board's hands, but were not reviewed
unless eliminations had been ordered.
Only five pictures were rejected entirely.
Eliminations were made on 338 pictures.
Under a ruling authorized by the state
legislature at its last session, news reels
were exempt from censorship and the
fee for censoring educational and scenic
reels was cut from $1 to 25 cents.

Fees received during the year totaled
$23,454.50. Of this, 10 per cent was
transferred to the general fund of the
state and the remainder used to pay sal-
aries and maintain the board.

January 16, 1926

^agm S»»an

An Insurance Policy
for every Exhibitor !

Every sane and aound business man
carries a life insurance policy — as life
itself is necessary to "carry on."

In your business life, a Metro-Gold'
wyn-Mayer contract is a "policy" that
"insures" security and success.

These "features" of our contract are
unequalled:

Acknowledged leadership in the mo-
tion picture world.

Sixty-eight weeks of solid successes.

More Stars than there are in Heaven.

Greatest Directors in the business.

Stage and Story Masterpieces.

Finest Studio facilities in the world.

The Talk of the Industry — and public.

Even greater pictures to come.

SHOWMANSHIP has made
Metro - Goldwyn • Mayer a
great organization and "the
talk of the Industry."

METRO-GOLDWYN-MAYER PIC-
TURES will make you a better show-
man and the "talk of your commun-
ity."

^cV[q^o&/wt/n-\^s^i

W, A. SCULLY

Resident Manager

3332 Olive St.

St. Louis Mo.

J. E. FLYNN.
District Manager

C. E. GREGORY.

Resident Manager

1766 Wyandotte

Kansas City, Mo.

Pagm Eight

THE REEL JOURNAL

W. J. Morgan Announces
February, "P. D. C. Month"

Eight«en New Pictures Offered in Nat'l
Sales Drive.

W. J. Morgan, general sales manager
for Producers Distributing Corporation,
has announced that February will be
designated as "P. D. C. Month," and
that his company will launch a special
sales drive in all parts of the United
States.

A special effort has been made by the
company to release as much of its prod-
uct as possible by February, in order
that the greatest offering of variety sub-
jects will be ready for billing. Eighteen
of the company's recent productions will
be ready for billing, according to C. A.
Schultz, local manager.

Many Stars Cast.

Some of the popular stars to be seen
in this line-up are listed as follows: Leat-
rice Joy, Rod La Roque, Lillian Rich,
Vera Reynolds, Edmund Bums, Robert
Edeson, Julia Faye, Jetta Goudal, Wil-
liam Boyd, Clive Brook, Rockcliffe Fel-
lowes, Charlie Murray, Hobart Bosworth,
Creighton Hale, Ann Pennington, Julian
Eltinge, John Bowers, Marguerite De La
Motte, Priscilla Dean, Harry Carey, Rob-
ert Ames, H. B. Walthall, Joseph Schild-
kraut, William V. Mong and others.

The twelve De Mille pictures in the
group follow: "Hell's Highroad," "The
Coming of Amos," "The Road to Yester-
day," "The Wedding Song," "Red Dice,"
"Three Faces East," "Eve's Leaves,"
"Braveheart," "The Volga Boatman,"
"Silence," "Made for Love," "The Un-
tamed Gentleman."

Six Other Pictures Named.

Other subjects offered are "Without
Mercy," a Melford production; "Simon
the Jester," Metropolitan; "Steel Pre-
ferred," Metropolitan; "Million Dollar
Handicap," Metropolitan; "Rocking
Moon," George Melford; two Al Christie
specials, "Seven Days" and "Madam Be-
have;" three Stromberg productions,
"The People vs. Nancy Preston," "The
Prairie Pirate," and "Man from Red
Gulch;" a Metropolitan production, "The
Danger Girl," and an A. H. Sebastian
special, "Rfth Avenue."

Tonuny Taylor Promoted

To "U" Job in England

Friends of Tommy Taylor will be sur-
prised to learn that he* has been trans-
ferred to England, which came as a pro-
motion for his work with Universal here
and in Sioux Falls, la. Tommy is a na-
tive of the United Kingdom, as all ex-
hibitors no doubt know, and though he
expressed regret at leaving his friends
here, he did, of course, welcome the op-
portunity of returning to his homeland.

Tommy has received numerous decora-
tions for his service during the big war.
Here's a little of his history: Tommy
was bom in Leeds, England. He served
seven years and five months in the Brit-
ish service; he came over to America,
after being honorably discharged, and
spent two years with the American
forces in France. He was decorated
eleven times.

Tommy expects to leave within the
coming month. Needless to say his many
friends in this territory wish him every
success.

CHARACTER ACTING, SCREEN'S
BEST ELEMENT, HEN-
LEY SAYS.

The beginning of a new era in mo-
tion pictures is foreseen by Hobart
Henley, who believes that the next
few years will see productions with
an involved plot almost entirely sup-
planted by those dealing with char-
acterization and character drawing.

Henley has directed several pictures
within the last two years that have
started on a mere thread of a story,
and has developed them until few peo-
ple realized the absence of plot. His
"So This is Marriage" offered two ex-
cellent character portraits by Conrad
Nagel and Eleanor Boardman. "An
Exchange of Wives" was not a story,
merely an episode in the lives of two
young married couples. "His Secre-
tary" depended almost entirely upon
the bits of "business" that were built
up during the making of the picture
by Henley, Norma Shearer, Lew Cody
and Willard Mack.

Henley says, "It is my opinion that
the screen has found its metier in de-
veloping a few characters in a pic-
ture, rather than hastily sketching an
involved plot, with the principals rac-
ing from scene to scene in an attempt
to keep the story moving."

"Ben Hur" Received in

N. Y. As Screen's Best

Epsteins in Merger With

World Realty Co., Omaha

Omaha. — A deal has been consum-
mated, whereby the World Realty Co.,
operating six houses here, and Epstein
Bros., controlling three, merge their in-
terests.

The Epsteins are to build six other
houses, it is understood.

GREGORY AND KRAUSE ON FIRE
PREVENTION HONOR ROLL.

C. E. Gregory, Kansas City Metro-
Goldwyn manager, and H. I. Krause, St.
Louis manager for Paramount, were the
winners in the November Fire Preven-
tion Honor Roll in their respective cities,
according to a recent issue of "Fire
Alarm," the publication issued by the
M. P. P, D. A. in the interest of fire
prevention.

On the basis of grading, whereby the
best methods of precaution and best or-
ganization of fire drill are taken into ac-
count, one exchange in each city is given
the ranking honor each month.

Mr. Exhibitor: Ask at the Film Exchanffea
for the

It't little to ask for, but it't the only

reliable aid you can sive your musicia*>s

*^ to help put the picture o^r. ''

Unlimited Praise Greets M-G-M Super
Special.

New York. — After years of prepara-
tion and actual shooting of scenes and
with the expenditure of millions of dol-
lars, the great spectacle of screen his-
tory, Metro-Goldwyn-Mayer's massive
production of "Ben Hur," was given its
premiere at the George M. Cohan Thea-
tre last Wednesday night before a dis-
tinguished audience of screen, stage, civic
and national personages.

Prolonged cheers, almost continuous
hand clapping with stamping and shout-
ing after the big scenes, was the order
of the evening. It is conceded on all
sides that "Ben Hur" is the greatest
spectacle ever to reach the screen, a su-
preme achievement that will stand as a
monument to the film industry for all
time.

The awe-inspiring galley sequences
and the thrilling chariot race scenes are,
without question, the most stupendous
thrills ever photographed. The massive
sets, the superb directorial work of Fred
Niblo and his staff, the beautiful color
photography and the deft touches of art
together with the excellent work of the
cast, all come in for unqualified and en-
thusiastic praise from every critic of the
New York dailies.

WARNERS START COAST HOUSE.

Los Angeles. — Construction has start-
ed on the new Warner theatre at Holly-
wood and Wilcox. City officials and
stars attended the ceremony.

Fire Loss at Globe

Estimated at $15,000

The Qlobe Theatre, downtown Kansas
City house, suffered a fire loss of $15,000
in a blaze which destroyed curtains and
costly scenic effects early Sunday morn-
ing. The theatre will be closed for a
week, according to N. J. Flynn, manager.

Dress rehearsal for "Aunt Amy Ar-
rives," the current program, was to have
been staged at 10 o'clock. At seven
o'clock a negro porter discovered the fire
in the curtains. At the same time, the
automatic sprinkler system drenched the
stage scenics and seeped through into
the dressing rooms below causing dam-
age to the costumes.

The blaze could have been prevented
should anyone have been behind the
stage, Mr. Flynn said.

wsm
Hor

Jmmllujmd

January 16, 1926

Paga Ninm

Hoyv is the Time Every Sfio-wman Needs

BIG PICTURES....!

And Here's The Biggest Variety Group in The
Industry Today— and That's a Fact.

Ready for 1 our Theatre in January
and February

HELL'S HIGHROAD
Cecil B. De Mille

with Leatrice Joy, Edmund Bums, Robert
Edeson, Julia Faye

THE COMING OP AMOS
Cecil B. De Mille

with Rod La Roque, Jetta Goudal, Noah
Beery

THE ROAD TO YESTERDAY
Cecil B. De Mille Super Special

with Joseph Schildkraut, Jetta Goudal

THE WEDDING SONG
Cecil B. De Mille

with Leatrice Joy, Robert Ames

THREE PACES EAST
Cecil B. De Mille

with Jetta Goudal, Robert Ames, Clive
Brook

BRAVEHEART
Cecil B. De Mille

with Rod La Roque, Lillian Rich

MADE POR LOVE
Cecil B. De Mille

with Leatrice Joy, Edmund Bums

WITHOUT MERCY

George Melford production

with Vera Reynolds, Robert Ames

SIMON THE JESTER
Frances Marion production

with Lillian Rich, Eugene O'Brien

STEEL PREFERRED

with Vera Reynolds, William Boyd,
Charlie Murray

MILLION DOLLAR HANDICAP

Scott Sydney production

with Vera Reynolds

ROCKING MOON
George Melford production

with Lillian Tashman, John Bowers

SEVEN DAYS
Al Christie special

with Lillian Rich, Creighton Hale

MADAME BEHAVE ____
Al Christie special

with Julian Eltinge and Ann Pennington

THE PEOPLE VS. NANCY PRESTON
Hunt Stromberg production

with Marguerite De La Motte, John Bowers

THE PRAIRIE PIRATE
Hunt Stromberg production

with Harry Carey

MAN FROM RED GULCH
Hunt Stromberg production

with Harry Carey

THE PRINCE OF PILSEN
A. H. Sebastian special

If you believe in entertainment values — stars, stories, action, comedy,
drama — when you see these, then you'll say —

THEY CAN'T STOP THE PRODUCERS!

PRODUCERS DIST. CORP.

kaj^sas city

C. A. Sclmltz, Mgr.,
Ill W. ISth St.

ST. LOUIS

Art LaPIante, Mgr.,

3308 Llndell BlTd.

Pagu Tmn

THE REEL JOURNAL

556 Theatres to Big

Producers Since 1924

Famous Declares Fox Has Bought 162,
and F. N., 132.

Washington (Special to The Reel Jour-
nal). — In order that the Federal Trade
Commission might have information on
the number of theatres acquired by Fa-
mous since September, 1!»24, without re-
opening the case, Robert T. Swain, Fa-
mous counsel, submitted a stipulation
this week which showed that Famous
has secured an inteiest in 107 houses,
including the Gordon chain in New Eng-
land.

In that same period, Swain asserted,
other organizations acquired the follow-
ing:

Fox— 162.

First National— 132.

Cecil B. De Mille— 128.

Universal — 114.

Warner — 16.

Loew-M.-G.-M.— 10.

Expressing confidence that, on the
basis of testimony already on record,
the Commission could not do otherwise
than find in favor of the respondent,
Swain oppo-sed the reopening because of
the great expense of the trial.

WITWER SUES HAROLD LLOYD
OVER "FRESHIVIAN" PLOT.

Los Angeles. — H. C. Witwer has filed
suit for $250,000 against Harold Lloyd,
alleging that the story of "The Fresh-
man" was taken from one of his books.

Witwer asserts the plot comes from
"The Emancipation of Rodney," publish-
ed in 1923.

Lloyd, through William R. Eraser, his
general manager, denies Witwer's
charges.

Olathe Boy in Paramount Film.

When "Beau Geste," Paramount pic-
ture under production, shows in Kansas
City there will be no need whatever of
exploitation. The fact that Charles
Buddy Rogers, 20-year-old youth of Ola-
the, Kas., a suburb of Kansas City, will
play the lead, was worth a liberal amount
of space in Kansas City newspapers this
week.

to/-

^rimmlland

Harvey Day, general sales manager
for Kinograms, distributed by Educa-
tional, was a visitor at the Kansas City
exchange Tuesday. He left Wednesday
to make a visit with the St. Louis ex-
change.

* * *

E. C. Rhoden, manager of Midwest
Film Distributors, Inc., announced this
week first run dates on the Charles Ray
Picture, "Some Punkins," for the Palace
Theatre, Wichita, and the Orpheum, St.

Joseph.

* * *

Every exhibitor we have talked to
lately seems pretty cheerful about busi-
ness. The boys seem to think they're
getting their .share, which is a mighty
healthy condition in this industry.
Among the showmen who visited Movie
Row this week were: Hugh Gardner,
Orpheum and Fotosho Theatres, Neosho;
Laurence Brenninger, operating a chain
of theatres in Topeka; Ed Peskay, SUn
Amusement Co., St. Joseph; Ensley Bar-
bour, Orpheum, Springfield and Joplin;
and G. L. Hooper, Orpheum, Topeka.

* * *

The Garden Theatre, 13th and McGee,
reopened this week after being dark sev-
eral months, with the picture, "The
Naked Truth." The new management
will adopt a policy of vaudeville and pic-
ture presentation.

* * *

Even though Missouri is now out of
the mud, that doesn't keep the bearings
from burning out of your automobile,
W. G. Bishop, Metro-Goldwyn exploi-
teer, advises us. Bishop was detained
at Booneville 48 hours last week while
his automobile was being repaired. He
was enroute from Oklahoma City to St.
Louis, where he will now make his head-
quarters.

* * *

Lee Balsly, formerly manager of the
Liberty Theatre here and for the last
year with the exploitation department of
Paramount, has been made district ex-
ploiteer for Famous in the Columbus and
Cleveland territories. He will make Col-
umbus his headquarters.

* * *

C. A. Schultz, manager for P. D. C.
here, has announced that his company
will hold a preview of the following pic-
tures shortly: "Three Faces East,"
"Braveheart," "Million Dollar Handicap,"
and "Fifth Avenue."

* * *

The boys down at Producers are surely
getting chesty about their new pictures,
'rhis week. Manager Schultz took a full
half hour to show me the good reviews
the press has been giving the late De
Mille specials. "Things are humming,"
Schultz says.

* * *

Louis Reichert, Kansas City manager
for Warner Bros., has announced the pre-
miere showing in Kansas City of the pic-
ture, "Below the Line," featuring Rin-
Tin-Tin, to be at the Pantages Theatre,
starting Saturday.

Joe Rosenberg, salesman for Universal
here, is to be transferred to Universal's
sales department in England, it has been
announced.

* * *

W. E. Truog, assistant sales director,
and Charles T. Sears, manager of thea-
tres for Universal in this section, have
returned from a New York trip.

J. E. Flynn, district manager for Me-
tro-Goldwyn-Mayer, went to New York
for a sales meeting this week.

Miss Bernice Thompson has been made
ca.shier at the Kansas City Universal ex-
change, and Izzy Beiser, assistant poster
clerk, has been promoted to assistant to
the bookkeeping department.

Miss Norine O'Connor, for six years
ca.shier for Vitagraph here, has accepted
a position with the Independent Film
Corporation as cashier.

« » *

Sam Goldflam and Jo.seph Silverman,
of the Independent Film Corporation,
made trips to St. Joseph and Wichita
this week in the interest of their new
product.

G. B.Howe, traveling auditor for Uni-
versal, has gone to the Denver office,
after making a check of the books of the

Kansas City U. exchange.

* * *

The Kansas City First National office
is stepping right along in the January
"First National Month" drive. At latest
reports, the locals were pulling up into
eleventh place and going strong.

Spring bookings are beginning to take
an upward spurt. Among the exhibitors
who were in this week to arrange early
dates were Ed Wilhoit, Jefferson, Spring-
field, Mo.; M. W. Hubbell, Hubbell,
Trenton, Mo.; Meyer Bros., Slater, Mo.;
Mrs. Winkler, Mainstreet, Lexington, Mo.
William Sears, Lyric, Boonville, Mo.; and

C. M. Patee, Patee, Lawrence, Kansas.

* * *

J. C. Allison, Weston, Mo., showman,
has re-opened the Rex Theatre at Mays-
ville, Mo.

THREE M.-G.-M. PICTURES SET FOR
KANSAS CITY FIRST RUNS

C. E. Gregory, Kansas City manager
for Metro-Goldwyn, has announced pre-
mier engagements on three of his com-
pany's pictures as follows: "His Secre-
tary," at the Newman, starting the week
of January 31; "Masked Bride," at the
Royal, the week of January 30, and "Sal-
ly, Irene and Mary," at the Newman, the
week of January 17.

G. E. ROSENWALD TO .MANAGE U.'S
DENVER EXCHANGE

G. E. Rosenwald, well known in the in-
dustry here through a connection with
Kansas City exchanges of several years'
standing, has been made manager of
Universal's Denver Exchange, it has
been announced. He will take over his
new duties immediately.

IT'S BIG<

This latest comedy success
from the screen's most lov-
able actor.

READY FOR YOUR
THEATRE NOW!

SOHZ

"'fsgr.

■t >

Already Booked for Big Runs at

PALACE THEATRE, Wichita
ORPHEUM THEATRE, St. Joseph

MIDWEST FILM DISTRS.,

1710 BALTIMORE E. C. RHODEN, Mgr. KANSAS CITY, MO.

Paga Twalvm

THE REEL JOURNAL

Billy Mueller Theatres

T oDubinskys, Is Report

The Billy Mueller Theatre circuit, com-
prising the Jefferson and Miller Thea-
tres at Jefferson City, and the Liberty
Theatre, Sedalia, are to pass to Dubins-
ky Bros, of St. Joseph, in transfer nego-
tiations which have been practically con-
cluded, it was reported this week.

The amount involved in the transaction
was not revealed, nor the time when the
deal goes into effect.

The Mueller theatres are among the
largest and finest in Central Missouri.
Mr. Mueller has not announced his plans
for the future.

Universal Buys Fourth

Street Theatre, Moberly

The conclusion of deals through which
Universal takes over the Fourth Street
Theatre, Moberly, Mo., was announced of-
ficially this week, by Charles T. Sears,
director of Universal theatres in this ter-
ritory. The house was bought from J.
W. Cotter, the plucky showman who has
become nationally prominent in his fight
for Sunday shows in Moberly.

Lee Jones will manage the house tem-
porarily, it has been announced. The pur-
chase price was not revealed.

Universal now controls 16 theatres in
the Kansas City section.

''Mannequin'' Doing Big

Business at Royal

"Mannequin," the Paramount special
from the $50,000 prize-winning story by
Fannie Hurst now appearing serially in
the Liberty Magazine, is playing at the
Royal Theatre here this week and draw-
ing big business. As was recently re-
ported the production was made before
the story was published. The publicity
resulting from this tie-up with Liberty is
undoubtedly partly responsible for the
way this picture is going over. "Man-
nequin" was directed by James Cruze
ami features Alice Joyce, Warner Baxter
and Dolores Costello.

Economy Films Offer

Seventy New Westerns

Bernard C. Cook, head of the Economy
Film Service, has announced that his
company will offer for the coming year
70 straight Western pictures, which is its
most extensive offering to date.

Under a new arrangement, which Mr.
Cook completed on a recent eastern trip,
the following product will go to the local
exchange for exclusive release in this
territory: 6 starring Jack Meehan, 6 fea-
turing Billy Bailey, 6 Tom Mix re-issues,
and a series of pictures from each of the
following. Mrs. Jack Dempsey, Ranger
"Bill" Miller, George Chesbro and Bill
Patton.

The company will announce later 40
other Western and Northern features.
Cook said.

Distributed by
Independent Film Corp., K. Ct Mo.

Texas Showmen Induce "Ma" Ferguson to Proclaim January as
''Laugh Month," Launching Campaign

The biggest local stunt so far engi-
neered in connection with Laugh Month
— and one of the greatest pieces of ex-
ploitation work ever put over by motion
picture men — ^has been engineered in
Texas by the Laugh Month Committee
of Dallas exchange men and the Texas
Motion Picture Theatre Owners whose
combined efforts brought about the issu-
ance of a governor's proclamation de-
claring January Laugh Month in the
State of Texas.

On Thursday, December 31, Governor
Miriam A. ("Ma") Ferguson, in the pres-
ence of the Dallas Laugh Month Commit-
tee and Col H. A. Cole, President of the
Texas M. P. T. O., signed the following
proclamation :

Proclamation

Realizing that the year of 1925
brought prosperity to many, though ad-
versity to some; and.

Believing that a cheerful, happy out-
look is the best antidote for gloom, as
well as the greatest assurance of future
well being; and with the most heartfelt
conviction that "It is better to laugh than
to mourn," and that "we must laugh to
live"—

I HEREBY PROCLAIM the Month of

January, 1926, as LAUGH MONTH for
the state of Texas, and I recommend to
the people of this great and glorious
commonwealth that they start the year
with happy laughter and good cheer, with
the assurance of a Happy and Prosperous
New Year.
(Signed) MIRIAM A. FERGUSON.

Governor of Texas.

Governor Ferguson's proclamation re-
sulted in front page publicity for laugh
month in practically all the newspapers
of Texas.

JACKTER TO ASSIST EXHIBITORS
SHOWING COLUMBIA PICTURES

Rube Jackter, special representative
for the Columbia Pictures Corporation of
New York, will be in Kansas City for
four weeks doing special work with the
Independent Film Corporation, local dis-
tributors for Columbia Pictures. While
here Mr. Jackter will make trips into the
territory with Joe Silverman, Independ-
ent manager, in the interest of assisting
exhibitors in better exploiting and obtain-
ing better box office results on Columbia
Pictures.

£Vri?y AioNrM /m /92G buv

cJAHUARy \§ TPlE: Pe.ST T/ME-
To <5TAier VAUSe- \r'S lApGy\r
rAOHTH . HAVt you (SiOT

XcLyc

|i (sklii<aJ.icniii (J ictitx

^-^ ^^^£) .

•THE SPICE OFTHE PROGRA^

■

- /

KANSAS CITY

C. F. Sennlng, Mgr.,

130 W. 18th St.

ST. LOUIS

S. J. Hankln, Mgr.,

3334 Olive

January 16, 1926

Pag* Thirtmtn

"We Suffer More From Their Virtues Than They
Do of Our Sins"—

Thank You Week Goes

Over Well in Neosho

By KAY HUGGINS

NOTE — Hay Hng:glns mana(;er of the Au-
ditorium 'riicatre, Marshall, Mo., surely did
lake a jiot shot at "Bill" AVhIte, hilled as
"llic suye of KmiKiria," In the following- let-
ter to Collier's Weekly — the letter In answer
to a rceent article of "the sage's" in which
he referred to motion pictures as "A Mess
or a Menace." Mr. HusBins' letter is straisht
to the iioint — "If one is looking for mud, lie
can lind it in a church, too, can't he}" he
asks. TlIK IfKKI- .lOUKNAl. takes this oi)-
IKirt unity of thankinir Mr. Huggins tor this
article, which it prints with pleasnre, as fol-
I()ws:

Letter Editor,

Colliers, The National Weekly,

New York City.

Dear Sir:

Having just read the article "Are the
Movie.s a Mess or a Menace?" in your is-
sue of January 16th by William Allen
White, the "Sage of Emporia," I cannot
refrain from challenging the attitude of
the "Sage."

In the first place I am wondering if
Mr. White did not write this article as a
made to order means to an end, for the
purpose of bringing forth discussion
Surely this could not have been the con-
scientious, heartfelt opinion of a person
of his mentality. The Sage can perhaps
sign more initials at the back end of his
name than I can but due to the fact that
I have spent seventeen years as manager
and owner of Motion Picture Theatres I
feel that I know more about this parti-
cular business than he does. I have ex-
perienced wonderful changes in the in-
dustry; changes in business methods,
changes in Theatres, changes in produc-
tions — all for the better — and cannot ac-
cept Mr. White's views as set forth in
his article.

I will grant that there are some pic-
tures that are not what they should be,
but they are exceptions and not the rule.
Most pictures are entertaining, whole-
some and clean, bringing home a lesson
in the end, if you look for it. The good
and right can be brought out forcefully
only by comparison with the bad and the
wrong. There may be something in the
mental attitude in which these "intelli-
gent" people Mr. White speaks of ap-
proach the "movies" as he calls them. If
one is looking for mud it can always be
found — even at a church service. Maybe
we are casting pearls before swine —
maybe these "intelligent" people are not
intelligent after all.

It occurs to me that it is a very un-
American and non-democratic policy any-
way for a small minority of so-called "in-
telligent" people to elect themselves as
supervisors and master-critics of the
most popular and useful means of enter-
tainment and amusement of the great
mass of solid, substantial, reliable Amer-
ican citizens.

In conclusion let me say with "The Old

Soak" — "These here reformers don't suf-
fer half as much for my sins as I do
on account of their virtues."
Yours very truly,

RAY HUGGINS.

Enterprise Releases Two

New Western Pictures

Living up to its promise of releasing
more action subjects during the coming
year. Enterprise announced this week the
release of two more outstanding action
pictures, "Slow as Lightning," with Ken-
neth McDonald, and J. B. Warner in
"Horse Shoe Luck."

According to Bob Withers, manager,
"Slow as Lightning" is a vehicle replete
with action, in which circumstances link
together episodes with the police, racing
drivers, and the manipulations of a group
of crooks. The titles were written by
"Bud" Barsky, a former Kansas Citian.

"Horse Shoe Luck," is an Anthony J.
Xydias production which gives J. B. War-
ner an opportunity to demonstrate his
ability in an exceptionally fast-moving
Western story. Margaret Morris is co-
starred.

Tayk

lor and Truog Hosts to
Local "U" Organization

The entire personnel of the Kansas
City Universal branch were guests of W.
E. "Billy" Truog and Harry Taylor at a
dinner dance held at the Ivanhoe Ma-
sonic Club recently. With his customary
modesty Manager Taylor neglected to
state that the party was "on him" and
Billy, but the secret leaked out.

Every Universal employee was present
and entertainment in the form of vaude-
ville was performed by the Universal
salesmen. The event was an exceptionel
success from both a pleasure and good
fellowship standpoint.

High tribute was paid both Mr. Truog
and Mr. Taylor.

"KEEPER OF BEES" TO SEARS
CIRCUIT.

R. E. Churchill, manager of the F. B.
O. exchange at Kansas City, has sold
"The Keeper of the Bees" to the Sears
Amusement Company for their entire cir-
cuit. This picture will play the DeGraw
Theatre at Brookfield, Mo., the Lyric at
Booneville, Mo., the Star at Nevada, Mo.
the Auditorium at Marshall, Mo. and the
Best at Parsons, Kansas.

Send in

Your Box-Office

Reports

■^PA'.'-^RS S ELL SEATS
YOUR MOST EFFECTIVE SALESMAN

Hugh Gardner, manager of the Or-
pheum and Fotosho Theatres at Neosho,
has reported an unusual exploitation tie-
up arranged on the Fox picture, "Thank
You."

Gardner not only got the mayor of
Neosho to proclaim a certain period as
"Thank You Week," but induced all of
the ministers in the town to write an
editorial a day for the local newspaper
on this local observance. The editorials
appeared on the front page of the local
paper every day, and of course in the
same issue was carried the theatre's ad-
vertising of the "Thank You" picture.

Gardner has reported to THE REEL
JOURNAL another effective exploitation
stunt which was inexpensive, and got in
good business. In connection with the
showing of the picture, "Havoc," he had
printed an ample supply of one-page
throw-away advertisements. These were
inserted in the regular edition of the
daily paper, and distributed by carrier
to the home of every subscriber in town.

Here's another showman who's using
his gray matter to get business, and re-
membering that the real test of exploi-
tation is not in putting on an elaborate
campaign, but in being able to spread
the greatest amount of legitimate pub-
licity at the smallest cost.

"FORBIDDEN WATERS," DEAN

Priscilla Dean has started work on
"Forbidden Waters," her second produc-
tion for Metropolitan pictures.

Walter McGrail has been signed for
the opposite role, and Casson Ferguson
De Sacia Mooers and Dan Ma.son also
have important roles.

Distributed by
Independent Film Corp., K.

C Mo.

%iendklland

fagm Fourtmmn

THE REEL JOURNAL

ST. LOUIS SHOWMEN PLAN INDEPENDENT BOOKING CON-
TROL TO BUCK CHAIN CIRCUIT ORGANIZATIONS

By David F. Barrett,

St. Louis Correspondent for The Reel

Journal.

A booking combination to embrace
every independently owned motion pic-
ture house in St. Louis, Mo., is in for-
mation.

This was learned from a very reliable
source. The plan is now merely in the
formative stage and details of the ar-
rangement have not been fully decided.

Joseph Mogler, president of the Mo-
tion Picture Exhibitors League of St.
Louis, and owner of the Mogler, Bremen
and Excello theatres in North St. Louis,
admitted that such a plan was under con-
sideration.

"We have not fully decided what will
be done in this direction," Mogler said in
discussing the new booking organization.
"We are endeavoring to obtain data on
similar plans now in operation in other
cities.

"May Take in Chains"

"We contemplate taking in every inde-
pendent house in the city and may also
invite some of the larger theatre chains
to join us. We don't know yet just what

we will do, but it is certain that a book-
ing arrangement to serve many of the
houses in the city will be put through.

Mogler stated that he had not heard
from William Fox the exact date he will
be in St. Louis to discuss the local first
run situation with members of the Ex-
hibitors' League. In a recent telegram
to Mogler, Mr. Fox said he would be in
St. Louis about January 15th., and at
that time would meet a number of inde-
pendent exhibitors who had advised
against the construction of a large first
run house for Fox pictures in St. Louis.

Will Seek to Discourage Fox

"We hope to be able to convince Mr.
Fox that he will be protected on first
runs for his pictures," Mogler said. "We
are opposed to any more theatres being
constructed in St. Louis in the near fu-
ture because we feel that the city is now
over-built. Our move was not directed
against Mr. Fox or his organization, but
against new theatres here."

Laventhal Circuit Buys

1200-Seat Wellston House

The Laventhal Theatre Circuit has added
the Wellston Theatre on Easton avenue
in Wellston to the chain of motion pic-
ture houses it now controls in North and
West St. Louis.

The Wellston, a 1,200-seat house,
makes the eighth theatre taken over by
.the Laventhal circuit of which Louis and
Maurice Stahl are the practical motion
picture men.

The other houses of the company are
the Mikado, Union, Embassy, Plaza, O'-
Pallon, Ashland and Newstead.

The Laventhal company has taken a
ten year lease on the Wellston and will
pay Fred Robinson, the former owner,
$12,500 annually for his house. The new
management takes charge on January
18th.

Next to the St. Louis Amusement Com-
pany, controlled by Skouras Brothers and
Harry Koplar, which owns twenty-five
houses in St. Louis and its suburbs, the
Laventhal Circuit is the largest chain
in St. Louis.

"BRAVEHEART" INTO MISSOURI IN
FIRST P. D. C. RUN

Skouras Brothers have booked "Brave
Heart" for a week's engagement at the
Missouri Theatre opening on February
20th. Three Faces East will also be
shown at the Grand Central, West End
Lyris and Capitol, which are controlled
by Skouras Brothers. "Brave Heart" is
the first non-Paramount feature to be
shown at the Missouri Theatre since
Skouras Brothers took over the manage-
ment of that house. The booking of this
picture is in keeping with the policy of
Skouras Brothers to book the very best
productions for their houses regardless
of what company made the picture.

Russell McLean, personal representa-
tive of Di-strict Manager C. D. Hill of
Producers Distributing Corporation, is on
a tour of the Kansas City, Omaha and
Des Moines exchanges.

WOULD RAISE THEATRE INSPEC-
TION FEE TO $5 MINIMUM.

A bill raising the inspection fee for
theatres from $2 flat to a sliding scale
with a $5 minimum has been presen-
ted to the St. Louis Board of Alder-
men at the request of Director of Pub-
lic Safety Brod.

Under the new scale houses with
1,000 or less seats would pay $5 for
each inspection. The larger houses
would pay $5 extra for each addi-
tional 1,000 seats.

Brod said that the building inspec-
tors are virtually doing the work for
nothing at the present rate.

Delmonte Theatre Sold

To Miller and Weil

A deal was closed January" 8th by Fred
L. Cornwall, owner of the Delmonte The-
atre, Delmar boulevard neaf' Clara ave-
nue, St. Louis, whereby the theatre was
leased for a long period to Ray Miller of
Mexico, Mo., and Jack Weil of St. Louis,
Mo.

Miller has disposed of the Grand The-
atre, Mexico, Mo., to Smith & Josephson
of Kansas City, Mo., and will take per-
sonal charge of the Delmonte Theatre.
He also sub-leased his theatre in Mober-
ly. Mo., a very few weeks ago.

Weil is the head of Jcak Weil Pic-
tures, an independent distribution orga-
nization. He has been identified with the
motion picture industry for many years,
having been manager for the old World
Film Corporation and later had charge
of the local Goldwyn Distributing Corpo-
ration for a period of six years prior to
the merger with Metro.

Under the new management the Del-
monte will show feature pictures in con-
junction with five acts of high class vau-
deville and orche.stral specialties.

The Delmonte is the largest one-floor
theatre in the world, seating 2,688 per-

SKOURAS HOLD ANNUAL BANQUET

Six hundred employees of Skouras
Brothers Enterprises, Inc., owners of the
Grand Central, West End Lyric, Capitol
and Missouri Theatres, and of the St.
Louis Amusement Company, were enter-
tained at the seventh annual banquet at
the Coronado Hotel, St. Louis. Brief
talks were made by Spyros P. Skouras,
president, and Charles P. Skouras, vice-
president, and Harry Koplar, vice-presi-
dent of the St. Louis Amu-sement Com-
pany. They sketched the wonderful
strides made by the Skouras Brothers
Enterprises and the St. Louis Amuse-
ment Company in 1925. Artists from the
Skouras theatres provided the entertain-
ment.

JOHN G. SHEEHY, FOLLIES MANA-
GER, DIES IN ST. LOUIS.

John G. Sheehy, forty years a show-
man in St. Louis and New York and dur-
ing the past few years manager of the
Greenwich Village Follies, died at the
Melbourne Hotel, St. Louis, Mo., January
5. He had been ill for a week with pneu-
monia. He was born in St. Louis in
1873 and entered the theatrical business
in 1885 as an usher at the old Havlin's
Theatre in St. Louis. A few years later
he was made treasurer and in 1902 be-
came manager of the Grand Opera
House here. Four years later he was
name<I treasurer for Ringling Brothers
circus. His funeral was held January 8,
interment being in Calvary Cemetery,
St. Louis.

January 16, 1926

fagm Fitt»0n

Missouri Theatre Program

Broadcast Over KNOX

Programs of the Missouri Theatre,
Grand boulevard and L,ucas avenue, are
being broadcast by Station KNOX. The
Voice of St. Louis, Skouras Brothers
Enterprises are among the underwriters
of this station, the largest in the Central
West. A special radio studio has been
outfitted on the fifth floor of the Mis-
souri Theatre building from which the
programs are relayed to the broadcast-
ing station in St. Louis County.

JURY FAVORS GRANITE CITY SHOW
MAN IN CHARGES OF ORGANIST.

A verdict in favor of the defendant was
returned by the jury in the Granite City,
111., City Court that heard all of the tes-
timony in the $15,000 damage suit of
Mrs. Alta May Maurer, an organi.st,
against Louis Landau, manager of the
Washington Theatre, in Granite City.

Mrs. Maurer charged that on July 7,
Landau placed his arm around her while
she was playing the organ in the thea-
tre and also invited her to attend an ex-
cursion which she declined to do. She
further charged that on July 10 he fur-
ther made annoying advances to her..

On July 23, the theatre's orchestra
leader discharged Mrs. Maurer and later
the Musicians' Union reinstated her. She
further charged that Landau had as-
saulted her on September 24th when she
refused to retract the charges that she
had filed with the musicians union
against him.

On the witness stand Landau made a
general denial of Mrs. Maurer's charges.
His testimony was corroborated by other
employees of the theatre.

FREUND BROS. PLAN CONSTRUC-
TION OF RECREATION HALL

Freund Brothers, who recently disposed
of their Cinderella, Woodland and Kings-
land theatres in South St. Louis, are
considering the erection of a large rec-
reational building at Iowa and Cherokee
streets on the site of the Cinderella Air-
dome.

Plans for the new building have been
prepared by Wedemeyer & Nelson, ar-
chitects, Wainwright Building, St. Louis.
It would be two stories, with basement,
and 100 by 180 feet. The cost would be
approximately $250,000. It would con-
tain a large dance hall, billiard halls,
bowling alleys, swimming pool and other
recreational facilities.

The closing quotations of St. Louis
theatre stocks on the St. Louis Stock Ex-
change the week ended on January 9th,
were as follows: St. Louis Amusement
Company, 54 bid; Skours A, 59 asked.
No sales were recorded in either stock
the last day of trading.

CRITERION IN NEW SCHEDULE
FOR CONTINUOUS SHOW

The Criterion Theatre, Broadway
near Olive street, St. Louis, a second
run house, specializing on Westerns
and comedies, on January 16 will en-
ter a policy of running daily from 9
a. m, to 5 a. m., closing only between
11 p. m. and 12 p. m. The hour be-
fore midnight and the four hours in
the morning will be utilized for clean-
ing up the house.

[[=ji=db=jL= ]i=ii=ii=i i= i Ea i=)[=i i=ii— i t=jj

I BRIGHT BITS ^WQ
NEWSY NOTES

I^I=]t=]I=]|=]I=](=I[=ll=]l=]l=IC=][=]lJl

Curley Lawson, of Mount Olive, 111.,
made a special trip to St. Louis to close
a contract on Keeper of the Bees, the
big F. B. 0. special. He told Tom Mc-
Keen, manager for F. B. O. to broadcast
to the world that he had been in town
and signed for the picture.

and his associates are arranging an elab-
orate program in celebration.

Herbert J. Krause, manager for Fa-
mous Players-Lasky, is back on the job
once more. Apparently he has fully re-
covered from his recent operation.

George Gambrill, formerly exploiter
for Paramount in this district, departed
Sunday, January 3, for his new post, Cin-
cinnati. Earl Cunningham, who works
out of Kansas City, will take St. Louis
under his wing, dividing his time be-
tween the two districts.

Carson Rodgers, son of Mr. and Mrs.
I. W. Rodgers of Cairo, 111., and Poplar
Bluff, Mo., surprised his parents by per-
mitting them to act as hosts to a party
of forty-five college boys and girls on
New Year's day. Carson attends Van-
derbilt University and was home for the
Christmas holidays.

Mrs. Russell Armentrout, wife of the
well known Pittsfield and Barry, 111., ex-
hibitor ,is convalescent following an op-
eration for appendicitis.

C. E. Penrod, division manager for F.
B. 0., was a caller of the week. He re-
ports that his son has almost completely
recovered from the injuries sustained
when he was run down by an automobile
in Indianapolis several weeks ago.

Out of town exhibitors seen along
Film row were: Curley Lawson, Mount
Olive, 111., Mr. and Mrs. I. W. Rodgers,
Poplar Bluff, Mo., and Cairo, 111.; Jimmy
Clayton and wife. West Frankfort, 111.;
John Rees, Wellsville, Mo.; Charley
Goodnight. DeSoto, Mo.; Elvin Wekku,
Stanton, 111.; Oscar Wesley, Gillespie,
111.; Jim Reilly, Alton 111.; Ray Barnes,
Carmi, 111.; and S. E. Pertle, Jersey ville,
111.

Sol Rose, salesman for Universal pic-
tures, had a narrow escape from injury
in a near-auto accident at Granite City,
111., on New Year's Day. He travels
Southern Illinois and Eastern Missouri
for Universal.

Nicky Goldhammer, assistant manager
for Universal, has closed with the_ St.
Louis Amusement Company circuit of
twenty-five houses on Baby Peggy in
"Little Red Ridinghood."

C. D. Hill, district manager for Pro-
ducers Distributing Corporation, depart-
ed Sunday, January 10, to attend a sales
convention in New York City. He will
be gone a week.

Barney Rosenthal, president of Colum-
bia Pictures Corporation, has announced
that March will be known as "Columbia
Month" in honor of the second anniver-
sary of the opening of his exchange. He

Bill Scully, manager for Metro-Grold-
wyn-Mayer, spent the greater part of the
week out in the territory. He made Tay-
lorville, Mattoon, Effingham and other
towns in that section of Illinois.

J. E. Flynn, district manager for Me-
tro-Goldwyn- Mayer, has gone to New
York for a sales conference.

W. F. Haynes, formerly salesman for
Producers Distributing Corporation, is
here on a visit from Florida. He is in
the real estate business.

W. C. Witchoff and D. D. Matin are
now in charge of Universal's booking de-
partment.

Manager Art La Plant of Producers
Distributing Corporation spent much of
the week in Northern Illinois. He
brought back some nice contracts.

A sneak thief entered the dressing
rooms of the Grand Central Theatre,
Grand boulevard at Lucas avenue, St.
Louis, Mo., and .stole jewelry, clothing
and money belonging to players agg^re-
gating $643.50.

U. Exploiteer Charack put on an ex-
cellent campaign for the run of the
Phantom of the Opera at the Hippo-
drome Theatre in Alton, 111., and the spe-
cial broke all house records during its
engagement. Charack worked several co-
operative advertising plages in the news-
papers of the town and also obtained
much valuable space in the news columns
also.

THEATRE CHANGES

Noah Bloomer of Belleville, 111., has
taken over the Gem Theatre, Marissa,
111.

O. R. Kern of Senath, Mo., has pur-
chased the theatres in Lake City and
Nettleton, Arkansas.

J. J. Tranquilly has sold the Home
Theatre, New Berlin, 111., to George Kie-
fer. The Home Theatre at Bluffs, 111.,
has been closed.

to 0^1

^iefMJM

Page Sixteen

THE REEL JOURNAL

about

California's attractions are not all confined to the climate and landscape. This
bevy of Mack S«nnett bathing beauties illustrates the point. They appear m the
Sennett Comedies which Pathe releases.

Laura La Plante.. Universal star.
Her latest pictures: "The Teaser,"
"The Beautiful Cheat" and "The Mid-
night Sun."

Tige, Buster Brown's pal in Univer-
sal's Buster Brown Comedies.

Rupert Julian who directed and
played the part of Kaiser Wilhelm in
"Three Faces East," a Cecil B. De
Mille presentation, released by P. D. C.

Scenes from "Bobbed Hair," starring Marie Prevost and Kenneth Harlan.

SaSH«B5«HJSi5«««S««!S«?B»JSS8S

MP-"*

Pictures

about

Pictures

idM)

BSRm3iHS!SH3»««B»m«H»m3e«»li»D5S«5mm8HH»^

^^^H<^ is

HIHs

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Indian braves who take part in "Braveheart," starring Rod
La Rocque. An Alan Hale production presented by Cecil B.
De Mille for Producers Dist. Corp, release.

■ n

w . ^ "^ ' "^^j^"^:*

ir^^^Hir ^^^^^1

This picture shows manager C. F. Senning, of the Kansas City Educational Ex-
change, and his staff, all lined up for the camera. Educational won first honors in
the fire prevention campaign in December, conducted by the Film Boards of Trade.

^^^^^^^^B^^^^^^^^^ <K

John Gilbert and Mae Murray in a scene from the M-G-M
production, "Ilie Merry Widow," directed by Eric Von Stro-
heim.

Reginald Denny in his minister's garb from "What Hap-
pened to Jones," is ready to extend his services to Laura
La Plante and Horace Wade, "the boy iiovelist,"

Page Eighteen

good
-J. T.

ENTERPRISE
Canyon Rustlers.— A mighty
Western with comedy and stunts.-
McClellan, Gayety, Richmond, Mo.

In High Gear, Ke'i McDonald.— Full of
stunts and action. Will please any audi-
ence.— E. Roraback, World-In-Motion, K.

C, Mo.

F. B. O.

O. U. West, Lefty Flynn.— A very good
sport Western with an exceptionally
pleasing star.— A. D. Allis, Derrick, Vir-
gil, Kas.

Thunderini; Hoofs, Fred Thom.son.— A
wonderful Western thriller with Fred
Thomson and Silver King doing some
great stunts.— A. D. Allis, Derrick, Vir-
gil, Kas.

Galloping Vengeance, Bob Custer.—
One hundred per cent Western enter-
tainment. Bob Custer is an exceptional
star.— A. D. Allis, Derrick, Virgil, Kas.

Wild Bull Lair, Fred Thomson. — An-
other home run for Fred Thomson and
Silver King. They do their stuff and
patrons eat it up.— A. D. Allis, Derrick,
Virgil, Kas.

FIRST NATIONAL
Pace That Thrills, Ben Lyon.— Very
good entertainment suitable for any the-
atre. Print and Adv. good. — Jack Lyons,
Crane Theatre, Carthage, Mo.

When a Man's a Man, John Bowers. —
Print good. Excellent picture. Adver-
tising good. — R. C. Burton, Strand Thea-
tre, McCracken, Kan.

Pace ITiat Thrills, Ben Lyon.— Thi.s is
a very good picture with plenty of ac-
tion. Print fine. Accessories good. — J.
C. McKee, Electric Theatre, Bolivar, Mo.
Splendid Road, Anna Q. Nilson. An
excellent production much above the or-
dinary program picture. Went over fine.
Print fine. Accessories good. — J. C. Mc-
Kee, Electric Theatre, Bolivar, Mo.

If I Marry Again, Doris Kenyon. —
Personally I thought it a wonderful pic-
ture. Pleased 90 per cent. Print good. —
P. K. Hendrix, Liberty Theatre, Wells-
ville. Mo.

If I Marry Again, Doris Kenyon. —
Very good picture. Did not seem to
draw on account of bad weather. Acces-
sories good. — J. L .Hitchcock, Gem Thea-
tre, Baldwin, Kansas.

Sandra, Barbara LaMarr. — Sandra is a
clean entertainment and pleased 90%.
People went out saying it was a good
program. Print and accessories good. —
Ira Stonebraker, Allen Theatre, Allen,
Kansas.

So Big, Colleen Moore. Very pleasing
picture. Print and accessories good. — E.
E. Gorsoline, Sunflower Theatre, Pea-
body, Kansas.

Her Night of Romance, Constance Tal-
madge. Good picture, one that will
please. Miss Talmadge does good work
and is well liked here. Print and acces-
sories good. — P. K. Hendrix, Liberty
Theatre, Wellsville, Kansas.

Sally, Colleen Moore. — Fine entertain-
ment for any audience. Picture 100%
Print good.--John Egli, Hickory Thea-
tre, St. Joseph, Mo.

Frivolous Sal, Mae Busch.— This is one
of the best Western pictures we have
.shown for some time. Print and acces-
sories good.— W. J. Shoup, DeLuxe The-
atre, Spearville, Kansas.

INDEPENDENT
(in K. C. Territory)
After Business Hours. — One of the
best pictures I ever ran in my house.
Business fairly good. I think poor
paper was the reason we did not have
good business. A picture you can boost
to the limit. It ends with as good a
horse race as one could wish to see. — J.
H. McGrath, Indiana, Kansas City, Mo.
Traffic in Hearts. — Just fair, not so
jTood— not so bad.— J. H. McGrath, In-
diana, Kansas City, Mo.

Yesterday's Wife.— Very good picture.
Did nice business on this one. — J. H. Mc-
Grath, Indiana, Kansas City, Mo.

His Last Race. — A very good picture.
—J. H. McGrath, Indiana, Kansas City,
Mo.

PARAMOUNT
The Ten Commahdments, special ca.st.
— A wonderful picture, but did not get
out the people as we expected. — J. A.
Dunne, Doric, Elkhart, Kas.

Changing Husbands, Leatrice Joy. —
One fine picture. Lots of good comedy.
One of the most pleasing pictures I have
run in a Ion gtime. — C. C. Golden, Mis-
souri Theatre, La Belle, Mo. Admission
10c and 25c. 250 Seats.

PATHE

Aesop's Fables. — In my opinion this is
the best short reel on the market. I con-
.sider it a box office drawing card. — F.
M. Hewes, Bonaventure Theatre, Kansas
City, Mo.

The Green Archer, (serial). — Have just
.started this one and played to a 15%
increase in patronage. I am pulling a
special stunt to help in the cleanup.
Pathe serials are always good. — F. M.
Hewes, Kansas City, Mo.

Looking for Sally, Charlie Chase,
(comedy). — This one is a knockout.
Pleased everyone. You can't beat Pathe
comedies and .short reels. — F. M. Hewes,
Bonaventure, Kan.sas City, Mo.

P. D. C.

Hold Your Breath, Dorothy De Vore.—
Oh Boy! It sure is a pippin. Seemed to
please everybody. Dorothy De Vore is as
good as Harold Lloyd and a number of
my patrons .said better. — W. A. Hill-
house, Lyric, Glasco, Kan.

The Road to Yesterday, Joseph Schild-
kraut, Jetta Goudal. — We broke all
house records with this one, and in bad
weather. Hard to say what we might
have done with favorable weather. More
power to Cecil B. DeMille and here's hop-
ing we have more "Roads to Yesterday."
— Ed Pe.skay, Sun Amusement Co., St.
Joseph, Mo.

UNIVERSAL
California Straight Ahead, Reginald
Denny. — A remarkable picture. Had
more favorable comments on this than
we've had in many a day. — J. A. Dunne,
Doric, Elkhart, Kas.

THE REEL JOURNAL

VITAGRAPH

Wildfire, Aileen Pringle.— Fine pic-
ture. Good story, good action all in all
a very pleasing picture. — C. C .Golden,
Missouri, La Belle, Mo.

Steel of Royal Mounted, Curwood. — A
very fine northern picture. Northern
pictures liked here and the picture went
over good. — C. C. Golden, Missouri, La
Belle, Mo.

The Brass Bowl, Edmund Lowe. — Dan-
dy fine program picture. Very pleasing
entertainment.— C. C. Golden, Missouri,
La Belle, Mo.

Baree Son of Kazan, Curwood, Anita
Stewart.— One of Curwood's best. Very
pleasing picture. — C. C. Gqlden, La
Belle, Mo.

WARNER BROS.
The Country Kid, Wesley Barry.— The
Country Kid is a picture that is well
worth the money. Every one who saw
it was well pleased. You will make no
mistake in pUsing this picture because
it pleases both young and old.— Jones &
Reynolds, Maje.stic, Kingston, Mo.

Little Johnny Jones, Johnny Hihes. —
Good horse race. Also has .plenty of com-
edy. Pleased everyone. Play it if pos-
sible.— Jones & Reynolds, Majestic, King-
ston, Mo.

A Broadway Butterfly — A very good
picture. Film good. — Lincoln University,
Jefferson City, Mo.

Baree, Son of Kazan, Anita Stewart. —
This is the best Northern picture we
have had this season. Everybody liked
it. Good for small towns. — Idle Hour
Theatre, Seymour, Mo.

How to Educate a Wife, Monte Blue,
Marie Prevo.st. — All Warner Bros, pic-
tures are good. Can't beat these two
stars. — I<lle Hour Theatre, Seymour, Mo.
On the Banks of the Wabash. — The
be.st Warner Bros.-Vitagraph picture we
have played. — H. L. Marrs, Bone, Pine-
ville. Mo.

Code of the Wilderness, John Bowers,
Alice Calhoun.— This is as fine a West-
ern as it is possible to get. A good,
clean comedy with lots of action and
thrills. Should please 100 per cent any-
where and open the way for new patrons
as word-of-mouth advertising is an asset
to the success of aiy theatre. — Mrs. Vic-
tor Cason, Cason, Bosworth, Mo.

Theatre Operators
Attention !

You should investigate The
Kilgen Unit Pipe Organ. The
best Organ ever produced
for Theatre service. $3,850
and up, terms.

Call or write

J, W. Jenkins' Sons Music
Company

KANSAS CITY, MO.

Also distributors of the Repro-
duce Player Pipe Organ— Terms.

$2150

=1=

Two cents per word
payable In advance.
IV o advertisements
accepted for less
than 60c.

THE CLEARING HOUSE ©

Els

>Tllllll.ll.llll.lll.l.l.l.ll.l.MI.I.M.I.r.l.l.MJ.l±l.l.i:i.l.l.l.l.l.l.l.l.l.l.l.LIJ.IJT

Sells

SeiMind Hand li^ciulpment. Seats* FroJectorSf
Screens, Pianos, Orgrnns, Theatres and Mis-
cellaneous Articles.

Buys

Rntes for other spacen
fumiHhed on request.
Write tor detailed re-
port of circulation
coverage.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipf
organs, most any mak*. The house of
WurliUer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.

WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C. MO. Ha 773S

Guaranteed I % HP., 110-voIt, 60 cycle,
■iuKlo phase, used motors irlth pulley, at
f7.50 each. Also brand new Vt HP., 110-
volt, Westlnghonse make at $13.75 each.
Brand new 1 KW Westlnshonse, 32 volt,
1150 speed, Itirht and power srenerators
at $48.00 each. 25% cash, balance C. O.
D. We have special prices on 33 volt
motors. W^e repair and reivtnd electric
motors and Kcnerators, etc.. Bargains on
electric fans. General DIstributlnK Co.,
Security Storage Bide., Dninth, Minn.

Ctf-10-3

FOB SALE— MoTlnp Picture Theatre equip-
ment In good condition, Installed in new thea-
tre. Seating' capaeity 825. Good location.
Good show town. Bargain If taken at once.
— Box 47, Chapman, Kas. P2T — 1-11!

PIOTUUE THEATRE FOB SALE— Seat-
ing capacity 375; splendid opportunity tor
some one; other business interferes. — Addre'*^
J. A. B., Keel Journal. P2T — 1-23

USED THEATRE CHAIRS— At very low
prices. We replace broken backs and seats.
■\Vhy buy Junkl— C. G. Demel, 8t5 South
State, ChlcaKO. P4T— 2-7

l'<Ht SAI.F — One Simplex j)r(»jeetor, with
inechauieal motor drive. Seven 2,000 foot
reels, rurlxins, etc. Write Chester Bowman,
711 West End, .Moberly, .Mo. PIT— 1-il

WANTED— 2 Mazda Lamp Units com-
plete. Some Veneer seats, must be as grood
as new. L. D. Metcalf, Ash Grove, Mo.

p3t 1-16

JTO TOWN TOO SMALL— to take advan-
tape of Bryson's Theater Ledger, the only
real simplified theatre bookkeeping system
ever complied. Price S3.00 for 1 year book.
Order today. George Fosdick, 4417 Stevens
Avenue, Minneapolis, Minn. P3t — 1-16

150 l^PHOLSTEKED CHAIRS- Brand new
seats, standards and arm rests. Only backs
slightly used. An $8.00 value. Will sell very
cheap.— C. G. Demel, 845 South State, Chi-
cago. P4T — 2-7

THEATRE FOR SALE— In railroad town,
pop. 4,000, has a seventy thousand payroll
every two weeks. Has dance hall on sec-
ond floor and lodge hall on third floor. Show
seats six hundred, good Simplex machines
and four pianos in house. For further par-
ticulars address C. H. Horslman, Empress
Theatre, Chaffee. Mo. PIT — 1-9

Mailing Lists

Will help you increase sales

i Send for FREE catalog fflvine counta
' and prices on thousands of classified

Dam«!i of you r best prospective custom-
era-National. State andbocal-lndivfd-
uals, i'rofusstuns. Business CoDcams.

Guaranteed C cf
r refund ol P^"

^^^^^^^^^^s

isas.Ciiy^

ColorplateCo

S^a/ui Walnut - Kansas Gtr

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PLAIN & NOVELTY
ON ALL FEATURES
We Specialize in
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shipped day iifter.
Samples' & Prices
/ on Request

l^^K -iti So. AVnhnsl

726 So. Wabash Ave., Chicago

^^^K^'^JttomaiicScket I^^Li<e|-©>rpor'a«oti

Chemical Bldg.

l l ll' llli HII I ,

Pllimi^ljM^aMlJWWflBWiyS

St Lou 1 5. Mo^g"":*"^''

ROLLER BROTHERS

THEATRE ARCfflTECrS

114 Wast 10th St. 340 Douglas BIdg.
Kansas City, Mo. Los Angeles, Calif.

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

W^ ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9«35

KANSAS CITY, MO.

A RIOT..? YESSIR, SEVEN OF THEM!

iig3acaMxx. «yfJiaii-J iMMWi ii^^ m =!mmi»

It got so that when a
girl looked into his
eyes, she wanted to
swap her apartment
for a tent, trade the
Packard for a camel,
and try housekeeping
on the Sahara.

BLUE BEARD HEARD THAT A WIFE
MAKES A MAN SUCCESSFUL, SO HE
TOOK ON SEVEN!

n
u
u

! :

i I
i i
i ':
i \
IE

And the N. Y. Critics didn't say maybe
about this one, either —

DAILY MIRROR:- Page the Sultan of Laughs. You'll
find him at the Mark Strand this week, where BLUE-
BEARD'S SEVEN WIVES, a merry travesty on the
inside workings of the movies, unreels with an all-
star cast amid chuckles, laughs and shrieks from
hilarious audiences.

HERALD TRIBUNE: Amazingly frank and spicy is
BLUEBEARD'S SEVEN WIVES, in fact, it's a merry
tale from start to finish.

DAILY NEWS: Delightfully satirical is BLUEBEARD'S
SEVEN WIVES. The movies make fun of them-
selves, for a change, and it is a novel and thoroughly
enjoyable thing to watch.

NEW YORK WORLD: A bright, laughable and sophisti-
cated comedy, which takes satirical pot shots at the
movies.

NEW YORK TIMES: A good-natured, wholesome, and
humorous travesty on life in the motion picture world.
Yesterday afternoon the audience forgot all about
the biting wind outside in the constant merriment |8
over this picture. %

U
U
II
!E
U

First National
Pictures, Inc.

ST. LOUIS

3319 Locust

Harry Weiss, Mgr.

KANSAS CITY
1712 Wyanaotle
Tom Byerle, Mgr.

BEN LYON

with

LOIS WILSON

BLANCHE SWEET

fSAS CITY

Tfte l^iltn Trade ^aper of the Soutlvule^sfj

LARRY
SEMON

Laugh ^ Laugh ^ Laugh

The whole nation wants to lau^h, and how they do
enjoy it I ITiat's why Pathe comedies are good busi-
ness for any theatre!

Chaplin and Semon

Would They Laugh?

Tlierc they arc, ^■^t'litlciiioii, (he two l)i|arjr*'st coniiMliuiis in the
business. You ean get 'em botli in Patlie comedies for your
uil-comedy program. What a combination! Wliat drawing
power for your theatre! Mal<e "Laugh Month" every niontli
at your tlieatrc.

Laugh -

that's what
the public
wants

Satisfy
Them!!

PATHE EXCHANGE, Inc.

Kannas City — 111 W. ITth St.
J. A. Epperson. I^l^r.

St. Lonla — 331 G Olive St.

James A. Harris, 9Igr.

QiailieCiiapliii

ADdg\ life

Pathepicture

JANUARY 23, 1926.

Published Every Saturday by

REEL JOURNAL PUB. CO.

Manufacturers' Exchange

$2.00
a Tear I

LV _X

Scintillate

Glittering! J^,

Page Four

THE REEL JOURNAL

MISSOURI GOVERNOR ADOPTS 10 PER CENT AMUSEMENT

TAX PLAN

BEN SHLYEN
rablUlier nnd ISdltor
■B C. C. Tucker. ACT. Micr.

Circulating in Missouri
Kansas. No. Oklahonn
No. Arkansas, West
Kentucky. West. Ten
nessee, So. Illinois ami
S. W. Indiana.

Every Sntnrdar by
II 10 E I. J O U R N A 1 I
IMIKMSIIING CO. I

I >Ininifn«'lur<'rN I x<'liiiii»Jr /
K iii«ll^ < itj, Mn. A

^^"iZ' — ^

Again Over seating

In further commenting on the
problem of over-seating, which is
worrying some exhibitors and
merely serving as an impetus to
waken up showmanship in others,
there are many ways to look upon
this matter.

Someone once said that competi-
tion is tlie life of trade. And ever
since, it seems, in many lines of
business this statement holds true.

Take tlie chain grocery store, for
instance, and the chain drug store.
In every large city and in many
small ones, these stores have en-
tered into communities, where mer-
chants who had been operating for
years, saw certain disaster for
themselves. The competition in
prices was a big fear^ — but merely
the thought of "more stores than
were needed in the neighborhood"
was dominant in the fears of the
older merchants. They couldn't see
how they could all last, even with-
out price competition. There didn't
seem to be enough business in the
neighborhood for all of them. But,
somehow, they are still in business
and doing nicely.

Kansas City is overseated and so
is St. Louis. But the opening of
the new state hi.ghway a few days
ago should greatly relieve the situ-
ation. Kansas City's drawing pop-
ulation is not within its city lim-
its, nor is that of St. Louis.

The new road is bringing many
people to these two cities from
many miles around, and they'll
come back again. The same condi-
tion exists in other parts of the
country. Overseatin.g is a serious
problem, but it .should be only a tem-
porary one. Its .solution rest.s somewhat
with the ge?ieral g-ood roads movement
a"(l with the exhibitors the-i'selves.
Showmanship .should assert itself some-
where along the line. Good .showman-
ship like good merchandising, brings two
patrons to the box-office where only one
came before.

M. P. T. O. and Others Affected Con-
template Combined Counter Action.

Missouri exhibitors, as those of every
other state, have had many legislative
wars, but Monday dawned upon what
promises to be the bitterest fought the-
atrical-political battle in the annals of
the "Show Me" state.

A ten per cent amusement tax on ad-
mittance to theatres and other places of
amusement was adopted as part of Gov-
ernor Baker's proposed constitutional
amendment, e.stablishing separate meth-
ods of .state educational institutions and
public schools. The amendment includes
another so-called "luxury tax" in a levy
of ten per cent on the sale price of all
cigarettes, cigars and other forms of
manufactured tobacco.

Inclu.sion of the amusement tax was
agreed at a conference of Governor Bak-
er and several state officials. The re-
vised fonn of the amendment will bs
submitted to Baker's committee in charge
of the amendment at a meeting at Jef-
ferson City, state capital, next week.

This announcement means nothing
more or less than a huge combine of the
M. P. T. O. Kansas-Missouri, all sport-
ing goods co;;cems, baseball interests
and tobacco manufacturers to f^-bt the
proposed legislation. Such a comb'ne
lias not yet been formed, but in the opin-
ion of theatre owners it is inevitable.

"Such a 'nuisance tax' is an insult to
the activity of Missouri exhibitors dur-
i.g the recent war," said C. E. Cook,
bu;-;ness manager of the M. P. T. O.
Kansas-Mis.souri. "We carried the load
of a tax then and freely gave up our
screens to aid every good cause which
came along. We are forced to pay city,
county and state taxes which now are
high enough. If such an u.:just piece
of legislation should be passed it will
mean disaster for Missouri exhibitors.
I do not say 'disaster' for the mere ef-
fect of the thing, but I mean just that —
ruination. The smaller exhibitors can-
not stand it. The larger theatre will be
forced to saddle the increase upon the
public, which always is the 'goat' in such
type of legislation."

"It's self-evident enough that officials
behind such a proposed law know as
much about the status of the motion
picture industry in Missouri as they do
about the Einstein theory," asserted
Adolph Ei.sner, former president of the
M. P. T. 0. of Kansas City, and now
manager of the Circle Theatre here. "It's
ju.st a case of grabbing money without
having the slightest idea of the fairest
and best direction in which to do the
grabbing. The public is not being de-
ceived. It knows who will do the pay-
ing. It also knows who does the voting
on election days. If a group of men seek
to hang themselves, it's their neck, not
mine."

A meeting of the M. P. T. 0. Kansas-
Missouri officials probably will be called
within the next day or so to decide what
tactics are to be pursued.

PAINT THE CORNERS WHITE;

One of the boards of trade is try-
ing out a plan of assisting exhibitors
who return film to exchanges in par-
tially destroyed or mutilated condi-
tion.

The Motion Picture Producers and
Distributors of America, Inc., have
a man calling upon each exhibitor in
the territory who has been returning
film to exchanges in poor condition.

He is trying to help them deter-
mine where the trouble lies.

Most distributing branches are kept
immaculately clean.

Litter of one kind or another found
in corners in certain businesses is not
tolerated by exchange managers or
employes.

Where conditions permit it is rec-
ommended that the corners in film
departments ba painted white. This
is a practice which works splendidly
in certain quarters. It keeps things
out of con.ers which shou;d not be
there. It helps keep the entire room
perfectly clean.

Every foreign substance is instant-
ly seen in a room where the corners
stand out white. — From Fire Alarm.

Joe Levy Named Head

of K. C. Warner Office

Joe I^evy, widely known in this terri-
tory through former connections with ex-
changes here, this week bscame the Kan-
sas City manager of the Warner Bros.
Exchange, succeeding Louis lleichert,
who has been transferred to the Wash-
ington, D. C, branch.

Since leaving here three years ago, Mr.
Levy has been coimected with the Clii-
cago Fox office in the capacity of spe-
cial representative. He was formerly
connected with Fox here, and also the
old Richards and Flynn Compa.iy.

Garden Opens With First

Run Picture Presentation

A. L. Greene, formerly of Goodland,
Kas., and C. F. Case, a Kansas City
man, have opened up the old Garden
Theatre, Thirteenth and McGee streets,
as a first-run motion picture house. It
is understood a lease has been granted
the new maragement by the Davidson
estate, owners of the building.

An orchestra will be in.stalled shortly,
and the policy will be fir.st class picture ^
presentation, according to the new man- '
agers. "Thank You," the Fox versionj
of the John Golden play, was the fea-
ture this week.

Under Jack Roth's management, the
Isis continues to "steo out." Recenth
an orchestra was ir'stalled, and this weekl
Archer Palmer and his "Revellers" fromj
Chicago was billed as a week's attrac-'l
*tion.

January 23, 1926 ''««« Fi"'

$64)520.75— ONE WEEK
WITH "HIS SECRETARY!**

5«!

HELD over for second big week

AT the Capitol Theatre, New York City

BEATING the great record of "Never the Twain"

NORMA Shearer is just one of M-G-M's big draws |

I
"HIS Secretary" is just one of M-G-M's big hits I

IT'S TRUE ON BROADWAY— and
IT'S TRUE ON MAIN STREET

1926 IS POSITIVELY ANOTHER
METRO-GOLDWYN-MAYER
YEAR!

MIKE

IT'S A RIOT!

WATCH

W. A. SCULLY

Resident Manager

3332 Olive St.

St. Louis Mo.

The Talk of the Industry

J. E. FLYNN,
District Manager

C. E. GREGORY,

Resident Manager

1706 Wyandotte

Kansas City, Mo.

Page Six

THE REEL JOURNAL

"Horseshoe Luck"

A Romantic Tale of the Wild West

featuring the inimitable
western star —

J. B. Warner

HERE'S WHAT THE PRODUCER THINKS
OF "HORSE SHOE LUCK"

Every exhibitor knows that when I personally sponsor
a picture, it must be big league in every respect and I
do not hesitate to state that "Horse Shoe Luck," is one
of the very best pictures ever turned out by my organiza-
tion. I sincerely believe it will be a real profit producer
for every exhibitor who plays it. It is of the high Sunset
Standard of Excellence.

ANTHONY J. XYDIAS,
President Sunset Productions.

And Here Are 3 More Warners —

"THE COVERED TRAIL," "BEHIND TWO GUNS"
"THE LONE FIGHTER"

Here, Mr. Showman, Are Pictures With That
Money-Making Punch! — Book *Em Now.

Check the Pictures You Are Interested In

Enterprise Dist. Corp.,

Ill West 18th St., K. C, Mo..

I have the following dates open-

Please quote me, without obligation on my
part, the "low down" on
D "Horseshoe Luck" n "Behind Two Guns"
n "Covered Trail" n "The Lone Fighter"

Name Theatre.

Town State.

Enterprise

FILM CORPORATION

BOB WITHERS, Mgr.
Ill WEST 18TH ST.
KANSAS CITY, MO.

January 23, 1926

Pagt Seven

UNIVERSAL ANNOUNCES FIRST HALF-YEAR'S JEWELS

Seventeen Big Pictures Scheduled for Release
Before Next August.

Seventeen big Universal Jewel produc-
tions are to be released by Carl
Laemmle's organization during the cur-
rent half year, it was announced this
week at the tniversal home office, 730
Fifth Avenue, New York City. The re-
leases beginning with "The Little Gi-
ant," released January 3rd, and ending
with the "The Phantom Bullet," to be
released July 11th, constitute the sec-
ond half of the Second White List and
conclude the Jewel releases for the 1925-
1926 season.

The new release schedule includes four
pictures for January, two for February,
three for March, two for April, three
for May, two for June and one for July.

Inspired by the success of the early
season pictures aforementioned, the Uni-
versal heads went to extra efforts to get
Grade "A" material for the second half-
year's pictures. These new releases rep-
resent the pick of the American literary
field. Included in the list of authors are
such writers as William J. Locke, Hugh
McNair Kahler, Aaron Hoffman, William
McLeod Raine, B. M. Bowers, Nina Wil-
cox Putnam, Joseph Arthur and A. C.
Wheeler, Albert Chevalier and Arthur
Shirley, Henry Irving Dodge, George
Broadhurst, Byron Morgan, and such
popular screen authors as Ralph Spence,
J. G. Hawks, Edward Montague, Charles
A. Logue and Edward Sedgwick.

To put their stories into screen form,
Universal marshalled a corps of the in-
dustry's leading directors. Among the
list of well-known directorial figures who
were responsible for the completed pic-
tures in the new group of Universal
Jewel are: Charles Brabin, Svend Gade,
Harry Pollard, Herbert Blache, Lynn
Reynolds, Laurence Trimble, William
Seiter, Edward Sloman, Edward Laem-
nile, Edward Sedgwick, Clifford Smith
and others.

The releases include three Jewels star-
ring Reginald Denny, one each for Laura
La Plante, Mary Philbin, House Peters,
four .starring Hoot Gibson, two for Nor-
man Kerry, one co-starring Virginia
Valli and Pat O'Malley, one with Glenn
Hunter, and three all-star productions,
one of which has May McAvoy, and Pat
O'Malley in the leading roles.

The first Universal release of the New
Year is "The Little Giant," (Jan. 3), a
screen adaptation of Hugh McNair Kah-
ler's Saturday Evening Post story, star-
ring Glenn Hunter and directed by Will
Nigh.

"The Arizona Sweepstakes," a Hoot
Gibson Jewel, is marked for distribu-
tion January 10.

"Stella Maris" (Jan. 17), a superb
screen adaptation of William J. Locke's
famous novel, with Mary Philbin in the
starring role, is the third Universal re-
lease for 1926.

"What Happened to Jones," the first
Reginald Denny picture for 1926, fol-
lows, being released January 31st.

"Under Western Skies," the February
7th Jewel release, is a super-western,
starring Norman Kerry.

Laura La Plante's first 1926 Jewel is
"The Beautiful Cheat," adapted by A.
P. Younger from the popular Saturday
Evening Post story by Nina Wilcox Put-

On March 1st, in ample time for ex-
ploitation as a St. Patrick's Day offer-
ing, will come "The Cohens and Kelleys,"
a humorous comedy drama made by
Harry Pollard from Aaron Hoffman's
stage play "Two Blocks Away." This
production features George Sidney and
Charles Murray. Vera Gordon has an
important role.

"The Man in the Saddle," a Hoot Gib-
son production, which will reach the
screen March 14th.

"Combat," the next release, is a House
Peters picture, made from an original
screen story by J. G. Hawks and Ed-
ward Montagne.

Then comes "Watch Your Wife," a
Jewel co-starring Virginia Valli and Pat
O'Malley.

"Skinner's Dress Suit" (April 18), the
great Reginald Denny comedy based on
Henry Irving Dodge's famous story, is
next on the Universal schedule. Laura
La Plante is co-starred with Denny in
this picture.

On May 2nd, Universal will release
"The Still Alarm," the latest thriller
produced by that company. William Rus-
sell and Helene Chadwick play the prin-
cipal roles, with Edna Marian and Ed-
ward Hearn in the chief supporting
parts.

P'ollowing "The Still Alarm," Univer-
sal will release another Hoot Gibson pic-
ture, "Chip of the Flying U" (May 9),
directed by Herbert Blache. Virginia
Brown Faire has the principal support-
ing role.

On May 23rd, "My Old Dutch" will be
released. May McAvoy, Pat O'Malley
and Jean Hersholt are featured.

The first June release, to reach the
.screeii June 13th, will be "The Love
Thief," a Norman Kerry picture. The
secontl June release, set for June 27th,
will be another Reginald Denny picture,
"Rolling Home."

"The final 1925-1926 picture on the
Universal Jewel schedule will be "The
Phantom Bullet," a Hoot Gibson produc-
tion adapted from "Click of Triangle T,"
a novel by Oscar J. Friend.

"SKYROCKET" INTO MOSS' COLONY.

"The Skyrocket," Associated Exhibi-
tors' big special starring Peggy Hopkins
Joyce, has been booked into B. S. Moss'
Colony Theatre, Broadway, New York,
for an indefinite run, beginning Sunday,
January 24th, according to Frank Cas-
sil, local manager. Tliis production, first
shown to the trade in the grand ball
room of the S. S. Leviathan on January
7th, brings to the screen an internation-
ally famed personality and will give
movie goers their first glimpse of one
of the most renowned beauties of the
age.

Mr. Exhibitor: Ask at the Film Exchanges
for the

It's little to ask for, but it's the only

reliable aid you can eiTe your musicia'^s

" to help put the picture o^r. '^

J. W. QUILLAN, Enterprise

Official, In Visit Here

Sees Big Year for Independents in Com-
ing .Months.

J. W. Quillian, vice-president of Enter-
prise Distributing Corporation, who was
here this week, was optimistic over pros-
pects for 1926 being a great year for
the independent producer and distribu-
tor. He reported that his company had
enjoyed good business during 1925.

Quillian does not appear to be con-
cerned over the producer-owner theatre
situation. He declared that his com-
pany's business was in releasing high
grade Western and stunt and action pic-
tures in the smaller theatres. And
they're making more money with them
day in and day out than they are with
some of the big specials, he declared.

Concerning coming product, Mr. Quil-
lan was elated over the Bernarr McFad-
den group which Enterprise is to release.
"I believe these pictures will have more
advance advertising and publicity in the
McFadden magazines than any product
on the market," he said. The first of the
group, "The Wrongdoers," with Lionel
Barrymore, was released this week.

He also referred to three coming pic-
tures from Bill Mix, to be released in
coming months. Mix is becoming a fea-
tured star in westerns, was his opinion.

Mr. Quillian left Tuesday night for
Omaha, where he will visit the Omaha
branch.

GLOBE DRAWS BIG BUSINESS WITH
"MADAME BEHAVE," P. D. C.

Although it rained all day, the Globe
Theatre, first run in Kansas City for P.
D. C, played to capacity houses all day
on the premiere of "Madame Behave,"
the Christie special comedy starring Ann
Pennington and Julian Eltinge.

The picture was played in conjunction
with a double bill, the other feature be-
ing a stock presentation of "Aunt Amy
Arrives," featuring Loie Bridge.

"Madam Behave" has played to good
business at the Garden Theatre, Garden
City, Kas., and the Fotosho Theatre, Neo-
sho, Mo., according to reports reaching
C. A. Schultz, Kansas City manager for
P. D. C.

driemUvTland

Page Eight

THE REEL JOURNAL

M-G-M Will Release

Four Films in February

Metro-Goldwyn-Mayer has announced
an imposing group of releases for the
month of February. The four pictures,
scheduled for early release in the next
month are, "The Auction Block," "The
Devilkin," "Money Talks" and "Ibanez
Torrent."

The releases during January of "Soul
Mates," an Elinor Glyn story, directed
by Jack Conway, and featuring Aileen
Pringle, and Edmund Lowe of "Dance
Madness," a story by S. Jay Kaufman,
directed by Robert Z. Leonard, featur-
ing Conrad Nagel and Claire Windsor,
and of Lon Chaney's "The Blackbird," a
thrilling story of the London underworld
written and directed by Tod Browning,
as well as the following February re-
leases, are an auspicious beginning for
the new year, according to C. E. Greg-
ory, local manager.

"The Auction Block" has been adapted
from the famous Rex Beach novel of
the same name. Charles Ray and Elea-
nor Boardman have the leading roles.

Another widely read, American author,
Rupert Hughes, has contributed "Money
Talks."

The lovely Norma Shearer is the star
in the "Devilkin."

Blasco Ibanez's famous novel, "The
Torrent," has been made by Monta Bell
into an exceptionally fine screen drama,
entitled "Ibanez Torrent." Greta Garbo
and Ricardo Cortez have the leads.

METRO-GOLDWYN SIGNS CHANEY
ON LONG TERM CONTRACT.

Last week Louis B. Mayer, vice-presi-
dent in charge of production for Metro-
Goldwyn-Mayer, announced his organi-
zation had exercised the option which
extends Lon Chaney's contract and that
the popular star would be with the com-
pany for some long time to come.

Mr. Mayer likewise announced that
plans were now being perfected whereby
Chaney would appear in a series of not-
able productions which will afford him
even greater opportunities than he had
in such pictures as "The Unholy Three,"
"The Tower of Lies" and his latest, "The
Black Bird," released January 11.

toon
'tor

jrwfdy Jmd

:CHANGE

EXCH

C>iovinbAlon0
Movie Row*

fr -i-»^^-«-.'.:^-«

Does an exhibitor know anything
about the cabbage industry? Adolph
Eisner, former president of the M. P. T.
0. Kansas City, and manager of the Cir-
cle Theatre, believes not, but he couldn't
convince a circuit court judge of that
fact this week. Mr. Eisner was sum-
moned for jury service. The case in-
volved a delayed carlot shipment of cab-
bage. A dozen or more farmers were
discharged from jury service, but they
kept Adolph. And Claudia, the good
wife, worked harder than ever as first

assistant manager.

* * *

An arrangement is nearing completion
whereby C. E. Cook, business manager
of the M. P. T. 0. Kansas-Missouri, will
enter into contract with one of the larg-
est retail stores in Kansas City for the
showing of slides. The move is an ef-
fort on the part of the exhibitors to cre-
ate a reserve fund in the treasury.

* * *

Conrad Gabriel, of the Garden City
Amusement Company, Garden City,
Kas., was a Movie Row visitor this week.
» * *

Edward Wagoner, home office repre-
sentative for Producers Distributing
Corporation, held a sales meeting at the

local branch this week.

* * *

The C. H. Stebbins Picture Supply
Company reported this week the sale of
Motiograph projectors with Motiograph
reflector arc equipment to the following
theatres: Two Motiographs to the Ash-
land Theatre, Kansas City; two to the
Westport Theatre, Kansas City, and two
to the Parsons, Kas., school board, which
were installed in the new auditorium of

the $500,000 high school.

* * *

C. F. Senning, Educational manager
here, reported this week the sale of all
Kinogram's product for 1926 and all
Educational product to the Consolidated
Amusement Company of Wichita, com-
prising the Miller, Palace, Orpheum and
Wichita Theatres. The deal was ju.st re-
cently closed.

* * *

Police officials are working on a clew
this week that recent robberies in the
film district have been executed with the
help of a group acquainted with the dis-
trict. Saturday night, thieves broke into
the Film Inn and got $35 from the safe.
Recently, A. H. Chaffee, First National
cashier, was held up and robbed of the
week's payroll, and later the safe of
the local Educational office was entered
and $30 stolen. Film men believe, too,
that the source of the crimes is not far

from the Movie Row district.

* » *

Harvey Day, general manager of Kin-
ograms, visited his old friend, Stanley
Chambers at Wichita last week while on
a trip in this territory. It was the first
time the two had seen each other in 20

E. C. Rhoden, Midwest Film Distribu-
tor's head, was also a territory visitor.

Lloyd Willis, special representative
for Warner Bros., was here this week
helping Joe Levy, new manager, get
lined up on sales prospects in this ter-
ritory.

* * *

Among the visiting showmen in this

week were: Ensley Barbour, Joplin; J.

H. Bunch, Strand, Osage City; Ben Jevy,

Joplin; C. L. McVey, Herington, Kas.;

and Harry McClure, Strand, Emporia,

Kas.

» * *

C. F. Senning, Educational manager,

packed his grip and left on a territory

tour this week.

» » »

Mr. Koeppler, a salesman for United
Artists, has announced that he has taken
over the Beyers Theatre at Excelsior
Springs and will reopen the house on

March 1.

* * *

D. J. McGowan, special representative
for First National, held a sales meet-
ing with the Kansas City boys this week.
First National Month, which closes next
week, represents the best representation
the company has ever had here in a
sales drive, according to W. E. Callaway,

district manager.

» * *

C. W. Rodebaugh has returned to the
film business after several years with
the United States Chamber of Com-
merce. "Rody," as he is popularly
known, will be a salesman for the In-
dependent Film Corporation.

Universal Revives

"Outside the Law"

"Outside the Law," starring Lon Cha-
ney and Priscilla Dean, is to be revived,
according to Harry Taylor, local branch
manager for Universal. Mr. Taylor
states in this connection that this pro-
duction was recently given a test run
at the Cameo Theatre, Pittsburgh, Pa.,
where it played to a large gross busi-
ness exceeded only by "The Phantom of
the Opera."

New prints and new advertising ac-
cessories will be available on "Outside
the Law."

CHADWICK WILL SOON START BIG
HORSE RACE PHOTODRAMA.

I. E. Chadwick, president of Chadwick
Pictures Corporation, is making prepa-
ration to start production on "Winning
the Futurity," a melodramatic horse race
story, which will be released immediately
on completion. It is expected that twelve
weeks will be required to finish the pro-
duction, according to E. C. Rhoden, Kan-
sas City distributor.

Cullen Landis, a popular, young star,
will play the leading role.

January 23, 1926

fiage" f.in*

Producer-Theatres Are

Admitted Into M. P. T.O.

Local

Organization VViil Discontinue
Service to Non-Members.

The doors of the M. P. T. O. Kansas-
Missouri are to be thrown open to man-
agers of producer-owned theatres.

Exhibitors who are non-members of
the M. P. T. O. K-M. in the future will
leceive no representation, or even inter-
est, of exhibitors who are members of
the Kansas City Joint Board of Arbi-
tration.

Those two questions, and others, were
settled at a meeting- of the board of di-
rectors of the Kansas-Missouri body in
Kansas City Tuesday. The date of the
next convention, which probably will be
in Topeka, Kas., or Wichita, Kas., in
.4pril, was left to a committee composed
ot A. F. Baker, Electric Theatre, Kan-
sas City, Kas.; Jay Means, Murray and
Prospect Theatres, Kansas City Mo.; R.
11. Biechlle, Osage Theatre, Kansas City,
Kas., and C. E. Cook, business manager
of the exhibitoi organization.

While the resolution adopted, favoring
the admittance into the organization of
managers of producer-owned theati'es,
does not become effective until the by-
laws are changed at the next conven-
tion, the work remaining to be none is
little more than routine. As to voting
power, producer-managers will be on the
-same basis as all memoers, virtually the
only exception being that no producer-
owned manager will be eligible to hold
office.

The arbitration board stand is the out-
growth of long agitation. John Corcor-
an, Midway Theatre, Kansas City, Kas.;
Frank Amos, Westport Theatre, Kan.sas
City, Mo., and L. J. Lenhart, Roanoke
rheatre, Kansas City, Mo., exhibitor
members of the arbitration board, will
continue to sit on the board in hearing-
cases of non-members, but that is all.

It also was decided at the meeting
that the association will obtain an attor-
ney, who will act as counselor and rep-
resent the M. P. T. 0. K-M. in all legal
matters, to be retained on an annual re-
tainer fee basis. R. R. Biechele, presi-
dent, and A. F. Baker, member of the
board of directors, were appointed to se-
lect the attorney.

Approval in no uncertain tone was
voiced at the meeting of the tie-up with
P. D. C. last month, known locally as
"Exhibitors' Month," in which the M. P.
T. 0. K-M. received a percentage of all
P. D. C. product sold during the month,
the exhibitors aiding in obtaining book-
ings.

WALLACE BEERY HERE.

"This is home," said Wallace Beery,
screen star, as he arrived in Kansas City
Monday.

And his biography promptly was re-
viewed by daily newspapers. He was
on his way to Algiers, Africa, where the
scene of his next picture, "Beau Geste,"
will be laid.

Construction Work on Loew's Midland Theatre, Called
Kansas City's Finest, to Start in April.

Actual construction work on the new
Midland Theatre will start in April as
soon as building on tlie north side of
Thirteenth .street between Main and Bal-
timore can be cleared away, it has been
announced by the Midland Theatre and
Realty Co., who with Loew's, Inc., will
build the big house.

The theatre entrance will be on Main
.street, and this side of the building will
be five stories high, and four stories on
Baltimore avenue, due to a difference in
grade. High class shops will flank the
building on the three .street sides with
offices above.

Preliminary plans of the mammoth

LARRY SEMON IN FEATURED ROLE
IN "SPUDS," FOR PATHE.

Larry Semon's second starring vehicle
under the Pathe banner will be an adap-
tation of "Spuds," a hilarious comedy
written by John A. Moroso for Every-
body's Magazine, according to a Pathe
announcement this week.

As Semon has cast aside exaggerated
make-up and clowning and is playing his
roles straight, the title role in "Spuds"
affords him an ideal vehicle. He played
his part in "Stop, Look and Listen"
straight, and the Pathe officials were
very much pleased with his characteriza-
tion.

theatre indicate that it will be one of
the finest in point of construction and
architectural beauty in the country. The
total co.st of ground and building will be
in the neighborhood of $4,000,000. The
theatre will seat 4,000, entrance to be
through a magnificent lobby three and
one-half stories high. The orchestra pit
will be prbvided with a lift, that will
bring a 50-piece orchestra into view of
the audience while playing. Another
convenience will be elevators from lobby
to mezzanine and balcony levels. The
total street frontage of the building on
Main, Thirteenth and Baltimore will be
553 feet.

"Stop, Look and Listen," Semon's first
Pathe picture, will be released on Jan-
uary 31.

NEWMAN TO CHANGE POLICY.

The Newman Theatre, Kansas City
Paramount house, will start a change of
policy, beginning January 30. Instead
of showing a new picture on Sunday,
the change will be on Saturday. The
change is to be made largely to accom-
modate John Murray Anderson Revues,
musical and dance acts, produced in New
York and first featured at the Rivoli
Theatre there before being sent west-
ward.

A fantasy in colors — of exquisite beauty - that

I}! where

•S^-^iyOt^JAu.M.^.e-^^A

Presents

"MARIONETTES"

wiiAi Hope Hampton

DIRECTED BY HENRI DIAMANT BERGER
COLOR PHOTOGRAPHY BY TECHNICOLOR PROCESS

"Marionettes" is a Short Feature that will be the
true feature of most programs on which it appears.
It is a novel and beautiful picture that will pay you
handsome Added Profit if you advertise it.

Independent Film Corp., K. C Mo.
Distributed by

KANSAS CITY

C. F. Sennlng. Resident Mgr.
180 W. 8th St.

ST.

LOUIS

S. J. Hankin, lUsidont Mgr.

.1334 Olive St.

Pag* Ten

Pathe and Sennett Sign

New Releasing Contract

New Deal Involves Millions and Covers
Term of Years.

A memorable step in the production
and distribution of short-feature come-
dies" was taken this week in the clos-
ing of an important contract between
Pathe Exchange, Inc., and the Mack Sen-
nett Studios.

The contract just consummated pro-
vides for the production and release of
52 two-reel comedies per year over a
period of several years. This schedule
calls for substantial increases in produc-
tion costs to assure the highest calibre
talent and material available in the way
of stories, direction, cast and production
effects.

In his statement announcing the new
contract, Elmer R. Pearson, vice-presi-
dent and general manager of Pathe Ex-
change, Inc., strikes the keynote of
Pathe's campaign to establish its short-
comedy output on a plane of quality
with the finest feature productions on
the screen, as instanced by its recent
contract with Hal Roach and the deal
just closed with Mack Sennett.

"The production cost under the new
contract is increased by from 25 per
cent to 50 per cent over our previous
arrangement," states Mr. Pearson in
commenting on the new Mack Sennett
contract. "The entire transaction in-
volves several hundred productions and
several millions of dollars."

The return of Ben Turpin in a series
of two-reelers is a high-light of the an-
nouncement just released, as is also the
inauguration of a series of domestic com-
edies depicting the diverting mishaps of
the "Smith Family," with Raymond Mc-
Kee and Ruth Hiatt as Mr. and Mrs.
Smith. Another important point is the
li.sting of several Harry Langdon com-
edy snecials which promise to be box-
office attractions of the highest type.

Five series of two-reel comedies as
well as the Harry Langdon specials are
listed. The Alice Day and Ralph Graves
starring series as well as the Mack Sen-
nett brand of two-reelers will be con-
tinued.

SELECT CHARLES EMMETT MACK
FOR "THE UNKNOWN SOLDIER"

Charles Emmett Mack, according to
announcement by Renaud Hoffman, has
been chosen for the title and stellar role
in "The Unknown Soldier," to be released
by Producers Distributing Corporation.

"The Unknown Soldier" is the pet
brainchild of Renaud Hoffman, creator
of "Not One to Spare," "Off the High-
way" and other noteworthy subjects. For
two years Hoffman has been developing
"The Unknown Soldier," a story of in-
ternational interest, and it is predicted
that the picture will exert a powerful
appeal as a poignant post-war document.
Production has been started.

%mm}l(M

WARNER THEATRE, N. Y., ABAN-
DONS CONTINUOUS PRESEN-
TATION.

With the opening of the world pre-
miere run of John Barrymore in "The
Sea Beast," January 15th, Warner Bros,
put into operation new policies affecting
almost the entire conduct of Warners'
Theatre, New York.

For one thing, Warners will cease to
be a continuous performance house.

A revised schedule of admission prices
calls for an evening top price of $2 and
an afternoon top of $1.00. Evening
prices for all picture will be $1, $1.50
and $2, and matinee prices fifty cents
and a dollar.

F. N. TO MAKE PUPPETS.

A. L. Rockett, who was recently ele-
vated to the rank of a production man-
ager by First National, has selected
"Puppets," a stage play by Frances
Lightner, as his first picture to be made
under the First National banner.

Milton Sills will be cast in the star-
ring role and production will not be
started until the completion of "Men of
Steel," a First National "special" in
which Sills is being starred. George
Archibald will direct.

434 PATHE EMPLOYES HAVE BEEN
WITH FIRM 5 YEARS OR MORE.

Twenty-seven per cent, or 434, of ap-
proximately 1,600 employes have been
with the house of Pathe for five years
or more; while 353 Patheites have from
five to nine years of service to their
credit; 64 have from ten to fourteen
years' record, and 17 have fifteen years
or more of continuous service with
Pathe. Edwin Stahl, St. Louis, was the
only recipient of the ten-year award in
this section.

ANOTHER K. C. GIRL IN MOVIES.

Billy Cassin, a former Kansas City
girl, appears in the Metro-Goldwyn pic-
ture, "Sally, Irene and Mary," at the
Newman Theatre this week. The man-
agement lost no time in getting a good
plant in the Star on Miss Cassin's debut
in picture. Her stage name is Joan
Crawford, and she was recently selected
as one of the Wampas stars.

THE REEL JOURNAL

F. B. 0. Announces Sales

Campaign During March

Colvin W. Brown, vice-president of F.
B. C, in charge of distribution, an-
nounces that March will be known as F.
B. O. Month. A concerted drive will
be launched by the thirty-four exchanges
of the company to bring the F. B. 0.
product to the attention of exhibitors
and the public, with special stress laid
on the four feature releases and six
short subjects listed for distribution dur-
ing the month.

This will be F. B. O.'s biggest sales
drive.

The productions listed for distribution
during March on which special emphasis
will be laid are:

A Tom Tyler production, as yet un-
titled, scheduled for release on March 7.
A romantic drama starring Evelyn Brent
on March 8th, with "The Night Patrol,"
starring Richard Talmadge, on March
14th. "The Non-Stop Flight," a drama-
tization by Emory Johnson of the navy's
recent historic hop to Hawaii, listed as
an F. B. 0. Gold Bond, will be distrib-
uted on March 28th.

The short subjects will include "The
Go-Get-Her," and "And How!" episodes
four and five of "Fighting Hearts," P.
B. O.'s new series based on stories by
Sam Hellman, in which Alberta Vaughn
is starred. Two Bray cartoons will be
released during March as well as "A
Beauty Parlor," a Standard Fat Men
comedy and "A Fraternity Mix-Up," a
Blue Ribbon comedy starring Alice Ar-
dell, both from the Joe Rock Studios.

U. S. History Exploited As

Theme of '26 Pictures

History has the call for 1926 films,
and the libraries are being scoured for
subjects of epic sweep.

The tremendous success of "The Cov-
ered Wagon," "Abraham Lincoln" and
"The Big Parade" has turned the pro-
ducer's eye in a new direction.

"The Star-Spangled Banner" is now
announced by Universal as on its sched-
ule for big pictures of the year.

Its substance will be composed of
events leading up to the writing of the
national anthem by Francis Scott Key.

The same company has just com-
pleted "The Flaming Frontier," a su-
per-special dealing with frontier events
of the pony express days.

William Fox has in "Three Bad Men"
a similar history epic and is preparing
to picturize "What Price Glory," the
World War play.

Paramount's "Old Ironsides" and "The
Rough Riders" will reveal history and
the militant life of Roosevelt.

Warner lists a historical spectacle
which Lubitsch will direct and the Civil
War play, "Shenandoah."

Metro-Goldwyn's "The Scarlet Letter,"
with Lillian Gish, will deal sweepingly
with Puritan history.

TRAILERS SFII gPATS

YOUR MOST eMIVL SALbSM

January 23, 1926

^«f« Elmo^n

First Nat'I Outlines

Big Production Schedule

Several changes are announced in
First National's Winner Group of pic-
tures, owing to a ilevelopment in the
protluction plans of that company that
make additional pictures of a special
feature calibre available during the com-
ing months. Robert T. Kane's initial
contributions to the First National pro-
gram, "The New Commandment, "Blue-
beard's Seven Wives," and "The Reck-
less Lady," have proven such outstand-
ing successes that he has been assigned
to make five instead of four productions
for the coming season. The fifth pic-
ture is as yet untitled and will be re-
leased June 27th.

There will be three Milton Sills pic-
tures in the Winner Group, including
"The Unguarded Hour," "His Partner's
Wife" and "Puppets." One of the dates
originally reserved for this star will be
taken by "The Desert Healer," now be-
ing produced on the Coast by Marion
Fairfax and Sam Rork. The Drury Lane
melodrama, "Good Luck," will be pro-
duced by E. M. Asher for release in the
Winner Group in place of "The Rose of
Monterey," which will not be made.

Leon Erroll will make "The Lunatic
at Large," scheduled for release July 25.

Selling plans are not yet definitely de-
cided upon for Harry Langdon's first fea-
ture comedy "Tramp, Tramp, Tramp."

A. E. ISSUE 88-PAGE PRESS BOOK
ON "SKY ROCKET."

Eighty pages of real exploitation and
publicity on Associated Exhibitor's spe-
cial, "The Sky Rocket," have been placed
in a beautiful Tiffany cover press book,
printed in gold, and the contents bound
together with gold cord. A novel segre-
gation of the contents has been employed
which makes simple the task of locat-
ing instantly the particular information
desired by the exhibitor. It is really
ten ordinary press books in one.

The campaign book is printed in five
"sky-rocketty" colors, and is a thing of
genuine beauty in addition to the ex-
treme utility that is its chief character-
istic. After the introduction, synopsis,
cost and an outline of its extraordinary
box-office angles, there is a page of
beauty articles in which Peggy Hopkins
Joyce reveals the secrets of her loveli-
ness.

There follows a page of fashion arti-
cles by the ultra-stylish Peggy Hopkins
Joyce. These will prove of paramount
interest to every woman and are illus-
trated with photographs of Miss Joyce
wearing the beautiful gowns that en-
hance her incomparable figure in "The
Sky Rocket." These special pages are
followed with a dozen pagKs of the usual
publicity material, such as current and
advance stories on the production, re-
views, shorts, catch lines, etc.

Unusual care has been lavished on
"The Sky Rocket" advertising material.
There are five pages of display and copy
in all sizes from a one-column cut to
a half-page layout, and all have been
designed and arranged so that they are
interchangeable. "The campaign book
closes with eight pages of the pictorial
accessories reproduced in their original
colors. There are two 24-sheets, two 3-
sheets, two 1-sheets and a 6-sheet, in
addition to two styles of heralds and sev-
eral groups of lobby cards, window cards,
etc.

"Gerry" Akers Joins

Independent Ranks

Buys Interest in Standard Film Ex-
change; Will Handle Sales.

G. E. Akers, well known in this ter-
ritory, through his former connection in
an executive capacity with Paramount
and Universal, has re-entered the film
business. Mr. Akers, or "Gerry," as he
is popularly known, has bought an in-
terest in the Standard Film Exchange,
according to an announcement made
Monday by Frank J. Warren. Akers
will handle the sales of the Standard
product.

G. E. AKERS

Gerry, who needs no introduction to
exhibitors in this territory, has been in
the film business for fifteen years and
knows it from the ground up. He has
served in every capacity in an exchange,
starting as a shipping clerk, and he
claims that he did not miss a depart-
ment on the way.

Through his connections and experi-
ence in the past, both in operating ex-
changes and handling theatres, he is
well qualified to know what exhibitors
need. "Further," states Gerry, "I know
where and how to buy it. And my ex-
perience together with Mr. Warren's
should enable Standard to furnish the
exhibitor product at a price that wiU
enable him to make a profit."

Mr. Akers further stated that Stand-
ard would continue to make a sincere ef-
fort to secure only the best pictures in
the outdoor market, as well as comedies
and serials. Mr. Akers promises an an-
nouncement within the next two weeks
that will be of interest to every exhibi-
tor in this territory.

Jack Langan retains his interests and
position with Standard, but, because of
his other interests with Mr. Warren,
could not devote his full time to Stand-
ard. Langan says he will be ready to
sell 'em anything from the Standard
shelves.

Bandits Get $900 From

Midland Co., Hutchinson

Force H. E. Ulrich to Open Safe on
Threat of Life.

Hijackers entered the main offices of
the Midland Theatre and Realty Com-
pany at Hutchinson, Kas., last week, and
after forcing Mr. and Mrs. H. E. Ulrich
to accompany them on a wild ride in a
motor car, persuaded them to return and
open the safe on threat of their lives.
The thieves scooped up about $900 and
made their escape.

According to Ulrich, the bandits
threatened to kill him unless he gave
them the combination of the safe. Ul-
rich is general manager of the Midland
Company.

This is the second large robbery in
the Kansas City territory in the past few
weeks. The Linwood Theatre here was
held up two weeks ago and suffered a
loss of $900 of the week-end receipts.

Shire and Harding Plan

St. Joseph, Mo., House

Eli Shire, who is interested with Fa-
mous Players in the Lincoln Theatre,
Lincoln, Nebr., is reported to be conclud-
ing arrangements for the construction of
a theatre at St. Joseph, Mo. Sam Hard-
ing, president of Capitol Enterprises of
Kansas City, is associated in the pro-
ject. In verifying this report, Mr. Hard-
ing stated that although no definite plans
could be disclosed at this time the re-
port was true.

TOM BYERLE IMPROVING.

Tom Byerle, First National manager
here, was reported to be slightly im-
proved this week by physicians at Re-
search hospital. He has been critically
ill with typhoid fever. Althoug:h he is
still regarded to be in danger, his many
friends are more hopeful that he will
pull through.

esc

Distributed by
Independent Film Corp., K. C, Mo.

Miss Lake of the Kansas City P. D.
C. Exchange office staff, was back at
her desk this week following a recent
illness.

^mmhnd\

Page Twelvt

THE REEL JOURNAL

= " ■ " i r==i i =1 1=

about

=1 1 I I ir = ii i T=M

A tense moment is this scene from "The Cohens and the Kellys," a
Universal-Jewel production. On the sofa is George Sidney, who plays
Cohen. On the right is Bobby Gorden, and next to him is Nat Carr,
brother of Alexander Carr. Third from the left is Blanche Fisher, the
Omaha S. A. F. Beauty Winner.

Frank Butler, Lincoln Stedman and Nealy Ed-
wards in "Made for Love," a Paul Sloane Produc-
tion presented by Cecil B. De Mille, starring Leat-
rice Joy for Producers Dist. Corp. release.

Zazu Pitts, featured player in Metro-
Goldwyn-Mayer productions.

Sergt. Boes, U. S. Army, allowing him-
self to drop 1500 feet from an aeroplane
before opening his parachute. Prom an In-
ternational Newsreel issue released by Uni-
versal.

January 23, 1926

Pagm Thirtatn

New 3,000-Seat Theatre May Solve Independent Outlet Situa-
tion in St. Louis Circuit Jam

Grand and Delmar Boulevards the Site
For Proposed House.

Grand Boulevard in St. Louis is to have
a 3,000-seat independently operated first-
run picture palace. Confirmation of ru-
mors to this effect has been obtained,
but for the present the identity of the
operating company is being wihheld.

The new theatre will be a part of a
large office building, to be erected at
the northwe.st corner of Grand Boule-
vard and Delmar Boulevard, by the
Knights of Pythias. The plans have
been prepared by a prominent downtown
architect.

A complete agreement as to the de-
tails of the proposed theatre has been
reached, including the expe~diture and
seating capacity, etc., but all of the pa-
pers have not yet bsen signed.

The new theatre is expected to have
far reaching effect, and should solve the
first-run problems of many prominent
producers and distributing corporations

who have not now an adequate and sat-
isfactory first-run outlet for their prod-
uct in St. Louis.

It may also have some bearing on the
future policy of William Fox in St.
Louis, as well as that of Universal Pic-
tures.

Fox is scheduled to visit St. Louis
within the next few days to discuss the
local first-run situation with Joseph
Mogler, president of the St. Louis Mo-
tion Picture E.xhibitors League, and
other members of that body who have
sought to discourage Fox from going
through with his contemplated 4,000-
.seat theatre at Grand and Washington
boulevards.

Universal is also said to be dickering
for a first-run theatre in St. Louis and
several months ago had on a deal for
the Grand Central, owned by Skouras
Brothers Enterprises.

Balaban and Katz Buy Grand Theatre, Duquoin,

Big Quincy Theatre Total Loss By Fire

St. Louis film circles have been in-
formed that Balaban & Katz have taken
over the Washington Stjuare Theatre in
Quincy, 111. The price paid has not been
revealed, but it is said to have run well
into six figures.

The Washington Square is the newest
<;f Quincy's theatres and ranks with the
finest in that section of the Middle We.st.
It has shown feature pictures in con-
junction with vaudeville.

It is anticipated that Joseph Desber-
gcr will cor.tinue as manager of the the-
atre.

GEM THEATRE, MARIS.SA, ILL., HAS
NOT CHANGED .MANAGEMENT.

Someone, either carelessly or mali-
ciously, gave to the St. Louis correspond-
ent of THE REEL JOURNAL the news
item which appeared in the January 16
issue that Noah Bloomer of Belleville,
111., had taken over the Gem Theatre at
Marissa, 111. The facts, as a letter from
Frank A. Finger of Marissa informs us,
"there has been no change in the man-
ivgsment of our theatre and we do not
figure in making one."

Mr. Finger is of the belief that some
one intentionally gave out the wrong in-
formation for "personal" reasons. If
.such is the case it is a practice that
should be stopped.

The Grand Theatre, Duquoin, 111., was
destroyed by fire on January 14. An
overheated furnace is believed to have
b3en the cau.se. The fire started about
5:1.5 p. m., an hour before the usual
opening for the evening show.

The theatre was the property of the
Redd-Yemm-Hayes Circuit and seated ap-
nroximately 1,200 persons on two floors.
It was erected but a few years ago at
an estimated cost of $150,000.

FLOYD LEWIS. NEW DISTRICT

CHIEF FOR ARROW PICTURES

Floyd Lewis, formerly district man-
ager for Associated Exhibitors in this
section has been appointed district man-
ager for Arrow Pictures and will make
h's headquarters in St. Louis.

Lewis is one of the veterans of the
local film colony and knows this terri-
tory very well. He is regarded very
highly by the exhibitors.

Roy Dickson, who has been manager
for Associated Exhibitors here for the
past twenty months, re.signed January
16, to take charge of the local Arrow
office.

j — I I— ir=ir=ii— I I — 11=1 1=1 r=i i=it=ir=it^ji--|j

H BRIGHT BITS «»«' a
I NEWSY NOTES B

[^ [=][=][=][=][=][=] 1=1 f=r|[=ir=i [=11=1 bJ

The equipment of Knapp & Crank's
Morris Opera House, Elsberry, Mo., has
been taken over by T. C. Knapp.

Mr. and Mrs. Spyros Skouras are ex-
hibiting a new feature in their home.
They say that this latest attraction is
a "howling success." It is entitled "Our
Little Girl." Release date January 7,
1925.

Hou.ses in this territory that have
closed recently include: Liberty, Frank-
ford, Mo.; Baker's Theatre, Sigel, 111.;
Tower Hill, 111.; Advance Thoatre, Ad-
vance, Mo.; Home Theatre, Bluffs, 111.;
Opal Theatre, Dale, Mo.; Palace Theatre,
Macon, 111.; a:.d Palmer Theatre, Palmer,
111.

Out of town exhibitors seen along Pic-
ture Row during the week were: S. Ro-
man, Bould, 111.; Oscar Weslev, Gilles-
pie, 111.; C. W. McCutcheon, Sikeston
and Charleston, Mo.; Mr. and Mrs. I. W.
Rodgers, Cairo, 111., and Poplar Bluff,
Mo.; Harry Evans, Glen Carbon, 111.; T.
M. Francis, Charleston, 111.; G. Schmidt,
Pocahontas, 111.; S. E. Pertle, Jersey ville,
111., and Sam Hallowell, Assumption, 111.

S. W. Brown has sold this theatre in
Cabool, Mo., to C. E. Brawner.

A film truck delivery .service from St.
Louis to points in Southeast Missouri
along State Highway No. 9, was started
during the past week. Towns served in-
clude Flat River, Festus, Herculaneum,
Cry.stal City and Farmington. Practi-
cally all of the theatres in that section
have arranged for the new company to
handle their films. It gives them quicker
and surer service on pictures.

Mrs. I. W. Rodgers of Cairo, 111., has
inherited ten acres of lard in Florida,
and plans to make a trip to the Sunny
South to inspect her new holdings.

George Linn, who claims to have op-
erated the first permanent motion pic-
ture theatre in St. Louis, Mo., plan.s to
shortly join the ranks of the Benedicts.
His bride to be is from Riverside, Cal.
The date for the nuptials lias not been
announced. Linn's theatre was the
Nightingale and was located on South
Broadway about the time of the World's
Fair in St. Louis. It occupied a con-
verted .store building and had a few hun-
dred seats.

Pagm Fourtmen

THE REEL JOURNAI

B0X*OFFICE

F. B. O.

Wild Bull's Lair, Fred Thomson.— Went

over with a bang. One of the best en-
tertaining pictures we have ever used.
Plenty of comedy action with Silver
King, the wonder horse. — J. P. Saunders,
Clieney, Cheney, Kas.

Silk Stocking Sal, EveljTi Brent. — An
exceptional heart interest action drama.
Miss Brent is a real star. — J. P. Saun-
ders, Cheney, Cheney, Kas.

Tearin' Through, Richard Talmadge.
Without a doubt one of the greatest ac-
tion stunt pictures ever released.— J. P.
Saundei's, Cheney, Cheney, Kas.

Girl of the Limberlost. — Broke the
house record for a year and certainly
pleased them all. — J. P. Saunders, Che-
i ey, Cheney, Kas.

The Air Hawk, Al Wilson. — A real
honest-to-goodness aeroplane thriller. —
J. P. Saunders, Cheney, Cheney, Kas.

The Bandit's Baby, Fred Thomson. —
Another hit from Fred Thomson and Sil-
ver King. Went over big. — J. P. Saun-
ders, Cheney, Cheney, Kas.

FIRST NATIONAL.

Classified, Corinne Griffith. — This one
fine. Boost it for it's a dandy. Will sat-
isfy any audience. — L. D. Metcalf, Grand,
Ash Grove, Mo.

Unguarded Hour, Milton Sills. — This
one good. A little spicy but some like
it that way.— L. D. Metcalf, Grand, A.sh
Grove, Mo.

When A Man's A Man, First class
Western. — Drew a big house. Print and
Adv. good.— Hanna & Marty, Communi-
ty Theatre, Courtland, Ks.

Sundown, Bessie Love. — Had quite a
number of favorable comments on this
one. Played again.st revival meeting to
fair sized crowds. Print good. Adver-
tising O. K.— E. O. Peeler, Pa.stime
Theatre, Protection, Ks.

Circus Days, Jackie Coogan. — The pic-

ture was fine and pleased well. Print
good. — J. H. Kelso, Baxter Theatre,
Novinger, Mo.

Why Men Leave Home, Lewis Stone. — ■
Attendance good. Picture fine. — Reel
Theatre, Oswego, Kas.

Halfway Girl, Doris Kenyon. One of
the most satisfactory pictures ever run.
Print good. — John Egli, Hickory Thea-
tre, St. Joseph, Mo.

If I Marry Again, Doris Kenyon. A
very good picture that pleased a fair
sized crowd. Print and accessories good.
— R. D. Strickler, Wickiser Theatre,
Craig, Mo.

Classmates, Richard Barthelmess. —
One of the best pictures we have played
in a long time. Print good. — Ray Bo-
vard, Olympic Theatre, Utica, Kansas.

Abraham Lincoln, — One of the best
shows we have had the pleasure of show-
ing. Print good. — W. H. Hardman,
Royal Theatre, Frankfort, Kansas.

New Toys, Richard Barthelmess.
Everyone seemed to enjoy it. Had a
good turn out for Tuesday show. Print
good. — C. H. Schupp, Princess Theatre,
Bunceton, Mo.

White Moth, Barbara LaMar. — Pleased
a large audience which came out to .see
it in .stonny weather. Print very good.
Accessories good. — H. M. Welk, Star
Theatre, Altoona, Kansas.

Making of O'Malley, Milton Sills.—
This is a very good picture. Seemed to
please 90% of people. Print good. Busi-
ness good. — C. E. Munn, Linwood Thea-
tre, Tarkio, Mo.

Manhandled, Gloria Swanson. — Very
good picture. Gloria draws good here.
Picture satisfied. — C. C. Golden, Missou-
ri, La Belle, Mo.

When a Man's a Man, John Bowers. —
This is a splendid picture. Pleased 100%.
Print extra good. — C. J. Thompson, Elec-
tric Theatre, Alexander, Bazine, Nekom
& Rush Center, Kansas.

TEAR OUT THIS BLANK AND
MAIL IN YOUR FILM REPORT TODAY FOR THE NEXT ISSUE

THE REEL JOURNAL,

512 Manufacturers' Exchange, Kansas City, Mo.

My opinion on pictures recently played here is as follows:

Title

Star

Remarks :

Produ

Title

Star

Remarks :

Produ

If Every Exhibitor Does His
Duty There Will Be No Mediocre
Pictures.

City

Theatre ..
Exhibitor

Desert Flower, Colleen Moore. — Prin
in fine condition. Picture pleased as d.
all First National attractions. — Ed Smitl
Cozy Theatre, Minneapolis, Kansas.

Woman On the Jury, Sylvia Breamei
— Good acting. Good plot. Good enter
tainment. Pleased 90%. Print and ad
vertising good. — Grubbs & Whitman, El
mer Theatre, Elmer, Mo.

Lost World. — A really wonderful pic
ture. Print good. Advertising excep
tional.— Grand Theatre, Oak Hill, Kan.

Love .Master, Strongheart. — An extr;
good show and pleased all. Print and ac
cessories good. — E. V. Wheeler, Cozi
Theatre, Burr Oak, Kansas.

INDEPENDENT
(In K. C. Territory)

Kenneth McDonald Pictures — Al

pretty good for me so far. They ar(
good action pictures, and if this typ(
goes over for you they will make money
—J. H. McGrath, Indiana, K. C, Mo.

Three Keys. — Extra good. One of th(
be.st crook comedy dramas I've ever run
—J. H. McGrath, Indiana, K. C, Mo.

White Man, Mae Busch and Kennetl
Harlan. — A good picture. Kenneth Har
Ian heads a good ca.st. — J. H. McGrath
Indiana, K. C., Mo.

P. D. C.

Charley's Aunt, Syd Chaplin — Just i
fair comedy picture. Those who saw i
liked it. Nothing to rave about, but wil
gat by if you keep your price down.—
J. I. Wright, Rex, Bevier, Mo.

Charley's Aunt, Syd Chaplin. — "Char
ley's Aunt" went over big. In fact, th(
be.st picture we have had yet. We wouli
like to arrange a return date on thi:
one. — Odd Fellow's Hall, Dresden, Kas.

P. D. C. GETS BIG NOVEL.

The acquisition of .story material ol
more than usual intere.st was recorder
this week in the purchase of George Ag-
new Chamberlain's new six part serial
"Man Alone," for production as a Met
ropolitan picture, to be released through
Producers Distributing Corporation.

The first of the six installments oi
"Man Alone" was published in la.st week',
issue of The Saturday Evening Post and
in March it will be published in bool
form by George Putnam.

'tor

^riendlyHand^

Two cents per word
pnyable In adTance.
N o ndvertliiements
accepted for leas
than 50c.

THE CLE ARING HOUSE ^

TTTTTTTI I M l 1 1 MM .1 .11 I I 11 I I ■ 1 H.I.I.M J.lll J.F JJ.LI.I.IXI J.I J.I.I.IJ.l.Mll.l.l.M lUH II

Buys

nij.i.'.i.'.ij.i.'.ixi.M

Sells

Second Hand Eqnipment, Seats, Projectors,

Screens, Pianos, Orgrans, Theatres and MU-

cellnneoas Articles.

Rates tor other spaces
furnished on reqnest.
Write for detailed re-
port of circulation
coveragre.

3 =

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Alsu used Fotoplayers and pipr
organs, most any make. The house of
Wurlilxer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.

WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

Gnaranteedi Vi HP., 110-volt, 60 cycle,
sinKle phase, used motors irlth pulley, at
$7.50 each. Also brand new V* HP., 110>
volt, Westing:house make at $13.75 each.
Brand new 1 KW Westinghonse, 32 volt,
1150 Mpeed, light and power grenerators
at $48.00 each. 26% cash, balance C. O.
D. AVe have special prices on 32 volt
motors. We repair and rewind electric
motors and seneratorn, etc.. Barfcains on
electric fans. General Distributing Co.,
Security Storage Bldg., Duluth, Minn.

Ctf-10-3

PICTUUE THEATRE FOR SALE— Seat-
liiir capacity 375; splendid opportunity for
some one; other business interferes. — Address
J. A. B., Keel Journal. P2T— 1-2S

USED THEATRE CHAIRS— At very low
prices. We replace broken backs and seats.
Wliy buy Junk?— C. G. Demel, 845 South
State, Chicago. P4T— 2-J

150 UPHOLSTERED CHAIRS— Brand new
seats, standards and arm rests. Only backs
sli!;htly used. An $8.00 value. Will sell very
cheap.— C. G. Demel, 845 South State, Chi-
casro. P4T— 2-7

AT LIBERTY

Operator; on account of theatre closing.
Old-timer in the business, thoroughly cap-
able In all lines, all-round man, willing
worker. Address, Operator. SI South Sophia
St., l-ond l)u l.as, Wisconsin. P2T — 1-30

WASTED — 150 Theatre Seats, second hand,
what have you! Write full descriptions. Box
T, care REEL JOUR?fAL. CIT

WE HAVE A LIMITED number of % HP,
110 Volt. DC, and 220 Volt. DC motors at
$5.50 each. 1/G HP, same as al)Ove at $6.00
each. First class condition and overhauled.
Cusli with order. Suitable for operating mov-
ing jpicture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bids., Duluth, Minn. C-tf

Send In

Your Box-OHice

Reports

Mailing Lists

Will help you increase sales

I Send for FREE catalog giving coiuita
and prices oti thousands of clasaified
names of your best prospective custom-
ers—National, State an dLocal-Individ-
uals. frofessioDS, Business Coacems.

Guaranteed C c^ ,
f refund oi J '^ each

^^^^^a^a^ia^^^ii^^^^aaaca^

isasCily
ij[9mni&

ColoiplateCo

S'^QiMt Walnut - Kansas Gtv

Msim4707

Halftones Color Hates
Zinc Etchings;

PLAIN & NOVELTY

ON ALL FEATURES

We Specialize in

Ru sh Or ders

All Heralds without
imprint shipped same
day. With imprint
shipped day after.
Samples' & Prices
/ on Request

■^^C :•'(! So. Wiibiis

e So. Wabash Ave., Chicago

JrifcGOlO KAi j',^utoma«c2Jckgt I^dister©)r-pora«ot» I .V\\%zr:.\

TltKtr«Etm»ts| CMEM.CAU BlDG. "^ST LOUIS. MO^|''"""""''^'°

teem
'tor

ROLLER BROTHERS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas Bldg.
Kansas City, Mo. Los Angales, Calif.

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

II14 McGee Victor M35

KANSAS CITY, MO.

«S«S$*»«««»*««*§«*»****«*«****^**^*****^************'***********************************S

The weather was bad

The thermometer was down

The Weather Report
Sunday, Jan. 17

for Kansas City and
vicinity :

Sunday —

Rain and Colder

Temperatures :

12 Noon 34

3 P. M 36

7 P. M 34

But Business Was Up !
and—

x»
x»
m

i»
us
m
m
«

H?
KJ'
KS
Hi
«

#
US
KS
•(»
>(»

"MADAM BEHAVE"

SMASHED THE RECORD !

AT THE GLOBE

How they Applauded as pretty ANN PENNINGTON went

Hi'
Hi
ti

4*1

through her best Charleston paces ! $,

Hi
Hi
Hi

How they yelled and laughed at the antics of the inimi- $.

table JULIAN ELTINGE! |

Hi
Hi

DAY! I

Its
Hi
Hi
Hi
Hi

Said the Post — |j|

— — — m NO MAYBE ABOUT IT (P " 'Madame Behave' ^.

S "This one is surelv ^ ^ runs 'Charley s Aunt a <-,

And they jammed the Globe, a 2000-seat house, ALL

Said the Star- ^ NO MAYBE ABOUT IT (t "'Madame Behave' hi

"This one is surely J| J| runs 'Charley s Aunt a

i funny"- *K —THIS ONE MEANS *K <=!<«« race for comical ^|

M
Ml
M

Producers Distributing Corp.

situations.' jjl

Hi
Hi
Hi
Hi
Hi
Hi
KS
Hi
Hi
Hi
Hi
Hi

Si KXSSXS CITY ST. LOUIS KS

»" C. A. Schnltz. MBr., Art LaPlante, Mgr., KS
111 W. IStll St. 3308 LIndell Blvd. K;

» li

» '• K*

I^SAS CITY

ST. LOUIS

Cme

Q'/ie ^ihn Cradle ^aper of the Soutlm^e^stj

HARRY
CAREY

DriFtinThru

IT ERE is the first
** one of the Big-
ger and Better —

Hard-riding — Fast-
shooting — Harry
Carey Productions!

DATES GOING

FAST

BETTER BOOK

NOW ...!

Pafep icture^

PAT HE

Exchange, Inc.

Kansas City— 111 ^\. ITth St.
J. A. Epperson, Jlsr.

St. Louis— 3316 Olive St.
James A. Harris, Mgr.

I Vol. XI
I No. 8

JANUARY 30, 1926.

Published Every Saturday oy
REEL JOUENAL PUB. CO.

$2.00 ,,
a Tear I

55q^m

TANDARD

TANDARDIZED

ERVICE

Not a

NEW IDEA

Just

Proven, Sound [Business Principles

APPLIED TO THE FILM INDUSTRY

□ □

We Sell You

BALANCED

Complete Programs

consisting of

ONE 5-REEL ACTION OUTDOOR OR WESTERN— ONE 2-REEL RIP-ROARING COM-
EDY AND ONE 2-REEL SERIAL

9 Reels to a^Shoi/v
■TV

and charge you
ACCORDING TO THE NUMBER OF PROGRAMS YOU BUY

You should not pay a bonus because you buy a company's entire output — you should not pay
the same price per program for 104 programs you would pay for 5, any more than a grocer
would pay the same rate on a carload or flour that he would pay for 100 pounds.

We will sell you 5-10-20-52 or 104 Complete Programs and put a Premium on Quan-
tity Buying

Clip and Marl Today

Our New Plan is just what we call it —

1 TANDARD
TANDARDIZED
' ERVICE

For the First Time in Film History
We are

Standardizing the Sale of Film
STANDARD FILM EXCHANGE

113 WEST 18TH ST. KANSAS CITY, MO.

I STANDARD FILM EXCHANGE,

■ Kansas City, Mo.

I Without obligation on my part, please

I quote me prices on
/-N TANDARD

I W TANDARDIZED

1 \J ERVICE

I can use programs at the

rate of per week on

and

if each week starting 1926.

NAME

THEATRE

■^OWN

January 30, 1926

Pagm Three

The Big P. D. C. Hits Come

One ASter tlte Other

"CHARLEY'S AUNT," "MADAME BEHAVE," "BRAVEHEART," "THE ROAD TO YESTER-
DAY" AND NOW THIS SMASHING PICTURE OF THE SPORT OF KINGS!

JOHN C. FLINN
pjuseivrs

jjiillm Dollar
Ofandicap'

A METROPOLITAN PRODUCTION
THE THUD OF HOOFS,

the wild shouts of
applauding crowds--

Amid thunderous
cheers she rides to
glorious victory —

The most splendid
story of the turf
ever seen on screen

Producers Distributing Corp.

KAiiSAS CITT

C. A. Schultz, Mer.,

Ill VV. 18tb St.

ST. LOUIS

Art LaPlante, Mgr.,

S30S Llndell Bird.

■*feXoV-^^v^^>v' - ^ ^ ^ "^"^ *^ ^^ ?:?^^?^^^^c>:;c:^£::s

mrmn

uuiiujr

DTMirm

BUCHOWETZKI

Laura LaPlanfe
Pat O'Malley

GEORGE SIECMAN
RAYMOND
KEANE

Page Six

THE REEL JOURNAL

;v^

ne,

BEN SHLYEN

Publisher and Editor

I C. C. Tncker. Aav. Msr.

Circulating In Missouri,
1 Kansas. No. Oklahoma.

No. Arkansas, West.

Kentucky, West. Ten-
J nessee, So. Illinois and
Is. W. Indiana.

Everr Sntnrdny by

Ire:e:i. journal

' I'UBMSHING CO. i ,

Sfannfactnrerx ExclinnKi j :'
Kannaa City, Xo.

Arbitration

The record attained by the Ar-
bitration Boards in this business,
that of settling 11,887 cases with
only 17 cases taken to the courts
after the Boards made their
awards, should remove all doubt
that this manner of settling dif-
ferences is successful.

Of course there are differences
of opinion; that's what makes law
cases in the first place; contracts
are not always what they should
be, and naturally, there is room
for argument, or should we say,
discussion? In the matter of con-
tractual relations someone is bound
to be displeased, someone of the
two parties does not live up to his
agreement, and arbitration follows.

Before the Arbitration Boards
were established a disagreement
usually meant litigation in the
courts, which not only meant vexa-
tious delays, but which also was
very costly to both parties in-
volved. Think of the thousands of
dollars _ saved through arbitration
in both' time and money!

Arbitration is not a new means
of settling business differences. It
has been successfully applied by
dozens of other industries before it
was adopted by the film industry.
Facts and figures prove arbitration
the most successful, satisfactory
and least costly way of settling
business differences for all parties
concerned.

During 1925 the cases that came
before the Arbitration Boards in-
volved $2,542,544. There were
5,450 awards made, which involved
$1,351,206. In addition to this, 99
per cent of the total cases have
been decided within 30 days after
filing. This is indeed a remarkable
record.

Missouri Showmen Plan

Big Fight on Tax Bill

Missouri motion picture exhibitors in-
tend to wage a vigorous campaign
against the proposal made by Governor
Samuel Baker that a 10 per cent tax be
levied on amusement admission.s for the
support of the public schools and higher
educational institutions of the state.

The amusement tax would be included
fn the constitutional amendment to be
submitted to the voters ofthe state at
the general elections to be held next No-
vember. The proposal already carries a
tax of 10 per cent on the sale price of
cigars, cigarets and other forms of ts-
bacco, and a recommendation that the
inheritance and foreign insurance taxes
be transferred from the general to the
school fund.

Governor Baker anticipates that his
amusement ta xwill drag from $3,000,-
000 to $4,000,000 into the school fund.

The proposed arrangement has been
taken up by the exhibitors' organizations
in St. Louis and Kansas City, and it is
certain that the two organizations have
jurisdiction over the eastern and western
sections of the state will also organize
to defeat this new effort to saddle a fur-
ther tax burden on the exhibitors of the
state.

F. B. 0. Sees Call For

Service to Small Houses

PHOTOPLAY THEATRE, ASHLAND,
KAN., SHOWS ALL-COMEDY BILL.

The presentation of all-comedy pro-
grams seems to be taking the Kansas
City territory by storm, since the first
exploitation of this novel feature some
months ago. The Photoplay Theatre,
Ashland, Kan., is one of the latest thea-
tres to report a gratifying business from
an all-comedy circus program.

Educational comedies and short fea-
tures were used as follows: "Hello Hol-
lywood," with Lige Conley; Larry Semon
in "Kid Speed;" Bobby Vernon in "Bright
Lights," and a Cameo comedy, "Hot
Feet." The theatre billed the town with
this line: "Here's a chance to overhaul
your giggle apparatus a whale of a .show
sprinting entertainment and laughs."

SIGNS EUGENIA GILBERT,

Eugenia Gilbert, who has recently
completed work in the leading part of
"The Transcontinental Limited," a spe-
cial Chadwick Pictures Corporation rail-
road melodrama, has been re-engaged by
the same company for the leading role
in support of George Walsh in "The Test
of Donald Norton." Production was
started last week.

COMEDY SURVIVES BONNER
SPRINGS FIRE— "LAPP MONTH"

An Alice comedy, tucked away in its
can, took the fire which de.stroyed
Charles German's Royal Theatre at
Bonner Springs recently, without a
particle of damage to the celluloid; al-
though the theatre was a total loss.
Which causes Les Durland, Independ-
ent Film Corp., booker, to suggest that
this one must have been feeling its
oats, since "January is Laugh Month."

German has announced that he will
conduct his show in a church until it
is possible to reconstruct his Royal
Theatre.

New York. — Lee Marcus, general sales
manager of F. B. 0., commented on new
phases of his company's plans before
leaving New York for a tour of the com-
pany's exchanges this week.

"■Today the attention of the entire in-
dustry is being focussed on big theatres,"
he said. "Trade journals and kindred
publications of the picture industry are
devoting their contents almost exclu-
sively to stories of big theatre amalga-
mations and combines. The general
press of the country is also carrying in
detail stories of big theatre operations.

"During this period of big theatre mer-
gers, national and international, the in-
dustry must not neglect the small town
exhibitor. There still are thousands of
theatres serving small rural communi-
ties, and surely these small theatres are
entitled to service. F. B. O. pledges it-
self to give the small theatre owner the
same excellent quality of service that
we always have offered. We will have
box-office attractions suitable for the
small theatre as well as the large. F.
B. O. realizes that the thousands of small
theatres scattered through the country,
in the early days formed the backbone
of what now is one of the greatest in-
dustries in the world, and we feel it our
duty to see that the little fellow is not
neglected," he declared.

WOODHULL MAKES LAUGH MONTH
TALK OVER RADIO, WJZ.

The furnishing of laughs through se-
lection of good comedies and proper bal-
ancing of his program, is one of the ex-
hibitor's biggest concerns today; and
comedy is fast coming to a position of
predominance on the screen — R. F. Wood-
hull, president of the Motion Picture
Theatre Owners of America, said in a
fifteen minute talk to a vast audience of
radio and picture fans listening in to the
program broadcast from the Radio Cor-
poration of America circuit of stations
Wednesday afternoon, January 6. "Pete"
talked from Station WJZ in New York.

"The Art of Making You Laugh" was
the subject of Mr. Woodhull's talk, in
which he told the fans a little of the se-
rious side of comedy-making and ex-
plained why he was so heartily in favor
of the celebration of "Laugh Month" in
January.

"U" SIGNS VAN LOAN TO WRITE
SEVEN ORIGINAL STORIES.

A contract has just been signed by H.
H. Van Loan, the noted screen author,
and the Universal Pictures Corporation,
under which Van Loan is to write orig-
inal stories for seven big Universal pic-
tures. Two of these will be for Regi-
nald Denny, Universal's meteoric com-
edy-drama star, and one each for Laura
La Plante, Mary Philbin, Norman Kerry,
Hoot Gibson and Jean Hersholt.

Under the agreement. Van Loan is
to start to work right away on a big
Denny special, to be called "So's Your
Old Man."

James H. Chrystal, fire prevention ex-
pert of the Hays Organization, was in
St. Louis for a few days giving the local
film exchanges the once over. He gave
the managers and help some sound ad-
vice OD how to prevent fires in film of-
fices.

January 30, 1926

In this week's mail—

Pag* Smvn

iMIKEj

I This picture will make history
I — and we mean it! i

L J

EACH Exhibitor

IN the

ST. LOUIS and

KANSAS CITY territories

HAS received or

WILL receive a

COPY of

"THE

GROWTH of a

GREAT

ORGANIZATION"

(If receipt of this pamphlet by you
has been delayed, drop a card to your
exchange)

The pertinent facts set forth in this highly interest-
ing pamphlet are worthy of your serious study —

because —

They deal with those elements that enter into the prob-
lems of successful showmanship, from your standpoint
as well as

The Talk of the Industry

W. A. SCULLY

Resident Manager
3332 Olive St.
St. Louis Mo.

J. E. FLYNN,
District Manager

C. E. GREGORY,

Resident Manager

1706 Wyandotte

Kansas City, Mo.

Page Eight

THE REEL JOURNAL

STANDARD ANNOUNCES "STANDARDIZED SERVICE"
PLAN— NEW POLICY OF FILM SELLING

Arbitration Settles

11,887 Cases in 1925

G. E. Akers, sales manager for Stand-
ard Film 'Exchange, announces this week
in a full page advertisement in this pub-
lication, Standard's new plan of distri-
bution, which they have termed "Stand-
ard Standardized Service." Mr. Akers
states that the film industry, from a
sales standpoint, should be no different
from any other merchandising plan.
Basically, the business is the same — ^the
producer is the manufacturer, the dis-
tributor is the wholesaler, the exhibitor
is the retailer, and the men, women and
children that pay their money at the
box-office, the ultimate consumers. And
the same selling methods should apply
to the film business that apply to the
grocery store, the shoe store, the dry
goods store, or any mercantile business.

Mr. Akers states that he can see no
more reason why an exhibitor should
pay the same price per picture for one
hundred and four pictures than he does
for one picture bought from a distribu-
tor, than a shoe man should pay the
same price per pair for shoes, where he
buys a gross of shoes that he does for
six pairs, or a grocer should pay the
same price per pound for a carload of
flour that he would pay for one hun-
dred pounds of flour.

"Standard's policy in the future will
be based on proven and successful mer-
cantile lines," says Mr. Akers. "If an
exhibitor buys one hundred and four
complete programs from us, to be used
at the rate of two programs each week,
he is entitled to a smaller price per pro-
gram than if he bought only one pro-
gram or fifty-two programs. In other
words, the quantity of programs bought
will govern the price per program."

The complete programs to be sold on
the "Standard Standardized Service"
plan will consist of one five-reel action
or outtloor western feature, one two-reel
comedy, and one two-reel serial.

W. D. Fite, who operates theatres in
Salina, Independence, Eldorado, and Kan-
sas City, Kas., when asked about this
new plan, stated he thought it had a lot
of merit. Mr. Fite agrees that an ex-
hibitor is entitled to plenty of consider-
ation in buying a lot of programs, and
should not be asked to pay a bonus for
the privilege of doing so.

R. G. Liggett, former president of the
Kansas exhibitors' association, who oper-
ates a theatre in Kansas City, Kas., said
that he believed this new plan hit the
bull's eye.

Skouras on Carpet Over

the First Run Situation?

Whether the Missouri theatre. Grand
boulevard at Lucaj avenue, St. Louis,
shall play Paramount pictures exclu-
sively or book other pictures is said to
have been the subject of an important
conference in New York City the past
week between Spyros Skouras, president
of Skouras Brothers Enterprises, and
high officials of the theatre department
of Famous Players Lasky Corporation.

This subject was also discussed at the
last meeting of the St. Louis Film Board
of Trade. At the latter meeting Her-
bert Krause, manager of the St. Louis
Paramount exchange, has been quoted
as saying that no outside pictures than
Paramounts would play at the Missouri,
which is under the management of
Skouras Brothers. The theatre is owned
by the Famous Players interests.

Krause's remarks were occasioned by
articles in trade publications that Skou-
ras Brothers had booked "Brave Heart"
from Producers Distributing Corporation,
for .showing at the Missouri.

Spyros Skouras is due back from New
York within this week and a definite
announcement is expected from him con-
cerning the future policy of the Missouri
theatre.

While East Mr. Skouras was also
scheduled to meet William Fox relative
to the St. Louis first-run situation.

It has been the policy of Skouras

Brothers to go into open market and
book the outstanding productions for
their first-run houses.

However, prior to the arrangement
whereby Skouras Brothers took over the
management of the Missouri theatre that
house did not confine itself strictly to
Paramount pictures, and several big out-
side pictures were shown on its screen.
This fact was an important part of the
defense testimony presented by Famous
Players in its defensive testimony pre-
sented in St. Louis before the Federal
Trade commission several months ago.

Independent to Distribute

"Screen Snapshots" Reel

Rube Jackter, special representative
for Columbia Pictures Corporation, who
has been sojourning in Kansas City the
past several weeks, announces that the
Independent Film Corporation of this
city has arranged to handle the distri-
bution in Kansas and Western Missouri
of "Screen Snapshots," a novelty reel
which is to be released every other week.

"Screen Snapshots" is in various parts
of the country being featured above the
feature production on many theatre pro-
grams. And it is being highly praised
in reviews by critics.

This subject is a screen record of the
home life, divertisements and intimate
glimpses of stars under all sorts of cir-
cumstances and conditions.

Annual Statement Shows Strength of
Film Boards of Trade.

New York, January 24th. — -How one of
America's greatest industries is keeping
its commercial disputes out of the courts
is shown in the second annual report of
the Boards of Arbitration of the Motion
Picture Industry, released today through
the Arbitration Society of America, 11.5
Broadway.

In 1925 these boards of arbitratio.i
decided 5,450 cases involving $1,351,-
202.72. Only seventeen of these cases
were taken to the courts after the arbi-
tration board had made its award.
Thirty-three arbitration boards in lead-
ing cities are operating.

A notable feature of motion picture
arbitration in 1925 was that 99 per cent
of the cases were decided within thirty
days after they were filed. Nearly all
the cases were decided by the unanimous
vote of the board. Only twenty-two
cases, totalling $12,341.41, required the
services of a seventh arbitrator.

The report was furnished the Arbi-
tration Society of America by Will H.
Hays, president of the Motion Picture
Producers and Distributors of America,
Inc.

In 1924, the first year of arbitration
in this industry, 4,875 awards, involv-
ing $1,077,968.99, were made by the ar-
bitration boards. Fifteen of these dis-
putes required a seventh arbitrator and
four were litigated after arbitration. In
1925, in addition to the 5,450 disputes
upon which actual awards were made by
boards of arbitration there were 4,269,
involving $802,747.69, settled by concil-
iation after having been filed but before
being determined by boards of arbitra-
tion. La.st year, therefore, a grand total
of 11,887 cases, involving $2,542,544.40,
were disposed of without recourse to the
courts.

Five hundred and fifty-four disputes,
involving $124,797.23, were withdrawn
by complainants; 292 cases, involving
$87,147.86, were dismissed by boards of
arbitration. On December 31, 1925, there
were pending in the various boards of
arbitration throughout the country 539
disputes, involving a total of $205,216.71.

Mr. Exhibitor: A>k at the Film Exchange*
for the

^^^^^^^^^^^^^^^^^mS^^^^^^^^^^

yAematic M usic|ii^^

tS^ Cue .SAee^l

1 '^

■HV — —

-.....^..-. 1

It's little to ask for, but it's the only

reliable aid you can give your musicia-xs

to help put the picture o,Mfr. ^

"Peter the Great" in

Coming Midwest Film

Midwest Film Distributors have an-
nounced that the dog star, "Peter the
Great," will be starred in "The Sign of
the Claw," their third dog production.

Lumas Film Corporation, producers of
"The Sign of the Claw," have secured
"Peter the Great" and reports from the
exhibitors indicate that he is the great-
est dog star in the business.

man

DENNY

The Incomparahle !

No. 465 — Straight from the Shoulder
Talk by Carl Laemmlef President of
the Universal Pictures Corporation*

ENNY, THE INCOMPARABLE! LA PLANTE, THE ADORABLE!
There's the combination you'll get in Reginald Denny's very newest
comedy-drama, " Skinner's Dress Suit."

ARTISTS, BOTH OF THEM, CLEAN-CUT, ATTRACTIVE, A RARE
combination of youth and beauty.

"SKINNER'S DRESS SUIT" IS
the kind of picture the whole world
is fairly "eating up" these days. It is a
devil-may-care, rollicking, fool sort
of a thing that will keep your audi-
ences in gales of laughter and send
them home happy and satisfied.

STARTING WITH HENRY
Irving Dodge's corking good story,
the director, William Seiter, has ad-
ded his own personal touches which
are inimitable.

A WHALE OF A STORY- A

peach of a cast — two bright and shin-
ing stars — all moulded together by
a brilliant director.

"SKINNER'S DRESS SUIT" IS A
marvelous and fitting successor to
such current Denny hits as "Califor-
niaStraightAhead," "Where WasI,"
"What Happened to Jones," "I'll
ShowYou the Town," "Oh Doctor,"
"The Reckless Age," "The Fast
Worker," and "Sporting Youth."
All hits— and made by the star who
never made a poor one.

THIS IS BECOMING DARNED
embarrassing. As these Denny pic-

tures come in from the Universal stu-
dios, I find myself telling you that it
is the greatest, grandest,"gloriousest"
production on earth. I rant and rave
about the excellence of its story, its
direction, its cast, its settings, its
everything. And I do my blamedest
to pump you as full of enthusiasm
for Denny as I am myself.

THE CONSISTENT,HIGH.CLASS
box-ofiice quality of Denny's pic-
tures during recent years has been
one of the most gratifying achieve-
ments in the history of the industry.
Exhibitors have exulted with us and
have encouraged us to keep up our
present pace.

WHEN YOU STOP TO CON-
sider how often you have bought
a lot of pictures which contained
only a few real successes, it is really
astonishing to compare the records
of other companies and the records
of Universal, for we have given you
a higher percentage of real hits year
after year than any company in the
business.

YOU CAN'T GO WRONG WITH
Universal-it's miles and miles ahead
of all.

^:^^

Page Ten

THE REEL JOURNAL

Famous Buys Interest

In the Rialto, Omaha

Omaha. — Famous Players-Lasky Corp.
has closed a deal with four of the stock-
holders of the A. H. Blank Enterprises
giving Paramount a half interest in the
Rialto, Omaha's biggest house. Mr.
Blank will retain his half interest.

The four Nebraskans selling their hold-
ings were John Latenser, Arthur Mullen,
Walter Brandeis and Keith Neville.
While the figures were not made public,
it is a known fact the consideration ex-
ceeded $250,000.

It is expected the sale will in no way
affect the erection of the new theatre
at 20th and Farnam streets, now going
on by the Blank interests, although it
is said the erection of this new house
was indirectly the cause for the minor-
ity stockholders becoming uneasy because
they feared the better pictures would be
shown in the new theatre when it was
completed. Famous bid for their hold-
ings and the deal was closed.

BALABAN AND KATZ IN DEAL FOR
WASHINGTON SQUARE, QUINCY

Balaban and Katz are said to be dick-
ering for the purchase of the Washing-
ton Squai-e Theatre, Quincy, 111.

Some time ago it was reported that the
big Chicago chain sought to take over
all of thfc houses in Quincy, including
the Belasco and Star. However, it has
been learned that the efforts to get those
houses have been abandoned.

Details of the deal for the Washing-
ton Square are not available, but it is
reported that a very fine offer has been
made to the present owners to sell.

THE "KAISER" IN PATHE NEWS.
Pathe News No. 7 and No. 8, released
January 17, will contain a series of pic-
tures of the ex-Kaiser, taken at his ex-
ile home at Doom, Holland, J. A. Ep-
person, local manager, announced this
week. This will prove a very interest-
ing feature since these are the first mo-
tion pictures of the former German ruler
to reach the screen, Epi)erson said.

Lew Bent, salesman for P. B. 0., was
under the weather for several days.

^mmhnd

;CHANGEi

EXC

EXCH

C>iovindAlon0
MovieRows=

Cleve Adams, F. B. 0. district man-
ager, was a visitor at the local office
this week. Mr. Adams reports business
exceptionally good throughout his dis-
trict.

* * *

Jack Whitti n, enterprising manager
of the Stranu theatre, Kansas City sub-
urban house, - I a firm believer in giving
the public so». (thing to talk about. He
has recentlj .jeea featuring a colored
orchestra, weii mtowt. for its Okeh Rec-
ord recording, which is proving a decided
hit at the Strand.

J. W. McFarland, home office repre-
sentative for Associated Exhibitors, is
in town this week. Mr. McFarland re-
ports very good business on Associated
Triumphant Thirty in exchange centers
throughout the country. He is very en-
thusiastic about Peggy Hopkins Joyce's
"The Skyrocket" also.

* 3(! *

R. S. Ballantyne, district manager for
Pathe, visited the Kansas City office this
week following a swing through the

South.

* * *

T. S. "Curly" Wilson, former Pathe
booker, and more lately an exhibitor of
Abilene, Kas., has been added to the
sales staff of the local Pathe Exchange,
and will travel Northern Kansas, accord-
ing to an announcement this week from
J. A. Epperson, local manager. "Curly"
is about as well known in the territory
as is Pathe, so he needs no introduction.

C. D. Hill; district manager for P. D.
C, was a Kansas City visitor this week.

* * *

J. A. Epperson, Kansas City Pathe
manager, has returned from a week's
trip in the territory. He reported con-
ditions to be very satisfactory.

* * *

Sid C. Alexander and Robert Fulton
recently opened a new house, which they
have named the Paramount Theatre, at
Osceola, Mo. The theatre seats about
250 and plays three program changes

on a 5-day a week schedule.

* * *

Mr. and Mrs. J. A. Epperson will go
to New York February 22, to attend the
annual Pathe convention.

* * *

A. H. Blank has bought seven P. D. C.
special pictures for first run presentation
in Des Moines, in a deal recently com-
pleted, C. D. Hill, district manager, an-
nounced here this week.

* * *

The local P. D. C. boys have a great
contest going for the prize money in an
advertising sales contest. At latest re-
ports, Black and Parkinson were lead-
ing the country boys, Allen and Swann.
And there's a new hat put up by the
manager and $10 for prizes in the com-
petition.

* *■ *

T. S. Wilson will open the new Abdal-
lah Temple Shrine "Theatre in Leaven-
worth, Kas., February 1.

Midwest Film Distributors have an-
nounced that their new Kirksville, Mo.,
theatre. The Kennedy, will be opened
about March 15. Midwest's other
Kirksville house. The Princess, is play-
ing to good business, according to Jack
Moore, manager.

* * *

A. A. Renfro, city salesman for Pathe,
announced this week that forty theatres
in Kansas City were running "The Green
Archer," Pathe's new serial.

* * *

Tom Byerle, Kansas City First Na-
tional manager, who has been very ill in
Research Hospital with a severe case of
typhoid fever, was reported to be con-
siderably improved this wek. Friends
believe he will be able to leave the hos-
pital in a short time, although he will
probably be too weak to return to his
desk for several weeks.

* * *

John F. O'Donnell, traveling auditor
for First National of New York, began
a check of the books of the local ex-
change this week.

* * *

The Kansas City First National Ex-
change will finish in eleventh place in
the national sales drive connected with
the observance of January as "First Na-
tional Month," it was estimated this
week. The Oklahoma City office is in
first place.

W. E. Callaway, southern district man-
ager for First National, returned to his
headquarters in New Orleans this week
following a stay here of several weeks
during the illness of Tom Byerle, local
manager.

* )t *

D. J. McGowan, special representative
for First National, of New York, held
a sales conference with the local boys
this week.

Among the out-of-town visitors along
Movie Row this week were: W. W. Wal-
lace, Leavenworth; C. H. Jordan, Seeley,
Abilene, Kas.; Ensley Barbour, Joplin;
C. L. McVey, Dreamland, Heringi;on,
Kas.; Mrs. E. Jennings, Majestic, Little
River, Kas.; Frank Weary, Farris, Rich-
mond, Mo.; Ed Peskay, Penn and Rivoli
Theatres, St. Joseph, and G. E. Montrey,
Park and Palace "Theatres, St. Joseph.

* * *

M. W. Reincke, who will have charge
of the booking department for Universal
chain theatres in this territory, will make
Kansas City his headquarters. He will
continue his interests with his St. Jo-
seph, Mo., theatres.

A new theatre is being built in Osa-
watomie, Kas., according to reports
reaching Movie Row.

* * *

C. F. Senning, Kansas City Educa-
tional manager, has been made a mem-
ber of the local Fire Prevention Bureau
of the Film Board of Trade.

January 30, 1926

Pagm £/ao«n

JACK DUFFY ELEVATED AS STAR.

Jack Duffy, the little old man with the
whiskers and silk hat, who has been seen
prominently in the casts of many Chris-
tie pictures, both two-reelers and fea-
tures, has been elevated to a featured
position in a new Christie comedy just
started under the direction of Harold
Beaudine for release by Educational.

In the new Christie comedy in which
Duffy is featured, Vera Steadman plays
opposite and Natalie Joyce plays the
other chief girl role. Gene Morgan, a
newcomer to the pictures and said to be
a great find among juvenile leads, has
the part of the younger man. Morgan
was engaged by Christie following his
recent local appearances on the stage
for West Coast Theatres. He was for-
merly in vaudeville with the Keith Cir-
cuit. Blanche Payson and Bill Blaisdell
complete the cast.

THEATRE CHANGES.

Advance, Mo., Advance Theatre, closed
January 1.

Dale, Mo., Opal Theatre, closed.

Bacon, 111., Palace Theatre, closing on
account of illness.

Palmer, 111., Palmer Theatre, closing
due to poor business.

Frankford, Mo., Liberty Theatre, clos-
ed.

Sigel, 111., Baker's Theatre, closed.

Towel Hill, 111., closed.

Cabool, Mo., Brown's Theatre, sold by
S. W. Brown to C. E. Browner.

Bluffs, 111., Home Theatre, closed un-
til further notice.

Educational Managers'

Month Set For February

The month of February has been pro-
claimed "Educational Managers' Month,"
according to C. F. Senning, local man-
ager, in announcing the national contest
here this week. The drive is an annual
affair in the Educational organization
and gives the various managers an op-
portunity to obtain special recognition of
the home office. Senning, and S. J.
Hankin, St. Louis Educational manager,
are well known in their territories and
will make a strong bid for the contest
honors.

C. D. Hill's District

Leads in P. D. C. Sales

Big Omaha Circuit Will

Build 15 Nebraska Houses

World Realty and Epstein Interests, in
Merger, Plan New Chain.

Following the merger of the World
Realty and Epstein interests in Omaha,
announcement has been made that this
organization will erect 15 large houses
in Nebraska cities this year.

The first two houses to be built will
be at Columbus and Fremont, Neb., cost-
ing $100,000 and $125,000, respectively.

Complete scenic and stage effects will
be installed in each of the houses, and
a combination policy will be launched.

Noah Bloomer has taken over the Gem,
Mascoutah, 111., and the Gem at New
Baden, 111. The names of both theatres
will be changed to Rex.

Local Division Topped All Exchanges
For 14 Weeks Straight.

C. D. Hill, district manager for Pro-
ducers, who was in Kansas City this
week, pointed with pride to the high cal-
ibre of the many recent releases of his
company. "The showmen who have seen
our late pictures tell me that they are
in a class by themselves," he said.

He referred to "The Road to Yester-
day," "Braveheart," "Three Faces East,"
"Madame Behave," "Made for Love,"
"The Million Dollar Handicap," "Rock-
ing Moon," and the "Danger Girl," all
late releases.

Hill's district topped the entire coun-
try in sales for fourteen weeks straight
ending January 2.

New Blackstone House

Is Named "The Madrid"

The new theatre which the Blackstone
Amusement Company is building at 38th
and Main streets, will be called the
Madrid, conforming with its Spanish ar-
chitecture, it was announced this week.

George Trinastrich is the principal fig-
ure in the company, which also operates
the Isis Theatre. Jack Roth, manager of
the Isis, will manage the new house. It
will seat approximately 1,500 persons,
and will be finished this spring.

FEBRUARY

EDUCATIONAL '
Managers' Month

7*0 the Exhibitors:

Wc are taking this opportunity of conveying to you our
hearty appreciation for the cooperation you have extended
during the past year. The tremendous reception of short
subjects has been the industry's outstanding success.

Yon, no doubt, have learned that February has been
designated as EDUCATIONAL MANAGERS' MONTH,
and we feel you will be in a position to give us your
booking dates during this contest, which means so much
to us. This contest makes It possible for us manncers
to obtain recognition with the Home Office, and wc are
out to win.

It has always been our policy to uphold reciprocity In
this Industry — and when this proposition Is Introduced to
you In February, we trust you will be glad to help those
who are helping you. We thank you sincerely In advance
for your support.

Very truly yours,
EDUCATIONAL FILM EXCHANGE, Inc.

ST. LOUIS
J. Hankin, Mgr.,
3334 Ollvt

KANSAS CITY

C. F. Senning, Mgr.,

ISO >V. 18th St.

Here's Your Chance!
Save Money

in our clearance sale of
renewed projectors

Two 6-E Type Powers machines, in fine condition.

List Price, each ?850.00

Our price $425.00

Two fi-A Powers projectors, good condition.

List price, each SGOO.OO

Our price - $200,00

One Simplex, In extra good condition.

List price $600,00

Our price _ $250,00

One E-Model De Lnxe Motlograph, 3,000-foot magazine.

List price $750,00

Our price _ «425,00

One latest type F-Model Motlograph, with 3,000-foot
magazine.

List price - $825,00

Our price _ $525,00

C. H. Stebbins Picture Supply Co.

19th & Wyandotte

Kansas City, Mo.

Page Ttvetvt

THE REEL JOURNAL

3 1 ]C

about

pictures;

g i ir i r==i i -a r:

Ann Cornwall, the screen actress of
tiny stature and so much pluck that she
delights in parts which hold out prom-
ise of thrills and danger, featured in
Universal's "Flaming Frontier" and "Un-
der Western Skies."

Rod La Rocque, Noah Beery and Jetta Goudal in "The Com-
ing of Amos," a Paul Sloane Production, presented by Cecil
B. De Mille, released by Producers Dist. Corp.

Marion Davies and Conrad Nagel in
a scene from "Lights of Old Broadway,"
Metro-Goldwyn-Mayer ielcase. The lady
in the background is probably named
Bossy.

Jason Robards in the trial scene from the Universal-Maurice
Tourneur producti<m "Stella Maris," starring Mary Philbin in
a dual role.

January SO, 1926

Ptig* Thirtttti

Scenes From Three of Associated Exhibitors'

"Triumphant Thirty"

Hope Hampton, James Kirkwood and
Louis Wolheim in one of the many thrill-
ing scenes in "Lover's Island."

A scene from "The Lady from Hell,'
starring Blanche Sweet.

Glen Hunter in a scene from "The
Pinch Hitter."

^,^!T=ri^iK- -•^PV^t^

A handful of players who lend their talents to the current s eason's schedule of Producers Distributing Corporation. Top row,
left to right, they are: William Boyd, Edmund Bums, Priscilla Dean, Leatrice Joy, Rod La Rocque, Clive Brook; lower row, left,
Jetta Goudal, Lilyan Tashman; center, William Boyd and William V. Mong in a scene from "Steel Preferred;" right. Marguer-
ite De La Motte, and Vera Reynolds.

fagm Fourtman

THE REEL JOURNAL

Pathe Launches "All-Novelty" Program Following Success
oi Many "Three-Ring Circus" Bills

Famous Plans Billion

Dollar Theatre Circuit?

JfOTE: Full tribute to the sueeess of an
idea has been given by nearly 75 showmen
in the Kansas City territory, who have tried
out the "all-comedy" program, and found It
a huge success. Following the success of the
llrst program of this type, launched by Wal-
ter Fenncy, manager of the Hest Theatre at
Parsons, he has received letters from show-
men throughout the Southwest, asking infor-
mation as to the success of this bill. The
"all-comedy" movement was launched here
some months ago by Pathe, and Jack Auslet,
a special salesman, was detailed to put the
Idea over. In the following article, Mr. Aus-
let covers the many angles from which ex-
hibitors are playing up short subjects, and
apparently, their patrons are getting a "kick"
out of It.

J. A. Epperson, Pathe manager, is
much enthused over the success achieved
by himself and his sales force in the
bookings of All Comedy Programs
throughout the territory. Each day
brings in another success to the long
list.

The short subject department could
not stand to see the two-reel comedy
department overdo them, so H. O. Bar-
tels, salesman, who is covering the
Wichita territory, set out to do some-
thing big for his contingent. He landed
a very attractive contract with the Kan-
sas Theatre, booking them a series of
novelty programs, introduced by Pathe.

The initial program in this series is
booked for February 22nd, at the Kan-
sas Theatre, Wichita, Kansas.

Mrs. Chas. H. Barron, who bought the
program in series from Mr. Bartels, is
the type of progressive exhibitor who is
bound to go to the front. Her selec-
tion with Mr. Bartels' recommendation,
was "Gate Way to the West," a very
appropriate subject for the date, as
George Washington is shown in this pic-
ture. Other subjects to appear on this
program are "Animal Celebrities," a one-
reel Pathe special; "Ouch," one of the
best stereoscopiks yet released; "All
Night Long," Harry Langdon comedy,
and "The Gold Push," Aesop Fable. She
has booked this series one a month.

Exhibitors throughout the territory
will be watching the result of this nov-
elty program with as much enthusiasm
as in watching the outcome of the first
comedy program.

Short subjects are fast becoming pop-
ular, not only in the leading theatres of
the country but smaller towns as well.
The public wants laugh films, and they
will get them from Pathe in both styles
of program — ^the all comedy program and
the novelty program.

The writer has had the opportunity
of calling on a number of exhibitors,
both in the city and country, who have
tried out the comedy program and in
each instance the exhibitors were over-
joyed with their success to such an ex-
tent that they booked several other Pathe
Three-Ring Comedy programs.

I hope that the exhibitors will not be
lax in keeping January Laugh Month
going to the end, and make a brand new
start and keep February likewise, as
everyone wants to laugh for twelve
months of the year.

"PAN" CALLS EASTERN SHOW
MEN "DUNBELLS."

Alexander Pantages, versatile head
of the Pantages circuit, declared that
New York showmen were "rubes," in
a statement in Minneapolis last week.
He declared that the real showmen
were west of Chicago. "I've been a
dumbell all my life for not going into
the east instead of fighting the long
jump in the west," he said.

P. T. A. Club Women

Approve Many Films

The better films committee of the Wo-
man's City Club, with Mrs. Eleanore
Walton as chairman, announces the fol-
lowing list of new approvals which the
twenty-seven hundred club members are
being urged to support:

"The Vanishing American," Para-
mount; "The Wanderer," Paramount;
"Tessie," Arrow Pictures; "The Splendid
Road," First National; "Below the Line
With Rin-Tin-Tin," Midwest; "Grass,"
Paramount; "Bluebeard's Seven Wives,"
First National; "A Kiss for Cinderella,"
Paramount; "Children of the Whirl-
wind," Independent; "Little Annie Roon-
ey," United Artists; "Stop, Look, Listen,"
Pathe; "The Iron Trail," Universal;
"Some Pumpkins," Midwest; "Big Pal,"
Independent; "Mannequin," Paramount;
"Lights of Old Broadway," Metro-Gold-
wyn; "The Live Wire," Midwest; "The
Keeper of the Bees," F. B. 0.; "Clothes
Make the Pirate," First National; "Lord
Jim," Paramount; "Woman - handled,"
Paramount; "Isn't Life Wonderful,"
United Artists; "We Modems," First Na-
tional; "The Beautiful City," First Na-
tional; "The Homemaker," Universal;
"Just Suppose," First National.

A. Baier Building New

Troost Ave. Theatre

A new suburban theatre is to be added
to the Kansas City exhibition ranks, it
was announced this week by A. Baier,
who has started construction in the 2700
block on Troost avenue. The new house
will seat about 1,000 patrons.

The site of the new theatre, which will
contain many modem features, will be
92 by 150 feet, for which the buyer paid
a price of $150 a front foot. "The new
house will be located in a thickly popu-
lated apartment district on the East side.

Among the new ideas to be embodied
in the construction are a glassed-in smok-
ing room on the balcony, and a "cry-
proof" room for babies, also on the bal-
cony. The picture may be seen from
these rooms.

N. Y. World Says Publix Will Control
3,000 Houses in U. S.

New York. — According to rumors here,
plans have been completed for the in-
corporation of a gigantic theatre com-
pany, capitalized for $1,000,000,000, ac-
cording to the New York World. The
new company plans to acquire control
or build 3,000 theatres in the United
States. According to the World, the first
.step has been taken in the launching of
Publix Theatres, now operating 700
houses, and valued at $20,000,000. This
corporation is owned by Famous Players
and operated by Balaban and Katz.

The new company will be financed
through a public offering of stock, ac-
cording to plans.

'Buddy' Rogers Wins Part
in Famous' "Beau Geste"

"Buddy" Rogers, son of an Olathe,
Kas., newspaper editor, has risen from
obscurity into a leading part in Para-
mount's coming picture, "Beau Geste,"
and all within a period of six months.
Six' months ago, Rogers was a junior in
the University of Kansas, and interested
only in amateur theatricals.

He was discovered by Earl Cunning-
ham, district exploiteer for Famous, in
a screen test conducted ■ last summer.
Rogers was sent to the New York actor's
school of the company, and was chosen
for the important part just recently. He
is said to have attracted the especial at-
tention of Herbert Brenon, the promi-
nent Paramount director.

mm
tor

^mMyHand

January 30, 1926

J*«ffa FifUan

"Morals For Men," Into

Liberty Here, Feb. 27

E. C. Rlioden, manager for Midwest
Film Distributors, Inc., announced tliis
week the dating of the late Tiffany pro-
duction, "Morals for Men," into the l^ib-
erty Theatre here the week starting
February 27. This will be the first run
engagement in this territory.

Conway Tearle and Agnes Ayres are
starred m this production.

REVIEW BOARD RECOMMENDATION

The National Board of Review was lib-
eral with tlie stamp of approval last
week, when it commended seven newly
released pictures. They are: "The Sea
Beast" (Warner Bros.); "The Great
Love" (M-G-M); "The Yankee Senor"
(Fox); "Mike" (M-G-M); Pathe Review,
No. 3, and "Time Flies," a Lupino Lane
comedy for EducationaL

ENTRIES IN "LAUGH MONTH" CON-
TEST MUST BE MADE
PROMPTLY.

The Laugh Month Committee invites
every exhibitor conducting any local
campaign to enter the contest with
proofs and photographs illustrating his
campaign. If you tie up with the Na-
tional Laugh Month campaign with lo-
cal advertising and publicity each week
in January, you can enter the contest*
with each week's campaign. In this way
you have four opportunities to win one
of the cash prices which run from $100
to $5 for each of the four weeks of the
month. Get your report into the Laugh
Month Committee headquarters at 218
West 42nd Street, New York City, within
two weeks after the close of each week's
campaign.

DE MILLE SIGNS SULLIVAN.

C. Garaner Sullivan, an outstanding
figure in the world of screen writing,
has been signed to a long-term contract
by Cecil B. De Mille, according to an
announcement from the De Mille studio.

Sullivan's first work under his new
contract will be on the continuity of
"Bachelor's Brides," Rod La Rocque's
next starring picture.

DAVID SOMMERS ESTATE AP-
PRAISED AT $3,000,000

David Sommers, St. Louis capitalist,
who died under an operation December
22, held $250,000 of stock in the Metro-
politan Theatre Corporation, owners of
the St. Louis Theatre building, a check
of his estate revealed. His holdings
were valued at $3,000,000 and his will be-
queathed $275,000 to charity. The bal-
ance went to five of his brothers and sis-
ters.

$3,247,680 FOR THEATRE IN '25

Theatre construction played a promi-
ment part in the establishment of a rec-
ord building year for St. Louis during
1925. Of the grand total of $54,877,013
permits for 61 theatres totaled $3,247,680
while alterations to theatres totaled
$496,825.

Frank Newman to Return

to Kansas City March 1 ?

Frank Newman, manager of three
Paramount houses in Los Angeles, was
a Kansas City visitor this week. It is
reported that he will return to Kansas
City March 1, to take over the manage-
ment of the Newman and Royal thea-
tres.

PUBLICITY — WHAT CRIMES ARE
COMMITTED IN THY NAME!

The World-In-Motion Theatre, Kansas
City, obtained a big publicity "break"
recently which was entirely unexpected.
Jack Love, handcuff king, was playing
as an added attraction. It so happened
that a 17-year-old girl named Pearl
walked into the theatre. A few days
later she went with Love to the court-
house and they were married. But
Pearl's parents had set their heart on
lier marrying a truck driver, one who
could assure her a permanent living. A
quarrel. Whereupon Love hooked the
young bride with a right cross to the
jaw and the World-In-Motion crashed
right through the front page of daily
newspapers.

MARIE PREVOST SIGNS WITH P. D.

C. FOR WORK IN COMING

GROUP.

Metropolitan Pictures Corp. has signed
Marie Prevost under a long term con-
tract. Announcement of the contract
was made this week in -Los Angeles by
William Sistrom, general manager of
Metropolitan, and in New York by John
C. Flinn, president.

Under the contract Miss Prevost who
has been with Warners for some time,
will be starred in a series to be released
by P. D. C.

Ralph Morrow, district manager for
Producers, with headquarters in Dallas,
Tex., passed through on his way to at-
tend the New York sales conference.

PAGING M. G. KIRKMAN, THE
REAL EXHIBITOR STUNT STAR.

Perhaps if Millard Kirkman, owner
of the Strand Theatre, Hays, Kans.,
hadn't watched how they do stunts in
the movies so often, he wouldn't have
been successful in negotiating this
thriller.

Kirkman was bound for Kansas
City, and arrived at the station late.
As the train pulled out, he was still
buying his ticket. "Jump onto the
step of the rear platform, and ni
signal the conductor to come and open
up the vestibule door," said the sta-
tion agent.

Kirkman took a chance. But it was
sleeting, and the crew failed to see
the agent's signal. As the train gath-
ered speed, Kirkman clung to his
perilous footing, lugging a suit case
in one hand. There was but one
thing to do — smash the vestibule win-
dow and crawl through. Holding on
and carrying his traveling bag in one
hand, he successfully smashed the
window with his free fist. Then he
dexteriously threw his traveling bag
through the window, jumped, and
landed on the window sill, his legs
dangling outside. With much effort,
he finally squeezed through, little the
worse for his venture except for a few
cuts suffered in knocking in the win-
dow.

'Brown Eyes,' the Cow,

Boosts St. Louis Showing

A campaign on Buster Keaton's "Go
West," a Joseph M. Schenck production
for Metro-Goldwyn-Mayer had many
novel window and lobby activities to
boom the picture during its run at
Loew's State, St. Louis, Mo.

Two papier mache cows, in keeping
with the theme of the picture, were pur-
chased from a local company and placed
on exhibition. One in the lobby of the
theatre, the other in the windows of the
theatre building.

These cows were about five feet in
height ,and about six feet long. The hip
bones, body and head were greatly exag-
gerated, and the cows were painted in
natural colors. One of these cows con-
tained a motor that moved the head from
side to side, and at the termination of
each movement caused one eye to wink.

Beside the cow that was placed in the
theatre lobby was a placard reading:
"Reproduction of Buster Keaton's New
Leading Lady, 'Brown Eyes' in 'Go West,'
next week." This attracted a lot of at-
tention.

Subsequently one of the cows found its
way into the offices of the Metro-Gold-
wyn-Mayer Exchange in St. Louis. In
this display the cow was placed behind
an old fashioned painted fence, bearing
the slogans, "More stars than there are
in heaven," and "Metro-Goldwyn-Mayer,
the talk of the industry."

THOMSON PICTURES TO BE MADE
ON BIGGER SCALE THAN EVER

Starting with "The Tough Guy," Fred
Thomson's forthcoming Western feature
shortly to be released by F. B. 0., the
Thomson attractions will be made on an
even bigger scale than in the past, ac-
cording to J. I. Schnitzer, vice-president
of F. B. O. in charge of production, now
at the coast studios of the company.

Fred Thomson is not only a good actor
and a charming fellow, but a man of un-
usual stunt ability and forceful person-
ality. He was world's champion all-
around athlete for three years, 1910,
1911, and 1913, and still holds the world's
record for highest number of points
scored by any athlete,. 7,577. This record
has never been equalled.

MANY THEATRES TRYING PATHE'S
ALL COMEDY PROGRAMS.__

Among the accounts recently dated for
Pathe all comedy programs are: Polo
and Lawson, Missouri; F. D. Grain, Min-
den Mines, Mo.; and a big number of
Kansas City exhibitors are planning a
second program.

According to Mrs. Wagner, an exhibi-
tor of Lamar, Mo., the "all comedy" bill
recently played at her theatre was re-
sponsible for the biggest single day's
business in the history of the theatre.

SKOURAS' DECLARE QUARTERLY
DIVIDEND OF 75 CENTS.

Skouras Brothers Enterprises declared
the regular quarterly dividend of 75
cents payable February 1 to stockhold-
ers of record January 25. Skouras
Brothers' stock closed the week January
23 at $52 bid and $57 asked. St. Louis
Amusement Company was quoted at $53
bid and $57 asked.

Page Sixteen

M. P. T. 0. "Pressure" Kills
the Kentucky Luxury Bill

Latest dispatches from the Kentucky
Unit of the Motion Picture Theatre Own-
ers of America indicate that because
of the pressure brought by the national
organization, the proposed bill to estab-
lish a luxury tax which would affect ad-
missions, has been practically killed.

Business Manager Joseph M. Seider of
the national organization is especially
grateful for the cooperation he has re-
ceived in this campaign from L. B. Wil-
son of Covington, Ky., national director
and president of the Kentucky unit, who
was the contact between his organization
and national headquarters, 745 Seventh
Avenue, New York City.

"Our Gang" Wins Place

In the White Lights

A few years ago, a person would have
had to wander from one end of the coun-
try to the other to find a short comedy
displayed in the electric lights of a large
motion picture theatre. Now through
the excellence of the short comedy prod-
uct released by Pathe and others, this
unit of the film theatre's program has
won its place in the lights.

Recently, the juvenile comedians won
a place in the lights of the big Newman
Theatre in Kansas City. Now whenever
one of these comedies is played at the
Newman, those who pass the theatre
may see "Our Gang" in the lights.

Nowadays, short feature product is
very often played up with the feature
and even above the feature. Critics in
their reviews frequently give preference
to the short product in reviewing a thea-
tre's program. Now exhibitors are giv-
ing the short feature more and more
display in their newspaper advertise-
ments.

"HER HONOR THE GOVERNOR," TO
BE FILMED BY F. B. O.

Announcement was made by J. L
Schnitzer, vice-president of Film Book-
ing Offices, in charge of production, of
the purchase of an original story en-
titled "Her Honor the Governor," drama-
tizing the American woman in politics
and, more specifically, as governor of
her .state. The story is of particular
significance at this time in view of the
activities in the political arena of "Ma"
Ferguson, irrepres.sible governor of
Texas, and Nellie Ross, governor of
Wyoming, although it was written by the
authors, Hyatt Daab and Weed Dickin-
son, several months ago.

"Her Honor the Governor" will be put
into production immediately, and will be
one of the outstanding features of the
new season's program.

"PLEASURES OF THE RICH," NEXT
TIFFANY FOR MIDWEST.

M. H. Hoffman, general manager of
Tiffany Productions, has announced that
the next Tiffany feature production,
"Pleasures of the Rich" is now in the
course of production at the West Coast
studios, with a cast including Helene
Chadwick, Jack Mulhall, Mary Carr,
Hedda Hopper, Julianne Johnston, Mar-
cine Asher and others. Louis Gasnier
is directing. The picture is expected to
be released by Feb. 15th, by Midwest
Film Distributors, in this territory.

MANY GOOD BALLYHOOS BOOST
"MERRY WIDOW" TO RECORDS.

"The Merry Widow," Metro-Goldwyn-
Mayer special, continues to break box
office records, due to the vigorous pub-
licity campaigns waged for it, accord-
ing to reports received from three M-
G-M exploiteers, Messrs. Bishop, Murphy
and Clark. These men say that the pic-
ture has played to full capacity business
in the last four theatres for which they
have done exploitation work.

Exploiteer Bishop was responsible for
the splendid business done by "The
Merry Widow" at the Royal Theatre,
Kansas City, Mo. The big number of
Bishop's campaign was the distribution
of heralds by Piggly Wiggly stores, the
chance of a free ticket for a luckily num-
bered herald was the ingenious method
evolved to make the people keep their
heralds, and read them. Window tie-
ups, lobby displays and all the usual fac-
tors of a campaign were used to make
this a successful boost for the picture.

Later in the same week Bishop made
a whirlwind "one day" campaign in Se-
dalia. Mo., on the same production.
Bishop and a raging snow storm came
and departed from Sedalia at the same
time, but the snow didn't prevent him
from laying out an advertising campaign
for the theatre, ordering twenty-fours
and other advertising paper, increasing
the usual number of window cards, her-
alds and one sheets. Beside this. Bishop
arranged a contest with the Sedalia Re-
publican, the feature of which was to
find out why blonde widows re-marry
quicker than brunettes, and saw to it
that when the picture came there would
be a prologue presentation for it, given
gratis by two professional dancing teach-
ers, who were well repaid for their work
by the advertising they received.

THE REEL JOURNAL

Educational Offers Big

Group for February

There will be six two-reel comedies in
which the topmost stars of both the
Christie and Educational Studios will ap-
pear in February, C. F. Senning, local
manager, has announced. One each will
feature Lloyd Hamilton, Lupino Lane,
Al St. John, "Big Boy," and Bobby Ver-
non. There will also be included among
the Christie product a two-reeler in
which Neal Bums and Vera Steadman
will co-star.

Lloyd Hamilton's offering, "Careful
Please," is of the thriller type. The
fight scene in which Dick Sutherland and
Lloyd mix it up is particularly good and
equally thrilling, Senning said.

Al St. John's work has been showing
constant improvement with each release.
In the new Mermaid comedy, "Hold
Your Hat," every ounce of athletic abil-
ity and nerve in St. John is brought
forth. Many other strong comedies are
offered.

"Battling Butler," a New

Role for Buster Keaton

Joseph M. Schenck announces that
Buster Keaton started work last week
on "Battling Butler," the famous stage
play, and it will be ready for release
by Metro-Goldwyn-Mayer early in the
spring.

The play was written by .Brightman,
Milford, Furber and McDonald, and has
had a tremendous success on the Lon-
don and New York stage.

Sally O'Neil, the featured player in
Marshall Neilan's "Mike" for M-G-M,
has been loaned to Joseph M. Schenck
for this production of "Battling Butler."

PARAMOUNT TO BRING THE LIFE
OF P. T. BARNUM TO SCREEN.

"The Greatest Show on Earth," a pic-
turization of P. T. Barnum's life, soon
will be started by Paramount, with Wal-
lace Beery in the title role.

Announcement to this effect follows
two years' research into the master
showman's life. The screen story has
b'een written by Monte Katterjohn and
is supplemented by M. R. Werner's biog-
raphy.

Wallace Beery arrived in New York
recently to discuss the part with Katter-
john and Jesse L. Lassky. It was two
vears ago that Mr. La.sky commissioned
"Katterjohn to write the screen story. Mr.
Lasky always has been interested in Bar-
num's spectacular life and has often
thought of its screen possibilities.

M-G-M SIGNS OWEN MOORE.

Louis B. Mayer, vice-president in
charge of production for Metro-Goldwyn-
Mayer, announced on the coast early last
week that he had signed a long term con-
tract with Owen Moore. At the present
time Moore is playing the role of West
End Bertie in "The Black Bird," Lon
Chaney's forthcoming M-G-M release.

TALK ON MOVIES OVER RADIO
BRINGS 1000 REPLIES.

Regge Duran, of the Public Relations
Department of Pathe, spoke over Radio
Station K N O X on Thursday evening,
January 21. The subject was the advan-
tages of junior matinees now being given
by many leading theatres. About 1000
replies were received from those who
heard the talk broadcast in St. Louis.

msm

^imSuHani

Distributed by
Independent Film Corp^ K. C. Mo.

January 30, 1926

Page Seventeen

LOUIS

FILM MARKET

Spyros Cardas of Grand Central Disarms Bandit and Foils
Attempt to Hold-up Big House

Hijackers 'Stick-Up' Al Marks of Kingsland
Theatre, Getting $680 Receipts.

The St. Louis, Mo., police are holding
six men, including a former policeman,
and others are being sought following an
alleged attempt to rob the Grand Cen-
tral Theatre, Grand boulevard at Lucas
avenue.

Manager Spyros Cardas disarmed
James Walsh, 18 years old, one of the
men, after he had been handed a note
in the theatre lobby which read: "Get
into your office and don't make any
noise. If you do, I'll blow your head
off." This was at 5:15 p. m., Sunday,
January 24, while the theatre lobby was
filled with people.

Instead, Cardas seized the young man's
left wrist and snatched a loaded revolver
from his belt. Walsh had rope in his
pockets with which he intended to tie
up Cardas.

In a subsequent confession to the po-
lice he is alleged to have implicated the
former policeman and several other men
in the plot to rob the theatre or in other
robberies recently committed.

Albert J. Marks, manager of the
Kingsland Theatre, Alma and Gravois
avenues, St. Louis, Mo., operated by Wil-
liam Goldman, reported to the police
that he was kidnapped by two masked
men in the garage in back of his home,
5857 South Kingshighway boulevard, and
forced to return to the theatre, open the
safe and surrender $680 in cash. The
kidnapping took place at 11:20 p. m.,
Sunday, January 24, Marks told the po-
lice. He furnished the police a descrip-
tion of the two men.

STEINBERG'S STOCK IN COLUMBIA
PICTURES TO ASSOCIATES.

Barney Rosenthal and Bob Taylor have
purchased the interest in Columbia Pic-
tures Corporation of Nat Steinberg. Mr.
Steinberg is undecided as to his future
plans. He is said to have received a
very flattering offer to desert the film
business. Columbia Pictures Corporation
is one of the succe.ssful independent film
exchanges in St. Louis. The exchange
will celebrate its second anniversary in
March.

Billy Mueller of Jefferson City, Mo.,
has sold his Jefferson and Miller thea-
tres in that city to Dubinsky Brothers.
The sale becomes effective on January
31, according to information reaching St.
Louis.

THE SPANLSH INQUISITION
OVERLOOKED THIS ONE—

What is believed to be the acme of
cruelty was charged against the offi-
cials in charge of the Bellefontaine In-
dustrial Farm for boys maintained by
the City of St. Louis.

Testimony was presented to a spe-
cial committee investigating charges
made against the management of the
farm by Circuit Judge Moses N. Hart-
mann that one of the punishments
was to take a boy to the picture show
given for the boys of the farm and
then make him keep his back to the
screen while the pictures were being
shown.

That's one the Spanish Inquisition
overlooked.

St. Louis Style Show

To Missouri Theatre

A revival of the St. Louis Spring Style
Show, abandoned in 1920, because of the
lack of a suitable building, will be held
January 30 to February 12 at the Mis-
souri Theatre. The St. Louis Wholesale
Garment Association will sponsor the
project in cooperation with shoe manu-
facturers, jobbers and wholesalers and
the wholesale millinery industry of the
city.

The photoplay attraction the week of
January 30 will be "The American
Venus."

M-G-M "MASKED STARS" CONTEST
GOES BIG IN ST. LOUIS.

Loew's State Theatre, St. Louis, is re-
ceiving much publicity in the St. Louis
Times, an afternoon publication, through
the medium of a masked Metro-Goldyn-
Mayer star contest being worked in con-
junction with that publication.

In addition to identifying the masked
players the contestants are expected to
select suitable slogans to be used by
Metro-Goldwyn-Mayer in exploiting the
player or playerette.

A total of $5,000 in prizes will be dis-
tributed to the winners. The first prize
is an automobile and the second a grand
piano.

F=ir=ri[=ir=n=ii=ii— II— ii=ir=ii=if=i

I BRIGHT BITS ^//^ I
NEWSY NOTES I

|lLi[=nt=i r=ir=i i=il=ii=i i— I I— 1 1=11— II— irJil

C. D. HILL HOLDS DISTRICT SALES
CONFERENCE IN ST. LOUIS.

C. D. Hill, district manager for Pro-
ducers Distributing Corporation, presid-
ed at a sales conference of his exchange
managers, held in St. Louis on January
23rd. Present were the following man-
agers: C. A. Schultz, Kansas City; Al
Danke, Omaha, Nebr.; Eddie Lipson, Des
Moines, la., and Art La Plant, St. Louis.
Hill returned recently from a big sales
conference in New York City and he
wanted to give his managers the bene-
fit of the things he learned while East.

SHOW LEIPSIG FAIR FILM.

A film trade fair in Leipsig, Germany,
last September, was shown to the Cham-
ber of Commerce of St. Louis, Mo., Jan-
uary 21, following a talk by Dr. George
Ahrens, German consul. The consul dis-
cussed the advantages of this fair to the
manufacturers of America.

Moving pictures of Iceland, Norway
and Sweden accompanied by a lecture by
Mrs. H. C. Neister, featured an enter-
tainment for the benefit of the South
Side Day Nursery, St. Louis, on Janu-
ary 23rd.

Bob Cluster of Johnston City, 111., is
said to have purchased a new Cadillac
car.

Out-of-town callers seen along Picture
Row the past week included: Bob Clus-
ter, Johnston City, 111.; Vernon Kauff-
man, Mowequa, 111.; Charles Horsefeld,
Union, Mo.; Jim Reilly, Alton, 111.; Grant
Martin, Chaffee, Mo.; Mr. and Mrs. O.
W. McCutcheon, Sikeston, Mo.; and
"Doc" Tetley of Farmington, Mo.

Tom North, home office exploiteer of
Pathe, was in town the past week. He
arranged for a private showing of the
Pathe Vatican pictures to His Grace,
Archbishop Glennon of St. Louis, and on
Monday, January 25, the Pathe Pales-
tine pictures were shown to the Feder-
ated ministers of the city at the Third
Baptist church.

"Joanna," a First National release,
will re-open the theatre at Glen Carbon,
111., on February 3. This house has been
dark for some time.

The Richland theatre, Richland, Mo., is
playing but one night a week.

Page Eighteen

THE REEL JOURNAL

F. B. 0.

The Wild Bull's Lair, Fred Thomson.
—Another big hit for Thomson and Sil-
ver King. — H. L. Gibson, Auditorium,
Canton, Kas.

Bloodhound, Bob Custer.— Bob Custer
surely does his stuff in this one. One
hundred per cent entertainment. — H. L.
Gibson, Auditorium, Canton, Kas.

Bandit's Baby, Fred Thomson.— This
one is great entertainment. Fred and Sil-
ver King are fine. — H. L. Gibson, Audi-
torium, Canton, Kas.

Girl of the Limberlost, all star. — Pat-
rons certainly responded on this and it
plea.sed wonderfully well. — H. L. Gibson,
Auditorium, Canton, Kas.

Forbidden Cargo, Evelyn Brent. — A
very good action drama. Miss Brent is
fine. — H. L. Gibson, Auditorium, Canton,
Kas.

The Air Hawk, Al Wilson. — An excep-
tional aeroplane thriller with some real
stunt.'^. — H. L. Gibson, Auditorium, Can-
ton, Kas.

White Fang, Strongheart. — The dog
was a good drawing card and this one
went over well with us. — O. D. Allis,
Derrick, Virgil, Kas.

FIRST NATIONAL

What Fools Men, Lewis Stone. — Very
good program picture. Pleased all. Not
hard to sell. Print and accessories good.
— Crane Theatre, Carthage, Mo.

Madonna of the Streets, Nazimova. —
Picture very good, pleased 90 per cent.
If all pictures were as good there would
be no room for complaint. Advise all
small towns to use this picture. It's a
great picture. Get busy. Accessories
good. — D. E. Grain, Electric Theatre,
Minden Mines, Mo.

Goldfish, Constance Talmadge. — Good
picture. Print in good condition. Lots
of good comedy. — C. H. Schupp, Princess
Theatre, Bunceton, Mo.

Flirting With Love, Constance Tal-
madge. — This show was great acting,
also a realistic story. Print fair. Ac-
cessories good.— C. S. Smith, Idle Hour,
Seymour, Mo.

Inez From Hollywood and So Big. —
Both good pictures. Pleased my patrons.
Print and advertising good. — Geo. Leath-
ers, Strand Theatre, Mt. Vernon, Mo.

Making of O'Malley.— Got a lot of
compliments on this picture. A good,
clean entertainment. A good one to play.
Print and advertising good. — Ira Stone-
breaker, Allen Theatre, Allen, Kas.

As Man Desires, Milton Sills. — This
picture was fine and pleased my patrons
well. Print and advertising good. — J. H.
Kelso, Baxter Theatre, Novinger, Mo.

INDEPENDENT
(In K. C. Territory)

Those Who Judge, Patsy Ruth Miller.
— This one pleased 90 per cent. — H. L.
Karr, Gem, Monett, Mo.

The Foolish Virgin, Elaine Hammer-
stein. — A splendid picture. Have been
running Independent service for two
months and am pleased with it. — J. M.
Bailey, Bailey, Waverly, Kas.

MIDWEST FILM DIST.

(In K. C. Territory)

The Overland Limited, Ralph Lewis.—

One of the greatest railroad thrillers of

all time, with Lewis at his best. — Wm.

Pershing, Pershing, Joplin, Mo.

PARAMOUNT

Adventure, Pauline Starke. — A dandy
picture. This one made them go out
talking. Play it. — Geo. Leathers, Strand,
Mt. Vernon, Mo.

The Shock Punch, Richard Dix. — A
good picture. He's everybody's favorite
here. — (Jeorge Leathers, Strand, Mt.
Vernon, Mo.

Code of the West, Larkin and Ben-
nett. — An excellent picture from the Zane
Grey story. A real western without any
shooting or killing. — W. A. Hillhouse,
Lyric, Glasco, Kas.

The Pony Express, Betty Compson. —
A dandy good picture. Many said bet-
ter than "The Wagon" and "North of
36."— O. D. Allis, Derrick, Virgil, Kas.

PRODUCERS
The Hoosier Schoolmaster, Henry Hull.
— This one old, but real good. Pleased
a good crowd. — W. A. Hillhouse, Lyric,
Glasco, Kas.

STANDARD FILMS
(In K. C. Territory)

On the (Jo, Buffalo Bill, Jr.— Pleased
100 per cent. Have bigger following on
Buffalo Bill than any other star. — H. L.
Karr, Gem, Monett, Mo.

Man from the Rio Grande, Art Mix.
A dandy good picture but not strictly a
Western. Enough of each, however, to
make good entertainemnt. — J. M. Bailey,
Waverly, Kas.

The Flame Fighter (serial)- — Opened
up with this serial Saturday. Plenty of
pep and action, and good fire scenes. Well
liked by patrons and, from comments,
expect big business throughout entire

ten episodes. — Martin Finkelstein, Apollo
Theatre, Kansas City, Mo.

The (Courage of Wolfheart. — This is a
good combination dog and western pic-
ture. Although the dog did not do quite
as much work as in some other produc-
tions, he was exceptionally good, and as
a whole consider it a good picture, and
did a fine business on it. — J. H. McGrath,
Indiana Theatre, Kansas City, Mo.

I sure am getting a wonderful play
on Buffalo Bill, Jr., and almost as good
on Buddy Roosevelt. — H. L. Karr, Gem
Theatre, Monett, Missouri.

UNIVERSAL
California Straight Ahead, Reginald
Denny. — This star is a worthy succes-
sor to the late idol, Wally Reid. — Wm.
Parsons, Pershing, Joplin, Mo.

Distributed by
Independent Film Corp., K. C, Mo.

man
'tor

%mmiland

TEAR OUT THIS BLANK AND
MAIL IN YOUR FILM REPORT TODAY FOR THE NEXT ISSUE

THE REEL JOURNAL,
512 Manufacturers'

Exch

xchange, Kansas City, Mo.
My opinion on pictures recently played here is as follows:
Title

Star

Remarks:

Producer

Title

Star

Remarks:

Producer

If Every Exhibitor Does His City

Duty There Will Be No Mediocre Theatre ..

Pictures. Exhibitor

^ THE CLEARING HOUS E

Tm' , ^^^l , I . T.[J.^rJ.^lAlJ.l,lJ,l.l.^l■l■l.r■lJ.l.^.l.l■l.l.lJ.lJ.lJ.l.l.l■l.l■l.>.l.ll■ll■ll l.l.l.l.l.l.ll.^.l.l<.|.,.^.,.lj.|.r.l

Buys

Tivo cents per word

payable in advance. UJ*'*L!*L'iIJJ.!JJJJX

IV o advertlnements

accepted for less

than 50c.

Eli

= [=

Sells

Soronil Hand Equipment, Seats, Projectors,

Screens, Pianos, Orsans, Tkeatres and MU-

eellaneoas Articles.

Rates for otber spaces
furnished on reqneat.
AVrlte for detailed re-
port of circulation
coveraare.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipp
organs, most «ny make. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.

WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

Brand new 1 KW Westing;house, 32 volt,
1150 speed, llKht and power srenerators
at ^8.00 each. Z6% cash, balance C. O.
D. VV^e have special prices on 32 volt
motors. We repair and rewind electric
motors and Kcnerators, etc.. Bargrnins on
electric fans. General Distrlbntlngr Co.,
Security Storage Bide., Duluth, Minn.

Ctf-10-3

Here Is your ippixirtiiiiity to ol)taiii u rfiil
good Imy oil jrrinders iiiii! liuffers at $1<.2.)
each. Brand new, in orlKinal fiatos, full i/i
HP., 110 volt, At', (to cyele, ciiolosed dust-
Iiroof motor. Hartralns in rclmilt motors, V-i
HI'., 110 volt, 00 cycle AC, money-back puar-
antce at $s.00 cacli, with pulley. Largest
dealers in new and used motors in the Norfli-
west. Ueneral Distrihuting Co., 110 Lake
Ave. S., Hulutli, Minn. CTF

'I'llKA'I'ltKS I'OK SALK

1 lieatre— 300 seats, two macliinoi. S. E.
Iowa town. 1500 i)o|). Alone. *:!.000 — *2,000
cash.

I heatre — .\ortli Iowa town, 1600, Sunday
show, alone, 240 seats, two inachlues, SS,6;5
cash.

'1 heatre 200 seats, two machines, County
Seat. So. Illinois town 2,000 pop., alone,
.$2,250. half cash.

South Dakota Theatre at SIO,000--$t,OCO
casli.

Write us, Smith Realty, Adrain. Minn.

Want llstlnes— theatres for sale— Smith Re-
alty, Adrian. Minn. C3T— 2.13

AT LIBERTY

Operator; on account of theatre closing.
Old-timer in the business, thoroughly cap-
able In all lines, all-round man, willing
wdrker. Address, Operator, .51 South Sophia

St., Fond Du Lac. Wisconsin. P2T— 1-30

WE HAVK A LIMITED number of Vs HP,
110 Volt, DC, and 220 Volt, DC motors at
S5.50 each. 1/G HP, same as above at $6.00
each. First class condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bids., Duluth, Minn. C-tf

USED THEATRE CHAIRS— At very low
prices. We replace broken backs and seats.
Why buy Junkl^C. G. Demel, 845 South
State, Chicago. PIT — 2-7

HIGH CLASS CARTOONIST, artist and
cameraman; must be experienced In Bray
and other popular systems of animation;
write fully lirst letter for Immediate con-
nection. National Film Studios. 311 So.
Sarah St., St. Louis, Mo. CST— 2-23

Mailing Lists

'Ou increase Bales

EQUIPMENT FOB SALE— Motor Genera-
tor, set 50 Amperes, D. C. 110 Volts, A. C.
Jlotor. (dnlplete with control panel, good
condition — #125.00. Rotary Converter, Wag-
ner, 50 Amps.. D. C. 220 Volts, A. C., coni-
pletA', like new— *250.00. YALE THEATRE
SUPPLY CO., Kansas City, Mo, C2T— 2-6

.Will help

f Send for FRE^ (.-ataloe gtvini; counts
and prices on thousands of cisssifieii
tiamesof yourbest prospectivecustom-
er8--National, State an (lLocal--Indlvid-
uals, Profeaaiona. Buainesa Concerns.

Guaranteed C ^ ,
irefundoi J ''each

^^^^^^^^^^'

isas.City

GolorplateCo

S'/'and Walnut - Kansat Gtr

Mmn4707

Halftones Color Mates
fine Etchings

V^on time^^s^^^

PLAIN & NOVELTY
ON ALL FEATURES
We Specialize in
Ru sh Ord ers
All Heralds without
imprint shipped same
day. With imprint
shipped day afl<T.

.'Pies & Prices
on Request

"26 So. Wabash Ave., Chicago

TitKtTRttmtiu[ q^e^,cA,^ Bldg. "^St lqu.s. mo'*!!^''^'

fisiftjukinuKnii]

FOR SALE — All or half interest In the
Musical Movie, Goliad, Texas; house not a
white elephant, but is making good money.
The price is very attractive. Write W. A.
Riemenschneidcr, Goliad, Tex. PST — 2-18

EQUIPMENT WANTED— 1 HP.
a % HP. Motor, A. C. Single Phase,
110 Volts. Address Wm. Sickman
.\Iontrose, Mo.

motor or

60 Cycle,

, Box 66,

PIT— 1-SO

EQUIPMENT FOR SALE— Two Simplex
Type S Arc Lamps — $35.00 each; 2 Simplex
Regular Arc Lamps — $15.00; 2 Powers, Type
E Arc Lamps — «20.00 each; 2 Motlograph
Type F Arc Lamps and Housings — $50.00
each. All good as new and rare bargains.
YALE THEATRE SUPPLY CO., Kansas City,
-Mo. C2T— 2-6

EQUIPMENT FOR SALE— 2 Peerless Arc
Controls, almost new, cost $125.00 each. Price,
$75.00 each. 1 Metal Booth, 1 Machine- $45.00.
YALE THEATRE SUPPLY CO., Kansas City,
Mo. C2T— 2-6

150 UPHOLSTERED CHAIRS— Brand new
seats, standards and arm rests. Only backs
slightly used. An $8.00 value. Will seB very
cheap. — C. G. Demel, 845 South State, Chi-
cago. P4T — 2-7

ROLLER BROTHERS

THEATRE ARCHITECTS

114 West 10th St.
Kansas City, Mo.

340 Douglas Bldg.
Los Anfeles, Calif.

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9635

KANSAS CITY, MO.

^^Otte of the Most Pleasing Things That
He Has Done!''

—Harriett UnderhiU RICHARD

in the

New York
Herald-Tribune

HIT UP THE BUSINESS
with BARTHELMESS!

The N. Y, Strand is getting fast action at
the box-office this week. "Barthelmess
scores again!" That's been said for every
Barthelmess picture — and it's true again for
"Just Suppose"! Barthelmess SCORES!
Thrills of the polo fields and brilliant ro-
mance put "Just Suppose" among the big
winners of First National's unbeatable array
of money-getters — ^the greatest line-up the
Industry ever saw.

Adapted from the

play by
A. E. Thomas

Directed by
Kenneth Webb

FIRST NATIONAL Is Running Away With It...!

^:a."l--^^"t T^«-^"i ^"f%fi -^i-t-^i ■\^i.^i3i-ix^t -K-x :^i :M'i.\yi'Si'i3fi.'vi-"jr^s"jri"j.i''jLi-'^ i"^ »"^ tv^-t-^-i-y-i"^ i".,>!-i"^i"JrT^

ST. LOUIS

n^h&^ilm Trade- ^aper of the Soutkufc/slj

im>i^::i^iwtx^.

COMING!

Casey of the Coast Guard

WITH

George O'Hara
Helen Ferguson

A Few of the Big Exhibitors Who
Have Signed Up.

Newman Theatre, Kansas City
Orpheum Theatre, Wichita, Kas.
Orpheum Theatre, Joplin, Mo.
Tackett Theatre, Coffeyville, Kas.
Best Theatre, Independence, Kas.
Isis Theatre, Kansas City, Mo.
Lenhart Circuit, Kansas City, Mo.
W. D. Fite Circuit, Kansas City, Mo.
Linwood Theatre, Kansas City, Mo.
and
MANY— MANY— OTHERS

CASEYt^h-e
CQ4ST GUARD

..Ceor^OHara
Helen Ferguson

Geo. O'Hara — Star of the famous
"Fighting Blood" series, heads the big
cast — that's enough to assure you of
packed houses for 10 weeks.

_VASEVoFTHB

^SrGUARDi

CeORGE O-HARA
.HELEN FERGUSON

Buy Now — and Cash In on this Already Sold to Your Public
Box-Office Attraction

, VOL. XI

I So. <J

/I:-

FEBRUARY 6, 1926

Published Every Saturday by
REEL JOURNAL PUB. CO.

"\T n n II f n otn i-dre* "F.-r /"han c<»

$2.00
a Year I

Noah Webster Was Right

His Definition of "STANDARD" is:

^'Havins a Recognized Value''

He evidently had in mind

TANDARD

.TANDARDIZED

'ERVICE

— when he wrote that part of the dictionary

52 ACTION FEATURES per year

52 SIDE-SPLITTING COMEDIES per year

AND A REAL SERIAL EVERY WEEK

furnished on a

COMPLETE PROGRAM BASIS

Now Booking

Herbert Rawlinson

"THE FLAME FIGHTER"

A spectacular 10-chapter serial full of thrills and suspense —
A fire picture always makes money — This one cannot miss!

As sure as you follow a fire department to a fire,the people will follow "The Flame Fighter" to your

box-office.

Standard Film Exchange

113 West 18th St. Kansas City, Mo.

!■] Illlllll Illllllllllll l Illlllllllllll Illllllllllllll Illllllll lllllllllllllllflMm i l l Ill lll l I llll l l ll llll l ll l l ll l l lll l l l ll l lll l I I I II II I H IIIIIIIIIII|IHIIIII II I I Illllll lll ll ll l ll l lll l lllll B

H.^

REHFIEUD-

^^x"^^"-

U=S ='1'" twenty »* """'iVno^*!"* - SiV> ^
Ve 069t-

./>*

LATEST
WESTERN

SCREEN FIND

WITH HIS WONDERFUL
HORSE AND HIS PALS -
FI2ANKIE DARRO, PONY
AND DO&

Have you

played these

TOM TYLER

winners

"LET'S GO
GALLAGHER"

".•C tupon Con»r«ilon

'THE WYOMING
WILDCAT"

"THE COWBOY
MUSKETEER"

^^FP6T ACTION DRAMA OF THE WEST

THE preatest box office drawing power combination
in Western Pictures today is smiling Tom Tyler, his
wonderful horse and his little Pals, Frankie Darro,
pony and dog. They knock 'em off their seats every-
where. Going big everywhere. Different, better, bigger
by miles than the average western. Play 'em steady and
watch your business grow.

Distributed by

FILM BOOKING OFFICES OF AMERICA, Inc.

Snower Bldg., Kansas City, Mo. Exchanges Everywhere

Pag* Four

THE REEL JOURNAL

~x<

The

GOV. BAKER WITHDRAWS PROPOSED AMUSEMENT

TAX LEVY

BEN SHLYEN

rubliaher nnd Editor

C. C. Tucker, aot. Mkt.

Circulating In Missouri.
Kansas, No. Oklahoma
No. Arkansas, West. |
Kentucky, West. Ten-
nessee, So. Illinois and
S. W. Indiana.

Every Sntnrday by
It i; E I. J O U R N A I

puiJMSHiNO ro.

Manufacturers Excbanir<il|
Kanaiu City, Mo.

Food for Thought

The writer heard a startling statement
the other day, which summed up, was:
"Well the independents can't last much
longer." There were reasons given,
which, after all, were only opinions. And
of course, the opinions of an individual.
Nevertheless it was a startling state-
ment, and we began to consider some of
the facts.

Recently a long established independ-
ent exchange closed its St. Louis office.
Lack of business is the only attributing
cause, which in this particular case re-
sulted from too many buying cliques,
small chains or circuits, buying the best
they could for the least possible; ruth-
lessly bartering for price. And the lit-
tle fellow, the Independent, was up
against it.

On a recent visit to St. Louis, the
writer was acquainted with some of these
facts. In most cases the State Right
Exchange was holding on, hoping for a
change for the better in the face of
great odds. Quality of product seemed
to mean nothing. Type of product was
not even considered. It was just a ques-
tion of "how much can I get for as little
as I want to give you — Take it or leave
it!" In the meantime more of these buy-
ing cliques are being formed.

In the Kansas City territory the situ-
ation is gradually becoming like that of
St. Louis — here and there a new circuit —
and in many cases the Independent ex-
change is not even being considered. In
this regard it will be well for the exhibi-
tor to remember that the Independent
producer and distributor is the safety
valve of this business. Product for prod-
uct, or picture for picture, he deserves
at least a fair break. Except in the
instance of certain types of program pic-
tures, the Independent producer puts as
much brains, as much ability and as
much money into the making of worth-
while box-office attractions as does any
other producer. He is willing to weigh
his product on a quality basis with any
other product. He should not be delib-
erately or even carelessly overlooked.

The voice of the people of Missouri
has re-echoed among the hills of Jeffer-
son City, which accounts for the decision
of Governor Sam Baker to call of his
plans to attempt to burden a 10 percent
nuisance tax on the people of the state
in the form of a levy on amusement ad-
missions and tobacco sales.

The Governor announced the calling off
of his plans on January 29. He stated
that opposition from all parts of the
state was responsible for his change of
heart. He knew from what he heard that
his pet measure didn't have a chance to
go over at the polls next November.

He had proposed to submit the propo-
sition to the people in the form of a
constitutional amendment. The funds
thus raised would have been used for
public education.

On January 26, at a meeting of his
advisors and others interested in the sub-
ject matter at Jefferson City, Governor
Baker rode roughshod over those who
sought to oppose his plans and forced an
approval of the proposition. The Gover-
nor intimated to the committee that he
would submit it in the form he favored
regardless of what the committee did.
Several voted "aye," three or four voted
"no," and the others did not vote.

Despite the Governor's formal state-
ment that his proposal on the amuse-
ment and tobacco tax met with more
general favor than any other proposi-
tion, the opposition to the plan centered
on the proposed 10 percent tax on amuse-
ment and tobacco sales. The general pub-
lic would not have been affected directly
by the other provisions of the measure.

Delegations of theatre men from St.
Louis and Kansas City were on hand to
protest the proposition. Among them be-
ing R. R. Biechele and A. H. Cole of
Kansas City and Joseph Mogler of St.
Louis.

Later members of the Moving Picture
Machine Operators Union Local No. 143,
St. Louis, adopted a resolution denounc-
ing the plan and appointed a special com-
mittee to work against its passage.

Governor Baker is a former school
teacher.

Joe Rosenberg Promoted
to English Post for

'U"

Joe Rosenberg, Universal salesman in
the Kansas City territory, has won a pro-
motion which takes him to England where
he will be connected with Universal's
sales staff, it was announced this week
by local Universal officials.

Rosenberg has made many friends in
his connection with the Kansas City Uni-
versal Exchange, and he is ranked as one
of the leading salesmen of the local of-
fice. He plans to sail for the Continent
about April 1.

Tommy Taylor, another of the local
"U" boys, has also been assigned to a
sales post in Universal's British organi-
zation.

PATHE NEWS CAMERA HELPS
DECIDE CUSTODY OF CHILD

When Judge Vincent M. Brennar of
Detroit was confronted with the prob-
lem of justly awarding three-year-old
Irene Przybla to the proper guardian,
when both her mother and foster
mother claimed her, he showed the
judgment of a modem "Solomon" and
sought the aid of Pathe News to pho-
tograph the countenances of both
"mothers" when he pronounced a test
decision to provoke emotions of the
women.

In accordance with pre-arranged
plans made by Judge Brennan, Pathe
Branch Manager Oscar Hansen and
Pathe News Cameraman, P. A. Simon,
two Pathe cameras were in court on
the day that the Judge made a test
decision.

The exclusive Pathe News pictures
were taken in the Detroit courtroom,
while Judge Brennan explained to the
two women, Mrs. Julia Przybla, the
child's mother, and Mrs. Irene Goosen,
who has raised Irene since she was a
few months old, that neither of them
might have the child.

When Judge Brennan and several
psychologists viewed the Pathe News
pictures, they saw that Mrs. Goozen
expressed the greater agitation and
emotion and she has been awarded the
life-custody of little Irene.

Seider Calls Film Board

Compulsory Organizatioi

GILLINGWATER IN PATHE COMEDY

Claude Gillingwater, well known screen
celebrity, has been engaged by Hal Roach
for a new Pathe comedy and is already
at work on the new fun-film under the
direction of Richard Wallace.

Says Arbitration Has Not Been Suc-j
cessful

New York. — Terming the present ar
bitration system "compulsory" am'
branding the report emanating from th
Motion Picture Producers and Distribu-
tors of America of its "tremendous suc-
cess in settling commercial disputes il
the motion picture industry" as mislead-
ing. Business Manager Joseph M. Seide
of the Motion Picture Theatre Owne:
of America has charged Will H. Hayi
with breach of faith.

The national exhibitor organization|3;
stand for a system of "voluntary" arbi-
tration, whereby dictators would be elim-
inated, was gaining such headway in the;
publicity channels of the industry that it'
was Mr. Hays, according to Mr. Seider,
who several months ago broached to the
Motion Picture Theatre Owners of Amer-
ica the subject that both organizations,
clamp down the lid and desist from a pub-
lic airing of arbitration affairs until ne-
gotiations in this respect had been con- i
summated under cover.

Mr. Seider makes known that in com-
pliance with overtures from the Hays or-
ganization, and with the sole desire to
bring about a speedy adjustment of ar-
bitral matters which would be equitable
to the exhibitor as well as the distribu-
tor and producer, the Headquarters of
the National exhibitor organization at
745 Seventh avenue, Manhattan, immedi-
ately shut down on all news concerning
the inter-negotiations.

February 6, 1926

Pag€ Five

^^for the luwa

''^^^ mike'''^ mike

MIKE

MIK

MIKE

MHCE MIKE MIKE »^"^^ MIKE

MIKE MIKE MIKE MIKE MIKE

MIKE

MIKE MIKE ^^^" MIKE
M//.^ MIKE MIKE MI
IMIKE MIKE MIKE Mikt
MIKE MIKE MIKE

MIKE MIKE

MIKE

Marshall Neilan's

Miracle Comedy

Sensation

with

Sally O'Neil
Charles Murray
Ford Sterling
William Haines

MIKE

They 'Uproar!!!

Watch^em eroyird into
your theatre.

They'll laugh! They'll yell!!

— and for days after!

"MIKE" will definitely establish your theatre as tlie entertainment center of

your community

It*s Anotfier Big Reason Why

Is the Talk of the]Industry

W. A. SCULLY

Resident Manager
3332 Olive St.
St. Louis Mo.

J. E. FLYNN,
District Manager

C. E. GREGORY,

Resident Manager

1706 Wyandotte

Kansas City, Mo.

Page Six

THE REEL JOURNAL

The First Run Situation in St. Louis -

BY DAVID F. BARRETT
(St. Louis Representative of THE REEL JOURNAL)

In view of the wide-spread publicity
given to the St. Louis first-run situation
in recent weeks it is of more than pass-
ing interest to obtain a cross-cut of the
dominant figures in the St. Louis motion
picture world and the policies they have
pursued in booking film for their thea-
tres — Spyros and Charles Skouras, heads
of Skouras Brothers Enterprises, and
their associate in the St. Louis Amuse-
ment Company, Harry Koplar.

Skouras Brothers have in charge the
Missouri, Grand Central, West End Lyric
and Capitol Theatres, all first-run houses
and are building the 4,000-seat Ambas-
sador Theatre at Seventh and Locust
street. The St. Louis Amusement Com-
pany operates twenty-four of the leading
neighborhood and suburban theatres in
the St. Louis district. They have several
other houses which are closed for the time
being and also have plans for the con-
struction of other houses.

The other theatres in St. Louis which
book motion pictures first run are the
St. Louis, Delmonte, Kings, Loew's State
Revue and Grand Opera House. In all
there are 108 theatres in the St. Louis
metropolitan district which book pictures
regularly, including three vaudeville
houses. There are fourteen other houses
closed and sixteen houses projected. The
ratio of seats per population is one seat
to every 7.5 persons. This is based on
the actual number of seats in the houses
and not on the claims usually made by
press agents or in advertising. The ca-
pacity of houses closed, projected and
airdomes is not included. On the latter
basis the ratio of seats is the startling
one of a seat for every 3.8 persons based
on a population of 850,000.

These are the bare, unvarnished facts
concerning the situation in St. Louis.

The attention of the country on St.
Leuis was focused recently when a num-
ber of independent exhibitors, members
of the St. Louis Motion Picture Exhibit-
ors League headed by Joseph Mogler,
president, wired to R. F. Woodhull, presi-
dent of the Motion Picture Theatre Own-
ers of America, pointing out that the
projected 4,000-seat theatre to be built
in St. Louis by William Fox would
greatly aggravate the situation caused
by over-seating, and a conference was
sought with Mr. Fox to talk over the
first-run problem. Mr. Fox promptly
advised Mogler by wire that it was his
intention to visit St. Louis about Janu-
ary 15, when he would be pleased to
meet the signers of the telegram to
Woodhull. Apparently press of other
business forced Mr. Fox to change his
plans as he has not as yet paid this visit
to St. Louis.

Although the telegram to Woodhull
stated that it was not inspired by any
fir.st-run circuit, but was authorized by
the independent exhibitors own organi-
zation, the charge has been made in some
quarters that in some way Skouras
Brothers were behind the effort to per-
suade Mr. Fox not to build a large first-
run theatre in St. Louis.

In view of this a declaration of Spyros
Skouras on this point is very pertinent.

Commenting on a rumor in local film
circles that he may have met Mr. Fox

while on a recent business trip to New
York, Mr. Skouras said upon his return
to St. Louis: "There was no occasion
for me to meet Mr. Fox and Idid not
meet him while in New York. Mr. Fox
has a perfect right to build a first run
theatre in St. Louis if he desires to do so,
and I most certainly would not presume
to interfere with his plans.

"The same is true of any other pro-
ducer or distributor or individual exhib-
itor who may desire to build a first-run
house here. They know their own busi-
ness best.

"Much has been printed and said about
the policies of our theatres, but I believe
that the theatre-going public of St. Louis
knows from experience that we have al-
ways sought to give them the best pic-
tures obtainable. The record of the pic-
tures that have been shown at the thea-
tres is the best evidence.

"Naturally because of our connections
we owe a certain allegiance to First Na-
tional and Famous Players Lasky. Every-
thing else being equal it is proper for us
to favor First National and Paramount
films. Or to stretch a point in their
favor. They are our bread and butter so
to speak. We could not be expected in
fairness to side-track a First National
or Paramount picture on a given date for
a picture of some other producer that was
of no better box office appeal.

"In addition to our obligations as as-
sociates to First National and Para-
mount we must also .see that our patrons
obtain the best entertainment it is possi-
ble for us to present at the admission
charges we make. If we believe that we
can make money with a big picture pro-
duced by some other organization than
Famous Players or First National we
have not hesitated to buy it.

"That has been our policy in the past
and it will continue to be the policy in
not only the first-run houses we are now
operating, but also in the Ambassador
when that house is opened. However,
primarily the Missouri is now, and the
Ambassador will be, a Paramount first-
run theatre."

The Grand Central, West End Lyric
and the Capitol theatres, prior to Skou-
ras Brothers taking over the manage-
ment of the Missouri Theatre, devoted a
very generous proportion of their play
dates to other pictures than First Na-
tional. It is also a fact that Skouras
Brothers have paid record prices for big
pictures they purchased on the open mar-
ket.

The Missouri Theatre during its career
has not confined itself to Paramount Pic-
tures. Neither has Loew's State Theatre
been an exclusive Metro-Goldwyn-Mayer
house. The Delmonte, Kings, Rivoli and
Grand Opera house have shown first-run
pictures of many producers and distribu-
tors.

To some in St. Louis film circles the
charge that Skouras Brothers dictated
the telegram to Mr. Woodhull is little
short of amusing. Some of the men who
affixed their signatures to that telegram
are the keenest kind of business rivals
to the theatres in which Skouras Broth-
ers have an interest. So it is difficult
to figure out why they should aid their

competitors even if such aid was sought.

In the last analysis the pictures shown
on the screen are the best evidence of
what the policy of a house really is.
Statements are words, and as the adage
says, "Actions always speak louder than
words." With this in view a check of
the film shown in the theatres of Skou-
ras Brothers and the St. Louis Amuse-
ment Company on Sunday, January 31,
may be regarded as Exhibit A.

On that date the Missouri .showed "The
American Venus," (Paramount) and the
Grand Central, West End Lyric and Capi-
tol Rudolph Valentino in "The Eagle"
(United Arti.sts). In the twenty-four
houses of the St. Louis Amusement Com-
pany the count was: Paramount, 3; Me-
tro-Goldwyn-Mayer, 7; First National, 4;
Producers Distributing, 1; Warner
Brothers, 2; Fox, 3; United Artists, 1;
state right distributors, 5. Two of the
theatres had double features.

And in big picture month which starts
on February 6 the line-un for the Grand
Central, West End Lyric and Capitol
theatres .shows: "Lady Windermere's
Fan"; "The Sea Beast"; "Irene" and in
the concluding week of the month, "Mem-
ory Lane" at the Grand Central and
"Three Faces East" at the West End
Lyric and Capitol. Included are two
First Nationals, two Warner Brothers
and a Producers Distributing picture.

Spryos P. and Charles Skouras and!
their brother, George Skouras, started!
their motion picture careers in a very!
humble position. The same is true of]
Harry Koplar.

Could it have been possible for them I
to have attained their truly wonderful ]
success if they hadn't given the public
the kind of entertainment wanted ? That's j
the question that disinterested observers 1
ask.

Whether St. Louis is over-built rests
entirely with the point of view from '
which the existing facts are reviewed.
The number of theatres now operated,
and the seats therein must be taken at
face value.

%mmhnd |

^CpanwuumtCpictures

REAor sew !

Big Pictures, high peak revenues, all through 1926, spring,
summer and fall, IF YOU PLAY PARAMOUNT. AND
THINK— every one of these pictures, AND MORE, TOO,
is ready to be played now!

m] \ TITLE

BOX OFFICE HIGH SPOTS

WM] \ TIT LE

BOX OFFICE HIGH SPOTS

TH^ANERICAN
VENUS

NANNEOUIN

Ms Beaiily mid i-xiilolla-
tloii spcflal

.lamos C'ruze-Fiinnic Hurst
$."ifl,000 Lilierty Masazino
prize story

!lft

A KISS FOR
^^CINDERELLA

HANDS UP!

^"^ENCHANTID
HILL

"THE./:;-./; .

^I^^m

Barrlc-Brenon-Bronson
successor to "Peter Pan"

VANISHING
AMERICAN

"THE GRAND
DUCHESS AND
THE WAITER"

"^SOHOAND
DANCE MAN

Ziuie Grey's epic of the
Indian — another $2 show-

Parisian love comedy
with Menjou-Vidor

lirenon prod, of George
M. Cohan's stage success

Another liaymoud Griffith
comedy success

BEHIND

liHa;(0:ii

Comedy speeiai about the
sunny side of the war

Peter B. Kyne's best
scilcr superbiy screened

A $2 road show now
available at pop. prices

THE SPLENDID
CRIME

DANCING
MOTHERS

Bebe Daniels in William
de Mllle crook comedy

The B'wy stage sensa-
tion nroducert by Brenon

SPECIAL ATTRACTION —

A PARAMOUNT RELEASE -• PRODUCED BY HAROLD LLOYD CORP.

HAROLD llOyD./ For Heaven's Sake!

DIRECTED BY SAM TAYLOR

(TENTATIVE TITUE)

AND FOLLOWED BY 33 BIG SPECIAL

TO TURN SPRING INTO FALL /

Member Motion Picture Producers and Distributor .s of America, Inc. — Will H. Hays, President.

Page Eight

THE REEL JOURNAL

F. B. 0. Lists Eleven

For February Showing

Four Features and Seven Short Subjects
Are Offered.

Eleven releases have been scheduled
for February release by F. B. 0., Roy
(Jhurchill, local manager, announced this
week. Four are feature productions, and
seven are short subjects.

The features are headed by "The
Tough Guy," Fred Thomson; "Beyond
the Rockies," starring Bob Custer; "The
King of the Turf," the ninth of the ser-
ies of Gold Bond productions, with Ken-
neth Harlan and Patsy Ruth Miller, and
a Lefty Flynn picture yet untitled.

The seven short subjects are "The Gi-
raffe's Long Neck, Bray cartoon; "Alice
Blues," two-reel comedy; "Mazie's Mar-
ried," Number 12 of the "Adventures of
Maizie;" "Here Comes the Bride," No. 2
of the "Fighting Hearts" series, starring
Alberta Vaughn; a Bray comedy,
"Heavy Love," and "Uncle Tom's Cabin,"
and another of the "Fighting Hearts"
series, "Read 'Em and Leap."

:change'

Fiddler's Contest With

Chas. Ray's 'Some Punkins'

Stanley Chambers, head of the Miller
Theatres in Wichita, is planning an old
fiddlers' conte.st as a tie-up with Charles
Ray's new picture, "Some Punkins," ac-
cording to E. C. Rhoden, manager of
Midwest Film Distributors, local distrib-
utors for the picture. The new vehicle
will go into Wichita in April, Rhoden
said.

Rhoden pointed out the excellent pos-
sibilities for a tie-up of this kind, and
also referred to the opportunities of sim-
ilar exploitation on the picture, "Sweet
Adeline," the following Ray picture.

A tie-up has been arranged with Wit-
mark and Sons, music publishers, who
have issued a new edition of the popu-
lar song, to be out in time for exploi-
tation with the picture.

%mmhnd

EXCH

C>iovindAlon0
MovieRow^

Blaine Cook, exhibitor of Beatrice,
Neb., and Holton, Kas., was in to ar-
range bookings.

The Kansas City First National ex-
change screened the new Johnny Hines
picture, "Rainbow Riley," this week. Ac-
cording to W. A. Burke, assistant man-
ager, this is one of the best in which
the star has ever appeared.

* * *

L. J. McCarthy, formerly assistant
manager of the Kansas City First Na-
tional exchange, has recently been ap-
pointed branch manager of First Na-
tional's Milwaukee office.

* * *

When Alex Meshcom, owner of the
New Palace Theatre, 608 East Fifteenth
street, saw a group of children peering
through the windows of the theatre's
popcorn stand, he investigated and found
C. E. Stucker, stand manager, huddled
on the floor, dead. Death was caused by
heart disease.

Educational Booker's week, conducted
nationally last week in all Educational
Exchanges, was responsible for the rec-
ord business at the Kansas City branch,
according to R. C. Borg, booker. The
winners in the contest will be announced

from the home office shortly.

* » *

Felix F. Faust, general manager of
distribution and sales for Metro-Gold-
wyn, and Allan F. Cummings, sales sta-
tistician, paid the local M-G-M office a

visit this week.

* * *

.1. E. Flynn, district manager for
Metro-Goldwyn, was in town to hold a
sales meeting with the local boys over
the week end.

* * »

Sam Goldflam, Kansas City manager
for Arrow Pictures, was out in the ter-
ritory this week in the interest of his
product. He visited several key towns
in Southern Kansas.

* « *

"The Road to Yesterday," Cecil B. De
Mille's special production for Producers
Distributing Corporation, goes into its
Kansas City premiere at the Globe Thea-
tre Saturday. The picture has received

unusual comment from press and critics.

* * *

Harry Silverman, salesman for Inde-
pendent Pictures Corporation, is hitting
up a great sales record out in Western
Kansas. Although Harry has been cov-
ering the same territory for two weeks,

every day brings forth a new contract.

* * *

_ Sid Ginsberg has been appointed spe-
cial representative for the Independent
Film Corporation to handle Screen Snap-
shots, which was recently acquired by
that company for distribution in Kansas
and Western Missouri.

■Frank Cass, formerly with Pathe here,
who is now West Coast serial represen-
tative for that firm, has been transferred
from Los Angeles to San Francisco.

Frank sends regards to all his friends
in this territory.

Joe Levy, Warner Bros, manager here,
reported good business on a trip through
the territory this week. He brought in
new contracts from Lawrence, Manhat-
tan, Junction City and Wichita.
« * *

A. W. Day, formerly booker at the
Kansas City Warner Bros. Exchange, has
resigned. He has been succeeded by
Charlie Lewis, a veteran in the industry
here. Lewis has been connected with
Vitagraph prior to the merger of that
company with the Warners for eight
years continuously.

* * *

Bill Levy, widely known among film
men here, has opened up the President
Flower Shop in the new President Hotel.

* » *

Midwest Film Distributors have an-
nounced that the premiere showing of the
picture, "Morals for Men," will be at
the Liberty Theatre the week starting
February 13. Agnes Ayres and Conway

Tearle are starred.

* * *

Ed Wagoner, home office accessory
representative for P. D. C, left this week
for Omaha after having started an ac-
cessory sales campaign at the Kansas

City office.

* * *

J. S. Shortley of the Strand Theatre,
Independence, Kas., Glenn Dickinson of
the Dickinson Circuit of Lawrence, and
G. L. Hooper, Orpheum, Topeka, were
Movie Row visitors this week.

* * *

Metro-Goldwyn's big special, "Mike,"
will have its Kansas City premiere at
either the Newman or Royal Theatre,
about March 1, C. E. Gregory, local man-
ager, announced this week.

* * *

"Tommy" Thompson, for several years
a salesman for the Vitagraph-Wamer
Bros, organization here, has accepted a
position with the selling force of the

local Metro-Goldwyn office.

* * *

Among the exhibitor visitors of the
week were: H. E. Garber, Baxter
Springs, Kas.; A. F. Perkins, Schnell
Theatre, Harrisonville, Mo.; C. M. Patee,
Patee, Lawrence, Kas., and R. B. Chris-
tian, Byers Theatre, Excelsior Springs.

* * *

W. H. Hurley has bought the Maple
Theatre, a Kansas City suburban house,
from P. G. Vaughn.

Julius Stern, president of the Stem
Bros. Film Corporation, producers of
Century Comedies for Universal, stopped
off in Kansas City this week enroute
from Los Angeles to New York.

Rube Jackter, special representative of
Columbia Pictures, and Charles Bessen-
bacher, manager of the Independent
Film Corp., local distributors for Colurn-
bia product, have returned from a trip
through the territory.

February 6, 1926

Page Nine

Here's Another One '•'•'•

ROMANTIC,
LUXURIOUS,
APPEALING,
THRILLING

y^^p

o*-^

..^^^

THE HOME OF FASHION
in America is Fifth Avenue,
but when an unsophisticated
girl there faces the dangers
that Barbara did, what must
she do?

A startling, dramatic, thrill-
ing photoplay of fashion and
passion.

IT'S HERE — For Your Theatre in Time for the Big

Spring Fashion Parade

gnal jrn-n

Producers Distributing Corporation

KANSAS CITY

C. A. Schnltz, M»r,

III \y. mb St.

ST. LOUIS

Art LaFlante, Mgr.,

SS08 Llndell Bird.

Page Ten

THE REEL JOURNAL

F. B. 0. Plans Twelve

Specials for New Year

The Picture Must Have "Show Handle,"
Schnitzer Says.

F. B. O.'s twelve specials for the new
1926-27 program will be something of an
innovation in motion picture production,
according to J. I. Schnitzer, vice-presi-
dent, in charge of production, who is in
Hollywood for a stay of several months.

"The day of producing 'just a picture'
is over," says Mr. Schnitzer. "It sounds
like a paradox, but it is nevertheless true
that mere merit is not enough. To pro-
duce and market pictures in these days
of fast competition a production must
have more to recommend it than that it
is simply entertaining, or a good story.
What the show game needs today is what
for want of a better word, I might call
"Idea" pictures.

Mr. Schnitzer believes that every pro-
duction turned out should have what he
calls a "handle" — some angle by which
the exhibitor can take hold of the prod-
uct and interest his public.

"We will not make any specials for the
coming season that have not an out-
standing show 'handle,' " Mr. Schnitzer
says. "An example of what is found in
the early successes of Emory Johnson,
"The Third Alarm," "In the Name of the
Law," and others. For next year we will
have at least two Gene Stratton-Porter
pictures. The same is true of Laura Jean
Libbey. "Her Honor The Governor,"
is one of our pictures scheduled for next
season.

The dramatization of the woman in
politics, as exemplified by such women as
Governor Nellie Ross of Wyoming and
"Ma" Ferguson of Texas, is a big selling
point.

Feld to Work With

Katz in Publix Chain

Milton H. Feld, who has been associ-
ated with Frank Newman in the man-
agement of Paramount's Million Dollar
and Metropolitan Theatres in Los Ange-
les, has been promoted to an important
post with Sam Katz, head of the newly
organized Publix chain. Feld has been
an untiring worker on the Coast, and his
promotion comes as an outstanding honor
for the former Kansas City showman.

Feld was formerly connected with New-
man here in the management of the
Newman and Royal Theatres, and prior
to that was manager of the Kansas City
Universal Exchange. He is an associate
member of The Wampas, the industry's
national association of motion picture ad-
vertisers.

Laugh Month Exploitation Contest Judges Announce
Names of Winning Exhibitors

McMANUS' COMIC CHARACTERS TO
BE BROUGHT TO SCREEN BY 'U'

What promises to be one of the best
two-reel comedy series ever made for the
screen is promised for next season's
market by Stern Brothers, makers of
two-reel comedy releases for distributfbn
by Universal exchanges. A contract has
just been signed by the Stem Brothers
and George McManus, the famous news-
paper cartoonist, whereby the comedy
producers have obtained the screen rights
for the popular newspaper cartoon char-
acters "The Newljnveds and Their Baby."
The series will include 13 two-reelers.

Roy Tillson, manager of the Fuller
Theatre, Kalamazoo, Michigan, won first
prize — $100 — for the best entry for the
first week in the Laugh Month exploita-
tion contest. Editors of national trade
papers were the judges.

Mr. Tillson's entry was the most com-
prehensive campaign ever displayed on
a two-reel comedy. Making the Educa-
tional Pictures release, "The Fighting
Dude," a Lupino Lane Comedy, the cen-
ter of his Laugh Month advertising for
the first week of the month. Mr. Tillson
backed up a great lobby display with
newspaper advertising, newspaper pub-
licity, street ballyhoo, special posters,
half posters on the fronts of street cars,
trailers and slides and practically every
other form of advertising available to
this live wire exhibitor.

The second prize for the week — $50 —
was awarded to Mr. F. V. Kennebeck,
North Star Theatre, Omaha, Nebraska, a

second run house, for a comprehensive
display which was arranged to run
throughout the* month and which, during
this week, was tied up to exploit the Fe-
lix the Cat Cartoon, "Felix Trifles With
Time," Pathe's Our Gang Comedy, "Dog
Days," an Aesop Fable, "Noah Had
Trouble," and the Fox Imperial Comedy,
"Cloudy Romance."

The $25 third prize went to Mr. J. A.
Murphy and Mr. Lou Williams of Family
Theatre, Philadelphia, a neighborhood
house with a daily change of program.

Mr. Sam Carlton, manager of the
Strand Theatre, Frankfort, Indiana, took
fourth prize— $12.50.

Fifth prize— $10— went to Mr. Guy
Bays, Globe Theatre, Buena Vista, Va.,
for a ballyhoo in connection with the two-
reel Century Comedy, "Queen of Aces."

Sixth prize — $5.00 — was awarded to
Mr. A. H. Giles, Royal Theatre, Garrett,
Indiana.

Reginald Barker Signs

New Contract with M-G-M

Reginald Barker, famous director of
many successes, returns to the Metro-
Goldwyn-Mayer studios on a long term
contract which he signed last week with
Louis B. Mayer, vice-president of M-G-
M, in charge of production.

Mr. Barker comes back to Metro-
Goldwyn-Mayer after a short engagement
with Fox Studios. He joined the Fox
force after having completed "The White
Desert" for Metro-Goldwyn-Mayer.

Reginald Barker is considered the
world's greatest director of outdoor pro-
ductions. His success with his two out-
door pictures for Metro-Goldwyn-Mayer,
"The Great Divide" with Alice Terry and
Conway Tearle, and "The White Desert"
with Claire Windsor, Robert Frazer and
Pat O'Malley, do much to uphold his
reputation in this line of production. The
snow scenes taken on the Continental Di-
vide for "The White Desert" are consid-
ered the greatest thing of the kind that
has ever been done.

"THE WANDERER" RUNS CLOSE TO
RECORD IN K. C. PREMIERE

Reports from first engagements
throughout the territory indicate that
"The Wanderer," Paramoui'^t's big dra-
matization of the biblical story of the
Prodigal Son, is going over successfully
everywhere. At its Kansas City pre-
miere at the Royal, this picture grossed
$100 less in the first two days than did
"The Ten Commandments," record
breaker, according to Ben Blotcky, local
manager.

The special was directed by Raoul
Walsh, and offers Wallace Beery, Ernest
Torrence, William Collier, jr., in the lead-
ing roles.

'tor

SCHILDKRAUT IN NEW LEAD

Further substantiating their announced
intention of making "Shipwrecked" a real
special production, Metropolitan Pictures
have secured Joseph Schildkraut to play
opposite Seena Owen in this picturiza-
tion of Langdon McCormick's spectacu-
lar melodrama.

DE MILLE SIGNS DON CRISP

Donald Crisp was signed to a long-
time contract by Cecil B. De Mille this
week, and will direct three productions
this year for release through Producers
Distributing Corporation.

%mmhd

TRAILERS SELL SFATJ!
YOUR HOST EFFECTIVE SALESMAN

February 6, 1926

Prnga Etmotn

This Bow-wow Star

Gets Good Business EVERYWHERE!

And what a punch he puts in this one as he executes a thrilling rescue
in a forest fire — Filmed in the Great Redwoods of California

Just part of what
Geo. Pardy said
in Motion Picture
News :

This is a dog pic-
ture warranted not
only to appeal to lov-
ers of the canine
race, but to movie
fans in general. For
it's undoubtedly good
audience material,
that isn't handicap-
ped by a suggestion
of having been la-
boriously built up to
exploit the four-
footed, star, "Thun-
der," a too familiar
fault in films of this
type. There's a for-
est fire scene of such
vivid realism that
you actually seem
to hear the flames
crackle, and Thun-
der's rescue of the
child and dash
through fire and
water makes 'em all
gasp.

Drawing Power. —

If your patrons are
strong on dog films,
this should be a

Summary — Blends
interest in wonder-
fully clever dog and
that of melodrama-
tic and romantic ele-
ments successfully.
Well directed, acted,
offers stunning
views. Natural set-
tings of Government
Big Tree Reserva-
tion at Santa Cruz,
wonderful!

Midwest

Film Distrs., Inc.

1710 Baltimore
Kansas City, Mo.

E. C. Rhoden, Mgr.

n i

Page Twelv*

THE REEL JOURNAL

Barbara La Marr's Death

a Shock to Industry

Truitt and Jones Form

America Theatres, Inc.

Screen Favorite Succumbs to Lingering
Tubercular Affection.

The industry was shocked this week
by the untimely death of Barbara La
Marr, a First National star of the first
magnitude, who died suddenly in her
home at Altadena, Calif., from a linger-
ing tubercular affection. She was 28
years old.

Miss La Marr had been in ill health
for several months, and in her last pic-
ture was forced to give over her role to
another actress because of her failing
condition. Recent reports of physicians,
however, had been of an optimistic na-
ture, making her death come more as a
shock.

She had been in pictures since she was
fifteen years old. At that time, when
.she had run away from home to enter
the movies, she was called by a Califor-
nia judge as "the girl who is too beauti-
ful." For several seasons her beauty has
given her a high ranking at the box
office as one of the best drawing cards
in the industry.

PUBLIC THEATRE SCHOOL GRADU-
ATES FOUR LOCAL SHOWMEN

Four young showmen from the Kansas
City territory have been graduated in the
first class of Paramount's Theatre Train-
ing School in New York. In ceremonies
which marked the completion of the
course of study in New York recently, 30
students were graduated. The school,
which was started some six months ago,
has changed its name to the Public Thea-
tre Managers Training School.

The graduates from this territory
were: R. M. Gilliam, Kansas City; W. J.
Gable, Beloit, Kan.; H. K. Wareham,
Manhattan, Kan.; and F. F. Smith, Cha-
nute, Kan. All will be assigned to posts
with Paramount's Public Theatre Circuit.

"Vanishing American"

Into Royal Feb. 13

"The Vanishing American," Para-
mount's next epic production, will start
an extended run at the Royal in Kan-
sas City February 13. The production
will be shown at increased prices. Rich-
ard Dix is the feature player, assisted
by a strong supporting cast of popular
players. According to reports this pro-
duction has been setting up new records
in various parts of the country. It is
expected to have a long run at the Royal
here.

Send In Your
Box-Off ice Reports |

NOW TAKING BOOKINGS ON THE
LENTEN SEASON SPECIAL— THE PAS-
SION PLAY— showing the Life of Christ,
h reels. The blgrgest and hest money get-
ter on the market. 35 brand new prints
nviillable. Vfe ship anywhere In the U. 8.
in ample time. BLAND BBOTHERS, T30
8. Wabash Avenue, Chicago, 111.

Jack Truitt and Lee Jones have formed
the American Theatres, Inc., with a half-
million capitalization, for the purpose of
operating a chain of theatres in this ter-
ritory.

The theatres now included in the cir-
cuit are the Sedalia, Strand and Liberty
at Sedalia, Mo., the Grand at Moberly,
Mo., and the new house replacing the
old Grand at Moberly. Several deals for
other houses are now pending.

Film Board to Occupy

Larger Quarters March 1

The Kansas City Film Board of Trade
will move into new quarters about March
1, in the new building under construc-
tion at 1715-17 Wyandotte street, it was
announced this week.

In the new location, the Film Board
will occupy a pretentious suite of three
rooms, one for the secretary, another for
the arbitration committees, and a room
for the regular meetings.

The first floor of the building has been
leased to Film Booking Offices.

The

"WRONGDOERS"

First of the

Bernarr McFadden

True Story Productions

NOW BOOKING

Enterprise
Film Corp.

115 W. 18th Street
Kansas C!ty, Mo.
Bob Withers, Mgr.

FILM MEN—

When in

LSEDAUA,2g^

■ Make], Your Headquarters at the

New
Royal Hotel

FAZENDA ELEVATED TO STARDOM

After many years on the comedy
screen, Louise Fazenda is to be starred.
Miss Fazenda signed a new contract
with Warner Bros, this week under which
she will be starred in her own right dur-
ing the coming year, and also co-starred
with Willard Louis in high class comedy-
dramas.

Extra Profits
for Every Show
in 1926

THE SPICF. OF THE PROGRAM"

No other Short Feature trade-
mark has ever meant so mudi to
you as a showman.

To your patrons the Educational
Pictures trade-mark is a guarantee
of a fine added attraction on your
program. For years the pictures
bearing it have been the undisputed
leaders in their field.

To you it is an assurance of
added profit when you show it in
your lobby. You know that an
Educational Picture will generally
save the day when your feature
is a bit weak — and that it will make
your show a little better.

And you know you can count on
cooperation when you book an Edu-
cational Picture — the best service,
a full line of accessories, complete
advertising and publicity helps — all
backed up by consistent national
advertising.

Educational carried this ad in
The Saturday Evening Post, Janu-
ary 9th, to help yon build bigger
business in Laugh Month.

Book Educational

Pictures and

Boost^them for

Bigger Profits.

ST. LOUIS «i^iB*""^'— »«a

S. J. Hankln, Hesldent Mijr.

SS34 Olive St.
KANSAS CITY

C. F. ScnnlnK, Hesldent Mgr.

180 W. 8th St.

Mr. Exhibitor: A«k at the Film Exchanges
for the

It's little to Bsk for, but it's the only

reliable aid you can give your inusicia->s

to help put the picture gjyr. "

February 6, 1926

Paf« Thirtaan

r.D.U.

High Speed — Romantic
Action Pictures Starring
the popular idol of mil-
lions. Handsome —
Upstanding

LEFTY

In His Latest and Easily One of His Greatest Pictures

1 i8»«MMWB»iea«-^»w»*»»s»-- 'ti waraMM MaBwt

''THE TRAFFIC COP*'

Backed by absolutely sure-fire result-producing exploitation

Distributed by FILM BOOKING OFFICES OF AMERICA, Inc., Snower Bldg., Kansas City, Mo.

Exclusive Foreign DiSl:ributors

RC Export Corporation

ibbo Bioadway

New YorK

FBO Pictures. QMB a.

235 Frlednctiscnisse Berlin.

Germany

R.C Expori Corp. 26-17 DArWaySt. London.
England

Society Aimnvmc des Rims FBO

b9FaLibouijSt.HorK)re Paris

France

THIS latest LEFTY FLYNN is a
crackerjack. It has everything,
Comedy, Heart Throbs, Action,
Thrills, Tears, and Handsome upstand-
ing Lefty puts this over with a wallop.
Never has Lefty appeared so marvelous
as in "THE TRAFFIC COP." Play it
and advertise it as a special. It will
pack 'em in and make good. Wonder-
ful paper and advertising material.

HAVE YOU PLAYED THESE
LEFTY FLYNN Winners,

"High and Handsome"
"Heads Up"
"Smilin' at Trouble"

All these productions
Produced and Directed by

HARRY GARSON

Fagm Fourt»«n

THE REEL JOURNAL

= " H l l==l t 3

about

"i " =ir=^

" ' ir=ii II 1 1=

To Al Jennings, Edward Sedgwick's head make-up man, fell the lot of
decorating a thousand redskin braves for their battle with General Custer
in Universal's "Flaming Frontier," or "The. Indians are Coming."

John Bowers and Lilyan Tashman in "Rocking Moon,"
a Producers Distributing Corporation release, directed by
George Melford.

One of the action scenes
in the Associated Exhibi-
tors release "North Star,"
featuring Strongheart.

■

W^^

Hwr

™lj

mf'V^

. y|

^^af^

jRot ji

■^^m

■^

{' '"j^S

Jack Lloyd, Educational char-
acter actor, who has played more
than 300 distinct parts in come-
dies for this company.

The Dancer of the Imperial Ballet,
Laura La Plante, in a scene from 'The
Midnight Sun," Universal release.

A scene from the Metro-Gk»ldwyn- Mayer triumph, "The
Merry Widow." John Gilbert and Mae Murray are in the cen-
ter.

February 6, 1926

Page Fift»0n

?iiiT^i>y»tygiiy^jf^y^yffl?fgffi^a?f^K^:?^^

You'll Find One Everywhere

1926 Film Year Book Now Being Distributed

— Cloth bound for permanent use.

— Gold Stamped — Nearly 900 pages

— A mine of information.

— Authentic reference data on production, dis-
tribution, exhibition and foreign market.

— A year in the making.

— A ready reference guide to answer your
questions.

— 1001 subjects of interest to everyone in M. P.
Industry.

— Address of all theatres, studios, companies,
publications, state righters, agents, etc.

— A complete production chart of all produc-
tions, with producer, director, star and
footage.

— Filmdom's Encyclopedia.

— You'll find one everywhere.

The Recognized

Reference Book of the

Film Industry

Used constantly by Exhibitors,

Editors, Producers and Film

Folk Generally, The World

Over

Price $5.00 a Copy

OR FREE TO

FILM DAILY

SUBSCRIBERS

Cut It Out!

To-day
Now

The Film Daily

1650 Broadway
New York City

Date

Enter my yearly subscription to The

Film Daily immediately, including Short

Subject Numbers, Directors Number and a

Complime»tory Copy of the 1926 Film Year

Book •«* about January 20th — herewith my

check for $10.00.

NAME
THEATRE .
ADDRESS

Page Sixteen

THE REEL JOURNAL

:: Kansas City Trade Directory ::

Here is a List of Leading Film Exchanges and Dealers of This Territory.
Deal With These Recognized and Established Firms.

NATIONAL

EXCHANGES

DISTRIBUTORS

STATE RIGHTS

EQUIPMENT

ASSOCIATED EXHIBI-
TORS, Inc.

Ill West 17th St.

Frank Cassil, Manager

J. Schorgl, Booker

Telephone — Harrison 8645

PATHE EXCHANGE,
Inc.

Ill West 17th St.
J. A. Epperson, Manager

J. Schorgl, Booker
Telephone— Harrison 8645

INDEPENDENT FILM
COMPANY

lis West 17th St.

Chas. Bessenbacher, Mgr.

S. A. Hamilton, Booker

Telephone, Grand 3160

COLE THEATRE
SUPPLY CO.

Powers Machines

109 West 18th St.

T. F. Cole, Manager

Telephone— Harrison 2231

MIDWEST

EDUCATIONAL FILM

EXCHANGE, Inc.

130 West 18th St.

C. F. Senning, Mgr.

R. C. Borg, Booker

Telephone— Grand 2886

PRODUCERS

DISTRIBUTING CORP.

HI West 18th St.

C. A. Schultz, Mgr.

C. M. Parkhurst, Booker

Telephone— Harrison 0919

CHAS. M. STEBBINS
PICTURE SUPPLY CO.

Motiograph DeLuxe

Machines

1818-22 Wyandotte St.

C. M. Badger, Manager

Telephone— Grand 0134

ECONOMY
FILM SERVICE

The Mail Order Exchange

No Contracts

113 West 18th St.

Bernard C. Cook, Manager

Telephone — Harrison 8351

FIRST NATIONAL

PICTURES, Inc.

T. O. Byerle, Manager.

Wm. A. Burke, Asst. Mgr.

R. Heft, Booker

1712-14 Wyandotte St.

Telephone — Harrison 8623

UNITED ARTISTS

CORPORATION

1706 Baltimore

G. F. Navarre, Mgr.

L. J. Doty, Asst. Mgr.

Telephone— Grand 1822

J. E. FOLAND
Distributor

ARCTIC NU-AIR

Cooling and Ventilating

Systems

111 West 18th St.
Telephone Grand 2095

•

STANDARD FILMS
113 West 18th St.

F.' J. Warren, Gen'l Mgr.
G. E. Akers, Sales Mgr.
Telephone— Grand 1318

FILM BOOKING
OFFICES of AMERICA,

Inc.

Snower Bldg., 18th & Bait.

Roy E. Churchill, Mgr.

J. A. Masters, Office Mgr.

Charles Oliver, Booker

Telephone— Harrison 3257

UNIVERSAL FILM

EXCHANGE

1710 Wyandotte St.

Harry Taylor, Mgr.

L. E. Harned, Booker

Telephone— Harrison 5624

K. C. SCENIC CO.

Drops and Curtains of

all Kinds

24th & Harrison Sts.

Telephone — Harrison 2735

METRO-GOLD WYN

PICTURES CORP.

1706-08 Wyandotte St.

C. E. Gregory, Mgr.

G- H. "Gib" Jones, Booker

Telephone-<;rand 2110

WARNER BROS.-
VITAGRAPH, Inc.
1820 Wyandotte St.
Joe Levy, Manager
Chas. Lewis, Booker
Telephone— Harrison 8304

PEERLESS
FILM SERVICE

109 West 18th St.

Bernard C. Cook, Mgr.

C. Berwick, Booker

Telephone, Harrison 8351

EXHIBITORS FILM

DELIVERY AND

SERVICE CO.

Ill West 18th St.
E. E. Jameson, Mgr.
Telephone— Grand 2095

of eac

in adv

8 directory will b<
month.

inges of copy mu«
ice of publication

i I
it

d£

published in the f i

be in our office o
ite.

rs
ne

t issue
week

February 6, 1926

Paga Seventeen

k>$y^S:^^ssN \\ss

li»i»^fcitflBJi'>

f^ST- LOUIS

FILM MARKET

Bandits Flee from Guards

in Attempt to Rob Espy

After binding three employes of the
West End Lyric Theatre January 25,
three young bandits waited from 7 a. m.
to 10 a. m. to hold up Manager Cullen
Espy.

Espy, however, did not enter the thea-
tre until the arrival of an armored truck
which each week conveys the Saturday
and Sunday receipts to a bank.

The bandits were too cowardly to risk
a battle with the armed guards on the
truck and fled from the theatre. Later
Espy found the prisoners and released
them.

Universal Wins Support

in Laemmle Anniversary

The Reed-Yemm-Hayes Circuit in
Southern Illinois has booked Universal's
product 100 per cent. Universal has also
obtained ten first run play dates in St.
Louis from Skouras Brothers and Wil-
liam Goldman as their contribution to
Carl Laemle's Twenty-ninth anniversary
celebration.

Phantom of the Opera has been booked
in all of the key towns of the St. Louis
territory, Billy Truog, district manager
for Universal was advised when he paid
us a visit this week. Nicky Goldhammer,
assistant manager, also brought in a
flock of fat contracts following a trip
into the territory.

Stempfle Lets Contract

For St. Charles Theatre

Robert Stempfle of the Strand Thea-
tre, St. Charles, Mo., has awarded the
contract for his new theatre there to E.
M. Humphrey, a St. Charles contractor.
The building will be two story and base-
ment, 50x140 feet and of brick, steel, con-
crete and mill construction.

Youth and Ex-Cop Held

in Grand Central Probe

A young man and a former patrolman
who were arrested following an unsuc-
cessful attempt to hold up Spyros Car-
das, manager of the Grand Central The-
atre, Grand and Lucas avenues, January
24 are alleged to have confessed to the
police that they were implicated in sev-
eral other robberies.

Among the list was the robbery of the
Liberty Music Hall, Delmar boulevard
west of Grand boulevard, on December
21.

Manager Cardas captured and dis-
armed the young men when handed a
note which read: "Go into your office.
Don't make any noise, or I'll blow your
head off."

St. Louis Girl Wins

Arrow Star Contest

Miss Pansy Curtise, 2115 Adelaide
avenue, St. Louis, won the St. Louis
Times-Arrow Pictures movie contest and
will be sent to New York for a try-out
in the movies.

For two weeks she will also appear
with the Woodward Players, a dramatic
stock company, at the Empress Theatre,
St. Louis. She will work for four weeks
in Arrow's studios.

The finale of the contest was held at
William Goldman's Kings Theatre on Jan-
uary 29. During that week the fifteen
girls who were selected from among the
thousands of original entrants put on a
skit at the Kings.

Soccer Football Prize

Offered By Loew's

A silver soccer ball to be known as
Loew's State Theatre challenge trophy
has been accepted by President Jack
Grosse of the Municipal Athletic Asso-
ciation and is the big prize for which
thousands of St. Louis boys and young
men will play soccer football in the pub-
lic parks each Sunday. A team to gain
permanent possession of the trophy must
win the city championship three times.

Manager Harry Greenman has also ar-
ranged to have motion pictures taken of
the big championship battle when the
city title will be decided next Spring and
the winning team will apnear on the
stage of the theatre to receive the cup.

SHOW LABOR FILM

"Labor's Reward," the American Fed-
eration of Labor's cinema history of the
labor movement is being shown in vari-
ous theatres throughout St. Louis, begin-
ning on February 1.

The film was first shown at the Cin-
derella Theatre operated by the St. Louis
Amusement Company. Later in the week
other houses on that circuit showed the
pictures.

Motion pictures were used by the sev-
enteenth annual convention of the Na-
tional Association of Merchant Tailors
held in St. Louis, Mo., January 27, to
show the American man just what sort
of clothes he should wear if he wishes to
be in style at all times.

Closing quotations of St. Louis film
stock on the St. Louis exchange, Janu-
ary 30, were: A— $51.50 bid and $52
asked and St. Louis Amusement $53 bid
and $54 asked.

[SH=l[=l[=ll=lI=l[==H=ll=][=lEll=ll=lEj

I BRIGHT BITS <?W"
i NEWSY NOTES M

|B=in=Tr=ii=iF=ir=i[=ii=n = ; i=n=i F=ip=i|=ii|

A modern cafeteria has been opened
in the Loew's State Theatre Building, St.
Louis, Mo., by the Woman's Chamber of
Commerce. Profits from the establish-
ment will be used to finance scholarships
in St. Louis and Washington universities
and Principia Academy. A matinee
luncheon will be a feature.

Joe Friedman, special representative
for Reginald Denny, was a visitor of the
week.

Lou Hess, manager for Universal, is re-
covering following a minor operation for
an infection in his side.

Roy Dickson has taken charge of the
local Arrow office.

Nat Steinberg has been appointed
manager of the Local Associated Exhibi-
tor Exchange.

Floyd Lewis, district manager for Ar-
row Pictures, has returned from a sales
conference in Chicago.

The theatre at Creel Springs, 111., has
been closed.

A. E. Adkinson, who was temporary
manager for the local Associated Ex-
hibitors following the resignation of Roy
Dickson, has moved over to the Pitts-
burgh, Pa., office. He came to St. Louis
from Cleveland.

Arthur S. Kane, business manager for
Douglass McLean Pictures, was among
our visitors Saturday, January 30. He
spent the week-end in St. Louis.

E. E. Hillar, special serial representa-
tive for Pathe, was a caller of the week.

The board of directors held their an-
nual meeting at Herrin, 111., the past
week. Present at roll call were: John
Marlowe, president; J. Caesar, secretary,
and the following film peddlars: Eddie
Alperson, Warner Brothers; Nicky Gold-
hammer, Universal; C. L. Hickman, Uni-
versal; Butch De Frenne, Paramount;
Mike Dunn, St. Louis Film; Tommy To-
bin, F. B. 0.; J. Talley, Associated Ex-
hibitors, and Bill Barren of United Art-
ists. It is certainly an event for so many
gentlemen to call on an exhibitor at one
time,

Page Eighteen

FIRST NATIONAL
Frivolous Sal, Mae Busch, in a good 8-
reel action picture. This pleased every-
one. It will go over any place. Good
for any house. Tone good. People went
out saying it was a good program. Had
good audience.— S. N. Graham, Savoy
Theatre, Palmyra, Mo.

The New Commandment, Blanche
Sweet.— A dandy good picture. In fact,
the first picture that has made me a jit-
ney on the first of the week in a blue
moon. Step on the gas as it will please
all.— L. D. Metcalf, Grand, Ash Grove,

As Man Desires, Milton Sills in a good
action picture that pleased the audience
here Sills sure did good work and is
well liked here. Received many com-
ments on this one. Tone good. Sunday
ves Special, yes. One hundred percent
good.— S. N. Graham, Savoy Theatre,
Palmyra, Mo.

Marriage Whirl.— Good picture.
Pleased all. Fred C. Chandler, Dixie
Theatre, Vandalia, Illinois.

If I Marry Again — Feature Pleased
our patrons. Drawing power average.—
S. E. Pirtle, Orpheum Theatre, Jersey-
ville, Illinois.

Idle Tongues.— Very nice picture. Had
lots of good comments on it. Seemed to
please everyone.— F. H. Jones, Jr., Dixie
Theatre, Wynne, Arkansas.

Memory Lane.— A real picture in every
way. Direction and action perfect; good
comedy relief and a good story holding
interest throughout the entire eight reels.
Not a very good drawing title and not
very good attendance. Better second
night.— T. J. Price, Home Theatre, Ob-
long, Illinois.

Dark Angel. — This was a good picture
and pleased the audience. Did good busi-
ness both days and only wish that I
could book in a picture every day tliat
would please my patrons as well as this
one did.— Billy Meuller, Miller Theatre,
Jefferson City, Mo.

The Bad Man.— A splendid story and
a good cast. Holbrook Blinn did real
work. We need more pictures of this
kind.— Fred E. Carney, Star Theatre,
Marked Tree, Arkansas.

Too Much Money. — A real audience
picture. They all liked it. Lewis Stone
was excellent in comedy role. All pic-
tures need some comedy situations. — Mrs.
Frank Paul, Marvel Theatre, Carlinville,
Illinois.

New Commandment. — Picture good-
No biz account snow storm and cold
weather.— Theo. Coleman, American
Theatre, Mt. Carmel, Illinois.

Bluebeard's Seven Wives. — Very good.
Clean Comedy. One of the good ones.
Business fair.— Price, Home Theatre, Ob-
long, Illinois.

In Hollywood With Potadh & Perlmut-
ter. — Very good show. Poor crowd on
account of snowy weather. — P. J. Bur-
ford, Princess Theatre, Doniphan, Mo.

So Big. — Picture good. Condition of
print good.— E. H. Brucker, Columbia
Theatre, Columbia, Illinois.

Splendid Road.— A most wonderfully
fine picture pronounced by some patrons
the "Best you have ever had," and very
"good." It deserves everything an ex-
hibitor can do for it. He can't go wrong.
Print good. Accessories very fine. — O.
W. Williams, Rialto Theatre, Monett, Mo.

INDEPENDENT

(In Kansas City Territory)
After Business Hours, Lou Tellegen,
Elaine Hammerstein. — One of the best
pictures shown in a long while. A so-
ciety, racing drama. — J. M. Bailey,
Bailey, Waverly, Kas.

METRO-GOLDWYN

Go West, Buster Keaton — Everyone
seemed to enjoy it. A good picture and
a real print.— T. D. Peal, Royal, Grain
Valley, Mo.

The Only Thing, Eleanor Boardman. —
A good picture. Turned out a good
crowd. Print good. — T. D. Peal, Royal,
Grain Valley, Mo.

MIDWEST

(In Kansas City Territory)

The Sp«€d Spook, Johnny Hines. —

Just fine. One of the best comedies I

ever played. Good print. — J. H. Peet,

Gem, Appleton City, Mo.

Helen's Babies, Baby Peggy. — Good.
Pleased them all. Print good. — J. H.
Peet, Gem, Appleton City, Mo.

PATHE
What Price (Joofy, Charlie Chase (com-
edy) — You may broadcast it to Europe
and Hedjez that this one is a knockout.
Print fine.— E. W. McClelland, Rex, Gil-
man City, Mo.

Stereoscopiks — These novelty subjects
have never failed to make us money. We
use them with weak pictures to put the

THE REEL JOURNAL

program over. — Franklin and Steele,
Whiteway Theatre, Fredonia, Kas.

P. D. C.

Madam Behave, Julian Eltinge, Ann
Pennington. — This delicious farce comedy
stands out far above the general run
of its class. Of course, Julian Eltinge's
perfect personification of a woman is
well known from his success on the le-
gitimate stage. His happy faculty of be-
ing a "He man" together with a "Per-
fect Lady" makes him irresistibly funny
in the many hilarious situations that
arise in the plot.

It is not our custom to write regard-
ing a picture because if we get the habit
we are afraid we would sometimes shoot
awful knocks, but we feel that this pic-
ture is more deserving than the usual
run of its kind. — Garden Amusement
Company, Garden City, Kansas.

STANDARD

(In Kansas City Territory)
Fast Fighting, Buddy Roosevelt. — A
good action Western picture. Good story
and plenty of thrills. — J. M. Bailey,
Bailey, Waverly, Kas.

TEAR OUT THIS BLANK AND
MAIL IN YOUR FILM REPORT TODAY FOR THE NEXT ISSUE

THE REEL JOURNAL,

512 Manufacturers' Exchange, Kansas City,

Mo.

My opinion on pictures recently played here is as follows:

Title
Star

Prod«j

Remarks :

Title

Star Producer..

Remarks

If Every Exhibitor Does His
Duty There Will Be No Mediocre
Pictures.

City

Theatre ..
Exhibitor

=]=

Two cents per word
payable in advance.
X o advertisements
accepted for less
than 50c.

THE CLEARING HOUSE ®

i 7 IIIII . T . I . I . I.>I.I.I.I-l.r.l.l.l.T.I.T.I.I.I.f.l.l.T.I.I.T.I.I.IJ.l.l.l.t.l.T.I.T.I.I.I.I.l.l.l>m32:

■T J^T^tAI .'. IJ^^Ty.iy.TJ.JJJ J Jf JMJ^ fT J nVny , ^

Sells

Second Hand Equipment, Seots, Projectors,

Screens, Pianos, Organs, Theatres and Mls-

cellnneoos Articles.

Buys

Rates tor other spaces
furnished on request.
Write for detailed re-
port of circulation
coverage.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipe
organs, mo«t any mak*. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

Brand new 1 KW Westlnghouse, 32 volt,
1150 speed, lls:ht nnd power ffenerators
nt $48.00 each. 25% cash,, balance C. O.
D. We have speciiil prices on 32 volt
motors. We repair nnd rewind electric
motors and generators, etc.. Bargains on
electric fans. General Distributing Co.,
.Security Storage Bldg., Duluth, Minn.

Ctf-10-3

JIIST ITRCHASEl) AT AUCTION— 185
brand iitw Kobbiiis & Myers motors, now on
sale at l)is baruain prices. 110 volts, $19.00;
220 volts, $->u.m). Examination allowed.
Money refunded if not 100% satisfied. Aot
qniekly while tliey last. Also all kinds of
<ptlier liar«ains in the line of Simplex, Mono-
graphs, Powers and Suitcase Portable Pro-
jectors, Automobile Generators. Tell us your
needs. ■\VESTKRN FEATURE FILMS, ~S0
S. Wabasli Ave., Chicago, III. P2t— 2-13

Minnesota Ssenic Studio, 242 Second Ave-
nue North, Minneapolis. P6t— 3-13

FOR SALE — Rolls for player piano. Forty
Cents each while they last. Send for list if
you Avant to select. — Majestic Theatre, Wash-
Inutou, Kans.

MOVIES WANTED— Prefer North Missouri.
AV. J. Miller (Exclusive Theatre Broker), 321
Securities Bldg., Ues Moines, Iowa.

150 UPHOLSTERED CHAIRS— Brand new
seats, standards and arm rests. Only backs
slightly used. An $8.00 value. Will sell very
cheap C. G. Demel, 845 South State, Chi-
cago. P4T— 2-7

HIOH CLASS CARTOONIST, artist and
cameraman; must be experienced In Bray
and other popular systems of animation;
write fully flrst letter for Immediate con-
nection. National Film Studios. 311 So.
Sarah St., St. Louis, Mo. CST— 2-23

EQUIPMENT FOR SALE— Motor Genera-
tor, set 50 Amperes, D. C. 110 Volts, A. C.
Motor. Complete with control panel, good
condition — $125.00. Rotary Converter, AVag-
ner. 50 Amps., D. C. 220 Volts, A. C, com-
plete, like new— $250.00. YALE THEATRE
SCPPLY CO., Kansas City, Mo. C2T— 2-6

AVANTED TO BUI'— Movie business in
town of not less than 500 pop, Kansas pre-
ferred. AVhat have you? J. AV. Norman,
Scott City, Kans. Pit- 2-6

THEATRES FOR SALE

Theatre — 300 seats, two machines. S. E.
Iowa town, 1500 pop. Alone, $3,000— $2,000
cash.

Theatre — North Iowa town, 1600, Sunday
show, alone, 240 seats, two machines, $3,675
cash.

Theatre — 200 seats, two machines. County
Seat, No. Illinois town 2,000 pop., alone,
$2,250, half cash.

South Dakota Theatre at $10,000— $4,000
cash.

AVrite us, Smith Realty, Adrain, Minn.

AVant listings — theatres (or sale — Smith Re-
alty. Adrian, Minn. C3T-2.13

EQUIPMENT FOR SALE— Two Simplex
Type S Arc Lamps — $35.00 each; 2 Simplex
Regular Arc Lamps — $15.00; 2 Powers, Type
B Arc I,amps — $50.00 each; 2 Motiograph
Tjpe F Arc Lamps and Housings — $50.00
each. AH good as new and rare bargains.
AALE THEATRE SUPPLY CO., Kansas City,
Mo. C2T— 2-6

AVE HAVE A LIMITED number of Va HP,
110 Volt, DC, and 220 Volt, DC motors at
$5.50 each. 1/G HP, same as above at $6.00
each. F'irst class condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bids., Dninth, Minn. C-tf

USED THEATRE CHAIRS— At very low
prices. AVe replace broken backs and seats.
AVhy buy junk?- C. G. Demel, 845 South
State, Chicago. P4T— 2-7

FOR SALE — All or half Interest In th*
Musical Movie, Goliad, Texas; house not a
white elephant, but is making good money.
The price Is very attractive. Write W. A.
Riemenschneldcr, Goliad, Tex. P3T— 2-13

OPERATOR AT LIBERTY— 12 years' ex-
perience on all makes. Good references. Re-
liable. AVritc Box L, care Reel Journal.

Clt— 2-6

Edison M. P. machine, all complete with
Mazda light eijulpment. Also good screen.
$50 takes all.— J. AV. Breakbill, Republican,
Mo. P2t^-2-13

PICTURE OPERATOR— At liberty. Expe-
rienced, reliable, competent, and will devote
time to manager's interest. Best of refer-
ence. H. A. Garrett, Box 156, Chaffee, Mo.

C2t— 2-13

Here is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 6-inch emery
wheel on one side and 6-Inch btiff on the
other. Are of full Vt HP, AC, 60 cycle, en-
closed dtist proof motor with cord and plug
and ready to run. Bargains In new motors,
% IIP, 110 volt, 60 cycle, single phase, AC,
with cord, plug and pulley at $9.75 each.
Money refunded if not satisfactory. Largest
dealers in new and used motors and genera-
tors In the Northwest. — General Distributing
Co., 110 Lake Ave. S., Duluth, Alinn. Ctf

>%G010 StAI.
TkwT RECmiRS

' ^^jitomalicSckgt l^^istei'©)r'poi'aHori

Q^ COLftSuiAUisniO

SPECIAL BARGAIN prices on brand new,
motor driven fans, 16-in. at $35.00; IS-In. at
$45.00; 20-in. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money back guarantee, 110 volt, 60 cycle, sin-
gle phase, AC, DC, of the same price. Gen-
eral Distributing Co., 110 Lake Ave. S., Du-
luth, Jllnn. Ct(

EQUIPMENT AVANTED— 1 HP. motor or
a % HP. Motor, A. C. Single Phase, 60 Cycle,
110 Volts. Address AVm. SIckman, Box 66.
Montrose, Mo. PIT— 1-30

AT LIBERTY

Operator; on account of theatre closing.
Old-timer In the business, thoroughly cap-
able In all lines, all-round man, willing
worker. Address, Operator, 31 South Sophia

St., Fond Du Lac. Wise onsin. P2T-1-30

EQUIPMENT FOR SALE— 2 Peerless Arc
Controls, almost new, cost $125.00 each. Price,
$35.00 each. 1 Metal Booth, 1 Machine— $45.00.
YALE THEATRE SUPPLY CO., Kansas City,
Mo. C2T— 2-6

AT LIBERTY — Operator wanting position
in town of about 5,000 to 25,000. For par-
ticulars, write Paul Blauth, Tower Hill, HL

Cll>-2-6

SEATS FOR SALE, 630—175 of them up-
holstered. Priced sensationally low for
quick sale. AVrite F. P. Robinson, Maryvllle,
Mo. C3tH-2-20

ROLLER BROTHERS

THEATRE ARCHITECTS

114 West 10th St.
Kansas Citjr, Mo.

340 Douglas Bldg.
Los Angeles, Calif.

Heralds - Programs
Throw -Aways

and All Kinds of Small
Theatre Printing at

REASONABLE
PRICES

We Can Furnish Cuts

Write Us Today

KE^NE

=\ftsfj=

19th and Wyandotte Streets
Kansas City - Missouri

I Defy You to Forget It

No» 469 — Straight from the Shoulder Talk by Carl Laemmle,
President of the Universal Pictures Corporation

EVERY NOW AND THEN YOUR BUSINESS, NO MATTER HOW STEA
it may be, needs a tonic to keep its circulation spurting on for another period of tii

AND THAT'S WHAT IT WILL QET WHEN YOU SHOW "THE STl
ALARM/* Here is a booster, a tonic, a real "kick" or whatever you want to call it—
kind that gets right down to the rock bottom of human nature and pleases your ai
ence from head to foot.

"THE STILL ALARM" WILL HIT YOU RIGHT WHERE YOU LIVE AND
will do exactly the same thing to your audiences. It will bring them up from tl
chairs with excitement and will send them home to tell their friends about it. Th
the kind of stuff that builds and builds and builds your business and mine!

NO MAN EVER GETS SO OLD THAT HE LOSES THE THRILL HE G
from boyhood when the fire engines went scooting off to fight a fire. As for mysel
don't care how hard I am working or how hard I am playing— if I hear the fire engi
coming down the street, FU drop everything to see them and hear them!

WE HAVE DELIBERATELY PLAYED ON THAT UNIVERSAL HUM.
emotion in making "TKe Still Alarm/* We have worked in every kind of fire hok
the public loves — and we*ve stuck in some new stunts you never saw in your whole I

FOR INSTANCE, THERE IS ONE SCENE WHERE THE FIRE CHIEF AI
some of his men are trapped like rats in the sixth floor of a burning building. You
the whole building, not just a close-up of it, with fire and smoke shooting from ev
floor. Their only possible chance for escape lies across a narrow ledge built along
face of the building from one window to another. It is too narrow to crawl on «
only wide enough to permit the men to cross by flattening themselves against the v
with their stocking-footed toes clinging precariously to a few inches of brick.

BOY, WHAT A SCENE!

IT'S ONLY ONE OF MANY CORKING GOOD NEW FIRE SCENES, Bl
this one alone will give you and your people something to store away in your memor
In fact, I defy you to forget it!

IT IS A MIGHTY SATISFYING THING TO OFFER YOU PICTURES LI
this — pictures deliberately built to suit your needs — pictures based on a thorough kno
edge of showmanship and what the people are sure to love.

IT IS A GREAT THING TO BE ABLE TO TELL YOU THAT EVE]
promise we made in advance is coming true in even greater degree than we promis

UNIVERSAL HAS THE PICTURES — UNIVERSAL IS MILES AND MIL
ahead of all and DON'T YOU FORQET IT /

tNSAS CITY

n^he ^ilm ^rade ^aper of the Soutlm^oystj

VOL. XI

I N(i. 10

/Z:-

FEBRUARY 13, 1926

Published Every Saturday by
REEL JOURNAL PUB. CO.
Mantifacturera* Exchanire

J2.00
a Year I

Pag, Two THEREELJOURNAL

Sherman Was Right

BUT

In his day there was

No film industry

No Producer-owned theatres

No Block Booking

No high "PRESSURE" film selling

War might have been h in 1864, but to the

1926 Exhibitor it holds no terrors!

Every Poison Has Its Antidote

•!SS5S5ni!S»JS!i5im)S!-5!!SJSiSiS5i5iiSii35

TANDARD

Complete Service Plan '^^XAND ARDlZEyD

ERVICE

Write For Our
Complete Service Plan

ADAPTS LEGITIMATE MERCHANDISING PRINCIPLES TO THE FILM INDUSTRY

52 Action Outdoor Pictures Per Year
52 Riproaring Comedies Per Year

Real "SUSPENSE" Serials

Sold on a complete program basis or individually — as you prefer

JS5!SieSiSSS5Si55H!SeSS5S!HiiS5!5S!SiiS

Standard Film Exchange

113 West 18th St. Kansas City, Mo.

[1] ii ii i ii i iii i ii iii iiiTiNiiiii iiiiiiiiiiii i iiiiii i iiiiiiiiiiiii iiiil iiiiiiiii i iiiii i i iiii iiii iii ii iii I iiiiiiiiiiiiiiiiiiii i i ii ii i iiii ii jMniTii i i iii i iii iiiiiiiiiiiiiii iinii mnDii i i iiiii i iii iiii iiii iiiiii iii i i [g

mnuig greater popularity
and tlioiisaitds of iieiv fans to
kr bandar d with every release

Jmeyicas Princess oftlie Screen

iri A SERIES OF

EIGHT BRILLIANT PICTURES

■'Exclui.vt Forcifn Ol<lrlbucor«

RC Export Carooranon

,ibQ BtCMiiv>ay

New Yoik

Distributed

*^ FILM BOOKING OFFICES

Snower Bld?.<
Kansas Clt7, Mo.

3S12 Olive Street,
St. Louis, Mo.

12; S. Hudson,
Oklahoma Cltr> Okla.

230 Union Avenue,
Hemphls, Tenn.

Page Four

THE REEL JOURNAL

Now, a Rumor That

Fox Will Build Here

The Tax Repeal

The repeal of the amusement tax
proposal by the Governor of Mis-
souri, though a victory for the
theatre owners of this state, should
be taken rather modestly. There
is no question but that the with-
drawal of this tax plan will set a
precedent for other states that
had contemplated similar measures,
thus making this a victory not only
for Missouri exhibitors alone, but
for the entire industry as well.

We say that this victory should
be taken rather modestly, for too
often the fellow who congratulates
himself on having reached third
base, does not reach home. The
danger is. not yet past. It is greatly
possible that a similar tax meas-
ure may come up again in the near
future. Bearing this in mind the
leaders in local exhibitor circles
should not pemianently cast off
plans that were in process for com-
batting such movements. It will
be well to be prepared for the fu-
ture.

At Last!

A telegraphic message informs
us that an agreement has at last
been reached on the much dis-
cussed Standard Exhibition Con-
tract by representatives of all fac-
tors in the industry. It is be-
lieved that this contract will end
many contractual disputes in that
it is a mutual agreement between
exhibitor and distributor.

It sounds too good to be true,
nevertheless, let's be hopeful.

(The complete text of the contract
will be found on pages 10 and 11.

W. Straus Says Producer Plans
$3,000,000 Theatre.

The Kansas City theatre building-
craze, which has drawn the attention of
the industry for the past several months,
centered about a new rumor this week
that William Fox may build a large
house here at Thirteenth street and
Grand avenue.

S. W. Straus, head of a New York
and Chicago financing concern, hinted
here this week that such a project might
reach its conclusion this year, and ad-
mitted that he was in Kansas City in
the interest of its promotion. If built,
he declared, the theatre would seat be-
tween 4,000 and 5,000, surrounded by a
tremendous shop and office structure, oc-
cupying the entire block frontage on
Thirteenth between Grand and McGee
streets. The total cost of the project
would be more than $3,000,000, Mr.
Straus said.

New Houses at Joplin,

Springfield, Pittsburg

Three New Theatres to Cost More Than
a Million, Planned.

The theatre building fever in the Kan-
sas City territory arrived at new heat
this week with the news of three new
theatres to be built in Joplin, Spring-
field and Pitt.sburg, Kas. The .steel work
in the Springfield house has already been
put in place.

Wingo and Wingo, Springfield attor-
neys, are representing foreign interests
in the erection of the house which is to
be completed September 1. They have
not revealed the parties to whom the
theatre has been or will be leased. The
house will cost $400,000.

According to information reaching
Kansas City, a Monett, Mo., contractor
has obtained a site in Joplin for a 2,500-
seat theatre to cost $500,000. Con.strue-
tion work is to start March 1.

Another rumor on Movie Row was to
the effect that Josephson and Finkel-
stein, well-known Kansas City exhibitors,
have formed a company to acquire a new
circuit, and are planning the erection of
an 1800-seat theatre in Pittsburg, Kas.
The three new houses would add more
than a million to the increasing inve.st-
ment in theatres in this section.

PRODUCERS TO HOLD WEEKLY

SCREENING OF CURRENT

RELEASES.

Starting this week. Producers Distrib-
uting Corporation will hold a weekly
.screening of its product at the Globe
Theatre every Tuesday, C. A. Schultz,
Kansas City manager, announced this
week. "Three Faces East," the picture
.screened this week, evoked many favor-
able comments, Schultz said. "Fifth
Avenue" will be screened next Tuesday.

This is a new policy of the company,
which affords the exhibitors an oppor-
tunity to view the P. D. C. product as
it is released.

J. A. Epperson, Local

Pathe Chief, Promoted

Three changes in the executive staff
of Pathe were announced this week, two
of which involve promotions for the
Kansas City and Omaha branch man-
agers.

J. A. Epperson, Kansas City manager,
said that he understood that a change
was to be made shortly, but said he was
not at liberty of disclosing what the
post would be. It has already been an-
nounced that F. W. Gebhardt, Pathe
manager in Omaha, will take charge of
the Kansas City office, following Ep-
person's promotion. Roy O. Pearson,
salesman in Chicago, will be manager at
Omaha.

Epperson, who came to Kansas City
a year ago from Oklahoma City, lias
been with Pathe for ten years. During
his association in Kansas City he has
gained a wide circle of friends and as-
.sociates in the industry who will wish
him success in his new connection.

Oklahoma City Wins in

First Nat'l Month Drive

Four of the winning exchanges in the
First National Month conte.st were in
the Southern Division, W. E. Callaway,
district manager, pointed out, while here
on a visit to the Kansas City First Na-
tional exchange this week.

The winners, in order, have been an-
nounced as follows:

Fir.st — Oklahoma City, E. D. Brewer,
manager; New Jersey, Washington, Dal-
las, Charlotte, San Francisco, Detroit,
Atlanta anil Boston.

Of the winners, these offices are in
the Southern Division: Oklahoma City,
Dallas, Charlotte and Atlanta.

The Kansas City office finished 19th
and the St. Louis exchange finisheil in
12th place.

NEWMAN EXCHANGES ORCHESTRA
WITH HOTEL MUEHLEBACH.

The Newman Theatre obtained a pub-
licity and good will beat this week when
the management exchanged orchestra en-
gagements with the Muehlebach Hotel.
Vincent's Rose's Mont Martre Club Or-
chestra from Hollywood, billed as an
added attraction at the Newman, played
several engagements at the hotel, while
the Ted Weems orchestra, at the Muehle-
bach on special contract, went through
its paces at the Newman. In that way,
the management gave its patrons two
big orchestras in the same week.

Harry Strickland, United Artists sales-
man, has gone to California to visit his
mother, who is in ill health. Everyone
who knows Harry liopes his mother will
quickly regain her health. He is very
well liked throughout this territory.

L. Dougherty has opened his new
house in Mountain View, Mo. He trans-
ferred his equipment from Cabool, 111.

Mr. Exhibitor: Aftk at the Film Exchansei
for the

It'« little to ask for, but it'a the_ only

reliable aid you can ffive your niuiicia'>B

^ to help put the picture o>"*'

February 13, 1926

Pagm Fivm

A few weeks ago
we predicted

444

MIKE' will make box-office history!"

— and now some 'pages' have been written

St. Louis
"Times*'
Feby. 6,

says :

"MIKE RECEIVES OVA-
TION IN ST. LOUIS"

(State Theatre — one week
of crowds that laughed and
yelled and roared)

" — exhibitors who have not
bought 'Mike' are writing,
teiegi'aphing and telephon-
ing for it."

-%/ yp(9/ ^p, . 4//,

•^o/,

SUN THEATRE
Uma^a

Harry Goldberg also saw
"MIKE" at Capik)l, New
York Gity.

Rearranged dates in order
to play "Mike" week of
Feb. 5.

Predicts record business"
and says " 'Mike" will stand
'em up every performance.
It's a riot!"

Every day an additional triumph for "MIKE'' the wonder comedy, and for

"The TM of tht Industry

W. A. SCULLY

Resident Manager
3332 Olive St.
St. Louis Mo.

J, E. FLYNN,
District Manager

C. E. GREGORY,

Resident Manager

1706 Wyandotte

Kansas City, Mo.

Pagm Six

THE REEL JOURNAL

*U.' Announces Program of

62 Features for 1926-27

Two New State Righters Enter Field;
**iT '* Lipases Ool<Miy

New York'(spedal to REEL JOUR-
NAL). — Announcement of tremendous
production activities held the spotlight
here the past week, with several new
producing elements entering the field.

Universal has announced it.s complete
schedule for 1926-27, comprising at least
62 features, to be released in five or six
series. Denny is to make five or six
specials to be released separately.

A new development that aroused great
interest was the leasing of the Colony
Theatre here for six months by the Uni-
versal.

Paramount has announced that it will
release "Nell Gwyn," made in England
by Herbert Wilcox.

Cranfield and Clark, prominent circuit
owners, have announcsd the formation
of a company to operate twelve short
subject exchanges, promising the release
of 12 to 14 groups of product.

Bert Moeller, former business man-
ager of the M. P. T. O. A., has an-
nounced the formation of the American
Cinema Association in Detroit, to release
through thirty-two state right ex-
changes. The company is backed by De-
troit capital, and plans the release of 26
features during the first year, of which
David Hartforcl will make four.

United Arti.sts have announced that
they will spend several millions in re-
modeling the Pickford-Fairbanks studios,
wherein all production will be centered.
Five big stages are to be added to the
equipment.

HOSTETTLER HOUSES TO PLAY

PATHE COMEDIES IN DEAL

FOR 1926.

Deals were reported closed this week
whereby all towns in the Hostettler cir-
cuit will play all Pathe two-reel come-
dies during the year, and "Black Cy-
clone," Pathe's special production featur-
ing Rex, the wild horse. The sale was
reported by J. A. Epperson, Kansas City
manager.

Record business is still coming in on
."The Freshman," "Black Cyclone," and
"A Dog's Life," three of the company's
recent important releases, Epperson de-
clared.

TEST SHOWINGS FOR LANGDON'S
"TRAMP, TRAMP, TRAMP."

New York. — Harry Langdon's first
starring picture for First National, en-
titled "Tramp, Tramp, Tramp," will be
given test showings in key cities before
the sales department decides on a defi-
nite selling plan for this production.

It is believed that Langdon, as the
most rapidly rising comedian of the day,
offers a brand new element in the pic-
ture field and First National officials
are anxious to get a line on the public
reaction through engagements in differ-
ent parts of the country.

McConnell Resigns, Singer

Succeeds Him for *U.'

English Control of F. B. 0.

Passes to Boston Banker

F. J. McConnell .manager of Univer-
sal's short product department, has re-
signed. Mr. McConnell for the last seven
years has been with Universal in the
dual capacity of sales manager and pro-
ducer, spending part of his time at Uni-
versal City and part of the time in New
York.

Julius Singer, one of the original co-
terie of men whom Mr. Laemmle gath-
ered about him when he first went in1;o
the distribution and manufacturing busi-
ness, has been appointed short product
manager of Universal and at the same
time will take over the direction of the
Complete Service Contract, upon which
he has been working for some time.

"Road to Yesterday" to

Capacity at the Globe

Following an extensive exploitation
campaign and increased advertising ap-
propriation, Flynn Brothers have report-
ed a packed house at the Globe this week
at the start of the premiere of the P. D.
C. picture, "The Road to Yesterday," a
De Mille production. So great were the
crowds Sunday night that many tickets
had to be refunded.

A conspicuous part of the campaign
was a street ballyhoo, representing a
huge bus, similar to the models to be
seen on Kansas City streets. The bus
was billed with a big sign which read,
"Everyone's going to the Globe to see
Cecil B. De Mille's 'The Road to Yester-
day.' "

Another part of the campaign was the
distribution of 3,000 balloons to the kid-
dies Saturday preceding the run of the
picture, on which were printed announce-
ments of the coming engagement. Of
course the kiddies went up town with
them, the advertising getting the full
benefit of the Satui'day afternoon crowds.

"Madam Behave," starring Ann Pen-
nington and Julian Etinge, the preceding
P. D. C. offering at the Globe, also drew
capacity, it has been reported.

53 Kansas City Houses

Book "The Green Archer"

Fifty-three bookings in Greater Kan-
sas City on the new serial, "The Green
Archer." That's the record of the Kan-
sas City Pathe staff on this new serial,
according to J. A. Epperson, local man-
ager. There are about 75 theatres in all
to shoot at.

Andre Bustanoby, inspector booker for
Pathe from the home office, was here
this week looking over the system of
the local office.

Max Meiler, special representative for
Fox, is in town.

No Changes Are Contemplated in Execu-
tive Departments.

New York. — Announcement is made pf
the consummation of negotiations where-
by control of R-C Pictures Corporation
and Film Booking Offices of America
and their various subsidiaries, is trans-
ferred by Lloyd's bank anil the Grahams
of London, to Joseph P. Kennedy, Boston
financier.

The arrangement under which the
transfer is effected was concluded by Mr.
Kennedy and Lord Ivenforth, represent-
ing Lloyd's and Grahams, who came to
New York from London with Major H.
C. S. Thomson, president and managing
director of the companies, a few weeks
ago. Thomson, who is a meo.ber of
Grahams, will continue as president and
managing director and the executive and
operating personnel will remain un-
changed. W. W. Lancaster, representing
Lloyd's in America, will continue as a
director.

The policy of the companies which has
been so succe-ssful in the past several
years will continue unchanged. A pro-
duction policy for the season of 1926-27,
similar to the policy of the past season,
had been adopted before the transfer of
control and will be carried out.

C. H. Badger of the Stebbins Picture
Supply Company, has reported the in-
stallation of two new Motiograph pro-
jectors and Motiograph reflector arc
equipment in the Ashland theatre here.

ISilS.

ColorplateCo

S'^md Hii/nul ■ Kansas Citv

Main4707

Halftones Color Plates
Tmc Etchin^s^

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^mmhxd^

February 13, 1926

Pag0 S^ven

Mo j-AloA^C'VC-

First National Lists

Four for Feb. Release

FIRE INSPECTORS — "Boys, you will have to have ttiose wire suits cleaned.
And be sure and sweep the cobwebs out of the corners at 8:05 every morning."

SENATE REPEALS ALL

ADMISSION TAXES

Washington, February 10. — By a vote
of 36 to 34, the Senate today voted for
the repeal of amusement taxes of all
kinds, which includes all levies on thea-
tre admissions.

The repeal came along with a general
cut in many direct and indirect tax rates
in the Senate's $352,000,000 tax reduc-
tion program. It is estimated that the
repeal of the levies on admissions and
dues will add $21,000,000 in reductions.

This proposal was entered by Senator
King of Utah. The Senate finance com-
mittee had previously agreed upon a pro-
gram raising the admission exemption
from 50 cents to 75 cents. This would
have resulted in a reduction of $9,000,000.
The total exemption of taxes on admis-
sions and dues came as a surprise in
the storm in the Senate. It is the ob-
jective of the theatre owners of Amer-
ica in a continuous fight of many years'
standing.

Dorothy Phillips Returns

to Screen Under M-G-M

Dorothy Phillips, former stage and
screen star, and wife of the late pro-
ducing director Allen Holubar, was
signed last week to a long term contract
with the Metro-Goldwyn-Mayer studios,
it was announced by Louis B. Mayer,
vice-president, in charge of production.

This return of the popular screen
beauty to the studios ends her voluntary
retirement, at the very height of a bril-
liant career, on the death of her hus-
band.

In "Once to Every Woman," the pic-
ture which gave Rudolph Valentino his
first lead, .she made a remarkable hit.
Following this she scored again in the
big feature, "Hurricane Gal."

INDEPENDENT HOLDS SCREENING.

"The Unwritten Law," a Columbia pro-
duction, was screened Tuesday for a
number of leading exhibitors by the In-
dependent Film Corporation, Kansas City
ilistributors. Much favorable comment
emanated from the showing, according
to Charles Bessenbacher, manager. The
picture features Elaine Hammerstein and
all-star ca.st. It will be released in this
territory about March 1, Bessenbacher
said.

Nat Rothstein Returns to

'U/ as Exploitation Head

Nat G. Rothstein, the first advertising
manager of the Universal Pictures Cor-
poration, has rejoined Universal. His
first undertaking there will be the en-
tire handling from the exploitation, ad-
vertising and publicity standpoint of
Universal's new western epic production,
"The Flaming Frontier." "The Flaming
Frontier" is the picture on which Edward
Sedgwick has been engaged for the last
two and a half years and represents the
ultimate effort of Universal in a west-
ern picture.

Mr. Rothstein was induced by R. H.
Cochrane to give up his advertising
agency in Chicago some nine years ago
and to come to Universal as advertising
manager. He soon proved his adapta-
bility and brought to his task a trench-
ant pen, a straightforward, direct,
punchful method which has characterized
Universal's advertising from the start.

GRAINGER MONTH IN RECORD.

Last week, the first week of "Jimmy
Grainger Month," now being observed
by Fox exchanges throughout the coun-
try in honor of James Grainger, sales
manager, was received in the . Kansas
City territory with exceptional business,
Moe Levy, local manager, has announced.
According to Mr. Levy, exhibitors
throughout the territory are reporting
good business and trade conditions are
greatly improved. "Grainger Month"
will continue throughout February.

ENTERPRISE BILLS 'THE WRONG-
DOERS," LIKE OLD-TIME
CIRCUS.

The office of the Enterprise Distrib-
uting Corporation was billed like a cir-
cus this week with an elaborate lobby
display on the company's late release,
"The Wrongdoers," first of the Bemarr
McFadden True Story productions.

Posters, window displays, streamers,
banners and cut-outs formed a very com-
plete exploitation tie-up for the picture.
The display was planned by Bob With-
ers, local manager.

Policies aggregating $150,000 were car-
ried in the International Life Insurance.
Company of St. Louis, Mo., by Barbara
La Marr, who died last week. Her pro-
ducing companies were beneficiaries un-
der some of the iwlicies.

First National has announced four pic-
tures of importance for release in Feb-
ruary, with the Colleen Moore special
"Irene" as the outstanding attraction.
The releases are "Rainbow Riley," Feb-
ruarv 7th; "The Far Cry," February
14th; "Irene," February 21.st and "The
Dancer of Paris," February 28th. "Irene,"
hailed as the biggest starring attraction
Miss Moore has ever had, is taken from
the popular musical comedy by James
Montgomery.

Alfred E. Green directed, the cast in-
cluding Lloyd Hughes, Kate Price, Char-
lie Murray, George K. Arthur, Edward
Earle and many other screen favorites.

Prominent in the cast of "The Far
Cry" are Blanche Sweet, Jack Mulhall,
Hobart Bosworth and Myrtle Stedman.

Johnny Hines' second starring vehicle
for First National, "Rainbow Riley," is
an adaptation of Thompson Buchanan's
play ""The Cub," in which Douglas Fair-
banks starred on the stage.

In "The Dancer of Paris," Robert T.
Kane has a sparkling story from the
pen of Michael Arlen. Mr. Kane has as-
sembled a strong cast headed by Conway
Tearle, Dorothy Mackaill and Robert
Cain.

"U" TAKES FIVE LEADING STARS

Five of the screen's most prominent
leading men have been signed for fea-
tured roles in current Universal produc-
tions, according to an announcement from
the .studio.

They are Francis X. Bushman, Ken-
neth Harlan, Edward Everett Horton,
Theodore Von Eltz and Mario Carillo.

NOW TAKING BOOKINGS ON THE
I.ENTEN SEASON SPECIAL— THE PAS-
SION PI.AY— showing the Life of Christ,
.'i reels. The biegest and best money Kct-
ter on the market. 35 brand ne>v jtrints
available. ySv ship anywhere in fhc U. S.
in ample time. BLAND BROTHEUS, 730
S. Wabash Avenue, Chicago, 111.

^riendlyHand

Pau» Eight

THE REEL JOURNAL

Metro-Goldwyn Announce

March Release Offering

"Beverly of Graustark," starring Mar-
ion Davies, and "Monte Carlo," with a
big light comedy cast, are the two spe-
cial productions that will be released by
the Metro-Goldwyn-Mayer Company in
March, according to C. E. Gregory, local
manager.

These two features will be worthy suc-
cessors to the brilliant bevy of pictures
that the Metro-Goldwyn-Mayer corpora-
tion have released since the begmnmg
of the vear, "Soul Mates," "Mike" (held
over at the Capitol for a second week),
"Dance Madness," "The Auction Block,"
"Ibanez' Torrent," "The Devil's Circus,'
"The Barrier," and the two great pic-
tures released in legitimate theatres, "La
Boheme," starring Lillian Gish and John
Gilbert, and Rex Ingram's "Mare Nos-
trum," filmed in Europe with Alice Terry
and Antonio Moreno in the leading roles,
Gregory said.

"Beverly of Graustark" is a cosmopol-
itan production. Antonio Moreno plays
the male lead opposite Miss Davies.

"Monte Carlo" was written for M-G-M
by Carey Wilson, and is directed by
Christy "Cabanne. Lew Cody has the
featured role of "Tony."

WARNER BROS. CHANGE TITLES OF
THREE NEW PRODUCTIONS

Changes in the titles of three pictures
now in work at Warner Bros, studio
were announced this week.

"Outlawed," the new Rin-Tin-Tin pic-
ture, has been changed back to "Hero
of the Big Snows," its original title.

"The Drifters," from the story by C.
D. Lancaster, will be known as ""The Lit-
tle Irish Girl." This is the next produc-
tion in which Dolores Costello will ap-
pear.

"Leave It To Me," an original story
being directed by William Beaudine, will
be released under the title of "The
Honeymoon Express." This will be Do-
rothy Devore's next picture.

Ray Netemeier has joined the F. B. 0.
sales staff. His old post as booker has
been filled by Chris Crescent, formerly
with Enterprise.

man

%mmhnd

Glenn Klock and Ed Frazier have
taken over S. H. Harvey's Colonial Thea-
tre at Pittsburg, Kas., according to in-
foi-mation reaching Movie Row.

* * *

Gay S. Pinnell, formerly with Para-
mount in Denver, has taken a sales job
with the Kansas City Educational of-
fice.

if * *

According to information here. Uni-
versal did not exercise the option which
it held on the Jefferson Theatre at
Springfield, Mo., and which is said to
have expired January 23. S. E. Wilhoit

is the present lessee.

* ♦ *

Ensley Barbour, prominent Southwest
Missouri circuit owner, has moved his
headquarters from Joplin to Springfield,
in the Landers-Orpheum Theatre build-
ing.

* * *

Many Kansas City film men attended
the opening dinner given by George
Seidhoff at the new President Hotel last
Wednesday night. Mr. Seidhoff owns the
Broadview" Hotels in Wichita and Em-
poria, and is widely known among film

celebrities.

* * »

Charles Raymond, publicity manager
of the Newman and Royal Theatres, has
resigned. He will go to the West Coast,

he has announced.

* * *

Moe Levy, Kansas City manager for
Fox, has announced premiere engage-
ments for two of his company's pic-
tures as follows: "Havoc," at the Liberty
here, starting February 20; Peter B.
Kyne's "Golden String" into the Globe

the week of February 21.

* » »

M. E. "Marty" Williams," formerly
with Paramount here, has taken a sales
position with Associated Exhibitors, ac-
cording to Frank Cas.sil, Kansas City
manager. We won't call him "Mr._ Wil-
liams," because everybody knows him as

"Marty."

* * *

J. W. McFarland, special representa-
tive from the home office for Associated
Exhibitors, and Frank Cassil, local man-
ager, teamed together this week in a
trip to Emporia and Wichita.
» * *

Arthur S. Kane, now with Douglas
Maclvean productions, was a visitor in

Kansas City this week.

* * *

Cecil B. De Mille, director of special
productions for P. D. C, made a radio
talk from the Los Angeles Times this
week in launching the De Mille photo-
play story contest. From the best sug-
gestions for a special, a huge production
will be filmed, according to plans. The
idea for "The Ten Commandments" was

obtained in this way.

* * *

• John H. Thomas, of the Novelty Tliea-
tre, Winfield, Kas., was a visitor this
week. He reported business to be unusu-
ally good.

Bill Warner, representative of First
National in the key cities, has been
named temporary manager of the Kan-
sas City office pending the recovery of
Tom Byerle, manager, who has been
seriously ill with typhoid fever. Mr.
Byerle was reported coming along nicely

this week.

if. * *

Among the exhibitors in to arrange
bookings were: R. B. Christian, Excelsior
Springs; Frank Weary, Farris, Rich-
mond; C. R. Wilson, Liberty, Lfberty,
Mo.; Mr. Fi.sher of the Peoples Theatre,
Pleasant Hill, and R. W. McAleer of the

Orpheum, Parsons, Kas.

» * *

C. A. Schultz, Producers Distributing
Corporation manager in Kansas City, was
out on a Kansas trip this week.

* « *

In order to take care of increasing
business, the Kansas City office of P.
D. C, this week was enlarging its dis-
tribution department, allowing for ex-
pansion of shipping room and inspection
room. An additional vault has been in-
.stalled, and the entire unit made fire-
proof.

* * *

Robert McGowan, director of "Our
Gang" comedies, Fred Jackman, director
of "Black Cyclone," Warren Doane, gen-
eral manager of the Hal Roach organi-
zation, and Benjamin Shipman, attorney,
spent fifteen minutes here Tuesday while
passing through Kansas City on their
way to New York.

* * *

Ed Frazier of Pittsburg was a visitor

this week.

* * *

Al Kahn, formerly head of Film Clas-
sics of Kansas City, Inc., and more re-
cently one of the Florida real estate
boosters, was in Kansas City this week
on a short visit.

Charles German of Bonner Springs,
who was in Kansas City this week, an-
nounced that plans were now being drawn
for his new theatre to be built this
.spring. His Royal Theatre was recently
destroyed by fire.

* » *

Joe Rosenburg, Universal salesman,
leaves Sunday, February 14, for England,
where he will be associated with Uni-
versal's London 6ffice as a .salesman.
His promotion came as a reward to his
record here, and his many friends in
this territory wish him good luck and
success.

P. D. C. TO HOLD SCREENING ON
"BRAVEHEART" HERE TUESDAY.

C. A. Schultz, Kansas City P. D. C.
manager, reported increasing interest in
his company's weekly screening of cur-
rent product. The new policy of the
company has been in effect for two
weeks, last week's offering being "Fifth
Avenue." The screenings are held at the
Globe Theatre every Tuesday morning at
10 o'clock. The picture next week will
be "Braveheart."

February 13, 1926

Page Nine

— from the Shadow of Grotesque Totem-Poles,
from the Land of the Midnight Sun —

p. D. C. OFFERS THIS POWERFUL
STORY NEW TO THE SCREEN

• •

METROPOLITAN
PICTURE

with LILYAN TASHMAN, JOHN BOWERS,

ROCKCLIFFE FELLOWESandLASKA WINTER

Adapted by Jack Cunnin^am and Elliott J.CIawson
from the novel By BARRETT WILLOUCHBY

Directed by GEORGE MELFORD

A BEAUTIFUL

tense photoplay of
an Alaska new to
the screen — An ex-
quisite story of sen-
timent and powerful
drama lightened by
the soft touch of
love which, after
many trials in mo-
ments that thrill,
asserts its sway.

Presented by

John C. Flinn

PIVOOOCtBi DISTRIBUTING
CORPORATION

Another big one from P. D. C. — YOU watch as Grow!

Producers Distributing Corporation

kaj^sas city

C. A. Schnltz, McrM

III vf. mil 8t.

ST. L0CI8

Art LsPlante, Msr.,

U08 LiBdcU BlTd.

STANDARD CONTRACT
TEXT OF STANDARD EXHIBITION CONTRACT
A number of entirely new clauses have been inserted in the uniform contract, which now bears the
name of the Standard Exhibition Contract. These clauses and other new phrases or series of phrases
appear in the text in boldface type.

AGHIOUMKXT, made in cate this - -

a corporation

- -.day of

(liereiMatter called "the Distributor"), party o( the first jiart, ami..

10..

between

AVARRANTV
AS TO FOKM

L1€£NSE

TIME ANIJ
PLACE OF
KXHIBlTIOJf

PAYMENT or
1 IXED SUMS

PEUCENTAGE
BOOKINGS

PAYMENT ON
ACCOUNT
PROTECTION
AND RUN

DELIVERY
OF PRINTS

SELECTION OR
DESIGNATION
OF PLAY DATES

RETURN OF
PRINTS

LOSS AND
DAMAGE TO
PRINTS

Theatre. No Street

State (heieinafter

called "the Exhibitor"),

an exhibitor operating the -

City

party of the second part;

"WITNESSETH: The parties hereto agree as loUows:

FIRST" The Distributor warrants that there is containeil herein all of the imiiiliered Articles of the "Slaiulard Ex-
hibition Contract" tiled with the Motion Picture Producers & Disiributors of America, Inc., irtentiflcrt by the sife'nature

(if its President on the 1st day of March, 1!I2C>. Articles

hereof are in addition thereto.

SICCOND- The Distributor hereby grants to the Exhibitor, and the latter accejits, a license under the respective
convrights' of the several photoplays designated and descri))ed, in the schedule herein, subject to the terms and con-
ditions^ hereinafter stated to exhibit (durins the year commencing with the date fixed or determined as licreinafter pro-
vided for the exhibition in the ahove named theatre of the tlrst photoplay deliverable hereunder) each of such photo-
plays at the said theatre only, for the number of successive days in the said schedule specified.

Such license shall be specifically for the exhibition of such photoplays at said theatre on the exhibition date or dates
specified in said schedule or determined as hereinafter provided and for no other purixise.

THIRD- The Exhibitor agrees to exhibit said photoplays but only at the theatre above specified on the said date
or dates and will not allow any positive print thereof to leave the Exhibitor's rmssession during the period specified for
the exhibition thereof by the Exhibitor, nor exhibit or permit the exhibition of any such positive print at any other
time or place than those herein specified or determined as herein provided.

FOURTH: The Exhibitor agrees to pay for such license as to each of such photoplays the fixed sums herein speci-
fied at least three (3) days in advance of the date of shipment from the Distributor's exchange or from the last previ-
ous Exhibitor of the positive print thereof.

FIFTH: If this contract calls for payment or any part thereof computed upon the Exhibitor's gross receipts, the
Exhibitor shall furnish to the Distrilrator daily a correct itemized statement of the gross receipts of said theatre for
admission thereto upon the exhibition date or dates of each photoplay for which payment is so required to be made.
Should the Distributor so require, such itemized statements shall be made upon forms furnished by the Distributor.

The Distributor shall have access during the period of exhibition of each such photoplay and for a period of sixty
(BO) days after the receipt by the Distributor of the final box office statement, for the purpose of inspection, to the box
office and to all books and records relating to the Exhibitor's box office receipts during the period of exhibition of

Payments or any part thereof computed upon the Exhibitor's box office receipts shall be made daily dnrinf!^ the
exhibition of the print of each photoplay for which payment is so required to be made.

SIXTH: Payment, if any, made npon the exccntion hereof by the Exhibitor shall be deemed payment on account
of the sums last payable hereunder.

SEVENTH: During the life of this contract the Distributor agrees not to authorize or license the exhibition of any
such photoplays in violation of the run or protection period, if any, in the schedule specified. Unless otherwise pro-
vided herein such protection period shall be computed from the first date of exhibition of each photoplay as fixed
herein.

EIGHTH: The Distributor agrees to deliver to the Exhibitor during the period specified in Article Second hereof
a positive print of each of such photoplays in time for exhibition at the said theatre on the dates specified or on the
dates determined as herein provided. Delivery of such positive prints by the Distributor to the Exhibitor at the Dis-
tributor's Exchange or to a common carrier or to the United States postal authorities for mailing or to any agent of
the Exhibitor shall be deemed delivery by the Distributor to the Exhibitor hereunder.

NINTH: The exhibition date or dates of eaeh of the photoplays unless definitely specified in liie said Schedule or
otherwise agreed npon shall he determined as follows:

(a) The Distributor shall mail the Exhibitor at least fifteen (Li) days' notice in writing of the date uiion niiicli
each photoplay will be available for exhibition by the Exhibitor consistent with prior "runs" and /or "protection" here-
tofore or hereafter granted to other Exhibitors.

(b) Within fourteen (14) days after the mailing of sucli notice the Exhibitor shall select the exhibition date or
dates within the four (4) weeks' period commencing with such date of availability by giving written notice to the Dis-
tributors of the date or dates so selected.

If the exhibition date or dates so selected by the Exhibitor are not available to the Exhibitor then tlie exhibition
date or dates shall be designated as follows:

1. If other dates within said four (4) weeks' period sliall be available, the Exiilbitor shall immediately select from
such other available dates another date or other dates, failing which, the Dlstriliutor shall designate the dale or dates
by mailing two (2) weeks' notice thereof to the Exhibitor, but such date or dates so designated shall not be fixed earlier
tiian two (2) nor later than six (0) weeks from the exhibition date first selected by the Exhibitor;

2. If no other date or dates within said four (4) weeks' period shall be available (after the Exhibitor's wrilten re-
(|uest therefor) the Exhibitor shall designate the date or dates by immediately giving written notice tliereof to the Dis-
tributor, but such date or dates so designated shall not be fixed earlier than two (2) nor later than six («) weeks
from the last day of the said four (4) weeks' period. If the Exhibitor fails to so Imnu'dlately designate such date
or dates as provided in this paragraph (2) the Distributor shall designate the date or dates within the period last
specified by mailing to the Exhibitor two (2) weeks' notice of such date or dates.

(c) It the Exhibitor fails to make such selection within fonrtecn (14) days after the mailing of such notice of
availability then

(1) the Distributor may at any tiiue thereafter designate the exhibition date or dates (no such date to be prior
to the initial date of availability) by mailing notice thereof to the Exhibitor at least fourteen (14) days before the
first exhibition date so designated;

(2) provided that the Distributor shall have then entered into a contract with any other Exhibitor In which con-
tract is specified a "rnn" of any of the photoplays prior In point of time and immediately preceding the "run" (speci-
fied in the Schedule) granted the Exhibitor and provided further that such photoplay shall have been exhibited by such
other Exhibitor the Distributor shall In the manner specified in Sub-division 1 of this Paragraph (c) designate the ex-
hibition date or dates of snch photoplay within the period of forty-five n:t) days commencing with the date of avail-
ability specified in the notice provided for in Paragra])h (a) of this Article.

(d) In case the exhibition date or dates of any of the photoplays shall be designated by the Distributor pursuant
to Paragraph (e) of this Article, the period of "protection," if any, specified in the Schedule shall begin npon the day
after the expiration of the four weeks' period specified in Paragraph (b) of this Article.

(e) The exhibition date or dates of any of the photoplays selected by the Exhibitor (if arallable) or designated
as above provided or otherwise agreed upon between the Distributor and the Exhibitor shall be for all purposes the
exhibition date or dates of such photoplay as though definitely specified in the said Schedule.

(f) In case this contract embraces a series of feature photoplays, five reels or more In length, and featuring a
particular star or director, the Exhibitor shall not be re(xuired hereunder to exhibit more than one photoplay of such
scries every five (.">) weeks.

TENTH: The Exhibitor agrees to return each positive print received by the Exhibitor hereunder, with the I'eels
and containers furnished thei'ewith, to the exchange of the Distributor from which the Exhibitor is served or as otherwise
directed by the Distributor immediately after the last exhibition of such positive print licensed hereunder, in the same
condition as when received by the Exhibitor, reasonable wear and tear diie to the proper use thereof excepted. The
Exhibitor agrees to pay all costs of transportation of such positive prints, reels and containers from the Distributor's
exchange or the last previous exhibitor having possession of any such positive print (as the case may be) and return
to the Distributor's exchange; or if directed by the Distributor, to ship such positive prints elsewhere than to the Dis-
tributor's exchange, transportation charges collect. It is agreed that the delivery of a positive print property <iirected
and packed in the container furnished by the Distributor therefor, to a carrier designated or used by the Distributor
and proper receipt therefor obtained by the Exhibitor, shall constitute the return of such positive print by the Ex-
hibitor.

If the Exhibitor fails to or delays the return of any positive print to the Distributor or fails to forward or delays
forwarding (as directed by the Distributor) any such print to any other Exhibitor the Exhibitor agrees in addition
to paying the Distributor the damage, if any, so caused the Distributor to pay to such other Exhibitor the damage,
If iUiy, so caused such other Exhibitor as shall be determined by Arbitration as provided for in Article Twentieth
liereof. In case the Exhibit<pr shall be damaged by reason of the failure or delay of any other Exhibitor In returning
;iny print to the Distributor or In forwarding (as "directed by the Distributor) any such print to the Exhibitor, the Ex-
hibitor agrees to assert snch claim for damages only against sucli other Exhibitor and that snch claim and the dam-
age. If any, shall be determined by Arbitration provided for as aforesaid.

EI.EVKNTII: The Exhibitor shall pay to the Distributor the sum of four (4) cents for each linear foot of any
positive print lost, stolen or destroyed or injured in any way in the interval between delivery thereof by the Distribu-
tor and the return thereof by the Exhibitor in full settlement of all claims for such loss, theft, destruction or injury.
It any such positive print or any part thereof Is colored, then for any such print or part thereof the Exhibitor shall
pay to the Distributor the laboratory cost thereof instead of four (4) cents per linear foot. (Laboratory invoice for such
colored print or part thereof shall be conclusive of snch laboratory cost upon the parties hereto). Such payment, how-

TITLKS OF

PHOTOPLAYS;

UKISSUKS

ASSIGNMKM'
A3VI> SALE OF
THEATKE

EXHIBITION

AND

AUVERTISINO

« A It RANT Y
AS TO
AIIVEKTISINU

TAXES

MIMMfM
AKMISSION
( HAIUJE

UK I, AYS IN OK
PHEVENTION Ol
PEUFOUMANt'E

AVAIVEB
ARBITRATION'

ever, shall not transfer title to or any interest in such positive prints to the Exhibitor or any other party, nor release
the Exhibitor from liability arising nut of any breach of thi^ agreement. The Distributor shall repay or credit to the
Exhibitor any sums paid by tlie latter for lost or stolen prints, excP|illn(f new rceln, upon their return to the Distribu-
tor within sixty (BO) diiys after the date when the same should have been returned hereunder. The Exhil)itor shall
Immediately notify the Distributor's exchange by telegram of the loss, theft or destruction of or damage or injury to
any positive priiit. If any print shall be received from the Elxhibitor by the Distributor or any subsequent Exhibitor
in a damaged or partially destroyed condition it shall be deemed to have been so damaged or destroyed Ijy the Ex-
hibitor unless the latter, on tlio day of rcfi'lpt of snch prim and prior to the necond public xliowlng thereof, shall have
telegraphed the Distributor's exchange that such print was received by him in a damaged or partially destroyed condi-
tion, and setting forth fully the nature of such damage and the amount of footage so damaged or destroyed.

TWELKrH: The Distributor reserves the right to change the title of any of the photoplays specified In the said
Schedule, but shall not suhslltute any other photoplay therefor without the consent of the Exhibitors and warrants that
none of such photoi)lays are reissues from old negatives or are old negatives renamed excepting those specifically set
forth as such in the said Schedule.

THIRTIOKNTH: The contract shall not be assigned by either party without, the written acceptance of the assignee
and the written consent of the other party; provided, that if the Exhibitor sells or disposes of his interest in the thea-
tre above specilled, he may assign this contract to the purchaser of such interest without the written consent of the
Distributor and such assignment shall become effective upr.n the written acceptance thereof by the assignee, such us.
signment, however, not to relieve the ExblbKor of his liability hereunder, unless the Distributor consents in writing
to release the Exhibitor from such llublllty. ,

FOUKTEKNTH: The Exhibitor agrees to run photoplays as delivered without alteration, except with the written
or telegraphic approval of the Distributor, subject to requirements of competent public authorities necessitating any

change. The Exhibitor also agrees to advertise atnl announce each photoplay as a " - "

In all newspaper advertising and publicity relating to said photoplays issued by the Exhibitor, the Exhibitor shall
adhere to the form of announcement contained in the advertising matter issued Ry the Distributor.

All advertising accessories used by the Exhibitor in connection with the exhiljition of said photoplays must be leased
from or through the Distributor and must not be sold, leased or given away by the Exhibitor.

liuless this contract expressly provides for the "llrst riiu" in the City or Town wherelu the theatre hereinabove
spccltled is located, the Exhibitor agrees not to advertise any of the photoplays herein provided for by means of litho'
graphs, slides, trailers, lobby displays, newspaper aunoiiiicdnicnts. advertising or otherwise prior to, and until after the
completion of, the exhibition of such photoplay by any other Exhibitor having the right to the "lirst run" thereof In
said City or Town.

The Klstrlbutor shall not In any wise lie llalile for any breach of the |>rovlsious of (he immediately preceding para-
graph contained in any other Standard Exhibition Contract with any other Exhibitor.

FIFTEENTH: Tbe Distributor warrants that the photoplays herein provided for will not contain any advertising
matter for which compensation is received.

SIXTEENTH: The F;xbibitor agrees to )pay to the Distributor upon demand any tax, fee or other like charge now
and /or hereafter imposed or based upon tbe delivery and /or (be exhibition of positive prints of the photoplays and /or
upon the sums payable under (his contract by the Exhibitor to (he Distributor. If under any statute or ordinance any
such tax, fee or other like charge is or shall lie payable or paid by the Distributor and the exact amount payable
hereunder by the Exhibitor Is not therein detinltely Hxed or cannot be exactly determined then the FIxhIbltor agrees
to pay such part of any such tax, fee or other like charge, paid or payable by (he Distributor as shall be fixed in
the manner determined by the then President of the ArbKraflon Society of America.

SEVENTEENTH: The ExblbKor warrants »nd agrees that during the period of each of the photoplays herein
provided for shall be exhibited in said theatre the Exhibitor will charge for admission to said theatre in actual udniis-
slon fee which shall not be less than ten cents, unless a greater charge Is herein elsewhere specified, for each exhibi-
tion; and (hat such photoplays shall not be exhildtcd unless such admission fee is charged.

EKJHTEENTH: In case the Exhibitor shall lie delayed in or prevented from the performance of (his Contract with
respect to any of (he photoplays herein specltied by reason of censor rulings, the elements, accidents, strikes. Are,
Insurrection, acts of (iod, the public enemy, public calamity or order of any court of competent Jurisdiction, (hen such
delay or failure of performance with respect to such photoplay shall be excused and all claims or causes of action for
dumages therefor, or arising therefrom, are hereby expressly waived by the Distributor. In any such event, the lime
of the Exhibitor to perform this Contract with respect to any such photoplay shall be extended for a period equal to
the time of such delay, unless performance thereof because of (he happening of any such cause or contingency Is ren-
dered Impossible, in which case performance by the >:xbIbitor with respect to any such iiliotopluy shall be waived. The
resumption of performance by the F;xhlbitor shall begin promptly after the removal or abatement of the contingen-
cies or causes of such disablllly or prevendon of performance, provided, (hat If such delay and/or prevention of per-
formance, caused as aforesaid, shall continue for a period of three (3) months, either party here(o may cancel (his con-
tract, but only with respect to any such iiholopluy (he exhibition herennder of which has been so delayed or prevented,
hy sending within ten (1(1) days after (he expiradon of such three (3) months' period to the other party notice in
Writing to such effect.

In case the Distributor shall be delayed in or prevented from the performance of this Contract with respect to
any of the photoplays specltied by reason of (he elements, accidents, strikes, tire. Insurrection, acts of <iod, the public
eneiuy, (lublic calamity, court orders, censor rulings, delays of any common carrier, delays in production or failure
of the iiroducers of any siicli photoplays to make or deliver them to tbe Kistriliutor or of any star or other per-
former to appear therein in time for delivery, as herein provided, or the failure or delay of any prior Exhibitor In
returning any positive print to the Distributor or In forwarding any positive print to a subsequent Exhibitor, (hen such
delay in or (ircvcndon of performance shall be excused and all claims or causes of action for damages (herefor or
arising (herefrom are hereby expressly waived by (he Exhibiior. In any such event, the time of the Distrlbulor to per-
form (his contract with respect to any such pholoplay shall be cxlended for a period equal (o the time of such delay,
unless performance because of the happening of any such cause or conlingency Is rendered impossible. In which ease
performance hy the Distributor with respect to any such photoplay shall be walveil. The resumption of performance by

the Dlslrlhulor shall begin |)rom|)tly after the removal or abatement of the < tingcncles or causes of such disability

or prevention of performance and the Distributor shall deliver to the Flxhibitor any such photoplay at the earliest avail-
able date thereafter, and such delivery in any such case shall be the same force and effect as though delivery took
place within the period hereinabove limited and the Exhibitor agrees to accept, pay for and exhibit any such photo-
(ilay at any such later period pursuant to the terms hereof, provided, that if snch delay and/or prevention of per-
toinance, caused as aforesaid, shall continue for a period of three CD months either party hereto may cancel this Con-
tract, but only with respect to any such photoplay the delivery hereunder of which has been so delayed or prevented,
hy sending within ten (1«) days after the expiration of such three (3) months' period to the other party notice In
writing to such effect.

NINETlflENTH: The waiver by either party of any breach or default by the other party shall not be construed
as a waiver of any otlier or subsequent breach or default by such other party,

'rWENTIKTH: The parties hereto agiee that before either of them shall resort to any court to determine, enforce
or protect the legal rights of either hereunder, each shall submit to the Board of Arbitration (established or consti-
tuted pursuant to rules and regulations now on file in the office of the iVIolion I'icture Piroducers and Distributors
of America, Inc.. bearing date March 1st, 1920, and identitled by the signature of its President, a copy of which will
1)8 furnished to the lOxhibitor upon request) .in the city wherein is situated the branch office of the Distributor from
which the Exhibitor is served, or if there be no such Board of Arbitration in such city then to the Board of Arbi-
tration In the city nearest thereto (unless the parties hereto agree in writing that such submission shall be made to
a Board of Arbitration located in another specified city), all claims and controversies arising hereunder for determina-
tion pursuant to the rules of procedure and practice adopted by such Board of Arbitration.

The parties hereto further agree to abide by and forthwith comply with any decision and award of such Board of
Arbitration in any such arbitration proceeding, and agree and consent that any such decision or award shall be en-
forceable in or by any court of competent jurisdiction pursuant to the laws of such jurisdiction now or hereafter in
force; and each party hereto hereby waives the right of trial by jury upon any issue arising under this Contract, and
agrees to accept as conclusive the findings of fact made by any such Board of Arbitration, and consents to the in-
troduction of such findings in evidence in any judicial proceeding.

In the event that the Exhibitor shall fail or refuse to consent to submit to arbitration any claim or controversy
arising under this or any other film service contract providing for arbitration which the Exhibitor may have with
this or any other Distributor or to abide by and forthwith comply with any decision or award of such Board of Arbi-
tration upon any such claim or controversy so submitted, or if the Exhibitor shall be found by such Board of Arbitra-
tion in any such arbitration proceeding to have been guilty of such a breach of contract as shall in the opinion of such
Board of Arbitration justify this or any other Distributor in requiring security in dealings with the Exhibitor, the Dis-
tributor may, at its option, demand, tor its protection and as security tor the performance by the Exhibitor of this and
all other existing contracts between the parties hereto, payment by the Exhibitor of an additional sum not exceeding
J500 uiuier each existing contract, such sum to be retained by the Distributor until the complete performance of all
such contracts and then applied, at the option of the Distributor, against any sums finally due or against any damages
determined by said Board of Arbitration to l)e due to the Distributor, the balance, if any, to be returned to the Exhib-
itor; and in the event of the Exhibitor's failure to pay such additional sum within seven days after demand, the Dis-
tributor may by written notice to the Exhibitor suspend service hereunder until said sum shall be paid and/or terminate
this contract.

In the event that the Distributor shall fail or refuse to consent to the submission to arbitration of any claim or con-
troversy arising under this or any other film service contract providing for arbitration which the Distributor may have
with the Exhibitor, or to abide by and forthwith comply with any decision or award of .such Board of Arbitration upon
any such claim or controversy so submitted, or if the Distributor shall be found by such Board of Arbitration in any
such arbitration proceeding to have been guilty of such a breach of contract as shall in the opinion of such Board of
Arbitration justify the Exhibitor in refusing to deal with the Distributor, the Exhibitor may terminate this and any
other existing contract between the Exhibitor and the Distributor by mailing notice by registered mail within two (2)
weeks after such failure, refusal or finding and in addition the Distributor shall not be entitled to redress from such

(Continued on Page 14)

wr##t/ §Mf^^^%^M MM a&B^M E^MMMM^B/ MMMMMMM%MMMfJ M%JM^

will underwrite steadi] busiiik
for you witln every releasi

BOOK AND BOOST F.B.O:»

UGHTMNG

ACTION WeSTERt^

Produced by
INDEPENDENT PICTURES
Under the
Personal Supervision of

JESSE J. GOLDBURG

The Two latest releases of which an

"MAN RUSTLIN

A rapid fire action drama packed with thri

"BEYOND THE ROCKU

A western thriller that will pack 'em ii

Roffiilar as flock work — week after week — Bob Custer parks
tlieatrcs, bceaiise of Custer's maijiietlc personality, Ills hard ri<
sliootinu and his reputation us a red hot serapper. Millions
Ills pietures, beeause they are Jaiiipacked with ACnOJf . .
Hue stories. Have you played these former releases?

"NO MAN'S LAW"
"THE RIDIN' STREAK

Exclusive Foreign Dlrtrlbutors'

RC Export Corporation

i66o Bmadvvav

New York

rap PlcrufMCWBH.
SS Fncdnch&rraste Berlin
CerDMny
RC Expnt CofP- *^:^D AiNvSLUwifca.

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txiFauiwuro StHonora P^n

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Watch for These Coming Releases

"THE VALLEY OF BRAVERY"

"THE DEAD LINE"

"THE DEVIL'S GULCH"

All Custer Pictures are Distributed by

FILM BOOKING OFFICES

-^ Of America, Inc.

Snower BldR., 3312 Olive Street 127 S. Hudson, 230 U
Kansas City, Mo. 8t. Lonis, Mo. Oklahoma City, Okla. Men

IT'S WRITTEN IN THE STARS— EXHIBITORS ARE WAITING FOR IT

MARCH IS F. B, O. MON'

February 13, 1926

Pagm Tkirtm4n

Fox Buys Site at Grand and Washington for 5,000-Seat
First Run Theatre in St. Louis

In Transfer Involving $2,250,000, Humboldt
Building Goes to Producer

Final papers transferring the Hum-
boldt building, Midway Theatre and
other property at the Southwest corner
of Grand and Washington boulevards, St.
Louis, Mo., to the Theatre Realty Com-
pany, representing the Fox interests,
passed this week. The ileal is said to
have involved about $2,250,000.

The Humboldt and two smaller build-
ings were purchased outright, while the
Midway Theatre and 60 feet of vacant
ground on Washington boulevard was
leased from the Sydney Realty Company
under a 99-year lease at $60,000 per
year.

Fox plans to build a 5,000-seat thea-
tre on Grand boulevard.

ST. LOUIS AMUSEMENT CO. IN BIG
RUN WITH "KEEPER OF BEES."

The St. Louis Amusement Company
has contracted for the "Keeper of the
Bees," the big F. B. O. special which
had its St. Louis premiere at the St.
Louis Theatre a few weeks ago. Nine
prints will be used while the picture is
being shown in the twenty-four hou.ses
operated by Skouras Brothers and Harry
Koplar.

THEATRE CHANGES.

The Red Wing, 4557 Virginia avenue,
has been sold by Sam Horwish to Fred
Wehrenberg. It seats 600.

The Fourth Street Theatre, Moberly,
Mo., has been purchased by Universal
Pictures Corporation from J. W. Cotter.
Lee Jones is manager.

The lease on the King Bee Theatre
just recorded, shows Mike Nash et al.
is being paid $1,025 monthly for the
property.

Contracts on R. Levine & Company's
$600,000 theatre-apartment-store build-
ing at 2.5th and 53rd avenue, Cicero, 111.,
have been let.

Bob Stemple, St. Charles, Mo., has
purchased the Pine Lawn, Mo., theatre.
Jim Drake formerly operated the hou.se.

The Sedalia, Liberty and Strand thea-
tres, Sedalia, Mo., were included in a
<ieal just consummated by the Ameri-
can Theatres Company, which involved
about twenty-five Missouri and Kansas
theatres.

Public Theatre Corporation has been
incorporated in Missouri with $500 cap-
ital. Roland S. Baker, 415 Pine street,
is Missouri agent for the company.

The Grand Theatre, Duquoin, 111., re-
cently destroyed by fire, will be rebuilt
immediately, Reed-Yemm & Hayes, own-
ers, have announced.

SOCIAL BODIES WOULD CENSOR
ST. LOUIS THEATRE POSTERS.

A self-appointed committee of fifty,
representing various social organizations,
formed at the Chamber of Commerce, St.
Louis, February 5, for the purpo.se of
censoring literature to be read in St.
Ijouis. On motion of Rev. Howard Bill-
man of the Church Federation, theatre
anil motion picture po.sters were in-
cluded. The committee has decided what
plan to adopt in enforcing their wLshes
on the community.

SUNDAY SHOWS BACK IN URBANA.

Urbana, 111., theatres resumed Sunday

shows February 7. Judge Smith in the

-Champagne county circuit court, held a

city ordinance barring Sunday movies to

he invalid.

An overnight jump to Chicago was
made by Gene Rodemich and his players
the night of February 2. They went to
the Windy City to make two phonograph
recoriis. They were back in time for the
first show Wednesday evening.

"Food For Thought," a one-reel safety
first film produced by the Film Corpo-
ration of America for the Automobile
Club of Missouri, had its St. Louis pre-
miere February 6, playing day and date
at the Grand Central, West End Lyric
and Capitol theatres.

St. Louis film stocks closed February
6 as follows: Skouras A, $50 asked. St.
Louis Amusement: $53 bid and $55
asked.

An eight-reel picture dealing with
Martin Luther, his life and time, was
.shown at Holy Cross Lutheran Church
school hall, 3630 Ohio avenue, St. Louis,
February 5.

Mr. and Mrs. James Reilly of Alton,
111., have gone to California for a vaca-
tion. While in Los Angeles and Holly-
wood they will make their headquarters
at the F. B. O. studios.

Dramatic stock has supplanted motion
pictures at the Mar.shall Theatre, Maple-
wood, Mo.

Tom Tobin, F. B. O. salesman, only
got stuck in the mud sixteen times while
on a business trip to Kennett, Mo., this
week. Who said Missouri roads weren't
good.

t|pt=i:^j[=]:=iE]i=ir=ir=ii=]i=;f=3iF=iFii

I BRIGHT BITS ^W I
I NEWSY NOTES I

[JLii— I I — n=ir=i [=i[=ir — I I— iF=i [=i r=ir=n r=ill

W. F. Sauerwein is the new manager
of the Community Theatre at New Ath-
ens, 111. He came very near having a
serious accident on his way to St. Louis
last week when his car .skidded, ran into
the curb and broke a wheel, causing
him to leave it and come in to the city
on the interurban railway.

Henry Schaefer of the Academy Thea-
tre, Ironton, Mo., was a city visitor Mon-
day, calling at the First National of-
fice.

It looked like a convention Monday
night at the Delmonte Theatre, with
the following in one box: Chas. Werner,
Metro-Goldwyn-Mayer manager on leave
of ab.sence; .\rthur S. Kane in St. Louis
from New York on the Douglas McLean
productions; Floyd Lewis, district man-
ager of Arrow; Roy Dickson, local man-
Rger for Arrow; Jack Weil, Jack Weil
Pictures; Harry Weiss, manager First
National, St. Louis office. There was
one lonesome exhibitor present. He was
Roy Miller, former exhibitor at Mexico,
Mo., but now owner of the Delmonte
Theatre. It was Miller who gave the
party.

P. W. DeYoung has sold his theatre
at Waterloo, 111., to Mrs. A. Hall of Dupo,
111.

A. H. Whitney, general manager of
the Liberty and Orpheum Theatres, Mex-
ico, Mo., was a caller at the Fir.st Na-
tional office Wednesday.

The Conley-Silverman Enterprises,
Inc., has been formed by Larry Conley
and Dave Silverman, directors of the
Grand Central orche.stra, to handle their
phonograph records, etc. The companv
has $60,000 capital, half paid up. Stock
is held as follows: L. Conley, 16.5 shares;
D. H. Silverman, 120 shares, and A. E.
Jeffers, 15 shares.

PHIL HEYDE LEASES THE ARCADIA
THEATRE, NEW OLNEY HOUSE.

Phil H. Heyde, owner of the Elks and
Arco theatres at Olney, 111., has leased
the new theatre in that city which has
been named the Arcadia, he writes THE
REEL JOURNAL. The house, which
seats 650, will open some time in March.
Heyde will be assisted in the manage-
ment by Verner Hicks, of Marion, 111.
A large pipe organ will be added to the
equipment of the new theatre which will
be modem in every respect.

KEl'RESEN.
TATIONS
ACCEPT ASrCE
(II' APPLT-
CATION

SCHEDUI-E

*CATfCEI-LA-

rioN

Board of Arbitration upon any claim or claims against any Exhibitor until the Distributor shall have complied with
such decision, and in the meanwhile the provisions of the first paragraph of this Article Twentieth shall not apply to
any such claim or claims.

Any such termination by either party, however, shall be without prejudice to any other right or remedy which the
party so terminating may have by reason of any such breach of contract by the other party.

The provisions of this contract relating to arbitration shall be construed according to the law of the State of New
York.

TWENTY-FLRST: Jfo promises or representations have been niaile by either party to the other except as set
forth herein.

TWENTY-SECOND: This instrument shall be deemed an application for a license under copyright only and shall not
liecome binding until accepted in writing without alteration or change by an officer of or any person duly authoi'ized
by the Distributor and notice of acceptance sent to the Exhibitor as herein provided. The deposit by the Distributor
of any checli or other consideration given by the Exhibitor at the time of application as payment on account of any
sums payalile hereunder shall not be deemed an acceptance hereof by the Distributor.

I'nless notlee of aeeeptauce of this application by the Distributor is sent to the Exhibitor by mail or teleKraph
within the number of days after the date thereof hereinafter specified immediately following the name of the city
wherein Is situated the branch office of the KIstributor from which the Exhibitor is served, said application shall be
deemed withdrawn and the lllstrlbutor shall forthwith return any sums paid on account thereof by the Exhibitor.
Albany, 10; Atlanta, l.'>; Boston, Id! Buffalo, 10; Charleston. l.">; Charlotte, !.">; Chicago, 1.5; Cincinnati. In; Cleveland,
I.') Dallas. 20; Denver, 20; lies Moines, IS; Detroit. !.'>; El Paso, 2,i; Indianapolis, Ij; .lucksonville, 15; Kansas City, 1.".;
I. OS Angeles, 2,'); Utile Kock, 1.5; Louisville, la; Memphis, 1,5; Milwaukee, 15; Northern New Jersey, "; Minneapolis, 20;
Bnlte, :10; New Haven, 10; New Orleans, 15; New York City, 7; Oklahoma City, 20; Omaha, 15; Peoria, 15; Philadel-
phia, 10; Pittsburgh, 10; Portland, Ore., SO; St. Louis, U; St. Lake City, 20; San Kranclsco, 20; Seattle, 20; Wash-
ington, D. C, 10.

A copy of this application, signed by the Exhibitor, shall be left with the Exhibitor at the time of signing, and in
the event of acceptance thereof as above provided a duplicate copy, signed by the Distributor, shall be forwarded to
ttie I'jXhiljitor.

In the Schedule there shall be provided space In which shall be specified either the title of each photoplay, or the
name of the star, director or author thereof or the brand by which such photoplays are known.

The Schedule shall also contain the words "Protection Period" and the word "Run" with space to specify the pro-
tection period or run, if any, agreed upon.

*OPTIONAIi CANCELLATION CLAUSE; If this Contract designates certain photojilays by title, It shall be non-
cancellable as to such photoplays. If It embraces a series of photoplays not designated by title It may he cancelled as
to sHch series by either party after two photoplays of such series have been played and paid for. by notice in writing

to the other party after playing the second of said photoplays, such cancellation to take effect after

( _.. ) udilitional photoplays shall have been exhibited and paid for.

*It Is optional with llistribulors to incorporate or omit this clause from their Standard Exhibition Contract.

DIRECTIONS TO SALESMEN: While you have every right to trade among prospective customers to obtain the
Ijest offer possible for your product, after you have selected a particular exhibitor wliose offer you believe to be the
tiest oljtainalde and take a written application from such exhibitor, you are hereby directed to forward the application
to the office of your company and maite no further effort to sell tlie same service to any other exhibitor directly com-
peting with such exhibitor until the application has Yieen duly rejected or accepted or withdrawn in accordance with its
terms.

ASSOCIATED EXHIBITORS
Unseen Hands, Wallace Beery.^Print
good. Accessories good. Pleased every-
body. — H. L. Karr, Gem, Monett, Mo.

ENTERPRISE
Riders of the Sand Storm, Big Boy

Williams. — -Best Western comedy drama
and drew more business and pleased bet-
ter than any picture in pa.st months. — •
J. W. Bailey, Bailey, Waverly, Kas.

FIRST NATIONAL

The Splendid Road, Anna Q. Nillson.—
A good picture. Well plea.sed. — L. D.
Metcalf, Grand, Ash Grove, Mo.

Silent Watcher, Glenn Hunter. — This
picture was well liked by all who saw it,
and had a good many compliments on
same. Print and accessories good. — Ira
Stonebraker, Allen Theatre, Allen, Kan.

Lost World, All Star. — A wonderful
picture. Print and advertising good. —
Prank Boles, Strand Theatre, Greenfield,
Mo.

INDEPENDENT

South of the Equator, Kenneth Mc-
Donald. — Best picture and crowd since
September. — Dr. Frank DeWolfe, James-
port, Mo.

The Man from God's Country, Wm.
Fairbanks. — A wonderful action picture.
Pleased 100 per cent. Independent prod-
uct drawing better than the "big spe-
cials." — Dr. Frank DeWolfe, Jamesport,
Mo.

PARAMOUNT

Wild Horse Mesa, Jack Holt. — A good
Western that pleased the Saturday night
crowd. — L. D. Metcalf, Grand, Ash Grove,
Mo.

STANDARD

Double Action Daniels, Buffalo Bill,
Jr. — Everybody well pleased. Yours are
the best westerns I have ever run. — M.
C. Fulton, Paramount, Osceola, Mo.

Tearin' Loose, Wally Wales. — This is

great. This is the be.st stunt picture I
have seen in many a day. Well liked
by the audience. — Ed Dubin.sky, Regent,
Kansas City, Mo.

Cyclone Jones, Big Boy Williams. — As
good an action picture as I have ever
shown. Send me more pictures like it. —
M. B. Presley, Community, Wheaton, Mo.

Cyclone Buddy, Buddy Roosevelt. — •
Print poor. Picture good, pleased 9.5 per
cent, and S. R. O. — H. L. Karr, Gem,
Monett, Mo.
WARNER B ROS.

On the Banks of the Wabash. — One of
the best I have ever played. A 100 per
cent production. — J. W. Breakbill, Miller,
Miller, Mo.

WHAT THE PICTIHE DID I IHST RUN

At Kansas City Theatres, Wi'ck Ending

February «.

THE REEL .JOURNAL Is indebted for this
information to the following managers, and
takes this opportunity of thanking them for
their kind Interest: Jack Quinlan, Mainstreet;
Rruce Fowler, Newman and Royal; Sam Car-
ver, Liberty; Earl Cook, Pantages.

NEWMAN

"HIS SECRETARY," with Norma Shearer

and Lew Cody.
Director: Hobart Henley.

(A Metro-Goldwyn picture)
Business : Capacity.

Audience Reaction — Very splendid.

Theme — A homely stenograplier in love with
her boss, by magic beauty secrets becomes
beautiful and makes him very sorry he ever
said he "wouldn't kiss her for a thousand
dollars."

Exploitation — Usual advertising.

Prologue — No special prologue. Lavish
stage presentation called "Crinoline versus
Charleston," headed by Vincent Rose band
and cast of thirty people.

LIBERTY

"THE FIRST YEAR," with Matt Moore,

Kathryn Perry.

(A Fox picture)
Business: Fair.

Audience Reaction— Some good laughs and
pleasing story.

Theme — Story of experiences of newly mar-
ried couple in their first year of married life.

Exploitation — Newspaper ads and special
made-up tlirow-aways.

Prologue — None.

Summary — Pleasing entertainment.

Entertainment Merits — 80 per cent.

MAINSTREET

"INFATUATION," Corinne Griffith.

(A First National picture)
Business: Good.

Production Highlights— Ordinary, with the
exception of modish gowns worn bv Corinne
Griffitli.

Audience Reaction — Poor.

Exploitation— Newspaper ads and usual
lobby posters.

Prologue — None.

Summary-.'V very tiresome picture with a
good star, surrounded by a pathetic director

Entertainment Merits — 50 per cent

PANTAGES

"HIS MA.IE.STY, BUNKER BRAN," with
Matt Moore.

(A Warner Bros, picture)
Business: Average.

Theme— Comedy of fake fortune telling.

i-xploitation— Usual advertising using com-
ments of critics.

Prologue— Unusual song-a-log arranged for
the picture.

Entertainment Merits — 75 per cent.

msm
ior

jrimdlumd

February 13, 1926

Page Fifteen

=]=

Two cents per word
payable in advance.
S o ndvertiisenients
accepted for less
than 50c.

=©

THE CLEARING HOUSE ®

:t=

i.t.i!.ii.i.rj.ri.ijjjj.i.T.iri.i:i.ijjj.ij.ij.ijjj.ijri.i.T.T.i.rrvi.ri.ij.T.iriTiJjr!j.ijjjjjj.ij.i.i.i.ii.ii.i.r.ii.irii.i . iT . i . i . T . ii . ii . i

Sells

Second Hand Kquipnient, Sents, Projectors,
Screens, Pianos, OrjB^ans, Theatres and Mis-
cellaneous Articles.

Buys

Hnten for other Hpacen
furiiLshed on request.
Write tor detailed re-
port of circulation
coveraaje.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayeri and pipe
organs, most >ny mak*. The house of
Wurlitzer is back, of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

Brand new 1 KW Westinshouae, 32 volt,
1150 Niieed, llKht iind power eenerntors
ut ¥48.00 each. 1:5% rash, balance C. O.
I>, We have .speclill prices on 32 volt
nititors. AVe repair :ind re^vind electric
motors and f^enerators, etc.. Bargrains on
electric fans. t;eneral Ulstribnting Co.,
Security Storage Uldfir., Duluth, Minn.

Ctt-10-3

.H'ST I'UIU'IIASKK AT AlC'iroN— IS.",
Iiruiid new liohbins & Myers mot(irs, iioH on
saW at Mn liar|;uiu prict's. 110 vults, $lil.llll;
220 volts, $20.00. Kxamiiiation ulliiivi'd.
Money refunded if not 100% satlslieU. Aet
quickly wliile they last. Also all kinds of
other bargains in the line of Simplex, Motio-
graphs, Powers and Suitcase i'ortahle Pro-
jectors, Automobile Generators. Tell us your
needs. WESTERN FEATUllE HI-MS, 730
S. Wabash Ave., Chicago, III. P2t— 2-13

2 PtlWKliS H-E Machines, complete, in line
condilion, sf400.no. Stebbins Picture Supplj-,
1S20 Wyandotte, Kansas City, Mo. C2t-2-20

FOR SALE — Rolls for player piano. Forty
Cents each while they last. Send for list if
you want to select. — Majestic Theatre, Wash-
ington, Kans.

PICTURE OPERATOR— At liberty. Expe-
rienced, reliable, competent, and will devote
time to nianuKer's interest. Best of refer-
ence. H. A. (Jarrett, Box 15B, Chaffee, Mo.

cat— 2-13

FILMS FOR SALE— 3, 4, 5-reeI features.
Nearly new. Plenty paper. $4.00 per reel.
2r> per cent deposit, lialance C. O. I). I'liv-
ilese examination. tied Amer, 114!t I'air
Ave., Coliimlius, Ohio. J'3t — 2-2"

2 POMERS 6-A Machines, in good condi-
tion; each, $200.00. Stel)bins Picture Supply,
1S20 Wyandotte, Kansas city. Mo. C2t-2-20
1 MOTKKJRAPH, latest l)e Luxe K Model,
$600.00. Stebbins Picture Supply, 1820 Wy-
andotte, Kansas City, Mo. C2t — 2-20

EQUIPMENT FOR SALE— Motor Genera-
tor, set 50 Amperes, I). C. 110 Volts, A. C.
Motor. (Complete with control jtanel. good
condition — $125.00. Rotary Converter. Wag-
ner, 50 Amps.. 1>. C. 220 Volts. A. C. com-
plete, like new— $250.00. YALE THEATRE
SUPPLY CO., Kansas City, Mo. C2T— 2-fi

rilLATItES i'Olt SALE

Theatre — 300 seats, two machines. S. E.
Iowa town, 1500 pop. Alone, |3,U00— $2,000
cash.

Theatre — Xorlh Iowa town, 1000, Sunday
show, alone, 240 seats, two machines, $3,675
cash.

Theatre — 200 seals, two machines. County
Seat, No. Illinois town 2,000 pop., alone,
$2,250, half cash.

South Dakota Theatre at $10,000— $4,000
cash.

Write us, Smith Realty, Adrain, Minn.

Want listings — theatres for sale — Smith Re-
alty, Adrian, Minn. C3T-2.13

|:<H'1P.>IE\T FOR SALE— Two Simplex
Type S Arc Lamps — $35.00 each; 2 Simplex
licgular Arc Lamps — $15.00; 2 Powers, Type
E Arc Lamps — $50.00 each; 2 Motiograph
Type I' Arc Lamps and Housings — $50.00
each. All good as new and rare bargains.
YALE THEA'I'UE SUPPI,Y CO., Kansas City.
Mo. C2T— 2-«

WE HAVE A LIMITED number of % HP,
110 Volt, DC, and 220 Volt, DC motors at
$5.50 each. 1/C HP, same as above at $6.00
each. First class condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age lildg., Duluth, Minn. C-tf

FOR SALE— Ail or half Interest In the
Musical Movie, Goliad, Texas; house not a
white elephant, but is making good money.
The price Is very attractive. Write W. A.
Riemensehneldcr, Goliad, Tex. P3T — 2-13

EtJUIPMENT FOR SALE— 2 Peerless Arc
Controls, almost new, cost $125.00 each. Price,
$35.00 each. 1 Metal Booth, 1 Machine— $45.00.
YALE THEATRE SUPPLY CO., Kansas City,
Mo. C2T— 2-G

1 MOTIOGRAPH, Model E, De Luxe, only
$450.00. Stebbins Picture Supply, 1820 Wyan-
dotte, Kansas City, .Mo. C2t— 2-20

Here is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with B-inch emery
wheel on one side and 6-inch buff on the
other. Are of full Vi HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains in new motors,
'/4 HP, 110 volt, 60 cycle, single phase, AC,
with cord, plug and pulley at $9.75 each.
Money refunded If not satisfactory. Largest
dealers in new and used motors and genera-
tors in tile Northwest. — General Distributing
Co., 110 Lake Ave. 8., Duluth, Sllnn. Ctf

SPECIAL BARGAIN prices on brand new,
motor driven fans, 16-in. at $35.00; 18-in. at
$15.00; 20-In. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money back guarantee. 110 volt. (iO cycle, sin-
gle phase, AC, DC, of the same price. Gen-
eral Distributing Co.. 110 I,ake Ave. S., Du-
lutli, 3Iinn. Ctf

>ifcGoio 5€Ai ]"',^Sutomalic35ckgf l^tfistei'©).-por'aHor>. ,

TlCMTHttimm l CHEMICAL BlDG. "^ST LQU.S. m 0?^i''"""'""'""°

.\r LlliLltlY- A-l Violinist Leader Ex-
perienced all lines. Recently with Dukinsky
Stock Co. 12 years' ex|)erience moving pic-
ture show. Double alto if necessary. Ad-
dress (ieo. E. Rausch, 230U East 38th St.,
Kansas City, Mo. Pit

HIGH CLASS CARTOONIST, artist and
cameraman; must be experienced In Bray
and other popular systems of animation;
write fully tirst letter for Immediate con-
nectiou. National Film Studios. 311 So.
Sarah St., St. Louis, Mo. C3T— 2-23

Minnesota Ssenic Studio, 242 Second Ave-
nue North, Minneapolis, P6t — 3-13

MOVIES WANTED— Prefer North Missouri.
W. J. Miller (Exclusive Theatre Broker), 821
Securities BIdg., Des Moines, Iowa.

1 35-,l.VII>EKE SPOT LAMP, with color
wheel. $65.00. Stelihlns Picture Supply. 1820
Wyandotte, Kansas City, Mo. C2t— 2-20

Edison M. P. machine, all complete with
MurA\ii light equipment. Also good screen.

$50 takes all ,1. W. Breakbill, Republican,

.Mo. P2t— 2-13

SEATS FOR SALE, 630—175 of them up-
holstered. Priced sensationally low for
quick sale. Write F. P. Robinson, MaryvIIle,
Mo. C3t— 2-20

BO ILER BROTHE RS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas Bldg.
Kansas City, Mo. Los Angeles, Calif.

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9635

KANSAS CITY, MO.

—OF ALL THE PATHS THAT LEAD THROUGH LIFE, THE HAPPIEST IS MEMORY LANE

Louis B. Mayer presents the

JOHN M. STAHL

PRODUCTION

Just Married!

ST. LOUIS
3319 Locnst

FIRST NATIONAL PICTURES, Inc.

KANSAS CITT
1712 Wyanaotte

ISAS CITY

T/ie '^ilm ^rade ^aper of the Soutfvui&st,

■imf<:2:iM.m'r^.

Laugh!

OUR GANG
CHARLIE CHASE
CLYDE COOK
GLENN TRYON
HAL ROACH
HARRY LANGDON
ALICE DAY
RALPH GRAVES
MACK SENNETT

Laugh !

AND BE HAPPY !

That's What Pathe Comedies Are Made For

Book an all-Pathe Comedy Circus and see the increase in
Box-Office Receipts

"Ask the Men Who Have Played Them"

Pathe Exchange, Inc.

Kansas City— 111 M'. ITtli St.
.1. A. Epperson, Mgr.

m. Louis— 331G Olive St.
.lames A. Harris, Mgr.

FERBUARY 20, 1926

Published Every Saturday by
REEL JOURXAL PUB. CO.
Manufacturers' Excliange

$2.00 ,,,
a Year l(

Page Two THEREELJOURNAL

g] I I l l irnnnrnmiTnmnm i iiii i iiiiii iiii i i iii i i i i iii i i iiii i i i i i iii ii i i i iiii i ii iimiiiiiiiiiiM iiiniiiinMnMi ii i ii i ii iiiiiii iiH [■]

|1] i iii i ii i i M i l i iiimiTiniininnillll iii iiii ii iiii iiii i miiiii iihi i i i i i i MtmrrlTnrminnmiMiiiM iiMIim [tj

Was Barnum Right?

If so, Do They All Run Theatres?

We Say No!

Some Distributors by Their Selling Policy
Indicate They Think So.

Again —We Say No!

We Believe That If

BARNUM WAS RIGHT

None of Them Got Into the Show Business,

So We Have Adopted a Fair Selling Policy

to appeal to

WISE EXHIBITORS

Prove That Barnum Was Wrong by Buying

TANDARD

Complete Service Plan '^STANDARDIZED

^ERVICE

Write For Our
Complete Service Plan

52 Action Outdoor Pictures Per Year
52 Rip-roaring Comedies Per Year
Real "SUSPENSE" Serials

Sold on a complete program basis or individually — as you prefer

Standard Film Exchange

113 West 1 8th St. Kansas City, Mo.

[■] IIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIII IIII I IIIIIIIIIIIIIIIIII I IIIIIII I II I IIIIIIII I III W I III I III M I ll ll l l l l ipiMll l l l l ll l lll l l l l ll l l l l llll ll l l l l l l llll l ll M [g

v^4

*■■•■«;

Oh Boy !!!!-- Wait till

^, you see this new series

f with the same cast that brought

V\> # . . capacity business to more thar

^^i^A^X \ 7000 theatres in the origina

"FIGHTING BLOOD" stories

ANNOUNCES ITS

BIG NEIV

1% TWO REEL

^tO^llHG SERIES

i SAM HELLMAN

^^ M FAMOUS SATURDAY EVENING POST AUTHOR

Bttluwyi Forrjn DinnbutOPi.
R-C CipOri Corporation

LARRY KENT KIT GUARD A L COOKE GRANT WITHERS

DIRECTED BY RALPH CEDER

COMtNG SOON

^^(k.

' -iB&

•^»^-"^" J FILM BOOKING OFFICES OF AMERICA, Inc.,

17 IS Wyandotte St., Kansas City, Mo.

WHAT D(

OFTHl

(No. 469 Straight from the Shoulder
Talk by Carl Laemmle, President
Universal Pictures Corporation*)

I'VE JUST HAD A SHOCK. AN EXHIBITOR SAID TO ME, "TH
trouble with you Universal folks is that you are too modest. As a matt(
of fact you have beaten every other company in the world every year for tl
last five years in the high percentage of consistently good hox'office picture
But you have let some of the other fellows out-yell you. They have bee
making claims while you have been making good pictures. You're tc
darned modest."

WELL, HEAVENS AND EARTH, I NEVER SUSPECTED UN
versal was unduly modest. I knew mighty well we had a higher battii
average than anyone, but I thought we had been yelling about it in rath
loud and immodest tones.

IT'S SOMETHING OF A SHOCK FOR ANYONE TO BE A(
cased of modesty in the picture business .... so I've had a shock.

NOW, ON LOOKING BACK OVER THE PAST FIVE YEARS, 1
is not only gratifying but it is really surprising to see how far behind we Ka<
left everybody else on the percentage of pictures that have made fat profits f
exhibitors*

OTHERS HAVE SPENT AS MUCH MONEY AS WE HAVE. SOM
have spent more. Some have spent less. Some have made a terrific noii
about the awful prices they have paid for stories, plays and well-known book
But when the actual pictures were delivered, most of them proved to 1
artistic successes and commercial flops.

DURING THESE FIVE YEARS, SOME COMPANIES HAVE HA
one or two or even three good years as far as product is concerned, but not
single one had hit the mark regularly for five successive years as Universal ha

w THINK

ECORD?

I THINK WE WASTE LESS
money than any producer, though
heaven knows even we waste enough.
It seems impossible to eliminate all
of this waste without running the
danger of producing hash pictures.
But we never relax one moment in
our effort to conserve our resources
where conserving will not affect
quality.

I KNOW MIGHTY WELL WE

have always charged too little, for
our pictures, if what others charge
can be used as a standard; I know
we are going to get more like a live*
and-let-live price as we correct the
conditions in places where we are
shut out of first-run theatres owned
by other producers; and I know our
next line-up of pictures will he even
better than our standard for these
past five unbeaten years*

THERE HAVE BEEN TIMES
when the future of the business
looked threatening, but as far as
Universal is concerned the outlook
was never quite so bright. With pic-
tures a little better than ever, with
genuinely representative theatres in
spots which have been closed to us
in the past; and with an exhibitor
good-will which has never been
equalled in the history of the busi-
ness — well, we're sitting on top of
the world — and there* s plenty of room
for you with us I

Just a f e^v of
the great ones

REGINALD DENNY

in CALIFORNIA STRAIGHT AHEAD

A Harry Pollard Production

HOOT GIBSON

in THE CALGARY STAMPEDE

Photographed at the Calgary Rodeo Championship of 1925
A Herbert Blache Production

ms PEOPLE

with Rudolph Schildkraut, Rose Rosanova, George Lewis,

Blanche MehafFey, Virginia Browne Faire

Story by Isadore Bernstein

An Edward Sloman Production

THE STILL ALARM

with Helene CHADWICK and Wm. RUSSELL

Adapted by Harvey O. Higgins from the play
by Joseph Arthur and A. C. Wheeler

An Edward Laemmle Production

REGINALD DENNY

in WHERE WAS I?

From the magazine story by Edgar Franklin
A WiUiam A. Setter Production

REGINALD DENNY

in WHAT HAPPENED TO JONES?

George Broadhurst's Broadway Stage Success
A William A. Setter Production

SPORTING LIFE

with BERT LYTELL, Paulette Duval, Marian Nixon

Famous Drury Lane Melodrama by Seymour Hicks

and Cecil Raleigh

A Maurice Tourneur Production

REGINALD DENNY

in SKINNER'S DRESS SUIT
with LAURA LA PL ANTE

From the Saturday Evening Post Story by Henry Irving Dodge
A William A. Setter Production

The COHENS and KELLYS

with George Sidney, Charles Murray,Vera Gordon

Based on the Play by Aaron Hoffman. Presented in asso-
ciation with Faultless Pictures Corp., E. M. Ascher, Pres.
A Harry Pollard Production

REGINALD DENNY

in ROLLING HOME

From the play by John Hunter Booth
A WiUiam A, Seiter Production

Page Six

THE REEL JOURNAL

Josephson-Finkelstein

Now Control 5 Houses

BEN SHLYEN

rabllsher and Editor
(". C. Tucker, Aar. Mgr.

Circulating in Missouri,
Kansas, No. Oklahoma
No. Arkansas, West.
Kentucky, W^est. Ten-
nessee, So. Illinois and
S W. Indiana.

Kvery Saturday by
H I) E li J O U R N A I

PlinMSHINfi CO.

^Inimfnoturers Exohanjr« ,^

KanNRs City, Mo,

V:\

Spring Cleaning

At this time of year it is g-ener-
ally the custom to take "inventory"
of what needs tp be done for the
annual Spring Cleaning. More and
more exhibitors each succeeding
year are finding through profitable
experience that a thorough Spring
Cleaning usually results in a "clean-
ing" at the box-office. It is an
excellent investment.

Too often, however, exhibitors
confine this brightening up of
things to the lobby and the interior
if it needs it. And they forget all
about the booth — the most vital
part of their investment. Indeed
a sad neglect that does much harm
to steady patronage and healthy
box-offices.

We urge exhibitors who have
been overlooking this important
part of their theatre to not do so
in their renovating this spring.
Have your operator carefully in-
spect your projection machines;
see that each and every part is in
good running order; replace or re-
pair those that are worn ; overhaul
these machines as you do your au-
tomobile. They need it, and it will
be money well invested.

Plan Acquisition of Circuit of Twenty-
five Tiieatres.

The Josephson-Finkelstein Circuit has
already acquired five houses, holds a
lease on a site for a new theatre in
Pittsburg, Kas., and has negotiations for
ten other houses, it became known this
week. The circuit ultimately plans to
control 25 houses in Missouri and Kan-
sas.

The group, which is headed by Archie
Josephson, maintains offices at 1201
Chambers building. The theatres now
under control of the syndicate are the
Gillham, Penn Valley and Lincoln Thea-
tres in Kansas City; the Mainstreet, Lex-
ington, Mo., and the Grand, Mexico, Mo.

The business operates as the Joseph-
son Amusement Company and the Jo-
sephson-Pinklestein circuit, with these
officers: Archie Josephson, president;
Rube Finklestein, vice-president and
general hanager; Reuben Josephson, sec-
retary and treasurer; Francis E. Ritter,
auditor; Leonard Uhlman, general coun-
selor; Moe Epstein, second vice-president;
Herman S. Gould, director of publicity
and presentation.

Making Business

Nearly every day our attention
is called to the fact that more and
more exhibitors 'are "waking up"
to the value of advertising and ex-
ploitation. More exhibitors are
coming to realize that they've got
to put some "push" behind the
pictures that they show. And
more happy box-offices are the re-
sult.

Recently we have noticed that exhibi-
tors have renewed a strong demand for
heralds, window cards and novelty
throwaways. Many are using weekly
programs and house organs. And more
are going in for larger newspaper dis-
play space. That's the stuff that makes
business.

Blast a Rumor That

Chaplin Leaves Warners

Denial by Syd Chaplin that he had
any intention of leaving Warner Bros.,
was made this week following a story
printed in a daily paper that the star
was about to quit the Warner studio and
head his own production company.

The story stated pointedly that Chap-
lin after finishing his third picture for
the Warners would form his own organ-
ization and release his future comedies
through United Artists.

Arthur Kelley, of United Artists, stat-
ed that the report was all news to him.

Mr. Chaplin has just completed "Oh,
What a Nurse," his second picture for
Warner Bros.

Educational Closes for

Christie Comedies Again

Deals recently consummated place the
complete Christie Comedy product with
Educational for distribution during an-
other year, Carl F. Senning, Kansas City
Educational manager, announced this
week. The Christie product, which has
long been known for its high quality in
the comedy field, will present a stronger
program this year than ever before, Sen-
ning said.

FAMOUS' PROFITS, S'/i MILLION.
New York. — Famous Players-Lasky
Corporation in its consolidated statement
(which includes the earnings of subsi-
diary companies) reports net profits of
.$1,408,330.19 for the three months and
$3,459,862.90 for the nine months to
Sept. 26, 1925, after deducting all
charges and reserves for federal income
and other taxes.

On Feb. 8, 1926, the board of direc-
tors declared the regular quarterly divi-
dend of $2 a share on the common stock,
payable April 1, 1926, to stockholders of
record at the close of business on March
15, 1926. The books will not close.

JUDGE LINDSEY CALL.S MOVIES
GOOD INFLUENCE FOR YOUTH

Chicago. — Far more children have
been made good than bad by moving
pictures, declared Ben B. Lindsey,
judge of the juvenile and family
court of Denver, last week. Here to
attend a conference called by the Fed-
eral Motion Picture Council, he as-
serted censorship "is far more dan-
gerous than any evils it can prevent."

"Good things as well a.s bad lead
sometimes to bad acts," the judge .said
in explaining that "the Song of Solo-
mon may produce as much misdirected
passion as trashy novels. Crimes
have come from misunderstanding and
the misuse of the Bible."

"The result of governmental cen-
sorship would be to invite all of the
evils that come from any governmen-
tal censorship: Intolerance, bigotry,
fanaticism and tyranny, the like of
which this country never has seen, as
bad as they are getting to be now."

N. Y. Stock Issue Fails

Making Vital Bankrupt

Davis Dist. Division a Heavy Creditor;
Receiver Named.

New York. — Collapse of negotion with
a Wall Street banking house for the flo-
tation of a $10,000,000 stock issue last
week, sent Vital Exchange, Inc., into
bankruptcy. The move came as a com-
plete surprise to film circles, which had
been led to believe that negotiations be-
gun by David R. Hochreich, president,
were about to be consummated. Inter-
nal fight for control is also reported in
some quarters.

J. Charles Davis, president of the
Davis Di.stributing Division, who arriv-
ed two days ago from the coast, was
surprised by the move. He had come
here as a representative of a group of
West Coast financiers, who were also
seeking control of Vital and who had
through Mr. Davis opened negotiations
ofr the purchase of Vital and associated
companies from L. A. Price and his as-
sociates.

The Davis Distributing Division is a
heavy creditor of Vital. Mr. Davis is
confident that his company and his asso-
ciates will emerge without loss. Mr.
Davis' office issued the following state-
ment:

In the petition, the following para-
graph appears:

"Your petition represents that the said
Vital Exchanges, Ins., while insolvent,
and within four months preceding the
date of this petition committed acts of
bankruptcy in that it did therefore, to-
wit:

"(1) Convey, transfer, conceal or re-
move its property or part of its prop-
erty with intent to hinder or delay its
creditors or by conveying or permitting
to be conveyed any or part of its prop-
erty to the Realty Factoring Corp., a
sum the average to be of $7,000 per
week for about three months past."

The petition was filed by three em-
ployes, and involves only $1,500. George
A. Balsdon, Milton Kempner and Max
Goosman are the petitioners, each hav-
ing filed a claim of $500.

February 20, 1926 Pot" Seven

Did You

— cash in on the popularity of "MICKEY'*
eight years ago?

Then we KNOW you won't overlook the big-
gest bet of the season:

MIKE"

If you are one of the unlucky ones who
passed up "MICKEY," here's your one big
chance to even up.

MIKE is Marshall Neilan's greatest comedy
offering, based on his own story. With the
wonder-girl, Sally O'Neill, Charles Murray,
Ford Sterling and William Haines.

MIKE has everything that showmanship
demands.

MIKE is making BOX-OFFICE history.

MIRE is on the way to fame and fortune.

MIKE is a riot!

Get in the happy procession now.

Another "knockout" from

^citc^o/dwi/f2-\^sc/cr

"The Talk of the Industry

W. A. SCULLY C. E. GREGORY,

Resident Manager Resident Manager

3332 Olive St. J. E. FLYNN, 1766 Wyandotte

St. Louis Mo. District Manaeer Kansas City, Mo.

Page Eight

THE REEL JOURNAL

Selder Launches Attack

on "Theatre Bootlegger"

Two alarms to the exhibitors of the
nation were sounded by National Presi-
dent R. F. Woodhull and Business Man-
ager Joseph M. Seider at the eleventh
annual installation of officers of the
Brooklyn unit of the Motion Picture
Theatre Owners of America at the Hotel
Bossert, Brooklyn, on the night of Feb-
ruary 10th.

That the contract victory should not
cause a relaxation of the efforts of
America's theatre owners but on the con-
trary should inspire them to a greater
tensity to deal with what Mr. Seider
called "the battle for their very exist-
ence."

What Mr. Seider described as "theatre
bootleggers" and "screen leeches," con-
stitute this enemy which has lately been
growing to menacing proportions in their
strength. "Their system of encroaching
upon territory already meritoriously and
inadequately covered by pioneer exhibi-
tors is being done through no other pur-
pose than for the milching of the in-
dustry," declared Seider. The business
manager said that the motion picture in-
<lustry must be purged of those people
who become exhibitors solely for the
reason of "bleeding our honest members
by compelling them for the sake of their
very existence to buy up these business-
destroying decoys erected by theatre
bootleggers."

A call to defend the industry from
the unjust machinations of what he de-
scribed as "dyspeptic minds," was
sounded by President Woodhdll. The
president of the national organization
stated that he ould inaugurate a
Speakers Bureau at national headquar-
ters which would be eligible to all force-
ful personalities and convincing speakers
in the industry. Such a bureau which
would be national in scope would make
it possible for an unjust or unwarranted
attack upon the industry to be immedi-
ately retarded and stifled at its very
source, the speaker said.

"Greater Movie List" Is

Name of *U's' New Product

Since the recent announcement of Uni-
versal's array of Jewel productions, west-
ern features and short product for the
1926-1927 season, which was to have
been designated as the Greater White
List, Carl I^aemmle has been flooded
with telegrams and phone calls from
Universal exhibitor-patrons recommend-
ing that in view of the outstanding
character of the pictures on this list,
the product name be changed to the
"Greater Movie List," according to
Harry Taylor, local manager. This sug-
gestion has has been gladly accepted by
the Universal chief.

The Greater Movie List will include
three or more super pictures, five or six
special Reginald Denny productions,
twenty-eight Jewel productions, twenty-
four Blue Streak western features, and
the strong line-up of serials. Buster
Brown comedies, International Newsreels
and other short product being made by
Universal.

Al. Christie to Make

"Up In Mabel's Room"

Great Stage Hit to Be Produced As Spe-
cial for P. D. C.

The screen rights to "Up in MabeFs
Room," the combined work of Wilson
Collison and Otto Harbach, successful
writers of stage comedies and musical
show librettos, were secured by Al. Chris-
tie this week, for production on an ex-
ceptionally lavish scale, with Marie Pre-
vost in the role made famous on the
stage by Hazel Dawn. This will be Miss
Prevost's initial starring vehicle released
through Producers Distributing Corp.

"Up in Mabel's Room" is recorded in
theeatrical history as one of the great-
est farce hits of the decade. As an A.
H. Woods stage production featuring
Hazel Dawn and an all star cast, it was
given its premiere in January, 1915, at
the Eltinge Theatre in New York City
where it created a furore and, after a
long run on Broadway it repeated its
triumph in Chicago, Boston, San Fran-
cisco, Los Angeles and practically every
American city of the first class.

Goldman Sues to Recover

$1,300 in Theatres' Deal

William Goldman, owner of the Kings
Theatre and other St. Louis motion pic-
ture houses, has filed suit in the St.
Louis Circuit Court against E. A. Freud-
eger, former cashier and bookkeeper for
Goldman theatres, to recover $1,300 al-
leged to be due from business transac-
tions between them in the period Sep-
tember, 1923, to June, 1925.

Freudeger is out of town, but his at-
torney said that Freudeger had left
Goldman's employ a long while ago and
that Goldman, though having ample time
had not pressed the alleged claim set
forth in the petition.

Last November Freudeger filed suit
against Goldman and others to have his
alleged interest in property at Union
boulevard and St. Louis avenue deter-
mined.

Goldman denied that Freudeger had
any interest in the property in question,
and on February 8, Circuit Judge John
W. Calhoun sustained Goldman's demur-
rer to that suit. Demurrers of the other
defendants also were .sustained.

Goldman's has announced plans for a
$175,000 motion picture theatre for the
Union boulevard and St. Louis avenue
site.

The Liberty Theatre, Murphysboro, 111.,
was damaged by fire the night of Feb-
ruary 6. "The projection booth was de-
stroyed and other minor damage re-
sulted. Repairs will be made immedi-
ately.

Mr. Exhibitor: A«k at the Film Exchange*
for the

It*s^ little to ask for. but it'l the only

reliable aid you can give yourinU8icia'>a

"^ to help put the picture ovr. *"

St. Louis Society Plans

Censorship Legislation

Recommendation that a committee be
appointed to study undesirable motion
pictures and theatrical performances and
recommending city ordinances and state
legislation that might bring about any
necessary improvement was made by the
general committee on "Our Community
and Its Youth" of the St. Louis Com-
munity Council. Mrs. Ira L. Bretzfelder,
4738 Westminster Place, is chairman of
the committee.

FAMOUS SIGNS FRANK LLOYD.

Frank Lloyd, one of the foremost di-
rectors in the motion picture industry,
has been signed to a long term contract
by Famous Players-Lasky Corporation,
according to an announcement by Jesse
L. Lasky.

In the last few years Mr. Lloyd has
produced numerous big pictures, his
most notable achievement having been
"The Sea Hawk," which held the .screens
of the country for extended engage-
ments. Among other pictures which bore
the Lloyd stamp of directorial achieve-
ment were "Black Oxen," "The Voice
from the Minaret," "Winds of Chance,"
"Ashes of Vengeance," and many more.

HYATT DAAB PROMOTED.

Colwin W. Brown, vice-president of F.
B. O., has announced a reorganization
of the company's advertising, exploita-
tion and publicity departments, with Hy-
att Daab, for five years director of stu-
dio publicity on the West Coast, in
charge.

LIBERTY, HIAWATHA, OPENS.

W. L. Schenkelberger opened his new
Liberty Theatre at Hiawatha, Kas., Feb-
ruary 10, with a presentation of "The
Torrent." The house, which is modern
in every way, is one of the prettiest
theatres of its size in the state.

'/tor

jmndlyJmd

The industry's high speed star in the
speedier picture of his career /

A.CARLOS

presents

what the

^»^^^^gS^:

Movie Fans eat up

Also — Have you played these
Surefire Talmadge Winners

"The Wall Street Whiz"
"The Prince of Pep"
"The Blue Streak"
and his coming release

"The Night Patrol'

1715 Wyandotte St., Kansa* City, Mo.
Exchanges Everywhere

Pag* Tmn

THE REEL JOURNAL

:CHANGE

EXCH

C>lbvindAlon0
MovieRow^

C. D. Hill, district manager of P. D.
C, and R. L. McLean, his assistant,
were in Kansas City this week.

* * *

"The Vanishing American," Para-
mount's special production of an epic of
American life, opened big at the Royal
Saturday and Sunday. The Star and the
Post were unusually enthusiastic in their

reviews.

* * *

Buddy Rogers, the Olathe, Kas., boy
who has recently been signed to a 5-year
contract by Paramount, was through
Kansas City last week. Rogers' first pic-
ture will be "Beau Geste."

* * *

Earl Cunningham, Paramount district
exploiteer, was in for a few days fol-
lowing an extensive trip throughout his
district.

Ed Lowery, salesman for Midwest
Film Distributors, was in over the week
end. He reported business to be good,
and cited his opinion that the exhibitors
are more optimistic concerning conditions
than for a long time.

* * *

Movie Row reports have it that "Doc"
Mead, Kingman, Kas., exhibitor, is all
excited over the oil boom in his town.
We hope "Doc" can build a regular
movie palace on the strength of it, just
like they talk about 'em in Florida.

* * *

Marty Williams, Associated Exhibi-
tors' representative, was in after a suc-
cessful trip.

* * *

A letter to Kansas City from Louis
Forbstein, former director of the New-
man orchestra, but now on the West
Coast with Mr. Newman, states that Mr.
Forbstein has accepted a position with
Grauman's Egyptian Theatre in Holly-
wood at a salary of $325 a week.

* * *

Bob Bauer, home office serial repre-
sentative for Pathe, was a visitor this
week.

* * *

Andre Bustanoby, home office inspec-
tor booker for Pathe, went to Omaha
this week following; an inspection of the
local exchange.

* » »

Jim Poland, Kansas City representa-
tive for the Arctic Nu-Air Corporation,
reported this week the appointment of
Paul Haynes as St. Louis representative.
Back from a flying trip to St. Louis,
Foland reported the sale of three cool-
ing systems in the Robin and Star thea-
tres of St. Louis.

* « «

Metro-Goldwyn has tentatively set
"Mike" for its premiere at the Newman
Theatre here February 27, C. E. Greg-
ory, local manager announced this week.
Sally O'Neil, Charley Murray and Ford
Sterling comprise a strong comedy cast.

* » *

G. T. Wassell, formerly with the home
office of Metro-Goldwyn, in the audit-

ing division, has been made district au-
ditor of this section, comprising the
Omaha, Kansas City, Des Moines and
St. Louis exchanges. He was in Kansas
City looking over his new duties last
week.

* * :!^

Rube Jackter, special representative of
Columbia Pictures, who has been doing
special sales work in this territory, has
reported the closing of several nice con-
tracts.

* * *

J. T. Wilson has sold his Queens The-
atre here to a Mr. Streng.

* « ♦

Ashton and Schmidt have taken over
the Palace Theatre at Anthony, Kas.

* * *

B. Hawkins, of the Mainstreet, Lex-
ington, Mo., and C. S. Woellner, iVIarys-
ville, Kas., were Movie Row visitors.

J. P. Deo, Kansas City suburban ex-
hibitor, holds the distinction of signing
the first Universal Complete Service
contract of 1926, according to Harry Tay-
lor, local Universal manager. Aside
from being a real showman, Mr. Deo
handles banking for Italians and is the
agent for the Atlantic and Mediterran-
ean Steamship Company.
» * *

Red Jones, Educational salesman, was
in this week after an extended trip in
Northern Kansas.

» * *

Bill Warner says, "Tell all the boys
to hop to it and get it all sewed up in
two or three circuits. Then I can do
my heavy work in a week and get 51
weeks' vacation. Direct special atten-
tion to Messrs. Lee Jones, Jack Truitt,
Rube Finkelstein, E. C. Rhoden and Ar-
chie Josephson," he added.

Metro-Goldwyn held a screening this
week for M. B. Shanberg and Herb
Woolf of the Midland Circuit. The pic-
tures screened were "Soul Mates" and
"The Auction Block."

* * *

C. E. Gregory, local M-G-M manager,
was out in the territory for "The Luvva
Mike."

* * *

W. E. Callaway, district manager for
First National, returned to New Orleans
this week following a visit at the Kan-
sas City office.

* * *

D. J. McGowan, home office repre-
sentative for First National, left for
Oklahoma City this week after a visit
at the local exchange.

* * *

Miss Houtz, formerly with Universal,
has taken a position with P. D. C. as
cashier.

* « *

Movie Row has it that the Ellsworth
Theatre, a suburban house which has
been dark for some time, will be re-
opened shortly.

W. A. Stepp has sold hi.s Regent Thea-
tre at Pleasanton, Kas., to P. F. Ster-
ling.

* * *

Ben Blotcky, Paramount manager, was
confined to his home with illness this
week.

* * *

Joe Levy, Warner Bros, manager here,
was in Joplin, Springfield and South Mis-
souri and Kansas keys this week, lining
up exhibitors on the new product.

Warner Bros.' "Red Hot Tires" was
in its premiere run at the Pantages The-
atre this week, and playing' satisfactory
business.

* * *

Our friend Parkhurst, P. D. C. booker,
was telling us how the avalanche of
bookings lately were keeping him work-
ing nights.

* * *

Gay S. Pinnell, Educational salesman,
has resigned, according to C. F. Senning,
local manager.

* * *

Among the out-of-town visitors were:
Mrs. Charles Barron, Kansas "Theatre,
Wichita; Hugh Gardner, Orpheum, Neo-
.sho; Carl Cummings, Gower, Mo.; W. P.
Cuff, Chillicothe; M. W. Hubbell, Hub-
bell, Trenton, Mo.; T. H. Lauck, Colony,
Garden City, Kas.; Mr.s. Charles Bull,
Holland, Wichita; A. B. Crandall, Sedan,
Kas.; Frank Weary, Farris, Richmond,
Mo., and Earl Peeler, formerly of the
Pastime Theatre at Protection, Kas.

* * *

George Christman has opened the Na-
tional Theatre at Independence and Har-
desty avenues, Kansas City.

* * *

Tom Byerle, First National manager
here, was reported to be much improved
this week, and friends predicted he would
be able to leave Research Hospital with-
in two weeks. He has suffered a severe
illness from typhoid fever.

* * *

Sam Blair, Belleville, Kas., showman,
has taken over K. L. Gaston's Standard
Theatre at Mankato, Kas. Gaston will
go to California, he has advised friends
here.

%ienUhid

PRODUCERS DISTFJBUTINC
CORTORATIOW

jettagoudal
robektAmes

HENKfBmLTHALL

and cuvE Brook

A GAME OF HEARTS

and Nations Engaged in

a Gigantic Struggle for o^c6^^;fe(t^CGardner Sullivan

Supremacy — A Thrill- and Monte KauegoKn

^A Rupert Julian Production^

SPLENDID ENTERTAINMENT— Says Moving Picture World

Exceptionally gripping hair-trigger suspense that holds the spectator on nerve's edge from the final fade-out, is the dis-
tinguishing characteristic of Producers Distributing Corporation's "Three Faces East," adapted from Anthony Paul Kelly's
successful stage play of the same title.

Spy activities during the great war furnish the plot of this picture with most of the action taking place in the home of
the head of the British Secret Service. Director Rupert Julian's direction is in keeping with the magnificent acting of the
entire ca.st. He has skilfully kept the spectator guessing by playing up one angle against the other. Especially fine is Jetta
Goudal's portrayal of the leading role in which she does the best work of her career. In type and in personality she is ideal
for the character. The way in which she keeps from giving even a hint or a fleeting expression that would give her away in
the crucial situations is superb. Clive Brook gives an excellent performance as the butler-spy. Henry Walthall as the head
of the British Secret Service, is very effective, and Robert Ames is fine as his son. These two put over one of the best mo-
ments in the picture, a fine example of heart-stirring emotion and family love when they meet after a long absence. Intensely
exciting, gripping and dramatic, "Three Faces East" offers .splendid entertainment for any type of spectator.

Producers Distributing Corporation

KASSXS CITY

C. A. Scbnltz, WgT.,

Ill W. 18tb St.

ST. LOUIS
Art liaFlante, Mgr.,
SS08 Linden Bird,

Univeral Tested It At the Box Office and Now

Hnndrpds of pxhibltors repeatedly ask Universal to re-release "Outside the Law." In
answer to an nnpreeedented demand Vnlversnl finally decides to re-release It.
A iiard-liniled Iiilversalite asks, "How about its box office power today!" And so
IJnIversal answers its own tiueslion b y nutting Ibe iiirture to the bardest. tlie most
exhanstive. tlie most ronolusive test ixissihle . Just to prove that the pirture is all
that any exhibitor eould ask for — to prove that It Is more than most exhibitors ex-
pect. Read what happened:

At the Cameo Theatre, in Pittsburgh, one of the toughest show
towns in the country, without advance paper or advertising or
exploitation, without special presentation or accompanying fea-
tures, in the worst weather of the winter (cold, wind, snow, sleet,
rain) this picture HAS JU.ST BROKEN EVERY HOUSE REC-
ORD FOR ATTENDANCE AND RECEIPTS— EXCEPT THOSE
PREVIOUSLY ESTABLISHED BY "THE PHANTOM OF THE
OPERA."
That's why one of the preatest box office successes the industry has ever produced Is
now ready to be re-released now ready to clean-up airain for every exhibitor every-
where.

UNIVERSAL JEWEL

■ » MM« "

You the Great Sensational Clean -Up

L*ou)ning

Presented by CARL LAEMMLE

faga Fourtmtn

THE REEL JOURNA

Carl Laemmle's Twentieth Anniversary in the Industry to Be
Observed Throughout the World.

"It's a Ci-azy Business But Not as Crazy As At
First, and I Love It,' the Chief Says.

One of the interesting milestones of 1926 in the motion picture industry will
be Carl Laemmle's twentieth anniversary. The Universal president made his entry
into the screen world when he opened his first theatre in Chicago, February 26,
1926. He has been a theatre owner and exhibitor ever since, in addition to his
jreat strides in the production and distribution fields.

Twenty years ago, when Laemmle entered the motion picture business, it was
struggling along in an infancy of store-front grind shows, short split-reel pic-
tures, mostly of the novelty variety, and erratic production and distribution.

He started with the Wliite Front
Theatre on Milwaukee avenue in Chi-
cago. It was a crude little affair, with
only 190 seats — camp chairs rented from
a neighboring undertaker.

CARL LAEMMLE

The crowds came, however, and it is
fortunate for Carl Laemmle that they
did, for the erstwhile clothing store
manager of Oshkosh had invested every
nickel he had in the world in that en-
terprise. His investment amounted to
about $3,600. In twenty years this mod-
est sum has grown to millions and has
evolved into a globe-encircling institu-
tion employing many thousands of peo-
ple.

The little White Front Theatre did
so well that Laemmle acquired another.
Within a few months he was operating
four in all. Exhibitors, remembering
the difficulty of getting films in those
days, realize why he finally took the
bull by the horns and opened a small
exchange, partly to acquire a sufficient
supply of film for his own houses, and
also to help out other exhibitors in simi-
lar circumstances.

Having a film distribution service, he
next found difficulty in getting enough
film to distribute. The next step was
to essay production on his own part, in
a small way at first, but rapidly in-
creasing. He never let go of his thea-
tres, however, and although the ori-
ginal White Front Theatre and its
humble brothers long since have been
superseded by more pretentious houses,
there or elsewhere, Laemmle has con-
tinued to retain his interests in the ex-
hibiting end of the game.
Laemmle has an invigorating outlook

on the motion picture business. In his
recent letter to his Universal associates,
in which he anticipated his approaching
anniversary, he said:

"It's a wonderful business. It's a
crazy business,'not half .so crazy as it
was in the early days, but still a bit
daft in spots. It's a business of big
figures. It's a business of terrifically
hard work. But I love it.

"It has a lure no one can resist.
And it .still has boundless possibilities.
It has never been plumbed to the bot-
tom. It will go on improving with
each year. You can't get away from
it. I've seen many men leave it for-
ever — only to come back to it."

The month of celebration was launched
in New York recently at a dinner at
the Commodore Hotel, given by 1,000
employes and intimate friends of Mr.
Laemmle.

The Laemmle celebration will be ob-
served in this territory April 10 when
the Kansas City exchange will attempt
to have every exhibitor in the territory
play some type of Universal product in
tribute to the Universal Chief, accord-
ing to Harry Taylor, manager.

De Mille Launches New

Photoplay Idea Contest

.$2,100 Offered in Prizes for Best Sug-
gestion for Picture.

Cecil B. De Mille has announced
the launching of a $2,100.00 photo-
play idea contest, to be conducted na-
tionally. The conte.st will be carried for-
ward jointly by De Mille and the Los
Angeles Times, starting Feb. 1 and end-
ing Feb. 27.

De Mille's picture for Paramount, "The
Ten Commandments," resulted from a
.similar contest in which 34,000 answers
were received from all parts of the coun-
try. This picture is generally conceded
to have been one of the bigge.st if not
the biggest moneymaker of 1925.

KANSAS CITY NAMES THREE NEW
"WAMPUS" BABY STARS.

Four Kansas City film men have come
out as dramatic stars of the first mag-
nitude, and showed to capacity in their
premiere Tue.sday night at Drexel Hall,
at 50 cents top!

The vehicle on the legit stage was
"The Womanless Wedding," and here's
the ca.st: MAE MURRAY, William
Haines; TOM MIX, C. E. Gregory;
"SOMEBODY'S AUNT," W. E. Truog;
GERALDINE FARRAR, Harry Taylor.

The play was given for the Milwau-
kee railroad.

F. B. 0. Moves Into New

Quarters, 1717 WyandotI

Following a steady increase in bu5
ness here, Film Booking Offices mov(
this week into their new quarters in t
new building at 1715-17 Wyandot
.street, where tliey will occupy more th;
5,000 feet of floor space. The detail
moving was completed over the week er
and the new office was spick and sp
for business at the start of the week.

The new F. B. O. Exchange is a moi
for efficient management antl motle
equipment, which has been install
throughout. Increased room has been ;
lowed for the inspection and shlppii
departments. The new exchange is o
of the finest in the Middle West, a:
Roy Churchill, manager, and his as.soi
ates are to be congratulated on th(
new Kansas City home.

If 1 were nil pxliiliilor t wciiilil put one It
lit Ihc head iif thi' •■lute IliU yi'iir fur tliouy
fill liiisliiess c'liiisiilcriilii.ii — ami lliat Is i
iiiatlir «f short siilijfcts. It's a Imsliiess iii
tfi-. plain anil simple. . . . A\ hat do j
an fXhiliitor, Intend to do abont short si
i.'(ts In 1)t2B!

WM. A. .lOHNSKllV,
in -Mollon IM.tnrc News

Well, What's the Answer?
What do you intend to do ?

To offer Short Features to your patrc
as so much added entertainment "thro
in" —

Or to SELL them to your patrons I
same as you do the longer features
and make added profit out of them?

If you're going after added profit,
course you'll have to book GOOD Sh
Features to begin with — and then i
ploit them.

Apparently the answer to Mr. Johnsto
question is that most showmen are ;
ing to do more about — and with — .Sh
Features this year than ever before

At any rate, RIGHT NOW there are <
hundred exhibitors every week joini
the thousands who are already showi
EDUCATIONAL PICTURES— the b
Short Features that any exhibitor (
get for entertainment and box-oft
value.

(r^dtLC<ttlorri<ti uixJxiAjD

THF SnCE OP THE PROGRAM"

ST. LOUIS

S. J. Hankin, Kesldent Mgr.
3334 Olive St.

KANSAS CITY

C. F. Seonlng, Eesident Mg
1.10 W. I8th SU

Memlier, Motion Plelnre Producers and
Irlbutors of AmerUa, Inf.,

Win H. Hays, President

February 20, 1926

Page Fifteen

What The Picture Did First Run

AT KANSAS CITY THEATRES, WEEK ENDING FEB. 13

The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
tre; Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
tages Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

Production Highlights: Scene at the
climax in which 500 Fords take up the
chase.

Exploitation: Usual advertising and
lobby display.

Prologue: None.

Summary: A good comedy and good
entertainment.

Entertainment Merits: 90 per cent.

Newman

"The American Venus," with "Miss
America" (Venus contest winner), and
Esther Ralston.

Director: Frank Tuttle (a Paramount
picture).

Business: Excellent.

Audience Reaction: Splendid.

Production Highlights: Technicolor
'scenes of rare beauty.

Theme: A small town girl enters a
beauty contest to save her father's busi-
ness.

Exploitation: Personal appearance of
"Mi.ss Tulsa," "Miss Dallas," "Miss Lit-
tle Rock" and "Miss Kansas City." Also
special window displays at two leading
apparel stores. Billboards, newspapers,
advance trailer, special lobby display.

Prologue: "American Beauties" cast of
22 presented in four scenes. Singing
and dancing spectacle introducing prize
winning beauties from four states.

Summary: A production suggesting
many novel tie-ups and a picture of high
entertaining qualities.
\ Entertainment Merit: 80 per cent.

Mainstreet

' "Bluebeard's Seven Wives," Ben Lyon,
Blanche Sweet (a First National pic-
ture).
, Business: Fair.

Audience Reaction: Very good. The
crowd caught the spirit of the director
in kidding the industry, and got many
laughs.

Royal

"The Black Bird," with Lon Chaney
and Norma Shearer (a Metro-Goldwyn-
Mayer picture).

Bu.siness: Very good.

Audience Reaction: Splendid. The pub-
lic wants Chaney in this type role.

Production Highlights: Many thrilling
scenes. Lots of good old time melodrama
with a big punch.

Exploitation: All advertising was
based on the appeal to "come see Chaney
in the role you like him in be.st."

Prologue: Special orche.stra number,
featuring a Lime House scene, cued with
mournful tunes.

Summary: One of the best box office
attractions Chaney has made, with the
exception of his big specials. The pub-
lic now expects to see him in this type
of role.

Entertainment Merits; 90 per cent.

Liberty

"His People," with Rudolph
kraut (a Universal picture).

Schild-

*;SHSS8HSSSKH8SSSf!SH!S5SSSS5i!t8S«SHS!SHfiStK^

■^^^

W. RAY
JOHNSTON

GEORGE LARKM

WITH
lANC THOMAS CLIVE KIRBY *«o MILBUflN MURANTE"

EETTINE EM
RIEHT

Business: Splendid, beyond expecta-
tions.

Audience Reaction: Fine, patrons en-
thused over the .story.

Production Highlights: Son refusing
to recognize his father. Father's sac-
rifice of coat for son.

Theme: Love and sacrifice of a father.

Exploitation: Unusual newspaper
space. Advance lobby publicity. Direct
mail campaign using .5,000 names.

Prologue: Girl singing "Eli, Eli."

Summary: One of the outstanding pic-
tui-es of the year. Brought many new
faces to the theatre. Proud to show this
one.

Entertainment Merits: 95 per cent.

Pantages

"When Love Grows Cold," Mrs. Ru-
dolph Valentino (an F. B. O. picture).

Business: Average.

Audience Reaction: Story fair. Beau-
tiful gowns displayed.

Theme: Drama.

Exploitation: Usual advertising, win-
dow tie-ups with enlarged photos of Mrs.
Valentino.

Prologue: Special songalogue.
Entertainment Merits: 75 per cent.

"Venus" Campaign in Wichita
Drew 500 Beauty Entrants

Earl Cunningham, district exploiteer
for Famous, reported the conclusion this
week of two very successful campaigns
on. "The American Venus," at Wichita,
and East St. Louis.

The campaign in Wichita conducted by
the Miller interests was unusually suc-
cessful, and more than 500 girls entered
the bathing beauty contest staged by
the theatre. Miss Nina Hughes, the win-
ner, who will get a trip to California,
has received publicity from the press all
over the country, and of course the press
stories mention the Miller Theatre, too.

Campaigns arranged by Cunningham
on his trip at the Lincoln, Belleville, 111.,
and the Majestic, East St. Louis, drew
capacity houses to these theatres, he re-
ported.

toon

ONE OF
HAYART'S
METTOPOLITAN
MELODRAMAS

RELEASED MARCH 3rd

I ENTERPRISE FILM CORP.

I 115 West 18th Street Bob Withers, Mgr. Kansas City, Missouri

^rim&i'Jkini

Page Sixteen

THE REEL JOURNi

F. N.'s "Irene" in Record

at Empress, Okla. City

First National's late special, "Irene,"
called Colleen Moore's greatest, opened
a record-breaking run at the Empress,
in Oklahoma City, this week, according
to Bill Warner, acting manager of the
Kansas City office. In spite of bad
weather, the intake over the week end
beat any previous week-end business by
several hundred dollars, Warner said.

Following a screening of the picture
at the Mainstreet Theatre here this week
the opinion has been generally offered
that "Irene" will prove one of the out-
standing pictures of the year. Its pre-
miere will be at the Mainstreet starting
today.

Plans are now being made whereby
the story of "Irene" will be broadcast
from Kansas City, Warner announced.
This will provide a tie-up of tremen-
dous value to exhibitors in creating the
interest of thousands of radio fans who
listen in nightly on Kansas City pro-
grams. The date of the broadcasting
will be announced soon.

Enterprise Names Strong

Western Feature List

Enterprise Film Corporation announc-
ed this week the acquisition of what is
claimed to be its most extensive program
of western features for the coming year,
according t» Bob Wtihers, manager.
Mentioned in the new arrangement are
a number of outstanding attraction.s, and
the release order is named as follows:
March 3rd, "Getting 'Em Right,"
George Larkin; March 17th, "Let Him
Buck," Bill Mix; March 31st, "The Hel-
lion," J. B. Warner; April 14th, "Pio-
neers of the West," Bill Mix; April 28th,
"Red Blood and Blue," Big Boy Wil-
liams; May 12th, "Quick Change,"
George Larkin; May 26th, "Cactus Trail,"
Jack Perrin; June 9th, "Wives at Auc-
tion," Bernarr MacFadden; June 23rd,
"Battlin' Bill," Bill Mix; July 7th,
"Rough Stuff," George Larkin; July 21st,
Whisthng Jim," Big Bov Williams.

Many Paramount Tie-Ups

Arranged in St. Louis

F^arl Cunningham, district exploiteer
for Famous, has returned from St. Louis,
where he was successful in promoting
several big tie-ups for coming Paramount
pictures.

He got window displays in the Stix-
Baer-Fuller Department Store in connec-
tion with the showing of the picture.

The American Venus." Another angle
oi nn«^ campaign was the distribution of
20,000 samples of Frahlinger's Salt Water
laffy at the Missouri Theatre, and 15,000
samples at the big store. He also sold
the store on using 15,000 heralds with
this event.

Cunningham arranged with the Piggly-

^'frA^„i^?'"P°''^*'°" ^°^ the distribution
ot 50,000 heralds in connection with the
run of the picture, "The Grand Duchess
and the Waiter."

IMAYBE THEY'RE ALL THE KIN
OF WARNER'S RIN-TIN-TIN!

The Bugg Theatre out in Chicago is
going to the dogs, Manager Clarence
Wagner says so and he should know.
Not literally of course, but the hounds
take possession of his matinees every
time a Rin-Tin-Tin picture is shown.
Manager Wagner wants to know what
to do about it. If anyone has a sug-
gestion, Warner Bros, would like to
have it. Here is Mr. Wagner's letter
of complaint:

January 9th, 1926.
Mr. Eddie Silverman,
Warner Bros. Pictures, Inc.
Dear Sir:

I wi.sh to register a complaint in
regard to your photoplays featuring
Rin-Tin-Tin. I would like you to
either reimburse me or el.se the next
Rin-Tin-Tin picture I have, sent out
one of your salesmen who is idle, to
take care of my trouble.

Every time I have one of your Rin-
Tin-Tin pictures, I have great diffi-
culty in keeping away all the stray
dogs of the neighborhood who venture
out to see this wonderful dog per-
form. The last picture, "The Clash
of the Wolves," which I ran on New
Years Day, we had over twenty dogs
of every description turn out. It is
almost impossible to take care of a
crowd of people and the dogs besides!

I had to leave my crowd, pick up
a dog, carry him through the house
and put him out the rear exit door.
In a few moments, he was back. This
same performance had to be done to
about twenty dogs in all.

This may sound very fooli.sh to you
but it is an actual fact. The only
solution of the problem would be for
us to run a special morning matinee
for the hounds so that we can take
care of our patrons with ease. If you
have any other suggestion to make, I
would be pleased to hear from you.
Very truly yours,

CLARENCE WAGNER.

Tan' in Policy Change;

Opens Bill on Friday

K. C. House Will Be First With a New
Show Each Week.

The Pantages Theatre started a new
policy this week of opening the week's
engagement on Friday instead of Sat-
urday. It was the Pan which first start-
ed the policy of opening on Saturday
some time ago.

The purpose of the management in the
new arrangement is to be first in Kan-
sas City with a new show. The experi-
ment is being watched with much in-
terest.

C. A. Walls has reopened his Comique
Theatre at Jamesport, Mo., and was in
to arrange bookings.

JACK MOORE TOOK CARE OF T
CROWD WITH MIDNIGHT SHO>

Jack Moore, manager of Midwest F
Distributors' Kirksville theatre, recei
got away with an idea which brou
good business and proved that he ■
on the job to turn every possible
portunity toward the intake line at
theatre.

Recently a symphony orchestra '
billed for a night engagement at Kii
yille. Film men will recall that tli
is no night train out of the town u
12 o'clock. Moore reasoned that tli
would be lots of people in town v
no place to go after the symphony c
cert was over, and who would appr
ate a special presentation at the th
tre. This he arranged, and adverti
the event big for several days in
vance.

It cost him about $20 to put on
night show. Leave it to your own im
ination whether he didn't get much m
than that in receipts, with Kirksv
swarming with out of town visitors

VARIETY PRAISES PARAMOUN
"BEHIND THE FRONT"

Variety steps out of its charactei
little in its issue of February 10th i
unrestrictedly classes "Behind the Fro
as one of the best war comedies yet p
duced.

In reviewing the picture, Vari
places Raymond Hatton and Wall
Beery, who co-star in the picture, amc
the country's leading film comedia
"The audience never stops laughing"
the way the reviewer puts it, and fr
the few exhibitor reports received at t
writing it would seem that this picti
is hitting at the box-office in a mam
satisfactory to all concerned.

Mary Brian also plays one of the lei
ing parts and is said to outdo any of 1
previous performances.

msm

%wndlyHQnd

L. Brenninger of Topeka and T. H.
Lauck, Colony, Kas., were Movie Row
Visitors.

February 20, 1926

Page Seventeen

=1 1 i [ =.J— I I =1 1=

atiout

=) ' •" ir=^=ii-: =i r=

^^m

l^^^^^^^l

iC'\. ^

\j\

b4 \

Fl ^

(1) Scene from Warner Bros.' "Compromise," starring Irene Rich
and Clive Brook.

A trio of Educational Pictures stars who are providing laughter and joy to film
fans the world over. Lupino Lane, star of Educational- Lupino Lane Comedies; Billy
Dooley, featured in Christie Comedies, and Johnny Arthur, featured in Tuxedo Com-
edies.

(3) Leatrice Joy and Edmund Burns in a scene from "Hell's High-
road," a Rupert Julian Production presented by Cecil B. De Mille
fpr P. p. C, release.

(4) Charlie Chase, whom Hal Roach
is presenting in a series of Pathe two-
reel comedies, and Blanche Mehaffey, go
in for athletics between scenes.

Page Eighteen

THE REEL JOURNAL

EXPLOITATION

^bHINTS

Edited by R. C "BOB" GARY, Universal Exploiteer.

The Newman Stays on the

Trail of Civic Interest

Following as hard upon the trail of
building gootl will as a newspaper, the
Newman Theatre, Kansas City, has
started a new stunt that is attracting
much attention and achieving its purpose.

Starting January 31, the Newman is
presenting its own news reel of local in-
dustries, a feature that is to run for six
weeks. The first industry to be filmed
was Montgomery-Ward & Co., an insti-
tution that employs 4,000 workers. Fol-
lowing this will be: Peet Brothers Soap
Co., Feb. 7; Irving-Pitt Mfg. Co., Feb.
14; Cowden Mfg. Co., Feb. 21; Cook
Paint and Varnish Co., Feb. 28, and the
Loose- Wiles Biscuit Co., March 7.

In this presentation, the Newman was
warmly congratulated by the powerful
Kansas City Chamber of Commerce, and
as well gained the good will and interest
of thousands of employees and officials
of the industries named, many of whom
probably went to the Newman to see if
their pictures appeared in the film. And
no doubt, the Newman found this stunt
a source of good revenue from the firms
that enjoyed this effective advertising
medium.

This is only one of many events this
theatre employs toward building good
will, and which makes it an institution
In Kansas City, and not merely a first
run picture house.

Try this one in your city, and remem-
ber there's no element that touches the
heart of your community as effectively
as anything you may do to boost it.

"A Jazz Battle" Pulls

S. R. 0. at Carthage, Mo.

Working on the theory that two rival
dance orchestras would put forth their
best paces in competition with each other
on the stage. Jack Gross, manager of the
Crane Theatre, Carthage, Mo., got a ca-
pacity crowd a few days ago on this at-
traction which he billed "A Jazz Battle."

Gross learned that two "hot" dance
orchestras were billed for his town for
the first night. He immediately opened
negotiations with them for stage num-
bers, and they were glad for this chance
to obtain good publicity. They were to
play their best numbers, alternately, and
the applause of the audience was to de-
termine the supremacy of one over the
other.

After a thirty-minute ".jazz battle" the
prize wa.s awarded to one group because
of the antics of the drummer, who got
into the crowd with his acrobatics.

"And it packed 'em and pleased 'em."
Gross wrote THE REEL JOURNAL.

Harry McClure Forms "Buster Brown" Club

And Wins 700 Live Booster Members
Among Local Kiddies

Bob Gary, Universal Exploiteer, and
Harry McClure, manager of the Strand
Theatre at Emporia, put over a fast one
recently when they organized the "Strand
Theatre Buster Brown Club," and signed
up 700^ Emporia kiddies as members.

The ' purpose of the stunt was of
course to build good will for the theatre,
and create interest in Buster Brown
comedies. The organization was started
with a free .show for the children, and the
membership cards were distributed at
this performance for the kiddies to take
home and have signed.

With the membership cards were is-
sued a sheet of the rules of the club, this
being a feature for influencing the inter-
est of parents that the theatre is trying
to inculcate high ideals in the children of
the community.

The parents will feel that you are tak-
ing an interest in the welfare of their
children and they will most certainly in-
sist that their children see the Bu.ster

Brown comedies and attend your theatre
regularly.

You will note in the right hand corner
of the card there is a space provided for
a number. This you can use in this man-
ner: Fill in the numbers .starting with
number one up to whatever amount you
get for membership. Then in a ledger
keep the names of the members and their
respective numbers. Each Saturday (or
any day you wish) take ten or twenty
numbers from your list and throw them
on the screen with the announcement that
the holders of the corresponding num-
bers on their member.ship cards get a
pass to your theatre to see the next Bus-
ter Brown Comedy. The day following
the.se numbers might be featured in your
newspaper ads. The cost of this idea is
so trivial that it is hardly worth men-
tioning. Every theatre showing Buster
Brown Comedies should try this stunt —
It will certainly get results.

BUSTER BROWN MEMBERSHIP CARD

Use This Form For Your Buster Brown Club.

Front Side
THIS CERTIFIES —

THAT, Name

A.Iiliess

Is a Member in flood Standhis: of the

BUSTER BROWN
Boys and Girls Club

.And was initiated at tlie STRAND
THEATRE which he attends regularly.

Manager

Reverse Side

BUSTER BROWN
Boys and Girls Club

know the holder to he

INDUSTRIOUS

(School Teacher)

OBEDIENT

(Pastor or Parent)

COURTEOUS

(Adult Neighbor)

Zipper Boots Tied Up

With the "Midnight Sun"

Loew's State Builds Big

Audience Over Radio

A national tie-up for "The Midnight
Sun," Universal's forthcoming special,
with Laura LaPlante in the starring role,
has been made with the Goodrich Com-
pany manufacturing Zipper boots, the
new golash that all the women are wear-
ing, hy Joe Weil, director of exploita-
tion for Universal Pictures Corporation.

Twenty thousand counter or window
cards showing Laura putting on a pair
of Zippers have already been distrib-
uted to .shoe stores throughout the coun-
try. A 6-color footwear calendar is now
being prepared by the rubber company,
to be sent to 500,000 dealers, and they
are also using "The Midnight Sun" copy
in their rotogravure section ads in
newspapers all over the United States.

Harry Greenman, manager of Loew's
State Theatre, St. Louis, is thoroughly
sold on the radio as a means of adver-
tising the musical acts of his theatre
and he never overlooks an opportunity
to have the theatre's music and vocal
headliners take the air.

As a result, the radio fans from the
Atlantic to the Pacific and the Great
Lakes to the Gulf know of the Loew's
State and many the casual patrons oi
this popular down-town first run house
are attracted by the tit-bits furnished
via the radio.

Station WSBF regularly offers s
Loew's State hour when artists fron:
that theatre alone are permitted tc
broadcast.

Febi-uary 20, 1926

Page Nineteen

You'll Find One Everywhere

1926 Film Year Book Now Being Distributed

The Rcognized

Reference Book of the

Film Industry

Used constantly by Exhibitors,

Editors, Producers and Film

Folk Generally, The World

Over

— Cloth bound for permanent use.

— Gold Stamped — Nearly 900 pages

— A mine of information.

— Authentic reference data on production, dis-
tribution, exhibition and foreign market.

— A year in the making.

— A ready reference guide to answer your
questions.

— 1001 subjects of interest to everyone in M. P.
Industry.

— Address of all theatres, studios, companies,
publications, state righters, agents, etc.

— A complete production chart of all produc-
tions, with producer, director, star and
footage.

— Filmdom's Encyclopedia.

— You'll find one everywhere.

Price $5.00 a Copy

OR FREE TO

FILM DAILY

SUBSCRIBERS

Cut It Out!

To-day
Now

Mm ^ ^Mu \i ^mMM ^' &}MVMJi i } jmm ^ ^mM Vi^^ ^ ^

Page Twenty

THE REEL JOURNAL

tMiM^wiaW'

^ST- LOUIS

FILM MARKET

St. Louis Film Ex. to

Celebrate Birthday

April Is Third Anniversary Month of
Local Independent Co.

April will be known as the Third An-
niversary Month of the St. Louis Film
Exchange, according to an announcement
made by Harry Hynes, manager, who
naturally wants as many exhibitors as
possible to help him celebrate by send-
ing' in play dates.

The St. Louis Film Exchange was one
of the first large independent exchanges
to open offices in St. Louis, handling
from the start some of the finest inde-
pendent product that the market afford-
ed. Skouras Brothers, who are fran-
chise holders for the product distributed
by the St. Louis Film Exchange, and
among the country's leading showmen,
have shown confidence in this ex-
change's releases by playing them in the
first run as well as in their suburban
houses.

The business record made by this ex-
change during the past three years
speaks for itself. Harry Hynes, its man-
ager, has been with the organization
since its inception. Prior to this con-
nection Mr. Hynes was associated with
the Educational Film Exchange, with
whom he served two years and with
Pathe for five years as booker. Thus
Mr. Hynes has a thorough knowledge
of the exhibitor's needs in short sub-
jects as well as in features.

The company has two salesmen, Chet
Stewart, covering Eastern Missouri, and
Mike Dunne, Southern Illinois represen-
tative. Both of these men have been
with the organization for two years. In
the office, booking, shipping and poster
departments are employed some eighteen
persons, whose motto, according to Mr.
Hynes, is "service for the exhibitor."

The St. Louis Film Exchange held the
Warner Bros, franchise up till the pres-
ent season, distributing as well 30 Pre-
ferred Productions, two Harold Bell
Wright Productions, 11 Principal Pic-
tures, 6 Jans Productions, 6 Royal Pro-
ductions, 6 Banner Productions, and 6
Frank Merrill Productions. In addition
to these series of feature productions,
the company distributes several series of
Western and Outdoor dramas.

"I am particularly grateful to the ex-
hibitors of this territory for helping us
make the success that we have during
the three years that it has been our
pleasure to serve this trade territory,"
said Mr. Hynes, "and on this occasion
of our third anniversary, I want to take
the opportunity of thanking them and
assuring them that the St. Louis Film
Exchange has their best interests at
heart and that we shall continue to serve
them accordingly."

FAREWELL PARTY HONORS JULIUS
JOHNSON, RETIRING ORGANIST.

A farewell party was given to Julius
K. Johnson, who has resigned as guest
organist at the St. Louis Theatre, at
Bevo Mill, on February 12. Johnson
plans to return to Hollywood. Johnson
was brought to St. Louis by the Or-
pheum Circuit to fill a four weeks' en-
gagement when the St. Louis Theatre
opened, but his artistry met with such
success he was held over from week to
week. His successor will be announced
shortly. Among the speakers at the
farewell banquet were Clarence S. Wil-
liams, manager of the theatre; S. O.
Wahl, assistant manager; Anthony F.
Steuver, treasurer, and Meyer Friedman,
musical director. All express regret that
Mr. Johnson had found it necessary to
leave St. Louis.

"HY" SAUNDERS TO FIRST NAT'L.

Harry Saunders, better known in the
tank towns as "Hy," has joined the First
National's sales organization in St.
Louis. He takes the place of J. J.
O'Neil, resigned. In announcing the ac-
quisition of Saunders, Harry Weiss, lo-
cal manager for First National, stated
that he selected Saunders after learning
that for the last ten years Saunders has
specialized on selling small towns and
has to his credit more friends in the
small towns among schools, churches and
others showing motion pictures, than
any other film salesman traveling out
of St. Louis.

P. C. MOONEY, PRODUCERS HEAD,
A VISITOR IN ST. LOUIS.

Paul C. Mooney, an executive of Pro-
ducers Distributing Corporation, and
Holly Turner, formerly of the 'Turner
Advertising Agency, were callers on Spy-
ros Skouras recently, and while in St.
Louis gave a party to Mr. and Mrs.
Spyros Skouras, Mr. and Mrs. Charles
Skouras and Mr. and Mrs. Harry Weiss.
It is reported that Messrs. Mooney and
Turner and Skouras have made arrange-
ments that assure St. Louis something
new in the way of theatricals.

LIBERTY, E. ST. LOUIS, SUFFERS
$2,000 LOSS BY FIRE.

Fire started by a short circuited elec-
tric motor did damage estimated at
$2,000 in the Liberty Theatre, East St.
Louis, 111., on February 12. Patrons of
the theatre left the house quietly and
the house was cleared when firemen ar-
rived on the scene.

Suit on Musicians' Union

May Break Labor Grii

Orchestra Leader Asks Court to Preven
Coercion,

Archie J. Bott, orchestra leader at th(
O'Fallon Theatre, 4027 West Florissan
avenue, St. Louis, Mo., on Saturday
February 13, filed suit in the St. Loui:
Circuit Court to enjoin his expulsioi
from the Musicians' Mutual Benefit As
sociation. Local No. 2, American Feder
ation of Musicians.

The suit which also names as defend
ants, Clarence H. and Chester Kaimar
owners of the theatre, also asks thi
court to prevent the union from inter
fering with a contract he is under ti
furnish an orchestra for the theatre.

"Bott in his petition sets forth tha
he was given no opportunity to defem
himself against the charges on v?hicl
the attempt to expel him from the unioi
is based, and that this is in violatioi
of the constitution and by-laws of thi
union organization.

He says that he received notice of hi
expulsion from the union on Friday
February 12, and that at the same timi
the management of the theatre was noti
fled by the union officials that the or
ganization would furnish a* new orches
tra.

The petition does not state the basi
for the alleged charges against Bott, bu
it is understood in film circles that Bot
is alleged to have attempted to employ
a musician at wages lower than the un
ion scale.

The outcome of Bott's suit against th
union will be watched with considerabl
interest, as the chief issue involved, i
is held, is really whether the official
of the union shall dominate the placini
of orchestras in the various theatres o
the city. This is the first time that th
internal political affairs of the unio:
have reached the civil courts, but in re
cent months several similar disputes hav
arisen and in a few instances the own
ers of motion picture theatres were th
innocent victims of these differences be
tween the members of the ins and out
of the union.

Theatre owners have been arbitraril;
refused the right to pick their ow
players in eome instances, although al
lowed the privilege of rejecting the play
ers sent to it by the union officials.

J. J. Gilmore returned to St. Louis
last week as a manager of the Charm
Company which played the Shubert-
Rialto, dramatic theatre. Gilmore for-
merly was in the exploitation department
of First National .being attached to the
St. Louis office.

"MOVIE NEWS" LAUNCHED HERE

"Movie News" is the title of a ne\
St. Louis monthly movie fan magazin
which made its appearance on Februar
11. Wallace P. Mullin, 5507 Pershini
avenue, is the editor. Mullen, who ha
been connected with producing companie
in California, hopes to make the maga
zine national in scope.

February 20, 1926

Page Twenty-one

PRIL

AVAIU
FOR BOO]

"Mine Wit

Iron Door
"Plastic Age
"Re-Creatioi

Brian Kei
"Girl Who

Wouldn't
"Capital Pu

ment"
"Checkered
"Wrong Doe
"Shining Ad

ture"
"Playthings

of Desire'
"Other Won

Story"
"Mansion of

ing Heart
"Married"
"Savages of

Sea"
"Millionaire

Policeman
"Desperate

Moment"
"Love Gaml
"Lovers' Oai

And Many

BLE
KING

h the

s"
1 of

It"

Work"
nish-

Flag"
srs"
ven-

>
lan's

Ach-

the

>»

>le"
th"

is our

Anniversary
Month

— /?^e/ DON'T SEND FLOWERS

PLAY DATES AND BOOKINGS
WILL MAKE US BOTH HAPPY

For Your Profit —

WE HAVE DESIGNATED THIS MONTH
AS AN OPPORTUNITY TO MAKE
AVAILABLE TO EXHIBITORS ALL OF
OUR PRODUCT AT UNUSUALLY FAIR
PRICES.

St. Louis Film Exchange

HARRY HYNES, Mgr.
3334 OLIVE STREET ST. LOUIS, MO.

Page Twenty-two

ASSOCIATED
Battling Bunyan, Wesley Barry.— bx-
tra good. Pleased all.— H. L. Karr, Gem,
Monett, Mo.

COLUMBIA PICTURES CORP.
(In St. Louis Territory)
The Cracker jack, Johnny Hines.—

Seven reels of comedy and a real scream,
and a full house. Pleased 100 per cent.
—Harry L. Muilberger, Eagle, Edge-
wood, 111. T-, . , 1 1

The Fire Patrol, Wm. Fairbanks am
Eva Novak.— A good picture and Bill
surely gets in with his stuff. Played to
capacity. 100 per cent— Harry L. Muil-
berger, Eagle, Edgewood, II .

Racing for Life, Eva Novak and Wm.
Fairbanks.— Good picture with plenty of
pep and action. Patrons all liked it and
turned out a full house.— Harry L. Muil-
berger, Eagle, Edgewood, 111.

Mocassin, Bill Cody.— Showed this one
Wednesday and pulled out a gootl crowd
despite the bad roads and threatening
weather. — Harry Muilberger, Eagle,
Edgewood, 111.

FIRST NATIONAL
Those Who Dance, Blanche Sweet.—

A picture with a real moral, shows the

truth of bootlegging. Play it.— J. B.

Sutter, Kampsville, Kampsville, 111.
The Perfect Flapper, Colleen Moore.—

Advertising good. Plea.sed 90 per cent.

—J. B. Sutter, Kampsville, Kampsville,

Sally, Colleen Moore.— Fine entertain-
ment for any audience. Picture 100 per
cent. Print good.— John Egli, Hickory
Theatre, St. Joseph, Mo.

Halfway Girl, Doris Kenyon.— One ot
the most satisfactory pictures ever run.
Print good.— John Egli, Hickory Theatre,
St. Joseph, Mo. .

If I Marry Again, Dons Kenyon. — A
very good picture that pleased a fair
sized crowd. Print and accessories good.
— R. D. Strickler, Wickiser Theatre,
Craig, Mo. , , ^

Classmates, Richard Barthelmess.-One
of the best pictures we have played in
a long time. Print good.— Ray Bovard,
Olympic Theatre, Utica, Kas.

Abraham Lincoln.— One of the best
shows we have had the pleasure of
showing. Print good.— W. H. Hardman,
Royal Theatre, Frankfort, Kas.

New Toys, Richard Barthelmess. — Ev-
eryone seemed to enjoy it. Had a good
turn-out for Tuesday show. Print good.
— C. H. Schupp, Princess Theatre, Bunce-
ton. Mo. ^, . .

Frivolous Sal, Mae Busch.— This is one
of the best western pictures we have
shown for some time. Print and acces-
sories good.— W. J. Shoup, De Luxe The-
atre, Spearville, Kas.

White Moth, Barbara LaMarr.— Pleas-
ed a large audience which came out to
see it in stormy weather. Print very
good. Accessories good. — H. M. Welk,
Star, Altoona, Kas.

Pace That Thrills, Ben Lyon. — Very
good entertainment, suitable for any
theatre. Print and advertising good.—
Jack Lyons, Crane, Carthage, Mo.

Desert Flower, Colleen Moore. — Print
in fine condition. Picture pleased as do
all First National attractions.-Ed Smith,
Cozy, Minneapolis, Kas.

Woman on the Jury, Sylvia Breamer.
Good acting. Good plot. Good en-
tertainment. Pleased 90 per cent. Print
and advertising good.— Grubbs & Whit-
man, Elmer, Elmer, Mo.

When a Man's a Man, John Bowers.
Print good. Excellent picture. Ad-
vertising good.— R. C. Burton, Strand,
McCracken, Kas. m, • •

Pace That Thrills, Ben Lyon.— This is
a very good picture with plenty of ac-
tion. Print fine. Accessories good.— J.
C. McKee, Electric, Bolivar, Mo.

Splendid Road, Anna Q. Nilsson.— An
excellent production much above the or-
dinary program picture. Went over fine.
Print fine. Accessories good. — J. C. Mc-
Kee, Electric, Bolivar, Mo.

If I Marry Again, Dons Kenyon.—
Personally I thought it a wonderful pic-
ture. Pleased 90 per cent. Print good.
—P. K. Hendrix, Liberty Theatre, Wells-
ville. Mo.

If I Marry Again, Dons Keyon.—
Did not seem to draw on account of bad
weather. Accessories good. — J. L. Hitch-
cock, Gem, Baldwin, Kas.

Sandra, Barbara LaMarr.— Sandra is
a clean entertainment and pleased !;0
per cent. People went out saying it was
a good program. Print and accessories
good.— Ira Stonebreaker, Allen, Allen,
Kas.

So Big, Colleen Moore.— Very pleas-
ing. Print and accessories good. — E. E.
Gorsline, Sunflower, Peabody, Kas.

Her Night of Romance, Constance Tal-
madge. — Good picture, one that will
please. Miss Talmadge does good work
and is well liked here. Print and ac-
ces.sories good. — P. K. Hendrix, Liberty,
Wellsville, Kas.

Making of O'Malley, Milton Sills.—
This is a very good picture. Seemed to
please 90 per cent of people. Print good.
Business good.— C. E. Munn, Linwood,
Tarkio, Mo.

METRO-GOLDWYN
The Unholy Three, Lon Chaney.— My
crowd turned out good. The biggest
house for some time.— T. D. Peal, Royal,
Grain Valley, Mo.

INDEPENDENT
(In Kansas City Territory)

The Midnight Express, Elaine Ham-
merstein. — We were very much plea.sed
with this picture. It was a dandy. — C.
A Owens, Electric, Sylvia, Kas.

The Fire Patrol, Anna Q. Nil.s.son,
Madge Bellamy.— Liked this picture very
much. It pleased my patrons, too. — W.
A. Doerschlag, Strand, Ransom, Kas.

The Foolish Virgin, Elaine Hammer-
stein. — A wonderful picture. Pleased all
who saw it. The title is wrong for
small towns.— H. L. Karr, Gem, Monett,
Mo.

PARAMOUNT
Feet of Clay, Rod LaRoque and Vera
Reynolds.— Up to De Mille's standard of

THE REEL JOURNAL

seetings and splendor. — J. B. Sutter,
I\^ampsville, Kampsville, 111.

Coming Through, Thos. Meighan.—
Meighan at his best. Pleased 100 per
cent. Meighan is our best drawing card.
—J. B. Sutter, Kampsville, Kampsville,
111.

UNITED FILMS

(In St. Louis Territory)

Valley of Vanishing Men, Neal Hart.

— A good western. Pleased 100 per cent

and got a full house.— Harry Muilberger,

Eagle, Englewood, 111.

UNIVERSAL

Daring Chances, Jack Hoxie. — Just an
average Hoxie. Universal has the west-
erns. 0. K. for any town. — J. W. Break-
bill, Miller, Miller, Mo.

The Calgary Stampede," Hoot Gibson.
— I opened the new year with the "Cal-
gary Stampede" for one day only and
established a new record for the Roa-
noke for a one day's showing of any
picture, and incidentally got as much fav-
orable comment from outgoing custom-
ers on this picture as any it has been
my privilege to run. The next three
days I had "The Phantom of the Opera"
which eclipsed the record established by
"The Calgary Stampede" for one day,
and the continuation of the run estab-
lished "The Phantom" as head and shoul-
ders the biggest box office attraction I
have ever had at the Roanoke.

I have tonight finished the run of this
same picture at Mrs. Watson's Benton
Theatre where it holds the house record
with the exception of one production only
and this one being run at a higher ad-
mission than "The Phantom."— L. J. Len-
hart, Roanoke, Kansas City, Mo.

The Sign of the Cactus, Jack Hoxie.—
A sure fine Western. All Hoxie pictures
go big here.— J .W. Breakbill, Miller,
Miller, Mo.

WARNER BROS.

Baree, Son of Kazan, Anita Stewart.
—A real interesting picture, and the
crowd turned out good. 90 per cent.—
T. D. Peal, Royal, Grain Valley, Mo.

The Ninety and Nine, Colleen Moore.
— A good bet in any small town. Print
and advertising good.— J. W. Breakbill,
Miller, Miller, Mo.

mm
tor

^rierMhd

February 20, 1926

Page Twenty-three

=]=

T«o oeiits per M'ord
imynble In ndvnnce.
\ o ndvertlsemeiits
a c tr e p t e d for less
I linn 50c.

THE CLEARING HOU SE

■*|' | '' i .i A i j . ^^ i. i . i . ' .i. i .i. i.iJ.i.i.iAi.MjjjjjjTi.T.Lrijj.^ij.i.i.ii.i.i.i.i.ii.iTiiiLi.iji.iiiiii iiTrr i Trrniiiirvi.,r

Sells

Seoond Hand Kqnipment, SejitK. I»roJeo<or.s,

Screens, Piunox, Orgrann, Tliratrm and Mis-

cellaneouH Arllcleii.

Buys

lUiteM for other spaces
furnfNhed on reqaest.
Write for detailed re-
port of circulation
covernge.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipe
organs, most «ny maka. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

nrnnd new 1 K\V Wextlngrhouse, 32 volt,
lir>l» .speed, liftht and po»irer eenerators
lit $-18.00 each. 15% cash, balance C. O.
i>. We liaie specUil price* on 32 volt
iiioturH. We repair and rewind electric
iiKtturM and seneratorM, etc.. Ilargrains on
electric fan.><. (ienpral UiNtribatlngr Co.,
.Security Storage lllds., nulnth, Minn.

Ctf-10-3

2 I'OWKKS «-E Murliliics, coniiiletc, in line
('i)ii(llti(iii, $400.00. Stcbbins Picture Supply,
1880 Wyandotte, Kansas City, Mo. C2t-2-20

I'KTIKE 0P?:HAT0R— At liberty. Expe-
rienced, reilaliie, e(iiii|ietent, and will devote
lime 1(1 manager's interest. Ilcst of refer-
enee. H. A. (Jarrett. H(ix 23.% Chaffee, Mo.

est— .3-S

FILMS FOR SALE— S, 4, fi-recl features.
\early new. Plenty paper. $4.00 per reel.
2f) per cent deposit, balance C. O. I). Priv-
ilege examination. Fred Amer, 1149 Fair
Ave., Colnnibus, Ohio. P3t — 2-2"

2 POWERS 6-A 3faehines, in good condi-
lion: each, $200.00. Stebhins Picture Supply,
1H20 Wyandotte, Kansas t'lty, Mo. C2t-2-20
1 MOTIOGRAPH, latest lie Luxe F Model,
jKiOO.OO. Stebbius Picture Supply, IS20 >Vy-
iindotte, Kansas City, Mo. C2t — 2-20

WE HAVE A LIMITED number of % HP,
110 Volt, DC, and 220 Volt, DC motors at
<5.."i0 each. I/G HP, same as above at $6.00
I'ach. First class condition and overhauled.
Cash with order. Suitable for operating mov-
ing' picture machines, rewinding machines,
■te. General Distrlbnting Co., Security Stor-
iige Bidir., Uuluth, Minn. C-tf

SEATS

FOR SALE, 6S0— 175 of

them

np.

bolstered.

Priced

sensationally

low

for

iiuick sale

Write F.

P. Robinson,

Maryvllle,

Mo.

cst-

-2.20

SPECIAL BARGAIN prices on brand new,
notor driven fans, I6-in. at $36.00; IS-In. at
it.'i.OO; 20-in. at $55.00. The motors are to-
ally enclosed, dust proof, all mounted on one
init; will operate off your light socket;
.loncy back guarantee, 110 volt, 60 cycle, sin-
lie phase, AC, DC, of the same price. Oen-
ral Distributing Co., 110 Lake Ave. S., Du-
uth, Minn. Ctf

FOR SALE— Rolls for player piano. Forty
Cents each while they last. Send for list if
you want to select.— Majestic Theatre, Wash-
ington, Kans.

"A1,L POSTER AND SUPPLY HOUSES
having any stock of posters, photos, etc..
for Selznick pictures are requested to send
in a complete list together with prices so that
if need be selection can be made qnlckly
and orders placed without loss of time. The
receipt of all lists will be specifically
acknowledged. UNIVERSAL PICTURES
( ORP. OF DELAWARE, 7.10 Fifth Avenue,
Xew York City. C3t— 8-8

I S5-AMPERE SPOT LAMP, with color
wheel, $65.00. Stebbins Picture Supply, 1820
Wyandotte, Kansas City, Mo. C2t — 2-20

AT LIBERTY— A-1 Violinist Leader.— Ex-
perienced all lines. Recently with Duklnsky
Stock Co. 12 years' experience moving pic-
ture sliow. Double alto if necessary. Ad-
dress Geo. E. Rausch, 2300 Flast 38th St..
Kansas City, Mo. pit

HIGH CLASS CARTOONIST, artist and
cameraman; must be experienced In Braj-
and other popular systems of animation;
write fully first letter for Immediate con-
nection. National Film Studios. Sll So.
Sarah St., St. Louis, Mo. C3T— 2-23

Minnesota Sscnic Studio, 242 Second Ave-
nue North, Minneapolis. P6t — 3-13

MOVIES WANTED— Prefer North Missouri.
W. J. Miller (Exclusive Theatre Broker), 321
Securities BIdg., Dcs Moines, Iowa.

1 MOTIOGRAPH, Model E, De Luxe, only
$450.00. Stebbins Picture Snpply, 1820 Wyan-
dotte, Kansas City, Mo. C2t~2-20

Here Is your opportunity to obtain a real
good buy— grinders and buffers at $17.25
each. They come equipped with 6-inch emery
wheel on one side and 6-Inch buff on the
other. Arc of full V* HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains in new motors,
Vi HP, 110 volt, 60 cycle, single phase, AC,
wjth cord, plug and pulley at $9.75 each.
Money refunded if not satisfactory. Largest
dealers in new and used motors and genera-
tors in the Northwest. -General Distributing
Co., 110 Lake Ave. S., Duluth, Minn. Ctf

Send in

Yoar Box-Office

Reports

T^tmraiM i ''iWomaiicScket l%is<er©>rpoi'at,orv

Chemical Bldg

M o^r"""*""'^"'

Coming!

'*THE TEN BEST
MONEY-MAKERS
I PLAYED LAST
YEAR"

A big feature in an early
issue of

THE REEL
JOURNAL

The best pictures of 1925 as
selected by the leading show-
men in this territory —

Send in your report
TODAY!

BO ILER BROTHE RS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas Bldg.
Kansas City, Mo. Loa Angeles, Calif.

NOW TAKING BOOKINGS ON THE
LENTEN SEASON SPECIAL— THE PAS-
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5 reels. The biggest and best money get-
ter on the market. 35 brand new prints
available. We ship anywhere In the U. S.
in ample time. BLAND BROTHERS, 730
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FILM BOOKING OFFICES

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atrt^

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good entertalT
theatre. Print .-
Jack Lyons, Crane, c

Direded ^
DAVID KIRKL^

dory by
FRANK M.CLIF

Thomson is going at his {\

He will jam-pack your theatre wi
his latest and these past releas

"Thundering Hoofs"
"That Devil Quemado"
"The Bandit's Baby"

"The Wild Bull's Laii
"Ridin' The Wind"
"All Around Frying F

OI' AIM
Iiicori

FILM BOOKING OFFICES

34 Exchwiges in the 34 Principal Cities of the V. S. A. &

JSAS CITY

ST.

^he ^ilm Cradle ^aper of the Soutlv^^a^stj

What Kansas City Showmen Think of

((

The Green Archer'

Patheserial Supreme

Here's my letterhead and signature.
Whatever you may say about THE
GREEN ARCHER won't be half good
enough as far as it concerns the Isis
and its patrons.

—JACK ROTH, Isis Theatre.

THE GREEN ARCHER is a great
serial. Doing unprecedented business.
Patheserials are consistently good.

—A. F. BAKER, Electric Theatre.

Holding up and building business right
along. Everyone pleased and wondering
who the Green Archer is. A great mys-
tery serial.

— G. A. MALONEY, Ritz Theatre.

Doing the best business ever done in
the Admiral Theatre. The best serial I
have ever run. Any exhibitor who
pas.ses this up is missing the best bet
in pictures. Book it and boost it, and
THE GREEN ARCHER will do the rest.
— W. O. BURKEY,

Admiral Theatre.

THE GREEN ARCHER is the first
serial I have run in years and it is
packing them in on Monday night, my
poorest night. Consequently I have
bought all Patheserials to follow.
—ALEX MESCHON,

New Palace Theatre.

A great serial. Doing big busines.s.
Patheserials are always good.

—J. T. WILSON,

Bancroft Theatre.

A great mystery serial. Have run
several episodes and the interest mounts
with each one. Give us more like this
onfe.

—GUY M. SHRINER,

Gem Theatre.

A great serial . In fact it is the great-
est money-maker we have ever had in
the way of a serial. Get behind it,
boys, it's a dandy.

— H. H. BARRETT,

Colonial Theatre.

Pathe Exchange, Inc.

Kansas City— 111 W. 17th St.
K. W. (.'fhliurilt, Mer.

St. Louis— 33ie Ullre St.
James A. Harris, Mgr,

^^r^m-fipK'

VOL. XI

No. 12

FEBRUARY 27, 1926

Published Every Saturday by

J2.00 „
a Year I

35<»r®2

WHAT

(No* 471 Straight from the Shoulder
Talk by Carl Laemmle, President
Universal Pictures Corporation*)

WHAT IS AN EPIC?

I HAVE FORGOTTEN, IF I EVER KNEW, MY DICl
ary is missing from its accustomed place* Maybe the advertisii
partment is using it, digging up new words to describe "THE F
ING FRONTIER,"

EVERYBODY WHO HAS SEEN "THE FLAMING FRONl
says it is epic!

SO AGAIN, I ASK, WHAT IS AN EPIC?

WHEN I FIRST HEARD THE WORD EPIC USE
connection with "THE FLAMING FRONTIER'* I thought ma
was something to eat because the sales staff said, "It's an epic* 1
eat it upJ^

THEN I IMAGINED IT MIGHT BE A MALLET OR 1
mer of some sort, because the exploitation crowd said, "It'll
'em deadV*

IF A PICTURE WHICH SENDS WILD THRILLS Ol
citement chasing up and down your spine is an epic, then*
FLAMINQ FRONTIER" is an epic.

IF A PICTURE IN WHICH SEEMINGLY COUNT
hordes of soldiers and Indians stage a mad battle seen before
very eyes is an epic, "THE FLAMINQ FRONTIER" is an epic.

KN EPIC?

IF A PICTURE WHICH GIVES A TRUE REPRODUCTION
the vital things in American Ufe in the early seventies is an epic,
m "THE FLAMINQ FRONTIER'^ U an epic.

THIS PICTURE IS THE DADDY OF ALL BIG WESTERNS.
ith all due respect for big westerns of the past — including epics,
latever they are— here is THE GREATEST OF ALL THE GREATl

IT'S BIGGER THAN WE DARED HOPE IT WOULD BE-
d our hopes were big at that. It is going to be the talk of the world,
fs going to give new significance to the slogan, "Universal has the

:tures."

THAT SOUNDS LIKE A BIG ORDER TO FILL, BUT YOU
1 take my word for it that "THE FLAMING FRONTIER'* wiU do
, I have said, and more.

JUST WAIT TILL YOU SEE THE WILD RIDING! JUST
it till you see the stupendous scale on which this wonderful tale
8 been told. Just wait till you see one of the most amazing chapters
American history unfold before you on the screen. You're going
have something to yell about.

i
TREAT IT AS AN EPIC. GIVE IT EPIC ADVERTISING.

\ic it all over the place and make an epic profit,

WHAT IS AN EPIC? DARNED IF I KNOW THE DICTION^

i^ definition, but in a short time you'll agree that the right defini-
n of epic is "THE FLAMING FRONTIER."

Page Four

on building tlieatres, "because
we've got to have an outlet for our
product"— and then forget about
the quality of the product, or slight
the care in making that product-
is going to result in nothing good
for' this industry.

This recalls the old story of the
straw that broke the camel's back.
And if this industry can be likened
to a camel, some of the "programs"
planned should be redrawn.

Emporia Hits Saw Dust,

Bans All Amusements

THE REEL JOURNAL

Missouri Again Faces

Blue Law Menace

Time for a Halt

With the theatre program that
has been announced by several cir-
cuits and individual theatre owners
in this territory calling for expen-
ditures mounting into the millions
of dollars; with many of these in-
vestments far greater than needs
be ; and with the announcement by
several large producers that they
will now build theatres in "dead
earnest," it seems that it is near-
ing the time when a halt should be
called.

Verily, the industry seems to be
"theatre mad." There seems to be
an orgy of theatre building. And
one is attempting to outdo the
other, not by clear reasoning, not
by practical building, but by see-
ing how much more money he can
spend than the other, how much
more lavish, how much more or-
nate, he can make his picture house
than the other fellow. And where
will it all end? Somebody is go-
ing to be a heavy loser.

It is true, as we recently stated
in this department, that new, up-
to-date theatre structures must
take the place of the old, time-
worn store-room types of houses.
It is really fine to see such prog-
ress taking place — if the new house
replaces the old one, where there
is room for the new one. A prac-
tical business transition of that
kind will do no one harm.

But to go on madly building
theatres as some seem to be do-
ing, whether there be room in the
town selected or not. And to go
on lavishing money on period fur-
niture and rooms that have no
place in the average theatre; to go

Police Chief There Goes Reformers One
Better.

The Kansas City territory's annual
wave of blue laws appear to have be-
gun. Although the proposals thus far
are too ridiculous to cause serious con-
sideration, exhibitors are not sleeping on
the job. What is conceded to be the
most radical example in Kansas history
has been clamped down on Emporia, Kas.,
a town of 25,000 people.

Last week members of the Ministerial
Association and representatives of vari-
ous women's clubs went to Chief of Po-
lice LeRoy Hurt and wailed long and
loud about enforcing the Sunday law per-
taining to pool halls. The pool halls
were closed. Then came the chief's in-
ning.

"The ministers and women have in-
sisted that all laws be strictly enforced,"
said Chief Hurt. "They have declared
that since we have taken oaths to see
that the laws are obeyed it is up to us
officers to enforce the anti-pool hall law.
Well, we are going to go them one bet-
ter. We are going to enforce all Sunday
laws, regardless of how old they are, and
that includes the playing of cards on the
Sabbath, even if it is in one's own
home." The chief intimated that his
police would not hesitate to raid a pri-
vate home, regardless of whose it was,
if a card game was in progress on Sun-
day.

Sunday night bridge parties also will
come under the ban. In other words,
what appeared to be a laughing matter,
may become ultra serious.

26 K. C. Theatres Are

Advertising Comedies

An analysis of motion picture theatre
advertising for a week-day in the Kan-
sas City Times, which is the morning
edition of the Kansas City Star, reveals
the fact that the value of advertising
of short feature product in this terri-
tory is now recognized by practically all
of the houses, according to F. W. Geb-
liardt, local Pathe manager.

In a recent edition, there were 38 ad-
vertisements of motion picture theatres.
Twenty-six of these pieces of copy car-
ried type display lines which mentioned
Pathe's short product. Three of these
26 advertisements mentioned Pathe short
feature product in three distinct places.
Fourteen of the advertisements mention-
ed Pathe shorts in two places, and nine
of the ads mentioned Pathe product in
one spot.

Missouri motion picture exhibitors to-
day are face to face with the most seri-
ous Blue Law menace that has ever pre-
sented itself.

It has been discovered that the Kan-
sas City Court of Appeals which, on
December 7, handed down a decision up-
holding the conviction of Jack Kennedy,
a motion picture theatre owner of How-
ard county, held that under previous
Missouri Supreme Court decisions, "it
must be held that the operation of a
picture show, selling tickets, and re-
questing and permitting persons under
the management thereof to operate a pic-
ture machine and piano, do not consti-
tute such household offices of daily ne-
cessity as the statute contemplates. In
this view of the case we can hold the
judgment of the trial court was proper."
Kennedy had been fined $25 and costs
for violating Section 3596 of the Re-
vised Statutes of 1919. The section
reads:

"Every person who shall either labor
himself, or compel or permit his appren-
tice, or servant, or any other person un-
der his charge or control, to labor or
perform any work other than the house-
hold offices of daily necessity or char-
ity, or who shall be guilty of hunting
game or shooting on the first day of the
week, commonly called Sunday, shall be
deemed guilty of a misdemeanor, and
shall be fined not exceeding $50."

This section is re-inforced by a long
list of Missouri Supreme Court decisions
holding the law constitutional and, with
the new interpretation by the Kansas
City Court of Appeals, places in the
hands of the reformers a club with which
to inflict their narrow views on all of
Missouri. The hope to close all thea-
tres, baseball and other amusement
parks, dance halls, soft drink parlors,
newsstands, tire repair shops, gasoline
filling stations, in fact everything but
the Gospel shops.

Under a strict interpretation of the
law not even street cars, trains or motor
busses could operate.

Lawyers agree that the only way Mis-
souri can extricate itself is to repeal the
law.

The Missouri legislature does not meet
until January, 1927.

While it is probable that no .serious
attempt will be made in Kansas City
or St. Louis to inflict the effects of this
measure on the people until the reform-
ers take legal steps to force the police
to act, it is certain that in hundreds of
the smaller towns of, the state the Blue
Law advocates will insist upon their
pound of flesh and shut things down
tight on Sunday.

The first Missouri Blue Laws were
passed in 1825, and have been lying dor-
mant on the statute books since. Now,
however, the Kansas City Court of Ap-
peals has given carte blanc to the re-
formers to go full speed ahead.

It never rains but what it pours, so
.says Joe I.yman, for he and his entire
family are just recovering from a severe
attack of the flu. Joe is the well known
manager of the Princess Theatre at
Whitehall, 111.

February 27, 1926

Pagm Five

February 27, 1926

HELD OVER
SECOND WEEK!

CAPITOL THEATRE ^
NEW YORK CITY

Gross
$112,000.00

The One and Only

LON CHANEY

"THE BLACK BIRD"

with

RENEE ADOREE and OWEN MOORE

A Tod Browning Production

A picture as moving as "He Who Gets Slapped," a gripping suc-
cessor to "The Unholy Three."

Never was Lon Chancy a surer bet than Today, and never has he
been presented in a picture more worthy of his talents.

Never before have you been offered such consistent box-ofiice suc-
cesses as by

W. A. SCULLY

Resident Manager
3332 Olive St.
St Louia Mo.

'The Talk of the Industry

J. E. FLYNN,
District Manager

,»

C. E. GREGORY.

Resident Manager

1706 Wyandotte

Kansas City, Mo.

Pagm Six

THE REEL JOURNAL

Skouras Here to Study

K. C. Theatre Situation

V^isit of St. Louis Construction Men
Starts New Building Rumor.

Spyros Skouras, head of Skouras En-
terprises, St. Louis, and former Mayor
Henry W. Iviel, were visitors with a
group of Kansas Citians associated with
moving picture enterprises this week.
Skouras said the visit was prospective
for new construction opportunities.

Skouras will finish his new Ambassa-
dor Theatre in St. Louis in August. It
will cost $6,000,000. Several other St.
Louisans were in the party who are
prominent in theatre building activities.
Their visit has started another round
of rumors that another big house may
be in prospect here.

Bids Advertised for New

St. Joseph Movie Palace

Bids are being taken on the new thea-
to be erected on Edmond avenue, St.
Joseph, Mo., by J. H. Cooper of New
York and Eli Shire of Lincoln, Nebr.
The house will be three-story, 75 by 140
reet, and of concrete, brick, steel and
terra cotta construction. It will cost up-
wards of $250,000. Boiler Brothers, 114
West 10th, Kansas City, are the archi-
tects.

Plan a Merger of 146

Theatre Supply Companies

Under the leadership of Harry Button,
president of the Exhibitors Supply Co.
of Chicago, an important supply house
which operates in Boston, Charlotte,
Detroit, Indianapolis, Milwaukee, Omaha
and St. Louis, a merger of the 146 sup-
ply houses in this country into a group
of possibly 50 is being seriously con-
sidered.

The purpose is chiefly to reduce op-
erating costs. It is common knowledge
in the accessory field, that most supply
houses have been earning meagre exist-
ences for years.

FOX BUILDS IN TWIN CITIES.

Minneapolis. — Fox is preparing an in-
vasion of the Northwest. It may be
stated that the next year will see the
opening of theatres in Minneapolis and
St. Paul and Duluth, with a number of
others proposed.

Under the plans reported to have been
adopted, theatres of 3,500 seat capacity
will be erected in the Twin Cities.

TICKETS AS PREMIUMS FROM

MERCHANTS HURTS OTHER

SHOWS.

Alexander Frank, who recently
bought the Plaza Theatre at Sioux
City, la., has instituted a policy of
selling tickets wholesale to the mer-
chants in various lines of business in
the city, who in turn give them as
premiums on certain purchases of
goods. This crowds the theatre, and
makes competition exceedingly hard.
The other shows in Sioux City are
suffering considerably from this pol-
icy.

WISCONSIN SHOWMAN WINS 2ND

WEEK PRIZE FOR LAUGH

MONTH.

New York.— Mr. H. G. Olson of the
Majestic Theatre, Reedsburg, Wisconsin,
won the first prize of $100.00 for the
second week of the Laugh Month exploi-
tation contest with one of the most com-
prehensive campaigns of exploitation and
publicity ever conducted in a small town.

When the trade paper editors, acting
as judges of the contest came to con-
sider Mr. Olson's entry, they found the
description and photographs showing
good advantage taken of every possible
means of exploitation in connection with
an all short-feature program made up
largely of comedy subjects. The pro-
gram included the Educational-Lupino
Lane Comedy, "Maid in Morocco;" the
single reel novelty, "A Ride on a Run-
away Train;" the one- reel color subject,
"The Voice of the Nightingale;" the
"Sing Them Again" release; "Close Har-
mony;" a single reel Cameo Comedy,
"Sweet and Pretty;" and a cartoon reel,
"Felix the Cat on the Job." (An il-
lustrated song, two home talent comedy
acts and a special orchestra number
completed the entertainment. Mr. Ol-
son's exploitation tie-up with the Laugh
Month campaign included the most com-
prehensive lobby display, a funny bally-
hoo consisting of a stretcher with a
dummy of a man who "split his sides
laughing at the Majestic Annual Fun
Fantasy;" special slides, numerous pos-
ters, a loud speaker device in the lobby
which transmitted laughter from inside
the theatre to the street, as well as spe-
cial music and announcements made by
the manager; newspaper advertising, and
throwaways.

Mr. Olson said: "This entire program
ran one hour and fifty minutes and
proved a knockout from every angle.
Patrons welcomed this chance to change
from the 'Roast Beef variety of en-
tertainment and were not slow in tell-
ing me so. I have advertised this as
annual, but have decided to make it a
quarterly event."

Receiver in Equity Is

Named for Davis, Inc.

PUBLIC MORALS GROUP ATTACKS
SALACIOUS PUBLICATIONS.

The committee on public morals now
being organized in St. Louis, Mo., will
confine its immediate efforts to "a cam-
paign against such salacious publica-
tions as magazines, postal cards, pam-
phlets and posters, the direct result of
which is to corrupt the mind of the
reader," if the recommendations of its
committee of nine appointed to deter-
mine the scope of the organization's op-
erations are carried out. The organi-
zation meets February 26 to perfect final
organization.

POLICEMAN IS ARRESTED AFTER
SLUGGING THEATRE PATRON.

John Ferguson, a special officer at the
Roanoke Theatre, was arested this week
on a charge of having slugged one of
the patrons of the theatre on the head
with a revolver. He was released on
bond.

Ferguson, who answered a riot call at
the theatre, said he attempted to pre-
vent two men from fighting. Accord-
ing to L. J. Lenhart, theatre manager,
the same two men had caused a dis-
turbance before and had been asked not
to attend the Roanoke.

Action Described As Friendly Move to
Preserve Assets.

New York. — On a claim of Marilyn
Mills Prod, for $5,700, a receiver in equi-
ty for the Davis Dst. Div., Inc., was
appointed this week in the Federal Court
by Judge Goddard. Henry C. Rowe was
named as receiver and D. W. Kahn at-
torney for the receiver.

This action, like the one involving
Vital Exchanges, Inc., was described as
entirely friendly by J. Charles Davis II,
president of Davis Distributing. He sai(l
the move was determined upon by his
company in order to preserve assets.

Fox Seeks Character Star
to Portray "Music Master"

Who will be elected as the Music
Master of the films ? Suggestions are
being invited by Fox from everyone
throughout the country. Is there an-
other man who can present on the screen
the same fine characterization which
David Warfield created for the stage ?
Those who saw this David Belasco play
will never forget the role of the "Music
Master," one of the most poignant, hu-
man, lovable characters that was ever
given body and breath on the stage.

The playright, George Klein, conceiv-
ed a man whose mental mould possessed
the spark of divine fire, whose soul was
as gentle as a child's prayer. Into such
a splendid part Warfield fused the sim-
ple human traits and ability of a natural
actor, which resulted in his lasting fame.
Now the officials of Fox Films are
searching for an actor who will give
the screen a portral equally fine and as
humanly lovable.

Two other Belasco plays, "The Auc*
tioneer" and "The Return of Peter
Grimm," offer similar problems to the
Fox staff. Suggestions have been re-
ceived, mentioning Joseph Schildkraut
for the character role in these plays, but
the ideas of people everywhere in Amer-
ica will be welcomed.

%mm)l(xnd

February 27, 1926

Page Seven

"UP

Coming!!
AL CHRISTIE'S

SURPRISE
SPECIAL

IN MABEL'S ROOM"

with

MARIE
PREVOST

A Three-Ply Box-Office Combination Where
You'll Need the S. R. O. Sign

1. — THE PRODUCER —

Al Christie, who made Charley's Aunt" and "Madame
Behave," the greatest box-office feature comedies of
recent years.

2. — THE STAR—

Marie Prevost, who scored distinct personal triumphs
in "Tarnish," "The Marriage Circle," "The Dark
Swan," "Recompense," and "Kiss Me Again."

3.— THE STORY—

A. H. Wood's sensational stage farce hit that cre-
ated a furore in all big theatrical centers, playing
to unprecedented business for extended runs, and
startling audiences and critics by its daring situa-
tions and inimitable comedy.

Boy, Oh Boy! Here's a Box-Office
Bonanza !

PRODUCERS DISTRIBUTING CORP.

KANSAS CITT

C. A. Schnltz, Mgr^

111 W. 1801 St,

ST. LOUIS

Art LaPIante, Jtgr.,

SS08 Llndell Blvd.

Page Eight

THE REEL JOURNAL

U. Signs Score of Stars

For 4 New Productions

Almost a score of some of filmdom's
most prominent players have been signed
by Universal for parts in forthcoming
productions, according to word from
Henry McRae, director-general of pro-
duction at Universal City.

They have been assigned parts in four
big productions, all of which will start
work next week. The pictures are "The
Whole Town's Talking," to be directed
by Edward Laemmle, "The Big Night,"
directed by Neville Brown, starring Lau-
ra LaPlante; "Crashing Timbers," direct-
ed by James O. Spearing, and "The Old
Soak," directed by Edward Sloman with
Jean Hersholt as the star.

Viola Dana has been selected to play
opposite Kenneth Harlan in "Crashing
Timbers," with Henry B. Walthall in a
prominent supporting role. Frank Hag-
ney, DeWitt Jennings, Fred Kohler and
Billy Kent also will be in the cast.

Louise Fazenda is in the cast of "The
Old Soak." George Lewis, June Mar-
lowe, George Siegmann and William V.
Mong will be in the supporting cast.

Edward Everett Horton has been sign-
ed to star in "The Whole Town's Talk-
ing," Dolores Del Rio, Trixie Friganza,
Virginia Lee Corbin, Malcolm White,
Robert Ober and Margaret Quimby will
support him.

Mack Swain, popular comedy "heavy,"
Cissy Fitzgerald and Billy Kent, the child
actor who scored so heavily in King
Baggott's "The Home Maker," will play
.'supporting roles in "The Big Night,"
Laura LaPlante's forthcoming starring
production.

Josephson Circuit to

Build in Ironton, Mo.

The Josephson Amusement Company,
1201 Chambers Building, Kansas City,
Mo., has retained R. H. Sanneman, 519
Lee Building, Kansas City, to prepare
plans for a new motion picture theatre
in Trenton, Mo.

toOM

^mMv%ni

lovindAlonO
MovieRows

p. L. (Pete) Carroll, special repre-
sentative for Mack Sennett Comedies,
stopped off for a visit with the local
Pathe staff enroute to the West Coast.

* * *

Dan B. Lederman, district manager
for Associated Exhibitors, was a visitor

this week.

* * *

C. A. Schultz, Producers' manager,
made a flying trip to St. Louis this

week.

* * *

Kansas City exchanges had the cour-
tesy of calls from many out-of-town ex-
hibitors this week, indicating that inter-
est has revived in spring business.
Among them: L. Brenninger, Topeka;
W. H. Weber, Great Bend, Kas.; G. L.
Hooper, Topeka; Ed Peskay, St. Joseph;
C. E. Montrey, St. Jo.seph; A. R. Zim-
mer, Atchison; Mrs. Moore, St. Joseph;
C. L. McVey, Herington, Kas; Mr. Block,
Odessa, Mo.; Messrs. Wallace and Town-
send, Leavenworth; Frank Weary, Rich-
mond, and John Egli, St. Joseph.

* * *

C. A. Rehm will open his new Ritz
Theatre at Baxter Springs, Kas., about
April 1, according to information reach-
ing Movie Row. The new house will cost
$20,000 and will be one of the most mod-
ern in Southern Kansas. It will seat

500.

* * ♦

Playing up to the interest in spring
clothes, the Newman presented last week
one of Educatlonal's Hope Hampton
Fashion Reels. The reel is in natural
colors.

It is reported that George Kuch will
open his new Miller Theatre at Manhat-
tan within a few weeks. The house will

seat 500.

* » *

W. S. Winship of the Majestic Thea-
tre, Phillipsburg, Kas., was a Movie Row

visitor.

* * *

B. N. Mirsky, conductor of the New-
man Symphony orchestra, has resigned,
it was announced this week. It is un-
derstood he will become the conductor
of the orchestra in a large Los Ange-
les theatre. He came to Kansas City

from New York.

* * *

The good team of Black and Park-
hurst won the Stetsons in the P. D. C.
ad sales contest conducted at the Kan-
sas City office. Two more signs of

spring.

* * *

First National is emphasizing the im-
portance of Colleen Moore's "Irene"_ as
a splendid Easter time subject. Sixty
beautiful girls appear in the production,
v/earing gorgeous clothes which are

filmed in natural colors.

* * *

With only three days' rest following
the completion of "Forbidden Waters,"
Priscilla Dean has started work on "The
Dice Woman," her third Metropolitan
production for P. D. C.

F. N. TO SPEND 11 MILLION ON
PRODUCTION NEXT YEAR.

Richard A. Rowland announced re-
cently that First National's produc-
tion budget for next year would be
close to $11,000,000. About 40 pic-
tures are to be made on the Coast and
about 14 in New York.

F. W. Gebhardt, New

Head for Pathe Here

Succeeds J. A. Epperson, Who Has Been
Promoted.

F. W. Gebhardt, formerly Omaha man-
ager for Pathe, this week took charge
of the Kansas City office, succeeding J.
A. Epperson, who has been promoted to
another post with Pathe. Thus far, Mr.
Epperson has declined to state what his
future connection would be.

Mr. Gebhardt comes to his new post
with eleven years of service with Pathe
to his credit, and one of the oldest men
in point of service in the organization.
Starting as a salesman out of the St.
Louis office, he has worked his way up
step by step to a managerial position,
which he has held in several branches.
Following his St. Louis experience, he
was promoted to assistant manager of
the Cleveland exchange, and later man-
ager at Detroit. At this juncture in his
career, he left Pathe for a period, and
became business manager of the M. P.
T. O. of Michigan, which he reorgan-
ized.

After reorganizing the Michigan ex-
hibitors, Gebhardt accepted the manage-
ment of the Philadelphia Hodkinson ex-
change, later going back with Pathe,
with which company he has been con-
nected since.

Gebhardt has a background of news-
paper experience as automobile editor
of the St. Louis Star. "I left the Star
to go into the film business, and I am
only sorry I did not enter it sooner,"
he said in expressing his appreciation
of the industry which has claimed 11
years of his life. "I am sold on the
Pathe organization, and it is not hard
to promise good service and fair deal-
ings to the exhibitor — because Pathe is
accustomed to giving it." Gebhardt is
widely known in St. Louis, and has many
friends in this territory, made on a pre-
vious selling tour as a special represen-
tative. He has been succeeded in Omaha
by R. O. Pearson, the brother of Elmer
Pearson, general manager of Pathe.

J. A. Epperson, the present manager,
will go to his new post with the well
wishes of scores of exhibitors and asso-
ciates in the industry here. Coming to
the Kansas City office from Oklahoma
City a year ago, he has won the friend-
ship and esteem of the territory and has
set a high record of accomplishments.
He too has been with Pathe more than
ten years, since the days when the com-
pany was known as the Eclectic Film
Company.

February 27, 1926

Page Nine

Ten Commandments 12 Reels

One of the « « p-^^« *" ^^^•'

Lost World 10 Reels

T-> • ^ "U • Phantom of the Opera 10 Reels

Jj irS L -LJI^^ Thirty Years Ago 1 Reel

Specials

" IHIRTY YEARS AGO"

Coming to you as Midwest's Big
Surprise Attraction

THIRTY YEARS AGO" is only one reel, and yet it packs a
box-office wallop equal to the biggest specials.

It contains the original Edison's 'The Great Train Rob-
bery," THE FIRST MOVIE EVER MADE!— and the first comedy
ever produced.

You have been reading about this great box-office bet for the
past six months. It has played in the finest theatres throughout
the world to record business. NOW, IT IS AVAILABLE TO YOUR
THEATRE!

Here's Your Chance to Put in An Old Time Movie Thriller
and Pack Them In!

Important: If you have competition, Wire.
Writing will be too late.

Midwest Film Distrs., Inc.

1710 BALTIMORE AVE.

£. C. RHODEN, Mgr.

KANSAS CITY, MO.

nswer

BRUSH aside the bunk-sweep away the tinsel
^dust of colored inserts — stuff your ears to
the screech of noisy ballyhoo—dig down under
the extravagant claims of producers-get down to
earth and answer this question with one word:

WHO IS MAKING THE MONEY^
GETTING PICTURES THIS YEAR?

Who made "THE PHANTOM OF THE OPERA '7

Who made "THE HUNCHBACK OF NOTRE DAME ^7

Who made "THE FLAMING FRONTIER '7

Who made "THE MIDNIGHT SUN'^?

Who made "HIS PEOPLE *7

Who made "THE COHENS AND KELLYS?''

Who made REGINALD DENNY'S "SKINNER'S

DRESS SUIT'7

Who made HOOT GIBSON'S "THE CALGARY

STAMPEDE"?

Who made REGINALD DENNY'S "ROLLING HOME"?

Who made "THE TEASER"?

Who made "WATCH YOUR WIFE"?

The answer to the above is the name of

uestions

Who made HOOT GIBSON'S "THE ARIZONA

SWEEPSTAKES"?

Who made REGINALD DENNY'S "WHAT HAP-
PENED TO JONES '7

Who made HOOT GIBSON'S "LET 'ER BUCK"?

Who made REGINALD DENNY'S "WHERE WAS I?"?

Who made "SPORTING LIFE"?

Who made "UNDER WESTERN SKIES"?

Who made "THE STILL ALARM"?

Who made HOOT GIBSON'S "TAMING THE WEST"?

Who made HOUSE PETERS' "COMBAT"?

Who made HOOT GIBSON'S "THE SADDLE HAWK"?

Who made REGINALD DENNY'S "CALIFORNIA STRAIGHT

AHEAD"?

Who made HOOT GIBSON'S "THE HURRICANE KID"?

Who made REGINALD DENNY'S "I'LL SHOW YOU

THE TOWN"?

Who made "LORRAINE OF THE LIONS"?

Who made REGINALD DENNY'S "OH DOCTOR"?

Who made HOOT GIBSON'S "CHIP OF THE FLYING U"?

^ducer whose product you^ll want next yearl

Page Twmlvm

THE REEL JOURNAL

iiiiiiiiiiiiiiiiiiiiiiiii^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iHniiiiiiiiiiiHiiiiiiiiiiiinnnnnn Bl

Diogenes Was Right!

But He Looked in the Wrong Place

If He Had Looked On Film Row

in Kansas City

He Would Have Found

An Honest Policy of

Film Distribution

Without the aid of a lantern

SnSSiSSSJSHSSSJJSSSSJHHHSJKJSSKK?

Write For Our
Complete Service Plan

TANDARD

TANDARDIZED

ERVICE

Write For Our
Complete Service Plan

Film Service Distributed on a Proven
Merchandising Basis

52 Action Outdoor Pictures Per Year
52 Rip-roaring Comedies Per Year
Real "SUSPENSE" Serials

Sold on a
COMPLETE SERVICE PLAN

9 REELS TO A SHOW

Or Individually — As You Prefer

Standard Film Exchange

113 WEST 18TH STREET

KANSAS CITY, MO.

11
11:

February 27, 1926

What The Picture Did First Run I

AT KANSAS CITY THEATRES, WEEK ENDING FEB. 13

The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jacli Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
tre; Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
tages Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

Production Highlights: Tearle's plunge
into the water to save girl's life. His
come-back to a new life.

Theme: Man and woman who changed
from bad to good, following a special
code of morals.

Exploitation: Mailing list to 2,000
ladies. Lobby displays, programs, usual
newspaper ads. Twenty-four sheets,
special trailers. Radio advertising.

Prologue: None.

Summary : Pleasing entertainment.
Patrons, especially the women, satisfied
with story.

Entertainment Merits: 80 per cent.

AT KANSAS CITY THEATRES, WEEK

ENDING FEBRUARY 20.

Newman

"The Grand Duchess and the Waiter,"
Adolph Menjou, Florence Vidor (a Para-
mount picture).

Director: Malcolm St. Clair.

Business: Capacity.

Audience Reaction: Very favorable.

Production Highlights: Clever acting,
beautiful gowns worn by Miss Vidor and
Menjou's inimitable humorous touch.

Theme: Rich young man becomes a
waiter to woo exiled Grand Duchess, who
is rather fortunate in getting a million-
aire to save her from being the pro-
prietress of a tea shop.

Exploitation: Nothing special.

Prologue: No special prologue. Elabo-
rate stage presentation entitled "Valen-
tine Vanities," quite favorably received.

Summary: This picture is one of the
best current releases and should be a
good drawing card at any picture house.

Royal

"The Vanishing American," with Rich-
ard Dix (a Paramount picture).

Business: Very good for two weeks in
spite of unfavorable weather. Justified
the extended run.

Audience Reaction: Very enthusiastic.

Production Highlights: Strong story of
the decline of the race of American In-
dians.

Exploitation: Advertising carried along
the theme of the mightiness of the pic-
ture. Used 30,000 heralds and elaborate
front.

Prologue: Elaborate stage setting ar-
ranged by Louis Forbstein. Indian set-
tings used with Indian melodies and In-
dian love call. The hit of the act was
an interpretation of the Charleston by
an "Indian" boy.

Summary: Very pleasing production
and quite satisfactory.

Pantages

"Red Hot Tires," Monte Blue, Patsy
Ruth Miller (a Warner Bros, picture).

Director: Earle C. Kenton.

Business: Good.

Audience Reaction: Excellent. Picture
full of laughs and thrills.

Theme: Comedy.

Exploitation: Usual newspaper adver-
tising. Billboards, trailer, painted spare
tires on about 200 cars one week in ad-
vance of opening. Banners on transfer
trucks.

Prologue: Songalogue, "Wonderful
Dreams."

Summary: An excellent picture for any
type audience.

Entertainment Merits: 85 per cent.

RONALD COLMAN IN 'BEAU GESTE'

Ronald Colman, one of the outstand-
ing leading men in motion pictures, has
been engaged by Paramount to play the
role of Michael, the principal character
in "Beau Geste," which Herbert Brenon
will produce as a big special for next
fall, it has been announced by Jesse L.
Lasky. "Buddy" Rogers, Olathe, Kas.,
graduate of Famous' school for actors,
has a part in the picture.

Mainstreet

"Just Suppose," Dick Barthelmess (a
First National picture).

Business: Just fair.

Audience Reaction: Mild interest.

Production Highlights: Some very
good shots of military maneuvers.

Theme: From the stage play, the story
involves the complications in the affairs
of court life.

Exploitation: Usual advertising.

Prologue: None.

Summary: Very slow. Lacked dra-
matic interest. Barthelmess holds up
his role but they didn't give him enough
to do.

msm

Liberty

"Morals for Men," with Conway Tearle
and Agnes Ayres (a Tiffany production).

Director: A. P. Younger.

Business: Good. Storm hit the last
two days, but otherwise satisfactory.

Audience Reaction: Pleasing com-
ments. Tearle's acting is intensifying.

^mmhnd

Page Thirteen

The Greatest Gift of
Motion Pictures

OTION PICTURFJS have made no richer
gift to human happiness, to your hap-
pinesK, than Laughter- -the pure, in-
vigorating joy of a good comedy.

All good theatres seek the finest comedies
and other short features, as well as the best
of the longer features, for your entertain-
ment. And you can see them without going
far, because

10,00V THEATRES
Show

And these are the outstanding leaders
of the short features.

HAMILTON COMEDIES

LUPINO LANE COMEDIES

BOBBY VERNON COMEDIES

WALTER HIERS COMEDIES

JIMMIE ADAMS COMEDIES

MERMAID COMEDIES
(Jack White Productions)

CHRISTIE COMEDIES
with Billy Dooley and Neal Burns

TUXEDO COMEDIES
with Johnny Arthur

JUVENILE COMEDIES

CAMEO COMEDIES

LYMAN H. LOWE'S
HODGE-PODGE

FELIX THE CAT CARTOONS

KINOGRAMS

The NEWS REEL Built Like

a Newspaper

fSdiu^aticrnal (Hctu-izP

KANSAS CITY

C. F. Scnnlng, Uesident Mgr.
180 W. ISth St.

ST. LOUIS

g. J. Hankln, Besldent Mgr.
3SS4 OUre St.

Pag» Fourtmen

THE REEL JOURNAL

LOUIS

FILM MARKET

CHARLES PREVIN. NEW LEADER OF
MISSOURI THEATRE ORCHESTRA.

Charles Previn, for four seasons mus-
ical director of the St. Louis Municipal
Theatre Association, has been engaged
as conductor of the Missouri Theatre or-
chestra by Skouras Brothers.

He will take over the baton on Feb-
ruary 27. The orchestra will also be
increased to 35 pieces.

Previn is known in St. Louis as the
".scoreless conductor" from his ability to
direct light operas at the Municipal The-
atre from memory. He graduated from
Cornell in 1909, and entered the musical
field in New York. He has since di-
rected a long list of musical shows. He
formerly was a director for Florenz
Ziegfehl's production, "Louis the Four-
teenth."

For his opening overture he has se-
lected Wagner's "Rienzi."

ALLISTER WYLIE "PETS THE KEYS"
IN KNOX RADIO CONCERT.

Chief among the entertainers on Skou-
ras Brothers' Sunday night program
from- radio station KNOX, St. Louis,
February 21, was Allister Wylie, pianist
of the West End Lyric Theatre, and con-
ductor of the orchestra of that theatre.
Shortly after Skouras Brothers started
their Sunday night radio program, Wylie
was permitted to do his stuff, includ-
ing his own composition "Pettin' the
Keys." His numbers were the most suc-
cessful of the evening and radio bugs
and bugettes from all parts of the coun-
try have been clamoring to hear him
again.

Musical numbers on the Missouri The-
atre bill were also included.

M-G-M BOYS GETTING RESULTS.

Metro-Goldwyn-Mayer has lined up a
staff of high class salesmen and they
have been getting results in recent
weeks. Manager Sculley announced. On
his staff are Joseph McElhinney, for-
merly with Universal in Salt Lake City;
Harry A. Schv/arzett, who makes South-
ern Missouri, Arkansas and Tennessee;
Walter Light, Southern Illinois and Ken-
tucky; Percy B. Fitzgerald, Northern Illi-
nois; Jules Lorenz, Northern Missouri
and part of Northern Illinois. In addi-
tion there are two student salesmen, G.
S. Pinnell, formerly with Paramount at
Denver, and D. C. Kennedy, who was an
exhibitor at Glasgow, Mo.

GEM THEATRE HAS FIRE LOSS.

The Gem Theatre building, 14 South
Sixth street, St. Louis, was damaged by
a fire which started in the headquar-
ters of the Waiters' Union on the thrrd
floor. The Gem Theatre was damaged
by smoke and water. The loss to the
building and contents was placed at
$8,000.

BANDITS TIE SHOW.MAN TO BAND-
STAND, GET $150 RECEIPTS.

C. L. Pendell, owner of the picture
house at Fairfield, 111., was kidnapped
:md robbed by two bandits the night of
February 13. They took $150.

Pendell told the police at Mount Ver-
non, 111., that the bandits abducted him
about lip. m., robbed him of his money,
I I'ndfolded him and they took him to
Mount Vernon in an automobile. He was
tied to the bandstand in the public park
at Mount Vernon.

MISSOURI THEATRE, S. LOUIS STAR,
IN CHARLESTON CONTEST.

The Missouri Theatre, in co-operation
with the St. Louis Star, is holding a na-
tional Charleston contest the week of
February 20. Champion pairs from eight
large cities have entered the contest.

The first prize is a Gardner Foursome
roadster valued at $1,625; the second
prize a phonograph,. and the third a Tux-
edo and evening gown.

ST. LOUIS A. E. INTO "HIGH."

G. R. Peart, son of Mrs. Frances
Peart, owner of the Peart Theatre, Gil-
lespie, 111., joined Nat Steinberg's Asso-
ciated Exhibitors sales staff two weeks
ago and has proven unusually success-
ful, always bringing in his share of con-
tracts at good prices. He travels North-
ern Illinois. Leslie Mace, who makes
Kentucky towns, is another film peddler
who has been hitting a 400 rate for Nat.
And in the meantime Nat has landed a
bunch of good first runs in St. Louis.
"The Skyrocket" has been closed for
practically all of the key towns in the
territory. It will play the Grand Cen-
tral, West End Lyric and Capitol in St.
Louis, day and date under present ar-
rangements.

Lew C. Thompson, division manager
for Associated Exhibitors, paid us a visit
on Monday, February 22.

"HIS PEOPLE" IN BIG RUN.

During the past week the eleven
prints of "His People," the big Univer-
sal special, were kept busy by the out-
lying and suburban St. Louis houses.
This picture was shown fir.st-run at Wil-
I'ams, Goldman, Kings and Rivoli thea-
tres. The St. Louis Amusement Com-
pany has also purchased Universal's en-
tire second White List, to be shown on
tliat circuit.

YEGGS GET $45 FROM F. P.-L. SAFE.

The safe in the office of the Famous
Players-Lasky exchange, 3721 Washing-
ton avenue, St. Louis, was blown open
by yeggmen the night of February 14.
About $46 was taken.

Don Albert, musical director at Loew's
State Theatre, St. Louis, Mo., has re-
turned from Dallas, Tex., where he be-
came a United States citizen, having re-
ceived his final naturalization papers
from Federal Judge William H. Atwell.
Albert is a native of Italy. He took
out his second papers in Dallas while
musical director at the Palace Theatre.

Make Your Box-Off ice Happy!

BOOK

The New Series of

Al St. John

2-REEL COMEDIES

ABSOLUTELY THE BEST ON THE MARKET

First Release Now Booking

Columbia Pictures Corp.

BARNEY ROSENTHAL, Pres.

3317 OLIVE ST.

ST. LOUIS, MO.

February 27, 1926

Page Fifteen

Our Third
Anniversary

APRIL

will be an occasion during
which we will show our
appreciation to those who
have helped us make our
business grow — by ena-
bling you to make money
while you are helping us
celebrate.

Get In On This Big
Jubilee, Noiiv^ !

AVAILABLE
FOR BOOKING

the

"Mine With
Iron Door"

"Plastic Age"

"Re-Creation of
Brian Kent"

"Girl Who

Wouldn't Work"

"Capital Punish-
ment"

"Checkered Flag"

"Wrong Doers"

"Shining Adven-
ture"

"Playthings
of Desire"

"Other Woman's
Story"

"Mansion of Ach-
ing Hearts"

"Married"

"Savages of the
Sea"

"Millionaire
Policeman"

"Desperate
Moment"

"Love Gamble"

"Lovers' Oath"

And Many More

St. Louis Film Exchange

HARRY HYNES, Mgr.

3334 OLIVE STREET

ST. LOUIS, MO.

Page Sixteen

THE REEL JOURNAL

ST. LOUIS NEWS

(Continued from Page 14)

[jp l=]l=] l=l [=1 l — l l= ]l=l t=ll=1 l=H=H=lBj

BRIGHT BITS ^W I

i_ NEWSY NOTESJ

Edilie Alperson, manager for Warner
Brothers, has added a number of for-
mer Universal workers to his staff. Ed-
die formerly was manager of the local
"U" office. Among his workers are Hall
Walsh, city salesman; George McBride,
booker; Bernard Temborious, cashier,
and Nada Echols, biller.

Milton Troundloch, former cashier for
Universal and later Southern Illinois
salesman, has gone to Chicago to take
a position in the Universal exchange
there.

A pre-review of "The Sea Beast" was
witnessed by a number of the exhibitors
of the territory.

St. Louis film men lost a warm friend
when death claimed W. K. Matthews,
editorial director of the St. Louis Times,
on February 12th. During his regime
the Times aided in many big motion pic-
ture publicity campaigns.

Louis H. Sidney, district manager for
Loew's, Inc., has had two more big
houses added to his string, one in Cleve-
land, the other in Boston. St. Louis
takes pardonable pride in Sidney's suc-
cess as he formerly managed the Lib-
erty Theatre in this city.

Frank Galvin who at one time was di-
rector of publicity for William Gold-
man's string of movie palaces, is now
exploiteering for the San Francisco ex-
change of Producers Distributing Cor-
poration.

Speaking of Bill Goldman, he is just
back from a trip to New York and we
are expecting him to make some big an-
nouncements soon.

Special Representative Max Meiler of
Fox Pictures, has gone to Kansas City
and Omaha.

Harry Weaver, New London, Mo., who
recently underwent an operation for ap-
pendicitis, has recovered. He is probate
judge.

Ben Berg of Kansas City, Mo., is the
new manager of the Fourth Street Thea-
tre, Moberly, Mo.

John Price of Hannibal, Mo., is con-
valescent, following his recent illness.

Tom McKean, manager for F. B. 0.,
spent much of the week out in the ter-
ritory.

C. L. Hickman has announced his res-
ignation from the local Universal sales
staff.

D. E. Boswell, who had charge of the
Memphis, Tenn., office for Producers
Di.stributing- Corporation, is said to plan
opening a road house in St. Louis
county.

Midwest Releasing First

Movie, "30 Years Ago"

Midwest Film Distributors announced
this week that they have secured the dis-
tribution rights to "the first movie,"
which includes the famous "Great Train
Robbery." This is the original produced
by Edison.

"Thirty Years Ago" tells the story of
the beginning of the motion picture from
the earliest known "shot" — made in the
Edison experimental studio in 1895 — to
that famous old thriller, the first super-
special film "The Great Train Robbery"
that knocked 'em dead in 1903.

The picture opens with "The Kiss" —
a complete moving picture 25 seconds
long. It was posed by May Irwin and
John Rice, and is probably the oldest
film in existence. It was the first "mov-
ing" picture and is reproduced here, from
the original negative.

There follows, a brief scene which was
also a complete picture when it was
exhibited in 1898, entitled "Old Maid in
a Drawing Room," featuring Gilbert
Sarony, in a comedy make-up that was
used later by Flora Finch.

In the next episode, called "Street Car
Chivalry," the first indication of story
appears. Here the "plot" that is devel-
oped goes to prove that even in 1900,
an attractive girl might get a seat in a
street car, when older, fatter ladies could
not.

Finally, we reach the crowning
achievement of the period, "The Great
Train Robbery" — the first film to run
twelve minutes and to tell a complete
story, with dramatic sequence and con-
tinuity of scenes. This was the marvel
of the day. Even the use of players in
a film story excited and enthralled those
early movie audiences. They gasped
when "the smoke of pistols is clearly
seen" and "shots" are fired and no
sound is heard" (to quote from an old
review in the New York Times).

The astonishment of the audience of
twenty-two years ago will not be evi-
dent today, and instead there will be
amusement and shouts of laughter where
there .should be gripping drama.

But it was a good picture, a genuine
feature-film and the grand-daddy of mo-
tion pictures which stand out today as
one of the accomplishments of the cen-
tury, for the entertainment of countless
millions.

To assist the exhibitors in putting on
an old time movie show Midwest plans
to provide all of the necessary features,
such as song slides, including "Bicycle
for Two," "In the Shade of the Old Ap-
ple Tree" and others.

The Southampton Theatre, St. Louis,
will re-open within the next several days.

Sam Inger and associates are finish-
ing work on their new theatre on Union
boulevard, St. Louis, Mo. It is just north
of St. Louis avenue and will seat about
1,500 persons.

Rosenthal Announces

New 1926-27 Product

Having just finished a successul sea-
son, rounding out the second year of
their existence, the Columbia Pictures
Corporation is already preparing its fea-
ture program for the season of 1926-27.
Barney Rosenthal, president of the com-
pany, announces that he last week closed
a deal for the distribution of the Colum-
bia Pictures for the coming season,
which will number twenty-four, as
against eighteen of this company's prod-
uct being released this year.

In addition to these features, Mr. Ros-
enthal is negotiating for other feature
product, which will be announced later.

A new series of two-reel comedies fea-
turing Al St. John and "The Phantom
Police," a serial production starring Her-
bert Rawlinson are also on Columbia's
schedule. The comedies and serial are
available for immediate booking.

The titles of the new Columbia fea-
tures will be made known at a later
date.

to Make Lardner's

"You Know Me, Al" Group

The Stern Brothers, makers of two-
reel comedies for Universal release, have
just signed up with the noted American
humorist, Ring Lardner, for the screen
rights to his popular "You Know Me,
Al" stories. This is the biggest deal ever
consummated by the Sterns and presages
a comedy series of the highest type.

The "You Know Me, Al" stories will
be adapted as a series of twelve or more
two-reelers, for release during 1926-
1927. With the Buster Brown comedies,
they will probably form the peak of the
Stern Brothers' output for the new year.

msm

^riermMi

TRAILERS SFII gPATS]

YOUR MOST EFFECTIVE SALESMAN I

February 27, 1926

Page Seventeen

EXPLOITATION
IDEAS ^sHINTS

Loew's State, St. Louis, Uses Galaxy of Elaborate Lobby
Displays in Exploiting ''Midshipman"

A dignified, diligent and effective
campaign on the Metro-Goldwyn-Mayer
production, "The Midshipman," starring
Ramon Novarro, was put over recently
by W. G. Bishop and Manager Harry
Greenman of Loew's State Theatre, St.
Louis, Mo. The main features of this
campaign were the lobby and theatre dec-
orations carrying out the naval idea of
the picture.

In the foyer of this picture, on either
side, are two gold fish ponds, six feet, or
more in diameter. In the rear of these
ponds are fairly large rocks, and the
water is about twelve inches deep.

Mr. Bishop purchased toy battleships
and submarines, painted them in natural
colors, and put them in the ponds. On
the rocks he put a miniature lighthouse,
worked a flasher motor, and the beams
of which were thrown on a small sign
board at the side of the pond, which
read: "Midshipman Coming." This dis-
play was run for ten days ahead of play
date.

A week in advance, and during the pic-
ture, a fifteen foot torpedo, a large mine,
two anchors, a compass, and port and
starboard lights procured from the Naval
Reserve Station were placed on display
in the foyer. The anchors were placed in
the two fish ponds and were in novel con-
trast to the miniature battleships and
submarines that floated about them. At
the same time, black and white stills
from "The Midshipman" were placed on
the bottom of the ponds and held in place
by tiny pebbles placed around the edges,
They were illuminated by baby spotlights
concealed by the banks of the pond.

A large number of signal flags, also
procured from the Naval Stations were
hung in two long streamers, from the
theatre roof to the corners of marquee.

This decoration came in very handily,
as the Hon. Secretary of War visited St.
Louis, his home town, while the picture
was being shown, and a military parade
was given in his honor. This parade was
about two miles in length, and passed
theatre at noon time.

A stage presentation appropriate to the
theme of the picture consisted in having
a cadet band play before a back drop
representing the Assembly Hall of the
Naval academy.

Bishop procured from Capt. Lawler, in
charge of the local Recruiting Station, a
list of Naval Academy men, and they
were sent special invitations from the
theatre to view this picture, containing,
for them, so many reminders of their ca-
det life. Also, Capt. Lawler furnished a
tetter testifying to the authenticity of the
Naval Academy .scenes in the picture.

A newspaper contest to find the hand-
somest man in St. Louis was being run

during the showing of the picture, and
Mr. Bishop made sure that Ramon No-
varro's picture was published.

KDUCATIONAL MAKES NATIONAL
TIE-UP WITH M. HOHNER CO.

Educational Film Exchanges, Inc.,
through its Department of Advertising
and Publicity, has just completed through
an arrangement with M. Hohner, Inc.,
who manufacture ninety-five per cent of
the world's output of harmonicas, a tie-
up providing for a .series of Harmonica
Playing Contests which all theatres book-
ing the Educational-Juvenile Comedies
can take advantage of.

The new exploitation tie-up offers
many desirable and unusually liberal fea-
tures. Theatres everywhere are assured
of receiving the cooperation of local in-
strument dealers, schools, and even
newspapers, in addition to liberal assist-
ance direct from the manufacturer.

All that the exhibitor will have to do
is to notify M. Hohner, Inc., 114 East
Fourteenth street. New York City, or his
nearest Educational Exchange, that he is
i terested, and the harmonica manufac-
turers will send along immediately all
necessary instructions, materials and
even worth-while prizes at absolutely no
cost to the exhibitor.

Educational is distributing through all
its exchanges a broadside giving contest

particulars in detail and showing illu.s-
trations of the prizes from which selec-
tions may be made.

PATHE ISSUES NOVEL PRESS BOOK
WITH "STOP, LOOK, LISTEN"

With the publication of Pathe's press-
book on the Larry Semon feature come-
dy, "Stop, Look and Li.sten," there is
pointed evidence of this company's splen-
did policy of giving showmen the best
publicity and advertising material with
which to properly put over a .screen pro-
duction.

The new pressbook, which was super-
vised by S. Barret McCormick, director
of exploitation for Pathe, is 13 inches
deep and 15 inches wide, and contains 16
pages of showmanship aids; while a two-
color cover printed on heavy stock is a
flash of some of the best paper issued
with a picture in recent months.

The key idea of the big line-up of
eye-stopping material is that of a rail-
road crossing sign, "stop, look and lis-
ten." Included in the exploitation sug-
gestions is a revolving sign built around
a cut-out of Larry Semon's head. A pic-
torial herald is al.so listed.

For a lobby decoration, a rickety rail-
road engine is suggested, with a cut-out
of Semon protruding from the engine
cab and various railroad signals enliven
the display.

Scarlet fever is epidemic in Assump-
tion, 111., and state health officers have
asked the management of the Scenic
Theatre to close until after the disease
is wiped out.

The above illustration shows the tie-up with motor busses made by the Globe
Theatre. Kansas City, for P. D. C.'s "The Road to Yesterday."

Page Eighteen

THE REEL JOURNAL

BOX-OFFICE

ENTERPRISE
Keith of the Border, Roy Stewart. —
A pretty good Western. Plea.sed the
Western fans fine. — W. A. Hillhouse,
Lyric, Glasco, Kas.

"The Fear Fighter, Billy Sullivan.—
Good. Pleased the Saturday crowd. —
Bailey Theatre, Waverly, Kas.

FIRST NATIONAL
Single Wives, Milton Sills. — Liked by
everyone. — J. C. Webb, High School,
Licking, Mo.

When a Man's a Man, John Bowers. —
This is a splendid picture. Pleased 100
per cent. Print extra good. — C. J.
Thompson, Electric, Alexander, Bazine,
Nekom and Rush Center, Kas.

Lost World. — A really wonderful pic-
ture. Print good. Advertising excep-
tional. — Grand Theatre, Oak Hill, Kas.

Silent Watcher, Glen Hunter. — No spe-
cial but a very good program picture.
Pleased all. Print fair. Advertising
good. — J. J. Newcomb, Newks, Burlin-
game, Kas.

Husbands and Lovers, Lew Cody, Lew-
is Stone. — This is a real picture. Print
fine. Advertising goo<l. — S. M. White,
American, Keytesville, Mo.

Love Master, Strongheart. — An extra
good show and pleased all. Print and
accessories good. — E. V. Wheeler, Coze,
Burr Oak, Kas.

Clothes Make the Pirate, Leon Erroll.
— Patrons liked it very much and as for
myself I thought it was great. Print
very g'ood. Accessories good. — Jack
Lyons, Crane, Carthage, Mo.

Sally, Colleen Moore. — Pleased 90 per
cent. Paper and prints good. Best Col-
leen Moore picture I have ever run. —
C. E. Munn, Linwood, Tarkio, Mo.

Classmates, Richard Barthelmess. —
Very fine picture. Brought in large mid-
week crowd. — A. L. Cross, Community
Theatre, DeSoto, Kan.

Beautiful City, Richard Barthelmess. —
Pine picture and the only good one from
Barthelmess since Classmates. Print and
accessories good. — M. J. Aley, Regent
Theatre, Eureka, Kan.

Learning to Love, Constance Talmadge.
— A good picture, favorable comments.
Print and accessories good. — ^R. D. Strick-
ler, Wickiser Theatre, Craig Mo.

Frivolous Sal, Mae Busch. — Best pic-
ture received from you on the present
contract, that is it pleased a larger per
cent of my patrons. I believe it's the
kind of picture they like. Print good. —
G. C. Nutter, Royal Theatre, Republic,
Kan.

Frivolous Sal, Mae Busch. — This pic-
ture was fine and pleased well. Print and
advertising good. — J. H. Kelsol, Baxter,
Novinger, Mo.

Why Women Love, Blanche Sweet. —
Went over big for stormy weather.
Everyone praised it highly. A great
many said it was the best they had seen
in a long time. Print O .K. — Mrs. S. E.
Moore, Olive Theatre, St. Joseph, Mo.

Enticement. — Everybody seemed to like
the picture, many passed compliments on
going out, especially on the beautiful
scenery — and many compliments on Mary

Astor. — A. M. Beare, Gem Theatre, Ches-
ter, Illinois.

INDEPENDENT

The Rip Snorter, Dick Hatton. — The
best Western shown here yet. A splen-
did box office attraction for small towns.
— Howard Garden, Main Street, Garfield,
Kas.

The Coast Patrol, Kenneth McDonald.
• — Better than the average. Print good.
— C. E. Harrington, Mulryan, Mayetta,
Kas.

Empty Hearts, John Bowers. — A fair
picture. Print good. — C. E. Harrington,
Mulryan, Mayetta, Kas.

The Fire Patrol, special cast. — A very
good picture. Print good. — C. E. Har-
rington, Mulryan, Mayetta, Kas.

His Last Race, Pauline Starke, Noah
Beery. — Went over big. Well pleased. —
C. E. Harrington, Mayetta, Kas.

Capital Punishment, Clara Bow. —
Everybody should book this one. — C. E.
Harrington, Mayetta, Kas.

Riders of Mystery, Bill Cody. — A real
Western. Print good. — C. E. Harring-
ton, Mayetta, Kas.

Speed, Betty Blythe. — Pleased every-
one. Print good. — C. E. Harrington,
Mayetta, Kas.

Across the Deadline, Leo Maloney. —
A fast snappy Western. Pleased all. In-
dependent has the pictures for the small
town. — Ed Rezac, Delia, Delia, Kas.

The Virginian, Kenneth Harlan. — One
of the finest we ever ran and got a big
crowd. Made to order for small towns.
Every exhibitor should run it as nearly
everybody has read the book. — Ed Rezac,
Delia, Delia, Kas.

METRO-GOLDWYN
The White Desert, Claire Windsor, Pat
O'Malley. — A dandy picture. Big and
good enough for any theatre. — Geo.
Leathers, Strand, Mt. Vernon, Mo.

PARAMOUNT

The Crowded Hour, Bebe Daniels. — A
swell little picture. Should please any-
where. — Geo. Leathers, Strand, Mt. Ver-
non, Mo.

Old Home Week, Tom Meighan, Lila
Lee. — One extra good picture. Pleased
about everybody. — W. A. Hillhouse,
Lyric, Glasco, Kas.

STANDARD FILMS
Comedies — Send extra good comedies
for Friday and Saturday this week. I
don't have to say anything about the
features, for honestly, they are the best
westerns I have ever run. — H. L. Karr,
Gem, Monett, Mo.

WARNER BROS.
Wildfire. — A very good picture, print
bad. — Lincoln University, Jefferson City,
Mo.

Humbugs and Husbands, Larry Semon.
— A good comedy, film good. — J. E. Har-
per, Blythe, Blythdale, Mo.

Frauds and Frenzies, Larry Semon
(comedy). — A very good .show. Condi-
tion of print good. — J. E. Harper, Blythe,
Blythedale, Mo.

Flower of the North. — Went over good.
Played to good house. — Joe Albin, Lac-
lede Opera House, LaClede, Mo.

Kiss Me Again, Monte Blue. — One of
the best I have shown for some time.
It sure pleased everybody and they are
still talking about it. Hope I get more
like it.

Savages of the Sea, Frank Merrill.—
A pleasing picture with good action all
through.— J. C. Webb, High School, Lick-
ing, Mo.

"U" PROMOTES WESTERN STARS.

The promotion of the three most dar-
ing riders of the Universal ranch riders
to stardo min two-reel Westerns was an-
nouncedlast week b" Isadore Bernstein,
supervisor of Western productions at
Universal.

The three to be promoted are Curley
Witzel, Fred Gillman and King Nestor.

RO LLER BROTHE RS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas BMr
Kama* Citjr, Me. Lo* Angeles, Calif

-NOW TAKING BOOKINGS ON THE
LENTEN SEASON SPECIAL— THE PAS-
SION PLAY— showing the Life of Christ,
.'i reikis. The biggest and hest money get-
ter on the mariiet. 35 brand new prints
availaljie. We ship anywhere in the U. S.
in ample time. BLAND BROTHERS, !30
S.^ Wabash Avenne, Chicago, HI.

Coming!

"THE TEN BEST
MONEY-MAKERS
I PLAYED LAST
YEAR"

A big feature in an early
issue of

THE REEL
JOURNAL

The best pictures of 1925 as
selected by the leading show-
men in this territory —

Send in your report
TODAY!

February 27, 1926

Page f.ineteen

!i — ' '=^

Two rents per word

pnynhle in ndvnnee.

i\ o ailvertiKenientt*

n c c c |i ( e d for less

tlian 50e.

THE CLEARING HOUSE @

l T I JJ. l . t . l . l . l . l .^ l JJJJJJ.^ l .^ l .^ l J. l . l . r . l .l.l.l.lJ.r.l.lJ^ l . T J. l J. l J. l .^^l.T.l.lJ.lJJJJJ ^^lJ.^TJMAl.rM.lJ.!.lrr.l.l.l.lJ.lTl,^r.^l.rTXT7 ^l

Sells

Second Ifand Kquipnient, Seiits* Projectors,

Screens, I'ianos, Or^^nns, Theatres and 3lis-

cellaneous Articles.

Buys

UritoM for otliiT H|>;ire«
fliriiiNluMl «»n r*'quo«l.
A%'rit<' f*»r flotaileil re-
port of <'iroiilntion
«M»verii(?c.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipp
organs, most any make. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
liouses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

Ilraiiiil new 1 KW Westinghouse, 32 Volt,
ll!^4> .speed, liKht mid power tsenerutorn
lit S48.00 eaeh. :i5% cash, balance C. O.
I). We Iiave speoinl prices on 3- volt
motors. A\'e repair and reivind electric
motors ;iiii] K'ciicr:it<»r.s, etc.. Bargains on
electric fans. (General Distributing Co.,
Security Storase lildg., Uulnth, Minn.

Ctf-10-."1

PI{<),IECTOHS WANTED

Want to buy two gooil used projectors; one
practical i)ortal>!e used booth, etc.. for install-
ingr small town show. Must be bargains. —
Address J. W. D., care The Reel .lournal. 5V2
.Manufacturers Exchange, Kansas City. Mo.

Ctf— 2-27

I'lI.MS lOR SALE— 3, 4, .l-reel features.
Xcarly new. Plenty paper. $4.00 per reel.
2.") per cent deposit, lialance V. O. 1». Priv-
Ileije examination. I'reil Anicr, 1149 Fair
Ave., Colnnibus, OIilo. P.^it — 2-27

WE HATE A LIMITED number of % HP,
no Volt,' DC, and 220 Volt. DC motors at
.*5.f)0 eaeli. 1/0 HP, same as above at $«.00
each. I'irst class condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. Cleneral Distributing Co., Security Stor-
age Bid?., Duluth, Minn. C-tf

SPECIAL BARGAIN prices on brand new.
motor driven funs, lO-in. at $35.00; IS-in. al
$45.00; 20-in. at S55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money baclv guarantee, 110 volt, 00 cycle, sin-
gle phase, AC, DC, of the same iirice. Gen-
eral Distributing Co., 110 Lake Ave. S., Du-
luth, Minn. Ctr

"ALL POSTER AND SUPPLY HOUSES

having any stock of posters, photos, etc..
for Selznick i)iclures are requested to send
in a complete list together with prices so Ihni
if need bo selection can be made quickly
and orders placed without loss of time. The
receipt of all lists "will be s]tecificallv
acknowledged. UNIVERSAL PICTURES
COUP. OF DELAWARE, 730 Fifth Avenue.
New York City. C3t— 3-S

Minnesota Sscnic Studio, 242 Second Ave-
nue North, Minneapolis. POt — 3-13

Here is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 0-inch emery
wheel on one side and 6-inch buff on tlie
other. Are of full % HP, AC, 00 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains in new motors,
Vi HP, no volt, 00 cycle, single phase, AC,
with cord, plug and pulley at $9.75 each.
3Ioney refunded if not satisfactory. Largest
dealers in new and used motors and genera-
tors in tlic Northwest. — General Distributing
Co., no Lake Ave. S., Dululh, Minn. Ctf

Whether you cater
to kids or to
grown-ups

Cracker Jack

Gets the Crowd

We furnish slide FREE and co-
operate on a Cracker Jack show
that will interest you.

Will turn your "dull season" into
a series of capacity shows.

Write or wire

The Cracker Jack Qot

530 So. Peoria S reet
Chicago, 111.

PICri Itl-; OPKIiA'lOU — \t liberty. Expe-
ricnceil, reliable, competent, and will devote
time to manager's interest. Best of refer-
ence. H. A. (Jarrett, Box 233, Chaffee, Mo.
est— 8-.S

FOR SALE — One 18-inch Emerson Exhaust
Fan, with Davidson blades, 110 V. CO Cyc.
1 phase, used less than one month; cost $75;
sell for $50.00.-

One Type D Edison picture machine, hi
first class order, without lens. $25.00.

140 Folding Opera Chairs, in strips of H
and 4, in good order, at $1.00 each.

Three-roll Curtains and three sets of Stage
Scenery, in good condition, cheap. — -Address.
. \. .StoVraugh. Sum ne r. Mo. C2t— 3-f i

THEATRES FOR SALE— Two theatres in
town of S3,000; one a 4110-seat house, the other
2«5; complete cfiuiiniient in first class sliape;
iiKiderii anil up-lo-datc; reasonable rent, gom!
leases. Can be boueht reasonably if acted
ujion now. — Address Box G. K. .M., care 1 he
Iteel .lournal, Kiiiisas City, Mo. F2t — 3-0

Kveryth'ng in Motion Pictures — Features
will! leading stars — "Movie Shots" of every
description — stale iciiiiircmenls. — Metropolitan
.^lotion Picture Co.. lfls-110 West 34tli St.,
New York City. Cit

isas.Cijr

ColoTplateCo

8'^aiui Walnut ■ Kansas City

Mmn4707

Halftones Color Plates
35nc Etchints;^^:^,

>%GOI0 SCAl

TKMrR££infRs

,^jilomaiic35ckct I^^iste!'©>i'poi'atiorj.
Chemical Blo&. St Lquis. ivio^

Coiesuiftuismis

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 963S

KANSAS CITY, MO.

Page Twenty

THE REEL JOURNAL

Coming to you as First NationaVs Big Easter Treat

John McCormick presents

with
Lloyd Hughes
Geo. K. Arthur
Charlie Murray

Directed by
A. E. Green.
June Mathis
Editorial
Director

A FIRST

NATIONAL

PICTURE

Gowns that will
amaze every
dressmaker in
Paris! Hollywood
beauties that will
open their eyes!
Comedy that sets a
new pace for the
laughmakers. N o
wonder they call
this Colleen
Moore's greatest
comedy achieve-
ment.

FIRST NATIONAL PICTURES, Inc.

8T. LOUIS
SS19 Locntt

KANSAS CITY
1711 Wyandotte

\NSAS CITY

ST.

ME E L

•Mim

O'/ie T^^'/m *lradie ^aper of the Sout^v^^^stj

A Pilgrimage to Palestine

A gorgeously beautiful series of single reel subjects,
especially adapted for presentation.

RIGHT NOW — DURING LENT

Turn dull days into Big Days by booking these won-
derful novelty subjects combining a wealth of scenic
beauty with golden sentiment.

Some of tfie Titles

"BKTHLEHEM," the birth place of
the Child Jesus.

"NAZARETH," the boyhood home
of Jesus."

"VIA DOLOROSA," scenes of
Christ's Crucifixion, burial and as-
cension.

"BETHANY IN JUDEA," scenes of
Christ's later ministry.

"GARDEN OF GETHSEMANE,"
scenes of Christ's agony, betrayal
and trial.

"THE SEA OF GALLILEE,"
scenes of Christ's early ministry.

"JERUSALEM, HOLY CITY," a
fascinating; mixture of the Old and
the New.

"ZION, DAVID'S CITY," Jerusa-
lem of today rises above the ruins
of the past.

"ST. PAUL, THE APOSTLE,"
scenes of St. Paul's active life.

"ROME IN PALESTINE," a visit
with the ancient ruins.

Pathe Exchange, Inc.

^t. Louis— SS16 Olive St
James A. Harris, Algr.

VOL. XI

MARCH 6, 1926

Published Every Saturday by

REEL JOURNAL PUB. CO.

Manufacturers' Excbanee

$2.00
a Year I

Page Two

THE REEL JOURNAL

Did You Ever See Such Box Office Casts?

Here Are Eight 100^^ Attractions:

"THE FIGHTING CUB"

A THRILL-0-DRAMA WITH A TREMENDOUS CAST

PAT O'MALLEY MARY CARR

WESLEY BARRY GEO. FAWCETT

STUART HOLMES ANN MAY

MILDRED HARRIS WALTER LONG

DO YOU REMEMBER MARSHALL NEILAN'S "GO
AND GEl^ IT"— WELL HERE YOU HAVE ANOTHER
WINNER LIKE IT.

"THE VIRGIN"

A BIG PRODUCTION CAST

KENNETH HARLAN

WALTER HIERS

ALICE LAKE
SAM DEGRASSE
DOROTHY REVIER
FRANK LACTEEN
CESARE GRAVINA
ROSA ROSANOVA
BIG SETS— SPECTACULAR

"PASSIONATE YOUTH"

A STORY OF THE "MODERN"
YOUNGER SET

BEVERLY BAYNE

FRANK MAYO

PAULINE GARON

BRYANT WASHBURN

CARMELITA GERAGHTY

"THE VERDICT"

A MYSTERY MELODRAMA— GREAT ALL-STAR CAST

WILLIAM COLLIER, JR.

ELLIOT DEXTER

GERTRUDE ASTOR

LOUISE LORRAINE

LOU TELLEGEN

GEO. FAWCETT

TAYLOR HOLMES

MAUDE GEORGE

JOSEPH SWICKARD

GASTON GLASS

WALTER LONG

CHARLES CLARY

MYSTERY MELODRAMAS
MONEY— THINK

ARE GETTING THE
IT OVER.

"THE RECKLESS SEX"

A BIG SOCIETY DRAMA
MADGE BELLAMY
JOHNNIE WALKER

WILLIAM COLLIER, JR.

GERTRUDE ASTOR

WALTER LONG

CLAIRE McDowell

ALEC B. FRANCIS
GLADYS BROCKWELL
WYNDHAM STANDING

DAVID TORRENCE
LOOK OVER THIS CAST

"SOILED"

STORY BY JACK BOYLE— ALL
STAR CAST

KENNETH HARLAN

VIVIAN MARTIN

MILDRED HARRIS

JOHNNIE WALKER

ROBERT CAIN

MARY OLDEN

WYNDHAM STANDING

MAUDE GEORGE

ALEC FRANCIS

"THE TORRENT"

By LANGDON McCORMICK
Author of "The Storm"

ROBERT McKIM

GERTRUDE ASTOR

EDDIE GRIBBON

JUNE ELVIDGE

ORA CAREW

JOSEPH KILGOUR

WILLIAM FAIRBANKS

FRANK ELLIOT

A BIG OUTDOOR SPECIAL

"THE THOROBRED"

A RACE TRACK THRILLING
MELODRAMA

THEODORE VON ELTZ

GLADYS HULETTE

CARTER DEHAVEN

MACLYN ARBUCKLE

VIRGINIA BROWN FAIRE

THOMAS JEFFERSON

HALLAM COOLEY

EDITH YORKE

ANOTHER TREMENDOUS CAST

The above eight productions are for Spring and Summer release — Prints on "The Fighting Cub,'
diet" and "Reckless Sex," are now in the exchange — write for a screening.

Midwest Film Distrs., Inc.

'Ver-

1710 BALTIMORE AVE.

E. C. RHODEN, Mgr.

KANSAS CITY, MO.

March 6, 1926

BRAVEHEART
EVE'S LEAVES
SHIPWRECKED
MADE FOR LOVE
WITHOUT MERCY
STEEL PREFERRED
THE DANGER GIRL
ROCKING MOON
MADAM BEHAVE
THE DICE WOMAN
FIFTH AVENUE
WILD OATS LANE
PARIS AT MIDNIGHT
THE COMING OF AMOS

THE ROAD TO YESTERDAY

MILLION DOLLAR HANDICAP

Page Threm

HELL'S HIGHROAD
THE WEDDING SONG

PEOPLE VS. NANCY PRESTON MAN FROM RED GULCH

THE UNKNOWN SOLDIER

I PR.

3I3DI

P.D.G.

nTll

P.D.C.

The finest program
of independent pro-
ductions ever pre-
sented in a single
season

P.D.G.

I r.u.

P,D,C.

3DDE

UP IN MABEL'S ROOM

THE UNWELCOME GUEST

SEVEN DAYS

BACHELOR'S BRIDES

PRAIRIE PIRATE

VOLGA BOATMAN

THREE FACES EAST

LAST FRONTIER

PRINCE OF PILSEN

SIMON THE JESTER

WHISPERING SMITH

RED DICE

SILENCE

FORBIDDEN WATERS

Tie-up with P. D. C, and you*re SET with the Fast-
est Growing Company in the Industry Today.

Producers Distributing Corporation

KAirSAS CITY

C. A. Schnlti, Hrr.,

Ill W. 18th St.

8T. LOUIS

Art LBFIsBtc, Hir.,

UN LladtU BlTd,

Pagm Four

THE REEL JOURNAL

& F. to Build a New

House at Pittsburg, Kas.

■ ■iililisiher and Rdltor
O. C. Tucker. Aav. aiKr.

Circulating in Missouri,
ICanSHs. No. Oklahoma
No. Arkansas, West.
Kentucky, West. Ten-
nessee, So. Illinois and
S. W. Indiana.

Every Snturdny by
It K U L JOURNAL

PIJIII.ISHING CO.
Mnnufaofiirerx ExohlintC

Kanaaa City. M

Extravagance

Last week in this column we re-
ferred to the "theatre, building-
orgy" that seems to be sweeping
the country with the tendency to
lavish money on period furniture
and rooms that have no place in
the average theatre; and that in
this mad activity the quality of the
motion picture product to be shown
in these theatres would suffer.
Under the title "Extravagance,"
some similar views are voiced by
"The Exhibitor," regional film
trade paper of Philadelphia, which
we reprint as follows :

Exhibitors who complain about ex-
travagance and needless waste in film
production would probably be surprised
to learn to what extent the exhibiting
profession is itself guilty of such waste
in the building of theatres.

The mania for the ornate is resulting
in theatres that are more conspicuous
tlian artistic. Sums great enough to pay
the cost of small theatres themselves
are expended for gaudy trappings which
are seldom appreciated after the first
few visits. Gorgeously decorated and di-
vaned rest rooms where no one ever
rests; periodical rooms which few take
advantage of; children's play rooms;
writing parlors and what not — these add
an unnecessary cost which the theatre
could just as well do without. Towns of
20,000 boasting theatres costing four or
five hundred thousand dollars are not un-
usual today. Conceit rather than sound
business judgment dictates the cost of
many a theatre. The desire to shine as
the owner of a theatre more lavish and
more ornate than that of the competi-
tor — that and not the expenditure jusi-
fied by the location and drawing possi-
bilities, is the factor that more often de-
termines what the new house shall co.st.

Comfort and convenience the movie
patron must be provided with, but the
measure of artistic effect is not deter-
mined by the amount of money expended.
The play is still the thing and the thea-
tre with the best entertainment, even if
not so ornate, will invariably do a greater
volume of business than the competing
Temple of the Photoplay, with its car-
pets from Bagdad, its marble from Italy,
its plaster from Paris and its pictures
from the left-overs.

Announce Plans for Theatres at Inde-
pendence, Kas., Trenton and
Clinton, Mo.

Josephson & Finkelstein announce the
purchase of a site for a new theatre
building at Pittsburg, Kas. The pur-
chase price of the site is said to be
$100,000. The theatre structure, which
will include office and store rooms, is
expected to cost $200,000. Construction
of this new building will be started as
.soon as plans now being drawn by Boi-
ler Bros., theatre architects, are finished.

The house will be known as the Or-
pheum and will have a seating capacity
of 1,500. It will be equipped with a
lounge room in the balcony, and the novel
features of a crying room and smoking
room partitioned off by plate glass, per-
mitting mothers with babies and smokers
to enjoy the show without disturbing
the rest of the audience.

This circuit is also planning a $1,500-
.seat house for Independence, Kas., hav-
ing already purchased a site there. In
addition to this, plans are now being
drawn for houses at Trenton and Clin-
ton, Mo., and a new house is planned
for Coffeyville, Kas. Josephson now op-
erates the Gillham, Penn Valley, and
Lincoln theatres, at Kansas City, and the
Mainstreet at Lexington, Mo., and Grand,
Mexico, Mo. They expect to have ten
houses in operation by the opening of
the fall season, and a total of 25 new
houses as their complete circuit.

Each new theatre will have presenta-
tion similar to first run houses in larger
cities.

FIVE LOCAL MEN ENTER PUBLIX'
THEATRE TRAINING SCHOOL.
New York. — The .second class of the
Publix Theatre Managers Training
School has opened here, listing in its
registration the names of many young
managers from the Kan.sas City terri-
tory.

Among them are: George Baker, Kan-
sas City; Joe Wade, Vandalia, Mo.; Ed-
ward Harrison, Oklahoma City; E. D.
Steel, Lincoln, Nebr., and Theodore Mohr,
Iowa City, la.

There are thirty-five men enrolled in
the new class.

$100,000 TO BARRYMORE.

For two pictures to be released
through United Artists, John Barrymore
will receive $100,000 and 25 per cent of
the net profit. Joseph M. Schenck will
sign the checks.

TICKET EXEMPTION TO 75c, INTO
EFFECT MARCH 29.

Washington. — President Coolidge
this week signed the Revenue Revis-
ion Bill providing for an increase in
the admission tax exemption to sev-
enty-five cents.

Under the provisions of the bill, the
change in exemption will take effect
thirty days after approval, and offi-
cials of the Treasury Department are
now figuring out the exact time.

It is believed that the new exemp-
tion will become effective on the
morning of March 28th.

Contract for New $42,250

Moberly House Is Let

George W. Sparks has let contracts for
the construction of the new Grand Thea-
tre at Moberly, Mo. The Eberhardt Con-
.struction Company, Salina, Kas., was
awarded the general work at $42,250.
Work will start immediately. The build-
ing will be two story and basement, 61
by 140 feet, and cost $100,000 complete.
It will seat 1,000.

Court Dismisses Suit

Brought By Cella Heirs

A suit brought against the executors
of the estate of the late Louis A. Cella,
theatre, race track and hotel owner, to
recover $272,470, was dismissed by Cir-
cuit Judge Ittner in St. Louis, February
27, when it developed that all of the
actions of the executors, Charles J. Cella
and Joseph E. Martin, had been approved
by the Probate Court of St. Louis county
and that the prices paid for assets of
the estate sold by the executors was
based upon the clear market value of
the stock. The suit had been brought
by thirty-three heirs of Mrs. Agnes Cella,
widow of Louis Cella, who dietl May 3,
1918, four days after her husband.

U.'s 1925 Gross Earnings

Total $24,823,526

Report of Universal Pictures Com-
pany, Inc., for the year ended November
7, 1925, shows the year to have been
the best in the company's history, net
earnings available for dividends amount-
ing to $1,925,506. This is equivalent to
more than eight times annual dividend
requirements on the first preferred stock
outstanding, and after allowing for an-
nual dividends on the first and second
preferred stocks, is equivalent to $6.18
per .share on the common stock, compared
with $5.62 per share in 1924.

Apollo Installs a New

$20,000 Wurlitzer Organ

The formal installation of the new
$20,000 Wurlitzer organ recently pur-
chased for the Apollo theatre by R. and
M. Finkelstein, managers, preceded the
film showing at that house Sunday.

Lloyd Smith, Kansas City musician,
who has been organist at the Apollo for
several years, presided at the new in-
strument and will give a short musical
program at each performance.

GEBHARDT NAMES TWO SALESMEN
KANSAS CITY PATHE STAFF.

F. W. Gebhardt, new manager for
Pathe here, announced this week the ap-
pointment of two new salesmen to be
assigned to the ICansas City staff. Tliey
are Lawrence Prosser, an old Patheite,
and well known in the Des Moines and
Omaha territories, and Earl Osliel, who
needs no introduction in this territory
following his former connections with
First National and Educational. Both
have been assigned the northern and
southern districts of Kansas, respective-
ly, and will devote their time building-
up comedy sales.

March 6, 1926 ''«»«« Five

Whaddeyuh Mean — "Broadway?"
It's " Metro-Gold wyn-Mayer Alley!"

Named that because a world's record has been set!

Because in ONE WEEK there were seven Metro-Goldwyn-Mayer pic-
tures playing to capacity business in Broadway's leading theatres!

Here they are:
"BEN HUR" Geo. M. Cohan

(Indefinite engagement)

"THE BIG PARADE" Astor

(Indefinite engagement)

"MARE NOSTRUIVI" Criterion

(Indefinite engagement)

"LA BOHEME" Embassy

(Indefinite engagement)

Ibanez' "THE TORRENT" Capitol

(Over $16,000 opening day)

"THE BLACKBIRD" Loew's State

(Capacity every performance)

"THE IVIERRY WIDOW" Embassy

(Played first three days of week concluding run of eigfit montJis)

Never before has any Motion Picture Company produced pictures
capable of such a record.

Never before has any Motion Picture Company assumed such a
commanding lead in the production of box-office attractions.

Metro-Goldwyn-Mayer IS in the lead by a big margin. Watch
'em hold it!

After all, what other company is being talked about so much by the

public today as

^mc^oidu^n\^3^^

"The Talk of the Public"

W. A. SCULLY C. E. GREGORY,

Resident Manager Resident Manager

3332 Olive St. J. E. FLYNN, 1706 Wyandotte

St. Louis Mo. District Manager Kansas City, Mo.

faga Six

THE REEL JOURNAL

Legality of Film Board

Questioned in K. C. Case

Seider Explains Changes in New Standard Contract and Names
10 Ways For Making Safe and Sure

W. O. Burkey Carries Suit to High

Court, linvolving Challenge to

Members.

W. O. Burkey, owner of the Admiral
Theatre, Kansas City, whose $15,000 per-
sonal damage suit against Moe Levy,
Fox manager here, involves a technical
point in the procedure of challenging
members of the film board, has deter-
mined that he will carry his case into
the highest courts, he declared this week.
The decision of the Kansas City Court
of Appeals is now awaited, to pass on
the charge that the by-laws of the Film
Board conflict with Missouri statutes.

The case arose in a judgment which
Paramount, as plaintiff, sought against
Mr. Burkey on the Film Board. Burkey
then challenged the right of M. A. Levy
and Joe Levy, Warner Bros, manager,
and both members of the Film Board, to
hear his case, on the plea that they were
prejudiced. When they refused to accede
to his challenge, Burkey took his case
into court.

The by-laws of the Film Board do not
provide for challenges. This being the
point around which the suit is brought,
a judgment favoring Burkey, by the
higher courts would reflect upon the le-
gality of all former judgments.

PRISCILLA DEAN IN FLAPPER ROLE

In "The Dice Woman," Priscilla Dean's
new Metropolitan picture, the star plays
her first flapper role for the screen.

At the same time, Miss Dean rises in
vigorous defense of the modern girl, in
protest to the statements of Dr. Eugene
Lyman Fisk, president of the Life Ex-
tension Institute, who asserted recently
that the pre.sent-day girl was paying
with shortened life for "flapper free-
dom."

F. B. O. SIGNS GERTRUDE SHORT.

F. B. O. has signed Gertrude Short
to a five year contract and will feature
her in two reel subjects, according to
the announcement made last week by
Vice-president J. I. Schnitzer.

Miss Short will replace Alberta
Vaughn, who has been graduated into the
feature field.

CORRECTION.

In a recent issue of THE REEL
JOURNAL, a story was headed "NAT
ROTHSTEIN RETURNS TO 'U.' AS
EXPLOITATION HEAD." This prob-
ably gave many the wrong impres-
sion, for, as the text of the .story
brought out, Mr. Rothstein will have
charge of the exploitation of "The
Flaming Frontier" only. For the bene-
fit of those who were misguided by
the heading of the article referred to,
let it be known that Joe Weil is very
much on the job as exploitation di-
rector for Universal.

If the railroad crossing's axiom of
"Stop, Look and Listen," is utilized by
the exhibitor in his contractual dealings
with the producer and distributor, tn".
new Standard Exhibition Contract should
prove a real boon to every theatre owiier
in the country, according to an article
by Joseph M. Seider, business manager
of the Motion Picture Theatre Owners of
America, in that organization's official
bulletin of the March first issue.
Urges Utmost Precaution.

In that article, Mr. Seider points out
to the exhibitors what he says will be
to their utmost advantage if they exer-
cise proper judgment before signing a
film contract. Considerable of the con-
sternation in the film contracting field,
Mr. Seider says, is due to the exliibitors
becoming careless after the price, run
and time of protection has been agreed
upon.

A great advantage of the Standard
Exhibition Contract formula. Business
Manager Seider points out, is the fact
that theatre owners who are familiar
with its general structure need read
only one clause and then be assured of
absolute legal safety. This is Clause 1,
or the warranty clause. Under the con-
tract agreement, a deletion or addition
to any of the other clauses would con-
stitute an act of fraudulence on the part
of the distributor, Mr. Seider declares.
Ten Ways to Be Careful.

Other official information which the
national business manager extends to the
exhibitors in aiding them to interpret
the new contract so that they may ap-
preciate its workability is contained in
the following:

1. "Watch for and read carefully the
provisions that are written in. See to it
that your understanding is clearly ex-
pressed in these written provisions.

2. "Watch the allocation of prices. A
lump sum for the entire contract would
not be dangerous if all the pictures con-
tracted for were delivered. In the case
where the best picture with the smallest
price allocated is not delivered, you are
very much concerned.

3. "Have your protection clearly set
down, your run, what theatres you fol-
low, the number of days of protection,
the number of days after your preced-
ing run that you are entitled to receive
the photoplay for exhibition.

4. "If you want to make sure that
a certain theatre will play the picture
(exploitation reasons), have the follow-
ing words written in: 'The Distributor
warrants that all the photoplays de-
.scribed in the schedule herein will have

a first run showing in the

theatre of this city.'

5. "Make sure that the exhibitor's
copy that you receive conforms with the
other copies that you sign and with your
understanding. Do not take anyone's
word, not even the district manager's.
Have every representation and promise
written into the contract.

6. "When your contract is returned
to you approved, compare it carefully
with the 'Exhibitor's copy" that you have
in your possession. If there are any al-
terations or changes, immediately bring
it to your organization.

7. "You have the right at any time
within the period that the exchange has

to accept your application and prior to
its acceptance, to cancel or withdraw
your application.

8. "If your application is not ac-
cepted within the specified period, it is
void.

9. "If you give a date for a picture
designated in the application and the
date is accepted, or if you play a pic-
ture, even though the contract may not
formally have been accepted, you may
consider the contract accepted because of
the partial performance. Likewise you
are bound through the partial perform-
ance.

10. "It is always best to insist upon
delivery of the approved contract in pref-
erence to proceeding to book your pic-
ture upon the verbal assurance of the
manager that the contract is O. K.

11. "If you have taken every precau-
tion, and yet a dispute arises, bear in
mind that you have as much right to
cite the distributor to an arbitration pro-
ceedings as it has against you.

12. "You have the right to challenge
two exhibitor arbitrators and two ex-
change arbitrators.

13. "In the case of fraud, bias or il-
legal proceedure, you may have recourse
to the courts of the land.

14. "In arbitration proceedings it is
most important that you prepare your
case very carefully. The distributor is
always well equipped with legal advice
and complete records. The M. P. T. O.
A. from headquarters will, through its
units and where it has no affiliated units
directly with the theatre owner involved,
prepare and present and prosecute its
members' cause."

NEWMAN BOOKS PATHE'S "SONGS
OF IRELAND" SUBJECT.

The Newman Theatre is building a
special presentation act around one of
Pathe's Melody Series, "Songs of Ire-
land," to be staged during St. Patrick's
week, according to F. W. Gebhardt, lo-
cal Pathe manager. The act is to be
staged in an elaborate manner according
to an agreement with the Newman man-
agement.

man
tor

March 6, 1926

Page Seven

"^The Ten Best Pictures I Played Last Year^

ELEVEN REPRESENTATIVE SHOWMEN IN THIS TERRITORY
NAME THEIR SELECTIONS OV THE REAL BOX-OFFICE WIN-
NERS OF 1925.

THE B. O. WINNERS

Assuming that a picture should
have ranked 100 per cent, should each
of the eleven exhibitors contributing
their selections have listed it as
among the ten best, the following or-
der of rank is established. It must
be noted that the pictures were se-
lected on box-office receipts only, and
do not take into consideration the fine
points of technical merit.

Tied for first place, as listed among
then ten best by eight exhibitors:

Percentage

FRESHMAN (Pathe) 72

TEN COMMANDMENTS (Par.)....72
Second Place:

LOST WORLD (F. N.) 63

Tied for third place:

NORTH OF 36 (Par.) 54

SALLY (F. N.) 54

CHARLEY'S AUNT (P. D. C.) 54

Tied for fourth place:

PHANTOM OF OPERA (U.) 36

PONY EXPRESS (Par.) 36

Tied for fifth place:

THIEF OP BAGDAD (U. A.) 27

UNHOLY THREE (M-G-M) 27

LITTLE ANNIE ROONEY (U. A.) 27

THE GOLD RUSH (U. A.) 27

DON Q (United Artists) 27

LUCKY DEVIL (Paramount) 27

The eleven exhibitors li.sted in all 50
different pictures as taking box-office
records among the best ten. There fol-
lows 26 other pictures, which would be
given a percentage of 9 on this basis,
since they were mentioned as box-office
winners by only one exhibitor:

"So Big," "The Lady," "Declasse,"
"The Man on the Box," "The Iron Horse,"
"California Straight Ahead," "Dante's
Inferno," "As No Man Has Loved,"
"Lightnin'," "Secrets of the Night,"
"Where Was I," "The Calgary Stam-
pede," "Hot Water," "The Hunchback of
Notre Dame," "He Who Gets Slapped,"
"Tracked in the Snow Country," "The
Wife of a Centaur," "The Dixie Handi-
cap," "Excuse Me," "Find Your Man,"
"The Silent Accuser," "Madam Sans
Gene," "The Merry Widow," "Peter Pan,"
"The Thundering Herd," "The Rag Man,"
"Keeper of the Bees," "Her Sister from
Paris," "Never the Twain Shall Meet,"
"His Supreme Moment," "The Man on
the Box," "Graustark," "Lighthouse by
the Sea," "Shore Leave," "The Eagle,"
"The Midshipman."

Note: No summary of this kind should
be published without pointing out that
the relative standing of any picture is
largely a matter of circumstance and not
an indication of absolute ranking. These
figures are interesting merely because
they indicate the frequency with which
a picture was ranked among the best
ten by the eleven exhibitors. The vari-
ous classifications were arrived at by
adding the frequency with which a pic-
ture was placed among the best ten.

The percentages do not mean, for in-
stance, that picture like "The Merry
Widow," which ranked only 9 per cent,
because it was listed by only one ex-
hibitor, is ju.st one-eighth as good as
"The Freshman," which was placed by
eight exhibitors and ranked 72 per cent.

It should be set forth, also, that it is
probable that none of the exhibitors
played all of the fifty pictures which
were selected. Had eleven other show-
men contributed, it may be that the to-
tals would have told a different story.

THE REEL JOURNAL wishes to take
a wholly fair position in this article. It
wishes to call to the attention of its
readers what it considers the real im-
portant revelation herein. And that is
that fifty pictures last year were named
as box-office winners! There is a trib-
ute to the production units of this rap-
idly expanding industry. The exhibitor
who wishes to take the meat of this ar-
ticle may draw his own conclusions as
to who is making the pictures, by re-
ferring to the above chart showing what
companies placed the greatest number of
pictures among the best ten.

HOW THEY RANKED THE PROD- |

UCT.

Taking into account the 50 pictures |

listed as box-office winners,

and to

taling the percentages given

each plc-

ture, the ranking of the various com- |

panies would be indicated as

f ollows :

Metro-Goldwyn

placed more

pictures

among the best ten than any other |

company, placing ten:

Pictures

Listed Percentage |

Paramount

216

First National

188

United Artists .

117

Pathe

Universal

Metro-Goldwyn

P. D. C

Warner Bros. ...

Fox

THE JUDGES

Stanley Chambers, Miller Enterprises,
Wichita.

Bruce Fowler, Newman Theatre, Kan-
sas City.

M. B. Shanberg, Midland Theatre Cir-
cuit.

Jack Roth, Isis Theatre, Kansas City.

Sam Carver, Liberty, Kansas City, Mo.

L. Breunninger, Lawrence Amuse-
ment Co., Topeka.

Harry McClure, Strand Theatre Corp.,
Emporia.

Glenn Dickinson, Dickinson Enter-
prises, Lawrence.

George Planck, Sedalia Theatre, Se-
dalia.

Dave Harding, Capitol Enterprises,
Kansas City.

Ensley Barbour, Barbour's Booking
Agency, Springfield.

Selected by Bruce Fowler, Newman
Theatre, Kansas City:

TEN COMMANDMENTS,

MADAME SANS GENE,

CHARLEY'S AUNT,

LOST WORLD,

LUCKY DEVIL,

THE FRESHMAN,

GOLD RUSH,

MERRY WIDOW,

PETER PAN,

NORTH OF THIRTY-SIX.

Selected by Ensley Barbour, Barbour
Circuit, Springfield, Mo.:

THE THIEF OF BAGDAD,
THE MERRY WIDOW,

LITTLE ANNIE ROONEY,
THE GOLD RUSH,

DON Q, SON OF ZORRO,

PHANTOM OF THE OPERA,

THE LOST WORLD,

THE EAGLE,

THE MIDSHIPMAN,

THE TEN COMMANDMENTS.

Selected by M. B. Shanberg, Midland
Circuit, Kansas City:
THE TEN COMMANDMENTS,
LOST WORLD,
THE FRESHMAN,
GOLD RUSH,
HOT WATER,
SALLY

HUNCHBACK OF NOTRE DAME,
NORTH OF THIRTY-SIX,
PONY EXPRESS,
DON Q.

Selected by Jack Roth, Isis Theatre,
Kansas City:

THE FRESHMAN,
NORTH OF THIRTY-SIX,
SO BIG,
SALLY,
THE LADY,

(Continued on Page 10)

Pagm Eight

THE REEL JOURNAL

"Flaming Frontier" Marks
Big Horn's 50th Anniversary

Not only will the presentation at the
Colony Theatre in New York of "The
Flaming Frontier," Universal's great
epic of the West, mark one of the high-
lights of Carl Laemmle's twentieth an-
niversary celebration, but it will com-
me,Tr.o.rate in vivid and accurate fashion
the 50th anniversary of the world famed
Battle of Little Big Horn, popularly
known as Custer's Last Stand, according
to Harry Taylor, local U. manager.

"The Flaming Frontier" tells the story
of the pioneers who blazed the trail
through the savage tribes of Indians to
establish the West of today. It concerns
the career of a young pony express rider,
impersonated by Hoot Gibson, who gets
an appointment to West Point, but who
is forced to leave the academy as the
result of a political intrigue stirred up
by the enemies of General Custer, the
boy's friend, played by Dustin Farnum.
The boy returns west, and joins Custer
as a scout, participating in a series of
lively engagements culminating in the
Battle of Little Big Horn, in which he
is the messenger sent by Custer for aid,
the only man who escapes the horrible
massacre.

DUFFY IN "DANCING DADDY."

"Dancing Daddy" is to be the title of
the first Christie comedy in which Jack
Duffy, young old-man, will appear fol-
lowing his recent elevation to a featured
comedian in this series, in which he has
been appearing for several seasons as a
stock player. The new comedy, just
completed under the direction of Harold
Beaudine, has Vera Steadman as leading
lady, Natalie Joyce and a large cast of
well known Christie players, in support
of Duffy.

MIDWEST TO EXCELSIOR SPRINGS.

The Midwest Film Distributors, Inc.,
this week took over the management of
the Casino Theatre, Excelsior Springs,
formerly owned and managed by R. B.
Christian, a veteran exhibitor. The lease
on the house went into effect this week.
Mr. Christian has announced that he will
retire.

liter

[CHANCE;

ilEXCH^J

EXCH

cMo

indAlon^
MovieRovrl

J. A. Epperson, former manager for
Pathe here, left this week for Salt Lake
City, Utah, where he will take charge of
the local office for Pathe.

Epperson is a Patheite of more than
ten years' standing, and had built up a
wide circle of friends and associates in
this territory who will wish him well in
his new work. He has been succeeded
here by F. W. Gebhardt, formerly Omaha

branch manager.

* * *

R. S. Ballantyne, southern district
manager for Pathe, has been holding a
series of sales meetings at the local of-
fice, and getting the big spring sales
campaign under way.

Arctic Nu Air cooling is to be installed
in the new theatre which A. Baier is
building at 2700 Troost Avenue, accord-
ing to Jimmy Foland, local representa-
tive of the Nu-Air Company.

W. A. Millberger, formerly of Gala-
cia, Kas., has bought the Rainbow Thea-
tre, Kansas City, from J. H. Kelley.

* * »

The Exhibitors Film Delivery and Ser-
vice Co. is seemingly making rapid prog-
ress. E. E. Jameyson, manager, an-
nounces that they have added two new
trucks to their present fleet, increasing

their service to exhibitors.

* * *

The Broadmour Theatre, 34th and
Broadway, is stepping out some in an
advertising way. A new electric sign
has been erected that is serving to at-
tract the attention of every passer-by.
And, according to the management, it is

serving as a magnet for the box-office.

* * *

C. A. "Red" Jones has resigned as
Educational salesman and is now with
Jim Foland, handling the Arctic Nu-Air
cooling and ventilating systems. Red's
headquarters are at Hutchinson, Kas.,
out of which he is handling the South-
ern Kansas territory.

» * *

Gay S. Pinnell, an Educational sales-
man, has resigned.

* * *

C. F. Senning, Educational manager,
was a territory visitor.

* * •

Harry McClure, of the Strand Thea-
tre Corporation, Emporia, was a visitor
of the week.

* * *

Theatrical night, staged every Monday
night at the new Hotel President, is go-
ing over big. Acts from the various
shows over town contribute to the en-
tertainment, which makes a big drawing
card for Kansas City film men as well
as the general public.

* • *

The local Educational office is getting
into gear for the coming spring drive,
starting March 6, and ending June 6. It
is a national sales contest, in which the
vvinning managers and bookers will par-
ticipate in the cash awards for increased
bookings.

J. S. Wolf, traveling auditor for P.
D. C, was back at the books of the Kan-
sas City office this week following a
conference in New York.

We observed the girls in the local P.
D. C. office making wishes this week
before a gala group of totem poles. That
was funny, and we couldn't solve the
mystery, but we did find out that the
totem poles were an advertising tie-up
for the picture, "Rocking Moon."

* » *

W. D. Fite, Kansas circuit owner, was
in Kansas City this week telling the boys
of his recent experiences on a trip to
Mexico City.

Although over a year old, bookings
are coming in at a lively clip on "Fight-
ing in France," the official picture of
the World War as recorded by the U.
S. Signal Corps, Bob Withers, Kansas
City Enterprise manager, declared this
week.

* * *

C. A. Schultz, Producers manager here,
announced this week that his product
is now set in every district in Kan-
sas City.

* * *

C. E. Gregory, local manager for
Metro-Goldwyn-Mayer, announced this
week first run engagements on the fol-
lowing M-G-M pictures, to be played at
the Newman and Royal Theatres up to
April 1:

"Mike," "Soul Mates," "Monte Carlo,"
"Auction Block" and "Beverly of Graus-
tarck."

* * *

Metro-Goldwyn-Mayer's new laugh
special, "Mike," opened its premiere here
at the Newman Theatre Saturday to ca-
pacity business. The picture is also in
a big run at the Palace, Wichita, ac-
cording to C. E. Gregory, local manager.
Charlie Murray, Sally O'Neill and Ford
Sterling are the featured stars.

* * *

Among the week's visitors: W. P. Cuff,
Chillicothe; M. W. Hubbell, Trenton; J.
A. Housey, Calhoun, Mo.; Mr. Hill, Bel-
ton, Mo.; M. W. Wagner, Eureka, Kas.;
Frank Weary, Richmond; Myers Broth-
ers, Slater, Mo.; and Mr. Smith, Minne-
apolis, Kas.

* * *

The Yale Theatre Supply Company re-
ported this week the installation of two
Simplex projectors in the Novelty Thea-
tre, Winfield, Kas.

Three sales of its new "Soloray Flash-
er Changeable Electric Program Sign,"
were reported in Kansas City at the
Broadmour, Lincoln and New Center the-
atres.

» • *

Harry Taylor and W. C. Haynes, local
Universalites, took time off this week to
do a little lobbying when they presented
to Mayor Beach an International News
Reel showing the Mayor, Otto Kahn and
others officiating at Marion Talley's re-
cent debut in New York. The mayor was
highly pleased with his "fillum."

March 6, 1926

Pag» Nine

I NAT ROTHSTEIN

Master Showman

Midland Co. Takes Fee

Title on New Theatre Site

In the field of exploitation with its
maze of self-praise, claims and counter
claims, appropriated honors and exag-
gerated egos, one personality towers so
(iistinctly above the vast army of ex-
ploiteers that the nation's exhibitors
have long since recognized his pre-
eminence in that domain. Nat Rothstein,
formerly advertising manager for F. B.
0., and now with Universal, has built
up among the theatre men a definite
"box office value" for himself as a pop-
ularizer of pictures and a stimulator of
receipts.

Exhibitors who played the memorable
F. B. O. specials of the past two years,
like "In the Name of the Law," "The
Third Alarm," "Westbound Limited,"
"Human Wreckage," "The Mailman,"
etc., to astonishing returns will not hes-
itate to credit the remarkable campaigns
conceived and executed by Mr. Rothstein
with a goodly measure of their success.

These campaigns of Mr. Rothstein's
possessed two .striking merits: They cost
the exhibitor little or nothing to put
across and they were as applicable to
Main Street as to Broadway.

"The Third Alarm," perhaps the best
box-office bet of its year was tied up
with the fire departments of the coun-
try, each exhibitor running a trailer
dedicating the picture to the local fire
chief. The enormous success achieved by
this thriller is theatre history.

For the release of "The Mailman,"
Rothstein succeeded in obtaining the co-
operation of the postal employes of the
nation, each local organization seizing
the opportunity to send a speaker to the
theatre showing the picture. The Post-
master General had previously endorsed
the picture. Again a piece of pure melo-
dramatic hokum became an outstanding
success financially.

With "Human Wreckage," the feature
made by Mrs. Wallace Reid, endorse-
ments and testimonials were obtained
from an imposing array of civic, social
and political celebrities throughout the
country. Governors of great common-
wealths, mayors of metropolitan cities,
officials of anti-narcotic leagues — all
joined the mighty pean of praise for the
picture as a crusade against the dope
evil. Here also, the effects of the elabo-
rate exploitation campaign brought big
returns.

During the showing in New York of
"In the Name of the Law," that melo-
dramatic epic glorifying the American
bluecoat, Rothstein succeeded in obtain-
ing for the first time permission to bal- '
lyhoo the picture from the Times Square
triangle, bounded by 43rd and 44th
streets, one of the busiest spots in all
New York. With the release of "The
Westbound Limited," a safety campaign
was conceived which enlLsted the cooper-
ation of the railway systems of the na-
tion, the Pennsylvania in particular en-
tering the spirit of the movement and
rendering assistance which meant added
dollars to the theatre coffers.

Another innovation which attracted
considerable attention was the creation
by Mr. Rothstein of the "giant press-
book" for the F. B. O. specials— veritable
encyclopedias of advice and suggestions

NAT ROTHSTEIN

for obtaining the greatest possible reve-
nue from the advertising of the pic-
ture.

Creator of Box Office Values,

In his new connection with Univer-
sal, Mr. Rothstein will undertake to ex-
ploit "The Flaming Frontier," an epic
of the plains — the picture that is ex-
pected to follow in the footsteps of "The
Phantom of the Opera." Following his
special work on this release he will jour-
ney to Universal City and enter produc-
tion, his particular activity consisting of
adding to the story and production,
showmanship angles that will enhance
the box office value of the completed pic-
ture and enable the exhibitor to obtain
the greatest possible results from its en-
gagement. Mr. Rothstein is peculiarly
well fitted for this task and his wide
experience and intimate knowledge of the
exhibitor's needs should contribute much
to the pictures enjoying his cooperation.

Nat Rothstein belongs to that class of
workers referred to as human dynamos.
A close-up of him at his desk writing
copy, dictating to his secretary and an-
swering telephone calls at one and the
same time, completely fractures some of
the most highly respected scientific laws
dealing with space and time.

In his placing of advertising, Mr. Roth-
stein has always been a staunch sup-
porter of the regional magazine, appre-
ciating its distinctive place in the indus-
try as the exhibitor's "home town pa-
per."

SIX MILLION IN P. D. C. PRODUC-
TION.

Producers Distributing Corporation
has announced a production appropria-
tion of $6,000,000 for the coming year,
an impressive figure when viewed
from the angle that the company has
been organized under its present man-
agement but two years. A tremen-
dous appropriation of $1,500,000 for
advertising has been set aside, ac-
cording to present plans.

Revised Plans Include Building 12-Story
Office Structure With Theatre.
The Midland Investment Company be-
came the owner in fee this week of the
northeast corner of Thirteenth street
and Baltimore avenue, part of the site
upon which it is to start the erection
this .spring of a 12-story office building
and a theatre seating forty-six hundred
persons. This was merely another step
in the preliminaries of the big project,
as the intention of exercising a pur-
chase option was announced at the time
an existing 99-year lease on the comer
was acquired.

The office building will face Balti-
more avenue and the main entrance to
Loew's theatre will be on Main street.
Ground floor shops will front on all three
streets.

.MIDWEST GETS FIRST PRINT ON
"PLEASURES OP THE RICH."

Midwest Film Distributors announce
they have received their first print of
"Pleasures of the Rich," the fifth Tif-
fany production. The cast includes Hel-
ene Chadwick, Jack Mulhall, Mary Carr,
Hedda Hopper, and Julanne Johnston.
It is from the Harold McGrath story,
"The Wrong Coat." It is a comedy drama
produced in the same lavLsh manner as
"Souls for Sables" and "Morals for
Men," accordin to E. C. Rhoden, man-
ager.

Midwest has been very fortunate so
far in securing representation in the best
theatres on their Tiffany productions.
First run date will be announced by them
within the near future.

Metro-Goldwyn-Mayer's big special
production, "The Big Parade," will first
be seen in Kansas City as a road show
attraction starting some time in April,
C._E. Gregory, local manager, announced
this week. "The Shubert management is
billing this big vehicle as one of its com-
ing attractions.

jrimdh/Thnd

Pagt Tan

THE REEL JOURNAL

THIEF OF BAGDAD,

DECLASSE,

THE UNHOLY THREE,

THE LOST WORLD,

THE MAN ON THE BOX.

Selected by Sam Carver, Liberty Thea-
tre, Kansas City:

PHANTOM OF THE OPERA,

LITTLE ANNIE ROONEY,

THE IRON HORSE,

CALIFORNIA STRAIGHT AHEAD,

DANTE'S INFERNO,

AS NO MAN HAS LOVED,

SECRETS OF THE NIGHT,

THE CALGARY STAMPEDE,

LIGHTNIN',

WHERE WAS L

Selected by L. Breunninger, Lawrence
Amusement Co., Topeka:
DON Q,

TRACKED IN SNOW COUNTRY,
FIND YOUR MAN,
LITTLE ANNIE ROONEY,
HE WHO GETS SLAPPED,
DIXIE HANDICAP,
WIFE OF THE CENTAUR,
EXCUSE ME,

CALIFORNIA STRAIGHT AHEAD,
THE SILENT ACCUSER.

Selected by Harry McClure, Strand
Theatre Corp., Emporia:
TEN COMMANDMENTS,
THE FRESHMAN,
THIEF OF BAGDAD,
PONY EXPRESS,
NORTH OF THIRTY-SIX,
THUNDERING HERD,
CHARLEY'S AUNT,
SALLY,

THE RAG MAN,
KEEPER OF THE BEES.

Selected by Stanley Chambers, Miller
Enterprises, Wichita:
NORTH OF THIRTY-SIX,
CHARLEY'S AUNT,
TEN COMMANDMENTS,
LOST WORLD,
THE FRESHMAN,
SALLY,

HER SISTER FROM PARIS,
NEVER THE TWAIN SHALL MEET,
UNHOLY THREE,
LUCKY DEVIL.

Selected by Glenn Dickinson, Dickin-
son Circuit, Lawrence:
SALLY,

CHARLEY'S AUNT,
TEN COMMANDMENTS,
THE LOST WORLD,
THE FRESHMAN,
PHANTOM OF THE OPERA,
HIS SUPREME MOMENT,
THE MAN ON THE BOX,
GRAUSTARK,
UNHOLY THREE.

Geo. Planck, Sedalia Theatre, Sedalia:

FRESHMAN,

TEN COMMANDMENTS,

CHARLEY'S AUNT,

THUNDERING HERD,

LIGHT HOUSE BY SEA,

SALLY,

PONY EXPRESS,

SHORE LEAVE,

HER SISTER FROM PARIS,

LUCKY DEVIL.

Selected by Dave Harding, Capitol En-
terprises, Kansas City:

NORTH OF THIRTY-SIX,

HOT WATER,

THE FRESHMAN,

TEN COMMANDMENTS,

HE WHO GETS SLAPPED,

PHANTOM OF THE OPERA,

CHARLEY'S AUNT,

LOST WORLD,

KEEPER OF THE BEES,

PONY EXPRESS.

PROJECTION BOOTH AT ELECTRIC
DESTROYED BY FIRE, LOCAL
FIRM SAVES BLOW-UP.

Fire which destroyed the equipment
and the projection booth of the Electric
Theatre, Kansas City, Kas., at noon Mon-
day, caused the house the loss of only
the Monday matinee receipts, thanks to
the quick service of a local equipment
house.

The Yale Theatre Supply Company
was called, and had the new equipment
(two new Simplex projectors and Peer-
less reflector arc equipment) installed
and ready to go in time for the evening
shows. This instance calls to mind
rather forcibly the service which the
supply dealer is asked to give and the
support which the exhibitor should give
him in return for his efficiency.

ENTERPRISE RELEASES NEW LAR-
KIN, GETTING 'EM RIGHT.

Starting the first of its spring and
summer releasing schedule. Enterprise
Film Corporation released this week,
"Getting 'Em Right," a Rayart picture
starring George Larkin. This is one of
six Metropolitan melodramas featuring
the same star.

Featured with Larkin in the picture
are Milburn Morante, Leon Holmes, Jane
Thomas, Olive Kirby and others.

The story is an interesting account of
how the star, in the role of a newspa-
per reporter, unravels a mystery robbery
concerning a gang of international crim-
inals, according to Bob Withers, local
manager.

STERNS GET McMANUC COMICS.

New York. — Negotiations between the
Stern Brothers, makers of two-reel com-
edies for Universal release, and George
McManus, noted comic artist and crea-
tor of many newspaper cartoon charac-
ters, have just been completed whereby
the Sterns get the screen rights to the
famous cartoons "Let George Do It,"
which used to appear in the New York
World, and in syndicate form in news-
papers all over the country.

Mr. Wassell, auditor for M-G-M from
the home office, was making a check
of the books of the Kansas City exchange
this week.

r^=

Hotel President
Floiver Shop

in the new
HOTEL PRESIDENT,
KANSAS CITY, MO.

film Men

Wire — Write — Phone
Flowers for All Occasions

Bill Levy, W. E. Truog, Props.

The Greatest Gift
of Motion Pictures

MOTION PICTURES have made no
richer gift to human happiness,
to your happiness, than Laugh-
ter — the pure, invigorating Joy ot a
good comedy.

All good theatres seek the finest com-
edies and other short features, as well
as the best of the longer features, for
your entertainment. And you can see
them without going tar, because

lon.nno theatres

Show

i55

•Si
5si

And these are the outstanding lead- si
ers of the short features.

HAMILTON COMEDIES

LUPINO LANE COMEDIES

BOBBY VERNON COMEDIES

WALTER HIERS COMEDIES

JIMMIE ADAMS COMEDIES

MERMAID COMEDIES
(Jack White Productions)

CHRISTIE COMEDIES
with Rilly Dooley and Neal Burns

TUXEDO COMEDIES
with Johnny Arthur

JUVENILE COMEDIES

CAMEO COMEDIES

LYMAN H. LOWE'S

HODGE-PODGE

FELIX THE CAT CARTOONS

KINOGRAMS

The NEWS REEL Built Like

a Newspaper

. "THE SPICE OF THE PROGRAM- ,

KANSAS CITY

C. F. Senniiig, Resident Mgr.
ISO W. 18th St.

5T. T.OriS

S. J. Hankin, Resident M^r.
3.1S4 Olive St.

sisSiJJiSSiSiSiiSSiSiSiSiJSSifc^SiSiJJiSiSiSifKSiSSe

March 6, 1926

Pttgm Elmomn

What The Picture Did First Run

AT KANSAS CITY THEATRES, WEEK ENDING FEB. 27.
The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
tre; Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
tages Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

Newman

"Behind the Front," Wallace Beery (a
Paramount picture).

Business: Excellent — best in a long
time.

Audience Reaction: Very favorable.

Production Highlights: Clever comedy
by Wallace Beery and Raymond Hatton.

Theme: Hardships of the Infantry in
the A. E. F.

Exploitation: Nothing special.

Prologue: No special prologue.

Summary: A thoroughly entertaining
picture and a great success at the box-
office.

Mainstreet

"Irene," Colleen Moore (a First Na-
tional picture).

Business: Great, capacity all week.

Audience Reaction: Very good. A per-
fect picture for this house and I believe
for any theatre.

Production Highlights: Beautiful fash-
ion display in technicolor.

Exploitation: Nothing special.

Prologue: None.

Summary: A perfect picture. Well
staged and acted to perfection. A ca-
pacity record at the box office all week.

Entertainment Merit: 100 per cent.

Liberty

"Havoc," Geo. O'Brien, Walter Mc-
Graill, Madge Bellamy (a Fox picture).

Business: Fair. Could have been bet-
ter. Not as good as expected.

Audience Reaction: Depressing. Splen-
did acting by Walter McGraill.

Production Highlights: Shell scenes
during battles. McGraill's gripping dra-
matic work. O'Brien's sacrifice and he-
roic action.

Theme: A war story. Women who are
heartless causing sincere men to make
sacrifices.

Exploitation: Usual newspaper adver-
tising. Billboards. Radio announce-
ment. Trailers and lobby display. Spe-
cial invitation to American Legion posts.

Prologue: Special musical orchestra-
tion and songs of the great war.

Summary: Too sad to be real enter-
taining. Public afraid of title. Story
strongly dramatic.

Entertainment Merits: 65 per cent.

Pantages

"Compromise," Irene Rich (a Warner
Bros, picture).

Busines.s: Good.

Audience Reaction: Good. Intensely
interested from start to finish.

Theme: Drama.

Exploitation: Usual advertising.
Prologue: Special songalogue.
Summary: Excellent story and direct-
ing in this one.

Entertainment Merits: 80 per cent.

Royal

"The Vanishing American," Richard
Dix (a Paramount picture).

Held over second week.

Business: Nearly as good as first
week's intake. Capacity during rush
hours.

"TWENTIETH CENTURY REVIEW"
FAILS TO DELIVER— MEADE.

F. W. Meade of the Meade Theatre
at Kingman, Kas., writes the REEL
JOURNAL warning other exhibitors
of the operations of an act now trav-
eling the state, billed as "The Twen-
tieth Century Review," and under the
management of a Mr. Roberts.

After he had advertised the act and
fulfilled every part called for in his
contract with the company, the act
failed to show up, he writes. Rob-
erts was to have put on a Charleston
act at his theatre.

"I am reporting this to you so you
can give notice to other theatres in
this territory. This act is not to be
depended upon to fill their contract
for showings, and other theatres
should be protected from acts of this
sort," he concluded.

NOR.MA'S NEXT, EASTER WEEK.

"Kiki," the Joseph M. Schenck First
National production starring Norma Tal-
madge, has been assigned one of the
best weeks in the year for simultaneous
first run showings. It will be released
to exhibitors Easter week, the week of
April 4th, when attendances generally
reach the top notch following the Len-
ten season.

F. N. NAMES FOUR FEATURES FOR
MARCH RELEASE.

Four of the most interesting pictures
on First National's schedule for this
season are announced for release in
March.

They are: "Tramp, Tramp, Tramp,"
starring Harry Langdon, "Mile. Modiste"
starring Corinne Griffith, "Her Second
Chance" and "High Steppers."

DE MILLE TAKES SCHILDKRAUT.

Rudolph Schildkraut, celebrated Ger-
man dramatic star and father of Joseph
Schildkraut, has signed a contract with
Cecil B. De Mille to appear exclusively
on the screen in De Mille and Metropoli-
tan Pictures, according to an announce-
ment coming through Producers Distrib-
uting Corporation.

His first appearance for Cecil B. De
Mille will be a dramatization of Eger-
ton Castle's novel "Young April," in
which his son, Joseph Schildkraut will
have the leading role.

W. RAY JOHNSTON
PRESENTS

EEDRGE LARKIN

WITH

JAH£ THOMAS OLIVE KIRBY aw MILBURN MDRANTE

"EETTIHE EM
RIEHT"

OHff OF RAYABT'S
METHOPOLITAN MELODflAMAS

Released March 3rd, by

ENTERPRISE

FILM CORP.

Bob Withers, Mgr.

115 W. 18th Kansas City, Mo.

Page Twelvm

THE REEL JOURNAL

:: Kansas City Trade Directory ::

Here is a List of Leading Film Exchanges and Dealers of This Territory.
Deal With These Recognized and Established Firms.

NATIONAL

EXCHANGES

DISTRIBUTORS

STATE RIGHTS

EQUIPMENT

ASSOCIATED EXHIBI-
TORS, Inc.

Ill West 17th St.

Frank Cassil, Manager

J. Schorgl, Booker

Telephone — Harrison 8645

PATHE EXCHANGE,
Inc.

Ill West 17th St.
J. A. Epperson, Manager

J. Schorgl, Booker
Telephone — Harrison 8645

INDEPENDENT FILM
COMPANY

lis West 17th St.

Chas. Bessenbacher, Mgr.

S. A, Hamilton, Booker

Telephone, Grand 3160

COLE THEATRE
SUPPLY CO.

Powers Machines

109 West 18th St.

T. F. Cole, Manager

Telephone — Harrison 2231

MIDWEST

EDUCATIONAL FILM

EXCHANGE, Inc.

130 West 18th St.

C. F. Senning, Mgr.

R. C. Borg, Booker

Telephone— Grand 2886

PRODUCERS

DISTRIBUTING CORP.

Ill West 18th St.

C. A. Schultz, Mgr.

C. M. Parkhurst, Booker

Telephone— Harrison 0919

CHAS. M. STEBBINS
PICTURE SUPPLY CO.

Motiograph DeLuxe

Machines

1818-22 Wyandotte St.

C. M. Badger, Manager

Telephone — Grand 0134

ECONOMY
FILM SERVICE

The Mail Order Exchange

No Contracts

113 West 18th St.

Bernard C. Cook, Manager

Telephone — Harrison 8351

FIRST NATIONAL

PICTURES, Inc.

T. 0. Byerle, Manager.

Wm. A. Burke, Asst. Mgr.

R. Heft, Booker

1712-14 Wyandotte St.

Telephone— Harrison 8623

UNITED ARTISTS

CORPORATION

1706 Baltimore

G. F. Navarre, Mgr.

L. J. Doty, Asst. Mgr.

Telephone— Grand 1822

J. E. FOLAND

Di.stributor

ARCTIC NU-AIR

Cooling and Ventilating

Systems

111 West 18th St.

Telephone Grand 2095

FOX FILM

CORPORATION

1901 Wyandotte St.

M. A. Levy, Mgr.

W. J. Kubitzki, Asst. Mgr.

Telephone — Harrison 7253

UNIVERSAL FILM

EXCHANGE
1710 Wyandotte St.

Harry Taylor, Mgr.

L. E. Harned, Booker

Telephone — Harrison 5624

K. C. SCENIC CO.

Drops and Curtains of

all Kinds

24th & Harrison Sts.

Telephone— Harrison 2735

STANDARD FILMS
113 West 18th St.

F. J. Warren, Gen'I Mgr.
G. E. Akers, Sales Mgr.
Telephone— Grand 1318

METRO-GOLD WYN

PICTURES CORP.

1706-08 Wyandotte St.

C. E. Gregory, Mgr.
Telephone-<Jrand 2110

0. H. Lambert, Asst. Mgr.
G. H. "Gib" Jones, Booker

WARNER BROS.-
VITAGRAPH, Inc.
1820 Wyandotte St.
Joe Levy, Manager
Chas. Lewis, Booker
Telephone— Harrison 8304

published in the fi

be in our office o
ite.

EXHIBITORS FILM

DELIVERY AND

SERVICE CO.

Ill West 18th St.
E. E. Jameson, Mgr.
Telephone— Grand 209S

T
of eac

in adv

h£

8 directory will be
month.

inges of copy mus
ice of publication

i I

it
di

rsl
ne

t issue
week

March 6, 1926

Page Thirteen

^STLOUIS^

FILM MARKET

Delmonte Closes Down

in Face of 10-Year Lease

Famous Brings Suit for $6,705 Rental
Against Fred Cornwall.

The Delmonte Theatre, 5630 Delmar
boulevard, St. Louis, Mo., closed on Fri-
day, February 26, and the lessees, Jack
Weil and Ray and R. M. Miller of Mex-
ico, Mo., are undecided when it will re-
open. _ The house has not been a success
financially.

Weil and the Millers have a ten year
lease on the house dating from January
1, 192G, at a minimum rental of $450
weekly, with an option of 15 per cent of
the gross receipts. The Delmonte In-
vestment Company owns the theatre
building.

On February 25 the Famous Players-
La.sky Corporation filed suit in the St.
Louis Circuit Court to collect $6,705, al-
leged to be due from Fred L. Cornwall,
who formerly operated the Delmonte,
for rentals on Paramount pictures used
between August 6 and December 23,
1925.

The petition set forth that Cornwall
had agreed to pay $14,182 for rental of
films shown in that period, but had re-
duced the amount due to $6,705. The
rental of the films ranged from $50 to
$2,500, according to the petition. The
larger amount was for "The Ten Com-
mandments," which played the Delmonte
after two prior appearances in St. Louis.
"The Golden Princess" was the next
highest priced film, being rated a $1,300
for the week.

Cornwall, who formerly was president
of the Delmonte Investment Company,
has denied that he owes the balance
sought by Famous Players.

The Delmonte was opened in Septem-
ber, 1920, as a first run house for the
Famous Players Missouri Corporation, of
which Cornwell was the head. For a
while the house was fairly successful,
but when the Missouri Theatre, Grand
and Lucas avenues, was opened by the
same company a few months later, the
big West End house lost its prestige.
The house seats 2,688 persons on one
floor, an unfortunate arrangement as the
rear seats are too far from the stage.

Progress Co. Into New

Quarters, 3320 Lindell

Progress Pictures Corporation has
moved into larger quarters at 3320 Lin-
dell boulevard. Since taking over the
24 Golden Arrow special features, Tom
Leonard, manager, reports that business
mcreased to such an extent it was nec-
essary to obtain more room.

"Nicky" Goldhammer Named f^i^EiBBQQBBBBQi^
St. LouisjChief for "U." i BRIGHT ^USand I

NEWSY NOTES I

|lLir=l [=1 I=1l_l|— |F=lF=1t=1 1=1 1=1 1— 1 1— nJi]

L. E. Goldhammer, best known as
"Nicky," has succeeded Lou Hess as
manager of the St. Louis branch of Uni-
versal Pictures. Goldhammer had been
assistant manager.

Hess, who had been in charge of the
branch for thirteen months, is going to
Germany to visit his father. He plans
to return to the States early in April.
He will be accompanied by his wife ami
sister.

The St. Louis Universal Boosters Club,
composed of employes of the exchange,
tendered a dinner-dance in honor of Hess
and Goldhammer at the Coronado Hotel
on February 20. Hess was presented
with a handsome wrist watch and gold
pencil.

Among the speakers were: Assistant
Sales Director William Truog, Walt
Weidhoff, Jack Edwards, Danny Sulli-
van, Alice Kaminsky, Maurice Davis and
Mrs. Wittman and F. W. Kraemer the
new assistant, and Elmer Sedin, office
manager.

L. E. Goldhammer, branch manager
for Universal, has named F. W. Kraemer,
assistant manager, and Jack O'Neill, city
salesman.

ARCHIE BOTT DISMISSES THE SUIT
FILED ON MUSICIANS' UNION.

Archie J. Bott, orchestra leader at the
'Fallon Theatre, St. Louis, Mo., has dis-
missed his suit against the Musicians'
Mutual Benefit Association, Local No. 2.
Bott had asked the Circuit Court to en-
join the union from expelling him from
membership and interfering with his con-
tract as orchestra leader for the theatre.
Bott filed his suit two weeks ago. His
attorney offered no explanation for the
dismissal of the suit.

A $3,000 FIRE AT .MISSOURI.

Fire from an acetylene torch of an
ironworker employed in making improve-
ments to the stage of the Missouri Thea-
tre, St. Louis, caught some rope ends
and spread to the drapery above at 9:15
a. m., February 23. The fireproof cur-
tain was dropped to shut off the stage
and the fire was quickly extinguished.
The damage was e-stimated at $3,000. It
did not interfere with the afternoon's
performance at the theatre.

SULLIVAN ENFORCES BLUE LAW.

The city authorities of Sullivan, Mo.,
have compelled the local motion picture
house to close on Sundays. The reform
element of the community insisted that
Section 3596 of the Revised Missouri
Statutes be enforced. The law, recently
su.stained by the Kan.sas City Court of
Appeals, prohibits any kind of work on
Sundays.

The Community Theatre, Raymond, 111.,
will close for the summer on April 1.

On account of a protracted prayer
meeting in the community, the Princess
Theatre, Earle, Ark., closed for several

days.

Mrs. Dorothy McVey, who owns the
Gem Theatre building, at 16 South Sixth
street, St. Louis, Mo., was fined $200
and costs by City Court Judge Ro.secan,
February 25, for alleged failure to obey
instructions of building inspectors to
speed up repairs on the front part of
the building. The theatre is operated by
James M. Drake and he was not affected
by the rulings of the inspectors as the
equipment and interior of the theatre are
up to the city's requirements.

The Southampton Theatre, 5500 Lans-
downe avenue, St. Louis, opened under
new management the past week. Pic-
tures and vaudeville are being presented

St. Louis theatre stocks were quoted
on February 27 as follows: Skouras A,
$47 bid and $47.50 asked; St. Louis
Amusement, $52 asked.

Through a booking coincidence Louis
K. Sidney, divisional manager for Loew's
Incorporated, was host at the Loew's
State Theatre, St. Louis, to two of his
brothers the week of March 6. George,
the screen comedian, appeared in "Part-
ners Again," while Jack Sidney played
a return engagement in his stage act.

William Desmond appeared at the
Grand Opera House in his .stage skit,
"The Dude Bandit," the week of Febru-
ary 27.

The National Charleston Contest,
staged at the Missouri Theatre, St.
Louis, the week of February 20, was won
by Willard and Erma Shy of St. Louis.
They were awarded a roadster. Second
place went to Frank and Evelyn Clan-
dorff, Detroit, and third honors to Danny
White and Sylvia Joyce of New York.

The Josephson Amusement Company
plans to build a theatre in Clinton, Mo.

Out-of-town callers of the week were
Tom Reed, Duquoin, 111.; Charles Good-
nip-ht, De Soto, Mo.; O.scar Wesley, Gil-
lespie, 111., and Harry Turner, Pana, 111.

Pag» Fotrrtttn

THE REEL JOURNAL

BOX-OFFICE

ENTERPRISE
What Love Will Do, Kenneth McDon-
ald. — A very good picture for the money.
Yt)u can buy it right, and it pleases. —
W. A. Hillhouse, Lyric, Glasgo, Kas.

F. B. O.

Ridin' the Wind, Fred Thomson.— An-
other success for Fred and Silver King.
Real entertainment.— C. A. Morris, De
Luxe, Moline, Kas.

Drusilla with a Million, Mary Carr,
Kenneth Harlan. — A real honest-to-good-
ness heart interest story. — C. A. Morris,
De Luxe, Moline, Kas. _

Wild Bull Lair, Fred Thomson.— Fred
Thomson and Silver King the best bet
on the market. If you want to do real
business, buy 'em. — C. A. Morris, De
Luxe, Moline, Kas.

FIRST NATIONAL

Marriage Whirl. — Picture was simply
line. Crowd below normal on account of
basket ball game. — G. P. Botes, Grand,
Salem, Mo.

Penrod & Sam. — Played to full house.
Went over splendid. It is a winner, the
greatest treat for youngsters and en-
joyed by everybody. It is a crowd get-
ter. — G. P. Botes, Grand, Salem, Mo.

Shore Leave. — Crowds very good and
everyone seemed well pleased with pic-
ture. — Charles Werner, Bridge, St. Louis,
Mo.

Dark Angel. — A "White Angel" for the
box-office. Truly a "1st Nat'l 1st" pic-
ture. A standard all should follow. A
picture all should play. — R. Spivak, Low-
ell, St. Louis, Mo.

Memory Lane. — Is very good in every
way. Wonderful production. Great
story. Audience reaction big. — S. G.
Gardes, New Grand Central, St. Louis,
Mo.

When a Man's a Man, John Bowers. —
Pleased 90 per cent. Action good. An
exact replica of the book. — J. B. Sutter,
Kampsville, Kampsville, 111.

Rainbow Riley, Johnny Hines. — An ex-
cellent picture, superbly played and very
entertaining throughout. — William Noble,
Empress, Oklahoma City, Okla.

The Far Cry, Blanche Sweet. — An ex-
cellent picture, well played and good
photography. Supporting cast is Jack
Mulhall, Myrtle Steadman and Hobart
Bosworth. — William Noble, Empress, Ok-
lahoma City, Okla.

INDEPENDENT
(in K. C. territory)

Midnight Express, Elaine Hammer-
stein. — A corking good picture with lots
of action, suspense and romance. Pleased
all. — W. A. Doerschlag, Strand, Ransom,
Kas.

The Tom Boy, Dorothy Devore. — A
very good comedy. Drew well and
pleased. — J. M. Bailey, Bailey, Waverly,
Kas.

Felix the Cat (comedies) — These com-
edies are all good and draw well. — J. M.
Bailey, Bailey, Waverly, Kas.

A Fool and His Money, Madge Bel-
lamy. — Here is a knockout. The valet

takes it away from the star. A sure fire
hit. — W. A. Doerschlag, Strand, Ransom,
Kas. 1 1 '

MIDWEST
Thirty Years Ago

We went to the trouble of securing
this film from New York a little over
a month ago and presented it in con-
junction with a set of song .slides on
"In the Shade of the Old Apple Tree."

Unquestionably this novelty is one of
the most successful we have ever offered
the public of Wichita. The newspapers
literally ate it up and our patrons raved
about it for weeks.

I consider the .showing of the "Thirty
Years Ago" movies — and if possible to
secure the slides — one of the best bets
that a theatre man can offer his public.
It will not only bring business, but will
delight his patrons.

Consolidated Amusement Co.,

S. N. Chambers,
Wichita, Kas.

PARAMOUNT

Forty Winks, Raymond Griffith. — A
real comedy that will please any audi-
ence. Better show it. — W. A. Hillhouse,
Lyric, Glasco, Kas.

Manhattan, Richard Dix. — A picture
that is cleancut and with lots of action.
Pleased 8.5 per cent. — J. B. Sutter,
Kampsville, Kampsville, 111.

Womanhandled, Richard Dix. — He
couldn't resist the flaming mamas and
cuddling cuties — of Li'l old New York,
so he went to the wild west — but his
gold diggers followed him. So he had
to dig a little deeper and hand out the
golden coin — but he'll hand you the more
precious laughter. Esther Ralston is in
the cast, and the picture is a most ex-
cellent one. — William Noble, Criterion,
Oklahoma City, Okla.

PATHE
The Green Archer (Serial)

Here's my letterhead and signature.
Whatever you may say about The Green
Archer won't be half good enough as far
as it concerns the Isis and its patrons. —
Jack Roth, Isis Theatre.

The Green Archer is a great serial.
Doing unprecedented business. Pathe-
serials are consistently good.— A. F.
Baker, Electric Theatre.

Holding up and building business right
along. Everyone pleased and wondering
who the Green Archer is. A great mys-
tery serial. — G. A. Maloney, Ritz Thea-
tre.

Doing the best business ever done in
the Admiral Theatre. The best serial
I have ever run. Any exhibitor who
passes this up is missing the best bet
in pictures. Book it and boost it, and
The Green Archer will do the rest. — W.
O. Burkey, Admiral Theatre.

The Green Archer is the first serial I
have run in years and it is packing them
in on Monday night, my poorest night.
Consequently I have bought all Pathe-
serials to follow. — Alex Meschon, New
Palace Theatre.

A great serial. Doing big business.

Patheserials are always good. — J. T. Wil-
son, Bancroft Theatre.

A great mystery serial. Have run
i.everal episodes and the interest mounts
with each one. Give us more like this
one. — ^Guy M. Shriner, Gem Theatre.

A great serial. In fact it is the great-
est money-maker we have ever had in
the way of a serial. Get behind it,
boys, its a dandy.— H. H. Barrett, Colon-
ial Theatre.

UNIVERSAL
Gump Comedies

"A positive knockout. Set audience
into hysterical laughter." — Roanoke The-
atre, I\^ansas City, Mo.

"Real box-office comedies. I'm going
to advertise them plenty." — Kirkwood
Theatre, Kirkwood, Mo.

"If laughter killed, undertakers would
do a rushing business where Gumps are
.screened." — Grand Pass Theatre, Grand
Pass, Mo.

WARNER BROS.
Baree, Son of Kazan. — This is a
mighty fine picture. Many fine com-
ments. I only wish I had more like it.
— A. B. McCullough, Community, Neo-
sho Falls, Kas.

Lightning Love, Larry Semon (com-
edy). — This is one of the best comedies
I have ever run. Anyone that couldn't
get a laugh out of it had better see a
doctor. — A. B. McCullough, Community,
Neosho Falls, Kas.

Tracked in the Snow Country, Rin-Tin-
Tin. — A great picture. Rinty always
draws a crowd. Step on it and cash in.
Pleases all. We are anxiously waiting
his next. — R. Funk, Rex, Ridgeway, Mo.

How Baxter Butted In. — Showed to a
full house. Pleased 90 per cent. A good
program picture. — R. Funk, Rex, Ridge-
way, Mo.

One Shot Ranger, Pete Morrison.— The
picture is a good one and has lots of pep.
Had a good house. Book it.— T. D. Peal,
Royal, Grain Valley, Mo.

Cornered. — This is one of the best pic-
tures we have ever shown here. Every-
one of our crowd was pleased with it.
It is a picture you should get out and
push. — Majestic Theatre, Kingston, Mo.

The Suitor, Larry Semon (comedy). —
I was out of the city, but my operator
says this one went over big. — J. E. Har-
per, Blythe, Blythedale, Mo.

msm
Hot

March 6, 1926

Page Fiftmmn

Tfvo centM per irord
payable In advance.
IV o advertisements
accepted for less
than 50c.

s THE CLEARING HOUSE ^

tJ.lJJJ.l.^.l.^l.|JJMrl.^lJ.I.^I.^IJMJJ.^lJ.lJJ.fJJJ.lJ.^l.^^.^I.l.lJ.l.l.l.lJ.^l.lJ.^lJJ.l.l.lJ.l.lJJ.^^!.ll■ll^l. lJ.l.^lJJlll^rTT^ri

p^^||^_ Second Hand Bqnipment, Seats, Projectors, fi,,. ,^
&kII!s Screens, Pianos, Orgrans, Theatres and Mia- KIlvR
^^^^■■%# cellaneons Articles. E**J^>#

Rates (or other spaces
furnished on reqnest.
Write (or detailed re-
port o( circulation
coverage.

MUSICAL INSTRUMENTS.

We have them for any sire show, and
any type. Alio used Fotoplayers and pipe
organs, most aay mak*. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C, MO. Ha 7735

1500 Upholstered Opera Chairs as good as
new, $3.50. Guaranteed suitable for best thea-
tres. Two Simplex motor-driven, $550.00.
Motiographs. $1C5.00— or two for $300.00.
Powers "6," $175.00. Powers "6B," $210.00.
Brand new motors, $19.00. ..Used motors, $6.
.Automobile Generators and Suitcase Portable
Projectors, new and used, at big bargain
prices. — Western Feature Films, 730 S. Wa-
bash Ave., Chicago, III. P4t — 3-20

WE HAVE A LIMITED number of % HP,
no Volt, DC, and 220 Volt, DC motors at
$5.50 each. 1/6 HP, same as above at $6.00
each. First class condition and overhauled.
Cash with order. Suitable for operating mov-
ing iilcture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bide.. Dniuth, Minn. C-t(

"ALL POSTER AND SUPPLY HOUSES

having any stock of posters, photos, etc..
for Selznicic pictures are requested to send
In a complete list together with prices so that
If need be selection can be made quickly
and orders placed without loss of time. The
receipt of all lists will be specifically
acknowledged. UNIVERSAL PICTURES
CORP. OF DELAWARE, 730 Fifth Avenue,
New York City. C3t— 3-8

Minnesota Sscnic Studio, 248 Second Ave-
nue North, Minneapolis. P6t — 3-13

NOW TAKING BOOKINGS ON THE
LENTEN SEASON SPECIAL— THE PAS-
SION PLAY— showing the Lite of Christ,
6 reels. The biggest and best money get-
ter on the market. 35 brand new prints
available. We ship anywhere in the U. S.
in ample time. BLAND BROTHERS, 730
S. Wabash Avenue, Chicago, III.

ROLLER BROTHERS

THEATRE ARCMTECrS

114 Wast lOtk St. 340 Douglas Bldg.
Kaasaa City, Mo. Lm AagaUa, Calif.

isas.Citr

ColoiplateCo

8'fwt4 Walnut - Kansas Otr

Maiii4707

HaHfames Color Hates
fine Etching;

''on time«

Here Is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 6-inch emery
wheel on one side and 6-inch buff on the
other. Are of full Vt HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains In new motors,
>/» HP, 110 volt, 60 cycle, single phase, AC,
w]th cord, plug and pulley at $9.75 each.
Money refunded if not satisfactory. Largest
dealers in new and used motors and genera-
tors in the Northwest. — General Distributing
Co., 110 Lake Ave. S., Dniuth, Minn. Ctf

PICTURE OPERATOR— At liberty. Expe-
ricnced, reliable, competent, and will devote
time to manager's interest. Best of refer-
ence. H. A. Garrett, Box 233, Chaffee, Mo.
C3t— 3-8

FOR SALE — One 18-inch Emerson Exhaust
Fan, with Davidson blades, 110 V. 60 Cyc,
1 phase, used less than one month ; cost $75 ;
sell for $60.00.

One Type D Edison picture machine, in
first class order, without lens, $25.00.

140 Folding Opera Chairs, in strips of 3
and 4, in good order, at $1.00 each.

Three-roll Curtains and three sets of Stage
Scenery, in good condition, cheap. — Address,
A. Stobaugh, Sumner. Mo. C2t— 3-6

THEATRES FOR SALE— Two theatres in
town of 83,600; one a 400-seat house, the other
265; complete equipment in first class shape;
modern and up-to-dat«; reasonable rent, good
leases. Can be bought reasonably if acted
upon now. — Address Box G. E. M., care The
Reel Journal, Kansas City, Mo. P2t — 3-6

FILMS FOR SALE— 3, 4, 5-rcel features.
Nearly new. Plenty paper. $4.00 per reel.
25 per cent deposit, balance C. O. 1). Priv-
ilege examination. Fred Amer, 1149 Fair
Ave., Columbus, Ohio. P3t— 2-27

SPECIAL BARGAIN prices on brand new,
motor driven fans, 16-In. at $35.00; 18-in. at
$45.00; 20-In. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money back guarantee, 110 volt, 60 cycle, sin-
gle phase, AC, DC, of the same price. Gen-
eral Distributing Co., 110 Lake Ave. S., Du-
luth, Minn. Ctf

Weekly

PROGRAMS

with

CUTS

that get attention —
and

COPY

that compels attendance !
$6.50 for 1,000
9.50 for 2,000

We Furnish Cuts and Copy
Write for Samples

Leo FInkelsleIn, Pres.
H. E. Rowland, Sec.-Treas.

19th and Wyandotte Streets
Kansas City - Missouri

Brand new 1 KW WestlnKhouae, 32 Volt,
1154) speed, llsht and povrer Keneratora
nt $48.00 each. '2S% cash,, balance C. O.
D. We have special prices on 32 volt
motors. We repair and rewind electric
motors and generntors, etc.. Bargains on
electric fans. General Distributingr Co.,
Security StoraEe Bld^., DnInth, Minn.

Ctf-10-3

FOR SALE— Used Theatre Chairs of all de-
scriptions, immediate shipments. I^argest
stock of chairs in the West. — The Theatre
Seating Company, 845 South State St., Chi-
cago, 111. P9t— 5-1

Another

C=1EI

Selected by the Universal
Theatres Corporation for
its

Apollo
Theatre

KANSAS CITY, MO.

The Organ that reigns su-
preme in nearly all of the
world's best theatres.

THE

Rudolph Wurlitzer

COMPANY

1114 McGEE
KANSAS CITY, MO.

rr-

Right on the Main Street
of HOI

The crowds soon find out where
it's cool during the scorching days
of summer.

They'll turn a side lane into Main
Street if it's cool in the lane.

Put your house on the Main Street of
hot weather profits. Already there are
more than 600 theatres there — all Arctic
Nu-Air cooled.

When the Arctic Nu-Air poster ap-
pears in front of the box office the ticket
machines go so fast they fairly tear them-
selves apart.

There's no reason for slack summer
business. This system is moderately
priced. It's guaranteed to do all we claim.
It has never failed to surpass these claims.

Don't let people start that disastrous
rumor that your house is "hot."

Use the coupon now.

qCDevc got^ of letters like^

For Cool Profits
in Hot Weather

ARCTIC NU-AIR CORPORATION

813 State Lake Bldg.
Chicago, 111.

Tell me how I can put my house (seating )

right on the Main Street of Hot Weather Profits, for a moderate
down payment and easy terms.

.^'^t5.x^t5x^(5x''^Gxt5/'<5xt5xt5xt5x^^Q^t5^^

HOUSE
DIMENSIONS:

Length

Width

Height

Balcony?

' Q No D

Name-

Theatre-
Address -
City

-State-

^he ^ilm ^rade ^aper of the South!^)e^stj

A Ne^w Note -• -•

in Screen Entertainment
THE FAMOUS MELODY SERIES

Produced by JAMES A. FITZPATRICK

l.'.l.',I.M,'. l ,'.l.',[.T.t,', l ,', l .',l,i. l ,',l.'. l .',I , ',l.',l.'.l,',t.',l.',r.',l.'.l.iJL ! . ! J

BEST known Songs of

IRELAND

SCOTLAND

ENGLAND

UNITED STATES

Of the North and
of the South

FRANCE
SPAIN
ITALY

lYiYivrri'i'iYiYiYivrfiYi'

' iv i v i' i 'i v i' i 'i' i 'r' i 'i v i' i ' iviv i v i' i 'i vf

^■ .■.!J.l.l.l.t.l.l.l.I.I. I . I . I . I . I . I . I . I .M. I . I . I . I .M. T . I . I . II . I . I . I . I . I H TII . II . ll . l . l j

A complete orchestration — from piano or or-
gan to the largest orchestra requirements, pre-
pared by Dr. Hugo Riesenfield, furnished with
each, gratis.

Pathe Exchange, Inc.

Kansas City— 111 W. I7th St.
F. W. Oebhardt, Mgr.

VOL. XI

MARCH 13, 1926

Published Every Saturday by

REEL JOURNAL PUB. CO.

AfnniirActiirfirs* Exchange

Featuring ■ —

PEGGY SHAW

Former Specialty Dancer

of Ziegfeld Follies

and other w^ell known

stars.

Each subject a beautiful
little romance w^ith the
native dances of each
country. •

Each photographed in
the country it represents. |

'■■lvivivi','iv i Y | 'i' | V I V | 'i' I Y I Y I Y I YlY I YI' i T i T i T

$2.00
a Year

Paga Two

THE REEL JOURNAL

Here's
What

GOOD PRODUCT
Means ^-^

Capitol Theatre

New York City

World's Largest Motion

Picture Theatre

MIKE

Marshall Neilan's laugh riot
with Sally O'Neill, Charles
Murray, Ford Sterling and
William Haines.

Held over Second Week
Gross— $102,000

''The Blackbird''

Lon Chaney's supreme
achievement. Tod Brown-
ing's successor to "The Un-
holy Three," with Renee Ad-
oree.

Held over Second Week
Gross $114,000
And now
IBANEZ'

"The Torrent"

with Greta Garbo and
Ricardo Cortez
» Gross First Week

$66,000
and held over second week!

THEY ARE PART
OF

Distribution
Charts

show that we
won over more
new exhibitors
in the past year
than any other
company

C"** n Zfiiitif^xw^ .'*» IT - J (r

**■•

H-

«—

—

• -

-i

«*-

—

«.

ill III

1 jii 11 i

.♦-

—

•-

—

...

' —

—

""ii

n'<i

TT]

•■*

' " * •• *' ■■' *

»|

The Gro^rth of

Metro - Goldwyn - Mayer
is based on

Good Product!

—and that makes

\^ixc^oldwi/n-\^tx

"The Talk of the PMlc'

J. E. FLYNN.District Manager

W. A. SCULLY
Resident Manager
3332 Olive Street
St. Louis, Mo.

C. E. GREGORY
Resident Manager
1706 Wyandotte St.
Kansas City, Mo.

March 13, 1926

Page Threa

=S<=

=J<=

~H Jt ■ Jt ■ >{=

=5e=

=9€=

PUBLISHED EVERY

SATURDAY AT

MANUFACTURERS

EXCHANGE

BUILDING

KANSAS CITY, MO.

Telephone
Victor 3015

:d«=

The REEL
JOURNAL

BEN SHLYEN

Editor and Publisher

Published Weekly by Associated Publications
• > t tt V tC V V -

Associate Editor
C. C. TUCKER

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

=»«=

^e=

What is the Danger?

Kansas City, Kas. exhibitors are threatened
with the enforcement of the old Kansas Sunday
Closing- Law, because of action taken by them
to prohibit a soldiers' and sailors' Memorial Hall
from showing motion pictures in direct compe-
tition with them. The American Legion and
another organization have been incited by the
exhibitors' action and are seeking revenge by
back-biting the exhibitors with a jab in their
most sensitive spot.

On the face of this report there is much for
the Kaw City exhibitors to fear. But going a
little beyond the surface, they are confronted
with no real danger. If the theatres in Kansas
City, Kansas, close on Sundays, the people of
that city will seek their Sunday entertainment
on the Missouri side. And, naturally, they'll
spend other than entertainment dollars when
they are over here. Such action would not meet
with favor among the Kaw City merchants and
wise city executives, empowered to enact such
a law, will surely veto it.

Some time ago Kansas City, Kas., was "dark"
on Sundays and business suffered so that they
were glad to revoke the Sunday Closing Law.
After all, the exhibitors were not attempting to
restrain the Legion from putting on boxing and
other athletic contests as news reports seemed
to indicate, but merely to protect their own in-
terests from really unfair competition through
the showing of motion pictures in the Legion's
Memorial Hall. In which action there should be
no question of their right.

Out of this another question arises — just
what should be the exhibitors' attitude and ac-
tion in regard to non-theatrical competition?
Some are of the opinion that the Kansas exhibi-
tors pulled a "bone" when they declared them-
selves as they did. But did they? Had they
made similar objection to a church or a school,

their action might have been termed unwise. And
it would no doubt have resulted in much ad-
verse criticism of this industry by the church or
school officials, which no doubt would have
shown its effect at the box-office. The non-
theatrical situation always has, and for a long
time to come, will be a delicate proposition for
the exhibitor to handle. Siding in with such
competition or giving it free reign has its effect
on reducing theatre patronage; and strongly op-
posing it also can result in much harm and loss
of patronage.

Then someone may suggest: "Why can't the
exchanges refuse to supply churches and schools
with films; that should solve the problem." On
the surface such a statement sounds plausible.
But to the contrary, it would be a difficult thing
to even begin such action. Look at it any way
you wish, there's no getting away from it. Non-
theatrical competition is a most ticklish proposi-
tion.

And yet some exhibitors have defeated it —
by working with it. By helping them with their
bookings or their shows, incidentally advertising
themselves and their theatres and creating good
will and new patronage.

Getting back to the beginning of the editorial
— if Kansas City, Kas., exhibitors fear the threat
that has been made upon them, it is the belief
of the writer that they can turn favor their way
by showing city officials what a great loss of
business the Sunday Closing Law would bring
to all Kansas City, Kas., merchants.

The manner in which Douglas Fairbanks and
Mary Pickford were received by press and pub-
lic on their stop-over here last week, should
prove to the stars who have "found the public
a nuisance," and who have been to lazy to get
up and greet them, that it pays to be gentle-
manly and ladylike.

Page Four

THE REEL JOURNAL

K. C, K., Showmen Would

Bar Unfair Competition

Petition Asked to Restrain Soldiers
Memorial Boxing Bouts.

Kansas City, Kansas, theatre owners
have questioned the right of the Sold-
iers' and Sailors' Memorial bunding to
rent space for private purposes, in a
suit filed this week seeking to refrain
the trustees from leasing the building
to parties competing with the theatres.
Boxing bouts have been held every
month since the new Memorial building
was opened.

The suit is brought by the Electric
Theatre Company, A. F. Baker, L.
Vaughn, R. R. Biechele, president of the
ICansas Motion Picture Theatre Owners
Association; W. O. Fite, T. L. Ricksecker,
Fred Meyn and R. G. Liggett, Harry
Darby, .James Otterman and Frank P.
Strickland, trustees of the building, are
defendants.

Walter Fenney Wins $100
In Laugh Month Campaign

Walter Fenney of the Beldorf Theatre,
Independence, Kas., was the winner of
the first prize of $100 in the fourth week
of the National Laugh Month campaign
in January, the committee on awards
has announced. Fenney won national
recognition some months back when he
launched the first all comedy-program in
this territory, which he put over to ca-
pacity.

Mr. Fenney, who carried off the last
.flOO award of the month, played an all-
comedy circus for two days — January
27th and 28th. His exploitation cam-
paign was .started six weeks in advance
with "teaser" slides. Large quantities
of one-sheet and three-sheet posters
were used not only in the lobby but
throughout the town, while 2500 heralds
were distributed to the homes of the
theatre patrons announcing a "Laugh
Show for Kids from 8 to 88."

After outlining the program, the her-
alds then went on with this informa-
tion: "Park Yourself Early and Hang on
Tight— It'll be a Wild Ride— A Sure
Cure for Anything from Despair to Dys-
pepsia! Two Days Only — Wednesday
and Thursday."

The program included Harry Langdon
in "The White Wing's Bride," Charlie
Chase in "His Wooden Wedding," Jobyna
Ralston in "Whistling Lions" and the
Our Gang comedy, "Good Cheer."

ED SEDGWICK JOINS M-G-M.

It was announced last week by Louis
B. Mayer, vice-president in charge of
production at the Metro-Goldwyn-Mayer
studios, that Ed Sedgwick, noted .screen
director, had been signed to a contract.

(RANE THEATRE, CARTHAGE,

SUFFERS $1,000 LOSS IN

ROBBERY.

Receipts, totalling $1,000, were
taken from the safe of the Crane The-
atre, at Carthage, last week, man-
aged by Jack Gross. Earlier in the
I lay a performer at the theatre had
been robbed of a $400 diamond. The
total loot taken from the theatre re-
cently is $2,000.

BULLETIN:

As a counter move against the ac-
tion of Kansas City, Kas., theatre
owners in restraining the use of the
Soldiers' and Sailors' Memorial Hall
for non-theatricals, members of the
Ku Klux Klan and the American Leg-
ion were preparing to launch a fight
seeking to enforce the Kansas Sun-
day closing law, it was learned this
week. According to the daily press,
the county attorney of Wyandotte
County has agreed to bring action,
seeking to enforce the Sunday clos-
ing law.

M. P. T. 0. Convention to

Joplin, April 20-21

Lloyd Willis, Warner

Representative, Visits K. C.

Lloyd Willis, special home office rep-
resentative for Warner Bros., who was
in Kansas City this week, expressed
great confidence and enthusiasm over
the rapid strides made by his company
in the new expansion program. He de-
clared that the Warners' new "one-man''
organization, in which every department
is controlled by one executive, was work-
ing more efficiently than ever before.

Willis was very happy over the suc-
cess at the box office which a number
of his company's new pictures are mak-
ing in all parts of the country, men-
tioning "The Sea Beast," "Oh, What a
Nurse," "Hogan's Alley," and "The
Man on the Box." Calling attention to
a coming production, he related one of
the powerful scenes in Rin-Tin-Tin's
"The Night Cry," in which a giant con-
dor is seen carrying off a baby. The
condor used in the picture had a wing
spread of 11 feet, he said.

Asked about the Warners opening
their own fir.st run house in Kansas City,
he replied that the company was not
in the theatre business. "We have five
theatres now," he said, "but we are not
actively intere.sted in the circuit propo-
sition."

Willis left Kansas City Tuesday night
"in two sections," one car being re-
quired to carry his baggage and corre-
spontlence to the Union Station, and an-
other for himself.

ARCTIC NU-AIR MOVES ITS FAC-
TORY TO BOONE. lA.

The Arctic Nu-Air Corporation re-
cently purchased a large new factory
building at Boone, Iowa, where with
added machinery, the new improved Arc-
tic Nu-Air Cooling Sy.stem is manufac-
tured.

The increased demand for Arctic Nu-
Air products throughout the entire coun-
try as well as foreign countries made
it necessary for them to move to larger
quarters, according to George Feinberg,
president of the corporation.

"Many improvements have been in-
cluded in the new 1926 Arctic Nu-Air
and exhibitors from every part of the
United States are very enthusiastic over
results obtained with Arctic in their
theatres. Business has jumped by leaps
and bounds, and with all distribution .set
in every state in the country, we are
looking for a large volume of busine.ss,"
he said.

.Will Be Eighth Annual Meeting of Kan-
sas-Missouri Showman.

Plans are now being made for the
Eighth Annual Convention of the Mo-
tion Picture Theatre Owners of Kansas
and Missouri, to be held at Joplin, April
20 to 21.

It is expected that considerable in-
terest in the election of officers will pre-
vail at the coming meeting, and many
"dark horses" are said to be in the run-
ning. Since it has been set as a prece-
dent that no president of the organiza-
tion has been a candidate for re-election
for a third time, R. R. Biechele, retiring
head, has announced that he will not
be a candidate this year. Dave Hard-
ing, of Capitol Enterprises, and A. F.
"Peck" Baker of the Electric Theatre,
Kansas City, Kas., are mentioned as
likely candidates.

The first day of the convention will
be taken up with discussion of the pol-
icy of the producers, film rentals and
producer owned houses. Officials have
also obtained what is said to be a very
advantageous proposition for theatre in-
surance, which will be offered the ex-
hibitor members at this time.

Showmen Will Fight

Daylight Savings Plan

Exhibitors of Kansas City are pre-
paring to go the limit in fighting the
proposed Daylight Saving plan now be-
ing recommended for adoption here dur-
ing the summer months. The movement,
which was launched at the city hall, is
being actively advocated by George
Goldman, a member of the new city
council.

Exhibitors are pointing out the very
serious results which such a plan would
reflect upon their interests. It would
cause every showman to change his run-
ning time, and furthermore, the mov-
ing of the time up an hour would en-
courage the public to joy ride, work in
their gardens, recreate in the parks, etc.
People go to the movies by force of
habit, it is pointed out, and a change
in time would be very confusing.

3 P. D. C. PICTURES IN GLOBE.

Three P. D. C. pictures are set for
early premieres in the Globe. "Off the
Highway," goes in next week, "Steel
Preferred" is booked in for the week
following, and "Three Faces East" is to
be the attraction at the Globe Easter
week, C. A. Schultz, local manager, an-
nounced this week.

F. N. STARTS $1,.500,000 STUDIO.

Actual construction work has been
started on First National's new $1,-
500,000 studio plant at Burbank, Cali-
fornia, designed to be the finest in
the world. A giant .stage 135 by 250
feet is a feature of the architect's
plan. The new studio plant will be
three miles, from the heart of Los
.^.ngeles.

Marcli 13, 1926

Page Five

SKOURAS BROTHERS

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Skouras Brothers of St. Louis, — tough buyers
of the biggest pictures — are latest to fall in
line with contracts. One statement of fact
that says more than all the adjectives that
can be found in a showman's dictionary.

^>f^.

JOYCE

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J Marshall Mian Prodadion'^From Uie Cosmopoliian Magazine QorijLij Meh. Po^rs SiJohns'^Pralucedh Cdhhnlij tlchires.h

Presented Ly ASSOCiffltcd Es'""^ '

KANSAS CITY, 111 West 17th St., Frank CassU, Mgr.

onns'^rroaucQaw (

•iters im

iJULC.

ST. LOUIS, 3316 Olive St.. Nat Steinberg, Mgr.

Page Six

THE REEL JOURNAL

Grubels to Remodel 3

Houses This Spring

'DANNY' IS DEAD.

Sol Lesser to Retire ;

Sells West Coast to F.

Will Spend $60,000 at Springfield;
$75,000 at Joplin.

A huge improvement in the entire
chain of theatres of Grubel Brothers is
planned for this spring, according to A.
F. Baker, manager of the Electric Thea-
tre, Kansas City, Kas.

The Electric Theatre in Springfield,
Mo., will be equipped with all new seats,
furnished by the American Seating Co.,
while a new Wurlitzer organ, a new
electric sign, new decorations, furnish-
ings and carpets, to cost more than
$60,000 will be added.

In Joplin, Mo., the Electric Theatre
there will have its mezzanine floor re-
arranged and modern lounging and rest
rooms installed, while a new Wurlitzer
organ and seats from the American Seat-
ing Company also will be included in
the improvement, which will cost about
-75,000. New decorations, carpets, fur-
nishings and lighting effects also will
be included.

The entire front of the Electric Thea-
tre in St. Joseph, Mo., will be torn
away, as well as the balcony, and a mod-
ern lobby, mezzanine and balcony con-
structed, as well as decorations, furnish-
ings and new seats.

Universal Critic Says

Public Wants Comedy

Mrs. Florence Shields Wilson, per-
sonal representative of Carl Laemmle,
was in Kansas City this week, making
a number of lectures before various civic
bodies in the interest of explaining the
producers' attitude toward censorship
and the charge of suggestiveness in pic-
tures.

Mrs. Wilson believes that the movies
are getting much better, and cited the
fact that in the past year, comedy, real
romance and out-door pictures have
greatly taken the place of the sex
theme. She placed the blame for the
sex picture directly upon the producer,
declaring that in rare instances did the
public want such entertainment. "I be-
lieve the public is clean-mindeil, and if
the industry will give them a real op-
portunity to appreciate worth-while en-
tertainment, they will loudly demand
it," she continued.

While here this week, Mrs. Wilson ad-
dressed the Government Study Club, Ad-
vertising Club, Women's City Club,
Round Table Club, Censorship Board,
Parent-Teachers Association and several
other civic bodies.

Her appearance here was handled by
Bob Gary, local Universal exploiteer.

FIRST NAT'L QUARTERLY PROFITS
ARE $1,62.5,334, REPORT SHOWS.

The consolidated financinl statement of
First National pictures. Inc., for the
quarter ending Septehmber 26, 1925,
showed an increase in net profits of ap-
proximately $400,000, the net for the 3
months of 1925 being $1,625,334 as
against $1,256,161 for the corresponding
period of 1924. Gross business was listed
as $5,569,193.

New York, March 10. — (Special by wire
to THE REEL JOURNAL).

Joseph Dannenberg, editor of the Film
Daily, died at Post Graduate Hospital
here Wednesday morning, following two
operations for appendicitis and paralysis
of the intestines. He was suddenly
stricken Saturday and was operated on
immediately. Another operation was
performed Tuesday with a hope of sav-
ing his life, but this too proved futile.
He was 48 years old.

"Danny," as he was known to thou-
sands in the industry throughout the
world, was an active leader in all prog-
ressive movements in the realm of mov-
ing pictures, and his battles for better-
ment of the films were waged vigor-
ously with his voice and his pen. Just
two weeks before he died, he helped edit
a tremendous issue of the Film Daily in
tribute to the twentieth anniversary of
Carl Laemmle.

Messages of tribute and condolence
have been pouring in from the leaders
in the industry, including Will Hays,
Adolph Zukor, Marcus Loew, Sidney
Kent, Joseph Seider, Oscar Price, Rich-
ard Rowland, Jesse Lasky, Robert Coch-
rane and many others.

A special meeting of United Artists
was called today to pass a resolution of
condolence which was signed by the
Fairbanks, Nathan Burkan, Joseph
Schenck, Harry Buckley, Hiram Abrams
and Dennis O'Brien.

Tackett to Build a New

Theatre at Coffeyville

New House to Be Called the Grand,
Ready September 1.

John Tackett, prominent Coffeyville,
Kas., exhibitor, has announced that work
will start immediate on a new house in
his city, to be completed by September
1. The new house will be called the
Grand, and will seat 1.000 persons on
the main floor. It will be Tackett's
third Coffeyville house.

Plans have been drawn by A. C. Hen-
derson, a local architect, for a ground
footage of 75 by 140 feet. A large stage
30 by 75 feet will be a feature of the
theatre.

The Josephson and Finkelstein Circuit
have announced that they also contem-
plate the erection of a new house in Cof-
feyville.

Sterns Release 6 Comedies

Through U. This Month

"Buster's Hunting Party," a new Bus-
ter Brown comedy, is the feature of a
strong list of two-reel comedy releases
being put out by the Stern Brothers this
month through Universal exchanges.

The March comedy releases are "Fly-
ing Wheels," a Wanda Wiley comedy.
"Al's Troubles," an Al Alt comedy; "Bus-
ter's Hunting Party;" "Yearning for
Love," another Wanda Wiley comedy,
and "A Flivver Vacation," featuring Ed-
die Gordon.

His Start was Following San Francisco
Fire, with Friend's $1,000.

New York. — Following sale of his in-
terest in the West Coast Theatres, Inc.,
Sol Lesser today is completing his plans
to retire from the motion picture indus-
try, despite the fact he is still in his
early thirties.

Lesser, who has been active in the
business for seventeen years and who
led in the building of the West Coast
chain, completed a deal whereby his in-
terest in the West Coast properties was
purchased by a syndicate of bankers,
headed by Hayden Stone & Company,
acting with a group of franchise hold-
ers and officials of First National Pic-
tures, Inc.

Les.ser's holdings comprise 25,000
shares of stock, of an outstanding
amount of 140,000 shares. The Fox
Film Corporation owns approximately
one-third interest in the theatres. The
management of the West Coast chain
will hereafter be vested with the First
National interests and will be person!
ally conducted by Gore Brothers. West
Coast owns and operates 169 theatres.

Sol Lesser's rise in the motion pic-
ture industry is as romantic as it is in-
spiring. Upon the smoldering ashes of
the San Francisco fire, with .$1,000 bor-
rowed from a friend, he built the sec-
ond motion picture theatre in the city.
He prospered and sought new fields to
conquer in the state rights market. His
energetic handling of "The Birth of a
Nation," "Cabiria," "The Spoilers," and
other big pictures won him a reputa-
tion as one of the most astute showmen
in the country.

LARRY SEMON HAS ONE AT LAST
THAT IS FUNNY.

Says Mae Tinee in Chicago Tribune.

"Cometh now with joy and thanksgiv-
ing this hitherto conscientious objector
to Larry Semon with good tidings con-
cerning him! At last he has a picture
that is funny! And he not only plays
it but directed it himself!

" 'Stop, Look and Listen' is by far
the best offering on the State-Lake pro-
gram this week. It is speedy, ridicu-
lous and resourceful. Built on the good
old plot wherein the goofy small tovim
youth foils the manager of the stranded
theatrical troupe in his attempt to rob
the bank and escape with box office re-
ceipts, it invests hokum with surprise
and inveigles that spontaneous and con-
tinued mirth from the optience that
spells box office success.

"Watching, your furtive smile devel-
ops into an ear-to-ear grin, and even-
tually medicinal laughter shakes you."

EXHIBITORS

Having sold my lease have closed
Theatre, and am offering equipment
at very low prices. I will sell my
Wurlitzer Unit Pipe Organ, Style 135
Two-Manual, that cost me $8,750.00,
for $4,500.00, F. O. B. Dallas, and
would make terms to responsible
buyer. Wire or write.

E. B. THOMAS,
1508 Elm St., Dallas. Tex.

March 13, 1926

Pagm Savmn

"THE EXCUSE MAKER" TITLE OV
STERN GROUP FOR UNIVERSAL.

Stern Brothers have announced that
the fourth of the series of two-reel com-
edies to be made by them for Universal
release during the 1926-1927 season will
be "The Excuse Maker," a series of thir-
teen comedies built around the ludicrous
trials and tribulations of a young mar-
ried couple with an aggressive mother-
in-law.

The three series groups previously an-
nounced by the Stern Brothers are the
new Buster Brown comedie.s, the Newly-
weds and Their Baby comedies, and the
"What Happened to Jane" series. One
more series of 13 two-reelers remains
to be announced to complete the Stem
Brothers' output for next year.

What Ho, Me Hearties!
A wave of laughs ahead!

A regular tidal wave too, when-
ever you book one of the new

CHRISTIE COMEDIES

with

Billy Dooley

Have you had your eye on
this boy Dooley? He's turn-
ing- out a brand of comedy
that makes 'em roar louder
than a stonn at sea. He's
there ! ! When you've got an
anchor like this, you know
your old boat is safe, no mat-
ter what the rest of your pro-
gram may be.

Billy Dooley's sailor comedy
gets funnier and funnier.

— Exhibitors Herald

"A Salty Sap"

Crammed with laughs.

— Film Daily.

"A Goofy Gob"

A sure bet . . . Play up
Billy Dooley.
— Exhibitors Trade Review

"A Misfit Sailor"

Audiences ought to roar.
— M. P. Wo rld

f (^cLuoatlcnxaJt O^^ctuAiu^

THE SPICE OF THE PROGRAM

ST. l,Oi:iS: 3S34 Olive

S. J. Uauklu, Mg:r.

KANSAS CITY! ISO W. 18th St.
C. F. Sennlng;, Mgr.

The Newman Theatre won the appre-
ciation of its audiences this week with
the first of the new Publix Theatres'
presentation acts, staged in New York
by John Murray Anderson. The acts
are coached in New York, and routed
over the country to the various Publix
houses, playing a week at each theatre.

* * *

K. G. Howe, formerly with First Na-
tional, and with Paramount Jiere, has
been employed by Warner Bros, as
Northern Kansas representative, Joe
Levy, manager, announced this week.

* « «

The house at Waverly, Mo., has closed
indefinitely, according to "Red" Majors,
F. B. 0. representative, who has re-
turned from a Missouri trip.

* « «

Earl Cunningham, district exploiteer
for Famous, was in for a few days fol-
lowing a long trip in the territory,
launching new campaigns on the late
Paramount product.

* * *

Associated Exhibitors' late special,
"The Sky Rocket," featuring Peggy
Hopkins Joyce, played a satisfactory
week in its premiere at the Mainstreet
Theatre this week.

* * «

C. R. Gregg, who recently sold his
Central Theatre, 31st and Indiana, is
now in the theatre brokerage business
in association with J. T. Wilson. Gregg's
offices are in the Shukert building.

* * *

Two Kansas City theatres changed
hands recently. They are the Beaufort,
59th and Prospect, and the St. John, As-
kew and St. John avenue. The new
owner of the Beaufort is Martin Emery,
formerly of Seward, Nebr. The new
owner of the St. John is Louis Martin,
a Kansas City man.

* « «

J. W. Davis, Lyric Theatre, Holden,
Mo., has just bought the Rex Theatre,
Higginsville, Mo., from R. R. Gladdish.
Mr. Davis will operate both houses.

* * *

The many friends of Ensley Barbour
convey to him sincerest felicitations in
the bereavement of his mother, who
passed away last week.

* « «

Ben Taylor, Fox city salesman, an-
nounces that their special production,
"Sandy" will have its Kansas City first
run at the Pantages Theatre and sec-
ond run at the Isis.

* * *

The office of the Kansas-Missouri M.
P. T. O. is to be moved to the new Ho-
tel President as soon as the organiza-
tion's present lease can be disposed of,
it was announced this week.

* * *

C. A. Schultz, Producers' manager, is
back from a flying trip to the Kansas
keys.

All Metro-Goldwyn salesmen were in
for a sales conference with Manager C.
E. Gregory over the week end.

« * *
Curley Wilson, manager of Midwest's
Casino Theatre at Excelsior Springs, was
in to arrange bookings.

J. S. Wolf, home office auditor for P.
D. C, finished his work at the local ex-
change this week and left for the St.
Louis office.

* * *

R. S. Ballantyne, district manager for
Pathe, left this week for an extended
tour of his Southern offices.

The Electric Theatre, Springfield, has
recently installed Simplex projectors and
Peerless low intensity equipment, ac-
cording to J. H. Toler of the Yale The-
atre Supply Co. He reported that his
company had also equipped Midwest's
new house in Kirksville, Mo.

Bob Gary, U. exploiteer, is busy with
an extensive campaign on the Denny
pictures and "The Phantom of the
Opera."

* * *

Tom Boland, owner of the Empress
Theatre at Oklahoma City, is in an Okla-
homa City hospital recovering from a
serious operation for appendicitis. Bo-
land has many friends in this territory
who vrill wish for him a speedy recov-
ery.

* * *

L. W. Alexander, formerly Universal
manager here, and now Midwest Divi-
sion Manager for "U" at Chicago, is
being congratulated by his friends in
closing a million dollar contract. The
big deal is with the Cooney Circuit of
Chicago, and involves a three-year term.

7 M-G-M FILMS PLAYING ON BROAD-
WAY SETS NEW RECORD.

New York. — Seven productions on
Broadway in one week is the unique
record chalked up by Metro-Goldwyn-
Mayer. The pictures which played sim-
ultaneously on "the street" are "Ben
Hur," George M. Cohan theatre; "The
Big Parade," Astor; "Mare Nostrum,"
Criterion; "La Boheme," Embassay;
"The Torrent," Capitol; "The Blackbird,"
Loew's State.

JEANIE MACPHERSON HERE.

Jeanie MacPherson, scenarist for Cecil

B. De Mille, and Barrett Keisling, per-
sonal representative, passed through
Kansas City Tuesday night enroute to
New York where they will make the
awards in the De Mille photoplay con-
test. They were met at the station by

C. A. Schultz, local manager.

Page Eight

THE REEL JOURNAL

Harry Shumar Named New

Arrow Manager at K. C.

Floyd Lewis, district manager for Ar-
row Pictures, has announced tlie appoint-
ment of Harry Sliumar as branch man-
uRcr at Kansas City, Mo., to succeed.
Sam Goldflani, resigned. The change is
effective on March 13. Shumar was
branch manager for Associated E.xhibi-
tors at Milwaukee.

Gardner Features "Fiddlers"
Contest in Capacity Show

One of the bright bits of exploitation
recently executed in this territory comes
from Hugh Gardner, of the Orpheum
Theatre, Neosho, Mo.

Tying up with the picture, "Thunder
Mountain," Gardner staged an old fid-
dlers' contest, and played to capacity for
two days. The contest was limited to
two counties, and $15 in prizes was put
up for the best exhibition at each night's
performance.

Gardner advertised the contest big in
the newspapers, and sent out letters to
everybody he could think of, he writes
THE REEL JOURNAL. The contest
jjulled folks from all parts of his ter-
ritory, he declared, and many new faces
to the theatre. Although there was a
big turn-out of "fiddlin' talent" at the
first performance, only two showed up
for the second night.

Here, Gardner demon.strated his real
sliowmanship in an emergency. What
did he do but go out and take off a
fiddler from a "Holy Roller" revival!

•M. G. KIRKMAN TO OPEN NEW
HAYS THEATRE APRIL 1.

M. G. Kirkman will open his new Mu-
riel Theatre in Hays, Kansas, April 1,
the opening picture being "Tumbleweeds"
a United Artists release.

"Every effort will be made to make
this house one of the best in the west,"
Mr. Kirkman writes the REEL JOUR-
NAL. The new Muriel will be directly
across the street from Kirkman's Strand
Theatre.

A TRIBUTE TO THE GOODWILL
IN THIS INDUSTRY.

Here's another instance of the in-
creasing spirit of irood fellowship in
the industry. Some months ago. First
National closed in this territory with
a number of exhibitors for dates on
"Irene," the coming Colleen Moore
special for First National. Later, it
was determined that the picture had
cost so much more than was antici-
pated, and was so much better as a
special, that a better price must be
asked in the closed towns.

"It was wonderful," said Bill War-
ner, temporary manager here. "Prac-
tically every exhibitor gladly agreed
to raise the rental figure when we told
them our dilemma. And we deeply
appreciate this tribute of confidence,"
lie said.

Among the featured points of
"Irene" is a magnificent fashion show,
of which 2,000 feet are in natural
colons. It will be released as a big
Easter special.

Through the Mill at 27,

and St. Louis 'U' Manager

How "Nicky" Goldhammer Started in the
Game Peddling Peanuts.

"Nicky" Goldhammer who recently
took over the management of the local
Universal office, altliough but 27 years
of age, has had an abundance of expe-
rience in the film business in various
branches, and is expected to prove a big
v/inner in his new post.

ager, decided to go to Europe, Goldham-
mer was named manager. He has since
selected F. W. Kraemer for assistant
manager and Jack O'Neil, as city sales-
salesman.

"NICKY" GOLDHAM.MER

Back in 1916 he was peddling candy
and peanuts at the Shubert, Minneapolis,
when a road .show of "Birth of a Na-
tion" played that house.

That proved the turning point of his
career, and swung him dramatically to
the screen. The manager of "The Birth
of a Nation" hired him to sell books
telling the story of "The Birth of a Na-
tion." Two months later he was made
assistant manager and remained in that
post for two years.

For a short time he was out of the
business, vacationing at Reno, Nevada,
but late in 1918 took the road for the
Standard Film Company's branch at
Minneapolis. He was in that job about
a year. Later he saw service as a sales-
man for Pathe and Selznick Select.

In 1921 he was working for Realart
out of Omaha, Nebr., when a vacancy
occurred in the manager's chair at the
Kansas City branch. The general sales-
manager conceived the bright idea of
putting a sales contest for five weeks
to be participated in by the five star
.salesmen of the country in the Central
West. Goldhammer was an entrant, and
won by a wide margin.

He was on his way to Kansas City to
become manager when Realart passed
out of the film picture. Thus for a
while he was forced to defer his en-
trance into the managerial field.

Later he took the road for First Na-
tional at Omaha, Nebr., and his work
attracted Warner Brothers who induced
him to join their sales organization.

In 1923 he came into the Universal
fokl and was brought to St. Louis about
two years ago. He quickly demonstrated
his sales ability and was advanced to
city salesman and later to assistant man7
ager and city salesman.

A few weeks ago when Lou Hess, man-

A New Theatre Circuit

Planned in St. Louis

A new theatre chain is looming up in
the St. Louis field. It has arrived on
the scene without a fanfare of trumpets
and little advance publicity, but is go-
ing about its business in a very work-
manlike manner, and its future moves
will be watched with much interest by
St. Louis filmdom.

The new organization is headed by
David F'ishman and Jacob Inger, who re-
cently took, over the Southampton The-
atre and are now putting the finishing
touches to their New Palm Theatre on
Union boulevard at Green avenue.

The latter theatre will be ready for
the grand opening, about April 1. There
are eight stores and eight flats to help
carry the overhead expenses of this in-
vestment.

It is known that Fishman and Inger
are quietly negotiating for other houses.
They are chaps that do little advance
talking, but act promptly when they
make up their minds to do a certain
thing.

By slipping in on Union boulevard,
they have grabbed off an apparently
very desirable location about which other
local film men have been talking for
some time past.

Two Music Tie-ups For

"The Volga Boatman"

Two tie-ups of exceptional directness
and world-wide scope were effected this
week by Producers Distributing Corpo-
ration in the interest of exhibitors book-
ing the new Cecil B. De Mille person-
ally directed super-production "The Vol-
ga Boatman."

Under a deal made with G. Schirmer,
Inc., one of the largest and most repu-
table of music publishers, a new edition
of the famous folk song classic, "The
Song of the Volga Boatmen," will be
issued.

Arrangements have also been made
for cooperative exploitation between the
Victor Talking Machine Company and
Producers Distributing Corporation in
connection with two standard records
made by Victor. One of these records
is a violin solo of "The Song of the
Volga Boatmen," played by the cele-
brated violinist Fritz Kreisler.

FOUR COMPANIES NAME WEST
COAST CONVENTION PLANS

Four producing companies have an-
nounced coming conventions for the im-
mediate period, at which the sales poli-
cies for the coming season will be out-
lined.

Universal will hold five sectional con-
ventions, starting in New York not later
than April 1, and then to Cleveland, Chi-
cago, Los Angeles and San Francisco.

P. D. C. has not named the definite
dates for its convention yet, but will hold
its meetings in Los Angeles in April.

F. B. O. meets on the West coast April
1 to 3.

Fox will hokl its convention in Holly-
wood April 12 to 17.

[arch 13, 1926 Pag, Nine

N ^^ ^ ^^

ead "The Ten Best Pictures I Played Last Year," in THE REEL JOURNAL, March 6, and rely
on your own convictions as to who made the Big Pictures of 1925 —

FIRST

with "THE TEN COMMANDMENTS," listed as
the big Money-Maker of 1925, by the leading
Showmen in this territory —

FIRST

with the greatest number of Box-Office Win-
ners of any producer in the field . . . And
these Showmen will tell you so.

^^lTl.lJ.l.l.^l.^l.^l.lJ.l.r.^lJJJ.l.^^^^^M.lMJJ.l.l.lJ.lJ.l.l.lJJJ.^l.^l.^lJ.l.lMJJ.l.l.^l.lJ.^lJJJJ.^lJJ.l.lJ.l.l.lJJ.lJ.lJ.^l.l.[XlJ.lJ.lT^TJ.lJ.rM^^^

These Six Para- "The Vanishing American" "The Wanderer"
\ mount hits ready "Behind the Front" "Dancing Mothers"

^ "°^ - "The Untamed Lady" "Moana of the South Seas" I

■i' ■[■.■[■.■■■■■r'.r. ,■! ■■ivrvi'.T.T'i'ivivivrvi-.i'i' i Y i Y i v i YIVI' .'i'.i'.'i'.'iYr. Mvivlvi .■■'■■ i YiV]'i'|'i|'f] ' ■'■•■'■'■'■'IVV Y I V I YIVIVITI ' ■■■■ ■ v ivivivivivrg n^

AGAIN, It's the same old story

"IF IT'S A PARAMOUNT PICTURE, IT'S THE
BEST SHOW IN TOWN!"

FAMOUS PLAYERS-LASKY CORP.

ST. LOUIS KANSAS CITY

3721 Washington Blvd. 110 West 18th Street

Page Te

THE REEL JOURNAI

What The Picture Did First Run

AT KANSAS CITY THEATRE, WEEK ENDING MARCH 6.
The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
tre; Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
tages Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

Newman

"Mike," with Sally O'Neill, Ford Ster-
ling, Charlie Murray (a Metro-Goldwyn-
Mayer picture).

Director: Marshall Neilan.

Business: Average.

Audience Reaction: Favorable.

Theme: Incidents in the life of a
daughter of a gang foreman on a rail-
road line — her love affair and comedy
incidents in the everyday life of her peo-
ple.

Exploitation: Nothing special.

Prologue: An elaborate stage presen-
tation used, but with no connection with
the picture.

Entertainment Merits: 80 per cent.

Production Highlights: A novel cli-
max, in which "the other fellow" wins
the heroine's love.

Summary: Good acting and good di-
rection in this one, which holds up the
interest despite the shallow plot.

Entertainment Merits: 85 per cent.

Pantages

"Lady Windermere's Fan," Irene Rich
(a Warner Bros, picture).

Director : Lubitsch.

Business: Good.

Audience Reaction: Very good, high
class story by Oscar Wilde, and Lubitsch
faultless in the direction.

Production Highlight: Subtle comedy.

Exploitation: Increased newspaper ad-
vertisements.

Prologue: Songalogue.

Summary: A very remarkable produc-
tion and well pleased.

Entertainment Merits: 90 per cent.

Liberty

"What Happened to Jones," Reginald
Denny (a Universal picture).

Director: William Seiter.

Business: Big. Splendid attendance.

Audience Reaction: Continual laugh-
ter. Wonderful comedy. Wonderful hu-
morous touch.

Production Highlights: Poker game,
Denny falling into women's Turkish
bath. Wedding scene.

Theme: Denny, on the eve of marriage,
is inveigled into a poker game, then fol-
lows a police raid.

Exploitation: Special lobby displays,
billboards, posters, radio announcement,
street car and motor bus ads.

Entertainment Merits: 90 per cent.

Mainstreet

"Memory Lane," Eleanor Boardman,
Conrad Nagel (a First National picture).
Business: Pretty fair.
Audience Reaction: Very good.

Royal

"Soulmates," Aileen Pringle, Edmund
Lowe (a Metro-Goldwyn-Mayer picture).

Business: Pretty good.

Audience Reaction: Fairly good. How-
ever, they expected much more from an
Elinor Glyn story.

Production Highlights: Nothing spe-
cial.

Theme: Story of an uncle who wants
social prestige and forces his niece to
marry against her wishes.

March— "F. B. 0. Month" Off to Flying Start in
National Sales and Booking Drive

New York. — With the first of March
one of the greatest sales and production
campaigns in the industry has come to
a head. From every angle — production,
distribution, sales, personnel, exhibitor
service — the campaign is undoubtedly
marked for long recollection. F. B. 0.
Month has been planned carefully on all
ends and all along the line. The keynote
is showmanship, performance and legiti-
mate profits. These vital factors have
been the rock-bottom stratum in the
foundation upon which the company has
built its present success.

Strong Product Offered.

An example of this is the straight-
forward, vigorous way in which F. B. O.
exchanges throughout the country have
been carrying on their share of the cam-
paign. Banners and pennants, displays
ami po.sters greet the exhibitor on his
entrance. The product is listed in the
customary way— such money-getters as
the Gold Bonds requiring little more
than an announcement to catch the eye.
Thomsons, Brents, Flynns, Tylers, Tal-
madges, and serial-comedies, and so on
— all the wealth of money-scooping pic-

tures on the F. B. O. list are more than
ever at the service of the exhibitor. The
drive is merely a summation, a concen-
tration of the kind of service and the
kind of product put out by F. B. 0. for
the industry over a period of several
years.

Widely Observed Here.

Some of the theatres in this section
that are celebrating F. B. O. Month, are
listed by R. E. Churchill, local manager:

Palace, Wichita; Wichita Theatre,
Wichita; Kansas Theatre, Wichita; Mid-
land, Hutchinson; Orpheum, Topeka;
Cozy, Topeka; Crystal, Topeka; Bower-
sock, Lawrence; Orpheum, Lawrence;
Patee, Lawrence; Orpheum, Leaven-
worth; Lyceum, Leavenworth ; Strand,
Independence, Kas.; Jefferson and Prin-
cess, Springfield; Sedalia, Sedalia;
Strand, Chillicothe; Byers, Excelsior
Springs; Pantages, Kansas City; Or-
pheum, Atchison; Wareham, Manhattan;
Crane, Carthage; People, Chanute; El-
dorado, Eldorado; Elliot, Independence,
Mo.; Royal, Emporia; Electric, Emporia;
Liberty, Fort Scott; Columbia, Coffey-
ville; Hubbell, Trenton, Mo.; Strand, Ar-
kansas City; Regent, Winfield; Star,

Newton; Regent, Newton; New Garder
Garden City; Echo, Great Bend; Isis
Marysville, Kas.; Electric, Maryvillt
Mo.; Strand, Hayes, Kas.; Elite, Hum
boldt; Elite, lola; Crystal, Ottawa
Crescent, Neodesha. The complete lis
includes 45 suburban houses in Create
Kansas City.

"THE GREEN ARCHER" AROUSE
GREAT INTEREST HERE.

An unprecedented demand for date
on Pathe's new serial, "The Green Ai
cher," was reported this week by F. M
Gebhardt, local manager. "We are gel
ting from 5 to 10 new bookings on thi
serial every week, and many of thei
come from exhibitors who have nc
played a serial for a long time," h
declared.

The mystery angle of the serial :
carried out to great effectiveness, an
several Eastern newspapers have offere
a prize of $2,500 to any person who ca
guess who the Green Archer is befoi
seeing the tenth episode. Allene Ra;
Walter Miller and Burr Mcintosh ai
the stars. The serial has been bookc
in the Newman Theatre here.

THE FAIRBANKS, VISITORS.

Douglas Fairbanks and Mary Pickfori
his wife, stopped off in Kansas City c
their way East this week, and havir
more experience with the gentlemen (
the press, put forth their best efforts '
be cordial. The result: more than a co
umn of very favorable publicity in bol
Kansas City papers.

EDNA PURVIANCE RETURNS.

Edna Purviance, star of Charlie Cha;
lin's famed photoplay, "A Woman i
Paris," after an absence from the scree
is once more back in the fold at tl
Chaplin Studio playing the featured ro
in "The Sea Gull," an original story;
drama of modern California, written, ai
to be directed by Josef von Sternberg

SOMMER'S ESTATE, 3 MILLIONS

Additional inventory of the estate
the late David Sommers, capitalist, fili
in the St. Louis Probate Court, lis
notes, accounts, stocks and bonds aggr
gating $1,585,300, bringing the tot
value of the estate to $3,003,892.19. I
eluded in the new listing were 3,7'
shares of Metropolitan Theatre Corpor
tion stock appraised at $75 a share b
having a par value of $100.

"THIRTY YEARS AGO"

We have just enjoyed a real tre;
And with it, come upon what strik
us as the outstanding novelty for pre
entation.

With the cooperation of those pi
neers, Thomas A. Edison and E. S. Po
ter, "The Great Train Robbery," and
number of still earlier releases have bei
combined in a single reel novelty th
is certain to arouse no end of discu
sion.

Here is ready-made ad copy. "T
first word — and the last word in motii
pictures"- — a linking up of the short re
novelty to the current feature. Here
certain copy for photoplay editors.

And, aside from business thoughts, f
picture men here is a treat that yi
don't want to miss. It will bring ba
many happy memories, give you mai
a chuckle. — Robert E. Welsh, in Movii
Picture World.

,aich 13, 1926

Page Eleven

St. Louis Trade Directory

Here is a List of Leading Film Exchanges and Dealers of This Territory.
Deal With These Recognized and Established Firms.

EXCH ANG ES

NATIONAL DISTRIBUTORS

ASSOCIATED EXHIBI-
TORS, Inc.
331G Olive St.
Nat Steinberg, Mgr.
M. Inger, Booker
Telephone — Jefferson 2422

EDUCATIONAL FILM
EXCHANGE, Inc.

3334 Olive St.

S. J. Hankin, Mgr.

Joe Uxe, Booker

Telephone— Jefferson 082!)

FIRST NATIONAL PIC-
TURES, Inc.
3319 Locust St.
Harry Weiss, Mgr.
H. M. Moore, Office Mgr.
Francis Murphy, Booker
Telephone — Jefferson
0211-0212

METRO-GOLDWYN DIS-
TRIBUTING CORP.
3332 Olive St.
W. A. Scully, Mgr.
Ray J. Curran, Off. Mgr.
Ruth McAtee, Booker
Telephone — Jefferson
0201-0202

PATHE EXCHANGE, Inc.
3316 Olive St.

James A. Harris, Mgr.

H. P. Weeks, Booker
Telephone — Jefferson 2422

PRODUCERS

DISTRIBUTING CORP.

3308 Lindell Blvd.

Art LaPlante, Mgr.

John Morphet, Asst. Mgr.

Wally Brown, Booker
Telephone— Jefferson 0690

UNITED ARTISTS

CORPORATION

3328 Olive St.

Wm. "Bill" Barron, Mgr.

Bill Collins, Booker
Telephone — Jefferson 2777

UNIVERSAL FILM

EXCHANGE, Inc.

3320 Olive St.

"Nicky" Goklhanimer,

Manager

F. W. Kraemer, Asst. Mgr.

Elmer Sedin, Off. Mgr.
Telephone— Jefferson 2300

WARNER BROS.-

VITAGRAPH

3310 Lindell Blvd.

E. L. Alperson, Mgr.

Geo. McBride, Booker

Telephone— Jefferson 2204

STATE RIGHTS

COLUMBIA PICTURES,

CORP.

3317 Olive St.

Barney Rosenthal, Pres.

R. G. Taylor, Sec.-Treas.

Telephone — Jefferson 2994

PROGRESS-ARROW

PICTURES

3320 Lindell Blvd.

Thos. Leonard, Mgr.

John Olson, Booker

Telephone— Lindell 6598

ST. LOUIS FILM
EXCHANGE

3334 Olive St.

Harry Hynes, Mgr.

Hillis Berry, Booker

Telephone— Jefferson 0829

EQUIPMENT

EXHIBITORS SUPPLY

CO., Inc.

3315 Olive St.

Simplex Projectors

Ray G. Colvin, Mgr.

Telephone — Jefferson 3229

MINUSA CINE SCREEN

CO.

Bomont at Morgan

Telephone — Jefferson 0345

ERKER BROS.

608 Olive St.

Equipment and Supplies

H. G. Lihou, Mgr.
Telephone — Central 4480

This directory will be published in the 2nd issue
of each month.

Changes of copy must be in our office one week
in advance of publication date.

Page Twelve

THE REEL JOURNA

ST- LOUIS

FILM MARKET

Contracting Firms Sue

Over Ambassador Work

Petition for Mechanics Lien of $109,679
Filed — Ready to Pay, Raissieur Says
A petition for a mechanic's lien and
demand for an accounting on $109,679. 15
alleged to be due for work on the new
AniljaRsador Theatre and Office Building
under construction at Seventh and Lo-
cust streets, St. Louis, Mo., was filed in
the Circuit Court, March 4, by the Lotz
Construction Company against the Boaz
Iviel Construction Company and the Cen-
tral Properties Corporation, owners of
the building. The latter is a Skouras
Brothers holding coi'poration. Boaz-
Kiel are the general contractors for the
structure.

The Lotz Construction had the sub-
contract to do the wrecking, excavation,
caisson work, concrete work and back
filling. Between May 8, 1925, and De-
cember 10, 1925, the work done amount-
ing to .$258,043.81, of which but $148,-
364.67 has been paid, the petition sets
forth. The accounting is demanded of
the general contractors.

The Boaz-Kiel Company, in refusing to
pay has held that certain items on the
bill were too high. The petition claims
priority over $4,500,000 of first mortgage
bonds on the property, the deeds of trust
for which were recorded May 2, 1925.

Leo Rassieur, Jr., treasurer of the Cen-
tral Properties Corporation, said that
corporation stan<ls ready to pay all bills
for work done on the building, and will
pay the I^otz account as quickly as the
two contracting companies can agree on
a settlement. The Boaz-ICiel company has
expressed a willingness to arbitrate the
dispute. Several hauling and excavating
companies hired by the Lotz company
have demanded payment rom that firm.

$150,000 'Love BaW Asked
of St. Louis .Theatre Man

Suit for $150,00 for alleged breach of
promise was filed in the St. Louis Cir-
cuit Court March 4 against William Gold-
man, owner of the Kings, Queens, Wood-
land, Kingsland and Rivoli theatres in
St. Louis, Mo., by Miss Mabel Palmer,
who resides at the Chase hotel.

She alleges that Goldman courted her
for five years and on May 4, 1923, agreed
to marry her in January, 1924. She e.s-
timatcd Goldman to be worth $1,000,000.

Goldman stated that he had accompa-
nied Miss Palmer to places of amuse-
ment at intervals over a period of years,
but denied that he had ever suggested
marriage or given her any cause to think
that he had intended to marry her. He
will vigorou.sly contest her suit.

HARRY HYNES

The genial manager of the St. Louis
Film Exchange, who reports a volley of
April bookings, celebrating this com-
pany's third anniversary.

BLUE SKY COMMISSIONER KILLS

ST. LOUIS THEATRE PROJECT

Plans for a $1,500,000 motion picture
theatre, hotel and community center for
negroes at Pendleton and Finney ave-
nues, St. Louis, Mo., hit a snag March 4,
when State Securities Commissioner
Stockard revoked the stock-selling per-
mit of the Hortona Hotel and Realty
Company, promoters of the project.

The hotel-theatre building was to be
eight .stories 144 by 160 feet with a 2500
to 3000-seat theatre.

"TUMBLE WEEDS" AT LOEW'S.

A St. Louis director's most ambitious
screen effort to date is scheduled for
the Loew's State Theatre the week of
March 13, when King Baggott's "Tum-
ble Weeds" will be the feature film at-
traction. King Baggott is a native of
St. Louis and was the first son of this
town to attract attention in the film
world. Today there are many St. Louis
men and women prominent in picture-
dom.

Little activity was shown in St. Louis
motion picture stocks the past week.
Closing quotations on March 6 were:
Skouras A, $46 bid and $47 asked; and
St. Louis Amusement, $50, $50 asked.

[ip<=i[=][=iF=ir=ii^ii=ir=ir=ii=]t^[=i[

I BRIGHT BITS ^W
NEWSY NOTES

D. D. Matin, salesman for Univers
in Kentucky and Southern Illinois, h
closed a contract with Charles Cas.sai
for 100 per cent Universal service
his new State Theatre, Princeton, K
which is scheduled to open shortly.

"Nicky" Goldhammer, manager he
for Universal, announced that in sev
(lays 46 contracts for International Ne'
reels had been signed, breaking all I
Louis records in that field. Of this nu;
her forty were from St. Louis theati
including sixteen of the St. Louis Amui
ment houses. In the next few weeks
effort will be made to push the Ne
reel outside of St. Louis and similar )
suits are expected in that territory.

Future Stars Discovery Night was us
ered in by the Grand Opera Hou.se, 1
Louis, on Friday, March 5, and will be
regular weekly feature of the hou.se.
is intended to discover amateurs w:
professional stage ability.

Joe Wade of Vandalia and Griggsvil
111., has gone to Florida for a visit.

The theatre at Nettleton, Ark., op(
ated by C. O. Kern, closed March 6 a
will be dismantled.

T. A. McGibben of the Capitol, Ne
port, Ark., has come to St. Louis to ha
his eyes treated by a specialist. He w
be here for several weeks.

Inger & Fishman are the new owne
of the Southampton Theatre, St. Loi
Mo.

The Movie Theatre, St. Louis,Mo., h
been leased by TomWilliamson.

The Lidell Theatre, St. Louis, has be
leased by Charley Gillman.

Theatresin the St.Louis territory th
have closed recently include: Paramoui
Steffansville, Mo.; Lyric, Sumner, II
Chatham, Chatham, 111.; Elph, Altamoi
111.; Dunbar, Kinloch, Mo.; Lyceum, Ma
Chester, Mo.; New Haven, New Have
Mo.; Trenton, Trenton, Ky.; Electr
Glasgow, Mo.; Star, Leonard, Mo.; Cor
Kahoka, 111.; Neelyville, Neelyville, M(
Cooter, Cooter, Mo.; Opera House, Irvir
111.; Bado, Bade, Mo.; and the Rhinelar
Rhineland, Mo.

larch 13, 1926

Page Thirteen

APRIL

SHOWERS

AVAILABLE
FOR BOOKING

the

"Mine With
Iron Door"

"Plastic Age"

"Re-Creation of
Brian Kent"

"Girl Who

Wouldn't Work"

"Capital Punish-
ment"

"Checkered Flag"

"Wrong Doers"

"Shining Adven-
ture"

"Playthings
of Desire"

"Other Woman's
Story"

"Mansion of Ach-
ing Hearts"

"Married"

"Savages of the
Sea"

"Millionaire
Policeman"

"Desperate
Moment"

"Love Gamble"

"Lovers' Oath"

And Many More

OF BOOKINGS AND PLAY DATES
WILL BE WELCOME ON OUR

THIRD
ANNIVERSARY

This is not only our month,
Mr. Exhibitor, it's YOURS,
as well. We want you to
help us celebrate — and will
make it a profitable time
for you!

Drop Us A Card, Noiv!

St. Lous Film Exchange

HARRY HYNES, Mgr.

3334 OLIVE STREET

ST. LOUIS, MO.

Page Fourteen

THE REEL JOURNA]

ASSOCIATED EXHIBITORS

Going Up, Douglas MacLean. — This
one a substitute and second run here,
but di(i fair business and pleased. — H. L.
Karr, Gem, Monett, Mo.

The Spitfire, Betty Blythe.— This made
a very good impression. However, Paul-
ine Garon should have been the fea-
tured player instead of Miss Blythe. —
H. L. Karr, Gem, Monett, Mo.

The Pinch Hitter, Glenn Hunter, Con-
stance Bennett. — Played to capacity and
pleased everybody. It is a good rollick-
ing comedy and will please any audi-
ence. — H. L. Karr, Gem, Monett, Mo.

Is Love Everything, Alma Rubens,
Frank Mayo. — A last minute substitute,
good picture but poor business because
I had no advertising. — H. L. Karr, Gem,
Monett, Mo.

FIRST NATIONAL

Marriage Cheat, Leatrice Joy — This is
a good picture. You will have no kicks.
Had several good comments. Print and
Adv. good. — T. E. Bondurant, Doris
Theatre, Ness Citq, Kansas.

One Year to Love, Eileen Pringle —
One of our best pictures. Very well liked
and appreciated. Print and Adv. good.
— W. R. Stewart, Ft. Riley, Kansas.

Frivolous Sal, Mae Busch. — A good,
clean picture showing bar room scenes
without vulgarity. Print, best we have
had for some time. — H. B. Osborn, Com-
munity Theatre, Mt. Hope, Kan.

Unguarded Hour, Milton Sills. — A
very good picture. Photography good-
accessories good. — C. E. Munn, Linwood
Theatre, Tarkio, Mo.

Her Sister From Paris, Constance Tal-
madge.- — As good as any of her old time
comedies. Many said better than Char-
ley's Aunt. More of a story and in fact
mighty good. Print and Adv. good. — A.
E. Lamkin, Star Theatre, Stockton, Kan.

Joanna, Dorothy Mackaill. — A bear at
the box office and for pleasing. Print
and adv. good. — M. J. Aley, Regent The-
atre, Eureka, Kan.

Halfway Girl, Doris Kenyon. — A very
good feature and had many good com-
ments. Print and adv. good. — A. E.
Lamkin, Star Theatre, Stockton, Kan.

Desert Flower, — Very, very good Col-
leen Moore picture. Colleen always goes
good. Print very good. — C. A. Hatfield,
State Prison, Lansing, Kan.

Classified, Corinne Griffith. — A strong
comedy drama in all respects. Went over
big and pleased our patrons very highly.
Print A-1.— Mrs. S. E. Moore, Olive The-
atre, St. Joseph, Mo.

Bluebeard's Seven Wives, Ben Lyon. — •

A knockout comedy that pleased 100%.

Business only fair on account of weather.

■ Print and adv. good. — Geo. E. Planck,

Sedalia Theatre, Sedalia, Mo.

Quo Vadis. — Very good picture. Print
excellent. — J. H. Huck, Allen Theatre,
Allen, Kan.

Scarlet West. — Too long but excusable
because it was very good. Played to ex-
cellent business. Print and Adv. O. K. —
Geo. E. Planck, Sedalia Theatre, Sedalia,
Mo.

Scarlet West. — Attendance good con-
sidering bad roads and considerable sick-
ness. Gave splendid satisfaction. Inter-
esting story, well acted. — Faul & Over-
ton, Lyric, Winchester, Illinois.

Idle Tongues. — Another good picture.
— Martin W. Operle, Missouri, Ste. Gene-
vieve, Mo.

Scarlet West — Pleased entire audience.
Ash Wednesday. Business fair. Weather
— Rain. — Andrew J. Foehrkalb, Wildey,
Edwardsville, 111.

Sister From Paris — Pleased everybody
and was a box office success on a Friday
when we usually have a minus. Some-
what racy but went over without a kick.
— A. J. Gibbons, Elite-Kozy, Metropolis,
Illinois.

Fighting Blade — Certainly a fine pho-
toplay. — G. Fischer, Central, Alten-
burg, Mo.

Husbands and Lovers, Lewis Stone and
Florence Vidor. — It was a good subject
and pleased well. Lewis and his young-
wife were fine and Lew Cody as the lover
of his wife should go over with any au-
dience. Sunday, yes. Special, yes. — S.
N. Graham, Savoy, Palmyra, Mo.

So Big. — Condition of print good. —
Mrs. E. R. Woodward, Richland, Rich-
land, Mo.

METRO-GOLDWYN

The Great Love. — A good picture and
well liked here. — Joe Albin, Opera House,
LaClede, Mo.

The Midshipman, Buster Keaton. —
Went over fine. A good picture. — Joe
Albin, Opera House, Laclede, Mo.

Pretty Ladies, Tom Moore, Zazu Pitts.
— Didn't have much crowd on acount of
snow. Too much society. — T. D. Peal,
Royal, Grain Valley, Mo.

A Slave of Fashion, Norma Shearer. —
A good print, but too heavy society for
this place. — T. D. Peal, Opera House,
Grain Valley, Mo.

INDEPENDENT

(in K, C. territory)

I Am the Man, Lionel Barrymore. —
The star pleased wonderfully at matinee,
but it rained at night. It's great, boys,
book it. — H. L. Karr, Gem, Monett, Mo.

Knockout Kid, Jack Perrin and "Star-
light." — This is a mighty good little pro-
gram picture. — H. L. Karr, Gem, Monett,
Mo.

The Price She Paid, Alma Rubens. —
A good money getter for me and film
and accessories were both good. — H. L.
Karr, Gem, Monett, Mo.

Not Built for Runnin', Jack Perrin. —
A fair western program picture. — H. L.
Karr, Gem, Monett, Mo.

STANDARD
(in K. C, territory)

Courage of Wolfheart. — Very good.
Can't see why this dog isn't as good as
any of them.-— J. M. Bailey, Bailey, Wav-
erly, Kas.

On the Go, Buffalo Bill, jr.— A good
western action picture. Will please if
you use westerns. — J. M. Bailey, Bailey,
Waverly, Kas.

Smilin' On, Pete Morrison. — Please
my Friday night crowd as did the Bill
West comedy. — H. L. Karr, Gem, Monet
Mo.

Man from Rio Grande, George Kei
terson. — Broke all house records at tli
Gem Theatre. A good western and
good comedy (Billy West). — H. L. Kar
Gem, Monett, Mo.

Fast Fighting, Buddy Roosevelt.-
Pleased as usual and had a full house.-
H. L. Karr, Gem, Monett, Mo.

Desert Bridegroom, Jack Hoxie.-
Played to three full houses Saturda
night. Standard surely has the Wes
erns. — H. L. Karr, Gem, Monett, Mo.

WARNER BROS.

Man on the Box, Syd Chaplin.— Th
picture has comedy that is wholeson
and clean enough for any audience. Ste
on it as it is above the program typ
"Charley's Aunt" has nothing on tli
picture for comedy and entertainment.-
M. D. Frazier, Empress, Arma, Kas.

Little Church Around the Corner.-
One of the very best pictures we ha'
ever run. Everyone should see this. Be
ter than any sermon ever preached. Tl
story of a He-Man preacher, one th
we would like to associate with but se
dom see. — Mrs. Victor Cason, Cason, Bo
worth. Mo.

The Narrow Street, Matt Moore, Dor
thy Devore.- — A good picture. Plea.si
90 per cent. Roads bad but had fa
house. — R. Fink, Rex, Ridgeway, Mo.

Man on the Box, Syd Chaplin. — Plea
ed most of audience. A good corned
Similar and as good as "Charlej
Aunt." — Community Theatre, Bern, Ki

Man on the Box, Syd Chaplin. — Tl
is one of the best pictures I have se
from all angles, and we did a nice bu:
ness on it. — J. H. McGrath, Indiana, Ka
sas City, Mo.

Code of the Wilderness, John Bowe'
— A good picture. Print in good sha]
— W. Tietz, Electric, Coming, Kaa

Contractors Set Record

Time on Ambassad

hap

St. Louis' most difficult steel constri
tion project has been completed seve
weeks ahead of schedule, the first se\
floors of the Ambassador Theatre a
office building at Seventh and Loci
streets, and the present indications ;
that the Boaz-Kiel Construction Co
pany, general contractors, will shat
all local building records for this tj
of construction.

The reinforced concrete work on
building has progressed to the nil
floor and the upper ten will move ahi
with dispatch. On the Seventh str
side the terra cotta and brick work 1
reached the fourth floor and on the w
side it is well above that level. m

In the theatre proper concrete hai»,
poured for the orchestra floor an™
forms are set and pouring of conci
for the balcony will take place J
week. ^m,

Lathing on the main room ofH'
theatre has been begun. This will
the largest and most elaborate ornara
tal plaster job ever undertaken iij
vicinity.

About 250 men are working ofli
structure and this force will be g^i
augmented this week. Rapp &
Chicago, are the architects.

March 13, 1926

Page Fifteen

T»vo renfsi i>er word
piO'nIiIe ill ailviinoo.
\ o a*lvor<i.semeiit«
n c c e II t «• d f i>r less
than 50c.

THE CLEARING HOUSE @

=]=

) j j llll J. I . I . IIIIIIII.II.I.M.I.IJ.I.M.I.IJ.I.I.I.M.r.l.I.I.'.l.',l.'.I.MJ.IJ

II . II . I . I . IT . l . l .ll.t.l.ll.l.l.l.l.l I.TM.TII.l.l.l.l.l.l.l.l.lJ.I.M

Sells

ijeound Hand Kquipnient, Sejils, Projectors,

Screens, Pianos, Organs, Theatres and MU-

cellaneons Articles.

MUSICAL INSTRUMiENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pip?
organs, most any make. The house of
Wurlitzer is back of anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.

wc3rld's largest music house
the rudolph wurlitzer co.,

1114 McGEE ST., K. C. MO. Victor 9635

1500 Upholstered Opera Chairs as good as
new, $3.50. Guaranteed suitable for best thea-
tres. Two Simplex motor-driven. $650.00.
Motiographs, $165.00— or two for $300.00.
Powers "6," $175.00. Powers "6B," $210.00.
Brand new motors, $19.00. ..Used motors, $G.
Automobile Generators and Suitcase Portable
Projectors, new and used, at big bargain
prices. — Western Feature Films, 730 S. Wa-
bash Ave., Chicago, 111. P4t— 3-20

WF, HAVE A LIMITED number of % HP,
110 Volt, DC, and 220 Volt, DC motors at
$5.50 each. 1/C HP, same as above at $6.00
c'uih. First ehiss condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age BIdg., Duluth, Minn. C-tf

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade !n Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9635

KANSAS CITY, MO.

Here is your opportunity lo obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 6-Inch emery
wheel on one side and 6-Inch buff on the
other. Are of full % HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains In new motors,
V* HP, 110 volt, 60 cycle, single phase, AC,
wjth cord, plug and pulley at $9.75 each.
Money refunded If not satisfactory. Largest
dealers In new and used motors and genera-
tors in the Northwest.— General Distributing
Co., 110 Lake Ave. S., Dulutli, Minn. Ctf

FOR SALE — Two theatres in towns of 1,000
each. Good equipment, reasonable rent, and
a money-maker. Price $3,500. Address Box
C. F., care of Reel Journal, Kansas City,
Mo. P2t— 3-20

Non-Union Operator desires steady posi-
tion immediately. Handle any equipment.
5 years' experience; no bad habits; reliable:
married; reasonable salary.— C. S. Tressler,
301 Mathcwson, Wichita, Kas. P2t— 3-20

AT LIBERTY — Expert operator with four
years' experience. Can give reference. Mar-
i-ied.—Charles R. Lewellen, Eaton, Indiana.

P3t— 3-20

Minnesota Scenic Studio. 212 Second Ave.
nue North, Minneapolis. P6t — 3-lS

NOW TAKING BOOKINGS ON THE
LENTEN SEASON SPECIAL— THE PAS-
SION PLAY— showing the Life of Christ,
5 reels. The biggest and best money get-
ter on the murltet. 35 brand new prints
available. We ship anywhere in the U. S.
In ample time. BLAND BROTHERS, 7S0
S. Wabash Avenue, Chicago, III.

SPECIAL BARGAIN prices on brand new,
motor driven fans, 16-In. at $35.00; 18-in. at
$45.00; 20-ln. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money back guarantee, 110 volt, 60 cycle, sin-
gle phase, AC, DC, of the same price. Gen-
eral Distributing Co., 110 I^ake Ave. S., Du-
luth, Minn. Ctf

BO LLER BROTHE RS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas BIdg.
Kansas City, Mo. Los Angeles, Calif.

isas.Cijr

GoloiplateCo

8'fand Walnut - Kansas Gtr

Maiii4707

Halitmes Color Hates
Snc Etchings;

Buys

lluteN for other Hpncea
furniNlieil on request.
Write for detailed re-
port of circulation
coveraRe.

Brand new 1 KAV Westlnghouse, 33 volt,
H50 speed, lleht and power Beneratora
at $48.00 each. 25% casl^, balance 0. O.
D. We have specljil prices on 32 volt
motors. W^e repair and rewind electric
motors and generators, etc.. Bargains on
electric fans. General DIstribntluK Co.,
Security Storage Uldg., Dnlnfh, Minn.

Ctf-10-3

FOR SAIiE— Used Theatre Chairs of all de-
scriptions, immediate shipments. Largest
slock of chairs in the West.— The Theatre
.Seating Company, 815 South State St., Chi-
cago, III. P9t— 5-1

Mailing Lists

Will help you increase salea

i Send for FTtEE catalog elvinK coujiU

" and prices on thooaanda of clMilOea

names of your best prospective custom-

ers-National, State andLocal-lndlvU-

Reliable!

THE BOX-OFFICE
REPORTS IN THE

REEL
JOURNAL

During the past year, THE REK1>
.KU'RNAl; has printed nearly
3,000 reports on pictures from ex-
hibitors of this section. A page
or mure every week! And more,
we'll print all you send in; good,
bad or indifferent! The reports
tell the truth! That's why more
and more exhibitors are booking
by them.

Among the contributors in this
issue :

H. i.. Karr, .Monett, .Mo.
r. K. Koudurnut, >*ess City, Kas.
W. K. Stewart, Ft. Kliey, Kas.
11. B. Osborn, Mt. Hope, Kas.
(Jeo. E. Planck, Sedalia, Mo.
S. N. Oraham, Palmyra, Mo.
A. J. Gibbons, Metropolis, III.

Read them every week and

send in your reports,

Too!

TRACE RS SELL SFATJS

MOST EFFECTIVb SALESMAN

IN SEASON AND OUT
AND ALL THE TIME-

>!«'*■ >f(M;

More Big Ones — ^

Harry Langdon in
"TRAMP, TRAMP, TRAMP"

Johnny Hines in
'RAINBOW RILEY"

COLLEEN MOORE in "Irene,"
breaking the big records every-
where despite bad weather and
Lent. Actually making more noise
at the box office than "SALLY,"
and thaf s a fact.

NORMA TALMADGE'S next, "KI-
KI," by far the best this marvel-
ous star has ever made. Coming
to your theatre in April, and it'll
top "GRAUSTARCK" — just wait
and see!

How could you beat this one for
charming CORINNE GRIFFITH—
"MADEMOISELLE MODISTE,"
with a great fashion show and
scenes taken from the headliners
among the musical comedies, such
as "Sally," "Irene," and many
other big ones.

And among the other big First
National hits, along comes CON-
STANCE TALMADGE, in "SILKY
ANN," a fast moving story that
gives Connie ample opportunity in
the type of vivacious role that en-
dears her to millions. Ready in
April.

And what'll you think when we
tell you that First National will
give you three more this year from
MILTON SILLS, the strongest
character actor on the screen to-
day. That means you'll want all
three of them, and you don't mean
maybe.

And More Big Ones
Coming Soon —

FIRST NATIONAL
GIVES YOU THE BEST!

And still more —

Michael Arlen's first
"DANCER OF PARIS"

Richard Barthelmess in
"JLST SUPPOSE"

■■«-!S>^

«J»

FIRST NATIONAL PICTURES, Inc.

ST. LOUIS
SS1» Locnst

KANSAS CITT
1711 Wyandotte

ansas City

Saint Louis

T/ie '^ilm Trade' ^aper of the Soutku>e>s1j

<m>^^fiM!^i

"Flashes of the Past"

The most dramatic picture ever filmed

The pulsing historical drama of the past fifteen years has been preserved in
graphic record by the Pathe News! It now resurrects the greatest chapters of
the epoch to make history repeat itself before your eyes!

JUST IMAGINE SEEING IN PROPER CHRONOLOGICAL ORDER

1910
1911
1912

1914

1915

1916

1917

1918

Roosevelt Hunting In Africa!
King George at Delhi Dubar!
Miners Riot in Johannesburg-
Suffragette Demonstration!
Emperor o{ Russia and Imperial

Family!
Prince of Wales at age of Twenty
Emperor Franz Joseph who pre-
cipitated World War!
French Call to Arms.
The Exodus from Belgium!
General Joffre Hero of The Marne!
Russia's Army Battles Through
Galicia!

Pershing Punitive Expedition Into
Mexico!

Great Sea Battle taken by Pathe
Cameraman!

Revolution Sweeps Czar from his
Throne!

President Wilson Signs Declara-
tion of War!

Secretary Baker Draws First Selec-
tive Draft Number!
General Pershing Arrives in France!
"Over There"

Marines Fight Their Way to Glory
at Chateau-Thierry.
German Soldiers Surrender in

1919

1920

1921

1922
1923

1924

1925

Trenches!

New War Weapon — The Flame
Projector!
The Depth Bomb!
Tanks in Actual Battle!
Two Million People Acclaim
Twenty-Seventh Division!
Germany Becomes Republic!
N C 4 Flies Across Atlantic!
President Wilson Arrives in France.
Reviews Troops!

The Peace Conference at Ver-
sailles!

America Welcomes Back Marines!
Civil War in Ireland!
Terence MacSwiney Dies After
Hunger Strike!
Ireland a Free State!
Unknown Soldier Buried!
General Diaz, Jacques and Per-
shing with Admiral Beatty!
The Burning of Smyrna!
Great Japanese Earthquake!
Calvin Coolidge Takes Office!
Around the World Flight!
Funeral of Lenin!
President Coolidge Inaugurated.
President Coolidge and Vice Presi-
dent Dawes!

Give Your Patrons the OPPORTUNITY of Seeing this
Remarkable Historical Document

PATHE

Kansas City— 111 \V. 17th St. «t. Louis— 3316 Olive St.

v. W. Gebhardt, Mgr. James A. Harris, Mgr.

^j^'^m-fit^

VoI.XI ,''^'''?'"T'l°l^'^^ No.15 ^^

Page Two

THE REEL JOURNAL

Here^s One Circus!

/..

that means money at YOUR box
office!

When you book this picture, you'll
have a '^BIG PARADE" of your
own.

NORMA.
SHEARER

% DEVIL'S CIRCUS

with CHARLES EMMETT MACK and CARMEL MYERS
A BENJAMIN CHRISTIANSON production

WATCH THE CROWDS AT

LOWE'S STATE, ST. LOUIS . . . WEEK STARTING MARCH 20
NEWMAN THEATRE, KANSAS CITY . . WEEK STARTING APRIL 17

Another BIG Reason Why

^^xQ\^olciwyn-^^&L

W. A. SCULLY
Resident Manager
3332 Olive Street
St. Louis, Mo.

"r/ie Idk of the Public*

J. E. FLYNN, District Manager

C. E. GREGORY

Resident Manager
1706 Wyandotte St.
Kansas City, Mo,

Jii

March 20. 1926

=3<=

=»«=

=S€=

=5«=

=5^

=N=

PUBLISHED EVERY

SATURDAY AT

MANUFACTURERS

EXCHANGE

BUILDING

KANSAS CITY, MO.

Telephone
Victor 3015

The REEL
JOURNAL

BEN SHLYEN

Editor and Publisher

Published Weekly by Associated Publications
• > t -w V V V . V

Page Thrmu

=^«=

"iC J

Associate Editor
C. C. TUCKER

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

=?€=

:5fc

A Convention for Business Men

The announcement that the annual convention of the Motion
Picture Theatre Owners of Kansas and Missouri will be held
within the next few weeks is one that has probably been eagerly
looked forward to by many exhibitors, since the semi-annual con-
vention was called off. And yet, we venture, did exhibitors really
miss something because this meeting was not held?

Since the beginning of this publication we have been attend-
ing exhibitor conventions and it might be said that with very
little excepton the story reporting the first one could be kept in
type and serve well to "cover" those that have followed twice each
year since. Almost without exception the program of each con-
vention has been the same. Almost without exception the ex-
hibitor was brought to the meeting with the belief that something
was going to happen. And each time he has returned home not
one whit wiser and not one penny wealthier.

It has been said that the motion picture industry is progress-
ing; that it is becoming stabilized like many older businesses; that
it is pulling itself out of a bad rut. But the exhibitor conventions
that have been held in this territory in the past do not prove that.

A convention to be a success — to be a benefit to the people
for whom it is called — must be something more than just a political
pow-wow; it must be more than just an indignation meeting; and
the fewer "resolutions" and "whereases" made the more time for
real business.

There are other things in this business of interest to exhibitors
than who is going to be the next man to head his organization;
than what film companies he should boycott; than the discussion of
lower film rentals; and sundry other things that arc the "regular
thing" at most conventions. Granting the importance that may be
attached to any of these things, there is much of a constructive
nature that does not make its appearance on an exhibitor conven-
tion program that would tend to greater serve, to greater help in
a practical way, the exhibitor with his daily problems of making
the most out of his business of retailing entertainment.

The writer recently had the pleasure of attending a convention
of retail merchants who have worries and problems that can be
likened to those of the exhibitor, the retailer of the motion picture
industry.' They have the chain stores just as the exhibitor has the
chain theatres; they have the mail order houses and house-to-house
peddlers as unfair competition just as the exhibitor has unfair
non-theatrical competition; and along with this, they too, are con-
stantly on the look-out for anti-legislation. Their convention held

for just two days — no longer than the average exhibitor convention
— really helped toward solving many of these merchants' problems
in practical and constructive ways.

With them it was not a matter of getting up and making reso-
lutions that are never carried out; of becoming indignant over one
thing or another. But, through a well-planned meeting by the
officers of the organization, these merchants by specific example
from fellow merchants were shown how to successfully combat
their various problems. Incidentally they were shown how to
dress better windows; how to increase their profits through better
newspaper advertising; and generally how to do better merchan-
dising. Entertainment was provided along with this; style shows
formed a part of the evening business; and the merchants returned
to their stores enlightened, encouraged and inspired. We even
know of one merchant, who because of important business that
he could not sidetrack, sent in his check for fifteen dollars asking
that a stenographic verbatim copy of the entire meeting be sent
him. He didn't want to miss a word of it — that's how important
it was to him!

Now, why can't exhibitors' conventions be as important to
exhibitors? Why can't they be just as practical and as constructive?
Granting the importance of all exhibitor problems none is as impor-
tant as the daily function of making his theatre a profitable business
investment, not simply by saving on taxes and other levies, but in
the actual daily operation of his theatre, day in and day out.

Since we have likened the theatre to the retail store, let us
for example outhne what can be part of an exhibitor convention
as follows: There can be a talk on lobby display (the window of
the theatre) by an exhibitor authority on the subject, one who is
known for the fine things of this kind that he is responsible for;
another topic can be advertising, covered in a general or specific
way; exhibitors can be shown practical ways of building their busi-
ness through several of dozens of plans; they can be practically
informed about proper projection (which too many woefully neg-
lect); then there is method of building and keeping good will;
public relations; exploitation; and many other things that we lack
space to here enumerate. The "fashion shows" can consist of
displays of newest equipment improvements and supplies and pre-
view showings of current or special films.

A convention along these lines, we believe, will bring together
more closely the exhibitors of this territory; increase their organi-
zation in strength by increasing interest in it; and build in a prac-
tical way the exhibitors' business, which, after all, is of most vital
concern.

<^X.

®en Shlyen

Page Four

THE REEL JOURNAL

St. Louis Theatres May
Cut Admission Prices

Grubels Plan $500,000
House on Kansas Side

Lifting of War Tax Saves Mound City
Theatres $275,000

The admission prices of the leading
St. Louis motion picture theatres prob-
ably will not be decreased when the war
tax on admissions of 50 cents and up-
wards is removed on March 28.

Official announcements of the .schedule
of prices to be in effect after March
28 have not been made, but it has been
learned that reductions are not contem-
plated at this time.

The four leading theatres of St. Louis
showing motion pictures — the Missouri,
St. Louis, Loew's State and Grand Cen-
tral — have been charging a top of 65
cents for adults on Saturdays, Sundays,
holidays and at night. Under the old
tax law 6 cents of this price was passed
along to Uncle Sam.

It has been estimated that the elimi-
nation of the war tax will result in a
saving of many thousand dollars to
these houses. Unofficial etsimates of
this saving range from $275,000 to $400,-
000.

"Motion picture theatre owners have
really been paying the war tax out of
their own pockets," Charles Skouras of
Skouras Brothers Entertainers, opera-
tors of the Missouri and Grand Central,
said. "Prices in St. Louis are lower
than in other large cities. The same
type of show playing at the Missouri for
66 cents, plays in New York, Chicago,
Detroit, Cleveland and elsewhere for 75
cents. And the motion pictures at one
of our shows this week was shown in
other cities at $2.

The Orpheum Circuit and Lowe's In-
corporated have not announced the new
schedule of admission at their big St.
Louis houses on and after March 28.

New Theatres Planned

for Joplin, Maryville

A building permit has been issued for
John W. Freeman's new theatre at 20th
and Main streets, Joplin, Mo. It will
be two-story, 120 by 175 feet and cost
$75,000. Smith & Van Pelt, Joplin, are
the architects.

Construction will start very soon on
J. R. Cook's new house in Maryville,
Mo. Plans were prepared by Boiler
Brothers, Kansas City, while Mr. Cook
will per.sonally supervise the construc-
tion. The house will be one story, 44
by 132 feet, and of semi-fire proof con-
struction.

S. Morgan plans to spend upwards of
$75,000 on his new theatre at Blytheville,
Ark. Plans are being prepared by James
H. Bliss, architect, Little Rock. E. G.
Pearce will manage the house.

"THIRTY YEARS AGO" INTO MANY
FIRST RUN THEATRES

E. C. Rhoden , manager of Midwest
Film Distributors, has reported the sale
of his new novelty subject, ""Thirty
Years Ago," to the following theatres:
Orpheum, Topeka; Burford, Arkansas
City; Strand, Emporia; Grand, Winfield;
Regent, Newton; Orpheum, Atchison;
Princess, Kirksville, and the Casino, Ex-
celsior Springs.

This old time subject is attracting
great interest with the exhibitors here.

New Movie Palace to Occupy Site at
736 Minnesota Ave.

Theatre building activity in the Kan-
sas City territory continues unslackened
this week with the announcement of the
Grubel Interests of Kansas City, Kas.,
that they are planning a $500,000 movie
palace for that city at 736 Minnesota
Avenue.

The new theatre would be built on the
rear part of the lot with the entrance
made through the present two-story
building which now faces Minnesota ave-
nue at that street number. Although
the Grubels declined to say when con-
struction work would start, they said the
new house would in no way affect the
operation of their Electric Theatre, the
largest house in Kansas City, Kas.

The circuit operates houses in Joplin,
Springfield, and St. Joseph besides the
Kansas City theatre.

Biechele's Son Survives
"Bumming" Expedition

His Partner Fell Beneath Train Wheels
and Was Killed

Francis Biechele, son of R. R. Biechele,
president of the Kansas-Missouri M. P.
T. O., is the lone .survivor of a "bum-
ming expediton" to California, which he
and a boy friend undertook, starting
Wednesday from Kansas City. The
friend, Wayne Weaver, 19, was killed
when he slipped from the "blind" of a
Union Pacific train near Muncie, Kas.

When the train gave a sudden lurch.
Weaver lost his grip on the rail of a
car and fell beneath the wheels. The
train continued to the next station be-
fore Biechele had an opportunity to tell
the crew of the tragedy. The boys had
planned the trip for a year.

"SKY ROCKET" IN PREMIERE HERE

"The Sky Rocket," Associated Exhib-
itors' late special featuring the well
known luminary, Peggy Hopkins Joyce,
finished a very successful premiere en-
gagement at the Mainstreet Saturday,
Frank Cassil, local manager for Associ-
ated, reported this week. He announced
coming first run bookings were set for
the Miller Circuit, Wichita, and with
Walter Wallace at Leavenworth.

A 30-FOOT MAN TO MOVIES, BUT
HE'S ARTIFICIAL

Roy Pomeroy, the remarkable
young man who parted the Red Sea
in the screening of "The Ten Com-
mandments," who created the trick
effects in "Peter Pan," and has con-
tributed many other marvels of screen
illusion, has evolved something new
for "Get Off the Earth," the Martian
comedy which Raymond Griffith will
do. He has created a man, 30 feet
tall, who runs, talks, throws missiles,
eats — and is strong enough to push
over an ordinary office building. Pom-
eroy and his 20 associates have been
working for a year and a half on
preparations for this fantastic screen
novelty.

Jenson-Von Herberg Group
To P. D. C. Subsidary

Sale of Big Northwest Circuit Involves
Price of 4 Millions.

Seattle. — The sale of the Jensen-Von
Herberg circuit of 31 Northwest theatres
was concluded this week. Motion Picture
Capital Corporation, a subsidary of the
North American Theatres Corporation
which is closely allied with Producers
DLstributing Corporation, being the buy-
er. It was reported in reliable circles
here that the sale price exceeded $4,000,-
000.

With the deal will go the First Na-
tional franchise in the Northwest.

The theatres involved in the sale are:
Seattle — The Liberty, Coliseum, Strand
and Neptune; Tacoma — The Rialto, Col-
onial, Kay Street and Sunset; Olympia
— The Liberty and Capitol; Yakima — The
Capitol, Liberty and Majestic; Bremer-
ton — The Rialto, Rex and Bluebird ; Butte
— The Rialto and American; Great Falls
— The Liberty, Capitol and Grand; As-
toria — The Liberty; Sunny side — The Lib-
erty; Portland — The Liberty, Rivoli, Ma-
jestic, Peoples, Highway and State.

Hooper ^ Jenck's Jayhawk
Theatre Ready June 1

S. E. Beatty, of the Jenkins Music
Company, reported this week the sale of
a new three-manual Kilgen orchestral
organ to Hooper and Jencks, prominent
Topeka Circuit owners, for their new
Jawhawk Theatre, now under construc-
tion. The new house, which will be one
of the finest and best equipped in the
.state, will be opened about June 1.

De Mille to Spend a

Million on Super-Film

New York. — Cecil De Mille, production
head for Producers Distributing Corpor-
ation, has announced that his brother,
William De Mille, will be associated with
him in P. D. C. production activities
starting in May. The change will bring
one of the best known directors in the
industry to the P. D. C. ranks.

It is of considerable interest here that
De Mille will personally supervise or di-
rect about forty pictures next year for
P. D. C, one of which is to be made on
the scale of the "Ten Commandmants,"
and is to run up a total of seven figures
in the cost. The kind of story to be used
in the vehicle will be selected from the
38,000 replies to the DeMille photoplay
idea contest, received from all parts of
the world.

"LET HIM BUCK" RELEASED BY
ENTERPRISE FILM CORP.

In keeping with its regular release
schedule, previously announced, Bob
Withers, local manager for Enterprise
Film Corporation, reported the availa-
bility for booking this week of a new
Western, "Let Him Buck," starring Bill
Mix, Dick Carter and Billy Franey.

Along with other incidents, the pic-
ture contains several hundred feet of a
rodeo event on a large Western ranch,
according to Withers. He reported busi-
ness to be improving following the bad
weather of recent weeks.

Pagm Piom

March 20. 1926

F B 0. Will Make 56 28 Noted Directors Are A. E. Announces Two

Features for 1926-27 Under Contract to M.G.M. New Specml^for 1925-26

52 Two-Reel Subjects and 52 One-Reelers
Also Listed.

F B O. has announced its most pre-
tentious line-up of product in the release
schedule for 1926-27, comprising twelve
super-specials, a great list of Gold Bond
features, and in addition, 52 two-reel
productions and 52 single-reelers.

In the new lineup, exploitation values
will be considered of first importance in
addition to the creation of the usual
showmanship values of story, star and
director.

Among the group of special produc-
tions are these, already decided upon:
"Bigger than Barnum's," from the pen
of Arthur Guy Empey; "The Roaring
Crowd," a big city prize fight special
and "Her Honor, the Governor, a story
of the woman in politics.

Fred Thomson will appear in four
super Westerns, of which Stewart White
will furnish three stories: Arizona
Nights," "The Two-Gun Man" and ihe
Desert Legion."

Six productions will be seen from each
of the following popular stars: Evelyn
Brent, Richard Talmadge, Lefty Flynn,
Alberta Vaughn.

Tom Tyler and his pals and Bob Custer
will be seen in eight pictures each, which
will be well up to the usual standard.

The shorts for the coming season ^yill
embrace very pretentious material,
among which will be the launching of the
"Bill Grimm's Progress" stories which
are now appearing in Collier s Weekly
over the signature of H. C. Witwer, the
noted humorist. There will be two series
of twelve comedies each. Twelve Bill
Grimm's Progress Comedies, and twelve
of another series. Al Cooke, Kit Guard,
and Gertrude Short, all F. B. O. comedy
favorites, will appear in the series of-
ferings, which will consist of twenty-
four comedies and fifty-two one reel sub-
jects.

Leo Maloney, Western
Star, Returns to Pathe

Leo Maloney becomes a Pathe star
upon the completion of an existing con-
tract .calling for one more picture, ac-
cording to the terms of an agreement
recently consummated between the West-
ern star-producer and Elmer Pearson,
Vice-President and General Manager of
Pathe Exchange, Inc.

The acquisition of Maloney marks a
return to the fold for the star has pre-
viously made some of his bf* Pictures
for the house of Pathe, F. W. Gebhardt,
local manager, declared.

George Lodge, of the Exhibitor's Film
Delivery Company, and formerly assist-
ant booker for Universal, is the prouil
papa of an 8-pound baby girl.

The Strand Theatre, Kansas City, ar-
ranged a booking this week on F. B. O. s
"When Love Grows Cold," featuring Mrs.
Rudolph Valentino, which was day and
date with the appearance of that star
here at the Orpheum Theatre. The
thoughtfulness of the Strand manager
paid at the box office, it was reported.

What is considered the greatest array
of directorial talent ever to be under
contract to one company at the same
time is the line-up of dii'ectors affll ated
with Metro-Goldwyn-Mayer, J. A. t lynn,
district manager, pointed out this week.

With the latest acquisitions the num-
ber of directors at present under the
M-G-M banner numbers 27, and witn
Rex Ingram, whose product is dis-
tributed by Metro-Goldwyn, the number
reaches 28. Louis B. Meyer, vice-presi-
dent of M-G-M is in charge of produc-
tion with Irving G. Thalberg, his associ-
ate, while Harry Rapf and Hunt Strom-
berg are associate studio executives, he

"^^The Metro-Goldwyn-Mayer directors
are Reginald Barker, Monta Bell, Clar-
ence Brown, Tod Browning, Christy Ca-
banne, Benjamin Christianson, Jack Con-
way, H. D'Abbadie D'Arrast, Marcel De
Sano, John Francis Dillon, Elinor Glyn,
Edmund Boulding, Hobart Henley, Rob-
ert Z. Leonard, Harrv MiHanl, Mf rshaU
Neilan, William Nigh, Fred Niblo, Al-
fred Raboch, John Robertson, Phil
Rosen, Jess Robbins, Victor Seastrom,
Ed Sedgwick, Mauritz Stiller, John Stahl,
and King Vidor.

M. P. T. 0. Promotes Music
Week for Schools In May

New York.— Fifteen thousand mem-
bers of the Motion Picture Theatre Own-
ers of America today pledged their
theatres representing 85 Per cent of all
of the movie palaces in the United
States and Canada, to stage a music
contest during the first ^^ek in May m
which every school child will be eligible
This movement is being promoted by
the General Federation of Women's Clubs
including three million women m Ameri-
ca and representing 16,000 unit women s
clubs in cities and towns of 48 cities.

"DICE WOMAN," DEAN'S NEXT.

With only three days' rest followmg
the completion of "Forbidden Waters^
Priscilla Dean has started work on The
Dice Woman," her third Metropolitan

^""j'dtaBowers, Gustave Von Seyffertitz
Malcolm Denny, Lionel Belmore, Phillips
Smalley and George Kuwa head the cast
with which the star will be surrounded.

THEATRE HOLDS OLD TIME DANCE

The Lightner Hall Theatre at lllmo,
Mo., recently sponsored an old time
dance with old time music and all the
rixins'" as a means of obtaining good
will and publicity f or the the atre.

"YOUNG APRIL" CAST.

"Young April" has been announced as
Joseph Schildkraut's next picture for
Cecil B De Mille. Rudolph Schildkraut,
Joseph's father, but recently signed to
a De Mille contract, will also be fea-
tured in the production.

Mr. and Mrs. R. B. Stafford are leav-
ing Oklahoma for Colorado. "The t>tat-
fords were former owners of the Lyric
Theatre at Pawnee, Okla.

Associated Exhibitors, Inc., have an-
nounced the acquisition of two outstand-
ing features in "The Earth Woman and
"The Big Show," which they feel confi-
dent will be declared among the best
pictures of 1926.

Mary Alden contributes a characteri-
zation as a pioneer mother in "'The
Earth Woman," that transcends her
many remarkable mother portrayals and
which is certain to have the same ap-
peal accorded to the "Stella Dallas
mother. , ^,

Mrs. Wallace Raid sponsored the pro-
duction.

With the illuminative title of "The
Big Show" to attract customers to the
box-office and a circus story of certain
entertainment value, there exists little
doubt that the other recently acquired
Associated Exhibitors feature will also
find a ready welcome with exhibitors
and public. It was picturized on the
Miller Bros, famed "101" Ranch.

Public Demands More
Substantial Film Fare

Producers, distributors and exhibitors
alike will be interested in the summary
of public opinion so far expressed in the
Cecil De Mille-Los Angeles Times ' Idea
Contest." According to a .statement just
issued by Mr. De Mille, the Bible and
history are leading "love" and ".sex by
10 to 1, as suggested themes for big
pictures.

Approximately 80 per cent of the re-
sponse to the producer's announcement
that he would pay $2,100 in cash prizes
for original ideas, favor Biblical and his-
torical subjects— the Bible leading his-
tory nearly two to one. The lives of
strong American and early Christian
leaders are suggested more often thari
the contemporaneous events they helped
create.

The gist of the response from the
public indicates that it is tired of fluffy
plots and that something more substan-
tial is wanted.

Contrary to the generally accepted
theory by Hollywood producers that the
public prefers love and sex themes in
their photoplays, very few friends ot
this type of picture have given voice
to their demands. Most of those sug-
gesting love themes do so as a back-
ground or relief for a universally rec-
ognized occurrence of fact and -history.
"This national canvas of the public
will result in a better understanding be-
tween producer and public," De Mille
said.

«U" SIGNS GRETA NISSEN.

Greta Nissen has been signed by Uni-
versal to play the lead opposite Norman
Kerry in "The Love Thief," according to
telegraphic announcement from Univer-
sal City.

"The Love Thief," adapted from the
story by Margaret Mayo, will be directed
by John McDermott as one of the spe-
cial productions of Universal's 1926 pro-
gram.

Page Six

THE REEL JOURNAL

F. N. Gets 100,000 Answers
In Moore Radio Contest

Approximtely one hundred thousand
answers were sent in by radio fans
throughout the United States and Can-
ada to the question, "Do Clothes Make
the Girl?" which was propounded by Col-
leen Moore over Station WJZ of the
Radio Corporation of America, New
York, recently.

The contest, in which prizes totalling
$2,250 were offered for the best answers,
was staged as an exploitation stunt for
Miss Moore's new First National picture,
"Irene," presented by John McCormick.

Biggest Turn-Away on
"Venus," McCIure Says

Following a "Venus" contest staged in
Emporia by William Allen White's news-
paper, "The Gazette," Harry McClure,
owner of the Strand Theatre, has report-
ed that he turned away more business on
the Paramount picture, "The American
Venus," than on any previous picture he
had played at his house on an opening
night.

"The winner of the contest, who was
awarded a $100 prize, was introduced on
the Strand stage by Earl Cunningham,
local exploiteer for Famous. The night
of the announcement of the results of
the contest packed them in to see who
the winner was, Cunningham said.

Paramount has arranged a national
compaign in conjunction with the show-
ing of this picture.

LAEMMLE COMPLETES HIS $50,000
PLEDGE MADE TO M. P. T. O. A.

With a check for $10,00 tendered at a
recent session of the Administrative
Committee, Carl Laemmle has completed
his pledge made in the name of the Uni-
versal Pictures Corporation to the Mo-
tion Picture Theatre Owners of Ameri-
ca. At the theatre owners' last national
annual convention in Milwaukee a year
ago, Mr. Laemmle pledged in behalf of
the producing corporation, of which he is
president, the sum of $50,000 to the in-
dependent exhibitor cause.

ED C, KING TO BE GENERAL STUDIO
MANAGER FOR F. B. O.

Edwin C. King, for the past four years
General Manager of the Paramount Stu-
dios in Long Island City, has resigned to
accept a similar position with F. B. O.
at its Hollywood studios. The change
will go into effect on April 1. The en-
gagement of Mr. King was concluded by
Joseph P. Kennedy, new chairman of the
F. B. O. board just before he left for
Hollywood last week.

KIRKSVILLE HOUSE OPENS MAR. 26

E. C. Rhoden, who was in Kirksville
this week, announced that his company's
new Kennedy Theatre in that city will
be formally opened Friday, March 26.
The new house will be a model in North
Missouri for modern equipment and ar-
chitectural niceties. The Kennedy will
be the sixth theatre acquired by the Mid-
west Circuit. It will seat about 1,000.

11^ |i

CHANGE;

EXCH

oMovinbAlonO
MovieRow^

The new Ritz Theatre will be opened
at TuLsa, Okla., early in April. The new
theatre is the last word in theatre build-
ing, strictly fireproof and modem in ev-
ery respect.

Harold Lloyd, erstwhile Pathe comedi-
an, and who has just finished his first
production for Paramount entitled "For
Heaven's Sake," was greeted by the
press, fans and exchangemen when he
stopped over here Sunday night on his

way East.

* * *

Another star visitor for the week was
Buck Jones, Fox star, who was accom-
panied by Mrs. Jones.
» * *

Lew Nathanson, formerly with Uni-
versal, and widely known among film
folk in this section, has accepted a sales
job with Associated Exhibitors, Frank
Cassil, manager, announced this week.

We met Mr. Fiske of the Opera House
at Butler, Mo., getting accessory sup-,
plies at the F. B. O. exchange. Mr.
Fiske is an example of exhibitor "stick-
to-it-ness," having owned the one house
for ten years. And he says he's had to
whip many a tent show in the meantime.
But he's got them on the run now.

* * *

Walt Abrams has been made second
assistant booker at Universal. Looks

like the U booking detail is picking up.

* * *

H. W. McCarthy, Pathe salesman, ha.s
been turning in a flock of contracts late-
ly, the report comes through. Anyhow,
the Irish have their month in March.

* • •

C. Swierzinsky, Majestic Theatre,
Washington, Kas., was a caller at THE
REEL JOURNAL oflfices this week. Mr.
Swierzinsky offered proof of his alert-
ness as a showman by stating that out
of a consensus list of 100 box-office at-
tractions his theatre, which only plays
two pictures a week, played 73. That's
a good batting average for so small a
house.

* * *

"Behind the Front," Paramount's late
comedy success featuring Wallace Beery,
is setting new records wherever is has
played, Ben Blotcky, local manager, de-
clared this week. "The picture is in its
Wichita premiere.

* * *

R. L. McLean, assistant to C. D. Hill,
district manager for P. D. C, was a vis-
itor this week following a sales confer-
ence in New York.

* * *

J. G. Bachman, of Preferred Pictures,
Inc., was a visitor with the Kansas City
states rights exchanges this week.

The local Paramount sales staff, a
dozen strong, left Saturday for Atlantic
City to attend the annual Paramount
convention.

* * *

C. E. Gregory, Metro-Goldwyn man-
ager, has reported the following big runs
on "Mike": Topeka, a week's run, start-
ing April 26; Joplin, starting April 19;
St. Joseph, starting a week's engagement
April 5. The picture has already played
very successful engagements at the New-
man, Kansas City; Palace, Wichita;
Strand, Salina, and the Royal, Hutchin-
son.

Earl Bell, well known here and now
connected with Warner Bros, as manager
in Omaha, has been elected president of
the Omaha Film Board of Trade. Leo
Blank of Educational was named second
vice-president.

« * He

Ned Depinet, divisional sales manager,
and W. E. Callaway, district manager
for First National, were visitors at the
Kansas City office.

* * *

An interesting situation has arisen fol-
lowing the death of Barbara La Marr,
in which there seems to be a big demand
on the part of the public to .see her last
picture, "The Girl from Montmartre,"
according to W. A. Burke, assistant man-
ager for First National. "This is a dif-
ferent situation than that which pre-
vailed following the death of Wallace
Reed, Burke points out.

* » *

The Blackstone Amusement Company's
new Madrid Theatre, now under con-
struction at 38th and Main Streets, will
be opened about April 15, according to
Jack Roth, who will manage the house.

* * *

E. M. Saunders, sales manager for
the Western division, and J. E. Flynn,
district manager for Metro-Goldwyn,
were in Kansas City over the week-end
conferring with Manager C. E. Gregory
relative to the launching of a coming
M. G. M. sales drive.

», * *

The annual convention for the South-
ern and Central Divisions of First Na-
tional will be held in Chicago, starting
April 30. All salesmen and executive
chiefs from all the exchanges will at-
tend.

* * *

The many friends of Tom Byerle, First
National manager, who has been con-
fined to Research Hospital for two
months with typhoid fever, will be glad
to learn that he expects to leave the hos-
pital next week and that he is improving
rapidly.

* * *

Among the out-of-town exhibitor visi-
tors were: C. L. McVey, Herington,
Kans.; Ben Hill, City Hall Theatre, Bel-
ton, Mo.; W. A. Davis, Lyric, Holden;
W. R. Luehrs, Rex, Higginsville; W. P.
Cuff, Chillicothe; and Ed Peskay, St.
Joseph.

* * *

Jack Gross, Carthage, Mo., showman,
was one of the exhibitors on the honor
roll in First National's Exploitation Con-
test, recently concluded on a national
basis. Approximately $2,000 will be dis-
tributed as prizes for the best exploita-
tion campaigns reported in First Na-
tional Month.

* * *

More good comments from the public
have been coming in on the recent pic-
ture ."Memory Lane," a First National
vehicle, than on any picture in the past
two years, Bill Warner, acting manager,
declared this week. Although the pic-
ture is not a special, it carries such a
beautiful story that it seems to get next
to everybody, Warner said.

March 20, 1926

fagm Smvan

=5«=

=5e=

=^e=

=«=

=^e=

There is No

•pnng or ouiniiier ;

The Exhibitor playing Paramount Pictures realizes now,
more than ever before, that Paramount has met the
emergency again by producing one of the greatest blocks
of pictures for this Spring and Summer that has ever
been produced —

Not for just a Day---
Not for just a Week—
Not for just a Year—

but ALWAYS/

GOOD— Paramount Pictures

TBook these pictures and put an end to"!
Lyour Annual Spring & Summer worries j

Wallace Beery & Raymond Hatton
"BEHIND THE FRONT"

Now Breaking "Ten Commandments" Records

Zane Grey's

"THE VANISHING AMERICAN"

With RICHARD DIX, LOIS WILSON

Gloria Swanson, "The Untamed Lady"
Richard Dix in "Let's Get Married"
Ernest Torrence — Greta Nissen — "The Wan-
derer"

Adolph Menjou, "A Social Celebrity"

Adolph Menjou, "The Grand Duchess and

The Waiter"
Douglas McLean, "That's My Baby"
Raymond Griffith, "Wet Paint"
Bebe Daniels, "Miss Brewster's Million's"

Coming soon Harold Lloyd in ^^For Heaven^s Sake

and many other BIG pictures to help you to the best Spring
and Summer business you -have ever enjoyed

,**♦*

PARAMOUNT PICTURES

FAMOUSlPLAYERS-LASKY CORPORATION X^'^^^

KANSAS CITY, MO., 110-112 W. 18th St.
ST. LOUIS, MO., 3721 Washington Blvd.

'•[

: *

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Paga Eight

THE REEL JOURNAL

April 3, World Premiere
of "The Flaming Frontier"

Many Notables to Attend Opening at
Colony Theatre, N. Y.

New York. — The world premiere ot
"The Flaming Frontier," Universal's
great epic of the west, will take place
at the Colony Theatre, New York, on
Saturday evening, April 3rd, at mid-
night.

Plans are under way for an unusual
brilliant opening. Prominent military of-
ficials, society, stage and screen stars
will comprise the major portion of the
first night audience.

Dr. Hugo Riesenfeld, well known musi-
cal impresario, is now engaged in com-
piling an elaborate musical score for
the presentation, while Jack Savage,
who has recently been engaged by Uni-
versal to prepare special presentations
for Universal Jewels and super-pictures,
is already at work on an artistic and
stirring presentation for "The Flaming
Frontier."

Extended Broadway Run
for "The Volga Boatman

Cecil B. De Mille's new big personally
directed special, "The Volga Boatman,"
will be given an elaborate world pre-
miere in New York and an extended
Broadway run beginning April 12th at
the Times Square Theatre under the di-
rection and management of Dr. Hugo
Riesenfeld, according to plans perfected
this week by John C. Flinn, vice presi-
dent and general manager of Producers
Distributing Corporation.

The decision to present "The Volga
Boatman" as a two dollar attraction
Was reached after two audience try-outs;
one of which was held in Riverdale,
California, and the other in The Costello
Theatre, a neighborhood house in New
York City. At each of these try-out
presentations the audience reaction con-
firmed the opinion that "The Volga Boat-
man" is the finest of all the big De
Mille specials produced to date, accord-
ing to C. A. Schultz, local manager.

While this production has the spec-
tacular Russian Revolution for a back-
ground, its basic theme is a remarkable
love story from the pen of Konrad
Bercovici.

EDUCATIONAL OFFERS FIVE.

Two Felix the Cat subjects of the
usual good quality, "Felix the Cat
Laughs It Off," and "Felix the Cat
Weathers the Weather;" two Cameo
Comedies featuring Cliff Bowes — "Quick
Service" and "Scratching Through"—
and one of the best Lyman H. Howe's
Hodge-Podge releases yet produced,
"Neptune's Domain," are the five one-
reel subjects for Educational March re-
lease in addition to the customary two
Kinograms news reel releases each week.

TO FILM "THE CLINGING VINE."

Word comes from the De Mille Studio
that upon the completion of her present
starring picture, "Eve's Leaves," Leat-
rice Joy will be starred in a screen
adaptation of "The Clinging Vine,"
which has been unusually successful as
a musical comedy.

"THE GREEN ARCHER."

Every once in a while, a big one
comes along that is well worthy the
support of the exhibitor and the endorse-
ment of the trade press. In serials, that
"big one" is Pathe's "The Green Ar-
cher," which contains more honest-to-
goodness mystery hokum than any ve-
hicle which has reached the screen in
many moons.

You know what mystery does to draw
'em, especially in a serial. It occurs to
the writer that if this one didn't have
plenty. New York and Chicago papers
wouldn't be so reckless as to offer a
$2,500 prize to any fan who can guess
who the Green Archer is before seeing
the tenth episode.

Its record is good, so far as it has
been played in this territory. One ex-
hibitor declared: "You can say anything
you please about the Green Archer. Any-
thing you say won't be half good
enough." And that surely means some-
thing.

Regardless of whom the producer may
be, when a fine vehicle is brought to the
screen, it is the showman's business to
encourage the effort with his support.
Such a deserving piece is "The Green
Archer." — The Reel Journal.

Slide Deal Brings the
M.P.T.O.$6,000aYear

TO STAR PATSY RUTH MILLER.

After looking over Patsy Ruth Mil-
ler's record in the productions in which
she has been featured during the last
few months, Warner Bros, decided this
week that she was the right girl in the
right place and took up their option on
her services for a long term. The sign-
ing of the contract means that Miss
Miller is to graduate from the ranks
of mere leading women and take her
place as a full fledged star in the War-
ner Bros, company, something that has
been predicted for her ever since this
firm took her in hand and began plac-
ing her in roles that gave her a chance.
Miss Miller is a Carrollton, Mo., girl.

"U» HERE IN HIGH SALES RANKING

The Kansas City Universal Exchange
is ranking third in played and paid busi-
ness in the United States, and second
in the Southern Division in the national
drive in tribute to Carl Laemmle's 20th
Anniversary in the industry, it was an-
nounced this week.

Three other eastern offices under the
supervision of W. E. Truog, district man-
ager, are ranking high in standings.
Harry Taylor, local manager, has an-
nounced that he is out to put the local
exchange in the winning column.

Hotel President
Floiver Shop

in the new
HOTEL PRESIDENT,
KANSAS CITY, MO.

Film Men

Wire — Write — Phone
Flowers for All Occasions

Bill Levy, W. E. Truog, Props.

A deal which will provide $6,000 a year
in revenue to the M. P. T. 0. of Kan-
.sas-Missouri was completed this weeli
between a large Kansas City department
store and the organization, through C
E. Cook, business manager of the a.«so-
ciation.

Slide advertising will be operated ir
fifty theatres in Kansas City, Mo., and
Kansas City, Kas. Mr. Cook will en-
deavor to arrange similar contracts in
all the larger towns of the Kansas City
district. The money will be used To:
general expenses of the organization.

JUST GLANCE OVER THIS
BRIEF RESUME OF THE
FIVE MONTHS' RECORD of

LUPINO
LANE

Then you'll know why those
showmen who were lucky
enough to get his first series of
Lupino Lane Comedies con-
sider him one of their best box-
office bets.

Motion Pictures Today

"Lupino Lane with one leap
has placed himself on the top
rung of the ladder as a movie
comedian."

Motion Picture News. — "It
is hard to imagine anything
of a humorous nature Lane
cannot do well. * * One of
the best all-round comedians
on the screen."

Moving Picture World. —

"He is a finished artist in his
work and gets the most out
of every situation."

Detroit News. — "Not only
is Lane funny, but he is an
exceptionally clever acrobat
as well."

Film Daily. — "Lane is
Funny."

You'll say he's funny, too,
if you've seen "MAID IN
MOROCCO," "THE FIGHT-
ING DUDE" or "TIME
FLIES." And you'll say he's
getting funnier when you see
his next, "FOOL'S LUCK,"

^^^ilu^catlorvcd (PtctuA^

THE SPrCE or THE PROGRAM"

ST. I.OITIS: 38.14 Olive

S. J. Hanklo, Merr.

KAKSAS CITY: ISO W. I8th St.
C. F. Senning, Mgr.

Every Day, More Exhibitors

are turning into

THE P. D. C. PATH TO PROFITS !

In Jonesville or in the glare of Broadway you'll hear showmen analyzing the pictures,
and invariably ... the trend runs to P. D. C! One year old and making the big
hits, one after the other . . . the company that is spending 1 1 millions in production
next year. Here's just six of the many big ones — coming right NOW!

THE VOLGA BOATMAN

Exhibitors, watch this one from the skilled hand of the screen's master craftsman,
CECIL B. DeMILLE. Packed in every foot is the De Mille perfection of the drama
and the De Mille interpretation of the fine arts.

FIFTH AVENUE

A dashing spectacle of life and love and beauty on the most famous street in the
world, and a touch of the Bohemian romance fresh from New York's world-famed
section. A Robert G. Vignola special, featuring Marguerite De La Motte and Alan
Forrest.

UP IN MABEL'S ROOM

What a scoop, exhibitors . . . this famous vehicle coming to you on the screen as a
regular release. Nuff Sed when we tell you it's an Al Christie special with Marie
Prevost in the leading role, supported by Harrison Ford.

THREE FACES EAST

In Indianapolis last week, they called it the best picture ever filmed. A mystery
melodrama with four popular stars in the cast, Jetta Goudal, Robert Ames, Clive
Brook and H. B. Walthall. Directed by Rupert Julian.

BRAVE HEART

Where can you find more novel entertainment than this powerful vehicle of an
Indian's college romances, and Rod La Rocque as the Indian. Personally supervised
by Cecil B. De Mille.

SILENCE

Another De Mille mystery drama, the type that holds them breathless, draws 'em,
thrills 'em, and sends them out to marvel of the lure of the silver screen.

Turn over a ne-w leaf —MORE %A

jsej^j

PRESTIGE

is never accidental, and neither
are the PICTURES

S7 Big Stars Cast

in R D. C. PICTURES

LEATRICE JOY
WILLIAM BOYD
MARIE PREVOST
VERA REYNOLDS
MARY BRIAN
VIOLA DANA
JULIAN ELTINGE
CHARLIE MURRAY
SEENA OWEN
PRISCILLA DEAN
LILY AN TASHMAN
ELINOR FAIR
NOAH BEERY
MYRTLE STEADMAN
ROBERT AMES
ROCKLIFFE FELLOWES
ROBERT AGNEW
ANITA STEWART
HOBART BOSWORTH

WILLIAM V. MONO
LASKA WINTERS
ARTHUR HOYT
CLARENCE BURTON
WARD CRANE
MABEL JULIENNE SCOTT
ROD LA ROQUE
JETTA GOUDAL
H. B. WARNER
JOSEPH SCHILDXRAUT
EDMUND BURNS
LILLIAN RICH

MARGUERITE DE LA MOTTE
ANN PENNINGTON
EUGENE O'BRIEN
LIONEL BARRYMORE
GEORGE SIDNEY
BEN TURPIN
WALTER LONG

H. B. WALTHALL
TRIXIE FRIGANZA
DOROTHY PHILLIPS
CLIVE BROOK
THEO. KOSLOFF
OTIS HARLAN
JACK MULHALL
JULIA FA YE
TOM WILSON
CREIGHTON HALE
RAYMOND HATTON
DAVID BUTLER
RALPH LEWIS
SALLY LONG
ALAN FOREST
SALLY RAND
ANNA MAY WONG
JOCELYN LEE
HARRISON FORD

16 noted directors on guard
for your box office - - - -

CECIL B. De MILIE

SCOTT SYDNEY
RUPERT JULIAN
WILLIAM K. HOWARD
ROBERT G. VIGNOLA
DONALD CRISP

The Master Craftsman of the Screen

GEORGE MELFORD
PAUL SLOANE
E. MASON HOPPER
EDWARD DILLON
TOM FORMAN

JAMES HOGAN
JOSEPH HENABERRY
EDWARD MORTIMER
MARSHALL NEILAN
ALAN HALE

AND ROUND ABOUT TOWN YOU'LL
HEAR THE SAME GOOD STORY

THIS IS P. D. C'S BIG Year!

Q^rsiu

-t6flSJ>

Producers Distributing Corp.

ST. LOUIS, 3308 LINDELL BLVD.

KANSAS CITY, 111 W. 18th ST.

120 , ^6

Page Nina

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about

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Jack Iloxie, Universal star, in full action.

Lillian Rich and Edmund Burns with the circus freaks in "Simon
the Jester," a Frances Marion production for P. D. C.

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Yola D'Avril, vivacious beauty and dancer, who
appears in Educational-Christie Comedies.

Judy King, new Associated Exhibi-
tors star.

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Pagm Ten

New York News

THE REEL J.

By Wire

New York.— (Special to THE REEL
JAURNAL.) Sam Katz, head of the
Public Theatres Corporation, declared at
the company's convention at Atlantic
City this week that no attempt was be-
ing made to freeze out the small exhibit-
ors. "We will never control as many
as ten per cent of all theatres," he as-
serted.

Exchange men from nine Universal
Exchanges are in New York to attend
the Eastern "U" convention, which
closes Sunday.

Metro -Goldwyn shows an unusual
statement of earnings for the first 12
weeks of the current year, approximately
^1,160,000.

PATHE'S NEW SERIAL, "CASEY OF
"the COAST GUARD," A WINNER

Pathe appears to have come along with
another winning serial following on the
heels of "The Green Archer," if the re-
ports from the box office on the first
presentation of "Casey of the Coast
Guard" are an indication.

The latter serial contains a great mys-
tery punch, and was filmed under the
cooperation of the United States Coast
Guard units, according to F. W. Geb-
hardt, local manager. Many exhibitors
have already booked it in, he said. Al-
ready, 53 bookings in Kansas City alone
on "The Green Archer" have been
scheduled.

FAMOUS' TO SPEND TWO MILLION
BUILDING FLORIDA HOUSES.

Miami. — Paramount Enterprises plan
to spend more than $2,000,000 in erect-
ing houses here at Miami Beach and
Buena Vista. When completed there will
be ten houses controlled by Famous in
Greater Miami.

The Miami house, the Olympia, will
open on the 18th. It cost .$500,000. This
house and the Buena Vista house are
financed by the corporation itself. At
Miami Beach, Joseph B. Leach and Ern-
est W. Patterson are sponsoring the the-
atre and will lease it to the organiza-
tion. The Buena Vista theatre will cost
$500,000 and the Miami Beach structure,
$650,000.

TO END TRADE ABUSES.

Des Moines. — Determined to stamp out
trade abuses in this territory, exchange
managers are planning to weed out all
the undesirables in various local sales
forces.

The shake-up, which is just getting
under way, promises to be far reach-
ing and serve as an object lesson.

Mrs. Maynard M. Hart, chairman of
the Department of Protection, Board of
Religious Organizations, reported to that
body on March 8 concerning the recent
censor.ship conference held in Chicago.
She said the general decision of the con-
ference was in favor of national control
instead of national censorship of motion
pictures.

Lew Remy, Fox district manager, vis-
ited the local Oklahoma City exchange.

DANNY

The late publisher of The Film Daily,
whose death is being mourned through-
out the industry and whose passing
marked the loss of one of the greatest
champions and leaders this industry has
ever known.

VERA REYNOLDS TO STARDOM

Capitalizing on the tremendous growth
of her popularity through recent pic-
tures, Cecil B. De Mille announces from
new York that Miss Reynolds is to be
starred in a series of pictures this season
at the De Mille Studio. She starts at
once on her initial starring vehicle, an
adaptation from Henry St. John Cooper's
widely read novel, "Sunny Ducrow."

FOUR FOR COLLEEN MOORE

John McCormick, producer of Colleen
Moore productions for First National,
has arranged for four stories Miss Moore
must make this year under her First
National contract. She is at present en-
gaged with "Ella Cinders."

Following "Ella Cinders" in order will
come "Twinkle Toes," from the story by
Thomas Burke; "Delicatessen," by
Brooke Hanlon, and "Daphne Grows
Down," a novel by Hetty Spiers ana
Langford Reed.

The Martin Theatre at Brooken, Okla.,
has been closed for want of business.

LARGEST BUILDING TRUSS IN
WORLD FOR AMBASSADOR

What is said to be the largest
building truss in the world has been
installed in the Ambassador Theatre,
Seventh and Locust streets, St. Louis,
now in course of construction. The
truss weight 275 tons and the base
beam weighing 54 tons is already in
place.

The truss will be one of six that will
extend across and above the auditori-
um of the theatre at the sixth floor to
support the upper eleven floors of the
theatre and office building.

The beam is 130 feet long and will
support the lower portions of the
truss. About 6,000 steel rivets will be"
used to fit the truss to place.

H(ai??eJJ

PATHE NEWS SHOWS EXO^uSIV!
FILM OF RUSSIAN CROWN JEWELS;

' First and exclusive pictures of th
famous Romanoff crown jewels, priceles
historically and appraised in money a
more than $260,000,000, are featured i
issue No. 19 of the Pathe News. Thi
magnificent treasure of gems, collecte
by ten Russian royal families and no^
the property of the Russian people, i
offered for bidding by the Soviet Re
public. Among the jewels are the core
net worn by the slain Empress Alej
andria, the Czar's imperial scepter, wit
the world-famed Orloff diamond of 18
carats — and rarest of all, the great iff
perial crown of all the Russians, cor
taining over 4000 carats of diamonel
and valued at $52,000,000.

WARNERS SIGN MONTE BLUE 0]
NEW STARRING CONTRACT

As a result of his good work in a nunr
ber of Warner productions Monte Blu
has been signed to a new starring cor
tract by Jack Warner, supervisor of pre
duction at the Warner studios in Hollj
wood.

Under his new contract, it has bee
announced, he will be seen in a serie
of outdoor productions, of the type c
"The Limited Mail," which are now b(
ing prepared for Warner Brothers pre
duction schedule for next year.

M. G. M. SIGNS MAE MURRAY
New York. — Speculation as to Ma
Murray's future starring plans, abou
which so much has been printed, ha
ended. Miss Murray again has signe
a contract with Metro-Goldwyn-Maye
and will leave this week for the Wes
Coast studios. Her first picture has nc
yet been announced. The contract w£
signed on March 6 by Nicholas Schencl

'%et Him
Buck'*

Released March 17
One of a series of

6 -BILL MIX -6

Productions Distributed by

ENTERPRISE

FILM CORP.

BOB WITHERS, Mgr.
115 W. 18th Kansas City, Mo.

'19^'

Page Eleven

ILAHOMA NEWS

LUantyne, district manager for
ited in Oklahoma City the past

[Sfner, manager of the Famous
I sky Corporation, and Miss
l;ith were married in Oklahoma
i?/eek.

'-fandsome nine pound baby girl
i the home of Pete and Mrs.
(.lo at Oklahoma City Friday,
•19.

spoulo is the genial and accom-
"jnanager of the Orpheum The-
ilahoma City.

I'Boland, manager of the Em-
f'tre at Oklahoma City, and one
it known and best liked thea-
1 the United States, is in a
^tal, recovering from a serious
(for appendicitis.

nd Isley will open their new
i- Theatre at Chickasha, Okla.,
(r future.

(irter is the new owner of the
iJTheatre at Tulsa, Okla.

'Walthall is the new general
•S the Enterprise Film Corpo-
(Texas, recently organized.

'al Theatre at Minco, Okla.,
urchased by B. C. Moyse.

iestic Theatre at Oklahoma

Ishow second run Metro and

pictures in the future, instead

is.

of Oklahoma City has pur-
Log Cabin Theatre at Sul-

ywood Theatre has been re-
Stillwater, Okla., by Dudley

md Theatre at Collinsville,
been purchased by L. H.

jeatre is being built by Charles
fStillwater, Okla.

w Princess Theatre will be
Yale, Okla., and renamed the

lie Theatre at Pawnee, Okla.,
isnate and Osage Theatres at
kla., have been purcnaseu by
nd Fraley.

tettmund will open his new
'Chandler, Okla., April 15.

>mand, theatre owner at Shaw-
ti transacted business in Okla-
1 the first of the week.

ise Dist. Corp. has appointed
booker at Oklahoma City.

)ldwyn-Mayer has appointed
las as salesman at Oklahoma

What The Picture Did First Run

AT KANSAS CITY THEATRES, WEEK ENDING MARCH 13.
The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-.
tre; Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
ta^es Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

NEWMAN

Dancing Mothers, with Florence Vidor,
Clara Bow and Conway Tearle.

Director: Herbert Brenon.

(A Paramount Picture.)

Business: Very good, showed an ex-
ceptional week at the box office.

Audience Reaction: Very good. They
liked the first of the stage presentations
produced by John Murray Anderson in
New York, and which will be a weekly
feature in all Publix houses.

Production Highlights: The daughter
catches her mother making love to the
daughter's sweetheart, a powerful punch
in this one.

Exploitation:; larger newspaper ads.

Prologue: John Murray Anderson
stage presentation.

Summary: A splendid picture con-
taining mother appeal, flapper appeal and
well balanced with comedy and a climax
that's different, since "they don't live
happy ever after."

Entertainment Merits: 90%.

ROYAL

Irish Luck, Tom Meighan.

(A Paramount Picture.)

Audience Reaction: They liked the
story, and particularly the way Meighan
carried a double role.

Production Highlights: Meighan's dou-
ble role; scene of himself lighting his
own and his double's cigarette, a fine
piece of trick photography.

Exploitation: Usual advertising.

Prologue: "In Your Green Hat," a
novel presentation of the Irish theme by
Forbstein's Royal Syncopaters.

Summary: One of Meighan's best in
which he should hold his popularity with
the public. Well directed and acted.

Entertainment Merits: 80%.

PANTAGES

The King of the Turf, with Kenneth
Harlan.

(An F. B. O. Picture.)

Business: Good.

Audience Reaction: Good.

Production Highlights : Wonder-
ful shots of horse races.

Theme: Melodrama.

Exploitation: Usual advertising.

Prologue: Ted Meyn songalogue and
"Pan" vaudeville.

Summary: A good audience picture
with the usual melodramatic hokum.

Entertainment Merits: 80%.

LIBERTY

The Beautiful Cheat, Laura La Plante.

(A Universal Picture.)

Business: Good, very satisfactory.

Audience Reaction : Plenty of comedy,
creating many laughs.

Production Highlights: La Plante's
impersonation of a Russian Movie star.
Also Harry Myers' stage ball room pre-
sentation.

Exploitation: Newspaper ads, radio
announcements, lobby displays, beauty

parlor tie-ups, billboards.

Prologue: Bobbed Hair fashion show
with 12 girl models.

Summary: Laura La Plante's work
in this picture assists in maintaining her
starring leadership.

Entertainment Merits: 80%.

MAINSTREET

The Sky Rocket, with Peggy Hopkins
Joyce.

Director: Mar.shall Neilan.

(An Associated Exhibitors' Picture.)

Business: Poor ,although this one has
gone over pretty well in other cities.
Lent also had something to' do with the
lessened attendance, the management be-
lieves.

Audience Reaction : Unsatisfactory,
due to thin plot and theme of story of a
girl who goes to Hollywood and works
up to stardom; then the sequence cen-
ters around Hollywood life, and paints a
picture which is by no means wholesome.

Production Highlights: Some very
beautiful clothes, which the star shows
off very nicely.

"THIRTY YEARS AGO."

Moviegoers with a sense of humor and
a flair for historical romance should get
a big kick from "Thirty Years Ago,"
the novelty short subject offered by Mid-
west Film Distributors, and including
the first movie thriller ever made, "The
Great Train Robbery."

The picture opens with "The Kiss," 24
seconds long, and apparently negotiated
with much difficulty, since the actor's
mustache gets in the way, and so does
his nose for that matter. There's a
good kick and a laugh there, eh, when
your public compares this with the mod-
ern art of love making?

Then there is "An Old Maid in a
Drawing Room," featuring Gilbert Sar-
ony; "Street Car Chivalry," an impel-
ing subject of a few seconds "chival-
rying" and the crown thriller, "The Great
Train Robbery."

How they must have gasped at this
thirty years ago, as the vandals "shot
down their victims like rats," line up the
passengers for the shake down, and fin-
ally, get their just desserts from the
blunt nosed bullets of the law.

If only from a standpoint of compari-
son, this one is well worth the exploi-
tation and the resulting respect it will
create with your public for the great in-
dustry of today, as against the first
crude stages. And aside from this, itll
draw them from curiosity, it'll amuse
them, and send them out talking about
your show.— THE REEL JOURNAL.

Edward Brewer, manager for First
National at Oklahoma City, is recovering
from an attack of the flu.

G. E. Gage, with Universal's poster de-
partment of Dallas, Texas, was an Okla-
homa City visitor the past week.

Page Twelve

THE REEL JOt

LOUIS

FILM MARKEl

Illinois Mine Situation
Hard Blow to Showmen

Motion picture exhibitors in the many
Southern Illinois cities and towns that
are dependent upon the coal industry for
their principal source of revenue are
facing the most serious crisis of their
business careers.

Unlike Pennsylvania where a long
drawn out strike caused depression in
the coal fields, Southern Illinois appears
on the verge of financial ruin with peave
prevailing between the operators and
miners. And the worst is yet to come
because the mines have not yet entered
upon the neutral dull period, May, June,
July and August.

In former years February and early
March brought the peak of prosperity
in Egypt — as the district is best known
to the people of the Prairie State — but
this year February saw many of the
largest _ colleries closing their work
shafts indefinitely. Thousands of work-
ers are leaving the district for other
fields of endeavor. Thousands will never
return.

And it will explain why later in the
season the St. Louis film exchanges
probably will have considerable trouble
making their quotas for pictures. No
one not conversant with conditions in
the Southern Illinois coal fields can re-
alize what the situation is today and
what it will grow into.

Melody Series Well Liked
In St. Louis, Harris Says

"Songs of Ireland," the initial release
of the Pathe "Famous Melody Series,"
is proving a very timely attraction ac-
cording to J. A. Harris, Pathe Branch
Manager in St. Louis, who visited the
Home Office the past week. Among the
first run theatres to book the Irish sub-
ject for special presentation was Loew's
State Theatre in St. Louis.

In the St. Louis district, two-reel
comedies have made remarkable prog-
ress, according to Branch Manager Har-
ris. He is also enthusiastic over the
call for Pathe serials by the best houses.
Mr. Harris stated that the Pathe Public
Relations Department, under Miss Regge
Doran, has secured excellent co-opera-
tion in his territory on "Treasures of
the Vatican." He also praised the ex-
ploitation work done by Tom North, of
the Pathe Exploitation Department, on
"A Pilgrimage to Palestine" series.

Jules Levy, a special representative
for United Artists, is in town and will
spend another week in our city. He
formerly was sales director for Uni-
versal Film Corporation.

Columbia in Rapid Growth,
Names 3 New Salesmen

Barney Rosenthal, president of Colum-
bia Picture Corporation, has announced
the appointment of three new salesmen
for that organization, setting a mark for
strictly independent state right picture
distributors in these parts.

The new men are "Buns" Derby, as-
signed to Southern Illinois; D. Boswell,
Northern Illinois, and Irving Prankel,
Eastern Missouri. In addition. President
Rosenthal will take the road, making the
key cities during March, Columbia An-
niversary Month.

Bob Taylor will be in charge of the
office organization.

Columbia Pictures is celebrating the
second anniversary of its entrance into
the independent field. Prior to that time
Rosenthal and Taylor were affiliated
with the local Universal office.

Rosenthal is one of the real veterans
of the business in these parts, with a
service record of something like seven-
teen years to his credit. He is known
personally to every exhibitor in this vast
territory, and this wide acquaintanceship
has been of the utmost value in build-
ing up the business of this exchange to
the point where it is now necessary to
have four men on the road to take care
of the service needs of its patrons.

The company is now in a position to
give exhibitors complete programs. It
has some of the outstanding independent
features, a well selected line-up of West-
erns and other program features, plenty
of shorts and educationals and several
knock-out serials.

NEW MADISON, ILL., HOUSE.

F. W. Laventhal, 4025A De Tronty
street, St. Louis, has awarded contracts
for his new theatre at Madison, 111., and
construction will start at once. The house
will cost $50,000.

Manager Sculley of Metro-Goldwyn
spent much time out in the territory.
Tom McKean of F. B. O. also made sev-
eral Southern Illinois key cities.

Ross Denny of Carrollton, 111., has
taken over tne Grand Theatre at Jer-
seyville. 111. He will operate it in con-
junction with his Carrollton house.

J. S. Wolf, auditor for Producers,
dropped in on a routine tour of the Mid-
Western exchanges of the company.

Walter Brown, broker for Producers,
has resigned. Joe Uxa, formerly with
Educational, has filled the vacancy.
Brown has not announced his future
plans.

S BRIGHT BITS
NEWSY NO'

1e1 [=1F=1 I =1I— I I — I F= l L=J L=d[=lC

C. D. Hill, district manage
ducers Distributing Corpori
gone to Omaha.

Motion pictures of the
Browns in spring training
Springs, Fla., were shown
State Theatre, St. Louis, Mo.
of March 6. The following wi
Hornsby and his Cardinal as
the National League pennani
screen. The International IS
arranged these specials as a
St. Louis baseball lovers.

Steve Farrar of Harrisbur
purchased "Damaged Goods'
road show it through Easter
and Southern Illinois. John 1
Herrin, 111., will branch into
field and will road show T.
"The Naked Truth."

The Orpheum and Grand t
Harrisburg, 111., have consol
will operate in the future unde
management. The Orpheum
alize on large feature film
Grand will run Westerns, ser
dies and similar pictures.

J. Flynn, special represe;
Will Hays, is in town to c
officials and members of the
Film Board of Trade.

Harry Strickland, Southei
salesman for United Artist
back on the job within a wi
days and it is anticipated th
be given a big welcome in t
a flock of nice contracts by t
ors of the territory. Recently
transferred to the Los Angeh
United Artists in order that
visit his mother who is serio
her home in that city.

The Rex Theatre, Spillertow
open on March 22.

Frank Barnes has opened hi
new Grand Theatre at Cam
seats about 500 persons and
modern in every way. The
of Carmi pay their respects
on his opening day by ever;
tioning his house in their
advertising. The local paper
voted much of their first p
to telling about his new hou

Lew Bent, salesman for F.
been laid up by an attack of
rheumatism.

(20, 1926

Page Thirteen

lust a FEW days left ^ ^

- - which is not only
our Anniversary Month

BUT

EXHIBITOR'S
OPPORTUNITY
MONTH

YESSIR -" we're three years old
and proud of our record and
product. We want you to join us
in our celebration and want to
make it worth your while by of-
fering you money-making pictures
at money-saving prices.

REMEMBER --
Just a few days left
So-

HOP ON THE BAND WAGON NOW!

AVAIUBLE
FOR BOOKING

"Mine With the
Iron Door"

"Plastic Age"

"Re-Creatlon of
Brian Kent"

"Girl Who

Wouldn't Work"

"Capital Punish-
ment"

"Checkered Flag"

"Wrong Doers"

"Shining Adven-
ture"

"Playthings
of Desire"

"Other Woman's
Story"

"Mansion of Ach-
ing Hearts"

"Married"

"Savages of the
Sea"

"Millionaire
Policeman"

"Desperate
Moment"

"Love Gamble"

"Lovers' Oath"

And Many More

St. Louis Film Exchange

334 OLIVE STREET

HARRY HYNES, Mgr.

ST. LOUIS, MO.

Page Fourteen

THE REEL JOL

FIRST NATIONAL
The White Moth, Barbara La Marr,
Conway Tearle.— A very good picture.
Audience well pleased. — W. F. Sauer-
wein, Community, New Athens, 111.

Declasse, Corinne Griffith. — A very
good picture. Condition of print good. — *
E. R. Rucker, Columbia, Columbia, 111.

Those Who Dance, Blanche Sweet. —
Good picture. Everyone that saw this
feature said it was good lesson for old
and young. Run this and advertise it
good and you will have them coming
good. Print and accessories good. — B.
W. Hawkins, Mainstreet Theatre, Drexel,
Mo.

New Toys, Richard Barthelmess. — A
very good picture. Audience pleased.
Film and accessories good. — A. B. Dere-
miah. Community, Leadwood, Mo.

Flowing Gold, Milton Sills. — Good pic-
ture and pleased all. — C. A. Riggs, Gem
Theatre, Hartford, Kansas.

Sandra, Barbara Le Marr. — Receipts
$13.90. Those who saw the picture were
well pleased. Small crowd, bad weather.
Print and advertising accessories good.
— P. J. Burford, Princess, Doniphan, Mo.

The Live Wire, Johnny Hines. — A
knockout. A real honest-to-goodness pic-
ture. Hines is always good. Give us
more like this one. More than filled the
house. Very good business in spite of
rain. — A. M. Albrecht, Rialto, Bushnell,
111.

Sally, Colleen Moore. — Many comments
on this one. Personally I thought it a
good comedy drama. It sure pleased.
Print A-No. 1. Accessories good. — J. W.
Baird, Strand Theatre, Pattonsburg, Mo.
PARAMOUNT

Behind The Front, Mary Brian and
Wallace Beery. — A 100 per cent picture,
showing the funniest rookies who ever
did K. P. duty. It is a real "Laff-time
guarantee." Six reels, Population 125,-
000.— William Noble, Criterion Theatre,
Oklahoma City, Okla.

Idle Tongues. — A good program pic-
ture. Audience fair, pleased 100 percent.
Print and accessories good. — Wm. Wag-
ner, Gem, Rushville, 111.

Hands Up, Raymond Griffith. — Six
reels of 100 per cent picture, full of fun
and frivolity and exceedingly interesting
throughout. Population 125,000.— Wil-
liam Noble, Capitol Theatre, Oklahoma
City, Okla.

We Moderns, Colleen Moore. — A very
pleasing picture; hardly as good as some
of Colleen's pictures. Had good attend-
ance considering weather. Print and ac-
cessories good. — C, Pittman, Star, West
Union, 111.

UNIVERSAL
The Riddle Rider (Serial)— This was
the best serial and money getter ever
made. It made Desmond a star. Should
have been thirty episodes instead of 15.
— H. B. Garber, Elite Theatre, Baxter
Springs, Kas.

Shore Leave, Richard Barthelmess. —
A very pleasing picture. Condition of
print and accessories good. — R. H. Clark,
Opera House, Effingham, 111.

Phantom of the Opera, special — A
wonderful picture and we enjoyed nice
business here. — H .B. Garber, Elite, Bax-
ter Springs, Kas.

I Want My Man, Doris Kenyon. — Very
good feature. Pleased most of our pa-
trons. Print and advertising ood. — A. E.
Lamkin, Star Theatre, Stockton, Kansas.

The Gaiety Girls, Mary Philbin.— A
splendid picture. Miss Philbin always
draws well with us. — H. B. Garber, Elite,
Baxter Springs, Kas.

TEAR OUT THIS BLANK AND
MAIL IN YOUR FILM REPORT TODAY FOR THE NEXT ISSUE
THE REEL JOURNAL,

512 Manufacturers' Exchange, Kansas City, Mo.

Selling Ticket Coupo
Merchants Bulk

My opinion
Title

pictures

recently played

here

is as

follows :

Star

Prodi

jcer

Remarks : ..

Title

Star

Prodi

icer

Remarks: ..

The problem of how to fil
town theatre on an "off-nigl
summer nights when the he
ordinarily be closed, has beer
one way by B. F. Silsbee, a P
man working in the Detroit
Mr. Silsbee has not only he
exhibitors through an effectiv(
tie-up, but he has also built
siderable business on Pathes
other short subjects, the idea
tion for the "weak sister" da

The plan is to have the exl
up with various merchants, bi;
dealer for each line of good
one grocer, one butcher, on
dealer, etc. These merchant;
exhibitor from $1 to $2 a w(
their store they hand out coi
the purchases of a certain £
goods which when presented
theatre entitles the holder to i
ticket.

During the period when th
short subjects run, the exhibi
to use the merchants' names
his hand-bills, on a slide on i
and in other ways. The mer
mits the exhibitor to put
whites and window cards in
With this plan the merchant i
by securing extra business i
viously went to his competitc
exhibitor is assured that he w
profit on each night, as he s
expense money on the first of
from the merchants.

The patrons and many n
who very rarely come to th
on these lean nights become
and attend the showings anc
exhibitor is able to sell thei
his house advertising on tl
regular attendance.

In practically every town
exhibitor made this tie-up ^
chants, the merchants gave
sum to the exhibitor that covi
his general expenses, and tl
plus what money came in wi
pons was net profit. In soi
towns the exhibitors were na
luctant about making the tie
was necessary for the salesn
the showmen startetl in linii
merchants. In one town of :
lation where the exhibitor's
been from $25 to $30 on Tu
Wednesday nights, the mercl
his receipts up so that he ni
profit on these two nights.

This exploitation plan can I
effect on summer nights when
town showman closes entirely,
antee from merchants will assi
even break and the chances a
will make a handsome profit.

Mr. Silsbee says that the
who have used the plan hav(
that they have never made
$25 net profit and this very
days that had previously beei
at a loss, or no showing wh.
been held.

If Every Exhibitor Does His City

Duty There Will Be No Mediocre Theatre ..

Pictures. Exhibitor

The new film building being
Tom H. Boland and the T.
Investment Company at Oklal
is nearing completion. The bi
cost about $60,000 and will
modern and fireproof. Expect
thus far are First National,
Metro.

March 20, 1926

Pag€ Fifteen

Two rents per word
pnyahle In ndvnnce.
IV o aflvertlsements
accepted for \en%
than 50e.

=®

THE CLEARING HOUSE @

=]=

E[=

1 1 1 1 1 1 I III.IM l.t.t.l.l.l.l.l.M.I.I.I.I.I.I.I.I.I.LM.I.I.H.l.l

i.i.i.ii.l.T.l.i.l.l.iiii.n.iiii.i.MM.i.M.ir.iMi.iM.nTir.l.i.l.l.ir.i

Sells

Second Hand I'^qulpment, SciitH* Projectorst
ScreenM, Piano»» Organs, Theatres and Mis-
cellaneous Articles.

Buys

imtes for other siincea
(urnlNhed on request.
Write for detailed re-
port of clrcalatlon
coverose.

=1=

=] =

MUSICAL INSTRUMENTS.

We have them for any size show, and
(any type. Also used Fotoplayers and pipe
iorgans, most any make. The house of

Wurlitzer is back of anything we sell
lyou. Investigate our Wurlitzer Hope-
ijones Junior PIPE organs for smaller
thouses.

WORLD'S L-^RGEST MUSIC HOUSE
THE RUDOLPH WURLITZER CO.,

1114 McGEE ST., K. C. MO. Victor 9635

j 1500 Upholstered Opera Chairs as good as
!inew, $3.50. Guaranteed suitable for best thea-

ttres. Two Simplex motor-driven, $550.00.

fllotiographs, $165.00— or two for $300.00.

•rowers "G," $175.00. Powers "fiB," $210.00.

i Brand new motors. $19.00. ..Used motors, $G.
Automobile OV-nerators and Suitcase Portable
Projectors, new and used, at big bargain
prices. — Western P'eature Films, 730 S. Wa-
bash Ave., Chicago, III. P4t— 3-20

WE HAVE A LIMITED number of % HP,
HO Volt, DC, and 220 Volt, DC motors at
$5.50 each. 1/6 HP, same as above at $6.00
eacli. First class condition and ovcrliauled.
Cash with order. Suitable for o|)erallng niov-
. lug picture niuclilnes, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bidi.'., Duluth, Mlun. C-tf

FOR S.VI.E CHK.^P — All electric Champion

corn popper <»f I U) l>. <\ current; used ten

months; will sell lor $100 cash if taken at

once. Address Emll Zirbes, Hazelton, N. D.

, P8T — i-i

NKW and used Theatre Chairs. Wonder-
ful Buys. Replace your biolten backs and
seats with new ones. Mail u.s your sam-
ple s^_C^^JDemel, ,S4.'> So uth State, Chicago.

THEATRE WANTED

To buy or lease by April 1st. Write
full details. B. W. Hawkins, Dr^xel,
Mo. ctf.

I*-

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9635

KANSAS CITY, MO.

Here Is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 6-inch emery
Avliecl on one side and (S-lncli buff on the
other. Are of full >4 HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains In new motors,
Vi HP, 110 volt, 60 cycle, single phase, AC,
w]th cord, plug and pulley at $9.75 each.
Money refunded If not satisfactory. Largest
dealers In new and used motors and genera-
tors in the Northwest. — General Distributing
Co., 110 Lake Ave. S., Duluth, Minn. Ctf

FOR SALB

; — Two theatres in

towns of 1,000

each.

Good

eciuipment.

reason

able rent.

and

a money-maker. I^rice

$3,500.

Address

Box

C. F.

care

of Reel Journal,

Kansas

Citv,

Mo.

P2t-

-3-20

Non-Union Operator" desires steady posi-
tion immediately. Handle any equipment.
5 years' experience ; no bad habits ; reliable ;
married; reasonable salary. — C. S. Tressler,
304 Mathewson. Wichita, Kas. P2t— 3-20

AT LIBERTY— Expert operator with four
years' experience. Can give reference. Mar-
ried. — Charles R. Lewellen, Eaton, Indiana.

P3t— 3-20

Minnesota Scenic Studio, 242 Second Ave.
nue North, Minneapolis. P6t — 3-13

SPECIAL BAUGAIN prices on brand new,
motor driven funs, 16-In. at $35.00; 18-In. at
$45.00; 20-in. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted ou one
unit; will operate off your light socket;
money back guarantee, 110 voll, 60 cycle, sin-
gle idiasc, AC, DC, of the same price. Gen-
eral Distributing Co., 110 Lake Ave. S., Du-
luth, Minn. Ctf

BOILER BROTHERS

THEATRE ARCHITECTS

114 West 10th St. 340 Douglas BIdg
Kansas City, Mo. Los Angeles, Calif.

isas Citr

ColorplateCo

81'and Walnut - Kmtar Gty

Maiii4707

Halftones Color Hates
2nc Etchinis;

Brand neir 1 KAV WestlnKhonse, 82 volt,
I ISO speed, light and power greneratora
at $48.00 each. 26% casit, balance C. O.
D. We have special prices on 32 volt
motors. We repair and rewind electric
motors and Kenerntors, etc.. Bargains on
electric fans. Cieneral DistribntlnK Co.,
Security Storage Bidgr., Duluth, Minn,

Ctf-10-3

FOR SALE — Used Theatre Chairs of all de-
scriptions. Immediate shipments. Largest
stock of chairs in the West. — The Theatre
Seating Company, 845 South State St., Chi-
cago, III. P9t— 5-1

Mailing Lists

"^ Witl help you increase sale*

^ Send for FREE caUloir ulvinK count

^BDii prices on thousands of Llas!iifiB<

Eam«n of your best proBjpective cub torn

ers-Nationai. State andLocal;-liKUvkI-

uals, ProfesaioDB, Business Coucems.

\CiC/ Guaranteed C (^ ,

fy/O byc«lundoi 3^ each

Reliable!

THE BOX-OFFICE
REPORTS IN THE

REEL
JOURNAL

During the past year, THE REEL
JOURNAL has printed nearly
:i,000 reports on pictures from ex-
hibitors of this section. A page
or more every week! And more,
we'll print all you send In; good,
bad or indifferent! The reports
tell the truth! That's why more
and more exhibitors are booking
by them.

Among the contributors in this
issue :

A. K. Lamkin, Stockton, Kas.

J. W. Baird, Pattonsburg, Mo.

E. R. Rucker, Columbia, III.

W. F. Sanerwein, New Athens, 111.

Wm. Noble, Oklahoma City.

H. B. Garber, Baxter Springs, Kas.

Read them every week and

send in your reports,

Too!

^fli^P^"

YOUR MOST EFFECTIVh SALtSNAN

A Wonderful Instruinent

greatly UNDERPRICEDl

STYLE 45 FOTOPLAYER ORGAN

♦♦•♦♦•t-*******^

^♦•♦♦••♦♦♦♦•tf »»••»«»»♦»«••»•>•*• • w »o»»».

Price New $7,800 - Renewed Throughout ^
and in like new condition, only

4,750??

WHAT IS THE FOTOPLAYER PIPE ORGAN?

It is simply a Player Piano with a pipe organ
attached. In the place of one roll it has two —
one above the other. Expression levers the same
as a Player Piano so anyone can put the same
expression into the music as though they were
playing by hand. You do not have to know
anything about music. A good ear player is
really better than a graduate musician as the
natural ear is the best guide. If you have a sob
scene, use the flute in the treble and the 1 6 ft.
deep, soft bass and tremola. This creates an im-
pressive atmosphere which increases the effect oV
the picture beyond description. If the next scene
calls for a march or foxtrot, have this roll accord-

ing to the "Q" sheet on the other spindle. The
instant the screen goes dark for the other scene
move the lever which takes about one second and
you have your march or your foxtrot. Bring in
the drum and orchestra effects as you want them
or as the picture demands.

Following is a list of pipes, notes, traps and
effects that are contained in a special 45 Foto-
player which retails new at $7,800.00. This in-
strument we have, however, has been used but
has been renewed and is guaranteed the same as
new, and will be sold at only $4,750.00 — 124
weeks to pay. Remerpber, this is the best Foto-
player made and is here reduced nearly 40%.

TREBLE

Vox Mystica

Quintadena

Flute

Flute d'Amour

Viol d'Orchestra

ORGAN

(tones from 4 to 10 ft. Key board range
65 notes. 440 pitch.)

BASS

viol d'Orchestre

Violoncello

Quintation

TRAPS AND EFFECTS AS FOLLOWS

Set of Orchestra Bells (31 )

Xylophone

Bass Drum

Pistol Shots, double

Cymbal

Tom-tom

Thunder

Snare Drum

Door bell or Telephone bell

Bird Whistle

Chinese Wood Drum

Triangle

Fire Gong

Cathedral Chime

Tambourine

Castanets

Horses Hoofs
Klaxon
Sleigh Bells
Chinese Crash Cymbal
Steamboat Whistle
Wind Siren
Locomotive Whistle
Locomotive Exhaust
Automobile Exhaust

JENKIN

KANSAS CITY, MO.

Headquarters for the Kilgen Wonder Unit Pipe Organs. $4,300 and up.
Sales distributors Reproduco Player Pipe Organs, $2,150 and up — delivered

and Installed — Terms.

^ansasxity

Saint Louis

T/ie '^ilm Trade' ^aper of the Soutfm'&stj

*^>i2i«i<S8)^c;t^

LAST CALL

on Two of

Harold Lloyd^s

Greatest Pictures

DR. JACK «"d
SAFETY LAST

Prints to be Permanently withdrawn from service

May 22, 1926

We have perfect Prints. Book these Now while
you still have the chance.

WIRE "DON'T WAIT TO WRITE

PATHE EXCHANGE, Inc,

Kansas City— 111 W. ITth St.
F. W. Gebhardt, Mgr.

m. Loots— SS16 OUto St.
Jameg A. Harris, Mgr.

Vnl YI KANSAS CITY, MISSOURI ^^^ ,^

March 27, 1926 '^\i

Pagt Two THEREELJOURNA]

if Chicago

had a Broadway

it would be

"MetrO'GoIdwyri'Mayer Alley/* too.

Look!

what a marvelous line-up
for picture fans
in Chicago
last week!

"The Big Parade," Garrick Theatre,
Indefinite engagement.

"Ben Hur," Woods Theatre,
Indefinite engagement.

"The Black Bird," Chicago Theatre,
Lon Chaney's best.

"His Secretary," Tivoli Theatre,
Another Norma Shearer triumph.

Ibanez' "The Torrent," Roosevelt Theatre,
Oh! what a picture!

New York-Chicago-Los Angeles
and all points between
offer daily proof that

\^citc^o/dwi//7\^^i

'The Talk of the Public'

W. A. SCULLY C. E. GREGORY

Resident Manager j. g. FLYNN, District Manager Resident Manager

3332 Olive Street 1706 Wyandotte St.

St. Louis, Mo. Kansas City, Mo.

March 27, 1926

Paga Thrm*

=»«=

=5€=

=^<=

=5€=

PUBLISHED EVERY

SATURDAY AT'

MANUFACTURERS

EXCHANGE

BUILDING

KANSAS CITY, MO.

Telephone
Victor 3015

The REEL
JOURNAL

BEN SHLYEN

Editor and Publisher

Published Weekly b^ Associated Publications
•^ v V •>«• te . te

Associate Editor
C. C. TUCKER

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

=?«=

=K=

=?&

=?«=

In Keeping With Progress

It seems that the editorial in last week's issue of THE
REEL JOURNAL has been misinterpreted by two execu'
tive members of the Motion Picture Theatre Owners of
Kansas and Missouri, and so for their benefit and for the
benefit of any others who may have misunderstood that
message, the writer wishes to make it clear and emphatic
that his article of last week had only one purpose — that of
constructive criticism.

The writer intended and does intend no inference that
the local exhibitor organization has made no progress, or
that it has made no accomplishments during the several
years of its existence. The criticisms made were directed
solely at the conventions held, and not at the organization.

The policy of this paper has always been constructive.
It has always preferred to lay bricks and not to throw
them. But many times in the course of building a new
structure, or rebuilding an old one, the old one must first
be torn down before it can be replaced by the new.

This is an age of showmanship. Some have termed it
an age of specialization — a day for every man to do the
thing he knows best how to do, and to do it at his best.
Conditions in this business change rapidly — sometimes over
night'. So what obtained in this industry one year ago does
not obtain now. The theatre map is constantly changing.
Men, who have never been in this business before, are
coming into it. Veterans in the business, who, year after
year have followed the same policy, the same methods with
little or no change from when they first started, are heeding
the demands of the times. They are moving forward with
the demands of progress: They are keeping step with the
advancement of this business. And those, who are stand-
ing still, are falling behind. The newer men, with newer
ideas and perhaps broader visions will take the places of
those who fail to advance with the call of the times. In
other words, it is a case of the survival of the fittest.

The exhibitor of today is a business man. This industry
no longer has a place for the fly-by-nighter. This industry
is no longer an "infant," as it has often been called. It has
reached its majority, and is now a husky youth, anxious to
do, anxious to progress. And its success depends upon the
men within it. Originality, initiative, creative genius- — or,
summed up — showmanship is what counts. The funda-
mentals of the soundest businesses can be the fundamentals
of this business. The basic principles of good merchandis-
ing can be the basic principles of good showmanship. For
what, after all, is showmanship, if it is not merchandising?

The successful theatre owner of today is more than just
an exhibitor of pictures. He is first of all a business man,

retailing entertainment for a profit; he must be an advertis-
ing man; he must know exploitation; he must be active in
civic work in his community; he must understand every
detail pertaining to the operation of his theatre (and this
should include a knowledge of projection) ; he must be a
showman. All of which holds especially true in the case of
the smaller town theatre owner, who does not have and
who cannot aiford a staff of assistants to do all the necessary
"chores."

It has been said that experience is the best teacher.
But to be taught by our own experiences is a very expensive
method. How much better it would be for all of us, if wc
would be willing to be taught by the experience of others!
And this should be very easy, for all that is needed is the
desire to learn, it having been pointed out in the foregoing
of the necessity to "know" in this business today.

It has been called to our attention that at several con-
ventions speakers were present, who addressed the assembly
on various topics of interest to the exhibitors and that the
exhibitors "don't care for thjt kind of stuff" — they simply
won't listen to it. But it must be recalled that this business
has changed materially since a year ago, and that what held
forth then, does not obtain now. It is not a case of willing-
ness to listen, but a case of necessity. A case of necessity
to progress or to fall back. A case of strict business de-
mand. And the demand of business must and will be
heeded.

The writer did not like olives the first time he ate one.
But gradually he acquired the taste. The exhibitor of yes-
terday may not have liked to listen and learn from others,
but the exhibitor of today is a different person. He is a
business man, vitally interested in his business and on the
alert for every new thought, every new idea that he can
practically and profitably apply to his business. What,
therefore, could be more profitable to some showman than
to learn from a fellow showman of just how to handle a
situation with which he is similarly confronted; than to
learn how to attract more patrons through better lobby
displays, built at lower costs; than to learn how to reduce
his operating costs and at the same time increase the effi-
ciency of his projection equipment; than to learn a way to
improve his newspaper advertising? And all this can be
obtained from fellow exhibitors right in our midst! All
this can be a part, a very important part, of every exhibitor
convention!

It would be a revelation — a step of progress — to see the
coming exhibitor convention, lifted from the rut of, what
it seems is referred to as sort of, a "tradition" and do the
thing as a business gathering for business men.

fx.®en S^h^^^^

Paga Pout

THE REEL JOURNAL

Independent Film Corp. Buys Out Standard

Silverman's Organization Now Has the Largest Array of Picture Product

in This Market.

"Cohens and Kellys" Held
Over Second Week Here

The announcement that the Independ-
ent Film Corporation has bought out the
Standard Film Exchange probably will
be received as a surprise by many in the
industry as negotiations for this pur-
chase were consummated a few days
after they were begun, and, too, since
Standard was the oldest independent film
exchange in this part of the country.
However, when the brief but active his-
tory of the Independent Film Corpora-
tion is brought to lie-ht, it probably will
not be surprising that this rapidly grow-
ing organization has taken another pro-
gressive step, making it now one of the
biggest independent exchanges in the en-
tire middle west.

Taking over Standard by Independent,
of which Joseph Silverman is president
and Charles Bessenbacher, manager,
gives this company an unusually large
stock of films, among which there is as-
sembled almost every type of production
that the exhibitor may desire. Unques-
tionably Independent has the largest
array of western features the present
market affords, offering here a remark-
ably large number of stars, 26 in num-
ber, featured in as many different series
of pictures.

Incorporated on April 6 of last year,
the Independent Film Corporation began
its first expansive move by taking over
the Crescent Film Corp. and the Western
Pictures Co. and later the Preferred Pic-
tures company. Joe Silverman, who at
one time was an exhibitor, made an hum-
ble start with just a handful of features
as an independent exchange man. And
in less than a year this progressive ex-
ecutive has built up the largest inde-

pendent exchange in this territory.

"It has always been my desire," said
Mr. Silverman, "to make the Independ-
ent Film Corporation the service station
of the exhibitor — to be able to serve him
best with every kind of product that he
might need to make the most money.
And I believe that with the acquisition
of the Standard product we now have a
most complete program of pictures to of-
fer — from cartoon comedy to the very
finest multiple-reel feature production."

It is interesting to note that Independ-
ent's product consists of the following:
19 Columbia productions; 6 Waldorf; 14
Perfection; 14 Banner; 6 Royal; 10 Chad-
wick; 6 Kenneth MacDonald; 6 Frank
Merrill; 16 Preferred; and 5 special fea-
tures; 6 Wolf heart dog stories; Western
features in the following series: Buffalo
Bill., Jr., Buddy Roosevelt, Yakima Ca-
nutt, Ben Wilson, Big Boy Williams, Les-
ter Cuneo, Art Mix, Neal Hart, Pete
Morrison, Matty Mattison, Allene Ray,
Franklyn Farnum, Jack Livingston, Jack
Hoxie, Wally Wales, Wm. Fairbanks,
Dick Hatton, Edmund Cobb, Leo Malo-
ney. Jack Perrin, Bill Cody, Richard Tal-
madge and Snowy Baker; three serials,
namely, "The Flame Fighter," "Riders
of the Plains" and "Days of '49"; two-
reel comedies, Hallroom Boys, Regular
Kids, Bobby Dunn, Billy West, Speed,
XLNT, Monty Banks and Joe Rock; a
series of six two-reelers featuring Benny
Leonard; 26 Felix Cartoons, 26 Krazy
Kat Kartoons, 30 Alice Comedies, a new
series of 26 Mutt and Jeff Cartoons,
Screen Snapshots, a novelty reel of mo-
tion picture stars, released one every
other week.

So successful was the premiere run of
Universal's "The Cohens and the Kellys"
at the Liberty Theatre last week that the
management decided to hold it over for
a second week. In addition to the splen-
did attendance, the audience reaction
was very good, according to Manager
Sam Carver.

Churchill Leaves Monday
For F. B. 0. Convention

R. E. Churchill, manager of the local
exchange of the Film Booking Offices of
America, Inc., at 1717 Wyandotte Street,
and Wm. Benjamin, special representa-
tive, will leave on Monday, March 29,
for Los Angeles, Calif., where they will
attend the annual Sales Convention of
F. B. 0. on April 1, 2 and 3. Represen-
tatives of the thirty-five exchanges
throughout the United States, as well as
the executives from the General Offices
in New York, will be in attendance.

Film Booking Offices of America, Inc.,
is one of the country's largest motion
picture producing and distributing com-
panies, with representative trade in all
the larger foreign countries. It is just
closing the most successful sales year in
its history and at the Hollywood conven-
tion plans will be formulated for the
coming season of 1926-7, when, it al-
ready has been announced, the almost
unprecedented number of fifty-six fea-
ture-length pictures and more than four-
score short subjects will be made and
released.

Midwest Opens Kennedy,
New Kirksville House

E. C. Rhoden, manager of Midwest
Film Distributors, went to Kirksville this
week to attend the opening of Midwest's
fine new Kennedy Theatre, which was Fri-
day, March 26.

The new house which was leased to
Midwest by J. M. Kennedy, the builder,
seats 1,200, and is one of the finest
equipped and appointed theatres in the
state. The Kennedy will be Midwest's
second Kirksville house, the other, the
Princess, being under lease for some
months. Jack Moore, St. Joseph exhibi-
tor and formerly a First National sales-
man, will manage both houses.

DENNY'S NEXT ANNOUNCED

The combination of Reginald Denny
and William A. Seiter will continue to
function, according to an announcement
from Carl Laemmle yesterday.

The next picture this comedy team of
star and director will make will be "Take
It From Me," from the popular musical
comedy by 'Tom Egbert.

U. A. TO MOVE HEADQUARTERS TO
HOLLYWOOD, OCTOBER 1
Los Angeles. — United Artists will
move its headquarters to Hollywood,
by October first, company officials state.
All of the company's activities will be
centered here under the plans.

Harry McClure Agrees With

Editor's Views on Convention Business

Emporia, Kansas exhibitor, who is a member of the Board of Directors
and who has been one of the active leaders in the organization for some years,
wrote the Editor of THE REEL JOURNAL the following letter, which is
self-explanatory :
Mr. Ben Shlyen,
Editor, The Reel Journal,
Kansas City, Mo.

March 24, 1926.
Dear Ben:

A long and loud "AMEN" to your editorial in your last issue regarding
exhibitors' conventions. For three or four years I have been advocating with-
out particularly interesting anyone the setting aside of some time at every
convention to be devoted to round tables. Group exhibitors from towns of,
say, 2,000 and under in one room; towns of over two and under six in another
group, etc., and let them discuss their problems with a selected chairman in
charge of each group who with a heavy ball bat could keep the meetings from
being turned into cussin' contests with the blankety blank film companies as
the goats. I have half a hundred questions that I would like to talk over with
a brother exhibitor from some town of about my size. And, I believe every
exhibitor feels the same way.

And your suggestion to have speakers to talk on various subjects, such as
exploitation, music, newspaper lay-outs, etc., is a mighty good one. In fact,
Ben, your editorial was the most constructive article that I've read for a long
time. And it is practical and could be and should be carried out.

With best personal regards, I am

Very truly yours,
(Signed)

H. A. McClure,
Manager, Strand Theatre.

March 27. 1926

iPaf • Fivm

....from Push Cart Peddler to Millionaire!

That's the tjrpe of fast
action and romance
this one holds. A vivid
picture pulsating with
life and gaiety of the
Metropolitan centers.

A great vehicle for Jack
Mulhall, and you know
how he's getting the
mon', and no perhaps
about it

Released Now
by

Pleasures

of the Rich

^^^ ^^ SU00E5TED BT THE 3TOR.T

"THE WR.ONQ COAT' DT HAR,OLD M^GRjATH
ADAPTED AND 5UPER.VI3ED FOR. THE SCREEN BT A.P.TOUN&ERa
DIR.ECTED BT LOUIS GASNIER?

HELEN E CHADWICK- JACK MULHALL
&HEDDA HOPPER

Midwest Film Distrs., Inc.

1710 Baltimore

E. C. RHODEN, Mgr.

Kansas City, Mo.

Fage Six

THE REEL JOURNAL

Publix to Become World-
Wide Institution, Katz

Atlantic City, N. J. — Addressing the
first annual convention of Publix Thea-
tres, Sam Katz, president of the com-
pany, stated yesterday that eventually
there would be a Publix theatre in every
country throughout the world where
American films are exhibited.

Later it was learned from other
sources that Katz estimates this ambition
will be realized within five years.

Katz made this statement in a general
talk to the assembled theatre managers,
189 in number, on the opportunities in
the Publix organization for real merit.

Sam Dembow, head of the booking and
bujring department, said in his address
that the organization spent $15,000,000
on rentals.

Metro-Goldwyn Offers
3 Features for April

The Metro - Goldwyn - Mayer releases
for April are "Brown of Harvard,"
"Mike" and "Money Talks," according to
an announcement this week.

These three pictures are all box-office
attractions from every angle — stories, di-
rectors and players of these productions
are all of the popular variety that makes
money for the exhibitor, said J. E.
Flynn, district manager, who was here
this week.

"Brown of Harvard" is a story of ath-
letics, love and intrigue at America's
greatest university — the principals are
the young, contemporary figures that the
public loves. William Haines, Mary
Brian, Jack Pickford and Mary Alden
are in the cast.

"Mike," featuring Sally O'Neil, and
written and directed by Marshall Neilan,
will have its release in April. This com-
edy success is full of laughs and excite-
ment. The cast in support of the fea-
tured player includes William Haines,
Charles Murray, Ford Sterling, Frankie
Darro, Junior Coghlan, Muriel Frances
Dana and Sam de Grasse.

A Rupert Hughes comedy will also be
released during April. It is called
"Money Talks." Owen Moore and Claire
Windsor are the featured players.

N.'s "THE VIENNESE MEDLEY
CHANGED TO "THE GREATER
GLORY"

"The Greater Glory" has been selected
as the permanent title for "The Viennese
Medley," a First National special pro-
duced by June Mathis.

The first public showing announced of
the picture will be at the Strand Theatre,
New York, April 11th.

The cast of "The Greater Glory" is a
notable one, with Anna Q. Nilsson, Con-
way Tearle, Mae Allison, Jean Hersholt,
Lucy Beaumont, Ian Keith, Nigel de Bru-
lier, Edward Earle, Virginia Southern,
Marcia Manon, John Sainpolis, Mary Mc-
Allister and a number of others in promi-
nent roles.

FIFTY IN WORLD CHAIN
_ Omaha — The World Realty Co. is plan-
ning to extend its chain throughout Ne-
braska and will run its houses on a plan
of joint vaudeville and pictures. The
chain may include 50 houses eventually.

Lee Jones of the American Theatres
company has opened a business office at
1120 Chambers Bldg. Mr. Jones is as-
sociated with Jack Truitt in the opera-
tion of several Missouri theatres.

* * *

C. D. Hill, district manager for P. D.
C, stopped over in Kansas City Saturday
en route to St. Louis, following a visit
with his Des Moines and Omaha
exchanges.

* » *

A. H. Levy, formerly with Fox here,
has taken a position as a salesman with

the Kansas City Educational E:!cchange.

» » *

These out-of-town exhibitors were on
film row this week: L. Breunninger,
Lawrence circuit, Topeka; O. F. Sullivan,
West, Wichita; T. S. Wilson, Casino,
Excelsior Springs; Frank Weary, Farris,
Richmond; Carl Cummings, Community,
Gower, Mo.; Willard Frazier, Paola; F.
W. Meade, Meade Theatre, Kingman,
Kans.

Lou Rodgers, general salesmanager for
Arrow Pictures, left Kansas City for
Omaha Monday, after visting with local
states rights exchanges.

With the first signs of spring. Movie
Row rumors have it that A. H. Chaifee,
First National cashier, has purchased a
marriage license.

* * *

Harry Taylor, branch manager; W. E.
Truog, assistant district sales director;
Bob Gary, exploiteer, and the entire Uni-
versal sales force left Wednesday for
Chicago, where they will attend the mid-
dle western "U" sales meeting.

W. C. Ilaynes has been promoted to
special representative for Universal out
of the local office. Ben Taylor, formerly
city salesman for Fox here, has succeeded
Haynes as city salesman for Universal.

J. E. Flynn, district manager, and E.
M. Saunders, Western sales manager for
M-G-M, were visitors at the local branch
office.

* * *

Ben Blotcky, manager, R. C. Li Beau,
district manager. Earl Cunningham, ex-
ploiteer, and the entire Paramount sales
force left last Sunday for Atlantic Cty
to attend their international sales con-
vention.

What ho! me hearties!

A wave of laughs

ahead!

A regular tidal wave,
too, whenever you
book one of the new

Christie
Comedies

with

Billy Dooley

Billy Dooley's sailor comedy gets
funnier and funnier.

—EXHIBITORS HERALD

"A SALTY SAP"
Crammed with laughs.

—FILM DAILY

"A GOOFY GOB "

A 8Ui"e bet . . . Play up Billy Dooley.
-EXHIBITORS TRADE REVIEW

"A MISFIT SAILOR "
Audiences ought to roar.

— M. P. WORLD

Have you had your eye on this
boy Dooley? He's turning out a
brand of comedy that makes 'em
roar louder than a storm at sea.
He's there!! When you've got
an anchor like this, you know
your old boat is safe, no matter
what the rest of your program
may be!

KANSAS CITY: 130 W. IStli St.
C. F. Senning, Mgr.

.ST,

LOUIS: 3334 Olive

S. J. HankiD, Mgr.

March 27. 1926

Pagm Smvmn

Since acquiring the Standard Film Exchange we now have
available for exhibitors the greatest array and variety of
product ever offered on this market. As always — we're at
your service.

Whatever You Want -We've Got It!

Featuring 26 of the best western stars in pictures.
26 different brands of western features with casts
and stories that spell sure-fire box-office.

Comedy-dramas, melo-dramas, sea stories, society
stories, action stories — everything you want in this
line. 19 Columbia Pictures — 6 Waldorf — 14 Perfec-
tion — 14 Banner — 6 Royal — 10 Chadwick — 6 Kenneth
MacDonald — 6 Frank Merrill — 16 Preferred — 5 Spe-
cials — 6 Wolfheart Dog Pictures.

Alice, 1 - reeler — Regula r Kids, 2 - reelers — Bobby
Dunn, 2-reelers — Billy West, 2-reelers — Arrow, 2-
reelers — Speed, 2-reelers — XLNT, 2-reelers — Benny
Leonard, 2-reelers — Hall Room Boys, 2-reelers —
Monty Banks, 2-reelers — Joe Rock, 2-reelers.

New Mutt and Jeff — Felix, the Cat — Krazy Kat,

Pagu Eight

Universal Announces

Super-Serial Group

The Universal Pictures Corporation
announces that the most ambitious sched-
ule of chapter-play production ever un-
dertaken by any company has just been
put under way at Universal City for next
season. There will be five chapter-plays,
each of ten chapters or episodes, and
they will be marketed as a part of the
Greater Movie List, Universal's 1926-
1927 output.

The group of chapter-plays is to be
shown as The Famous Authors' Five, as
they are being made from stories writ-
ten by five of the best known authors
in American literature. They are Court-
ney Ryley Cooper, Arthur B. Reeve, John
Morosco, Frank H. Spearman and Wil-
liam F. Cody (Buffalo Bill).

In order of their release, they will be
"The Great West That Was," by Buffalo
Bill; "The Fire Fighters," by John Mo-
rosco; "The Return of the Riddle Rider,"
by Arthur B. Reeve and Fred J. McCon-
nell; "Whispering Smith Rides," by
Frank H. Spearman, and "The Trail of
the Tiger," by Courtney Ryley Cooper.
_ Three outstanding screen stars are
signed up for appearance in these serials.
They are Jack Daugherty, William Des-
mond and Wallace McDonald. Two each
will be made by Daugherty and McDon-
ald. Desmond will be starred in the
other.

Pathe Signs Monte Banks
for Feature Comedy Troup

Elmer Pearson, Vice President and
General Manager of Pathe Exchange,
Inc., announces the signing of Monty
Banks, famed for his spectacular thrill
comedies like "Racing Luck," to pro-
duce and star in a series of feature fun
films to be made upon a far more pre-
tentious scale than any of his previous
comedy sensations.

The contract calls for a minimum of
three features a year during an extended
period. Monty Banks Productions, Inc.,
will make the new Pathe Series, in which
A. McArthur will present Banks. The
star is already on his way to the West
Coast, where he plans to start production
at Hollywood between the 1st and 15th
of April so as to have his initial picture
ready for September release.

BARRETT KIESLING WILL HEAD
P. D. C. PUBLICITY DEP'T.

Barrett C. Kiesling, for several
years personal representative of Cecil
B. De Mille, has returned to California
from New York to undertake a newly
created position as General Publicity Di-
rector for Producers Distributing Cor-
poration.

The present New York publicity de-
partment of Producers Distributing Cor-
poration has been divided into two sec-
tions. Charles Giegerich and Frank Wil-
stach will represent Mr. Kiesling in New
York for advance publicity, while George
Harvey will direct all advertising and
exploitation.

M. P. T. O. DECLARES MUSIC
TAX SITUATION OPTIMISTIC

New York.— M. P. T. O. National
Headquarters announces this week
that replies from Congressional
representatives to the petitions of
state units of the Motion Picture
Theatre Owners of America con-
cerning the Music Tax situation,
especially as it pertains to pro-
posed amendments to the Copyright
ijaw, are as a whole of such a na-
ture as to heighten optimism to a
superlative degree for the success
of the theatre owners' campaign in
this respect.

Diplomacy prohibits National
Headquarters from publishing
these letters in full or identifying
the Congressional leaders, except
to record such documents in the
private files of this organization.

THE REEL JOURNAL

there is a fast moving story around a
country boy becoming a great songster.
The Prince of Broadway," a big fight
picture, with George Walsh. In this one
all of the prize-fighters in the country
are viewed before the silver screen, the
press book promises. The other two pic-
tures on the April list are "Pleasures of
the Rich," with Jack Mulhall, and "The
Fighting Cub," a newspaper story, fea-
turing George Fawcett.

Midwest Announces 4

Pictures for April

The release schedule of Midwe.st Film
Distributors will be four pictures for
April, E. C. Rhoden, manager, announced
this week. The schedule follows:

"Sweet Adaline," with Charles Ray, a
big exploitation special and in which

Signs Mabel Normand
for One Star Comedy

Mabel Normand back!

Hal Roach has signed Miss Normand
to make one short comedy feature for his
series of "Star Comedies," released by
Pathe. The previously announced come-
dies feature Theda Bara, Lionel Barry-
more, Claude Gillingwater, Ethel Clayton
and other notable players. Miss Nor-
mand starts work immediately upon her
arrival in California from the East.

Mabel Normand is perhaps one of the
most famous comediennes of the screen.
Her fame dates from the Vitagraph and
Biograph days.

Attend the Convention
Joplin — April 20-21

Attend the Convention
JopUn— April 20-21

Cpmiiig'

lJilli¥CirSal''S

Gueatcr «*

Movie List

March 27, 1926 ''««• Nl"*

Another Corker Added
Fo UniversaPs Big List

(No, 472f Straight from the shoulder talk by Carl

I Laemmlef President of Universal Pictures Corp*)

I OF COURSE YOU REMEMBER HOUSE PETERS IN "THE STORM/'

WILL YOU EVER FORGET THAT PICTURE? WILL YOU EVER FORGET
lat a gripping story it was, how it held your people spellbound, and what compli-
icits were showered upon you for showing it?

i I THINK "THE STORM ^' STILL HOLDS THE RECORD FOR HAVING
il more bookings than any picture in the history of the business with the possible
eption of "The Birth of a Nation."

WELL, WE HAVE MADE SOME GREAT PICTURES STARRING HOUSE
!ers since "The Storm", but I never felt that any of them quite satisfied me as much
he newest one which has just arrived from the studio.

THIS ONE IS CALLED "COMBAT." YOU'LL LOVE IT!

I I THINK IT IS THE BEST THING PETERS EVER PLAYED IN AND I

i lk he does the very best work of his excellent career.

AS I SAT IN THE PROJECTION ROOM AND WATCHED THIS STORY
bid on the screen, I envied Peters. I found myself wishing that I were a strapping,
iit big six footer, with muscles of iron and with absolute physical fearlessness. I
ind myself wishing that I could toss the villians around as he does and do deeds of
foism as though it were part of the day's work.

A PICTURE WHICH CAN AROUSE SUCH FEELINGS IN ANY MAN'S
last — especially that of a somewhat hard-boiled picture maker — is a good picture. It is
i reat picture. It is great because it accomplishes its object. It creates a wonderful
ision. It transports the spectator out of himself and into the land of make-believe,
it's what we are all looking for when we go to see a show or a picture, whether we
iizQ it or not.

j LYNN REYNOLDS DIRECTED THIS PETERS PICTURE AND HAS DEMON-
Ited that he is a master in putting strong, virile "punch stuff' into his work,

IN "COMBAT" YOU WILL GET THE THINGS YOU LIKE BEST IN ANY
cure — a living, breathing naturalness; a stirring, fiery thing which will yank you out
/ourself.

YOU'LL GET ALL THE THINGS YOU GOT IN "THE STORM"— AND MORE.
ry man, woman and child will enjoy "Combat" and you can advise them to see it
ihout any ifs, ands or huts!

MY FRIENDS, UNIVERAL HAS THE PICTURES AND DON'T FORGET IT!

Faga Ten

THE REEL JOURNAL

Tie Up Music Series with
3,000 Clubs In U. S.

Through tie-ups made by Miss Regge
Doran, director of the Public Relations
Department of Pathe Exchange, Inc., mu-
sic clubs of the United States will co-
operate with exhibitors in the exploita-
tion of the Famous Melody Series, a
series of one-reel productions woven
around the folksongs of various nations
and also of sections of the United States.

Miss Doran has pointed out to musical
societies, of which there are 3,000 in the
United States, how they can better the
public taste for good music by helping
showmen popularize the Famous Melody
Series at local showings.

The Famous Melody Series was pro-
duced by James A. Fitzpatrick. Peggy
Shaw, former Follies beauty, plays the
leading female role. The first three
numbers are Songs of Ireland, Songs of
Scotland and Songs of England, the last
of which will be released April 4th.

Territory Screenings for
"Tramp, Tramp, Tramp"

First National is to inaugurate a new
policy in selling with the introduction of
Harry Langdon's first feature-length pic-
ture, "Tramp, Tramp, Tramp," according
to Bill Warner, acting manager. The
Kansas City Exchange will hold four ter-
ritory screenings, in order to give the
exhibitors an opportunity of rating the
picture before a price schedule is deter-
mined.

The first of the screenings will be held
at Wichita March 28, Warner said. He
is very enthusiastic over this one, and de-
clares it will put Langdon in the class of
Harold Lloyd. "And previously, I haven't
been a Langdon fan either," he declares.

One of the big "kicks" in this one
comes at the finish, after everybody has
been happily married off. Through a
piece of trick photography, Langdon is
represented as a baby cooing away in a
cradle, the proud parents standing over
him admiring the newcomer.

Attend the Convention
Joplin— April 20-21

COOLIDGE COOLS BLUE LAW
AGITATORS IN WASHINGTON
Washington. — Intolerance in the
United States received a severe set-
back early this week, when Presi-
dent Coolidge, through his official
spokesman, announced that he saw
no reason for enactment of the pro-
posed bill for Sunday closing in the
District of Columbia.

Sunday closing of theatres in the
District of Columbia would not be
conducive to increased attendance
at the various churches, hence is
unnecessary, the president de-
clared.

Action of the president has
sounded the deathknell of the Sun-
day closing move in the district,
which was to serve as the nucleus
for a nation-wide drive to enforce
blue laws.

F. B. 0/s New Advertising
and Publicity Heads

HYATT DAAB

Director of F. B. O. Advertising

and Exploitation

EDWARD McNAMEE

Director of F. B. O. Publicity

and Sales Promotion

"THIRTY YEARS AGO" SET FOR

LIBERTY HERE, APRIL 10

E. C. Rhoden, manager of Midwest
Film Distributors, Inc., announced this
week that his company's new novelty
subject, "Thirty Years Ago," had been
booked in the Liberty downtown the week
of April 10. This unusual subject is
creating wide interest among showmen,
and Rhoden declared he had three prints
working solid.

A. H. Kloepper, formerly a salesman
for United Artists, has taken over R. B.
Christian's Byars Theatre in Excelsior
Springs. The house went under the new
management Sunday.

First National To Hold
3-Month Billing Drive

First National announced this week a
Summer Billing Drive, the purpose of
which is to obtain the greatest amount
of billings from each exchange during
the months of June, July and August.
The contest opens May 30 and closed
August 28.

We are going to make this the greatest
summer business First National has ever
had. Bill Warner, acting manager here,
said.

Bill Warner, acting manager for First
National in Kansas City, ranked in
fourth place last week in the national
contest for high honors in his company
in played and paid business. The period
involved is for the first nine weeks of the
year.

"SEVENTH BANDIT" IS CAREY'S
SECOND PICTURE FOR PATHE

Harry Carey's second starring vehicle
under the Pathe banner will be "The
Seventh Bandit," a rapid-moving story
of present-day California written by Ar-
thur Preston Hankins. Scott Dunlap,
who directed "Driftin' Thru," Carey's
first Pathe picture, also guided the star
in his latest film produced by Charles R.
Rogers, according to F. W. Gebhardt,
local manager.

This theme is lightened by the love
interest between Carey and Harriet
Hammond, playing a young woman phy-
sician. There is also an abundance of
comedy relief, much of which is provided
by Charles McHugh as Miner Pittingill.

$1,000,000 THEATRE FOR OMAHA

Omaha. — Work will start May 1 on the
new $1,000,000 Orpheum, which will seat
3,000. It will be erected on the site of
the present Orpheum.

A CORRECTION

In the advertisement
inserted by Pathe Ex-
change, Inc., on the
front page of The Reel
Journal in the issue of
March 20, 1926, we in-
advertently omitted to
mention that the Pathe
News,

"FLASHES of the PAST"

HAS BEEN ASSEMBLED IN

2 REELS

We wish to call this
correction to the atten-
tion of our readers. —
The Reel Journal.

iih 27, 1926

What The Picture Did First Run

AT KANSAS CITY THEATRES, WEEK ENDING MARCH 20
he REEL JOURNAL is indebted for this department to the following man-
1 of first run Kansas City houses, who have been very generous in providing
information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
;>am Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
i Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
opportunity of thanking them for their kind interest.

NEWMAN

1 Eagle, with Rudolph Valentino,

( Banky.
United Artists picture.)

liness: Average.

lience Reaction: Favorable.

ime: Russian nobleman turns ban-
id swears to kill the oppressor of
iople. The daughter of the tyrant

iponsible for the happy ending.
iloitation: Advance trailers, liberal
laper space, 24-sheet campaign,

lis, special lobby displays.

ilogue: Special presentation pro-
by Publix Theatres Corp. and

: Murray Anderson, entitled, "The
Museum."

;ertainment Merits: 80%.

LIBERTY

I en's and Kellys, George Sidney,
:;y Murray and Vera Gordon.

Universal picture.)
liness: Tremendous. Turn away

night. Obliged to hold picture sec-
>eek.

lience Reaction: Fine comedy with
(.c amusing entertainment. Laughs
trough.

rduction Highlights: Too many to
on. Splendid original gags. At

a dozen punch spots.

me: Continuous quarrels and
■lents between Jewish and Irish
•es, including even the dogs.
iloitation: Usual Liberty advertis-

^imary: Finest entertaining picture
|i for some time. Patrons came
than once to see this one.
ertainment Merit: 100%.

PANTAGES

i.'an's Alley, Monte Blue.
Warner Bros, picture.)
iness: Very good.
'ience Reaction: Good,
me: Melodrama.
iloitation: Usual advertising,
logue: Songalogue and vaudeville.
imary: An excellent picture for
audience. Lots of comedy and

ertainment Merits: 90%.

ROYAL

Enchanted Hill, Jack Holt, Flor-
^idor, Noah Beery.

Attend the Convention
Joplin — April 20-21

AIRPLANE SERVICE

RTERFIELD FLYING SCHOOL

ti you miss your train let us serve
We are properly equipped to give
the best possible service in delivering
wlien you are in a hurry. Five fast
:s always ready to seive you.
irds Field I.eeds 1036

(A Paramount picture.)

Business: Good week.

Audience Reaction: They seemed to
like this one very much.

Exploitation: Usual advertising.

Prologue: Forbstein's Royal Synco-
paters arranged a special presentation
act.

Summary: Very good entertainment.
The story moved fast and had four popu-
lar stars to carry it along.

Entertainment Merits: 85%.

faga Eluvn

enjoyed the fast moving story and the
lavish settings.

Production Highlights: Scene in which
the heroine learns that the nobleman
does not intend to marry her. Miss
Mackaill's dances.

Theme: A romantic society drama of
Florida and Paris life. Flapper, sought
for base purposes by nobleman punches
him for playing false. A Michael Arlen
story, and risque for family audiences.

Exploitation: Usual advertising.

Summary: This one moves plenty
fast, and there are several scenes with
a big kick in them, a good subject for
sophisticated audiences.

Bruce Fowler, manager of Publix
Newman Theatre here, has returned
from the first Publix Convention held
last week in Atlantic City.

MAINSTREET

Dancer of Paris, Dorothy Mackaill,
Conway Tearle.

(A First National picture.)

Business: Good.

Audience Reaction: Very good, they

Manager William Jacobs, of the Royal
Theatre, used a very ingenious lobby and
marquee display on Metro-Goldwyn-
Mayer's picture, "Monte Carlo," which
played at the Royal this week. The fea-
ture of the display was a spinning rou-
lette wheel, which attracted attention for
several blocks up and down Main Street.

Attend the Convention
Joplin — April 20-21

WM'

Gireater
Movie List

Page Twelve

THE REEL JOURN

EXPLOITATION
,^s/^^ IDEAS ^eHINTS

Here's a Dandy Campaign on "Where Was I," Used at
Cranes Theatre, Carthage

The open newspaper advertising of
Reginald Denny in "Where Was I ? " was
preceded at Carthage, Mo., where the
Universal-Jewel played the Crane Thea-
tre, by a series of teaser ads addressed
to the Mayor, Chief of Police and other
city officials which developed the well-
known human frailty, curiosity, to a high
pitch. The teasers, a column in width
and boxed with heavy black rules, ran
like this:

"Mayor Thomas— Where Was I on
June 8th, 1920 — Please answer quick."
Signed R. Denny, 219 East Third (the
theatre's address).

"Chief Mathews — Am I waiting in
vain? Please, Where Was I on June
9th, 1920. My ultimate success hangs
on your reply." Signed R. Denny, 219
East Third.

The straight advertising began sev-
eral days after this teaser campaign. _

This teaser idea was carried out again
on a lobby board, where several promi-
nent citizens were asked where they
were ten years ago. This caused con-
siderable comment.

The house's telephone list was called
and the question, "Where Was I?" asked.
The response inevitably was: "Who is
this?" The answer would then come
back: "This is R. Denny. Meet me
sometime Thursday or Friday at 219
East Third. I am holding a public re-
ception for all hearty laughers."

In an open letter to the single men of
Carthage, Denny proposed a Bachelors'
Club to protect unsuspecting males from
designing young women such as the one
who nearly ruined his career in "Where
Was I?" This letter was in double-col-
umn width and boxed with the same
heavy black rule used on the teasers.

On top of this campaign, which was
the work of Jack Gross, manager of the
Crane, and R. C. Gary, Universal ex-

SATURDAY MORNING MOVIES
TO AID FIGHT ON CRIMES

Use of motion pictures on Sat-
urday morning as a constructive
method of preventing juvenile de-
linquency has been proposed to
leading ministers of all denomina-
tions in Brooklyn, who met several
days ago in a conference on crime
conditions.

The programs would consist of
clean pictures, feature pictures,
comedies and educational and re-
ligious Bible films, it was suggested
at the meeting, which was attended
by the Rev. S. Parkes Cadman,
president of the Federal Council of
Churches of Christ.

ploiteer in Kansas City, the town was
billed like a circus.

"U" EXPLOITEER EXECUTES TWO
NEWSPAPER TIE-UPS.

C. T. Charack, Universal exploiteer,
has two good newspaper tie-ups running
in St. Louis on two Universal releases.
An alibi contest was staged by the St.
Louis Times in connection with a first-
run of "Where Was I," the Reginald
Denny production at the Grand Central,
West End Lyric and Capitol theatres the
week of March 6, and a "Cohen and
Kelly Joke Contest," to exploit the show-
ing of the "Cohens and Kellys" at the
Kings and Rivoli theatres, starting on
March 10.

During the run of "Peacock Feathers"
at the Kings and Rivoli the week of
February 20, Charack obtained a very
effective tie-up with the Reserve Build-
ing & Loan Association, whereby that
organization distributed 25,000 pamphlets
on the money problem connected with
the picture. He also obtained several
window displays from department and
book stores, and a three-column layout
in the Post-Dispatch. The picture was
made from the novel written by Temple
Bailey of St. Louis. Miss Bailey gave
a party at the Rivoli during the run of
the picture.

DISPLAY THAT DESERVES ME

A window display was arrange
Loew's State Theatre in St. Louis,
in connection with the showing o
Metro-Goldwyn-Mayer feature, '
the Comedian," that should not g
noticed.

Against a colored backgroun
drapes, was silhouetted a figure o
conventional Father Time, while a
to the right of the figure was a r(
ing globe, representing the world
bearing on its surface the photos c
principals in this Robert Z. Leonai
rectorial effort. Lew Cody, Mae ]
and Gertrude Olmsted.

Baby spot lights were used to il
nate the revolving world, a red lig
one side, and a green light on the i

This excellent window was design
Mr. Maurice Davis, director of p
ity at Loew's State, and it drew
of attention to the picture, and pj
ape to the theatre.

Exhibitors-
Send Us Youi
Exploitation
Stunts

This unusual photograph illustrates how live showmen are getting behin
serial and the short subject. This photo illustrates how the Majestic Th
Memphis, put over Pathe's "The Green Archer," with an elaborate lobby dii
Note "Old William Tell," or whoever it may be, taking an "archering" pose a
lobby front.

4rch 27, 1926

Page Thirteen

^%1

LOUIS

FILM MARKET

iiplar Asks $71,543 In
Suit Against Hamburg

iills for groceries, ice, fuel, milk, elec-
light and automobile accessories
s'led freely with realty deals involv-
thousands of dollars in the petition
. suit filed March 19 by Harry Koplar
471,543.88 against Sam Hamburg, Jr.,
i'brother-in-law and former partner in
> operation of motion picture theatres.
voplar alleges that he advanced Ham-
ig various sums of money between
tember, 1922, and October, 1925, and
j) claims a half interest in the profits
Jm realty deals negotiated by Ham-
ijg. A statement appended to the peti-
ll purports to contain a list of their
flings and contains debits of $113,-
f.95 and credits of $41,884.07.
*''he court is asked to see that Ham-
ig pays the balance.

lensor Body WUl Act
Cautiously," It Says

n an exchange of correspondence be-
.!en Jason S. Joy of the Motion Pic-
.e Producers and Distributors of
aerica, and Prof. Isaac Lippincott of
ishington University, St. Louis, Mo.,
Urman of the newly formed Civic Un-
: of St. Louis, Professor Lippmcott
^-e the Hays organization assurances
it nothing radical is contemplated by
: union.

I am sure that it was not the purpose
ithe Civic Union to do harm to any in-
ntries. Our sole purpose is to prevent
i' presentations or matters which are
krly injurious to the public. We in-
:i to proceed very cautiously, taking

each new move advisedly," Professor
i.pincott wrote. In conclusion, his let-
i read:

Our purpose is to use gentle pressure

all parties concerned, for the purpose
improving a situation, which, in many
ipects, we regard as unsatisfactory."

AY BRING TALLEY TO LOEWS.

4arion Talley, the 19-year-old Kansas
:y song-bird, now a member of the
itropolitan Opera troupe, may be
lught to St. Louis for a week's en-
>ement. Louis K. Sidney, divisional
nager for Loew's Incorporated, has
de a very substantial offer for the
igster and if she is agreeable Loew's
ite audiences will hear her in the near
;ure.

L. E. (Nicky) Goldhammer, manager,
i the local Universal salesmen will at-
jd the sales convention at the Drake
tel, Chicago, opening March 25. In
! party from here will be: Sol Rose,
n Matin, Jack O'Neil, Joe Saiferty and
m Charack.

St. Louis Exhibitors Pay
Tribute to Goldhammer

The most unusual event of its kind
ever held in the Central West was en-
acted at the Coronado Hotel, St. Louis,
at noon Thursday, March 18, when about
sixty of the leading exhibitors of St.
Louis gathered to pay their respects to
L. E. (Nicky) Goldhammer, who recently
was named manager for Universal Pic-
tures Corporation in the St. Louis dis-
trict.

Never in the history of the film indus-
try has there been anything exactly of
its kind: this spontaneous movement on
the part of the exhibitors of a territory
to unite in expressing their confidence
and good-will to a manager and the pic-
ture company which he represents. It
was the attainment of the goal to which
Carl Laemmle and his organization has
been striving — a closer mutual under-
standing with the theatre owners for
their mutual benefit.

The event took on a "Kellys and Co-
hens" atmosphere, since Jack O'Neil, who
a few weeks ago was named by Gold-
hammer as his St. Louis city salesman,
was included in the picture, and was
congratulated by the exhibitors on his
new connection. They also promised him
their support in the way of business.
That those words were not merely com-
plimentary phrases intended for the oc-
casion is apparent bv the fact that dur-
ing the past few weeks Universal has set
new records in St. Louis for the placing
of contracts for news reels and other
short subjects while at the same time se-
curing a generous proportion of dates for
the feature pictures.

Joseph Mogler, president of the St.
Louis Motion Pictures Exhibitors League,
acted as toastmaster of the gathering,
and on behalf of his fellow exhibitors
presented Goldhammer with a beautiful
gold fountain pen and pencil.

Other speakers included George
Skouras, Fred Wehrenberg, Oscar Lehr,
Joe Blowitz, William Reeves, John Kar-
zin. Tommy James, Murray and Louis
Stahl, Frank Speros and Mrs. Bessie
Friedland Schuler. Among other exhibi-
tors present were: Joe Litvag, Joe Hor-
witz, Steve and J. Kaizan, Jack Camp,
Harry Worack, Jim Drake, Charlie Gold-
man, Maury Richmann, Elmer Sedin, J.
Lukin, J. Calhoun, Chris Efthim and
Jake Leventhal.

F. L. Fair, general manager, and F. A.
Flader, assistant manager of Universal's
theatre department, were visitors of the
past week.

Jack Edwards, manager of the Rivoli
Theatre has resigned. 'Tommy Martin is
in charge as house manager.

ij=iF=rir=i f=ni— II— II— II— If— II— ir= i F=i[— i i -| j '

I BRIGHT BITS ^W I
NEWSY NOTES ^

{ai=]i=ii=ir=iF=ir=]E][=i[=it=ii=ii=]i^

Work will start at once on Stephen
Habanek's new theatre on North Ninth
Street, East St. Louis, 111. Charles
Smith is the contractor. The house will
be one story, 60 by 100 feet.

St. Louis Amusement Company stock
closed March 20 at $50 offered. Skouras
A was quoted at $47 offered and $48.87 Va
asked.

Bob Werth, Fox City salesman, will
accompany Manager G. E. McKean to the
Fox convention at Los Angeles, Calif.,
commencing April 12. They join the of-
ficial party from the East at Chicago on
April 8th.

Tom McKean, manager for F. B. 0.,
will attend the P. B. O. convention in
Los Angeles on April 1, 2 and 3.

W. M. McLean, formerly attached to
United Artists' Chicago office, is to man-
age the new exchange at Indianapolis,
Ind., according to an announcement by
Jules Levy, special home office represen-
tative. Levy left St. Louis for Indian-
apolis on March 21. The new office will
serve Indiana and Central and Eastern
Kentucky.

Sidney Baker was a visitor of the
week. He is now in the candy business,
handling some ten states for one of the
country's largest candy distributors. At
one time he managed the local First Na-
tional office and later had charge of an
independent exchange.

Harry Strickland, Southern Illinois
salesman for United Artists, will resume
his duties in the field this coming week.

G. E. McKean, Fox manager, has gone
to Buffton, Ind., to visit his father, who
is very ill.

The New Capitol Theatre, Waterloo,
IlL, opened on March 20. Mrs. A. Hall,
of Dupo, 111., is the owner. This house
seats 450 persons.

The new Rodgers theatre in Carbon-
dale, 111., will open soon.

Mable Miller of the Madison, Madison,
111., leaves for a visit to Florida this
week.

The wife and family of Chris Efthim,
owner of the Star Theatre, St. Louis,
have gone to Europe to visit relatives
and friends. They will be gone several
weeks.

Paga Fourteen

THE REEL JOURN

PARAMOUNT
Wild Horse Mesa, Jack Holt. — Not
extra. Fair program picture. — F
Morris, Iris, Cimarron, Ka.s.

ASSOCIATED EXHIBITORS
Back to Life, Patfey Ruth Miller.— Very
good entertainment. Print and acces-
sories fine.— H. L. Karr, Gem, Monett,
Mo.

F. B. O.
Keeper of the Bees, Robert Frazer,
Clara Bow. — The best drawing picture
so far this year. Pleased 90 per cent of
the patrons and brought people in the
theatre for the first time. — George F.
Moore, Plainville, Kas.

Drusilla with a Million, Mary Carr,
Priscilla Bonner. — A fine Anderson pic-
ture and one you are glad to show. —
George F. Moore, Plainville, Kas.

Keeper of the Bees. — We wish that all
exhibitors might play "Keeper of the
Bees." It is what we exhibitors would
term a natural. That is something that
you don't have to exploit heavily. Just
let 'em know you nave it and you
will surely be surprised. We did more
business than with any other picture this
year and F. B. 0. treated us right as
to price. Followed the book closely and
we think it pleased almost 100 per cent.
—Midway Theatre, Hill City, Kans.

"Drusilla with a Millon," a picture
that any theatre in the land may run
and be proud to have shown it. It is a
little hard to get them in but they will
thank you if you get them in. We hope
all the Gold Bonds will be as consistently
good as the ones we have shown. — Mid-
way Theatre, Hill City, Kans., J. N.
Welty, Mgr.

O. U. West, Lefty Flynn. — An excep-
tional western and Flynn is a very good
star. — Mystic Theatre, Stafford, Kas.

Range Terror, Bob Custer. — A West-
ern that went over fine. Custer sure hits
the bull's eye. — Mystic Theatre, Stafford,

Kas.

FIRST NATIONAL

The Dark Ages, Ronald Coleman, Vil-
ma Banky. — A very entertaining picture.
— F. D. Morris, Iris, Cimarron, Kas.

Those Who Dance, Blanche Sweet — A
good, clean moral picture, particularly
showing up the evils of bootlegging. A
good story goes with it which grips both
young and old. Print good. — H. B. Os-
Bom, Community, Mount Hope, Kans.

Classified, Corinne Griffith — Real good
show. Print and advertising good. —
C. W. Trickett, Trickett Theatre, Bird
City, Kans.

Silent Watcher, Glenn Hunter. — A
good picture — pleased all. We had sev-
eral good comments on this one. Would
like more like it. Print and advertising
good. — Mrs. D. E. Grain, Electric Thea-
tre, Minden Mines, Mo.

The Knockout, Milton Sills. — A good
picture. Well liked by good audience.
Milton Sills is always good. Print good.
— Albert L. Cross, Community Theatre,
DeSoto, Kans.

Madonna of the Streets, Milton Sills. —
Results good. Everyone liked it. — Le-
gion Theatre, Forsyth, Mo.

Abraham Lincoln. — Picture good.
Crowd well pleased. Print good. — Wood-
man Hall, Milford, Kans.

INDEPENDENT
(in K. C. territory)
Pal O' Mine, Irene Rich. — A very good
society drama. — J. W. Bailey, Bailey,
Waverly, Kas.

P. D. C.
Million Dollar Handicap, Vera K
olds. — One of the nicest pictures I
hope to run and in my town it pie
100 per cent and a nice audience.
W. McAleer, Orpheum, Parsons, Ki

STANDARD
(in K. C. territory)
Reckless Courage, Buddy Rooseve
A splendid good Western comedy. — J
Bailey, Bailey, Waverly, Kas.

UNITED ARTISTS

The Eagle, Rudolph Valentino.— i
able for the whole family.— F. D. Mc
Iris, Cimarron, Kas.

Mocassins, Bill Cody. — A dandy West-
ern. Pleased 85 per cent. You'll make
no mistake by booking this. — H. L. Karr,
Gem, Monett, Mo.

METRO-GOLDWYN
Zander the Great, Marion Davies. —
Fair Picture. Too long drawn out. — F.
D. Morris, Iris, Cimarron, Kas.

WARNER BROS.
Redeeming Sin, Nazimova, Lou 1
gen. — A very light story. Just gol
— Errol McCullough, Community, '
sho Falls, Kas.

Daddies. — Well liked by patrons o
classes and ages. — J. C. Webb, (
munity. Licking, Kas.

March 27. 1926

Page Fifteen

Two cents per \Tord
pnyable in advance.
IV o advertiNements
accepted for less
than SOc.

lj.i.ljri.tJ.lJjjj.lTtjj.lJ.T.l.l.lTi.i.i.l.i.Tj.!.i.iTrii.iriiii.irirri.i.i.i.i.i.i.i.i.i.iM.ii.i.l.r.i.i.iri.r.ii.hri'i.ii.iii. viri.iirrr

Sells

Second Hand Equipment^ Seats, Projectors^

Screens* Pianos, Organs, Theatres and Mla-

cellnneons Articles.

Buys

Rates for other .pnce.
furniMhed on reqnent.
Write tor detailed re-
port of circulation
covern^e.

MUSICAL INSTRUMENTS.

We have them for any size show, and
any type. Also used Fotoplayers and pipe
organs, most any make. The house of
Wurlitzer is back pf anything we sell
you. Investigate our Wurlitzer Hope-
Jones Junior PIPE organs for smaller
houses.
WORLD'S LARGEST MUSIC HOUSE

THE RUDOLPH WURLITZER CO.,
1114 McGEE ST., K. C. MO. Victor 9635

1500 Upholstered Opera Chairs as good as
new, $3.50. Guaranteed suitable for best thea-
tres. Two Simplex motor-driven, $550.00.
.Motiographs, $165.00~or two for $300.00.
Powers "G," $175.00. Powers "6B," $210.00.
lirand new motors, $19.00. ..Used motors, $0.
Automobile Generators and Suitcase Portable
Projectors, new and used, at big bargain
prices. — Western Feature Films, 730 S. Wa-
bash Ave., Chicago, 111. P4t — 3-20

WE HATE A LIMITED nnmber of % HP,
110 Tolt, DC, and 220 Volt, DC motors at
$5.50 each. 1/6 HP, same as above at $0.1)0
each. First class condition and overhauled.
Cash with order. Suitable for operating mov-
ing picture machines, rewinding machines,
etc. General Distributing Co., Security Stor-
age Bldg., Dnluth, HInn. C-t(

FOB SALE CHEAP — All electric Champion
corn popper of 110 D. C. current; used ten
months; will sell for $100 cash if taken at
once. Address Emil Zlrbes, Hazelton, N. D.

PST — 4-a

NKW and used Theatre Chairs. Wonder-
ful Buys. Replace your broken backs and
seats with new ones. Mail us your sani-
ple s. C. G. Demel, 845 South State, Chica go.

THEATRE WANTED

To buy or lease by April 1st. Write
full details. B. W. Hawkins, Drexel,
Mo. ctf.

-.__„_, — , . . — .._, ,j

HOPE-JONES

UNIT ORCHESTRA

PIPE ORGANS

Standard Equipment For
Theatres De Luxe

WE ALSO MAKE A JUNIOR
MODEL AS LOW AS

$5,500

FOR SMALLER HOUSES
Trade in Your Old Instrument

Reasonable Terms

THE

RUDOLPH WURLITZER

COMPANY

1114 McGee Victor 9635

KANSAS CITY, MO.

Here Is your opportunity to obtain a real
good buy — grinders and buffers at $17.25
each. They come equipped with 6-Inch emery
wheel on one side and 6-inch buff on the
other. Are of full % HP, AC, 60 cycle, en-
closed dust proof motor with cord and plug
and ready to run. Bargains In new motors,
V* HP, 110 volt, 60 cycle, single phase, AC,
w]th cord, plug and pulley at $9.75 each.
Money refunded If not satisfactory. Largest
dealers In new and used motors and genera-
tors In the Northwest. — General Distributing
Co., 110 Lake Ave. S., Duluth, Minn. Ctf

ILLUSTRATED BANNERS for exploita-
tion. We enlarge and reproduce, on cloth.
Pictures from trade journals or on sheets —
wording to order, three feet wide; thirty
cents running foot — minimum eight feet.
Write us your wants. Hume Colar Sproy
System, Seymour, Mo. P2T-4-3

MANAGER AT LIBERTY, had 10 years
experience, best* results. Box 104, Drexel,
Mo. PlT-3-27

MUSIC ROLLS FOR SALE, for player
piano, 25c to SOc each. Send for list. Elite
Theatre, Greenleat, Kas. C8T-4-S

AT LIBERTY— Expert operator with tour
years' experience. Can give reference. Mar-
ried. — Charles R. Lewellen, Eaton, Indiana.

P3t— 3-20

Minnesota Scenic Studio, 242 Second Ave.
nue North, Minneapolis. P6t — 3-13

SPECIAL BARGAIN prices on brand new,
motor driven fans, 16-in. at $35.00; 18-in. at
$45.00; 20-ln. at $55.00. The motors are to-
tally enclosed, dust proof, all mounted on one
unit; will operate off your light socket;
money back guarantee, 110 volt, 60 cycle, sin-
gle phase, AC, DC, of the same price. Gen-
eral Distributing Co., 110 Lake Ave. S., Du-
Intli, Minn. • Ctf

BOILER BROTHERS

THEATRE ARCHITECTS

114 West 10th St.
Kansas City, Mo.

340 Douglas Bldg.
Los Angeles, Calif.

isasCity^

ColorplateCo

8fan4 Wolnut - Kansas Gtr

Mam4707

HalfhHies G>lor Hates
2nc Etchinis;

^222

Brand new 1 KW Westinichonae, 32 Volt,
IISU speed, lleht and power eeneratora
lit ;MS.00 each. U5% cash, balance C. O.
D. We have speciiil prices on 32 volt
motors. We repair and rewind electric
motors and generators, etc.. Bargains on
electric fans. General Distributing Co.,
Security Storage Bldg., Dnluth, Minn.

Ctt-10-3

FOB SALE— Used Theatre Chairs of all de-
scriptions, immediate shipments. Largest
stock of chairs in the West. — The Theatre
Seating Company; 845 South State St., Chi-
cago, III. P9t— 5-1

Mailing Lists

ou increase Bales

and prices on thoosands of classified

Reliable!

THE BOX-OFFICE
REPORTS IN THE

REEL
JOURNAL

During the past year, THE HEEL
JOURNAL has printed nearly
3,000 reports on pictures from ex-
hibitors of this section. A page
or more every week! And more,
we'll print all yon send In; good,
bad or indifferent! The reports
tell the truth! That's why more
and more exhibitors are booking
by them.

Among the contributors in this
issue :

H. L. Karr, Monett, Mo.

Geo. F. Moore, Plainville, Kas.

J. N. Welty, Hill Cty, Kas.

Mrs. D. E. Grain, Minden Mines, Mo.

C. W. Trickett, Bird City, Kas.

A. L. Cross, De Soto, Kas.

P. D. Morris, Cimarron, Kas.

Read them every week and

send in your reports,

Too!

TRAILERS SFII CpATS

I'lM

lii:

YOUR MOST EFFECTIVE SALESMAN

<f ooii eVezyhody
will be saying:

Samuel S. Hutchinson

JOxesen-bs

'uiihh.

From the popular Jhvel
JyF REWMCK S. ISHM

T)ireciedhi}

LLOYD INGBAMK

JUNE
BySCH

mrrcHiNsSj^ comedy/

You Can Get54 Good Pictures From Associated NOIW

XheTriiMMnph.^nt

■KEEP SMIUNC
"HEADUNES"
"UNDER THE ROUGE"

"FIFTY-nFTY"

"CAMILLE OF THE

BARBARY COAST

"HIS BUDDY'S WIFE"

"NEVER WEAKEN"
"MANHATTAN MADNESS"

"COUNSEL FOR THE
DEFENSE"

— Monty Baaka

— Alice Joyce
^^Tom Moore

Eileoi Percy

— Liooel Bwrymore
Hope HemptOB

— Moo BiMch
Owen Moor*

— Glenn Hunter
Edna Mwpby

— Herold Lloyd
— Jack Demp»ey

EctcUe Taylor
-Betty Compaon
House Peter*
Jay Hwt

"THE PINCH HITTER" "—

"NORTH STAR"
"LOVERS' ISLAND"

"HEARTS AND FISTS" —

"IDO"

"LADY FROM HELL"

"SHADOW OF THE LAW"

"WHITE MICE"

"SHIP OF SOULS"

"BROADWAY BOOB"

"TWO CAN PLAY"

Glenn Hnter
Constance Bennett
Strongheart
Hope Hampton
James Kirlcwood
Marguerite Dc La Motto
John Bowers
Harold Uoyd
Blancbe Sweet
Clara Bow
Jacqueline Logan
Lillian Rich
Bert Lytell
Glenn Hmtcr
Mildred Ryan
Clara Bow

"MIRACLE OF LIFE"

'THE HIGHBINDERS"

THE NUTCRACKER"

■THE EAfTH WOMAN"

"THE BIG SHOW"

"AMONG THOSE PRESENT'
'THE HIDDEN WAY"
"FLAMES"

"THE WHIP SAW"

-Mae Buseh
Percy Marmont
NitaNaldi

— Mariorie Daw
Wm. T. Tilden

— Edward Everett Hortc
Mae BtMch

— Mary Aldcn
Priscilla Bonner

— John Lowell
Evangeline Russell

— Herold Lloyd
-Mary Carr
-Virginia Valli

(TenUtive title)

and

6 Shrunk BILL CODY- a SUr^ng BUFFALO BILL. J]
6 S'/^mW BUDDY ROOSEVELT- 6 SU-rU WALLY WALES

Ai^sociated ExMbitors Jimc.

KANSAS CITY, 111 West 17th St., Frank Cassil, Mgr.

ST. LOUIS, 3316 Olive St., Nat Steinberg, Mgr.

Kansas City

Saint Louis

O'/ie ^ilm Cradle ^aper of the Soutlm^Q^stj

MACK SENNETT, Presents

Harry Langdon

THE KING OF LAUGHTER

MackSennett present*

Hariy

Lanraon

... IN ...
Some of This Clever Comedian's Greatest Efforts.
The Three Cuts Show His Latest Comedies.

Distributed Through PATHE (of course)

V Mad'.Sennelt «,.«»»• / ,

^Saturday yVfteiTif^

'I Am HIM &

HARRV ,

There Are

FIFTEEN

MORE just as good-
Available

Among which are "PLAIN|
CLOTHES," "HIS MAR-
RIAGE VOW," "BOOBS IN THE WOODS."

^ EVERY ONE A LAUGH RIOT J,^

Pathe Exchange, Inc

Kansas City— HI W. 17tli St.
F. W. Gebliardt, Mgr.

KANSAS CITY, MISSOURI

APRIL 3, 1926

Hiere He Goes

No 17 f

PAGE 2

THE REEL JOURNAL

Pinning another

:e of Merit

GOOD PRO

1 1 I I=J I I 1=] c

DUCT I

MARION
DAVIES

l3 Here Now
M-aHcinre,
You.ll Alwscys
Remember-^

BEVERITof
GRAUS

on the

NEWMAN

THEATRE

KANSAS CITY
week starting

April 3

Ev erybody knows

is
"The Talk of the Public*'

J. E. FLYNN, District Manager

C. E. GREGORY W. A. SCULLY

Resident Manager Resident Manager

1706 Wyandotte St. 3332 Olive Street

Kansas City, Mo. St. Louis, Mo.

PUBLISHED EVERY

SATURDAY AT

MANUFACTURERS

EXCHANGE

BUILDING

KANSAS CITY, MO.

Telephone
Victor 3015

:d«=

=»<=

The REEL
JOURNAL

BEN SHLYEN

Editor and Publisher

Published Weekly by Associated Publications
• > e V V V V ■ If

=5e=

Associate Editor
C. C. TUCKER

SAINT LOUIS

Representative

DAVID F. BARRETT

3748 Meramec St.

:Si=

=H=

:»«=

Plan Now For Fall

Picture product for the fall season will
be sold earlier this year than perhaps at
any time in the history of this business.
Last year sales conventions were held
in May and June, and this year they are
being held in March and April. Produc'
tion schedules made for the present sea'
son have in most cases been lived up to.
With but few exceptions every picture
called for was delivered. And this year,
with perhaps more pretentious lists of
quality productions, there is every indi'
cation that promises made will be prom'
ises kept.

It is interesting to note among an'
nouncements already made the number
of comedy productions that will be re
leased. The public has indicated during
the past year its strong favor for enter'
tainment of this type. And producers
are wisely planning to cater to this dc
mand as much as possible, and yet not
overdo it and deny the public taste for
other types of motion picture entertain'
ment.

The coming season promises to bring
many more of the "bigger and better"
productions than have been released in
some time. And even the short subject
wiU come more into its own than ever
before. It is a safe prediction that the

1926'27 season will be the greatest short
subject year in the history of this busi'
ness. More ingenuity, more originality,
more thought to plot construction and
more general effort is being put into come
dies than ever before. With a natural
result that will reflect itself pleasingly at
the box'office.

With producers ready so early with
product for the coming season exhibitors
should begin now to make their fall plans
also. They should look carefully over
their records for the past season, taking
everything into consideration, and be
guided accordingly in their plans for next
season. Exhibitors should profit by the
mistakes they made last year by not mak'
ing them over again. If a certain star
or a certain type of picture has lost money,
it would be unwise to again buy such
product. On the other hand, if some
good star or type of picture that is genu'
ine box'of&ce has been overlooked, the
same oversight should not again be made.

The pictures are, of course, of pri'
mary importance. But there are many
other things to take into consideration.
Planning ahead, as far ahead as possible,
for the next season, is good business.
And it will bear its fruit in extra profits
at the box'office.

5Ben S^h^'^'^

PAGE 4

THE REEL JOURNAL

Red" Jones Is Named
Educational Head Here

Broadway Gasps at Millions Behind Coming Moves of
Theatre Merging Interests

J. R. Wilson, Special Sales Manager, a
Visitor This Week.

C. A. "Red" Jones, formerly salesman
for Educational in the Kansas territory,
was appointed branch manager of the
Kansas City office this week, succeeding
Carl F. Senning, who has resigned. He
will assume his new post Monday, it was
announced.

"Red" is probably as well known in
the territory as any film man in the busi-
ness, and comes into his new appoint-
ment with several years of experience
and the many friendships gained during
that period. For the past few months,
he has been connected with the selling
staff of the Arctic Nu-Air Company here.

Mr. Senning, who has been in charge
of the Kansas City office for approxi-
mately two years, has not announced his
future plans, except that he contem-
plates an immediate trip East. He was
a popular member of the local film col-
ony, and a member of the Film Board of
Trade.

J. R. Wilson, acting domestic sales
manager for Educational, who was here
this week incident to the change in man-
agement at the local office, was enthusi-
astic of the company's plans for the com-
ing year. He announced that the com-
pany's new program will be declared ear-
lier than ever before, and would follow
the coming territorial conventions of the
organization, which will be held in Chi-
cago, April 16-17; New York, April 12-
13, and Denver, April 19-20.

He declared that Educational officials
were confident that the coming program
would meet with the approval of the
showmen of the country, and with the
same co-operation that past programs
have been received. "It is a policy of
our company," he explained, "to ask the
views of our managers in the production
of our product. The managers have got-
ten the views of the exhibitors, and they
in turn the public. That is our system
with keeping in touch with what the pub-
lic wants," he declared.

Expect Record Crowd at
M. P. T. 0. Convention

According to exhibitor headquarters
in Kansas City, a record number of ex-
hibitors have signified their intentions of
attending the Annual Convention of the
M. P. T. O. of Kansas and Missouri,
which will be held at Joplin, Mo., on
April 20 and 21.

A number of features are planned,
among them being a special "exhibitors'
show," which will consist of vaudeville
acts from the Electric Theatre at Joplin,
and a show staged by the exhibitors
themselves.

C. E. "Doc" Cook, business manager
of the association, expects a record gath-
ering at the convention.

K. C. UNIVERSAL OFFICE

LEADS COUNTRY IN SALES
The local Universal office finished in
first place, leading all other branches in
the entire country in honors during the
Carl Laemmle 'Twentieth Anniversary
Drive. Harry Taylor, branch manager,
is grateful to exhibitors for the>- support
of his office in this campaign.

New York. — Things are moving. The
eyes of many in the industry will be
turned to gigantic operations in the thea-
tre field shortly. Activity in that direc-
tion, which has steadily grown in the past
year, will reach heights undreamed of by
many.

There is definite reason to credit the
reports that two of the leading organiza-
tions in the field will shortly launch a
series of operations regarding theatres
which will transcena in importance those
moves which have transpired to date.
These interests, unlike other distributing
companies which are busy annexing new
houses in key cities, are expected to turn
to smaller towns where the links will be
forged for strong nation-wide theatre
chains.

There are innumerable examples to
hand of what can be done in small towns
which, generally speaking, have been dis-
regarded in the mad rush to secure first-

ROANOKE REMODELING WILL ADD
400 EXTRA SEATS

L. J. Lenhart, manager of the Roa-
noke Theatre here, announced this week
plans for enlarging the seating capacity
of the house by 50 percent. Plans are
now being drawn in the office of De Foe
and Besecke, architects, which involve
the widening of the building and the add-
ing of a balcony. When the improve-
ments are completed, the house will seat
approximately 1,200.

A new cooling system and a pipe or-
gan are other proposed improvements.
L. H. Kraft, of Baldwin, Kas., is the
owner of the property.

CHARLIE A "PAPA" AGAIN

Charlie Chaplin, United Artists star,
is the father of a son born Wednesday
in Hollywood. This is Charlie's second,
his oldest son being a little more than
a year old. Mrs. Chaplin was formerly
known as Lita Grey, prominent in pic-
tures.

LAEMMLE SAYS PUBLIC DE-
MANDS MORE FEATURE
COMEDIES

By CARL LAEMMLE

This year started off with
"Laugh Month," but that isn't all.
I believe that 1926 is to be "Laugh
Year."

The trend is toward comedy, and
every picture has always had its
"comedy relief," but this is to be
increased and accentuated, so that
a more even balance will be struck
between ■ the two forms. We are
going to put comedy even in "Ro-
meo and Juliet," and "Uncle Tom's
Cabin" will be full of laughs.

This trend toward comedy is, of
course, in response to a public de-
mand, and I believe that this de-
mand grows out of the ever in-
creasing tenseness of modern life.
Competition in business and the
professions grows keener; we live
each day, it seems, at a higher
pitch and more rapid pace. When
we seek amusement we want to re-
lax; to forget the cares and re-
sponsibilities of the day. In other
words, we want to laugh!

run representation in the key cities of
the country. Not the least important —
and it is in this direction that much of
the inspiration is said to have come — is
the record rolled up by the houses com-
prising the Mid-West Theatres group.
The profits accruing to Balaban & Katz
from the Auroras and the Elgins in Illi-
nois are considerable. It is believed to
be a reasonable conjecture that, under a
similar plan of operation and coordina-
tion, theatres in towns of a similar size
and perhaps smaller can be annexed and
made to turn over a real profit.

Millions are said to be ready. Far and
wide will these activities spread. The
move might be well described as an ef-
fort to bring the big city theater into the
small town. The plan involves a com-
bination program of acquisition and con-
struction, dependent entirely on each
situation as it comes up. — The Film
Daily.

F. B. 0. Managers Board
Special to the Coast

The F. B. 0. special train carrying
branch managers and executives to the
Film Booking Offices sales convention in
Los Angeles, which began April 1,
stopped over in Kansas City for an hour
Monday morning. R. E. Churchill, local
branch manager, and Wm. Benjamin,
special representative, N. C. Rice of Des
Moines, Eph Rosen of Minneapolis, S. W.
Fitch of Omaha, Tom McKean of St.
Louis and Harry Weinberg of Sioux Falls
boarded the train at Kansas City.

The group was a cheerful one, antici-
pating both a good time and a fine meet-
ing. All seemed very optimistic about
the coming season and F. B. O.'s new
program.

Among the F. B. O. men on the train
were the following: Lee Marcus, general
sales manager; Charles Rosenzweig, New
York branch manager; S. M. Katz, as-
sistant sales manager; Hyatt Daab, di-
rector of publicity and sales promotion;
I. L. Walenstien, Boston; Jerome Safron,
Philadelphia; F. L. McNamee, Washing-
ton; M. J. Weisfeldt, division manager,
Minneapolis; Cleve Adams, division man-
ager, Chicago; C. E. Penrod, division
manager, Indianapolis; J. J. Sampson,
Chicago; S. H. Abrams, Milwaukee; C. L.
Peavey, Atlanta, Ga.; William Conn,
Charlotte, N. C; H. J. Michaelson, Cin-
cinnati; Lou Geiger, Cleveland; A. M.
Elliott, Detroit; H. H. Hull, Indianapolis;
A. H. Schnitzer, Pittsburgh, and P. C.
Taylor, in charge of Canada.

New Moberly House

Ready August First

Lee Jones announces that the Moberly
Theatre, which the American Theatres
company is building at Moberly, Mo., tak-
ing the place of the Grand, which was
recently destroyed by fire, will be com-
pleted about August 1. The new house
will cost approximately $200,000.00, seat-
ing 1,400. It will be operated on a com-
bination policy.

APRIL 3, 1926 • PAGES

What Is The Funniest
Story You Ever Heard?

(No, 474, Straight from the shoulder talk by Carl
Laemmle, President of Universal Pictures CorpJ)

WHAT IS THE FUNNIEST STORY YOU EVER HEARD? THINK BACK.

THINK OF THE ONE THAT MADE YOU LAUGH UNTIL THE TEARS
rolled down your frontispiece. Think of the one you remembered in the middle of the
night and laughed at in your sleep.

WELL, THE CHANCES ARE ALMOST EXACTLY 9,999 TO 1 THAT IT
was the story about "the Irishman and the ]ew*\

IT SEEMS THERE WAS AN IRISHMAN NAMED COHEN AND A JEW
named Kelly. No, I've got it wrong. It was a Jew named Cohen and an Irishman named
Kelly. Well, Cohen said to Kelly—

BUT THERE! I'M NOT GOING TO SPOIL THE STORY BY TELLING IT
wrong. To get it absolutely right, you'll have to see it on the screen under the title
"ThQ Cohens and Kellys".

OF COURSE IT'S A UNIVERSAL . IT SEEMS, SOMEHOW, AS THOUGH
all the real hits in the past few years are Universals. We don't seem to be able to make
anything else but hits.

AND HARRY POLLARD DIRECTED IT!

IF THERE EVER WAS SUCH A THING, AS AN "AUDIENCE PICTURE'%
this is it. Pollard has not missed a single opportunity to bring out the excruciatingly
funny contrasts which are bound to occur as soon as you mix the Irish and the Jews.
Their unconscious humor, their temper, their weaknesses, their emotionalism — all the
well 'known characteristics which can be turned with the funny side out have been
packed and jammed into this story.

IT IS THE FUNNIEST STORY YOU EVER HEARD, AND IT'S ALL ON

the screen.

EXHIBITORS HAVE GONE OUT OF THEIR WAY TO CONGRATULATE

us on the title. They say they can hardly wait for the time when they can advertise
it to their people. They tell me it is "sure-fire" — and I tell them right back that the
picture is even more "sure-fire" than the title.

I SAW "THE COHENS AND KELLYS" IN ABOUT FIFTEEN REELS AND
it was solid entertainment throughout. It seemed a crime to cut any of it out, but of
course we had to. The result is that you are going to get the boiled down essence of
the very best stuff.

PREPARE FOR A LIFE-SIZED RIOT IN YOUR THEATRE. GIVE EVERY
patron a handkerchief as a souvenir to wipe away the tears of laughter.

THE FUNNIEST STORY YOU EVER HEARD IS HEADED YOUR WAY
in "The Cohens and Kellys".

PAGE 6

THE REEL JOURNAL

From New York by wire.

Famous To Take Reins
From Balaban & Katz

New York— (Special to The Reel
Journal) — Announcement has been made
here that Famous Players will close with-
in thirty days for control in the Balaban
and Katz circuit, involving all Chicago
first runs. At the same time Paramount
will come into fifty percent control of
Lubliner and Trinz, operating 26 houses,
and fifty percent of the Midwest Thea-
tres, Inc., operating 21 houses, nine of
which are in Illinois towns.

Columbia Plans National
Distribution System

Columbia Pictures Corporation has an-
nounced that it will shortly have a na-
tional distribution system through the
granting of franchises to states righters.

F. B. O.-Famous Merger
Branded as Ridiculous

The rumor that Film Booking Ofiices
may merge with Famous Players has
been branded here as ridiculous. This
announcement has come from official
sources and is regarded as positively
definite.

ARROW IN DIFFICULTIES.

New York. — It has been learned here
that the creditors of Arrow Picture.s
Corporation may grant a six months ex-
tension, allowing the organization an
opportunity to realize on $750,000 frozen
assets.

Adolphe Menjou is preparing to renew
a three-year contract with Famous play-

John Gilbert has renewed his contract
with Metro-Goldwyn-Mayer.

Four Strong Releases In
April First Nat'l List

starting with the famous "Kiki," First
National will release four of its strong-
est productions of the current season.
The other three are "The Desert Healer,"
"Hello, New York," and "The Savage."

In the screen version of the Belasco
play Miss Talmadge has the role of the
Paris gamin who attains fame on the
stage. She is supported by Ronald Col-
man under the direction of Clarence
Brown.

"U" TO HAVE OCTAVIUS ROY

COHEN TWO-REEL SERIES

Announcement is made by Universal
that their 1926-27 program would include
a series of two-reel comedies adapted
from the Octavius Roy Cohen Saturday
Evening Post stories. This series will
feature colored players.

$100,000 "BUTTER & EGG" SUIT

One of the most unique suits on
record was instituted in Minneapo-
lis this week against the Hennepin-
Orpheum theatre and Frankie
Heath, headliner, for $100,000 dam-
ages.

Herman Klingenhultz, who says
he is acting for about 18 butter and
egg dealers in the city, is the com-
plainant, alleging he has suffered
in his reputation "in that his mor-
als, integritism, character and in-
telligence have been assailed and
ridiculed."

Miss Heath appeared in Kansas
City at the Orpheum three weeks
ago, in the same skit, but appar-
ently evaded the butter and egg
men here.

Paul Bush, New Head for
Associated Exhibitors

Dick Talmadge Signs with
U.; To Make 6 Pictures

Richard Talmadge has signed up with
Universal. He will make six action melo-
dramas for next year. The first release
will be in September. These six pictures
are in addition to the pictures already
announced by Universal and are to be
sold as a series of Universal-Richard
Talmadge productions, according to
Harry Taylor, local manager.

Frank Cassil Assigned to Special Sales
Position.

E. W. Smith, sales manager for As-
sociated Exhibitors, announced this week
the appointment of Paul Bush as man-
ager of the Kansas City branch of the
company, succeeding Frank Cassil, who
has been assigned to special sales work
for the company. Bush is a friend of
many years standing with Mr. Smith,
and will assume his new duties immedi-
ately.

The new A. E. manager here will be
remembered by many exhibitors through
his former connection with Universal, in
which he served as manager of IJ.'s
Kansas City branch back in 1919. He
has been connected with various branches
of the industry in various Eastern cen-
ters almo.st continuously since that date.

Although he admitted that the A. E.
product was new to him prior to his
meeting with Eddie Smith in Chicago
last week. Bush declared he had been
deeply impressed with the rapid strides
of the company in the past few months.
"I believe our new product will compare
favorably today with any on the market,
and that's going some," he asserted.

APRIL 3, 1926

PAGE 7

U. Launches ^Greater Movie
List' at N. Y. Convention

Laemmie Announces Profit-Sharing Plan
for Employees.

The Universal Pictures Corporation
formally launched its new season's prod-
uct — the Greater Movie List — last week-
end at a big sales convention held in the
Astor Hotel, New York City, and attend-
ed by Universal branch managers, sales-
men, exploitation men and accessory
managers from nine Universal ex-
changes along the Atlantic seaboard. The
Convention lasted for three days, March
19, 20 and 21.

In addition to the announcement of the
new super picture Jewels, Denny pro-
ductions and other product for the com-
ing year, the home office executives of
the Universal created a sensation on
the convention floor by announcing the
institution of a profit-sharing plan for
the entire Universal sales force, includ-
ing all exchange employees. The new
plan, inaugurated by Carl Laemmie, con-
templates the payment of a 5% bonus
or commission to each exchange on the
increased net revenue for the coming
year. It will be based on a comparison
of the increased net revenue of each ex-
change for the twelve-month period. May
9, 1926 to May 7, 1927, over the period.
May 6, 1925 to May 8, 1926.

The Chicago convention, now just
coming to a close, is being held in the
Drake Hotel. It is being attended by
salesmen from Chicago, Milwaukee, Min-
neapolis, Des Moines, Sioux Falls,
Omaha, St. Louis, Kansa.s City, Winni-
peg, Calgary and Vancouver.

The U. men attending from St. Louis
and Kansas City were:

ST. LOUIS— W. E. Truog, As.sistant
Sales Director; L. Goldhammer, E. Krae-
mer, D. Matin, J. Rafferty, S. Rose, J.
O'Neill and C. T. Sharack; KANSAS
CITY— H. Taylor, T. Taylor, M. C. Brod-
sky, W. Haynes, S. W. Kidd, J. Dodson,
J. Rosenberg, C. Reynolds, L. Nathan-
son and R. C. Gary.

Independent Secures

"Charleston" Series

Joe Silverman, president of the Inde-
pendent Film Corp., announces that he
has just closed a deal for a series of six
one-reelers titled "The Charleston in Six
Lessons" and which is ready for imme-
diate release.

This novelty has received a tremen-
dous booking throughout eastern cities
and has been well received by audiences
at all showings, according to reports.
Arthur Murray, famous dancing teacher,
gives the instructions on how to do the
Charleston. The production, according
to Mr .Silverman, is not simply an in-
structive reel, but has scattered through
it comedy bits that are both novel and
highly entertaining.

"This is the cleverest series of pic-
tures I have ever seen," states Mr. Sil-
verman, "and presents an excellent op-
portunity to all exhibitor.s- to clean up on
the Charleston craze."

"^k

EXCfi

[ovindAlon^
MovieRoMT^

Attend the Convention
Joplin — April 20-21.

Ensley Barbour and S. E. Wilhoit,
prominent Springfield, Mo., showmen,
were visitors with local exchange men

this week.

* * *

F. C. Munro, president of P. D. C,
was in St. Louis this week holding a con-
ference with District Manager C. D. Hill
and Art La Plante, branch manager.

Bill Warner, acting manager for First
National here, out on a trip to sell
"Tramp, Tramp, Tramp," was reporting
to be doing exactly that much tramping
after the big snow storm caught him,
somewhere in Kansas.

Adolph Eisner, formerly manager of
the Circle Theatre, has been made pub-
licity manager of the Globe Theatre, a
down-town first-run house.

S. T. Black, in charge of ad sales and
shipping for P. D. C. here, was on the

sick list this week.

* * *

C. M. Patee, veteran Lawrence, Kas.,
showman, was a visitor along Movie Row
this week.

Stanley Mayer, erstwhile Wichita dis-
trict salesman for Fox, has been made
city representative, succeeding Ben Tay-
lor, who last week joined Univer.sal's

sales staff.

* * *

M. A. Levy, genial Fox branch man-
ager, will be on his way next Wednesday
morning to attend the annual Fox sales
convention which is to be held at Los
Angeles. Stanley Mayer will accompany
his boss on the trip. Stanley earned thi^:

trip as a sales prize in a recent drive.

* * *

Instead of moving along Movie Row
it would be more in order this week to
say, "Slushing Along Movie Row."

It is the concensus of exhibitor opin-
ion this week that the fellow who wrote
the poem, "Snow, Snow, Beautiful
Snow," was not an exhibitor. However,
the snow storm might have come at a
worse time. Exhibitors didn't know this
week whether to blame Holy Week or
the weather for poor business.

C. W. Allen, P. D. C. salesman in the
Missouri territory, reports good business
in his section, and Stanley Schwahn, rep-
resenting P. D. C. in the other end of the
territory in Northwest Kansas, declared
that his district was in good .shape also.

D. W. De Camp has reopened the Ells-
worth Theatre, a Kansas City suburban

house.

* * *

Pathe has received prints on the first
two of the new Western group starring
Harry Carey. They are: "Driftin'
Through," and "The Seventh Bandit."
Associated has also available a large
group of westerns, including six each
from Wally Wales, Bill Cody, Buddy
Hamilton, and Buffalo Bill, Jr. "We are
having a nice business on this group,"
Paul Bush, manager, reported.

Earl McAvoy, former Fox salesman
here, who has been out West for some
time in an attempt to regain his health,
has established his address at 307 North
First Street, Phoenix, Ariz.
» * *

Articles of incorporation have been
filed by the Midland Investment Corpora-
tion, listing 1,000 shares of no par value.
The incorporators are M. B. Shanberg,
H. M. Woolf, F. H. Reid and others.

An interesting coincidence was recalled
this week by Dan Lederman, division
sales director for A. E. Lederman re-
lated his experiences in Des Moines
back in 1912 when he was manager of
the Laemle Film Service exchange; R.
S. Ballantyne, district manager for
Pathe, was manager of the Des Moines
Mutual exchange, and R. C. Li Beau,
present district manager for Paramount,
was branch manager for Famous. "All
three of us were fighting to get busi-
ness. Now all three are competitive dis-
trict managers."

* * *

The Sears Amusement Company, op-
erating company in this territory for
the Universal Theatres Corporation, has
opened an office at Nineteenth and Main
Streets here.

* * *

Joe Wolf, special home office repre-
sentative for Metro-Goldwyn-Mayer, ar-
rived in Kansas City this week for a
two-week visit with local M-G-M men.

* * *

W. B. Bishop, district exploiter for
Metro-Goldwyn, of St. Louis, dropped
over for a brief visit.

* * *

Herb Welsh, manager of Midwest's Or-
pheum Theatre, Atchison, was a visitor
of the week.

* * *

R. S. Ballantyne, district manager for
Pathe, was called to his home here by
the illness of his small daughter. He
was in the South making a swing of his
Southern offices.

* * *

Dan Lederman, Western sales direc-
tor for Associated Exhibitors, was in
Kansas City following an extensive
swing around the northern circuit of ex-
changes of his company.

* * «

Archie Josephson and M. L. Finkel-
stein, officials of the newly organized
J. and F. circuit, have returned from a
business trip to New York.

* * *

J. E. Flynn, district manager for
Metro-Goldwyn, returned to St. Louis
this week following a visit with Manager
C. E. GreffOry and the Kansas City of-
fice force.

* * 4:

M. E. "Marty" Williams, formerly with
Paramount, has been assigned to the
Kansas territory for Educational, "Red"
Jones, manager, has announced. "Marty"
has been in the game in this territory
for more than 15 years.

PAGE 8

Editorial Awakens Exhibitor Interest

+V, J*.^® ^i^i*?''!?' ^^'* appeared in THE REEL JOURNAL two weeks ago, under
the title of A Convention for Business Men," seems to have aroused exhibitor inter-
'^ u-uT"^® ^'^.^\°^ ^^ '^HE ^'^EL JOURNAL has received a number of letters from
exhibitors with reference to this article, the views of which many favor. Pollowine
are the letters received this week:

Kansas City, Mo.

March 27, 1926.
Dear Mr. Shlyen:

To me, as an exhibitor, I feel that you
have presented splendid arguments which
should appeal to every theatre man for
a real theatre merchandise convention.

When you state that many things of a
constructive nature would be on the pro-
gram, matters which are under daily con-
sideration — selling entertainment, you
are "hitting the bull's eye." After all,
a theatre sells merchandise as any mer-
chant. The same problems concern the
show man as the retailer. And today,
there are many vital problems concerning
the operation of theatres which pertain
to selling our pictures to the public.

There should be big men present who
can explain in detail how to inspire thea-
tre men to bring in more money at the
box office. There should be more discus-
sion about economizing on advertising
and exploitation.

Many exhibitors have devised ways and
means for merchandising their theatre.
Why shouldn't it be possible for these
exhibitors to present their views to the
conventions in order to help our brother
exhibitors? After all, an organization's
main reason for existing is to assist and
improve the business interests of the
members involved.

You are absolutely right. I trust that
every exhibitor— not only in this part of
the country — but all over, should have
an opportunity to read your editorial, as
it is very beneficial I have read it twice.
With best wishes, remain.
Sincerely yours,
(Signed) Samuel Carver,
Liberty Theatre.

Kansas City, Mo.

March 30, 1926.
Dear Mr. Shlyen:

I regret exceedingly that I get the im-
pression from the first part of your ar-
ticle that the conventions of the local
exhibitors' association have been of no
importance, or have not accomplished
anything for the exhibitors in this terri-
tory, and in my opinion, this is not the
impression that you desire to convey, for
there can hardly be a question in the
mind of any exhibitor who is familiar
with the work of the Association, that
while many of the exhibitors as a whole
have done so immeasurably, although it
is not unlikely that a great deal more
could have been accomplished along the
constructive and educational lines of the
retailers' conventions to which you re-
ferred in your article.

I heartily agree with you and have al-
ways cherished the thought that as the
organization progressed that the routine
of the exhibitors' conventions and meet-
ings would some day be along just such
lines as your article indicates you are in
favor of.

With kindest personal regards.
Yours very truly,
(Signed) M. B. Shanberg,
Midland Circuit of Theatres.

Pittsburg, Kansas,
March 27, 1926.
Dear Mr. Shlyen:

I wish to state that I have read your
article in the Reel Journal of March 20th,
and can heartily concur with practically
all of your statements. There are a few
more along this line which you might
add. We need, as you have stated, above
all things, to be practical in our organi-
zation as well as in the conduct of our
own business.

I appreciate your editorial very much,
and believe they are as a rule all very
constructive.

Respectfully yours,

(Signed) E. E. Frazier,
Pittsburg Amusement Co.

Topeka, Kansas,
March 29, 1926.
Dear Mr. Shlyen:

I am very glad to see you take the
stand you have with regard to the Motion
Picture Theatre Owners' conventions. It
has always seemed to me that there is
not enough business transacted at these
meetings and that too much time is taken
for things other than the business that
should be transacted for the good of the
theatre owners.

I have always appreciated the fact that
it is hard to get theatre owners in con-
ventions for the reason that their inter-
ests are not all the same, as some men
are small operators and some operate ex-
tensively and some of them own their
own property and others are perhaps
renting and operate without a great deal
of overhead. With all their differences
it makes it hard to get them all together
and to agree on things in a convention.
Yours very truly,
(Signed) Maurice W. Jencks,
National Theatres Corp.

Kansas City, Mo.,
March 29, 1926.
My Dear Mr. Shlyen:

I have gone thoroughly over your ar-
ticle, "A CONVENTION FOR BUSI-
NESS MEN," and think it a very good
article for the Association, which is about
to have its Convention.

it-'^'i^®'^''^^'*"''®' organization, such as
the Motion Picture Theatre Owners of
Kansas and Missouri, should .study your
article very thoroughly, as it would give
them a great deal of insight into the
troubles which the exhibitor is going
through today, and carrying it on the
lines which you suggest, I think would
make a wonderful organization through-
out the States of Kansas and Missouri
Regards.

Yours very truly,
(Signed) Dave H. Harding, Secy.,
Capitol Enterprises.

"THE PLYING MAIL," AL WILSON'S
FIRST FOR ASSOCIATED.

The first production in which Al. Wil-
son, intrepid air stuntist and screen fa-
vorite, IS to be starred by A. Carlos for
release through Associated Exhibitors,
will be "The Flying Mail." Production
was scheduled to start at the Associated
btudios in Los Angeles on March 15th.

THE REEL JOURNAL

Taylor Enthused Over

1926-2r'U" Product

Branch Manager Harry Taylor, Dis-
trict Manager W. E. Tuog, and the entire
local Universal sales force returned Sun-
day from their sales convention held last
week m Chicago all full of pep and en-
thusiasm about their Greater Movie List
for 1926-27. "I've been in this business
a long time," said Mr. Taylor, "but I can
conscientiously say that never during all
that time have I seen such a fine line-up
of all-around good product. And this
goes for our short subjects as well as
our features."

Mr. Taylor and Mr. Truog both avowed
that the screening of "The Midnight
Sun" and "The Flaming Frontier," Uni-
versal specials, proved the super quali-
ties of these productions. Both stated
that after "The Midnight Sun" would
play the first-run theatres of the country,
Laura La Plante, through her fine work
in this production, would easily become
one of the best female stars in the busi-
ness.

The New Trend In

Two-Reel Comedies

By Hal Roach, Fathe Producer.

Theda Bara, Lionel Barrymore, Mabel
Normand, Eileen Percy, Mildred Harris,
Stuart Holmes, Fred Malatesta, Cesare
Gravma, Ethel Clayton, Claude Gilling-
water and other players formerly only
as.sociated with the multiple-reel feature
productions have entered the two-reel
comedy field at my request, and the one
point which brought them over — when
critics and professional authorities de-
clared such people never could be induced
to leave features for even one short
comedy — was that our average comedy
plays fifty percent more theatres than
the average feature.

"Our Gang," for example, has 11,500
regular bookings in the United States,
out of possibly 17,000 — and this does
not include many additional theatres
which irregularly buy this brand of
comedies. Charley Chase, Glenn Tryon
and Clyde Cook comedies play an aver-
age of from seven to ten thousand thea-
tres with each picture. This is inter-
e.sting in comparison with the average
feature's booking.s — around five and six
thousand theatres for a good picture.

JACK WHITTAM SIGNS BLANK
CONTRACT FOR "TRAMP . . "

Here's a new wrinkle in distribu-
tion.

After tramping up and down
Movie Row this week. Jack Whit-
tam, manager of the Strand Thea-
tre, signed a blank contract with
Bill Warner of First National for
an early engagement of the first
Harry Langdon feature-length fea-
ture, "Tramp, Tramp, Tramp." The
exchange has the authority to fill
in the price and the schedule of
days.

"That is the first time in the his-
tory of this office that we have
received such a confidential con-
tract," according to A. H. Chaffee,
cashier.

<N-'« (N^tflK'S* fV^M (i^^^ »>>« MCSt ai^^^ •»>« ■..S* IKS* <!OM IK'S* t^XO^S* #-N* *N

'f ^"!.'%yiH<^»'Mri"j'-i'

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There^s no maybe about it*
P*D.C* is making the

Picture

^^'^

[

And that comes from hundreds of Showmen throughout the

Nation. And they're finding, every day, who holds the ace in

entertainment values this year!

1-THE VOLGA BOATMAN

Packed in every foot is the DE MILLE interpre-
tation of the fine arts. The cast; Jetta Goudal,
William Boyd, Theo! Koslolf.

"This is P. D. C.'s Big Year"

2-THREE FACES EAST

A powerful story of a detective mystery, finally
unravelled after a chase across three continents.
Personally supervised by Cecil B. DeMille.
"This is P. D. C.'s Big Year"

3-PRINCE OF PILSEN

There's fine drama in this one, plus an unusually
absorbing romance. Directed by A. H. Sebas-
tian.

"This is P. D. C.'s Big Year"

6-STEEL PREFERRED

A gripping close-up of life in the great stCv
mills, plus action, comedy and romance. Wit!
Vera Reynolds, Charlie Murray, William Boyd

"This is P. D. C.'s Big Year"

5-PARIS AT MIDNIGHT

What a title; And a great story of the French
Capital to back it up. A Frances Marion Metro-
politan production.

"This is P. D. C.'s Big Year"

6-WHISPERING SMITH

Another title that carries an intriguing desire to
parade up to the box office. Metropolitan pro-
duction.

"This is P. D. C.'s Big Year"

mtimimmmimimimitmm'iifi<itrmri<ius<'it^tfmm<m<m(^^

Turn over a new leaf
with P. D. C. -- More

I'.lt.T'VTfyiLI-.^Tf-.^.T- y-l V- l -j » n^

■^^^■^^H^.^-tir-^^ >^i'^>^-».>* »N'«»S^^X »N-< »N>»

^V I A" I :%,■ f A. I A." T„\H y^ » -v T ^" T ^ ^i-iffn

D.C. PROMISED

genuine "BOX OFFICE" program in
lie first announcement, a year ago • >

D. C. has delivered—

PRESTIGE!

c^l

^^^ a line-up of pictures tliat -will measure up

l#lf^fl^ ^ witli any product in tlie business— Ask
A M %M^ most any -wide-aivake sho-wman, and lie'll

tell you so — Here are a f eiv of the big ones.

They come one after the other!

EMe

SILENCE

A powerful dramatic vehicle interpreted for the
screen by Cecil B. DeMille. With Vera Reyn-
olds, a DeMille "find;" H. B. Warner, William
Boyd.

RED DICE

DeMille supervised, and with three box office
stars — Rod LaRoque, Lillian Rich and Robert
Edeson.

FIFTH AVENUE

The most famous street in the world! Directed
by Robert G. Vignola. With Marguerite De
LaMotte, Alan Forrest.

BRAVE HEART

A romance of the American Indian in college
and on the football field. Rod LaRoque, the
Indian. Personally supervised by DeMille.

UP IN MABEL'S ROOM

Al Christie's fitting successor to "'Charleys
Aunt," "Seven Days," "Madam Behave." With
Marie Prevost.

MILLION DOLLAR HANDICAP

A thrilling screen drama of the sport of kings
A Metropolitan (Scott Sidney) production, with
Vera Reynolds, Edmund Burns.

■["THISISP.D.C'sBIGYEAR'l

(Wc

Producers Distributing Corporation

KANSAS CITY

C. A. Schnltz, Htrr.,

Ill Vf. 18th 8t.

ST. LOUIS

Art LaPlante, Mgr.,

tS«8 Lladcll BlTd.

APRIL 3, 1926

F. B. 0. Gets New Witwer
Group for 1926 - 1927

True to its policy of giving its pictures
the value of circulation, Film Booking
Offices announces that it has secured the
exclusive rights to two series of short
stories by H. C. Witwer, the celebrated
humorist, for the season of 1926-27.
These will be made into two series of
twelve "featurettes," the first being
ready for release early in the coming
season.

The first of the new series will be re-
leased under the general title of "Bill
Grimm's Progress."

Paramount Has Nine
Productions Under Way

New York. — Paramount has no less
than nine feature productions in work at
the eastern and western studios. The
coast pictures are "Padlocked," from the
Rex Beach novel, featuring Lois Moran,
Noah Beery, Louise Dresser, Helen Je-
rome Eddy, Allan Simpson and Richard
Arlen; "Wet Paint," with Raymond Grif-
fith; "False Steps," a William de Mille
production with Clara Bow, Warner Bax-
ter, George Bancroft, William Powell
and Edythe Chapman, and "The Cat's
Pajamas," starring lovely Betty Bronson.

In the east, Gloria Swanson has start-
ed work on "Fine Manners," with Eugene
O'Brien in the leading male role and
Frank Tuttle directing. D. W. Grif-
fith's "The Sorrows of Satan," and "Take
a Chance," with Richard Dix, were sched-
uled to go into work this week. The
units making the other two features,
"The Palm Beach Girl" with Bebe Dan-
iels, and "It's the Old Army Game,"
with W. C. Fields, are now on location
in the south.

F. B. O. SIGNS MISS FREDERICK FOR
"HER HONOR, THE GOVERNOR"

Pauline Frederick has been engaged by
Film Booking Offices for the title role in
"Her Honor the Governor," soon to go
into production at the Hollywood studios.
Announcement of the engagement was
made by J. I. Schnitzer, vice-president in
charge of production, who added that
"Her Honor the Governor" would be one
of the most pretentious productions for
the coming season. It will be released
as one of F. B. O.'s Gold Bond Pictures.

The story of "Her Honor the Gover-
nor" was written by Hyatt Daab and
Weed Dickinson, who had Miss Freder-
ick in mind for the leading role while
sketching the character. It is a vivid
dramatization of the woman in politics.

CAST FOR "UP IN MABEL'S ROOM"
ANNOUNCED BY P. D. C.

Indicative of Al Christie's intention of
making the screen version of the stage
farce, "Up in Mabel's Room," more thp"
commensurate with the successful play,
comes the announcement from Mr. Chris-
tie that a long list of featured players
will appear in support of Marie Prevost,
the star.

In addition to Harrison Ford, Harry
Myers has been engaged for an impor-
tant part.

Sylvia Breamer, Carl Gerard, Corliss
Palmer and Arthur Hoyt have also been
signed.

THIS STILL WAS A MOVIE
PROPOSITION, TOO

Lavelle J. W. Roger of Cornwell,
Okla., had the Federal and .state
authorities of St. Louis running
around in circles a few days ago
when he breezed into town with a
great big still perched upon an au-
tomobile truck.

He made no pretense of attempt-
ing to disguise this modern "house-
hold" utensil, explaining that he
was using the .still to advertise a
motion picture, "Cornwell, the
Wicked," which deals with the op-
erating of the whiskey traffic in
Cornwell, Okla.

When he showed official docu-
ments signed by an Oklahoma sher-
iff and county judge to support his
story, Roger knocked the police and
prohibition agents off their feet.

PAGE 9

Warners to Make 34

ON 1926-27 Program

Los Angeles. — The Warner program
for 1926-27 has been definitely decided
on. There will be 34 pictures, repre-
senting a budget of $12,500,000. Eight
specials are included. These will be
made by Ernst Lubitsch, John Barry-
more and Syd Chaplin.

A report current in studio circles that
the Warners intend disposing of their
studio and centralizing production at the
Vitagraph plant is denied.

"THREE FACES EAST" IN GLOBE

"Three Faces East," Cecil B. De Mille's
personally supervised production for
P. D. C, opened its Kansas City pre-
miere at the Globe Theatre Saturday. It
will be extensively advertised by the
Globe management, along with the thea-
tre's publicity calling attention to the
new pre.sentation policy at that hou.se.

PARAMOUNT TO FILM DREISER'S
"AN AMERICAN TRAGEDY"

One of the most important motion pic-
ture announcements of recent months
has ju.st been made by Jesse L. Lasky,
who declared that Paramount has pur-
chased the screen rights for Theodore
Dreiser's "An American Tragedy," and
that the book would be filmed exactly as
it is written.

Plans for the production of "An Amer-
ican Tragedy" call for the making of the
picture on a gigantic scale. The picture
is to be produced by D. W. GriflSth and
will be shown in legitimate theatres a.s
one of the mo.st ambitious offerings in
the history of the screen.

Kothii^ can stop

vouanceyoute

set.with

Movie List

PAGE 10

THE REEL JOURNAL

Barthelmess to Star in

Group of F. N. Specials

Richard Barthelmess has affixed his
signature to a new contract with First
National Pictures which, it is predicted,
will give him the greatest opportunity
of his career. The contract calls for
eight feature productions to be made
within the two years following the ex-
piration of the star's engagement with
Inspiration Pictures. He is now in Cali-
fornia producing "Ranson's Folly,"
adapted from Richard Harding Davis'
story, and will complete his contract
with Inspiration in time to start work
for First National in the fall.

This announcement is made by Rich-
ard A. Rowland, general manager of
First National, who signed the contract
the day before Mr. Barthelmess left New
York to start his new production.

RIN-TIN-TIN GETS 90% OF POPU-
LATION IN GRAIN VALLEY.

The Warner Bros.' attraction,
"Tracked in the Snow Country," one
of the Rin-Tin-Tin starring produc-
tions, played to 92 per cent of the
residents of Grain Valley, Mo., re-
cently — probably a world's record, ac-
cording to Joe Levy, local manager.
The tovim has a population of 352, and
325 saw "Tracked' 'at the Royal Thea-
tre. This remarkable showing and the
enthusiasm of the audience led T. D.
Peal, manager, to write:

"This picture is a S. R. 0. It can't
be beat, so our patrons say."

Sam Goldwyn Pays Record
Price for "Barbara Worth"

The highest price ever paid for the
screen rights to a published novel, name-
ly $125,000, is the sum which Samuel
Goldwyn recently was reported to have
paid to Sol Lesser for "The Winning of
Barbara Worth."

This is one of the many stories by
Harold Bell Wright, which Lesser con-
trols.

THREE PARAMOUNT MEN HERE,
MEMBERS OF "100% CLUB"

Three members of the Kansas City
Paramount sales staff are members of
Paramount's "One Hundred Per Cent
Club," and Robert Carnie, salesman, was
elected sec'y-treasurer of the organiza-
tion during a meeting at the recent Para-
mount convention in Atlantic City.

The club has to do with exceptional
selling work in Paramount's sales de-
partment. Maurice Schweitzer, sales-
man, and Arthur Cole, ad sales manager,
are other members of the club represent-
ing the Kansas City office.

Attend the Convention
Joplin — April 20-21

PATHE PLANS FEATURE VERSION
OF "THE BAR-C MYSTERY."

In order to meet the current exhibi-
tor demand for high grade Western pro-
ductions, Pathe Exchange, Inc., will re-
lease a feature version of "The Bar-C
Mystery," the forthcoming serial bound
up with mystery, intrigue and adventure
in the cattle and mining country of the
present-day West.

The condensing of this ten-chapter
Pathe serial into a story of feature
length means that exhibitors will have
a Western which is second to none in
box-office drawing power, according to
F. W. Gebhardt, local manager. Included
in the excellent cast are such stellar
players as Dorothy Phillips, Wallace
MacDonald, Ethel Clayton and Philo Mc-
Cullough. The production was made by
C. W. Patton. The locale was on the
LaAguerro Rancho, the largest stock
ranch in California.

"TARZAN AND THE GOLDEN LION"
PURCHASED BY F. B. O.

Film Booking Offices has purchased the
screen rights to "Tarzan and the Golden
Lion," one of the most popular of the
romantic adventure novels by Edgar
Rice Burroughs. The picture version will
be one of the early summer productions
at the F. B. 0. Studios in Hollywood,
and will be completed in time to take its
place among the Gold Bond productions
released during the coming season.

LIONEL BARRYMORE TO M-G-M AS
FEATURED PLAYER

Another big screen name goes on the
stock company roll of Metro-Goldwyn-
Mayer with the acquisition of Lionel Bar-
rymore, who last week signed a long-
term contract with Louis B. Mayer, vice
president in charge of production for
M-G-M.

"AGNES AYRES TOO FAT"— P. D. C.
Hollywood. — Agnes Ayres allowed
herself to become fat and so is alleged
to have lost her charm and facial beauty,
the Producers Distributing Corporation
claims in answer to the star's suit for
$93,000 for alleged breach of contract.

Everybody's Doing It! --
-- Everybody's Booking It!

^\^

"The CHARLESTON

in Six Lessons"

tA series of six one-reelers with
instructions by
ARTHUR MURRAY
The World's Foremost Dancing
Teacher

Booked by
Balaban 8C Katz, Chicago
Lubliner fli Trinz Circuit, Chcago
Stanley Circuit, Philadelphia
Saxe Circuit, Wisconsin
And many others throughout the
country.

This Series Will Prove a Sensation Everywhere! Set Your Dates Now!

Independent Film^Corporation

Its WEST X7TH STREKT

JOS. SILVERMAN, President
CHAS. BESSENBACHER, Manager

KANSAS CITT, MISSOURI

APRIL 3, 1926

PAGE 11

OKLAHOMA NEWS

The Robb & Rowley Enterprises of
Texas have purchased the L. W. Brophy
Theatres, at Muskogee, Claremore and
Vinita, Okla., five in number, and also
the Palace Theatre at Muskogee, a Para-
mount theatre.

J. F. Binkley will open his new Dunkin
Theatre at Gushing, Okla., March 31st.

The Anderson Theatre Supply Com-
pany at Oklahoma City has added J. C.
Klock to its sales force.

A. J. Cary has resigned as manager
for the Home State Exchange at Okla-
homa City, and has been succeeded by
K. H. Buchanan of Dallas, Texas.

R. A. Morrow, P. D. C. District Man-
ager at Dallas, Texas, was an Okla-
homa City visitor the first of the week.

Roger Mitchell has been appointed
salesman for P. D. C. at Oklahoma City.

The Strand Theatre at Port Arthur,
Texas, opened March 15th. The new
theatre seats 1400 and is strictly modern
and fireproof.

A. B. Monand of Shawnee, Okla., re-
ported as having purchased the Rex
Theatre at Wewoka, Okla., and that he
will build an additional theatre at We-
woka soon.

C. E. Truitt of Comanche, Oklahoma,
has purchased the theatre at McClain,
Texas.

H. E. Seteemund announces that his
new theatre at Chandler, Okla., will not
be opened until some time in July, in-
stead of April as first reported.

The Melba Theatre at Enid, Okla., has
been purchased by C. A. Chatham.

After having been out for some time
the Associated Exhibitors have rejoined
the Oklahoma Film Board of Trade.

The New Electric Theatre at Hen-
nessy, Okla., has been opened by A. F.
Prouty, Mgr.

Ben Terry has purchased the Pastime
Theatre at Woodward, Okla.

The new Folly theatre with 600 seating
capacity will be opened at Cordell, Ok-
lahoma, about April 15th.

M. C. Upchurch has purchased the
Victor Theatre at Olustee, Okla.

E. V. Weaver will reopen his Lyric
Theatre at Pawnee, Okla., in the near
future.

Jack Pendleton has been appointed
salesman for Warner Bros., Oklahoma

City.

First National offices at Oklahoma City
were checked by auditors Hanley and
McGowen recently.

H. D. Hern, district manager for As-
sociated Exhibitors, visited the local
offices at Oklahoma City during the past
week.

FAMOUS TO RELEASE 5 UFA
PICTURES THIS YEAR

Atlantic City. — Under the terms
of the tri-cornered deal with the
Ufa, Famous will release five Ger-
man-made pictures next season.
It is understood Metro-Goldwyn-
Mayer will do likewise.

This was brought out at the
Paramount Convention here.

VERA REYNOLDS A STAR.

Cecil B. De Mille has indicated in his
official announcement the promotion of
Vera Reynolds to stardom.

"I have placed Miss Reynolds in the
position of a star," says Mr. De Mille,
"because, after a most careful study of
her box office value, I find she is strong
enough to warrant my investing my
money in her personality.

"Box office history proves that 'person-
ality' is the intrinsic element of .star
value. It is personality and personality
alone that constitutes drawing power.
And when we find drawing power in an
individual, that individual is a safe in-
vestment for the producer and the ex-
hibitor.

"Miss Reynolds has been in many of
my pictures. Her portrayals in 'Feet of
Clay,' 'Without Mercy,' 'The Road to
Yesterday,' 'Steel Preferred' and 'The
Million-Dollar Handicap' have been ex-
cellent.

Attend the Convention
Joplin — April 20-21

Scene from the First National Picture,
"Memory Lane," with Conrad Nagel and
Eleanor Boardman.

ii>,

H^dalcs^fo^

^PN^I

r^oiiS

)^\.

Gicatcr
Movie List

PAGE 12

S-weet Music

THE REEL JOURNAL

The Tramp, Tramp, Tramp of Thousands
of Feet, Toward Your Box Office!

MILLIONS have laughed at
Langdon's Two-Reel capers
MILLIONS will be waiting in line
to roar at his first Feature
Length Comedy Knockout!

Says

Fred J. McConnell

in Exhibitor's Review

4«-

8T. LOUIS
Id* Locait

ORACLE

IRWIN WHEELER, of the
P^ayhouse Theatre, Ryo, N.
Y., was host to the entire
sales force of First National
Pictures Corporation and
their friends Friday night at
the Eastern preview of
Harry Langdon's first com-
edy super-feature, "Tramp,
Tramp, Tramp."

For months picture fans
throughout the country have
been demanding a Harry
Langdon feature picture. It's
now here. This picture with-
out question wiil establish
him as one of the foremost
comedians on the screen. It
is a story of a foot race
from Massachusetts to Cali-
fornia and it's a riot, noth-
ing less. A "Race Riot." It's_
one long, solid laugh with a
breathing spell here and
there to catch your breath
and wipe the tears out of
your eyes.

The audience displayed ev-
ei'y brand of laughter known,
giggles, grins, chuckles,
mirth, topped with loud, un-
controlled, exploding, side-
splitting laughter. Every
one laughed at the drolleries
of Langdon, then at the way
others in the audience laugh-
ed and then at themselves.

Hats off to Richard Row-
land and his entire produc-
tion organization. "Tramp,
Tramp, Tramp" is an
achievement and it's going
to "click" at the box-offlce
wherever it is played. There
isn't a gag in the picture
that doesn't register. There
are many the audience will
carry home with them to tell
their friends. The person
that made the remark that
there was nothing new under
the sun, should see the new
gags in this picture.

This picture Is a "Nine-
teen Twenty-Seven" Model
with a 250 HP "Non Stop
Mirth" Motor and no brakes.
It's a triumph for Langdon,
whose pantomime never
misses. Titles are few but
fit like a grove. And the
windup is a "WOW" with
the usual happy ending with
a baby and the happy mar-
ried couple. Langdon's act-
ing as the baby In the crib
starts everybody off again in
convulsive laughter Just when
they thought they could pull
up and rest their aching
sides.

Start working all the in-
fluence you've got with First
National to get this picture
on your screen as soon as
possible, tell every body In
your town you've got It and
it will be Tramp, Trnmp,
Tramp of thousands of feet
to your box-offlce to get In
on the good time. "MAC."

-«W

FIRST NATIONAL PICTURES, Inc.

KAirSAS CITT
111* lYraBdott*

APRIL 3, 1926

PAGE 13

Coming to You - - NORMA'S ^'
GREATEST --By Far!

"Marvelous, Wonderful."

Florence Lawi-ence,

Los Angeles Examiner

"A first class box office
winner."

Edwin Schalleit,

Los Angeles Times

"Excellent picture."

Jimmy Star,

Los Angeles Record
"Laughs galore."

Ivan St. John

Photoplay Magazine

"Superb entertainment."

Jack Ungmeyer

Newspaper Ent. Assn.

"One Hundred Percent."

Wheeler Reid

Hollywood Life

"Marvelous, brilliant,

First National Pictures, Inc

171? Wyandotte
Kansas City

SS19 LiOcust
St. I.oulg

clever and mirthful."

Dorothy Manners,
writer

"Kiki has everything."

Ray Murray,

Exhibitor's Herald

"A riot of laughs."

Helen Carlisle,

McFadden Publications

"Wonderful picture."

Harvey Gausman,

Film Daily
"Kiki is a kicky picture
and sure fire."

Ceorge Schaffer,

Chicago Tribune
"I saw the play. The
picture is better by far."

Alice Tlldesley,

Brewster Publications

PAGE 14

THE REEL JOURNAL

What The Picture Did First Run

AT KANSAS CITY THEATRES, WEEK ENDING MARCH 27
The REEL JOURNAL is indebted for this department to the following man-
agers of first run Kansas City houses, who have been very generous in providing
this information: Jack Quinlan, Mainstreet Theatre; Bruce Fowler, Newman Thea-
tre: Sam Carver, Liberty Theatre; Will Jacobs, Royal Theatre; Earl Cook, Pan-
tages Theatre, and Flynn Bros., Globe Theatre. THE REEL JOURNAL takes
this opportunity of thanking them for their kind interest.

NEWMAN
Hands Up, with Raymond GritBth.
(Paramount Picture.)
Business: Just average.
Audience Reaction: Pleasing. A clever
pantomime, but doesn't get the big
laughs.

Production Highlights: Nothing out-
standing.

Theme: Comedy, based on incidents m
the Civil War.

Prologue: "Gypsy Follies," John Mur-
ray Anderson Publix stage presentation.
Very well liked by audience.

Summary: It will please but don't
expect a big comedy hit.

Entertainment Merits: 75 to 80 per
cent.

ROYAL.
Monte Carlo, with Lew Cody, Trixie
Friganza, Gertrude Olmstead.

(A Metro-Goldwyn-Mayer picture.)
Business: Pleasing. Just fair.
Production Highlights: Color photog-
raphy. Beautiful clothes.

Audience Reaction: They seemed to
like it. , „

Theme: Story of ambitious girls from
small town; they go to Paris on a lark,
and one of them lands her Prince Charm-
ing.

Prologue: "Down by the Winegar
Woiks" and other musical divertisement
arranged by Forbstein orchestra.
Summary: Average entertainment.

MAINSTREET
The Far Cry, with Blanche Sweet,
Jack Mulhall.

(A First National picture.)
Business: Very good, and held up
well.

Audience Reaction: Very favorable.
Production Highlights: Good color
scenes, interesting plot and new back-
ground for heart interest.

Theme: Story of a home loving hus-
band in New York and his "roaming"
vrite in Paris and their ultimate reunion.
Summary: Pleasing entertainment
and good acting in a plot that holds in-
terest.

LIBERTY
Cohens and Kellys, Charlie Murray,
George Sidney, Kate Price.
(A Universal picture.)
(Held over second week.)
Business: Very, very big, at least 80
per cent of first week. If weather had
been favorable, the management believes
it would have held up to a profitable av-
erage for a third week.
PANTAGES
The Clash of The Wolves, with Rin-
Tin-Tin.

(A Warner Bros, picture.)
Business: Very good.
Audience Reaction: Very good and
seemed to please all. An excellent pic-
ture, and the management believes is
Rin-Tin-Tin's best.

Prologue: Songalog and vaudeville.
Summary: One of the best dog pic-
tures we have played.
Entertainment Merits: 90 per cent.

GLOBE

Steel Preferred, with Vera Reynolds,
Charlie Murray, William Boyd.

(Released by Producers Distributing
Corporation.)

Business: Good.

Audience Reaction: Good.

Production Highlights: Filmed in steel
mills of Pittsburgh, Pa. Comedy relief
by Charlie Murray.

Exploitation: Slides, trailers, 24-
sheets, one, three and six sheets, photos,
newspapers.

Prologue Presentation: Loie Bridge
Players in "A Wife for You."

Famous to Make 75

On 1926-27 Schedule

New Theatres In St. Joe,
Springfield to Universal?

N. Y. Reports Say New $400,000 Spring-
field House Under Lease.

According to reports from New York
this week, Universal has leased the new
first run theatre now under construction
on St. Louis Street in Springfield, Mo.
It is understood that the new house will
cost approximately $400,000. Wingo
and Wingo, Springfield attorneys, are
representing the investors.

C. T. Sears, in charge of "U" theatres
in this section, was unable to verify this
report this week. He said he had not
received a confirmation of the new deal
from New York.

The Universal Chain Theatre Corpora-
tion is going ahead with its plan to con-
struct a theatre at Grand Island, Nebr.
John W. Ebeson is the architect who
is designing the building, which will cost
approximately $350,000. Universal will
also go ahead with its plan for building
a new theatre in St. Joseph, Mo.

Elaborate Program for New Year is
Outlined at Convention.

Atlantic City. — At Paramount's Sec-
ond International Convention, Jesse L.
Lasky, first vice-president of Famous
Players-Lasky Corporation in charge of
production, presented the production de-
parment's elaborate plans for the year
1926-27. All through his speech which
was interspersed by short talks by direc-
tors, stars, associate producers and of-
ficials of the editorial department, Mr.
Lasky sketched a program of pictures
which will be road-showed or released
generally between August, 1926, and Au-
gust, 1927.

The program, as announced by the
production department head, will be
composed of 75 attractions, two of which
have already been selected as road-show
features. These are "Old Ironsides" and
"The Greatest Show on Earth."

The Kansas City delegation to the
convention returned Monday. The mem-
bers of the local exchange who made the
trip were R. C. LiBeau, district man-
ager, Ben Blotcky, manager, J. H. States,
booking manager, A. H. Cole, ad sales
manager. Earl Cunningham, exploiter
and all salesmen.

Sam Taylor, Formerly
with Lloyd, to M-G-M.

After six years directorial association
with Harold Lloyd, Sam Taylor has been
signed by Louis B. Mayer, vice president
in charge of Metro-Goldwyn-Mayer pro-
duction, to direct dramatic comedies.
Taylor recently completed the direction
of "For Heaven's Sake," Harold Lloyd's
latest comedy.

With a view of looking over the play
and story market, Taylor arrived in New
York Sunday (March 20th) for a stay of
ten days. Production of his first Metro-
Goldwyn-Mayer picture will begin upon
his return to the West Coast.

Standard Film Exchange
to Be Re-opened Soon

Joe Silverman, president of the Inde-
pendent Film Corporation, announced
this week that his company would re-
open the Standard Film Exchange in its
old location. 111 West Eighteenth Street,
as soon as remodeling work can be com-
pleted. This puts a quietus on rumors
that the Standard name would not be
continued.

Deals were completed last week by
which Independent bought outright all
physical assets, equipment and prints *
of Standard, which was the oldest film
exchange in Kansas City. The purchase
price was not named.

Silverman declared that Standard
would operate in the future on the same
policy as it has maintained in the past.
"We will offer the largest lineup of
Western pictures and Western stars in
the business," he announced. The pro-
gram of short subject releases will also
be strengthened, according to present
plans, which will make the united
product of the two companies the largest
line-up of complete service in the West.

Educational Through with
Camera Work on 25-26 List

While all the pictures are not yet ed-
ited and titled, the camera work on the
full schedule of twenty-eight two-reel
comedies produced at the Christie Stu-
dios for release on Educational's 1925-
26 program has been completed. These
series, which include six Bobby Vernon,
six Jimmie Adams, six Walter Hiers and
ten Christie Comedies, have aggregated
a slightly larger program of comedies
than the Christie company has ever is-
sued before in a year's time.

One of the notable achievements in the
current series has been the development
of a new star in Billy Dooley in the Chris-
tie Comedy series in an unusually short
period.

Attend the Convention
Joplin— April 20-21

APRIL 3, 192«

PAGE 15

every exhibitor does liis duty,
tliere 'w^I be no mediocre pictures.

SEND IN

YOUR

REPORTS

REGULARLY

MAIL IN YOUR HLM REPORT TODAY FOR THE NEXT ISSUE

THE RFF.I, JOURNAL.

512 Manufacturers' Exchange, Kansas Cityi Mo.

My opinion on pictures recently played here is as follows:

Title

Star

^Z^:z:z:z:ziz^^^^^^

Title

Star

Title - -

Star

Producer

Title -

Star

Producer

Remarks:

Title

Star

Producer

Remarks;

If Eyery
Duty Th
Pictures.

Exhibitor Does His
sre Will Be No Mediocre

City

Theatre

Exhibitor

— — .

TO THE

Reel
Journal

PAGE 16

THE REEL JOURNAL

=5«=

=9«=

=5«=

=9«=

=5^

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=%€=

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:^«=

=5«=

KANSAS CITY TRADE DIRECTORY

Here is a list of leading Film Exchanges and Dealers of this
territory... Deal with these recognized and established firms

EXCHANGES

NATIONAL DISTRIBUTORS

ASSOCIATED EXHIBI-
TORS, Inc.
Ill West 17th St.
Paul Bush, Manager
Gladys Libby, Booker
Telephone — Harrison 8645

MIDWEST

EDUCATIONAL FILM

EXCHANGE, Inc.

130 West 18th St.

C. A. "Red" Jones, Mgr.

E. C. Borg, Booker
Telephone— Grand 2886

FIRST NATIONAL

PICTURES, Inc.

T. O. Byerle, Manager.

Wm. A. Burke, Asst. Mgr.

E. Behrhorst, Booker

1712-14 Wyandotte St.

Telephone — Harrison 8623

FOX FILM

CORPORATION

1901 Wyandotte St.

M. A. Levy, Mgr.

W. J. Kubitzki, Asst. Mgr.

Telephone — Harrison 7253

METRO-GOLD WYN

PICTURES CORP.

1706-08 Wyandotte St.

C. E. Gregory, Mgr.

Telephone— Grand 2110

O. H. Lambert, Asst. Mgr.

G. H. "Gib" Jones, Booker

PATHE EXCHANGE,
Inc.

Ill West 17th St.
F. W. Gebhardt, Manager

J. Schorgl, Booker
Telephone — Harrison 8645

PRODUCERS

DISTRIBUTING CORP.

Ill West 18th St.

C. A. Schultz, Mgr.

C. M. Parkhurst, Booker

Telephone— Harrison 0919

UNITED ARTISTS

CORPORATION

1706 Baltimore

G. F. Navarre, Mgr.

L. J. Doty, Asst. Mgr.

Telephone— Grand 1822

UNIVERSAL FILM

EXCHANGE

1710 Wyandotte St.

Harry Taylor, Mgr.

L. E. Harned, Booker

Telephone — Harrison 5624

WARNER BROS.-
VITAGRAPH, Inc.

1820 Wyandotte St.

Joe Levy, Manager

Chas. Lewis, Booker

Telephone — Harrison 8304

STATE RIGHTS

ARROW PICTURES
115 West 17th St.

Harry Shumar, Mgr.
S. A. Hamilton, Booker
Telephone— Grand 3160

ECONOMY
FILM SERVICE

The Mail Order Exchange

No Contracts

113 West 18th St.

Bernard C. Cook, Manager

Telephone — Harrison 8351

INDEPENDENT FILM

COMPANY

lis West 17th St.

Chas. Bessenbacher, Mgr.

S. A. Hamilton, Booker

Telephone, Grand 3160

EQUIPMENT

STANDARD FILMS
113 West 18th St.

F. J. Warren, Gen'l Mgr.
G. E. Akers, Sales Mgr. ^
Telephone — Grand 1318

COLE THEATRE
SUPPLY CO.

Powers Machines

109 West 18th St.

T. F. Cole, Manager

Telephone — Harrison 2231

CHAS. M. STEBBINS
PICTURE SUPPLY CO.

Motiograph DeLuxe
Machines

1818-22 Wyandotte St.
C. M. Badger, Manager
Telephone — Grand 0134

J. E. FOLAND
Distributor

ARCTIC NU-AIR

Cooling and Ventilating

Systems

111 West 18th St.
Telephone Grand 2095

K. C. SCENIC CO.

Drops and Curtains of

all Kinds

24th & Harrison Sts.

Telephone — Harrison 2735

EXHIBITORS FILM

DELIVERY AND

SERVICE CO.

Ill West 18th St.
E. E. Jameson, Mgr.
Telephone— Grand 2095

This directory will be published in the first issue of each
month.

Changes of copy must be in our office one week in advance
of publication date.

sH=

=«=!

APRIL 3, 1926

PAGE 17

-'^)

Pictures

about

Pictures

(£^=

=t^

Lola Todd, Wampas star, featured in Universal's serial "The Scar-
let Streak," and in "The Star Maker," in which Billie Dove is starring,
supported by Francis X. Bushman.

Jackie Coogan, all dressed up, in a
scene from "Old Clothes," his current re-
lease from Metro-Goldwyn-Mayer.

Percy Marmont, who is
starred in Associated Exhib-
itors' "The Miracle of Life."

Mildred Ryan, featured
player in "The Broadway
Boob," an Associated Exhibi-
tors release.

Wm. V. Mong, Marguerite De La Motte and Allan
Forrest in "Fifth Avenue," a Producers Distributing
Corporation release.

PAGE 18

THE REEL JOURNAL

EXPLOITATION
IDEAS ^isHINTS

Here's a Dandy Teaser, "California Straight Ahead,"
But Hutchison Is a Good Spot to Live In

How H. Ulrich and Bob Gary Put Over a Successful Campaign
on Denny's Famous Picture.

ONE of the best balanced campaigns
for "California Straight Ahead"
was pulled recently by Horck Ul-
rich, manager of the Midland and Royal
Theatres, Hutchinson, Kans., and Bob C.
Gary, Kansas City Universal Exploiteer.

The city was billed with the larger
sizes of stock Universal paper and sniped
with the "California Straight Ahead"
teaser cards.

The campaign in the newspaper was
started well in advance of the play date,
just after the accessory paper had been
posted, thus tying the two together.
One-inch teaser ads appeared scattered
throughout the paper for a week, read-
ing:

How To Put On An Old
Fiddlers' Contest

"'CALIFORNIA STRAIGHT AHEAD'

but Hutchinson

Is a Good Spot to Live In."

For a ballyhoo, Ulrich and Gary se-
cured a racing car on which they
mounted giant arrows on either side with
this copy on them: "3,000 miles of
laughs — 'California Straight Ahead'—
Reginald Denny — Now Playing Midland
Theatre." Touring the streets with the
cut-out open, this racer attracted a good
deal of attention.

Sealed envelopes were distributed to
the women with these lines on the out-
side:

C. L. McVEY, HERINGTON SHOW-
MAN, FEATURES ALL-COMEDY
CIRCUS.

C. L. McVey of the Eagle Theatre,
Herington, Kas., is another exhibitor
who has joined the ranks of showmen in
this territory who has featured an all-
comedy circus big, and has had good re-
ceipts by it.

Introducing his advertisement on a re-
cent bill, he announced: "Grab your hat
and start a-running! Here's the big
laugh festival we've been telling you
about for a long time and believe us, it's
good. We guarantee to produce quivers
of joy and a gale of laughs — fun plas-
tered on as thick as whiskers in Russia —
a sizzling, soaring, skyrocket of mirth."

In his bill, McVey presented four Pathe
comedies: Harry Langdon in "All Night
Long," a Mack Sennett, "The Iron Nag,"
"The Caretaker's Daughter," a Charlie
Chase comedy, and an Aesop's Fable
comedy. In addition, he ran the regu-
lar Pathe News.

FOR LADIES ONLY

"YOUR HOROSCOPE"

Take One.

On the inside of the envelope was a
sheet with the following text:

You are of a happy disposition, but
inclined to be careful and saving. You
ponder well over any adventure before
taking the step and are inclined to
shrewdness in all business dealings. This
has led you to more or less success, and
you take great pride that you usually
pick a winner.

If not already married you will be,
and your married life will be all that
nou make it. You are very fond of
REGINALD DENNY, the Universal
screen star, and in many ways your life
runs pa^alM to his.

ON THURSDAY, FRIDAY and SAT-
URDAY, FEB. 11, 12, 13, you will be
fortunate, in that on those days you will
have the opportuniU/ to see Reginald
Denny in CALIFORNIA STRAIGHT
AHEAD at the MIDLAND THEATRE,
and your shrewdness will tell you that
this is indeed a winner while the close
parallel of your life to Denny's, tvill
enable you to interpret that great star's
portrayal of 3000 miles of laughs as few
will be privileged and you are insured of
a happy iveek.

REMEMBER YOUR LUCKY DAYS.

Thursday, Friday and Saturday,

Feb. 11, 12 and 13.

A DOG SHOW CONTEST IS TIE-UP
FOR "MIKE" AT LOEW'S.

Maurice Davis, director of publicity
for Loew's State Theatre, obtained much
publicity for "Mike," the Metro-Go)d-
wyn-Mayer feature appearing at the
Loew's State Theatre, through a dog
show contest pulled off in co-operation
with the St. Louis Star, a leading after-
noon newspaper.

"Mike" ran at the Loew's State on
January 23, and because the lovable
qualities of Mike and Mike's dog, it was
decided that the boys and girls of St.
Louis should have a dog show at the
theatre at 10 a. m. on January 23. Prizes
ranging up to $50 were paid to the
boy and girl who dressed like Mike and
looked the most like Sally O'Neil in
Mike.

A BIG FAMOUS TIE-UP ON "FOR
HEAVEN'S SAKE"

As an exploitation feature on the com-
ing Harold Lloyd picture, "For Heaven's
Sake," Paramount will have available
doll patterns of Lloyd which will be in
colors and easily stuffed. It will be our
purpose to have the exhibitor distribute
these in his town, according to Earl Cun-
ningham, local exploiteer. I believe ev-
ery child will want a Harold Lloyd doll,
he said. Approximtely 7,500 dolls will
be used in Kansas City and 15,000 in
St. Louis. Any exhibitor interested in
making a tie-up of this kind in connec-
tion with his snowing of "For Heaven's
Sake" is requested to write Mr. Cun-
ningham in care of the Kansas City
Famous' office.

By JACK GROSS

Jack Gross, enterprising exhibitor of
Capitol's Crane Theatre, Carthage, Mo.,
writes to THE REEL JOURNAL that
he has held several old fiddlers' contests
and that this stunt always brought big
business. For the benefit of fellow ex-
hibitors he has submitted a list of rule