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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JULY  2,  1927 


No.  27 


Companionate  Marriages 

By  ELEANORE  F.  ROSS 


)) 


It  was  Ella  Wheeler  Wilcox,  that  woman  born  at  least 
fifty  years  before  her  time,  who  conceived  the  idea  of 
"trial  marriage."  Her  scheme  was  to  start  a  man  and 
the  woman  of  his  choice  (properly  chaperoned),  on  a 
journey  together,  for  the  reason  that  if  the  exigencies 
and  oftimes  discomforts  of  traveling  could  not  affoct 
them  to  the  point  of  breaking  off  all  relationship,  nothing 
else  that  could  happen  in  their  lives,  ever  would. 

It  takes  some  courage,  old  and  young  boys  and  girls,  to 
come  out  flat-footedly  with  such  statements  as  Rev. 
Lewis  made  at  the  Episcopal  Convention  held  recently  in 
this  city.  When  a  writer  or  speaker  voices  the  views  that 
the  union  of  an  unmarried  man  and  woman  should  be 
sanctioned  by  the  church,  he  or  she  does  so  at  the  risk  of 
personal  scandal,  at  least. 

"Ha,  ha!"  exclaim  their  friends  triumphantly:  "we 
knew  their  was  a  love  nest  somewhere!"  And  the  man  or 
woman  of  temerity,  with  the  courage  of  their  convictions, 
is  anything  but  the  gainer  in  the  end. 

However  we  may  disagree  personally,  with  Judge  Lind- 
sey  in  his  advocation  of  "companionate  marriage,"  the 
thinkers  among  us  surely  realize  that  the  Judge,  with 
years  of  experience  in  the  criminal  courts  of  Denver,  with 
years  of  association  afnongst  the  "delinquent"  youth  of 
the  land,  is  far  better  able  to  draw  conclusions  in  this  re- 
gard than  the  ordinary,  person,  who  goes  along  in  the  con- 
ventional rut  which  his  or  her  position  or  occupation  has 
created. 

Both  Lewis  and  Linldsey  were  stating  bald,  bare  facts 
deducted  from  the  daily  conditions  into  which  they  were 
thrown,  and  under  which  they  were  compelled  to  work. 
The  former,  especially,  might  have  refined  his  language 
to  advantage,  but  Truth  cannot  always  be  dressed  in  flow- 
ery diction  and  a  subject  which  appears  to  be  interesting 
and  involving  the  wh<j>le  world,  is  best  handled  without 
gloves,  for  the  benefit  of  those  great  masses  of  people 
who  live  by  t  lie  sweat  of  their  brow  and  are  in  the  habit 
of  calling  a  spade  a  spade  and  not  a  garden  implement. 

Lindsey  has  proposed  a  type  of  preliminary  marriage 
which  he  calls  Companionate  Marriage.  This  is  to  be  a 
marriage  undertaken  by  two  people  for  "mutual  com- 
fort," as  the  Prayer  Book  has  it.  with  a  full  knowledge  of 
birth   control  and   with   the   deliberate   intention  of  not 


having  children.  So  long  as  there  are  no  children,  and 
with  due  deliberation,  this  companionate  marriage  may 
be  dissolved  again  by  mutual  consent.  On  the  other  hand, 
at  any  time  the  couple  may  turn  their  marriage  into  the 
permanent  "family  marriage"  form. 

This  provision  or  suggestion  was  evolved  for  the  prac- 
tice of  the  "fretting  and  impatient  young  people  of  the 
community,"  and  for  the  eventual  elimination  of  "promis- 
cuity, prostitution,  disease,  crime  and  general  unhappi- 
ness"  that  is  existing  today;  and  seems  to  be,  on  the 
face  of  it,  a  wise  precaution,  inasmuch  as  the  blindest 
and  most  prudish  of  us  cannot  help  but  see  the  growing 
need  of  some  such  solution,  if  solution  it  can  be  called! 

But  delving  a  little  deeper  into  the  heart  of  things,  we 
surely  discover  the  very  patent  fact  that  the  only  novel 
or  new  phase  of  this  plan  or  scheme  of  Lindsey's  is  its 
publication  to  the  world  in  general!  Men  and  women  have 
always  "lived  together,"  and  always  will,  for  the  very 
good  and  sufficient  reason  that  when  God  created  man 
(and  woman)  in  His  image,  He  certainly  had  in  mind, 
their  inevitable  union! 

Those  of  us  who  are  temperately  inclined,  are  temper- 
ate, and  those  who  are  blessed  or  cursed  with  a  "warm. 
Oriental  nature"  indulge  themselves  accordingly,  and 
plans  or  provisions  or  schemes  for  the  betterment  of  the 
world  seem  but  futile  affairs,  for  the  world  itself  has 
never  cried  for  reformation,  except  in  a  few  isolated  and 
abnormal  instances. 

Whether  the  youth  of  today  are  worse  or  better  than 
their  precedents  is  a  question  only  answered  by  close 
watch  on  their  personal  habits  or  physical  examinations, 
and  we  trust  even  the  blue-nosed  Volsteaders  will  not  be 
able  to  think  up  an  amendment  providing  that  each  hu- 
man should  be  handcuffed  to  a  Federal  guard  to  keep  tab 
on  his  or  her  actions  throughout  the  day  and  night. 

One  deduction  and  one  only,  have  I  been  able  to  come 
to.  after  a  certain  amount  of  personal  observation,  a  good 
deal  of  conversation  amongst  my  friends,  and  a  weari- 
some lot  of  reading  in  the  daily  press,  and  that  is :  The 
world  is  a  much  more  honest  world  than  when  I  was  in 
pigtails  and  short  (er)  skirts,  and  I'll  bet  you  can't  laff 
that  off! 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


Our  Natal  Day 

Here  is  another  birthday  to  our  credit  and  the  Fourth 
of  July  comes  along  again  noisily  and  dangerously,  but 
more  gloriously  than  ever.  This  year  more  than  any 
year  heretofore,  the  rising  sun  of  the  great  Fourth  shines 
upon  a  country  united  and  prosperous  as  no  country  has 
ever  been  before  in  human  history. 

The  principles  of  the  body  of  brave  and  sagacious  men 
who  stood  out  on  the  first  Fourth  have  been  vindicated 
as  bravery  and  wisdom  always  are  vindicated.  Our  land 
is  step  by  step  climbing  the  heights  of  human  achieve- 
ment. The  crossing  of  the  Atlantic  has  made  a  com- 
mercial air  service  to  Europe  only  a  question  of  time ; 
and  the  same  is  true  of  Asia.  The  country,  which  at  the 
signing  of  the  Declaration  of  Independence,  was  but  a 
strip  along  the  Atlantic  Coast,  now  stretches  out  its 
arms  East  and  West  to  touch  the  rest  of  the  world. 

But  what  is  our  material  growth  even  compared  with 
the  influence  which  we  have  had  and  are  having  upon 
the  rest  of  the  world?  Year  after  year  sees  the  prin- 
ciples of  the  great  Declaration  more  and  more  fully  ac- 
cepted. There  is  no  great  war,  but  monarchies  tumble 
and  republics  arise,  professing  the  same  principles  and 
largely  resting  upon  the  same  theoretical  foundations  as 
those  which  our  own  founders  laid  down. 

The  Republic  of  the  United  States  was  founded  solidly 
and  well.  Its  fundamental  principles  are  beyond  any 
question,  and  time  has  shown  over  and  over  again  the 
essential  soundness  of  its  basic  doctrines.  No  wonder 
that  a  country  so  well  established  has  the  unfaltering 
and  loyal  service  of  its  people! 


The  Duboce  Tunnel 

The  proposal  to  use  the  Duboce  tunnel  by  the  cars  of 
the  Market  Street  Railway  Company  has  raised  a  great 
deal  of  unnecessary  discussion  and  has  revealed  an  unex- 
pected amount  of  stupid  as  well  as  ill-natured  comment. 
The  Duboce  tunnel  is  made  for  the  purpose  of  helping 
and  expediting  traffic  between  the  Sunset  and  other  dis- 
tricts of  San  Francisco. 

The  convenience  of  the  public  is  the  main  thing  to  be 
considered.  The  Market  Street  System  has  car  lines 
which  go  into  the  Sunset  district.  Dwellers  in  that  dis- 
trict, who  want  an  expeditious  route  to  other  parts  of 
San  Francisco  and  who  live  along  the  lines  of  the  Market 
Street  Railways  in  that  district,  will  naturally  want  to 
enjoy  the  most  expeditious  route.  That  means  that  the 
Market  Street  cars  should  operate  through  the  tunnel. 
If  they  are  not  allowed  to  do  so,  it  follows  that  the  people 
who  live  along  the  right  of  way  of  the  Market  Street 
roads  are  unjustly  discriminated  against. 

The  failure  of  the  bond  issue  places  the  Sunset  line 
through  the  Duboce  tunnel  in  a  bad  position.  Cars  for 
partial  service  is  the  best  that  the  municipality  can  sup- 
ply at  the  present  time.  The  Market  Street  road,  if  it 
were  given  a  chance,  would  supply  the  deficiency  in  op- 
ei-ation,  which  has  arisen  from  the  failure  of  the  bond 
issue.  There  is  no  way  that  the  number  of  cars  required 
can  be  given  by  the  municipality  except  by  taking  them 
from  other  services. 

Under  these  conditions  it  is  a  very  dog  in  the  manger 
policy  which  forbids  the  use  by  the  Market  Street  Rail- 
ways of  the  Duboce  tunnel,  when  complete. 


Telephone  Rates 

The  tumult  which  has  arisen  over  the  proposed  raise 
in  telephone  rates  does  not  reflect  any  too  great  credit 
upon  the  instigators  of  revolt.  Without  the  slightest 
consideration  the  most  virulent  abuse  has  been  heaped 
upon  the  proposal.  The  ordinary  citizen  who  knows 
nothing  of  the  workings  of  a  telephone  system  and  has 
not  any  idea  of  the  expenses  involved  therein  cannot  form 
a  judgment  with  respect  to  the  proposed  rates.  In  the 
last  analysis,  it  is  a  question  for  the  experts. 

We  are  all  aware  of  the  importance  of  the  telephone. 
We  know  that  modern  business  cannot  be  conducted  and 
a  modern  city  cannot  be  run  without  the  use  of  the  tele- 
phone on  a  large  scale.  The  telephone  companies  have 
been  the  most  potent  and  beneficent  instruments  in  the 
creation  of  cities  and  the  development  of  commerce.  It 
is  only  right,  therefore,  that  their  case  should  receive 
careful  attention  and  that  they  should  have  every  oppor- 
tunity of  placing  it  before  the  public. 

The  gist  of  the  telephone  companies'  case  lies  in  the 
discovery  that  the  more  a  telephone  system  is  developed, 
the  more  expensive  it  relatively  becomes.  This  is  so  new 
an  idea  that  it  has  been  received  with  incredulous  hoots, 
for  other  business  does  not  act  in  that  way.  If  it  is 
true  for  telephone  companies,  then,  of  course,  the  charges 
will  have  to  be  estimated  accordingly.  There  is  no  doubt 
that  the  telephone  company  should  have  every  oppor- 
tunity to  lay  its  case  before  the  public,  without  any  initial 
prejudice.     It  is  entitled  to  a  fair  deal. 


Presidential  Angling 

There  has  been  some  slip  somewhere  in  the  presiden- 
tial angling  publicity.  There  is  no  doubt  that  the  fact 
that  the  President  has  fished  for  trout  with  a  worm  has 
had  a  very  disillusionizing  effect  upon  thousands  of  peo- 
ple to  whom  the  presidential  office  has  hitherto  carried 
a  nimbus  of  idealistic  mystery. 

This  mysterious  adoration  of  the  abstract  always  suf- 
fers from  shock  when  face  to  face  with  reality.  Now,  to 
an  angler  the  mere  fact  of  catching  trout  with  a  worm  is 
abhorrent.  A  very  hungry  angler  who  fishes  for  trout, 
for  the  purposes  of  satisfying  his  hunger,  might  con- 
ceivably use  a  worm.  But,  even  then,  it  would  be  at  the 
expense  of  his  conscientious  scruples,  for  in  nothing, 
more  than  in  sport,  is  conscience  very  troublesome.  But 
this  devotion  to  a  particular  kind  of  fishing  arises  from 
the  demands  of  the  sport  itself  as  in  abstraction,  again 
It  has  nothing  to  do  with  the  catching  of  fish.  If  one 
wants  to  catch  fish,  perhaps  trout  can  be  more  readily 
caught  with  a  worm  than  with  a  fly.  We  note  that  the 
first  lady  of  the  land,  while  by  no  means  a  practiced  an- 
gler, did,  at  least  satisfactorily,  well  with  worms. 

It  is  very  evident  that  the  President,  when  he  goes 
fishing,  likes  to  catch  fish.  Perhaps,  in  this  fact,  lies  the 
secret  of  the  marvelous  success  which  has  attended  him 
and  the  explanation  of  the  popularity  which  has  accom- 
panied him  for  more  years  than  usual.  This  is  a  realis- 
tic age  and  the  people  like  a  realistic  President,  who 
catches  fish,  even  with  worms,  but  catches  them. 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


The  Railroad  Murders 

There  has  been  much  dissatisfaction  over  the  fact  that 
the  de  Autremont  brothers  should  have  escaped  the  death 
penalty  for  their  crime  in  the  robbery  and  murders  at- 
tendant upon  their  criminal  attack  on  a  Southern  Pacific 
train.  It  was  one  of  the  most  dastardly  and  contemptible 
crimes  in  recent  history  and  involved  the  killing  of  three 
workingmen,  whose  deaths  were  not  even  necessary  to 
the  carrying  out  of  the  robbery. 

We  are  of  the  opinion  that  the  so-called  confession  of 
Hugh  de  Autremont  bears  on  its  face  a  certain  unreal 
swagger  and  insincerity  which  should  cause  it  to  be  re- 
garded with  great  suspicion.  Thus,  the  statement  that 
one  of  the  twins  was  a  radical  and  had  become  socially 
disaffected  through  the  reading  of  Schopenhauer,  Dar- 
win and  Huxley,  seems  to  be  quite  false.  There  is  a 
certain  cleverness  in  it,  too,  for  the  writers  have  been 
used  by  the  fundamentalists  to  point  a  moral  and  there 
is  but  little  question  that  the  mere  use  of  these  names 
had  quite  an  effect  in  inducing  a  portion  of  the  ruralists 
in  Oregon  to  view  their  escape  from  the  gallows  with 
favor. 

The  question  presented  by  this  case  is  not  very  easy 
of  solution.  For  many  reasons  it  would  seem  better  that 
the  crime  should  have  been  proved  against  them  by  the 
State,  if  only  for  the  purpose  of  showing  the  criminally 
inclined  that  in  the  long  run  a  crime  career  is  not  a  pay- 
ing career.  It  is  very  important  that  this  lesson  should 
be  impressed  upon  wavering  youth  and  it  does  not  seem 
to  us  that  the  method  taken  of  ending  the  de  Autremont 
case  was  the  best  method.  Somehow  the  punishment 
does  not  seem  to  fit  the  crime. 


Here  Is  Summer 

We  need  no  calendar  to  tell  us  that  the  summer  is  at 
its  height  and  that  the  California  midseason  is  again 
with  us.  They  are  calling  "peaches"  in  the  street  and 
the  mounds  of  ripe  black  figs  in  the  peddler's  wagons 
are  mute  evidence  that  the  sweetness  and  youth  of  April 
have  already  developed  into  the  rich  maturity  of  July. 

The  country  is  full  of  thronging  thousands  and  the 
highways,  along  which  the  middle  aged  of  us  were  wont 
to  tramp  or  ride  on  horseback,  are  filled  with  struggling 
automobiles,  racing  for  position  or  stalled  in  long  lines, 
as  the  break  down  in  front  holds  them  back.  The  scent 
of  the  ripening  tarweed  has  given  place  to  the  smell  of 
gasoline.  Here  and  there  burnt  crops  testify  to  the 
carelessness  of  motorists  who  have  recklessly  flung  a 
lighted  cigarette  into  the  tinderlike  barley.  Times  have 
changed,  as  the  country  within  reasonable  distance  of 
the  bay  cities  can  unfortunately  show.  For.  with  the 
development  of  man's  mechanical  powers,  there  has  not 
been  a  commensurate  development  of  manners  and  con- 
sideration. 

But  away  from  the  beaten  tracks  nature  is  lovely  as 
ever.  The  deep  woods  of  Mendocino,  the  hills  of  the 
Sierra  country,  the  lakes  and  the  rivers  are  full  of  an 
indescribable  and  unforgettable  charm  and  glory.  To  lie 
down  in  the  open  under  the  deep  skies  of  California  and 
to  wake  in  the  morning  to  the  sweetness  of  the  dawn  are 
experiences  which  each  must  have,  if  he  is  to  enjoy 
memories  which  no  work  of  man  can  ever  duplicate. 

Now.  is  the  time  to  forget  the  city  and  the  toil  thereof. 
Now  is  the  time  to  go  forth  into  the  country  and  drink 
the  health  and  vigor  which  our  wonderful  land  can  give 
in  the  enchantment  of  its  summer  time. 


From  Brighter  Pens  Than  Ours 


Martyr  to  Duty 

Chuck — I  thought  you  promised  to  save  me  some  of 
that  liquor  you  had. 
Wally — I  tried  to,  but  it  ate  holes  through  everything 

I  put  it  in  and  I  finally  had  to  drink  it. — Judge. 

*     *     * 

Ancient  Accelerator 

"Times  sure  have  changed,  haven't  they?" 
"I'll  say.  Why,  I  can  remember  when  a  rusty  nail  was 
considered  the  most  dangerous  thing  to  step  on." — Cin- 
cinnati Enquirer. 

»     *     * 

"What  is  your  car,  a  five-passenger?" 
"Yes,  but  I  can  get  eight  in  it  if  they  are  well  acquaint- 
ed."— Selected. 


Family  Keepsake 

Teacher — Joseph,  what  are  you  going  to  give  your  little 
sister  for  a  birthday  present? 

Joseph — I  dunno ;  last  year  I  gave  her  the  chicken-pox. 

— Rexall  Magazine. 

*  *     * 

Just  Carried  On 

"To  what  do  you  attribute  your  longevity?"  inquired 
the  young  man. 

"To  the  fact,"  replied  the  old  man,  conclusively,  "that 

I  never  died." — Boys  Life. 

*  *     * 

Please,  Teacher! 

She  was  still  rather  new  at  driving  a  car  and  a  little  bit 
confused  in  traffic.  Down  Broadway  she  forgot  to  stop 
soon  enough  at  the  signal  and  shot  out  into  the  middle  of 
the  street. 

Pompously  the  traffic  officer  bore  down  upon  her. 

"Didn't  you  see  me  hold  up  my  hand?"  he  shouted 
fiercely. 

The  culprit  gasped  a  breathless  "Yes." 

"Didn't  you  know  that  when  I  held  up  my  hand  it 
meant  Stop?" 

"No,  sir:  I'm  just  a  school-teacher,"  she  said,  in  a 
timid,  mouselike  voice,  "and  when  you  raised  your  hand 
like  that  I  thought  you  wanted  to  ask  a  question." — New 
York  Sun. 


The  motor-bus  was  proceeding  in  a  rather  jerky  man- 
ner when  a  young  woman  passenger  inquired: 

"What's  wrong  with  the  car?" 

"The  engine  misses,"  replied  the  driver. 

The  young  woman  smiled. 

"How  did  you  know  I  was  married?"  she  asked. — Se- 
lected. 


A  New  Minimum 

A  certain  convivial  young  chap  dealt  and  bid  a  No 
Trump;  all  passed.  Dummy  put  his  hand  down  and  re- 
marked : 

"Well.  I  can't  imagine  what  you  bid  No  Trump  on  when 
I  have  three  Aces  and  four  Kings." 

"Well,  if  you  want  to  know,"  the  Declarer  said,  "I  bid 
it  on  one  Jack  with  two  Queens  and  three  cocktails." 

— Auction  Bridge  Bulletin. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


By  Antoinette  Arnold 


Society  Seeks 
Seaside  Resorts 

Seaside  resorts,  with  their  fasci- 
nating attractions ;  and  Tahoe,  with 
its  magnetic  allurements ;  Del  Monte, 
Pebble  Beach — in  fact,  all  of  the  out- 
of-town  places  are  drawing  Society 
folks  over  this  week-end. 

The  general  exodus  means  that, 
here  in  town — there  will  be  very  lit- 
tle of  importance  in  the  way  of  So- 
ciety events. 

Independence  Day  has  a  different 
patriotic  trend  these  days  from  what 
it  used  to  have — a  very  different 
trend.  The  observance  of  Fourth  of 
July  seems  to  have  its  expression, 
principally,  within  the  hearts  of 
Americans  with  just  a  few  outbursts 
of  oratory  to  keep  alive  the  fervor. 

There  are  no  longer  any  firecrack- 
ers. 

There  has  been  none,  lo,  these 
many  a  day!  Nor  are  there  any 
booming  parades.  But,  we  seem  to 
be  really  just  as  patriotic !    Perhaps 


Society's  Play-Day 

Golf  matches,  tennis  tournaments, 
riding  jaunts,  motor  tours,  and  a  lot 
of  marvelous  picnics,  underneath  the 
shade  trees  that  is  the  way  society 
is  celebrating,  this  year. 

Oh,  to  be  sure  there  are  to  be  some 
real  patriotic  exercises  in  town  at  the 
Civic  Auditorium,  where  the  na- 
tionalities participate  in  cooperative 
celebration  ceremonies.  These  cere- 
monies, too,  are  very  impressive  and 
memorable  and  the  music  is  always 

of  excellent  choice  and  presentation. 
*     *     * 

Charming  Wedding 

June  of  this  year  has  been  liberal 
in  its  bestowal  of  happy  wedding 
days,  and  with  each  event,  Cupid 
seems  to  record  something  lovelier 
than  before. 

One  of  the  prettiest  of  the  recent 
marriages  took  place  last  Wednesday 
evening,  June  22,  in  the  grey  room  of 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the   Coast    Highway,    Half-Way    Between 
San  Francisco  and   Los  Angeles 

An  Inn   of   Unusual   Excellence 

Wire  or   write   for   reservations   on   your 
next  trip  south 


the  Fairmont  Hotel,  when  beautiful 
Miss  Millicent  Elston  became  the 
bride  of  Mr.  Verne  Hopkins  Thrall, 
Dean  J.  Wilmer  Gresham  of  Grace 
Cathedral  read  the  marriage  cere- 
mony before  a  group  of  relatives  and 
a  few  intimate  friends. 

The  bride  was  given  in  marriage 
by  her  brother,  Mr.  John  Jay  Elston, 
well  known  hotel  man  of  San  Fran- 
cisco. He  also  acted  as  best  man  at 
the  ceremony.  The  bride  is  the 
daughter  of  Mrs.  George  B.  Elston  of 
San  Francisco.  She  is  a  talented 
Southern  girl,  a  graduate  of  the  Bos- 
ton Conservatory  of  Dramatics  and 
has  appeared  at  notable  recitals  in 
this  city  and  elsewhere  throughout 
the  State. 

The  wedding  gown  worn  by  Miss 
Millicent  Elston  was  especially  charm- 
ing. It  was  made  of  snow-white 
chiffon  outlined  with  pearl  beads. 
Her  elegant  wedding  veil  fell  yards 
upon  yards  from  the  dainty  wreath 
fastened  about  her  pretty  face.  The 
flowing  tulle  was  completely  covered 
with  rose-point  lace,  exquisitely 
made,  with  clusters  of  orange  blos- 
soms placed  here  and  there.  She 
carried  a  shower  bouquet  of  lilies  of 
the  valley  and  orchids  and  was  a  pic- 
ture of  loveliness. 

Miss  Virginia  Elston,  sister  of  the 
bride,  was  maid  of  honor.  Her  gown 
was  pink  taffeta  with  two-tone  shad- 
ings of  pink.  She  carried  a  bouquet 
of  pink  roses  and  was  so  charmingly 
naive  and  dainty,  looking  as  if  she 
had  just  stepped  out  of  some  ador- 
able book  of  debutantes,  the  simplic- 
ity of  her  attire  being  most  becom- 
ing. 

*     *     * 

Out-of-Town 
Visitors  Present 

Relatives  of  both  bride  and  groom 
came  to  San  Francisco  from  far 
northern  points  and  also  from  Geor- 
gia to  attend  the  wedding  of  Miss 
Millicent  Elston  and  Mr.  Verne  Hop- 
kins Thrall. 

Mrs.  J.  A.  Martin,  mother  of  the 
groom,  and  Mrs.  Laura  Gisher,  sister 
of  the  groom,  came  from  their  Se- 
attle home.  They  were  attired  in 
excellent  taste,  the  mother  wearing  a 
pretty  soft  georgette  gown  and  Mrs. 
Gisher  was  attired  in  a  dainty  blue 
gown  trimmed  with  lace. 

Mr.  and  Mrs.  G.  Harris  Doyle  Ho- 
ward and  their  two  young  sons  from 


Atlanta,  Georgia;  Mr.  and  Mrs.  Z. 
Hopkins  and  Mr.  and  Mrs.  Samuel 
Latta  of  Stockton,  were  other  rela- 
tives present  at  the  wedding. 

After  a  honeymoon  in  the  North, 
Mr.  and  Mrs.  Thrall  will  return  to 
San  Francisco,  where  the  groom  has 
prepared  a  home  for  his  bride  on 
Washington  Street  near  Jones.  They 
have  a  host  of  friends  along  the  Pa- 
cific Coast  and,  upon  their  return, 
will  be  the  center  of  many  delightful 
occasions  planned  in  their  honor. 

The  grey  room  of  the  Fairmont 
Hotel,  where  the  marriage  ceremony 
took  place,  was  especially  beautiful, 
in  plan  and  design.  An  altar  had 
been  erected  at  the  east  end  of  the 
mirrored  room  the  approach  to  the 
altar  forming  an  aisle  of  palms  and 
pink  sweet  peas  while  at  the  altar,  it- 
self were  tall  candelabras  shedding  a 
pleasing  glow  over  the  beautiful  cere- 
mony. Mr.  John  Smith,  pianist  of 
the  Fairmont  Hotel,  played  the  wed- 
ding march,  and  among  his  selec- 
tions just  preceding  the  marriage 
service  he  played  a  composition  writ- 
ten by  the  bride,  which  brought  forth 
considerable  commendation  in  praise 
of  the  bride's  talent  as  composer  as 
well  as  a  dramatic  reader  of  classics. 

Engaged 

At  a  large  tea  in  Peacock  Court 
Mark  Hopkins  Hotel,  the  Misses  Enid 
and  Betty  Evans  announced  their  be- 
trothals. The  brides  -  elect  are 
daughters  of  Mr.  and  Mrs.  M.  D. 
Evans  of  Alameda. 

Miss  Betty  Evans  will  marry  Mr. 
Clark  R.  Spence,  Jr.,  this  Fall.  Miss 
Enid  Evans  will  marry  Mr.  Volney  F. 
Grace  at  the  same  time,  the  double 
wedding  to  be  of  special  interest.  Mr. 
Spence  and  Mr.  Grace  are  University 
of  California  men  and  both  are  mem- 
bers of  Sigma  Alpha  Epsilon  Fratern- 
ity. Mr.  Grace  is  the  son  of  Mrs.  R. 
A.  Grace,  Alameda ;  and  Mr.  Spence  is 
the  son  of  Mr.  and  Mrs.  Clark  Spence 
of  San  Francisco. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN,    Proprietor 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Announcement  of  the 
double  engagement  was 
made  by  small  betrothal 
cards  tucked  away  into 
corsage  bouquets  made 
of  pansies  and  gardenias 
and  designated  the  places 
of  each  of  the  guests  at 
the  charming  Mark  Hop- 
kins tea. 


Among  visitors  of 
prominence  now  in  San 
Francisco  are  Dr.  and 
Mrs.  Suzzallo  of  Seattle, 
who  are  at  the  Clift 
Hotel. 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4  per  day 


Talented  Girls 

Many  San  Francisco  friends  of  the 
popular  Mr.  MacDonald  at  the  Fair- 
mont Hotel  have  been  congratulating 
him  upon  the  honors  conferred  not 
long  ago  upon  his  talented  daughters 
in  the  South,  Miss  Leslyn  MacDonald 
having  aroused  the  attention  of  dra- 
matic critics  in  her  splendid  dramatic 
work. 

During  the  presentation  of  "The 
Wisdom  Tooth,"  by  the  Community 
Players  of  Los  Angeles  and  Pasa- 
dena, Miss  MacDonald  won  special 
praise,  playing  her  part  with  unusual 
skill  and  dramatic  ability.  "Leslyn 
MacDonald  was  excellent"  stated  the 
critics,  "Never  has  she  contributed 
anything  so  delightful.  Her  delivery 
was  a  pleasure  to  hear,  because  it 
lacked  that  common  type  of  dramatic 
expression  which  proclaims  to  the 
audience:  'I  am  an  actor  and  I  am 
now  acting'."  She  is  always  lovely 
and  full  of  promise. 

Mr.  MacDonald  has  many  sincere 
friends  in  hotel  circles  and  among 
the  large  constituency  of  society  and 
blub  leaders  who  make  their  head- 
buarters  at  the  Fairmont.  They  are 
now  extending  congratulations  to  the 
proud  father  of  two  talented  daugh- 
ters one  of  whom  is  a  well  known 
Writer  and  the  other  prominent  in 
dramatic  fields. 

*     *      * 

Beautiful  Wedding 

One  ct'  the  most  attractive  wed- 
dings in  June  took  place  Sunday, 
•lunc  ."),  at  the  Fairmont  Hotel,  when 
Miss  Dorothy  Louise  .Moss  became 
the  bride  of  Mi'.  Martin  Herman 
Liebes.  The  ceremony  took  place  at 
high  noon,  with  Rabbi  Louis  New- 
man reading  the  ceremony. 

The  bride,  a  beautiful  girl,  was 
given  in  marriage  by  Iter  father.  Mr. 
Monroe  Moss.  She  made  a  lovely 
picture  in  her  bridal  robes  ^(  white 
satin  and  tulle  fashioned  with  a 
close-tit  ting  bodice.  The  skirt  was 
bouffant,  ruffles  of  tulle  ending  in  a 
panel  of  real  lace. 


The  handsome  tulle 
veil  was  held  by  a  "rose- 
point  lace  cap  ornament- 
ed with  orange  blossoms 
and  most  becomingly 
framing  her  pretty  face. 
She  carried  a  shower 
bouquet  of  lilies  of  the 
valley  and  orchids. 

Mrs.  Georbe  Liebes, 
matron  of  honor,  wore 
a  Callot  gown  of  biege 
lace  and  a  picture  hat 
to  match.  She  carried  a 
bracelet  shower  of  yellow 
pansies  and  corn-colored 
gold  tulle. 

Three,  little  flower  girls 
were  the  only  other  at- 
tendants. They  were 
darlings!  Ruth  Mary  Goldstein,  and 
Jane  and  Betty  Marks  were  dressed 
in  white  and  carried  old-fashioned 
nosegays. 

The  bride  entered  the  gold  ball- 
room of  the  Fairmont  on  the  arm  of 
her  father,  passing  down  an  aisle  of 
gladioli  in  Grecian  urns,  linked  to- 
gether with  garlands  of  orchid  stock. 
The  altar  itself,  before  which  the 
ceremony  took  place,  was  made  to  re- 
semble a  hedge  banked  with  Dorothy 
Perkins  roses.  This  divided  the  gold 
ballroom. 

On  either  side  of  the  steps  leading 
to  the  altar  two  gold  urns  were  filled 
with  pink  gladiolas  and  a  tall'  golden 
candelabra  in  the  center  glowed  with 
exquisite  candles.  The  wedding 
breakfast  was  served  in  one  end  of 
the  mirrored  ballroom  which  reflected 
the  fascinating  scenes. 


The  Harders  at  Home 

After  a  honeymoon  spent  in  tour- 
ing the  southern  part  of  the  state  in 
their  luxurious  car.  Dr.  and  Mrs, 
Walter  G.  Haider  have  returned  to 
this  city,  and  will  he  at  home  to  their 
numerous  friends  at  900  Chestnut  St. 

They  have  been  the  honored 
guests  at  a  regular  series  of  social 
affairs:  dinners,  luncheons,  theater 
parties,  and  although  it  is  always 
gratifying  to  be  the  center  of  the  so- 
cial stage  for  a  period  of  time,  still, 
it  becomes  eventually  exhausting. 
and  the  Harders  welcome  the  return 
to  the  quiet  elegance  of  their  domi- 
cile on  Russian  Hill  after  the  con- 
tinual round  of  gaities  of  the  earlier 
weeks  of  their  married  life. 

Mrs.  Harder  was  the  widow  of 
George  W.  Hopkins,  well  known  fi- 
nancier of  Boston,  and  has  become 
very  popular  on  both  the  Atlantic 
and  the  P&cifi  -  by  reason  of 

her  charming  personality,  and  intrin- 
sic sincerity. 


Lake  Tahoe 

Sleeper 

—  note  through  to  Tahoe  Station 
without  change  of  cars. 
You  can  leave  here  any 
evening  aboard  a  comfort- 
able Pullman,  for  arrival  at 
Lake  Tahoe  for  breakfast 
next  morning. 

\  swift,  enjoyable  trip  to 
this  delightful  inland  sea 
high  in  the  Sierra.  You'll 
have  the  maximum  amount 
of  time  there  if  you  go  by 
train.  Pullman  returning 
leaves  the  lake  in  the  eve- 
ning arriving  here  in  time  for 
business  next  day. 

Leave  San  Francisco  (Ferry)  at 
7  p.  m.  arriving  Tahoe  Station  at 
7:00a  m  Rcturninc.  leave  Tahoe 
Station  at  9:30p.m. arriving  San 
Francisco  al  7:50  a.m.  By  day, 
leave  San  Francisco  at  7:40  a.m., 
a  fascinating  ride  up  the  Sierra, 
arriving  Tahoe  Station  at  5:30 
p.  m.    Similar  service  returning. 

til    J6    round  trlpl   good 

»*»••»    for  16 days. Outer 

lares  and  limits  Ask  for  new  illu> 
(rated  booklet  about  Tahoe  Lake 
rion;    also   the   booklet   "Low 
Fares  lor  Summer  Tr 

Southern 
PaciMc 


Sao  Francisco  Offices 
—65  Geary  St.;  Ferry 
Station.  *rd  $* 
Pb*mt  Det  •  ntr^rtfooo 
Oakland  Offices  - 
ljlth&B'wiy:! 
Sta .:  1st  &:  Bn 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


'LEISURE'S  WW 


OBEY   WO   WAND  BUI  PLEASURE'S 

_  lorn  Moore. 


Let's  Go  (o 
the  Theater 

Want  a  rest  from  business  cares? 
Want  to  find  some  stamina  for  more 
and  better  business? 

Go  to  the  theater! 

You'll  be  surprised  how  much  bet- 
ter you  will  feel  .iust  as  soon  as  you've 
been  to  a  good  show.  It  is  marvelous 
what  theaters  can  do  in  the  way  of 
tracing  one  up ! 

Theaters  are  really  a  tonic — that 
is,  if  you  want  them  to  serve  their 
purpose. 

Naturally,  we  mean  the  best  of 
them,  of  course ! 

*     *     * 

Curran 

The  Curran  Theater  is  to  have 
"The  Barker"  for  a  short  engage- 
ment, beginning  Monday,  July  4th, 
with  popular  matinees  on  Wednes- 
day and  Saturday  at  the  $1.50  price 
for  best  seats. 

In  securing  this  attraction,  the 
Curran  Theater  has  struck  a  high 
note  of  theatrical  importance  for  the 
play  has  been  the  outstanding  suc- 
cess of  both  New  York  and  Chicago 
for  the  past  season  and  has  been  seen 
in  only  three  cities  in  America. 

San  Francisco  has  been  given  the 
preference  over  other  large  cities  of 
the  East  and  Middle  West. 

The  reason  for  this  is  that  this  city 
is  fast  becoming  recognized  as  one  of 
the  principal  theatrical  centers  of 
America. 

Kenyon  Nicholson,  the  author  of 
"The  Barker"  has  written  a  colorful 
melodrama  of  carnival  circus  life. 
Every  trick  and  device  known  to  the 
carnival  showman  is  used  in  the  play. 
It  is  these  atmospheric  surroundings 
that  make  this  play  highly  interest- 
ing and  one  of  the  main  reasons  for 
its  huge  success  in  the  East. 

The  producer,  Mr.  Fred  Butler, 
who  has  probably  staged  more  plays 
than  any  one  man  in  America,  has 
given  "The  Barker"  an  excellent  cast, 
headed  by  John  St.  Polis,  Isabel 
Withers,  and  Virginia  Cleary,  with  a 
host  of  clever  artists  supporting 
them. 

Seats  were  placed  on  sale  Thurs- 
day, June  30,  at  the  Curran  box  of- 
fice. Evening  prices  range  from  50 
cents  to  $2.50. 


By  Josephine  Young 

Al  Jolson  in  his  musical  comedy 
success,  "Big  Boy,"  will  end  his  en- 
gagement on  Saturday,  July  2. 

Lurie 

"  'Chicago'  is  a  corking  good  show," 
says  the  advertising  man. 

Go,  and  see  it  and  judge  for  your- 
self! 

Nancy  Carroll  is  the  star  and  there 
are  several  stage  people  of  import- 
ance in  support  of  the  dainty  leading 
lady.  She  plays  the  role  of  Roxie 
Hart,  the  murderess,  and  performs 
some  startling  bits  of  acting  with 
surprising  sparkle  and  winsomeness 
in  spite  of  her  publicity  intentions. 

"Chicago"  is  funny.  It  is  packed 
with  irony  and  as  it  was  written  by 
a  well  known  Illinois  newspaper  court 
reporter — it  is  written  with  the 
"know." 

Thank  Heavens,  there  is,  at  last,  a 
real  newspaper  reporter  in  the  play. 

$         $         :f: 

President 

Laughter  and  thrills  are  served  in 
generous  proportions  at  the  Presi- 
dent, the  Henry  Duffy  theater  on  Mc- 
Allister near  Jones  and  Market 
streets,  where  "The  Ghost  Train"  is 
the  play  in  which  the  Duffy  players 
present  an  amusing  story  in  splendid 
fashion  and  high  interpretation. 

The  story  concerns  a  bridal  couple, 
a  quarreling  husband  and  wife,  a 
maiden  lady  and  a  foppish  English- 
man. 

They  all  manage  to  supply  consid- 
erable merriment  even  though  ter- 
rorized, at  times,  over  the  spooky 
events.  It  is  one  thrill  after  another 
on  that  train — but  funny  as  can  be, 
in  spite  of  the  scares. 

Leneta  Lane  is  the  star. 

Frank  Darien,  Joseph  De  Stefani, 
John  Mackenzie,  Westcott  Clarke, 
Helen  Keers,  Earl  Lee,  Dorothy  La- 
Mar,  Kenneth  Daigneau,  Ronald  Tel- 
fer,  Olive  Cooper  are  well  known 
Duffy  players  essaying  the  principal 
roles. 

*     *     * 
Alcazar 

"The  Patsy"  still  draws  crowds  to 
the  Alcazar  Theater  on  O'Farrell 
street,  where  this  popular  comedy  is 
now    entering    its    thirteenth    week. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The  Patsy."  Henry  Duffy  and  Dale  Winter 
in  the  cast. 

Capitol,  Ellis  nr.  Market 

"One  Man's  Woman."  Torrid  modern  drama. 
A  Macloon  production. 

Curran,  Geary  nr.  Mason 

"The  Barker."  Comedy  drama  of  circus  life. 
John  St.  Polis,  Isabel  Withers  and  Virginia 
Cleary  in  the  cast. 

Lurie,  Geary  at  Mason 

"Chicago."  A  pun  cent  satire  on  modern  day 
justice. 

President,  McAllister  nr.  Market 

"The  Ghost  Train."  A  Henry  Duffy  mystery 
comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen.  "Quarantined  Rivals."  Comedy 
by  Geo.  Custar  starring  Robert  Agncw  and 
Kathleen  Collins.  On  the  stage,  Wallace 
Weems    heading   a    bill   of   vaudeville. 

Orpheum,  O'Farrell  nr.  Powell 

"Our  Gang  Kiddies"  in  person,  presented  by 
Hal   Roach,   heading  a  bill  of  vaudeville. 

Pantages,  Market  at  Hyde 

On  the  screen.  "Is  Zat  So?",  starring  Edmund 
Lowe  and  George  O'Brien.  The  "Two  Black 
Crows"   heading  the  vaudeville  program. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"The  Rough  Riders."  A  story  of  Roosevelt's 
Spanish-American  war  career.  Charles  Farrell, 
Noah  Beery  and  Mary  Astor  are  in  the  cast. 
Gino  Severi  conducts  the  California  Orchestra. 

Casino,  Ellis  at  Mason 

Sat..  "Broken  Hearts  of  Hollywood"  and  "For 
Another  Woman."  Sun..  Mon.,  "Breed  of  the 
Sea"  and  "Bachelor  Brides."  Tues.,  Wed.. 
"Tramp.  Tramp,  Tramp"  and  "Rose  of  the 
Tenement."  Thurs..  Fri..  "Her  Big  Night" 
and  "The  Call  of  the  Klondike." 

Granada,  Market  at  Jones 

Richard  Dix  in  "Manpower."  A  Fanchon  and 
Marco  production  with  Gene  Morgan  as  mas- 
ter of  ceremonies. 

St.  Francis,  Market  bet.  5th-6th. 

"The  Better  'Ole."  Syd  Chaplin  starred  as  Old 
Bill  in  the  picture  made  from  Bruce  Bairns- 
feather's  cartoons. 

Warfield,  Market  at  Taylor 

"The  Poor  Nat."  A  college  farce  starring 
Jack  Mulhall,  Charlie  Murray  and  Jane  Win- 
ton.  On  the  stage,  a  Fanchon  and  Marco  act. 
"Tassela."  Walt  Roesner  is  again  leading  the 
Warfield   band. 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Dale  Winter  and  Henry  Duffy  are 
leading  principals  in  this  excellent 
play. 

Duffy  announces  an  additional 
Fourth-of-July  matinee  Monday. 

This  performance  with  the  Sunday 
matinee  will  give  people  who  come 
here  from  interior  California  as  they 
do  over  the  national  holiday,  year 
after  year — a  chance  to  see  "The 
Patsy." 

A  taste  of  San  Francisco's  wonder- 
ful air — its  cooling  breezes,  and — 
maybe  some  of  its  fog,  you  never  can 
tell — always  acts  as  a  real  nerve 
bracer  for  the  weary  out-of-towners 
who  make  this  city  a  mecca  over  the 
three-day  holiday.  Henry  Duffy 
knows  this,  full  well,  and  to  accom- 
modate his  patrons  has  provided  this 
extra  matinee  for  Monday  afternoon. 

With  Dale  Winter  as  the  star  and 
Duffy,  himself,  playing  opposite,  the 
cast  includes:  John  Stokes,  Florence 
Roberts,  J.  Anthony  Smythe,  Alice 
Buchanan,  Eunice  Quedens  and  Henry 

Caubisens. 

*  *     * 

Capitol 

"One  Man's  Woman"  is  still  on  at 
the  Capitol  Theater,  Ellis  street  near 
Market. 

This  Louis  O.  Macloon  production 
is  the  work  of  Michael  Kaessler  and 
tells  the  story  of  a  man  who  becomes 
discouraged  and  out -of -sorts- with  - 
the-world,  and  a  woman  of  the  under- 
world. Both  of  them  find  their  way 
back  to  life,  as  the  play  goes. 

Musical  features  include  some  real 
Hawaiian  numbers. 

*  *     * 

Columbia 

Have  you  seen  "Old  Ironsides,"  the 
motion  picture  now  on  at  the  Colum- 
bia Theater,  Eddy  street  near  Powell? 

Don't  miss  seeing  this  photoplay. 
It  is  most  unusual  and  it  is  historical- 
ly interesting  as  well  as  packed  with 
romance  and  adventure. 

The  magnaacope  is  used  in  this  pic- 
ture. It  will  give  you  a  thrill,  too.  or 
we  lose  our  guess.  The  great  sailing 
vessel  moving  over  the  waters  ap- 
pears to  come  right  out  of  the  pic- 
ture, so  realistic  is  the  illusion — and 
so  masterful  the  craftsmanship  of 
this  new  motion  picture  invention. 

Wallace  Beery.  Esther  Ralston. 
George  Bancroft.  Charles  Farrell  are 
in  the  cast.  The  story  of  the  screen 
follows  closely  the  story  of  American 
history  with  stirring  romance  splen- 
didly portrayed. 

*  *     * 

Orpheum 

An  event  of  nationwide  importance 
takes  place  at  the  Orpheum  Theater 
beginning  this  Saturday  matinee 
when  the  entire  group  of  "Our  Gang" 
kiddies,  known  as  Hal  Roach's  Ras- 
cals, make  their  debut  on  the  speak- 


ing stage  in  a  comedy  entitled  "Act- 
ing Out." 

Harry  Weber,  well  known  producer 
is  responsible  for  this  event  and  is 
bringing  these  kiddies,  including  Joe 
Cobb,  Farina,  Jean  Darling,  Jackie 
Condon,  Ray  R.  Smith,  Mango  and 
Harry  Spear,  to  San  Francisco  to 
make  their  first  appearance  on  the 
speaking  stage.  Youngsters  will  revel 
in  this  announcement  and  indications 
are  that  the  Orpheum  will  have  a  big 
week.  This  will  mark  the  beginning 
of  the  41st  year  of  the  Orpheum  in 
San  Francisco. 

In  addition  to  "Our  Gang  Kiddies" 
there  will  be  a  splendid  bill  of  foot- 
light  favorites,  including  Gladys 
Clark  and  Henry  Bergman,  two  clever 
entertainers  in  "Dutch,"  a  hilarious 
comedy  skit;  Neville  Fleeson,  writer 
of  "Bye  Bye  Bonnie,"  "The  Gingham 
Girl,"  and  a  host  of  other  song  suc- 
cesses, and  Bobby  Folsom,  musical 
comedy  favorite  and  late  feature  of 
Earl  Carroll's  "Vanities,"  in  the  sec- 
ond edition  of  their  smart  song  cycle ; 
Ken  Howell  and  his  Collegians  pre- 
senting snappy  music;  Chong  and 
Rosie  Moey,  two  talented  Orientals  in 
their  version  of  American  songs  and 
dances;  Joe  Wilbur  and  Fay  Adams 
presenting  "Accidents  Will  Happen"; 

and  several  other  features. 

*  *     * 

Golden  Gate 

One  of  the  season's  finest  picture 
comedies,  "Quarantined  Rivals,"  pro- 
duced by  Archie  Mayo  from  George 
Randolph  Chester's  story  of  the  same 
name,  heads  the  Golden  Gate  bill  this 
week.  This  picture  is  a  mirthful 
comedy  telling  hilarious  happenings 
when  two  jealous  rivals  are  quaran- 
tined, in  the  same  house,  witii  their 
sweetheart.  Featured  stars  are  Rob- 
ot Agnew,  Kathleen  Collins.  Vera 
Daniels  and  John  Mil.jan. 

The  big  feature  of  the  vaudeville 
lull  is  the  A  &  P  Gypsies,  an  orches- 
tra famed  for  radio  programs  and 
phonograph  records.  The  orchestra  is 
made  up  of  seven  stringed  instru- 
ments, including  violin,  viola,  violin- 
cello,  bass  and  piano.  Harry  Horlick 
is  directing.  Five  other  acts  and  short 

films  complete  the  bill. 

*  *     « 

Warfield 

"The  Poor  Nut."  a  famous  college 
farce  and  a  very  successful  stage  play 
is  the  feature  attraction  of  the  War- 
field  Theater,  starting  Saturday.  July 
'2.  This  is  a  comedy  starring  Jack 
Mulhall.  Charl.  .Murray  and  Jane 
Winton. 

The  story  is  extremely  funny.  It  is 
built  around  a  certain  young  college 
student  who  is  suffering  from  an  in- 
ferior complex  and  peculiar  shyness. 
He  is  known  to  other  students  as  "the 
poor  nut." 

(Continued  on  page  9) 


Home  Preserving  now 
cool  and  easy 

Home  preserving  is  so  easy  when 
you  have  a  new  Gas  Range.  For  its 
Oven  Heat  Control  is  the  secret  of  fine 
easy  preserving.  Freshly  cleaned  fruit, 
for  example,  is  packed  right  in  jars 
and  put  into  the  oven.  You  merely 
set  the  Oven  Heat  Control  and  steady 
even  heat  preserves  the  fruits'  firm- 
ness, its  delicious  fruit  -  flavor  and 
color.  No  lifting  of  boiling  kettles. 
No  watching.    The  kitchen  stays  cool. 

These  new  Gas  Ranges  equipped 
with  the  Oven  Heat  Control  can  be 
seen  at  the  dealer's  store  or  at  our 
office. 


"FACinC   SBBVKf 


Pacific  Gas  and  Electric  Company 

Owned  -  Operated  •  Managed 

by  Califomians 


(Swell's 

^*-^   NATIONAL  CREST 


GEO.    w.   CASWELL 

Sutter  €6S«  or  Oakland   1017 

Telephone  Direct 

1. •••.•••    cap*    wen   aerre*1    at    tka 
Paaaaaa-Paciae    lataraatiaaal    Eiaaaitiaa 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


Symphony  Concert 

Those  who  were  privileged  to  hear 
the  third  concert  of  the  Summer 
Symphony  Series,  last  Tuesday  eve- 
ning, when  Mishel  Piastro  conducted, 
will  long  remember  the  supreme  mu- 
sical joy  afforded. 

The  crowd,  which  practically  filled 
the  Exposition  Auditorium,  was  in 
fine  mood  to  receive  each  magnificent 
number  on  the  program,  comprising 
selections  by  Russian  composers.  Th  e 
people  cheered  lustily  and  long  voic- 
ing their  valuation  of  the  selections, 
as  well  as  appreciation  of  the  master- 
ful Piastro. 

Sometimes,  I  think  that  we  do  not 
pay  enough  attention  to  the  audi- 
cences  however,  in  our  commendation 
of  concert  work.  It  is  true  that 
world-famous  conductors  spread  be- 
fore us  musical  feasts,  but  the  highly 
trained,  thorough  musicians  in  the 
orchestra,  and  the  people  who  fill  the 
huge  auditorium,  also  deserve  recog- 
nition. 

Our  San  Francisco  Symphony  Or- 
chestra is  the  pride  of  the  commun- 
ity. They  are  real  musicians.  They 
are  on  a  par  with  any  other  group — 
to  be  found  in  any  other  Symphony 
Orchestra ! 

Every  conductor,  practically,  who 
has  ever  appeared  here,  tells  us  so! 
They  all  recognized  the  musicianly 
worth  of  our  orchestra.  Why  not 
come  forward,  after  this  third  con- 
cert, and  just  tell  them  how  much 
we  do  value  the  kind  of  music  our 
San  Francisco  Symphony  players  are 
giving  us?  They  are  making  musi- 
cal history  for  the  entire  coast,  as 
well  as  satisfying  our  civic  pride  and 
our  true  appreciation  of  wonderful 
music,  magnificently  played! 

The  third  number  of  last  Tuesday's 
concert  program,  Variations  on  a 
Russian  Theme,  in  which  six  of  Rus- 
sia's most  distinguished  composers 
collaborated  in  the  production  of  the 
ingenious  selection  thoroughly  stirred 
the  audiences.  The  Sokolow  "An- 
dante" and  the  Glazounow  "Moderato 
Maetoso"  were  certainly  gorgeous. 

Piastro,  the  conductor,  was  superb, 
in  his  masterly  reading  of  all  the 
numbers,  but  we  especially  noted  his 
leadership  in  these  scintillating 
movements. 

After  the  first  two  groups  Mishel 
Piastro,  was  called  and  recalled  to 
the  footlights  in  response  to  enthus- 
iastic applause.  Then,  we  did  the 
old-fashioned  but  expressive  and  gra- 
cious thing  of  passing  over  the  foot- 
lights baskets  and  baskets  of  choice 
flowers  just  as  another  way  of  telling 
this  great  musician,  Piastro,  that 
here  in  San  Francisco  he  has  a  host 


Harmonic  Happenings 

By  Josephine  Young 

of  friends  eager  to  pay  him  homage. 

Tschaikowsky's  "March  Slav" 
closed  the  program,  its  thematic  ma- 
terial based  on  Russian  or  Servian 
folk-music,  giving  opportunity  for 
many  solo  measures.  One  closing 
section  set  forth  a  new  idea  in  the 
clarinets,  accompaniments  being  giv- 
en to  violoncellos  and  basses,  pizzi- 
cato and  kettledrums,  afterwards 
combined  with  the  Russian  hymn  vo- 
ciferated by  the  trombones. 

Artistic  solos  were  interspersed  in 
other  program  numbers  by  Kajetan 
Attl,  harpist ;  by  Randall,  clarinetist ; 
Brucker,  who  played  the  trumpet ;  by 
flutist,  Linden;  and  also  by  Addi- 
mando,  whose  oboe  measures  skill- 
fully entered  into  the  musical  inter- 
pretations. 

The  next  concert  of  the  Summer 
Symphony  Series  will  be  given  at  the 
Auditorium  next  Tuesday  night,  July 
5,  when  Bruno  Walter,  famous  con- 
ductor of  Berlin  and  Vienna,  will  be 
the  leader.  Walter  created  a  sensa- 
tion in  the  New  York  Symphony 
when  he  was  a  guest  conductor  for 
Walter  Damrosch.  Mr.  Walter  is  re- 
garded by  many  as  the  greatest  of 
the  younger  conductors. 

There  will  be  three  Wagner  num- 
bers on  the  program  next  Tuesday 
evening,  and  "The  Birthday  of  the 
Infanta,"  by  Schrecker,  which  will 
be  played  for  the  first  time  in  San 
Francisco.  *  *  * 
San  Francisco  Open  Forum 
Paid  Tribute  to  Max  Dolin 

Max  Dolin,  violinist,  and  director 
of  programs  for  the  National  Radio 
Association,  was  honor  guest  at  a 
dinner  given  by  the  San  Francisco 
Open  Forum,  of  which  Prof.  Chaun- 
cey  McGovern  is  the  president.  The 
Music  Cabinet,  directed  by  Mr.  W. 
A.  Rider,  had  charge  of  the  musical 
offerings  which  introduced  prominent 
musicians  in  a  series  of  rare  selec- 
tions. 

Alfred  Metzger,  musical  critic  of 
the  Chronicle,  publisher  of  Musical 
Review,  and  an  authority  on  all  mat- 
ters concerning  music,  was  the  prin- 
cipal speaker  at  the  noteworthy  din- 
ner given  in  honor  of  Max  Dolin,  in 
the  ballroom  of  the  Bellevue  Hotel, 
last  Friday  evening. 

In  his  brilliant  address  Mr.  Metzg- 
er paid  high  tribute  to  Max  Dolin. 
significantly  referred  to  his  devotion 
to  classical  programs,  and  pointed 
out  many  deserving  honors  which 
have  been  conferred  upon  the  noted 
violinist.  Metzger  emphasized  the 
tendency  of  musical  appreciation, 
these  days,  and,  in  response  to  re- 
quest, dwelt  upon  the  passing  of  jazz 
as  a  present-day  mood,  and    exalted 


the  standards  of  better  music  and 
the  hearty  approval  of  classical  mu- 
sic by  audiences  constantly  increas- 
ing in  number.  He  added  his  en- 
thusiastic tribute  to  Dolin's  stalwart 
stand  for  "the  best"  in  musical  pro- 
grams, and  placed  superlative  value 
upon  Max  Dolin's  place  in  musical 
circles  where  musicians  and  the  laity, 
alike,  recognize  the  supreme  ability 
of  the  noted  violinist  and  leader. 

Alfreda  Wynne,  soprano  singer, 
and  great  friend  and  admirer  of  the 
honor  guest,  paid  him  additional  tri- 
bute for  his  courage  in  refusing  to 
place  jazz  numbers  on  his  programs 
and  included  in  her  splendid  talk  the 
appreciation  of  those  who  had  ap- 
peared on  the  stage  with  Max  Dolin 
during  concert  work.  Alfreda  Wynne 
spoke  of  her  brother  Herman  Heller, 
violinist,  and  one  of  the  foremost 
musicians  standing  out  for  the  best 
music  in  concert  programs.  The  al- 
lied interests  of  the  two  violinists 
were  touchingly  included  in  the  talk 
by  Mrs.  Wynne. 

A  group  of  songs  was  sung  by  Al- 
freda Wynne  as  part  of  the  note- 
worthy program  at  the  Max  Dolin 
dinner,  the  charming  personality  of 
the  singer  and  the  exquisite  voice 
qualities  receiving  enthusiastic  ap- 
preciation from  those  in  attendance 
at  this  noteworthy  gathering. 

Margaret  Mary  O'Dea,  contralto 
singer,  whose  gorgeous  voice,  is  the 
delight  of  musicians  and  musical  ad- 
mirers, contributed  solo  selections 
with  that  rare  musicianly  skill  for 
which  Miss  O'Dea  is  famed. 

Then,  as  a  pleasing  surprise,  Max 
Dolin,  himself  played  some  of  his 
choicest  selections  adding  further 
distinction  to  this  Music  Cabinet 
meeting  as  part  of  the  notable  gath- 
erings over  which  Prof.  Chauncey 
M'Govern  presides  when  famous  peo- 
ple are  honored  as  special  guests. 

Judge  George  Cabiniss  made  an  il- 
luminating address  at  the  Max  Dolin 
dinner  paying  respects  to  those  who 
planned  the  event  and  pointing  out 
its  high  ideals.  Other  speakers  in- 
cluded, Mr.  W.  A.  Rider,  chairman  of 
the  Board  of  Governors;  Irene  L. 
Hoffman,  recording  secretary,  San 
Francisco  Forum;  Margaret  E.  Bald- 
win, secretary ;  Hon.  Prosper  Reiter, 
and  Mr.  Murray  Sheppard,  the  treas- 
urer. 

Letters  of  tribute  were  read  by 
President  M'Govern  written  and  sent 
by  David  Starr  Jordan,  Gertrude 
Atherton,  Congressman  and  Mrs. 
William  H.  Kent,  Charles  Caldwell 
Dobie,  Sarah  Bard  Field,  John  D. 
Barry,  and  other  honorary  members 
of  the  Forum. 


^ 


My  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


PLEASURE'S  WAND 

(Continued  from  page  7) 

Nevertheless,  he  is  ambitious  to  be 
a  college  hero.  A  pretty  girl  shows 
interest  in  him  and  he  eventually 
snaps  out  of  his  coma  to  be  admired 
and  fairly  idolized  by  fellow-students. 

"Tassels  Ideas,"  a  sensational 
stage  spectacle,  will  be  Fanchon  and 
Marco's  stage  offering  with  elabor- 
ate settings  and  also  featuring  sev- 
eral local  stars  including  Roy  Smoot 
and  Helene  Hughes. 

Walt  Roesner  and  his  super-soloists 
are  back  again  at  the  Warfield  sup- 
plying musical  entertainment  of  a 
high  order. 

*  *     * 

Pantages 

"Is  Zat  So"  on  the  screen  is  even 
funnier  than  on  the  stage.  With  Ed- 
mund Lowe  and  George  O'Brien  in 
the  title  roles  the  most  is  gotten  out 
of  a  very  funny  story. 

A  "Ham  and  Egg"  boxer  and  his 
manager  are  picked  up  by  a  society 
family  to  become  butler  and  second 
man.  There  is  a  right  and  a  wrong 
way  to  do  everything,  including  "but- 
ling."  Lowe  and  O'Brien  sure  picked 
all  of  the  wrong  ways.  Yet  they  man- 
aged to  get  a  bout  with  the  light- 
weight champion  and  prove  that 
"they  have  the  goods"  in  their  own 
particular  line. 

"Two  Black  Crows"  in  person  are 
heading  the  vaudeville  program. 

St.  Francis 

"The  Better  'Ole,"  with  Syd  Chap- 
lin starred  as  Old  Bill,  an  English 
Tommv,  is  playing  in  its  third  week. 

The  story  of  "The  Better  'Ole"  was 
taken  from  Bruce  Bairnsfeat  tier's 
cartoons  and  depicts  the  adventures 
of  an  English  Tommy  at  the  front 
during  the  Great  War.  Old  Bill  is  an- 
tagonistic toward  everybody  bul  the 
enemy  and  his  exploits  bring  him 
everything  in  the  form  of  trouble. 
Finally  he  redeems  himself  by  exe- 
cuting a  coup  on  the  enemy.  His  re- 
demption, however,  is  not  as  interest- 
ing as  his  foibles.  This  is  a  sure  fire 
comedy. 

*  *      * 

California 

"The  Rough  Riders."  a  story  of 
Roosevelt's  Spanish-American  war 
career,  is  in  its  second  week. 

The  story  was  written  l>y  Herr- 
mann Hagerdorn  and  directed  by  Vic- 
tor Fleming.  In  the  east  are  Frank 
Hopper  as  Roosevelt,  Cliarles  Farrell. 
Charles  Kmmott  Mack,  Mary  Astor, 
Noah  Beery,  George  Bancroft,  Fred 
Bolder.  Colonel  Fred  Lindsay,  and 
1200  rough  riders.  This  picture  de- 
picts many  historical  scenes,  includ- 
liK  the  famous  ehar.ee  up  San  Juan 
Hill. 


Gino  Severi  has  arranged  a  special 
score  for  the  picture  and  also  con- 
ducts the  California  Orchestra  in  a 
concert  on  the  stage. 

*  #     * 

Richard  Dix  in  "Manpower"  is  the 
film  attraction  at  the  Granada  The- 
ater this  week.  The  story  must  have 
been  written  for  Dix  rather  than  hav- 
ing Dix  picked  for  the  story.  It  is  the 
thriller  variety  which  we  are  wont  to 
connect  with  this  star.  It  starts  out 
as  a  comedy  but  the  situations  and 
the  hero  become  too  serious  for  this 
to  last.  He  certainly  has  to  work  hard 
to  win  that  girl ! 

On  the  stage  Gene  Morgan  is  the 
master  of  ceremonies  in  a  Fanchon 
and  Marco  production.  Gene  has  some 
new  antics  and  a  green  hat. 

*  *     * 

Salinas  Rodeo 

Ten  carloads  of  wild  horses  from 
the  ranges  of  Nevada,  Montana  and 
Idaho  will  be  brought  to  Salinas  for 
the  California  Rodeo  to  be  staged 
here  July  20  to  24  inclusive  according 
to  an  announcement  today  by  Arthur 
Hebbron,  president  of  the  rodeo.  The 
horses  will  be  used  in  the  World's 
Championship  Bucking  Horse  contest 
which  will  be  the  main  feature  of  the 
colorful  celebration. 

Some  of  the  most  famous  riders 
in  the  world  have  signified  their  in- 
tention of  competing  for  honors  in 
the  contest.  Hebbron  stated.  . 

All  the  color  and  glamour  of  the 
early  days  of  the  West  when  the  one 
big  celebration  of  the  year  followed 
the  annua!  round-up  will  he  depicted 
in  the  celebration.  For  days  before 
the  rodeo  opens  cowboys  and  cow- 
girls from  surrounding  ranches  will 
ride  into  Salinas  garbed  in  vivid- 
hued  shirts,  gay  colored  bandanos, 
"tell  gallon"  sombreros,  high-heeled 
hoots  and  chaparajos. 

The  program  includes  bucking 
horses,  hull  riding,  bulldogging,  steer 
roping,  wild  cow  milking  contests, 
free  for  all  horse  races,  an  exhibition 
of  fancy  horses  and  cattle,  polo  pony 
contest  and  a  wild  horse  race.  Purses 
and  trophies  will  he  awarded  winners 
in   the  various  events. 

*  *      * 
News  from  Santa  Cruz 

The  Fourth  of  .July  Golf  Tourna- 
ment. -July  2-4,  will  have  a  full  list  of 
entries. 

Qualifying  rounds  of  18  holes  will 
he  played  on  Saturday,  July  2.  with 
match  play  on  both  Sunday  and  Mon- 
day. July  :<  and  4. 

Handsome  trophies  have  been  se- 
cured for  this  annual  tournament,  in- 
cluding cups  for  low  net  and  low 
gross  in  the  qualifying  rounds,  and 
for  winners  and  runners-up  in  each 
flight. 


This  is  always  a  popular  tourna- 
ment with  California  golfers  and 
many  prominent  players  are  expected 
to  be  seen  in  action  on  the  Santa  Cruz 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything: 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.    Special   Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimminpr    Pool.     Fireproof   Hotel. 
Write  for  Booklet. 


T.   H.  CORCORAN,  Atrua  Caliente, 
Sonoma  Co.,   Calif.,  or  see  Peck-Judah 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 
YOUR    HEADQUARTERS 

A   Hotel   With   An   Atmosphere 

Andrew  Johnston.  Manager 


rmo*j  e 

GRAYSTONE  240 


N      W     CORNER 

POLK  »no  POST  STS. 


CALIENTE  VILLA 

Family  Resort 

CARL    STEFFEN.    Prop. 


frraeh  and  Italian  Dinners      Meats  at  All  Hours 

Modern  Rooms      Prituce  Collages 

\(.I    \   CALIENTE 

Four   Minutes    Walk   to    Fetters   Station, 

Sonoma  County.  California 

Telephone  Sonoma   4F4 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


SOCIETY 

(Continued  from  page  5) 
Junior  League 

The  formal  opening  of  the  Junior 
League  Shop,  in  Tillman  place,  has 
been  set  for  September  12  and  if 
plans  work  out  as  they  are  scheduled 
this  store  will  be  one  of  the  most 
useful  and  unique  of  its  kind.  Mrs. 
Howard  Fleming  is  in  charge  of  the 
shop . 

There  will  be  one  head  saleswo- 
man, who  will  be  in  the  shop  per- 
manently. It  has  not  been  decided 
yet  whether  she  will  be  a  Junior 
League  girl  or  not.  Two  girls  go  on 
duty  every  morning  and  two  others 
will  relieve  them  in  the  afternoon. 
They  will  be  Junior  League  girls  and 
will  change  every  week. 
Co-workers 

Working  with  Mrs.  Howard  Flem- 
ing for  the  new  shop  will  be  many  so- 
ciety matrons  and  debutantes  includ- 
ing: Mesdames  Lawrence  Fox,  Jr., 
William  L.  Shaw,  J.  C.  Burgard,  Law- 
rence Bowes,  Misses  Ruth  Langdon, 
Emily  Clift  Searles,  Mollie  McBryde. 

At  a  quiet  ceremony  performed 
Sunday,  (June  12)  at  the  Clift  Hotel, 
Miss    Helen    Alexander    became    the 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Realty  Mortgage  Insurance 
Corporation 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December.  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real  estate  *  „IS'J!i 

Mortgages  and  collateral   loans 105.J5U.UU 

Bonds  and  stocks  and   certificates 303.000.00 

Cash  in  company's  office  and  in   banks 6.937.24 

Premiums   in  course  of  collection None 

Bills  receivable  ?5J"2? 

Other  ledger  assets  9ii.77d.zi 

Ledger  Assets   S510.022.68 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accured $     None 

Market  value  of  securities  over  book  value      None 
Other  non-ledger  assets  —  Equity   in   Mort-  ' 

.gage    Loans    - 29,581.75 

Total  gross   assets   $53?'604"™ 

Deduct  assets    not  admitted 82,777.32 

Total  Admitted  Assets  $456,827.11 

LIABILITIES 

Net  unpaid  claims,    except  liability  and 

workmen's   compensation   _ $    None 

Special    reserve    for    unpaid    liability    and 

workmen's   compensation   claims   None 

Estimated    expenses    of    investigation    and 

adjustment  of  claims   v— ...      None 

Total    unearned    premiums    on    unexpired 

rjgkg    None 

Commissions    and    brokerage  due  or   to   be- 

come  due  None 

All  other  liabilities   - 185,314.45 

Total    Liabilities    (except   capital    and  

surplus* $185,314.45 

Canital  $316,850.80 

Surplus  "'.'.'.".'.". 45,338.14       271,512.66 

Total  Liabilities,  Capital  and  Surplus $456,827.11 

J.  M.  HENDERSON,  Jr., 

President. 
CHARLES  C.  BOWEN. 

Secretary. 


bride  of  Dr.  Joseph  Levitin.  The  af- 
fair was  marked  by  a  charming  sim- 
plicity and  was  attended  only  by  rela- 
tives of  the  couple.  Following  a 
motor  trip  North,  Dr.  and  Mrs.  Levi- 
tin will  make  their  home  in  this  city. 


Santa  Maria  Inn 

There  are  always  a  number  of  pro- 
minent people  over  the  week-end,  and 
many  spending  the  entire  season  at 
Santa  Maria  Inn  of  which  Frank  Mc- 
Coy is  manager.  During  the  recent 
week-end  those  who  enjoyed  the  at- 
tractions of  the  place  included:  Mr. 
and  Mrs.  E.  D.  Wetmore  of  Santa 
Barbara;  Col.  and  Mrs.  Frank  W. 
Marstons,  San  Francisco;  Miss  H.  B. 
Bakewell  of  Oakland  and  Mrs.  E.  N. 
Hazard  of  Santa  Barbara.  Mr.  and 
Mrs.  H.  H.  Zellerbach,  Mrs.  J.  W. 
Adams,  Mrs.  W.  H.  Brown  and  Miss 
Virginia  Belknap,  Mr.  and  Mrs.  E. 
W.  Newhall  Jr.,  and  Miss  Newhall, 
San  Francisco;  Mr.  and  Mrs.  G.  F. 
Coleman,  Mr.  and  Mrs.  James  R. 
Chapman,  Santa  Barbara ;  Mr.  and 
Mrs.  J.  D.  Redding,  Mr.  and  Mrs.  Mar- 
shall Nuckolls,  San  Francisco ;  Judge 
and  Mrs.  A.  F.  St.  Sure  and  Mr.  and 
Mrs.  E.  R.  Eliassen,  Piedmont. 

*  *     * 

Feted  Graduates 

Mrs.  Joseph  J.  Young  entertained 
at  tea  at  the  Mark  Hopkins  Hotel 
Saturday,  June  4th,  in  honor  of  her 
daughter,  Miss  Aloha  Young,  who 
graduated  from  St.  James  High 
School  last  Thursday.  The  table  was 
beautifully  decorated  with  attractive 
corsages  in  pastel  shades. 

*  *     * 

Tea  in  June 

One  of  the  largest  affairs  of  June 
was  a  Tea  at  which  Miss  Ruth  Russ, 
Miss  Joan  Oliver  and  Miss  Jean  Oliver 
were  joint  hostesses,  entertaining 
friends  at  the  Fairmont  Hotel.  The 
Laurel  Court  formed  an  artistic  set- 
ting for  the  smartly  gowned  guests, 
who  were  received  by  the  hostesses 
assisted  by  Miss  Morris,  Elizabeth 
Goldsberry,  Miss  Chaffita  Thomas 
and  Miss  Jean  Wheeler.  Decorations 
of  the  buffet  tea  table  were  an  artis- 
tic arrangement  of  rare  flowers  in 
tall  brass  ornamental  holders  placed 
about  the  table. 

*  *     * 

Soroptomists  Meet 

Hundreds  of  brilliant  women  mem- 
bers of  the  Soroptomist  Club  held 
their  convention  this  past  week  at 
the  Fairmont  Hotel  where  for  three 
days,  June  28,  29  and  30  the  state- 
wide and  national  organizations 
gathered  for  congress  events. 

Mary  D.  Boldeman,  past  president 
of  the  San  Francisco  Club  ably  pre- 
sided over    the    events,    Miss    Mabel 


Johnson  popular  leader  and  head  of 
the  hospitality  department  of  women, 
San  Francisco  Chamber  of  Com- 
merce, had  charge  of  the  convention 
details  at  the  Fairmont.  Florence  , 
Gardner  was  general  chairman  of  the 
conference. 

Mrs.  Louise  Brehany    one    of    San 
Francisco's  foremost  musicians,    had 
complete  charge  of  the  musical  pro- 
grams which  were   outstanding    at- J 
tractions    of    the    convention.      Mr. 
Earl  Schwartz,  musical  director  and  i 
composer,   wrote  a   song  which   was 
sung  during  the  convention  as  a  tri-| 
bute   to   its   leaders.     Evelyn    Ware,  ] 
pianist,  was  the  official  accompanist, 
Mme.  Pearl  H.  Whitcomb,  Mme.  An- 
nie K.  Blotcky,  Nellia    Wren,    Stella 
R.  Wright,  Mme.  Stella  Vought,  Jean- 
nette  Conday  were  prominent  musi- 
cians contributing  musical  selections 
at  the  convention. 

Prominent    among    the    delegates 
was    Jane    Higbie    of    San    Jose,    rej 
cently    returned    from    London    and 
Paris,  where  she  was  a  guest  at  So- 
roptomist  Clubs  there  and  to  which 
she  carried  greetings  from   Califor- 
nia.    The  clever  business  and  profes- 
sional   women    identified    with    this 
club  made  special  impressions  upon 
the  community  for  the  thoroughness, 
and  dispatch  of  their  sessions,   andf 
the  fine  purposes  back  of  each  event 
*     *     * 

At  the  Clift 

One  of  the  most  interesting  vis- 
itors to  San  Francisco  this  month' 
was  Mrs.  Frank  C.  Atherton  of  Hono-> 
lulu,  who  was  a  guest  last  week  at 
the  Clift  Hotel,  en  route  to  New  Yorld 
for  a  brief  stay.  Her  family  are  de-> 
scendants  of  pioneer  missionaries,- 
who  emigrated  to  the  islands  from 
New  England  approximately  a  cen-i 
tury  ago. 

(Continued  on  page  13) 


Photo  graphs 

I  @</>r  Forevt 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


THROUGH    EUROPE    ON    §2.00    A 
Day,  by  Charles  Schoonmaker;  §2. 

A  most  entertaining  book,  giving 
accounts  of  the  routes  actually  tra- 
veled by  the  author  in  nearly  every 
country  of  Europe  at  a  minimum  of 
expense,  and  told  in  a  manner  at 
once  interesting  and  enlightening. 
It  is  written  in  a  running  narrative 
style,  and  the  reader  falls  under  the 
impression  that  he  has  received  in- 
teresting letters  from  a  far-away 
friend  who  is  trying  to  show  the  best 
methods  of  traveling  to  one  who  is 
soon  to  become  a  member  of  the  vast 
group  of  pleasure  seekers  who  want 
to  "go  to  Europe  some  day." 

From  his  extensive  store  of  notes, 
the  author  gives  elaborate  details 
gathered  during  his  various  experi- 
ences, as  to  each  and  every  route, 
side  trip,  method  of  travel  and  how 
to  secure  the  best  accommodations  at 
the  least  expense  at  hotels  and  pen- 
sions, even  specifying  the  rates  that 
should  be  charged.  Not  to  be  satis- 
fied with  one  of  the  two  or  three 
methods  given  would  indicate  a 
somewhat  peevish  and  querulous  tra- 
veling companion. 

The  author  not  only  shows  himself 
to  be  familiar  with  the  best  means  of 
passing  through  the  various  coun- 
tries, but  gives  an  interesting  ac- 
count of  the  art  and  history  as  well. 
Although  he  usually  manages  to 
reach  the  important  cities  at  some 
time  during  his  itinerary,  he  spends 
most  of  his  time  wandering  through 
districts  practically  unknown  to  the 
casual  traveler. 

Some  of  his  stories  of  his  means  of 
getting  from  one  place  to  another  are 
amusing  and  his  Hashes  of  humor 
are  delightful.  Anyone  contemplat- 
ing a  trip  to  Europe  on  a  minimum 
budget  would  do  well  to  tuck  this 
book  into  a  convenient  handbag  to  be 
ready  for  use  on  every  occasion.  His 
last  chapter  on  General  Information 
contains  excellent  advice  and  should 
be  pasted  in  the  hat  band  of  every 
person  who  is  about  to  seek  adven- 
ture and  pleasure  in  a  trip  to  West- 
ern Europe. 

*     «     * 

SPREAD     EAGLE,    by     George     S. 

Brooks  and  Walter  B.  Lister ;  $1.75. 

Good  reading.  A  story  told  in  his- 
toric style,  with  dialogue  good  and 
characters  natural — not  forced. 

The  situation   is   handled  like   the 


Edited  by  Florence  DeLong 

playing  of  an  accurate  game  of  chess. 
The  attack  is  bold,  but  the  King  is  so 
strongly  entrenched  in  the  back- 
ground that  his  offense  is  cunningly 
concealed.  The  game  is  ruthless. 
The  poor  White  Knight  is  forced  into 
the  openings  to  make  a  good  position 
for  his  King  (Henderson) :  to  make 
Mexico  safe  for  plutocracy. 

Joe  Cobb,  the  Black  Knight,  is  al- 
ways "on  the  job"  protecting  his 
King  even  to  the  sacrificing  of  the 
White  Knight  in  the  crises.  One 
wonders  how  the  game  would  have 
ended  were  it  not  for  the  effective 
and  effectual  moves  of  faithful  Joe. 

Whether  the  story  is  told  by  disil- 
lusioned doughboys  who  realize  that 
their  sacrifice  had  been  in  vain  after 
their  burst  of  enthusiasm  had  been 
dampened  by  the  mud  and  water  of 
the  trenches ;  whether  it  is  told  by 
disgruntled  analysts  who  have  at- 
tempted to  show  how  wars  can  be 
provoked  by  the  "big  guns"  at  home 
to  be  fought  by  the  men  behind  the 
guns  on  the  field:  whether  the  au- 
thors are  pacifists  who  are  trying  to 
show  that  there  should  be  no  such 
thing  as  war  (not  that  war  itself  is 
futile,  but  the  cause  itself  is  apt  to 
lie  personal  and  selfish):  the  story 
holds  the  interest  of  all  to  the  end. 

The  atmosphere  is  pessimistic  and 
somewhat  depressing.  But  when 
Joe.  whose  diabolical  plots  have 
caused  most  of  the  mischief;  who,  in 
spite  of  his  better  nature,  has  served 
his  master  to  the  limit  and  saved 
that  master  when  he  could  not  save 
himself,  when  Joe  announces  that  he 
is  going  out  to  help  clean  up  the  mess 
that  he  has  been  instrumental  in 
starting,  you  realize  that  there  is 
something  in  life  to  live  and  fight 
for  and  that  things  are  worth  while 
after  all.  Good  old  Joe!  We  hope 
he  wins  the  war. 

If  the  words  of  the  book  are  quot- 
ed in  their  entirety  in  any  stage  pro- 
duction, it  might  be  well  to  take  ear- 
muffs  with  you.  as  some  of  the  con- 
versation is  startling  in  the  extreme. 
*     •     « 

Hannibal 
THE  ROAD  TO  ROME,  by  Robert  E. 

Sherwood.     Scribners.  $1.75. 

Ever  since  he  was  a  school  boy  Mr. 
Sherwood,  editor  of  LIFE,  has  pon- 
dered over  the  problem  of  Hannibal — 
why  on  earth  he  turned  back  from  the 
very  gates  of  Rome,  after  sixteen 
years  of  successful  strategic  planning 


and  battling  to  reach  it  and  destroy 
it  in  the  name  of  Carthage.  In  this 
play  he  attempts  an  answer. 

And  of  course  the  answer  comes  in 
the  person  of  a  charming  woman,  the 
Greek  wife  of  the  Roman  dictator. 
She  who  appears  so  flippant  turns 
out  to  be  the  saviour  of  all  Rome. 
However,  to  the  humor  of  the  out- 
come, Rome's  dictator  declares  that 
Rome  is  saved  through  its  high  moral 
purpose — as  he  explains  it  to  his  wife, 
"Virtue,  my  dear,  is  the  one  perfect 
defense  against  all  the  evil  forces  on 
this  earth" — while  his  wife  smiles, 
waving  her  hand  at  the  departing 
Hannibal,  who  has  given  in  to  the 
wish  of  a  woman  not  exactly  under  a 
virtuous  flag.  The  play's  triumph 
may  be  explained  especially  because 
of  these  sly  innuendos.  Hannibal's 
repartee  with  the  Greek  woman  is 
filled  with  witty  lines,  as  is  the  entire 
play. 


Books    that    are    reviewed    in    the    Newi    Letter 
can   he  obtained 

at  PAUL  ELDER'S 

AND  PACL  ELDER'S  LIBRABT 
23»  Put  Street  San   Francisco.   Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 

BROKER 

208    CROCKER    HOLDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Sprinrs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

Hi   CLARA    STREET— GARFIELD    M4 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 

Out  of  Chaos! 

In  your  Books. 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  SU  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

The  fourth  annual  Pacific  Radio 
Show  will  mark  the  greatest  stride 
forward  in  the  development  of  radio 
in  the  history  of  this  youngest  of 
America's  great  industries. 

The  first  official  information  avail- 
able regarding  the  1927  showing  of 
the  radio  manufacturers  more  than 
justifies  the  predictions  already  made 
that  the  Pacific  Radio  Show  to  be 
held  here  August  20th  to  27th  will  be 
epochal. 

Every  radio  show  in  the  country 
has  its  eyes  focused  on  San  Francis- 
co's show  in  view  of  the  fact  that 
this  is  the  first  exposition  that  will 
be  held  anywhere  in  the  United 
States  this  season.  California,  and 
in  fact  the  entire  Pacific  Coast,  is 
regarded  as  one  of  the  greatest  radio 
centers,  inasmuch  as  we  have  such 
remarkable  all-year-around  recep- 
tion. This  naturally  heightens  the 
interest  of  the  radio  trade  in  any- 
thing being  done  here. 

In  conversing  with  other  associa- 
tions putting  on  shows  and  with  some 
of  the  leading  manufacturers,  it  was 
learned  that  we  are  considerably 
ahead  of  the  other  shows  as  to  plans 
and  the  sale  of  space. 

Much  interest  will  center  in  the 
new  socket  power  devices  which  will 
be  shown  here  for  the  first  time  at 
the  exposition.  Many  of  these  prom- 
ise to  be  revolutionary  in  their  influ- 
ence, it  is  declared.  New  lines  in 
cabinet  design  promise  to  add  greater 
charm  and  beauty  to  the  sets. 


Beginning  yesterday,  July  1,  a 
series  of  weekly  Friday  night  popu- 
lar programs  will  be  offered  from 
KPO,  the  Hale-Chronicle  station,  un- 


der the  auspices  of  the  California  Pe- 
troleum Corporation.  The  newly 
formed  "Calpet"  orchestra  will  be 
the  main  feature  of  the  new  series. 
At  the  head  of  the  new  orchestra  will 
be  Johnny  Wolohan,  well-known  or- 
chestra leader  of  the  Pacific  Coast. 

The  Calpet  programs  will  present 
each  week  various  novelties  of  both 
the  popular  and  semi-classical  type. 
Each  week  prominent  California  so- 
loists will  be  introduced  to  the  listen- 
ers. The  programs  will  be  given 
every  Friday  night  beginning  July 
1,  from  8  to  9  o'clock. 


A  recent  addition  to  the  staff  of 
entertainers  on  KPO's  late  Monday 
night  Variety  Hour  is  Anna  Kristina. 
Swedish  dialect  reader.  This  young 
woman,  who  strolled  into  KPO's  stu- 
dios recently  for  a  try-out,  is  a  dis- 
tinct "find"  and  will  participate  in  all 
the  Variety  Hour  programs  in  the 
near  future.  Listeners  who  have 
heard  her  Swedish  version  of  the  fa- 
miliar fairy  tales  during  the  last  two 
weeks,  are  writing  KPO  with  enthus- 
iastic praise.  All  her  stories  are 
original. 


KPO's  Big  Brother  has  given  the 
thousands  of  boys  and  girls  who  lis- 
ten to  him  nightly  during  his  5:30  to 
6  P.  M.  Big  Brother  period,  a  new 
feature  on  Friday  nights,  in  the  pro- 
grams of  children's  songs  presented 
by  May  Dearborn  Schwab,  one  of 
KPO's  most  popular  soprano  singers. 
Mrs.  Schwab,  who  is  already  becom- 
ing known  to  the  youngsters  as  the 
"Princess,"  is  one  of  the  pioneer  ra- 
dio artists  of  this  Coast.  For  many 
years,  before  she  entered  the  radio 
world,  she  made  a  study  of  songs  of 
children.  With  her  delightfully 
smooth  voice  and  her  large  reper- 
toire of  children's  melodies,  she  has 
become  a  welcome  visitor  to  the 
youngsters  of  radioland. 

Spanish  rhythms,  dreamy  romantic 
waltzes,  and  Mexican  melodies  are 
the  musical  menu  Chief  Gonzales  and 
his  Barcelonians  offer  radio  listeners 
over  KOA  every  Tuesday  and  Satur- 
day night.  Gonzales,  who  boasts  an 
Irish-Spanish  ancestry,  directs  his 
colorful  orchestra  with  a  hand-carved 
ivory  baton  that  is  said  to  have  be- 
longed to  a  Moorish  orchestra  direc- 


tor in  the  days  when  the  Alhambra 
was  young. 

*  *     * 

Music  that  sounds  well  out-of-doors 
is  KOA's  latest  contribution  to  ethe- 
real entertainment.  Now  listeners 
may  drag  forth  the  loud  speaker  to 
the  porch  of  the  mountain  cabin 
within  the  circle  of  the  campfire,  or 
among  the  beets  and  radishes  of  the 
lowly  back  yard,  and  hear  an  open- 
air  concert,  played  by  the  Denver  Mu- 
nicipal band,  especially  planned  and 
directed  for  out-of-door  reception. 
The  numbers,  running  to  love  lyrics 
and  moonlight  waltzes,  are  said  to  be 
especially  suitable  for  summer 
nights. 

*  *     * 

Tourists  who  tune  in  KOA  will  re- 
ceive valuable  hints  on  road  condi- 
tions, where  to  go  and  how  to  get 
there,  what  to  take  on  a  camping 
trip,  and  what  to  wear  at  various  re- 
sorts. Road  reports  go  out  every 
evening  at  6:25  m.  s.  t.,  while  other 
tourist  information  will  be  broadcast 
during  the  housewives'  matinee. 


Summer  Radio  Programs 
Better  Than  Ever 

Earle  C.  Anthony,  nationally 
known  radio  figure,  believes  that  ra- 
dio broadcasting  is  perhaps  the  only 
form  of  entertainment  which  is  not 
seasonal.  Mr.  Anthony  is  the  owner 
of  broadcast  station  KFI  in  this  city, 
and  at  the  present  is  in  New  York 
attending  a  session  of  the  National 
Association  of  Broadcasters,  of  which 
he  is  president. 

"There  seems  to  be  a  growing  tend- 
ency upon  the  part  of  the  public  to 
believe  that  broadcasting  like  the 
theater,  suffers  in  quality  of  programs 
during  the  summer  months"  says  An- 
thony, but  this  is  certainly  an  erron- 
eous impression.  "This  is  one  me- 
dium of  amusement  which  is  in  de- 
mand throughout  the  year,  and  is 
one  of  the  most  popular  forms  during 
the  summer  months,  if  for  no  other 
reason  that  it  requires  practically  no 
exertion  on  the  part  of  the  listener. 
It  is  of  special  value  when  the  opera, 
concert  halls  and  many  theatres  have 
closed  their  doors." 

Anthony  points  out  that  the  radio 
audience  is  not  decreased,  but  rather 
increased  during  the  vacation  period, 
and  for  this  reason  the  public  can  ex- 
pect programs  as  good  or  better  than 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


the  rest  of  the  year.  Most  of  the 
larger  broadcast  stations  including 
KFI,  plan  no  diminuation  whatsoev- 
er, but  to  the  contrary,  plan  to  make 
the  coming  summer  schedules  the 
best  that  broadcast  listeners  have 
had. 

As  an  indication  attached  to  sum- 
mer presentations  by  Anthony,  he  in- 
timates that  KFI  will  shortly  make 
an  announcement  of  forthcoming 
programs  which  is  sure  to  be  of  great 
interest  to  every  owner  of  a  receiving 

set. 

*  *     * 

KFI,  Los  Angeles,  recently  cele- 
brated the  return  to  the  air  of  Paul 
Roberts,  popular  tenor  of  that  sta- 
tion. Roberts  had  been  away  for 
several  weeks  on  a  vacation  to  Mon- 
terey, San  Francisco,  and  Lake  Ta- 
hoe.  An  entire  Saturday  Midnight 
Frolic  was  dedicated  to  him,  and 
thousands  of  receptionists  joined  in 
welcoming  him  back  to  the  micro- 
phone. 

*  *     * 

Auditions  or  try-outs  at  KFI,  Los 
Angeles,  have  been  discontinued  for 
the  summer  months.  According  to 
word  received  from  Robert  Hurd, 
manager  of  the  station,  this  decision 
was  reached  because  of  the  fact  that 
recent  auditions  have  brought  to 
light  so  many  worth-while  artists 
that  none  of  them  would  have  a 
chance  to  appear  on  programs  if  the 
list  were  to  be  made  any  longer. 

*  •     * 
KFI  Director  in  Movies 

Arthur  F.  Kales,  general  manager 
of  KFI,  Los  Angeles,  recently  pur- 
chased a  small  motion  picture  cam- 
era, and  straightway  decided  to  try 
it  out  by  shooting  a  few  thousand 
feet  of  film  on  the  KFI  staff  in  action. 
His  first  subject  was  Robert  Hurd. 
the  program  director. 

"Now  just  be  natural  and  do  some- 
thing characteristic,"  Kales  directed 
Hurd.  "Let  me  see.  I  think  it 
would  be  well  to  photograph  your  re- 
action to  an  artist — a  soprano  for  in- 
stance." 

The  manager  got  one  of  the  young 
ladies  in  the  office  to  take  some  music 
and  feign  singing  a  difficult  aria  with 
all  the  tremolos,  cadenias  and  so 
forth.  Hurd  immediately  got  into 
character,  grabbed  a  hatchet  and 
proceeded  to  chase  the  poor  jrirl 
around  the  root'  garden  until  she  was 
rescued  by  Carl  Haverlin  with  the  ad- 
monition to  not  take  the  situation  too 
seriously. 

The  film  was  good  and  it  should  be 
added  in  all  fairness  and  for  the  bene- 
fit of  prospective  radio  sopranos,  that 
it  was  merely  a  stunt,  and  in  all  of 
Mr.  Hurd's  career  he  has  never  been 
known  to  commit  mayhem  or  murder 


on  the  persons  of  his  aversions — so- 
pranos. 

*  *     * 

SOCIETY 

(Continued  from  page  10) 

Mr.  and  Mrs.  Lewis  Hanchett,  who 
have  occupied  a  suite  at  the  Clift  Ho- 
tel during  the  Winter  and  Spring 
months,  are  preparing  to  leave  Wed- 
nesday (June  22)  for  Montecito, 
where  they  will  remain  during  the 
summer.  They  are  anticipating  the 
return  of  their  daughters,  Miss  Alice 
and  Miss  Margaret  Hanchett,  from 
New  York,  where  Miss  Margaret  has 
been   attending   school. 

*  *     * 

At  a  nuptial  Mass  in  Mission  Do- 
lores Church  Wednesday  morning 
(June  22)  Miss  Lolita  Marie  Kelley, 
daughter  of  Mr.  and  Mrs.  J.  H.  Kel- 
ley, became  the  bride  of  Mr.  James 
Samuel  Cantlen,  son  of  Mr.  and  Mrs. 
J.  Cantlen  of  this  city.  The  maid  of 
honor  was  Miss  Isabel  Lynch,  cousin 
of  the  bride,  and  the  two  brides- 
maids were  Miss  Gertrude  Collins 
and  Mary  Keenan.  Mr.  Henry  Cant- 
len, brother  of  the  groom,  acted  as 
best  man.  The  bride's  white  attire 
and  the  pastel  shades  of  the  attend- 
ants gowns,  made  an  attractive  pic- 
ture against  a  background  of  gladio- 
las  and  larkspur. 

*  *     * 

Following  the  ceremony,  attended 
by  a  large  number  of  close  friends  of 
the  couple,  a  wedding  breakfast  was 
held  at  the  Clift  Hotel. 

Upon  returning  from  their  honey- 
moon. Mr.  and  Mrs.  Cantlen  will 
make  their  home  in  Burlingame. 

*  *      * 

Lovely  Wedding 

The  marriage  of  Miss  Ida  Rosen- 
blum,  daughter  of  Mr.  and  Mrs.  J.  J. 

Kosenblum  to  Mr.  Morris  Irving  Ger- 
shenson  took  place  Sunday  evening, 
in  the  Roof  Garden  of  the  Whitcomb 
Hotel. 

Two  hundred  guests  witnessed  the 
ceremony.  The  bride's  dress  was  of 
white  satin  and  Chantifly  lace,  with 
a  tulle  veil  and  a  bouquet  of  bride's 
roses,  gardenias  and  lilies  of  the  val- 
ley. The  attendants  were:  Misses 
Lina  Rosenblum.  Frits  Zeman.  Han- 
nah Bolin.  Pauline  Rosenblum  and 
Fay  Gershenson  and  Mrs.  Edgar  M. 
Haas,  sister  of  th  bride,  as  matron 
of  honor:  Miss  Beatrice  Zeman.  cous- 
in of  the  bride,  maid  of  honor.  As 
ushers  were:  Messrs.  Jack  Grimes.  A. 
Levin.  Murray  I.evine.  Joseph  Levitt 
and  Mark  Gershenson.  Herbert 
Haas  was  best  man.  Flower  girls 
were:  Marjorie  Jean  Haas  and  Leila 
Faye  Curilow. 

The  ceremony   was  followed  by  a 


buffet  supper  and  reception.  During 
the  evening,  announcement  was 
made  of  the  engagement  of  the 
bride's  sister,  Miss  Lina  Rosenblum 
to  Mr.  Jack  Grimes  of  Oakland. 

*     *     * 
Farewell 

Close  friends  of  Miss  Mildred  Win- 
dell  gathered  Saturday  (June  18)  at 
a  delightfully  informal  luncheon  in 
the  Florentine  Room  of  the  Clift  Ho- 
tel, for  a  leave  taking  prior  to  Miss 
Windell's  departure  on  an  extended 
vacation.  Dainty  place  cards  to- 
gether with  corsages  of  pink  baby 
roses  made  the  table  most  attractive, 
and  following  luncheon  the  guests 
attended  a  matinee.  Those  present 
were  the  Misses  Melba  McDaniel,  Eva 
Homier,  Georgia  Evans,  Seana  Mc- 
Coy, and  the  Honor  guest. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing      -----     $3.00  per  hoar 

Shopping     .---..--       2.50  per  hour 

Short    Trips.    Taxicah    Rates 


PROSPECT 

1000 


585    Po.t.    St.. 
S.n  Francisco 


THE  SAN  FRANCISCO  BANK 

626   California   Street    (and   Branches).   San    Francisco 

For  the  quarter  year  ending  June  30th.  1927,  a 
dividend  ha*  r*>en  declared  at  the  rate  of  four  and 
one-quarter  (I',1  ptr  cent  per  annum  on  all  deposit*. 
payable  on  and  after  July  1st.  1927.  Dividends  nut 
called  for  are  added  to  the  deposit  account  and  earn 
interest  from  July  1st.  1927.  Deposits  made  on  or 
Inly  11th.  1927.  will  earn  interest  from  July 
lat,    1927. 

Wll.   D.   NEWHOUSE.   Secretary. 


Phone   Sutter   3279 

William  Herbst  &  Company 

(Formerly   with   Shrev*   £    Company  I 

i  I  o.  KM4KEKS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and    Watches    a    Specialty 

2*9   POST   STREET   at   GRANT   AVENUE 

San    Francisco.   Calif. 

Call    and    Deliver    in     San     Francisco.    Alameda 

and   San    Mateo   Coanties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual   Attention   Given  to 

Each  Order 

Office  »i>«  W.rk.:   lt]5  M St. 

Phone   Market   ?»11 
Branch    Office :    :«•    Salter   Street 
-burr   Bldr-  > 
PWai    Prwpect    IM 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41    First   Street,   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Doocrlas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone    Garfield    3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

State  Highways 

The  section  of  the  new  all-year 
road  into  Yosemite  Valley  between 
Mariposa  and  El  Portal  has  been  sur- 
faced and  oiled.  On  the  portion  be- 
tween Mariposa  and  Merced,  light 
fuel  oil  will  be  applied,  reducing  the 
dust  nuisance  through  the  summer 
season.  This  work  will  be  intermit- 
tent as  local  conditions  require,  but 
the  traffic  will  be  handled  on  one-way 
control,  which  will  eliminate  any  in- 
convenience. 

The  section  of  the  road  between 
Mariposa  and  El  Portal  which  has 
been  completed,  is  exceptionally  good 
and  offers  excellent  traveling  condi- 
tions. At  present  time,  redwood  logs 
are  being  placed,  forming  a  barrier 
between  the  road  and  the  river. 

*  *     # 

From  Lima,  Peru,  to  California, 
paved  highways  all  the  way.  That  is 
the  hope  expressed  by  a  South  Ameri- 
can delegate  to  the  recent  Pan-Ameri- 
can trade  convention.  In  his  speech 
urging  the  ultimate  binding  together 
of  the  various  sections  of  the  conti- 
nents, the  Peruvian  said  that  a  great 
amount  of  good  will  would  be  created 
by  the  contact  brought  about  by  such 
connections.  The  intercourse  thus 
gained  teaches  the  traveler  that  the 
fellow  in  the  other  countries  is  the 
same  sort  of  human  being  as  himself, 
he  said. 

*  *     * 

"The  highway's  the  thing."  Com- 
parative times  from  San  Francisco  to 
New  York  in  1903  and  1927  striking- 
ly demonstrate  this.  It  was  a  fifty- 
three  day  drive  in  1903  but  this  year 


thousands  will  make   it  leisurely   in 
two  weeks. 

The  first  man  to  make  the  journey 
set  out  for  San  Francisco  in  a  one- 
cylinder  car,  equipped  with  the  oil 
lamps  of  that  day,  and  loaded  with 
material  for  making  his  own  roads 
when  the  occasion  required  it.  On  the 
way  he  cut  through  wire  fences  and 
made  his  hazardous  way  with  a  rail- 
road map  and  information  gathered 
from  the  country  dwellers  along  the 
road.  Soon  the  motorist  will  be  able 
to  speed  over  a  continuous  chain  of 
paved  highways. 

*  *     * 

Five  hundred  automobiles  on  the 
way  to  Mexico  from  American  dealers 
passed  through  Laredo,  Texas,  dur- 
ing the  month  of  May.  Seventy-three 
carloads  of  autos  for  the  Mexicans  is 
evidence  that  American  cars  find  a 
good  market  in  Mexico  and  that  the 
Mexican  is  stepping  forward  indus- 
trially. 

*  *     * 

The  Tioga  Pass  Road,  between  Yo- 
semite Valley  and  Mono  Lake,  has 
not  yet  a  definite  opening  date.  The 
opening  has  been  postponed  due  to 
the  fact  that  there  is  still  considera- 
ble snow  in  the  high  country. 

*  *     * 

The  highway  through  Pocket  Can- 
yon between  Forestville  and  Guerne- 
ville  on  the  Russian  river  is  now  com- 
pleted and  open  to  traffic.  This  gives 
a  direct  paved  road  to  Guerneville 
and  eliminates  the  necessity  of  going 
through  Monte  Rio. 

*  *     * 

That  the  motor  vehicle  is  a  danger- 
ous weapon  and  that  the  state  has 
power  to  enforce  regulations  looking 
toward  its  proper  control  in  the  inter- 
ests of  public  safety,  was  the  recent 
ruling  of  the  Massachusetts  Supreme 
Court. 

The  effect  of  this  ruling  may  be 
far-reaching.  It  means  that  states 
may  take  steps  to  prevent  the  opera- 
tion of  motor  vehicles  that  are  so  far 
gone  mechanically  that  they  consti- 
tute a  menace  to  other  motorists  and 
to  the  general  public.  It  means  that 
states  may  take  more  stringent  meas- 
ures to  regulate  cars  in  the  field  of 
proper  braking  facilities,  tire  equip- 
ment and  the  like. 


"You  have  only  to  mumble  a  few 
words  in  church  to  get  married."  says 
a  writer.  And  a  few  in  your  sleep  to 
get  divorced. — Passing  Show. 

*     *     • 

"Do  you  suppose  he's  in  a  position 
to  ask  me  to  marry  him?" 

"I  should  say  so.  Haven't  I  just 
returned  him  his  ring  ?"  —  Every- 
body's Weekly. 


July  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


A  Guest  Chamber 

"Memory  knows 
How  still  it  lies, 

Between  the  sunset  and  sunrise. 
The  pilgrim  is  past  hope  or  prayer 
Who  could  not  lay  his  load  down  there. 

"Scent  of  a  rose 
Breathes  in  the  gloom 
Which  dusk  brings  to  that  friendly  room. 
And  through  the  lattice  open  wide 
Sweet  ghosts  of  saintly  lilies  glide. 

"Here  one  may  prove, 
Here  one  may  see 
How  comradely  a  bed  can  be 
Pillows  will  speak  a  soothing  word, 
And  sheets,  when  these  are  lavendered.  . 

"Cool  windlets  move 
The  curtained  space 
Until  the  first  star  shows  her  face. 
Then  through  the  dark  that  old  delight — 
A  river  running  in  the  night." 

— Fay  Inchfawn  in  the  Windsor  Magazine. 


Wayfarer's  Thorn 

Of  all  the  trees,  in  every  land, 

From  Forest  Flame  to  snowy  pine, 
O  I  will  keep,  by  heart  and  hand, 

The  hawthorn  and  the  blackthorn  mine: 
Of  all  the  trees  that  I  have  known. 

On  every  road,  however  long  — 
For  hawthorn  flower  is  memory's  own 

And  blackthorn  boughs  as  faith  art'  strong. 

0  never  a  tree  but  fairly  grows! — 
Slight  birch,  the  Lady  of  the  Woods, 

And  oak,  and  ash.  and  sweet  wild  ruse. 

And  cypress  in  starlit    solitudes: 
Laburnum  and  lilac,  cherry,  larch, 

Red  rowans  in  the  hills  of  home. 
Slim  sallow  stems  that  flower  in  March. 
And  ilex  by  the  salt  sea  foam. 

Yes.  elm  and  apple,  and  beeehen  dales. 

Dim  silvery  firs  by  silent  seas — 
But  still  shall  rove  Time's  nightingales 

Thro'  hawthorn  trees  and  blackthorn  tr< 
And  holier  yet  in  music's  wake. 

As  holly's  lamps  when  autumn  ends. 
Sweet    hawthorn  blooms   for  sorrow's  sake. 

And  blackthorn  boughs  are  pilgrims'  friends. 

In  hawthorn  red  by  upland  ways. 
Or  white  as  cloud  in  evening  dells. 

1  will  keep  lovely  all  my  days 

The  magic  hours  that  need  no  bells: 
And  when  the  blackthorn  spills  its  load 

Of  stars  too  bright  to  let  me  rest. 
I'll  cut  a  stick,  and  take  the  road. 

And  walk  into  the  crimson  West. 

— Bv  Hamish  Maelaren. 


LOU  W.  SARTOR.  Proprietor  PHONE  GRAYSTONE  428 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All   Popular   Brands   Eastern   and  Western   Oils 

New   Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling:  and   Greasing — Battery  Service 

AT    CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage,    410    Bush    St.  Monarch    Garage.    1361    Buah   St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


Kst.ihlished   1871 


ERNEST   F.   RIXON.   General  Agent 

:>ll  Market  Street.  San  Francisco,  Cai. 

TELEPHONE  SUTTER  SJ42 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  2,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH,   1863 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'   Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21rt  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haighl  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4\<)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND:  NEW  YORK;  PORTLAND.  ORE.:  SEATTLE. 
WASH. ;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE  HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst,  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,    Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE,    TANKS.    CtlLVERTS,    PENSTOCKS. 

FLUMES.    GASHOLDERS.    SMOKESTACKS.    ETC. 

San  Francisco,  Calif.  Los  Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


(UaliforniaXiitifr.isrr. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

Second  Edition 
NOW  OUT  —  50c  PER  COPY 


Finance 


The  "Fireman's  Fund  Record"  for  June  is  a  good  num- 
ber. It  has  an  article  upon  the  subject  of  how  insurance 
helped  Lindbergh.  The  Ryan  Airplane  Company,  which 
was  organized  for  the  purpose  of  carrying  passengers 
from  between  Los  Angeles  and  San  Diego,  and  whose 
president  and  sole  owner,  B.  F.  Mahoney,  is  twenty-six 
years  old,  built  the  now  famous  "Spirit  of  St.  Louis." 
Everyone  connected  with  the  building  of  the  plane  is 
under  thirty. 

*  *     * 

There  is  a  very  determined  fight  being  made  in  Europe 
against  the  dominance  of  the  American  automobile.  This 
country  is  still  ahead,  however,  in  methods  of  mass  pro- 
duction and  keeps  the  price  per  pound  on  motor  cars  be- 
low the  best  that  Europe  can  so  far  meet.  Still,  the  cars 
which  Europeans  are  manufacturing  are  beginning  to 
aggregate  a  higher  percentage  in  the  total  number  of 
cars  produced  in  the  world.  That  percentage  has  increased 
from  8%  to  11%  since  1922. 

*  *     * 

It  is  a  curious  fact  that  California  grows  the  finest 
dates  anywhere  produced.  This  is  a  new  development, 
for  it  was  not  till  1901  that  the  government  began  the 
cultivation  of  dates  in  the  Coachella  Valley.  The  Depart- 
ment of  Agriculture  chose  the  best  date,  the  Doglet-Noor, 
and,  by  dint  of  careful  cultivation,  has  much  improved  it 
over  its  Arabic  progenitor.  Successful  as  the  growth  is 
the  industry  of  raising  and  selling  dates  for  the  home 
market  is  still  in  its  infancy. 

*  *     * 

J.  T.  Saunders,  freight  traffic  manager  for  the  South- 
ern Pacific,  says:  "Due  to  the  expenditure  of  hundreds  of 
millions  of  dollars  'for  increased  facilities  and  equipment, 
the  railroads  have  been  able  to  keep  pace  with  the  grow- 
ing demands  of  national  commerce  and  industry  in  a 
period  of  unusual  and  sustained  national  prosperity." 

*  *     * 

Plans  for  the  fourth  annual  Pacific  Radio  Exposition 
to  be  held  in  the  exposition  auditorium,  August  20th  to 
27th,  under  the  auspices  of  the  Pacific  Radio  Trade  Asso- 
ciation, are  rapidly  being  formulated.  More  than  80%  of 
the  exhibit  space  has  already  been  taken. 

*  *     * 

It  seems  incredible  that  we  should  have  such  savages 
in  our  midst  that  the  destruction  of  the  yellow  diamond 
road  signs  in  Northern  and  Central  California  costs  the 
California  State  Automobile  Association  thousands  of 
dollars  a  month  to  repair.  The  actual  expenditure  of  the 
Automobile  Association  for  work  on  these  signs  has  ex- 
ceeded 875,000  per  year  for  the  past  three  years.  Repairs 
and  replacements  cost  over  $35,000  annually. 

*  *  * 

It  is  astonishing  that  the  enormous  building  develop- 
ment still  persists,  in  spite  of  the  oft  repeated  warnings 
of  the  experts  that  it  had  reached  its  peak.  New  buildings 
are  filled  readily,  but  the  question  is  beginning  to  arise  as 
to  how  far  they  are  so  filled  at  the  expense  of  the  older 
ones.  There  is  no  doubt  that  the  effect  of  continual  build- 
ing activities  has  a  distinctly  bullish  effect  on  industry 
as  a  whole. 

*  *     * 

One  marked  feature  of  the  automobile  industry  this 
year  has  been  the  increase  in  the  number  of  exports. 
These  exports  are  becoming  an  increasingly  important 
factor  in  the  business. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Moat  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.   35c.  50c.  75c   SI. DO.  $1.50   a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People  i 

HATTIE   MOOSER  MINNIE   C.    MOOSERfii 


fjyuzu  IIuxujLlm  Oruap^ 


430   POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants*   Lunch   11   a.  m.   to   2  p.  m.    (a   la   carte).     Private   Dining    Roomi 
for   Banquets    and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdnys.    Luncheon    $  .75 

<11:30   to   2    p.  m.) 
Dinner,   Week   Days  &   Sundays  1.50 


No     visitor     Should     Lea\e     the     City 

Without    Dining   in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK> 

93   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.m.  to  2:00  p.m. 
6:S0  p.  m.  to  S  :30  p.  m. 
Sumiays  and  Holidays 
4  :S0  to  8 :30  p.  m.  only 
CLOSED  EVERY  MO\l>\> 
Half    Block    from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    1   "  '     V    M     TO    11:**   P.  M. 
l'nsurpa*scd     lui.ine 

El  Rjt^ 

14-Mile   House 

CARL    LEONHARDT 

Formerly   of  Golden   Gate   Park   Casino 

^— ^ 

CAROLINE  JONES 

^Kf  >. 

Luncheon  is  served  from  11:30  to 

m% 

<• 

2:30  and  Tea  from  3  to  5 

i 

Inclusive   use   of  room   for  club  dinner.* 

'**ni 

& 

TO  1  Sutter  St.              Douglas  711$ 

ICE  CREAi% 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 

DINNER 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 
Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY    ST. 


TEL.   GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 

AU'       FENDER  AND  RADIATOR  WORKS 


Sport  Clothes,  too.     Let's  show  you  how  well 
we  can  launder  them. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry' 
250  Twelfth  St.  PHONE  MARKET  911 

Penlnaula  Phone  San  Mateo  1488 


San   Francisco 


DR. 

9tt0-*2    Kino 

B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

BOirn 

d   Ituildine.   Powell  and   Market   Streets.  San   Francisco 
PHONE  GARFIE1  D 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Pariafan   Dyeing   and   Cleaning 

58] 

Post  Street 

San    Franciftf-n 

In 

Virginia    Hotel 

Phone    Franklin 

2510 

Carquinez  Bridge 


NOW  OPEN 


ON  THE  PACIFIC  HIGHWAY  BETWEEN 

CROCKETT  AND  VALLEJO  "THE  SHORT 

WAY"  between  San  Francisco  Bay  Area  and 

Points  North 

Affording  rapid  transportation  to   all   vacation   points   in 
Napa  and  Lake  Counties,  Russian  River  and  Lake  Resorts. 

AVOID  HOLIDAY  WAITS! 

No  Ferries  OPEN  ALL  NIGHT  No  Delays 


♦«C 


:»•♦ 


AMERICAN  TOLL  -  BRIDGE  CO. 

525  Market  Street,  San  Francisco,  Cal. 

OSCAR  H.  KLATT,  President  Phone  Douglas  8745 


<5 


c^^mbassador- 


bos    Airg'eles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM.  VAN  VECHTEN 

Famous  Author,  writing  in  VANITY   FAIR,  saya: 

TA*  Ambassador  is,  /  tbouta  think,  one  of  the  very  beii  hoiets 
m  tht  world-    The  service  is  superlative,  tht  food  ait  me, 
the  courtesy  of  management  ana  employee*  unfailing. " 

In  trie  wide  range  of  its  attractions,  the 
Ambuiadoi  likewise  excels  Superb. 
27-acre  park,  with  miniature  goll  course 
and  open-air  plunge.  Riding,  hunting 
and  all    sports,   including   privileges  of  ^ 

Rancho  Goli  Club  Motion  picture 
thtjiL-i  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  oJ 
the  famous   Cocoanut  Crovi-   orchestra. 

Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double. 


-~V&6k 


WRITE  for  Chtft  BookJer  of 
C*Hf  Rcopa  ind  Inlormiuoo, 

BEN  U  FRANK   &Un*tc 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco- 
SS  COLOMBIA.  July  9th;  SS  VENEZUELA,  July  30th.  From  New  York  ■ 
SS   VENEZUELA.   June   25th;   SS   ECUADOR,   July   16th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
01    ticket   agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Hollywood  Plaza  Hotel  - 

HOLLYWOOD    CALIF. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  July  9,  1927 


PRICE  10  CENTS 


LOS  ANGELES 


r=*]  Malm 


■carries  your  clothes  on  hangers 
while  you  are  travelling 

Motorists  proclaim  this  Wardro-Case 
to  be  a  revelation  for  travelling.  Its 
superior  features  have  made  it  pop- 
ular with  hundreds. 


[ 


Malm  Wardro  -  Case  opens 
while  locked  to  the  car  or  is 
removable  at  the  turn  of  a  key. 
Complete  trunk  with  cover 
and  rack  reasonably  priced  at 


3 


50 


C.  A,  Malm  &  Co* 

586  Market  Street 


One  Hundred  and  Nineteenth  Half  Yearly  Report 

THE  SAN  FRANCISCO  BANK 


SAVINGS 


COMMERCIAL 

INCORPORATED  FEBRUARY  10th.  1863 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolida  tions  with  other  Banks 


MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  CALIFORNIA  STREET,  SAN  FRANCISCO,  CALIFORNIA 


JUNE  30th,  1927 
Assets — 

United  States  Bonds,  State,  Municipal    and   Other  Bonds  and  Securities 

(total  value  $34,565,768.52),  standing  on  books  at $31,034,977.14 

Loans  on  Real  Estate,  secured  by  first  mortgages 70,366,635.05 

Loans  on  Bonds  and  Stocks  and  other  Securities 2,003,066.35 

Bank  Buildings  and  Lots,  main  and  branch  offices  (value  over  $l,S&5,0Uu.„u), 

standing  or.  books  at 1-00 

Other  Real  Estate  (value  over  $65,000.00).  Ft.inding  on  books  at 1.00 

Employees'  Pension  Fund  (value  over  $575,000.00),  standing  on  books  at 1.00 

Cash  on  hand  and  checks  on  Federal  Reserve  and  other  Banks 10,521,150.00 


Total $113,925,831.54 

Liabilities — 

Due  Depositors $109,225,831.54 

Capital  Stock  actually  paid  up 1,000,000.00 

Reserve  and  Contingent  Funds 3,700,000.00 

Total $113,925,831.54 

GEO.  TOURNY,  President  A.  H.  MULLER,  Vice-President  and  Manager. 

Subscribed  and  sworn  to  before  me  this  30th  day  of  June,  1927. 

(SEAL)     O.  A.  EGGERS,  Notary  Public. 


A  Dividend  to  Depositors  of  FOUR  AND  ONE- QUARTER  (434)  Per  cent  per 
annum  was  declared,  Interest  COMPUTED  MONTHLY  and  COMPOUNDED 

QUARTERLY, 

AND  WHICH  MAY  BE  WITHDRAWN  QUARTERLY 


Deposits  made  on  or  before  July  11th,  1927,  will  earn  interest  from  July  1st,  1927. 


--V ;■:■:  i 


Hill 


QlSISJaijjijjaijj!^^ 

The  Second  Edition  —  Now  Out 

RENO  EXPOSITION  and 

TRANSCONTINENTAL  HIGHWAY 

EDITION 
of  the 

S.  F.  NEWS  LETTER 

AT  ALL  NEWS  STANDS        50c 

or 

F.  A.  MARRIOTT,  Publisher 

S.   F.  News  Letter 

268  MARKET  STREET 

SAN  FRANCISCO 


Oi/afiiHSiaiSIe!Ji^^ 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 


The  San  Francisco  News  Letter  and  California  Advertiser  w«s  founded  July  20     1856    bv  Fr*»H«»riMr  u„«»;nH      j>„ki;„v.  a  u     t^     j     •  .    .* 

WOoT-lSSS,*.^^0,.  w!!!:'">cSU&.  on0end;enar.E$6Eiond-     Subs"ipti°"   Rat«    <«■*«■«  "»t™«>.   one  year. 


California.  Postoffice  as  second-class  matter. 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JULY  9,  1927 


No.  28 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


A  Conspicuous  Failure 

In  the  year  1620,  a  band  of  courageous  pilgrims  came 
to  America  from  the  then  far  distant  shores  of  England ; 
braving  the  perils  of  the  deep,  suffering  hardship,  hunger 
and  disease  on  the  tedious  journey  over  the  Atlantic. 
when  travel  was  made  only  by  frail  sailing  vessels;  risk- 
ing disease,  disaster  and  death,  upon  their  arrival  on  this 
shore,  and  through  all  their  days  of  travail,  at  the  mercy 
of  the  Indians.  Dissenting  from  the  Established  Church 
in  their  home  country,  they  came  here  to  worship  God 
in  their  own  way;  they  came  to  enjoy  in  the  words  of  one 
of  the  men  who  founded  our  great  Constitution, — their 
"inalienable  rights  to  life,  liberty  and  the  pursuit  of  hap- 
piness." 

From  this  little  band  of  stalwart  Pilgrims,  our  wonder- 
ful America  evolved;  fighting  always  for  freedom,  not 
only  for  its  own  people,  but  for  the  oppressed  peoples  of 
other  countries;  "taking  up  the  torch"  of  liberty  to  illumi- 
nate the  darkest  and  most  obscure  corners  of  the  universe 
with  its  beams. 

Up  to  the  time  of  the  world  war.  we  prided  ourselves 
on  our  position  among  the  nations  of  the  world  as  a  coun- 
try that  stood,  first  of  all.  for  "personal  liberty."  We  felt 
that  in  all  our  dealings,  not  only  nationally  but  interna- 
tionally, we  had  carried  out  consistently  and  persistently. 
the  ideals  and  principles  inculcated  in  our  constitution. 

Then  came  certain  "war  measures"  created  to  contend 
with  contingencies  the  like  of  which  the  world  had  never 
before  staggered  under;  among  them  the  18th  amend- 
ment was  foisted  upon  the  citizens  of  America,  while  the 
backbone  of  the  country,  so  to  speak,  was  busy  maneuver- 
ing in  the  hideous  game  of  War. 

Created  at  a  time  when  America  was  distraught  with 
great  questions  involving  not  only  its  own  national  life, 
but  the  lives  of  its  brothers  across  the  seas,  it  was  met 
with  little  or  no  resistance  by  a  people  confronted  with 
affairs  bo  much  larger  and  seemingly,  so  much  more  im- 
portant. 

The  following  statement  of  Admiral  Hugh  Rodman.  U. 
S.  N.  who  commanded  the  United  States  Battleship  fleet 
during  the  World  War.  is  only  one  of  many  such  state- 
ments from  men  of  prominence,  quite  a  few  of  whom 
were  originally  for  Prohibition,  but  who  have  seen  and 
admitted  its  utter  futility: 

"In  theory  1  believe  in  prohibition,  and  if  it  could  be 
enforced  1  would  back  it  to  the  utmost. 

"Practically  it  is  a  conspicuous  failure,  is  not  enforced. 


and  after  a  number  of  years  trial,  the  authorities  do  not 
seem  to  have  found  any  solution  or  means  of  enforcing  it. 

"We  naturally  look  upon  our  laws  as  being  beneficial; 
those  relating  to  prohibition  have  had  just  the  opposite 
result  and  have  been  directly  instrumental  in  causing 
endless  violations  of  both  the  moral  and  statutory  law. 

"Formerly  the  Government  derived  a  large  revenue 
from  its  tax  on  alcoholic  beverages.  Today  it  spends  mil- 
lions in  an  idle  attempt  to  enforce  prohibition.  Several  of 
the  Canadian  States  tried  prohibition  and  abandoned  it 
as  being  impractical,  and  now  dispense  alcoholic  bever- 
ages under  government  supervision,  and  profit  by  it  mor- 
ally and  financially. 

"I  firmly  believe  that  the  same  policy  should  be  adopt- 
ed by  our  government." 


A  Sane  Fourth 

A  natal  day  with  less  fires,  explosions,  accidents  and 
.-.mbulance  calls  than  has  been  the  record  for  many  years, 
testifies  to  the  wisdom  of  the  "sane"  Fourth  of  July  which 
we  celebrated  last  Monday,  in  San  Francisco. 

The  ordinary  American  has  always  been  prone  to  show 
his  emotions  by  demonstrations  of  ear-splitting  noise, 
and  even  in  his  expression  of  the  arts,  this  raucous  in- 
clination is  still  predominant.  The  birth  of  our  great  na- 
tion has  been  commemorated  for  151  years  by  the  ex- 
plosion of  cannon,  bombs  and  fire  crackers,  and  the  youth 
of  the  land  has  taken  advantage  of  this  particular  license 
to  make  day  and  night  hideous  with  various  sounds.  San 
Francisco,  among  other  cities,  is  fostering  the  idea  that 
on  this  day.  we  may  remember  the  great  founders  of 
our  Republic  without  the  usual  accompaniment  of  Bed- 
lam let  loose  in  the  way  of  racket,  and  that  our  admira- 
tion and  love  for  our  country's  ideals  can  be  indulged  by 
>aner  and.  eventually,  more  educational  methods,  than  by 
the  aforesaid  clamor. 

Very  beautiful  fireworks  were  part  of  Monday's  pro- 
gram, in  the  evening,  which  took  place  at  the  Civic  Cen- 
ter,  and  these  lovely  "set  pieces"  and  other  pictures  in 

olorful  flame,  attracted  a  vast  crowd  to  the  classical 
Center,  and  also,  to  the  neighboring  hills,  from  which 

hey  viewed  the  spectacle.  Love  of  beauty  is  thus  being 
-  ngendered  in  the  masses  of  people  instead  of  love  of 
•loise! 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


Our  Sea  Eagles 

It  will  be  thirty  years,  next  year,  since  the  final  defeat 
of  Spain  marked  our  new  arrival  upon  the  scene  as  an  im- 
perial power  with  foreign  possessions  and  a  new  stake 
in  the  destiny  of  the  world.  The  guns  of  our  fleet  an- 
nounced the  coming  of  our  majority.  We  had  passed 
through  the  infantile  and  adolescent  stages  of  nationhood 
and  were  now  adults. 

Since  then  our  progress  has  been  rapid.  We  now 
stand  at  the  head  of  the  column  of  nations  in  material 
wealth.  It  is  now  necessary  for  us  to  show  that  distinc- 
tion which  entitles  us  to  the  chieftainship. 

It  is  just  at  this  point  that  the  gallant  record  of  our 
aviators  comes  to  the  rescue.  We  can  point  to  these 
young  men  who,  beginning  with  Lindbergh,  have  suc- 
cessfully braved  the  perils  of  trans-oceanic  flying.  They 
are  our  very  own  and  show  the  qualities  which  our  par- 
ticular form  of  civilization  tends  to  produce.  The  spirit- 
ual characteristics  of  these  flyers  are  such  as  a  free  re- 
public, with  unlimited  opportunity  for  self-expression, 
alone  can  show.  They  imply  an  individuality,  which 
brooks  no  denial,  and  a  fine  daring  which  transcends  the 
limitations  of  the  merely  material.  That  is  the  glory  of 
our  country,  and  these  young  heroes  are  the  best  exam- 
ples of  its  existence  which  we  have  as  yet  had  to  offer. 

What  must  be  noted,  too,  is  the  decorous  modesty 
which  all  of  them  have  shown.  There  has  been  no  ar- 
rogance of  boasting,  on  the  part  of  the  heroes,  whatever 
may  have  been  the  vulgarity  of  some  of  the  stay  at 
homes,  who  have  tried  to  profit  by  their  exploits. 

Our  sea  eagles  are  worthy  of  the  land  which  produced 

them  and  the  land  is  a  proud  mother  to  them.   To  show 

great  deeds  well  done  for  no  material  reward,  is  to  prove 

our  national  worthiness. 

*     *     * 

The  Sick  Lion 

There  is  a  very  general  impression  that  the  British 
Lion  is  quite  sick.  This  conviction,  on  the  part  of  the 
less  well  informed,  has  led  to  a  flood  of  propaganda, 
based  on  that  assumption  and  supported  by  rather  viru- 
lent cartooning. 

As  a  matter  of  fact  the  real  conditions  do  not  support 
the  theory.  It  is  perfectly  true  that  there  is  unemploy- 
ment on  a  large,  but,  recently  diminishing,  scale ;  that  the 
heavy  industries,  by  which  is  meant  the  iron  and  steel  in- 
dustries, are  not  in  very  good  condition ;  that  the  coal  ex- 
port trade  is  shot  to  pieces,  and  that  the  general  export 
business  is  not  relatively  as  strong  as  formerly.  These 
are,  broadly  speaking,  the  marks  of  weakness. 

On  the  other  hand,  the  possession  of  natural  essential 
products  in  parts  of  the  Empire  is  beginning  to  operate 
to  the  advantage  of  the  investors.  Enormous  returns  from 
what  are  practical  monopolies  are  offsetting  the  losses 
due  to  the  present  stage  of  industrial  competition.  The 
profits  of  colonial  and  imperial  investments  are  conspicu- 
ously increasing,  so  that  the  moneys  available  for  further 
foreign  investments  show  no  falling  off,  and  the  tremend- 
ous indebtedness  due  to  the  war  is  met  with  unfailing 
regularity. 

The  dividends  of  the  great  banks  are,  at  least,  as  good 
as  most  of  our  own.  When  we  read  that  the  Midland 
Bank  was  prepared  to  loan  fifty  millions  of  dollars  to  the 
Russians  just  prior  to  the  Arcos  raid,  we  become  con- 
vinced that  the  reports  of  the  sickness  of  the  Lion  are 


greatly  exaggerated  and  that  there  is  still  plenty  of  vi- 
tality left.  It  would  be  rash  to  predicate  anything  on  the 
downfall    of   Great    Britain.     Her    endurance    is    almost 

proverbial. 

*  *     * 

Towards  The  Coast 

The  survey  of  the  principal  highways  leading  to  Cali- 
fornia from  the  Middle  West  by  representatives  of  Cali- 
fornians,  Inc.,  for  the  past  six  weeks,  has  revealed  a 
movement  of  great  importance  to  the  future  develop- 
ment of  this  part  of  the  country.  Thousands  of  family 
cars  are  moving  westward  it  is  reported,  with  California 
as  an  objective.  The  opening  of  the  new  Victory  High- 
way is,  of  course,  the  main  factor  in  this  new  and  sig- 
nificant movement. 

There  is  a  great  interest,  too,  in  the  Redwood  High- 
way and  the  auto  movement  is  described  as  a  genuine 
tourist  movement,  as  distinguished  from  the  flivver- 
tramp  activity  which  was  formerly  too  apparent.  There 
is  a  marked  decline  of  the  latter  element.  Why  thati 
should  be  so  does  not  appear  unless  we  are  to  assume  that 
general  prosperity  has  automatically  removed  it. 

It  is  notable,  however,  that  the  motorists  who  are  now 
on  the  way  are  substantial  Americans  willing  and  ready 
to  pay  for  their  holiday.  They  are  mostly  family  parties, 
who  are  taking  six  weeks  or  two  months  vacation  and  I 
becoming  acquainted  with  their  own  land.  There  is  no 
need  to  stress  the  point  that  these  are  the  very  cream  of 
the  summer  tourist  business  and  that  the  movement  in 
our  direction  is  fraught  with  great  significance  to  the 
State. 

It  must  not  be  supposed  that  such  a  profitable  business 
will  be  without  competition.  Great  efforts  will  be  made 
in  all  communities  through  which  the  stream  passes  to  j 
hold  these  tourists,  for  the  economic  importance  of  it  is 
obvious.  But  San  Francisco  and  California  have  their 
own  lure  and  we  shall  profit.     It  is  to  be  hoped  that  the) 

new  field  will  be  sagaciously  exploited. 

*  *     * 

The  Farmer  Problem 

Some  of  the  wisest  words  yet  spoken  of  the  farmer 
problem  were  recently  uttered  by  Dr.  W.  J.  Cooper,  state 
superintendent  of  education,  in  an  address  at  the  tenth 
annual  convention  of  the  Vocational  Agricultural  Teach- 
ers' Association.  Said  Dr.  Cooper — "Until  farmers  are 
taught  to  solve  their  own  problems  they  will  remain  un- 
solved. The  big  problem  today  is  to  teach  the  farmer 
the  principles  underlying  the  production  of  farm  produce 
and  the  marketing  of  the  product  after  they  have  pro- 
duced a  crop.  The  relief  measures  that  have  recently 
been  attempted  to  help  the  farmer  would  in  the  long  run 
have  proved  of  slight  benefit." 

That  is  the  truth.  None  of  the  bills  which  were  pro- 
posed and  which  the  President,  bravely  and  wisely  ve- 
toed, would  have  helped  very  much.  To  tell  the  truth, 
the  whole  question  of  successful  farming  is  a  question  of 
ability  and  there  is  too  little  ability  in  the  business.  The 
problem  is,  speaking  broadly,  to  be  able  to  tie  up  the 
farming  industry  to  the  great  social  industry  in  such  a 
way  that  farming  becomes  a  responsible  and  properly  ad- 
justed occupation.  This  means  a  greater  supervision  of! 
the  efforts  of  farmers  by  responsible  and  informed  aul 
thority.  And  this,  in  turn,  means  the  weeding  out  of  thel 
incompetent  farmer. 


July  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


State  interference  is  very  little  needed.  Already  the 
banks  have  begun  to  impose  regulations  upon  the  farmers 
in  order  to  save  their  own  investments.  No  banks  want 
the  land;  they  want  the  interest  on  their  loans.  The 
payment  of  this  interest  is  dependent  upon  the  prosper- 
ity, that  is  to  say,  the  ability  of  the  farmer.  Hence  the 
banks  are  beginning  to  encourage  the  able  farmer  and  to 
destroy  the  incompetent.  The  end  will  be  a  great  social 
gain. 

*  *     * 

The  Referendum 

We  feel  ourselves  obliged  to  join  in  the  complaint  which 
some  of  our  leading  journals  are  making  against  the  abuse 
of  the  referendum.  We  agree  that  the  referendum  was 
never  contemplated  as  a  method  of  artificially  intruding 
upon  legislation  by  means  of  a  list  of  signatures  which 
have  been  collected  by  paid  agents.  To  allow  of  the  per- 
petuation of  a  system  like  this  means  that  anybody  with 
money  enough  can  tie  up  the  operation  of  legislation, 
which  has  passed  the  legislature  and  received  approval 
by  the  executive  of  the  State,  for  two  years. 

That  is  the  present  state  of  affairs  and  it  cannot  but 
have  a  very  bad  effect  upon  the  progress  and  well-being 
of  the  community  if  it  is  persisted  in.  No  matter  how 
good  a  law  may  be,  no  matter  how  necessary,  if  there  are 
people  who  are  opposed  to  it  and  have  money  to  get  the 
signatures  to  a  referendum,  that  law  is  incontinently  tied 
up,  until  the  referendum  is  disposed  of.  Of  course,  it 
does  not  require  a  person  of  more  than  ordinary  capacity 
to  see  that  such  a  state  of  affairs  is  almost  intolerable. 

We  have  never  been  enthusiastic  about  the  referen- 
dum, for  we  are  not  convinced  that  the  masses  of  citizens 
are  competent  to  legislate.  In  fact,  the  declining  per- 
centage of  voters  at  elections  seem  to  establish  the  slight 
capacity  of  the  average  citizen  for  politics.  Be  that  as  it 
may  however,  and  conceding  that  the  referendum  might 
be  valuable  at  times  as  a  check  on  legislative  extravag- 
ance, some  steps  should  be  taken  to  preserve  it  from  the 
hands  of  those  who  abuse  it. 

A  class  of  professional  signature-getters  has  arisen. 
The  mere  fact  of  signature  implies  nothing  but  clever 
canvassing.  This  is  not  healthy  and  we  air  glad  to  see 
that  Senator  Boggs  is  trying  to  find  a  sensible  solution  of 

this  difficult  question. 

*  *     » 

Safe  Streets 

Oakland  seems  to  be  on  the  way  to  give  us  what  we 
have  been  for  years  clamoring  for.  Her  streets  are  grad- 
ually becoming  famous  tor  safety  from  automobile  acci- 
dents, which  lias  recently  marked  her  attempts  to  regu- 
late the  traffic.  Since  the  beginning  of  this  year  Oak- 
land has  had  three  periods  of  thirty  days  each  without  a 
single  deatli  from  traffic  in  the  streets.  It  is  also  pointed 
out  that,  two  of  the  periods  being  consecutive,  there  were 
sixty  days  with  no  deaths. 

How  does  tliis  come  about,  when  nearly  everywhere 
else  the  toll  of  death  is  mounting  and  accidents  are  he- 
coming  the  commonest  events  in  the  streets  of  our  cities? 
In  what  particular  does  the  regulation  by  Oakland  differ- 
entiate itself  from  other  attempts? 

The  answer  is  fortunately  very  plain.      Oakland  has  set 

to  work  to  regulate  not  only  automobile  traffic  but  also 
the  movements  of  the  pedestrians  in  the  streets.  In  the 
down  town  section  where  the  cars  are  thick,  there  is  the 
most  complete  and  careful  regulation  of  the  movements 
of  the  foot  traffic.  .Most  places  have  rules.  Oakland  en- 
forces hers  vigorously.  The  system  of  signals  becomes 
operative  in  tile  hands  of  a  vigilant  police  force,  By 
dint  of  discipline,  the  pedestrian  becomes  accustomed  to 
the  proper  crossing  of  streets:  this,  in  time,  again,  be- 
comes mechanical,  so  that  the  labor  of  the  police  is  con- 
stantly diminished  as  the  populace  learns  its  lesson. 


From  Brighter  Pens  Than  Ours 


First  Gold-Digger — I  have  a  new  sugar  papa  now. 
Second  Gold-Digger — What  became  of  the  other  one? 
First  Gold-Digger — Oh,  I  melted  him  down. 
*     *     * 

Disarmament  is  a  help,  but  what  the  world  needs  is  a 
history  schoolbook  that  reads  the  same  in  all  countries. — 
Detroit  News. 


This,  declares  a  trade  journal,  is  a  wireless  age. 
cept,  of  course,  in  politics. — Wall  Street  Journal. 


Ex- 


A  minister  preaches  on  the  "ten  deadly  virtues."  There 
used  to  be  more  of  'em. — New  York  Evening  World. 

*  »     » 

Lindbergh's  old  flivver  is  being  trotted  out  into  public 
gaze.  An  old  flivver  has  something  of  the  same  relation 
to  a  man's  past  as  a  log-cabin  birthplace  formerly  did. — 

Wichita  Eagle. 

*  *     * 

It  appears  that  there  are  almost  as  many  persons  who 
know  how  to  control  floods  as  there  are  who  think  they 
can  run  a  newspaper. — New  York  Evening  Post. 

*  *     • 

The  General  Federation  of  Women's  Clubs  is  convinced 
that  girls  still  prefer  home  life,  but  the  divorce  records 
go  farther  and  show  that  many  girls  even  prefer  two  or 
three  home  lives. — Indianapolis  News. 

*  •     * 

The  last  of  the  hairpin  manufacturers  of  France,  who 
failed,  might  have  been  saved  if  he  could  only  have 
thought  of  some  way  of  using  them  with  beards. — New 
York  Evening  Post. 

*  *     * 

Our  paper  money  is  to  be  made  smaller.  Already  we 
are  stretching  ours  to  make  ends  meet. — Greenville  Pied- 
mont. 

*  •     • 

With  the  Red  menance,  the  Yellow  peril,  the  blue  laws 
and  the  negro  problem,  this  is  certainly  a  colorful  world. — 

Florence   (Ala.)   Herald. 

»      *      « 

Mussolini  aspires  to  have  the  greatest  and  finest  armed 
forces  in  the  world.  It  seems  to  indicate  that  he  can't 
remember  as  far  back  as  1914. — Nashville  Banner. 

*  *     * 

China  has  put  its  first  refrigerator  car  in  service  be- 
tween Shanghai  and  Nanking.  This  is  an  excellent  indi- 
cation that  they  are  going  to  keep  something  cool  there  at 
least. — Christian  Science  Monitor. 

*  •      • 

The  French  Government  is  going  to  put  a  bunch  of  ob- 
streperous royalists  and  another  lot  of  equally  unruly 
radicals  in  jail.  It  might  be  a  pretty  good  scheme  to 
lock  them  up  together. — Manchester  Union. 

*  *     • 

Almost. — "Say.  that  fellow  over  there  looks  just  like 
.our  brother." 
"Sure,  he  is  my  sister." — Northwestern  Purple  Parrot. 

»     *     * 

Another  crying  need  is  the  perfection  of  a  serum  for 
lersons  bitten  by  bootleg  liquor. 

*  •     • 

Father — Isn't  that  young  man  rather  fast? 
Daughter — Yes:  but  I  don't  think  he'll  get  away. — Ski- 
I  -Hah. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


By  Antoinette  Arnold 


Week-End  Parties 
Attract  Fashionables 

Many  delightful  week-end  parties 
have  been  the  attractions,  luring  So- 
ciety folks  to  the  various  California 
resorts'. 

In  every  instance  special  events 
have  either  been  previously  staged 
for  the  fashionables,  or  they,  them- 
selves, have  presented  and  directed 
charming  affairs. 

';Oh,  to  be  out-in-the-open,"  seems 
to  be  the  universal  cry  ;  and  every  day 
groups  of  prominent  society  leaders 
make  a  bee-line  to  the  country. 

More  and  more  are  we,  here  in 
glorious  California,  beginning  to  dis- 
cover the  wealth  of  pleasure  and  gen- 
uine joy  that  lie  at  our  very  doors. 
There  is  no  end  to  the  allurement  and 
the  vacation   attractions    within    the 

boundaries  of  our  magnificent  State. 
*     »     » 

Lake  Tahoe  The 
Mecca  for  Society 

No  other  place,  we  verily  believe, 
has  attractions  beyond  those  at  Lake 
Tahoe. 

Each  year,  this  matchless  Lake  af- 
fords better  accommodations,  too — 
and  there  is  the  urge  for  Society  un- 
surpassed by  any  other  place  of 
pleasure. 

Tahoe  Tavern,  with  its  beautiful 
hotel  comforts,  its  varied  entertain- 
ments and  its  perfect  accommoda- 
tions, pleasures,  and  its  excellent  "ta- 
ble" is  one  place  especially  beckoning 
Society,  this  season. 

Many  of  the  city's  leading  citizens ; 
many  of  the  best  known  society  folks 
have  selected  the  Tavern  for  their 
Summer  vacation. 

Horseback  riding,  motoring,  tramp- 
ing, swimming,  boating,  canoeing, 
fast  motor  boat  rides,  golfing,  bow- 
ling, tennis,  and  perhaps  the  best  of 
all  out-of-door  sports:  fishing,  are 
features  offered  visitors  at  Tahoe 
Tavern. 

Dancing,  in  the  evening,  to  the 
strains  of  lovely  music  played  by  An- 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On  the  Coast  Highway,   Half-War   Between 
San  Francisco  and  Loa  Angeles 

An  Inn  of  Unusnal   Excellence 

Wire  or  write  for   reservation*   on  your 
next  trip  south 


son  Weeks'  orchestra,  is  one  of  the 
pet  pleasures  of  Society.  This  or- 
chestra came  directly  from  the  Hotel 
Senator,  Sacramento,  and  offers  some 
of  the  best  music  for  dancing  in  the 

entire  country. 

*  *     * 

San  Francisco  Society 
Sojourn  at  the  Lake 

Prominent  among  the  Society  folks 
from  San  Francisco  now  stopping  at 
Tahoe  Tavern  are:  Mr.  and  Mrs.  John 
F.  Wheldon,  Mr.  and  Mrs.  Benjamin 
J.  Henley,  Mr.  and  Mrs.  R.  A.  Kiddle, 
Mr.  and  Mrs.  Frank  McCrevy,  George 
W.  Hope,  Mr.  and  Mrs.  Ralph  S.  Bas- 
sett,  M.  L.  Ryan,  Mr.  and  Mrs.  Eu- 
gene Jones,  Mr.  and  Mrs.  George  F. 
Volkmann,  Mr.  and  Mrs.  C.  W.  Hut- 
ton,  Mr.  and  Mrs.  F.  L.  Steenrod,  Miss 
Peggy  Steenrod,  Mr.  and  Mrs.  George 
E.  Stiles,  R.  W.  Gould  and  son,  Mr. 
Dudley  Sweeney,  R.  J.  Quinn,  Miss  R. 
Qumn,  Mr.  and  Mrs.  M.  A.  Samuels, 
Miss  Ford  Nahr,  John  Shea,  George 
E.  Madding,  Miss  Clare  Louise  Van 
Cleave,  Mrs.  C.  W.  Spitz,  Billy  Spitz, 
Miss  Barbara  Smythe,  Mr.  and  Mrs. 

Ivan  L.  Smith. 

*  *     * 

Oakland  People 
Seek  the  Tavern 

The  lure  of  fishing,  the  tempta- 
tions of  the  tennis  grounds  and  lovely 
moonlight  dancing  at  Tahoe  Tavern 
were  magnetic  enough  to  attract 
many  prominent  Oakland  people  this 
last  week-end.  Among  those  at  the 
Tavern  were:  Mr.  and  Mrs.  H.  P. 
Drueke,  Dr.  Elliott  Royer,  Mrs.  C.  C. 
Roe,  Mrs.  L.  L.  Scott  and  son,  J.  J. 

Rosborough. 

*  *     * 

Frontier  Ball 

A  Frontier  Ball  was  given  last  Sat- 
urday night  at  the  Tavern,  following 
the  performance  of  three  plays  in  the 
Tamarack  Theater. 

Pretty  costumes  and  charming  eve- 
ning gowns  worn  by  Society  matrons, 
and  debutantes  added  brilliancy  to  the 
occasion.  While  the  dresses  were  all 
of  the  latest  modes,  none  of  them 
were  too  elaborate.  Handsome,  fluf- 
fy gowns,  flowered  chiffons,  flowing 
sashes  and  lots  of  dainty  dresses 
were  outstanding  styles  noted  at  the 
ball. 

Miss  Esther  Ehrman,  who  danced 
constantly,  as  a  favorite  of  Tahoe 
Tavern,  in  many  of  the  brilliant  balls 
.of  the  present  season  wore,  on  one  oc- 
casion, a  stunning    chiffon    frock    of 


flowered  material.  She  had  an  im 
mense  bow  of  the  same  material  on 
her  left  shoulder  and  another  chou 
exactly  to  match  on  her  hip.  Her  at- 
tire so  sweetly  simple  and  yet  of  such 
quiet  elegance  attracted  the  atten- 
tion of  admirers  among  both  men 
and  women.  Miss  Ehrman  is  well 
liked  and  has  charming  manners  in 

addition  to  her  beauty. 

*  *     * 

Berkeley  Visitors 

Many  from  the  City  of  Berkeley 
have  been  recent  visitors  to  Tahoe 
Tavern,  overlooking  magnificent  Lake 
Tahoe.  Among  the  Berkeley  people 
were  Mrs.  J.  Elliott  Rogers  who  has 
enjoyed  a  visit  at  the  Tavern  and  Mr. 
and  Mrs.  John  F.  Rutherford. 

Oakland  vacationists  at  the  Tavern 
included  Mr.  and  Mrs.  S.  E.  Taylor, 
and  many  of  their  personal   friends 

were  entertained  by  the  Oaklanders. 

*     *     * 

Burlingame  Contingency 

Every  year  there  is  a  certain  group 
from  Burliname  who  migrate  to  Lake 
Tahoe  where  they  make  their  head- 
quarters for  Society  events  at  Tahoe 
Tavern. 

This  season  the  list  reads  like  the 
Blue-Book  from  Society's  realm. 
Some  of  those  who  are  now  at  the 
Tavern  are:  Mr.  and  Mrs.  R.  D.| 
Smith,  C.  J.  Gannon,  John  B.  Gordon, 
E.  F.  Bryan,  John  D.  Prince,  Mr.  and 
Mrs.  Morgan  LaRue,  Miss  Mary 
Elizabeth  LaRue,  Mrs.  Alexander 
Bell,  Miss  Nancy  Bell,  Mrs.  C.  S. 
Maltby,  two  children,  Mrs.  K.  Percy, 
Mrs.  W.  H.  Hanson,  W.  P.  Frisbee, 
Mr.  and  Mrs.  Ira  Smith  and  Mrs.  M. 
Mero. 

*  *     * 

Prima  Donna  Sojourning 
In  the  Auburn  Hills 

Mrs.  L.  Foster  Young  (Anna 
Young,  Prima  Donna,  Grand  Opera) 
and  her  young  son,  Bradford  Wood- 
bridge  Young,  are  spending  a  vaca- 
tion period  in  the  hillside  town  Ap- 
plegate  of  Placer  County,  where  they 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between  Powell  and  Stockton 

San  Franciieo 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN,    Proprietor 


July  9,  1927 

are    having    a    glorious 
out-of-door  vacation. 

Anna  Young  will  con- 
certize  this  Fall  and 
Winter,  introducing  pro- 
gram numbers  of  unusu- 
al attractions  and  dis- 
tinctions. Her  reper- 
toire includes  some  Pied- 
montese  folk  songs  that 
have  never  before  been 
sung  in  this  country.  She 
gives  these  songs  in  cos- 
tume and  recites  the 
story  or  legend  of  the 
songs  before  she  sings 
them.  One  of  the  cos- 
t  u  m  e  s  which  Anna 
Young  wears  comes 
from  Italy  from  Siniga- 
lia,  the  composer,  himself,  who  has 
been  so  pleased  with  this  California 
Prima  Donna's  operatic  work,  that 
he  sends  the  beautiful  costume  for 
her  to  wear  in  her  song  presenta- 
tions. 

Anna  Young  also  sings  many  spe- 
cial selections,  written  by  Miss  Dor- 
othy Crawford,  a  San  Francisco  com- 
poser, and  dons  some  exquisitely 
dainty  French  costumes,  with  white 
wig  and  bouffant  skirt,  in  singing 
groups  of  Old  French  songs. 

Anna  Young  is  the  daughter'  of  Dr. 
and  Mrs.  Bradford  Woodbridge  of 
Roseville,  Placer  County.  Mrs. 
Woodbridge,  the  Hon.  Cora  Wood- 
bridge,  is  prominent  in  legislative 
circles  of  this  State,  having  been 
elected  three  times  to  the  California 
State  Assembly.  She  is  a  distin- 
guished speaker  and  a  general  favo- 
rite wherever  she  goes  in  prominent 
men  and  women's  gatherings. 

*  *     * 

Soroptimists 

Members  of  the  Soroptimists  Club 
this  past  week  held  their  Interna- 
tional Conference  at  the  Fairmont 
Hotel,  June  28  to  June  30  inclusive, 
Mary  Dry  Boldeman.  president,  pre- 
siding over  the  splendid  events.  Ma- 
bel Johnson  of  the  San  Francisco 
Chamber  of  Commerce  took  an  active 
and  prominent  part  in  all  of  the  pro- 
ceedings and  was  greatly  responsible 
for  the  smoothness  and  precision  of 
the  club  deliberations. 

Delegates  from  other  countries  as 
well  as  those  from  the  United  States 
were  contributing  assets  to  the  ex- 
cellent programs  and  executive  work 
of  the  Soroptimist  Club.  Mrs.  Louise 
Brehany.  one  of  San  Francisco's 
most  prominent  musicians.  had 
charge  of  the  musical  programs  in- 
troducing an  original  song  written 
by  Karl  Schwartz,  musical  dfr 
and  composer, 

*  *     * 

Mr.  and    Mrs.    Frederick    C.    Clift 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4  per  day 


have  just  returned  from 
a  delightful  vacation 
trip.  They  were  away 
more  than  three  weeks, 
and  motored  as  far 
north  as  Vancouver,  B. 
C.  Mr.  Clift  is  the- own- 
er of  the  hotel  in  this 
city  bearing  his  name. 

Santa  Barbara 
People  Here 

Mrs.  Kent  Wilson,  of 
Santa  Barbara,  accom- 
panied by  the  Misses 
Myrtle  Lee  and  Mary 
Margaret  Ambrose,  is  a 
visitor  in  San  Francisco 
and  is  stopping  at  the 
Clift.  The  Misses  Am- 
brose, who  graduated  in  June  from 
the  University  of  California,  are  leav- 
ing in  a  few  days  for  Estes  Park, 
Colorado,  where  they  plan  to  spend 
the  summer. 

*  *     * 

Detroit  Folks 
Visit   Here 

Among  Eastern  visitors  at  present 
in  San  Francisco  are  Mr.  and  Mrs.  J. 
S.  Heaton,  of  Detroit,  who  are  at  the 
Clift  Hotel.  The  Heatons  are  enroute 
to  Honolulu,  and  upon  their  return 
will  visit  relatives  at  Pebble  Beach. 

*  *     * 

Miss  Janet  Coleman,  who  has  been 
abroad  for  more  than  a  year,  having 
accompanied  Miss  Louise  Boyd  to 
Europe  when  the  latter  made  her 
now  famous  trip  to  Franz  Josef  Land, 
will  return  to  San  Francisco  about 
July  12.  Miss  Coleman  will  stop  at 
Lake  Tahoe,  where  she  will  be  the 
guesl  of  Iter  brother  and  sister  in  law 
Mr.  and  Mrs.  Waldo  Coleman. 

She  will  be  here  but  a  short  time 
after  her  arrival,  as  she  and  her  sis- 
ter. Miss  Persia  Coleman,  will  go  to 
tin'  Hotel  Benbow.  on  the  Redwood 
highway,  for  part  of  the  summer. 

Miss  Boyd,  who  has  been  East  sev- 
eral times  since  returning  from  Franz 
Josef  Land,  is  now  at  her  San  Rafael 
home  for  the  summer. 

*  »     » 

Garden   Wedding 

At  a  lovely  garden  ceremony 
Thursday.  June  30,  at  the  home  of 
Mrs.  Charles  B.  Cleveland  at  Los 
Gatos.  Mrs.  Cleveland's  daughter. 
Louise  Lord  Coleman,  became  the 
bride  of  Theodore  Carter  Achilles. 

An  altar  was  erected  on  the  terrace 
in  the  beautiful  garden.  On  each 
side  were  tall  jar-  of  Italian  pottery 
rilled  with  huge  ->ikes  of  deep  blue 
delphinium  and  large  pink  hydrange- 
as. Faster  lilies  and  tall  hollyhocks 
added  to  the  state  ly  decorative  effect. 
The  bridal  aisle  was  marked  by  a  row 
■d  in  Italian  jars. 


Wears  Boue  Frock 

The  bride  wore  a  dainty  Boue 
frock,  made  over  a  slip  of  flesh  color 
and  with  it  a  rose  colored  picture  hat 
unornamented  save  for  a  large  bow 
of  rose  velvet.  Her  bouquet  was  of 
orchids  and  delphinium. 

Miss  Helen  Caronavro,  a  niece  of 
the  bridgegroom,  and  Miss  Nancy 
Ella  Burt  were  the  two  flower  girls 
and  only  attendants.  Miss  Caronav- 
ro wore  an  organdie  frock  in  three 
shades  of  delphinium  blue  and  little 
Miss  Burt's  frock  was  in  three  shades 
of  lilac.  Both  carried  baskets  filled 
with  dainty  roses. 

*  *     * 

Many  Attend 
The  Wedding 

Many  relatives  and  friends  of  the 
bridal  couple  attended  the  beautiful 
garden  wedding.  The  sister  of  the 
bridegroom,  Mrs.  George  Caronavro, 
her  husband  and  small  daughter  ar- 
rived from  Honolulu  a  week  ago  for 
the  ceremony.  Lawrence  Achilles,  a 
brother,  and  a  cousin,  Pritchard 
Strong,  and  his  bride,  whose  mar- 
riage was  a  fashionable  event  in  Ro- 
chester earlier  in  the  month,  arrived 
recently.  Also  Mr.  and  Mrs.  Darwin 
Martin  of  Rochester,  friends  of  the 
bridegroom's  family,  came  from  the 
East  especially  for  the  wedding. 

Tomorrow  the  newly  married  cou- 
ple, also  Mr.  and  Mrs.  Pritchard 
Strong,  and  Mr.  and  Mrs.  Martin  will 
sail  for  Honolulu.  Mr.  and  Mrs. 
Theodore  Achilles  will  pass  their 
honeymoon  at  the  home  of  Mr.  and 
Mrs.  George  Carter,  on  Diamond 
Head. 

The  two  families  have  long  been 
prominent  in  the  East.  Mrs.  Achilles 
comes  of  an  old  Maryland  family  and 
her  husband's  people  formerly  lived 
in  Rochester,  N.  Y.,  Mrs.  Gertrude 
Strung  Achilles,  the  bridegroom's 
mother,  now  maintains    a    beautiful 

estate  at  Mountain  View. 

*  *     » 

Noted   Visitor 

Albert  Herter,  Santa  Barbara  ar- 
tist, whose  mural  decorations  have 
won  him  wide  renown,  is  a  guest  at 
the  Clift  Hotel.  His  achievements 
include  a  memorial  for  his  son,  who 
was  killed  in  the  flying  service  during 
the  World  war.  This  depicts  troops 
departing  for  the  front  lines,  and  was 
presented  to  the  French  government, 
being  now  on  display  in  Paris.  Hert- 
er's  most  recent  work  is  a  mural 
painting  for  El  Mirasol  in  Santa  Bar- 
bara.    Before  returning  to  his  home 

Herter  will  make  a  trip  to  New  York. 

*  *     • 

Mr.  and  Mrs.  H.  W.  Ziroli.  who  ar- 
rived from  Honolulu  on  the  Matsonia, 
are  passing  a  few  days  in  San  Fran- 
cisco, and  are  stopping  at  the  Clift 
Hotel.  From  here  they  will  go  to 
'itinued  on  page  10) 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


PlmsureSW^nd 


OBEY    NO    WAND  BUI  PLEASURE'S 

_  lorn  Hoore- 


Theaters,  This  Week 
Offer  many  New  Bills 

San  Francisco  theaters,  this  week, 
offer  many  new  programs  with  peppy 
features. 

The  Curran  theater,   opened  with 
a  new  stage  play  last  Monday  night 
with  the  presentation  of  "The  Bark- 
er" and  the  Alcazar,  the  Henry  Duffy 
theater  of  triumphs,  will  now  have  a 
new  play,  "Meet  the  Wife."     Several 
fascinating  motion  picture  houses  are 
presenting    excellent    entertainment 
this  week  for  amusements  seekers. 
The  offerings  are  good  too. 
Both  stage  and  screen  will  please 
you  if  you    are    eager    for    cheery 
amusement. 

So,  go  to  the  theaters,  this  week, 
and  you'll  find  just  what  you're  seek- 
ing, according  to  mood  and  inclina- 
tion. 

*     *     * 

Curran 

"The  Barker,"  which  opened  at  the 
Curran  theater  this  week  is  one  of 
the  rare  circus  plays  with  sincere 
purpose  —  that  of  interesting  one 
with  detailed  perfection  and  also  stir- 
ring one's  emotion  with  romantic  sit- 
uations. This  drama  of  American 
Tent  Show  life  features  the  hardened 
circus  ballyhoo  man — the  barker  and 
the  romances  of  the  various  circus 
folks. 

Realism  is  certainly  an  outstanding 
characteristic  of  this  Kenyon  Nichol- 
son play  and  the  atmospheric  attrac- 
tions seem  so  vivid  at  times  that  one 
has  the  urge  to  enter  the  tents  and 
buy  a  glass  of  pink  lemonade.  But 
that  isn't  all  by  any  means,  for  it  has 
the  pathos  of  drama,  the  high  ten- 
sion of  emotion  and  the  underlying 
romance  of  those  whose  lives  weave 
in  and  out  of  a  dramatic  story. 

Masterly  construction  is  evident 
all  through  the  play. 

Touches  of  well  known  circus  life 
increase  the  thrilling  episodes  with  a 
laugh  tucked  into  each  plot  and  sub- 
plot as  the  theme  moves  along 
through  the  fibre  of  the  dramatic  tale. 

Isabel  Withers  takes  the  part  of 
Lou  handling  her  part  with  the  ar- 
tistry for  which  she  is  famed.  It  is 
a  different  character  role  from  some 
of  the  recent  ones  in  which  she  has 
delighted  local  audiences. 


By  Josephine  Young 

John  St.  Polis  the  central  figure  of 
the  play  as  the  barker  portrays  his 
character  role  with  skill  and  handles 
each  difficulty  in  which  he  becomes 
entangled  with  skill.  He  is  the  en- 
thusiastic showman,  the  very,  very 
indifferent  lover — and  the  devoted 
father  all  in  one. 

Fanny  Rice,  a  former  stage  favo- 
rite of  this  city,  is  receiving  a  rous- 
ing welcome  from  her  friends  here 
who  remember  this  actress  with  ten- 
der emotions,  and  appreciation. 
Fanny  Rice  takes  the  part  of  the  for- 
tune teller  and  we  are  glad  of  every 
minute  that  she  is  on  the  stage.  Her 
work  is  art — art  personified. 

Virginia  Geary,  whose  role  is  that 
of  the  Hawaiian  dancer,  infatuated 
with  the  barker,  has  some  highly 
dramatic  episodes  in  her  career — all 
of  which  she  masters  with  most  con- 
vincing stage  work  and  pleasing  per- 
sonality. 

*     *     * 

Alcazar 

"Meet  the  Wife,"  with  Marion  Lord 
heading  a  new  company,  will  be  the 
Alcazar  attraction  beginning  with 
the  matinee  Sunday,  July  10.  Lynn 
Starling  is  the  author  of  this  play  a 
sparkling  comedy  with  a  new  slant 
on  the  modern  woman  idea.  There  is 
gorgeous  fun  in  this  play. 

Henry  Duffy  has  brought  to  San 
Francisco  one  of  his  most  popular 
stars,  Marion  Lord,  who  takes  the 
part  of  the  wife  in  this  merry  new 
Alcazar  play.  Miss  Lord  has  a  high 
record  as  a  comedienne  and  her  San 
Francisco  appearance  in  "Meet  the 
Wife"  follows  a  six  months  booking 
in  Australia  in  this  production  where 
she  made  a  decided  hit. 

William  Macauley,  Robert  Adams, 
Marion  Strely,  Richard  Ehlers,  John 
Stokes,  Marie  Sorrille  and  John  Mac- 
kenzie are  in  the  cast  as  supporting 
players. 

As  might  be  expected  the  wife  in 
this  play  is  a  very  important  person- 
age. She  has  maneuvered  herself 
into  the  position  of  a  social  queen  in 
her  home  town  and  she  it  is  who  is 
called  upon  to  entertain  a  celebrated 
English  novelist  whose  latest  "best 
seller"  has  all  of  the  women  literally 
at  his  feet.  His  coming  is  the  one 
big  event  in  her  life,  but  she  takes 
time  on  the  day  he  is  to  arrive  to  ar- 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Meet    the    Wife."    Henry    Duffy    comedy,    feat- 
uring  Marion    Lord. 

Curran,  Geary  nr.  Mason 

"The   Barker."     Circus  comedy. 

Lurie,  Geary  at  Mason 

"Chicaco."      An     outspoken     comedy     depictinir 
the  foibles  of  our  courts. 

President,  McAllister  nr.  Market 

"The    Ghost    Train."     A    Henry    Duffy    mystery 
comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen:  "The  Nicht  Bride."  with  Marie 
Prevost.     Vaudeville. 

Orpheum,  O'Farrell  nr.  Powell 

Henry  Santrey,   bond    conductor  and  comedian, 
heading  a  bill  of  vaudeville. 

Pantages,  Market  at  Hyde 

Tom     Mix     in     "The    Can  von     of     Light."      Six 
"hokum"  acts   head   by   Alexandria. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

Alhambra,  Polk  and  Green 

"Remember,"  Dorothy  Phillips,  Saturday;  "Al- 
most a  Lady,"  Marie  Prevost,  Harrison  Ford. 
Sunday:  "The  Yankee  Clipper,"  Mon,,  Tues.. 
Wed..   William    Boyd.  Eleanor  Faire. 

California,  Market  at  4th 

"Resurrection."  Film  version  of  Tolstoy's 
classic,  featuring.'  Dolores  Del  Rio  and  Rod  La 
Rocque.     Scveri    and    the    California    Orchestra. 

Cameo,  Market  opp.  Fifth  street 

"God's  Great  Wilderness."  Lillian  Rich.  Sat- 
urday   to    Wednesday. 

Casino,  Ellis  at  Mason 

"The  Dice  Woman,"  John  Bowers;  "The  Fron- 
tier Trail."  Sat.;  "Sunny  Side  Up."  Vera  Rey- 
nolds, Sun.  and  Mon.;  "Poisoned  Paradise," 
Clara    Bow. 

Columbia,  70  Eddy  St. 

Wallace  Beery  in  historical  him  drama.  "Old 
Ironsides." 

Granada,  Market  at  Jones 

"12  Miles  Out."  John  Gilbert  and  Ernest  Tor- 
rence.     Gene    Morgan    and    stage    presentation. 

St.  Francis,  Market  bet.  5th-6th. 

"The  Way  of  All  FleBh."  Emil  Janninus.  Belle 
Bennett.   Phyllis  Haver. 

Warfield,  Market  at  Taylor 

"Service  for  Ladies."  Adolphe  Menjou,  Clar- 
ence Kaull.    Fanchon  and  Marco  Idea. 


July  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


range  for  her  daughter's  marriage  to 
a  foppish  young  fool  without  the 
girl*s  knowledge  or  consent. 

When  the  great  man  comes  he 
brings  with  him  the  big  surprise  of 
the  play,  a  surprise  too  good  to  be 

revealed  in  advance. 

*     *     * 

President 

"The  Ghost  Train,"  bringing  car- 
loads of  laughter,  thrills  and  sus- 
pense, will  continue  to  arrive  on  its 
regular  schedule  of  ten  trips  next 
week  at  the  President.  The  time  ta- 
ble calls  for  two  arrivals  Sunday, 
Thursday  and  Saturday  at  2:20  and 
8:20  P.  M.  and  one  arrival  at  8:20 
during  the  remaining  days  of  the 
week. 

It  is  a  weird  and  creepy  thing  this 
"ghost  train."  The  spectator  is  start- 
led and  excited  by  it  to  an  unusual 
degree.  The  mystery  of  its  coming 
and  the  fun  that  accompanies  it  serve 
to  fascinate  and  entertain  the  wait- 
ing travellers  and  the  audience  as 
well. 

Henry  Duffy  found  himself  con- 
fronted with  many  intricate  problems 
in  connection  with  the  production  of 
the  piece,  but  all  have  been  satis- 
factorily solved  and  the  players 
themselves  fairly  revel  in  it.  The 
cast  includes:  Earl  Lee,  Kenneth 
Daigneau,  Frank  Darien,  Dorothy  La 
Mar,  Ronald  Telfer,  Helen  Keers, 
Charlotte  Treadway,  Olive  Cooper, 
Joseph  De  Stefani,  Henry  Caubisens 
and  Westcott  Clarke. 

*  *     * 

Lurie 

"Chicago,"  the  Louis  0.  Macloon 
drama  is  still  popular  at  the  Lurie 
theater  on  Geary  street  near  Mason 
where  this  thrilling  comedy  will  con- 
tinue throughout  the  coming  week. 

Nancy  Carroll  is  the  pet  of  the 
play.  She  really  deserves  to — lie- 
cause  she  is  fascinatingly  attractive. 

The  court  room  scene  in  this  com- 
edy is  well  worth  the  price  of  admis- 
sion, itself.     It  certainly  is  a  thriller! 

*  *     * 

Capitol 

"One  Man's  Woman."  has  proved 
one  of  the  Louis  O.  Macloon  successes 
where  it  is  still  on  at  the  Capitol  the- 
ater.  Kllis  street    near  Market. 

*  *      * 

Henry  Santrev.  band  conductor. 
brings  his  symphonic  orchestra  to 
the  Orpheum  this  coming  week  fol- 
lowing their  successful  42  weeks  in 
Australia  and  eight  weeks  in  Hawaii. 

With  Santrev  will  lie  his  wife 
known  as  Anna  Seymour  and  her 
brother.  Harry.  Anna  and  Harry  do 
a  comedy  act  and  Santrev  and  Anna 
have  an  act.  Then  Cantrey  and  his 
band  make  a  composite  act  for  the 
entire  family. 

On  this  same  Orpheum  bill  will  be 


Lillian  Fitzgerald,  the  musical  com- 
edy star,  so  well  known  especially  for 
her  part  in  "The  Perfect  Fool." 

When  Santrey  and  his  company 
went  to  Australia  the  engagement 
was  booked  for  ten  weeks,  only,  but 
their  popularity  brought  the  appear- 
ances of  the  entire    group   to   a   full 

rounded  42  weeks'  registration. 
*     *     * 

California 

"Resurrection,"  Leo  Tolstoi's  novel 
has  been  done  into  films  at  the  Cali- 
fornia theater,  beginning  with  Fri- 
day morning's  showing.  Edwin  Ca- 
rew  had  the  collaboration  of  Count 
Ilya  Tolstoi,  son  of  the  famed  nove- 
list in  producing  the  story.  Dolores 
del  Rio  the  young  Mexican  actress 
whom  many  remember  in  "What 
Price  Glory,"  is  the  star. 

Gino  Severi,  the  director  of  the 
California  orchestra  has  arranged  a 
musical  score  to  accompany  the 
screening  of  this  picture.  The  or- 
chestrations presented  by  Severi  in- 
clude "Kamenoi  Ostrow." 
*     *     * 

St.  Francis 

"The  Way  of  All  Flesh,"  the  story 
of  a  man  who  wanders  into  harsh  en- 
vironment will  follow  the  showing  of 
"The  Better  Ole"  on  Saturday  at  the 
St.  Francis  theater.  This  picture 
features  Emil  Jannings  in  his  first 
appearance  in  an  American-made 
film. 

Victor  Fleming  directed  the  adap- 
tation of  Samuel  Butler's  classic, 
whose  locale  we  transferred  from 
England  to  Chicago  and  Milwaukee, 
[telle  Rennett.  Phyllis  Haver  and 
Philip  De  I.acey  have  important  roles 

in  this  picture. 

*  *     * 

Granada 

"12  miles  Out"  an  adventure  on 
the  high  seas,  with  a  lot  of  laughter 
running  through  the  entire  plot  is 
the  screen  feature  of  this  coming 
week  at  the  Granada  Theater. 

John  Gilbert  is  the  star  and  the 
lover  of  the  story.  He  takes  the  part 
of  a  young  rover  and  adventurer  and  is 
as  convincingly  fascinating  as  he  has 
ever  been  in  all  of  his  preceding  tri- 
umphs. Ernest  Torrence  is  said  to 
have  one  of  his  best  roles  in  this  pic- 
ture. 

Joan  Crawford  has  the  feminine 
lead  and  a  splendid  cast  of  screen  fa- 
vorites are  in  the  east. 

The  screen  version  is  said  to  be 
quite  different  from  the  stage  play. 
The  Granada  staKe  presentation  this 
week  will  be  especially  attractive. 

*  *     » 

Warfield 

"Service  for  Ladies"  will  be  the 
screen  feature  of  the  Warfield  the- 
ater this  week  commencing  with  Sat- 
urday's showing  and  introducing  as 


The  Electric  Range 
does  perfect  frying 

Because  of  evenly 
distributed  heat 

The  frying  of  omelets,  bacon  and 
many  other  foods  requires  evenly  dis- 
tributed heat  under  the  frying  pan. 
For  then  the  food  cooks  perfectly,  it 
looks  more  appetizing,  and  it  tastes 
better. 

That  is  why  the  Electric  Range  is 
ideal  for  frying.  It  has  three  differ- 
ent degrees  of  steady  even  heat  that 
comes  from  closely  wound  coils. 

And  these  new  Electric  Ranges  are 
speedy. 

So  what  is  more  enjoyable  in  the 
early  morning  than  perfect  frying 


"FAC1F1C  SEBVKI" 


Pacific  Gas  and  electric  Company 

Owned  -  Operated  •  Managed 

by  Calijornidnt 

Ill-ill 


Companion,  of 
tije  morning  •  •  • 
itV  refreshing'- 


CEO.  W.   CASWELL 

Sutter  6654  or  Oakland  1017 
Telephone  Direct 

I.SM.IM    cope    »ere   aerreal    at    the 

Panama-Pacific    Internatianal    Eipaaitien 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


PLEASURE'S  WAND 

(Continued  from  page  7) 

stars,  Adolphe  Menjou  and   Kathryn 
Carver. 

This  will  mark  the  first  time  of  the 
showing  of  a  Paramount  picture  at 
the  Warfield  which  is  known  as  the 
home  of  First  National  productions, 
and  those  of  the  Metro-Goldwyn- 
Mayer  studio  productions. 

"Service  For  Ladies"  the  debonair 
leading  man  introduces  Miss  Carver 
in  her  first  leading  lady  character 
role. 

The  Fanchon  and  Marco  specialty, 
this  week,  will  be  a  novelty  number 
with  Walt  Roesner  and  his  Super- 
Soloists  providing  the  musical  at- 
tractions. 

Golden  Gate 

Mr.  Joe  Frisco,  late  star  of  the 
Ziegfeld  Follies,  and  originator  of 
the  Frisco  dance,  which  has  been  imi- 
tated more  than  any  other  step  ever 
presented  on  the  stage,  heads  next 
week's  bill  at  the  Golden  Gate.  Frisco 
has  not  been  on  the  Coast  for  several 
seasons  and  is  offering  a  novelty  this 
year  from  the  fact  that  he  is  work- 
ing alone.  A  lot  of  bright  new  stories, 
some  original  fun  and  his  famous 
dance  with  the  cigar  and  derby,  and 
several  other  nifty  dance  steps  make 
up  his  offering. 

A  strong  screen  play  for  the  week 
is  Marie  Prevost's  newest  comedy  re- 
lease, "The  Night  Bride."  In  this 
story  Miss  Prevost  plays  the  part  of 
a  modern  young  woman  who  rushes 
into  the  home  of  a  confirmed  woman 
hater  when  she  discovers  her  fiance 
in  the  arms  of  her  sister.  How  she 
eventually  wins  the  hard-hearted  wo- 
man hater  for  a  husband  is  told  in  a 
series  of  very  funny  and  exciting 
situations.  Harrison  Ford  is  the  wo- 
man hater  and  Robert  Edeson  has  a 
third  featured  role. 

Burt  Shephard,  "the  Australian 
Whip  King,"  is  a  second  important 
act  on  the  new  bill.  Shephard  will 
stage  a  series  of  the  most  daring 
stunts  and  fancy  manipulations  ever 
offered  with  a  whip.  He  is  assisted 
by  a  pretty  girl. 

The  usual  list  of  short  films,  includ- 
ing Aesops  Fables,  a  news  reel,  a 
comedy,  and  Claude  Sweeten's  music, 
with  four  other  acts  yet  to  be  an- 
nounced, fill  out  the  bill. 
*     *     * 

Tamarack  Theater 
At  Tahoe  Tavern 

Every  season  California  adds  some- 
thing interesting  in  the  way  of  out- 
door dramatic  performances.  The  lat- 
est venture,  which  proved  successful, 
was  the  presentation  last  Saturday  of 
three  Indian  masks  by  Hartley  Alex- 


ander in  Tahoe  Tavern  Tamarack 
Theater,  a  pine-pillared  amphitheater 
on  the  edge  of  Lake  Tahoe. 

Mrs.  Marion  Craig  Wentworth, 
author  of  "War  Brides,"  directed  the 
plays,  which  were  acted  by  a  strong 
cast  of  professionals  with  Francis 
Josef  Hickson  in  the  leading  roles. 
Hickson  was  supported  by  Miss 
Esther  Gilbert — who  proved  to  be  an 
ideal  Indian  girl,  —  Walter  Phillip 
Farrell  and  George  Fisher,  all  of  them 
fine  types. 

The  masks  chosen  were  "Carved 
Woman,"  "The  Weeper"  and  "His 
Voice  Is  a  Whisper,"  each  founded  on 
a  tribal  legend.  The  principal  parts, 
differing  greatly  in  their  character- 
ization, made  a  severe  demand  on  Mr. 
Hickson,  who  proved  himself  to  be 
endowed  with  rare  powers  of  inter- 
pretation. He  has  the  gift  of  convey- 
ing strong  emotions  subtly  and  he 
moved  his  audience  to  quick  response. 
In  addition  to  a  voice  that  he  uses  ef- 
fectively, he  has  a  symmetrically  de- 
veloped body  through  which  he  is 
able  to  express  much.  The  Indian 
roles  afforded  him  opportunity  to  re- 
veal his  versatility  and  he  played 
with  undeviating  restraint,  which  is 
the  result  of  good  training  as  well  as 
natural  intelligence. 

The  performance  was  given  as  a 
feature  of  the  Tavern's  annual  Indian 
Ceremonial  Day,  which  brought  to- 
gether a  large  group  of  Washoes  and 
Piutes  from  California  and  Nevada. 


Columbia 

"Old  Ironsides"  will  remain  as  a 
screen  attraction  at  the  Columbia 
theater,  Eddy  near  Powell,  where  the 
James  Cruze  production  shows  Amer- 
ican history  and  romance  from  a 
thrilling  viewpoint  and  features 
many  remarkable  inventions  as  addi- 
tional attractions. 

Cruze  has  given  us  many  notable 
productions  and  this  picture  "Old 
Ironsides"  is  completely  consistent 
with  the  high  ideas  of  picture  per- 
fect. The  sailing  of  the  old  ship  and 
its  stately  appearance  all  through 
the  thrilling  episodes  make  "Old 
Ironsides"  a  photoplay  long  to  be  re- 
membered as  a  cinema  achievement. 

Wallace  Beery    and    George    Ban- 
croft are  central  figures. 
#         * 

Summer  Symphony 
Fourth  Concert 

Bruno  Walter,  famous  conductor, 
was  accorded  a  real  San  Francisco 
ovation  last  Tuesday  night  at  the  Ex- 
position Auditorium,  when  the  fourth 
of  the  Summer  Symphony  concerts 
was  given  before  a  record  audience. 

This  marvelous  musician  merited 
the  enthusiasm    that    positively    ran 


riot  on  the  evening  of  July  5,  especi- 
ally after  his  gorgeous  reading  of  the 
Tschaikowsky  Overture  -  Fantasia, 
"Romeo  and  Juliet"  and  the  Schreker 
Overture  to  "The  Birthday  of  the  In- 
fanta." 

It  seems  to  me  that  never  have  I 
heard  such  an  interpretation  of  Wo- 
tan's  "Farewell  and  Magic  Fire  Spell" 
from  the  Wagner  "Die  Walkure"  as 
that  which  Bruno  Walter  spread  be- 
fore us  as  a  memorable  insight  into 
the  Brunhilde  emotions.  The  dis- 
tinguished conductor's  interpreta- 
tions, also,  of  the  other  two  Wag- 
nerian numbers ;  Prelude  and  Love 
Death  from  "Tristan  and  Isolde"  and 
the  Overture  to  "Rienzi,"  the  latter 
of  which  closed  the  memorable  pro- 
gram, will  long  be  the  topic  for  mu- 
sical discussions  wherever  classical 
appreciation  is  expressed. 

Especially  gorgeous  was  the  pow- 
erful music-drama  of  the  Love  Death 
so  often  too  tremendous  in  its  effects. 
But,  under  the  baton  of  Bruno  Wal- 
ter, we  felt  not  only  the  melodic- 
forms  and  the  remarkable  skill  of  the 
composer,  but  there  was  a  sense  of 
supreme  satisfaction,  musically.  The 
restless,  irresistible  passions  of  the 
characters  in  the  story  were  modu- 
lated into  a  transport  of  exquisite 
love ;  while  grief,  itself,  took  on  a 
newer  significance  under  the  inter- 
pretative skill  of  the  famous  Bruno 
Walter. 

Shouts  of  "Bravo!"  "Bravo!"  were 
heard  at  the  conclusion  of  the  last 
concert  and  many  lingered  in  the  au- 
ditorium filling  the  vast  spaces  with 
prolonged  applause  as  the  final  notes 
faded  away  or  tucked  themselves 
away  somewhere  in  the  beams  or 
draperies  of  the  Civic  Auditorium  as 
a  memento  of  another  great  event  in 
the  musical  history  of  San  Francisco. 


Pantages 

Starting  Saturday  Pantages  will 
present  six  "hokum"  acts,  headed  by 
Alexandria  and  his  gang  of  funsters 
in  a  routine  of  comedy  songs  and 
dances.  Alexandria  is  Pantages  lat- 
est importation  and  has  for  years 
been  a  favorite  in  Europe. 

Other  featured  acts  on  the  program 
will  include  Bobby  "Uke"  Henshaw, 
ukelele  player,  in  a  skit  entitled  "Take 
It  Easy,"  and  Joe  Phillips  in  his  play- 
let, "The  Osteopath." 

On  the  screen  Tom  Mix  and  Tony 
will  be  seen  in  "The  Canyon  of  Light." 
Mix  has  the  role  of  Tom  Mills,  army 
captain  in  the  French  battle  front  se- 
quences that  figure  important  in  the 
production.  Many  of  the  scenes  were 
filmed  in  Yellowstone  National  Park. 


July  9.  i:27  THE  SAN  FRANCISCO  NEWS  LETTER 

Anniversary  Celebrated  at  Aladdin's 


Mr.  and  Mrs.  Samuel  Mooser 


Today,  July  9,  Mr.  and  Mrs.  Sam- 
uel Mooser  celebrate  their  fifty-sixth 
wedding  anniversary  and  at  the  same 
time,  Mr.  Mooser's  eighty-sixth 
birthday. 

The  couple  were  married  in  Sac- 
ramento on  July  9,  1851,  and  both 
still  enjoy  the  best  of  health,  a  thor- 
ough enjoyment  of  life  and  a  wide 
circle  of  friends. 

Their  two  daughters,  the  Misses 
Hattie  and  Minnie  Mooser,  who  con- 
duct the  Aladdin  Studio  Tiffin  Room, 
are  celebrating  their  parents  anniver- 
sary by  giving  a  tea  in  the  afternoon 
at  the  Aladdin.  To  this,  any  couple 
who  has  been  married  for  as  long  a 
period  as  Mr.  and  Mrs.  Mooser.  or 
longer,  will  be  cordially  welcomed  and 
share   honors  for  the  afternoon. 

A  son,  George  Mooser,  lives  in  New- 
York.  The  family  has  always  been 
identified  with  the  theatrical  and  Bo- 
hemian element  of  San  Francisco. 
The  Aladdin  is  the  rendezvous  of  the 
player  folk  and  has  been  for  the  six 
years  that  it  has  been  operated. 


sons,  all  of  San  Jose ;  Mrs.  J.  A.  Hou- 
lihan and  Miss  Helen  Houlihan,  both 
of  Piedmont  and  Miss  Geneva  Hack 
of  Sacramento;  Mrs.  John  Harold 
Philip  and  John  H.  Philip,  Jr.,  Mrs. 
F.  B.  King,  Miss  F.  King,  and  Miss 
Berndell,  Mr.  and  Mrs.  F.  A.  Griffin. 
Mr.  and  Mrs.  C.  V.  Jensen,  Mr.  and 
Mis.  G.  H.  Hart  and  Miss  Jane  Hart, 
all  of  San  Francisco;  Mr.  and  Mrs. 
Frank  R.  Devlin,  Miss  Ruth  Devlin, 
Miss  Denis  Devlin  and  Miss  Marion 
Devlin,  all  of  Berkeley. 


At  Santa  Maria  Inn 

The  following  people  have  been 
fuests  at  the  Inn  during  the  past 
iveek:  .Mr.  and  Mrs.  John  D.  Rutledge 
uul  Miss  Genevieve  Rutledge.  all  of 
San  Francisco:  Mr.  and  Mrs.  E.  YV. 
tadtmuller  of  San  Francisco:  Mr. 
IBd  Mrs.  Shirley  C.  Ward  of  Los  An- 
jeles :  and  Mrs.  Chandler  Ward  of 
Pasadena;  Mrs.  E.  G.  Singletary  and 


Dahlia   Show.    1927 

With  the  added  impetus  of  its  be- 
ing the  official  flower  of  San  Fran- 
cisco, the  dahlia  show,  to  be  held  as 
usual  this  year  at  the  Palace  Hotel. 
September  1  and  2,  promises  to  be  a 
most  imposing  affair.  The  San  Fran- 
cisco Dahlia  Society.  T.  A.  Burns, 
president,  will  hold  the  show  for  the 
benefit  of  the  dahlia  fans  of  the  bay 
region.  This  will  be  the  12th  annual 
show  to  lie  held  in  Sin  Francisco,  and 
all  the  veteran  growers  are  grooming 
their  dahlia  bushes  -.>  that  they  will 
produce  the  largest  and  best  blooms 
possible.  Among  the  famous  gar- 
dens owners  that  will  show  this  year 
are:  Bessie  Boston.  Jessie  Seal,  Jim 
Davies.  Frank  Pel:  mo.  Mrs.  H.  T. 
Hennig.  Carl  Salba  h.  and  a  large 
number  of  others.  An  added  attrac- 
tion will  be  a  spet  .1  display  of  del- 
phinium and  gladioli  from  some  of 
the  best  collections  in  the  state. 


N     W     CORNER 

POLK  and  POST  STS. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally   Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?      It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write    for    Booklet. 

T.    H.   CORCORAN.    Agua    Caliente. 
Sonoma   Co.,  Calif.,  or  se*   Peck-Judaa 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOl'R    HEADQUARTERS 

A   Hotel  With   An  Atmosphere 

Andrew  Johnston.   Manager 


CALIENTE  VILLA 

Family  Resort 

CARL    STEFFEN.    Prop. 


frMcJi  and  Italian  Dinners      Meals  at  All  Hours 

Modern  Rooms  -  Priiale  Cottages 

AGUA  CALIENTE 

Four   Minntes  Walk  to   Fetters   Station. 

Sonoma  County.  California 

Telephone  Sonoma   4F1 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


SOCIETY 

(Continued  from  page  5) 

San  Pedro,  where  Mr.  Ziroli  will  join 
the  U.  S.  S.  Maryland  of  the  Pacific 

Fleet. 

*  *     * 

James  D.  Dole,  who  is  sponsoring 
the  official  Hawaiian  flight  in  Au- 
gust, was  the  guest  of  honor  at  two 
affairs  during  the  week,  at  the  Clift 
Hotel. 

The  first  was  a  luncheon  of  the  U. 
S.  Naval  Academy  Alumni  Associa- 
tion, at  which  Dr.  W.  F.  Durand, 
aeronautical  authority,  spoke  on 
problems  in  flying. 

On  Friday,  Mr.  Dole  was  honored 
by  the  San  Francisco  Citizens'  Flight 
Committee  at  a  luncheon  affair  at 
The  Clift. 

Mr.  Dole  has  been  spending  several 
weeks  on  the  mainland  and  expects 
to  leave  Wednesday  (July  6)  on  his 
return  home  to  Honolulu. 

*  *     * 

Movie  Ball 

One  of  the  best  known  directors 
on  the  Metro-Goldwyn  Mayer  lot  at 
Hollywood  will  direct  the  one  reel 
picture,  featuring  seven  winners  in 
the  Screen  Star  Opportunity  contest 
which    closes    on    the    night    of    the 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OP 

Realty  Mortgage  Insurance 
Corporation 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real  estate  : $     1,638.16 

Mortgages  and  collateral  loans 105,350.00 

Bonds   and  stocks  and   certificates 303.000.00 

Cash   in  company's  office  and  in   banks 6,937.24 

Premiums   in  course  of  collection None 

Bills   receivable  324.07 

Other  ledger  assets 92,773.21 


Ledger  Assets   $510,022.68 

NON-LEDGER   ASSETS: 

Interest  and   rents  due  or  accured $     None 

Market  value  of  securities  over  book  value       None 
Other  non-ledger  assets  —  Equity   in    Mort- 
gage   Loans    „ 29,581.75 


Total   gross   assets $539,604.43 

Deduct  assets    not   admitted 82,777.32 


Total  Admitted  Assets  $456,827.11 

LIABILITIES 

Net  unpaid   claims,    except   liability  and 

workmen's    compensation    $     None 

Special    reserve    for    unpaid    liability    and 

workmen's    compensation   claims   None 

Estimated    expenses    of    investigation    and 

-    adjustment  of   claims    None 

Total    unearned     premiums    on    unexpired 

risks None 

Commissions    and    brokerage  due   or   to    be- 
come due  None 

All  other  liabilities   185,314.45 


Total    Liabilities     (except    capital    and 

surplus)     $185,314.45 

Capital $316,850.80 

Surplus 45,338.14       271,512.66 


Total    Liabilities.   Capital   and   Surplus $456,827.11 

J.  M.  HENDERSON,  Jr., 

President. 
CHARLES  C.  BOWEN, 

Secretary. 


Movies'  Ball,  July  23,  at  the  San 
Francisco  Civic  Auditorium. 

Search  for  a  girl  who  can  truly 
represent  San  Francisco  on  the 
screens  is  being  continued  and  will 
be  underway,  in  dead-earnest  by 
June  29,  all  applications  having  been 
registered  previous  to  that  date.  The 
only  requirement  for  registration  is 
that  the  applicant  be  over  18  years 
of  age,  and  that  she  is  a  resident  of 
San  Francisco  or  the  Bay  region. 
Headquarters  for  this  event  are  at 
the  Loew-Warfield  Building,  rooms 
507  and  508,  the  center  of  the  cam- 
paign. 

Thirty  or  more  girls  have  already 
qualified  for  the  contest,  the  major 
prize  being  a  screen  test  in  the  Met- 
ro-Goldwyn Mayer  studio  and  in  the 
Harold  Lloyd  Studio  at  Hollywood, 
covering  a  period  of  two  weeks,  with 
all  expenses  paid,  and  the  Christie 
Hotel  as  headquarters. 


Students  of  Music 
Give  Fine  Program 

A  successful  and  interesting  pro- 
gram was  given  by  pupils  of  Miss 
Helen  Schneider  at  her  piano  studio 
on  Hayes  street  last  Saturday  eve- 
ning. Among  the  participants  were : 
Francis  Huntley,  Jr.,  Doris  Balkan. 
Chelsea  Smith,  Alice  Dudack,  Lucille 
Ghiggia,  Gertrude  Heskins,  Anita 
Hilkens  and  Raymond  Hilkens.  Miss 
Schneider  with  Mildred  Magnus,  gave 
a  musicianly  interpretation  of  Mo- 
zart's Second  Symphony  arranged  for 
two  pianos.  Helen  Schneider  is  mak- 
ing a  great  name  for  herself  in  the 
musical  world — she  is  so  thoroughly 
a  musician. 

*     *     * 

Charles  Edison,  son  of  Thomas 
Edison,  and  chairman  of  the  Board 
of  Directors  of  the  Edison  Company, 
with  Arthur  Walsh,  president  of  the 
phonographic  division  of  the  Edison 
Company,  two  important  figures  in 
the  present  day  reproducing  instru- 
ment world,  will  come  west  to  attend 
the  4th  Annual  Convention  of  the 
Western  Music  Trades,  July  11,  12, 
13,  14  and  15  in  San  Francisco. 

H.  Atwater  Kent,  president  of  the 
radio  company,  will  give  a  dinner  to 
delegates  at  the  St.  Francis  Hotel. 
Among  the  artists  who  will  entertain 
are  Allan  McQuhae,  tenor  star  of  the 
concert  and  opera  stage  and  Carolyn 
Cone-Baldwin,  pianist. 

The  Victor  Talking  Machine  Com- 
pany will  also  give  a  dinner,  and 
dance  during  the  convention  with 
Victor  artists  as  entertainers. 

According  to  Shirley  Walker,  sec- 
retary of  the  convention,  a  record  at- 
tendance is  expected.  The  program 
is  designed  to  include  social  and  en- 
tertainment features  for  delegates  as 


well    as    interesting    and    instructive 
sessions. 


Ahwahnee  Hotel 

A  brilliant  gathering  will  mark 
the  opening  of  the  Ahwahnee  Hotel, 
the  spectacular  new  hostelry  in  the 
Yosemite  Valley,  on  July  14.  While 
the  occasion  will  be  official,  the  ho- 
tel being  under  government  direc- 
tion, a  number  of  society  people  will 
join  the  federal  and  state  officials  in 
making  the  opening  dinner  and  re- 
ception a  social  function  as  well. 

Among  those  who  have  received  of- 
ficial invitations  to  participate  in  the 
festivities  are :  Governor  and  Mrs.  C. 
C.  Young,  Mr.  and  Mrs.  Gaillard 
Stonev,  Mr.  and  Mrs.  Isadore  Zeller- 
bach,  Mr.  and  Mrs.  Reuben  Hale,  Mr. 
and  Mrs.  Duncan  McDuffie  of  Ber- 
keley ;  Dr.  and  Mrs.  Emmett  Rixford, 
Mr.  and  Mrs.  James  Tyson,  Mr.  and 
Mrs.  William  Sproule,  Mr.  and  Mrs. 
J.  F.  Moses,  Mr.  and  Mrs.  Ralph  Mer- 
ritt.  Miss  Annie  Florence  Brown  of 
Oakland ;  Mr.  and  Mrs.  James  B. 
Duffy  of  Los  Angeles. 


Prettv  Wedding 
At  Whitcomb 

Miss  Emma  Rice,  daughter  of  Mrs. 
Frank  Rice,  of  31  Farragut  Avenue, 
was  married  on  last  Monday  evening 
to  Mr.  Martin  Castell.  The  ceremony 
took  place  at  St.  Michaels  Church, 
Rev.  Father  O'Reardon  performing 
the  ceremony.  The  wedding  was  im- 
mediately followed  by  a  dinner  at  the 
Hotel  Whitcomb  at  which  the  wed- 
ding party  and  intimate  friends  were 
present. 

The  bride  wore  a  bouffant  frock  of 
white  taffeta,  with  embroidered  tulle 
veil  and  carried  a  shower  of  white 
sweet  peas  and  lillies  of  the  valley. 


It 


>HCT[10  GRAPHS 

Q(/z>e  Forevt 


orever 


July  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


]M®KyTfiE>LU 


30NGAREE  SKETCHES,  by  Dr.  Ed- 
ward C.  L.  Adams.  Published  by 
University  of  North  Carolina  Press. 
Price  $2.00. 

Interesting  sketches  of  the  Conga- 
ree  Swamps,  which  have  been  told 
;o  the  author  by  the  inhabitants,  who 
ire  natural-born  story  tellers  of  the 
;rue  Negro  type.  In  the  author's 
lotes  we  learn  that  the  word  "Conga- 
•ee"  is  "perhaps  the  last  surviving 
vord  of  a  lost  language — the  speech 
>f  the  vanished  Congaree  Indians 
ivho  once  inhabited  that  region." 
That  "there  are  no  more  Congaree 
ndians  living,  but  many  of  the  Neg- 
oes  of  the  district  plainly  have  In- 
lian  blood." 

The  stories  plainly  are  of  Negro 
>rigin — they  are  full  of  the  supersti- 
;ion  of  that  race,  teeming  with  its 
ear  of  goblins  and  ghosts.  The  older 
nembers  have  great  faith  in  the  su- 
)er-natural  and  strongly  advocate 
eaving  alone  those  things  which  can- 
lot  be  explained  to  their  simple 
ninds. 

The  pretty  little  legend  of  the 
'Purtty  Little  Folks"  is  a  little  gem, 
10  totally  different  from  the  rest  that 
ve  are  not  surprised  when  the  au- 
hor  tells  us  that  it  is  probably  from 
foreign  source.  The  suggestions 
n  "The  Falling  Star"  and  "Don't 
iturb  a  Houn"  deal  more  with  the 
piritual  than  the  superstitions.  "Old 
iister"  is  clever  and  can  be  appreciate 
d  by  everyone,  everywhere,  as  the 
leroine  is  not  confined  strictly  to  any 
larticular  locality.  All  sections  of 
he  world  suffer  from  the  species,  but 
t  takes  the  inimitable  old  Tad  to  fol- 
ow  her  into  Heaven  and  Hell  and  re- 
ate  her  experience  there. 

All  in  all,  they  are  amusing  little 
ketches  and  prove  more  interesting 
vhen  read  than  they  might  seem  on 
he  surface. 

*      *      * 

HE  STARLING,    by    Doris    Leslie. 
The  Century  Company,  publishers. 

Price  $2.00. 

A  story  of  the  modern  type  told  by 
n  author  who  prefers  to  remain  true 
o  her  title  at  the  sacrifice  of  its 
amesake. 

Mania  really  seems  to  be  the 
itarling  itself,  in  reverse  incarnation. 
Jo  one  can  blame  her  for  her  cry  to 
et  out  from  behind  the  bars  that  im- 
rison  her.  Her  cage  of  a  home  is 
awdry.  her  surroundings  unsympa- 
thetic. She  has  to  rely  on  her 
>eauty  and  her  wit  as  her  talents  are 


Edited  by  Florence  DeLong 

not  strong  enough  to  carry  her  far, 
and  there  is  no  money  for  plumage'. 
She  cannot  get  what  she  wants  and 
does  not  want  what  she  can  get.  The 
bitter-sweet  of  the  forbidden  fruit  is 
not  to  her  taste. 

At  last,  realizing  that  she  is  grad- 
ually losing  everything  that  in  her 
heart  she  longs  for,  with  drooping 
head  she  accepts  the  inevitable  and 
resigns  herself  to  the  existence  which 
has  claimed  her  from  the  begining. 
Poor  little  Starling!  There  are  many 
such  in  a  humdrum  world.  We  hope 
that  "by  this  time  next  year,"  she 
will  be  happy. 

*     *     * 

FLOWER  PHANTOMS,  by  Ronald 
Fraser.  Boni  &  Liveright,  pub- 
lishers. Price  $2.00. 
Rather  a  novelty  in  the  line  of 
story  telling.  Judy  is  a  lover  of  flow- 
ers, being  one  of  the  assistants  in 
charge  of  Kew  Gardens.  Her  lover 
is  unable  to  follow  her  into  her  realms 
of  ecstacy  where  she  absorbs  each  de- 
tail of  the  plant  life  so  completely 
that  the  flowers  become  a  part  of  her. 
He  delights,  however,  in  confusing 
her  with  her  conceptions,  naming  her 
after  each  flower  whose  characteris- 
tics she  seems  to  assume  for  the  mo- 
ment. Her  brother,  however,  is  not 
so  complimentary. 

Her  imagination  running  riot,  she 
eventually  conceives  an  orchid  so 
beautiful  that  to  her  it  is  a  living, 
breathing  soul  with  which  she  be- 
comes enamoured.  In  her  intoxica- 
tion, the  phantom  becomes  real. 
Pygmalion  and  Galatea  again,  in  dif- 
ferent surroundings. 

After  her  delirium  has  passed,  she 
realizes  that  her  agony  has  not  been 
in  vain — that  she  has  succeeded  in 
producing  a  dream  child,  of  some- 
what freakish  character,  it  must  lie 
confessed,  but  which  will  prove  a  sue- 
in  the  material  world  which  is 
always  looking  for  something  new. 
The  process  of  creation  is  not  easy  : 
but  her  brother  is  shrewd,  her  lover 
wise.  We  welcome  the  return  to  nor- 
malcy,  hut    extend   our   sympathy   to 

the  lover  in  the  •'ever  after." 
»     •     « 

At   Paul  Elders 

Miss  Edith  Cobuni  Noyes.  direc- 
tor of  the  Edith  Coburn  Noyes' 
School  of  Boston,  w  give  a  series  of 
Thursday  afternoon  drama  talks  and 
readings  in  the  P..  ;1  Elder  Gallery 
during  July  and  A  rust.  The  series 
will  start  July   14th   at  2:30  o'clock 


with  C.  K.  Munro's  popular  satirical 
comedy,  "At  Mrs.  Beam's."  Other 
plays  to  be  read  by  Miss  Noyes  are: 
Noel  Coward's  "Fallen  Angels";  W. 
Somerset  Maugham's  "The  Constant 
Wife" ;  Noel  Coward's  "The  Vortex", 
and  Alfred  Sutro's  "The  Two  Vir- 
tues." 

She  will  also  give  a  program  of 
short  stories  and  verse  by  A.  A. 
Milne.  Miss  Noyes  is  most  distin- 
guished in  her  art,  not  only  because 
of  her  marvelous  power  of  self-efface- 
ment, but  because  of  her  sympa- 
thetic, broad  and  careful  research 
and  study  of  the  literature  pertain- 
ing to  her  programs. 


Proper  Training 

Football  Coach  (to  applicant  for 
place  on  team) — "What  experience 
have  you  had?" 

Applicant — "Well,  last  summer  I 
was  hit  by  two  autos  and  a  truck." — 


Books    that    are    reviewed    in    the    New,    Letter 
can   he  ohtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S   LIBRARY 
239    Poit    Street  San    Franriiro.    Calif. 


W.  W.  HEALEY 

NOTARY  ITBL-.C  — INSURANCE 
BROKER 

1«8  CROCKER   BUILDING 

{Opposite  Palace  Hotel) 

San  Franetaco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

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Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

119  CLARA   STREET— GARFIELD    -II 


\.  LOVE  JOY 

WILL   BRING 

ORDER 
Out  of  Chaos! 

In  your  Books. 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St-  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Radio  Show 

Through  the  co-operation  of  all  of 
the  large  broadcasting  stations  of  the 
San  Francisco  bay  region,  plans  are 
under  way  for  the  presentation  of  de 
luxe  broadcast  programs  each  day  of 
the  fourth  annual  Pacific  Radio 
Show.  This  announcement  was  made 
here  yesterday  by  Leo  J.  Meyberg, 
chairman  of  the  show  committee  of 
the  Pacific  Radio  Trade  Association, 
under  whose  auspices  the  exposition 
is  given. 

The  broadcasting  will  be  done  in  a 
sound-proof  glass  enclosure,  in  full 
view  of  the  big  show  audiences.  The 
entertainment  will  be  heard  by  the 
show  visitors  by  means  of  special 
loud  speakers  that  will  mark  another 
step  forward  in  tone  reproduction  on 
a  large  volume  scale. 

All  of  the  favorite  artists  of  radio 
land  will  be  seen  and  heard  at  these 
programs.  Insofar  as  possible,  it  is 
planned  to  provide  the  public  an  op- 
portunity of  meeting  the  individual 
artists,  many  of  whom  have  ex- 
pressed their  willingness  to  auto- 
graph photographs  and  mementos  of 
the  occasion. 

The  special  events  program  is  un- 
der the  direction  of  A.  B.  C.  Scull, 
chairman,  who  declares  that  the  en- 
tertainment this  year  will  surpass 
anything  ever  attempted.  There  will 
be  a  daily  change  of  program  and  spe- 
cial features  that  will  assure  a  record 
attendance  throughout  the  show,  he 
says. 

The  Radio  Show  will  be  held  in  the 
exposition  auditorium  August  20th 
to  27th.  It  has  become  recognized  as 
the  most  extensive  showing  of  the 
radio  industry  on  the  Pacific  Coast. 
Incidentally,  it  has  the  distinction  of 
being  the  first  show  of  thu   season 


anywhere  in  the  United  States  and 
therefore  commands  an  unusual 
amount  of  attention  from  the  manu- 
facturers of  receiving  sets  and  acces- 
sories. 

According  to  Anthony  A.  Tremp, 
who  is  again  directing  the  show, 
practically  all  of  the  space  has  been 
taken,  and  the  character  of  exhibits 
already  signed  up  pre-determines  the 
scope  and  scale  of  the  show  as  the 
biggest  yet  in  the  history  of  the  west- 
ern expositions. 

*  #     # 

KPO  Komment 

After  a  "barnstorming"  trip  around 
the  country,  in  which  he  sang  from 
nearly  fifty  of  the  most  prominent 
broadcasting  stations  of  the  land, 
Maurice  Gunsky,  KPO'c  popular  tenor 
and  composer  of  song  "hits,"  returned 
home  last  week  and  will  be  heard 
again  from  KPO  by  his  thousands  of 
admirers  of  the  Pacific  Coast. 

Gunsky's  trip,  which  included  a 
portion  of  Canada,  was  a  most  suc- 
cessful one  in  every  way  and  his  sing- 
ing of  his  own  compositions  and  those 
which  are  now  popular  Victor  rec- 
ords, was  praised  everywhere.  He  ap- 
peared before  the  microphone  of  the 
largest  stations  in  the  East  and  was 
accorded  a  wide  response  from  all  the 
radio  audiences.  The  KPO  favorite 
will  be  heard  frequently  on  the  Mon- 
day night  Variety  programs  of  KPO. 

*  *     * 

"Musical  Motoring"  is  becoming  a 
popular  outdoor  sport  through  the 
agency  of  radio  and  the  increasing 
portability  of  receiving  sets.  In  order 
to  make  good  music  easy  for  motor- 
ists to  get  by  radio  on  their  vaca- 
tion trips,  the  California  Petroleum 
Corporation  has  inaugurated  a  "Cal- 
pet  Radio  Hour"  on  Friday  evenings 
from  8  to  9  o'clock  from  KPO,  the 
Hale-Chronicle  station  of  San  Fran- 
cisco. Programs  covering  a  wide 
range  in  musical  entertainment  and 
satisfying  the  tastes  of  every  type  of 
listener,  will  be  presented  by  the  Cal- 
pet  orchestra  and  soloists.  The  range 
will  cover  the  entire  musical  field 
from  jazz  and  popular  melodies  to 
the  better  known  symphonies  and 
operas. 

Johnny  Wolohan,  popular  San  Fran- 
cisco orchestra  leader,  will  head  the 
group  of  Calpet  artists  who  have  been 
chosen  because  of  their  known  musi- 
cal versatility. 

*  *     * 

The  California  Petroleum  Company 


has  achieved  a  wide  reputation  for 
pioneering  in  the  broadcasting  of 
opera  through  a  combination  hook- 
up with  KPO  and  KFI. 


Network  Complexities 

It  may  surprise  listeners  to  learn 
that  in  a  growing  number  of  the 
larger  broadcasting  stations  practic- 
ally every  word  that  is  spoken  by  the 
announcers  from  the  time  the  station 
begins  in  the  morning  until  it  con- 
cludes at  midnight  is  written  out. 
Not  only  that,  but  it  is  even  more 
surprising  to  learn  that  what  appar- 
ently seem  impromptu  speeches  have 
been  drafted  two  or  three  weeks 
ahead  of  time.  Just  as  actors  are  fed 
their  lines  and  get  their  cues,  so  is 
it  becoming  with  radio  announcers. 

As  network  broadcasting  increases, 
announcing  by  numerous  announcers 
becomes  more  complicated.  What  one 
man  says  must  dovetail  into  what  an- 
other immediately  following  him  has 
to  say.  There  must  be  no  repetition, 
and  the  whole  thing  must  move  ahead 
on  a  split-second  watch  time  sched- 
ule. 

The  reason  is  that  studio  program 
directors  are  as  a  rule  vastly  more 
concerned  as  to  how  long  it  may  take 
a  man  to  say  a  thing  than  they  are 
with  what  he  is  going  to  say,  al- 
though there  must  be  necessary  pre- 
cautions with  regard  to  the  latter. 

The  result  is  that  practically  every- 
thing that  is  said  in  a  radio  station, 
not  only  by  those  delivering  set 
speeches,  but,  as  has  been  said,  by  an- 
nouncers, is  written  out  in  advance. 


President's  Wife  KFI  Fan 

Word  has  been  received  in  Los  An- 
geles that  Mrs.  Calvin  Coolidge 
spends  many  of  her  evenings  at  the 
summer  White  House  in  the  Black 
Hills  of  South  Dakota  listening  to 
broadcast  station  KFI  in  that  city. 
She  is  greatly  enjoying  this  feature 
of  her  vacation  inasmuch  as  for  the 
past  two  months  she  has  been  un- 
able to  hear  this  station  in  Washing- 
ton, D.  C,  on  account  of  atmospheric 
conditions. 

The  wife  of  the  president  is  quite 
an  ardent  radio  fan,  getting  a  par- 
ticular enjoyment  out  of  listening  to 
distant  stations.  She  has  logged  over 
one  hundred  stations  in  various  parts 
of  the  country,  and  it  is  said  that  she 


July  9,  1927 

has  heard  KFI  one  hundred  and  thir- 
ty-two times. 

*     *     * 

No  Diminution  in 
Summer  Broadcasting 

An  optimistic  view  is  taken  of  the 
forthcoming  Summer's  broadcasting 
by  the  National  Broadcasters'  Asso- 
ciation, which  declares  :"From  what 
information  we  have  been  able  to  ob- 
tain regarding  the  Summer  schedule 
of  the  larger  broadcasting  stations 
they  plan  no  diminution  whatsoever, 
but,  on  the  contrary,  plan  to  make 
the  coming  Summer  schedules  the 
best  that  broadcast  listeners  have 
ever  had.  Not  only  are  these  stations 
planning  to  maintain  the  present 
high  standard  of  their  programs,  but 
many  are  to  add  special  features." 


Behind  the  Microphone 

Estelle  Heartt  Dreyfus'  name  is 
well  known  and  well  beloved  by  all 
music  lovers  of  the  Southland.  There 
is  a  warmth  in  her  voice  and  a  glow  in 
her  tone,  which  combined  with  the 
almost  tangible  joy  which  she  puts 
in  her  singing,  characterize  her  as  a 
sincere  and  fine  artist. 

She  it  was  who  sang  the  first  song 
from  super  station  KFI  in  Los  An- 
geles years  ago.  It  was  Stevenson's 
"Salutation  of  the  Dawn"  and  each 
time  she  presents  a  program  at  KFI 
she  receives  many  requests  for  the 
number  from  receptionists  who  re- 
member the  auspicious  first  night  on 
the  air. 

A  pleasing  feature  of  Mrs.  Dreyfus' 
KFI  recitals  is  her  own  announce- 
ments and  notes  on  the  songs.  She 
has  a  rich,  speaking  voice,  velvety  in 
its  smoothness,  beautiful  diction,  and 
an  excellent  choice  of  words,  which 
fire  the  imagination. 

It  is  to  be  hoped  that  she  will  be 
heard  again  on  the  air  within  the 
very  near  future,  as  those  who  have 
heard  her  consider  her  singing  one  of 
the  most  distinctive  features  which 
has  been  broadcast, 


Summer  DX 

G.  Edward  Elwell.  Jr..  famous  log- 
ger of  distant  radio  stations  is  still 
pulling  them  in.  despite  the  summer 
humidity  at  his  home  in  Bloomsburg, 
Pa.  A  log  of  KFI's  program  for  the 
night  of  June  21  has  been  received  by 
officials  of  that  station.  He  reports 
that  there  was  considerable  atmos- 
pheric disturbance,  but  that  he  was 
able  to  hear  the  program  on  his  loud 
speaker.  This  is  considered  remark- 
able reception  for  the  summer  sol- 
stice, when  most  receptionists  are 
contenting  themselves  with  programs 
from  stations  near  at  hand. 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


DAILY  PROGRAM  BRIEFS 
Week  of  July  24,  1927 

Saturday,  July  30,  7:30  p.  m. 

Felipe  Delgado's  Media  Hora  Es- 
panola  presented  each  Saturday  eve- 
ning at  7 :30  at  KFI  always  pleases  a 
large  audience  of  lovers  of  Spanish 
music.  Senor  Delgado  is  known  as 
California's  greatest  interpreter  of 
Spanish  songs,  and  is  assisted  by 
Edna  Clark  Muir,  pianist.  This  Sat- 
urday's program  will  be  made  up  en- 
tirely of  request  numbers. 

Friday,  July  29,  7  p.  m. 

Alex  Reilly's  Aeolian  Organ  Re- 
citals broadcast  every  Friday  night 
at  7  o'clock  by  KFI  is  one  of  the  most 
consistently  popular  programs  on  the 
air.  Mr.  Reilly  is  rated  as  one  of  the 
finest  artists  of  his  kind  in  California 
and  has  the  happy  faculty  of  incor- 
porating in  his  recitals  the  selections 
which  please  the  greatest  number  of 
people. 

Thursday,  July  28,  9  p.  m. 

KFI  announces  that  the  Sullivan 
light  opera  "The  Mountebanks"  will 
be  broadcast  from  that  station  for  the 
National  Broadcasting  Company  on 
Thursday  at  9  p.  m.  The  Gilbert  and 
Sullivan  pieces  are  enjoying  a  popu- 
lar revival  at  present  and  the  NBC  is 
easily  in  the  vanguard  in  their  pres- 
entations. 

*  *     * 

Wednesday.  July  27.  S  p.  m. 

Those  who  like  the  better  type  of 
popular  and  ballad  music  will  enjoy 
KFI's  program  on  Wednesday  at  8 
p.  m..  when  the  Calpet  String  Quar- 
tet, under  the  direction  of  Chieo  De 
Verde  and  Calpet  Male  Quartet,  and 
Paul  Roberts,  tenor,  are  scheduled  to 
appear.  All  of  these  artists  have 
proved  their  worth  and  artistry  be- 
fore the  microphone  in  the  past,  and 
an  entertaining  hour  may  be  ex- 
pected. 

*  *      * 

Tuesday.  July  26,  8  p.  m. 

Three  of  KFI's  finest  artists  are 
programmed  for  8  o'clock  on  Wed- 
nesday night  from  that  station.  Nellie 
Callender  Mills,  violinist.  I.ilyan 
Ariel,  pianist,  and  James  Burroughs, 
tenor,  are  all  well  known  to  recep- 
tionists and  their  performances  give 
evidence  of  real  artistry  and  appre- 
ciation. 


Monday.  July  2r>.  7 
Gene  Johnston's 

Monday  night  at  7 
will  present  a  nun 
tunes  by  a  Collegi 
Craig   Leitch. 
the  intermissions 
the  orchestra.     Tl 
distinctive  about  tl 
and  the  number 


p.  m. 

Music    Boy    Hour 

o'clock  from  KFI 
iber  of  new  dance 
te  Orchestra,  with 
jlar  tenor  singing 
and  choruses  with 
lere  is  something 
is  weekly  program 

requests  received 


each  Monday  night  is  conclusive  proof 
that  the  audience  is  large  and  en- 
thusiastic. 


Sunday,  July  24,  6  p.  m. 

An  exceptional  hour  of  concert 
music  will  be  presented  at  KFI  at  6 
o'clock  on  the  evening  of  July  24,  by 
the  Santa  Anita  Trio.  These  versatile 
musicians  are  well  known  throughout 
Southern  California,  and  their  recent 
debut  on  radio  has  greatly  popular- 
ized their  artistry. 


Superior  First  Aid 

Nell:  "If  a  man  tried  to  flirt  with 
you,  would  you  call  a  policeman?" 

Bell:  "No,  a  minister." — Florida 
Times-Union. 


"Grandpa's  a  hundred  and  three 
years  old  today,  doctor." 

"Isn't  that  splendid!  And  does  he 
read  or  do  anything?" 

"No,  'e  don't  seem  to  'ave  no  am- 
bition for  nothin'." — Pearson's  Week- 
ly. 


CLUB 
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and    Watches   a    Specialty 

209    POST   STREET   at   GRANT   AVENLE 

San    Francisco.    Calif. 

Call    and    Deliver    in    San     Francisco.     Alameda 

and  San   Mate*    Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual   Attention   Given  to 

Each   Order 

Oliee  «nd   W.rk.:    K3S   Mi.ti.n    St. 

Phone    Merket    7911 

Branch   Of  ire:    7M   Softer  Street 

i  Hotel   Canterbury   Bids.) 

Pfce.De    Preepect    »<.4S 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


PIONEER 


The 
Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show    you 


'preHTTTVn  :WJM4:U(  samples 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas   649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone   connection   in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield    3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

A  CAR  FOR  EVERYONE! 

One  automobile  to  a  whole  country 
of  inhabitants  in  some  of  the  South 
Sea  Islands  and  one  to  every  four  and 
a  fraction  residents  in  the  United 
States.  That  is  about  the  difference 
in  the  ratio  of  distribution  of  the 
27i/>  million  or  more  motor  vehicles 
in  the  world. 

There  is  one  car  to  every  sixty-four 
and  a  fraction  people  on  the  globe. 
This  ratio  is  becoming  smaller  year 
by  year  due  to  the  increasing  popu- 
larity in  all  countries  of  the  American 
idea  of  motor  transportation.  Im- 
proved living  conditions,  diminishing 
of  post-war  effects  and  a  gradual  en- 
richment of  the  working  classes  are 
making  it  possible  for  Mr.  Average 
Citizen  to  have  his  car. 
*     *     * 

Highway  Tuition 

A  school  for  highway  employes  is 
a  recent  innovation  in  New  Mexico. 
Increased  road-building  and  a  de- 
mand for  experienced  highway  main- 
tenance men  have  made  this  step  nec- 
essary. 

In  many  states,  highway  instruction 
is  given  by  correspondence  or  is  an 
incidental  in  some  larger  department, 
but  the  school  in  New  Mexico  is  a 
regular  departmental  activity.  It  is 
located  at  Encino,  has  several  build- 
ings and  shops  and  a  regular  course 
of  instruction  including  lectures,  shop 
work  and  field  work.  There  is  avail- 
able for  practice  at  least  one  unit  of 
every  kind  of  equipment  used  by  the 
department.  The  students,  carefully 
selected  from  many  applicants,  are 
paid  enough  to  live  on  while  taking 


the  course  and  are  given  assignments 
when  their  study  is  completed. 

*  *     * 

Pavement  from 
Cal.  to  Peru 

From  Lima,  Peru,  to  California, 
paved  highways  all  the  way.  That 
is  the  hope  expressed  by  a  South 
American  delegate  to  the  recent  Pan- 
American  trade  convention.  In  his 
speech  urging  the  ultimate  binding 
together  of  the  various  sections  of 
the  continents,  the  Peruvian  said 
that  a  great  amount  of  good  will 
would  be  created  by  the  contact 
brought  about  by  such  connections. 
The  intercourse  thus  gained  teaches 
the  traveler  that  the  fellow  in  the 
other  countries  is  the  same  sort  of 
human  being  as  himself,  he  said. 

National  animosities  are  fostered 
by  lack  of  understanding  and  to  do 
away  with  this  misunderstanding  no 
better  solution  than  international 
travel  could  be  found.  The  gentle- 
man from  Peru  even  ventures  to  hope 
for  an  Arctic  to  Antarctic  Highway 
which  will  complete  the  bond  between 
the  two  hemispheres. 

*  *     * 

Local  Roads 

The  River  Road  from  Oakland  to 
Sacramento  is  now  open  and  in  good 
condition  with  the  exception  of  one 
mile. 

This  road  was  open  ahead  of  sche- 
dule in  order  to  accommodate  the 
holiday  traffic.  No  trucks  or  heav- 
ily laden  vehicles  will  be  allowed  to 
use  the  road  until  July  15th,  at  which 
time  the  road  will  be  open  to  unre- 
stricted travel. 

*  *     * 

Mono  Lake 

Cooking  soda,  92,000,000  tons  of  it 
within  an  area  of  90  square  miles. 
This  fact  never  fails  to  interest  the 
motorist  who  travels  to  Mono  Lake. 

Another  peculiar  feature  of  the 
lake  is  that  seagulls,  traveling  one 
hundred  miles  from  their  homes  on 
the  ocean,  visit  the  the  district  by 
the  thousands  yearly,  to  lay  their 
eggs  and  rear  their  young.  Mark 
Twain  was  much  impressed  by  this 
strange  freak  of  nature. 


Lemon  Squeezer 
Seldom  Used 

There  is  a  little  trick  which  KFI 
announcers  call  "squeezing  the 
lemon."  On  the  announcing  desk 
there  is  a  secret  button,  which  when 
pressed  throws  the  station  off  the  air. 
It  is  used  when  an  artist  is  far  off 
key,  or  borders  on  the  suggestive.  The 
fact  that  the  lemon  has  not  been  used 
for  over  three  months,  speaks  much 
for  the  quality  of  the  artists  pre- 
sented. 


July  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Distance 

We  have  clasped  hand  again,  ah  true, 
We  have  no  quarrel — that  is  done — 
But  nevermore  beneath  the  sun 

Comes  back  to  me  that  friend  I  knew. 


We  shall  break  bread  together;  men 
May  mark  no  difference  in  our  ways, 
But  only  through  my  yesterdays 

The  friend  I  loved  shall  walk  again. 


We  have  forgiven — act  and  speech 

Have  proved  it.   Who  shall  then  surmise 
That  space  between  our  hearts  that  lies 

Unbridged — beyond  all  sound  or  reach ! 


The  March 

I  who  was  very  weary,  turn  again 

To  face  the  journey  of  the  winding  day. 

To  take  my  place  amid  the  march  of  men 
And  be  as  brave  as  they. 


To  toil — to  dare— to  battle — to  rejoice 
Until  night  yields  us  resting  place : 

And  yet  I  have  not  heard  my  captain's  voice 
Nor  ever  seen  his  face. 


Nor  do  I  know  wherefore  we  strive  or  when 
The  strife  shall  end.    1  knew  each  day 

I  take  my  place  amid  the  march  of  men 
And  listen — and  obey. 
— Theodosia  Garrison,  in  "The  Joy  o'  Life. 


Elegy  Written  in  Desperation 

The  dollars  toll  the  knell  of  parting  pay. 

The  waiter  looks  askance  upon  his  tip. 
The  milkman  slowly  plods  his  weary  way. 

And  I  just  curse  and  marvel  at  the  gyp. 


Oft  in  the  early  morning  when  she  parts 

From  me  who's  thrown  my  money  at  her  feet. 
Chill  poverty  doth  grip  my  trembling  heart: 

I  see  myself  go  foodless  for  a  week. 


Vet  I'm  just  one  of  thousands  who  have  said. 

•'I'm  tired  of  falling  for  an  empty  brain," 
Bui  then,  another  wench  will  turn  my  head 

And  soon  I  know  that  I'll  be  broke  again. 

— Exchange. 


LOU  W.  SARTOR,  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All    Popular   Brands   Eastern   and  Western   Oils 

New   Method   Washing  and   Polishing: 

Equipped    With    Latest   Type   Hydraulic    Lifts 

OilinL'   and   Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and   Franklin    Streets  San   Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California  . 

in   conjunction    with 

St.    George    Garage,    410    BuhIi    St.  Monarch    Garage.    1361    Bush   St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

i  stabHaM  1871 


ERNEST   F.   RIXON.    General  Agent 
544  Market  Street.  San  Francisco.  Cai. 
telephone  surra 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  9,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension    Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH .  Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4}4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,  CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK;  PORTLAND,  ORE.;  SEATTLE, 
WASH.  ;  MEXICO   CITY.   MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE  HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,   Automobile   Insurance 


Branch   Office   Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco, 


Calif. 


Western  Pine  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS,     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS,    SMOKESTACKS.    ETC. 

San   Francisco.   Calif.  Los  Angeles,  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


,os>  »5*5«w. 


t£ali(ornia~Aiibrrlisrr. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

Second  Edition 
NOW  OUT  —  50c  PER  COPY 


Finance 


Evidence  as  to  the  abounding  prosperity  of  this  dis- 
trict is  furnished  by  the  reports  of  the  various  San  Fran- 
cisco Banks.     We  note  especially  the  following: 

The  two  Crocker  first  banks  show  a  remarkably  even 
progress,  the  percentage,  computing  the  ratio  of  capital, 
surplus  and  undivided  profits,  being  12.6  per  cent  as  of 
June  30,  1927,  whereas  in  April,  1927,  it  was  12.7.  The 
Crocker  bond  holdings,  two-thirds  being  United  States 
Securities,  total  828,276,146.  The  Crocker  banks  report 
§120,927,707  total  resources  and  deposits  of  S97, 898,514, 
compared  with  S114,561,656  and  893,015,670,  for  these 
items  on  March  23,  1927,  the  last  previous  call  date. 

The  Bank  of  Italy  has  the  largest  total  of  United  States 
Government  securities  in  the  country,  with  the  exception 
of  the  First  National  Bank  of  New  York.  According  to 
the  last  report  of  this  bank,  capital  surplus  and  undivided 
profits  as  appeared  from  the  statement,  amounted  to 
860,990,212  and  deposits  were  8600,846,056.  The  bank's 
liquid  assets  are  43  per  cent  of  its  deposit  obligations, 
higher  than  almost  any  large  bank  in  the  country. 

The  San  Francisco  Bank  publishes  a  very  interesting 
and  prosperous  report.  The  total  assets  are  stated  to 
be  8113,925,831.54.  The  amount  owing  to  depositors  is 
8109,225,831.54  and  to  stockholders  for  the  amount  of 
stock  actually  paid  up,  8100,000,000.  Each  of  the  fore- 
going banks  shows  a  steady  development. 

*  *     * 

One  of  the  most  egregious  forms  of  waste  from  which 
we  are  at  present  suffering  in  this  community  is  the  use  of 
expensive  community  service,  where  individual  commer- 
cial service  would  pay  better.  It  has  been  pretty  well 
shown,  that  one  of  our  counties  could  save  831,000  a  year 
by  the  substitution  of  commercial  busses  for  county- 
owned  busses  for  the  transportation  of  school  children. 

*  *     * 

The  foregoing  is  no  single  instance.  There  is  plenty 
of  work  for  the  California  Taxpayers  Association  as  soon 
as  it  can  settle  down  to  the  job. 

During  the  last  twenty  years  the  Southern  Pacific  fer- 
ries have  carried  474  million  passengers  without  the  loss 
of  a  life  or  serious  accident  through  all  weathers.  More- 
over, the  worst  storms  have  never  caused  a  total  suspen- 
sion of  the  service. 

*  *     * 

It  has  been  proved  beyond  doubt,  according  to  the 
Fish  and  Game  Commission,  that  the  new  method  of  fish 
planting  adopted  last  year  is  a  success.  The  planting  of 
20,600  year-old  trout,  ranging  from  three  to  five  inches 
in  length,  from  the  Mount  Whitney  hatchery  to  Inyo, 
Mono  and  Alpine  counties,  was  carried  through  with  com- 
plete satisfaction  to  the  experts.  This  is  a  fine  achieve- 
ment. 

*  *     * 

Jesse  L.  Lasky  has  come  out  with  a  pronouncement 
which  may  have  a  very  important  effect  upon  the  mov- 
ing picture  industry.  He  insists  that  wages  must  be  cut 
and  that  overhead  must  be  greatly  reduced.  There  seems 
to  be  no  doubt  that  the  film  people  are  awaking  to  the 
fact  that  they  are  carrying  excessive  "overhead"  and  we 
may  expect  disturbance  in  the  industry  until  that  matter 
is  settled. 


Encouraging 

"Could  you  learn  to  love  me?" 

"Well,  I  learned  to  speak  Polish." — Yale  Record. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c,  $1.   35c,  50c,  75c   $1.00.  $1.50   a  la  Carte 
Dancin?  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


Ucwzi/  iJ^ajjJLu,  Oivopp 


490   POST  ST..   S. 

Garfield  231 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,   PALO   ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2  p.  m.    <a   la   carte).     Private  Dining   Rooms 
for    Banquets    and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrcll  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    %  .75 

(II  :80   to  2  p.  m.) 
Dinner,   Week   Days   &  .Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

n   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.m.  to  2:00  p.m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays*  and  Holidays 
4  :S0  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   8:M    \   M    TO  11:00  P,  M 

I'nsurpassed    Cuisine 

1  ""SOL. 

U-Mile    House 

C  Mil     1  BONHASDT 
Formerly   of   Qoldva   Gate   Park   Casino 

^Qk 

CAROLINE  JONES 

iflKf  y^^k 

Luncheon  is  served  from  11:30  to 

^ml(W 

2:30  and  Tea  from  3  to  5 

I'.xclusive   use   of   room   for  club  dinners 

*  .ni.^ 

134  Sutter  St.              Douglas  7118 

LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing   from  6   p.   m.  to  1   a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 
Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmi  thing. 

RADIATOR  WORKS 


Send  us  your  vacation  laundry.     We  pay 
transportation  one  way. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended   Laundry" 

250   Twelfth   St.  PHONE   MARKET  916 

Peninsula   Phone  San   Mateo   1488 


San  Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

aouR 

'   Flood   Buildine.   Powell  and   Market   Streets,  San   Francisco 
PHONE  t; ARKIELD  5394 


Parisian  Dyeing 

and  Cleaning 

MME.  M.  S. 

E.  LEE 

Parisian   Dyeing   i 

nd    Cleaning 

583 
In 

Post    Street 
Virginia    Hotel 

San    Francisco 
Phone   Franklin   2510 

Carquinez  Bridge 


NOW  OPEN 


ON  THE  PACIFIC  HIGHWAY  BETWEEN 

CROCKETT  AND  VALLEJO  "THE  SHORT 

WAY"  between  San  Francisco  Bay  Area  and 

Points  North 

Affording  rapid  transportation  to   all   vacation   points   in 
Napa  and  Lake  Counties,  Russian  River  and  Lake  Resorts. 

AVOID  HOLIDAY  WAITS! 

No  Ferries  OPEN  ALL  NIGHT  No  Delays 


♦«C 


ruf* 


AMERICAN  TOLL  -  BRIDGE  CO. 

525  Market  Street,  San  Francisco,  Cal. 

OSCAR  H.  KLATT,  President  Phone  Douglas  8745 


Famous  cuisine 

...thoughtful  ser- 
vice . . .  centrally  lo- 
cated accommoda- 
tions win  your  heart- 
iest approval  of  the 
Alexandria. 

RATES,  pcp  Day,  Single, 
European  Plan 

120  rooms  with  running  water  #2.50  to  04.00 

220  rooms  with  bath     .     .     .     3.50  to    5.00 

170  rooms  with  bath     .     .     .     6.00  to    8.00 

Double,  04.00  up 

ALSO  a  number  of  large  and    beautiful  rooms  and 

suites,  some  in  period  furnishings  with  grand  piano, 

fireplace  and  bath,  J10  up 


Hotel 

^lexanoria. 


Los  -Angfeles 


Large  and  well  equipped  Sample  Rooms. 

Rancho  Golf  Club  available  to  all  guests 

Wease  'write  for  booklet.  HAROLD  E.  LATHROP.  Manager 


ft*. 


*4 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports— Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto.  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  tower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $3«0.  (This  price  doeB  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco  - 
SS  COLOMBIA,  July  9th;  SS  VENEZUELA.  July  30th.  From  New  York  • 
SS  VENEZUELA.  June  25th;   SS   ECUADOR,  July   16th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,  or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


^Hollywood  Plaza  Hotel- 

HOLLYWOOD   CALIF. 


SAN  FRANCISCO 


Ml    WHITNEY     14,500  lot  High 
[Highest  Point  in  the  United  States) 


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amid  the  Hiih." — Lord  He 


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The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20     1856    hv  FrprW.w  iwa.»;„t(.      d„v,t  i.  a  v.     -m     j     ■  i    «■ 

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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JULY  16,  1927 


No.  29 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


No  Thrill  Left? 

This  is  an  age  of  startling  mechanical  inventions;  an 
age  of  monstrous  international  schemes  and  warfare ;  an 
age  of  colossal  engineering  achievement,  and  at  the  same 
time,  of  individual  attainment  unsurpassed  by  any  other 
period  or  time. 

San  Franciscans  may  hold  conversations  over  the  phone 
with  people  in  London;  we  will  be  able  soon,  not  only  to 
hear  voices  overseas,  but  also  to  behold  the  speakers ;  we 
separate  continents,  and  tunnel  through  lofty  mountains ; 
we  turn  rivers  from  their  original  course ;  we  descend 
"20,000  leagues  under  the  sea" ;  we  interlace  the  poor  be- 
wildered globe  with  a  network  of  wires ;  we  harness  tum- 
bling tons  of  water  power  and  make  it  do  our  bidding ;  we 
become  brothers  to  the  stormy  petrel  and  fly  thousands 
of  miles  across  the  ocean ;  we  have  apparently  mastered 
sea  and  land,  and  now  we  are  mastering  the  very  skies 
above  and  about  us ;  we  wait  no  longer  on  time  and  tide. 

The  ones  who  "blaze  the  trail"  receive  the  acclaim ; 
whatever  is  accomplished  by  their  followers,  no  matter 
if  the  journey  has  been  longer  and  more  arduous,  is  bereft 
of  the  first  flaming  enthusiasm  from  the  fickle  populace. 

People  in  general  are  commenting  on  the  poor  reception 
afforded  our  Hawaiian  fliers,  last  Tuesday.  Not  only  was 
the  "parade"  (if  one  can  so  designate  it)  a  pitiful  at- 
tempt, hardly  more  than  a  "corporal's  guard,"  but  there 
was  a  lack  of  appreciation  in  the  thin  crowd  which  lined 
Market  Street,  a  lack  of  that  ardor  which  greeted  the  lone 
eagle,  Lindbergh,  on  his  arrival  in  New  York.  Did  we 
bestow  so  much  enthusiasm  on  Lindbergh  that  we  had 
none  left  for  these  intrepid  airmen,  whose  journey  across 
the  Pacific  was  even  a  longer  one  than  Lindbergh  accom- 
plished? 

We.  whose  boast  has  always  been  that  "San  Francisco 
knows  how,"  repudiated  our  famous  slogan,  surely,  last 
Tuesday  morning! 


The  "First  Lady" 

A  pessimistic  scientist  lias  stated  that  human  beings, 
in  the  next  titty  years,  will  be  bald,  blind,  deaf  and  unable 
to  use  their  legs  ! 

Statistics  show,  if  I  remember  rightly,  that  there  is  an 
automobile  to  every  3'-j  persons  in  America:  (incident- 
ally. I  belong  to  the  other  half!)  and  an  inclination  on  the 


r  art  of  people  in  general  to  save  shoe  leather  by  motoring. 
"Why  pay  $15.00  a  pair  for  shoes,"  they  ask;  "when  for 
ten  or  fifteen  dollars  a  month  you  can  meet  installments 
on  the  reliable  old  'Lizzie'  and  bundle  in  the  whole  family 
into  the  bargain?"  Why,  indeed? 

Walking  used  to  be  considered  the  cheapest  sport  in  the 
category  of  athletic  occupations;  but  Shank's  mare  is  no 
longer  popular  as  a  money-saver  even  with  the  "op- 
pressed (?)"  working  classes.  Janitors,  bootblacks,  win- 
dow washers, — all,  all  drive  their  own  cars;  only  a  few 
seedy  artists,  poets,  editors,  college  professors  are  still 
compelled. to  shake  their  legs  instead  of  shaking  their 
chassis. 

And  now  comes  the  "First  Lady  of  the  Land,"  our  ad- 
mired Mrs.  Grace  Goodhue  Coolidge,  who  may  bring  back 
to  millions  of  pairs  of  deteriorating  legs,  the  gentle  art 
of  walking.  Mrs.  Coolidge  is  a  walker  who  thinks  nothing 
cf  covering  eight  or  ten  miles  a  day,  and  enjoys  it  im- 
mensely. In  spite  of  her  many,  and  at  times,  no  doubt, 
displeasing  duties,  she  finds  time  to  indulge  in  healthful, 
normal  exercise,  that  incurs  no  expense,  like  golf  or 
tennis,  and  has  been  in  style  since  the  Garden  of  Eden 
first  lured  man  into  its  fascinating  confines. 

Walking  should  be  revived  as  a  fad  by  the  fashionables ; 
the  bourgeoisie  will  soon  follow  suit. 


Birthday  of 
Fargo  Bank 

During  this  past  week,  the  days  of  the  pony  express 
and  stage  coach,  the  time  when  depositors  paid  banks  to 
keep  their  gold,  came  to  mind,  when  the  Wells  Fargo 
Bank  and  Union  Trust  Company,  the  oldest  financial  in- 
stitution in  the  West,  celebrated  its  seventy-fifth  birth- 
day. 

Way  back  in  1852,  the  bank  got  its  start  buying  gold 
d  ist.  From  that  inception,  when  San  Francisco  was  a 
small  town  of  shacks  and  tents,  nestled  in  hills  of  blowing 
sand,  up  to  the  present  great  city  of  palatial  homes  and 
monstrous  sky-scrapers,  the  Wells  Fargo  Bank  has  stood 
for  all  that  is  substantial,  efficient,  modern  and  trust- 
worthy in  the  financial  world  in  this  community.  Freder- 
i  k  L.  Lipman  is  president.  Charles  J.  Deering.  executive 
vice-president. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


THE  PACIFIC  ACES 

The  return  of  Lieutenants  Maitland  and  Hegenberger 
is  an  event  of  first  class  importance  in  the  history  of  this 
community.  It  is  well  that  it  should  be  so  regarded  and 
that  the  heroism  and  daring  which  made  their  feat  pos- 
sible should  have  been  appreciated  by  our  fellow  citizens. 

The  flight  was  a  matter  of  particular  concern  to  the 
whole  of  the  Pacific  Coast,  but  more  than  all  to  San  Fran- 
cisco itself.  The  future  of  aviation  was  greatly  strength- 
ened by  the  exploit  and  the  future  of  aviation  is  bound  up 
inextricably  with  the  future  of  our  dealings  with  the 
Orient  and  our  own  island  possessions  in  Hawaii  and  the 
Philippines. 

The  venture  showed  two  or  three  things  of  first  class 
importance.  It  proved  the  value  of  the  type  of  plane, 
but  that  is  not  so  important,  for  of  course  planes  will 
change  their  type.  It  did  show,  however,  that  radio  sig- 
nals can  be  used  as  guides  and  that  small  islands  can  be 
readily  located  from  enormous  heights  with  certainty 
and  precision.  It  also  proved  that  one  can  map  out  a 
plan  for  air  travel  and  actually  carry  it  out  with  some 
degree  of  certainty,  though  this  latter  fact  may  be  said 
to  have  been  fairly  well  demonstrated  by  European  ex- 
perience. 

But  all  of  these  things  are  very  essential  in  the  forma- 
tion of  the  actual  and  practical  organization  of  air  travel 
and  in  order  that  they  may  be  shown,  some  such  experi- 
ence as  that  of  the  two  men  we  have  honored,  was  neces- 
sary. 

The  work  must  be  followed  up.  The  best  way  to  ac- 
claim our  heroes  is  to  carry  on  their  job.  We  must  have 
a  great  flying  base  here,  from  which  we  can  send  forth 
our  fleets  of  air  vessels  which  will  in  time  be  launched  to 
the  glory  of  our  country  and  the  advantage  of  San  Fran- 
cisco. 

*     *     * 

PHELAN  AND  ROLPH 

There  is  no  man  whose  opinion  on  political  affairs  is 
more  deserving  of  respect  than  in  that  of  ex-Senator 
James  D.  Phelan,  whose  career  in  local  politics  was  one 
of  distinction,  and  whose  national  record  as  U.  S.  Senator 
reflected  the  greatest  credit  upon  himself  and  the  com- 
munity which  sent  him  to  Washington. 

In  the  history  of  San  Francisco  we  have  had  no  Mayor, 
at  least  since  Mr.  Phelan's  own  term  of  office,  which  is 
at  all  comparable  with  that  of  Mayor  Rolph,  who  ever 
since  1911  has  maintained  a  very  high  standard  of  gov- 
ernment and  who  had  with  entire  credit  piloted  the  city 
through  dangerous  and  troublous  times. 

It  is  pleasant  to  see  that  Senator  Phelan  has  expressed 
his  opinion  of  the  career  of  Mr.  Rolph  as  Mayor  in  no 
uncertain  terms.  We  note  that  in  a  recent  interview, 
Mr.  Phelan  is  reported  as  saying  that  Rolph  is  his  own 
logical  successor  and  "none  can  reasonably  deny  that  fact 
if  he  closely  studies  the  Mayor's  actions  while  he  has 
been  in  office."  Mr.  Phelan  also  points  to  a  fact  upon 
which  we  have  dwelt  at  times  in  former  editorials,  that 
is,  that  "Mayor  Rolph  is  the  most  widely  and  favorably 
known  San  Franciscan  in  the  world  and  thus  is  the  city's 
best  advertisement  everywhere." 

That  is  a  great  deal  to  say,  but  it  is  no  more  than  the 
simple  truth.  The  Mayor,  in  addition  to  his  gifts  as  a 
municipal  expert,  is  endowed  with  that  inexplicable  and 


invaluable  quality,  which  belongs  to  very  few,  of  favor- 
ably impressing  himself  upon  the  world  in  general  and  of 
provoking  responses  of  regard  and  esteem  and  even  of 
affection,  from  comparative  strangers. 

This  means  a  great  deal  to  the  city.  It  is  one  of  those 
intangible  which  Bismarck  said  create  destiny.  We  have 
a  marvelous  asset  in  our  Mayor. 

THE  BRIDGE  QUESTION 

So  we  are  not  to  have  a  bridge  over  the  Bay,  because 
such  a  bridge  might  be  an  impediment  to  the  moving  of 
battleships,  in  the  case  of  a  quite  imaginary  war,  to  occur 
at  some  time,  which  is  not  even  predicated.  This  ap- 
pears to  be  a  little  far  fetched.  We  have  every  confi- 
dence in  the  judgment  of  our  naval  authorities  in  con- 
crete naval  matters,  but  we  have  an  idea  that,  as  pro- 
phets, they  are  no  better  equipped  than  any  one  else  to 
give  an  opinion. 

The  welfare  of  San  Francisco  is  no  hypothetical  ques- 
tion. It  is  a  matter  of  immediate  and  definite  concern. 
There  is  no  doubt  at  all  that  the  erection  of  a  bridge  over 
the  bay  is  very  important  to  the  future  and  even  to  the 
present  of  this  city,  for  values  are  influenced  by  the  pos- 
sibility or  non  possibility  of  rapidity  of  movement  and 
the  opening  of  new  avenues  of  transportation  and  com- 
merce. We  are  confronted  with  a  reality  against  which 
a  mere  hypothesis  has  no  standing. 

Even  the  hypothesis  is  subject  to  criticism.  Rear  Ad- 
miral William  S.  Sims,  for  whose  judgment,  it  may  be 
said  at  once,  we  have  the  greatest  respect,  says  that  the 
battleship  is  no  longer  the  mainstay  of  the  navy ;  that 
the  submarine  and  the  airplane  have  "clipped  its  wings." 
He  recommends  that  battleships  be  sent  up  the  Missis- 
sippi well  out  of  the  way  in  the  next  war  and  that  sub- 
marines and  airplanes  take  the  front  offensive.  And  we 
know  very  well  that  Great  Britain  in  the  last  war  care- 
fully cuddled  her  battleships  in  Scapa  Flow. 

Of  course,  if  our  bridge  were  a  risk  to  the  country,  we 

should  be  willing  to  make  a  sacrifice,  but  hardly  to  such 

a  bugaboo  hypothesis  as  has  been  stated. 
*     *     * 

DUCK  PROTECTION 

It  is  not  long  ago  since  carts  used  to  make  the  rounds 
of  the  San  Francisco  streets,  selling  ducks  in  season. 
Most  of  us  can  remember  that  very  well.  It  is  now  some 
years  since  we  could  buy  wild  ducks  in  the  markets  and 
the  restaurants  have  been  forbidden  to  serve  them  for 
these  many  moons.  To  the  older  ones  among  us  the 
recollection  of  duck  and  its  festive  accompaniments  on 
rainy  days,  in  the  old  fashioned  eating  houses,  brings  the 
sigh  of  regret. 

Now,  it  is  probable  that  the  United  States  government 
will  be  called  upon  to  furnish  protection  for  the  breeding 
of  wild  ducks  and  a  place  of  refuge  for  them  round 
Klamath  Lake.  It  is  proposed  to  survey  Klamath  Lake, 
Malheur  Lake,  in  Oregon,  California  lands  along  the  San 
Joaquin  River  and  the  marsh  country  of  Utah.  It  is  even 
designed  to  eliminate  the  alkaline  deposits  in  these  sec- 
tions so  that  ducks  may  breed  in  comfort.  To  meet  this 
expense  a  fund  has  been  raised  by  the  United  Duck  Club. 

The  biological  department  of  the  U.  S.  Department 
of  Agriculture  looks  with  favor  on  the  plan  and  there  is 
little  doubt  that  the  federal  government  and  possibly, 
also,  the  state  governments,  will  be  called  upon  to  provide 


July  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


appropriations  so  that  the  ducks  may  have  good  places  in 
which  to  rear  their  families  and  make  future  sport  pos- 
sible. It  is  hard  to  see,  however,  how  public  funds  can 
be  used  to  sustain  a  sport  which  has  now  become  so  lim- 
ited and  for  the  development  of  which  private  preserves 
from  which  the  public  is  carefully  excluded,  have  been 
found  necessary. 

The  foregoing,  however,  plainly  reveals  the  revolution 
which  has  occurred  in  the  life  on  the  Pacific  Coast.  It  is 
little  more  remote  than  yesterday  since    duck    shooting 

was  the  easiest  and  least  expensive  of  sports. 

*  *     * 

CUSTOMER  OWNERSHIP 

In  a  recent  speech  to  the  Pacific  Coast  Electric  Asso- 
ciation at  Santa  Cruz  a  short  time  ago,  Commissioner 
Leon  A.  Whitsell  of  the  Railroad  Commission  stated  that 
there  was  in  this  State  a  large  increase  in  customer  own- 
ership of  public  utility  securities.  There  are,  he  said, 
in  this  State,  approximately  250,000  citizens  who  have  a 
direct  financial  interest  in  the  electric  service  companies. 
It  is  through  this  customer  ownership  that  the  utilities 
companies  have  been  largely  able  to  finance  themselves 
at  home. 

This  customer  ownership  shows  very  plainly  a  com- 
plete confidence  on  the  part  of  the  public  in  the  operation 
and  success  of  the  public  utilities  companies  and  is  a  proof 
of  the  esteem  in  which  they  are  held  by  the  masses  of  the 
citizens.  It  is  the  simplest  and  most  conclusive  reply  to 
the  criticisms  which  are  levelled  at  the  companies  by  the 
irresponsible  press.  People  do  not  invest  their  money  in 
enterprises  which  they  do  not  esteem  and  in  whose  con- 
duct they  have  no  confidence.  The  public  utility  com- 
pany serves  the  public.  It  is  appreciated  in  proportion  to 
the  degree  and  kind  of  service  which  it  renders.  Appre- 
ciation of  that  service  is  shown  by  further  public  invest- 
ment.    This  is  a  perfectly  natural  and  logical  sequence. 

The  reason  for  this  result  is  a  matter  of  argument. 
The  strong  upholder  of  the  state  commissions  says  that 
it  is  due  to  public  regulation  and  points  to  the  fact  that 
the  regulation  of  public  utilities  has  reached  a  more 
highly  developed  plane  here  than  elsewhere.  The  advo- 
cate of  non-interference  on  his  part  insists  upon  the  ability 
and  high  mindedness  of  the  corporate  management. 

*  *     * 

BABSON  AND  OURSELVES 

There  is  no  more  reliable  and  esteemed  financial  expert 
in  the  United  States  than  Roger  Ward  Babson.  His  eco- 
nomic forecasts  and  estimates  are  received  with  the 
greatest  respect.  All  over  the  world  his  opinion  is  re- 
garded as  sound  and  reliable.  When  he  says,  therefore, 
as  he  did,  here,  the  other  day,  that  "If  statistics  mean 
anything,  the  Pacific  Coast  will  be  the  most  active  and 
densely  populated  section  of  the  United  States  in  the  fu- 
ture," it  is  no  empty  declaration. 

There  is  nothing  new  in  this  to  most  of  us  here  who 
have  foreseen  this  development,  signs  of  which  have  lie- 
come  more  and  more  apparent  as  the  tide  of  international 
trade  has  set  to  an  ever  increasing  extent  in  our  direc- 
tion. The  awakening  of  Asia  and  the  ever  growing  de- 
mands for  the  products  of  civilization  on  the  part  of  those 
great  masses  of  people  resident  in  the  Orient  creates  an 
illimitable  market.  This  Coast  must  be  the  distributing 
point  for  the  greater  part  of  the  products  of  the  western 
world  and  this  in  turn  means  increasing  population  and 
vastly  increasing  wealth. 

Here,  around  the  Hay  of  San  Francisco,  will  be  the  cen- 
tral point  of  that  distribution  and  the  cities  within  that 
area,  will  develop  with  enormous  celerity  and  accumu- 
lated energy.  For,  as  the  activity  connected  with  this 
extension  of  commerce  shows  itself,  there  will  be  a  move- 
ment of  wealth  and  population  to  the  point  of  contact 
between  the  Occident  and  the  Orient. 


From  Brighter  Pens  Than  Ours 


Auntie  (arriving  on  beach) — Well,  my  dears,  looking 
for  pretty  pebbles? 

Nephew — No,  we've  forgotten  where  we've  buried 
Uncle. — Humorist. 

*  *     * 

Politician — How'd  you  like  to  be  elected  president  by  a 
unanimous  vote  of  the  people,  Senator? 

"Impossible!" 

"Not  at  all.  I'm  going  to  get  up  a  third  party,  and  call 
it  the  Morons'  League." 

*  *     * 

Artist  (to  friend) — See  that  picture  over  there?  Well, 
I  painted  it,  and  a  million  wouldn't  buy  it! 

Friend — Well,  I'm  one  of  the  million ! — Ohio  State  Sun 

Dial. 

*  *     * 

"I'm  happy  and  all  that,  of  course,  old  chap;  still,  I 
wish  my  wife  wouldn't  talk  so  much  about  her  last  hus- 
band." 

"Forget  it — mine's  always  talking  about  her  next." — 

Tit.  Bits. 

*  *     * 

The  trouble  with  the  School  of  Experience  is  that  the 
diploma  begins  with  the  words:  "Here  lies." 

*  *     * 

One  reason  for  the  divorce  evil  is  that  people  don't 

divorce  evil. 

*  *     * 

Vicar  (to  his  sidesmen) — As  I  shall  be  preaching  on 
"Thrift"  this  morning,  I  think  it  would  be  advisable  to 

take  the  collection  before  the  sermon. — Passing  Show. 

*  *     * 

Pappara — How  can  you  bear  to  fiddle  while  Rome  is 
burning? 

Nero — It's  the  best  I  can    do — the    saxophone    hasn't 

been  invented  yet. 

»     *     * 

"Oh,  waiter — what  is  this  you've  brought  me?" 
"Why,  that's  bean  soup,  sir." 

"Of  course,  it's  been  soup,  but  what  is  it  now?" — 
Louisville  Satyr. 

»     •     * 

Visitor — Say.  chappie,  can  you  tell  me.      .     .     . 
Collegiate — Yes;  but  it  will  take  me  a  half  hour  to 

to  get  it. — Brown  Jug. 

*  »     « 

Old  Friend — How  did  your  children  turn  out? 
"First   rate.     Moira's  bootlegging  and  Aloysius  is  hi- 
jacking— I  only  hope  they  don't  come  into  conflict." 

*  *     * 

First  College  President — What  is  the  difference  be- 
tween a  beautiful  and  a  dumb  stenographer? 

Second  College  President — You  can  fire  the  dumb  one. 

— Wesleyan  Wasp. 
«     »     * 

Bobbed  hair  is  easy  to  comb  and  doesn't  catch  on  a 

man's  coat  buttons. 

«     •     » 

Traced  to  the  Source 

Small  Boy  in  the  Country — No,  mama,  I  won't  drink 
this  milk.  I  will  drink  milk  that  comes  from  a  wagon; 
but  do  you  know  where  they  got  this  milk?  They  pulled 
it  out  of  a  cow. — Pointer. 

The  real  millennium  will  come  when  the  pedestrian 
and  the  motorist  shall  lie  down  together. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


OGieT 


By  Antoinette  Arnold 


July  Finds  Favor 
With  Happy  Brides 

July,  so  it  seems,  is  competing,  fav- 
orably, with  the  month  of  June  for 
happy  wedding  days. 

This  year,  apparently,  there  are 
not  enough  days  in  June  for  wedding- 
ones  and  so  the  sister  month  of  July 
is  liberally  sharing  honors  in  record- 
ing nuptials. 

Why  not?  July  is  wonderful.  Flow- 
ers are  marvelous,  the  sunshine  is 
radiant  and  there  is  everything  to  en- 
courage July — month  of  rubies  and 
joy — for  merrily  tuned  marriage 
bells. 

So  ring  out — wedding  bells,  from 
June  through  December  and  make 
this  world  lovelier! 

Besides — young  folks  will  get  mar- 
ried anyway.   So,  let's  be  co-partners 
and  cheer  them  along  their  way ! 
*     *     * 

Birmingham  Wedding  One 
Of  Elegance  and  Charm 

St.  Luke's  Church,  this  past  week 
(on  Thursday,  July  7,  to  be  exact), 
was  the  scene  of  one  of  the  most 
charming  and  really  elegant  weddings 
which  has  ever  taken  place  in  San 
Francisco. 

The  bride,  Miss  Eleanor  Birming- 
ham, daughter  of  Mr.  and  Mrs.  J.  E. 
Birmingham,  was  truthfully  a  picture 
of  loveliness.    She  is  such  a   pretty 
girl,  so  naive  and  attractive — and  in 
her  bridal  gown  she  looked  as  if  she 
had  just  stepped  out  of  some  charm- 
ing story-book,  as  she  walked  up  the 
aisle  of  the  church   to   become   the 
bride    of    Lieutenant    Ralph    Harold 
Henkle,  United  States  Navy. 
It  was  a  tulle  wedding. 
The    bride's    snow-white    wedding 
gown    was    made    entirely    of    white 
tulle — yards  and  yards  of  tulle  form- 
ing tiers  of  filmy  ruffles.    Her  wed- 
ding veil  fell  from  an  elegant  orange- 
blossom  cluster  fastened  at  the  back 
of  her  head  while  a  most  becoming 
arrangement  of  orange  blossoms  en- 
circled her  pretty  face. 


As  she  stood  before  the  altar  tak- 
ing her  marriage  vows,  her  bridal 
veil  fell  the  entire  length  from  the 
altar  down  onto  the  steps  leading  into 
the  sanctuary.  Never  have  I  seen  such 
an  exquisite  wedding  veil.  In  fact, 
the  whole  wedding  was  a  vision ! 

Miss  Alma  Birmingham,  the  cele- 
brated pianist,  sister  of  the  bride, 
came  out  from  Chicago  to  act  as 
maid-of-honor.  Her  dress  was  also  of 
tulle,  rose  pink,  made  with  many  ruf- 
fles, with  a  large  picture  hat  match- 
ing it  in  color  tones.  She  carried  a 
shower  bouquet  of  roses  the  same 
shade.  ,-,., 

Four  bridesmaids  wore  tulle  gowns, 
beruffled  alike,  and  with  shower  bou- 
quets and  tulle  riats  to  match.  The 
blending  colors  ;)vere  of  shades  of 
green  worn  by  two  bridesmaids ;  and 
orchid  color  worn  by  the  other  two 
bridesmaids,  who  were  Misses  Vir- 
ginia Hart,  Audrey  Kirkbride,  Fran- 
ces Boyd  and  Mrs.  Walter  Leach. 

They  were  all — so  attractive,  so 
youthful  and  charming! 

Each  one  of  the  bridesmaids  car- 
ried a  huge  shower  bouquet  of  sum- 
mer flowers. 

Yes,  the  bride's  bouquet  was  a 
shower,  but  it  was  one  of  the  most 
beautifully  arranged  bridal  bouquets 
we've  seen  this  season,  and  was  en- 
tirely of  lilies  of  the  valley  with 
strands  of  filmv  ribbons. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An   Inn    of    Unusual    Excellence 

Wire  or   write   for   reservations  on  your 
next  trip  south 


Flower  Girl 

Little  Jane  Dunne,  whose  blonde 
hair  was  so  pretty,  and  who  wore  a 
frock  of  pink  tulle,  was  the  flower 
girl  at  Miss  Eleanor  Birmingham's 
wedding.  Her  basket  was  filled  with 
flowers  of  rare  pink  combinations. 

Jimmie  Dunne,  attired  in  a  natty 
sailor  suit,  was  an  escort  of  dainty 

little  Jane,  his  sister. 

*  *     * 

Famous  Singer  Mother 
Of  Pretty  Bride 

Mrs.  Lillian  Birmingham,  one  of 
California's  most  famous  contralto 
singers,  is  also  known  for  her  excel- 
lent taste  in  dressing.  At  her  daugh- 
ter's wedding  she  wore  a  dress  which 
attracted  admiration.  It  was  made  of 
June  rose  gorgette,  with  which  she 

wore  a  hat  to  match. 

*  *     * 

Navy  Officers 

Lieutenant  John  Richmond  was 
best  man.    The  ushers  were  Lieuten- 


ant-Commander Callahan  and  Lieu- 
tenants U.  S.  N.  Elles  Hugh  Geisel- 
mann,  W.  P.  Clark,  and  H.  W. 
Toomey,  all  of  the  Mississippi,  the 
ship  of  the  bridegroom. 

As  the  bridal  party  passed  out  of 
the  church  the  navy  officers  formed 
the  customary  aisle  with  raised 
swords  which  is  always  so  fascinat- 
ing to  those  of  us  who  love  this  sight 
and  value  it  significance. 

Rev.  W.  W.  Jennings  of  St.  Luke's 
Church  officiated  at  the  ceremony, 
with  Rev.  Frederick  Clampett,  who 
had  baptized  the  bride,  assisting  in 
the  marriage  ceremonies. 

Dr.  J.  Humphrey  Stewart,  another 
old-time  friend  of  the  Birmingham 
family,  came  up  from  his  San  Diego 
home  to  play  the  wedding  march  for 
the  beautiful  bride  and  added  just  an- 
other touch  of  real  sentiment  and 
loveliness  to  this  perfect  wedding. 
*     *     * 

Home  Reception 

A  reception  to  intimate  friends  and 
relatives  was  held  at  the  home  of  the 
bride's  parents  on  Pierce  street  im- 
mediately following  the  wedding. 

Distinguished  relatives  who  came 
West  to  attend  Eleanor  Birmingham's 
wedding  included  Mrs.  Ferdinand 
Dorries  of  Buffalo.  Others  present 
were:  Mr.  and  Mrs.  Carl  Kraft,  Dr. 
and  Mrs.  Howard  Fletcher  and  Mr. 
and  Mrs.  George  Gunn. 

Lieutenant  Henkle  is  the  son  of 
Charles  B.  Henkle  of  Indianapolis. 
After  a  honeymoon  trip  the  young 
couple  will  locate  at  San  Pedro  where 
Lieutenant  Henkle  is  stationed. 

The  Birmingham  home  was  gorge- 
ously decorated  in  pastel  shades  for 
the  reception,  where  a  sumptuous 
wedding  feast  was  served,  while  ex- 
quisite music  was  part  of  the  wed- 
ding day  and,  upon  request,  song  se- 
lections were  sung  by  Lillian  Birm- 
ingham, mother  of  the  adorable  bride. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN,    Proprietor 


July  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Honor  Bride 

Mrs.  LeRoy  Linnard,  bride  of  the 
well-known  hotel  manager  of  the 
Fairmont  Hotel,  was  the  honor  guest 
at  an  elaborate  society  eventlgiven  by 
the  California  Hotel  Women's  Club  of 
which  Mrs.  John  Zeeman  is  president. 

The  affair  took  place  at  the  newly 
opened  Benjamin  Franklin  Hotel,  San 
Mateo,  last  Tuesday,  and  during  the 
day  many  special  events  were  intro- 
duced in  compliment  to  Mrs.  Linnard. 

Hotel  men  of  the  district  were  wel- 
comed in  the  evening,  when  an  elab- 
orate dinner  dance  was  given  by  the 
hotel  club  women. 

Prominent  members  who  have  been 
away  on  vacation  were  welcomed 
home — Mrs.  Florence  Lombard  and 
Mrs.  A.  C.  Grimm.  Mrs.  Lombard  has 
just  returned  from  a  three  months' 
trip  to  New  York  via  the  Panama 
Canal.  Mrs.  Grimm  has  spent  several 
months  in  Honolulu. 

*     *     * 

Burlingame  Fetes 

One  hundred  young  people  of  Bur- 
lingame have  formed  a  dancing  club 
to  meet  at  the  Burlingame  Country 
Club  during  their  vacations  from 
school.  The  first  meeting  took  place 
last  week. 

The  patronesses  of  the  dances  as- 
sisted in  making  the  evening  a  suc- 
cess. They  are  Mrs.  Robert  Hender- 
son, Mrs.  Arthur  Rose  Vincent,  Mrs. 
Robert  Hays  Smith,  Mrs.  Lewis  Car- 
penter and  Mrs.  Walker  Salisbury. 

Members  of  the  club  include  Miss 
Isobel  McCreery,  Miss  Patricia  Tobin, 
Miss  Janet  Whitman,  Miss  Sybil 
Coryell,  Miss  Barbara  Carpenter,  Miss 
Heath  Hamilton,  Miss  Florence  Mc- 
Cormick,  Miss  Evelyn  Taylor,  Miss 
Inez  Mejia,  Miss  Marianna  Casserly, 
Miss  Marianne  Avenali,  Miss  Gloria 
Ames,  Miss  Genevieve  Hart,  Miss 
Dale  King,  Miss  Katherine  Stent, 
Miss  Elena  Musto,  Miss  Daisy  Bell 
Overton.  Miss  Elizabeth  Vincent, 
Miss  Virginia  Webb,  Miss  Laura  Doe, 
Miss  Peggy  and  Miss  Evelyn  Salis- 
bury, Miss  Sallie  Ordwav,  Miss  Mary 
McCarthy. 

Also  Messrs.  Harry  Poett  Jr..  Wil- 
liam Sullivan.  Fentress  Kuhn,  William 
Kuhn,  Charles  Bancroft,  Val  Scales, 
Robert  Girvin,  Mark  McCann  Jr., 
John  Shortridge,  James  V.  Coleman, 
William  H.  Taylor.  Corral)  Plant. 
Lent  Hooker.  Geiger  Lee.  Russell 
Pratt.  Albert  Ames.  Charles  McCor- 
Blick  Jr..  Walter  Newhall.  John  Hayes 
and  Xieol  Smith. 

Mr.  and  Mrs.  Lewis  Carpenter  and 
their  daughter,  Miss  Barbara  Carpen- 
ter, gave  a  large  dinner  at  their  home 
in  Burlingame  in  advance  of  the  dance 
and  entertained  the  patronesses  and 
about  twenty  young  people. 


HOTEL   MARK    HOPKINS 
Nob   Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:   From   $4  per  day 


Dances  and  Many 
Diversions  at 
Lovely  Tahoe  Tavern 

Week-end  parties  at  Tahoe  Tavern, 
especially  this  past  week,  included 
many  novelties. 

Dances,  motion  picture  filming  and 
special  programs  drew  large  numbers 
of  summer  residents  from  various 
other  Lake  Tahoe  resorts  to  the  Tav- 
ern. 

Venetian  night,  July  16,  will  be  un- 
usually elaborate  for  which  prepara- 
tions have  been  made  under  skillful 
management  and  with  much  thought. 
Miss  Marjorie  Day  has  charge  of  the 
program  for  tonight's  celebrations. 
Saturday,  July  16,  and  under  the  full 
moon  which  now  travels  the  skies 
there  will  be  an  Italian  street  bazar 
established  on  the  Tavern  pier.  Pretty 
girls  will  offer  wares  to  visitors  and 
every  one  taking  part  is  pledged  to 
appear  in  Italian  costumes. 

An  illuminated  boat  parade  will  be 
held  on  the  Lake  at  9  o'clock  with 
sailing  crafts  of  all  kinds  in  the  spec- 
tacular event.  After  the  parade  there 
will  be  an  Italian  buffet  supper  in  the 
Casino  with  Italian  troubadours  pro- 
viding the  music  and  the  program 
features.  Then  will  follow — dancing 
to  the  lilting  and  tantalizing  music  of 
the  Tavern  Orch  stra  directed  and 
conducted  by  Anson  Weeks. 

Special  races  are  -cheduled  for  Sun- 
day. July  17.  and  as  a  large  number 
of  entries  are  already  registered  the 
event  promises  to  be  of  exceptional 
interest. 


Prominent  Personages 

Many  prominent  California  fami- 
lies and  many  d  'inguished  people 
from  various  part-  of  the  country  are 
registered  at  Tahoe  Tavern,  where 
there  are  too  many  good  times  to  miss 
and  too  many  wor  lerful  events  to  let 
escape. 


Prominent  among  the  present  visi- 
tors from  San  Francisco  at  Tahoe 
Tavern  are:  Mr.  and  Mrs.  Harry  J. 
Daniels,  Miss  Beatrice  Horst,  Miss 
Helen  Horst,  Mr.  and  Mrs.  B.  S.  Berry, 
Miss  Muriel  J.  Aldrich,  Downey  Saun- 
ders, Oliver  Fountain,  Miss  Inez  M. 
Oldham,  Miss  Lilian  McClintic,  Mr. 
and  Mrs.  F.  R.  Short,  Nancy  Short, 
Mrs.  Belle  Congdon,  Mr.  and  Mrs.  Roy 
Arnold,  Mr.  and  Mrs.  E.  J.  Stanley, 
Mr.  and  Mrs.  Kirkham  Wright,  Mr. 
and  Mrs.  George  D.  Keller  and  child, 
Mr.  and  Mrs.  F.  C.  Rivinius,  Mr.  and 
Mrs.  M  .E.  Pinckard,  Miss  Dorothy 
Pinkard,  Mr.  and  Mrs.  C.  0.  Carlston, 
Mr.  and  Mrs.  W.  H.  George,  Miss  Isa- 
bel George,  Miss  Frances  George,  Mr. 
and  Mrs.  J.  A.  Schearer. 

Many  from  Berkeley,  the  Univer- 
sity City,  are  sojourning  this  year  at 
Tahoe  Tavern  which  increases  in 
popularity  all  the  time.  They  include: 
Mrs.  E.  Bushwalter,  Mrs.  Edward  de 
Laveaga,  Miss  Lucia  de  Laveaga,  Mr. 
and  Mrs.  Robert  Menning.  From  Oak- 
land, those  at  the  Tavern  include  Mr. 
and  Mrs.  P.  Von  An,  Mrs.  Edward 
Watson,  Miss  Betty  Watson,  Miss  M. 
E.  Kerr,  Herbert  E.  Dow,  Mr.  and 
Mrs.  J.  P.  Crossley,  Miss  F.  Archer, 
Miss  J.  N.  Hodge.  Piedmont:  Mr.  V. 
E.  Pay,  Mr.  H.  A.  Mosher,  Dr.  and 
Mrs.  Homer  T.  Craig. 

*  *     * 

Mrs.  Levin  Has  Vacation 
Near  Los  Gatos  Foothills 

Mrs.  Al  Levin  and  son,  young  Ed- 
ward Levin,  are  spending  a  delightful 
vacation  at  Los  Gatos  where  they 
have  been  for  several  weeks.  Mr. 
Levin,  the  prominent  theater  man  of 
Northern  California,  motors  down 
evenings  from  San  Francisco  to  Los 
Gatos  to  be  with  his  family. 

*  *     * 

Yosemite  Guests 

Dean  Wilmer  Gresham  of  Grace 
Cathedral,  and  Mrs.  Gresham  are 
spending  vacation  days  in  Yosemite 
Valley  and  stopping  at  the  Yosemite 
Lodge. 

Will  C.  Wood,  State  Superintendent 
of  Banks,  and  Mrs.  Woods  are  at 
Camp  Curry,  enjoying  the  wonders 
of  the  great  National  Park. 

*  *     * 

Prominent  Visitors 

Among  recent  arrivals  of  interest 
in  the  army  set  are  Lieutenant  and 
Mrs.  Warren  J.  Clear,  who  are  at  the 
Clift  Hotel.  Lieutenan  Clear  has  been 
stationed  at  Fort  Benning,  Ga.,  and 
has  come  to  San  Francisco  to  report 
for  duty  with  the  30th  Infantry. 

*  *     * 

Horace  Darton.  son  of  Mrs.  Frank 
Ainsworth  by  a  former  marriage,  will 
visit  his  mother  here.  He  is  vice- 
president  of  a  bank  in  Houston,  Tex. 
He  will  remain  several  weeks. 
(Continued  on  page  9) 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


Pleasure's  Ww 


obey  no  wand  bui  pleasures 

_  75/77  Aloone. 


By  Josephine  Young 


"San  Francisco  Knows 
Its  Drama  and  Wants 
Nothing  But— 'Drama'  " 

Now,  comes  along  young  Edward 
Belasco,  younger  brother  of  David 
Belasco,  and  this  brilliant  and  far- 
seeing  young  man  points  out  the  likes 
and  dislikes  of  San  Francisco's  audi- 
ences. 

It's  refreshing  to  hear  this  young 
Californian  speak  of  his  profession — 
the  profession  which  has  made  the 
name  of  Belasco  an  honored  one, 
throughout  the  civilized  world. 

Edward  Belasco  knows  audiences 
from  one  coast  to  the  other.  Of  the 
West,  he  says: 

"San  Francisco  will  have  none  of 
the  patently  risque  plays."  Then,  in 
emphatic  words  does  this  young  the- 
atrical man  declare: 

"For  twenty-five  years  I  was  with 
the  Alcazar  company  here  and  I  have 
had  ample  opportunity  to  observe  the 
public's  likes  and  dislikes.  Never  in 
all  that  time  have  San  Francisco  au- 
diences patronized  a  patently  risque 
play. 

"People,  here,  do  not  pay  their 
money  to  support  salaciousness." 
Then  adds  Edward  Belasco: 
"I  am  proud  of  the  attitude  of  San 
Francisco  people.  They  recognize 
what  is  really  artistic.  They  differ- 
entiate between  'dirt'  and  drama." 

Greetings,  from  our  hearts  ,Mr. 
Belasco ! 

Young  ideas — like  yours — are  mak- 
ing dramatic  history  and,  an  appre- 
ciative people  shall  turn  the  tide  in 
your  favor,  and  generation  now  in 
the  budding,  shall  arise  and  pronounce 
you: 

"True  to  the  Belasco  ideals!" 
*     *     * 

Curran 

Madge  Kennedy,  with  Sidney  Black- 
mer,  Mary  Marble  and  Percy  Haswell 
will  begin  an  engagement  in  "Love 
in  a  Mist"  at  the  Curran  Theater,  the 
opening  performance  to  be  Sunday 
night,  July  17,  following  the  closing 
performance  today,  Saturday,  of  "The 
Barker,"  a  colorful  comedy  featuring 
John  St.  Polis,  Isabel  Withers  and 
Virginia  Cleary. 

Belasco,  Butler  and  Davis  in  asso- 
ciation with  Charles  L  Wagner  are 
presenting  the  versatile  Miss  Ken- 
nedy and  an  excellent  supporting  cast. 


"Love  in  Mist"  comes  here  after 
its  successful  run' of  ninety-one  weeks 
engagement  in  the  East  and  will,  no 
doubt,  pack  the  Curran  Theater  dur- 
ing its  performances  here. 
*     #     * 

Lurie 

"Chicago"  will  complete  its  engage- 
ment with  this  coming  week's  per- 
formances at  the  Lurie  Theater  on 
Geary  street  near  Mason. 

This  Louis  0.  MacLoon  comedy  hit 
features  Nancy  Carroll  in  one  of  her 
best  character  roles,  in  which  she 
portrays  the  pai-t^of  Roxie  Hart.  Good 
acting  and  suspense  with  the  lure  of 
"the  unexpected"  are  uppermost  feat- 
ures of  this  play  with  lines  which 
classify  it  as  comedy-drama,  although 
there  is  much  to  stir  one's  desper 
emotions. 

Clark  Gable  commends  himself  not 
only  for  his  good  acting  but  because 
he  does  appear  as  a  real  reporter — 
and  heaven  knows  the  stage  seldom 
gives  us  the  "real"  from  newspaper 
fields  or  editorial  offices.  Reporters 
have  unusual  intelligence  (most  folks 
admit) — but  oh,  the  way  the  play- 
wright draws  them — is  a  crime.  Wel- 
come Mr.  Gable,  and  equally  welcome 
Mr.  Barry  Townly,  the  defense  law- 
yer— though  we  might  not  like  ex- 
actly what  they  have  to  do,  we  like 
the  way  they  do  it. 

"Chicago"  pokes  its  fingers  at 
newspapers  and  newspaper  reporters 
— but  so  much  does  the  local  craft 
take  the  lambasting  in  merriment 
that  this  past  week  the  whole  Press 
Club  went  in  a  body  to  one  of  the  per- 
formances and  afterwards  enter- 
tained the  whole  cast  of  "Chicago"  in 
their  interesting  and  attractive  club 
rooms. 

*     *     * 

Warfield 

W.  C.  Fields,  formerly  of  the  Fol- 
lies, and  at  present  one  of  the  most 
popular  comedians  of  filmland,  comes 
to  the  Warfield  Theater  Saturday, 
July  16,  in  "Running  Wild." 

Pretty  Mary  Brian  is  the  star, 
playing  opposite  in  the  role  of  the 
adorable  daughter  and  Claud  Buch- 
anan is  her  "boy  friend."  Marie  Shot- 
well,  Barney  Raskle,  Frederick  Bur- 
ton are  in  the  cast. 

In  "Running  Wild"  the  woes  of  the 
henpecked  husband  are  told  in  com- 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Meet  The  Wife."  Henry  Duffy  Comedy  star- 
ing;   Mar-inn     Lord. 

Curran,  Geary  nr.  Mason 

"Love  In  A  Mist."  Madge  Kennedy  and  Sid- 
ney Blackmer  in  a  comedy  supported  by  Mary 
Marble    and    Percy    Haswell. 

Lurie,  Geary  at  Mason 

"Chicago."  A  satire  on  American  jurispru- 
dence aptly  termed.  "Getting  Away  with  Mur- 
der." 

President,  McAllister  nr.  Market 

"The  Ghost  Train."  A  Henry  Duffy  mystery 
drama. 

*        »        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  stage.  "Our  Gang."  The  Hal  Roach 
Kiddies  of  movie  fame  in  person.  Additional 
vaudeville    acts. 

On  The  screen,  "The  Little  Adventuress."  fea- 
turing Vera  Reynolds,  Victor  Varconi  and 
Phyllis    Haver. 

Orpheum,  O'Farrell  nr.  Powell 

Henry  Santrey  and  his  hand,  Harry  and  Anna 
Seymour  are  held  over  for  the  second  week  as 
headliners   of   a   bill   of   vaudeville. 

Pantages,  Market  at  Hyde 

"The  Country  Beyond"  with  OKve  Borden. 
Ralph  Graves  and  Gertrude  Astor  on  the 
screen    and    a    program    of    vaudeville. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 

*        *        * 

ON  THE  SCREEN 

DOWN    TOWN 

California,  Market  at  4th 

"Resurrection.*"  Screen  version  of  Tolstoy's 
story  starring  Dolores  Del  Rio  and  Rod  La 
Rocque. 

Gino  Sever!  conducting  the  California  Orches- 
tra. 

Cameo,  Market  opp.  Fifth  street 

"Where  the  North  Holds  Sway,"  a  thrilling 
story   of    mounted    police   and    the    northland. 


Casino,  Ellis  at  Mason 


Sat.  "My  Old  Dutch"  and  "The  Street  of 
Tears."  Sun.,     Mon.  "Gigolo"     and     "Atta 

Boy."  Tues.,  Wed.  "For  Wives  Only"  and 
"The  Denver  Dude."  Thurs.,  Fri.  "The 
WilderncsB  Woman"  and  "Who's  Your 
Friend?" 

Granada,  Market  at  Jones 

On  the  screen,  "The  Callahan*  and  the  Mur- 
phys." 

On  the  stage.  "Bathing  Beauty  Pageant." 
Gene  Morgan  conducting  the  Granada  Orches- 
tra and   master  of  ceremonies. 

St.  Francis,  Market  bet.  5th-6th. 

"The  Way  of  All  Flesh."  Emil  Jennings  sup- 
ported   by    Phyllis    Haver    and    Belle    Bennett. 

Warfield,  Market  at  Taylor 

"Running    Wild."     W.    C.    Fields    comedy    with 

Mary    Brian    on    the    screen. 

A      Fanchon     and     Marco     Presentation      with 

Walt   Roesner  conducting  the  Orchestra  on   the 

stage. 


July  16,  1927 


THE  SAN  FRANCISGO  NEWS  LETTER 


edy  manner.  Fields  is  "The  Patsy" 
in  his  family  circle.  He  and  the  dog 
rate  about  equal  in  prestige  around 
home,  until  Arvo,  hypnotist,  tells  the 
downtrodden  Elmer  Finch,  played  by 
Fields,  that  he  is  a  lion,  and  Elmer 
believes  him. 

So  he  proceeds  to  act  like  a  lion,  to 
the  amazement  of  all.  He  breaks  up 
a  tea  party  his  wife  is  giving.  He 
also  puts  over  a  big  business  stroke, 
still  under  the  impression  he  is  a  lion. 

The  Glorias,  Albert  and  Adelaide, 
are  featured  on  the  stage  at  the  War- 
field  Saturday.  A  "Screen  Idea"  is  the 
Fanchon  and  Marco  offering.  The 
Glorias,  formerly  in  Ziegfeld's  "Mid- 
night Frolic,"  are  stars,  and  Ernest 
Charles,  composer  and  tenor,  is  an- 
other attraction. 

*     *     * 
Orpheum 

Next  week's  bill  at  the  Orpheum 
again  features  Henry  Santrey  and  his 
symphonic  orchestra  in  an  entirely 
new  program.  Santrey's  boys,  con- 
ceded by  critics  to  be  the  most  ver- 
satile group  of  musicians  on  the 
stage,  have  a  new  group  of  specialties 
and  Harry  and  Anna  Seymour,  who 
appear  with  Santrey,  have  new  songs 
and  dances.  Anna  Seymour,  who  is 
Mrs.  Santrey,  will  offer  a  new  num- 
ber with  friend  hubby  and  the  band. 

A  second  feature  of  the  week's 
show  will  be  Mr.  and  Mrs.  Norman 
Phillips  with  Norman  Phillips  Jr.  in 
a  one-act  playlet,  "A  Family  Revue." 
The  act  features  Norman  Jr.,  said  to 
be  the  most  clever  juvenile  performer 
in  the  show  business  and  his  work 
has  been  a  sensation  in  the  East. 

There  will  be  a  strong  supporting 
show  of  Orpheum  Circuit  features  in 
addition  to  Pathe  News.  Aesop*  Fa- 
bles and  musical  numbers  by  Tommy 
Boyd  and  his  Orpheum  Orchestra. 
*     *     * 

Golden  Gate 

Hail,  Hail,  "Our  Gang"  will  be  here, 
for  they're  coming  back  to  San  Fran- 
cisco next  week  to  play  an  engage- 
ment at  the  Golden  Gate.  Joe  Cobb, 
the  heavy  man  of  the  Gang.  Farina. 
the  little  darkey  with  the  roly  poly 
eyes,  Mango.  Farina's  sister.  Jay  R. 
Smith  with  more  freckles  than  ever, 
Harry  Spear  with  his  old  derby  hat. 
Jean  Darling  the  cute  little  blonde 
leading  lady,  and  tousle-haired  Jackie 
Condon, — they'll  all  lie  on  the  Golden 
Gate  stage  just  as  big  as  life. 

All  attendance  records  have  been 
bfokell  at  every  theater  where  the 
kiddies  have  played  and  the  Gang 
had  the  time  of  their  lives  entertain- 
ing audiences  that  have  been  watch- 
ing them  on  the  screen  for  five  years. 

A  popular  part  of  the  engagement 
of  the  Gang   will  be  the  receptions 


that  will  be  held  on  the  stage  follow- 
ing every  matinee  except  Sunday  at 
the  Golden  Gate.  Every  child  in  the 
audience  will  have  an  opportunity  to 
go  upon  the  stage  and  personally 
meet  each  member  of  the  Gang.  This 
feature  is  only  for  matinees  and  will 
follow  their  act  which  includes  bits 
by  each  child  and  some  scenes  from 
"Uncle  Tom's  Cabin." 

A  strong  supporting  bill  will  be  of- 
fered in  conjunction  with  the  engage- 
ment of  the  "Gang,"  including  Wright 
and  Dietrich,  singers.  The  screen 
feature  will  be  "The  Little  Adven- 
turess," a  comedy  drama  starring 
Vera  Reynolds.  Victor  Varconi  plays 
the  leading  male  role.  The  usual  short 
films  and  Claude  Sweeten's  music  will 
round  out  the  show. 

*  *  * 

Pantages 

"The  Country  Beyond"  will  be  the 
screen  feature  at  Pantages  theater 
commencing  with  [  Saturday's  pro- 
gram. Olive  Borden,  "Ralph  Graves,  J. 
Farrell  McDonald  and  Gertrude  Astor 
are  in  the  cast.  The  picture  is  a 
filmed  version  of  James  Oliver  Cur- 
wood's  story. 

A  Revue  Fantasy  heads  the  vau- 
deville program  with  singing  and 
dancing  features.  Young  Krevoff, 
a  pupil  of  Tarasoff,  New  York  danc- 
ing maestro,  has  the  lead  in  the 
revue. 

Other  acts  on  the  program  include 
Barrett  and  Clayton  in  "The  Re- 
bound" with  a  cast  which  comprises 
Mercedes  Mordant  and  Abbott 
Adams.  Brit  Wood,  exploited  as  the 
"world's  champion  harmonica  play- 
er" and  Princeton  and  Yale — in  chat- 
ter and  song;  Don  Valerio  and  com- 
pany with  wire  walking  stunts  as- 
sisted by  Helen  Gartz  complete  the 
bill. 

Exterior  views  of  "The  Country 
Beyond"  screen  feature,  were  filmed 
in  Jasper  National  Park.  Alberta. 
Many  of  the  scenes  were  taken  on 
the  shores  of  Lake  Maligne  and 
Mount  Edith  Cavell. 

Don  George  is  at  the  organ  of  Pan- 
tages  theater    ami    Shad    Rosebrook 
conducts  the  orchestra. 
*     *     * 

California 

"Resurrection."  screen  version  of 
Tolstoy's  novel  is  on  the  screen  at 
the  California  theater  for  another 
week  where  Gino  Severi  is  conductor 
of  the  California  orchestra. 

Dolores  Rel  Rio  and  Rod  La  Rocque 
are  the  stars  in  this  photoplay  which 
follows  closely  the  Tolstoy  story,  one 
reason,  no  doubt,  of  this  plan  being 
due  to  the  co-operation  of  Count  Ilya 
Tolstoy,  who  assisted  in  filming 
"Resurrection"  from  the  pen  of  his 
famous  uncle. 

page  8) 


Home  Preserving  now 
cool  and  easy 

Home  preserving  is  so  easy  when 
you  have  a  new  Gas  Range.  For  its 
Oven  Heat  Control  is  the  secret  of  fine 
easy  preserving.  Freshly  cleaned  fruit, 
for  example,  is  packed  right  in  jars 
and  put  into  the  oven.  You  merely 
set  the  Oven  Heat  Control  and  steady 
even  heat  preserves  the  fruits'  firm- 
ness, its  delicious  fruit  -  flavor  and 
color.  No  lifting  of  boiling  kettles. 
No  watching.    The  kitchen  stays  cool. 

These  new  Gas  Ranges  equipped 
with  the  Oven  Heat  Control  can  be 
seeh  at  the  dealer's  store  or  at  our 
office. 


p.Q.and 


"PACIFIC  SERVICE" 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  ■  Managed 
'    by  Californians 

217-727 


CEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1. S00. 000    cap*    were   served    at    the 
Panama-Pacific    International    E*p*aitt©» 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


reduced 

round  trip 
JTfares  ^ 

I  1 


from  California 
points  and  return 


GAKE  advantage 
of  these  low  ex- 
cursion fares  to  visit 
the  old  home  this 
summer. 

Start  any  day  before 
September  30.  Re- 
turn  limit  October 
31.  Our  travel  books 
will  help  you  plan 
your  trip  and  may 
he  had  upon  request 

SANTA  FE  Ticket  Offices 
and  Travel  Bureaux 


601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


PLEASURE'S  WAND 

(Continued  from  page  7) 

St.  Francis 

"The  Way  of  All  Flesh"  will  con- 
tinue at  the  St.  Francis  another  week 
with  Emil  Jannings  in  the  principal 
role.  The  picture  is  said  to  exhibit 
the  finest  acting  since  Janning's  por- 
trayal in  "Variety." 

Belle  Bennett,  whose  mother  roles 
have  made  her  one  of  the  screen  lu- 
minaries, and  Phyllis  Haver,  a  ver- 
satile and  charming  screen  actress, 
support  Jannings  in  this  picture. 

This  picture  was  shown  in  New 
York  where  it  registered  box  receipts 
to  please  the  theater  owners,  reach- 
ing the  figure,  so  we  are  authorita- 
tively informed,  of  $40,000.  The 
drama  is  strong  and  the  acting  is  up 
the  Jannings'  standard.  That  speaks 
a  lot. 

*  *     * 

Granada 

"The  Callah«ns  and  the  Mur- 
pheys,"  a  chapter  out  of  the  Irish 
American  family,  life  as  told  in  the 
popular  stories  by  Kathleen  Norris, 
California's  famous  novelist,  will  oc- 
cupy the  screen  at  the  Granada  this 
week  beginning  with  Saturday's 
showings. 

Frances  Marion,  famous  scenarist, 
wrote  the  screen  version  of  the  Nor- 
ris magazine  stories  and  brought  out 
the  vein  of  humor  and  homely  char- 
acteristics of  the  author  to  a  nicety. 
The  cast  includes  Marie  Dressier, 
Polly  Moran,  Sally  O'Neil,  Lawrence 
Gray  and  Eddie ,rGribbon. 

The  Granada  theater  this  week  will 
offer  as  its  stage  attraction  Southern 
bathing  beauties,  with  a  Beauty  Page- 
ant part  of  stage  feature.  Miss 
Southern  California,  fairest  of  the 
southern  bathing  girls,  will  be  star- 
red during  these  presentations,  spon- 
sored by  Fanchon  and  Marco.  Gene 
Morgan  conducts  the  Granada  orches- 
tra and  is  master  of  ceremonies. 

*  *     * 

Alcazar 

"Meet  the  Wife,"  the  keen  comedy 
of  satire  and  lively  wit  begins  its  sec- 
ond week  at  the  Alcazar  tomorrow, 
July  17,  with  Marion  Lord  in  the 
leading  role  in  her  portrayal  of  "the 
wife."  She  is  a  positive  "scream"  in 
this  play  and  keeps  up  the  merriment 
at  a  rapid  pace  all  through  the  drama 
of  sparkling  humor. 

More  than  a  year  ago  Henry  Duffy 
obtained  the  Australian  rights  to  this 
play  and  Miss  Lord  and  her  company 
visited  the  principal  cities  there  and 
in  New  Zealand  presenting  "Meet  the 
Wife"  to  large  audiences. 

William  Macauley,  John  Stokes  and 
Robert  Adams  have  comedy  roles. 
Marion  Sterly,  Richard  Ellers,  Marie 
Sorrille  and  John  Mackenzie  are  in 
the  cast. 


President 

Realism  is  an  essential  feature  of 
"The  Ghost  Train,"  an  exciting  mys- 
tery melodrama,  which  Sunday  be- 
gins its  sixth  week  at  the  President. 
Henry  Duffy  has  gone  to  great 
lengths  for  scenic  effects,  which  have 
been  elaborately  perfected. 

The  first  thrill  in  this  play  comes 
with  the  rise  of  the  curtain,  before  a 
single  word  has  been  spoken.  When 
action  begins  there  is  a  succession  of 
laughs  and  surprises  that  keep  the 
spectator  in  a  state  of  mirth.  The 
comedy  work  of  Earl  Lee,  who  has 
the  principal  role,  has  been  particu- 
larly pleasing  to  his  many  friends. 

The  cast  contains  many  new  play- 
ers and  includes:  Charlotte  Tread- 
way,  Ronald  Telfer,  Dorothy  LaMar, 
Ben  Taggart,  Lillian  Dean,  Thomas 
Brower,  John  O'Hara,  Joan  Warner, 
Henry      Caubisens      and      Westcott 

Clarke. 

*  *     * 

Cameo 

"Where  the  North  Holds  Sway"  a 
picture  of  the  mounted  police  and  dar- 
ing adventure  will  be  shown  at  the 
popular  Cameo  theater  this  week, 
with  many  daring  scenes  and  people 
of  the  northland,  picturesque  scenery 
and  bravery  the  outstanding  features 
of  the  screen  story. 

•  •     • 

GREAT  GUEST  CONDUCTOR 

Ossip  Gabrilowitsch,  conducting 
the  San  Francisco  Symphony  Orches- 
tra, in  the  fifth  concert  of  the  Sum- 
mer Symphony  series  last  Tuesday 
night,  appeared  before  the  largest  au- 
dience of  the  summer  season — so  the 
box  office  tells  us. 

Gabrilowitsch's  marvelous  music, 
however,  can  by  no  means  be  reck- 
oned by  statistics,  for  this  great  con- 
ductor gave  us  something  immeas- 
ureably  superior.  He  gave  us  music 
that  we,  here  in  San  Francisco,  shall 
remember  for  a  long,  long  time! 

Did  you  wish  to  hear  Beethoven  as 
a  solace  to  your  very  soul?  Then, 
verily,  were  you  satisfied  with  the 
Overture,  "Lenore"  No.  3,  which, 
we  are  informed,  is  one  of  the  four 
different  overtures  Beethoven  wrote. 
His  only  opera,  "Fidelo,"  originally 
entitled,  "Lenore"  after  the  principal 
character  in  the  opera,  contains  this 
Overture,  No.  3  declared  by  critics  a 
masterpiece  of  dramatic  unity, 
strength  and  passion  as  well  as  of 
imposing  construction. 

This  Overture  was  the  first  num- 
ber of  last  Tuesday  night's  Sym- 
phony, giving  us  an  idea  of  the  rare 
musical  treat  in  store  for  us  through- 
out the  entire  concert. 

The  Brahms  "Symphony  No.  1,  in 
C  minor,"  stirred  the  emotions  of  all 
(Continued  on  page  10) 


July  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  page  5) 
Mrs.  Bracknell  111 

The  many  friends  of  Mrs.  George 
J.  Bracknell  will  be  distressed  to  hear 
of  her  accident.  She  fell  and  frac- 
tured her  leg  and  is  now  at  the  Stan- 
ford Hospital,  where  she  will  be  a 
week  or  two  longer. 

*  *     * 

Surprise  News 

News  came  as  surprise  Saturday 
when  it  was  learned  that  Miss  Lucy 
Gladys  Ainsworth,  who  is  engaged  to 
Lieut.-Commander  Cornelius  Flynn, 
U.  S.  N.,  left  that  same  day  for  the 
Orient.  She  will  go  directly  to  Shang- 
hai, where  she  will  be  the  guest  of 
Dr.  and  Mrs.  William  Rector  Smith 
and  will  be  married  very  soon  after 
arriving.  Flynn  is  the  son  of  Dr.  and 
Mrs.  Thomas  H.  Flynn  of  Summer- 
ville,  N.  J.  He  has  received  orders 
which  will  keep  him  in  the  Orient  in- 
definitely. For  this  reason  the  young 
couple  decided  to  be  married  soon 
after  Miss  Ainsworth's  arrival  in 
Shanghai. 

*  *     * 

Wedding  Day 
Is  Named 

The  wedding  day  has  been  an- 
nounced for  the  nuptials  of  Miss  Mary 
Anne  Sutro  and  Mr.  Balfour  Bowen 
which  is  to  take  place  on  Thursday, 
September  8,  at  the  home  of  the 
bride's  parents,  ,Mr.  and  Mrs.  Oscar 
Sutro,  in  Piedmont.  The  wedding  will 
be  held  in  the  evening  at  nine  o'clock. 

The  bridegroom-to-be  is  the  son  of 
Mr.  and  Mrs.  W.  K.  Bowen  of  Rox- 
well,  Essex  County,  England. 

Maid  of  Honor 

Miss  Barbara  Sutro  will  be  the 
maid  of  honor  and  the  bridesmaids 
will  be  the  Misses  Adelaide  Sutro, 
Mary  Chickering,  Irene  Griffin, 
Frances  Stent,  Dorothy  Griffin  and 
Harriet  McCormick. 

George  Fortune,  who  is  also  an 
Englishman,  will  attend  the  bride- 
groom, and  the  ushers  will  include : 
Messrs.  Harrison  Dibblee  Jr..  Elliot 
McAllister,  H.  S.  M.  Burns,  Everett 
Griffin.  John  Baldwin  and  Arthur 
Sutro  Jr. 

After  the  ceremony  there  will  be  a 
reception  at  the  bride's  home. 

*  *     * 

Well  Known  Family 

The  bride-elect  comes  from  a  prom- 
inent San  Francisco  family,  the  Sutros 
and  the  O'Sullivans.  Her  mother  was 
Miss  Mary  O'Sullivan,  daughter  of 
the  late  Mr.  and  Mrs.  Cornelius  O'Sul- 
livan :  the  late  Dennie  O'Sullivan,  the 
Binger,  was  an  uncle.  Miss  Sutro  at- 
tended Miss  Ransome's  School,  in 
Piedmont,  and  later  graduated  from 
the   Sacred   Heart   Convent   at   Menlo 


Park.  She  has  toured  Europe  twice 
since  then.  Bowen  was  educated  at 
Brasenose  College  Oxford,  and  is  now 
in  business  in  San  Francisco. 

The  engagement  was  announced  at 
a  luncheon  given  by  Mrs.  Oscar  Sutro 
at  the  beginning  of  the  year  at  her 
home  in  Piedmont. 


Mr.  and  Mrs.  W.  W.  Colm,  with 
their  children,  have  closed  their  home 
in  Bakersfield  for  the  summer  and 
are  again  in  San  Fr-amcisco  to  spend 
July  and  August.  The  family  are 
registered  at  the  Hotel  Whitcomb, 
where  they  annually  make  their  head- 
quarters during  the  summer  months. 

Professor  Charles  Beach  Atwell 
and  Mrs.  Atwell  of  Evanston,  Illinois, 
who  are  summering  in  California,  are 
registered  at  the  Hotel  Whitcomb. 
Professor  Atwell  is  a  member  of  the 
staff  of  the  Northwestern  University 
at  Evanston.  The  couple  will  spend 
several  months  in  touring  California. 
*     *     * 

Oscar  Klatt  in  the  East 

Oscar  H.  Klatt,  president  of  the 
American  Toll  Bridge  Company,  is  in 
New  York,  attending  the  convention 
of  the  Toll  Bridge  Association  of 
America,  of  which  he  is  also  presi- 
dent. 

The  Association  convened  -on  the 
15th  of  July,  and  will  last  two  or 
three  days,  taking  up  important  mat- 
ters pertaining  to  the  American  Toll 
Bridge  Company. 

After  the  convention  adjourns,  Mr. 
Klatt  will  leave  for  Germany,  where 
he  will  visit  his  mother,  whom  he  has 
not  seen  for  seventeen  years.  He  will 
be  gone  for  six  weeks. 


Society  of  California 
Pioneers  Elects  Officers 

The  Society  of  California  Pioneers, 
one  of  the  State's  foremost  organiza- 
tions, this  past  week,  held  an  election 
of  officers  at  their  headquarters  on 
July  7.  at  number  5,  Pioneer  Place. 

president  Charles  S.  Cushing, 
under  whose  excellent  executive  work 
the  Society  of  California  Pioneers  has 
advanced  to  still  more  splendid  at- 
tainments was  given  an  ovation  of 
leal  appreciation  from  his  co-workers 
and  fellow  member-.  With  his  ef- 
forts as  president,  much  activity  in 
collecting  historical  records  of  Cali- 
fornia, valuable  pic'  ires,  maps  and 
rare  books  has  been  carried  on  with 
the  compensating  suit  of  a  collec- 
tion unequalled  in  many  respects. 
President  Charles  S.  Cushing  was 
most  ably  assisted  >y  Secretary  H. 
;>age  10) 


l,U    ■•*• 


N.   W.  CORNER 

POLK  and  POST  STS. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.    Radio- 
active.   Hot    Sulphur    Water.     Tub    Batha    and 
Swimminjr    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.   CORCORAN.   Agua   Caliente. 
Sonoma  Co..   Calif.,  or  see  Peck-Judaa 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A   Hotel   With   An  Atmosphere 

Andrew  Johnston.   Manager 


CALIENTE  VILLA 

Family  Resort 

CARL   STEFFEN.   Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms      Priiare  Cottages 

AGUA  -C.VLIENTE 

Four  Minutes   Walk"  to   Fetters   Station, 

Sonoma  County.  California 

Telephone  Sonoma  4F4 


T'C 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


Lake  Tahoe 

Sleeper 

—  now  through  to  Tahoe  Station 
without  change  of  cars. 

You  can  leave  here  any 
evening  aboard  a  comfort- 
able Pullman,  for  arrival  at 
Lake  Tahoe  for  breakfast 
next  morning. 

A  swift,  enjoyable  trip  to 
this  delightful  inland  sea 
high  in  the  Sierra.  You'll 
have  the  maximum  amount 
of  time  there  if  you  go  by 
train.  Pullman  returning 
leaves  the  lake  in  the  eve- 
ning arriving  here  in  time  for 
business  next  day. 

Leave  San  Francisco  (Ferry)  at 
7  p.m.,  arriving  Tahoe  Station  at 
7:00a.m.  Returning,  leave  Tahoe 
Station  at  °:30  p.m.  arriving  San 
Francisco  at  7:50  a.m.  By  day, 
leave  San  Francisco  at  7:40  a.m., 
a  fascinating  Tide  up  the  Sierra, 
arriving  Tahoe  Station  at  5:30 
p.  m.    Similar  service  returning. 

£t  Tt    9C   round  trip)  good 

*X ■*••*  for  16  days.  Other 
fares  and  limits.  Ask  for  new  illus- 
trated booklet  about  Tahoe  Lake 
Region;  also  the  booklet  "Low 
Fares  for  Summer  Trips." 

Southern 
Pacific 


San  Francisco  Offices 
—65  Geary  St.;  Ferry 
Station;  3rd  St.  Sta.; 
Phone  Davf.nport4ooo 
Oakland  Offices  - 
13th&BVay;J6thSt. 
Sta;  lst&BrOiid<v-v< 


Great  Guest  Conductor 

(Continued  from  page  8) 

music-lovers.  It  was  gorgeously 
played  with  the  tonal  shadings  for 
which  Gabrilowitsch  seems  especially 
famed.  The  other  two  numbers  of 
the  fifth  concert  were  "Viviene,"  a 
Symphonic  poem  by  Chausson  and  the 
beloved  Hungarian  Rhapsody  of 
Liszt,  No.  2. 

No  more  popular  works  exist  for 
the  piano  than  the  compositions  for 
which  Liszt  is  famed,  and  the  most 
popular  of  them  all,  beyond  the  shad- 
ow of  a  doubt  is  the  second  Rhap- 
sody. 

So  this  is  the  kind  of  music  we  are 
getting  during  these  Summer  Sym- 
phonies and  the  increasing  attend- 
ance each  Tuesday  evening  at  the  Ex- 
position Auditorium  is  eloquent  ap- 
preciation and  permanent  applause 
for  the  thorough  musicians  who  com- 
prise our  San  Francisco  Symphony 
Orchestra,  as  well  as  for  the  masters 
who  favor  us  with  their  presence  as 
notable  guest  conductors. 

Before  closing  our  article  we  want 
to  call  attention  to  the  Chausson 
number,  "Vivieije,"  the  delicacy  and 
artistry  of  the  music  having  been 
most  skillfully  and  fascinatingly 
played.  Solo  passages  throughout 
the  number  enhanced  its  appeal  to 
our  musical  appreciation.  Comment 
was  made  by  those  "in  the  know"  of 
Drucker's  trumpet  calls.  The  musi- 
cal composition  really  makes  provi- 
sion for  two  trumpets,  but  so  skill- 
fully does  Drucker  play  the  passage 
that  the  effect  of  the  two  trumpets  is 
achieved  with  pleasing  tone  qualities 
and  accentuation. 

*  "  *     * 

The  next  concert,  sixth  of  the  Sum- 
mer Symphony  series,  will  be  given 
next  Tuesday  evening,  July  19,  in  the 
Exposition  Auditorium,  eight-twenty 
o'clock,  with  Ossip  Gabrilowitsch 
again  conducting.  There  are  two 
Schubert  numbers  on  the  excellent 
program  and  the  Scriabin  Symphony 
No.  3  "The  Divine  Poem,"  will  be 
heard  for  the  first  time  in  San  Fran- 
cisco. *  *  * 
Lecture 

Victor  Liechtenstein,  will  give  an 
informal  discussion  and  musical  il- 
lustration of  the  Symphony  Concert 
music  on  Monday  night,  July  18  in 
the  Woman's  City  Club,  465  Post 
Street,  beginning  at  8:15  o'clock.  A 
small  admission  fee  is  required. 


in  the  legal  profession  and  well  known 
citizens  of  the  great  commonwealth. 
As  an  additional  tribute  to  the  retir- 
ing president,  Mr.  Stidger  will  have 
Mr.  Cushing  as  a  member  of  the 
executive  staff  in  the  office  of  a  di- 
rector. Others  elected  to  their  re- 
spective places  on  the  Board  include: 
Dr.  Joseph  A.  Oliver,  Mr.  James  K. 
Moffitt,  Mr.  Robert  R.  Russ,  Mr.  Wil- 
liam T.  Hale,  Mr.  J.  R.  Skinner,  vice- 
presidents.  Charles  J.  Deering  was 
elected  treasurer ;  J.  H.  P.  Gedge, 
elected  marshal  and  the  directors  are: 
Messrs.  James  P.  Taylor,  John  J.  Ler- 
men,  Charles  S.  Cushing,  L.  J.  Scoo- 
fy,  E.  A.  Douthitt,  H.  L.  Van  Winkle, 
Dr.  G.  N.  Van  Orden,  Fred  G.  Russ, 
F.  De  P.  Teller. 

Banquet  to  Officers 

Mr.  H.  L.  Van  Winkle  presided  at 
an  elaborate  banquet  held  in  the  room 
of  the  Dons  at  the  Mark  Hopkins  Ho- 
tel on  July  7,  where  speeches,  music 
and  splendid  entertaining  features 
were  programmed  for  the  honor  of 
the  out-going  and  in-coming  officers 
of  The  Society  of  California  Pioneers. 


:  Phine  I  aketide  1420 


SOCIETY 

(Continued  from  page  9) 

L.  Byrne  in  this  special  work  of  his- 
torical value. 

Mr.  Oliver  P.  Stidger  was  elected 
to  the  offic  of  President  following 
the  expiration  of  Mr.  Cushing's  term. 
Both  gentlemen  are  very  prominent 


Lucky 

(After  Leigh  Hunt) 
Jenny  missed  me  by  a  hair 

As  she  darted  down  the  highway 
Boy,  I  got  a  nasty  scare 

When  her  roadster  darted  my  way. 
Say  her  driving's  pretty  bad, 

Say  her  bumper  nearly  kissed  me, 
Say  the  following:  "X!$0!z,"  but  add 

Jenny  missed  me! 

— Arthur  L.  Lippmann. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


PHOTO  GRAPHS 
QUivc  Jvrez/e/ 


July  16.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


HERE    IS    ENGLAND,    by    Marion 

Balderston.     Robert  M.  McBride  & 

Company.     Illustrated,  S3.00. 

By  the  time  you  have  finished  this 
book  you  will  know  a  great  deal  more 
than  when  you  started.  You  will  ab- 
sorb the  contents  as  much  through 
the  pleasure  it  gives  you  as  through 
the  eyes.  The  author  knows  her  sub- 
ject thoroughly,  not  only  how  to  take 
you  for  a  most  enjoyable  trip,  but  she 
has  an  amazing  fund  of  knowledge  of 
everything  pertaining  to  it.  It  would 
be  interesting  to  learn  whether  she 
studied  architecture  before  she  stud- 
ied the  cathedrals,  or  whether  she  be- 
came so  interested  in  the  cathedrals 
that  she  studied  architecture  because 
of  them.  Whichever  way  it  was,  she 
has  blended  the  two  subjects  so  com- 
pletely that  she  has  a  perfect  combi- 
nation. 

She  loves  the  cathedrals  and  can 
tell  you  all  about  them  from  crypt 
to  spire.  Who  built  them  and  when, 
and  how  well  they  were  built.  As 
she  says,  the  best  our  ancestors  had 
"either  as  a  period  of  time  or  as  a 
single  man,  went  into  the  building," 
and  "never  once  did  a  workman  do 
his  job  badly  because  he  thought  no 
one  would  see  it." 

Take  the  Cathedral  of  Glastonbury, 
just  for  one  instance:  She  first  traces 
the  history  of  England  from  the  first 
invaders,  (and  you  will  be  surprised 
to  learn  that  the  first  invader  of  all 
was  the  sea  itself)  ;  then  to  Britain 
came  Joseph  of  Arimathea  with  the 
Holy  Grail;  then  St.  Patrick,  King 
Arthur,  and  with  the  retirement  of 
the  Romans,  the  Saxons,  who  were  in 
turn  driven  out  by  the  Danes. 
Finally  the  Normans,  and  on  and  on 
and  on.  But  it  is  an  interesting 
story  she  tells,  not  the  dull  routine 
of  "history."  Her  style  is  true  and 
concise,  and  above  all  entertaining. 

She  has  not  forgotten  her  history 
as  flagrantly  as  some  of  us  have. 
How  interestingly  she  places  it  all  be- 
fore you  !  All  the  famous  old  kings 
and  queens  whose  names  sound  fa- 
miliar but  whose  deeds  we  cannot  re- 
call. We  can  remember  them  now. 
of  course. 

We  are  given  a  lesson  in  derivation 
of  words — and  we  always  thought  en- 
tomology so  dry  and  uninteresting. 
But  what  fun  it  is  to  follow  through 
her  explanations.  That  is  part  of 
the  attraction  of  the  book.     She  ex- 


Edited  by  Florence  DeLong 

plains  so  easily  just  by  telling  you — 
she  does  not  stand  on  the  platform 
and  teach.  She  can  tell  us  about 
glass  making  and  how  the  wonderful 
old  method  of  stained  glass  has  be- 
come a  lost  art.  She  understands 
music  —  harmony  —  orchestration. 
She  dips  into  the  different  religions 
without  giving  offense.  What  a  born 
pedagogue  she  is,  with  an  inborn 
gift  of  imparting  interestingly.  The 
dullest  student  could  learn  from  her 
book  without  realizing  how  many 
lessons  he  is  absorbing. 

Her  favorite  method  of  getting 
about  the  country  is  in  a  motor  car. 
She  even  tells  you  where  to  honk  your 
horn,  where  to  lock  the  wheels  and 
slide  to  your  fate  if  you  are  inclined 
to  be  rash ;  where  to  get  out  and 
walk ;  what  time  is  best  to  enjoy  to 
the  full  the  beauties  of  each  place, — 
in  fact  how  to  get  the  most  out  of  the 
trip.  Incidentally  you  learn  how  to 
work  up  an  enthusiasm  to  go  and  do 
likewise,  if  you  have  never  felt  the 
urge  before.  There  is  a  whole  chap- 
ter on  how  to  get  your  own  car  to 
England,  if  you  so  desire,  and  the 
reasons  why  she  advocates  renting  or 
buying  a  car  in  England  as  the  bet- 
ter plan. 

There  are  several  excellent  maps 
scattered  throughout  the  book  and 
numerous  interesting  illustration. 


THE  TRIUMPH  OF  YOUTH,  by  Ja- 
cob Wassermann.  Boni  and  Live- 
right.     S2.00. 

A  story  for  "grown-up  children." 
A  child  is  the  hero  and  the  children 
are  the  ultimate  conquerors. 

A  lad  —  the  son  of  a  dissolute 
father  and  a  weak  and  shivering 
mother,  grows  up  without  any  of  the 
care  which  is  lavished  now-a-days  by 
fond  parents  on  their  delicate  off- 
spring. He  is  nominally  under  the 
care  of  a  tutor,  but  the  poor  man 
lives  in  daily  dread  of  losing  his  vo- 
cation because  he  cannot  manage  his 
charge — in  fact,  he  can  hardly  ever 
find  him.     The  boy  is  a  vagrant. 

Fortunately,  his  dastardly  father 
dies  when  the  boy  is  only  six  years  of 
age.   and    his    mother    deserts    him 

about   the  same  ti For  comfort. 

he  turns  to  the  "fairies"  whom  he 
learns  to  love  through  books  pur- 
loined from  his  tutor;  and  they  in 
turn  seem  to  endow  him  with  a  wist- 
ful imagination.     He  becomes  a  child 


of  nature ;  and  as  nature  unfolds  her- 
self through  her  endless  variety,  he 
unfolds  a  pure  and  innocent  spirit 
through  his  sweet,  childish  stories. 
He  is  a  sort  of  Peter  Pan,  a  Pied 
Piper,  a  will-o'-the-wisp.  Everyone 
loves  him,  and  young  and  old  follow 
him  about  begging  for  a  "story." 
Even  his  villainous  old  TJncle  falls 
under  his  spell — although  the  old 
man  is  probably  more  sinned  against 
than  sinning,  when  you  consider  the 
times  and  the  sinister  "shadow" 
under  which  he  lives.  Pater  Gropp 
is  an  unlovely  block  of  granite  chisel- 
ed with  an  unkindly  hand,  and  there 
is  no  heart  in  him.  But  just  as  he  is 
about  to  topple  upon  the  poor  Young 
Baron  and  crush  the  life  out  of  him, 
the  children  take  a  hand  and  he  is 
saved. 

But — the  poor  youth,  through  his 
suffering,  has  now  become  a  man,  and 
he  pleads  with  his  people  for  time 
before  he  can  tell  them  any  more 
stories.  His  deeds  may  speak  well 
for  him  later,  but  we  wonder  if  the 
beautiful  gift  of  story-telling  is  gone. 
Youth  and  innocence  cannot  be  cul- 
tivated, but,  when  later  they  are  tem- 
pered with  suffering,  out  of  them 
may  come  a  man  worth  while. 


Books   that   are   reriewed   in    the   Newa   Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Poat  Street  San  Franciico,  Calif. 


MOUNTAIN     SPRINGS    WATER 

"Bottled  at   the  Springs"" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

J29   CLARA  STREET— GARFIELD   M4 


S.  A.  LOVEJOY 

WILL   BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 
Wonderful  Lighting 
At  Radio  Show 

A  novel  lighting  plan,  developed  by 
Elliott  Conroy,  illumination  engineer 
of  the  famous  "Miracle"  production, 
has  been  provided  for  the  fourth  an- 
nual Pacific  Radio  Show  to  be  held  in 
the  Exposition  auditorium,  August 
20th  to  27th  under  the  auspices  of 
the  Pacific  Radio  Trade  Association. 

The  lighting  plan,  according  to  Leo 
J.  Meyberg,  chairman  of  the  radio 
show  committee  of  the  association, 
will  surpass  anything  ever  seen  in  the 
big  indoor  spectacle  held  in  the  audi- 
torium. One  of  the  features  of  the 
lighting  will  be  the  utilization  of  80 
powerful  spotlights  throwing  a  rain- 
bow effect  of  varying  colors  up  the 
walls  and  converging  in  the  center  of 
the  great  overhanging  canopy.  A  col- 
orful scheme  of  decoration  will  further 
enhance  the  lighting  effects. 

In  addition  to  the  indoor  lighting, 
large  batteries  of  concealed  flood 
lights  in  the  Civic  Center  will  bathe 
the  auditorium  in  a  brilliant  glow 
that  will  turn  the  night  time  hours 
into  daylight.  In  recognition  of  the 
fact  that  this  is  America's  first  radio 
show  of  the  season,  the  Board  of  Su- 
pervisors of  San  Francisco  have  an- 
nounced their  intention  of  lighting 
the  §4,000,000  City  Hall  and  other- 
wise putting  the  Civic  Center  in  gala 

attire. 

*     *     * 

National 
Broadcasting  Co. 

The  entire  twenty-second  floor  of  the 
Hunter-Dulin  building  is  under  lease 
to  the  National  Broadcasting  Com- 
pany, who  have  been  building  for 
over  two  months  a  type  of  broadcast- 
ing studio  that  is  unique  in  the  annals 
of  radio.  The  Spanish  motif  was  se- 
lected to  bear  out  the  traditions  of 


early  Western  history.  The  largest 
studio  is  fashioned  after  a  Spanish 
patio,  or  garden,  and  so  built  and  dec- 
orated. The  smaller  studio  is  designed 
after  the  interior  of  a  Spanish  room 
with  all  the  appropriate  decorations 
and  hangings. 

The  general  offices  and  rehearsal 
rooms  are  practically  completed  and 
the  members  of  the  staff  have  moved 
into  their  new  quarters. 

Every  convenience  possible  has 
been  incorporated  into  the  new  stu- 
dios in  hopes  that  no  changes  will 
have  to  be  made  in  the  near  future. 

KNX 

The  Loftus  Land  Company,  devel- 
opers of  "Sunshine  Acre  Farms,"  has 
started  a  series  of  radio  programs 
over  KNX.  The  orchestra  featured 
on  the  program  is  known  as  the  "Egg- 
beaters'  Band"  ;  the  dialogue  numbers 
are  given  by  Tom  and  William,  a  new 
organization  over  the  air,  and  the 
"Dixie  Girls,"  two  girls  from  the 
South,  lend  their  voices,  singing  all 
the  old  Southern  melodies. 
*     *     * 

"Take  the  Air" 
Has  New  Meaning 

This  one  actually  happened  on  a 
recent  KFI  Midnight  Frolic :  The  an- 
nouncer after  having  presented  a  new 
artist  and  turning  to  him  said,  "All 
right.  Take  the  air."  The  artist's 
face  rapidly  ran  the  gamut  of  all  the 
emotions  from  surprise  to  disappoint- 
ment and  disgust,  then  he  dejectedly 
walked  away.  The  announcer  sensed 
that  he  had  been  misunderstood,  and 
ran  after  him  to  explain  that  around 
a  studio  the  expression  "Take  the 
air"  has  a  decidedly  different  mean- 
ing than  that  accorded  it  in  the 
vernacular. 


The  Grandfather  of  Jazz 

Much  interest  is  shown  in  "The 
Hour  in  Memory  Lane"  programs  of 
the  National  Broadcasting  Company, 
broadcast  over  the  Pacific  Coast  net- 
work of  stations  every  Friday  night 
from  9  to  10  p.  m.  The  revival  of 
popular  songs  seem  to  be  enjoyed  by 
all  classes  and  ages. 

Recently  in  releasing  information 
on  the  program  the  statement  was 
made  that  the  old  song,  "To  ra  ra 
boom  de  ay"  song  was  the  grand- 
father of  the  modern  jazz  melody, 
dating  back  30  years.  A  few  days  ago 
a  letter  was  received  from  a  resident 
of  Spokane,  Fleetwood  Ward,  a  music 


lover  past  80  years  of  age,  who  made 
the  following  statement: 

"I  am  over  80  years  old.  About  50 
years  ago,  as  a  member  of  the  Union 
League  Club  of  Philadelphia,  I  had 
occasion  to  enter  the  library  of  the 
Club  one  day.  I  came  across  several 
volumes  containing  the  words  and 
music  of  old  songs  and  the  pictures  of 
the  music  halls  in  London  where  they 
were  first  sung.  About  this  time  Lot- 
tie Collins,  a  London  music  hall  fav- 
orite, was  making  a  decided  success 
in  New  York  at  Koster  and  Bials 
Theater  singing  this  number.  To  my 
surprise  I  came  across  the  identical 
song  in  one  of  the  old  volumes  and 
looking  at  its  date  of  publication  I 
found  that  it  had  been  printed  over  a 
hundred  years  before." 


KPO  KOMMENT 

Dedication  of  KPO's  new  Philhar- 
monic organ,  the  installation  of  which 
was  recently  announced  by  the  station 
management,  will  take  place  during 
the  first  week  of  August  when  Uda 
Waldrop,  the  station's  official  organ- 
ist, will  return  from  his  summer  va- 
cation. 

The  new  instrument  is  now  entire- 
ly completed.  It  was  built  in  the  lab- 
oratories of  the  Welte  Organ  Com- 
pany of  New  York,  according  to 
specifications  worked  out  by  Waldrop 
himself.  The  organ  has  been  especial- 
ly designed  to  give  the  best  tone  ef- 
fects for  radio  reproduction.  It  has 
been  installed  at  KPO  at  a  cost  of 
§25,000  and  will  be  used  in  the  re- 
citals given  by  Waldrop,  which  have 
been  a  weekly  feature  of  the  station 
for  several  years. 

Waldrop  is  not  only  KPO's  official 
organist,  but  is  also  the  municipal  or- 
ganist for  the  city  of  San  Francisco. 


Diner — I  say,  waiter,  the  portions 
were  much  bigger  last  year. 

Waiter — That's  an  optical  illusion 
on  your  part,  sir.  Now  that  the  res- 
taurant has  been  enlarged  they  just 
appear  smaller. — Pele  Mele,  Paris. 


"What  sort  of  a  chap  is  Jack, 
dear?" 

"Well,  when  we  were  together  last 
night,  the  lights  went  out,  and  he 
spent  the  rest  of  the  evening  repair- 
ing the  fuse !" — Pink  Un. 


July  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


RADIO  PROGRAMS 


wavelength 

Station  (meters) 

KMTR — Log    Angeles  526 

KLX— Oakland     50s'2 

KGW— Portland    ....  491.5 

KFI — Los     Anfieles  4C7.5 

KFRC — San    Francisco  .....                         454  3 

KFOA— Seattle    ..    .  ...  447  5 

KFSD— San    Diego  440.9 

KPO — San     Francisco  422!3 

KHJ — Los    Angeles  405  2 

KGO— Oakland     .  3944 

KJR— Seattle '384.6 

KHQ — Spokane     ..  370.2 

KFWB — Los    Angeles     361.2 

KNX — Los    Angeles  336.9 

KOA — Denver    ..     .  325  9 

KOIN— Portland     ..  Z"819. 

KPSN — Pasadena    ....  3is!6 

KYA — San    Francisco  309  1 

KOMO— Seattle    .  ."305!8 

KSL — Salt    Lake    .  302  8 

KOWW— Walla    Walla  .!!'.  299.8 

KQW — San    Jose    ...  296.9 

KTBI — Los    Angeles  288  3 

KTAB— Oakland  28o'2 

KTCL— Seattle     277.'6 

KFWI — San     Francisco  267.7 

KGA — Spokane     260  7 

KFUS— Oakland    256^3 

KRE — Berkeley     256.3 

KZM — Oakland     245.8 

KLS — Oakland     ...  245.8 

KEX — Portland    ...  239  9 

KFWM— Oakland  '  236.1 

KJBS — San     Francisco  220.4 

KGTT — San    Francisco  .                           206.5 


Power 

(watts! 

500 

500 

1000 

5000 

50 

1000 

500 

1000 

500 

5000 

2500 

1000 

500 

500 

5000 

1000 

1000 

500 

1000 

1000 

500 

500 

500 

500 

500 

500 

2000 

50 

100 

100 

200 

2500 

500 

50 

50 


KYA.    KOA.    KGW. 


SUNDAY 
(July   17) 
:00  am— KFUS. 
10:00am— KFI,  KNX,  KTAI1. 

10  :30  am— KGW.  KFI.  KTAB 
11:00  am— KTAB.    KGO.    KFUS 

KFI.  KGA. 
12:00    m— KGW.  KGA. 
1:00  pm— KFWI. 
2:00  pm— KNX. 
3:00  pm— KPO.  KGTT.  KNX. 
4  :00  pm— KGO,  KGTT.  KNX. 
5:00  pm— KNX,  KFI. 
6:00  pm— KPO,    KOA,    KNX.    KFI. 
■'  :30  pm— KPO.  KGO.  KNX.  KFI. 
:00  pm— KPO,  KGO.  KNX.  KFI. 

:30  pm— KPO.  KGO,  KGTT.  KYA.  KGW.  KNX,   KFI 
:00  pm— KPO,   KGO,   KGTT,    KFWI.   KOA.   KGW 

KNX,   KFI,   KTAB. 
:00  pm— KPO.   KGO.   KGTT.   KOA.   KGW,   KNX 
KFI.  KFWB. 
10:liil  Pm— KGW,   KFI,   KFWB. 

11  :00  pm.— 


MONDAY 

7:00  am— KPO.  KNX. 
8:00  am     KPO,  KFWI.  KNX. 
9:110  am      KNX,    KTAB.    KJBS. 
111:1111  am      KFUS,   KFWI.    KOA.   KGW.   KFOA.   KNX. 

KJBS.   KTAB.   KFWB. 
10:30  am-    KPO.    KLX.    KFWI.    KOA.    KGW.    KNX. 

KJBS. 
11:00am      KFWI.   KYA.    KOA.    KGW.   KGA.   K.II1S. 
11:30  am      KPO,    KGO.   KYA.   KGA. 

12:00    m      KPO,    KFWI.    KYA.    KFOA.    KGA.    KFWB, 
12:30pm      KPO,    KGO,    KGTT,    KYA,    KNX.    KGA, 
KFWB. 
1:00pm      KPO.   KGO.   KYA.    KFWB, 
2:00pm      KFWB.    KFOA,    KNX.    KJBS. 

8:00  pm     KNX.  KJBS. 

1  ■ n     KPO,  KGO.  KFWI,  km  \    KNX, 

l:00pra     KTAB,   KFWB,   KPO,   KFWI.    KOA     KNX. 
6:80pm     KTAB,   KFWB,    KPO,   KGO     KLX.   KFWI, 

IO   V    KFI.   KNX.    KG  \ 
6:0 ii     KTAB,   KFWB,    KPO,    KGO.    MX     KFWI, 

KYA.    KGW.   KFI.    KFOA.    KNX.    KGA 
7:00pm      KTAB.    KFWB,    KPO,    KGO,    KLX,    KFWI. 

KYA,    KOA.    KFI.    KFO  V    KNX.    KGA 
:    SOpm      KFWH.    KOA.    KGW,    KFI.    KFOA.    KNX, 

KGA, 

B pm      KGA.    KTAB.    KFWH.    KPO.    KGO     KLX, 

Kiwi.  KYA,  KOA,  KGW,  KH.  KFOA 

k\\ 
pm      KTAB,    KFWI!     KFO     KLX,    KFWI.    KYA, 

KGW.    KFI,    KNX 
KFWH,   KPO,   KFWI.   KYA,   KGW,   KFI. 

KNX 
pm     KFWI,   KYA,   KGW,  KNX, 
pm 


;i  :00 

1 1 





1  KNX.  KFWI,  KFO. 
m  KNX.  KFWI.  KPO. 
im     KNX.   KTAB,   KJBS. 

»N\,   KGW.   KFWH.    KPO,   KTAB,   KJBS. 

W,    KYA.    KFWI.    KPO,    1 
■     \.    KGW.    KOA,    KFWB,    KW    KFWI. 

KGA.    KOA,    KGO,    KPO 
m      KGA.    KNX.    KFilV    KOA,    KFWB,    KYA. 
KPO. 
KFOA.  KFWB.  KYA.   KG  r  I'    KGO. 
im     KFOA,  KFWB.   KY\.   KFWI.  KGO.   KPO, 
1.1      KGA.    KNX     KFOA     KGW.    KOA.    KFWB, 
KIX.    KGO,    K.1BS. 
Mil      KGA.    KNX.    KOA.    KPO.   K 


4:00  pm— KNX.   KFOA.  KFWI.  KGO.  KPO. 

5:00  pm— KNX.   KOA.    KFWB,    KFWI.    KPO.   KTAB 

5:30  pm— KNX.   KFI.   KFWB.  KYA,  KFWI.  KLX. 

KPO. 
6:00  pm— KGA.    KNX.   KFOA,   KFI.    KGW.   KFWB 

KYA.   KFWI.    KGO.    KPO.  KTAB. 
7:00  pm— KNX,    KFOA,    KFI.  KGW,  KOA.  KFWB, 

KYA.   KFWI.  KLX.   KGO.   KPO.  KTAB. 
7:30  pm— KFWB.  KNX.  KFOA.  KFI.  KOA. 
8:00  pm— KGA.  KNX.  KFOA,  KFI.  KGW,  KOA, 

KFWB,  KYA,  KFWI,  KGTT.  KGO,  KPO. 

KTAB. 
9:00  pm— KNX.    KFOA.    KFI.  KGW,   KFWB.   KYA. 

KFWI.  KGTT.   KGO,  KPO.   KTAR. 
10:00  pm— KNX.   KFI.  KGW.  KFWB.  KFWI,  KGO. 

KPO. 
11:00  pm— KGW.  KFWI. 
12  :00  pm— 

WEDNESDAY 

7:00  am— KNX.  KPO,  KFWI. 
8:00  am— KNX,  KPO,  KFWI-i 
9:00am— KNX,  KTAB,  KJBS...    . 
10:00  am— KGW.  KFOA.  KNX    KFWB.  KFUS.  KFWI. 

KTAB.  KJBS. 
10:30  am— KGW,  KNX,  KPO,  KLX,  KFWI,  KJBS. 
II  :00  am— KGW,    KGA.    KPO.    KFWI.   KYA.    KOA. 
11:30  am— KGA,   KPO.   KGO.    KYA,    KOA. 
12:00    m— KFOA.   KGA,   KFWB,  KPO,  KGO,   KFWI, 

KYA,  KOA. 
12:30  pm— KFOA.  KNX.  KGA,   KFWB.  KGO,  KGTT, 
KFWI,  KYA. 
1:00  pm— KFOA,  KFWB,  KPO,  KFWI.  KYA. 
2:00  pm— KFOA.   KNX.   KFWB.    KGO,   KLX.   KJBS. 
3:00  pm— KNX,   KPO,  KLX.  KGTT,  KJBS. 
4:00  pm— KFOA,    KNX.  KPO.   KGO.  KLX. 
5:00  pm— KOA.    KNX,   KFWB,'  KPO.  KFWI.   KTAB. 
5:30  pm— KOA.  KFI.  KNX,  KGA,  KFWB.  KPO, 

KLX.   KFWI.   KYA. 
6:00  pm— KOA.  KGW,  KFI.  KFOA.  KNX,  KGA, 

KFWB.    KPO,    KGO.    KLX,    KFWI.   KYA. 
7:00  pm— KOA,   KGW,   KFI,   KFOA,   KNX,   KFWB, 

KPO.   KGO.  KLX.  KFWI,  KYA,  KTAB. 
7:30  pm— KNX.   KFWB.    KOA.  KGW.  KFI,   KFOA. 
8:00  pm— KOA.   KGW.   KFI.  KFOA,   KNX.   KGA, 

KFWB.  KPO.  KGO.  jiLX,  KGTT.  KFUS. 
KFWI.  KYA,  KTAB. 
9:00  pm— KGW.    KFI,   KFOA„l<NX,    KFWB,   KPO. 
KGO.    KLX.    KGTT.    KFWI.    KYA.    KTAB. 
10:00pm— KFI.    KNX.    KFWH.    KPO,    KGO.   KFWI. 
11:00  pm— KNX.  KGO.  KFWI. 
12:00  pm — 

THURSDAY 

7:00  am— KNX.  KPO,  KFWI. 
8:00  am— KNX,   KPO.   KFWI. 
9:00  am— KNX,   KTAB.  KJBS. 
10:00  am—  KCW,  KNX.   KFWB.  KPO.   KFWI,   KJBS. 
10:30  am— KGW.   KNX.    KPO.  KFWI.  KJBS. 
11  :00  am- KOA.  KGW.  KNX.   KGA.  KFWI,   KYA. 
11:30  am— KOA.   KNX,   KGA,   KPO.   KGO.   KFWI. 

KYA. 
12:00    m— KOA.    KFOA.   KGA.   KFWB.    KI'O.   KGO. 

KFWI.    KYA. 
12:30  pm— KFOA.    KNX.    KFWB.    KPO,    KGO,   KGTT, 
KFWI.   KYA. 
1:00pm  — KFOA.   KNX.   KFWB.   KPO,  KGO.  KFWI, 

KYA. 
2  :00  pm -KFOA.   KNX.    KFWH.    KGO,    KLX.   KJBS. 
3:00pm      KOA.    KNX.   KFWH.    KPO.    KJBS. 
I:00pm-KOA.    KFOA,    KNX.    KPO.    KGO.    KFWI. 
6:00pm      KNX.   KFWH.    Khl,   KGO.    KFWI.   KTAB. 
5:30pm— KFI.    KNX.    KGA.    KfWH.    KPO.    KGO. 

KI.X,    KFWI.    KYA. 
0:00pm      KGW,    KFI.    KFOA.   KNX.    KGA.   KFWB. 
kl'd,    KGO,    KLX,    KFWI,    kYA.    KTAB. 

pm      KGW.  KFI,    KFOA,  KNX,   KFWB. 

KPO,    KGO.    KI.X.    KFWI.    KYA. 
7:30pm— KFI.    KNX.    KFWH.    KGW.    KFOA. 

B im      KGW,    KFI.    KFOA.    KNX.    KGA.    KFWB. 

KPO.   KGO.    KFWI,    KYA.   KTAR. 
9:011  pm      KGW.    KFI.    KFOA     KNX.    KFWH.    KPO. 
KFWI.    KYA.    KTAB'. 
10:00pm      KGW.    KFI.    KNX.    KFWB.    KPO.    KFWI. 

11  :00  pm     KGW,  KNX.  KFWI. 

18  :00  pm 

FRIDAY 
1 :00am     KNX.  KPO.  KFWI. 

i  '.11  am      KNX.    KPO.    KFWI 
111      KNX,    KTAB,    K.IPS 

m     KGW,  KFOA.  KNX    KFWB.  KFUS,  KFWI, 
KTAB,  k.ips 

I0:30am      KGW.    KNX,    KOA     KPO,    KI.X.    KFWI. 
KYA.    KTAB.    K.1HS. 

11  am      KGW,    KGA.    KOA     KFWI.    KYA. 

11:3ii  am      KG\.    KOA.    KPO     M.O.    KFWI.    KYA. 

•r,      KFOA.    KNX.    KGV    KOA.    KFWH.    KPO. 
KGO.    KFW  I.    KYA 
12:80pm      KFOA.    KNX.    KG  \     KFWH.    KGO.    KGTT. 
KYA 
1:00pm      KFOA.    KNX.    KFWH,    KGO.    KFWI.    KYA. 
2:00pm     KGW.    KFOA.   KNV    KFWB.   KPO.   KGO. 
KI.X.    K.1HS. 
pm     KNX     KOA.   KPo    KJBS. 
,m      KFOA     KNX.    KIM     KGO.    KFWI. 
im      KNX      KOA     kFV     '     KPO.    KFWI.    KTAB. 
pm     KFI.   KNX,   KGA  V    kl-Wll.   KPO. 

KG ').    KI.X      KFW  I      KYA,    K  ! 
pm      KGW.    KFI.    KFO         KNX.    KGA.    KOA. 

KFWH.    KPO,    KGO      KFWI.    KYA.    KTAB. 

OA,    KFWH.    KPO. 
KGO.    KI.X.    KF\  KYA.    KTAB. 

■•.      KFI.    KNX,    KOA      1,1  W  B.    ki.W      I 
■  1      KGW.    kl  I.    k\ 

KPO.    KGO.    Kl  >      KGTT.   KFWI,    KYA. 
KTAB. 
m      KGW.    KFI.    KFOA     KNX.    KOA.    KFWB. 
KPO.    KGO     Kl  ,GTT.    KFWI.    KYA. 

KTAB. 


1" m     KGW.   KFI,   KFOA.  KNX.  KFWB    KPO 

KGO.  KI.X.  KFWI.  KJBS. 
11:00  pm— KGW.  KNX,  KFWI.  KFOA 
12 pm— 

SATURDAY 

7:00  am— KNX.  KPO.  KFWI. 

8:00  am— KNX.  KPO.   KFWI. 

9:00  am— KNX,   KTAB.  KJBS. 
10:00am— KGW.  KNX.   KFWB.  KPO.    KFWI,   KJBS 
10:30  am— KNX,    KOA.   KPO.   KFWI.   KJBS. 
11:00  am— KGA.   KOA.    KFWI.   KYA. 
11:30  am— KGA,   KOA.  KPO.  KGO.  KYA. 
12:00    m— KNX.    KGA.    KOA.   KFWB.    KPO,   KGO 

KFWI.    KYA. 
12:30  pm— KNX.  KFWB.    KGO.  KGTT.   KYA 

1:00  pm— KFWB,   KPO,    KGO,   KFWI.   KYA. 

2:00  pm— KNX,  KFWB.  KPO.  KGO,  -KLX.  KJBS. 

3:00  pm— KNX.  KPO,  KJBS. 

4:00  pm— KNX.  KPO,   KGO.KFWI. 

5:00  pm— KNX,   KFWB.   KPO,   KFWI. 

5:30  pm— KFI,   KNX.  KGA.  KFWB.  KPO.  KFWI, 

6:00  pm— KGW.  KFI.   KNX.  KGA,   KFWB.  KPO. 

KFWI,  KYA. 
7:00  pm— KFI.  KNX.   KOA.  KFWB.  KPO.  KLX, 

KFWI.   KYA.  KTAB. 
7:30  pm— KFI.  KNX.  KOA,  KFWB. 
8:00  pm— KGW.  KFI,  KNX.  KGA.  KOA,  KFWB. 

KPO,   KGO,   KFUS,    KFWI.   KYA.   KTAB. 
9:00  pm— KFI.   KNX.   KFWB,   KPO.   KGO.    KFWI. 
KYA.  KTAB. 
10:00  pm— KGW.   KFI.   KNX.  KFWB.  KPO,   KGO. 

KFWI. 
11:00  pm— KGW.   KFI.  KNX,   KPO.  KGO.  KFWI. 
12:00  pm— KNX,    KPO.   KGO.  KFWI. 

1  :00  am— KFWI. 

2  :00  am— KFWI. 


Daredevil's  Terrors 

Interviewer  —  "Aren't  you  some- 
times frightened  when  you  look  down 
at  the  street  below  you  ?" 

Steeplejack — "Yes.  Only  yester- 
day I  thought  sure  I  was  going  to  see 
a  pedestrian  get  run  over." — Life. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sijrhtseeinc $3.00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips.    Taxicah    Rates 


PROSPECT 

4000 


585    Post.   St.. 
San  Francisco 


Phone   Sutter  3278 

William  Herbst  &  Company 

(Formerly   with  Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209    POST   STREET  at  GRANT   AVENUE 

San    Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual    Attention   Given   tJ 

Each  Order 

Office  and   Works:    1625   Mission   St. 
Phone   Market    7913 
Branch    Office:    760    Sutter  Street 
rbury    Blilc.  » 
Phone   Prospect    ! 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


The 

Name 


PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


BLAKE,   MOFFITT  &  TOWNE 

Established    1855 
First   Street.   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection   in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
-_5C0STS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield   3852 


564  Market  St. 


By  E.  V.  WELLER 
National  Automobile  Club 

Among  the  Glaciers 

With  highways  in  good  condition 
and  innumerable  scenic  attractions 
along  the  way,  the  trip  to  Mt.  Rainier 
National  Park  is  growing  in  popular- 
ity with  the  vacationist.  Leading 
through  the  central  and  northern 
parts  of  California,  through  the  state 
of  Oregon  and  into  Washington  to 
Tacoma,  a  pleasant  trip  is  outlined  by 
the  National  Automobile  Club.  From 
San  Francisco,  the  route  leads  up  the 
Pacific  Highway  through  Sacramen- 
to, Red  Bluff,  Redding  and  Yreka  to 
the  Oregon  line. 

After  leavng  the  southern  bound- 
ary of  Oregon,  the  highway  leads 
through  Grant's  Pass,  Roseburg,  Eu- 
gene, Salem,  and  into  Portland.  From 
Portland  into  Washington  through 
Kalama,  Centralia  and  Olympia  the 
route  leads  into  Tacoma  from  where 
the  trip  to  Mt.  Rainier  National  Park 
is  begun.  It  is  but  a  short  distance 
from  Tacoma,  on  Puget  Sound,  to 
Washington's  great  snow-capped  vol- 
canic mountain — 56  miles. 

Leaving  Tacoma,  the  National 
Park  Highway  is  a  fitting  approach  to 
the  beautiful  park.  Winding  through 
forest  and  across  park-like  prairies, 
it  reaches  the  great  log  gateway 
which  marks  the  entrance  to  the  Na- 
tional Park.  Here  guests  are  regis- 
tered and  automobile  permits  secured 

Longmire  Springs,  at  an  elevation 
of  2,732  feet  comes  next  along  the 
way.  At  Longmire  there  are  48  hot 
and  cold  springs,   a  phenomenon   of 


much  interest  to  the  tourist.  National 
Park  Inn  is  also  located  here. 

From  Longmire  a  gradual  climb 
brings  the  motorist  to  the  terminus  of 
Nisqually  Glacier.  Ten  miles  more  of 
glorious  mountain  scenery  terminate 
the  highway  at  Paradise  Valley,  high 
up  in  the  mountains.  Here  the  atmos- 
phere is  clear  and  crisp  and  the ' 
panoramic  beauty  is  unsurpassed. 

Mt.  Lassen,  visible  from  the  start 
of  the  trip  at  Tacoma,  is  the  highest 
volcano  in  the  United  States,  being  at 
an  altitude  of  14,408  feet.  The  top, 
covered  with  snow  and  ice  except  in 
spots  melted  away  by  the  volcanic 
heat,  is  not  the  source  of  its  glaciers. 
The  glaciers  originate  about  four 
thousand  feet  below  the  top  and  are 
fed  with  the  winter  snows  and  aval- 
anches coming  down  from  the  sum- 
mit. 

A  climb  to  the  summit  presents  no 
difficulties  to  the  32-degree  mountain 
climber  and  although  the  inexperi- 
enced will  find  it  somewhat  out  of  the 
ordinary  as  a  hike  he  will  count  the 
reward  well  worth  the  climb.  Hun- 
dreds of  tourists  make  the  climb 
every  summer. 


Don't  throw  paper  sacks,  bottles, 
picnic  plates  or  tin  cans  onto  the 
highways  from  the  car  while  touring 
the  country.  The  villager  and  farmer 
may  retaliate  as  one  Middle- Western- 
er is  planning  to  do.  This  particular 
farmer  is  saving  up  all  the  tin  cans 
and  other  rubbish  thrown  near  or  at 
him  by  the  city  motorists  during  the 
summer.  In  the  fall,  he  plans  to  make 
a  visit  to  the  city  and  return  the  col- 
lection to  its  original  owners  by 
strewing  it  on  the  boulevards. 


Automobile  manufacturers  have 
been  asked  to  make  all  bumpers  at  an 
equal  distance  from  the  ground,  18 
inches.  Thus,  bumper  would  bump 
bumper  instead  of  becoming  entan- 
gled or  injuring  other  parts. 


"Sweeten  the  highways!"  Never! 
It  can't  be  done.  It  was  tried  in  Egypt 
without  success,  due  to  the  fact  that 
concrete  won't  harden  if  there  is 
sugar  present  in  the  mixture. 

Two  cases  of  concrete  failed  to 
harden  and  an  investigation  led  to  the 
fact  that  there  was  some  sugar  in  it. 
The  alarm  was  sounded  that  sugar 
combines  with  lime  to  form  sacchar- 
ates.  These  destroyed  the  resistance 
of  the  concrete,  and  the  sugar  part  of 
the  road,  although  it  may  have  had 
its  good  points  from  a  sentimental 
angle,  was  found  wanting  from  a 
practical  standpoint. 


July  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


i5 


AFTER  FORTY 
By  Lue  F.  Vernon 

After  forty,  locks  grow  thinner, 

We  grow  stouter — "there's  the  rub?" — 

Linger  longer  o'er  our  dinner, 
Shirk  the  matutinal  tub. 

After  forty  we  get  lazy, 

To  the  lads  the  girls  resign — 
They  may  flirt  with  Dot  and  Daisy 
While  we  loiter  o'er  our  wine. 

After  forty  we  discover 

Aches  and  pains  distinctly  new. 
Once  a  lobster  salad  lover, 

Now  we  court  the  homely  stew. 
After  forty  fidgets  find  us, 

Sad  to  tell,  an  easy  prey; 
Leaving  lightsomeness  behind  us, 

We  grow  graver  day  by  day. 

After  forty,  saucy  misses 

Treat  us  like  their  own  papas — 
No  feat  now  of  stolen  kisses, 

Billets — doux,  irate  mammas; 
But,  their  white  arms  calmly  resting 

On  our  shoulders,  if  you  please, 
They  will  ask  (I  am  not  jesting) 

After  our  rheumatic  knees. 

After  forty,  graybeards  claim  us 

Quite  as  "one  of  them" — ah,  me? 
Men  of  sixty  thus  defame  us — 

We  are  only  forty-three  ? 
Old  "Jim  Crow,"  too,  crawls  with  pleasure, 

After  forty  on  our  phiz, 
Time,  who  picks  our  locks  at  leisure. 

Winks  at  wigs — the  horrid  quiz? 

What's  the  moral  of  the  matter? 

This,  and  lay  it  well  to  heart: 
After  forty,  cease  light  chatter. 

Act  no  more  the  stripling's  part. 
Let  us  take  with  resignation, 

In  old  fogies'  ranks  a  place — 
'Tis  an  art  worth  cultivation. 

That  of  "growing  old"  with  grace. 

— From  the  "Spectator." 


KNOWLEDGE 

I  have  known  sorrow — therefore  I 

May  laugh  with  you,  0  friend,  more  merrily 

Than   those   who   never   sorrowed   upon  earth 

And  know  not  laughter's  worth. 

I  have  known  laughter — therefore  I 
May  sorrow  with  you  far  more  tenderly 

Than  those  who  never  knew  how  sad  a  thing 
Seems  merriment  to  one  heart's  suffering. 
— Theodosia  Garrison  in  "The  Joy  o'  Life. 


LOU  W.  SARTOR.  Propriclor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular  Brands   Eastern  and  Western  Oils 

New  Method   Washing  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT    CALPET   GAS   STATION 

Post  and    Franklin   Streets  San    Francisco.   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction    with 

St.    George    Garatre,    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 
DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON.   General  Agent 
544  Market  Street,  San  Francisco.  Cai. 


TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  16,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (A]4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought :  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  anu 
at  LONDON.  ENGLAND  ;  NEW  YORK ;  PORTLAND,  ORE. ;  SEATTLE, 
WASH.  ;  MEXICO   CITY,  MEXICO. 

San   Francisco  Office:     450   California  Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  ABSt.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,   Automobile   Insurance 


Branch   Office  Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE,     TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES.     GASHOLDERS,     SMOKESTACKS.     ETC. 

San   Francisco,   Calif.  Loa  Angeles,   Calif. 

444  Market  Street  5717  Santa   Fe  Avenue 


e&m  tfJj£5*>5«l» 


tSaliforaia^X&tjrrtisrr. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

Second  Edition 

NOW  OUT  —  50c  PER  COPY 


Finance 


H.  J.  Brunnier,  chairman  of  the  Highways  Committee 
of  the  California  State  Highways  Association,  says :  "The 
frequency  of  highway  accidents  resulting  from  traffic 
congestion  has  demonstrated  not  only  that  we  must  con- 
struct our  new  highways  of  ample  width  but  also  that  we 
need  to  widen  many  of  the  roads  and  bridges  now  in  use. 
This  has  led  to  the  construction  in  the  vicinity  of  large 
industrial  centers  and  on  main  thoroughfares  of  what  is 
known  as  the  'super-highway'  to    insure    the   maximum 

road  capacity  speed  and  safety." 

*  *     * 

Guy  C.  Earl,  president  of  the  Great  Western  Power 
Company  of  California,  states  that  subscriptions  to  pre- 
ferred capital  stock  during  the  year  ran  over  $2,250,000 
and  the  close  of  the  year  showed  8,825  holders  of  7  per 
cent  preferred  stock,  a  total  of  11,606  holders,  being  an 
increase  of  2,341  for  the  year.  Preferred  sales  through 
the  company's  own  organization  during  the  year, 
amounted  to  82,264,200,  an  average  of  six  shares  per  pur- 
chaser. 

The  extent  of  the  life  insurance  business  appears  from 
the  fact  that  approximately  60,000  agents  leave  every 
year,  according  to  Manager  John  Marshall  Holcombe, 
Jr.,  of  the  Life  Insurance  Sales  Research  Bureau.  This 
is  an  enormous  'mortality'  and  would  seem  to  imply  that 
the  material  chosen  for  that  particular  work  is  not  picked 
with  sufficient  care.  At  the  same  meeting  it  was  pointed 
out  that  lapsed  business  is  not  worth  going  after  for  re- 
storation. 

It  took  200,000  insurance  people  as  a  field  force  last 
year  to  produce  $16,000,000,000  of  life  insurance  busi- 
ness. 

*  *     * 

Whitney  Palache,  well  known  Californian,  will  retire  as 
United  States  Manager  of  the  Commercial  Union  fleet,  at 
the  end  of  August,  to  enjoy  a  well  earned  leisure.  He 
has  been  engaged  in  underwriting  for  42  years.  Upon 
his  retirement,  he  will  return  to  California,  his  native 
state,  to  reside.  It  was  here  that  he  first  won  distinction 
as  manager  on  the  Pacific  Coast  for  the  Hartford  Fire. 

*  *     * 

According  to  the  Santa  Fe  reports,  California  crop  con- 
ditions continue  favorable  and  production  will  probably  be 
the  best  for  the  last  ten  years.  Grain  yields  have  been 
satisfactory,  and  the  grape  production  of  the  312,424 
acres  now  under  cultivation,  is  immense.  The  area  given 
to  grape  production  was  299,765  acres  last  year.  On  the 
other  hand,  California  cotton  production  is  below  that  of 
last  year. 

*  *     * 

It  is  interesting  to  learn  that  of  the  total  steel  produc- 
tion of  the  last  year,  railroads  have  used  twenty-five  per 
cent,  a  total  value  of  $507,302,000.  This  has  been  largely 
due  to  major  construction  jobs,  among  which  may  be 
especially  noted  the  new  210  mile  Southern  Pacific  Cas- 
cade mainline  between  San  Francisco  and  Portland. 
«     »     * 

All  previous  records  for  activity  of  the  San  Francisco 
Stock  and  Bond  Exchange  were  broken  during  tire"  first 
six  months  of  1927.  There  was  an  increase  of  11.6  per 
cent  over  the  same  period  of  last  year.  Shares  thus  far, 
for  1927,  totalled  7,468,578  as  compared  with  4.930,298 
for  the  first  six  months  of  1926. 


Nubbville  Spark 

"Lindbergh   is   gettin'    Nubbville    folks    interested    in 
geography  in  spite  of  themselves." 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.   35c,  50c.  75c   S1.00.S1.50   a  la  Carte 
Dancing  7:00  p.m.  to  1 :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


&/  IMMjUlLm  blUmdy 


490  POST  ST.,  S.  F. 
Garfield  234 
CLIPT  HOTEL 
Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch   11    a.  m.  to  2  p.  m.    (a  la  carte).     Private  Dining  Rooms 
for   Banquets   and    Parties,   Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon    %  .75 

(11:30   to    2    p.  tn.) 
Dinner.   Week  Days  &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in  the  Finest 

Cafe    in    America 


Our  Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93  Third    Avenue.    SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
6  :30  p.  m.  to  S  :30  p.  m. 
Sundays  and  Holidays 
4 :30  to  B:80  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half   Block    from    H-ghway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:00    A.M.   TO    11:00    P.M. 
1  nsurpassed     Cuisine 

IKm*H 

14-Mile   House 

CARL    LEONHARDT 
Formerly  of  Golden  Gate  Park   Casino 

CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

i^»H^5v-.l  i 

\  w«« 

2:30  and  Tea  from  3  to  5 

^'WiU      lV 

Lxclusive  use  of  room   for  club  dinners 

4*° 

S34  Sutter  St.             Douglas  7118 

ICE  CREAM^ 
CANDY 
PASTRY 


BREAKFAST 

POLK  t  CALIFORNIA  STS  I  LUNCHEON 

5100      Ym"  iioi l~ INNER; 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING   ANDERSON,   Manager 
Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY   ST.      -  TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacksmithing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


We  do  Handwork,  too,  and  have  a  large 
Staff  of  Experts. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Tncllth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

HOURS:  9-12.  1-5 

980-82  Flood  Building.  Powell  and  Market  Streets,  San  Francisco 

PHONE  GARFIELD  5394 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and   Cleaning 

583   Post   Street                                                                                             San   Francisco 
In  Virginia   Hotel                                                                           Phone   Franklin   2510 

Antioch  Bridge  Route 


Sacramento 

Is  Now  PAVED  All  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From   Sacramento 
South  on  21st  Street 


H 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


o4mbassador~ 

Los    An-g-eles 

Plan  to  enjov  Southern  California'* 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAN  VECHTEN 

ious  Author,  writing  in  VANITY  FAIR.  «yj: 

Tbt  Ambassador  a,  I  ibouia  tbink.  ont  oj  tbt  very  befl  bottu 
m  tbt  world-    The  service  is  tuberlatnt,  tbt  foodaiunt, 
tbt  courtesy  of  management  ana  employees  unfailing." 

In  the  wide  range  ol  its  attractions,  the 
Ambassador  likewise  exceh  Superb. 
27-acre  park,  with  miniature  golt  count 


and  open-air  p. 


ige.     Riding,  hunting 

eluding   privileges  oi 

Motion  picture 

.thin  the 


d  all    sports 
Rancho    Golf    Club 
theatei  and   25  smart  shops  w 
hotel     Dancing  nightly  to  the 
the  famous  Cocoanut  Grove  orchestra. 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double. 


WRITE  (or  Chef.  Booklrt  of 
Ctlif.  Rcapcs  m  J  Intonuooa. 
BEN  U  FRANK   &U*ncr 


SAIL  TO  NEW  YORK 


-<r 

t 

w 

;) 

a 

SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico ;  San  Jose  de  Guatemala ;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  hy 
rail  (or  vice  versa)  for  as  little  as  $380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA,  July  30th;  SS  ECUADOR,  August  20th.  From  New 
York:   SS  ECUADOR,  July   16th;   SS  COLOMBIA,   August   13th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


^Hollywood  Plaza  Hotel - 

HOLLYWOOD    CALIF. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  July  23,  1927 


'■- 


LOS  ANGELES 


Horse  Show  Function  at  Palo  Alto 


Flashlight.  a  fine  type  of  saddle  pony  that  will  compete  at  the  Palo  Alto 

Horse  Show  August  8-13.     The  rider  is  Carol  Lansburgh,  petite 

daughter  of  the  G.  Albert  Lansburghs  oj  San  Francisco. 


"Such  sights  as  youthful  poets  dream, 
On  Summer  eves  by  haunted  stream  .  .  .  ." 

— Milton 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1S56,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  18S4  to  1925 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  26S  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco 
California.  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co.,  30  Cornhill,  E.   C.  London.  England.     Subscription   Rates    (including  postage),   one  year. 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JULY  23,  1927 


No.  30 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


Poison ! 

It  would  be  a  stupid  person,  indeed,  who,  being  at- 
tracted to  the  beauty  or  lusciousness  of  wild  berries, 
would  proceed  to  pick  and  eat  them,  with  no  knowledge 
of  natural  food  in  wood  or  fields ;  very  few  people  have 
the  temerity  to  gather  mushrooms  unless  they  are  fami- 
liar with  the  edible  ones ;  when  they  do,  it  inevitably 
means  illness  or  death ;  then  why,  will  the  misguided 
wander  along  beaches  and  pluck  and  devour  the  seem- 
ingly innocent  bivalve  without  a  knowledge  of  ichthyol- 
ogy to  assist  them  ? 

Anyone  of  a  logical  turn  of  mind  would  realize  that 
shell  fish  which  cling  to  piles  or  rocks  along  the  shores 
of  bays  or  rivers  receiving  city  sewage,  might,  at  times, 
be  questionable  food.  It  is  a  fact  that  wooden  piles  are 
treated  with  poisonous  chemicals  to  resist  corrosion,  and 
this  poison  in  turn,  corrupts  the  fish.  Mussels  would  ap- 
pear to  be  unusually  unreliable,  for  I  have  heard  of  per- 
sons being  poisoned  by  mussels  gathered  from  rocks,  along 
a  coast  unpoluted  by  sewage.  These  bivalves  had  better 
be  left  alone,  unless  one  can  order  them  at  an  absolutely 
dependable  market  or  restaurant. 


Nation-Wide  Motorists 

California  highways  and  by-ways  are  being  traveled 
by  people  from  all  over  the  United  States.  Practically 
every  state  in  the  Union  is  represented  by  auto  plates 
that  'one  encounters  on  even  the  shortest  drive,  and  na- 
tives and  residents  of  the  Golden  State  should  realize 
that  every  motorist  they  meet,  from  Oshkosh  or  Kala- 
mazoo, can  be  made  into  an  advertiser  or  booster  for  our 
California. 

It  is  our  desire,  or  should  be,  to  offer  them  the  finest 
roads  in  the  world,  and  even  it"  our  building  program  is  a 
little  backward,  and  our  road  finances  slightly  tangled, 
we  should  always  bear  the  idea  in  mind,  that  the  condi- 
tions of  roads  is  a  most  important  criterion  in  judging 
prosperity  of  a  community  or  state. 

The  California  Highway  Commission  has  put  forth  un- 
tiring efforts  into  creating  beauty  for  our  highways.  Sys- 
tematic tree  planting  was  inaugurated  in  1020,  and  since 
then,  hundreds  of  miles  have  been  planted.  At  the  pres- 
ent time,  the  Highway  Commission  is  maintaining  56.400 
trees  on  the  state  highways,  covering  a  lineal  distance  of 
approximately  685  miles. 


This  is  more  of  a  task  than  the  layman  realizes.  It  de- 
mands consistent  inspection  and  care  throughout  the  en- 
tire life  of  the  tree,  including  special  planting,  watering 
and  protection  of  young  trees  against  insect  pest,  dam- 
age by  squirrels,  gophers  and  moles  and  loose  stock  driven 
along  the  highways.    The  hazard  is  also  great. 

Shaded  highways  are  a  necessity  in  the  hot  valleys  of 
California,  besides  being  a  mode  of  beautification  that  is 
practical  as  well  as  aesthetic.  There  is  nothing  the  jaded 
motorist  welcomes  more  fervently  than  shade  on  a  scorch- 
ing day. 


"Snoopers" 

Busybodies  will  always  exist;  just  so  long  as  the  qual- 
ity of  prying  or  "snooping"  into  other  people's  business 
remains  in  the  general  make-up  of  certain  persons,  the 
great  urge  of  reforming  the  world  will  actuate  a  large 
percentage  of  our  citizenry. 

A  new  busybodies'  or  snoopers'  association  has  been 
recently  formed  in  the  United  States  of  America. 

It  is  called:  "The  Citizens'  Service  Association,"  and 
is  nothing  more  nor  less  than  a  body  of  private  citizens 
who  have  constituted  themselves  as  policemen  without 
badges  or  official  authority ;  they  are,  in  fact,  merely  offi- 
cious, and  obnoxiously  officious,  at  that. 

Their  ambition  is  to  start  a  snooping  campaign  against 
the  "demon  rum,"  and  to  aid  federal  officers — without 
being  asked — in  their  fight  for  prohibition  enforcement. 

Here  is  what  R.  P.  Andrews,  Pres.  of  the  Merchants  & 
Manufacturers  Association,  says  anent  the  above: 

"I  think  that  the  church  and  state  should  be  kept  sep- 
arate. The  church  and  its  members  should  confine  them- 
selves to  saving  men's  souls.  It  should  look  to  its  attend- 
ance and  try  to  make  things  more  attractive  for  members 
instead  of  creating  suspicions  regarding  neighbors  and 
entering  into  outside  political  activities.  The  Citizens' 
ice  Association  will  fail." 

Statement  of  John  F.  Maury.  President  of  the  Wash- 
ington Real  Estate  Board: 

"The  scheme  of  the  Citizens'  Service  Association  is  a 
ridiculous  one.  One  of  the  most  objectionable  features  is 
the  opportunity  given  to  obtain  revenge  in  private  feuds 
between  neighbors  and  acquaintances.  I  am  opposed  to 
such  measures,  which  threaten  to  disrupt  law  and  order 
in  the  district." 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


Practical  Aviation 

We  have  had  more  flights  with  practical  success,  for  in 
spite  of  the  loss  of  the  plane,  the  Smith  flight  to  the  Ha- 
waiian Islands  may  be  considered  as  an  accomplishment 
of  its  purpose.  Military  and  civilian  planes  have  done 
about  equally  well  in  the  pursuit  of  records  for  trans- 
oceanic flying  and  we  may  safely  flatter  ourselves  that 
we  have  the  material  for  air-conquest  at  least  to  the  same 
extent  as  other  peoples,  who,  while  they  may  have  been 
less  sensational  in  their  methods,  have  nevertheless  pro- 
ceeded along  the  line  of  progress  in  the  science  of  aviation. 

Chamberlin,  however,  recently  struck  the  true  note 
when  he  said  that  the  next  experiment  must  be  made  to 
see  whether  long  distance  flying  can  be  made  to  pay. 
After  all,  there  is  the  gist  of  the  matter.  Unless  aviation 
is  a  paying  proposition  commercially,  it  will  be  nothing 
but  a  sport,  a  splendid  sport,  and  one  calling  for  all  sorts 
of  fine  qualities;  still,  a  sport  as  equitation  is  today,  as 
compared  with  what  the  horse  meant  fifty  years  ago. 

That  is  the  heart  of  the  matter.  Of  course  these  pre- 
liminary  trips  are  very  necessary  to  prove  that  as  a  prac- 
tical problem  the  air  can  be  traversed  by  a  plane  with 
practical  certainty,  although  that  had  been  substantially 
decided  some  time  ago,  even  in  the  war.  The  French  are 
about  to  try  out  planes  to  give  special  speed,  where  re- 
quired, between  New  York  and  Europe,  by  sending  up 
planes  from  the  decks  of  passenger  steamers  and  thus  sav- 
ing time.  It  is  obvious  that,  although  this  is  good  in  an 
emergency,  where  special  speed  is  required,  it  does  not 
apply  to  the  general  problem.  There  is  still  much  to  be 
done. 

*     *     * 

Shaky  Ground 

The  newspapers  on  Monday  morning  showed  a  black 
prospect.  There  was  an  incipient  revolution  in  Vienna; 
heavy  rioting  had  occured,  numbers  had  been  killed  and 
it  was  anticipated  that  the  revolution  proper  had  not  yet 
been  staged  but  that  this  incipient  rioting  was  merely 
preliminary.  Apart  from  the  ever  imminent  Red  peril, 
which  pervades  the  whole  of  European  political  life,  there 
are  troubles  connected  with  the  strongly  expressed  de- 
sire of  the  Austrian  people,  as  a  whole,  to  be  absorbed  in 
the  German  republic.  This  might  be  a  very  good  thing 
for  Austria  and  Central  Europe,  but  would  not  be  enthu- 
siastically endorsed  by  the  French. 

Then,  the  ever  active  Mussolini  is  to  the  fore  again, 
demanding  that  the  railroads,  blocked  by  a  general  strike, 
be  cleared  for  Italian  trains  or  he  will  clear  them  with  an 
army.  This  would  be  invasion.  If  Mussolini  can  justify 
an  invasion  of  Austria  for  the  purpose  of  clearing  the 
tracks  for  Italian  trains  to  Germany,  we  get  a  curious  ap- 
plication of  the  principles  of  our  interstate-commerce 
regulations  applied  to  international  concerns.  Once  this 
was  conceded,  the  United  States  of  Europe  would  not  be 
far  off;  for  if  one  nation  could  invade  another  for  the 
purpose  of  preventing  interference  with  commerce,  the 
necessity  of  a  general  governing  body  with  police  powers, 
would  become  at  once  apparent.  It  will  be  interesting  to 
see  what  Mussolini  can  do  in  this  matter. 

The  stupidity  of  the  League  of  Nations  becomes  appar- 
ent in  a  situation  like  this.  The  organization  is  not  calcu- 
lated to  act  with  force  and  energy  and  surely  when  crisis 
like  the  above  occur,  and  they  may  occure  at  any  time, 
force  and  energy  are  prime  necessities. 


Again,  Our  Bridge 

There  is  a  feeling  throughout  the  entire  country,  as  we 
read  our  exchanges,  that  San  Francisco  is  not  having  fair' 
treatment  in  the  matter  of  the  bridge,  which  the  Secre- 
tary of  the  Navy  has  again  placed  under  his  disapproval. 
Of  course,  we  know  that  Secretary  Wilbur  is  in  the  hands 
of  the  admirals,  when  he  makes  this  decision  and  that  the 
naval  board  is  really  back  of  the  blockade  against  our  de- 
velopment and  growth. 

It  would  not  matter  so  much  if  the  contentions  made 
by  those  against  the  bridge  were  such  as  could  not  be, 
logically  and  easily  met.    If  it  did  happen  that  we  were- 
in  such  a  position  that  we  were  obliged  to  meet  a  situa- 
tion, in  which  the  interests  of  the  country  and  our  own  I 
local  interests  were  in  necessary  and  natural  antagonism, 
we  should  have  to  make  the  best  of  it.    San  Francisco  is) 
patriotic  enough  to  sacrifice,  willingly,  anything  to  the) 
well-being  of  the  country,  as  a  whole.    But  there  havej 
been  no  reasons  advanced,  other  than  the  familiar  andl 
stale  arguments,  which  have  been  put  forward,  time  and! 
time  again. 

There  were  no  reasons  offered  against  the  construction 
of  a  bridge  across  the  Golden  Gate  which,  after  all,  is  a  J 
practical  necessity  to  the  real  growth  and  development  of  | 
Marin  County  and  the  Northern  part  of  the  State,  along 
the  ocean.    Yet,  it  is  clear  that  reasons  could  have  been 
presented,  much  stronger  and  more  cogent  than  those  i 
which  have  been  applied  to  the  Rincon  Hill  bridge  project. 
Imaginings  get  us  nowhere;  most  of  us  can  imagine 
enough  danger  connected  with  any  move  to  effectively 
paralyze  our  activities.    Rational  caution  is  one  thing; 
panic,  unreasonable  fear,  is  another. 


Anti-Saloon  League  Tyranny 

The  recent  exposures  of  the  machinations  of  the  Anti- 
Saloon  League  are  astounding,  even  to  those  of  us  who 
considered  ourselves  fairly  well  informed  as  to  its  opera- 
tions and  fairly  well  cognizant  of  the  tyrannical  and  cor- 
rupt schemes  which  inflamed  the  minds  of  its  manipula- 
tors. But  the  audacity  and  the  assumption  of  this  clique 
surpasses  the  most  partial  imaginings  of  its  critics. 

Imagine  a  group  of  people,  who  never  at  the  most  were 
more  than  300,000  strong,  presuming  to  dictate  the  af- 
fairs of  the  United  States  government,  to  have  a  hand  in 
the  appointment  of  federal  officials  and  United  States 
marshals,  to  have  a  controlling  voice  in  the  appointment 
and  the  management  of  the  federal  judiciary,  to  seek  and 
obtain  enormous  sums  of  money  aggregating  some  S65,- 
taking  into  their  own  hands  functions  which  belong  to 
the  regularly  appointed  servants  of  the  people!  Indeed, 
so  far  were  they  lost  in  their  own  form  of  drunkenness, 
that,  at  one  time,  they  had  about  decided  to  launch  im- 
peachment proceedings  against  the  President  himself  for 
slackness  in  obeying  their  demands. 

It  is  very  doubtful  whether  any  civilized  country  ever 
was  in  a  dilemma  like  this.  To  have  an  irresponsible  group 
of  second  raters  and  petty  ministers  arrogating  to  them- 
selves such  power,  places  us  in  the  most  ridiculous  light 
in  the  presence  of  the  whole  world.  It  is  an  intolerable 
and  disgusting  situation  and  must  be  at  once  cleared  up. 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Wells  Fargo  Anniversary 

The  recent  Wells  Fargo  anniversary  cannot  go  without 
notice  since  the  State  and  the  whole  Pacific  Coast  owe  so 
much  to  the  energy  and  enterprise  of  the  organization 
which  seventy-five  years  ago  took  upon  itself  the  arduous 
task  of  maintaining  connections  and  business  relations 
between  the  then  distant  and  uncivilized  West  and  the 
parent  East.  Seventy-five  years  is  a  relatively  short  time, 
but  it  spells  the  whole  era  between  Indian  primitive  sav- 
agery and  modern  commerce  and  industrialism,  the  his- 
tory of  two  thousand  years  of  human  growth,  in  fact. 

Wells  Fargo  Bank  and  Union  Trust  Company  is  now 
the  oldest  financial  institution  in  the  West  and  the  larg- 
est west  of  the  Mississippi,  confining  its  activities  to  one 
city.  It  dates  from  March  18,  1852,  when  Henry  Wells,  a 
New  Hampshire  banker,  and  William  G.  Fargo,  who  had 
been  in  the  express  business  in  New  York,  obtained  a 
charter  from  the  State  of  New  York  to  engage  in  the 
banking  and  express  business.  In  July  of  that  year  they 
established  their  first  banking  and  express  business  at 
114  Montgomery  street  in  this  city.  Their  first  advertise- 
ments ran  "Gold  dust  is  bought  and  bills  of  exchange 
given  in  any  amount.  General  and  special  deposits  re- 
ceived. Collections  and  remittances  made  in  all  parts  of 
the  world."  It  was  the  only  bank  in  San  Francisco  that 
survived  the  financial  hurricane  of  Black  Friday. 

From  that  time  on  the  story  of  the  bank  and  the  ex- 
press business  is  one  of  constant  and  rapid  progress,  until 
it  starts  on  the  last  quarter  of  the  century  of  its  life  with 
resources  of  more  than  $152,000,000,  taking  Wells  Fargo 
Bank  and  the  Union  Trust  Company,  which  has  developed 
from  it,  together. 


California  and  the  South 

The  later  statistics  on  foreign  trade  show  that  the 
products  of  California  are  finding  increasing  markets  in 
Central  and  South  America.  Commercial  travellers  re- 
turning from  those  parts  find  a  great  increase  in  the 
amount  of  California  food  products  in  the  hands  of  mer- 
chants. California  is  becoming  well  known  and  canned 
fruits  and  dried  fruits  of  our  making  are  in  great  demand. 

This  is  a  natural  market  and  should  be  of  enormous 
value  to  the  state,  if  properly  developed.  Its  development 
depends,  however,  more  than  anything  else,  upon  the  at- 
titude taken  by  our  people  to  this  trade.  It  must  be  im- 
pressed upon  our  dealers  who  seek  for  foreign  trade  that 
the  taste  of  foreigners  must  be  considered  and  met.  It 
does  not  follow  that,  because  a  certain  product  meets  with 
our  enthusiastic  approval  when  placed  before  us  in  a 
certain  way,  that  the  same  fashion  of  presentation  will 
be  acceptable  to  other  people  in  other  places  with  a  dif- 
ferent history.  As  one  authority,  who  has  made  a  close 
examination  of  this  matter  says:  "Intelligent  direction  is 
necessary  to  bring  success  to  the  manufacturer  or  ex- 
porter who  wishes  to  deal  with  these  people,  for  their 
methods,  thoughts  and  ideas  of  business  are  totally  dif- 
ferent from  ours.  This  does  not  mean,  though,  that  they 
are  not  good  business  men  or  keen  buyers ;  they  are  all  of 
that." 

That  is  very  true.  It  offers  somewhat  of  a  problem  un- 
der our  new  system  of  standardization.  This  latter  has 
been  so  perfected  that  any  departure  from  the  system  is 
attended  with  financial  loss.  It  is  when  we  come  into  con- 
tact with  foreign  trade  with  backward  communities  that 
we  learn  the  advantage  of  standarized  publicity. 


From  Brighter  Pens  Than  Ours 


Some  Mistake 

Hubby — Your  check  to  the  grocer  came  back  with  "no 
funds"  on  it. 

Wifie — That's  funny,  I  saw  an  ad  in  the  paper  yester- 
day which  said  the  bank  has  a  surplus  of  over  $3,000,000. 

— Green  Gander. 

*  *     * 

Silver  Digger 

Eeny — He  uses  the  touch  system. 

Meeny— On  the  typewriter? 

Eeny — No,  on  his  friends. — U.  of  Wash.  Columns. 

*  *     * 

Our  idea  of  a  life  job  is  membership  in  the  committee 
Chicago  has  just  appointed  to  investigate  crime. — New 
York  Evening  Post. 

*  *     * 

Weekly  Procession 

If  all  the  autos  in  the  world  were  laid  end  to  end,  it 
would  be  Sunday  afternoon. — Judge. 

*  *     * 

Patent  Silencer 

"Pa,"  said  Clarence,  "what  is  an  optimist?" 
"He's  a  man,  son,"  replied  his  dad,  "who  thinks  if  he 
tells  the  back-seat  driver  to  shut  up,  she'll  keep  mum  the 
rest  of  the  trip." — Cincinnati  Enquirer.  , 

*  •     • 
Bright  Messenger 

"Willie,"  said  his  mother,  "I  wish  you  would  run  across 
the  street  and  see  how  old  Mrs.  Brown  is  this  morning." 
A  few  minutes  later  Willie  returned  and  reported : 
"Mrs.  Brown  says  it's  none  of  your  business  how  old 
she  is." — Boys'  Life. 

*  »     » 

Cop  (to  man  driving  past  a  Stop  sign) — Hey,  there, 
can't  you  read  ? 

Motorist — Sure  I  can  read,  but  I  can't  stop! — Black  & 

Blue  Jay. 

*  •     • 

Irate  Pater — What  do  you  mean  by  coming  home  at 
five  a.  m.? 

Indignant  Daughter — For  cryin'  out  loud,  Pop !  I  have 
to  patronize  the  old  roost  some  time,  don't  I? — Washing- 
ton &  Lee  Mink. 

*  •     • 

Well  Hooked 
Tiresome  Work 

Mother  (to  small  daughter) -yWhy,  Hilda,  what  do  you 
mean  by  saying  you've  had  enough  of  sex  appeal? 

Hilda  (wearily) — Oh,  nothing — only  we  were  playing 
tag  and  I  was  "IT"  practically  all  afternoon. 

*  *     * 

No  Time  to  Waste 
Sick  Chorus  Girl — I  have  a  confession  to  make. 
Doctor — Do  you  want  a  priest  ? 
S.  C.  G. — Hell,  no!   Send  for  a  publisher. 

»     •     • 

Nothing  Under  the  Plate 

Sandy — My  son  writes  that  he  is  in  a  tight  place. 
Jock — What's  the  trouble? 
"He's  a  waiter  in  Edinburgh." 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


ociery 


By  Antoinette  Arnold 


Athletic  Society 

Has  all  Society  turned  athletic  ? 

It  seems  so;  for,  no  longer  is  the 
drawing-room  lily,  fragile  and  pale, 
the  popular  one  in  Society.  Her  more 
robust  sister,  given  to  athletics,  is 
the  social  favorite. 

Golf,  tennis,  rowing,  riding,  motor- 
ing, hiking — are  society  pastimes 
and  the  debuntante  who  proves  the 
best  "pal"  in  out-of-door  events  is 
the  chosen  one  these  modern  days. 

True,  attire  has  much  to  do  with  it. 
And,  the  modish  garments  women 
wear  in  participating  with  their  suit- 
ors, their  brothers  and  with  husband 
— are  an  encouragement  for  the  ath- 
letically inclined. 

Some  one  has  said  that  the  pleas- 
ing game  of  croquet  would  have  re- 
tained its  popularity  years  ago  had 
some  wise  modiste  just  had  foresight 
enough  to  have  designed  "croquet 
sweaters,  blouse  and  smartly  fash- 
ioned 'croquet  sets'  for  women." 
*     *     * 

Croquet  Popular 

As  it  is,  there  are  many  prominent 
folks  who  really  enjoy  the  intricacies 
of  croquet  and  play  many  a  delight- 
ful game  on  the  pretty  croquet 
ground  of  their  country  estates. 

The  famous  Norris  family,  at  Sara- 
toga, have  a  most  charming  croquet 
ground,  and  it  is  not  an  unusual  sight, 
by  any  means,  to  see  the  beloved  au- 
thor, Kathleen  Norris,  and  her  dis- 
tinguished novelist  husband,  Charles 
Norris,  competing  for  honors  in  a 
spirited  croquet  game. 

How  often  do  I  recall  how  my  own 
mother  and  father  used  to  play 
croquet.  What  fun  they  had!  What 
arguments,  too,  for  croquet  can  be 
made  a  game  of  real  competitive 
sport,  and  they  who  are  skilled  in  the 
rulings  of  wooden  balls  and  grounded 
arches,  say:  "Oh,  there's  competition 
in  croquet — plenty  of  it,  if  you  know 
the  game." 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On   the    Coast    Highway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An  Inn  of   Unusual   Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


More  Strenuous 

However,  we  started  out  to  talk 
about  the  more  strenuous  pleasures 
of  Society — and  that  of  course,  means 
the  ever  popular  game  of  the  golf 
links — where  Society  folks  mingle 
constantly. 

No  California  resort  seems  com- 
plete, these  days,  without  its  golf 
course  and  even  up  at  Lake  Tahoe, 
where  Society  was  formerly  given 
over  to  the  less  strenuous  athletics  of 
rowing  and  fishing,  hiking,  according 
to  inclinations  and  endurances,  the 
fashionables  there  find  interesting 
golf  links. 

Dancing,  after  nightfall,  naturally, 
has  first  claim  in  Society's  realm,  al- 
though bowling,  and  the  various  in- 
door games  also  have  their  appeal  for 

many. 

*     *     * 

Treasure  Hunts 

Just  about  so  often,  the  fascinating 
lure  of  treasure  hunts  bobs  its  head 
above  the  popular  sports  and  de- 
butantes and  swains  rush  madly  to 
and  fro,  engaging  in  an  elusive  treas- 
ure-search. 

This  last  week  an  exciting  treasure 
hunt  was  held  at  Del  Monte,  where 
the  merry  chase  began  at  the  famous 
old  custom  house,  in  Monterey,  and 
ended  at  the  picturesque  and  modern 
maze  in  the  Del  Monte  grounds  with 
some  things  hid  near  the  beautiful 
Roman  plunge. 

Miss  Vail  Jones,  San  Rafael  society 
girl;  Miss  Dorothy  Burns,  so  popular 
at  Pebble  Beach ;  Miss  Carol  Kofer, 
pretty  debutante  of  this  city  and  the 
Misses  Lavender  Stewart  and  Nanette 
Stewart,  visitors  from  Melbourne, 
Australia,  and  Mrs.  J.  C.  Sturtevant 
of  Chicago  participated  in  this  merry 
game  of  hunting  for  hidden  treasures. 
The  men  of  the  party  included  Messrs. 
Oren  Taft  III,  Thomas  Williams,  Al- 
fred Hemmersmith,  Earl  Riley,  John 

Bun  and  John  Kofer. 

*     *     * 

Polo  Parties 

Every  year  polo  gains  more  adher- 
ents. This  wonderfully  popular  and 
typical  "men's  sport"  is  now  attract- 
ing society  women,  more  and  more, 
some  of  them  even  venturing  upon 
the  ponies  to  participate  in  the  game. 

But,  let's  hope  that  polo  will  con- 
tinue to  belong  to  the  men. 

Women  have  competed  in  practical- 
ly every  known  sport  with  men,  and 
in  many  instances  outdistanced  their 


valiant  companions  in  the  very  games 
which  the  cavaliers  taught  them. 

Polo  has  long  been  a  he-man  game. 
It  is  theirs  by  right  of  heritage  and 
long,  long  victories.  Let  us  really 
hope  that  they  may  continue  to  claim 
polo  —  for  we,  women  -  folks,  alas, 
should  have  some  just  on-looking 
sports  to  engage  our  enthusiasm. 

I,  for  one,  would  rather  watch  a 
well-matched  polo  tournament  than 
any  other  game  it  has  ever  been  my 
great  privilege  to  see. 


Society  Entertains 

Peninsula  society  gave  many  pretty 
parties,  interesting  luncheons,  out-of- 
door  barbecues  and  a  series  of  elabor- 
ate dinner  parties  recently  to  distin- 
guished visitors  from  afar  who  came 
to  California  for  the  summer  season. 

Mr  .and  Mrs.  William  Roth  gave  a 
delightful  luncheon  at  their  Woodside 
home  in  compliment  to  well-known 
society  folks. 

Their  guests  included: 

Dr.  and  Mrs.  Alanson  Weeks,  Mr. 
and  Mrs.  Edwin  Eddy,  Mr.  and  Mrs. 
Charles  McCormick,  Dr.  and  Mrs. 
George  Lyman,  Mr.  and  Mrs.  Augus- 
tus Taylor,  Mr.  and  Mrs.  Stewart 
Lowery,  Mr.  and  Mrs.  Russell  Slade, 
Miss  Marion  Zeile,  Mr.  Vernon  Ten- 
ney,  Mr.  Herbert  Gallagher  and  Mr. 
Charles  N.  Black. 

*     *     * 

Hamilton  Luncheon 

Mr.  and  Mrs.  Alexander  Hamilton 
entertained  a  group  of  friends  in  the 
Menlo  Circus  Club,  their  guests  for 
this  occasion  including: 

Mr.  and  Mrs.  Ross  Ambler  Curran, 
Mr.  and  Mrs.  Robert  Hays  Smith,  Mr. 
and  Mrs.  Cliff  Weatherwax,  Mr.  and 
Mrs.  Cyril  Tobin,  Mr.  and  Mrs.  Jos- 
eph Oliver  Tobin,  Mr.  and  Mrs.  Wal- 
ter Filer,  Mr.  and  Mrs.  Archibald 
Johnson,  Mr.  and  Mrs.  Walker  Salis- 
bury,  Mrs.   Ferdinand   Thieriot,   Mr. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and   Stockton 

San   Franciico 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Raymond   Armsby   and   Mr.    George 
Newhall  Jr. 


Polo  Players 

Prominent  polo  players  last  week 
in  Menlo  included  Mr.  Cliff  Weather- 
wax,  Mr.  Archibald  Johnson.  Mr. 
George  Pope  Jr.  and  Mr.  Robert  Mil- 
ler. 

Mr.  Walter  Hobart  was  the  judge 
of  the  polo  races.  He  was  assisted  by 
Mr.  Alexander  Hamilton,  Mr.  Ross 
Ambler  Curran,  Mr.  William  Roth, 
Dr.  Max  Rothschild,  Mr.  Robert  Mc- 
Gibbon  and  Mr.  Joseph  Oliver  Tobin, 
one  of  the  most  enthusiastic  polo 
players  of  the  country. 


Polo  at  Stanford 

Did  you  know  that  polo  is  being 
taught  at  Stanford? 

It  has  recently  been  added  to  the 
list  of  athletics  and  many  young  col- 
legians have  already  asserted  their 
enthusiasm  and  their  ability  to  sit 
well  on  the  saddle  and  carry  other 
honors  with  technical  strikes  and 
drives  for  scoring. 

The  manliness  of  the  sport  makes 
its  appeal  to  every  true  out-of-door 
athlete.  Besides,  the  technicalities 
appeal  to  their  intelligence. 

And  don't  forget  the  horses! 

Every  regular  man  loves  a  horse 
and  the  well  trained  polo  ponies  be- 
come real  pets  as  well  as  necessary 
animals  for  the  success  of  any  big 
tournament  in  polo  fields. 

So  who  knows  but  that  Polo  games, 
may  in  the  future,  make  rising  claim 
to  college  sports  and  popularity. 

Polo  is  really  a  magnificent  sport — 
and  every  one  who  plays  the  game  at 
all,  loves  it  beyond  measure. 


Midshipmen  Entertained 

Miss  Delia  Neagle  entertained  a 
group  of  visiting  midshipmen  and 
several  local  friends  for  dinner  and 
dancing  at  the  Hotel  Whitcomb  on 
Saturday  evening.  The  party  was 
chaperoned  by  Mrs.  Henry  Shannon, 
and  the  young  guests  were: 

Misses  Arthelia  Shannon,  Hattie 
MacWharton,  Dorothy  Palamountain, 
and  Midshipmen  Kenneth  McPher- 
son,  Everett  Schaefer  and  James  0. 
Vosseler. 

*     »     » 

Prominent  Visitors 

Dame  Alice  Godman  and  her  two 
daughters  of  Sussex,   England,  who 

are  visiting  this  city,  have  been  regis- 
tered at  the  Hotel  Whitcomb.  Dame 
Godman  is  well  known  for  her  exten- 
sive war  work  and  received  the  honor 
title  in  recognition  of  her  splendid 
and  noble  activities.  From  San  Fran- 
cisco Dame  Godman  will  go  to  Canada. 


BJ-''                             l-'S'l 

HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Srr.art    Town    House    for    a 

Day  or  a  Year, 

600  Rooms 

Tariff :    From   $4   per  day 


Garden  Tea  Given 

By  Hotel  Women's  Club 

Mrs.  LeRoy  Linnard,  the  lovely 
bride  of  the  famous  hotel  manager  of 
the  Fairmont  Hotel,  was  honor  guest 
at  a  most  delightful  affair  given  last 
Tuesday  by  the  California  Hotel  Wo- 
men's Club  of  which  Mrs.  John  Zee- 
man  is  the  president. 

A  large  card  party  and  garden  tea 
was  staged  in  the  handsome  new  Ben- 
jamin Franklin  Hotel  at  San  Mateo, 
where  the  flowering  beds  of  choice 
blossoms,  the  handsome  lawns  and 
the  grand  old  oak  trees  of  the  hotel 
grounds  supplied  an  ideal  setting  for 
this  event. 

Mrs.  Linnard,  who  has  already  cap- 
tured the  hearts  of  San  Francisco 
people,  was  presented  a  corsage  bou- 
quet of  lilies  of  the  valley  and  orchids. 
The  president,  Mrs.  Zeeman,  made  an 
appropriate  and  gracious  speech  in 
making  the  presentation  on  behalf  of 
the  Hotel  Women's  Club. 

Mrs.  Perley  Young,  former  presi- 
dent of  the  club,  who  now  makes  her 
home  in  Los  Angeles,  was  accorded  an 
enthusiastic  welcome  by  her  many 
friends  here,  at  this  lovely  gathering. 
Mrs.  Young  came  up  from  the  south 
purposely  to  attend  this  society  event, 
looking,  as  usual,  like  a  model  of  cor- 
rect and  charming  attire.  Mrs.  Young 
has  many  friends  in  this  part  of  the 
State  where  she  and  her  husband 
were  prominent  in  all  hotel  events. 


Back  From  Tour 

Mrs.  Florence  Lombard,  who  has 
recently  returned  from  a  trip  to  New 
York  by  way  of  the  Panama  Canal, 
was  accorded  a  real  "welcome  home" 
by  constituents  in  the  California  Ho- 
tel Women's  Club  of  which  Mrs.  Lom- 
bard is  an  officer.  She  was  dressed  in 
white,  and  with  her  typical  gracious- 
ness,  assisted  Mrs.  Zeeman  in  the  re- 
ception of  members  and  guests. 


Mis.  Belle  D'Aquin,  prominent 
member  of  this  organization,  who  re- 
cently returned  from  a  tour  of  the 
world,  with  her  husband,  was  the  re- 
cipient of  felicitations  at  this  pleas- 
ant gathering.  Mrs.  D'Aquin  wore  a 
lace  gown  over  green  silk  with  a  bow 
of  ribbon,  matching  in  green  tones, 
placed  at  the  side  of  her  lovely  frock. 

Mrs.  Perley  Young's  gown  was  of 
white,  adorned  with  red  ribbon  em- 
broidery with  which  she  wore  an  over- 
jacket  of  white,  of  youthful  mode. 
Her  bag,  hat  and  shoes  formed  a  fash- 
ionable ensemble. 

Mrs.  Adelyn  Brickley  Jones,  a  guest 
of  the  day,  Miss  Lillian  Connolly  of 
the  San  Francisco  Chronicle  and  Miss 
Connolly's  mother,  were  also  enter- 
tained as  special  guests  at  this  nota- 
ble event. 

After  hours  devoted  to  card  games, 
tea  was  served  on  small  tables  out 
under  the  oak  trees,  facing  the  lawns 
of  the  new  Benjamin  Franklin  Hotel. 
The  day  was  ideal  and  the  flowers  in 
their  beauty,  the  cordiality  and  the 
service  of  the  new  hotel  made  the  af- 
fair, indeed,  memorable. 

Under  the  management  of  Mrs. 
John  Zeeman,  to  whose  efficiency  and 
charm  the  present  high  standard  of 
the  club  is  due,  maintaining,  too,  the 
high  status  of  the  other  club  presi- 
dents, the  Club  is  achieving  many 
things.  Their  greatest  pride,  how- 
ever, is  the  work  of  the  Base  Hos- 
pital at  Palo  Alto,  where  they  have  a 
room  completely  furnished  and  main- 
tained by  members. 

The  San  Francisco  club  is  the  first 
club  of  the  kind  in  hotel  women's  cir- 
cles, but  they  now  have  in  mind  a 
plan  whereby  to  extend  their  work 
and  are  thinking  of  forming  similar 
groups  in  other  parts  of  the  State. 

The  local  club  is  really  the  Califor- 
nia Hotel  Women's  Club,  with  mem- 
bership enrollment  from  other  cities; 
although  it  is  the  only  club  of  the 
kind,  the  members  seek  to  widen  its 
activities,  under  Mrs.  Zeeman's  splen- 
did leadership. 


Wedding  Days 

Oh,  these  happy  wedding  days! 

Every  week  some  lovely  bride 
changes  her  name  to  that  of  the  man 
she  loves,  these  July  days,  and  every 
time  it  seems  to  me  it  is  actually  the 
prettiest  wedding  of  them  all. 

Frankly,  I  adore  weddings.  I'd 
rather  go  to  a  wedding  than  any 
other  dear  and  fascinating  society 
event.  Nor  does  it  have  to  be  in  so- 
ciety —  I  just  love  a  wedding,  every 
time. 

Perhaps  it  is  because  in  my  inner- 
most thoughts  there  is  cherished  the 

ntinued  on  pagt 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


>LE4SURE'SW^ND 


OBEY   NO   WAND  BUI  PLEASURES 

Tom  Moore- 


By  Josephine  Young 


Theaters  Offer  Good 
Summer  Attractions  Here 

All  during  the  Summer  season  the 
San  Francisco  theaters  have  an  ap- 
peal for  out-of-town  visitors  as  well 
as  for  those  who  have  not  yet  gone 
on  their  vacations. 

Especially  do  the  people  from  the 
interior  towns — where  the  heat  is  op- 
pressive— thoroughly  enjoy  being  in 
San  Francisco  where  cool  breezes  fan 
jaded  nerves.  These  same  out-of-town 
folks  have  one  big  goal  in  mind  dur- 
ing their  sojourn  and  that  is — our 
theaters. 

That  is  why  San  Francisco  thea- 
ters, with  their  fine  programs  to  of- 
fer, are  always  well  filled,  the  long 
year  'round. 

This  week  there  is  plenty  to  please, 
in  our  legitimate  theaters  and,  also, 
in  our  motion  picture  palaces. 

Leave  the  heat  of  the  valleys,  come 
to  the  Golden  Gate,  and  visit  the  San 
Francisco  playhouses. 
You'll   work  better  when   you  go 

home. 

*     *     * 

Curran 

"Love  in  a  Mist,"  starring  Madge 
Kennedy  in  this  week's  stage  attrac- 
tion at  the  Curran  Theater  on  Geary 
street,  between  Mason  and  Taylor. 
Dainty,  exotic  as  a  flower,  and  lovely 
to  behold  is  this  fascinating  star  in 
the  comedy-play  by  Amelia  Rives  and 
Gilbert  Emery. 

Sidney  Blackmer  and  Jack  Willard 
are  principals  with  Miss  Kennedy. 
The  original  New  York  production  is 
being  offered  by  the  Curran  Theater 
so  that  local  audiences  will  find  one  of 
the  best  plays,  enacted  by  as  fine  a 
cast  as  has  been  our  privilege  to  greet 
for  a  long  time. 

High  class  comedy  is  an  outstand- 
ing distinctive  of  this  "Love  in  a 
Mist,"  with  scintillating  humor  and 
touches  of  sparkling  wit,  giving 
verve  and  vigor  to  the  lines. 

With  the  exceptional  outburst  of 
expressive  if  not  elegant  words  inter- 
jected when  absolutely  needed,  the 
play  is  refreshingly  clean,  yet  not 
stupid  in  any  sense  of  the  word.  It 
glitters  with  genuine  fun  and  spurs 
the  tendency  of  those  who  love  a  good 
laugh,  such  as  is  provided  in  several 
places  throughout  this  radiating  play. 

Jack    Willard,    the   Italian    Count, 


can  say  his  swear  word — when  neces- 
sary— and  that  means  a  lot.  Natalie 
Schaffer  and  Percy  Haswell  are  in  the 

cast. 

«     »     * 

Lurie 

"The  Harem,"  the  David  Belasco, 
Butler  and  Davis  production,  will  be 
on  the  stage  at  the  Lurie  Theater  fol- 
lowing the  close  of  "Chicago."  The 
new  play  opens  on  Monday  night, 
July  25,  with  Isabel  Elsom,  the  dis- 
tinguished actress  in  the  leading  role. 
Others  in  the  cast  are  Alan  Brooks, 
Jed  Prouty  and  Robert  Fischer. 

The  plot  in  "The  Harem"  is  really 

farcical. 

*     *     * 

Alcazar 

"Meet  the  Wife,"  starring  Marion 
Lord,  is  still  drawing  crowds  to  the 
Alcazar  Theater,  where  the  clever 
comedy  pleases  packed  houses  of 
laughing  audiences.  You  can't  have 
the  blues  and  listen  to  the  dialogues 
in  this  Henry  Duffy  play. 

There  is  a  lot  of  action  throughout 
the  play,  too,  to  hold  the  interest  of 
every  one  and  not  a  dull  moment 
from  beginning  to  end. 

William  Maccauley,  Robert  Adams, 
Marion  Strely,  Richard  Ehlers,  John 
Stokes,  Marie  Sorrille  and  John  Mac- 
kenzie are  in  the  cast  and  each  one 
does  well  in  his  part — adding  that 
touch  of  real  dramatic  art  typical  of 
these  Alcazar  Henry  Duffy  comedies. 

Be  sure  to  see  "Meet  the  Wife,"  and 
take  the  wife  along. 

*     »     » 

President 

"The  Ghost  Train"  is  beginning  its 
seventh  week  at  the  President  The- 
ater on  McAllister,  near  Market, 
where  thrills  and  dangers  vie  for  fa- 
vor with  roars  of  laughter.  Henry 
Duffy  presents  a  cast  of  players  head- 
ed by  Earl  Lee,  Kenneth  Daigneau, 
Frank  Darien,  Dorothy  La  Mar,  Ron- 
ard  Telfer,  Helen  Keers,  Charlotte 
Treadway,  Olive  Cooper,  Joseph  De 
Stefani,  Henry  Caubisen  and  West- 
cott  Clarke. 

The  story  is  unusual.  It  is  weird 
and  tragic  but  balanced  with  comedy 
enough  to  keep  the  theme  moving  on 
as  it  should. 

»     •     • 

"Retrousse"    because    he    is    always 
turning  up. — Passing  Show. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Meet   the   Wife."     Henry   Duffy   Comedy,   star- 
ring Marion    Lord. 

Curran,  Geary  nr.  Mason 


"Love   in    a    Mist.' 
ney   Blackmer. 


Madge    Kennedy    and    Sid- 


Lurie,  Geary  at  Mason 

"The  Harem."     Jsohel   Elsora  and  Allan    Brooks 
in  a   David  Belaaco   Comedy. 

President,  McAllister  nr.  Market 


"The     Ghost    Train.' 
Comedy. 


Henry    Duffy     Mystery- 


VAUDEVILLE 

Golden  Gate,  G.  G.  Ave.  and  Taylor 

Rod  La  Rocqoe  In  "His  Doc"  on  the  screen. 
Pearl  Hickman  Kiddies  and  The  Neapolitan 
Four  heading   the   vaudeville   bill. 

Orpheum,  O'Farrell  nr.  Powell 

Frank  McCIynn  as  Abraham  Lincoln  heading 
a    bill   of   vaudeville. 

Pantages,  Market  at  Hyde 

On  the  screen.  "The  Honeymoon  Express." 
"Al's  Here."  a  fantasy  on  pre-prohibition  days 
heading  the  vaudeville  bill. 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  nr.  22nd 

Pictures — Vaudeville. 

*        *        * 

ON  THE   SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"Chang."  A  picture  of  the  jungles  of  Siam 
with  the  human  clement  woven  into  the  Bcenic. 
Glno  Severi   and   the   California   Orchestra. 

Cameo,  Market  opp.  Fifth  street 

Educational  films  and  news  reels  in  addition 
to  first  run  pictures.  Change  of  pictures  every 
Wednesday  and  Saturday  unless  otherwise 
stated   for  longer  til 


Casino,  Ellis  at  Mason 


Sat..  The  Midnight  Girl"  and  "The  Seventh 
Bandit."  Sun.,  Mon..  "Taxi.  Taxi"  and  "The 
Flame  of  the  Yukan."  Tues..  Wed..  "The 
Duchess  of  Buffalo"  and  "While  London 
™ps; ".  , Tnur""  Fri"  "T"e  Sea  Wolf  and 
the  Midnight   Message." 


Granada,  Market  at  Jones 


The  Duncan  Sisters  in  "Topsy  and  Eva"  on 
the  screen.  The  last  week  of  Gene  Morgan 
leading   the   Granada    Orchestra. 

St.  Francis,  Market  bet.  5th-6th. 

"Beau  Gestc."  starring  Ronald  Colman.  First 
time  this  picture  has  heen  shown  in  this  city 
at    popular   prices. 

Warfield,  Market  at  Taylor 

"After  Midnight,"  starring  Norma  Shearer,  on 
the    screen.     The    stage    act    is    titled    "Tommy 

4?  ',J%*\  Wn"  R°esn"  i»  conducting  the 
YvarGeld   Orchestra. 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Golden  Gate 

Heading  a  bill  opening  with  Satur- 
day's matinee  at  the  Golden  Gate  will 
be  Pearl  Hickman's  twenty  talented 
juvenile  song  and  dance  stars.  This 
season,  which  is  the  fourth  that  Miss 
Hickman  has  staged  revues  at  the 
Golden  Gate  stage,  brings  an  act  that 
for  beauty,  entertainment,  value  and 
costuming  surpasses  all  her  others. 
Every  number  is  new  and  the  chil- 
dren change  costumes  six  and  eight 
times.  A  feature  of  the  production  is 
a  fashion  show  number. 

The  second  feature  of  the  bill  is  the 
photoplay  "His  Dog,"  starring  Joseph 
Schildkraut.  The  story  is  one  of  ap- 
peal, casting  Schildkraut  as  a  "down 
and  outer"  who  is  eventually  regener- 
ated and  returned  to  society  through 
the  faithfulness  of  his  dog.  Albert 
Payson  Terhune  wrote  the  story. 
Julia  Faye  is  the  girl. 

A  second  featured  vaudeville  act  is 
that  of  Bert  Gordon,  the  celebrated 
Jewish  comedian,  in  the  skit  "Desper- 
ate Sam,"  with  Gordon  in  the  title 
role. 

The  Neapolitan  Four,  Italian  street 
singers,  with  their  harmony  songs, 
are  also  included  in  the  list  of  attrac- 
tions. 

Rives  and  Arnold,  comedians,  in  a 
comedy  skit  written  especially  for 
them  by  Herman  Timberg,  two  other 
acts  yet  to  be  announced,  Pathe 
News,  Aesops  Fables  and  music  by 
Claude  Sweeten's  Golden  Gate  orches- 
tra complete  the  show. 
*     *     * 

Warfield 

Headed  by  Norma  Shearer  in 
Metro-Goldwyn-Mayer's  production  of 
"After  Midnight,"  the  program  to  be 
offered  by  Loew's  Warfield  Theater, 
Saturdav,  is  to  bear  the  title  "The 
Warfield's  Show  of  Shows." 

Nell  Kelly,  a  madcap  miss,  who 
laughed  and  danced  her  way  into  the 
heart  of  San  Francisco  last  year,  re- 
turns home  on  the  Saturday  program. 
Nell  Kelly  has  become  a  most  import- 
ant name  in  the  theater  world  as  the 
result  of  her  original  pranks,  songs 
and  dance  foolery.  She  is  a  graduate 
of  the  Fanchon  and  Marco  ranks, 
having  gained  her  initial  laurels  here 
at  the  Warfield  Theater  but  two  years 
ago.  Since  departing  from  San  Fran- 
cisco this  "streak  o'  preen"  has  occu- 
pied the  advertising  lights  o(  many 
of  America's  leading  theaters.  She 
brings  an  entire  new  program  of 
songs  and  dances  for  Saturday. 

Balancing  the  incoming  Warfield 
show  will  be  the  newest  of  Fanchon 
and  Marco  stage  creation,  this  time 
titled  the  "Tommy  Atkins  Idea."  Joe 
Niemeyer,  an  eccentric  dancer,  who 
comes  direct  from  New  York  engage- 
ments, heads  the  artists.  Doris  Walk- 
also    a    Broadway    favorite,    will 


share  honors  with  Niemeyer.  Delara 
and  Melford,  dance  team,  and  Hector, 
a  performing  dog,  will  be  other  prin- 
cipals. A  sextette  of  boys  will  also  be 
found  in  the  act. 

*  *     * 

Granada 

Shakespeare  has  been  done  in  slang 
and  modern  dress  and  half  a  dozen 
actresses  have  appeared  bob-haired 
as  "Camille,"  but  it  took  the  irre- 
pressible Duncan  Sisters  to  think  of 
putting  the  fun  in  the  seriously  melo- 
dramatic "Uncle  Tom's  Cabin." 

Their  internationally  famous  trav- 
esty, "Topsy  and  Eva,"  brings  the 
little  local  stars  to  the  Granada  screen 
and  stage  Saturday.  Preparations  are 
being  made  by  the  management  for 
record  breaking  attendance  crowds, 
as  the  last  time  the  Duncan  Sisters 
appeared  here  in  person  all  box  office 
records  were  shattered. 

There  is  no  tragic  note  in  the  lively 
screen  play  of  Harriet  Beecher 
Stowe's  famous  story.  The  picture  is 
much  the  same  as  the  musical  com- 
edy, conceived  some  years  ago  by  the 
Duncans. 

No  effort  has  been  spared  by  United 
Artists  Corporation  to  make  this  first 
screen  effort  of  the  sisters  one  of  the 
funniest  and  expertly  finished  comedy 
presentations  of  all  time.  The  inimit- 
able stars  were  given  free  rein  to  in- 
ject their  originality  and  peculiar 
gift  for  fun-making  wherever  they 
saw  fit.  Everything  is  done  in  fun. 
For  instance,  Little  Eva,  played  by 
Vivian  Duncan,  doesn't  go  to  heaven, 
and  Uncle  Tom  is  a  jovial  darky  who 
can  dance  the  Charleston  with  the 
best  of  them.  "Simon  Legree,"  the 
hardest  bucko-mate  in  literature,  al- 
though he  still  cracks  his  whip,  is 
made  the  constant  target  for  the  imp- 
ish buffoonery  of  Topsy,  played  by 
Rosetta. 

The  Granada  Theater  orchestra  has 
matched  the  scenes  with  fitting  melo- 
dies. 

*  *     * 

St.  Francis 

"Beau  Geste."  romantic  adventure 
of  England  and  the  African  Desert. 
comes  to  the  St.  Francis  Saturday  at 
popular  prices. 

Ronald  Colman  has  the  principal 
role  in  this  picture  made  from  the 
Christopher  Wren  story,  which  has 
made  both  novel  and  screen  history. 
In  the  cast  are  Alice  Joyce.  Neil  Ham- 
ilton. Ralph  Forbes,  Mary  Brian.  Wil- 
liam Powell,  Norman  Trevor  and  Vic- 
tor McLaglen. 

*  *     * 

California 

The  jungle  picture,  "Chang."  is 
playing  at  the  California  Theater  this 
week. 

"Chang"  is  a  picture  of  the  interior 
of  Siam  with  prowling  beasts  as  the 

(Continued  on  page  10* 


The  Electric  Range 
does  perfect  frying 

Because  of  evenly 
distributed  heat 

The  frying  of  omelets,  bacon  and 
many  other  foods  requires  evenly  dis- 
tributed heat  under  the  frying  pan. 
For  then  the  food  cooks  perfectly,  it 
looks  more  appetizing,  and  it  tastes 
better. 

That  is  why  the  Electric  Range  is 
ideal  for  frying.  It  has  three  differ- 
ent degrees  of  steady  even  heat  that 
comes  from  closely  wound  coils. 

And  these  new  Electric  Ranges  are 
speedy. 

So  what  is  more  enjoyable  in  the 
early  morning  than  perfect  frying 


"PACIFIC  SERVICE" 


Pacific  Gas  and  Electric  Company 

Owned  -  Operated  ■  Managed 
by  Calijornians 

117-627 


i  Companion,  of 
tlje  morning'  •  -  • 
itffrefresMiuT- 


GEO.   W.   CASWELL 

Sutter  6654  or  Oakland   1017 
Telephone  Direct 

1.800.000   cups    were   served    at    the 

Panama-Pacific    International    Exposition 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


reduced 
sound  trip 

I  1 


"from  California 
points  and  return 


OAKE  advantage 
of  these  low  ex- 
cursion fares  to  visit 
the  old  home  this 
summer. 

Start  any  day  before 
September  30.  Re- 
turn limit  October 
31.  Our  travel  books 
will  help  you  plan 
your  trip  and  may 
be  had  upon  request 

SANTA  FE  Ticket  Offices 
and  Travel  Bureaux 


601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


SOCIETY 
(Continued  from  page  5) 
vision    of    another    home,     another 
American  family-life,  another  happy 
pair   going   down   life's   journey   to- 
gether. 

And  I  am  in  perfect  sympathy  and 
accord  with  the  bride  who  always 
dates  everything  from  her  wedding 
day. 

"It  was  just  a  year  from  my  wed- 
ding day";  or,  "It  was  just  one  week 
before  the  day  that  I  was  married" — 
and  similar  conjugations — it  is  all  the 
same  to  me,  too,  a  wedding  day  is  a 
day    from    which    to    reckon    many 

things. 

*  *     * 

Green-Carlston 

Miss  Gertrude  M.  Green,  daughter 
of  Mr.  and  Mrs.  William  Green,  of 
Central  avenue,  was  married  to  Mr. 
Charles  0.  Carlston,  at  St.  Mary's 
Church,  His  Grace  Archbishop  Hanna 
officiating.  The  ceremony  was  imme- 
diately followed  by  a  breakfast  at  the 
Hotel  Whitcomb  at  which  the  bridal 
party  and  members  of  the  immediate 
family  were  the  guests. 

The  bride  wore  a  pink  georgette 
dress  with  lace  trimmings  and  a  pink 
hat  to  match.  She  carried  a  shower 
of  pink  roses  and  lilies  of  the  valley. 
Miss  Viola  Green  was  her  sister's 
maid  of  honor  and  Mr.  John  Carlston, 

brother  of  the  groom,  was  best  man. 

*  *     * 

To  Be  Wedded 
In  September 

Miss  Mary  Ann  Sutro  and  Mr.  Bal- 
four Bowen  will  be  married  in  Sep- 
tember in  the  Piedmont.  Plans  are 
being  made  for  a  delightful  wedding 
with  elaborate  settings  and  all  the 
fashionable   and    magnificent    things 

which  go  to  make  a  perfect  wedding. 

*  *     * 

Society  Wedding 

Another  society  wedding  this 
month  will  take  place  July  30  when 
Miss  Helen  M.  Faull  becomes  the 
bride  of  Mr.  Frederick  Denicke 
Leuschner.  The  ceremony  will  take 
place  in  the  home  of  the  bride's  uncle, 
and  aunt,  Mr.  and  Mrs.  Willard  O. 
Wayman  in  Ross,  Marin  County. 

Miss  Faull  is  the  daughter  of  Mr. 
and  Mrs.  Henry  Fiske  Faull.  The 
Faull  family  is  one  of  the  oldest  in 
the  city. 

Mr.  Leuschner  is  the  son  of  Pro- 
fessor and  Mrs.  A.  0.  Leuschner  of 
Berkeley. 

Miss  Helen  Cathrall  of  Alameda 
will  be  the  maid  of  honor,  and  the 
bride's  cousin,  Miss  Martha  Faull,  and 
Mrs.  Frederick  Reichert  will  be  the 
Bridesmaids. 

Mr.  Richard  Leuschner  will  be  his 
brother's  best  man,  and  the  ushers 
will  be  Mr.  Ashley  Hill,  Mr.  Manning 
Davidson  and  Dr.  Frederick  Reichert. 

The  bride  and  groom  will  spend  the 


remainder  of  the  summer  in  Califor-  | 
nia  and  will  then  go  to  New  York  to  ] 

make  their  home. 

*  *     * 

Re-Elected 

"Let  us  re-elect  the  same  staff  of 
officers  who,  by  their  unfailing  work 
and  devotion,  their  foresight  and 
their  business  sagacity  have  made 
possible  the  completion  of  the  new 
San  Francisco  Women's  Building" — 
was  universally  heard,  just  previous 
to  the  first  members'  meeting  held  in 
the  handsome  structure  at  the  corner 
of  Sutter  and  Mason  streets  last  Fri- 
day morning. 

So,  with  but  two  exceptions,  the 
entire  board  was  re-elected  without 
any  fuss  or  confusion — but  with  sin- 
cere desire  to  expressively  register 
continued  trust  in  the  work  of  the 
noble-minded  and  valiant  women. 

Executive  Staff 

Prominent  women  elected  to  again 
serve  as  officials  in  the  San  Francisco 
Women's  Building  Association  in- 
clude the  following  notables: 

Mrs.  Edward  Dexter  Knight  was 
again  made  president ;  Dr.  Mariana 
Bertola,  first  vice-president;  Mrs.  C. 
A.  Hawkins,  second  vice-president, 
and  Mrs.  Minna  McGauley,  third  vice- 
president.  Mrs.  Harry  A.  Kluegel, 
president  of  the  San  Francisco  branch 
of  the  American  Association  of  Uni- 
versity Women  and  Mrs.  J.  E.  Butter- 
field,  new  president  of  the  City  and 
County  Federation  of  Women's  Clubs, 
were  the  two  new  directors  chosen. 
Splendid  Board 

Members  of  the  board  who  so  cour- 
ageously have  "carried  on"  the  work 
of  the  San  Francisco  Women's  Build- 
ing Association,  were  again  placed  in 
office  and  include:  Mrs.  D.  C.  Heger, 
chairman  of  the  Building  Committee 
who  called  sessions  every  week  pre- 
paratory to  the  building  and  furnish- 
ing of  the  handsome  structure ;  Mrs. 
Prentiss  Cobb  Hale  and  Mrs.  Jessie 
Axel,  Mrs.  Henry  Boyen,  Mrs.  George 
Bernhard,  Miss  Zulu  Clements,  Miss 
Margaret  Dailey,  Mrs.  D.  E.  F.  Eas- 
ton,  Mrs.  Oscar  Fernbach,  Mrs.  W.  T. 
Fletter,  Mrs.  Helen  W.  Greer,  Mrs.  D. 
F.  Hannah,  Mrs.  D.  C.  Heger,  Mrs. 
Annie  M.  Johnson,  Mrs.  Felix  Kahn, 
Miss  Miriam  Michelson,  Miss  Jennie 
K.  Partridge,  Mrs.  Paul  Scovel,  Mrs. 
Albert  W.  Stokes,  Mrs.  B.  F.  Stoll, 
Mrs.  Gaillard  Stoney,  Miss  May  Sins- 
heimer,  Miss  Russela  Ward,  Dr. 
Edith  Hammond  Williams  and  Miss 

Emma  Van  Bergen. 

*  *     * 

Life's  Darkest  Moment 

Slim — When  do  you  do  your  hard- 
est work? 

Fat — Before  breakfast  always. 

Slim — What  do  you  do? 

Fat — Try  to  get  outa  bed. — Boy's 
Life. 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Palo  Alto  Horse  Show 


A.    P.    Fleming,    Manager    of    the    forthcoming    horse 

show    at    Palo    Alto    for    the    henefit    of    the    Stanford 

Convalescent    Home.     Mr.    Fleming    is    well    known    as 

the    manager   of    the    successful    horse    shows    at 

Oakland,  Stockton  and   Portland.  Oregon. 


The  Northern  California  Horse 
Show  Association,  composed  of  lead- 
ing business  men  of  San  Francisco 
and  the  Peninsula  is  sponsoring  a 
great  horse  show  to  be  held  on  Stan- 
ford campus  the  week  of  August  8th 
to  13th  for  the  benefit  of  the  Stan- 
ford Convalescent  Home  for  Children. 

Ninety-five  classes  for  all  divisions 
of  horses  will  be  shown  during  the 
eight  performances,  of  which  two  are 
matinees.  Atholl  McBean  is  serving 
his  third  year  as  president  of  the  or- 
ganization, whose  two  previous  shows 
were  held  in  the  municipal  auditor- 
ium at  Oakland.  James  O.  Tobin,  R. 
Stanley  Dollar,  James  S.  Drum.  Her- 
bert Fleishhacker,  William  S.  Tevis 
Jr.,  Charles  D.  Dunphy  and  Alexan- 
der Hamilton  are  vice-presidents: 
Timothy  Hopkins,  treasurer;  G.  Al- 
bert Lansburgh,  secretary,  and  A.  P. 
Fleming,  manager. 

Many  entries  have  been  received 
fiom  exhibitors  residing  east  of  the 
Mississippi  river,  and  the  show,  which 
offers  $24,000  in  prize  money  besides 
more  than  $1000  worth  of  plate  and 
trophies,  will  be  of  national  signifi- 
cance in  the  horse  show  world. 

Pacific  Coast  exhibitors  whose 
horses  excel  in  quality,  will  be  pres- 
ent without  exception  and  it  is  prob- 
able that  there  will  be  not  less  than 
800  entries  in  Manager  Fleming's  of- 
fice at  the  Whitcomb  Hotel,  when  the 
looks  are  finally  closed  on  August  1st. 

That  it  will  be  one  of  the  grea 

cial  events  of  the  summer  is  proven 


by  the  box  sales  for  the  season,  which 
have  already  reached  large  propor- 
tions and  include  the  names  of  the 
elite  of  the  socially  inclined  of  San 
Francisco  and  Bay  District. 

Donators  of  §1000  stakes,  for  im- 
portant classes  are  Mrs.  W.  P.  Roth, 
Miss  Ruth  Lansburgh,  R.  Stanley 
Dollar,  Herbert  Fleishhacker,  Palo 
Alto  Chamber  of  Commerce,  Los  An- 
geles National  Horse  Show,  Timothy 
Hopkins,  Hartford  Livestock  Insur- 
ance Co.,  Nipa  Hut  Co.  and  Irving 
Hellman.  The  Bloomfield  Hills  Stock 
Farm,  through  W.  E.  Tevis,  Jr.,  is 
sponsoring  a  S2000  stake  for  polo 
ponies,  the  largest  that  has  ever  been 
offered  anywhere  in  this  division, 
which  has  resulted  in  the  manifesta- 
tion of  great  interest  amongst  the 
large  polo  contingent  on  the  Penin- 
sula. Over  twenty  entries  for  the 
polo  stake  are  already  in  hand,  mak- 
ing it  the  largest  class  of  its  kind 
ever  held  in  the  west. 

Work  on  the  arena  is  well  under 
way;  268  boxes,  250  box  and  100  tie 
stalls  constitute  part  of  the  equip- 
ment being  erected.  Vehicles  and 
space  for  harnessing  and  unharness- 
ing will  be  under  cover  of  a  tent, 
300x60  feet,  which  will  be  erected  be- 
tween the  stables  and  the  arena. 

Guarantors  of  the  finances  of  the 
horse  shoe,  whose  subscriptions  will 
go  to  swell  the  coffers  of  the  Conval- 
escent Home,  are  Atholl  McBean, 
Geo.  A.  Newhall,  Herbert  Fleish- 
hacker, John  S.  Drum,  R.Stanley  Dol- 
lar. Alexander  Hamilton,  Mrs.  W.  P. 
Roth,  Mrs.  William  Matson,  Mrs.  A. 
W.  Pike,  Wm.  T.  Sesnon,  Chas.  D. 
Dunphy.  J.  O.  Tobin,  W.  S.  Tevis  Jr., 
Timothv  Hopkins,  Ross  Ambler  Cur- 
ran.  T.  T.  C.  Gregory,  R.  S.  Moore.  G. 
Albert  Lansburgh,  Mrs.  A.  B.  Sprec- 
kels.  C.  R.  Walter.  A.  Swinerton,  C. 
R.  Tobin.  Dr.  T.  A.  Shumate,  A.  E. 


Ruth    Lanshurch    of   San    Francisco   and 
The   Cardinal. 


Schwabacher,  Sanford  L.  Goldstein, 
George  A.  Pope  Jr.,  Mrs.  C.  H.  Mer- 
rill, Mrs.  S.  R.  Dannenbaum,  Mrs.  E. 
T.  Perry,  Mrs.  Catherine  Sudden 
Blair,  Mrs.  Ninon  Tucker,  Miss  Alice 
E.  Forderer,  J.  A.  Donohue,  Ruby 
Hale,  Dr.  Ira  B.  Dalziel,  John  G.  Rapp 
and  Morgan  A.  Gunst. 


Hollywood  Notes 

Proving  popular  among  the  guests 
and  the  public  as  well,  the  salons  in- 
stituted by  Gabriel  Ravenelle  at  the 
Hollywood  Plaza  Hotel  in  Hollywood, 
Calif.,  have  just  entered  their  second 
anniversary.  Attendance  is  by  invi- 
tation. Some  of  the  leading  artists  of 
California  and  other  parts  of  the  na- 
tion appear  on  the  programs,  which 
also  encourage  and  give  recognition 
to  the  younger  artists. 

Another  activity  at  the  hotel  which 
is  gaining  widespread  favor  are  the 
occasional  programs  of  the  Children's 
Educational  Theater  of  Hollywood,  of 
which  Mr.  Ravenelle  is  director.  Sev- 
eral hundred  parents  were  present  at 
the  last  entertainment,  which  was  in 
the  Palm  Tree  Patio  of  the  hostelry. 

The  next  salon  will  be  on  Wednes- 
day evening,  July  27,  with  Mme. 
Grace  Whistler,  mezzo  soprano  and 
kin  of  the  famous  artist,  James  Mc- 
Neil Whistler;  and  Marion  Haw- 
thorne, dramatic  soprano  and  winner 
of  the  George  Eastman  three-year 
prize  scholarship  at  the  Rochester 
School  of  Music  in  New  York,  will  be 
among  the  artists  on  the  program. 


At  the  Elder  Gallery 

Miss  Edith  Coburn  Noyes,  director 
of  the  Edith  Coburn  Noyes'  School, 
Boston,  will  give  a  program  of  short 
stories  and  verse  by  A.  A.  Milne  in 
the  Paul  Elder  Gallery,  Thursday 
afternoon,  July  28th,  at  2:30  o'clock. 
Miss  Xoyes  will  draw  from  Milne's 
books,  "The  Day's  Play,"  "Once  a 
Week."  and  "The  Sunny  Side"— vol- 
umes of  intimate  short  stories — and 
"Winnie  the  Pooh"  and  "When  We 
Were  Very  Young."  his  child  verse 
that  has  endeared  him  to  the  entire 
English  reading  public  with  its  de- 
licious humor  and  wistful  pathos. 


Mingelgrun — I  have  lost  my  big- 
gest creditor,  today. 

Kohn — Has  he  died? 

Mingelgrun — No.  I  was  forced  to 
pay  him. — Faun.  Vienna. 


?0 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


PHONE 

GRAYSTONE  240 


N.   W.   CORNER 

POLK  and  POST  STS. 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean  Rooms — Clean  Linen — Clean  Everything 
Rates  Exceptionally  Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof   Hotel. 
Write  for  Booklet. 

T.  H.   CORCORAN.   Affua  Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judafc 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR   HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners  -Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


PLEASURE'S  WAND 

(Continued  from  page  7) 

principal  actors.  There  are  tigers  and 
elephants  aplenty.  The  primitive  life 
of  a  family,  father,  mother,  son  and 
daughter  is  woven  into  this  scenic. 
There  loves,  hates,  joys  and  disap- 
pointments form  the  basis  for  the  ac- 
tion. 

The  scenes  portrayed  have  never 
been  photographed  before  and  they 
graphically  prove  to  us  that  there  is 
still  room  for  plenty  of  adventure  on 
this  earth  of  ours. 

Gino  Severi  leads  the  California 
Orchestra  in  a  specially  prepared  mu- 
sical score. 

*  «     * 

Pantages 

"The  Honeymoon  Express,"  star- 
ring Irene  Rich,  is  the  screen  attrac- 
tion at  the  Pantages  Theater  this 
week.  This  picture  leaves  the  impres- 
sion that  the  most  dangerous  time  in 
married  life  is  after  twenty  years. 
Why  any  particular  time?  Helene 
Costello,  Harold  Goodwin  and  Vir- 
ginia Lee  Corbin  are  also  in  the  cast. 

Headlining  the  vaudeville  acts  is  a 
fantasy  of  pre-prohibition  days  titled 
"Al's  Here."  Other  acts  include  the 
Dance  Studio  with  Jean  Spence  and 
the  six  dancing  models,  the  Denno 
Sisters  and  Thibault,  Kay  and  Rose 
in  a  blackface  comedy  act,  and  Hach 
and  Mack,  an  acrobatic  team. 

*  *     * 
Cameo 

The  popular  Cameo  theater  on  Mar- 
ket street  opposite  Fifth  street  will 
show  some  fine  scenic  pictures,  as 
usual,  and  a  number  of  News  Reels  in 
addition  to  their  feature  pictures. 
This  cosy  theater  has  an  appeal  for 
those  who  like  to  see  many  fine  edu- 
cational films  as  well  as  some  first- 
run  photoplays  starring  well  known 
cinema  stars. 

Be  sure  to  go  to  the  Cameo  this 
week. 

*  *     * 

Orpheum 

The  distinguished  character  actor, 
Frank  McGlynn,  heads  the  bill  this 
week  at  the  Orpheum  in  his  imperso- 
nation: "Abraham  Lincoln"  written 
especially  for  McGlynn.  The  famous 
stage  and  screen  star  looks  and  ap- 
pears so  much  like  the  great  Amer- 
ican that  it  seems  almost  at  times  as 
if  the  Great  Emancipator  were  here 
again  in  the  flesh. 

"California's  Own"  Sunkist,  with 
Eddie  Nelson  and  Dolly  and  Officer 
Jack  Jennings,  are  on  the  bill.  Due 
to  the  popularity  of  the  "Our  Gang" 
Kiddies,  the  Orpheum  announces  that 
they  will  again  be  in  person  at  the 
theater  this  week  beginning  on  Sat- 
urday with  "Mickey,"  Daniels  and 
Eames  0.  "Peggy"  and  the  rest  of 
them  who  have  made  fame  for  them- 


selves and  the  Hal  Roach  Company  of 
tiny  comedians. 

Frank  De  Voe,  the  popular  song 
star,  in  1927  humor,  and  Eddie  Willis 
at  the  piano  are  other  attractions 
this  coming  week. 


Well  and  Home  Again 

The  many  friends  and  admirers  of 
Laurel  Conwell  Bias  are  warmly  wel- 
coming her  back  to  her  home  in  the 
Fairmont  Hotel  after  her  serious  ill- 
ness of  the  past  few  weeks. 

Mrs.  Bias  is  a  talented  dramatic- 
reader,  president  of  the  Speech  Arts 
Association  of  California,  and  head  of 
the  Bias  Evans  School  of  Expression. 
She  writes  and  produces  original 
children's  plays  and  pantomimes,  ar- 
ranges programs  for  the  Easter 
breakfasts  and  Mayday  festivals  at 
the  Fairmont  and  recently  gave  one 
of  the  most  attractive  events  of  the 
kind  dressed  in  a  stunning  old-fash- 
ioned costume.  Talented  children  are 
always  participants  in  her  programs. 

She  read  opera  dramas  before  the 
last  opera  season,  at  both  the  Fair- 
mont Hotel,  and  at  the  recently  des- 
troyed Seven  Arts  Club  on  Van  Ness 
avenue.  Mrs.  Bias  is  to  give  a  series 
of  opera  dramas  before  the  coming 
opera  season,  her  present  health  again 
permitting  her  to  go  on  with  her  ex- 
cellent dramatic  work.  Her  beauty, 
as  well  as  her  pleasing  personality 
and  her  voice  are  characteristics  of 
this  well-known  and  brilliant  young 
dramatic  reader. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Photo  graphs 

Q^/yc  JFbrever 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


ftJlP^Ry  TffiLE 


PREHISTORIC  MAN  by  Keith  Hen- 
derson. E.  P.  Dutton  &  Company. 
Price  S2.50. 

A  book  based  on  authentic  investi- 
gations and  the  actual  discoveries 
and  scientific  deductions  thereof  of 
fossils  entombed  tens  of  thousands  of 
years  ago  in  the  prehistoric  caves  of 
No  Man's  Land.  The  author  and  the 
professors,  whose  assistance  he  ac- 
knowledges in  his  preface,  have  given 
years  of  their  lives  to  this  study  and 
you  are  listening  to  the  voice  of  au- 
thority. 

The  story  begins  "some  thousand 
million  years  ago"  (the  author  has  a 
wonderful  memory)  with  the  erup- 
tion of  the  earth  from  the  sun.  The 
earth  in  turn  disagreed  with  the 
moon  and  turned  her  out;  and  then 
all  our  troubles  began. 

Some  500,000,000  years  after  this 
(a  little  longer  ago  than  can  be  re- 
membered by  even  our  oldest  inhabi- 
tant) queer  creatures  began  to  ap- 
pear— jelly-fish  and  such;  later  horr- 
ble  fish  with  horrid  manners;  then 
reptiles.  Reaching  the  Eocene  period, 
we  find  the  tree-climbing  animals. 
Lemurs  came  first — then  the  great 
apes,  and  finally  the  super  apes. 

Proceeding  into  Java,  a  specimen 
is  at  last  found  that  is  too  apish  to 
be  a  man — too  human  to  be  pure  ape. 
The  processes  of  deduction  are  inter- 
esting. The  brain  is  studied,  the  brow 
and  eyebrows,  the  teeth  (the  teeth 
tell  a  lot).  It  is  interesting  to  note 
that  it  has  been  resolved  (through 
careful  investigation  after  all  these 
50,000  years  and  more)  that  some 
of  the  animals  have  suffered  from 
toothache,  from  mastoid  abscesses 
and  even  arthritis,  which  we  had 
fondly  believed  was  fairly  modern. 
We  learn  that  one  "man"  received  a 
blow  on  the  head  which  did  not  kill 
him  immediately.  Instead  the  hole 
festered  and  the  fester  traveled 
around  to  form  a  second  abscess  low- 
er down.  (We  wonder  whether  this 
started  litigation  between  his  rela- 
tives and  his  insurance  company.) 

The  Mousterians  now  come  along 
with  their  torches.  Yes,  sir.  Al- 
though no  one  knows  who  started  the 
first  tiro,  these  almost  human  beings 
left  remnants  of  hearths  and  ashes. 
showing  that  they  had  fire  to  burn. 

But  down  in  South  Africa  trouble 
is  brewing.  The  Tall  Aurignacians 
are   approaching!:     Run.   you   Maus- 


Edited  by  Florence  DeLong 

terians,  or  you  will  be  annihilated. 
Too  bad!!  Brave  though  they  were, 
the  Mausterians  are  supposedly  wiped 
from  the  face  of  the  earth,  although 
it  is  hinted  that  some  are  captured 
for  slaves.  Maybe  it  is  just  as  well. 
Our  story  might  have  been  different. 

These  Aurignicians  are  men, — sav- 
ages, one  must  admit,  but  men.  There 
appear  to  be  artists  among  them.  Bits 
of  their  work  have  been  discovered 
and  removed  to  the  various  museums. 
The  author  has  embodied  some  of 
their  efforts  in  his  book  and  consider- 
ing the  "age  of  the  artist"  the  work 
is  remarkable.  The  world  at  this  time 
appears  to  be  black.  There  are  no 
red,  white  or  yellow  races  as  yet,  (al- 
though the  Aurignicians  men  have 
traces  in  their  make-up  of  what  we 
know  later  as  the  Red  Indians).  But 
the  women — ye  gods ! !  Look  on  this 
picture  (page  70)  and  then  on  this 
(page  71).  No,  they  certainly  would 
not  qualify  in  this  day  and  age. 

From  this  time  on  the  human  race 
begins  to  begin.  Human  character- 
ises become  more  apparent  until  step 
by  step  we  come  at  last  to  the  things 
we  learn  about  in  histories  and  read 
about  in  better  known  books. 

Interesting?  Of  course  it  is.  Some- 
thing happened  back  there  on  the 
trail — we  do  not  know  what;  but  the 
author  and  his  noted  colleagues  have 
gone  back  to  investigate.  Their 
search  has  been  exhaustive  and  the 
reports  are  seemingly  convincing,  not 
to  say  interesting  in  the  extreme.  It 
is  hard  to  prove  of  course.  He,  him- 
self, says:  "The  professors  have  not 
yet  quite  succeeded  in  disentangling 
and  straightening  out  the  intricate 
arabesque  of  man's  origin.  There  are 
still  one  or  two  difficult  knots  round 
the  great  apes." 

One  of  his  tests  sounds  logical: 

"When  the  blood  of  a  man  is  trans- 
fused into  that  of  a  dog,  say,  or  a 
horse,  or  any  other  animal,  the  hu- 
man blood  serum  behaves  in  a  hostile 
manner,  and  there  is  great  disturb- 
ance, ending  usually  in  the  total  de- 
struction of  the  red  corpuscles; 
whereas  when  the  blood  of  a  man  is 
transfused  into  the  blood  of  an  ape, 
or  vice  versa,  there  is  a  harmonious 
mingling  of  the  two — so  close  is  the 
relationship." 

However,  when  visiting  the  mon- 
key cage  at  the  zoo.  we  leave  with 
small  desire  to  claim  kinship  with  our 


supposed  ancestors.  On  the  whole  it 
is  rather  hard  on  the  "superiority 
complex." 

There  are  numerous  illustrations 
throughout  the  book  and  the  author 
furnishes  us  with  a  map  of  Paleo- 
lithic Europe.  In  those  days  there 
was  no  such  furore  of  getting  across 
the  Channel  without  a  boat.  The  "ani- 
mals" of  those  days  simply  walked 
across.  England  was  connected  with 
the  mainland  and  the  Channel  did  not 
exist. 


In  a  will  case  the  plaintiff,  when  his 
name  was  called,  stood  up  in  the  jury 
box. 

"Why,"  said  the  judge,  "what  are 
you  doing  there?" 

"I  was  chosen,  my  lord,  to  serve  on 
the  jury." 

"But,"  said  the  judge,"  that  was  a 
mistake,  of  course.  Surely  you  must 
know  that  you  cannot  sit  on  a  jury 
and  try  your  own  case?" 

"Well,"  admitted  the  plaintiff,  rue- 
fully, "I  thought  it  was  a  bit  of  luck." 
—Tit  Bits. 


Books    that    are    reviewed    in    the    Newa    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Pott  Street  San  Franeiaco,  Calif. 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA    STREET— GARFIELD    844 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books. 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


RADIO 

By  C.  J.  Pennington 


.3* 

j£t  J 
OPT  * 


C.  J.  Pennington 

Manager  of  Reno  Fair,  to  Direct 
Radio  Show 

Anthony  A.  Tremp,  managing  di- 
rector of  the  Nevada  Transcontinen- 
tal Highway  Exposition,  has  been  re- 
lieved of  his  duties  at  the  Reno  fair 
in  order  that  he  might  take  up  his 
active  work  here  as  director  of  the 
fourth  annual  Radio  Show  to  be  held 
in  the  Exposition  auditorium,  Aug- 
ust 20th  to  27th. 

This  is  Tremp's  second  year  with 
the  Radio  Show.  A  large  measure  of 
the  success  of  last  year's  exposition 
is  attributed  to  his  professional  hand. 
Tremp  did  all  of  the  preliminary  or- 
ganization work  for  the  Nevada  Ex- 
position and  carried  it  to  a  point 
where  he  felt  that  the  local  officers 
could  see  the  Fair  through  to  its  con- 
clusion before  asking  to  be  released 
for  the  Radio  Show  here.  Prior  to 
this,  Tremp  for  several  years  was  the 
managing  director  of  the  Industrial 
Exposition  held  annually  in  the  local 
auditorium. 

Tremp  has  had  several  conferences 
this  week  with  Leo  J.  Meyberg,  chair- 
man of  the  radio  show  committee  of 
the  Pacific  Radio  Trade  Association, 
under  whose  direction  the  show  is 
held,  and  also  with  Ernest  Ingold, 
president  of  the  association.  Tremp 
declares  that  at  no  time  has  there 
been  such  a  heavy  advance  sale  of 
space,  practically  every  foot  of  ex- 
hibit area  having  been  sold. 

Numbered  among  the  exhibitors 
are  all  of  the  leading  manufacturers 
of  receiving  sets  and  radio  accessor- 
ies. The  show  this  year  will  evidence 
the  growth  in  experience  over  the  ex- 
hibits of  preceding  years  in  many 
other  ways  than  an  increased  num- 
ber of  exhibitors.  There  will  be  a 
more  impressive  arrangement  of  dis- 


plays, and  an  unusual  lighting  plan 
and  decorative  scheme. 

A  full  program  of  events  that  will 
mean  something  of  special  import- 
ance for  every  day  has  been  provided. 


KPO  Comment 

How  much  are  your  fingers  worth 
to  you?  Dave  Kane,  leader  of  the 
Kane's  Hawaiians,  now  an  exclusive 
radio  feature  from  KPO,  recently  had 
all  the  fingers  of  both  his  hands  in- 
sured for  S2000  apiece.  The  playing 
of  a  Hawaiian  guitar,  in  which  few 
equal  Mr.  Kane,  requires  the  use  of 
all  the  fingers  of  each  hand  of  a  play- 
er, and  the  loss  of  a  single  finger  on 
either  hand  would  be  a  decided  handi- 
cap. Kane  is  not  taking  any  chances 
and  has  insured  every  finger  against 
a  possible  loss. 

Kane  and  his  group  of  versatile 
Hawaiian  musicians  and  singers  have 
a  number  of  Victor  records  to  their 
credit,  several  of  which  are  original 
compositions  of  their  leader.  They 
are  well-known  throughout  the  Pa- 
cific Coast  for  their  excellent  noon- 
day programs  from  KPO.  They  are 
also  prime  favorites  on  KPO's  late 
Monday  night  feature,  the  Variety 
Hour. 


Elmer  Herling,  KPO's  stellar  bari- 
tone and  a  Variety  Hour  star,  has 
sung  in  a  great  many  opera  produc- 
tions in  Kansas  City,  where  he  lived 
for  many  years  before  coming  to  San 
Francisco.  He  appeared  in  "Aida" 
several  years  ago  with  Louise  Homer, 
Marie  Lapphold,  Henry  Scott  and 
Clarence  Whitehall,  all  nationally 
prominent  opera  stars. 

For  more  than  a  year  Herling  was 
choir  leader  in  a  prominent  church  of 
Falls  City,  Nebraska,  his  birthplace. 
He  appeared  first  from  KPO  about  a 
year  ago,  his  remarkably  clear,  smooth 
baritone  voice  immediately  attracting 
the  attention  of  the  radio  listeners. 
Herling's  singing  diction  is  another 
factor  in  explaining  his  popularity  as 
a  radio  artist. 

*     *     * 

KPO's  new  Tuesday  night  dramatic 
and  musical  feature,  "Dan  Casey's 
Fireside  Hour,"  has  already  become 
the  "best  bet"  of  Scout  Troop  No. 
112,  according  to  a  recent  letter  re- 
ceived from  Frank  Mariach,  the 
scoutmaster. 


Scout  Troop  No.  112  is  the  only  one 
of  its  kind  in  America,  being  com- 
posed of  the  inmates  of  the  San  Fran- 
cisco Shriners'  Hospital  for  Crippled 
Children. 

In  his  letter  to  KPO  the  scoutmas- 
ter of  the  troop  said  that  Dan  Casey's 
novel  hour  from  the  station  does 
more  for  his  "shut-ins"  than  can  be 
imagined.  All  the  scouts  of  the  troop 
are  cripples,  most  of  them  never  get- 
ting out  of  bed,  and  they  get  a  great 
pleasure  out  of  the  radio  programs, 
the  scoutmaster  declares. 


Better  Balance 

KFI  notes  that  with  the  use  of  two 
microphones  in  the  main  studio  much 
better  balance  between  the  instru- 
ments and  voices  results.  By  pointing 
the  mikes  at  different  angles,  the 
artists  can  be  grouped  so  as  to  broad- 
cast to  the  best  advantage. 


International  Time  Signals 

The  remote  village  of  Coronilla  in 
Mexico  lately  suffered  an  earthquake 
which  broke  all  telephone  lines  and 
communication  with  the  outside  world 
except  radio.  All  clocks  were  stopped 
by  the  severe  tremor.  An  American 
mining  man,  possessor  of  the  only 
radio  set  in  town  tuned  in  KFI  and 
received  the  correct  time,  thus  allow- 
ing Coronilla  to  take  its  daily  siesta 
at  exactly  2  p.  m.  as  is  fitting  and 
proper. 


Starr  Versatile  Star 

KFI  receptionists  know  Henry 
Starr  as  an  appealing  vocalist  and 
"hot"  pianist,  but  officials  of  that  sta- 
tion disclose  the  fact  that  he, is  even 
more.  Starr  is  a  thorough  musician, 
having  studied  for  over  twelve  years, 
and  while  his  radio  performances  fea- 
ture blues  and  jazz,  he  is  primarily 
a  classical  artist.  And  the  piano  is 
not  his  only  instrument,  for  he  is 
equally  adept  at  all  the  instruments 
in  an  orchestra. 

He  has  written  several  composi- 
tions for  piano,  has  been  in  musical 
comedy,  and  spends  most  of  his  time 
at  present  writing  arrangements  and 
playing  piano  for  Mosby's  Dixieland 
Blue  Blowers.  It  is  rumored  that  he 
may  shortly  accept  a  tempting  offer 
to  desert  KFI  and  his  orchestra  for  a 
vaudeville  contract. 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


RADIO  PROGRAMS 


wavelength 
Station  (meters) 

KMTR— Los    Angeles    S'26. 

KLX- Oakland  508  2 

KGW— Portland  491.5 

KFI — Las     Angeles        467.5 

KFRC — San    Francisco    454  3 

KFOA — Seattle    ..    .  447  5 

KFSD— San     Diego     A40.9 

KPO — San     Francisco     422.3 

KHJ — Los     Angeles     405.2 

KGO — Oakland    394.4 

KJR — Seattle     !.  .384.6 

KHQ— Spokane     ..  370.2 

KFWB — Los    Angeles      ....  361.2 

KNX — Los    Angeles    336.9 

KOA — Denver  325  9 

KOIN— Portland     ..  319 

KPSN — Pasadena     315.6 

KYA — San    Francisco  309  1 

KOMO— Seattle     .  305  8 

KSL — Salt    Lake    ...  302  8 

KOWW— Walla    Walla    2991s 

KQW — San    Jose    296.9 

KTBI — Los    Angeles     288  3 

KTAB— Oakland     280  2 

KTCL— Seattle  277.6 

KFWI — San     Francisco     267.7 

KGA — Spokane  260  7 

KFUS— Oakland     256^3 

KRE — Berkeley     256  3 

KZM— Oakland     ..  245  8 

KLS— Oakland     245.8 

KEX — Portland     239  9 

KFWM— Oakland  236.1 

KJBS — San     Francisco     .   ...  220  4 

KGTT- San    Francisco    206.5 


Power 

(watts  I 

500 

500 

1000 

5000 

50 

1000 

500 

1000 

500 

5000 

2500 

1000 

500 

500 

6000 

1000 

1000 

500 

1000 

1000 

500 

500 

500 

500 

500 

500 

2000 

50 

100 

100 

200 

2500 

500 

50 

50 


SUNDAY 
(July    17) 
9:00  am— KFUS. 
10  :00  am— KFI.  KNX.  KTAB. 

10  :30  am— KGW.  KFI.  KTAB. 

11:00  am— KTAB,    KGO.    KFUS.    KYA.    KOA.    KGW 

KFI.  KGA. 
12:00    m— KGW.  KGA. 

I  :00  pm— KFWI. 

2:00  pm— KNX. 

3  :00  pm— KPO.  KGTT.  KNX. 

4  :00  pm— KGO.  KGTT,  KNX. 
5:00  pm  -KNX.  KFI. 

6:00  pm— KPO.   KOA.    KNX.    KFI. 

6  :30  pm— KPO.  KGO.  KNX.  KFI. 

7  :00  pm— KPO,  KGO,  KNX.  KFI. 

7:30  pm— KPO.  KGO,  KGTT.  KYA.  KGW.  KNX,  KFI 
8:00  pm— KPO.  KGO.  KGTT.   KFWI,   KOA.   KGW. 

KNX,   KFI,   KTAB. 
9:00  pm— KPO.   KGO.   KGTT.   KOA.   KGW.   KNX. 

KFI.  KFWB. 
10:00  pm   -KGW.    KFI.    KFWB. 

11  :00  pm. 

MONDAY 

7:00  am— KPO.  KNX. 

8:00am     KPO,  KFWI.  KNX. 

9:00am  — KNX.    KTAB.    K.IHS. 
10  :00  am -KFUS.  KFWI.   KOA.  KGW.   KFOA.   KNX. 

KJBS.    KTAB.    KFWB. 
10:30  am  — KPO.    KLX.   KFWI.    KOA.    KGW.    KNX. 

KJBS. 
11:00  am      KFWI.  KYA.    KOA.    KGW.   KGA,   KJBS. 
11:30  am      KPO.   KGO.   KYA.   KGA. 

12:00     m-   KPO.    KFWI.    KYA.    KFOA.    KGA.    KFWB. 
12:30  pm      KPO.   KGO.    KCITT,    KYA.    KNX.    KGA. 
KFWI! 

1:00  pm      KPO.    KGO.    KYA.    KFWB. 

2:00pm      KFWB.    KFOA.    KNX.   KJBS. 

8:00  pm      KNX.    K.IHS. 

4:00pm      KPO.    KGO,    KFWI,    KFOA.    KNX. 

5:00pm     KTAB,  KFWB,  KPO,  KFWI.  KOA,  KNX. 
5:30pm      KTAB.    KFWB,    KPO.   KGO.   KLX.    KFWI. 

KYA.    KFI.    KNX.    KGA. 
6:00pm      KTAB.    KFWB.    KPO.    KGO.    KLX,    KFWI. 

KYA.    KGW.   KFI.    KFOA.    KNX.    KGA 
7:00pm  -KTAB.    KFWB.    KPO.    KGO.    KLX.    KFWI. 

KYA.    KOA.    KFI,    KFOA.    KNX.    KGA. 
7:30,.,,,      KFWB.    KOA.    KGW.    KFI,    KFOA.    KNX. 

KGA. 
8:00pm      KGA.    KTAB.    KMVB.    KPO.    KGO,    KI.X. 

KFWI.   KYA.   KOA.    KGW.    KFI.   KFOA. 

KNX. 
9:00pm      KTAB,    KFWB.    KPO.    KLX.    KIWI,    KYA. 

KGW.   KFI.    KNX 
10:00      KFWB.    KPO.    KFWI.    KYA.    KGW.    KFI. 

KNX. 
11:00pm      KFWI.    KYA,    KGW,    KNX 

12  :O0  pm 

Tl'RSDAY 
?  :00«m     K\\ 

im     KNX. 

9:00am      KNX. 

11,1      KNX. 

111:30  :,m      KNX. 

11:00  am     KGA. 

K.1BS. 

11:30  am      KGA 

12:00    m      KGA. 

KFWI 

12:30  pm      KFOA 

1 :00  pm      KFOA 

2:00  pm      KGA. 

KI   V 

in     KGA 


KFWI.    KPO. 
KFWI.    KPO 

KTAB.  KJBS 

KGW,    KFWB,    KPO.    KTAB.    KJBS. 
KGW.    KYA.    KFWI.    KPO.    KJBS. 
KGW.    KOA.    KFWB.    KYA.    KFWI. 

KOA.    KGO.    KPO. 

KNX.    kllM      KOA.    KFWB.    KYA. 

.    KGO,    KPO. 

,    KFWB.    KYA     KGTT,    KGO 

.    KFWB     KYA.    KFWI.    KGO     KPO 

KNX.    KFOA.    KGW,    KOA.    KFWB. 

KGO     K.IHS 

KNX,    KO  \     KPO.    KJBS. 


4:00  pm      KNX.    KFOA,    KFWI.    KGO.   KPO. 

5:00  pm— KNX,   KOA.    KFWB.    KFWI.    KPO,    KTAB. 

5:30pm      KNX.   KFI,    KFWB.  KYA.  KFWI.   KLX. 

KPO. 
6:00  pm— KGA.   KNX.   KFOA,    KFI.    KGW.   KFWB, 

KYA.  KFWI.  KGO.    KPO.   KTAB. 
7:00  pm  — KNX.    KFOA.   KFI.    KGW.   KOA.  KFWB. 

KYA,    KFWI.   KLX,    KGO.   KPO.   KTAB. 
7:30  pm— KFWB,   KNX.   KFOA.  KFI.   KOA. 
8:00pm— KGA.   KNX.   KFOA.  KFI.   KGW.   KOA, 

KFWB.  KYA.  KFWI.  KGTT.  KGO.  KPO. 

KTAB. 
9:00  pm— KNX.  KFOA,   KFI.   KGW.  KFWB.   KYA. 

KFWI.   KGTT.    KGO.   KPO.   KTAR. 
10:00  pm— KNX,    KFI,   KGW.   KFWB.   KFWI,    KGO. 

KPO. 
11:00  pm— KGW.   KFWI. 
12  :00  pm — 

WEDNESDAY 

7:00  am— KNX,  KPO.  KFWI. 
8:00  am— KNX.   KPO.  KFWI. 
9:00  am— KNX,  KTAB,  KJBS. 
10:00  am— KGW.  KFOA,  KNX,  KFWB,  KFUS.  KFWI. 

KTAB,  KJBS. 
10:30  am— KGW.  KNX.  KPO,  KLX.  KFWI.  KJBS. 
11:00  am— KGW.    KGA.   KPO,    KFWI,   KYA.    KOA. 
11:30  am— KGA.    KPO,   KGO,    KYA,   KOA. 
12:00     m— KFOA.   KGA,  KFWB,  KPO,   KGO,  KFWI. 

KYA.  KOA. 
12:30  pm— KFOA.  KNX.  KGA,   KFWB,   KGO,  KGTT. 
KFWI.  KYA. 
1:00  pm— KFOA,   KFWB,  KPO,   KFWI.    KYA. 
2:00  pm— KFOA.   KNX.   KFWB.    KGO.   KLX.   KJBS. 
3:00  pm— KNX.   KPO,  KLX,   KGTT.  KJBS. 
4:00  pm— KFOA.   KNX,  KPO,   KGO.  KLX. 
5:00  pm— KOA.    KNX,   KFWB,   KPO,   KFWI,    KTAB. 
5:30  pm— KOA.   KFI.  KNX.  KGA.  KFWB.  KPO, 

KLX.    KFWI,   KYA. 
6:00  pm— KOA.  KGW,  KFI.  KFOA.  KNX.  KGA. 

KFWB.  KPO.  KGO.  KLX,  KFWI,  KYA. 
7:00  pm— KOA.  KGW.  KFI,  KFOA.  KNX.  KFWB. 
KPO.  KGO.  KLX.  KFWI.  KYA,  KTAB. 
7:30  pm— KNX.  KFWB.  KOA,  KGW.  KFI.  KFOA. 
8:00  pm— KOA.  KGW.  KFI.  KFOA.  KNX.  KGA. 

KFWB.  KPO.  KGO.  KLX.  KGTT,  KFUS, 
KFWI.  KYA.  KTAB. 
9:00  pm  — KGW.  KFI.  KFOA.  KNX.  KFWB.  KPO. 
KGO.  KLX.  KGTT.  KFWI.  KYA.  KTAB. 
pm— KFI.  KNX.  KFWB.  KPO,  KGO,  KFWI. 
KNX.  KGO.  KFWI. 


URSDAY 

KNX.   KPO,  KFWI. 

KNX.   KPO.   KFWI. 
-KNX.  KTAB.   KJBS. 

-KGW.  KNX.   KFWB.   KPO.   KFWI,   KJBS. 
—KGW.  KNX.  KPO.  KFWI,  KJBS. 

KOA.   KGW.  KNX.   KGA.  KFWI,  KYA. 

KOA.   KNX.   KGA.    KPO,   KGO.   KFWI. 

KYA. 

KOA.    KFOA,   KGA.   KFWB.    KPO.  KGO. 

KFWI.    KYA. 

KFOA.    KNX.    KFWB.    KPO,    KGO.   KGTT. 

KFWI.  KYA. 

KFOA.    KNX.   KFWB.   KPO.   KGO,  KFWI. 

KYA. 

KFOA.    KNX.   KFWB.   KGO.    KLX.   KJBS. 

KOA.    KNX.    KFWil.    KPO.    KJBS. 

KOA.    KFOA.    KNX.    KPO.    KGO.    KFWI. 

KNX.   KFWB.  KPO.   KGO.   KFWI.   KTAB. 

KFI.    KNX.    KGA.    KFWB.   KPO.    KGO. 
KI.X,    KFWI.    KYA. 

KGW.    KFI.    KFOA.   KNX.    KGA.    KFWB. 

KPO,    KGO,    KLX.    KFWI.   KYA.   KTAB. 

KGW,   KFI.   KFOA.  KNX.    KFWB, 

KPO.    KGO.    KLX.    KFWI.    KYA. 

KFI.    KNX.    KFWB.    KGW.    KFOA. 

KGW,    KFI.    KFOA.    KNX.    KGA.    KFWB. 

KPO.    KGO.    KFWI.    KYA.   KTAB. 

KGW.    KFI.    KFOA.    KNX.    KFWB.   KPO. 

KPWI,    KYA,    KTAH 

KGW.    KFI.    KXX.    KFWB,    KPO.    KFWI. 

KGW.   KNX.   KFWI. 


FKIDA1 

7  :00  am      KNX.  KPO,   KFWI. 
,.1      KNX.    KPO.    KFWI. 
9:00  am      KNX.    KTAH.    KJBS. 
10:00am      KGW.    KFOA.   KNX.    K  FW  H.  KFUS.  KFWI. 

KTAB.    K.IHS. 
10:30am      KGW.    KNX     KOA.    KPO.  KLX.    KFWI. 

KYA.    KTAB.    KJI 
11:00am      KGW.    KGA.    KOA,    KFWI.    KYA. 
11:30  am      KGA.    KOA.    KPO,    KGO.    KFWI.    KYA. 
12:00     m      KFOA,    KNX.    KGA,    KOA.    KFWB.    KPO. 

KGO.    KFWI.    KYA. 
12:30  pm      KFOA.    KNX.    KGA.    KFWB.    KGO,    KGTT. 
KYA 
1:00  pm      KFOA.    KNX.    KFWB.  KGO.    KFWI.   KYA. 
■i.      KGW.    KFOA.    KNX.    KFWB.    KPO.    KGO. 
KI.X.   KJBS 
3:00pm      KNX.    KOA.    KPO.    KJBS. 
4:00pm      KFOA.    KNX.    KPO.   KGO.    KFWI 
5:00pm      KNX.    KOA.    KFWB.    KPO.    KFWI.   KTAB. 
5:S0pm      KFI.    KNX.    KGA.    KOA.    KFWB.    KPO. 
KGO.    KI.X,    KFWI.    KYA.    KTAB. 
m      KGW.    KFI,    KFOA.    KNX.    KGA.    KOA. 

KFWB.    KPO.    KGO.    KFWI,    KYA,    KTAB. 
:m      KFI.    KFOA.    KNX.    KOA.    KFWB.   KPO. 
KGO.   KLX.    KFWI.    KYA.    KTAB. 
7:30pm      KFI.    KNX.   KOA.    KFWB.   KGW.   KFOA. 
8:00pm      KGW     KFI     KNX.  KGA.  KOA.  KFWB. 
KPO.   KGO.   KLX.  KGTT.  KFWI.   KYA. 
KTAB. 
9:00  pm      KGW.    KFI.   KFOA.   KNX.    KOA.   KFWB. 
KPO.    KGO     KLX.   KGTT.  KFWI.   KYA. 
KTAB. 


10 

(ill 

pm- 

11 

00 

pm— 

12 

00 

pm 
Til 

7 

00 

am- 

8 

III! 

am- 

9 

00 

am- 

Pi 

00 

am- 

10 

30 

am- 

11 

00 

am- 

11 

30 

am- 

12 

00 

m 

12 

30 

pm- 

1 

.00 

pm 

2 

•00 

pin 

3 

111. 

I'll! 

4 

:00 

pm- 

b 

:00 

pm- 

5 

:30 

pm 

6 

:00 

pin 

7 

Hill 

phi 

7 

-.30 

pm 

H 

■M 

pm 

9 

:00 

pin 

10 

:00 

pm 

11 

:0I 

pm 

lil 

:ih 

pm 

10:00pm  -KGW.    KFI.    KFOA.    KNX.    KFWB     KPO 

KGO.    KI.X.    KFWI.    K.IHS 
II  :("i  pm      KGW,    KNX,   KFWI.    KFOA 
12:00  pm 


URDAY 

KNX.  KPO.  KFWI. 

KNX.   KPO.   KFWI. 

KNX,   KTAB,   KJBS. 

KGW.  KNX.  KFWB.  KPO.   KFWI,  KJBS. 

KNX.   KOA,   KPO.   KFWI,   KJBS. 

KGA.    KOA.   KFWI,   KYA. 

KGA,    KOA.  KPO,   KGO,   KYA. 

KNX.    KGA.    KOA.   KFWB.    KPO.   KGO 

KFWI.    KYA. 

KNX.    KFWB,    KGO,   KGTT.   KYA. 

KFWB.   KPO.    KGO.   KFWI.   KYA. 

KNX.   KFWB.   KPO,   KGO.  KLX,   KJBS 

KNX,  KPO,   KJBS. 

KNX.  KPO,   KGO, KFWI. 

KNX,    KFWB.   KPO,    KFWI. 

KFI,   KNX,  KGA.   KFWB,   KPO.  KFWI. 

KYA. 

KGW,   KFI,   KNX,   KGA,  KFWB.  KPO, 

KFWI,  KYA. 

KFI.   KNX.  KOA.   KFWB.  KPO.   KLX. 

KFWI.   KYA.  KTAB. 

KFI.  KNX.  KOA,  KFWB. 

KGW.  KFI,  KNX,  KGA,   KOA,   KFWB, 

KPO,   KGO.   KFUS.  KFWI,  KYA,   KTAB. 

KFI,   KNX,    KFWB,    KPO,    KGO.   KFWI. 

KYA.  KTAB. 

KGW.    KFI.   KNX,   KFWB.  KPO.  KGO. 

KFWI. 

KGW.    KFI.   KNX.   KPO,   KGO,   KFWI. 

KNX,    KPO,    KGO,   KFWI. 

KFWI. 

KFWI. 


SATl 

7 

00 

am  — 

8 

on 

am — 

9 

III! 

am  — 

111 

00 

am — 

10 

30 

dill 

11 

(III 

am — 

11 

30 

am — 

12 

00 

m— I 

12 

30 

pm — 

1 

00 

pm — 

2 

00 

pm — 

3 

mi 

pm — 

4 

(III 

pm— 

5 

00 

pm — 

5 

30 

pm — 

6 

00 

pm — 

7 

00 

pm — 

7 

:30 

pm     - 

8 

:00 

pm — 

9 

:00 

pm — 

10 

:00 

pm — 

11 

:00 

pm — 

12 

:llll 

pm — 

1 

:0(1 

am — 

2 

:00 

am — 

Daredevil's  Terrors 

Interviewer  —  "Aren't  you  some- 
times frightened  when  you  look  down 
at  the  street  below  you  ?" 

Steeplejack — "Yes.  Only  yester- 
day I  thought  sure  I  was  going  to  see 
a  pedestrian  get  run  over." — Life. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and   Night 

City    Sightseeing      -     -     -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short    Trips.    Taxi  cab    Rates 


PROSPECT 

4000 


585   Post.  St.. 
San  Francisco 


Phone   Sutter   S378 

William  Herbst  &  Company 

(Formerly  with  Shreve  &    Company) 

CLOCKHAKERS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a    Specialty 

Z0»  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    DelWer    in    San    Francisco.    Alameda 

and  Ban  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual   Attention  Given  ta 

Each   Order 

Office  and  Works:    M25  Mission  St. 

Phone  Market    7913 

Branch    Office:    760    Salter   Street 

(Hotel  Canterbury   Bids;.) 

Phone   Prospect   984; 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


TNh,eme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction- 
There  is  a  grade  for 
every  n_e*d.  Ask 
your  printer  or  sta- 
tioner   to   show   you 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41    First  Street,   San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosentha 


WHERE  GOOD  TAILORING- 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for   Formal, 

Sport    and    Business    wear    is 

now  ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 

EXCHANGE 

Phont  Garfleld  S8S2  664  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

"The  Booker  T.  Washington  School 
on  Wheels,"  maintained  by  the  Tuske- 
gee  Institute,  was  founded  by  Booker 
T.  Washington  and  is  probably  the 
most  famous  school  of  its  kind  in  the 
country. 

Dr.  Washington,  anxious  to  assist 
his  fellows,  many  of  whom  were  liv- 
ing in  miserable  conditions  on  their 
farms  in  the  South,  secured  financial 
assistance  from  a  wealthy  man  in  the 
North  and  sent  out  a  wagon  equipped 
with  garden  tools,  dairy  apparatus 
and  farm  implements.  With  the  wa- 
gon, instructors  went  through  the 
poorer  regions  of  the  South  and 
brought  education  to  dwellers  in  out- 
of-the-way  places.  Specimens  of  well- 
bred  livestock  and  of  good  crops  were 
also  shown. 

This  venture  was  a  success  and  out 
of  it  has  grown  the  present  school 
which  is  mounted  on  a  truck  and 
reaches  hundreds  of  negro  farmers 
yearly.  It  travels  in  districts  which 
are  inaccessible  by  railroad  and  brings 
improved  means  of  living  to  many 
who  would  otherwise  never  come  in 
contact  with  modern  methods.  Ar- 
rangements for  the  school's  coming 
are  made  in  advance  and  it  "keeps" 
the  year  around,  giving  an  education 
of  a  practical  nature. 

"School  on  Wheels"  are  also  oper- 
ated in  some  states  by  the  Forest 
Service  in  an  effort  to  educate  people 
in  the  methods  of  fire  prevention. 
Last  year  these  schools  drew  audi- 
ences of  27,000  persons  and  traveled 
7,000     miles.      One     truck     traveled 


through  the  State  of  Arkansas  and 
another  covered  the  Appalachian  re- 
gions and  Florida.  Each  school  car- 
ries several  instructors. 


Auto  Invades  London 

London  is  becoming  "American- 
ized" and  all  on  account  of  the  auto- 
mobile. Old-timers  of  that  city  are 
bewailing  the  fact  that  the  popular 
American  sport  of  automobiling  is 
encroaching  on  some  of  their  most 
honored  traditions.  This  lament  is 
because  all  things  are  being  regulated 
in  such  a  way  as  to  make  way  for 
the  great  increase  of  motor  car  traf- 
fic. 

Many  tears  have  been  shed  over  the 
changes  made  necessary  to  bring 
about  this  new  order  of  things.  Al- 
though the  alterations  are  being  made 
with  an  attempt  to  save  all  historic 
and  artistic  associations,  it  has  been 
found  needful  to  do  away  with  old 
landmarks,  in  many  instances. 

London's  traffic  problem  is  as  both- 
ersome as  the  traffic  problems  with 
which  most  of  the  large  American 
cities  have  to  contend.  In  London, 
the  old  streets  are  narrow  and  crook- 
ed and  the  number  of  cars  is  large. 
Part  of  Piccadilly  and  the  Strand  are 
being  transformed  to  make  way  for 
the  automobile. 


Road  Conditions 

Construction  work  is  still  in  prog- 
ress on  the  Coast  Highway  between 
Ventura  and  Carpinteria.  The  first 
four  miles  are  open  but  work  is  still 
in  progress  on  this  stretch.  The  next 
two  miles  are  one-way  road  and  de- 
lays of  from  ten  to  fifteen  minutes 
may  be  experienced.  The  next  six 
miles  consist  of  newly  completed  pave- 
ment and  the  last  four  miles,  leading 
into  Carpinteria  is  open. 


The  highway  is  again  open  between 
Carpinteria  and  Summerland.  The 
five-mile  paving  contract  is  nearing 
completion  with  two-thirds  of  its 
width  open  to  travel  and  the  remain- 
ing portion  being  rapidly  completed. 
Traffic  was  formerly  detoured  via  the 
Foothill  Road. 


Just  welcomed  into  the  now  famous 
National  Canada  Dry  Hole-In-One 
Club,  are  the  following  new  members : 
Mr.  D.  H.  McGeough,  630  Geary 
street,  City ;  Mr.  R.  V.  Hill,  473  Ellis 
street,  City;  Mr.  L.  A.  Hewitt,  2230 
MacDonald  Ave.,  Richmond,  Calif. 


July  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Lindbergh 

So  beautiful  his  deed,  and  brave, 

It  is  heroic,  great,  and  yet — 
Today  I  saw  a  man  war-blinded 

Sell  papers;  I  can  not  forget — 

Another  youth,  another  time, 

Oh,  not  so  very  long  ago, 
That  risked  Its  sight,  Its  skin,  Its  all, 

To  keep  a  reeking  world  from  woe. 

His  deed  is  beautiful  and  brave; 

It  shall  stand  shining  through  the  years 
While  those  sleep  in  their  unknown  graves, 

Lost  even  to  their  love's  dear  tears. 

His,  a  reward  beyond  all  dreams; 

Theirs,  but  a  passing  line,  strange  grave ; 
His,  splendor  of  a  daring  feat ; 

Theirs,  honor  and  a  world  to  save. 

Is  it  not  timely  that  his  daring 

Illumines  one  memorial  day? 
To  turn  men's  memories,  slackening, 

To  all  youth  proudly  gave  away? 

— By  George  Elliston. 


Don't  Be  Shy- 
Lives  of  men  like  Shaw  remind  us: 
That  we  will,  if  we  are  wise, 
Leave  our  modesty  behind  us. 
And  get  out  and  advertise. 

— London  Opinion. 


Defiance 

You  have  hounded  me  well,  my  Lady  Life, 
You  have  beaten  and  bruised  and  bent. 

But  ever  I  stayed  me  amid  the  strife 
To  turn  you  a  compliment. 

You  have  cozened  me  there  and  tricked  me  here. 

Your  way  with  a  soul,  long  since — 
But  I'll  mock  before  I'll  plead,  my  dear. 

And  I'll  boast  before  I  wince. 

Why.  think  you  to  make  me  a  captive  cowed? 

That  day  that  you  slay.  I  swear 
I  will  kiss  my  finger  tips  to  the  crowd 

And  jest  with  the  headsman  there ! 
— Theodosia  Garrison  in  "The  Joy  o'  Life." 


PHONE  GRAYSTONE  428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  AH  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With   Latest  Type  Hydraulic   Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET   GAS  STATION 

Post  and  Franklin  Streets  San  Francisco,  Calif. 


GRAYSTONE    130 


OPEN    DAY  AND  NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.   George  Garage,   410   Bush   St.  Monarch   Garage,   1361   Bush  St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 
DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  CaL 

TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  23,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   IB58 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension    Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haisht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO.    CANADA 
Paid  Up  Capital  S20.000.000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  5S0  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE. 
WASH.  ;  MEXICO   CITY.  MEXICO. 

San   Francisco   Office:      450   California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and   Surety.   Burglary.   Automobile   Insurance 


Branch   Office  Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pice  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS, 

FLUMES,     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.   Calif.  Lob  Angeles.  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

&    X 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


inance 


The  Finance  Committee  of  the  Board  of  Supervisors 
proposed  an  appropriation  of  3275,000  for  the  reconstruc- 
tion of  streets.  This  item  was  increased  to  S309.000  by 
the  inclusion  of  street  work  which  had  been  previously 
scheduled  to  be  done  out  of  the  "Good  Roads  Fund." 

*  *     * 

The  new  ordinance  with  respect  to  the  budget  of  San 
Francisco  contains  the  very  essential  provision  that  no 
department  shall  incur  any  liability  in  excess  of  the 
amount  provided  therefore;  and  that  no  appropriations 
shall  be  made  for  any  other  purpose  than  specifically  de- 
clared. This  prevents  the  now  established  practice  of 
transfers  between  items,  which  encourages  the  incurring 

of  deficits. 

*  *     * 

Col.  T.  H.  Jackson  made  a  very  informing  address  to 
the  Commonwealth  Club  recently  in  which  he  detailed 
the  efforts  made  by  the  United  States  government  to  pre- 
vent floods.  It  is  a  fine  story  of  grappling  with  difficulties 
and  contrasts  favorably  with  the  management  of  the 
Mississippi  problems.  In  this  connection,  Col.  Jackson  is 
emphatic  in  his  stand  against  the  resumption  of  placer 
mining  in  the  headwaters  of  the  Sacramento  River. 

*  *     * 

The  Pacific  Coast  has  more  great  waterfalls  than  any 
other  part  of  the  world.  These  waterfalls  have  a  poten- 
tial power  sufficient  for  more  than  thirty  million  people, 
according  to  J.  T.  Saunders,  the  traffic  manager  of  the 

Southern  Pacific. 

*  *     * 

California  industrial  stocks  show  well  on  the  exchange 
in  spite  of  the  summer  slump. 

*  *     * 

The  California  Tax  Payers'  Association  is  conducting  a 
campaign  against  one-room  district  schools,  upon  the 
ground  that  such  schools  are  obsolete  and  uneconomic. 
This  State  ranks  sixth  in  percentage  of  teachers  in  one- 
room  schools. 

*  *     * 

The  development  of  the  Salinas  rodeo  appears  in  the 
fact  that  S40,000  will  be  given  in  prizes  this  year. 

*  *     * 

The  report  of  H.  I.  Mulcrevy,  county  clerk  in  the  twen- 
ty-first year  of  his  office,  is  a  very  inspiring  document 
and  reflects  the  greatest  credit  upon  the  incumbent.  He 
has  succeeded  in  handling  the  business  of  the  office,  in 
spite  of  its  enormous  increase,  without  additional  forces, 
and  has  earned  §1,064,574.45  in  excess  of  running  ex- 
penses during  his  administration. 

*  *     * 

While  there  are  probably  more  than  100  insurance  com- 
panies writing  industrial  insurance  in  the  United  States, 
over  85  per  cent  of  such  insurance  is  in  the  hands  of  three 
companies,  the  John  Hancock  Mutual,  Metropolitan  Life 
and  the  Prudential.  That  does  not  mean  that  the  business 
conducted  by  the  others  is  light,  for  three  of  them  pass 
the  million  mark  in  policies  in  force. 

*  *     * 

Figures  on  electric  power  consumption  and  bank  clear- 
ings still  indicate  that  trade  is  running  on  record  break- 
ing levels  to  quote  the  National  City  Bank  of  New  York. 
But  there  is  on  the  other  hand  a  notable  decline  in  steel 
production  and  there  is  no  doubt  that  railway  shipments 
have  declined  somewhat. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Plact 

Luncheon        Tea        Dinner        Suppei 

50c.  75c,  SI.    35c.  50c.  75c    S1.00.S1.50    a  la  Carte 
Dancing  7:00  p.  m.  to  1  :00  a.  m. 

363  Sutter  St.       Phone  Douglas  397, 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSEfc 


Ucvzu  IIumjjlLu,  Oivop& 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch  11   a.  m.  to  2  p.  m.    (a  la  carte).     Private  Dining   Roon 
for   Banquets    and   Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystonc    8100 


Weekdays,   Luncheon  $  .75 

(11:30   to    2    p.  m.) 
Dinner.  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    Cilj 

Without  Dining  in   the  Finest 

Cafe    in    America 


Our  Main    Dining    Room    Is    Open    Again   on    Sundays 


ICE  CREAr% 


CANDY 
PASTRY 


BREAKFAST 

t  CALIFORNIA  STS  |  LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


■m    ~r  ^-^         j*         -w-  ~%    y     f-*f       Featurinc     Southern     Cookinn 

i\    \  J   f\      H        L  J                       0pen   From 
-*-     »       V^    -J-    -A-     -*-  -M.          »_^           U:30    „   m     l0    2:00    p.m. 

5:30    p.m.    to    8:30    p.m. 

/\        M  B      TS~                           Sundnys      and      Holidays 
/-I       fr       l\                                 4:30    to    8:80    p.m.    only 
-*■   "*-   -*■»■-*•»-                         CLOSED    EVERY   MONDAY 
93  Third  Avenue.  SAN   MATEO                       Half  Block  from   Highway 

Uncle  Tom's  Cabin 

Restaurant 

OPEN    »:00   A.M.    TO    11:00    P.M. 
Unsurpassed    Cuisine 

■P"          Z  ^^^Q^M 

14-Mile   House 

CARL    LEONHARDT 
Formerly   of  Golden  Gate  Park  Cnsino 

CAROLINE  JONES 

fi* 

Luncheon  is  served  from  11:30  to 

M 

j£/R 

k 

2:30  and  Tea  from  3  to  5 

teM 

i> 

Lxclusive  use  of  room  for  club  dinners 

% 

and. 

4* 

334  Sutter  St.             Douglas  7118 

THIRD     STREET     GARAGE 

STERLING   ANDERSON,    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing   and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY   S  ¥~  TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


Golf  Hose,  Knickers,  Sweaters,  etc.,  laundered  in 
accordance  with  our  reputation. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

2.,0  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

HOURS:  9-12.   1-5 

'.)Mt-.s2  Flood  Htiildinff,  Powell  and  Market  Streets,  San  Francisco 

PHONE  GARFIELD  5394 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian   Dyeing  and   Cleaning 


583    Post   Street 
I  n    \  irffinia   Hotel 


San    Francisco 
Phone  Franklin  2510 


Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  All  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From  Sacramento 
South  on  21st  Street 


^ 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


Famous  cuisine 
...thoughtful  ser- 
vice . . .  centrally  lo- 
cated accommoda- 
tions win  your  heart- 
iest approval  of  the 
Alexandria. 
RATES  per  Day,  Single,  European  Plan 
275  rooms  with  running  water     $2.00  to  $3.00 

(Many  with  private  toilet) 
380  rooms  with  bath  $3.00  to  $4.00 

245  rooms  with  bath  $5.00  to  $8.00 

For  two  persons,  $3.00  up 
Spt  rial  rates  for  parties 
number  of  large  and   beautiful   rooms  and   suites, 
some    in    period    furnishings    with    grand    piano,    fireplace 
and  bath.  $10  up.  Large  and  well  equipped  sample  rooms. 
Other  special  features  include  the  famous  Franco-Italian  /lining 
room.  Peacock  Coffee  Shop  —  Alexandria  <!■    luxt 
Self-Service  Restaurant. 

Hotel 

Alexandria. 

Los  -Angeles 

ALEXANDRIA  HOTEL  CO. 
E.  C.  Eppley  Charles  B.  Hamilton 

President  Vice-President  and  Managing  Director 

The  Alexandria  is  an  affiliated  unit  of  the  Eppley  system  oj  hotels  in  the 

Middle    West,    and   the   Hamilton    chain    of  hotels   on    the    Pacific   Coast. 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-BIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — ManzaniUo,  Mexico;  San  Jose  de  Guatemala:  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco* 
SS  VENEZUELA.  July  30th;  SS  ECUADOR.  August  20.  From  New  York* 
SS   COLOMBIA,  August  13th;   SS  VENEZUELA,   September  3rd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,  or  write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


THEA.B.SPRECKELS 

AMATEUR  GOLF  TOURNAMENT 
cAugust  2J  to  26 

Winner  receives  outright 
one  of  the  finest  trophies 
ever  presented  in  an  ama- 
teur golf  event.  An  equally 
attractive  trophy  to  run- 
ner-up and  prizes  in  all 
flights. 


SUMMER    RATES 

As  Low  as  $6.00  Per  Day    •    American  Plan 
in  Effect. 


SWIMMING 


AQUAPLANING 
Dancing 


BOATING 


L.  E.  CARLILE,  SAN  FRANCISCO  AGENT 
2  PINE  STREET  Phcne  DOUGLAS  5600 


MEL.  S.  WRIGHT,  Manager 

CORONADA  BEACH  CALIFORNIA 


$5.00  PER  YEAR 
SAN  FRANCISCO 


Saturday,  July  30,  1927 


PRICE  10  CENTS 

LOS  ANGELES 


On  Russian  Hill 

FOR  RENT 

[Furnished  or  Unfurnished) 

Modern  Apartment  -  Flat.     Four  Rooms  (with  extra 
sun-room  suitable  for  Studio  or  Bed  Room). 

Artistically   Furnished  —  Marvelous  Marine  View 

—  Sheltered   from   Winds  and   Fogs. 

1101  Filbert  St.,  Cor.  Leavenworth 

(TVS 

R.  A.  WILSON 

369  BUSH  STREET,  SAN  FRANCISCO 
or  Phone  Franklin  8271 


ModelS- 7 

For  the  family 
of  medium  size. 
10 14  sq.ft.  shelf 
3pace.  96  ice 
cubes. 


How  will  you  choose 

your  electric  refrigerator? 


Model  S-S 
For  the  small  fam- 
ily or  where  kitchen 
spaceislimited.  7H 
sq.  ft.  shelf  space. 
48  ice  cubes. 


Model  S-10 
For  the  large  family, 
the  more  .aboratc 
home.  12J4  sq.  ft. 
shelf  space.  120  ice 
cubes. 


Better  than  any  store  demonstration,  why  not 
convince  yourself  right  in  your  own  home? 
Serve!  offers  you  this  opportunity — on  our  money- 
back  guarantee! 

A  REVELATION— these  new  steel  cabinet  models  produced 
■"-  by  Servel.  Measured  on  every  count  and  by  every  test— a 
new  quality  standard— a  better  dollar-for-dollar  value  in  elec- 
tric refrigeration. 

Let  us  demonstrate  Servel's  outstanding  advantages— greater 
beauty  of  design  and  finish— quiet,  economical,  fool-proof  me- 
chanical equipment— larger  capacity  for  freezing  ice  cubes  and 
all  the  new  desserts. 

In  fairness  to  yourself— find  out  how  much  more  lasting  service 
and  convenience  your  money  can  buy  in  Servel. 

3  sizes 
to  choose  from 

Select  the  size  best  suited 
to  your  needs.  Then  take 
advantage  of  this  special  op- 
portunity. Let  Servel  prove 
its  superiority  in  every  way 
by  actual  everyday  perform- 
ance in  your  own  home. 


Money-back  guarantee 

If  within  30  days  after  installation 
of  your  Servel,  you  are  not  fully 
satisfied  with  its  service,  we  will 
take  it  back  and  refund  your  money. 

This  special  offer  applies  to  any 
model  you  select.  Take  advantage 
of  it  now. 


SERVEL  CORPORATION 

1740  Van  Ness  Ave. 
Phone:  Graystone  1730 


You  can  buy  Servel 
on  easy  terms 

A  small  first  payment  secures  complete 
installation.  You  can  arrange  to  pay  the 
balance  over  an  extended  period — out  of 
your  household  budget.  Ask  for  details. 


SerVel 


Electric  Refrigeration 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

!?!,^n^?nHCiSCOJNe,!!f-  £,ejter  a>nid  ?ali4°r!lia-^dY,r»tisf>?'as-£oun^^  iuly,  20'  1S56'  b*  Frederick  Marriott.     Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 

,,"?'  m£ d,  a"d  Pubhshed  weekly  by  Frederick  Alfred  Marriott,   268  Market  Street.  San  Francisco.  California.     Telephone  Kearny  8357.     Entered  at  San  Francisco 

California.  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co..  30  Cornhill.  E.  C,  London.   England.     Subscription   Rates    (including  postage),   one  year 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JULY  30,  1927 


No.  31 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


Incredulity  Is  Sometimes  Ignorance 

When  you  tell  the  person  of  limited  intelligence  that 
each  new  subscription  to  a  magazine  means  a  loss,  in- 
stead of  a  profit,  he  or  she  stares  at  you  blankly  and  in- 
credulously. 

They  do  not  realize  that  the  profit  of  a  journal  comes 
only  from  its  advertising;  that  each  extra  copy  printed 
adds  to,  instead  of  lessening  the  expenses ;  and  when  you 
go  on  to  explain,  for  instance,  that  the  Ladies  Home  Jour- 
nal or  the  Saturday  Evening  Post,  or  any  other  of  the 
thousands  of  voluminous  publications  lose  on  their  sub- 
scriptions, they  show  every  indication  of  summing  you 
up  as  a  poor  nut. 

The  Telephone  Company  has  been  trying  to  explain 
this  situation  to  the  general  public  ;  for  each  new  exchange 
is  similar  to  each  new  subscription,  and  entails  an  added 
expense  to  the  Telephone  Company,  instead  of  swelling 
the  profits  of  the  Company. 

The  more  the  Telephone  Company  develops,  the  more 
costly  relatively,  the  system  becomes. 

This  is  too  novel  an  idea  for  the  limited  intelligence  to 
grasp,  however,  and  so  far  the  public,  which  the  phone 
company  has  so  faithfully  served  for  nearly  half  a  cen- 
tury, greets  all  its  explanations  and  elucidations  with  de- 
risive scorn. 

It  is  only  right  that  the  Company  be  given  a  fair  deal. 


Need  of  Signals 

It  is  hardly  an  exaggeration  to  say  that  almost  everj 
lay  an  accident  occurs  at  the  intersection  of  Davis,  Pine 
and  Market  streets.  Why  this  particular  street  junction 
should  be  minus  a  stop  and  go  signal,  or  a  traffic  cop.  is 
one  of  the  mysteries  involved  in  the  administration  of 
the  city's  politics.  The  interference  of  the  Board  of  Su- 
pervisors with  the  Traffic  Department,  is  uncalled  for 
and  unnecessary.  In  fact,  it  is  more  than  that;  it  borders 
on  impertinence. 

The  traffic  department  of  San  Francisco  is  headed  by  a 
capable  and  practical  man.  Captain  Henry  Glee-  in,  under 
whose  management  the  traffic  system  of  this  city  has  de- 
veloped and  improved  to  an  admirable  degree;  that  his 


supervision  should  be  hindered  by  the  manipulations  of 
politicians,  is  to  be  deplored. 

The  traffic  chief  of  a  city  should  surely  be  the  one  to 
choose  the  locations  of  these  signals  that  so  often  mean  a 
matter  of  life  and  death.  Otherwise,  why  maintain  this 
position?  This  particular  corner  should  be  attended  to, 
at  once. 


Living  Costs 

There  is -quite  a  decrease  in  the  cost  of  living  in  San 
Francisco,  since  the  year  1920,  we  are  told.  Just  18.1  per 
cent  less,  to  be  exact.  But  personally,  the  figures  do  not 
mean  anything,  and  I  have  no  doubt,  the  average  citizen 
feels  the  same  way.  I  have  not  seen  any  decrease  in 
rents,  nor  in  foods.  Clothing  appears  to  be  slightly  less 
expensive  this  year,  but  this  is  only  a  temporary  decrease, 
due  to  the  usual  Summer  dullness  in  business. 


Prices  of  Crops  Should  Be  Regulated 

The  situation  existing  between  the  fruit  growers  and 
the  canners  is  one  which  should  be  arbitrated  by  a  com- 
mittee of  disinterested  citizens,  if  such  a  body  of  men 
could  be  found. 

The  writer  has  passed  through  the  apple  orchards  of 
the  Pajara  Valley,  when  lusciously  ripe  fruit  was  rotting 
on  the  ground  in  heaps,  and  has  turned  from  the  car 
windows  to  find  a  boy  with  baskets  of  apples,  offering 
them  at  five  cents  apiece ! 

What  sort  of  injustice  is  this?  We  have  a  railroad  com- 
mission, regulating  freight  rates  on  the  very  fruit  which 
the  growers  threaten  to  leave  unpicked,  this  year,  because 
of  a  deadlock  with  the  canners ;  why  should  the  handling 
of  the  fruit  be  important  enough  to  demand  commission- 
ers to  supervise  the  rates,  and  the  prices  for  the  fruit 
itself,  be  made  the  cause  of  a  disastrous  fight  between 
the  farmer  and  the  canner?  Waste  is  a  criminal  condi- 
tion, and  there  threatens  to  be  a  waste  of  tons  of  good 
fruit  unless  the  canners'  association  and  the  grower  come 
to  terms.  This  question  is  one  that  cries  aloud  for  arbi- 
tration. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


Foreign  Trade 

There  is  no  question  that  the  main  matter  before  busi- 
ness men  of  this  country,  at  the  present  time,  is  the  rapid 
extension  of  foreign  trade  in  order  to  find  a  ready  market 
for  the  mass  of  manufactured  goods  which  we  are  turn- 
ing out  in  hitherto  unheard  of  quantities. 

The  United  States  leads  the  world  in  the  production  of 
goods.  Our  industrial  system  is  such  that  we  have  de- 
veloped methods  of  manufacture  in  mass,  which  are  at 
once  the  envy  and  despair  of  the  industrialists  of  other 
countries.  We  have,  at  the  same  time,  developed  the  de- 
mands of  our  working  people  by  the  payment  of  good 
wages,  to  a  point  where  they  consume  proportionately 
much  more  of  the  goods  manufactured  than  do  the  work- 
ing people  of  any  other  country,  twice  as  much,  as  the 
nearest,  in  all  probability. 

Even  so,  the  mass  of  goods  accumulates.  The  question 
of  the  disposal  of  those  goods  becomes  more  and  more 
urgent,  and  very  soon,  unless  the  demand  is  steady  and 
uninterrupted,  the  mass  tends  to  congeal,  to  clog  the  ma- 
chinery of  production  and  to  cause  gluts  and  trade  de- 
pressions. 

Thus  the  necessity  for  the  discovery  of  ever  new  for- 
eign markets  and  the  importance  of  foreign  trade.  The 
United  States  is  now  the  world  market,  not  as  formerly, 
selling  raw  materials,  but  to  an  ever  greater  extent,  as 
selling  manufactured  goods.  They  are  high  class  goods, 
in  some  respects  the  best  goods  in  the  world.  It  is  neces- 
sary that  they  be  sold,  and  the  home  machinery  kept 
busy.  These  goods  add  to  the  well  being  of  man  wherever 
they  go.  The  machinery  which  sells  them  is  an  instru- 
ment of  human  happiness. 

*     *     * 

Our  Trade  With  Mexico 

The  Faculty  Club  of  the  University  of  California  is 
doing  much  good  with  its  dinners-conferences  in  connec- 
tion with  the  Assembly  on  International  Relations.  A  re- 
cent dinner  at  which  the  Mexican  Consul  was  the  chief 
speaker,  was  particularly  illuminating.  During  the  course 
of  the  evening,  B.  A.  Alameda,  Mexican  commercial  at- 
tache at  San  Francisco,  pointed  out  that  the  trade  with 
Mexico  amounted  to  an  average  of  SI, 000,000  a  day  of 
which  California's  share  was  about  bc/c ,  or,  annually, 
about  S18,000,000.  This  is  no  small  amount  and  is  worthy 
of  consideration  by  the  people  of  the  State. 

The  same  gentleman  called  attention,  also,  to  a  matter 
which  is  generally  overlooked  and  that  is  a  tendency  on 
the  part  of  Mexican  farming  to  develop  into  vegetable 
gardening.  Thus  he  declared  that  the  local  markets  in 
San  Francisco  received,  from  Mexico,  during  the  first  six 
months  of  this  year  454  carloads  of  bananas,  green  pep- 
pers, tomatoes  and  the  like,  all  sent  by  railroad. 

Generally  speaking,  Mexico  is  the  best  buyer  from  Cali- 
fornia of  any  American  Latin  country  and  its  purchases 
amount  to  abcut  the  same  as  those  of  Canada. 

Of  course  trade  is  reciprocal  and,  as  fast  as  the  Mexi- 
cans develop  prosperity,  so  fast  will  their  demands  for 
the  produce  of  our  part  of  the  country  develop.  It  is  much 
better  for  us  to  have  a  prosperous  and  growing  commun- 
ity next  door,  than  to  have  one  sunk  in  poverty  and  sub- 
ject to  the  confusion  of  revolutionary  methods.  Destiny 
lies  largely  in  the  hands  of  our  commercial  men.  As  fast 
as  trade  is  developed,  wants  grow  and  relations  between 


countries  grow  closer.   The  very  statement  of  the  extent 
of  trade  with  Mexico  makes  us  feel  more  friendly. 

*     *     * 

The  Pugilistic  Decline 

The  last  fight,  which  was  marked  by  all  the  stupiditie 
and  brutalities  of  the  fighting  game,  reveals  the  fact  that 
in  all  probability  prize  fighting  has  passed  the  zenith  of 
its  popularity  and  is  being  gradually  relegated  to  a  more 
remote  place  among  amusements.  The  newspapermen 
who  proclaimed  so  confidently  that  the  victor  in  the  re 
cent  Sharkey-Dempsey  fight  would  be  as  popular  as  Lind 
bergh  have  proved  to  be  wrong.  There  is  not  even  a  ripple 
of  public  excitement  over  the  affair.  In  fact,  it  is  freely 
whispered  that  there  might  have  been  more  enthusiasm 
if  Dempsey  had  been  well  trounced. 

Be  that  as  it  may,  there  is  no  doubt  that  the  revelation 
of  crookedness,  in  this  particular  pastime,  has  had  much 
part  in  cooling  off  public  interest.  It  is  hard  to  take  an 
interest  in  a  sport  that  is  honeycombed  with  corruption. 

Bernard  Shaw  recently  expressed  his  opinion  as  a  stu- 
dent of  the  prize  ring,  on  which  he  wrote  the  novel 
"Cashel  Bryon's  Profession."  He  says  that  as  a  matter 
of  fact,  prize  fighters  hurt  themselves  very  little  and  the 
amount  of  physical  damage  done  mutually  by  these  well- 
trained  men,  is  comparatively  slight.  If  once  this  notion 
is  taken  hold  of  by  the  public  there  will  be  a  very  distinct 
falling  off  in  popular  interest,  for  there  is  little  doubt  that 
the  charm  of  the  thing,  to  most  people,  lies  in  the  im- 
pression that  they  are  watching  a  contest  in  which  men 
really  get  hurt. 

Meanwhile,  it  seems  undeniable  that  the  amount  of! 
money  expended,  and  the  enormous  publicity  connected  I 
with  it,  are  detrimental  to  the  best  interests  of  society, 
as  a  whole.  *     *     * 

Another  Boycott 

There  is  quite  an  interesting  commentary  on  the  use  of 
the  boycott  in  the  fact  that  the  Standard  Oil  Company 
of  New  Jersey  has  followed  the  example  of  the  Royal 
Dutch  Shell,  in  placing  a  boycott  on  Russian  oil. 

The  very  powerful  Royal  Dutch  Shell  Company,  which 
has  far  reaching  European  influence,  has  declared  that  it 
will  not  buy  Soviet  oil  products  as  long  as  the  Soviet  gov- 
ernment refuses  to  acknowledge  the  rights  of  private 
property.  Of  course,  if  such  a  plan  were  carried  out  by 
the  oil  companies  of  this  country  as  a  whole,  it  would 
strike  a  very  deadly  blow  at  the  Russian  governmental 
policy  and  would  damage  the  economic  power  of  Russia 
very  considerably.  But  it  appears  that  the  Standard  Oil 
Company  of  New  York  and  the  Vacuum  Oil  Company, 
both  of  which  are  in  the  Standard  Oil  group,  are  still  buy- 
ing large  quantities  of  oil  from  Baku  for  European  trade. 

The  boycott  may  be  considered  as  the  reply  of  Great 
Britain,  so  far,  to  the  Russian  movement  towards  the 
boycott  of  British  trade  since  the  expulsion  of  Arcos,  the 
Russian  trading  group,  from  Britain  and  it  is  the  appli- 
cation of  a  new  method  of  fighting  on  the  p<.rt  of  the  cor- 
porations. Formerly,  the  boycott  had  been  the  weapon  of 
the  labor  groups  exclusively.  It  is  clear,  however,  that  it 
has  potentialities  as  the  weapon  of  the  possessing  groups. 

If  Russia  refuses  to  buy  industrial  products  from  what 
it  calls  "bourgeois  capitalists,"  in  other  countries,  with 
the  idea  of  embarrassing  them  financially,  it  is  clearly 
within  the  power  of  such  industrialists  to  refuse  to  buy 
Russian  industrial  products  for  the  same  reason. 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Two  can  play  at  that  game  and  the  fact  that  the  Rus- 
sians have  not  seen  it  that  is  proof  of  the  soundness  of 
the  statement  of  Winston  Churchill  that  they  are  "sec- 
ond raters." 


The  Nicaragua  Matter 

There  is,  in  some  quarters,  a  great  outcry  about  affairs 
in  Nicaragua,  and  the  repulse  of  a  bandit  army  by  the 
United  States  Marines.  It  is  much  ado  about  nothing ; 
merely  one  of  those  scavengering  instances  which  are  in- 
separable from  the  extension  of  our  influence  and  the 
impact  of  the  civilized  on  the  backward  peoples. 

The  question  is,  whether,  after  all,  it  is  to  the  interest 
of  humanity,  as  a  whole,  that  the  black  spots  in  Central 
America  should  be  cleaned  up  and  that  decency  should 
prevail  where,  up  to  the  present  conditions,  have  been 
little  short  of  disgusting.  We  are  well  acquainted  with 
the  doctrine  that  an  independent  state  can  govern  its 
own  country  in  its  own  way.  But  such  a  country  cannot, 
and  must  not,  be  allowed  to  interfere  with  legitimate  con- 
duct of  business  on  the  part  of  people  who  have  gone 
down  into  it  for  trade  and  business  purposes  with  the 
agreement  of  its  own  government. 

Still  less  can  it  be  argued  that  the  United  States,  or 
any  other  country  should  sit  supinely  by  and  see  the  prop- 
erty of  its  citizens  destroyed  and  their  lives  threatened 
by  banditti  which  the  government  of  the  country  is  un- 
able or  unwilling  to  subdue.  Such  banditry  must  be 
stopped  at  any  price.  If  it  persists  in  trying  to  upset  the 
lives  and  liberties  of  people  and  engaging  in  the  childish 
pastime  of  parading  under  arms  and  committing  robbery 
and  arson,  it  must  be  stopped  even  if  it  takes  bullets  and 
bombs  to  do  it. 

We  do  not  pretend  to  think  scavengering  heroic,  but  it 
is  necessary.    The  Marines  are  a  sanitary  precaution  in 

Nicaragua. 

*     *      * 

Anti-Salcon  League  Infamy 

The  news  that  the  Anti-Saloon  League  actively  took 
part  in  the  appointment  of  Judge  A.  F.  St.  Sure  as  Fed- 
eral judge  in  this  district  is  a  shameful  and  disgraceful 
episode  in  the  history  of  the  State.  Nothing  worse  has 
happened  for  a  long  time,  if  ever. 

The  Federal  judiciary  is  the  crowning  glory  of  our  na- 
tional system  of  jurisprudence.  Its  bench  has  been  occu- 
pied, from  the  beginning  of  our  history,  by  men  against 
whose  integrity  and  scholarship  there  can  be  no  cavil. 
It  has,  for  a  hundred  and  fifty  years,  been  regarded,  at 
home  and  abroad,  as  a  bulwark  of  our  liberties  and  a  se- 
curity for  the  integrity  of  our  national  existence.  It  there- 
fore comes  as  a  great  shock  that  an  irresponsible  body 
such  as  the  Anti-Saloon  League,  should  have  called  upon 
a  candidate  for  such  distinction  to  appear  before  it  and 
show  cause  why  he  should  not  lie  opposed  and  his  candi- 
dacy threatened.  Nothing  more  insolent  has  ever  been  at- 
tempted. We  think  that  the  attempt  should  have  been 
exposed  when  made,  and  that  it  should  not  have  been  left 
to  newspaper  enterprise  to  discover  the  brutal  assault  up- 
on judicial  independence  and  expose  it  to  the  public. 

It  is  useless  to  say  that  there  was  no  attempt  to  inter- 
fere with  the  administration  of  justice,  when  we  have  the 
admission  of  the  judge  himself  that  he  was  asked  to  be 
strict  in  his  enforcement  of  the  prohibition  laws  and  se- 
vere in  punishment.  His  reply,  as  reported,  was  that  it  a 
man  was  convicted  under  the  prohibition  law.  he  saw  no 
reason  why  be  should  not  get  the  full  penalty.  W  hen  a 
judge  promises  practically  to  give  the  full  penalty  for  a 
man  convicted  of  a  special  sort  of  crime  he.  to  that  extent, 
has  already  given  pledges  with  respect  to  the  administra- 
tion o\'  the  law.   It  is  a  bad  busin. 


From  Brighter  Pens  Than  Ours 


Add  summer  vacation  advice :    Don't  rock  the  plane. — 

New  York  Evening  Post. 

*  *     * 

Those  who  censor  the  modern  bathing-suit  have  scant 

reason  for  doing  so. — St.  Louis  Post-Dispatch. 

*  *     * 

The  old-fashioned  fellow  who  never  thought  anything 
of  walking  eighteen  or  twenty  miles  in  an  afternoon  has 
a  grandson   who   never   thought   of   it   either. — Detroit 

News. 

*  *     * 

The  Department  of  Commerce  informs  us  that  cotton 
stockings  are  being  manufactured,  and  then  adds  the 
wholly  unnecessary  information  that  most  of  them  are 

exported. — St.  Louis  Post-Dispatch. 

*  #     * 

Cook-book  for  brides  advertises  itself  as  giving  "Con- 
crete rules  for  making  biscuits."   It  should  be  pointed  out 

that  concrete  is  used  in  the  abstract. — Arkansas  Gazette. 

*  *     * 

"Live  dangerously  from  Saturday  to  Monday,"  advised 
the  romantic  Robert  Louis  Stevenson.  How  "R.  L.  S." 
would  have  rejoiced  in  the  automobile  era! — Chicago 
Daily  News. 

The  British  are  very  cordial  toward  any  scheme  of 
naval  equality  which  will  leave  them  with  the  biggest 

Navy. — Dallas  News. 

*  *     * 

If  it  keeps  on,  the  parking  of  American  airplanes  will 
become  another  of  Europe's  troubles. — Columbus  Dis- 
patch. 

*  *     * 

Europe  seems  to  be  willing  to  let  America  take  the  lead 
in  transatlantic  flying.  That's  one  way  we  get  more  tour- 
ists over. — Florida  Times-Union. 

*  *     * 

In  1950  it  is  likely  that  the  careful  mother  will  insist 
on  parachutes  when   her  daughter  goes  riding  with   a 

young  man. — Nashville  Banner. 

*  *     * 

Come  to  Think  of  It 

Judge — Well,  John,  I  can  give  you  this  divorce,  but  it 
will  cost  you  three  dollars. 

John — Three  dollars,  boss? 

Judge — That's  the  fee. 

John — Well,  boss,  I  jes'  tell  ya,  I  don't  b'lieve  I  wants 
no  divorce.  There  ain't  three  dollars  difference  'tween 
dem  two  wimmen. — Alabama  Rammer-Jammer. 

*  *     * 

How  to  Torture  Your  Wife 

"John,  dear,  I  am  to  be  in  an  amateur  theatrical.  What 
would  folks  say  if  I  were  to  wear  tights?" 

"They  would  probably  say  that  I  married  you  for  your 
money." — Hardware  Age. 

*  *     * 

"And  there."  said  the  Athenian  guide,  "is  the  Parthe- 
non." 

"Gee,"  exclaimed  the  American  tourist,  "wouldn't  it 
make  a  swell  filling  station." — Judge. 

*  *     * 

Movie  Star — Why  did  Roy  lose  his  job  with  the  com- 
pany ? 

Comedian — Well,  some  one  told  him  to  throw  the  dum- 
my over  the  cliff  and  he  thought  they  meant  the  director. 
—  Judge. 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  192: 


By  Antoinette  Arnold 


Dubutantes  Will 
Make  Society  Debut 

What  is  ever  more  interesting  and 
speculative  in  Society  than  a  debut? 

The  charming  young  debutantes  of 
Golden  California  are  so  superlatively 
attractive,  so  magnetically  beautiful, 
that  no  one  can  forego  the  formal 
presentation,  in  Society,  of  these 
promising  young  "irresistibles." 

Every  season,  some  one  of  Califor- 
nia's millionaires  stages  a  "coming- 
out"  party  which  is  the  last  word  in 
elegance  and  distinction. 

This  year,  we  have  had  many  per- 
fectly marvelous  events  when  the 
lovely  young  creatures  have  held  the 
limelight  most  gracefully. 

Now,  wTe  are  to  have  another  splen- 
did and  elaborate  coming-out  party 
when  Miss  Agnes  Clark,  youngest  of 
three  daughters  of  Mrs.  Tobin  Clark. 
will  make  her  formal  debut. 
*     *     * 

Miss  Clark  Will 
Bow  to  Society 

Miss  Agnes  Clark,  who  is  now  visit- 
ing her  friend,  Miss  Phyllis  Bryne,  at 
Bar  Harbor,  since  finishing  school 
days  at  the  New  York  Spence  School, 
will  be  presented  by  her  mother,  Mrs. 
Tobin  Clark  in  one  of  the  most  beau- 
tiful debuts,  so  we  are  told,  ever 
known  here  in  the  West. 

Miss  Patricia  Clark,  the  second 
daughter,  was  last  season*s  star  in 
the  social  realm  when  she  made  her 
bow  to  society.  The  ball  given  in 
honor  of  Miss  Patricia  surpassed  any 
other  event  in  quite  some  time,  and, 
I  thought,  was  really  one  of  the  most 
truly  exquisite  affairs  within  the 
realm  of  society. 

The  handsome  home  of  Mrs.  Tobin 
Clark  in  San  Mateo,  it  is  now  planned, 
will  be  the  setting  for  Miss  Agnes 
Clark's  debut. 

"El  Palomar"  is  one  of  the  most  at- 
tractive places  on  the  entire  penin- 
sula and  famed  for  its  architectural 
beauty,  its  magnificent  gardens  and 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast   Highway.    Half-Way    Between 
San  Francisco  and   Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or  write   for  reservations  on  your 
next  trip  south 


the  entire  exterior,  as  well  as  the  in- 
terior, of  the  Tobin  Clark  home. 

Miss  Mary  Clark  made  her  debut 
on  her  mother's  estate  last  summer 
when  the  millionaire  set  were  in  rep- 
resentative attendance.  Then,  last 
season,  Miss  Patricia  Clark  was  so- 
ciety's favorite  and  her  debut  was 
declared  one  of  the  most  elaborate 
and  charming  events  of  all. 

So,  no  wonder,  we  are  all  eagerly 
anticipating  this  Society  Season  with 
lovely  Miss  Agnes  Clark,  the  debutante 
upon  whom  all  eyes  will  be  centered. 
She  is  an  adorable  young  girl,  un- 
spoiled   and    so    always    charmingly 

gracious. 

*  *     * 

Burlingame  Dance 

Mr.  and  Mrs.  Joseph  D.  Grant  will 
give  a  dinner  dance  tonight,  July  30, 
at  the  Grant  summer  home  in  Bur- 
lingame, in  honor  of  their  daughter, 
Mrs.  William  A.  Magee  Jr.,  and  her 
husband.  Many  of  the  Peninsula  set 
and  society  folks  from  Piedmont  will 
be  present  at  this  lovely  affair,  typi- 
cal of  all  the  Joseph  Grant  home  par- 
ties. 

*  *     * 

Crocker's  Home 

Mr.  and  Mrs.  Charles  Crocker  have 
returned  from  abroad  where  they 
have  been  spending  their  honeymoon 
and  are  now  at  New  Place  in  Bur- 
lingame. the  home  of  Mr.  Crocker's 
parents,  Mr.  and  Mrs.  William  H. 
Crocker. 

The  young  bride,  Mrs.  Crocker,  is 
the  daughter  of  Mr.  and  Mrs.  Horace 
Bennett  of  Denver,  Colorado. 

Mr.  William  Crocker  went  to  Eng- 
land to  attend  the  wedding  of  his 
daughter,  Helen,  and  Mr.  Henry  Pot- 
ter Russell,  but  is  returning  home 
this  week.  Mrs.  William  H.  Crocker 
will  spend  the  remainder  of  the  sum- 
mer months  in  Paris. 
*     *     * 

Miss  Mollie  Merrick 
Returns  From  Abroad 

Miss  Mollie  Merrick,  the  brilliant 
young  music  critic  of  the  San  Fran- 
cisco Bulletin,  has  returned  from  a 
tour  of  European  cities,  especially  the 
musical  centers  of  the  Old  World. 
While  abroad  Miss  Merrick  wrote 
articles  on  conditions  as  she  found 
them,  in  her  own  clever  way,  while  in 
various  cities  of  Europe.  Her  articles 
on  music  were  exceptionally  vibrant, 
with  the  verve  and  originality  for 
which  this  young  critic   is   famous. 


Names  Her 
Wedding  Day 

Miss  Katherine  Kuhn  has  namec 
the  day  of  her  wedding  Saturday.' 
August  20.  when  she  will  become  the 
bride  of  Mr.  Thomas  Jefferson  Cool-' 
idge  of  Boston.  The  wedding  will  take! 
place  at  4  o'clock  in  St.  Matthew's 
Church,  in  Burlingame. 

Mrs.  Robert  G.  Hooker  Jr.,  the  for-! 
mer  Miss  Marianne  Kuhn,  a  sister  of 
the  bride,  will  be  the  matron  of  honor 
and  Miss  Mary  Jennings  Hill,  a  cousin 
of  the  bride  and  a  daughter  of  Mr. 
and  Mrs.  Jerome  Hill  of  Pittsburgh, 
will  be  the  maid  of  honor.  Little  Miss 
Angelica  Hill,  the  daughter  of  Mr. 
and  Mrs.  Fentress  Hill,  another  cou- 
sin, will  be  the  flower  girl.  The  best 
man  will  be  Mr.  Armory  Coolidge,  al 

brother  of  the  bridegroom. 

*  *     * 

Relatives  Coming 

Mrs.  Thomas  Jefferson  Coolidge 
will  accompany  her  sons  to  California 
for  the  wedding. 

Mr.  Coolidge  belongs  to  a  well- 
known  .Massachusetts  family  and  is 
related  to  Miss  Eleanora  Sears  and  a 

number  of  other  prominent  persons. 

*  *     * 

Prominent  Families 

Mrs.  William  Scaife  of  Pittsburgh 
and  Xew  York,  arrived  from  the  East 
last  week,  coming  West  for  the  lovely 
wedding    of    Miss     Kuhn    and    Mr: 

Thomas  Jefferson  Coolidge. 

*  *     * 

The  wedding  in  the  church  will  be 
followed  by  a  reception  at  the  home 
of  the  parents  of  the  bride-to-be,  Mr. 
and  Mrs.  William  Speer  Kuhn  of  Bur- 
lingame. 

Miss  Kuhn  is  one  of  the  most  popu- 
lar girls  in  peninsula  society  and 
many  affairs  are  planned  for  her  be- 
tween now  and  the  time  of  her  mar- 
riage. 

*  *  * 

Mrs.  Louis  Parrott  and  Mrs.  Wil- 
liam Mayo  Newhall  have  been  spend- 
ing a  few  weeks  at  Feather  River  Inn, 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between  Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Children's  Parties 
At  Feather  River  Inn 

Did  you  ever  go  to  a  Children's 
Party  and  then  wish  that  you  were 
once  again  a  child?  Of  course  you 
have — everybody  has,  especially  if 
they  have  a  heart  of  gold  and  a  pen- 
chant for  fun. 

That's  what  happened  to  most  of 
us  as  we  watched  the  happy  young- 
sters at  Feather  River  Inn  last  week. 

Mr.  and  Mrs.  Nion  Tucker  and  their 
children,  Miss  Nan  and  Buddy  Tuck- 
er, have  been  staying  at  Feather 
River  Inn  and  that's  where  the  elders 
as  well  as  the  children  had  the  "time 
of  their  lives."  Miss  Nan  Tucker  was 
the  honor  guest  at  the  party,  for  it 
was  the  birthday  of  this  charming 
little  lady,  while  Buddy  helped  his_ 
sister  "receive." 

The  feature  of  Miss  Nan  Tucker's 
party  was  a  large  Jack  Horner  pie 
into  which  many  thumbs  were  thrust. 
It  adorned  the  center  of  a  table  pret- 
tily arrayed  in  pink  and  blue,  flowers, 
ribbons  and  birthday  favors. 

After  the  party  of  ice  cream  and 
bon  bons,  there  were  out-of-door 
games  on  the  big  green  lawns,  where 
the  children  were  entertained.  Those 
who  were  present  at  Miss  Nan  Tuck- 
er's birthday  party  were  little  Misses 
Barbara  Tobin,  Tania  Whitman, 
Yvonne  Thieriot,  Nancy  Leighton, 
Lila  Renshaw,  and  Genevieve  Lyman. 
The  young  cavaliers  who  were  pres- 
ent, also,  included  Masters  Peter 
Thieriot,  Howard  Renshaw  Jr.,  John 
Renshaw,  Harry  Jackson,  Buddy 
Tucker,  Freddie  Whitman  and  Alec 
Henderson. 

They  all  had  a  "perfect  time." 
*     *     * 

Fancy  Dress  Ball 

For  Happy  Youngsters 

A  pretty  fancy  dress  ball  for  the 
children  was  staged  for  those  who 
stayed  at  Feather  River  Inn  this  past 
week.  It  was  the  prettiest  affair  you 
could  ever  imagine.  All  of  the  little 
folks  were  arrayed  in  fancy  dress  cos- 
tumes and  many  of  the  boys  chose 
their  favorite,  a  pirate's  outfit. 

Clever  costumes  were  worn  by  the 
youngsters,  the  prize  going  to  pretty 
Miss  Tania  Whitman,  who  represent- 
ed a  jonquil  in  her  dainty  yellow  frock 
of  petaled  tissue  paper. 

Prizes  for  the  most  original  cos- 
tumes were  awarded  the  Tucker  chil- 
dren, who  appeared  as  saucy  chanti- 
cleers, looking  for  all  the  world  as 
proud  as  the  proverbial  roosters. 

Young  Peter  Thieriot  won  a  prize. 
too,  for  his  Indian  costume  and  his 
sister.  Miss  Yvonne  Thieriot.  was  also 
given  a  prize  for  her  Indian  costume. 
Then  there  were  a  lot  of  other  inter- 
esting prize  awards.  Little  Miss 
Nancy    Leighton.    daughter    of    the 


HOTEL  MARK   HOPKINS 

Nob  Hill 

A   Smart   Town   House   for  a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  S4  per  day 


Coffman.  All  events  will  be  held  un- 
der the  rules  of  P.  A.  A.,  of  which  an 
official  has  been  delegated.  This 
promises  to  be  the  largest  swimming 
meets  ever  held  in  the  Lake  Tahoe  re- 
gion and  is  looked  forward  to  with 
considerable  expectancy  by  guests  of 
Tahoe  Tavern. 

On  the  same  date  the  San  Francisco 
Motor  Car  Dealers'  Association  will 
arrive  on  its  Sociability  Run  to  Tahoe 
Tavern,  headed  by  President  E.  W. 
Milburn  of  the  association,  and  Chair- 
man Fred  W.  Pabst.  There  will  be 
about  fifty  machines  in  the  motor 
caravan  which  will  leave  San  Fran- 
cisco on  the  evening  of  August  12th, 
and  will  comprise  about  one  hundred 
and  fifty  people. 


popular  Mrs.  H.  C.  Leigton,  who  with 
her  husband,  of  New  York  City,  is 
visiting  the  Inn,  was  dressed  in  a 
fancy  costume  to  represent  "Satur- 
day Night." 

*  #     * 

Little  Pirates 

Two  ferocious  but  attractive  pirates 
were  represented  by  Miss  Lila  Ren- 
shaw and  Master  John  Renshaw, 
while  Master  Howard  Renshaw,  Jr., 
was  a  brave-looking  fireman.  Master 
Alec  Henderson,  in  his  Oriental  cos- 
tume was  an  intelligent  appearing 
Chinaman.  Little  Miss  Barbara  Liv- 
ingston went  to  the  costume  party 
dressed  as  a  Japanese  girl ;  Miss  Gene- 
vieve Lyman  was  a  pretty  pansy  and 
Jimmie  Zellerbach  was  a  sailor.  Mary 
Louise  Bine  was  dressed  to  represent 
"Stanford,"  in  her  flaming  red  dress 
with  white  adornments.  Barbara 
Blue  was  the  prettiest  kind  of  an 
Irish  girl;  Harry  Jackson  was  a  pi- 
rate, Marjorie  Davis  wore  a  peasant 
girl  costume  and  lovely  Marjorie 
Calm  took  the  role  of  "Summer." 

Altogether  this  children's  party 
was  a  thing  of  beauty — and  a  perfect 
joy  to  beholders  as  well  as  to  the 

juveniles. 

*  *     * 

At  Lake  Tahoe 

Mr.  and  Mrs.  Augustus  Taylor  of 
Menlo  Park,  and  their  daughter.  Miss 
Evelvn  Taylor,  have  been  visiting 
Mr.  and  Mrs.  George  Pope  at  their 
Lake  Tahoe  summer  home. 

*  *     * 

Swimming  Meet  for 
Society  Folks.  Soon 

Under  supervision  of  H.  D.  Lawler. 
director  of  publicity  for  the  D.  M. 
Linnard  Hotels.  Inc..  Tahoe  Tavern 
will  hold  the  first  annual  swimming 
meet  on  August  13th  and  14th.  Teams 
of  swimmers,  divers  and  water  polo 
plavers  will  be  sent  from  the  Olympic 
Club  in  charge  of  Coach  Tom  Whit- 
aker    and    Swimming    Commissioner 


The  week  of  July  11th  was  the 
busiest  of  the  mid-summer  season  for 
Hotel  Mark  Hopkins.  A  great  many 
people  from  the  East  and  Southern 
Calilfornia  having  registered,  some  to 
stay  a  day  or  so  on  their  way  to  Ta- 
hoe, the  Yosemite  and  other  Califor- 
nia resorts,  Honolulu  and  the  Orient 
— others  to  spend  several  weeks  in 
the  city  and  its  vicinity — making  the 
Mark  Hopkins  their  headquarters. 
There  were  also  many  guests  from 
Los  Angeles  and  the  Valley  cities. 
The  approach  of  the  Bohemian  Club 
encampment  brings  several  important 
reservations.  Already  inquiries  for 
hotel  apartment  accommodations  for 
the  Winter  have  been  received  and 
several  suites  above  the  tenth  floor  are 
being  prepared  for  occupancy. 

Among  those  from  the  East  who 
registered  at  the  Mark  Hopkins  were : 
W.  H.  Graham  of  New  York,  Mr.  and 
Mrs.  Charles  R.  Page  of  Montclair, 
New  Jersey ;  Mr.  and  Mrs.  B.  F  Beal 
of  Brookline,  Massachusetts ;  Dr.  A. 
J.  Bedell  and  family  of  Albany,  A.  E. 
Dietze  of  New  York,  S.  L.  Harris  and 
family  of  New  York,  Mrs.  J.  F.  Tatem 
of  Haddonfield,  New  Jersey;  C.  Wa- 
ters of  Brooklyn,  New  York ;  Mr.  and 
Mrs.  J.  C.  Crawford  of  Washington, 
D.  C,  and  Mrs.  E.  M.  Simpson  of 
Philadelphia. 

A  European  visitor,  Mr.  Arturo 
Gramaj  and  his  wife  of  Paris,  are 
stopping  at  the  Mark  Hopkins  dur- 
ing their  stay  in  San  Francisco. 

Mr.  Randall  of  the  Richfield  Oil 
Company  had  dinner  for  thirty-one 
persons  in  one  of  the  small  dining 
rooms  of  the  hotel.  A  large  luncheon 
by  Garnett  King  of  the  Southern  Pa- 
cific Company  in  Peacock  Court  was 
another  important  event  of  the  week. 
Another  luncheon  was  held  by  offi- 
cials of  the  Hartford  Fire  Insurance 
Company. 

(Continued  on  page  8) 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


ftE/ISURESWW 


OBEY   NO   WAND  BUI  PLEASURES 

Tom  Noore- 


By  Josephine  Young 


Let's  Go  To 
A  Show  Tonight 

How  often  do  we  hear  some  one 
say:  "Let's  go  to  a  show,  tonight. 
What's  good?" 

In  this  city,  there  is  always  some- 
thing good  to  see,  and  that's  no  mis- 
take. Our  theaters  have  a  fine  reputa- 
tion to  uphold  in  the  way  of  "good 
shows"  and  they  seldom,  if  ever,  fall 
short  of  the  high  mark. 

So  take  your  very  best  girl,  and 
let's  hope  she's  the  dear  wife  of  many 
a  year,  and  go  somewhere  to  one  of 
our  San  Francisco  theaters — where 
you  and  she  will  be  sure  to  have  a 
"peach-of-a-time." 

Theaters  were  made  for  real  folks 
— like  you  and  your  friends — so  put 
aside  every  care,  and  go  to  see  every 
show  in  town. 

You'll  be  a  better  business  man! 


Lurie 

"The  Harem,"  a  Belasco  comedy, 
is  on  at  the  Lurie  Theater  (Geary 
street,  right  near  Mason),  with  Iso- 
bel  Elsom  in  the  starring  part  in  the 
role  that  Lenore  Ulric  sent  whirring 
to  success. 

Belasco,  Butler  and  Davis  bring 
this  play  to  our  town  with  many  fine 
people  in  the  cast,  Alan  Brooks  being 
a  co-star  with  Isobel  Elsom.  A  splen- 
did group  of  players  sustains  the  sup- 
port. 

This  comedy-drama  was  written  by 
Avery  Hopwood  and  deals  with  pleas- 
ure-loving people  of  Vienna,  the  lo- 
cale being  Budapest,  with  several 
lines  of  sophisticated  intent  bent  on 
adding  more  frolic  to  the  plot. 

In  the  story  of  "The  Harem,"  a 
wife  puts  on  Turkish  trousers  and 
wears  a  veil  in  her  scheme  to  flirt 
with  her  own  husband  whose  fidelity 
she  seems  determined  to  doubt.  Rob- 
ert Fischer  of  the  original  cast  ap- 
pears in  this  company  presenting 
"The  Harem"  at  the  Lurie  Theater. 

The  advertising  man  tells  us  that 
this  is  the  first  time  the  play  has  been 
produced  in  the  West  and  that  the 
engagement  in  San  Francisco  must, 
necessarily,  be  a  limited  one. 


Curran 

"Love  in  a  Mist,"  at  the  Curran, 
has  proven  so  much  of  a  hit  that  the 
attraction  will  be  held  over  a  third 
week  beginning  Sunday  night.  This 
delightful  comedy  of  love,  laughter 
and  lies  with  Madge  Kennedy  and 
Sidney  Blackmer  in  the  title  roles, 
was  produced  in  New  York  by  Charles 
Wagner  and  ran  in  that  city  for  over 
a  year.  The  entire  production  and 
cast  was  brought  direct  from  New 
York  to  San  Francisco  by  Belasco, 
Butler  and  Davis. 

Miss  Kennedy  has  not  been  seen  on 
a  local  stage  for  ten  years  and  Sid- 
ney Blackmer,  who  is  sometimes 
called  the  young  John  Drew  has  spent 
most  of  his  young  life  in  the  East. 
These  two  as  a  team  are  rated  as  the 
foremost  romantic  couple  on  the 
American  stage.  The  rest  of  the  sup- 
porting cast  is  excellent. 

Bargain  matinees  are  given  on 
Wednesday  and  Saturday  where  the 
best  seats  may  be  obtained  for  $1.50. 
Night  prices  range  from  50c  to  $2.50. 

*  *     * 

Alcazar 

An  enthusiastic  welcome  has  been 
accorded  Marion  Lord  in  the  Alcazar 
play,  "Meet  the  Wife,"  which,  on 
Sunday  will  start  its  fourth  success- 
ful week. 

"Meet  the  Wife,"  written  by  Lynn 
Starling,  is  really  a  "festival  of  fun" 
with  its  clever  lines,  witty  repartee, 
and  its  full  measure  of  satire.  In  her 
portrayal  of  Mrs.  Gertrude  Lennox, 
the  wife,  Marion  Lord  charms  her  au- 
dience, indeed,  and  keeps  up  the  turn 
of  laughter.  Robert  Adams  is  funny 
in  his  role  of  the  effeminate  Victor 
Staunton. 

Henry  Duffy,  producer  of  this  play, 
has  chosen  his  cast  well,  including 
John  Stokes,  William  Macauley,  as 
principals;  and  Marion  Sterly,  Rich- 
ard Ellers.  Marie  Sorrille  and  John 
Mackenzie. 

*  *     * 
President 

Themerry  thrills  which  punctuate 
the  Ghost  Train,"  now  entering  up- 
on its  eighth  successful  week  at  the 
President,  stills  packs  'em  in. 

Earl  Lee  takes  the  part  of  a  blun- 
dering Englishman  who  is  responsi- 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Meet    the   Wife."     Henry    Duffy   Comedy    star- 
ring Marion    Lord. 

Curran,  Geary  nr.  Mason 

"Love    in    a    Mist."     Comedy,    starring    Madpr 
Kennedy   and    Sidney    Rlackmer. 

Lurie,  Geary  at  Mason 

"The  Harem."    Farce  written  by  Ernest  Vajda 
starring  Isobel  Elsom  and  Alan  Brooks. 

President,  McAllister  nr.  Market 

"The    Ghost    Train."     Henry    Duffy    Mystery- 
Comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Henry  Santrey  nnd  his  liand  heading  the  vaude- 
ville program.  Jack  Mulhall  in  "See  You  in 
Jail"  on   the  screen. 

Orpheum,   O'Farrell  nr.  Powell 

A  bill  of  vaudeville  including  Edmund  Breese, 
Mercedes  and  Hari   Oniki. 

Pantages,  Market  at  Hyde 

"Slaves  of  Beauty"  on  the  screen.  Seven  acts 
of   vaudeville. 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  nr.  22nd 

Pictures — Vaudeville. 

*        *        * 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Chanc."  Life  and  scenes  of  the  funnies  of 
Siam   combined   into  a   remarkable  scenic. 

Cameo,  Market  opp.  Fifth  street 

"Midnight  Watch."  Saturday.  Jack  Dempsey 
and  His  Wife — "Manhattan  Madness,"  Sun- 
day, Monday. 


Casino,  Ellis  at  Mason 


Sat..  "The  Foolish  Virgin"  and  "A  Fight  to 
the  Finish."  Sun..  Mon..  "The  Clinging  Vine" 
and  "Obey  the  Law."  Tues.,  Wed..  "The 
Prince  of  Tempters."  Thurs.,  Fri..  Lon  Chaney 
in   "Flesh  and   Blood"  and  "Her  Man   O'War." 

Granada,  Market  at  Jones 

On  the  screen,  "Metropolis."  An  impression  of 
how  our  centers  of  population  will  appear  a 
thousand  years  from  now.  On  the  stage,  a 
Fanchon  and   Marco   Idea. 

St.  Francis,  Market  bet.  5th-6th. 

"Beau  Geste."  Ralph  Forbes,  Ronald  Caiman, 
Neil  Hamilton.  Following-  run  of  Fmil  Jen- 
nings  in   "The   Way  of  AM    Flesh." 

Warfield,  Market  at  Taylor 

"College."  Anne  Cornwall,  Snitz  Edwards. 
"Pep  Idea"  on  the  stage. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"Jim  the  Conquerer"  and  "Oh  Baby,"  Madge 
Kennedy.  Sat.;  "The  Notorious  Lady."  Sun.; 
"The  Auctioneer,"  three  days.  Mon.,  Tues., 
Wed.,  George  Sidney,  Marian  Nixon. 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


jle  for  many  a  laugh.  Charlotte 
rreadway,  afraid  of  her  own  shadow, 
ireates  hysterical  situations. 

This  play  ranks  high  with  the  other 
rlenry  Duffy  comedies  which  have  a 
listinct  place  in  our  theaters.  Care- 
'ul  and  discriminating  stage  craft,  as 
veil  as  acting,  is  always  considered 
>y  the  masterful  Duffy  who  looks  to 
ivery  detail  of  his  pleasing  plays. 
Dorothy  LaMar,  Ben  Taggart,  Lil- 
ian Dean,  Ronald  Telfer,  Joan  War- 
ier, Thomas  Brower,  Westcott  Clarke 
uid  Henry  Caubisens  are  players  in 

'The  Ghost  Train." 

*     *     * 

Jrpehum 

The  Orpheum  Theater  announces 
in  all-new  program  for  the  week  be- 
ginning Saturday  matinee  with  three 
lotable  headline  attractions.  Shar- 
ng  topline  honors  will  be  the  Ameri- 
can star,  Edmund  Breese,  who  will 
ippear  in  a  one-act  play  entitled 
Happy  New  Year,"  written  by  the 
International  humorist  and  writer, 
trvin  S.  Cobb ;  Will  and  Gladys  Ahern, 
playing  a  return  engagement  in  an 
oddity  entitled  "A  Spinning  Ro- 
mance"; and  the  Italian  comedian, 
Harry  Burns,  assisted  by  Carlena 
Diamond  and  Tony  De  Luca  in  a  rip- 
roaring  skit  called  "I  Think  You 
Touch." 

Haru  Onuki,  Japanese  prima  donna, 
is  to  make  her  reappearance  in  vaude- 
ville after  an  absence  of  several  years 
offering  a  repertoire  of  songs;  Sim 
Moore  and  Pal  in  a  surprise  act ;  The 
Three  Lordens  in  "Lights  Out,"  and 

several  other  Orpheum  feature  acts. 

*  *     * 

Golden  Gate 

Henry  Santrey  and  his  orchestra, 
returning  from  tours  of  Australia 
and  Hawaii,  will  headline  the  bill  this 
week  at  the  Golden  Gate  Theater,  be- 
ginning with  Saturday  matinee. 
Harry  and  Anna  Seymour,  brother 
and  sister,  two  versatile  comedy  art- 
ists, will  present  breezy  bits  of  melo- 
dy, comedy  and  mirth,  as  members  of 
the  Santrey  company. 

The  Ruth  Howell  Duo  and  La  Pan 
and  Bastedo  are  also  prominent  on 
the  new  bill. 

"See  You  in  Jail,"  with  Jack  Mul- 
hall.  in  a  picture  of  laughs  and  thrills 
will  be  the  motion  picture  feature. 
Pathe  News  Weekly.  Aesop's  Fables. 
a  scenic,  a  short  comedy  and  Claude 
Sweeten  and  the  Golden  Gate  Orches- 
tra in  a  special  concert  number  will 
complete  this  week's  splendid  pro- 
gram. 

Santrey    in    his    musical    numbers 

will  present  the  aori  Harkar. 

*  *     * 

Warfield 

A  world  premier.  "College."  newest 
of  Joseph  M.  Sehenck  productions, 
comes  to  the  Warfield  Theater  this 
week  with  Buster  Keaton  in  the  prin- 


cipal role.  This  picture  was  especial- 
ly secured  for  its  initial  showing  at 
Loew's  Warfield  through  arrange- 
ments by  the  West  Coast  Theaters, 
Inc. 

In  addition  to  an  elaborate  cast  of 
screen  players  headed  by  Anne  Corn- 
wall, Snitz  Edwards,  Grant  Withers 
and  Buddy  Mason,  the  cast  includes 
five  world  champions  of  sport  and 
two  famous  international  sport  fig- 
ures. Bud  Houser,  Charlie  Borah, 
Lee  Barns,  Kenneth  Grumbles,  Mor- 
ton Kaer  and  Ben  Wallis  of  Yale  are 
some  of  these  stars.  Sam  Crawford, 
former  Detroit  ball  wonder,  is  seen 
as  coach  of  the  baseball  club  on  which 
Buster  plays. 

Nell  Kelly,  San  Francisco  stage 
star  who  is  making  her  return  ap- 
pearance at  the  Warfield  this  week, 
remains  over  a  second  week  to  cut 
more  capers  with  Walt  Roesner. 
Roesner,  by  the  way,  has  prepared 
another  carefully  planned  music  pro- 
gram for  Saturday.  The  stage  at- 
traction will  find  George  Givot  as  the 
star  of  Fanchon  and  Marco's  "Pep 
Idea." 


Cameo 

"Midnight  Watch,"  which  closes 
its  screening  Saturday  at  the  popu- 
lar Cameo  Theater,  stars  Roy  Stewart 
and  David  Torrence  in  a  thrilling 
story  of  adventuresome  daring  and 
excitement.  The  stars  and  the  picture 
provide  plenty  of  picturesque  events. 

Jack  Dempsey  and  his  wife  will  be 
shown  at  the  Cameo  on  Sunday  and 
Monday  in  a  dashing  story  entitled 
"Manhattan  Madness."  Then  there 
will  be  the  educational  films  in  addi- 
tion to  the  feature  picture. 

*     *     * 
Granada 

"Metropolis,"  an  impression  of 
cities  in  the  future,  screen  feature  at 
the  Granada  Theater  this  week,  will 
give  imaginary  ideas  of  how  many 
large  population  centers  might  ap- 
pear one  thousand  years  from  now. 
This  picture  is  one  of  the  most  un- 
usual cinema  features  yet  shown.  A 
Fanchon  and  Marco  stage  "idea"  will 
be  in  keeping  with  the  plan  and  in- 
troduce many  striking  novelties. 


St.  Francis 

Emil  Jannings  proved  such  a  big 
drawing  card  at  the  St.  Francis  in 
"The  Way  of  All  Flesh"  that  after 
we  had  gone  to  press  last  week  it  was 
decided  to  retain  this  picture.  There 
is  just  a  possibility  *hat  it  may  still 
remain  .ner  another  week.  But  other- 
wise the  St.  Francis  Theater  will  then 
offer  the  great  American  Legion  film. 


Lake  Tahoe 

Sleeper 

-now  through  to  Tahoe  Station 
without  change  of  cars. 

You  can  leave  here  any 
evening  aboard  a  comfort- 
able Pullman,  for  arrival  at 
Lake  Tahoe  for  breakfast 
next  morning. 

A  svrift,  enjoyable  trip  to 
this  delightful  inland  sea 
high  in  the  Sierra.  You'll 
have  the  maximum  amount 
of  time  there  if  you  go  by 
train.  Pullman  returning 
leaves  the  lake  in  the  eve- 
ning arriving  here  in  time  for 
business  next  day. 

Leave  San  Francisco  (Ferry)  at 
7  p.m.,  arriving  Tahoe  Station  at 
7:00a.m.  Returning  leave  Tahoe 
Station  at  9:30p.m. arriving  San 
Francisco  at  7:50  a.m.  By  day, 
leave  San  Francisco  at  7:40  a.m., 
a  fascinating  ride  up  the  Sierra, 
arriving  Tahoe  Station  at  5:30 
p.  m.    Similar  service  returning. 

£11    *C    round  trip)   good 

»*»••»  for  10  days.  Other 
fares  and  limits.  Ask  for  new  illus- 
trated booklet  about  Tahoe  Lake 
Region ;  also  the  booklet  "Low- 
Fares  for  Summer  Trips." 

Southern 
PaciMc 

San  Francisco  Offices 
—65  Geary  St.:  Ferry 
Station:  3rd  St-  Sta.; 
Phone  Davtnport  4000 
Oakland  Offices  — 
13th&B'wa>-.!6thSt. 
Sta  ;  1st  &  Brojdwiv  Sta..  Phone  Lakeside  1420 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1921 


reduced 
round  trip 
states 


OAKE  advantage 
of  these  low  ex- 
cursion fares  to  visit 
the  old  home  this 
summer. 

Start  any  day  before 
September  30.  Re- 
turn limit  October 
31.  Our  travel  books 
will  help  you  plan 
your  trip  and  may 
be  had  upon  request. 

SANTA  FE  Ticket  Offices 
and  Travel  Bureaux 


601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


SOCIETY 

(Continued  from  page  5) 
GoJf  Tournament 

The  A.  B.  Spreckels  Golf  Tourna- 
ment, among  the  most  notable  golf 
classics  of  the  Pacific  Coast,  will  be 
held  at  the  Coronado  Country  Club, 
Coronado  Beach,  from  August  23rd 
to  27th,  inclusive.  Awards  will  be 
made  for  special  events,  the  trophies 
going  to  winners  and  runners-up  with 
entries  open  to  members  of  all  golf 
clubs  affiliated  with  the  golf  associa- 
tions. 

Many  prominent  society  people  will 
attend  with  registrations  from  vari- 
ous parts  of  the  State  already  made 
and  many  more  already  on  the  way. 

The  principal  trophy  is  a  beauti- 
fully etched  silver  punch  bowl.  A 
gold  medal  will  be  given  to  holder  of 
low  gross  score  in  qualifying  round. 
Trophies  similar  to  those  for  1927 
tournaments  were  won  by  such  ama- 
teur golfers  as  Wilier  Hunter  (not 
professional),  runner-up  Jack  Tar- 
rant. Allen  Moser  possesses  two  win- 
ner's trophies,  1925  and  1926.  Run- 
ner-up in  1925,  Captain  S.  Bullock 
Webster.    Runner-up  Dave  Martin. 

Mel  S.  Wright  is  manager  of  the 

Coronado  Beach  events. 
*     *     * 

Many  prominent  people  have  been 
spending  the  week  at  Santa  Maria 
Inn  which  is  constantly  growing 
more  and  more  popular. 

Those  who  have  been  at  the  Inn 
this  past  week  include :  Mrs.  Joy 
Lichtenstein  and  Stanley  Lichten- 
stein,  San  Francisco;  Mr.  and  Mrs. 
Walton  N.  Moore  and  Miss  Eliza- 
beth Moore,  Piedmont;  Mr.  and  Mrs. 
John  J.  Barrett,  Miss  Barrett  and 
Garret  H.  Barrett,  all  of  San  Fran- 
cisco; Mr.  Paul  O.  Tietzen,  Berkeley; 
Captain  and  Mrs.  B.  Aillet  and  Miss 
Aillet,  San  Mateo;  Mr.  and  Mrs.  H. 
S.  Gump,  Miss  Rose  and  Miss  Vivian 
Gump,  Mr.  and  Mrs.  Chas.  E.  Green, 
Mrs.  G.  H.  Hart  and  Miss  Jane  Hart, 
Mr.  and  Mrs.  A.  B.  Brooks,  San  Fran- 
cisco; Mr.  and  Mrs.  E.  Palmer  Gavit 
and  Mrs.  Jackson,  Santa  Barbara  ;Mrs. 
Wm.  Pratt  Lyman,  Newport,  Rhode 
Island ;  Mr.  A.  Z.  High  Jr.  and  Mr.  G. 
Leisander,  Mr.  and  Mrs.  Jas.  E.  Zieg- 
ler,  James  Ziegler  Jr.,  and  Karl  Zieg- 
ler,  Mrs.  F  .H.  Cowdin  and  J.  C.  Cow- 
din  Jr.,  San  Francisco,  and  Mr.  and 
Mrs.  Ensley  B.  Smith,  Miss  Leslie 
and  Miss  Coralie  Smith  of  Oakland, 
and  Mr.  S.  A.  Lovejoy  of  San  Fran- 
cisco. *     *     * 

At  the  Elder  Gallery 

W.  Somerset  Maugham's  play,  "The 
Constant  Wife,"  is  one  of  the  few 
brilliant  dramatic  successes  of  the 
present  season.  It  will  be  read  by 
Miss  Edith  Coburn  Noyes  of  Boston, 
in  the  Paul  Elder  Gallery,  Thursday 
afternoon,  August  4th,  at  2:30 
o'clock.  "The  Constant  Wife,"  a  mod- 


ern version  of  marital  constancy,  has 
proved  a  vehicle  of  rare  distinction 
for  Ethel  Barrymore's  superb  per- 
sonality and  acting. 

Symphony  Concert 

Will  we  ever  forget  the  fourth 
Summer  Symphony  concert? 

How  can  we?  Ossip  Gabrilowitsch, 
the  conductor  and  celebrated  pianist, 
captivated  musical  and  music-loving I 
San  Francisco  two  weeks  ago,  when| 
he  first  appeared.  Now,  last  Tuesday 
night,  July  26,  he  registered  another 
triumph  and  cemented  a  friendship 
and  appreciation  which  we,  in  the 
West,  will  nurture  for  many  a  year  to 
come. 

The  largest  audience  in  the  history 
of  the  Summer  Symphonies,  wel- 
comed and  applauded  the  conductor' 
when  nine  thousand  people  sent  soar- 
ing to  the  roof  their  valuation  of  the 
marvelous  program. 

Tschaikowsky's  Symphony  No.  6, 
"Pathetique,"  with  its  lights  and 
shadings,  its  emotional  appeal  and  its 
stirring  tragedy,  moved  the  people  as 
nothing  has  for  quite  some  time.  It 
was  the  artistic  interpretation  andl 
the  masterful  domination  of  Gabril- 
owitsch which  made  us  rejoice  wheni 
the  selection  was  played. 

Two  Nocturnes  by  Debussy, 
"Clouds"  and  "Festivals,"  with  poetic- 

The  next  Symphony  concert,  Aug- 
ust 2nd,  will  be  led  by  Alfred  Hertz,. 
with    the    Goldmark    overture,    "In! 
Springtime,"  a  program  number ;  also, 
Dvorak's  Symphony  No.  3  "From  the- 
New    World"    and    Respighi's    "The- 
Pines  of  Rome."  Mishel  Piastro,  solo- 
ist, will  be  heard  in  the  violin  con- 
certo as  an  additional  attraction. 
*     *     * 

Nelly  Gaffney,  Inc.,  Shop 

Another  smart  shop  has  been  add- 
to  the  Fifth  avenue  of  San  Francisco. 
Nelly  Gaffney,  Inc.,  at  354  Post  street 
had  a  brilliant  opening  on  Monday, 
July  25th,  and  amid  hundreds  of  | 
beautiful  floral  baskets,  the  manne- 
quins stepped  among  the  smart  visi- 
tors, displaying  the  advanced  models 
for  the  coming  season.  Gowns  for 
sports,  afternoon  and  evening  and 
sumptuously  fur  trimmed  coats  all 
displayed  exquisite  taste. 

The  Nellie  Gaffney  Shop  is  modern 
French  in  its  furnishings  and  designs 
and  is  the  smartest  shop  of  its  type 
on  the  Pacific  Coast. 

Juanita  Oldham,  San  Francisco's 
foremost  milliner,  has  associated  her- 
self with  the  Nelly  Gaffney  Shop  and, 
carrying  out  the  French  idea,  Miss 
Oldham  makes  the  hat  on  the  head 
and  individualizes  the  chapeaux  for 
each  client. 

Modes  for  Smart  Women  is  the 
slogan  of  this  shop  and  the  writer 
predicts  it  will  be  the  rendezvous  for 
San  Francisco's  smartest  women. 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Horse  Show  at  Palo  Alto 


"Miracle  Man,"  pride  of  Carnation  Farm 
Stable,  owned  by  E.  A.  Stuart  of  Seattle. 
The  rider  is  Don  Reavis  who  has  shown 
the  great  five-fraited  EeldinB  to  the  win- 
ninjr  of  more  money  and  stake  events  dur- 
inc  the  past  year  than  any  other  horse 
and    rider   have   won. 


The  Palo  Alto  horse  show,  next 
month,  will  probably  be  made  memor- 
able by  the  most  sensational  jumping 
ever  seen  at  a  western  horse  show. 

There  are  sixteen  hunting  and 
jumping  events  to  be  shown  during 
the  week,  each  course  carrying  from 
four  to  seven  jumps.  Heading  the  list 
are  the  §1000  stake  for  hunters,  do- 
nated by  Mrs.  W.  P.  Roth,  and  the 
$1000  stake  for  jumpers,  donated  by 
E.  A.  Stuart  of  Seattle,  proprietor  of 
Carnation  Farm  Stable ;  each  of  these 
events  and  the  sweepstake  already 
has  almost  twenty  entries  and  some 
of  the  other  classes  have  upwards  of 
thirty. 

The  sensational  and  dangerous 
handy  hunters  class  has  33  entries. 
This  event  calls  for  seven  jumps,  in- 
cluding the  treacherous  "pig  pen" 
and  a  table  and  benches  with  a  dum- 
my red-coated  soldier  on  the  table. 
which  seems  to  be  so  much  of  a  men- 
tal hazard  to  horses  that  they  cannot 
be  depended  on  to  take  it.  Many  a 
good  rider  has  found  himself  stretched 
out  beside  the  dummy  soldier  when 
his  horse  has  had  a  last  minute 
change  of  mind  about  taking  the  ta- 
ble j umii.  The  "pig  pen,"  one  of  the 
obstacles  in  the  Corithian  as  well  as 
the  handy  hunters  class,  is  another 
jump  that  causes  trouble  to  anything 
but  a  well  trained  hunter  and  some- 


times even  to  them.  It  is  not  unusual 
to  see  one  get  in  all  safe  and  sound, 
make  a  poor  landing  and  stop  and 
then  with  a  distance  of  only  sixteen 
feet  for  the  start,  find  himself  penned 
in  and  unable  to  get  out,  thus  bring- 
ing ridicule  on  both  horse  and  rider. 

An  idea  of  the  extent  of  the  amount 
of  jumping  that  will  be  done  during 
the  week  may  be  gained  by  the  fact 
that  it  is  estimated  that  no  less  than 
fifteen  hundred  individual  jumps  will 
be  made  by  horses  during  the  eight 
performances,  each  of  which  carries 
two  hunting  or  jumping  events. 

The  first  shipment  from  the  East, 
that  of  Bridgford  Bros.,  bankers  of 
Joy,  Illinois,  will  be  entrained  Tues- 
day. The  Bridgfords  will  bring  with 
them  a  fine  hunter,  Jack  Frost,  just 
purchased  by  Alex.  Young  Jr.,  of  San 
Francisco,  from  Hugh  McNair  of  Chi- 
cago. 

Other  Eastern  jumpers  that  will 
exhibit  are  those  of  Walter  Sporle  Jr., 
who  is  sending  nine  from  Edmonton, 
Alberta,  Canada,  a  district  that  is 
noted  as  the  breeding  place  of  many 
of  the  greatest  high  jumping  horses 
of  the  world. 


Aaron    M.  Frank,  of    Portland.  11 
inn    hi*   topping    harneM   pony. 


rpcon.  dri\- 
"Aloma." 


"Rosewall."  greatest  fine  harness  of  his 
time  and  cominir  into  his  own  as  a  splendid 
Rve-mited  saddle  horse.  Owned  by  Irvine 
H.  Hellman.  hanker  and  sportsman  of  Los 
Anm-k-s.  The  rider  is  Mrs.  Wm.  Threlkeld. 
of   Menlo    Park. 


Two  other  great  stables  of  hunters 
will  come  from  Portland,  Oregon. 
Aaron  M.  Frank,  beside  his  harness 
ponies,  will  send  four  hunters  of  fine 
reputation — Frank  Kierce,  Mayheart, 
Dreadnaught  and  What's  What.  Dr. 
and  Mrs.  J.  H.  Held  will  send  six  or 
seven,  including  the  famous  Flying 
Fox  and  Kentucky  Bob.  Lovely  Man- 
ners and  Topey  Sinclair. 

From  Portland  also  will  come  Hula 
Kula.  a  hunter  of  tine  conformation 
and  good  jumping  ability,  and  Spider. 
champion  grafton.  broad  jumper  of 
the  West,  which  will  be  shown  by 
their  owner,  Mrs.  Claud  D.  Starr. 


The  Electric  Range 
does  perfect  frying 

Because  of  evenly 
distributed  heat 

The  frying  of  omelets,  bacon  and 
many  other  foods  requires  evenly  dis- 
tributed heat  under  the  frying  pan. 
For  then  the  food  cooks  perfectly,  it 
looks  more  appetizing,  and  it  tastes 
better. 

That  is  why  the  Electric  Range  is 
ideal  for  frying.  It  has  three  differ- 
ent degrees  of  steady  even  heat  that 
comes  from  closely  wound  coils. 

And  these  new  Electric  Ranges  are 
speedy. 

So  what  is  more  enjoyable  in  the 
early  morning  than  perfect  frying 


p.Qand 


■►acific  SBBVICI" 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 

by  Californians 

117-627 


©wells 

^-^    NATIONAL  CRES1 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1.80*,0M    cops    were   terred    at    the 
Panama -Pacific    International    Ezpoeitian 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


Fallen^  Leaf  Lodge 

The  Ideal  Tahoe  Resort 

Located  on   Fallen   Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

Qood  Jishing  i  Hiking  t  'Boating 

Comfortable  rooms,  tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  O.,  Lake  Tahoe,  Calif. 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR   HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,   Manager 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA   STREET— GARFIELD    844 


PHONE 

GKAVSTONE240 


N.    W     CORNER 

POLK  and  POST  STS. 


BEAUTIFUL  BROCKWAY 
By  Eleanore  F.  Ross 

Just  as  one  has  a  mental  picture  of 
one's  ideal  home,  career,  automobile, 
wife  or  husband,  I  have  always  had 
in  mind  what  would  appeal  to  me 
most  as  a  sum  Tier  resort. 

It  must  be  near  water — always — 
preferably  a  lake;  it  must  be  among 
snow-capped  mountains;  pines  must 
abound,  for  I  love  pine  trees  best,  the 
soft  murmur  of  their  branches,  the 
sweet,  heady,  balsamic  breath  of  their 
brown  needles,  trodden  under  foot  in 
the  heat  of  the  day;  there  must  be 
small  brown  cottages  among  the 
pines;  and  at  night  the  only  sound  to 
break  the  stillness,  the  splash  of 
mimic  waves  along  a  sandy  shore; 
the  soft  wind  in  the  tree  tops ;  and 
music,  perhaps,  wafted  from  some 
distant  casino. 

Floating  along  water  so  change- 
able, so  glassily  smooth,  so  altogether 
beautiful  that  it  seems  as  ephemereal 
as  the  sky,  whose  color  it  has  filched, 
the  little  white  lake  steamer  ap- 
proaches Brockway's,  after  the  en- 
chanting trip  half  way  around  the 
lake. 

Near  the  long  pier  at  Brockway's, 
gleaming  launches  skimmed  to  and 
fro,  interspersed  with  the  slower  and 
more  ponderous  row  boats ;  gayly  ap- 
pareled women  moved  about,  under 
the  trees;  a  group  of  white  shirted, 
white  trousered  young  men  merrily 
twanged  guitars;  prettily  dressed 
children  laughed  and  chattered  on 
the  beaches  near  the  hotel,  an  atmos- 
phere almost  Utopian,  in  its  happi- 
ness and  beauty,  clothed  the  scene. 

The  speediest  way  to  reach  Brock- 
way's from  San  Francisco  is  by  the 
Southern  Pacific  to  Tahoe  City,  where 
a  splendid  bus  meets  all  the  trains 
and  guests  are  driven  the  twelve-mile 
journey  along  the  shores  of  the  lake 
to  Brockway. 

One  may  follow  one's  favorite  sport 
at  Brockway's,  or  one  may  just  rest. 
Noted  instructors  in  equestrianship, 
golf,  swimming,  and  general  physical 
development  are  at  your  service.  If 
you  want  the  gentle  stimulus  of  bath- 
ing in  mineral  waters,  the  famous 
Brockway  Hot  Sulphur  Spring  is 
piped  to  all  rooms;  or  you  may  dis- 
port yourself  in  the  commodious  con- 
crete swimming  tank  built  on  the 
sandy  beach;  if  dancing  lures  you, 
there  is  the  tantalizing  orchestra  to 
put  new  life  into  your  feet,  at  the 
rustic  casino. 

Brockway, — it  is  the  ideal  resort 
for  sport  enthusiasts,  or  for  those 
who  just  want  to  lie  at  ease,  and  let 
the  loveliness  of  the  scenery,  the 
balmy  air,  sink  deeply  into  one's  soul, 
and  so  return  to  the  city's  maelstrom, 
refreshed  and  ready  for  the  business 
of  life  again. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
Jairways 

Swimming,  natural  hot 
water;  dancing;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.     0.     COM  STOCK, 

Manager 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 


T.    H.   CORCORAN,   Agua    Caliente, 
Sonoma  Co.,   Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally    Reasonable 

TELEPHONE  110 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


ttJ]BI$R^  TtfBLE 


K :.IBMl»»gs-^S^ 


TAWNY  SPAIN  by  H.  C.  Chatfield 
Taylor.    The  Park  Street  Library 
of  Travel.    Illustrated.    The  River- 
side Press,  Cambridge,  Mass.  $3.00. 
This  seems  to  be  the  time  when  the 
thoughts  of  all  good  writers  turn  to- 
wards travel.  And  this  book  on  Spain 
is  both  timely  and  interesting.  There 
are  many  who  travel  in  the  better- 
known  countries  of  middle  Europe; 
but  Spain  seems  not  to  be  so  widely 
known.    Mr.  H.  C.  Chatfield  Taylor 
knows   this   country   from   north   to 
south,  from  east  to  west.    He  visited 
nearly  every  city  and   town   on   its 
map  or  off,  in  the  intense  heat  of 
summer  and  the  bitter  cold  of  win- 
ter, and  knows  the  characteristics  of 
every  class  of  its  people. 

"Tawny  Spain."  The  name  is  a 
happy  thought.  It  suggests  a  people 
at  once  light,  lithe,  graceful,  quick, 
brave  and  patient.  However,  the  pa- 
tience is  not  that  of  the  animal  stalk- 
ing its  prey,  but  rather  the  patience 
acquired  through  years  of  oppression 
and  tyranny.  A  brave  man  will  meet 
a  worthy  foe  with  courage  and  valor, 
but  even  the  most  courageous  will 
falter  when  met  with  treachery  and 
unearned  persecution. 

A  short  story  of  the  history  of 
Spain  tells  the  tribulations  of  a  gal- 
lant people  struggling  for  existence 
against  fearful  odds.  Spain  was  al- 
ways the  invaded,  seldom  the  invader. 
Her  soldiers  were  kept  too  busy  fight- 
ing for  the  protection  of  their  homes 
from  fierce  raiders  from  without,  and 
against  the  oppression  of  fanatical 
tyrants  from  within,  to  become  a  na- 
tion of  power  or  prosperity  for  any 
length  of  time;  and  her  outward  at- 
tempts were  too  futile  to  be  effective 
or  of  long  duration. 

The  chapter  on  the  sports  of  Spain 
is  especially  interesting  as  the  types 
of  sports  indicate  the  real  nature  of  a 
people.  Bull  fighting,  of  course,  is 
given  precedence.  And  the  author's 
explanation  of  the  love  for  this  seem- 
ingly brutal  method  of  amusement  is 
extenuating  in  spite  of  our  prejudice 
against  such  a  practice.  He  prefaces 
his  description:  "It  would  be  difficult 
for  me  to  justify  the  national  sport 
of  Spain,  it  being  undeniably  cruel; 
but  it  is.  at  the  same  time,  fascinat- 
ing, exciting  and  alluring:  in  short, 
the  finest  spectacle  of  modern  days. 
comparable  only  to  the  gladiatorial 
shows  of  ancient  Rome." 

Cock-fighting  is  a  close  second,  with 


Edited  by  Florence  de  Long 

Pelota  (a  game  resembling  racquets) 
and  football  —  yea,  our  own  football 
rapidly  coming  into  popularity. 

Whatever  the  author  writes  about, 
you  see.  Take  his  description  of  the 
scene  preceding  the  banquet,  on  the 
staircase  of  the  royal  palace  of  Ma- 
drid— the  arrival  of  the  guests,  the 
formation  of  the  cortege  which  pro- 
ceeds to  the  Throne  Room;  and  the 
picture  of  the  banquet  hall.  As  a 
brilliant  artist  with  a  few  sweeps  of 
the  brush  produces  a  picture  at  once 
vivid  and  beautiful,  so  the  author 
with  a  few  quick  strokes  of  the  pen 
brings  into  focus  a  mental  picture 
that  is  long  remembered.  He  has  the 
gift  of  saying  a  great  deal  in  a  few 
words,  and  his  style  is  both  concise 
and  vivid.  He  makes  you  feel  the 
courteousness,  the  courtliness  and  the 
warm-heartedness  of  the  Spaniard. 
He  depicts  them  as  a  patient  people, 
their  history  of  oppression  bequeath- 
ing them  that  characteristic.  He  gives 
a  fine  example  of  the  courage  of  the 
present  King  of  Spain  who  showed 
not  a  tremor  of  fear  at  a  moment 
when  there  was  a  possibility-  of  his 
being  in  extreme  danger.  He  tells 
many  interesting  little  anecdotes  of 
experience  of  his  wife  and  himself 
traveling  through  the  country.  A 
chapter  is  devoted  to  a  description  of 
each  of  the  larger  cities  and  many  of 
the  smaller  ones  are  treated  with  no 
small  detail. 

The  book  is  really  interesting  and 
makes  you  feel  that  "Tawny  Spain" 
is  a  country  well  worth  visiting.  And 
it  is  certainly  well  worth  reading 
about  when  described  with  an  easy 
pen  in  the  picturesque  style  of  this 
author. 


News  From  Santa  Cruz 

Following  the  announcement  of 
plans  to  organize  the  Santa  Cruz 
Bridle  Path  and  also  a  Breakfast 
Club,  and  to  outline  bridle  paths 
along  the  shore  of  Monterey  and  into 
the  scenic  Santa  Cruz  mountains,  the 
younger  generation  has  announced 
their  intention  of  organizing  the  San- 
ta Cruz  Girl's  and  Boy's  Bridle  Path 
Club. 

Champ  Hicks  and  Elmer  Hunt 
have  arrived  from  Marysville  with 
Shetland  ponies  and  bridle  paths 
along  the  beach,  and  yet  away  from 
the  bathing  section,  have  been  out- 
lined for  the  children. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 

Out  of  Chaos! 

In  your  Books, 
Financial  Statementa 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Books    that    are    reviewed    in    the    Newt    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 

239  Post  Street  San  Francisco.  Calif. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  lias  the  elegance  of  a  mansion  villi 
all  conveniences  <>l  an   apartment  house. 

PARK      LANE     APARTMENTS 

1100   Sacramento  Street 
Diagonally   Across   from    Hotel    Fairmont 


PHOTOGRAPHS 
(Miye  roreve 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


RADIO 

By  C.  J.  Pennington 


C  jjfcC  J 


C.  J.  Pennington 

The  idols  of  radioland  will  be  vis- 
ualized for  the  throngs  attending  the 
fourth  annual  Pacific  Radio  Show 
when  artists  of  the  various  broad- 
casting stations  in  the  San  Francisco 
bay  region  attend  in  person  and  meet 
face  to  face  the  audience  they  have 
been  singing  to  over  the  mysterious 
radio  air  lanes. 

Complete  co-operation  of  all  the 
major  broadcasting  stations  here  has 
been  assured  the  show,  according  to 
Charles  B.  Clendenen,  chairman  of 
the  special  events  committee.  A  daily 
change  of  program  every  afternoon 
and  evening  is  being  arranged,  from 
the  opening  of  the  Radio  Show,  Sat- 
urday, August  20th,  until  the  closing 
date,  Saturday,  August  27th. 

One  of  the  big  events  of  the  show 
will  be  a  gala  night,  Monday,  August 
22nd  when  all  of  the  stations  will 
jointly  participate  in  the  program 
with  their  artists  appearing  on  the 
same  program.  At  the  same  time  the 
stations  taking  part  will  broadcast 
the  program  to  the  multitude  of  radio 
enthusiasts  denied  the  pleasure  of 
both  seeing  and  hearing  the  program 
at  the  show. 

All  of  the  broadcasting  will  be 
done  in  a  glass  enclosed  room,  making 
it  possible  for  the  audiences  at  the 
Radio  Show  to  see  as  well  as  hear  the 
program. 

Radio  progress  in  the  show  prepar- 
ations is  being  made,  according  to  Leo 
J.  Meyberg,  chairman  of  the  show 
committee  for  the  Pacific  Radio 
Trade  Association  under  whose  aus- 
pices the  show  is  held.  With  A.  A. 
Tremp,  show  manager  now  here,  it  is 
the  plan  to  get  everything  in  readi- 
ness to  move  into  the  civic  auditor- 
ium at  the  earliest  possible  date. 


"This  will  be  the  most  outstanding 
exhibit  of  its  kind  in  the  history  of 
the  radio  industry,"  declared  Tremp. 
"We  will  not  only  have  the  record 
this  year  of  presenting  the  first  Radio 
Show  of  the  year  in  America  but  also 
the  most  comprehensive  and  the  most 
beautiful." 

Tremp,  together  with  officials  of 
the  Radio  Trade  Association,  believe 
that  all  attendance  records  of  past 
years  will  be  surpassed. 

*  *     * 

KPO's  Saturday  night  Goodrich 
Silvertown  Cord  Orchestra  programs 
of  unusual  dance  music  arrangements 
have  become  an  important  radio  feat- 
ure in  hundreds  of  Western  commun- 
ities, according  to  letters  received  by 
the  sponsors,  the  B.  F.  Goodrich  Rub- 
ber Company. 

Under  the  capable  direction  of  Cy- 
rus Trobbe,  violinist  and  leader  of 
the  Palace  Hotel  Concert  Orchestra 
for  many  years,  the  Goodrich  Silver- 
town  Cord  Orchestra  has  been  pre- 
senting from  KPO  on  Saturday  nights 
a  type  of  dance  music  radically  dif- 
ferent from  what  is  usually  sent  out 
in  radioland.  The  orchestra  itself  is 
a  departure  from  the  usual  type  of 
dance  orchestra  in  that  woodwinds 
and  strings  are  the  dominant  instru- 
ments. 

Unique  dance  travesties,  synco- 
pated classics  with  preliminary  ren- 
ditions by  Trobbe  of  the  compositions 
in  their  original  form,  waltzes  and 
old-time  dance  compositions,  feature 
the  Goodrich  program. 

*  *     * 

KPO  is  being  heard  in  the  Hawaiian 
Islands  practically  every  night.  This 
was  recently  reported  by  a  resident 
of  the  Island  of  Maui  in  the  Hawaiian 
group.  According  to  a  letter  received 
from  Mrs.  H.  G.  Van  Grundy  of 
Haiku,  Maui,  KPO  comes  in  with  good 
loud  speaker  volume  almost  every 
evening.  "We  enjoy  your  programs 
out  here  in  Mid-Pacific,"  said  the 
writer.  As  the  Island  of  Maui  is  more 
than  2000  miles  in  direct  airline  from 
San  Francisco,  this  is  declared  by  ra- 
dio experts  to  be  unusual  transmis- 
sion for  the  summer  months,  when 
conditions  are  usually  at  their  worst. 

*  *     * 

This  one  is  from  KFI,  Los  Angeles : 
Not  long  ago  an  orchestra  failed  to 
appear  at  the  studio  for  its  program, 
so,  as  often  happens,  Dean  Metcalf, 
one  of  the  announcers,  after  stalling 
as  long  as  he  could,  announced  him- 


self and  played  a  whole  string  of  piano 
medleys,  ranging  from  Negro  spirit- 
uals to  popular  fox  trots.  In  a  mo- 
ment of  apparent  desperation,  he 
sang  what  is  evidently  the  only  song 
he  knows,  the  St.  Louis  Blues. 

When  the  artists  for  the  following 
hour  finally  arrived  and  consented  to 
start  their  program  early,  Metcalf 
was  immediately  called  to  the  tele- 
phone. "What  is  your  idea,  and  why 
do  you  do  it?"  queried  an  anxious 
voice  over  the  wire.  "I  check  you  on 
my  piano  and  find  that  you  play 
everything  in  G.  Flat.  That's  six  of 
them,  Mister,  and  I  would  like  to 
know  whether  you  are  trying  to  show 
off,  or  have  a  special  love  for  the  black 
keys,  or  can't  play  in  any  other?" 

The  announcer-pinch-hitting-pian- 
ist  explained  that  he  plays  everything 
by  ear,  and  while  the  key  in  question 
is  certainly  difficult  to  read,  he  finds 
it  the  most  harmonious  and  actually 
the  easiest  for  him.  It  is  a  peculiar 
fact,  but  nevertheless,  a  true  one,  for 
many  so-called  "ear-players"  cannot 
play  unless  them  have  a  handful  of 
black  keys. 

*  *     * 

The  KFI  announcers  claim  that 
there  are  only  two  kinds  of  radio 
artists  who  want  to  get  too  near  the 
microphone  when  performing;  male 
and  female.  In  other  words  it  seems 
that  there  is  almost  a  universal 
tendency  on  the  part  of  musicians  to 
doubt  the  microphone's  ability  to  pick 
up  their  music  if  they  are  more  than 
two  feet  from  the  instrument. 

The  Biblical  drama,  "Lot's  Wife," 
with  a  symphonic  orchestral  setting 
will  be  the  National  Broadcasting 
Company  presentation  over  the  Paci- 
fic Coast  Network,  Sunday  evening, 
August  14th,  from  8  to  10  p.  m. 

This  drama  of  Bible  times,  telling 
of  Lot's  wife,  who  disobeyed  the  com- 
mands of  God,  is  perhaps  one  of  the 
most  intense  of  Bible  stories. 

*  *     * 

Under  the  direction  of  Max  Dolin 
the  National  Opera  Company  will 
present  the  opera  "Der  Freischutz" 
(The  Freeshooters)  Monday,  August 
15th  from  8  to  9  p.  m.,  over  the  Pa- 
cific Coast  Network  of  stations. 

The  opera,  "Der  Freischutz"  (The 
Freeshooters)  by  Carl  Maria  Von 
Weber,  is  one  of  the  most  remarkable 
of  all  operas  because  it  definitely  es- 
tablished a  new  development  in  the 
field  of  music  drama. 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


RADIO  PROGRAMS 


wavelength 
Station  (meters) 

KMTR— Los    Angeles    526. 

KLX — Oakland    508  2 

KGW— Portland   ~"  491.5 

KFI  — Los     Angeles 467.5 

KFRC — San    Francisco  454  3 

KFOA— Seattle    447  5 

KFSD— San    Diego    440.9 

KPO — San    Francisco    .422.3 

KHJ — Los    Angeles     405.2 

KGO — Oakland    394  4 

KJR— Seattle     ZI384X 

KHQ — Spokane     37O  2 

KFWB— Los    Angeles    361.2 

KNX — Los    Angeles    336.9 

KOA — Denver     325  9 

KOIN— Portland  319' 

KPSN— Pasadena     .  '    Sls'.S 

KYA — San     Francisco    309  1 

KOMO—  Seattle    .    305,'s 

KSL — Salt    Lake     302  8 

KOWW— Walla    Walla    ...  299!s 

KQW — San   Jose 296.9 

KTBI — Los   Angeles  288  3 

KTAB— Oakland  280  2 

KTCL— Seattle    277^6 

KFWI — San     Francisco     267.7 

KGA — Spokane  O60  7 

KFUS— Oakland     Z'Z".  250!3 

KRE — Berkeley     256  3 

KZM— Oakland     2458 

KLS—  Oakland     ..  245'8 

KEX— Portland     239.9 

KFWM — Oakland  236.1 

KJBS — San     Francisco  220  4 

KGTT— San    Francisco    ...  206!5 


Power 

(watts) 

500 

500 

1000 

5000 

50 

1000 

500 

1000 

500 

5000 

2500 

1000 

500 

500 

5000 

1000 

1000 

600 

1000 

1000 

500 

500 

500 

500 

500 

500 

2000 

50 

100 

100 

200 

2500 

500 

50 

50 


SUNDAY 
(July  17) 
9:00  am— KFUS. 

10  :00  am— KFI.  KNX.  KTAB. 
10 :30  am— KGW.  KFI.  KTAB. 

11:00  am— KTAB.    KGO.    KFUS.    KYA.    KOA.    KGW 

KFI.  KGA. 
12:00    m— KGW.  KGA. 

1  :00  pm— KFWI. 

2  :00  pm— KNX. 

3  :00  pm— KPO.  KGTT.  KNX. 

4  :00  pm— KGO.  KGTT,  KNX. 
5:0 11  -KNX.  KFI. 

G  :00  pm— KPO,   KOA.    KNX.   KFI. 

6  :80  nm— KPO,  KGO.  KNX.  KFI. 

7  iOO  pm  — KPO,  KGO.  KNX,  KFI. 

7  :80  pm  — KPO.  KGO.  KGTT.  KYA.  KGW.  KNX     KFI 
8:00  pm— KPO.   KGO.   KGTT.    KFWI.   KOA.   KGW, 

KNX.    KFI.   KTAB. 
9:00  nm— KI'O,    KGO.    KGTT.    KOA.    KGW.    KNX 

KFI.  KFWB. 
I"  :00  pm      KGW.    KFI.   KFWB. 

11  illll  pm.— 

MONDAY 

7  :00  am     KI'O.  KNX. 

8:00  am     KPO,   KFWI.  KNX. 

9:00am     KNX.  ktah.  Kins. 

1' lam      KIUS,    KFWI.    KOA.    KGW.    KFOA.   KNX. 

KJBS,   KTAB,   KFWB. 
10am     KPO,    KLX,   KFWI,    KOA,   KGW,   KNX. 

KJBS. 
11    00am     KFWI,   KYA.   KOA.  KGW.  KGA.  KJBS. 
11:3(1  am      KPO,    KGO.   KYA.   KGA. 
12:00    "i     KPO.   kkwi.   KYA,  KFOA,   KGA,   KFWB. 

CPO.    KGO,    KGTT.    KYA.    KNX.    KG  V 

KFWB. 
1   0  1  pm     KPO,  KGO,  KYA.  KFWB. 

n      KFWB.    KFOA.   KNX.    K.1IIS. 

8:00  pm     KNX.  KJBS. 

1 n     KPO    KGO,  KFWI.  KFOA,  KNX. 

pm      KTAB.    KFWB.    KPO,    KFWI.    KOA.    KNX. 

5:311  pm      KTAB.    KFWB,    KPO,    KGO,    Kl   \.    KFWI. 

KYA.    KFI,    KNX.    KGA. 
6:00pm      KTAIt.    KFWB.    KI'O.    KGO.    KLX.    KFWI, 

KYA.    KGW,    KFI,    KFOA.    KNX,    KGA 
7:00pm     KTAB,    KFWB,    KPO,    KGO,    KLX,   KFWI. 

KYA.  KOA,   KFI,   kko  v  KNX,   KGA. 

80  I sI'WII.    KOA,    KGW  .    KFI.    KFOA.    KNX. 

KGA 
-  00pm     KGA.  KTAB,  KFWB.  KPO,  KGO,  KI.X. 

KFWI,    KYA,    KOA,    KGW.    KFI,    KFOA, 
KNX 

):00 KTAB     Kl  «  B    KPO,   Kl  \     KFDI  I,   KYA 

KGW.    Kl  I.    KNX 
KFWB,   KPO,   KFWI,   K1  V   KGW.   KFI. 
KNX 
I  m      KFWI.    KYA.    KGW,    KNX 

1  111 


00 

.-  Illll 

1.1. mi 


TIFSIlVl 

am     KNX. 


KNX 

KNX. 
KNX 
KGA 
K.lliS 
KGA. 
in  KGA. 
KFWI 
KFOA 
KFOA 
KGA. 
Kl  X. 
:0Q  pm      Ki.  \ 


11  :30 


:.in 
:im 

am 

.■mi 


>  pm 


KFWI,  KPO 
KFWI,  KPO, 
K T  Ui,    K.I  US. 

kGU  ,   KFWB,    KPO.   KTAB.   KJBS. 
KGW.    KYA.    KFWI,    KI'O.    K.IBS. 
KGW,    KOA.    KFWB.    KYA.    KFWI. 

KOA.    KGO.    KI'O 

KNX      KFOA,    KOA.    KFWB.    KYA. 

KGO,   KI'O. 

KFWB    KYA.   KGTT 

KFWIi     KYA     KIWI.    KGO.    KPO. 
KNX,    KFOA.    KGW.    KOA.    KFWB. 
KGO,    K.MiS 
KNX,    KOA.    KI'O.    K.1HS. 


4  :00 
5:00 
5:30 

6:00 

7:00 

7:30 
8:00 

9:00 

10:00 

11:00 
12:00 


pm-  KNX,   KFOA.    KFWI.    KGO.  KPO. 

pm— KNX,  KOA.  KFWB.    KFWI.  KPO.   KTAB. 

Pm— KNX.  KFI.  KFWB.  KYA,  KFWI.  KLX, 

pm— KGA.   KNX.  KFOA,   KFI.  KGW.  KFWB, 

KYA.   KFWI,    KGO.   KPO.   KTAB. 
pm— KNX,  KFOA.  KFI.  KGW.  KOA.  KFWB. 

KYA,   KFWI.  KLX.   KGO.  KPO.  KTAB. 
pm— KFWB,  KNX.   KFOA.  KFI    KOA 
pm— KGA.  KNX.    KFOA.  KFI.  KGW.  KOA. 

KFWB,  KYA,  KFWI.  KGTT,  KGO.  KPO. 

KTAB. 
pm— KNX.  KFOA.  KFI.  KGW.  KFWB,   KYA 

KFWI.  KGTT.  KGO.  KPO,  KTAR. 
pm— KNX,  KFI,  KGW,  KFWB.  KFWI.  KGO, 

KPO. 
pm— KGW,  KFWI. 
pm — 


WEDNESDAY 

7:00  am— KNX,  KPO.  KFWI. 
8:00  am— KNX.  KPO,  KFWI. 
9:00  am— KNX,  KTAB.  KJBS. 
10:00  am— KGW,  KFOA.  KNX.  KFWB,  KFUS.  KFWI. 

KTAB.  KJBS. 
10:30  am— KGW.  KNX,  KPO.  KLX,  KFWI.  KJBS. 
11:00  am— KGW.   KGA,    KPO,    KFWI,   KYA,    KOA. 
11:30  am— KGA.   KPO,  KGO.    KYA,   KOA. 
12:00    m— KFOA.   KGA.  KFWB,  KPO.  KGO,   KFWI, 

KYA.  KOA. 
12:30  pm— KFOA,  KNX,  KGA.  KFWB,  KGO.  KGTT. 
KFWI.  KYA. 
1:00  pm— KFOA.  KFWB.  KPO,  KFWI,  KYA. 
2:00  pm— KFOA.   KNX,   KFWB.    KGO,   KLX,   KJBS. 
3:00  pm— KNX,   KPO,  KLX,  KGTT,  KJBS. 
4:00  pm— KFOA.  KNX,  KPO.  KGO,  KLX. 
5:00  pm— KOA.   KNX.   KFWB.   KPO.   KFWI,   KTAB. 
5:30  pm— KOA,  KFI,  KNX,  KGA,  KFWB.  KPO, 

KLX.   KFWI.   KYA. 
6:00  pm— KOA.  KGW,  KFI,  KFOA.  KNX,  KGA, 

KFWB.   KPO.   KGO.   KLX,   KFWI.  KYA. 
7:00  pm— KOA.   KGW.   KFI.  KFOA,  KNX.   KFWB. 

KPO.  KGO.  KLX.  KFWI.  KYA.  KTAB. 
7:30  pm— KNX.  KFWB.  KOA,  KGW.  KFI,  KFOA. 
8:00  pm— KOA.  KGW,   KFI.  KFOA,   KNX.  KGA. 

KFWB.  KPO.  KGO.  KLX.  KGTT.  KFUS. 
KFWI.  KYA.  KTAB. 
9:00  pm— KGW.   KFI.   KFOA.   KNX.   KFWB.   KPO. 
KGO.    KLX.    KGTT.    KFWI,    KYA.   KTAB. 
10:00  pm— KFI.    KNX,    KFWB.   KPO.   KGO.   KFWI. 
11:00  pm— KNX.   KGO,  KFWI. 
12:00  pm— 

THURSDAY 

7:00am— KNX.    KI'O,    KFWI. 
8:00am— KNX,  KPO.  KFWI. 
9:00am— KNX.   KTAB.   KJBS. 
10:00  am— KGW.  KNX.   KFWB,  KPO,   KFWI.  KJBS. 
10:30am— KGW.  KNX.    KI'O,   KFWI.  KJBS. 
11:00  am— KOA.  KGW,  KNX,   KGA.  KFWI.  KYA. 
11:30  am— KOA.   KNX.   KGA.   KPO.   KGO.  KFWI, 

KYA. 
12:00    m— KOA.    KFOA.   KGA.   KFWB.    KPO.   KGO. 

KFWI.    KYA. 
12:80pm      KFOA,    KNX.   KFWB.   KPO.    KGO.  KGTT. 
KFWI.  KYA. 
1  mi  miii      KFOA,    KNX.  KFWB.  KPO.  KGO.  KFWI. 

KYA. 
2:00pm      KFOA.    KNX.    KFWB,    KGO.    KLX.   KJBS. 
3:00pm      KOA.   KNX.  KFWI:.    KI'O,   KJBS. 
1:00  pm      KOA.   KFOA,    KNX.   KPO.   KGO.  KFWI. 
5:011  pin      KNX.   KFWB.   KPO.  KGO,   KFWI.  KTAB. 
6:30pm     KFI.    KNX.   KGA.    KFWB.   KPO.    KGO. 

KI.X.    KFWI.    KYA. 
6:00  pm      KGW,    KFI.    KFOA.    KNX.    KGA.   KFWB. 
KI'O,    KGO.    KI.X,    KFWI.    KYA.    KTAB. 

I  1.1      KGW.   KFI.    KFOA.   KNX.   KFWB. 

KI'O.    KGO.    KI.X.    KFWI.    KYA, 
7  :30  pm      KFI.    KNX.    KIWI'..    KGW.    KFOA. 

CGW,    KFI,    KFOA,    KNX.    KGA.    KFWB. 

KPO.   KGO.   KFWI.    KYA.  KTAB. 
B    "Min      KGW.    KFI.    KFOA.    KNX.   KFWB.    KPO. 
KFWI.    KYA.    KTAB. 
1.1      KGW.    KFI.    KNX.    KFWB.   KPO.    KFWI. 
II  :00  pni      KGW.    KNX.    KFWI. 
ill 


FRI 

7  :ini  ani 

8  :00  nm 

1 '  am 

lilnnl  inn 

10 :80  am 

11 
n 
12 

It 


hay 

KNX 
KNX 
KNX 
KGW 
KTAB 


KPO.    KFWI. 
AVI. 

K  r,\i:.   KJBS. 

KNX.   KFWB.  KFUS.  KFWI. 
KJBS. 


:00  am 

Kill      ill 


KGW.    KNX,    KOA,    KPO.   KLX.   KFWI. 
KYA.    KTAB,    K.IBS. 
KGW,    KGA.    KOA,    KFWI.   KYA. 
KGA,    KOA     Kin,    KGO.    KFWI.   KYA. 
KFOA,    KNX.    KGA.    KOA.   KFWB.    KPO. 

KGA,    KFWB.    KGO.    KGTT. 


KFWB.    KGO.    KFWI.    KYA. 
KNX.    KFWB.    KPO.   KGO. 


KGO.    KIWI. 
KFOA.    KNX, 
KYA 
1  :II11  pm      KFOA.    KNX. 
.,      KGW  ,    KFOA 
KLX.    K.IBS 
:l:Uil  pm      KNX.    KOA.    Kin     KJBS. 

,1      KFOA.    KNX,    KPO.    KGO.   KFWI. 
,1      KNX.    KOA.    KFWB,    KPO.    KFWI.    KTAB. 
5:80pm      KFI.    KNX     KCA     KOA.    KFWB.   KPO. 
KGO.    KI.X.    KIWI.    KYA.    KTAB. 
,       KGW      KFI.    KFOA,    KNX.    KGA.   KOA. 
KFWB.    KPO.    KGO.    KFWI.    KYA.    KTAB. 
7:00pm     KFI.  KFOA.   KNX.   KOA.  KFWB.  KPO. 

KGO.   KLX.  KIWI.  KYA.  KTAB. 
7:S0pm      KFI.   KNX.   K"  \,    KFWB.   KGW.   KFOA. 
1      KGW.    KFI     KNX.    KGA.    KOA.   KFWB. 
KPO.   KGO     Kl  X.  KGTT.  KFWI,    KYA. 
KTAB. 
9-00  pm -KGW.   KFI     KFOA.  KNX.   KOA.   KFWB. 
KPO.   KGO     KLX     KGTT.  KFWI.    KYA. 
KTAB. 


13 


:00  pm      KGW.    KFI.    KFOA.    KNX.   KFWB     KPO 

KGO.  KI.X.  KFWI,  KOIS. 
:00  pm— KGW.  KNX.  KFWI.  KFOA 
:00  jim — 

SATURDAY 
:00  am— KNX.  KPO.  KFWI. 
:00  am— KNX,  KPO.  KFWI. 
:00  am— KNX,  KTAB.  KJBS. 

:00  am— KGW.  KNX,  KFWB.   KPO.  KFWI,  KJBS. 
:30  am— KNX.   KOA.  KPO,   KFWI,    KJBS 
:00  am— KGA,   KOA.    KFWI,   KYA 
:30  am— KGA.   KOA,  KPO,   KGO.   KYA. 
:00    m— KNX,  KGA.   KOA.  KFWB,  KPO,  KGO 

KFWI.    KYA. 
:30  pm— KNX.   KFWB.   KGO.    KGTT.   KYA 
:00  pm— KFWB,    KPO,    KGO,    KFWI.   KYA 
:00  pm— KNX,  KFWB,  KPO.  KGO,  KLX.  KJBS 
:00  pm— KNX.  KPO.  KJBS. 
:00  pm— KNX.  KPO.  KGO.KFWI. 
:00  pm— KNX.   KFWB.  KPO,    KFWI. 
:30  pm— KFI.  KNX,  KGA,  KFWB.  KPO.  KFWI, 

KYA. 
:00  pm— KGW,   KFI.   KNX.   KGA.  KFWB,   KPO. 

KFWI.   KYA. 
:00  pm— KFI.  KNX.  KOA.   KFWB.   KPO,   KLX, 

KFWI.  KYA.  KTAB. 
:30  pm— KFI,  KNX,  KOA.  KFWB. 
:00  pm— KGW.  KFI.  KNX.  KGA.   KOA.   KFWB. 

KPO,   KGO.   KFUS.    KFWI,    KYA.   KTAB. 
:00  pm— KFI,   KNX.    KFWB,  KPO,   KGO.  KFWI. 

KYA.  KTAB. 
:00  pm— KGW.   KFI,  KNX.  KFWB,   KPO.  KGO, 

KFWI. 
:00  pm— KGW,  KFI,  KNX,  KPO.  KGO,  KFWI. 
:00  pm— KNX.  KPO,  KGO.  KFWI. 
:00  am— KFWI. 
:00  am— KFWI. 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 
San  Francisco 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    AM    Occasions 

Day    and    Nijrht 

City    Sizhlseeinc S3. 00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips.    Taxicah    Rales 


PROSPECT 

4000 


585   Post.   St. 
San  Francisco     ' 


Phone   Sutter   3278 

William  Herbst  &  Company 

I  Formerly   with   Shreve  &   Company) 

CLOCKMAKERS      AND      WATCH  MAKERS 

Chime,  Antique  and  Complicated  Clocks 

and    Watches   a    Specialty 

209  POST  STREET  at  GRANT   AVENUE 

San    Francisco.   Calif. 

Call    and    DalWtr    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

Nc»    Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual   Attention   (iiven   t.j 

Each  Order 

Office  and  Work*:   1625    Mission  St. 

Phone  Market   7913 

Branch    Office:    760    Sutter    Street 

i  Hotel  Canterbury  Bldg.) 

Phone  Prospect   9845 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


HTH'.iM.HilLmiiLJl 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
j  tioner  to  show  you 
samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41    First  Street,   San   Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in   San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 


WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield  3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Oddities  in  Auto  News 

A  skyscraper  garage  28  stories 
high  and  with  a  capacity  for  1,050 
automobiles  is  being  planned  for  New 
York  City.  The  new  garage  will  prob- 
ably be  the  largest  structure  of  its 
kind  in  the  world. 

Laundries  for  cars,  chauffeurs' 
rooms,  various  kinds  of  waiting 
rooms,  and  compartments  where  own- 
ers and  chauffeurs  may  make  repairs 
will  be  included  in  the  building.  New 
devices  for  parking  and  cleaning  cars 
will  be  regulated  so  that  all  chances 
for  damaged  fenders  and  greasy  up- 
holstery will  be  guarded  against. 
High-speed,  self-leveling  elevators 
are  to  be  used  for  parking  the  cars. 

*  *  * 

Tokio.  Japan,  probably  has  the 
highest  automobile  taxes  of  any  city 
in  the  world.  The  taxes  amount  to 
110  to  637  yen  per  car,  being  levied 
in  accordance  to  horsepower.  Yoka- 
hama  has  recently  increased  taxes  on 
an  average  of  100  per  cent  over  the 
previous  range  of  from  75  to  125  yen 
per  car,  according  to  seating  capacity. 
*     *     * 

The  Province  of  Alberta,  Canada, 
is  rapidly  going  ahead  with  the  road 
building  program  that  is  making  it  a 
popular  motoring  country.  It  is  es- 
timated that  this  Province  wil  spend 
$1,200,000  on  main  highways  during 
1927.  Of  this  amount  81,000,000  will 
be  spent  for  construction  of  new 
highways  and  §200,000  for  mainten- 


That  lovable  old  lunatic,  Don 
Quixote  de  la  Mancha,  would  no  doubt 
experience  a  great  surprise  if  he  were 
to  return  today  to  the  scenes  of  his 
former  triumphs  and  mishaps.  He 
would  encounter  objects  which  would 
impress  him  as  monsters  obviously 
put  into  action  by  his  enemies.  For 
the  automobile  would  greet  him  with 
a  honk  which  might  frighten  Rozi- 
nante  into  antics  such  as  never  would 
that  celebrated  steed  have  conde- 
scended in  those  days  when  Knight- 
hood was  not  quite  flowery  enough  to 
suit  the  Don. 

Although  the  high-hooded,  two- 
wheeled  carts  still  rattle  along  the 
bumpy  streets  in  some  parts  of  Spain, 
automobiles  are  becoming  the  popu- 
lar means  of  locomotion. 

If,  in  a  year  or  two  from  now,  how- 
ever, Don  Quixote,  the  terror  of 
giants,  the  avenger  of  injuries,  the 
establisher  of  justice,  should  make 
his  hazardous  way  into  the  neighbor- 
hood, he  might  find  something  more 
to  his  liking.  This  would  be  a  monu- 
ment of  Dulcinea,  his  beloved,  who  is 
again  to  be  enthroned  upon  a  pedes- 
tal. The  statue  is  to  be  erected  to  her 
near  Toboso,  her  former  home.  Then 
all  the  world  will  know  the  beauties 
of  the  peerless  Dulcinea.  Should  Don 
Quixote  return  to  see  this  monument, 
he  would  be  compensated  for  the 
other  changes  which  have  taken  place 
since  he  roamed  with  faithful  Sancho 
Panza  in  search  of  damsels  who  need- 
ed protection. 


British  East  Africa  is  proving  a 
lucrative  market  for  American  auto- 
mobile manufacturers.  It  is  estimat- 
ed that  approximately  90  per  cent  of 
the  automobile  vehicles  (exclusive  of 
motorcycles)  imported  into  that  coun- 
try come  from  the  United  States. 
About  one-half  of  the  tires  sold  are 
also  of  American  make  and  the  mar- 
ket for  tractors  and  light  trucks  from 
the  United  States  is  rapidly  growing. 


Since  an  Eastern  professor  has  de- 
cided that  "You  Can  Teach  an  Old 
Dog  New  Tricks,"  there  is  no  longer 
an  excuse  for  old  people  not  learning 
to  drive  an  automobile. 


Transcontinental  motor  tourist 
traffic  is  over  30  per  cent  heavier 
than  it  was  at  this  time  a  year  ago. 
It  is  estimated  that  the  total  will 
reach  a  figure  at  least  35  per  cent 
greater  than  last  year  as  the  trend 
is  toward  a  constant  increase. 


July  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Foreign  Trade  Exposition  Commissioners 

Special  commissioners  to  various  countries  of  the  world 
have  been  appointed  to  extend  invitations  to  manufac- 
turers, tourists  and  world  traders  to  attend  the  Pacific 
Foreign  Trade  and  Travel  Exposition  to  be  held  in  San 
Francisco,  November  11th  to  20th  of  this  year.  William 
D'Egilbert,  director  general  of  the  exposition,  announced 
the  appointment  of  this  group  of  commissioners,  who  are 
to  spread  the  message  of  the  exposition  abroad. 

William  G.  Marvin  has  been  named  commissioner  to 
Europe.  He  is  now  in  Geneva,  Switzerland,  attending  the 
Economic  Conference.  Marvin  is  head  of  the  firm  of  Mar- 
vin &  Bergh,  international  lawyers,  with  offices  in  all 
principal  cities  of  the  world.  He  is  general  manager  of 
the  American  Manufacturers  Foreign  Credit  Insurance 
Exchange. 

Abel  Santos  and  Pedro  Cezon  have  been  appointed  spe- 
cial commissioners  to  Latin  America.  Nicholas  Berger 
has  been  made  commissioner  to  Siberia;  Ralph  E.  Board- 
man,  publisher  of  Melbourne,  commissioner  to  Australia; 
E.  Nixonwestwood,  commissioner  to  New  Zealand  and 
South  Sea  Islands. 

Hugh  J.  Fleming,  former  United  States  commissioner 
to  the  Paris  Exposition,  has  been  named  special  commis- 
sioner to  the  Atlantic  States;  William  Ralston,  manufac- 
turer and  lumber  merchant  of  Dallas  has  been  appointed 
commissioner  to  Texas,  and  Dr.  Albert  C.  Carlton,  com- 
missioner to  Oregon,  Washington  and  British  Columbia. 
Dr.  Carlton  is  now  traveling  in  the  northwest  and  has  in- 
terested 16  Chambers  of  Commerce  in  that  territory  in 
the  forthcoming  Trade  and  Travel  Fair,  and  has  also  in- 
vited participation  by  the  ports  of  Seattle,  Portland  and 
Bellingham.  *     *     * 

Woman's  Board  for  the 
Pacific  Foreign  Trades 

Under  the  sponsorship  of  the  Foreign  Trade  Club  of 
California,  an  association  of  leading  transportation,  busi- 
ness, educational  and  financial  interests,  there  is  to  be 
held  in  the  Exposition  Auditorium  of  San  Francisco,  the 
Pacific  Foreign  Trade  and  Travel  Exposition,  on  an  elab- 
orate and  most  interesting  plan.  The  doors  of  this  Expo- 
sition will  open  on  November  11  (Peace  Day)  and  con- 
tinue until  November  20th,  inclusive. 

Woman's  participation  in  this  Pacific  Foreign  Trade 
and  Travel  Exposition  in  which  "California  Invites  the 
World,"  is  one  of  the  most  significant  gestures  of  the 
present  time,  according  to  those  "in  the  know."  In  ex- 
plaining the  coming  Exposition  to  a  group  of  writers, 
Mr.  William  D'Egilbert,  director-general  of  the  Exposi- 
tion, whose  great  work  in  the  Exposition  of  1915  is  a 
matter  of  State  history,  stated  that  as  many  of  the  orig- 
inal Woman's  Board  that  it  was  possible  to  get,  were 
again  to  act  in  co-operation. 

"The  Woman's  Board  of  the  1915  Exposition"  stated 
Mr.  D'Egilbert,  "was  the  most  famous  Woman's  Board 
which  has  ever  convened  for  a  given  purpose,  such  as  our 
incomparable  P.  P.  I.  Exposition."  Sad,  to  add,  many  of 
the  original  Woman's  Board  have  passed  to  the  Great 
Beyond;  in  fact  just  exactly  one-half  of  the  number  are 
now  "missing."  Those  who  now  are  to  act  in  their  origi- 
nal capacity  of  the  Woman's  Board  are  full  of  remem- 
brances: and.  with  high  ideals  are  ready  to  back  the  new 
project  —  The  Exposition  of  the  Pacific  Foreign  Trades 
and  Travel. 

Mrs.  Edward  C.  Wright  has  been  chosen  president  of 
the  Honorary  Woman's  Board.  P.  P.  I.  E..  1915.  In  her 
message  to  the  members.  Mrs.  Wright  said:  "When  the 
Woman's  Board  of  the  Panama  Pacific  International  Ex- 
position disincorporated  it  was  the  tacit  understanding, 
among  us.  that  if  ever  a  similar  opportunity  occurred,  we 
would  be  ready  to  lend  our  co-operation  as  during  the 
World's  Fair.  That  time,  as  many  of  us  who  met  in  a 
recent  conference  believe,  has  arrived." 


LOU  W.  SARTOR,  Proprietor  PHONE  GRAYSTONE  428 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and  Western   Oils 

New  Method   Washing;  and   Polishing 

Equipped   With   Latest  Type  Hydraulic   Lifts 

Oiling  and   Greasing — Battery  Service 

AT  CALPET  GAS  STATION 

Post  and   Franklin   Streets  San   Francisco,   Calif. 


GRAYSTONE   130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.   George   Garage.   410   Bush   St.  Monarch    Garage.   1361   Bush  St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


July  30,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Hafeht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4H)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO,    CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued:  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  :  NEW  YORK  ;  PORTLAND,  ORE.  ;  SEATTLE. 
WASH.  ;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE  HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manaper 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health. 
Fidelity  and  Surety,   Burglary,    Automobile   Insurance 


Branch   Office   Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES,    GASHOLDERS.    SMOKESTACKS,    ETC. 

San   Francisco,   Calif.  Los  Antreles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257-259  MINNA  STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

S     S 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


The  development  of  the  fruit  carrying  trade  of  this 
State  is  shown  in  the  fact  that  it  takes  20,000  refriger- 
ator cars  of  the  Sante  Fe  alone  to  handle  the  share  of  the 
Santa  Fe  in  transporting  fruits,  melons  and  vegetables. 
*     *     * 

A  wise  warning  has  been  sent  out  through  the  Califor- 
nia Tax  Payers'  Association  in  the  following  words — 
"We  should  certainly  take  stock  before  we  go  too  far  in 
committing  ourselves  to  the  general  policy  of  municipally 
owned  aviation  fields  and  see,  if  possible,  what  return  the 
ones  who  will  pay  those  bills  may  expect  to  get  from  such 
vast  expenditure  of  public  money  through  the  United 
States  on  flying  fields." 

Forest  fires  will  make  kindling  wood  a  luxury  says  the 
engineer  of  maintenance  of  way  and  structures  for  the 
Southern  Pacific.  The  continuance  of  the  orgie  of  forest 
fires  will  render  wood  so  scarce  "as  to  render  almost  pro- 
hibitive many  common-place  articles  now  regarded  as 
necessities." 


In  order  to  hunt  deer  this  year  you  must  first  procure 
both  a  hunting  license  and  two  deer  tags  in  duplicate. 
The  hunting  license  costs  S1.00.  You  cannot  obtain  the 
tags  unless  you  have  first  purchased  the  hunting  license 
and  you  must  exhibit  your  hunting  license  when  applying 
for  deer  tags.  When  you  go  hunting  you  must  have  both 
license  and  tags  in  your  possession. 
*     *     * 

In  total  our  revenue  collections  was  7th  among  the 
States  of  the  Union  for  the  last  two  years,  being  exceeded 
in  collections  for  1927,  by  New  York,  Pennsylvania,  Illi- 
nois, North  Carolina,  Michigan  and  Ohio.  The  total 
amount  of  revenue  collected  in  the  State  of  California  in- 
creased from  $134,841,398  in  1926,  to  §139,517,056  in 
1927.  This  is  a  gain  of  3.4%.  We  were  6th  in  the  United 
States  on  income  tax  collection. 


The  Yosemite  Portland  Cement  Corporation  has  com- 
pleted a  new  plant  at  Merced  which  is  one  of  the  most 
modern  in  existence.  All  the  structural  steel  buildings 
were  fabricated  and  erected  by  the  Western  Pipe  and 
Steel  Company  as  well  as  all  the  tank  work.  The  whole 
plant  is  so  constructed  that  its  capacity  may  be  doubled 
or  trebled  without  interference  with  the  daily  operation 
of  existing  units. 

*     *     * 

Philip  B.  Webster  of  Napa  in  addressing  the  Common- 
wealth Club  the  other  day  describes  the  methods  by  which 
high  schools  in  the  rural  districts  are  developing  farm 
culture  among  the  students  and  paving  the  way  to  make 
high  class  farmers  out  of  them.  It  is  a  matter  of  great 
moment  in  the  state  development. 

*  *  * 

Dr.  Alonzo  E.  Taylor,  the  other  day,  made  one  of  the 
wisest  statements  with  respect  to  European  affairs.  He 
said :  "Until  European  capital  realizes  that  it  cannot  have 
a  big  market  until  labor  has  big  buying  power,  and  labor 
sees  that  high  wages  cannot  be  paid  without  high  effi- 
ciency, there  will  be  no  mass  production  in  Europe.  Mass 
production  is  the  distinguishing  element  of  American 
industrial  life  and  has  put  this  country  on  top  of  the 
world." 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriemtal  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c,  50c,  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE    MOOSER  MINNIE    C.    MOOSER 


ZJcnKu  IIu^jjlLu,  Oluxp^ 


490  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2  p.  m.    (a   la  carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    $  .75 

(11:30  to   2   p.  m.) 
Dinner,  Week   Days   &   Sundays   1.50 


>    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue,   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half   Block   from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.    TO    11:00   P.M. 
Unsurpassed    Cuisine 

HE231 

It-Mile   House 

CARL    LEONHARDT 
Formerly   of  Golden   Gate   Park   Casino 

^PC^k                      CAROLINE  JONES 
^^LjAtK^A       Luncheon  is  served  from  11:30  to 

AwSsiT \ ^             -:'°  and  Tea  from  3  t0  5 
<%x9ty)il    \J^      Exclusive  use  of  room  for  club  dinners 

^JEE^0,        334  Sutter  St.             Douglas  7118 

LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing:  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY   ST.     T  TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blncksmi  thing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


We  keep  step  with  progress. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   1488 


San  Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

HOURS:   9-12.   1-5 

980-82  Flood  Building.  Powell  and  Market  Streets,  San  Francisco 

PHONE  GARFIELD  5394 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing  and   Cleaning 

583    Post  Street                                                                                               San   Francisco 

In   Virginia   Hotel                                                                            Phone   Franklin 

2510 

Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  All  the  Way 


^ongegttfXh^  ~***'  No-  Delays 

The  Cool,  Quity'Way 


Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From  Sacramento 
South  on  21st  Street 


« 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


c/lmbassador- 

Los    Axigfeles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAN  VECMTEH 

Famous  Author,  writing  in  VANITY   PAIR,  sayj: 

"Tbt  Ambassador  is,  I  thouta  think,  ont  of  tht  very  bell  hoieu 
hi  tht  worta-    The  service  is  supertatitt,  the  food  divine, 
the  courtesy  of  management  ana  employee!  unfailing." 

In  the  wide  range  of  its  attractions,  the 
AiTili.TMr.iku  likewise  excels  Superb. 
27-acre  park,  with  miniature  golt  course 
and  open-air  plunge.  Riding,  hunting 
and  all  sports,  including  privileges  ot 
Ram  iu.  Colt  Club  Motion  picture 
thearet  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  o) 
the  famous  Cocoonut  Grove  orchestra. 


-TSSBk 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 


WRITE  (or  d«r«  Boold«  of 

("j  1 1 1"  Rraprt  tnA  Inlormuum, 
BEN  L.  FRANK   &Unqer 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  bv 
rail  (or  vice  versa)  for  as  little  as  S380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco- 
SS  VENEZUELA.  July  30th;  SS  ECUADOR.  August  20.  From  New  York-' 
SS  COLOMBIA,  August  13th;   SS  VENEZUELA.  September  3rd 

For  illustrated  booklets  and  further  details  ask  any  steamship 
01    ticket  agent,  or  write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET        10  HANOVER  SOUARF 
LOS  ANGELES      SAN   FRANCISCO       NEW   YORK 


THEA.B.SPRECKELS 

AMATEUR  GOLF  TOURNAMENT 
oAugust  23  to  26 

Winner  receives  outright 
one  of  the  finest  trophies 
ever  presented  in  an  ama- 
teur golf  event.  An  equally 
attractive  trophy  to  run- 
ner-up and  prizes  in  all 
flights. 


SUMMER    RATES 

As  Low  as  $6.00  Per  Day    •    American  Plan 

in  Effect. 

SWIMMING    •    AQUAPLANING    .    BOATING 

Dancing 

L.  E.  CARLILE,  SAN  FRANCISCO  AGENT 
2  TINE  STREET  Phmi  DOUGLAS  5600 


MEL.  S.  WRIGHT,  Manager 
CORONADA  BEACH  CALIFORNIA 


'■■■■■ ■ m  umiihiiIi  f 


Ready  for  Talo  Alto  Horse  Show,  August  8  - 13 


Bdgeware  Marvel,  one  oj  the  truly 

great  harness  horses  of  the  world, 

owned  by  Mrs.  K '.  P.  Roth  of 

Woodsidc  and  San  Franeisco, 

driven  by  Peter  McDonald. 


at  this 
Famous 
Hotel  in 

HOLLYWOOD 


^Hollywood  Plaza  Hoteh 

HOLLYWOOD    CALIF. 


rytaibassador- 

Los    Ang-eles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VA"N  VECHTEH 

Famous  Autkor.  writing  in  VANITY    FAIR    says: 

"Tie  Ambassador  ts,  I  shouta  think,  one  of  tbt  very  beD  hoitts 
m  the  world-    The  service  is  superlame,  the  /ooddmne, 
the  courtesy  ot  management  ana  employee!  unfailing." 

In  the  wide  range  ol  its  attractions,  the 
Ambassador  likewise  excels  Superb. 
27-acrepark,  with  miniature  golt  couria 
and  open-air  plunge.  Riding,  hunting 
and  all  sports,  including  pi  i  ■  >  '..■■,.■■  ot 
Rancho  Golt  Club  Motion  picture 
theatci  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  oJ 
the  famous  Cocoanut  Grove   orchestra. 


Tt^sm^ 


Moderace  Summer  Rates 
Attractive  rooms  wiih  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 

WRITE  tor  O.f .  Bookl.t  of 
Calif-  Reap**  and  Inlomucion. 
BEN   U  FRANK    SMsn^tr 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 
DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


On  Russian  Hill 

FOR  RENT 

(Furnished  or  Unfurnished! 

Modern  Apartment  -  Flat.     Four  Rooms  (with  extra 
sun-room  suitable  for  Studio  or  Bed  Room). 

Artistically   Furnished  —  Marvelous  Marine  View 

—  Sheltered  from  Winds  and   Fogs. 

1101  Filbert  St.,  Cor.  Leavenworth 

6%3 


R.  A. 

369  BUSH  STREET,  SAN  FRANCISCO 
or  Phone  Franklin  8271 


Established  July  20,  1856 

0$  EFK^fgo©^ 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1926. 
If  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co..  30  Cornhill.    E.    C,    London.   England.      Subscription    Rates    (including   postage),    one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  AUGUST  6,  1927 


No.  32 


Our  Radio  Editor  Goes  Up  in  the  Air 


By  C.  J.  PENNINGTON 

Drawings  by  V.  Risto 


The  Pacific  Air  Transport,  carriers  of 
the  Air  Mail  between  all  coast  cities,  and 
also  quite  recently  establishing  a  passen- 
ger service  in  connection,  has  a  set  of  in- 
structions on:  "How  to  get  the  utmost 
enjoyment  from  an  airplane  flight."  They 
are:  "Don't  worry;  relax;  settle  back  and 
enjoy  life.  If  there's  any  worrying  to  be 
done,  let  the  pilot  do  it.  Enjoy  life."  In- 
cidentally, anyone  who  fails  to  enjoy  a 
trip  with  the  Pacific  Air  Transport  from 
San  Francisco  to  Portland  are  long  past 
the  stage  of  enjoyment ! 

The  writer  having  quite  recently  com- 
pleted the  round  trip,  an  explanation  of 
the  actual  flight  and  its  pleasures  will 
herewith  follow. 

Taking  off  from  Crissey  Field  in  San 
Francisco  at  5:30  a.  m.,  circling  out  over 
San  Francisco  Bay  and  heading  north 
towards  Portland  was  the  start  of  the  flight. 

The  plane  was  of  the  monoplane  type,  driven  by  a  200 
horse  power  motor  of  the  same  make  which  is  creating 
aviation  history.  Mr.  Ralph  B.  Virden,  the  pilot,  a  man 
with  many  years  of  flying  experience,  piloted  the  trip  as 
far  north  as  Medford,  Oregon.  He  proved  to  be  a  very 
capable  pilot,  but  at  all  times,  for  that  matter,  during  the 
entire  round  trip,  we  were  in  the  hands  of  an  efficient 
pilot,  as  the  Pacific  Air  Transport  has  a  very  high  class 
personnel,  each  man  being  unusually  qualified  for  his  po- 
sition. 

Every  point  of  interest  was  readily  observed.  In  pass- 
ing over  San  Francisco  Bay  so  early  in  the  morning,  a 
light  fog  was  just  entering  the  Golden  Gate.  The  sun 
was  coming  up  over  the  horizon  and  in  gaining  elevation 
above  the  fog,  a  wonderful  view  was  possible.  San  Fran- 
cisco and  the  entire  Bay  district  was  visible,  and  we  most 
certainly  enjoyed  the  panorama  spread  out  beneath  us. 
A  sight  to  behold,  and  one  not  to  be  forgotten  by  any  one 
who  makes  this  trip. 

We  followed  up  the  neck  of  the  Bay  as  far  as  Vallejo. 
passing  almost  directly  over  the  new  Carquinez  Bridge. 
and  then  heading  inland  to  pass  over  the  Sacramento 
Valley.  The  Valley,  noted  for  its  torrid  temperature  dur- 
ing the  summer  month,  was  passed  over  in  comfort.  The 
Vallev  country  was  a  beautiful  sight,  with  its  rice  fields 
of  green  and  black  which  gave  the  appearance  of  a  large 


checker  board.  The  farm  houses  were 
plainly  visible,  the  plane's  course  taking 
it  along  the  highway  and  railroad. 

The  Sacramento  river  could  be  seen  at 
all  times.  An  occasional  train  passed  be- 
low, giving  the  appearance  from  our  ele- 
vation of  3100  feet  of  a  long  black  ser- 
pent crawling  along  at  a  snail's  pace,  as 
compared  to  our  own  speed  of  110  miles 
per  hour. 

Upon  leaving  the  Valley  country,  Red- 
ding, California,  was  the  last  town  to  be 
sighted  before  crossing  over  the  Moun- 
tains. In  starting  to  cross  the  mountains, 
the  elevation  was  increased  until  the  high 
point  of  9200  feet  was  gained  and  main- 
tained practically  all  the  way  over  the 
mountainous  country.  The  day  was  very 
clear,  making  it  possible  to  see  as  far  as 
the  eye  could  reach.  At  that  elevation 
there  was  only  a  slight  change  in  temperature,  which  was 
cooler,  but  not  enough  to  be  uncomfortable. 

The  foothills  of  the  mountains,  which  from  the  ground 
would  seem  high,  floated  beneath  as  small  mole  hills. 
Several  snow  capped  peaks  were  passed  very  close,  but 
the  outstanding  sight  was  that  of  Mount  Shasta.  While 
passing  Mount  Shasta  it  appeared  close  enough  to  reach 
out  and  gather  snowballs. 

Although  the  mountain  did  tower  above  the  plane,  it 
was  still  high  enough  for  us  to  be  able  to  enjoy  looking 
down  upon  the  greater  part  of  it.  Black  Butte,  a  large 
cone-shaped  pile  of  volcanic  ash,  6500  feet  above  sea  level, 
was  passed  over,  but  we  were  above  it  by  almost  3,000 
feet.  An  excellent  view  of  Mount  Lassen  was  to  be  had 
in  the  distance;  Mount  Lassen  being  the  only  active  vol- 
cano in  the  United  States.  The  largest  fish  hatcheries  in 
the  world  and  numerous  towns  were  passed,  but  in  going 
north  the  country  in  general  was  observed  the  more 
closely,  the  towns  passed  to  be  described  later.  The  trains 
and  automobiles  making  their  way  up  the  mountain  sides 
was  a  sight  almost  too  marvelous  to  explain.  Railroad 
tunnels  were  seen,  which  seemed  no  larger  than  small 
holes  in  the  ground. 

A  few  minutes  after  passing  the  mountains,  we  grad- 
ually lost  elevation  and  glided  to  a  landing  in  Medford, 
Oregon,  400  miles  from  San  Francisco  by  air  line,  slightly 
(Continued  on  page  12) 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


Grown  Up 

In  a  recent  speech  before  the  Institute  of  Pacific  Rela- 
tions, Dr.  Ray  Lyman  Wilbur,  President  of  Stanford  Uni- 
versity, made  the  very  important  statement :  "The  United 
States  is  reaching  its  maturity  and  it  must  view  its  for- 
eign relations  from  a  new  standpoint  of  responsibility." 

There  is  a  world  of  truth  in  this  that  affects  us  all  in  a 
variety  of  ways  and  that  places  upon  us  a  new  responsi- 
bility with  respect  to  the  world  in  general  and  our  rela- 
tions to  that  world.  "Foreign  relations"  means  our  atti- 
tude to  the  other  peoples  of  the  world  and  is  expressed  by 
our  commercial  and  consequently  political  attitude  to- 
wards them.  We  are  no  longer  able  to  regard  ourselves 
as  a  boxed  off,  very  prosperous  but  entirely  self-contained 
community.  Far  from  it.  All  that  we  can  do  concerns  not 
only  ourselves  but  the  world  in  general.  "Circumstances," 
as  the  learned  speaker  declared,  "force  us  to  a  larger  par- 
ticipation in  world  affairs." 

In  this  great  transformation  of  our  attitude,  the  fact 
that  the  Pacific  Ocean  has  now  become  a  vehicle  of  trans- 
portation and  communication  with  a  part  of  the  world 
which  has  hitherto  been  regarded  as  distant  and  differ- 
ent, is  a  very  important  factor.  And  our  position  in  that 
Ocean  is  so  dominating  that  San  Francisco,  by  virtue  of 
the  pre-eminence  of  its  place  with  respect  to  that  ocean, 
becomes  forthwith  one  of  the  most  important  cities  in  the 
world,  with  prospects  of  power  and  greatness  almost  in- 
conceivable. It  is  our  duty  to  recognize  this  fact  and  to 
prepare  ourselves  for  the  imperial  destiny  which  awaits 
us. 

President  Wilbur  practically  gives  notice  that  petti- 
fogging politics  and  demagogery  will  not  do.   We  agree. 


Commerce  With  Central  America 

The  new  plan  set  out  by  Professor  David  B.  Barrows 
should  have  careful  consideration  at  the  hands  of  the  for- 
eign policy  experts  of  this  country.  It  contains  the  germ 
of  an  idea  not  only  for  peace  in  the  communities  con- 
cerned, but  for  a  great  extension  of  American  trade.  It ! 
will  be  noted,  too,  that  trade  with  Central  America  is  par- 
ticularly appealing  to  San  Francisco. 

Professor  Barrows,  whose  knowledge  of  Spanish  peo- 
ples is  unusually  accurate,  contends  that  before  any  real 
progress  can  be  made  in  Central  America,  the  nations 
which  constitute  the  several  republics  of  that  district 
must  be  rendered  solvent.  This  can  only  be  done  by  re- 
funding the  foreign  debts  which  are  held  for  the  most 
part  by  European  bondholders.  The  money  for  such  finan- 
cial operations  should  be  advanced  by  the  United  States 
on  the  best  terms,  the  credit  of  the  United  States  being 
behind  the  respective  governments.  The  result  would  be 
a  federation  of  Central  American  states  with  America  in 
the  background  as  supporter  and  protector. 

There  is  no  doubt  that  steps  will  have  to  be  taken  to 
ensure  the  maintenance  of  peace  and  well  being  without 
which  no  progress  is  possible  and  that  the  United  States 
of  necessity  will  take  the  lead  in  such  action.  Whether 
Professor  Barrows  has  the  right  plan  we  are  not  experts 
enough  to  say.  At  any  rate  the  effect  of  stronger  and 
closer  connection  between  the  United  States  and  Central 
America  must  greatly  stimulate  our  commerce  and  gen- 
eral trade  relations.  Just  in  proportion  as  the  Latin  peo- 
ple to  the  South  of  us  develop  their  demands  for  commo- 
dities, so  will  our  trade  develop.  We  have  an  enormous 
and  growing  field  to  the  South  and  the  politician  should 
work  hand  in  hand  with  the  merchant. 


Our  Bay  Bridge 

We  have  again  a  wave  of  optimism  with  respect  to  the 
bay  bridge,  the  necessity  of  which  is  perfectly  obvious  to 
the  unprejudiced  observer.  Congressman  Nicholas  Long- 
worth,  who  is  visiting  this  city,  declares  that  we  have  a 
very  good  chance  of  obtaining  permission  to  construct 
the  bridge.  He  points  out  that  the  naval  department, 
which  is  opposing  the  construction,  acts  merely  in  an  ad- 
visory capacity  and  that  the  ultimate  decision  rests  with 
Congress.  And  Speaker  Longworth  adds  the  very  con- 
solatory statement,  "whether  your  problems  are  of  wa- 
tering arid  lands  or  bridging  navigable  streams,  they  will 
be  listened  to  by  Congress  with  sympathetic  ear." 

The  necessity  of  the  bridge  is  so  great  that  there  is 
little  doubt  that  we  shall  ultimately  get  what  we  desire 
in  the  matter.  But  in  order  to  do  so  we  must  have  a 
united  community.  The  whole  of  the  influence  of  the  city 
and  the  transbay  must  be  directed  to  the  single  purpose 
of  getting  congressional  support  for  the  project.  Any 
wavering  in  that  regard,  any  internecine  war  as  to  the 
future  construction  of  the  bridge  by  private  or  public  ef- 
fort, will  have  a  most  destructive  effect  upon  the  pros- 
pect of  the  carrying  out  of  the  project. 

If  the  Board  of  Supervisors  gets  to  playing  politics  on 
the  question  of  public  ownership  of  the  bridge  at  the 
present  time,  there  is  little  doubt  that  the  apple  cart  will 
be  upset.  As  has  been  well  said,  public  ownership  is  not 
regarded  in  Congress  as  an  indisputably  good  policy. 


Women  to  the  Front 

The  recent  appointments  of  the  Governor  in  connection 
with  the  State  Administration  show  the  rapidity  with 
which  women  are  developing  administrative  ability.  That 
they  have  made  good  politicians,  in  the  ordinary  accepta- 
tion of  the  term,  is  undeniable.  It  is  now  apparent  that 
they  are  producing  at  least  their  quota  of  leading  ad- 
ministrators. 

There  are  three  appointments  in  particular  to  which 
we  call  attention.  First,  that  of  Mrs.  John  H.  Eschelman, 
the  widow  of  a  former  Lieutenant  Governor.  While  we 
cannot  pretend  to  admiration  for  the  fundamental  poli- 
cies of  the  late  John  H.  Eschelman,  we  join  in  the  general 
recognition  of  his  integrity  and  admirable  ability.  Mrs. 
Eschelman,  who  is  herself  a  business  woman,  has  had  the 
undeniable  advantage  of  association  with  her  esteemed 
husband  and  consequent  familiarity  with  public  affairs. 
It  is  an  appointment  of  the  best  sort  and  there  is  little 
doubt  that  Mrs.  Eschelman  will  render  signal  service  to 
the  State  in  her  capacity  as  a  member  of  the  State  Civil 
Service  Commission. 

Mrs.  Anna  M.  Saylor,  whom  the  Governor  has  appoint- 
ed to  the  important  position  of  Director  of  Civil  Welfare, 
is  mostly  interested  in  the  management  of  public  institu- 
tions for  the  care  of  the  sick  and  the  unfortunate.  She 
has  been  a  member  of  the  Legislature  and  has  shown 
very  expert  knowledge  of  the  workings  of  social  legisla- 
tion for  human  betterment.  She  is  a  woman  of  whom  the 
State  can  be  very  proud. 


August  6,  1927 


THE  SAN  FRANCISCO 'NEWS  LETTER 


Mrs.  Daisy  L.  Short,  who  has  been  a  member  of  the 
Oakland  City  Board  of  Education,  has  been  promoted  to 
he  State  Board.  This  appointment  is  recognized  by  ex- 
Derts  in  education  as  very  fitting  and  in  all  respects  ap- 
propriate. 

It  is  a  sign  of  progress  that  we  now  accept  such  ap- 
wintments  of  women  with  approbation. 

*  *     * 

The  New  Bar  Organization 

The  new  State  law  with  regard  to  the  organization  of 
the  lawyers  of  the  State,  is  about  to  take  effect  and  the 
Chief  Justice  and  his  assistants  are  getting  ready  for  the 
operation  of  the  act  which  is  quite  a  new  departure  in 
American  legal  life. 

It  is  almost  a  shock  to  discover  that  there  are  eleven 
thousand  practising  attorneys  in  this  State.  It  is  a  large 
number  relative  to  the  population.  It  would  seem  as  if 
there  were  some  reason  behind  the  agitation  which  has 
produced  this  organization,  for  such  a  body  is  hard  to 
keep  up  to  the  mark,  without  some  form  of  discipline. 
We  must  say,  however,  that  we  have  had  little  sympathy 
with  this  particular  law,  for  the  same  reasons  as  Governor 
Richardson  expressed  in  vetoing  the  act  in  the  former 
legislature.   We  regard  it  as  a  form  of  special  legislation. 

Under  the  law,  every  member  of  the  bar  will  have  to 
belong  to  the  State  organization,  willy-nilly.  This  may 
appear  to  partake  of  some  of  the  objectionable  qualities 
of  trade  unionism,  but  it  is  nevertheless  the  law.  There 
is  a  commission  created  by  the  law,  known  as  the  State 
bar  commission,  the  duty  of  which  is  to  organize  the  bar 
and  be  its  representatives  at  large.  These,  with  eleven 
others,  who  represent  the  congressional  districts,  consti- 
tute the  governing  body  of  the  bar  association. 

The  main  purpose  of  this  governing  body  is  to  improve 
the  administration  of  justice  by  raising  the  standard  of 
legal  practice  through  the  co-operation  of  lawyers  and 
the  courts. 

*  *     * 

Progress  in  British  Economy 

A  few  weeks  ago  we  called  attention  to  the  facts  that 
there  had  been  almost  universal  misapprehension  of  the 
actual  economic  conditions  in  Britain.  It  had  been  too 
readily  assumed  that  the  country  was  on  the  down-grade 
and  that  the  imperial  power  of  the  great  colonizer  was 
over.  No  mistake  could  have  been  more  serious.  It  was 
due  to  the  Russian  propaganda  of  a  weak  England  that 
the  Chinese  movement  took  the  anti-British  slant,  for 
which  there  will  no  doubt  be  a  stiff  price  to  pay. 

Later  reports  show  a  very  distinct  upward  trend  in 
Britain.  And  we  are  hearing  less  and  less  of  the  economic 
debacle  which  was  so  freely  predicted.  The  numbers  of 
unemployed  are  declining  quite  fast  this  year.  Business, 
recovering  from  the  terrific  impact  of  the  general  strike, 
shows  a  very  distinct  progress.  The  returns  from  the 
imperial  oversea  possessions  mount  in  quantity  and  prove 
the  existence  of  a  practically  unlimited  field  for  expansion 
and  development  of  natural  resources  and  an  increasing 
control  over  the  prime  essentials  of  life  and  industry.  In- 
deed. Britain  will  have  to  be  careful  lest  her  almost 
monopoly  of  some  of  these  necessities  win  her  the  envy 
and  tear  of  other  countries.  It  is  nearly  as  dangerous  to 
have  too  much  as  to  have  too  little. 

What  is  still  more  interesting  and  almost  incredible  is 
that  Britain,  which  was  supposed  to  be  sunk  in  conser- 
vatism, is  showing  enormous  powers  of  industrial  re-or- 
ganization. For  example,  the  steel  output  is  greater  by 
one-third  than  before  the  war.  and  is  produced  by  forty- 
four  thousand  less  workers.  The  coal  trade  is  bad,  but 
the  Welsh  anthracite  collieries  have  increased  capital  in 
order  to  add  to  their  holdings  and  the  Co-operative  whole- 
salers have  purchased  a  large  block  of  shares  in  one  of 
the  most  important  colliery  groups  in  Lancashire. 


From  Brighter  Pens  Than  Ours 


Admiring  the  View 

Country  Cousin  (after  prolonged  inspection  of  building 
operations) — I  don't  see  the  sense  of  putting  statues  on 
the  top  of  your  buildings. 

City  Cousin — Statues?  Those  aren't  statues.  They're 
bricklayers. — Hardware  Age. 

*  *     * 

Europe  calls  us  dollar  chasers,  but  those  who  can't  bor- 
row them  must  chase  them. — Publishers  Syndicate. 

*  *     * 

"There  is  always  rubbish  in  the  air,"  says  a  scientist. 
Yes,  but  you're  not  obliged  to  listen  in  to  it. — Punch. 

*  *i:  * 

The  Government  will  lighten  our  burdens  by  making 
paper  money  smaller. — Florence  (Ala.)  Herald. 

*  *     * 

The  Chicago  man  who  gave  his  bride  a  rented  automo- 
bile for  a  wedding  present  seems  to  have  had  no  illusions 
about  the  duration  of  marital  happiness. — Chicago  Daily 

News. 

*  *     * 

If  it  is  true  that  207  American  paid  taxes  on  incomes 
of  more  than  §1,000,000  last  year,  it  doesn't  show  just 
how  rich  we  are,  but  how  many  of  our  rich  are  that  hon- 
est.— Louisville  Times. 

May — So  you  told  Charlie  you  loved  him,  after  all? 
Mary — Yes,  I  didn't  want  to,  but  he  just  squeezed  it 
out  of  me. — Everybody's  Weekly. 

*  *     * 

Modern  Story 
"Make  me  the  happiest  man  in  the  world!"  he  begged. 
So  she  agreed  on  two  hundred  a  month  alimony,  and  gave 

him  a  divorce. 

*  *     * 

A  husband  may  not  be  superstitious,  but  he  always 
pays  attention  to  signs  when  his  wife  makes  them. 

Awkward — Do  you  practice  psychology  on  your  girl? 
Squad — Say,  we  ain't  even  engaged  yet! — Annanpolis 

Log. 

*  *     * 

Reading  the  motor  accidents  we  are  led  to  believe  that 
this  industry  has  the  greatest  turnover  of  any. — Atlanta 

Constitution. 

*  *     * 

Why,  It  Would  Soon  Break  Him 

"Five  thousand  dollars!"  ejaculated  the  movie  idol  as 
he  read  his  lawyer's  statement.  "Well,  that's  the  last  di- 
vorce I'll  ever  get  from  him." 

*  *     * 

The  first  cheese  made  in  a  New  England  factory  has 
been  sent  to  the  White  House.  There  is  reasonable  doubt 

as  to  its  being  the  first. 

*  *     * 

Another  thing  we  can  look  forward  to  when  transat- 
lantic flying  becomes  popular  is  a  four  thousand  mile  trip 

without  seeing  a  billboard. 

*  *     * 

Double  Misfit 

Mabel — Mr.  Diggs,  the  contractor,  offered  me  his  hand 
and  fortune,  but  I  refused  both. 

Madge— Oh,  why  ? 

Mabel — One  was  too  large  and  the  other  too  small. — - 
Boston  Transcript. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  19271 


dciery 


efs 


Famous  Woman's  Board 
Re-Organize  for  Work 

The  famous  Woman's  Board  of  the 
1915  Panama-Pacific  Exposition,  is 
now  being  re-organized  for  participa- 
tion in  the  activities  of  the  coming 
Pacific  Foreign  Trade  and  Travel  Ex- 
position which  is  to  take  place  in  this 
city  at  the  Exposition  Auditorium, 
November  11  to  20,  inclusive. 

During  the  memorable  Exposition 
days,  when  San  Francisco  held  its 
great  World's  Fair,  a  group  of  incom- 
parable women  leaders  assumed  di- 
rect charge  of  the  women's  activi- 
ties, co-operating  with,  and  for,  the 
Board  of  Governors  and  Managers  of 
that  historical  Exposition. 

"There  has  never,  in  the  history  of 
events,  been  a  Woman's  Board  to 
equal  that  of  the  Panama-Pacific  Ex- 
position Woman's  Board,"  stated  Mr. 
William  D'Egilbert,  director  general 
of  the  Pacific  Foreign  Trade  and 
Travel  Exposition,  in  addressing  a 
group  of  San  Francisco  writers. 

"The  women,  at  that  time,  were 
noted  throughout  the  world  for  their 
efficiency,  their  clear  judgment,  for 
their  manner  of  business  procedure 
and  for  the  high  standard  of  every 
event  coming  under  their  special  jur- 
isdiction," added  Mr.  D'Egilbert,  as 
vividly  he  traced  the  momentous  ac- 
tivities of  the  distinguished  women 
who  formed  the  personnel  of  the  Wo- 
man's Board. 

Just  about  one-half  of  the  original 
Woman's  Board  is  now  living,  and,  of 
that  number,  those  who  once  held  the 
reins  of  leadership  have  met  in  splen- 
did concourse,  and  have  re-organized 
for  the  special  purpose  of  actively 
participating  in  the  Foreign  Trades 
Convention. 

*     *     * 

Significant  Message 

Mrs.  Edward  C.  Wright,  now  presi- 
dent of  the  Honorary  Woman's  Board, 
Panama-Pacific  International  Exposi- 
tion of  1915,  in  sending  a  written 
message  to  members,  said : 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast   Highway,   Half-Way    Between 
San   Francisco  and   Los  Angeles 

An  Inn  of  Unusual   Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


By  Antoinette  Arnold 

"When  the  Woman's  Board  of  the 
Panama-Pacific  International  Exposi- 
tion disincorporated  it  was  the  tacit 
understanding  among  us  that  if  ever 
a  similar  opportunity  occurred  we 
would  be  ready  to  lend  our  co-opera- 
tion as  during  the  World's  Fair. 

"That  time,  as  many  of  us,  who 
met  in  a  recent  conference  believe, 
has  arrived." 

Mrs.  Wright  was  a  member  of  the 
original  Woman's  Board  and  is  now 
president  of  the  Honorary  Woman's 
Board.  Mrs.  Philip  E.  Bowles,  Mrs. 
William  Hinckley  Taylor,  Mrs. 
Charles  W.  Slack  and  Miss  Laura  Mc- 
Kinstry  are  the  vice-presidents. 

Mrs.  Gaillard  Stoney,  who  was  the 
secretary  of  the  famous  Woman's 
Board,  of  which  Mrs.  Phoebe  A. 
Hearst  was  honorary  president,  and 
Mrs.  Frederick  G.  Sanborn  was  act- 
ing president,  will  again  serve  in  her 
capacity  as  secretary.  It  is  with  con- 
siderable pride  that  the  present  board 
makes  announcement  of  Mrs.  Stoney's 
position,  Honorary  Secretary.  She  is 
one  of  the  best  beloved  of  San  Fran- 
cisco women,  known  for  her  gracious- 
ness  and  kindliness,  as  well  as  for  her 
excellent  ability  and  stability  of  pur- 
poses. 

*  *  * 

Board  to  Operate 
During  Convention 

The  Pacific  Foreign  Trade  and 
Travel  Exposition  is  being  sponsored 
by  the  Foreign  Trade  Club  of  Cali- 
fornia of  which  E.  W.  Wilson  is  the 
president. 

It  being  the  first  occasion  of  un- 
qualified Exposition  merit  that  has 
come  to  our  attention  since  1915,  as- 
sociates of  the  original  Woman's 
Board  have  been  sincerely  asked  for 
their  approval  to  the  plan  of  co-oper- 
ating. The  Board  will  not  function 
until  just  previous  to  the  opening  of 
the  Exposition  in  November  and  dur- 
ing the  short  period  of  its  duration. 
*     *     * 

Woman's  Participation 

Mrs.  W.  A.  D'Egilbert  is  honorary 
director  of  "Woman's  Participation" 
in  the  Pacific  Foreign  Trade  and 
Travel  Exposition,  and  Miss  Ada 
Teitel  is  secretary. 

Mrs.  D'Egilbert  is  well  qualified  to 
take  charge  of  women's  events.  She 
holds  a  high  place  in  the  community 
of  her  activities  in  outstanding  lines 
of  valiant  work.  She  is  gracious,  tal- 
ented, diplomatic  and,  with  it  all,  is  a 


thorough  Californian  with  the  inter 
ests  of  the  State  sincerely  at  heart. 

"California  Invites  the  World"  is 
a  slogan  adopted  by  the  committees 
in  charge  of  the  coming  Exposition, 
and  it  is  the  intention  of  Mrs.  D'Egil- 
bert that  the  magnetic  phrase  may 
bring  magnificent  results.  Mrs, 
D'Egilbert  was  one  of  the  six  Honor- 
ary Hostesses  for  California  during, 
the  World's  Fair  activities  at  the' 
California  Building  in  1915. 

"There  is  every  prospect  of  really 
worth  while  participation  by  the  wo- 
men of  California  in  our  coming  Ex- 
position," said  Mrs.  D'Egilbert,  "prill 
cipally  because  it  has  an  idealistic 
viewpoint  and  because  of  the  educa- 
tional and  scientific  advantages,  wo- 
men will  be  more  than  interested 
through  the  appeal  made  to  children 
and  students.    *     *     * 

Board  of  Governors 

The  Board  of  Governors  of  the  first! 
annual  Pacific  Foreign  Trade  and  I 
Travel  Exposition  is  headed  by  Rob- 
ert Dollar,  K.  R.  Kingsbury,"  R.  I. 
Bentley,  A.  R.  DeForest,  Charles  C. 
Moore,  Frederick  J.  Koster,  E.  W.' 
Wilson. 

The  Exposition  Organization  Com- 
mittee comprises:  Harry  B.  Scott, 
chairman ;  John  C.  Rohlfs,  Leonard 
B.  Gary,  C.  E.  Hydes,  W.  E.  Hettman, 
Aubrey  Drury  and  William  D'Egil- 
bert, director-general. 

The  Exposition  will  feature  dis- 
plays of  commodities  and  manufac- 
tures entering  into  the  world  trade 
of  California  and  the  Pacific  Coast 
States  and  contiguous  domestic  and 
international  markets. 

It  will  also  emphasize  the  import-  i 
ance  of  Pacific  travel  to,  and  from, 
Hawaii,  Canada,  the  Antipodes,  Asia, 
the  United  States  and  all  the  South! 

American  countries. 

*     *     * 

Original  Decoration 

An  original  scheme  of  decoration 
will  prevail  throughout  the  Exposi- 
tion, making  it  notable  as  an  artistic 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN,    Proprietor 


August  6,  1927 


THE  SAM  FRANCISCO  NEWS  LETTER 


achievement.  Blue  and  white,  the 
colors  of  the  Foreign  Trade  Club,  will 
predominate. 

The  opening  day,  November  11, 
Armistice  Day,  will  be  devoted  to  a 
program  dedicated  to,  and  under  the 
auspices  of  the  American  Legion; 
Saturday,  November  12,  will  be 
known  at  American  Legion  Day.  Dr. 
Albert  C.  Carlton,  general  chairman 
of  the  Armistice  Celebration  Com- 
mittee, and  first  vice-commander  of 
the  San  Francisco  Council  American 
Legion,  and  Commander  Frank  Bel- 
grano  Jr.,  will  direct  program  events. 

At  the  Exposition,  manufacturers 
and  exporters  and  importers  of  the 
United  States  will  make  representa- 
tive exhibits. 

*     *     * 

Prominent  Society 
Women  on  First  Board 

Many  of  California's  most  promi- 
nent and  distinguished  society  wo- 
men were  on  the  original  Woman's 
Board  of  the  Panama-Pacific  Exposi- 
tion of  1915,  one  of  the  most  promi- 
nent of  them  being  Mrs.  Mary  E.  S. 
Bucknall,  an  honored  vice-president 
of  the  Woman's  Board. 

Mrs.  Bucknall  has  the  distinction 
of  being  the  first  child  born  of  Anglo- 
American  parents  in  San  Francisco. 
As  little  Mary  E.  Davis,  she  repre- 
sented her  State  when  it  was  admit- 
ted to  the  Union  September  9,  1850. 

She  was  identified  with  all  the  lead- 
ing activities  of  the  Woman's  Board 
during  the  World's  Fair  held  in  this 
city  and,  because  of  her  refinement, 
her  womanly  graciousness,  her  in- 
telligence and  her  heritage,  was  an 
acknowledged  leader  in  many  of  Cali- 
fornia's most  brilliant  society  events. 

Mrs.  Bucknall  was  elected  as  the 
only  Honorary  Woman  member  of 
the  Society  of  California  Pioneers, 
She  was  a  founder  of  the  Woman's 
Auxiliary  of  the  Society,  serving 
twin'  as  its  president.  She  was  a 
charter  member  of  the  Sorosis  Club 
and  was,  at  one  time,  the  president. 

The  present  Woman's  Board  is 
proud  indeed  to  claim  Mrs.  Bucknall 
as  one  of  its  members  again,  follow- 
ing her  memorable  and  marvelous 
work  of  many  magnificent  years' 
achievements. 

*     *     * 

Daughters  and  Relatives 
Step  Into  Shoes  of  Work 

Many  relatives,  particularly  the 
daughters  ami  the  nieces  of  the  origi- 
nal Woman's  Board,  will  carry  on  the 
work  recording  California's  place  m 
the  world  of  definite  aims  and  real 
purposes.  These  young  women  who 
may  emulate  their  forebears  will  take 
hold  of  the  Travel  and  Trades  Con- 
vention events  under  supervision  and 
advice  of  the  elder  women  of  noble 
attainment. 


HOTEL  MARK    HOPKINS 

Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff :  From  $4  per  day 


sion  were:  Mesdames  Charles  McVey, 
A.  W.  Sisson,  Theodore  Hardee,  Vic- 
tor Peters  and  Bert  Richter;  Misses 
Ruth  Sisson,  Lucille  McLaughlin, 
Rose  Mary  McVey,  Vera  Michels, 
Marian  Donovan,  Ruth  Simpson  and 
Bernadette  McVey. 


Mr.  and  Mrs.  Wendel  0.  Widaman, 
who  were  married  in  New  York  on 
June  21st,  are  traveling  abroad — at 
present  in  Budapest.  Mrs.  Widaman 
is  the  former  Miss  Geraldine  War- 
ford,  daughter  of  Mrs.  Roy  D.  John- 
son, who  is  making  her  home  at  the 
Mark  Hopkins  Hotel.  On  their  return 
about  the  middle  of  September,  Mr. 
and  Mrs.  Widaman  will  spend  several 
days  with  Mrs.  Widaman's  mother  at 
the  Mark  Hopkins. 


Mrs.  George  Hearst  will  lead  in 
many  of  the  younger  matron's  activi- 
ties. Prominent  among  the  present 
list  of  the  Woman's  Board  are  Mes- 
dames Edward  R.  Dimond,  Edson  E. 
Adams,  Frank  B.  Anderson,  Joseph 
D.  Grant,  Francis  Carolan,  Reuben  B. 
Hale,  Prentiss  Cobb  Hale,  I.  W.  Hell- 
man,  C.  Edwards  Holmes,  Robert 
Oxnard,  Horace  D.  Pillsbury,  Jesse 
Lilienthal,  George  A.  Pope,  William 
T.  Sesnon,  Max  C.  Sloss,  Dr.  Mariana 
Bertola  and  those  who  have  already 
been  named. 


Consulate  Endorsement 

As  described  to  us,  the  Pacific  For- 
eign Trade  and  Travel  Exposition  is 
to  be  an  expression  by  California 
that  we  desire  the  nations  of  the 
world  to  bring  their  products  in  ex- 
change for  ours,  and  by  the  same 
process  travel  and  tourist  conditions 
will  be  more  reciprocal.  Added  to  this 
is  the  evident  desire  of  the  sponsors  of 
this  non-profit  organization  to  lax- 
stress  upon  the  educational  advan- 
tages to  lie  derived  from  a  demon- 
stration such  as  will  be  given  at  the 
Exposition. 

The  Consulate  Corps  of  San  Fran- 
cisco representing  46  countries,  has 
given  its  unqualified  endorsement  to 
the  project  and  each  Consul  is  Hon- 
orary Chairman  of  the  committee  of 
his  countrymen. 

*     *     * 

Engagement  Party 

Miss  Bernadette  McVey  of  Kent- 
field.  Marin  County,  was  hostess  at  a 
tea  in  Peacock  Court  of  Hotel  Mark 
Hopkins  on  Saturday.  July  9th.  com- 
plimenting Miss  Ruth  Sisson.  whose 
engagement  to  Mr.  John  L.  Toole  was 
announced.  The  tabic  was  beautifully 
decorated  with  pansies  and  lilies  of 
the  valley,  forming  a  center  piece, 
and  individual  corsages  of  the  same 
flowers.    Those  present  on  this  occa- 


Bethrothed 

Miss  Helen  Bernice  Baker  of  Oak- 
land, who  has  announced  her  engage- 
ment to  Mr.  Harry  Emerson  Pratt  of 
Fairbanks,  Alaska,  was  honor  guest 
at  a  bridge  tea  at  the  Fairmont  Hotel 
on  Saturday,  July  23,  given  by  Miss 
Elizabeth  Meacham.  Miss  Baker,  who 
is  leaving  for  Fairbanks,  will  marry 
Mr.  Pratt  immediately  on  her  arrival. 
Miss  Baker  is  a  graduate  of  the  Uni- 
versity of  California,  and  Mr.  Pratt 
is  a  graduate  of  the  University  of 
Colorado.  He  is  attorney  for  the  Fair- 
banks Exploration  Company  in  Fair- 
banks and  a  Senator  for  the  Fourth 
Division.  A  number  of  events  have 
been  given  for  the  bride-to-be.  Miss 
Meacham's  guests  included  Miss  Jan- 
ice Curry,  Miss  Aurelia  Frazee,  Miss 
Muriel  Alexander,  Miss  Helene  Sy- 
mons.  Miss  Helen  Phillips.  Miss  Mar- 
ion Phillips,  Miss  Helen  E.  Morris  and 
Mrs.  Claude  Fancher. 

Miss  Margaret  E.  Ward  of  Seattle 
stopped  at  Hotel  Mark  Hopkins  on 
her  way  to  Hollywood  where  she  will 
take  part  in  a  picture  that  Mary  Pick- 
ford  is  directing. 


Hurley  Miserve  and  E.  D.  Williams 
prominent  attorneys  of  Los  Angeles, 
here  on  court  duty,  stopped  at  the 
Mark  Hopkins  on  Thursday  and  Fri- 
day. 

*     *     * 

Mrs.  Chas.  Houghton  of  Beverly 
Place,  Berkeley,  was  hostess  at  a  tea 
in  Peacock  Court  of  Hotel  Mark  Hop- 
kins on  Monday,  July  25th.  Her 
guests  on  this  occasion  were:  Miss 
Christine  Waller.  Mesdames  J.  K. 
Smythe.  F.  P.  Rogers,  John  Bertol- 
one.  George  Suvoey.  Wm.  Xeeson, 
Louis  Mendel,  Ruth  Clegg.  P.  Thorsch, 
J.  J.  Petty  and  Joseph  Angeli. 
itinued  on  page  14) 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


>LE/1SURE'SW4ND 


OBEY   NO   WAND  BUI  PLEASURES 

lorn  Moone- 


By  Josephine  Young 


Theater  Lures 

Comedy  dramas  seem  to  hold  sway 
in  large  proportionate  measure  in  San 
Francisco  theaters. 

So  there's  really  no  excuse  for  the 
glooms,  these  days. 

All  one  needs  to  do  to  have  a  happy 
evening,  is  to  buy  a  ticket  for  one  of 
the  pleasant  plays,  or  motion  picture 
houses,  and  let  them  do  the  rest ! 

There  is  many  a-laugh  in  keeping 
for  theater  patrons,  if  laughter  is 
what  you  want.  High  entertainment, 
also,  is  yours  for  the  seeking. 

*  *     * 

Lurie 

There's  a  surprise  in  "The  Harem," 
the  play  now  on  at  the  Lurie  Theater 
on  Geary  street  right  near  Mason. 

Isobel  Elsom,  portraying  the  re- 
sourceful wife  in  the  David  Belasco 
new  comedy,  keeps  up  a  constant  ap- 
peal to  one's  imagination  and  inter- 
est. She  really  is  a  natural-born 
charmer !  Alan  Brooks  plays  opposite 
Miss  Elsom  in  his  role  of  the  hus- 
band who  falls  in  love  with  his  mas- 
querading wife  under  intriguing  cir- 
cumstances. 

The  story  is  not  entirely  new  but 
with  the  Belasco-Butler-Davis  mas- 
terful touches  it  becomes  intensely 
alluring.  It  deals  with  an  ever-inter- 
esting theme:  a  woman's  determina- 
tion to  hold  her  husband's  love  under 
fascinating  spell.  Novel  side-lights 
and  plot  slants  increase  the  interest. 

Limping  lies  glibly  told  by  the  hus- 
band and  his  best  friend  provide 
much  amusement.  Lee  C.  Millar 
proves  able  support  as  do  Mia  Mar- 
vin, Robert  Fischer,  Fred  Hargrave 
and  Elizabeth  Page. 

The  entire  production  is  under  the 
personal  direction  of  Fred  J.  Butler. 
"The  Harem,"  by  Ernest  Vadja,  was 
adapted  by  Avery  Hopwood. 

*  *     * 

Curran 

Love,  laughter,  lies  provide  truth- 
ful alliteration  describing  "Love  in 
a  Mist,"  now  playing  at  the  Curran 
Theater  on  Geary  street,  with  Madge 
Kennedy  and  Sidney  Blackmer  in  the 
starring  roles. 

The  play  is  far  too  good  to  miss,  if 
you  haven't  seen  it  already. 

Diana,  the  heroine  of  the  story,  is 
the  most  cheerful  little  liar  and  the 


more  white  lies  she  tells  the  blacker 
and  bigger  they  grow.  It  is  a  bounc- 
ing comedy-drama  with  twists  of  plot 
registering  laughter  at  many  angles. 
"Sidney  Blackmer  is  the  sort  of  a 
real  chap  any  girl  could  love,"  repeat 
the  feminine  contingency  at  matinee 
performances.  He  is  a  regular  fellow 
all  through  the  plot.  Jack  Willard, 
Natalie  Schafer  are  the  other  loving 
pair  in  the  story,  Willard  giving  his 
interpretation  of  a  Count.  Percy  Has- 
well  and  Mary  Marble  do  good  work. 

*  :•:  * 

Alcazar 

"The  Alarm  Clock,"  farce-comedy 
by  Avery  Hopwood,  with  Marion 
Lord  heading  a  carefully  chosen  cast, 
will  have  its  first  production  in  San 
Francisco  Sunday  afternoon  at  the 
Alcazar.  This  play  is  said  to  be  a 
laughfest  and  Henry  Duffy  expects 
that  it  will  shatter  attendance  rec- 
ords at  his  O'Farrel  street  theater. 

The  story  concerns  a  rich  young 
bachelor  who  has  been  required  to 
leave  off  his  gay  life  for  a  time  and 
lead  a  quiet  existence.  The  country 
people  in  the  story  finally  decide  to 
go  to  the  city,  where  their  experi- 
ences provide  the  mirth  of  the  play. 
Marion  Lord's  portrayal  of  the  pleas- 
ure-seeking country  woman  is  Clevel- 
and uproariously  funny.  Thomas 
Chatteron  appears  as  the  rich  bache- 
lor. John  Stokes,  Alice  Buchanan, 
William  Macauley,  Zeda  Ree,  Robert 
Adams  are  in  the  cast,  Haviland 
Chapelle,  Richard  Ellers  and  John 
Mackenzie  being  the  other  favorites 
of  the  players.  Walter  B.  Gilbert,  the 
new  director  for  Henry  Duffy's  plays 
will  have  charge  of  "The  Alarm 
Clock,"  his  fine  reputation  East  pre- 
ceding to  our  midst. 

*     *     * 

President 

"The  Ghost  Train"  still  thrills  and 
startles  big  audiences  at  the  Presi- 
dent Theater  on  McAllister  street 
near  Market,  where  the  Henry  Duffy 
players  have  been  playing  in  this 
comedy  for  eight  consecutive  weeks. 
The  play  will  be  continued  for  there 
seems  to  be  no  chance  of  a  change 
there  for  the  present. 

Earl  Lee,  Charlotte  Treadway, 
John  D.  O'Mara,  Dorothy  La  Mar, 
Ronald  Telfer,  Ben  Taggart,  Thomas 
Brower,     Lillian     Deane,     Westcott 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 

Alcazar,  O'Farrell  nr.  Powell 

"The  Alarm  Clock."  New  Henry  Duffy  pro- 
duction starring  Marion  Lord.  Thomas  (hat- 
terton  also  in  the  cast. 

Curran,  Geary  nr.  Mason 

"Love  in  a  Mist."  Comedy  featurinc  Madire 
Kennedy  and  Sidney  lllarkmer. 

Lurie,  Geary  at  Mason 

"The  Harem."  David  Belasco  Comedy  fcatur- 
inE   Isohel    Elsom   and    Alan    Brooks. 

President,  McAllister  nr.  Market 


"The     Ghost     Train." 
Comedy. 


Henry    Duffy     Mystery- 


VAUDEVILLE 

Golden  Gate,  G.  G.  Ave.  and  Taylor 

Mickey    Daniels    and     Peggy     Eames    of    "Our 
Gang"      comedies      in      person.        "The      Sunset  I 
Derby."    with    Mary    Astor   and    William    Collier' 
Jr. 

Orpheum,  O'Farrell  nr.  Powell 

Florrie  Le  Vere,  comedienne,  heading  a  hill  of' 
vaudeville. 

Pantaeres,  Market  at  Hyde 

Irene    Franklin,    American   comedienne,   heading*: 
a    hill    of    vaudeville   and    pictures. 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  nr.  22nd 

Pictures — Vaudeville. 


ON  THE  SCREEN 

DOWN  TOWN 

California.  Market  at  4th 

"The    Big    Parade,"     Famous    war-time    picture  ■ 
at   popular  prices.    Gino  Severi   conducting  the 
California  Orchestra. 

Cameo,  Market  opp.  Fifth  street 

"The  Code  of  the  Range,"  Sun..  Mon. :    "Char- 
ley's   Aunt."    Tues..    Wed..    Thurs.     Today    rfo  ■ 
final     showings.     "The     Night     Owl,"     starring 
Reed  Howes. 


Casino,  Ellis  at  Mason 


Sat.,  "Her  Father  Said  No"  and  "The  Princess 
on  Broadway."  Sun..  Mon..  "Risky  Business'* 
and  "Sweet  Rosie  O'Grady."  Tues..  Wed., 
"The  Winning  of  Barbara  Worth."  Thurs., 
Fri.,  "Moulders  of  Men"  and  "The  False  ■ 
Alarm." 

Granada,  Market  at  Jones 

"Smile.  Brother,  Smile,"  Dorothy  Mackaill, 
Jack  Mulhalt,  T.  Roy  Barnes.  Jane  Green  in 
stage  presentation  of  Fanchon  and  Marco, 
"The    Petter." 

St.  Francis,  Market  bet.  5th-6th. 

"Beau  Geste."  Adventure  and  romance  of  the 
French    Foreign   Legion   in  Africa. 

Warfield,  Market  at  Taylor 

"Adam  and  Evil."    Lew  Cody  and  Aileen  Prin- 
gle,      "Adam     and     Evil."       "Specialty      Ideas,'* 
featuring   Nell    Kelly   in   songs  and  dances. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

H.  G.  Wells.  "Mar  cgair"Q  t  ;ciiianY,rg  sh 
H.  G.  Wells.  "Marriage."  Virginia  Valli,  and 
also  Tom  Mix  in  "No  Man's  Gold,"  Sat.;  "Be- 
ware of  Widows."  Bryant  Washburn,  Sun.; 
"Lost  at  the  Front,"  three  days.  Mon.,  Tues., 
Wed.;  "Venus  of  Venice,"  Constance  Tat  mage, 
Thurs..    Fri. 


August  6,  1927 


THE  SANi  FRANCISCO  NEWS  LETTER 


Clarke,  Joan  Warner  and  Henry  Cau- 
bisens  are  the  players. 


screen  attractions.  Claude  Sweeten 
and  his, orchestra  in  a  special  number 
round  out  this  week's  bill. 


Warfield 

Lew  Cody  and  Aiken  Pringle  are 
the  principals  this  week  at  the  War- 
field  in  the  polite  comedy,  "Adam  and 
Evil."  Cody  and  Miss  Pringle  have 
proved  so  splendid  a  pair  in  these 
novel  comedy  features  that  they 
seemed  destined  to  play  opposites  for 
quite  some  time. 

Gwen  Lee,  Hedda  Hopper  and  Ger- 
trude Short  are  in  the  cast  as  sup- 
porters who  keep  the  lively  comedy 
at  running  figures.  In  the  story  the 
hero  of  the  play  finds  himself  unable 
to  keep  all  his  feminine  engagements 
and  so  enlists  the  aid  of  his  twin 
brother.  Lew  Cody  plays  the  part  of 
the  twin. 

Stage  attractions  this  week  include 
"Specialty  Ideas,"  with  Nell  Kelly 
held  over  the  third  week  to  sing  and 
dance  with  the  orchestra  leader,  Walt 
Roesner. 

*  *     * 

Orpheum 

An  all-star  feature  bill  this  week  at 
the  Orpheum  is  headlined  by  Long 
Tack  Sam,  China's  master  wonder 
worker,  supported  by  the  Misses 
Mina  and  Nee  Sa  Long,  in  a  medley 
of  Oriental  feats.  Florrie  La  Vere, 
with  Lou  Handman,  in  "Celebrities," 
is  assisted  by  Edythe  Handman,  as 
another  headline  attraction. 

Eddie  Miller  and  Frank  J.  Corbett 
in  "Brothers  in  Harmony,"  with  late 
song  selections,  and  Ken  Murray, 
clever  comedian,  with  his  group,  in- 
cluding Helen  and  Milton  Charleston 
and  Baby  Kathleen  Bassette,  are  also 
Orpheum  attractions.  Michael  has  a 
"surprise"  to  spring. 

An  announcement  of  considerable 
interest  is  that  of  Nick  Lucas  who  is 
coming  very  soon  in  one  of  his  big 
features. 

*  *     * 

Golden  Gate 

Mickey  Daniels  and  Peggy  Eames, 
of  the  Hal  Roach  "Our  Gang"  come- 
dies, will  appear  in  person  again  this 
week  at  the  Golden  Gate.  These  tal- 
ented juveniles  are  as  popular  in  per- 
sonal appearances  as  they  are  on  the 
screen. 

Clark  and  Bergman,  stars  of  musi- 
cal comedy,  will  be  seen  in  •'Dutch." 
written  especially  for  them.  Frank 
DeVoe  of  Broadway  fame  will  appear 
in  "1927  Humor  in  1927  Way."  He  is 
assisted  by  Eddie  Williss  at  the  piano. 
Adolph,  the  Italian  minstrel,  and 
other  popular  acts  will  be  on  this 
week's  program. 

"The  Sunset  Derby"  is  the  feature 
film  featuring  Mary  Astor  and  Wil- 
liam Collier  Jr..  in  a  racing  story. 
Short  comedies  and  a   scenic  add  to 


*  *     * 

i 

Pantages 

Irene  Franklin,  thelAmeircan  come- 
dienne who  has  returned  from  a  Lon- 
don engagement  will  appear  at  the 
Pantages  for  the  week  starting  Sat- 
urday, presenting  a  cycle  of  old  fav- 
orites and  a  number  of  new  songs,  too. 

Jerry  Jarnagin,  her  husband,  ac- 
companies her  on  the  piano. 

"America  turns  out  the  best  popu- 
lar melodies  and  the  worst  lyrics," 
stated  Miss  Franklin  who  writes  her 
own  songs,  giving  them  character  in- 
terpretations as  well  as  singing  them. 

*  *     * 

California 

"The  Big  Parade,"  King  Vidor's 
great  production  featuring  one  of  the 
most  striking  events  of  the  screen  is 
now  on  at  the  California  Theater 
where  it  is  being  shown  at  regular 
prices.  John  Gilbert  and  Renee  Adoree 
are  the  stars  in  the  cinema  production 
which  some  critics  declare  is  a  "hu- 
man document"  of  unusual  strength 
and  screen  triumph. 

Those  who  missed  "The  Big  Pa- 
rade" will  now  have  an  opportunity 
to  see  this  picture  under  the  splendid 
California  Theater  management  with 
Gino  Seven's  excellent  musical  set- 
tings. 

*  *     * 

St.  Francis 

"Beau  Geste"  is  on  the  screen  this 
this  week  at  the  St.  Francis  Theater 
following  the  fourth  week  of  Emil 
Janning's  success  in  "The  Way  of  All 
Flesh." 

Ronald  Colman  heads  the  cast  in 
"Beau  Geste,"  with  Alice  Joyce,  Mary 
Brian,  Neil  Hamilton.  Ralph  Forbes, 
Noah  Beery,  William  Powell.  Norman 
Trevor  and  several  hundred  extras  in 
support.  This  production  is  now  being 
shown  at  the  St.  Francis  at  their  reg- 
ular prices. 

*  *     * 

Granada 

"Smile,  Brother,  Smile."  will  be  the 
Granada  Theater  attraction  this  week 
at  the  Granada  Theater  following 
the  "Metropolis."  Jack  Mulhall  stars 
in  the  new  picture  in  his  role  of  a 
glibe  traveling  salesman. 

Dorothy  Mackaill  plays  the  part  of 
a  telephone  operator  and  proves  the 
heroine  of  the  story  which  is  prin- 
cipally a  matter  of  many  laughs.  T. 
Rov  Barnes  is  a  salesman  of  the 
"wise-crack"  variety.  The  peppy  pic- 
ture runs  a  merry  pace  from  start  to 
finish. 

Fanchon   and  Marco  feature  Jane 

Green  of  Victor  Record  fame,  using 

one  of  their  productions,  "The  Pet- 

ter."     for    the     stage     presentation. 

(Continued  on  page  13) 


CALIFORNIA    BY    DAYLIGHT 


Along  the  Sea 

to 

Los  Angeles 

—  famous  non-stop  journey  over 
the  scenic  Coast  Line 

The  Daylight  skirts  the  sea- 
shore for  113  miles  of  the  trip 
to  Los  Angeles.  Mountains 
slope  to  the  blue  Pacific;  here 
and  there  lush  valleys;  inter- 
esting cities  are  along  the 
way. 

A  fascinating  journey  of  12 
daylight  hours — 7:45  a.m.  to 
7:45  p.  m.  Observation  and 
club  car  comfort  at  no  extra 
charge.  Special  family -style 
lunch  and  dinner,  $1,  and  a  la 
carte  menu  at  breakfast.  All- 
day  lunch  car  for  light  re- 
freshments, moderately  priced. 

Aa<9.50  San  Francisco 
^r~l^  to  Los  Angeles 

and  back,  limit  IS  days.  Ten 
I  rains  daily,  including  the 
Sunset  and  the  Owl,  unexcel- 
led for  overniuht  travel. 

Visit  Los  Angeles.  Play  at 
the  beaches.  See  Hollywood, 
great  movie  center,  Pasadena, 
Long  Beach,  the  missions. 

To  see  California  take  the 

Daylight 

Southern  Pacific 

San  Francisco  Offices— 

65  Geary  St-       Fen  y  Station       3rd  Sc.  Station 

Pbone  Dai  en  port  4000 

Oakland  Offices— 

13th. &  B  Way     16th  St.Sta.     Ist&B  waySta. 

Phone  Lak tiide  1420 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


Hawaii— By  Arthur  E.  Bixby 

Director  ^Publicity  Mai  on  Line 


The  Royal  Hawaiian  and  its  neighbor,  the  Moana,  as  seen  from  Kapiolani  Park,  Waikiki. 


Hawaii,  playground  and  wonder- 
land of  the  Pacific,  only  2,091  sea 
miles  from  San  Francisco,  the  short- 
est route  from  the  Pacific  Coast,  has 
been  on  the  front  pages  of  the  world's 
newspapers  this  summer  because  of 
the  various  airplane  flights,  and  is 
still  in  the  minds  of  hundreds  of 
thousands  of  people  all  over  the  world 
as  their  objective  for  their  next  ocean 
voyage  or  world  tour. 

The  successful  flight  in  June  of 
Maitland  and  Hegenberger,  the 
Army's  daring  airmen,  from  Oakland 
aii-port  to  Honolulu,  focused  the 
world's  attention  on  the  Hawaiian 
Islands  to  fully  as  great  a  degree  as 
the  historic  attempt  on  September  1, 
1925,  by  the  late  Commander  John 
Rodgers,  of  the  Navy.  The  flight  by 
Ernie  Smith  and  Emory  Bronte  from 
Oakland  to  the  Island  of  Molokai 
brought  Hawaii  again  into  the  head- 
lines, and  the  Dole  prize  flight  this 
month,  for  a  first  prize  of  $25,000 
and' a  second  of  S10,000,  offered  by 
James  D.  Dole,  president  of  the  Ha- 
waiian Company,  Ltd.,  is  continuing 
to  cause  people  to  think  about  Ha- 
waii for  their  vacation  tour  next 
year. 

As  if  these  factors  were  not 
enough,  Madame  Pe-le,  Hawaii's  fire 
goddess,  returned  in  robes  of  fiery 
splendor  on  July  7th  to  her  home  in 
Halemaumau,  firepit  of  Kilauea  Vol- 
cano in  Hawaii  National  Park,  after 
an  absence  of  seven  years.  From  past 
performances  of  the  volcano,  scien- 
tists who  have  studied  Kilauea  closely 
believe  that  the  present  activity  will 
continue  for  six  months  or  a  year. 
Kilauea  is  thirty  miles  from  Hilo,  on 
the    Island    of   Hawaii,    a   delightful 


overnight  sea  voyage  from  Honolulu 
by  the  Matson  liners  Maui  or  Mat- 
sonia  or  the  Inter-Island's  fast  steam- 
er, Haleakala.  A  paved  highway  leads 
from  Hilo  to  the  Volcano  House,  over- 
looking the  firepit  three  miles  awav. 
In  the  year  1926,  more  than  15,000 
tourists  visited  the  Hawaiian  Islands, 
these  travelers  coming  from  all  parts 
of  the  world,  and  from  all  ports  on 
the  Pacific  Coast.  This  was  an  in- 
crease of  ten  per  cent  over  the  1925 
figures.  Indications  are  that  1927  will 
exceed  all  other  years.  An  aggressive 
advertising  campaign  by  the  Hawaii 
Tourist  Bureau,  the  Matson  Naviga- 
tion Company,  the  Dollar  Line,  the 
Los  Angeles  Steamship  Company, 
and  the  new  Royal  Hawaiian  Hotel  of 
Honolulu,  is  being  continued  this  fall. 


There  are  eight  islands  in  the  Ha- 
waiian group.  For  tourists,  however, 
the  principal  attractions  are  on  the 
four  larger  islands — Oahu,  on  which 
is  Honolulu ;  Hawaii,  noted  for  Kil- 
auea Volcano  and  Hawaii  National 
Park;  Maui,  famed  for  Haleakala, 
world's  largest  inactive  crater ;  and 
Kauai,  whose  chief  attractions  are  its 
colorful  canyons,  Waimea  and  Olo- 
kele. 

Starting  in  October,  the  Matson 
Line's  new  de  luxe  express  liner  Ma- 
lolo  (Flying  Fish)  will  be  placed  in 
service  between  San  Francisco  and 
Honolulu.  She  will  make  the  run  in 
four  days  and  will  carry  650  passen- 
gers, all  first  class.  This  palatial  ship 
will  establish  a  new  standard  of  speed 
and  luxury  in  traveling  to  Hawaii. 
There  will  then  be  available  more  fine 
passenger  ships  than  at  any  time 
since  or  before  the  war. 

The  new  400-room  Royal  Hawaiian 
Hotel  at  Waikiki  Beach,  Honolulu,  a 
coral-pink  castle  in  a  cocoanut  grove 
was  opened  last  February  and  is  one 
of  the  world's  finest  resort  hotels.  It  1 
has  every  luxury  and  in  July  opened 
its  own  18-hole  golf  course  for  guests,  j 

Hawaii    is    just    as    delightful    in! 
August  as  in  January.    The  islands 
are  cooler  in  mid-summer  than  Lost 
Angeles,  Chicago  or  New  York.    You ' 
can  swim  for  hours  at  Waikiki  with- 
out becoming  chilled,  as  the  water  is 
nearly  as  warm  as  the  air.    Miles  of 
pineapple  fields  and  sugar  plantations, . 
breath-taking   mountain   panoramas, 
streets    lined    with    flowering    trees,  . 
miles  of  fine  concrete  highways,  life 
amid  totally  new  and  fairy-like  sur- 
roundings,   make   the   Hawaiian   Isl-  • 
(Continued  on  page  13) 


Only  a  few  blocks  from  the  Royal  Hawaiian 
tropical   Kapiolani    Park 


and  Moana,  are  rujtKed  Diamond   Head 
ith   its  coco  palms. 


August  6,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


The  Palo  Alto  Horse  Show 


The  recognition  accorded  the  Palo 
Alto  horse  show  by  exhibitors  from 
all  parts  of  the  United  States  is 
unique  and  a  real  compliment  to  A.  P. 
Fleming,  whose  standing  as  a  horse 
show  manager  is  such  that  all  who 
know  the  game  are  aware  that  condi- 
tions at  his  shows  will  be  as  nearly- 
right  as  they  can  reasonably  be  made 
and  that  entries  may  be  made  with- 
out uncertainty  as  to  results  or  ques- 
tioning of  details. 

Over  700  entries  have  been  booked 
for  the  show  and  more  than  250 
horses  will  grace  the  ring 
during  the  eight  perform- 
ances. All  divisions  except 
those  for  harness  horses 
are  well  filled  and  harness 
pony  classes  will  be  strong 
enough  to  counter  balance 
the  shortage  of  the  big 
hackneys  of  which  there 
will  be  but  eleven  in  the 
ring.  However,  it  will  be 
remembered  that  a  few 
years  ago,  many  a  great 
Pacific  International  show 
consisted  of  only  six  or 
eight. 

Hunting  and  jumping 
classes  will  be  of  moderate 
size,  with  from  a  dozen  to 
twenty  entries.  Quality, 
however,  is  better  than 
has  ever  been  known  on 
the  coast  and  it  is  of  ac- 
tual benefit  to  the  program 
that  those  jumping  events 
should  not  drag  through 
the  showing  of  thirty  or 
forty  jumpers  in  class 
after  class  throughout  the 
week.  All  other  divisions 
are  full  to  overflowing, 
with  more  evenly  distributed  high 
quality  than  is  usual. 

Looking  over  the  entries  in  three 
and  flve-gaited  classes,  it  is  impossi- 
ble in  many  of  them  to  even  approxi- 
mately pick  those  that  should  win. 

One  of  the  big  features  is  the  great- 
est polo  stake  ever  shown — $2,000,  of- 
fered by  the  Bloomfield  Hills  Stock 
Farm  of  Gilroy.  Calif.,  of  which  Will 
S.  lev  is.  Jr..  is  president  and  man- 
ager. 

Tevis  and  others  of  the  Burlingame 
and  San  Mateo  Polo  Club  have  taken 
a  great  deal  of  interest  in  seeing  that 
the  polo  classes  are  properly  tilled  and 
there  are  twenty  entries  in  the  stake 
event  alone. 

A  splendid  arena  has  been  erected 
on  Stanford  University  Campus;  three 
tiers  of  boxes  surrounding  a  well 
hanked  ring  220x120  feet,  with  twen- 


ty-five hundred  grandstand  seats  be- 
hind the  boxes. 

Box  stalls  to  the  number  of  125  are 
adjacent;  75  tie  stalls  nearby  and  a 
tent  350x60  feet,  will  hold  50  more 
and  provide  fine  accommodation  for 
rigs  and  hitching. 

Interest  in  the  show  seems  to  be 
extensive  and  if  attendance  is  as  good 
as  the  show  deserves,  there  will  be 
another  fixture  in  the  horse  show 
world  on  the  Pacific  Coast. 

Box  holders  at  the  Palo  Alto  horse 
show  include  the  following: — 


Nancy   Highland,  winnei    and  undefeated  last  year  at  New  York,  Chicago,  Kansas 

City.    Los    Angeles.    Oakland    and   other   (Treat   shows,   owned    by    Miss    Maud    Fawn 

Banks.  Covina.  Cal.     The  rider  is  Roy  L.  Davis,  proprietor  of 

Bel   Air  Stables.   Los  Angeles. 


Mrs.  P.  E.  Bowles,  Mrs.  George 
Barr  Baker,  Mr.  and  Mrs.  Frank 
Buck,  Mr.  and  Mrs.  Tobin  Clark,  Mr. 
and  Mrs.  Selah  Chamberlain,  Mrs. 
William  Cluff,  Mrs.  Henry  J.  Crocker, 
Mr.  and  Mrs.  Ross  Ambler  Curran, 
Dr.  and  Mrs.  Sydney  Dannenbaum, 
Mr.  and  Mrs.  Cecil  de  Mille.  Mr.  Wil- 
liam Dinwiddie.  Mr.  and  Mrs.  Stanley 
Dollar,  Mr.  and  Mrs.  John  S.  Drum. 
Mrs.  Eugene  Dumesnil ; 

Mr.  and  Mrs.  Charles  Dunphy,  Mr. 
Edward  L.  Eyre.  .Mr.  and  Mrs.  Her- 
bert Fleishhacker.  Mr.  and  Mrs.  A.  P. 
Giannini.  Mr.  and  Mrs.  Sanford  L. 
Goldstein,  Mr.  and  Mrs.  Joseph  D. 
Grant.  Mr.  and  Mrs.  T.  T.  C.  Gregory. 
Mr.  and  Mrs.  Alexander  Hamilton, 
Mrs.  E.  S.  Heller.  Mr.  and  Mrs.  Irving 
Hellman.  Mrs.  Margaret  Heitman.  Mr. 
P.  B.  Henderson,  Mr.  and  Mrs.  Timo- 
thy Hopkins; 


Mr.  and  Mrs.  Lindsay  C.  Howard, 
Mr.  Julius  Kahn  Jr.,  La  Hunda  Riders, 
Mr.  and  Mrs.  G.  Albert  Lansburgh, 
Mr.  and  Mrs.  P.  M.  Lonsdale,  Mrs. 
Stewart  Lowery,  Mrs.  William  Mat- 
son,  Mr.  and  Mrs.  Mark  A.  McCann, 
Mr.  and  Mrs.  Atholl  McBean,  Mrs.  G. 
H.  Mendell  Jr.,  Mr.  and  Mrs.  Ben  R. 
Meyer ; 

Mr.  and  Mrs.  John  J.  Miller,  Mr. 
and  Mrs.  Leslie  Moore,  Mr.  and  Mrs. 
R.  S.  Moore,  Mr.  and  Mrs.  C.  H.  Mer- 
rill, Mrs.  Kate  Nielson,  Mr.  and  Mrs. 
Louis  O'Neal;  Mr.  and  Mrs.  W.  H. 
Pool,  Mr.  George  A.  Pope 
Jr.,  Mr.  and  Mrs.  W.  P. 
Roth,  Mr.  and  Mrs.  Har- 
vey Snodgrass,  Mrs.  Louis 
Tevis  Sharon,  Mr.  Frank 
P.  Simmens,  Mr.  and  Mrs. 
Alfred  Swinerton,  Mr.  and 
Mrs.  A.  E.  Schwabacher, 
Mrs.  Gus  Taylor,  Mr.  and 
Mrs.  George  C.  Thomas 
Jr.,  Mr.  and  Mrs.  William 
Threlkeld,  Mr.  and  Mrs. 
Joseph  O.  Tobin,  Mr.  and 
Mrs.  C.  R.  Tobin,  Mr.  and 
Mrs.  W.  B.  Weir,  Mr.  and 
Mrs.  C.  R.  Walter,  Mr.  and 
Mrs.  J.  D.  Zellerbach. 

It  was  King  Edward 
who  made  the  statement 
that  horses  should  be  bred 
for  pleasure,  and  auto 
trucks  built  for  the  hard 
work  of  the  business 
world. 

In  a  way,  his  words  are 
coming  true,  for  a  renais- 
sance of  horse  shows  is 
taking  place  over  the  State 
of  California.  It  is  planned 
by  the  Northern  Califor- 
nia Horse  Show  Associa- 
tion to  give  eight  shows  a  year,  in  the 
following  cities :  San  Francisco,  Stock- 
ton, San  Jose,  Oakland,  Fresno,  Port- 
land, Seattle  and  Reno. 


At  the  Elder  Gallery 

"The  Vortex,"  a  high  strung,  tense 
drama,  by  Noel  Coward,  will  be  read 
by  Edith  Coburn  Noyes  in  the  Paul 
Elder  Gallery.  Thursday  afternoon, 
August  11th.  at  2:30  o'clock.  As  a 
playwright  and  actor,  Noel  Coward 
made  a  profound  impression  with 
this  play. 


There  is  said  to  be  a  craze  in  Lon- 
don restaurants  for  tripe.  Diners,  we 
understand,  prop  the  novel  against 
the  cruet  and  read  it  during  the  meal. 
— London  Opinion. 


HORSE  SHOW  SUMMER  SEASON  G 


Marcheta,  fine  three-gaited  type  owned 
and  ridden  by  Mrs.  W .  P.  Roth  of  Wood- 
side  and  San  Francisco,  who  has  many 
fine  horses  entered  for  the 
Palo  Alto  Show. 


Top — M rs.  George  W.  Baker,  of  Piedmont,  and  her  dainty 
Cecilia  Dawn.  Below — "Let's  Go"  doing  a  single  bar  at 
over  five  feci,  ridden  by  one  of  America's  best  horse 
women,  Mrs.  Hilda  McC.  Cook  of  Seattle,  who  will  show 
at  Palo  Alto,  Stockton  and  Sacramento  Horse  Shows. 


JS  AT  PALO  ALTO  AUGUST  8  to  n 


>p      Maud  Kennedy,  a  sweet  jumper,  owned  by  John 
Short   o<   Sacramento,  toko   brings   nine   hunters  and 
jumpers  to  the  Shows  this  Summer. 

The  Great   Bounder,  retired  hero  oj  the  Show 
Ring  and  his  little  "pal"  at  Sierra  \ista. 


v 
t 


Center — A.  P.  Fleming,  manager  of  Palo  Alto  and  Stock- 
ton Horse  Shows. 

Below — Mrs.  Claud  D.  Starr,  of  Portland,  Oregon  and 

Kula  Kula.  a  very  promising  jumper  of  good  hunter  type 

that  will  make  his  first  appearance  at  Palo  Alto. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


OUR  RADIO  EDITOR  GOES  UP  IN  THE  AIR 

(Continued  from  page  1) 

less  than  four  hours. 

The  stop  in  Medford  was  only  long  enough  to  transfer 
to  another  plane  and  hop  off  for  the  last  lap  of  the  flight 
to  Portland.  The  second  plane  was  a  Biplane  driven  by 
the  same  type  of  motor  as  the  first  plane.  The  pilot  on 
this  particular  occasion  was  Mr.  N.  B.  Evans,  Traffic  Man- 
ager of  :he  Pacific  Air  Transport,  who,  true  to  the  policy 
of  the  Company,  is  a  man  with  many  years  of  flying  ex- 
perience. Again  the  course  led  over  the  mountains  and 
as  soon  as  elevation  was  gained,  mountain  peaks  were 
visible  in  almost  every  direction.  The  elevation  main- 
tained being  about  8,000  feet,  with  an  air  speed  of  ap- 
proximately 150  miles  per  hour,  high  speed  was  made 
possible  through  the  help  of  a  wind  blowing  in  the  same 
direction  as  the  flight  of  the  plane. 

Mount  Hood,  Mount  Rainier,  Mount  Adams,  the  Three 
Sister  Mountains  and  in  all,  seven  snow- 
capped   mountain    peaks   reflected    their 
white     gleaming     tops     from     different 
points. 

The  entire  trip  over  Oregon  was  an 
ever-changing,  beautiful  picture.  In  pass- 
ing over,  the  city  of  Portland  was  soon 
observed,  at  an  elevation  of  3,000  feet, 
the  whole  of  it  plainly  visible.  The  river 
running  through  the  center  of  the  city, 
crossed  by  many  bridges,  with  its  resi- 
dential district,  made  a  very  interesting 
study  from  above.  The  landing  was  made 
at  Pearson's  Flying  Field,  across  the  Co- 
lumbia River  in  Vancouver,  Washington, 
at  noon,  which  made  the  entire  trip,  from 
San  Francisco  to  Portland,  just  six  and 
one-half  hours. 
Flying  Back 

On  the  return  journey,  the  take-off 
from  Vancouver,  Washington,  was  at 
7:00  a.  m.  Clouds  were  hanging  over  the  city  of  Portland 
and  the  air  was  chilly,  but  Mr.  J.  R.  Cunningham,  our 
pilot,  who  celebrates  his  tenth  year  of  flying  in  October, 
1927,  with  his  pleasant  and  reassuring  personality,  pre- 
dicted fair  weather  at  a  short  distance,  which  proved  cor- 
rect. Not  many  towns  are  passed  in  the  flight  from  Port- 
land to  Medford ;  in  fact,  the  railroad  cannot  be  seen  fif- 
teen minutes  after  leaving  Portland.  The  beginning  of 
the  route  is  directly  over  the  foothills  of  the  Cascade 
range  of  mountains.  The  first  view  from  3,000  feet  at  a 
speed  of  110  miles  per  hour,  was  that  of  the  Willamette 
River,  with  its  winding  course  from  the  mountains  as  far 
as  the  eye  could  follow  it.  Off  to  the  west,  Salem,  the 
capital  of  Oregon,  could  be  glimpsed,  the  plane  gaining 
elevation  until  at  this  point  it  was  6,000  feet  high.  Ten 
minutes  later,  Silverton,  Oregon,  could  be  recognized. 

The  sun  was  shining  brightly  by  now  and  the  weather 
was  ideal,  except  for  a  haze  which  prevented  points  at 
extreme  distances  being  picked  out.  The  plane  kept  gain- 
ing elevation  and  almost  half  way  between  Portland  and 
Medford,  an  elevation  of  15,000  feet  was  attained. 

A  great  deal  has  been  said  about  elevation  having  an 
unpleasant  effect  upon  some  people,  but  we  were  not 
aware  of  any  change.  It  was  learned  from  Mr.  Cunning- 
ham that  height  had  no  effect  on  passengers,  unless  told 
how  high  they  were.  At  15,000  feet,  almost  3  miles  in  the 
air,  it  was  cool,  but  not  enough  to  be  disagreeable.  A 
rain  storm  was  passed  and  a  few  flashes  of  lightning  could 
be  looked  down  upon  without  the  slightest  fear. 

After  passing  many  interesting  mountain  peaks,  Rose- 
burg,  Oregon,  could  be  seen,  and  soon  thereafter  a  small 
white  speck  on  top  of  a  high  peak  could  be  made  out, 
which  proved  to  be  a  fire  look-out  post,  with  the  plane 


heading  directly  toward  it,  circling  it  as  a  large  bird 
would  circle  its  prey,  dropping  the  daily  paper  to  the  look- 
out, then  heading  again  southward. 

Fifteen  minutes  later,  the  landing  field  in  Medford  was 
sighted,  and  a  little  after  9:00  a.  m.,  slightly  over  two 
hours  after  leaving  Portland,  the  plane  was  brought  to 
rest  on  the  first  lap  of  the  return  journey,  where  another 
plane  and  pilot  takes  up  the  flight  on  to  San  Francisco. 

The  course  leading  out  of  Medford  for  San  Francisco 
heads  directly  into  the  Siskiyou  Mountains  and  starts  to 
gain  elevation  immediately  upon  leaving  the  ground.  A 
strong  headwind  was  against  the  course  of  the  plane 
which  necessitated  flying  as  low  as  possible  to  make  the 
trip  on  schedule.  Our  pilot  from  Medford  was  Mr.  Arthur 
Starbuck,  a  fine  fellow,  well  met,  who  has  been  piloting 
continuously  for  the  past  ten  years. 

After  taking  off  from  Medford,  Ashland  could  be  seen 
in  a  few  minutes  and  no  sooner  had  the  plane  passed  Ash- 
land than  it  was  flying  low  over  the 
mountains,  lower  than  on  the  northward 
journey,  but  still  a  considerable  distance 
above  the  high  peaks.  Every  town  and 
hamlet  on  the  Southern  Pacific  routes 
through  the  Sacramento  Valley  could  be 
seen ;  the  Valley  country  being  followed 
until  nearing  Napa,  when  the  course  was 
changed  to  take  the  ship  out  to  the  coast. 
Flying  directly  over  Napa ;  then  over  the 
northern  end  of  Mare  Island,  out  over  the 
Bay  and  down  the  Bay  to  San  Francisco. 
Visibility  was  perfect,  and  all  points  of 
interest  could  be  seen  and  recognized. 
After  enjoying  such  a  beautiful  sight,  it 
was  with  reluctance  that  we  felt  the 
plane  glide  to  a  perfect  landing  on  Crissy 
Field  in  San  Francisco  at  1:15  p.  m. 

No  words  can  adequately  express  the 
feeling  one  receives  from  such  a  trip,  but 
the  only  solution  to  the  mysteries  of  the 
air  is  to  take  the  flight  with  the  Pacific  Air  Transport,  in 
safety  and  be  convinced  that  traveling  by  air  has  come 
to  stay ;  and  no  better  group  of  competent  pilots  and 
planes  could  be  assembled  for  your  comfort  than  this 
Transport  Company  has  secured. 


Tractor  Versus  the  Horse 

An  interesting  argument  is  growing  out  of  the  many 
problems  of  farm  relief:  The  tractor  versus  the  horse. 
This  chestnut  is  one  of  old  standing.  When  the  machine 
first  came  to  the  farm,  hundreds  of  rural  sages  declared 
it  could  not  last.  Thousands  today  are  of  the  opinion 
that  modernization  is  responsible  for  the  present  farm  in- 
dustry difficulties.  Not  so  much  because  of  labor  revolu- 
tion as  because  of  the  creation  of  a  new  overhead.  Be- 
fore the  tractor  came  to  the  farm,  and  all  of  its  attendant 
pulleys  and  wheels,  the  farmer  knew  almost  no  overhead. 
Now  he  is  burdened  with  it  equal  to  any  typical  industry. 
Price  fluctuation  in  crops  and  over-production  and  bad 
years — all  taken  together  make  this  new  overhead  un- 
bearable. 

It  appears,  however,  that  the  farmers  have  discovered 
again  only  one  of  those  half-truths.  Appearances  give 
the  facts  some  foothold,  but  the  proof  of  figures  lies  on 
the  other  side.  The  horse  never  could,  nor  never  will 
save  the  farm  by  himself. 

*     *     * 
Well-known  Breed 

"What  are  these  'yesmen'  that  I  sometimes  hear 
about?"  writes  a  feminine  inquirer. 

"Yesmen,  madam,  are  fellows  who  hang  around  the 
man  that  nobody  noes." — Boston  Transcript. 


August  6,  1927 


reduced 
sound  trip 
glares 


'from  California 
points  and  return 


^m        Boston. M.is.. 

.   .    J157.76 

V       Chicago,  lit    . 

.  .     90.30 

W        Denver,  Colo. 

.       67.20 

J         DeB  Moines,  la. 

.    .      81.55 

Houston,  Tex.  . 

.       75.60 

Kansas  City,  Mo. 

.     75.60 

Memphis,  Tenn. 

.       89.40 

Minneapolis,  Minn 

91.90 

Montreal,  Que.  .    . 

148.72 

New  Orleans,  La. 

89.40 

New  York,  N.  Y.  . 

151.70 

Portland,  Me,      •     . 

165.60 

St.  Louis,  Mo,    ,    . 

85.60 

Washington.  D.  C.  . 

145.86         A 

and  many  others.            fl 

7^~c\  AKE  advantage 
\_J  of  these  low  ex- 
cursion fares  to  visit 
the  old  home  this 
summer. 

Start  any  day  before 
September  30.  Re- 
turn limit  October 
31.  Our  travel  books 
will  help  you  plan 
your  trip  and  may 
be  had  upon  request 

SANTA  FE  Ticket  Offices 
and  Travel  Bureaux 


601  Market  strrrt 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Cameo 

The  popular  Cameo  Theater  on 
Market  street,  right  opposite  Fifth, 
will  screen  "The  Night  Owl"  today, 
Saturday,  for  the  last  showing,  with 
Reed  Howe  in  the  starring  role.  "The 
Code  of  the  Range"  is  to  be  screened 
Sunday  and  Monday  with  Jack  Per- 
rin  the  principal.  Then  for  three  days 
the  Cameo  will  show  "Charley's 
Aunt,"  starring  Syd  Chaplin,  Tues- 
day, Wednesday  and  Thursday.  Many 
educational  films  are  featured  at  this 
cozy  theater. 

HAWAII 
(Continued  from  page  8) 
ands    a   true    wonderland   and   play- 
ground. 

Life  in  Hawaii  is  restful  and  peo- 
ple are  kind.  You  are  welcomed  with 
Aloha  Oe  and  say  goodbye  wreathed 
in  fragrant  flowers.  It  is  a  land  of 
music  and  song,  of  green  islands 
washed  by  the  cool  trade  winds,  of 
balmy  days  and  unforgetable  moon- 
lit nights.  Musicians  stroll  around 
the  streets  singing  for  the  love  of  it, 
and  even  the  truck  drivers  wear 
flower  leis  (wreaths)  around  their 
hatbands.  Those  who  visit  Hawaii 
are  never  entirely  happy  until  they 
can  return  again. 

ASSESSMENT  NOTICE: 
The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion   of    principal    place    of    business,    San    Francisco. 
Calif. 

Notice  is  hereby  piven  that  at  a  meeting;  of  the 
Directors  held  on  the  2nd  day  of  AUKUst,  1927,  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  'States,  to 
the  Secretary,  at  the  office  of  the  company.  Room 
245.   Monadnock    Building,    San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  5th  day  of  September.  1927  will  be 
delinquent  and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on 
Tuesday  the  27th  day  of  September,  1927  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
tising   and    expense   of   sale. 

M.    J.    SEELY.    Secretary. 

24S    Monadnock    Building. 

San    Francisco,   Calif. 

IN  THE  SUPERIOR  COURT 

of    the    State    of    California,    in    and    for   the 
City    and    County    of    San    Francisco 
Marjrarot    Vanderhoovrt.    I 'In  in  tiff.    vs.    John    W.    B. 
\  anderhoogt.   Defendant 
N«.  isi.;j-.. 

Action  brought  in  the  Superior  Courl  of  the  State 
■  •i  California  in  and  for  the  City  and  County  of  San 

Francisco,    and     the    complaint     filed     in    the    office    of 

the  County  Clerk  of  said   City  and  County. 

The  ;  fornia  semi  greeting 

to;  John  w.  B.  Vanderhoogt,  Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  against  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  £  lifornia,  in  and 

for   the   City   and   County  of   San    Francisco,   and    t.> 
answer  the  Complaint   filed    therein   within   ten  days 
live  of  the  day  of  service)    after  the  service  on 
this    summons,    if  served    within    this   City   and 
or    if   served   elsew  here   within   thirty   days. 
The   said   action    is    brought    to   obtain   a    judgment 
cree  of  this  Court  dissolving  the  bonds  of  ma- 
trimony   now    existing    bet*  ■    n    plaintiff   and    defend- 
ant,  on    the   grounds  sal's    wilful   dee 
and    wilful    neglect,   also    for  general    relief,   as    will 

more    fully    appear    in    the    Com  plain  I    on    rile,    to   which 
special     reference     is     herein     made. 

And  von  are  hereby  notified  that  unless  you  appear- 
and answer  as  above  required,  the  said  PlaintitT  will 
tdgment  for  any  money  or  damans  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  for  other  relief  demanded  in  the 
complaint. 

Given  under  mv  hand  and  Lhe  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  for  the  City 
and   County   of  San   Francisco. 

Dated   this    twenty-seventh   'lav   of  July.   192.. 

H    T     MULCREVY,    Clerk. 
By  J.   J.   BAFFERTY,   Deputy  Clerk. 
i  SeaO 

,tfn   Lewis.    178  Mills   Bldg.,  &an  Francis 
Attorney   for   Plaintiff. 


Preserving  is  cool 

and  easy  with  the 
Oven  Heat  Control 

YOU  can  preserve  summer  fruits 
that  taste  as  delicious  and  remain 
as  firm  as  on  the  day  they  were 
picked  from  the  laden  bough.  Briefly, 
here's  a  cool,  easy  way — 

Cool  because  you  don't  have  to  lift 
boiling  kettles  about  the  stove. 

Easy  because  the  Oven  Heat  Con- 
trol on  the  new  Gas  Range  is  the  se- 
cret of  delicious  home  preserving  that 
is  done  in  the  oven  without  watching 
or  anxiety.  Fruit  is  packed  right  in 
jars  and  put  into  the  oven.  You  mere- 
ly set  the  Oven  Heat  Control  and 
steady,  even  heat  preserves  the  fruit's 
firmness,  its  delicious  fruit-flavor  and 
color.  Jams  and  jellies  also  are  well 
preserved  by  this  cool,  simple  way. 

Visit  the  range  displays  and  see  the 
Oven  Heat  Control  on  the  new  Gas 
Ranges. 


"PACIFIC   SEHVTCI- 


Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 
by  Calijomians 

219-827 


©well's 

^"""-^   NATIONAL  CREST 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 
Telephone  Direct 

1.800.000   cops   were    served    at    the 
Panama-Pacific    International    Exposition 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


Fallen  Leaf  Lodge 

The  Ideal  Tahoe  Resort 

Located  on   Fallen   Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

(jood  Jishing* Hiking  f  'Boating 

Comfortable  rooms,  tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  0.,  Lake  Tahoe,  Calif. 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD    844 


PHONE 

(JKAYSTONE240 


N.    W.    CORNER 

POLK  and  POST  STS. 


SOCIETY 

(Continued  from  page  5) 

Luncheon-Bridge 

Mrs.  Winston  R.  Wheatly  of  San 
Francisco  was  hostess  to  a  number 
of  friends  at  a  luncheon  at  the  Hotel 
Whitcomb  Tuesday,  July  26,  in  honor 
of  Mrs.  Fred  Uhl,  Jr.,  of  Visalia,  Cali- 
fornia. The  luncheon  table  was  at- 
tractive with  vari-colored  summer 
blooms  and  dainty  place  cards. 
Bridge  was  enjoyed  during  the  after- 
noon. Those  in  attendance  were  Mrs. 
Arthur  L.  Watson,  Mrs.  F.  E.  Hajek, 
Mrs.  C.  M.  Greenwood,  Mrs.  Frank  L. 
Ryon,  Mrs.  S.  L.  Jacobs,  Mrs.  Wilbur 
Krogh,  Mrs.  Lon  M.  Walker  and  Mrs. 
Norman  Van  Iderstine  of  Stockton ; 
Mrs.  Charles  Merz  of  Marysville,  and 
Miss  Rose  Barrett  of  Sacramento. 


The  Women's  Traffic  Club  of  San 
Francisco,  consisting  of  representa- 
tives from  railroad  companies,  steam- 
ship companies  and  traffic  depart- 
ments of  various  industrial  concerns 
held  a  luncheon  and  card  party  in  the 
Spanish  Room  of  Hotel  Mark  Hop- 
kins on  Saturday,  July  23rd.  This  club 
was  organized  for  educational  pur- 
poses only,  and  at  each  meeting  there 
is  a  speaker  who  is  an  authority  on 
matters  pertaining  to  traffic — the 
movement  of  freight,  either  by 
steamer  or  rail. 


Prominent  People 

Nathan  Strauss  and  Judge  Grover 
Moscowitz,  two  prominent  members 
of  New  York  social  and  political  life 
are  at  Hotel  Mark  Hopkins.  They  are 
here  for  pleasure  and  rest,  renewing 
acquaintances  and  enjoying  the  beau- 
ties of  this  part  of  California. 


Mae  Sewall,  who  has  been  with  the 
San  Francisco  Opera  Company  for 
three  years,  will  be  the  soloist  this 
week  at  the  Hotel  Mark  Hopkins  Sun- 
day evening  concert.  Miss  Sewall  is 
a  pupil  of  Madame  Kristoffy  and  has 
a  fine  record  on  the  concert  as  well  as 
the  operatic  stage. 


Dr.  N.  W.  Matson  of  Portland,  Ore- 
gon, left  Portland  early  Thursday 
morning  and  had  lunch  at  the  Mark 
Hopkins  on  Thursday— making  the 
trip  by  aeroplane.  He  was  very  en- 
thusiastic about  the  trip. 


Dr.  and  Mrs.  Wm.  J.  Monaghan  and 
Mrs.  Frank  A.  Brown  from  Hotel  Mc- 
Alpine,  New  York,  have  made  reser- 
vations at  Hotel  Mark  Hopkins  for 
August. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
Jairways 

Swimming,  natural  hot 
water;  dancing;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.     O.     COMSTOCK, 

M  A  N  ACER 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special    Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof   Hotel. 
Write   for   Booklet. 

T.   H.   CORCORAN,   Agua    Caliente, 
Sonoma   Co.,   Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters  Station, 

Sonoma  County,  California 

Telephone   Sonoma   4P4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


August  6,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


]M®KyTfi£>L£ 


"CARMEL,  ITS  HISTORY,  LIFE 
AND  SAINTS.  J.  P.  Kennedy  & 
Sons,  New  York.  $3.00. 

An  inspired  Carmelite  Nun  of 
Santa  Clara,  endowed  with  marked 
literary  skill,  has  dipped  her  pen  deep 
in  the  wells  of  spirituality  to  reveal 
to  the  outside  world  an  enchanting 
word  picture  of  the  life  inside  the 
walled  cloisters  of  the  most  ancient 
contemplative  religious  Order.  The 
gifted  author  must  remain  unknown, 
consistent  with  the  self-effacement  of 
all  Carmelites.  Her  work  is  sponsored 
by  "The  Discalced  Carmelites  of  Bos- 
ton and  Santa  Clara. 

The  new  book,  "Carmel,  Its  His- 
tory, Spirit  and  Saints,"  just  pub- 
lished, authoritatively  answers  all 
questions  so  frequently  asked  about 
the  history,  purpose  and  meaning  of 
Carmel,  and  the  personal  lives  of  its 
Saints.  The  writer  succeeds  remark- 
ably in  treating  a  supposedly  heavy 
subject  with  bright  touches  that  ren- 
der the  book  intensely  interesting 
even  for  lay  readers  who  hold  them- 
selves outside  the  realm  of  religion. 

The  graphic  history  of  Carmel, 
from  its  dawn  in  Palestine,  in  what 
is  known  as  the  prophetic  era,  down 
to  its  latest  monasteries  in  America, 
spreads  a  picturesque  background  for 
the  work,  while  the  spirit  of  the  Or- 
der, mingled  with  the  lives  of  its 
Saints  and  Martyrs,  sheds  lustre 
through  every  page. 

Carmel's  dramatic  story  moves 
swiftlv  across  the  history  of  all  na- 
tions.'the  darkness  of  its  difficulties 
brightened  with  anecdotes  reflecting 
the  aureole  of  sanctity  that  has  at- 
tached to  the  Order  and  endured  with 
it  through  all  the  vicissitudes  of  the 
ages  and  unto  its  greatest  triumphs. 
The  book  contains  narration  of  much 
that  is  not  generally  known  of  the 
so-called  mysterious  Carmel. 

Orders  for  the  book  will  lie  received 
at  the  Carmelite  Monastery.  Santa 
Clara.  California.  The  price  is  $3.00 
and  postage.  It  may  also  lie  had  at 
hook  stores,  or  from  V.  ■^■  Kennedy  & 
Sons,  publishers,  New  York  City. 

*      *     * 
STORIES  OF  PORTO  RICO,  by  Eliza- 
beth Kneipple  Van  Deusen,  Ph.  B. 
Silver.  Kurdett  and  Company,  New 
York,  publishers. 

A  woman  of  versatile  talents,  this 
Elizabeth  Van  Deusen.  who.  incident- 
ally, is  Supervisor  of  English,  in  the 


Edited  by  Eleanore  F.  Ross 

Department  of  Education,  San  Juan, 
Porto  Rico. 

Primarily,  a  writer  of  descriptive 
verse,  exquisite  in  its  sensuous  color, 
the  author  has  compiled  a  series  of 
short  and  instructive  stories  into  one 
volume,  which  has  been  accepted  by 
the  Porto  Rican  Board  of  Education 
as  a  text  book  for  the  seventh  and 
eighth  grades  of  the  public  schools. 

Many  Spanish  names  of  persons 
and  things  occur  in  the  .pages  of 
"Stories  of  Porto  Rico,"  for,  as  Juan 
B.  Huyke,  Commissioner  of  Educa- 
tion in  San  Juan  says:  "The  author 
recognizes  that  our  Spanish  language, 
as  well  as  every  other,  has  its  own  pe- 
culiar terminology.  For,  even  though 
we  speak  English  correctly,  our  con- 
versation will  always  require  certain 
of  our  words  and  idioms  to  convey 
the  exact  meaning  of  that  which  is 
peculiarly  ours,  and  which  in  our  na- 
tive tongue  alone  has  true  vitality." 

Scattered  through  this  little  vol- 
ume which  has  proved  to  be  not  only 
authentic  as  regards  Spanish  customs 
and  characteristics,  but  also  very  in- 
teresting reading  to  the  dweller  out- 
side as  well  as  inside  of  Porto  Rico, 
are  some  of  Miss  Van  Deusen's  best 
poems, — telling  of  exotic  and  alluring 
Porto  Rican  places,  flowers,  sunsets, 
moon-drenched  scenes  so  vividly  that 
one  can  almost  imagine  one's  self 
among  them. 

*     *     * 

New  Appointments  for  Santa  Fe 

L.  R.  Everett  has  been  appointed 
assistant  general  passenger  agent  of 
the  Santa  Fe  railway  at  San  Fran- 
cisco, succeeding  J.  F.  Moses,  who  re- 
signed to  enter  another  field  of  en- 
deavor. The  announcemnt  of  the  ap- 
pointment today  was  made  by  Jas.  B. 
Duffy,  general  passenger  agent  of 
the  Coast  Lines,  Los  Angeles. 

Everett  received  his  education  in 
Los  Angeles  schools  and  first  entered 
the  service  of  the  Santa  Fe  as  rate 
clerk  in  the  freight  offices  at  Los  An- 
geles in  1901.  He  was  made  traveling 
agent  at  Santa  Barbara  in  1906.  and 
early  in  1909  he  came  to  San  Fran- 
cisco. Again  returning  to  Santa  Bar- 
bara as  general  agent,  he  served  in 
that  capacity  until  his  appointment 
to  the  San  Bernardino  district. 

The  selection  of  G.  E.  Harrison,  as- 
sistant industrial  agent  at  Los  An- 
geles  as  Everett's  successor,  also  was 
announced  by  Mr.  Duffy.  Both  ap- 
pointments are  effective  August  1st. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statementa 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Books    that   are    reviewed    in    the    News    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,   Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Park  Lane  Maisonettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman  to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maaonnetti  "  has  il<<-  elegance  of  a  mansion  with 
all  conveniences  oj  an   apartment   house. 

PARK     LANE     APARTMENTS 

1  Hill   Sacramento   Street 
Diagonally   Across   from    Hotel   Fairmont 


PHCTDO  GRAPHS 
QsLij/e JForeve 


Forever 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


RADIO 

By  C.  J.  Pennington 


35^. «_ 


C.  J.  Pennington 

"Hits  and  Bits  of  The  Argentine" 
will  be  the  National  Broadcasting 
Company  presentation  over  the  Pa- 
cific Coast  Network  for  Tuesday  eve- 
ning, August  16,  from  9  to  10  p.  m. 

A  program  has  been  arranged  of 
songs  and  orchestral  numbers  typi- 
cally of  the  Argentine.  The  tango,  of 
which  the  Argentine  is  justly  proud, 
it  being  the  most  popular  type  of 
music,  will  be  featured  on  the  pro- 
gram. Among  the  numbers  to  be 
played  will  be  "El  Chocolo,"  "Argen- 
tine Nights,"  and  "Mio  Vida." 


"Courting  on  the  Old  Mill  Pond" 
will  be  a  new  feature  on  the  Memory 
Lane  program  over  the  Pacific  Coast 
Network  of  stations  Friday,  August 
19,  between  9  and  10  p.  m. 

The  scene  on  the  mill  pond  will  be 
represented  in  songs  and  descriptive 
music  reminiscent  of  the  old  days. 

Some  of  the  songs  this  evening  are 
"Down  in  Jungle  Town,"  "Every- 
body's Doing  It,"  "He  Walked  Right 
In  and  Walked  Right  Out  Again," 
and  "Dearie."  Descriptive  pieces  by 
the  orchestra  will  include  "At  the 
County  Fair,"  "The  Local  Train"  and 
"The  Horse  Race." 


The  National  Players,  under  the 
direction  of  William  Rainey  will  pre- 
sent two  short  plays  Wednesday, 
August  17,  from  9  to  10  p.  m.  over 
the  Pacific  Coast  Network.  The  first 
is  the  dramalog  "The  Happy  Prince," 
by  Oscar  Wilde  with  incidental  music 
by  Liza  Lehmann.  "The  Sentimental 
Journey,"  by  Harold  Simpson  will  be 
the  second  presentation. 

"The  Happy  Prince"  is  a  fantasy 
with  music  that  is  particularly  well 


adapted  to  radio  presentation.  "The 
Sentimental  Journey"  is  a  jolly  little 
comedy  depicting  married  life  in 
three  stages.  First  the  honeymoon, 
next  after  14  years  and  then  after 
40  years.  The  three  stages  are  done 
by  three  characters,  The  Wife,  The 
Husband  and  a  Waiter. 

"The  Red  Hussar"  will  be  the  light 
opera  presentation  of  the  National 
Broadcasting  Company  under  the  di- 
rection of  Max  Dolin  Friday,  August 
18,  from.  9  to  10  p.  m. 

This  is  a  comedy  opera  in  three 
acts  by  Edward  Solomon.  It  was  first 
produced  at  the  Lyric  Theater  in 
London  in  1889. 

The  action  takes  place  during  the 
reign  of  Queen  Ann,  at  a  time  when 
England  was  at  war  with  France  and 
calling  recruits  for  her  army.  The 
scenes  are  laid  in  England  and  Flan- 
ders. 

Ralph  Rodney,  once  a  wealthy  gen- 
tleman, joins  the  regiment  of  Cor- 
poral Bundy,  and  goes  to  the  English 
camp  in  Flanders.  Rodney  is  in  love 
with  a  young  girl,  Kitty  Carrol,  who 
follows  the  army  to  the  continent. 
Rodney,  disguised  as  a  German  girl, 
secretly  leaves  the  camp  to  meet  his 
sweetheart,  but  his  commanding  offi- 
cer finds  that  he  has  left  and  sen- 
tences him  to  imprisonment.  Bar- 
bara, a  girl  with  whom  his  command- 
ing officer  is  in  love,  purchases  Rod- 
ney's freedom  and  so  all  ends  happily. 


Radiotorial 

One  of  the  most  intertsing  series  of 
talks  on  the  air  is  on  KFI  each  Mon- 
day evening  on  the  6:15  Radiotorial 
Period,  when  Senator  George  Wilder 
Cartwright  takes  the  microphone. 
Mr.  Cartwright  is  the  author  of  a 
book,  "The  Voice  of  America,"  which 
is  dedicated  to  the  upholding  of  the 
National  Constitutions,  and  while  his 
KFI  addresses  are  not  taken  directly 
from  the  book,  they  are  concerned 
with  the  various  aspects  of  this  gen- 
eral subject.  The  Senator  is  a  clear 
thinker,  non-political,  and  is  doing  a 
great  deal  in  the  moulding  of  public- 
opinion  along  the  lines  of  practical 
patriotism. 


Pennsylvania  Mail  Swamps  KFI 

For  the  fourth  consecutive  year, 
Pennsylvania  leads  the  field  in  num- 
ber of  letters  written  to  KFI,  Los  An- 


geles, with  California  second,  New 
York  third,  and  Illinois  fourth.  It  is 
a  singular  fact  that  the  total  number 
of  letters  received  from  citizens  of 
Pennsylvania,  some  2600  miles  dis- 
tant, is  almost  twice  the  number 
written  from  the  home  State,  Califor- 
nia. 

Only  2  per  cent  of  the  mail  received 
by  KFI  is  uncomplimentary  to  that  I 
station,  its  programs  or  artists.  This  I 
indicates  one  of  two  things:  either  I 
KFI  programs  are  usually  excellent,  I 
or  the  audience  is  most  complacent.  I 
KFI  makes  a  point  of  welcoming  I 
criticism  and  suggestions  in  order  to 
increase  the  quality  of  its  presenta-  I 
tions. 


Before  forty  minutes  had  elapsed 
after  Nellie  Callender  Mills,  radio 
violinist,  received  a  wire  from  her 
parents  in  Minneapolis  requesting 
two  of  their  favorite  musical  selec- 
tions, she  had  arranged  with  KFI  to 
get  on  a  program,  rushed  to  the  KFI 
studio,  played  the  numbers,  returned 
to  her  home  and  received  another 
wire  from  them  in  appreciation  of 
the  solos. 


Governor  Young  Praises  Exposition 

Commendation  of  the  Pacific  For- 
eign Trade  and  Travel  Exposition  has 
been  given  by  Hon.  C.  C.  Young,  gov- 
ernor of  California,  in  a  message  to 
the  Foreign  Trade  Club,  which  is 
sponsoring  the  event.  The  State's 
chief  executive  declares  that  the  con- 
tinued development  of  world  trade  is 
of  permanent  importance  to  Califor- 
nia's prosperity. 

In  his  statement.  Governor  Young 
says:  "I  heartily  commend  the  efforts 
to  assemble  together  the  material  in- 
terests of  the  Pan-Pacific  countries  in 
the  Pacific  Foreign  Trade  and  Travel 
Exposition  to  be  held  in  San  Fran- 
cisco during  November.  1927,  and  I 
am  confident  the  result  will  amply 
justify  this  splendid  enterprise." 

The  Civic  Auditorium  will  be  the 
scene  of  the  exposition,  which  is  to  be 
held  from  November  11th  to  20th. 
"There  will  be  exhibits  representing 
many  different  countries."  says  Wil- 
liam D'Egilbert,  director  general  of 
the  exposition,  "and  colorful  enter- 
tainment features  are  being  ar- 
ranged. It  is  expected  that  the  at- 
tendance will  exceed  200,000." 


August  6,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


RADIO  PROGRAMS 


Station 
KMTR— Los    Angeles 

KLX— Oakland     

KGW— Portland    

KFI — Los    Angeles 


wavelength 

(meters) 

526. 

50S.2 

491.5 

.467 


KFRC — San    Francisco    ..  454  3 

KFOA— Seattle    447*5 

KFSD— San     Diego     440. 9 

KPO — San    Francisco ..422.3 

KHJ — Los    Angeles     405.2 

KGO — Oakland 394*4 

KJR— Seattle    '''''''384*6 

KHQ — Spokane     370.2 

KFWB — Los    Angeles .361.2 

KNX — Los    Angeles 336.9 

KOA — Denver     ..     325*9 

KOIN— Portland     ..  319* 

KPSN— Pasadena     "!315*6 

KYA — San    Francisco    309  1 

KOMO— Seattle    ""305*8 

KSL— Salt    Lake  302*8 

KOWW— Walla    Walla    Z'.Z"''*M»'8 

KQW — San    Jose       296.9 

KTBI — Los    Angeles    288  3 

KTAB— Oakland    280  2 

KTCL— Seattle    ..  ...''*277*6 

KFWI — San     Francisco     267*7 

KGA — Spokane    260*7 

KFUS— Oakland  ......'.'.'.' 256*3 

KRE — Berkeley     256  3 

KZM— Oakland  I245.*8 

KLS — Oakland  245*8 

KEX— Portland  239*9 

KFWM— Oakland 236.1 

KJBS — San     Francisco  220  4 

KGTT— San    Francisco    ...  .'*' "206*5 


Power 

(watts) 

500 

500 

1000 

5000 

50 

1000 

500 

1000 

500 

5000 

2500 

1000 

500 

500 

5000 

1000 

1000 

500 

1000 

1000 

500 

500 

500 

500 

500 

500 

2000 

50 

100 

100 

200 

2500 

500 

50 

50 


9:00  am— KFUS. 

10  :00  am— KFI,  KNX.  KTAB. 
10:30  am— KGW.  KFI.  KTAB. 

11  :00  am— KTAB,    KGO.    KFUS.    KYA,    KOA.    KGW 

KFI,  KGA. 
12:00    m— KGW.  KGA. 

1:00  pm— KFWI. 

2:00  pm— KNX. 

3  :00  pm— KPO.  KGTT,  KNX. 

4:00  pm— KGO.  KGTT,  KNX. 

5:00  pm— KNX.  KFI. 

6:00  pm— KPO.    KOA.    KNX.    KFI. 

0:30  pm— KPO.  KGO.  KNX,  KFI. 

7:(in  pm     KPO,  KGO,  KNX.  KFI. 

7  :30  pm— KPO.  KGO.  KGTT.  KYA,  KGW,  KNX,  KFI, 

8:00pm-  KPO,   KGO,   KGTT.  KFWI,  KOA.  KGW, 
KNX.    KFI,    KTAB. 

9:00  pm— KPO.    KGO.    KGTT.    KOA.    KGW,    KNX. 

KFI.   KFWB. 
10:0(1  pm  — KGW.   KFI.  KFWB. 
11  :00  nm. 


:00  am- 

:00  am 
:0(l  am 
Bin 


10:30  am 

11  :0(I  am 
11  :30  am 
[8:00    m 

l:  ;8 n 


:im  pm 
:  :O0  pm 
:  l00  pm 

:O0  pm 
.  :O0  pm 

i  :.u<  pm 

;  :II0  pm 
:00  pm 

:8Q  pm 

i  :00  pm 

1 :00  pm— 

i  00     m 

: pi 


KPO,    KNX. 

KPO.  KFWI.  KNX, 

KNX.   KTAB,   KJBS. 

KFUS.    KFWI.    KOA,    KGW.    KFOA.   KNX. 

KJBS,   KTAB.   KFWB. 

KPO.    KI.X.    KFWI.    KOA.   KGW.    KNX, 

KJBS. 

KFWI.   KYA,    KOA,    KGW,   KGA,  KJBS. 

Kill,    KGO.    KYA.    KGA, 

KPO.    KFWI.    KYA.    KFOA,    KGA,    KFWB. 

KPO,    Kilo,    KGTT.    KYA,    KNX.   KGA. 

KFWB. 

K  in.    KGO.   KYA.    KFWB. 

KI'U  B,    KFOA.    KNX.    KJBS. 

KNX.  KJBS. 

KPO.    KGO.    KFWI.    KFOA,    KNX. 

KTAB,   KFWB,   KPO.   KFWI.   KOA.   KNX. 

KTAB,    KFWB,    KPO.    KGO.   KI.X.    KFWI. 

KYA,    KFI.    KNX.    KGA. 

KTAB.    KFWI!.    KPO.    KGO,    KIN.    KFWI. 

KX    \.    KGW      KFI,    KFOA.    KNX.    KGA 

KTAB,   KFWB.    KPO,    KGO,    KLX,   KFWI, 

KX  V    KOA.    KFI.    KFOA.    KNX,    I 

KFWB.    KOA,    KGW      KFI,    KFOA.    KNX. 

KGA. 

KGA.    KTAB,    KFWB.    KPO.   KGO.    KLX, 

KFWI.    KX   \,    KOA.    KGW.    KFI,    KFOA. 

KNX. 

..  I   IB     KFWB.    KPO.    KI.X.    KFWI.    KYA. 

KGW,  KFI,  knx 

W  II,    KPO.    KFWI,    KX   V    KGW.    KFI. 
KNX 

KFWI,  KYA,  KGW  ,  KNX. 


8:00  am 
9  :00  am  - 

10  :30  am 

11  :00  am- 

11:30  am 
12:00    m- 

111(0  pm 

1 :00  pm- 
2:00  pm 

3  :00  pm 


KNX.    KFWI.    KPO 

KNX,    KFWI.    KPO 

KNX,    KTAB,    K.IPS 

KNX.    KGW.    KFWB.    KPO.    KTAB.    KJBS. 

KNX.    KGW,    KYA.    KFWI,    KPO.   KJBS. 

KGA.    KGW,    KOA.   KFWB.    KYA.    KFWI. 

KJBS. 

KGA.    KO  V    KGO,    KPO 

KGA.    KNX.    KFOA,    KOA.    KFWB.    KYA. 

KFWI.    KGO.    KPO 

KFOA.   KFWI1.   KX\     KGTT.   KGO. 

KFWB     KX  A.    KFWI.    KGO.    KPO. 
KGA     KNX.    KFOA     KGW,    KOA.   KFWB. 
KI.X.    KGO.    K.IPS 
KGA,    KNX.    KOA,    KPO     KJBS. 


I  :00  pm— KNX,   KFOA.   KFWI.   KGO.  KPO. 

5:00  pm    -KNX.    KOA.   KFWI!.   KFWI.    KPO.    KTAB. 

5:30  pm— KNX.  KFI,  KFWB.  KYA,  KFWI.   KLX. 

KPO. 
6:00  pm— KGA.   KNX,  KFOA,   KFI.   KGW.   KFWB, 

KYA.   KFWI.    KGO.    KPO,   KTAB. 
7:00  pm— KNX,    KFOA,   KFI.   KGW.   KOA.  KFWB, 

KYA.    KFWI.  KLX,   KGO.   KPO,   KTAB. 
7:30  pm— KFWB.  KNX,   KFOA,  KFI.   KOA. 
S  :00  pm— KGA.   KNX,    KFOA.  KFI.  KGW.   KOA, 

KFWB.  KYA,  KFWI.  KGTT.  KGO.  KPO. 

KTAB. 
9:00  pm— KNX.   KFOA,  KFI,  KGW,   KFWB,   KYA. 

KFWI,  KGTT.  KGO.  KPO.   KTAR. 
0:00  pm— KNX.    KFI,   KGW,   KFWB,   KFWI,   KGO, 

KPO. 
1  :00  pm— KGW.   KFWI. 
2:00  pm— 


WEDNESDAY 

7:00  am— KNX,  KPO,  KFWI. 
8:00  am— KNX.  KPO,  KFWI. 
9:00  am— KNX.  KTAB.  KJBS. 
10:00  am— KGW.  KFOA,  KNX.  KFWB,  KFUS,  KFWI, 

KTAB,  KJBS. 
10:30  am— KGW,  KNX,  KPO.  KLX.  KFWI.  KJBS. 
11:00  am— KGW,   KGA.    KPO,    KFWI.   KYA,    KOA. 
11:30  am—  KGA,   KPO.   KGO.    KYA.   KOA. 
12:00    m— KFOA.   KGA,  KFWB,  KPO,  KGO.  KFWI, 

KYA,  KOA. 
12:30  pm— KFOA.  KNX,  KGA.  KFWB,  KGO,  KGTT. 
KFWI,  KYA, 
1:00  pm— KFOA,  KFWB.  KPO.  KFWI,  KYA. 
2:00  pm— KFOA.   KNX,   KFWB,   KGO,  KLX,  KJBS. 
3  :00  pm— KNX,  KPO,  KLX,  KGTT,  KJBS. 
4:00  pm— KFOA,   KNX,  KPO.  KGO,  KLX. 
5:00  pm— KOA.   KNX.   KFWB.  KPO,  KFWI,   KTAB. 
5:30  pm— KOA.  KFI,  KNX,  KGA,  KFWB,  KPO, 

KLX.   KFWI,    KYA. 
6:00  pm— KOA.  KGW.  KFI.  KFOA,  KNX,  KGA, 

KFWB,    KPO,    KGO.    KLX.    KFWI.   KYA. 
7:00  pm— KOA.  KGW,  KFI.  KFOA.  KNX.  KFWB, 

KPO.  KGO,  KLX.  KFWI,  KYA,  KTAB. 
7:30  pm— KNX.  KFWB,  KOA,  KGW,  KFI.  KFOA. 
8:00  pm— KOA,  KGW,  KFI.  KFOA.  KNX.  KGA. 

KFWB.  KPO.   KGO.   KLX,   KGTT,   KFUS, 
KFWI.  KYA,  KTAB. 
9:00pm— KGW.   KFI.    KFOA.   KNX.    KFWB,  KPO, 
KGO.    KLX,    KGTT,    KFWI.    KYA.   KTAB. 
10:00  pm— KFI.    KNX.    KFWB.   KPO.    KGO,   KFWI. 
11:00  pm— KNX.  KGO.  KFWI. 
12:00  pm — 

THURSDAY 

7:00  am— KNX.  KPO.  KFWI. 
8:00  am— KNX,  KPO,  KFWI. 
9:00  am— KNX.  KTAB.  KJBS. 
10:00  am— KGW.  KNX.   KFWB.  KPO.  KFWI.  KJBS. 
10:30  am— KGW,   KNX,  KPO.  KFWI.  KJBS. 
11:00  am— KOA.  KGW,   KNX.  KGA.  KFWI.    KYA. 
11:30  am— KOA.    KNX.   KGA.  KPO.   KGO.  KFWI. 

KYA. 
12:00     m— KOA.   KFOA,  KGA.   KFWB.   KPO,   KGO, 

KFWI,    KYA, 
12:80  pm     KFOA.   KNX.   KFWB.  KPO.  KGO.  KGTT. 
KFWI.   KYA. 
1:00  pm      KFOA,    KNX,  KFWB,  KPO,  KGO.  KFWI. 

KYA. 
2:00  pm— KFOA,   KNX.   KFWB.   KGO,    KLX,   KJBS. 
3:00pm— KOA.  KNX.   KFWI!,  KPO.   KJBS. 
I  :00  pm— KOA.  KFOA.   KNX.   KPO.    KGO,  KFWI. 
5:00pm   -KNX.  KFWB.  KPO.   KGO.   KFWI,   KTAB. 
5:311  pm— KFI.   KNX.   KGA.   KFWB.   KPO.   KGO. 

KI.X.    KFWI.    KYA. 
6:00pm      KGW.    KFI.   KFOA.   KNX.   KGA.   KFWB. 
KPO.    KGO.   KLX.   KFWI.   KYA.   KTAB. 
7:00pm      KGW,  KFI.  KFOA.  KNX.  KFWB, 

KPO.  KCO.   KLX.   KFWI.   KYA. 
7:30  pm    -KFI.    KNX.   KFWB,    KGW.   KFOA. 

B  pm      KGW.    KFI.    KFOA,    KNX,    KGA,    KFWB, 

KPO.  KGO.  KFWI.   KYA,   KTAB. 
9:00  pm- -KGW.    KFI.   KFOA.  KNX.  KFWB.  KPO. 

KFWI.  KYA.  KTAB. 
111:011  pm      KGW.    KFI.    KNX.    KFWB.    KPO.   KFWI. 

11:00  pm— KGW,  KNX.  KFWI. 
12:00  pm 

FRIDAY 

i  am      KNX.  KPO.  KFWI. 

8:00am     KNX.  KPO.  KFW  l 

9:011  am  —  KNX.    KTAB.    KJBS. 
10:00am-    KGW.    KFOA.   KNX.  KFWB,  KFUS.  KFWI. 

KTAB.   KJBS. 
10:80am— KGW,   KNX.  KOA,  KPO.  KLX.  KFWI, 

KYA.    KTAB.    K.IBS. 
11:00am— KGW,    KGA.   KOA.    KFWI.   KYA. 
11:30am— KGA,   KOA.   KPO,   KGO.  KFWI.   KYA. 
12:00    m  — KFOA.    KNX.   KGA.  KOA.  KFWB.    KPO. 

KGO.    KFWI.    KYA. 
12:30pm-    KFOA.    KNX.    KGA.    KFWB,    KGO.    KGTT, 
KYA. 
1:00pm—  KFOA.  KNX.   KFWB.  KGO.    KFWI,    KYA. 
p,      KGW,    KFOA.    KNX,    KFWB.    KPO,    KGO, 
KLX.   KJBS. 
3:00  pm— KNX.   KOA.   KPO.  KJBS. 
4:00pm      KFOA.    KNX.   KPO.   KGO.  KFWI. 
5:00  pm— KNX.    KOA.   KFWB.   KPO.   KFWI.  KTAB. 
pm-    KFI.    KNX.    KGA.   KOA.   KFWB.   KPO. 
KGO.    KI.X.    KFWI.    KYA.    KTAB. 
8:00  pm— KGW,    KFI.    KFOA,    KNX,   KGA.   KOA, 

KFWB,    KPO.    KGO.    KFWI,    KYA,    KTAB. 
pm— KFI.   KFOA.   KNX.   KOA.  KFWB.  KPO. 
KGO.  KLX.  KFWI.  KYA.  KTAB. 
7:30  pm— KFI.    KNX.   KOA.    KFWB.  KGXV.   KFOA. 
i  m-  KGW.    KFI.   KNX,   KGA.   KOA.  KFWB. 
KPO.    KGO.   KLX.  KGTT.  KFWI,   KYA. 
KTAB. 
9:00pm— KGW.   KFI.   KFOA     KNX.   KOA.  KFWB, 
KPO.   KGO.   KLX.    KGTT.  KFWI.  KYA, 
KTAB. 


17 


:00pm      KGW.    KFI.    KFOA.    KNX,    KFWB,    KPO. 

KGO.    KI.X.    KFWI.    K.IBS. 
:00pm      KGW,   KNX.    KFWI.    KFOA. 
:00  pm— 

SATURDAY 
:00  am— KNX.  KPO.  KFWI. 
:00  am— KNX,  KPO,   KFWI. 
:00am— KNX,   KTAB,   KJBS. 

:00  am— KGW.   KNX.  KFWB.    KPO,   KFWI,  KJBS. 
:30  am— KNX,   KOA.   KPO,    KFWI.   KJBS 
:00  am— KGA,   KOA.    KFWI.   KYA 
:30  am— KGA.   KOA.   KPO.   KGO.  KYA. 
:00    m— KNX,    KGA.    KOA.   KFWB,    KPO.   KGO. 

KFWI.   KYA. 
:30  pm— KNX.   KFWB.   KGO,    KGTT.   KYA. 
:00  pm— KFWB.   KPO,   KGO.   KFWI,    KYA. 
:00  pm— KNX,    KFWB.   KPO.   KGO.   KLX.  KJBS. 
:00pm— KNX,  KPO.    KJBS. 
:00  pm— KNX,   KPO,    KGO. KFWI. 
:00  pm— KNX,   KFWB,  KPO,    KFWI. 
:30  pm— KFI,   KNX,   KGA.  KFWB.  KPO.  KFWI. 

KYA. 
:00  pm— KGW.  KFI,   KNX,  KGA,   KFWB,  KPO, 

KFWI,  KYA. 
:00  pm— KFI,  KNX.  KOA.   KFWB,   KPO,  KLX. 

KFWI.  KYA,  KTAB. 
:30  pm— KFI.  KNX,  KOA,  KFWB. 
:00  pm— KGW.  KFI.  KNX.  KGA,   KOA.  KFWB. 

KPO.   KGO.    KFUS.   KFWI,    KYA.   KTAB. 
:00  pm— KFI,   KNX.    KFWB,   KPO,   KGO.  KFWI. 

KYA,  KTAB. 
:00  pm—  KGW,   KFI,   KNX,  KFWB,  KPO,  KGO, 

KFWI. 
:00  pm— KGW,   KFI,  KNX,  KPO,  KGO.  KFWI. 
:00  pm— KNX.   KPO.  KGO.  KFWI. 
:00  am— KFWI. 
:00  am— KFWI. 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  Francisco 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and  Night 

City    Sijrhtseeinjr      -----     $3.00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips,    Taxicab    Rates 


PROSPECT 

4000 


585  Post.  St.. 
San  Francisco 


Phone  Sutter   3278 

William  Herbst  &  Company 

(Formerly   with  Shreve  &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San    Francigco.   Calif. 

Call    and    D«lWtr    in    San    Francisco,    Alameda 

and  San   Mateo   Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 
Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given  to 

Each  Order 

Office   and   Works:    1625    Mission    St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury  Bide.) 

Phone    Prospect    M4S 

Work  Callsd  for  and  Delivered 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


40*** 


Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 

_  _. .: =-,-_-..__     tioner    to   show    you 

>'iJ^i:ILH:lJ.1JJ:Hf  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First  Street,   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Doucjas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection   in   San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield    3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

American  Types 

Automobile  travel  is  taking  its  toll 
from  the  ranks  of  the  American  hobo, 
and  is  rapidly  causing  another  type, 
that  of  the  provincial  youth,  to  di- 
minish. 

There  was  a  time,  before  the  ad- 
vent of  economical  touring  by  auto- 
mobile, when  many  a  youth  was  pre- 
vented from  extensive  travel  by  finan- 
cial considerations.  One  of  the  ways 
of  getting  around  this  difficulty  was 
that  of  joining  a  band  of  migratory 
wayfarers  as  it  passed  by  the  edge  of 
town.  While  this  method  of  travel 
was  said  to  have  been  advantageous 
from  a  standpoint  of  leading  a  care- 
free life,  there  were  many  disadvan- 
tages such  as  lack  of  social  position, 
failure  to  arrive  on  time  at  an  in- 
tended destination  and  other  such  in- 
conveniences. 

With  the  coming  of  inexpensive 
transportation  by  automobiles,  trans- 
continental highways,  and  a  road  sys- 
tem which  has  been  metaphored  as  a 
mosquito  netting  covering  the  entire 
United  States,  traveling  is  a  vastly 
different  proposition.  Nowadays,  it 
is  a  rare  youth  who  has  not  crossed 
the  boundaries  of  his  home  State 
many  times. 

Thousands  of  young  men  set  out 
annually  during  vacation  time,  and 
tour  the  country  from  one  end  to  the 
other.  Many  travel  in  small  "cut- 
down"  cars,  carrying  enough  blan- 
kets and  provisions  to  enable  them  to 
camp  out.  Some  find  odd  jobs  from 
time  to  time  on  their  journey,  and 


thus  earn  money  to  buy  fuel  and  sup- 
plies for  the  next  hop.  In  this  way, 
education  and  experience  are  gained 
at  a  minimum  of  expense.  Trips  are 
planned  in  advance  and  points  of  his- 
toric and  educational  interest  are  in- 
cluded in  the  itenerary.  This  healthy 
method  of  combining  recreation  with 
education  is  said  to  have  fostered 
more  interest  in  history  of  States 
and  sections  than  any  other  method 
of  treatment. 

Another  method  whereby  the  youth 
of  today  gains  travel  experience  is 
that  of  promoting  a  trip  with  the  en- 
tire family  in  the  family  car.  Such 
trips  are  often  made  on  a  somewhat 
more  lavish  scale,  but  any  number  of 
them  are  made  economically  each 
year.  In  this  way,  even  the  smaller 
children  soon  become  experienced 
travelers.  These  trips  are  pre-ar- 
ranged, the  routing  usually  being 
supplied  by  the  touring  department 
of  an  automobile  club;  stopovers  and 
interesting  locations  are  marked  in 
advance  and  a  large  amount  of  ground 
is  thus  covered  during  a  minimum 
period  of  time. 

Week-end  trips  out  of  State  are 
easily  made,  especially  in  California 
where  motoring  is  in  season  through- 
out the  year.  It  is  no  longer  a  nov- 
elty for  the  country  youth  to  drive 
to  the  large  cities  two  or  three  times 
a  month. 

Thus  the  provincial  or  "hick"  is  di- 
minishing as  a  type;  thus  fewer  new 
members  join  the  hobo  fraternity. 
Both  decreases  are  directly  attributa- 
ble to  the  motor  age. 


Trophy  for  Coronado  Tournament 

Many  San  Francisco  people  have 
admired  the  beautiful  silver  trophy 
which  has  been  exhibited  for  the  past 
three  weeks  in  the  A.  G.  Spaulding 
Brothers  sport  goods  store,  the  Cali- 
fornia Sport  Shop  and  the  St.  Francis 
Hotel.  This  huge  silver  punch  bowl 
is  to  be  given  outright,  together  with 
an  equally  attractive  runner-up  tro- 
phy and  prizes  for  the  various  flights 
in  the  A.  B.  Spreckels  amateur  golf 
tournament  to  be  played  at  Coronado 
Beach,  California,  August  23  to  26. 

The  1924  event  was  won  by  Willie 
Hunter,  then  an  amateur,  since  which 
time  Allen  Moser  of  the  Wilshire 
Country  Club,  Los  Angeles,  has 
walked  off  with  two  of  the  big  punch 
bowls,  winning  in  1925  and  1926.  It 
is  doubtful  if  Moser  will  participate 
this  summer,  but  it  is  expected  that 
a  field  of  nearly  200  players  from  all 
over  the  United  States  will  tee  off 
in  the  qualifying  round  August  23. 
Entries  may  be  made  by  addressing 
Major  Colin  G.  Ross,  secretary,  Cor- 
onado Country  Club,  Coronado  Beach, 
California.   The  entrance  fee  is  §5. 


August  6,  1927 

The  Honolulu  Flight 

Negotiating  the  Pacific  Ocean  to  the  little  island  of 
Oahu,  and  landing  safely  on  the  aviation  field  of  Honolulu 

this  is  the  lure  for  those  who  go  over  the  sea  in  planes. 

Army  and  civilian  pilots  have  already  accomplished 
this  feat,  minus  the  incentive  of  the  Dole  prize,  which  is 
to  be  bestowed  upon  the  lucky  winner,  during  this  month, 
for  a  continuous  flight  to  Honolulu. 

There  will  be  between  15  and  20  entrants  for  the  Dole 
prize  and  much  speculation  is  already  evident  as  to  how 
many  will  complete  the  trip. 

To  have  a  number  of  planes  start  as  scheduled,  all  fin- 
ishing safely  in  Honolulu,  will  be  a  stellar  achievement  in 
aviation  for  long  distance  flying.  It  certainly  would  place 
a  very  large  feather  in  aviation's  bonnet  if  the  entire  field 
entered  for  the  Dole  race,  finished  without  mishap! 

From  all  indications  the  conquest  of  the  vast  stretches 
of  the  Pacific  by  airplane  is  up  to  the  American  aviators, 
and  from  proposed  flights  contemplated  for  future  dates, 
it  appears  as  if  they  would  eventually  reach  all  corners  of 
the  globe. 

A  suggested  flight  to  Australia  has  an  undeniable  sport- 
ing appeal,  but  would  mean  far  less  than  a  successful  ef- 
fort to  link  the  various  American  possessions  in  the  Pa- 
cific together  by  so  many  different  types  of  makes  of  ma- 
chines which  are  entered  in  the  coming  race. 

Even  a  flight  from  Honolulu  to  Guam,  3,842  miles, 
would  be  a  record,  and  in  addition  would  have  real  mili- 
tary significance  with  regard  to  the  defense  of  America's 
possessions  in  the  Pacific. 

The  Australian  flight  would  have  an  intense  appeal  by 
reasons  of  its  length  and  the  complications  of  tropical 
travel,  but  the  line  of  American  influence  in  the  Pacific  is 
San  Francisco,  Honolulu,  Guam  and  Manila.  Whatever  is 
done  along  that  line  has  deep  political  and  military  sig- 
nificance for  the  future. 

Commander  Byrd  would,  it  seems,  have  an  opportunity 
to  turn  his  talent  and  equipment  to  a  task  in  the  Pacific 
greater  and  fuller  of  meaning  than  anything  yet  accom- 
plished by  any  American  aviator. 

Such  a  flight  by  Byrd  might  not  compare  with  the  sen- 
sational flight  of  Lindbergh's,  nor  create  the  excitement 
of  the  present  race,  but  no  air  journey  within  the  range 
of  present  endurance  could  hold  more  fascination  for 
those  who  see  in  aircraft  a  means  of  communication  be- 
tween widely  separated  points  on  the  globe,  with  the  ulti- 
mate welding  together  of  the  peoples  and  interests  in- 
volved. 


Aerial  "rubberneck  wagons"  are  the  next  thing  on  the 
program.  These  will  be  placed  at  the  disposal  of  San 
Francisco  within  the  next  three  weeks  by  a  corporation 
which  will  also  operate  cabin  airplanes  regularly  between 
this  city  and  Del  Monte. 

Mr.  Robert  Fowler,  who  is  president  and  general  man- 
ager of  the  California  Air  Service.  Inc..  which  is  about  to 
launch  this  venture,  states  that  a  feature  of  this  service 
will  lie  that  every  passenger  will  be  insured  for  810.000. 

The  sight-seeing  San  Francisco  trip  will  cost  825.00. 
Round  trip  to  Del  Monte.  S45.00. 


Down  to  Brass  Tacks 

Girls  when  they  went  out  to  swim. 

Once  dressed  like  Mother  Hubbard: 
Now  they  have  a  bolder  whim: 

They  dress  more  like  her  cupboard. 
— Wesleyan  Wasp. 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


"Ping"  Bodie  Day 

Appreciation  of  "Ping"  Bodie's  twenty  years  of  effort 
towards  keeping  the  great  American  game  of  baseball 
clean  and  above  reproach,  will  be  shown  by  his  friends  at 
Recreation  Park,  Saturday,  August  27th. 

His  excellent  record  and  service  to  the  game  calls  for 
recognition,  and  his  many  admirers  will  demonstrate  the 
regard  in  which  they  hold  Bodie  in  a  most  fitting  way  on 
this  occasion  at  the  beginning  of  the  game  on  this  date. 
Mr.  Gus  Olivia,  the  well-known  wholesaler  of  green 
produce  at  565  Clay  street,  is  chairman  of  the  committee 
which  has  been  formed  to  carry  out  the  program  of  the 
day,  and  all  checks  and  contributions  should  be  made 

payable  to  him. 

*  *     * 

Santa  Maria  Inn 

The  following  people  have  been  guests  at  the  Inn  dur- 
ing the  past  week: 

Mrs.  Peter  B.  Kyne  and  Mrs.  R.  C.  Newell,  both  of  San 
Francisco;  Mrs.  D.  W.  Clark  of  Ross;  Mrs.  H.  L.  Slosson 
Jr.,  of  San  Francisco;  Mrs.  M.  E.  Beggs  of  St.  Louis,  Mo. ; 
Mrs.  J.  W.  Leavitt,  Miss  Helen  Leavitt,  J.  W.  Leavitt  Jr., 
all  of  San  Francisco;  Mr.  and  Mrs.  A.  B.  Brooks  of  San 
Francisco;  Mr.  and  Mrs.  J.  C.  Bovey  of  San  Francisco; 
Mr.  and  Mrs.  M.  A.  McCann  of  Menlo  Park ;  Mr.  and  Mrs. 
Wm.  G.  Mugan  of  San  Francisco ;  Mrs.  R.  J.  Mallette  and 
Bobby  Mallette,  both  of  Sacramento ;  Mr.  Chas.  A.  Storke 
of  Santa  Barbara ;  Mr.  and  Mrs.  H.  H.  Daley  of  San  Fran- 
cisco ;  Mr.  and  Mrs.  E.  H.  Newhall  and  Miss  Newhall,  all 

of  San  Francisco. 

*  *     * 

A  warning  with  regard  to  the  extension  of  the  system 
of  instalment  selling  comes  from  the  Credit  Men's  Asso- 
ciation, which  believes  that  it  should  be  carefully  watched 
and  at  all  times  controlled  by  the  best  credit  principles. 


Cut  %mu-  liasgUr  &0&S 

ALEMITE 

EXPERT     LUBRICATION     MERE 
D  RIVE  .  INJ 


925  OTarrell  Street 
San  Francisco 


LOU   W.  SARTOR.   Proprielor 


PHONE   GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing;  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasine — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in    conjunction    with 

St.    George   Garage,    410    Bush    St.  Monarch    Garage.    1361    Bash   St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  6,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haigrit  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO.    CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  :  NEW  YORK  ;  PORTLAND,  ORE.  ;  SEATTLE, 
WASH.  :  MEXICO   CITY,  MEXICO. 

San   Francisco   Office:      450   California    Street 
BRUCE  HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,  Burglary,    Automobile   Insurance 


Branch   Office   Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS.    SMOKESTACKS.    ETC. 

San  Francisco.   Calif.  Los  Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257  -  259  MINNA   STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

c7      5 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


San  Francisco  Stock  and  Bond  Exchange  Publicity  De- 
partment features  Pacific  Lighting  as  the  most  notable 
stock  feature  during  recent  days.  On  one  day  it  soared  to 
552,  a  new  high.  Realizing  sales  caused  a  reaction,  so  that 
the  stock  closed  at  500,  26  points  higher  than  the  previ- 
ous close. 


The  growth  in  wealth  in  the  community  may  be  gath- 
ered from  the  number  of  millionaires  who  have  recently 
visited  the  Monterey  Peninsula.  One  pressman  writes: 
"The  railroad  siding  at  Del  Monte  looks  like  the  scene  of 
a  national  convention  of  private  cars,  there  being  over 
a  half  millions  dollars  worth  of  personal  Pullmans  now  in 
evidence  with  more  expected  tomorrow." 


Figures  recently  published  show  that  the  loss  of  life  by 
aviation  during  the  past  ten  months,  at  the  rate  of  100 
miles  per  hour,  averages  one  death  for  each  324,000  miles 
flown.  That  is  a  distance  equivalent  to  thirteen  and  a 
half  times  around  the  world.  Contrasting  steam  with 
this,  the  Southern  Pacific  steam  trains  travel  a  distance 
of  193,091  times  around  the  world,  without  killing  aj 
person. 


The  Forest  Service  of  the  California  District  reports 
that  extreme  forest  fire  hazards  are  the  result  of  low  j 
humidity.  The  importance  of  this  factor  is  indicated  by] 
the  fact  that  some  insurance  companies  are  now  granting 
reduced  rates  on  timberland  in  the  Pacific  Northwest, 
when  the  operator  agrees  to  suspend  logging  operations 
for  any  period  during  which  the  relative  humidity  is  be- 
low 30  per  cent. 


The  State  Corporation  Department  issues  a  warning  to 
housewives  not  to  buy  soap  from  people  offering  it  for ' 
sale  with  a  stock  certificate  as  a  bonus,  such  a  scheme 
being  now  in  operation. 


Chester  H.  Rowell,  in  a  recent  speech  to  the  Common- 
wealth Club  City  Planning  Organization,  said :  "Market 
Street,  instead  of  being  an  avenue  for  traffic,  has  turned 
by  actual  count  to  be  an  obstruction  to  traffic.  The  great 
breadth  of  Market  Street  that  was  to  make  it  easy  to 
handle  business  upon  it,  is  making  your  wife  afraid  to ! 
walk  across  Market  Street  to  do  business  on  the  other 
side  of  it.  And  that  makes  it  a  very  great  handicap  to 
the  development  of  business  values  on  Market  Street." 
There  seems  to  be  a  certain  amount  of  special  pleading  in 
the  foregoing  statement. 


On  the  other  hand,  Maurice  T.  Dooling  Jr.,  hit  the  mark 
very  well  at  the  same  conference  when  he  said :  "The 
members  of  the  Board  of  Supervisors  have  not  the  techni- 
cal ability,  nor  is  there  provided  in  the  Charter  a  means 
for  obtaining  the  trained  assistance  necessary  to  formu- 
late a  plan  for  the  proper  construction  of  the  city." 


The  Department  of  Commerce  at  Washington  estimates 
the  population  of  California  at  4,316,000  on  July  1,  1926, 
and  at  4,180,000  on  July  1,  1925.  The  number  of  divorces 
in  1926  was  2.80  as  against  2.54  in  1925.  The  number  of 
marriages  per  1000  of  the  population  was  13.1  in  1926  as 
against  13.2  in  1925. 

Attempts  to  escape  the  operation  of  the  fish  and  game 
laws  are  becoming  increasingly  unsuccessful. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c,  SI.   35c,  50c,  75c  $1.00,  $1.50   a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LA   CASA   BIGIN 

411  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


Lxajuj  ImjujlLu,  bruo^ 


490  POST  ST.,  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


THIRD    STREET    GARAGE 

STERLING  ANDERSON,   Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing.     Oiling.     Greasing     Washing   and    Polishing 

Gasoline             Oils             Sundries 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    II    a.m.   to   2   p.m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets    and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


1140  GEARY  ST.     "X~  TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


O'Parrell  and 
Larkin   Sin. 


BLANCO'S 


Phone 
firaystone    8100 


Weekdays,    Luncheon    $  .75 

(11:30   to   2    p.  hi.  I 
Dinner,   Week   Days  &   Sunday*   1.50 


No    visitor    Should    Leave    the    City 

Without   Dininjr  in   the  Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again   on    Sundays 


Vacation  Clothes!    Send  them  to  us  and  we'll 
■  send  them  back  transportation  prepaid. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San  Mateo   1488 


San  Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

HOURS:  9-12,   1-5 

980-82  Flood  Building,  Powell  and  Market  Streets,  San  Francisco 

PHONE  GARFIELD  6394 


NOAH'S 
ARK 


93  Third   Avenue.  SAN  MATEO 


Featuring    Southern    Cooking 

Open  From 
11:30  a.  m.  to  2:00  p.  m. 
S:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4:30  to  8:30  p.m.  only 
CLOSED  EVERY  MONDAY 
Half   Block   from    Highway 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

583 
In 

Post   Street                                                                                               San    Francisco 
Virginia   Hotel                                                                            Phone   Franklin   2510 

14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.    TO    11:00   P.M. 

Unsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly  of  Golden   Gate  Park   Casino 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Lxclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


Siin  Francisco  Storage  Company  prospects 

STORAGE        i 

MOMMi.  packing,  shipping 

(  ■  SUTTER  At—  imX.  I  UWawORTn  5TS. 


Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  All  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From  Sacramento 
South  on  21st  Street 


H 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 
CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


Famous  cuisine 
..  .thoughtful  ser- 
vice .  .  .  centrally  lo- 
cated accommoda- 
tions win  your  heart* 
iest  approval  of  the 
Alexandria. 
RATES  per  Day.  Single.  European  Plan 
75  rooms  with  running  water     $2.00  to  $3.00 
(Many  with  private  toilet) 
380  rooms  with  bath  $3.00  to  S4.00 

2-15  rooms  with  bath  $5.00  to  $8.00 

For  two  persons,  $3.00  tip 
Special  rati  i  for  parties 
number  of  large  ami    beautiful    rooms   and  suites, 
some    in    period    furnishings    with    grand     piano,     fireplace 
and  bath.  $10  up.  Largo  and  well  equipped  sample  rooms. 
Olftet  special  feature*  include  th>:  famous  Franco-Italian  dining 
room,  Peacock  Coffee  Shop — Alexandria  de  tuxi 
St  HSi  rvii  e  Restaurant. 

Hotel 

Alexandria. 

Los  -Angeles 


ft* 


ALEXANDRIA  HOTEL  CO. 
E.  C.  Eppley  Charles  II.   Hamilton 

President  Vice-President  ami  Managing  Director 

Tkt   Alexandria  is  an  affiliated  unit  o)  the  Eppley  system  o}  hotels  in  thr 
MiddU   West,  and  thr'  Hamilton  chain  of  hotels  on   tht    Pacific  Coast. 


*A 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

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M.  cix 


SAN  FRANCISCO,  CALIF.,  AUGUST  13,  1927 


No.  33 


South  Africa 

By  ERNEST  F.  RIXON 


The  Karoo 

Within  the  first  hundred  miles  after  leaving  Capetown 
bn  the  run  to  Kimberley  and  Johannesburg,  the  country 
commences  to  rise  to  the  considerable  altitudes  which 
characterize  the  topography  Great  Karoo  district,  the 
country  rising  in  a  series  of  steplike  terraces  to  the  great 
plateaux  of  the  interior,  the  vast  pastoral  plains  of  the 
Great  and  Little  Karoo.  At  Worcester,  109  miles  from 
Capetown,  the  altitude  is  795  feet.  At  De  Dooms,  129 
miles,  1,570  feet,  at  Touws  River,  160  miles,  2,532  feet, 
thence  varying  to  5,735  feet  at  Johannesburg. 

The  Karoo  is  almost  100,000  square  miles  in  extent  and 
forms  a  vast  arid  space  where  rain  seldom  falls.  The 
scant  vegetation,  supported  by  sufficient  underground 
moisture  to  sustain  life,  affords  pasturage  for  millions  of 
sheep.  While  affording  little  of  a  strictly  scenic  nature, 
the  vast  illimitable  spaces  afford  a  charm  all  their  own. 
The  traveler  in  South  Africa  will  see  vast  stretches  of 
open  country  and  the  senses  must  be  schooled  to  a  real- 
ization and  appreciation  of  their  charm.  These  vast 
spreading  plains  and  low  hills  or  "kopjes"  are  by  no 
means  without  beauty,  monotonous  as  they  may  at  first 
appear.  Dawn  and  sunsel  touch  them  with  rare  colors 
and  the  nights  are  cool  and  radiant.  Over  all  is  the  bril- 
liant African  sunshine— a  land  of  big  distances  and  wide 
plains,  not  unlike  the  Canadian  Prairies,  though  lacking, 
alas,  their  wonderful  fertility. 

Kimberley 

A  town  built  on  diamonds,  the  very  streets  of  which 
are  diamond  bearing,  the  site  of  the  world's  greatest 
diamond  mines.  From  great  shafts  penetrating  down- 
wards for  thousands  o(  feel  is  produced  the  "blue  ground 
from  which  is  won  by  the  medium  of  vast  machinery  the 
precious  gems  for  a  never-satisfied  market.  From  the 
first  operation  to  the  pulsator  tables  on  the  grease  of 
which  with  fascinating  regularity  drop  gems,  great  and 
small,  to  the  final  sorting  in  the  diamond  house,  the  visi- 
tor is  held  in  thrall. 

The  "Big  Hole."  now  abandoned,  is  one  ot  the  largest 
man-made' craters  known,  from  which  diamonds  to  the 
value  of  millions  of  pounds  sterling  were  taken  for  a  long 
period  of  years.  Its  only  rival  is  the  Premier  Diamond 
Mine  outside  Pretoria,  where  diamond  recovery  from  an 
open  mine  will  be  witnessed,  as  distinct  from  the  shaft 
mining  now  carried  out  at  Kimberley. 

The  entire  output  of  diamonds  is  controlled  by  the 
Delieers  Consolidated  Diamond  Mines.  Ltd..  by  whose 
Courtesy  the  visitor  is  enabled  to  witness  every  process  in 
diamond  recovery.    It  is  well  to  remember  that  no  one 


may  possess  a  rough  diamond  without  a  police  permit, 
and  that  it  must  be  obtained  from  a  licensed  diamond 
dealer.  Any  infringements  of  this  law  mean  imprison- 
ment and  the  law  is  rigorously  applied.  Arrangements 
have,  however,  been  made  with  the  detective  department 
and  the  diamond  syndicate  for  cruise  members  to  be  per- 
mitted to  purchase  rough  diamonds. 

Kimberley,  though  hot  in  summer,  has  a  healthy  Karoo 
climate  and  is  said  to  get  more  sunshine  than  any  other 
town  in  the  world.  Some  cotton  is  grown  in  the  neighbor- 
hood and  horse-breeding  occupies  a  principal  place  in  the 
general  farming  activities  of  the  district. 

Bulawayo 

Freely  translated,  the  name  Bulawayo  means  "the  place 
of  killing,"  and  Mosilikatze  "the  pathway  of  blood."  Bar- 
barism and  sheer  savagery  reigned  unchecked  until  Cecil 
Rhodes,  after  superhuman  effort  and  sheer  cold  courage, 
brought  civilization  into  the  wilds  and  today  Bulawayo, 
the  largest  town  in  Rhodesia,  stands  as  a  living  testi- 
mony to  his  courage  and  faith. 

Victoria  Falls 

Victoria  Falls,  the  great  falls  of  the  Zambesi  River,  the 
unrealized  ambition  of  thousands,  is  without  question  one 
of  the  scenic  masterpieces  of  the  world,  terrific  in  its 
force,  awesome  in  the  tremendous  rush  of  its  falling  wa- 
ters and  the  majestic  solitude  of  its  gigantic  gorges.  The 
views  from  Danger  Point,  from  the  Knife  Edge  and  the 
Rain  Forest,  are  entrancing  in  their  sheer  beauty,  while 
over  all  lies  the  spell  of  a  majestic  grandeur  that  holds 
the  observer  speechless,  hearing  stilled  in  the  awful  roar 
of  its  descending  waters,  the  eyes  blinded,  the  throat 
made  breathless  by  the  whirling  spray  descending  from 
the  very  heavens. 

Inevitably  comparison  is  sought  with  the  great  Falls  of 
Niagara  but  each  enjoys  a  distinction  of  its  own,  each  re- 
mains a  monarch  unchallenged  amongst  Nature's  mighty 
creations.  While  Victoria  Falls  is  higher  and  wider  and 
the  volume  of  its  roaring  waters  greater,  it  is  not  these 
matters  of  comparison,  the  mere  data  of  statistics,  that 
appeals  to  the  observer.  Beauty  and  majesty  combine  to 
render  the  Great  Falls  of  the  Zambesi  a  position  quite 
unique  amongst  the  great  cataracts  of  the  world. 

Victoria  Falls  was  discovered  by  Dr.  Livingstone,  the 
great  African  explorer,  in  November.  1855.  Known  of  old 
by  its  ancient  name  "Shongwe"  or  "boiling  water  in  a 
j  ot,"  its  more  modern  native  appelation  "Mosi-oa-tunya," 
or  "the  smoke  that  thunders,"  conveys  more  nearly  the 
poetry,  the  beauty  and  majesty  of  this  terrific  cataract. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


A  New  Danger 

We  are  apparently  on  the  edge  of  a  boom  in  flying  and 
very  soon  there  will  be  an  extraordinary  demand  for  air- 
planes so  that  the  new  fashionable  sport  may  be  satisfac- 
torily enjoyed.  But  this  new  sport  will  have  to  be  watched 
carefully  if  there  is  not  to  be  a  massacre  of  the  innocents. 

At  the  Oakland  airport  a  week  ago  a  young  man  called 
Henry  K.  Axton  was  killed,  under  circumstances  which 
deserve  and  we  hope  will  have  a  thorough  and  searching 
enquiry.  The  plane  was  set  on  fire  immediately  after  the 
accident.  This  was  done  purposely  by  one  of  the  owners, 
who  says,  according  to  the  daily  press,  that  the  purpose 
of  this  burning  was:  "to  avoid  adverse  publicity.  It  would 
not  have  looked  well  to  have  pictures  taken  of  the  wreck. 
It  would  injure  our  business  and  it  would  have  a  bad 
psychological  effect  upon  other  student  flyers." 

It  is  at  least  questionable  whether  the  plane  was  safe. 
in  the  first  place.  It  was  admittedly  an  experimental 
plane  and  had  none  too  good  a  reputation  among  those 
who  are  acquainted  with  plane  requirements.  Experi- 
mental or  not,  it  killed  a  very  fine  young  man,  who  was 
an  engineering  student  at  Stanford  and  whose  social  value 
at  least  required  that  he  should  not  have  been  ruthlessly 
sacrificed. 

The  young  men  who  take  to  the  air  and  develop  this 
new  human  faculty  of  flying  are  the  very  pick  of  our 
race.  They  have  qualities  of  endurance  and  courage,  of 
bravery  and  daring  which  are  of  the  greatest  potential 
value  to  the  nation.  They  are  ready  to  risk  their  lives, 
but  that  is  no  reason  why  they  should  be  needlessly  sacri- 
ficed. The  licensing  and  inspection  of  planes  should  be 
carefully  carried  out,  proper  protection  given  and  traf- 
ficking in  human  life  stopped. 


should  be  more  closely  observed  and  that  laws  which  en- 
trench upon  that  individualism  should  be  very  closely 
and  critically  regarded. 

*     *     * 

Muddled  Matrimony 

We  are  so  eager  to  interfere  that  it  is  impossible  for 
our  legislators  to  keep  their  hands  off  anything  where 
they  can  find  an  opportunity  to  muddle  up  the  concerns 
of  other  people.  Take  the  new  attempt  to  prevent  mar- 
riages by  the  introduction  of  the  three  day  notice  before 
a  license  will  be  issued.  The  result  at  this  early  date  has 
been  to  cause  a  falling  off  in  the  number  of  licenses  is- 
sued. More  than  that,  it  has  already  brought  about  at- 
tempted evasion  by  perjury,  false  statements  as  to  age 
and  residence  and  the  like,  and  in  addition  has  produced 
a  marked  tendency  to  elopement. 

Wherever  else  we  go  in  the  world  we  find  a  tendency  to 
make  marriage  more  accessible.  The  world  in  general  ap- 
pears to  have  arrived  at  the  conclusion  that  a  hurried 
marriage  is  better  than  elopement  and  that  to  put  im- 
pediments in  the  way  of  wedlock  is  greatly  to  increase 
the  risks  of  living.  The  old  system  of  a  long  notice  of 
intended  marriage  was  suitable  for  a  static  community, 
where  a  week  or  two  made  no  difference.  Nowadays  in 
California  three  days  may  make  a  world  of  difference. 
With  such  general  ownership  of  automobiles,  it  is  no 
trick  to  run  up  to  Reno  and  make  the  law  ridiculous. 

The  idea  back  of  the  legislation  is  a  foolish  concept 
that  it  is  possible  to  apply  reason  to  matrimony  and  that 
the  marriage  of  young  people  may  be  made  amenable  to 
logic  and  foresight.  But  real  marriage  is,  like  birth  and 
death,  something  which  does  not  come  by  taking  thought 
and  which  will  not  stay  for  all  your  care.  There  are  re- 
gions which  legislators  cannot  successfully  invade. 


Individualism  and  Law 

If  one  listened  to  the  radio  last  Sunday  transmitting 
the  speeches  at  the  dedication  of  the  bridge  at  Buffalo,  he 
would  have  heard  the  strong  and  positive  voice  of  Vice- 
President  Dawes,  which,  indeed  stood  out  conspicuously 
among  the  other  voices.  And  if  one  followed  the  speech 
he  would  have  heard  the  Vice-President  say  that  Great 
Britain  and  the  United  States  could  not  quarrel  fatally 
because  each  of  them  stood  for  the  principle  of  individual- 
ism under  the  law. 

That  is  all  very  well,  and  we  presume  it  is  quite  true. 
But  after  all,  the  question  is,  how  much  individualism 
and  how  much  law?  South  of  that  Canadian  line  we  seem 
to  be  parting  with  much  of  our  individualism  and  getting 
in  exchange  a  very  great  amount  of  indifferent  law.  We 
find  ourselves  becoming  more  and  more  restrained  and 
tired  by  the  burdens  which  the  law  places  on  our  indi- 
vidualism. If  this  sort  of  process  continues,  the  argu- 
ment of  Vice-President  Dawes  will  have  no  weight,  as 
the  principle  will  not  apply  to  the  two  civilizations.  We 
shall  have  parted  with  our  individualism  in  exchange  for 
a  whole  collection  of  limiting  laws. 

It  is  just  at  this  point  that  we  want  again  to  register 
our  disapproval  of  the  change  which  is  going  on  in  the  at- 
titude of  the  United  States  government,  and  to  a  greater 
extent  in  that  of  the  governments  of  the  separate  states. 
We  think  that  the  dictum  of  the  Vice-President  that  our 
principle  is  one  based  fundamentally  on   individualism 


Anglo-American  Friendship 

The  bridge  dedicated  on  Sunday  last  at  which  the  Vice- 
President  of  this  great  Republic  and  the  Prince  of  Wales, 
heir  to  the  crown  of  the  greatest  of  Empires  met,  is  very 
typical  of  the  relations  between  the  two  peoples.  The 
friendship  of  Britain  and  the  United  States  rests  upon  a 
secure  basis.  Though  there  may  be  occasional  rifts,  the 
bridge  is  there  and  upon  that  bridge  the  representatives 
of  the  two  peoples  can  always  stand  and  pledge  their 
mutual  esteem  even  when  they  differ. 

This  is  very  much  to  the  point  at  this  time,  when  the 
breakdown  of  the  Geneva  Conference  with  respect  to 
naval  armament  reduction  has  created  a  great  deal  of 
wild  talk,  particularly  in  the  European  continental  press. 
Some  prominent  German  organs  have  seen  in  the  result 
of  the  Geneva  attempt  a  proof  that  relations  are  becom- 
ing strained  between  Britain  and  the  United  States  and 
that  there  may  some  day  be  a  break  which  will  culminate 
in  war.  The  wish  is  father  to  the  thought.  There  is  not 
the  remotest  chance  of  a  war  between  the  two  peoples. 
The  very  existence  of  Canada,  close  to  us,  almost  a  part 
of  us,  is  evidence  to  the  contrary. 

We  do  not  pretend  to  know  the  inside  of  the  affairs  at 
Geneva.  It  appears  that  both  nations  sent  naval  experts 
to  the  conference.  Naval  experts  are  rather  kittle  cattle. 
We  have  seen  that  exemplified  in  their  attitude  to  our 
own  Transbay  Bridge.  The  naval  experts  evidently  got 
into   a   theoretical   discussion   and   broke   up   the   game. 


August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


There  is  nothing  very  dreadful  about  that.  Next  time  we 
want  an  agreement;  we  should  let  both  sides  send  busi- 
ness men  and  then  we  shall  get  an  understanding.  It  is 
notable  that  one  great  British  naval  authority  warned  his 
government  against  sending  admirals.  He  knew  the  breed. 

*  #     % 
Prohibition  Fails 

Is  it  good  to  make  a  law  and  then  wink  at  the  infrac- 
tion of  that  law  ?  There  is  one  question  that  every  advo- 
cate of  the  demoncratic  republican  principles  that  lie  at 
the  root  of  our  political  system  will  enthusiastically  an- 
swer in  the  negative.  It  is  not  good  to  make  laws  which 
are  not  enforced.  Such  a  state  of  things  tends  to  the 
breakdown  of  law  altogether  and  creates  lax  behavior 
with  respect  to  law  and  crime.  This  is  precisely  what  has 
happened  to  the  country  at  large;  this  is  just  the  condi- 
tion in  which  our  laws  are'  placed  today  with  respect  to 
the  country  in  general. 

But,  again,  we  ask:  Is  it  good  to  make  laws  which  can- 
not be  enforced,  even  if  all  the  forces  of  the  community 
are  placed  behind  them?  This  is  a  little  harder  question 
than  the  former,  for,  to  this  question  one  may  reply  that 
the  law  ought  to  be  enforced  will-nilly.  This  is  the  posi- 
tion of  the  Anti-Saloon  League.  The  destructiveness  of 
that  position  is  seen  in  its  effect  upon  the  League  itself. 
The  League  has  been  shown  to  be  a  dishonest,  tyrannical, 
interfering,  bluffing  institution  which  has  used  the  most 
corrupt  methods  and  the  basest  motives  in  its  endeavors 
to  attain  a  place  where  it  could  enforce  the  unenforce- 
able. Beginning  as  a  group  of  honest  fanatics,  the  Anti- 
Saloon  League  has  become  a  parasitical,  hypocritical  in- 
cubus. 

Meanwhile,  the  masses  of  the  people  are  beginning  to 
crudely  make  their  own  drinking  material.  The  art  of  re- 
fined manufacture  of  beverages  has  declined,  until  the 
masses  of  our  people  are  where  they  were  about  two  hun- 
dred years  ago,  in  that  respect.  The  fine  grapes  are  gone 
and  the  coarse  grapes  remain.    These  go  East  by  the 

thousands  of  carloads. 

*  *     * 

Death  of  W.  E.  Creed 

The  death  of  Wigginton  E.  Creed,  after  a  brief  illness, 
is  a  very  distinct  loss  to  the  community  and  a  marked 
setback  "to  present  industrial  development  here.  At  the 
time  of  his  death  he  was  president  of  the  Pacific  Gas  and 
Electric  Company,  one  of  the  strongest  and  perhaps  the 
best  managed  public  utility  corporation  in  the  world. 

Mr.  Creed  died  at  fifty,  far  too  early  for  one  of  his 
powers  and  usefulness.  It  may  be  stated  with  entire  ac- 
curacy that  he  fell  victim  to  his  own  energy  and  consci- 
entiousness and  that  the  zeal  and  industry  with  which 
he  pursued  his  work  destroyed  the  physical  basis  and 
with  it  a  most  unusual  and  gifted  mind.  Such  losses  are 
Uneconomic  in  the  most  complete  sense,  they  are  wasteful 
and  unnecessary.  They  must  be  stopped;  for  nothing  can 
compensate  a  business  or  a  community  for  the  loss  of  a 
man  such  as  this.  In  the  death  of  W.  I.  Brobeck,  a  week 
or  two  ago,  we  had  another  example  of  the  utter  destruc- 
tiveness  of  that  over-zealous  pursuit  of  business.  There 
is  something  radically  wrong  in  the  way  in  which  our 
big  r  men  approach  their  work.  No  other  country  pays 
such  a  toll  as  we  do  for  this  overdriven  business  industry. 

Wigginton  E.  Creed  played  a  uniquely  important  role 
in  the  development  of  the  East  Bay  District:  first,  as 
president  of  the  East  Hay  Water  Company.  Beginning 
as  a  poor  boy,  from  Fresno  County,  he  made  his  way  to 
the  verv  foremost  position  in  public  utilities  organization. 
It  is  said  that  it  was  due  to  his  work,  perhaps  in  a  greater 
e  than  to  all  other  efforts  taken  together  that  Cali- 
fornia has  won  its  position  of  supremacy  in  hydro-electric 
power.  His  motto  was  co-operation  between  business  and 
the  public. 


From  Brighter  Pens  Than  Oars 


Wise  ones  in  Mexico  who  run  for  Presidency  and  lose 
will  keep  right  on  running. — Wall  Street  Journal. 

*  *     * 

The  new  King  of  Roumania  is  only  five  years  of  age, 
but  that  is  plenty  old  enough  for  a  modern  King. — Dallas 

News. 

Another  thing  we  admire  about  Colonel  Lindbergh  is 
that  he  doesn't  seem  to  have  been  cured  of  anything  yet 
in    the    patent-medicine    advertisements.  —  Ohio    State 

Journal. 

*     *     * 

Cal  donned  chaparajos  and  a  cowboy  hat,  but  getting 
the  right  steer  will  be  more  to  the  purpose. — Weston 
(Ore.)  Leader. 

If  politics  makes  strange  bedfellows  it  is  due  to  their 
fondness  of  the  same  bunk. — Florence  (Ala.)  Herald. 

*  *     * 

Wherever  all  these  non-stop  flyers  are  headed,  they  are 
all  really  trying  to  land  on  the  first  page. — Wichita  Eagle. 

*  *     * 

Half  of  the  world's  supply  of  coffee  is  consumed  in  the 
United  States  in  spite  of  what  some  of  us  have  to  drink 
at  breakfast. — El  Paso  Times. 


President  Coolidge  has  yet  to  appear  in  a  girl-scout 
outfit,  and  a  Ku  Klux  Klan  nightshirt  to  ketch  'em  acom- 
ing  and  agwine. — Louisville  Courier-Journal. 


A  popular  song  composer  is  a  young  man  whose  host  of 
imitators  died  before  he  was  born.— Detroit  News. 


Disarmament  is  like  a  social  function.  Nobody  wants 
to  arrive  until  every  one  is  there. — St.  Paul  Pioneer  Press. 

*  *     * 

The  Vienna  mob  burned  the  Palace  of  Justice  and  then 
went  back  to  work  to  earn  enough  money  to  pay  taxes 
for  a  new  building. — St.  Louis  Star. 

*  *     * 

Probably  Mr.  Coolidge's  idea  in  attending  those  rodeo 
performances  was  to  catch  onto  the  latest  wrinkles  in 
bull-dogging  a  donkey. — Macon  Telegraph. 

*  *     * 

Tall  Feather,  an  Indian  Chief,  is  reported  to  have  run 
from  Chicago  to  Milwaukee,   a   distance   of  eighty-five 
miles,  in  nineteen  hours.   We  don't  blame  him. — Punch. 
■  *     *     * 

Science  can  predict  an  eclipse  of  the  sun  years  in  ad- 
vance, but  can  not  forecast  a  blowout  over  the  week-end. 
—Brunswick  (Ga.)  Pilot. 

*  *     * 

If  those  who  object  to  the  publication  of  crime  news  on 
the  front  page  will  keep  up  supplied  with  Lindberghs,  all 
will  be  satisfactory.    Arkansas  Gazette. 


A  critic  says  of  a  musical  comedy  actress  that  she  is 
without  a  peer.  Owing  to  the  brisk  demand,  there  are 
probably  not  enough  to  go  'round. — London  Opinion. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


Society  Adds  Glamour 
To  Palo  Alto  Horse  Show 

Groups  of  society  folks,  from  all 
parts  of  the  State,  have  been  enthu- 
siastic participants  in  the  Palo  Alto 
Horse  Show  on  the  Stanford  Univer- 
sity Campus. 

Fashionables  from  the  north  and, 
also,  from  the  southern  cities,  attired 
in  their  smartest  sport  frocks,  gave 
a  dash  from  their  side  lines. 

Box  holders  entertained  visiting 
celebrities.  Dinner  parties,  teas  and 
any  number  of  luncheons  were  addi- 
tional attractions  for  the  social  set 
during  activities  of  the  Horse  Show. 

Many  millionaire  families  were  rep- 
resented in  the  entries.  Horses  owned 
by  prominent  Californians  were  en- 
tered in  the  various  matches.  Tradi- 
tional rivalry  added  zest  to  contests. 

Best  of  all,  the  Palo  Alto  Horse 
Show  is  being  given  for  the  benefit  of 
the  Stanford  Home  for  Convalescent 
Children. 

*     *     * 

Jolly  Hospitality 

Hospitality  has  prevailed  all  during 
the  performances  and  the  jolly  par- 
ties, with  many  of  society  leaders 
acting  as  hosts  and  hostesses,  revived 
the  fame  of  California's  social  pres- 
tige. Handsome  gowns  worn  by  the 
women,  and  the  latest  from  the 
tailors,  by  the  men  folks,  certainly 
has  created  anew  our  standing  for 
smartness  and  good  grooming,  on 
both  sides  of  the  turf  line. 

The  stadium  of  Stanford  Univer- 
sity provided  an  adequate  setting. 
*     *     * 

Campus  Arena 

The  arena  which  has  been  erected 
on  the  Stanford  University  Campus 
is  ideal  for  this  Horse  Show. 

Tiers  of  boxes  surround  a  substan- 
tially banked  ring. 

There  are  twenty-five  hundred 
grandstand  seats  behind  the  boxes 
and  every  seat  supplies  an  unob- 
structed view  of  the  arena.  In  fact 
every    possible    provision    has    been 


SANTA  MARIA  INN 

SANTA   MARIA.    CALIFORNIA 

On    the    Coast   Highway.    Balf-Way    Between 
San   Francisco  and   Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


By  Antoinette  Arnold 

made  for  the  comfort  of  those  who 
attend. 

There  is  a  matinee  today,  Satur- 
day, and  another  performance  tonight 
— so  don't  miss  seeing  this  marvelous 

Horse  Show. 

*  *     * 

Smartly  Attired 

"Aristocrat,"  coming  from  Wash- 
ington, was  one  of  the  most  admired 
horses.  He  was  ridden  by  Madelyn 
Mae  McCleave,  and  he  looked  every 
bit  the  name  he  has  had  bestowed  up- 
on him. 

Mrs.  Sydney  Dannebaum,  one  of 
the  best  known  horeswomen  of  the 
West,  competed  in  some  of  the  most 
difficult  feats  of  the  Horse  Show. 
Mrs.  Dannebaum  looked  the  perfec- 
tion of  attire,  too,  in  her  stunning 
and  "positively  correct"  attire. 

Mrs.  William  Cavalier  of  Piedmont 
wears  her  riding  habit  with  ease  and 
oh,  how  stunningly  it  fits  her,  too. 
Her  steed  is  an  equine  king. 

One  of  the  unusual  entries  which 
aroused  considerable  comment  was 
"The  Giggling  Pony."  He  is  owned 
by  Dwan  Monroe  and  proved  a  pet  of 
the  horse  show,  especially  to  his  ad- 
mirer, Marian  McDougall. 

*  *     * 

Beautiful  Women  Ride 
Handsome  Steeds  for  Honors 

Two  cleverly  attired  young  women 
from  the  South  were  the  center  of  ad- 
miration. Miss  Cecilia  Hoyt  de  Mille  of 
Hollywood  wore  white  riding  trousers 
with  a  long  dark  coat,  hat  to  match 
and  a  four-in-hand  of  the  latest  mode 
tied  snugly  around  her  neck  over  the 
white  shirt.  Her  boots  with  tips  of 
white,  her  gloves  and  boutonniere 
with  the  dash  of  color  in  kerchief 
was  the  magnet  for  admiring  eyes. 

Miss  Josephine  Thomas  of  Beverly 
Hills  wore  a  complete  outfit  of  dark 
broadcloth,  the  skirt  somewhat  longer 
than  many  and  her  boots,  though 
well  fitting,  were  subdued  in  tone  and 
texture.  Miss  De  Mille  and  Miss 
Thomas  were  inseparable  in  their 
companionship  throughout  the  entire 
event. 

*     *     * 

Pretty  Girls  and 
Petted  Ponies 

Margery  Cory  of  Berkeley  looked 
perfectly  charming  in  her  outfit.  She 
wore  light  riding  breeches  most  of 
the  time  with  a  coat  with  considera- 
ble flare.  Her  hat  was  broad  brimmed, 


and  her  tie  varied  in  hue,  according 
to  the  young  lady's  color  scheme  for 
the  day. 

"Patsy,"  is  her  beloved  pony's 
name — and  no  wonder  he's  such  a 
pet.  Miss  Seville  Shuey  of  Oakland 
wears  gray  a  great  deal,  her  entire 
habit,  from  tip  to  toe,  almost  match- 
ing exactly  whatever  color  she 
chooses  to  wear.  Her  "Molly  0"  is  a 
real  aristocrat  of  the  turf. 

I  am  describing  the  women,  of 
course,  in  these  society  columns,  but 
"Carnation  Silver,"  one  of  the  three- 
gaited  geldings  of  the  show  was  dis- 
played mostly  by  his  owner,  John 
Stewart  of  Seattle. 

Didn't  Diana  Dollar  look  wonder- 
fully attractive  on  "Bright  Eyes," 
the  blue-ribbon  pony?  This  clever 
little  miss  is  simply  "the  last  word" 
in  riding  togs  and  how  that  young 
lady  can  sit  the  saddle! 

Her  pony  is  always  correctly  at- 
tired, too,  every  bit  of  his  trappings 
being  exactly  up-to-date  and  smash- 

ingly  smart. 

*     *     * 

Matrons  in  Boxes 

Many  matrons  from  the  million- 
aire set  of  Burlingame,  San  Mateo, 
Palo  Alto,  Hillsborough,  San  F'aii- 
cisco  and  Piedmont  have  occupied 
boxes  during  the  Palo  Alto  Horse 
Show.  Prominent  among  them  are 
Mesdames  Tobin  Clark,  Kate  Nielson, 
George  Barr  Baker,  William  Cluff, 
Augustus  Taylor,  William  Matson,  P. 
E.  Bowles,  Henry  J.  Crocker,  Stewart 
Lowery,  Eugene  Dumesnil,  Margaret 
Heitman,  E.  S.  Heller,  Louis  T. 
Sharon  and  G.  H.  Mendell  Jr. 
*     *     * 

The  Fashionable 

Prominent  among  California's  most 
distinguished  society  folks  in  attend- 
ance this  week  at  the  Palo  Alto  Horse 
Show  we  note  the  following  who  sat 
in  the  boxes:  Messrs  and  Mesdames 
Herbert  Fleishhacker,  J.  D.  Zeller- 
bach,    P.    M.    Lonsdale,    William    H. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and   Stockton 

San   Francisco 

Telephone  Sutter  8560 

HOWARD    T.    BLETHEN.    Proprietor 


August  13,  1927 

Pool,  Cecil  de  Mille,  Stanley  Dollar, 
W.  B.  Weir,  A.  P.  Giannini,  J.  0. 
Tobin,  Joseph  D.  Grant,  A.  E.  Schwa- 
bacher,  Alexander  Hamilton,  Harvey 
Snodgrass,  Irving  Hellman,  Atholl 
McBean,  G.  Albert  Lansburgh,  C.  H. 
Merrill,  Mark  A.  McCann,  Selah 
Chamberlain,  Ross  Ambler  Curran, 
Charles  Dunphy,  John  Drum,  C.  R. 
Walter,  T.  T.  C.  Gregory,  C.  R.  Tobin, 
Sanford  Goldstein,  George  C.  Thomas 
Jr.,  Timothy  Hopkins,  Alfred  Swiner- 
ton,  L.  C.  Howard,  Louis  Oneal,  Les- 
lie Moore,  R.  S.  Moore  and  Ben  R. 
Meyer.  Doctors  and  Mesdames  Syd- 
ney Dannebaum  and  John  J.  Miller. 

If  you  haven't  found  the  time  to  go 
down  to  Palo  Alto  this  week  remem- 
ber there  are  two  more  performances, 
Saturday  matinee  and  Saturday 
night.  You  will  see  more  than  seven 
hundred  horses  in  this  show. 

Polo  matches  will  be  among  the  at- 
tractions with  Will  S.  Tevis  Jr.,  presi- 
dent of  the  Bloomfield  Hills  Stock 
Farm  sponsoring  the  two  thousand 
dollar  stake. 

Proceeds  from  the  Palo  Alto  Horse 
Show,  we  remind  you,  is  for  the 
Stanford  Home  for  Convalescent 
Children. 

*     *     * 

Engaged 

The  engagement  announcement 
this  past  week  which  aroused  pleas- 
ant interest  and  surprise  was  that  of 
Miss  Alberto  Morbio,  daughter  of 
Mrs.  Pio  Morbio  and  granddaughter 
of  the  late  Adolph  Sutro,  to  Dr.  Harry 
J.  Pruett.  The  betrothal  news  was 
made  known  at  a  luncheon  given  in 
the  Woman's  Athletic  Club  on  Sutter 
street. 

The  wedding  is  to  take  place  in  Oc- 
tober. 

Miss  Morbio  has  had  a  most  inter- 
esting life  since  her  debut  a  few  years 
ago.  She  went  into  training  at  Stan- 
ford Hospital  a  few  years  ago  and 
there  she  first  met  her  fiance.  A  year 
or  two  later  Miss  Morbio  accompan- 
ied the  Grenfell  expedition  to  Labra- 
dor and  there  passed  a  year  in  so- 
ciological work. 

The  relatives  of  the  bride-to-be  in- 
clude a  sister.  Mine.  Marguerite  de 
Maillv,  now  in  Europe,  and  two 
brothers,  Adolph  and  Carlo  Sutro 
Morbio. 

Dr.  Pruett  is  a  son  of  Mrs.  John 
Pruett  of  Fresno,  where  his  father 
was  a  pioneer  physician.  He  has  two 
brothers,  also  doctors.  Dr.  John  and 
Dr.  Alvin  Pruett.  both  practicing  in 
San  Francisco.  He  is  a  brother  of 
Mrs.   Thomas  Giffen   of   Fresno   and 

Mrs.  Elton  Hoffman  of  Reno. 

»     *     * 

Miss  Lucy  A.  Penney  of  Paterson. 
Now  Jersey,  was  hostess  at  a  birth- 
da)  dinner  given  at  the  Hotel  Whit- 
comb  in  Drury  Lane  on  Monday  eve- 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


The  marriage  of  Miss  Mary  C.  Kil- 
day,  daughter  of  Mrs.  M.  M.  Kilday, 
to  James  T.  Cotter,  took  place  on 
Wednesday  morning  at  8:30  o'clock 
at  the  Mission  Dolores  Church,  Father 
H.  Campton  officiating. 

Following  the  ceremony  the  imme- 
diate friends  and  relatives  were 
guests  at  a  wedding  breakfast  in  the 
Italian  Room  of  the  Hotel  Whitcomb. 

The  attendants  were  Mrs.  G.  C. 
Ahern,  the  bride's  sister,  who  was 
matron  of  honor  and  Mr.  E.  T.  Cot- 
ter, brother  of  the  groom,  who  acted 
as  best  man.  The  bride  wore  a  dress 
of  white  satin  with  a  lace  veil  and 
carried  a  bouquet  of  gardenias  and 
lilies  of  the  valley.  After  a  short  trip 
the  couple  will  make  their  home  in 
San  Francisco. 


ning.  Those  invited  to  the  affair  were 
Miss  L.  Duryee  of  New  York  City, 
Mrs.  Edith  S.  Todd  of  Philadelphia, 
Miss  Bernice  Hachmeister  of  Brook- 
lyn, and  Mr.  M.S.  Lucas  of  New  York 
City. 

$  £  $ 

The  Garden  of  Hotel  St.  Francis 
was  the  center  for  a  tea  Saturday, 
July  30th,  at  which  announcement 
was  made  of  the  engagement  of  Miss 
Livia  B.  Bianucci  to  Mr.  Nicholas  A. 
Buja.  A  large  basket  made  up  of  in- 
dividual corsages  of  assorted  flowers 
centered  the  table  and  the  guests  in- 
cluded: 

Misses  Rene  D.  Bianucci,  Ursula 
Frellson,  Clelia  Rispoli,  Florence 
White,  Kathleen  Crothman,  Evelyn 
Culverson,  Evelyn  Swanberg,  Alfihld 
Swanson,  Eileen  Combs,  Lillian  Nel- 
son and  Mrs.  Edward  Fliegle. 

*     *     * 
Married 

Miss  Ella  Christine  Sorenson, 
daughter  of  Captain  and  Mrs.  L.  M. 
W.  Sorensen,  was  married  to  Kenneth 
Clinton  Williams  on  Wednesday  eve- 
ning at  8  o'clock  at  the  Grace  Metho- 
dist Episcopal  Church,  Reverend  J.  H. 
Williams  officiating. 

The  attendants  were  Miss  Kather- 
ine  Larson,  maid  of  honor ;  Roscoe 
Sorensen,  best  man ;  Miss  Helen  Lan- 
glois  and  Mrs.  B  .C.  Picetti,  brides- 
maids, and  Donald  Thompson  and 
Jarvis  Williams,  ushers. 

After  the  ceremony  the  immediate 
relatives  and  friends  were  entertained 
by  the  bride's  parents  at  a  supper  in 
the  Italian  Room  of  the  Whitcomb 
Hotel. 

The  bride  wore  a  bouffant  dress  of 
white  satin,  trimmed  with  orange 
blossoms,  a  tulle  veil,  and  carried  a 
shower  of  white  roses  and  lilies  of 
the  valley. 

After  a  honeymoon  in  Canada,  the 
young  couple  will  return  and  make 
their  home  in  Mendocino  County. 


Pretty  Bride 

At  an  impressive  ceremony  per- 
formed Thursday  evening  (August 
4)  at  Christ  Church  Lutheran,  Miss 
Ada  Koepke  became  the  bride  of  Mr. 
Paul  Warren  Johnson.  Only  mem- 
bers and  close  relatives  of  the  two 
families  were  present. 

The  bride  was  given  in  marriage 
by  her  father,  Mr.  H.  J.  H.  Koepke. 
Her  gown  was  of  white  crepe,  and  the 
tulle  bridal  veil  was  held  in  place  by 
a  wreath  of  orange  blossoms.  She 
carried  a  shower  bouquet  of  garde- 
nias and  lilies  of  the  valley. 

Mrs.  Lee  Sorensen,  matron  of 
honor,  wore  peach  colored  satin  and 
carried  a  bouquet  of  bridesmaid's 
roses. 

Mr.  Edward  J.  Koepke,  brother  of 
the  bride,  acted  as  best  man.  Mrs. 
Elsa  Spencer,  the  bride's  sister,  ren- 
dered a  vocal  solo  preceding  the  serv- 
ice. 

Immediately  following  the  cere- 
mony the  guests  gathered  at  the  Clift 
Hotel,  where  an  attractively  appoint- 
ed wedding  supper  was  served. 

The  young  couple  left  on  a  honey- 
moon without  disclosing  their  destin- 
ation, and  upon  their  return  will  make 
their  home  in  Berkeley. 


Mr.  and  Mrs.  Le  Roy  Blessing  of 
Honolulu  are  here  following  an  ex- 
tended visit  in  Eastern  cities,  and  are 
guests  at  the  Clift  Hotel. 

Their  time  in  the  East  was  divided 
between  Washington,  Chicago,  where 
Mrs.  Blessing  pursued  a  special  course 
of  vocal  study  at  the  Normal  conser- 
vatory, and  Philadelphia,  where  they 
attended  the  national  convention  of 
the  American  Automobile  Associa- 
tion, of  which  Mr.  Blessing  is  secre- 
tary. 

The   Blessings   will   sail   for  home 
shortly  on  the  S.  S.  Matsonia. 
(Continued  on  page  12) 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


#LEj4SURE'SW4ND 


obey  no  wand  bui  pleasure's 

_  lorn  Moone. 


Public  Pronounce 
Movie  Verdict 

Now,  after  all  that  has  been  said, 
of  motion  picture  censorship — and 
what  the  public  wants,  and  what 
they  won't  patronize,  comes  the  ver- 
dict from  the  movie  patrons,  them- 
selves. 

The  great  "public  opinion"  of  which 
we  hear  so  much,  has  one  great  way 
of  talking,  and  that  is — through  the 
box  office. 

So,  we  find  here  in  San  Francisco, 
that  the  big  motion  picture  houses 
along  Market  street,  which  have  been 
giving  us  good  pictures  —  superior 
pictures  are  "holding  'em  out"  every 
night. 

The  St.  Francis  Theater,  after  re- 
peatedly telling  us  that  "The  Way  of 
All  Flesh"  was  to  be  followed  by 
"Beau  Geste,"  just  kept  on  showing 
the  first  named  picture. 
Why?  Public  demand! 
Packed  houses  at  the  St.  Francis, 
where  the  Emil  Jannings  powerful 
story  has  thrilled  thousands,  and  no 
doubt  convinced  hundreds — has  had 
its  counterpart  in  other  motion  pic- 

The  Granada  Theater,  with  "Met- 
ropolis," the  drawing  card,  has  broken 
even  the  "Topsy  and  Eva"  record 
when  the  Duncan  Sisters  appeared  in 
person,  so  we're  told.  Then,  the  War- 
field  with  Buster  Keaton  in  "College" 
established  a  new  record.  While 
"Chang"  at  the  California  brought  in 
such  big  returns  at  the  box  office 
that  the  managers  meditated  quite 
some  time  before  making  a  change — 
even  for  so  fine  a  picture  as  "The  Big 
Parade." 

So,  never  say  again,  that  the  pub- 
lic doesn't  want  good  pictures.  It 
does,  and  when  motion  picture  peo- 
ple give  it  something  out-of-the-ordi- 
nary,  the  public  in  general  fairly 
storm  the  movies. 

There  is  no  talk  quite  so  convinc- 
ing to  producers,  after  all,  as  the  cash 
register  in  determining  the  public 
pulse. 

It's  a  healthy  pulse,  too,  as  any  one 

must  admit! 

*     *     * 

Lurie 

"I  Love  You"  will  follow  the  run  of 
"The  Harem,"  now  on  its  final  week 
at  the  Lurie  Theater,  where  Isobel 


By  Josephine  Young 

Elsom  and  Alan  Brooks  play  the  lead- 
ing roles. 

Avery  Hopwood's  comedy  intro- 
duces many  interesting  twists  with 
flashes  of  humor  which  keeps  one 
laughing  and  intensely  amused  from 
start  to  finish.  The  clever  farce  will 
complete  its  engagement  at  the  Lurie 
Theater  Sunday  night,  August  21st, 
and  those  who  have  not  yet  had  the 
pleasure  of  seeing  it  have  this  week's 
opportunity. 

Johnny  Arthur,  stage  and  screen 
star,  will  be  the  principal  in  "I  Love 
You,"  his  last  appearance  here  being 
in  "The  Butter  and  Egg  Man." 


Alcazar 

"The  Alarm  Clock,"  by  Avery  Hop- 
wood,  an  amusing  farce-comedy  of 
lively  action  and  dashing  fun,  is  now 
on  the  stage  at  the  Henry  Duffy  Al- 
cazar Theater. 

Marion  Lord  is  as  captivatingly 
clever  and  funny  in  this  play  as  she 
was  in  "Meet  the  Wife,"  which  had  a 
long  run  at  the  Alcazar.  She  essays 
the  role  of  a  country  woman  who 
falls  victim  to  the  jazz  of  Broadway 
and  keeps  up  her  merry  mannerisms 
throughout  the  entire  comedy.  There 
is  a  lovable  quality,  too,  about  Mar- 
ion Lord — it  is  her  sincerity  and  her 
humanness,  I  think. 

Thomas  Chatterton  is  back  again 
and  does  some  fine  work  in  his  role 
of  Bobby  Brandon,  who  fails  to  recog- 
nize all  warning  against  joy-life. 
Henry  Duffy  has  brought  another 
star  to  his  popular  playhouse,  Char- 
lotte Treadway.  Her  part  is  import- 
ant. 

Walter  B.  Gilbert  directs  the  play 
and  the  settings ;  stage  appointments 
and  entire  production  are  a  credit  to 
him.  John  Stokes,  Alice  Buchanan,  C. 
Haviland  Chappell,  Robert  Adams, 
William  Macauley,  Zeda  Reed,  Rich- 
ard Ellers  and  John  Mackenzie  are  in 
the  cast. 

*     *     * 

President 

"The  Ghost  Train"  is  still  popular 
at  the  President  where  the  Henry 
Duffy  players  pour  out  their  full 
measure  of  merriment.  Leneta  Lane 
and  Earl  Lee  head  the  cast,  including 
John  O'Hara,  Lillian  Dean,  Ben  Tag- 
gert,  Dorothy  LaMar,  Joan  Warner, 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The  Alarm  Clock."  new  Henry  Duffy  produc- 
tion starring  Marion  Lord:  Thomas  Chatter- 
ton  also   in  the  cast. 

President,   McAllister  nr.  Market 


"The     Ghost     Train." 
comedy. 


Henry     Duffy     mystery 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Rosita,  popular  dancer  and  her  Spanish  Revue. 
Norman  Phillips  in  "A  Family  Revue."  featur- 
ing Norman,  aged  10.  Johnny  Hines  in  "White 
Pants    Willie."  screen. 

Orpheum,  O'Farrell  nr.  Powell 

Nick  Lucas.  "Crooning  Trouhadour";  Niohe, 
aquatic  star;  Albert  Lewis  presents  Jean 
Adair  and  Co.;  Other  stars,  Frank  Davis. 
Adelc  Darnell.  "Birdseed  Couple";  Connor 
Twins.   Duci    De   Kerekjarto.    royal    violinist. 

Pantages,  Market  at  Hyde 

Emil  Jannings,  Pola  Negri  in  "Passion." 
Vaudeville  octs   on    the   program. 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  nr.  22nd 

Pictures — Vaudeville. 


ON  THE   SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"The  Big  Parade,"  famous  war-time  picture 
at  popular  prices.  GIno  Scveri  conducting  the 
California  orchestra. 

Cameo.  Market  opp.  Fifth  street 

"Old  Shoes,"  Sat.:  "The  Kinc  of  the  Saddle." 
Sun..  Mon. :  "Dream  Street."  Tues..  Wed., 
Thurs. :    "Salome."   Fri..   Sat. 


Casino.  Ellis  at  Mason 


"The  Speeding  Venus"  and  "The  Handsome 
Brute."  doulile  hill.  Sat.;  "The  Manic  Gar- 
den."  Sun. 

Granada,  Market  at  Jones 

"Rolled  Stockings,"  Louise  Brooks,  James  Hall. 
Maurice  Gunsky    in   person. 

St.  Francis,  Market  bet.  5th-6th. 

"The  Way  of  All  Flesh"  may  continue  another 
week,  with  Emil  Jannings  in  the  starring  role. 
This  remarkable  picture  will  he  followed  by 
"Beau    Geste"    with    change    of    program. 

Warfield,  Market  at  Taylor 

"The  Stolen  Bride,"  Billie  Dove.  Fanchon  and 
Marco.  "Masks,"  stage  feature.  Zilla  Simpson. 
soprano    singer. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"Marriage,"  Virginia  Valli ;  and  "No  Man's 
Gold,"  Tom  Mix,  double  hill.  Sat.:  Laura  La 
Plante,  "Beware  of  Widows,"  Sun.;  Charlev 
Murray  and  George  Sidney,  "Lost  at  the 
Front."   Mon..  Tues.,   Wed. 


August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Thomas  Brower,  Ronald  Telfer,  Hen- 
ry Caubisens  and  Westcott  Clarke. 
This  play  is  now  entering  its  tenth 

week. 

*  *     * 

Orpheum 

Nick  Lucas,  "The  Crooning  Trouba- 
dour" and  famous  Brunswick  record 
artist,  is  to  be  the  headliner  at  the 
Orpheum  Theater  for  the  week  begin- 
ning this  Saturday  matinee.  Nick 
Lucas,  with  his  guitar,  will  have  a 
program  of  his  record  song  hits. 

Other  features  on  this  all-new  bill 
will  include  Duci  De  Kerekjarto, 
royal  violinist  virtuoso,  with  Maurice 
Eisner  at  the  piano;  Jean  Adair,  the 
famous  character  actress,  and  her 
company  in  "The  Old  Aristocrat" ; 
Frank  Davis  and  Delia  Darnell,  "The 
Birdseed  Couple,"  in  a  new  farce  com- 
edy entitled  "Auto  Row" ;  Sidney 
Marion  with  Ottalie  Corday,  musical 
comedy  highlights,  in  "Divertise- 
ments";  The  Connor  Twins,  Thelma 
and  Velma,  with  a  song  and  dance  of- 
fering ;  Niobe,  the  international 
aquatic  marvel;  The  Wonder  Girl  in 
a  surprise  novelty  act,  complete  the 

program. 

*  *     * 

Golden  Gate 

Rosita,  one  of  the  most  popular 
dancers,  appears  at  the  Golden  Gate 
Theater  this  week,  assisted  by  her 
Spanish  orchestra  in  a  striking  Span- 
ish revue  with  Paco  Moreno  and  Pil- 
arcia  in  the  act. 

Sharing  headline  honors  will  be 
Mr.  and  Mrs.  Norman  Phillips  of  the 
George  White  "Scandals,"  with  Nor- 
man Phillips  Jr.,  in  "A  Family  Re- 
vue," featuring  young  Phillips,  ten 
years  of  age.  Tempest  and  Dickin- 
son, comedians,  are  other  headline 
stars.  William  and  Weston  and  other 
Orpheum  circuit  stars  are  on  the  pro- 
gram. 

Johnny  Hines  in  "White  Pants 
Willie"  is  the  feature  of  the  screen 
with  the  comical  screen  actor  in  a 
"cyclone  of  mirth."  Claude  Sweeten 
and  his  Golden  Gate  orchestra  give 
special  musical  numbers. 


Cameo 

The  popular  Cameo  Theater  on 
Market  street,  right  opposite  Fifth 
street,  is  to  have  some  very  specially 
attractive  pictures  this  coming  week. 
especially  notable  being  the  D.  W. 
Griffith  production.  -Dream  Street." 
in  which  Carol  Dempster  is  the  star. 
This  is  one  of  the  splendid  Griffith 
pictures  with  great  dramatic  work 
dominating  the  story. 

"Old  Shoes"  is  on  the  screen  Sat- 
urdav  for  the  final  showing  and  on 
Sunday  will  be  screened  "The  King 
of  the  Saddle."  which  is  a  thrilling 
picture.     "Salome"    will   be   screened 


Friday  of  the  coming  week.  News 
reels  and  many  outstanding  films  are 
also  screened. 

*  *     * 

Warfield 

"The  Stolen  Bride,"  starring  Billie 
Dove,  is  the  screen  feature  at  the 
Warfield  Theater,  starting  Saturday, 
in  which  the  lovely  star  plays  the 
part  of  a  beautiful  countess,  with 
Lloyd  Hughes  playing  opposite. 

The  picture  is  a  mixture  of  drama, 
action  and  court  intrigue.  A  princess, 
a  scheming  prince,  a  loyal  and  hand- 
some peasant,  a  dancer  with  designs 
on  a  baron,  and  the  baron  jealous  of 
the  countess'  admiration  for  the 
peasant,  make  up  the  fabric  of  the 
story  through  which  the  plot  finds  its 
way. 

Walt  Roesner  leads  the  orchestra 
and  Nell  Kelly  will  appear  in  her 
lively  dance  measures  with  other 
Fanchon  and  Marco  attractions. 

*  *     * 

St.  Francis 

Judging  by  the  way  the  St.  Francis 
Theater  is  still  holding  'em  out  this 
week,  as  we  go  to  press,  there  is  every 
possibility  that  "The  Way  of  All 
Flesh"  may  stay  on  for  its  sixth  week. 
If  it  does,  it  will  attain  the  high  rec- 
ord of  "The  Merry  Widow"  and  "Be- 
hind the  Front,"  the  two  other  films 
which  share  these  honors  for  long 
runs.  From  all  appearances  it  looks 
as  if  the  present  picture  may  stay  on. 
Following  this  Emil  Jannings'  tri- 
umph of  the  screen  will  be  shown 
that  other  famous  story,  "Beau 
Geste,"  with  Ronald  Colman,  Neil 
Hamilton,  Noah  Beery  and  Alice 
Joyce  as  principals. 

*  *     * 

California 

"The  Big  Parade."  a  King  Vidor 
production,  is  on  the  screen  at  the 
California  with  John  Gilbert.  Renee 
Adoree,  Karl  Dane.  Tom  O'Brien  the 
principals,  and  Hobart  Bosworth. 
Claire  McDowell,  Rosita  Marstini, 
other  stars  in  a  picture  which  is  rec- 
koned as  an  outstanding  cinema  pro- 
duction. 

This  photoplay  formerly  was  pre- 
sented at  top  notch  prices,  and  now 
that  we  have  another  chance  to  see 
it  at  regular  prices,  the  California 
Theater  will  no  doubt  have  crowded 
performances.  Humor,  pathos  and  vi- 
brating war  events  punctuate  the 
film  and  there  is  not  one  dull  moment 
throughout  all  the  thrilling  story. 

John  Gilbert  is  entirely  different  in 
this  picture  from  that  of  any  other 
in  which  he  has  appeared  as  star. 

Gino  Severi  provides  high  musical 
entertainment  in  concert  selections 
with  the  "California  orchestra." 
Grace  Rickards  and  Frances  Huntley 
are  at  the  organ. 


Pant ages 

Emil  Jannings,  whose  phenominal 
rise  to  fame  is  a  matter  of  cinema 
history,  will  be  on  the  screen  this 
week  at  Pantages  Theater  with  the 
exotic  and  emotional  actress,  Pola 
Negri,  playing  opposite  in  a  picture 
entitled  "Passion." 

The  picture  is  an  adaptation  of  the 
story  of  Countess  Du  Barry,  with 
Emil  Jannings  appearing  in  the  role 
of  King  Louis  XIV.  Ernst  Lubitsch 
directed  the  picture.    Vaudeville  acts 

are  additional  attractions. 

*     *     * 

Summer  Symphony 

Vladimir  Shavitch,  conductor  of 
Symphony  orchestras  in  South  Ameri- 
ca, London,  Paris  and  Berlin,  and  his 
wife,  Tina  Lerner,  universally  known 
as  the  world's  great  woman  pianist, 
gave  music-lovers  an  evening  last 
Tuesday,  at  the  ninth  Summer  Sym- 
phony concert,  which  will  long  be 
cherished  as  a  "feast  of  elegance." 

Shavitch  captivated  10,000  enthu- 
siastic people  in  the  San  Francisco 
Exposition  Auditorium,  many  of 
whom  'rose  and  shouted  "Bravo"  as 
the  program  unfolded. 

Much  has  been  said  of  Tina  Lerner 
as  a  pianist,  but  to  watch  her  play  as 
well  as  to  hear  this  glorious  exponent 
of  the  piano  was  a  privilege.  She 
played  the  Grieg  concerto  for  piano 
and  orchestra,  A.  minor,  as  I  never 
expect  to  hear  it  played  again.  It  was 
a  revelation,  and  she  used  no  notes, 
nor  did  her  husband,  Vladimir  Sha- 
vitch.  Oh,  the  art  of  their  work! 

"Don  Juan,"  a  Tone  Poem  by 
Strauss;  "The  Preludes,"  Liszt;  and 
the  Berlioz  Overture,  "Benvenuto 
Cellini"  were  played  in  Part  1  of  the 
last  Summer  Symphony  concert. 
Then  came  that  remarkable  Orches- 
tral Movement  "Pacific  2-3-1"  with 
its  locomotive  theme  unlike  anything 
we  have  ever  heard  before,  realistic 
train  interpretation  —  a  sensation, 
most  assuredly.  "The  Prelude  to  Lo- 
hengrin," and  another  Wagner  num- 
ber. "Ride  of  the  Valkyries" — and 
then  all  too  soon  the  magnificent 
Symphony  concert  became  a  vibrat- 
ing memorv. 

*     *     * 

Granada 

"Rolled  Stockings."  featuring  Para- 
mount Baby  Stars  of  1927,  comes  to 
the  Granada  Theater  Saturday  with 
Louise  Brooks  taking  the  role  of  a 
pretty  co-ed.  James  Hall.  Nancy  Phil- 
lips. El  Brindel.  Richard  Arlen  and 
the  screen  favorite  David  Torrence 
are  in  the  cast. 

It  is  the  story  of  a  family's  white 
sheep  and  black  sheep  on  the  college 
campus.  The  California-Washington 
crew  race  held  on  the  Oakland  estu- 
ary forms  one  of  the  thrilling  cli- 
maxes in  the  story. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  192 


RADIO 

By  C.  J.  Pennington 


facturers  of  radio  receiving  sets  and 
accessories  will  be  represented. 

A  feature  of  the  show  is  to  be  a 
several  day  gathering  here  of  radio 
dealers  from  all  sections  of  the  State. 
Plans  have  been  completed  for  the 
decoration  of  Market  street  from  the 
Ferry  to  the  Civic  Center  in  honor  of 
these  visitors.  There  will  be  special 
illumination  of  the  city  hall  and  au- 
ditorium for  the  event.  Plans  also  call 
for  the  elaborate  decoration  and  in- 
terior illumination  of  the  auditorium. 


C.  J.  Pennington 

Radio  Show 

The  fourth  annual  Pacific  Radio 
Show  will  put  California  on  the  map 
in  terms  of  radio  in  a  way  that  no 
other  show  of  its  kind  has  ever  at- 
tempted, according  to  plans  disclosed 
here  yesterday  by  the  Pacific  Radio 
Trade  Association,  under  whose  aus- 
pices the  big  exhibit  will  be  held  in 
the  auditorium  here,  August  20th  to 
27  th. 

Arrangements  have  been  effected 
for  the  simultaneous  broadcasting  of 
the  show  programs  nightly  over  sta- 
tions scattered  from  Los  Angeles  to 
Seattle.  This  will  be  done  from  a 
glass  enclosed  broadcasting  studio 
situated  on  the  stage  in  the  auditor- 
ium with  all  of  the  operations  of  the 
broadcasting  and  control  rooms  in 
full  view  of  the  audience. 

"California  has  always  taken  a 
leading  part  in  radio  development  in 
the  United  States  and  we  have  had  a 
desire  to  advertise  this  fact  so  that  the 
entire  Pacific  Coast  would  be  aware 
of  this  leadership,"  said  Leo  J.  Mey- 
berg,  chairman  of  the  show  commit- 
tee for  the  Radio  Trade  Association. 

Through  the  co-operation  of  the 
broadcasting  stations  around  the  bay 
the  radio  public  will  have  an  oppor- 
tunity to  meet  personally  many  radio 
stars  of  note.  These  will  broadcast 
from  the  show  studio  and  show  visi- 
tors are  to  be  permitted  to  meet  the 
unseen  artists  of  the  air  who  enter- 
tain vast  audiences  nightly  through 
the  medium  of  the  genie  "radio." 

The  show  will  be  an  example  of  the 
latest  refinements  and  improvements 
in  the  products  of  America's  young- 
est industry — radio.   Scores  of  manu- 


Broadcasting  Organ 

KPO's  new  825,000  philharmonic 
organ,  which  was  recently  installed 
in  the  station's  main  studio,  will  be 
dedicated  on  Tuesday  evening,  Aug- 
ust 16  in  an  hour's  recital  of  classical 
masterpieces  by  Uda  Waldrop,  the 
station's  official  organist,  the  pro- 
gram beginning  at  8  o'clock. 

This  great  instrument,  which  is 
probably  the  first  of  its  kind  installed 
in  a  radio  studio,  was  designed  ac- 
cording to  the  specifications  of  Wal- 
drop and  embodies  his  ideas  as  to  the 
best  tonal  effects  for  radio  reproduc- 
tion. While  its  tone  is  not  particular- 
ly intended  to  be  pleasing  in  straight 
organ  work,  it  is  voiced  to  make  defin- 
ite impressions  of  definite  character 
on  a  sensitive  radio  microphone. 

The  layout  of  the  tonal  family  in 
KPO's  new  organ  runs  more  toward 
the  orchestral  than  to  the  straight 
organ.  The  string  family  and  flutes 
will  be  well  represented.  In  the  orches- 
tral families  there  will  be  the  trum- 
pet, French  horn,  clarinet,  English 
horn  and  oboe. 

According  to  the  officials  of  the 
Welte  Organ  Company  of  New  York, 
builders  of  the  instrument,  KPO's  or- 
gan is  the  first  to  have  been  designed 
primarily  for  broadcasting.  The  man- 
agement of  KPO  has  given  organ 
music  a  prominent  place  in  the  sta- 
tion's programs,  and  has  worked  six 
years  towards  the  objective  of  pos- 
sessing an  instrument  that  could 
broadcast  pipe  organ  music  with  true 
fidelity. 

Following  the  dedication  of  the  new 
KPO  organ  on  Tuesday  evening, 
August  16,  Waldrop  will  present  a 
weekly  recital  from  the  station.  The 
evening  of  the  week  and  hour  will  be 
announced  later  by  the  KPO  manage- 
ment. 


Opera  on  the  Air 

The  National  Opera  Company,  un- 
der the  direction  of  Max  Dolin,  wil 
present  the  opera  "Carmen"  Monday 
August  22nd,  from  8  to  9  p.  m.  over 
the  Pacific  Coast  Network. 

Bizet  did  not  write  "Carmen"  until 
toward  the  end  of  his  career.  The 
work  came  in  for  so  much  criticism 
that  he  believed  it  a  failure  and  died 
almost  of  a  broken  heart.  The  oppo- 
sition was  largely  racial — Bizet  was 
a  Jew — for  as  events  proved  "Car- 
men" was  to  share  with  "Faust"  the 
distinction  of  being  the  most  popular 
of  all  French  operas. 

"Carmen"  is  founded  on  a  novel  by 
Prosper  Merimee.  It  tells  of  the  Span- 
ish gypsy  "Carmen,"  a  woman  of  au- 
dacious coquetry  and  charm,  who, 
however,  wild  and  dissolute  she  may 
have  been,  was  yet  faithful  to  the 
gypsy  law.  Don  Jose  first  came  to 
know  her  when  she  worked  in  a  cigar- 
ette factory  in  Seville  and  was  arrest- 
ed for  stabbing  another  girl.  As  cor- 
poral of  the  guard  he  became  so  vic- 
timized by  her  daringly  used  charms 
that  he  aided  in  her  escape  and  fled 
with  her  to  the  mountains.  For  her 
sake  he  became  a  deserter  from  the 
army  and  gave  up  his  former  sweet- 
heart to  join  the  gypsy  smugglers, 
among  whom  he  became  a  Chieftain. 
But  Carmen  soon  wearied  of  him  in 
favor  of  Escamillo,  a  bull  fighter. 
Running  away  from  the  gypsy  camp 
and  terrified  by  the  warning  of  the  ' 
cards  that  she  is  to  meet  her  doom, 
Carmen  goes  to  Seville.  Don  Jose 
goes  in  pursuit  and  after  one  last  ap- 
peal stabs  her  just  as  Escamillo 
emerges  in  triumph  from  the  bull 
ring,  hoping  to  find  his  reward  in 
Carmen's  arms.  Don  Jose  flings  him- 
self upon  the  dead  body  of  his  lost 
love  and  in  a  last  despairing  cry  as 
the  gypsy's  life  blood  pours  from  the 
wound. 


Rumanian  automobile  dealers  have 
no  such  used  car  problems  as  those 
which  harass  their  brothers  in  the 
United  States  and  other  countries. 
Used  cars  in  Bucharest,  the  capital 
of  Rumania,  bring  about  40  per  cent 
more  than  they  would  in  the  United 
States. 


August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Programs 


KFI— EARLE  C.  ANTHONY,  INC. 


Sunday,  August  14 

10 :00  a.  m. — Morning    Services    direction    of    Los    An- 
geles Church  Federation. 

6:00  p.  m.— Boris    Myronoff.    concert    pianist. 

6:58  p.m. — Father     Ricard's     sunspot     weather     fore- 
cast. 

7  :00  p.  m. — Aeolian  organ  recital.    Alex  Reilly  at  the 
console. 

8:00  p.m. — Packard  classic  hour. 

9.00  p.  m.  —National     Broadcasting     Company,     Bible 
drama     "Lot's     Wife"     broadcast    over     the     Pacific 
Coast  Network. 
10-00  p.  m.— Billy  Cox  and  his  Packard  Eight  Orches- 
tra with  the  Dare  Sisters,  soloist. 


Monday,   August    15 

5  -.30  p.  m.— Carl    Hansen,    musical   saw. 

6  :15  p.  m. — -Radiotorial. 

6  :30  p.  m. — Gamut  Male  Quartet. 

7:00  p.m. — Gene  Johnston's    Music   Box    Hour,    Craig 

Leitch.   tenor.  Gene  Johnston   Trio. 
8:00  p.  m. — National    Broadcasting    Company,    Grand 

Opera.   "Der  Freischutz." 
9:00  p.m. — Classical     program     arranged     by     Alma 

Frances   Gordon. 
10:00  p.  m. — Purcell      Mayer,      violinist,      and      Lilyan 

Ariel,  pianist. 


Tuesday,   August    16 

5:30  p.m.— The    Dragon    Hawaiians. 

6:00  p.  m.— Talk  on   the   Hollywood    Bowl   Concerts  by 
Sarah   Ellen   Barnes. 

6:30  p.m. — Vest    Pocket  program. 

6:15  p.  m— Prof.    Carl    S.    Knopf. 

7  :00  p.  m— Los    Angeles    Fire   Department   Orchestra, 
and    Helen   Guest,  soloist. 

8:00  p.  m.— Song  recital  by  Virginia  Flohn  and  Rob- 
ert Hurd. 

9:00  p.  m.—  National     Broadcasting     Company       Hits 
and  Bits  of  The  Argentine." 
10:00  p.m. — Collegiate    Aeolians    Danch    Orchestra. 

Wednesday,   August   17 

5  :30  p.  m.— Sebastians    Cotton    Club    Orchestra. 

6:15  p.m.— Dr.    George    A.    Cole,    on    the    Radiotunnl 
Period.  -.***_* 

6:80  p.  m.— Bill   Funk  and  his  Packard  Six  Orchestra 
with    Irene   Langley.   soloist. 

7  :30  p.  m  —  Nick    Harris,    detective   stories    and    talks. 

8*00  p.  m.— California      Petroleum     Corporation      pre- 
senting   Paul    Roberta. 

9:00  p.m.     National     Broadcasting    Company    drama, 

"The  Happy  Prince." 
10:00  p.  in-     Virginia   McCoy,  contra-contralto. 

Thursday.   August    1H 

5:30  p.m.— Elkin's   and    Hire's    Dixieland    Orchestra. 
6:15p.m.     Griffith  Jones  on  the  Radiotorial  Period. 

6:30p.m.  — Don    Parker,    popular   pianist. 
7:00  p.  m.  — Pastel  Trio, 
s  :00  p.m.  -KFI  drama  hour. 

B  :80  p.  m.— Program    by    Mrs.    Edward    C.    trossman. 
contralto.  _  .  ,, 

9:00  p.m.      National      Broadcasting     Company     Light 
Opera.   "The  Red   Hussar." 
10:00  p.  m.  -Program    of    modern    classical    music. 

Friday,    August    19 

5:80  p.* m,— Henry  Starr,   pianist   and   vocalist. 

6:00  p.  m.— Talk  on   the  Hollywood    Bowl    Concerts  by 

Strata  Ellen  Barnes. 

6:16  p.m.— Madams  Kelson,  psychologist 
B:80p.m.     Claries  Russell  and   Leslie   Adama. 
,   00  p  m.   -Program    by    Paul    Roberta    with    Haroin 

Uulholten  and   forks  Copaland,  violinists. 
g  mi  p,  m.     Program  of  popular  music 
:i  tin  p.m.     National    Broadcasting   Company  program 

"An    Hour    in    Memory    Lane." 

ic  : >.  m,   -Dresden  Girls  Trio. 

Saturday,    August    20 

.">  :80  p.  IB.—  Matinee   program, 
p    m.      Radiotorial    Period. 

6:80p.m.     Vest    Pocket  program 

p  m.     Felipe    Delgado    and    Edna    Clark    Muir. 

pianist    in    Media    Horn    Bspanola. 

8:00  p    m       National  Broadcasting  Company  program. 
p,  m.      Program    by    Maunne    Dyer,    James    Bur- 
rougha,   tenor,   and    Lilyan.    pianist 
LO :00  p.  m.— Packard    Radio  Club. 
tl:00p.m.      KFI    Midnight    Frolic. 


5  :30  to  6  :30  p.  m—  Brother     Bob's     club  ;     Boy     Scout 
program. 

7  :00  to  7  :30  p.  m.— Amusement       information  :       news 

broadcast. 

8  :00  to  9:00  p.  m. — Special    program   by    Builders*    Pal- 

ace Exhibit. 
9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 
Ducks. 

Tuesday.  August  16 

2:45  p.m.— Baseball. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 

7  :00  to  7  :30  p.  m. — -Amusement       information  ;       news 
broadcast. 


Wednesday,  August  17 

10  :30  a.  m.— Martha   Lee. 

2  :45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m.— Athen    Athletic    club    orchestra. 

7  :00  to  7  :30  p.  m.— Amusement       information  ;       news 
broadcast. 

8  :00  to  9  :00  p.  m. — Educational    program. 

9  :00  to  10  :00  p.  m.— Special  program. 


Thursday,  August  18 

2  :45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m.— Brother   Bob. 

6  :30  to  7  :00  p.  m. — Ern    Russell    in    "song    and    story," 

courtesy  Osgood  Drug  Company. 

7  :00  to  7  :30  p.  m. — Amusement       information  ;       news 

broadcast. 


Friday,  August   19 

10:30  a.  m.— Martha  Lee. 

2  :45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7  :00  to  7  :30  p.  m.— Amusement       information  ;       news 

broadcast. 

8  :00  to  9  :30  p.  m. — -Community      night      program      by 

Suisun-Fairrield,  Cal. 

9  :30  to  10  :30  p.  m. — Athens    Athletic    club    orchestra. 


Saturday,  August  20 

2  :45  p.  m. — Baseball. 

7  :00  to  7  :30  p.  m. — Amusement        information  ;       news 
broadcast. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday.   August    14 

11  :00  a.  m. -  First    Baptist    Church    service,    Oakland. 

6  :30  to  7  :30  p.  m. — Concert  by  Bern's   Little  Symphony 

Orchestra. 
7:30  p.m. — Weather  and  baseball. 

7  :35  to  9  :00  p.  m.-  First    Baptist    Church   service.  Oak- 

land. 
9:00  to  10:00  p.  m. —  National     Broadcasting     Company 
program. 


KLX— OAKLAND    TRIBUNB 
OAKLAND— 508 
Monday.    August    15 
10:30a.  m.     Martha    Lee;    George    Ksaetpp, 


Monday.    August    15 

11  :30  a.  m.  to  1 :00  p.  m. — Hotel     Leamington     luncheon 

concert. 
12:30.    weather:    1:00.    weather:    1:03,    S.    F.    stocks; 

1  ;08,   N.   Y.  stocks. 

4  :00  to  5  :00  p.  m.  —  Frank     Ellis     and     his      Hotel      St. 

Francis  dance  orchestra. 
5:30  to  6:00  p.  m.—  KC.0    Kiddies'    Kluh. 
•;  :00  to  6  :46  p.  m,     Stanislas    Bern's    Little    Symphony. 
fi  :«G  p.  m.— "What's    Happening    in    the   World."    John 

D.  Barry. 

',    baseball;    7:08,    S.     F.    produce, 

grain,    cotton;    7:16.    S.    F.    stocks    (closing);    "  =23. 

N.   Y.   stocks    tclosing). 

5  :00  to  9  :00  p.  m.— National      Broadcasting      Company 

program. 
9:00  to  9:20  p.  m.  —  "Chats   About   New   Books." 

Tuesday.  Ausrust   16 

11  :30  a.  m.  to  1  :00  p.  m.— Hotel     Leamington    luncheon 
concert. 

18:80,    weather:    1:00.    weather:    1:03.    S.    F.    stocks; 
1  ;0S,  N.  Y.  stocks. 

o8  :00  p.  m.— Pacific     Radio     Trade     Association 
concert. 

4  :00  to  5:00  p.  m.— Hotel    St.    Francis    Concert  Orches- 
tra. 

6  00  to  6:55  p.  m. — Stanislas    Bern's    Little    Symphony. 

news;    T  :03.    weather;    T:«6,    baseball:   7  :0^.   S,  F. 
produce,  grain,  cotton:  7:16,  S.   K.  stocks  (cJaeing)  : 
N.   Y.  stocks    tclosing  i. 


8:00  to9:00  p.  m.— (Oakland    studio)— The    Pilgrims. 

9  :00  to  10  :00  p.  m.— National     Broadcasting     Company 

program. 
10:00  to  10:30  p.  m.— "HM"   and    "JP"   entertain. 

10  :30  to  11  :00  p.  m.— Surprise  broadcast. 

Wednesday,  August  17 

11  :30  a.  m.  to  1  :00  p.  m. — Hotel  Leamington  luncheon 
concert. 

12:30,  weather;  1:00,  weather;  1:03,  S.  F.  stocks: 
1 :08.  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m.—  Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5  :00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

6  :00  to  6:55  p.  m. — Bern's    Little   Symphony. 

6:55.  news;  7:03,  weather;  7:06,  baseball:  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing); 
7:23,  N.  Y.  stocks    (closing). 

8  :00  to  9:00  p.  m.— Vacation    program.     Road    informa- 

tion. 

9  :00  to  10  :00  p.  m. — National     Broadcasting     Company 

program. 

10  :00  to  12  :00  p.  m.— John     Wolohan's     Californians. 


Thursday.  August  18 

11 :30  a.  m.  to  1 :00  p.  m. — Hotel  Leamington  luncheon 
concert. 

12:30,  weather;  1:00.  weather;  1:03,  S.  F.  stocks; 
1 :08,  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert, 

4  :00  to  5  :00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

5:00  to  6:00  p.  m. — "Friends  to   Boys." 

6:00  to  6:55  p.  m. — Bern's   Little   Symphony. 

6:55.  news;  7:03.  weather:  7:06.  baseball:  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23.  N.  Y.  stocks    (closing). 

8  :00  to  9  :00  p.  m. — Program  by  the  Wharry  Lewis 
Quintet. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company 
program. 

10:00  to  12:00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 


Friday.  August  19 

11 :30  a.  m.  to  1  :00  p.  m. — Hotel  Leamington  luncheon 
concert. 

12:30.  weather:  1:00.  weather:  1:03.  S.  F.  stocks; 
1  :08.  N.  Y.  stocks. 

2:00  to  3:00  p.  m.— Pacific  Radio  Trade  Association 
concert. 

4:00  to  5  :00  p.  m.— Hotel  St.  Francis  Concert  Orches- 
tra. 

5:30  p.  m. — Wise   man    from    the   Land-O-Health. 

6:00  to  6:45  p.  m. — Bern's    Little   Symphony. 

6  :45  to  6  :55  p.  m. — "Weekly    Financial    Review." 

6  :5.t.  news;  7:03.  weather:  7:06,  baseball:  7:08.  S.  F. 
produce,  grain,  cotton:  7:16,  S.  F.  stocks  (closing); 
7:23.  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m. — Western    Artist    Series. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company 
program, 

10:00  to  11  :00  p.  m.-  Hotel  St.  Francis  dance  orches- 
tra. 


Saturday.  August  20 

11  :S0  a.  m.  to  1 :00  p.  m. — Hotel  Leamington  luncheon 
concert. 

12:30.  weather:  1:00.  weather;  1:03,  S.  F.  stocks; 
1  :0s.   N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5:00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

8  :00  to  9  :00  p.  m. — National  Broadcasting  Company 
program. 

9:00  to  10:00  p.  m.— Program  by  the  International 
Four. 

10  :00  p.  m.  to  1 :00  a.  m. — Wilt    Gunzendorfer's    Band. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO — 422 

Sunday.    August    14 

8 :4£  to  4  :30  p.  m. — Broadcast  of  baseball  game. 
6:00  to  6:30  p.  m. — States  Restaurant  orchestra. 
6:30  p.m. — Baseball  scores. 

6  :35  to  8  :35  p.  m. — Palace    Hotel    concert    orchestra. 
B  :8G  to  10:00  p.  m. — Fairmont  Hotel    concert    orchestra. 


Monday.    August    15 

6  :45.  7  llS  and  7  :46  a.  m.  —Health    exer.- 

B  :00  a.  m.  —  Sperry   Flour  happy   hour. 
10:30  to  10:45  a.  m. — Ye    Towne   Cryer   service. 
11 :30  to  12  :50  p.  m. — Program    by    Kane'*    Hawaiians. 
12  noon — Time  signals.  Scripture   reading. 
12  :50  p.  m.—  Stock   market    quotations. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


Radio  Program 


August  13,  192 


1  :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 
3  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 
6:30  to  7:00  p.  m. — States    Restaurant   orchestra. 

7  :00  to  7  :30  p.  m.— Fairmont    Hotel    concert    orchestra. 

7  :30  to  S:00  p.  m. — DX. 

8  :00  to  9  :00  p.  m.— Program   by  National   Broadcasting 

Company  over   Pacific  Coast  network. 
9:00  to  10:00  p.  m. — Program     for    Shell     Company    of 

California.    KPO-KFI. 
10  :00  p.  m.  to  12  midnight— KPO's    variety    hour. 


Tuesday,  August  16 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 

H  :00  to  9  :00  a.  m.— Sperry  Flour  happy  hour. 

10  :00  to  10  :30  a.  m. — Domestic   economist. 

10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

11 :30  to  12  :50  p.  m. — Program    by    Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12:50  p.  m. — Stock    market    quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra, 

2  :45  to  4  :30  p.  m. — Broadcast    of    baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's   hour. 

C  :00  to  6  :30  p.  m. — Ye  Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — -Fairmont    Hotel    concert    orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8  :00  to  9  :00  p.  m.- — Dan    Casey's   fireside  hour. 

9:00  to  10:00  p.  m. — National    Broadcasting    Company's 

program. 
10:00  to  11 :00  p.  m.— Palace   Hotel   dance  orchestra. 

Wednesday.  August  17 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11  :30  to  12  :50  p.  m. — Program    by    Kane's    Hawaiians. 

12  noon — Time   signals.    Scripture    reading. 
12  :50  p.  m.  — Stock    market    quotations. 

1  :00  to  2:00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m.— Broadcast  of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace   Hotel    concert    orchestra. 

5:30  to  6:00  p.  m.— Children's  hour. 

6:00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

C  :30  to  7  :00  p.  m. — States   Restaurant   orchestra. 

7  :00  to  7  :30  p.  m.— Fairmont    Hotel    concert    orchestra. 

7  :30  to  8  :00  p.  m.— DX. 

8  :00  to  9  :00  p.  m.— Program     by     the     At\vr,ter     Kent 
Artists. 

9  :00  to  10  :00  p.  m. — National    Broadcasting    Company's 

program. 
10:00  to  11 :00  p.  m. — States    Restaurant   orchestra. 


Thursday,  August  18 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :0U  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 
10:00  to  10:30  a.  m. — Domestic    economist. 
10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

11 :30  to  12:50  p.  m. —  Program    by    Kane's    Hawaiians. 

12  noon— Time  signals.   Scripture   reading. 

12:50  p.m. — Stock  market   quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast   of   baseball   game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert    orchestra. 

5:30  to  6:00  p.  m.— Children's  hour. 

6  :00  to  6:30  p.  m.— Ye  Towne   Cryer  service. 

6  :30  to  7  :00  p.  m.— States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.  m. — DX. 

9  :00  to  10  :00  p.  m.— National    Broadcasting    Company's 
10:00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 


Friday,   August    19 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

10:45  a.  m.— Ninon,    fashion    critic  of  The    Chronicle. 

11:30  to  12:50  p.  m. —  Program    by    Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12:45  p.m. — Commonwealth    luncheon   at   Palace  Hotel. 

1 :30  to  2:00  p.  m.— Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m.— Broadcast  of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert    orchestra. 

5  :30  to  6  :00  p.  m. — Children's   hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States    Restaurant    orchestra. 

7  :00  to  7  :20  p.  m.— Book   review. 

7  :20  to  7  :30  p.  m. — Sports-on-the-air. 

7:30  to  8:00  p.  m.-DX. 

S  :00  to  9  :00  p.  m.— Program,      featuring      the 

orchestra. 
9:00  to  10:00  p.  m. — National     Broadcasting     Company 

program. 
10:00  to  11 :00  p.  m. — States    Restaurant  orchestra. 


Saturday,  August  20 

6:45.  7  :15  and  7  :45  a.  m. — Health    exercises. 
S:00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 

10  :00  to  10  :30  a.  m. — Domestic   economist. 
10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

11  :30  to  12  :50  p.  m. — Program    by    Kane's    Haw 

12  noon — Time  signals,   Scripture    reading. 


12:50  p.  m.— Stock 
1  :00  to  2:00  p.  m.— 
2:45  to  4  :30  p.  m  — 
4:30  to  5:30  p.  m.— 
5:30  to  6:00  p.  m — 
6:00  to  6:30  p.  m.- 
6:30  to  7:00  p.  m.— 
7:30  to8:00  p.  m.— 
8:00  to  9:00  p.  m.— 

Company. 
9:00  to  12:00  midn 

Chester. 
12:00  m.  to  1  :00  a. 


market   quotations. 

Fairmont    Hotel    concert    orchestra. 
-Broadcast  of  baseball  games. 
-Palace    Hotel    concert    orchestra. 
-Twilight  hour. 
-Ye  Towne   Cryer  service. 
-States   Restaurant  orchestra. 
-DX. 
-Program  by  National    Broadcasting 

ight — Goodrich    Silvertown    Cord    or- 

m. — Palace    Hotel    dance    orchestra. 


KGW— MORNING     OREGON!  AX 
PORTLAND — 191.5 

Sunday,  August    14 

7:30  to  9:00  p.  m.  —  Evening   Church   services. 
9:00  to  10:00  p.  m.— P.    M.   X.    B.   C.    program. 
10  :00  to  11  :00  p.  m. — Link-   Symphony   orchestra. 

Monday,    August    15 

6:00  to  7:00  p.  m.  -Dinner    concert. 
7  :30  to  7  :  15  p.  m.   -Utility  service. 

8:00  to  9:00  p.  m.    -N.    B.   C.   program   from  San   Fran- 
cisco,   Grand    Opera  "Der  Freischulz." 
9  :00  to  10  :00  p.  m. — Concert. 


Tuesday.   August    16 

(i  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — "Travelogue." 

7  :30  to  7  :45  p-  m. — Utility  service. 

7  :45  to  9:00  p.  m. — Educational    program. 

9:00  to  10:00  p.  m.-N.   B.  C.  program. 

10  :00  to  12  :00  p.  m.— Dance  music. 


Wednesday,   August    17 

6  :00  to  7  :00  p.  m. — Concert  orchestra. 

7  :30  to  7  :45  p.  m.-  -Utility    service. 

8  :00  to  9  -.00  p.  m. --Concert. 

9  :00  to  10:00  p.  m. — National     Broadcasting     Company 

program. 


Thursday,  August   IS 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7  :30  to  7  :45  p.  m.  —  Utility   service. 

7  :45  to  8  :00  p.  m. — Lecture. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.  program  from  San  Fran- 
cisco. 


Friday,  August  19 

6  :00  to  7  :00  p.  m.  —  Dinner   concert. 

7  :30  to  B  :00  p.  m.— -Program. 
8:00  to  9:00  p.  m.    Concert. 

9:00  to  10:00  p.  m,— National     Broadcasting     Company 
program. 

Saturday,  August   20 

6:00  to  7  :00  p.  m.-   Dinner   concert 

8:00  to  9:00  p.  m.— National       Broadcasting       Company 

program. 
10  :00  to  12  :00  p.  m. — Dance  music. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 


Sunday.   August    11 

12  :30  to  1:30  p.  m.    -Organ    recital. 
7  :50  to  9  :00  p.  m.— Services     from 
Christ   Scientist. 

9  :00  to  10:00  p.  m.— Laura    Ellen    Windsor    and    pupil 

10  :00  to  12:00  p.  m.— Clyde   Cooper's    orchestra. 


Sixth     Church     of 


Calpet        Monday,   August    15 


8:20  to  10:27  a.  m, 
10:27  to  10:30  a.  n 
10:30  to  11:00  a.  m 
11  :00  to  12:00  m.- 
12:00  to  1:00  p.  m 
4:00  to  5:00  p.  m. 
5:00  to  5:30  p.  m, 
5:30  to  6:00  p.  m. 
6:00  to  7:00  p.  m. 
7:00  to  7  :15  p.m. 
7:15  to  7:30  p.  m. 
8:00  to  9:00  p.  m. 
tra. 


Musical    breakfast   program. 

-U.    S.    weather   reports. 

-Babette's    fashion    hints. 
Organ    recital. 
— Luncheon    program. 
-KFWI   tea   party. 
-Construction    reports. 
-Theatrical   announcements. 
-Dinner  hour   concert. 
-Sports  by  Geo.  T.  Davis. 
Advertising   talk. 
Clyde  Cooper's  Roof  Garden  orches- 


9:00  to  9:80  p.  m.— Geo.  Taylor  and  Clem  Kennedy 

9  :30  to  10  :00  p.  m.— Darneille  Sisters. 

10  :00  p.  m. —Weather  and    police  reports. 

10:03  to  12:00  p.  m.— Clyde    Cooper's    Roof  Garden    oi 
chestra. 


Tuesday,  August   16 

7:00.  7:30  and  8  :00  a.  m.— Health    exercises. 

8:20  to  10:27  a.  m.— Musical    breakfast    program 

10:27  to  10 :80  a.  m.— U.   S.   weather   reports 

10:30  to  11:00  a.  m. -Beauty    hinls. 

12  :00  to  12  :30  p.  m.— Musical    luncheon    program 

12:30  to  1  :()0  p.  m.     Organ    recital. 

1  :00  to  1  :80  p.  m.— Country    store, 

1:80  to  2 :00  p.m.      Cowell    Deln,    piano  and    banjo 

5  :00  to  G  :30  (>.  m.     -Construct  i.,n     reports. 

5  :30  to  6  :00  p.  m.  -Theatrical   announcements. 

6 :00  to  7 :00  p.  m. — Dinner  hour  concert. 

7:00  to  7:16  p,  m. — Sports  by  Geo.  T.  Davis 

7:15  to  7  :30  p.m.      KFWI    Builders   of    Progress    Club 

i9:00p.m.     Clyde   Cooper's  orchestra 
•'  i"1' n.  in; m.     Barn.-s   Vaudeville  Agency, 

10:00  p.  in,      Weather    an,]    police    r.-ports 

"l:<i:i  to  [i  :00  ii-  in.     Clyde  C n  '     orchi    I ... 

11:00  to  12:00  p.m.     Zc/.y.  macks  mysterious  hour 


Wednesday.    August    1 7 

■  d  •  :O0  ;..  m.     Health    -\.-reises. 
3:20  to  10:27  a.  m,     Musical    breakfast    program 

0:27  to  10:80a.  m,     U.   s.   weather  re] 

hi  :.ih  to  li  :00  a.  m. — Cynthia    Grey's    column 

11  :00  to  12:no  m.     Organ    recital. 

1  ■'  -  ;"  I     m,      Luncl n    program. 

12  :80  to  i  :00  p.  m,     Organ   recital, 
I  :00  p>  1  :80  p.  m.      Country    store. 

■"'  :00  to  5  :80  p.  m.     Construction   reports 

5  :30  to  6  :00  p.  m.    Theatrical  announcement 

6:00  to 7 :00  p.m.     Louis   Donnto  and   Jack    Kelsey 

i  :00  to  i  :i,,  p,  m.     Sports  by  Geo.  T.  Davis 

■  :1*.  i"  7  :3n  p.  m.     Studio  program. 

8:00  to  9 :00  p.m.      Program    by    Jerry  Warner.    Binginl 

banjo  i  i. 
'■'-""  u,  li.rOO  p.  m.      Clifford    Schneider,    baritone 

m,       \\  eather    and    police    re] 

10:08  to  12 :00  p.m.     Clyde    Cooper's    orchestra 


Thursday.   August    IS 


i  :00,  7:80  and  -  :00 

-  :20  to  in  :27  a.  m.- 
M:l'7  to  in  :30  a.  m. 
10:80  to  11  :00  a.  m. 
12:00  to  I2:3ii  p.  m 

12  :8 i  : m 

]  :80  p.  m.— 

i  :00  to 6:00  p.  m. 
5:00  to  5:30  p.  m. 
.7:30  to  6:oo  p.  m. 

6  i"i  w  7  :00  p.  m. 
i  :00  l"  7  ;1..  ,,.  m. 

7  :15  lo  7  ;:(ii  p,  m. 

8:00  to  9:00  p.  m. 
9:00  to  9:80  p.  m 

■•■-'■  D  p.  li  :00  I-,  m. 
1 1  :00  to  12:00  p.  m 


Musical    breakfn-t    program. 
. — D.    S.    weather    reports. 

I  a*  hion  hints  by  Babetti 

.    -Musical    luncheon    program 
Organ    recital. 

Country   store, 

KFWI    tea    party. 
-Construction   reports. 

'n"-'"M  rica  i  d  i uncementa. 

Dinner  hour  program. 

Sports   by    Geo.    T.    Davis. 

Kenneth   A.   Millican. 

Studio    program    by    Wm.    Johnson. 

Gloria   Del    ftae. 

Bill    Bennett 
-Clyde    Cooper'l    orchestra. 


Friday.  August    19 

i  :00,  7  :80and  8:00a.  m.     Exercise  hour. 

fn  o?t    ,a  •«**  "■      HVfl'Cal    breakfast    program. 
10:2.  to  10:30  a.  m.     U.    s.    weather    reports. 
10:80  to  ii  ;00a.  m.     Beauty   hints 

11  :00  to  1L':00  m.      Organ    r«  i 

12:00  to  12 :80  p.m.     Musical    lunch,.,,,    program. 

1-  :30  to  t  ;00  p.  m.     Organ   recital. 

'    N"  '"  ;  ::;"  !'■  m.      Country   store. 

1 l:3'i  to  2:00  p.  m.      c„w,||    Dein.    banjo  and   piano. 

4  :00  to  5:00  p.  m.— KFWI   tea   party. 

■■  :00  to  5  :30  p.  m.     Construction    re] 

■",  :30  P.  t;  :oo  ,,.  m.      Theatrical    announcements. 

5:00  to  .  :00  p.  m.     Program  arranged   by   frcne  Smith. 

>  :0fl  to  ,  :)")  p.  m.      Sports   by   Geo.   T.   Davis 

i  :16  to  ,  :30  p.  m.     Talk  by  E.  S.  Daniels 
3  :00  to  9 :00  p.  m. — Clyde  Cooper's  orchestra. 

0:on  to  10:00  p.  m.       California    Sunshme    Boys. 
lo  :00  p.m.      Weather    and    polio.-    reports. 
10:03  to  12:00  p.  m.      Clyde   Cooper's    orchestra. 


Saturday.   August   20 


7:00,  7:30  and  S:00 
8:20  to  10:27  a.  m.- 
10:27  to  10:30  a.  m. 
10:30  to  11  :00  a.  m. 
12:00  to  12:30  p.  m. 
12:80  to  1:00  p.  m 
1  :00  to  I  :30  p.  m. 
5:00  to  5:30  p.  m.- 
B:80  to  *:00  p.  m. 
0:00  to  7:00  p.  m.- 
7:00  to  7:15  p.  m.- 
7  :15  to  7  :30  p.  m.- 
*:00  to  9:00  p.  m.- 
9:00  to  12:00  p.  m, 
12:00  to  2:30  a.m. 


:.  m. — Exercise   hour. 

Musical    breakfast  program. 

-U.    S.    weather    reports. 

-Cynthia    Grey's   column. 
—Musical    luncheon    program. 
-Organ   recital. 
Country  store. 

Construction    reports. 
Theatrical  announcements. 
Dinner   hour    concert. 
Sports  by  Geo.  T.  Davis. 
Geo.    Taylor   and    Clem    Kennedy. 
Athena    Alexandroff,    soprano. 
-Clyde  Cooper's  orchestra 
-KFWI   hour  of  mirth  . 


19!  August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Shirley  Mason 

;;  ho  starred  in 

'Sweet  Rosib  O'Grady" 


Jacqueline  Logan 

always  exotic  and 

fascinating 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927  I 


Society 

(Continued  from   page  5) 

Colonel  and  Mrs.  J.  E.  Brady  of 
New  York,  who  came  to  California  on 
the  S.  S.  President  Polk,  have  ar- 
rived in  San  Francisco  after  some 
time  spent  in  the  Southland,  and  are 
guests  at  the  Clift  Hotel. 

The  Bradys  plan  to  visit  Lake 
Louise  in  the  Canadian  Rockies.  From 
there  they  will  journey  to  Lexington. 
Kentucky,  for  a  visit  with  their  son, 
Dr.  George  K.  Brady,  professor  of 
English  at  the  University  of  Ken- 
tucky. 


Hole  in  One 

Just  welcomed  into  the  now  famous 
National  Canada  Dry  Hole-in-one 
Club,  are  the  following  new  members : 
Mr.  Gerhart  Myers,  Arbuckle,  Calif. ; 
Mr.  Walter  M.  Decker,  Turlock,  Cali- 
fornia; Mr.  H.  H.  Raby,  1314  Post 
St.,  San  Francisco,  Calif.;  Mr.  H.  T. 
Frost,  1  Drumm  St.,  San  Francisco, 
Calif. ;  Mr.  D.  C.  Martin,  2030  Frank- 
lin St.;  San  Francisco,  Calif.;  Mr. 
Luis  Wright,  1632  San  Pablo,  Fres- 
no, Calif.;  Mr.  W.  E.  Durfey,  605 
Forthcamp  Ave.;  Fresno,  Calif.;  Mr. 
Grant  Stephenson,  Del  Monte,  Calif. 


saotafe 

summer 

XOTESHBiS 

to  Glorious 

vacation 
spots 


ask. 
about 

tmwwtd 

trit 


Illustrated  Folders 

will  be  mailed  upon  re- 
quest. They  will  helj> 
you  to  plan  your  trip. 


YosemiteValley 
Sequoia  and 

General  Grant 
National  Parks 

Grand  Canyon 
Mesa  Verde 

Carlsbad  Caverns 

Navajo  -Hopi 
Indian  Country 
Colorado  Rockies 


SSUtt9^^ckd^m^MBumua 


601  Market  Streer 

'Telephone  Sutter  7600 

Ferry  Depof 

SAN       FRANCISCO 

SANTA  ROSA  SAN    JOSE 

Sie  Fwnh  Suca       1^  EmA  ±xau  LUn  Si 

STOCKTON 

111  fust  Nibum1  K.nt  KLtf- 


Report  on  Santa  Cruz  Crowds 

Commenting  on  the  class  of  people 
vacationing  in  this  city,  George  A. 
Thompson  of  Atlantic  City  states:  "II 
have  visited  many  resorts,  both  ocean 
and  mountain,  during  the  past  month 
and  I  have  not  seen  a  finer  class  of1 
people  than  those  who  daily  enjoy  the 
beautiful  beach  and  surf  in  Santa 
Cruz.  They  truly  exemplify  the  real 
type  of  this  State,  possessing  the 
California  spirit  of  cordiality  and  de- 
siring good,  wholesome  amusement. 
It  is  truly  remarkable  in  that  one 
finds,  as  a  rule,  disturbing  elements 
in  such  large  crowds  of  vacationists, 
but  not  so  in  Santa  Cruz.  My  work  in 
Atlantic  City  is  "sizing  up"  crowds 
and  that  is  why  I  am  in  California,  to 
ascertain  the  various  factions  in  re- 
sort crowds.  My  report  of  Santa 
Cruz  will  certainly  be  a  most  favor- 
able one." 

Mr.  Thompson  visits  resorts  as  a 
vacationist  and  mingles  with  crowds 
while  he  makes  mental  notes  to  be 
recorded  in  written  reports  later. 


Santa  Maria  Inn 

Many  prominent  people  have  made 
Santa  Maria  Inn  their  headquarters 
this  past  week,  with  festivities  of 
various  interests  to  attract  them  in 
addition  to  the  delightful  pleasures  of 
the  Inn,  itself.  This  last  week-end 
those  who  were  guests  at  the  delight- 
ful place  of  which  Frank  J.  McCoy  is 
manager,  include:  Mr.  and  Mrs.  Z.  W. 
White,  Oakland ;  Bishop  and  Mrs. 
Charles  Wesley  Burns  and  the  Misses 
Burns,  Mr.  Wm.  F.  Humphrey  of  San 
Francisco;  Mr.  and  Mrs.  E.  L.  Shea, 
New  York;  Mr.  and  Mrs.  Harry  Ben- 
ner,  Oakland;  Mr.  and  Mrs.  H.  E. 
Manwaring,  Mr.  and  Mrs.  Irving 
Rosenblatt,  Mr.  Irving  Rosenblatt  Jr., 
Miss  Elizabeth  Rosenblatt  and  Mrs. 
Fanny  Newman,  San  Francisco;  Mrs. 
Chas.  S.  Howard  Sr.  and  Mrs.  Chas. 
S.  Howard  Jr.,  Burlingame;  Dr.  and 
Mrs.  Jerome  Jansen,  Mr.  and  Mrs.  A. 
F.  Bulotti,  San  Francisco;  Mr.  and 
Mrs.  F.  M.  Umphred,  Oakland;  Dr. 
and  Mrs.  W.  A.  Gregory,  Piedmont; 
Mrs.  Reardon  T.  Lyons,  Miss  Patricia 
Lyons  and  Mr.  Franklin  H.  Lyons, 
and  Mrs.  R.  Sharboro  and  Miss  Shar- 
boro,  San  Francisco. 

*  *     * 

If  my  girl  said  what  she  thought 
she'd  be  speechless. — Judge. 

*  *     * 

Wifie  (3  a.  m. — I  thought  you  put  the 
cat  out. 

Hubby — I  did,  but  I  suppose  grand- 
ma  let  it   in  again   when   she  came 

home. 

*  *     * 

"Did  your  dog  ever  have  rabies?" 
"No,   but   she   had   puppies." — Co- 
lumbus Jester. 


so 


August  13,  1927 

IN  THE  SUPERIOR  COURT 

of  the  State  of  California,  in  and  for  the 
City    and    County    of    San    Francisco 

Margaret  Vanderhoogt,  Plaintiff,  vs.  John  W.  B. 
l/anderhoogt.   Defendant. 

No.    184626. 

Action  brought  in  the  Superior  Court  of  the  State 
>f  California  in  and  for  the  City  and  County  of  San 
Francisco,  and  the  complaint  filed  in  the  office  of 
the   County    Clerk  of  said    City  and    County. 

The  people  of  the  State  of  California  send  greeting 

:  John  W.  B.  Vanderhoogt,  Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  against  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  State  of  California,  in  and 
for  the  City  and  County  of  San  Francisco,  and  to 
wer  the  Complaint  filed  therein  within  ten  days 
(exclusive  of  the  day  of  service)  after  the  service  on 
■ou  of  this  summons,  if  served  within  this  City  and 
County;    or    if    served    elsewhere    within    thirty    days. 

The  said  action  is  brought  to  obtain  a  judgment 
and  decree  of  this  Court  dissolving  the  bonds  of  ma- 
trimuny  now  existing  between  plaintiff  and  defend- 
nt,  on  the  grounds  of  defendant's  wilful  desertion 
nd  wilful  neglect,  also  for  general  relief,  as  will 
more  fully  appear  in  the  Complaint  on  file,  to  which 
jpecial    reference    is    hereby    made. 

And  you  are  hereby  notified  that  unless  you  appear 
md  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  damages  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  for  other  relief  demanded  in  the 
complaint. 

Given  under  my  hand  and  the  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  for  the  City 
and    County   of  San   Francisco. 

Dated    this    twenty-seventh    day    of    July,    1927. 

H.  I.  MULCREVY,   Clerk, 
By  J.  J.  RAFFERTY,  Deputy  Clerk. 
(Seal) 

Austin    Lewis,    473    Mills    Bldg..    San    Francisco, 
Attorney  for  Plaintiff. 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


ASSESSMENT  NOTICE: 
The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
ion    of    principal    place    of    business,    San    Francisco, 
Calif. 

Notice  is  hereby  given  that  at  a  meeting  of  the 
Directors  held  on  the  2nd  day  of  August,  1927.  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  States,  to 
the  Secretary,  at  the  office  of  the  company,  Room 
246.   Monadnock    Building,    San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  un  the  5th  day  of  September,  1927  will  be 
delinquent  and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on 
SNleaday  the  27th  day  of  September.  1927  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
tising  and    expense   of   sale. 

M.  J.  SEELY.  Secretary. 
246  Uonadnoek  Building, 
San    Francisco.   Calif. 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  end  Complicated  Clocks 

and   Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


w    corner 


POLK  and  POST  STS. 


Trade  and  Travel  Exposition 

That  the  coming  Pacific  Foreign 
Trade  and  Travel  Exposition,  to  be 
held  in  San  Francisco  next  Novem- 
ber, will  be  an  outstanding  success  is 
the  declaration  of  Hon.  James  Rolph, 
Jr.,  mayor  of  San  Francisco.  Mayor 
Rolph  served  as  vice-president  of  the 
Panama-Pacific  International  Exposi- 
tion in  1915. 

In  a  communication  to  the  Foreign 
Trade  Club  of  California,  which  is 
conducting  this  year's  exposition,  San 
Francisco's  chief  executive  states:  "I 
predict  for  the  Foreign  Trade  and 
Travel  Exposition  the  greatest  suc- 
cess, sponsored  as  it  is  by  our  official 
shipping,  financial,  export  and  import 
interests;  and  because  of  its  definite 
expression  of  California's  interest 
specially  and  the  attraction  of  world 
commerce  generally." 

Many  extensive  displays  have  al- 
ready been  arranged,  according  to 
William  D'Egilbert,  director  general 
of  the  exposition.  Not  only  will 
American  concerns  be  represented  by 
exhibits,  but  there  will  also  be  a  num- 
ber of  displays  from  other  countries. 
Colorful  entertainment  features 
have  been  aranged  for  the  exposition, 
which  will  be  held  in  the  Civic  Audi- 
torium from  November  11th  to  20th. 
The  exposition  will  feature  displays 
of  commodities  and  manufactures  en- 
tering into  the  world  trade  of  Califor- 
nia and  cotiguous  domestic  and  in- 
ternational markets.  It  will  also  em- 
phasis the  importance  of  Pacific 
travel  to  and  from  Hawaii,  Canada, 
the  Antipodes.  Asia,  the  United 
States  and  all  the  South  American 
countries. 

"At  the  exposition,"  declares  Wil- 
liam D'Egilbert,  "manufacturers  and 
exporters  and  importers  of  the  United 
States  will  make  representative  ex- 
hibits. All  other  countries  are  being 
invited  to  participate,  and  inquiries 
are  already  coming  in  from  Canada, 
Mexico,  South  America  and  Europe. 

"Steamship  companies  and  travel 
agencies  are  to  feature  models  of 
modern  liners  making  San  Francisco 
a  port  of  call;  transcontinental  rail- 
roads are  arranging  attractive  exhib- 
its of  their  de  luxe  modes  of  travel; 
and  there  will  be  photographic  dis- 
plays representing  the  color  and  life 
of  travel  abroad. 

"Among  the  unique  exhibits  will  be 
special  sections  devoted  to  radio 
transmission,  phototelegraphy,  sub- 
marine telephone  transmission,  ocean 
navigation  contrivances,  commercial 
aviation,  cinema  production,  together 
with  highly  interesting  mechanical 
and  engineering  devices,  bringing 
the  results  of  successful  inventions 
before  the  visitors. 

"An  original  scheme  of  decoration 
will  prevail  throughout  the  exposi- 
tion. 


The  safe  temperature 
Sor  keeping  Sood 

Automatically  maintained  with 
the  Electric  Refrigerator 

Like  a  clear  cold  Autumn  morning, 
the  frosty  temperature  inside  the 
Electric  Refrigerator  adds  crispness 
to  vegetables.  It  improves  the  flavor 
of  meats.  It  keeps  milk  sweet  on  the 
warmest  days.  In  this  cool  tempera- 
ture salads  become  tastier,  more  ap- 
petizing and  delicious. 

The  Electric  Refrigerator  automa- 
tically maintains  the  temperature  in- 
side the  box  between  42  degrees  and 
47  degrees  Fahrenheit.  This  is  the 
safest  temperature  for  keeping  food. 

You'll  need  this  safe,  carefree  elec- 
tric refrigeration,  especially  if  you  go 
away  from  home  a  great  deal  on  auto- 
mobile trips  and  week-end  vacations. 


"rAcme  service" 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 
by  Calijomians 

120-827 


Companion  of 
tJ$e  morning  •  •  • 
it>  relreshiW* •• 


CEO.   W.   CASWELL 
r  6654  or  Oakland    1017 
Telephone  Direct 

1.8M.M*   cape    were   set-red    at    the 
Panama-Petite    International    Expasitiea 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


Fallen  Leaf  Lodge 

The  Ideal  Taboe  Resort 

Located  on   Fallen   Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

(jood  Jishingr  Hiking*  boating 

Comfortable  rooms,  tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  O.,  Lake  Tahoe,  Calif. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and  Night 

City    Sightseeing      -     -     -     -     -     S3. 00  per  hoor 

Shopping    --------       2.50  per  hour 

Short    Trips,    Taxicab    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manacer 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA   STREET— GARFIELD    844 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 
San  Francisco 

Phone  Douglas  3084 


Players  Guild 

Promising  new  fame  for  San  Fran- 
cisco as  a  center  of  dramatic  art  and 
production,  the  Players  Guild  has  an- 
nounced its  adoption  of  a  program  of 
professional  activity  which  will  give 
the  city  some  plays  which,  otherwise, 
it  would  not  see  and  which  will  open 
doors  of  opportunity  to  local  play- 
wrights. 

In  leaving  strictly  amateur  produc- 
tions and  taking  up  professional  ac- 
tivities, the  Players'  Guild  is  follow- 
ing the  example  of  the  Theater  Guild 
of  New  York  which  has  given  the 
Eastern  metropolis  world  fame  as  an 
art  and  producing  center. 

As  its  first  step,  the  Guild  enlisted 
an  advisory  board  of  nationally  fa- 
mous writers  and  devotees  of  the 
drama  and  a  committee  of  several 
hundred  outstanding  citizens  as  guar- 
antors. It  then  took  a  lease  on  the 
Community  Playhouse,  Mason  and 
Sutter  streets,  where  it  intends  to 
produce  some  twenty  plays  with  pro- 
fessional casts,  direction  and  man- 
agement during  the  season  of  ten 
months. 

Members  of  the  advisory  board  are : 
Charles  Norris,  C.  Templeton  Crock- 
er, Charles  Dobie  and  Mrs.  Kathleen 
Norris,  authors,  and  Mrs.  Mark  Gers- 
tle  and  Noel  Sullivan,  patrons  of  the 
drama,  and  Edgar  Walter,  sculptor. 

Reginald  Travers,  director,  and 
Stanley  MacLewee,  manager,  are 
reaching  out  to  all  the  theatrical  cen- 
ters for  the  best  professional  talent 
for  the  first  plays,  rehearsals  of 
which  will  start  within  a  fortnight. 
Travers  is  accredited  with  having 
produced  more  successful  plays  in 
San  Francisco  during  the  last  fifteen 
years  than  any  other  person.  He  has 
been  chosen  almost  invariably  to  pro- 
duce the  famous  Bohemian  Grove 
plays.  MacLewee,  a  producer,  play- 
wright and  manager  of  New  York 
and  San  Francisco  experience  has  a 
record  of  many  successes. 
*     *     * 

Trout  Hospital 

Fred  K.  MacDonald,  popular  man- 
ager of  the  Casa  del  Rey  here,  has 
established  what  friends  term  a 
"Trout  Hospital." 

A  few  years  ago  MacDonald  se- 
cured tiny  trout,  placing  them  in  the 
fountain  in  the  beautiful  court  lead- 
ing from  the  hotel  lobby,  and  today 
there  are  about  twenty  trout  averag- 
ing two  feet  in  length.  A  few  days 
ago  MacDonald  noticed  a  wound  "in 
one  of  the  trout's  mouth,  which  was 
lanced  and  coated  with  iodine,  but 
this  failed  to  save  the  fish.  Later 
another  ill  fish  was  given  treatment 
and  saved. 

Noticing  that  the  trout  did  not  have 
as  much  pep  as  formerly,  he  now  ad- 
ministers a  treatment  of  castor  oil. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
yairways 

Swimming,  natural  hot 
water;  dancing;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.    O. 


COMSTOCK, 

Manager 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 


T.    H.   CORCORAN,   Agua    Caliente, 
Sonoma   Co.,   Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms  -  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes   Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms— Clean   Linen— Clean  Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


LP$E^  T/IBL£ 


THE    HOMELAND    OF    ENGLISH 
AUTHORS,  by  Ernest  H.  Rann.  E. 

P.  Dutton  &  Company.   §2.50. 

The  best  description  of  this  book  is 
given  by  the  author  himself  at  the 
beginning  of  the  Sixth  chapter:  "It 
is  not  my  purpose,  as  I  have  said,  to 
make  this  volume  into  a  guide-book, 
giving  distances,  hotels  and  charges 
and  other  details  dear  to  the  heart  of 
the  tourist,  whether  by  train,  motor- 
car, or  bicycle,  or  on  foot.  Neither 
have  I  in  mind  primarily  a  course  of 
literary  geography,  taking  a  certain 
district  of  England,  and  marking  out 
where  this  author  lived  or  rested,  or 
where  a  certain  poem  or  classic  of 
prose  was  written.  My  purpose  rather 
has  been  to  take  my  reader  with  me, 
preferably  on  foot,  and  in  the  high- 
ways and  byways  to  see  what  Eng- 
land has  to  offer  to  the  literary  pil- 
grim. 

"The  process  does  not  and  should 
not  involve  complete  knowledge  of 
any  author  and  his  work.  We  call  on 
one  man  here,  note  the  house  where 
he  lived  or  the  church  where  he 
preached,  linger  over  the  view  made 
famous  in  a  song  or  a  story ;  and  then 
in  the  face  of  the  westering  sun  say 
'Good-bye  and  thank  you  for  a  pleas- 
ant memory,'  and  push  on  and  stake 
out  another  little  claim  of  explora- 
tion." 

The  purpose  of  the  book,  therefore, 
is  two-fold.  You  not  only  have  a 
travelogue  of  the  portions  of  England 
made  famous  by  such  well-known 
men  and  women  as  Dickens,  Hardy. 
Shakespeare,  Shelly,  George  Eliot, 
the  Brontes,  Kipling,  Wordsworth, 
Kingsley,  Arnold  Bennett.  Fitzgerald 
and  numerous  others,  but  you  get  in- 
timate details  of  their  lives  inter- 
spersed with  fragrant s  of  their  work, 
the  biographies  and  the  quotations 
both  giving  an  insight  into  the  char- 
acter of  (lie  people  and  the  geography 
of  the  country  that  is  rather  a  novel- 
ty in  the  art  of  writing.  To  steal  from 
a  quotation  from  Carlyle,  cited  in  the 
tirst  chapter  of  the  book,  the  author 
would  seem  to  be  an  "ingenious  and 
ingenuous"  man. 

Unfortunately,  he  does  not  give  us 
enough  of  Carlyle.    What   a  master 

Carlyle  was!  The  witchery  of  his  con- 
trol over  the  intricacies  of  the  Eng- 
lish language  is  as  the  ripplings  of  a 
glorious  cadenza   beneath    the   magic 


Edited  by  Florence  de  Long 

fingers  of  the  maestro  playing  on  the 
heartstrings  of  his  audience.  How- 
ever, Carlyle  did  not  devote  himself 
to  fiction,  so  this  is  rather  beside  the 
mark.  But,  having  had  one  or  two 
delicious  morsels  in  the  quotations 
mentioned  by  the  author,  we  are 
rather  inclined,  like  Oliver  Twist,  to 
ask  for  more. 

However,  Oliver  Twist  reminds  us 
of  Dickens  and  brings  us  back  to  the 
"Homeland."  Dickens  seems  to  be  a 
prime  favorite  of  Mr.  Rann,  and  well 
he  might  be,  as  his  name  is  almost 
synoymous  with  that  of  England.  He 
plays  a  conspicuous  part  in  several 
chapters,  and  is  mentioned  in  others. 
Possibly  this  is  due  to  the  fact  that 
in  his  descriptions  Dickens  gave  such 
minute  details  of  the  locations  and 
even  the  numbers  of  the  houses  and 
rooms  used  by  his  characters,  that 
the  sites  could  be  easily  picked  out. 
All  the  places  made  famous  by  him 
now  wear  labels  and  inscriptions ;  but 
relic  hunters  should  be  warned  that 
these  are  all  sacred  to  British  hearts 
and  nothing  is  removable. 

Hardy  is  another  favorite  of  the 
author,  possibly  for  the  reason  that 
his  life  being  more  recent,  it  is  the 
more  easily  traced.  An  interesting 
chapter  of  twenty-four  pages  is  de- 
voted to  his  life  and  literature. 

The  author  skirts  cleverly  about 
the  Shakespearean  controversies,  and 
though  he  apparently  believes  in  the 
Shakespearean  theory,  he  is  careful 
not  to  quarrel  with  any  of  those  who 
dispute  his  fame. 

One  result  of  this  book,  whether 
intentional  or  not,  is  to  put  the  desire 
into  the  heart  of  the  reader  to  devote 
a  little  more  time  out  of  a  busy  life 
to  reading  more  of  the  masters  of  the 
English  language. 


At  the  Elder  Gallery 

Miss  Edith  Coburn  Noyes  of  Bos- 
ton will  close  her  series  of  Thursday 
afternoon  readings  in  the  Paul  Elder 
Gallery  August  18th,  at  2:30  o'clock, 
with  "The  Two  Virtues."  by  Alfred 
Sutro.  In  literary  and  dramatic  por- 
trayal and  "clever  lines."  this  comedy 
is  almost  incomparable.  Miss  Noyes 
is  director  of  the  Edith  Coburn 
Noyes'  school  in  Boston.  She  has  de- 
lighted the  audiences  that  have  heard 
her  in  this  series. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman  to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  elegance  of  a  mansion  with 
all  conveniences  oj  an  apartment  house. 

PARK     LANE     APARTMENTS 

1100  Sacramento   Street 
Diagonally   Across   from   Hotel   Fairmont 


Books    that    are    renewed    in    the    Newt    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND   PAUL   ELDER'S  LIBRARY 
239  Post  Street  San   Francisco,   Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


PHS 

/  z  C  Forever 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 

From  One  Thing  to  Another 

Bv  ELEANORE  F.  ROSS 


August  13,  192 


There  is  something  incomprehensible  about  the  work- 
ings of  the  human  body.  A  big  man  like  Creed  dies  all  at 
once  almost  without  warning,  at  the  same  time  a  Stan- 
dard Oil  chemist  in  Richmond  who  was  wounded  at 
Chateau  Thierry  coughs  up  with  complete  nonchalence  a 
piece  of  shrapnel  as  big  as  your  little  finger  which  he  has 
been  carrying  in  his  system  for  nine  years,  in  spite  of  the 
doctors.  It  is  a  hit  or  miss  life. 


:  Now  that  there  is  a  bridge  from  Toronto  to  Buffalo  the 
path  of  the  thirsty  will  probably  be  as  well  marked  as 
that  to  Juarez.  North  America  ebbs  and  flows  South  and 
North  with  the  evening  hours.  Now  it  will  ebb  and  flow 
North  and  South.   Whatever  else  it  may  be  it  will  be  no 

bridge  of  sighs. 

*  *     * 

The  publicity  over  the  Sacco-Vanzetti  case  is  something 
very  appalling,  not  to  say  exasperating.  Take  the  vast 
amount  of  space  which  has  been  given  to  these  two  Ital- 
ians who  were  convicted  of  murder  and  robbery  and  the 
enormous  money  value  of  the  notice  which  has  been  given 
them.  It  is  almost  incredible  that  it  should  have  occurred. 
It  would  seem  as  if  to  give  a  person  a  class  value  was 
sufficient  to  secure  a  world  hearing.  Very  important  re- 
sults frequently  come  from  agitations  as  far-fetched  even 

as  this. 

*  *     * 

Queen  Marie  has  a  good  one  on  American  journalism 
when  she  points  out  that  the  one  heart  story,  to- wit, — the 
removal  of  the  shoes  and  stockings  from  Princess  Ileana 
by  a  student  of  the  Culver  Military  Academy  when  the 
princess  was  taken  ill  on  an  automobile  ride.  It  is  said 
that  the  princess  was  taken  into  a  drug  store  by  the  stu- 
dent, and  her  circulation  restored  by  energetic  rubbing. 
Not  having  any  personal  acquaintance  with  the  part 
rubbed,  we  are  unable  to  say  for  our  part  whether  there 
was  actually  a  heart  story.  Mothers  are  prone  to  jump  at 
such  conclusions  regarding  their  daughter's  heart  stories. 


The  last  horse-shoer  in  Oakland,  73  years  of  age,  hav- 
ing been  kicked  by  a  horse,  wants  an  automobile.  He  had 
been  more  than  forty  years  in  close  proximity  to  horses 
and  had  never  gotten  in  wrong  with  one  of  them  until  the 
other  day,  when  he  was  unaccountably  assaulted.  He  will 
be  mistaken,  however,  if  he  thinks  that  by  the  purchase 
of  an  automobile  he  will  avoid  the  attacks  of  tempera- 
ment. Autos  have  a  disposition,  also. 


The  State  Board  of  Health  has  laid  down  the  doctrine : 
"If  a  child  is  compelled  by  law  to  go  to  school,  it  is  the 
duty  of  the  State  to  see  that  his  health  is  not  endangered 
when  he  goes  there."  Fine,  but  there  is  no  way  in  which 
hygiene,  even  at  its  best,  can  secure  safety  in  crowds. 
School  will  always  be  more  or  less  dangerous. 


Now  we  are  going  to  have  a  traffic  survey.  It  sounds 
very  imposing  and  we  presume  that  it  is  very  necessary, 
but  what  is  the  use  of  a  survey  if  the  results  are  not  lived 
up  to  ?  We  have  had  so  much  preaching  and  so  little  prac- 
tice, so  much  expensive  investigation  and  so  little  real 
profit  from  it,  that  we  may  be  excused  for  being  a  little 
dubious  about  it  all.  Big  names,  like  soft  words,  butter 
no  parsnips. 


Mayor  Issues  Statement 

Our  Mayor  has  announced  his  candidacy  this  week  fo 
re-election,  and  says  he  will  soon  publish  the  platforn 
upon  which  he  will  ask  the  voters  to  continue  him  at  th 
helm  of  the  city  of  San  Francisco.  The  Mayor's  state 
ment  follows  in  part: 

"To  the  voters  of  San  Francisco:  I  am  a  candidate  foL 
Mayor  of  San  Francisco.  My  platform  can  be  read  in  th< 
recent  history  of  our  city.  After  years  of  bossism  an< 
corruption,  which  dishonored  San  Francisco  at  home  an< 
abroad,  the  people  instituted  an  era  of  honesty,  progress, 
efficiency  and  economy  in  public  affairs.  During  this 
period  San  Francisco  has  been  politically  clean,  withou' 
scandal,  a  wholesome  city  of  homes  and  industries,  ei 
joying  its  self-respect  and  the  respect  of  all  the  worL 
Public  service  is  a  public  trust.  Our  city  has  prosperei 
through  honest  government.  Honesty  and  efficiency  i: 
every  department  of  the  municipality  must  be  maintainec 
Bossism  in  San  Francisco  was  abolished  years  ago  ant 
has  been  absent  ever  since.  In  this  respect  our  city  hai 
been  superior  to  most  other  great  cities  of  the  land.' 


"Three  Days" 

At  first  glance  it  would  seem  as  if  the  gin  marriage  la 
was  a  good  thing.  It  appears  as  if  it  might  be  an  antidoteftn 
to  the  old  saying:  "Marry  in  haste  and  repent  as  leisure.'||j| 
Under  the  salacious  influence  of  liquor,  and  especiall; 
liquor  of  today,  two  persons  of  opposite  sex  could  ver;, 
easily  be  inclined  towards  matrimony  or  any  other  equally 
reckless  proceeding. 

In  the  three  days  interval  between  the  "publishing  of  p 
the  banns"  and  the  actual  ceremony,  one  has  time,  judg- 
ing from  very  recent  statistics,  to  sober  down  and  visual- 
ize this  most  important  and  sometimes  disastrous  step  in 
life. 


But,  on  the  other  hand,  there  are  often  exigencies  ex- 
isting which  would  make  speedy  matrimony  the  wisest 
possible  action,  and  the  law  which  compels  a  couple  to 
publish  to  the  world  the  fact  that  they  are  about  to  be- 
come wed,  three  days  before  so  doing,  smacks  too  much 
of  "blue  laws"  and  the  New  England  spirit  of  supervising 
one's  soul.  It  is  a  fact  that  marriage  records  have  de- 
creased since  this  three-day  "sobering  up"  process.  It 
may  prove  to  be  just  another  evil  created  by  Prohibition. 


The  Reds 

"Bombs  to  the  right  of  us,  bombs  to  the  left  of  us!" 
Never  did  the  country  seem  to  be  so  full  of  explosives 
and  vengeful  spirits,  as  it  does  now.  The  man  with  the 
dynamite  stick  is  without  question,  more  criminal  than 
the  ordinary  murderer,  who  goes  after  one  person,  and 
gets  him  or  her.  The  dynamiter,  in  his  insane  rebellion 
against  conditions  which  he,  surely,  could  never  improve, 
slaughters  innocents  with  whom  he  has  no  enmity. 

Bombs  are  seldom  in  the  hands  of  the  true  blue  Ameri- 
can. They  are  almost  always  placed  by  brown  hands,  for- 
eign hands,  hands  that  belong  to  alien  races,  people  who 
foster  and  cherish  the  spirit  of  "vendetta";  who  look 
upon  Hate  as  some  look  upon  their  gods. 

We  need  more  and  more  rigid  immigration  laws. 


ugust  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Fascinating  Fallen  Leaf 

By  Eleanore  F.  Ross 


17 


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In  early  Summer  the  lakes  of  the  high  Sierras  clothe 
;hemselves  coquettishly  in  ever-changing,  opalescent 
rcists,  like  chiffon  veils,  donned  in  a  time  of  introspective 
nodesty;  Autumn's  searching  hand  brushes  them  aside, 
md  they  stand  forth  in  all  the  beauty  of  their  true  colors, 
like  gleaming  gems,  rimmed  round  with  the  cameo-clear, 
snowy  peaks  of  the  ancient,  enduring  mountains. 

There  is  a  charm  in  early  Autumn  that  appeals  more 
poignantly  than  all  the  budding  green  of  Spring  or  full- 
blown blossoming  of  mid-Summer;  a  revealing  and  yet 
concealing  season,  for  shrubbery  and  trees  are  slowly  and 
reluctantly  letting  fall  their  last  gorgeous  draperies,  and 
Mother  Earth  is  drawing  back  into  her  kindly  bosom,  the 
life-sap  that  has  burgeoned  forth  in  bloom  all  the  long, 
dreamy  Summer  days. 

Around  fascinating  Fallen  Leaf  some  late  wild  flowers 
are  still  vaunting  brilliant  hues,  and  the  flaming  scarlet 
of  the  mountain  ash  berries,  the  gold  and  red  of  the  aspen 
thickets,  the  crimson  and  yellow  of  dog  wood  along  rip- 
pling brooks,  vie  with  the  lovely  deep  blue  of  the  fringed 
gentian,  which  William  Cullen  Bryant  wrote  of: 
"Then  doth  thy  sweet  and  quiet  eye 
Look  through  its  fringes  to  the  sky. 
Blue —  blue —  as  if  that  sky  let  fall 
A  flower  from  its  cerulean  wall." 
The  upper  lakes  are  teeming  with  fish,  for  the  heavy 
rains  of  last  Winter  and  Spring  brought  an  abundance  of 
water  to  the  high  places,  and  many  a  full  creel  of  rainbow 
trout  from  Susy  or  Heather  Lake,  draws  a  flock  of  admir- 
ing guests  to  the  wide  verandas  of  Fallen   Leaf  Lodge, 
when  the  fishermen  come  in.  at  evening  time.    We  are 
told  that  fishing  lias  been  exceptionally  good  this  season. 
and  almost  everyone  brings  in  a  sizeable  catch. 

At  the  present  time  the  woods  are  full  of  chipmunks 
and  ground  squirrels  t  hat  are  just  old  enough  to  leave 
their  nests  and  fend  for  themselves.  On  nearly  every 
trail  the  hiker  may  find  these  little  animals,  so  tame  that 
they  will  come  and  eat  out  of  one's  hand,  and  one  enjoys 


watching  them  as  they  fill  their  pouches  full  of  nuts  or 
other  food,  stowing  it  away  until  their  little  cheeks  stick 
out  alarmingly ;  then  they  run  away  and  hide  their  plun- 
der in  their  nests  for  Winter  use. 

Small  birds  are  just  learning  to  fly,  for  seasons  come 
late  to  the  high  regions,  and  one  can  still  see  the  mother 
bird  feeding  her  young  on  a  branch  near  her  nest.  Gorge- 
ous blujays,  tanagers  and  warblers  flash  among  the  trees, 
adding  their  blues,  and  reds  and  golds  to  the  general 
colorful  atmosphere ;  sometimes  a  saucy  woodpecker 
comes  and  taps  on  your  house  or  makes  a  hole  in  some 
tree  to  hide  the  acorns  which  he  gets  from  the  "huckle- 
berry oaks." 

Wild  geese  wing  their  way  over  the  lake,  in  v-shaped 
flight,  bound  for  warmer  lands,  and  the  plaintive  cry  of 
the  flicker  pierces  the  noon-time  silence,  with  its  eternal 
question:  "Why?   Why?" 

Winter  is  still  afar  off,  but  just  the  hint  of  his  breath 
is  in  the  air,  a  briskness  that  makes  all  the  more  enjoya- 
ble the  long  hikes  one  can  take  up  various  mountain 
trails. — especially  do  I  remember  the  trip  to  Angora 
Lakes;  rather  a  hard  trip  for  city-bred  muscles,  but  one 
which  fully  repays  the  climber  to  these  beautiful  lakes, 
over  9.000  feet  above  sea  level.  They  lie  rather  near  to- 
gether, as  if  seeking  company  in  that  remote  region, — 
"close  to  the  sun  in  lonely  lands";  the  higher  lake  with 
its  mighty  back  wall  rising  as  starkly  and  steeply  as  any 
mountain-side  in  far-famed  Switzerland,  the  snow  lying 
in  straight  ledges  along  its  hoary  sides. 

To  those  who  look  upon  mountain  climbing  as  too  much 
of  an  exertion,  there  is  the  placid  lake  to  gaze  upon,  the 
rushing  brook,  with  its  rushing  water  fall,  the  more  ac- 
cessible trails  to  negotiate,  always  leading  you  on.  on 
from  one  fair  vista  to  another. 

And  in  the  evening,  there  is  the  hospitable  lodge  to 
come  back  to,  the  roaring  fire  in  the  big  living  room,  the 
friendly  faces  to  greet  you, — the  delicious  supper,  the 
comfortable  bed.   How  could  one  ask  for  r 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


PIONEER 


The 
Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show   you 


1l.lVJ:4'.'i:ILH:lJ.<J=l:l-ll    sampl, 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street.   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 

Good  Work,  Courteous 
Routemen 

Telephone  connection   in  San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield  3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 


Historic  Juarez 

Motorists  who  travel  over  the  Old 
Spanish  Trail  route  will  find  the  side 
trip  from  El  Paso,  Texas,  to  Juarez, 
Mexico,  a  very  interesting  one.  A  ten 
minute  ride  effects  a  magical  transi- 
tion— from  a  metropolitan  American 
city  to  the  heart  of  a  colorful  foreign 
community. 

Juarez  is  a  city  of  vivid  contrasts 
— brilliant  cosmopolitan  cafes  lie 
within  the  shadow  of  the  spire  of  a 
17th  century  mission ;  automobiles 
and  street  cars  pass  within  sight  of 
the  historic  bull-ring;  quaint  and  an- 
cient adobe  houses  face  modern  paved 
streets.  On  every  hand  will  be  found 
things  of  interest,  because  of  their 
being  so  totally  different  from  any- 
thing American. 

The  historic  old  Mission,  built  in 
1659,  with  its  beamed  ceilings  carved 
by  the  Indians  and  with  its  ancient 
bells  from  old  Spain,  is  particularly 
interesting.  The  tower  is  practically 
the  same  as  it  was  when  constructed 
by  the  Indians. 

Juarez  Monument,  a  beautiful  piece 
of  Mexican  art,  is  also  well  worth  see- 
ing. And  the  famous  bull-ring,  a 
large  circular  enclosure  of  adobe,  is 
still  the  scene  of  occasional  bull 
fights.  The  teeming  municipal  mar- 
ket place  gives  one  an  idea  of  how  the 
Mexican  buys  his  supplies.  The  old 
custom  house,  where  Presidents  Taft 
and  Diaz  once  met  and  dined  in  regal 
splendor,  is  still  in  use. 

Several  famous  cafes  line  both 
sides  of  Calle  16  de  Septiembre,  the 


main  street,  while  the  shops  have  on 
display  many  shawls,  drawn  work 
and  fine  laces.  Pottery  and  other 
handiwork  of  the  natives  may  be  pur- 
chased in  the  stores  and  markets. 
American  money  is  the  medium  of 
exchange  in  all  of  these  places. 

*  *     * 

Road  conditions  from  Banning  to 
Thousand  Palms  Canyon  are  in  fair 
condition,  according  to  the  latest  re- 
ports. From  Banning,  pavement  is 
followed  through  Cabazon  and  to 
within  a  short  distance  of  Edom. 
From  that  point  on  into  Edom,  the 
road  is  not  paved,  but  is  in  good  con- 
dition. Leaving  Edom,  a  rough  dirt 
road  is  encountered  for  about  five 
miles,  thence  a  somewhat  sandy 
wash.  This  wash  is  followed  to  the 
first  grove  of  palm  trees. 

*  *     * 

The  water  is  lowering  in  June  and 
Gull  Lakes,  Deadman  and  Glass 
streams,  and  fishing  is  much  better 
in  this  region.  Spinners  and  eggs  are 
the  best  bait  and  gray  flies  are  the 
best  fly.  Sagehen  are  also  plentiful  in 
this  district  which  is  reached  from 
the  Bishop  to  Mono  Lake  road. 

Lakes  in  the  Big  Pine  district  are 
dropping  and  clearing  rapidly  and 
some  of  the  best  fly  fishing  in  the 
State  is  to  be  found  in  these  waters. 
Queen  of  Waters,  Royal  Coachman, 
Mosquito,  Blue  Bottle,  and  Black  Gnat 
are  the  best  flies.  Worms,  grasshop- 
pers and  grubs  are  good  bait. 

*  *     * 

Motor  Advice 

The  distributor  head  on  your  car 
should  be  wiped  clean  of  dust  and 
grit.  Dirt  attracts  moisture  when  the 
car  is  standing  in   rain  or  fog  and 

mis-fire  or  failure  to  start  may  result. 

*  *     * 

The  carburetor  is  the  last  thing  on 
your  car  that  should  be  changed  to 
eliminate  a  miss  in  the  motor.  It  does 
not  adjust  itself  as  do  ignition  points 
or  spark  plugs. 

*  *     * 

Motorists  on  long  tours  should  be 
careful  of  excessive  fatigue.  Better 
cut  the  day's  journey  short  than  risk 
the  dangers  encountered  while  driv- 
ing in  an  exhausted  condition. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual    Attention   Given   to 

Each   Order 

Office  and  Worka:    1625   Mission  St. 

Phone  Market    7913 

Branch    Office:    760    Sutter    Street 

(Hotel  Canterbury  BIdK.) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


August  13,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


SAFE  FLYING 


By  C.  J.  Pennington 

In  searching  back  through  the  records  of  aviation  it  is 
revealed  that  our  present  net  work  of  air  lines  was  born 
some  seven  years  ago.  In  those  seven  years  many  pilots 
lost  their  lives.  It  is  not  pleasant  to  dwell  upon  accidents, 
but  truths  must  be  met;  therefore,  for  the  purpose  of 
reaching  somewhere  near  the  truth  for  causes,  this  may 
be  in  parts  unpleasant  reading, — again  it  may  be  food  for 
thought. 

Since  the  invention  of  the  airplane,  practically  every 
known  test  has  been  applied  to  determine  their  stability, 
and  most  accidents  which  have  happened  in  tests,  have 
been  due  to  the  equipment  being  inadequate  or  faulty. 
In  the  past  seven  years  new  navigating  instruments  have 
been  tested  by  flying  through  fog  and  storms  at  night. 
Many  have  crashed  over  scheduled  routes,  forced  land- 
ings have  been  made  under  all  conditions,  until  today  we 
are  in  airplane  construction  to  the  point  where  planes 
handled  as  they  should  be,  are  a  safe  method  of  transpor- 
tation, but  not  yet,  nor  in  the  present  generation  will 
they  become  fool-proof. 

Gravity  has  not  yet  become  controlled,  and  the  law  of 
"what  goes  up  must  come  down"  is  still  in  force,  and  un- 
doubtedly will  be  for  some  years  to  come,  but  taking  into 
consideration  the  foolish  stunts  which  would-be  pilots 
and  others  knowing  little  or  nothing  about  flying  have 
attempted,  it  is  strange  that  more  have  not  met  a  speedy 
finish  against  solid  old  mother  earth. 

A  person  may  learn  to  pilot  a  plane  with  ten  hours  of 
instructions  and  actual  flying  experience,  nevertheless, 
ten  hours  in  the  air  is  most  assuredly  not  a  sufficient 
length  of  time  to  learn  and  know  everything  about  flying. 
It  is  safe  to  state  that  pilots,  today,  who  have  been  flying 
for  years  continuously,  meet  new  situations  daily  in  their 
flights. 

Airplanes  constructed  as  they  are,  reveal  the  fact  from 
their  appearance  that  they  are  not  built  for  the  purpose 
of  flying  upside  down  and  otherwise  being  conducted 
through  various  contortions  in  the  air,  merely  for  the 
pleasure  of  some  fool-hardy  individual.  But,  if  a  plane 
falls  while  being  put  through  a  series  of  tricks,  a  wail  is 
sent  up  condemning  aviation  as  being  unsafe,  when  in 
reality  it  is  not  the  faulty  plane  or  its  unsafe  construc- 
tion; it  is  the  fault  of  the  unbalanced  pilot  driving  the 
ship. 

A  plane  may  be  stable  enough  from  appearance,  but  a 
sharp  turn  OB  an  untested  weak  joint  may  bring  a  good 
pilot  to  a  quick  termination  of  his  chosen  career.  If  a 
storm  is  encountered,  severe  strains  are  put  upon  the 
wing's,  and  to  fly  safely  through  unforeseen  difficulties, 
an  airplane  should  be  carefully  tested  before  each  flight, 
no  matter  how  short  the  flight. 

It  goes  without  question  that  accidents  will  continue 
to  happen  as  aviation  develops,  but  do  we  not  continue  to 
have  railroad  accidents  which  in  most  cases  are  caused,  it 
must  be  admitted,  by  human  errors?  How  about  the  au- 
tomobile accidents,  due  mostly  to  the  incompetent  hand- 
ling of  the  machines?  People  are  driving  automobiles 
today  who  should  not  even  be  trusted  out  alone  with  a 
wheelbarrow,  not  to  mention  the  driving  of  a  car.  How- 
many  auto  accidents  are  there,  caused  by  faulty  equip- 
ment ?  Very  few. 

It  is  possible,  however,  to  have  automobile  accidents 
without  serious  consequences,  but  in  flying  an  airplane  a 
human  error  or  the  lack  o(  proper  testing  before  a  flight, 
resulting  in  an  accident,  in  most  cases  calls  for  slow 
music  and  flowers  for  the  occupants. 

With  present  facilities  in  flying,  it  is  folly  for  anyone 
to  ever  anticipate  a  flight  without  first  attaching  a  para- 
chute to  their  person.    Parachutes  were  invented  and  per- 


fected for  the  purpose  of  assuring  the  continuance  of 
human  life  through  accidents  in  the  air,  and  they  should 
be  worn  on  every  flight.  Cases  where  parachutes  are 
used  for  landing  are  few,  but  to  be  up  in  the  air  and  en- 
counter serious  difficulties  without  one,  is  a  precarious 
and  vital  situation.  To  be  attached  to  a  parachute  is  not 
the  most  pleasant  mode  of  traveling  one  could  conceive 
of,  but  if  one  flies  one  should  at  least  be  equipped  so  as 
to  return  to  terra  firma  intact.  A  parachute  upon  open- 
ing treats  its  passenger  rather  roughly,  and  again,  upon 
landing,  one  has  the  sensation  of  making  a  fifteen-foot 
leap.  But  the  art  of  flying  in  general  necessitates  an  ad- 
venturous spirit  and  a  strong  constitution. 


Sales  Department  Has  Outing 

Kendall's  Dell,  down  the  Peninsula,  was  the  scene  of  a 
very  enjoyable  and  unique  picnic,  with  the  addition  of  a 
Dog  Show  and  other  hilarities,  staged  by  the  sales  depart- 
ment of  La  Grande  &  White's  Laundry  Company. 

The  participants  drove  to  their  destination  on  Sunday 
morning,  August  7th,  in  a  huge  "skyscraper"  bus  which 
looked  like  a  cross  between  a  motor  bus  and  a  war  tank, 
and  gave  onlookers  the  impression  that  a  truckload  of 
Movie  Sheiks  had  invaded  the  peaceful  Peninsula. 

For  the  refreshment  of  this  merry  assembly,  almost  all 
the  watermelons  and  berries  in  the  commission  district 
of  San  Francisco  were  bought  up,  and  the  pound  keeper 
of  this  city  reported  that  during  the  preceding  night  his 
entire  crop  of  dogs  had  been  stolen. 

Of  all  the  baseball  events  pulled  off  in  the  county  of 
San  Mateo,  none  was  more  interesting  than  the  game  at 
Kendall's  Dell,  between  the  married  and  single  men.  The 
married  men  won  by  a  good  margin.  Why  shouldn't  they  ? 
They  are  used  to  home  runs. 


Cut  tymr  Tie/pair   3i£&J 

ALEftlTEtajT*!^ 

EXPERT    LUBRICATION    HERE 

DRIVE      IN 


925  O'Farrell  Street 
San  Francisco 


LOU  W.   SARTOR.   Proprielor 


PHONE   GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   AH    Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling   and   Greasing — Battery   Service 

AT   CALPET    GAS   STATION 

Post   and   Franklin   Streets  San   Francisco,    Calif. 


GRAYSTONE    130 


OPEN   DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Buildinsr.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco.  California 

in    conjunction    with 

St.    Georee   Garace.    til)    Bush    St.  Monarch    Garaee.    136!    Bush    St. 

Manaeement   of    WILLIAM    SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  13,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   18S3 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidat  ions  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
JUNE  30th,  1927 

Awsets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund    over     $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESI DIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4}4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND :  NEW  YORK :  PORTLAND,  ORE.  :  SEATTLE. 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE  HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and   Surety,   Burglary,   Automobile   Insurance 


Branch   Office   Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE,     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco,   Calif.  Lob  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257  -  259  MINNA  STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

B-     cj 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


Corporation  earnings  have  been  unexpectedly  favor- 
able. General  Motors  ranks  first  in  aggregate  profits  and 
in  rate  of  increase  with  net  earnings,  including  profits  of 
subsidiaries,  not  consolidated  for  the  half  year,  ending 
June  30th  of  S129,250,207,  an  increase  over  correspond- 
ing figures  for  the  first  half  of  1926  of  S27, 550,253. 


General  survey  of  the  labor  market  shows  that  fewer 
workers  are  employed  in  the  manufacturing  industry 
than  in  1923.  There  has  been  a  reduction  in  pay  rolls, 
also,  but  not  a  corresponding  reduction,  thus  showing 
that  wages  are  higher  than  heretofore. 


Building  industry  is  progressing  in  the  country  in  un- 
usually large  volume,  and  the  agricultural  industry  is  de- 
manding a  great  amount  of  machinery  which  adds  to  the 
energy  of  the  steel  industry.  It  is  to  be  noted,  however, 
according  to  the  report  of  the  National  City  Bank,  that 
automobile  production  has  been  12  per  cent  under  that  of 
last  year.  The  new  models  are  expected,  however,  to  give 
this  production  a  new  impetus. 


The  assistant  secretary  of  commerce  in  charge  of  aero- 
nautics makes  the  prohpecy  that  the  premium  income  on 
aircrafts  and  cargoes  will  exceed  the  premiums  from  au- 
tomobile insurance  in  the  not  very  distant  future. 


It  is  a  curious  fact  that  the  moral  hazard  in  insurance 
is  regarded  as  less  in  Alaska  than  in  any  other  part  of 
the  country;  according  to  the  statement  of  R.  R.  Stowell 
of  the  Pacific  Coast  Agency  Company. 


Dryden  Phelps,  after  living  five  years  in  the  heart  of 
China,  tells  the  Commonwealth  Club  that  there  is  no  es- 
sential difference,  intellectually  speaking,  between  the 
Chinese  and  other  folks.  The  great  turmoil  arises  from 
the  fact  that  they  are  trying  to  do  at  one  stroke  what  our 
people  took  several  revolutions  to  accomplish. 


The  San  Francisco  Stock  and  Bond  Exchange  says  that 
the  volume  of  trading  over  1926  is  steadily  increasing. 
There  is  a  gain  of  over  28  per  cent  since  last  year.  The 
market  values  of  the  shares  sold  are  8243,152,410  as 
against  §240,005,427  last  year. 


A  new  demand  for  local  lands  comes  from  a  class  in  the 
East  which  desires  small  farms  near  established  com- 
munities. These  people  are  mostly  from  industrial  cen- 
ters and  have  had  some  farm  experience.  They  plan  to 
live  near  good  towns  so  as  to  get  the  advantage  of  the 
convenient  town  life. 


The  best  levels  on  the  local  stock  market  for  the  week 
were  reached  by  Caterpillar  Tractor  and  Paraffine  com- 
mon taking  the  lead.  Caterpillar  finally  closed  at  31Va. 
a  net  gain  of  2%  points. 


The  rapid  increase  of  oil  production  in  South  America 
shows  that  that  country  may  be  relied  on  for  an  oil  sup- 
ply for  many  years  to  come.  The  great  need  is  the  con- 
struction of  railroads  for  the  transportation  of  the  oil. 
The  primitive  state  of  transportation  facilities  is  the 
great  impediment  to  progress. 


There  is  still  a  record  waiting  for  the  first  grandmother 
to  fly  across. — Springfield  Republican. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


ICE  CREAr%, 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.    35c,  50c.  75c   $1.00,  $1.50    a  la  Carte 
Dancing:  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATT1E   MOOSER  MINNIE   C.   MOOSER 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


U&uzl/  ImxuaLu,  bruffib 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


THIRD     STRE  ET 

STERLING   ANDERSON. 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'  Lunch  11  a.  m.  to  2  p.  m.   (a  la  carte).    Private  DininR  Rooms 
for   Banquets   and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


TEL.  GRAYSTONE  4286 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


O'Farrell  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon    S  -75 

<11 :30   to   2    p.  m.) 
Dinner,   Week   Days   &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


Our  best  advertisements  are  what  our 
customers  tell  their  friends. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   1488 


San  Francisco 


NOAH'S 
ARK 


93   Third    Avenue,   SAN    MATEO 


Featuring    Southern     Cooking 

Open    From 
11:30    n.  m.    to    2:00    p.  m. 

5:30    p.  m.    to    8:30    p.  m. 

Sundays       and       Holidays 

i  :30    to    8:30    p.  m.    only 
CLOSED    EVERY    MONDAY 

Half    Block    from    Highway 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian    Dyeing   and   Cleaning 

583 
In 

Post  Street 
Virginia   Hotel 

San   Francisco 
Phone  Franklin   2510 

14-Mile   House 


Uncle  Tom's  Cabin 

Restaurant 

OTEN    S:00    A.M.    TO    11:00   P.M. 

I'nsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly  of  Golden   Gate   Park   Casino 


anA 


CAROLINE  JOXES 

Luncheon  is  served  from  11:30  to 

2:80  and  Tea  from  3  to  5 

Inclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  AH  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


Prom  Sacramento 
South  on  21st  Street 


^ 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


o4mbassador- 

Los    Angfeles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAML  VAH  VTECHTEH 

Famous  Author,  writing  in  VANITY    FAIR    says: 

Tbt  Ambasiador  «,  /  tbouia  think,  ont  of  tbt  very  beft  boteti 
m  tbt  world.    Tbe  service  it  superlamt,  tbt  food  an  me, 
the  courtesy  ot  management  ana  emplo\ee>  unfailing. " 

In  the  -wide  range  ot  its  attraction;,  the 
Ambassador  likewise  excel*  Superb. 
27-acre  park,  with  miniature  goll  course 
and  open-air  plunge.  Riding,  hunting 
and  all  sports,  including  privileges  of 
Rancho  Goll  Club  Motion  picture 
thearei  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  mutic  ol 
the  famous  Cocoanut  Grov*  orch< 


Moderate  Summer  Rates 
Artracove  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 

WRITE  for  Owf.  Bocki«  of 
Calif.  Rfarti  and  Information. 
BEN   L-  FRANK    ZHmat* 


SAIL  TO  NEW  YORK 


Jut 

4    I 
•    1 

. 

m  J 

•i 

SISTER   SHIPS 

*  ink: 

■  *. 

SS  VENEZUELA 

2/  JllVt 

^Jiffi 

SS  COLOMBIA 

i^^jUlm 

SS  ECUADOR 

See    MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  dc  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  daj-B  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  §380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco  - 
SS  ECUADOR.  August  20th;  SS  COLOMBIA.  September  17th.  From  New 
York:  SS  COLOMBIA,  August  13th;   SS  VENEZUELA,  September  3rd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,   or  write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


THEA.B.SPRECKELS 

AMATEUR  GOLF  TOURNAMENT 
cAugust  23  to  26 

Winner  receives  outright 
one  of  the  finest  trophies 
ever  presented  in  an  ama- 
teur golf  event.  An  equally 
attractive  trophy  to  run- 
ner-up and  prizes  in  all 
flights. 


Summer  Rales 

HOTEL  DEL  CORONADO 

As  Low  as  $6.00  Per  Day    •    American  Plan 

in  Effect. 

i" 

SWIMMING    •    AQUAPLANING    .    BOATING 

Dancing 

l.  E.  CARLILE,  SAN  FRANCISCO  AGENT 
2  PINE  STREET  Pkone  DOUGLAS  5600 


MEL.  S.  WRIGHT,  Manager 
CORONADA  BEACH  CALIFORNIA 


r 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


LOS  ANGELES 


An  Old  Adobe  oj  Monterey 


FROM  A  PAINTING  BV  F.  II.  CUTTING 


cs£r 


8-80  and  8-70 

two  remarkable  8 'in-line 
motor  cars  that  are  earning 

More  Glory 

for  Locomobile 

— the  New  8-80   "^  finest  automobile 

in  the  $3000  class!" 

1i  *J  ^kC\    m  ^an  Francisco  "for  the  fully 
vjJ  £/  ZJ  V/    equipped  5-passenger  sedan 

the  New  8-70    "one  °f  l^e  industry's 

most  successful  light 
S-in-line  cars" 


^2 


1 J  S3 


$^j  ^|  i|    g     in  San  Francisco  — for  the  fully 
Id  jL  JL  !D     equipped  sedan,  brougham,   or 
sport  roadster 

at  230  FULTON  STREET 

Salon  of  the  Locomobile  Company  of  California 

Telephone  Hemlock  3800 

Also  Broad  Motor  Company,  1906  Van  Ness  Ave. 

San  Francisco.  Telephone  Qraystone  6304 


K^ 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
b  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  26S  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California.  Postoffice  as  second-class  matter.      London  Office:    Street  &    Co..  30  Cornhill,   E.    C,    London,  England.      Subscription    Rates    (including   postage),    one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  AUGUST  20,  1927 


No.  34 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


The  mildest  words  ever  set  to  a  ruler's  swan  song:  "I 

do  not  choose  to  run  for  President  in  1928." 

*  *     * 

Many  anticipated  candidates  are  still  up  in  the  air  on 
announcements — but  this  is  aeroplane  week  and  every- 
body is  conforming  in  spirit. 

*  *     * 

Adolph  Uhl's  offer  to  donate  his  salary  as  mayor,  if 
elected,  to  the  orphans  of  San  Francisco  is  something 
new  under  the  city's  sun  and  the  gesture  ought  to  have 
for  him  a  beneficial  effect. 

*  *     * 

The  entrance  of  Mr.  Uhl  into  the  big-prize  fight  has  put 
the  politicians  to  deep  thinking  as  to  where  his  support 
shall  lie.  Mr.  Rolph  and  Mr.  Power  are  known  to  be  seek- 
ing or  to  have  been  promised  the  big  local  sachems'  sup- 
port— so  this  third  entry  is  apt  to  breed  sundry  compli- 
cations in  their  reckonings. 

*  *     * 

Public  institutions  of  learning  had  their  opening  day 
last  Monday,  when  an  army  of  80.000  boys  and  girls  took 
possession  of  the  citadels  of  education.  We  hope  there 
were  none  like  Shakespeare's  "whining  school  boy.  with 
his  satchel,  and  shining  morning  face,  creeping  like  a 
snail,  unwillingly  to  school." 

*  *     * 

The  number  of  mayoralty  candidates  is  gradually 
growing.  It  is  possible  Eugene  E.  Schmitz.  former  super- 
visor, may  make  it  a  "foursome."  Schmitz  endeavored  to 
come  back  before  as  mayor  of  San  Francisco,  and.  inci- 
dentally, pulled  a  big  vote.  He  shows  a  persistence,  at 
least,  that  is  commendable. 

*  *     * 

It  is  delightful  news  to  hear  that  the  Palo  Alto  Horse 
Show  is  to  become  an  annual  event.  This  assurance  was 
given  us  by  Alfred  P.  Fleming,  manager  of  the  exhibi- 
tion, who  states  that  more  than  (8000  in  stakes  has  been 
promised  for  the  1928  show.  Approximately  (1500  will 
go  to  the  Stanford  Home  for  Convalescent  Children  as  a 
result  of  the  recent  horse  show  given  in  Falo  Alto.  There 
is  an  elegance,  a  verve,  a  charm  about  a  horse  show 
which  no  other  kind  of  exhibition  can  ever  bring  forth. 

*  *     * 

The  notorious  female  Billy  Sunday  headed  a  cavalcade 
er  500  of  her  followers  into  the  tall  timber  adjacent 
to  Lake  Tahoe  this  week,  with  the  intention  of  establish- 
ing a  summer  colony,    li  seems  utterly  too  bad  that  this 


crowd  of  morons  should  invade  one  of  the  most  beautiful 
spots  in  California,  to  profane  and  pollute  this  heavenly 
and  remote  region  with  their  salacious  actions  and  teach7 
ings.  *     *     * 

The  gay  gathering  of  over  a  hundred  motor  car  dealers, 
who  met  last  week-end  at  Tahoe  Tavern,  had  serious  in- 
tentions in  view,  as  well  as  sociable  ones.  The  bay  bridge 
plan  really  actuated  their  getting  together,  for,  according 
to  Governor  Balzar,  of  Nevada,  who  met  the  dealers  at 
Donner,  the  building  of  the  bay  bridge  would  mean  not 
only  a  great  deal  to  the  San  Francisco  bay  territory,  but 
also  to  the  entire  State  of  California  and  to  Nevada.  With 
state  officials  of  Nevada  back  of  this  plan,  as  well  as  those 
interested  at  home,  the  bay  bridge  should  become  a 
reality.  

There  are  people  who  deplore  air  races  such  as  just  took 
place  this  week ;  who  look  upon  the  risk  taken  by  the 
participants,  with  its  attendant  sorrow  to  bereaved  rela- 
tives and  friends,  as  unnecessary,  and  in  a  way,  a  detri- 
ment to  the  progress  of  flying.  Of  course,  they  say,  it 
takes  daredeviltry  and  courage  and  a  great  amount  of 
recklessness  to  enter  into  such  a  race  as  Mr.  Dole  put  up 
for,  this  past  week,  but  why  not  develop  this  art  of  flying 
as  other  arts  and  inventions  are  developed — in  a  sane  and 

safer  manner? 

*  *     * 

We  are  all  inclined  to  feel  that  way,  when  we  read  of 
crack-ups  and  disasters,  and  loss  of  life — events  which 
must  of  necessity  accompany  the  intrepid  entrants  for 
speed  records  in  a  game  as  dangerous  and  utterly  un- 
certain as  flying  still  is.  We  forget  that  all  inventions  in 
transportation  have  meant,  down  the  ages,  disaster  and 
death  to  the  "trail  blazers";  a  great  risk  of  life  to  the 
human  beings  who  are  making  the  pathway  smooth  for 
the  rest  to  follow;  and  especially  that,  in  this  commercial 
age,  money  must  always  play  the  most  important  part  as 

an  incentive  in  such  enterprises. 

*  *     * 

So,  in  the  big  event  of  the  past  week,  it  is  only  natural 
that  the  masses  of  people  thrilled  to  every  bit  of  news 
that  was  radioed  or  wired  regarding  the  "fearless  four" 
who  negotiated  the  air  lanes  across  the  Pacific  from  this 
point  to  Honolulu :  it  is  only  fitting  that  when  the  winner, 
Goebel.  returns  to  these  shores,  he  should  be  given  a 
rousing  reception:  and  it  will  be  only  running  true  to 
form,  if  the  fickle  populace  forgets  him  whi  n  the  next 
"pilot  of  the  stellar  seas"  accomplishes  son*  J  at  that 
puts  his  in  the  shade! 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  192r, 


The  Naval  Parley 

After  the  coarse  talk  of  some  of  the  rampant  jour- 
nalism, the  failure  of  the  naval  parley  at  Geneva  is 
beginning  to  appear  in  its  true  light  to  the  average  news- 
paper writer. 

We  may  discount  all  talk  of  hostility  and  disagreement 
in  any  actual  or  objective  sense.  One  of  our  local  writers, 
whose  articles  on  international  affairs  are  generally  very 
enlightened,  appears  to  have  been  misled  on  that  point 
by  French  comment.  The  whole  matter  is  one  of  dis- 
agreement between  the  experts  as  to  what  the  number  of 
light  cruisers  should  be,  in  view  of  the  needs  of  Great 
Britain.  The  American  experts  looking,  perfectly  prop- 
erly, at  the  possibility  of  war,  which  is  always  a  contin- 
gency, however  remote,  regarded  the  British  demand  for 
light  cruisers  as  unreasonable  and  tending  to  place  this 
country  at  a  disadvantage. 

On  the  other  hand,  the  British  maintain  that,  in  view 
of  the  submarine  peril,  they  are  only  asking  enough  light 
cruisers  to  enable  them  to  keep  their  necessary  food 
supply  secure  in  the  narrow  seas,  the  favorite  operating 
places  of  submarines.  The  submarine  was  a  new  weapon 
in  the  last  war  and  came  pretty  nearly  finishing  the  war, 
as  far  as  Great  Britain  was  concerned. 

This  makes  a  very  awkward  situation,  for  it  is  very 
clear  that  if  the  British  naval  experts  declare  that  num- 
ber of  light  cruisers  to  be  necessary,  no  British  admiralty 
board  will  consent  to  serve  with  fewer.  If  the  result  is 
competitive  building,  it  is  regrettable  but  unavoidable. 

At  the  same  time,  this  does  not  in  any  way  increase 

the  risks  of  war  between  Great  Britain  and  the  United 

States.    It  only  increases  the  profits  of  the  shipbuilding 

industry. 

*     *     * 

The  Career  of  a  Laborite 

There  are  all  sorts  of  success,  and  the  latest  news  of 
P.  H.  McCarthy  is  an  instance  in  point. 

We  all  remember  P.  H.  McCarthy,  leader  of  the  build- 
ing trades  here  during  the  rosy  days  of  labor  supremacy , 
mayor  of  San  Francisco  and  the  champion  of  the  "down 
trodden  working  man."  It  is  now  announced  that  he  is 
going  to  Boston  to  spend  his  later  days.  His  son  is  about 
to  enter  Harvard,  and  two  daughters  are  going  to  finish- 
ing school  at  the  metropolis  of  American  culture. 

We  do  not  know  what  Boston  is  going  to  do  about  it, 
for  the  McCarthy  brand  of  culture  will  hardly  fit  with 
that  in  vogue  at  the  shrine  of  the  Lodges  and  the  Cabots. 
We  remember  one  occasion  when  it  was  the  duty  of  the 
ex-president  of  the  building  trades,  as  mayor  of  San 
Francisco,  to  address  an  audience  in  the  amphitheater  at 
Berkeley.  He  had  prepared  with  care  and  the  oration 
was  received  with  glee  by  the  assembled  intellectuals. 
No,  we  cannot  imagine  P.  H.  McCarthy  as  a  leader  in 
Boston.  But  even  Boston  changes,  and  it  may  be  that 
grammar  is  not  as  essential  as  we  have  been  led  to 
believe. 

However,  San  Francisco  has  grown  too  coarse  for  the 
ex-mayor  and  his  family.  He  is  going  East.  His  children 
are  going  to  high  class  schools  and  his  son  to  Harvard. 
This  costs  money.  Which  would  seem  to  show  that  the 
leadership  of  the  union  hosts  is  not  so  unremunerative 
as  might  be  supposed.  There  seems  to  be  a  career  some- 
how or  other  in  labor  leadership,  a  career  which  among 


other  things,  produces  money.    We  wonder  how  this  isj 
done. 

We  know  it  has  been  done  several  times  and  that  morel 
than  one  labor  leader  has  died  rich.  But  we  have  neveil 
been  shown  convincingly  just  how  they  managed  it.) 
Some  few  appear  to  have  learned  the  trick,  among  them] 
P.  H.  McCarthy. 

Trade  With  Australia 

A  leading  newspaper  woman  is  here  from  Australia 
and  is  about  to  write  accounts  of  the  people  of  this  coun- 
try  for  the  benefit  of  the  Australians.  She  points  out 
that  the  Australians  are  greatly  interested  in  the  Ameri- 
cans and  that  the  compliment  should  be  returned,  for 
Americans  make  a  great  deal  of  money  out  of  Australians. 
The  balance  in  favor  of  American  trade  she  computes  at 
150,000,000  dollars  and  is  continually  growing. 

There  is  no  reason  why  trade  with  Australia  should 
not  develop  very  greatly  and  why  San  Francisco  should 
not  enjoy  the  full  benefit  of  that  trade.  There  is  noi 
people  who  can  better  appreciate  the  needs  of  a  growing 
new  country  than  we,  for  we  are  only  just  emerging  from 
that  condition  ourselves.  Better  than  any  long  estab- 
lished community  we  can  grasp  and  anticipate  what  is 
required  in  a  country  which  is  just  breaking  through  the 
primitive  and  gradually  evolving  into  an  independent! 
modern  state. 

Of  course,  one  of  the  greatest  and  most  satisfying  ad- 
vantages which  we  can  get  out  of  Australian  intercourse: 
is  that  it  is  with  people  who  are  essentially  like  ourselves, 
whose  manner  and  tastes  have  not  to  be  learned  from 
the  beginning,  like  those  of  the  South  Americans,  for 
example.  We  know  their  needs,  for  their  needs  are  the; 
same  as  our  own. 

It  is  this  fact,  coupled  with  the  additional  reason  that  I 
our  inventive  ability  and  standardized  manufacturing' 
processes  give  us  a  great  advantage  that  has  placed  us- 
far  in  the  lead  in  competition  for  trade  with  Australia. 
We  are  winning  our  way  to  trade  superiority  in  that! 
growing  and  interesting  Commonwealth.  The  advantages 

are  great  and  permanent. 

*     *     * 

Our  Starved  Schools 

The  children  are  going  back  to  school  and  there  is  noti 
enough  room  for  them.  Not  only  is  the  accommodation 
insufficient,  but  the  equipment  is  not  at  all  what  it  should 
be  in  a  city  of  the  size  of  ours,  occupying  as  distinctive 
a  position  in  the  world.  We  are  robbing  our  school  chil- 
dren of  much  of  the  products  of  our  wealth,  to  which  they 
are  entitled  by  right  of  birth  in  the  community. 

Every  year  the  school  roll  grows.  It  must,  or  the  city 
population  would  decline  and  San  Francisco  would  fail. 
If  there  is  one  thing  certain,  it  is  that  the  growth  and 
progress  of  the  city  is  dependent  upon  constant  increase 
in  the  number  of  children  of  school  age.  Whatever  else 
comes  and  goes,  the  increase  in  child  population  must  be 
constant  if  the  city  is  to  live.  As  a  matter  of  fact,  it  is 
constant. 

But  with  a  strange  and  quite  incomprehensible  fatuity, 
the  Supervisors  appear  to  be  unable  to  grasp  that  ele- 
mentary fact.  It  would  seem  to  be  evident  that  if  the 
numbers  of  school  children  increase  every  year,  the 
amount  of  school  buildings  should  be  also  annually  in- 
creased in  due  proportion.   This,  the  Supervisors  will  not 


Lijgust  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


o.  They  will  not  estimate  the  amount  necessary  for 
chools  and  then  pay  it  out  of  the  current  income.  They 
;t  the  school  accommodation  run  behind  the  demand  and 
hen  make  it  up  with  a  bond  issue.  In  the  meantime,  the 
hildren  are  not  properly  provided  for  in  the  schools  and 
he  health  and  education  of  our  growing  citizens  suffer 
ccordingly. 
We  feel  that  of  all  civic  expenditures,  that  on  education 
I  at  once  the  most  satisfactory  and  the  most  remunera- 
ive  in  the  long  run.  The  schools  of  this  city  should  be 
f  the  best  sort,  well  built,  commodious  and  thoroughly 
quipped  with  the  safest  and  sanest  school  apparatus, 
'hat  they  are  not  so  reflects  no  credit  on  our  city  govern- 

lent. 

*  *     * 

Jew  President  for 
larket  Street  Railway 

A  man  thoroughly  versed  in  business  management  has 
ust  been  elected  president  of  the  Market  Street  Railway 
lompany,  in  the  person  of  Samuel  Kahn,  who  for  fifteen 
ears  has  been  an  active  public  utility  executive  in  Cali- 
ornia  with  the  Byllesby  Engineering  and  Management 
orporation,  this  Corporation  having  taken  charge  of 
he  Railway  Company's  operations  in  San  Francisco 
uring  the  end  of  1925. 

In  1912  Mr.  Kahn  moved  to  Stockton  to  participate  in 
he  management  and  operating  direction  of  the  H.  M. 
iyllesby  &  Company  properties  on  the  Pacific  Coast, 
vhich  are  located  over  a  territory  from  San  Diego  in  the 
outh,  to  Everett,  Washington,  in  the  north. 

While  in  Stockton,  he  was  active  in  civic  affairs,  having 
erved  as  president  of  the  Chamber  of  Commerce,  gave 
lis  time  to  the  Boy  Scouts,  Community  Chest  and  many 
if  Stockton's  industrial  activities. 

In  1925,  Mr.  Kahn  came  to  San  Francisco  to  assume 
ctive  operating  direction  of  the  Market  Street  Railway 
!ompany.  Besides  his  present  position  as  president  of 
his  Company,  he  is  a  director  in  the  Standard  Gas  & 

lectric  Company,  which  is  the  parent  organization  of  all 

Syllesby  utilities. 

*  *     * 

New  Highway 

The  proposed  San  Francisco-San  Mateo  joint  highway 
listrict,  formed  for  the  purpose  of  relieving  the  Colma 
lottleneck  by  creating  a  new  highway  west  of  the  ceme- 
eries,  as  an  extension  of  Junipero  Serra  boulevard  and 
Nineteenth  avenue,  was  officially  endorsed  by  the  Board 
if  Supervisors  of  San  Mateo  County  last  Monday.  Super- 
ior Harrelson  was  named  by  the  San  Francisco  board  as 
hairman  of  the  special  committee  to  confer  with  San 
Mateo  County.  Harrelson  considers  that  this  is  one  of  the 
jlggest  things  the  two  counties  could  put  over.  The  time 
vill  come,  when  the  peninsula  will  be  threaded  with  high- 
rays,  and  still  traffic  will  be  a  problem! 

*  *     * 

leeting-Place 

'or  Friends 

"Oh.  what  pleasure  it  is  to  meet  SO  many  old  friends:" 

This  expression  is  heard  almost  every  day  within  the 
vails  of  the  beautiful  new  Woman's  Building. 

Many  who,  for  some  reason  or  another,  have  been 
separated  over  a  span  of  years,  meet  again  in  the  French 
Bunge,  in  the  auditorium  halls,  in  the  luncheon  rooms, 
he  pretty  little  breakfast  nooks,  or  in  the  incomparable 
Ittle  Theater. 

I   verily   believe  that   this  unplanned  resource  is  not 

mly  going  to  express  its  psychological  influence,  but  the 

•ons; ant  'desire  to  "find  a   friend"  may   help  to  fill  the 

offers    of    the    different    departments    in    the    Woman  S 

luilding,  adding  materially  to  its  exchequer. 


When  Jim  Rolph  recently  announced  his  candidacy  for 
the  big  city  job  the  surprising  thing  was  that  no  one  was 
surprised. 

*  *     * 

Seems  it's  gotten  to  be  as  natural  to  associate  "Rolph" 
with  "Mayor  of  San  Francisco"  as  it  is  "Twin"  with 
"Peaks." 

*  *  # 

Yet,  politics  is  politics,  and  Jim  Rolph  assuredly  wishes 
he  had  more  power  and  less  Power  in  the  coming  mu- 
nicipal unpleasantness. 

*  *     * 

Not  the  eternal  triangle,  but  Adolph  Uhl,  civic  worker, 
has  made  it  "three  all"  in  the  spurt  for  mayorship.  Mr. 
Uhl  is  known  to  all  newspaper  readers  in  San  Francisco 
on  account  of  his  penchant  for  delving  into  municipal 
questions. 

*  *     * 

In  a  report  issued  by  the  State  Federation  of  Labor, 
San  Francisco  assemblymen  and  senators  are  given  high 
rating  for  voting  for  labor  measures  in  the  last  legisla- 
ture. Los  Angeles  legislators  stand  at  the  bottom  of  the 
list. 

*  *     * 

C.  C.  Baker  of  Salinas  and  C.  W.  Lyons,  Harry  Cham- 
berlin  and  Frank  C.  Weller  from  Los  Angeles  and  Pasa- 
dena voted  consistently  against  union  propositions. 

*  *     * 

H.  C.  Kelsy  of  Berkeley  voted  twenty-two  times  against 
labor  and  Byron  Walters  of  San  Diego  twenty-one  times. 
Neither  voted  for  labor  once. 

*  *     * 

Jack  Spaulding,  Olympic  Club  member,  identified  with 
the  American  Legion,  Sons  of  the  American  Revolution 
and  promoter  of  the  East-West  football  games  for  the 
benefit  of  the  Shrine  Hospital,  has  shied  his  beaver  into 
the  supervisoral  ring  for  the  coming  municipal  bouts. 

*  *     * 

The  Young  Men's  Rolph  Club,  Leo  A.  Cunningham, 
president,  has  launched  a  city-wide  campaign  in  the  inter- 
est of  James  Rolph's  re-election  at  the  November  contest. 

*  *     * 

The  363rd  Infantry  of  the  91st  Division,  composed  of  a 
large  number  of  veterans  of  the  World  War,  is  organizing 
a  big  drive  to  once  again  put  Jim  Rolph  in  charge  of  the 
controls.  Col.  Thomas  A.  Driscoll,  Major  Edward  J. 
Mitchell,  David  McCullough,  D.  J.  French,  Frank  Baldini, 
James  J.  Herz  and  Walter  A.  Krauter  are  tuning  up  their 
machine  to  put  "Sunny  Jim"  first  over  the  line. 

*  *     « 

The  virgin-like  modesty  actuating  the  multitude  who 
shall  be  on  that  November  ballot  is  edifying.  A  scant 
dozen  have  so  far  announced  their  candidacy  whereas  we 
know  of  at  least  thirty  who  are  all  primed  for  the  political 

hop-off. 

*  *     * 

Xot  much  of  his  own  inclinings  in  the  matter  of  presi- 
dential aspirations  could  be  coaxed  out  of  Nicholas  Long- 
worth  during  his  three  days'  stay  at  the  St.  Francis. 
But  it's  useless  to  dissemble:  who  wouldn't  want  to  be 
out  there  batting  at  the  head  of  the  great  American 
League '.' 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  192V 


By  Antoinette  Arnold 


Days  of  Elegance 

"Harking  back  to  the  days  of  ele- 
gance"— that's  what  the  Palo  Alto 
Show  indicated! 

As  we  sat  there  in  the  boxes  watch- 
ing the  thoroughbreds  go  through 
their  paces,  we  wondered  why  on 
earth  horses,  intelligent  thorough- 
bred horses,  were  ever  relegated  to 
the  side  lines  and  replaced  by  man- 
made  limousines. 

The  gorgeous  horses — looking  as  if 
they  had  just  stepped  out  of  some 
story  book  to  revive  our  jaded  senses ! 

"I  didn't  know  that  there  were  so 
many  elegant  horses  left  in  the 
world,"  commented  the  debutante 
sitting  beside  me. 

"It  is  like  the  good,  old  elegant 
days  of  old,"  returned  her  compan- 
ion, owner  of  a  string  of  thorough- 
breds, whose  eyes  glistened  with 
pride  while  he  never  took  his  gaze  off 
of  the  field. 

"Any  one  can  own  an  automobile, 
but,  believe  me,  it  takes  a  thorough- 
bred to  recognize  a  thoroughbred!" 
added  his  wife  as  she  looked  know- 
ingly up  into  her  husband's  beaming 
countenance. 

So  it  was,  that  the  revival  of  those 
old  days  of  elegance,  when  horses 
were  held  in  homage,  as  indicative 
of  social  standing  and  prestige, 
aroused  our  admiration  during  the 
Palo  Alto  Horse  Show. 

It  was  all  over  too  soon.  We  wish 
that  the  time  could  have  been  ex- 
tended and  that  thousands  of  others 
who  love  and  appreciate  a  thorough- 
bred, could  have  another  chance  to 
attend. 

*     *     * 

Why  Pants? 

Trousers  are  trousers,  and  pants 
are  just  pants. 

I  don't  care  whether  they  are  worn 
by  a  man  or  a  woman.  That  is  why, 
perhaps,  that  we  (companion  and  I) 
did  not  like  the  long  pants  worn  over 
the  riding  boots  at  the  Horse  Show. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the   Coast    HiEhway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An   Inn   of    Unusual    Excellence 

Wire  or  write  for   reservations   on  your 
next  trip  south 


Only  a  few  of  the  riders  wore  them 
that  way.    Thank  goodness! 

Most  of  the  women  not  only  sat 
the  saddle  to  perfection — but  like  the 
thoroughbreds  they  rode,  they  were 
groomed  to  perfection. 

However,  some  of  the  smart  look- 
ing women-riders  did  wear  the  long 
pants  over  their  riding  boots,  and  say 
what  you  may,  they  are  not  "good- 
looking." 

The  full  trousers,  tucked  smoothly 
into  the  boot,  not  only  looked  neater, 
more   attractive   in   every   way — but 

they  were  smarter! 

*  *     * 

Exquisite! 

If  ever  a  lady-of-quality  looked 
positively  exquisite  on  her  mount  it 
was  Mrs.  William  Threlkeld! 

I  think  I  have  never  seen  any  one 
who  looked  as  lovely  as  she.  Her 
habit  of  white,  from  the  top  of  her 
pretty  head  to  the  tip  of  her  snug- 
fitting  boot,  was  the  last  word  in  ex- 
quisite attire. 

She  was  the  most  perfectly 
groomed  young  woman  it  has  ever 
been  my  privilege  to  see.  Her  grace 
of  manner,  her  modesty,  her  charm — 
were  all  so  fascinating  she  was  the 
cynosure  of  all  eyes. 

Mrs.  Threlkeld  won  many  first 
prizes  and  trophies  for  her  riding — 
and  as  we  watched  her  at  the  Satur- 
day matinee  we  felt  inclined  to  add 
other  recognition  and  homage  for  the 
exquisite  picture  she  certainly  was. 

*  *     * 

Last  Whisper  in 
Riding  Attire 

Beauty  and  smartness  and  excellent 
horsemanship  were  attributes  which 
made  the  Horse  Show  distinctive.  The 
last  word  in  riding  attire  was  pro- 
nounced by  the  lovely  women  who 
took  part. 

Miss  Cecelia  de  Mille  attracted  con- 
siderable attention  in  her  handsome 
riding  habit.  She  and  Miss  Cathryn 
Worth  were  adorable.  Mrs.  A.  W. 
Pike  was  one  of  the  favorites,  many 
of  her  entries  gathering  a  liberal  num- 
ber of  trophies. 

Mrs.  S.  R.  Dannebaum,  who  makes 
her  home  at  the  Fairmont  Hotel,  was 
one  of  the  most  popular  exhibitors  at 
the  Horse  Show,  her  thoroughbreds 
capturing  many  big  prizes. 

Miss  Josephine  Thomas  of  Beverly 
Hills,  Miss  Barbara  Thompson  of  Palo 
Alto,  Mrs.  William  P.   Roth  of  San 


Francisco,  Mrs.  Charles  Sooy,  anci 
Miss  Jane  Spieker  were  the  center  01 
admiration  as  their  horses  came  out] 
victors  in  several  contests. 

Miss  Eleanor  Weir  of  Menlo  Park 
was  one  of  the  most  enthusiastic  par-, 
ticipants.  Miss  Mary  C.  Young  lookec, 
perfectly  charming  and  she  was 
jubilant,  too!  Miss  Grace  A.  Hamil-( 
ton  and  Miss  Ruth  Lansburgh  had 
entries  in  the  best  amateur  riders 
class  along  with  Miss  Eleanor  Weir. 
They  looked  charming.  One  was  all 
in  brown,  one  in  tan,  and  still  another 
in  gray — each  one  lovelier. 

Many  Women  Exhibitors 

Many  prominent  women  in  addition 
to  those  I  have  already  named  were 
exhibitors  at  the  Palo  Alto  Horse 
Show. 

Mrs.  M.  H.  Adamson  of  Los  An-i 
geles,  Catherine  Blair,  Miss  Dorothy 
Burns,  Miss  Kathrine  Breuner  of  San 
Francisco,  Miss  Barbara  Carpenter  of> 
San  Mateo,  and  Mrs.  H.  McCormick  of 
Washington  had  entries. 

Miss  Patricia  Clark  of  San  Mateo, 
one  of  society's  most  lauded  debu- 
tantes of  the  entire  Pacific  Coast,' 
hardly  ever  misses  a  horse  show  no 
matter  where  she  is.  Miss  Clark  ex- 
hibited "Beau  Brummel"  in  the  novice 
three-gaited  saddle-horse  events. 

Miss  Diana  Dollar  of  Piedmont  and 
her  blue-ribbon  pony  excited  the  envy 
of  many.  Miss  Alice  Forderer  of  this 
city  and  Miss  Elinor  Getz  of  Beverly 
Hills,  and  Miss  Grace  A.  Hamilton  of 
Menlo  Park  all  had  their  horses  in 
entries. 

*     *     * 

Aristocrats 

"Aristocrats  on  both  sides  the  turf 
line"  was  the  comment  held  by  those 
who  went  with  wide-open  eyes. 

Most  assuredly  was  the  event  not- 
ably aristocratic,  for  certainly  no  oc- 
casion more  than  a  horse  show  is 
really  capable  of  bringing  out  aristo- 
crats. It  has  always  been  so  —  the 
world  over. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

Sun   Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


tugust  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


5 


May  we  have  repetitions  of  the 
irst  Annual  Palo  Alto  Horse  Show 
nder  the  same  supervision.  Atholl 
IcBean  is  president  of  the  Northern 
alifornia  Horse  Show  Association, 
he  vice-presidents  include  Joseph  0. 
'obin,  R.  Stanley  Dollar,  John  S. 
brum,  Herbert  Fleishhacker,  William 

Tevis  Jr.,  Charles  D.  Dunphy,  Alex- 
nder  Hamilton. 

Timothy  Hopkins  is  the  treasurer. 
}.  Albert  Lansburgh  the  secretary. 
Mrectors  include:  Mark  A.  McCann, 
Janford  Goldstein,  George  A.  Pope 
Ross  Ambler  Curran,  T.  T.  C. 
Jregory,  R.  S.  Moore,  A.  E.  Schwa- 
acher,  C.  R.  Walter,  Alfred  Swiner- 
on,  Mrs.  W.  P.  Roth.  A.  P.  Fleming 
3  the  manager. 


The  Ladies 

Prominent  among  the  ladies  who 
sxhibited  horses  were  Mrs.  Franci  J. 
ieney  of  Los  Altos;  Mrs.  Archibald 
Tohnson,  San  Mateo,  Mrs.  G.  Albert 

,ansburgh,  Miss  Ruth  and  Miss  Carol 
^ansburgh,  Mrs.  Charles  Merrill,  Mrs. 
^eslie  Moore,  Mrs.  Paul  G.  Nathan, 
Sacramento;  Marybeth  Pike,  Mrs.  A. 
iV.  Pike,  Redwood  City;  Mrs.  W.  P. 
Joth  of  San  Francisco  was  one  of  the 
nost  enthusiastic  ;  Mrs.  S  e  1  m  a 
Schwartz  of  Sacramento;  Miss  Jane 

pieker  of  Menlo ;  Miss  Francis  Wood, 
Vliss  Virginia  Wood  and  Miss  Mary 
tfoung  of  San  Francisco. 


Chamber  of  Commerce 

The  Palo  Alto  Chamber  of  Com- 
nerce  provided  a  S1000  stake  for  fine 
torses.  Ben  R.  Meyer,  a  stake  of  the 
same  amount  for  harness  horses. 

Miss  Ruth  Lansburgh,  in  memory 
if  Leland  Stanford,  had  a  stake  of 
ilOOO  for  harness  ponies. 

Oh.  what  beauties  the  harness 
lonies  were,  too! 

The  Dollar  Steamship  Line  gave  a 
take  of  the  same  amount  for  three- 
pited  saddle  horses.  They  were  mar- 
els,  those  three-gaited  horses. 

Timothy  Hopkins  contributed  a 
stake  of  $1000  for  tive-gaited  horses. 
Anil  that's  when  my  joy  went  wild! 
How  those  horses  stepped !  So  proud 
and  so  graceful! 

Hunters  and  jumpers,  were  award- 

(1   $1000  stakes  from   the  Carnation 

Farm    Stable   and    from    Mrs.    \V.    O. 

Roth.    The  Nipa  Hut  gave  the  same 

stakes  for  Shetland  ponies. 

Never  as  long  as  I  live  do  I  ever 
expect  to  see  such  elegant  Shetland 
ponies.  They  came  in  singles,  in  pairs 
and  in  tandems'. 


|i§ii 

in*9          iiK     :: ,; 

■'■ii{ii 

- 

IN:: 

»-">•,,, 

K ' 

■  lining 

ilpuii 

|:i.m| 

g^*  B  ^ 

HOTEL  MARK   HOPKINS 

Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff :   From  $4  per  day 


Polo  Ponies 

Polo  ponies! 

There's  the  entry !  If  you  didn't  get 
a  thrill  watching  those  polo  ponies — 
then  you're  a  collapse. 

Light  weight,  heavyweight,  and 
team  ponies  were  entered  in  the  polo 
pony  class.  The  Bloomfield  Hills  Stock 
Farm  awarded  $2000  stakes  for  polo 
ponies. 

William  S.  Tevis  Jr.,  Hugh  Drury, 
Kenneth  Walsh,  Jean  de  St.  Cyr,  Miss 
Eleanor  Weir,  Lindsay  Howard,  Miss 
Grace  A.  Hamilton,  J.  K.  Armsby  had 
entries  in  the  polo  pony  class. 
*     *     * 

The  Gray  Thorning  Lumber  Com- 
pany provided  stakes  for  stock  horses. 
The  Hartford  Livestock  Insurance 
Company  had  two  stakes  of  S500  each 
for  draft  horses. 


Happy  Kiddies 

The  happiest  people  in  all  the  Palo 
Alto  Horse  Show  were  the  kiddies 
who  rode  the  children's  saddle  horses 
and  the  beautiful  Shetland  ponies. 
Miss  Jane  Spieker  and  Marybeth  Pike 
were  queens  in  this  domain  of  minia- 
ture thoroughbreds.  Mrs.  Leslie 
Moore  had  an  entry  on  Saturday  and 
so  did  D.  C.  Welty. 

Like  the  rest  of  those  devotees  of 
those  days  when  elegant  equipage 
meant  the  "handsomest  span"  in 
town.  I  am  eagerly  awaiting  the  next 
Palo  Alto  Horse  Show. 


Substantial  Returns 

Substantial  return-  for  the  Palo 
Alto  Hospital  for  Convalescent  Chil- 
dren are  the  result  of  the  horse  show 
we  are  informed  upon  good  author- 
ity. The  noble  purpose  had  its  pre- 
miere in  the  convincing  argument  of 
noble  steeds  looking  and  performing 
like  real  intelligentsia ! 


Wedding  Ceremony 

A  wedding  of  interest  to  a  large 
circle  of  friends  was  that  of  Miss 
Everne  Emelie  Schaefer,  daughter  of 
Mr.  and  Mrs.  Josef  Schaefer  and  Dr. 
Caston  Pope.  The  marriage  service 
was  read  by  the  Reverend  H.  S.  Feix 
at  St.  Mark's  Lutheran  Church  at 
8:15  o'clock  in  the  presence  of  the 
family  and  a  few  intimate  friends. 
After  the  ceremony  a  handsomely  ap- 
pointed reception  was  held  at  The 
Fairmont  Hotel,  over  two  hundred 
being  present.  The  Norman  Hall  was 
the  setting  for  the  affair  and  was 
beautifully  decorated  with  dahlias 
and  roses. 

The  bride  and  groom  were  assisted 
in  receiving  by  Miss  Helen  Francke, 
the  bridesmaid  and  Mr.  Willis  H. 
Kemp  of  Los  Angeles,  the  best  man, 
also  Mr.  and  Mrs.  Josef  Schaefer. 
Mr.  Frank  Macbeth,  the  toastmaster 
of  the  evening,  Mr.  Fred  Boeken  and 
Mr.  Tom  Miller,  general  chairmen, 
assisted  by  Dr.  and  Mrs.  George  Mil- 
ler, Mr.  and  Mrs.  Thomas  Kennedy, 
Mr.  and  Mrs.  Frank  Hamon,  Dr.  and 
Mrs.  Coford  Johnson,  Mr.  and  Mrs. 
Jack  Mullally,  and  Mr.  James  W. 
Harris. 

The  bride  is  well  known  in  society 
and  highly  accomplished.  Dr.  Pope  is 
one  of  the  rising  young  professional 
men  of  the  city,  prominent  in  frater- 
nal organizations,  being  Past  Noble 
Grand  of  the  Alta  Lodge  I.  O.  O.  F. 
and  also  holding  office  in  Presidio 
Lodge  F.  &  A.  M.  After  a  honeymoon 
at  Lake  Tahoe  and  vicinity  Dr.  and 
Mrs.  Pope  will  make  their  home  in 

the  city. 

*     *     * 

Home 

Mrs.  May  S.  Bachman  has  returned 
to  her  home  at  The  Fairmont  Hotel 
after  a  visit  of  several  months  in  New 
York  and  the  fashionable  seaside  re- 
sorta  of  the  East.  During  her  absence 
she  was  the  recipient  of  much  social 
attention,  and  many  affairs  were 
given  in  her  honor. 


Pretty  Wedding 

A  pretty  wedding  of  midsummer 
was  that  of  Miss  Adele  Goodwin, 
daughter  of  Mr.  and  Mrs.  Thomas  B. 
Goodwin,  and  Mr.  Ernest  Lafrenz,  son 
of  Mrs.  Katherine  Lafrenz,  all  of  San 
Francisco  on  Tuesday.  August  9  at  10 
o'clock  in  the  morning.  Rev.  Father 
Martin  Ryan  reading  the  service  in 
the  presence  of  a  few  intimate  friends 
and  the  immediate  family  at  the 
Chapel  of  St.  Vincent  de  Paul  Con- 
vent. After  the  ceremony  a  wedding 
breakfast  was  served  at  the  Fair- 
mont Hotel  to  the  bridal  party.  The 
bride  was  charming  in  a  gown  of 
pink  chiffon  with  hat  to  match,  and 

(Continued  on  page  13) 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  19£ 


'LEISURE'S  WW 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  lorn  Moore- 


Greater  Movie  Season 

Bringing  to  the  screens  of  250 
theatres,  motion  pictures  valued  at 
more  than  $175,000,000,  the  thirty- 
first  birthday  of  the  motion  picture 
industry  will  have  as  its  anniversary 
party  in  cities  west  of  the  Rockies,  a 
Greater  Movie  Season  celebration, 
commencing  Saturday,  August  20. 

Sponsored  by  the  West  Coast  Thea- 
tres, Inc.,  and  endorsed  by  the  Mo- 
tion Picture  Producers  and  Distrib- 
utors of  America,  of  which  Will  Hays 
is  president,  the  1927  Greater  Movie 
Season  will  start  simultaneously  in 
all  cities  and  towns  on  the  coast  from 
Seattle  to  San  Diego  where  West 
Coast  Theatres  have  holdings.  Harold 
B.  Franklin,  president  of  this  large 
theatre  circuit,  is  general  chairman 
of  the  1927  season  campaign.  A.  M. 
Bowles  is  head  of  the  local  festival. 
In  San  Francisco  alone,  it  is  esti- 
mated by  Chairman  Bowles,  that 
films  worth  $75,000,000  will  have 
been  flashed  across  the  screens  of  the 
first  run  theatres  before  Greater 
Movie  Season  has  passed. 


California 

"Ben  Hur,"  the  General  Lew  Wal- 
lace classic  follows  "The  Big  Parade" 
at  the  California  as  part  of  the 
Greater  Movie  Season  attractions. 

Ramon  Novarro  and  Francis  X. 
Bushman  play  the  part  of  the  mortal 
enemies,  contenders  for  honors  and 
the  heart  of  a  girl,  according  to  the 
famous  old  story.  Novarro  plays  the 
role  of  Ben  Hur.  He  was  selected  for 
the  character  after  many  other  cin- 
ema stars  were  previously  named  and 
many  others  had  yearned  for  the 
role.  The  choice  of  Novarro  is  im- 
mediately commended  when  seeing 
him  as  the  daring  hero  and  lover. 

This  picture  cost  more  than  any 
other  sent  out  from  the  studios,  we 
are  told  upon  authority.  It  is  partly 
in  color,  exquisitely  toned  colors,  and 
has  an  enormous  cast  of  extras  in  the 
big  scenes. 

Gino  Severi  and  the  California  or- 
chestra provide  musical  attractions 
of  excellence  in  attune  with  the  high 
standard  of  the  photoplay. 


By  Josephine  Young 

Granada 

The  "It"  girl,  Clara  Bow,  is  now  on 
the  Granada  screen,  taking  the  lead- 
ing role  in  "Hula,"  the  story  by  Ar- 
mine  von  Tempski,  young  author  of 
the  Hawaiian  seas,  who  knows  every 
nook  and  stream  of  the  islands  where 
she  lived  since  childhood  days. 

"Hula"  seems  aptly  the  role  for 
Clara  Bow,  the  stellar  sensation  of 
the  silver  screen,  whose  rise  to  prin- 
cipal has  been  nothing  short  of  me- 
teoric. 

The  story  is  full  of  verve  and 
youthful  vigor  like  that  of  the  bril- 
liant young  woman  who  wrote 
"Hula."  It  was  my  good  fortune  to 
know  Armine  Von  Tempski  and  to 
hear  her  lecture  at  the  Paul  Elder 
Book  Shop,  where  she  told  her  ex- 
periences on  her  beloved  island.  Much 
of  her  life  is  reflected  in  the  story 
now  attracting  universal  attention. 

Clive  Brook,  Arlett  Marchal  are  in 
the  cast. 

Fanchon  and  Marco  have  built 
their  idea,  this  week  around  play  boy, 
Frank  Jenks.  This  picture  is  part  of 
the  Greater  Movie  Season,  West 
Coast,  Inc. 

*  *     * 

St.  Francis 

"Beau  Geste,"  we  are  at  last  as- 
sured, will  now  be  on  the  screen  at 
the  St.  Francis,  following  the  six 
weeks'  run  of  "The  Way  of  All 
Flesh,"  which  has  made  motion  pic- 
ture theatre  record. 

Ronald  Colman,  Neil  Hamilton, 
Ralph  Forbes,  Noah  Beery,  Alice 
Joyce,  Victor  McLaglen,  Mary  Brian, 
William  Powell,  Norman  Trevor  are 
the  cast — all  names  to  conjure  with, 
in  movie  parlance. 

This  picture  was  shown  at  the  St. 
Francis  before  at  top  prices.  Now  we 
can  all  see  it  again  at  this  theater,  at 
their  popular  prices,  starting  Satur- 
day morning. 

#  *     * 

Warfield 

Lon  Chaney  will  be  at  the  Warfield 
Theatre,  Greater  Movie  Season  at- 
traction. The  man  of  "a  thousand 
faces"  comes  to  the  Warfield  Satur- 
day, August  20,  in  "Mockery,"  in 
which  the  noted  star  takes  the  part 
of  a  peasant. 

This  picture  is  a  story  of  Russia 
where  the  drama  of  its  people,  with 
(Continued  on  page  8) 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The     Alarm      Clock."      Henry     Duffy     corned 
starring    Marion    Lord. 

Capitol,  Ellis  nr.  Market 

"Abie's    Irish    Rose." 

Lurie,  Geary  at  Mason 

"I     Love    You."    comedy,    featuring    Johnnv     Ar 
thur    and    Alma    Tell. 

President,  McAllister  nr.  Market 

"Two    Girls    Wanted."    comedy    by    John    Golden 
Leneta    Lane    is    the    star. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Triple  headline  bill  of  Mercedes,  mental  teleJ 
pathist;  Duci  De  Kerekjarlo.  violinist;  ano 
Grette  Ardine  and  John  Tyrell.  On  the  screen 
Lois    Wilson    and    Sam     Hardy    in    "Broadway 

Nights," 

Orpheum,   O'Farrell  nr.  Powell 

Nick    Lucas    is    held    over    as    the    headliner    for 
the    second    week. 

Pantages,  Market  at  Hyde 

John    Gilbert    in    "Cameo    Kirhy"    and    a    bill    of 
vaudeville. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville,    pictures. 

Wigwam,  Mission  nr.  22nd 

Musical    comedy,    pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Bic  Parade."  John  Gilbert  and  Renee 
Adoree.      (;ino    Severi    music. 

Cameo,  Market  opp.  Fifth  street 

Dcmpsey-Sharkey  Buhl  pictures  complete  run. 
This  theater  returns  to  former  policy  recardin? 
prices    and    pictures. 

Casino,  Ellis  at  Mason 

Sat..  "Meet  the  Prince"  and  "Where  the  North 
Holds  Sway."  Sun..  Mon..  "For  Alimony 
Only  '  and  "Old  Shoes."  Tues.,  Wed..  Monte 
Blue  in  "Across  the  Pacific."  Thurs.,  Fri., 
"Mother"  and  "The  Trouble  Chaser." 

Granada,  Market  at  Jones 

"Hula."  taken  from  the  recent  novel  bv  Von 
Tempski.  Santaella  conducting  the  Granada 
Orchestra  in  a  Fanchon  and  Marco  presenta- 
tion. 

St.  Francis,  Market  bet.  5th-6(h. 

"Beau  Geste."  starring  Ronald  Colman.  Neil 
Hamilton,    Ralph    Forbes. 

Warfield,  Market  at  Taylor 

"Mockery."       featuring       Lon       Chaney.        Walt 

Roesner    is    conductine    the    Warfield    Orchestra. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Raymond     Hitchcock     and     Nancy     Nash — "I'p- 
strcam."    and    Marion    Nixon    and    Otis    Harlan 
— "Down    the   Stretch."  Sat.     Betty   Compson— I 
"Lady    Bird."   Sunday.     John    Barrymore    thrHM 
days — Don   Juan,  starting  Monday. 


\ugust  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Mai  Mvrrai 

famed  for  her  bizurrr  costumes 


Ciirinnf  Griffith 

vquisitcl?  appareled 


THE  SAN,  FRANCISCO  NEWS  LETTER 


August  20,  1927 


reduced 

round  trip 
JTfares 


/'"XAKE  advantage 
\_J  of  these  low  ex- 
cursion fares  to  visit 
the  old  home  this 
summer. 

Start  any  day  before 
September  30.  Re- 
turn limit  October 
31.  Our  travel  books 
will  help  you  plan 
your  trip  and  may 
be  had  upon  request. 

SANTA  FE  Ticket  Offices 
and  Travel  Bureaux 

601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


PLEASURE'S  WAND 

(Continued  from  Page  6) 

tears  and  smiles  intermingled,  is  de- 
picted via  the  way  of  the  screen. 

It  is  said  that  this  picture  lay  on 
the  shelf  until  dust  covered  it,  wait- 
ing for  a  suitable  actor  to  portray  the 
principal  role.  Then  came  Chaney  and 
the  picture  revived  is  said  to  be  com- 
pelling in  its  thrilling  episodes. 

Fanchon  and  Marco  ideas  will  be 
startling  in  plan  and  presentation,  so 

we're  told. 

*     *     * 

Lurie 

"I  Love  You"  is  the  attraction  at 
the  Lurie  Theater,  which  opens  Mon- 
day night,  August  22,  with  Johnny 
Arthur  in  the  leading  role. 

Alma  Tell,  a  Broadway  favorite, 
plays  opposite  and  there  is  a  good 
supporting  cast  to  divide  honors. 
Local  theatergoers  are  interested  in 
Ida  Maye,  formerly  of  the  Alcazar, 
whose  ingenue  roles  were  genuine  at- 
tractions. 

This  Le  Baron  comedy  brings 
Johnny  Arthur  back  to  the  stage,  and 
although  many  know  him  as  screen 
comedian,  they  will  recall  Arthur's 
last  appearance  here  in  "The  Butter 
and  Egg  Man." 

The  Lurie  play  is  full  of  sparkling 
situations  and  vibrantly  clever  lines 
while  the  dominating  humor  of  the 
production  makes  its  appeal  to  the 
tired  business  man.  It's  a  rattling 
good  comedy. 


Curran 

"The  Third  Day"  will  reopen  the 
Curran  Theater  soon,  but  as  we  go  to 
press  we  haven't  the  exact  date.  Ruth 
Chatterton  is  the  star  and  "everyone 
loves  Ruth." 

This  play  is  adapted  from  the 
Czecho-Slovakian  story  by  Milin  Be- 
govic,  John  Van  Druten.  It  is  pro- 
duced by  A.  H.  Wood. 

Some  discussions  arose  as  to  who 
would  play  the  leading  feminine  role, 
which  is  strong  in  character.  Finally, 
after  consideration  of  many  other 
actresses,  Ruth  Chatterton  was  the 
choice. 


Alcazar 

"The  Alarm  Clock,"  Avery  Hop- 
wood's  farce-comedy,  is  attracting 
crowds  to  the  Alcazar  with  Marion 
Lord,  Thomas  Chatterton,  John 
Stokes  and  Robert  Adams,  all  Alca- 
zar favorites,  playing  the  leads.  Char- 
lotte Treadway  takes  the  heroine 
role. 

Zeda  Reed  and  C.  Haviland  Chap- 
pell,  two  new  players  here,  are  in  this 
mirthful  play,  and  Alice  Buchanan, 


William  Macauley,  John  Mackenzie 
and  Richard  Ellers  are  in  the  cast  of  | 
prominent  players. 

Riotous  fun  and  clever  dialogue  are 
combined  in  the  farce. 

"The  Alarm  Clock"  is  the  first  pro- 
duction to  be  made  by  Walter  Gilbert, 
the  new  stage  director  of  the  Henry 
Duffy  staff,  and  is  rated  as  one  of' 
the  best  of  the  year. 
*     *     * 

President 

"Two  Girls  W  a  n  t  e  d,"  a  John 
Golden  play,  will  be  given  its  western 
premiere  next  Sunday  afternoon,  Au- 
gust 21  at  the  President  Theater  on 
McAllister  street,  near  Market. 

Ever  since  Golden  staged  "Light- 
nin,"  he  has  held  the  reputation  for 
clean  American  plays  with  the  maxi- 
mum of  fun. 

Leneta  Lane  plays  the  principal 
role.  Joan  Warner  is  one  of  the  stars 
Earl  Lee,  Lillian  Dean,  John  O'Hara, 
and  other  well  known  Duffy  players, 
complete  the  cast. 


Capitol 

"Abie's  Irish  Rose"  is  back  at  the 
Capitol  Theater,  opening  its  present 
engagement  on  Sunday,  August  21, 
for  a  farewell  engagement.  The  same 
company  that  presented  the  play  here 
a  short  time  ago  will  again  be  seen 
with  Dorothy  Coghlan  taking  the 
title  role. 

This  Anne  Nichols'  play  has  just 
broken  world  records  for  continuous 
performances,  we're  authentically 
told,  with  New-  York's  theaters  bring- 
ing the  performances  up  to  2238. 

William  McFadden,  Ada  Jaffee,  Leo 
Hoyt,  James  R.  Walters,  Frank  Her- 
some,  Frank  L.  Royce  and  Jack 
Holmes  are  the  players. 


Woodland  Theater 

"The  Sunset  Trail,"  had  its  Cali- 
fornia premiere  last  night,  Friday, 
August  19,  in  the  new  Woodland 
Theater,  Hillsborough,  and  will  be 
presented  again  today,  Saturday,  Au- 
gust 20,  for  the  benefit  of  the  people 
who  live  in  the  San  Mateo  County 
Alms  House. 

Charles  Wakefield  Cadman,  famous 
American  composer,  wrote  this  In- 
dian operetta  with  its  magic  interest, 
telling  the  story  of  the  final  flare  of 
revolt  on  the  part  of  the  Indians 
against  the  white  man.  The  lyrics 
were  written  by  Gilbert  Moyle  of  Ber- 
keley. Fred  Carlyle  has  staged  the 
production. 

Colorful  dances,  rich  costumes,  bat- 
tle scenes,  weird  lightning  and  an 
artistic  performance  are  distinctive 
features     of     "The     Sunset     Trail." 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


9 


Tickets  may  be  obtained  at  Sherman- 
Clay,  at  the  office,  57  Third  avenue, 
San  Mateo,  and  at  the  Woodland 
Theater  the  nights  of  the  perform- 
ance. 

Those  who  do  not  go  down  the 
peninsula  to  the  new  theater  are  ad- 
vised that  they  can  take  the  Market 
Street  railway  to  San  Mateo.  Get  off 
at  the  corner  of  Griffith  and  Tilton 
avenues  and  then  have  but  a  short 
walk  to  the  theater.  Taxicabs  will  be 
at  the  end  of  the  line  in  San  Mateo 
for  the  convenience  of  those  who  go 
to  see  this  remarkable  operetta  by 
Charles  Wakefield  Cadman. 


Orpheum 

The  Orpheum  will  headline  Nick 
Lucas,  the  crooning  troubadour,  on 
their  program  beginning  with  the  Sa- 
turday matinee,  August  20.  Lucas 
has  a  new  program  of  his  record  song 
hits  which  he  will  give  to  the  Or- 
pheum patrons,  during  this  engage- 
ment. 

Other  Orpheum  features  will  be 
placed  on  the  program  with  a  few 
favorites  of  last  week  for  the  hold- 
over attractions. 

*     *     * 

Golden  Gate 

Three  headline  acts  at  the  Golden 
Gate  Theater  include  Mercedes,  the 
scientific  sensation,  assisted  by  the 
"Marvelous  Mystic"  Mile.  Stantone; 
Duci  De  Kerekjarto,  royal  violinist 
virtuoso,  accompanied  by  his  sister, 
Marika  De  Kerekjarto,  and  Grette 
Ardine  and  John  Tyrell,  dancers. 

"Broadway  Night"  will  be  the 
screen  feature,  with  Lois  Wilson  the 
star.  Comedy  films,  Pathe  News, 
Aesop's  Fables,  a  scenic  and  Claude 
Sweeten  and  the  Golden  Gate  Orches- 
tra in  special  musical  numbers  are 
also  included  on  the  program. 


Cameo 

The  popular  Cameo  Theater  on 
Market  street,  opposite  Fifth,  really 
had  what  is  known  in  newspaper  par- 
lance, a  "scoop"  thi:-  past  week  in  the 
presentation  of  the  Dempsey-Shar- 
key  fight  pictures. 

First  to  announce  its  screening  of 
the  big  fight,  round  by  round,  the 
Cameo  was  the  only  theater  to  fea- 
ture the  training  camps  of  both 
Dempsey  and  Sharkey.  Manager  F. 
A.  Lacey  gave  out  the  first  announce- 
ment of  local  screening  of  these  fight 
films. 

Manager  Lacey  announces  that 
with  the  conclusion  of  the  fight  pic- 
tures the  Cameo  Theater  will  return 
to  its  former  policy  of  prices  and  pic- 
tures which  are  changed  twice  and 
sometimes  three  times  a  week. 


Alhambra 

The  Alhambra  Theater  on  Polk 
street,  near  Green,  where  Walter 
Rudolph  and  his  melody  masters  pro- 
vide some  of  the  very  best  music  in 
any  motion  picture  theater,  will  this 
week  present  a  good  program. 

Raymond  Hitchcock  and  Nancy 
Nash  appear  Saturday  in  "Up- 
stream," and  Marion  Nixon  and  Otis 
Harlan  in  "Down  the  Stretch." 
Betty  Compson  in  "Lady  Bird,"  Sun- 
day. Monday,  Tuesday  and  Wednes- 
day John  Barrymore  will  be  screened 
in  "Don  Juan." 

Pantages 

"Cameo  Kirby,"  a  fitting  vehicle 
for  John  Gilbert,  is  on  the  Pantages 
screen  this  week.  Gertrude  Olm- 
stead  plays  the  feminine  lead  and  the 
cast  includes  Alan  Hale,  Richard 
Tucker,  Jean  Arthur  and  Eric  Mayne. 

No  period  of  American  history  has 
been  more  fruitful  of  adventure  and 
romance  than  the  heydey  of  the 
steamboat  traffic  on  the  Mississippi. 
Booth  Tarkington  and  Harry  Leon 
Wilson,  in  creating  the  character  of 
Cameo  Kirby,  in  the  play  of  that 
name,  realized  the  lure  of  the  old 
river  days  and  made  a  play  with  a 
real  American  background. 


"Sweethearts'    quarrel!     Why,    your 
girl  didn't  give  you  that,  did  she?" 

"No ;  it  was  her  other  sweetheart." 
— Answers. 

e,  you  pay  no  more  jQ 

fiESTFlOWHg 

1    *  TheAfoice  o/a  Thousand  Gardens" 

224-226  GrantAve.     TelKeamy  4975 


Feather  River  Inn 
People  Have  Good  Times 

One  thing  noticeable  about  Feather 
River  Inn,  especially:  The  people  all 
seem  to  have  a  radiantly  good  time. 

The  season  at  Feather  River  Inn 
is  still  very  active,  for  although  a 
number  of  prominent  people  have  left 
on  account  of  the  opening  of  schools, 
there  are  many  young  people  here. 

The  ladies'  golf  championship  was 
won  by  Mrs.  G.  E.  Sykes  of  Hollister. 
She  was  presented  with  a  beautiful 
silver  fruit  dish. 

The  mixed  doubles  tennis  tourna- 
ment was  won  by  Jane  Leighton  of 
New  York  and  Henry  E.  Keyes  of 
Stanford  University.  It  was  a  hard 
fought  match  between  Janette  Whit- 
man and  Freddie  Whitman  of  Bur- 
lingame. 

Mr.  E.  J.  Tobin  and  family  left  for 
home  after  a  stay  of  six  weeks  at  the 
inn. 

The  dinner  dance  last  Friday  eve- 
ning was  well  attended  and  several 
large  dinners  were  given.  Among 
those  entertaining  were:  Mrs.  A.  C. 
McLaughlin,  who  gave  a  dinner  to 
celebrate  her  husband's  birthday. 
Among  her  guests  were:  Mr.  and 
Mrs.  Frank  King.  Miss  Evelyn  Mc- 
Laughlin, Mr.  and  Mrs.  A.  W.  Eames, 
Mr.  Hugh  Leighton. 


"Hello,  Perkins,  where  did  you  get 
the  black  eye?" 


\mprov/ngr 
c^nFranc/sco 

r      BVLLESBY~*-i 


bl  Market  fe 


Barrier  sign  used  by  track  department 
of  Market  Street  Railway  Company 

Samuel  Kahn, 
President 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Radio  Show 

With  the  opening  of  the  fourth  an- 
nual Pacific  Radio  Show  tonight,  the 
next  few  days  will  be  marked  with 
feverish  preparations  on  the  part  of 
both  the  show  committee  of  the  Pa- 
cific Radio  Trade  Association  and  the 
hundred  or  more  exhibitors. 

The  association  and  the  exhibitors 
have  transformed  interior  into  a  col- 
orful setting  that  promises  to  furnish 
the  most  beautiful  background  of  any 
radio  exposition  ever  held  in  the 
West.  Both  the  decorations  and  the 
lighting  scheme  will  be  commensur- 
ate in  their  artistic  effect  with  the 
beauty  of  the  radio  equipment  on  dis- 
play. 

In  view  of  the  fact  that  this  show 
marks  the  opening  of  the  new  radio 
season  throughout  the  United  States, 
city  officials  have  joined  with  the 
Radio  Association  in  making  this  an 
event  of  more  than  merely  local  im- 
portance. Special  lighting  plans  have 
been  developed  for  the  Civic  Center, 
the  City  Hall  and  the  exterior  of  the 
Auditorium.  Market  street  is  dec- 
orated from  the  Ferry  Building  to 
the  Auditorium  in  honor  of  a  thou- 
sand or  more  radio  dealers,  manufac- 
turers and  distributors  from  up  and 
down  the  coast,  who  will  be  here  for 
this  occasion. 

The  doors  will  be  opened  at  7  o'clock 
tonight.  The  dedicatory  program 
starts  at  7 :45  o'clock.  Thereafter,  the 
show  will  be  open  every  afternoon 
and  evening  with  a  variety  of  enter- 
tainment and  special  events  crowd- 
ing the  program. 

Many  interesting  and  novel  ex- 
hibits will  be  featured  in  the  show, 
according  to  officers  of  the  associa- 


tion. More  than  300  nationally  ad- 
vertised lines  will  be  shown  covering 
radio  receiving  sets  and  accessories. 
Every  available  bit  of  exhibit  space 
has  been  taken  and  the  success  of  the 
show  is  already  pre-determined. 

In  addition  to  the  commercial  radio 
exhibits  there  will  be  a  number  of 
displays  illustrating  uses  of  radio 
other  than  the  reception  of  broadcast 
station  programs.  There  will  be  a 
high  powered  monoplane  of  the  same 
type  as  used  in  the  trans-Pacific 
flights  fully  equipped  with  the  radio 
devices  that  have  enabled  the  fliers  to 
successfully  negotiate  the  great  dis- 
tance between  here  and  Honolulu. 
The  Signal  Corps  of  the  United 
States  Army  will  have  an  exhibit  of 
its  field  equipment  and  will  project 
motion  pictures  showing  the  Signal 
Corps  in  action  in  the  field. 

Perhaps  one  of  the  most  elaborate 
features  will  be  the  operation  of  a 
modern  broadcast  station  with  its 
studio  and  control  rooms.  This  will 
be  erected  on  the  stage  and  glass  en- 
closed in  order  that  show  visitors 
may  see  all  of  the  operations  required 
in  broadcasting  radio  entertainment. 
Programs  both  afternoon  and  eve- 
ning will  be  given  in  this  studio  by 
the  leading  artists  of  six  of  the  local 
stations,  KPO,  KGO,  KFRC,  KYA, 
KFWI  and  the  National  Broadcasting 
Company. 

Through  the  courtesy  of  the  Na- 
tional Broadcasting  Company  a  part 
of  the  show  program  every  night  will 
be  broadcast  over  its  Pacific  Coast 
network  of  seven  stations,  KPO  and 
KGO,  San  Francisco;  KFI,  Los  An- 
geles; KOMO  and  KFOA,  Seattle; 
KGW,  Portland  and  KHG,  Spokane. 


Radio  Singers  Need 
Ability  Plus 

Even  a  radio  singer  must  know 
how  to  sing. 

It  seems  almost  impossible  to  con- 
vey this  thought  to  the  thousands  of 
woefully  deficient  vocalists  who 
weekly  descend  upon  the  broadcasting 
stations  of  the  country,  say  officials 
of  KFI. 

Students  of  a  month's  standing  be- 
siege radio  stations,  sure  that  over- 
night fame  and  fortune  await  them. 
Many  cannot  read  music.  Few  can 
produce  a  correct  scale.  None  would 
dare  to  approach  concert  or  theatrical 
managers,  but  all  consider  the  micro- 
phone legitimate  prey.    Of  one  thou- 


sand applicants,  less  than  ten  are 
really  acceptable,  and  perhaps  only 
one  is  a  valuable  find. 

"A  good  radio  singer  must  have  a 
flawless  production.  This  perfection 
is  not  necessary  in  concert  work  for 
their  facial  expression,  costume,  per- 
sonality and  the  distance  of  the 
singer  from  the  listener  mask  even 
major  defects.  A  radio  singer  stands 
within  three  feet  of  the  microphone 
and  the  loud  speaker  is  only  a  few 
feet  from  the  auditor.  Few  artists 
can  sing  in  your  ear  and  make  you 
like  it. 

"The  concert  artist  may  work  with 
the  vigor  and  broad  strokes  of  a 
mural  painter,  while  the  radio  singer 
must  sing  with  the  meticulous  exact- 
ness of  a  painter  of  miniatures.  The 
radio  voice  must  not  be  'breathy'  as 
the  impact  of  the  breath  column  on 
the  microphone  may  overload  the 
tubes.  Correct  breathing  from  a  well 
supported  diaphragm  is  necessary  for 
a  firm  free  tone.  Clean  unexaggerat- 
ed  diction  is  imperative  to  prevent 
hisses  and  gurgling  noises.  Playing 
to  what  is  really  a  blind  audience, 
color  and  feeling  are  the  soul  of  the 
radio  voice.  Great  volume  is  not 
necessary,  but  the  muscular  ability  to 
maintain  a  certain  tone  level  and 
color  is.  Also  the  artist  must  have  an 
innate  sense  of  dramatic  effect ;  must 
be  able  to  pull  down  volume  on  forte 
passages  and  still  achieve  power. 
Tempo,  so  often  disregarded,  is  one 
of  the  rarest  and  most  valuable  aids 
of  the  broadcast  vocalist." 

In  the  ruck  of  the  three  gold 
rushes — '49,  movie  and  radio — have 
trailed  thousands  of  incompetents. 
Time  weeds  them  out,  however,  and 
in  the  next  five  years  the  supply  of 
bad  radio  artists  will  have  exhausted 
itself  running  from  studio  to  studio. 
Then  radio  stations  will  be  able  to 
concern  themselves  with  using  the 
suitable  material  at  hand  rather  than 
struggling  to  evade  the  inadequate. 


Modernist — In  this  painting,  be- 
loved, I  have  laid  bare  my  innermost 
soul. 

Fiance  (thoughtfully) — Tell  me, 
Klodmir,  don't  you  think  we'd  better 
break  off  our  engagement? — Flieg- 
ende  Blaetter. 

*     #     * 

It's  never  too  late  for  a  woman  to 
keep  an  appointment. 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Radio  Programs 


KFRC— DON    LEE 
SAN    FRANCISCO— 454 


1. — Services    from    Old    St. 


Sunday.    August   21 
12:00     noon    to    1:00    p. 

Mary's  Church. 
5:00  to   6:00    p.   m.— Twilight  recital. 
6:00    to    6:25    p.    m. — Talk   by   Dr.    West. 
6  :25  to  6  :30  p.  m. — Stage  and  screen   reports. 
8:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 

Monday,  August  22 

7:00   to   8:00  a.    m. — Early   Bird  program. 
8:00  to  8:30  a.  m.— Jenny  Wren  overture. 
8:30  to  9:00  a.  m. — Musical   program. 
10:00   to    11:00   a.   m. — Musical    program. 
11:00  to  11:30  a.  m. — Household  hints. 
11:30    to    12:00    noon — Amateur    tryouts. 
12:00  to  1:00  p.  m.— Sherman,  Clay  program. 
4:30   to   5:30   p.    m. — Organ    recital. 
5:30   to    6:00   p.   m. — Mac   and    his   gang. 
6:00   to  6:20   p.   m. — Joe  Mendel  and   his   pep  band. 
6:20  to  6:30  p.   m. — Stage  and   screen,   police  reports. 
fi:30   to   7:00  p.  m. — Western    Motors  Co. 
7:00  to  7:30  p.  m.—  Eddie  Harkness'  dance  orchestra. 
8:00  to  10:00  p.  m. — Blue  Monday  jamboree. 
10:00    to    1:00    p.    m. — KFRC's    period    on    gala    Radio 
Show  program. 

Tuesday,  August  23 

7:00    to    8:00    a.    m.— Early    Bird    program. 

8:00   to    8:30    a.    m. — Jenny    Wren   overture. 

8:30  to   9:00  a.   m.— Musical   program. 

10:00  to  11:00  a.   m.— Musical  program. 

11:00   to  11:30  a.   m. — Doings  of  Dorothy. 

11:30  a.  m.  to  12:00  noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 

4:30    to    5:30    p.    m.— Organ    recital. 

5:30    to    6:20    p.    m. — Mac  and    his   gang. 

6:20    to   6:30    p.   m. — Stage  and   screen. 

6:30    to    6:50    p.    m.— Russell-Colvin    Co. 

6:50  to  7:00  p.  m.— "Investment  Securities. 

7-00  to  7:30  p.  m.— Eddie  Harkness'  dance  orchestra. 

•00  to  8:30  p.   m.— KFRC   Radio  Movie  Club. 

•30  to  9:30  p.  m.— Walter  Krausgrill's  orchestra. 
9:30  to  12:00  p.  m|  — Eddie  Harkness'  dance  orchestra. 

Wednesday,    August    24 

7:00   to  8:00   a.   m.—  Early    Bird    program. 

8:00  to  8:30  a.  m.— Jenny  Wren  overture. 

8:30    to    9:00    a.    m. — Musical    program. 

10:00    to    11:00    a.   m.— Musical    program. 

11:00   to    11:30   a.    m.— Household    hints. 

11-30  to   12:00  noon— Musical   tryout   period. 

12:00  to  1:00  p.  m.— Sherman.  Clay  concert. 

4:30  to  5:30   p.  m.— Organ   recital. 

5:30   to   6:20    p.    m.— Mac   and    his    gang. 

6:20  to  6:80  p.  m.     Stage  and  screen. 

6:80  to  7:00  p.  m—  Western  Motors  Co. 

7-00  to  7:30  p.  m. -Mark   Hopkins  dance  orchestra. 

8:00    to   9:00    p.    m.— Maxwell    HouflC    CottW    program. 

:00  to  10:00  p.  m.— KFRC  trio.  u™»™ 

10:00   to   12:00   p,    m.     Walter   KraUsgrilU  orchestra. 

Thursday.   August   25 

7-00  to  8:00  a.  m. — Early    Bird   program. 
slim   in  8:30   p.   m.     Jenny    Wren   overture, 
g.jjg  h,  g.QO  a.   m.     Musical   program. 
10:00  to  11:00  a.  m,     Musical  program. 
n  -00  to   u  :80  a.   m      Doings   of   Dorothy. 
11*30  i"  12:00  noon     Amateur  tryouts. 

12:00    to    1:00    p.    m.      Sherman.    Clay    COHOart. 

4:30  to  5:30  p.   m—  Organ   recital. 

r,.;lll  ,,,  8;20   p,   m.-   Madame  Marie's   Beaut*  Talk. 

6'30    to    7:00    p.     m.      Western     Motors    to. 

7  mki   to  t  :10  p.   m.     Shu-.'  and  screen. 

?il0    to    7:80   p.    m.— Mark    Hopkins    dance    orchestra. 

B-00  i"  9:00  p.  m.    -Mona  Motor  Oil  '  o. 

„.no   t0   10:00  p.  m.     Instrumental  concert  solos. 

[0 :5o  ,o  12:00  p.  m.  -Mark  Hopkins  dance  orchestra. 

Friday,    August    26 

7-00  to  8:00  a.  n..      Earls    I1""''    program. 

8:00  to  B:80  a.  m.     Jenns    \n  ren  overture. 

i  ,,.  g  ;00  a.  m      Musical  program. 
10:00   bo   11:00   a.  m.     Musical   program. 
11:00  to   11:80  a.   m.     Hints     o  home-makers. 

18:00    noon    -Amateur   tryouta. 

10    ...    .    to   p.   m.    Organ 

.  ,.  ;2Q  p.  m.     Mac  and  his  gang. 

,.  ■■ ;8Q    p     "i  e   and  screen, 

I    ,i,i    p.    m.      AH     Uornl    program. 
-no    to    i    80   p.    m       Mark   Hoi-kins   dance  orchestra. 

.,,     b     B  nfl   p,   m.     Musical  educational  series. 
a.qq  „  io:00  p.  m.     Walter  Krausenjls  ™"™- 
10:00  to  12:00  p.  m.     Mark  Hopkins  danes  orcheatra. 

Saturday.   August   27 

7:00    to    8:00    a.    m.      Early    Bird    program. 
a.  m.    -Jenny  Wren   orchestra. 
bo    9:00  a.    m. -Musical    program, 
to    11:00  a.   m.— Musical  program. 

11:00  to   11(46  a.   m,  -Amateur  tryouta. 

U:46     to     12:00     noon      Announcements     of     Sunday 
church    sermons. 

0    1:00   p.   m.      Sherman.   Clay    concert. 
4:S0    to    5:30    p.    m.  -Mark    Hopkins    dance    orchestra. 
p.    m. — Mac  and    his    gang. 
0   8:80    p.    ni.     Stage  and   screen. 
6:30   to    7:00   p.    m.      Western    Motors    Co. 
7  :0Q    to    T  :80    p.    m.— Mark    Hopkins    dance   orchestra. 
Ml    a.    m.— Mark    Hopkins    dance  or- 
chestra. 


KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 
Sunday,    August    21 

11 :00    a.    m.— Church    services. 

7:45    p.   m. — Church  services. 

Monday,  August  22 

7:00    to    8:00    a.    m. — Golden    Gate    Crier. 

12:30    to    2:00   p.   m.— Clift  Concert  Trio. 

5:30   to    6:30    p.    m.— Golden    Gate   Crier. 

6  :30  to  7  :00  p.   m. — Prize  package  period. 

7:00    to    7:30    p.    m. — Clift    Concert    Trio. 

8:00    to    8:30   p.    m.— The   Venetian    Quartet. 

8:30   to    9:00    p.    m.— The  Venetian   Quartet. 

9  :00    to    10  :00    p.    m. — Studio    program. 

10:00    to    1:00   a.    m. — Broadcast   from    Radio    Show. 

Tuesday,    August    23 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8  :00    a.    m. — Correct  time. 

10:30    to    10:45    a.    m.— Diet    and    health    talk. 

12:30   to    2:00    p.    m.— Clift    Hotel    Concert  Trio. 

4  :00  to  5  :00  p,   m. — Broadcast  from  special  studio  of 

Radio    Show. 
5:30  to  7:00  p.  m.— Golden  Gate  Crier. 
7:00  to   7:15  p.  m. — "Magazine  on  the  Air." 
7:15   to  7:30   p.    m.— Clift  Hotel   Concert  Trio. 
8:00   to    9:00   p.   m.— Truett-George   Instrumental    Duo 

and    KYA    Artists. 
9:00    to    10:00    p.    m. — Benny  Lipston,    lyric  tenor. 
10:00  p.   m. — Correct   time. 
Wednesday,    August    24 
7:00    to    8:00   a.    m. — Golden    Gate   Crier. 
8  :00    a.    m.- — Correct   time. 
12:30    to    2:00   p.    m.— Clift   Hotel    Concert    Trio. 

5  :30    to    7  :00    p.    m. — Golden   Gate   Crier. 
7:00  to  7:30  p.  m. — Clift  Hotel   Concert  Trio. 
8:00    to    9:00    p.    m. — Studio    program. 

9:00   to    10:00    p.   m.— Malvina  Cohn,    soprano. 

10 :00  to  11  :00  p.  m.— Broadcast  from  the  special 
studio  of  the  Radio  Show. 

Thursday,     August     25 

7:00  to  8:00  a.    m. — Golden  Gate  Crier. 

8:00  a.   m. — Correct  time. 

12:30   to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 

5  :30  to  7  :00   p.  m. — Golden  Gate  Crier. 

7  :00    to    7  :30    p.    m. — Clift    Hotel    Concert    Trio. 

8:00  to  9:00  p.  m. — Regular  weekly  meeting  "26th 
Squad." 

9:00   to    10:00    p.   m. — The  Clarion   Trio. 

10:00  to  11:00  p.  m. -The  KYA  Philharmonic  Or- 
chestra. 

Friday.    August    26 

7:00  to  8:00  a.  m.— Golden  Gate  Crier, 

8:00    a.    m. — Correct    time. 

10:30   to    10:45  a.  m. — Diet  and   health  talk. 

12:30  to  2:00  j 

5 :30  to  7  :00  p 

7  :00    to    7:30   p 

S  :00    to    9:00   p 

9:00   to    10:00 

10:00    p.    m.  — 

Saturday.    August 

7  ;00    to    8:00    a.    r 

S:00    a.    m.— Correct    time. 

18:80  to  2:00  p.  m.    -Clifl    Hotel   Concert  Trio. 

5:30   to  7:00   p.    m.     Golden   Gate   Crier. 

7:00   to   7:30    p.    m.      Clift    Hotel    Concert    Trio. 

8:00  to    10:00   p.    m.  — Program   by    Annae   K.   Blotcky. 

10:00    p.    m.      Correct    time. 


Thursday,  August  25 

5  :30  p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 

6  :15    p.   m. — Radiotorial   period. 

6  :30   p.  m. — Don    Parker,  popular  pianist. 

7:00  p.  m. — Pastel  trio. 

8:00   p.    m. — Mrs.   Edward   C.  Crossman,   contralto. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Program  of  modern  classical  music. 

Friday,  August  26 

5:30    p.    m. — Eugene    Biscailuz   program. 

6:15  p.  m. — Talk  on  the  Hollywood  Bowl. 

6:30    p.    m. — Lois    Whiteman    and    Ralph    Van    Hoore- 

i    beke. 

7:00  p.   m.— Program  by  Paul  Roberts. 

8:00  p.  m. — Program  of  popular  music. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.    m.— Packard   Ballad   Four. 

Saturday,  August  27 

5:30    p.    m. — Strangers    Social   Club    Orchestra. 

6  :15   p.   m. — Radiotorial    period. 
6:30  p.  m. — Vest  Pocket  program. 

7  :30  p.  m. — Felipe  Delgado  and  Edna  Clark  Muir. 

8  :00  p.  m. — National  Broadcasting  Company. 

9  :00    p.    m.— Program   by  Maurine  Dyer. 
10:00    p.    m.— Packard    Radio   Club. 

11 :00  p.  m. — KFI  Midnight  Frolic. 


("lift    Hotel   Concert  Trio. 
3.   m. — Golden  Gate  Crier. 
p.    m.— Clift    Hotel    Concert  Trio, 
p.   m. — Studio   program, 
p.   m. — KYA  artists. 
Correct   time. 
27 
.    -Golden    (late    Crier. 


KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday,  August  22 

10:30  a.  m. — Martha   Lee;   George    Keneipp. 
5  :30  to  6  :30  p.  m.— Brother     Bob's     club  . 

7:00  to  7:30  p.  m. — Amusement  information. 

8:00    to    9:00    p.    m. — Special   program. 
9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday,  August  23 
2:45  p.  m.—  Baseball. 
5  :30  to  6  :30  p.  m. — Brother  Bob. 
7  :00    to   7 :30    p.    m. — Amusement   information. 
Wednesday,    August   24 
10  :30  a.  m.—  Martha   Lee. 
2  :45  p.  m. — Baseball. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 
6:30  to  7  :00  p.  m. — Athen    Athletic    club   orchestra. 

7  :00    to   7  :30    p.    m. — Amusement    information. 

8  :00  to  9  :00  p.  m.— Educational    program. 

9  :00  to  10  :00  p.  m. — Special   program. 
Thursday.  August  25 

2  :45  p.  m.  —Baseball. 

G  :80  to  6  :80  p.  m.— Brother   Bob. 

6:30  to  7:00  p.  m. — Ern  Russell  in  "song  and  story." 

7  :00    to    7  :30    p.    m. — Amusement    information. 

Friday.    August    26 

10:80  a.m. — Martha  Lee. 

2  :45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m. —  Brother  Bob. 

7  :00    to    7  :30    p.    m. — Amusement   information. 

8:00    to   9:00    p.    m.— Community    night    program. 

9:30  to  10:30  p.  m. —Athens     Athletic    club    orchestra. 

Saturday.    August    27 

2:45  p.  m.— Baseball. 

7:00    to    7:30    p.    m. — Amusement    information. 


KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES — 16$    METERS 

Sunday.  August  21 

10:00   a.    m.      Morning    service. 

11:00   ;i.   m. -  Baptist   Church  serai 

6:00   p.    m.—  Boris    Myronoff.    concert    pianist. 

6:1)8  p.   m. — Father  Ricards    foreaast 

m.—  Aeolian  organ    n 
v  (,n   p,  ,„.     Packard  classic  hour 
■too  p    m. — National   Broadcasting  Company. 

,.    m.-   Hilly   Cox  and   his    Packard   Eight  Orches- 
tra. 
Monday.    August    22 
S*80    p.    m-  -Carl    Hansen,   musical  saw. 

i      m. -  Radiotorial. 
6:30    P.    m.—  Gamut    male   quartet. 
7:00  p.   m.— C.ene  Johnstons    Music  Box   hour. 
m.— National    Broadcasting    Company. 
s!00   P.    m.— Shell   Company    of   California. 
10:00  p.  m.  —  Purcell  Mayer.  twin 
Tuesday.    August    23 
5-30   p     m.— The   Dragon   Hawanans. 

p     m.-Talk    on    the   Hollywood    Bowl. 
6:15  p.  m.—Prof.   Carl   S.    Knopf. 
6:30  p.  m.—  Louise  Caselotn    contralto. 
7:00  p.  m.    -Bill  Punk  and  his  Packard  Six  Orchestra. 
m.  -Song   recital  by  Virginia  Flohn  and  Rob- 
ert Hurd.  _ 
9.00    p     m —National    Broadcasting    Company. 
10:00  p.  m.— Collegiate  Aeolian  Dance  Orchestra. 
Wednesday.    August    24  vM,„ 
5:30    p.    m.- -Sebastians    Cotton    Club    Orchestra. 
6:15   p.    m.— Radiotorial    period. 
|:8Q    p.    m.— Pal    O'Mine   trio. 

m._ Mick    Harris   detective   stones. 
v     m. -William    MacDougatl.   Scotch    singer, 
p.    m.— Calpet    String    Quartet. 
9-00  p     m.— National    Broadcasting  Company. 
10  00  p    m.— Virginia  McCoy,  contra-con tralto. 


KGO— GENERAL    ELECTRIC 

OAKLAND— 394 
Sunday.    August    21 
11:00    a.    m. — Church    service. 

o  7:3<)  p.   tn.— Bern's   Little  Symphony. 
7  :80  p.  m. --Weather  and   baseball. 
7:86    to   9:00    p.    m. — Church    service. 
9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
Monday.    August    22 

11:110  a.  m.   to  1:00  p.  m.— Hotel  Leamington  concert. 
12:30.    weather;    1:00    weather:    1:03.    S.    F.    stocks. 
1:00  to  5:00  p.  m.    -Hotel  St.  Francis  dance  orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Kluh. 
6  :00  to  6  :46  p.  m.—  Stanislas    Bern's    Little    Symphony. 
6:45    p.    m.—  "What's    Happening    >n    the    World." 
7:03.    weather:    7:06,    baseball;    7:08.    S.    F.    produce. 

cram,    cotton  :    7:16.    S.    F.    stocks     (closingt;    7:23. 

N.    Y.   stocks    (closing  i. 
S;00   to  9:00  p.  m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m. —  "Chats   About  New   Books." 
Tuesday.    August    23 

11:30  to   1:00  p.  m.— Hotel   Leamington  concert. 
12:30.    weather:    1:00    weather:    1:03.    S.    F.    stocks. 
2:00  to  3:00  p.  m.— Pacific     Radio     Trade     Association 

concert. 
4:00  to  5:00  p.  m.— Hotel   St.  Francis  orchestra. 
6  :00  to  6  :55  p.  m. — Stanislas    Bern's    Little    Symphony. 
7:08,   weather;  7:06,  baseball;  7  :0*.  S.  F. 

produce,  grain,  cotton:  7:16,  S.  F.  stocks  (closing); 

7  :'23.   N.    Y.   stocks    (closing!. 

|  :'i0  p.  m.    -t  Oakland    studio  I — The    Pilgrims. 
9-00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  10:30  p.  m.—"HM"   and    "JP"   entertain. 

10  :30  to  11  :00  p.  m.— Surprise  broadcast. 
Wednesday.    August   24 

11  -SO    to    1 :00    p.    m. — Hotel    Leamington    concert. 
12*80    weather:   1:00.  weather:   1:03.  S.  F.  stocks. 

2  :00  to  3  :00  p.  m.— Pacific     Radio     Trade     Association 
concert.  .      „ 

4:00    to    6:00    p.    m.— Hotel    St    Francis    orchestra. 

6-00  to  6  :"->  P    ™       Bern's    Little   Symphony. 

,ws:  7:03.  weather:  7:06.  baseball:  7 :0S.  S.  t . 
produce,  grain. '  cotton  :  7:16.  S.  F.  stocks  (closing)  . 
7:23.   N.   Y.   stocks    (cloafngt- 

«-00  to  9:00  p.  m. — Vacation  program. 

9  00  to  10:00  p.  m.— National  Broadcasting  Company. 

10  :00  to  12  :00  p.  nu^John     Wolohan  s     California!*. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  1927 


CALIFORNIA    BY   DAYLIGHT 


Along  the  Sea 

to 

Los  Angeles 

— famous  non-stop  journey  over 
the  scenic  Coast  Line 

The  Daylight  skirts  the  sea- 
shore for  113  miles  of  the  trip 
to  Los  Angeles.  Mountains 
slope  to  the  blue  Pacific;  here 
and  there  lush  valleys;  inter- 
esting cities  are  along  the 
way. 

A  fascinating  journey  of  12 
daylight  hours — 7:45  a.m.  to 
7:45  p.  m.  Observation  and 
club  car  comfort  at  no  extra 
charge.  Special  family  -  style 
lunch  and  dinner,  $1,  and  a  la 
carte  menu  at  breakfast.  All- 
day  lunch  car  for  light  re- 
freshments, moderately  priced. 

£<M^B.50  San  Francisco 
^r*l^  to  Los  Angeles 

and  back,  limit  18  days.  Ten 
trains  daily,  including  the 
Sunset  and  the  Owl,  unexcel- 
led for  overnight  travel. 

Visit  Los  Angeles.  Play  at 
the  beaches.  See  Hollywood, 
great  movie  center,  Pasadena, 
Long  Beach,  the  missions. 

To  see  California  take  the 

Daylight 

Southern  Pacific 

San  Francisco  Offices — 

65  Geary  St.       Ferry  Station       3rd  St.  Station 

Phone  Davenport 4000 

Oakland  Offices— 

13th.&B'Way     16th  St.Sta.     Ist&B'waySta. 

Phone  Lakeside  1420 


—Hotel  Leamington  concert, 
weather;    1:03,    S.    F.    stocks; 


Thursday,    August    25 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 

12:30.   weather;  1:00,  weather;  1:03,  S.  F.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4:00   to   5:00   p.   m. — Hotel    St.    Francis    Orchestra. 

5:00  to  6:00  p.  m.— "Friends  to   Boys." 

6:00  to  6  :55  p.  m. — Bern's  Little   Symphony. 

6:55,  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 
produce,  pram,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m.-KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  12:00  p.  m— Hotel  St.  Francis  dance  orches- 
tra. 

Friday,  August  26 

11 :30  a.  m.  to  1:00 

12:30.    weather;    1:00, 
1:08.  N.  Y.  stocks. 

2:00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5:00  p.  m. — Hotel   St.   Francis    Concert  Orches- 

tra. 

5  :30  p.  m.- — Wise   man    from    the   Land-O-Health. 
6:00  to  6  :45  p.  m. — Bern's    Little   Symphony. 

6  :45  to  6  :55  p.  m.— -"Weekly  Financial    Review." 
6:55.  news;  7:03.  weather;  7:06.  baseball:  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m.— Western    Artist   Series. 

9:00  to  10:00  p.  m. — National   Broadcasting  Company. 

10:00  to  11:00  p.  m. — Hotel  St.  Francis  dance  orches- 
tra. 

Saturday.  August  27 

11:30  a.  m.  to  1 :00  ; 
concert. 

12:30,    weather:    1:00,    weather; 
1  :08,  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m.— Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5:00  p.  m.— Hotel  St.  Francis  Concert  Orches- 
tra. 

8:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  p.  m.  to  1 :00  a.  m. — Wilt    Gunzendorfer's    Band. 


-Hotel  Leamington  concert. 
1:03,    S.    F.    stocks; 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO — 122 
Sunday,   August   21 

2:45  to  4  :30  p.  m.— Broadcast  of  baseball  game. 
6  :00  to  6  :30  p.  m. — States  Restaurant  orchestra. 
6  :30  r.  m. — Baseball  scores. 

6:35  to  8  :35  p.  m. — Palace  Hotel    concert   orchestra. 
8  :35  to  10  :00  p.  m. — Fairmont  Hotel    concert   orchestra. 
Monday,  August  22 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 
11:30   to    12:50  p.    m. — Kane's  Hawaiians. 
12  noon — Time  signals,   Scripture   reading. 
12  :50  p.  m.- — Stock  market  quotations. 
1 :00  to  2:00  p.  m.— Fairmont    Hotel    concert    orchestra. 

3  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m.— States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8  :00  p.m. — DX. 

8:00  to  9:00  p.  m. — Program  by  National  Broadcasting. 
9:00  to  10:00  p.  m.— Program     for    Shell     Company    of 

California,    KPO-KFL 
10  :00  p.  m.  to  12  midnight— KPO's    variety    hour. 
Tuesday.    August    23 
6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m.— Sperry  Flour  happy   hour. 
10  :00  to  10  :30  a.  m. — Domestic    economist. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m.— Kane's  Hawaiians. 

12  noon— Time  signals.   Scripture    reading. 

12:50  p.m. — Stock  market  quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m.- — Broadcast    of   baseball   game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert    orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert   orchestra. 

7  :30  to  8  :00  p.  m— DX. 

8  :00  to  9  :00  p.  m. — Dan    Casey's    fireside   hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11:00  p.m. — Palace  Hotel   dance   orchestra. 

Wednesday,    August   24 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals,    Scripture   reading. 

12:50  p.  m.— Stock  market  quotations. 

1  :00  to  2  :00  p.  m.- — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of   baseball   game. 

4  :30  to  5  :30  p.  m.— Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6:00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States  Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7  :30  to  8  :00  p.  m.— DX. 

8:00   to   9:00   p.    m.— Atwater    Kent   Artists. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to  11:00  p.  m. — States    Restaurant  orchestra. 

Thursday,  August  25 

6  :45,  7  :15  and  7  :45  a.  m. — Health   exercises. 

8:00  to  9:00  a.  m.— Sperry  Flour  happy  hour. 

10  :00  to  10  :30  a.  m. — Domestic    economist. 

10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

11:30   to   12:50   p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals.  Scripture    reading. 

12:50  p.m. — Stock  market  quotations. 


1 :00  to  2  :00  p.  m.— Fairmont    Hotel    concert    orchestra. 
2  :45  to  4  :30  p.  m. — Broadcast   of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace   Hotel    concert    orchestra 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m.— States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra 
7:30  to  8:00  p.  m.-DX. 

9:00  to  10:00  p.  m.— National    Broadcasting    Company's 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday.   August   26 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry   Flour  happy  hour. 

10  ^0  to  10:45  a.  m. — Ye   Towne  Cryer  service. 

10:45  a.  m. — Ninon,  fashion  critic. 

11:30    to    12:50    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12:45  p.m. — Commonwealth   luncheon  at   Palace  Hotel. 

1 :30  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of  baseball    game. 

4  :30  to  5  ;30  p.  m.— Palace    Hotel    concert  orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 
6:30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :20  p.  m.— Book   review. 

7  :20  to  7  :30  p.  m—  Sports-on-the-air. 
7:30  to  8  :00  p.m. — DX. 

8:00  to  9:00  p.  m.— Program,   the  Calpet  orchestra. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11  :00  p.  m. — Stales    Restaurant   orchestra. 
Saturday.   August  27 
6  :45,  7  :15  and  7  :45  a.  m. --Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m.— Domestic  economist. 

10  :30  to  10  :45  a.  m.— Ye   Towne   Cryer  service. 

11:30  to  12:50  p.  m.— Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12  :50  p.  m. — Stock   market   quotations. 

1 :00  to  2  :00  p.  m.— Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m.— Broadcast  of  baseball   games. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert    orchestra. 

5  :30  to  6  :00  p.  m.— Twilight  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00   p.    m. —National    Broadcasting  Company. 

9  :00  to  12  :00  midnight— Goodrich    Silvertown    Cord    or- 

chester. 
12  :00  m.  to  1 :00  a.  m. — Palace    Hotel    dance    orchestra. 


KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,    AugUBt    21 

7  :30  to  9  :00  p.  m.— Evening   Church   services. 
9:00   to    10:00   p.  m.— N.    B.   C.    program. 
10:00  to  11  :00  p.  m.— Little  Symphony  orchestra 
Monday,    August    22 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7  :30  to  7  :45  p.  m. — Utility  service. 

8:00   to   9:00   p.    m.— N.    B.    C.    program. 
9  :00  to  10  :00  p.  m.— Concert. 
Tuesday,    August   23 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m.— "Travelogue." 

7  :30  to  7  :45  p.  m.— Utility  service. 

7  :45  to  9  :00  p.  m.— Educational    program. 

9  :00  to  10  :00  p.  m.— N.  B.  C.  program. 
10:00  to  12:00  p.  m.— Dance  music. 
Wednesday,  August  24 

6  :00  to  7  :00  p.  m. — Concert  orchestra. 

7  :30  to  7  :45  o.  m.— Utility   service. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
Thursday,    August    25 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:30  to  7:45  p.  m.— Utility   service. 

7  :45  to  8  :00  p.  m.— Lecture. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00   to    10:00   p.    m.— N.    B.   C.    program. 
Friday.   August   26 

6  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :30  to  8  :00  p.  m.— Program. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Saturday,   August  27 

6  :00  to  7  :00  p.  m.- — Dinner   concert. 

8:00  to  9:00  p.   m. — National    Broadcasting  Company. 

10  :00  to  12  :00  p.  m.— Dance  music. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 
Sunday,    August    21 
12  :30  to  1 :30  p.  m.— Organ   recital. 
7:50  to  9:00  p.  m.— Services     from     Sixth     Church     of 

Christ  Scientist 
9  :00  to  10  :00  p.  m.— Laura    Ellen    Windsor   and    pupils. 
10:00  to  12:00  p.  m.— Clyde  Cooper's  orchestra. 
Monday,   August  22 

8:20  to  10  :27  a.  m.— Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 
10:30  to  11:00  a.  m.—Babette's    fashion    hints. 
11:00  to  12:00  m.— Organ   recital. 
12  :00  to  1  :00  p.  m, — Luncheon    program. 
4:00  to  5:00  p.  m.— KFWI   tea  party. 
5  :00  to  5  :30  p.  m. — Construction   reports. 
5  :30  to  6  :00  p.  m. — Theatrical  announcements. 
6:00  to  7  :00  p.  m.- — Dinner  hour  concert. 
7  :00  to  7  :I5  p.  m. — Sports  by  Geo.  T.  Davis. 

7  :15  to  7  :30  p.  m. — Advertising  talk. 

8  :00  to  9  :00  p.  m. — Clyde  Cooper's  Roof  Garden  orches- 

tra. 
9:00  to  9:30  p.  m.— Geo.  Taylor  and  Clem  Kennedy. 

9  :30  to  10  :00  p.  m.— Darneille  Sisters. 
10:00  p.m. — Weather  and    police  reports. 

10:03  to  12:00  p.  m.— Clyde    Cooper's    Roof  Garden    or- 
chestra. 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


IN  THE  SUPERIOR  COURT 

of   the  State  of   California,   in   and    for  the 
City    and    County    of    San    Francisco 

Margaret  Vanderhoogt,  Plaintiff,  vs.  John  W.  B. 
Vanderhoojrt.    Defendant. 

Nil   18462$. 

Action  brought  in  the  Superior  Court  of  the  State 
of  California  in  and  for  the  City  and  County  of  San 
Francisco,  and  the  complaint  filed  in  the  office  of 
the  County   Clerk   of  said   City  and   County. 

The  people  of  the  State  of  California  send  greeting 
to:  John  W.  B.  Vanderhoogt,  Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  against  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  State  of  California,  in  and 
for  the  City  and  County  of  San  Francisco,  and  to 
answer  the  Complaint  filed  therein  within  ten  days 
(exclusive  of  the  day  of  service)  after  the  service  on 
you  of  this  summons,  if  served  within  this  City  and 
County :    or    if    served    elsewhere    within    thirty    days. 

The  said  action  is  brought  to  obtain  a  judgment 
and  decree  of  this  Court  dissolving  the  bonds  of  ma- 
trimony now  existing  between  plaintiff  and  defend- 
ant, on  the  grounds  of  defendant's  wilful  desertion 
and  wilful  neglect,  also  for  general  relief,  as  will 
more  fully  appear  in  the  Complaint  on  file,  to  which 
special    reference    is    hereby    made. 

And  you  are  hereby  notified  that  unless  you  appear 
and  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  damages  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  for  other  relief  demanded  in  the 
complaint. 

Given  under  my  hand  and  the  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  for  the  City 
and   County  of  San   Francisco. 

Dated    this    twenty-seventh   day    of   July,    1927. 

H.  I.  MULCREVY,    Clerk. 
By  J.  J.  RAFFERTY,   Deputy  Clerk. 
(Seal) 

Austin    Lewis,    473    Mills    Bldg.,    San    Francisco, 
Attorney  for  Plaintiff. 

ASSESSMENT  NOTICE: 
The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion   of    principal    place    of    business,    San    Francisco, 
Calif. 

Notice  is  hereby  given  that  at  a  meeting  of  the 
Directors  held  on  the  2nd  day  of  August,  1927,  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  States,  ti> 
the  Secretary,  at  the  office  of  the  company.  Room 
245,   Monadnock    Building.    San    Francisco,    Calif. 

Any  stock  on  which  this  assess nifnt  shall  remain 
unpaid  on  the  5th  day  of  September,  192*1  will  be 
delinquent  and  advertised  for  sale  at  public  auction, 
nd  unless  payment  is  made  before,  will  be  sold  on 
Tuesday  the  27th  day  of  September,  1927  to  pay  the 
delinquent  assessment,  together  with  ens  Is  of  adver- 
tising  and    expense   of   sale. 

M.  .1,  SBELY,  Secretary, 
245  Monadnock  Building, 
San    Francisco.   Calif. 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly    with   Shreve  &   Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San    Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


Tuesday,  August  23 

7  :00.  7  :S0  and  8  :00  a.  m.  -Health    exercises. 
8:20  to  10:27  a.  m.— Musical    breakfast  program. 
10:2,  to  10:30  a.  m.—U.    S.    weather    reports. 
10:30  to  11:00  a.  m.— Beauty  hints. 
12:00  to  12:30  p.  m. — Musical    luncheon    program 
12  :30  to  1  :00  p.  m.— Organ   recital. 

I  :00  to  1  :30  p.  m. — Country   store. 

1:30  to  2:00  p.  m.— Cowell    Dein.    piano  and   banjo. 
5  :00  to  5  :30  p.  m.— Construction    reports. 

5  :30  to  6  ;00  p.  m.— Theatrical  announcements. 

6  :00  to  7  :00  p.  m.— Dinner  houV  concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis 

7:15  to  7:30  p.  m.— KFWI    Builders  of   Progress   Club. 

8  :00  to  9  :00  p.  m.— Clyde   Cooper's   orchestra. 

9  :00  to  10  :00  p.  m. — Barnes    Vaudeville    Agency. 
10:00  p.  m.— Weather  and    police  reports. 
10:03  to  11 :00  p.  m. — Clyde   Cooper's   orchestra. 
11:00  to  12:00  p.m.— Zezz  Black's  mysterious  hour. 
Wednesday,  August  24 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 
8:20  to  10:27  a.  m.— Musical    breakfast  program 
10:27  to  10:30  a.  m.— U.    S.    weather   reports. 
10:30  to  11:00  a.  m.— Cynthia    Grey's    column. 

II  :00  to  12:00  m.— Organ   recital. 

12  :00  to  12  :30  p.  m. — Luncheon    program. 

12  :30  to  1 :00  p.  m.— Organ  recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Louis   Donato   and  Jack    Kelsey. 
7:00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 

7  :15  to  7  :30  p.  m. —Studio  program. 

8:00  to  9:00  p.  m. — Program  by  Jerry  Warner,  singing 

banjoist. 
9:00  to  10:00  p.  m.— Clifford    Schneider,    baritone. 
10:00  p.m. — Weather  and    police   reports. 
10:03  to  12  :00  p.  m. — Clyde   Cooper's    orchestra. 
Thursday,  August  25 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 
S  :20  to  10  :27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 

10  :30  to  11  :00  a.  m. — Fashion   hints  by  Babette. 
12  :00  to  12  :30  p.  m.— Musical    luncheon    program 
12:30  to  1:00  p.  m.— Organ    recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

4  :00  to  5  :00  p.  m.— KFWI  tea   party. 

5  :00  to  5  :30  p.  m.- — Construction    reports. 

5  :30  to  6  :00  p.  m.— Theatrical   announcements. 
fi  :00  to  7  :00  p.  m. — Dinner   hour   program. 
7  :00  to  7  :15  p.  m—  Sports   by  Ceo.   T.   Davis. 

7  :15  to  7  :30  p.  m.— Kenneth   A.   Millican. 

8  :00  to  9:00  p.  m. — Studio  program  by   Wm.  Johnson 
9:00  to  9:30  p.  m.— Gloria    Del    Rae. 

9:30  to  11:00  p.  m.— Bill    Bennett. 

11  [00  in  12  :00  p.  m.— Clyde   Cooper's  orchestra. 
Friday,   August  26 

7:00.  7:30  and  s  :(10  a.  m.      Exercise   hour. 

8  :20  to  10  :27  a.  m.— Musical    breakfast   program. 
10:27  to  10:80a.  m.—U.  S.  weather  reports. 

10  :30  to  11  :00  a.  m.— Beauty    hints. 

1  I  :un  to  12  :00  m.     -Organ    re 

]J  :00  i"  I-  :80  p.  m. — Musical    luncheon    program. 

12  :80  to  1  :00  p.  m.     Organ    recital. 

I  sOO  to  i  :80  p.  in    -Country  store. 

1:80  to  2:00  P.  m.      Cowell    Dein.    banjo   and    piano. 

4  :00  to  5:00  p.  m.— KFWI    tea    party. 

5  :Di)  to  6  :30  p.  m.  — Const  ruction    reports. 

5:8 :00  p.  m,     Theat  viral  i ouncementa. 

6  :00  to  7  :00  p.  m.—  Program  arranged  by  Irene  Smith. 
?  ;00  to  7 :16  p.  m.— Sports  by  Geo.  T.  Davis. 

7:16  to  7:80  p.  m.-    Talk  by   F..  S.   Daniels. 
B  .00  to  0  :00  p.  m.      I  -   orchestra. 

9  -00  bo  10  :00  p.  m.     California  Sunshine  Boys. 
10:00  p.  m.-    Weather  and   Police   reports. 
10:08  to  [2:00  p.  m.     Clyde  Cooper's  orchestra. 
Saturday.    Aucust    2: 

7  .00,  7 :80  and  B  .00  a.  m.     Exercise  hour. 

g  rju  to  10:27  a.  m.     Musical  breakfast  program. 
10 :27  to  10 :30  a.  m.-    U.   S.  weather  reports. 
10:80  to  11:00  a.  m,     Cynthia  Grey's  column. 

I  to  12:80  D.  m.      Musical    luncheon    program. 

12  :30  to  1  : '.  m.     <  trgan  recital. 

in.     Country  store. 
G  :00  to  :.  :80  p.  m.     Construction   reports, 

-30  to  6    00  p    m.      Theatrical    announcements. 
6 :00  to  7 :00  p.  m.    -Dinner  hour   concert. 

P    m.      Sports   by    Geo.    T.   Davis. 
7:15  to  7:80  p.  m.-   -Geo.    Taylor   and    Clem    Kennedy. 
p,  m.      Athena    AJexandroff,   soprano. 
1 12:00p.m.-    Clyde  Cooper's  orchestra. 
12:00  to  2 :80  a.m.— KFWI  hour  of  mirth  . 


Societv 


N     W     CORNER 

l.RAYSTONE  240        POLK  ano  POST  STS. 


tinued  from  page  5) 
her  only  attendant.  Mrs.  Edwin  Mad- 
den .  the  matron  of  honor,  wore  a 
powder  blue  chiffon,  with  beige  hat 
with  blue  trimmings.  Mr.  Edwin  Mad- 
den acted  as  best  man.  The  Empire 
Room  at  The  Fairmont,  where  the  in- 
formal reception  and  wedding  break- 
fast was  served,  was  converted  into 
a  bovver  of  flowers.  After  a  honey- 
moon spent  touring  the  Canadian 
Rockies,  the  bride  and  groom  will  be 
at  home  in  San  Francisco. 


Preserving  is  cool 

and  easy  -with  the 
Oven  Heat  Control 

YOU  can  preserve  summer  fruits 
that  taste  as  delicious  and  remain 
as  firm  as  on  the  day  they  were 
picked  from  the  laden  bough.  Briefly, 
here's  a  cool,  easy  way — 

Cool  because  you  don't  have  to  lift 
boiling  kettles  about  the  stove. 

Easy  because  the  Oven  Heat  Con- 
trol on  the  new  Gas  Range  is  the  se- 
cret of  delicious  home  preserving  that 
is  done  in  the  oven  without  watching 
or  anxiety.  Fruit  is  packed  right  in 
jars  and  put  into  the  oven.  You  mere- 
ly set  the  Oven  Heat  Control  and 
steady,  even  heat  preserves  the  fruit's 
firmness,  its  delicious  fruit-flavor  and 
color.  Jams  and  jellies  also  are  well 
preserved  by  this  cool,  simple  way. 

Visit  the  range  displays  and  see  the 
Oven  Heat  Control  on  the  new  Gas 
Ranges. 


"FAC1FIC  SERVICI* 


Pacific  Gas  and  Electric  Company 

Owned  -  Operated  •  Managed 

by  Califomians 

219-827 


GEO.   W.   CASWELL 

Sutter  665-4  or  Oakland  1017 

Telephone  Dirt*: 

1.800.00*   cops    were   .erred    at    the 
P. nam. -Pacific    International    E.pa.iti.n 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  1927 


Fallen  Leaf  Lodge 

The  Ideal  Tahoe  Resort 

Located  on  Fallen  Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

(jood  Jisbing  r  Hiking  r  'Boating 

Comfortable  rooms,. tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  O.,  Lake  Tahoe,  Calif. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and  Night 

City    Sightseeing      -----     $3.00  per  hour 

Shopping: -      2.50  per  hour 

Short    Trips,    Taxicab    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 
Andrew  Johnston,  Manager 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA   STREET— GARFIELD    844 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  Francisco 

Phone  Douglas  3084 


A  Great  Man  Passes 

"Greatness"  is  an  elastic  word;  it 
may  have  many  interpretations. 

To  the  money-mad,  it  means  ac- 
cumulation of  great  wealth;  to  the 
thinker,  great  vision ;  to  the  practical 
person,  direct  and  efficient  action  in 
important  business  affairs;  to  the 
humanitarian,  love  and  sympathy  for 
the  underdog. 

To  Elbert  H.  Gary,  head  of  the 
American  steel  industry,  who  passed 
away  early  in  the  morning  of  August 
15,  these  attributes  may  be  applied 
in  varying  proportion. 

He  was  rich,  he  was  a  man  of  vis- 
ion, he  was  "efficient"  to  an  extraor- 
dinary degree,  and  he  treated  labor 
"white,"  as  labor  expresses  itself. 

He  was  known  to  be  antagonistic 
to  unionism,  but  it  was  at  his  behest 
that  the  U.  S.  Steel  Corporation 
adopted  the  plan  of  voluntary  com- 
pensation to  injured  workmen  long 
before  such  action  was  made  compul- 
sory by  the  laws  of  many  states ;  and 
the  elimination  of  the  12-hour  work- 
ing day  was  due  to  his  efforts.  To 
illustrate  the  feeling  between  the 
head  of  the  steel  corporation  and  its 
employees  the  following  story  is  told : 

During  the  strike  of  the  elevator 
operators  in  New  York,  several 
years  ago,  every  man  was  found  at 
his  post  in  the  building  which  had 
been  recently  purchased  by  the  steel 
corporation.  When  asked  the  reason 
for  this,  one  of  the  operators  replied : 

"As  soon  as  the  corporation  bought 
this  building,  our  wages  were  raised. 
We  are  getting  as  much  or  more  than 
the  unions  are  demanding.  Judge 
Gary  has  treated  us  'white,'  and  you 
can  bet  your  life  we  are  going  to  stick 
by  him,  strike  or  no  strike." 

Gary  was  admitted  to  the  bar  of 
the  United  States  Supreme  Court  in 
1882.  Aside  from  this,  he  will  go 
down  to  posterity  as  one  of  America's 
greatest  men. 


If  a  Bill,  now  before  the  Italian 
Parliament,  becomes  law,  officers  un- 
der thirty  years  of  age  in  the  Italian 
Air  Force  will  be  forbidden  to  marry. 
Aviation  is  getting  safer  and  safer. 

*  *     * 

This  is  Apple  Week.  Hurrah!  An 
apple  a  day  keeps  the  doctor  away — 
unless  you  get  the  seeds  in  your  ap- 
pendix.— Iowa  State  Green  Gander. 

*  *     * 

Sunday-School  ,  Teacher — My  dear 
children,  I  want  you  to  look  upon  me 
as  a  shepherd,  and  I  shall  look  upon 
you  as  my  sheep.  Now  you  all  know 
what  the  shepherd  does  to  his  sheep. 

Little  Boy — Shears  them.  —  An- 
swers. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
Jairways 

Swimming,  natural  hot 
water ;  dancing ;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.     O.    COMSTOCK, 

M  A  N  A  C  E  R 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.    Special   Attractions.    Radio- 

active.    Hot    Sulphur    Water.     Tub    Baths    and 

Swimmine    Pool.     Fireproof    Hotel. 

Write   for   Booklet. 


T.    H.   CORCORAN,   Agua   Caliente, 
Sonoma   Co.,   Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL   STEPFEN.   Prop. 


French  and  Italian  Dinners  -  Meals  at  All  Hours 

Modern  Rooms      Private  Cottages 

AGUA  CALIENTE 

Four  Minutes   Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


]M^W  Tffil£ 


THE  THUNDERER,  by  E.  Barring- 
ton.  Dodd,  Mead  and  Co.,  Inc.; 
$2.50. 

E.  Barrington,  author  of  "The  Ex- 
quisite Perdita,"  "The  Divine  Lady," 
"The  Glorious  Apollo,"  and  "The 
Chaste  Diana,"  has  given  the  world 
of  letters  another  historical  novel, 
which,  in  my  opinion,  transcends  all 
of  the  other  preceding  books. 

"The  Thunderer,"  just  off  the 
press,  is  Barrington's  latest  novel, 
graphically  and  glowingly  mirroring 
historical  deeds.  In  this  fascinating 
book,  the  author  portrays  the  dra- 
matic and  world-renowned  love  story 
of  Napoleon  and  Josephine. 

Like  many  other  biographical  nov- 
els by  this  author,  "The  Thunderer" 
contains  the  names  of  people  whose 
lives  were  intertwined  with  the  great 
Napoleon's  rise  to  historical  heights. 
That  is  really  one  of  the  fascinations 
of  Barrington's  books.  There  is  al- 
ways the  certainty  of  romance  with 
historical  foundation  and  authentic 
background. 

In  "The  Thunderer,"  we  first  see 
the  great  Corsican  as  a  lieutenant  dis- 
persing a  Parisian  mob ;  or,  as  the 
first  chapter  puts  it,  "sowing  the 
seed."  Then  we  follow  this  man  of 
destiny  through  amazing  stretches  of 
fame  which  have  made  the  very  name 
of  Napoleon  a  candle-light  to  be 
snuffed  out  at  will;  or.  a  burning 
beacon  to  lead  one's  ambition — ac- 
cording to  personal  analysis. 

This  book  reveals  the  passion  of 
Napoleon  for  his  Josephine.  The 
startling  love  letters  which  Napoleon 
wrote  to  his  wife  before,  and  after, 
he  became  Emperor  are  quoted  prac- 
tically in  their  entirety.  Oh.  those 
letters!  Never  in  all  history  has  any 
other  lover,  in  blazing  and  magnifi- 
cent passion,  been  able  to  equal  those 
amatory  epistles. 

"The  Thunderer"  takes  us  to  the 
imperial  coronation  with  its  trans- 
lucent and  clean-cut  phrases  vision- 
ing  each  detail  of  the  court.  Later 
we  follow  each  episode  which  leads  up 
to  the  renunciation  and  divorce  of 
Josephine. 

Without  any  desire  to  moralize  or 
to  influence,  the  author  draws  aside 
the  curtain  and  depicts  each  event  in 
a  romantic  way.  typical  of  novel-au- 
thorship, but  with  a  deep  and  pro- 
found understanding  of  the  facts  as 
recorded     by     history.      Flashes     of 


Edited  by  Josephine  Wilson 

humor  illumine  the  pages  in  consis- 
tent measure. 

The  Napoleonic  generals,  Junot,  the 
personnel  of  the  Convention,  the  Di- 
rectory, Talleyrand,  the  great  Eng- 
lish commander,  Nelson,  and  many 
other  notable  names  in  history  are 
brought  into  the  story  in  their  his- 
torical sequence. 

Maria  Louise,  Countess  Walewska, 
and  the  son  born  to  Napoleon  and 
Maria  Louise  have  a  place  in  "The 
Thunderer"  which  stirs  one's  emo- 
tion no  matter  how  familiar  to  the 
reader  may  be  the  facts.  Cognizant, 
or  not,  with  this  part  of  Napoleon's 
implacable  life,  there  is  an  appeal  in 
the  Barrington  outline  unlike  any 
other  it  has  been  my  privilege  to  read. 

E.  Barrington  and  L.  Adams  Beck, 
as  most  book-lovers  know,  is  one  and 
the  same  author.  An  Englishwoman 
whose  forebears  were  distinguished 
British  navy  men.  Her  grandfather, 
Sir  Fairfax  Morseby,  was  at  one  time 
Commander-in-Chief  of  the  Pacific 
Station. 

"As  part  of  a  British  navy  family, 
she  was  from  childhood  steeped  in 
tales  of  Lord  Nelson." 

Mrs.  Beck  lives  in  Victoria,  Brit- 
ish Columbia.  Surrounded  by  a  beau- 
tiful English  garden  she  writes  the 
books  which  are  now  adding  fame  to 
an  illustrious  name.  Her  two  per- 
sonalities, so  different  in  expression, 
are  distinctly  revealed  under  the  two 
names  of  Barrington  and  Beck. 

With  whole-hearted  sincerity  and 
stalwart  appreciation  of  "The  Thun- 
derer." do  I  recommend  possession  of 
this  outstanding  book. 


Animal  Lovers  Meet 

A  meeting  of  the  San  Francisco 
Anti- Vivisection  Society  and  a  get- 
acquainted  reception  will  be  held  on 
Tuesday  evening.  August  23,  in  Mt. 
Diablo  Hall,  Native  Sons  Building. 
Addresses  by  prominent  speakers  and 
a  splendid  musical  program  will  be 
presented.  Speakers  for  the  evening 
include  Mr.  Bernside  Cromwell.  S.  R. 
Parchment,  Johr  Munsell  Chase.  Dr. 
C.  Lucht.  Vocal  selections  will  be 
given  by  Miss  Catherine  T.  Morgan, 
accompanied  by  Richard  Manners: 
Mr.  Fred  Coy.  Alice  Bradley.  Denny 
Huttedall.  accompanied  by  Madame 
Lillian  Slinkey  Durini. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 

Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  lias  the  elegance,  of  a  mansion  with 
all  conveniences   oj  an   apartment   house. 

PARK      LANE     APARTMENTS 

1100   Sacramento  Street 
Diagonally   Across   from    Hotel   Fairmont 


Books    that    are    reviewed    in    the    News    Letter 
can  he  obtained 

at  PAUL  ELDER'S 

AND   PAUL   ELDER'S   LIBRARY 

239   Post  Street  San   Francisco,   Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC  — INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


PHOTOGRAPHS 
Q>C/ye  Forever 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 

Pilots  of  the  Stellar  Seas 


August  20,  1927 


"Flying  is  the  easiest  thing  in  the 
world,"  said  "Pop"  Croft,  veteran 
flyer  at  Brooks  Field  during  the  "war 
in  Texas."  "All  you  have  to  do  is 
control  the  ship."  Pop  was  right,  but 
there  are  still  a  good  many  folks  who 
don't  know  how  to  "control  the  ship." 
And  they  are  the  ones  we  hear  most 
about — the  ones  who  take  tumbles 
and  crack  up.  Little  is  said  about  the 
thousands  who  fly,  year  after  year, 
without  even  washing  out  an  under- 
carriage. Beginners,  of  course,  must 
learn,  but  we  shall  soon  have  airplane 
inspection  and  rules  for  student  flyers 
that  will  practically  eliminate  acci- 
dent among  them. 

There  are  those  adventurous  souls, 
the  pioneer  flyers,  and  then  there  are 
the  air  mail  pilots  who  drive  across 
the  map  according  to  printed  sched- 
ules. The  time  has  come,  it  seems  to 
me,  when  commercial  aviation  and 
stunt  flying  must  part  company  and 
go  their  own  respective  and  progres- 
sive ways.  Our  daring  and  audacious 
Magellans  of  the  aerial  void  have  no 
longer  much  in  common  with  the  cool 
and  cautious  navigators  of  the  air 
mail  and  passenger  lines.  The  one  is 
the  creator  of  a  new  realm ;  the  other 
is  the  public  servant  quietly  and 
carefully  performing  his  duties.  And, 
although  we  have  only  begun  to 
realize  the  possibilities  of  the  air, 
we  are  settling  down  to  a  quiet  enjoy- 
ment of  those  uses  we  already  have, 
meanwhile  urging  and  encouraging 
the  pioneers  to  give  us  more.  For 
pioneers  there  will  always  be. 

While  the  world  has  stood  amazed 
at  the  daring  of  those  who  have 
crossed  the  seas  during  the  past  few 
weeks,  and  at  the  same  time  mar- 
veled at  the  possibilities  in  it  for  us 
all,  steady  and  reliable  forces  have 
been  working  toward  a  realization  of 
our  dreams.  Air  mail  and  passenger 
lines,  spanning  the  country  east  and 
west,  north  and  south,  have  been  put 
to  work  on  a  business  basis.  The  man 
on  the  street  is  now  beginning  to  see 
in  himself  what  but  a  few  months 
ago  he  saw  in  his  heroes — a  man  of 
the  air  —  able  to  experience  the 
strange  and  unfamiliar,  to  gratify  a 
longing  as  old  as  man — to  fly  through 
the  blue  void. 

Not  only  himself  but  his  communi- 
cations with  men  in  far-off  places 
may  be  carried  at  incredible  speed. 
A  letter  marked  "air  mail,"  with  ten 
cents  postage,  is  carried  thousands 
of  miles  away  in  the  short  space  of  a 
day  and  a  night,  and  delivered  safely 
at  a  certain  door.  Two  hundred,  three 


By  Lieut.  Blaine  Stubblefield 

hundred,  five  hundred  words,  a  de- 
liberate message,  a  message  of  rec- 
ord, carried  across  the  continent  for 
ten  cents  per  half  ounce !  It  is  a  serv- 
ice that  could  not  have  been  expected 
a  short  time  ago. 

San  Francisco,  the  hub  of  the  Pa- 
cific Coast,  has  just  been  linked  to 
Chicago,  industrial  center  of  the 
Middle  West,  by  a  21-hour  air  mail 
and  passenger  service.  The  mail  line 
schedule  was  taken  over  by  the  Boe- 
ing Air  Transport,  Inc.,  on  July  1  and 
passenger  service  was  officially  be- 
gun the  first  of  August.  San  Fran- 
cisco also  has  the  Pacific  Air  Trans- 
port, carrying  mail  and  passengers 
between  Los  Angeles  and  Seattle, 
operating  on  a  daily  schedule. 

The  Boeing  route  is  the  longest  air 
mail  line  in  the  world  at  the  present 
time,  totaling  about  1972  miles  from 
San  Francisco  to  Chicago — almost  'as 
the  crow  flies.  Stops  are  made  at  Sac- 
ramento, Reno,  Elko,  Salt  Lake  City. 
Cheyenne,  North  Platte,  Omaha,  Des 
Moines  and  Iowa  City.  The  run  is 
divided  into  four  divisions,  with 
changes  at  Salt  Lake  City,  Cheyenne 
and  Omaha.  The  ships  leave  Con- 
cord Field,  San  Francisco,  at  8 :45 
a.  m.  and  reach  Chicago  early  in  the 
morning  of  the  following  day  —  21 
hours  later. 

Twenty-five  Boeing  biplanes,  cost- 
ing §25,000  each,  were  brought  new 
from  the  factory  and  put  on  the 
route.  Each  has  a  two-passenger 
cabin,  fitted  with  reclining  chairs.  A 
Boeing  plane  carries  a  load  of  1600 
pounds — 1200  pounds  of  mail  besides 
the  two  passengers  and  their  bag- 
gage. The  running  speed  is  about  130 
miles  per  hour.  Fuel  for  six  hours 
flying,  about  100  gallons,  is  carried  in 
the  tank,  giving  a  flying  radius  of 
600  miles.  The  motor  has  410  horse- 
power. 

An  average  size  business  letter 
weighs  about  a  half  ounce;  thirty- 
two  such  letters  weigh  a  pound.  At 
that  rate,  one  of  these  mail  planes 
will  carry  about  38,400  letters.  If 
these  already  established  air  mail  and 
passenger  lines  are  to  live  and  give 
the  public  service,  the  public  must 
soon  know  and  use  them  to  the  full- 
est extent.  Those  who  begin  using 
air  mail,  we  learn  at  the  post  office, 
continue  to  use  it,  increasing  their 
volume.  This  service  has  been  tried 
and  proven. 

Those  interested  in  this  public 
utility  as  a  means  of  promoting  the 
commercial  and  industrial  life  of 
their    communities,    should    bear    in 


mind,  for  their  own  and  others  in- 
formation, that  air  mail  letters  are 
ten  cents  per  half  ounce  to  any  point 
in  the  United  States,  Canada,  Eng- 
land, or  any  other  country  having  a 
two-cent  ordinary  postage  convention 
with  this  government ;  that  any  post- 
age will  do — air  mail  stamps  are  not 
necessary;  that  letters  need  only  be 
marked  "via  air  mail" ;  that  any  en- 
velope will  do — air  mail  envelopes  are 
not  necessary,  though  desirable ;  that 
air  mail  letters  may  be  dropped  in 
any  mail  box  or  letter  chute. 

So  we  have  the  tenderwing  flyers, 
trying  to  learn,  who  crack  up  and 
furnish  most  of  the  accident  news. 
We  have  the  knights  errant  of  the 
air  looking  for  new  realms  to  con- 
quer, who  supply  the  romance  and 
thrills.  And  we  have  the  air  mail 
pilots,  hundreds  of  them,  who  do  the 
expected  thing  every  day  and  are 
therefore  not  often  heard  of. 


Symphony  Concert 

Several  outstanding  records  were 
made  last  Tuesday  night  when  the 
Summer  Symphony  Concert  was 
given  with  Hans  Leschke  conducting. 
The  vast  Auditorium  was  packed  to 
the  rafters.  The  San  Francisco  Mu- 
nicipal Chorus  gave  us  a  musical  sur- 
prise, and  Alice  Gentle,  famous 
operatic  star,  sang  as  we  always  knew 
she  could  sing — and  captivated  the 
audience  with  her  exquisite  voice  and 
artistry. 

The  "largest  audience  of  the  sea- 
son" fairly  went  wild  and  clamored 
for  encore,  when  Alice  Gentle,  noted 
American'  soprano,  sang  the  Tann- 
hauser,  Aria  "Dich  Theure  Halle." 
She  first  sang  the  Gounod  aria  from 
"The  Queen  of  Sheba,"  in  which  she 
has  appeared  as  operatic  star.  Her 
wondrous  voice,  rich  in  tone  quality 
and  clarity,  was  gorgeous  in  the  con- 
cert numbers  of  the  symphony  pro- 
gram. Alice  Gentle  looked  the  aristo- 
crat in  her  handsome  black  chiffon 
beaded  gown  with  which  she  carried 
a  stunning  orange-colored  ostrich 
fan.  Her  head  dress  was  a  coronet  of 
handsome  stones. 

The  Municipal  Chorus  is  a  credit 
to  the  community.  The  members 
sang  superbly.  Their  musical  de- 
corum, their  enunciation,  their  man- 
ner of  attack  in  opening  each  num- 
ber and  their  musical  understanding 
gave  convincing  demonstration  of 
perfect  training. 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


P.  A.  T.  NEWS 

The  Pacific  Air  Transport  Company  is  commended  by 
Postmaster  General  New  in  his  bulletin  of  August  10, 
as  one  of  six  contract  air  mail  routes  which  "performed 
100  per  cent  service  during  the  month  of  July." 

P.  A.  T.  now  has  another  distinction.  They  are  the 
largest  commercial  customers  of  Wright  Aeronautical 
Corporation  of  Paterson,  N.  J.,  having  eleven  of  the 
famous  "whirlwind"  motors.  Every  200  hours  each 
motor  is  completely  overhauled  and  rebuilt.  Two  are 
in  the  shop  at  all  times. 

A  San  Francisco  newspaper  recently  reported  a  forced 
landing  as  a  "crash."  This,  of  course,  is  very  damaging  to 
the  reputation  of  an  air  transport  company  for  safe  flying 
and  it  may  cost  many  hundreds  of  dollars  to  such  a  com- 
pany. It  doesn't  seem  quite  fair  when  it  is  considered 
that  forced  landings  are  not  dangers  but  are  in  reality  a 
sign  of  good  judgment  on  the  part  of  the  pilot  when  motor 
trouble  is  suspected  or  darkness  or  bad  weather  are 
imminent.  Under  the  rule  that  no  passengers  will  be  flown 
at  night,  except  in  grave  emergency,  PAT  travel  is  highly 
safe. 

Forced  landings  without  accident  are  not  reported,  since 
they  are  unimportant  and,  when  printed,  merely  add  to 
the  confusion  in  the  public  mind  as  to  what  equipment  is 
safe  and  what  is  unsafe. 

PAT  is  the  first  American  air-travel  line  ever  to  have 
international  representation,  so  far  as  is  known.  A  folder 
designed  for  both  domestic  and  foreign  circulation  has 
just  been  issued  in  large  quantities,  with  cover  design 
drawn  from  an  actual  photograph  of  a  PAT  plane  at  the 
peak  of  Mt.  Hood  (18,500  ft.).  A  schedule  and  tariff  card, 
which  also  tells  "How  to  Get  the  Utmost  Enjoyment  from 
a  Flight,"  accompanies  each  folder. 

Another  new  printed  piece  is  a  "Certificate  of  Travel" 
which  is  presented  to  each  passenger  when  ticket  is  pur- 
chased. At  each  change  of  plane,  the  card  is  given  to  the 
pilot  who  fills  in  all  pertinent  data,  such  as  total  flying 
time,  maximum  speed,  maximum  altitude,  weight  of  air 
mail  cargo,  etc.  The  pilot  signs  the  card  and  returns  it  to 
the  passenger. 

The  80-odd  Pacific  Coast  residents  who  were  passengers 
in  PAT  plane  No.  15  (Travelair  cabin  monoplane  in  which 
Smith  flew  to  Hawaii)  have  been  invited  to  membership  in 
the  newly-formed  "No.  15  Club,"  and  appropriate  cards, 
personally  autographed  by  Pilot  Ernie  Smith,  have  been 
issued  to  such  of  them  as  can  be  located.  The  remaining 
cards  are  being  held  for  those  whose  addresses  are  un- 
known, and  every  effort  is  being  made  to  locate  them.  The 
"No.  15  Club"  is  one  of  the  most  exclusive  clubs  in  exist- 
ence, since  membership  was  forever  closed  when  Ernie 
"laid  her  down"  in  the  kiawe  trees  of  Molokai. 

By  the  way.  Ernie  was  the  guest  of  honor  this  week  of 
the  Oakland  Traffic  Association  at  their  Athens  Club 
dinner.  This  body  is  taking  the  lead  in  striving  to  bring 
to  the  Oakland  Municipal  Airport  both  the  PAT  hangar 
headquarters  and  the  Western  transcontinental  terminus. 
according  to  newspaper  reports.  Ernie  told  them  of  his 
famous  Hawaii  hop.  General  Superintendent  Grover  Tyler 
outlined  his  work  in  "Keeping  the  Mail  in  the  Air"  and 
Traffic  Agent  Young  pointed  out  the  advantages  gained  in 
various  commercial  lines  through  use  of  the  coastwise  air 
mail,  express  and  passenger  service  of  PAT. 


P.  G.  &  E.  Elects  New  Officials 

Filling  the  place  of  the  late  Wiggington  E.  Creed,  A.  F. 
Hockenbeamer  was  elected  to  the  presidency  of  the 
Pacific  Gas  &  Electric  Company  at  a  special  meeting  held 
last  Tuesday  morning. 

Mr.  Hockenbeamer  has  been  vice-president,  treasurer 
and  director  of  the  company  for  almost  twenty  years.  He 
was  born  in  Logansport,  Indiana  on  March  6,  1871.  Start- 
ing at  the  early  age  of  sixteen  years,  he  became  asso- 
ciated with  various  Eastern  railroad  lines  until  the  fall  of 
1907  when  he  came  to  San  Francisco  in  the  interests  of 
the  New  York  investment  banking  firm  of  N.  W.  Halsey 
&  Company,  which  at  that  time  was  one  of  the  controlling 
stockholders  of  the  Pacific  Gas  &  Electric  Company. 

The  following  year,  Mr.  Hockenbeamer  became  comp- 
troller of  the  P.  G.  &  E.  Co.,  and  later  on  was  given  the 
additional  duties  of  treasurer.  During  the  next  two  years 
he  was  made  vice-p*esident. 

Outstanding  among  his  other  achievements,  was  his 
initiation  in  June,  1914,  of  the  policy  of  customer  owner- 
ship of  utilities  which  has  since  been  adopted  by  the  ma- 
jority of  utility  companies  in  America. 

The  following  elections  took  place: 

Charles  H.  Dickey,  of  San  Francisco,  was  elected  a 
director  to  succeed  Wiggington  Creed; 

John  P.  Coghlan  was  elected  second  vice-president; 

E.  W.  Hodges  was  elected  controller  in  charge  of  the 
company's  accounting,  tax  and  insurance  departments. 

The  company's  board  of  directors  is  constituted  as  fol- 
lows: F.  B.  Anderson,  Allen  L.  Chickering,  Charles  H. 
Dickey,  W.  H.  Crocker,  A.  B.  C.  Dohrmann,  John  S. 
Drum,  F.  T.  Elsey,  D.  H.  Foote,  A.  F.  Hockenbeamer, 
Frank  A.  Leach  Jr.,  Norman  B.  Livermore,  John  D. 
McKee,  John  A.  McCandless  and  C.  O.  G.  Miller,  all  of 
this  city>  and  John  J.  O'Brien  of  Chicago. 


Mrs.  Crayon — Sarah,  why  ever  did  you  leave  that  big 
cobweb  uii  there? 

Sarah— Oh.  if  you  please,  ma'am,  I  thought  it  was  part 
of  the  wireless.  —Pearson's. 


LEAVE  FROM  THE  FERRY  BUILDING 
SAN    FRANCISCO 

by  the 

NORTHWESTERN  PACIFIC 
AUTO  FERRY 

IF  YOU   MOTOR  TO  THE 

Redwood  Empire 

With  new  STEEL  BOATS,  the  Northwestern  Pacific  Aoto 
Ferry  offer*  swift  and  comfortahle  service  hetween  San 
Francisco   and    Sausalito. 

ALL  -  DAY  —  ALL  -  NIGHT 
SCHEDULE 

.10-minutc  service  from  early  in  mornine  till  late  in  evening-. 
namely — leave  San  Francisco  i  Ferry  Bids.  >  on  even  hour 
and  half  hour:  and  Sausalito  at  1.".  and  15  minute*  after  the 
hour.  Departures  at  convenient  intervals  from  both  ter- 
minals   ALL   MIGHT. 

Returning  to  San  Francisco,  when  you  reach  Sausalito  Tl  RN 
TO   THE   LEFT. 

NORTHWESTERN     PACIFIC 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  1927 


PIONEER 


The 

Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show   you 


*)fc  A*  4  JV,' J :  ltH:B  iM  J^:Hf  samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street.    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection   in   San   Francisco. 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield  3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Road  Building 

Gone  are  the  days  when  a  road  was 
built  in  Arkansas  only  once  in  a 
coon's  age,  for  that  state  is  now- 
building  highways  and  roads  right 
and  left,  the  latest  addition  to  the 
highway  system  being  a  continuous 
concrete  road  from  Little  Rock,  in  the 
center  of  the  state,  to  Texarkana  on 
the  Texas  border.  This  road  will  be 
ready  for  traffic  all  the  way  as  soon 
as  the  new  concrete  bridge  over  the 
historic  Red  river  is  completed. 

County  roads  are  also  getting  their 
share  of  attention  and  it  is  a  rare 
county  that  is  not  spending  large 
amounts  on  road  building  and  road 
improvement. 

Zion  National  Park  in  Southern 
Utah  is  to  have  five  miles  of  new 
highway  in  the  near  future.  The 
route  of  the  new  road  will  be  a  spec- 
tacular one,  climbing  3000  feet  along 
the  almost  perpendicular  walls  of 
Mukuntuweap  canyon.  A  series  of 
long  tunnels,  through  which  numer- 
ous arches  will  offer  unexcelled  views 
of  the  canyon,  is  also  part  of  the 
plan. 

This  five  miles  is  the  first  step  in 

a  program  of  twenty-four  miles  which 

is  to  be  built  at  an  estimated  cost  of 

81,650,000,   part   of  which   is   to  be 

paid  by  the  state  of  Utah  and  the 

remainder  by  Federal  appropriation. 
*     *     * 

Construction  work  on  the  road 
through  Dublin  canyon  between  Hay- 
ward  and  Dublin  is  expected  to  begin 


within  a  short  time.  The  entire  road 
will  be  repaved  and  much  of  the  route 
realigned,  thereby  eliminating  many 
sharp  turns  and  long  grades. 

Traffic  will  very  likely  be  detoured 
by  way  of  Niles  Canyon  as  the  oiling 
program  which  is  expected  to  be  car- 
ried out  in  the  canyon  will  be  com- 
pleted by  the  time  construction  is 
started  between  Hayward  and  Dub- 


Six  miles  of  gravel  road  between 
Boulder  Creek  and  Big  Basin  in  Santa 
Cruz  county  has  just  been  given  an 
oil  coating  and  now  offers  excellent 
traveling  conditions.  This  work  com- 
pletes the  oiling  program  for  that 
section. 

Pavement  construction  between 
Dublin  and  Santa  Rita  on  the  Valley 
route  has  been  completed  and  the 
road  is  now  open  to  traffic.  The  open- 
ing of  this  stretch  of  pavement 
eliminates  the  bad  seven-mile  detour 
which  has  been  in  effect,  and  makes 
available  a  paved  detour  from  Santa 
Rita  to  Pleasanton,  thence  to  Liver- 
more. 

That  part  of  the  road  between 
Santa  Rita  and  Livermore,  however, 
is  still  closed  and  is  not  expected  to 
be  opened  until  about  October. 

*  *     * 

The  contract  for  oiling  the  road  in 
Niles  canyon  has  been  awarded,  and 
it  is  expected  that  this  work  will  be 
completed  within  the  next  two  weeks. 

*  *     * 

Canada's  Pacific  Exhibition,  now 
being  held  in  Vancouver,  B.  C,  is  at- 
tracting many  motorists. 

There  are  many  interesting  events, 
one  of  the  most  attractive  being  the 
huge  pageant  depicting  the  growth 
and  progress  of  Canada  during  the 
sixty  years  of  Confederation,  starting 
with  the  primitive  life  of  the  Indian 
and  working  up  through  the  develop- 
ment of  the  Dominion  and  the  build- 
ing of  the  transcontinental  railroads, 
to  the  prosperity  and  power  enjoyed 
today. 

Other  attractions  are  the  cowboy 
events,  such  as  bronco  riding,  calf 
roping,  trick  riding  and  Roman  stand- 
ing races,  and  Highland  dancing. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone   Market  7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury   BldK.  t 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


August  20,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Trinity  from  "Poetry" 

Wisdom,  I  think,  is  made  of  these 
Three  discoveries. 

First,  the  raw  incredible  ache 
Of  a  new  heartbreak. 

Bitter  this — but  bitterer  far 
Learning  how  brief  all  heartbreaks  are, 
When  the  hurt  heals  over  and  leaves  no  scar. 

And  last,  that  love  full-feasted,  even 
Is  somewhat  short  of  utter  heaven. 

Wisdom  is  wrought  of  these 
Three  certainties. 

—Ted  Olson. 

*     *     * 

Message 

Seeing  in  flight  along  the  lifting  wind, 
Like  sudden  birds  peopling  an  empty  sky, 
Those  last  crisped  leaves  so  long  you  had  passed  by— 
Where  dark  they  hung  that  had  been  fire  behind 
The  pasture  whose  scant  blossoms  kept  in  mind 
Our  summer  now  grown  gold  for  memory — 
Did  you  remember  as  you  saw  them  pass, 
Flutter  and  sink,  sully  the  silvered  grass, 
That  each  forsaken  stem  bears,  fast  asleep, 
An  eager  bud  to  tell  the  tale  of  spring? 
Will  you  forget,  hearing  the  darkness  weep, 
How  each  hour  moves  toward  their  awakening? 

— Dorothy  M.  Richardson  in  "Poetry." 


By  Way  of  Fire 

I've  come  to  think  that  way  of  fire 
Joy  may  be  reached,  and  just  as  soon 

As  the  invisible,  swift  heat  of  desire 
May  reach  and  embrace  the  moon. 

And  I've  thought,  too.  that  ruin  lays 
A  glittering  road  for  Beauty  to  travel: 

And  at  every  cross-road  the  sign-post  says 
It's  the  miles  behind  you've  got  to  unravel. 

But  the  one  thing  I  could  never  make  out. 

The  legible  and  assumptive  thrust 
Of  the  wind  that  blows  my  passions  about 

And  leaves  but  their  shadows  on  the  dust. 
— William  Stanley  Braithwaite. 


Stylish  Poem 

The  way   t  hese   women 

Dress,   by   Heck! 
Is  certainly  quite  shocking. 

They  shove  their  compacts 
Down  their  neck — 

And  find  them  in  their  stocking. 

— North  western   Purple  Parrot. 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 
DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


LOU   W.   SARTOR.   Propri«lor 


PHONE   GRAVSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We    Carry    AM    Popular    Brands    Eastern    and    Western    Oils 

New   Method    Washing  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling   and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post   and    Franklin   Streets  San    Francisco.    Calif. 


GRAVSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in    conjunction    with 

St.    George    Garage.    410    Bush    St.  Monarch    Garage.    1361    Bush    St. 

Management   of   WILLIAM   SAl "NDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  20,  1927 


THE  SAN  FRANCISCO  BANK 

SWINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4%)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  ;  PORTLAND,  ORE.  ;  SEATTLE, 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450   California   Street 
BRUCE  HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,   Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pice  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE,     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS.    SMOKESTACKS.    ETC. 

San  Francisco.  Calif.  Los  Angeles,  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257-259  MINNA  STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

rj     S 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


The  State  Fair  will  be  held  at  Sacramento  from  Sep- 
tember 3  to  10.  It  will  be  the  largest  ever  held.  Prices 
total  Sill, 000.  Curiously  enough,  there  will  be  lots  of 
horse  competition  with  blooded  imported  horses  to  the 

front. 

*  *     * 

The  Southern  Pacific  is  transporting  to  France  a  sec- 
tion of  a  California  redwood  tree  as  a  gift  to  the  war 
veterans  of  France  from  the  American  Legion  of  Cali- 
fornia. It  is  9  feet  8  inches  in  diameter  and  is  said  to  be 
1995  years  old.   That  will  make  French  countrymen  open 

their  eyes. 

*  *     * 

Stock  exchange  reports  show  reaction.  The  start  with 
new  high  prices  did  not  keep  up  last  week  and  during  the 
present  week  that  has  been  no  marked  recovery.  Summer 
lethargy  has  quite  a  lot  to  do  with  the  apparent  fall. 

*  *     * 

The  handling  of  fruit  perishables  places  an  ever  in- 
creasing load  upon  the  railroads.  All  through  Santa 
Clara  County  and  down  as  far  as  Watsonville  the  amount 
of  additional  track  required  is  very  great.  At  Watsonville 
Junction  alone,  the  necessary  additions  will  cost  8140,000. 

*  #     * 

The  Fireman's  Fund  Record  is  as  interesting  as  ever, 
among  other  items  which  strike  us,  is  one  to  the  effect 
that  the  economic  loss  caused  by  lightning  oil  fires  within 
five  years  past  is  between  S10,000,000  and  $20,000,000. 
So  they  are  experimenting  in  Amador  County  (where 
there  is  plenty  of  lightning),  in  ways  and  means  to  meet 

the  menace. 

*  *     * 

In  explaining  the  reason  for  the  highway  level  cross- 
ing problem  in  this  country,  which  is  of  course  much 
greater  than  the  same  problem  in  Europe,  the  editor  of 
the  "Railroad  Age"  points  to  the  obvious  fact  that  high- 
ways came  before  railways  in  Europe  and  largely  after 
them  in  this  country.  That  is  why  there  are  230,000 
highway  grade  crossings  in  the  United  States. 

*  *     * 

Electric  business  is  running  ahead  of  that  of  a  year 
ago.  The  amount  of  power  used  constantly  increases  in 
volume.  It  is  a  curious  economic  phenomenon  that  this 
increase  in  the  use  of  electric  power  is  coincident  with 
the  decrease  this  summer  of  railway  movement  of  manu- 
factured products. 

*  *     * 

The  prophets  are  all  out,  both  on  the  building  and  the 
automobile  industries.  As  a  matter  of  fact,  the  building 
trades  were  the  first  to  report  full  time  employment  this 
year.  Yet  it  has  been  gravely  prophesied  that  the  satura- 
tion point  had  been  reached  in  the  building  industry. 

All  sorts  of  speculations  are  being  indulged  in  as  to 
the  ability  of  Germany  to  meet  reparation  payments 
under  the  Dawes  Plan  since  the  economic  future  in  inter- 
national affairs  is  largely  bound  up  in  that  matter.  The 
general  opinion  seems  to  support  that  of  the  Agent  Gen- 
eral that  the  plan,  while  by  no  means  perfect,  is  working 
satisfactorily  on  the  whole  and  that  with  a  measure  of 
good  faith  it  may  be  made  to  serve  its  purpose. 

*  *     * 

According  to  a  recent  report,  smoking  matches  are 
responsible  for  losses  amounting  to  50  to  60  millions  of 
dollars  per  year. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL   FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City'B  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c,  $1.    35c,  50c,  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7 :00  p.  m.  to  1 :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER. 


tJyuzu  IdyuujLLu,  oiwp& 


490  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.m.   to   2  p.m.    (a   la   carte).     Private   Dining   Rooms 
for  Banquets  and   Parties,   Seating  75   to   100   People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon   S  -75 

(11:30   to   2    p.  m.) 
Dinner.  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    la    Open    Again   on    Sundays 


NOAH'S 
ARK 


93   Third   Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.  m.  to  2  :00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    Highway 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00   P.M. 
I'nsurpasscd    Cuisine 
CARL    LEONHARDT 

Formerly  of  Golden   Gate   Tark   Casino 


'*TSa 


CAROLINE  JONES 

Luncheon  ia  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from   6   p.   m.   to  I   a.   m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 
Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing   and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY    ST. 


TEL.   GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


We   ha 


ive   perfected   scientific  cleanliness 
in  laundering  to  a  fine  art. 


La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

583 

Post  Street 

San    Francisco 

In 

Virginia   Hotel 

Phone   Franklin 

2510 

Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  All  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From  Sacramento 
South  on  21st  Street 


U 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


at  this 
Famous 
Hotel  in 

!  HOLLYWOOD 


Hollywood  WazaHotel  - 

HOLLYWOOD    CALIF. 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinlo,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR,  August  20th;  SS  COLOMBIA.  September  17th.  From  New 
York:  SS  COLOMBIA,  August  13th;   SS  VENEZUELA,  September  3rd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,  or  write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


THEA.B.SPRECKELS 

AMATEUR  GOLF  TOURNAMENT 
cAugust  2}  to  26 

Winner  receives  outright 
one  of  the  finest  trophies 
ever  presented  in  an  ama- 
teur golf  event.  An  equally 
attractive  trophy  to  run- 
ner-up and  prizes  in  all 
flights. 


Summer  Rates 

HOTEL  DEL  CORONADO 

As  Low  as  $6.00  Per  Day    •    American  Plan 
in  Effect. 

y 

SWIMMING    •    AQUAPLANING    .    BOATING 
Dancing 

L.  E.  CARLILE,  SAN  FRANCISCO  AGENT 
2  PINE  STREET  Phone  DOUGLAS  5600 


MEL.  S.  WRIGHT,  Manager 
CORONADA  BEACH  CALIFORNIA 


$5.00  PER  YEAR 

SAN  FRANCISCO 


Saturday,  August  27,  1927 


y^fO/O^HP  10  CENTS 

- 
LOS  ANGELES 


1.  JJ 

r  T3 


'13 


8-80  and  8-70 

two  remarkable  8 'in-line 
motor  cars  that  are  earning 

More  Glory 

for  Locomobile 

— the  New  8-80    "^  finest  automobile 

in  the  $3000  class!" 

3  'J  ^C\    *n  ^an  Francisco  ~for  the  fully 
JL/  3  %J    equipped  5-passenger  sedan 

—  the  New  8-70    "one  °f  ^e  industry's 

most  successful  light 
8-in-line  cars1' 

$1)  H)  if    £     *n  ^an  Francisco  —  for  the  fully 
ZZr  13     equipped  sedan,  brougham,   or 
sport  roadster 

at  230  FULTON  STREET 

Salon  of  the  Locomobile  Company  of  California 

Telephone  Hemlock  3800 

Also  Broad  Motor  Company,  1906  Van  Ness  Ave. 

San  Francisco.  Telephone  Qraystone  6304 


ft 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

Tie  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
3  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
ialifornia,  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co.,  30  Cornhill,  E.    C,   London,   England.      Subscription    Rates    (including   postage),   one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6,00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  AUGUST  27,  1927 


No.  35 


The  Aspirants 

By  ELEANORE  F.  ROSS 


There  are  some  wise  old  saws  that  have  to  be  revised 
;o  fit  the  exigencies  of  the  present  age. 

"No  news  is  good  news,"  is  one  of  them. 

This  may  apply  to  any  circumstance  in  life,  except  in 
he  matter  of  aeronautics. 

Then  the  word  "good"  must  be  changed  to  "bad." 

The  attitude  which  some  people  take  towards  the 
science  of  flying  is  much  like  that  assumed  by  the  ordi- 
nary person  in  regard  to  farming. 

The  latter  cherish  the  erroneous  idea  that  farming  is 
1  simple  process  of  digging  up  the  ground  and  planting 
seeds.  Nature,  they  believe,  will  do  the  rest. 

The  former  imagine  (apparently)  that  all  one  must 
nave  on  hand  is  something  to  fly  in,  a  limited  amount  of 
experience,  and — propitious  weather. 

The  recent  Dole  race  proves  that  this  opinion  is  preva- 
ent,  for  in  the  preliminary  test  of  machines  before  the 
nop-off,  only  nine  qualified  out  of  the  original  fifteen,  and 
inly  five  out  of  the  nine  made  a  getaway,  the  fifth  being 
;he  ship  of  the  belated  Erwin.  And  eventually  but  two 
eached  their  destination. 

There  is  a  rumor  abroad  that  Uncle  Sam  may  step  in 
ind  put  a  stop  to  air  races  and  stunts  for  prizes  given  by 
ffivate  persons,  and  people  in  general  are  beginning  to 
eel  that  these  contests  are  detrimental  to  the  art  of 
lying,  instead  of  advancing  it. 

Outstanding  events  such  as  the  Dole  race,  with  its  at- 
endant  disasters  and  deaths,  are  apt  to  be  taken  by  the 
lasses  as  a  criterion  in  the  game  of  aeronautics,  and  to 
eventually  prejudice  people  against  flying,  when  eommer- 
ial  air  companies,  and  the  U.  S.  air  mail  service  continue 
m  their  way.  with  few  if  any  mishaps  in  their  statistics. 

There  is  another  angle  to  these  races  which  the  press 
has  not  stressed  as  far  as  I  can  see.  and  that  is.  the  con- 
iition  of  heart  ami  mind  of  the  distressed  relatives  and 
friends,  who  must  for  days  and  nights  agonize  in  dread- 
ful uncertainty  regarding  the  fate  of  their  loved  ones. 


I  know  something  of  this  last  condition,  for  I  had  occa- 
sion several  years  ago  to  spend  some  time  in  "Aviation 
Row"  out  at  the  Presidio,  and  experienced  some  of  the 
mental  anguish  endured  by  the  little  wives  of  aviation 
lieutenants. 

I  may  cite  the  case  of  "Billie"  Goldsborough,  who  par- 
ticipated in  the  first  transcontinental  flight,  made  in  Feb- 
ruary, 1919-,  I  believe  it  was.  His  plane  crashed  into  a 
mountain  in  a  blinding  snow  storm,  crushed  his  pilot  and 
he  himself  was  badly  injured.  He  walked  and  crawled  a 
distance  of  four  miles  over  the  snow,  with  wolves  fol- 
lowing in  his  bloody  wake,  to  a  farmhouse  to  get  help  for 
his  dying  comrade.  A  harrowing  experience,  and  one 
which  might  have  been  avoided,  if  the  flight  in  question 
had  been  scheduled  during  summer  weather. 

But  when  flying  was  in  its  inception,  even  Uncle  Sam 
made  deplorable  mistakes. 

It  would  seem  as  if  one  of  the  most  hazardous  modes 
of  transportation  ever  conceived,  is  being  made  more 
perilous  than  necessary,  by  bad  judgment,  carelessness, 
greed  for  money  and  speed. 

And  it  appears  to  me  that  there  should  be  a  law  passed 
prohibiting  a  private  citizen  from  taking  a  flight  who  has 
not  the  permission  of  those  nearest  and  dearest  to  him 
or  her. 

In  the  Dole  race,  a  little  schoolma'am  from  the  Middle 
West  has  recklessly  thrown  away  a  life  which  likely 
would  have  proved  a  most  valuable  one  to  her  com- 
munity; a  mother  who  has  made  continual  sacrifices  for 
her  son.  has  made  those  sacrifices,  has  endured  those 
hardships  in  vain.  These  are  merely  two  of  the  instances 
that  marked  the  tragedy  of  the  Hawaiian  flight. 

If  one  possesses  that  "flaming  youth,"  that  wild  desire 
tor  adventure,  that  dare-deviltry  which  can  snap  its 
fingers  in  the  face  of  death,  he  or  she  should  be  compelled 
to  give  thought  to  those  who  are  to  be  left  behind,  to 
those  who,  in  the  end,  know  the  keenest  agony. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


EXPENSIVE  PROGRESS 

It  may  be  that  the  only  way  in  which  mechanical 
progress  is  gained  is  by  loss  of  life;  that  the  penalty  of 
death,  in  some  degree,  has  to  be  paid  by  pioneers  in  any 
line  of  physical  development.  History  would  seem  to 
prove  this.  It  is  beyond  any  question  of  doubt  that  sea 
navigation  has  cost  enormously  in  human  life,  and  that 
the  development  of  steam  power  has  been  freighted  with 
terrific  sacrifice. 

To  come  to  later  times,  it  can  hardly  be  doubted  that 
the  development  of  the  automobile  was  greatly  acceler- 
ated by  the  knowledge  learned  through  the  early  racing 
which  took  a  very  heavy  toll  in  young  life.  It  may  be 
that  only  in  this  way  can  actual  progress  be  made  in  the 
science  of  air  navigation  and  that  not  otherwise  can  the 
air  routes  be  made  safe  for  the  people  at  large. 

But  there  does  seem  to  be  a  recklessness  about  the 
affair  of  the  Hawaiian  competition  which  is  regrettable. 
The  later  explanation  that  the  contest  took  upon  itself  an 
aspect  that  was  never  contemplated  by  the  originators 
is  easy  to  believe.  They  had  contemplated  a  well  prepared 
test  by  experts  who  had  taken  every  known  precaution. 
Instead,  we  had  an  almost  frantic  haste  together  with 
excitement  and  public  interest  which  threw  the  whole 
affair  out  of  focus. 

We  are  very  loth  to  recommend  public  interference,  in 
a  governmental  capacity,  in  anything.  But  we  must  ad- 
mit that,  but  for  the  inspectors,  there  would  be  a  greater 
chance  of  tragedy  at  Oakland.  Aviators  appear  to  need 
to  be  protected  from  themselves. 
*     *     * 

LIGHT  ON  THE  ORIENT 

The  Conference  of  the  Institute  of  Pacific  Relations  ap- 
pears to  have  been  particularly  successful  this  year,  at 
least  m  the  opinion  of  its  participants.  It  has  no  par- 
ticular standing  at  present,  in  official  circles,  but  men 
hke  President  Wilbur  of  Stanford  University,  and  Ches- 
ter Rowell  evidently  consider  that  it  has  a  future,  for  the 
former  says,  "We  will  force  recognition  by  presenting 
ideas  that  will  stand  criticism  and  convince  public  opin- 
ion that  we  are  right." 

That  is  all  very  well  and  most  people  who  have  watched 
the  progress  of  events  in  the  East  and  are  aware  of  the 
dangers  which  they  are  producing  in  the  world  at  large 
will  wish  well  to  the  movement. 

But  it  does  appear  as  if  the  whole  idea  of  the  promoters 
of  the  conference  was  too  great  and  embracing  to  get  the 
consideration  that  it  should,  theoretically  speaking  de- 
serve. For  example,  the  notion  that  the  entire  system  of 
diplomacy  as  heretofore  prevailing  can  be  scrapped,  does 
strike  one  as  appalling  in  its  simplicity  and  not'  very 
likely  to  achieve  any  immediate  results.  Says  Dr  Wil- 
bur: "The  necessity  is  not  so  much  to  break  it  up  as  to 
alter  the  point  of  view  of  the  diplomats,  politicians  and 
statesmen  of  the  old  school  and  of  changing  the  per 
sonnel  by  bringing  experts  into  the  field." 

Surely,  that  is  true.  It  is  exactly  the  position  that  we 
have  always  taken  on  political  questions.  We  maintain 
that,  after  all,  the  main  things  are  a  knowledge  of  the 
facts  and  a  grasp  of  them  which  only  the  expert  will  be 
able  to  get.  But  where  do  we  find  the  politician  who  will 
yield  to  the  expert?  He  has  not  been  discovered  as  yet 
It  is  the  same  with  the  diplomat.    And  yet    says  the 


learned  president,  without  this  knowledge,  we  may  have 

1o  "shoot  ourselves  out  of  trouble." 
*     *     * 

JAMES  ROLPH  AND  THE  MAYORALTY 

We  now  know  certainly  that  Mayor  James  Rolph  is  to 
be  a  candidate  to  succeed  himself.  It  is  the  greatest  tes- 
timonial to  the  present  mayor  that  after  fifteen  years  of 
control  of  the  city  his  candidature  is  regarded  as  essen- 
tial by  a  large  element  of  citizens. 

To  be  mayor  of  a  city  like  San  Francisco,  which  is  con- 
tinually evolving  in  power  and  wealth  and  which  occupies 
so  important  a  strategic  position  in  the  future  trade  de- 
velopment of  this  nation  implies  an  amount  of  energy  and' 
sagacity  possessed  by  very  few  men.  To  have  stood  the 
strain  of  that  position  for  a  period  so  long  and  at  the  endi 
of  that  period  to  be  still  a  candidate  for  the  highest  po-° 
sition  in  municipal  life,  is  a  most  unusual  achievement. 

The  last  fifteen  years  have  been  years  of  unsurpassed, 
growth  and  progress  in  San  Francisco.  Economically  and 
spiritually  we  have  made  great  headway.  Our  local  af- 
fairs are  well  managed.  As  compared  with  most  cities  inr 
this  country  our  municipal  politics  are  clean  and  freei 
from  the  more  vulgar  defects  of  city  management.  Oun 
people  are  well  looked  after.  The  city  activities,  though 
inclined  at  times  to  encroach  upon  private  fields,  are  at 
least  as  laudable  as  those  of  other  cities.  Our  municipal 
charities  are  fine  and  noble;  our  art  standards,  although 
they  are  by  no  means  very  high,  are  constantly  improv- 
ing. Our  concepts  of  public  freedom  are  unusually  good 
and  we  have  not  been  drawn  into  those  denials  of  funda- 
mental liberties  which  have  disgraced  many  other  places. 

Taking  it  all  in  all,  the  last  fifteen  years  of  San  Fran- 
cisco history  have  been  such  as  can  well  be  looked  at  with' 
satisfaction  and  James  Rolph,  as  mayor,  has  been  per- 
haps the  greatest  factor  for  good  in  San  Francisco  dur- 
ing the  whole  of  that  period. 

*     *     * 

PACIFIC  TRADE  EXPOSITION 

The  British  Consul  General,  who  is  the  chairman  of  the 
consular  committee  of  the  Pacific  Foreign  Trade  and: 
Travel  Exposition,  has  written  a  very  useful  and  inform- 
ing article  on  the  coming  exposition.  Mr.  Gerald  Camp- 
bell, the  Consul  General,  has  already  become  one  of  us,  as; 
it  were,  and  no  one  in  San  Francisco  is  more  readily  ancti 
gladly  heard  on  a  matter  like  this. 

Mr.  Campbell  says  that  while  the  foreign  governments 
themselves  will  not  participate  in  the  exposition,  sincei 
they  have  not  been  invited,  they  are  being  put  in  a  posi- 
tion to  advise  the  firms  in  their  countries  who  may  wish 
to  participate.  It  is  very  important  that  the  suggestion 
of  the  Consul  General  concerning  the  prompt  furnishing 
of  the  necessary  information  be  complied  with  as  upon 
the  success  of  the  coming  exposition  depends  to  a  great 
extent  the  future  of  such  expositions  which,  it  is  antici- 
pated by  the  far-sighted,  may  become  annual  or  even  per- 
manent affairs. 

It  is  true,  as  Mr.  Campbell  points  out,  that  the  path  of 
the  foreign  seller  is  by  no  means  rosy  in  a  country  like 
our  own,  which  has  developed  industrially  to  the  highest 
known  point  and  which  is  well  protected  by  tariff  pro- 
visions. 

It  is  hoped  that  the  Pacific  Foreign  Exposition  will  be 
a  means  of  breaking  the  vicious  post  war  circle  under 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


which  the  adverse  trade  balances  are  piling  up  and 
threatening  trouble  for  the  future.  It  is  a  matter  of 
jreat  concern  that  this  exposition  should  justify  itself 
and  it  undoubtedly  will  do  so,  if  other  countries  and  their 
nanufacturers  show  the  enterprise  and  co-operation  of 
Mr.  Campbell. 


HARBINGERS  OF  PEACE 

J.  Frederick  Richardson,  speaker  at  the  special  lunch- 
on  of  the  Foreign  Trade  and  Travel  Exposition,  held  last 
Wednesday  at  the  San  Francisco  Women's  Building, 
pointed  out  the  illuminating  idea  of  the  "philosophy  of 
ommeree  and  the  philosophy  of  service'"  in  aviation. 

Under  the  premise  "Aviation  and  the  Exposition -as 
Harbingers  of  Peace,"  the  speaker  dwelt  with  emphasis 
lpon  commercial  aviation  as  the  wheel  of  destiny  com- 
pleting its  turn.  He  drew  deductions  of  American 
progress  through  the  air  lanes  of  the  world. 

The  courage  and  genius  of  Colonel  Charles  Lindbergh 
was  held  as  a  permanent  beacon  for  other  fliers  whose 
onstructive  and  definite  progress  in  aviation  would  pro- 
vide avenues  for  increased  American  trade.  Richardson 
leclared  that  the  friendship  of  nations  would  be  cemented 
Dy  means  of  aviation  and  that  airplanes  should  be  re- 
garded as  the  future  messengers  of  peace  and  good  will. 

Dwelling  on  the  mighty  progress  of  American  indus- 
tries, the  vast  trade  with  foreign  countries  which  looms 
across  the  horizon  of  the  future,  the  well  known  lec- 
turer, publicist,  author  and  aviation  expert,  pointed  out 
the  avenues  of  the  air  not  as  "new  roads  to  war,  but  as 
future   avenues   of   understanding,   promulgating   peace 

mong  the  nations  of  the  world." 

The  tenor  of  all  talks  at  the  noteworthy  luncheon  was 
toward  diplomatic  dealings  in  commerce  and  the  advance- 
ment of  industries,  summed  up  under  the  big  topic  of 
tviation,  upon  which  hearts  and  minds  are  focused  today. 

Specific  statements  were  made  regarding  the  dissemin- 

tion  of  American  ideals  and  the  exporting  and  importing 
levelopment  of  American  industries  through  the  provi- 
nces of  newly  discovered  air  routes.  The  speaker  pointed 
with  pride  to  the  friendliness  of  nations  which  were  to  be 
;he  culmination  of  development  of  aviation  in  which 
Richardson  declared  America  was  to  take  the  lead. 


MARKET  STREET  RAILWAYS 

It  is  a  very  poor  policy  to  do  anything  to  impede  the 
aeration  of  the  Market  Street  Railways  for  that  organi- 
sation is  by  all  odds  the  most  useful  social  force  in  the 
_-it v.  Thus  supervisors  who  try  to  interfere  with  the 
latural  development  of  transit  merely  because  it  is  ob- 
viously to  the  benefit  of  the  railways,  overlook  the  patent 
fad  that  it  is  also  to  the  benefit  of  the  public.  W  hat  is 
;o  the  public  benefit  should  be  considered  fairly  and  nn- 
jartiallv  and  not  from  any  censorious  or  hostile  partiality. 


THE  CANADIAN  MARATHON 
Umberto  Rovere,  noted  Italian  long  distance  swimmer. 
opera  singer,  and  restaurant  proprietor,  and  one  of  the 
leading  contenders  in  Bill  Wrigley's  now  famous  t  <\ta'ma 
marathon,  is  in  Toronto.  Canada,  training  for  the  N^O.OuO 
swim  over  a  21-mile  course,  to  be  held  in  connection  with 
Ithe  Canadian  National  Exhibition,  on  August  31st. 

Rovere  is  the  only  Los  Angeles  entrant  m  the  mara- 
thon but  three  swimmers  are  expected  to  leave  from 
Venice.  The  pick  of  the  swimmers  from  eight  nations 
will  compete  in  this  ra< 


They're  all  wondering  what  was  the  great  idea  in  that 
dinner  given  Detective-Sergeant  Leo  Bunner  by  about  a 
hundred  of  his  friends  the  other  night!  Is  Leo  all  set  for 
a  race  with  Finn  for  sheriff? 


Rumor  along  the  place  of  political  hop-offs  is  increasing 

loud  that  our  genial  chief  of  police,  O'Brien,  thinks  a 

sheriff's  regalia  would  drape  his  manly  form  even  more 

fittingly  than  his  present  uniform  and  Dan  seems  not  a 

bit  peeved  because  of  the  whisperings  anent  his  asserted 

ambition. 

*     *     * 

But  Bunner  and  O'Brien  are  friends  even  to  the  extent, 
'tis  said,  that  the  former  will  not  enter  the  flight  if  his 
chief  elects  to  take  off. 

"James  B.  McSheehy,  Assessor,"  seems  the  logical 
sequence  to  Mac's  great  work  as  chairman  of  the  Board 
of  Supervisors.  His  record  as  a  public  servant  is  spotless 
and  such  an  officer  should  be  encouraged  by  promotion, 
where  possible,  to  a  position  carrying  decent  compen- 
sation. 

*  *     * 

McSheehy's  unique  record:  two  reductions  in  the  tax 
rate  in  two  consecutive  budgets — alone  should  sweep  him 
into  the  important  position  of  assessor.  In  that  office  he 
could  best  give  an  account  of  his  honesty  and  capability. 
And  apparently  this  paper  made  no  mistake  in  supporting 
Mac  in  his  last  campaign  for  supervisor. 

*  *     * 

It  is  amusing  how  the  bought-and-paid-for  section  of 
the  press  strives  to  talk  away  McSheehy's  hitherto  un- 
heard of  feat  of  reducing  the  city's  tax  rate!  This  of 
course  is  the  opposition's  appeal  to  the  unthinking  among 
voters  and  carries  conviction  to  them  only. 

*  *     * 

And  'tis  said  Eugene  E.  Schmitz,  former  supervisor,  is 
hearkening  to  the  buzz  of  the  racing  bee.  It  is  revealed 
that  the  one-time  mayor  declares  a  committee  has  waited 
on  him  recently  to  ask  him  to  try  the  big  hop  for  mayor. 
What  effect  the  urge  had  is  not  revealed. 


Then,  as  the  race  for  the  big  prize  has  become  a  three- 
cornered  affair,  conjecture  has  it  Mr.  Schmitz  is  looking 
over  the  field  with  a  view  to  qualify  at  the  take-off  in 
November  so  as  to  make  it  a  four-cornered  fight. 
*     *     * 

It  is  difficult  to  say  which  of  the  two,  Rolph  or  Power, 
is  the  more  affected  by  the  Uhl  entry  into  the  political 
flight.  The  latter  has  been  for  a  long  time  at  variance 
with  the  doings  of  the  Board  of  Supervisors  and  recently 
opposed  the  Spring  Valley  and  Municipal  Railroad  exten- 
sion bonds. 


Mayor  Rolph's  admirers  down  in  the  Latin  quarter  are 
organizing  a  big  club  to  work  for  his  re-election.  Among 
the  North  Beachers  in  the  line-up  are  property  owners, 
professional  men  and  women  and  merchants  of  the  dis- 
trict. Nat  Cereghino  is  president  of  affair  and  Vic 
Sbraggia  is  chairman  of  the  campaign  committee. 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


ocier 


-^vg^ 


By  Antoinette  Arnold 


Brilliant  Society  Season 
Predicted  by  Smart  Set 

Society  will  have  a  brilliant  season 
this  winter,  according  to  those  in  the 
know.  Already  the  social  calendar 
notates  several  elegant  affairs  and  the 
present  outlook  presages  a  California 
social  season  of  distinctive  events. 

The  first  society  affair  of  outstand- 
ing importance  will  be  a  dinner  dance 
on  September  ninth,  when  Mrs.  Tob- 
in  Clark  of  San  Mateo  entertains  at 
her  home,  "El  Palomar"  in  compli- 
ment to  Miss  Huguette  Clark. 

*     *     * 
Senator's  Daughter 

Miss  Clark  is  the  daughter  of  the 
late  Senator  William  A.  Clark  of  Mon- 
tana. She  and  her  mother  are  com- 
ing north  from  Santa  Barbara  to 
make  a  visit  at  the  Tobin  Clark  man- 
sion. 

All  of  the  younger  society  set  are 
on  the  qui  vive  in  anticipation  of  Miss 
Huguette's  arrival.  She  is  exceed- 
ingly popular  and  noted  for  her  smart 
attire  and  graciousness.  Any  num- 
ber of  affairs  have  already  been  ar- 
ranged in  her  honor. 


Home  From  Trips 

Prominent  among  the  returning 
fashionables  are  Mr.  and  Mrs.  Bliss 
Tucker,  who  have  reached  their  home 
in  San  Francisco  after  visiting  some 
time  in  Santa  Barbara.  The  Tuckers 
were  house  guests  of  Mr.  and  Mrs. 
Coy  Filmer  for  several  days. 


Back  from  Banff 

Mr.  and  Mrs.  Gerald  Herrman  have 
returned  from  Lake  Louise  and  Banff 
and  are  established  again  at  their 
home  here.  The  Herrmans  were  one 
of  the  most  sought  after  couples  in 
Society  last  Winter.  Mrs.  Herrman 
is  prominent  in  the  Junior  League  and 
is  known  among  her  friends  as  one 
who  "dresses  to  perfection."' 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast   Highway,    Half-Way    Between 
San   Francisco  and  Los  Angeles 

An  Inn   of   Unnsual    Excellence 

Wire  or  write  for  reservatiors   on   your 
next  trip  south 


Author  Recovering 

Mrs.  William  Beckman,  author  of 
many  published  books  and  newspaper 
articles,  is  receiving  hundreds  of 
messages  and  congratulations  from 
hosts  of  friends  upon  her  rapidly-re- 
turning health  after  many  weeks  of 
serious  illness. 

Mrs.  Beckman  is  prominent  in  so- 
ciety and  literary  circles  of  Sacra- 
mento and  San  Francisco.  She  is 
well  known  for  her  books  of  travels 
and  philosophy,  her  Red  Cross  activi- 
ties and  as  donor  of  a  chair  at  the 
University  of  California  for  the  study 
of  American  literature. 

Her  husband,  the  late  William 
Beckman,  was  universally  known  in 
banking  circles  and  for  years  was 
president  of  some  of  the  first  banking 
institutions  in  the  Capitol  City.  The 
Beckmans  made  a  number  of  world- 
tours  together  and  were  leaders  in 
Society  at  Sacramento. 
*  *  * 
Many  Events  Planned 

Mrs.  Beckman  founded  the  Salon 
des  Artistes  of  which  she  is  the  presi- 
dent with  professional  musicians, 
writers  and  artists  in  creative  fields, 
both  men  and  women,  enrolled  as 
members. 

When  Mrs.  William  Beckman  is  en- 
tirely recovered  a  number  of  interest- 
ing events  will  be  given  in  her  honor. 

*     *     * 
Visitors  At  Lake 

Mr.  and  Mrs.  Edmond  Herrscher 
have  been  spending  a  vacation  period 
at  Lake  Louise  where  the  young  cou- 
ple were  general  favorites.  Mr.  Herr- 
scher is  well  known  in  legal  circles 
and  his  beautiful  wife  is  always  the 
center  of  attraction.  Sh  e  dresses 
with  exquisite  taste  and  has  a  charm 
of  manner  which  makes  her  a  social 
favorite. 

The  Herrschers  have  a  handsome 
apartment  on  Nob  Hill  at  the  fash- 
ionable Park  Lane.  They  often  spend 
much  time,  also  at  Lake  Tahoe  mak- 
ing their  headquarters  at  Tahoe 
Tavern,  the  D.  M.  Linnard  hostelry 
on  the  Lake. 

*     *     * 

Phelan  Country  Estate 
Scene  of  House  Party 

Hon.  James  D.  Phelan,  former 
United  States  Senator,  gave  a  note- 
worthy week-end  party  on  his  coun- 
try estate,  Villa  Montalvo,  near  Sara- 


toga, in  honor  of  Mr.  and  Mrs.  Adolph 
C.  Miller  and  Mrs.  Sydney  A.  Cloman' 
of  Washington,  D.  C. 

Mr.  Phelan  has  recently  returned 
from  Santa  Barbara,  where  he  de- 
livered an  address  on  the  occasion  of 
the  re-dedication  of  old  Mission  Santa 
Barbara.  This  famous  old  Mission, 
destroyed  by  earthquake  two  years 
ago,  has  been  rebuilt  on  the  same  old 
architectural  lines  and  is  once  again 
in  the  great  chain  of  California's  sac- 
red Missions  established  by  the  Fran- 
ciscans, Spanish  fiesta  ceremonies 
were  part  of  the  re-dedication  events, 
when  Ex-Senator  Phelan  gave  his 'J 
brilliant  discourse. 


Society  Guests 

Prominent  society  folks  who  were* 
guests  at  the  Phelan  home  at  this: 
past  week-end  house  party,  included: 
Mr.  and  Mrs.  George  T.  Marye,  Mr.f 
and  Mrs.  J.  Downey  Harvey,  Mr.  and. 
Mrs.  Robert  Patterson,  Mrs.  MacRae,' 
Mr.  and  Mrs.  Walter  Leimert  of  Losr 
Angeles;  Colonel  Harry  S.  Howland.l 
Mr.  Noel  Sullivan,  Mr.  Frederick  Mur-- 
phy,  Jr. 


Luncheon  of  Travel  and 
Foreign  Trades  Big  Success 

Mrs.  William  D'Egilbert,  chair-'! 
man  of  the  Women's  Participation,) 
Foreign  Trade  and  Travel  Exposition,:! 
presided  at  the  luncheon  given  last 
Wednesday  in  the  San  Francisco  Wo- 
men's Club  Building,  complimenting 
Miss  Geneve  Shaffer,  Commissioner 
to  Alaska. 

The  subject  of  "Aviation  and  the 
Exposition  as  Harbingers  of  Peace" 
was  discussed,  J.  Frederick  Richard- 
son, principal  speaker.  Mrs.  Chris- 
tine H.  Hall  had  charge  of  the  reser- 
vations for  this  interesting  event, 
marking  an  auspicious  beginning  for 
the  division  over  which  Mrs.  D'Egil- 
bert presides  with  consummate  skill. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between  Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Society  Wanderings 

Mrs.  William  P.  Roth  has  been 
spending  considerable  time  at  Lake 
Tahoe.  She  expected  to  return  to  her 
Redwood  City  home  this  week. 

Mr.  and  Mrs.  Bernard  W.  Ford  are 
on  a  camping  trip  leaving  their  San 
Mateo  home  just  a  few  days  ago. 
#     #     * 

Mrs.  Raymond  Wilson  has  been  en- 
tertaining her  niece,  Miss  Katherine 
Wright  at  her  Santa  Cruz  country- 
home.  They  plan  to  spend  some  time 
in  Santa  Cruz,  later  going  to  the  Wil- 
son's home  in  Carmel.  Miss  Wright 
is  from  Santa  Barbara.  Her  mother, 
Mrs.  Irving  Wright  is  Mrs.  Wilson's 
sister. 


Garden  Party 

Mrs.  Joseph  D.  Grant  will  entertain 
the  San  Francisco  Garden  Club  at  her 
home  in  Burlingame  this  week,  as- 
sisted by  Mrs.  William  Hinckley  Tay- 
lor, president  of  the  Garden  Club.  In- 
spection of  the  gorgeous  flowers  in 
the  Grant  home  will  be  part  of  the 
pleasant  affair.  Both  men  and  wo- 
men are  members  of  the  club. 


Burlingame  Dance 

Mr.  and  Mrs.  Alexander  Hamilton 
gave  a  dinner  dance  last  Friday  night 
at  the  Burlingame  Country  Club  in 
honor  of  Mrs.  Ferdinand  Thieriot  of 
Paris.  It  was  a  most  attractive  af- 
fair, attended  by  more  than  seventy 
prominent  society  folks  of  the  Bur- 
lingame set. 

*     *     * 

Jacklings  Give 
Benefit  Concert 

An  afternoon  of  music  and  tea  ser- 
vice will  be  the  attractions  on  Sunday 
afternoon,  September  4.  at  the  coun- 
try home  of  Mr.  and  Mrs.  Daniel  C. 
[Tackling,  "Family  Farm,"  in  Wood- 
side  for  the  benefit  of  the  Church  of 
Our  Lady  of  the  Wayside. 

The  delightful  concert  will  be  pro- 
vided by  well  known  musical  artists 
and  will  start  at  half  past  three  o'- 
clock with  a  tea  hour  following.  Tic- 
kets are  to  be  obtained  from  Mrs. 
Jackling,  Woodside. 


Sacramento  Visitor 

Mrs.  Edna  Wilson  Becsey  of  Sacra- 
mento has  been  the  motif  of  a  number 
of  delightful  affairs  during  her  visit 
in  San  Francisco,  a  luncheon  at  the 
Fairmont  Hotel  and  a  tea  at  the  Fal- 
ace  Hotel  being  among  the  many 
pleasant  social  events  when  the  young 
Sacramento  writer  was  honor  guest. 
She  returned  Monday  to  her  home 
in  the  Capitol  city. 


HOTEL   MARK    HOPKINS 
Nob  Hill 

A   Smart   Town   House  for   a 

Day  or  a  Year 

500  Rooms 

Tariff :  From  §4  per  day 


At  Hotel 
Mark  Hopkins 

La  Parfaite  Union  Lodge,  No.  17, 
F.  &  A.  M.  held  a  banquet  in  honor  of 
the  Grand  Master  of  Masons  and 
Reno  Lodge,  No.  13,  in  the  Room  of 
Dons,  Hotel  Mark  Hopkins.  Over  200 
persons  were  present  on  this  occasion. 
Mr.  Ed.  L.  Charpentier  of  Burlin- 
game and  Mr.  Brewster  Ames,  of  San 
Francisco,  were  in  charge  of  the  af- 
fair. 

August  10th  was  selected  for  the 
dinner  of  the  Lambda  Omega  Soror- 
ity in  the  Room  of  the  Dons'.  The 
table  of  horseshoe  shape  was  beauti- 
fully decorated  with  pastel  shades  of 
asters  and  maidenhair  fern.  Over 
seventy-five  were  present. 

Among  those  who  entertained  at 
tea  in  Peacock  Court  during  the  week 
were:  Miss  Helen  Irwin,  Miss  O.  K. 
Kerley  and  Mrs.  Lewis  Hemrich. 

The  following  are  some  of  those 
who  presided  at  tables  for  the  dinner 
dance  in  Peacock  Court  last  Satur- 
day: T.  M.  Casad,  Mrs.  H.  Rosener, 
M.  M.  Tait,  Dr.  H.  W.  Herbert,  Mme. 
Hedges,  J.  A.  O'Connell,  Stanley  Hall. 
J.  A.  Stewart,  L.  Lofurd,  Mrs.  W. 
Weinhaitt,  Mrs.  M.  Selig.  E.  T.  Fitz- 
patrick,  H.  H.  Price.  Dr.  W.  R.  Love- 
grove.  Mrs.  B.  F.  Williamson,  Mrs.  L. 
Blethen.  Mrs.  Jules  Levy,  Geo.  G. 
Heye  (of  New  York  City),  Judge  Wm. 
J.  Blesse.  Harold  C.  Faulkner  and  G. 

C.  Paterson. 

*     *     * 

The  marriage  of  Miss  Emily  Laura 
Thomas,  daughter  of  Walter  W. 
Thomas,  to  John  Dale  Stine.  took 
place  on  Thursday  evening  ot  last 
week,  at  8:15.  at  the  home  of  the 
bride's  father.  Rev.  H.  S.  Feix  officiat- 
ing. 

Following  the  ceremony  a  wedding 
dinner  was  held  in  the  Italian  Room 
of  the  Hotel  Whitcomb.  The  attend- 
ants were  Miss  Lillian  Viedermann. 
Robert  Thomas  and  Walter  Thomas. 


The  bride  wore  a  colored  georgette 
dress  and  carried  a  bouquet  of  gar- 
denias and  lily  of  the  valley. 

The  guests  at  the  dinner  included 
Mr.  and  Mrs.  Walter  W.  Thomas,  Mr. 
and  Mrs.  Harrison  S.  Stine,  Mr.  and 
Mrs.  John  Whisenant,  Miss  Kate 
Stine,  and  Mrs.  Evelyn  Brinkhans. 

At  Hotel 
Mark  Hopkins 

On  August  17th,  Mrs.  W.  C.  Ander- 
son was  hostess  at  an  attractively  ap- 
pointed luncheon  in  Peacock  Court  of 
Hotel  Mark  Hopkins.  After  luncheon 
the  guests  adjourned  to  one  of  the 
hotel's  drawing  rooms  for  a  few  hours 
of  bridge. 

Mr.  Emil  Weil,  Consul  General  of 
Germany,  was  the  honored  guest  at  a 
banquet  on  August  18th  given  by  the 
San  Francisco  Open  Forum,  Inc.,  in 
the  Spanish  Dining  room.  About  300 
were  present  on  this  occasion. 

Mrs.  E.  H.  Emmick  entertained  at 

a  beautifully  appointed  luncheon  in 

one  of  the  hotel's  suites  on  August 

18th.     Later  on  the  guests    enjoyed 

several  hours  of  bridge. 
*     *     * 

Among  the  interesting  arrivals  at 
the  Mark  Hopkins  last  week  were: 
Mr.  Lalchand  Mehra  of  Amritsar,  In- 
dia ;  Mr.  Francis  X.  Bushman,  Motion 
Picture  Actor,  Miss  Virginia  Pearson, 
actress,  F.  C.  Thornley,  writer  of  fic- 
tion, Mr.  J.  French,  Manager  of  the 
Richfield  Oil  Company,  Los  Angeles; 
Dr.  and  Mrs.  G.  W.  Boskowitz  who 
just  recently  returned  from  Europe. 
Others  who  arrived  during  the  week 
were:  Mr.  and  Mrs.  O.  O.  Olson  of 
Chicago.  Illinois;  Mr.  E.  F.  Bessette 
of  Detroit,  Michigan;  Mr.  and  Mrs. 
H.  G.  Zander  of  Chicago;  Mrs.  J.  M. 
Welsh  of  New  York  City;  Mr.  L.  K. 
Allman  of  Worcester,  Mass. ;  Mrs.  F. 
R.  Hunkins  of  St.  Louis,  Mo.;  Dr.  and 
Mrs.  G.  W.  Boskowitz,  A.  Corlies  and 
family  of  New  York  City;  Dr.  and 
Mrs.  G.  H.  Davison  of  Pittsburgh, 
Pa.;  Dr.  C.  A.  Gundelach  and  family 
of  St.  Louis,  Mo.;  Mrs.  H.  F.  Hadfield 
of  Hilo,  Hawaii;  Mrs.  E.  C.  Travers 
of  Rochester.  N.  Y.  The  following 
registered  from  Southern  California: 
(Continued  on  page  13) 


^  you  pay  no  more  ^ 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


Pleasure's  W^nd 


OBEY    NO   WAND  BUI  PLEASURE'S 

Tom  Moore- 


By  Josephine  Young 


Tneater  Lures 

There  is  plenty  in  San  Francisco 
theaters  to  lure  patrons  this  week, 
with  a  smile  or  a  hearty  laugh  pro- 
vided in  full  measure. 

Visitors,  from  afar,  as  well  as  those 
within  the  radius  of  our  Bay  and  pen- 
insula district,  in  addition  to  regular 
theater  goers  of  the  local  contingency 
find  excellent  attractions  here  on  both 
stage  and  screen. 

*  *     * 
President 

"Two  Girls  Wanted"  the  comedy 
by  Gladys  Unger,  brilliant  San  Fran- 
cisco playwright,  begins  its  second 
week  at  the  President  on  McAllister 
street  near  Market  and  Jones  streets. 
Leneta  Lane  has  the  leading  role  in 
this  Henry  Duffy  play  and  Peggy 
Tomson,  San  Francisco  girl  returning 
to  her  home  town,  has  an  important 
part. 

Symona  Boniface,  Harvey  Ste- 
phens, Joan  Warner  are  new  comers 
in  this  play,  including  Peggy  Tomson. 
Earl  Lee,  is  the  popular  player  who 
adds  more  to  his  fame,  in  a  part  par- 
ticularly suited  to  him.  John  O' 
Hara,  Lillian  Dean,  Thomas  Brower, 
Dorothy  LaMar,  Lloyd  Monroe  and 
Henry  Caubisens  are  Duffy  players 
who  find  favor  in  their  character  roles 
as  usual. 

Lurie 

"I  Love  You,"  at  the  Lurie  theater 
this  week,  features  the  well  known 
stage  and  screen  star,  Johnny  Arthur, 
and  handsome  Alma  Tell  in  a  clever 
William  Le  Baron  comedy.  This 
clever  play  has  drollery,  flecked  with 
fun  of  the  radiant  order  and  moves 
along  at  a  rapid  pace  from  beginning 
to  end. 

Belasco,  Butler  and  Davis  are  the 
producers  and  Fred  J.  Butler  the  di- 
rector and  their  names  speak  success 
and  supremacy  in  direction  and  pre- 
sentation. The  play  is  clean,  highly 
entertaining  of  the  refreshing  order 
and,  furthermore  there  is  not  one  lag- 
ging minute  in  the  whole  comedy. 

*  *     * 
Orpheum 

The  Orpheum  announces  the  open- 
ing of  the  fall  season  with  a  list  of 
celebrities  headed  by  Beatrice  Lillie 


who  was  first  brought  to  this  country 
by  Andre  Chariot.  She  will  appear 
in  "After  Dinner  Music,"  written 
especially  for  her  by  Noel  Coward. 
George  Wiest  and  Ray  Stanton  offer, 
"A  Little  Rhyme  and  Less  Reason" 
with  Lew  Miller,  Eileen  Shannon  and 
Al  Bones  in  what  is  termed  "Eye  and 
Ear  Entertainment." 

Dainty  Marie,  "Venus  of  the  Air" 
brings  her  own  company  in  "A  Feast 
of  Laughs  and  Daring."  Montague 
Love  of  screen   fame    appears    in    a 

monologue. 

*  *     * 

Golden  Gate 

One  of  the  best  bills  in  the  circuit 
is  announced  for  the  opening  of  the 
1927-28  season  of  Orpheum  vaude- 
ville at  the  Golden  Gate  Theater,  Sat- 
urday, with  Albert  Lewis  and  Jean 
Adair  and  Company  presenting  "The 
Old  Aristocrat,"  by  Tom  Barry. 

Henri  Margo  and  Helene  Beth  and 
their  retinue  will  present  "A  Carnival 
Night,"  with  dancing  features.  Sim 
Moore  and  Pal  in  "A  Little  of  Every- 
thing" sing,  dance  and  perform  gym- 
nastics. Laurel  Lee  "Chummy  Chat- 
terer" and  other  acts,  complete  the 
vaudeville. 

May  Robson  and  Phyllis  Haver  in 
"The  Rejuvenation  of  Aunt  Mary"  a 
clean,  delightful  comedy  is  the  film 
feature. 

*  *     * 

Warfield 

"The  Life  of  Riley"  starring 
Charles  Murray  and  George  Sidney 
is  on  the  screen  this  week  starting 
Saturday.  The  action  of  the  story 
takes  place  in  a  small  town  with  a  po- 
lice department  and  a  fire  chief  prin- 
cipal interests  including  the  mixup  of 
funny  situations.  Myrtle  Steadman 
has  the  heroine  role. 

Fanchon  and  Marco  stage  "Ideas" 
supply  the  features  of  an  elaborate 
entertainment  and  gorgeous  settings. 


Alcazar 

"The  Alarm  Clock"  the  Henry  Duf- 
fy play  at  the  Alcazar  theater  fea- 
tures Marion  Lord.  She  shares  hon- 
ors in  the  play  with  Thomas  Chatter- 
ton  and  Charlotte  Treadway.  John 
Stokes  is  clever  and  likeable  in  his 
comedy    part    and    Alice    Buchanan 


Amusements 

NEXT  WEEK 

ON  THE   STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The     Alarm      Clock."     Henry     Duffy     comedy* 
starring    Marion    Lord. 

Capitol,  Ellis  nr.  Market 

"Abie's    Irish    Rose."     Anne    Nichol's    play    in   8 
final     local    performance. 

Lurie,  Geary  at  Mason 

"I   Love   Vou."     Comedy  starrinj*  Johnny   Arthur 
and    Alma    Tell. 

President,  McAllister  nr.  Market 

"Two    Girls    Wanted."     A    Henry    Duffy    prescn- 
tation    of    John    Golden's    latest    comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave,  and  Taylor 

Jean    Adair,    comedienne,    heads    the    vaudeville 
I. ill. 

"The    Rejuvenation    of    Aunt    Mary."    featuring 
May    Rohson    and    Phyllis    Haver    on    the    screen. 


Orpheum,   O'Farrell  nr.  Powell 

Dainty  Marie,  who  tells  the  women  folk  how 
to  reduce,  is  the  headliner  of  a  hill  of  vaude- 
ville. 

Pantages,  Market  at  Hyde 

Tom    Mix    on    the    screen.    "The    Circus    Ace."      J 
Norman  Tclma.  juirirler;    Mabel   Hale  and  Joyce 
Sisters,  comedy  act:    Roy  Byron  and   Company; 
Reno    Arlcn    comedy    act :     Harry    Slatko'a    sun- 
beams,   sinirinj,'    and    dancing    revue. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Musical    Comedy — Pictures. 


ON  THE  SCREEN 


California, 


DOWN  TOWN 

Market  at  4th 


"The  Bijr  Parade."  War  time  picture  featur- 
ing John  Gilbert  and  Rence  Adoree.  Gino 
Severi    conducts    the    California    orchestra. 

Cameo,  Market  opp.  Fifth  street 

"One  Exciting  Nieht,"  D.  W.  Griffith  picture, 
Friday  and  Saturday.  Change  of  pictures  for 
balance    of    week. 

Casino.  Ellis  at  Mason 

Sat. — "The  Midnight  Watch"  and  "Easy  Go- 
inu  Gordon."  Sun..  Mon. — "The  Red  Kimono" 
and  "Young  April."  Tues..  Wed. — "My  Official 
Wife."  Thurs.,  Fri. — John  Gilbert  in  "The 
Show,"  and  Charlie  Chaplin  in  "Shoulder 
Arms." 

Granada,  Market  at  Jones 

On  the  screen.  "Underworld."  On  the  stage, 
Frank  Jenks  leads  the  Granada  orchestra  in  a 
musical  carnival. 

St.  Francis,  Market  bet.  5th-6th. 

"Beau  Geste."  Ronald  Colman  is  starred  in  a 
story  of   the   French    Foreign    Lesion. 

Warfield,  Market  at  Taylor 

On    the    screen,    "Life    of    Riley." 

On    the    stage.     Walt    Rocsner    and    a    Fanchon 

and    Marco    presentation. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"Money  to  Burn."  Malcolm  MacGregor  and 
Dorothy  Dcvore,  and  "Jewels  of  Desire,"  John 
Bowers  and  Priscilla  Dean.  Saturday.  "The 
Claw,"  Sunday,  with  Claire  Windsor  and  Nor- 
man Kerry.  "The  Tender  Hour."  Mon..  Tues., 
Wed.;    Ben    Lyon    and    Alec    B.    Francis. 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


again  takes  the  role  of  a  scheming 
woman,  who  with  a  perfectly  good 
husband  of  her  own  tries  to  dominate 
a  young  bachelor. 

Robert  Adams,  Zeda  Reed,  Richard 
Ellers,  William  Macauley,  C.  Haviland 
Chappell  and  John  Mackenzie  are  in 
the  cast.  The  fourth  week  of  the  en- 
gagement begins  with  the  matinee 
Sunday  afternoon. 

*  *     * 

Capitol 

"Abie's  Irish  Rose"  the  Anne  Nic- 
hols comedy  is  still  on  at  the  Capitol 
theater,  where  it  continues  to  fill  the 
theater  with  each  performance.  The 
company  of  players  which  delighted 
San  Francisco  audiences  some  time 
ago  is  again  presenting  this  clever 
play.  The  Capitol  has  matinee  per- 
formances Wednesday,  Saturday  and 

Sunday. 

*  * 

Granada 

"Underworld,"  with  George  Ban- 
croft the  star  in  a  drama  directed 
by  Joseph  Von  Sternberg,  is  the  fea- 
ture of  the  screen  at  the  Granada  this 
week,  with  Clive  Brook  ,  Evelyn 
Brent,  George  Kohler  and  Larry  Se- 
mon  in  the  cast. 

On  the  stage  Fanchon  and  Marco 
will  present  "Blue  Ideas"  in  which  25 
Serpentine  Girls  return  to  San  Fran- 
cisco. Nora  Schiller,  singer  of  popu- 
lar melodies  and  dancers  will  appear 
in  the  stage  act  of  Frank  Jenks,  "The 
Play  Boy"  and  his  orchestra. 
*     *     * 

California 

"The  Big  Parade."  the  famous  pic- 
ture is  to  remain  at  the  California  for 
another  week.  This  picture  has  been 
playing  to  large  crowds  and,  as  we  go 
to  press,  the  management  has  decided 
that  it  would  be  wise  to  extend  the 
performance  one  more  week.  John 
Gilbert  and  Renee  Adoree  made  their 
initial  starring  performance  in  this 
picture  and  since  it  was  first  shown 
they  have  been  in  constant  demand 
by  movie  fans  and  casting  directors 
alike.  The  story  is  of  the  great  war. 
Some  of  the  scenes  are  on  the  gran- 
diose order  with  production  predom- 
inating. There  is  comedy,  but  on  the 
whole  the  picture  is  filled  with  pathos. 

Gino  Severi  conducts  the  California 
orchestra  in  a  concert  as  well  as  in  an 
interpretative  score. 


Fivers  Guests 
Of  the  Clift 

Guests  of  interest  at  the  Clift 
Hotel  this  week  included  four  of  the 
fliers  of  the  Dole  Hawaiian  flight. 
Messrs.  Arthur  C.  Goebel,  Kenneth 
C.  Hawkins.  Martin  Jensen  and  Navi- 
gator Paul  Schluter,  former  captain 
of  the  Nome  City,  a  coastwise 
steamer. 


Dahlia  Show 

With  the  added  impetus  of  being 
the  official  flower  of  San  Francisco, 
the  dahlia  show,  to  be  held  as  usual 
this  year  at  the  Palace  Hotel,  Septem- 
ber 1  and  2,  promises  to  be  a  most 
imposing  affair.  The  San  Francisco 
Dahlia  Society,  T.  A.  Burns,  presi- 
dent, will  hold  the  show  for  the  bene- 
fit of  the  dahlia  fans  of  the  bay  re- 
gion. This  will  be  the  12th  annual 
show  to  be  held  in  San  Francisco,  and 
all  the  veteran  growers  are  grooming 
their  dahlia  bushes  so  that  they  will 
produce  the  largest  and  best  blooms 
possible.  Among  the  famous  garden 
owners  that  will  show  this  year  are 
Bessie  Boston,  Jessie  Seal,  Jim  Davies, 
Frank  Pelicano,  Mrs.  H.  T.  Hennig, 
Carl  Salbach  and  a  large  number  of 
others.  An  added  attraction  will  be  a 
special  display  of  delphinium  and 
gladioli  from  some  of  the  best  collec- 
tions in  the  state.  The  dahlia  of 
course  will  have  the  limelight,  but  a 
special  side  room  will  be  devoted  to 
the  blues  of  the  delphinium  and  the 
vari-colored  gladioli.  The  eager  quest 
for  a  blue  dahlia  is  still  going  on,  but 
none  of  the  growers  will  admit  hav- 
ing found  it  as  yet. 

All  dahlia  growers,  professional  as 
well  as  amateurs  are  invited  to  join 
the  society  and  exhibit  at  the  show, 
which  on  account  of  San  Francisco's 
place  as  the  dahlia  center  of  the 
v  orld,  is  watched  with  interest  by 
floriculturists  all  over  the  world. 


Motorists  Warned  to  Observe 
Yosemite  Speed  Regulations 

Motorists  visiting  Yosemite  Na- 
tional Park  should  bear  in  mind  that 
the  new  speed  limit  of  40  miles  an 
hour,  made  effective  by  State  law,  is 
not  applicable  to  roads  in  Yosemite. 

According  to  George  S.  Grant, 
manager  of  the  Association  Touring 
Bureau,  many  motorists  have  been 
running  afoul  of  the  Federal  govern- 
ment regulations  in  the  valley  under 
the  erroneous  impression  that  the  40 
mile  limit  prevailed  there.  Regula- 
tions fixed  by  the  National  Park  Serv- 
ice are  the  rules  of  the  road  in 
Yosemite. 

The  maximum  limit  allowed  on 
straight  stretches  of  open  road  on 
the  floor  of  the  valley.  Grant  pointed 
out.  is  30  miles  an  hour.  Through 
villages  or  camps,  crossing  bridges, 
passing  vehicles,  at  intersections  or 
where  visibility  is  obscured,  the  limit 
is  20  miles  an  hour.  On  all  other  roads 
within  the  park  boundaries,  the  limit 
is  15  miles  on  grades  and  around 
sharp  curves  and  20  miles  on  straight 
open  stretches. 


The  safe  temperature 
for  keeping  food 

Automatically  maintained  with 
the  Electric  Refrigerator 

Like  a  clear  cold  Autumn  morning, 
the  frosty  temperature  inside  the 
Electric  Refrigerator  adds  crispness 
to  vegetables.  It  improves  the  flavor 
of  meats.  It  keeps  milk  sweet  on  the 
warmest  days.  In  this  cool  tempera- 
ture salads  become  tastier,  more  ap- 
petizing and  delicious. 

The  Electric  Refrigerator  automa- 
tically maintains  the  temperature  in- 
side the  box  between  42  degrees  and 
47  degrees  Fahrenheit.  This  is  the 
safest  temperature  for  keeping  food. 

You'll  need  this  safe,  carefree  elec- 
tric refrigeration,  especially  if  you  go 
away  from  home  a  great  deal  on  auto- 
mobile trips  and  week-end  vacations. 


"PACIFIC   SERVICE" 


Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 

by  Californians 


■  Companion  of 
T»e  morning  -  • 
ity  refreshing- 


GEO.   W.   CASWELL 

Sutter  6634  or  Oakland   1017 
Telephone  Direct 

1.8*0. 000   cops    were   Mr-red    at    the 
Panama-Pacific    International    Expoaitiaa 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  192'! 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Elaborate  plans  are  being  made 
for  broadcasting  during  the  fourth 
annual  Los  Angeles  radio  show,  which 
opens  September  5.  The  Evening 
Express  radio  station,  KNX,  operates 
the  panel  at  the  Ambassador  Hotel, 
where  the  show  is  to  be  held,  and  has 
offered  it  for  use  by  all  other  stations. 

The  show  committee  selected  five 
other  stations,  namely,  KHJ,  KNRC, 
KFWB,  KFI  and  KMTR,  along  with 
KNX  for  the  programs. 

KNX  will  furnish  the  program  for 
the  opening  day,  which  is  Labor  day. 
Each  station  has  an  afternoon  in  the 
Ambassador  Theater,  adjoining  the 
show  auditorium,  for  talent  to  appear 
in  person.  This  same  station  on  that 
day  furnishes  the  talent  during  the 
evening  in  the  show  proper. 


The  program  for  Saturday,  Septem- 
ber 3,  will  be  broadcast  from  the 
studios  of  KGW-Portland,  over  the 
Pacific  Coast  Network  of  the  National 
Broadcasting  Company. 

This  is  in  accordance  with  a  recent 
plan  to  let  each  of  the  various  sta- 
tions comprising  the  network  put  on 
one  program,  so  that  the  vast  Pacific 
Coast  radio  audience  might  become 
acquainted  with  the  artist  personnel 
of  the  stations  and  enable  them  to 
hear  a  program  built  from  the  most 
popular  features  of  each  station. 

It  is  hoped  that  this  plan  will  give 
more  variety  to  the  National  Broad- 
casting Company  programs  and  in- 
augurate a  friendly  rivalry  among 
the  several  stations  in  an  effort  to 
out-do  each  other  in  the  quality  of  of- 
ferings. 


A  Word  For  The  Sopranos 

"Why  are  radio  sopranos  in  such 
general  disfavor?  Because,  like  the 
little  girl,  when  they  aren't  good  they 
are  terrible,"  says  Robert  Hurd,  pro- 
gram manager  of  KFI. 

"The  microphone  seems  to  magnify 
defects  in  the  higher  registers  more 
than  in  the  lower  ranges.  For  this 
reason  a  slight  defect  in  the  voice  of 
a  great  soprano  is  more  displeasing 
than  the  lugubrious  bellow  of  a  bad 
baritone. 

"To  hear  the  criticisms  of  the  un- 
thinking, one  would  imagine  that  no 
soprano  ever  lived  who  could  really 
sing.  When  one  considers  the  great 
sopranos  of  the  past  thirty  years — 
Patti,  Melba,  Tetrazzini,  Galli  Curci, 
Alma  Gluck,  Farrar,  Bori,  Barrientos, 
Destinn,  Ponselle,  Talley  and  a  host  of 
others,  all  of  them  headline  box  office 
attractions,  such  a  contention  be- 
comes ridiculous.  These  women  tri- 
umphed in  concert  and  I  believe  most 
would  have  made  a  great  success  at 
the  microphone. 

"There  are  a  few  sopranos  who  reg- 
ister solidly  with  the  radio  audience. 
Analyze  these  voices  and  you  find  ab- 
solute accuracy  of  tone,  pitch  and  pro- 
duction and  control.  Radio  fortunate- 
ly possesses  several  sopranos  with 
these  qualities  among  whom  Virginia 
Flohri  of  KFI  may  be  mentioned  as 
perhaps  the  most  outstanding  exam- 
ple of  microphone  technique." 


Drama 
Broadcast 

The  Pacific  Division  of  the  National 
Broadcasting  Company  will  present 
the  biblical  drama,  "Samson  and  De- 
lilah" over  the  net  work  on  Sunday 
evening,  September  4,  from  9  to  10 
P.  M. 

The  Bible  story  of  the  mighty  Sam- 
son, who  was  betrayed  by  Delilah,  will 
be  presented  in  dialogue  form  with 
an  appropriate  symphonic  orchestral 
accompaniment. 

The  following  persons  will  depict 
the  characters  of  the  drama:  Emelie 
Melville,  Benjamin  Purrington,  Wil- 
liam Rainey  and  Margaret  O'Dea. 


KFRC— DON    LEE 
SAN    FRANCISCO — 154 


-Services    from    Old    St 


Junior — Did  you  hear  that  they  are 
going  to  fight  the  battle  of  Bunker 
Hill  over  again? 

Rook — No.   How's  that? 

Junior — Because  it  wasn't  fought 
on  the  level. — Oregon  Orange  Owl. 


Sunday,    August    28 
12:00    noon    to    1:00    ] 

Mary's  Church. 
5:00   to    6:00    p.    m. — Twilight    recital. 
6:00    to    6:25    p.    m.-— Talk    by    Dr.    West. 

6  :25  to  6  :30  p.  m. — Stage  and  screen  reports. 
8:30  to  10:30  p.  m. — Walter  Krausgrill's  Orchestra. 

Monday,    August    29 

7:00  to   8:00  a.    m. — Early  Bird    program. 
8:00  to  8:30  a.  m.— Jenny  Wren  overture. 
8:30  to  9:00  a.  m. — Musical  program. 
10:00    to    11:00  a.   m. — Musical    program. 
11:00  to  11:30  a.  m.— Household  hints. 
11:30    to    12:00    noon— Amateur    tryouts. 
12:00  to   1:00  p.  m. — Sherman.  Clay   program. 
4:30    to    5:30    p.    m. — Organ    recital. 
5:30    to   6:00   p.   m. — Mac  and    his   gang. 
6:00   to  6:20   p.    m.— Joe  Mendel  and   his   pep  band. 
6:20  to  6:30  p.    m. — Stage  and  screen,  police  reportsJ 
6:30  to  7:00   p.   m. — Western    Motors  Co. 
7:00  to  7:30  p.  m. — Eddie  Harkness'  dance  orchestra. 
8:00  to  10:00  p.  m.— Blue  Monday  jamboree. 
10:00    to    1:00    p.    m.— KFRCs    period    on    gala    Radio 
Show  program. 

Tuesday.    August    30 

7:00    to    8:00    a.    m.— Early    Bird    program. 

8:00    to   8:30    a.    m.— Jenny    Wren  overture. 

8:30  to   9:00  a.   m. — Musical    program. 

10:00  to  11:00  a.   m. — Musical  program. 

11:00  to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.  m.  to  12:00  noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30    to   6:20    p.    m. — Mac  and    his   gang. 

6:20    to   6:30    p.    m.— Stage  and  screen. 

6:30    to    6:50    p.    m.— Russell-Colvin    Co. 

6:50  to  7:00  p.  m. — "Investment  Securities." 

7:00  to  7:30  p.  m. — Eddie  Harkness'  dance  orchestra. 

S:00  to  8:30   p.   m.~KFRC   Radio  Movie  Club. 

8:30  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 

9:30  to  12:00  p.  m] — Eddie  Harkness'  dance  orchestra.: 

Wednesday,   August  31 

7:00   to  *:00  a.   m.— Early    Bird    program. 
8:00  to  8:30  a.  m. — Jenny  Wren  overture. 
8:30    to    9:00    a.    m.— Musical    program. 
10:00   to    11:00   a.   m. — Musical    program. 
11:00   to   11:30   a.    m.— Household    hint-. 
11:30  to    12:00    noon— Musical    tryout   period. 
12:00  to  1:00  p.  m  —  Sherman.  Clay  concert. 
■1:30   to  5:30  p.  m. — Organ   recital. 
5:30   to   6:20    p.   m. — Mac   and    his   gang. 
6:20  to  6.30  p.   m.— Stage  and  screen. 
6:30  to  7:00  p.  m.— Western  Motors  Co. 

7  :00  to   7:80  p.  m. — Mark  Hopkins  dance  orchestra. 
8:00   to   9:00   p.   m. — Maxwell    House  Coffee   program^ 
9:00  to  10:00  p.   m.— KFRC  trio. 

10:00    to    12:00    p.    m.— Walter   Krausgrill's    orchestra." 

Thursday.    September    1 

7:00  to  8:00  a.  m. — Early    Bird   program. 

S  -.00    to   8  :30    p.    m. — Jenny    Wren    overture. 

3:80   to  9:00  a.   m. — Musical  program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00   to    11:30  a.    m. — Doings   of   Dorothy. 

11  :80  to  12:00  noon— Amateur  tryouts. 

12:00   to    1:00    p.    m. — Sherman,    Clay   concert. 

4:30  to  5:30  p.   m.— Organ  recital. 

5:30   to  6:20    p.    m. — Madame   Marie's    Beauty   Talk. 

6:30    to    7:00    p.    m.— Western    Motors    Co. 

7:00   to  7:10  p.   m. — Stage  and  screen. 

7:10    to   7:30    p.    m. — Mark    Hopkins    dance    orchestra. 

8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9:00  to   10:00  p.  m.— Instrumental  concert  solos. 

10:00  to  12:00  p.  m.— Mark  Hopkins  dance  orchestra. 

Friday.    September    2 

7:00  to  8:00   a.  m. — Early   Bird   program. 

B:00  to  8:30  a.  m.— Jenny  Wren  overture. 

8:30  to  9:00  a.  m. — Musical  program. 

10:00   to    11:00    a.    m. — Musical    program. 

11:00   to    11:30   a.    m.— Hints   to   home-makers. 

11:30    to    12:00    noon — Amateur    tryouts. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30   to  6:20  p.  m. — Mac  and  his  gang. 

6:20  to  6:80  p.   m. — Stage  and   screen. 

6:30  to    7:00  p.    m. — Art   floral   program. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00    to    9:00    p.    m. — Musical    educational   series. 

9:00  to  10:00  p.  m. — Walter   Krausgrill's  orchestra. 

10:00  to   12:00  p.  m.— Mark  Hopkins  dance  orchestra. 

Saturday.  September  3 

7:00    to    8:00   a.    m.— Early    Bird    program. 
8:00  to  8:30  a.  m. — Jenny  Wren  orchestra. 
S  :30    to    9:00   a.    m. — Musical    program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00   to    11:45   a.    m. — Amateur   tryouts. 
11:45    to     12:00    noon — Announcements    of    Sunday 
church    sermons. 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 
4:80    to    5:30    p.    m.— Mark    Hopkins    dance    orchestra. 
5:30   to   6:20   p.    m— Mac   and   his   gang. 
6:20   to  6:30  p.    m. — Stage  and  screen. 
6:30  to  7:00  p.   m. — Western   Motors  Co. 
7:00    to    7:30    p.    m. — Mark    Hopkins    dance   orchestra. 
8:00    p.    m.    to    1:00    a.    m. — Mark    Hopkins    dance    or- 
chestra. 

KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 

Sunday.   August   28 

11:00    a.    m. — Church    services. 

7  :45    p.    m.— Church  services. 

Monday.    August    29 

7:00    to    8:00    a.    m.—  Golden    Gate    Crier. 

12:30    to    2:00   p.    m.— Clift   Concert   Trio. 

5:30   to    6:30    p.    m.— Golden    Gate    Crier. 

6:30  to  7:00  p.   m. — Prize  package  period. 

7:00    to    7:30    p.    m.— Clift    Concert    Trio. 

8:00    to    8:30   p.    m.— The   Venetian    Quartet. 

8:30   to   9:00    p.    m.— The   Venetian    Quartet. 

9:00    to    10:00    p.    m. — Studio    program. 

10:00    to    1:00   a.    m. — Broadcast    from    Radio    Show. 

Tuesday,   August    30 

7:00  to  8:00  a.  m.— Golden  Gate  Crier. 

8:00    a.    m. — Correct   time. 

10:30    to    10:45    a.    m.— Diet    and    health    talk. 

12:30    to   2:00    p.    m.— Clift    Hotel    Concert   Trio. 

4  :00  to  5  :00  p.    m. — Broadcast   from  special  studio  of 
Radio   Show. 

5:30  to  7:00  p.  m.— Golden  Gate  Crier. 

7:00  to  7:15   p.  m. — "Magazine  on   the  Air." 

7:15   to   7:30   p.    m.— Clift  Hotel    Concert  Trio. 

8:00    to    9:00    p.   m. — Truett-George   Instrumental    Duo 
and    KYA    Artists. 

9:00    to    10:00    p.    m. — Benny   Lipston,    lyric    tenor. 

10  :00   p.    m. — Correct   time. 

Wednesday,    August    31 

7:00    to    8:00    a.    m.— Golden    Gate    Crier. 

8:00    a.    m. — Correct   time. 

12:30    to    2:00    p.    m.— Clift    Hotel    Concert    Trio. 

5:30    to    7:00    p.   m.— Golden    Gate    Crier. 

7:00  to   7:30  p.    m.— Clift  Hotel   Concert  Trio. 

8:00    to    9:00    p.    m. — Studio    program. 

9:00    to    10:00   p.   m. — Malvina   Cohn,    soprano. 

10:00    to     11:00    p.     m.  -Broadcast     from     the    special 
studio  of  the  Radio  Show. 

Thursday,    September    1 

7:00   to   8:00  a.    m.— Golden    Gate   Crier. 

8:00  a.    m.— Correct  time. 

12:30   to  2:00  p.    m.— Clift  Hotel   Concert  Trio. 

5:30  to   7:00   p.   m.— Golden  Gate  Crier. 

7:00    to    7:30    p.    m.—  Clift    Hotel    Concert    Trio. 

8:00    to    9:00    p.    m.— Regular    weekly    meeting    "26th 
Squad." 

9:00   to   10:00    p.    m.— The  Clarion   Trio. 

10:00    to    11:00    p.    m. — The    KYA     Philharmonic    Or- 
chestra. 

Friday.    September    2 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8:00    a.    m. — Correct    time. 
10:30   to    10:45  a.    m.      Diel    and    health    talk. 
12:30  to  2:00  p.  m.— Clift   Hotel   Concert   Trio, 
5:80  to  7:00  p.  m. -Golden  Gate  Crier. 

7:00  to  7:80  p.  m.— Clift  Hotel  Concert   Trio. 

6:00    to    9:0(1    p.    m.      Studio    program. 

9:00   to   10:00  p.   m.-    KYA  artists. 

10:00    p.    m.— Correct   time. 

Saturday.     September    3 

7:00    to    8:00    a.    m.— Golden    Gate    Crier. 

s:oo   a.    m.     Correct    time. 

12:80   t<>   2:00   p.    m.      Clift    Hotel   Concert    Trio. 

3:80    lo    7:011    ,i.    m.      Golden    Gate    Crier. 

7:00   to   7:30    p.    m.  -Clift    Hotel    Concert    Trio. 

8:00  io  I0:uo  p.  m.     Program  by   Anna.'  K.   Blotcky. 

10:00     p.     m.       Correct     time. 


KI'O— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO — »22 
Sunday.    August    28 

_' :  is  i"  i  :80  p.  m.     Broadcast  of  baseball  came. 

6  :00  to  0  :8Q  p.  m.      StatM     Kestaurant    orchestra. 

t;  :8Q  p.  in.     Baseball  scores. 

ii  t8G  to  s  ::ir>  p.  mi.     Palace   Hotel   concert   orchestra. 
s;:*:»  io  10:00  p.  m,      Fairmont  Hotel    concert    orchestra. 
Monday.    August    29 

.    i  i  .     ■       IB «.  m.     Real)  h   exercise* 
8 100  to  9 :00  a.  m.     Sparry  Flour  happy  hour, 
to  :80  to  10 :46  a.  m.   -Ye  Towne  Cryer  service. 

11:80    to     12:50    p.    m.       Kane's    Hawaii 
12  noon      Time   signals.    Scripture    reading. 
12:50  p.  m.     stock   market   Quotations. 
i    00  to  2:00  p.  m.      Fairmont    Hotel    concert    orchestra. 
D  5 :80  p.m.      Palace    Hotel    concert    orchestra. 

S  :80  to  6:00  p.  m.     Children's  hour. 

6 :00  to  6 :80  p.  m,     Ye  Towne  Cryer  service. 

:00  p.  ni       States    Kestaurant    orchestra. 

7  :0Q  to  ?  :S0  p.  Rl       Fairmont    Hotel    concert    orchestra. 
;  :80  to  s  :oo  p.  m,     DX, 

s  >00  to  9:00  p.  m.      Program  by  National  Broadcasting. 

0  10:00p.m.     Program    for    shell    Company    of 
California.    KPO-KF1. 

10:00  P.  m.  to  12  midnight      KPO's     variety     hour. 
Tuesday.         August    SO 

1  :1G  an.l  7  :-!.=.  a.  m.      Health    exercises. 

8 :00  to  •  :00  a.  tn,     Sperry   Flour  happy   hour. 
10:00  to  10:30  a.  m.— Domestic   economist. 

owns  Cryer  service. 

12:60    p.    m.      Kane's    Hawaiians. 
12  nwn-  Time  signals.   Scripture   reading. 
12:60p.m.     Stock    market    quotations. 
1  :00  to  2  :00  p.  m.      Fairmont     Hotel    concert    orchestra. 
2 :46  tO  4  :S0  P.  m.      Umailfa^t    of    baseball    game. 


4:30  to  5:30  p.  m. — Palace    Hotel    concert   orchestra. 

5:30  to  6:00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m.— Ye   Towne    Cryer  service. 

6:30  to  7:00  p.  m. — States   Restaurant  orchestra. 

7:00  to  7  :30'p.  m.— Fairmont    Hotel    concert    orchestra. 

7:30  to  8:00  p.  m.— DX. 

8:00  to  9:00  p.  m.— Dan    Casey's  fireside  hour. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to  11:00  p.m. — Palace   Hotel   dance  orchestra. 

Wednesday,    August    31 

6  :46.  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m.— Sperry  Flour  happy   hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m, — Kane's  Hawaiians. 

12  noon — Time  signals,    Scripture   reading. 

12:50  p.  m. — Stock  market   quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m.— Broadcast  of    baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert    orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

6:00  to  6:30  p.  m.— Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m.— Fairmont    Hotel    concert   orchestra. 
7:30  to  8:00  p.  m.— DX. 

8:00    to    9:00    p.    m.— Atwater    Kent    Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11 :00  p.  m.— States    Restaurant  orchestra. 

Thursday.   September    I 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 

S  :00  to  9  :00  a.  m. — Sperry   Flour  happy  hour. 

10  :00  to  10  :30  a.  m. — Domestic    economist. 

10  :30  to  10  :45  a.  m. — Ye   Towne  Cryer  service. 

11:30   to    12:50    p.   m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12  :C0  p.  m.— Stock  market   quotations. 

1  :00  to  2  :00  p.  m.  —Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert  orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m.— Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m.— Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.m.-DX. 

9  :00  to  10  :00  p.  m. — National    Broadcasting    Company's 
10:00  to  11  :00  p.  m. — Palace  Hotel  dance  orchestra. 
Friday,    September    2 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10  :30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 
10:45  a.  m.  -Ninon,  fashion  critic. 

11 :30  to  12  :50  p.  m. — Kane's  Hawaiians. 
12  noon— Time  signals.  Scripture  reading. 
12:45  p.m. — Commonwealth    luncheon  at  Palace  Hotel. 

1  :30  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :80  p.  m. — Broadcast   of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :80  p.  m. — Ye   Towne   Cryer   service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :20  p.  m. — Book   review. 

7  :20  to  7  :80  p.  m.     Sports-on-the-air. 

7:30  to  8:00  p.  m—  DX. 

x  !0Q   to  9:00  p.   m. — Program,   the  Calpet  orchestra. 

9:00   to   10:00  p.  m. — National   Broadcasting  Company. 

10:00  to  11:00  P. 'm.-    States    Restaurant   orchestra. 

Saturday.    September    3 

ii  :  IB.  7  :16  ami  7  :46  a.  m. — Health    exercises. 

;00  tO  9:00  a.  m.      Sperry    Flour   happy   hour. 
L0 :00  to  10 :80  a.  m.— Domestic   economist. 
10 :80  to  10 :45  a.  m, — Ye  Towne  Cryer  service. 
11:30  to  12:50  p.  m.-    Kane's   Hawaiians. 

l_'  in      Time    signals.    Scripture    reading. 

12:60  p.m.       Stock    market    quotations, 
i    no  i,i  ■:  -00  p.  m.      Fairmont    Hotel    concert    orchestra. 
'_' ;  !"•  to  4  :30  p.  m.      Broadcast    of   baseball    games. 
1:80  to  6:80  p.m. — Palace    Hotel    concert    orchestra. 
..  :80  In  G  :00  p.  m.  ■  Twilight  hour. 

,     m.      Ye    Towne    Cryer   service. 
<\  :So  to  7  :00  p.  m. — States    Restaurant  orchestra. 
7:30  to  B:0Q  p-  ni.  -DX. 

s:im    to   BlOO    p-    m.— National    Broadcasting   Company. 
8:00  to  12  i00  midnight      Goodrich    Silvertown    Cord    or- 

chester. 
12  :00  m.  to  1  :00  a.  m.      Palace    Hotel    dance    orchestra. 


9:30  to  10:30  p.  m.— Athens    Athletic    club    orchestra. 

Saturday,    September    3 

2  :45  p.  m. — Baseball. 

7:00    to    7:30    p.    m. — Amusement    information. 


KLX 


-OAKLAND    TRIBCNE 

OAKLAND— 508 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday.    August    28 
11  :00    a.    m. — Church    service. 
6:30   to   7:30    p.    m.— Bern's   Little   Symphony. 
7:30  p.m. — Weather  and  baseball. 
7:35   to  9:00    p.   m.— Church   service. 
9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
Monday.   August  29 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 
12:30,    weather:   1:00  weather:    1:03,   S.  F.   stocks. 
4:00  to  5:00  p.  m. — Hotel  St.  Francis  dance  orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6  :00  to  6  :45  p.  m.— Stanislas    Bern's    Little    Symphony. 
6:45    p.    m. — "What's    Happening    in    the    World." 
7:03.    weather:    7:06,    baseball:    7:08,    S.    F.    produce. 

grain,    cotton:    7:16.    S.    F.    stocks    (closing);    7:23, 

N.  Y.  stocks    (closing). 
S:00  to  9:00   p.   m. — National   Broadcasting  Company. 
9:00  to  9:20  p.  m.— "Chats   About  New   Books." 
Tuesday,    August   30 

11:30  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.   weather;    1:00    weather:    1:03,    S.    F.    stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00  to  5:00  p.  m.— Hotel  St.  Francis  orchestra. 
6  :00  to  6  :55  p.  m. — Stanislas    Bern's    Little    Symphony. 
6:55,  news:  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 

produce,  grain,  cotton:  7:16,  S.  F.  stocks  (closing); 

7:23.  N.  Y.  stocks    (closing). 
8  :00  to  9:00  p.  m. —  (Oakland    studio) — The    Pilgrims. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10  :00  to  10  :30  p.  m. — "HM"   and    "JP"  entertain. 

10  :30  to  11  :00  p.  m.— Surprise  broadcast. 
Wednesday,    August     31 

11  :30    to    1 :00    p.    m. — Hotel    Leamington    concert. 
12:30,  weather:  1:00.  weather;  1:03.  S.  F.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
1:00    to    5:00    p.   m. — Hotel    St.    Francis    orchestra. 
6:00  to  6:55  p.  m. — Bern's    Little   Symphony. 
6:66,  news;  7:03.  weather;  7:06.  baseball;  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.   m.— Vacation  program. 
9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
10  :00  to  12  :00  p.  m. — John     Wolohan's     Californians. 
Thursday.    September    1 

11:30  to  1:00  p.   m. — Hotel   Leamington  concert. 
12:80,   weather;   1:00,  weather:    1:03.  S.  F.  stocks. 
2  :00  to  3  -.00  p.  m.— Pacific     Radio     Trade     Association 

concert. 
4:00    to    5:00    p.    m. — Hotel    St.    Francis   Orchestra. 

5  :00  to  6:00  p.  m. — "Friends  to   Boys." 

6  :00  to  6:55  p.  m.— Bern's   Little   Symphony. 

6:65,  news;  7:03,  weather;  7:06.  baseball;  7:08,  S.  F. 
produce,  i:rain.  cotlon  ;  7:16,  S.  F.  stocks  (closing); 
7:23.  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m.— KGO   players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  12:00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 

(Continued  on  Page  12) 


Monday.    August    29 

10:30  a.  m.  -Martha    Lee:    George    Kenoipp. 
i   ;80  p.  m.— Brother     Bob's     club  . 
7:00  to  7:30   p.   m.- -Amusement   information. 
D    0:00    P     m       Special    program. 

p.  m. — Weekly    meeting    of    Lake    Merritt 
Ducks. 
Tuesday.    August    30 
2  :45  p.  m. — Baseball. 

o  6 :80  p.  m. — Brother  Bob. 

7:00    to    7:80    p.    m.      Amusement    information. 
Wednesday.    August    31 
10:30  a.  m.— Martha   Lee. 
2  :45  p.  m.-    Baseball. 

5  :30  to  6  :30  p.  m. — Brother   Bob. 

6:30  to  7:00  p.  m.— Athen    Athletic   club    orchestra. 
7:00    to    7:30   p.    m. — Amusement    information. 
8:00  to  9:00  p.  m.   -Educational    program. 
9  :00  to  10  :00  p.  m. — Special    program. 
Thursday.    September    1 
2  :46  P-  m.— Baseball. 

6  :SQ  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Ern   Russell  in  "song  and  story." 

7:00    to   7:30    p.    m. — Amusement    information. 

Friday.    September   2 

10:30  a.  m.     Martha  Lee. 

2  :45  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m.— Brother   Bob. 

7:00    to   7:30   p.    m.  —  Amusement    information. 

18    p.    m. —Community    night    program. 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 


Private  Instruction  B>  Appointment 


$Ss 


rnia 

hop 


474  POST  STREET 

near  Mason 
SAN  FRANCISCO.  CALIF. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


SCREEN  AND  STAG 


Billy  Dove,  First  National  star,  is  in  trouble.    How  would 
you  play  the  shot? 


P.  &  A.  photo 
Lithesome   Betty   Branson,  Hollywood  film  favorite, 
trains  "over  the  sticks." 


An  invitation  from 


Kline  photo 

Julia  Faye  of  the  Cecil  B.  De  Mille  Players  keeps  "in 
shape"  on  the  Volley  Ball  courts. 


Esther  Ralston,  Paramount  beauty,  taking  her  exercise 
in  the  "youngest"  of  all  sports. 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STAIRS  II IS)  SPORTS 


Otto  Dyar  photo 
ow,  Paramount  star. 


Otto  Dyar  photo 

Hebe   Daniels   plays   at    play   in   the   "Campus  Flirt" 

for  the  Paramount,  but  she  looks  very 

serious  about   it. 


P.  &  A.  photo 

Another   use   for   roller   skates   was   discovered    by 
Virginia  Lee  Corbin,  First  National  player, 


W 


photo 

Leatrict  toy,  Ctcil  P    De  Mille  scrttn  sf.ir.  looks 
like  .j  nal  angler. 


SI 


Don   CUIum  pkolo 

Chirr   Windsor.  ttttro-Goldvm   star.  archery.    She  has  scared 

friend  husband  on  the  picture. 

Courtly  of  Women's  Sports 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


Friday,    September   2 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 

12:30.  weather:  1:00.  weather:  1:03,  S.  F.  stocks; 
1 :0S,  N.   Y.  stocks. 

2:00  to  3:00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4:00  to  5:00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

5:30  p.m. — "Wise  man    from    the    Land-O-Health. 

6:00  to  6:45  p.  m.— Bern's    Little   Symphony. 

6  :45  to  6  :55  p.  m. — "Weekly  Financial    Review." 

6:55,  news;  7:03.  weather;  7:06,  baseball;  7:08,  S.  F. 
produce,  train,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m. — Western    Artist    Series. 

9:00  to  10:00  p.  m. — Nat.onal  Broadcasting  Company. 

10:00  to  11  .00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 

Saturday.    September    3 
11:30  a.  m.  to  1:00  ; 
concert. 


-Hotel  Leamington  concert. 


12:30,  weather;  1:00,  weather:  1:03,  S.  F.  stocks; 
1:08.  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m.— Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5:00  p.  m.— Hotel  St.  Francis  Concert  Orches- 
tra. 

R  :00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  p.  m.  to  1  :00  a.  m. — Wilt    Gunzendorfer's    Band. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES— 46*    METERS 
Sunday,    August    28 
10:00  a.  m. — Morning  service. 
11:00  a.   m. — Baptist  Church  services. 
0:00   p.    m. — Boris   Myronoff,    concert   pianist. 
6:58   p.   m. — Father  Ricard's    forecast. 
7:00  p.  m.— Aeolian  organ  recital. 
8:00   p.   m. — Packard   classic   hour. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Billy  Cox  and  his  Packard  Eight  Orches- 
tra. 


satt&tfe 

summer 
JEOBSWISS 

"to  Gl&£l4Ml£ 

vacation 

spots 


ask 

about 

towwwut 

tripftms 


Illustrated  Folders 

will  be  mailed  upon  re- 
quest. They  will  help 
you  to  plan  your  trip. 


YosemiteValley 
Sequoia  and 

General  Grant 
National  Parks 

Grand  Canyon 
Mesa  Verde 

Carlsbad  Caverns 

Navajo -Hopi 
Indian  Country 
Colorado  Rockies 


SdSA^t/fckdO^ces^TraidBwtaux 


601  Market  Streer 

'Telelhone  Sutter  7600 

Fferry  Depot* 

SAN      FRANCISCO 

SANTA  ROSA  SAN    JOSE 

MO  haunti  Sued       IS  fjnh  ^.m.  i_Lr»Sr 

STOCKTON 

111  Fua  MummuI  BanUadg" 


Monday,    August    29 

5  :30    p.    m. — Carl    Hansen,    musical   saw. 

6:15    p.    m.— Radiotorial. 

6:30    p.    m. — Gamut    male    quartet. 

7:00  p.  m. — Gene  Johnston's   Music  Box  hour. 

5  :00    p.    m.— National    Broadcasting    Company. 
9:00   p.   m.— Shell  Company  of  California. 
10:00  p.  m.— Purcell  Mayer,  violinist. 
Tuesday,    August    30 

5:30   p.    m.— The  Dragon    Hawaiians. 
6:00  p.   m.— Talk  on   the  Hollywood   Bow], 
6:15  p.  m.— Prof.    Carl  S.    Knopf. 
6:30  p.  m. — Louise  Caselotti,  contralto. 
7:00  p.  m.— Bill  Funk  and  his  Packard  Six  Orchestra. 
S:00  p.  m.— Song  recital  by  Virginia  Flohri  and   Rob- 
ert Hurd. 
9:00    p.    m| — National    Broadcasting    Company. 
10:00  p.    m.— Collegiate  Aeolians   Dance  Orchestra. 
Wednesday,     August    31 

5:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 
6:15   p.    m.— Radiotorial    period. 
6:80    p.    m.— Pal    O'Mine   trio. 
7:30    p.    m.    -Nick    Harris    detective   stories. 
7:46    p.    m.—  William    MacDougall.    Scotch    singer. 
8:00    p.    m.— Calpet    String    Quartet. 
9:00  p.   m. — National    Broadcasting  Company. 
10:00  p,  m. — Virginia  McCoy,  contra-contralto. 
Thursday,   September    1 

5:30  p.  m.— Elkin"s  and  Hite's  Dixieland  Orchestra. 

6:15  p.   m. — Radiotorial    period. 

6  :30  p.   m. — Don    Parker,    popular   pianist. 

7  :00  p.  m. — Pastel  trio. 

3:00    p.    m.— Mrs.   Edward   C.   Crossman.    contralto. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00    p.   m.— Program   of   modern    classical    music. 

Friday.    September    2 

5:30    p.    m. — Eugene    Biscailus:    program 

6:15  p.  m.— Talk  on  the  Hollywood  Bowl. 

6:80    p.    m.— Lois    Whiteman    and    Ralph    Van    Hoore- 

beke. 
7  :00  p.    m.—Pronram   by    Paul   Roberts. 
8:00   p.   m.— Program  of  popular  music. 
9:00    p.    m.— National    Broadcasting   Company 
10:00    p.    m.— Packard    Ballad    Four 
Saturday.    September   3 

5:30   p.    m.— Strangers   Social    Club    Orchestra. 
BUS    p.    m.      Radiotorial    period. 
6:30  p.   m. — Vest   Pocket  program. 
7:30   p.  m.— Felipe  Delgado  and    Edna  Clark  Muir. 
8:00  p.  m.— National  Broadcasting  Company 
9:00    p.    m.  —  Program    by    Maurine  Dyer 
10:00    p.    m.— Packard    Radio    Club 
11:00  p.  m.— KFI   Midnight   Frolic. 


program. 


KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday.    August    28 

JUX?  9iS°nP«IT,-~Evenin'r    Church   services. 
°.°  J?  :?J   P-   ™.-  N.    B.   C.    program. 

JlnnS.     1I:00p;,?i~Littlc  Symphony   orchestra. 
Monday.  August  29 

6  :00  to  7  :00  p.  m.— Dinner   concert. 

7  :30  to  7  :45  p.  m. — Utility  service 
8:00    to   9:00    p.    m.— N.    B.    C 
9  :00  to  10  :00  p.  m.— Concert. 
Tuesday.    August    30 

6  :00  to  7  :00  p.  m.— Dinner  concert. 
i  :00  to  7  :30  p.  m.— "Travelogue.*" 

7  :30  to  7  :4G  p.  m.— Utility  Bervice. 

7  :J5  to  9  :00  p.  m.— Educational    program. 
9:00  to  10:00  p.  m.-N.   B.  C.  program 
10:00  to  12  :00  p.m.— Dance  music 
Wednesday,     August    31 

6  :00  to  7  :00  p.  m. — Concert  orchestra. 

7  :30  to  7  : -15  p.  m.— Utility    service. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  tO  10:00  p.  m— National    Broadcasting  Company. 
1  hursday.    September    1 

6  :00  to  7  :00  p.  m—  Dinner   concert. 

7  :30  to  7  :-15  p.  m.— Utility   service. 
7  :4S  to  8  :00  p.  m. — Lecture. 

5  :00  to  9  :00  p.  m.— Concert. 

9:00    to    10:00    p.    m.— N.    B.   C.    program. 
Friday.    September    2 

6  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :30  to  S  :00  p.  m.— Program. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— National   Broadcasting  Company. 

Saturday.    September   3 

ti  :00  to  7  :00  p.  m. — Dinner   concert. 

8:00   to   9:00  p.   m.— National    Broadcasting  Company. 

10:00  to  12:00  p.  m. — Dance  music. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 
Sunday,    August    28 
12  :30  to  1  :30  p.  m. — Organ    recital. 

7:50  to  9:00  p.  m.— Services      from     Sixth     Church     of 
Christ   Scientist 

9  :00  to  10:00  p.  m.— Laura    Ellen    Windsor   and    pupils. 

10  :00  to  12  :00  p.  m.— Clyde   Cooper's   orchestra. 
Monday,   August   29 

8:2(>  to  10  :27  a.  m.— Musical   breakfast   program. 

10:27  to  10:30  a.  m.—U.    S.    weather   reports. 

10:30  to  11:00  a.  m.—Babette's    fashion    hints. 

11:00  to  12:00  m.— Organ   recital. 

12  :00  to  1  :00  p.  m. — Luncheon    program. 

4:00  to  5:00  p.  m.— KFWI  tea   party. 

5  :00  to  5  :30  p.  m. — Construction    reports, 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m.— Dinner  hour  concert. 
7:00  to  7  :15  p.m.— Sports  by  Geo.  T.  Davis. 
7:15  to  7:80  p.  m.— Advertising   talk. 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


8:00  to  9:00  p.  m.— Clyde  Cooper's  Roof  Garden  orches- 
tra. 

9:00  to  9:30  p.  m.— Geo.  Taylor  and  Clem  Kennedy 

9:30  to  10:00  p.  m.—  Darneille  Sisters. 

10:00  p.m. — Weather  and    police  reports. 

10:03  to  12:00  p.  m—  Clyde  Cooper's  Roof  Garden  or- 
chestra. 

Tuesday,    August    30 

7  :00,  7  :30  and  S  :00  a.  m.— Health    exercises. 
8:20  to  10  :27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m. — U.    S.    weather   reports. 

10  :30  to  11 :00  a.  m.— Beauty  hints. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 

12  :30  to  1 :00  p.  m.— Organ   recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1 :30  to  2  :00  p.  m. — Cowell  Dein,   piano  and   banjo. 

6  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 
7:00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15  to  7  :30  p.  m.—  KFWI   Builders  of  Progress  Club. 

8  :00  to  9:00  p.  m.— Clyde  Cooper's  orchestra. 

9  :00  to  10  :00  p.  m. — Barnes    Vaudeville    Agency. 
10:00  p.m. — Weather  and    police   reports. 

10  :03  to  11 :00  p.  m. — Clyde   Cooper's   orchestra. 

11 :00  to  12  :O0  p.  m. — Zezz  Black's  mysterious  hour. 
Wednesday,  August  31 

7  :00.  7  :30  and  8  :00  a.  m.— Health    exercises. 
8:20  to  10:27  a.  m. — Musical  breakfast  program. 
10:27  to  10:30  a.  m. — U.    S.    weather    reports. 

10  :30  to  11:00  a.  m.— Cynthia    Grey's    column. 
11:00  to  12:00  m.— Organ  recital. 
12  :00  to  12  :30  p.  m. — Luncheon    program. 
12:30  to  1:00  p.  m. — Organ   recital. 
1 :00  to  1 :30  p.  m. — Country  store. 
5  :00  to  5  :30  p.  m. — Construction   reports. 
5  :30  to  6  :00  p.  m. — Theatrical  announcements. 
6:00  to  7  :00  p.  m. — Louis   Donato   and   Jack   Kelsey. 
7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :30  p.  m.— Studio  program. 

8:00  to  9:00  p.  m. — Program  by  Jerry  Warner,  singing 
banjoist. 

9  :00  to  10  :00  p.  m.— Clifford    Schneider,    baritone. 
10:00  p.  m. — Weather  and    police   reports. 
10:03  to  12:00  p.  m.— Clyde  Cooper's   orchestra. 
Thursday.     September    1 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8  :20  to  10  :27  a.  m.— Musical    breakfast  program. 
10:27  to  10:30  a.  m.  —  U.    S.    weather    reports. 

10  :30  to  II  :00  a.  m.— Fashion  hints   by   Babette. 
12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 
12:30  to  1:00  p.  m.— Organ    recital. 

1 :00  to  1 :30  p.  m.— Country   store. 

4  :00  to  5:00  p.  m.— KFWI   tea   party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  'i  :00  p.  m.— Theatrical    announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.   Davis. 
7:15  to  7:80  p.m.— Kenneth  A.  Millican, 

8:00  to  9:00  p.  m.— Studio  program  by   Wm.  Johnson. 
9:00  to  9:30  p.  m.— Gloria    Del    Rae. 

0:8 11 :00  p.  m.~  Bill   Bennett. 

11 :00  to  12  :00  p.  m.-    Clyde    C r's   orchestra. 

Friday.    September    2 

7  :00,  7  :30  and  8  :00  a.  m.      Exercise    hour. 

8 :20  to  lfi  :27  a.  m.—  Musical   breakfast   program. 
10:27  to  10:30a.  m.     U.   s.   weather   reports. 

10  :30  to  11 :00  a.  m.—  Beauty    hints. 

11  :00  to  12:00  m.     Organ   recital. 

12  :00  to  12  :80  p.  m.      M  listen  I    luncheon    program. 
12:30  to  I  :00  p.  m.-  Organ    recital. 

1 :00  to  l  :80  p.  m.     Country  store, 

1:80  to  8:00  p.  m.     Cowell  item,  banjo  and  piano. 

4:00  to  5:00  p.  m.-  KFWI    ten    party. 

6  :iii)  in  5  i.'iii  p.  m.     Construction   reports. 

G  :80  tn  G  :00  p.  m.-  Theatrical  announcements. 

fi  :00  to  7  : 00  p.  m.       Prog  n  m    arranged    liy    Irene   Smith. 

7 :00  to  7 :15  p.  m.     Sports  by  Geo.  T.  Davis. 

7  :U  to  7 :80  p.  m.— Talk  by  B.  S.  Daniels. 

s  :tni  tn  !i  :ini  p.  m.     Clyde  Cooper's  orchestra. 
9:00  to  10:00  p.  m.     California  Sunshine  Boys. 
in  :00  p.  m,   -  Weather  and   police  i  ■ 
10  :08  to  12  :00  p.  m.     Clyds  Cooper's  orchi 

Saturdny.    August    2S 

7  :00,  T  :80  and  8  :00  a.  m. — Exercise  hour 
s  :20  to  lu  -.21  a,  m.     Musical  breakfast    program. 
10 :27  to  10 :80  a.  m.     V.    s.    weather   reports. 
10:80  to  11:00a.  m. — Cynthia  Grey's  column. 

12:0 t2:80p    m       Musical    luncheon    program. 

12  :80  to  l  :00  p.  tn.  Organ  recital. 
i  00  I-  i  10  iv  m.  Country  store. 
5  i"1  bo  6  :80  p.  m.-  Conatrud  toi 

5  i80  to  ,;  :00  !•-  m.      Theatrical    annoum-eim-nts. 

I    00  to  ■  :00  p.  m,     Dtan  tr  hour  concert. 

i:16p.  m.     Sports  by  Geo,  T.   Davis, 

r :80p.m.     Geo.  Taylor  and  Clem  Kennedy. 

8:00  to  i>  :<iii  p.  ni.  xandrofT.   soprano. 

8:00  to  12:00  p.  m.-    Clyde   Coopers   orchestra. 

12:00  to  2 :80  a.m.      KFWI   hour,  of  mirth  . 


WANTED 

Young  Attorney  or  Law  Student  who 
desires  practical  instruction  and  ex- 

f>erience   to  associate    with    established 
aw   lirm.    Good   opportunitv  for  right 
party.  Investment  required. 
cAddras  for  mtertiat :  P.  O.  Box  No.  647 
BURLINGAME,  CALIF. 


KJR— NORTHWEST    RADIO    CO. 
„       ,  SEATTLE— 348 

Sunday.    August    28 

6  :00    to    7  :45    p.    m.— Dinner    Hour    Concert. 

7:45   to   8:00   p.  m.— Twilight  Organ   Hour. 

8:00    to    9:15    p.    m. — Evening    services. 

9:15   to   10:45  p.   m. — Camlin  Hotel  concert  orchestra. 

Monday,    August    29 

5  :40    to    6  :00   p.    m. — Stock   quotations. 

6 :00    to    6 :30    p.    m. — Time    signals,    sport    news. 

6:30  to  8:00  p.  m. — Henri  Damski's  concert  orchestra 

8 :00    to    10 :00   p.   m. — Studio   program. 

10:00    p.    m. — Time    signals. 

Tuesday.   August   30 

5  :40    to    6  :00    p.    m. — Stock    quotations. 

6  :00   to   6  :30    p.   m. — Time  signals,   sports    news. 

15  :30  to  8  :00  p.  m. — Camlin  Hotel  concert  orchestra. 

8:00   to    10:00   p.    m.— Studio   program. 

10:00    p.    m. — Time    signals. 

10:00    to    11:00    p.    m. — Vic    Meyers*    dance    orchestra. 

Wednesday,  August  31 

5 :40    to    6 :00    p.    m. — Stock    quotations. 

0:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6  :30    to    8  :00    p.    m. — Camlin    Hotel   concert  orchestra. 

8:00    to    10:00    p.    m.— Studio    program. 

10:00    p.    m. — Time   signals. 

Thursday.    September    1 

5  :40  to  6  :00  p.   m. — Stock  quotations. 

6 :00    to    6 :30    p.    m. — Time    signals,    sport    news. 

(i  :30    to    8 :00    p.    m. — Camlin   Hotel    concert  orchestra. 

8  :00    to    9  :00    p.    m. — Studio    program. 

9  :00  to   10  :00  p.  m. — Concert  by  Henri  Damski's  or- 

chestra. 
10:00    p.    m. — Time    signals. 
Friday,    September    2 
5:40    to   6:00   p.    m. — Stock   quotations. 
6:00    to    6:30    p.    m. — Time   signals,    sport    news. 
6:30   to    8:00    p.   m. — Camlin    Hotel    concert   orchestra. 
8:00    to    10:00    p.    m. — Studio    program. 
10:00    to    11:00  p.    m. — Vic   Meyers'    dance   orchestra. 
Saturday,    September    3 
5 :40    to    6  :00    p.    m. — Stock    quotations. 
6:00    to    6:30    p.    m. — Time    signals. 
6:30  to  8:00  p.  m. — Camlin  Hotel   concert  orchestra. 
8:00    to    10:00    p.    m.— Studio    program. 
10:00    p.    m. — Time   signals. 

Society 

(Continued  from  page  5) 
Mr.  and  Mrs.  W.  V.  P.  Campbell,  Mrs. 
E.  F.  Condon  and  daughter,  of  Los 
Angeles ;  Mr.  and  Mrs.  J.  R.  Riley  of 
Los  Angeles;  Miss  Ethel  Rosen  and 
Miss  Effie  Rosen  of  Hollywood;  Mr. 
Francis  X.  Bushman  of  Hollywood; 
Mr.  J.  French  and  family  of  Los  An- 
geles ;  Mr.  and  Mrs.  R.  J.  McHugh  of 
Los  Angeles ;  Mr.  and  Mrs.  Lou  Rog- 
ers of  Los  Angeles;  Miss  Virginia 
Pearson  of  Hollywood;  Mr.  F.  C. 
Thornley  of  Coronado ;  and  Mr.  G.  C. 
Noble  of  Hollywood. 

*  *     * 

Mr.  and  Mrs.  Charles  Hirshfeld  en- 
tertained at  an  elaborately  appointed 
dinner  given  at  the  Fairmont  Hotel 
on  Tuesday,  in  honor  of  Mrs.  Bud 
Meyer  of  New  York  who  is  visiting 
her     sister.     Mrs.     Zachery     Taylor 

Coney,  at  Belvedere. 

*  *     * 

Dr.  and  Mrs.  Sumner  Everyingham 
and  Mr.  and  Mrs.  H.  N.  Atkinson  are 
entertaining  at  a  studio  supper  at  the 
Fairmont  Hotel  Saturday  evening  for 
-Miss  Alice  Seckels  and  Mr.  and  Mrs. 
James  Shakelford  Hines.  all  of  whom 

have  recently  returned  from  Europe. 

*  *     * 

Courtesy  Era 

Police  Judge  Leonard  states  that 
he  has  adopted  a  policy  of  leniency  to- 
ward the  visitor  in  Santa  Cruz.  He 
explains  to  each  stranger  appearing 
before  the  bench  on  a  parking  charge, 
the  details  of  the  Santa  Cruz  law  and 
grants  them  freedom  from  fine  but 
advises  against  repetition  of  the  in- 
fractions. His  policy  has  been  warmly 
commended  by  Mayor  Swanton.  one 
of  whose  election  planks  demanded 
"courtesy  to  the  stranger." 


N.    W.    CORNER 

POLK  and  POST  STS. 


Phone  Sutter   3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &    Company) 

CLOCKMAKERS     AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


IN  THE  SUPERIOR  COURT 

of   the   State  of    California,    in  and    for  the 
City    and    County    of    San    Francisco 

Margaret  Vanderhoogt.  Plaintiff,  vs.  John  W.  B. 
Vanderhoogt.    Defendant. 

No.   1S4626. 

Action  brought  in  the  Superior  Court  of  the  State 
of  California  in  and  for  the  City  and  County  of  San 
Francisco,  and  the  complaint  filed  in  the  office  of 
Hit     (aunty   Clerk  of  said   City  and   County. 

The  people  of  the  State  of  California  send  greeting 
to:  John  W.  B.  Vanderhoogt.   Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  :mainst  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  State  of  California,  in  and 
for  the  City  and  County  of  San  Francisco,  and  to 
answer  the  Complaint  filed  therein  within  ten  days 
(exclusive  of  the  day  of  service)  after  the  service  on 
you  .it'  this  summons,  if  served  within  this  City  and 
County;    or    if    served    elsewhere    within    thirty    days. 

Th>?  said  act  inn  is  brought  to  obtain  a  judgment 
and  decree  of  this  Court  dissolving  the  bonds  of  ma- 
trimony now  existing  between  plaint  iff  and  defend- 
ant, -in  the  grounds  of  defendant's  wilful  desertion 
and  wilful  neglect,  also  for  general  relief,  as  will 
more  fully  appear  in  the  Complaint  on  file,  to  which 
reference    is    hereby    made. 

And  you  are  hereby  notified  that  unless  you  appear 
and  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  damages  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  fur  other  relief  demanded  in  the 
complaint. 

Given  under  my  hand  .md  the  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  for  the  City 
and   County   of   San    Francisco. 

Dated    this    twenty-seventh    day   of  July,    1927. 

H.    I.   MULCREVY.   Clerk. 
By  J.  J.  RAFFERTY.   Deputy  Clerk. 
.Scab 

•    In    Lewis.    4  73    Mills    Bldg..    San    Francisco, 
rney   for   Plaintiff. 

ASSESSMENT   NOTICE: 
The  MINERAL   DEVELOPMENT  COMPANY,  loca- 
tion   of    principal    place    of    business.    San    Francisco, 
Calif. 

Notice    is    hereby    given    that    at    a    meeting   of    the 
Directors    held    on    the    2nd    day    of    August.    1927,    an 
r.ent  of  one-half  cent  per  share  was  levied  upon 
»ued    capital    stock    of    the    corporation    payable 
immediately   in    lecal   money  of  the  United  States,  to 
the    Secretary,    at    the    office    of    the    company.    Room 
-indnock    Building.   San    Francisco,   Calif. 
Any    stock    on    which    this    assessment    shall    remain 
unpaid    on    the    5th    day    of    September.    1927    will    be 
delinquent  and    advertised    for  sale  at   puhlic  auction. 
and    unless    payment    is    made   before,    will    be  sold  on 
the    27th    <i.:  -r.    1927    to    pay   the 

delinqi:^  -*.    together    '  adver- 

tising  and    expense   of  sale. 

M.  J     -  --?t*ry. 

'    nadnoek    Building, 
..I  if. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


Fallen  Leaf  Lodge 

The  Ideal  Tahoe  Resort 

Located  on   Fallen   Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

Qood  yishingr  Hiking  *  'Boating 

Comfortable  rooms,  tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  O.,  Lake  Tahoe,  Calif. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For   All    Occasions 

Day   and   Night 

City    Sightseeing-      -----     $3.00  per  hour 

Shopping    --------       2.50  per  hour 

Short    Trips,    Taxicab    Rates 

PROSPECT 

58o  Post.  St.. 
4UUU  San  Francisco 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA  STREET— GARFIELD    844 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  Francisco 

Phone  Douglas  3084 


WHO'S  WHO  AND  WHERE 

Society  folks  both  in  the  city  and 
at  the  pleasure  resorts  are  already 
turning  their  attention  to  Autumn 
festivities. 

Many  prominent  people  are  still  in 
the  country,  reluctant  to  return  to 
their  urban  duties  and  social  affairs. 
Although  school  opened  this  week, 
there  are  many  of  the  elite  still  lin- 
gering in  hotels  where  country  air 
and  out-of-door  events  are  lures  to 
hold  their  interest. 

San  Francisco's  hotels  are  buzzing 
with  life.  Dinners,  tea  parties,  sup- 
pers and  any  number  of  bridge  par- 
ties are  already  crowding  the  social 
calendar. 

Everywhere  there  is  life — abund- 
ant, radiant  life  and  all  of  the 
famous  hotels  of  California  see  a 
busy  season  ahead. 

In  fact,  from  our  own  point  of  view, 
there  is  not  to  be  a  dull  moment — 
within  the  social  realm,  this  glorious 
season. 


Moonlight  Picnic 

Think  of  having  a  moonlight  picnic 
on  horseback. 

Well,  that  is  what  the  young  folks 
planned  at  Feather  River  Inn  while 
the  older  folks  joined  them  in  auto- 
mobiles at  the  rendezvous  where  a 
delicious  supper  was  cooked  out-of- 
doors. 

Those  who  rode  horseback  to  the 
scene  of  the  picnic  included:  Mrs.  B. 
M.  Carlisle  and  her  son  "Bud,"  Miss 
Jane  and  Betty  Leighton,  Miss  Mar- 
ion and  Doris  Glaenzer,  Arthur 
Simons,  Hugh  Leighton  Jr.,  Marjorie 
Semple,  Alfred  Cook,  Trescott  Buell. 


Old  Fashioned  Evening 

An  affair  that  was  particularly  en- 
joyable was  an  old-fashioned  eve- 
ning with  games  around  the  fire  in 
the  "Play  House,"  the  party  winding 
up  with  a  Virginia  Reel.  Among  those 
participating  were  Mr.  and  Mrs.  A. 
C.  McLaughlin,  Mr.  and  Mrs.  G.  W. 
Eames,  Miss  Evelyn  McLaughlin, 
Miss  Marion  and  Doris  Glaenzer,  Mr 
and  Mrs.  B.  M.  Carlisle,  Bud  Carlisle 
William  Roe,  Jane  Leighton  and 
Hugh  Leighton,  and  many  others, 
about  sixty  guests  in  all.  It  was  im- 
mensely enjoyed. 

Recent  arrivals  at  Feather  River 
Inn  include  Mr.  and  Mrs.  Austen  Bid- 
die,  Mrs.  Marshall  Hale  and  Mrs.  F.  I. 
Raymond  and  her  mother,  Mrs.  W. 
W.  Young. 


"Sweetheart,  do  you  believe  mar- 
riages are  made  in  heaven?" 

"Probably.  Heaven  only  knows 
why  some  are  made."— Western  Re- 
serve Red  Cat. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
Jairways 

Swimming,  natural  hot 
water;  dancing;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.    0.    COMSTOCK, 

M  A  N  A  C  E  R 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof   Hotel. 
Write   for   Booklet. 

T.    H.    CORCORAN.    Agua   Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 


French  and  Italian  Dinners—  Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean  Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


EVELYN  GRAINGER,  by  George  F. 

Hummel.    Boni  &  Liveright;  S2.50. 

We  are  told  that  this  is  a  story  of 
modern  life  and  manners  and  customs 
— which  seem  to  form  the  basis  of 
endless  discussion  now-a-days  be- 
tween the  modern  sophists  and  those 
of  the  more  Victorian  vintage. 

Evelyn  Grainger  evidently  means 
all  right  when  she  starts  out.  She 
has  the  puritanical  ancestry  that 
should  have  stood  her  in  good  stead, 
but  she  seems  to  have  been  innoculat- 
ed  with  that  modern  serum  "It," 
which  means  she  just  can't  help  her- 
self so  there's  no  use  trying! 

She  is  young,  beautiful  and  mag- 
netic, naturally!  She  marries  well, 
but  she  and  friend  husband  drift 
apart  to  a  certain  extent.  She  finally 
acquires  a  soul-mate  in  a  young  lad 
whom  she  meets  at  a  summer  resort 
and  —  well,  Evelyn  ought  to  be 
ashamed  of  herself,  but  she  isn't — she 
is  really  more  terrified  at  being  dis- 
covered by  her  husband,  John  Ferris, 
who  arrives  sooner  than  he  is  expect- 
ed. After  a  narrow  escape  from  an 
almost  impossible  dilemma  and  its 
Subsequent  denouement,  she  thank- 
fully proceeds  to  behave  according  to 
convention  until  after  John's  death. 

At  the  age  of  forty-five,  when  her 
two  children  are  of  college  age,  she 
meets  a  college  professor.  After  his 
first  dissertation  on  the  subject  of 
marriage  we  all  know  just  what  is 
going  to  happen.  By  this  time  Evelyn 
is  surely  old  enough  to  know  better; 
but  we  have  to  close  our  eyes  to  the 
inevitable  and  proceed  to  gloss  over 
the  next  six  months  or  so  of  happi- 
ness and  woes,  pleasures  and  trials. 
of  diverse  sorts,  until  they  finally  de- 
cide to  become  actually  married. 

Evelyn  is  a  clever  woman  in  her 
own  way.  although  an  empty-headed 
doll  in  others.  After  their  marriage, 
with  her  money  (which,  through 
gifts  to  her  children  she  has  reduced 
to  a  minimum  for  her.  but  which 
seems  like  a  fortune  to  him),  she 
starts  him  off  right  in  a  business  way. 
albeit  over  his  protests.  Being  a  man 
of  real  natural  ability  in  this  chosen 
line  of  work  (he  has  only  adopted  the 
professorship  as  a  means  of  earning 
his  daily  bread),  and  with  her  weal- 
thy relatives  behind  him.  he  even- 
tually becames  a  man  of  affairs.  His 
position  is  somewhat  shaken  during 
the  World  war  (he  is  a  Tolak  by 
birth),  but  the  toppling  structure  is 


Edited  by  Florence  de  Long 

preserved  after  the  Armistice  is 
signed  and  all  should  go  on  happily 
ever  after. 

But,  unfortunately,  the  past  is  sub- 
consciously too  much  in  the  back  of 
her  mind.  She  is  ten  years  older  than 
her  husband,  and  now  becomes  fear- 
ful of  his  beginning  to  look  with  wist- 
ful eyes  upon  the  younger  generation. 
She  fears  the  flapper  who  is  begin- 
ning to  come  into  her  own;  she  is 
jealous  of  the  energetic  war  workers 
who  are  returning  home  with  so  much 
to  talk  about  and  so  much  to  do.  She 
imagines  that  her  husband  cannot  be 
satisfied  with  her,  and  makes  at- 
tempts in  a  feeble  way  to  keep  in  step 
with  him.  She  cannot  be  content  with 
the  peaceful  humdrum  life.  In  a  spirit 
of  unrest  she  finds  flaws,  picks  quar- 
rels, and  when  he  reminds  her  deli- 
cately of  the  past,  she  is  inconsistent 
enough  to  become  offended. 

Finally  it  is  over.  Better  to  dive 
through  into  clear  water  than  to  be 
forever  stirring  up  the  muck  in  the 
shallows.  However,  this  does  not 
mean  that  she  spends  the  rest'  of  her 
life  in  repentance  or  in  sorrow.  Her 
triumphant  cry  on  her  sixtieth  birth- 
day indicates  that  she  has  lived  her 
"modern"  life  to  the  full,  and  as  far 
as  site  is  concerned,  she  is  perfectly 

satisfied. 

*     *     * 

AT  PAUL  ELDERS 

The  fall  series  of  events  in  the  Paul 
Elder  Gallery  will  start  in  September. 
The  calendar  is  of  unusual  interest 
and  variety  and  includes  authors'  aft- 
ernoons, lectures,  exhibitions,  dra- 
matic readings,  and  other  cultural  ac- 
tivities. 

Dr.  David  Starr  Jordan,  Prof.  Ar- 
thur W.  Ryder  and  Stephen  Child, 
landscape  architect,  will  appear  in  the 
series  of  authors'  afternoons  which 
will  be  opened  on  Saturday,  Septem- 
ber 10th,  by  Louis  L.  De  Jean,  "poet 
laureate  of  aviation,"  with  an  ad- 
dress on  "Men  Who  Fly — and  Why." 

Late  plays  and  poetry  are  to  be 
interpreted  by  Mrs.  Hugh  Brown, 
who  will  give  a  series  of  seven  Thurs- 
day afternoon  readings,  and  Mrs. 
Laurel  Conwell  Bias  will  read  the 
gripping  play  of  the  hour,  "Capon- 
sacchi." 

Among  the  lectures  are  two  series 
to  be  given  by  Mrs.  Juliet  James. 
One  series  will  begin  Wednesday 
morning.  August  31st.  The  other, 
Friday  morning,  September  2nd. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 

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16 


THE  SAN  FRANCISCO  NEWS  LETTER 

American  Aviatianica 

By  Lieut.  Blaine  Stubblefield 

(Editor's  Note:  Next  week  Lieut.  Stubblefield  will 
favor  us  with  some  outstanding  facts  regarding  aeronau- 
tics, to  offset  this  article  on  the  fictitious  ideas  which  the 
general  public  holds  in  connection  with  the  great  game 
of  flying.) 


August  27,  1927 


"My  what  a  big  fan  that  airplane  has!" 

A  heavy  slipstream  from  the  out-going  air  mail's  prop 
threw  a  half  hitch  in  the  sweet  girl's  skirt,  discovering 
two  sun-burned  knees. 

"That  engine  must  get  dreadfully  hot  to  need  such  a 
breeze  on  it!  Why  the  fan  on  father's  car  isn't  half  that 
big.   It  honestly  isn't!" 

That  is  what  SHE  said. 

And  it  would  seem  that  our  friends  of  popular  fiction, 
and  fiction's  friends,  the  public,  in  writing  and  speaking 
about  the  exotic  art  of  flying,  are  inspired  by  the  above 
quoted  Gretchen. 

All  of  God's  chil'en  haven't  got  wings,  but  they  like  to 
imagine  they  have,  and  pretend  they  know  how  to  use 
them.  We  all  like  to  feel  familiar  with  things.  While 
those  few  who  have  wings  are  out  buzzing  up  gasoline, 
the  rest  of  mankind  gathers  around  the  coal  stove  or  the 
ice  box  and  plays  at  that  well-known  and  dizzy  sport — 
indoor  aviation.  And  out  of  this  ground  school  of  high- 
er flying  comes  most  of  the  data  used  by  short  story 
writers  and  sidewalk  "tale"  spinners. 

This  literature  and  lore,  if  squeezed  into  a  25-foot 
shelf,  would  form  a  compendium  of  useful  misinformation 
from  which  any  assiduous  text-booker  might  glean  a 
volume  to  be  entitled  "American  Aviatianica" — or  a  word 
to  that  effect — ten  easy  lessons  in  parlor  split-tails  and 
street  corner  side-slips.  All  of  which,  if  crisply  para- 
graphed, would  give  us  an  aero-credo,  teaching  all  those 
ethereal  precepts  already  well  understood  by  the  kiwi 
world — a  ready  reference  to  aeronautical  errata.  First 
giving  due  credit  for  our  method  to  the  "Bad  boy  of  Bal- 
timore" and  his  witty  friend  George  Jean,  let  us  quote 
briefly  from  the  Aviatianica. 

That  when  its  motor  stops  an  airplane  will  fall. 

That  if  one  flies  into  a  cloud  he  will  not  be  able  to  tell 
whether  he  is  right-side-up  or  not. 

That  if  the  engine  stops  and  the  pilot  makes  a  landing 
he  has  shown  himself  an  expert. 

That  aviators  are  the  cream  of  young  manhood. 

That  all  pilots  are  brave  and  venturesome. 

That  young  women  fall  in  love  with  flyers  at  sight. 

That  airplanes  can  fly  slowly  or  lazily. 

That  aircraft  in  windstorms  are  subject  to  great 
strains. 

That  if  one  looks  down  from  a  plane  he  sees  the  ground 
flying  along  beneath  as  it  does  from  a  train  window. 

That  if  one  goes  up  high  enough  he  cannot  see  the 
ground  at  all. 

That  the  engine  is  controlled  by  a  foot  throttle  on  which 
the  pilot  treads  as  he  takes  the  curves  and  steep  grades. 

That  an  aviator  in  flight  eats  only  chicken  sandwiches. 

That  airplane  wings  are  made  of  silk. 

That  low  flying  is  dangerous  because  one  may  run  into 
something. 

That  only  skilful  flyers  can  do  loops  and  spins. 

That  air  pockets  exist. 

That  air  pockets  cause  airplanes  to  fall. 

That  when  a  plane  lands  it  jars  everybody  in  it. 

That  airplane  engines  run  extremely  fast. 

That  looking  down  from  a  high  altitude  makes  one 
sick  or  dizzy. 


That  a  ship  is  brought  down  for  a  landing  with  the 
power  on. 

That  all  airplanes  fly  at  least  100  miles  per  hour. 

That  air  mail  letters  may  be  dropped  only  in  red,  white, 
and  blue  mail  boxes. 

That  Lindbergh  was  handicapped  because  he  couldn't 
see  in  front  of  his  ship. 

That  one  must  use  an  air  mail  stamp  to  post  an  air 
mail  letter. 

That  as  one  rises  in  the  air  the  horizon  seems  to  go 
down. 

That  airplanes  cannot  fly  in  the  rain  without  getting 
water  in  their  carburetors. 

That  ladies  with  pink-eyed  dogs  will  some  day  prome- 
nade the  hurricane  decks  of  air  liners,  exposed  to  the  full 
blast  of  the  wind. 

That  one  must  have  an  air  mail  envelope  to  send  an  air 
mail  letter. 

That  an  airplane  will  fly  only  with  special  gasoline. 

That  Eddie  Stinson  could  fly  up-side-down  as  long  and 
as  far  as  he  wanted  to. 

That  one  cannot  breathe  while  dropping  swiftly 
through  the  air. 

That  air  mail  letters  will  go  only  where  the  air  mail 
routes  are  traced  on  the  map. 

That  a  ship  in  a  tail  spin  descends  tail  first. 

That  hinterland  natives  always  run  and  hide  when  they 
see  a  flying  machine. 

That  a  forced  landing  is  a  wreck. 

That  old  people  should  not  fly,  and  that  it  is  hot  news 
if  they  do. 

That  it  is  difficult  to  take  a  plane  off  against  the  wind. 

That  a  pilot  can  fly  in  the  night  to  a  given  point  simply 
by  following  a  compass. 

That  an  airplane  being  stunted  is  likely  to  fall. 

That  pilots  are  all  keyed  up  before  a  hop. 

That  women  worry  while  their  husbands  are  flying. 

That  world  war  aviators  pursued  every  German  ship 
they  saw.  hoping  to  pick  a  fight. 

That  it  is  difficult  to  breathe  while  flying  over  high 
mountains. 

That  unless  one  is  strapped  into  the  cock-pit  he  will 
fall  out. 

That  all  the  stories  told  by  fivers  are  true. 

*  *     * 

Coroner  (at  inquest)— What  happened  when  your  hus- 
band put  the  tube  from  the  heater  into  his  mouth' 
Wife— He  stood  aghast.   Heh,  heh ! 

— Cornell  Widow. 

*  *     * 

You  can  fool  some  of  the  people  all  the  time  and  all  of 
the  people  some  of  the  time,  but  the  rest  of  the  time  the 
joints  are  padlocked.  Judge 

"What  rent  do  you  pay?" 

"I  don't  pay  it." 

"What  would  it  be  if  you  did  pay  it?" 

"A  miracle."  — Rutger's  Chanticleer. 

*  *     * 

"Beware  of  the  dogs,"  said  the  experienced  guest  to 
his  friend,  as  they  started  on  Lucretia  Borgia's  picnic. 

— Yale  Record. 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


From  Brighter  Pens  Than  Ours 


She — Aren't  you  ever  afraid  of  losing  control  of  your 


car: 


He — Constantly;  I'm  two  installments  behind  already. 

— Everybody's  Weekly. 


"I  keep  on  reading  about  capital  and  labor,  but  I  can 
never  understand  about  it." 

"But  it's  very  simple.     You  give  me  ten  duros ;  that's 
the  capital." 

"And  the  labor?" 

"That's  what  you  have  getting  it  back  from  me. 

— De  Excelsior,  Madrid. 


If  all  the  college  boys  who  slept  in  class  were  placed 
end  to  end  they  would  be  much  more  comfortable. 

— Cornell  Widow. 


"How  are  the  fish  in  this  lake?" 
"Perfectly  contented." 


"Look  here,"  shouted  the  agitated  customer,  rushing 
into  the  chemist's  shop,  "you  gave  me  strychnine  instead 
of  quinine." 

"Then  that  will  be  another  fourpence,  sir,"  said  the  as- 
sistant.— Tit  Bits. 


"I  could  die  dancing,"  he  declaimed  as  he  walked  all 
over  her  feet. 

"Maybe  so,"  she  agreed ;  "but  we  don't  need  to  make  a 
death  pact  out  of  it." — Pitt  Panther. 


Mrs.  Biggs — My  old  man  goes  out  for  a  constitutional 
every  evening.     Does  yours? 

Mrs.  Wiggs — No,  my  dear;  we  always  keep  a  drop  in 
the  lodgings. — Humorist. 


Wife— The  wolf  is  at  the  door. 

Hubby — Tell  him  I  can't  pay  the  rent  today. 


The  average  married  man  wouldn't  object  to  his  wife 
wearing  her  skirts  a  little  shorter  if  she'd  only  wear  them 
a  little  longer. 


When  a  woman  goes  up  in  the  air  she  usually  lands  on 
her  husband. 


Beryl — Should  a  man  propose  to  a  girl  on  his  knees? 
Barbara — Either  that  or  she  should  get  off. — Answers. 


If  a  man  kills  a  quart — that  isn't  news;  but  if  a  quart 
kills  a  man — that  isn't  news  either. — California  Pelican. 


California  Tax  Payers  Association  finds  that  several 
millions  of  dollars  are  spent  every  year  in  California  in 
transporting  school  children  from  their  homes  to  school. 
The  Educational  Committee  has  therefore  published  a 
booklet  with  the  hope  that  these  millions  may  be  prop- 
erly accounted  for  and  possible  improvements  and  eco- 
nomies made. 

•     •     • 

Well,  women  at  least  do  not  have  to  worry  about  their 
skirts  getting  baggy  at  the  knees. 

— Washington  Dirge. 

»     »     • 

"Jim  proposed  to  me  again." 

"What  did  he  propose  this  time?" — X.  Y.  I".  Medley. 


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18 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


A?***!*. 


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By  E.  V.  WELLER 
National  Automobile  Club 

Auto  Oddities 

One  of  the  most  interesting  points 
visited  by  the  motorist  over  the  Na- 
tional Old  Trails  route  in  New  Mexico, 
is  the  city  of  Santa  Fe,  the  oldest  seat 
of  government  in  the  United  States. 

Nestling  beneath  the  rugged  peaks 
of  the  Sangre  de  Cristo  Mountains, 
lies  this  ancient  city  of  Holy  Faith. 
Not  only  is  Santa  Fe  the  capital  of 
the  state  in  which  it  is  situated,  but 
it  is  the  capital  of  a  dim  historic  past 
in  which  the  cliff  dwellers  and  Pueblo 
Indians  were  the  central  figures. 
Right  at  the  doors  of  this  interesting 
city  is  the  land  of  the  cliff  dwellers 
with  its  mysterious  remains  and  le- 
gends inscribed  on  rocks,  ever  puzz- 
ling to  archeologists. 

At  short  distances  from  Santa  Fe 
are  numerous  Indian  villages  where 
motorists  may  view  the  ancient  rites 
and  ceremonies  that  resemble  those 
performed  before  the  advent  of  Co- 
lumbus. 

In  1605  Juan  de  Onato  founded  the 
Villa  of  Santa  Fe,  and  many  of  the 
buildings  of  that  day  still  remain,  the 
principal  one  being  the  old  chapel  of 
San  Miguel.  The  Palace  of  Gover- 
nors is  now  a  seat  of  culture,  housing 
the  American  School  of  Archeology. 
Here  it  was  that  General  Kearny 
raised  the  American  flag  in  1846  and 
where  Kit  Carson  and  other  brave 
frontiersmen  made  their  headquar- 
ters when  the  town  was  the  western 
outpost  of  American  civilization. 
This  building,  located  on  the  Plaza  at 
Santa  Fe,  has  seen  the  rulers  of  Spain, 


the  Pueblo  Indians,  Spain  again,  then 
Mexico  and  finally,  America,  hold 
sway  and  rule  an  enormous  empire. 

This  city  is  also  the  location  of  the 
State  Museum,  a  splendid  building 
founded  on  the  Pueblo  and  Mission 
type  of  architecture  and  containing  a 
very  interesting  collection  of  Indian 
and  early  Spanish  trophies,  and  also 
containing  a  fine  Art  Gallery  where 
the  work  of  visiting  artists  is  exhib- 
ited. Within  an  area  of  50  miles 
around  Santa  Fe  are  the  remains  of 
civilization  contemporary  with  the 
Mammoth  and  the  Great  Lava  Flow. 


Cooler  nights  and  lower  water  are 
responsible  for  the  best  fishing  of  the 
season  at  Rush  and  Leevining  Creeks, 
and  June,  Gull,  Gem  and  Agnew 
Lakes  in  the  Bishop  district. 


The  fish  house  at  June  Lake  has 
been  the  center  of  attraction  for  some 
time  for  it  has  been  hung  full  of  fish 
during  the  last  few  weeks.  The  cool 
nights  prevent  night  feeding  and 
therefore  the  day  fishing  is  en- 
hanced. The  best  bait  at  this  time 
is  spinners,  worms  and  salmon  eggs, 
while  the  best  flies  are  Coachman  or 
any  brown  or  gray  flies. 


Approximately  8300,000,000  worth 
of  automotive  vehicles  were  stolen 
in  the  United  States  during  1926. 


Gasoline  consumption  in  California 
during  the  first  six  months  of  1927 
amounted  to  489,149,000  gallons.  This 
is  an  approximate  increase  of  15  per 
cent  over  the  corresponding  period 
of  last  year. 


Santa  Cruz  To  Be 
Scene  for  New  Movie 

Mayor  F.  W.  Swanton  has  received 
a  message  from  Jack  Hoxie,  famed 
star  of  western  motion  picture 
dramas,  stating  that  the  latter  will 
arrive  in  Santa  Cruz  within  a  few- 
days  with  a  supporting  company  of 
one  hundred  persons  for  the  filming 
of  a  super-special  western  drama. 
Hoxie  plans  to  erect  an  exact  replica 
of  the  famous  Wyoming  "Dude 
Ranch"  in  the  Santa  Cruz  mountains. 


GEO.  W.  KNIGHT 

Cleaning  Service 

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Phone  Market   7913 

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(Hotel  Canterbury  Bide) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


August  27,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


WHERE  SHALL  I  WALK 

Where  shall  I  walk  with  my  new  love? 

Not  by  the  sea ; 
There  my  old  and  faithless  love 

Used  to  walk  with  me. 

Shall  I  meet  her  in  the  wood? 

Better  elsewhere : 
By  yon  tree  my  old  love  stood; 

She  will  still  be  there. 

Shall  I  climb  with  her  this  hill 

Warm  with  autumn's  gold? 
Nay  I  cannot:  she  I  loved 

Walked  once  there  of  old. 

Where  then  shall  I  go  with  her? 

Up  a  city  street; 
The  tread  of  hosts  who  travel  there 

Will  drown  my  old  love's  feet. 

— Wilson  MacDonald  in  Scribner's. 

*     *     * 


AN  EPITAPH  ON  BAD  ROADS 

They  took  a  little  gravel, 

And  took  a  little  tar, 
With  various  ingredients 

Imported  from  afar; 
They  hammered  it  and  rolled  it. 

And  when  they  went  away 
They  said  they  had  a  good  street 

To  last  for  many  a  day. 

They  came  with   picks   and   smote   it. 

To  lay  a  water  main. 
And  then  they  called  the  workmen 

To  put  it  back  again. 
To  lay  a  railway  cable 

They  took  it   up  once  more. 
And  then  thej  put  it  kick  again 

Just  where  it  was  before. 

They  took  it  up  for  conduits, 

To  run  the  telephone, 
And  then  they  put  it  back  again 

As  hard  as  any  stone. 
They   tore   it    up  for  wires 

To  feed  the  'lectric  lights: 
And 'then  they  put  it  back  again. 

And  were  within  their  rights. 

Oh  the  Btreet's  full  of  furrows. 

There  are  patches  everywhere: 
You'd  like  to  ride  upon  it. 

But  it's  seldom  that  you  dare. 
It's  a  very  handsome  street. 

A  credit  to  the  town: 
They're  always  digging  of  it  up 

Or  putting  of  it  down. 

— Washington  Post. 


Grayce — Percy  says  he  fell  in  love  with  me  because  of 
my  exquisite  taste  in  perfume. 

Diana — Won  by  a  nose,  eh? — Judge. 

*  *     * 

"Say,  lend  me  a  dollar  and  I'll  be  eternally  indebted  to 
you." 

"Yep,  that's  just  what  I'm  afraid  of." 

— Williams  Purple  Cow. 

*  *     * 

"Triplets,"  announced  the  nurse  to  the  proud  father. 
"Really?"   he   said.    "I   can   hardly   believe   my   own 
census." — Dartmouth  Jack-o'-Lantern. 

*  *     * 

Wifey — John,  there  is  someone  in  the  pantry  and  I've 
just  made  a  pie. 

Hubby — Well,  it's  all  right  with  me  as  long  as  he  don't 
die  in  the  house. — Oregon  Orange  Owl. 

*  *     * 

Landlady — I  don't  allow  any  games  of  chance  here. 
Student — This  isn't  that  sort  of  a  game.    My  friend 
here  hasn't  got  a  chance. — Brown  Jug. 

*  *     * 

Lady — Are  you  positive  these  are  new  potatoes? 
Vender — New?  Why,  lady,  they  haven't  even  got  their 
eyes  open  yet ! — Ohio  Hobo. 

*  *     * 

Abie — Vot  is  de  idea  of  raising  de  price  of  gasoline  all 
de  time? 

Garage  Man — What  do  you  care?  You  haven't  got  a 
car. 

Abie — No,  but  I  got  a  cigar  lighter. — Southern  Calif. 
Wampus. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular    Brands   Eastern  and   Western   Oils 

New    Method    Washing  and    Polish. nc 

Equipped    With    Latest    Type    Hydraulic    Lifts 

Oilinc   and   Greasing — Battery  Service 

AT    CALPET    CAS    STATiON 

Post   and   Franklin   Streets  San    Francisco.    Calif. 


GRAYSTONE    130 


OPEN    DAY    AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco.  California 

in    conjunction    with 

St.    Georre    Garacc.    410    Bush    St.  Monarch    bun    U«I    Bu>h    St. 

Miniccmtnl    of    WII.I.IAM    SMNDFRS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


August  27,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  I0TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
JUNE  30th,  1927 

Assets $113,925,8J1.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (IV\)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,  CANADA 
Paid  Up  Capital  $20,000,000  S20.000.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued:  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  :  PORTLAND,  ORE. ;  SEATTLE, 
WASH.:  MEXICO  CITY,  MEXICO. 

San  Francisco  Office:     450   California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety.  Burglary,   Automobile  Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pine  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS.    SMOKESTACKS,    ETC. 

San  Francisco.  Calif.  Los  Angeles,  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257-259  MINNA  STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 

Rent  Reasonable 

?r    s 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


It  is  quite  noticeable  that  the  estate  of  a  pioneer  San 
Franciscan  worth  §4,000,000  twenty  years  ago  has  shrunk 
to  818,000.  This  was  the  estate  of  George  Frink.  Na- 
turally, the  banks  and  trust  companies  are  well  aware  of 
the  advertising  in  such  a  fact,  and  a  brisk  debate  is  go- 
ing on  as  to  the  relative  values  of  private  parties  and 
trust  companies  as  executors.  The  "Wall  Street  Jour- 
nal" appears  to  have  got  into  the  fray  and  there  is  much 
wrangling. 


The  Southern  Pacific  Bureau  of  News  is  of  the  opinion 
that  the  coming  of  Lindbergh  to  San  Francisco  will  bring 
more  people  into  the  city  than  any  single  one-day  event 
has  ever  done.  It  is  making  special  preparations  to 
handle  crowds  within  a  radius  of  200  miles  from  San 
Francisco. 


The  new  requirements  for  listing  securities  on  the 
San  Francisco  Stock  and  Bond  Exchange  are  the  same 
rigid  requirements  that  have  been  put  in  force  in  New 
York  for  the  protection  of  the  investor  in  the  purchase 
and  sale  of  securities.  All  corporations  whose  securities 
are  listed  must  appoint  a  registrar  to  register  and  sign 
all  stock  certificates. 


Rudolph  Schaeffer,  artist  and  educator,  in  addressing 
the  section  of  the  Commonwealth  Club  on  Art,  Letters 
and  Music,  says  that  America  is  developing  an  esthetic 
consciousness,  as  is  the  rest  of  the  world.  He  says  that 
the  deadening  effect  of  mechanical  monotony  has  to  be 
partially  offset  by  variation  in  color  and  that  the  old 
puritan  dislike  of  color  is  not  applicable  to  the  present. 


The  Assistant  Secretary  of  Labor,  Walter  W.  Husband, 
sees  danger  in  the  increasing  immigration  from  neigh- 
boring American  nations  in  place  of  that  from  Europe. 
He  says :  "The  most  disturbing  phase  of  the  development 
just  now  is  found  in  the  greatly  increased  immigration 
from  Mexico,  although  the  people  of  Cuba  and  South  and 
Central  America  may  become  important  factors  at  any 
time.  The  way  is  open  to  them  and  the  experience  of  a 
hundred  years  has  shown  that  very  little  inducement  is 
required  to  start  an  immigration  movement  towards  the 
generous  pay  rolls  of  American  industry." 


As  an  instance  of  the  way  in  which  great  masses  of 
wealth  come  to  be  administered  by  individuals  the  prop- 
erty interests  over  which  the  late  Wigginton  E.  Creed 
had  control  are  estimated  at  $600,000,000.  There  is  no 
doubt  that  the  management  of  such  intricate  and  rich 
concerns  with  the  consequent  burdens  takes  a  great  toll 
of  human  energy  and  places  an  almost  unbearable  burden 
on  the  shoulders  of  the  responsible. 


It  is  said  that  affairs  of  the  Key  System  Transit  Com- 
pany are  looking  up,  but  not  yet  paying. 


The  following  was  the  verdict  by  an  Iowa  jury  in  a 
suit  against  a  railroad  company: 

"If  the  train  had  run  as  it  should  have  run;  if  the  bell 
had  rung  as  it  should  rang;  if  the  whistle  had  blowed  as 
it  should  have  blew,  both  of  which  it  did  neither — the 
cow  would  not  have  been  injured  when  she  was  killed." 

— Erith  Observer. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.   35c,  50c.  75c   $1.00,  $1.50   a  la  Carte 

Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


Ucwu  ij^cuulLu,  uiumdy 


490  POST  ST..  S.  P. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  §1.50 — Also  a  la  Carte 

Merchants'   Lunch    11   a.  m.   to   2  p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating   76    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Grnystone    filOO 


Weekdays.    Luncheon    $  .75 

ill  :30    to    2   p.  m.) 
Dinner,   Week   Days   &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in  the  Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

!>3   Third    Avenue,   SAN   MATEO 


Featuring     Southern     Cooking: 

Open    From 
11:30    n.  m.    to    2:00    p.  m. 

5:30    p.m.    to    8:30    p.m. 

Sundays       and        Holidays 

4  :30    to    S  :30    p.  m.    only 
CLOSED    EVERY    MONDAY 

Half    Block   from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OTFN    9:M     V    H.     TO    11  :00    P    M. 
1'nsurpassed     Cuisine 

■fe£jP 

11-Mile    House 

CAM    LEOXHARDT 
Formerly  of  Golden  Gate  Park  Casino 

vf^ 

CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Inclusive  use   of  room   for  club  dinners 

^B^ 

184  Sutter  St.             Douglas  711S 

LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern   Pacific  Depot 
Corner  Third   and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.   GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmith  inc. 


AUTO  FENDER  AND  RADIATOR  WORKS 


In  laundry  progressiveness,  we  set 
the  pace. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry' 

250  Twelfth  St.  PHOXE   MARKET  916 

Peninsula   Phone  San   Mateo   1488 


San  Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and    Cleaning 

583   Post   Street 
In   Virginia   Hotel 

San    Francisco 
Phone   Franklin   2510 

Antioch  Bridge  Route 


to 


Sacramento 

Is  Now  PAVED  All  the  Way 


No  Traffic  Congestion  No  Delays 

The  Cool,  Quick  Way 

Along  the  Sacramento  River,  Through 
the  Netherlands  of  America 


From  Oakland 
The   Tunnel    Road 


From  Sacramento 
South  on  21st  Street 


^ 


AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 

Tolls  the  Same  on  Both  Bridges 
Autos,  60c  Passengers,  10c 


cy4mbassador^ 


Los    An.g'eles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAH  VECeTEN 

Famous  Author,  writing  in  VANITY   FAIR,  says: 

"Tbt  Ambassador  is,  I  sbouia  think,  one  of  the  very  best  boita 
m  the  world.    The  service  is  superlautc,  tht  fooddtvtne, 
tbt  courtesy  of  management  ana  emphxecs  unlading. " 


In  th 

Ami.:: 

27-acrepi 

and  opcn-B 

•  nd   .11    .p 


idc  range  ol  its  attractions,  the 

do t    likewise   excels     Superb. 

k .  with  miniature  golf  course 

in  plunge.     Riding,  hunti'ng 

luding    privileges  of 


Q 


Rancho  Golf  Club  Motion  picture 
theater  and  25  smart  shops  within  trie 
hotel  Dancing  nightiy  to  the  music  ol 
the  famous  Cocoanut  Grove  orchestra. 


Moderate  Summer  Rates 

Attracove  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double. 


•W= 


WRITE  for  Oief .  Bookl«  of 
Calif.  Rrap»i  and  Inlormanon. 
BEN   L.  FRANK   OiUnattr 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports— Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Cormto.  Nicaragua.  Two  days  in  the  Canal  Zone  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama 
fcvery  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  on 
electric  fan.  and  there  is  a  comfortolilc  lower  bed  for  every  passenger 
There  is  music  for  dancing:  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum   first-class  possoge.  includ- 
ing bed  and   meals  on  steamer.      Go  East  by    Panama   Mail   and   return   by 
rail   (or  vice  verso)   for  as  little  as  S350.     (This  price  does  not  include  berth 
trains.)     Panama  Mail   Liners  leave  San   Francisco  and  New 
21    days.      Next    sailings    from    San    Francisco: 


and  meals 

York    approximately    every 


SS  COLOMBIA,  September   17th  :  SS  VENEZUELA/Octobcr  8th     From    N. 
York:   SS  VENEZUELA.    September  3rd:    SS    ECUADOR     September  24t 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or    write  to 

PANAMA  MAIL  S.  S.  CO. 

518  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 

LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


11 

SAN  FRANCISCO        1      1 

UDHH* 

If 

&W9H 

y** 

$5.00  PER  YEAR 

PRICE  10  CENTS 

SAN  FRANCISCO 


Saturday,  September  3,  1927 


LOS  ANGELES 


S  T  *  T  E  ■ 


Southern   Pacific   on 

the  "Daylight"  Route 

between  San  Francisco 

and  Los  Angeles 


^ms^^^^mammsmsms^^a^t1^^^ 


\3D 


v.  Jj 


8-80  and  8-70 

two  remarkable  8 -in- line 
motor  cars  that  are  earning 

More  Glory 

for  Locomobile 

— the  New  8-80    "^e  finest  automobile 

in  the  $3000  class!" 

^^7  ^  C\    *n  ^an  Francisco  ~~  f°r  tne  fully 
vJ'  £*  Zs  \J    equipped  5-passenger  sedan 

—  the  New  8-70    "one  °f  l^e  industry's 

most  successful  light 
8-in-line  cars" 

$1)  /"D  if   ^     m  ^an  Francisco — f°r  tne  fully 
^  JLj  \_  3     equipped  sedan,  brougham,   or 
sport  roadster 

at  230  FULTON  STREET 

Salon  of  the  Locomobile  Company  of  California 

Telephone1  Hemlock  3800 

Also  Broad  Motor  Company,  1906  Van  Ness  Ave. 

San  Francisco.  Telephone  Qraystone  6304 


Established  July  20,  1856 


^3  FS^MBD 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1926. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co..  30  Cornhill,  B.   C.   London.   England.     Subscription   Rates    (including  postage),   one  year, 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year.  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  SEPTEMBER  3,  1927 


No.  36 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


The  Cross  Roads 

In  days  of  old  the  intersection  of  the  cross  roads  were 
pregnant  with  a  dread  and  fearsome  meaning ;  a  ghastly 
presience  of  shadows  to  come — shadows  that  shaped 
themselves  into  struggling  Things  that  resembled  men, 
hanging  by  their  necks! 

There  were  other  phases  associated  with  the  cross 
roads,  apprehensions  felt  by  every  timid  coachman  on  the 
King's  highway,  filled  with  visions  of  masked  men  on 
plunging  steeds! 

And  yet  again,  the  cross  roads  held  the  superstitious  in 
its  weird  spell,  for  all  sorts  of  incantations  have  been 
breathed  over  strange  and  significant  objects  buried  by 
the  light  of  the  gibbous  moon  at  the  "four  cross  roads," 
from  rabbit's  feet  to  the  last  molar  of  a  distempered  dog. 

At  the  junction  of  Pine,  Davis  and  Market  streets, 
there  are  four  cross  roads,  almost  as  significant  of  death 
and  disaster  as  the  four  cross  roads  of  olden  days.  No 
traffic  cop  stands  here,  nor  is  there  an  automatic  stop  and 
go  signal,  yet  it  is  one  of  the  busiest  and  most  dangerous 
cross  roads  in  the  city.  Other  points  along  the  King's 
Highway  are  ably  protected  against  accident,  but  this 
spot  becomes  so  complicated  with  traffic  congestion  at 
times,  that  even  the  youngest  and  most  active  becomes 
panic  striken,  and  automobiles  and  trucks  swirl  about, 
missing  each  other  by  a  hair's  breadth. 

This  is  the  spot  which  Captain  Henry  Gleeson  has  en- 
peavored  to  have  protected  by  either  an  officer  or  a  signal, 
but  the  Board  of  Supervisors  has  taken  it  upon  them- 
selves to  interfere  in  the  traffic  department  of  San  Fran- 
cisco, and  this  intersection,  one  of  the  worst  in  the  city. 

is  still  undefended. 

*      *     * 

Our  Mayor 

A  Mayor  must  be  more  or  less  like  a  King  of  some  small 
province;  he  must  posses,  aside  from  the  intelligence 
Which  his  office  entails,  a  maximum  of  the  social  graces, 
an  instinctive  as  well  as  an  acquired  knowledge  of  the 
social  amenities  which  mean  so  much  not  only  to  the 
city,  but  to  the  state,  when  it  is  visited  by  notables  from 
other  parts  of  the  world. 

These  talents,  these  social  graces,  our  Mayor  Rolph 
possesses  in  abundance,  and  he  also  has  the  health  and 
strength  to  cany  them  out.  for  it  takes  a  man  in  the 
very  prime  and  vigor  of  his  manhood,  to  attend  the  dozens 
of  social  functions  which  our  Mayor  attends,  always  with 
a  beaming  cordiality,  always  with  a  sunny  countenance. 
He  meets  the  tourist  Prince  and  Princess,  the  statesman, 
the  world-famous  aviator  or  artist,  with  the  same  gen- 


iality that  has  surely  endeared  him  to  all  classes.  He'  is, 
one  might  say,  the  most  perfect  democrat  that  this  coun- 
try has  ever  produced.  And,  perhaps  you  remember  what 
Gertrude  Atherton  says,  anent  he  definition  of  a  demo- 
crat: "A  true  democrat  must  be  a  born  aristocrat." 

.    Give  that  a  little  thought! 

*  *     * 

Fashion  Show 

(Today)  Saturday,  is  the  opening  of  the  Fall  Fashion 
Show,  held  under  the  auspices  of  the  Retail  Dry  Goods 
Association,  and  designers,  drapers  and  window  experts 
are  working  overtime  to  make  it  a  memorable  one  in  the 
history  of  Fashion. 

This  is  an  occasion  which  should  be  fostered  by  every 
merchant  in  the  town,  for  already  our  fashion  shows  are 
becoming  quite  famous,  even  in  the  big  metropolis  of  New 
York.  An  enthusiastic  New  Yorker  once  remarked  to  me 
that,  although,  of  course,  our  stores  were  smaller  than 
the  New  York  stores,  our  window  displays  were  just  as 
beautiful,  and  our  various  dry  goods  and  silks,  just  as 
wonderful  as  any  displayed  in  that  city.  A  significant 
fact  is  the  increase  and  beauty  of  the  different  weaves 

which  local  mills  are  turning  out. 

*  *     * 

A  Typical  American 

The  life  of  Carl  W.  Hamilton,  Wall  street  operator,  is 
worth  noting. 

Hamilton  was  engaged  this  week  in  arranging  his  art 
collection,  valued  at  four  million  dollars,  in  the  Legion  of 
Honor  Palace.  He  possesses,  aside  from  this  collection, 
the  most  valuable  assembly  of  Italian  masters  of  the 
Renaissance  in  the  world. 

When  this  famous  American  was  not  on  the  top  of  a 
ladder,  or  arranging  period  furniture,  some  of  the  high 
lights  of  his  varied  existence  were  given  the  intervi 

He  used  to  shine  shoes  and  sell  newspapers.  Before  he 
was  eleven,  he  was  the  main  support  of  a  family  of  seven. 
Today  he  is  one  of  the  foremost  of  America's  business 
men.  capitalists  and  philanthropists.  He  has  won  world- 
wide recognition  as  a  collector  and  connoisseur  of  art, 
but  is  essentially  modest  and  sensitive. 

A  strange  combination,  for  as  a  rule,  the  business  man, 
by  very  necessity,  must  grow  a  thick  hide  over  whatever 
sensitiveness  he  is  plagued  with,  and  does  not  have  the 
time  to  seek  and  appreciate  the  beauties  of  art  or  Xature. 

He  is  fundamentally,  a  product  of  American  demcv 
for  nowhere  in  the  world,  we  believe,  can  a  man  or  woman 
rise  from  such  depths  to  such  heights,  a-  can  be  accomp- 
lished by  a  native  of  the  United  States  of  America. 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  19271 


Our  Transportation  Facilities 

There  is  talk  about  a  survey  of  the  transportation 
facilities  of  the  city.  It  is  greatly  needed,  but  it  must  be 
an  honest  survey,  not  loaded  in  the  interests  of  the 
municipal  investments  and  framed  so  as  to  give  a  just 
estimate  of  the  actual  conditions  and  requirements. 

There  is  a  citizen's  traffic  committee  which  it  is  sug- 
gested should  make  an  offer  to  the  Board  of  Supervisors 
to  undertake  the  task  of  the  survey.  It  would  seem  as  if 
a  body  of  citizens  who  have  already  done  quite  an  amount 
of  work  in  connection  with  a  survey  of  street  transporta- 
tion, might  be  of  inestimable  value  to  the  Board  of 
Supervisors  by  working  in  co-operation  with  the  Board. 
The  committee  represents  all  the  leading  organizations 
and  the  stable  interests  of  the  city  and  has  unquestion- 
ably, the  full  confidence  of  the  community  as  a  whole. 

The  question  of  the  expert  depends  very  largely  upon 
the  organization  which  is  behind  the  expert.  If  the  or- 
ganization is  political  and  desires  to  produce  political 
effects  regardless  of  the  economic  truths  involved,  then 
we  shall  get  an  expert  who  will  give  such  a  report  as  is 
pleasing  to  the  politicians  who  employ  him.  It  is  very 
obvious  that  such  a  report  would  not  be  at  all  advan- 
tageous to  the  community  for  it  would  not  be  a  true 
report  of  actual  conditions. 

What  we  want  is  somebody  who  will  make  an  impartial 
survey  of  the  whole  field  of  city  transportation  and  report 
on  the  same  for  the  benefit  of  the  community  as  a  whole, 
solely  on  the  facts  without  reference  to,  the  political 
questions  involved.  Then,  we  shall  know  how  to  meet  the 
matter  and  what  may  be  regarded  as  fair  terms  for  all 
parties. 

*     *     * 

The  Navy  Men 

It  is  a  matter  of  great  interest  to  any  patriotic  citizen 
to  watch  the  behavior  of  the  boys  of  the  Navy  on  the 
occasions  of  their  visits  to  the  chief  port  of  call  of  the 
Pacific  squadron.  There  is  always  romance  connected 
with  the  sea  and  more  than  all  with  that  branch  of  sea- 
service  which  comes  under  the  flag  of  the  United  States 
Government. 

Formerly,  the  fact  of  rowdiness  was  taken  for  granted 
and  it  was  quite  expected  that  the  advent  of  some  hun- 
dreds of  active  young  men  would  be  coincident  with  a 
great  deal  of  noise  and  street  trouble.  As  a  matter  of 
fact  such  was  the  case.  The  arrival  of  several  ships  meant 
additional  worry  to  civil  authorities.  Generally,  there 
were  rows  with  consequent  contusions. 

Today  there  is  nothing  of  the  sort.  The  boys  of  the 
Navy  behave  themselves  much  better  than  the  average 
collegians  when  turned  loose  in  a  strange  town.  Indeed, 
it  may  be  very  safely  said  that  the  behavior  of  the  boys 
of  the  Navy  is  better  than  that  of  the  students  at  our 
two  great  universities  on  occasions  of  celebration  and 
festivity. 

This  is  the  proof  of  the  strength  of  our  institutions 
and  their  indisputable  merit.  When  our  system  of  educa- 
tion and  training  is  such  that  we  are  able  to  produce  from 
the  ranks  of  ordinary  citizenship  a  body  of  young  men 
whose  manners  and  conduct  are  as  creditable  as  those 
of  our  Navy,  we  are  on  the  high  road  to  a  really  civilized 
community  such  as  has  not  hitherto  existed  anywhere. 


The  Bridge  Prospects 

The  matter  of  the  bridge  across  the  bay  has  to  be 
faced,  for  it  is  idle  to  deny  that  there  are  many  impedi 
ments  in  the  way  of  the  completion  of  the  project  which 
the  majority  of  people  in  the  Bay  district,  at  least,  regard 
as  a  matter  of  the  gravest  concern  to  local  interests. 

A  bill  has  been  prepared  at  Washington  of  which  Leo 
McClatchy  has  provided  an  interesting  summary.  The 
form  is  that  which  has  been  hitherto  approved  by  the 
interstate  and  foreign  committees  and  all  of  these  bills 
state  that  the  franchise  is  granted  by  Congress  in  ac 
cordance  with  the  provisions  of  the  general  bridge  law  of 
March  23,  1906.  One  of  the  chief  and  indeed,  the  deter- 
mining feature,  of  that  law  is  the  provision  that  the  plans 
and  specifications,  including  the  location,  must  be  ap- 
proved by  the  chief  of  army  engineers  and  the  Secretary 
of  War.  The  Navy  refused  to  accede  to  the  wishes  of  San 
Francisco  and  vicinity  and  thus  the  appeal  is  made  to 
Congress. 

As  for  Congress — Representative  Denison  of  Illinois, 
who  is  chairman  of  the  bridge  sub-committee,  said  that 
all  bridge  franchise  hitherto  granted  contain  the  pro- 
vision of  the  act  of  March  23,  1926,  and  that  no  bridges, 
such  as  we  require,  are  possible  without  the  distinct  ap- 
proval of  the  Secretary  of  War. 

Under  these  conditions  it  does  not  look  as  if  congres- 
sional action  is  going  to  be  very  effective,  unless  the 
opposition  of  the  Navy  can  be  overcome  or  modified  to 
such  a  degree  as  to  make  the  construction  of  the  bridge 
fit  in  with  Navy  requirements.    The  problem  begins  to 

look  really  serious. 

*     *     * 

Britain  Prosperous 

Britain  is  our  best  customer;  the  more  Britain  pros- 
pers, the  more  money  she  has  to  spend  with  us,  and  the 
better  off  we  all  are.  We  do  not  belong  to  that  group  of 
patrioteers,  which  is  the  very  opposite  of  patriots,  who 
have  a  notion  that  one  nation  benefits  at  the  expense  of 
another  and  that  there  cannot  be  more  than  one  very 
prosperous  people  at  one  time  in  the  world.  The  contrary 
is  true ;  the  more  prosperous  everybody  is,  the  better  off 
is  everybody.  That  seems  obvious  enough  to  be  ridicu- 
lous; but  Mr.  Hearst's  papers  do  not  know  it. 

At  any  rate,  Britain  is  growing  prosperous  again.  The 
capital  investments,  new,  for  the  last  six  months,  amount 
to  more  than  a  billion  dollars,  that  is  to  say  about  80 
million  dollars  more  than  in  1913.  So  that  the  corner  is 
safely  turned  and  the  nation  is  securely  on  the  up  grade, 
within  ten  years  of  the  close  of  the  war.  This  represents 
an  amount  of  ability  and  sagacity  in  the  conduct  of  busi- 
ness which  it  may  safely  be  said  has  never  before  been 
seen  in  the  world's  history.  And  yet  there  were  people 
who  said  that  the  British  were  decadent. 

The  investment  of  this  billion  dollars  is  interesting. 
No  less  than  60  per  cent  of  it  goes  into  domestic  industry 
concerning  which  it  appears  that  the  British  investor  has 
no  real  doubt,  and  16  per  cent  goes  into  colonial  develop- 
ment. This  latter  appears  to  be  rather  a  slight  propor- 
tion, since  the  colonial  possessions  are  obviously  in  need 
of  capital.  But  only  8  per  cent  goes  into  foreign  invest- 
ment. We  are  seeing  a  development  of  the  home  plant 
with  an  extension  of  imperial  development  of  primary 
essentials,  such  as  rubber,  which  will  some  day  surprise 
the  world. 


eptember  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Finis  Coronal  Opus 

We  do  not  often  break  into  Latin  but  the  above  well 
nown  quotation  from  commencement  exercises  is  very 
ppropriate  to  the  campaign  of  Mayor  Rolph  for  re-elec- 
on.  He  has  done  so  'much  for  the  city  and  has  in  hand 
nterprises  and  plans  of  such  enormous  value  to  the 
eople  of  our  beloved  San  Francisco  that  it  would  be  the 
ery  height  of  folly  on  the  part  of  the  electorate  not  to 
llow  him  to  finish  the  job.  It  is  inconceivable  that  our 
sually  quite  commonsense  population  should  be  guilty 
f  any  such  stupidity. 

A  new  club  for  the  advancement  of  the  candidature  of 
ur  Mayor  puts  the  matter  very  well  indeed  from  this 
ngle.  Says  the  West  Clay  Rolph  Club,  "to  place  the  un- 
Dmpleted  civic  projects  which  Mayor  Rolph  has  started 
lto  inexperienced  hands  or  to  permit  them  to  come  under 
he  control  of  self-seeking  political  bosses  whose  own 
iterests  would  be  placed  above  those  of  the  public  at 
irge  would  be  unwise."  It  certainly  would  be  most  un- 
'ise  and  there  is  very  slight  chance  of  the  people  of  this 
ity  being  caught  in  any  such  act  of  unwisdom. 

The  response  to  the  Mayor's  declaration  of  intention  to 
gain  contest  the  mayoralty  has  been  eager,  as  was  to 
e  expected.  We  have  within  us,  in  spite  of  the  sudden 
woops  and  changes  to  which  democratic  electorates  are 
ow  and  again  subject  as  an  essential  loyalty  to  those 
fho  have  been  loyal  to  us.  To  have  carried  the  burden 
f  the  upbuilding  of  this  city  for  fifteen  years  is  a  task 
f  no  light  significance.  The  man  who  has  done  it  has 
jarnt  wisdom  in  the  doing  and  we  need  the  aid  of  that 
wisdom  in  the  solution  of  pressing  problems  of  great 
mportance. 


Indoor  Golf 

An  indoor  golf  game,  which  calls  into  play  every  stroke 
sed  in  outdoor  golf,  is  the  latest  pastime  invented  by 
ames  W.  Runchy  and  Harold  Sampson,  and  will  be  dem- 
nstrated  on  the  Palace  course,  in  the  Sharon  building. 
'his  was  announced  by  Frank  G.  O'Kane,  president  of 
he  National  Enclosed  Golf  Company. 

Last  Thursday  afternoon,  September  1st.  the  company 
leld  an  opening  of  the  Palace  course,  attended  by  prom- 
nent  golf  players  who  were  enthusiastic  in  regard  to  the 
wssihilities  of  the  new  indoor  game.  The  layout  on  the 
Dwer  floor  of  the  Sharon  building,  occupies  a  space  lOOx 
10  feet,  and  six  holes  have  been  installed  in  conformity 
nth  the  plans  of  the  inventors.  _ 

"The  beauty  of  this  game  is  that  you  get  variety,  said 
(resident  O'Kane.  "The  player  moves  around  the  circuit 
md  Rets  a  change  of  conditions  that  challenges  his  skill, 
n  this  game  one  shot,  anil  one  only  can  be  made  at  a 
ime.  The  clubs  are  there  tor  it  and  do  not  have  to  be 
arried  from  hole  to  hole." 

At  the  opening  ceremonies  last  Thursday,  Mayor  James 
tolph  officiated  with  his  usual  bonhomie. 


Political  Hop-OfFs 


The  first  luncheon  meeting  of  the  Young  Men's  Rolph 
club  was  held  recently  at  the  Palace  Hotel.  Leo  A.  Cun- 
ningham presided  and  Bill  Bennett's  radio  club  provided 
the  entertainment. 


We  and  our  language  always  did  seem  funny  to  the 
foreigner.  With  us  "in"  isn't  "inn,"  "bear"  isn't  "bare," 
"might"  is  farthest  from  "mite,"  "beer"  isn't  "bier" 
(though  it  may  lead  to  it),  and  now  the  famous  "choose" 
isn't  "choose,"  for,  Senator  Shortridge  a  few  days  ago 
interpreted  "choose"  to  mean  "do  not  wish"!  And  ap- 
parently, in  a  republic,  the  president  is  not  his  own  keeper. 


Norman  D.  Cook  has  announced  his  intention  of  hav- 
ing it  out  with  District  Attorney  Brady  in  the  November 
8th  hop-off.  He  took  off  for  the  same  office  four  years 
ago,  but  was  forced  down  late  on  the  evening  of  the  same 
day.  He  is  a  resident  of  the  Park-Presidio  district  and 
a  member  of  numerous  organizations. 


Jack  Spaulding  is  tuning  up  his  machine  for  the  super- 
visoral  flight.  He  has  perfected  his  organization  and 
among  his  campaigners  are  Dr.  Charles  E.  Schwartz,  Au- 
gust R.  Oliva,  Julian  H.  Alco,  K.  A.  Lundstrom  and  A. 
de  Voto. 


A  startling  move  by  Mayor  Rolph  is  still  being  dis- 
cussed wherever  politicians  foregather.  He  deposed 
Charles  A.  Stephens  from  the  temporary  management  of 
his  campaign  and  in  his  stead  appointed  W.  F.  Benedict, 
his  official  secretary  to  take  charge.  Mr.  Benedict  has 
been  granted  a  leave  of  absence  without  pay  from  his 
former  position  and  is  mapping  his  work  for  a  whirlwind 
campaign. 

Adolph  Uhl  doesn't  seem  to  believe  in  using  a  muffled 
cut-out  on  his  tongue.  Asked  if  he  was  out  to  weaken 
Rolph's  strength,  he  is  asserted  to  have  emitted  this 
blast :  "I'm  out  to  get  rid  of  Rolph  and  his  bosses  and  of 
Power  and  his.  I  am  certain  I  can  lick  both  of  them"! 
That's  with  the  cut-out  wide  open! 


James  E.  Power  has  started  a  personal  sweep  around 
the  field  in  preparation  for  his  hop-off.  He  did  a  dip  into 
the  Ocean  View  district  some  days  ago  and  was  guest  to 
an  assemblage  of  his  friends,  among  whom  were  Fred 
Jones,  president  of  the  Ocean  View  Improvement  Club, 
John  McKenna,  Mrs.  Lorraine  Quigley  and  Jos.  McCarty. 


Real  Service 

Real  service  is  that  which  can  be  set  down  in  black  and 
vhite.  in  terms  of  figures,  which  is,  therefore,  ai  I  al  and 
iot  merely  potential.  Measured  in  these  terms  I  he  service 
tendered  by  the  Market  Street  Railway  Company  is  very 
•eal  An  organisation  which  can  come  out  and  state  that 
»  has  track  paved  more  than  150  street  crossings,  and 

•paved  do-ens  of  blocks  of  rough  paving  in  the  paving 
ra  for  the  year,  is  an  organization  which  is  doing 

al  work  for  the  City  and  County.   Such  an  organisation 

deserving  of  the  best  consideration  at  the  hands  ol  tne 
itizens. 


repa\ 
pi    . 
real 


William  C.  McDonnell  has  been  added  to  the  Power's 
headquarters  staff.  Mr.  McDonnell  took  an  active  part 
last  year  in  Governor  Young's  campaign. 

Four  in  the  hop-off  for  mayor  seems  not  enough  for  the 
ambitious.  Leading  Socialists  now  intimate  they  intend 
to  have  one  of  their  boys  lor  girls)  take  off.  Attorney 
Slikerman.  the  Debs  Socialist  candidate  for  mayor  in  the 
last  race,  tried  it.  but  took  a  nose  dive  when  only  1571 
votes  up. 


November   8th    next    will    thoroughly    exemplify    the 
biblical  truism:  "Many  are  called,  but  few  are  chosen." 


4 


■THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  1921 


By  Antoinette  Arnold 


Opera  Season  Attracts 
The  Society  Contingency 

Every  year  the  Opera  Season  en- 
courages, invites  and  stimulates  bril- 
liant society  events. 

Notable  affairs  either  precede,  or 
immediately  follow  the  opera,  around 
which  the  smart  set  make  their  circle 
of  events. 

We  have  been  told  that  this  year 
the  Auditorium  will  make  better  pro- 
vision for  the  comfort  and  the  seat- 
ing of  patrons.  Catering  to  the  so- 
ciety contingency  is  no  idle  fancy, 
for  it  takes  both  sides  of  the  foot- 
lights to  make  the  opera  season  a  suc- 
cess. 

Many  of  California's  millionaires, 
who  are  registered  as  enthusiastic 
sponsors  for  this  year's  Opera  Sea- 
son, have  engaged  season  boxes  where 
they  will  entertain  friends  and  vis- 
itors. 

Beautifully  attired  audiences  are 
attractions  none  the  less  potent  than 
the  personnel  of  operatic  stars.  At- 
tractive audiences  give  the  spur  to 
artistic  work  and  make  the  whole 
ensemble  something  exquisite  and 
elegant. 

Box  holders  should  be  given  the  op- 
portunities for  brilliancy  of  attire,  so 
let  us  sincerely  hope  that  the  Audi- 
torium seats  will  permit  of  sparkling 
array. 

When  we  get  our  new  Opera  House 
— then  Society  can  indeed  be  correctly 
gowned  for  the  opera.  But,  in  the 
meantime — why  can't  we  give  San 
Francisco's  lovely  women  and  their 
suitors  and  escorts  a  chance  to  look 
the  part? 

It  greatly  depends  upon  seats — and 
we  are  told  that  they  will  be  better 
this  year. 

So,  here's  hoping! 


Prominent  Folks  Will 
Occupy  the  Boxes 

Many  prominent  Californians  have 
already  engaged  boxes  for  the  Opera 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On   the    Coaat    Highway.    Half-Way    Between 
San  Francisco   and   Los   Angeles 

An   Inn   of    Unusual    Excellence 

Wire  or  write   for   reservations   on   your 
next  trip  south 


Season  which  will  have  its  auspicious 
opening  on  the  evening  of  Thursday, 
September  15,  with  "Manon  Lescaut," 
Gaetano  Merola  conducting. 

The  list  of  boxholders  includes 
many  among  whom  are:  Judge  and 
Mrs.  M.  C.  Sloss,  Dr.  and  Mrs.  Kaspar 
Pischel,  Judge  George  Edward  Cro- 
thers.  Messrs.  and  Mesdames:  Frank 
Berrien  Anderson,  Robert  Irving 
Bentley,  Frederick  W.  Bradley, 
Charles  A.  Christin,  George  T.  Cam- 
eron, Thomas  Graham  Crothers,  Mil- 
ton H.  Esberg,  Georges  de  Latour, 
William  McPherson  Fitzhugh,  George 
N.  Armsby,  William  Bowers  Bourn, 
John  F.  Brooks,  Horace  Bradford 
Clifton,  I.  W.  Hellman  Jr.,  Ira  Pierce, 
Frank  D.  Madison,  D.  M.  Linnard,  S. 
Waldo  Coleman,  Sidney  M.  Ehrman, 
Esward  L.  Eyre,  Ross  F.  Faxon,  Ama- 
deo  P.  Giannini,  Stanley  Harris,  Rob- 
ert Burns  Henderson,  William  T. 
Sesnon,  Richard  H.  Sprague,  Joseph 
0.  Tobin,  John  A.  McGregor,  Prentis 
Cobb  Hale,  William  Joseph  Leet,  M.  C. 
Threlkeld,  Nion  R.  Tucker,  William 
Wallace  Mein,  Gaetano  Merola,  Wil- 
liam H.  Mills,  E.  Raymond  Armsby, 
Sherman  Clay  and  Company. 


Mrs.  Hearst  Comes  to 
See  the  Little  Twins 

Mrs.  William  Randolph  Hearst, 
looking  as  attractive  and  charming  as 
ever,  with  her  engaging  manners  and 
perfect  attire  in  the  latest  modes,  ar- 
rived in  this  city  this  past  week  to 
see  the  twin  babies  of  her  son,  Mr. 
George  Hearst  and  his  beautiful  wife. 
Mrs.  Hearst  saw  for  the  first  time  the 
twin  daughter  and  son  of  Mr.  and 
Mrs.  George  Hearst  upon  her  arrival 
here.  She  has  just  returned  from  an 
extended  tour  of  Europe  where  she 
was  extensively  entertained. 


Honolulu  Folks 

Mr.  and  Mrs.  H.  A.  Baldwin  of 
Honolulu,  who  arrived  recently  in 
Southern  California  on  the  S.  S.  City 
of  Honolulu,  are  here  for  a  few  days' 
visit  and  are  guests  at  the  Clift  Ho- 
tel. Numerous  informal  entertain- 
ments have  been  given  for  them  by 
friends  and  relatives  in  this  city. 

The  Baldwins  are  planning  a  two 
months'  vacation  tour,  which  will  in- 
clude a  journey  to  New  York  for  the 
purpose  of  attending  the  Interna- 
tional Polo  Games  there. 


Gregorys  Entertain 

Mr.  and  Mrs.  E.  H.  Lestock  Gre 
gory,  who  are  famous  for  their  hos 
pitality,    entertained    a    group    o 
friends  at  their  home  last  week,  hav 
ing  a  number  of  social  favorites   & 
guests  for  the  evening.     Prominen" 
in  the  list  of  friends  were:  Doctori, 
and  Mesdames,  John  Sperry,  Howarc 
Dignan,  Messrs.  and  Mesdames.  Har 
vey  Allen,  Armstrong  Taylor,  Stuar 
Henshaw,    James    Blood,    James    Si 
Hines,   Philip  Lyon,  Wm.  T.   White; 
Henry  Heller,  Edward  Jones,  W.  H1 
Wood,  Horatio  Bonestell,  0.  S.  John- 
son, Frederick  Russ,  Bernard  Rochet 
Hal  Atkinson,  Horace  Guittard;  Mes- 
dames, Eleanor  Mighell,  Dolly  RolpM 
Dorothy  Sims,  Frederick    Henshawa 
Misses    Elena    Redoy,    Mabel    Gilles- 
pie;  Messrs.   John   Bonestell,    E.   MJ 
Miller,  E.  G.  Gillespie,  Rudolph  Hab- 
enicht,  Antony  Caffaro,  Rene  Peronj 
Doctors  E.  D.  Shortlidge,  Frank  Ro- 
dolph.  *     *     * 

Mr.  and  Mrs.  J.  A.  Balch  and  their 
familv,  of  Honolulu,  are  registered' 
at  the  Hotel  Whitcomb.  The  family, 
arrived  on  the  mainland,  the  early: 
part  of  the  summer  and  have  spent 
the  past  few  months,  motoring  iro 
the  northwest,  spending  considerable 
time  on  Vancouver  Island  and  at 
Rainier  National  Park. 

Mr.  Balch,  who  is  president  of  the 
Mutual  Telephone  Company,  of  Ha- 
waii, is  sailing  the  early  part  of  the 
week  for  the  islands.  Mrs.  Balch 
will  remain  in  California,  to  place  the 
children  in  school.  Miss  Adrian 
Balch  is  to  be  a  student  at  the  Dom- 
inican Convent  in  San  Rafael. 
*     *     * 

Santa  Barbara  Guests 

Dr.  and  Mrs.  J.  C.  Bainbridge  of 
Santa  Barbara,  who  for  the  past  two 
months  have  been  making  an  ex- 
tended tour  of  Eastern  and  Canadian 
points,  including  New  York,  Quebec, 
Montreal  and  Vancouver,  are  here  for 
a  visit  enroute  home.  They  are 
guests  at  the  Clift  Hotel. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between    Powell   find   Stockton 

San   Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


[ome-Coming  Luncheon 
ttracts  People  of  Note 

The  special  luncheon  of  the  For- 
ign  Trade  and  Travel  Exposition  held 
tst  Wednesday,  August  24,  in  the 
ew  San  Francisco  Women's  Club 
uilding  was  really  one  of  the  decid- 
dly  worthwhile  events  of  the  social 
ealm.  Mrs.  W.  D'Egilbert,  chairman 
f  Women's  Participation  had  charge 
f  the  program. 

The  home-coming  of  Miss  Geneve 

Shaffer,  Commissioner  to  Alaska, 

fas  the  motif  of  the  luncheon  at- 

nded  by  prominent  men  and  women 
f  the  community.  Miss  Shaffer  gave 
n  outline  of  her  recent  visit  in  Alas- 
a  where  she  extended  a  cordial  invi- 
ition  to  all  the  northern  people  to 
ttend  the  forth-coming  convention. 

With  typical  charm  and  decision 
liss  Shaffer  told  her  confreres  just 
ow  she  had  met  the  Alaskan  people 
,nd  then  repeated  the  invitation 
idiich  she  voiced  in  behalf  of  her  be- 
sved  city.  She  concluded  her  clever 
ddress  with  the  poem,  "San  Fran- 
feco,  City  of  Enchantment,"  written 
ly  Adelyn  Brickley  Jones,  San  Fran- 
isco  writer  and  educator. 

W.  D'Egilbert,  director  general 
ind  manager  of  the  Pacific  Foreign 
Trade  and  Travel  Exposition,  intro- 
luced  the  guests,  diplomats,  Consuls 
ind  Consul-Generals  in  enthusiastic 
support  of  the  Exposition.  E.  W. 
iVilson,  president  of  the  Foreign 
Trade  Club,  gave  an  excellent  address, 
)riefly  telling  the  purpose  of  the 
ivent,  pointing  to  constituents  in  the 
vork.  C.  E.  Hyde  outlined  the  vari- 
ous displays.  A  musical  program 
vas  presented  under  the  supervision 
)f  Mrs.  Edward  Ransome  Place,  in- 
troducing Andrew  Robinson,  who 
rave  a  number  of  beautiful  selections. 


L,uneheon  Party 

Mrs.  S.  E.  Holmes  was  hostess  at  a 
iridge  luncheon  given  in  Drury  Lane, 
Hotel  Whitcomb  on  Tuesday  after- 
noon, honoring  her  sister,  Mrs.  Alfred 
Goldstein,  of  New  York,  who  has 
been  her  guest  for  the  past  two 
ffeeks.  The  table  was  very  attrac- 
tively decorated  with  flowers  and 
after  luncheon,  .Mrs.  Holmes  took  her 
guests  to  the  Roof  Garden  to  play 
bridge.  Those  invited  to  the  affair 
were  Mesdames:  Willard  Greenfield. 
Charles  Joseph,  H.  H.  Harpham.  N. 
[,  Caesar.  Thomas  M.  Robinson,  Ann 
Lagerquist,  Howard  J.  Griffith,  Wil- 
liam T.  rlolling,  Alex  Miltenberger, 
Charles  M.  Royan.  E.  B.  Taylor.  Fred- 
erick Tarter.  Edward  Seligman,  H.  W. 
Welch.  E.  E.  Thompson.  Victor  Stein. 
Albeit  Stein.  Herbert  Eggarts,  Geo. 
Poole.  (Catherine  Spolter,  P.  T.  Gron- 
oskv.  Louis  Raisin.  F.  E.  Pierson. 


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HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for  a 

Day  or  a  Year 

600  Rooms 

Tariff :  From  $4  per  day 


Society  California  Pioneers 

The  77th  Anniversary  of  the  Ad- 
mission of  California  into  the  Union 
will  be  celebrated  by  the  Society  of 
California  Pioneers  at  a  picnic  to  be 
held  at  Fairfax  Park.  Marin  County. 
H.  L.  Van  Winkle,  president,  James 
P.  Taylor  and  John  J.  Lermen  of  the 
entertainment  committee  have  pro- 
vided an  enjoyable  day  for  the  mem- 
bers and  friends  in  attendance  at  the 
noteworthy  event.  There  will  be 
many  different  kinds  of  games  with 
prizes  in  many  novel  races.  Dancing 
will  be  a  feature  of  the  event  with 
music  provided  by  Sapiro's  Municipal 
Band.  No  one  will  be  privileged  to 
appear  on  the  dancing  floor  without 

a  pioneer  badge. 

*     *     * 

E.  A.  Knudsen,  of  Honolulu,  with 
his  daughters,  Misses  Ann  and  Eliza- 
beth and  his  son,  Valdemar,  are  reg- 
istered at  the  Hotel  Whitcomb.  The 
family  are  sailing  for  the  islands  on 
the  President  Monroe,  the  early  part 
of  the  week.  They  have  been  on  the 
mainland  since  the  middle  of  June 
and  have  spent  the  time  in  motoring 
through  Oregon.  Washington,  British 
Columbia,  and  California.  Later  in 
the  fall.  Valdemar  Knudsen  will  re- 
turn to  California,  where  he  will 
spend  the  winter  as  a  student  at  the 
Thatcher  School  at  Ojai.  California. 

*  *     * 
Younger  Set  Entertained 

Or.  and  Mrs.  Irving  C.  Gobar  en- 
tertained the  younger  set  of  the  Em- 
erald Lake  Country  Club  at  their 
home  in  Buena  Vista  avenue  last  Sat- 
urday evening  in  honor  of  their  son. 
Irving  Gobar  Jr. 

*  *     * 

Women  Artists 

Miss  Evelyn  A.  Withrow.  honorary 
president  and  Miss  Helen  Forbes, 
president,  of  the  San  Francisco  So- 
ciety of  Women  Artists,  head  an  in- 
teresting bulletin  of  club  announce- 


ments for  the  present  month,  begin- 
ning with  a  meeting,  September  15, 
in  the  Woman's  City  Club,  465  Post 
street. 

A  program  beginning  at  3  o'clock 
will  feature  Dr.  Phyllis  Ackerman  in 
a  lecture:  "The  Maintenance  of 
Standards  in  the  Arts."  After  the 
lecture,  tea  will  be  served  under  the 
supervision  of  Miss  Sallie  Benfield, 
Mrs.  W.  F.  Booth,  Miss  Elizabeth 
Chandler,  Mrs.  Harry  Mann  and  Mrs. 
Milan  Soule. 

Members    will    assemble    at    2:30 
o'clock  for  one  of  discussion  events  of 
an  interesting  and  worthwhile  day  in- 
augurating the  society. 
*     *     * 

Interesting  Visitors 

Last  week  there  were  many  inter- 
esting visitors  at  the  Mark  Hopkins 
Hotel,  including  Mr.  and  Mrs.  Monte 
Blue,  Carrie  Jacobs  Bond,  Mrs.  Eliza- 
beth T.  Miller,  Count  and  Countess 
A.  Wedel,  Mrs.  A.  S.  Farber  of  Chi- 
cago, Illinois,  Mr.  and  Mrs.  R.  J. 
Hackney  of  Memphis,  Tennessee, 
Mr.  I.  L.  Horn  and  family  of  Norwalk, 
Ohio,  Mr.  and  Mrs.  A.  L.  Irish  of  Jer- 
sey City,  New  Jersey,  Miss  Naomi 
Newman  of  Los  Angeles,  Mr.  and 
Mrs.  H.  J.  Zimmerman  of  Gary,  In- 
diana, Mrs.  J.  B.  McDonough  and  son 
of  Fort  Smith,  Arkansas,  Mr.  W.  G. 
Howard  and  family  of  Santa  Monica, 
Mr.  and  Mrs.  W.  B.  Kerkam  of  Wash- 
ington, D.  C,  Mrs.  M.  C.  McCutchen 
of  New  York  City. 


*     *     * 


Tea  Hostess 

Mrs.  J.  R.  Sharpsteen  was  hostess 
at  tea  in  Peacock  Court  of  the  Hotel 
Mark  Hopkins  Saturday,  August  27. 
The  table  was  beautifully  decorated 
with  summer  flowers.  Previous  to  tea, 
bridge  was  enjoyed  by  the  guests  in 
one  of  the  hotel's  attractive  suites. 

.Miss  Alice  Kelly  was  hostess  at  tea 
in  Peacock  Court  to  twenty  of  her 
friends  last  Saturday.  Bridge  was 
enjoyed  previous  to  tea  in  one  of  the 
hotel's  drawing  rooms. 
*     *     * 

A  Game  of  Bridge 
Follows  Lovely  Luncheon 

Miss  Anna  Gaffney  entertained  at 

(Continued   on   Page    14) 


^  you  pay  no  more  ^ 


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*The'\fc«ce  cfa.  Thousand  Gartens' 
224-226  Grant  Ave      TeLKearny  4975 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  19271 


Theater  Events 

Some  new  shows  at  the  local  play- 
houses and  a  number  of  continued 
plays  make  up  the  schedule  for  the 
coming  week. 

There  is  enough  to  attract  attention 
and  lure  theater  patrons  in  the  way 
of  high  entertainment,  especially  in- 
teresting being  the  stars  now  provid- 
ing San  Francisco's  contingency 
with  the  rare  chance  of  seeing  favo- 
rites. 

*  *     -■■• 

Curran 

The  Curran  Theater  will  re-open 
on  Monday  night,  September  12, 
with  the  initial  production  in  English 
of  the  Hungarian  play,  entitled,  "God 
Incarnate,"  written  by  John  Colton, 
author  of  "The  Shanghai  Gesture" 
and  "Rain." 

We  are  to  have  the  privilege  of  see- 
ing Ruth  Chatterton  in  this  drama 
with  Edward  Leiter  and  Kenneth 
Thomson  in  support.  Miss  Chatter- 
ton  is  a  San  Francisco  favorite  and 
we  are  told  that  she  likes  the  char- 
acter role  of  this  Colton  play. 

Kenneth  Thomson  is  remembered 
as  the  handsome  man  and  fascinating 
actor  who  appeared  not  long  ago  with 
Mrs.  Minnie  Maddern  Fiske  in  "The 
Rivals"  in  the  role  of  Captain  Abso- 
lute. Ivis  Goulding  and  Montague 
Shaw  are  in  the  cast. 

"God  Incarnate"  proved  nothing 
less  than  a  sensation  in  Europe  where 
it  is  still  being  played  in  Budapest 
and  Vienna  in  addition  to  smaller 
continental  cities. 

San  Francisco  is  to  be  a  producing 
center,  according  to  Homer  Curran 
and  L.  C.  Wiswell,  who  predict  as 
great  opportunities  here  as  in    New 

York  along  this  line. 

*  *     * 

Lurie 

The  lively  comedy,  "I  Love  You," 
remains  as  the  attraction  of  the  Lurie 
Theater  with  Johnny  Arthur  and  Al- 
ma Tell  the  stars. 

The  care-free  bachelor  played  by 
Johnny  Arthur  of  both  stage  and 
screen  comecby  roles  is  highly  enter- 
taining and  interesting.  There  is 
enough  comedy  or  real  farce  in  the 
romantic  story  to  keep  up  a  continu- 
ous round  of  laughter. 

Amusing  situations  and  cleverly 
arranged  plot  race  through  the  com- 
edy amid  settings  that  are  particu- 


LE/ISURE'SWW 


OBEY    NO   \aJAND  BU7  PLEASURE'S 

Torn  Moore. 


By  Josephine  Young 

larly  lovely,  especially  the  moonlight 
and  garden  scene  basis  for  most  of 

the  romance. 

*     *     * 

Alcazar 

"The  Alarm  Clock"  continues  to 
awaken  the  average  mortal  to  a  full 
sense  of  appreciation  of  things  as 
they  find  them  in  the  Henry  Duffy 
play  now  on  at  the  popular  O'Farrell 
street  theater,  the  Alcazar. 

There  is  a  cosiness  about  this  the- 
ater which  is  difficult  to  equal  any- 
where. The  people  who  go  there  ex- 
pect to  find  the  homey  atmosphere 
for  which  this  notable  playhouse  is 
famous  and  they  are  never  disap- 
pointed. Furthermore  any  one,  any 
time,  can  always  find  a  fine,  clean 
springly  play  with  a  robust  laugh 
tucked  in  for  good  measure  at  the 
Alcazar,  where  the  Henry  Duffy 
standard  is  always  maintained. 

The  players  who  make  you  laugh  ? 
Well,  Marion  Lord  heads  the  splendid 
cast,  sharing  honors  with  Thomas 
Chatterton  and  Charlotte  Treadway 
and  the  other  desirables,  John  Mac- 
kenzie, William  Macauley,  C.  Havi- 
land  Chappell,  Robert  Adams  and 
Alice  Buchanan  doing  some  of  her 
good  work  interpreting  the  schemer. 

*  *     * 
Orpheum 

Holding  over  for  a  second  week 
Beatrice  Lillie,  international  star, 
will  have  a  new  program  for  the 
Orpheum  bill  starting  Saturday  ma- 
tinee. She  has  a  novelty  repertoire  to 
present  with  the  week's  attractions 
assisted  by  Hugh  Sinclair  at  the 
piano. 

On  this  new  bill  will  be  a  number 
of  features  including  Edith  Clasper, 
danseuse,  and  her  company  of  boys 
offering  a  singing  and  dancing  en- 
semble entitled:  "Smuggled  Goods"; 
O'Neill  Vermont,  blackface  comedian  ; 
Claudia  Coleman,  mimic  artist,  ap- 
pearing in  "Feminine  Types" ;  and 
Diero,  world-famed  accordionist,  are 
other  of  the  big  features  at  the  Or- 
pheum. 

*  *     * 

Golden  Gate 

Three  impressive  headliners  will 
appear  on  the  stage  at  the  Golden 
Gate  Theater  Saturday  as  part  of  the 
program  for  the  second  week  of  the 


Amusements 

NEXT   WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The  Alarm  Clock."  comedy,  presented  byt 
Henry    [>ufTv.    itarring    Marion    Lord. 

Capitol,  Ellis  nr.  Market 

"Abie's    Irish    Rose."    Anne    Nichols    comedy. 

President.  McAllister  nr.  Market 

"Two    Girls   Wanted,"   comedy    by    John    i.nlden. 

*  *        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen.  Milton  Sills  ami  Natalie  hine- 
ston  in  feature  picture. 
On  the  stage,  Harry  Burns,  Italian  comedian, 
in    "I   Think   You    Touch." 

Orpheum,  O'Farrell  nr.  Powell 

Beatrice  Lillie  held  over  for  the  second  week  I 
as    the    headliner    of    a    bill    of    vaudeville. 

Pantages,  Market  at  Hyde 

Mrs.  Florence  Rcid  in  "The  Satin  Woman,"  ' 
and    a    hill    of    vaudeville. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Musical    show — Pictures. 

*  *        * 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"Camille."  modern  version  of  Dumas'  story, 
starring    Norma    Talmadge.     Gino   Severi    music. 

Cameo,  Market  opp.  Fifth  street 

James  Oliver  Curwood  story,  "My  Neighbor's 
Wife."  Sat.  "The  Outlaw  Express,"  Sun.  and 
Mon.  "The  White  Rose,"  D.  W.  Griffith  pro- 
duction, starring  Mae  Murray,  Tues..  Wed.. 
Thurs. 

Casino,  Ellis  at  Mason 

Sat.,  "The  Midnight  Message"  and  "Tarzan 
and    the    Golden    Lion." 

Sun.,    Mon.,    "The    Passionate    Adventure"    and 
"Pals    in    Paradise." 
Tues..    Wed..    "The    Third    Degree." 
Thurs.,    Fri.,    "The   Scarlet    West"   and    "A    Gen- 
tleman   Roughneck." 

Granada,  Market  at  Jones 

Wallace    Beery    and    Raymond    Hatton.    comedy 
team,    in    "Fireman.    Save    My    Child." 
Frank    Jenks     leading     the    Granada     Orchestra 
and   a   Fanchon   and   Marco  stage  act. 

Imperial,  Market,  opp.  Jones 

"We're       All       Gam  hi  era,"       starring       Thomas 
Meighan    in    the    reopening    of    the    Imperial. 
Hermie   King   and   his  syncopating   hand. 

St.  Francis,  Market  bet.  5th-6th. 

"Beau    Geste,'"   starring    Ronald    Colman. 

Warfield,  Market  at  Taylor 

Behe  Daniels  and  Gertrude  Ederle  in  "Swim. 
Girl,    Swim." 

Wall  Roesner  conducting  the  Warfield  Orches- 
tra and  a  Fanchon  and  Marco  stage  presen- 
tation. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"Three  Weeks  in  Paris."  Dorothy  Devore.  Sat.; 
"The  Honeymoon  Express,"  Irene  Rich,  Sun.; 
"The  Cheater.  Helen  Ferguson.  Pat  O'Malley. 
Mon.;  "Ankles  Preferred,"  Madge  Bellamy. 
Tues..    Wed..    Thurs. 

Civic  Auditorium,  Market  at  Larkin 

Marion  Talley.  youthful  grand  opera  star  in 
a    concert    on    Tuesday    night.    Sept.    6. 

Circus,  16th  Street  at  Bryant 

Kingling  Bros,  and  Barnum  and  Bailey  com- 
hined,  Sept.  2,   3.    I. 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


fall  season  of  Orpheum  circuit  vaude- 
ville: Harry  Burns,  Italian  come- 
dian, assisted  by  Carlena  Daimond 
and  Tony  De  Luca,  will  act  in  a  com- 
edy burlesque.  The  act  includes  a 
number  of  musical  features. 

Frank  Davis  and  Delia  Darnell  will 
present  a  farce  comedy  by  Frank 
Davis.  Margo  and  Beth,  dancers, 
have  a  dance  extravaganza  with  ex- 
otic settings.  With  them  will  be  the 
Collene  Sisters,  Margaret  Fallenius, 
violinist,  and  Jay  Seiler. 

Michel,  the  boy  xylophonist,  the 
Three  Lordens  in  a  trapeze  novelty, 
and  other  performers  will  be  on  the 
new  bill. 

"Framed,"  starring  Milton  Sills 
and  Natalie  Kingston,  will  be  the 
photoplay  feature,  showing  for  the 
first  time  in  San  Francisco.  It  por- 
trays love  and  adventure  in  the  dia- 
mond mines  of  South  Africa.  Claude 
Sweeten  and  the  Golden  Gate  Orches- 
tra in  a  special  concert  number,  a 
travelogue,  Pathe  news  and  a  short 
comedy  will  be  added  features. 

President 

"Two  Girls  Wanted,"  by  Gladys 
Unger,  has  taken  the  popular  fancy 
and  the  President  has  enjoyed  large 
patronage  ever  since  the  first  per- 
formance. Henry  Duffy  announces  a 
third  week  of  the  attraction  begin- 
ning with  the  matinee  Sunday  after- 
noon. 

John  Golden  was  the  original  pro- 
ducer of  "Two  Girls  Wanted"  and  it 
ran  for  328  performances  over  a  per- 
iod of  ten  consecutive  months  on 
Broadway.  It  has  only  just  concluded 

its  New  York  engagement. 

»     *     * 

Warfield 

Campus  life  will  be  shown  on  the 
Warfield  screen  Saturday  when 
"Swim,  Girl,  Swim,"  starring  Bebe 
Daniels,  opens  a  week's  engagement. 
Gertrude  Ederle,  the  first  woman  to 
swim  the  English  Channel,  is  featured 
in  the  picture. 

College  athletics  take  an  important 
part  in  the  picture,  together  witli  the 
dramatic  yearn  of  a  staid  and  spec- 
tacled co-ed  to  break  into  the  span- 
gled phase  of  campus  life.  This 
character,  played  by  Bebe  Daniels, 
and  that  of  her  instructor  a  beetle- 
legged  bug  chaser  are  responsible  for 
much  of  the  laughter  in  the  picture. 

In  the  Channel  swimming  scenes. 
Miss  Kderle  is  shown  in  her  first 
movie.  There  are  many  shots  of  her 
in  action  in  the  water  and  also  "in 
character'*  when  she  takes  Miss 
Daniels  in  hand  and  trains  her. 

On  the  stage.  Fanchon  ..V  Marco  will 
present  "Seasons  Ideas''  featuring 
.lean  Winslow.  Frieda  Webber,  the 
Berkoffs  and  the  Sunkist  Beauties. 
Walt  Roesner  and  the  Super-Soloists 
will  contribute  comedy  and  music. 


Granada 

Wallace  Beery  and  Raymond  Hat- 
ton  occupy  the  screen  at  the  Granada 
theater  this  coming  week  in  the  pic- 
ture, "Fireman,  Save  My  Child." 

The  story  has  to  do  with  three 
school  chums.  Tom  Kennedy  being 
one  of  the  trio.  All  of  the  boys  join 
the  fire  department  which  provides 
comedy,  thrills  and  excitement  in  the 
development  of  the  lively  plot.  Ed- 
ward Sutherland  who  directed  the 
other  two  films  in  which  Beery  and 
Hatton  made  such  hits,  "Behind  the 
Front"  and  "We're  in  the  Navy  Now" 
was  director  of  this  picture. 

"Diversities"  will  be  th,e  Fanchon 
and  Marco  idea  for  the  stage,  this 

week. 

*  *     * 

Players'  Guild 

The  Players  Guild  of  San  Francis- 
co, will  open  its  winter  season  with 
"Hay  Fever,"  sparkling  comedy  by 
Noel  Coward,  which  ran  all  last  year 
at  the  Maxine  Elliott  Theater  in  New 
York. 

San  Francisco's  own  Emelie  Mel- 
ville will  do  the  part  of  Judith  Bliss 
in  "Hay  Fever"  which  opens  Thurs- 
day night,  September  8  and  will  play 
Thursday,  Friday  and  Saturday 
nights  and  Saturday  matinee,  of  Sep- 
tember 8,  9,  and  10  and  on  Septem- 
ber 15,  16,  17. 

The  Guild  this  year  will  have  a  de- 
lightful setting  for  its  productions, 
in  the  new  Community  Theater  in 
the  recently  completed  Women's 
Building,  609  Sutter  Street.  The  lit- 
tle theater  is  an  architectural  gem 
and  seats  between  six  and  seven  hun- 
dred persons.  An  exceptional  cast 
supports  Miss  Melville  in  "Hay  Fev- 
er," which  is  to  be  followed  the  later 
pari  of  September  by  the  Hungarian 

play  "Fata  Morgana." 

*  *     * 

California 

The  management  of  the  California 
now  announces  the  screening  of  "Ca- 
mille"  featuring  Norma  Talmadge 
for  the  week  beginning  Friday  and 
following  the  showing  of  "The  Big 
Parade." 

Fred  Niblo  directed  this  picture 
which  deals  with  the  character  made 
famous  in  fiction,  although  the  scene* 
and  events  are  modernized  by  the 
motion  picture  production.  Beautiful 
settings  make  a  fine  background  for 
the  romantic  film,  providing  for  Miss 
Talmadge  one  of  her  best  roles,  ac- 
cording to  those  in  the  know. 

*  »     « 

Imperial 

A.  M.  Bowles  announces  that  the 
Imperial  Theater  will  return  to  its 
policy  of  first-run  pictures  commenc- 
ing with  this  Saturday's  showing  of 
Thomas  Meighan  in  "We're  All 
Gamblers." 

tinued  on  Page  13) 


A  blue  gas  flame  keeps 
your  cooking  utensils  clean 

A  perfectly  working  Gas  Range  is  a 
delight  to  use. 

But  at  times,  food  boiling  over  or  dust 
drawn  in  through  the  air  mixers  will 
carbonize  and  unless  the  burners  are 
cleaned  these  particles  will  close  the 
holes  or  ports  of  the  burners.  The  result 
is  a  yellow  flame  or  a  "popping"  noise 
when  you  turn  off  the  gas.  This  is  im- 
proper combustion. 

The  burners  of  your  Gas  Range  are 
easily  removed  and  should  be  cleaned 
each  month  to  insure  perfect  combustion 
and  cleanliness.  Merely  boil  the  burners 
in  a  solution  of  lye  water  or  caustic  soda 
until  they  are  thoroughly  clean. 

You'll  find  it  easy  to  keep  your  Gas 
Range  as  clean  as  any  other  piece  of  fur- 
niture in  the  house.  The  range  will  oper- 
ate perfectly.  It  will  last  longer.  You'll 
enjoy  its  speed,  cleanliness  and  the  ease 
of  cooking  with  Gas — just  as  thousands 
of  other  women  are  doing  today. 


"»ACinC   SEHV1CI" 


Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 
by  Calijomianf 


GEO 

Sutter  61 


rELL 
land   1017 


l.-0«.«»«    cap*    were   **rrw!    at    the 
Panama-Pacifi*-    International    Expaaitiaa 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

"CAIN  AND  ABEL"  ON  THE 
NETWORK 

"Cain  and  Abel,"  the  dynamic  story 
taken  from  the  Bible  will  be  the 
Bible  story  with  symphonic  orches- 
tral accompaniment  presented  by 
the  National  Broadcasting  Company 
over  the  Pacific  Coast  Network  Sun- 
day, September  11,  from  9.00  to  10.00 
P.M. 

This  is  the  story  of  the  beginning 
of  hatred  in  the  world  and  the  trag- 
edy of  the  first  murder. 

The  first  scene  is  laid  on  a  moun- 
tainside where  Cain  has  gone  to  offer 
a  sacrifice  to  the  Lord.  In  the  valley 
below  him  Cain  sees  his  brother  Abel 
watching  his  sheep.  He  envies  his 
brother's  prosperity  and  longs  for  the 
luxuries  that  wealth  procure.  He 
leaves  the  mountainside  with  bitter- 
ness in  his  heart  and  approaches  his 
brother  with  the  demand  that  he  turn 
over  his  flocks  to  him.  Cain  tells  his 
brother,  that  he  hates  him  but  Abel 
does  not  understand  the  meaning  of 
hate.  Cain  slays  Abel  and  steals  his 
sheep,  taking  them  into  the  hills,  but 
is  followed  by  the  voice  of  conscience. 
The  voice  of  conscience  tells  him  that 
he  is  the  author  of  war.  of  hate  and 
of  murder  and  that  men  will  curse  his 
name  for  all  time. 


A  NEW  LINE  OF  LOUD  SPEAKERS 
By  H.  A.  Eyeleth 

The  slogan,  "A  Utah  For  Every 
Purpose"  has  been  fulfilled  by  the 
new  line  of  Utah  speakers  brought 
out  by  the  Utah  Radio  Products  Co. 
There  is  a  price  range  from  ten  dol- 
lars to  one  hundred  dollars  and  de- 
signs to  meet  every  taste  and  require- 
ment. 


The  most  elaborate  speaker  is 
known  as  the  "Screen."  It  is  of  an- 
tique brown,  wood  finish,  standing 
40  inches  high  by  28  inches  wide  and 
12  inches  deep  and  is  equipped  with 
a  10-foot  concealed  air  column  horn 
with  Utah  DeLuxe  unit.  Its  beau- 
tiful tone  quality  and  elegant  appear- 
ance make  it  an  outstanding  speak- 
er of  the  season  and  it  meets  the  de- 
mand for  a  reproducer  of  quality  to 
be  used  with  the  higher  priced  sets 
and  in  the  most  finely  appointed 
home.     This  is  the  S100.00  speaker. 

A  cabinet  type  speaker  is  available 
in  the  Utah  "No.  100."  This  is  fin- 
ished in  walnut  and  stands  36  inches 
high  by  27'o  inches  wide  and  17 
inches  deep,  and  is  equipped  with  con- 
cealed 9  foot  air  column  and  Utah  De 
Luxe  Unit.  There  is  room  in  the 
cabinet  for  batteries  or  eliminator 
equipment.  An  idea  of  its  sturdy 
construction  is  gained  by  the  knowl- 
edge that  it  weighs  100  pounds.  Price 
S80.00. 

The  "No.  30"  is  a  cone  speaker  fin- 
ished in  antique  brown  metal  casing 
and  grill  which  conceals  the  cone  and 
mechanism.  Its  height  is  18  inches. 
The  design  is  very  effective  and  it 
blends  well  with  both  mahogany  and 
walnut  finished  cabinets.  This  speak- 
er sells  for  S30.00. 

The  "No.16"  Drum  speaker  is  of 
metal  construction,  antique  brown 
finish,  and  stands  I6V2  inches  high. 
It  is  similar  to  the  No."  30  in  general 
appearance  but  sells  at  $16.00.  It 
has  excellent  tone  quality  and  will 
handle  all  the  volume  desired  for  gen- 
eral use.  At  the  price  it  is  an  ex- 
ceptionally fine  value. 

There  is  a  straight  cone  type  speak- 
er in  the  "Junior"  cone  at  S10.00. 
This  is  151  ■_>  inches  high  and  is  the 
open  type,  free  edge  cone.  Many 
users  of  sets  like  to  have  one  or  more 
speakers  in  other  parts  of  the  house 
and  this  makes  an  ideal  unit  to  use 
for  that  purpose.  It  is  also  a  good 
portable  speaker,  weighing  only  seven 
pounds. 

There  are  two  horn  type  speakers, 
the  "Standard"  with  14  inches  bell 
and  the  "Junior"  with  11  inch  bell. 
The  finish  is  antique  brown  and  thev 
are  priced  at  S22.50  and  $12.50  re- 
spectively. 

The  Utah  "Piano"  unit  is  designed 
to  be  attached  to  the  sounding  board 
of  any  piano.  It  is  equipped  with  a 
25-foot    cord    and    sells    for    S10.00. 


This  is  a  very  novel  way  of  reproduc- 
ing radio  reception  and  is  most  effec- 
tive. 

There  are  two  phonograph  units, 
with  and  without  stand,  nickel  finish, 
listing  at  S9.50  and  $10.00  respec- 
tively. There  are  two  speaker  units 
only,  to  be  adapted  to  horns  as  de- 
sired ;  the  King  at  $6.50  and  the  De 
Luxe  at  $10.00.  There  is  also  a  Con- 
sole unit,  for  adaption  to  cone  dia- 
phragms, which  sells  at  $10.00. 

There  are  a  variety  of  Utah  air- 
column  horns  available.  These  are 
for  use  in  cabinets  and  come  equipped 
with  Utah  De  Luxe  units.  Several 
shapes  are  manufactured  and  the 
lengths  of  air  columns  vary  from 
seven  to  twelve  feet,  which  permits  a 
selection  to  meet  the  requirement  of 
any  particular  cabinet.  The  price 
range  is  from  $12.50  and  $25.00,  with 
unit. 

Programs  for  Next  Week 

KFRC—  DON     I.EE 
SAN   FRANCISCO— 451 

Sunday.    September    4 

-   to    1:00   p.   m. — Church   service. 

5 :00   to   6 :00   p.   m. — Organ    recital. 

6:00  to  6:30  p.   m.— Talk. 

6:25  to  6:30  p.  m. — Stage  and  screen  reports. 

6:30   to   7:30   p.    ni. — Twilight    recital. 

8:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 

Monday,   September  5 

7:00  to   8:00  a.    m. — Early   Bird    program. 

8  :00  to  9:00  a.  m. — Musical   program. 

10:00    to    11:00  a.   m. — Musical    program. 

11:00  to  11:30  a.  m.— Household  hints. 

11:30    to    12:00    noon — Amateur    tryouts. 

12:00   to   1:00  p.   m. — Sherman.  Clay  program. 

•1  :30   to  5  :30    p 

5:30    to   6:00   p 

6:00   to  6:20  p 

6:20  to  6:30  p 

6:30   to   6:50   p 

6:50  to  7:00   p.    m 

7:00   to   7:30    p.   m 

8:00    to    8:30    p.    m.— KFRC    Movie    Club    with    Joe 

Benson,    pianist 
8:30   to  9:30   p.    m. — Walter   Krausgrill's    Orchestra. 
9:30  to  12:00   p.  m. — Mark  Hopkins  Dance  Orchestra. 
Tuesday,   September   6 

7 :00   to  8 :00   a.   m. — Early   Bird   program. 
■-  :m>    in    :i  inn    ;i.     tu.      Mii-n-,1     pruvrram. 
10:00  to  11:00  a.    m. — Musical  program. 
11:00    in    11:80   a.    m.— Doings   of  Dorothy. 
11:80  :t-   m.  to  12:00  noon — Amateur  tryout  program. 
12  :00  to  1  :00  p.  m. — Sherman.  Clay  concert. 
4:30    to    5:80    p.    m. — Organ    recital. 
5:30   to  6:20   p.    m. — Mac  and    his   gang. 

6  :20   to  6  :30   p.   m. — Stage  and  screen. 
6:30  to  6:50  p.   m. — The  Cecilians. 
6:50  to  7:00  p.  m.— Talk. 

7  :00  to  7  :30  p.  m. — Mark  Hopkins  Dance  Orchestra. 
8:00  to  8:30  p.   m.— KFRC    Radio  Movie  Club. 

8:80  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 

9:80  to    12:011   p.   m.— Mark  Hopkins  Dance  Orchestra, 

Wednesday,    September    7 

7:00    to  8:00  a.   m. — Early    Bird    program. 

8:00  to  9 :0Q  a.  n      UoaicaJ  program. 

10:00    to   11:00   a.   m. — Musical    program. 

11:00   to    11:30   a.    m. — Household    hints. 

11:80   to    12:00  noon — Amateur  tryout  period. 

12:00  to  1:00  p.   m.     Sherman.  Clay  concert. 

1:30   to  5:30  p.  m. — Organ   recital. 

5:30   to   6:20    p.    m. — Mac   and    his    gang. 

6  :20  to  6  :30  p.  m. — Stage  and  screen. 
6:30   to   7:00   p.   m. — The   Cecilians. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 
8:00   to  9:00   p.   m. — Maxwell    House  Coffee   program. 
9:00    to    10:00    p.    m. — Sherman,    Clay    concert. 
10:00    to    12:00    p.    m. — Walter   Krausgrill's   orchestra. 
Thursday.    September   8 

7  :00   to   8  :00  a.   m. — Early    Bird    program. 
8:00    lo  9:00  a.   m. — Musical   program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00    to    11:30  a.    m. — Doings   of   Dorothy. 
11:30  to  12:00  noon — Amateur  tryouts. 


Organ    recital, 
m. — Mac   and    his    gang, 
m. — Joe  Mendel  and   his   pep  band, 
m. — Stage  and  screen,  police  reports. 

-The   Cecilians. 

Talk. 

Mark    Hopkins   Dance   Orchestra. 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


12:00   to    1:00    p.    m.— Sherman,    Clay    concert. 

4 :30  to  6 :30  p.  m. — Organ  recital. 

6:30    to    6:20    p.    m. — Mac    and    his    Gang. 

6  :20  to  6  :30  p.  m. — Madame  Marie's  beauty  talk. 

6:30  to  7:00  p.   m. — The  Cecilians. 

7:00   to  7:10   p.  m. — Stage  and  screen. 

7 :10   to    7  :30    p.    m. — Mark    Hopkins    dance   orchestra. 

8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9:00  to  10:00  p.  m. — No.  3  Elks'  Glee  Club. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Friday,    September   9 

7:00  to   8:00  a.  m. — Early   Bird  program. 

8:00  to  9:00  p.  m. — Musical  program. 

10 :00    to    11 :00   a.    m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11:30    to    12:00    noon — Amateur    tryouts. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30   to  6:20  p.  m. — Mac  and  his  gang. 

6:20  to  6:30  p.   m. — Stage  and  screen. 

6  :30  to    7  :00  p.  m. — Art  floral   program. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00    to    9:00    p.    m. — Admission    Day    program. 

9:00  to  9:15   p.   m. — "The  World  Today." 

9:15    to    10:00    p.    m.— Walter    Krausgrill's    Orchestra. 

10:00  to  12:00  p.  m.— Mark  Hopkins  dance  orchestra. 

Saturday,    September    10 

7:00    to    8:00    a.    m. — Early    Bird    program. 

8:00   to  9:00  p.    m.— Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11 :00   to    11 :45   a.    m. — Amateur   tryouts. 

11:45     to     12:00    noon — Announcements    of    Sunday 
church    sermons. 

12:00  to  1:00  p.  m. — Sherman,  Clay  concert. 

5  :30   to    6  :20   p.    m. — Mac   and    his    gang. 

6:20   to  6:30   p.   m. — Stage  and   screen. 

6:30  to  7:00  p.  m. — The  Cecilians. 

7:00    to    7:30    p.    m. — Mark    Hopkins    dance    orchestra. 

8:00    p.    m.    to    1:00    a.    m. — -Mark    Hopkins    dance   or- 
chestra. 

KYA— PACIFIC    BROADCAST    CORP. 

SAN    FRANCISCO— 309.1 
Sunday,    September  4 
11:00    a.     m. — -Church    services. 
7:45    p.    m.  -Church  services. 
Monday.  September   5 

7:00    to    8:00    a.    m.— Golden    Gate    Crier. 
12:30    to   2:00   p.    m.— Clift   Concert    Trio. 
5:30    to    6:30    p.    m. — Golden    Gate    Crier. 
6:30  to  7:00  p.   m. — Prize  package  period. 
7:00    to    7:30    p.    m.— Clift    Concert    Trio. 
8:00    to    8:30    p.    m.— The    Venetian    Quartet. 
K:30  to  9:00  p.  m. — The  Venetian  Quartet, 
9:00  to   10:00   p.   m. — Studio   program. 
Tuesday,   September    6 
7:00  to  8:00  a.  m.- Golden  Gate  Crier. 
8:00  a.   m.  -Correct   time. 

10:80    to    10:45    a.    m.      Diet    and    henlth    talk. 
12:30    to    2:00    p.    m.— Clifl    Motel    Concert   Trio. 
4:00  to  5:00  p.  m.     Broadcaal    from  special  studio  of 
Radio    Show. 

5 :8 7:00  p.  m,     Golden  Gate  Crier. 

7:00  to  7:16  p.  m,     "Magaaine  on  the  Air." 

7:15    to   7:30    p.    m.      Clift    Hotel    Concert    Trio. 

8:00  to  9:00  p.  m.    Trueti-George  Instrumental   Duo 

and    KYA    Artist*. 
9:00  to  10:00  p.  m.     Benny  Lipaton,   lyric  tenor. 
id  Miti  p.  m.     Correct   tint,-. 
Wednesday.  September  7 

7  a 8  sOO  a.    ">.     Golden   Cute  Crier. 

BiOO  h    m.    Correal    turn 

12  80   to  2:00  p.  in.     Clift    Hotel   Concert   Trio. 

6:30    to    7:00    p.    m.      Golden    Gate    Crier. 

7:00   to  7:30   p.   m.— Clift   Hotel   Concert    Trio. 

K  :()<)    to    II  :i)()    p.     m.      Studio    program 

9:00   to    10:00    p.    m. — Mnlvinn    Cohn,    soprano, 

10 :00    to    11 :00    p.    in.     Broadcaal    from    the   special 

studio  of  the  Radio  Bhow, 
Thursday,    September    S 
7:00  to  B:00  ».  no.     Golden  Gate  Crier. 
s  :00*a.  m     Correct   time. 

12:30    to  2:00  p.   m.— Clift    Hotel    Concert    Trio. 

5:80    to   7:00  p.   m.—  Golden   Gate  Crier. 

7:00   to   7:80    p.    m,     Clift    Hotel   Concert    Trio. 

B:00    to    9:00     p.    m.      Regular    weekly     meeting     "26th 

Squad." 

0:00    to    10:00    p.    m.      The    Clarion    Trio. 
10:00     U)     11:00     p.     in.      The     KYA     Philharmonic    Or- 
chestra. 
Friday,   Septemher  9 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

s  eOQ   a.   ni.    Cornet    time. 

10:80  to   10:46  a.  m.     Diet  and  health  talk. 

18:80  to  8:00  p.  m.     Clift  Hotel  Concert  Trio. 

5:30  to  7:00   p.    ni.     Golden    Gate    Crier. 

7:00    (0    7:80    p.    m.      Clift    Hotel    Concert    Trio. 

to    9:00    p.    m.      Btudkl    program. 
9:00   to   10:00  P    m.      KYA  artists. 

"    p     m,      Correct    time. 
Saturday,  September  10 
7:00   to   8  "  ilden    Gate   Crier. 

8:00    a.    m. — Correct     time 

12:30   tO   8:00   p.    Bt      Clift    Hotel   Concert    Trio. 
5:30    to   7:00   p.    m.      Golden    Gate    Crier. 
7:00    to    7:80    p.    m.      Clift    Hotel    Concert    Trio. 

Q    p.    ni.      Program   by    Annae    K.    Blotcky. 
10  :00    p      ni.      Correct     time. 

KPO—  HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO — 1» 
Sundav.    September  4 
J  :45  to  4:30  p.  m.— Broadcast   of  baseball    game. 

6:00  to  6-.S0  p.  m.     States    Restaurant    orchestra. 

6:30  p.  m.  -  Baseball   scores, 

BsHtoSsttpwM.-  Palace    Hotel    concert    orchestra. 

8 :8S  to  18 :M  p.  m.     Fairmont  Hotel    concert   orchestra. 

Monday.  September   S 

6:45.  7  (18  and  7  :45  a.  m.      Health    exercises. 

S  :00  to  9:00  a.  m.      Sperry    Flour   happy    hour. 


10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30   to    12:50  p.    m. — Kane's   HawaiianB. 

12  noon — Time  signals.   Scripture   reading. 

12:50  p.m. — Stock  market  quotations. 

1 :00  to  2  :00  p.  m— Fairmont    Hotel    concert    orchestra. 

3  :30  to  5  :30  p.  m. — Palace   Hotel    concert  orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 

6  :30  to  7  :00  p.  m. — States  Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert   orchestra. 
7:30  to  8:00  p.  m. — DX. 

8:00  to  9:00  p.  m. — Program  by  National  Broadcasting. 

9  :00  to  10  :00  p.  m.— Program     for    Shell     Company    of 

California.    KPO-KFI. 

10  :00  p.  m.  to  12  midnight — KPO's  variety  hour. 
Tuesday,    September   6 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic   economist. 
10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 
11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12:50  p.  m. — Stock  market  quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

G  :00  to  6  :30  p.  m.— Ye   Towne    Cryer   service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

5  :00  to  9:00  p.  m.— Dan    Casey's   fireside  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.m. — Palace   Hotel   dance  orchestra. 
Wednesday,  September  7 

6  :45.  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 

10  :30  to  10  :45  a.  m. — Ye   Towne  Cryer  service. 

11  :30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon— Time  signals.    Scripture   reading. 
12  :50  p.  m. — Stock   market  quotations. 

1  :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :80  p.  m. — Broadcast  of   baseball    game. 

4  :30  to  5  :30  p.  m.— Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.—  Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

fi  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.  m.— DX. 

8:00    to   9:00    p.    m. — Atwater    Kent    Artists. 
0:00   to  10:00  p.  m. — National  Broadcasting  Company. 
10  :00  to  11  :00  p.  m. — States    Restaurant   orchestra. 
Thursday.    September    8 

8  :  17.  7  :I5  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m.— Domestic    economist. 
10:80  to  10:46  a.  m. —  Ye  Towne  Cryer  service. 
11:110    to    12:50    p.    m.- -Kane's    Hawaiians. 

11!  noon-    Time   signals.   Scripture    reading.- 
12 :60  p.m.      Stock    market    quotations. 

]  :00  to  2  :00  p.  m.  Fairmont  Hotel  concert  or.  i 
I  :  1.7  bo  1  :S0  p.  m. —  Broadcast  of  baseball  game. 
4 :80  to  6 :80  p.  m.     Palace  Hotel   concert  orchestra. 

5  >8 1  :O0  p.  m.      Children's   hour. 

B  :00  tO  8  :80  P.  m.      -Ye    Towne    Cryer    service. 

B    B0  bo       no.     States    Restaurant  orchestra. 

i  :00  bo     :80  i    m.     Fairmont   Hotel   concert  orchestra. 
7  :30  to  8:00  p.  m.— DX. 

9:00  bo  10:00  p.  m.— National    Broadcasting    Company's 
10:00  to  11  :00  p.  m.-   Palace   Hotel   dance  orchestra. 
Friday.  September  9 

,.t  7  :46  a.  m.— Health    exerciser. 
B :00  to  9 :00  a.  m.      Sperry    Flour    happy    hour. 

10  BO  to  10:46  a.m.     Ye  Towne  Oyer  Berrlee, 

,     in.      Ninon,  fashion  critic. 
11:80    to    18:60    p     ni.      Kantfl    Hawaiians. 
12  noon      Time   signals.    Scripture    reading. 
18:46  P.m. — Commonwealth   luncheon  at   Palace  Hotel. 
1  ;80  to  2  :00  p.  m.— Fairmont    Hotel    concert   orchestra. 
8 :45  to  4 :80  p.  m.—  Broadcaal  of  baseball  game. 
4 :80  to  6 :80  p.  m. —  Palace    Hotel    concert   orchestra. 

6  :30  to  6  :00  p.  m. — Children's  hour. 

B  :00  to  8  :S0  P.  m. — Ye    Towne    Cryer   service. 
6 :80  to  7  :00  p.  to.— Statea   Restaurant  orchestra. 

7  ;00  to  7  :B0  p.  m. — Hook    review. 

7  :80  to  7  :30  p.  m. -  SiM<rts-<in-the-air. 

T :S0 to 8 :00 p. m.-   DX. 

8:00  to  9:00  p.  m. —  Program,  the  Calpet  orchestra. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m.     States    Restaurant   orchestra. 
Saturday.    September    10 

rt  :4'>.  7  :16  and  7  :46  a.  m—  Health    exercises. 
8:00  to  9:00  a.  m. — Sperry   Flour  happy  hour. 
0  10:30  a.m. — Domestic   economist. 

10:45a.m.-    Ye    Towne    Cryer   service. 
11:80  to   12:60  p.   m.      Kane's   Hawaiians. 
12  noon     Time  signals.    Scripture   reading. 
L2:60p.tn.'    Stock   market  quotations. 
1  :00  to  2  :O0  p.  m.— Fairmont     Hotel    concert    orchestra. 
1 :4.^  to  4  iSO  p.  m. — Broadcast  of  baseball  games. 
4  :S0  to  .1 :30  p.  m. — Palace    Hotel    concert    orchestra. 
m. — Twilight    hour, 
ii    m.— Ye   Towne    Cryer   service, 
i     m. — States   Restaurant  orchestra. 
I  p.  m. — DX. 
9:00  p.   m.— National    Broadcasting   Company. 
:  2  :00  midnight— Goodrich   Silvertown    Cord   or- 
chester. 
12:00  m.  to  1 :00  a.  m.— Palace    Hotel    dance    orchestra. 


5^30  to  6:30  p.  m. — Brother     Bob's     club. 

7  :00  to  7  :30  p.  m. — Amusement  information. 

8:00    to    9:00    p.   m. — Special   program. 
9:00  to  10:00  p.m. — Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday,   September  6 
2  :45  p.  m.— Baseball. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 
7:00    to   7:30   p.    m. — Amusement    information. 
Wednesday,  September  7 
10:30  a.  m.— Martha  Lee. 
2  :45  p.  m. — Baseball. 
5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m. — Athen    Athletic    club   orchestra. 
7:00    to   7:30    p.   m. — Amusement    information. 
8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m. — Special  program. 
Thursday.    September    8 
2  :45  p.  m.— Baseball. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Ern  Russell  in  "song  and  story." 
7:00    to   7:30    p.    m. — Amusement    information. 
Friday,  September  9 
2:45  p.  m.— Baseball. 
5:00    p.   m. — Martha  Lee 
5  :30  to  6  :30  p.  m.— Brother  Bob. 
7:00    to   7:30   p.   m. — Amusement   information. 
8:00   to    9:00    p.    m. — Community    night    program. 
9:30  to  10:30  p.  m. — Athens    Athletic    club    orchestra. 
Saturday.   September    10 
2  :45  p.  m. — Baseball. 
7:00    to   7:30    p.   m. — Amusement   information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday,   September  4 

11:00    a.    m. — Church    service. 

6:30  to  7:30   p.   m. — Bern's  Little  Symphony. 

7  :30  p.  m. — Weather  and  baseball. 

7:35   to   9:00  p.  m. — Church  service. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday,  September   5 

11:30  a.  m.   to  1:00  p.  m.— Hotel  Leamington  concert. 

12:30.   weather:   1:00  weather;    1:03,   S.    F.  stocks. 

4:00  to  5:00  p.  m. — Hotel  St.  Francis  dance  orchestra. 

5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 

(!  :00  to  6  :45  p.  m. — Stanislas    Bern's    Little    Symphony. 

6  :45    p.    m. — "What's    Happening    in    the    World." 

7:03.    weather:    7:06.    baseball;    7:08,    S.    F.    produce, 

grain,    cotton  :    7 :16,    S.    F.    stocks    (closing)  ;    7 :23, 

N.   Y.  stocks    (closing). 
8:00   to   9:00   p.    m. — National    Broadcasting   Company. 
9  :00  to  9:20  p.  m. — "Chats   About  New   Bonks." 
Tuesday.    September   6 
11:30  to   1:00  p.  m.— Hotel   Leamington   concert. 

10,    weather:    1:00    weather:    1:03.    S.    F.    stocks. 
2  :00  to  3  :00  p.  m. — Pacific      Radio     Trade     Association 

concert. 
4:00   to   5:00   p.   m. — Hotel    St.   Francis   orchestra. 
6  :00  to  6  :55  p.  m. — Stanislas    Bern's    Little    Symphony. 
6:66,   news;  7:03,  weather:  7:06.  baseball:  7:08,  S.  F. 

produce,  grain,  cotton:   7:16.  S.  F.  stocks  (closing); 

7:88.  N.  Y.  stocks  (doting). 

B  :00  p.  m.— (Oakland    studio) — The    Pilgrims. 
D;O0  bo   10:00  p.  m.      National   Broadcasting  Company. 
to  10:30  p.m. — "HM"    and    "JP"    entertain. 
Surprise  broadcast. 

(Continued  on  Page  12) 


KLX— OAKLAND    TRIBINE 
OAKLAND— 5«8 

Mondav.  September  3 

m.—  Martha    Lee  ;    George    Keneipp. 


We 

Feature 

Archery 

Equipment 


lifornia 

rtohop 


474  POST  STREET 

nfor  Mason 
SAN  FRANCISCO.  CALIF. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  1927 


Reached  via  Southern  Pacific 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Rtaclud  via  Southern  Pacific 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


Wednesday,  September  7 

11:30  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30,  weather;  1:00,  weather;  1:03,  S.  F.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00   to   5:00   p.    m. — Hotel    St.    Francis    orchestra. 
6  :00  to  6  :55  p.  m. — Bern's    Little   Symphony. 
6:55,  news;  7:03,  weather;  7:06.  baseball;  7:08.  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 
S:00  to  9:00  p.  m. — "Vacation  program. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10  :00  to  12  :00  p.  m. — John     Wolohan's     Californians. 

Thursday,    September    8 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30.  weather;   1:00,  weather:   1:03,  S.  F.  stocks. 
2  :00  to  3  :00  p.  m.— Pacific     Radio     Trade     Association 

concert. 
4:00   to   5:00  p.   m. — Hotel    St.    Francis   Orchestra. 

5  :00  to  6  :00  p.  m. — "Friends  to   Boys." 

6  :00  to  6:55  p.  m. — Bern's  Little   Symphony. 

6:55,  news;  7:03,  weather;  7:06.  baseball;  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m. — KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  12:00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 


\mprovingf 
c^nfranc/sc0 

f — BVLLESBV 1 


bl  Market  ml 


Barrier  sign  used  by  track  department 
of  Market  Street  Railway  Company 

Samuel  Kahn, 
President 


-Hotel  Leamington  concert, 
ather;    1:03,    S.    F.    stocks; 


Radio     Trade     Association 
Francis    Concert  Orches- 


Friday.  September  9 

11 :30  a.  m.  to  1 :00  p.  i 

12  :30,    weather  ;    1 :00,    we 
1 :08.  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m.— Pacific 
concert. 

4  :00  to  5:00  p.  m.— Hotel    St. 
tra. 

5:30  p.m. — Wise  man    from    the   Land-O-Health. 

6  :00  to  6  :45  p.  m. — Bern's    Little   Symphony. 

6  :45  to  6  :56  p.  m.— "Weekly  Financial    Review." 

6:55.  news:  7:03,  weather;  7:06.  baseball;  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9  :00  p.  m.— Western    Artist    Series. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 

Saturday,    September    10 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert 
concert. 

12:30.  weather:  1:00.  weather;  1:03,  S.  F.  stocks; 
1 :08.  N.   Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5  :00  p.  m.— Hotel  St.  Francis  Concert  Orches- 
tra. 

8:00  to  10:00  p.  m. -National   Broadcasting  Company. 

10:00  p.  m.  to  1 :00  a.  m. — Wilt    Gunzendorfer's    Band. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES — 168    METERS 

Sunday.    September    4 

10:00  a.   m. --Morning  church  services. 

11:00  a.   m. — Church  services. 

6:00  to  6:30  p.  m. — Santa   Anita  Trio. 

6:30    to   7:00    p.    m.— Boris    Myronoff,    concert    pianist. 

6  :58    p.    m.— Father   Ricard's    forecast. 

7  :00  p.  m. — Aeolian  organ  recital. 
8:00   p.   m.— Packard    classic   hour. 

9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Billy  Cox  and  his  Packard  Eight  Orches- 
tra. 
Monday.  September  5 

5:30  p.   m.— Carl    Hansen,    musical  saw. 
6:15    p.    m.- — Radiotorial. 
6:30    p.    m. — Gamut    male   quartet. 
7  :00  p.   m. — Gene  Johnston's  Music   Box  hour. 
8:00    p.    m.— National    Broadcasting    Company. 
9:00   p.    m.— Shell   Company  of  California. 
10:00    p.    m. —Program   by  Meiklejohn    Bros. 
Tuesday.   September   6 
5:30  p.   m.— The  Dragon   Hawaiians. 
6:15    p.    m.— Music   appreciation    chat. 

6  :30   p.   m. — J.    Walter   Leopold,   pianist-composer. 
6:45    i>-    m. — Florence   Sanger,    popular    pianist. 

7  :00  p.  m. — Bill  Funk  and  his  Packard  Six  Orchestra. 
8:00  p.  m.—  Song  recital  by  Virginia  Flohri  and  Rob- 
ert Hurd. 

9:00    p.    mj — National    Broadcasting    Company. 

10:00   p.   m.  -Collegiate  Aeolians  Dance  Orchestra. 

Wednesday.    September   7 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6  :15    p.    m.  —  Radiotorial    period. 

6:30    p.    m.— Pal    O'Mine   trio. 

7:30    p.    m. — Nick    Harris    detective    stories. 

8:00   p.    m.— €alpet    String    Quartet. 

9:00  p.   m.- — National   Broadcasting  Company. 

10:00  p.  m.— Virginia  McCoy,  contra-contrallo. 

Thursday.    September   8 

5:30  p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 

6  :15    p.    m. — Radiotorial    period. 

6:30    p.    m.— Don    Parker,    popular   pianist. 

7  :00  p.  m. — Pastel  trio. 

8:00   p.    m. — Popular    program. 

8:30   p.    m. — Alice  Andrews   Reilly. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Program  of  modern   classical  music. 

Friday,    September   9 

5 :30    p.    m. — Eugene    Biscailuz    program. 

fi  :15    p.    m. — Radiotorial    period. 

6:30    p.    m. — Lois    Whiteman    and    Ralph    Van    Hoore- 

beke. 
7:00  p.   m. — Program  by  Paul   Roberts* 
8:00  p.  m. —Program  of  popular  music. 
9:00    p.    m. — National    Broadcasting   Company. 
10:00  p.    m.— Packard   Ballad    Four. 
Saturday.    September    10 
p.   m.- 


September  3,  192  T 


:30 
6:15 
6:30 
7:30 

8  :00  p.  m 
9:00 
10:00 
11:00 


-Strangers    Social    Club    Orchestra. 
-Radiotorial    period. 
-Vest  Pocket  program. 
Felipe   Delgado  and   Edna  Clark  Muir. 
National   Broadcasting  Company, 
p.   m. — Program   by   Maurine  Dyer, 
m. — Packard    Radio   Club, 
m.— KFI  Midnight  Frolic. 


KGW— MORNING     ORECONIAN 
PORTLAND — 191.5 
Sunday,  September  4 

7  :30  to  9  :00  p.  m. — Evening   Church   services. 
9:00   to   10:00  p.   m.— N.   B.   C.   program. 
10:00  to  11:00  p.  m. — Little  Symphony   orchestra. 
Monday,  September  5 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7:45  p.  m. — Utility  service. 

8:00  to  9:00   p.   m  — N.   B.    C.   program. 

9  :00  to  10  :00  p.  m. — Concert. 
Tuesday,    September   6 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — "Travelogue." 
7  :30  to  7  :45  p.  m. — Utility  service. 

7  :45  to  9:00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m.— N.  B.  C.  program. 

10  :00  to  12  :00  p.  m. — Dance  music. 


Wednesday,  September  7 

6  :00  to  7  :00  p.  m. — Concert  orchestra. 

7  :30  to  7  :45  p.  m. — Utility    service. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Thursday.    September    8 

6  :00  to  7  :00  p.  m.— Dinner   concert. 

7  :30  to  7  :45  p.  m. — Utility   service. 

7  :45  to  8  :00  p.  m. —Lecture. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00    to    10:00    p.    m.— N.    B.   C.    program. 

Friday,  September  9 

fi  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :30  to  8  :00  p.  m. — Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Saturday,    September    10 

6  :00  to  7  :00  p.  m.— Dinner   concert. 

8:00   to  9:00  p.   m. — National    Broadcasting  Company. 

10  :00  to  12  :00  p.  m.— Dance  music. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 
Sunday,   September  4 

12  :30  to  1  :30  p.  m.— Organ   recital. 

7  :50  to  9  :00  p.  m. — Services     from     Sixth     Church     of 

Christ   Scientist. 
9:00  to  10  :00  p.  m. — Laura    Ellen    Windsor   and    pupils. 
10:00  to  12:00  p.  m.— Clyde  Cooper's   orchestra. 
Monday,  September  5 
8:20  to  10  :27  a.  m. — Musical   breakfast  program. 

10  :27  to  10:30  a.  m. — U.    S.    weather   reports. 
10:30  to  11 :00  a.  m.— Babetle's    fashion    hints. 

11  :00  to  12:00  m.— Organ    recital. 

12  :00  to  1  :0Q  p.  m. — Luncheon    program. 

4  :00  to  6:00  p.  m.— KFWI   tea   party. 

5  :00  to  5  :30  p.  m.— Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :30  p.  m. — Advertising  talk. 

8:00  to  9:00  p.  m. — Clyde  Cooper's  Roof  Garden  orches- 
tra. 

9  :00  tu  9:30  p.  m.— Geo.  Taylor  and  Clem  Kennedy. 

9  :30  to  10  :00  p.  m.— Darneille  Sisters. 

10:00  p.  m. — Weather  and    police   reports. 

10:03  to  12:00  p.  m.— Clyde  Cooper's  Roof  Garden  or- 
chestra. 

Tuesday.    September    6 

7  :00,  7  :30  and  8  :00  a.  m. —Health    exercises. 

8  :20  to  10:27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 
10:30  to  11  :00  a.  m.— Beauty  hints. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 
12  :30  to  1 :00  p.  m. — Organ   recital. 
1 :00  to  1 :30  p.  m. — Country  store. 
1  :30  to  2:00  p.  m. — Cowell   Dein.   piano  and   banjo. 
'5  :00  to  5  :30  p.  m.— Construction    reports. 

5  :30  to  fi  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m.- — Dinner  hour  concert. 
7:00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15  to  7:30  p.  m.— KFWI   Builders  of  Progress   Club. 
8:00  to  9:00  p.  m.— Clyde  Cooper's   orchestra. 

9  :00  to  10  :00  p.  m. — Barnes    Vaudeville    Agency. 
10:00  p.  m.— Weather  and    police  reports. 
10:03  to  11 :00  p.  m.— Clyde   Cooper's   orchestra. 

11 :00  to  12  :00  p.  m. — Zezz  Blacks   mysterious  hour. 
Wednesday,  September  7 

7  :00.  7  :30  and  8  :00  a.  m. — Health    exercises. 
8:20  to  10  :27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 

10  :S0  to  11  :00  a.  m.— Cynthia    Grey's    column. 

11  :00  to  12:00  m. — Organ   recital. 

12  :00  to  12  :30  p.  m.— Luncheon    program. 
12  :30  to  1 :00  p.  m. — Organ   recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

5  :00  to  5  :30  p.  m.— Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Louis  Donato   and    Jack    Kelaey. 

7  :00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :80  p.  m.— Studio  program. 

8:00  to  9:00  p.  m. — Program  by  Jerry  Warner,  singing 
banjoist. 

9  :00  to  10  :00  p.  m. — Clifford    Schneider,    baritone. 
10:00  p.m. — Weather  and    police   reports. 

10  :03  to  12  :00  p.  m. — Clyde   Cooper's    orchestra. 
Thursday.    September    8 

7  :00,  7  :30  and  8  :00  a.  m.— -Health    exercises. 
8:20  to  10:27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—  U.    S.    weather    reports. 
10  :30  to  11 :00  a.  m. — Fashion  hints  by  Babette. 
12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 
12:30  to  1 :00  p.  m. — Organ    recital. 
1 :00  to  1 :30  p.  m. — Country   store. 

4  :00  to  5:00  p.  m.— KFWI  tea   party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7:30  p.  m. — Kenneth   A.   Millican. 

8:00  to  9:00  p.  m. — Studio  program  by  Wm.  Johnson. 

9:00  to  9:30  p.  m.— Gloria  Del    Rae. 

9:30  to  11:00  p.  m. — Bill    Bennett. 

11 :00  to  12:00  p.  m. — Clyde   Cooper's   orchestra. 

Friday.  September  9 

7  :00.  7  :30  and  8  :00  a.  m. — Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical    breakfast  program. 
10  :27  to  10:30  a.  m. — U.    S-    weather    reports. 

10  :30  to  11 :00  a.  m. — Beauty   hints. 

11 :00  to  12  :00  m. — Organ    recital. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 

12:30  to  1  :00  p.  m. — Organ   recital. 

1 :00  to  1  :30  p.  m. — Country  store. 

1  :30  to  2:00  p.  m. — Cowell    Dein,    banjo  and  piano. 

4:00  to  6:00  p.  m. — KFWI  tea  party, 

5  :00  to  6  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Program  arranged  by  Irene  Smith. 


September  3,  1927 


7:00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15  to  7:30  p.  m. — Talk  by  E.  S.  Daniels. 

8:00  to  9:00  p.  m. — Clyde  Cooper's  orchestra. 

9:00  to  10:00  p.  m. — California  Sunshine  Boys. 

10:00  p.m. — Weather  and    police  reports. 

10:03  to  12:00  p.  m. — Clyde   Cooper's  orchestra. 

Saturday.    September    10 

7  :00.  7  :30  and  8  :00  a.  m. — Exercise   hour. 

8:20  to  10  :27  a.  m.— Musical   breakfast  program. 

10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

10:30  to  11:00  a.  m. — Cynthia   Grey's   column. 

12:00  to  12:30  p.  m. — Musical    luncheon   program. 

12:30  to  1 :00  p.  m.— Organ  recital. 

1 :00  to  1 :30  p.  m. — Country   store. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6:00  to  7  :00  p.  m.— Dinner  hour   concert. 

7:00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15  to  7  :30  p.  m. — Geo.   Taylor  and   Clem    Kennedy. 

8:00  to  9  :00  p.  m. — Athena   Alexandroff,   soprano. 

9:00  to  12  :00  p.  m. — Clyde  Cooper's   orchestra. 

12:00  to  2  :30  a.  m.— KPWI  hour  of  mirth  . 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday,    September  4 


THE  SAN  FRANCISCO  NEWS  LETTER 

10:00    p.    m.— Time   signals. 

Friday,  September  9 

5:40    to   6:00  p.    m.— Stock   quotations. 

6:00    to    6:30    p.    m.— Time   signals,    sport    news. 

b:60   to   8:00    p.   m. — Camlin    Hotel   concert   orchestra. 

8:00    to    10:00    p.    m.— Studio    program. 

10:00   to    11:00   p.    m.— Vic    Meyers'    dance   orchestra. 

Saturday,    September    10 

5:40    to    6:00    p.    m. — Stock    quotations. 

6:00    to    6:30    p.    m.— Time    signals. 

6:30  to  8:00  p.  m. — Camlin  Hotel  concert  orchestra. 

8:00    to    10:00    p.    m.— Studio    program. 

10:00    p.    m. — Time   signals. 


13 


1:00    to    7:45    p.    m. 

':45    to   8:00   p.   m.- 

1:00    to    9:15    p.    m. 

1:15  to  10:45  p.  m.- 
Monday,  September 
6:40  to  6:00  p.  m.- 
:00  to  6:30  p.  m.- 
6:30  to  8:00  p 
:00  to  10:00 
10:00    p.    m. — Time 


-Dinner    Hour    Concert. 
-Twilight   Organ   Hour. 
—Evening    services. 
-Camlin  Hotel  concert  orchestra. 


-Stock   quotations. 

—Time   signals,   sport   news. 

Henri   Damski's  concert  orchestra 

.—Studio    program. 

signals. 
Tuesday.    September   6 
5:40    to    6:00    p.    m. — Stock    quotations. 
6:00   to    6:30    p.   m. — Time  signals,   sports    news. 
6:30  to  8:00  p.  m.— Camlin  Hotel  concert  orchestra. 

:00    to    10:00    p.    m. — Studio    program. 
10:00    p.    m. — Time    signals. 

10:00    to    11:00    p.    m. — Vic    Meyers'    dance    orchestra. 
Wednesday,  September  7 
6:40    to    6:00    p.    m. —Stock    quotations. 
6:00    to    6:30    p.    m.— Time    signals,    .sport    news. 
6:30    to    8:00  p.    m. — Camlin    Hotel    concert  orchestra. 
8:00    to    10:00    p.    m.— Studio    program. 
10:00   p.  m.— Time  Bignals. 

Thursday.    September    * 

5:40  1o  6:00  p.   m.     stuck   quotations. 

BOO   to  6:80   i 

1:8 8:00   i 

g:00    to   9:00   i 
:00    to    10:00 
chest  ra. 


m. — Time    signals,    spur  I     news. 
m. — Camlin    Hotel    concert  orchestra. 
in      Si  mi  to    pn  t  ram, 
,   m.—  Concert   by    Henri   Damski's   or- 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sie-htaeeinjr      .....    $3.00  per  hoar 

Shopping 2.50  per  hour 

Short    Trips.    Taiicab    Rates 

PROSPECT 

A  Ann  s,ls  p""'-  S1- 

ilKIU  Son  Francisco 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229  CLARA  STREET— GARFIELD    sit 


J.  SPAULDING  &  CO. 

Established  ISA  I 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

853  TEHAMA  STREET 

San  Francisco 

Phone  Douglas  308  I 


Pleasure's  Wand 

(Continued  from  Page  7) 

A  recent  agreement  between  West 
Coast  Theaters,  Inc.,  and  the  chief 
producing  companies  of  Hollywood 
has  placed  a  large  number  of  pictures 
for  which  there  will  be  no  field,  ac- 
cording to  authorities,  were  it  not  for 
.just  such  first-run  houses  as  that  of 
the  newly  renovated  motion  picture 
theater. 

Horton  Kahn  will  manage  the  Im- 
perial and  Hermie  King  will  lead  the 
orchestra.  After  the  Meighan  picture 
Milton  Sills  will  be  the  star  in  "Hard- 
boiled  Haggerty"  and  Jean  Hersholt 

will  be  seen  in  "Alias  the  Deacon." 

*  *     * 

St.  Francis 

"Beau  Geste"  is  holding  the  movie 
fan  favor  still  at  the  St.  Francis  thea- 
ter where  the  story  of  bravery,  sus- 
pense and  romance  still  draws  crowd- 
ed houses.  Ronald  Colman,  Neil  Ham- 
ilton, Ralph  Forbes,  Noah  Beery, 
Alice  Joyce,  Victor  McLaglen,  Mary 
Brian,  William  Powell,  Norman  Tre- 
vor  are  the  cast. 

This  picture  was  shown  at  the  St. 
Francis  before  at  top  prices.  We  can 
see  it  again  at  this  theater  at  their 

popular  prices. 

*  *     * 

Cameo 

"My  Neighbor's  Wife,"  with  Mil- 
dred Harris,  Charles  Conklin,  Helen 
Ferguson,  as  stars,  will  be  on  the 
screen  Saturday  at  the  Cameo  Thea- 
ter for  the  final  showings  following 
its  two  days'  screening.  This  popular 
motion  picture  theater,  always  in  the 
vanguard  with  its  screening  of  pleas- 
ing pictures,  changes  pictures  fre- 
quently, scarcely  any  of  the  pictures 
running  more  than  two  or  three  days. 
There  is  always  some  of  the  latest 
news  reels  on  the  screen  in  addition 
to  educational  films  and  comedies. 

The  cosy  Cameo  Theater  is  on  Mar- 
ket street,  directly  opposite  Fifth 
street,  and  lobby  displays  announce 
each  forthcoming  photoplay. 

*  *     * 

Pantages 

Mrs.  Florence  Reid  will  head  the 
screen  attractions  this  week  at  Pan- 
tages Theater  with  the  film  story. 
"The  Satin  Woman."  an  exciting 
theme  on  which  a  plot  filled  with 
thrilling  lessons  and  stirring  emotion 
is  built.  There  will  also  be  another 
big  bill  of  vaudeville  as  this  week's 
features  in  keeping  with  the  sur- 
prises   often    coming    in    to    interest 


■  IT.li.lfIO     <•«• 


N.   W.   CORNER 

POLK  and  POST  STS. 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly   with   Shreve  &    Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and   Watches   a   Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


IN  THE  SUPERIOR  COURT 

of   the  State  of  California,    in  and   for  the 
City    and    County    of    San    Francisco 
Margaret    Vanderhoogt,    Plaintiff,    vs.    John    W.    B. 
Vanderhoogt,   Defendant. 
No.  184626. 

Action   brought  in   the  Superior  Court  of  the  State 
llfornia  in  and   for  the  City  and  County  of  San 
Francisco,    and    the    complaint    filed    in    the    office    of 
the  County   Clerk  of  said  City  and  County. 

The  people  of  the  State  of  California  send  greeting 
to:  John  W.  B.  Vanderhoogt.  Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  against  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  State  of  California,  in  and 
for  the  City  and  County  of  San  Francisco,  and  to 
answer  the  Complaint  filed  therein  within  ten  days 
(exclusive  of  the  day  of  service)  after  the  service  on 
you  of  this  summons,  if  served  within  this  City  and 
County  ;  or  if  served  elsewhere  within  thirty  days. 
The  said  action  is  brought  to  obtain  a  judgment 
and  decree  of  this  Court  dissolving  the  bonds  of  ma- 
trimony now  existing  between  plaintiff  and  defend- 
ant, on  the  grounds  of  defendant's  wilful  desertion 
and  wilful  neglect,  also  for  general  relief,  as  will 
mora  fully  appear  in  the  Complaint  on  file,  to  which 
special    reference    is    hereby    made. 

And  you  are  hereby  notified  that  unless  you  appear 
and  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  damages  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  for  other  relief  demanded  in  the 
complaint. 

i    under  my  hand  and  the  Seal  of  the  Superior 
t  of  California,   in  and   for  the  City 
and   County  of  San   Francisco. 

Dated    this    twenty-seventh   day  of   July.    1927. 

H.  I.   MULCREVY.   Clerk. 
By  J.  J.  RAFFERTY.   Deputy  Clerk. 
(Seal) 

I    Mill*    Bldg..   San    Francisco, 
may  for  Plaintiff. 

\"r  SSMRNT  NOTICE: 
The  MINERAL   DEVELOPMENT  COMPANY,  loca- 
I    principal    place    of    business,    San    Francisco, 
Calif. 

given    that    at    a    meeting    of    the 
n    held    on    the    2nd    day   of    August,    1927,    an 
i*nt  of  one-half  cent  per  share  was  levied  upon 
lucd    capital    stock    of    the    corporation    payable 
immediately   in    legal   money  of  the  United   States,  to 
the    Secretary,    at    the    office    of    the    company.    Room 
.-id  nock    Building.   San   Francisco.   Calif. 
Any    ?tock    on    which    this    assessment   shall    remain 
unpaid    on    the    5th    day    of    September.    1927    will    be 
delinquent   and   advertised    for  sale  at    public  auction, 
and    unless    payment    is    made  before,   will    be  sold   on 
Tuesday   the  27th  day  of  September.    li>27   to  pay  the 
delinquent    assessment,    together  with    costs    of  adver- 
tising  and    expense  of   sale. 

M.  J.  SEFT  V  Sccrataxy. 
24.1  Monadnoek  Building. 
San    Frar.ei*co.  Calif. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  1927 


Stop/ 

at  this 
Famous 
Hotel  in 

HOLLYWOOD 


End  your  trip  South 
fhesnc  Qt  the  Hollywood 
Plasa.  Avoid  crowd- 
ed traffic.  Rest  up 
in  Hollywood  firs 
This  hotel  is  only  20 
minutes  from  busi- 
ness districts  and 
beaches.  Nearest 
your  friends  in  the 
residence  districts. 
Writefor  booklet  or 
wire  reservations. 


lUBli 


His :; 


HOLLYWOOD  ' 


Hollywood  Haza  Hotel 

HOLLYWOOD    CALIF.     ' 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


Fallen  Leaf  Lodge 

The  Ideal  Taboe  Resort 

Located  on  Fallen  Leaf  Lake. 
Five  miles  from  the  State  High- 
way. In  the  center  of  a  Wonder- 
land of  Mountains,  Lakes 
and  Streams. 

(jood  yishing  r  Hiking  f  boating 

Comfortable  rooms,  tents  and  cottages 

— with  and  without  private  bath;  and 

famous  dining  room  service,  combine 

to  make  the  Lodge  a  popular 

vacation  spot. 

MRS.  W.  W.  PRICE 

Fallen  Leaf  P.  O.,  Lake  Tahoc,  Calif. 


Pantages  Theater  patrons.  A  number 
of  real  thrillers  are  offered  with  the 
program  beginning  on  Saturday. 

*     *     * 
Alhambra 

The  neighborhood  theater,  the  Al- 
hambra, will  this  week  present  a 
number  of  films  starring  cinema 
celebrities.  "Three  Weeks  in  Paris" 
comes  to  the  screen  today  and  Satur- 
day, and  will  be  followed  by  "The 
Honeymoon  Express,"  starring  Irene 
Rich,  for  Sunday's  offering. 

"The  Cheater,"  with  Helen  Fer- 
guson and  Pat  O'Malley  the  stars, 
will  be  on  the  screen  Monday,  followed 
by  "Ankles  Preferred,"  with  Madge 
Bellamy  the  star.  Rudolph's  Melody 
Masters  provide  some  of  the  city's 
best  music  for  each  performance  at 
the  Alhambra. 


Society 

(Continued  frnm   Page  5) 

luncheon  and  bridge  at  the  Hotel 
Mark  Hopkins  recently. 

Mrs.  J.  McChesney  was  hostess  at 
a  beautifully  appointed  luncheon  in 
the  Peacock  Court  of  Hotel  Mark 
Hopkins  on  Saturday,  August  27,  to 
a  party  of  twelve. 

Mrs.  Turn  Suden  and  Miss  V.  Fen- 
ner  entertained  some  friends  at 
luncheon  last  Saturday  with  prettily 
decorated  tables  seating  their  guests. 


Dahlia  Show 

Green  dahlias  of  the  pompon  va- 
riety, was  a  novel  feature  of  the 
display  at  the  annual  show  of  the 
Dahlia  Society  of  San  Francisco 
held  as  usual  at  the  Palace  Hotel, 
on  September  1,  2  and  3,  afternoons 
and  evenings.  The  strange  blooms 
are  the  product  of  the  garden  of  Mrs. 
Ellie  Miller  at  124  Ralston  street,  and 
seem  to  be  a  distinct  step  toward  the 
mystic  blue  dahlia,  the  aim  of  all 
dahlia  growers,  and  until  now  sought 
through  the  lavender  tints.  Green 
pompons,  fully  perfect  and  like  other 
blooms  of  the  same  variety,  except 
for  their  weird  color,  are  very  far 
from  the  usual  reds  and  orange  and 
pinks  in  appearance.  They  attracted 
a  great  deal  of  attention. 

Dahlia  growing  around  the  bay 
region  has  reached  a  peak  during  the 
last  year  or  so,  and  with  the  use  of 
dahlias  as  cut  flowers  for  every  pos- 
sible purpose  from  corsage  bouquets 
to  decorations  for  huge  affairs,  a  new 
interest  is  being  engendered  in  the 
color  combinations  and  the  keeping 
qualities  of  the  prize  blooms.  Each 
season,  by  selection  and  care  in 
growing,  the  dahlias  are  becoming 
useful  for  permanency  and  long 
blooming  period  during  the  time 
whsn  show  flowers  are  most  in  de- 
mand. 


Brockway, 

Lake 

Tahoe 

gOLF. . . 

All  Grass  Greens 
and  Grass 
Jairways 

Swimming,  natural  hot 
water;  dancing;  horse- 
back riding;  boating; 
fishing;  tennis.  For  in- 
formation and  rates, 
write  or  wire 


H.    0.    COMSTOCK, 

Manager 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof   Hotel. 
Write  for   Booklet. 

T.  H.  CORCORAN,  Ajrua  Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 


French  and  Italian  Dinners—  Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes   Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE  110 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


IiBI^y  T/qBLE 


THE  INN  of  the  HAWK  AND  RAV- 
EN, by  George  Barr  McCutcheon. 
Dodd,  Mead  and  Company.  S2.50. 
Another    Graustark    story,    which 
says  a  great  deal  in  three  words.    Mr. 
McCutcheon  has  made  the  mythical 
kingdom  so  famous  that  one  is  al- 
most inclined  to  look  for  it  on  the 
map. 

This  story,  however,  is  centered 
mainly  on  the  outskirts  of  the  little 
kingdom  and  concerns  one  Jonifer 
Davos,  the  grandson  of  the  former 
Duke  of  Droon,  one  time  pretender  to 
the  throne,  and  in  later  years  an  out- 
law from  his  native  state.  This 
grandson  becomes  the  hereditary 
chieftain  of  a  band  of  villainous  bri- 
gands and  cut-throats  who  flock  to 
his  principality  in  the  mountains. 
Their  loyalty  to  their  Chieftain  and 
to  each  other  is  as  notorious  as  their 
depredations  upon  the  law  abiding 
citizens  who  pass  through  the  terri- 
tory. Anyone  traveling  in  the  vicin- 
ity, known  to  possess  money  or  jewels 
is  considered  their  unlawful  prey. 
The  mysterious  methods  through 
which  they  learn  the  names  of  the 
travelers  and  the  dates  of  their  jour- 
neys is  baffling  to  the  chief  of  police 
of  Graustark. 

Of  course,  there  is  Gerane,  the 
young  and  beautiful  daughter  of  Joni- 
fer. Whether  you  like  the  author's 
books  or  not,  (and  you  most  certainly 
must  find  them  enjoyable),  you  will 
have  to  admit  that  Mr.  McCutcheon 
knows  how  to  choose  his  lovely  her- 
oine, who,  as  her  attendant  says 
"has  gentle  blood  in  her  veins"  *  * 
along  "with  the  heart  and  soul  and 
the  temper  of  a  lady." 

On  Gerane's  nineteenth  birthday 
there  is  planned  the  largest  raid  yet. 
to  provide  her  with  suitable  birthday 
presents  for  such  a  great  event.  She 
demands  to  be  allowed  to  accompany 
them,  but  is.  of  course,  refused. 
However,  she  follows  the  band 
through  the  narrow  pass,  and  over- 
taking some  of  them  who  have  been 
left  behind  as  a  scouting  party,  she 
demands  to  be  taken  to  her  father- 
to  his  secret  joy,  although  he  has 
sternly  demanded  her  obedience,  well 
knowing  that  she  has  not  the  slight- 
est idea  of  following  out  his  com- 
mands. 

She  is  allowed  to  see  the  attack  and 
successful  capture  of  the  wealthy 
merchant   and  his  body-guard.     The 


Edited  by  Florence  de  Long 

whole  affair  is  so  cleverly  arranged 
there  is  no  possibility  of  failure.  Of 
course,  the  leader  of  the  body-guard, 
the  handsome  and  brave  Captain 
Starcourt,  makes  a  noble  attempt  to 
upset  the  plans  of  the  brigands. 
Jonifer  fires  at  him,  and  for  the  first 
time  in  his  life — misses.  (We  would 
never  have  forgiven  the  author  if  he 
had  not  allowed  Fate  to  jog  the  elbow 
of  Jonifer  at  just  this  time.  Nor 
would  we  have  forgiven  him  for  not 
giving  us  a  good  explanation  for  not 
letting  the  Captain  fire  at  Jonifer  in 
return.)  For  you  would  never  guess 
— Gerane  begins  to  fall  in  love  with 
this  handsome  young  leader  of  the 
body-guard  who  is  young  and  so  brave 
and  everything  such  a  man  should  be 
who  wears  a  uniform  and  rides  at  the 
head  of  his  little  procession.  (The 
author  knows  how  to  choose  his  he- 
roes ! ) 

Well,  after  that,  Gerane  cares 
nothing  for  jewels  nor  money  nor 
anything  her  doting  father  and  his 
tribe  of  villains  can  give  her.  For 
a  while  he  is  distraught,  but  flounders 
valiantly  along,  trying  to  make  her 
happy  and  to  bring  back  her  smiles. 
But  the  sun  is  behind  a  cloud  and 
refuses  to  come  out.  Then,  by  a 
happy  accident,  he  finds  out  what  the 
trouble  is.  Ha!  It  is  just  a  year 
from  the  last  foray,  and  it  is  now  de- 
cided that  there  will  have  to  be  an- 
other and  he  will  bring  her  a  real  live 
birthday  present!  And  he  does!  ! 
And  she  astounds  him  by  becoming 
furious!  !  She  feels  that  she  has 
been  insulted,  and  how  she  does  in- 
sult the  poor  Captain  Starcourt  in  his 
turn! 

Of  course,  things  are  now  in  a  ter- 
rible condition.  He  is  the  sworn  en- 
emy of  her  father  and  his  followers. 
and  has  taken  oath  to  capture  Joni- 
fer and  his  band  and  bring  them  in  to 
the  Chief  of  Police  of  Graustark  to 
do  unto  them  as  they  have  done  to 
ot  Iters.  By  the  way.  Starcourt  has 
been  promoted  to  a  Colonelcy  which 
title  becomes  him  exceedingly. 

Of  course  he  can*t  leave  the  hills 
alive.  To  think  that  he,  of  all  peo- 
ple, is  the  only  man  to  be  brought 
into  t he  stronghold  through  the  sec- 
ret passage,  and  he  will  have  to  be 
killed  if  he  is  to  be  taken  out  again! 
They  even  threaten  to  carry  out  this 
dread  intention,    when    Gerane,    who 

(Continued  on  Page  16) 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statementy 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman  to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  elegance  of  a  mansion  with 
all  conveniences  of  an  apartment  house. 

PARK      LANE     APARTMENTS 

H00   Sacramento  Street 
Diagonally   Across   from    Hotel   Fairmont 


Books   that   are   reviewed   in   the   News    Letter 
can  he  obtained 

at  PAUL  ELDER'S 

AND   PAUL   ELDER'S   LIBRARY 

239  Post  Street  San   Francisco.   Calif. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
BROKER 

20S   CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


PHOTOGRAPHS 
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vm/er 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3,  1927 


"Dare   Devil    Warner" 

AN  ENDURANCE  TEST 
FOR  MAN  AND  CAR 

DARE  DEVIL  WARNER  has  re- 
turned among  our  midst  after  an  ex- 
tended trip  through  the  East.  Mr. 
Warner  announced  that  he  will  at- 
tempt to  drive  an  automobile  around 
the  city  of  San  Francisco  beginning 
tomorrow  September  the  fourth,  for 
a  period  of  six  days  and  six  nights 
without  sleep  —  handcuffed  to  the 
wheel — making  it  impossible  for  him 
to  leave  the  front  seat  of  the  machine 
during  that  time. 

Upon  questioning  Mr.  Warner  as  to 
the  make  of  car  he  will  pilot  for  such 
a  period,  he  revealed  the  name  as  be- 
ing the  ELCAR  8-82  model  with  the 
shockless  Chassis. 

Considerable  competition  has  been 
evidenced  among  the  auto  dealers  for 
Mr.  Warner's  services.  Apparently 
he  considered  many  things  before 
making  his  selection.  Easy  riding 
qualities  and  handling  were  the  most 
important  features.  Mr.  Warner 
must  have  comfort  to  be  under  undue 
strain  for  six  hectic  days  and  nights 
or  it  would  not  be  possible  for  him  to 
complete  such  a  strenuous  ordeal. 
With  the  easy  riding  qualities  of  the 
ELCAR  due  to  the  shockless  chassis 
he  has  undoubtedly  made  an  excellent 
choice. 

To  give  the  readers  an  insight  as  to 
why  the  ELCAR  was  chosen  by  Mr. 
Warner,  the  ELCAR  CALIFORNIA 
CO.,  located  at  1801  Van  Ness  Av- 
enue, was  visited.  At  the  show 
rooms  a  great  deal  of  information  was 
obtained  about  the  ELCAR  which  has 
been  unknown  to  many  until  now. 

The  ELCAR  people  are  one  of  the 
oldest  manufacturers  of  fine  vehicles 
in  the  United  States.  Their  present 
development  has  been  accomplished 
after  fifty  years  of  steady  improve- 
ment. Each  model  has  been  im- 
proved upon  and  today  the  ELCAR  is 
unmatched  in  value  or  performance 
by  any  automobile  on  the  market. 
The  lines  of  the  machine  are  incom- 


parable. The  appearance  is  that  of  a 
twelve  thousand  dollar  car,  yet  the 
actual  cost  is  far  from  such  a  figure. 
The  easy  riding  qualities  of  the  EL- 
CAR are  not  to  be  equaled  in  any 
machine  of  twice  its  purchase  price. 

To  drive  six  days  and  six  nights 
without  stopping  the  motor  is  a  test 
which  proves  the  mechanism  of  any 
machine.  It,  undoubtedly,  will  be 
accomplished  for  the  reason  that  the 
ELCAR  is  equipped  with  a  Lycoming 
motor.  Every  motorist  has  heard 
about  the  Lycoming  motor  and  the 
coming  endurance  test  with  Mr.  War- 
ner at  the  wheel  is  looked  forward  to 
with  much  anticipation. 

Watch  for  DARE  DEVIL  WAR- 
NER and  his  ELCAR  on  the  streets. 


*     *     * 


Motorists  who  do  their  own  re- 
pairing will  find  practical  help  in  a 
booklet  recently  published  by  the 
Russell  Manufacturing  Company  of 
Middletown,  Conn.  Photographs  and 
lucid  directions  giving  instructions 
on  the  proper  method  of  relining  in- 
ternal and  external  brake  bands  are 
included,  as  well  as  full  directions  for 
the  care  and  adjustment  of  brakes. 
The  motorist  is  told  how  to  cut  the 
brake  lining  to  be  sure  of  a  perfect 
fit,  what  rivets  to  use,  how  to  fit  them 
to  avoid  scoring  the  brake  drum,  and 
the  order  in  which  they  should  be  ap- 
plied to  prevent  buckling  or  stretch- 
ing of  the  lining. 

The  Russell  Manufacturing  Com- 
pany say  they  will  be  glad  to  mail 
this  booklet  entitled  "Rusco  Brake 
Lining,  Its  Application  and  Care,"  to 
any  autoist  who  wishes  a  copy. 
*     *     * 

An  automobile,  reported  to  have 
been  driven  40  miles  an  hour  on  elec- 
tricity drained  from  the  atmosphere, 
is  causing  much  comment  in  Kansas 
City. 

The  new  device  is  a  14-inch  square 
plate  which  is  said  to  attract  electric 
current  from  the  air  by  means  of  a 
multiple  arrangement  of  connected 
copper  coils.  The  current  thus  at- 
tracted is  said  to  pass  through  a  gen- 
erator to  a  regular  standard  current 
motor  which  is  connected  to  the  trans- 
mission of  the  automobile. 


Aristocrats  of  Turf 
Bring  Honor  to  Owners 

Did  you  ever  notice  how  the  aristo- 
crats of  the  turf  seem  to  sense  their 
importance  ? 

Of  course  you  have,  if  ever  you've 
owned  a  thoroughbred.  The  horses 
are  as  proud  of  honors  as  their  own- 
ers and  undoubtedly  take  to  heart 
their  success  as  sincerely  as  any  hu- 
man folks. 

Besides,  I  am  one  of  those  who  be- 
lieve that  some  horses  are  just  as  hu- 


man as  real  folks — and,  often,  more 
so! 

The  haughty  manner  in  which  the 
thoroughbred  asserts  himself  is  a  joy 
to  behold.  And  never  was  that  trite 
saying  more  truthful,  "A  thing  of 
beauty  is  a  joy  forever,"  than  when 
it  means  a  thoroughbred  horse. 

They're  just  wonderful,  that's  all. 


Library  Table 

(Continued  from  Page  15) 

doesn't  really  believe  them,  but  de- 
cides not  to  put  them  to  the  test,  de- 
cides to  change  her  tactics.  From 
then  on  the  fun  is  fast  and  furious. 
Complications  arise  which  the  author 
knows  how  to  handle  in  his  own  ini- 
mitable way.  The  ending  is  some- 
what sad,  but  as  the  solution  is  the 
only  one  possible,  we  are  satisfied 
with  the  story  as  Mr.  McCutcheon 
tells  it,  and  close  the  book  with 
thanks  to  the  author  for  another  of 
his  famous  Graustark  chronicles. 

*  *     * 

AT  THE  ELDER  GALLERY 

Louis  L.  deJean  will  give  an  ad- 
dress in  the  Paul  Elder  Gallery,  Sat- 
urday afternoon,  September  10th,  at 
2:30  o'clock,  on  "Men  Who  Fly — and 
Why,"  and  an  author's  reading  from 
"Winged  Trails,"  his  new  volume  of 
verse.  Lieut.  deJean  served  as  a 
pilot  with  the  British  Royal  Flying 
Corps  and  Air  Force  during  the  war 
and  has  put  into  poetry  the  danger, 
romance,  and  joy  of  flying.  He  is  the 
founder  and  secretary  of  the  Allied 
Flying  Club  and  contributes  to  avia- 
tion and  other  magazines. 

*  *     * 

A  group  exhibition  of  the  work  of 
four  prominent  etchers  is  now  being 
shown  in  the  Paul  Elder  Gallery, 
scheduled  to  continue  until  Septem- 
ber 24th.  The  artists  represented 
are:  Jean  Frelaut,  a  modern  French 
etcher,  Caroline  Armington,  who  pic- 
tures France;  W.  H.  W.  Bicknell,  an 
American  etcher,  and  Sears  Gal- 
lagher, trained  both  in  America  and 
in  Paris.  Visitors  to  this  exhibition 
will  be  welcome. 


Barn  Dance 

Changing  the  dance  auditorium  in 
the  million  dollar  Casino  building  to 
a  barn  is  the  plan  of  the  department 
of  events  at  Santa  Cruz. 

On  the  night  of  Wednesday,  Au- 
gust 24th,  a  barn  dance  was  held 
in  the  Casino  in  which  the  orchestra, 
John  McDonald's  Musical  Marines, 
appeared  in  overalls  and  blue  shirts. 
"Back  to  the  farm  for  a  night"  is  the 
idea  carried  out  in  every  detail.  Bales 
of  hay  were  used  in  place  of  chairs, 
which  made  the  barn  dance  the  larg- 
est and  most  typical  of  its  kind  in 
California. 


September  3,  1927 


'THE 'SAN  'FRANCISCO  NEWS  LETTER 


From  Brighter  Pens  Than  Ours 


Bossy's  Epitaph— A  farmer  was  trying  hard  to  fill  out 
a  railway  company  claim  sheet  for  a  cow  that  had  been 
killed  on  the  track.  He  came  down  to  the  last  item :  "Dis- 
position of  the  carcass."  After  puzzling  over  the  ques- 
tion for  some  time,  he  wrote:  "Kind  and  gentle." 

— Tawney  Kat. 

*  *     * 

Cheering  'Em  Up — There  was  a  strawberry  festival  at 
the  Union  church  Thursday  evening  for  the  benefit  of  the 
cemetery. — Marion  (Mass.)  paper. 

:H  *  * 

Whispering  Gallery— Stranger— "Ah,  Mrs.  Mudge,  one- 
half  of  the  world  is  ignorant  how  the  other  half  lives." 
"Not  in  this  village,  miss." — Answers. 

*  *     * 

The  Land  Nobody  Knows — Beyond  the  Alps  lies  Italy 
and,  lest  we  forget,  behind  the  billboards  lies  America. 

— Judge. 

*  *     * 

For  Her  Dear  Old  Mom — The  sweet  young  thing  was 
saying  her  prayers:  "Dear  Lord,"  she  cooed,  "I  don't  ask 
for  anything  for  myself,  only  give  Mother  a  son-in-law." 

— Bison. 

*  *     * 

Stepping  On  It — "How  are  you  getting  on  at  school, 
Alec?" 

"Fine!    We're  learning  words  of  four  cylinders  now." 

— American  Boy. 

*  *     * 

'Cos  Why  —  Teacher  —  "I  have  went.  That's  wrong, 
isn't  it?" 

Johnny — "Yes,  ma'am." 

Teacher — "Why  is  it  wrong?" 

Johnny — "Because  you  ain't  went  yet." 

— Youth's  Companion. 

*  *     * 

Say  It  With  Thrift — "Pa,  you  remember  you  promised 
to  give  me  $5  if  I  passed  in  school  this  year?" 
"Yes,  Tommy." 
"Well,  Pa,  you  ain't  gonna  have  that  expense." 

— Christian  Leader. 

*  *     * 

Strange  Coincidence — Up  among  the  clouds  nestling  in 
the  heart  of  the  Davis  mountains,  it  is  an  ideal  vacation 
spot  winter  or  summer.  The  altitude  is  6,000  feet  either 
summer  or  winter. — Bryan  (Tex.)  paper. 

*  *     * 

Souperlative! — "That  music  is  pretty  poor." 
"Wait  until  you  taste  your  soup." 

— Louisville  Courier-Journal. 


Precious.  Please  Remit — Tender  missive  received  the 
other  day  by  an  El  Dorado  parent  from  a  daughter  in 
hoarding  school:  "My  dear  father:  I  am  enclosing  my  bill. 
Lovingly — "  — Kansas  '    ty  Star. 

*  *     * 

The  Supreme  Court  decision  puts  the  bootlegger  in  a 
privileged  class.  He  is  the  only  citizen  who  can  be  ar- 
rested for  paying  his  income  tax. — New   Yorker. 

*  *     * 

Old  Reliable— Editor— "Give  you  fifty  cents  for  that 
joke." 

Author— "No;  I  never  get  less  than  a  dollar  for  that 
joke." — Blue  Dragon. 


On  Russian  Hill 

FOR  RENT 

[Furnished  or  Unfurnished] 

Modern  Apartment  -  Flat.     Four  Rooms  (with  extra 
sun-room  suitable  for  Studio  or  Bed  Room). 

Artistically  Furnished  —  Marvelous  Marine  View 

—  Sheltered   from  Winds  and   Fogs. 

1101  Filbert  St.,  Cor.  Leavenworth 

Apply  to 

Owner  —  i  ioi  Filbert  Street 

Corner  Leavenworth 
Phone  Graystone  2793 


In  Marvelous 
Marin 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings—5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room   101-268  Market  Street 
San  Francisco 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  8,  1927 


SL  PIONEER 

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Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
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A  choice  selection  of  seasonable 

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Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Fishing  is  becoming  better  each 
day  in  the  Tinnemaha,  Birch  and  Big 
Pine  streams  near  Big  Pine. 

A  fair  automobile  road  is  had  for 
11  miles  up  creek  and  from  that  point 
horses  are  taken  to  the  lakes.  The 
best  bait  at  this  time  is  worms  and 
grasshoppers  and  the  best  flies  are 
Queen  of  Waters,  Gray  Hackle,  Blue 
Bottle,  Professor,  Captain  and  Mos- 
quito. 


That  1927  will  be  a  record  year  for 
the  National  Parks  is  shown  by  re- 
cent reports  from  those  areas  which 
indicate  a  30  per  cent  gain  or  more 
in  the  number  of  visiting  tourists  and 
automobiles  this  year. 

In  1926  the  total  number  of  visitors 
in  National  Parks  was  1,930,865, 
while  406,248  automobiles  entered  the 
parks  for  a  gain  of  nine  and  one-half 
per  cent  over  1925. 


An  increase  of  more  than  300  per 
cent  in  motor  vehicle  registration  has 
been  made  in  Australia  during  the 
last  five  years. 

This  year  there  is  a  total  registra- 
tion of  approximately  361,600  motor 
vehicles  in  Australia  as  compared 
with  89,191  in  1922. 


What's  sauce  for  the  automobilist 
may  be  only  applesauce  for  the  traf- 
fic officer.  That  much  is  deduced 
from  a  recent  occurrence  in  an  eastern 
city.  Here's  the  story:  A  policeman 
arrested  a  motorist  for  lacking  a 
windshield  wiper  on  his  car.  When 
the  driver  of  the  car  arrived  at  the 


police  station  with  the  policeman,  he 
telephoned  for  his  lawyer.  When 
that  crafty  individual  came  upon  the 
scene,  he  made  investigation  and 
found  that  the  car  of  the  arresting 
officer  had  no  windshield  wiper.  Fur- 
ther examination  disclosed  the  fact 
that  nearly  all  the  police  machines 
were  lacking  in  this  respect. 

The  motorist  paid  the  customary 
fine  for  such  offenses. 


That  the  automobile  trade  is  get- 
ting a  goodly  portion  of  the  Nebraska 
wheat-farmers'  money  is  evidenced 
by  reports  received  from  various 
cities  in  that  state.  Figures  from 
Omaha,  Lincoln  and  other  cities  show 
that  automobile  sales  are  triple  what 
they  have  been  at  this  season  during 
any  of  the  past  five  years. 

A  bumper  wheat  crop  has  been 
brought  in  from  Nebraska  fields  this 
year. 


The  Federal  type  of  railroad  cross- 
ing signs  have  yellow  backgrounds  in- 
stead of  white  backgrounds  as  many 
of  the  state  signs  have.  A  single 
track  is  indicated  by  one  black  line, 
and  a  double  track  by  two  black  lines. 
Signs  conforming  to  the  Federal  sys- 
tem are  being  erected  throughout  the 
United  States,  Wisconsin  being  the 
latest  state  to  adopt  the  yellow  sign 
for  railroad  crossings. 


What  is  to  be  done  with  the  speed- 
limit?  Raise  it,  leave  it  as  it  is  or 
abolish  it?  That  is  the  question  that 
is  causing  a  great  deal  of  discussion 
in  England  at  the  present  time.  The 
present  limit  is  20  miles  per  hour, 
and  many  motorists  think  that  it 
should  be  at  least  30  or  35  miles, 
while  others  think  that  a  set  speed- 
limit  should  be  abolished  altogether 
and  the  law  against  driving  "to  the 
public  danger"  be  restored.  Propo- 
nents of  this  law  point  to  the  fact 
that  five  miles  per  hour  is  dangerous 
under  some  circumstances,  while  50 
miles  is  safe  under  other  conditions. 


Reports  of  automobile  registration 
in  Texas  up  to  August  1  of  this  year 
show  a    total    of    905,382    passenger 

cars. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market    7913 

Branch    Office:    760    Sutter  Street 

(Hotel  Canterbury  Bldg.) 

Phone   Prospect  9845 

Work  Called  for  and  Delivered 


September  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


When  everybody  in  the  world 
has  learned  that  an  airplane  in  a 
tailspin  descends  nose  down, 
aviation  will  be  old  fashioned. 
A  comic  strip  artists  suggests 
passenger  carrying  cannon  balls 
as  the  next  "move."  He  pictures 
a  week-end  crowd  dashing  for  a 
row  of  "shells"  to  be  thrown  into 
the  breach  and  shot  into  various 
points  on  the  globe. 


Lieutenant    Blaine   Stubblefield 


A  "News  Letter"  reader 
wants  to  know  how  an  air  mail 
pilot,  for  example,  can  fly  a 
straight  course  and  still  avoid 
crossing  rough  country  where  a 
dead  stick  (stalled  engine)  landing  could  not  be  made. 
The  answer  is  that  the  pilot  climbs  high  enough  over  bad 
country  so  that  he  could  glide  to  an  emergency  landing 
field.  He  keeps  his  eye  on  such  a  spot  at  all  times. 

The  gliding  angle  of  an  airplane  is  about  six  to  one,  de- 
pending on  the  type  of  machine.  That  is,  if  a  plane  is 
one  mile  above  the  ground  when  the  motor  is  stopped,  it 
can  glide  six  miles  from  the  point  over  which  the  motor 
stopped  before  it  touches  the  ground.  In  other  words,  a 
plane  one  mile  high  with  a  dead  or  throttled  motor  can 
choose  any  landing  spot  within  a  12-mile  circle  without 
the  use  of  its  motor. 

It  is  possible  to  stop  an  airplane's  motor  and  start 
it  again  in  midair.  To  do  this  the  pilot  cuts  both  the 
throttle  and  the  switch,  and  then  glides  "flat"  until  the 
propeller  stops.  Unless  his  motor  is  new  and  stiff,  he  can 
then  start  it  again  by  diving,  the  propellor  acting  as  a 
windmill  to  crank  the  engine.  Such  antics  are  not  often 
done  by  sane  pilots. 

Gliding  down  to  land  with  a  dead  stick  gives  one  a 
sensation  the  first  time  he  does  it.  There  is  no  sound 
except  the  wind  moaning  in  the  wires  and  struts,  and  the 
occupants  of  the  machine  can  converse  easily.  Still 
stranger  is  an  ice-bound  machine.  Certain  atmospheric 
conditions  cause  snow  to  freeze  on  a  ship's  rigging,  so 
streamlining  it  that  even  the  moaning  of  the  wires  ceases 
almost  entirely.  A  plane  with  a  dead  stick  under  such 
conditions  would  indeed  be  a  ghost  ship. 

Colonel  Lindbergh  is  coming  to  San  Francisco  on  Sep- 
tember 16.  The  purpose  of  his  tour  is  the  promotion  of 
peace-time  aviation,  particularly  air  mail  flying.  Air  mail 
flying  builds  up  a  national  reserve  air  force  and  renders 
a  valuable  postal  service  to  the  people.  Colonel  Lindbergh 
wants  to  impress  upon  the  people  at  least  four  facts  about 
air  mail:  1.  that  air  mail  letters  go  anywhere  for  ten 
cents;  2.  that  ordinary  postage  may  be  used:  3,  that  if 
you  haven't  an  air  mail  envelope,  mark  it  "air  mail":  4. 
that  air  mail  letters  may  lie  dropped  in  any  mail  box. 
*     *     * 

San  Francisco-New  York 
Air  Express  Now  Operating 

Over  the  expanse  of  valley,  plain,  desert  and  mountain, 
once  crossed  in  great  hazard  by  famed  riders  of  the  Pony 
Express,  there  sailed  on  Thursday.  September  1,  an  air- 
plane inaugurating  the  first  air  express  service  in  the 
United  States,  and.  as  express  service  is  known  in  this 
country,  the  first  in  the  world. 

Coincident  with  the  departure  from  San  Francisco  of 
air-conveyed  express  parcels,  there  departed  from  New 
York  and  from  Chicago  a  similar  service,  operated,  as 
was  the  Pony  Express  service,  in  relays  and  to  the  end 


that  commodities  will  be  transported  between  the  At- 
lantic and  the  Pacific  in  approximately  thirty  hours. 

It  required  approximately  three  weeks  for  the  Pony 
Express  to  cover  the  distance  between  the  Missouri 
river  and  San  Francisco,  although  the  time  was  short- 
ened by  relays  and  on  special  occasions  cut  to  eight  days. 

Daily  Service  Provided 

From  San  Francisco  packages  will  depart  at  7  o'clock 
each  morning  by  the  Boeing  Air  Transport  planes,  and 
will  arrive  in  Chicago  at  5:45  the  morning  of  the  next 
day.  Returning  the  plane  leaves  Chicago  at  7:50  in  the 
evening,  arriving  here  the  next  afternoon  at  4:30. 

Shipments  valued  at  no  more  than  $5000  and  weighing 
no  more  than  200  pounds  will  be  accepted,  but  packages 
of  extreme  bulk  are  prohibited,  as  are  explosives,  acids, 
live  freight  or  fragile  articles  likely  to  be  damaged  from 
shock. 

Motion  picture  films,  which  are  expected  to  constitute 
a  considerable  part  of  the  business,  are  acceptable  if 
packed  and  labeled  in  accordance  with  Interstate  Com- 
merce Commission  regulations  for  transportation  by  rail 
express. 

Service  to  All  Points 

Air  service  express  will  be  accepted  for  all  points,  trans- 
portation to  and  from  air  port  cities  being  made  by  rail. 
Insurance  up  to  a  value  of  $50  will  be  included  in  the 
service  charge,  and  in  excess  of  that  value  a  charge  of  15 
cents  will  be  made  for  each  $100  valuation  or  fraction 
thereof.  The  rate  from  San  Francisco  to  New  York  is  65 
cents  for  each  quarter  of  a  pound.  From  here  to  Sacra- 
mento it  is  50  cents  for  each  quarter  of  a  pound,  and  there 
are  intermediate  rates  with  a  minimum  charge  of  $2  for 
each  package. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry   All    Popular   Brands   Eastern   and  Western   Oils 

New   Method   Washing  and    Polishing 

Equipped    With    Latest   Type    Hydraulic    Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post   and    Franklin   Streets  San    Francisco.   Calif. 


GRAYSTONE    130 


OPEN    DAY    AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street.  San  Francisco,  California 

in   conjunction   with 

St.    George    Oarage.    410    Bush    St.  Monarch    Oarage.    1161    Bu*h    St. 

Management   of  WILLIAM    SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERAIS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


(20 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  3.  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERC.AL 

INCORPORATED  FEBRUARY  10TH.   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets  $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Strecu, 

PARK-PRESIDIO  BRANCH .Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (414)  P*r  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued:  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND  :  NEW  YORK  :  PORTLAND.  ORE. :  SEATTLE, 
WASH.:  MEXICO  CITY.  MEXICO. 

San   Francisco   Office:      450    California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass.    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,    Automobile   Insurance 


Branch   Office   Pacific  Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS.    PENSTOCKS, 

FLUMES.    GASHOLDERS.    SMOKESTACKS.    ETC. 

San  Francisco.   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fc  Avenue 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257-259  MINNA  STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

CORNWALL,  COLDWELL  &  BANKER 

57  Sutter  Street  San  Francisco 


Finance 


The  Southern  Pacific  Development  Department  says: 
"Solid  fruit  trains  of  60  to  75  carloads  each  are  leaving 
the  fruit  growing  districts  just  as  rapidly  as  fruit  can  be 
loaded;  cars  loaded  before  1  p.  m.  reaching  the  various 
canneries  before  7  a.  m.  the  following  day." 

*  *     * 

The  farm  products  on  the  whole  appear  to  be  very  sa- 
tisfactory this  year.  New  Mexico,  Arizona  and  Califor- 
nia are  producing  well;  in  fact  the  Salt  River  Valley  in 
Arizona  has  just  marketed  its  largest  cantaloupe  crop  on 
record,  while  California  is  now  well  on  the  way  of  har- 
vesting its  enormously  large  fruit,  melon,  hay  and  other 

crops. 

*  *     * 

If  freight  rates  had  advanced  during  the  past  few  years 
in  proportion  to  the  increase  in  the  cost  of  materials  and 
supplies,  and  in  ratio  to  increase  in  wages,  they  would 
be  a  great  deal  higher  than  they  are  at  present.  It  has 
been  calculated  that  in  order  to  pay  the  wages  of  a  track 
laborer  for  one  day,  a  railroad  must  haul  a  ton  of  freight 

256  miles. 

*  *     * 

The  San  Francisco  Stock  and  Bond  Exchange  is  now 
receiving  applications  for  registration  for  the  fall  term 
educational  courses.  These  include  brokerage  practice, 
investments,  business  economics,  analysis  of  business 
and  financial  conditions,  brokerage  accounting,  analysis 
of  financial  statements,  commercial  law,  business  letter 
writing  and  public  speaking.  The  faculty  is  largely  made 
up  of  professors  of  the  University  of  California. 


The  California  salmon  law  was  held  constitutional  by 
Judge  Butler  of  San  Rafael.  The  law  was  attacked  by  the  | 
salmon  fishermen  of  San  Francisco  Bay.  The  salmon 
season,  according  to  the  law,  closed  in  this  district  on 
August  10th.  The  fishermen  claimed  the  right  to  fish 
outside  the  three  mile  limit  and  bring  in  fresh  salmon. 
Judge  Butler  decided  against  them. 

*  *     * 

There  are  894  airports  and  intermediate  fields  in  the 
United  States  as  follows:  157  commercial  airports,  224 
municipal  airports,  409  intermediate  fields,  5  state  air- 
ports, 99  government  airports.  There  are  about  585 
operators  engaged  in  civil  aviation  in  the  United  States. 
The  average  number  of  miles  flown  by  each  plane  is 
estimated  at  13,954  miles  for  the  year  1926. 

*  *     * 

California  is  second  in  the  United  States  in  number 
of  landing  fields,  having  6%  per  cent  of  the  total  number 
of  fields.  The  tendency  to  make  municipal  enterprises  out 
of  airports  and  landing  fields  must  be  very  closely 
watched,  as  it  is  connected  with  the  matter  of  taxation 
and  the  benefits  to  accrue  should  be  carefully  analyzed. 

*  *     * 

The  Tax  Digest,  which  is  the  organ  of  the  California 
Tax  Payers  Association,  says:  "The  rapidly  increasing 
tax  burdens  over  the  state  are  largely  the  result  of  little 
or  no  opportunity  for  the  taxpayers  to  gain  knowledge  of 
the  circumstances  that  were  bringing  them  about.  Every 
tax  payer  should  know  in  advance  what  his  tax  rate  is 
going  to  be." 

The  only  thing  wrong  with  these  flogging  cases  is  that 
the  citizens  who  need  it  most  are  generally  on  the  other 
end  of  the  lash. — El  Paso  Times. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


ICE  CREAf% 


CANDY 
PASTRY 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI .    35c.  50c.  75c   $1.00.  $1.50    a  la  Carte 
Dancing-  7:00  p.  m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 
Dancing  from  6 


CUISINE 
i.  m.  to  1 


LXAJUJ  IMMmJLu,  OTLO^ 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchant*'   Lunch   11   a.m.   to   2   p.m.    <a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


OTnrrcll  and 
Larkin   Sis. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    $  .75 

(11:30    to   2    p.  m.) 
Dinner,   Week   Days  &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without    Dining    in    the    Finest 

Cafe    in     America 


Our   Main    Dininc    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 


n   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4 :30  to  S  :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OrEN    S:00    A.M.    TO    11:00   P.M. 

I'nsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly   of  Golden   Gate   Park   Casino 


a  ii  A 


CAROLINE  JONES 
Luncheon  is  served  from  11:30  to 
,,  2:30  and  Tea  from  3  to  5 

Inclusive  use  of  room   for  club  dinners 

r,  4  Sutter  St.  Douglas  7118 


THIRD     STREET 

STERLING   ANDERSON. 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third   and  Folsom   Streets 

NEW   FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing   and    Polishing 

Gasoline  Oils  Sundries 


1140    GEARY 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


We  treat  your  linens  as  though  they 
were  our  own. 

La  Grande  &  White's  Laundry 

"The  Recommended   Laundry" 

250  Twelfth  St.  PHONE  MARKET  916  San  Franciaco 

Peninsula   Phone  San  Mateo   1488 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

583 
In 

Post   Street 
Virginia    Hotel 

San    Frai 
Phone   Franklin 

icisco 
2510 

SrAntioch  Bridge 
to  Sacramento! 

1  TCtVCl  this  route  next  time  you  go  to  Sacramento! 
Drive  up  through  the  tunnel  that  pierces  the  Berkeley 
Hills,  spin  across  the  rolling'  land  of  Contra  Costa,  then 
over  the  mighty  Ant'ioch  Bridge  where  it  spans  the  San 
Joaquin  River.  You  are  in  the  midst  of  the  richest 
agricultural  country  of  America.  The  pavement  leads  you 
atop  the  huge  levee  paralleling  the  Sacramento  River. 
Every  turn  brings  constantly  changing  vistas  as  you  speed 
along  for  mile  after  mile.  On  one  side  roll  the  placid 
waters  of  California's  greatest  river;  on  the  other  green 
orchards  and  garden  lands  stretch  as  far  as  the  eye  can 
see.  If  time  permits,  you  will  enjoy  a  stop  at  Walnut 
Grove  and  Isleton  to  visit  the  quaint  Chinese  settlements 
for  which  these  river  towns  are  famous. 

PAVED  ALL  THE  WAY 

No  Traffic  Congestion  —  No  Delays  — The  Cool,  Quick  Way 

Autos,  60c  Passengers,  10c 

AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 

CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 


Famous  cuisine 

...thoughtful  ser- 
vice . . .  centrally  lo- 
cated accommoda- 
tions win  your  heart* 
iest  approval  of  the 
Alexandria. 
RATES  per  Day.  Single.  European  Plan 
oms  with  running  water    S2.00  to  $3.00 
{Many  with  private  toilet) 
380  rooms  with  bath  $3.00  to  $4.00 

245  rooms  with  bath  $5.00  to  $8.00 

For  two  persons,  $3.00  up 
Special  rates  for  parties 
Also  a   number  of  large  and   beautiful    rooms  and  suites, 
some    in    period    furnishings    with    grand    piano,    fireplace 
and  bath,  $10  up.  Large  and  well  equipped  sample  rooms. 
Other  special  features  include  the  famous  Franco-Italian  dining 
room,  Peacock  Coffee  Shop  —  Alexandria  de  tu\< 
Self-Service  Restaurant. 

Hotel 

^lexanaria. 

Los  -Angfeles 


^ 


ALEXANDRIA  HOTEL  CO. 
E.  C.  Eppley  Charles  B.  Hamilton 

President  Vice-President  and  Managing  Director 

Th,   Alexandria  is  an  affiliated  unit  of  the  Eppley  system  of  hotels  m  the 
Middle    West,    and    the    Hamilton    chain    of   hotels   on    the    Pacific   Coast. 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  S350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco - 
SS  COLOMBIA,  September  17th;  SS  VENEZUELA.  October  8th.  From  New 
York:   SS  VENEZUELA,   September  3rd;   SS    ECUADOR.   September  24th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,  or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 

SAN  FRANCISCO 


/^T0R/v7^ICE10CENTS 

Saturday,  September  10,  1927  LOS  ANGELES 


The  Rose  Is  Fairest 

When  'tis  Budding 

New." 

Sir  Walter  Scott 


At  Delightful 

SANTA  CRUZ 

CALIFORNIA 


Casa  del  Rey 


f 


artniemts 


Metropolitan  Service  in  an  environment^ 
affording  every  outdoor  recreationii 


/COMBINING  the  comfort  and  convenience  of  a  metropolitan 
hotel  with  delightful  ocean  and  mountain  scenery,  a  health- 
ful  climate   and   every    outdoor   recreation  —  this   splendid    resort 
offers  you  pleasure  every  day  in  the  year. 

The  garden  dining  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


The  new  Casa  del  Rey  Apartment?  provide  every  facility  for 
liaht-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 
the  transient  guest,  the  week-end  visitor  or  the  vacationist. 

Goli,  Surf-bathing,  Plunge-bathing,  Horse-back  Riding, 

Scenic   Drives,   Fishing,   Hiking,    Tennis,   Pun  ring   and 

numerous  amusements  of  the  Casino. 


One    person,    room    with    hath 
Two   persons,   room   with   hath 
One   person,    room    without   liath 
Two   persons,   room    without   halh 
Corner  suites   of   two    rooms   for 
two    persons 


HOTEL   RATES— (European    Plant 
Daily 


S3. 50    to   $4.50 
6.50 


2.50 
3.50 


8.50 


3.00 
4.00 


10.00 


Weekly 

S21.00  to   S27.00 

30.00  "     39.00 

1.'.. (in  "      18.00 

21.00  "      21.00 


Special   Weekly  and  Monthly   Rates   Durinc    Fall  and   Winter. 

For  additioii'i!  information  and  reservations,  address: 

THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 

SANTA  CRl'Z.  CALIFORNIA  1527 


On  Russian  Hill 

FOR  RENT 

[Furnished  or  Unfurnished] 

Modern  Apartment  -  Flat.     Four  Rooms  (with  extra 
sun-room  suitable  for  Studio  or  Bed  Room). 

Artistically  Furnished  —  Marvelous  Marine  View 

—  Sheltered   from  Winds  and   Fogs. 

1101  Filbert  St.,  Cor.  Leavenworth 

Apply  to 

Owner  —  iioi  Filbert  Street 

Corner  Leavenworth 
Phone  Graystone  2793 


In  Marvelous 
Marin 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings—  5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room  101 --268  Market  Street 
San  Francisco 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co.,  30  Cornhill,    E.    C,   London.   England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  SEPTEMBER  10,  1927 


No.  37 


From  One  Thing  to  Another 


By  ELEANORE  F.  ROSS 


Women  and  Prohibition 


There  is  an  accepted  opinion  afloat  that  "if  women 
hadn't  been  granted  the  franchise,  we  wouldn't  have  had 
prohibition." 

In  the  first  place,  have  we  ever  had  prohibition?  Is  it 
enforced,  and  if  so,  where?  Personally,  I  fail  to  find 
much  evidence  of  it,  as  a  law,  except  that  good  liquor  is 
a  scarce  article,  and  bad  liquor  is  being  sold  at  exorbitant 
prices. 

In  the  next  place,  those  who  are  conversant  with  the 
history  of  so-called  prohibition,  are  aware  of  the  fact 
that  a  body  of  men  and  women,  religious  fanatics,  in  a 
small  Middle  West  town,  first  became  obsessed  with  the 
idea  that  liquor,  and  not  the  old  Adam  in  us,  was  the  root 
of  all  evil,  and  decided  to  go  to  any  extreme  to  abolish  it. 

When  the  state  of  California  voted  it  down  five  times 
in  succession,  it  was  put  over  the  heads  of  the  people  by 
state  legislators  at  Sacramento — all  of  them,  I  believe, 
being  of  the  male  gender. 

That  the  Women's  Temperance  Union  was  one  of  the 
instruments  which  helped  to  put  through  this  fool  law. 
if  law  it  can  be  called — no  one  can  deny,  but  to  lay  the 
whole  blame  upon  the  shoulders  of  some  misguided 
females,  is  not  only  unjust,  it  is  illogical. 

No  condition  is  brought  about,  primarily,  by  one  cause: 
many  causes  contribute  to  the  accomplishment  of  differ- 
ent rules,  customs,  enactments  of  jurisprudence.  Am- 
man or  woman  "in  the  street"  knows  that  certain 
moneyed  interests  invested  in  the  manufacture  of  soft 
drinks,  candy,  and  even  pickles,  were  conducive  in  abolish- 
ing the  manufacture  and  sale  of  non-poisonous  liquor. 
That  the  manufacture,  sale  and  consumption  of  poisonous 
liquor  is  still  going  on.  only  the  liar  can  repudiate. 

It  is  with  a  feeling  of  pleasure  that  one  reads  of  the 
awakening  of  women  affiliated  with  the  Republican  party, 
regarding  the  modification  of  the  Volstead  Act. 

An  overwhelming  proportion  of  these  women  are  in 
favor  of  modification.  These  statistics  were  trathered 
through  the  sending  out  of  thousands  of  questionnaires 
to  women  members  of  the  Grand  Old  Party,  in  all  sec- 
tions of  the  country. 

It  is  a  hopeful  sign :  for  women  have  been  blamed  too 
much  and  too  often  for  all  sorts  of  adverse  conditions, 
ever  since  Eve  ate  the  apple.  Perhaps,  eventually,  even 
the  hide-bound  and  blinded  "Temperance  Union"  will 
open  its  exes  to  the  hideous  and  criminal  farce  being 
enacted  under  the  name  of  "Prohibition." 


Admission  Day 

Quite  a  few  of  the  leading  stores  of  this  city  decided 
to  keep  open  on  Friday,  the  anniversary  of  California's 
entry  into  the  Union. 

Of  all  days  in  the  year,  of  all  anniversaries  of  great 
events,  the  birthday  of  our  Golden  State  should  be  cele- 
brated within  its  confines  in  a  fitting  manner,  and  Native 
Sons  and  Daughters  should  make  every  effort  to  see  that 
such  a  slight  upon  its  fair  fame  should  never  again  be 
perpetrated. 

Americans  in  general  are  quite  accustomed  to  being 
dubbed  "commercial" ;  every  bootlegging  foreigner 
throws  that  appellation  into  our  faces  at  the  first  oppor- 
tunity; but  on  the  other  hand,  Europeans  have  also  said 
of  us :  "There  are  two  kinds  of  Americans — Americans 
and  Californians." 

One  who  is  a  true  Californian,  who  has  lived  all  his  ot- 
her life  in  this  Western  state,  repudiates  the  idea  that 
we  are  "commercial." 

There  is  something  in  our  very  atmosphere  that  is  alien 
to  this  idea:  we  dislike  penuriousness  almost  as  much  as 
we  dislike  crime:  the  climate  may  have  something  to  do 
witli  that;  for  living  much  out-doors,  with  no  thought  of 
a  rigorous  winter  to  contend  with,  makes  for  broadness, 
for  a  general  sunniness  and  generosity  of  character. 
(Please  note  that  I  am  speaking  of  the  native  Californian, 
not  the  adopted  species!) 

"You  have  too  many  holidays,"  I  have  heard  dis- 
gruntled strangers  say.  "You  take  things  too  frivolously, 
you  Californians !" 

We  may  take  things  frivolously — on  the  surface.  But 
deep  down  in  our  hearts  we  have  just  as  much  feeling, 
just  as  much  seriousness,  as  the  most  earnest  Easterner. 
The  year  1906  demonstrated  that!  We  proved  our  mettle 
then,  by  fire! 

As  for  holidays — Holidays  are  wonderful  affairs!  They 
give  you  time  to  catch  up  with  yourself;  they  are  the 
means  of  bringing  you  out  under  the  open  sky.  to  "list 
to  Nature's  teachings":  they  fill  you  anew  with  ambition 
and  energy  to  go  on  with  the  job,  to  play  the  game 
straight! 

the  thought  that  to  gain  a  few  sales  for  the  simps. 
by  treating  this  great  day  as  any  other  day  in  the  week. 
is  repugnant  to  the  real  Californian.  It  hints  of  a  ten- 
dency towards  that  miserliness,  that  greed,  thai 
didness  which  actuates  some  of  the  Middle  Westerners 
whom  we  have  met.  It  betokens  a  spirit  which  may  be- 
come dominant  within  our  gates,  and  which  we  should 
battle  to  the  last  ditch! 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


Young  Men  for  Rolph 

One  of  the  marked  features  of  the  Rolph  campaign 
so  far  is  the  fact  that  young  men  are  coming  forward 
in  large  numbers  and  voluntarily  organizing  to  support 
his  candidacy.  That  is  a  very  characteristic  happening, 
for  it  bears  testimony  to  the  well  recognized  vitality  and 
optimism  of  the  Mayor.  To  have  been  Mayor  for  fifteen 
years,  then  to  retain  the  boundless  optimism  without 
which  it  is  impossible  to  inspire  the  young  voter,  is  about 
as  remarkable  an  achievement  in  actual  living  as  we 
have  ever  heard  of. 

One  speaker  has  voiced  a  truth  which  other  parts  of 
California  and  indeed  many  parts  of  the  United  States 
might  do  well  to  heed.  Says  this  speaker,  "Despite  the 
fact  that  San  Francisco  is  a  tolerant  city  where  blue  laws 
have  never  been  known,  we  have  none  of  the  crime  which 
characterizes  such  cities  as  Chicago,  where  there  are 
similar  problems  of  government.  This  clean  government 
has  convinced  the  people  that  we  have  an  able,  wise, 
honest  executive,  a  man  high  in  the  business  world  in 
the  person  of  James  Rolph  Jr." 

Through  the  war,  through  the  period,  still  more  dan- 
gerous, succeeding  the  war,  through  times  of  commercial 
crisis  and  through  times  of  industrial  prosperity,  the 
Mayor  of  this  city  has  kept  a  straight  and  undeviating 
course,  marked  by  the  utmost  commonsense.  He  has 
made  no  concessions  to  disorder,  on  the  other  hand,  he 
has  kept  liberal  sanity,  which  has  prevented  his  inter- 
fering with  the  liberty  of  the  humblest  citizen.  The 
result  is  that  even  our  agitators,  as  a  rule,  respect  our 
city  government.  This  can  be  said  in  few  cities  in  this 
country.  It  is  what  gives  young  men  confidence  in  the 
Mayor. 


Cheerio 

Sometimes  there  is  a  quite  unavoidable  feeling  of  des- 
pondency about  things  in  general.  One  wonders  and 
troubles.  What  is  the  world  coming  to  and  why  is  there 
so  much  suffering?  Why  should  gallant  people  who  take 
chances  of  life  and  death  fall  to  their  end  in  the  ocean 
and  miserable  tallow-faced  cowards  stay  at  home  and  get 
rich?  Is  it  a  certain  thing  that  the  Italian  shoe-worker 
and  the  fish-peddler,  who  waited  close  to  death  for  seven 
years  were  guilty,  as  charged  and  that  they  had  a  fair 
trial  ?  All  sorts  of  questions  like  these  haunt  us  at  times. 

Then  comes  the  first  week  in  September  with  two  holi- 
days in  one  week.  At  once  there  is  a  cessation  of  the 
doubts  and  anxieties  which  have  so  bitterly  grasped  us. 
Even  the  trade  winds  give  place  to  a  gentler  note  in  the 
atmosphere  and  the  sun  shines  out  through  an  atmos- 
phere clear  of  the  fogs  which  have  saved  us  through  two 
months  of  summer,  but  which  can  now  be  comfortably 
dispensed  with. 

We  see  the  crowds  of  well  dressed  comfortable  people, 
such  people  as  were  possible  at  no  other  stage  of  the 
world's  history  and  in  very  few  places,  even  now,  pos- 
sible, if  they  are,  as  a  fact,  to  be  actually  found  anywhere 
else.  The  roads  are  crowded  with  automobiles.  This  at 
first  is  provocative  of  disgust,  but,  after  all,  the  machines 
are  managed  so  well  and  the  general  behavior  is  so  good, 
that  criticism  gives  place  to  thankfulness.  Even  man- 
ners, which  still  leave  much  more  to  be  desired,  are 
obviously  improving. 


So  the  glooms  pass  away  with  the  holidays.  Not  that 
our  doubts  actually  vanish,  but  the  beauty  of  the  present 
drives  them  into  their  proper  place  in  the  background. 

Panama  As  a  Customer 

The  Governor  of  the  Canal  Zone  has  written  a  letter  to 
newspapers  in  California  asking  that  growers  be  in- 
formed that  the  Panama  Zone  through  the  Commissary 
Division  of  the  Canal  requires  "almost  every  kind  of  fruit 
from  the  West  Coast,  particularly  apples  in  reasonably 
large  quantities,  for  holding  purposes  over  a  period  of 
from  six  to  eight  months.  In  addition,  the  Department  is 
in  the  market  for  all  kinds  of  poultry  and  other  refriger- 
ated commodities." 

The  one  reason  why  the  Panama  district  has  not  been 
hitherto  as  good  a  market  as  might  have  been  expected 
for  California  products,  is  explained  as  dependent  upon 
the  slight  amount  of  refrigerated  space  which  has  been 
heretofore  available.  The  increased  number  of  ships  in 
the  Northern  Pacific  service  has  repaired  that  lack  to 
some  extent  and  now  there  will  be  a  better  chance  for  our 
people.  The  fact  that,  at  the  first  chance,  the  Canal  Zone 
management  was  careful  to  notify  our  people,  is  very 
satisfactory.  That  is  the  justification  of  the  imperialism 
so  called  and  the  territorial  expansion  which  has  been 
regarded  with  so  jaundiced  an  eye  by  so  many  old  fash- 
ioned Americans.  An  imperialism  which  regards  first  the 
needs  of  the  home  people  is  a  very  justifiable  imperialism. 

But  the  point  is  that  the  supplying  of  the  needs  of  the 
Panama  Zone  is  the  beginning  of  the  great  trade  which 
will  naturally  arise  with  the  Central  and  South  American 
republics.  This  trade  will  in  turn  depend  largely,  as  does 
the  trade  with  the  Canal  Zone,  upon  the  amount  of  re- 
frigerated space  at  the  disposal  of  the  merchant  marine. 
Ships  of  sufficient  size  are  the  first  requirement  of  com- 
merce. 


Less  Heat,  More  Light 

The  telephone  question  is  now  to  the  fore  in  this  com- 
munity. A  revision  of  rates  is  demanded  and  the  fact  that 
the  telephone  people  have  urged  a  revision  upwards  is 
having  a  very  disturbing  effect  upon  the  portion  of  the 
newspaper  world  which  pretends  to  represent  the  inter- 
ests of  the  "plain  people."  There  is  being  brought  about  a 
condition  of  the  public  mind  in  which  anger  and  sus- 
picion are  very  likely  to  take  the  place  of  judgment  and 
sense.  That  result  is  good  for  no  one,  except  the  dema- 
gogues and  cheap  humbugs  who  make  a  living  out  of  the 
things  which  honest  men  despise — envy  and  greed. 

The  fact  that  this  atmosphere  is  being  carefully  made 
appears  from  the  fuss  which  was  raised  over  the  ques- 
tion as  to  whether  the  matter  should  be  heard  by  one 
commissioner  or  by  the  board  as  a  whole.  The  decision 
of  the  commission  that  the  entire  body  should  come  to  a 
conclusion  on  the  question  was  hailed  as  a  victory  for 
the  "plain  people"  and  advertised  as  such  in  the  head- 
lines. These  dishonest  prints  did  not  state  that  the  vice 
president  of  the  telephone  company  had  also  requested  a 
hearing  by  the  board  as  a  whole. 

There  is  no  doubt  that  the  question  of  raising  telephone 
rates  for  the  huge  numbers  of  people  who  constitute  the 
users  is  a  matter  of  great  importance  and  one  that  will 
require  a  great  deal  of  patient  explanation  and  convincing 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


roof  of  its  necessity.  On  the  other  hand,  it  is  equally 
bvious  that  the  matter  is  not  to  be  helped  by  whining 
nd  shouting  and  implying  dishonest  motives  where  none 
an  possibly  exist.  "Less  heat  and  more  light,"  as  the 
Jd  New  England  philosopher  said,  is  what  we  need  in 
hese  conditions. 


Ferry  Boats  on  Fast  Schedule 

Three  holidays  last  week  taxed  ferry  boats  and  trains 
;o  their  utmost,  but  the  crowds  were  handled  with  speed 
md  efficiency,  as  usual,  beating  the  record  made  last 
'ourth  of  July. 

The  Sausalito  automobile  line-up  was  over  a  mile  long 
it  an  early  hour  Monday  morning,  but  it  never  reached 
he  length  of  previous  rushes.  Traffic  was  more  evenly 
listributed  than  ever  before,  on  account  of  the  fact  that 
vacationists  had  three  days,  and  at  least  half  of  them  got 
farther  away  than  on  the  usual  week-end  trips.  This 
relieved  congestion,  according  to  the  port  captain  of  the 
3olden  Gate  Ferry  Company. 

This  company  operated  seven  boats  between  Sausalito 
and  San  Francisco  from  2 :30  Monday  afternoon  until  the 
rush  began  to  wane  after  midnight.  Three  boats  were 
operated  by  the  Golden  Gate  Company  between  Berkeley 
and  this  city,  also. 

The  Northwestern  Pacific  had  seven  boats  in  operation 
between  Sausalito  and  San  Francisco,  landing  from  two 
thousand  to  twenty-five  hundred  people  every  ten  min- 
utes. They  carried  80  to  95  machines  to  San  Francisco 
every  trip. 

The  Southern  Pacific  had  eleven  boats  in  operation  be- 
tween Oakland,  Alameda,  Richmond  and  San  Francisco. 
Seven  were  on  an  eight-minute  schedule  between  Oakland 
and  San  Francisco.  Two  were  on  the  Alameda  run  and 
two  on  the  Richmond  run. 

The  total  number  of  automobiles  carried  by  the  ferries 
during  the  holidays  was  80,748. 

All  the  various  bay  systems  did  nobly,  in  the  way  they 
handled  a  situation  which  was  record  breaking,  as  to 
crowds. 


Air   Lines 

Handicapped  by  the  Alps,  which  bar  passage  to  all  but 
experienced  airmen,  not  even  allowing  these  to  cross  on 
certain  days,  Italy  has  nevertheless  instituted  five  air- 
lines, on  all  but  one  of  which  Italian-built  ships  powered 
with  foreign  air-cooled  engines  are  being  used. 

The  annual  display  of  the  Royal  Air  Force  of  England 
at  Hendon  airdrome  this  year  likewise  showed  a  marked 
tendency  toward  air-cooling.  Nine  of  the  fifteen  ships  in 
the  display  were  powered  with  the  Bristol  air-cooled 
rjupiters." 

Interest  in  air-cooling  was  first  stirred  by  Cobham's 
lights  across  India  and  Africa  with  an  air-cooled  motor 
in  his  ship.  The  flights  of  Lindbergh,  Byrd.  Chamberlin 
and  the  Hawaiian  successes  by  the  use  of  air-cooled 
motors  lias  greatly  stimulated  this  interest. 

Newspapers  throughout  the  United  Kingdom  are  re- 
ceiving numerous  inquiries  about  air-cooling  as  applied 
to  aviation  and  automobile  motors.  Press  comment  gen- 
erally is  strongly  in  favor  of  air-cooling.  John  Prioleau 
states  in  a  London  evening  paper.  "Modern  cooling  sys- 
tems are  frankly  pre-historie.  The  maintenance  of  a 
motor  engine's  efficient  temperature  under  widely  differ- 
ent conditions  is  still  a  problem  whose  solution  is 
anxiously  awaited  by  most   of  us." 


Political  Hop-OfFs 


Now,  with  John  M.  Hines,  a  contractor,  who  has  an- 
nounced he  is  in  the  mayoralty  fight  for  the  big  prize, 
we'll  have  six  who  will  line  up  on  the  runway  seeking  the 
hand-gripping  job. 


E.  E.  Schmitz,  former  mayor  and  supervisor,  appears  to 
be  having  some  difficulty  with  his  political  spark  plugs, 
promissory  provisions  or  his  broadcasting  outfit.  There 
was  considerable  static  a  few  days  ago  in  this  flash  from 
him:  "I'll  soon  make  the  decision  in  this  matter!" 


The  politicians  have  already  taken  off — they're  up  in 
the  air,  so  to  speak,  on  the  effect  that  Schmitz'  threatened 
flight  will  have  on  the  rest  of  the  field.  They  broadcast 
that  Power  and  Finn  would  rather  not  see  Eugene  put  up 
the  entrance  fee  because  he  would  bump  Power  more  than 
Rolph. 


From  Rolph  Field  has  been  flashed  the  message  that 
Uhl's  entrance  into  the  contest  will  probably  interfere 
more  with  Power's  chance  of  success  than  Rolph's. 


Phil  Sapiro,  leader  of  the  Municipal  band,  has  been 
selected  by  the  musicians'  union  as  delegate  to  the  Labor 
Endorsement  of  Candidates  committee.  He  had  a  rival 
for  appointment  in  Alex  Dijeau,  said  to  be  backed  by  the 
Finn-Power  faction. 


A  Dr.  Joseph  M.  Toner  for  Coroner  Club  is  being  formed 
in  the  Mission  to  back  the  doctor  should  he  decide  to  take 
off  against  Coroner  Leland.  Dr.  John  A.  Kelleher  is  one 
of  the  chief  backers  of  Dr.  Toner  and  claims  he  can  suc- 
cessfully make  the  dash. 


Tuesday  night  was  a  big  one  tor  District  Attorney 
Matthew  Brady.  The  North  Beach  Progressive  Club  for 
Brady  set  out  for  Brady's  home  in  the  Sunset  accom- 
panied by  three  bands.  The  outfit  made  a  perfect,  though 
noisy,  landing  and  their  navigator,  Joseph  Morella,  told 
what   it   all  was  about.    The  district  attorney  responded. 


II.  D.  Seville  is  chairman  and  Dr.  A.  C.  Bothe,  secretary 
of  a  club  backing  the  try  for  Norman  C.  Cook  for  dis- 
trict attorney. 


Dr.   lames  McGranaghan.  booster  fcr  James  McSheehy 
in    the   letter's   mayoralty   candidacy   in   1922.   is   being 
accused  by  the  poligossips  of  intent  to  make  the  dash  for 
ssor  against  Mac  and  Wolden. 


And  Jim  Rolph  has  still  another  club  to  blow  him  along 
in  the  race.  The  Sunset  Business  Men's  Club  wa 
ganized  in  the  office  of  Frank  Dunning,  919  Irving  street. 
Joseph  Curley  is  president  of  the  new  formation.  In  a 
statement  Mr.  Curley  credits  the  Mayor  with  the  Sunset- 
Duboce  tunnel  and  other  improvements  vital  to  the 
end  of  the  city. 


Our  old  friend  and  former  supervisor.  John  D.  Hynes, 
is  out  on  the  field  looking  over  the  political  runway  with 
a  view  to  taking  off  again.   John  made  a  -  il  take 

off  some  years  ago  and  arrived.   Last  election  he  did  not 
"choose  to  run  again." 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10.  1927 


ooieT 


By  Antoinette  Arnold 


Engagements  Announced 

Oh,  what  a  lovely  list  of  engage- 
ments ! 

The  society  editor's  desk  is  fairly 
brimming  over  with  the  dainty  an- 
nouncement cards  as  each  mail  brings 
the  "happy  news."  Of  course,  it  is 
not  really  news — for  Cupid  is  con- 
stantly whispering  the  pretty  mes- 
sages. 

But  at  any  rate — it  is  news  in  the 
land  of  romance  where  the  lovers 
ever  roam,  whispering  the  story  ever- 
new  and  yet  as  old  as  sentiment  itself. 

We  extend  sincere  congratulations 
to  each  and  every  couple  and  wish 
them  a  fulfillment  of  their  highest 
hopes. 

Let's  see. 

Some  of  the  "engaged"  whose  an- 
nouncements were  made  known  this 
week  will  unite  families  prominent  in 
Western  financial  and  society  circles. 

Morbio-Pruett 

Miss  Alberta  Morbio  and  Dr.  Harry 
J.  Pruett  have  announced  their  en- 
gagement to  be  followed  by  their  nup- 
tials on  Saturday,  October  1st  at  an 
evening  ceremony  in  St.  Luke's 
Church. 

Mme.  Marguerite  de  Mailly,  sister 
of  the  bride-elect,  returned  from  Eu- 
rope to  be  here  for  the  wedding,  and 
will  be  the  matron  of  honor.  There 
will  be  several  bridesmaids.  Dr.  Al- 
bert Pettit  will  be  the  best  man. 

Dr.  Pruett  has  taken  an  apartment 
in  town  where  he  and  his  bride  will 
live  after  their  return  from  their 
honeymoon. 

*     *     * 

McLaughlin-Doolittle 

A  pretty  wedding  of  unusual  inter-' 
est  is  announced  for  the  latter  part  of 
this  month,  to  take  place  at  the  home 
of  the  bride,  when  Miss  Jean  Mc- 
Laughlin becomes  the  wife  of  Mr. 
Jefferson  Doolittle. 

Miss  Henrietta  Moffat  and  Mrs. 
Arthur  Sharp,  both  aunts  of  Miss 
McLaughlin  now  in  Paris,  will  hasten 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San   Francisco  and   Los   Angeles 

An    Inn   of   Unusual   Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


home  with  Miss   Adrianne  Sharp  in 
time  for  the  wedding  ceremony. 

It  is  planned  as  a  quiet  affair  but 
will  have  considerable  interest  to  the 
many  friends  of  the  couple,  all  of 
their  relatives  being  prominently  con- 
nected   in    the    social    and    financial 

spheres. 

*  *     * 

Such  a  Charming 
Betrothal  Party 

One  of  the  loveliest  betrothal  par- 
ties took  place  this  week  when  an- 
nouncement was  made  of  the  engage- 
ment of  Miss  Helen  Dyer  to  Mr.  John 
Know  Dunbar  at  a  charming  event  in 
the  handsome  apartments  of  the 
pretty  bride-elect  in  the  Francescan 
Apartments. 

Miss  Dyer  is  one  of  the  popular 
members  of  the  younger  society  set. 
She  is  the  daughter  of  Mr.  J.  H.  Dyer 
of  this  city,  and  the  sister  of  Mr. 
Joseph  Dyer  and  Mrs.  Kenneth  Gunn, 
wife  of  Captain  Gunn,  U.  S.  A.,  who 
is  stationed  at  Houston,  Texas.  The 
bride-elect  was  formerly  a  student  at 
the  Dominican  Convent  in  San  Ra- 
fael. She  is  a  graduate  of  Miss  Ham- 
lin's School  in  this  city. 

Mr.  Dunbar  is  the  son  of  Mr.  and 
Mrs.  H.  F.  Dunbar,  whose  home  is  in 
Jordan  avenue.  His  marriage  to  Miss 
Dyer  will  take  place  next  April. 

*  *     * 
Corsage  Announcement 

At  the  tea  the  bride-elect  was  as- 
sisted in  receiving  by  Mrs.  John  New- 
ton Rosecrans,  who  was  formerly 
Miss  Alma  Spreckels,  and  by  Miss 
Gladys  Musto  and  Miss  Dorothy  Gir- 
ard. 

Each  guest  at  the  affair  was  pre- 
sented with  a  corsage  bouquet,  and 
attached  to  the  flowers  was  a  card 
bearing  the  names  of  Miss  Dyer  and 
Mr.  Dunbar. 

*  *     * 

Lathrop-Funston 

The  engagement  of  Miss  Helen 
Carolyn  Lathrop  of  San  Jose  to  Lieu- 
tenant Frederick  Funston,  U.  S.  A., 
was  announced  last  Wednesday  and 
the  wedding  will  take  place  in  the  late 
fall. 

Miss  Lathrop  is  the  daughter  of 
Mr.  and  Mrs.  Howard  Beecher  Lath- 
rop of  San  Jose  and  is  a  very  pretty 
and  attractive  girl.  She  has  been  at- 
tending the  University  of  California, 
but  has  given  up  her  course  to  be 
married. 


Lieutenant  Funston  is  the  son  of 
the  late  Major  General  Funston,  who 
was  a  notable  army  officer  of  his 
time.  He  distinguished  himself  in  the 
Spanish  war  and  at  the  time  of  the 
San  Francisco  fire  was  in  command 

of  the  troops  in  charge  of  the  city. 

*  *     * 

Miss  Margaret  Atkins  of  Piedmont 
assembled  the  members  of  her  June 
graduation  class  from  Miss  Ransom 
and  Miss  Bridges'  School,  at  a  pretty 
luncheon  given  at  the  Fairmont 
Hotel  on  Wednesday,  as  a  farewell  in 
honor  of  Miss  Martha  Alexander,  who 
is  leaving  for  Mount  Vernon,  Wash- 
ington, D.  C.  Miss  Dorothy  Kroll, 
who  will  attend  Wellesley  College,  and 
Miss  Mariedna  Clay,  who  will  finish 
her  education  at  Miss  Spence's  School, 
New  York.  Those  seated  at  the  flower 
laden  table  besides  the  complimented 
guests  included :  Miss  Alice  Clay 
Stephenson,  Miss  Edna  Sherman, 
Miss  Helen  Dolge,  Miss  Kathleen  Fitz- 
gerald, Miss  Janet  Williamson,  Miss 
Dorothy  Smith,  Miss  Elizabeth 
Broadwater,  Miss  Wilder  Broadwater, 
Miss  Miriam  Widenham. 

*  *     * 

Mrs.  Edna  L.  Scott  and  her  daugh- 
ter, Miss  Mildred  Scott,  who  have 
been  spending  the  summer  at  their 
home  in  Ross,  and  who,  prior  to  that 
time,  spent  the  winter  at  the  Fair- 
mont Hotel,  left  during  the  week  for 
Los  Angeles  where  they  intend  to  re- 
main for  an  indefinite  period  at  the 
Ambassador.  On  their  return  to  San 
Francisco  they  will  make  their  home 
at  the  Fairmont. 

*  *     * 

Mr.  and  Mrs.  E.  W.  Armstrong 
have  taken  a  suite  at  the  Fairmont 
where  they  intend  to  reside  perman- 
ently. 

Mrs.  Squire  V.  Mooney  of  San  Jose, 
has  taken  an  apartment  at  the  Fair- 
mont Hotel  where  she  intends  to  re- 
main for  the  winter. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and   Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Miss  E.  M.  Warren  and  her  sister, 
Miss  F.  J.  Stewart,  who  are  spending 
the  summer  at  Atherton,  are  enter- 
taining Mrs.  Theodore  Hyde  of  Man- 
chester, N.  Y.,  and  spent  a  few  days 
in  the  city  during  the  week.  Later 
they  will  return  to  their  apartment 
at  the  Fairmont  Hotel,  where  they 
make  their  home. 

Judge  and  Mrs.  M.  A.  Soper  of 
Baltimore,  Md.,  are  at  the  Fairmont 
Hotel  where  they  will  remain  for  ten 
days  before  visiting  other  interesting 
California  points. 


Hollywood  Happenings 

The  recent  arrival  of  Major  Arthur 
Goebel  and  Lt.  William  V.  Davis,  U. 
S.  N.,  winners  of  the  San  Francisco- 
Hawaii  Dole  aviation  prize,  was  the 
inspiration  of  a  brilliant  reception 
Saturday  evening,  September  3,  in 
the  parlors  of  the  Hollywood  Plaza 
Hotel  tendered  by  the  Hollywood 
Aero  Club,  of  which  Rodger  Adams 
is  president.  The  fliers  were  intro- 
duced and  then  entertained  by  a  pro- 
gram presented  by  Joseph  Eliason 
and  Burr  Mcintosh  as  masters  of 
ceremony. 


Breaking  all  records  for  attendance 
and  for  its  brilliancy,  the  monthly 
Artist  Salon  was  held  Wednesday  eve- 
ning, August  31,  in  the  parlors  of  the 
Hollywood  Plaza  Hotel  under  the  di- 
rection of  Gabriel  Ravenelle,  founder 
and  director  of  the  salons.  The  artists 
were  Yagodka,  famous  Polish  pianist- 
composer,  who  presented  his  Oriental 
Suite,  which  is  to  be  given  next 
season  in  Hollywood  Bowl  with  Ya- 
godka as  the  soloist :  Vladimir  Raka- 
Eeinikoff,  assistant  conductor  of  Bos- 
ton Symphony  Orchestra :  Z.  Earl 
Meeker,  concert  baritone;  Mrs.  Guy 
Bush,  pianologuist ;  Erna  Cavelle,  dra- 
matic soprano,  and  Marjorie  Ratliff, 
accompanist. 

Innocenzo  Daraio,  young  Italian 
artist,  who  has  made  inn-traits  of 
Cardinal  Gibbons,  Rudolph  Valentino, 
Billie  Dove,  Sid  Grauman  and  many 
Others,  unveiled  his  new  portrait  of 
Mr.  Ravenelle.  All  these  portraits  are 
now  on  display  in  the  art  room  of  the 
hostelry. 

A  one-acl  play  "Ambition,"  by 
{Catherine  Kavanaugh,  was  presented 
by  the  Ravenelle  Players. 

The  program  closed  with  informal 

dancing. 

*     *     * 

Notables  Arrive 

Hon.   Jocelyn    Robert    and    family 
arrived  in  San  Francisco  Friday  (Sep- 
tember 2)  from  Tahiti,  and  are  guests 
at  the  Clift  Hotel. 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House    for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4  per  day 


They  are  enroute  to  Paris,  where 
M.  Robert  has  been  called  by  the 
French  government  on  colony  busi- 
ness. 

For  a  number  of  years  M.  Robert 
has  served  his  government  as  Chief 
Treasurer  of  French  Colonies  in  the 
Pacific.  In  this  capacity  he  has 
handled  annually  since  1920,  upward 
of  thirty  million  francs.  He  has  now 
been  appointed  to  the  post  of  Gover- 
nor under  France's  colonization  plan. 
and  has  been  instructed  to  report  to 
the  Minister  of  French  Colonization 
and  receive  his  new  assignment. 

Accompanying  M.  and  Mme.  Robert 
is  L.  Warnick,  pearl  buyer  for  Paris 
and  London  firms. 

*     *     * 

Honolulu  Visitors 

Mrs.  Samuel  T.  Hill  and  daughter 
Florence,  of  Honolulu,  have  just  ar- 
rived in  town,  following  an  extended 
Eastern  visit  which  included  Wash- 
ington, D.  C.  and  are  at  the  Clift 
Hotel. 

They  are  expecting  Mr.  Hill  to  join 
them  here,  and  the  family  will  return 
to  Honolulu  in  a  month's  time. 


Gallery  of  Fine  Arts. 
Women's  Building 

The  Fast-West  Gallery  of  Fine  Arts 
announces  its  second  exhibition,  be- 
ginning September  17  and  ending  the 
evening  Of  September  SO.  The  work 
to  be  shown  is  that  of  a  group  of 
younger  San  Francisco  sculptors,  in- 
cluding Ward  Montague.  Parker  L. 
Hall.  Magnus  Arnaason,  Enid  Foster. 
Ruth  Cravat h  and  Jacques  Schnier. 
There  will  also  be  on  exhibition  a 
number  of  drawings  by  these  same 
artists.  Their  work  has  received  the 
highest  commendation  from  such  men 
as  Edgar  Walter,  well-known  sculp- 
tor, and  Lee  Randolph,  of  the  Cali- 
fornia School  of  Fine  Arts,  and  it  has 
been  chosen   because  of  its  distinct 


artistic  merit  and  the  unusual  talent 
of  the  individuals  comprising  this 
group.  The  work  runs  the  range  from 
the  ultra-conservative  to  the  so-called 
ultra-modern. 


Beautiful  Club  Home 
Greets  Happy  Members 

A  lovely,  cosy  homelike  club  house 
greeted  the  members  of  the  Califor- 
nia Club  last  Tuesday  when  they 
gathered  for  the  opening  of  the  new 
fiscal  club  year,  with  Mrs.  Marie  Per- 
nau  Walsh  presiding.  The  club  house, 
1750  Clay  street,  between  Van  Ness 
avenue  and  Polk  street,  has  been 
thoroughly  renovated,  enlarged,  beau- 
tified and  given  that  "homey"  atmos- 
phere which  makes  the  California 
Club  house  an  outstanding  property 
owned  by  women. 

The  luncheon  party  last  Tuesday 
was  staged  on  the  first  floor  of  the 
club  house,  with  new  floors,  fixtures 
of  attractive  design  and  long  French 
windows  to  enhance  the  charm  of  the 
club  home.  Mrs.  Walsh  and  the  vari- 
ous committee  chairmen  were  radiant 
over  the  success  of  their  work,  many 
of  the  zealous  members  having  denied 
themselves  a  vacation  that  they  might 
"put  the  club  house  in  order."  The 
luncheon  which  initiated  the  new  club 
year  presages  a  year  of  unprecedent- 
ed achievement,  according  to  those  in 
charge. 

A  delightful  garden  with  lawns, 
flowers  for  each  season's  growths,  a 
roof  garden,  improved  dancing  quar- 
ters for  rental  revenues  and  additions 
in  the  kitchens  and  culinary  depart- 
ments were  only  a  few  of  the  com- 
forts and  attractions  added  to  the 
California  Club  house.  The  structure 
is  almost  completely  covered  with 
vines  and  autumn  growths,  while  the 
gardens  are  abloom  with  the  various 
blossoms  that  Nature  has  provided 
for  more  attractions. 

The  lower  floor,  making  a  new  ban- 
quet and  lunch  room  for  members, 
was  converted  into  a  place  of  real 
get-together  cheer  and  now  the  Cali- 
fornia Club  women  are  about  the 
happiest  women  in  the  community. 
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"TheAfctce  f/aliousaad  Gardens' 
224-226  Grant  Ave      Tel  Kearny  4975 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


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Opera  Season 

The  opera  season  of  1927  is  close 
at  hand. 

Within  the  coming  week  we  San 
Franciscans  will  again  be  thrilled, 
charmed  and  inspired  by  the  music 
of  grand  opera  under  the  general  di- 
rection of  Gaetano  Merola,  September 
15  to  October  1,  in  the  Exposition 
Auditorium. 

"Manon  Lescaut,"  in  Italian,  an 
opera  of  four  acts,  by  Giacomo  Puc- 
cini, will  be  given  on  Thursday  eve- 
ning, September  15,  as  the  opening 
opera  of  this  season  by  the  San  Fran- 
cisco Opera  Company. 

Frances  Peralta  sings  the  role  of 
Manon.  Antonio  Scotti  sings  "Les- 
caut," Giovanni  Martinelli  will  be 
heard  in  the  part  of  "Chevalier  de 
Ravoir."  Angelo  Bada,  Evaristo  Ali- 
bertini,  Lodovico  Oliviero,  Irene  Fre- 
mont and  Austin  Sperry  complete  the 
cast  of  principals. 

The  four  musicians  will  be  repre- 
sented by  Valeria  Post,  Lulu  Mac 
Chapman,  Elsie  Milbraith  and  Mar- 
ion Copeland.  Paul  Guenter  sings  the 
minor  role  of  the  sergeant.  Gaetano 
Merola  will  conduct. 

"Tristan  and  Isolde"  will  be  the 
opera  for  Friday  evening,  starting  at 
7:45  o'clock  sharp.  We  remind  opera 
patrons  of  this  fact  for  this  opera 
starts  fifteen  minutes  earlier  than  the 
preceding  opera.  Alfred  Hertz  will  be 
the  conductor. 

"La  Tosca"  will  be  sung  Saturday 
evening,  September  17,  with  Anne 
Roselle  singing  the  role  of  "Floria 
Tosca,"  a  part  for  which  she  is  ex- 
quisitely fashioned  and  musically  suf- 
ficient. Mario  Chamlee,  Antonio 
Scotti,  Angelo  Bada,  Louis  D' Angelo 
are  principals  and  Hazel  Huff  will 
sing  the  role  of  the  shepherdess. 
Merola  will  conduct. 

*     *     * 

Curran 

Ruth  Chatterton  will  head  a  not- 
able cast  in  "The  Devil's  Plum  Tree," 
a  play  by  John  Colton,  author  of 
"Rain."  The  Curran  Theater  opens 
September  12  and  will  offer  to  San 
Francisco  audiences  the  opportunity 
of  seeing  this  play  which  ran  in  Eu- 
rope under  the  title  "God  Incarnate" 
and  was  founded  on  the  Magyar 
drama. 

Ruth  Chatterton  will  be  starred  in 


LE/ISURE'SWW 


OBEY    NO   WAND  BUI  PLEASURE'S 

—  7dm  Ploore- 


>i 


By  Josephine  Young 

this  play  with  Edward  Leiter  and 
Kenneth  Thomson,  the  latter  of 
whom,  was  on  this  coast  not  long  ago 
in  "The  Rivals"  in  the  fascinating 
part  of  Captain  Absolute. 

Homer  Curran  and  L.  C.  Wiswell 
are  producing  this  play,  declaring 
that  in  doing  so,  San  Francisco  will, 
in  the  future,  be  the  producing  cen- 
ter for  many  other  prominent  plays, 
with  famous  stars  appearing  in  lead- 
ing roles. 

*  *     * 

Capitol 

"Abie's  Irish  Rose,"  the  record 
breaking  play  of  rollicking  humor 
and  pathos,  will  remain  on  at  the 
Capitol  for  another  week,  completing 
its  local  engagement. 

This  Anne  Nichols  play  has  been 
packing  the  theater  here  as  it  has 
throughout  the  theatrical  world. 
People  never  seem  to  tire  of  the  story, 
and  find  renewed  enjoyment  each 
time  that  they  see  it.  Many  San 
Franciscans  are  interested  to  know 
that  the  little  train-bearer  in  the 
bridal  scene,  when  Rosemary  Murphy 
marries  her  Abie,  is  little  Gale  Scho- 
maker,  the  four-year-old  actress 
whose  parents,  Mr.  and  Mrs.  Ivan  F. 
Schomaker,  live  on  Seventeenth  ave- 
nue. 

Dorothy  Coghlan,  the  "Irish  Rose" 
of  the  play,  has  many  ardent  admir- 
ers. 

*  *     * 

Alcazar 

"The  Alarm  Clock,"  Avery  Hop- 
wood's  merry  farce  is  still  the  Alca- 
zar attraction,  now  running  into  its 
sixth  week,  with  Marion  Lord  head- 
ing the  list  of  principals. 

As  the  prim  small  town  widow,  she 
is  amusing  and  clever,  branching  later 
into  a  pleasure-loving  fan  seeking 
the  night  life  and  its  magnetic  lures. 
The  play  is  clean,  wholesome  and 
sparkles  with  merriment. 

In  the  cast  are  Helen  Ferguson, 
Thomas  Chatterton,  Alice  Buchanan, 
William  Macauley,  Robert  Adams, 
Richard  Ellers,  Zeda  Reed,  C.  Havi- 
land  Chappell,  John  Stokes  and  John 
Mackenzie. 

*  *     * 

President 

"Two  Girls  Wanted"  is  holding  'em 
at  the  President,  the  Henry  Duffy 
theater  on  McAllister  street,  where 


Amusements 

NEXT  WEEK 

ON  THE   STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The     Alarm     Clock."     Henry     Duffy     comedy, 
starring;    Marion    Lord. 

Capitol,  Ellis  nr.  Market 

"Ahie's    Irish    Rose."    Anne    Nichol's    play    in  a 
fine    local    performance.      Last    week. 

Columbia,  Eddy  nr.  Powell 

Will    Morrissey's    musical    revue,    "Exposures," 
opening    Sunday    nieht. 

Curran,  Geary  nr.  Mason 

Ruth    Chatterton    in   "The    Devil's    Plum    Tree." 
Kenneth  Thomson    in   caBt. 

President,  McAllister  nr.  Market 

"Two    Girls    Wanted,"    a    Henry    Duffy    presen- 
tation  of  John  Golden's  latest  comedy. 

Players  Guild,  Community  Playhouse, 
Sutter  at  Mason 

"Hay    Fever."    Saturday    night. 

*        *        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Lone;    Tack    Sam.    Chinese    wonder    worker    and 

company. 

"Paintint    the   Town."    Patsy    Ruth    Miller. 

Orpheum.   O'Farrell  nr.  Powell 

Ned  Wayhurn's  Buds  of  1927:  Edwin  Burke 
monolosrist :  Hal  Hart:  Solly  Ward  and  Co.: 
Cervo  and  Moro;  The  Luster  Bros.;  Edith 
Meiser,  character  sones. 

Pantages,  Market  at  Hyde 

Peaches   Brownini;   in    person.      Vaudeville   acts 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Musical     comedy — vaudeville — pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Camille."    starring    Norma    Talmadee. 
tiino  Severi's   music. 

Cameo,  Market  opp.  Fifth  street 

"The  White  Rose."   D.   W.   Griffith. 
Chance  of  pictures. 

Casino,  Ellis  at  Mason 

ChanTe  of  pictures  with  many  dnuhle  hills  on 
program. 

Granada,  Market  at  Jones 

On    the  screen.    "Drop   Kick."  starring   Richard 

Rarthelmess. 

Fanchon  and  Marco  revue. 

St.  Francis,  Market  bet.  5th-6th. 

"Beau  Geste"  in  fourth  week.  Ronald  Col- 
man  is  starred  in  a  story  of  the  French  For- 
eign  Lcirion. 

Warfield,  Market  at  Taylor 

"Romance."   with   Ramon  Novarro. 
Fanchon  and  Marco  state  act. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"The  Princess  from  Hoboken,"  and  "Wines  of 
the  Storm."  "Sat.  "See  You  in  Jail."  comedy. 
Sun.  Colleen  Moore  in  "Naughty  Bat  Nice  " 
Mon..  Tues..  Wed.  Raymond  Griffith  in 
"Weddinn  Bills."  Thurs..  Fri.  Hanson  Kiddies. 
Friday    evening. 

GRAND  OPERA 

Exposition  Auditorium 

"Manon     Lescaut,"     September     IS,     Thursday 

eve.,    S    o'clock    sharp. 

"TriHtan     and     Isolde."     September     16.     Friday 

eve.,    7:45    o'clock    sharp. 

"La   Tosca."  September   17.   Saturday  eve.   8:11 

o'clock    sharp. 

Gaetano    Merola.    general   director. 

San    Francisco    Opera    Company. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


the  Gladys  Unger  play  provides  genu- 
ine amusement. 

Leneta  Lane  plays  the  role  of  the 
more  adventuresome  of  the  two  sis- 
ters, providing  no  end  of  fun  with  her 
sharp  back-talk  and  snappy  slants  on 
life  in  general. 

Joan  Warnwe,  Symona  Boniface, 
Harvey  Stephens,  Peggy  Thomason, 
have  received  a  welcome  in  their  in- 
itial work  here,  while  Earl  Lee  of  the 
well  known  and  popular  Henry  Duffy 
group  of  players,  is  a  general  favor- 
ite. 

Henry  Caubisens,  Lloyd  Monroe, 
Dorothy  La  Mar,  John  O'Hara,  Lil- 
lian Dean  and  Thomas  Brower  are 
popular  players  whose  work  is  so  well 
known  here  to  theater  patrons  that 
they  are  claimed  in  the  list  of  stars. 

No  one  should  miss  seeing  this  ex- 
cellent Henry  Duffy  production. 

Orpheum 

An  entire  new  program  will  be  of- 
fered at  the  Orpheum  Theater  for  the 
week  beginning  with  the  matinee  Sa- 
turday, headed  by  "Ned  Wayburn's 
Buds  of  1927,"  from  the  Ned  Way- 
burn  Studios,  New  York.  This  com- 
pany of  singers,  dancers  and  come- 
dians will  be  chaperoned  by  Sammy 
Lewis,  assisted  by  Floyd  Carder, 
Herbe  De  Belle,  Patricia  Patti  and 
Marcella  Donovan  with  the  following 
debutantes,  now  making  their  first 
appearance  on  any  stage,  Althea  Hen- 
ley, Frances  Short,  Florence  Kaelker, 
Gertrude  London,  Carrie  Maude  Be- 
ville,  Clara  Michelson  and  Dorothea 
Frank.  The  lyrics  of  this  presenta- 
tion are  by  Morris  Rysking,  the  mu- 
sic is  by  Walter  G.  Smith. 

Edith  Mei.ser,  who  starred  in  "Gar- 
rick  Gaieties"  and  "Peggy  Ann,"  will 
have  a  program  of  character  sours. 
Solly  Ward,  popular  comedian,  is  com- 
ing with  a  skit  called  "Off  to  Maine." 
Other  features  will  include  "The 
Monologist?"  by  Edwin  Burke;  Hal 
Hart,  billed  as  an  "Extra  Added  De- 
traction"; The  Luster  Brothers,  ath- 
letes; and  the  comedy  musical  team. 
Cervo  and  Moro. 

*     *     * 

Golden  Gate 
Two    vaudeville    headliners,    Long 

Tack  Sam  and  The  Original  Cansinos, 
will  head  the  new  !>ill  starting  at  the 
Golden  Gate  Theater  Saturday. 

Assisting  Long  Tack  Sam.  China's 
master  wonder  worker,  will  he  the 
Misses     Mi-Na     and     Nee     Sa     Long. 

China's  two  beautiful  girls.  The  trio 
will  present  a  medley  of  Oriental 
feats,  including  dancing,  singing, 
magic  and  contortions.  The  Original 
Cansinos,  Elisa  and  Bduardo,  will 
have  an  elaborate  and  novel  dance 
program. 

"Painting  the  Town."  the  film  fea- 
ture,   is    a    happy    comedy,    starring 


Patsy  Ruth  Miller  and  Glen  Tryon 
which  has  been  acclaimed  by  lead- 
ing New  York  critics.  The  story  deals 
with  a  small  town  lad  who  sets  the 
"big  city"  afire. 

Diero,  piano  accordionist;  Claudia 
C  o  1  eman  in  "Feminine  Types" ; 
O'Neil  and  Vermont  in  "Two  Dark 
Knights,"  and  other  vaudeville  fea- 
tures will  appear  on  the  new  bill. 

Claude  Sweeten  and  the  Golden 
Gate  Orchestra  in  a  special  concert 
number,  Pathe  News,  a  scenic  and  a 
short  comedy  go  to  round  out  an  im- 
pressive entertainment  bill. 

*  *     * 

Warfield 

John  Maxwell  will  appear  at  the 
Warfield  this  week  as  the  Fanchon 
and  Marco  headliner.  With  his  double 
voice  he  can  sing  tenor  and  bass,  as 
well  as  having  at  his  command  a  num- 
ber of  illusionary  tricks  of  the  voice. 
Walt  Roesner  and  the  super-soloists 
will  play  a  short  concert  of  classical 
and  jazz  numbers. 

Conard's  "Romance,"  starring  Ra- 
mon Novarro,  will  be  the  film  attrac- 
tion with  Marceline  Day,  Roy  D'Arcy, 
Marc  MacDermott,  Otto  Matueson, 
Ceasare  Gravina,  Bobby  Mack  in  the 
cast. 

"Romance"  tells  the  story  of  great 
fortunes  amassed  by  seemingly  re- 
spected citizens  and  officials  in  league 
with  corsairs  of  the  sea.  Spanish 
settings  and  romantic  scenes  add  to 

the  lure  of  the  picture. 

*  *      * 

Granada 

"The  Drop  Kick"  will  he  screened 
at  the  Granada  this  week,  with 
Richard  Barthelmess  the  star,  in  this 
his  latest  picture.  An  all-college  cast 
supports  Barthelmess,  many  of  the 
players  including  college  men.  chosen 
throughout  the  country  for  their  ap- 
pearance, personality  and  screen  po- 
tentialities. One  man  was  selected 
from  each  of  ten  universities,  trained 
for  screen  acting  and  then  placed  in 
the  cast.  The  picture  is  filled  with 
life  and  college  spirit. 

"Dolls"  will  he  the  Fanchon  and 
Marco  stage  presentation,  rated  as  a 

big  production. 

*  *     » 

Imperial 

.lean  Hersholt  and  June  Marlowe 
will  he  the  screen  attractions  at  the 
imperial  beginning  with  Saturday  in 
"Alias  the  Deacon."  Card  sharp  "Dea- 
con,"  a  freight  train  hopper,  philoso- 
pher, and  the  paternal  protector  of  a 
run-away  girl,  is  seen  to  advantage 
in  this  cinema   story.    Ralph  Graves 

is  in  the  cast  as  a  principal. 

*  *      » 

St.  Francis 

"Beau  Geste"  will,  in  all  proba- 
bility, remain  on  for  another  week  at 

Page   IS) 


Every  bit  of  gas  is 
"scrubbed"  ' 
before  you  get  it 


-  That  is  why  it  is  so  clean 


THE  gas  you  use  in  your  home  for 
■*•  cooking,  water  heating  and  house 
heating  is  "scrubbed" — every  bit  of  it — 
before  it  goes  through  pipes  into  your 
home. 

In  the  scrubbing  process  the  gas  passes 
through  a  series  of  large  tanks.  It  is 
washed  with  water  and  purified.  Only 
pure,  washed  gas  passes  into  the  net- 
work of  mains. 

That  is  why  gas  is  such  a  clean  fuel. 

And  it's  all  fuel.  No  waste — no  soot — 
no  work  to  use  it.  It  instantly  burns  with 
intense  heat  from  the  moment  you  strike 
a  match  until  you  turn  off  the  tap.  It's 
always  ready  for  use. 

Because  gas  is  so  clean  and  convenient, 
a  gas  range,  gas  water  heater  or  gas- 
fired  furnace  saves  your  time  and  effort. 


"FACinC  SESVKI" 


Pacific  Gas  and  electric  Company 

Owned  -  Operated  •  Managed 

by  Californians 


\  Companion  of 
i^e  morning  •  -  • 
it  y  refreshing*- • 


F  LI. 

101? 

!•♦*•♦*    <-*»«    w*r»    wntd    at    fh«- 
Pinjw»-Pin*'     |»t*rna(i«nal    F.tp*«itMB 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

On  the  Air 

On  Thursday  evening.  September 
15,  from  9  to  10  p.  m.,  the  National 
Broadcasting  Company  will  offer  to 
radio  listeners  over  the  network  of 
stations,  "Los  Caballeros,"  the  Span- 
ish orchestra  which  was  heard  on  the 
opening  program  of  the  Pacific  Coast 
network  and  which  registered  so 
solidly  at  that  time  that  it  has  been 
added  to  the  staff  of  National  Broad- 
casting Company  orchestras  and  will 
offer  a  series  of  programs  featuring 
Spanish  music. 


"Memory  Lane  Hour" 
For  Friday 

Band  practice  in  the  old  town,  days 
in  the  schoolhouse  on  the  hill,  and 
courting  twenty  years  ago  are  the 
themes  of  "An  Hour  in  Memory 
Lane"  to  be  broadcast  by  the  Pacific- 
Coast  network  of  the  National  Broad- 
casting Company,  Friday,  September 
16,  from  9  to  10  p.  m. 


Cause  for  Wonder 

At  least  once  a  year,  we  must  pause 
and  wonder  where  all  the  radio  ar- 
tists come  from.  Given  650  broadcast- 
ing stations  employing  each  a  mini- 
mum of  fifty  artists  a  week,  we 
achieve  an  awesome  total  of  32,500 
artists  of  at  least  fair  qualifications. 
As  no  station  uses  all  its  artists  in 
any  one  week,  it  is  safe  to  say  nearly 
100,000  artists  are  available  to  the 
broadcasting  stations  of  the  country, 
say  KFI  officials. 

Another  question  is  as  intriguing 
as  where  they  all  come  from — what 
did  these  musicians  do  before  broad- 


casting stations  were  built?  All  the 
theatres  in  the  country  would  not 
furnish  them  employment.  And  when 
it  is  considered  that  the  theatres  are 
running  full  blast  and  still  leave  100,- 
000  entertainers  roaming  around 
free,  the  conundrum  grows  still  more 
puzzling. 

*     *     * 

Week  of  Sunday, 
Sept.  18,  1927 

"Radio  Vaudeville"  is  the  feature 
selected  by  Howard  I.  Milholland, 
studio  manager  of  KGO,  to  herald  the 
fall  season  of  broadcasting  at  the 
General  Electric  station.  This  pro- 
gram is  to  last  an  hour  and  is  to  con- 
sist of  a  headline  attraction  and  six 
supporting  acts.  Each  unit  of  enter- 
tainment is  to  be  complete  and  will 
last  from  six  to  fifteen  minutes.  The 
broadcast  is  scheduled  for  Wednesday 
night,  at  8  o'clock. 


Another  playlet  has  been  written 
for  the  KGO  Players,  "Cupid  on 
Wheels,"  and  is  to  be  given  over  KGO 
Thursday  night,  September  22,  at  8 
o'clock.  Although  the  authoress  of 
this  playlet,  Frances  Cavanaugh,  has 
written  plays  for  little  theaters  and  is 
a  writer  of  short  stories,  this  is  her 
first  contribution  to  radio.  KGO  will 
offer  "An  Hour  of  Chamber  Music" 
after  the  drama  hour.  This  concert 
will  be  taken  from  the  KFI  studio  in 
Los  Angeles  and  is  to  be  distributed 
over  member  stations  of  the  Pacific 
n  e  t  w  o  r  k.  Dance  music  is  pro- 
grammed from  10  o'clock  until  mid- 
night. 


Now  that  summer  months  are 
gone,  new  programs  are  being  added 
to  the  KGO  broadcast  schedule.  The 
latest  addition  will  necessitate  sev- 
eral changes  in  the  Friday  night  pro- 
grams from  the  General  Electric  sta- 
tion, whereby  two  regular  features 
will  be  moved  to  a  later  hour.  Under 
the  new  set  up,  the  Friday  night 
broadcast  will  run  as  follows:  8-9 
o'clock.  Western  Artist  concert ;  9-10 
o'clock,  "Philco"  program;  10-11 
o'clock,  "M  eraory  Lane" ;  11-12 
o'clock.  Frank  Ellis  and  his  Hotel  St. 
Francis  Dance  Orchestra. 


American  cars  comprise  about  one- 
third  of  the  total  automobile  sales  in 
Belgium  at  the  present  time. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO— 454 

Sunday.    September   II 

12    noon    to    1  :00    p.    m. — Church    service. 

5 :00    to    6 :00    p.    m. — Organ    recital. 

6  :00   to  6  :30  p.    m. — Talk. 

6  :25   to  6  :30  p.  m. — Stage  and  screen   reports. 

6  :30  to  7  :30  p.    m. --Twilight   recital. 

8:30  to  10:30  p.  m. — Walter  Krausgrill's  Orchestra. 

Monday,    September    12 

7:00  to  8:00  a.  m. — Early  Bird   program. 

8:00  to  9:00  a.   m. — Musical   program. 

10:00   to    11:00  a.    m. — Musical    program. 

11:00  to  11:30  a.  m. — Household  hints. 

11:30    to    12:00    noon — Amateur    tryouts. 

12  :00  to   1 :00  p.  m. — Sherman.  Clay   program. 

4  :30   to   5  :30    p.  "m. — Organ    recital. 

5:30   to   6:00    p.    m. — Mac   and    his   gang. 

6  :00   to  6  :20   p.    m. — Joe  Mendel  and   his   pep   band. 

6  :20  to  6  :30  p.   m. — Stage  and  screen,  police  reports. 

6  :30   to   6  :50    p.    m. — The  Cecilians. 
6:50   to  7:00   p.    m.— Talk. 

7  :00   to   7  :30   p.    m. — Mark   Hopkins   Dance   Orchestra. 
8:00   to  8:30  p.    m.—  KFRC    Movie  Club. 

8:30   to  9:30   p.    m. — Walter  Krausgrill's    Orchestra. 

9:30  to  12:00  p.  m. — Mark  Hopkins  Dance  Orchestra. 

Tuesday.   September    13 

7:00    to   8:00  a.   m. — Early   Bird   program. 

8:00    to    9:00    a.    m. — Musical    program. 

10:00  to   11:00  a.   m. — Musical  program. 

11:00   to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.   m.  to   12:00   noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30    to   6:20   p.    m. — Mac  and    his    gang. 

6:20    to   6:30    p.    m. — Stage  and   screen. 

6  :30  to  6  :50   p.  m. — The  Cecilians. 
6:50    to    7:00    p.    m. — Talk. 

7  :00   to   7  :30    p.   m. — Mark   Hopkins    Dance  Orchestra. 
8:00  to  8:30  p.   m.— KFRC   Radio  Movie  Club. 

8  :30  to  9  :30  p.  m. — Walter  Krausgrill's  orchestra. 

9  :30  to   12  :00  p.  m. — Mark  Hopkins  Dance  Orchestra. 
Wednesday.    September   14 

7:00  to  8:00  a.  m. — Early   Bird   program. 

8  :00  to  9  :00  a.  m. — Musical   program. 

10:00    to    11:00  a.   m. — Musical    program. 

11:00   to    11:30  a.    m. — Household   hints. 

11:30  to   12:00   noon — Amateur  tryout  period. 

12  :00  to  1 :00  p.  m. — Sherman,  Clay  concert. 

4  :30   to  5  :30  p.  m. — Organ   recital. 

5:30   to  6:20    p.    m. — Mac   and    his    gang. 

6  :20  to  6  :30  p.   m. — Stage  and  screen. 

6:30  to  7:00   p.   m.— The  Cecilians. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00   to   9:00   p.   m. — Maxwell    House  Coffee   program. 

'.i;iiii    in    iri:ii(i    p.    m.      Sherman.    Clay    concert. 

10:00    to    12:00    p.    m. — Walter    Krausgrill's    orchestra. 

Thursday.   September   15 

7:00  to  8:00  a.    m. — Early    Bird    program. 

8:00   to  9:00  a.  m. — Musical   program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00   to    11:30  a.   m. — Doings  of  Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12 :00   to    1  :00    p.    m. — Sherman.    Clay    concert. 

4  :30  to  5  :30  p.   m. — Organ  recital. 

5:30    to    6:20    p.    m.  — Mac    and    his    Gang. 

6:20  to  6:30   p.   m. — Madame  Marie's  beauty   talk. 

6  :30  to  7  :00  p.   m.— The  Cecilians. 

7  :00   to  7  :10   p.  m. — Stage  and  screen. 

7 :10   to   7  :30   p.   m. — Mark   Hopkins   dance  orchestra. 

8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9:00   to  10:00  p.  m.— No.  3  Elks'  Glee  Club. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Friday.    September    16 

7:00   to   8:00  a.  m. — Early    Bird   program. 

8:00  to  9:00  p.   m. — Musical   program. 

10:00    to    11:00   a.   m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11:30    to    12:00    noon — Amateur    tryouts. 

4  :30    to    5 :30    p.    m. — Organ    recital. 

5  :30   to  6  :a0  p.    m. — Mac  and  his   gang. 

6  :20  to  G  :30  p.   m. — Stage  and  screen. 
6:311    to    7:00    p.    m. — Art   floral   program. 

7:00   to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00    to    9:00    p.    m. — Admission    Day    program. 

9:00    to  9:15   p.    m.— "The   World   Today." 

9:15    to    10:00    p.    m. — Walter    Krausgrill's    Orchestra. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Saturday.    September    17 

7:00   to  8:00   a.   m. — Early   Bird    program. 

8  :00   to  9  :00    p.    m. — Musical    program. 

10  :00  to  11 :00  a.  m. — Musical  program. 
11:00    to    11:45  a.    m. — Amateur   tryouts. 

11:45    to    12:00    noon — Announcements    of    Sunday 
church    sermons. 

12  :00  to  1  :00  p.  m. — Sherman.  Clay  concert. 

5:30   to    6:20   p.    m. — Mac   and    his    gang. 

6:20   to  6:30  p.   m. — Stage  and  screen. 

6:30  to  7:00  p.  m. — The  Cecilians. 

7:00    to    7:30    p.    m. — Mark    Hopkins    dance    orchestra. 

8 :00   p.    m.   to   1 :00   a.   m. — Mark   Hopkins  dance  or- 
chestra. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 

Sunday.   September   11 

11:00    a.    m. — Church    services. 

7:45   p.    m.— Church'  services. 

Monday,    September    12 

7:00  to   8:00  a.  m. — Golden   Gate  Crier. 

H:00   a.    m. — Correct  time. 

12:30    to   2:00  p.  m.— Clift  Concert   Trio. 

5:30   to   6:30   p.   m. — Golden  Gate  Crier. 

6 :30    to    7 :00    p.    m. — Prize    package    period. 

7:00   to  7:30  p.  m. — Clift  Concert  Trio. 

8:00  to  10:00  p.  m. — Studio  program. 

10:00  to  11:00  p.  m. — The  Golden   Gate  Amphions. 

11:00  p.   m.— Correct  time. 

Tuesday,   September    13 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8 :00   a.   m. — Correct  time. 

10:30    to    10:45    a.    m.— Diet    and    health    talk. 

12:30    to   2:00    p.    m. — Clift   Hotel    Concert   Trio. 

4:00  to  5:00  p.   m. — Studio  program. 

5:30  to  7:00  p.  m. — Golden  Gate  Crier. 

7:00  to  7:15  p.  m. — "Magazine  on  the  Air." 

7:15  to  7:30   p.  m. — Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m. — Studio    program. 

10  :00  p.   m. — Correct   time. 

Wednesday,   September   14 

7:00    to    8:00    a.    m. — Golden    Gate    Crier. 

8:00    a.    m. — Correct   time. 

12:30    to    2:00    p.    m.— Clift   Hotel    Concert   Trio. 

5:30    to    7:00    p.    m.— Golden    Gate    Crier. 

7:00  to  7:30  p.    m. — Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m. — Studio    program. 

Thursday,  September  15 

7:00   to  8:00   a.   m. — Golden   Gate  Crier. 

8:00   a.   m. — Correct  time. 

12:30   to  2:00   p.   m.— Clift  Hotel  Concert  Trio. 

5  :30  to   7  :00  p.   m. — Golden  Gate  Crier. 

7:00    to    7:30    p.    m.— Clift    Hotel    Concert    Trio. 

8 :00    to    9 :00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
9:00  to   10:00   p.   m.— The   Clarion  Trio. 
Friday,    September    16 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8  :00    a.    m. — Correct    time. 
10:30   to    10:45  a.  m.— Diet  and    health    talk. 
12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
5:30   to  7:00  p.   m.— Golden   Gate   Crier. 
7:00  to   7:30   p.   m. — Clift   Hotel    Concert  Trio. 
8:00   to    9:00    p.   m. — Studio   program. 
9:00  to  10:00  p.  m. — KYA  artiste, 
10:00    p.    m. — Correct    time. 
Saturday,    September    17 
7:00   to   8:00   a.   m.— Golden   Gate   Crier. 
8:00    a.     m. — Correct    time. 

12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
5:30  to  7:00   p.    m. — Golden   Gate   Crier. 
7:00  to  7:30  p.  m. — Clift  Hotel  Concert  Trio. 
8:00   to  10:00   p.    m.      Studio   program. 
10:00    p.    m.—  Correct    time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 
SAN    FRANCISCO— 422 

Sunday.    September    1 1 

2:15  to  4  :30  p.  m.— BroadeftBl    Of    baseball    game. 

6  :00  to  G  :30  p.  ro.-  -States  Restaurant  orchestra. 

6:30  p.  m.—  Baseball    BOOreS, 

6 :35  to  8 :35  p.  m.     Palace   Hotel  concert   orchestra. 

B  [86  to  10:00  p.  m.-  Fairmont  Hotel    concert    orchestra. 

Monday,    September    12 

6:45,  7  :15  and  7  :45  a.  m.      Hi  cites. 

8:00  to  9:00  a.  ni.-    Sperry    Flour   happy    hour. 

10:80  to  10:46 a.  m.     Ye  Towne  Cryer  service. 

11  :80    to    12:"i0    p,    m        Kane'fl    Hnwaiinns. 

12  noon     Time  signals.  Scripture  reading. 
12  :50  p.  m. — Stock  tna  ktions. 

i  :0Q  to  2  :QQ  p.  no      Fairn i    Hotel    concert   orchestra. 

d  6 :80  p.m.     Palace  Hotel   concert  orchestra. 
Bt80to6:00p.  m.     Children'!  hour. 
8  ;00  to  6 :80  p.  m.     Ye  Towne  Cryet  lan 
6:80 to  r :00  p.m.     States  Reatauranl  orchestra. 
7 :00  to  t  :80  p.  tn.     Fairmont    Hotel   concert    orchestra. 
;  -80  to  B  :00  p.  m      DX. 

8:00  to  9:00  p.  m.   -Program  by  National  Broadcasting. 
ii:0o  to  10:00  p.  D3       Program     for    Shell     Company    of 

California,    KPO-KFI 
10:00  p.  m.  to  12  midnight-  K TO*     variety    hour. 
Tuesday.    September    13 

a.  m.     Health   exercises, 

8 :00  to  9 :00  a.  in.      Sperry    Flour    happy    hour. 

1Q  :O0  to  10 :80  a.  m.     i l 

10:30  to  10:45  a.  m.      Ye    Townt    (rv.r    service. 

11:30  to  12:60  p.  in.     Kane's.  Hawailana, 

i.i Is.    Scripture    reading. 
18:50  p.m.     Stock   market    quotat 
l  iOO  to  8  :00  p.  da.     Patraonl    Hotal   concert   orchestra. 

:80  p.  m.     Broadcast   of  baseball   game. 
4 :80  to  6 :80  p.  m.     Palace  Hotal   concert  orchestrm. 
Children 
\  e    Town.-    Oi  | 
:00  p.  m.      States    Restaurant    orchestra. 

Tn      Fairmont    Hotal    concert   orchestra. 
in      D\ 

ni.      Dan    Casey's    fireside    hour. 
10:00  p.  ni       National  Broadcasting  Company. 
10:00  to  11  :Mp>  sa.— Palace  Hotel  dance  orchestra. 
Wednesday.  September   II 

.».  m. — Health 
9 :00  a.  m.     Span]    l  hour. 

1 10:45  m.  m.     >  ■  rvice. 

18:50  p.  m.     Kan*'*  Ha* 

re    reading. 
--i.H-k    market 
ni.    -Fairmont     Hotel    concert    orchestra. 


2  :45  to  4  :30  p.  m. — Broadcast  of   baseball   game. 

4  :30  to  5  :30  p.  m.— Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 

6  :30  to  7  :00  p.  m.— States  Restaurant  orchestra. 

7:00  to  7:30  p.  m. — Fairmont    Hotel    concert    orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8:00    to    9:00    p.    m.— Atwater    Kent    Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — States    Restaurant   orchestra. 

Thursday,  September  15 

6  :45.  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic    economjst. 
10:30  to  10  :45  a.  m.— Ye  Towne  Cryer  service. 
11:30   to    12:50    p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals,   Scripture   reading. 

12:50  p.m. — Stock  market  Quotations, 

1 :00  to  2  :00  p.  m.— Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of   baseball    game. 

4  :30  to  5  :30  p.  m, — Palace   Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m.- — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.  m. — DX. 

9  :00  to  10  :00  p.  m. — National    Broadcasting    Company's 

10  :00  to  11 :00  p.  m.— Palace  Hotel  dance  orchestra. 
Friday,   September  16 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry   Flour  happy  hour. 
10  :30  to  10:45  a.  m. — Ye   Towne  Cryer  service. 
10:45  a.  m. — Ninon,  fashion  critic. 

11:30    to    12:50   p.   m.— Kane's    Hawaiians. 

12  noon — Time  signals,    Scripture   reading. 

12:45  p.m. — Commonwealth    luncheon  at  Palace  Hotel. 

1 :30  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of  baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

G  :00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :20  p.  m. — Book  review. 

7  :20  to  7  :30  p.  m.—  Sports-on-thc-air. 

7  :30  to  S:00  p.  m. — DX. 

8:00  to  9:00  p.  m. — Program,  the  Calpet  orchestra. 
9:00  to  10:00  p.  m.— National   Broadcasting  Company. 
10:00  to  11 :00  p.  m. — States    Restaurant  orchestra. 
Saturday.    September    17 

6  [45,  7 :16  and  7:46  a.  m. — Health  exercises. 

8  :00  to  9  :00  a.  m. — Sperry   Flour    happy    hour. 
10  :00  to  10  :30  a.  m. —  Dnmc«l  it-    « -eonomiat. 
10:8(1  to  10:45  a.  m. — Ye   Town.'    Cryer    nervier. 
11:80  to   12:50  p.  m. — Kune's   Hawaiians. 

12  noon— Time  signals.   Scripture    reading. 

12  :60  p.  m. — Stock  market  quotal  ions. 

i  :  ihi  to  2  :00p.m. — Fairmont    Hotel    concert    orchestra. 

8 :46  to  4 :80  p.  m. — Broadcaal  of  baseball  games. 

4  :30  to  5  :30  p.  m. — Palace   Hotel    concert   orchestra. 

5  :80  to  6  :00  p.  m.— Twilight    hour. 

i  iSQ  P    m. —  Ye    T-<wnr    Cry.  r    service. 
on  p    m.      States    Restaurant   orchestrn. 

7  :3il  to  S:00  i».  m,  — DX. 

p.    m.— National    Broadcasting    Company. 

0:00  to   11:00  p.  m.     KPO  Dance  Orchestrm. 

11:00  to  12:00  p.  m.     Palace  Hotel   Danes  orchestra. 


KF\VI— RADIO    ENTERTAINMENTS.    INC. 

S  \\    PR  v\i  ist  0—847 
Sunday.    September    II 

'rcan  recital. 
U  rvicea      from      Sixth     Church     of 
entlst. 

9:00  to  10:00  p.  m.      Laura    Ellen    Windsor    and    pupils. 

10:00  to  12:00  p.  m.— Clyde   Cooper*!   orchestra. 

Monday,    September    12 

8 :20  to  10 :87  a.  m. — Musical  breakfast  program. 

10 :87  to  H i:3o  a.  m.— U.  S.  weather  reports. 

10  :80  to  11  :00  a.  m. —  Rahette's    fashion    hint*. 

1 1  :00  to  1-  :0Q  ni,--  Organ   recital. 

12  iOO  to  l  :00  p.  m. —Luncheon    program. 
4 :00  to  6 :00  p.  m. — KFWI  tea  party. 

6  :00  to  5  :30  p.  m. — Construction    reports, 

B  :00  p.  m.- -Theatrical   announcements. 
ni.      Dinn.-r    hour    concert. 

7:00  to  7:18  p.  as.-  Si  T.  Davis. 

p.  m. — Advertising    talk. 
8 :00p.m.-  Clyds    Cooper's  Roof  Garden  orches- 
tra. 

8  :30  p.  m. — Geo.  Taylor  and  Clem  Kennedy. 
10  -.00  p.  m. — Darneille   Sisters. 

\  anther   and    police  report*. 
10  KM  to  18  :00  p.  m. — Clyde    Cooper's    Roof  Garden    or- 
chestra. 
Tuesday.    September    13 

a.  m.     Heallh    exercises. 
m,  —  Musical  breakfast  program. 
-     weather    reports. 
10:30  to  11  :00  a.  m. — Beauty  hint*. 

sal    luncheon    program. 
12  :S0  to  1  :0o  p.  m.    -Organ   recital. 
til— Country    H 
|     nu— CoweU    Dein.    piano  and   banjo, 
it » traction    reports. 
m. — Theatrical   announcements. 
UL    -Dinner  hour   concert. 
7  :1G  p.  m. — Si  T.   Davia. 

:30  p.m. —KFWI    Builders   of   Progress  Club. 
Oaaawr's  orchestrm. 
9  :00  to  10  :0O  p.  m. — Barnes    Vaudeville    Agency. 
S  cat her   and   police   report*. 

Clyde  Cooper's   orchestra. 
P.  m.— Zesi  Black's  mysterious  hour. 

Wednesday.  September   II 

7  :0O.  7:80  and  8:00  a.  m.   -Health    execrates, 

breakfast  program. 


10:27  to  10:30  a.  m 
10:30  to  11:00  a.  m 
11:00  to  12:00  m.— 
12:00  to  12:30  p.  m, 
12  :30  to  1 :00  p.  m 
1:00  to  1:30  p.  m.- 
5  :00  to  5:30  p.  m.- 
5:30  to  6:00  p.  m.- 
6:00  to  7:00  p.  m.- 
7:00  to  7:15  p.  m.- 
7  :15  to  7  :30  p.  m.- 


, — U.    S.    weather   reports. 

— Cynthia    Grey's   column. 

Organ  recital. 

— Luncheon    program. 

-Organ  recital. 

Country  store. 

Construction    reports. 

Theatrical  announcements. 

Louis   Donato  and   Jack   Kelsey. 

Sports  by  Geo.  T.  Davis. 

Studio  program. 


8:00  to  9:00  p.  m.— Clyde  Cooper's  Orchestra. 
9  :00  to  10:00  p.  m.— Clifford   Schneider,   baritone. 
10:00  p.m. — -Weather  and    police  reports. 
10:03  to  12:00  p.  m.— Clyde   Cooper's    orchestra. 

Thursday,  September  15 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 
8:20  to  10:27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—  U.    S.    weather   reports. 
10:30  to  11:00  a.  m.— Fashion  hints  by  Babette. 
12  :00  to  12  :30  p.  m. — Musical   luncheon    program. 
12:30  to  1  :00  p.  m. — Organ    recital. 
1 :00  to  1 :30  p.  m. — Country  store. 

4  :00  to  5  :00  p.  m. — KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6:00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7:30  p.  m. — Kenneth  A.  Millican. 

S:00  to  9:00  p.  m. — Studio  program  by  Wm.  Johnson. 

9:00  to  9:30  p.  m. — Gloria   Del    Rae. 

9:30  to  11 :00  p.  m. — Bill   Bennett. 

11 :00  to  12  :00  p.  m. — Clyde    Cooper's   orchestra. 

Friday,    September    16 

7  :00.  7  :30  and  8  :00  a.  m. —Exercise  hour. 
8:20  to  10:27  a.  m.— Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 
10:30  to  11 :00  a.  m.— Beauty  hints. 

i    12:00m. — Organ    recital. 

12  :00  to  12  :80  p.  OU — Musical    luncheon    program. 
12  :30  to  1  :00  p.  m. — Organ   recital. 
1  :00  to  1  :30  p.  m. — Country  store. 
1  :30  to  2  :00  p.  m. — Cowell   Dein,   banjo  and  piano. 
4:00  to  5:00  p.  m.— KFWI    tea    party. 
5  :00  to  5  :80  p.  m.  —  Construction    reports. 
0 :80  to  6 :00  p.  m.-    Theatrical  announcements. 
6:00  to  7  :00  p.  m. — Program  arranged  by  Irene  Smith, 
i     ni.      Sports   by    Geo.   T.   Davis. 

7  :15  to  7  k  by  E.  S.  Daniels. 

8  :00  to  S  :00  p.  m. — Clyde   Cooper's  orchestra. 

in :00p.m.  California  Sunshine  1 
10:00  p.  in  Weather  nnd  police  reports. 
10:08  to  12  :00  p.  m.-    Clyde   Cooper's   orchestra. 

Saturday,    September    17 
7  ;0t».  7  ;80  and  8  :00  a.  m.      Exercise   hour. 
B  :20  to  10 :27  a.  ra.— Musical   breakfast  program. 
10a.m.     1  .   s.   weather  reports. 

10:80  to  11  :00  a.  m.-  Cynthia    Grry's    column. 

ical    luncheon   program. 
]  :00  p.  ni.      Organ    recital. 

I  :20  p.  m.     Country  store. 
5  :00  to  fi  :30  p.  m.-  Construction    reports. 

m.      Theatrical    announcement*. 
.    no  p.  m.      Dinner   hour   concert. 

T.  Davis. 
'..x,.  Taylor  and   Clem    Kennedy. 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 


Prituic  Instrwctiofl  By  Appointment 


lifqrnia 

rtohop 


474  POST  STREET 

■tear   Mavofi 
SAM  FRANCISCO,  CALIF. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


8:00  to  9:00  p.  m. — Athena  Alexandroff,   soprano. 
9:00  to  12:00  p.  ro.— Clyde  Cooper's  orchestra. 
12:00  to  2  :30  a.  m.— KFWI  hour  of  mirth  . 


KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday,    September    12 

10:30a.m. — Martha    Lee;    George   Keneipp. 
5:30  to  6:30  p.  m. — Brother     Bob's     club. 

7:00  to  7:30  p.  m. — Amusement  information. 

8:00   to   9:00    p.    m. — Special    program. 
9:00  to. 10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday     September    13 
2:45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

7  :00    to   7 :30   p.    m. — Amusement    information. 
Wedne-.day,   September  14 

10:30  a.  m.— Martha  Lee. 

2:45  p.  m.— Baseball. 

5:30  to  6  :30  p.m.— Brother  Bob. 

6  :30  to  7  :00  p.  m. — Athen    Athletic    club    orchestra. 
7 :00    to   7  :30    p.    m.— Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 

9  :00  to  10  :00  p.  m. — Special  program. 
Thursday,  September  15 

2  :45  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Ern  Russell  in  "song  and  story." 

7  :00    to    7  :30    p.    m. — Amusement    information. 
Friday,    Septemher   16 

2  :45  p.  m. — Baseball. 

5  :00  p.    m. — Martha   Lee 

5  :30  to  6  :30  p.  m—  Brother  Bob. 

7  :00    to   7 :30   p.    m. — Amusement    information. 

S  :00    to    9 :00    p.    m. — Community    night    program. 

9  :30  to  10  :30  p.  m. — Athens    Athletic    club    orchestra. 

Saturday.    Septemher    17 

2  :45  p.  m. — Baseball. 

7  :00    to   7 :30   p.    m. — Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday,    September   11 

11:00    a.    m. — Church    service. 

6:30  to  7:30  p.   m. — Bern's   Little  Symphony. 

7:30  p.m. — Weather  and  baseball. 

7:35  to   9:00   p.   m. — Church  service. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday,    Septemher    12 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30,   weather:   1:00   weather:   1:03,   S.   F.  stocks. 

4:00  to  5:00  p.  m. — Hotel  St.  Francis  dance  orchestra. 

5:30  to  6:00  p.  m.— KGO    Kiddies"    Klub. 

6  :00  to  6:45  p.  m. — Stanislas    Bern's    Little    Symphony. 

6:45    p.    m. — "What's    Happening    in    the    World." 

7:03,    weather:    7:06,    baseball;    7:08.    S.    F.    produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m. — "Chats  About  New  Books." 
Tuesday,    September    13 

11:30  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.   weather;    1:00    weather:    1:03.    S.    F.    stocks. 
2:00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00  to  5:00  p.  m. — Hotel  St.  Francis  orchestra. 
6:00  to  6:55  p.  m. — Stanislas    Bern's    Little    Symphony. 
6:55.  news;  7:03.  weather;  7:06.  baseball;  7:08.  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23.  N.  Y.  stocks    (closing). 
R  :00  to  9  :00  p.  m. —  (Oakland    studio) — The    Pilgrims. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  10:30  p.  m.— "HM"   and    "JP"   entertain. 
10  :30  to  11  :00  p.  m. — Surprise  broadcast. 
Wednesday,  September  14 

11:30  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.  weather;  1:00,  weather:  1:03,  S.  F.  stocks. 
2  :00  to  3  :00  p.  m.— Pacific     Radio     Trade     Association 

concert. 
4:00    to   5:00    p.    m.— Hotel    St.    Francis    orchestra. 
6  :00  to  6:55  p.  m. — Bern's    Little   Symphony. 
6:55,  news:  7:03.  weather;  7:06,  baseball:  7:08,  S.  F. 

produce,  grain,  cotton;  7:16.  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — Vacation  program. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10  :00  to  12  :00  p.  m. — John     Wolohan's     Californians. 
Thursday.  September  15 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,  weather;   1:00,  weather;  1:03,  S.  F.  stocks. 
2:00  to  3:00  p.  m.— Pacific     Radio     Trade     Association 

concert. 
4:00   to   5:00   p.   m. — Hotel    St.    Francis   Orchestra. 

5  :00  to  6:00  p.  m. — "Friends  to   Boys." 

6  :00  to  6  :55  p.  m. — Bern's   Little   Symphony. 

6:55,  news;  7:03,  weather;  7:06.  baseball:  7:08.  S.  F. 
produce,  grain,  cotton:  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m. — KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  12:00  p.  m. — Hotel  St.  Francis  dance  orches- 
tra. 

Friday,   September   16 

11:30  a.  m.  to  1:00  p. 

12:30.    weather:    1:00, 
1:08,  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific 
concert. 

4  :00  to  5  :00  p.  m.— Hotel    St. 

tra. 

5  :30  p.  m. — Wise   man    from    the   Land-O-Health. 

6  :00  to  6  :45  p.  m. — Bern's    Little  Symphony. 

6  :45  to  6:55  p.  m. — "Weekly  Financial   Review." 

6:55.  news;  7  ;03,  weather;  7:06.  baseball:  7:08,  S.  F. 

produce,  grain,  cotton:  7:16.  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 


m. — Hotel  Leamington  concert, 
weather  ;    1 :03,    S.    F.    stocks  ; 


Radio     Trade     Association 
Francis   Concert   Orches- 


8  :00  to  9  :00  p.  m. — Western    Artist   Series. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11 :00  p.  m. — Hotel  St.  Francis  dance  orches- 
tra. 

Saturday,    Septemher   17 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert, 
concert. 

12:30,  weather;  1:00.  weather;  1:03,  S.  F.  Btocks ; 
1:08,  N.  Y.  stocks. 

2  :00  to  8  :00  p.  m. —Pacific  Radio  Trade  Association 
concert. 

4  :00  to  5:00  p.  m. — Hotel    St.    Francis    Concert   Orches- 

tra. 

8:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  p.  m.  to  1 :00  a.  m. — Wilt    Gunzendorfer's    Band. 

KFI— EARLE    C.    ANTHONY.    INC 

LOS    ANGELES — 468    METERS 

Sunday,  September  11 

10:00  a.   m.  —Morning   church  services. 

6:00  to  6:30  p.  m. — Santa  Anita  Trio. 

6  :30    to   7  :00    p.    m. — Boris    Myronoff,    concert    pianist. 

6:58   p.   m. — Father   Ricard's    forecast. 

7:00  p.  m,— Aeolian  organ  recital. 

S:00    p.   m. — Packard    classic   hour. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Billy  Cox  and  his  Packard  Eight  Orches- 
tra. 

Monday,  September   12 

5:30   p.    m. — Carl    Hansen,    musical   saw. 

6:15   p.    m. — Radiotorial. 

6:30    p.    m. — Gamut    male    quartet. 

7:00   p.  m. — Gene  Johnston's   Music  Box  hour. 

8:00    p.    m.— National    Broadcasting    Company. 

9:00  p.   m. — Shell  Company  of  California. 

10:00   p.  m.— Program   by   Meiklejohn    Bros. 

Tuesday,   September    13 

5:30   p.    m. — The  Dragon   Hawaiians. 

6:15    p.    m. — Music   appreciation    chat. 

6:30   p.  m. — J.   Walter   Leopold,   pianist-composer. 

7:00    p.    m.— Pal    O'    Mine    Trio. 

5  :00  p.  m. — Song  recital  by  Virginia  Flohri 
9:00    p.    m|— National    Broadcasting    Company. 
10:00  p.   m. — Collegiate  Aeolians   Dance  Orchestra. 
Wednesday.    Septemher    11 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6:15   p.    m. — Radiotorial    period. 

6:30  p.  m. — Bill  Funk  and  his  Packard  Six  Orchestra. 

7:30    p.   m.— Nick    Harris   detective   stories. 

8:00  p.  m. — California  Petroleum  Corporation. 

9:00  p.  m.— National   Broadcasting  Company. 

10:00  p.  m. — Virginia  McCoy,  contra-contralto. 

Thursday,  Septemher  15 

5:30  p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 

6:15    p.   m. — Radiotorial   period. 

6:30    p.   m.- — Don    Parker,   popular  pianist. 

7:00    p.   m. — Pastel    Trio.    Ira    D.    Morgan,    soloist. 

8 :00    p.    m.— Program    of    song    poems    with    Dorothy 

WoodB. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern  classical  music. 
Friday.    September    16 
5:30  p.   m.— Matinee  program. 
6:15    p.    m. — Radiotorial    period. 
6:30    p.    m. — Lois    T    'liteman 
7:00  p.   m. — Program  by   Paul  Roberts. 
S:00  p.  m. — Program  of  popular  music. 
9 :00   p.    m. — National    Broadcasting   Company. 
10:00   p.   m. — Packard    Ballad    Hour. 
Saturday.   September   17 
5:30   p.    m. — Strangers   Social    Club    Orchestra. 

6  :15    p.   m. — Radiotorial    period. 
6:30   p.   m. — Vest  Pocket  program. 

7:00  p.  m. — Henry  Starr,  pianist  and  vocalist. 

7  :30  p.  m. — Felipe  Delgado 

8:00  p.  m. — National  Broadcasting  Company. 
9:00    p.    m. — Program    by    Maurine   Dyer. 
10:00    p.    m  —  Packard    Radio    Club. 
11:00  p.  m. — KFI  Midnicht  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday.   September   11 

6:00    to    7:45    p.    m. — Dinner    Hour    Concert. 
7:45   to   8:00   p.   m.— Twilight   Organ    Hour. 
8:00    to    9:15    p.    m. — Evening    services. 
9:15  to   10:45  p.  m. — Camlin  Hotel  concert  orchestra. 
Monday.    September    12 
5:40   to   6:00   p.   m. — Stock   quotations. 
6:00    to    6:30   p.    m. — Time    signals,    sport    news. 
6:30  to  8:00  p.  m. — Henri  Damski's  concert  orchestra 
8:00    to    10:00    p.    m. — Studio    program. 
10:00    p.    m. — Time    signals. 
Tuesday,    September    13 
5:40    to    6:00    p.    m. — Stock    quotations. 
6:00   to  6:30   p.   m. — Time  signals,  sports   news. 
6:30  to  8:00  p.  m. — Camlin  Hotel  concert  orchestra. 
8:00    to    10:00    p.    m. — Studio    program. 
10:00    p.    m.— Time    signals. 

10:00    to    11:00    p.    m. —  Vic    Meyers'    dance    orchestra. 
Wednesday,  September  14 
5:40    to    6:00    p.    m.— Stock    quotations. 
6:00    to   6:30    p.    m. — Time    signals,    sport    news. 
6:30    to    8:00   p.   m. — Camlin    Hotel    concert  orchestra. 
8 :00    to    10 :00    p.    m. — Studio    program. 
10:00    p.   m. — Time   signals. 
Thursday,  September  15 
5:40  to  6:00  p.  m. — Stock  quotations. 
6:00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30    to   8:00   p.   m. — Camlin   Hotel   concert  orchestra. 
8:00    to    9:00    p.    m.— Studio    program. 
9:00   to    10:00  p.  m. — Concert  by   Henri   Damski's  or- 
chestra. 
10:00    p.    m. — Time    signals. 
Friday,   Septemher    16 
5:40    to   6:00  p.    m. — Stock   quotations. 
6 :00    to    6 :30    p.    m. — Time    signals,    sport    news. 
6:30   to   8:00    p.   m. — Camlin    Hotel    concert   orchestra. 


8:00    to    10:00    p.    m.— Studio    program. 

10:00    to    11:00  p.    m. — Vic   Meyers'   dance  orchestra. 

Saturday.    September    17 

5:40    to    6:00    p.    m. — Stock    quotations. 

6:00    to    6:30    p.    m.— Time    signalB. 

6:30  to  8:00  p.  m. — Camlin  Hotel   concert  orchestra. 

8:00    to    10:00    p.    m.— Studio    program. 

10:00    p.   m. — Time  signals. 


KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday.   September  11 

7  :30  to  9  :00  p.  m.— Evening    Church   services. 
9:00  to  10:00  p.  m.~ N.   B.  C.  program. 
10:00  to  11 :00  p.  m. — Little  Symphony  orchestra. 
Monday,    September    12 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7  :30  to  7  :45  p.  m. — Utility  service. 

8:00   to  9:00   p.   m.— N.   B.   C.   program. 

9  :00  to  10  :00  p.  m. — Concert. 
Tuesday,    Septemher    13 

6:00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — "Travelogue." 

7  :30  to  7  :45  p.  m. — Utility  service. 

7  :45  to  9  :00  p.  m. — Educational    program. 

9:00  to  10:00  p.  m.—N.   B.  C.  program. 

10  :00  to  12  :00  p.  m. — Dance  music. 
Wednesday,   Septemher  14 

6  :00  to  7  :00  p.  m.—  Concert  orchestra. 

7  :30  to  7  :45  p.  m. — Utility    service. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Thursday,  September  15 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7  :45  p.  m. — Utility  service. 
7  :45  to  S  :00  p.  m. — Lecture. 

5  :00  to  9  :00  p.  m. — Concert. 

9:00    to    10:00    p.    m.—N.    B.   C.    program. 
Friday,    Septemher    16 

6  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :80  to  8  :00  p.  m. — Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Saturday,    September    17 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

8:00  to  9:00  p.  m. — National    Broadcasting  Company, 

10  :00  to  12  :00  p.  m. — Dance  music. 


Fall  Classes  by 
U.  C.  Extension 

U.  C.  Extension  is  announcing  fall 
classes  in  the  delightful  study  of 
short  story  writing  for  the  fiction 
magazines,  feature  story  writing  and 
travel  stories  for  the  magazines  and 
newspapers,  and  news  stories  and  edi- 
torial writing  for  the  newspapers. 

The  news  and  feature  story  classes 
will  open  Tuesday  evening,  Septem- 
ber 13th  at  7  and  8  o'clock  in  room 
263  Pacific  building,  Fourth  and  Mar- 
ket streets,  San  Francisco.  The  fic- 
tion writing  classes,  one  for  begin- 
ners and  another  for  those  who  have 
essayed  short  story  writing,  will  open 
Wednesday  evening,  September  14, 
at  7  and  8  p.  m.  in  room  342  Pacific 
building. 

The  classes  are  all  open  to  the  pub- 
lic. Information  how  to  register  for 
these  classes  may  be  had  at  U.  C.  Ex- 
tension offices  or  at  headquarters, 
140  Kearny  street,  San  Francisco, 
phone  Kearny  100.  The  classes  will 
be  conducted  by  Gilbert  G.  Weigle, 
writer  and  journalist. 


Willis — I  hear  you  are  going  to  be 
married. 

Gillis — Yes,  I'm  on  my  way  down- 
town now  to  buy  the  furniture.  I've 
got  to  get  some  kitchenette  equip- 
ment, a  bedroom  suite,  a  dining  room 
set,  some  living  room  furniture  and  a 
piano. 

Willis — How  many  rooms  are  you 
going  to  have? 

Gillis— One. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


*M  Scut  kern  Paciic 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming:   Pool.     Fireproof   Hotel. 
Write  for  Booklet. 

T.   H.   CORCORAN.   Agua   Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judab 


CALIENTE  VILLA 

Family  Resort 

CARL  STEPFEN.  Prop. 


French  and  Italian  Dinners-  Meals  at  All  Hours 

Modern  Rooms—  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma   4P4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates  Exceptionally  Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 
YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 
Andrew  Johnston,  Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  Francisco 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and  Night 

City    Sightseeing      -     -     -     -     .     J3.00  per  hour 

Shopping    -.---.._       2.50  per  hour 

Short    Trips,    Taxicab    Rates 

PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


Society 

(Continued  from  Page  5) 

Pretty  Shower 

Miss  Betty  Bloch  of  54  Prospect 
avenue  is  giving  a  shower  in  compli- 
ment to  her  cousin.  Miss  Elsa  Bloch, 
at  the  Hotel  Mark  Hopkins  next  Sat- 
urday, at  tea,  in  compliment  to  her 
forthcoming  marriage  to  Mr.  Ed- 
ward Knudtsen,  of  this  city. 

*  *     * 

Luncheon  Party 

A  charming  luncheon  was  given 
Tuesday,  at  the  Hotel  Mark  Hopkins 
by  Mrs.  Charles  M.  Gordon  in  honor 
of  her  mother,  Mrs.  G.  D.  Stevens  of 
Woodland,  who  is  visiting  here  for  a 
short  time.  The  table  decorations 
were  American  Beauty  roses  attrac- 
tively placed. 

*  *     * 

Bridge  Party 

A  luncheon  and  bridge  is  to  be  held 
at  the  Hotel  Mark  Hopkins  on  Sep- 
tember 6th  at  which  Mrs.  M.  H.  Levy 
will  be  hostess  celebrating  the  semi- 
annual affair  of  the  Non  Chalot's 
Club,  of  which  Mrs.  W.  H.  Levy  is 
president. 

*  *     * 

Bridge-Luncheon 

Mrs.  E.  J.  Wallis  of  Divisadero 
street  entertained  during  the  week 
at  a  bridge-luncheon  given  in  honor 
of  Mrs.  LeRoy  Linnard,  nee  June 
Horton,  a  recent  bride  whose  wedding 
to  Mr.  LeRoy  Linnard  of  the  Fair- 
mont Hotel  was  one  of  the  fashion- 
able society  events  of  June,  at  the 
home  of  the  bride  at  Clinton,  Iowa. 
Since  coming  to  San  Francisco,  a 
number  of  affairs  have  been  given  to 
welcome  Mrs.  Linnard  here.  Mrs. 
Wallis  and  her  daughter,  Miss  Vir- 
ginia Wallis  have  just  returned  from 
spending  several  months  at  the  Wal- 
lis country  home,  "Cressbrook,"  at 
Hatboro,  Pennsylvania.  Miss  Wallis 
is  a  student  at  the  University  of  Cali- 
fornia and  a  graduate  of  Miss  Burke's 
School. 


Several  interesting  dinners  will  pre- 
cede the  opening  performance  of 
"Hay  Fever"  at  the  Community 
Playhouse,  on  Thursday  evening. 

Mr.  and  Mrs.  Mark  L.  Gerstle  are 
having  twenty  guests  for  dinner, 
later  going  on  to  the  theater. 

Miss  Crissey  Dohrmann  is  having 
a  party  of  young  people  for  the  open- 
ing. Other  theater  and  dinner  par- 
ties being  arranged  for  Thursday  eve- 
ning are  those  of  Mr.  and  Mrs. 
Charles  Deering,  Mr.  and  Mrs.  J.  C. 
Berendsen,  Dr.  and  Mrs.  T.  H.  Mehr- 
tens,  Mrs.  Louis  Hertz,  Mrs.  Augusta 
Bayer,  Mrs.  Irvin  J.  Wiel,  Dr.  and 
Mrs.  Henry  J.  Phillips,  Mrs.  Hugh  C. 


Bishop,    Mrs.    R.    S.    Shainwald    and 
Miss  Florence  N.  Ewing. 


Engagement  Announced 

The  announcement  of  the  engage- 
ment of  Miss  Beatrice  Rixon  to  Mr. 
Frank  J.  Stafford  was  told  at  a  bridge 
tea  given  on  Saturday  at  the  home  of 
the  bride-elect,  Alameda.  The  tea 
was  planned  in  honor  of  Mrs.  Jack 
Mortimer  (Virginia  Miner)  and  the 
betrothal  news  was  a  happy  surprise 
event. 

Miss  Rixon  is  the  daughter  of  Mr. 
and  Mrs.  Ernest  F.  Rixon  who  have 
made  Alameda  their  home  for  the 
past  seventeen  years.  Mr.  Frank 
Stafford  is  the  son  of  Mrs.  Marie  Staf- 
ford and  the  late  Dr.  Stafford  of  Ala- 
meda and  brother  of  Dr.  Douglas  D. 
Stafford,  also  of  Alameda.  Miss  Rixon 
was  a  student  of  the  Alameda  High 
School  and  left  to  take  a  trip  with 
her  parents  to  Europe  and  since  their 
return  the  popular  young  bride-to-be 
has  been  assisting  her  father  in  his 
steamship  business. 

Mr.  Stafford  is  also  connected  with 
the  steamship  business,  having  been 
associated  with  Thomas  Cook  and 
Son  for  a  number  of  years. 

Beautiful  Affair 

The  Rixon  home  was  beautifully 
decorated  with  the  season's  choicest 
flowers  for  the  happy  occasion.  The 
betrothal  news  was  revealed  in  a  novel 
way.  Master  Ernest  Granger  Rixon 
and  the  small  daughter  of  Mr.  and 
Mrs.  Walter  Wiebalk  entered  the 
room  dressed  as  bride  and  groom 
and  distributed  the  engagement  an- 
nouncements. 

The  lovely  affair  was  most  charm- 
ing in  every  appointment  and  show- 
ers of  congratulations  were  the  order 
of  the  day  with  the  "surprise"  of  the 
afternoon's  pleasure  making  a  charm- 
ing manner  of  telling  friends  the 
news. 


Opera  Committee 

A  committee  headed  by  Mrs.  Alfred 
Hendrickson  (Leonora  Armsby)  met 
last  week  in  one  of  the  opera  suites 
at  the  Clift  Hotel  to  discuss  plans  of 
general  procedure  during  the  San 
Francisco  opera  season. 

Other  details  of  administration 
and  organization  were  discussed  by 
the  committee,  whose  membership 
includes:  Mesdames  Kenneth  Mont- 
eagle,  John  I.  Dakin,  Wm.  D.  M.  Shu- 
man,  John  C.  Burgard,  Robert  W. 
Miller,  William  Magee  Jr.,  William 
Hillman,  Herbert  J.  O'Brien,  Bliss 
Rucker  and  Misses  Barbara  Sesnon, 
Adelia  Leet,  Mary  B.  Moore,  Evlyn 
McLaughlin  and  Elizabeth  Moore. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Pleasure's  Wand 

(Continued  from   Page   7) 

the  St.  Francis  Theater,  where  it  is 
drawing  crowds  still,  although  long 
past  its  booking  season.  Not  as  long- 
as  people  want  this  picture  of  the 
Foreign  Legion  will  a  change  be 
made,  although  "The  Cat  and  the 
Canary"  is  next  on  the  program. 

Laura  La  Plante  takes  the  girl  role 
in  the  mystery  story  built  upon  the 
well  known  stage  play  which  had  such 
a  run  at  the  Alcazar.  Creighton  Hale, 
and  Arthur  Edmond  Carew  are  in 
the  cast  of  "The  Cat  and  the  Canary." 

*  *     * 

California 

"Camille,"  starring  Norma  Tal- 
madge,  will  claim  the  California  an- 
other week,  so  we  are  informed  in 
keeping  with  its  policy.  Gilbert  Rol- 
and, Lilyan  Tashman,  Alec  B.  Fran- 
cis, Maurice  Costello,  Rose  Dione, 
Harvey  Clark,  Helen  Jerome  Eddy  are 
in  the  cast. 

Lupino  Lane  in  "Monte  of  the 
Mounted,"  has  been  shown  this  past 
week  as  an  educational  comedy. 

Gino  Severi  presents  the  California 
concerts  with  big  success,  many  oper- 
atic selections  having  a  special  ar- 
rangement by  Severi. 

*  *     * 
Little  Theater 

The  Little  Theater  of  the  Univer- 
sity of  California  will  begin  its  sev- 
enth season  Friday  night.  September 
16,  presenting  both  Friday  and  Sa- 
turday nights.  Philip  Barry's  com- 
ply, "In  a  Garden,"  written  for  and 
Hayed  by  Laurette  Taylor. 

Wheeler  Hall,  University  of  Cali- 
fornia campus,  provides  the  Betting 

for  this  play. 

*  *     * 

Community  Playhouse 

"Hay  Fever,"  a  frothy  fane  played 
by  local  players  of  the  Players'  Guild, 
will  continue  tonight  at  the  Com- 
munity Playhouse,  Sutter  and  .Mason 
streets  in  the  San  Francisco  Woman's 
Building  with  Emelie  Melville  in  the 
Starring  role.  Reginald  Travers  has 
the  direction  of  this  play,  bespeaking 
superlatively  fine  direction  and  cor- 
rectness Of  detail.  Stanley  W.  Mae- 
Lewee  is  manager  o(  the  Guild  plays. 

The  little  theater  of  this  com- 
munity playhouse  is  ideal  for  just 
such    productions.     The    acoustics    of 


MADAME  M.  St.  CLAIRE 

I  KT 

Masseuse 

ELECTRIC    TREATMENTS 
REDUCING     BUILDING  AND 
ERAL   BiiPY    MASSEUR 


J7S  Tor 


Pk«nr  Fr,mk 


the  handsome  playhouse  are  practi- 
cally perfection  itself.  The  comfort 
and  the  charm  of  the  theater  are  ad- 
ditional lures  for  those  who  go  to  see 
the  excellent  productions  of  the 
Players'  Guild. 

Curtis  Arnall,  of  "The  Barker" 
fame,  Vernon  Leftwich,  Juanita  Gale, 
John  Breeden,  Dorothea  Wilson,  Bar- 
rie  OTJaniels,  Doris  Canny  and  Olive 
Folsom  are  in  the  cast. 

*  #     * 
Famous  Star  Attracts 

Ruth  Chatterton,  the  famous  dra- 
matic star,  comes  to  the  Curran  Thea- 
ter, September  12  for  a  brief  engage- 
ment in  "The  Devil's  Plum  Tree,"  by 
John  Colton. 

This  great  artist  needs  no  intro- 
duction to  the  theatergoers  here. 
Most  of  them  have  seen  her  at  one 
time  or  another  and  always  with  ad- 
miration for  her  charming  person- 
ality and  great  artistry.  Miss  Chat- 
terton, who  is  now  under  the  man- 
agement of  Homer  Curran,  was  last 
seen  here  in  "The  Green  Hat." 

Mr.  Colton,  author  of  "The  Shang- 
hai Gesture"  and  "Rain"  and  other 
successes,  has  taken  for  this  play  the 
salient  points  of  a  drama  written  by 
Milian  Begovic,  a  young  Czecho-Slo- 
vakian  author,  and  has  woven  them 
into  new  shape.  He  has  preserved  all 
the  atmosphere  of  the  original,  while 
making  the  story  more  acceptable  to 
American  audiences. 

Miss  Chatterton  has  one  of  the 
strongest  roles  she  has  ever  played; 
that  of  a  wild  young  Croatian  moun- 
tain girl  of  the  fifteenth  century.  An 
<  xcellent  cast  that  includes  Edward 
Letter,  Kenneth  Thomson,  his  Gould- 
ing  and  Montague  Glass,  support  the 

star. 

*  *      * 

Three  Swedish   Film 
Notables  Are  United 

Metro-Goldwyn-Mayer  will  com'  ine 
the  three  Swedish  characters  in  mo- 
tion pictures  in  a  single  production: 
"The  Divine  Woman."  first  starring 
vehicle  of  Greta  Garbo.  The  trio  is 
Miss  Garbo,  Lars  Hanson  and  Victor 
Seastrom. 

Hanson  has  been  chosen  for  lead- 
ing man  in  the  new  picture.  Brought 
from  Sweden,  where  he  was  the  lead- 
ing actor  of  the  stage,  at  the  same 
time  Miss  Garbo  was.  he  scored  in 
tain  Salvation"  and  "Flesh  and 
the  Devil"  while  she  reaped  triumphs 
in  "The  Torrent."  "The  Tempt: 
"Flesh  and  the  Devil"  and  others. 
Seastrom  is  famous  for  directing  "He 
Who  Gets  Slapped,"  "The  Scarlet 
Letter."  "The  Wind."  and  others.  The 
new  picture  will  mark  the  first  time 
the  three  have  worked  together. 

The  new  play  is  a  filmization  of 
Gladys  Unger's  "Starlight."  in  which 
Doris  Keane  played  before  the  foot- 


PHONE 

GRAYSTONE240 


n     W.   CORNER 

POLK  ano  POST  STS. 


Phone   Suiter    3278 

William  Herbst  &  Company 

iFormerly   with   Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San    Francisco.    Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San   Mateo  Counties 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Spring-*" 

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229   CLARA   STREET— GARFIELD   844 


IN  THE  SUPERIOR  COURT 

of    thr   Stair   of   California,   in   and    for  the 
i  itv    and)    l  "uni>    of    San    Francinco 

Marvarrt     Van.lerh.ovt.     I'lainliff.    vs.    John    W.     B. 
Vandrrhuofrt.    Defendant. 
No    I-- 

n    hlUlallll    in   the  Superior  Court  of   the  State 
of  California   in  and   for  the  City  and  County  of  San 

Franc  «o.    and    the    complaint    filed    in    the    office    of 
I    »aid    City    and    County. 

Tornia  send   Krretino; 
to:    John    W      It     Vanderhootrt.    Defendant. 

.ire    hereby    re*,uir  >1     to    appear    in    an    action 

hroueht    against   y*>u    by   the  above-named    Plaintiff    in 

if  California,   in  and 

is    Francisco,    and    to 

answer    the    Complaint    filed    therein    within    ten    day* 

rvisn  on 

immons.    if   served    within    thi*    City    and 
thin    thirty    day*. 
The    said    action     M  ->htain    a    judgment 

^solvine  the  bonds  of  ma- 
trimony   now    existing    between    plaintiff    and    defend- 
the   grounds   of   t\  ful   desertion 

IfaJ    neclect.    also    for    general    relief,    as    will 
.lly   appear  in  the  Complaint  on   file,   to  which 
special    reference    m   hereby   made. 

And  you  are  hereby  notified  that  unless  you  appear 
and  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  da  mare*  demanded 
in    the    complaint    as    arising    upon    contract 

to   the  Court   for  other  relief  demanded   in   the 

Given  under  my  hand  sad  the  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  f^r  the  City 
and  County  of  San   Franciaeo. 

Dated    this    twenty  -sere  nth   day   of   July.    1»T7. 

H.   I    v  Clerk. 

By  J.  J.  RAFFERTTr'.   Deputy  Cierk. 
iSeali 

Austin    Lewis.    471    Mais    BMr      Baa    Francisco, 
Attorney  fse  Plaints*. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


lights,  and  is  the  romance  of  a  French 
stage  actress. 


Last 
Day 

for 

Low  Fares 


You  can  still  go  east  at  low  cost.  Sum- 
mer reduced  roundtrip  fares  are  good 
for  return  until  October  31.  Plan  to  go 
now  and  profit  by  them. 

A  choice  of  routes  and  trains  matched 
by  no  other  transcontinental  railroad. 
For  example:  you  can  reach  Chicago 
in  63  hours  from  San  Francisco  aboard 
the  deluxe  San  Francisco  Overland 
Limited.  Return  the  same  way  if  yqu 
wish;  or  come  back  via  New  Orleans 
and  Los  Angeles  on  Sunset  Limited,  or 
Golden  State  Route  via  El  Paso  and 
Los  Angeles.  It  costs  no  more  via  these 
routes,  and  only  slightly  additional  via 
Pacific  Northwest  and  the  spectacular 
Shasta  Route. 

Note  the  low  roundtrip  fares  quoted 
here;  similar  fares  to  many  other  places. 

(From  main-line  points) 

Atlanta.    Georgia  $113.60 

Atlantic    City.    N.    J. 153.34 

Baltimore,    Md.     145.86 

Boston.    Mass.  157.76 

Buffalo.   N.   Y 124.92 

Birmingham.    Ala 102.86 

CHICAGO    90.30 

Cleveland.   Ohio   112.86 

Denver,    Colo „ 67.20 

Detroit.    Mich.    _ 109.92 

Fort    Worth,    Texas 75.60 

Jacksonville.    Fla. 124.68 

Kansas   City.    Mo 75.60 

Knoxville,   Tcnn 113.60 

Minneapolis,    Minn 91.90 

New  Orleans.  La 89.40 

NEW  YORK  CITY.  N.  Y 151.70 

St.   Louis.  Mo 85.60 

St.  Paul.  Minn 91.90 

WASHINGTON.   D.   C 145.86 

Ask  for  new  illustrated  booklets 
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1st  and  Uroadway  Station 


Night  Clubs,  Gangs 
In  Store  for  Chaney 

"The  Big  City,"  a  vivid  drama  of 
life  amongst  gangsters  and  in  the 
night  clubs  of  New  York,  is  to  be  the 
next  vehicle  for  Lon  Chaney,  who  re- 
cently completed  "The  Hypnotist." 
It  is  an  original  story  by  Tod  Brown- 
ing, who  will  also  direct  it.  Chaney 
will  play  a  New  York  gangster  in  a 
strange  plot  of  intrigue  and  mystery 
in  the  night  clubs  and  the  New  York 
underworld.  Waldemar  Young  is  now 
at  work  on  the  scenario. 

The  Browning-Chaney  combination 
is  responsible  for  "The  Unholy 
Three,"  "The  Road  to  Mandalay," 
"The  Unknown,"  and  other  notable 
Chaney  plays,  and  Waldemar  Young 
has  been  the  scenarist  for  most  of 
them,  making  a  distinctive  "Chaney 
trio"  of  the  three.  A  notable  cast  is 
being  assembled  for  the  new  picture, 
work  on  which  will  start  within  a  few 

days. 

*  *     * 

World's  Most  Famed 
Woman  Athlete  Tries 
Fortune  on  Screen 

Lillian  Copeland,  most  famous 
woman  athlete  in  the  world,  and 
holder  of  international  championships 
in  shot-put,  discus  and  javelin  events, 
has  been  added  to  the  cast  of  Marion 
Davies'  new  Metro-Goldwyn-Mayer 
starring  vehicle,  "The  Fair  Co-ed," 
an  adaptation  of  George  Ade's  and 
Gustav  Luder's  stage  play.  She  is  one 
of  the  many  famous  athletes  in  the 
picture,  as  Johnny  Mack-Brown,  Ala- 
bama's all-American  football  star, 
plays  the  leading  male  role  and  Earl 
Merritt,  star  halfback  of  Pomona 
College  and  Morley  Drury,  captain  of 
the  University  of  Southern  California 
team,  are  in  the  cast. 

The  play  is  a  lilting  romance  of 
college  life,  with  fraternity  and  sor- 
ority activities,  college  athletics  and 
other  colorful  details.  The  screen 
players  include  Jane  Winton,  George 
Cooper,  Thelma  Hill,  Edward  Con- 
nelly,  Gene  Stone  and  others.    Sam 

Wood  is  the  director. 

*  *     * 

Lion  of  Trade  Mark 
First  Animal  To  Be 
Shipped  by  Airplane 

"Leo,"  the  famous  original  of  the 
Metro  -  Goldwyn  -  Mayer  film  trade 
mark,  and  one  of  the  largest  and  most 
majestic  lions  in  films,  is  to  have  the 
strangest  honor  in  the  world.  He  will 
be  the  first  animal  shipped  by  air- 
plane— when  he  flies  in  a  non-stop 
flight  from  California  to  New  York, 
piloted  by  Martin  Jensen,  second- 
place  winner  in  the  Dole  California- 
to-Hawaii  race. 


In  a  special  plane,  in  which  a  cage 
has  been  built  for  Leo,  the  trip  will 
be  made  across  the  continent  to  es- 
tablish Leo  as  the  "Lindbergh  of 
Lions."  Jensen  and  the  M-G-M  plane 
will  return  to  the  coast  as  an  entrant 
in  the  New  York-to-Spokane  race. 

The  plane  has  been  specially  built 
with  ventilating  and  heating  arrange- 
ments for  the  lion's  cage,  as  well  as 
an  arrangement  for  feeding  and 
watering  him  on  the  trip. 

Jensen  flew  the  "Aloha"  in  the 
flight  to  Hawaii,  making  it  in  twenty- 
eight  hours  and  sixteen  minutes,  af- 
ter being  lost  four  hours  in  the  fog, 
which  gives  some  idea  of  the  time  he 
expects  to  make  with  "Leo"  enroute 

to  New  York. 

*  #     * 

At  the  Elder  Gallery 

Stephen  Child,  whose  interesting 
book  on  Landscape  Architecture  has 
recently  been  published  by  the  Stan- 
ford University  Press,  will  speak  in 
the  Paul  Elder  Gallery  Saturday  af- 
ternoon, September  17,  at  2:30 
o'clock,  on  the  general  subject  of 
"Landscape  Architecture."  His  pur- 
pose will  be  to  set  forth  the  methods 
and  principles  of  the  art  simply  and 
clearly,  that  the  purpose  of  the  land- 
scape architect  may  be  better  under- 
stood. Prof.  John  W.  Gregg,  of  the 
Department  of  Landscape  Design, 
U.  C,  will  contribute  to  the  program. 
Mr.  Child  has  had  many  years  experi- 
ence in  the  field  of  city  planning  and 
is  a  member  of  the  most  important 
national  societies.  His  book  is  ar- 
ranged as  a  series  of  letters  from  a 
landscape  architect  to  his  client  and 
deals  thoughtfully  with  a  collection 
of  problems,  advantageously  juxta- 
posed and  chosen  from  the  practice 
of  the  modern  landscape  architect. 

*  *     * 

Courtesy  Makes  for  Safety  on 
the  Highway 

Safety  on  the  highway  can  be 
greatly  increased  if  motorists  prac- 
tice the  fundamental  rules  of  cour- 
tesy. The  courteous  motorist  will  not 
monopolize  the  worn  path  over  re- 
cently spread  gravel,  compelling  all 
others  to  turn  out  into  the  loose 
gravel.  Another  example  cited  is  that 
of  cars  meeting  on  a  grade.  The  car 
going  up  the  hill  should  have  the 
right  of  way  over  the  one  descend- 
ing it  is  pointed  out.  This  is  the  rule 
in  mountain  districts. 


Dealers  in  Tokio,  Japan,  will  accept 
used  cars  as  payments  for  new  ones, 
but  first  must  know  that  a  market 
can  be  found  for  the  old  one.  Low 
terms  on  new  cars  in  Brazil  and  Ar- 
gentina account  for  the  fact  that 
used  cars  are  not  in  great  demand  in 
those  countries. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


THE  HOLY  LOVER,  by  Marie  Con- 
way Oemler;  Boni  &  Liveright, 
$2.00. 

Mrs.  Oemler  has  apparently  delved 
deep  into  the  chronicles  of  the  past 
and  the  records  of  the  life  of  John 
Wesley  as  they  were  carefully  kept 
by  that  austere  churchman  during  his 
life  in  Georgia.  To  the  laymind — the 
methodical,  h  a  r  dheaded  business 
mind — he  will  seem  foolish;  to  the 
conservative,  social  mind,  he  will 
seem  selfish,  a  highly  specialized  dog- 
in-the-manger  ;  to  the  churchly  mind, 
he  will  be  considered  a  martyr.  But 
at  whichever  angle  you  approach  the 
book,  you  will  enjoy  reading  it  to  the 
end  because  you  will  realize  that  it  is 
to  a  great  extent  an  authentic  ac- 
count of  the  history  of  those  primi- 
tive days  in  early  Georgia  and  a 
pretty  thorough  account  of  the  life 
and  struggles  of  John  Wesley  him- 
self. 

If  Wesley  had  not,  in  his  early 
youth,  had  such  a  theoretical,  reas- 
oning sort  of  mind,  he  would  not  have 
made  so  much  trouble  for  himself  in 
his  early  manhood.  He  seemed  to 
sense  the  Faith,  but  did  not  seem  able 
to  absorb  it.  He  had  to  have  a  reason 
for  everything.  And  when  he  could 
not  evolve  the  intricacy  for  himself, 
he  was  wont  to  consult  everybody 
with  whom  he  came  in  contact. 
Everyone  in  the  Colony,  therefore, 
had  reason  to  know  the  story  of  his 
love  for  Sophie  Kopkey,  bui  opinions 
were  vastly  different  as  to  his  treat- 
ment of  her. 

If  Sophie  had  been  a  flapper  of  the 
modern  type — the  kind  of  girl  who 
knows  her  way  around  before  she 
enters  high  school — the  story  would 
have  been  different.  If  she  had  de- 
sired John  Wesley,  she  would  have 
had  him,  even  as  friend  Delamotte 
was  afraid  she  would.  If  she  had  not 
cared  to  attach  him  to  herself,  he 
would  soon  have  been  sent  aboul  his 
business,  and  the  Methodist  Church 
might  have  had  to  look  to  another 
ancestor.  It  was  through  his  longing 
and  suffering  and  final  renunciation 
of  the  idea  of  marriage  with  Sophie 
that  he  became  the  austere  rock 
upon  which  Methodism  is  founded. 
However,  his  trails  to  the  heights,  the 
by-paths  into  which  he  attempted  to 
side-step,   the   stumbling  blocks  over 


Edited  by  Florence  de  Long 

which  he  faltered,  the  exhausting 
struggles  to  attain  his  goal,  are 
pathetic. 

All  this  Mrs.  Oemler  has  taken  in- 
finite pains  to  unfold  to  us  in  her 
entertaining  manner.  Her  pen  flows 
along  so  easily,  her  enjoyment  in  the 
presentation  is  so  evident,  and  her 
apparent  accuracy  of  description  and 
of  record  so  interesting  that  they 
carry  the  reader  on  to  the  end  with 
real  pleasure,  no  matter  to  which  side 
the  sympathy  leans. 

John  Wesley's  manner  of  leaving 
Georgia  is  cleverly  told.  He  has  an- 
nounced his  intention  of  going  to  Eng- 
land. Because  of  the  charges  made 
pro  and  con,  the  magistrates  insist 
that  he  cannot  leave  Georgia  before 
the  matter  has  been  cleared  up.  They 
demand  a  bond  which  is  not  forth- 
coming. Then  they  post  a  notice  to 
all  officers  and  sentinels  to  prevent 
Mr.  Wesley  from  leaving  the  Colony. 

"Wesley  paid  about  as  much  at- 
tention to  this  notice  as  he  had  to 
Williamson's.  Maybe  he  understood 
that  nothing  he  could  do  would  please 
the  magistrates  so  much  as  his  leav- 
ing the  Province.  He  was  their  dear 
little  white  elephant,  and  they  didn't 
know-  what  to  do  with  him.  They 
couldn't  shoot  him.  or  sell  him,  or  give 
him  away,  nor  yet  use  an  elephant 
goad.  There  he  was.  trumpeting  de- 
fiance, doing  exactly  as  he  pleased, 
and  God  knows  whose  feet  or  fact  he 
would  smash  flat  before  he  finished! 
A  sacred  white  elephant  at  large!  If 
he  elected  now  to  return  to  his  own 
stamping  ground,  should  they  say 
him  nay?  But — there  was  the  M 
ty  of  the  Law.  They  had  to  make  the 
gesture  of  upholding  the  Majesty  of 
the  Law!  Hence  the  notice  in  the 
Creat  Square.  It  is  quite  possible  that 
if  any  citizen  of  Savannah  had  taken 
that  notice  seriously  enough  to  try  to 
prevent  Mr.  Wesley's  departure,  the 
magistrates  would  have  mobbed  him 
and  then  kept  him  in  jail  for  the  term 
of  his  natural  life." 

Don't  you  love  that ! 

The  book  is  cleverly  written  and 
gives  us  a  splendid  idea  of  the  first 
provinces  of  our  country  and  the 
hardships  undergone  by  some  of  its 
early  settlers.    It  is  well  worth  read- 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements* 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  eleeance  of  a  mansion  wtiA 
all  conveniences  of  an  apartment  house. 

PARK      LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally    Across   from    Hotel    Fairmont 


Bonks    that    are    reviewed    in    the    Newa    Letter 
can    he  ohtained 

at  PAUL  ELDER'S 

AND   PAIL   ELDER'S   LIBRARY 
239   Poat   Street  San   Francisco.   Calif. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
BROKEB 

Ms  TRorKFR  BUILDING 

oippo. i if  Palaca  Raul) 

San  Frinti.™  Phone  Krarn)  1>I 


ing. 


(Continued  on  Paf 


PHOTOGRAPHS 
QQzr  Forever 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927  fcpK 


Miss  Linscott 

Santa  Cruz  Girl  Conquers  Waters 
of  Golden  Gate 

Phyllis  Linscott,  seventeen-year-old 
daughter  of  Mr.  and  Mrs.  R.  L.  Lins- 
cott of  Santa  Cruz,  conquered  our 
Golden  Gate  in  just  thirty-five  min- 
utes, last  Sunday,  the  4th.  Half  a 
dozen  young  men  swimmers  entered 
the  water  two  minutes  ahead  of  Miss 
Linscott,  but  the  seaside  mermaid 
ran  away  from  her  company  and  fin- 
ished a  full  300  yards  ahead  of  the 
field.  The  water  was  extremely  cold 
and  a  heavy  fog  hung  over  the  Golden 
Gate  as  Miss  Linscott  plunged  in  the 
sea,  but  she  never  hesitated  a  second, 
and  struck  out  from  Lime  Point  with 
a  steady  stroke  that  fairly  ate  up  the 
distance  to  Fort  Point.  The  male 
swimmers  were  just  taking  the  jaunt 
as  training  for  the  Chronicle's  Golden 
Gate  swim  on  September  18th,  and  all 
of  them,  except  one  who  was  taken 
aboard  one  of  the  pilot  boats  when 
half  way  across,  made  it  nicely, 
though  at  a  slower  pace  than  that  of 
the  mermaid. 

Syd  Foster  of  the  Dolphin  Club, 
acted  as  emergency  and  volunteer 
pilot  for  the  swim,  and  Capt.  King 
and  his  sturdy  crew  from  the  Fort 
Point  Life  Saving  Station,  stood  by 
to  lend  all  assistance  possible. 


New  Era  of  Development 
For  Victory  Highway 

Every  channel  of  business  will 
benefit  from  an  increase  in  motor 
tourist  travel  destined  to  come  to 
Northern  and  Central  California  as 
the  result  of  a  new  era  of  develop- 
ment for  the  Victory  Highway  which 
began  this  week. 

This  is  the  belief  expressed  here  by 
local  highway  enthusiasts  following 
the  announcement  recently  that  the 
California  State  Automobile  Associa- 
tion and  the  Victory  Highway  Asso- 
ciation had  joined  hands  to  further 


improve  and  exploit  this  important 
transcontinental  highway  artery. 

H.  J.  Brunnier,  chairman  of  the 
Highways  Committee  of  the  State 
Automobile  Association,  today  out- 
lined a  plan  of  exploitation  which  will 
bring  the  merits  and  attractions  of 
the' Victory  Highway  before  millions 
of  motorists  throughout  the  country. 
It  includes  the  following  steps: 

1 — Publication  of  strip  maps  cover- 
ing the  Victory  Highway.  These  will 
be  used  by  A.  A.  A.  motor  clubs 
throughout  the  country  in  routing 
motorists  to  California.  James  W. 
Johnson  is  now  logging  the  route  and 
gathering  data  for  the  maps. 

2 — A  nation-wide  publicity  cam- 
paign featuring  the  scenic  attractions 
and  touring  possibilities  of  the  Vic- 
tory Highway. 

3 — Active  co-operation  of  927  other 
A.  A.  A.  motor  clubs  throughout  the 
country  in  bringing  the  advantages 
of  the  Victory  route  to  the  attention 
of  motorists  planning  trips  to  the 
West. 

How  to  Remove  Squeaks  From  Hood 

The  hood  of  your  car,  being  made 
of  sheet  metal,  frequently  squeaks. 
This  can  be  eliminated  by  applying  a 
little  grease  to  the  lacing  around  the 

hood  ledge. 

*  #     * 

Method  of  Greasing  Spring 
Shackles 

If  you  cannot  get  the  grease  or  oil 
through  the  spring  shackles  of  your 
car,  they  should  be  taken  out  and  a 
wire  run  through  the  lubrication  re- 
cesses. You  can  then  remove  all  for- 
eign substances  and  old  grease  be- 
fore installing  again. 

*  *     * 

Keep  Your  Tires  Properly  Inflated 

Do  not  run  the  regular  cord  or  high 
pressure  tire  under-inflated  to  get 
balloon  tire  results.  The  working  of 
fabric  will  crack  the  side  walls  and 
separate  the  cord  layers  from  the 
rubber  that  holds  them  together. 
Friction  between  the  cords  will  cause 

blow-outs. 

*  *     * 

Millions  Saved  from 
Scrap  Heap 

The  largest  reclamation  and  res- 
toration plant  in  the  United  States  is 
operated  by  the  Santa  Fe  Railway  at 
Corwith,  a  suburb  of  Chicago.  Cover- 
ing fifteen  acres  of  ground  with  mod- 
ern buildings,  shops,  and  two  rolling 
mills  are  employed  in  the  rejuvena- 
tion of  thousands  of  tons  of  material 
and  equipment  that  is  put  back  in 
service  at  a  saving  of  considerably 
more  than  SI, 500, 000  to  the  company 
annually. 

The  Santa  Fe  was  the  pioneer  rail- 
road in  the  systematic  reclamation  of 


used  material.  A  reclamation  plant 
was  established  at  Corwith  in  1907 
with  a  10x12  shanty  for  an  office  and 
a  box  car  body  for  a  blacksmithy.Now 
the  plant  covers  fifteen  acres  and  em- 
ploys an  average  of  650  men. 

Material  is  gathered  from  all  points 
on  the  system  of  nearly  13,000  miles 
shipped  to  Corwith,  the  official  states. 
Useful  material  classified  as  scrap  is 
carried  to  the  reclamation  plant,  prin- 
cipally in  coal  cars  that  otherwise 
would  return  empty.  The  cars  con- 
taining scrap  are  unloaded  by  giant 
cranes,  operating  steel  magnets. 
Scrap  brass  is  assorted  by  a  magnetic 
sorter. 

After  the  classification,  scrap  ma- 
terial unfit  for  further  use  is  sold  as 
scrap,  while  parts  found  on  close  in- 
spection suitable  for  use  with  repairs, 
is  taken  into  the  shops  for  overhaul- 
ing. Iron  and  steel  badly  worn  and 
not  economical  to  repair  is  melted,  re- 
rolled  and  made  into  new  articles 
such  as  track  fittings,  bolts,  car  forg- 
ings,  etc.  Locomotive  and  car  axles 
are  reconditioned  and  returned  to 
service  if  their  size  will  permit. 

In  1925  there  was  received  at  the 
Corwith  plant  2756  cars  of  miscel- 
laneous scrap  and  brass ;  178  cars  of 
rails  and  16  cars  of  wheels,  totaling 
74,481  tons  for  all  of  which  $1,592,- 
996  was  received.  A  total  of  11,133 
tons  of  scrap  was  used  in  manufac- 
turing new  material  at  a  saving  of 
8364,558. 

The  Santa  Fe  also  operates  a  shop 
at  San  Bernardino  where  last  year 
12,658  tons  of  light  steel  rails  and 
3448  tons  of  scrap  rails  were  handled 
and  sold  at  a  saving  of  $79,201.  There 
also  was  reconditioned  at  these  shops 
1993  tons  of  heavy  steel  rails. 


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Library  Table 

(Continued  from  Page  15) 

"THEY  ALSO  SERVE,"  by  Peter  B. 
Kyne,  Cosmopolitan  Book  Corpora- 
tion, New  York,  $2.00. 
Peter  B.  Kyne  has  struck  a  new 
note  in  his  latest  book — "They  Also 
Serve,"  for  he  has  made  the  horse, 
the  humble,  almost  extinct  horse,  the 
hero  of  this  new  tale. 

Annals  of  the  Great  War  have  been 
written  and  rewritten  from  many 
viewpoints — the  officer's,  the  dough- 
boy's, the  marine's,  the  aviator's;  but 
Mr.  Kyne  writes  of  it  as  it  might  be 
told  by  one  of  those  gallant  conscripts 
— the  artillery  horses.  Kyne  knows 
the  army,  he  knows  men  and  he 
knows  horses.  The  hero,  "Professor," 
tells  with  the  ease  of  a  natural  ra- 
conteur, this  story  of  the  carefree 
days  when  he  is  the  pride  of  Cowboy 
Ern  Given,  and  the  star  of  the  rodeo, 
and  then  of  the  terrible  but  wonder- 
ful days  at  the  front. 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


From  Brighter  Pens  Than  Ours 


"Did  you  ever  catch  your  husband  flirting?" 

"Only  once." 

"What  did  you  do  to  him?" 

"Married  him." — Tit  Bits. 

*  *     * 

Mrs.  Blanks — You  simply  must  stay  with  us;  we're 
:lose  to  a  beautiful  old  golf  course. 

Visitor — How  old  is  it  ? 

"I'm  not  so  sure,  but  my  husband  can  remember  some- 
one going  round  it  in  69." — Answers. 

*  *     * 

Nurse  (announcing  the  expected) — Professor,  it's  a 
little  boy. 

Professor  (absent-mindedly) — Well,  ask  him  what  he 
wants. — Answers. 

*  *  * 

Teacher  (during  history  lesson) — What  are  the  races 
that  have  dominated  England  since  the  invasion  of  the 
Romans  ? 

Small  Boy — The  Derby  and  the  Grand  National,  miss. 

— Kentish  Observer. 

*  *     * 

Archer — Do  you  believe  a  rabbit's  foot  brings  good 
luck? 

Arrow — Rather!  My  wife  found  one  in  my  pocket  once 
and  thought  it  was  a  mouse. — Answers. 

*  *     * 

Missing — "Where  is  the  car?"  demanded  Mrs.  Diggs. 

"Dear  me!"  ejaculated  Professor  Diggs.  "Did  I  take 
the  car  out?" 

"You  certainly  did.    You  drove  it  to  town." 

"How  odd !  I  remember  now  that  after  I  got  out  I 
turned  round  to  thank  the  gentleman  who  gave  me  tin- 
lift  and  wondered  where  he  had  gone." — Tit  Bits. 

*  *     * 

Souvenir — (To  Last    Year's  Carnival  Girl) 
Pretty  Jane,  does  this  remind  you. 
Once  you  spent  a  week-end  here. 
And  departing  left  behind  you 
Undies  on  my  chiffonier? 
(Ed.  Note — For  benefit  of  clergy:    The  boys  move  out 
of  the  fraternity   houses  during  Carnival.) 

— Dartmouth  Jack-o'-Lantern. 


Teacher — Where  is  Berlin? 

Little  Bosco — In  New  York,  writing  a  new  song  hit. 

— Brown  Jug. 

*     *     » 

She — What   did  Vii  do  with  that  darling  costume  you 
wore  to  the  ball? 

Ida — 1  glued  it   in  my  scrap  book. — Colgate  Banter. 


Noteworthy  News  of  the  Week 

Even  with  the  advance  guard  of  some  6000  women  of 
the  Parent-Teacher  Association  in  the  front  line  of 
trenches  of  the  supervisorial  chambers,  the  Finance  Com- 
mittee failed  in  an  attempt  to  jam  the  $3.66  tax  rate 
through  to  final  passage,  last  Tuesday.  The  additional 
12c  was  to  go  to  the  Board  of  Education  appropriation. 
Final  action  is  postponed  for  one  week  on  this  question. 

$      ♦      ♦      ♦      ♦      ♦ 

A  new  building  to  house  the  Islam  Temple  will  be  built 
in  the  downtown  district,  costing  §5,000,000.  It  will  be 
thirty-five  stories  in  height,  five  stories  higher  than  the 
Russ  building. 

The  cost  to  the  United  States  Navy  for  its  search  and 
patrol  for  the  lost  Hawaiian  flyers  in  the  Dole  race  has 
been  put  at  $67,238,  for  the  fuel  alone.  Other  outlays 
swell  the  expense  beyond  the  expert's  first  estimate  of 

$90,000. 

****** 

Additional  entries  in  the  National  Air  Derby,  which  is 

o  take  place  this  month,  have  been  recently  made,  among 

them  Pilot  D.  C.  Warren  and  Walter  Varney,  both  of  San 

Francisco. 

****** 

An  indication  of  the  size  of  the  California  grape  crop 
is  the  news  that  26,000  refrigerator  cars  have  been  char- 
tered in  this  state  to  transport  the  crop  to  market. 

****** 

The  new  State  Highway  Commission  held  its  first 
meeting  on  Thursday  with  its  five-member  personnel  in- 
stead of  three  as  formerly. 

****** 

A  pet  it  ion  asking  for  the  construction  of  a  new  pipe 
line  tn  carry  30.000,000  gallons  of  water  from  San  An- 
dreas lake  tn  Laguna  Honda  reservoir,  to  take  care  of 
the  water  demand  in  San  Francisco  has  been  put  into  the 
Board  of  Supervisors  by  the  Spring  Valley  company. 
****** 

A  full  survey  of  the  expiring  franchises  of  the  Market 

Street  Railway  and  a  report  of  their  unification  with  the 

Municipal    Railway    system    has   been   authorized   by   the 

nl  of  Supervisors,  and  Delos  F.  Wilcox,  a  noted  street 

railway  expert,  will  start  work  at  once  on  this  survey. 

•   •*••* 

Memorial  services  for  the  six  men  and  one  woman  who 
participated  in  the  Dole  race  to  Hawaii  and  were  lost  at 
sea.  were  held  in  the  Little  Theater  of  the  Women's 
Building.  Thursday  last.  This  memorial  ceremony  was 
proposed  some  days  ago  by  Mayor  Rolph.  and  was  en- 
thusiastically sponsored  by  various  city  clubs,  in  par- 
ticular the  Business  and  Professional  Women's  Club, 
whose  chief  thought  was  to  eulogize  Mildred  Doran  as 
a  woman  who  gave  her  life  to  advancement  of  aviation. 


Advice  to  Damsels — Never  let  a  fool  kiss  you  and  never 

let  a  kiss  fool  vou. 

*  *     * 

Show  Me  the  Way — Little  girls  today  believe  that  they 

should  be  seen.  .  .  . 

*  *      * 

The  hand  is  faster  than  the  eye.    That's  why  you  see 

so  many  black  eves. 

*  *      * 

"Who's  the  lady  with  the  little  wart?" 
"Sh-h-h!    Keep  still.    That's  her  husband." 


Mure  than  7000  delegates  and  \  presenting  80O 

exchange  clubs   throughout   the   United   States,   are  ex- 

I  to  attend  the  eleventh  annual  convention  of  Ex- 

change  Clubs,  which  opens  in  San  Francisco  next  Sunday. 


•   *•••• 


Next  week  will  be  Dree  ■  k  for  men.   Inspired  by 

style  shows,  merchants  through- 
out  California   will   endeavor  to  make  men   "style  con- 
-  "  as  they  express  it.   Special  window  displays  and 
programs  will  be  featured  by  the  various  which 

are  participating. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


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Good  Work,  Courteous 
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Telephone  connection  in  San  Francisco, 
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A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

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Petrol  Paragraphs 


By  E.  V.  WELLER 

National  Automobile  Club 

The  state  of  Minnesota  now  boasts 
a  256-mile  stretch  of  pavement  in  a 
single  highway.  The  highway  was 
recently  dedicated  with  the  comple- 
tion of  a  143-mile  section  from  St. 
Paul  and  Minneapolis  to  Duluth,  and 
the  entire  project  represents  an  ex- 
penditure of  more  than  five  million 
dollars. 


French  West  Africa  has  more  than 
1400  miles  of  stone-surfaced  roads 
which  are  open  to  traffic  the  year 
around. 

In  addition  to  the  stone-surfaced 
roads,  there  are,  in  that  country,  ap- 
proximately 10,000  miles  of  unsur- 
faced  roads  which  are  open  during 
the  dry  season  to  vehicles  of  three 
tons  maximum  weight,  and  about 
9500  miles  of  regular  automobile 
roads. 


The  recent  adoption  of  a  two-cent 
gasoline  tax  by  the  Illinois  legisla- 
ture leaves  only  two  states,  New  York 
and  Massachusetts,  that  have  no  gas 
tax. 

The  Illinois  tax  will  be  used  to 
build  additional  permanent  highway 
mileage. 


Automobile  imports  into  Great 
Britain  during  the  first  seven  months 
of  1927  show  a  190  per  cent  increase 
in  value  over  a  corresponding  period 
of  1926.  This  gain  is  shown  despite 
the  McKenna  duty  of  33  1-3  per  cent 
on  imported  cars,  and  the  figures  in- 
dicate a  gain  over  even  the  1925 
months  when  many  cars  were  brought 


into  England  in  anticipation  of  the 
duties. 

Late  foreign  models,  especially 
American  cars,  are  very  popular  in 
England. 


A  specially  designed  set  of  electro- 
magnets, mounted  on  a  truck  and  car- 
ried about  two  inches  from  the  road 
surface  is  being  used  in  the  state  of 
Washington  to  remove  nails  and 
other  magnetic  materials  from  the 
highways. 

Two  large  magnets  are  used,  and 
are  operated  by  current  from  a  gaso- 
line engine-driven  generator  mounted 
on  the  truck.  Each  magnet  is  strong 
enough  to  pick  up  a  loose  nail  at  a  dis- 
tance of  six  inches  or  more.  Due  to 
the  fact  that  the  magnets  are  only 
two  inches  from  the  ground,  they  are 
strong  enough  to  pick  up  nails  that 
are  covered  by  dirt  or  gravel  or  even 
partially  sunk  in  the  road  surface,  it 
is  said. 


Blacksmith  shops  yielded  to  ga- 
rages about  the  same  time  horses  be- 
came out  of  fashion  with  the  advent 
of  the  automobile.  But  while  horses 
are  still  found  to  be  a  necessary  ad- 
junct to  some  farms,  the  blacksmith 
shop  of  the  pre-motoric  age  seems  to 
have  passed  completely  from  the 
stage,  so  that  the  farmer  who  has 
horses  must  do  his  own  blacksmith- 
ing. 

With  that  fact  in  mind,  the  Depart- 
ment of  Agriculture  has  recently  pub- 
lished a  bulletin  which  tells  how  to 
shoe  horses,  being  issued  for  the 
benefit  of  farmers  who  have  grown 
up  in  the  automobile  era  of  trans- 
portation. 


Experiments  with  reflecting  mir- 
rors are  being  made  at  several  under- 
passes on  automobile  highways  near 
Harrisburg,  Pennsylvania.  The  large 
mirrors,  made  of  highly  burnished 
brass,  will  enable  motorists  to  see 
automobiles  approaching  from  the 
opposite  direction,  and  will  therefore 
provide  additional  safety  at  the 
points  where  they  are  placed,  it  is 
said. 


GEO.  W.  KNIGHT 

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Branch    Office:    760    Sutter  Street 

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Phone   Prospect   9845 

Work  Called  for  and  Delivered 


September  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


Not  only  the  editors,  comic 
strippers,  columnists,  romancers, 
ad  copy  writers,  press  agents, 
barbers  and  flappers  are  quoting 
themselves  or  somebody  else 
about  aviation — but  our  contem- 
porary philosophers  are  giving 
us  the  air. 


One  of  these  thoughtful,  aero- 
logical  gentleman  came  into  our 
place  the  other  day,  looked  seri- 
ous, gave  the  pencil  sharpener 
three  or  four  turns,  and  remark- 
ed that  airplanes  will  make  a 
man  live  longer.  "They  will  live 
longer,"  he  explained,  "because 

their  time  from  one  place  to  another  will  be  shortened  by 

half  or  two  thirds — more,  presently." 


Lieutenant    Blaine    Stubhlefield 


"That  will  work  all  right  for  a  while,"  someone  re- 
marked through  a  green  eye-shade,  "but  when  everybody 
gets  to  flying  it  will  be  the  same  old  story — speed — all  in 
a  hurry,  and  there  won't  be  any  more  leisure  than  there 
is  now." 


Of  course  that's  right,  but  until  everyone  flies,  those 
who  begin  first  will  beat  the  other  fellows  to  everything. 
There  are  always  a  few  in  the  lead,  who,  as  soon  as  the 
crowd  finds  a  way  to  catch  up  with  them,  find  some  new 
way  to  get  ahead  again.  When  everybody  flies,  a  few 
will  be  doing  something  a  little  swifter. 


When  enough  people  got  to  using  automobiles  for  busi- 
ness, their  competitors  had  to  get  automobiles  or  get 
left.  That  may  happen  some  day  in  air  travel.  It  will 
happen  very  shortly  in  the  postal  service.  A  certain  class 
of  business  and  personal  correspondence  will  have  to  be 
done  by  air  in  order  to  meet  competition.  It  will  have  to 
be  air  mailed  to  get  attention  at  its  destination. 


A  "News  Letter"  reader  wants  to  know  what  is  the 
purpose  of  air  mail  boxes,  now  that  air  mail  may  lie 
dropped  in  any  box.  The  answer  is  that  air  mail  boxes 
afford  a  little  later  collections  tor  outgoing  mail.  Unless 
you  are  right  up  to  the  last  hour  with  your  air  mail,  drop 
it  in  any  box. 


To  send  a  package  by  air  express  in  San  Francisco  or 
Oakland,  simply  mark  it  •'Air  Express"  and  phone  the 
American  Railway  Express  Company  who  will  call  for  it. 
The  air  express  pick-up  area  is  approximately  described 
by  the  city  limits. 


The  vast  sand  floors  of  the  Nevada  and  Utah  deserts 
make  excellent  landing  fields  for  airplanes.    Just  west  of 
Salt    Lake   City    is   an    uninterrupted,    natural   airdrome. 
smooth  as  pavement,  nearly  a  hundred  miles  broad. 
*     »     * 

Air  Mail  and  Travel 

Air  mail  weights  between  Pacific  Coast  cities  during 
August  increased  nearly  five  per  cent,  according  to  the 
carrier's  traffic  report  made  public  today  by  A.  K.  Hum- 
phries, vice  president  of  Pacific  Air  Transport,  coastwise 
air  mail,  passenger  and  express  line. 

These  figures  are  the  highest  reached  by  PAT  in  nearly 
a  year  of  operation  up  and  down  the  coast  six  days  a 
week.  A  total  of  (U77  pounds  of  mail  was  carried  last 
month  as  compared  to  6177  pounds  in  July.    Advertising 


agencies  and  news  photo  services  are  listed  among  the 
heaviest  users  of  coastwise  air  mail. 

Express  service  between  coast  airports  starts  today  at 
the  low  rate  of  one-fifth  of  a  cent  per  pound  per  mile. 
This  gives  a  rate  of  $1.44  per  pound  between  San  Fran- 
cisco and  Seattle  and  76  cents  per  pound  between  San 
Francisco  and  Los  Angeles,  with  correspondingly  lower 
rates  between  intermediate  airports. 


MADE  TO  ORDER  ONLY 


W7 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


rlhosEKeni 

W 


Large  Assortment  of  Imported  Fabrics 

25   Kearny   Street  Phone  Kearny  3714 


LOU  W.  SARTOR.  Proprietor 


PHONE   GRAYSTONE    428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brand*    Enstern   and    Western   Oila 

New   Method   Washing   and    Pnlishinjr 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oilinr  and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post   and   Franklin   Streets  San    Francisco.    Calif. 


GRAYSTONE    130  OPEN    DAV    AND    NIGHT 

SHERWOOD    GARAGE 

Strictly  Fireproof  Building.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in    conjunction    with 

St.    Qaajiga    Ciriit.    410    Bnah    St.  Monarch    Gangs,    1.161    Bunh   St. 

Management    of    WILLIAM    SAI  NDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Slock  or  made  to  order 

EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN   NESS    WF.MK 


Complete  Brake  Relininc  Service 
WAGNER  ELECTRIC    CORPORATION 

Mnufacturers   and    National    Service   Organization    for    Lock- 
I.eed  Four  Wheel  Hydraulic  Brake- 


157  NINTH   STRKKT 


SAN    FRANt  I-  " 


Western  Pipe  and  Steel  Co.  of  California 


Man 

RIVETED     STEEI      PIPE.     T» 
FLIMES.     CASHOLDFI 
San    Francuco.    Calif. 
444   Market  Street 


I   I  VERTS      PI 

Laa   Anrele*.   C«lh*. 
.  »nt*   Fe   A«- 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  10,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   18S8 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haieht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4H)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.   CANADA 
Paid   Up  Capital  S20. 000.000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought  ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVEK  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND;  NEW  YORK:  PORTLAND.  ORE.;  SEATTLE.' 
WASH.:  MEXICO  CITY.  MEXICO.. 

San    Franciscu   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General     Liability.    Plate    Glass,    Accident    and    Health. 
Fidelity  and   Surely,   Burglary,    Automobile    Insurance 


Branch    Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Phones   Davenport   4480 
Sutter   4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


Finance 


San  Francisco's  real  progress  began  the  day  that  Mayor 
Rolph  was  elected.  The  streets  were  largely  paved  with 
antiquated  cobblestones,  the  fire  department  was  horse- 
drawn,  the  school  plant  was  a  makeshift.  Much  of  the 
confusion  of  the  hurried  recovery  was  apparent.  The 
later  progress  and  the  present  condition  of  the  city  are 
largely  due  to  the  able  leadership  of  our  present  Mayor. 


Dr.  Ray  Lyman  Wilbur  said  to  the  Commonwealth 
Club :  "The  trouble  with  some  conferences  is  that  each 
member  arrives  with  a  set  of  instructions  from  home  and 
so  stops  thinking  and  only  tries  to  gain  what  he  thinks 
he  has  been  instructed  to  gain.  Thus  allowing  little  room 
for  compromise  or  agreement."  This  is  a  very  admirable 
summing    up   of   the   last   Disarmament    Conference    at 

Geneva. 

*     *     * 

The  planting  of  game  pheasants  in  the  Salinas  district 
is  laying  the  foundation  for  future  sport.  The  liberation 
of  hundreds  of  these  birds  and  their  flight  towards  timber 
was  one  of  the  most  stirring  sights  and  the  films  of  the 
flight  are  extraordinarily  interesting  and  beautiful. 


The  National  Association  of  Credit  Men's  executive 
manager,  J.  H.  Tregoe,  does  not  consider  the  contest  of 
the  independent  merchant  with  the  chain  store  hopeless. 
He  concludes  an  interesting  discussion  with  the  state- 
ment: "If  wholesalers  and  independent  retailers  keep 
their  heads  and  play  their  proper  parts,  the  chain  store 
situation  will  be  met  satisfactorily  and  without  placing 
too  much  distribution  power  in  the  hands  of  a  few  large 

organizations." 

*  *     * 

Only  seven  states  surpass  California  in  value  of  manu- 
factured products.  In  ten  years  the  number  of  wage 
earners  engaged  in  manufacture  increased  84  per  cent, 
pay  rolls  grew  118  per  cent  and  the  value  of  products  360 
per  cent.  The  P.  G.  and  E.  rightly  claims  credit  for  much 
of  this  increased  product  as  it  was  always  on  hand  to 

supply  power. 

*  *     * 

It  has  been  pointed  out  that  the  span  of  life  of  the  late 
Judge  Gary  covered  an  epoch  of  great  and  significant 
change.  So  it  did,  but  the  essential  elements  of  life  are 
what  they  have  always  been  and  the  fundamentals  of 
economic  science  are  what  they  always  were.  Changes 
are  dramatically  striking  but  fundamentally  essentially 

unimportant. 

*  *     * 

Professor  Cabot,  a  nationally  recognized  authority  on 
public  utility  management,  says:  "from  the  consumer's 
standpoint  the  situation  is  ideal.  He  is  protected  by  the 
power  of  the  state  against  all  forms  of  extortion  and  the 
whole  energy  of  the  electric  power  industry  is  set  to  work 
inventing  methods  of  reducing  costs,  reducing  prices  and 

increasing  output." 

*  *     * 

Roseville,  as  a  community,  has  substituted  gas  for  the 
wood  stove  in  cooking.  The  coming  of  the  gas  was  made 
a  local  festival.  It  cost  §225,000  to  bring  gas  from  Sacra- 
mento to  Roseville.  The  gas  is  made  in  the  capital  city 
and  pumped  eighteen  miles  through  six  inch  mains  under 
high  pressure. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  $1.   35c,  50c,  75c   $1.00,  $1.50   a  la  Carte 

Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATT1E   MOOSER  MINNIE   C.   MOOSER 


CcW/  iMmmLu,  OrLOp^ 


490  POST  ST.,  S.  P. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  SI. 50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Crnvslnnc    8100 


Weekdays,   Luncheon  $  .75 

(11:30   to    2    p.  m.) 
Dinner.   Week   Days   &  Sundays   1.50 


No    visitor    Should     Leave    the    City 

Without   Dining   in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :30  a.  m.  to  2:00  p.  m. 
ft  :30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8:30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    Highway 


M||Pn 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   S:00   A.M.   TO    11:00   P.M. 
I'nsurpassed    Cuisine 
CARL    LEONHARDT 

Formerly   of   Golden   Gate  Park   Casino 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

M 

*"-  tt     \    ■ 

I. 

2:30  and  Tea  from  3  to  5 

10m  \)- 

• 

hxclusive   use  of   room   for  club  dinners 

•«! 

M4  Sutter  St.             Douglas  7118 

LA   CASA   BIGIN 

441   STOCKTON  STREET    (By  the   Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET 

STERLING   ANDERSON. 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom   Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.  GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Try  us  on  your  difficult   things — Curtains.   Blankets, 
Lingerie,  Sport   Clothes,  etc. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended   Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula    Phone   San    Mateo 


San   Francisco 


Parisian  Dyeing  and  Cleaning 

UHE.  M.  S.  E.  LEE 

Parisian    Dyeing   and   Cleaning 

583 
In 

Post    Strert 
Virginia    Hotel 

San    Fra 

Phone    Franklin 

nclsco 
2510 

For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

2.17-2.-.9   MINNA    STREET 
Bet.  .Ird  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

CORNWALL.  (  OLDWELL  &  BANKER 

:>7  Suiter  Street  San  Fra 


STAntiocb  Bridge 
to  Sacramento ! 

J.  TdVCl  this  route  next  time  you  go  to  Sacramento! 
Drive  up  through  the  tunnel  that  pierces  the  Berkeley 
Hills,  spin  across  the  rolling  land  of  Contra  Costa,  then 
over  the  mighty  Antioch  Bridge  where  it  spans  the  San 
Joaquin  River.  You  are  in  the  midst  of  the  richest 
agricultural  country  of  America.  The  pavement  leads  you 
atop  the  huge  levee  paralleling  the  Sacramento  River. 
Every  turn  brings  constantly  changing  vistas  as  you  speed 
along  for  mile  after  mile.  On  one  side  roll  the  placid 
waters  of  California's  greatest  river;  on  the  other  green 
orchards  and  garden  lands  stretch  as  far  as  the  eye  can 
see.  If  time  permits,  you  will  enjoy  a  stop  at  Walnut 
Grove  and  Isleton  to  visit  the  quaint  Chinese  settlements 
for  which  these  river  towns  are  famous. 

PAVED  ALL  THE  WAY 

No  Traffic  Congestion  —  No  Delays  —  The  Cool,  Quick  Way 

Autos,  60c  Passengers,  10c 

AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 
CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 


& 


embassadors 

Los    Angeles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAN  VECHTEH 

anoiu  Author,  ■writing  in  VANITY  cAXR.  says: 

be  Ambassador  is,  I  thouta  think,  ont  of  Iht  very  besl  bouts 
tn  the  world-    The  service  is  supertatti/t,  the  food  divine, 
the  courtesy  of  management  ana  employees  unfailing." 

In  the  wide  range  ot  its  attractions,  the 
Ambauador  likewise  excel]  Superb. 
27-acre  park,  with  miniature  golf  course 
and  open-air  plunge.     Riding,  hunting  ^ 

and  all    sports,  including   privileges  of  /g 

Ranclici  Golf  Club  Motion  picture 
theatei  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  oT 
the  famous  Cocoanut  Grove  orchestra. 


&S®--.. 


Moderate  Summer  Rates 

Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 


WRITE  lor  Owft  Booldn  of 
Calif.  Rcapn  and  Information. 
BEN  1-  FRANK    SH^uter 


SAIL  TO  NEW  YORK 


'  *'■ 

i\4 

4    1 

m    i 
*     I 

;\ 

s^JL 

- 

..I  I] 

\ 

KB^^^^» 

SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  dc  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto.  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  <or  vice  versa)  for  as  little  as  S350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco- 
SS  COLOMBIA.  Septemher  17th ;  SS  VENEZUELA.  October  8th.  From  New 
York:   SS  VENEZUELA.  September  3rd;   SS    ECUADOR.   September  24th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPUING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 
SAN  FRANCISCO 


PRICE  10  CENTS 


Saturday,  September  17,  1927 


LOS  ANGELES 


8-70 


Patterned  After  the 

Largest  Locomobiles 


The  larger  Locomobiles  always  have  been  set  apart  as  the 
standard  for  conservative  and  correct  beauty.  NOW — all  of 
these  exclusive  refinements  of  radiator,  hood,  and  body  lines 
have  been  incorporated  in  the  new  design  of  the  marvelously- 
different  8-70  "eight-in-line." 


for  the  fully  equipped  8-yo  Sedan, 
Brougham  or  Collapsible  Coupe  r  ■* 


in  San  Francisco 


230  FULTON  STREET 

Salon  of  the  Locomobile  Company 
of  California  *  Hemlock  3800 


at  this 
Famous 
Hotel  in 

I  HOLLYWOOD 


^Hollywood  PlazaHote> 

"»  HOLLYWOOD   CALIP. 


In  IsAarvelous 
Marm 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings—  5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room  101 --268  Market  Street 
San  Francisco 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.      London  Office:    Street  &   Co..   30  Cornhill.    E.    C,    London,   England.      Subscription    Rates    (including   postage),    one  year. 

$5.00.     Foreign,  one  year,  $6.00.      Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  SEPTEMBER  17,  1927 


No.  38 


Travel  Tid-Bits 


By  Ernest  F.  Rixon 


THE  DUTCH  EAST  INDIES 

The  Dutch  East  Indies  comprise  the  larger  part  of  the 
Malay  Archipelago.  Situated  between  Australia  and 
southeastern  Asia,  the  Dutch  possessions  extend  from  95 
degrees  to  141  degrees  east  longitude  and  from  6  degrees 
north  to  11  degrees  south  latitude.  The  distance  by  sea 
from  Sabang,  north  Sumatra,  to  Merauke  in  New  Guinea 
(respectively  the  western  and  the  eastern  limits)  is  3000 
miles. 

The  largest  islands  are  Java  with  Madura,  Sumatra, 
Borneo  (part  British).  Celebes,  and  New  Guinea  (part 
British).  There  are  innumerable  smaller  islands  with 
group  names  such  as  the  Moluccas  (the  famous  Spice 
Islands  of  mediaeval  times),  the  Sunda  Islands,  etc. 

The  first  European  power  to  establish  its  influence  in 
the  Malay  Archipelago  was  Portugal  in  1497,  which  oc- 
cupied Malacca,  Ternate  and  Amboina   (now  Ambon). 

The  first  successful  Dutch  expedition  to  this  part  of 
the  world  was  sent  out  in  1598  from  Amsterdam. 

The  English  were,  soon  after  this,  established  in  Ban- 
tam, Jacatra  (the  present  Batavia),  Macassar  and  the 
Moluccas. 

From  1811  to  181(>  Java  and  other  parts  of  the  Fast 
Indies  were  under  the  governorship  of  Sir  Stamford 
Raffles  who  was  also  governor  of  Benkulen  (Sumatra) 
1818-182:',.  an  English  colony  since  1674. 

The  whole  of  the  Eaal  Indies  were  restored  to  the 
Dutch  shortly  after  Napoleon's  downfall,  on  .i  reciprocal 
basis.  Holland  ceding  to  Great  Britain  all  her  establish- 
ments in  continental  India,  the  island  of  Ceylon  and  the 
town  and  fort  of  Malacca,  ami  these  conditions  have 
obtained  since  that  time. 

CLIMATE.  The  climate  differs  in  the  parts  of  the 
Malayan  Archipelago  which  lie  to  the  north  and  the  south 
of  the  equator,  they  are  affected  by  the  Australian 
(southeast)  monsoon  (April  to  October  or  November) 
reaches  to  the  equator  or  a  little  north  of  it.  Similarly  from 
a  line  near  the  equator  northward  the  land  is  under  the 
Influence  of  the  Asiatic  monsoon  (December  to  March). 

During  December,  January  and  February  a  .coed  ileal 
of  rain  tails  bul  in  the  mountains,  the  mornings  are 
usually  tine  with  bright  sunshine.  The  driest  months  are 
July  to  September  inclusive. 

The  rain  is  not  by  any  means  an  insuperable  obstacle 
to  travel,  in  fact,  more  touring,  both  by  road  and  by  rail, 
is  done  during  the  wet  months  than  at  any  other  time 
of  the  year. 

INHABITANTS.  The  native  population  of  the  Archi- 
of  Malay-Polynesian  and  Papuan  origin. 


The  Javanese,  Sundanese  and  Madurese  in  Java;  the 
Balinese  in  Bali;  the  Gajus,  Achinese,  Batiks,  Menang 
Kabaus  and  Palembangs  in  Sumatra,  are  agriculturists 
and  fisherfolk.  The  Dayaks  in  Borneo,  the  Toradjas  in 
central  Celebes  and  the  people  of  the  Moluccas  lead  a 
nomadic  existence. 

The  most  primitive  tribes,  who  live  on  such  animal  and 
vegetable  food  as  nature  provides,  are  the  Papuans  of 
New  Guinea  and  certain  tribes  in  Sumatra  and  Borneo. 

Of  the  foreigners  the  Chinese  outnumber  all  others. 
They  are  principally  merchants,  shopkeepers  and  gard- 
eners. In  1920  the  number  of  inhabitants  in  the  D.  E.  I. 
was  fifty  million  of  which  thirty-five  million  were  living 
in  Java  and  Madura. 

FAUNA.  The  Malay  Archipelago  possesses  a  fauna 
the  types  of  which  are  allied  both  to  Asia  and  Australia. 

To  the  oriental  region  belong  Sumatra.  Java  and  Bor- 
neo (also  British  Malaya).  The  fauna  of  Papua  (New- 
Guinea)  and  the  Aru  islands  are  purely  Australian  in 
character. 

Celebes,  the  Moluccas  and  the  Timor  Archipelago  are 
transitional  regions. 

The  orang-outang  is  common  to  Sumatra  and  Borneo. 
The  long-nosed  ape  (nasilis  larvatus)  is  peculiar  to  Bor- 
neo. Pox-nosed  monkeys  (Tarsius)  are  found  in  Suma- 
tra. Borneo  and  Celebes  but  not  in  Asia.  The  elephant  is 
found  in  Borneo  and  Sumatra,  aa  in  Asia  and  Africa.  The 
tapir  is  known  in  Borneo  and  Sumatra  but,  elsewhere, 
only  in  South  America. 

In  Java  neither  the  elephant  nor  the  tapir  are  known 
but  the  single-homed  rhinoceros  is  found,  whereas  Bor- 
neo and  Sumatra  have  a  rhinoceros  with  two  horns. 

Bird   life  is  similar  to  that   of  Asia  and   Australia:   a 
peculiarity  is  the  argus  pheasant.    Peacocks  are  pi 
and    the    original    of    the    domestic    fowl — the    bankiva 
chicken. 

FLORA.   The  vegetation  is  exuberant,  especially  in  the 
in    parts   of   the   archipelago   and    in    New   Guinea, 
dense  primeval  forests  being  found  wherever  cultivation 
\ist.  from  the  seashore,  far  up  the  mountains. 
-t  Java  and  certain  other  places  the  mountain 
are  covered  with  bamtx  -.     Palms  of  all  di 

tions  grow  near  the  coasts.    The  nutmeg  and  the 
thrive  in  the  Molui 

Epiphytical  orchids  are  plentiful  and  tl> 
easily  on  the  manj;o,  kamlodja  and  coffee  plar 
certain  palm  tree  trunks. 

Of  flowers  there  is  not  a  great  variety.  The  gigantic 
and  remarkable  Rafflesias  which  appear  on  the  lower 
stems  of  wild  vines  are  paras'/ 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


The  Spirit  of  San  Francisco 

We  are  fond  of  talking  of  the  Spirit  of  San  Francisco 
and  contrasting  it  with  the  spirit  of  other  places  to  the 
detriment  of  the  latter.  Do  we  ever  stop  to  think  that 
this  spirit  is  largely  the  reflex  of  the  acts  and  energy  of 
James  Rolph  Jr.,  our  mayor  for  the  last  fifteen  years,  who 
has  inspired  the  place  with  a  faith  and  optimism  all  his 
own? 

Coming  into  office  at  a  time  when  the  private  enter- 
prise of  the  citizens  in  rehabilitation  had  been  the  marvel 
of  the  world  but  when  municipal  enterprise  was  very  low 
and  the  office  of  the  mayoralty  had  been  lowered  by  the 
tenure  of  feeble  and  unpleasant  occupants,  he  marvel- 
lously regenerated  the  entire  organism. 

San  Francisco  needed  a  water  supply,  the  Mayor  set  on 
foot  the  plans  to  supply  us  with  that  essential;  the  fire 
■department  was  a  horse-drawn  anachronism,  Mayor 
Rolph  changed  it;  the  streets  were  masses  of  unsightly 
•cobble,  under  the  wizard  touch  of  the  Mayor's  adminis- 
trative ability  asphalt  streets  came  into  being ;  the  schools 
were  shocking  to  behold  and  utterly  inadequate;  even  to- 
day they  leave  very  much  to  be  desired,  but  such  improve- 
ment as  has  come,  is  through  the  Mayor  who  frequently 
fought  backward  and  unwilling  supervisors  on  the  school 
question.  Then  we  had  no  Civic  Center;  today  the  Civic 
Center  stands,  supreme  among  the  public  places  of  the 
nation  and  an  imperishable  tribute  to  the  energy  and 
devotion  of  the  Mayor. 

These  are  but  hints  of  some  of  the  things  which  have 
been  accomplished  through  his  means.  But,  more  than 
all,  is  the  optimism  and  the  generous  humanity  which 
has  made  him,  perhaps  internationally,  the  most  popular 
public  official  in  the  world.  We  are  lucky  in  our  Mayor 
and  have  the  sense  to  know  it. 


Government  Again 

Are  we  children  that  we  should  run  always  to  the 
government  as  a  child  to  the  apron  of  its  mother?  The 
question  proceeds  from  the  discussion  and  indeed,  the 
almost  panic,  which  has  arisen  as  the  result  of  the  losses, 
due  to  the  attempted  crossing  of  the  ocean  in  the  planes 
which  now  represent  the  acme  of  the  plane  builder's  art. 

A  cry  has  arisen  that  these  flights  should  be  stopped 
by  governmental  interference.  We  do  not  see  it  that  way. 
The  head  of  the  British  air  service  said  that  the  govern- 
ment has  no  more  right  to  interfere  with  a  man  taking  a 
risk,  by  flying,  than  it  has  to  interfere  with  his  attempt 
to  climb  the  Matterhorn  or  to  swim  the  Channel  or  to  do 
any  one  of  the  things,  which  are  essentially  dangerous, 
but  the  doing  of  which  brings  glory  to  the  doer  and  pride 
to  the  human  race. 

We  agree  with  that.  It  is  true  that  the  governmental 
officers  should  be  called  upon  to  examine  the  planes  prior 
to  departure  so  that  no  obvious  mechanical  defect  may 
mar  the  success  of  the  experiment.  The  occurrences  at 
the  Oakland  air  port  show  very  plainly  the  need  of  some 
such  supervision.  But  that  the  government  should  have 
the  power  to  forbid  an  honest  trial  of  skill  and  endurance 
against  the  power  of  distance  and  the  elements  is  to  deny 
to  man  the  inherent  right  to  pit  his  bravery  and  skill 
against  Nature  and  this  lies  at  the  basis  of  all  human 
progress. 

These  deaths  have  a  spiritual  significance  which  is  apt 
to  be  overlooked.  They  stir  waves  of  admiration  for 
courage  and  daring  in  the  heart  of  youth.  This  is  more 
important  to  the  world  than  all  the  material  gains  and 
must  be  paid  for  with  a  price,  as  it  always  has  been,  from 
the  day  of  Thermopylae  down  to  date. 


The  General  Outlook 

When  we  get  to  September  the  prospects  for  the  com- 
ing winter,  in  industry  and  finance,  begin  to  be  interesting. 
This  year  they  are  more  than  usually  so  for  there  is  an 
element  of  uncertainty  which  appears  to  perplex  even 
those  who  are  supposed  to  be  thoroughly  competent  to 
judge.  The  publication  of  the  National  City  Bank  of 
New  York,  for  example,  which  is  about  as  authoritative  a 
publication  as  we  can  get,  is  evidently  unable  to  give  as 
complete  a  certificate  to  the  optimists  as  it  would  wish. 

Its  summary  is  that  while  the  iron  and  steel  and  auto- 
mobile industries  are  by  no  means  very  healthy  and  trade, 
generally  speaking,  is  uneven,  business  in  the  aggregate 
keeps  up  a  huge  volume  and  the  consumption  of  electric 
power  in  industry  is  proof  positive  that  the  wheels  are 
running  at  a  good  pace  and  there  is  no  actual  lagging. 

The  diminished  activity  of  the  automobile  industry 
which  the  aforementioned  authority  ascribes  to  the  shut 
down  of  the  Ford  plant  is  a  prime  cause  of  irregularity. 
This  is  testimony  to  the  strength  of  the  automobile  in- 
dustry and  its  importance  in  the  general  manufacturing 
activity  of  the  nation,  by  reason  of  the  number  of  men 
employed  and  the  enormous  consumption  of  materials  in 
the  manufacture  of  cars. 

Taking  all  together,  the  situation  does  not  call  for  any 
pessimistic  prognostication.  When  it  is  said  to  be  "un- 
settled" that  about  disposes  of  the  matter,  for  there  are 
a  number  of  local  and  temporary  conditions  which  tend 
to  dislocate  things,  at  least  partially. 


A  Bungled  Job 

There  is  no  doubt  that  Europe  is  frightened  at  the  pros- 
pects which  the  failure  of  Great  Britain  and  America  to 
agree  upon  navy  limitations  has  opened  up.  Much  of  the 
alarm  is  stupid ;  but  it  is  easily  comprehended  that  a 
people  which  saw  ten  millions  of  its  best  perish  as  a 
result  of  war  preparedness  should  have  tremors  at  the 
thought  of  further  war  preparedness. 

There  was  a  dreadful  idiocy  about  the  whole  perform- 
ance and  it  came  more  from  the  military  expert  than 
from  anybody  else.  Yet,  the  military  expert  is  not  par- 
ticularly to  blame.  Call  a  professional  in  on  any  subject 
and  get  his  expert  opinion  and  it  will  be  just  as  far  from 
the  actual  practical  truth  of  the  conditions,  as  were  the 
expert  opinions  of  the  British  and  American  admirals. 

It  is  fine  to  see  that  some  men  have  still  courage  to 
face  the  disagreeable  and  to  place  themselves  at  a  dis- 
advantage in  the  public  interest.  Lord  Cecil's  resignation 
is  worthy  of  himself  and  the  great  house  of  which  he  is 
a  son.  The  Cecils  have  always  been  a  fine  lot;  there  is  no 
degeneration  as  yet  among  them.  Perhaps,  this  self  im- 
molation will  call  the  attention  of  thick-headed  politicians 
and  half-baked  statesmen  to  the  fact,  that  to  tamper  with 
relations  between  Great  Britain  and  the  United  States  is 
to  risk  the  safety  of  civilization  and  to  put  the  world  on 
the  edge  of  ruin. 

There  must  be  no  dispute  between  Britain  and  the 
United  States. 


September  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


"WE" 

"We,"  the  famous  Spirit  of  St.  Louis  monoplane,  and 
Colonel  Charles  A.  Lindbergh,  have  stirred  the  hearts  of 
every  Californian  this  week,  as  nothing  else  has  ever 
done,  in  all  the  history  of  this  glorious  Golden  State. 

No  living  man,  whether  he  be  president,  king,  or  illus- 
trious in  any  of  the  chosen  professions,  has  ever  had  the 
real  down-right  adoration  of  the  whole  world  as  that 
which  is  freely  and  universally  given  to  Lindbergh. 

Men  and  women,  boys  and  girls,  of  every  nation,  rise 
to  pay  him  homage  and  the  best  part  of  it  all  is — every- 
one wants  to  hold  him  as  an  individual  ideal. 

Colonel  Lindbergh  is  the  greatest  hero  of  the  universe. 
He  is  altogether  human,  and  none  of  the  great  things 
that  he  has  done  changes  him  in  the  least.  Nothing  turns 
his  head.  He  is  an  out-shining  example  of  good  common- 
sense  coupled  with  a  balance  of  mind  and  indomitable 
energy  which  will  ever  exalt  him  to  the  pinnacle  of  last- 
ing fame. 

Some  of  the  greatest  statesmen  have  publicly  declared 
that  this  young  man  is  America's  greatest  diplomat.  He 
has  made  the  hearts  of  human-folks,  all  over  the  world, 
beat  in  common  impulse  and  has  taught  the  lesson  of 
courage  and  intention  with  a  feat  of  daring  unequalled  by 
any  other  living  man. 

Other  heroes  have  passed  in  the  interim  of  Time  as  it 
were — but  Colonel  Charles  Lindbergh,  steady  and  sen- 
sible, gains  a  firmer  and  firmer  hold  upon  the  affections 
of  mankind  every  time  he  makes  a  move. 

Eager  anticipation  awaited  the  coming  of  this  great 
young  hero  here  in  San  Francisco,  when,  without  much 
ado,  he  started  on  his  new  history-making  flight,  from 
Portland,  Oregon,  to  Mills  Field,  San  Francisco's  airport. 
The  hour  of  this  hop  was  set  for  7  a.  m„  September  16, 
and,  according  to  schedule,  "Lindy's"  arrival  here  was  set 
for  2  o'clock. 

Although  he  had  never  been  over  the  terrain  before, 
Lindbergh  did  not  want  any  escort,  recording  anew  his 
record  of  courage  and  determination. 

Mayor  James  Rolph  appointed  Supervisor  Jesse  C. 
Colman,  chairman  of  the  committee  of  welcome  with  a 
staff  of  the  city's  most  prominent  citizens  on  the  aiding 
committees.  Some  of  their  plans  included  an  opportunity 
for  Lindbergh  to  again  meet  Lieutenant  George  Noville, 
president  of  the  San  Francisco  Chapter,  National  Aero- 
nautic Association,  and  also  a  member  of  the  crow  of 
Commander  Byrd's  "America." 

Never  in  all  of  San  Francisco's  glorious  events— and 
many  have  places  in  the  archives  of  national  history — 
were  hearts  keyed  to  so  high  a  pitch  of  enthusiasm. 

"Lindy  is  loved  around  the  world."  and  San  Francisco 
adds  its'  western  glamour  to  the  story  which  shall  be 
repeated  to  generations  yet  to  come. 

The  story  of  Colonel  Charles  A.  Lindbergh  and  his 
latest  flight  through  western  skies. 
*  *  * 
The  coming  to  San  Francisco  o(  Colonel  Charles  Lind- 
bergh in  his  "Spirit  of  St.  Louis"  accentuates  the  fact 
that  commercial  aviation  has  come  to  stay  and  to  grow 
in  these  United  States. 

In  computing  the  strides  that  have  been  made  in  this 
new  mode  of  transportation  we  must  ignore  the  stunt 
nights  which  recently  proved  so  disastrous.  A  sharp 
contrast  exists  between  these  regrettable  stunt  flights 
and  the  daily  air  trips  of  commerce. 

Seldom,  indeed,  is  commercial  aviation  across  the  con- 
tinent marred  by  accident  to  pilots  or  planes.  Mishaps 
are  now  more  frequent  in  the  various  spheres  of  land 
transportation  than  in  the  realm  of  commercial  aviation. 


Both  Rolph  and  Power  are  dipping,  volplaning  and 
straightening  out  for  the  prize  of  endorsement  by  the 
Lafayette  Club — an  organization  of  the  French  colony. 
Mayor  Rolph  received  their  support  the  last  time  up,  so 
that  is  considered  the  straw  indicating  a  favorable  wind 
in  the  race  this  time. 


Stanford  University  men  and  women  of  San  Fran- 
cisco have  formed  a  Maurice  F.  Dooling  for  District  At- 
torney Club  and  plan  to  back  Dooling,  a  Stanford 
graduate. 


The  West  Indian  Friendly  Protective  Society,  a  col- 
ored people's  society,  has  come  out  in  support  of  Rolph. 
This  is  the  second  similar  body  to  endorse  the  present 
city  pilot. 


The  Civic  League  of  Improvement  Clubs  has  decided 
that  the  board  of  governors  will  handle  the  matter  of 
okehing  the  candidates  whom  the  select  committee  deems 
tit  to  take  off.  This  committee  is  headed  by  Halsey  E. 
Manwaring. 


The  Ladies'  Sunset  Rolph  Club  has  been  formed.  A 
resolution  passed  by  the  club  reads:  "This  organization 
believes  it  to  the  best  interests  of  the  women  of  San 
Francisco  that  Mayor  James  Rolph  and  his  clean  ad- 
ministration be  retained." 


Another  anti-Finn  take-off  is  on  the  field:  The  pilot, 
Charles  W.  Godsil.  former  state  senator,  it  is  rumored 
will  soon  declare  himself  in  the  dash  for  sheriff. 


Supervisor  Jack  Badaracco  is  getting  a  flying  start  on 
the  field.  His  posters  are  everywhere  and  of  course  every 
window  in  North  Beach  has  one  on  display. 


District  Attorney  Matthew  Brady  is  all  smiles  these 
days.  Asked  about  the  entry  of  Maurice  F.  Dooling  and 
Norman  Cooke  into  the  start,  he  said:  "The  more  the 
better." 


And  again:  the  Mill  Workers'  Rolph  Club  is  the  latest. 
President  W.  E.  Straight  is  quoted  so:  "Organized  labor 
believes  it  has  shared  in  the  prosperity  of  San  Francisco 
during  the  administration  of  Mayor  Rolph.  He  has 
steadily  advanced  our  municipally  owned  railway,  Hetch 
Hetchy  and  other  great  civic  properties,  which  attests 
his  fairness." 


The  Munroe  Ladies'  Rolph  Club  took  off  some  days  ago 
in  the  interests  of  "Sunny  Jim."  Mrs.  Esther  Selig  is 
navigator. 

Of  course  we're  not  betting  in  this  commonwealth — the 
state  regulates  our  morals  in  that  and  beverages — but 
still  you  may  take  a  chance  and — a  chance  if  you  know 
where  to  lay  the  wager!  A  prominent  anti-betting  scof- 
flawer  sends  in  these  quotations:  Rolph  10  to  7  favorite 
over  Power:  Brady.  Finn.  Mulcreavy,  Leland  and  Police 
Judges  Golden  and  Jacks  favorites  at  odds. 


According  to  Sacramento  poligossip,  none  other  than 
our  friend  Richardson  is  tuning  up  the  old  machine  ap- 
parently for  a  hop-off  for  United  States  Senator  or  what 
have  you.  They  say  the  old  boy  is  mitting  the  crowd  like 
a  regular  fellow. 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


ocieT 


By  Antoinette  Arnold 


Opera  Season  Engrosses 
Attention  of  Society 

Society,  these  days,  is  devoting  its 
attention,  almost  exclusively,  to  the 
opera. 

World-famous  stars  whose  voices 
thrill  and  inspire  music  lovers  are 
now  giving  us  a  memorable  season  of 
opera  and  society  is  contributing  its 
appreciative  part  in  packing  the  vast 
Exposition  Auditorium  with  the  en- 
tire community  a  composite  audience. 

That  San  Francisco  is  a  music-liv- 
ing as  well  as  a  music-loving  munici- 
pality, is  no  idle  boast.  The  audiences 
speak  volumes  measuring  up  to  the 
standards  of  any  other  city,  anywhere 

on  the  face  of  the  globe. 

*  *     * 

Boxes — Center  of 
Feted  Opera  Guests 

The  boxes  at  the  opera  this  season 
present  a  picture  of  fashionable  love- 
liness, expressive  of  musical  appre- 
ciation. 

Dressing  for  the  opera  is  really  a 
part  of  its  magnificence,  and  society 
attired  in  the  latest  modes,  has  its 
lure  for  those  who  would  not  miss  a 
performance. 

Many  out-of-town  guests  are  being 
entertained  by  the  leaders  of  San 
Francisco's  social  realm.  And,  there 
is  ever  the  fascination  of  dinner 
parties,  luncheons  and  suppers  when 
the  opera  is  the  one  subject  for  happy 

unisons. 

*  *     # 

Opera  Teas 

The  opera  teas,  which  are  being 
given  at  the  Fairmont  Hotel,  pre- 
ceding each  opera,  are  becoming  more 
and  more  popular.  In  fact,  it  has 
been  almost  impossible  for  the  late- 
comers to  find  a  table,  as  advance 
reservations  invariably  fill  the  hand- 
some ballroom  to  capacity. 

Mrs.  Max  C.  Sloss,  chairman  of  the 
committee  of  women  in  charge  of  the 
opera  teas,  presides  with  consummate 
skill  and  charm  at  these  teas,  intro- 
ducing the  opera  stars  who,  on  vari- 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San   Francisco  and   Los  Angeles 

An    Inn   of   Unusual    Excellence 

Wire  or  write   for  reservations   on  your 
next  trip  south 


ous  occasions,  are  present,  thus  in- 
creasing the  interest  of  the  notable 
events. 

"Turandot"  was  the  theme  of  the 
opera  tea  given  last  Monday  under 
the  auspices  of  the  San  Francisco 
Opera  Association. 

Gaetano  Merola,  director-general, 
gave  an  exposition  of  this  posthumous 
Puccini  opera  with  its  oriental  set- 
ting and,  as  usual,  was  intensely  in- 
teresting. 

*  *     * 

Prominent  Hostesses 

Each  table  in  the  Fairmont  ball- 
room was  especially  decorated  by  hos- 
tesses, who  entertained  individual 
groups  of  friends,  making  the  en- 
semble effect  one  of  beauty.  It  is 
quite  the  fad  now  to  prepare  for 
these  opera  teas,  both  in  attire,  and 
in  exquisite  table  accessories. 

Prominent  among  the  hostesses  at 
the  opera  tea  on  Monday  were: 
Mesdames:  Frank  Devlin,  Charles 
Stovel,  John  D.  Daly,  A.  B.  C.  Dohr- 
mann,  Charles  Holbrook,  Frederick 
W.  Bradley,  John  H.  Rossiter,  Ar- 
mand  Calleau,  Alphonse  Jeddis,  James 
Secor,  Clarence  Musto,  E.  B.  Vraden, 
Louis  Ghirardelli,  E.  Claus  Hueter, 
Ernest  L.  Hueter.  William  Fitzhugh, 
Robert  I.  Bentley,  Arthur  Cahill.  A. 
W.  Hewlett,  William  Moller,  Wallace 
Alexander,  E.  D.  Lederman,  L.  B. 
Smith,  Shirley  L.  Gray,  Richard  turn 
Suden,  A.  L.  Lengfeld,  James  Stew- 
art. Robert  Bruce  McClellan,  H.  Reg- 
ensburger,  Charles  Bundschu,  E.  R. 
McPherson,  J.  B.  Keenan,  C.  C.  Kin- 
ney, Thomas  Sheppard,  Alfred  New- 
man, John  C.  Sibley,  J.  E.  Branden, 
John  Fletcher,  Charles  Kendrick. 
Joseph  Marks,  Charles  Christin,  Le- 
roy  Linnard,  R.  G.  Anderson,  A.  Zee- 
der,  H.  C.  Crowley,  E.  S.  Schwa- 
bacher;  Misses  I'ersis  Coleman,  Nel- 
lie Lowery  and  Katherine  Burke. 

*  #     * 

Dramatic  Reading 
For  Opera  Event 

Laurel  Conwell  Bias,  one  of  the 
leading  dramatic  readers  of  the  state, 
and  a  great  social  favorite,  gave  a 
delightful  and  illuminating  reading  of 
the  opera  last  Thursday  night  in 
Norman  Hall,  Fairmont  Hotel,  for 
the  chorus  singers  and  their  friends. 

Mrs.  Bias,  whose  naturalness  and 
nuances  in  voice  production  make  her 
a  muchly  desired  reader  on  notable 
occasions,  received  an  ovation  at  the 
close    of    her    reading,    on    the    first 


night,  and  there  will  be  other  read- 
ings of  the  opera  in  compliance  with 
popular  request. 

She  was  lovely  to  look  upon,  with 
a  charm  of  personality  and  intelli- 
gence, ranking  her  in  the  ranks  of  na- 
tionally known  readers. 

*  *     * 

Betrothed 

The  autumn  season  invariably 
brings  its  quota  of  interesting  en- 
gagements and  it  certainly  looks  as 
if  Cupid  had  been  working  "overtime" 
this  Spring  and  Summer  in  order  to 
present    his    score    of    "hearts    that 

beat  as  one." 

*  *     * 

Miss  Cheyney  Engaged 

The  engagement  of  Miss  Elizabeth 
Cheyney  to  Mr.  Herbert  Stark  of  Palo 
Alto  was  announced  on  Saturday  af- 
ternoon, September  3,  at  a  bridge 
party  given  by  the  bride-elect  at  her 
home  in  Berkeley.  The  news  of  the 
engagement  was  made  known  when 
the  first  bridge  hands  were  dealt,  as 
the  ace  of  hearts  in  each  deck  of  cards 
was  engraved  with  the  names  of  Miss 
Cheyney  and  Mr.  Stark. 
Guest  of  Honor 

The  bride-elect's  cousin,  Miss  Mary 
Baldwin,  who  is  engaged  to  Mr.  El- 
liott McAllister  Jr.,  was  the  guest  of 
honor  at  the  party. 

Miss  Cheyney  is  the  daughter  of 
Mrs.  Samuel  W.  Cheyney  and  the  late 
Mr.  Cheyney  of  this  city.  She  be- 
longs to  an  old  California  family  and 
is  prominent  in  the  young  society  set. 
Thi'  bride-elect  is  the  sister  of  Miss 
Sidney  Cheyney,  who  is  at  present  in 
Europe,  and  of  Mr.  Samuel  W.  Chey- 
ney Jr.,  and  she  is  the  niece  of  Mrs. 
John  Glasscock.  Miss  Cheyney  is  a 
graduate  of  the  University  of  Cali- 
fornia and  a  member  of  the  Kappa 
Kappa  Gamma  sorority.  She  spent 
several  months  in  Europe  last  year 
and  returned  to  her  home  in  Berkeley 
just  before  Christmas. 

The  wedding  will  take  place  in  the 
late  fall. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


September  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


They're  Engaged 

At  a  tea  given  by  Miss  Clarinda 
Strickler  in  the  garden  of  Hotel  St. 
Francis,  Saturday,  September  3,  in 
compliment  to  Mrs.  Robert  Vere 
Scott,  announcement  was  made  of  the 
engagement  of  the  hostess  to  Paul 
Denis  Flehr  of  Berkeley. 

Guests  at  this  engagement  party 
included:  Mesdames  Leslie  Fried- 
mann,  Ellis  H.  Thompson,  Charles 
Jeffrey,  Edward  Crichson,  Leslie 
Dana,  Harry  K.  Strickler,  Charles 
Thomas,  Edward  Butler  and  Misses 
Dorothy  Muller,  Kathryn  Linforth, 
Livia  Rossi,  Elizabeth  Radgesky,  Mil- 
dred Forsman,  Dorothy  Prost,  Alice 
Ann  Watson,  Betty  Cook,  Elizabeth 
Dempster,  Gertrude  Bee,  Marion  Ho- 
gan,  Katherine  Keryle,  Carmen  Olson, 
Jean  Bailey,  Clara  Whiting,  Merva 
Martin,  Christal  Maston,  Lenore  Fitz- 
patrick,  Jeannette  Richmond,  Jane 
Taylor. 

*  *     * 

Quiet  Wedding 

A  quiet  wedding  of  interest  to 
many  friends  in  San  Francisco,  the 
far  north  and  in  the  south,  was  that 
of  Miss  Gertrude  Elizabeth  Nelson, 
daughter  of  Mr.  and  Mrs.  Richard 
Parker  Nelson  of  Juneau,  Alaska,  and 
Mr.  George  William  Naylor,  son  of 
Mr.  and  Mrs.  C.  H.  Naylor  of  Hous- 
ton, Texas,  the  ceremony  taking  place 
in  the  Florentine  room  at  the  Fair- 
mont Hotel  Saturday,  September  the 
third,  in  the  presence  of  immediate 
relatives  and  a  few  intimate  friends. 

The  bride,  a  charming  blonde,  wore 
tier  going-away  gown  of  autumn  leaf 
red  crepe,  with  close  fitting  hat  to 
match  and  carried  a  bouquel  of  lilies 
of  the  valley  and  gardenias.  Her  only 
attendant  was  her  sister.  Miss  Irene 
Nelson  of  Juneau  who  was  gowned  in 
a  cocoa  in-own  crepe  trimmed  in  chif- 
fon velvet,  with  hat  of  the  same 
color  and  carried  a  bouquet  of  or- 
chids. 

Mr.  George  Edward  livers  of  Seran- 
ton.  Pennsylvania,  was  the  beat   man. 

*  *      * 

Mr.  and  Mrs.  Lewis  E.  Sanchett 
and  family,  who  have  been  passing 
the  summer  months  at  Montecito, 
have  returned  to  town  and  are  again 
established  in  a  suite  at  the  Clift 
Hotel. 

They  will  remain  until  spring,  and 
will  taken  an  active  part  in  the  city's 
tall  and  winter  social  life. 

*  »     * 

Miss  Agnes  Riley,  of  856  Baker 
street,  entertained  al  a  bridge  lunch- 
eon on  Saturday  afternoon  at  the 
Hotel  Whitcomb.  After  luncheon. 
Miss  Riley  took  her  guests  to  the 
garden  where  they  played  bridge. 

*  *     » 

Mr.  and  Mrs.  Ernest  Drury  and 
their  young  son  have  returned  to  the 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  ?4  per  day 


city  after  a  stay  of  several  weeks  on 
the  Russian  River. 

*  *  * 

A  Fall  Fashion  Show  was  held  at 
the  Hotel  Mark  Hopkins  last  Monday 
afternoon,  when  a  pre-view  of  the 
latest  modes  of  furs,  gowns  and  sports 
apparel  were  shown  at  a  special  tea 

in  Peacock  court. 

*  *     * 

Wedding 

Miss  Edith  J.  Sawicki  was  married 
to  Edmund  J.  Rybicki  Monday  morn- 
ing at  the  St.  Boniface  Church.  After 
the  ceremony  a  wedding  breakfast 
was  held  in  the  Italian  room  of  the 
Hotel  Whitcomb,  followed  by  a  re- 
ception at  the  home  of  Mrs.  Bronis- 

las  Rybicki. 

*  *     * 

Visitor 

Mrs.  Jules  (Hess,  who  has  made 
her  home  in  Paris  for  the  last  few 
years,  is  visiting  in  San  Francisco  and 
is  established  at  the  Hotel  Whitcomb, 
where  she  is  renewing  former  friend- 
ships with  her  many  acquaintances  of 

this  city. 

*  *     • 

Bridge-Luncheon 

One  of  the  attractive  affairs  of  the 
week  was  the  bridge  luncheon  given 
by  Mrs.  C.  II.  Hansen  on  Thursday 
afternoon  in  Drury  Lane.  Hotel  Whit- 
comb. The  tables  were  very  beauti- 
fully decorated  with  flowers  and  af- 
ter luncheon  Mrs.  Hansen  took  her 
guests  to  the  roof  garden,  where  they 
played  bridge  for  the  remainder  of 
the  afternoon.  Those  who  were  in- 
vited to  the  affair  included:  Mes- 
dames 0.  M.  Katz.  S.  W.  Molkenl.ahr. 
Ruth  Harrison.  Fred  Hansen.  Mar- 
jorie  Overholtzer.  Vivian  Marsh,  H. 
X.  Lange,  Barbara  Quivey,  William 
Ring,  C.  D.  Mangels,  F.  L.  Warner. 
Stanley  Ford.  .Lick  Adams.  Mae 
Perry.  W.  S.  l'aynter.  George  Schulz, 
M  a  e  Buciks.  Edward  Lundsted. 
Frank  Cast.  William  Glasson.  F.  P. 
Lansing:  Misses  Elizabeth  Beck  and 
Katherine  Beck. 


Engagements  Interest 
Society  Set  Around  Bay 

The  many  friends  of  the  engaged 
couple  are  greatly  interested  in  a 
happy  announcement  made  last  Sat- 
urday, when  the  betrothal  of  Miss 
Beatrice  Rixon  and  Mr.  Frank  J. 
Stafford  was  made  at  the  lovely  home 
of  the  bride-elect  in  Alameda. 

Seldom  has  a  more  charming  man- 
ner of  telling  the  secret  been  intro- 
duced than  that  which  gave  to  the 
friends  of  Miss  Rixon  the  news  of  her 
engagement. 

A  tiny  bride  and  groom,  dressed  as 
if  for  a  real  wedding,  marched  into 
the  room  to  the  bridal  chorus  and  dis- 
tributed to  each  guest,  cards  bearing 
the  names  of  the  engaged  pair.  Mas- 
ter Ernest  Granger  Rixon  and  the 
tiny  daughter  of  Mr.  and  Mrs.  Walter 
Wiebalk  were  the  miniature  bride- 
and-groom.  They  were  an  adorable 
little  couple  and  comments  of  pleas- 
ure and  praise  hummed  around  them. 
*     *     * 

Lovely  Rixon  Home 

Autumn  flowers  in  profusion,  were 
used  in  decorating  the  Rixon  home. 
Assisting  Miss  Rixon  and  her  mother 
Mrs.  Ernest  Rixon,  in  receiving,  was 
the  honor  guest,  Mrs.  Jack  Mortimer, 
nee  Virginia  Miner,  who  was  mar- 
ried last  summer. 

Guests  at  the  engagement  party  of 
Miss  Rixon  and  Mr.  Frank  J.  Stafford, 
included:  .Misses  Kitty  Donaldson, 
Martha  Garrett,  Ethel  Williams, 
Stella  Williams.  Nancy  McVey,  .Mar- 
tha Fleger,  Evanell  Cady,  Grace 
Shields.  Loma  Petersen,  Dorothy 
Schroeder,  Rena  Van  Den  Bergh,  Lil- 
lian Mulholland,  Bessie  Reid,  Helen 
lleidt.  Mary  Morgan.  Isobel  de  Obar- 
iio.  Marion  Mitchell,  Helen  Carter, 
Elaine  McCoy.  Alice  Reid,  Helen 
Drake,  Yvonne  Penez,  Ina  Bodinson, 
Jean  Townsend.  Sophie  Kahn  and 
Mesdames  Marie  Stafford,  Herbert 
Mee.  Paul  Schacht.  Walter  Wiebalk. 
Arthur  B.  Swezey.  A.  G.  Albertsen, 
Howard  Fassett,  J.  C.  Tremp,  John 
Tiedemann,  Douglas  D.  Stafford.  C. 
A.  Knudsen.  William  Fife  Knowland, 
Carroll  Wilcox.  Delwyn  Elfers.  Ken- 
neth Speer. 

itinued  on  Page  12) 

&  you  pay  no  more  j£ 


BESTFlOWHg 


"The^boeo/'aThoc.    ■  i<* 

224-2-26  Grant  Ave      TeLKearny  4975 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


>LEi4SURE$W4ND 


OBEY    NO   WAND  BUT  PLEASURE'S 

_  Tom  Moore. 


Opera  Both  Sides  of 
Footlights — Triumph 

The  San  Francisco  Opera  Company 
is  again  scoring  high  in  the  records  of 
stage  and  operatic  achievements  and 
also  in  the  register  of  the  tell-tale 
box  office. 

Packed  houses  have  greeted  the 
opera  stars,  this  week.  With  the 
forthcoming  operas  there  is  every 
reason  to  believe  that  we  shall  make 
enviable  marks  in  the  high  line  of 
triumphs. 

We  should,  considering  the  operas 
that  await  us  this  week  as  well  as 
those  which  have  been  accorded  us 
Thursday  and  Friday  evenings. 

"Manon  Lescaut"  was  given  Thurs- 
day night  with  Gaetano  Merola  con- 
ducting; and  "Tristan  und  Isolde" 
was  the  opera  Friday  night,  Septem- 
ber 16,  Alfred  Hertz  conducting. 

*     *     * 
"La  Tosca" 

Anne  Roselle  will  be  heard  tonight, 
Saturday,  September  17  at  the  Expo- 
sition Auditorium  in  the  role  of  Floria 
Tosca  when  "La  Tosca'"  will  be  given 
commencing  at  8:15  o'clock  sharp. 
This  Puccini  opera  sung  in  Italian  will 
have  in  the  cast  Mario  Chamlee,  An- 
tonio Scotti,  Angelo  Bada,  Louis 
D'Angelo,  Lodovico  Oliviero,  Evaristo 
Alibertini  and  Hazel  Huff.  Gaetano 
Merola  will  conduct. 

"Turandot"  in  Italian,  will  be  sung 
Monday  evening,  September  19,  with 
Anne  Roselle  singing  the  role  of  Prin- 
cess Turandot.  Others  in  the  cast 
include  William  Pilcher,  Louis  D'An- 
gelo, Armand  Tokatyan,  Myrtle  Claire 
Donnelly,  Millo  Picco,  Angelo  Bada, 
Lodovico  Oliviero,  Austin  W.  Sperry, 
Lina  Susulich,  Lula  Mae  Chapman, 
Feodor  Kostin. 


Week  of  the  Opera 

The  week  of  the  opera  at  the  Ex- 
position Auditorium  has  for  attrac- 
tion to  music-loving  San  Franciscans 
and  those  coming  here  from  various 
parts  of  the  state  for  the  privilege 
of  hearing  the  world-famous  stars 
the  following  operas : 

"Romeo  et  Juliette"  in  French, 
Tuesday  evening,  September  20,  with 
the  following  cast:  Juliette,  Florence 
Macbeth;  Stephano,  Winifred  Esta- 
brook ;  Gertrude,  DuBlois  Ferguson  ; 


By  Josephine  Young 

Romeo,  Mario  Chamlee;  Mercutio, 
Millo  Picco;  Tybalt,  Angelo  Bada; 
Friar  Laurent,  Ezio  Pinza ;  Capulet, 
Louis  D'Angelo ;  Gregorio,  Desire  De- 
frere  ;  the  Duke  of  Verona,  Austin  W. 
Sperry;  Benvolio,  Giuseppe  Carcione. 
Incidental  dance  arranged  by  Theo- 
dore Kosloff.  Conductor,  Gaetano 
Merola. 

*     *     * 

"II  Trovatore,"  Thursday  evening, 
September  22,  in  Italian,  an  opera  in 
four  acts  by  Giuseppe  Verdi.  The 
cast  will  be:  Leonora,  Frances  Per- 
alta  ;  Azucena,  Kathryn  Meisle ;  Inez, 
Edna  Elizabeth  Smith ;  Manrico,  Gio- 
vanni Martinelli ;  Count  di  Luna,  Millo 
Picco;  Ferrando,  Louis  D'Angelo; 
Ruiz,  Salvatore  Messina;  a  Gypsy,  J. 
Tuliagin.  Conductor,  Pietro  Cimini. 

Different  hours  are  named  for 
starting.  For  instance:  "La  Tosca" 
starts  at  8:15  sharp.  "Turnadot" 
will  start  at  8  o'clock;  and  "Romeo 
et  Juliette"  starts  at  8  o'clock  sharp, 
and  so  does  "II  Trovatore."  Opera 
patrons  are  advised  that  they  should 
be  seated  before  the  opera  starts.  A 
word  is  sufficient! 

*     *     * 
Curran 

"The  Devil's  Plum  Tree"  opened  at 
the  Curran  Theater  Wednesday  night, 
instead  of  Monday  as  previously 
planned,  but  the  delay  was  notably  for 
the  betterment  of  everything  and 
everybody  concerned  so  that  there 
was  no  confusion  other  than  a  few 
changes  of  theater  tickets  for  the 
later  date. 

Ruth  Chatterton  needs  no  introduc- 
tion to  the  local  theatergoers  as  many 
San  Franciscans  have  seen  her  at  one 
time  or  another  and  always  with  high 
esteem  and  admiration  for  her  artis- 
try as  well  as  for  her  magnetic  per- 
sonality. 

Miss  Chatterton,  now  under  the 
management  of  Homer  Curran,  was 
last  seen  here  in  "The  Green  Hat." 
She  has  an  interesting  cast  in  sup- 
port in  the  present  stage  production. 
Kenneth  Thomson,  motion  picture 
actor,  plays  the  role  of  the  young 
Greek  priest.  Edward  Leiter  has  the 
part  of  a  bandit  chief. 

This  John  Colton  play,  "The  Devil's 
Plum  Tree"  has  been  heralded  as  his 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The     Alarm     Clock."     comedy,     presented     by 
Henry    Duffy,   starrin?   Marion    Lord. 

Columbia,  Eddy  nr.  Powell 

Will     Morrissey's     "Exposures."     Fun     Revue. 
"Milkman's    matinee,"    Sat.    night,    late. 

Curran,  Geary  nr.  Mason 

Ruth    Chatterton    in    "The   Devil's   Plum   Tree." 

Lurie,  Geary  nr.  Mason 

"Twinkle,    Twinkle,"    with    Flo    Lewis,    musical 
comedy. 

President,  McAllister  nr.  Market 

"Two    Girls    Wanted,"    a    Henry    Duffy    presen- 
tation  of  John    Golden's   latest   comedv. 

Players  Guild,  Community  Playhouse, 
Sutter  at  Mason 


"Fata      Morcana."      Thurs.      eve., 
Emelie    Melville,    Curtis    Arnall. 


Sept. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

"Dance    Magic,"    Pauline    Starke.    Ben     Lyon, 

screen   feature. 

Six    acts   of    vaudeville. 

Orpheum,  O'Farrell  nr.  Powell 

Yvette  Rugel.  prima  donna,  headliner;  "Mad- 
dock  Tricks,"  company  of  singers;  Eddie  Con- 
rad, popular  comedian :  Harry  Kahnc.  men- 
talist. 

Pantagres,  Market  at  Hyde 

"What  Price  Glory."  Dolores  Del  Rio.  Victor 
McLaglen.  Stage  act  prologue  of  picture,  or- 
chestra sixteen   pieces. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Music,    comedy     numbers,     vaudeville — pictures. 
*        *        * 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Ben  Hur,"  Ramon  Novarro,  Francis  X. 
Bushman.    Popular  prices.    Gino  Seven's  music. 

Cameo,  Market  opp.  Fifth  street 

"The  Romantic  Rogue."  Sat.  "The  King  of 
the  Pack."  Sun..  Mon.  "Tailor-made  Man," 
Tues..    Wed.     "When    Seconds    Count."    Thurs. 

Casino,  Ellis  at  Mason 

Douhle-hill  Saturday:  "Husband  Hunters." 
"Held  by  the  Law."  Double  bill  Sundav : 
"Paradise."  Milton  Sills;  "The  Dixie  Flyer," 
Cullen    Landis  and   Eva   Novak. 

Granada,  Market  at  Jones 

"Out    All    Night."    Reginald    Denny. 

Imperial,  Market  St.  op.  Jones 

"Cheating  Cheaters,"  Betty  Compson,  Ken- 
neth   Harlan. 

St.  Francis,  Market  bet.  5th-6th. 

"Cat  and  the  Canary,"  Laura   La   Plante. 

Warfield,  Market  at  Taylor 

"Breakfast."    Constance    Talmadge. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"White  Gold."  Sat.  "Sensation  Seekers."  Sun. 
"Monte  Cristo."  John  Gilbert;  3  davs,  Man.. 
Tues..   Wed. 

GRAND  OPERA 

Exposition  Auditorium 

"La    Tosca."    'Saturday    eve.,    8:15    sharp. 
"Turnadot,"  Monday  eve.,   8  o'clock  sharp. 
"Romeo  et  Juliette."  8  o'clock  sharp. 
"II  Trovatore,"  Thurs.  eve.,   8  o'clock  sharp. 


September  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


sensational  achievement  and  it  cer- 
tainly lives  up  to  the  advance  notices. 
Ivis  Goulding,  Montague  Glass,  Mary 
Forbes,  Marjorie  Bennett,  Pamela 
Gordon,  Bertha  Mann,  Charles  Quar- 
ternaine  are  in  the  cast. 

*  *     * 

Lurie 

"Twinkle,  Twinkle"  musical  com- 
edy comes  to  the  Lurie  Theater  on 
Monday,  September  19,  with  a  cast 
of  considerable  note  including  many 
well  known  musical  comedy  stars. 
Harry  Archer,  Harlan  Thompson,  are 
responsible  for  the  book  and  the 
lyrics,  Harry  Archer  writing  the 
music.  Frank  Craven  has  staged  the 
piece  and  Frank  Bryan  is  responsible 
for  the  musical  numbers.  There  is  a 
chorus  of  beauties  who  can  both  sing 
and  dance. 

This  musical  comedy  ran  for  one 
whole  year  in  New  York. 

*  #     # 

Alcazar 

"The  Alarm  Clock"  has  certainly 
been  wound  up  for  a  long  run  at  the 
Alcazar.  The  play  goes  into  the  sev- 
enth week  of  its  engagement  Sunday 
afternoon.  Last  week's  holiday  busi- 
ness was  exceptional. 

There  is  an  abundance  of  fun  in 
this  comedy,  typical  of  Avery  Hop- 
wood  offerings.  Two  women  and 
three  men  figure  in  the  mirthmaking. 
Marion  Lord,  who  heads  the  cast,  and 
Helen  Ferguson,  as  ;i  pair  of  dowdy 
females,  start  the  audience  laughing 
at  their  first  entrance.  Later,  when 
they  have  become  thoroughly  citified 
in  New  York's  jazz  palaces,  they  are 
equally  amusing. 

Thomas  Chatterton,  John  Stokes 
and  Robert  Adams  form  a  trio  of 
comedians  who  do  their  share  of  the 
merry  making.  The  complete  cast  in- 
cludes: Alice  Buchanan,  William 
Macauley,  Zeda  Reed.  Richard  Ellers, 
John  Mackenzie  and  C.  Haviland 
Chappell. 

*  *     * 

President 

"Two  Girls  Wanted."  Gladys  Un- 
ger's  interesting  comedy,  lias  the  par- 
ticular appeal.  Its  quaint  humor,  its 
romance  and  its  in  ten-sting  char- 
acters are  appealing.  The  opening 
scene  shows  Marianna  and  Sarah  Mil- 
ler trying  to  do  their  housekeeping  in 
a  trunk  so  that  the  landlady  will  not 
suspect  that  they  are  having  their 
meals  in  one  small  room. 

Four  women  appear  in  this  intro- 
ductory episode.  Leneta  Lane,  Joan 
Warner.  Peggy  Tomson  and  Lillian 
Dean.  They  start  the  play  off  clever- 
ly. The  second  scene  brings  on  the 
men.  the  subject  of  conversation  on 
the  part  of  the  ladies.  Some  unusual 
situations  occur. 

Harvey  Stephens.  Karl  Lee.  Tho- 
mas Brower  and  John  O'Hara  have 


the  principal  male  roles.  Symona 
Boniface  is  quite  a  vamp  and  society 
idler.  Dorothy  LaMar,  Lloyd  Mon- 
roe and  Henry  Caubisens  complete  the 
list  of  players. 

*  *     * 

Orpheum 

An  all-new  quadruple  headline  bill 
will  be  offered  at  the  Orpheum  Thea- 
tre for  the  week  beginning  Saturday 
matinee,  including  such  popular  at- 
tractions as  Yvette  Rugel,  the  dis- 
tinguished prima  donna  who  will  have 
a  program  of  songs;  "Maddocks 
Tricks,"  a  company  of  singers  and 
dancers  featuring  Wally  Crisham, 
Josephine  Fontaine  and  Rotunno 
Brothers  with  Beatrice  Hoover,  Willy 
Pears,  Billye  Lambert,  Elizabeth 
Hausman,  Betty  Marchante,  Hildreth 
Judkings,  Marion  Le  Barre,  Mona 
Leonardo,  Lucy  Hughes  and  Harry 
Shipley;  Eddie  Conrad,  the  popular 
dialect  comedian,  with  Marion  Eddy 
in  a  new  comedy  skit  called  "Whoo- 
Haa" ;  and  George  Wiest  and  Ray 
Stanton  in  "A  Little  Rhyme  and  Less 
Reason,"  with  Gladys  Gerrish,  Allen 
Forrest,  Idyle  Shaw,  Sandro  Straal 
and  Elsie  Davis  presenting  "Eye  and 
Ear  Entertainment." 

Other  features  will  be  Harry 
Kahne,  mentalist,  offering  new  mental 
achievements;  Gus  Bartram  and 
Vertner  Saxton,  the  Kentuckians,  in 
"A  Cycle  of  Songs":  and  the  Bel- 
mont Boys  and  Jerry,  presenting  a 
novelty  turn. 

*  *     * 

Cranada 

"Out  All  Night"  will  be  on  the 
screen  at  the  Granada  Theater  this 
week  with  Reginald  Denny  the  star. 
The  picture  is  tilled  with  laughter 
and  thrills  with  .Marion  Nixon  play- 
ing opposite  Denny. 

Some  clever  situations  arise  in  the 
picture  with  a  number  of  daring  epi- 
sodes in  the  plot.  William  Seiter,  who 
directed  most  of  Denny's  pictures, 
was  director  of  this  photoplay. 

"The  Foursome"  a  quartet  of  sing- 
ers and  dancers,  will  lie  headlined  as 
Fanchon  and  Marco  features  for  the 
stage.  Frank  Jenks.  leading  the  Syn- 
co-Symphonists,  supplies  the  music 
and    also    does    several    comedy    solo 

numbers. 

*  *     * 

Imperial 

"Cheating  Cheaters"  will  be  screen- 
ed at  the  Imperial  Theater  starting 
Saturday  with  Betty  Compson.  Ken- 
neth Harlan.  Eddie  Gribbon.  Lucien 
Littletield  in  the  principal  roles. 

The  story  is  about  two  bands  of 
high  class  crooks.  A  romance  runs 
its  way  through  the  plot  and  there 
is  many  a  laugh  as  well  as  any  num- 
ber of  thrills  to  add  interest  to  the 
theme. 

(Continued  on  page   11) 


New  life,  new  color  for 
your  living  room 

cA  modern  principle  in  floor  and  table  lamp 
construction  improves  home  lighting 

Soft,  mellow,  shadowless  light  evenly 
spread  throughout  the  room — ample  light 
for  the  whole  family  to  read,  write,  sew 
or  play  cards — light  that  brings  out  the 
rich  colors  of  draperies  and  furniture — 
light  that  is  kind  to  your  family's  eyes. 

Such  lighting  is  now  possible  through 
a  new  principle  in  floor  and  table  lamp 
construction.  This  new  principle  banishes 
the  harmful  gloom  and  glare  that  is  so 
common  with  ordinary  lamps. 

The  ^w  'Principle 

The  silk  shade  rests  on  an  inverted 
glass  reflector  which  surrounds  the  bulb 
so  that  direct  rays  from  the  electric  lamp 
can  never  strike  you  in  the  eyes.  It's  this 
reflector  that  saves  your  eyes  and  diffuses 
the  light.  The  result  is  a  single  floor  or 
table  lamp  that  really  lights  a  room. 

Our  representative  would  gladly  dis- 
cuss home  lighting  with  you.  He'll  tell 
you  about  the  beautiful  new  floor  and 
table  lamps  that  are  designed  after  this 
new  principle  of  lighting. 


"MCinC  SERV1CI" 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  ■  Managed 
by  Calijomians 

223-927 


JtfR 


- 

I.4M.M*    nw     -«■"     ~rr*J     > 

Panama-Pafifi'*    International    Exp««tti«» 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


RADIO 

By  C.  J.  Pennington 


"   \3Cf 


C.  J.  Pennington 
On  the  Air 

Monday,  September  19 — 9  p.  m. 

The  Shell  Neapolitans  are  deserved- 
ly famous,  as  their  program  from  KFI 
at  9  p.  m.  Monday  night  will  prove  to 
those  who  have  not  heard  their  melo- 
dious offering  before.  Originating  in 
the  KPO  studios  in  San  Francisco,  the 
program  is  of  statewide  interest. 

"Hits  and  Bits  of  College  Days" 
will  be  the  title  of  the  program  to  be 
broadcast  over  the  Pacific  Coast  Net- 
work on  Tuesday,  September  20th, 
from  9  to  10  p.  m. 

The  colorful  tunes  of  college  days 
and  those  songs  and  melodies  that  are 
descriptive  of  the  happy  days  of 
school  life,  comprise  this  unique  pro- 
gram. 

At  5  o'clock  on  Wednesday,  Sep- 
tember 21,  KPO  will  be  linked  into 
the  greatest  nation-wide  radio  chain 
yet  to  be  attempted,  and  will  broad- 
cast with  more  than  fifty  other  sta- 
tions the  Fourth  Annual  Radio  Indus- 
tries Banquet  at  New  York  City.  This 
program  will  be  the  most  pretentious 
radio  event  of  the  year,  and  will  last 
four  hours  or  more.  More  than  300 
of  the  nation's  most  noteworthy 
musicians,  artists  and  entertainers 
will  participate.  A  number  of  national 
figures  of  both  the  political  and  indus- 
trial fields  will  present  addresses  dur- 
ing this  great  radio  feature. 
*     *     * 

Henry  Hadley's  legend  of  old 
Japan  "The  Fate  of  Princess  Kiyo," 
one  of  his  most  delightful  works,  will 
be  a  KPO  presentation  on  the  evening 
of  Thursday,  September  22,  from  8  to 
9  o'clock.  It  will  be  rendered  by  the 
Caswell  ensemble  of  musicians  and 
artists  who  recently  presented  over 


the  same  station  the  Aimee  Wood- 
ford-Finden  song  cycle  "The  Pagoda 
of  Flowers."  The  Hadley  composition 
contains  a  wealth  of  colorful  music, 
introducing  the  characteristic  Japa- 
nese melodies  throughout. 

*  *     * 

"Courting  on  the  old  Mill  Pond" 
will  be  a  new  feature  on  the  Mem- 
ory Lane  program  over  the  Pacific- 
Coast  Network  of  stations  Friday, 
September  23,  between  9  and  10  p.  m. 

The  scene  on  the  mill  pond  will  be 
represented  in  songs  and  descriptive 
music  reminiscent  of  the  old  days  and 
will  be  heard  during  the  middle  part 
of  the  hour. 

Some  of  the  songs  this  evening  are 
"Down  in  Jungle  Town,"  "Every- 
body's Doing  It,"  "He  Walked  Right 
in  and  Walked  Right  Out  Again," 
and  "Dearie."  Descriptive  pieces  by 
the  orchestra  will  include  "At  the 
County  Fair,"  "The  Local  Train"  and 
"The  Horse  Race." 

*  *     * 

Arrangements  to  broadcast  all  the 
games  from  the  University  of  Cali- 
fornia Memorial  Stadium  and  Stan- 
ford Stadium  were  made  earlier  in  the 
year  with  the  athletic  managements 
of  both  colleges.  The  contracts  also 
include  the  broadcasting  by  KPO  of 
any  important  post-season  games 
which  are  planned  at  the  conclusion 
of  the  Pacific  Coast  Conference 
Schedule. 

Sept.  24 — California  vs.  Santa 
Clara  at  Berkeley— KPO. 

Oct.  1— Stanford  vs.  St.  Mary's  at 
Palo  Alto— KPO. 

Oct.  8— California  vs.  St.  Mary's  at 
Berkeley— KPO. 

Oct.  15 — Stanford  vs.  University  of 
Southern  California  at  Palo  Alto  — 
KPO-KFI. 

Oct.  22— Stanford  vs.  Oregon  Ag- 
gies at  Portland— KPO. 

Oct.  29— California  vs.  U.  S.  C.  at 
Los  Angeles— KPO-KFI. 

Nov.  5 — Stanford  vs.  Washington 
at  Seattle— KPO. 

Nov.  12 — California  vs.  Washing- 
ton at  Berkeley— KPO. 

Nov.  19 — California  vs.  Stanford  at 
Palo  Alto— KPO-KFI. 

*  *  * 

Anti-bang  Revolver — Philip  —  "I 
hate  those  revolving  doors/' 

Morris — "So  do  I.  You  can't  slam 
them  when  you're  mad." 

— Princeton  Tiger. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO — 454 
Sunday.  September   18 

12    noon   to    1 :00   p.   m. — Church   service. 
5:00    to    6:00    p.    m.— Organ    recital. 
fi:00   to  6:30  p.  m. — Talk. 
6:30  to  7:30  p.    m.— Twilight  recital. 
S:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 
Monday.  September   19 

7:00   to   8:00   a.    m.      Seal    Rock   program. 
x  :00  to  9:00  a.  m.— Musical  program. 
10:00   to    11:00   a.    m.— Musical    program. 
11:00  lo  11:30  a.  m. — Household  hints. 
11:30    to    12:00    noon— Amateur    tryouts. 
12:00  to  1:00  p.   m.— Sherman.  Clay  program. 
4:30  to  5:15  p.   m.— Organ   recital. 
5:15    to   5:15    p.    m. — Mac  and    his  gang. 
5:45   to  6:20   p.   mfl — -Joe   Mendel  and    Pep   Band. 
6:20  to  6:30  p.   m. — Stage  and  screen,  police  reports. 
6:30    to    7:00    p.    m. — The   Cecilians. 
7  :00  to   7  :30    p.    m. — Mark    Hopkins   Dance    Orchestra. 
8:00   to    10:00    p.    m. — Blue   Monday  Jamboree. 
10:00  to   12:00   p.   m.— Mark    Hopkins   Orchestra. 
Tuesday.   September   20 
7:00   to  8:00   p.    m.— Seal   Rock    program. 
8:00    to    9:00    a.    m.— Musical    program. 
10:00  to  11:00  a.   m. — Musical  program. 
11:00  to   11:30  a.   m.— Doings  of  Dorothy. 
11:30  a.   m.  to   12:00  noon — Amateur  tryout  program. 
12:00  to  1  :00  p.  m. — Sherman,  Clay  concert. 
4:30    to    5:30    p.    m.— Organ    recital. 
5:30    to   6:20    p.    m. — Mac  and   his   gang. 
6:20    to   6:30   p.   m. — Stage   and   screen. 
6:30    to  7:00    p.    m. — The    Cecilians. 
7:00  to  7:30  p.  m. — "Investment  Securities." 
8:00  to  S:30  p.  m.— KFRC   Radio  Movie  Club. 
8:80  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 
9:30  to  12:00  p.  m.— Mark   Hopkins  Dance  Orchestra. 
Wednesday.  September  21 
7:00   to    8:00    p.    m.— Seal    Rock    program. 
8:00  to  9:00  a.  m. — Musical   program. 
10:00    to    11:00   a.   m. — Musical   program. 
11:00  to   11:30  a.    m.— Household    hints. 
11:30  to   12:00  noon — Amateur  tryout  period. 
12:00  to  1:00  p.  m. — Sherman,  Clay  concert. 
4:30   to  5:30  p.  m. — Organ   recital. 
5:30   to  6:20   p.  m. — Mac   and    his    gang. 

S:2fl   to  8:80   p.   m. — Stage  and  screen. 
6:30  to  7:00  p.  m. — The  Cecilians. 
7:00    to   7:30   p.   m. — Mark    Hopkins   Orchestra. 
8:00   to   9:00  p.  m. — Maxwell    House  Coffee   program. 
9:00    to    10:00    p.    m. — Program    by   Sherman,    Clay    & 
Company. 

10:00    to    12:00    p.    m. — Walter    Krausgrill's    orchestra. 

Thursday.  September  22 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11:00  a.  m.— Musical  program. 

11:00    to    11:30  a.    m. — Doings   of   Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12:00  to   1:00  p.   m. — Sherman.  Clay  program. 

4:30  to  5:30  p.   m.— Organ  recital. 

5:30    to    6:20    p.    m.— Mac    and    his    Gang. 

6:20  to  6:30  p.  m. — Madame  Marie's  beauty  talk. 

6:30  to  6:50   p.  m. — The  Cecilians. 

6:50  to  7:00  p.  m. — Stage  and  screen. 

7  :00  to  7  :30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9:00  to  10:00  p.  m. — An  hour  with  Rose  Florence. 

10:00  to  12:00  p.  m.—  Mark  Hopkins  dance  orchestra. 

Friday.  September  23 

7:00   to   8:00    p.    m. — Seal    Rock    program. 

8:00  to  9:00  p.  m. — Musical  program. 

10:00   to    11:00   a.    m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-mnkers. 

11:30    to    12:00    noon — Amateur    tryouts. 

12:00  to   1:00  p.  m. — Sherman,  Clay  program. 

3:30   to   4:30    p.   m. — Student  hour. 

1:30    to    5:30    p.    m. — Organ    recital. 

5:80   to   6:20   p.    m.— Mac  and   his   gang. 

6:20   to  6:30    p.   m. — Stage  and  screen. 

6:80    1"    7:00    p.    m. — Art    Moral    program. 

7:00   to   7:30  p.   m. — Mark   Honkins   dance  orchestra. 

8:00   to  9:00    p.   m.— Musical    Educational    Series. 

9:00  to  10:00  p.  m.— Walter  Krausgrill's  Orchestra. 

10:00  to   12:00   p.   m. — Mark  Hopkins  dance  orchestra. 

Saturday.    September   21 

7:00   to   8:00    a.    m.  -   Seal    Rock    program. 

8:00   to  9:00   p.    m.— Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45  a.    m. — Amateur  tryouts. 

1 1  :  16     u»     12 :00    noon — Announcements    of    Sunday 
church    sermons. 

12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 

1:00    to    5:30    i'.    m.— Hotel    Mark    Hopkins    Orchestra. 

5:30    to    6:20    p.    m. — Mac    and    his    gang. 

6:20   io  6:80   p.    m.— Stage  and  screen. 

6:30   to  7:00   p.  m. — The  Cecilians. 

7:00    to    7:30    p.    m. — Mark    Hopkins    dance    orchestra. 

s  :00    p.    m.    to    1 :00    a.    m. — Mark    Hopkins    dance   or- 
chestra. 


September  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


KYA— PACIFIC    BROADCAST    CORP. 
SAN  FRANCISCO— 309.1 

Sunday,   September  18 

11 :00    a.    m. — Church    services. 

7  :45  p.  m. — Church  services. 

Monday,  September  19 

7:00  to  8:00  a.  m.— Golden  Gate  Crier. 

8:00   a.    m. — Correct  time. 

12:30  to  2:00  p.  m. — Clift  Concert  Trio. 

6:30   to  6:30   p.   m. — Golden  Gate  Crier. 

6 :30    to    7  :00    p.    m. — Prize    package    period. 

7:00  to  7:30  p.  m. — Clift  Concert  Trio. 

8:00  to  10:00  p.  m. — Studio  program. 

10:00   to    11:00   p.    m. — The  Golden   Gate  Amphions. 

11:00  p.   m.— Correct  time. 

Tuesday,   September   20 

7:00  to  8:00  a.  m—  Golden  Gate  Crier. 

8:00    a.    m. — Correct  time. 

10:30    to    10:45    a.    m. — Diet    and    health    talk. 

12:30    to   2:00    p.    m—  Clift   Hotel    Concert  Trio. 

4:00  to  5:00  p.   m. — Studio  program. 

6:30  to  7:00  p.  m. — Golden  Gate  Crier. 

7:00  to  7:15  p.  m. — "Magazine  on  the  Air." 

7:15   to  7:30  p.   m  —  Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m. — Studio    program. 

10:00   p.   m. — Correct  time. 

Wednesday,  September  21 

7  :00    to    8  :00    a.    m.— Golden    Gate   Crier. 
8:00    a.    m. — Correct   time. 

12:30    to    2:00   p.   m. — Clift   Hotel    Concert    Trio. 

5:30    to    7:00    p.    m—  Golden    Gate    Crier. 

7:00  to  7:30  p.   m. — Clift  Hotel    Concert  Trio. 

8:00    to    10:00    p.    m.— Studio,   program. 

Thursday,  September  22 

7:00  to  8:00  a.   m.— Golden  Gate  Crier. 

8:00  a.   m. — Correct  time. 

12:30   to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 

6:30   to  7:00  p.   m.— Golden   Gate  Crier. 

7:00    to    7:30    p.    m.— Clift    Hotel    Concert    Trio, 

8:00    to    9:00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
9:00  to   10:00   p.    m. — The   Clarion  Trio. 
Friday,  September   23 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8:00    a.    m. — Correct    time. 
10:30  to    10:46  a,  m. — Diet  and   health    talk. 
12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
5:30  to  7:00  p.    m.—  Golden    Gate   Crier. 
7:00  to   7:30  p.   m. — Clift  Hotel    Concert  Trio. 
8:00   to   9:00    p.    m. — Studio   program. 
9:00  to  10:00  p.   m— KYA  artists. 
10:00    p.    m. — Correct   time. 
Saturday,   September  24 
7:00    to    8:00    a.    m.—  Golden    Gate    Crier. 
8:00    a.    m. — Correct    time. 

12:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 
5:30   to  7:00   p.    m.— Golden   Gate   Crier. 
7:00  to  7:30    p.    m.— Clift  Hotel    Concert   Trio. 
8:00   to    10:00    p.    m.-  Studio   program. 
10:00    p.    m. — Correct   time. 

KPO— HALE    BROTHERS    AND    THE    CHRONICLE 
SAN   FRANCISCO— 422 

Sunday.   September   18 

2:46  to  4:80  p.  m. — Broadcast   of   baseball    game. 

5:00    to    6:00    p.    m.      Twilight    hour. 

6  :00  to  6  :80  p.  m.-    Stales    Restaurant    orchestra. 

6:30  p,  in. — Baseball    BCOreS. 

i5  :;ir>  to  s:.'iri  p.  m.— Palace   Hotel  concert   orchestra. 

8  :86  to  10:00  p.  m.— Fairmont  Hold    concert    orchestra. 
Monday,  September    19 

6  :45,  7  :16  and  7  :46  a.  m.     Health    exercises, 
8:00  to  9:00  a.  m.-  Sperry    Flour  happy    hour. 
10:30  to  10:46  a.  m.     Ye  Towne  Cryer  service 
11:30    to    12:50    p.    m. — Kane's    Hawaiian*. 
12  noon     Time  signals,  Scripture  reading. 

12:50  p.  m.-    Stock    market    quotations, 

I  :00  to  2  :O0  p.  m.     Fairmont    Hotel   concert   orchestra. 
B:80  to  5 :30  p  m,     Palace    Hotel   concert   orchestra. 

6:30  to  6:00  p.  m.    Children's    hour. 

6  I'll  to  6    30  p.m.       Ye    Towne    Cryer    service. 

8:80  i"  i  :0Q  p.  m.     states  Restaurant   orcl 

7  :00  to  7  :80  i>.  m,      Fairmont     Bote)    concert    orchestra. 

00  p  m      n\ 

8:00  to  9:00  p.  m.    -Program  by  National  Broai  least  ing. 

&:0Q  to  io:oo  p.  m.     Prog-ram    for    Shell    Company    of 

California,   KFO-KFI. 
10:00  p.  m,  to  11'  midnight    -KFO'a    variety    hour. 
Tuesday,    September    20 

,  :  16  and  7:46a.  m,     Health    exercises. 
8 :00  to  9 :00  a.  m.     Sparry   Flour  happy  hour, 
lo  j00  to  10:30  a,  m.     Domestic  economist. 

;  a.  m      Y7«  Towne  fryer  service, 
11:80  to  12:60  p.  m,     Kane's  Hawaitai 
IS  noon     Time  signals    Scripture  reading. 
12:60p.m.    stock  markel 

1 :00  to  2 :00  p.  m.     Fatrmonl    Hotel   concert   orchestra. 
B  :46  to  4  :80  p.  m,     Broadcast   of  baseball  game. 

i    m.     Palace   Hotel  concert  orchestra. 

1 :00  p.  m,     Children's  hour. 

6 :00  to  6 :80  p.  m.     Ye  Towns   Cryer  service. 

m.     States    Restaurant    orchestra. 
r  :30  p.m.      Fairmont     Hotel    concert    orchestra. 
I  tofi  :00  p   m      DX 
B  >00  to  8  :S0  p.   n.-Din  <  :  taott. 

BsSO  to  »:00  i>.  m.     Organ  recital. 

L0:00  p    n.      National  Broadcasting  Company. 
10:00  to   11:00  p.m.      Palace    Hotel    dance   orchestra. 
Wednesday .   Septrmher   21 

a,  m.     Health    sxerc 

happy   hour. 

II  :30  to   12:60  p    m.      Kane's  Hawaiians. 
12  noon     Time  signals.    Scripture   reading. 

Stock   market   quotat 
nv      Fairmont     Hotel    concert    orchestra. 


2  :45  to  4  :30  p.  m. — Broadcast  of   baseball   game. 
4  :30  to  5  :30  p.  m. — Palace   Hotel  concert  orchestra. 
6  :30  to  6  :00  p.  m.— Children's  hour. 
6  :00  to  6  :30  p.  m. — Ye  Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.  m.-DX. 

8:00    to    9:00    p.    m. — Atwater   Kent   Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11 :00  p.m. — States   Restaurant  orchestra. 

Thursday,  September  22 

6  :45,  7  :15  and  7  :45  a.  m. — Health   exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m.— Domestic    economist. 
10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 
11:30  to   12:50  p.   m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12:50  p.m. — Stock  market  quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m. — Broadcast  of  baseball   game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.m. — DX. 

8:00  to  9:00  p.  m. — Caswell  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m.— Palace  Hotel  dance  orchestra. 

Friday.  September  23 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 
10:45  a.  m.— Ninon,  fashion  critic. 

11:30  a.    m.   to    12:45    p.   m.— Kane's   Hawaiians. 

12  noon— Time  signals.   Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1 :30  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m. — Broadcast  of  baseball   game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 
6:30  to  7:00  p.  m. — States    Restaurant  orchestra. 

7  :00  to  7  :20  p.  m. — Book   review. 

7  :20  to  7  :30  p.  m. — Sports-on-the-air. 
7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m. — Program,  the  Calpet  orchestra. 
9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
10  :00  to  11 :00  p.  m. — States    Restaurant  orchestra. 
Saturday,  September  24 
G  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic  economist. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 
11:30  to  12:50  p.   m— Kane's  Hawaiians. 
12  noon — -Time  signals.   Scripture    reading. 
12:50  p.m. — Stock    market    quotations. 

1  :00  to  2  :00  p.  m.— Fairmont    Hotel    concert    orchestra. 

2  :ir>  to  i  :3o  p.  m.     Broadcast  of  baseball  games. 

4  :80  to  6  :3o  p.  m.-  -Palace   Hotel   concert   orchestra. 

5  :80  i"  6 p.  m.     Children's  hour 

6:00  to  6:110  p.  m.  — Ye    Town,-    Cryer    service. 

B  ;80  lo  7  :00  p.  m. — States    Restaurant    orchestra. 

7  :S0  to  8:00  p.  m.-DX. 

B:00    to  0:00    p.    m.      National    Mroadcasting   Company. 

'l:iio    (0    11:00    P.    "i        KPO    Dance    Orchestra. 

ii:oo  to   12:00  p.   m.     Palace  Bote)   Dance  Orel 


KFWI— RADIO    ENTERTAINMENTS.     INt 
SAN   FRANCISCO— 267 

Sunilio,    September    1- 

12  :80  to  i  :S0  p.  m.     Organ  recital. 
p.  m,    church  sen 

9:00  to  10:00  p.  m-   Laura    Ellen    Windsor    and    pupils. 
10  :00  to  12  :00  p.  m.— ciyle  Cooper's  orchestra. 

Monday.    September    19 

to     10  ;-7    a.    m.      Breakfast     program. 
0  10:30  a.  m.      I  QST    reports. 

10:30    to    11:00    s.    m.      Fashion     hints, 

I  1  lOO  to  12  :00  m-      Organ   recital. 

i  :00  p.  m.  —  Luncheon    program. 
4  :00  to  O :00  p.  m.-    KFWI    tea    party. 

6  :00  to  5  iSO  p.  m.      Construction    reports. 

B  :Sfl  to  G  ;00  p.  m.      Theatrical    announcements. 

I  no  p  m.     Dinner  how  concert. 
bo  7  :15  p.m.-  Sports  by  Geo.  T.  Davis. 
7:16  to  7  iSO  p.  m.     Advertising  talk. 

8:00   p.   m.     Clyde  Cooper*!  orchestra. 

I  les.   Taylor  and  Clem  Kennedy. 
•  10  :00  p.  m.— Darneille  Sisters. 
10:00  p.m.      Weather   and    police   report*. 
10  :0S  to  12  :00  p,  m. — Clyde    Cooper's    Roof  Garden    or- 
chestra. 
Tuesday.    September   20 

7  :00,  7  :30  and  B  :00  a.  m. —  Health    exercises. 

n    a.    m.      Breakfast    program. 
to  10  :S0  a.  m.— U.    S.    weather    reports. 
10  :30  to  11  :00  a-  m.-  Beauty    hints. 

■  p.  m.    -Musical    luncheon    program, 
m. — Organ   recital. 
I  :M  p.  m. —  Ouuatrj 
1 :30  to  t  :00  P-  m. — OownU    tVin.   piano  and   banjo. 
m    — Construction   reports. 
m. — Theatrical   announcements. 
m. — Omner  hour   concert. 
7  :1S  p.  m.-  Sports  by   Geo.  T.  Davis. 

m       KFWI    Builders  of   Progress  Club. 
9  :M  p-  m. — Clyde    Cooper's  orchestra. 

m.— Barnes    Vaudeville    Agency. 
Ti  Weather  and    police   reports. 
0  U  :00  p.  m.— Clyde  Cooper's   orchestra. 

II  :00  to  \2  M  P-  m.  —  Zexi  Black's  mysterious  hour. 
Wednesday.   September   21 

7  :0O.  7  ;30  and  S  :00  a.  m.—  Health    exercises. 


8:20    to    10:27    a.   m. — Breakfast   program. 

10:27  to  10  :30  a.  m.—U.    S.    weather   reports. 

10:30  to  11:00  a.m. — Cynthia    Grey's    column. 

11:00  to  12:00  m. — Organ   recital. 

12  :00  to  12  :30  p.  m. — Luncheon    program. 

12  :30  to  1 :00  p.  m.— Organ  recital. 

1 :00  to  1 :30  p.  m.— Country  store. 

5  :00  to  5  :30  p.  m.— Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Louis  Donato  and   Jack  Kelsey. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :30  p.  m. — Studio  program. 

8:00  to  9:00  p.  m. — Clyde  Cooper's  Orchestra. 

9  :00  to  10  :00  p.  m. — Clifford    Schneider,  baritone. 
10:00p.  m. — Weather  and   police  reports. 
10:03  to  12:00  p.  m. — Clyde   Cooper's    orchestra. 
Thursday,  September  22 

7  :00,  7  :30  and  8  :00  a.  m. — Health    exercises. 
8:20   to    10:27   a.   m.— Breakfast   program. 
10:27  to  10:30  a.  m.—  U.    S.   weather   reports. 
10:30  to  11:00  a.  m. — Fashion  hints  by  Babette. 
12:00  to  12:30  p.  m.— Luncheon  program. 
12:30  to  1 :00  p.  m. — Organ    recital. 
1 :00  to  1 :30  p.  m. — Country  store. 
4:00  to  5:00  p.  m. — KFWI  tea  party. 
5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m.— Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 
7:00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7:30  p.  m. — Kenneth  A.   Millican. 
8:00  to  9:00  p.  m.— Studio  program. 

9:00  to  9:30  p.  m. — Gloria   Del    Rae. 

9:30  to  11:00  p.  m.— Bill    Bennett. 

11 :00  to  12  :00  p.  m. — Clyde   Cooper's   orchestra. 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

Friday,  September  23 

7  :00.  7  :30  and  8  :00  a.  m. — Exercise  hour. 
8:20   to    10:27    a.    m. — Breakfast    program. 
10:27  to  10:30  a.  m. — U.    S.    weather   reports. 
10:30  to  11:00  a.  m.— Beauty   hints. 

11  :00  to  12:00  m. — Organ    recital. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 
12  :30  to  1  :00  p.  m.— Organ  recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1  :30  to  2  :00  p.  m. — Cowell  Dein.   banjo  and  piano. 

4  :00  to  5:00  p.  m.— KFWI   tea  party. 

5  :00  to  5  :30  p.  m.— Construction    reports. 

6  :80  to  15 :00  p.  m. —  Theatrical   announcements. 
1    io   7  :00   p.   m.    -Program. 

7:00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:16    to    7  :30    p.    m.     Talk. 

B  :O0  to  9  :O0  p.  m. — Clyde   Cooper's  orchestra. 
9:00  to  10:00  p.  m. — California  Sunshine  Boys. 
10:00p.m. — Weather   and    police   reports, 

10  :03  to  12  :00  p.  m.     Clyde    Cooper's   orchestra. 

12:80   p.   m.    -Luncheon   program. 
Saturday.    Septemher   2\ 

:80  and  8  :00  a.  m.— Exercise  hour. 
-  :S0  to  !0:27  a.  m.— Musical    breakfast  program. 
10:27  lo  10:30  a.  m,      \' .    S.    weather    reports. 
10:80  to  11  :00  a.  m.  -  Cynthia  Grey's  column. 

12:80  p.  m.     Luncheon  program, 

D.      Organ    i 

i  :00  to  l  :80  p.  m.     Countn 

6  :00  to  6  :80  p.  m.      Construction     r-  i 

5  >80  to  8  :00  p.  tn.     Thsatrlcal  announcements. 
i00  p.  m.     Dinner  hour  concert. 

T  :00  to  7  >16  p.  m.  Qeo.  T.  Davis. 

7:16  to  7:80  n.  m.— Geo,    Taylor   and  Clem    Kennedy. 
p.m. — Athena    Alexandroff,   soprano. 
:     m.      Clyde   Cooper's   orchestra. 
,    m.      KFWI   hour  of  mirth   . 


We 

Feature 

Archery 

Equipment 


♦'California 

K$dporfdhqp 

474  POST  STREET 

M\  FRANC1SO      C  M-IF. 


JO 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


improving 
sanfranc/sc0 

r      BYLLESBV 1  i 


2|  Market  |g 


Barrier  sign  used  by  track  department 
of  Market  Street  Railway  Company 

Samuel  Kahn, 
President 


—    NOW    IN    OUR    30TH    YEAR    — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special  Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary   Street 

Phone  Kearny  2866 
San  Francisco 


KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 

Monday,  September   19 

5 :00    p.    m. — Martha    Lee. 

5:30    to    6:30    p.    m. — Brother    Bob's    club;    Boy    Scout 
program. 
7  :00  to  7  :30  p.  m. — Amusement  information. 
8:00   to    9:00    p.    m. — Special    program. 
9:00  to  10:00  p.  m. — Weekly    meeting   of    Lake    Merritt 

Ducks. 
Tuesday,    September   20 


1 :45  p.  m. — Baseball. 

6  :30  to  6  :30  p.  m. — Brother  Bob. 

7  :00    to   7  :30   p.    m. — Amusement    information. 
8:00  to  9:00  p.   m. — Program. 
Wednesday,  September  21 

2:45  p.  m. — Baseball. 
6:00  p.  m. — Martha  Lee. 

6  :30  to  7  :00  p.  m. — Athen    Athletic    club    orchestra. 

7  :00    to   7  :30    p.   m. — Amusement    information. 
8 :00  to  9  :00  p.  m. — Educational    program. 

9  :00  to  10  :00  p.  m. — Special  program. 

Thursday,  September  22 

2:45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

7:00    to    7:80   p.    m. — Amusement    information. 

Friday,  September  23 

2:45  p.  m. — Baseball. 

5:00  p.   m. — Martha   Lee 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7:00    to   7:30    p.   m.— Amusement    information. 

8:00  to  9:30   p.   m. — Special    program. 

9  :30  to  10  :30  p.  m. — Athens    Athletic    club    orchestra. 

Saturday.  September  24 

2:15   p.   m. — University  of  California   vs.   Santa  Clara 

football. 
7:00    to   7:80   p.    m. — Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday,  September   18 

11:00    a.    m. — Church    service. 

4  :00    p.    m. — Vesper   service. 

5:30  to  6:30  p.  m. — National    Broadcasting  Company. 

6:30  to   7:30  p.   m. — Bem'B  Little  Symphony. 

7:30  p.m. — Weather  and  baseball. 

7:35   to  9:00   p.   m. — Church  service. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday,  September  19 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30,    weather:    1:00,    weather;    1:03.    S.    F.    stocks; 

1:08,  N.  Y.  stocks. 
4:00  to  5:00  p.  m. — Hotel  St.  Francis  dance  orchestra. 
5:30  to  6:00  p.m.— KGO    Kiddies'    Klub.- 
6:00  to  6  :45  p.  m. — Stanislas    Bern's    Little    Symphony. 
6:45    p.    m. — "What's    Happening    in    the    World." 
7:03.    weather;    7:06,    baseball;    7:08.    S.    F.    produce. 

grain,    cotton:    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.  stocks    (closing I. 
8:00  to  9:00  p.   m. — National   Broadcasting  Company. 
9:00  to  9:20  p.  m. — "Chats   About  New  Books." 
Tuesday,   September   20 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,     weather;     1:00,    weather;     1:03,    S.     F.    stocks; 

1  :08.  N.  Y.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00  to  5:00  p.  m. — Hotel  St.  Francis  orchestra. 

6  :00  to  6  :55  p.  m. — Stanislas    Bern's    Little    Symphony. 
6:55,  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m.— (Oakland    studio)— The    Pilgrims. 
9:00  to  10:00  p,  m. — National  Broadcasting  Company. 
10:00  to  11  :00  p.  m. — National  Broadcasting  Company. 
Wednesday,  September  21 

11:30    to    1:00    p.    m. — Hotel    Leamington    concert. 
12:30,    weather;    1:00,    weather:    1:03,    S.    F.    stocks; 

1  :08  N.  Y.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00    to    5:00   p.    m. — Hotel    St.    Francis    orchestra. 
6:00  to  6:30  p.  m. — Bern's  Little  Symphony, 
6:30.   weather;  6:83,   baseball. 
6:35  to   7:30   p.   m. — Farm   program. 
s:00    to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to   12:00  p.   m.— Lynn    Pryor's   Orchestra. 
Thursday.  September  22 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,    weather;    1:00.    weather;    1:03,    S.    F.    stocks; 

1 :0S,  N.  Y.  stocks. 
2:00  to  3:00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
4:00   to   5:00   p.    m.—  Hotel    St.    Francis    Orchestra. 
5:00    to    6:00    p.    m. — "Friend    to    Boys." 
6:00  to  6:30  p.  m.— Bern's  Little  Symphony. 
6:30  to  7:00   p.    m. — National    Broadcasting    Company. 

7  :00.    news  ;    7  :03.    weather  :    7  :06,    baseball  ;    7  :08.    S. 

F.  produce,  grain,  cotton;  7:16.  S.  F.  stocks  i  clos- 
ing) ;    7:23.  N.    Y.   stocks    (closing). 

8:00  to  9:00  p.  m.— KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  12:00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 

Friday,  September  23 

11:10   a.   m.— Homemaking  talk. 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 

12:30,  weather;  1:00,  weather;  1:03.  S.  F.  stocks; 
1  :08.  N.  Y.  stocks. 

4  :00  to  5  :00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 


5:30  p.  m. — Wise  man   from   the  Land-O-Health. 

6:00  to  6:45  p.  m. — Bern's    Little  Symphony. 

6:45  to  6  :55  p.  m. — "Weekly  Financial   Review." 

6:55.  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing); 
7:23,  N.  Y.  stocks    (closing). 

8  :00  to  9  :00  p.  m.— Western    ArtiBt   Series. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11:00  p.  m. — National  Broadcasting  Company. 

11:00  to  12:00  p.  m. — St.  Francis  Dance  Orchestra. 

Saturday,  September  24 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30,  weather;  1:00,  weather;  1:03,  S.  F.  stocks; 
1 :08,  N.  Y.  stocks. 

4:00  to  5:00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

6:00    to    7:00    p.    m.— Majestic    Ball    Room    Orchestra. 

7:00    to    7:15    p.    m. — Weather,    news,    market   reports. 

7  :15   to   7  :30    p.    m. — Weekly   sport    review. 

8:00   to  9:00   p.  m.- — National   Broadcasting  Company. 
10:00  p.m.  to  1:00  a.  m.— Wilt    Gunzendorfer's    Band. 

KFI— EARLE    C.    ANTHONY,    INC 
LOS    ANGELES — 168   METERS 

Sunday,   September   18 

10  :00    a.    m. — Morning   services. 

11  :00   a.    m. — Church   services. 

5:30    p.    m.— National    Broadcasting    Company. 

6  :30   to   7  :00    p.    m.— Boris   Myronoff,    concert    pianist. 

6:58  p.  m. — Father   Ricard's   forecast. 

7:00  p.  m. — Aeolian  organ  recital. 

8:00  p.  m. — Packard   classic   hour. 

9 :00    p.    m. — National    Broadcasting    Company. 

10:00    p.    m. — Dolly    McDonald,    blues   singer. 

Monday,  September   19 

5:30   p.   m. — Carl    Hansen,    musical  saw. 

6  :15    p.    m. — Radiotorial. 

6:30    p.    m. — Gamut    male   quartet. 

7:00  p.   m.— Gene  Johnston's  Music  Box  hour. 

8:00    p.    m. — National    Broadcasting    Company. 

9:00  p.   m, — Shell  Company  of  California. 

10:00   p.  m. — Program    by   Meiklejohn    Bros. 

Tuesday,    September    20 

5:30   p.   m. — The  Dragon   Hawaiians. 

G  :15    p.    m. — Music   appreciation    chat. 

6  :30   p.  m. — J.   Walter   Leopold,   pianist-composer. 

7:00   p.   m. — Pal    O'    Mine  Trio. 

8:00  p.  m. — Song  recital  by  Virginia  Flohri 

9:00    p.    m\ — National    Broadcasting    Company. 

10:00  p.  m. — Collegiate  Aeolians  Dance  Orchestra. 

Wednesday,  September  21 

3 :00    p.    m. — National    Broadcasting    Company. 

5:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 

6:15   p.   m. — Radiotorial    period. 

7 :30    p.    m. — Nick    Harris   detective   stories. 

6:30  p.  m. — Packard   Six  Orchestra. 

8:00  p.   m.— Popular  program. 

9:00  p.  m. — National   Broadcasting  Company. 

10:00  p.  m.— Virginia  McCoy,  contra-contralto. 

Thursday.  September  22 

5:30  p.  m. — -Elkin's  and  Hite's  Dixieland  Orchestra. 

6:15    p.   m.— Radiotorial    period. 

6:30    p.    m. —  National    Broadcasting    Company. 

7 :00   p.   m. — Pastel    Trio,    Ira    D.   Morgan,   soloist. 

8  :00    p.    m. — Program    of  semi-classical    music. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern   classical  music. 
Friday.  September  23 

5:30  p,    m. — Program    by  Eugene  Biscailuz. 

G  ;16    p.    m. — Radiotorial    period. 

6 :30    p.    m.  —Clarice    Russell,    blues    singer. 

7:00  p.   m. — Program  by   Paul  Roberts. 

8:00  p.  m. — Dorothy  Alcock,  concert  pianist. 

9:00    p.    m. — National    Broadcasting   Company. 

10:00  p.  m.— Packard    Ballad   Hour. 

Saturday.  September  24 

5:30    p.    m. — Strangers   Social    Club    Orchestra. 

6:15   p.    m. — Radiotorial    period. 

6  :30  p.  m. — Vest  Pocket  program. 

7:00  p.  m. — Henry  Starr,  pianist  and  vocalist. 
7:30  p.   m. — Felipe  Delgado,  Spanish  Baritone. 
8:00  p.  m. — National  Broadcasting  Company. 
9:00    p.   m.— Program    by   Maurine  Dyer. 
10:00    p.    m. — Packard    Radio    Club. 
11:00  p.  m.— KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 

Sunday.   September  18 

7:46    to   8:00    p.    m. — Twilight    Organ    Hour. 

8:00  to  9:30  p.   m. — Evening  services. 

9:30  to    11:00  p.  m.— Concert  orchestra. 

Monday.  September  19 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6:30   to   7:00   p.    m. — KJR   junior  hour. 

7  :00   to    10 :00    p.   m. — Studio    program. 
10  :00    p.    m. — Time    signals. 
Tuesday,    September   20 

6:00    to   6:30   p.   m. — Time  signals,   sports   news. 

6:30   to  7:00   p.  m.— KJR  junior  hour. 

7:00   to  10:00  p.    m. — Studio  program. 

10:00    p.    m. — Time    signals. 

10 :00    to    11 :00    p.    m. — Vic    Meyers'    dance    orchestra. 

Wednesday,  September  21 

6:00   to    6:30    p.    m. — Time   signals,    sport    news. 

6:30  to  7:00  p.   m. — KJR  Junior  Hour. 

7:00  to   10:00  p.  m. — Studio  program. 

10:00   p.    m. — Time  signals. 

Thursday,  September  22 

6 :00    to    6 :30    p.    m. — Time   signals,    sport    news. 


September  17,  1927 


6:30  to  7:00  p.   m. — KJR  junior  hour. 

7:00  to  9:00  p.  m.— Studio  program. 

9:00  to   10:00  p.   m. — Concert  orchestra. 

10:00    p.    m. — Time   signals. 

Friday.  September  23 

8:00  to   6:30   p.    m. — Time  signals,   sport   news. 

6:30  to   7:00   p.   m. — KJR  junior  hour. 

7:00  to  8:00  p.   m. — Studio  program. 

8:00   to  9:00   p.    m. — John   Hopper  trio. 

9:00   to   10:00   p.   m. — Studio   program. 

10:00  p.  m. — Time  signals. 

10:00  to   11:00  p.   m. — Vic  Meyers'  dance  orchestra. 


KGW— MORNING     OREGONIAN 
PORTLAND— 491.5 
Sunday.    September    18 

7:30  to  9:00  p.  m. — Evening   Church   services. 
9:00  to   10:00  p.   m.— N.    B.   C.   program. 
10:00  to  11 :00  p.m.— Little  Symphony  orchestra. 
Monday.  September   19 
6:00  to  7:00  p.  m. — Dinner   concert. 
7:00    to  7:10   p.    m.— Educational    talk. 
7:10  to  7:40  p.  m. — Instrumental  entertainment 
7:40    to   8:00  p.    m.— Travel   talk. 
8:00  to  9:00  p.  m.— N.  B.  C.  program. 
9 :00  to  10  :00  p.  m.— Concert. 
10:00    to    12:00    p.    m. — Dance   frolic. 
Tuesday.    September    20 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:30   to  7:45    p.    m.— Utility  service. 
7:45    to    8:00    p.    m.—  Golf   chat. 
8:00    to   9:00   p.   m. — Educational    program. 
9:00  to  10:00  p.  m.—N.  B.  C.  program. 
10 :00  to  12  :00  p.  m.— Dance  music. 
Wednesday,   September  21 
6:00    to    6:30    p.    m. — Children's    program. 
6:30   p.    m. — Dempsey-Tunney   fight    through    NBC 
7:30  to  7:45  p.  m.— Utility    service. 
8  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m.—N.  B.  C.    Program. 
Thursday.  September  22 
6:00  to  7  :00  p.  m. — Dinner   concert. 
7:00   to    7:30    p.    m.— Good    Humor  orchestra. 
7:80    to    8:00    p.    m.— Concert. 
8 :00  to  9  :00  p.  m.— Concert. 
9:00   to    10:00    p.    m.—N.    B.    C.    program. 
Friday,  September  23 

6  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :80  to  8  :00  p.  m.— Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m. -N.  B.  C.   Program. 

10:00    to    10:30    p.    m.— Concert. 

10:80    Id    12:00    p.    m.      Keep    Growing    Wiser    Order   «.f 

Hool   <>\Ws. 
Saturday,  September  24 
6:00  to  7  :00  p.  m.-    Dinner   concert 

8:00   to   9:00  p.   m. —National    Hrondcnsting   Company. 
10:00  to  12:00  p.  m.    -Dance  music. 


THE  SAN  FRANCISCO  NEWS  LETTER 

California 

"Ben  Hur"  for  which  movie  fans 
have  been  waiting  so  long,  is  the  next 
picture  at  the  California  Theater  with 
Ramon  Novarro  playing  the  part  of 
the  hero  in  General  Lew  Wallace's 
famous  story  and  Francis  X.  Bush- 
man taking  the  part  of  the  wicked 
rival. 

The  chariot  race  in  this  picture  is 
considered  one  of  the  greatest  epi- 
sodes in  motion  picture  production 
and  is  one  of  the  most  exciting  and 
thrilling  scenes  ever  shown  on  the 
silver  sheet.  Thousands  of  extras 
were  employed  in  this  costly  picture 
and  there  are  enormous  throngs  in 
some  of  the  scenes.  Forty-eight 
horses,  twelve  teams,  appear  in  the 
mad  dash  over  seven  laps  of  the  race 

course.  (Continued  on  page  12) 


11 


MADAME  M.  St.  CLAIRE 

EXPERT 

Masseuse 

ELECTRIC    TREATMENTS- 
REDUCING— BUILDING  AND 

GENERAL   BODY    MASSEUR 


275  Turk  Street 


rk,'»e  Fr,ixi 


N.    W.   CORNER 

POLK  and  POST  STS. 


Pleasure's  Wand 

(Continued  from  page  7) 

Warfield 

"Breakfast  at  Sunrise."  featuring 
Constance  Talmadgo  is  the  attraction 
on  the  Warfield  Theater  screen  this 
week  with  the  cinema  star  appearing 
as  queen  of  the  half  world  of  Parisian 
society. 

This  production  is  based  upon  the 
French  play  "In  Dejeuner  de  Soleil" 
by  Andre  Birabeau,  It  lias  been 
adapted  to  the  screen  by  Gladys  Un- 
per,  whose  stage  plays  are  of 
national  and  international  fame.  Gay 
scenes  in  Paris  are  introduced  in  the 
picture  with  pretty  girls  and  cafe  life 
part  of  the  story. 


ASTI COLONY 

Juice  °fih* Grape 

DIRECT    FROM    THE    PRESS    TO    YOUR    HOME 


DO  you  remember  the  Italian  Swiss  Colony's 
delicious  "vintages",  such  as  ASTI  COLONY 
Burgundy  and  Ricsling.from  the  world  famous 
Asti  Vineyards?  How  would  you  like  to  stock 
the  "juice"  of  these  celebrated  vintage  grapes? 

(T  At  our  new.  modcrnlv-cquipped.  sanitary  plant  — 
51  Broadway  we  arc  now  taking  order*  for  the  pure, 
fresh,  unadulterated  "juice"  of  these  Limous  vintage 
grapes  crushed,  stemmed  and  pressed  before  vour  verv 
eves  free  from  unnecessary  sediment— and  delivered  to 
vour  home  at  nominal  cost. 

(  Kearny  Street  cars  number*  16  and  29  will  bring 
von  to  the  door  of  our  plant.  Come  to  see  us  or  phone 
Davenport  9250  for  our  representative. 

ITALIAN  SWISS  COLONY 

51  BROADWAY 
San  Francisco 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write  for  Booklet. 

T.  H.   CORCORAN.  Aeua   Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms  -  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean  Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  Francisco 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 
Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and  Night 

City    Sightseeing $3.00  per  hour 

Shopping:     --------       2.50  per  hour 

Short    Trips.    Taxicab    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


Pleasure's  Wand 

(Continued  from  page  11) 

May  McAvoy,   Carmel  Myers,   Ni- 
gel de  Brulier,  Claire  McDowell,  Kath- 
leen Key  and  Betty  Bronson  are  prin- 
cipals. *     *     * 
Golden  Gate 

Pauline  Starke  and  Ben  Lyon,  in 
the  screen  romance,  "Dance  Magic," 
are  featured  at  the  Golden  Gate  Thea- 
tre Saturday. 

With  the  exception  of  the  two  leads 
the  cast  of  the  picture  was  recruited 
almost  entirely  from  Broadway  stage 
productions.  The  setting  is  Broad- 
way, its  night  clubs,  theaters  and  res- 
taurants. 

On  the  stage  six  acts  of  vaudeville 
will  round  out  the  new  Golden  Gate 
program.  *     *     * 

St.  Francis 

"The  Cat  and  the  Canary"  will  be 
the  picture  at  the  St.  Francis  follow- 
ing "Beau  Geste"  which  has  had  a 
long  run.  Laura  La  Plante  heads  the 
cast  in  "The  Cat  and  the  Canary," 
based  on  the  mystery  play  which  had 
such  a  vogue  at  the  Alcazar  Theater 
not  long  ago.  T  u  1 1  y  Marshall. 
Arthur  Edmund  Carew,  Creighton 
Hale.  Gertrude  Astor  and  Flora 
Finch,  are  in  the  cast.    George  Sieg- 

man,  also,  has  an  important  role. 
*     *     * 

Alhambra 

"White  Gold"  will  be  Saturday's 
screen  story  at  the  Alhambra  with 
Kenneth  Thompson  and  Jetta  Goudal 
the  stars.  "Sensation  Seekers"  will 
be  screened  Sunday  with  Huntly  Gor- 
don and  Billie  Dove,  stars.  "Monte 
Cristo"  comes  to  the  Alhambra  on 
Monday  for  a  run  of  three  days.  John 
Gilbert,  the  star,  with  his  great  part- 
ner, Renee  Adoree  and  Estelle  Tay- 
lor, are  in  the  cast  of  this  Alexander 
Dumas  dramatic  story. 

The  Rudolph  Music  Masters  provide 
musical  entertainment  at  this  popular 
theater  on  Polk  street  near  Green, 
and  for  my  part  I  think  that  they 
have  some  of  the  very  best  music  in 
the  motion  picture  theaters. 


Society 

(Continued  from  page  5) 
Luncheon 

Miss  Marie  Schmidt  entertained  a 
group  of  her  classmates  at  a  luncheon 
at  the  Fairmont  Hotel,  with  a  theatre 
party  following. 

Those  who  enjoyed  the  young  hos- 
tess' hospitality  were:  Misses  Leonore 
Sala,  Barbara  Sala,  Ethel  Goss, 
Gladys  Dowden,  Cecelia  Morgan, 
Helen  Risty,  Irene  Sling,  Catherine 
Stanton  and  Grace  Varellas. 

Miss  Schmidt's  mother,  Mrs.  J.  W. 
Schmidt,  also  entertained  a  few 
friends  at  luncheon,  those  present  in- 
cluded Mrs.  H.  Dowden,  Mrs.  G. 
Soher,  Mrs.  J.  M.  Sala,  Mrs.  C.  J. 
Hinze. 


Bridge-Tea 

The  Phi  Sigma  Sorority  entertain- 
ed at  a  bridge  tea  in  the  roof  garden 
of  the  Hotel  Whitcomb  last  Saturday 
afternoon.  Those  seated  at  the  tables 
were:  Misses  Beriel  Douglass,  Doro- 
thy Beverly,  Noelle  Beatty,  Winifred 
Stringer,  Caryll  Fuller,  Margaret 
Anglim,  Lois  Hirst,  Elinor  Cruse, 
Phyllis  McCutcheon,  Florence  Martin, 
Thelma  Myrick,  Gertrude  Kinne,  Lu- 
cille Saunders,  Amaryllis  Dolenty, 
Maxine  Quimby,  Verona  Harris, 
Hazel  Thullen ;  Mrs.  Willard  Wood. 
*     *     * 

Attractive  Tea 

Miss  Cless  Lee  Chedic  of  Oakland, 
presided  as  hostess  at  a  beautifully 
appointed  tea,  given  at  the  Fairmont 
Hotel  recently,  in  honor  of  Miss  Meta 
Petersen,  who  is  leaving  in  a  few  days 
for  a  year  of  travel  in  Europe.  The 
oval  tea  table  was  artistically  decorat- 
ed with  over-turned  baskets  of  flow- 
ers, pink  and  blue  being  the  color 
scheme  chosen  and  carried  out  in  a 
charming  manner.  The  favors  were 
French  dolls  concealing  betrothal 
cards  of  the  hostess.  Miss  Chedic  and 
Mr.  James  LeRoy  Blackie,  both  for- 
mer students  of  the  University  of 
California  where  the  romance  had  its 
inception.  The  bride-elect  is  a  member 
of  the  Kappa  Delta  sorority  and  of  the 
Prytanean  society. 


Phone   Sutter  3278 

William  Herbst  &  Company 

(Formerly  with   Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,  Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


B. 


IN  THE  SUPERIOR  COURT 

of  the  State  of   California,   in  and  for  the 
City    and    County    of   San    Francisco 

Margaret    Vanderhoogt,    Plaintiff,    vs.    John    W. 
Vanderhoogt,   Defendant. 
No.  1S4626. 

Action  brought  in  the  Superior  Court  of  the  State 
of  California  in  and  for  the  City  and  County  of  San 
Francisco,  and  the  complaint  filed  in  the  office  of 
the   County   Clerk   of  said    City  and   County. 

The  people  of  the  State  of  California  send  greeting 
to:  John  W.  B.  Vanderhoogt,  Defendant. 

You  are  hereby  required  to  appear  in  an  action 
brought  against  you  by  the  above-named  Plaintiff  in 
the  Superior  Court  of  the  State  of  California,  in  and 
for  the  City  and  County  of  San  Francisco,  and  to 
answer  the  Complaint  filed  therein  within  ten  days 
(exclusive  of  the  day  of  service)  after  the  service  on 
you  of  this  summons,  if  served  within  this  City  and 
County;    or    if    served    elsewhere    within    thirty    days. 

The  said  action  is  brought  to  obtain  a  judgment 
and  decree  of  this  Court  dissolving  the  bonds  of  ma- 
trimony now  existing  between  plaintiff  and  defend- 
ant, on  the  grounds  of  defendant's  wilful  desertion 
and  wilful  neglect,  also  for  general  relief,  as  will 
more  fully  appear  in  the  Complaint  on  file,  to  which 
special    reference    is    hereby    made. 

And  you  are  hereby  notified  that  unless  you  appear 
and  answer  as  above  required,  the  said  Plaintiff  will 
take  judgment  for  any  money  or  damages  demanded 
in  the  complaint  as  arising  upon  contract  or  will 
apply  to  the  Court  for  other  relief  demanded  in  the 
complaint. 

Given  under  my  hand  and  the  Seal  of  the  Superior 
Court  of  the  State  of  California,  in  and  for  the  City 
and  County  of  San  Francisco. 

Dated    this    twenty-seventh   day   of  July.    1927. 

H.   I.   MULCREVY.   Clerk. 
By  J.  J.  RAFFERTY,  Deputy  Clerk 
(Seal) 

Austin    Lewis.    473    Mills    Bldg..    San    Francisco, 
Attorney  for  Plaintiff. 


September  17,  1927  THE  SAN  FRANCISCO  NEWS  LETTER 

There  Were  Airships  in  the  50's 


13 


THE    FIRST    CIGAR-SHAPED    BLIMP.    "AVITOR" 

Invented   and   built   in   San    Francisco   by   Frederick   Marriott   Sr.   in   the  early   60's. 
Destroyed   by   fire   in   the   Mechanics'   Pavilion,   where   it    was   exhibited. 


San  Francisco  in  1856  had  a  long  edge  on  Captain 
Rickenbacker  in  stirring  up  residents  with  a  flying  ma- 
chine that  came  to  town.  An  advertisement  in  the  News 
Letter  of  October  6,  1856  sets  forth : 

FLYING  MACHINE— Richardson's   Dove   Bat- 
tery, the  only  machine  ever  perfected  for  flying 
in  the  air,  is  on  exhibition  every  evening  at  131 
Jackson  street  (opposite  Burch's  Hotel)  at  which 
time  the  inventor  will  be  happy  to  explain  the 
same  to  the  ladies  and  gentlemen  of  San  Fran- 
cisco.   Admission  50  cents. 
F.  Marriott,  Sr.,  publisher  of  the  San  Francisco  News 
Letter,  had  familiarized  himself  with  the  various  flying 
machines  then  being  exploited   in   England  and  on   the 
Continent,  and  gave  his  judgment  of  the  San  Francisco 
flying  machine  as  follows : 

"We  were  struck  with  the  similarity  of  the  principle, 
which  corresponds  with  the  machine  patented  by  Mr. 
William  Henson  in  London,  about  eight  years  since,  creat- 
ing at  that  time  a  great  sensation.  The  arrangement  of 
the  detail  is  different,  but  similar  in  object,  although 
there  does  not  appear  any  borrowing  of  ideas  from  one 
to  the  other.  The  action  of  the  tail  of  the  fish  and  the 
bird's  wing,  is  that  of  a  screw  anil  adds  to  the  propulsion 
of  (lie  body,  by  its  vigor  and  rapidity.  Tlie  dove  battery 
of  Mr.  Richardson  consists  of  two  rigid  planes  (placed 
one  over  the  other,  about  four  feet  apart),  of  glazed 
calico,  with  six  sets  of  extended  gull's  wings  place  in 
front   ami  behind  the  planes,  and  these  wings  are  acted 


simultaneously  by  cranks  and  levers,  so  as  to  produce 
the  angle  necessary  for  ascent  or  descent,  striking  the 
air  at  the  same  moment  at  the  pleasure  of  the  navigator, 
whose  seat  is  in  the  center  of  the  machine.  The  principle 
is  the  only  one  which  can  or  will  succeed,  although  we 
opine  that  cylinder  containing  gas,  composed  of  silk  or 
cotton,  will  materially  tend  to  counteract  gravitation. 
Should  a  small  steam  engine  be  found  light  and  powerful 
enough,  no  further  perfection  of  the  machine  is  neces- 
sary. By  running  down  an  inclined  plane,  and  holding  a 
kite,  you  may  be  lifted  off  your  feet;  so  in  this  machine, 
the  pressure  of  the  air.  with  the  velocity  obtained  is  the 
sustaining,  power.  What  is  required  to  take  the  place  of 
the  rigid  expanse  of  a  bird's  wing,  is  a  couple  of  lightly 
framed  Archimedian  screws  fixed  at  file  back  of  the 
planes,  "r  extended  wings,  and  these  screws,  driven  by 
a  small  engine  of  one  man  or  half-horse  power.  Mr.  Rich- 
ardson intends  in  about  three  weeks  having  a  private 
flight  in  the  neighborhood  of  the  North  Beach,  and  we 
think  he  will  lie  enabled  to  fly.  As  the  principle  of  this 
invention  is  the  true  one.  we  shall  lie  glad  to  find  Mr. 
Richardson's  visitors  are  so  numerous  as  will  enable  him 
properly  to  elaborate  at  the  machine  so  novel,  an  inven- 
tion possessing  really  the  only  correct  principle  by  which 
aerial  navigation  can  be  accomplished." 

This  prediction  has  proven  true  of  late  years  and  par- 
ticularly, today,  when  the  marvelous  flight  of  Colonel 
Charles  Lindbergh  across  land  and  sea  has  written  new 
aviation  history  in  the  skies. 


Official    Photoprapr  Army. 

SHBNAMDOAV    OVER    S.    F.    BAY— fiOUHBI     c  VTE    IN     R  tCKGROI  Nt>—  IMS 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


reduced  round  trip 

fares  to  Eastern  points 
JFtart  any  day  this 

tnonth^returnlimit  Oct.Ji* 

LET  our  transporta- 
J  tion  experts  out- 
line your  route  and  fur- 
nish suggested  itinerary 
covering  your  trip.  Com- 
plete information  re- 
garding cost  and  travel 
details  furnished  with- 
out obligation.  Consult 
your  nearest  Santa  Fe 
office. 

Santa  Fe  Ticket  Offices 
and  Travel  Bureaux 

601  MARKET  STREET 

FERRY  DEPOT 

TELEPHONE    SUTTER    7600 


Air  Lines 

By  Lieut.  Blaine  Stubblefield 

An  air- 
plane power 
plant,  r  u  n- 
ning  at  full 
speed,  makes 
a  great  deal 
of  noise,  and 
thus  gives 
the  impres- 
sion that  its 
action  is  ex- 
tremely fast 
and  violent. 
This,  how- 
ever, is  not 
the  case. 
Most  of  the 
noise  is  made 
by  the  propeller  blades  threshing  the 
air.  Aeronautical  motors  turn  over 
from  1600  to  2000  revolutions  per 
minute,  depending  upon  the  type. 
Several  well  known  and  dependable 
automobile  engines  run  faster  than 
that  at  road  speed,  and  give  years  of 
service. 


described  approximately  by  the  city 

limits.  

At  present  four  air  transport  lines 
have  contracts  with  the  American 
Railway  Express  Company  to  carry 
air  express.  They  are  the  Colonial 
Air  Transport,  New  York-Boston ;  the 
National  Air  Transport,  New  York- 
Chicago  and  Chicago-Dallas ;  the  Boe- 
ing Air  Transport,  Chicago-San  Fran- 
cisco ;  and  the  Western  Air  Express, 
Los  Angeles-Salt  Lake  City.  This 
does  not  mean  that  air  express  ship- 
ments will  go  only  to  points  along 
these  routes ;  air  express  goes  any 
where,  using  air  transport  for  all  or 
as  much  of  the  trip  as  possible. 


Lieutenant   Blaine   Stul>blefield 


Sitting  in  a  plane  on  a  long  cross- 
country flight,  one  eventually  be- 
comes conscious  of  the  various 
sounds.  There  is  the  rush  of  wind 
through  the  struts  and  cables;  the 
propeller  saws  the  air  with  a  sound 
much  like  that  of  a  waterfall ;  and  the 
engine  drones  along  in  an  undertone, 
its  tune  changing  slightly  as  the  ship 
cuts  into  varying  densities  and  swells 
in  the  air. 


Eddie  Stinson  will  be  in  the  New 
York-Spokane  non-stop  air  derby. 
Stinson  is  one  of  the  oldest  and  most 
skillful  flyers  in  the  world.  It  will  be 
interesting  to  note  his  performance. 
In  a  battle  with  clouds  and  uncertain 
air  currents  his  long  experience  will 
give  him  a  great  advantage.  Lady 
Luck,  however,  will  have  much  to  say 
about  his  position  at  the  finish.  What 
can  a  crack  flyer  do  with  a  stuck 
valve  or  a  stalled  oil  pump? 


"Sometimes,  even  the  minutes 
count,"  says  an  American  Railway 
Express  bulletin  on  air  express  serv- 
ice. "Shippers  will  undoubtedly  find 
air  express  service  of  particular  value 
to  them  when  their  business  requires 
the  swiftest  system  of  transportation 
available." 


How  would  one  go  about  it  to  send 
a  parcel  by  air  express?  Simply  call 
up  the  American  Railway  Express 
Company,  ask  for  air  express  service, 
and  your  package  will  be  called  for, 
provided  yoa  are  in  the  air  express 
pickup  zone.   The  air  express  zone  is 


Shipments  not  taken  by  the  con- 
tract air  express  lines  include  any 
parcel  valued  at  more  than  $5000,  live 
shipments  of  any  kind,  explosives  or  ; 
highly  inflammable  matter,  acids, 
shipments  weighing  over  200  pounds, 
fragile  articles,  articles  not  accepted 
for  transportation  in  rail  express 
service,  shipments  whose  combined 
length  and  girth  exceed  106  inches, 
shipments  in  excess  of  60  inches  in 
height  and  19  inches  in  width  (if  over 
40  inches  in  length,  must  not  be  over 
4  inches  in  depth).  Packages  of  un- 
usual length  or  shape  will  be  for- 
warded only  under  special  arrange- 
ment.   

What  can  be  sent  by  air  express? 
Shipments  up  to  85000  in  value; 
money  and  jewelry ;  perishables  when 
properly  packed ;  motion  picture  films, 
packed  according  to  express  regula- 
tions :  wearing  apparel ;  mercantile 
commodities,  sporting  goods,  retail- 
ers' supplies,  machine  parts;  the  list 
is  almost  endless. 


The  rates  on  air  express  are  quoted 
in  cents  per  quarter  pound  (subject 
to  certain  limits)  and  vary  from  25 
cents  to  75  cents,  depending  on  the 
distance  between  shipping  and  receiv- 
ing points. 


Special  delivery  service  is  made  at 
destination.  Packing  and  marking 
should  be  done  as  for  ordinary  ex- 
press shipments.  C.  O.  D.  shipments 
will  be  accepted  subject  to  the  same 
rules  and  return  charges  that  prevail 
in  ordinary  express  service. 


Lindy  says: 

USE  AIR  MAIL 

I.  NOW  10c  ANYWHERE. 
II.  DROP  IN  ANY  MAIL  BOX. 

III.  USE  ANY  STAMPS. 

IV.  MARK  "AIR  MAIL." 


September  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


IjBRffiP  Tfi£>m 


"Daphne's  in  Love"  is  one  of  those 
ill  too  frequent  stories  wherein  the 
mthor  is  striving  to  paint  a  witty, 
jrilliant,  slangy,  modern  girl,  amidst 

background  of  white  lights  and  gay 
:rowds  and  jazzy  music,  and  someway 
'alls  short  of  the  mark. 

Daphne  should  be  brilliant,  but  she 
sn't,  she  is  simply  a  gray  little  fig- 
ire  trying  to  be  gay ;  the  crowds  and 
the  music  should  be  jazzy,  but  they 
seem  thin  and  at  times,  rather  hol- 
ow;  and  the  "dark  complexioned  vil- 
lian"  who  is  married  but  doesn't  al- 
low such  a  little  thing  as  a  wife  to 
disturb  his  love  making  with  other 
women,  Daphne  included,  is  a  sort  of 
poor  villian  at  that,  just  a  weakling 
who  wants  to  "pet"  every  pretty  girl 
he  sees. 

Descriptions  of  the  work-a-day 
world,  the  drab,  sordid  lodgings  af- 
forded by  Daphne  and  her  kind,  are 
well  described,  and  some  of  the  char- 
acters ring  true. 
DAPHNE'S    IN    LOVE,    by    Negley 

Farson   (The  Century  Co.)  ;  $2.00. 


"I've  Got  Your  Number!"  is  the 
greatest  "party  book"  that  has  ap- 
peared for  years.  It  is  a  good  enter- 
tainer for  week-end  parties,  for  it  is 
a  book  which  makes  everyone  de- 
sirous of  not  only  finding  his  or  her 
own  number,  but  the  numbers  of  all 
their  friends  and  relatives  —  wives 
and  husbands  included. 

It  is  surely  a  creator  of  fun,  and 
you  will  notice  that  any  assembly  of 
people  who  is  supplied  with  a  copy  of 
this  fascinating  little  book,  will  turn 
it  from  the  beverage  shaker  or  the 
radio. 

I'VK  COT  YOUR  NUMBER,  by  Web- 
ster Hopkins;  The  Century  Com- 
pany.  Publishers;  $1.00. 


A  complete  history  of  American 
foot-ball,  through  its  various  stages 
of  development,  from  its  English  an- 
cestor. Rugby,  to  the  present  time, 
this  constitutes  the  story.  "Touch- 
down!" 

The  author,  Amos  Alon/.o  Stagg, 
has  for  the  past  thirty-five  years, 
actively  coached  at  the  University  of 
Chicago.  The  book  is  packed  with  in- 
teresting personal  experiences,  stories 
of  famous  teams,  bits  of  coaching 
psychology  and  descriptions  of  thrill- 
ing games. 

[TOUCHDOWN!     by     Amos     Alonzo 
airg;    Longmans.    Croon    A    Co.; 

$2.50. 


Edited  by  Eleanore  F.  Ross 

Love  comes  into  the  life  of  Gaspar 
Barboas,  Anglo  -  Spanish  -  Hebrew 
pearler  of  Western  Australia,  in  the 
person  of  Safra.  Driven  from  Eng- 
land by  domestic  misfortunes,  he 
turns  up  in  Droone,  a  strange  settle- 
ment on  the  Australian  coast.  Cov- 
eting land  owned  by  a  Catholic  mis- 
sion, and  unable  to  secure  it  because 
of  its  well-heads,  annually  visited  by 
some  poor  aborigines,  the  pearler  in 
his  wrath,  draws  off  the  water. 

In  retaliation,  a  devil  post  inscribed 
with  the  curse:  "May  Cuggal  claim 
you  for  his  own,"  is  planted  in  his 
garden. 

Mishaps  follow.  Safra,  who  has 
been  adopted  and  highly  educated  by 
a  rich  American  woman  scientist,  now 
appears,  returning  to  lead  her  people, 
the  nomadic  tribes  of  the  great 
Arunda  race.  The  curse  begins  to 
work.  Death  lurks  in  quagmires,  in 
the  devil  post  itself,  everywhere.  In 
a  scene  of  tense  excitement,  Cuggal, 
in  the  shape  of  an  octopus  would  have 
claimed  Barboas.  had  not  Safra  saved 
him.  From  this  point  onward,  the 
story  rises  to  an  amazing  climax.  It 
is  a  work  of  power  and  beauty  — 
strange,  imaginative,  haunting. 
THE   SOWER   OF   THE   WIND,   by 

Kit  hard    Dehan ;    Little,    Brown   & 

Company,     publishers,     Lost  on; 

$2.60. 


Four  complete  and  handy  little  vol- 
umes of  "Everyman's  Library," 
translated  by  A.  B.  Hinds,  from  "Va- 
sari's  Lives  of  the  Painters,  Sculp- 
tors and  Architects."  are  just  out. 

Those  little  books  go  through  a 
period  of  time  from  the  year  1240, 
the  year  in  which  Cimabue.  Floren- 
tine painter  was  horn,  up  to  the  year 
1692,  when  the  sculptor,  Lione  Lioni. 
of  Arezso,  came  into  the  world:  the 
last  chapter  dealing  with  "divers 
Italian  artists." 

Vasari    has   a    pleasing   stylo   as    a 
writer,  a  conscientious  regard  for  his- 
torical authenticity,  and  a  character 
devoid    of    the    usual    prejudice    and 
jealousy   which   is  such  a  detriment 
to  some  of  the  intelligentzia's  view- 
point   These  qualities  are  so  evident 
in  the  handling  of  his  different  sub- 
jects that  the  reader  cannot  help  re- 
marking it.  and  incidentally,  doubly 
enjoying  his  looks,  on  this  account. 
VASARI'S  LIVES  OF  THE  PAINT- 
ERS, SCULPTORS   AND   ARCHI- 
TECTS: E.  P.  Dutton  &  Co.  (Four 
volumes.) 


S.  A.  LOVEJOY 

WILL,  BRING 

ORDER 

Out  of  Chaos! 

In  your  Books, 
Financial  Statementa 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.  Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  elceance  of  a  mansion  with 
all  conveniences  o]  an  apartment  house. 

PARK     LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally   Across   from    Hotel   Fairmont 


Books    that    are    reviewed    in    the    N«wi    Letter 
can  he  obtained 

at  PAUL  ELDER'S 

AND  PAIL  ELDERS  LIBRARY 


239   Po«l   Street 


San   Francisco.   Calif. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 

BROKER 

»8   CROCKER   BlILDING 

(Oppoaile  Palace  Hotel) 

San  Francisco  Phone  Kearny  291 


Forever 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


Progress  in  Commercial  Aviation 

That  commercial  aviation  is  achieving  phenomenal 
growth  and  promises  to  quickly  attain  the  proportions  of 
a  giant  in  the  transportation  business,  is  attested  to  over- 
whelmingly in  an  official  report  of  business  at  San  Fran- 
cisco's municipal  airport  at  Mills  Field,  just  filed  with  the 
city  government  here. 

The  report  shows  that  during  August,  374  planes  of  all 
types,  with  601  passengers,  landed  at  and  took  off  from 
Mills  Field  without  mishap.  They  came  from  and  left  for 
all  parts  of  the  United  States — on  business.  The  August 
business  showed  a  gain  of  more  than  600  per  cent  over 
July.  The  municipal  airport  opened  May  14  and  its  log 
has  recorded  a  constantly  increasing  business  since. 

The  United  States  Weather  Bureau,  which  has  a  sta- 
tion at  Mills  Field,  has  issued  a  report  showing  excellent 
flying  weather  prevailed  during  August,  with  no  fog  and 
fine  visibility. 

Mills  Field  at  present  covers  150  acres,  with  three  run- 
ways, the  longest  5700  feet,  and  the  most  modern  equip- 
ment for  handling  all  phases  of  commercial  aviation 
business  expeditiously.  Its  business  has  grown  with  such 
strides  that  the  city  authorities  have  arranged  for  utiliz- 
ing 450  additional  acres  of  land  adjacent  to  Mills  Field. 

The  municipal  airport  here  is  manned  by  a  staff  of 
experts  headed  by  Superintendent  Frank  A.  Flynn,  sec- 
retary of  the  local  chapter  of  the  National  Aeronautic 
Association. 


Happy  Camp  District  of  Klamath  Forest 
Closed  to  Public  Use  by  Forest  Service 

Due  to  recent  and  repeated  outbreaks  of  incendiary 
fires  in  Happy  Camp  district  of  the  Klamath  National 
Forest,  S.  B.  Show,  chief  of  the  California  district,  United 
States  Forest  Service,  announces  that  this  ranger  district 
has  been  closed  to  public  use  and  travel,  except  under  spe- 
cial permit  from  the  forest  service.  This  order,  made  in 
conformity  with  authority  from  the  Secretary  of  Agri- 
culture, became  effective  August  30  and  will  continue 
until  further  notice.  Violation  of  this  closure  regulation 
is  punishable  by  a  fine  of  S500  or  twelve  months  impris- 
onment, or  both. 

The  Happy  Camp  district  which  has  been  closed  to  the 
public  includes  the  drainage  basins  of  China,  lower  Elk, 
Ukanom,  Dillon,  Clear,  Indian  and  Thompson  creeks  as 
well  as  the  main  Klamath  river  region  from  Dillon  moun- 
tain and  T-bar  creek  north  to  a  point  one  mile  above  the 
mouth  of  Thompson  creek. 

"It  is  with  keen  regret,"  said  District  Forester  Show, 
"that  we  have  found  it  necessary  to  take  these  drastic 
measures,  but  seven  incendiary  fires  in  one  day,  such  as 
occurred  on  August  28,  and  repeated  previous  fires  of  this 
character  this  season,  point  to  a  defiance  of  the  law  which 
calls  for  stern  measures.  Numerous  incendiary  fires  have 
also  occurred  in  other  districts  of  the  Klamath  Forest, 
notably  the  Yreka  district,  and  if  these  continue  we  are 
prepared  to  close  the  entire  district  to  the  public  and  con- 
centrate our  efforts  on  the  capture  of  the  culprits." 


Paul  Elder's  Gallery 

Mrs.  Hugh  Brown  will  give  a  series  of  seven  Thurs- 
day afternoon  readings  of  recent  plays  and  poetry  in  the 
Paul  Elder  Gallery,  beginning  September  22nd,  at  2:30 
o'clock.  Her  first  program  will  be  "Cradle  Song"  by  G. 
Martinez  Sierra — the  play  that  Eva  LeGallienne  played 
to  packed  houses  three  times  a  week  last  season  in  New- 
York. 


From  Brighter  Pens  Than  Ours 


Advertisement — Dog  for  sale.  Docile,  easy  to  manage. 
Easily  satisfied.  Will  eat  anything.  Very  fond  of  chil- 
dren.— Judge. 

*  *     * 

About  the  time  one  gets  familiar  with  a  Chinese  gen- 
eral's name,  he  quits. — Atlanta  Constitution. 

*  *     * 

Many  Like  Her — Nice  Old  Lady  (at  the  race  track  for 
the  first  time) — I'd  like  to  place  a  bet  on  the  winner  of 

the  next  race. — Judge. 

*  *     * 

A  100  per  cent  optimist  is  a  man  who  believes  the  thin- 
ning out  of  his  hair  is  only  a  temporary  matter. — Louis- 
ville Times. 


'' 


Not  Extinct  Yet — Jimmie — Mother,  what's  this  big 
animal  in  the  pen  next  the  giraffe? 

Mother — The  card  says  it's  a  horse. — Judge. 

*  *     * 

You  can  tour  the  world  now  on  the  easy-payment  plan 
Imagine  falling  down  on  the  instalments  in  Afghanistan. 

— Detroit  News. 

*  *     * 

According  to  a  Chicago  astronomer,  the  sun  is  likely 
to  explode  at  any  minute.  We've  felt  for  a  month  or  so 
that  something  was  the  matter  with  it. 

— Macon  Telegraph. 

*  *     * 

In  the  opinion  of  a  well-known  judge  some  husbands  are 
too  suspicious  of  their  wives.  Still,  there  is  good  cause 
for  suspicion  when  a  man  finds  a  long  hair  on  his  wife's 
shoulder. — Punch. 

*  *     * 

Eighty-year-old  woman  in  Tennessee  claims  she  has 
never  seen  an  automobile.  The  Sanford  Herald  opines 
that  this  may  account  for  her  living  to  reach  eighty  years 
of  age. — Florida  Times-Union. 

The  good  old  girls  of  our  set  labor  passionately  to  keep 
that  schoolgirl  complexion,  but  what  we  long  for  with 
an  unutterable  longing  is  that  schoolboy  stomach. 

— Ohio  State  Journal. 

*  *     * 

Senator  Glass  says  that  prohibition  is  intended  to  make 
liquor  hard  to  get.   We  suppose,  then,  that  a  law's  reach 

should  also  exceed  its  grasp. — Asheville  Times. 

*  *     * 

Yale  professor  has  found  a  hundred-foot  worm.  The 
early  bird  who  gets  this  will  want  help  instead  of  con- 
gratulations.— Honolulu  Star-Bulletin. 

*  *     * 

Senator  Willis  wants  a  higher  protective  tariff  for  the 
onion.  There's  a  vegetable  we  had  counted  on  to  protect 
itself  without  the  aid  of  Congress  in  any  situation. 

— New  York  Evening  Post. 

*  *     * 

Mechanics  Prof. — Name  a  great  time-saver. 
Sophomore — Love  at  first  sight. 

— Gettysburg  Cannon  Bawl. 

*  *     * 

"I  doctor  myself  by  the  aid  of  medical  books." 
"Yes,  and  some  day  you'll  die  of  a  misprint!" 

— Nebraska  Awgwan. 

*  *     * 

"Can  a  wife  forgive  her  husband's  past?"  asks  a  con- 
temporary.   Usually,  if  hubby  gives  a  present. 

— Passing  Show. 


eptember  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

News  of  the  Week  at  A  Glance 


17 


With  air  mail  officially  proclaimed  throughout  the  Pa- 
ific  States,  the  first  anniversary  of  air  mail  service 
etween  all  coast  cities  is  being  celebrated  this  week  at 
rincipal  Pacific  points  in  connection  with  the  tour  of 
lolonel  Charles  A.  Lindbergh. 


Colonel  Lindbergh  isn't  barnstorming  during  this  air 
our.  His  purpose  in  making  the  present  flight  to  San 
nrancisco  is  to  so  arouse  public  interest  that  more  and 
lore  people  will  send  their  letters  by  air  mail.  He  urges 
he  people  to  use  the  air  express  for  shipment  of  pack- 
ges  and  also  to  use  airplanes  when  they  wish  to  take  a 
ourney.  

Acting  Postmaster  Todd  and  the  two  air  transport 
ompanies  that  fly  mail  out  of  and  into  San  Francisco, 
ave  been  co-operating  in  making  Air  Mail  Week,  cli- 
naxed  by  Colonel  Lindbergh's  visit,  achieve  its  purpose. 


We  now  have  one  daily  service  in  each  direction  be- 
tween here  and  Chicago.  When  business  justifies  it  we 
vill  have  two,  then  three,  according  to  William  G.  Her- 
on, vice-president  of  the  Boeing  Air  Transport. 


A  new  era  in  shipping  is  now  seen  between  the  United 
States,  England  and  France  with  the  launching  in  the 
spring  of  1930  of  an  all-American  combination  of  steam- 
ship-airplane service. 


The  North  Atlantic  will  provide  daily  express  service 
between  Montauk  Point,  Long  Island  ;  Plymouth,  England, 
and  Havre,  France,  with  fast  ocean  liners  that  are  to 
make  the  crossing  in  four  days. 


A  gold  plaque,  highest  honor  in  the  Rift  of  the  Royal 
Aero  Club  of  Sweden,  was  presented  (<>  Colonel  Charles 
A.  Lindbergh  upon  his  arrival  in  San  Francisco. 


The  seven  Dole  flyers  who  lost  their  lives  in  the  flight 
from  San  Francisco  to  Honolulu  were  paid  memorial 
ferriage  by  thousands  of  loyal  San  Franciscans,  last 
Wednesday,  September  1  I.  when  sacred  and  impressive 
services  were  held  on  pier  number  SO  one  hour  before 
the  steamer  Maui  departed  for  Honolulu. 


Mayor  William  Hale  Thompson  of  Chic  aire'  made  two 
forceful  addresses  urging  San  Francisco's  support  on 
flood  control  and  won  the  Hoard  of  Supervisors  in  his 
appeal,  the  supervisors  adopting  a  resolution  approving 
the  Hood  control  plan  as  presented  by  him.  .Mayor  Thomp- 
son and  his  party  were  guests  o(  the  Hon.  .lames  Rolph. 
Mayor  of  San  Francisco. 


California  members  of  Congress  have  been  advised  by 
national  headquarters  ,^(  the  American  Legion  that  an 
appropriation  of  (350,000  will  lie  asked  of  the  next  ses- 
sion to  purchase  radium  for  the  treatment  of  World  War 
veterans. 


Faced  by  a  mandate  of  the  highest  court  in  the  state 
to  provide  adequate  funds  for  the  schools  o\'  San  Fran- 
cisco, the  Board  of  Supervisors  has  fixed  the  total  of  the 
\  rate  at  $3.80  on  the  $100  valuation  by  adding 
a  l  L-cent  special  tax  levy. 


The  protest  received  against  the  Northwestern  Pacific 
ferry  slip  at  the  foot  oi  Webster  street  from  the  Marina 
District  Improvement  Association  was  referred  to  the 
Public  Utilities  Commit 


Thousands  of  San  Franciscans  knelt  at  the  edge  of  the 
vast  grave — as  wide  as  the  ocean,  and  as  deep  as  the 
Pacific — chanting  the  words  of  the  Psalmist:  "I  will 
bring  forth  my  people  again  from  the  depths  of  the  sea." 

Services  at  the  dock  of  the  steamer  Maui,  when  she 
departed  for  Honolulu,  Wednesday  noon,  September  14, 
were  held  at  pier  30,  with  the  clergy  from  practically 
every  denomination  conducting  the  requiem. 

More  than  5000  floral  pieces  sent  to  the  steamer,  were 
taken  on  board  to  be  strewn  on  the  waters  seven  miles 
toward  Hawaii. 


The  father  of  "Lone  Star  Bill"  Erwin,  pilot  of  the 
"Dallas  Spirit"  which  was  lost  on  a  flight  to  rescue  the 
other  two  planes,  pastor  of  the  Presbyterian  Church, 
Pawhuska,  Okla.,  and  many  others  sent  floral  pieces  to 
be  strewn  on  the  spot  where  it  is  reckoned  Erwin  gave 
his  life  for  others. 


J.  Landor  Scott,  father  of  Gordon  Scott,  navigator  who 

vanished  with  the  Golden   Eagle,  requested  Walter  W. 

Gribbins,  chairman  of  the  memorial  committee,  to  cast  a 

great  sheaf  of  red  roses  on  the  ocean  in  his  behalf. 
*     *     * 

The  charter  amendment  transferring  land  to  the 
United  States  Government  for  the  Federal  building  in  the 
Civic  Center  has  been  unanimously  adopted. 


Lands  have  been  purchased  for  the  John  McLaren  Park. 


The  State  Supreme  Court  last  Monday  decided  that  the 
San  Francisco  election  commissioners  cannot  compel  the 
Hoard  of  Supervisors  to  furnish  them  as  much  money  as 
the  commissioners  think  necessary  to  conduct  elections. 


The  election  hoard,  which  says  it   is  $128,000  short  of 
wh.it  it  needs  for  the  November  municipal  election  and 
the  May  presidential  primaries,  is  in  a  quandary  !»• 
of  tlie  State  Supreme  Court  decision. 


Application  of  R.  W.  Thompson  of  New  York  for  a 
franchise  to  bridge  San  Francisco  hay  between  Candle- 
stick Point.  San  Mateo  County,  and  Bay  Farm  Island. 
was  denied  last  Monday  by  the  San  Mateo  County  Super- 
visors  at  a  crowded  meeting  in  Redwood  City. 


Request  of  Frank  W.  Aiken  of  San  Francisco 
for  R.  W.  Thompson  of  New  York,  for  ninety  days'  post- 
ponement of  the  decision  for  the  franchise  to  bridge  the 
San  Francisco  Ray  was  denied  by  the  San  Mateo  County 
irvisors. 

Aiken  asked   the  delay  on  the    ground    that    pr 
popular    sentiment     strongly    favors    the    Little    < 
Point    bridge,    franchise    for    which    already    has 
granted  and  plans  approved  by  the  War  Departint 


Frank  Eldridj  widely  known  bridge  pron 

i  notice  on  the  supervisors  that  he  will  apply  for  a 
similar   franchise   for   the  Candlestick   Point   bridg 

Monday.  <  > 


Challenging  the  right  of  polio  into 

an  apartment  without  a  search  warrant  or  the  man 
sanction.   Assemblyman   William   B.   Hornblower.   acting 
as  defense  counsel  for  three  women  charged  with  r< 
ing  an  officer,  announced  last  Monday  that  he  would  file 
charges  against    Policeman  James  Cloney   "f   the 
street  station. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  192}* 


The 
Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
t  .—   - ,  tioner    to   show    you 

^grrnnTiJ^iJ.ml^f  samples. 
BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First    Street.    San    Francisco 


T iPE WRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas   649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 


WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield  3852 


564  Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

The  oiling  of  one  and  one-half  miles 
of  road  near  Crystal  Lake  on  the 
Auburn-Truckee  road  has  just  been 
completed  and  the  road  is  now  in  ex- 
cellent condition.  From  the  Donner 
Lake  Summit  to  Donner  Lake  is  being 
oiled  at  the  present  time,  and  will  be 
completed  in  the  near  future. 

The  California  Highway  Commis- 
sion is  using  the  "mixing  method"  on 
the  Donner  road.  The  oil  and  gravel 
are  mixed  so  that  travel  is  not  held 
up  as  in  the  case  where  oil  is  used 
alone.  Careful  driving  will  insure 
against  oil  splashing  the  car. 


Of  interest  to  motorists  driving  to 
the  Pinnacles,  Hollister  County,  is  the 
information  that  it  is  now  possible  to 
obtain  sleeping  accommodations  and 
meals  at  the  entrance  to  the  monu- 
ment. 


Thirty-nine  per  cent  of  the  auto- 
mobiles examined  in  the  recent  Save- 
a-life  campaign  conducted  in  New 
York  state  were  found  defective  in 
some  respect. 

The  campaign  lasted  three  weeks 
and  during  that  time  more  than  a 
million  cars  were  examined.  Defec- 
tive headlights,  lack  of  horns,  faulty 
brakes  and  defective  steering  gears 
were  the  leading  counts  on  which 
cars  were  judged  imperfect. 


It  is  estimated  that  the  three-cent 
gasoline  tax  in  California  will  bring 
in  approximately  $30,000,000  per 
year  during  the  twelve  year  period 
for  which  the  law  is  to  be  effective. 


The  amount  will  be  expended  one 
third  for  construction  of  new  stat< 
highways;  one-third  for  mainten 
ance  of  existing  highways,  and  one 
third  for  the  general  road  fund  of  th< '  \ 
58  counties,  the  latter  amounts  to  bi s 
proportional  to  the  motor  vehicle 
registration  of  the  county. 


- 


The  Coast  highway  is  under  con-  ]\ ..-.- 
struction  about  three  miles  north  oljn 
Ventura.  Traffic  at  this  point  is  undei  :p. 
one-way   control   and   is   handled   in 
relays,  necessitating  some  delay  wher 
the  traffic  is  heavy.    The  entire  bal- " 
ance  of  the  highway  to  Santa  Bar- 
bara  is  open,  with  the  exception  of  a<r 
short   parallel   detour  through   Sum- ' 
merland  over  the  old  road. 


id:  I 


The  province  of  Ontario,   Canad; 
is  soon  to  enact  legislation  which  wilHr 
provide  for  an  increased  gasoline  tax/oancl 
and  at  the  same  time  for  a  decrease  |t 
in  the  cost  of  automobile  licenses 

Such  legislation  is  in  accord  withfcn'1 
the  new  policy   in   that  province  ofk- 
"making  the  people  who  use  the  roads*- - 
pay  the  most  for  the   upkeep."    At  i 
present  there  is  a  3-cent  gasoline  tax  it 
in  Ontario.  p0| 

*      *      *  Blivi 

k " 

i> 

It..'- 

ir. 

nen 

(V;; 


Lindy  says: 

USE  AIR  MAIL 

I.  NOW  10c  ANYWHERE. 
II.  DROP  IN  ANY  MAIL  BOX. 

III.  USE  ANY  STAMPS. 

IV.  MARK  "AIR  MAIL." 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Sprincs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA  STREET— GARFIELD   844 


lb 


Ml 

u 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market  7913 

Branch   Office:    760   Sutter  Street 

(Hotel  Canterbury  Bldg.) 

Phone   Prospect    9S45 

Work  Called  for  and  Delivered 


jptember  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Football 
By  Lyman  Martin 

The  dawn  of  the  1928  football  season  is  about  to  break, 
n  September  15th  the  coaches  of  the  various  colleges  in 
te  Pacific  Coast  Conference  called  out  the  varsity  as- 
rants  for  the  initial  practice  of  the  year.  There  have 
;en  spring  practices,  but  the  Pacific  Coast  Conference 
lies  strictly  forbid  any  practice  in  the  fall  until  Sep- 
mber  15. 

That  means  that  practices  are  being  rushed  along  and 
e  will  be  watching  early  season  games  and  doping  out 
>ssible  contenders  for  the  championship  within  a  week. 

The  race  for  collegiate  football  honors  this  year  prom- 
es  to  be  closer  as  the  teams  are  more  evenly  matched, 
tanford  and  the  University  of  Southern  California,  win- 
ers  and  runners  up  in  the  conference  last  year,  have  lost 
eavily  through  graduation.  It  is  true  that  they  have 
mple  material  to  fill  the  holes  in  both  the  line  and  the 
ackfield,  yet  these  men  have  not  been  tried  in  actual 
onference  games. 

From  first  glance  it  appears  that  California  has  gained 
he  most  in  the  way  of  material  from  last  year's  Fresh- 
fen  class.  Eisan,  a  quarterback  ;  Lorn  and  Bruno,  halves ; 
'itto,  fullback  last  year,  but  now  out  for  tackle;  Norton, 
nd ;  Del  Pero  and  Handy,  guards ;  Reigel  and  Eickmeyer, 
enters,  all  give  promise  of  giving  coach  "Nibs"  Price's 
lefeated,  disheartened  Bear  team  of  last  year  a  much 
leeded  bolstering.  Stanford  and  U.  S.  C.  have  also  gained 
valuable  material  from  their  Freshman  classes,  yet  the 
ibove  list  looks  to  be  the  most  impressive.. 

For  the  first  part  of  the  year  the  two  major  northern 
jniversities  will  forget  about  the  "Big  Game"  and  will 
concentrate  on  ways  and  means  to  administer  defeat  to 
the  two-fold  hurdle  of  U.  S.  C.  and  St.  Marys.  St.  Marys 
is  not  in  the  conference,  but  it  is  one  of  the  strongest 
teams  on  the  Pacific  Coast,  judging  from  their  perform- 
ances the  last  two  years.  A  defeat  administered  by 
:hem  to  the  conference  champions,  supposing  that  either 
California  or  Stanford  won  the  conference,  would  upset 
the  apple-cart  completely.  There  would  be  a  champion 
who  was  no  champion  at  all.  Aside  from  that,  neither  of 
Hie  larger  universities  relish  being  taken  by  a  much 
smaller  college. 

In  the  conference,  U.  S.  C.  has  given  early  season  prom- 
ise of  having  the  best  team  on  the  Pacific  Coast  for  the 
last  two  years.  Last  year  they  were  nosed  out  of  the 
mythical  national  championship  by  2  points.  Stanford 
Seat  them  13-12  and  Notre  Dame  came  all  the  way  out 
here  to  beat  them  by  the  same  score.  In  each  game 
L'.  S.  ('.  was  called  upon  twice  to  try  to  convert  for  the 
■xtra  point  after  touchdown.  That  made  tour  tries  and 
tiary  a  one  did  the  boys  in  the  southland  complete. 

None  out  of  four  is  a  darned  poor  average.  It  is  not 
unreasonable  to  suppose  that  Coach  Jones  of  V.  s.  c.  is 

drilling  some  kicker  overtime  to  boost   the  ball  between 
the  uprights. 

U,  S.  ('.  has  also  lost  heavily  through  graduation  but 
the]  consistently  develop  good  football  material  down 
south.  This  year  they  will  have  to  lie  plenty  good  to  get 
liy  the  rejuvenated  Bears  and  the  still  powerful  Cardinals. 
This  is  a  teat  that  they  have  never  accomplished  as  yet. 

California  opens  the  season  against  the  University  of 
Santa  Clara,  while  Stanford  plays  a  double  header,  the 
most  important  part  of  which  is  the  Olympic  Club  game 
as  the  wind-up. 

A  word  about  the  Olympic  Club  team.  From  pre-season 
dope  it  looks  to  be  as  strong  or  stronger  than  that  which 
was  first  to  topple  the  undefeated  California  bears  in  1926 
from  their  throne. 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake   Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


PHONE  GRAYSTONE  428 


LOU  W.  SARTOR.  Propriefor 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brands    Eastern   and   Western    Oils 

New   Method   Washing:  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling   and   Greaninjr — Battery   Service 

AT    CALPET   GAS   STATION 

Post   and    Franklin    Streets  San    Francisco,   Calif. 


l.RAVSTONE   130 

OPEN   DAY  AND  NIGHT 

SHERWOOD 

GARAGE 

Strictly  Fireproof  Building 
Live  Storage  a 

Class  A  Construction 
Specialty 

1600  Jackson  Street,  San 

Francisco.  California 

SI. 

in    conjunclin 
Grorit   Garair.    410    Rush    Si. 

n  with 
Monarch    Garage.    1361    Bash 

St. 

M.n.crmrnt    of    WILLIAM    8AUNDIRS 

TRUNKS  —  RACKS  —  BUMPERS 

/n  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


157   NINTH   STKI  1   I 


Complete   Brake   Kelinine   Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization    for    Lockheed    Four 

Whirl    Hydraulic    Brakes 

B  \N    II!  W<  !-<  0 


MADE  TO  ORDER  ONLY 

rJhosEKea(  warn  IhosLKeai 

^fiW    £1X2*    'SIllF 


2S    Kcarnv    Slrirl 


Large  Assortment  of  Imported  Fabrics 


Kfarn.    JTI  I 


Western  Pipe  and  Steel  Co.  of  California 


PFS-1 


V,-  .V  M    af 

RIVETED     STEEL     PIPE      TVVKS      ri  I  VERTS 

FLIMES.     GASHOLDER- 

San    Eranciar*.   Calif.  Lai    a— :nlaa    Calif. 

444   Market  Str*«t  ■    }'    Aveaaa 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  17,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,   1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  C41^)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid   Up  Capital  520.000.000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND  ;  NEW  YORK  ;  PORTLAND.  ORE.  ;  SEATTLE, 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office :      450    California    Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asat.  Manager 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health. 
Fidelity  and   Surety.    Burglary,    Automobile    Insurance 


Branch    Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Fin 


ance 


A  short  list  of  some  of  the  Rolph  achievements  speaks 
volumes  for  the  recent  progress  of  the  city.  What  does  a 
list  like  this  signify  except  a  valiant  and  energetic  ad- 
vance?— Ocean  Beach  Esplanade,  playgrounds,  Aquatic 
Park,  Marina  development,  Central  Fire  Alarm  System, 
Motorized  Fire  Department,  High  Pressure  Water  Sys- 
tem, Tuberculosis  Preventorium,  S2, 000, 000  Relief  Home, 
San  Francisco  Hospital,  Sunset-Duboce  Tunnel,  Stockton 
Street  Tunnel,  Twin  Peaks  Tunnel. 


Sidney  L.  Schwartz  has  been  congratulated  upon  his 
completing  twenty  years  as  a  member  of  the  San  Fran- 
cisco Stock  Exchange.  He  is  now  president.  He  is  a  very 
able  financier  and  has  philanthropic  and  civic  work  as  a 
balance  to  his  activities  on  the  Exchange. 


The  Royal  Bank  of  Canada  is  trying  to  produce  a 
monthly  letter  in  typewritten  form.  The  number  which 
has  come  into  our  hands  deals  with  the  Second  Annual 
Convention  of  the  Canadian  Chamber  of  Commerce. 
There  is  a  very  interesting  article  also  on  immigration. 
On  this  matter  the  Canadians  appear  to  have  made  up 
their  mind  to  admit  none  who  do  not  show  a  fair  chance 
to  succeed. 


The  last  number  of  the  Pacific  Gas  and  Electric  Com- 
pany's quarterly  magazine,  called  "Pacific  Service  Maga- 
zine," is  a  highly  creditable  performance  and  reflects  the 
greatest  credit  on  the  responsible  parties.  There  are  very 
interesting  descriptions  of  the  various  dams  which  the 
company  is  erecting  at  the  present  time. 


It  has  been  well  said  that  the  development  of  public 
utilities  has  produced  a  new  profession — business  ad- 
ministration and  management.  This  new  profession  is 
placed  on  a  level  with  law  and  engineering  and  calls  for 
responsibility  to  the  public  as  well  as  for  a  high  sense 
of  public  service. 


Phones   Davenport    4480 
Sutter    1100 


Insurance  Exchange   Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General    Insurance   and 
Surety  Bonds 


Among  the  worth  while  sayings  at  a  meeting  of  the 
Society  of  Automotive  Engineers  we  note  the  following 
about  rubber:  "No  other  material  approaches  rubber  in 
the  ability  to  absorb  energy.  Consider  a  piece  of  rubber 
having  a  cross  section  of  1  square  inch  and  a  working 
length  of  11  inches.  If  the  load  at  the  elongation  is  say 
4000  pounds  the  rubber  will  have  absorbed  1600  foot 
pounds  of  energy.  Such  a  piece  of  rubber  weighs  about 
l/25th  of  a  pound,  therefore,  one  pound  of  rubber  simi- 
larly treated  will  absorb  40,000  foot  pounds  of  energy." 


Research  Department  of  the  California  Taxpayers  As- 
sociation analyzing  the  preliminary  report  of  the  Internal 
Revenue  Department  of  the  U.  S.  Treasury  shows  that 
California  ranks  sixth  in  total  collections  snowing  Sl">'.).- 
488,418  for  the  year  1927,  an  increase  of  3.28  per  cent 
over  1926. 


The  problem  of  nationally  advertised  merchandise  as 
opposed  to  that  bearing  the  retailer's  private  brand  or  no 
brand  at  all  has  become  a  storm  center  of  discussion,  says 
Percival  White  in  an  article  in  "Business."  The  article 
is  directed  towards  persuading  the  retailer  to  come  in  and 
be  organized.   Truly,  there  is  little  else  for  him  to  do. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c.  50c,  75c   S1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


(LxW/  IjamjjlLm  Otuw<p 


490  POST  ST.,  S. 

Garfleld  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants*   Lunch   11   a.m.   to   2   p.m.    (a   la   carte).     "Private   Dining   Rooma 
for   Banquets    and    Parties.    Seating    76    to    100    People 


441  Pine  Street 


Phone  Kearnv  468 


O'Parrell  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Grnystnnc    S100 


Weekdays.    Luncheon    $  .75 

(11:30    to    2    p.  m.> 
Dinner,   Week   Days   &   Sundays   1.50 


No    visitor    Should     Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open    From 
11  :S0    a.  m.    to    2:00    p.  m. 

6  :30    p.  m.    to    8  :30    p.  m. 

Sundays        and        Holidays 

4 :30    to    S  :30    p.  m.    only 
CLOSED    EVERY    MONDAY 

Half    Block    from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   8:00   A.M.  TO   11:00  P.M. 

l'nsurp»s.«ed    Cuisine 

Bfl  (^   ^*J3?i 

14-Mile   House 

CARL    LEONHARDT 
Formerly  of  Golden  Gate  Park  Casino 

^fljT^k                     CAROLINE  .TONES 
^Hrfl\^^^       Luncheon  is  served  from  11:30  to 
jWgJ^  V\_W-.            2:30  and  Tea  from  3  to  5 

tt^S^u\    \fy       Exclusive  use  of  room   for  club  dinners 

$6^!~£v             1  Sutter  St.             Douglas  7118 

We  now   deliver  to   any   part  of   the   city — including  Sundays   and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING   ANDERSON,   Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Fotsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline             Oils             Sundries 

1140  GEARY  ST 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
—Oiy- Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


"Which  is  the  best   Laundry  in  town?"  asked  a  newcomer. 


She   was  told:   "It's   the 


La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San   Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

581 
In 

Post  Street 
Virginia    Hotel 

San    Franciscn 
Phone  Franklin  251  • 

For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AMD  BASEMENT 

2.17  -2--.il   MINNA    STREET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 


CORNWALL.  COLDWBLL  &  BANKER 

El  Sutler  Street  San  Francisco 


SrAntioch  Bridge 
to  Sacramento! 

1  TCtVCl  this  route  next  time  you  go  to  Sacramento! 
Drive  up  through  the  tunnel  that  pierces  the  Berkeley 
Hills,  spin  aeross  the  rolling  land  of  Contra  Costa,  then 
over  the  mighty  Antioch  Bridge  where  it  spans  the  San 
Joaquin'  River.  You  are  in  the  midst  of  the  richest 
agricultural  country  of  America.  The  pavement  leads  you 
atop  the  huge  levee  paralleling  the  Sacramento  River. 
Every  turn  brings  constantly  changing  vistas  as  you  speed 
along  for  mile  after  mile.  On  one  side  roll  the  placid 
waters  of  California's  greatest  river;  on  the  other  green 
orchards  and  garden  lands  stretch  as  far  as  the  eye  can 
see.  If  time  permits,  you  will  enjoy  a  stop  at  Walnut 
Grove  and  Isleton  to  visit  the  quaint  Chinese  settlements 
for  which  these  river  towns  are  famous. 

PAVED  ALL  THE  WAY 

No  Traffic  Congestion  -  No  Delays  —  The  Cool,  Quick  Way 

Autos,  60c  Passengers,  10c 

AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 
CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 


Famous  cuisine 

. . .  thoughtful  ser- 
vice . . .  centrally  lo- 
cated accommoda- 
tions win  your  heart- 
iest approval  of  the 
Alexandria. 
RATES  per  Day.  Single,  European  Plan 
75  rooms  with  running  water    $2.00  to  $3.00 
(Many  wUh  private  toilet) 
380  rooms  with  bath  $3.00  to  $4.00 

245  rooms  with  bath  $5.00  to  $8.00 

For  two  persons,  $3.00  up 
Special  rates  for  parties 
Also  a   number  of  large  and  beautiful   rooms  and  suites, 
some    in    period    furnishings    with    grand    piano,    fireplace 
and  bath,  $10  up.  Large  and  welt  equipped  sample  rooms. 
Other  special  features  include  the  famous  Franco-Italian  dining 
room,  Peacock  Coffee  Shop  —  Alexandria  de  luxe 
Self-Service  Restaurant. 

Hotel 

Alexandria. 

Los  -Angeles 


L  J. 


ALEXANDRIA  HOTEL  CO. 
E.  C.  Eppley  Charles  B.  Hamilton 

President  Vice-President  and  ManaRine;  Director 

The  Alexandria  is  an  affiliated  unit  oj  the  Epplcy  system  of  hotels  m  lite 
Middle   West,   and  the   Hamilton   chain   oj  hotels  on   lite   Pacific  Coast 


*A 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico ;  San  Jose  de  Guatemala ;  La  Lib- 
er tad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  S350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  September  17th;  SS  VENEZUELA.  Octoher  8th.  From  New 
York:   SS  VENEZUELA,  September  3rd;    SS   ECUADOR,  September  24th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
ot    ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET         10  HANOVER  SQUARE 
LOS  ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  September  24,  1927 


LOS  ANGELES 


^oes  San  Jrancisco 
^eed  a  Change? 

What  are  the  issues  in  this  year's 
mayoralty  campaign? 

Why  does  Graney,  pool  room 
proprietor,  want  control  of  the 
city  government  and  the  Police 
Department? 

The  'NEWS  LETTER  answers  these  questions  for 
the  thinking  San  Franciscans  in  this  week's  issue 


8-70 


Patterned  After  the 

Largest  Locomobiles^^ 

The  larger  Locomobiles  always  have  been  set  apart  as  the 
standard  for  conservative  and  correct  beauty.  NOW — all  of 
these  exclusive  refinements  of  radiator,  hood,  and  body  lines 
have  been  incorporated  in  the  new  design  of  the  marvelously- 
different  8-70  "eight-in-line." 

$OOQ  Ei        k-i  for  the  fully  equipped  8-70  Sedan, 
in  San  Francisco  Brougham  or  Collapsible  Coupe  *  * 


230  FULTON  STREET 

Salon  of  the  Locomobile  Company 
of  California  <  Hemlock  3800 


Home  Income  Property 

OnRussianHill 

FOR  SALE 

Modern  Apartment-Flats  —  Three,  Four  and  Five 

Rooms — Marvelous  Marine  View — Sheltered 

from  Winds  and  Fogs. 

1101  Filbert  Street, 

Cor.  Leavenworth 

JTd 

Apply  to 

OWNER 

Room  101  —  268  Market  Street 
San  Francisco 


In  Marvelous 
Marin 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings—5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room   101-268  Market  Street 
San  Francisco 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co..  30  Cornhill,    E.    C.   London,   England.      Subscription    Rates    (including  postage),   one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  SEPTEMBER  24,  1927 


No.  39 


Travel  Tid-Bits 


By  Ernest  F.  Rixon 


SOUTH  AFRICA 

South  Africa  is  one  of  the  most  attractive  countries 
in  the  world.  Its  charm  would  be  hard  to  analyze,  but, 
undoubtedly  it  exists.  This  can  be  accounted  for  to  some 
extent  by  its  beautiful  climate,  the  wide  expanse  of  roll- 
ing veld,  the  grandeur  of  its  mountains,  the  charm  of  its 
woodland  scenery,  its  wonderful  bird  life  and  wild  game, 
both  large  and  small,  which  abound  in  vast  herds,  and 
which  can  be  seen  and  shot  while  motoring  through  the 
country  districts.  Even  to  those  who  have  only  made  a 
temporary  sojourn  there,  it  will  always  remain  the  one 
country  to  which  they  desire  to  return. 

Properly  to  appreciate  South  Africa, — what  it  stands 
for,  and  may  develop  into, — the  country  must  be  seen. 
Books  about  South  Africa  are  plentiful.  Many  are  good, 
but  the  book  has  still  to  be  written  which  will  adequately 
describe  so  large  and  variedly  interesting  a  country. 
Usually  known  as  the  "dark  continent,"  but  where  never- 
theless civilization  had  its  infancy,  it  may  yet  have  a 
high  manifestation.  Africa  was  the  last  continent  to  lie 
explored,  but  the  first  to  figure  in  history,  and  is  really 
less  known  today  than  those  more  modern  discoveries: 
North  America  and  Australia. 

Climatically,  it  is  second  to  none.  Socially,  it  resembles 
the  older  communities  of  the  United  States,  having  the 
same  foundation  of  Dutch,  British  and  Huguenot  blood. 
South  Africa,  even  by  those  wedded  to  her  interests, 
somehow,  was  pictured  abroad  more  as  an  heiress  than 
a  bride;  in  the  contemplation  of  her  riches,  her  beauty 
was  not  seen. 

Twenty  or  thirty  years  ago.  when  neither  the  railways, 
shipping  nor  hotel  accommodation  of  South  Africa  were 
as  good  as  now.  the  country  was  too  remote,  and  entailed 
too  much  discomfort  and  expense  for  travelers  to  be 
popular  as  a  resort.  It  is  entirely  different  today.  The 
remotest  part  of  South  Africa  is  now  reached  with  ease 
and  comfort,  and  the  attractions  are  fresh  and  uncom- 
mon. 

The  sea  voyage  to  South  Africa  is  the  fair-weather 
voyage  of  the  world.  It  alone  repays  the  traveler  coming 
abroad.  As  tho  steamer  approaches  Table  Bay  and  Table 
Mountain  looms  on  (lie  horizon,  the  scene  is  one  to  hold 
the  attention,  its  summit  being  sometimes  further  beau- 
tified by  tin-  familiar  cloth  of  cloud. 

RAILWAY  FACILITIES.  South  Africa's  popularity 
as  a  travel  land  is  every  day  gaining  greater  recognition. 
The  unexcelled  climate,  the  novel  scenery,  the  primitive 
appeal  of  the  natives,  the  flora  and  the  wild  animal  life 
contribute  among  other  things,  to  the  compelling  in: 
of  the  country. 


Lengthy  railway  journeys  are  the  rule  rather  than  the 
exception  in  South  Africa,  but,  strangely  enough,  the 
tedium  usually  associated  with  long  distance  travel  is 
not  felt. 

On  the  trunk  lines  a  happy  combination  of  circum- 
stances generally  relegates  the  uninteresting  sections  of 
the  countryside  to  the  night  period.  The  coaches  are 
specially  designed  to  provide  for  the  traveler  a  maximum 
of  creature  comforts,  and  lack  nothing  calculated  to  sat- 
isfy even  the  most  fastidious. 

The  dining  cars  in  which  the  table  d'hote  service  has 
earned  encomiums  from  many  a  famed  traveler,  repre- 
sent the  acme  of  comfort.  The  sleeping  arrangements  are 
preferred  by  many  to  the  Pullman  system,  lacking  as 
the  latter  does,  the  privacy  of  the  South  African  method. 

The  railways  of  South  Africa  serve  an  extensive  tract 
of  country  and.  with  the  connecting  lines  of  the  terri- 
tories of  Rhodesia,  Portuguese  East  Africa  and  the  Bel- 
gian Congo,  place  a  continuous  system  of  15,000  miles 
at  the  service  of  the  traveler;  Bukama,  in  the  Congo, 
being  now  the  railhead  of  the  Cape-Cairo  route. 

The  traveler  making  a  leisurely  journey  through  the 
country  will  appreciate  the  convenience  of  being  able,  on 
a  circular  or  return  ticket,  to  break  the  journey  at  any 
point,  thus  gaining  opportunity  for  visiting  places  of 
interest. 

First-class  rail  travel  in  the  Union  of  South  Africa  is 
comparatively  inexpensive,  and  the  longer  the  distance 
booked  the  lower  becomes  the  cost  per  mile;  therefore, 
the  traveler  will  gain  considerable  advantage  by  booking, 
at  the  outset  of  the  tour,  the  whole  of  the  journey  con- 
templated. 

Other  charges  are  quite  moderate. 

On  the  South  African  Railways,  and  also  the  lines  in 
Southern  Rhodesia,  breakfast  costs  seventy-five  cents, 
lunch  eighty-five  cents  and  dinner  one  dollar;  but  on  the 
S  A.  R..  by  a  unique  system  of  coupon  books  sold  on 
trains,  the  three  meals  cost  only  two  dollars.  Beds  (ster- 
ilized) on  S.  A.  R.  trains  cost  seventy-five  cents  for  an 
unbroken  journey,  and  on  Rhodesia  lines,  sixty  cents. 

Competent  stewards  look  well  after  the  traveler's  com- 
fort. They  serve  tea  or  coffee  in  the  early  morning  to 
trers  in  the  compartment;  also,  if  desired,  light 
refreshments  during  the  daytime,  and  at  night  convert 
the  compartments  for  sleeping  purpo 

Luggage  to  the  extent  of  one  hundred  pounds  is  allowed 
free  to  first-class  passengers.  Only  light  hand  baggage 
is  permitted  in  compartments,  and  for  the  traveler's  com- 
fort should  comprise  a  dressing-case  containing  sleeping 
and  toilet  requisit 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


What  Is  An  Expert? 

The  action  of  the  Board  of  Supervisors  in  employing 
Delos  F.  Wilcox,  as  expert  for  the  purpose  of  helping  to 
solve  the  street  transportation  questions  of  this  city,  has 
already  produced  hostile  reaction.  The  survey  will  take 
two  months  and  will  cost  §10,000.  This  is,  it  is  urged, 
"expert's"  pay.  On  that  question  we  have  no  opinion, 
but  are  satisfied  that  such  a  sum  is  not  too  much  to  pay 
for  an  expert  opinion  on  our  traffic  problems. 

Now,  the  charge  is  made  that  Mr.  Wilcox  is  not  an 
"expert"  and  does  not  know  anything  about  the  matter 
which  he  is  charged  to  examine,  and  that  a  United  States 
Court  has  decided  that  he  is  not  an  expert  on  the  matter 
of  railway  street  transportation.  Again,  we  are  not  dis- 
turbed by  this  because  the  decision  of  the  court  obviously 
only  ran  to  the  case  under  consideration  and  we  do  not 
imagine  that  Mr.  Wilcox  would  take  810,000  for  a  fee  in 
something  of  which  he  was  ignorant.  That  would  be 
"shystering"  and  not  "experting." 

But,  it  is  charged  that  Mr.  Wilcox  is  biassed  in  favor 
of  public  ownership  and  we  find  no  denial  on  that  account. 
On  the  contrary  the  evidence  is  pretty  clear  that  Mr. 
Wilcox  has  a  definite  and  established  notion  that  the 
matter  of  street  railroads  is  a  matter  for  municipal 
ownership  and  control. 

If  such  is  the  case,  it  is  very  clear  that  as  expert  Mr. 
Wilcox  will  not  do.  He  has  established  opinions  on  the 
matter  which  destroy  the  value  of  any  report  that  he 
may  make  on  the  railroad  question.  There  is  no  need  to 
make  unpleasant  remarks  about  him;  he  is  out  of  the 
question  on  his  own  showing. 

An  "expert"  whose  opinions  are  biassed  to  begin  with, 
is  no  expert. 

*     *     * 

The  Question  of  Prisoners 

The  matter  of  the  treatment  and  the  estimate  in  which 
prisoners  should  be  held  is  growing  increasingly  difficult 
as  facts  pile  up  which  show  that  one  may  be  a  prisoner 
and  yet  possessed  of  qualifications  of  the  highest  social 
value. 

For  example,  take  the  case  of  the  prisoner  in  County 
Jail  No.  1,  Romanes,  whose  poetry  is  far  above  the  aver- 
age successful  poetry  and  may  easily  become  very  dis- 
tinguished in  the  course  of  time  and  practice.  We  do  not 
happen  to  know  .just  what  Romanes  is  in  jail  for,  but  the 
fact  that  he  could  do  this  work  somehow  or  other  trans- 
cends the  fact  that  he  is  a  prisoner  and  it  is  impossible 
to  regard  him  with  the  aloof  severity  which  we  naturally 
assume  towards  an  ordinary  offender.  Of  course,  history 
is  sprinkled  with  artists  who  have  at  the  same  time  been 
criminals,  whose  artistry  has  in  the  long  run  obliterated 
their  criminality. 

It  is  not  the  artist  criminal  however  but  the  gifted 
ordinary  criminal  who  is  the  more  puzzling.  For  example, 
the  last  Warden  of  San  Quentin  recently  said :  "He's  one 
of  our  inventors, — we've  had  a  lot  of  'em  some  of  them 
very  clever.  Since  he's  been  here  he  has  already  taken 
out  two  patents.  He  is  now  working  on  the  idea  of  saving 
waste  in  gasoline  engines."  Here  is  a  distinct  social  as- 
set, in  jail,  as  a  criminal.  In  face  of  those  facts,  it  is 
hard  to  regard  that  prisoner  from  the  single  aspect  of 
criminality. 


Our  Great  Conductor 

We  cannot  let  the  opportunity  pass  to  pay  a  well  d& 
served  tribute  of  respect  to  Alfred  Hertz,  so  long  con- 
ductor of  the  Symphony,  which  has  done  so  much  to  add 
to  the  culture  and  pleasure  of  the  people  of  this  city.  It 
may  be  safely  said  that  no  factor  in  our  city  life  has  been 
of  greater  benefit  to  San  Francisco  than  the  genius  which 
has  brought  into  being  the  Symphony  organization  and 
maintained  it  at  a  high  pitch  of  excellence  for  so  long. 

The  recent  achievement  of  Mr.  Hertz  in  conducting  the 
opera,  "Tristan  und  Isolde,"  adds  new  lustre  to  his  fame 
and  again  places  the  city  in  his  debt.  This  performance 
was  the  first  showing  of  German  opera  in  this  city  by 
our  own  Opera  Association.  This  experiment  has  always 
been  regarded  with  much  doubt.  The  mounting  of  such 
an  opera  entails  very  heavy  expense,  and  the  perform- 
ance calls  for  the  very  highest  degree  of  skill  and  organ- 
ization. This  opera,  however,  has  been  the  most  popular 
of  the  series  presented  and  has  brought  the  largest 
amount  of  box  receipts.  It  may  therefore  be  justly  re- 
garded as  pre-eminently  successful. 

It  is  conceded  that  in  the  hands  of  any  other  manager 
or  conductor  than  Alfred  Hertz  such  results  could  not 
have  been  attained  and  so  the  triumphant  performance 
of  "Tristan  und  Isolde"  is,  strictly  speaking,  the  triumph 
of  Alfred  Hertz.  To  have  brought  about  such  a  result 
in  the  city  over  whose  musical  destinies  he  has  presided 
for  so  many  years  is  at  once  a  testimonial  to  the  city  and  I 
to  the  man.  It  takes  away  the  reproach  of  fickleness  " 
which  has  been  frequently  hurled  at  our  people  in  their 
preference  for  entertainers.  At  the  same  time,  it  bears 
witness  to  a  very  fine  thing,  namely,  the  development  of 
real  musical  culture  in  our  midst  and  the  progress  of  our 
civilization. 

*     *     * 

The  New  University 

Trust  Los  Angeles  for  being  up  to  date.  There  is  some- 
thing in  the  make  up  of  our  Southern  neighbors  which 
renders  them  most  readily  responsive  to  any  new  idea, 
which  may  have  in  it  the  potentialities  of  cash.  We,  in 
the  North,  are  poor  rustlers,  compared  with  the  almost 
romantically  feverish  money-chasers  of  the  Southland. 
It  would  seem  as  if  sunshine  acting  upon  Iowa  had  the 
effect  of  hashish  and  greatly  exaggerated  natural  tend- 
encies. 

Thus,  the  University  of  Southern  California,  it  is  sug- 
gested, should  confer  a  special  degree  upon  students  who 
have  qualified  in  a  course  of  training  in  the  motion  pic- 
ture industry.  The  idea  is  justified  by  the  proponents 
of  it  upon  the  ground  that  the  university  should  put 
behind  the  producer  a  real  knowledge  of  architecture  and 
the  like  to  the  enormous  advantage  of  the  motion  picture 
product.  In  other  words,  the  enthusiasts  imagine  that 
thus  the  solecisms  and  vulgarities  of  cinematic  exhibi- 
tions would  be  abolished.  Not  so,  the  vulgarity  of  the 
moving  picture  rests  upon  the  unshakeable  foundation 
of  the  vulgarity  of  the  moving  picture  audience.  No 
amount  of  study  or  knowledge  will  ever  substitute  knowl- 
edge for  her  who  is  known  as  Moronia  of  the  Movies. 

All  the  same,  we  must  confess  to  a  certain  amount  of 
sympathy  with  the  weird  idea  of  academic  study  for 
movie  purposes.  Undoubtedly  it  is  good  to  tie  up  the 
college  to  the  actual  industrial  life  of  the  community  in 
which  the  college  exists. 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Politics  Unveiled 


The  San  Francisco  News  Letter  has  been  published  for 
seventy-two  years  and  has  maintained  in  that  time,  strict 
independence  and  a  definite  policy  of  serving  the  thinking 
public  the  ungarnished  truth. 

Two  months  have  gone  by  of  the  most  bitter  mayoralty 
contest  which  this  city  has  known  since  the  old  machine 
politics  days.  Every  old  political  trick  has  been  dusted 
off  and  put  into  use  again  during  the  past  weeks. 

We  have  heard  whispering  campaigns,  we  have  heard 
a  candidate  against  the  present  Mayor  use  insinuations 
and  we  have  seen  a  political  machine  forced  into  activity, 
such  as  San  Francisco  has  not  known  in  twenty  years. 

Old  San  Francisco  can  remember  the  days  when  pool 
halls  and  saloons  were  the  district  headquarters  in  po- 
litical campaigns.  They  can  remember  when  the  machine 
ruled  the  city  and  when  every  proprietor  of  a  French 
restaurant  could  buy  his  protection  from  the  Mayor's 
office  through  the  Police  Commission  which  acted  as  a 
Mayor's  agent. 

These  same  old  San  Franciscans  can  remember  when, 
during  the  rule  of  such  a  machine,  our  then  Mayor  was 
under  indictment  and  when  there  was  scarcely  a  civil 
officer  who  was  not  either  under  indictment  or,  at  least, 
under  suspicion. 

But  times  have  changed.  The  pool-hall  and  the  saloon 
passed  out  of  politics  and  clean  government  became  firmly 
entrenched  in  San  Francisco.  Barbary  Coast  passed  out 
with  pool  hall  government,  but  the  pool  hall  has  again 
raised  its  head  in  politics. 

Some  months  ago  a  little  group  of  men  gathered  in 
Eddie  Graney's  pool  hall  to  draw  plans  for  placing  a  can- 
didate for  Mayor  before  the  people.  Before  this  candidate 
was  placed  on  the  election  market,  efforts  were  made  by 
Gnmcv.  and  friends,  to  induce  Mayor  Rolph  to  turn  over 
his  Police  Department  to  Graney.  This  Mayor  Rolph  re- 
fused to  do.  Chief  of  Police  Daniel  J.  O'Brien  is  a  house- 
hold word  in  San  Francisco.  His  Police  Department  lias 
hade  San  Francisco,  nol  only  a  delightful  city,  but  a  safe 
pace  for  our  growing  generation.  He  is  not  friendly  to 
crime  waves  and  is  not  friendly  to  pool  room  interests. 

The  result  of  thai  conference  held  in  Graney's  pool 
hall,  can  be  seen  in  banners  placed  all  over  San  Francisco, 
captioned  with  the  slogan  "We  Want  a  Change." 

The  News  Letter  lias  always  been  a  guardian  ot  San 
Francisco  and  it  would  be  a  serious  delinquency  on  the 
pari  of  <nw  civic  consciousness  if  we  were  to  fail  to  bring 
the  public  the  true  issues  in  this  mayoralty  cam- 
paign. 

San  Francisco  had  a  change  from  machine  politics 
fifteen  years  ago,  and  this  writer  does  not  presume  to 
whether  or  not  San  Francisco  again  needs  a 
chanue;  but,  if  such  a  change  is  needed,  and  if  such  a 
chanue  would  bring  back  into  power  a  political  machine 
of  a  pool-hall  boss,  it  is  our  belief  that  the  public  should 
know  these  tacts  before  they  vote. 


A  bond  issue  of  $1,800,000,  to  build  a  power  line  from 
Newark,    the    present    terminus    of    the    Heteh    Hetchy 
power  line  from  the  Moccasin  creek  plant,  to  San  Fran- 
has  been  authorised  by  the  Board  of  Supervisors 
this  week. 


Political  Hop-OfFs 


The  campaign  of  James  B.  McSheehy,  the  man  with  the 
two-time  reduction  of  the  tax  rate  distinction,  is  making 
marked  progress.  More  than  500  volunteer  workers  have 
enrolled  in  McSheehy  for  Assessor  clubs  with  more  com- 
ing in  hourly.  

Rolph  forces  have  been  scouting  out  over  the  Richmond 
district  where  the  Power  crowd  is  centering  its  campaign. 
Richmond  district  gave  Rolph  a  tremendous  vote  four 
years  ago  and  the  Finn-Power  camp  is  trying  to  get  into 
the  territory. 


Rolph's   Richmond   district   campaign   committee   has 
opened  headquarters  in  the  Alexandria  Theatre  building. 


The  Mission  district  Young  Men's  Rolph  club  held  a 
public  mass  meeting  last  week  at  the  Rolph  chief  Mission 
hangar,  16th  between  Mission  and  Valencia. 


Young  Men's  Rolph  clubs  are  being  formed  in  the  Park- 
Presidio,  Sunset,  Potrero,  Ingleside  and  Western  Addi- 
tion sections.  These  Y.  M.  R.  clubs  are  proving  the  most 
effective  of  his  campaign  units. 


The  Women's  Campaign  committee  for  the  re-election 
of  Matthew  Brady,  District  Attorney,  held  a  meeting  in 
the  Blue  Room  of  the  Palace  Hotel  Thursday  afternoon. 
Mrs.  G.  H.  Cabaniss  was  in  charge  of  the  arrangements. 


The  Women's  Brady  committee  has  elected  the  fol- 
lowing officers:  Mrs.  Edwin  J.  Hanson,  president;  Mrs. 
George  W.  Springer,  Mrs.  H.  J.  Castles  and  Mrs.  Marie 
L.  Winterburn,  vice-presidents,  and  Mrs.  Harry  Reilly, 
secretary. 


Mrs.  Charles  Hawkins  entertained  a  large  number  of 
Sunset  district  women  at  her  home,  19th  avenue  and 
Sloat  boulevard,  last  week.  All  are  members  of  a  com- 
mittee who  are  backing  the  gateway  of  Maurice  T.  Dool- 
ing  for  District  Attorney. 


Seasoned  political  flyers  are  claiming  it  will  cost  Power 
much  more  money  than  it  will  Rolph  in  the  coming  con- 
test because  Rolph's  hangar  is  already  out  there  on  the 
old  runway — and  has  been  so  long  it  looks  like  a  per- 
manent affair. 


Of  course  William  T.  Valentine  has  the  old  ship  out 
again  tuning  up  the  motor  and  tightening  up  the  bolts, 
wings,  etc.  He  has  consistently  tried  the  flight  and  as 
usual  expe  -fully  make  the  jump— ma> 


Supervisor  lames  P.  McSheehy  has  had  those  two  tax- 
reduction  mottoes  tacked  to  the  fusilage  of  the  old  boat 
as  exhibits  AA.  but  he  is  taking  no  chances  on  the  out- 
come— clear  as  it  appears  to  him  and  a  multitude.  He  is 
making  a  stiff  canvass  in  the  interest  of  his  flight  for 
s  it  is  his  ambition  to  show  a  "clean  rudder" 
to  the  other  contestant. 


Alfred  I.  F.sberg  has  been  nominated  by  Mayor  Rolph 
for  a  member  of  the  Board  of  Education  to  succeed  him- 
self. He  will  be  voted  on  for  confirmation  by  the  people 
on  November  8th. 


Police  Judge  Lile  T.  Jacks  and  Leo  Murasky.  Jr.  have 
been  endorsed  by  the  Bar  Association  for  the  post  of 
police  judi 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


ocier 


Scintillating  Society 
Creates  Gala  Opera  Scene 

Society,  attired  in  loveliest  array, 
has  added  scintillating  charm  to  the 
San  Francisco  Opera  Season,  which, 
this  week,  has  registered  another 
brilliant  page  in  local  musical  history. 

Oh,  how  lovely  society  looks  at  the 
opera ! 

Stunning  gowns,  in  the  latest  and 
smartest  dictations  of  fashion,  have 
been  seen  at  each  performance.  But, 
I  have  noticed,  especially,  how  much 
attention  is  being  given  this  year  to 
the  opera  wrap. 

It  may  be  of  elaborate  design  and 
gorgeous  coloring;  fine  or  costly  tex- 
ture; or,  it  may  be  the  luxurious  fur 
coat ;  the  graceful  cape ;  or,  the  ever- 
popular  and  nattering  shawl. 

One  thing  is  certain,  the  wrap's  the 
thing — in  opera  attire,  according  to 
Society's  own  adoption  of  this  lovely 
apparel,  which  either  makes  or  mars 
one's  individual  status  in  the  fashion- 
able world. 

*  #     * 

Opera  Party 

Mr.  and  Mrs.  LeRoy  Linnard  of 
the  Fairmont  gave  a  box  party  the 

opening  night  of  the  opera. 

*  *     * 

Wedding  Ceremony 

At  a  pretty  wedding  ceremony  at 
the  Clift  Hotel,  Miss  Evelyn  Erb, 
daughter  of  Mr.  and  Mrs.  C.  H.  Erb 
of  this  city,  became  the  bride  of  Mr. 
Charles  Lafayette  Lienau. 

The  bride  was  gowned  in  white  taf- 
feta. Her  tulle  veil  was  held  in  place 
by  orange  blossoms.  She  carried  a 
bouquet  of  bride's  roses  and  lilies  of 
the  valley.  Miss  Aldo  Tadwick,  maid 
of  honor,  was  the  bride's  only  attend- 
ant. Mr.  Charles  Erb  acted  as  best 
man.  A  reception  and  dinner  attend- 
ed by  close  friends  and  relatives  fol- 
lowed the  ceremony.  The  young 
couple  left  for  Honolulu  on  their 
honeymoon  and  upon  returning  will 
make  their  home  in  this  city. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On  the   Coast   Highway,   Half-Way   Between 
San  Francisco  and  Los  Angeles 

An   Inn   of    Unusual    Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


By  Antoinette  Arnold 

The  First  Lady 

Whatever  else  may  have  been  said 
of  the  charm  and  interest  of  the  mag- 
nificent banquet  held  at  the  Palace 
Hotel  in  honor  of  the  great  American 
hero,  Colonel  Charles  Lindbergh, 
those  who  attended  the  never-to-be- 
forgotten  event,  will  also  recall  the 
loveliness  of  Mrs.  James  Rolph,  first 
lady  of  San  Francisco,  as  she  sat  at 
the  honor  table,  Friday  evening,  Sep- 
tember 16,  gracing  the  place  with  her 
presence. 

Mrs.  Rolph  is,  beyond  doubt,  the 
best  loved  and  admired  woman  in  the 
community,  as  well  as  being  the  wife 
of  the  Mayor  of  San  Francisco.  She 
always  looks  lovely.  In  her  elegant 
simplicity,  Mrs.  Rolph  is  criterion  for 
exquisite  taste  and  smartness  in  at- 
tire. 

At  the  noted  Lindbergh  banquet 
Mrs.  Rolph  wore  a  handsome  soft- 
colored  gown  with  a  single  strand  of 
pearls  about  her  throat  and  a  cluster 
of  her  favorite  orchids  on  one  shoul- 
der. 

*  *     * 

Dinner  Party 

Mrs.  Robert  I.  Bentley  was  hostess 
last  Wednesday  at  a  dinner  gathering 
in  her  suite  at  the  Clift  Hotel. 

Mr.  George  Maxwell  of  New  York 
was  guest  of  honor. 

*  *     * 

Mr.  J.  W.  Wheeler-Bennett  and 
mother,  Mrs.  Wheeler-Bennett,  of 
Keston,  Kent,  England,  are  among 
arrivals  on  the  S.  S.  President  Jack- 
son who  are  guests  at  the  Clift  Hotel. 
They  have  been  traveling  in  the 
Orient  for  the  past  eight  months,  and 
have  visited  Egypt,  Ceylon,  Indo- 
China  and  Japan.  Mr.  Wheeler-Ben- 
nett is  founder  and  honorary  secre- 
tary of  the  Association  for  Interna- 
tional Understanding,  and  the  author 
of  books  on  international  affairs.  Af- 
ter visiting  the  principal  Eastern 
cities,  the  Wheeler-Bennetts  will  sail 
for  home  November  19  on  the  S.  S. 

Isle  de  France. 

*  *     * 

Prominent  Visitor 

Among  prominent  visitors  who 
have  arrived  for  the  opera  season  are 
Lady  Barnard  and  sister,  Mrs.  C.  J. 
Pryor,  of  Clovelly,  Victoria,  B.  C. 
They  are  at  the  Clift  Hotel. 

Lady  Barnard  is  the  wife  of  Sir 
Frank  Barnard,  formerly  Lieutenant 
Governor  of  British  Columbia. 


f 


World  Travelers 

Visitors  from  afar  at  the  Fairmont 
are  Mr.  and  Mrs.  A.  I.  Hordern  of 
Sydney,  Australia.  They  are  world 
travelers  and  make  frequent  trips  to 
California.         *     *     * 

Colonel  and  Mrs.  R.  F.  Metcalf  ar- 
rived recently  by  motor  from  Fort 
Sam  Houston,  San  Antonio,  Texas, 
where  the  Colonel  has  been  stationed 
for  the  past  seven  years.  They  are 
guests  at  the  Clift  Hotel.  On  October 
first  they  will  sail  on  the  S.  S.  Somme 
for  Honolulu,  where  the  Colonel  will 
be  stationed.     *     *     * 

Mrs.  Marmaduke  B.  Kellogg  enter- 
tained at  tea  at  the  Fairmont  Hotel 
on  Tuesday,  in  honor  of  Mrs.  Arthur 
L.  Whitney  who  has  just  returned 
from  a  two  years'  absence  in  Europe. 
The  affair  was  in  the  nature  of  a 
reunion  of  those  friends  whom  she 
had  met  during  her  slay  abroad. 


Mr.  and  Mrs.  Richard  I.  Scollin,  of 
Santa  Barbara,  spent  the  early  part 
of  the  week  at  the  Hotel  Whitcomb. 
Mr.  and  Mrs.  Scollin  are  frequent  vis- 
itors to  the  city  and  their  coming  is 
always  the  occasion  for  a  round  of 
entertaining  by  their  many  friends. 

*  *     * 

Recital 

An  enjoyable  recital  was  given  at 
the  Hotel  Mark  Hopkins  last  Tues- 
day evening  by  Florence  Purdy, 
mezzo  soprano  of  the  Los  Angeles 
Opera  Association  and  Berta  Smith, 
dramatic  soprano  and  concert  artist, 
from  the  Louise  Gude  Studios,  Los 
Angeles,  representing  the  Frantz 
Proschowsky  Studios,  in  New  York. 
Reba  Perkins  Kay  accompanying. 

*  *     * 

Mr.  and  Mrs.  Robert  Lewis  Wiel, 
who  have  been  spending  their  honey- 
moon in  Europe,  arrived  in  San  Fran- 
cisco Wednesday,  September  14,  and 
will  spend  a  few  weeks  at  Hotel  St. 
Francis  before  moving  into  their 
apartment  on  Pacific  avenue. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN,    Proprietor 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Wedding  Reception 

Mr.  and  Mrs.  Edwin  Wallis  Arm- 
itrong,  whose  wedding  took  place  a 
short  time  ago,  received  their  friends 
ast  Thursday  evening  at  a  most  de- 
lightful reception  held  in  the  gray 
room  of  the  Fairmont  Hotel. 

After  an  extended  honeymoon  trip 
to  Jasper  National  Park  and  through 
the  Canadian  Rockies,  Mr.  and  Mrs. 
Armstrong  have  taken  apartments 
at  the  Fairmont  Hotel  where  they 
will  now  make  their  home.  The  wed- 
ding of  Mrs.  Armstrong,  who  was 
Mrs.  William  Howard  Robinson, 
prominent  in  society  in  Berkeley,  and 
Mr.  Armstrong,  took  place  a  short 
time  ago  in  Santa  Rosa. 

The  handsome  grey  room,  where 
the  wedding  reception  was  held,  last 
week,  was  transformed  into  a  salon, 
artistically  decorated  for  the  event. 

Mr.  and  Mrs.  Armstrong  were  as- 
sisted in  welcoming  their  guests  by 
Mr.  and  Mrs.  Edward  Robinson  of 
Piedmont,  Mr.  and  Mrs.  Walter 
Cooper  of  Suisun,  and  by  Mr.  and 
Mrs.  Ronald  Robinson  of  Berkeley. 

The  hostess  wore  an  elegant  gown 
of  peach-color  georgette  embroidered 
in  pearls  and  gold  beads.  Her  jewels 
were  diamonds.  She  was  a  picture  of 
loveliness  as  she  stood  with  her  hus- 
band greeting  friends  and  relatives. 
During  the  reception,  Rudy  Seiger's 
orchestra  played  delightful  selections 
including  the  wedding  march  and 
some  of  the  bride's  favorite  melodies. 

Mr.  Armstrong  is  prominent  in  civic 
affairs  in  San  Francisco,  a  Shriner, 
and  a  well  known  capitalist. 


Wedding 

Mr,  .lames  Rober 
Mr.  and  Mrs.  R.  J 
Jose.  California,  an 
Johnst  mi.  daughter 
Robert  H.  Johnston 
ver.  Colorado,  were 
ber  17  in  lli«-  little  e 
of  the  Mountains.*' 
Lake  Tahoe,  Califor 


t   Ililtner,  son  of 
Hiltner  of  San 
d   Miss  .lime  Joy 
Mr.  and   Mrs. 
formerly  of  Den- 
married  Septem- 
hapel  "St.  Francis 
at    Fallen    Leal", 
nia. 


The  little  chapel  was  most  beauti- 
fully decorated  with  the  golden  rod 

and  ferns  gathered  in  the  woods 
ftearby.  The  wedding  breakfast  was 
lerved  at  Fallen  Leaf  Lodge  and 
later  the  young  people  left  for  South- 
ern California  on  their  way  Fast, 
where  Mr.  Hiltner  will  be  in  the  em- 
ploy of  the  General  Electric  Company 
at  Schenectady,  New  York. 

Mr.  Hiltner.  a  member  of  Lambda 

Upha.  graduated  from  the  State 

University    at    Boulder.    Colorado,    in 

mber,  1926.   Mrs.  Hiltner,  a  mem- 

of  Chi  Omega,  graduated  in  June 

of  this  year. 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Smart   Town  House   for  a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


Mark  Hopkins 
College  Nite 

"College  Nite"  at  the  Hotel  Mark 
Hopkins  was  inaugurated  last  Friday 
evening,  with  a  special  engagement 
of  Anson  Weeks'  band,  as  announced 
by  the  management  and  lived  up  to 
all  expectations.  Several  new  and 
novel  innovations  have  now  been  ar- 
ranged. The  "Nite"  will  be  a  weekly 
affair,  with  prizes  and  appropriate 
dinner  favors,  pertaining  to  the  gen- 
eral college  atmosphere. 

*  *     * 

Artist  at  Lake  Tahoe 

Lorenzo  P.  Latimer,  prominent  in 
the  world  of  artists,  has  been  spend- 
ing  several  weeks  at  Fallen  Leaf, 
Lake  Tahoe,  painting  some  of  the 
beauty  of  the  surrounding  country. 
He  is  painting  in  water  colors  as  he 
says,  that  this  is  the  medium  through 
which  to  portray  the  delicacy  of  cloud 
effects,  the  translucent  waters  of  the 
lake,  and  the  golden  shades  of  a  Cali- 
fornia autumn. 

Mr.  Latimer  spends  considerable 
time,  every  year,  at  Fallen  Leaf, 
later  going  on  to  Reno,  Nevada,  and 
then  to  his  home  in  Berkeley  for  the 

Winter. 

*  »     * 

A  large  and  appreciative  audience 
attended  the  lecture  by  Dr.  W.  D. 
Meyer.  Associate  Professor  of  As- 
tronomy in  the  University  of  Cali- 
fornia, on  the  subject  of  "The  Atomic 
World"  last  Monday  evening  in  the 
auditorium  of  the  Pacific  Gas  and 
ric  Company. 

The  lecturer  described  briefly  the 
internal  structure  and  the  activities 
of  the  atom  and  the  methods  of  re- 
search in  our  physical  and  chemical 
laboratories,  through  which  much  in- 
formation is  being  gained  as  to  what 
is  taking  place  in  our  sun  and 

The  next  lecture  of  this  series  un- 
der the  direction  of  the  Astronomical 
if  the  Pacific  will  be  deliv- 
ered by  Dr.  Meyer  on  October  17. 
when  his  topic  will  be  "The  Interior 
B  Star." 


What  They  Wore 

Of  as  much  interest  to  the  feminine 
mind,  as  the  grand  opera  itself,  is: 
"What  they  wore!" 

If  you  recall  some  of  the  lovely 
scenes  "this  -  side-of-the-footlights," 
you  will  find  yourself  admiring  all 
over  again,  the  elegant  wraps  and 
gowns  donned  by  the  smart  set. 

Some  of  the  society  folks,  and  what 
they  wore,  are  as  follows:  Bentley, 
Mrs.  Robert,  wore  an  imported  model 
of  deep  cream  chiffon,  embroidered  in 
rhinestones  and  gold  beads,  with  the 
drapery  caught  with  a  rhinestone 
buckle.  Mrs.  Bentley's  wrap  was  of 
gray  chiffon  velvet  combined  with 
metal  cloth.  Linnard,  Mrs.  Leroy, 
wore  a  pale  pink  chiffon  gown  trim- 
med with  rhinestones.  Her  coat  was 
of  blue  metal  cloth  trimmed  with  fox. 
Ames,  Miss  Frances,  wore  a  pale  pink 
chiffon  evening  gown  and  a  wrap  of 
cream  colored  brocaded  satin.  Arms- 
by,  Mrs.  George,  looked  lovely  in  a 
handsome  ensemble  of  amber-colored 
velvet,  trimmed  in  brilliants.  Her 
wrap  was  of  amber  velvet,  trimmed  in 
ermine.  With  this  costume,  Mrs. 
Armsby  wore  handsome  sapphires. 
Bean,  Mrs.  Barton  Thoreau,  wore  an 
elaborate  gown  that  combined  jet  and 
rhinestones.  Her  slippers  had  rhine- 
stone heels,  and  Mrs.  Bean's  wrap  was 
a  brocade  of  tangerine  and  gold,  with 
a  kolinski  collar.  Giannini,  Mrs.  A.  P., 
wore  an  elegant  imported  gown  of  or- 
chid, beaded  in  crystal.  Her  wrap  was 
of  mink.  Giannini.  Miss  Claire,  wore  a 
girlish  frock  of  white  chiffon  embel- 
lished with  rhinestones.  Her  wrap 
was  of  ermine.  Hale,  Mrs.  Prentis 
Cobb,  wore  an  evening  ensemble  of 
pink  velvet  and  lace,  the  gown  trim- 
med with  rhinestones  and  the  wrap 
having  a  huge  collar  of  velvet.  De 
Latour.  Mrs.  Georges,  was  in  a  black 
velvet  evening  gown  embellished  with 
rhinestones.  and  her  opera  coat  was 
of  silver  metallic  cloth  lined  with 
black  velvet.  Crocker.  Mrs.  Irwin,  was 
entirely  in  black  velvet,  both  gown 
and  wrap.  Harris.  Mrs.  M.  C.  was  in 
dark  red  velvet,  ornamented  with 
rhinestones.  Her  wrap  was  of  cocoa 
color  ermine.  Merola,  Mrs.  Gaetano, 
tinued  on  Page  18) 


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<Byou  pay  no  more  j^ 

BESTHOWHg 

224-2-26  Grant  Are      Tel  Kearnv  4975 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


'LEISURE'S  WW 


OBEY    NO   WAND  BUI  PLEASURE'S 

lorn  Moore. 


Opera 

What  a  feast  of  Grand  Opera  we 
are  having! 

"Tristan  und  Isolde,"  the  Wagner- 
ian opera  so  thrilled  the  thousands 
who  heard  the  operatic  stars,  that 
other  thousands,  not  able  to  get  seats 
clamor  for  more  so  that  this  great — 
and  by  many  declared  to  be  "the 
greatest"  of  all  opera  will  be  repeated 
on  Sunday,  September  25,  upon  re- 
quest, Alfred  Hertz  conducting. 

Alsen,  Meisle,  Laubenthal,  Amato 

and  Patton,  the  stars. 

*  *     * 

Double  Bill 

"Cavalleria  Rusticana"  and  "II  Pag- 
liacci,"  will  be  the  double-bill  tonight, 
Saturday,  September  24,  at  the  Expo- 
sition Auditorium  serving  as  the 
opera  house  this  season.  Peralta, 
Mario,  Chamlee,  Picco,  Anna  Kar- 
kova  and  Maude  Williams  sing  in  the 
first  named  opera  by  Pietro  Mas- 
cagni.  Roselle  sings  the  role  of  "Ned- 
da"  in  "II  Pagliacci";  Martinelli, 
Amato,  Bada  and  Defrere  are  in  the 
cast.  *     *     * 

"Aida"  will  be  sung  Wednesday 
night,  September  28,  with  Roselle  in 
the  title  role.  Bourskaya,  Martinelli, 
Amato,  Pinza,  D'Angelo,  Carcione  and 
Knierr  are  the  other  operatic  stars  in 
this  magnificent  Verdi  opera.  It  will 
start  at  8  o'clock  sharp.  Pietro  Ci- 
mini  will  be  conductor.  Theodore  Kos- 
loff  has  arranged  the  incidental  dance 
with  Vera  Fredowa,  solo  dancer. 

*  *     * 

"La  Cena  Delle  Beffe"  will  be  sung 
in  Italian  on  Thursday  evening,  Sep- 
tember 29,  with  Cimini  conducting 
this  opera,  making  its  first  appear- 
ance in  San  Francisco.  Lawrence  Tib- 
bett,  the  opera  singer  of  Metropolitan 
fame  will  sing  in  this  opera  with  four- 
teen singers  in  the  cast.  Tokatyan, 
Bada,  D'Angelo,  Picco,  Oliviero,  Pi- 
sani,  Dini,  Austin  Sperry,  Peralta, 
Myrtle  Claire  Donnelly,  Ellen  Deeley, 
Cecile  Leo,  Elinor  Mario  are  in  the 
cast. 

"La  Boheme"  will  be  sung  Friday 
evening,  September  30,  with  Florence 
Macbeth  singing  the  part  of  "Mimi," 
Katherine  Seymour  sings  the  role  of 
"Musette,"  Chamlee,  Picco,  Defrere, 
Pinza,  Carcione,  Albertini,  Paul 
Wright  and  Martha  Hipp  are  the 
singers  in  this  Puccini  opera  which 
starts  at  8:15  o'clock  sharp. 


By  Josephine  Young 

Verdi  Opera 

"Falstaff" — oh,  don't  forget  this 
Verdi  opera — which  is  scheduled  for 
Tuesday  evening,  September  27.  Here 
is  the  cast  and  it  is  enough  to  pack 
the  big  auditorium. 

Scotti  sings  the  part  of  "Falstaff." 
Lawrence  Tibbitts  is  in  the  cast,  sing- 
ing the  part  of  Ford.  Frances  Peralta, 
as  "Mistress  Ford"  has  a  leading  role. 
Myrtle  Claire  Donnelly,  D'Angelo, 
Bada,  Tokatyan.  Oliviero,  Bourskaya, 
and  Elinor  Mario  are  the  operatic 
stars. 

"Carmen"  will  be  sung  next  Satur- 
day night  with  Ina  Boursakaya  sing- 
ing the  title  role,  Gaetano  Merola 
conducting. 

Lurie 

Nancy  Welford,  Joe  E.  Brown  and 
a  splendid  cast  of  players  opened  at 
the  Lurie  Theater  last  Monday  night 
in  "Twinkle,  Twinkle,"  a  sprightly 
musical  comedy  with  pep  and  some 
plot  to  make  the  time  fly  in  merri- 
ment. 

Nancy  Welford  is  always  a  favorite 
no  matter  in  what  she  appears  and 
this  clever  comedy  with  its  whistling 
melodies  gives  the  dainty  star  just 
another  chance  to  win  us  all  over 
again. 

Clean  comedy  and  catchy  songs  run 
a  merry  pace  all  through  "Twinkle, 
Twinkle."  There  is  a  chorus  of  pretty 
girls,  with  Flo  Lewis  a  featured 
singer  and  Joe  E.  Brown  the  come- 
dian. "Nancy"  takes  the  part  of  a 
pretty  movie  actress. 


Alcazar 

"Pigs"  will  be  the  new  stage  at- 
traction at  the  Alcazar  Theatre  start- 
ing with  the  Sunday  matinee.  This 
ingenious  John  Golden  comedy  has  a 
number  of  inter-plots  in  addition  to 
the  laugh  moments. 

May  Buckley,  Emerson  Tracey  and 
Gay  Seabrook  are  the  featured  in  the 
Henry  Duffy  production,  supported 
by  a  capable  company.  "A  litter  of 
laughs"  is  how  the  publicity  man  ex- 
presses what  is  in  store  for  us  at  the 
ever-popular  Alcazar. 

"Pigs"  gives  a  slant  on  life  that  is 
certain  to  mean  a  permanent  wave  of 
laughter  and  high  entertainment  in 
the  bargain. 


Amusements 

NEXT  WEEK 

ON  THE   STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Pigs,"    John    Golden    comedy.     May    Buckley, 
Emerson    Treacy.     Henry    Duffy    players. 

Columbia,  Eddy  nr.  Powell 

Will    Morrissey's    "Exposures,"     Fun    Revue. 

Curran,  Geary  nr.  Mason 

Ruth    Chatterton    in    "The   Devil's   Plum   Tree." 

Lurie,  Geary  nr.  Mason 

"Twinkle.   Twinkle."    with   Nancy   Welford   and 
Joe   Brown,    Flo    Lewis.     Musical    comedy. 

President,  McAllister  nr.  Market 

"Two    Girls    Wanted,"    a    Henry    Duffy    presen- 
tation  of   John    Golden's   latest   comedy. 

Theatre  Arts  Club,  Woman's  Bldg., 
Sutter  and  Mason 

Talma-Zetta    Wilbur,   production    director. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Nick  Lucas,  headliner.  Gilson  and  Scott,  radio 
aces.  "Lonesome  Ladies,"  Lewis  Stone,  Anna 
Q.    Nilsson. 

Orpheum,   O'Farrell  nr.  Powell 

The  Sherwoods,  Yvette  Km.-t.-l,  Hooper  &  Gatch- 
ett,   Joe    Waston    and    Collette   Lyons. 

Pantages,  Market  at  Hyde 

"What  Price  Glory,"  Dolores  Del  Rio,  Victor 
McLaglen,  stage  act  prologue  of  picture,  or- 
chestra  of  sixteen    pieces. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN    TOWN 

California,  Market  at  4th 

"Ben  Hur,"  Ramon  Novarro  to  be  followed 
by  "The  Magic  Flame,"  starring  Ronald  Col- 
man-Vilma     Banky. 

Cameo,  Market  opp.  Fifth  street 

Change  of  pictures  at  popular  prices.  News 
reels    and   short    comedies. 

Casino,  Ellis  at  Mason 

Big    pictures    at    popular    prices. 

Granada,  Market  at  Jones 

"Shanghai    Bound,"    Richard    Dix. 
"Sea    Nymphs,"   stage    presentation. 

Imperial,  Market  St.  op.  Jones 

"The   Fiffhtinfr   Eagle,"   Rod    La   Roque. 

St.  Francis,  Market  bet.  5th-6th. 


"Annie    Laurie,"    Lillian    Gish. 

Warfield,  Market  at  Taylor 

"Rose  of  the  Golden  West,"  Mary  Astor  and 
Gilbert    Roland. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"Broadway  Nights,"  Sat.  "Man  Bait,"  Sun., 
Marie    Prevost.     "The    Better   Ole,"    Syd    Chap- 

GRAND  OPERA 

Exposition  Auditorium 

"Cavalleria  Rusticana,"  "II  Pagliacci."  Sat. 
eve. 

"Falstaff,"  Tues.,  Sept.  27.  Scotti,  Lawrence 
Tibbett,    Merola. 

"Aida."  Wed.  eve.  Anne  Roselle,  Bourskaya. 
"La  Cena  Delle  Beffe."  Thursday  eve.  Lawr- 
ence  Tibbett.   Tokatyan. 

"La   Boheme,"   Fri.  eve.    Macheth,   Chamlee. 
Sunday,   Sept.    25,   extra    matinee    performance, 
2    o'clock. 
"Tristan   and    Isolde,"   Hertz   conducting. 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Theatre  Arts  Club 

The  Theatre  Arts  Club,  Inc.  will 
iresent  a  gala  program  on  Saturday, 
September  24  (today)  at  the  Com- 
nunity  Playhouse,  in  the  San  Fran- 
isco  Women's  Building,  Sutter  and 
itason  streets. 

Talma-Zetta  Wilbur,  production  di- 
ector,  has  four  plays  on  the  booking 
ist  including  "The  Drums  of  Oude," 
>y  Austin  Strong;  "Hanging  and 
Yaving,"  by  J.  Hartley  Manners; 
'The  Delta  Wife,"  by  Walter  McClel- 
an;  and  "One  of  Those  Things"  a 
omedy  by  George  Kelly.  The  curtain 
•ises  at  8:15  o'clock  P.  M. 

The  Theatre  Arts  Club  is  not  or- 
ganized for  profit,  but  to  do  the  best 
vork  of  which  the  community  is  cap- 
ible  for  the  benefit  of  the  community. 
$8  purpose  is  the  study  and  presen- 
;ation  of  dramatic  literature  as  exem- 
ilified  by  the  modern  short  play,  pro- 
lucing  a  variety  of  really  worth-while 
ittle  plays  by  American  and  Euro- 
pean authors. 

*  *     * 

Curran 

Ruth  Chatterton  is  the  featured 
tar  at  the  Curran  Theater  where  the 
lohn  Colton  play,  "The  Devil's  Plum 
Tree"  is  proving  so  popular.  The  story 
is  unusual  and  of  touching  appeal, 
with  handsome  Kenneth  Thomson,  of 
Doth  stage  and  screen  fame,  in  the 
:ast.  Ivis  Goulding,  Montague  Glass, 
Mary  Forbes,  Marjorie  Bennett,  Pa- 
mela Gordon,  Bertha  Mann  and 
Charles  Quartemaine  are  in  the  list 
of  supporting  players — all  doing 
good  work,  too,  by  the  way. 

Be  sure  to  see  the  Curran  Theater 
play  if  you  want  something  highly 
dramatic,    intensely    interesting    and 

well  played. 

*  *     * 

President 

"Two  Girls  Wanted"  still  attracts 
crowds  to  Henry  Duffy's  theater,  the 
President,  with  the  John  Golden  com- 
edy now  going  into  its  sixth  success- 
ful week. 

Leneta  Lane,  Joan  Warner,  Peggy 
Tomson  and  Lillian  Dean,  have  the 
four  feminine  leads  in  this  merry 
comedy  which  thrills  and  puts  the 
laugh  into  one  with  its  lively  scenes 
and  stirring  action. 

Karl  Lee.  Thomas  Brower,  John 
Q'Hara  and  Harvey  Stephens  are  the 
other  principals  in  this  clever  Gladys 
Unger  dramatic  comedy. 

*  *     * 
Orpheum 

There  will  be  a  vaudeville  bill  com- 
posed of  four  headline  attractions  and 
equally  as  important  feature  acts  in 
Support,  tor  the  coming  week  start- 
ing Saturday  matinee. 

On  this  new  program  will  be  Bob 
and   Gale   Sherwood,   entertainers   of 


the  first  rank,  known  wherever  vaude- 
ville is  known,  with  their  own  com- 
pany of  artists  in  "Solid  Gold";  Yv- 
ette  Rugel,  the  distinguished  prima 
donna,  staying  over  for  a  second 
week  presenting  new  songs,  which 
she  will  sing  in  her  own  inimitable 
manner;  Hooper  and  Gatchett,  with 
Germaine  La  Pierre  and  a  big  com- 
pany, who  will  show  the  humorous 
side  of  the  great  war  in  a  skit :  "The 
Rookie" ;  Joe  Weston  and  Collette 
Lyons,  musical  comedy  stars,  in  char- 
acter interpretations. 

Naomi  Ray  and  Eddie  Harrison 
have  an  offering  of  mirth  and  melody : 
"Spring  is  Here."  Carlton  Emmy  and 
his  Mad  Wags,  a  comedy  offering; 
Eddie  and  Morton  Beck  from  "Poor 
But  Honest  Parents,"  and  The  Bar- 
derlangs,   exponents   of  equilibrium, 

complete  this  new  program. 

*     *     * 

Special  Features 

In  accordance  with  their  fortieth 
anniversary  celebration,  each  week 
the  Golden  Gate  Theater,  a  part  of 
the  Orpheum  Circuit,  is  offering  the 
best  in  vaudeville  entertainment.  The 
coming  week,  starting  Saturday,  will 
have  Nick  Lucas,  "The  Crooning 
Troubadour,"  known  to  everyone  for 
his  phonographic  recordings  of  popu- 
lar melodies — on  the  stage  in  person. 
Nick  originally  intended  to  confine 
his  activities  to  recording.  However, 
with  each  succeeding  record  release 
his  popularity  so  increased  that,  by 
public  demand,  he  arranged  to  divide 
his  time  between  appearing  on  the 
Orpheum  vaudeville  stage  and  record- 
ing new  songs. 
Golden  Gate 

Lucas  will  give  the  audiences  at  the 
Golden  Gate  a  chance  to  choose  the 
selections  they  want.  He  will  also 
give  away  ten  autographed  records 
at  each  matinee  performance. 

Sidney  Marion,  with  Ottalie  Corday 
have  a  musical  comedy  number  en- 
titled "Divertissements"  which  is 
quite  an  appropriate  name  for  this 
number.  A  new  supply  of  comedy  and 
songs  will  be  given  by  Marion. 

Gilson     and     Scott,     "The     Radio 

A.  bb"    are    two    boys    with    "golden 

voices"  and  their  songs  and  patter  are 

always  favored.    Other  acts  on  this 

big  vaudeville  bill  at  the  Golden  Gate 

this  week  are  given.    The  feature  of 

the    screen    is    "Lonesome    Ladies," 

starring   Lewis  Stone  and  Anna    Q. 

N'ilsson. 

•     *     * 

Granada 

Modern  China — mysterious  with  its 
age-old  civilization,  militant  with  its 
new  Western  ideas,  provides  the  back- 
ground for  a  new  type  of  motion  pic- 
'ture.  "Shanghai  Bound."  which  opens 
irday  at  the  Granada. 

tinued  on  Page  19) 


New  life,  new  color  for 
your  living  room 

cA  modern  principle  in  floor  and  table  lamp 
construction  improves  home  lighting 

Soft,  mellow,  shadowless  light  evenly 
spread  throughout  the  room — ample  light 
for  the  whole  family  to  read,  write,  sew 
or  play  cards — light  that  brings  out  the 
rich  colors  of  draperies  and  furniture — 
light  that  is  kind  to  your  family's  eyes. 

Such  lighting  is  now  possible  through 
a  new  principle  in  floor  and  table  lamp 
construction.  This  new  principle  banishes 
the  harmful  gloom  and  glare  that  is  so 
common  with  ordinary  lamps. 

The  *IS(ew  ^Principle 

The  silk  shade  rests  on  an  inverted 
glass  reflector  which  surrounds  the  bulb 
so  that  direct  rays  from  the  electric  lamp 
can  never  strike  you  in  the  eyes.  It's  this 
reflector  that  saves  your  eyes  and  diffuses 
the  light.  The  result  is  a  single  floor  or 
table  lamp  that  really  lights  a  room. 

Our  representative  would  gladly  dis- 
cuss home  lighting  with  you.  He'll  tell 
you  about  the  beautiful  new  floor  and 
table  lamps  that  are  designed  after  this 
new  principle  of  lighting. 


J>.Q.axid 


■rACITlC   5EHV1CI- 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 

12-1-927 


by  Californians 


.Companion  of 
\  morning  •  •  • 
ityrefrejhiiur-  • 


CEO.   W.   • 

■  64S4  or  Oak  :.  -  J.    1017 
Tel*phon«  I 
I.9H.IM    r»p»    »m    nrrrra    •!    UW 
Panama. Pant'    International    Eipamtia* 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1860 

One  of  the  Oldest  Bonks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees*    Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St, 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  W4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE, 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      450   California    Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,    Automobile    Insurance 


Branch   Office  Pacific  Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Buildinc 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


A.  &  E.  DAINI.  Props.  A.  J.  JACOPI.  Mgr. 

Boston  Bedding  &  Upholstering  Co. 

Mattresses  Made  Over 

Reupholstering  and 
Remodeling 

1957-61   POLK  STREET  SAN  FRANCISCO 

SkJUlJ"5  Telephone  Graystone  759 


Finance 


One  of  the  best  prophets  in  San  Francisco  stock  circles 
says:  "It  looks  as  if  business  this  fall  is  going  to  be 
good,  and  that  billions  of  dollars  will  be  available  for  the 
purchase  of  all  classes  of  goods  from  now  on.  Crops  have 
taken  a  decided  turn  for  the  better  and  the  country  has 
every  appearance  of  being  in  a  very  healthy  condition." 


It  has  been  well  pointed  out  that  stocks  have  to  be 
considered  individually  and  that  one  cannot  talk  of  "the 
market"  as  a  whole.  The  well  advertised  stocks  of  course 
become  leaders  and  attention  is  concentrated  upon  them, 
whereas  bargains  may  easily  be  had  in  stocks  which  do 
not  occupy  so  prominent  a  position.  A  wise  authority  in 
emphasizing  this  point  called  attention  to  the  Studebaker 
shares  which  he  considered  a  better  investment  than 
many  others  more  fully  advertised  and  more  enthusias- 
tically purchased. 


James  T.  Shaw,  vice-president  of  the  Pacific  Telephone 
and  Telegraph  Company,  speaking  of  the  proposed  in- 
crease in  rates  says :  "Of  course  the  Pacific  Telephone  and 
Telegraph  Company  is  financially  sound  and  it  is  our  pur- 
pose, as  it  is  our  duty,  to  keep  it  so  .  .  .  An  increase  in 
rates  with  reasonable  promptness  in  these  exchanges  is 
necessary  for  the  protection  of  the  company,  for  the  pro- 
tection of  the  service  for  which  it  is  responsible  and  for 
the  protection  of  the  mutual  interests  of  the  company, 
and  its  patrons  and  the  public." 


Governor  Young  has  appointed  seven  new  members  to 
serve  on  the  new  State  reclamation  board.  The  only  fa- 
miliar name  is  that  of  Clarence  E.  Jarvis  of  Sacramento 
who  was  formerly  member  of  the  board  of  control. 


There  is  a  marked  fall-off  in  the  sale  of  bonds  in  New 
York.  The  bonds  sold  are  of  the  tax-exempt  variety.  It 
is  not  recently  that  so  many  county,  state  and  city  issues 
have  been  advertised  at  one  time. 


The  New  York  influences  are  being  felt  here  but  the 
advantage  is  with  the  local  market.  Thus,  Pacific  Gas 
and  Electric  shares  reached  the  highest  point  ever  at- 
tained and  Southern  California  Edison  shared  in  the  up- 
ward movement. 


Within  the  last  year  a  total  of  six  and  a  half  billions 
has  been  added  to  the  light  and  power  industry.  The 
number  of  people  served  by  electricity  has  doubled  since 
1921  and  at  the  same  time  the  amount  of  gas  has  also 
doubled.  There  has  been  on  the  whole  a  lowering  of  rates, 
but  increase  in  managerial  efficiency  has  kept  the  returns 
at  about  the  same  level  for  this  greatly  increased  amount 
of  capital.   Our  public  utilities  easily  lead  the  world. 


General  Motors  was  subjected  to  a  severe  attack  in 
the  New  York  markets  but  easily  came  back  and  regained 
its  former  position.  There  does  not  appear  to  be  any 
fundamental  reason  for  this  rise  and  fall  of  such  securi- 
ties but  they  tend  to  relieve  the  general  dullness  of  the 
stock  market  at  the  present  time. 


As  a  well  known  authority  remarks:  "There  are  no 
developments  in  the  news  to  account  for  the  sudden  de- 
sire to  get  rid  of  stocks.  The  market  had  reached  the 
point  where  a  technical  reaction  was  in  order." 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

News  of  the  Week  at  A  Glance 


San  Francisco's  tax  rate  for  1927-28  was  established  of- 
ficially last  Monday  at  §3.80  which  includes  the  14  cents 
for  school  purposes  made  mandatory  by  the  State  Su- 
preme Court. 

There  was  no  dissenting  vote,  when  the  roll  was  finally 
called,  but  the  subject  was  productive  of  much  bitterness 
of  discussion  led  by  Mayor  Rolph  and  Supervisor  Colman 
on  one  side  and  Supervisor  McSheehy,  chairman  of  the 
finance  committee  on  the  other. 


Thousands  saw  the  Brooklyn  boy,  Walter  Spence,  cleav- 
ing his  way  through  choppy  waters,  last  Sunday,  in  the 
third  and  most  spectacular  of  the  San  Francisco  Chronicle 
Golden  Gate  annual  swimming  contest.  Spence's  time 
was  51  minutes,  9  seconds. 

He  led  184  swimmers  by  a  long  distance  and  received 
an  ovation  from  a  packed  mass  of  humanity  that  surged 
down  to  the  finishing  line  and  plastered  the  hillside  above 
Crissy  Field. 


A  delegation  of  San  Francisco  Sciots,  headed  by  Charles 
S.  Pratt,  founder  of  the  organization,  went  to  San  Diego, 
to  participate  in  the  initiation  of  Colonel  Charles  A.  Lind- 
bergh and  Will  Rogers  into  the  San  Diego  Pyramid  of 
the  order.  Many  well  known  flyers,  including  Lieutenants 
Maitland  and  Hegenberger,  belong  to  the  Sciots. 


Mayor  James  Rolph,  Jr.,  candidate  for  Mayor  of  San 
Francisco  for  the  fifth  time,  was  the  first  of  a  long  list 
of  candidates  for  office  to  file  a  declaration  of  candidacy 
with  Registrar  J.  H.  Zemansky. 

Mayor  Rolph  was  on  hand  at  7:30  a.  m.  waiting  for 
Registrar  Zemansky  to  open  his  offices.  The  mayor  swore 
to  its  correctness  and  was  back  at  work  in  his  offices  on 
the  second  floor  of  the  City  Hall,  shortly  after  8  o'clock. 


In  an  apparently  untenanted  house,  1463  Nineteenth 
avenue,  prohibition  agents  found,  this  week,  an  extensive 
printing  plant  for  the  manufacture  of  counterfeit  liquor 
labels  for  all  the  well  known  brands  of  whisky  and  gin. 


John  R.  Gray,  president  of  the  John  R.  Gray,  Inc., 
manufacturers  of  milling  machinery  and  supplies,  died 
at  the  Central  Emergency  Hospital,  Wednesday  morning 
following  a  fist  fight  with  Edward  Hough. 


Revival  of  the  bay  bridge  question  at  last  Monday's 
meeting  of  the  Supervisors  precipitated  a  long  and  caus- 
tic debate,  gained  for  the  board  some  information  as  to 
parliamentary  rules,  and  terminated  in  putting  any  ac- 
tion over  until  next  Monday. 


The  Board  of  Education  last  Wednesday  approved  a 
school  building  program  for  the  present  fiscal  year  that 
will  provide  additional  classrooms  for  practically  every 

section  of  the  city. 

*  *     * 

The  status  of  the  United  States  with  reference  to  the 
League  of  Nations  and  ways  of  preventing  war  were  sub- 
jects discussed  by  a  joint  meeting  of  the  League  of  Na- 
tions Nonpartisan  Association  and  the  National  Council 
for  Prevention  of  War,  held  at  the  Palace  Hotel  Wednes- 
day. 

The  meeting  was  called  to  celebrate  establishment  of 
a  new  permanent  office  of  the  league  in  the  Shreve  build- 
ing, and  to  welcome  Professor  Kenneth  J.  Saunders  of 
the  University  of  California  as  the  new  state  chairman 
of  the  national  council. 

Chester  H.  Rowell,  publicist,  lecturer  and  student  of 
international  affairs,  enlivened  the  session  by  his  thrusts 
at  the  United  States  Senate  because  of  its  refusal  "for- 
mally." 

*  *     * 

San  Francisco  Stock  and  Bond  Exchange  members 
voted  to  raze  the  present  class  C  building  in  which  the 
largest  exchange  outside  of  New  York  city  is  housed  and 
proceed  with  all  expedition  to  the  erection  of  a  new  monu- 
mental building  on  the  present  site  on  Montgomery  street 
which  will  be  devoted  exclusively  to  exchange  purposes. 

It  is  expected  to  invest  approximately  §500,000  in  the 
building,  which  will  be  located  on  the  west  side  of  Mont- 
gomery street,  south  of  California. 

*  *     * 

Suit  to  recover  §1,619,143.11  alleged  to  have  been  col- 
lected illegally  by  the  Internal  Revenue  Department  was 
filed  Wednesday  in  Federal  Court  here  by  the  Standard 
Oil  Company  of  California. 

Collector  of  Internal  Revenue  John  P.  McLaughlin  is 
named  defendant. 

Of  the  amount  asked  §138,811.16  represents  interest  at 
6  per  cent  on  a  payment  of  §1,479,331.95,  made  March  24, 

1924. 

*  *     * 

The  captains  of  teams  that  in  a  campaign  six  years  ago 
persuaded  Irish-Americans  of  the  bay  region  to  purchase 
8285.000  worth  of  bonds  of  the  Irish  Republic  have  now- 
been  given  the  job  of  devising  ways  and  means  to  get  the 
bond  buyers'  money  back  again. 

*  *     * 

Mayor  James  Rolph  is  authorized  to  name  a  committee 
to  arrange  a  reception  to  Helen  Wills. 


Three  proposed  bond  issues  totalling  §15.980.000  and 
including  the  §2,000.000  for  a  transmission  line  from 
Newark  will  go  on  the  November  ballot,  it  was  decided 
by  the  Board  of  Supervisors,  Monday. 


The  seventy-third  annual  State  Fair,  which  closed  last 
Saturday  night,  drew  282.892  people,  breaking  all  records 
in  attendance  at  the  California  annual  exposition. 


Setting  a  new  transcontinental  truck  record  of  137 
hours  and  .".?  minutes.  "Cannon  Ball"  Baker,  at  the  wheel 
of  a  General  Motors  two-ton  truck,  was  given  a  reception 
by  city  officials  and  automobile  men  last  Monday. 


Employment  of  Delos  F.  Wilcox,  to  make  a  survey  of 
the  franchise  and  properties  of  the  Market  Street  Rail- 
wav  and  the  California  Cable  System  was  authorised  this 
week  by  the  Supervisors  voting  unanimously.  \\  il 
to  be  paid  $10,000  the  first  installment  of  82.000  as  of 
September  16;  82.000  on  October  1:  82.000  on  October  14. 
and  the  remainder  on  completion  and  filing  of  his  report. 


A  second  husband's  willingness  to  support  his  wife's 
children  by  a  former  marriage  in  no  wise  lessens  the  real 
father's  responsibility  for  his  offspring's  welfare,  in  the 
opinion  of  Superior  Judge  Gregory  of  Butte  County. 


30 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


FOOTBALL 
By  Lyman  Martin 

The  Stanford  and  California  varsity  elevens,  will,  to- 
day, Saturday,  September  24,  swing  into  action. 

Down  at  the  Stanford  Farm  the  actual  proceedings  will 
begin  a  bit  earlier.  As  a  preliminary,  the  Stanford  Reds 
will  take  on  the  Modesto  Teachers'  College. 

Pop  Warner  is  following  the  schedule  of  Tex  Rickard, 
more  or  less.  He  wants  to  get  the  fans  all  warmed  up  by 
staging  a  few  preliminaries,  when,  as  a  matter  of  fact, 
nobody  cares  about  which  little  fellow  knocks  the  other 
little  fellow  down.  What  fans,  who  ride  down  to  Palo 
Alto,  want  to  see,  is  the  "beeg"  strong  fellow  perform. 

The  main  event  is  the  Stanford  Varsity  versus  the 
Olympic  Club. 

"Pop  Warner  wants  to  beat  the  Olympic  Club  badly; 
but  it  is  doubtful  if  Pop  is  going  to  have  a  very  easy 
time  of  it.  The  Olympic  Club  squad  boasts  of  a  goodly 
number  of  All-Americans  on  its  roster  and  has  hopes  of 
its  own  of  again  being  the  only  undefeated  team  on  the 
Pacific  Coast. 

Besides,  the  club  already  has  a  game  under  its  belt. 

Last  Sunday,  they  beat  the  Army  20-12.  There  is  a 
sneaking  suspicion  that  the  Olympic  Club  was  lucky  to  do 
just  that.  There  is  no  question  that  the  club  received, 
and  took,  advantage  of  the  breaks  of  the  game.  But  no 
team  that  has  any  Ail-American  members  on  its  squad 
is  going  to  overlook  the  breaks. 

The  Army  made  more  first  downs.  It  had  more  diversi- 
fied attacks.  It  had  three  real  stars  in  Gillmore,  Trapnell 
and  Chase.  Yet  it  lost. 

It  fumbled  once  or  twice  too  often,  and  fumbles  DO 
count  when  playing  against  All-Americans. 

Well,  these  All-Americans  now  have  a  game  under  their 
belts  and  they  should  give  Pop  Warner  something  to 
think  about  this  afternoon.  It  is  said  around  and  about, 
that  the  foxy  hand  of  Pop  was  seen  in  some  of  the 
Army's  plays  last  Sunday.   Maybe  so,  and  maybe  no. 

Back  in  1925,  the  aim  of  the  Olympic  Club  was  to  beat 
the  unbeaten  Bears.  This  year,  their  aim  is  to  beat  the 
Pacific  Coast  Champions  of  last  year,  Stanford.  So  there 
promises  to  be  a  merry  old  battle  down  at  Palo  Alto, 
this  afternoon. 


California  is  also  playing  its  first  game. 

It  opens  up  the  season  with  its  traditional  first  game 
rivals,  Santa  Clara.  Here,  too,  those  who  go  across  the 
Bay  will  go  to  see  a  football  game,  not  just  to  get  a  peak 
at  the  Bears.  Anyone  might  win  this  game.  Santa  Clara, 
under  the  tutelage  of  Adam  Walsh,  has  progressed  won- 
derfully. Adam  has  an  assistant,  this  year.  He  no  longer 
has  to  act  as  coach,  trainer  and  water-boy.  His  duties 
are,  at  least,  cut  in  half,  and  he  can  devote  more  time  to 
perfecting  plays. 

By  the  time  this  evening  falls,  the  first  game  of  the 
year  will  have  been  played,  and  we  can  prognosticate  the 
probable  winners  of  the  conferences,  and  start  selecting 
and  doping  out  our  own  Alma  Mater's  chances  to  win. 


Then,  if  that  is  not  enough,  on  Sunday,  St.  Marys 
takes  on  that  stubborn  old  Army  mule  out  at  Kezar  Sta- 
dium, in  what  should  be  another  great  game  of  football. 

The  Army  was  supposed  to  be  a  romp,  but  let  them 
play  as  well  as  they  did  last  Sunday,  not  fumble  and  get 
some  distance  in  their  kicks  and  "Slip"  Madigan  and  St. 
Marys  will  have  plenty  to  think  about. 


The  fans  of  this  locality  sure  have  the  opportunity  of 
seeing  lots  of  football  over  the  week-end. 


THE  EMISSARY  OF  PEACE 
By  Lyman  F.  Martin 

Thousands  of  us,  in  San  Francisco,  who  witnessed  last 
Friday's  welcome  to  the  nation's  idol,  Colonel  Charles  A. 
Lindbergh,  saw  an  advent  in  the  progress  of  human  af- 
fairs, which  registered  the  arrival  of  a  hero  who  was  an 
emissary  of  peace. 

This  city  has  often  been  the  scene  of  elaborate  and 
picturesque  parades,  with  bands  playing,  flags  flying, 
drums  beating,  and  a  general  furore  of  spectacular  cele- 
bration. These  parades  have  been  warlike  in  nature  and 
many  have  recorded  the  return  of  valiant  heroes  whose 
mission  it  was  to  prove  conquerer. 

Here — was  a  hero,  unspoiled,  desiring  no  spoils,  no 
adulation.  Just  a  typical  American  boy  with  a  simple 
message  to  carry  to  the  American  people. 

His  tour,  through  the  skies  of  the  United  States,  has 
carried  him  to  most  all  of  the  large  cities  of  the  country. 
In  each  city,  he  has  been  honored  with  a  spontaneous 
enthusiasm  that  has  never  been  beheld  before.  Through 
all  this  adulation  our  "Lindy"  has  been  unmoved  from 
his  single  purpose,  the  perpetuation  and  advancement  of 
commercial  aviation. 

What  a  pattern  for  American  boyhood! 

We  watched  him  sail  through  our  western  skies,  before 
he  made  a  perfect  landing  at  Mills  Field,  San  Francisco's 
airport.  We  were  thrilled  at  the  sight  of  him  in  the  blue 
heavens  above,  as  he  circled  the  city,  and  that  first  thrill 
carried  us  through  every  phase  of  his  all-too-brief  visit, 
here. 

Just  before  Colonel  Lindbergh  perched  himself  up  on 
the  back  of  the  tonneau  of  an  open  car  in  the  small  auto- 
mobile parade  which  started  up  Market  street,  it  started 
to  rain.   It  finally  did  rain,  a  little. 

The  children  of  San  Francisco  who  had  stood  and 
waited  two  hours  for  their  hero  to  come  were  dismayed. 
Then,  with  his  coming,  the  clouds  cleared  away  as  did 
the  regret  in  all  those  childish  hearts. 

Lindy,  himself,  finally  appeared.  What  a  hero! 

You  pessimists,  you  skeptics  who  proclaim  that  civil- 
ization is  on  the  downward  path.  Remember,  if  you  can 
the  day  of  Colonel  Lindbergh's  arrival  at  the  Golden 
Gate. 

Was  this  an  illustration  of  decadence? 

Whenever,  before,  did  any  people,  anywhere,  pay  such 
spontaneous  adulation  to  any  hero? 

For  centuries  before  the  day  of  our  Lord,  the  returning 
conquerer  and  hero  of  the  hour  was  greeted  with  acclaim 
and  homage,  expressed  in  gorgeous  pageantry. 

Each  successive  hero  received,  and  expected,  honors 
exceeding  those  of  his  predecessors.  Alexander-the-Great, 
one  of  the  greatest  generals  of  all  times,  was  a  genius  in 
his  line.  Julius  Caesar,  conquered  and  subjugated  all 
people  on  the  then-known  earth.  Atilla,  Napoleon,  Bis- 
marck, Frederick-the-Great,  Wellington,  even  down  to 
the  time  of  Generals  Foch  and  our  own  great  American 
leader.  General  Pershing, — all  have  received  tribute.  But 
how? 

In  many  of  the  former  instances,  slaves  in  chains 
brought  up  the  rear  of  the  triumphant  procession.  Man, 
the  idolator,  the  hero  worshipper,  the  hip-hip-hurraher 
for  the  victor,  inevitably  turned  avaricious  eyes  toward 
the  spoils. 

When  Colonel  Lindbergh  came — here  was  the  progress 
of  civilization  exemplified.  Here  was  a  hero  with  only  a 
message — a  message  not  of  war  or  strife. 

Lindy  was  the  first  aviation  hero  of  peace ! 

"A  nation  which  breeds  such  boys  may  never  fear  for 
its  future." 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


fa\]BRgK§?  TtfBLE 


Edited  by  Eleanore  F.  Ross 

The  literary  editor  has  just  received  a  copy  of  The 
Bookman,  in  its  new  tan-and-brown  wrapper.  We  are 
immediately  impressed  by  the  smartness  and  attractive- 
ness of  the  new  issue  and  find  the  new  make-up  of  the 
magazine  exceptionally  appealing. 

With  the  September  issue,  "The  Bookman"  appears 
under  the  new  management  which  recently  purchased  it 
from  the  George  H.  Doran  Company.  Henceforth  The 
Bookman  will  be  an  independent  publication,  not  con- 
nected with  any  book-publishing  house. 

The  Bookman,  in  nature,  will  be  two-fold:  a  literary 
review,  and  a  general  magazine  limited  in  scope  only  by 
the  interests  of  discriminating  readers. 

We  do  not  doubt  that  those  who  know  the  work  of  the 
new  editor,  Mr.  Burton  Rascoe,  as  critic  and  editor,  will 
feel  assured  that  under  him  The  Bookman  will  preserve 
its  highest  traditions  and  go  on  to  a  wider  audience  and  a 
greater  influence  in  the  service  of  American  life  and 
letters. 

The  September  issue  contains  a  tribute  to  the  great 
California  poet,  the  late  George  Sterling,  written  by  Up- 
ton Sinclair.  Other  contributors  are  Theodore  Dreiser, 
James  Branch  Cabell,  Dorothy  Parker,  Keith  Preston, 
Arthur  B.  Maurice,  John  Farrar,  E.  E.  Cummings  and 
Gilbert  Seldes. 

In  the  article:  "My  Friend  George  Sterling,"  Upton 
Sinclair  says:  "I  write  here  of  the  dearest  friend  I  ever 
had  among  men.  Since  he  is  gone  there  seems  a  large  hole 
in  the  world." 

THE   BOOKMAN,   Bookman  Publishing  Co.,  Inc.;  pub- 
lished monthly,  price  50  cents  a  copy. 


THE  JADE  RABBIT,  by  Adele  Blood  and  Tarn  Marriott; 

Lincoln  MacVeagh,  The  Dial  Press;  $2.00. 

A  story  of  plots  and  counter  plots.  The  dangerous  quest 
by  a  young  Englishman  for  a  famous  Rabbit  carved  out 
of  white  jade  which  is  believed  to  possess  invaluable 
powers.  The  talisman  is  of  legendary  origin  and  is  in  the 
possession  of  a  branch  of  the  Triad  Society,  of  the  Silent 
Voice,  in  China.  Being  an  apparently  far-distant  heir- 
apparent  to  the  family  title  and  fortunes  in  England,  this 
young  man  in  a  spirit  of  dare-deviltry  assumes  the  task 
of  overcoming  such  minor  obstacles  as  treachery,  torture 
and  sudden  death  to  acquire  this  treasure  for  another 
branch  of  the  Triad  Society  with  headquarters  in  New 
York.  And  a  third  branch  of  this  same  Society  lias  sent 
out  another  man.  with  the  same  idea  of  conquest  for 
their  branch  with  headquarters  in  San  Francisco.  And 
the  race  is  on. 

It  is  proclaimed  to  be  a  mystery  story  although  the 
mystery  is  rather  too  apparent.  The  cards  are  all  laid 
on  the  table  and  the  reader  is  not  asked  to  solve  any  in- 
tricate plots  or  try  to  guess  what  is  to  happen  next.  The 
plot  is  too  carefully  mapped  out  to  test  the  ingenuity  or 
powers  of  imagination  of  the  reader.  One  reads  from 
each  chapter  to  the  next,  wondering  how  the  authors 
are  going  to  bring  matters  to  a  climax. 

Of  course,  there  is  a  love  theme  woven  throughout. 
The  girl  loses  her  heart  to  the  handsome  hero,  but  she 
has  given  her  promise  to  defeat  his  purpose.  And  while 
the  authors  make  a  vital  point  of  the  tact  that  the  prom- 
ise of  the  English  woman  is  paramount  to  all  other  at- 
tributes, nothing  is  said  of  the  promise  given  by  the 
young  Englishman  to  Mr.  Ying. 


The  Life  of 

George  Sterling 

COMPILED 

by  ALBERT  M.  BENDER  for 

November 
Overland-Monthly 

Of  paramount  importance  to  the  literary  world,  is 
the  announcement  of  the  Overland  Monthly,  Califor- 
nia's initial  literary  venture,  concerning  November 
issue  of  Overland.  Albert  M.  Bender,  honorary  editor 
of  this  particular  issue  and  warm  friend  of  Sterling, 
has  gathered  together  a  literary  talent  of  a  Nation 
as  contributors  to  the  number. 

Such  is  Overland's  gift  to 
Western  Literature 

Each  of  the  writers  gives  a  portrait,  intimate  and 
lasting  of  the  poet.  Each  of  them  was  a  friend  of  the 
poet.  Each  of  them  mourns  his  departure. 

The  satirical  wit  of  Henry 
Mencken. 

The  gentle  philosophy  of  Ed- 
win Markham. 

The  pithy  wisdom  of  Charles 
Erskine  Scott  Wood. 

The  ripened  Culture  of  Ina 
Coolbrith. 

The  clean  swiftness  of  Rob- 
inson Jeffera. 

The  mellow  warmth  of  George 
Douglas. 

The  deep  sincerity  of  Idwal 
.Jones. 

All  of  these  will  be  part  of  the  extremely  important 
writers  contributing  to  the  George  Sterling  issue. 
Miss  II.  Virginia  Lee,  Editor  of  Overland  Monthly. 
suggests  an  immediate  attention  be  given  the  order- 
ing of  copies. 

36c  single  copy  mailed  to  your  door,  or  start  your 
subscription  to  Overland  with  November  issue.  One 
whole  year  for  S2.50  including  the  November  - 
Sterling  issue. 


The  colored  vision  of  Witter 
Bynner. 

The  charming  delicacy  of 
Gertrude  Atherton. 

The  fresh  insight  of  S.  Bert 
Cooksley. 

The   intimate  sweetness  of 
Sara  Bard  Field. 

The  cool  balance  of  James  D. 
Phelan. 

The   young   romanticism   of 
Marie  de  L.  Welch. 


B.  Virginia  Ee*.  Editor 


n\  l  HI.  \NI>  MONTHLY 
35C  Pacific  Building 
San  Francisco.  Calif. 

Gentlemen: 

Enclosed  find  check  or  money  order  for  fl.hO.  for  which 
please  send  me  Overland  Monthly  beginning  with 

issue  to 

tfcmt 

Strfft  Xumber 

City 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


San  Francisco's  Air  Port 


As  evidence  of  that  fact  we  may  point  to  the  August 
report  of  business  at  San  Francisco's  municipal  airport 
at  Mills  Field,  San  Bruno.  It  shows,  in  figures  compiled 
by  Supervisor  Milo  F.  Kent  and  Superintendent  Frank  A. 
Flynn,  that  374  planes  of  all  types,  with  601  passengers, 
landed  at  and  took  off  from  Mills  Field  without  mishap. 
They  came  from  and  left  for  all  parts  of  the  United 
States — on  business.  August  scored  more  than  600  per 
cent  gain  over  July. 

Colonel  Lindbergh's  arrival  at  Mills  Field  advertises 
the  efficiency  and  development  of  San  Francisco's  great 
airport.  San  Francisco  may  well  be  proud  of  the  foresight 
exercised  in  establishing  such  a  spacious  and  elabor- 
ately equipped  depot  for  the  business  of  the  air.  Lieu- 
tenant George  L.  Noville,  navigator  of  the  Byrd  flight, 
after  inspection,  declared  that  Mills  Field  airport  is  "one 
of  the  finest  in  America." 

Mills  Field  covers  150  acres.  It  has  three  runways — 
the  smoothest  in  the  country — the  longest  being  5700 
feet,  and  its  equipment  the  most  modern  for  handling 
all  phases  of  commercial  aviation  business  expeditiously. 

Business  at  Mills  Field  has  grown  to  such  an  extent 
that  the  city  is  preparing  to  utilize  450  additional  acres 
of  land  adjacent  to  the  airport. 

San  Francisco's  airport  committee,  of  which  Super- 
visor Milo  F.  Kent  is  chairman,  is  to  be  congratulated  for 
its  vision  and  should  be  encouraged  in  building  for  this 
great  western  metropolis  an  airport  equipped  to  meet  the 
future  needs  of  commercial  aviation. 


Express  company  officials  have  declared  that  inquiry 
has  indicated  that  financial  corporations,  especially  banks, 
expect  to  find  the  service  a  desirable  aid  to  their  business 
transactions.  Raisers  of  fine  flowers  also  have  discussed 
possibilities  of  the  service  in  placing  budding  flowers  in 
the  Eastern  florist  market. 


Arthur  W.  Ryder  will  give  an  address  in  the  Paul 
Elder  Gallery  Saturday  afternoon,  September  24th,  at 
2:30  o'clock,  on  "The  Ten  Princes,"  by  Dandin,  his  latest 
scholarly  translation  from  the  Sanskrit.  This  work  is  a 
prose  novel,  alive  with  action  and  written  in  a  style  which 
falls  with  novel  charm  on  western  ears.  "The  Ten 
Princes"  are  accomplished  rascals  who  win  the  reader's 
sympathy  by  their  lack  of  the  meaner  vices  and  virtues. 
Dr.  Ryder  will  read  passages  from  the  book. 


When  folks  marry  just  for  fun  the  laugh  is  on  them, 
as  a  rule. — Chronicle. 

If  you're  not  up  and  doing  you're  down  and  being  done. 
— Chronicle. 


Re-Elect ' ' ' 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Years 


From  Brighter  Pens  Than  Ours 


The  Prince  of  Wales  hasn't  been  reported  engaged  for 
six  weeks.  Charlie  Lindbergh  can  be  blamed  for  that. — 
Honolulu  Star-Bulletin. 

Crops  on  Long  Island  are  threatened  by  the  invasion 
of  the  Asiatic  beetle,  which  is  believed  to  be  financed  by 
Soviet  Russia. — New  York  Herald  Tribune. 

*  *     * 

Every  man  should  remember  that  it  is  much  easier  to 
live  within  an  income  than  to  live  without  one. — Louis- 
ville Times. 

*  *     * 

Nowadays  every  man  is  entitled  to  life,  liberty  and  an 
automobile  in  which  to  pursue  happiness. — Norfolk  Vir- 
ginian-Pilot. 

*  *     * 

All  the  world  needs  is  an  agreement  not  to  have  any 
more  wars  until  the  old  ones  are  paid  for. — Rochester 

Times-Union. 

*  *     * 

A  Pennsylvania  town  is  advertising  for  a  drug-store. 
It  seems  the  regular  restaurant  has  closed  down. — De- 
troit News. 

Rear-Admiral  Jones  says  the  Geneva  affair  proves  that 
we  need  a  bigger  Navy.  He  hopes  there  will  be  more  dis- 
armament conferences. — The  New  Yorker. 

*  *     * 

Senator  Glass  says  Prohibition  has  made  liquor  hard 
to  get.  And  he  might  have  added,  hard  to  drink  after 
you  get  it. — Macon  Telegraph. 

*  *     * 

Young  Wife — I  took  the  recipe  for  this  cake  out  of  the 
book. 

Husband — You  did  right.    It  should  never  have  been 

put  in. — Tit  Bits. 

*  *     * 

"I  hear  you  went  to  a  poker  game." 
"You  heard  wrong — I  was  taken  !" — Judge. 

*  *     * 

"I  quarreled  with  Meyer;  I  should  have  beaten  him 
black  and  blue,  if  I  had  not  been  prevented." 
"Who  prevented  you?" 

"Meyer."  — Nebelspalter,  Zurich. 

*  *     * 

Black — If  you  were  condemned  to  die,  what  kind  of  a 
death  would  you  choose? 
White — Old  age. — Answers. 


Santa  Maria  Inn 

Prominent  people  who  have  been  guests  this  past  week 
at  Santa  Maria  Inn  include:  Mr.  John  Parrott  of  San 
Mateo;  Mrs.  Herbert  W.  Whitworth,  Mr.  and  Mrs.  Luke 
Hamilton  of  Oakland ;  Mrs.  Herbert  Choynski  and  Miss 
Janet  Choynski,  Mr.  and  Mrs.  W.  C.  Heston,  Mrs.  J.  J. 
Baumgartner,  J.  J.  Baumgartner,  Jr.,  Mr.  and  Mrs.  John 
J.  Deane  and  Mr.  and  Mrs.  Joseph  Seeley  of  San  Fran- 
cisco ;  Mr.  P.  H.  Booth  of  Los  Angeles ;  Mrs.  A.  Mack  of 
San  Francisco;  Mr.  and  Mrs.  Thomas  A.  Smith,  Jr.  of 
Winnetka,  Illinois;  Mr.  and  and  Mrs.  W.  Kroll,  Oakland; 
Mrs.  E.  B.  Davis,  Miss  L.  Davis  and  Miss  Mendel,  Ber- 
keley ;  Mr.  and  Mrs.  Burt  L.  Davis  and  Burt  L.  Davis,  Jr. 
of  Palo  Alto;  Mr.  James  R.  McElroy,  Miss  H.  McElroy 
and  Miss  E.  Culbert,  Mr.  and  Mrs.  S.  L.  Goldstein,  San 
Francisco;  Mr.  and  Mrs.  C.  Z.  Sutton  of  Piedmont. 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Petrol  Paragraphs 

By  E.  V.  WELLER 
National  Automobile  Club 

A  decrease  of  22  per  cent 
in  thefts  of  automobiles  in- 
sured in  Conference  com- 
panies on  the  Pacific  Coast, 
was  made  from  July,  1926 
to  July,  1927. 

The  annual  report  of  W. 
E.  Schoppe,  superintendent 
of  the  theft  bureau  of  the 
Pacific  Coast  Automobile 
Underwriter's  Conference, 
shows  that  during  the  12 
months,  there  were  4613 
conference  -  insured  cars 
stolen.  This  number  com- 
pares with  5990  cars  stolen 
during  the  corresponding 
1925-1926  months.  Of  the 
latter  number,  86  per  cent 

were  recovered  while  89  per  cent  of  those  stolen  during 

the  last  year  were  recovered. 

The  highest  stolen  car  recovery  record  of  any  city  in 

the  United  States  is  that  of  San  Francisco.  Next  highest 

is  Portland. 

The  theft  record  of  the  principal  Pacific  Coast  cities  as 

shown  by  police  department  records  during  the  period 

July,  1926,  to  July,  1927,  follows: 

CITY  No.  Stolen 

Los  Angeles 11,461 

San  Francisco  5,068 

Seattle  2,366 

Oakland 2,019 

Portland 1,604 

Salt  Lake  971 

San  Diego  891 

Spokane 695 

Tacoma 529 


Per  Cent 

nri'i'iiv.'rcil 

Recovered 

1,461 

87.2 

49 

99.7 

87 

96.3 

52 

97.5 

21 

98.1 

21 

97.9 

40 

95.5 

25 

96.5 

31 

94.1 

Automobile  driving  is  a  good  exercise  and  is  conducive 
to  good  health.  That  is  the  conclusion  drawn  from  a  serifs 
of  tests  made  by  the  medical  students  of  the  University 
of  Wisconsin. 

In  a  bulletin  issued  following  the  investigations,  it  is 
declared  that  driving  gives  a  great  deal  of  exercise  In  the 
arm  ami  shoulder  muscles,  while  the  leg  muscles  % 
Important  amount  of  work  in  operating  the  brake  and 
clutch,  especially  in  downtown  traffic.  The  exercise  is  not 
Strenuous  but  is  regular  and  this  is  said  to  be  an  addi- 
tional advantage,  according  to  the  bulletin.  It  is  also 
pointed  out  thai  the  tar  driving  of  today  requires  less 
effort  than  ever  before,  but  at  the  same  time  requires 
enough  effort  to  provide  good  exercise. 


Albuquerque  is  situated  in  the  very  heart  of  the  Indian 
country  ami  many  interesting  one  day  trips  may  lie  made 
from  this  point.  The  drive  to  Jeme/.  Springs  and  return 
can  easily  lie  accomplished  in  a  day.  Leaving  Albuquer- 
que, the  motorist  has  a  paved  highway  to  Bernalillo.  The 
road  then  crosses  the  Rio  Grande  River  and  climbs  to  the 
high  Mesa  to  the  west.  A  magnificent  view  is  to  be  had 
from  this  point,  of  four  great  mountain  ranges,  the  San- 
gre  de  Cristos,  Sandias,  the  Manxanos  and  the  Jemez 
Range  itself.  The  road  passes  by  the  inhabited  Indian 
pueblos  of  Santa  Ana.  Zia.  and  the  Pueblo  of  Jeme*.  Ar- 
riving at  San  Vsidro.  a  noticeable  change  of  scenery  takes 
plate  ami  the  most  weird  and  brilliant  color  effects  are  in 
evidence  on  every  hand.  At  Jeme-  Springs  there  are  some 
interesting  ruins  dose  to  the  Medicinal  Springs  for  which 
Jemez  is  renowned. 


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14 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

Massenet's  four-act  opera,  "Ma- 
non,"  will  be  given  in  tabloid  form 
over  KGO,  Monday  night,  September 
26,  8  o'clock.  The  story  of  "Manon" 
is  founded  on  Abbe  Prevost's  novel, 
which  has  been  treated  operatically 
by  several  composers.  Joseph  Henry 
Jackson  will  be  heard  at  9  o'clock  with 

his  usual  weekly  book  chat. 

*  *     * 

Frank  and  Carl  Emler  will  be  the 
intermission  soloists  on  the  Hotel  St. 
Francis  dance  program  on  Thursday 
nights,  from  10  o'clock  to  midnight. 
This  new  harmony  duo  will  be  heard 
in  vocal  numbers,  accompanied  by  the 
piano. 

"Radio  Vaudeville"  seems  to  have 
taken  with  the  KGO  audience  and  will 
be  heard  again  Wednesday  night, 
September  28,  8  o'clock.  The  weekly 
farm  program  is  to  be  from  6:35  to 

7:30  o'clock. 

*  *     * 

The  Sunday  evening  program  to  be 
broadcast  over  the  Pacific  Coast  Net- 
work, Sunday,  September  25,  from  9 
to  10  p.  m.,  will  be  entitled  "Great 
Moments  of  History." 

Under  the  direction  of  William 
Rainey,  the  first  program  of  this 
type,  "The  Battle  of  the  Monitor  and 
Merrimac"  will  be  presented  with  a 
musical  background.  The  important 
characters  in  the  story  will  be  drama- 
tized. 

The  National  Players  under  the  di- 
rection of  William  Rainey  will  pre- 
sent the  O.  Henry  drama,  "Manon 
and  the  Archer,"  Wednesday,  Sep- 
tember 28,  from  9  to  10  p.  m.  over 
the  Pacific  Coast  Network. 

The  story  tells  of  an  old  New  York 
family  divided  over  how  powerful 
money  is.    The  father  convinces  his 


son  that  money  is  all  powerful,  while 
the  other  faction  of  the  family  con- 
tend that  it  will  not  buy  love. 

The  cast  is  as  follows:  Anthony, 
M.  E.  Harlan  ;  Ellen,  Emelie  Melville ; 
Butler,  Wheaton  Chambers ;  Richard, 
Jean  Paul  King;  Miss  Lantry,  Doris 
Canney;   Kelley,   Benjamin   Purring- 

ton. 

*  *     * 

A  reader  wants  to  know  why  his 
"B"  eliminator  quit  working.  Our 
reply  is:  "Don't  condemn  your  "B" 
eliminator,  but  try  a  new  bulb  in  the 
same   which   will   practically   always 

eliminate  this  source  of  trouble." 

*  *     * 

The  National  Broadcasting  Com- 
pany will  present  a  program  of  cham- 
ber music  from  their  Los  Angeles 
studios  on  Thursday  evening,  Sep- 
tember 29,  from  9  to  10  p.  m.  over 
the  Pacific  Coast  Network. 

The  program  will  feature  Chico  de 
Verde  and  his  Gypsy  orchestra.  Rene 
Tumanova,  Russian  soprano  and 
Kolia  Negin,  tenor,  will  be  the  soloists 
for  the  hour. 

All  these  artists  have  gained  at- 
tention through  their  many  success- 
ful appearances,  both  on  the  concert 
stage  and  over  the  radio.  This  will  be 
their  first  appearance  before  the 
microphone  for  the  Pacific  Coast  Net- 
work. 

*  *     * 

Football  On  KFI  This  Year 

In  the  fall  a  young  man's  fancy 
(and  everybody's  else)  turns  to 
thoughts  of  football,  and  it  will  be  of 
interest  to  lovers  of  the  sport  to  know- 
that  KFI  has  bought  the  rights  to 
broadcast  all  the  important  games 
of  the  season  from  the  Los  Angeles 
Coliseum. 

An  elaborate  system  of  micro- 
phones has  been  installed  in  the  Col- 
iseum by  which  the  connection  may 
be  switched  from  the  announcer's 
box  to  the  rooting  section  on  either 
side  of  the  field,  and  to  both  of  the 
coaches'  boxes,  which  will  give  the 
listener  much  of  the  local  color.  Dean 
Cromwell  will  officiate  as  usual  on  the 
side  lines,  following  the  line  of  scrim- 
mage and  relaying  important  infor- 
mation to  the  KFI  announcer.  Foot- 
ball has  become  such  a  gigantic  fea- 
ture, that  broadcasting  is  almost  nec- 
essary, and  inasmuch  as  broadcast- 
ing at  its  best  cannot  equal  the  actual 
witnessing  of  the  game,  it  has  been 
found  to  have  no  lessening  effect  on 
ticket  sales,  but  instead  increases  in- 
terest. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO — 454 
Sunday,  September  25 

12    noon   to    1:00   p.    m.— Church   service. 

5:00    to    6:00    p.    m. — Organ    recital. 

6:00  to  6:30  p.  m.— Talk. 

6:30  to  7:30  p.    m. — Twilight  recital. 

8:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 

Monday,  September  26 

7:00  to  8:00  a.  m.— Seal   Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00    to    11:00  a.   m. — Musical    program. 

11:00  to  11:30  a.  m.— Household  hints. 

11:30    to    12:00    noon— Amateur    tryouts. 

12:00   to   1:00  p.   m. — Sherman,  Clay   program. 

4:30   to  5:15  p.   m. — Organ  recital. 

5:15  to  5:45   p.  m. — Mac  and    his  gang. 

5:45  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and  screen,  police  reports. 

6:30    to    7:00    p.    m.— The    Cecilians. 

7:00   to    7:30   p.   m. — Mark   Hopkins    Dance    Orchestra. 

8:00    to    10:00    p.    m.— Blue   Monday  Jamboree 

10:00   to   12:00   p.   m.— Mark   Hopkins   Orchestra. 

Tuesday,  September  27 

7:00  to  8:00   p.   m.— Seal    Rock    program. 

8 :00    to    9 :00    a.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical   program. 

11:00  to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.  m.  to   12:00  noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m. — Sherman,  Clay  concert. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30   to   6:20    p.    m. — Mac  and    his   gang. 

6:20    to   6:30   p.   m. — Stage  and   screen. 

6:30    to   7:00    p.    m.— The    Cecilians. 

7:00  to  7:30  p.  m. — "Investment  Securities." 

8:00  to  8:30  p.  m.— KFRC  Radio  Movie  Club. 

8:30  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 

9:30  to   12:00  p.  m.— Mark  Hopkins  Dance  Orchestra. 

Wednesday,  September  28 

7:00   to  8:00  p.   m.— -Seal    Rock    program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00   to    11:00   a.   m. — Musical    program. 

11:00  to   11:30   a.   m.-— Household    hints. 

11:30  to   12:00  noon — Amateur  tryout  period. 

12:00  to  1:00  p.  m. — Sherman,  Clay  concert. 

4:30   to  5:30  p.  m. — Organ  recital. 

5:30   to   6:20    p.   m. — Mac   and    his   gang. 

6:20  to  6:30  p.   m. — Stage  and  screen. 

6:30  to  7:00  p.  m.— The  Cecilians. 

7:00    to   7:30   p.  m. — Mark  Hopkins   Orchestra. 

8:00    to   9:00   p.    m. — Maxwell   House  Coffee  program. 

9:00    to    10:00    p.    m. — Program    by   Sherman,   Clay    & 
Company. 

10:00    to    12:00    p.    m.— Walter   Krausgrill's    orchestra. 

Thursday,  September  29 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:30  a.    m.— Doings   of  Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12:00  to   1:00  p.   m. — Sherman,  Clay  program. 

4:30  to  5:30  p.   m.— Organ  recital. 

5 :30    to    6 :20    p.    m.— Mac    and    his    Gang. 

6:20  to  6:30  p.  m. — Madame  Marie*s  beauty  talk. 

6:30  to  6:50  p.  m.— The  Cecilians. 

6:50  to  7:00  p.  m. — Stage  and  screen. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00  to  9:00  p.  m.-Mona  Motor  Oil  Co. 

9:00  to  10:00  p.  m. — An  hour  with  Rose  Florence. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Friday,  September  30 

7:00  to  8:00  p.   m. — Seal   Rock   program. 

8:00  to  9:00  p.  m. — Musical  program. 

10:00   to    11:00   a.    m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11:30    to    12:00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman,  Clay  program. 

3:30  to  4:30   p.   m. — Student  hour. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30  to  6:20  p.  m. — Mac  and  his  gang. 

6:20  to  6:30  p.  m. — Stage  and  screen. 

6:30  to   7:00   p.   m. — Art    floral   program. 

7:00  to  7:30  p.  m. — Mark  Hopkins  dance  orchestra. 

8:00   to  9:00  p.   m. — Musical   Educational   Series. 

9:00  to  10:00  p.  m. — Walter  Krausgrill's  Orchestra. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Saturday,  October  1 

7:00  to  8:00  a.   m. — Seal    Rock   program. 

8:00   to  9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00   to    11:45   a.    m. — Amateur  tryouts. 

11  :45    to     12 :00    noon — Announcements    of    Sunday 
church    sermons. 

12:00  to  1:00  p.  m. — Sherman.  Clay  concert 

4:00    to    5:30    p.    m. — Hotel    Mark    Hopkins    Orchestra. 

5:30   to    6:20   p.    m. — Mac  and    his   gang. 

6:20   to  6:30  p.   m. — Stage  and  screen. 

6:30  to  7:00  p.  m. — The  Cecilians. 

7:00    to   7:30    p.    m. — Mark    Hopkins    dance    orchestra. 

S  :00    p.    m.    to    1:00    a.    m. — Mark    Hopkins    dance   or- 
chestra. 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 

Sunday.  September  25 

11:00    a.    m. — Church    services. 

7:45    p.    m. — Church  services. 

Monday.  September  26 

7:00   to   8:00  a.  m.— Golden   Gate  Crier. 

8:00   a.    m. — Correct  time. 

12:30  to  2:00  p.   m.— Clift  Concert  Trio. 

5:30  to  6:30   p.    m—  Golden  Gate  Crier. 

6:30   to    7:00    p.    m. — Prize    package    period. 

7:00  to  7:30  p.  m.— Clift  Concert  Trio. 

8:00  to   10:00  p.  m. — Studio  program. 

10:00   to    11:00   p.    m. — The  Golden    Gate  Amphions. 

11 :00  p.  m. — Correct  time. 

Tuesday,  September  27 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8:00    a.    m. — Correct  time. 

10:30    to    10:45   a.    m.— Diet   and   health   talk. 

12:30    to   2:00    p.    m.— Clift    Hotel    Concert   Trio. 

4:00  to  5:00  p.   m. — Studio  program. 

5:30  to  7:00  p.  m. — Golden  Gate  Crier. 

7:00  to  7:15   p.  m. — "Magazine  on  the  Air." 

7:15   to  7:30   p.   m. — Clift  Hotel   Concert  Trio. 

8:00    to    10:00    p.    m. — Studio    program. 

10:00   p.    m. — Correct  time. 

Wednesday,  September  28 

7:00    to    8:00   a.    m. — Golden    Gate    Crier. 

8:00    a.    m. — Correct   time. 

12:30    to    2:00    p.    m. — Clift   Hotel    Concert   Trio. 

5:30    to    7:00    p.    m. — Golden    Gate   Crier. 

7:00  to  7:30   p.   m.— Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m. — Studio    program. 

Thursday,  September  29 

7:00   to  8:00  a.    m. — Golden    Gate  Crier. 

8:00  a.    m. — Correct  time. 

12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 

5  :30   to  7  :00  p.  m. — Golden  Gate  Crier. 

7:00    to    7:30    p.    m. — Clift    Hotel    Concert    Trio. 

8 :00    to    9 :00    p.    m. — Regular   weekly    meeting    "26th 

Squad." 
9:00  to    10:00   p.  m.— The   Clarion  Trio. 
Friday,  September  30 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8:00    a.    m. — Correct    time. 
10:30   to    10:45  a.  m.— Diet  and   health   talk. 
12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
6:30  to  7:00  p.   m. — Golden   Gate   Crier. 
7:00  to   7:30   p.   m. — Clift  Hotel    Concert  Trio. 
8:00    to    9:00   p.   m. — Studio   program. 
9:00   to  10:00  p.   m. — KYA  artists. 
10:00    p.    m. — Correct  time. 
Saturday,  October  1 

7:00    to    8:00    a.    m. — Golden    Gate    Crier. 
8:00    a.    m. — Correct    time. 

12:30  to  2:00  p.  m. —Clift  Hotel  Concert  Trio. 
6:30   to  7:00  p.   m.— Golden  Gate  Crier. 
7:00  to   7:30   p.   m.— Clift  Hotel    Concert  Trio. 
8:00   to  10:00  p.   m.— Studio  program. 
10:00    p.    m.— Correct    time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 
SAN    FRANCISCO— 422 

Sunday.  September  25 

:1">  to  10:30  a.  m. — Church  services. 
2:45  to  4  :30  p.  m. — Broadcast  of    baseball    (tame. 
6:00   to   6:00    p.    m.     Twilight    hour. 
6:00  to  6:30  p.  m,— Stales    Restaurant  orchestra. 
6:80p.m. — Baseball   scores. 

6:35  to  8:86  p.  m. — Palace    Hotel    concert    orchestra. 
8:35  to  10:00  p.  m.— Fairmont  Hotel    concert   orchestra. 
Monday,  September  26 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m.—  Sperry   Flour  happy    hour. 
10:30  to  10:46  a.  m.-    Ye  Town*  Cryer  service. 
11:30  to    12:60  p.   m. — Kane's    Hawaiians. 
12  noon-   Time  signals.   Scripture    reading. 
12:5ii  p.  ni.     Stock    market    quotations. 
1 :00  to  2  :00  p.  m.      Fairmont    Hotel    concert    orchestra. 
3:30  tO  6:80  p.  m. — PalaCC    Hotel    concert    orchestra. 
fi  :30  to  6  :00  p.  m. — Children's  hour. 
B:00to6:80p  m,     "i  •    Towne  Cryer  service. 

6:30  to  7  :0()  p.  m.— States    Restaurant    orchestra. 

:00  to  7  :80  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:80  to  8:00  p.  m.-    DX. 

8:00  to  9:00  p.  m.— Program  by  National  Broadcasting. 
9:00  to  10:00  p.  m.      Program     for    Shell     Company    of 

California.    KPO-KKI. 
10:00  p.  m.  to  12  midnight-  KTO's     variety    hour. 
Tuesday.  September  27 

6:45,  7  :I5  and  7  :45  a.  m.      Health    exercises. 
B :00  to  9 :00  a.  m.-   Sperry    Flour  happy    hour. 
in  :00  bo  t<>  :S0  a.  m.     Domcatia  eooitamtet. 
[q  80  to  10 :46  a.  m      Ye  Towne  Crytt  service. 

11:30    to    12:50    p.    m.      Kane's    Hawaiians. 
Scripture   reading, 
i     m.     Stock    market   quotations. 

'  -00  p.  m.      Fairmont     Hotel    concert    orchestra. 
1:80p.m.      Broadcast   of   baseball    game. 
4 :80  to  6 :80  p.  m. — Palace  Hotel  concert  orchestra. 
6  :30  to  6  :00  p.  m.      Children's  hour. 
8 :00  to  6 :S0  p.  m.      Ve    Towne    Cryer    service. 
6  :30  to  7  :00  p.  m. — States    Restaurant   orchestra. 

i  7:80  p.m.      Fairmont    Hotel    concert    orchestra, 
p    m.      P\ 

1    p.    m.      Pan   Casey'-;    Fireside   Hour. 
m      Organ 
9:00  to  10:00  i>,   m.      National  Broadcasting  Company. 
10:00  to   11:00  p.  m  el    dance  orchestra- 

Wednesday,  September  28 
6:45,  7  :  15  and  T  :4.'>  a    m.      Health 

m.     Sperr)    Flour  happy  hour, 
rv ice. 
B  Hawaiians. 
Scripture   reading. 
,     ni.      Stock    market    quota: 

m       Fairmont     Hotel    concert    orchestra. 


2  :45  to  4  :30  p.  m. — Broadcast  of   baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye    Towne    Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8:00    to    9:00    p.    m.— Atwater    Kent    Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — States    Restaurant   orchestra. 

Thursday,  September  29 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m.— Domestic    economist. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30   to    12:50    p.   m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12:50  p.m. — Stock  market  quotations. 

1 :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4:30  p.  m. — Broadcast  of    baseball    game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye    Towne    Cryer   service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont    Hotel    concert    orchestra. 
7:30  to  8:00  p.  m. — DX. 

8:00  to  9:00  p.  m.  —Caswell  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday,  September  30 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 
10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 
10:45  a.  m. — Ninon,  fashion  critic. 

11:30  a.    m.   to    12:45    p.    m.— Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12  :45  p.  m.— Commonwealth   luncheon   at  Palace  Hotel. 

1 :30  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2  :45  to  4  :30  p.  m. — Broadcast  of  baseball   game. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert   orchestra. 

5  :30  to  6  :00  p.  m. — Children's  hour. 

6  :00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :00  p.  m.— States   Restaurant  orchestra. 

7  :00  to  7  :20  p.  m. — Book  review. 

7  :20  to  7  :30  p.  m. — Sports-on-the-air. 
7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11 :00  p.  m.— States   Restaurant  orchestra. 
Saturday,  October   1 
6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 
10  :00  to  10  :30  a.  m.— Domestic   economist. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m.— Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12 :60  p.  m. — Stock    market    quotations. 

1  :00  to  2  :00  p.  m. — Fairmont    Hotel    concert    orchestra. 

2:45  to  4  :30  p.  m. —  Broadcast  of  baseball  games. 

4  :30  to  5  :30  p.  m. — Palace    Hotel    concert  orchestra. 

6;80   to  6:00   p.    m.— Children's   hour. 

fi  :00  to  6  :30  p.  m.  —  Ye    Towne    Cryer  service; 

6  :30  to  7  :00  p.  m. — States    Restaurant  orchestra. 

7  :80  to  S:00  p.  m.-DX. 

8:00  to  9:00  p.    m.—  National    Broadcasting  Company. 

9:00  to    11:00   p.   m.— KPO   Dance  Orrti- 

11:00  to   12:00  p.   m.  — Palace   Hotel    Dance  Orchestra. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 

Sunday.  September  25 

12  :80  to  l  :80  p.  ni.   -Organ   recital. 

p.    m.      Churrh    •ervtooa, 
9:00  to  10  :00  p.  m. — Laura    Kllen    Windsor    and    pupils. 

10  :00  to  12  :00  p.  m. — Clyde  Cooper's  orchestra. 
Monday,  September  26 

B  :20   to   10  -27  a.    m.     Breakfast    program. 
10:27  to  10:30  a.  m.—U.    S.    weather    reports. 
10:30    to    11:00    a.    m.-    Fashion    hints. 

11  :00  to  12  :00  m. — Organ    recital. 

12  :00  to  1  :00  p.  m. — Luncheon    program. 
4:00  to  5:00  p.  m.— KFWI    tea    party. 

6  :00  to  5  :30  p.  m. — Construction    reports. 

5  :S0  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. —  Dinner  hour   concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  ilfi  to  7  :30  p.  m. —Advertising    talk. 

8:00   to  9:00  p.    m.     -Clyde    i  hestra. 

9  :00  to  9  :S0  p.  m.— Geo.  Taylor  and  Clem  Kennedy. 

9  :30  to  10  :00  p.  m. — Darncille  Sisters. 
10:00  p.  m.—  Weather  and    police  reports. 

10:03  to  12:00  p.  m— Clyde    Cooper's    Roof  Garden    or- 
chestra. 
Tuesday.  September  27 

7  :00.  7  :30  and  S  :Q0  a.  m.— Health    exercises. 
_T    a.    m.      BnaJtfaat    program. 
10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

10  :S0  to  11  :00  a.  m.—  Beauty  bints. 

bo  11 :30  p.  m. — Musical    luncheon    program. 
1  :00  p.  m.— Organ   recital. 
1  :00  to  1  :30  p.  m.— Country 
1 :30  to  2  ;00  p.  m.—  Cowed    P-  in.   piano  and  banjo. 

m. — Construction    reports. 
E  :M  to  6  :00  p.  m.— Theatrical    announcements. 

7  :00  p.  m.— Dinner  hour   concert. 
1 :00  to  7 :15  p.  m. — Si  T.  Davis. 

7  :30  p.  m— KFWI    Builders  of   Progress  Club. 
I  :M  p.  m.— Clyde   (  --stra. 

9  :00  to  10  :00  p.  m. — Barnes    Vaudevilie    Agency. 
m.   -Weather  and    police  reports. 
d  11 :00  p.  m.— Clyde  -estra. 

11  :00  to  12  :00  p.  m.— Zen   Black's  mysterious  hour. 
Wednesday.  S*ptemb*r  M 

m.  — Health 


8:20    to    10:27    a.    m. — Breakfast  program. 

10:27  to  10:30  a.  m.—U.    S.    weather   reports. 

10:30  to  11:00  a.  m. — Cynthia    Grey's    column. 

11:00  to  12:00  m—  Organ   recital. 

12  :00  to  12  :30  p.  m. — Luncheon    program. 

12:30  to  1  :00  p.  m. — Organ  recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Louis   Donato   and   Jack   Kelsey. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :30  p.  m. — Studio  program. 

8:00  to  9:00  p.  m.— Clyde  Cooper's  Orchestra. 

9:00  to  10:00  p.  m.— Clifford    Schneider,    baritone. 

10:00  p.m. — Weather  and    police  reports. 

10:03  to  12:00  p.  m. — Clyde   Cooper's    orchestra. 

Thursday,  September  29 

7  :00.  7  :30  and  8  -.00  a.  m. — Health    exercises. 

8:20   to    10:27   a.    m. — Breakfast  program. 

10:27  to  10:30  a.  m.—  U.    S.   weather  reports. 

10:30  to  11:00  a.  m. — Fashion  hints  by  Babette. 

12:00  to  12:30  p.  m. — Luncheon  program. 

12:30  to  1 :00  p.  m. — Organ    recital. 

1 :00  to  1 :30  p.  m.— Country  store. 

4:00  to  5:00  p.  m.— KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7:30  p.  m. — Kenneth  A.  Millican. 
8:00  to  9:00  p.  m. — Studio  program. 

9:00  to  9:30  p.  m.— Gloria  Del    Rae. 

9  :30  to  11  :00  p.  m.— Bill   Bennett. 

11 :00  to  12  :00  p.  m. — Clyde  Cooper's  orchestra. 
11:30  a,  m.  to  1:00  p.  m. — Luncheon  concert. 
Friday,  September  30 

7  :00,  7  :30  and  8  :00  a.  m.— Exercise  hour. 
8:20   to    10:27    a.    m.— Breakfast   program. 

10  :27  to  10  :30  a.  m. — U.    S.    weather    reports. 
10:30  to  11 :00  a.  m. — Beauty   hints. 

11  :00  to  12  :00  m. — Organ   recital. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 
12  :30  to  1 :00  p.  m. — Organ  recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1  :30  to  2  :00  p.  m. — Cowell    Dein.   banjo  and  piano. 

4:00  to  5:00  p.  m—  KFWI   tea  party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6:00  to  7:00  p.  m. — Program. 

7:00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15   to   7:30  p.   m.— Talk. 

9:00  p.m. — Clyde  Cooper's  orchestra. 
9:00  to  10  :00  p.  m. — California  Sunshine  Boys. 
10:00  p.m. — Weather  and    police  reports. 
10:03  to  12:00  p.  m.— Clyde   Cooper's  orchestra. 
12:00  to  12:30  p.  m. — Luncheon  program. 
Saturday,  October   1 

7  :00.  7  :30  and  8  :00  a.  m.— Exercise  hour. 
8:20  to  10:27  a.  m. — Musical  breakfast  program. 
10  :27  to  10:30  a.  m.—U.    S-    weather   reports. 
10:30  to  11  :00  a.  m.—  Cynthia    Grey's    column. 
12:00  to  12:30  p.  m.— Luncheon  program. 
12  :30  to  1 :00  p.  m. — Organ  recital. 
1 :00  to  1  :S0  p.  m. — Country   store. 
5:00  to  5  :30  p.  m.— Construction    reports. 
5  :80  to  6  :00  p.  m.— Theatrical  announcements. 
6:00  to  7:00  p.  m.— Dinner   hour   concert. 
7  :00  to  7  :U  P-  m.— Sports  by  Geo.  T.  Davis. 
7  :I5  to  7:30  p.  m.— Geo.  Taylor  and  Clem    Kennedy. 
B  :00  to  9  :00  p.  m.      Athena   Alexandroff.  soprano. 

■  12:00  p.  m.—  Clyde  Cooper's  orchestra. 
12:00  to  2  :30  a.  m.— KFWI  hour  of  mirth  . 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 


Private  Instruction  By  Appointment 


"•• 


lifornia 

\portohop 


474  POST  STREET 

near   Mason 

SAN  FRANCISCO. CALIF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


Last 
Day 

for 

Low  Fares 


You  can  still  go  east  at  low  cost.  Sum- 
mer reduced  round  trip  fares  are  good 
for  return  until  October  31.  Plan  to  go 
now  and  profit  by  them. 

A  choice  of  routes  and  trains  matched 
by  no  other  transcontinental  railroad. 
For  example:  you  can  reach  Chicago 
in  63  hours  from  San  Francisco  aboard 
the  deluxe  San  Francisco  Overland 
Limited.  Return  the  same  way  if  you 
wish;  or  come  back  via  New  Orleans 
and  Los  Angeles  on  Sunset  Limited,  or 
Golden  State  Route  via  El  Paso  and 
Los  Angeles.  It  costs  no  more  via  these 
routes,  and  only  slightly  additional  via 
Pacific  Northwest  and  the  spectacular 
Shasta  Route. 

Note  the  low  roundtrip  fares  quoted 
here;  similar  fares  to  many  other  places. 

(From  main-line  points) 

Atlanta,    Gcorjria $113.60 

Atlantic    City.    N.    J 153.34 

Baltimore.    Md 145.86 

Boston,    Mass 157.76 

Buffalo,   N.   Y 124.92 

Birmingham,    Ala. 102.86 

CHICAGO    90.30 

Cleveland,  Ohio  112.86 

Denver,    Colo 67.20 

Detroit,    Mich. 109.92 

Fort    Worth.    Texas 75.60 

Jacksonville,    Fla.    124.68 

Kansas   City,   Mo 75.60 

Knoxville,   Tenn 113.60 

Minneapolis,     Minn 91.90 

New  Orleans,   La.  89.40 

NEW  YORK  CITY,  N.  Y. 151.70 

St.    Louis.  Mo 85.60 

St.  Paul.  Minn 91.90 

WASHINGTON,    D.   C 145.86 

Ask  for  new  illustrated  booklets 
and  further  information 

Southern 
Pacific 


.Phone  Da-ven port  4000 

for  all  offices 

Ferry  Station 

65  Geary  Street 

Third  Street  Station 

Oakland: 

Phone  Lakes/ de  1 420  for  information 

bureau  and  all  offices 

13ehand  Broadway  loth  Street  Station 

1st  and  Broadway  Station 


KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday,  September  26 

5  :00    p.    m. — Martha    Lee. 

5:30    to    6:30    p.    m.— Brother    Bob's    club;    Boy    Scout 
program. 

7:00  to  7:30  p.  m. — Amusement   information. 

8:00    to    9:00    p.    m. — Special    program. 
9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday,  September  27 
2:45  p.  m. —Baseball. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 

7  :00    to   7  :30    p.    m. — Amusement    information. 
8:00   to   9:00  p.   m.— Program. 
Wednesday,  September  28 

2:45  p.  m. — Baseball. 

5  :00  p.  m. — Martha  Lee. 

6:30  to  7  :00  p.  m. — Athen    Athletic    club    orchestra. 

7:00    to    7:30    p.    m.— Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m. — Special   program. 
Thursday,  September  29 

2:45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7:00    to   7:30    p.    m. — Amusement    information. 

Friday.  September  30 

2  :45  p.  m.— Baseball. 

5:00   p.    m. — Martha   Lee 

5  :30  to  6  :30  p.  m—  Brother  Bob. 

7:00    to    7:30    p.   m. — Amusement    information. 

8:00  to  9:30  p.   m. — Special   program. 

9:30  to  10:30  p.  m.— Athens    Athletic    club    orchestra. 

Saturday,   October   1 

2:15    p.   m. — University  of  California    vs.   Santa  Clara 

football. 
7:00    to    7:30   p.    m. — Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday.  September  25 

11  :00    a.    m. — Church    service. 

6:30  to  7:30  p.   m.— Bern's   Little  Symphony. 

7:30  p.m. — Weather  and  baseball. 

7:35    to   9:00   p.   m. — Church  service. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday,  September  26 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30,  weather;  1:00,  weather;  1:03,  S.  F.  stocks: 
1  :08,  N.  Y.  stocks. 

4:00  to  5:00  p.  m. — Hotel  St.  Francis  dance  orchestra. 

5:30  to  6:00  p.  m.— KGO    Kiddies*    Klub. 

6  :00  to  6  :45  p.  m.— Stanislas    Bern's    Little    Symphony. 

6 :45    p.    m. — "What's    Happening    in    the    World." 

7:03.  weather;  7:06.  baseball;  7:08,  S.  F.  produce, 
grain,  cotton;  7:16.  S.  F.  stocks  (closing);  7:23, 
N.  Y.   stocks    (closing). 

8:00   to  9:00  p.  m. — National    Broadcasting  Company. 

9:00  to  9:20  p.  m. — "Chats   About  New  Books." 

Tuesday,  September  27 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 

12:80,  weather;  1:00,  weather:  1:03.  S.  F.  stocks; 
1:08,  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4:00  to  5:00  p.  m.— Hotel  St.  Francis  orchestra. 

6:00  to  6:55  p.  m.— Stanislas    Bern's    Little    Symphony. 

6:55,  news;  7:03,  weather;  7:06.  baseball:  7:08,  S.  F. 
produce,  grain,  cotton:  7:16,  S.  F.  stocks  (closing)  ; 
7:23.  N.  Y.  stocks    (closing). 

8:00  to  9:00  p,  m.— {Oakland    studio) — The    Pilgrims. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11:00  p.  m. — National  Broadcasting  Company. 

Wednesday,  September  28 

11  :30    to    1  :00    p.    m. — Hotel    Leamington    concert. 

12:30.  weather:  1:00.  weather;  1:03,  S.  F.  stocks: 
1 :08  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

4:00    to    5:00    p.    m  —  Hotel    St.    Francis    orchestra. 

6:00  to  6:30  p.  m. — Bern's  Little  Symphony. 

6:30.    weather;   6:83,    baseball. 

6:35   to   7:30   p.    m. — Farm    program. 

8:00   to  9:00   p.   m. — Vaudeville. 

9:00   to   10:00   p.   m.      National    Broadcasting   Company. 

10:00   to    12:00   p.    m.      Lynn    Pryor's   Orchestra. 

Thursday.  September  29 

11:30  to  1:00  p.  m.—  Hotel   Leamington  concert. 

12:30,  weather;  1:00,  weather:  1:03,  S.  F.  stocks: 
1  :08.  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. —Pacific  Radio  Trade  Association 
concert. 

•1:00    to   5:00    p.    m. — Hotel    St.    Francis   Orchestra. 

5 :00    to    6 :0D    p,    m. —  "Friend    to    Boys." 

6:00  to  6:30  p.   m.— Bern's  Little  Symphony. 

6:30   to    7:00    p.    m. — National    Broadcasting    Company. 

7:00,  news;  7:03,  weather;  7:00,  baseball;  7:08,  S. 
F.  produce,  grain,  cotton;  7:16.  S.  F.  stocks  (clos- 
ing) ;   7:23,   N.    Y.    stocks    (closing). 

8:00  to  9:00  p.  m. — KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  12:00  p.  m. — Hotel  St.  Francis  dance  orches- 
tra. 

Friday.  September  30 

11:10   a.   m. — Homemaking    talk. 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.  weather:  1:00,  weather;  1:03,  S.  F.  stocks; 
1:08,  N.  Y.  stocks. 

4  :00  to  5  :00  p.  m. — Hotel  St.  Francis  Concert  Orches- 
tra. 

5:30  p.m. — Wise   man    from    the    Land-O-Health. 

6:00  to  6:45  p.  m. — Bern's    Little   Symphony. 

6  :45  to  6  :55  p.  m. — "Weekly  Financial   Review." 


6:55,  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing); 

7:23,  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m.— Western    Artist   Series. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company, 
10:00  to  11:00  p.  m. — National  Broadcasting  Company. 
11:00  to  12:00  p.  m.— St.  Francis  Dance  Orchestra. 
Saturday,   October  1 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert, 
12:30,    weather;    1:00,    weather:    1:03,    S.    F.    stocks; 

1:08,  N.  Y.  stocks. 

4  :00  to  5:00  p.  m.— Hotel    St.    Francis    Concert   Orches- 

tra. 
6:00    to    7:00    p.    m. — Majestic    Ball    Room    Orchestra. 
7  :00    to    7  :15    p.    m. — Weather,    news,    market   reports. 
7:15    to   7:30    p.    m. — Weekly    sport    review. 

5  :00   to  9:00   p.   m. — National    Broadcasting  Company. 
10  :00  p.  m.  to  1 :00  a.  m. — Wilt    Gunzendorfer's    Band. 

KFI— EARLE    C.    ANTHONY,    INC 
LOS    ANGELES— 468   METERS 
Sunday,  September  25 
10  :00    a.    m. — Morning   services. 

6 :30    to   7  :00    p.    m. — BoriB    MyronolT,    concert    pianist. 
6:58  p.   m. — Father   Ricard's   forecast. 
7:00  p.  m. — Aeolian  organ  recital. 
8:00   p.   m. — Packard   classic    hour. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00    p.    m. — Dolly    McDonald,    blues  singer. 
Monday,  September  26 
5:30   p.    m.— Carl    Hansen,   musical  saw. 

6  :15    p,    m. — Radiotorial. 

6:30    p.    m. — Gamut    male   quartet. 

7:00   p.  m. — Gene  Johnston's   Music   Box   hour. 

8 :00    p.    m. — National    Broadcasting   Company. 

9:00   p.   m. — Shell  Company  of  California. 

10:00   p.    m. — Program    by   Meiklejohn    Bros. 

Tuesday,  September  27 

5:30   p.   m,— The  Dragon   Hawaiians. 

6:15  p.  m.— Prox-Knopx. 

6:30   p.  m. — J.  Walter   Leopold,   pianist-composer. 

6:45   p.   m. — Florence  Sanger.    Piano  Moods. 

8:00  p.  m. — Song  recital  by  Virginia  Flohri 

9 :00    p.    m| — National    Broadcasting    Company. 

10:00  p.   m.— National    Broadcasting  Co. 

\Vednesday,  September  28 

5 :30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6  :15   p.    m. — Radiotorial   period. 

6:30  p.  m.— Bill  Funk  and  his  Packard  Six  Orchestra. 

7 :30    p.    m. — Nick    Harris   detective   stories. 

8:00   p.  m. — Popular  program. 

9:00   p.   m.- — National  Broadcasting  Company. 

10:00  p.  m. — Virginia  McCoy,  contra-contralto. 

Thursday.  September  29 

5  :30   p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 
6:15    p.   m. — Radiotorial    period. 

6:30  p.  m. — Don   Parker,    Popular  Pianist. 

7:00    p.    m.— Program    by    the  University   of   Southern 

California. 
8 :00    p.    m. — Program    of  semi-classical    music. 
9:00    p.    m. —National    Broadcasting    Company. 
10:00   p.  m. — Program  of  modern  classical  music. 
Friday,  September  30 
5:30   p.   m.— Matinee  program. 

6  :15    p.    m. — Radiotorial    period. 

6:30    p.    m. — Clarice    Russell,    blues    singer. 

7:00  p.  m.— Program  by   Paul  Roberts. 

8:00  p.  m. — Dorothy  Alcock,  concert  pianist. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m.— N.  B.  C.  program. 

Saturday.   October   1 

5  :30    p.    m.  —Strangers    Social    Club    Orchestra. 

6:15  p.  m,— Radiotorial   period. 

6:30  p.   m.— Vest  Pocket  program. 

7:00  p.   m. — Henry  Starr,  pianist  and  vocalist. 

7:30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 

8:00  p.  m. — National  Broadcasting  Company. 

9:00    p.    m.— Program    by    Maurine  Dyer. 

10:00    p.    m.— Packard    Radio   Club. 

11:00  p.  m.— KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday,  September  25 

7:45    to   8:00    p.    m. — Twilight    Organ    Hour. 
8:00  to  9:30   p.  m. — Evening  services, 
9:30  to   11:00  p.  m. — Concert  orchestra. 
Monday,  September  26 

6:00    to   6:30    p.    m. — Time    signals,    sport    news. 
6:30   to   7:00   p.   m. — KJR   junior  hour. 
7:00   to    10:00    p.   m. — Studio   program. 
10:00    p.    m.— Time    signals. 
Tuesday,  September  27 

6:00   to    6:30    p.  m.— Time  signals,   sports    news. 
6:30    to    7:00    p.    m.— KJR   junior    hour. 
7:00  to  10:00   p.   m.— Studio  program. 
10:00    p.    m. — Time    signals. 

10:00    to    11:00    p.    m.— Vic    Meyers'    dance    orchestra. 
Wednesday,  September  28 

6:00    to    6:30    p.    m.— Time    signals,    sport    news. 
6:30  to  7:00  p.  m. — KJR  Junior  Hour. 
7:00  to  10:00  p.  m. — Studio  program. 
10  :00   p.    m. — Time   signals. 
Thursday,  September  29 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 
6:30  to  7:00    p.   m.— KJR  junior  hour. 
7:00  to  9:00  p.  m. — Studio  program. 
9:00  to   10:00   p.  m.— Concert  orchestra. 
10:00    p.    m.— Time    signals. 

(Continued   to   Page    18) 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


Last  week, 
honoring 
A  m  e  r  i  c  a's 
most  famous 
"spirit  of 
aviation," 
San  Francis- 
co celebrated 
an  Air  Mail 
Week.  To 
most  people 
thronging 
the  streets 
for  a  glimpse 
of  the  young 
hero,  how- 
e  v  e  r,  his 


Lieutenant  Blaine  Stubblefield 


name  signi- 
fied only  one  thing — an  epoch  making 
flight  across  the  Atlantic.  Others 
vaguely  remembered  that  at  one  time 
"Lindy"  had  been  an  air  mail  pilot, 
driving  with  government  mail  by 
night  and  day,  through  all  kinds  of 
weather.  Few  realized  that  the  real 
object  of  Lindbergh's  tour  was  some- 
thing more  than  a  desire  to  give  the 
people  a  chance  to  see  him, — that  he 
wanted,  above  all,  to  awaken  interest 
in  commercial  aviation. 


But,  whether  America  considered 
air  mail  in  particular  or  not,  it  cer- 
tainly thrilled  at  sight  of  a  slim  young 
man  and  gasped  with  pride  as  a  grey 
plane  dipped  and  glided  over  its  cities. 
And  it  tingled  and  glowed  at  the 
thought  of  aviation  and  its  possibil- 
ities. 


In  1860,  not  so  long  ago,  San  Fran- 
cisco thrilled  to  a  different  tale — to 
that  of  the  then  unparalleled  speed  of 
the  Pony  Express,  whose  riders  gal- 
loped over  the  2000  miles  between 
San  Francisco  and  St.  Joseph,  Mis- 
souri, in  about  ten  days.  Now,  over 
approximately  the  same  route,  con- 
tinuing to  Chicago,  the  ships  of  the 
Transcontinental  Air  Mail  fly  in  21 
hours. 


The  typical  hero  of  the  old  mode 
of  transportation  was  Buffalo  Bill, 
best -known  of  the  Pony  Express 
riders;  young  America's  idol.  Lind- 
bergh, represents  the  modern  era  of 
air  mail  pilots.  The  contrast  between 
the  two  is  as  great  as  that  between 
Buffalo  Bill's  bearded  face  and  Lindy 's 
clean-shaven  countenance.  Yet  both 
spell  romance:  the  old  that  of  sturdy 
riders  pounding  the  trails  through 
lonely,  Indian-haunted  country:  the 
new  that  of  graceful  planes  whirring 
through  the  blue. 


Pony  Express  charges,  compared 
with  those  of  the  air  mail,  were  high. 
Five  dollars  a  half  ounce  was  the  first 
rate;  later  it  was  dropped  as  low  as 
a  dollar  a  half  ounce.  Air  mail  will 
go  anywhere  for  ten  cents  per  half 
ounce  that  an  ordinary  letter  will  go 
for  two  cents.  The  Pony  Express 
riders  were,  furthermore,  limited  to 
10  pounds  a  trip;  an  air  mail  plane 
can  carry  1800  pounds.  Thus  it  is  not 
necessary,  as  it  was  in  the  old  days, 
to  write  missives  on  the  thinnest  of 
paper,  so  that  as  many  letters  as  pos- 
sible could  be  included  in  one  pack. 


For  the  Pony  Express,  six  hundred 
bronchos,  the  hardiest  and  the  fast- 
est, were  purchased,  and  seventy-five 
riders  were  hired.  For  the  maiden 
trip  from  St.  Joseph  to  San  Francisco, 
seventy-five  ponies  were  necessary, 
with  a  new  rider  for  approximately 
every  hundred  miles.  Now  twenty- 
five  planes  are  in  service  on  the  route 
from  San  Francisco  to  Chicago,  with 
four  pilots  a  trip. 


The  possibilities  of  the  new  air 
mail  service  are  boundless.  Thus  also 
it  was  with  the  Pony  Express,  which 
opened  opportunities  hitherto  closed. 
What  transactions  were  made  pos- 
sible !  How  much  quicker  could  word 
be  received  from  loved  ones  back 
east !  Today,  with  a  new  era  in  trans- 
portation begun,  the  limits  are  again 
widened.  Business  houses,  especially, 
benefit,  for  they  can  more  than  double 
the  speed  of  their  correspondence  by 
the  use  of  air  mail. 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths   and 
Swimming:  Pool.    Fireproof   Hotel. 
Write  for  Booklet. 

T.  H.  CORCORAN.  Agua  Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms     Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


The  Rocky  Mountain  News  in  1860 
said  of  the  Pony  Express  that  it 
"rounded  the  chaos  of  a  mighty  world 
into  form."  Even  more  true  is  this  of 
the  planes  that  fly  the  mail  —  the 
mighty    instruments   of   a   mighty 

world. 

*  *     » 

Welcomed  into  the  new  famous 
National  Canada  -  Dry  Hole-In-One 
Club  has  been  recently.  Mr.  C.  C.  Col- 
lins, of  Oakland.  California. 

*  *     * 

Preparations  are  completed  for  the 
twenty-eighth  annual  convention  of 
the  California  Retail  Grocers'  and 
Merchants'  Association,  to  be  held  in 
Santa  Cruz.  September  26.  27,  28. 
Headquarters  will  l>e  at  the  Casa  del 
Rev  Hotel.  Convention  sessions,  com- 
mittee meetings,  luncheons,  the  ban- 
quet, and  the  annual  ball  will  be  held 
in  the  Casino. 

Between  business  sessions  of  the 
convention,  visits  will  be  made  to  the 
Santa  Cruz  Big  Trees,  as  well  as 
other  scenic  sections  of  the  county. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally   Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel   With   An  Atmosphere 

Andrew  Johnston,   Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 
San  Francisco 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer.  Prop. 
Lincoln  and  Cadillac  Limousines 

For    All    Occasion* 

Day   and   Night 

fitr    Sightseeing $I.M  per  hoar 

Shopping 2.S#  per  hoar 

Short    Trips.    Talicab    Rates 


PROSPECT 

4000 


Hi   Post.   St.. 
San  Francisco 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


JSeptember3c^ 
final  Sale  date  for 

reduced  round  trip 
fares  toEasternnoirrtS 
JPtart  any  day  this 

month*returnlitnit  Oct.31* 

LET  our  transporta- 
J  tion  experts  out- 
line your  route  and  fur- 
nish suggested  itinerary 
coveringyour  trip.  Com- 
plete information  re- 
garding cost  and  travel 
details  furnished  with- 
out obligation.  Consult 
your  nearest  Santa  Fe 
office. 

Santa  Fe  Ticket  Offices 
and  Travel  Bureaux 

601  MARKET  STREET 

FERRY  DEPOT 

TELEPHONE    SUTTER    7600 


Radio  Programs 

(Continued  from  Page  16) 

Friday,  September  30 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6:30  to   7:00  p.   m. — KJR  junior  hour. 

7:00  to  8:00  p.  m. — Studio  program. 

8:00   to   9:00    p.    m. — John   Hopper  trio. 

9:00    to   10:00    p.   m. -Studio   program. 

10:00  p.  m. — Time  signals. 

10:00    to    11:00   p.    m. — Vic   Meyers'   dance   orchestra. 

Saturday.   October  1 

6  :00  p.  m. — Time  signals. 

6:00  to  6:30  p.  m. — Sport  news.  News   items. 
6:30  to  7:00  p.  m. — KJR  Junior  Hour. 

7  :0O~  to  10  :00  p.  m. — Studio  program. 
10:00  p.  m. — Time  signals. 

10  :00  to  12  :00  p.  m. — Vic  Meyers  Dance  Orchestra. 


KGW— MORNING    OREGONIAN 
PORTLAND— 491.5 
Sunday,  September  25 

7  :30  to  9  :00  p.  m. — Evening   Church  services. 
9:00   to   10:00  p.    m. — N.   B.   C.   program. 
10:00  to  11  :00  p.  m. — Little  Symphony  orchestra. 
Monday,  September  26 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:00   to   7:10   p.   m. — Educational    talk. 

7  :10  to  7  :40  p.  m. — Instrumental  entertainment. 
7:40   to  8:00   p.    m.— Travel    talk. 

8:00  to  9:00  p.  m. — N.  B.  C.  program. 

9  :00  to  10  :00  p.  m. — Concert. 

10:00    to    12:00   p.    m. — Dance    frolic. 
Tuesday,  September  27 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30   to   7  :46    p.    m. — Utility   service. 
7:45    to    8:00    p.    m.— Golf   chat. 

8:00   to   9:00   p.    m. — Educational    program. 
9:00  to  10:00  p.  m.— N.  B.  C.  program. 

10  :00  to  12  :00  p.  m. — Dance  music. 
Wednesday,  September  28 

6 :00    to    6 :30    p.    m. — Children's    program. 

6 :30    p.    m. — Dempsey-Tunney    fight    through    N.   B.    C. 

7  :30  to  7  :45  p.  m. — Utility   service. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m. — N.  B.  C.  Program. 
Thursday,  September  29 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7 :00    to    7 :30    p.    m. — Good    Humor   orchestra. 

7  :30    to    8  :00    p.    m. — Concert. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00    to    10:00    p.    m. — N.    B.   C.   program. 
Friday,  September  30 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  8  :00  p.  m. — Program. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m. — N.  B.  C.  Program. 

10:00   to    10:30   p.   m. — Concert. 

10:30   to   12:00  p.  m.— Keep  Growing  Wiser  Order  of 

Hoot  Owls. 
Saturday,   October   1 
6  :00  to  7  :00  p.  m. — Dinner   concert. 

8:00   to  9:00  p.   m. — National    Broadcasting  Company. 
10  :00  to  12  :00  p.  m. — Dance  music. 


Society 

(Continued  from   Page  5) 

was  lovely  in  a  black  chiffon  velvet 
trimmed  with  white  fringe.  She  wore 
over  this  a  white  velvet  cloak  orna- 
mented with  ostrich  feathers  and  sil- 
ver ribbon.  Ehrman,  Mrs.  Sidney, 
wore  an  evening  ensemble  of  old  rose 
and  gold,  with  gown  and  wrap  of  the 
same  materials.  Esberg,  Mrs.  Milton, 
was  in  black,  and  her  evening  wrap 
was  of  black  velvet  brocaded  in  gold. 
Etienne,  Mrs.  Victor  Jr..  was  in  a 
gown  of  brocaded  silver  over  which 
fringed  with  crystal.  The  wrap  was 
a  huge  square  of  gold  net  on  which 
brilliant  flowers  were  heavily  em- 
broidered. Pierce,  Mrs.  Ira,  wore  a 
gown  of  brocaded  silver  over  which 
she  wore  a  mole  skin  wrap.  Pracht, 
Mrs.  Harald,  was  in  a  gown  of  green 
and  gold  metal  cloth  with  wrap  to 
match,  the  wrap  having  a  metal  cloth 
collar.  Fitzhugh,  Miss  Marion,  wore 
a  robe  de  style  of  ashes  of  roses  shade 
and  a  blue  velvet  wrap  with  a  collar 
of  silver  fox.  Fitzhugh,  Mrs.  Wil- 
liam, wore  an  evening  gown  of  black 
velvet  and  a  wrap  to  match,  the  wrap 
having  an  ermine  collar.  Gershon, 
Mrs.  Eric,  was  in  an  imported  opera 


Books    that    are    reviewed    in    the    News    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


—   NOW   IN    OUR   30TH   YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special  Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary  Street 

Phone  Kearny  2866 
San  Francisco 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  elegance  of  a  mansion  -with 
all  conveniences  oj  an  apartment  house. 

PARK     LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally  Across   from    Hotel   Fairmont 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA    STREET— GARFIELD    844 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission  St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury   Bldg.) 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


September  24,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


PHOTOGRAPHS 
Q>(ijse  Forever 


MADAME  M.  St.  CLAIRE 

EXPERT 

Masseuse 

ELECTRIC  TREATMENTS  — 
REDUCING— BUILDING  AND 
GENERAL   BODY   MASSEUR 

275  Turk  Street  Phone  Franklin  3858 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with  Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and    Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Cnlif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


IN  THE  SUPERIOR  COURT 

of    the  State  of   California,    in   and    for   the 
City    and    County    of    San    Frnncism 

Margaret    Vanderl t,    Plaintiff,    vs.   John   W.    B. 

Vandcrl i     1  lefendant. 

No.   1.-  i"  !G 

Aiii. m    brought   in   the  Superior  Court   of  tho  State 
•  if  California  in  and  fur  the  County  of  San 

Francisco,    nml    the   complaint    filed    in    the   office  of 
tlio  Count>    Clerk   of  County. 

The  people  "I'  i  In  |  resting 

to  :  John   W.    B,    \  nnil.  i  h .     I  >   - 

■»  mi    ,i  re    hercbs    rei  notion 

limn,  hi    i,    :i  in   i    \  .hi  ii    Plaintiff   in 

Hie  Superior   Court   of   the  .in  and 

.mil     to 
answer    i  In'    I  lompls  mi 
1 1 ".. .  1 1 1 

< ii  . 

H    a    judgment 
if  ma- 

not.    on 

anil    wilful    nei  for    general    relief.    I 

in   the  Complaint  on   lite,  to  which 

i  appear 

i,il.   the  said   Plaintiff  will 

any  money  or  damaroe  demanded 

ntracl    or    will 

ior  other   relief  demanded   in  the 

under  toy   hand  and   the  Seal  of  the  Superior 
fornia,   in  and  for  the  Cily 
an.l   County  of  San  Fran,  i 

nth    day    of    July.    1    . 
H.    1.    MULCREVT.    Clerk. 
By  J.  J.  RAFFF.RTY.  Deputy  Clerk. 
(Seal) 

*   Mills   Bldg..  San   Fran,- 
maj    for  Plaintiff. 


Society 

ensemble  that  combined  a  gown  of 
gold  metallic  cloth  and  a  cape  of 
green  velvet  lined  with  the  same  ma- 
terial as  the  gown  and  trimmed  with 
sable.  Mrs.  Gershon  wore  diamonds 
and  pearls.  Faxon,  Miss  Elsie,  was  in 
a  frock  of  American  beauty  velvet. 
Her  wrap  was  a  cape  of  cloth  of  gold. 
Faxon,  Miss  Florence,  was  in  a  gown 
of  silver  metallic  cloth,  and  she  wore 
it  with  a  silver  cloth  wrap  with  a 
collar  of  white  fox.  Maynard,  Miss 
Sally,  was  in  a  gown  of  silver  gauze 
over  an  apricot  foundation,  the  silver 
being  elaborately  beaded.  Miss  May- 
nard's  wrap  was  of  gray  velvet.  Lord, 
Mrs.  Marion,  wore  a  French  gown  in 
the  apricot  shade,  heavily  beaded  with 
rhinestone  triirfming  and  she  carried 
sapphire  blue  velvet,  the  sleeves  of 
brocaded  metallic  cloth  and  the  collar 
of  sable.  Liggett,  Mrs.  Hunter,  wore 
a  Paris  gown  of  black  chiffon  with 
rhinestone  trimming  and  she  carried 
a  large  feather  fan  of  cerise.  Mrs. 
Liggett  wore  over  this  an  evening 
coat  of  white  ermine.  Deering,  Mrs. 
Frank,  wore  a  striking  gown  of  jade 
green  embroidered  in  silver  and  fur- 
ther embellished  with  jet  beads.  Her 
wrap  was  of  black  broadtail  with  col- 
lar and  cuffs  of  marten.  Dohrmann, 
Mrs.  A.  B.  C,  wore  an  imported  eve- 
ning gown  of  black  velvet.  Dohrmann, 
Miss  Edith,  wore  a  frock  of  white 
satin  with  large  flowers  of  red  velvet 
applied  to  the  skirt.  Miss  Dohrmann's 
evening  wrap  was  ermine.  Tobin, 
Mrs.  Joseph  0.,  made  a  charming  pic- 
ture in  a  gown  of  white  trimmed  with 
silver.  Over  this  she  wore  a  rose  and 
gold  brocaded  wrap.  Butte.  Mrs.  Paul, 
wore  :i  gown  of  black  velvet,  with  ;i 
silver  bodice,  and  with  this  she  wore 
a  scarf  of  black  and  silver.  Mrs. 
Butte's  wrap  was  of  black  velvet, 
trimmed  in  fur. 


Pleasure's   Wand 
i  ontinued   from   Pasre   1 1 ) 

Richard    Dix    stars    in    "Shanghai 
Bound,"  said  in  tie  the  firsf  fea 
length  production  laid  in  the  surging. 
tempestous  land  that   was  once  the 
placid  Nation  of  the  Dragon. 

It's  of  this  feature  of  China's  un- 
hat  "Shanghai  Bound"  treats. 
The  story  was  written  by  Edward  S. 
(Tex)  O'Reilly,  author  and  adven- 
turer, who  was  formerly  a  member  of 
the  International  Police  Force  at 
Shanghai,  resigning  from  that  haz- 
ardous position  to  become  a  drill- 
master  in  the  Imperial  Chinese  Army. 

Featuring  an  elaborate  under-sea 
ballet  with  scores  of  merry  mermaids, 
"Sea  Nymphs."  Fanchon  and  Marco's 
latest  "Idea."  will  bring  the  cooling 
ocean  breezes  and  "submarine  synco- 
(Continued   to   Page    ! 


E8-  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner  to  show  you 


■)a»lV.M'.'i:IU:|:lXT'H:l.-l[  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established  1855 
41   First   Street,   San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection    in   San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
rs  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for   Formal, 

Sport    and    Business    wear    is 

now   ready   for   your   early 

consideration. 

527  POST  ST.         SAX  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING.  BOOKKEEPING. 
CALCULATING  MACHINES 

Guaranteed    for   One    Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 


Phone  Garfield   1MB 


-,st  Market   St. 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


September  24,  1927 


ON  RUSSIAN  HILL 

FOR  RENT 

[Unfurnished] 

Modern    Apartment  -  Flat. 
Four  Rooms. 


Marvelous  Marine  View  — 

Sheltered  from  Winds 

and  Fogs 

sr    & 

1101  Filbert  St.,  Cor.  Leavenworth 

Phone  Graystone  2793 


N     W.   CORNER 

POLK  and  POST  STS. 


ASTI COLONY 

Juice °J ^  Grape 


pation"  to  the  Granada  Theater. 
Frank  Jenks,  the  play  boy,  rigged  out 
in  Father  Neptune  garb,  will  be  the 
boss  of  the  sea,  making  the  beautiful 
nymphs  step  about  in  a  lively  manner. 

*  *     * 

Warfield 

The  romantic  period  of  California, 
just  preceding  the  discovery  of  gold 
when  the  dons  of  Spain  ruled  the  land, 
lives  again  in  "Rose  of  the  Golden 
West,"  which  comes  to  the  Warfield 
screen  Saturday. 

Practically  every  scene  of  the  pic- 
ture was  filmed  by  George  Fitz- 
maurice  on  the  exact  spot  where  the 
original  action  took  place  seventy-one 
years  ago.  Monterey,  the  first  capital 
of  California,  and  four  famous  Cali- 
fornia missions  form  the  background. 

Mary  Astor  as  heroine,  and  Gilbert 
Roland,  descending  from  a  long  line 
of  Spanish  adventure  lovers,  is  the 
hero. 

Frank  DeVoe,  balladist,  who  has 
been  entertaining  Warfield  audiences 
for  the  past  two  weeks,  will  be  held 
over  for  a  third  engagement  by  popu- 
lar demand. 

*  #     # 

St.  Francis 

"The  Cat  and  the  Canary,"  thrilling 
mystery  play  featuring  Laura  La 
Plante  with  Creighton  Hale,  Tully 
Marshall,  at  the  St.  Francis,  has  been 
a  success. 

"Annie  Laurie"  will  be  the  next 
feature  of  the  screen  at  this  popular 
motion  picture  house  with  Norman 
Kerry  and  Lillian  Gish  in  the  leading 
roles. 

California 

"Ben  Hur,"  one  of  the  most  costly 
of  photoplays,  is  still  drawing  crowds 
to  the  California  Theater  where  the 
General  Lew  Wallace  story  is  addi- 
tionally effective  with  its  screen  ver- 
sion. 

Ramon  Novarro  plays  the  title  role, 
being  selected  for  this  big  part,  after 
many  other  cinema  stars  were  con- 
sidered. Francis  X.  Bushman  plays 
the  role  of  Messala,  May  McAvoy, 
Betty  Bronson,  Carmel  Myers,  Claire 
McDowell,  Nigel  de  Brulier  are  other 
film  celebrities.  Gino  Severi  has  ar- 
ranged appropriate  musical  settings 
for  the  picture  with  its  thrilling  char- 
iot races  and  mob  scenes.  "The  Magic 
Flame"  follows  "Ben  Hur,"  with  Ron- 
ald Colman  and  Vilma  Banky  the 
stars.  *     *     * 

Imperial 

"The  Fighting  Eagle"  comes  to  the 
Imperial  theater  following  the  screen- 
ing of  "Cheating  Cheaters,"  with  Rod 
LaRocque  playing  the  part  of  one  of 
Napoleon's  generals.  Phyllis  Haver 
plays  the  feminine  lead  in  this  picture 
of  Napoleonic  times  with  its  thrilling 
episodes  in  the  life  of  the  great  em- 
peror. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City*s  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c.  50c,  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  in. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LZmzu  iIumjjJum  Ofurpdy 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants*   Lunch   11   a.m.   to   2  p.m.    (a   la   carte).     Private   Dining   Rooms 
for   BanquetB   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Parrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystonc    8100 


Weekdays.    Luncheon    , $  .75 

(11:30    to   2    p.  m.) 
Dinner.   Week   Days   &   Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining   in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    la    Open    Again   on    Sundays 


NOAH'S 
ARK 


n   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open 

11 :30  a.  m.  to  2:00  p.  m. 
5:30  p.  01.  t-'  B  :80  p.  m. 
Sun. lays  :in<l  Holidays 
4  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Btock    from    Highway 


H-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    -  M    v   H    FO   "  ■<">  P-  M. 

UnMNTPMMd     Cuisine 
CARL    LEONHARDT 

Formerly   of   Golden   Gate   Park   Casino 


"tf^C 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

(exclusive  use  of  room   for  club  dinners 

:.".  I  Sutter  St.  Douglas  7118 


ICE  CREAr% 


CANDY 

PASTRY 


I  CALIFORNIA  SIS 
Grajtton* 

3100       iiuj        .no: 


BREAKFAST 
LUNCHEON 
DINNER 


w 


We   now   deliver  to  any  part  of  the   city — including   Sundays  and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing;  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING   ANDERSON.   Manager 
Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


11-10    GEARY   ST. 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithinc. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Friends  tell   friends — we  are  known  as 
"The  Recommended  Laundry" 

La  Grande  &  White's  Laundry  Co. 


230  Twelfth  St. 


PHONE  MARKET  916 
Peninsula   Phone  San   Mateo   1488 


San  Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing  and   Cleaning 

583 
In 

Post   Street                                                                                                San    Francisco 
Virginia    Hotel                                                                             Phone   Franklin   2510 

For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AM)  BASEMENT 

2i7--V>9   MINNA    STREET 
Bet.  3rd  and   llh 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

CORNWALL.  COLDWELL  &  BAN! 

."  Sutter  Street  S»" 


ST  Antfoch  Bridge 
to  Sacramento! 

1  YdVCl  this  route  next  time  you  go  to  Sacramento! 
Drive  up  through  the  tunnel  that  pierces  the  Berkeley 
H'lls,  spin  across  the  rolling  land  of  Contra  Costa,  then 
over  the  might}-  Antioch  Bridge  where  it  spans  the  San 
Joaquin  River.  You  are  in  the  midst  of  the  richest 
agricultural  country  of  America.  The  pavement  leads  you 
atop  the  huge  levee  paralleling  the  Sacramento  River. 
Every  turn  brings  constantly  changing  vistas  as  you  speed 
along  for  mile  after  mile.  On  one  side  roll  the  placid 
waters  of  California's  greatest  river;  on  the  other  green 
orchards  and  garden  lands  stretch  as  far  as  the  eye  can 
see.  If  time  permits,  you  will  enjoy  a  stop  at  Walnut 
Grove  and  Isleton  to  visit  the  quaint  Chinese  settlements 
for  which  these  river  towns  are  famous. 

PAVED  ALL  THE  WAY 

No  Traffic  Congestion  —  No  Delays  —  The  Cool,  Quick  Way 

Autos,  60c  Passengers,  10c 

AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 
CARQULNEZ  BRIDGE  and  ANTIOCH  BRIDGE 


c/fanbassador- 

^V"^  Los    Angeles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM1L  VAN  VECHTEH 

Famou*  Author,  -writing  in  VANITY   FAIR    saya: 

"Tbt  Ambassador  ts,  I  tbeuia  think,  ont  at  tbt  very  belt  boitu 
m  tbt  uortd-    The  service  is  superlative,  the  foodanine, 
the  courtesy  of  management  ana  employee*  un/aiimg." 

In  the  wide  range  of  iti  attraction.!,  the 
Ambassador  liltewue  excels  Superb. 
27-acre  park,  with  immature  golt  course 
and  open-air  plunge.     Riding,  hunting  ^ 

and  all    iporti.   including   privilege;  of  t%4 

Rancho  Coif  Club  Motion  picture 
theatet  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  oJ 
the  famous  Cocoanut  Grove  orchestra. 

Moderate  Summer  Rates 

Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 


Mfe 


WRITE  (or  OkT*  Booki«  of 

Calif  Reap**  »nj  I n rumnnon. 

BEN  I-  FRANK  ^mkt 


gmi 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico ;  San  Jose  de  Guatemala ;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  /one.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco : 
SS  VENEZUELA,  October  Mb:  SS  ECUADOR.  October  29th.  From  New 
York:    SS   ECUADOR,  September  21th;    SS   COLOMBIA.    October   22nd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,  or    write   to 

PANAMA  MAIL  S.  S.  CO. 

5<8  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FR4NCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


SAN  FRANCISCO 


J&<-  Pv 


Saturday,  October  1,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


Castle  Crags 


Reached  via  Southern  Paa'l    . 


8-70 


Patterned  After  the 

Largest  Locomobiles^^ 

The  larger  Locomobiles  always  have  been  set  apart  as  the 
standard  for  conservative  and  correct  beauty.  NOW — all  of 
these  exclusive  refinements  of  radiator,  hood,  and  body  lines 
have  been  incorporated  in  the  new  design  of  the  marvelously- 
different  8-70  "eight-in-line." 

$0  QQ  C~        ^  for  the  fully  equipped  8-;o  Sedan, 
in  San  Francisco  Brougham  or  Collapsible  Coupe  t  * 


230  FULTON  STREET 

Salon'of  the  Locomobile  Company 
of  California  *  Hemlock  3800 


jhe 


\enator 


Hotel  Senator  as  viewed  from  beautiful  State  Capitol  Parle 

Sacramento,  California 


SACRAMENTO'S 
Picturesque   Hotel 

"\"T  /"HEN  touring  Northern  California, 
▼  ▼  en  route  to  Tahoe,  Crater  Lake  or 
Pacific  Northwestern  Resorts,  your  trip  will 
be  more  enjoyable  if  you  stop  at  the  HOTEL 
SENATOR.  Although  in  the  center  of  the 
business,  theatrical  and  shopping  district,  the 
Senator  has  a  setting  of  un-equaled  beauty — 
overlooking  Capitol  Park  with  its  more  than 
thirty-three  acres  of  lawn  and  garden. 

This  metropolitan  hotel  is  distinguished  for 
its  luxurious  appointments  and  excellent 
cuisine.  Guest  rooms  are  all  cool,  airy  outside 
rooms  with  bath.  Lunching  or  dining  out-of- 
doors  on  the  Loggia  is  a  delightful  feature. 
Courtesy  cards  to  fine  golf  courses.  Complete 
travel  information.  Superb  service 
at  moderate  rates. 

CHARLES  R.  FRASER,  Manager 


Established  July  20,  1856 


^3  Fj§i^©(]^ 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr.,  from  1884  to  1926. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8367.  Entered  at  San  Francisco, 
California.  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co..  30  Cornhill.  E.   C.   London,   England.     Subscription   Rates    (including  postage),   one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  OCTOBER  1,  1927 


No.  40 


Travel  Tid-Bits 


By  Ernest 

JAVA — A  Holiday  Paradise 

Too  often  the  traveler  sets  out  on  his  trip  with  only 
a  vague  idea  of  the  lands  he  ought  to  visit  and  the  best 
way  of  reaching  them.  The  result  is  he  hurries  hither  and 
thither,  only  to  find  when  he  gets  home  again  that  he 
missed  much  that  he  would  wish  to  have  seen. 

People  travel  for  many  and  various  reasons,  some  to 
recover  shattered  health  in  salubrious  atmosphere  amid 
cheerful  surroundings,  some  in  order  to  view  new  and 
beautiful  scenes,  some  to  study  the  manners  and  customs, 
the  arts  and  crafts,  the  religious,  social  or  political  sys- 
tems of  other  nations,  some  in  search  of  novel  and  excit- 
ing experience.  But  whatever  the  reasons  be  that  prompt 
the  leaving  of  your  own  shores,  Java  will  be  found  to 
satisfy  all  needs  in  a  most  remarkable  degree. 

On  Java  and  Sumatra  the  tourist  will  find  everything 
different — houses,  customs,  life,  religion,  all  cast  in  a 
different  mold,  and  matters  of  thrilling  interest  to  the 
stranger  from  abroad. 

In  Java  and  Sumatra  a  hearty  welcome  awaits  the  for- 
eign traveler.  You  can  go  where  you  will  with  as  much 
security  as  you  would  enjoy  in  America  or  Europe. 

Hotels,  railways,  climate,  food  and  general  travel  con- 
ditions are  thoroughly  satisfactory. 

There  are  many  places  in  Java  and  Sumatra  thai  must 
remain  mere  names  until  the  tourist  lias  been  and  seen 
and  understands  all  they  Stand  tor.  To  do  them  all  would 
call  tor  I  he  expenditure  of  much  more  time  than  the 
traveler  is  likely  to  be  able  to  spare. 

Most  Beautiful  Island  in  the  World 

It  is  no  idle  claim  which  Java  puts  forward  to  being 
the  most  beautiful  island  in  the  world.  With  a  soil  of 
amazing  fertility.  Java  is  the  most  densely  populated 
of  all  lands,  its  inhabitants  being  sustained  by  intensive 
cultivation  of  coffee,  sugar,  tea.  tapioca,  kapok,  bananas. 
rice,  spices,  antl  a  wealth  of  other  tropical  products. 
Plantations  of  rubber  and  coconut  groves,  forests  of  teak 
and  dye  woods,  give  diversity  to  its  landscapes.  Wares  of 
rare  craftsmanship,  from  delicate  silver-work  to  batik, 
will  catch  your  fancy  as  you  see  them  displayed  in  the 
iars  of  the  Javanese  towns. 


F.  Rixon 

The  grandeur  of  scenery  amidst  mountains  and  jungle 
makes  Java  a  marvel  of  nature ;  and  dramatic  interest 
is  added  by  the  presence  of  a  chain  of  active  volcanoes. 
Among  the  numerous  majestic  ruins,  the  thousand- 
years-old  Buddhist  temple  of  Borouboudour  is  remark- 
able for  its  hundreds  of  life-size  statues  and  bas-reliefs, 
representing  the  highest  example  of  Buddhist  art. 

Over  all  Java  the  spell  of  magic  beauty  has  been  cast — 
beauty,  rich,  fragrant,  sensuous,  ever-changeful;  majes- 
tic with  the  grandeur  of  lofty  peaks  and  richly-wooded 
slopes,  opulent  with  verdant  pasture  sinking  into  an 
extravagance  of  languorous  tropical  glory,  in  which 
everything  combines  to  rob  us  of  all  sense  of  proportion 
and  compel  us  to  admire  with  the  artlessness  of  Plato's 
man,  a  wanton  and  prodigal  display  of  nature's  glories. 

You  leave  the  island  with  a  feeling  of  lingering  regret. 
And  so  long  as  your  life  endures,  you  can  never  forget 
this  earthly  paradise. 

I'topia 

Is  it  too  much  to  wish  for  a  place  like  this  on  earth? 
Or  should  one  look  for  such  only  in  the  life  hereafter? 
Not  at  all.  There  is  one  place  that  suits  the  fancies 
already  expressed,  and  many  more  besides.  There  is  a 
land  convenient  to  reach  and  economical  to  live  in,  lying 
quite  near  the  great  tourist-track  to  the  Far  East. 

That  land  is  Java,  the  peerless  gem  of  that  magnificent 
Empire  of  Insulinde  which  winds  about  the  equator  like 
a  jrarland  of  emerald. 

Just  as  the  adventurous  spirits  of  olden  days  set  sail 
for  the  southern  seas  in  quest  of  adventure,  so  theii 
cessors.  the  tourists  and  travelers  of  today,  make  Java 
their  destination  when  in  search  of  novelty  and  change 

Java  is  now  a  favorite  resort  of  tourists  from  all  parts 
of  the  world,  and  the  volume  of  traffic  gro - 
every  year.    The  tourist  for  business,  or  the 
pleasure  will  find  in  this  land,  where  Dutch  civilization 
and  ideals  are  predominant,  and   wh  much  of 

splendour  and  beauty,  unrivalled  opj   >rtunities  for  both 
business  and  pleasure. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1927 


A  Distinguished  Mayor 

Distinction  is  a  great  asset  of  a  city,  as  it  is  of  an 
individual.  If  one  has  the  air,  one  can  accomplish  so  much 
more  than  the  ordinary.  Of  all  the  qualities  which  make 
for  recognition  perhaps  the  most  important  is  that  of  dis- 
tinction— the  natural  superiority  which  causes  instant 
and  universal  recognition. 

Now,  there  is  no  question  that,  with  all  our  faults,  this 
city  does  possess  that  quality.  It  stands  out  pre-emi- 
nently as  a  distinguished  place  and,  without  undue  self- 
praise,  it  may  be  safely  stated  that  in  that  respect  it  has 
the  advantage  over  some  of  its  strenuous  and  successful 
competitors.  Just  why  has  San  Francisco  this  advan- 
tage? 

It  must  be  conceded  that  for  many  years  the  city  has 
had  distinctive  qualities  which  have  marked  its  position 
among  the  most  famous  of  world  capitals  and  that  its 
very  history  has  had  that  element  of  romance  which  is 
inseparable  from  real  distinction.  But  only  of  recent 
years  has  it  come  to  occupy  a  place  in  the  minds  of  for- 
eigners, at  once  interesting  and  dignified.  There  is  a 
world  of  difference  between  "Frisco"  and  San  Francisco. 
And  that  difference  is  due  more  than  anything  else  to  the 
personality  of  Mayor  Rolph. 

It  is  a  great  thing  to  have  a  man  with  a  genius  for 
diplomatic  and  friendly  intercourse  at  the  head  of  a  city 
like  this.  All  over  the  world  as  much  in  Rome  as  in  New 
York,  our  Mayor  is  known  and  loved  for  the  qualities  of 
friendly  and  dignified  association,  which  are  always  de- 
sired, but  seldom  acquired,  even  by  those  who  are  trained 
in  the  art  of  meeting  strangers  from  their  birth  up.  We 
have  seen  even  New  York  blunder  time  and  time  again 
under  circumstances  which  have  been  met  by  our  Mayor 
with  dignity  and  correctness. 

The  effect  of  all  this  upon  the  standing  of  the  city  is 
enormous,  and  even  expressed  in  dollars,  the  personality 
of  the  Mayor  is  a  great  asset. 

*     *     * 

Chinese  Nationalism 

The  present  condition  of  China,  fraught,  as  it  is  with 
such  significance  to  the  state  of  our  commerce  with  the 
Orient,  on  which  in  the  long  run,  the  position  of  this 
city,  of  course  depends,  cannot  fail  to  interest  the  Cali- 
fornian  who  is  at  all  aware  of  the  meaning  of  the  problem 
to  ourselves. 

It  is,  therefore,  with  great  interest  that  we  note  the 
recent  remarks  of  Professor  Edwin  Landon  of  the  Uni- 
versity of  California,  who  predicts  the  ultimate  advent  of 
Chinese  nationalism,  as  a  practical  certainty.  He  says: 
"The  Northerners  are  just  as  nationalistic  as  the  South- 
erners, but  they  are  more  inclined  to  modify  the  treaties 
by  negotiation.  They  do  not  advocate  a  renunciation  of 
them  but  recognize  their  present  obligations  to  the  old 
treaties.  They  are  backed  by  the  shipping  and  commercial 
people  and  those  who  have  interests  at  stake." 

The  present  lull  in  the  conflct  is  caused  by  the  absence 
of  money  to  pay  and  feed  the  soldiers.  If  there  was 
enough  money  to  keep  going,  the  fighting  would  be  per- 
sistent, but,  in  the  fact  that  the  loser  has  to  stop  for  lack 
of  funds  lies  the  key  to  the  situation.  But  there  is  also  no 
doubt  that  the  final  result  will  be  a  nationalistic  victory, 
and  this  does  not  mean,  by  any  means,  a  radical  victory. 
Really,  the  same  process  is  developing  in  China  as  for- 
merly developed  in  Europe. 


What  is  most  important  to  us,  however,  here  in  San 
Francisco,  is  that  we  should  be  found  friendly  to  the  vic- 
torious nationalists.  There  is  the  great  market  of  the 
future ;  that  market  will  depend  to  a  very  great  extent, 
upon  the  attitude  which  our  actions  have  produced  on  the 
part  of  the  Chinese.  Nothing  should  be  allowed  to  bring 
us  into  antagonism  with  a  reasonable  Chinese  national- 
ism. Its  victory  is  certain. 

*  *     * 

Distinctive  Figures 

Can  it  be  that  the  oncoming  wave  of  organization  and 
standardization  is  wiping  out  the  human  element  and  that 
men,  as  men,  cease  to  be  as  notable  as  formerly?  This 
gloomy  thought  is  suggested  by  the  death  of  Charles 
Hanlon,  whose  personality,  genial  and  able,  always  had 
its  place  in  the  life  of  the  city.  He  half-humorously  left 
his  practice  to  Matt  Sullivan,  another  whose  name  is  sug- 
gestive of  individual  accomplishment  and  social  leader- 
ship, in  the  better  sense.  But  where  shall  we  look  to  find 
their  successors? 

It  is  not  that  there  are  not  men  as  able  as  these.  There 
undoubtedly  are.  But  they  are  hidden  behind  mountains 
of  red  tape  concealed  in  the  mechanism  which  they  partly 
direct  and  which  partly  controls  them.  The  individual  is 
giving  way  to  the  group.  It  may  be  a  superior  social 
organization,  but  it  is  not  so  interesting  or  so  inspiring. 
It  lacks  the  human  element. 

If  one  were  to  inquire  just  why  the  prize  fight,  with 
all  its  filth  and  brutality,  with  all  its  vulgarity  and  actual 
fraud,  occupies  so  dominating  a  place  in  human  interest 
today,  the  answer  would  probably  be,  that  it  is  practically 
the  only  activity  left  in  which,  man  as  man,  is  in  conflict 
with  another  man,  as  an  individual  and  not  as  a  mere 
fraction  of  a  group. 

We  have  not  yet  so  far  advanced  (or  retrograded ;  it 
would  not  be  easy  to  say  which),  from  the  old  individual- 
istic position,  that  we  have  ceased  to  like  outstanding 
figures,  and  the  fact  of  the  departure  of  any  one  of  those 
to  whom  we  have  grown  accustomed,  gives  an  acute 
twinge  of  pain  and  grief. 

*  *     * 

Probation  a  Success 

We  are  always  glad  to  take  notice  of  the  report  of  the 
probation  officer.  The  "News  Letter"  is  an  advocate  of 
economic  progress.  There  is  no  progress  unless  it  is 
coupled  with  that  victory  over  the  forces  of  destruction 
which  economic  gain  best  shows.  As  a  matter  of  fact,  it 
is  just  on  that  point  that  the  revolutionary  critics  of  our 
xisting  order  fail,  for  the  present  system  does  undoubt- 
edly make  for  increasing  material  gain. 

The  report  of  the  probation  officer  encourages  us  much. 
It  shows  that  the  wages  earned  by  probationers  in  this 
city  for  the  month  of  August  was  $123,000.  That  is  a  tidy 
sum  and  would  not  have  existed  if  it  had  not  been  for  the 
probation  system.  Think  what  that  means  to  the  families 
of  the  offenders!  The  total  number  on  probation  was 
1640,  and  of  that  number  only  one  violated  probation. 
From  these  men  there  was  collected  the  sum  of  $3326.19 
to  reimburse  merchants. 

Take  these  facts  together  and  we  get  social  results  of 
the  utmost  importance.  The  system  is  justifying  itself. 
We  begin  to  think  of  it  as  "ordinary  humanity."  Ordi- 
nary humanity  pays  fine  dividends. 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Denaturing  Uncle  Sam 

By  Eleanore  F.  Ross 

A  physician  who  had  been  in  the  medical  corps  of  the 
United  States  Navy  at  the  time  of  the  flu  epidemic,  in- 
formed me  that  he  had  treated  265  cases  of  the  plague 
with  quinine  and  whiskey,  and  had  lost  but  one,  this 
larticular  case  being  too  far  advanced  when  it  was 
>rought  to  his  attention,  to  respond  to  his  ministrations. 

That  pure  whiskey  is  a  valuable  antidote;  that  in  in- 
numerable instances  it  has  saved  life,  even  the  most 
fanatical  blue  nose  cannot  deny,  but  the  same  blue  nose 
will  argue  at  length  upon  its  deleterious  effects,  and  state 
quite  calmly  that  if  the  alcohol  now  being  sold  is  mur- 
derous, it's  just  as  well  to  kill  off  those  miscreants  who 
still  persist  in  indulging! 

The  Eighteenth  Amendment  appears  to  be  denaturing 
those  citizens  of  the  United  States  who  really  look  upon 
it  (even  at  this  stage  of  the  game)  as  the  ultimate  sal- 
vation of  the  human  race.  If  persons  insist  upon  drink- 
ing liquor  in  the  face  of  the  law  (put  over  by  a  few 
bribed  Congressmen  against  the  will  of  the  people)  why 
not  poison  'em?  If  they  are  reduced  to  purchasing  moon- 
shine because  their  bank  account  precluded  a  well-stocked 
cellar  before  Prohibition  ( ?)  went  into  effect,  as  most  of 
the  "drys"  (?)  possessed,  blind  and  murder  them,  if  nec- 
essary, so  that  the  remaining  outlaws  will  be  terrorized 
into  subjection! 

There  is  a  cruelty  in  fanaticism,  religious  or  social, 
which  far  out-reaches  anything  imagined  by  the  erring 
moron.  In  the  palmiest  days  of  religious  persecution, 
poisoning  was  never  resorted  to.  So  far,  or  rather,  up 
to  the  time  of  Prohibition,  only  potato  bugs,  cockroaches, 
rats  and  the  like,  were  ever  poisoned  lawfully.  This 
deadly  and  barbarous  met  hod  of  trying  to  execute  a  law 
whieh  the  people  themselves  will  not  accept,  and  never 
lave  accepted,  is  left  for  the  so-called  "reformers"  to 
carry  out ! 

Here  is  an  instance  which  demonstrates  the  lengths  to 
which  the  prohibitionists  will  go.  to  further  their  inter- 
ests: 

Recently  a  physician  traveling  on  a  railway  train 
through  tiie  state  of  Indiana,  was  called  upon  to  minister 
i-  a  passenger  suddenly  taken  very  ill.  He  gave  the 
patient  alcohol,  ill  spite  of  the  fact  that  the  train  was 
within  the  bounds  of  Indiana  and  that  intoxicating  liquor 
could  not  be  used  in  that  state,  even  on  the  prescription 
of  a  doctor.  Me  saved  his  patient's  life,  but  later  on  was 
billed  upon  to  face  the  prosecution  of  the  fanatical  In- 
diana courts.  They  took  the  attitude  that  better  a  patient 
Should  die-,  than  that  anyone  should  he  permitted  to 
drink  ! 

Prohibition  has  created  an  intolerance,  a  bigotry,  a 
cruelty  and  hate  which  transcends  the  drastic  measures 
and  terrible  persecutions  practiced  for  witchcraft,  in  the 
early  days  of  the  United  States  history:  it  has  been  the 
means  of  bringing  about  hypocrisy  and  disrespect  for  our 
government  in  the  aliens  who  are  becoming  wealthy 
through  bootlegging:  scarcely  a  day  passes  that  we  do 
not  witness  some  new  demonstration  of  the  ferocity  of 
these  prohibitionists  calling  themselves  reformers,  who 
should  first  of  all.  cleanse  their  own  souls  of  the  sin  of 
prejudice  and  uncharity. 

Prohibition  has  created  an  anomalous  and  complicated 
condition  in  which  the  increase  in  numbers  of  bootleg- 
gers will  eventually  prevent  its  repeal  if  put  up  to  popular 
vote!  It  is  a  question  which  cries  to  Heaven  for  broad- 
minded  statesmen  who  are  not  blinded  and  carried  away 
by  tile  love  of  money  or  the  hate  of  fellow  beings. 


Political  Hop-Offs 

Martin  F.  Welch  has  cleared  for  supervisor.  Welch  at- 
tained an  altitude  of  32,000  votes  for  Justice  of  the  Peace 
in  1925,  but  was  short  of  gas  and  ruled  out  in  the  final 
count. 


At  the  sticks  of  his  tri-motored  super- Visor  monoplane, 
Andrew  J.  Gallagher,  ace  of  innumerable  conflicts,  is  all 
primed  to  take  off  with  a  big  puff-puff  and  bang  in  the 
supervisorial  race.  Andy  steers  a  wicked  machine  and 
other  racers  are  cautioned  to  give  him  lots  of  sky  space. 


Backers  for  the  big  hop  of  Warren  Shannon  in  the 
supervisorial  race  have  formed  the  Shannon  non-partison 
league  to  boost  him  over.   David  Birnbam  is  president. 


Students  from  the  local  law  schools  have  organized  a 
Dooling  for  District  Attorney  Club  at  a  meeting  held  in 
Judge  Frank  Deasy's  courtroom.  Walter  Lipich  is  presi- 
dent and  Miss  Naomi  Hammond,  secretary. 


Mrs.  Anna  Charlotte  Wellbrock  is  the  first  political 
aviatrix  to  sign  up  for  the  big  take-off  in  November. 
Her  destination  is  supervisor. 


Mayor  James  Rolph  was  No.  1  in  the  tear  down  the 
election  runway.  In  his  declaration  he  simply  stated  he 
had  been  mayor  for  sixteen  years.  That's  qualifying  for 
a  pilot's  license,  we'll  say. 


Assessor  Russel  L.  Wolden  has  put  up  the  entrance  fee. 
Appointed  to  the  position  of  assessor  by  Mayor  James 
Rolnh.  he  had  no  political  flying  experience — but  Jim 
McSheehy  says  he'll  get  plenty! 


A    new   out    is   out    trying   the   political   airways   for 
auditor  in  opposition  to  Boyle,  is  Joseph  P.  Harney. 


Walter  Schulken,  drayman  and  former  Olympic  Club 
heavyweight  champion  boxer,  has  put  in  a  declaration  of 
intent  to  hop  off  for  sheriff. 


The  Excelsior  District  Rolph  Club  has  been  formed  with 
William  Dillon  as  president. 


Supervisor  Jesse  C.  Colman  was  first  to  sign  up  for  the 
e  for  supervisor. 


Maurice  T.  Dooling  has  been  endorsed  for  district  at- 
torney by  the  ladies'  auxiliary  of  the  Bernal  Progp 
Club.   Mr.  Pooling's  machine  is  swinging  along  nicely  and 
this  Bernal  district  backing  means  a  lot  to  a  candidate — 
•  votes  up  on  those  heights. 


Among  the  betting  fraternity  Badaracco  for  supervisor 
is  a  "sure  thing."  Badaracco's  record — outside  of  the  tre- 
mendous pull  he  has  down  there  in  North  Beach — is 
standing  him  in  good  stead. 


James  B.  McSheehy  is  proving  himpelf  worthy  in  the 
practice  flights  for  the  prize  of  a  At  cutting  fig- 

—especially  tax  rates — he  is  there.  Now  when  buf- 
feted anent  the  school  budget,  he  comes  back  with  more 
figures  to  prove  we're  an  expensive  crowd  on  education 
when  compared  with  other  cities.   Mac  knows  his  figures. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1927 


By  Antoinette  Arnold 


Brilliant  Ball  Will  Be 
Staged  at  the  Alexandria 

Picturesque  and  clever — those  are 
descriptive  words  that  may  be  con- 
sistently used  in  anticipation  of  the 
coming  Alexandria  Hotel  ball  in  Los 
Angeles. 

This  social  gathering  will  take 
place  on  the  third  day  of  a  convention 
bringing  together  prominent  men 
and  women  of  the  California  Associa- 
tion of  Highway  Patrolmen. 

Many  of  Los  Angeles'  well  known 
citizens  will  head  reception  commit- 
tees in  an  effort  to  make  this  event 
memorable.  The  convention  opens 
Tuesday,  October  18,  continuing  for 
four  consecutive  days.  The  handsome 
Hotel  Alexandria  will  be  the  setting 
and  headquarters  for  the  convention. 

Luncheons,  dinners,  supper  parties, 
tours  and  innovations,  in  the  way  of 
entertainment,  will  prove  a  part  of 

convention  proceedings. 

*  *     * 

Lively  Events 

California's  guardians  of  the  high- 
ways and  the  protection  of  motorists 
are  certainly  going  to  have  a  royal 
good  time  in  Los  Angeles,  October  18 
to  21,  inclusive. 

Many  separate  dinners,  luncheons 
and  stag  parties  are  being  arranged 
for  the  men,  while  equally  interesting 
and  traditionally  eventful  affairs,  are 
being  arranged  for  the  "lovely  la- 
dies." 

*  *     * 

Edgewater  Club 

A  novelty  luncheon  at  Santa  Mon- 
ica with  the  Edgewater  Club  the 
scene,  will  be  given  women  visitors  to 
the  convention.  This  luncheon  is 
scheduled  for  the  first  day. 

Tours  of  the  beaches  and  visits  to 
the  motion  picture  studios  of  Metro- 
Goldwyn  -  Mayer  productions  are 
among  alluring  events  promised  the 
convention  delegates. 

A  luncheon  of  many  surprise  fea- 
tures "will  be  given  the  men  on  this 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An    Inn   of    Unusual    Excellence 

Wire  or   write  for   reservations   on   your 
next  trip  south 


opening  day,  with  entertainment  of 
high  order  scheduled  for  their  pleas- 
ure. 

Many  of  the  social  diversions,  also, 
will  be  staged  for  the  delegates  and 
their  associates,  wives,  friends  and 
those  whom,  they  desire  to  compli- 
ment. 

*     *     * 

Hollywood  Tour 

During  the  second  day,  Friday,  Oc- 
tober 19,  a  luncheon  for  the  ladies  will 
be  held  at  the  Alexandria  Hotel. 

At  the  same  hour  the  men  attend- 
ing this  convention  will  have  their 
luncheon  at  the  Biltmore  Hotel  which 
is  making  great  preparations  for  the 
entertainment  of  the  visitors. 

The  Biltmore  will  have  novel  dec- 
orations as  the  luncheon  entertain- 
ment features,  and  something  well 
worth  remembering,  we  are  told. 

After  luncheon,  the  ladies  will  be 
given  bus  rides  in  a  tour  of  fascinat- 
ing Hollywood,  Beverly  Hills  and 
through  Pasadena,  pausing  for  tea  at 
the  Huntington  Hotel. 


Breakfast  Club 

One  big  feature  of  the  convention 
will  be  the  breakfast  at  the  Breakfast 
Club,  when  both  the  men  and  their 
women  guests  will  be  served  some- 
thing out-of-the-ordinary  at  the  hour 
of  8  o'clock. 

Luncheon  at  the  Elks  Club  will 
mark  one  of  the  genial  get-together 
affairs  of  this  convention. 

Then  the  dinner  and  the  brilliant 
ball  on  the  evening  of  October  20  at 
the  Alexandria. 


Steamer  Trips 

Delegates  and  friends  will  be  taken 
to  Catalina  Island  by  steamer  for  the 
final  round  of  festivities,  Lieuten- 
ant J.  A.  McCaleb  of  Los  Angoles,  be- 
ing chairman  of  arrangements  for  the 
entire  convention. 

A  pretty  luncheon  will  be  held  at 
St.  Catherine  Hotel,  Avalon,  with  a 
committee  of  southern  men  and  wo- 
men co-operating  in  extending  hospi- 
talities. 

Trips  in  the  glass-bottomed  boats 
are  concluding  events  in  this  conven- 
tion, with  any  number  of  sailing  par- 
ties across  the  stretch  of  bay  to  Cata- 
lina and  other  points  of  interest  in 
the  pleasing  itinerary. 


Women's  Participation 
Foreign  Trade  and  Travel 

Mrs.  W.  A.  D'Egilbert,  honoi-ary  di- 
rector of  Women's  Participation,  Pa- 
cific Foreign  Trade  and  Travel  Expo- 
sition, announces  that  the  committees 
and  their  'eaders  are  co-operating  in 
a  united  effort  to  make  the  exposition 
a  success. 

Mrs.  Gerald  Campbell,  wife  of  the 
Dean  of  Consuls,  has  accepted  the 
chairmanship  of  the  Consular  Corps 
of  Women.  Mrs.  Musgrave  has  been 
appointed  chairman  for  the  British 
Empire  Day,  November  17 ;  and  Mrs. 
J.  E.  Butterfield  has  been  chosen  for 
chairman  of  Women's  Day  at  the  ex- 
position, November  14.  The  conven- 
tion opens  on  Armistice  Day,  Novem- 
ber 11. 

*  *     * 

Art  Chairman 

Mrs.  Edith  M.  Smith  is  chairman 
of  art.  Mrs.  Edward  R.  Place,  work- 
ing with  Mrs.  W.  A.  D'Egilbert  and 
Mr.  J.  Frederick  Richardson,  will 
have  charge  of  the  musical  programs. 
Mrs.  F.  H.  Colburn  is  chairman  of  the 
speakers'  bureau  and  Mrs.  D.  E.  F. 

Easton  is  chairman  of  special  events. 

*  *     * 

University  Women 

Mrs.  Harry  Kleugel,  past  president 
of  the  California  Association  of  Uni- 
versity Women,  will  have  charge  of 
a  day  for  the  convention  of  Univer- 
sity women,  November  14,  as  one  of 
the  outstanding  events  of  the  expo- 
sition. 

*  *     * 

Mr.  J.  Frederick  Richardson,  vice 
director.  General  Pacific  Foreign 
Trade  and  Travel  Exposition,  and 
aviation  expert  of  Washington,  D.  C, 
was  the  guest  of  honor  at  a  dinner 
party  given  by  Mr.  and  Mrs.  William 
D'Egilbert  in  Drury  Lane,  Hotel 
Whitcomb  on  Tuesday  evening,  the 
event  being  Mr.  Richardson's  birth- 
day. Those  present  at  the  dinner 
were  Miss  Nola  0.  Goe,  Mrs.  Minna 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Day,  Mrs.  J.  E.  Bennett,  Mr.  Fred  P. 

Johnson  and  Mr.  Raine  Bennett. 
*     $     $ 

Pretty  Wedding 

A  pretty  wedding,  uniting  two 
prominent  California  families,  took 
place  a  week  ago  in  the  gold  room  at 
the  Fairmont  Hotel  when  Miss  Lois 
Corrine  Geinzer,  daughter  of  Mrs. 
Adelaide  D.  Geinzer  of  this  city,  and 
Mr.  Marc  Harold  Iseman,  son  of  Mrs. 
Myer  E.  Iseman  of  Visalia,  became 
man  and  wife,  the  Rev.  Father  Rich- 
ard Gleason  reading  the  marriage 
service. 

The  bride  was  given  away  by  a  life- 
long friend  of  the  family,  Mr.  George 
Ashe  Browne.  She  made  a  charming 
picture  in  her  period  gown  of  ivory 
satin,  the  skirt  being  shorter  in  front, 
with  tiers  of  real  lace  caught  at  the 
waistline  with  a  gorgeous  gold  pin, 
encrusted  with  leaves,  an  heirloom  of 
the  family,  which  had  been  worn  by 
Frances  Fulton  when  she  married 
President  Cleveland.  A  long  bridal 
veil  of  rose  point  was  held  by  a  Rus- 
sian lace  cap.  The  bride  carried  a 
shower  bouquet  of  lilies  of  the  valley, 
gardenias  and  orchids. 

*  *         * 

Maid  of  Honor 

Miss  Jane  Elizabeth  Jones,  daugh- 
ter of  Colonel  Frederick  M.  Jones  of 
Seattle,  was  maid  of  honor,  wearing 
a  gown  of  changeable  jade  green  taf- 
feta   and    silver    lace.      Pink    roses 

formed  her  bouquet. 

*  *     * 

Bridesmaids 

Four  bridesmaids,  all  wearing 
frocks  of  pastel  green  taffeta,  made 
alike,  were  the  Misses  Marie  Louise 
Glaser,  Frederics  Nestor.  Yvonne 
Stoupe,  Leona  Iseman. 

They  carried  shower  bouquets  of 
pink  begonias  and  maidenhair  fern. 
Miss  Ruth  Mary  Goldstein,  little 
flower  girl,  wore  a  pink  georgette  with 
tulle  ruffles.  Mr.  Herbert  S.  Geinzer. 
the  bride's  brother,  was  best   man. 

*  *      * 

Author  Honor  Guest 
Of  Local  Literati 

Ruth  Comfort  Mitchell,  noted  Cali- 
fornia author  and  poet,  was  honor 
guest  at  a  round  table  session  held 
at  the  Fairmont  Hotel  last  Thursday 
liv  the  literary  section  of  Cap  ami 
Bells  Club. 

Josephine  Kartlett.  society  editor 
of  the  Chronicle  and  distinguished 
book  reviewer,  gave  an  interesting 
and  illuminating  talk  on  the  works  of 
Ruth  Comfort  Mitchell,  and  reviewed 
her  most  recent  book:  "The  Call  of 
the  House."  which  has  caused  discus- 
sions throughout  the  world  of  letters. 
The  author  herself  gave  an  address 
and.  upon  request,  told  some  of  the 
ways  in  which  she  found  material  for 
her  novels. 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff :   From   $4  per  day 


Mrs.  Henry  Hastings,  of  the  State 
Board  of  Education,  read  some  of 
Ruth  Comfort  Mitchell's  poems,  giv- 
ing several  of  the  humorous  poems 
which  have  brought  fame  to  the 
writer.  Mrs.  Alexander  East  was 
heard  in  cornet  solos. 

*  *     * 
Washington  Visitor 

Isabel  Likens  Gates,  author  and 
poet  of  Washington,  D.  C,  was  an 
honor  guest  of  the  Cap  and  Bells  lit- 
erary event,  and  addressed  the  liter- 
ary members  on  the  output  of  Ameri- 
can literature.  Mrs.  Gates  is  promi- 
nently identified  with  the  literary 
and  national  life  of  the  Capitol  and 
her  lovely  home  in  Washington  is 
often  the  center  of  both  musical  and 
literary  events. 

She  is  a  member  of  the  National 
League  of  American  Pen  Women  and 
the  author  of  many  patriotic  poems. 
one  of  which  was  read  at  Arlington 
not  long  ago  by  the  author.  She  has 
many  personal  friends  among  diplo- 
matic circles  in  Washington. 

*  *     * 
Charming  Weddinu; 

The  marriage  of  Miss  Cornelia  Jane 
Mahoney,  daughter  of  Mr.  and  Mrs. 
Cornelius  Mahoney,  and  Mr.  Andrew 
J.  Sheehy,  took  place  last  Monday 
morning  at  St.  Paul's  Church. 

Following  the  ceremony,  a  break- 
fast was  given  by  the  bride's  parents 
in  the  Italian  room  of  the  Hotel  Whit- 
comb. 

The  bride  wore  a  bouffant  dress  of 
white  satin  with  a  lace  veil,  trimmed 
with  orange  blossoms.  She  carried  an 
old  fashioned  bouquet  of  gardenias 
and  lilies  of  the  valley. 

The  attendants  were  Miss  Cath- 
erine McKenna  and  William  Sheehy, 
brother  of  the  groom.  Miss  McKenna 
wore  a  pink  chiffon  dress,  with  hat  to 
match  and  carried  a  bouquet  of  pink 
Following  the  wedding  break- 
fast, a  reception  was  held  at  the 
bride's  home.  The  young  couple  have 


now  left  for  an  extended  motor  trip 

through  the  north. 

*     *     * 

Bridge  Luncheon 

Mrs.  Henri  Bercut  entertained 
some  friends  at  a  bridge  luncheon  on 
Tuesday  afternoon  in  Drury  Lane, 
Hotel  Whitcomb.  After  luncheon 
Mrs.  Bercut  took  her  guests  to  the 
roof  garden,  where  they  played 
bridge. 

v         ;':        * 

Madame  Che  Ju  Chiang,  wife  of  the 
generalissimo  of  the  army  of  South- 
ern China,  with  Misses  Helen  and 
Theresa  Tsang,  registered  at  the 
Hotel  Whitcomb  the  latter  part  of 
the  week,  on  their  way  to  New  York, 
wheie  the  Misses  Tsang  will  enter 

School. 

*       *       * 

Clever  Dansant 

Dolores  Institute,  No.  7,  Young 
Ladies'  Institute  and  Washington 
Council,  No.  4,  Young  Men's  Institute, 
will  hold  their  annual  Hallowe'en  dan- 
sant, "The  Dance  of  the  Ghost," 
Friday  evening,  October  7,  in  the  ball- 
room of  their  building,  50  Oak  street. 

A  novelty  musical  program  has 
been  arranged  by  Roland  O'Farrell. 
The  joint  committees  in  charge  un- 
der the  direction  of  Mr.  Joseph  Mc- 
Elligott,  are  preparing  something  es- 
pecially interesting  for  this  event. 
*     *     * 

Poet  Honored 

Nancy  Buckley,  California's  well 
known  poet,  has  been  the  feted  guest 
at  any  number  of  splendid  events 
lately.  She  has  appeared  before  the 
City  Club  on  Post  street  where  she 
lead  some  of  the  most  recently  pub- 
lished poems  from  her  book:  "Ca- 
meos." 

A  very  delightful  "Night  in  Spain" 
was  sponsored  by  Mrs.  Walter  R. 
Jones,  and  Mrs.  Harold  Armstrong, 
on  Thursday  night,  in  the  lounge  of 
the  club.  An  interesting  program  was 
given  consisting  of  music  and  songs. 
A  tango,  written  by  Mrs.  Charles  Mc- 
Gettigan  was  danced  by  a  group  of 
the  members.  Nancy  Buckley,  the 
young  poet,  recited  several  of  her 
lovely  Spanish  lyrics,  with  a  musical 
(Continued  on  Page  18) 


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"Vaiixx  ;  -  -  " 
224-226  Grant  /be     Tel  Kearnv  4975 


THE  SAN  FRANCISCO  NEWS  LETTER 


measures  Wind 


OBEY    NO   WAND  BUI  PLEASURE'S 

75/7?  Moore, 


By  Josephine  Young 


October  1,  1927 


Opera,  Once  More 

The  gala  Grand  Opera  Season  of 
1927  is  almost  history. 

"Carmen"  will  be  given  tonight, 
Saturday,  October  1,  with  Bourskaya, 
Donnelly,  Martinelli  and  Defrere  in 
the  cast. 

By  popular  request,  "Turandot" 
will  be  repeated  Sunday  afternoon 
with  Gaetano  Merola  conducting. 

Operatic  stars  for  tomorrow  after- 
noon's performance  include:  Roselle, 
Tokatyan,  Pinza,  Donnelly,  Picco, 
Bada,  Oliviero,  Sperry  and  Pilcher. 

An  orchestra  of  one  hundred  pieces 
and  a  cast  of  two  hundred  and  fifty 
will  be  heard  in  this  Puccini  master- 
piece. The  performance  is  at  2  o'clock 
sharp,  Exposition  Auditorium. 


President 

"What  Anne  Brought  Home"  will 
be  presented  at  the  Henry  Duffy 
theater,  the  President,  on  McAllister 
street  near  Market,  beginning  with 
the  Sunday  matinee,  October  2,  fol- 
lowing the  long  successful  engage- 
ment of  "Two  Girls  Wanted." 

More  laughs  are  promised  in  the 
coming  show  which  Duffy  will  give  to 
his  theater  patrons.  In  fact,  the 
President  is  known  for  its  laugh-pro- 
voking plays — and  there  is  never  a 
doubt  as  to  the  fun  which  one  finds 
there — always. 

Excellent  productions  with  care  as 
to  detail  and  stage  craft  are  techni- 
calities which  consistently  prevail. 


Granada 

Pola  Negri  in  "The  Woman  on 
Trial,"  comes  to  the  Granada  Satur- 
day. 

She  appears  as  a  modern  woman  of 
fashion  in  Paris  wedded  to  a  rich  hus- 
band whom  she  does  not  love. 

Fanchon  and  Marco  stage  presenta- 
tions this  week  will  be  appropriate. 
*     *     * 

Warfield 

"A  Gentleman  of  Paris,"  Adolphe 
Menjou,  comes  Saturday. 

"The  Gentleman  of  Paris"  is  racy 
with    witty    situations,    and    almost 


every  angle  of  the  plot  is  flavored 
with  subtle  meaning. 

Fanchon  and  Marco  have  the  gor- 
geous stage  presentation. 

Lurie 

"Twinkle,  Twinkle,"  with  fascinat- 
ing Nancy  Welford,  Joe  Brown  and 
Flo  Lewis  sharing  headline  honors, 
will  be  at  the  Lurie  just  one  more 
week. 

This  musical  comedy  has  bookings 
elsewhere  and  must  leave  San  Fran- 
cisco Saturday  night,  October  8,  after 
the  last  performance  here.  Elsie 
Janis  comes  to  the  Lurie  Monday 
night,  October  10  in  "Oh  Kay,"  fol- 
lowing her  great  success  in  Los  An- 
geles. 


Columbia 

Marjorie  Rambeau  comes  to  the 
Columbia  Theater  Monday  night,  Oc- 
tober 3,  in  "The  Pelican."  This  play 
was  written  by  F.  Tennyson  Jesse  and 
M.  H.  Harwood. 

Allen  Vincent,  Zelfie  Tilbury,  Al- 
fred Lancaster,  Frances  Sheehan, 
Herbert  Hayes  and  Ben  Taggart  are 
in  the  supporting  cast. 

The  play  takes  its  name  from  the 
legend  that  a  mother  pelican  gives  up 
her  blood  to  feed  her  young,  when 
occasion  calls  for  the  sacrifice.  In  this 
play  a  mother  gives  up  happiness, 
contentment  in  order  to  provide  her 
son  with  the  things  that  the  son 
wants. 


Alcazar 

"Pigs,"  a  clean  comedy  about  a 
notoriously  unclean  animal,  which  has 
kept  Alcazar  audiences  roaring  with 
laughter  for  a  week  past,  continues 
as  the  attraction  at  that  theater  for 
a  second  week,  starting  with  Sun- 
day's matinee.  Henry  Duffy's  com- 
pany presenting  this  stellar  attrac- 
tion, most  of  the  members  of  which 
are  new  here,  has  been  received  with 
acclaim.  In  the  company  are:  May 
Buckley,  Emerson  Treacy,  Gay  Sea- 
brook,  Kenneth  Garnet,  Helen  Keers, 
Edward  C.  Brooks,  Alice  Buchanan, 
William  Macauley,  Joseph  De  Ste- 
fani  and  Henry  Caubisens. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Pips."    John    Golden    comedy.     May    Buckley, 
Emerson    Treacy.     Henry    Duffy    players. 

Columbia,  Eddy  nr.  Powell 

Marjorie    Rambeau.    "The    Pelican.*' 

Curran,  Geary  nr.  Mason 

"Gay    Paree,"    "Chic"    Sale    and    New    York 
company. 

Lurie,  Geary  nr.  Mason 

"Twinkle.  Twinkle,"   with   Nancy   Welford  and 
Joe   Brown.    Flo    Lewis.     Musical    comedy. 

President,  McAllister  nr.  Market 

"What     Anne     Brought     Home."     bee.     Sunday 
matinee.     Henry   Duffy   players. 

Players'  Guild,  Community  Playhouse, 
Sutter  and  Mason 

"Fata    Morjiann."    Sal.    matinee    and    evening. 
*         *         * 

VAUDEVILLE 
Orpheum.  O'Farrell  nr.  Powell 

Ann    Codec.    Frederic    Fradkin,    violinist. 

Pantages,  Market  at  Hyde 

"Colleen" — Madge    Bellamy. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California.  Market  at  4th 

"Ben  Hur."  Ramon  Xovarro  to  he  followed 
by  "The  Magic  Flame."  starring  Ronald  Col- 
man-Vilma     Banky. 

Cameo,  Market  opp.  Fifth  street 

Chance  of  pictures  at  popular  prices.  News 
reels   and   short    comedies. 

Casino,  Ellis  at  Ma?on 

Big  pictures  at  popular  prices.  "The  Little 
Irish    Girl,"    "The    Show    Girl."    Sun.,    Mon. 

Granada,  Market  at  Jones 

Pola    Negri    in   "The   Woman  on  Trial." 
Fanchon   and    Marco  stage   presentation. 

Imperial,  Market  St.  op.  Jones 


"Nevada,"     Zane     Grey 
Thclma   Todd. 


story.      Gary     Cooper, 


St.  Francis.  Market  bet.  5th-6th. 

"Annie  Laurie"  will  follow  "Cat  and  the 
Canary."     Lillian   Gish   stars   in   Annie    Laurie. 

Warfield,  Market  at  Taylor 

"A  Gentleman  of  Paris."  with  Adolph  Menjou. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Sunday,  "What  Happened  to  Father."  Mary 
Roberts  Rhinehart  story.  Mon.,  Tues.  and 
Wed..  I'u la  Negri  in  "Passion."  Thurs.,  John 
Barrymore    in    "The    Beloved    Rogue." 

GRAND  OPERA 

Exposition  Auditorium 

"Carmen,"  Sat.  night.  Bourskaya,  Martinelli, 
Defrere. 

"Turandot."  by  popular  request  matinee  re- 
peated. Gaetano  Merola  conducting.  Roscllo, 
Tokatyan.  Pinza.  Donnelly.  Picco.  Bada.  Oli- 
viero, Sperry  and  Pilcher — starts  promptly  at 
2   o'clock. 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Orpheum 

An  entirely  new  bill  will  be  offered 
at  the  Orpheum  Theater,  beginning 
this  Saturday,  headed  by  the  French 
comedienne,  Ann  Codee. 

Another  artist  on  the  program  will 
be  Fredric  Fradkin,  concert  violinist. 
He  is  the  possessor  of  a  genuine 
Stradivarius  violin  which  he  has  in- 
sured and  which  he  guards  with  pre- 
caution. 

Fred  Ardath  with  Earle  Hall  and 
Grace  Osborn,  offering  a  skit,  "Men 
Among  Men,"  will  be  another  feature. 
Florence  Vernon  and  her  company  in 
a  singing,  dancing  and  comedy  affair, 
with  Jack  Deakin,  Billy  Byron  and 
Another  Fellow;  "The  Four  of  Us," 
and  Ann  Codee's  Surprise. 

*  *     * 
Imperial 

"Nevada,"  a  Zane  Grey  story,  will 
be  the  screen  feature  at  the  Imperial 
Theater  beginning  with  Saturday. 
Gary  Cooper,  Thelma  Todd  are  the 
stars.  William  Powell  and  Philip 
Strange  are  principals. 

Hermie  King  and  his  band  is  the 
stage  attraction.  This  group  of 
twelve  musicians  play  as  a  one  man 
instrument  and  have  won  favoritism 
with  Imperial  Theater  patrons. 

*  *     * 

Curran 

"Gay  Paree"  will  follow  Ruth  Chat- 
terton's  present  play,  "The  Devil's 
Plum  Tree,"  at  the  Curran  Theater, 
Sunday,  October  2.  We  are  assured 
that  the  complete  New  York  cast  will 
be  heard  in  "Gay  Paree."  An  entour- 
age of  159  is  announced,  with  Charles 
'Chic"  Sale  and  some  sixteen  head- 
liners  with  "69  epitomes  of  feminine 
loveliness." 

The  180  minutes  required  for  the 
revelation  of  "Gay  Paree,"  which 
comes  to  the  Curran  Theater,  San 
Francisco.  Sunday,  October  2.  are 
punctuated  by  forty  odd  scenes  of 
diversified  character.  The  claim  is 
made  that  a  quarter  of  a  million  dol- 
lars is  represented  in  the  production. 
Thousands  of  dollars  have  been  lav- 
ished on  opulent  spectacles  thai  arc 
Scarcely  Hashed  before  the  eye  ere 
they  vanish. 

The  kaleidoscopic  celerity  with 
which  the  double  score  o(  pictorial 
incidents  are  revealed,  requires  a 
crew  of  stage  mechanics  well  nigh  as 
populous  as  the  entertainers  visible 
to  the  public.  Tons  of  intricate  and 
cumbersome  machinery  are  required 
to  produce  several  of  the  more  elab- 
orate effects. 

At  once  the  most  beautiful  and 
daring  of  the  tableaux  vivants  is 
l.'l\\  entail  des  Femmos  d'Amour  or. 
the  Kan  of  Ladies  of  Love,  in  which 
one-halt'  dozen  fair  Parisiennes 


attractively  au  naturel.  "Fine  Feath- 
ers Don't  Make  Fine  Birds"  is  the 
song  title  of  the  number  accompany- 
ing another  daring  importation  from 
the  Follies  Bergere. 

One  of  the  numerous  colorful  in- 
cidents is  the  ballet  and  tableau  iden- 
tified as  "The  Vintner's  Dream."  A 
Chicago  critic  in  commenting  on  this 
episode  remarked:  "If  wine  bubbling 
makes  one  visualize  such  creatures  as 
abound  in  'Vintner's  Dream,'  Wayne 
B.  Wheeler  better  look  out,  for  here 
is  ardent  propaganda  for  the  repeal  of 
the  Eighteenth  Amendment." 

Messrs.  Shubert  announce  that  the 
entire  New  York  Winter  Garden  pro- 
duction is  being  carried  on  tour.  Mail 
orders  for  the  engagement  of  "Gay 
Paree"  are  to  be  honored  in  rotation 
when  accompanied  by  remittance  in 
full  to  the  Curran  and  self-addressed, 
stamped  envelope.  Prices  are  from 
SI  to  $3  for  nights.  Wednesday  ma- 
tinee 50c  to  ?2.  Saturday  matinee  50c 

to  $2.50. 

*  *     * 

Golden  Gate 

The  Golden  Gate  Theater  this  past 
week  has  been  giving  a  celebration 
program  with  Nick  Lucas  as  the 
headliner  with  his  crooning  trouba- 
dour features.  Autographed  copies 
of  records  were  included  in  the  fea- 
ture, much  to  the  delight  of  the  audi- 
ences which  packed  this  "Little  Or- 
pheum" to  the  very  roof. 

This  week  there  will  be  an  inter- 
esting new  program  at  the  Golden 
Gate,  where  Claude  Sweeten  and  his 
orchestra  provide  musical  settings  for 
tlir  pictures  and  where  there  is  al- 
ways something  extraordinary  on 
stage  and  screen. 

*  *     * 

A!  ham  bra 

"What  Happened  to  Father."  from 
Mary  Roberts  Rhinehart  story,  will 
be  on  the  screen  at  the  Alhambra 
Theater  Sunday,  with  Warner  Oland 
and  Flobelle  Roberts  stars. 

Lola  Negri  comes  Monday  for  a 
run  of  three  days  in  the  picture  "Pas- 
sion," with  Emil  Jannings  playing 
the  hero  opposite  Negri.  This  picture 
will  be  a  feature.  Monday.  Tuesday 
and  Wednesday. 

John  Barrymore,  the  best  actor  of 
Stage  and  screen,  comes  Thursday  for 
two  days  in  "The  Beloved  Rogue." 
The  Hanson  kiddies  will  be  on  the 
stage  Friday  night. 

»     *     * 

Cameo 

The  popular  Cameo  Theater  on 
Market  street  opposite  Fifth,  presents 
changes  of  pictures  at  popular  prices 
and  on  each  program  has  educational 
films,  comic  scenes  and  tours,  some- 
times adding  colored  scenes  of  noted 
plat 


The  clean  fuel  for  the  home 

We  "launder"  the  Gas 
before  you  get  it 

It  comes  to  you  clean 

The  gas  used  in  your  home  for  cook- 
ing, water  heating  and  house  heating 
is  delivered  to  you  clean. 

Right  after  gas  is  made  it  passes 
through  large  "scrubbing"  tanks.  Then 
it  goes  through  purifiers.  Only  pure 
gas  that  burns  clean  passes  into  the 
pipes  that  lead  to  your  home. 

That  is  why  gas  is  a  clean  fuel. 

And  gas  is  all  fuel.  When  you  want 
heat,  it  is  instantly  ready — to  burn 
gently  for  a  second  or  two  or  to  burn 
vigorously  for  hours. 

Because  gas  is  so  clean  and  con- 
venient, a  gas  range,  gas  water  heater 
or  gas-fired  furnace  saves  your  time 
and  effort. 


"PACIFIC  SS8V1CI* 

Pacific  Gas  and  Electric  Company 

Owned  •  Operated  ■  Managed 

by  Calijomians 

225-1027 


©well's 

^**-^   NATIONAL  CRESI 


Trl*»tk  .— 
l.Mt.M*    npt    "f    —nri    »!    tlw 
■  uu-Pini'    lnter»«li«ii»l    E«p~it»« 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension    Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4l{)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE, 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      450   California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass.    Accident    and    Health. 
Fidelity  and  Surety.  Burglary.    Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


A.  &  E.  DAINI,  Props. 


A.  J.  JACOPI.  Mgr. 


Boston  Bedding  &  Upholstering  Co. 

Mattresses  Made  Over 

Reupholstering  and 
Remodeling 

1057-61   POLK  STREET  SAN  FRANCISCO 

Mill"!  Telephone   Graystone  759 


Finance 


The  report  of  the  grand  jury  on  the  city  administration 
says  "In  the  Mayor  is  invested  the  power  of  vetoing  legis- 
lation of  the  Board  of  Supervisors,  which  in  his  opinion 
should  not  become  law.  Several  important  legislative 
matters  have  been  in  the  past  year  disapproved  by  Mayor 
Rolph  and  your  committee  feels  that  in  these  instances 
the  Mayor  has  acted  wisely  and  to  the  best  interests  of 
San  Francisco." 


Lyman  Grimes  just  paid  $80,000  for  a  seat  on  the  San 
Francisco  Stock  Exchange.  This  is  the  highest  amount 
ever  paid  by  S10,000.  The  high  price  of  seats  on  the  San 
Francisco  Exchange  places  it  far  ahead  in  this  respect  of 
all  the  other  security  exchanges  in  the  country,  except 
New  York. 


To  take  the  Southern  Pacific  list  of  coming  conventions 
would  lead  one  to  think  that  the  American  people  did 
nothing  but  convene.  The  season  apparently  makes 
little  difference,  at  least  up  to  November.  This  passion 
for  travel  for  the  purpose  of  talk  is  convincing  proof  of 
the  enormous  and  outstanding  prosperity  throughout  the 
whole  land. 


Governor  Ritchie  of  Maryland  in  discussing  the  means 
taken  to  reduce  the  taxation  of  his  State  has  laid  down 
the  following  very  fundamental  principle  of  taxation: 
"There  is  no  mystery  in  our  process  of  tax  reduction.  It 
has  been  due  to  a  determination  not  to  increase  the  tax 
burdens  on  business  and  to  relieve  the  tax  burdens  of  the 
property  holder,  and  to  a  determination  to  so  efficiently 
conduct  the  affairs  of  the  state  government  that  every 
dollar  spent  will  yield  its  true  return  of  service."  We 
commend  these  views  unreservedly. 


The  Commonwealth  Club  is  to  take  up  the  matter  of 
conservation  of  wild  parts  of  the  State,  in  an  endeavor 
to  keep  them  as  nearly  in  their  original  condition  as  for- 
merly. This  is  very  good  but  must  be  watched  a  little 
carefully,  for,  after  all,  the  land  is  for  the  enjoyment  and 
benefit  of  man  and  not  merely  an  esthetic  possession. 


Bancitaly  Corporation,  ex-dividend,  continues  its  sen- 
sational advance.  The  morning  opens  low  and  at  the  close 
of  the  day  the  stock  is  on  top.  It  has  declared  a  14  2/7 
dividend  on  Ocober  1st  to  stockholders  of  record  Septem- 
ber 24th.  Bancitaly  recently  declared  a  40  per  cent  stock 
dividend. 


The  government's  August  report  upon  cotton  indicating 
13,492,000  bales,  was  surprisingly  unfavorable,  says  The 
National  City  Bank,  but  the  South  has  accepted  it  as  well 
founded,  as  the  weevil  is  more  of  a  menace  than  hereto- 
fore. The  effect  has  been  to  raise  the  price  above  23  cents, 
at  which  figure  a  13,000,000  bale  crop  would  bring  more 
money  to  producers  than  the  whole  of  last  year's  crop. 
Some  way  will  have  to  be  found  to  deal  with  these  varia- 
tions which  render  a  farmer's  life  miserable. 


Much  excitement  has  been  caused  in  Britain  by  the 
revelation  that  there  is  still  slavery  in  Sierra  Leone, 
which  has  received  the  judicial  approval  of  the  supreme 
court  of  that  district. 


Dctober  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


Fourteen  new  lieutenants  will  be  added  to  the  San 
Francisco  Fire  Department,  the  positions  carrying  sal- 
aries of  $222.50  per  month  each. 


The  Board  of  Supervisors  at  last  Monday's  meeting, 
directed  final  steps  toward  placing  the  proposed  bond 
issue  for  $15,980,000  on  the  ballot  at  the  November  elec- 
tion. 


The  slogan  which  has  been  adopted  for  the  Pacific 
Foreign  Trade  and  Travel  Exposition,  to  be  held  in  the 
Civic  Auditorium,  November  11-20,  is  "Greater  Prosper- 
ity Through  Greater  Foreign  Trade." 


Initiation  of  a  class  of  fifty  new  members,  featuring 
the  meeting  of  the  C.  C.  Thomas  Post  of  the  American 
Legion,  held  at  the  naval  training  station  on  Goat  Island, 
Monday  evening  last. 


Sardine  exports  last  month  from  San  Francisco  were 
almost  4,000,000  pounds  greater  than  during  August, 
1926,  according  to  statistics  compiled  by  the  district 
manager  of  the  United  States  Bureau  of  Foreign  and 
Domestic  Commerce. 


Last  Monday  the  Infant  Shelter  Society,  San  Fran- 
cisco's oldest  infant-caring  organization,  started  a  $165,- 
000  building  fund  campaign.  At  a  luncheon  given  at  the 
Palace  Hotel,  a  total  of  $68,732  was  reported— the  result 
of  advance  gifts  to  the  campaign  and  a  half  day's  drive. 


More  than  20,000  people  saw  California  from  the  Day- 
light Limited  in  one  month  this  summer.  This  ia  the 
train  that  makes  the  471  miles  in  12  hours  and  which  has 
become  one  of  the  famous  trains  of  the  world.  These 
figures  tell  the  story  of  California  progress. 


The  San  Francisco  Engineers'  Club  dedicated  its  new 
home  on  the  two  upper  floors  of  the  Insurance  Exchange 
Building,  Friday  night,  with  a  dinner  program.  The  pres- 
entation of  an  honorary  membership  token  to  Dr.  Harris 
J.  Ryan,  head  of  the  department  of  electrical  engineering 
at  Stanford  University,  was  one  of  the  features  of  the 
e\  cuing. 


The  California  Indian  Brotherhood  closed  its  annual 
powwow  at  lone.  California,  last  Monday  night.  The  or- 
ganization, which  is  composed  entirely  of  Indians,  gave 
a  revival  of  old  Indian  dances  and  customs  on  Saturday 
last,  while  on  Monday  the  session  was  devoted  to  a  dis- 
cussion of  policies  and  a  constructive  program. 


At  a  meeting  of  the  Hoard  of  Trustees  of  the  San  Fran- 
cisco Society  for  the  Prevention  of  Cruelty  to  Animals, 
held  last  Saturday,  the  secretary  reported  that  during 
the  month  of  August  a  total  of  3376  animals  of  various 
kinds  came  under  the  care  of  the  society.  This  meeting 
was  the  occasion  of  election  of  officers  for  the  coming 


All  California  State  traffic  officers  are  to  be  returned  to 
their  motorcycles  by  order  of  the  chief  of  the  State  Divi- 
sion of  Motor  Vehicles.  During  the  past  few  years,  nearly 
half  of  the  traffic  force  have  been  riding  in  automobiles. 


Plans  are  being  made  by  Capt.  Kingsford  Smith  and 
P.  C.  Salzman,  of  Australia,  for  the  transpacific  flight 
next  spring,  from  San  Francisco  to  Australia.  They  ex- 
pect to  use  a  large  tri-motored  Fokker  plane. 


One  of  the  world's  best  seismograph  stations,  to  cost 
$10,000,  will  be  constructed  at  the  University  of  Califor- 
nia. F.  W.  Bilger  of  Oakland,  is  responsible  for  the  dona- 
tion of  funds  for  constructing  the  earthquake  registering 
instrument.  The  station  will  be  located  underground,  and 
will  be  equipped  with  the  most  modern  instruments. 


San  Francisco's  War  Memorial,  including  the  opera 
house,  will  be  completed  and  ready  for  the  opera  season 
of  1929,  it  has  been  announced.  There  is  $4,000,000  in 
the  city  treasury  and  $2,000,000  in  the  hands  of  the  trus- 
tees, all  for  War  Memorial  purposes. 


Fossilized  bones  which  may  date  back  20  million  years, 
were  received  by  the  University  of  California  this  week, 
from  the  American  Museum  of  Natural  History  of  New 
York.  The  bones  may  prove  connecting  links  in  the  effort 
of  science  to  reconstruct  some  idea  of  animal  life  in  pre- 
historic times. 


California  pears  are  commanding  the  attention  of  the 
European  markets.  California  "Hardys"  on  the  Liverpool 
market  are  reported  to  have  sold  for  $7.00  a  box,  while 
Bartlett  pears  brought  from  $5.35  to  $5.84. 


A  flock  of  thirty-two  wild  turkeys  were  presented  this 
week  to  Mayor  Rolph  by  G.  W.  O'Connor.  Merced  sports- 
man, who  received  them  from  Gov.  Geo.  W.  P.  Hunt  of 
Arizona.  The  birds  are  part  of  a  huge  flock  now  roaming 
the  Indian  reservations  in  Arizona. 


The  San  Francisco  Stock  and  Bond  Exchange  closed  its 
books  for  the  fiscal  year  Friday  (yesterday).  Market 
value  of  transactions  approximate  $415,000,000.  the 
largest  year  in  the  history  of  the  exchange. 


Contracts  were  let   Wednesday  by  the  Bank  of  Italy 
interests  for  the  erection  of  the  largest  theater  w< 
Chicago  and  one  of  the  largest  in  the  world.    It  will  be 
located  in  the  center  of  the  blink  bounded  by  Market, 
Hayes  and  Polk  streets  and  will  cost  approximate] 
000.000. 


Last  Saturday  night  the  363rd  infantry.  91st  division, 
known  as  "San  Francisco's  Own."  gathered  to  celebrate 
their  ninth  annual  reunion.  Nine  years  ago  they  were 
knee  deep  in  the  Argonne  mud.  fighting  like  demons. 
Woes   were   forgotten   and   tragedies  of   I  were 

buried  in  the  evening's  hilarities,  which  included  a  parade 
down  Market  street  in  gaily  decorated  automobiles,  and  a 
dinner  at  a  downtown  cafe,  with  speeches  and  other  enter- 
tainment. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1927 


Louis  E.  Rea  Passes 


Last  month  saw  the  passing  of  one  of  California's  most 
noted  artists,  Louis  E.  Rea,  "painter  of  sunshine." 

Mr.  Rea  was  a  landscape  artist,  and  preferably  chose 
as  his  subjects,  sun-drenched  California  hills — those 
tawny  yellow  hills  which  we  of  California  love  and  ad- 
mire. So  true  to  nature  was  Rea's  brush,  that  one  felt 
almost  like  warming  his  hands  against  the  golden  shim- 
mer of  wooded  slopes,  or  rolling  hay  fields. 

Mr.  Rea  used  to  inform  his  admirers  that  his  first 
painting  was  on  a  board — his  paints  being  colored  school 
chalk  mixed  with  oil  and  qualified  with  house  painters' 
white  lead. 

From  this  crude  beginning  Rea"s  art  progressed  until 
it  was  quite  the  usual  thing  for  him  to  walk  away  with 
prizes  at  the  numerous  exhibits  at  which  his  paintings 
appeared. 

Mr.  Rea  was  about  fifty  years  of  age  at  his  demise, 
and  has  lived  for  many  years  in  San  Francisco,  having  a 
studio  at  1442  Tenth  avenue.  All  of  his  works  are  copy- 
righted. 

*     *     * 

The  Book  Mart 

This  interesting  little  book  shop,  whose  former  quarters 
were  at  1768  Sutter  street,  has  moved  to  386  Sutter 
street.  The  proprietor,  Mr.  Nathaniel  Anderson,  has 
added  magazines  to  his  stock,  and  one  can  now  purchase 
the  latest  journal,  whether  of  a  frivolous  or  educational 
nature.  Among  the  latter,  "The  Lariat,"  for  which  Mr. 
Anderson  has  the  sole  agency,  is  becoming  well  known 
for  its  poetry,  which  tends  towards  the  classical  rather 
than  towards  the  grotesqueness  of  "free  verse." 

Here  one  can  also  find  rare  prints,  as  well  as  rare  old 
editions. 


MADE  TO  ORDER  ONLY 


l]hosEKea& 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


Large  Assortment  of  Imported  Fabrics 

25  Kearny  Street  Phone  Kearny   3714 


Retain^ 


ROLPH 

Our  Mayor 


Re-Elect ' * ' 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Years 


Inter-Collegiate  Football 

By  Lyman  Martin 

The  first  games  of  the  inter-collegiate  football  season 
were  run  off  last  Saturday  with  no  drastic  upsets. 

There  was,  however,  an  unprecedented  number  of 
fumbles  made,  even  for  the  first  games  of  the  season. 

Down  at  Palo  Alto,  Stanford  entertained  the  Fresno 
State  Teachers  College  and  beat  them  by  a  score  of  some- 
thing or  another  to  nothing.  This  was  in  the  nature  of  a 
warm  up  for  the  main  event,  the  game  with  the  Olympic- 
Club. 

At  the  end  of  the  game  the  score  was  Stanford  7,  Olym- 
pic Club  6.  The  game  was  close,  yet  it  was  a  victory  for 
"Pop"  Warner.  For  the  first  half  of  the  game  "Pop" 
started  his  Freshman  team  of  last  year.  These  worthies 
held  the  "All  American"  Club  members  to  a  0-0  score. 
In  the  second  half  "Pop"  decided  to  fool  around  no  longer 
and  the  VARSITY  came  forth — and  almost  got  beat. 
Fumbles,  fumbles,  fumbles.  Kipling  would  have  enjoyed 
the  monotony  of  that  second  half.  Perhaps  he  was  think- 
ing of  fumbles  when  he  wrote  boots,  boots,  boots. 

The  club  scored  first  when  Rodgers  of  the  club  broke 
through  and  blocked  one  of  Hoffman's  punts  and  fell  on 
it  for  a  touchdown.  The  try  for  point  failed.  Stanford 
woke  up  and  advanced  nearly  the  length  of  the  field  for 
a  touchdown  with  bucks,  reverses  and  passes.  Wilton,  a 
Cardinal  halfback  went  over  for  six  points  and  Hoffman 
kicked  goal  for  the  extra  point.  This  one  point  proved 
the  margin  of  victory. 

"Pop"  Warner  used  few  plays.  He  may  have  been  cover- 
ing up  for  the  St.  Mary's  game  this  Saturday.  However, 
it  is  hard  to  presume  that  so  many  fumbles  could  have 
been  a  part  of  his  strategy. 

Many  fans  have  waited  long  for  the  day  when  St. 
Mary's  goes  down  to  the  Stanford  farm  to  plant  the  Red 
Shirts.  These  teams  were  unbeaten  last  year  in  their 
respective  conferences  and  there  has  been  much  conjec- 
tur  as  to  the  outcome  of  the  contest  between  them.  This 
will  be  their  first  meeting  since  1922.  Madigan,  coach  of 
the  Saints,  achieved  one  ambition  last  year  in  trouncing 
the  Golden  Bear.  This  year,  he  has  pointed  at  Stanford, 
if  it  is  possible  to  point  at  any  team  with  only  fifteen 
days  of  preparations. 

On   the  other   hand   "Pop"   Warner  of  Stanford   has 

realized  the  threat  of  the  Saints  and  has  covered  up  and 

drilled  overtime  to  overcome  it. 

****** 

Out  at  Kezar  Stadium,  in  Golden  Gate  Park,  which  has 
been  made  St.  Mary's  home  grounds  this  year,  the  Saints 
last  Sunday  administered  a  21  to  0  defeat  to  the  Army 
team.  In  one  way  this  seems  very  encouraging  from  the 
St.  Mary's  viewpoint,  for  the  Olympic  Club  only  beat  the 
Army  13  to  6  the  week  before.  Yet,  the  constant  fumbling 
by  St.  Mary's  backs  and  the  penalties  imposed  by  the 
referee,  spoiled  the  contest  from  the  spectators'  stand- 
point. 

St.  Marys  did  not  use  their  shift  last  Sunday  and  "Pop" 
did  not  disclose  much  in  the  way  of  trick  plays,  so  no 
one  knows  what  may  happen,  but  if  the  boys  cannot  hold 
onto  the  ball  when  it  is  passed  once,  what  are  they  going 
to  do  when  it  becomes  necessary  to  pass  it  two  and  three 

times  ? 

****** 

Over  at  Berkeley,  California  opened  its  season  against 
Santa  Clara  and  beat  them  14  to  6.  The  Bears,  too,  were 
guilty  of  considerable  fumbling,  but  Coach  Price  has 
taught  the  Bears  to  tackle  this  year  and  how  they  do 
tackle !  There  is  a  spirit  this  year  that  was  entirely  lack- 
ing last  year.  Every  man  hit  his  man  and  hit  him  hard 
and  he  stayed  down. 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Edited  by  Florence  de  Long 

THE  WOMAN  ON  THE  BALCONY,  by  Rose  Caylor; 

Boni  &  Liveright:  §2.00. 

Do  not  be  misled,  gentle  readers.  This  is  not  a  romance 
with  the  moon  shining  over  dewy  lawns  and  glistening 
castle  walls — with  Juliet  sighing  on  her  little  balcony  and 
Romeo  wooing  caressingly  from  below.  Rather,  it  is  a 
story  of  all  the  sordidness  connected  with  a  three-cor- 
nered affaire  known  bromide-ically  as  the  "eternal  tri- 
angle." Just  a  modern  story  of  sex  appeal — very  sex-y 
and  not  much  appeal. 

A  young  and  good  looking  husband  who  writes  the 
modern  type  of  love  stories  and  wins  the  plaudits  of  his 
Bohemian  followers.  A  wife  of  the  clinging  vine  type  of 
a  peculiarly  poisonous  variety,  who  wants  to  live  smugly 
in  the  reflected  glory  emanating  from  her  husband ;  and 
a  young  girl  of  socialistic  tendencies  who  wants  the  hus- 
band badly  enough  to  want  to  live  in  the  shadows  of  an 
illicit  love  affair. 

Shake  them  up  well  together,  season  with  clandestine 
meetings,  arguments,  brawls  and  epithets  and  you  have 
your  story. 

The  parasitic  wife  earns  little  syrmpathy.  but  one  must 
admit  she  knows  how  to  fight,  and  she  makes  the  most 
of  her  advantage.  Her  advantages  are  few,  and  her  at- 
tractions have  failed  her  since  her  husband  has  become 
enamored  with  her  erstwhile  friend,  Lise.  The  duel 
tween  the  two  women  is  a  one-sided  affair — a  spider  and 
fly  massacre.  Margaret  assumes  the  advantageous  po- 
sition of  lawful  wife,  and  her  attacks  are  venomous. 

"It's  the  only  life  we've  got,"  she  wails  to  her  husband. 
Ah!    But  what  a  sorry  mess  can  be  made  of  it! 

The  crash  is  inevitable,  and  what  happiness  or  sorrow 
is  in  store  for  the  principals  must  be  left  to  the  imagina- 
tion of  the  reader. 

*      *      * 

TRAVESTY,    by    Claire    Thornton;    Cosmopolitan    Book 

Corporation;  $2.00. 

.Miss  Thornton  gives  us  in  her  latest  book  an  interest- 
ing story  of  how  the  game  of  life  can  be  played  by  one 
who  has  tried  to  stark  the  deck,  but  finds  instead  that 
the  winning  cards  have  miscarried.  In  her  lust  for  riches 
she  has  mistaken  the  dross  for  pure  gold.  and.  having 
discarded  a  perfectly  Rood  hand  for  a  likely  gamble. 
Cesca  Gibson  realizes  what  a  foolish  risk  she  has  taken 
and  sulks  over  her  loss.  Ah!  To  a  certain  extent  our 
destinies  are  shaped  for  us.  and  maybe  the  scenery  would 
not  have  seemed  so  perfect  if  she  had  taken  the  other 
road. 

However,  John  Lancing  stands  behind  her.  and  by 
hunting  out  how  to  make  the  most  of  a  poor  hand,  he 
eventually  helps  her  to  turn  her  fiasco  into  ultimate 
success.   Rut — what  price  success? 

John  is  the  kind  of  man  who  will  make  a  fine  museum 
specimen  in  years  to  come,  as  the  species  seems  to  be 
dying  out.  But  it  is  a  joy  to  read  of  a  man  who  can 
like  a  true  sport  in  spite  of  his  misfortunes:  and  the 
effect  of  his  self-sacrifices  is  felt  by  all  who  come  in 
contact   with  him. 

Frustrated   in    the   one   desire   of   his   heart,   with   full 
knowledge  that  the  loss  is  caused  solely  through  ( 
selfish   desire   for   material   gain,    he   does   not   allow   his 
philosophy  to  lie  reduced  to  a  theory,  but  puts  into  prac- 
tice his  conceptions  of  how  life  should  be  lived. 


The  Life  of 

George  Sterling 

COMPILED 

by  ALBERT  M.  BENDER  for 

November 
Overland'lsAonthly 

Of  paramount  importance  to  the  literary  world,  is 
the  announcement  of  the  Overland  Monthly,  Califor- 
nia's initial  literary  venture,  concerning  November 
issue  of  Overland.  Albert  M.  Bender,  honorary  editor 
of  this  particular  issue  and  warm  friend  of  Sterling, 
has  gathered  together  a  literary  talent  of  a  Nation 
as  contributors  to  the  number. 

Such  is  Overland's  gift  to 
Western  Literature 

Each  of  the  writers  gives  a  portrait,  intimate  and 
lasting  of  the  poet.  Each  of  them  was  a  friend  of  the 
poet.  Each  of  them  mourns  his  departure. 


The  satirical  wit  of  Henry 
Mencken. 

The  gentle  philosophy  of  Ed- 
win Markham. 

The  pithy  wisdom  of  Charles 
Erskine  Scott   Wood. 

The  ripened  Culture  of  Ina 
Coolbrith. 

The   clean   swiftness  of   Rob- 

The  mellow  warmth  of  George 

Douglas. 
The  deep   sincerity  of   Idwal 

Jon> 


The  colored  vision  of  Witter 
Bynner. 

The   charming   delicacy   of 
Gertrude  Atherton. 

The  fresh  insight  of  S.  Bert 

Cooksley. 

The   intimate   Bweetm 
Sara  Bard  Field. 

The  cool  balance  of  James  D. 
F'helan. 

The   young   romanticism    of 
Marie  de  L  Welch. 


All  of  these  will  lie  part  of  the  extremely  important 
writers  contributing  to  the  George  Sterling  issue. 
Miss  B.  Virginia  Lee.  Editor  of  Overland  Monthly. 
suggests  an  immediate  attention  be  given  the  order- 
ing of  copies. 

:'.ic  single  copy  mailed  to  your  door,  or  start  your 
subscription  to  Overland  with  November  issue.  One 
whole  year  for  $2.50  including  the  November- 
Sterling  issue. 


B.  Virginia  Lee.  Editor 


•  >\  I  Kl. AND  MONTHLY 
KG  Pacific  Building 

San  Francisco.  Calif. 

Gentlemen: 

Enclosed  find  check  or  money  order  for  $2.50.  for  which 
please  send  me  Overland  Monthly  beginning  with 

issue  to 


Strtft  Xymbtr 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1927 


Diversity 


A  New  Winter  Playground 

A  new  winter  playground  for  San 
Francisco  bay  motorists  has  been 
opened  up  as  the  result  of  the  con- 
struction and  operation  of  the  two 
mighty  bridges — the  Carquinez,  span- 
ning the  upper  end  of  San  Francisco 
Bay  between  Crockett  and  Vallejo — 
and  the  Antioch  bridge  across  the 
San  Joaquin  river  just  beyond  An- 
tioch. 

For  generations  San  Franciscans 
and  East  Bay  residents  have  turned 
to  points  south  along  the  Pacific — 
Santa  Cruz,  Monterey,  Carmel,  Pa- 
cific Grove  and  points  further  south 


\xx\prgving 
c^nFranc/sco 

I BYLLESBV — 1 


2    Market   K 


N^^ 


Barrier  sign  used  by  track  department 
of  Market  Street  Railway  Company 

Samuel  Kahn, 
President 


— for  their  winter  recreation  spots  be- 
cause they  were  of  easier  access  and 
there  were  no  waterways  to  cross  on 
slow,  time-killing  ferries. 

Today,  the  two  mighty  structures 
of  concrete  and  steel  flung  across  the 
bay  waters  at  Carquinez  and  across 
the  river  at  Antioch  have  placed  the 
charm  and  beauty  and  delights  of 
Napa,  Lake,  Sonoma  counties  and 
Sacramento  valley  points,  the  foot- 
hills of  the  Sierras,  the  famous  Moth- 
er Lode  country — all  of  which  are 
tapped  by  splendid  highways — within 
a  few  hours  of  the  San  Francisco  Bay 
district. 

The  completion  of  the  paved  high- 
ways leading  to  and  from  the  two 
bridges  has  given  impetus  to  the 
motor  travel  as  the  thousands  of  auto- 
mobiles crossing  these  touring  struc- 
tures over  the  week-end  disclose.  The 
result  is  the  development  of  finer  and 
better  resorts  in  the  Northern  Cali- 
fornia and  Central  California  coun- 
ties. 

"The  next  year  or  two  will  find  the 
great  majority  of  motorists  who  for- 
merly headed  south  turning  north- 
ward into  new  and  richer  territory 
for  the  vacationist,  summer  and  win- 
ter," says  Oscar  H.  Klatt,  president 
of  the  American  Toll-Bridge  Co., 
owners  and  operators  of  these  tour- 
ing bridges.  "If  they  served  no  other 
purpose  than  to  awaken  Californians 
of  the  San  Francisco  Bay  district  to 
the  never-ending  delights  of  this  par- 
ticular section  of  California  they 
would  well  have  been  worth  the  mil- 
lions spent  in  their  construction. 
Thousands  who  have  heard  of  the 
geysers  and  the  famous  Petrified  For- 
est are  now  enabled  with  ease  and 
comfort  in  the  course  of  just  a  few 
hours  to  reach  these  monuments  of 
nature.  And  the  splendid  paved  high- 
ways and  the  mild  California  winter 
climate  make  those  trips  just  as  en- 
joyable in  December  as  in  midsum- 


Santa  Cruz  Entertains 
Prominent  Newspapermen 

Prominent  newspapermen  were 
guests  of  the  Casa  del  Rey  Hotel  last 
Saturday  night,  September  17,  upon 
their  arrival  there  on  a  sight-seeing 
tour  of  Santa  Cruz  county.  Among 
those  from  the  bay  region  who  were 
in  Santa  Cruz  were:  Paul  Cowles, 
superintendent  western  division,  As- 
sociated Press ;  William  Hines,  pub- 
lisher of  the  Bulletin,  San  Francisco ; 
W.  M.  Burkhart,  publisher  of  the  San 
Francisco  Daily  News;  Charles 
Young,   publisher  of  the   San   Fran- 


cisco Call;  Ben  MacCumber,  chief 
editorial  writer  of  the  San  Francisco 
Chronicle;  J.  H.  Callahan,  general 
business  manager  of  the  San  Fran- 
cisco Examiner;  Ellis  Martin,  mana- 
ger of  the  International  News  Serv- 
ice; representatives  from  the  United 
Press,  Oakland  Tribune,  Oakland 
Post-Enquirer,  and  Berkeley  Gazette 
and  special  writers. 

The  visitors  arrived  at  the  Big 
Trees  Saturday  morning  where 
through  the  courtesy  of  the  Southern 
Pacific  Motor  Transport  Company,  a 
bus  was  on  hand  to  take  them  to  the 
Santa  Cruz  Big  Trees,  the  California 
Redwood  Park,  and  to  the  Big  Basin 
Inn  for  luncheon.  Leaving  Big  Basin, 
they  were  brought  to  Santa  Cruz, 
where  they  visited  the  golf  and  coun- 
try club  and  other  scenic  sections.  In 
the  evening  they  were  the  guests  of 
the  Casa  del  Rey,  where  they  were 
joined  by  a  group  of  prominent  citi- 
zens and  the  Hon.  Fred  Swanton, 
Mayor  of  Santa  Cruz. 


New  Motor  Laws 

An  outstanding  safety  addition  to 
the  law  is  that  which  amends  Section 
142  of  the  Vehicle  Act  to  provide  for 
compilation  by  the  state  of  a  com- 
plete record  of  accidents  involving 
death  or  injury,  their  causes  and 
locations. 

The  obligation  imposed  upon  the 
motorist  under  this  new  provision  is 
that  the  driver  of  any  vehicle  in- 
volved in  such  an  accident  shall,  with- 
in twenty-four  hours,  supply  a  report 
of  same  to  the  proper  authorities.  The 
report  must  be  made  to  the  city  police 
when  the  injury  occurs  in  incorporat- 
ed cities,  and  elsewhere  direct  to  the 
State  Division  of  Motor  Vehicles. 
Police  departments  are  required  to 
forward  reports  received  by  them  to 
the  division.  Heretofore,  such  reports 
have  been  made  to  police  or  to  sher- 
iffs of  counties,  and  there  was  no  pro- 
vision centralizing  these  reports  in  a 
single  governmental  department  for 
purposes  of  study. 

The  division  is  now  required  to 
tabulate  and  analyze  the  data  con- 
tained in  such  accident  reports  and  to 
publish  annually,  or  at  more  frequent 
i  n  t  e  r  v  als,  statistical  information 
gathered  as  to  the  number,  cause  and 
location  of  accidents.  Thus  will  be 
secured  a  complete  record  in  Califor- 
nia of  the  traffic  accident  situation 
and  for  the  first  time,  comprehensive 
and  valuable  information  will  be 
available  to  assist  in  the  work  of  ac- 
cident reduction. 


Dctober  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Petrol  Paragraphs 

By  E.  V.  WELLER 
National  Automobile  Club 

Between  the  Imperial  Val- 
ley of  California  and  the  Ari- 
zona state  line,  lies  an  ever 
shifting  stretch  of  sand 
dunes,  six  miles  in  width  and 
about  thirty  miles  in  length, 
which  for  many  years  was  a 
nightmare  to  the  many  mo- 
torists using  the  southern 
route. 

In  1916  the  first  successful 
road  across  this  sandy  waste 
was  built  of  planks.  It  was 
eight  feet  wide  and  built  in 
sections  so  that  it  could  be 
moved  with  the  ever  chang- 
ing dunes.  However,  it  was 
sometimes  buried  under  the 
shifting  sand.  As  the  road 
was  narrow  and  one-way  in  type,  and  turnouts  located 
(only  at  intervals,  machines  frequently  left  the  planks 
and  ploughed  into  the  deep  sand  bordering  the  highway. 
They  were  pulled  back  on  the  planks  only  with  great  dif- 
ficulty and  with  outside  assistance. 

Increasing  traffic  demanded  a  better  route  over  the 
section  and  in  1925  a  contract  was  awarded  for  the  pav- 
ing of  the  road.  The  work  was  carried  on  by  the  con- 
tractor under  many  difficulties  and  much  discomfort  from 
the  heat  of  the  desert.  August  11,  1926  marked  the  com- 
pletion of  this  spectacular  paving  project  which  removed 
the  only  weak  link  in  the  western  section  of  U.  S.  High- 
way No.  80,  leading  from  El  Paso  west  to  the  Pacific 
Coast.  After  a  season  of  rain,  this  ordinarily  bleak 
waste,  presents  a  gorgeous  spectacle,  for  the  desert 
blooms  color  the  hills  with  a  dazzling  vari-colored  carpet. 
Many  movie  companies  have  been  attracted  to  these 
sands  because  of  their  great  likeness  to  the  vast  sand 
stretches  in  Africa,  and  the  region  has  provided  settings 
for  many  motion  pictures. 

The  pavement  is  twenty  feet  wide,  which  affords 
ample  passing  room,  and  the  road  is  in  every  sense  a 
Boulevard.  Only  the  mute  testimony  of  abandoned  ma- 
chines and  discarded  planking,  half  buried  at  the  side  of 
the  highway,  bear  testimony  of  the  first  vain  efforts  of 
man  to  conquer  that  desert  region. 


The  back  country  from  Albuquerque,  New  Mexico. 
literally  teems  with  places  of  historical  and  romantic 
interest  and  tlie  motorist  over  the  National  Old  Trails 
route  would  find  a  stay  of  several  days  at  this  point  re- 
plete with  interest. 

Another  interesting  trip  is  the  one  following  north  out 
■  Albuquerque  through  Bernalillo, thence  about  ten  miles 
north  along  the  highway  until  a  sign  marks  the  road  to 
San  Felipe  on  the  left  side  of  the  road.  This  dirt  road 
leads  to  the  romantic  Pueblo  of  San  Felipe,  situated  on 
the  west  bank  of  the  Rio  Grande  and  at  the  foot  of  the 
Black  Mesa  of  Tamita  where  Coronado  found  this  tribe 
in  1540.  The  San  Felipe  Indians  took  an  active  part  in 
the  revolt  of  1680  and  were  responsible  for  many  mas- 
sacres among  the  Spanish  colonists.  About  ten  miles 
north  of  San  Felipe  is  the  Pueblo  of  Santo  Domingo, 
which  is  200  years  old  and  has  suffered  three  disasters 
since  its  establishment,  the  latest  occurring  in  1886  when 
both  churches  were  washed  away  by  storms. 


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14 


THE  SAN  FRANCISCO  NEWS  LETTER 

RADIO 

By  C.  J.  Pennington 

series  of  Sunday  evening  presenta- 
tions of  the  melodies  of  the  masters 
on  Sunday  evening,  October  9. 


October  1,  1921 


By  C.  J.  Pennington 

On  the  Air 

Arrangements  have  been  completed 
by  KFRC  for  the  installation  of  direct 
telegraph  wires  from  the  scenes  of 
the  coming  world's  series  baseball 
games  direct  to  the  station's  studio, 
providing  the  KFRC  listeners  with 
accurate,  up-to-the-second  informa- 
tion of  the  diamond  classic  of  the 
year. 

Graphic  accounts  of  the  play,  seen 
by  the  eyes  of  experts  in  the  press 
box,  will  be  flashed  out  by  the  Don 
Lee  station  a  fraction  of  a  second 
after  they  occur.  KFRC,  during  the 
past  four  years,  has  made  the  world's 
series  a  definite  part  of  its  service  to 
the  public  for  which  the  station  man- 
agement has  received  flattering  com- 
mendation from  the  baseball  fans 
within  range.  Announcement  is  made 
that  the  Sherman,  Clay  noon  hour  of 
music  will  be  postponed,  during  the 
series,  until  the  conclusion  of  each 
game  coming  on  the  air  about  1 
o'clock  instead  of  12  as  regularly 
scheduled. 


Taking  the  place  of  KPO's  5  to  6 
o'clock  Sunday  twilight  hour  of  cham- 
ber music,  Sunday,  October  2,  will  be 
a  special  recital  by  Nathan  Abas,  dis- 
tinguished violinist  and  Director  of 
the  Abas  String  Quartet,  and  Allan 
Wilson,  KPO's  stellar  tenor  soloist. 
This  change  has  been  found  neces- 
sary for  two  weeks  as  three  members 
of  the  Abas  String  Quartet,  which 
has  been  featured  on  the  twilight 
hour,  are  members  of  the  San  Fran- 
cisco Symphony  Orchestra,  and  will 
be  taking  part  in  the  San  Francisco 
opera  presentations  of  "Isolde"  and 
"Turandot"  on  those  evenings.  The 
Abas  String  Quartet  will  resume  their 


Tuesday,  October  4,  brings  the 
"Eveready  Hour"  featuring  Dudley 
Chambers  and  "The  Rounders"  to  the 
radio  listeners  of  the  Pacific  Coast. 
This  program  will  be  broadcast  over 
the  Pacific  Coast  Network. 

The  Eveready  orchestra  and  "The 
Rounders"  have  established  a  definite 
niche  in  radio  entertainment  for 
themselves  and  the  many  compli- 
ments directed  to  them  have  shown 
that  this  type  of  entertainment  is  ac- 
ceptable. 


The  Pacific  division  of  the  National 
Broadcasting  Company  will  present 
an  hour  of  popular  music  on  Thursday 
evening  from  9  to  10  p.  m.  over  the 
Pacific  Coast  Network  from  their 
Los  Angeles  studio. 

A  pretentious  program  of  the  pop- 
ular songs  of  the  day  will  be  pre- 
sented, featuring  Ray  Bailey  and  his 
strong  jazz  orchestra.  Eva  Olivotti, 
well  known  musical  comedy  prima 
donna  and  Paul  Roberts,  popular  ra- 
dio entertainer  will  furnish  the  vocal 
solos  for  the  program. 


It  is  an  unwritten  law  around  all 
broadcasting  stations  that  the  pro- 
gram must  go  on  regardless  of  what 
happens,  and  the  receptionist  has  no 
idea  of  the  difficulty  and  stress  often 
experienced  by  studio  staffs  to  make 
the  program  go  over  smoothly  and 
unruffled.  Fortunately,  so-called  ar- 
tistic temperament  is  pretty  rare,  but 
once  in  a  while  it  crops  up. 

Leslie  Adam,s,  KFI  announcer,  tells 
an  interesting  case  in  point.  A  well 
known  radio  soprano  wished  to  sing 
a  song  which  long  ago  was  banned  by 
KFI  because  of  its  age.  When  Adams 
told  her  she  could  not  sing  it,  the  lady 
immediately  flew  into  a  tantrum  and 
said  she  did  not  choose  to  sing  any- 
thing. 

Very  calmly  the  announcer  told  her 
that  she  was  booked  on  the  program, 
and  rather  than  disappoint  her  public 
he  would  have  to  announce  her  name, 
and  sing  a  song  himself  in  falsetto. 
When  the  soprano  saw  her  reputation 
destined  for  sure  and  sudden  ruin,  she 
quickly  changed  her  mind,  forgot  all 
about  her  peeve,  and  sang  her  full 
program  as  if  nothing  had  happened. 


Programs  for  Next  Week 

KFRC— DON  LEE 
SAN  FRANCISCO— 454 


Sunday,  October  2 

12    noon    to    1 :00    p.    m. — Church    service. 

6:00   to   6:00  p.    m. — Organ   recital. 

6:00  to  6:30  p.  m.— Talk. 

6  :30  to   7  :30  p.   m. — Twilight  recital. 

8:30  to  10:30  p.  m  —  Walter  Krausgrill's  Orchestra, 

Monday,  October  3 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.   m. — Musical  program. 

10:00  to    11:00   a.    m. — Musical    program. 

11:00  to  11:30  a.  m.— Household  hints. 

11:30   to    12:00   noon — Amateur  tryouts. 

12  :00  to  1 :00  p.  m. — Sherman.  Clay  program. 

4  :30  to  5  :30  p.   m. — Organ   recital. 

5:80  to  6:00  p.  m. — Mac  and  his  gang. 

6  :00  to  6  :20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and  screen,  police  reports, 

6  :80  to  7  :30  p.  m.— The  Cecilians. 
8:00  to    10:00    p.    m. — Blue  Monday  Jamboree. 
10:00   to   12:00  p.   m.—  Mark   Hopkins   Orchestra. 
Tuesday.   October  4 

7  :00  to  8  :00  p.   m. — Seal   Rock   program. 
8 :00    to   9 :00    a.    m. — Musical    program. 
10:00  to  11:00  a.   m. — Musical  program, 
11:00   to    11:30  a.   m. — Doings  of  Dorothy. 
11:30  a.   m.  to  12:00  noon — Amateur  tryout  program 
12  :00  to  1 :00  p.  m. — Sherman.  Clay  concert. 

4  :30    to    5 :30    p.    m. — Organ    recital. 

5  :30    to   6  :20   p.    m. — Mac  and    his   gang. 

6  :20    to  6  :30    p.    m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 
8:00  to   8:30  p.   m.— KFRC   Radio  Movie  Club. 
8:30  to  9:30  p.  m.— Walter  Krausgrill's  orchestra. 

9  :30  to  12  :00  p.  m. — Mark  Hopkins  Dance  Orchestra. 
Wednesday,  October  5 

7:00   to  8:00  p.    m.— Seal   Rock   program. 
8:00  to  9:00  a.  m. — Musical   program. 

10  :00   to   11 :00  a.  m. — Musical  program. 
11:00  to    11:30   a.    m.— Household   hints. 
11:30  to  12:00   noon — Amateur  tryout  period. 
12  :00  to  1  :00  p.  m. — Sherman,  Clay  concert. 

4  :30  to  5  :30  p.  m. — Organ   recital. 

5  :30   to  6  :20    p.    m. — Mac   and    his   gang. 

6  :20  to  6  :30  p.  m.— Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 

8  :00  to  9  :00  p.  m. — Maxwell  House  Coffee  program 
9:00  to  10:00  p.  m. — KFRC  Ensemble  and  soloii. 
10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 
Thursday.  Octoher  6 
7:00  to  8:00  a.  m. — Seal  Rock  program. 
8:00  to  9:00  a.  m. — Musical  program. 
10:00  to  11  :00  a.  m. — Musical  program. 
11:00  to  11:30  a.  m. — Doings  of  Dorothy. 
11:30  to  12:00  noon — Amateur  tryouts. 
12:00  to    1:00  p.  m. — Sherman.   Clay  program. 

4  :30  to  5  :30  p.  m. — Organ  recital. 
5:30    to    6:20    p.    m. — Mac    and    his    Gang. 
6  :20  to  6  :30  p.  m. — Madame  Marie's  beauty  talk. 
6:30  to  6:50  p.  m. — The  Cecilians. 

6  :50  to  7  :00  p.  m. — Stage  and  screen. 
7:00  to  7:30  p.  m.— The  Cecilians. 
8  :00  to  9  :00  p.  m. — Mona  Motor  Oil  Co. 
9:00  to  10:00  p.   m.    -Program  and   songs. 
10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestral 
Friday.  October  7 

7  :00  to  8  :00   p.   m. — Seal    Rock    program. 
8:00  to  9:00  p.   m. — Musical   program. 
10:00    to    11:00   a.    m. — Musical    program. 
11:00  to  11:30  a.  m. — Hints  to  home-makers. 
11:30    to    12:00    noon — Amateur    tryouts. 
12:00  to  1:00  p.  m. — Sherman,   Clay  program. 
3:30  to  4:30   p.  m. —Student   hour. 

4:30    to    6:30    p.    m. — Organ    recital. 

5  :30   to   fi  :20  p.  m. — Mac  and   his  gang. 

6  :20  to  6  :30   p.  m. — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 

8:00  to  9:00  p.  m. — Musical    Educational   Series. 

9:00  to  10:00  p.  m. — Walter  Krausgrill's  Orchestra. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orcl 

Saturday.  October  8 

7:00  to  8:00  a.   m. — Seal    Rock  program. 

8:00   to   9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45   a.    m. — Amateur    tryoute. 

11:15     lo     12:0(1     noon — Announcements    of    S 

church    sermons. 
12:00  to  1:00  p.  m. — Sherman.  Clay  concert 
I  :nu    to    5:30    p.    m.    -Hotel    Mark    Hopkins    On 
5:30    to   6:20    p.    m. — Mac   anil    his    gang. 
0:20  lo  6:30  p.  m.    Stage  and  screen. 
0:30  to  7:30  p.  m.    -The  Cecilians. 
s  :00    p.    ni.    to    1:00    a.    m. — Mark    Hopkins    dance 

chest rn. 

KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 

Sunday.  October  2 

11:00    a.    m. — Church    services. 

7:45    p.    m. — Church  services. 

Monday.  October  3 

7:00  to  8:00  a.  m. — Golden  Gale  Crier. 

8  :00  a.   m. — Correct  time. 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


2:30  to  2:00  p.  m. — Clift  Concert  Trio. 

:80  to  6  :30   p.   m. — Golden  Gate  Crier. 

:30    to    7  :00    p.    m. — Prize    package    period. 

:00  to  7:30  p.  m.— Clift  Concert  Trio. 

:00  to  10:00  p.  m. — Studio  program. 

0:00   to    11:00   p.   m. — The  Golden   Gate  Amphions. 

1:00  p.   m. — Correct   time. 

uesday.   October  4 

:00  to  8:00  a.  m. — Golden  Gate  Crier. 

:00   a.    m. — Correct   time. 

0:30    to    10:45    a.    m. — Diet    and    health    talk. 

1:30  to   2:00    p.    m. — Clift    Hotel    Concert  Trio. 

00  to  5:00  p.  m. — Studio  program. 

30  to  7:00  p.  m. — Golden  Gate  Crier. 

00  to  7:15  p.  m. — "Magazine  on  the  Air." 

15  to   7  :30  p.  m. — Clift  Hotel   Concert  Trio. 

:00    to    10:00    p.    m. — Studio    program. 
0:00  p.  m.—  Correct  time. 
Wednesday.  October  5 

:00   to   8:00   a.    m. — Golden    Gate   Crier. 

:00    a.    m. — Correct   time. 

2:30   to    2:00   p.    m. — Clift    Hotel    Concert   Trio. 

i30   to    7 :00    p.    m. — Golden    Gate    Crier. 

00  to  7:30  p.   m. — Clift  Hotel   Concert  Trio. 

00   to    10:00    p.    m. — Studio    program. 
Thursday,    October   6 

:00   to  8 :00  a.    m. — Golden   Gate  Crier. 
i  :00  a.  m. — Correct  time. 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
i:80   to   7:00  p.  m. — Golden  Gate  Crier. 
f  :00   to   7:30    p.    m.~ Clift   Hotel   Concert   Trio. 
t:00   to    9:00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
):00  to  10:00  p.  m. — The  Clarion  Trio. 
Friday,  October  7 

1:00  to  8:00  a.  m.— Golden  Gate  Crier. 
!:00    a.    m. — Correct    time. 
10:30  to  10:45  a.  m—  Diet  and  health  talk. 
t2:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 

SO  to  7  :00  p.   m. — Golden   Gate   Crier. 

00   to  7:30  p.   m.— Clift  Hotel    Concert  Trio. 
i:00   to   9:00   p.   m. — Studio   program. 
t:00  to  10:00  p.   m.--KYA  artists. 
10:00    p.    m. — Correct   time. 
Saturday,  October  8 

J  :00   to    8:00    a.    m. — Golden    Gate    Crier. 
*:00    a.    m. — Correct    time. 

12:30  to  2:00  p.  m.—  Clift  Hotel  Concert  Trio. 
>:30   to  7:00  p.   m. — Golden   Gate   Crier. 
7:00  to  7:30   p.    m.— Clift;   Hotel    Concert  Trio. 
8:00  to  10:00  p.  m. — Studio  program. 
10:00    p.    m. — Correct    time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 
SAN    FRANCISCO— 422 

Sunday,  October  2 

9:46  to  10:30  a.  m.- — Church  services. 

.':■(■■'.  to  1 :30  p.m. —  Broadcast   of   baseball  game. 

5  DQ  to  6 :00  p.  m.    -Twilighl   hour. 

00  to  6  :80  p.  m.     States   Restaurant  orchestra. 

i:80  to  8:30  p.   m.     Palace   Hotel   e «r1   orchestra. 

H§0  to  9:00  p.  m.     Organ  recital 

9:00  to   10:00  p.m.     Fairmont  Hotel  concert  orchestra. 

Monday,  October  3 

6:45,  7  :15  and  7  :46  a.  m.      Health    ax<  I 

00  to  9:00  a.  m.     Sperry    Flour   happy    hour. 
10  -SO  to  in  :  15  a,  m      ,i  e  Tov  ne  Cryei    Ben  Ice. 
■BO  to  12:50  p.  m-     Kane's  Bawallans. 
12  noon — Time  signals.  Scripture  reading. 
12:50  p.  m.     Stork    market    quotations. 
1  MO  to  2  :00  p.   m.     Organ   i    ■ 
j  fiO  to  B  :8Q  p.  mi      I  ii 
I  Kq  in  i;  :00  p.  m.     Children' 

6  100  to  B:30  p.  m       Ye   Ti 

I  SO  to    i  :00    p.   "■■       Ol    si 

7-00  to   f:3fl  p,   m.      Lamplight   hour  and  book  n 
.  B0  to  B  :00  p.  m.     1>\. 

SlOO  to  9:00  i  Pro  >-ional  Broadcasting. 

n     for    Shell     Company    of 
■       ifornia,    KPO-KFI. 

■  mid  nil  hi     KPO       variety    hour. 
Tuesday.    October    I 
i.    15,   . 

in.      Sperry    Flour    hnpp)    hour. 

i vice. 

rime  signals.  Scripture   reading. 
in.      Stock    market    QUOtatkl 
m.     Organ  recital. 
■  ;00  p.   m.     Organ   r 

concert    orchestra. 

ni.      Ye    Tow  ■  ■ 

l'\ 
•ii.     Dan  Cas 
11  :0U  p.  m       National    Br.  mpany. 

Wednesday  October   "• 

.  m.     Sperri     I ' 

■■    ■     . 
.■    ■  ' 

-ending. 

■ 

«■■■■. 

laurant   orchestra. 


Thursday.    October    6 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10  :00  to  10  :30  a.  m. — Domestic    economist. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30   to   12:50   p.   m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12  :50  p.  m.- — Stock  market  quotations. 

1:00  to  2:00  p.  m. — Organ  recital. 

3:30  to  5:00  p.  m. — Organ  recital. 

5:00  to  6:00   p.   m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 

6:30  to  7:00  p.  m. — Organ  recital. 

7:00  to  7:30  p.  m. — Athletics. 

7  :30  to  8  :00  p.  m.-DX. 

8:00  to  9:00  p.  m. — Caswell  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday,  October  7 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 

10  :30  to  10:45  a.  m. — Ye   Towne  Cryer  service. 

10:45  a.  m.— Ninon,  fashion  critic. 

11:30  a.    m.   to   12:45    p.    m. — Kane's    Hawaiians. 

12  noon— Time  signals,    Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1:30  to  2:00  p.  m. — Organ  recital. 

4:00  to  5:00  p.  m. — Organ   recital. 

5:00  to  6:00  p.   m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye  Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7:00  to  7:30  p.  m. — Sports-on-the-air. 

7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 

9:00    to    11:00    p.  m.— National  Broadcasting  Company. 

Saturday,  October  8 

6  :45,  7  :I5  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9  :00  a.  m.— Sperry  Flour  happy   hour. 

10  :00  to  10  :30  a.  m. — Domestic   economist. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to   12:50  p.  m. — Kane's   Hawaiians. 

12  noon— Time  signals,    Scripture   reading. 

12:50  p.m. — Stock   market    quotations. 

1:00  to  2:00  p.  m.— Organ   recital. 

3:30  to  5:00  p.  m. — Organ  recital. 

5:00  to  6:00   p.    m.— Children's   hour. 

fi  :00  to  6:30  p.  m.— Ye   Towne    Cryer  service. 

6:80  tO  7:00  p.  m. — States    Restaurant    orchestra. 

7:30  to  8:00  p.  m.-DX. 

8:00   to  9:00   p.    m.— National    Broadcasting   Company. 

0:00    to    11:00    p.   m— KPO   Dance  Orchestra. 

11:00  to   12:00  p.    m. — Palace  Hotel    Dance  Orchestra. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 

SAN    FRANCISCO— 267 
Sunday.   October   2 

1  :80  p.  m.-   -Organ    recital. 
to    9:00    p.    m.      Church    sen 
9:00  to  10:00  p.  m.— Laura    Ellen    Windsor   and    pupils. 
10:00  to  12:00  p.  m.—Ctyde   Cooper's   orchestra. 
Monday.   October   3 

to   10:21  a.   m.    Breakfast   program. 
o  10:30  a.  m.—U.  S.   weather   reports. 

00    a.    m.      Fashion     hints. 
IS  :00  m,      Oman    recital. 

12  :00  to  1 :00  p.  m.-  -Luncheon   program. 

4  :00  to  E  :00  p.  m.     KFWI  tea  party. 

5  ;00  to  6  :S0  p  n 

E  :30  to  t;  iOO  p.  m,     Theatrical  announcements. 

mi.     Dinner  <■■ 
7:00  to  7 :16  p.m. — Sports  bj  Geo.  T.  Davie. 
Mevrttolng  talk. 

i.  itrn. 
Geo.  Taylor  nnd  Clem   Kennedy. 
10:00  p.  m.      Darneille   Sfel 
■'■ 

-  -     Roof  Garden    or- 

ehestra* 

Tuesday.   October   4 

i.  DU— Health    exercises. 

ram. 

10:30  to  11  :0i)  a.  m.      Beauty    hints. 

ical    luncheon    program. 

■ 

•»nd   banjo. 


ments. 

Progress  Club. 
e«»tr»- 


■ 
Wedne*d*r.   October   5 


10:00  p.m. — Weather  and   police  reports. 
10:03  to  12:00  p.  m. — Clyde  Cooper's   orchestra. 
Thursday,    October  6 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 
8:20    to    10:27    a.    m.— Breakfast  program. 
10:27  to  10:30  a.  m.—  U.    S.    weather   reports. 
10:30  to  11 :00  a.  m. — Fashion  hints  by  Babette. 
12:00  to  12:30  p.  m. — Luncheon  program. 
12  :30  to  1 :00  p.  m.— Organ    recital. 
1 :00  to  1 :30  p.  m. — Country  store. 

4  :00  to  5  :00  p.  m.— KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7  :30  p.m.— Kenneth  A.  Millican. 
8:00  to  9:00  p.   m. —Studio  program. 

9:00  to  9:30  p.  m.— Gloria  Del  Rae. 

9:30  to  11:00  p.  m. — Bill   Bennett. 

11 :00  to  12:00  p.  m. — Clyde   Cooper's  orchestra. 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

Friday,  October  7 

7  :00,  7  :30  and  8  :00  a.  m. — Exercise  hour. 

8 :20    to    10  :27   a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m. — U.    S.   weather   reports. 

10  :30  to  11 :00  a.  m.— Beauty  hints. 

11 :00  to  12:00  m. — Organ   recital. 

12:00  to  12:30  p.  m. — Musical    luncheon    program. 

12  :30  to  1  :00  p.  m. — Organ  recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1 :30  to  2  -.00  p.  m. — Cowell  Dein,  banjo  and  piano. 

4:00  to  6:00  p.  m.— KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m.— Program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15   to  7:30  p.    m.— Talk. 

8  :00  to  9  :00  p.  m. — Clyde   Cooper's  orchestra. 

9  :00  to  10:00  p.  m.— California  Sunshine  Boys. 

10  :00  p.  m.— Weather  and    police  reports. 

10  :03  to  12:00  p.  m. — Clyde  Cooper's  orchestra. 

12:00  to  12:30  p.  m.— Luncheon  program. 

Saturday,  October  8 

7  :00.  7  :30  and  8  :00  a.  m.  —Exercise  hour. 

8:20  to  10  :27  a.  m.— Musical   breakfast  program. 

10:27  to  10  :30  a.  m.—U.    S.    weather   reports. 

10  :30  to  11 :00  a.  m. — Cynthia   Grey's  column. 

12:00  to  12:30  p.  m.- — Luncheon  program. 

12  :30  to  1 :00  p.  m.— Organ  recital. 

1 :00  to  1 :30  p.  m. — Country   store. 

6  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6:00  p.  m.—  Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :15  p.  m.  -  Sports   by   Geo.   T.   Davis. 

7  :1Ti  to  7  :30  p.  m. — Geo.  Taylor  and  Clem    Kennedy. 

8  :00  to  9:00  p.  m. — Athena   Alexandroff,   soprano. 

12:00  P<  m.—  Clyde  Cooper's  orchestra. 
12  :00  to  2  :30  a.  m.— KFWI  hour  of  mirth  . 

KLX— OAKLAND    TRIB1NE 
OAKLAND— SOS 
Monday.  October  .1 

Martha    Lee. 

i      m.      Brother   Bob's  club. 
6:80    to    7:00    p.    m.       Dinner   concert. 

information, 
al    program. 
Weekly    meeting    of    Lake    Merritt 
Ducks. 


UtTonal  Bro»dca-<tinc  Company. 
-Palace    Hotel   dance  orchestra. 


I  Jack   Ketaey. 
Dot*. 


9.-M  p.    m.     •  IniiUa. 

10  :00  p.  m.—  C 


We 
Feature 
Archery 

Equipment 


Priiulc  Instruction  Fv  .Af>fH>intrnml 

['California 

\i'S  <jporf  ohep 

474  POST  STREET 

mmmw  M.r- 

'.IF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  1921 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 
even  20%,  according  to  age, 

.    absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


-i—  •► 

P.  M.  JOST,  Manager 

Sun   Life  Assurance  Co.  of   Canada. 

315    Montgomery  St..   San    Francisco. 

//  /  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity would  I  get  for  life?     I  was  born 

day  of ,  18 

Name  


Address 


Tuesday.  October  4 

2  :45  p.  m. — Baseball. 

5  :30  to  6 :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — Amusement    information. 

8:00  to  9:00  p.   m.— Program. 

Wednesday,  October  5 

2  :45  p.  m. — Baseball. 

5:00  p.   m. — Martha   Lee. 

6:30  to  7:00  p.  m.— Dinner  concert. 

7:00    to   7:30    p.    m. — Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m.- — Special    program. 
Thursday,    October  6 

2  :45  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30   to   7:00   p.   m. — Dinner  concert. 

7 :00    to   7 :30    p.    m. — Amusement    information. 

Friday.  October  7 

2:45  p.  m.— Baseball. 

5  :00   p.    m. — Martha    Lee 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.   m. — Dinner  concert. 

7  :00    to    7  :30    p.    m. — Amusement    information. 

8:00  to  9:30  p.   m.— Special    program. 

9  :30  to  10:30  p.  m. — Athens    Athletic    club    orchestra. 
Saturday.  October  8 

2:15   p.  m.— Football. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    no. — Amusement    information. 


8:00   to  9:00  p.   m.— National   Broadcasting   Company 
10:00  p.  m.  to  1:00  a.  m.— Wilt    Gunzendorfer's    Band 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday.  October  2 

11 :00    a.    m. — Church    service. 

6:30  to  7:30  p.    m.— Dinner  concert  program. 

7  :30  p.  m. — Weather  and  baseball. 
7:35   to   9:00   p.    m. — Church  service. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
Monday.  October  3 

11:30  a.  m.   to   1:00  p.   m. — Hotel   Leamington   concert. 
12:30.    weather:    1:00.    weather;    1:03,    S.    F.    stocks; 

1  :08,  N.  Y.  stocks. 
5:30  to  6:00  p.  m.— KGO    Kiddies"    Klub. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 
6:45    p.    m. — "What's    Happening    in    the    World." 
7:03,    weather;    7:06,    baseball;    7:08,    S.    F.    produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.   stocks    (closing). 
S:00   to  9:00   p.   m.— -National   Broadcasting  Company. 
9:00  to  9:20  p.  m.— "Chats   About  New   Books." 
Tuesday.   October  4 

11:30  to   1:00  p.   m. — Hotel  Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:03,    S.    F.    stocks; 

1:08.  N.  Y.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
6:00  to  6:55  p.  m.— Dinner  concert  program. 
6:55,  news;  7:03,  weather;  7:06.  baseball;  7:08,  S.  F. 

produce,  grain,  cotton;  7:16.  S.  F.  stocks  (closing)  ; 

7:23.  N.  Y.  stocks    (closing  i. 

8  :00  to  9:00  p.  m. —  (Oakland    studio) — The    Pilgrims. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — National  Broadcasting  Company. 
Wednesday.  October  5 

11:30    to    1:00    p.    m.— -Hotel    Leamington    concert. 

12:30.  weather;  1:00.  weather;  1:03,  S.  F.  stocks: 
1 :08  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

6:00  to  6:30  p.  m. — Dinner  concert  program. 

6:30.   weather;  6:33,  baseball. 

6 :35    to    7  :30    p.    m. — Farm    program. 

8:00  to   9:00    p.    m. — Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10 :00  to   12  :00   p.   m.- — Lynn    Pryor's   Orchestra. 

Thursday.    Octoher   6 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 

12:30,  weather;  1:00.  weather:  1:03,  S.  F.  stocks; 
1 :08,  N.  Y.  stocks. 

2  :00  to  3  :00  p.  m. — Pacific  Radio  Trade  Association 
concert. 

5:00    to    6:00    p.    m  —  "Friend    to    BoyB." 

fi  :00  to  6:55  p.  m. — Dinner  concert  program. 

6:55  to  7:00  p.   m. — National   Broadcasting   Company. 

7:00.  news;  7:03,  weather;  7:06.  baseball;  7:08.  S. 
F.  pro-luce,  grain,  cotton;  7:16,  S.  F.  stocks  (clos- 
ing):  7:23.    N.    Y.   slocks    (closing). 

8:00  to  9:00  p.  m. — KGO  players. 

9:00  to  10:00  p.  m. — Nationa'  Broadcasting  Company. 

10:00  to  12:00  p.  m.— Hotel  St.  Francis  dance  orches- 
tra. 

Friday.   October  7 

11:10  a.   m. — Homemaking  talk. 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.  weather;  1:00.  weather;  1:03,  S.  P.  Btocks ; 
1:08,  N.  Y.  stocks. 

5:30  p.  m.— Wise   man    from    the   Land-O-Health. 

6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6  :55  p.  m. — "Weekly   Financial    Review." 

6:55.  news;  7:03.  weather;  7:06,  baseball:  7:08.  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 

8:00  to  9:00  p.  m.— Western    Artist    Series. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to  11:00  p.  m.— National  Broadcasting  Company. 

Saturday,  Octoher  8 

11:00  to  12:00  p.   m.— St.  Francis  Dance  Orchestra. 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.  weather;  1:00.  weather;  1:03,  S.  F.  stocks; 
1:08.  N.  Y.  stocks. 

6:00    to    7:00    p.    m.— Majestic    Ball    Room    Orchestra. 

7:00    to    7:15    p.    m. — Weather,    news,    market    reports. 

7:15    to   7:30    p.    m.— Weekly   sport    review. 


KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES— 468   METERS 
Sunday,  October  2 
10:00    a.    m.  -Morning    services. 
11:00  a.  m. — Ghurch  services. 
6:30    to    7:00   p.    m.— Boris    Myronoff.   concert    pianist 
i  :0u  p.  m.  —Aeolian  organ  recital. 
8:00   p.   m.— Packard    classic   hour. 
9:00    p.    m.— National    Broadcasting    Company 
10:00    p.    m.— Dolly   McDonald,    blues   Binger 
Monday.  October  3 


5:30 
6  :00 
6:15  p, 
6:30  p. 
7:00  p. 
8:00  p. 
1:00 


-Matinee  program. 

m. — Florence  Sanger. 

m. — Radiotorial. 

m.— Gamut    male   quartet. 

m.— Gene  Johnston's   Music   Box  hour. 

m.— National    Broadcasting    Company. 
,.    „.    m.—  Shell   Company   of   California. 
10:00    p.    m.— Program    the    Aeolians   dance  orchestra 
Tuesday.   October  4 
5:30   p.   m.—  The  Dragon   Hawaiians. 
6:00  p.    m. —Florence  Sanger. 
6:15  p.  m. — Prox-Knopx. 
6:30  p.   m.— Vest  pocket  period. 
7:00  p.  m.— Eva  Olwatti. 
8:00  p.   m. — Classic  program. 
9:00    p.    ml— National    Broadcasting    Company. 
10:00  p.   m.—  National   Broadcasting  Co 
Wednesday.  October  5 

"  :30    p.    m.— Sebastians    Cotton    Club    Orchestra. 
"     m. — Radiotorial    period. 

m.— Bill  Funk  and  his  Packard  Six  Orchestra. 

m- — Nick    Harris   detective  stories. 

rn. — Popular  program. 

m. — National   Broadcasting  Company. 
. — Virginia  McCoy,  contra-contralto. 


6:1 
6:30  p. 
7:30  p 
8  :00  p. 
9:00  p. 
Iii:u0   p. 


Thursday.    October   6 

5:30  p.  m.—E, kin's  and  Hite's  Dixieland  Orchestra 

b:15   p.    m. — Radiotorial    period. 

6:30  p.  m. — Don    Parker,   Popular  Pianist 

7:00   p     m.— Program    by    the   University   of   Southe) 

California. 
8:00    p.    m.— Program   of  semi-classical    music 
?a  X/.p'    m-~ National    Broadcasting    Company. 
10:00  p.  m.— Program  of  modern   classical   music. 
Friday.  October  7 
5:30  p.   m.— Matinee  program. 
6:00  p.  m.  —  Florence  Sanger. 
6:15    p.    m. — Radiotorial    period. 
6:30    p.    m.— Clarice    Russell,    blues    singer 
7  :00  p.  m.— Progrmn  by   Paul   Roberts. 
8:00  p.  m.— Glee  Club  singers. 
?n°SftP'    m-— National    Broadcasting   Company. 
10:00  p.  m.— N.  B.  C.  program. 
Saturday.  October  8 


5:80  p 
6:00  p 
6:15  p 
6:30  p. 
7:00  p. 
7:30    p. 


m.— Strangers   Social    Club    Orchestra. 

m. — Florence   Sanger. 

m. — Radiotorial    period. 

m. — Vest  Pocket  program. 

m. — Henry  Starr,  pianist  and  vocalist. 

m.— Felipe  Delgado.  Spanish  Baritone. 
-00  p.  m.— National  Broadcasting  Company 
9:30  p.  m.  — Program   by  Mrs.  Crossman. 
10:00    p.    m.— Packard    Radio   Club. 
11:00  p.  m.— KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday,  October  2 

7:45    to   8:00    p.    m.— Twilight    Organ    Hour. 
h:00  to  9:30  p.   m.— Evening  services. 
9:30  to    11:00   p.  m.— Concert  orchestra. 
Monday,  October  3 

6:00    to    6:30    p.    m.— Time    signals,    sport    news. 
6:30   to  7:00  p.   m.— KJR   junior  hour 
7:00   to    10:00    p.    m.— Studio   program. 
10:00    p.    m.— Time    signals. 
Tuesday.  October  4 

6:00   to    6:30    p.  m.— Time  signals,   sports    news. 
6:30   to   7:00  p.   m.— KJR  junior  hour. 
7:00  to  10:00   p.    m.—  Studio  program. 
10:00    p.    m. — Time    signals. 
10:00    to    11:00    p.    m.— Vic    Meyers'    dance    orchestra. 
Wednesday.  October  5 

6:00    to    6:30    p.    m.— Time    signals,    sport    news. 
6:30  to  7:00  p.  m.— KJR  Junior  Hour. 
7:00  to  10:00  p.  m.— Studio  program. 
10:00    p.    m. — Time  signals. 
Thursday.   October  6 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 
6:30   to  7:00   p.  m.— KJR  junior  hour. 
7:00  to  9:00  p.  m. —Studio  program. 
9:00  to   10:00   p.   m. — Concert  orchestra. 
10:00    p.    m. — Time    signals. 
Friday.  Octoher  7 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30   to  7:00   p.  m.— KJR  junior  hour. 
7:00  to  8:00  p.  m. — Studio  program. 
8:00   to   9:00    p.    m. — John    Hopper   trio. 
9:00    to    10:00   p.    m.— Studio   program. 
10:00  p.  m. — Time  signals. 

10:00    to    11:00  p.    m. — Vic   Meyers'   dance  orchestra. 
Saturday.  October  8 
6:00  p.  m. — Time  signals. 

6:00  to  6:30  p.  m. — Sport  news.  News    items. 
6:30  to  7:00  p.  m.— KJR  Junior  Hour. 
7:00  to  10:00  p.  m. — Studio  program. 
10:00  p.  m.— Time  signals. 
10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 

(Continued  on  Page  18) 


)ctober  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


IT 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


If  you 
knew  how  to 
fly  and  were 
starting  o  n 
a  week  -  end 
trip,  would 
you     know 


the 
rules  ? 
traffic 
have 


traffic 
A  i  r 
rules 

been 


compiled  by 
the  Bureau 
of  Aeronau- 
tics, Depart- 
m  e  n  t      o  f 

Lieutenant   Blaine   Stuhhleneld       P  n  m  mprf*P 

^.uto  traffic  regulations  have  been  de- 
veloped by  the  several  states,  with 
;he  result  that  people  away  from 
tome  don't  know  them.  It  is  to  be 
loped  that  air  traffic  regulations  will 
•emain  nationally  standardized,  so 
;hat  when  once  learned  they  will  ap- 
)ly  in  all  states. 


The  air  traffic  rules  are  to  apply 
whether  the  aircraft  is  engaged  in 
commercial  or  non-commercial,  or  in 
foreign,  interstate,  or  intrastate 
navigation  in  the  United  States,  and 
whether  or  not  the  aircraft  is  regis- 
tered or  navigating  in  a  ci\  i;  airway. 


No  person  shall  acrobatically  fly 
any  airplane  carrying  passengers  for 
hire  or  reward. 


Aircraft  flying  in  established  civil 
airways,  when  it  is  safe  and  practi- 
cable, shall  be  kept  to  the  right  side  of 
such  airways,  and  shall  pass  on  the 
right  of  each  other,  not  less  than  500 
Bel  apart, 


When  two  engine-driven  aircrafts 
arc  crossing  courses,  the  aircraft 
which  has  the  other  on  its  right  side 
shall  keep  out  of  the  way.  The  plane 
on  the  left  may  nol  come  closer  than 
800  feet   from  the  plane  on  the  right. 


When  two  engine-driven  aircraft 
are  approaching  head-on.  or  approxi- 
mately so.  and  there  is  a  risk  of  col- 
lision, each  shall  alter  its  course  to 
the  right,  so  that  each  may  pass  on 
the  left  side  of  the  other.  This  does 
not  apply  to  cases  where  aircraft  will. 
if  each  keeps  on  its  respective  course, 
pass  more  than  300  feet  from  each 
other. 


within  the  meaning  of  the  air  traffic 
rules,  or  relieve  it  of  the  duty  of  keep- 
ing clear  of  the  overtaken  craft  until 
it  is  finally  past  and  away.  In  other 
words,  a  plane  overtaking  a  slower 
plane  at  an  angle  within  70  degrees, 
shall  keep  out  of  the  slower  plane's 
way.  If  the  angle  is  more  than  70 
degrees,  the  situation  is  reversed. 


An  overtaking  aircraft  is  one  ap- 
proaching another  directly  from  lie- 
hind  or  within  70  degrees  of  that  po- 
sition, and  no  subsequent  alteration 
of  the  bearing  between  the  two  shall 
make  the  aircraft  a  crossing  aircraft 


Planes  may  not  pass  slower  ones  by 
going  over  or  below  them.  Passing 
shall  be  by  turning  to  the  right. 


Exclusive  of  landing  or  taking  off, 
and  except  as  permitted  because  of 
sudden  danger  or  weather  causes,  air- 
crafts  shall  not  be  flown  over  the  con- 
gested parts  of  cities,  towns,  or  set- 
tlements, except  at  a  height  sufficient 
to  permit  of  a  reasonably  safe  emer- 
gency landing.  For  instance,  a  plane 
with  a  gliding  angle  of  five-to-one,  fly- 
ing above  the  center  of  a  city  ten 
miles  in  diameter,  must  maintain  at 
least  5280  feet  altitude,  to  permit  a 
safe  glide  beyond  city  limits. 


In  no  case  shall  altitude  over  cities 
be  less  than  1000  feet. 


In  open  country,  no  aircraft  shall 
be  flown  at  an  altitude  of  less  than 
500  feet,  except  where  indispensable 
to  industrial  operations. 


No  person  shall  acrobatically  fly  an 
aircraft  at  any  height  over  a  certified 
airport  or  landing  field,  or  within  1000 
feet  horizontally  thereof,  without 
permission  of  the  Secretary  of  Com- 
merce. 


No  person  shall  acrobatically  fly  an 
aircraft  below  2000  feet  in  height 
over  any  established  civil  airway. 
without  the  permission  of  the  Secre- 
tary of  Comme 


Landings    shall    be    made    up-wind 
when  practicable. 


A  landing  plane  has  the  right  of 
way  over  planes  moving  on  the 
ground  or  taking  off. 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.    Special   Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming1  Pool.    Fireproof   Hotel. 
Write   for   Booklet. 

T.    H.   CORCORAN,   Agua    Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Veals  at  All  Hours 

Modern  Rooms  -  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


When  landing  and  maneuvering  in 
preparation  to  land,  an  airplane  at 
the  greater  height  shall  be  respon- 
sible for  avoiding  the  airplane  at  the 
lower  height,  and  shall,  as  regards 
landing,  observe  the  rules  governing 
overtaking  craft. 

Between  one-half  hour  after  sun- 
set and  one-half  hour  before  sunrise. 
airplanes  in  flight  must  show  on  the 
right  side  a  green  light  and  on  the 
left  side  a  red  light.  The  tail  must 
carry  a  white  light,  shining  rearward. 
Lights  should  be  installed  on  air- 
craft by  someone  who  knows  the  re- 
quirements. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A   Hotel   With   An  Atmosphere 

Andrew   Johnston,   Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rut:  Cleaners 

3.-..1  TEHAMA    STREET 
San  Francisco 

Phone  Donelas  3084 


C  LUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer.  Prop. 
Lincoln  and  Cadillac  Limou-ine* 

For    All    Occaaiasja 

Day   and   Nirht 

•   :kue>iiic $***  Per  aa«r 

aaaaMeaal Wl"  "»•' 

Shart    Trips.    Tatieah    Rates 


PROSPECT 

toon 


Saa  Fraaciaca) 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  192' 


Radio 

(Continued  from  Page  16) 

KGW— MORNING     OREGONIAN 
PORTLAND— 491.5 
Sunday,  October  2 

7  :30  to  9  :0I)  p.  m. — Evening    Church   services. 
9:00   to   10:00   p.    m.— N.   B.   C.  program. 
10:00  to  11 :00  p.  m. — Little  Symphony  orchestra. 
Monday.  October  3 

6  :00  to  7  :00  p.  m. — Dinner   concert, 

7  :00   to   7  :10   p.    m.— Educational    talk. 

7:10  to  7:40  p.  m. — Instrumental  entertainment. 

7:40    co   8:00   p.   m. — Travel   talk. 

8:00  to  9:00  p.  m—  N.  B.  C.  program. 

9  :00  to  10  :00  p.  m. — Concert. 

10:0)   to    12:00    p.    m. — Dance   frolic. 
Tuesday.  October  4 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:30  to   7:45    p.    m.— Utility  service. 
7:45    to    8:00    p.    m. — Golf  chat. 

8:00   to   9:00   p.    m.— Educational   program. 
9:00  to  10:00  p.  m.—N.  B.  C.  program. 

10  :00  to  12  :00  p.  m.— Dance  music. 
Wednesday.  October  5 

6:00    to    6:30    p.    m. — Children's    program. 

6:30   p.    m. — Dempsey-Tunney   fight    through   N.   B.    C. 

7  :30  to  7  :45  p.  m. — Utility    service. 

5  :00  to  9  :00  p.  m. — Concert. 

■9:00  to  10:00  p.  m. — N.  B.  C.  Program. 
Thursday.   October  6 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00    to    7:30   p.    m. — Good    Humor  orchestra. 
7:30    to    8:00    p.    m.— Concert. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00   to    10:00    p.    m. — N.    B.   C.    program. 
Friday,  October  7 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  8  :00  p.  m. — Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m. — N.  B.  C.  Program. 

10:00    to    10:30    p.    m. — Concert. 

10:30   to   12:00   p.  m.— Keep  Growing   Wiser  Order  of 

Hoot  Owls. 
Saturday.  October  8 
6  :00  to  7  :00  p.  m.— Dinner   concert. 

8:00  to  9:00  p.   m. — National    Broadcasting  Company. 
10  :00  to  12  :00  p.  m. — Dance  music. 


Society 

(Continued  from  Page  5) 

setting.  Mrs.  Thomas  Barnett  is  in 
charge  of  the  Castilian  tea  room. 
This  was  the  first  of  a  series  of  inter- 
national nights  to  be  given  by  this 

club. 

*  *     * 

Madame  C.  E.  Grosjean  was  host- 
ess at  a  dinner  dance  at  Hotel  St. 
Francis,  Saturday,  September  17.  The 
guests  of  honor  were  Mr.  and  Mrs. 
William  Carey  Callaghan  (the  for- 
mer Miss  Eileen  K.  Grosjean). 

*  *     * 

Judge  and  Mrs.  David  Brothers 
were  registered  at  the  Hotel  Whit- 
comb  this  week.  While  here  they 
were     entertained     considerably     by 

their  friends. 

*  *     * 

At  a  shower  given  by  Miss  Estelle 
Tilhou  in  compliment  to  Miss  Fran- 
ces Catherine  Kelly,  who  became  the 
bride  of  Mr.  George  Edward  Slevin 
Wednesday,  September  21,  announce- 
ment was  made  of  the  engagement  of 
the  hostess  to  Mr.  Thomas  P.  Slevin. 

*  *  * 

Mrs.  Jean  Juillard,  of  Monterey, 
and  her  son,  were  guests  at  the  Hotel 
Whitcomb  during  the  week,  where 
they  visited  their  many  friends  in  the 
bay  district. 

Complimenting   Miss   Adele   King- 
ston, who  is  visiting  here  from  her 
home   in    Los    Angeles,    Miss    Claire 
Wilson  entertained  at  luncheon  in  the 
(Continued  on  Page  19) 


"Lindy"  Sees  How 
Movies  Are  Made 

Famous  screen  stars,  who  usually 
are  watched  by  eager  crowds  them- 
selves, thronged  just  as  eagerly  to  see 
Colonel  Charles  Lindbergh  when,  dur- 
ing his  California  visit,  he  was  the 
guest  at  the  Metro-Goldwyn-Mayer 
studios,  where  he  got  his  first 
glimpse  of  the  "inside"  of  motion  pic- 
ture production. 

So  short  was  the  famous  aviator's 
stay  in  Los  Angeles  that  he  was  able 
to  visit  only  one  studio,  choosing  the 
Metro-Goldwyn-Mayer  plant,  where 
he  was  the  guest  of  Marion  Davies 
and  Louis  B.  Mayer,  just  before  tak- 
ing off  on  his  flight  to  San  Diego. 

He  was  particularly  impressed  by 
the  thousands  of  letters  being  sorted 
out  for  Beatrice  Fairfax  and  the  huge 
amount  of  mail  to  stars  from  picture 
fans  all  over  the  world.  "It  would  be 
great  business  for  the  air  mail,"  was 
his  comment. 

The  aviator,  following  his  tour  of 
the  studio,  was  taken  to  the  offices  of 
Louis  B.  Mayer,  where  the  two  chat- 
ted for  some  time.  He  was  an  en- 
thusiastic spectator  of  the  basketball 
game  staged  in  Miss  Davies'  new  pic- 
ture "The  Fair  Co-ed,"  in  which  two 
teams  made  up  of  the  prettiest  girls 
in  Southern  California  staged  an  ex- 
citing contest. 

*     *     * 

Express  service  is  offered  by  other 
than  air  transport  lines  under  con- 
tract with  the  American  Railway  Ex- 
press. For  example,  the  Pacific  Air 
Transport,  flying  between  Seattle 
from  San  Francisco  is  eight  hours, 
and  to  Los  Angeles  it  is  five  hours, 
and  Los  Angeles,  maintains  daily  ex- 


Packages  may  also  be  sent  any- 
where by  air  mail  at  the  regular  rate 
of  10  cents  per  half  ounce. 


At  one  time  Buffalo  Bill  rode  284 
miles  without  stopping  more  than  the 
necessary  two  minutes  to  change  po- 
nies. The  air  mail  pilots,  too,  must 
have  strength  and  quickness  to  drive 
their  planes  the  many  miles  over  des- 
ert, plain,  and  mountain. 


Identification  marks  shall  be  locat- 
ed on  the  lower  surface  of  the  lower 
left  wing,  and  on  the  upper  surface 
of  the  upper  right  wing,  and  on  both 
sides  of  the  rudder.  That  is  the  gist 
of  the  air  traffic  rules. 
*     *     * 

Providential — "I'm    glad    I    wasn't 
born  in  Venice." 
"Why?" 

"Because  I  don't  know  any  Italian," 
Sondagsnisse-Strik  (Stockholm) 


Books    that    are    reviewed    in    the    News    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco.  Calif. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


—   NOW   IN   OUR    30TH   YEAR  — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary   Street 

Phone  Kearny   2866 
San  Francisco 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  lias  the  elegance  oj  a  mansion  with 
all  conveniences   oj  an   apartment  /louse. 

PARK      LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally  Across  from   Hotel  Fairmont 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229  CLARA  STREET— GARFIELD   844 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 
Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:   1625  Mission  St. 

Phone  Market  7913 

Branch   Office:    760   Sutter  Street 

(Hotel   Canterbury  Bide.) 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


October  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


>HOTO  GRAPHS 


Uz/e  Forever 


MADAME  M.  St.  CLAIRE 

EXPERT 

Masseuse 

ELECTRIC  TREATMENTS  — 
REDUCING— BUILDING  AND 
GENERAL   BODY    MASSEUR 


Turk  Street 


Pliour  Franklin  3S58 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly    with   Shreve  &    Compnnyl 

CLOCKMAKERS     AND     WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

nnd   Wntchcs    n    Spcrinlty 

209    POST   STREET  ot    IJRANT   AVKNCE 

Son    FranclBCOi    Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


IN  THE  SUPERIOR  COURT 

of    the   State  of   California,    in    and    for   the 
CltS    and    County    of    San    Francisco 

Margaret    Vanderhoog-t,    Plaintiff,    vs.    John    W.    B. 
VanderhouKt.    Defendant. 

...     ,    1626 

brought    in   the  Su]  t  of  the  State 

of  California  in  and  for  the  City  and  County  of  San 
Brancisco.  Bnd  Mi.-  complaint  tiled  in  the  office  of 
Ehe  County   Clerk   "f  said   City  and   County. 

The  people  of  the  state  of  California  send  greeting 
to:  John  W.  B.   Vanderhoogti  Defendant 

Y re    hi  i    i       required    to    appear    in    an    action 

brought  -named   Plaintiff  in 

the  Superior  Courl    of  the  State  of  California,   in  and 
for    tli.     rn\     iin.l    County    of    San    Francisco,    and    to 
burner    the    Complaint    filed    therein    within    ten   days 
he  day   of   servicel    after   ill.-   service  on 

this  summons,  if  served  within  this  City  and 
i    elsewhere    within    thirty    days. 
The    s:ml    action    in    hroucht    to    obtain    a    judgment 
ami    .1.  ii.e   of    this    Co  .'f   ma- 

:    between    i<tnint iff    and    defend- 
ant,   on    iln     grounds    of    defendant's    wilful    desertion 
and    wilful    neglect,    also    for    general    relief,    as    will 
ipear   in    the  Complaint  on    tile,   to  which 
special   reference  is   hereby 

Ami   you  are  hereby  notified  that   unless  you  appear 

and  answer   as    above  required,   the  said    Plaintiff  will 

take    judgment    for  any    money    or  damages   demanded 

in    the    complaint    as    arising    upon    contract    or    will 

the    Court    for  other  relief  demanded    in   the 

:ut. 

under  my  hand  and  the  Seal  of  the  Superior 

i    California,   in  and  for  the  City 

and   County    of  San   Fran.  ; 

H.  I.  MULCRBVY,  Clerk. 
J.   RAFFERTY.   Deputy  Clerk. 

Baal) 

Austin    Lewis.   473   Mills   Bldg..   San   Frane 
Attorney  for  Plaintiff. 


Society 

(Continued  from  Page  18) 

garden  of  Hotel  St.  Francis,  Wednes- 
day last. 

*  *     * 

The  Martha  Association,  Order  of 
the  Eastern  Star,  entertained  through 
its  hostesses,  the  Misses  Florence 
Fullner,  Louise  Kuenzie  and  Eliza- 
beth MacLean  at  a  charmingly  ap- 
pointed luncheon  at  the  Fairmont 
Hotel,  the  matrons  of  the  various 
chapters  throughout  the  city  of  San 
Francisco.  The  luncheon  tables  were 
appropriately  decorated  with  dainty 
corsages  of  pansies,  baby  and  tea 
roses  arranged  in  the  form  of  a  star. 

*  #     * 

Esthers  Entertain 

Esthers  of  the  various  chapters  of 
Eastern  Star  lodge  entertained  the 
Matrons  at  an  attractive  dinner  and 
bridge  affair  at  the  Clift  Hotel.  Ac- 
tive on  the  committee  of  arrange- 
ments were:  Miss  Lillian  L.  Smith, 
chairman,  and  Mrs.  Elsie  Roberts  and 
Miss  Dorothy  Boehm. 

Mrs.  Edna  L.  Scott  and  her  daugh- 
ter Miss  Mildred  A.  Scott  have  re- 
turned from  a  trip  to  the  south  and 
have  taken  a  suite  at  the  Fairmont 
Hotel  where  they  intend  to  remain 
permanently. 

*  *     * 

Theatre  Parties 

Mr.  Allen  Vincent,  son  Of  the  presi- 
dent of  the  Old  National  Bank  at 
Spokane,  was  guest  of  honor  at  one 
of  the  theatre  parties  attending  the 
opening  performance  of  the  Players' 
Guild  season.  .Mr.  Vincent  is  making 
his  home  at  the  ('lift  Hotel  during  his 
appearance  as  juvenile  lead  with  a 
local  stock  company. 

*  *     * 

Colonel  J.  H.  Poole  and  Mrs.  Poole 
of  Pasadena  are  spending  a  few  days 

at    the   Fairmont. 

Mr.  and  Mrs.  Francis  H.  I.  Brown 
of  Honolulu  arrived  in  the  city  a  few 
days  ago  and  expect  to  remain  at  the 
Fairmont  for  about  ten  days. 

«     »     » 
From  Santa  Barbara 

Among  prominent  Santa  Barb&rans 
at  the  Fairmont  an  Miss  Liggett  and 

Mr.  Warren  F.  Liggett. 

*  *     » 

St.  .lames  church  provided  the  set- 
ting Saturday  morning  (September 
17)  for  the  wedding  of  Miss  May 
Agnes  Tully.  daughter  of  Mrs.  Sarah 
Enna  Tully.  and  Mr.  David  F.  Mc- 
Carthy, son  of  Mrs.  Mary  McCarthy. 
of  this  city. 

The  ceremony  was  marked  by  sim- 
plicity, and  was  attended  only  by 
close  friends  and  relatives  of  the 
couple. 

(Continued  on  Pagv 


The 
Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner  to  show   you 


> I-iJ^'iTLTj: ■ jjil: U(  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established   1856 
41   First  Street,   San   Francisco 


typewriters 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douclas  649 


San  Franci  co 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco. 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
TS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport     and     Business    wear    is 

now    ready    for    your   early 

consideration. 

r.27  POST  ST.         SAN  FRANCISCO 
OFP.    OLYMPIC   CLl'B 


USED 

ADDING.  BOOKKEEPING. 
CALCULATING  MA<  HIM  - 

GaaranttrW  f«r  On*  Tear 

BOUGHT— SOI  I) 
RENTED 

GENERAL  ADDING   MACHINE 
EXCH  \~ 

PWaa   CarfeU   MCI  "•««   Market   St. 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  1,  192 


ON  RUSSIAN  HILL 


FOR  RENT 

[Unfurnished] 

"S     o" 

Modem    Apartment  -  Flat. 
Four  Rooms. 


Marvelous  Marine  View  — 

Sheltered  from  Winds 

and  Fogs 

s  s 

1101  Filbert  St.,  Cor.  Leavenworth 
Phone  Graystone  2793 


N-   W-   CORNER 

POLK  and  POST  STS. 


AST I  COLONY 

Juice  °f *e  Grape 

DIRECT   FROM    THE    PRESS   TO   YOUR    HOME 


The  reputation  of  Ail*  Colony  products  for 

the  past  fifty  years  is  your  best 

guarantee  of  satisfaction. 


A  COOL,  refreshing  glass  of  AST1 
"'"■  COLONY  Burgundy  or  Riesling 
grape  "juices"  will  add  zest  to  your 
dinner  party. 


The  excellent  care  and  expert  knowl- 
edge formerly  exercised  in  producing 
California's  best  known  vintages  are 
now  being  employed  in  the  growing 
and  preparing,  for  home  consump- 
tion, of  these  pure,  unadulterated, 
fresh  grape  "juices"  that  are  absolute- 
ly free  from  unnecessary  sediment. 

Place  your  order  now  at  our  new 
modernly-equipped,  sanitary,  plant 
at  51  Broadway.  Kearny  Street  cars 
16  and  29  pass  our  door. 

Italian  Swiss  Colony 

51  BROADWAY 
San  Francisco 


Society 

(Continued  from  Page  19) 

The  bride  was  gowned  in  cream 
satin,  and  carried  a  shower  bouquet 
of  gardenias  and  lilies  of  the  valley. 
Her  only  attendant  was  a  bridesmaid, 
Miss  Mary  Henderson,  who  was  gown- 
ed in  orchid  georgette  and  carried  a 
bouquet  of  pale  pink  roses.  Mr.  Al 
Groskupf  acted  as  best  man.  Follow- 
ing the  ceremony  a  wedding  break 
fast  was  served  in  the  Roof  Lounge 
of  the  Clift  Hotel.  After  a  honey- 
moon spent  in  the  Southland,  the 
young  couple  will  make  their  home  in 
this  city. 

*     *     * 

Mrs.  R.  J.  Currey  and  daughter, 
Miss  Laura  Currey  of  Dixon,  who  are 
here  for  the  Opera  season,  are  estab- 
lished at  the  Clift  Hotel. 

Mrs.  Currey  is  a  member  of  the 
Opera  Association  and  a  frequent 
visitor  to  San  Francisco.  She  is  plan- 
ning several  informal  entertainments 
for  friends  here. 


Spaulding-for-Supervisor 

Jack  Spaulding,  candidate  for  su- 
pervisor, spoke  before  Presidio  Par- 
lor, Native  Daughters  of  the  Golden 
West,  at  Native  Sons'  Hall  Tuesday 
night.  He  told  them  of  some  of  San 
Francisco's  needs  and  what  he  would 
help  to  accomplish  if  elected  super- 
visor. 

"It  is  most  stimulating  to  see  what 
a  great  interest  women  voters  are 
showing  in  the  coming  election," 
Spaulding  said.  "It  augurs  well  for 
the  thoughtful  and  wise  choice  of 
those  who  will  lead  our  city  govern- 
ment." 


Toner  for  Supervisor 

New  industries  for  San  Francisco 
and  wisely  directed  efforts  to  bring 
them  here,  the  upbuilding  of  outlying 
districts  to  the  west  and  south,  the 
establishment  of  convenience  stations 
throughout  the  city  are  part  of  the 
program  Dr.  J.  M.  Toner  will  work  to 
accomplish  if  he  is  elected  supervisor 
November  8. 

Dr.  Toner  announced  his  platform 
Wednesday  night  at  a  large  and  en- 
thusiastic meeting  in  Judge  Thomas 
F.  Graham's  chambers  at  the  city 
hall.  He  not  only  stresses  the  need  of 
new  industries  in  San  Francisco  but 
urges  that  "wisely  directed  efforts 
must  be  made  to  induce  the  large 
eastern  manufacturers  to  locate  with- 
in our  boundaries."  Toward  this  end 
he  advocates  that  "cheaper  power 
and  cheaper  water  must  be  made 
available  for  them  and  to  this  end  I 
will  strive  to  bring  about  the  early 
delivery  of  Hetch  Hetchy  water  and 
power  .  .  .  ." 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c,  50c,  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES   ARRANGED 

Headquarters    for    Theatrical    People 

HATTIE    MOOSER  MINNIE    C.    MOOSER 


tj&uzu  JM^uudLu,  U?Wp& 


490  POST  ST.,  S.  F. 
GarAeld  234 
CLIPT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants*   Lunch   11   a.  m.   to   2  p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrcll  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Grays  tone    8 100 


Weekdays.   Luncheon   I  .75 

(11:30   to   2    p.  m.) 
Dinner.   Week   Days  &   Sundays   1.50 


No    visitor    Should    Leave    the    Ctftl 

Without    Dining   in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again   on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open    From 
11 :30    a.  m.    to    2  :00    p.  m. 

6  :30    p.  m.    to    8  :30    p.  m. 

Sundays       and       Holiday? 

4:10    to    S:30    p.m.    only 
CLOSED    EVERY    MONDAY 

Half    Block    from    Highway 


We   now  deliver   to  any  part  of  the   city — including  Sundays  and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    %SH    A.M.    TO    II  :M   P.M. 

Unsurpassed    Cuisine 

Hr*'''  ■    tB 

14-Mile   House 

I    \KI      1  FONII  VRDT 
Formerly   of   Golden   Gat*  Park   Casino 

CAROLINE  JONES 

a^KfV)^ 

Luncheon  is  served  from  11:30  to 

Vw1* 

2:30  and  Tea  from  3  to  5 

*TViU     ;v 

V/* 

Exclusive   use  of  room   for  club  dinners 

^Sr 

tr 

VM  Sutter  St.              Douglas  7118 

THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 
Gasoline  Oils  Sundries 


1140   GEARY   ST.      ^t^ 


TEL.   GRAYSTONE  4286 

Metal  Work  Apper- 
taining to  Automobiles 
— Oiy-Acetylen.  Weld- 
ing— Blacksmith  inc. 


AUTO  FENDER  AND  RADIATOR  WORKS 


$30,001)    I'rize   Contest.    Telephone  or   write 
for  particulars. 

La  Grande  &  White's  Laundry  Co. 


250  Twelfth  SI. 


PHONE   MARKET   SI6 
Peninsula   Phone  San   Mateo   1488 


San   Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Paritian   Dyeing   and   Cleaning 

5S3 

r..-t    Street 

San    Franci.ro 

In 

Virginia    Hotel 

Phone   Franklin 

2sii   ; 

For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AM)  BASEMENT 

.'-.7-239   MINN  \    SIKEET 
Bet.  3rd  and  4th 

Suitable  for  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

CORNWALL.  COLDWEI.L  &  BANKER 

51  Sutler  Street 


STAntiocb  Bridge 
to  Sacramento! 

1  TdyCL  this  route  next  time  you  go  to  Sacramento! 
Drive  up  through  the  tunnel  that  pierces  the  Berkeley 
Hills,  spin  across  the  rolling  land  of  Contra  Costa,  then 
over  the  mighty  Antioch  Bridge  where  it  spans  the  San 
Joaquin  River.  You  are  in  the  midst  of  the  richest 
agricultural  country  of  America.  The  pavement  leads  you 
atop  the  huge  levee  paralleling  the  Sacramento  River. 
Every  turn  brings  constantly  changing  vistas  as  you  speed 
along  for  mile  after  mile.  On  one  side  roll  the  placid 
waters  of.  California's  greatest  river;  on  the  other  green 
orchards  and  garden  lands  stretch  as  far  as  the  eye  can 
see.  If  time  permits,  you  will  enjoy  a  stop  at  Walnut 
Grove  and  Isleton  to  visit  the  quaint  Chinese  settlements 
for  which  these  river  towns  are  famous. 

PAVED  ALL  THE  WAY 

No  Traffic  Congestion  —  No  Delays  — The  Cool,  Quick  Way 

Autos,  60c  Passengers,  10c 

AMERICAN  TOLL-BRIDGE 
COMPANY 

Owners  and  Operators  of 
CARQUINEZ  BRIDGE  and  ANTIOCH  BRIDGE 


at  this 
Famous 
Hotel  in 

HOLLYWOOD 

End  your  trip  South 
fresno  at  tne  Hollywood 
Plaza.  Avoid  crowd- 
ed traffic.  Rest  up 
in  Hollywood  first. 
This  hotel  is  only  20 
minutes  from  busi- 
ness districts  and 
beaches.  Nearest 
your  friends  in  the 
residence  districts. 
Write  for  booklet  or 
wire  reservations. 


HOLLYWOOD 


^Hollywood  Plaza  Hotel- 

HOLLYWOOD    CALIF. 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — ManzanMlo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  Hie  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balloa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  hed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  Sit  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  hy  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  §350.  (This  price  does  not  include  berth 
and  meats  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco  ■ 
SS  VENEZUELA.  Octoher  8th;  SS  ECUADOR.  October  29th.  From  New 
York:   SS  ECUADOR,   September  21th;    SS   COLOMBIA,   October   22nd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cal. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 
SAN  FRANCISCO 


Saturday,  October  8,  1927 


/^s 


PRICE  10  CENTS 


LOS  ANGELES 


Does  San  Francisco  Need  a  Change 

to  Bossism,  Pool'Hall  Politics  and  a    J 
Machine 'Bossed  Police  Department   + 


MAYOR  ROLPH 

has  been 

Fearless 
In  bossed 
Dependable 
Constructive 


RETAIN  ROLPH 

and  Keep  Our  City  Growing 


8-70 


Patterned  After  the 

Largest  Locomobiles^^ 

The  larger  Locomobiles  always  have  been  set  apart  as  the 
standard  for  conservative  and  correct  beauty.  NOW — all  of 
these  exclusive  refinements  of  radiator,  hood,  and  body  lines 
have  been  incorporated  in  the  new  design  of  the  marvelously- 
different  8-70  "eight-in-line." 

$0  0  0  C^        *-■  for  the  fully  equipped  8-70  Sedan, 
in  San  Francisco  Brougham  or  Collapsible  Coupe  *  * 


230  FULTON  STREET 

Salon  of  the  Locomobile  Company 
of  California  *  Hemlock  3S00 


Home  Income  Property 

On  Russian  Hill 

FOR  SALE 

Modern  Apartment -Flats  —  Three,  Four  and  Five 

Rooms — Marvelous  Marine  View — Sheltered 

from  Winds  and  Fogs. 

1101  Filbert  Street, 

Cor.  Leavenworth 

Apply  to 

OWNER 

Room  101  —  268  Market  Street 
San  Francisco 


In  Marvelous 
Marin 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings—  5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room  101-268  Market  Street 
San  Francisco 


Established  July  20,  1856 


<§£$]   ^Jlllpl* 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
la  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,   PoBtoffice  as  second-class  matter.      London  Office:     Street  &   Co.,  30  Cornhill,   E.    C,   London,   England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  OCTOBER  8,  1927 


No.  41 


Travel  Tid-Bits 


By  Ernest  F.  Rixon 


PORTO  RICO— The  "rich  port"— was  founded  by 
Ponce  de  Leon  in  the  course  of  his  quest  for  the  mythical 
fountain  of  eternal  youth.  The  Casa  Blanca,  where  that 
romantic  explorer  dwelt,  still  raises  its  gleaming  white 
walls  above  the  waterfront  of  San  Juan,  the  island's 
capital.  In  the  foreground  is  the  fortress  of  Morro,  me- 
morial to  the  days  of  explorer  and  pirate.  Ashore  the 
scene  changes,  blending  Spanish  charm  with  American 
activity,  where  the  latest  thing  in  banking  houses  rubs 
elbows  with  shuttered  dwellings  and  churches  that  smell 
of  age  and  sanctity.  The  luxury  of  the  city  is  typified  by 
the  splendid  Condado-Vanderbilt  Hotel.  Outside  the  capi- 
tal, Porto  Rico  is  an  island  of  majestic  scenery. 

ST.  THOMAS  is  but  a  night's  sail  from  San  Juan.  This 
shy  little  island  was  once  under  the  Danish  flag,  but  now. 
in  consequence  of  the  exchange  for  it  of  $25,000,000.  it 
is  an  outpost  of  the  Stars  and  Stripes.  The  capital,  Char- 
lotte Amalia,  is  one  of  the  most  attractive  towns  in  the 
West  Indies.  Along  the  waterfront  runs  Charlotte  Ama- 
lia's  only  level  street.  Like  the  tropic  growth  of  the  hills, 
burgeoning  shops  where  Panama  hats  and  bay  rum  may 
be  cheaply  purchased,  burst  from  this  waterside  road, 
stretching  uphill  from  this  shopper's  garden  are  many 
steep  alleys  which  lead  to  the  vantage  points  above,  and 
at  one  of  these  elevations  is  an  old  fortress  tower  which 
legend  claims  to  have  been  the  lair  of  John  Teach,  the 
pirate  "Blackbeard,"  whose  violent  ways  have  delighted 
schoolboys  for  a  century. 

MARTINIQUE  lies  a  day's  journey  across  a  glittering 
topic  sea  from  the  Virgin  Islands.  At  Fort  de  France, 
port  of  the  "Queen  o(  the  Carihbees."  is  not  only  West 
Indian  splendor,  hut  also  history  in  the  shape  of  a  statue 
of  the  Empress  Josephine,  consort  of  Napoleon,  who  was 
born  on  the  island. 

Martinique  has  another  claim  to  fame  in  Mt.  Pole,  the 
Instructive  citizen  who  acquired  her  fame  without  leav- 
ing home  by  laying  waste  the  charming  little  city  of  St. 
Pierre  a  quarter  o(  a  century  ago. 

BRIDGETOWN,  BARBADOS,  is  the  personification  of 
industry  and  energy.  The  island — one  of  the  windward 
group— suggests  Bermuda  in  the  simplicity  of  its  land- 
scape. Unlike  many  of  the  West  Indies,  it  presents  great 
expanses  of  fertile  and  refreshingly  green  plains  to  the 
_.e  accustomed  to  volcanic  sharpness.  There  is  ancient 
ngton  College.  St.  John's  Church,  where,  curiously 
i.  is  buried  the  last  of  the  line  of  Creek  Christian 
Emperors.  Palaeologus:  and  Maxwell  House,  one  more 
in  the  enormous  line  of  places  visited  by  George  Washing- 
ton, who  was  in  Barbados  in  1751. 


TRINIDAD,  "the  Island  of  Humming  Birds,"  is  a  land 
where  cocoanut  plantations  and  fields  of  sugar  cane  are 
set  against  backgrounds  of  mahogany  trees,  groves  of 
tall  willowy  bamboo,  and  clusters  of  breadfruit,  orange 
and  nutmeg  trees. 

Port  of  Spain,  the  chief  town,  lies  within  the  steep 
Boca  del  Drago,  at  the  head  of  the  Gulf  of  Paria.  It  is  a 
cosmopolitan  city,  the  second  in  size  in  the  British  West 
Indies,  a  vivid  tropic  port,  in  which  Spaniards  and  Hindus, 
English  and  Tamils,  Hollanders.  Chinese  and  Scandina- 
vians make  up  the  throngs  which  give  it  color.  Sixty 
miles  from  Port  of  Spain,  near  Brighton,  is  that  strange 
phenomenon  Pitch  Lake,  from  which  comes  the  asphalt 
to  pave  half  the  world's  streets,  and  which,  like  some 
magical  lake,  is  never  emptied,  replacing  in  a  night  all 
the  pitch  dug  out  during  the  day. 

LA  GUAYRA,  VENEZUELA,  is  set  against  a  back- 
ground of  dark  mountains  which  seem  to  crowd  it  into 
the  sea.  The  capital  of  the  country  is  Caracas,  the  "City 
of  Eternal  June."  here  are  dwellings  of  every  conceivable 
hue,  making  rainbows  of  the  narrow  streets. 

CURACAO,  in  the  not  distant  day  when  revolutions  in 
Venezuela  were  almost  daily  affairs,  offered  a  convenient 
refuge  for  the  unsuccessful  aspirants  to  power. 

PANAMA  is  a  two  days'  sail  from  Curacao.  The  goal 
is  Cristobal,  the  port  of  Colon,  once  sharing  with  Fort 
Said,  the  reputation  of  being  among  the  world's  wicl 
places.  Due  to  its  proximity  to  Cristobal  and  the  watchful 
of  Uncle  Sam  its  evil  proclivities  have  lost  their 
force,  but  it  retains  a  fascination  still  in  its  narrow,  irreg- 
ular streets,  its  noisy  cafes  and  its  variety  of  strange 
people. 

JAMAICA.    The  magnificence,  the  subtly  splendid 
of  the  tropics,  felt   most  distinctly  in  Jamaica,  is  ines- 
capable.   A  climate  which  allows 
prodigious  size,  knowing  no  season,  in  utmost  ran- 
is strange  to  us.    On  the  island  are  thousand 
covered  to  the  last  inch,  fields  and  mountain- 
heavy,  gigantic  leaf  of  the  banana,  or  the  slender«  r  fronds 
of  the  cocoanut   palm.    At    work   are  count!- 
Hindus  and  natives,  in  rags  but  happy  an 
ting    the    great    green    bunches    with    their    1 
knives.    At  Kingston  and  Port  Antonio  we  fir 
fully  modern  hotels,  in  settings  rarely  equalled  : 
with  brilliant  gardens  surrounding  thi  m.    Truly  Jamaica 
is  an  epitome  of  the  Tropics. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


No  Opposition 

As  the  time  for  election  draws  close  it  becomes  quite 
apparent  that  there  is  no  real  opposition  to  Mayor  Rolph 
in  this  community.  This  is  all  the  more  strange  when  we 
consider  the  length  of  time  that  he  has  served  and  the 
almost  reckless  daring  which  he  has  at  times  shown  in 
defense  of  his  opinions.  If  we  take  his  attitude  on  the 
Wilcox  case  into  consideration,  we  must  agree  that  not 
many  political  candidates  would  dare  to  have  been  so 
determined  with  an  election  so  close. 

Taking  the  men  who  are  posing  as  candidates  for  the 
mayoralty  in  opposition  to  James  Rolph  Jr.  One  is  a 
mere  tool  of  a  political  machine  which  must  place  itself 
on  record  or  whimper  itself  into  extinction.  The  Finn- 
Graney  piece  of  political  furniture  is  however  an  antique 
and  fails  to  create  any  interest  on  the  part  of  the  mass  of 
the  people.  The  other  candidate  is  known  merely  as  a 
critical  sort  of  person,  interesting  enough  in  a  mild  way, 
and  in  his  way  a  useful  citizen,  but  not  of  the  calibre  of 
which  leaders  are  made  and  an  impossibility  for  a  metro- 
politan city  with  an  important  development  just  ahead. 

It  is  certain  that  none  of  us  are  willing  to  hand  over 
the  reins  of  the  city  to  a  political  boss.  We  have  had  some 
experience  with  gentlemen  of  that  kind  and  we  cannot  say 
that  we  like  it.  On  the  other  hand  we  cannot  endure  the 
thought  of  a  dilettante  critic  posturing  in  the  mayoral 
chair  in  times  of  stress  when  actual  faith  and  ready 
sagacity  become  essential  to  the  life  of  the  city. 

The  fact  is  that  the  people  have  already  made  up  their 
mind  that  there  is  but  one  candidate.  With  the  opposition 
so  poor  even  a  less  able  incumbent  would  be  safe.  It  is 
well  for  San  Francisco  that  we  have  probably  the  ablest 
and  most  widely  respected  mayor  in  the  world  today. 
We  should  be  idiots  to  part  with  him. 

"Suicide"  Ambition 

Secretary  Wilbur  of  the  Navy  says  that  while  he  is 
secretary  he  will  not  permit  the  department  "to  aid  and 
abet  any  man  who  attempts  to  commit  suicide."  This  was 
in  connection  with  the  request  of  Schlee  and  Brock  that 
the  Navy  place  a  beacon  in  the  Midway  Islands  to  guide 
them  on  their  trip  over  the  Pacific. 

The  two  aviators  appear  to  be  aggrieved  and  to  com- 
plain that  the  navy  did  not  co-operate  with  them  in  their 
venture.  They  have  no  real  grievance.  In  the  present 
state  of  aviation  development  it  can  hardly  be  expected 
of  the  government  to  go  on  record  as  favoring  the  at- 
tempts of  private  adventurers  to  accomplish  their  aims. 
To  do  so  would  be  to  make  the  government  a  partner  in 
the  enterprise  and  partially  responsible  for  the  ensuing 
disaster,  if  disaster  comes.  At  present  aviation  attempts 
are  private  and  the  aviators  must  take  their  own  risks. 

On  the  other  hand,  the  branding  of  flyers  as  ambitious 
for  suicide  is  hardly  the  right  attitude  for  a  person  con- 
nected with  the  national  defense.  These  attempts  may, 
in  the  long  run,  prove  to  be  of  the  greatest  importance 
in  the  development  of  what  will  undoubtedly  be  the  most 
important  means  of  transportation  in  the  future.  It  is 
true  that  there  have  been  some  lamentable  accidents  and 
that  good  lives  have  been  sacrificed.  But  there  is  no 
progress  without  such  sacrifices  and  it  is  to  the  glory  of 
the  race  that  men  are  found  ready  and  willing  to  take 
the  chance  of  death  in  the  pursuit  of  adventure. 


Trade  With  Latin  America 

At  last,  the  possibilities  of  trade  with  Central  and 
South  America,  on  a  large  scale,  are  beginning  to  attract 
the  attention  of  statesmen  in  Washington.  It  is  none  too 
soon.  Lem  Parton,  who  is  well  known  here,  points  out 
that  the  recent  long  distance  telephone  conversation  be- 
tween President  Coolidge  and  President  Calles  is  regard- 
ed as  being  of  great  significance  in  that  direction. 

The  fact  is  that  there  are  signs  that  Europe  is  likely 
to  enter  upon  a  tariff  policy  which  may  seriously  interfere 
with  the  market  of  a  great  portion  of  our  manufactured 
goods  and  it  becomes  necessary  to  look  for  fresh  markets. 
At  all  events,  it  is  pointed  out  that  there  is  a  large  in- 
crease in  interest  in  Latin  American  trade  and  that  no 
less  than  five  bureaus  have  been  formed  in  New  York  to 
deal  with  that  matter. 

As  a  collateral  activity  there  has  been  a  great  in- 
crease during  the  past  few  years  in  the  investment  of 
American  funds  in  Southern  securities.  Latin  American 
loans  which  totalled  but  §28,400,000  in  1919,  had  climbed 
to  §387,637,700  in  1926.  The  money  is  used  for  the  de- 
velopment of  hydro-electric  power,  mines,  railroads,  com- 
munication systems  and  industry. 

These  facts  show  that  the  Latin  American  countries 
are  fast  coming  into  the  system  of  what  we  call  "civilized 
countries."  This  means  a  great  increase  in  wealth  and  a 
consequent  demand  for  those  commodities  which  we  pro- 
duce. The  field  is  new  but  very  promising.  It  may  be 
that,  with  the  proper  development  of  trade  with  Latin 
America,  we  may  render  ourselves  independent  to  a  great 
extent  of  the  tariff  vagaries  of  European  nations  which 
are  naturally  jealous  of  our  great  prosperity. 


The  Mayor  and  Mr.  Wilcox 

There  can  be  no  doubt  of  the  correctness  of  the  position 
of  the  mayor  in  the  controversy  which  has  arisen  between 
him  and  the  supervisors  with  respect  to  the  appointment 
of  Delos  F.  Wilcox  as  expert  on  the  San  Francisco  rail- 
road question.  The  Mayor  hits  the  nail  right  on  the  head 
in  his  statement  that  Mr.  Wilcox  is  "an  enthusiast  on 
municipal  ownership;  but  this  is  no  longer  an  issue  in 
San  Francisco."  And  the  further  statement,  "The  physi- 
cal problems  should  be  clarified  by  engineering  experts  of 
the  greatest  skill  and  experience,"  is  equally  to  the  point. 

There  is  no  question  that  the  railroad  position  in  San 
Francisco  is  reaching  a  critical  point.  Franchises  are  i 
soon  to  lapse  and  the  situation  calls  for  the  best  knowl- 
edge and  the  clearest  thinking.  The  problem  is  an  en- 
gineering problem  and  it  is  not  a  matter  of  the  applica- 
tion of  a  theory  of  municipal  ownership.  To  muddle  it 
by  the  consideration  of  the  abstract  question  is  to  render 
it  still  more  perplexing.  It  is  a  practical  question  which 
calls  for  a  practical  solution. 

Practical  questions  are  not  to  be  solved  by  the  rhetori- 
cal oratory  which  supervisors  are  unfortunately  too  prone 
to  employ  in  their  efforts  to  tickle  the  ears  of  the  masses. 
This  heated  atmosphere  should  be  shunned  by  those  who 
wish  to  arrive  at  sane  and  right  decisions  on  the  railroad 
question.  In  reality  the  affair  is  not  political  at  all.  It  isl 
a  question  of  scientific  calculation  and  justice.  And  such 
questions  are  not  political,  they  are  distinctly  engineering 
questions. 


Dctober  8,  1927  THE  SAN  FRANCISCO  NEWS  LETTER  S 

Local  News  of  the  Week  at  A  Glance 

For  Those  Away  From  Home 

Marriage  certificates  issued  in  San  Francisco  during  Disbursements  of  more  than  §130,000  during  July, 
ieptember  exceeded  by  200  the  number  issued  last  Sep-  August  and  September  were  paid  out  to  retired  city  em- 
ember,  ployes  of  San  Francisco. 


The  Southern  Pacific  and  Great  Northern  will  purchase 
i  site  in  Klamath  Falls,  Oregon,  for  a  joint  freight  ter- 
ninal,  it  was  recently  announced. 


Father  Ricard,  of  Santa  Clara,  "Padre  of  the  Rains," 
predicts  October  as  a  month  of  alternate  smiles  and 
irowns.  He  does  not  predict  anything  like  a  storm  until 
;he  middle  of  this  month. 


Plans  for  Columbus  Day  on  October  12,  to  commemor- 
ite  the  435th  anniversary  of  the  discovery  of  America, 
with  a  pretentious  program,  now  are  being  made. 


California  is  economically  sound.  A  compilation  of  sta- 
tistical data  over  a  sixteen  year  period  shows  that  Cali- 
fornia's net  industrial  income,  including  agriculture, 
lumbering,  fishery  products  and  value  added  by  manu- 
facturing, has  increased  from  §513,657,000  in  1009  to 
P2,147,  501,000  in  1925. 


A  vigorous  drive  against  illegal  motor  vehicle  lights 
will  be  started  immediately  by  the  chief  of  the  California 
Division  of  Motor  Vehicles,  it  is  announced.  The  Califor- 
nia Public  Safety  Conference  will  co-operate  with  him  in 
the  drive.  Every  automobile  and  motor  truck  must  have 
two  headlights  during  the  period  one-half  hour  after 
■inset  until  one-half  hour  before  sunrise.  Six  types  of 
lights  are  defined  in  the  law:  headlights,  spotlights,  tail 
lights,  auxiliary  lights  and  clearance  lights. 
*      *      * 

What  is  considered  to  be  one  of  the  greatest  regattas 
ever  held  on  the  Pacific  Coast,  took  place  during  this  past 
week  at  Stockton,  to  celebrate  Congressional  authoriza- 
tion   ,.1'   the   (6,000,000   Stockton    deep   water   and    inland 

fcrbor  project.   Diving  and  swimming  contests  by  some 

of  the  most   famous  local  champions,  and  boat  races  were 
the  main  features  of  the  program. 


Our  newly  created  State  Tax  Commission,  meeting  at 
the  Capitol  for  the  first  time,  went  on  record  as  being 
opposed  to  making  any  change  in  the  Federal  tax  laws 
that  would  react  on  California's  State  tax  system.  This 
move  was  aimed  at  certain  Kastern  organizations  that 
are  seeking  the  indorsement  of  California  legislators  in 
..  move  to  urge  Congress  to  repeal  the  Federal  inheritance 
tax.  leaving  the  field  of  estate  taxation  solely  to  the 
Bates. 


The  Associated  Charities,  with  the  help  of  other  charit- 
able institutions,  maintained  eight  San  Francisco  families 
luring  the  training  period  by  the  state  re-educational  and 
vocational  department.  Two  men  in  the  building  trades, 
incapacitated  by  accidents,  were  taken  in  charge  and  edu- 
cated as  draftsmen  and  blue  print  men.  A  bouse  painter 
has  been  retrained  as  an  automobile  painter,  where  he 
loes  not  have  to  climb  ladders. 


Municipal  Railway   receipts  for  the  week  ending  Oc- 
tober 1.  total*  15. 


The  annual  event  of  San  Francisco  Lodge  No.  26,  Loyal 
Order  of  Moose,  the  Mardi  Gras  Ball,  to  be  held  in  the 
Auditorium,  October  15,  promises  to  have  an  attendance 
of  10,000,  so  it  is  announced. 


Registration  of  women  for  the  first  time  in  San  Fran- 
cisco history  went  over  the  100,000  mark  during  the  l#st 
week,  according  to  Registrar  Zemansky. 

*  *     * 

Farmersville  claims  the  oldest  big  game  hunter  in  the 
State,  this  hunter  being  a  woman.  Mrs.  M.  L.  Mason 
a  few  days  ago,  applied  at  Exeter  for  a  hunting  license 
and  for  two  deer  tags,  giving  her  age  as  75  years.  She 
expects  to  bring  back  the  limit  of  deer. 

*  *     * 

The  annual  charity  rummage  sale,  held  each  year  by  a 
group  of  society  women,  will  take  place  October  14  in  the 
Civic  Auditorium,  and  treasure  chests,  wardrobes  and 
attics  are  being  turned  topsy  turvey  these  days  to  find 
some  superfluous  finery  or  trim  tailleurs  with  which  to 
delight  the  less  fortunate. 

*  *     * 

The  Republican  National  committeemen  are  dividing 
their  sentiment  among  four  cities — Cleveland,  San  Fran- 
Minneapolis  and   Detroit,  in  connection  with   the 
meeting  place  to  be  chosen  for  the  1928  national  conven- 
tion. 

*  *     * 

Early  next  summer  will  see  the  institution  of  an  air 
line  from  San  Francisco  to  Chicago:  the  ships  to  be  flown 
by  the  Boeing  Air  Transport  Company.  Inc.  of  this  city. 
Three  twelve-passenger  air  liners  designed  to  be  more 
airworthy  and  offer  more  comforts  than  any  yet  pro- 
duced in  Europe  or  America,  will  be  in  service. 

*  *     * 

Thursday  of  this  week  saw  the  first  ground  turned  for 
construction  of  the  new  |2,000,000  Fox  Theater  on  the 
Market  street  gore  block,  bounded  by  Market,  Hayes 
and  Polk  streets.   Mayor  Rolph  officiated.     . 

»     *     * 

A  1ms  service  over  Silver  avenue  from  Mission  si 
to  San  Bruno  avenue,  to  meet  the  demand  of  the  Mission- 
la  district,  run  by  the  Market  Street  Railway  Com- 
pany, was  inaugurated  last  Thursday  morning  with  a 
parade  starting  from  Mission  street  and  Silver  avenue 
and  proceeding  to  the  Portola  district,  where  numerous 
-  were  made. 

*  •     • 

The  Redwood  Empire  Association  held  its  seventh  an- 
nual meeting  Friday  in  Santa  Rosa.    Today  (Saturday* 
aion  will  depart  from  the  Occidental  Hotel  in 
Santa  .  a  six  day  tour  of  the  Redwood  Empire 

counties.  Representatives  from  the  California  Develop- 
ment Association,  the  San  Francisco  Convention  and 
Tourist  League,  the  S.  F.  Chamber  of  Commerce.  Califor- 
nians  Inc..  and  the  Better  Business  B  ke  on  the 

subje.  st  to  their  ht  iking,  the 

advancement  of  California  and  it 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


ocier 


By  Antoinette  Arnold 


Handsome  Luncheon  for 
Lovely  Bride 

Surely  no  bride,  anywhere,  was  ever 
given  a  more  attractive  luncheon  than 
the  memorable  event  in  compliment 
to  Mrs.  LeRoy  Linnard,  a  beautiful 
June  bride,  wife  of  the  manager  of 
the  Fairmont  Hotel. 

Mrs.  D.  M.  Linnard,  of  Pasadena 
and  San  Francisco,  wife  of  the  promi- 
nent hotel  man,  whose  name  is  held 
in  high  esteem  through  national  and 
international  hotel  life;  and  Mrs.  Le 
Roy  Linnard,  her  daughter-in-law, 
presided  jointly  as  hostesses  at  the 
reception  and  luncheon  last  Wednes- 
day week. 

Guests  were  received  in  the  charm- 
ing laurel  court  of  the  Fairmont.  The 
luncheon  took  place  in  the  mirrored 
grey  room,  exquisitely  decorated  for 
the  occasion. 

Round  tables,  placed  at  various 
points  in  the  room,  were  artistically 
decorated  with  the  season's  rarest 
blossoms,  tumbling  baskets  of  gor- 
geous blue  flowers,  radiant  autumn 
dahlias  of  vari-hued  varieties,  and 
roses,  adding  luster  of  matching  col- 
ors, presented  a  picture  of  loveliness. 
In  fact,  the  entire  scene  resembled  a 

magnificent  painting. 
*     *     * 

Gracious  Hostesses 

Mrs.  D.  M.  Linnard  sat  at  one  of 
the  large  round  tables,  and  Mrs.  Le 
Roy  Linnard  presided  at  an  adjacent 
table  with  guests. 

In  the  center  of  the  room  stood  a 
pedestal  of  flowers  surrounded  by 
palms  and  in  each  corner  of  the  room 
were  similar  floral  and  shrubbery  ar- 
rangements. 

While  guests  were  entranced  with 
the  lovely  scene,  spreading  like  a 
picture  before  them,  it  was  really  the 
graciousness  of  the  hostesses  which 
will  make  that  particular  luncheon 
ever  remain  a  pleasant  memory,  in 
addition  to  the  magnetic  beauty  of 
each  detail. 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast   Highway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or  write  for  reservations   on   your 
next  trip  south 


MRS.  B.  M.  BREEDEN 

True  Aristocrats 

Mrs.  D.  M.  Linnard  wore  an  elegant 
gown  of  softly  toned  chiffon,  subdued 
browns  and  autumn  shades  blended  in 
its  texture,  a  graceful  strand  of  the 
material  falling  from  her  left  shoul- 
der. Her  hair  was  especially  fetch- 
ing, and  there  was  the  air  of  the  true 
aristocrat  about  this  lovely  lady. 

Mrs.  LeRoy  Linnard,  the  bride, 
with  her  blue-blue  eyes  and  blonde 
hair,  certainly  did  look  like  a  picture. 
She  wore  an  exquisite  chiffon  gown 
of  the  very  softest  pastel  tones  and 
with  her  gown  there  was  worn  a  clus- 
ter of  her  favorite  flowers,  lilies-of- 
the-valley,  fastened  just  below  the 
left  shoulder. 

The  charm  and  modish  simplicity 
of  both  hostesses  was  indeed  a  crit- 
erion of  the  born  aristocrat! 

In  fact,  the  luncheon,  in  its  ex- 
quisite completeness  was  like  the  ful- 
fillment of  some  cherished  ideal. 


Bungalow   Home 

Mrs.  D.  M.  Linnard,  who  spends 
most  of  her  time  in  Pasadena,  where 
she  has  a  homelike  bungalow  in  the 
grounds  of  the  Huntington  Hotel, 
often  comes  to  San  Francisco  where 
she  has  many  friends  who  welcome 
her  at  her  other  home  here  at  the 
Fairmont. 

Mr.  and  Mrs.  Le  Roy  Linnard  will 
soon  occupy  their  bungalow,  now  be- 
ing built  on  top  of  the  Fairmont, 
where  a  view  of  unsurpassed  range 
and  beauty  is  to  be  obtained  from 
their  cottage  windows. 


Women  Leaders  Chosen 
For  Travel-Trade  Show 

Mrs.  W.  D.'Egilbert,  director  of  the 
Women's  division  of  the  Pacific  For- 
eign Trade  and  Travel  Exposition,  has 
appointed  her  chairmen  who  will  aid 
in  making  for  the  great  success  of  the 
exposition,  to  be  held  in  the  Expo- 
sition Auditorium,  November  11  to 
20,  with  leaders  of  many  nations  par- 
ticipating. 

Mrs.  D'Egilbert's  chairmen  are  as 

follows : 

*     *     # 

General  Committee 

General  Committee — Mrs.  Edward 
Dexter  Knight,  Mrs.  J.  E.  Butterfield, 
Mrs.  Marie  Pernau  Walsh,  Dr.  Susan 
H.  Hamilton,  Mrs.  Mary  Dey  Bolde- 
mann. 

Decorations  —  Mrs.  William  H. 
Weilbye. 

Conventions — Mrs.  Harry  Kleugel. 

Speakers'  Bureau — Mrs.  Frederick 
H.  Colburn. 

Foreign  Trade  Hospitality  —  Mrs. 
Maude  Hard-Ballance. 

Woman's  Board — Mrs.  Edward  C. 
Wright. 

Consular  Committee — Mrs.   Gerald 
Campbell. 
Art,  Publicity,  Special  Events 

Mrs.  D.  E.  F.  Easton  has  special 
events.  Mrs.  Edith  Smith,  art;  Miss 
Matilda  Rosenfeld  and  Josephine  Wil- 
son, publicity ;  Mrs.  Elizabeth  Dren-' 
dell,  American  Legion  Day,  Mrs. 
Carl  H.  Wisewell,  education.  Music 
Committee — Mrs.  Edward  R.  Place, 
chairman ;  Mrs.  Helena  Munn  Rede- 
will,  Mrs.  Francesca  Vallejo  McGet- 
tigan. 

*         X         * 

Woman's  Board 

Mrs.  Edward  C.  Wright,  president 
of  the  Woman's  Board,  will  be  aided 
by  the  following  prominent  women: 
Mrs.  Phillip  E.  Bowles,  first  vice- 
president;    Mrs.    William    Hinckley 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


October  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Taylor,  second  vice-president;  Mrs. 
Charles  W.  Slack,  third  vice-presi- 
dent ;  Miss  Laura  L.  McKinstry, 
fourth  vice-president;  Mrs.  Gaillard 

Stoney,  honorary  secretary. 

*  *     * 

Special  Days 

During  the  Foreign  Travel  and 
Trade  Exposition  there  will  be  special 
days  under  the  supervision  of  leaders 
well  known  here,  as  follows:  Armis- 
tice Day,  Mrs.  William  D'Egilbert, 
Mrs.  Edward  R.  Place  and  the  Wom- 
an's Board  of  the  Panama  Pacific  In- 
ternational Exposition.  American 
Legion  Day,  November  12,  Mrs.  Eliza- 
beth Drendell;  National  and  Service 
Clubs  Day,  November  13.  Wives  of 
the  club  presidents  and  appointed  rep- 
resentatives,   Mrs.    E.    W.    Wilson, 

chairman. 

*  *     * 

Woman's  Day 

Woman's  Day — Mrs.  W.  W.  Green, 
director  general ;  Mrs.  J.  E.  Butter- 
field,  chairman.  Reception  commit- 
tee, all  Federated  Club  presidents  and 
presidents  and  committees  from  all 
women's  organizations,  November  14. 

Latin-American  Countries  Day,  No- 
vember 15 — Wives  of  consuls  of  Lat- 
in-America and  Mrs.  B.  C.  Bremer. 

French,  Italian  and  Southern  Eu- 
rope Day,  November  16 — Wives  of 
consuls  of  France  and  Italy  and  Miss 
Anna  Stephanatos,  for  Greece. 

British  Empire  Day 

British  Empire  Day,  November  17 
—Mrs.  Gerald  Campbell,  Mrs.  Maude 
Hardy-Ballance,  Mrs.  Cain,  Mrs.  Mus- 
grave. 

Germany  and  Central  Europe,  No- 
vember 18— Dr.  Emil  Wiehl,  Miriam 
Margaret  Krsak,  Czecho-Slovakia ; 
Mrs.  A.  S.  Musante,  Jugo-Slavia ;  Mrs. 

H.  W.  Glensor,  Latvia. 

*  *     * 

International  Day 

International  Day,  November  19 — 
International  Education  Club.  Miss 
Edna  Houston,  president;  Mrs.  Alice 
Wilson.  Miss  Irene  Applas,  general 
reception  committee;  Mrs.  George  A. 
McGowan,  president  International 
Salon  of  Art.  chairman. 

Oriental  Day.  November  20 — Rus- 
sia and  Northern  Europe — Mrs.  Ali- 
ening Kung,  Mrs.  Ichitaro  Shibata, 
Mrs.    Finn    Lund.    Mrs.    van    Coenen 


Park  Lane  Maisonnettes 

.i   to  B   Rooms   with   2  to  .*>    Paths 

Magnificent  view.     Every  service,  from 
doorman   to  relet,    Furnished  or  un- 
furnished.   Garaire.   Class  A  steel 
frame  building. 

ttltt"  htt  tttt  ttffi«ct  •/   4  mtnsKm  witk 
:«   apcrtmtnt    I 

PARK     LAMB      IPABTMBNTS 

1190  Sacramento   Street 
Diagonally    Arroaa  from   Hotel   Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff :   From   $4   per  day 


Torchiana,  Mrs.  C.  Furst  Smith  and 
wives  of  consuls  of  the  various  coun- 
tries; Mrs.  B.  E.  Grace,  Mrs.    Dan 

Sweeney,  Indo-China. 

*  *     * 

Reception  Committee 

General  Reception  Committee  — 
Mrs.  N.  Lawrence  Nelson,  chairman ; 
Mrs.  George  A.  Mullin,  Mrs.  Kath- 
leen Byrne,  Mrs.  Lillian  Harris  Coffin, 
Mrs.  Charles  M.  Stern,  Mrs.  Alice 
Price,  Mrs.  Elizabeth  W.  Latham, 
Miss  M.  Cofferato.  Mrs.  Laurel  C. 
Bias,  Mrs.  A.  W.  Stokes.  Mrs.  Marie 
Pernau  Walsh,  Mrs.  W.  W.  Rednell, 
Mrs.  A.  E.  Curtis.  Miss  Marie  Louise 
Olsen.  Mrs.  F.  0.  McColloeh.  Mrs. 
Reigelhuth,  Mrs,  .Josephine  Swan 
White,  .Mrs.  Genevieve  Hailey,  Mrs. 
William  MaePherson  Fitzhugh,  Miss 
K.  Jewell  Perrin.  Mrs.  John  Victor 
Gaily. 

There  is  every  reason  to  predict  a 
most  successful  exposition  reminding 
us  of  the  wonderful  days  of  1915. 
when  San  Francisco  was  the  "center 
o(  the  world." 

Mrs.  W.  D.'Egilbert,  honorary  di- 
r.  has  an  able  and  efficient  sec- 
retary assisting  her  in  the  big  and  in- 
teresting task  of  making  the  Travel 
and  Trade  Exposition  successful.  She 
is  Miss  Ada  Teitel.  secretary  of  the 
executive  committee  of  Woman's  Par- 
ticipation. 

*  *     * 

Mark  Hopkins  Stages 
Days  of  Old  Spain 

Days  of  olden  Spain  will  be  brought 
to  life  the  night  of  October  11.  in 
Peacock  Court  and  the  Room  of  the 
Dons  at  the  Hotel  Mark  Hopkins. 
That  witchery  brewed  of  the  gay 
rattle  of  castanets,  the  dashing  verve 
of  a  red  rose  correctly  placed  in  a 
senorita's  dusky  hair,  soft-strumming 
guitars  and  music  shot  with  the  tires 
of  human  emotions,  will  bind  society 
in  its  spell. 

For  that  night  will  mark  a  decided 
innovation  in  San  Francisco  enter- 
tainment.  "Spanish  Night"  titles  the 


affair — first  of  a  series,  collectively 
known  as  "Fates  of  the  Nations." 

Interior  decorators  are  transform- 
ing Peacock  Court  and  the  Room  of 
the  Dons  into  a  typical  Spanish  at- 
mosphere. 

Senor  Aguuero  will  present  an  elab- 
orate, colorful  "Fantasia  Espanola," 
for  which  he  has  engaged  a  special 
company  of  artists. 

Card  Party  for 
The  Children 

Society  is  interested  today  in  the 
card  party  which  is  to  be  given  at 
the  Fairmont  Hotel  for  the  benefit  of 
the  fund  for  the  school  for  subnormal 
children. 

Mrs.  B.  M.  Breeden,  president  of 
the  San  Francisco  Archdiocesan 
Council  of  Catholic  Women,  and  her 
constituents  haVe  received  reserva- 
tions for  more  than  two  hundred 
tables  in  the  gold  ballroom  and  the 
red  room  where  the  pretty  tables  will 
be  placed  for  the  card  games. 

Mrs.  Breeden  has  just  been  re-elect- 
ed to  the  office  of  president  and  it  re- 
quired a  change  in  the  constitution 
and  by-laws  in  order  to  again  place 
the  same  executive  at  the  head  of  the 
organization.  Her  able  work  and  the 
widespread  activities  of  the  council 
have  been  the  urge  which  loyal  work- 
ers placed  before  her  that  she  might 
still  "carry  on"  the  noble  work. 

*     *     * 
Hostesses 

Prominent  among  the  leaders  in 
this  work  are  the  active  members 
who  will  preside  at  card  tables  and 
who  will  gladly  receive  more  reserva- 
tions from  those  who  wish  to  enjoy 
a  game  and.  at  the  same  time  helping 
a  most  deserving  and  worthy  cause. 
II.  re  are  some  of  the  names  of  com- 
mittee chairmen  and  hostesses:  Mes- 
dames  John  Cunningham.  Eugene 
Conlin.  P.  Bannan.  Oscar  Mansfeldt. 
Neil  Henry.  Leo  Merle.  Edward  Kiel. 
A  S.  Musante.  W.  S.  Millerick.  Arthur 
Sherry,  Frank  Silva.  W.  H.  Wilson, 
J.  J.  6'Toole.  Daniel  F.  Murphy.  J.  C. 
Mclnerney,  E.  E.  Rossi.  Arthur  Mit- 
tendorf,  6.  Paulson.  W.  J.  Kilgariff. 
(Continued  on  Pace  lfi) 


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THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


Pleasure's  W^nd 


OBEY   NO   WAND  BU7  PLEASURE'S 

Tom  Moore* 


Theatre  Arts  Club 

The  fourth  season  of  the  Theatre 
Arts  Club,  Inc.  of  San  Francisco, 
under  the  able  direction  of  Tahna- 
Zetta  Wilbur,  has  added  considerably 
more  laurel  to  its  splendid  record. 

This  past  week  the  Theatre  Arts 
Club  presented  four  excellent  plays 
in  the  Community  Theater,  Sutter 
and  Mason  streets,  carrying  to 
fruition  its  aim  in  the  intelligent  pro- 
duction of  significant  plays  intended 

for  audiences  of  mature  mentality. 
*     *     * 

Drums  of  Oude 

A  play  by  Austin  Strong,  "The 
Drums  of  Oude"  was  the  first  of  the 
group  of  four  plays  by  the  Theatre 
Arts  Club,  Tuesday  evening,  Sep- 
tember 27,  with  incidental  music  by 
Cyrus  Trobbe.  Those  who  took  the 
leading  parts  were:  Satan  Stone, 
Morton  Grey,  Edward  Steffen,  Art 
Chabot,  Sante  Quattrin,  Madaliene 
Sheenan. 

Alexander  Cameon  played  the  bag- 
pipes. 

*  *     * 

"Hanging  and  Wiving,"  a  passage 
in  the  lives  of  a  girl  and  a  woman, 
by  J.  Hartley  Manners,  had  for  its 
star  players  Katherine  C.  Creary, 
Marion  E.  Garthorne,  Evelyn  Hines 
and  William  S.  Lord,  all  of  whom 
essayed  their  roles  with  fine  skill. 

"The  Delta  Wife,"  the  act  which 
won  one  of  the  Samuel  French 
awards  at  the  fifth  annual  Little 
Theatre  Tournament  in  New  York  in 
May  of  this  year  and  which  was 
written  by  Walter  McClennan  was 
played  in  histrionic  intelligence  by 
J.  Philip  Nathan  and  Talma-Zetta 
Wilbur,  there  being  the  two  roles  in 
this  play  of  levee  life  in  a  far  south- 
ern state. 

*  *     * 

Comedy  Play 

"One  of  Those  Things,"  a  comedy 
by  George  Kelly,  was  the  fourth  play 
of  this  group  played  by  the  company 
comprising  the  Theatre  Arts  Club 
with  Robinson  Farnsworth,  James  J. 
McCormick,  Alyce  Marean,  Leta 
Schwartz  and  August  Dellepiane  in 
the  cast. 

The  next  production  by  these  play- 
ers is  scheduled  for  the  evening  of 
Tuesday,  October  25,  and  the  dramas 
offered  will  be  of  the  same  high  stand- 
ard. 


By  Josephine  Young 

Capitol 

Marjorie  Rambeau  received  a  rous- 
ing welcome  upon  her  return  to  San 
Francisco  in  the  splendid  drama  of 
mother  love  entitled:  "The  Pelican," 
based  upon  the  legend  that  a  mother 
pelican  gives  up  its  life-blood  when 
needed  for  her  young. 

The  story  of  "The  Pelican"  pro- 
vides dramatic  moments  of  high  and 
appealing  tension  and  serves  as  a 
superior  vehicle  for  the  talented  Mar- 
jorie Rambeau,  giving  her  emotions 
full  range  and  registering  anew  her 
place  as  an  outstanding  star  on  the 
legitimate  stage. 

She  looks  charming  as  the  young 
mother  of  20  in  the  first  act.  She  is 
indeed  as  handsome  as  the  mother  of 
38,  when  life  with  its  turmoil  has 
mellowed  her  wonderful  nature  and 
revealed  the  depths  of  character  the 
story  presents.  Marjorie  Rambeau 
also  exhibits  the  power  of  repression 
when  she  leaves  a  strong  scene  en- 
tirely to  the  male  players  in  the  com- 
pany to  whom  honors  belong.  Mar- 
jorie Rambeau  has  been  classified  by 
critics  throughout  the  country  as  one 
of  the  very  first  American  actresses, 
her  part  of  the  mother  in  "The  Peli- 
can" giving  renewed  proof  of  her  art 
and  her  rightful  place  as  a  star  of  the 
first  rank. 

The  production  is  carried  out  in 
every  detail  to  artistic  fulfillment,  and 
Miss  Rambeau's  supporting  cast  is 
excellent. 

Allen  Vincent  plays  the  role  of  the 
boy  and  wins  his  audience  by  his 
naturalness  and  dramatic  intelligence. 
Richard  Lancaster  takes  the  part 
of  the  husband.  Herbert  Hayes,  Zef- 
fie  Tilbury,  bring  added  distinction  to 

the  roles. 

*     *     * 

Lurie 

"Oh  Kay"  comes  to  the  Lurie  Thea- 
ter Monday  night,  October  10,  with 
Elsie  Janis  and  her  company  pre- 
senting the  musical  comedy  that  had 
a  season's  run  in  New  York. 

Guy  Bolton  and  W.  G.  Wodehouse 
are  responsible  for  the  book  and  offer 
a  comedy  which  is  sure  to  bring  satis- 
faction to  those  who  wait  for  musical 
comedies  of  high  caliber.  Comedy 
roles  are  taken  by  James  Donlan, 
John  Roche  and  Jimmy  demons  sur- 
rounded by  a  company  of  one  hundred 
clever  singers,  dancers  and  mirthful 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Pies."  Henry  Duffy  presentation  of  John 
Golden  s  eomedy.  May  Buckley  and  Emerson 
Treacy    in    the    cast. 

Columbia,  Eddy  nr.  Powell 

"The  Pelican,"  human  drama  starring  Mar- 
jorie   Rambeau. 

Curran,  Geary  nr.  Mason 

"Gay  Paree,"  musical  and  dancing  production 
with    Chic   Sale   and   a   chorus   of   159. 

Lurie,  Geary  nr.  Mason 

"Oh  Kay,"  musical  comedy  featuring  Elsie 
Janis  opening  Monday  night. 

President,  McAllister  nr.  Market 

"What  Anne  Brought  Home,"  Henry  Duffy 
comedy  with  Earl  Lee  starred  in  the  role  of 
the    comedian. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Ned    Wayburn's    Buds    of    '27;     Harry    Kahne, 
George    McClellan    in    comedy. 
"The    Prince    of    Head  waiters,"     Lewis    Stone, 
screen    star. 

Orpheum,  O'Farrell  nr.  Powell 

Al  Shean.  Miss  Lynn  Canter.  "Business  Is 
Business."  Dancing  Venus  "Marietta."  Jessie 
Maker.  William  Bedford  Co.  McCarthy  Sis- 
ters.    Two   Harlequins. 

Pantages,  Market  at  Hyde 

Sophie   Tucker  coming  Saturday    with   her   new 

bag    of    runny    tricks. 

Vaudeville    acts,    screen    features,    specialties. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Musical    show — pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Magic  Flame,"  Ronald  Colman  and 
Vilma    Banky.     Gino    Sever!    music. 

Cameo,  Market  opp.  Fifth  street 

Tom  Mix  in  "K  and  A.  Train  Rohhery."  Sat. 
Sandow.  police  doc.  in  "Coll  of  the  Wilder- 
ness."  Sun.  and  Mon. 


Casino,  Ellis  at  Mason 


Sat..  "Devil's  Dice"  and  "Eyes  of  the  Totem." 
Sun.,  Mon..  "The  Nervous  Wreck"  and  "Fools 
of  Fashion."  Tues.,  Wed.,  "Rose  of  the 
Bowery"  and  "Hey!  Hey!  Cowhoy!"  Thurs., 
Fri.,   "Michael   Stroffoff." 

Granada,  Market  at  Jones 

Marion  Davies  in  "The  Fair  Co-ed."  Frank 
Jenks    and    his    hand. 

Imperial,  Market  St.  op.  Jones 

Harry  Langdon  comedy,  "His  First  Flame." 
Hermie   King    and    his   band. 

St.  Francis,  Market  bet.  5th-6th. 

Lillian  Gish  and  Norman  Kerry  in  "Annie 
Laurie." 

Warfield,  Market  at  Taylor 

"American  Beauty."  Wallace  Irwin  story  fea- 
turing Billie  Dove  and  Lloyd  Hughes.  Return 
of    Walt    Roesner. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Harrison  Ford,  Phyllis  Haver.  "No  Control." 
SaL  Joseph  Schildkraut,  "His  Dog."  Sat. 
Clara    Bow,    "Rough    House    Rosie."    Son. 


October  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


players.  Music  in  the  comedy  scenes 
:omes  from  Gershwin  brothers, 
3eorge  and  Ira,  whose  names  are 
lynonymous  with  success. 

"Twinkle,  Twinkle"  now  attracting 
)ig  houses  will  have  its  final  per- 
'ormance  at  the  Lurie  Theater  this 
week.  It  features  Nancy  Welford  and 
Joe  Brown  and  Flo  Lewis  and  is  too 
good  to  miss ! 

President 

Anne's  mother  sent  her  out  to  buy 
two  yards  of  crepe  de  chine  and  she 
came  back  with  a  husband.  That  is 
what  started  all  of  the  excitement  in 
'What  Anne  '  Brought  Home,"  the 
unique  comedy  at  the  President.  It 
starts  its  second  week  at  the  matinee 
Sunday. 

Leneta  Lane  makes  Anne,  a  wist- 
ful, resourceful  young  woman.  Rob- 
ert Adams  is  good  as  the  diffident, 
but  ever-willing  husband.  Earl  Lee 
is  a  riot  as  the  cantankerous  "Uncle 
Henry."  His  is  the  real  fun  making 
role  in  the  piece.  Thomas  Chatterton 
is  his  reliable  self  as  the  father  of 
the  household.  Dorothy  LaMar  plays 
the  mother  with  considerable  clever- 
ness. A  part,  created  for  laugh  mak- 
ing purposes  is  that  of  the  boastful 
Hardcastle,  very  well  done  by  Ken 
Browne.  Joan  Warner  and  Claire 
Brandt  are  interesting  as  Anne's  sis- 
ters and  Charles  Edler  completes  the 
cast  in  the  part  of  J.  T.  Raymond. 
Henry  Duffy  deserves  commendation 
for  the  production  which  has  been 
cleverly  executed  under  the  direction 
of  Walter  Gilbert. 

*     *     * 

Alcazar 

"Pigs,"  Henry  Duffy's  latest  Alca- 
zar attraction,  is  a  quaint  play.  The 
title  gives  no  hint  of  its  value  as  one 
of  the  most  enjoyable  comedies  of 
the  season.  But  the  outbursts  of 
laughter  throughout  the  play  have 
not  been  equalled  at  the  O'Farrell 
street  theater  in  many  months. 

May  Buckley,  adored  bjf  San  Fran- 
ciscans, gives  a  capital  portrayal  of 
the  mother.  Helen  Keers'  characteri- 
zation of  grandma  is  splendid  as  is 
everything  she  dofes.  Edward  C. 
Brooks  gets  his  share  of  the  laughs 
as  "Uncle  Hector."  Others  in  the  com- 
pany include:  William  Maeauley.  Zeda 
Reed,  Kenneth  Garnet  and  Henry 
Cauliisens. 

»      *      * 

Orpheum 

One  promising  program  of  the 
present  season  will  be  offered  at  the 
Orpheum  Theater  for  the  week  lie- 
ginning  Saturday  matinee  when  Al 
Bhean,  half  of  the  celebrated  team  of 
Gallagher  and  ShefUl,  and  Miss  Lynn 
Canter,  prima  donna  of  the  Green- 
wich Village  Follies,  offer  a  new  act 


entitled  "Business  is  Business,"  also 
Jack  Laughlin's  Dancing  Venus, 
"Marietta,"  with  a  large  company  in- 
cluding Ray  Williams,  Gardener 
Reece,  William  Magnietti,  Ann  and 
Clarice  Scovell,  Steve  Savage  and 
Mae  and  Bob  Carson,  offering  a  color- 
ful revue,  song  and  novelty  created 
and  staged  by  Jack  Laughlin;  Marie 
Vero,  schoolgirl  coloratura,  considered 
a  vocal  "find,"  and  that  clever  enter- 
tainer, Hal  Hart,  who  bills  himself 
as  an  "Extra  Added  Detraction." 

Other  features  of  this  new  program 
will  include:  Jessie  Maker  and  Wil- 
liam Redford  and  their  own  company 
of  five,  in  a  comedietta  entitled  "High 
Lights" ;  Clara  Barry  and  Orval  Whit- 
lege  in  "Jest  for  Awhile";  the  Mc- 
Carthy Sisters,  Clare  and  Alice,  "Two 
Colleens  from  Musical  Comedy";  and 
the  Two  Harlequins  offering  original 
entertainment. 

Granada 

Marion  Davies,  who  seems  to  be 
able  to  invent  a  new  haircut  for  each 
one  of  her  pictures,  has  affected  the 
"college  cut"  for  her  new  starring  ve- 
hicle, "The  Fair  Co-ed,"  which  comes 
to  the  Granada  Theater,  starting  Sat- 
urday. 

Miss  Davies'  roles  in  the  majority 
of  her  pictures  demanded  that  she 
completely  change  her  personality, 
but  in  "The  Pair  Co-ed"  her  admir- 
ers will  have  the  opportunity  to  see 
her  as  she  really  is — a  typical  Ameri- 
can girl,  the  college  co-ed  of  today. 

On  the  stage  Frank  Jenks  and  his 
band  will  feature  in  a  new  Fanchon 
and  Marco  specialty  idea. 
•     *     * 

st.  Francis 

"Annie  Laurie."  the  story  of  the 
Scotland  lassie  with  Lillian  Gish  the 
star,  follows  the  successful  run  of 
"The  Cat  and  the  Canary"  at  the  St. 
Francis  Theater.  Norman  Kerry  plays 
opposite  in  this  picture,  as  thrilling 
and  pretty  as  the  historical  legends 
of  old  Scotland.  It  is  splendidly 
staged  and  carried  out  in  detail,  with 
many  bagpipe  players  appearing  in 
picturesque  settings.  Henry  Carey 
has  an  important  place  in  the  picture. 
«     •     * 

California 

"Ben  Hur,"  the  magnificent  photo- 
play, starring  Ramon  Novarro  and 
Francis  X.  Bushman  as  the  rivals, 
finally  has  concluded  its  long  run  at 
the  California  Theater  and  will  now 
be  followed  by  Samuel  Goldwyn's  pro- 
duction. "The  Magic  Flame."  featur- 
ing Ronald  Colman  and  Vilma  Banky. 
the  stunning  Hungarian  screen  star. 
This  picture  was  directed  by  Henry 
King. 

(Continued  on  Pagi 


Clean,  caretree 

heating 

That's  the  beauty  of  GAS  fuel 

J^FTITH  the  new  gas-fired  warm-air 
"  heating  systems  the  air  is  heated 
without  coining  in  contact  with  the 
gas  flames.  Only  pure,  warm  air  goes 
into  the  rooms. 

Here  is  reliable,  economical  and 
absolutely  carefree  heating  for  your 
home. 

So  buy  a  good  gas-fired  furnace. 
Get  it  from  a  dealer  who  will  install 
the  furnace  correctly.  For  that  means 
long  years  of  economical  operation. 
But  remember — there's  little  economy 
in  a  cheap  furnace  installation.  So  you 
better  talk  to  our  gas  heating  special- 
ist first,  for  he'll  gladly  advise  you 
about  specifications  that  insure  eco- 
nomical and  efficient  gas  heating. 


"rxeme  sEBvict- 

Pacific  Gas  and  Electric  Company 

Owned  •  Operated  •  Managed 
by  Catijomians 


Companion  of 
morning  •  •  • 
it>  refreshing"- 


"0 ;      - - 

is 


Ceo.   W.   CASWELL 
Snur  «U  or  OmkUad  1*17 

T*Vrh-T.»   [■  ^r. 

1 .111,111     «*•     "T*     **r>W     ■< 

Piuu-Pari*- 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees*    Pension     Fund    over    $575,000.00, 

standing   on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4V£)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability,    Plate    Glass.    Accident    and    Health. 
Fidelity  and  Surety.  Burglary,   Automobile   Insurance 


Branch   Office   Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid   Up   Capital   S2O.O0O.OOO  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND  ;  NEW  YORK ;  PORTLAND,  ORE. ;  SEATTLE, 
WASH.  ;  MEXICO   CITY,   MEXICO. 

San  Francisco  Office:     450   California  Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst-  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


rinance 

The  Southern  Pacific  development  department  claims 
that  shippers  have  saved  more  than  a  billion  and  a  half 
dollars  during  the  last  six  years  by  reductions  in  freight 
rates.  "Meanwhile  there  have  been  tremendous  gains  in 
railway  operating  efficiency.  The  shipper  has  not  only 
had  lower  rates,  but  trains  carrying  his  goods  are  moving 
faster  and  schedules  are  more  reliable  than  ever  before, 
serious  car  shortage  apparently  is  a  thing  of  the  past,  and 
railway  facilities  have  been  vastly  improved."  All  of 
which  spells  progress  in  capitals. 


It  is  strange  that  one  seldom  thinks  of  the  direct  con- 
sumption of  natural  gas  and  yet  that  has  increased 
enormously  in  the  last  few  years.  There  has  been  an 
increase  of  12  per  cent  in  its  use  since  1925  in  industrial 
operations  alone.  Domestic  consumers  used  22  per  cent 
of  natural  gas  in  1926,  leaving  78  per  cent  for  industrial 
consumption.  In  1926  there  were  about  3,731,000  do- 
mestic consumers  of  natural  gas. 


The  heavy  trading  in  high  priced  San  Francisco  bank 
stocks  is  still  the  main  feature  of  the  market.  This  sends 
up  the  amount  in  value  of  transaction  on  the  San  Fran- 
cisco Exchange  tremendously  so  that  the  recent  figures 
greatly  overtop  those  of  preceding  years. 


Oils  are  very  variable  and  not  strong.  They  open  frac- 
tionally weak,  develop  some  strength  and  then  again  at 
the  close  of  the  day  run  down.  There  seems  to  be  no 
steam  about  them.  The  overproduction  appears  to  have 
a  debilitating  effect. 


Colonel  Edwin  Landon,  in  a  recent  speech  to  the  Com- 
monwealth Club,  remarked  that  "the  passage  of  a  paper 
through  the  State  Department  is  a  fearful  and  wonderful 
proceeding;  as  many  as  twenty  signatures  of  subordi- 
nates are  required  before  it  can  get  to  the  personal  at- 
tention of  the  Secretary  of  State. 


E.  Guy  Talbot,  in  a  recent  speech  says:  "There  are 
three  great  dictatorships,  Italy,  Turkey  and  Russia.  Per- 
haps Italy  holds  a  more  commanding  position  than  she 
has  ever  done  in  all  history.  Mussolini  is  nursing  am- 
bitions to  make  the  Mediterranean  an  Italian  lake." 


Twelve  and  a  half  million  Turks,  it  has  been  said,  dic- 
tated to  the  world  shortly  after  the  World  War  and  the 
question  is  asked  what  about  the  chances  of  400,000,000 
Chinese?  So  far  there  is  no  need  to  worry,  for  the  Chinese 
are  very  busy  disposing  of  each  other.  They  are  too 
busy  in  fact,  to  buy  as  much  as  we  should  like  to  sell 
them. 


John  D.  Galloway,  consulting  civil  engineer,  says  of  the 
Swing  Johnson  bill:  "The  waters  of  the  river  will  be  sent 
to  the  Imperial  Valley  without  entering  Mexico  and  the 
Mexicans  can  go  without  the  water  from  the  regulated 
river.  This  nation  will  use  the  river  as  it  sees  fit  and  rob 
the  Mexican  lands  at  its  pleasure,  if  the  bill  passes.  As  a 
piece  of  high-handed  outrage  to  a  weak  nation,  the  action 
proposed  by  the  bill  is  on  a  par  with  the  German  invasion 
of  Belgium."  Pretty  strong  words,  but  there  is  more  in 
them  than  many  of  our  people  are  inclined  to  admit. 

It  is  developing  that  there  is  a  tremendous  market  in 
the  class  of  two-or-more  car  owners. 


October  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Political  Hop-Offs 


J.  Emmett  Hayden,  supervisor,  pulled  the  old  ship, 
"Spirit  of  Supervisor,"  out  of  the  hangar  last  week  and  is 
out  scouting  over  the  political  course.  Emmett  has  always 
flown  a  snappy  plane  and  just  as  always  landed  safely  at' 
the  finish  of  the  flight — an  augury  of  success  in  the  No- 
vember hop-off. 


Andrew  Porter,  one  of  the  latest  out  on  the  practice 
field,  has  a  new  boat  this  time  labelled  "Spirit  of  Audi- 
tor."   That  means  a  fight  for  Boyle. 


If  one  more  thing  is  necessary  to  make  the  November 
8th  flight  a  thrilling  one,  it  is  the  entry  of  a  flyer  for 
Finn's  job.  Poligossip  has  it  that  friends  of  Supervisor 
Andrew  J.  Gallagher  are  importuning  him  to  take  off  for 
sheriff.   That  would  be  a  wow! 


"The  great  rally  of  the  citizens,"  said  William  F.  Bene- 
dict, Rolph's  campaign  manager,  "is  to  the  standard  set 
by  Mayor  Rolph  in  his  clean  administration.  It  is  a  rally 
which  will  bring  out  the  solid,  silent,  home  vote  for  Mayor 
Rolph." 


Supervisor  Lewis  F.  Byington,  past  grand  president  of 
the  Native  Sons  of  the  Golden  West,  has  declared  for 
Maurice  T.  Dooling  for  District  Attorney. 


A  women's  rally  was  held  yesterday  at  the  San  Fran- 
cisco Women's  Building.  Mrs.  Edwin  J.  Hanson,  president 
of  the  women's  committee,  presided  and  the  body  de- 
clared for  the  re-election  of  Matthew  Brady  for  district 
attorney. 


One  hundred  thousand  women  voters  registered!  It's 
near  that  now  and  this  is  unprecedented.  No  wonder  the 
various  candidates  are  looking  their  best  for  the  ladies' 
"once  over." 


Backers  of  Assessor  R.  L.  Wolden  in  his  round  trip, 
non-stop  flight  to  Asaeasorship,  have  opened  headquar- 
ters at  4561  Mission  street  to  (over  the  twenty-third 
assembly  district.  Also  it  seems  Wolden  is  an  old  time 
semi-pro  baseball  player  and  has  been  endorsed  by  a  club 
of  the  old  timers  in  that  pastime. 


Maurice  T.  Dooling.  candidate  for  district  attorney,  ad- 
dressed the  Public  Spirit  Club  a  few  days  ago  on  "Reform 
in  Criminal  Procedure."  and  in  the  course  of  his  discourse 
showed  keen  insight  into  the  failings  of  the  code  and  the 
effect  thereof  on  criminals  and  society. 


Of  the  women  groups,  possibly  the  largest  and  most 
enthusiastic    is   that    working  out    from    Mayor  Rolph's 
idquarters  with  Miss  Alicia  Morgrave  as  chairman. 

Julius  S.  Godeau,  the  undertaker,  has  put  up  the  fee 
to  start  for  supervisor,  and  with  his  former  practice  at 
going  up,  figures  to  land  in  the  priie  money. 


Chinese  businessmen  citizens  have  the  old  dragon  out 
spouting  fire  for  Spaulding  for  supervisor. 


Frank  \Y.  Smith.  58  Sussex  street,  has  organized  a  large 
war  veterans'  club  in  the  twenty-fourth  assembly  district. 
So  the  gang's  out  there  shouting  the  battle  cry  of 
B.  McSheehy  for  Assessor" — and  it's  some  holler! 


Assessment  Equalization  Demands 
Assessment  Experience 


RETAIN 


WOLDEN 


ASSESSOR 

(Incumbent) 


Choose  your  District  Attorney  as  you 
do  our  own  attorney 

ELECT 

Maurice  T.  Dooling 

District  Attorney 

November  8 


Re-Elect  *  *  * 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Year* 


RE-ELECT 
SUPERVISOR 

JESSE  C.  COLMAN 


For  a  Business 
Administration 


re-ei  i  <  I 

J.  B. 


BADARACCO 


Supervisor 


Better   Streets — Peninsula    Highways 
mmerrial  and   Industrial 
Development 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927  i 


Last  Car  Runs  on  Montgomery  Street 

Mayor  Rolph  and  Samuel  Kahn,  president  of  the  Market 
Street  Railways,  officiated  last  Wednesday  at  a  very 
interesting  ceremony  staged  in  front  of  the  Russ 
building  in  the  "Wall  Street  of  the  West,"  in  the  cere- 
monies attendant  upon  the  running  of  the  last  car  on 
Montgomery  street. 

A  review  of  street  cars,  demonstrating  various  samples 
of  vehicles,  showing  the  advance  made  in  the  convey- 
ances from  the  ones  that  were  used  in  the  1860's  up  to 
the  latest  model  "California"  cars,  was  the  main  feature 
of  the  program. 

The  Market  Street  Railway  has  shown  its  usual  spirit 
of  progress  in  allowing  the  removal  of  the  tracks  from 
this  center  of  San  Francisco's  financial  operations,  and 
credit  should  also  be  given  to  the  North  Central  Improve- 
ment Association,  who  took  the  initiative  in  the  program 
of  purchasing  the  railway  franchise  and  having  the 
tracks  removed  from  the  street. 


MADE  TO  ORDER  ONLY 


*]hosEKent 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


r]hosEKeid 


Large  Assortment  of  Imported  Fabrics 

25   Kearny  Street  Phone  Kearny   3714 


VOTE  FOR 


JULIUS  S.  GODEAU 


FOR 

SUPERVISOR 


VOTE  FOR 
(Supervisor) 


James  B.  McSheehy 


Assessor 

He  Is  Capable,  Honest  and 
Conservative 


ELECT 


FRED 


UHR 


SUPERVISOR 


Gridiron  Battles 

By  Lyman  Martin 

Last  Saturday  38,000  people,  more  or  less,  went  down 
to  Stanford  to  see  a  preliminary  football  game  between 
the  Sons  of  Stanford  Red  and  the  little  college  of  St. 
Mary's,  across  the  bay  in  Oakland.  It  was  acknowledged 
a  tough  hurdle  for  Stanford,  yet  few  thought  that  it 
would  mean  any  more  than  an  opportunity  to  dope  out 
Stanford's  possibilities  in  the  conference  games  to  come 
later  in  the  year.  All  of  these  good  people  remained  to 
see  one  of  the  greatest  displays  of  defensive  football  that 
was  ever  exhibited  on  this  coast.  They  remained  to  see 
the  Stanford  champions  of  1926  humbled  by  the  score  of 
16  to  0.  They  remained  to  see  a  football  game  won  by 
linemen  who  swarmed  over  Stanford's  offensive  plays 
and  forced  the  Redshirts  to  fumble. 

All  of  the  sixteen  points  were  made  by  linemen  as  the 
direct  result  of  fumbles.  It  may  be  that  Stanford  has 
not  had  time  to  perfect  their  offense,  but  neither  has 
St.  Mary's. 

The  game  was  a  bit  rough.  Football  is  not  football 
unless  it  is  just  that.  St.  Mary's  asked  for  no  quarter 
and  gave  none.  And  they  won  the  game  through  fight 
and  the  ability  to  follow  the  ball. 

"To  the  victor  belong  the  spoils,"  and  to  Slip  Madigan, 
coach  of  St.  Mary's  belongs  a  heap  of  credit.  He  out 
foxed  the  foxy  "Pop"  Warner  and  his  boys  outplayed 
the  Sons  of  Stanford  Red,  Pacific  Coast  champions  of 
last  year. 

Over  at  the  California  Memorial  Stadium  last  Satur- 
day the  Bears  were  staging  a  track  meet  at  the  expense 
of  Nevada.  The  score  was  California  54,  Nevada  0.  Coach 
Nibs  Price  sent  in  about  three  separate  teams  during  the 
contest  to  get  a  line  on  some  of  the  vast  gobs  of  material 
that  he  has  sitting  on  the  bench. 

Most  of  the  men  looked  exceptionally  good.  They 
tackled  hard.  Their  plays  ran  smoothly  and  most  import- 
ant of  all,  they  did  not  fumble. 

This  Saturday  the  football  piece  de  resistance  will  be 
staged  over  at  Berkeley  when  the  Bears  meet  St.  Mary's 
in  the  latter's  second  hard  game  within  as  many  weeks. 
The  Golden  Bears  of  California  have  been  dubbed  the 
mystery  team,  which  title  fits  them  exactly.  They  have 
played  two  games  since  the  season  started  and  they  are 
just  as  hard  to  dope  as  they  were  at  the  beginning  of  the 
season. 

They  have  beaten  Santa  Clara  13  to  6  and  Nevada  54  to 
0.  But  in  neither  game  did  they  uncover  anything 
startling  for  the  scouts  to  see.  It  is  noticeable,  however, 
that  a  new  spirit  has  been  born  over  on  the  California 
campus.  They  have  learned  how  to  tackle.  When  a  Cali- 
fornia man  hits  his  opponent  he  stays  down.  When  on 
the  offensive,  the  California  backs  have  been  getting  very 
good  interference,  an  item  that  was  lacking  last  year. 
The  plays  this  year  are  running  plans  with  plenty  of 
capable  ball  carriers  to  do  the  trick.  There  is  power  in 
the  backfield  and  strength  in  the  line.  Yet  the  team  is 
still  a  mystery  team. 

The  California  management  expects  to  sell  out  this 
week.  It  is  estimated  that  over  75,000  fans  will  journey 
across  the  bay  to  see  this  game.  Many  will  go  to  see  the 
team  that  beat  Stanford  last  week  and  many  will  go 
hoping  to  see  a  rejuvenation  of  the  Bear. 

From  its  performance  last  week  St.  Mary's  is  favored 
to  win,  but  it  will  know  that  it  has  been  in  a  battle.  One 
thing  that  the  Bears  have  practically  eliminated  from 
their  repertoire  is  fumbling  and  that  is  how  Stanford  was 
beaten. 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Edited  by  Florence  de  Long 

THE  WAY  OF  SINNERS,  by  F.  R.  Buckley;  The  Century 
Co.;  S2.00. 

There  is  always  romance  connected  with  a  tale  of  the 
land  of  Italy — the  land  of  Rome,  Venice,  Caesar,  the  Bor- 
Igias  and  the  de  Medici,  of  arts  and  artists,  the  land  of 
jblue  skies  and  sparkling  water,  and  the  equally  sparkling 
fchianti,  sweet  liquid  voices  and  melodious  music.  Italy 
Ihas  produced  them  and  much  more. 

But  our  hero  has  no  liking  for  such  as  these.  He  is 
jmade  of  sterner  stuff,  and  his  talents  turn  to  the  war- 
jfare  which  is  also  a  product  of  the  country.  He  is  sup- 
posed to  live  two  hundred  years  ago  in  the  days  when 
lit  was  safer  to  be  mighty  than  to  be  friendly.  A  friend 
lone  moment  is  a  foe  the  next — or  apt  to  be  if  some  ad- 
versary comes  along  with  a  tempting  offer;  and  the  way 
of  the  mercenary  soldier  is  precarious.  He  rates  himself 
a  bad  man,  and  so  he  is  if  the  death  and  disaster  he  has 
committed  or  caused  to  be  committed  is  charged  to  his 
.account. 

From  a  poor  shopkeeper's  apprentice  he  is  hurled  at 
an  early  age  into  the  maelstrom  of  adventure  and  war- 
fare in  which  he  finds  his  metier.  From  a  common  soldier, 
he  rises  to  become  the  leader  of  larger  and  still  larger 
forces  of  banditti  who  assume  the  roles  of  an  Italian 
Robin  Hood  and  his  followers.  The  loader,  however,  ap- 
propriates a  large  percentage  of  the  spoils  for  his  own 
share,  and  our  hero  now  becomes  notoriously  rich  and 
I  powerful. 

A  certain  innate  sense  of  honor  preserves  him.  during 
j  his  earlier  years  from  becoming  an  out  and  out  profligate, 
,  but    he  does   flirt    rather  desperately   with   the  role  when 
he  becomes  more  mature.    His  pathway  to  peace  is  dis- 
covered purely  through  accident-  and  that  "Roes  double." 
We   hope   that    his   penance,    prescribed   by   the   worthy 
1  abbot,  will  offset  many  of  the  crimes  laid  to  his  door. 
*      *      * 

NOT  FOR  PUBLICATION,  by  Clara  Sharpe  Hough:  The 

Century  Co.;  S2.00. 

Thi'  title,  although  a  mighty  good  one.  is  somewhat 
misleading:  as  the  important  news  and  t  ho  letter  which 
was  hold  as  a  dastardly  piece  of  blackmail  are  both  pub- 
lished. But  it  would  have  been  little  loss  than  a  catas- 
trophe for  Dave  Morley,  as  editor  of  the  paper,  to  have 
allowed  what  he  considered  an  attack  of  hysteria  on  the 
part  of  his  wife  to  cause  the  scrapping  of  the  news  ho 
had  ferreted  out.  It  was  his  own  brain-child — the  sort  of 
"scoop"  which  comes  only  to  those  who  possess  ability 
of  keen  observation  and  deduction.  Ho  does  not  consider 
that  there  is  any  choice  at  all  in  the  matter — until  after- 
wards. 

But  Serena,  who  has  affrightedly  admitted  her  jealousy 
of  the  "Banner"  and  her  fear  of  his  choice  of  loyalty  to 
the  paper  rather  than  his  love  for  her.  has  her  paralyz- 
ing moments  of  panic.  When  the  rift  which  has  opened 
between  their  foot  threatens  to  become  a  yawning  chasm, 
each  struggles  desperately  for  the  old  familiar  ground, 
but  the  foothold  is  precarious  and  the  way  is  steep  and 
lonesome. 

The  author  gives  intimate  details  of  a  newspaper 
office  while  running  at  full  blast  which  have  evidently 
been  learned  at  first  hand,  and  interesting  little  snatches 
of  gossip  by  the  friends,  of  the  friends,  to  the  friends. 
are  interspersed  through. 


The  Life  of 

George  Sterling 

COMPILED 

by  ALBERT  M.  BENDER  for 

November 
Overland'Monthly 

Of  paramount  importance  to  the  literary  world,  is 
the  announcement  of  the  Overland  Monthly,  Califor- 
nia's initial  literary  venture,  concerning  November 
issue  of  Overland.  Albert  M.  Bender,  honorary  editor 
of  this  particular  issue  and  warm  friend  of  Sterling, 
has  gathered  together  a  literary  talent  of  a  Nation 
as  contributors  to  the  number. 

Such  is  Overland' s  gift  to 
Western  Literature 

Each  of  the  writers  gives  a  portrait,  intimate  and 
lasting  of  the  poet.  Each  of  them  was  a  friend  of  the 
poet.  Each  of  them  mourns  his  departure. 


The  colored  vision  of  Witter 
Bynner. 

The  charming   delicacy  of 
Gertrude  Atherton. 

The  fresh  insight  of  S.   H.i  t 
Cooksley. 

The   intimate   sweetness  of 
Sara  Bard  Field. 

The  cool  balance  of  James  D. 
Phelan. 

The    young    romanticism    of 
Marie  de  L.  Welch. 


Tin-  satirical  wit  of  Henry 
Mencken. 

The  centlc  philosophy  of  Ed- 
win Markham. 

The  pithy  wisdom  of  Charles 
Erskine  Scott  Wood. 

The  ripened  Culture  of  Ina 
Coolbrith. 

The  clean  swiftness  of  Rob- 
inson JetT 

The  mellow  warmth  of  George 
Douglas. 

The  deep  sincerity  of  Idwal 
Jones. 

All  of  those  will  bo  part  of  the  extremely  important 
writers  contributing  to  the  George  Sterling  issue. 
Miss  B.  Virginia  Lee,  Editor  of  Overland  Monthly, 
suggests  an  immediate  attention  be  given  the  order- 
ing of  cop 

ingle  copy  mailed  to  your  door,  or  start  your 
subscription  to  Overland  with  November  issue.  One 
whole  year  for  $2.50  including  the  November - 
Sterling  issue. 

OVERLAND  MONTHLY  B.  Virginia  Lee.  Editor 

166  Pacific  Building 
San  Francisco.  Calif. 

Gentlemen: 

Enclosed  find  check  or  money  order  for  I2.S0.  for  which 
please  send  me  Overland  Monthly  beginning  with 

issue  t.-. 


Slrttt  Xumbrr 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


At  Delightful 

SANTA  CRUZ 

CALIFORNIA 


asa  del  Rey 

Hotel  and  Apartments 

t  Metropolitan  Service  in  an  environment  Tl 
affording  every  outdoor  recreation^ 


/"•OMBIXING  the  comfort  and  convenience  of  a  metropolitan 
hotel  with  delightful  ocean  and  mountain  scenery,  a  health- 
ful climate  and  every   outdoor   recreation  —  this  splendid   resort 
offers  you  pleasure  every  day  in  the  year. 

The  garden  dining  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


The  new  Casa  del  Rey  Apartments  provide  every  facility  for 
light-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 
the  transient  guest,  the  week-end  visitor  or  the  vacationist. 

Goll,  Surf-bathing,  Plunge-bathing,  Horse-back  Riding, 

Scenic  Drives,  Fishing,  Hiking,   Tennis,  Dancing   and 

numerous  amusements  of  the  Casino. 

HOTEL  RATES— (European  Plan) 

Daily  Weekly 

One  person,   room    with   bath $3.50   to  $4.50  $21.00   to  $27.00 

Two  persons,  room  with  bath 5.00     "     6.50  30.00     "     39.00 

One  person,  room    without  bath 2.50     "     3.00  15.00     ■*     18.00 

Two  persons,  room   without  bath....     3.50     "     4.00  21.00     **     24.00 
Corner  suites  of  two  rooms  for 

two    persons  8.50     "  10.00 

Special  Weekly  and  Monthly  Rates  During  Fall  and   Winter. 

For  additional  information  and  reservations,  address: 
THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 

SANTA  CRUZ.  CALIFORNIA  4527 


Wolden  for  Assessor 

With  the  three  contestants  in  the  mayoralty  struggle 
bringing  up  the  heaviest  of  the  heavy  artillery  and  with 
the  publicity  men  of  every  candidate  on  the  ballot  striv- 
ing, vainly  in  most  cases,  to  break  into  the  news  columns, 
the  contest  for  the  office  of  Assessor  is  receiving  little 
attention  in  the  public  prints.  And  yet  the  public — that  is 
to  say,  the  voting  public — knows  that  Assessor  Russ 
Wolden  is  a  candidate  for  retention  in  office.  The  As- 
sessor has  never  been  through  a  political  campaign  before 
and,  while  some  of  the  old  school  boys  shake  their  heads 
dolefully,  saying  that  this  places  him  under  a  handicap, 
it  cannot  be  denied  that  his  organization  is  making  head- 
way that  is  amazing.  Being  without  campaign  experi- 
ence the  Assessor  has  had  nothing  to  unlearn  and,  un- 
hampered by  precedent,  he  has  found  new  trails. 

Twenty-five  thousand  personal  pledge  cards  have  been 
signed  in  the  Assessor's  favor.  From  this  total  have  been 
selected  the  militant  organization  he  has  representing 
him  in  each  district.  The  signed  pledge  cards  secured  by 
these  workers  are  coming  into  the  Assessor's  campaign 
headquarters  at  the  rate  of  two  hundred  and  fifty  daily. 
These  in  turn  are  verified,  and  a  supplementary  unit 
formed,  following  the  verification.  And,  practically  all 
of  this  work  has  been  done  through  the  medium  of  the 
U.  S.  Mail.  In  other  words,  the  same  routine  that  char- 
acterizes an  intensive  mail-order  campaign  by  a  mer- 
chandising institution,  with  verification,  check-back  and 
persistent  follow-up  is  in  progress,  and  has  been  in 
progress  for  the  past  seven  weeks.  Russ  realizes  that  the 
day  of  political  meetings  is  gone,  and  he  knows  that  the 
most  active  and  able  campaigner  cannot  hope  to  per- 
sonally appear  before  or  come  in  contact  with  any  conse- 
quential number  of  voters.  As  a  result  he  has  employed 
this  thoroughly  business-like  method  of  acquainting  the 
voters  with  his  ambition  to  be  retained  in  the  office  to 
which  he  was  appointed  on  the  death  of  the  late  John 
Ginty. 

If  Wolden  is  retained  in  office  the  joke  will  be  upon  the 
professional  politicians,  because  even  the  detail-work  of 
the  fight  that  the  Assessor  is  making  is  being  handled  by 
a  man  who  is  without  political  experience.  To  a  wholly 
impartial  observer  it  would  appear  that  the  secretary  of 
the  Wolden  Campaign  Committee  is  simply  bringing  into 
play,  politically,  the  same  methods  that  have  met  with 
success  in  the  modern  business  world. 

*  *     * 

Living  Prices 
And  Electricity 

The  cost  of  living  in  the  United  States  in  July,  1927, 
was  62%  above  the  cost  in  1914,  while  electricity  in  the 
home  was  13%  below  the  1914  cost,  according  to  the  latest 
figures  of  the  National  Industrial  Conference  Board. 

Since  December,  1921,  the  index  of  the  cost  of  living 
has  fluctuated  within  comparatively  narrow  limits,  the 
board  states,  the  maximum  noted  in  the  period  having 
been  71. 8r;  above  1914  in  November,  1925,  and  the  mini- 
mum having  been  54.5%  above  1914  in  August,  1922. 

*  *     * 

Go  the  wrong  way  on  a  one-way  street  and  you  will  find 
yourself  at  the  wrong  end  of  a  one-way  argument  with  a 

traffic  cop. — Judge. 

*  *     * 

John  D.  Rockefeller  Sr.  recently  gave  a  policeman  at 
Matawan,  N.  J.,  five  shiny  new  dimes.  Students  of  finance 
believe  this  to  indicate  another  year  of  prosperity  is 
ahead  for  America. — Judge. 

*  *     * 

Hurry — I  think  I'll  end  my  troubles  forever. 
Helen — Not  thinking  of  committing  suicide? 
Hurry — No.  Going  to  shoot  the  wife. — Cornell  Widow. 


Dctober  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Petrol  Paragraphs 

By  E.  V.  WELLER 
National  Automobile  Club 

The  Redwood  Highway  is 
still  under  control  between 
Orick  and  Requa,  but  road 
conditions  are  rapidly  im- 
proving. 

After  crossing  the  bridge 
at  Orick,  there  will  be  en- 
countered a  stretch  of  about 
100  feet  of  rough  road, 
thence  a  good  wide  gravel 
road  to  the  forks  of  the  road 
to  the  Klamath.  At  this 
point,  the  old  road,  under 
control,  is  taken  for  about 
one-quarter  of  a  mile.  From 
there  the  new  roadbed  is 
used  for  two  miles  and,  with 
the  exception  of  three  cul- 
vert crossings,  the  road  is 
graveled  and  in  fine  shape.  From  the  end  of  this  stretch 
to  Boices,  most  of  the  road  has  been  graded  full  width, 
but  this  has  not  been  graveled.  From  this  point  to  the 
end  of  the  construction  work,  conditions  are  unchanged. 
There  is  no  trouble  in  negotiating  this  road  under  ordi- 
nary conditions,  but  in  the  event  of  heavy  rain,  there  is 
no  question  but  that  the  road  will  be  poor,  and  cars  may 
have  to  be  towed  through  by  the  tractors  at  work  on 

the  job. 

*  *     * 

With  the  first  suggestion  of  fall,  and  of  wet  weather, 
motorists  should  make  a  careful  examination  of  certain 
parts  of  their  cars.  The  top  should  be  gone  over  for 
cracks  and  tears,  and  perhaps  a  coat  of  dressing  applied. 
The  rubber  weather-strips  and  the  rubber  joints  around 
the  windshield  and  windows  should  be  checked  over. 
Most  likely  a  new  rubber  sweep  will  be  needed  for  the 
windshield  wiper.  In  the  case  of  an  open  car.  it  is  most 
essential  to  check  over  all  the  curtains  for  tears,  broken 
celluloid  and  torn  or  lost  fasteners.  A  small  amount  of 
time  given  to  these  suggestions  will  obviate  much  an- 
noyance and  inconvenience  when  the  rainy  season 
actually  arrives. 

The  completion  of  twelve  paved  dips  between  Mojave 
ami  Red  Rock  Canyon  provides  a  much  needed  drainage 
system,  supplying  proper  cross-drainage  to  ditches  par- 
alleling the  highway.  These  will  control  the  water  from 
Sequent  cloudbursts  in  the  mountains,  and  from  the 
flows  of  the  spillways  of  the  Los  Angeles  aqueduct,  and 
will  greatly  improve  traveling  conditions  in  that  region. 

*  *      • 

Construction  work  is  under  way  OK  the  ("oast  Highway 
beginning  at  a  point  eight  miles  north  of  San  Juan  Capis- 
trano  and  continuing  for  three  miles.  The  highway  is 
being  straightened,  and  a  number  of,  culverts  are  being 
installed.  Two  short  stretches  are  under  one-way  con- 
trol, and  while  conditions  are  not  particularly  had  at  this 
time,  motorists  will  experience  some  delay. 

*  *      * 
Anxiety  is  relieved  by  word  just  received  from  Dr.  S. 

M.  Johnson,  chairman  of  the  Good  Roads  Board  of  the 
American  Motorists  Association,  that  Federal  aid  for 
highways  will  not  lie  withdrawn  from  the  states  of  Ten- 
nessee. North  Carolina.  Louisiana  and  Montana  because 
of  the  failure  of  these  states  to  pay  certain  amounts  held 
by  the  Government  to  be  due  it  on  account  of  certain 
"Indian  Bonds." 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake   Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


PHONE  GRAYSTONE  428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western    Oils 

New   Method    Washing   and   Polishing 

Equipped    With    Latest    Type   Hydraulic    Lifts 

Oiling  and   Greasinc — Battery  Service 

AT   CALPET   GAS  STATION 

Post   and   Franklin   Streets  San    Francisco.    Calif. 


GRAYSTONE   1J0 

OPEN   DAY  AND   NIGHT 

SHERWOOD 

GARAGE 

Strictly  Fireproof  Building 

Class  A  Construction 

Live  Storage  a 

Specialty 

1600  Jackson  Street,  San 

Francisco,  California 

in    conjunction    with 

St. 

Georee  Garage,   410   Bonn   St. 

Monarch    Garage.    1361    Bush 

St. 

Management  of   WILLIAM  SAUNDERS 

TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Complete  Brake  Relining   Service 

\  WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization    for    Lockheed    Four 

Wheel   Hydraulic  Brakes 

NINT1  N    FRVMISCO 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturer*   nf 
RIYFTFP     STFFI.     PIPE.     HVKS      iMYFRT- 

FLIMES.     GASHOLDERS.     SMmKFSTACKS       FTT. 
San    Frmriuo.    Calif.  L«»    Anr«l*».    Calif. 

144    Market    Street 


'."1"    miiu   Fe    A»enn» 


P)wnf   Franklin   41*1.   Pay:   *»w*.  Nirht 


f>Qarante»**i 


Superior  Auto  Washing  &  Polishing 

HYDE  STRKET  (  Hex.  Turk  and  Eddy) 


C   E.    R»*lt»n — Prapri»- 
It    h   not    al*a*«   thai   the   «M   an*i   larrer  —taMtafcicwta  *•   tfcn  »• 
W*    hare    ja»t    started    in    a    small    place    a»d    pnrfe    *•"•***".•■    ' 
expert*    in    —r    liwe.     Ow    c««t*aier* 

trv\<mis<h>v   *.sn  motor  —  cleaniv     —  t«»p  — ■ 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8.  1921 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 

On  the  Air 

Football  charts  for  following  the 
football  games  which  are  being 
broadcast  every  Saturday  afternoon 
from  KPO  are  now  available  at  all 
"Red,  Green  and  Cream"  service  sta- 
tions of  the  Associated  Oil  Company 
of  California,  Oregon  and  Washing- 
ton. 

For  those  who  wish  to  keep  a  close 
check  on  the  important  games  re- 
ported from  the  playing  field  by  the 
KPO  announcer,  the  charts  are  avail- 
able. They  carry  the  new  rule  changes 
and  directions  as  to  how  the  games 
may  be  charted.  The  Associated  Oil 
Company  has  sponsored  the  entire 
series  of  football  games  to  be  offered 
from  KPO  this  season,  and  the  sched- 
ule represents  the  most  extensive  and 
thorough  series  ever  attempted  out 

this  way. 

*  *     * 

Saturday  afternoon,  October  8, 
KPO  will  put  on  the  air  the  Califor- 
nia -  St.  Mary's  game  from  the  Me- 
morial stadium  in  Berkeley.  Jack 
Keough,  KPO's  sports  director,  will 
announce  the  game  in  full  detail. 

*  *     * 

The  opera,  "Shanewis,"  by  Charles 
Wakefield  Cadman,  will  be  presented 
in  radio  version  by  the  Caswell 
Opera  Ensemble  from  KPO,  the  Hale- 
Chronicle  station,  on  the  evening  of 
Thursday,  October  20.  George  Von 
Hagel,  former  director  of  the  Royal 
Opera  in  Stockholm,  will  direct  the 
Caswell  production.  This  lyrical  work 
of  Cadman  is  based  on  the  book  "The 
Robin  Woman,"  by  Nelle  Richmond 
Eberhert,  and  tells  of  the  trials  of 
the  Indian  girl  "Shanewis."  The 
"Song  of  the  Robin  Woman"  is  the 
outstanding  individual  number  of  a 
lyric  score  which  develops  Oklahoma 
Indian  thematic  material. 


The  grand  opera  "Norma,"  by  Bel- 
lini, will  be  presented  over  the  Pacific 
Coast  Network  on  Monday  evening, 
October  10,  from  8  to  9  p.  m.  under 
the  direction  of  Max  Dolin. 


The  Raytheon  Manufacturing  Co. 
announces  a  new  type  voltage  regu- 
lator tube,  list  price,  §4.00. 


The  Pacific  Coast  Network  will  con- 
tinue to  broadcast  on  Sunday  eve- 
ning from  9  to  10  p.  m.,  "Great  Mo- 
ments of  History."  For  the  program 
on  Sunday,  October  9,  the  program 
department  has  selected  "Jamestown 
Virginia  Settled."  '  This  is  the  story 
of  the  settling  of  Jamestown  and  will 
be  presented  before  microphones  in 
dialogue  form. 

The  hardships  of  the  sturdy  pion- 
eers who  came  from  England  expect- 
ing to  find  gold  and  only  found  sav- 
age Indians,  will  be  related.  Also  the 
story  of  John  Smith  who  made 
friends  with  the  Indians  and  a 
glimpse  of  his  love  affair  with  Poca- 
hontas will  form  the  theme  of  this 
interesting  drama. 

The  entire  production  is  done  to  a 
symphonic  orchestra  background  of 
appropriate  music. 

"An  Hour  in  Memory  Lane,"  for 
Friday,  October  14,  from  10  to  11 
p.  m.  over  the  Pacific  Coast  Network 
brings  back  many  of  the  old  song 
favorites  of  long  ago. 

A  program  of  varied  orchestral  and 
vocal  arrangements  has  been  selected 
in  hopes  that  every  listener  will  re- 
call some  of  the  songs  that  he  or 
she  recalls  from  the  past. 
*     *     * 

A  novelty  program,  "Plantation 
Jamboree,"  sponsored  by  the  Sealy 
Mattress  Company  will  be  presented 
by  the  National  Broadcasting  Com- 
pany over  KGO,  Oakland ;  KPO,  San 
Francisco  and  KFI,  Los  Angeles,  on 
September  20,  from  8  to  8:30  p.  m. 

Popular  Southern  melodies  of  today 
will  be  the  keynote  of  the  program. 


Calling  Out  the  Reserves  —  Small 
Boy — "Quick,  policeman.  A  man's 
been  beating  my  father  for  more  than 
an  hour." 

Policeman — "Why  didn't  you  call 
me  sooner?" 

Small  Boy — "Father  was  getting 
the  best  of  it  until  a  few  minutes 
ago." — Kansas  City  Star. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN   FRANCISCO — 154 
Sunday,   October  9 

12    noon    to    1 :00   p.    m. — Church   service. 
5:00   to   6:00   p.   m. — Organ   recital. 
6:00  to  6:30  p.  m.— Talk. 
6  :30  to  7  :30  p.   m. — Twilight  recital. 
8:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 
Monday,   October   10 

7:00  to  8:00  a.  m. — Seal  Rock  program. 
8  :00  to  9  :00  a.  m. — Musical  program. 
10:00   to    11:00   a.    m. — Musical   program. 
11:00  to  11:30  a.  m. — Household  hints. 

11  :30    to    12 :00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman,  Clay  program. 
4  :30  to  5  :30  p.  m. — Organ  recital. 

5:30  to  6:00  p.  m. — Mac  and  his  gang. 

6  :00  to  6  :20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and  screen,  police  reports. 

6  :30  to  7  :30  p.  m. — The  Cecilians. 

8:00   to   10:00    p.    m. — Blue   Monday  Jamboree. 

10:00   to  12:00  p.   m.— Mark  Hopkins  Orchestra. 

Tuesday.   October    11 

7:00  to  8:00  p.   m. — Seal   Rock   program. 

8:00    to    9:00    a.    m. — Musical    program. 

10  :00  to   11 :00  a.   m. — Musical  program. 

11:00  to  11:30  a.  m. — Doings  of  Dorothy. 

11:30  a.  m.  to  12:00  noon — Amateur  tryout  program. 

12  :00  to  1  :00  p.  m. — Sherman,  Clay  concert. 

4  :30    to    5 :30    p.    m. — Organ    recital. 

5:30    to   6:20    p.    m. — Mac  and   his   gang. 

6:20    to   6:30   p.   m. — Stage  and   screen. 

6  :30  to  7  :30  p.  m.— The  Cecilians. 

8:00  to  8:30  p.  m.— KFRC  Radio  Movie  Club. 

8:30  to  9:30  p.  m.— Walter  Krausgrill's  orchestra. 

9:30  to  12:00  p.  m. — Mark  Hopkins  Dance  Orchestra. 

Wednesday.   October  12 

7:00  to  8:00  p.    m.— Seal   Rock   program. 

8:00  to  9:00  a.  m. — Musical   program. 

10  :00  to   11 :00  a.  m. — Musical   program. 
11:00  to   11:30  a.    m.— Household   hints. 
11:30  to  12:00  noon — Amateur  tryout  period. 
12  :00  to  1 :00  p.  m. — Sherman.  Clay  concert. 
4  :30   to  5  :30  p.  m. — Organ  recital. 
5:30   to   6:20   p.    m. — Mac  and    his   gang. 

6  :20  to  6  :30  p.  m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 
8:00  to  9:00  p.  m. — Maxwell  House  Coffee  program. 
9:00  to  10:00  p.  m.— KFRC  Ensemble  and  soloists. 
10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 
Thursday.    October    13 

7  :00  to  8  :00  a.  m. — Seal  Rock  program. 
8:00  to  9:00  a.  m. — Musical  program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00    to    11:30  a.    m. — Doings   of  Dorothy. 

11  :30  to  12  :00  noon — Amateur  tryouts. 

12  :00  to   1  :00  p.    m. — Sherman.   Clay  program. 
4  :30  to  5  :30  p.   m. — Organ  recital. 
5:30   to    6:20    p.    m.— Mac  and   his    Gang. 
6:20  to  6:30  p.  m. — Madame  Marie's  beauty  talk. 
6  :30  to  6  :50  p.  m. — The  Cecilians. 
6  :50  to  7  :00  p.  m. — Stage  and  screen. 
7:00  to  7:30  p.  m.— The  Cecilians. 
8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 
9  :00  to  10  :00  p.  m. — Program  and  songs. 
10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 
Friday.    October   14 

7:00   to  8:00  p.   m. — Seal   Rock   program. 

8:00  to  9:00  p.   m. — Musical  program. 

10:00   to   11:00  a.   m. — Musical   program. 

11:00  to  11:30  a.  m.— Hints  to  home-makers. 

11 :30    to    12  :00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman.  Clay  program. 

3:30   to  4:30   p.  m. — Student  hour. 

4  :30    to    5 :30    p.    m.— Organ    recital. 

5:30   to  G  :20  p.  m. — Mac  and   his  gang. 

6:20   to  6:30  p.   m. — Stage  and  screen. 

6  :30  to  7  :30  p.  m. — The  Cecilians. 

8 :00  to  9  :00  p.  m. — Musical   Educational   Series. 

9  :00  to  10  :00  p.  m. — Walter  Krausgrill's  Orchestra. 

10  :00  to  12  :00  p.  m. — Mark  Hopkins  dance  orchestra. 
Saturday,    October    15 

7:00  to   8:00  a.   m.— Seal    Rock   program. 
8:00    to  9:00   p.    m. — Musical   program. 

10  :00  to  11  :00  a.  m. — Musical  program. 
11:00    to    11:45   a.    m. — Amateur   tryouts. 

11:45    to    12:00    noon — Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m. — Sherman,  Clav  eoncert- 

4  :00    to    5 :30    p.    m.— Hotel    Mark    Hopkins    Orchestra. 

5  :30   to    6  :20   p.    m. — Mac  and    his    gang. 

6  :20   to  6  :30  p.    m. — Stage  and  screen. 
6  :30  to  7  :30  p.  m. — The  Cecilians. 

8:00  to    12:00   p.  m. — Mark   Hopkins   dance  orchestra. 

KYA— PACIFIC    BROADCAST    CORP. 
SAN   FRANCISCO— 309.1 

Sunday.  October  9 

11  :00    a.    m. — Church    services. 
7:45   p.   m. — Church  services. 
Monday,  October    10 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8 :00  a.   m. — Correct  time. 


)ctober  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


:30  to  2:00  p.  m.— Clift  Concert  Trio. 
:30  to  6:30  p.  m.— Golden  Gate  Crier. 
:30   to    7 :00    p.    m. — Prize    package    period. 

to  7:30  p.  m.— Clift  Concert  Trio. 
:00  to   10:00  p.  m. — Studio  program. 
0:00   to    11:00   p.    m.— The  Golden    Gate  Amphions. 
1:00  p.   m. — Correct  time. 
uesday.   October   11 

:00  to  8:00  a.   m.— Golden  Gate  Crier. 
00   a.    m. — Correct   time. 
0:30    to    10:45    a.    m.— Diet    and    health    talk. 
2:30   to   2:00    p.    m.— Clift    Hotel    Concert   Trio. 
:00  to  5:00  p.   m. — Studio  program. 
30  to  7:00  p.  m. — Golden  Gate  Crier. 
:00  to  7:15   p.  m. — "Magazine  on  the  Air." 
:15  to  7:30   p.   m.— Clift  Hotel    Concert  Trio. 
:00    to    10 :00    p.    m. — Studio    program. 
0:00  p.  m. — Correct  time. 
Wednesday.    October   12 
00    to    8:00    a.    m.— Golden    Gate   Crier. 
:00   a.    m. — Correct   time. 

2:30    to    2:00   p.   m.—  Clift   Hotel    Concert    Trio. 
30    to    7:00    p.    m—  Golden    Gate    Crier. 
00  to  7  :30   p.   m. — Clift  Hotel   Concert  Trio. 
00    to    10 :00    p.    m. — Studio    program. 
hursday,    October    13 

:00  to  8:00  a.    m.— Golden   Gate  Crier. 
:00  a.   m. — Correct  time. 

2:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 
:30  to  7:00  p.   m.— Golden  Gate  Crier. 
00    to    7 :30    p.    m.— Clift    Hotel    Concert    Trio. 
00    to    9:00    p.    m. — Regular    weekly    meeting    "26th 
Squad." 

:00  to   10:00   p.    m.— The   Clarion  Trio. 
riday,    October   14 

00  to  8:00  a.  m.— Golden  Gate  Crier. 
00    a.    m. — Correct    time. 
30  to    10:45   a.  m.— Diet  and   health   talk. 
2:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
30  to   7:00  p.   m.— Golden   Gate  Crier. 
00  to   7  :30   p.   m. — Clift  Hotel    Concert  Trio. 
;00   to    9:00    p.   m. — Studio   program. 
:00  to  10:00  p.   m.--KYA  artists. 
1:00    i>.    m. — Correct   time. 
aturday,    October    15 

fin    to    8:00    a.    m.— Golden    Gate    Crier. 
00    a.    m. —Correct    time. 

[B0  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
80  to  7:00  p.   m.— Golden   Gate   Crier. 
00   to  7:30   p.    m.— Clift  Hotel    Concert   Trio. 
:00   to  10:00   p.   m.— Studio  program. 
.0:00    p.    m. — Correct    time. 


<PO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO— 422 
Sunday,  October  9 

1:46  t<>   10:30  n.  m. — Church  services. 

i:00    to  6:00    p.    m.     Twilight    hour. 

>:00  to  fi  :30  p.  m. — States    Restaurant    orchestra. 

i  ;80    l"    8 :00    p.    m.      Palace    Hut »•!    concert    orchestra. 

1:00    to   9:00    p.    m,      National    Broadcast    Company. 

liOO   I"    10:00  p.  m.— Fairmont  Hotel  concert  orchestra. 

tfondny,   October    10 

>:45,  7  :15  and  7  :45  a.  m.— Health    exercise*. 

S  :00  to  9  :00  a.  m.— Sperry    Flour    happy    hour. 

10:80  to  10:45  a.  m. — Ye  Town.1    Cryer    service. 

Hg80    to    12:50   p.    m. — Kane's    Hawaiians. 

[1  r ri      Time    signals,    Scripture    rending. 

12:50  p.m.      Stock    market    quotations, 

1:00  to   12:111)   p.    in.      Urcaii    reeital. 

1  B0  to  S  :S0  p.   m.      Organ  recital. 

HO  tO  6:00  p.  m. — Children's    hour. 

5:00  to  6  :30  p.  m.      Ye    Town*    Cryer    nervier. 

5:80  to  7:00  p.  m.— Organ  recital. 

T  :fto  to  7:30  p.  m. — Lamplight  hour  and  book  review. 

"   :tn  to  B  :00  p.  m       i>\. 

B  :00  to  9  :00  p.  m.— Program  by  National  Broadcasting. 

B:00  to  10:00  p    m,      Program     for    Shell     Company    of 

California.   KPO-KKI. 
initio  p.  m.  to  12  midnight-    KPO's    variety    hour. 
Tuesday,   October   II 

16  and  7  :45  a.  m.      Health    exercises. 
B:00  to  9:00  a.  m.     Sperry    Flour  happy    hour. 
Hi  :oo  to  10:30  a.  m.-  Domestic    economist. 
tft;80  to  10:46  a.  m. — Ye   Towne    Cryer   service. 
HltQ   to    12:60  p.  m. — Kane's    Hawaiians. 
12  noon      Time   signals,    Scripture    reading. 
■  ■    in.      Stock    market    quota!  ii 

■  'rvan  reeital. 
i:00  p.  m.      Or«an   recital. 

4  :S0  to  5  ;!10  p.  m.      Palace    Hotel    concert    orchestra. 
00  p    m.      Children's    hour. 

m.      Ye    Towne    Cryer    service. 
to  p    in       States  Restaurant  orchestra. 
00  p.  m      DX 

m.      Dan   Casey's   Fireside   Hour. 
ll  :00   p   m.      National   Broadcasting  Company- 
Wrdnr»d*>.    October    12 

and  7  :46  a.  m.   -Health    exercises. 
9  :00  a    m.     Sperry    Flour  happy    hour. 
10:45a    m       Ye    Towne    Cryer    service. 
11:30  to  12:f0  p.  m.— Kane's  Hawaiians. 

Time  signals.   Scripture   reading. 
,     ni       Stock   market    quotations. 

■  'nran  recital. 
m. — Organ  recital. 

HM  to  6:00  p.  m.     Children's  hour. 

M  r   Bi      Ye    Town*   Cry**   service 
00  p.  m.   -States   Restaurant   orchestra. 
T'1"   to    7:30   p.    m.      Athletics 
M  p   m.      D3t 

p     m.— Atwater    Kent    Artists. 
I  p.  m.— National  Broadcasting  Company, 

p.    m.      Palace   Hotel   dance  orchestra. 


Thursday,    October    13 

6  :45.  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 

10  :00  to  10  :30  a.  m.— Domestic    economist. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

11:30    to    12:50    p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals,    Scripture   reading. 

12:50  p.m. — Stock   market   quotations. 

1 :00  to  2  :00  p.  m.— Organ  recital. 

3:30  to  5:00  p.  m.— Organ  recital. 

5:00  to   6:00  p.   m.— Children's   hour. 

6  :00  to  6  :30  p.  m. — Ye    Towne    Cryer   service. 

6:30  to  7:00  p.  m.— Organ  recital. 

7:00  to  7:30  p.  m.— Athletics. 

7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m.— Caswell  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11  :00  p.  m.— Palace  Hotel  dance  orchestra. 

Friday,    October    14 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

10:45  a.  m. — Ninon,  fashion  critic. 

11:30  a.    m.    to    12:45    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals,   Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1 :30  to  2  :00  p.   m. — Organ  recital. 

4  :00  to  5  :00  p.   m. — Organ  recital. 

5:00  to  6:00   p.    m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye  Towne   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   .Restaurant  orchestra. 

7:00  to  7:30  p.  m.— Sports-on-the-air. 

7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 

9:00    to    11:00    p.m. — National  Broadcasting  Company. 

Saturday,    October    15 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 

10  :00  to  10  :30  a.  m. — Domestic  economist. 

10  :30  to  10  :46  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.   m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12:50  p.  m.  —  Stock   market    quotations. 

1 :00  to  2  :00  p.  m. — Organ   recital. 

3:30  to  5:00  p.  m. — Organ  recital. 

5:0o   to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 

7  :80  to  8:00  p.  m.-DX. 

B:00    to   9:00   p.    m. — National    Broadcasting  Company. 

8:00    to    11:00   p.   m. — KPO    Dance  Orcht 

11:00  to  12:00  p.    m.— Palace   Hotel   Dance  Orchestra. 


KFWI— RADIO    ENTERTAINMENTS,    INC. 
SAN    FRANCISCO— 267 

Sunday.   October  9 

i  :80  p.  m.     Orcan    recital. 
0    9  :oi)    p.    m.      Church    sen 
9:00  to  10  :00  p.  m. — Laura    Ellen    Windsor    and    pupils. 
10:00  to  12:00  p.  m.      Clyde   Cooper's    orch 

Monday,  Octoher   10 

B:20    bo    10:21   a.    m.     Breakfast    program, 

to  10  :8Q  i   m      U     9       i  athcr  reports. 
10:80    to    11:00    a.    m.— Fashion    hints. 

'riran    reeital. 
12  :00  to  1 :00  p.  m. — Luncheon    program. 
4:00  to  6:00  p.  m       KFWI    tea   party. 

instruction    reports. 

6  : 30  to  fi  :00  p.  m.  -  Theatrical   announcements. 

:00  p.  m.— Dinner  hour  concert. 

7  :00  to  7  :15  p.  m  — Sports  by   Geo.   T.    Davis. 
7  :1S  to  7  :80  p.  m.      Advertising   talk. 

8:00  to  9:00   p    m      Clyde  Cooper's  orchestra. 
9:00  to  9:80  p.  m.— Geo.  Taylor  and  Clem  Kennedy. 

10:i»o  p.  m.      Darneille   Sisters. 
10:00  p.m.      Weather   and    police  reports. 

to  12:00  p.  m.— Clyde    Cooper's    Roof  Garden    or- 
chestra. 
Tuesday.   October    11 

;».  m. — Health    exercises, 
a     m.      Breakfast    program. 
10:27  to  10:30  a.  m.  —  U.    S.    weather    reports. 

10  :30  to  11  -.00  a.  m. — Beauty  hints. 

:<•  1^:30  p.m. — Musical    luncheon    program. 
12  :M  to  I  :M  p.  m.      Organ    recital. 
1  :00  to  1  :30  p.  m.— Country  store. 

Dein.   piano  and  banjo. 
•r,       Construction    reports. 
m.      Theatrical  announcements. 
:<>0  p.  m. — Dinner  hour   concert. 

bv    Ceo.   T.   DavtS. 
:30  p.m.      KFWI    Builders   of    Progress  Club, 
a      Clyde  Cooper's  orchestra. 
m—  Barnes    Vaudeville    Agency, 
m.      Weather   and    Do 

p.  m.      Clyde    Cooper's    orchestra. 

11  :00  to  12  :00  p.  m.— Zeis  Black's   mysterious  hour. 
Wednesday.    October    12 

a.  m.-    Health    exercise*. 
M    I'1  -'.    a.    m.  —  Breakfast    program. 
to  !<•»■  1      TT    S.   weather   reports, 
1  a.  m. -Cynthia    Grey's    column. 
11 :00  to  12:0t  m.— Organ   recital. 

12  :00  to  It  :S0  p.  m. — Luncheon    program. 
12  :80  to  1  :0O  p.  m. — Organ   recital. 

1  :00  to  I  ntry   store. 

:M  p.  m.  -Construction    reports. 

5  :S0  to  6  :i>0  p.  m.     Theatrical   announcements. 

6  :00  to  7  :00  p.  m.  —  Louis   Donato  and  Jack    Reiser. 

Speroi   by   Geo.   T.   Darss. 
•      dio  program. 
9:00  to  9:00  p.  m.  —Clyde  Coopers  Orchestra. 


9:00  to  10:00  p.  m.— Cliflford    Schneider,    baritone. 

10:00  p.m. — Weather  and   police  reports. 

10  :03  to  12  :00  p.  m.— Clyde    Cooper's    orchestra. 

Thursday,    October    13 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20    to    10:27    a.    m.— Breakfast   program. 

10:27  to  10:30  a.  m.—  U.    S.    weather   reports. 

10:30  to  11:00  a.  m. — Fashion  hints  by  Babette. 

12:00  to  12:30  p.  m. — Luncheon  program. 

12  :30  to  1 :00  p.  m.— Organ    recital. 

1  :00  to  1  :30  p.  m. — Country  store. 

4  :00  to  5:00  p.  m.— KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis 
7:15  to  7:30  p.  m.— Kenneth  A.  Millican. 
8:00  to  9:00  p.   m.— Studio  program. 

9:00  to  9:30  p.  m. — Gloria   Del    Rae. 

9:30  to  11:00  p.  m.—  Bill    Bennett. 

11 :00  to  12  :00  p.  m. — Clyde   Cooper's   orchestra. 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

Friday.    October   14 

7  :00.  7  :30  and  8  :00  a.  m. — Exercise  hour. 

8:20    to    10:27   a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m. — U.    S.    weather   reports. 

10  :30  to  11 :00  a.  m. — Beauty  hints. 

11:00  to  12:00  m.— Organ    recital. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program, 

12  :30  to  1  :00  p.  m.— Organ   recital. 

1  :00  to  1  :30  p.  m. — Country  store. 

1  :30  to  2  :00  p.  m. — Cowell  Dein,   banjo  and  piano. 

4:00  to  5:00  p.  m.— KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6:00  to  7:00  p.  m. — Program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15   to  7:30  p.    m.— Talk. 

8  :00  to  9:00  p.  m. — Clyde   Cooper's  orchestra. 
9:00  to  10:00  p.  m.— California  Sunshine  Boys. 
10:00  p.m. — Weather  and    police  reports. 
10:03  to  12:00  p.  m.— Clyde  Cooper's  orchestra. 
12:00  to  12:30  p.  m. — -Luncheon  program. 
Saturday.    October    15 

7  :00,  7  :30  and  8  :00  a.  m.— Exercise  hour. 

8  :20  to  10:27  a.  m. —Musical   breakfast  program. 
10:27  to  10:30  a.  m. — U.    S.    weather    reports. 

10  :30  to  11 :00  a.  m. — Cynthia  Grey's  column. 
12:nn  to   12:80  p.  m.    -Luncheon  program. 
12  :30  to  1  :00  p.  m.— Organ  recital. 
1 :00  to  1 :30  p.  m.— Country   store. 

5  :00  to  5  :30  p.  m. — Construction    re] 

6  .00  p.  m.-  Theatrical  announcements. 

6  :00  to  7  :00  p.  m.— Dinner  hour  concert. 

7  :00  to  7  :U  p.  BU— Sports  by   Geo.   T.   Davis. 

7  :16  to  7  :30  p.  m. — Geo.  Taylor  and  Clem    Kennedy. 

8  :00  to  9  :00  p.  m. —Athena    AlexandrotT.  soprano. 
9:00  to  12  :00  p.  m. — Clyde  Cooper's  orchestra. 
12:00  to  2  :30  a.  m.— KFWI  hour  of  mirth  . 

KLX— OAKLAND    TRIBUNE 
OAKLAND — 508 

Monday,    October    in 

Ml  rt  ba    Lee, 
6:80  to  6:30  p.  m.     Brother  Bob's  club. 
6:30  to   7:00   p,    m.      Dinner   concert. 
7:00   to   7:30    p.    m.    -Amusement    information. 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 

Prime*:  Instruction  By  Appointment 


Iifornia 

>rfo/icp 


474  POST  STREET 

SAN  F*  v  CALIF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  192? 


Society 

(Continued  from  Page  5) 

Misses  Marie  Hayden,   Leila  Hamil- 
ton, Mary  Carmichael,  and  Miss  Lacy. 

*  *     * 

The  Misses  Adelia  and  Winifred 
Leet  of  San  Jose  were  joint  hostesses 
at  a  dinner  Thursday  evening,  Sep- 
tember 22,  preceding  the  performance 
of  II  Trovatore 

*  *     * 

The  affair  was  given  in  the  Roof 
Lounge  of  the  Clift  Hotel,  and  com- 
plimented Miss  Doris  Elizabeth 
Bailly,  whose  engagement  to  Mr.  Wil- 
liam Frederick  Dohrman  was  an- 
nounced this  week  at  an  elaborate 
luncheon  at  her  home  on  Laurel  and 
Jackson  streets. 

In  addition  to  the  hostesses  and 
the  bride  elect,  those  attending  the 
dinner  were : 

Miss  Jean  Bailly  and  Messrs.  Wil- 
liam F.  Dohrmann,  Paul  Dulfer,  Ray- 
mond Brady  and  Maxwell  McNutt. 

*  *     * 

Father  Robert  Sesnon,  M.A.,  who 
has  just  returned  after  a  residence 
of  two  years  in  Rome,  will  give  an 
informal  talk  in  the  Paul  Elder  Gal- 
lery Tuesday  afternoon,  October  11, 
at  2:30  o'clock,  on  Vocal  Expression, 
Verbal  Expression  and  Pantomimic 
Expression.  He  will  also  give  selected 
readings  from  Joyce  Kilmer,  Francis 
Thompson,  and  Shakespeare's  "Julius 
Caesar."  If  time  will  permit,  he  will 
also  give  some  of  his  impressions  of 
Rome  and  of  the  great  Mussolini. 

Mrs.  Hugh  Brown  will  read  "The 
Field  God,'*  a  "poor  white"  drama,  by 
Paul  Green,  in  the  Paul  Elder  Gallery 
Thursday  afternoon,  October  13,  at 
2:30  o'clock.  Paul  Green  is  one  of  the 
foremost  dramatists  of  the  day  and  in 
"The  Field  God"  he  gives  superb 
character    delineation    coupled    with 

fine  drama. 

*  *     * 

An  exhibition  of  etchings  and  litho- 
graphs by  Alfred  Hutty  is  to  open  in 
the  Paul  Elder  Gallery  October  10. 
Formerly  well  known  as  a  painter, 
Alfred  Hutty  has,  during  the  last  four 
years,  rapidly  risen  into  prominence 
as  an  etcher.  His  use  of  free  line  is 
notable.  We  have  rarely  in  America 
produced  an  artist  so  sensitive  to  its 

possibilities  and  so  gifted  in  its  use. 

*  *     * 

Interesting  visitors  from  Paris, 
France,  are  Mr.  and  Mrs.  Pierre  Le- 
paulle,  who  are  at  the  Clift  Hotel. 

Mr.  Lepaulle,  who  is  a  member  of 
the  French  bar,  also  holds  the  degree 
of  Doctor  of  Law  of  Harvard  Univer- 
sity. He  will  deliver  two  lectures  at 
the  University  of  California  on  con- 
trasts between  American  and  Euro- 
pean law. 


8:00    to    9:00    p.    m. — Special    program. 
9  :00  to  10:00  p.  m. — Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday.   October    11 
2  :45  p.  m. — Baseball. 
5  :30  to  6  :30  p.  m— Brother  Bob. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:30    p.    m. — Amusement    information. 
8:00  to  9:00  p.   m. — Program. 
Wednesday.    October    12 
2:45  p.  m. — Baseball. 
5  :00  p.  m. — Martha   Lee. 
6:30  to  7:00  p.  m. — Dinner  concert. 

7  :00    to   7  :30    p.    m. — Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m.— Special   program. 
Thursday.    October    13 

2  :45  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7  :00    to    7  :30    p.    m. — Amusement    information. 

Friday.    October   14 

2  :45  p.  m. — Baseball. 

6:00   p.    m. — Martha    Lee 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m. — Amusement    information. 

8:00  to  9:30  p.   m. — Special   program. 

9:30  to  10:30  p.  m.— Athens    Athletic    club    orchestra. 

Saturday,    October    15 

2:15   p.  m.— Football. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m.— Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday,   October  9 

11 :00    a.    m. — Church    service. 

6:30  to  7:30  p.  m. — Dinner  concert  program. 

7  :30  p.  m.— Weather  and  baseball. 

7:35   to   9:00    p.    m. — Church   service, 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday.  October    10 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.    weather:    1:00.    weather;    1:03,    S.    F.    stocks; 

1  :08.  N.  Y.  stocks. 
5:30  to  6:00  p.  m  —  KGO    Kiddies'    Klub. 
6:00  to  6:45  p.   m. — Dinner  concert  program. 
6:45    p.    m. — "What's    Happening    in    the    World." 
7:03,    weather;    7:06,    baseball;    7:08,    S.    F.    produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.   stocks    (closing). 
8:00   to  9:00  p.   m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m. — "Chats   About  New  Books." 
Tuesday.   October    11 

11:30  to   1:00  p.  m. — Hotel   Leamington  concert. 
12:30,    weather;    1:00.    weather;    1:03.    S.    F.    stocks; 

1:08.  N.  Y.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
6:00  to  6:55  p.  m. — Dinner  concert  program. 
6:55.  news;  7:03,  weather:  7:06.  baseball:  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks   (closing). 
8:00  to  9:00  p.  m. —  (Oakland    studio) — The    Pilgrims. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — National  Broadcasting  Company. 
Wednesday,    October   12 

11:30    to    1:00    p.    m. — Hotel    Leamington    concert. 
12:30.    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  stocks. 
2  :00  to  3  :00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
6:00  to  6:30  p.  m.— Dinner  concert  program. 
6:30,  weather;  6:33.  baseball. 
6:35  to   7:30   p.   m, — Farm   program. 
S:00   to   9:00    p.    m.— Vaud«-vi]|._-. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to   12:00  p.   m.— Lynn    Pryor's   Orchestra. 
Thursday.    October    13 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:03.    S.    F.    stocks: 

1 :08.  N.  Y.  stocks. 
2:00  to  3:00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
5:00    to    6:00    p.    m.— "Friend    to    Boys." 
6:00  to  6:55  p.  m.— Dinner  concert  program. 
6:55  to  7:00  p.  m. — National    Broadcasting   Company. 
7:00,    news;    7:03.    weather;    7:06.    baseball;    7:08.    S. 

F.   produce,   grain,   cotton;  7:16,   S.  F.  stocks    (clos- 

ingi;   7:23.   N.    Y.    stocks    (closing). 
8:00  to  9:00  p.  m.— KGO  players. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  12:00  p.  m. — Hotel    St.    Francis    dance    orches- 
tra. 
Friday.    October   14 
11:10  a.    m. — Homemaking   talk. 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    Btocks ; 

1:08,  N.  Y.  stocks. 
5:30  p.m. — Wise   man    from    the   Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 
6  :45  to  6  :55  p.  m. — "Weekly   Financial    Review." 
6:55,  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 

produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 

7:23.  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — Western    Artist    Series. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — National  Broadcasting  Company. 


Saturday,    October    15 

11:00  to  12:00  p.   m.— St.  Francis  Dance  Orchestra. 
11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks' 

1 :08.  N.  Y.  stocks. 
6:00  to  7:00  p.  m.— Majestic  Ball  Room  Orchestra. 
7:00  to  7:15  p.  m. — Weather,  news,  market  reports. 
7:15  to  7:30  p.  m. — Weekly  sport  review. 
8:00  to  9:00  p.  m. — National  Broadcasting  Company, 
10  :00  p.  m.  to  1 :00  a.  m.—  Wilt    Gunzendorfer's    Band. 


KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES— 468    METERS 
Sunday,  October  9 

10  ;00    a.    m. — Morning    services. 

5:30    p.    m.— Thelma    Brown. 

6:30    to    7:00    p.    m.— Boris    Myronoff,    concert   pianist. 

7:00  p.  m. — Aeolian  organ  recital. 

8:00   p.   m.— Packard    classic   hour. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00    p.    m.— Pat    O'Harro    and    his    serenaders. 

Monday.   October    10 

5:30  p.  m. — Matinee  program. 

6:00  p.   m. — Florence  Sanger. 

6:15   p.   m.— Radiotorial. 

6 :30    p.    m. — Gamut    male    quartet. 

7:00   p.   m.— Gene  Johnston's   Music  Box  hour. 

8:00    p.    m.— National    Broadcasting    Company. 

9:00  p.    m.— Shell  Company  of  California. 

10:00    p.    m.— Program    the   Aeolians   dance  orchestra. 

Tuesday.   October   11 

5:30   p.    m. — The  Dragon   Hawaiians. 

6:00   p.  m. — Florence  Sanger. 

6:15  p.  m.— - Prox-Knopx. 

6  :30  p.  m. — Vest  pocket  period. 

7:00  p.  m. — Eva  Olwatti. 

8:00  p.   m. —Classic   program. 

9:00    p.    m| — National    Broadcasting    Company. 

10:00  p.  m.— National   Broadcasting  Co. 

Wednesday,    October    12 

10:45   to    11:05  a.    m.— Gold    Medal    Folks. 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6:15    p.    m. — Radiotorial    period. 

6:30  p.  m.— Bill  Funk  and  his  Packard  Six  Orchestra. 

7:30    p.    m.— Nick    Harris   detective   stories. 

8:00  p.  m. — Popular  program. 

9:00   p.   m. — National    Broadcasting  Company. 

10:00    p.    m. — Kolia    Negin,    Gypsy    tenor. 

Thursday.    October    13 

5:30  p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 

6  :15   p.   m. — Radiotorial   period. 

6:30  p.  m. — Don    Parker.   Popular  Pianist. 

7:00    p.    m. — Program    by    the   University   of  Southern 

California. 
8:00    p.    m. — Program    of  semi-classical    music. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern   classical  music. 
Friday,    October   14 
10:45   to   11:05   a.   m,— Gold   Medal   Folks. 

5  :30  p.   m.— Matinee  program. 

6  :00   p.  m. — Florence  Sanger. 

6  :15    p.    m. — Radiotorial    period. 

6:30    p.    m. — Clarice    Russell,    blues   singer. 

7  :00  p.   m.— Program  by   Paul  Roberts. 
8:00  p.   m.— Glee  Club  singers. 

9:00    p.    m. — National    Broadcasting   Company. 

10:00  p.  m.— N.   B.  C.  program. 

Saturday.    October    15 

2:00  p.  m. — Football  game. 

5:30    p.    m.— Strangers   Social    Club   Orchestra. 

6:00   p.   m.  —Florence  Sanger. 

6:15   p.    m. — Radiotorial    period. 

6:30  p.   m. — Vest   Pocket  program. 

7:00  p.  m. — Henry  Starr,  pianist  and   vocalist. 

7  :30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 

8:00  p.  m. — National  Broadcasting  Company. 

9:30  p.  m. — Program  by  Mrs.  Crossman. 

10:00    p.    m.— Packard    Radio    Club. 

11:00  p.  m.— KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 

SEATTLE— 348 
Sunday,  October  9 

7:45    to   8:00   p.    m.— Twilight    Organ    Heur. 

8:00  to  9:30  p.   m.— Evening  services. 

9:30  to    11:00   p.  m. — Concert  orchestra. 

Monday,   October    10 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 

6:30    to  7:00  p.   m.— KJR   junior  hour. 

7:00   to    10:00    p.    m.— Studio   program. 

10:00    p.    m. — Time    signals. 

Tuesday,   Octohcr    11 

6:00   to    6:30    p.  m. — Time  signals,   sports    news. 

6:30   to   7:00   p.   m.— KJR  junior  hour. 

7:00   to  10:00  p.    m.  —Studio  program. 

10:00    p.    m. — Time    signals. 

10:00    to    11:00    p.    m. — Vic    Meyers'    dance    orchestra. 

Wednesday,    October   12 

6 :00    to    6 :30    p.    m. — Time    signals,    sport    news. 

6:30  to  7:00  p.  m.— KJR  Junior  Hour. 

7:00  to  10:00  p.  m. — Studio  program. 

10  :00    p.    m. — Time   signals. 

Thursday.    October    13 

6:00    to    6:30    p.    m.— Time    signals,    sport    news. 

6:30  to   7:00   p.   m. — KJR  junior  hour. 

7:00  to  9:00  p.  m. — Studio  program. 

9:00  to   10:00  p.   m. — Concert  orchestra. 

10:00    p.    m. — Time    signals. 

(Continued  on  Page  18) 


October  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


Motive 

power  in  air 

t  r  ansporta- 

tion  has  two 

functions   to 

A    ^^^d'  ^^P  r  'IB 

perform:    1, 

■  K*»     *             ^  ' 

it  must  drive 

the  craft  and 

^^ 

its  cargo  to 

its     destina- 

■   £9kU     B 

tion  ;     2,     it 

aaV.  V  afl 

must     sup- 

BX' fl 

port   the 

Lyfl 

weight      o  f 

the  craft  and 

its  cargo  in 

Lieutenant   Blaine  Stubblefield   ^  •        J]lr 

ng  the  time  of  transit.  This  second 
tact  incurs  an  expense  with  which 
motor  and  rail  transportation  are  not 
concerned.  The  weight  of  ground 
vehicles  is  supported  by  the  earth. 
Aircraft  and  their  loads  are  support- 
ed by  power,  fuel,  which  costs  money. 
But  aircraft  require  no  roadways  to 
je  built  and  maintained  at  great  ex- 
pense. Airways  cost  nothing,  except 
for  a  beacon  light  every  twenty 
miles  or  so. 


Automobile  accidents  in  New  York 
City  alone  during  the  first  six  months 
of  1927  caused  more  casualties  than 
all  American  aircraft  combined  (lur- 
ing the  same  period. 


Packages  up  to  5(1  pounds  in 
weight  may  be  sent  by  air  mail  at 
the  regular  letter  rate  of  ten  cents 
per  half  ounce.  The  size  of  air  mail 
packages  must  not  be  greater  than 
84  inches  girth,  plus  length.  .Measure 
the  girth  (all  four  sides  in  inches) 
and  to  I  hat  add  the  length  in  inches. 
If  the  total  is  84  inches  or  less  (and 
the  weight  is  60  pounds  or  less)  the 
package  will  be  accepted  for  air  mail- 
ing. 


An  air  mail  letter  may  contain  as 
many  as  five  sheets  of  thin  standard 
size  letter  paper  (plus  envelope!  and 
still  weigh  a  hall'  ounce  or  less.  A 
let  lev  page,  typed  single  space,  may 
cany  as  many  as  BOO  words — 2500 
words  on  five  pages.  That  is.  a  long 
message  to  Chicago  in  21  hours  or  to 
New    S'ork  in  31  hours  for  ten  cents. 


It'  an  air  mail  letter  weighs  a  frac- 
tion more  than  a  half  ounce,  it  re- 
quires postage  for  a  full  ounce — 20 
cents.  If  it  weighs  a  fraction  more 
than  one  ounce,  it  requires  postage 
for  an  ounce  and  a  half  .  and 

so  forth. 


Air  mail  letters  may  be  forwarded. 
That  is,  an  air  mail  letter  for  a  per- 
son who  has  left  the  address  given, 
may  be  re-addressed  and  re-mailed 
'without  additional  postage.  If  the 
letter  is  finally  returned  to  the  sender, 
it  will  travel  by  train  mail. 


Nearly  everybody  now  knows  that 
San  Francisco  is  the  western  ter- 
minus of  a  transcontinental  air  line. 
Not  all,  however,  know  that  we  are 
the  headquarters  of  a  Pacific  coast 
air  mail,  passenger  and  express  line, 
running  a  year-round  daily  schedule 
between  Seattle  and  Los  Angeles, 
touching  all  coast  cities.  Air  mail 
poundage  is  increasing  consistently 
on  all  coast  lines,  north  south,  and 
east. 


Airplanes  on  the  San  Francisco- 
Chicago  transcontinental  route  can 
scratch  through  the  Sierra  Nevada  by 
the  railway  pass  to  Reno  at  an  alti- 
tude of  about  8000.  If  the  mountains 
are  covered  with  clouds  so  that  the 
peaks  cannot  be  seen,  the  pilots  rise 
to  an  altitude  of  more  than  13,000 
feet,  thus  clearing  the  entire  range. 


Many    prospective    passengers    on 

trans-mountain  air  lines  inquire  about 
I  he  altitudes  with  much  concern,  be- 
lieving that  they  will  be  unpleasantly 
affected  by  light  atmosphere.  The 
effect  of  high  altitude  is  mostly  sug- 
gestion: passengers  who  are  not 
aware  of  the  height  at  which  they 
are  flying  seldom  not  ice  any  change. 
Most  flyers,  if  they  ascend  and  de- 
scend gradually,  can  notice  no  dif- 
ference at  any  practicable  altitudes. 


Art  at  the  Capitol 

Charles  Henry  Grant,  marine  ar- 
tist of  San  Francisco,  listed  in  "Who's 
Who  in  America,"  will  talk  on  Franz 
Hals  and  Rembrandt  next  Thursday 
afternoon  (October  1:!)  in  the  Crocker 
Art  Gallery  at  Sacramento,  the  oc- 
casion being  the  annual  fall  program 
given  by  the  Ladies'  Museum  Associa- 
tion, an  auxiliary  of  the  Crocker  Gal- 
lery. 

Mr.  Grant  was  appointed  as  "the 
official  artist  for  the  United  States 
Navy"  on  its  trip  a  few  summers  ago, 
to  the  Antipodes. 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths   and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.  H.  CORCORAN,  Agua   Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms  -  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Room, — Clean    Linen — Clean    Everythinc 
Rates  Exceptionally   Reasonable 

TELEPHONE  110 


Not  a  pass  on  the  entire  route 
reaches  quite  10,000  feet  altitude.  The 
Wasatch  mountains  just  east  of  Salt 
Lake  City  come  within  two  or  three 
hundred  feet  of  it,  and  Sherman  Hill. 
this  side  of  Cheyenne,  is  almost  as. 
high. 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 
YOUR   HEADQUARTERS 

A   Hotel   With   An   Atmosphere 

Andrew   Johnston,    Manager 

J.  SPAULDING  &  CO. 

Established  18fi  I 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA  STREET 
San  ataadra 

Phone  Douglas  3084 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer.  Prop. 
Lincoln  and  Cadillac  Limou-ines 

Far    All    Oeeaaasaa 

Da'  and   Night 


fkwxu H.M  perhaar 

sh.ppmc !.i«  per  haar 

Shart    Triaa.    Taitaab    Ratea 


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18 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  19271 


Radio 

(Continued  from  Page  16) 

Friday,    October    14 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6:30  to  7:00  p.   m.— KJR  junior  hour. 

7:00  to  8:00  p.  m. — Studio  program. 

8:00   to  9:00   p.    m. — John   Hopper   trio. 

9:00   to    10:00   p.    m. — Studio   program. 

10:00  p.  m. — Time  signals. 

10:00   to    11:00  p.    m. — Vic   Meyers'   dance  orchestra. 

Saturday,    October    1 5 

6:00  p.  m. — Time  signals. 

6  :00  to  6  :30  p.  m. — Sport  news,  News  items. 

6  :30  to  7  :00  p.  m.— KJR  Junior  Hour. 
7:00  to  10:00  p.  m. — Studio  program. 
10:00  p.  m. — Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 

KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 

Sunday,  October  9 

7  :30  to  9:00  p.  m. — Evening   Church  services. 
9:00  to   10:00   p.   m. — N.    B.   C.   program. 

10  :00  to  11 :00  p.  m. — Little  Symphony  orchestra. 

Monday,   October    10 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00   to  7:10   p.    m.— Educational    talk. 

7:10  to  7:40  p.  m. — Instrumental  entertainment. 

7:40   to   S:00  p.    m.— Travel    talk. 

8:00  to  9:00  p.  m. — N.  B.  C.  program. 

5  :00  to  10  :00  p.  m. — Concert. 

10:00  to    12:00    p.    m. — Dance   frolic. 
Tuesday.  October   11 

6  :00  to  7  :00  p.  m.—  Dinner  concert. 
7:30  to   7:45   p.    m.— Utility  service. 
7:45    to    8:00    p.    m. — Golf   chat. 

B  :00    to   9 :00   p.   m. — Educational    program. 

9  :00  to  10  :00  p.  m.— N.  B.  C.  program. 

10  :00  to  12  :00  p.  m. — Dance  music. 
Wednesday,    October   12 

0  :00    to    6 :30    p.    m. — Children's    program. 

6:30   p.    m. — Dempsey-Tunnc-y    light    through    N.    B.    C. 

7  :30  to  7  :45  p.  m. — Utility    service. 

5  :00  to  9  :00  p.  m. — Concert. 

■9:00  to  10:00  p.  m.— N.  B.  C.  Program. 

Thursday,    October    13 

G  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — Good    Humor   orchestra. 

7:30    to    8:00    p.    m. — Concert. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00   to    10:00    p.    m. — N.    B.   C.    program. 
Friday.    October    14 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  8  :00  p.  m. — Program. 

8  :00  to  9  :00  p.  m.— Concert. 

S:00  to  10:00  p.  m.— N.  B.  C.  Program. 
10:00    to    10:30    p.    m. — Concert. 
10:30   to   12:00  p.   m.— Keep  Growing  Wiser  Order  of 

Hoot  Owls. 
Saturday,    October    15 
6:00  to  7  :00  p.  m. — Dinner    concert. 

8:00  to  9:00  p.   m. — National    Broadcasting  Company. 
10  :00  to  12  :00  p.  m.— Dance  music. 


Statement  of  the  Ownership,  Management.  Circulation, 

etc.,  required  by  the  Act  of  Congress 

of  August    24.    1912. 

Of  San  Francisco  News  Letter,  published  weekly  at 
San   Francisco,   California,   for  October  1,   1927. 
State   of   California 
City    and    County    of 
San    Francisco 
ss. 

Before  me.  a  Notary  Public  in  and  for  the  State 
and  county  aforesaid,  personally  appeared  Frederick 
A.  Marriott,  who,  having  been  duly  sworn  according 
to  law.  deposes  and  says  that  he  is  the  publisher  of 
the  San  Francisco  News  Letter  and  that  the  follow- 
ing is,  to  be  best  of  his  knowledge  and  belief,  a  true 
statement  of  the  ownership,  management  (and  if  a 
daily  paper,  the  circulation  I ,  etc.,  of  the  aforesaid 
publication  for  the  date  shown  in  the  above  caption, 
required  by  the  Act  of  August  24.  1912.  embodied  in 
section  411,  Postal  Laws  and  Regulations,  printed 
on    the   reverse   of  this    form,   to   wit: 

1.  That  the  names  and  addresses  of  the  publisher, 
editor,   managing  editor,  and   business  managers  are: 

Name  of —  Post  office  address — 

Publisher.     F.    A.    Marriott.     268    Market    Street,     San 

Francisco. 
Editor,    E.    F.    Ross,    268    Market    St..    San    Francisco. 
Managing  Editor,  E.  F.  Ross,  268  Market  Street.  San 

Francisco. 
Business  Manager,  F.  A.  Marriott,  268  Market  Street, 

San  Francisco. 

2.  That  the  owner  is:  Frederick  A.  Marriott,  268 
Market  Street.  San  Francisco. 

3.  That  the  known  bondholders,  mortgagees,  and 
other  security  holders  owning  or  holding  1  per  cent 
or  more  of  total  amount  of  bonds,  mortgages,  or 
other  securities  are:  None. 

F.  A.  MARRIOTT, 

Publisher. 
Sworn    to   and    subscribed    before    me   this    29th   day 
of  September.  1927. 
(Seal)  A.  W.  HEALEY. 

Notary  Public  in  and  for  the  City  and  County  of 
'San  Francisco,  State  of  California. 

(My  commission  expires  August  29,  1929) 


Pleasure's  Wand 

(Continued  from  Page  7) 

Warfield 

"American  Beauty,"  a  Wallace 
Irwin  story  featuring  Billie  Dove  and 
Lloyd  Hughes,  will  be  the  screen  at- 
traction this  week,  starting  Saturday 
at  the  Warfield  theater. 

Carey  Wilson  adapted  Irwin's  story 
for  the  screen  and  produced  it,  as 
well,  for  First  National  Pictures.  A 
splendid  supporting  cast  is  seen  in 
this  picture,  including  Walter  Mc- 
Gran,  Margaret  Livingston,  Lucien 
Prival,  Al  St.  John,  Edythe  Chap- 
man, Alice  White,  Yola  d'Avril,  Lor- 
etta  Young,  With  the  return  to  San 
Francisco  of  Walt  Roesner,  popular 
conductor,  Loew's  Warfield  Theater 
is  to  offer  one  of  its  biggest  shows  of 
the  season  commencing  Saturday. 
With  Roesner  again  in  charge  of 
stage  festivities  a  number  of  well 
known  personalities  have  been  en- 
gaged for  the  new  production  which 
will  be  personally  supervised  by  Fan- 
chon  and  Marco  and  have  the  title  of 
"Back  Home." 


Cameo 

The  popular  Cameo  Theater  on 
Market  street,  opposite  Fifth,  will  to- 
day screen  Tom  Mix  in  the  "K  and  A 
Train  Robbery,"  with  thrills  and  dar- 
ing adventure  as  part  of  the  story- 
This  cosy  theater  with  its  other  fine 
films,  also  presents  Sunday  and  Mon- 
day "Call  of  the  Wilderness,"  with 
Sandow,  the  police  dog,  the  star  in 
the  picture. 


Golden  Gate 

Ned  Wayburn's  Buds  of  1927,  a 
musical  and  dancing  revue  composed 
of  young  people  trained  and  developed 
in  Ned  Wayburn's  studio  in  New 
York,  are  featured  at  the  Golden  Gate 
Theater. 

Harry  Kahne,  mentalist,  Naomi 
Ray  and  Eddie  Harrison,  presenting 
a  vaudeville  skit  "Spring  is  Here," 
share  honors  on  the  program. 

Two  other  numbers:  George  Mc- 
Clellan,  in  comedy  offering;  Haynes, 
Lehman  and  Kayser  in  "Three  Little 
Playmates,"  fill  out  the  vaudeville 
entertainment. 

On  the  screen  will  be  Lewis  Stone 
and  an  all  star  cast,  in  the  feature 
photoplay  "The  Prince  of  Headwait- 
ers." 


Imperial 

The  attraction  starting  Saturday 
at  the  Imperial  Theater  will  be  Harry 
Langdon  in  "His  First  Flame."  It  is 
a  corking  good  comedy  full  of  fun 
and  thrills. 


IKbks 


RWIL  ELDERS 

239  PosrSrreel-.  San  Francisco 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


—   NOW    IN    OUR    30TH    YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary  Street 

Phone  Kearny  2866 
San  Francisco 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  SprinKs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA  STREET— GARFIELD   844 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone  Market    7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury  Bldg.) 

Phone   Prospect   9845 

Work  Called  for  and  Delivered 


Dctober  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


PHOTOGRAPHS 


rue  Forever 


MADAME  M.  St.  CLAIRE 

EXPERT 

Masseuse 

ELECTRIC  TREATMENTS  — 
REDUCING— BUILDING  AND 
GENERAL   BODY   MASSEUR 


275  Turk  Street 


Phone  Franklin  3858 


Phone   Suiter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco.    Atamedn 

and  San  Mateo  Counties 


IN  THE  SUPERIOR  COURT 

of  the  State  of  California,   in  and  for  the 
City    and    County    of    San    Francisco 

Margaret    Vanderhoog-t,    Plaintiff,    vs.    John    W.    B. 

Vandi  Hi Defendant. 

Nil   184626. 

Action    brollR-hl    in    the   Sui  of  the  State 

of  California  in  and   for  thi 

HTancisco,    and    I  li tmplnint    tiled    in    (he    office   of 

the  Counts    Clerk    of  said   City  and   County. 
The  people  of  tlu>  State  of  California  send  greeting 

i":  John  W,  B.  Vanderfc t    Dafandmbt. 

You    are    hereby    required    to    appear    in    an    action 

i    you   !>y   the  above-named   PlnintitT   in 

Court  of  the  State  of  California,   in  and 

and    County   of    Sun    Francisco,    and    to 

omplaint    filed    therein    within    ten    days 

the  it;i>    of  servil    ■   after  the  sen 

this  summons,   if  served   unhin   this   City   and 

or    if   served    elsewhere    within    thirt > 

brought    to    obtain    a    judgment 
iliis  Court   dissolving   the  Kinds  of  ma- 
le,   between    plaintiff    and    defend- 
ant,  on    the   grounds    of   defendant*!    wilful    desertion 
and    wilful    neglect,    also    for    general    relief,    as    will 
My   appear   in   the  Complaint   on    file,   to  which 
ference   is   hereby   made. 

u  are  hereby  notified  that  unless  you  appear 

:,U>\e  required,   the  said    Plaintiff  w-ill 

idgment    for  any   money    or   damages   demanded 

tint    as    arising    ujion    contract    or    will 

the   Court    for  other  relief  demanded    in    the 

tomplaint. 

my  hand  and  the  Seal  of  the  Superior 
'  California,  in  and  for  thi 

•  f    San    Fran, 

venth    day   of   July.    192?. 
H.   1    MULCREVT,   Clerk. 
By  J.  J.   RAFFKRTY.   Deputy  Clerk. 

I   Mills   Rldg..   San   Francisco. 
■r   Plaintiff. 


Pleasure's  Wand 

(Continued  from  Page  18) 

Pantages 

Sophie  Tucker,  a  world-favorite 
comedienne,  and  one  of  San  Fran- 
cisco's own  "pets"  will  be  the  head- 
liner  at  Pantages  this  week,  starting 
Saturday,  with  her  own  new  bag  of 
tricks.  She  carries  lots  of  sunshine 
'neath  her  bonnet  and  freely  passes  it 
around  to  those  who  know  how  to 
cherish  permanent  rays  of  fun.  There 
will  be  other  attractions  at  this  thea- 
tre. But  don't  miss  seeing  and  hear- 
ing radiant  Sophie  Tucker. 


Alhambra 

Harrison  Ford  and  Phyllis  Haver 
star  in  "No  Control,"  today's  screen 
feature  at  the  Alhambra;  also  there 
will  be  Joseph  Schildkraut  in  "His 
Dog,"  with  Julia  Faye  and  Sally 
Rand,  the  principals. 

Clara  Bow,  the  "It"  girl,  will  be 
seen  Sunday,  October  9,  in  "Rough 
House  Rosie,"  and  there  will  be  Oc- 
tober comedy  news  reels.  "Service 
for  Ladies"  features  Adolph  Menjou 
in  a  three-day  run  October  10,  11  and 
12.  Then  comes  Milton  Sills.  Thurs- 
day and  Friday  of  next  week  in 
"Framed." 


Air  Mail  Progress 

Nearly  300,000  letters  and  parcels 
were  sent  by  air  mail  between  all 
coasl  cities  in  September,  according 
In  the  monthly  traffic  report  of  A.  K. 
Humphries,  vice-president,  Pacific 
Air   Transport,    made   public    today. 

The  total  weight  was  7366  pounds,  a 
gain  over  the  preceding  month  of  565 
pounds,  or  8  per  cent.  plus. 

Improved  facilities  for  overcoming 
treacherous  weather,  so  that  fast 
schedules  are  kept  despite  fog.  rain 
and  sleet,  is  believed  to  account  for 
the  increasing  patronage  of  the  air 
mail  service  between  coast  cities. 
Extra  planes  are  stationed  at  strate- 
gic points  in  southern  California  and 
the  airmail  is  rushed  to  these  planes 
when  the  airport  is  fog-bound. 

Tn  combat  adverse  weather  in  the 
Pacific  Northwest,  t he  report  states, 
a  specially  built  motorcycle  with  side 
car.  manned  by  a  former  race  driver. 
is  held  in  readiness  to  speed  the  mail 
and  connect  with  the  southbound 
plane  beyond  the  bad  weather  area. 


A  yard  of  silk. 

Or  lace,  or  tulle. 
Makes  a  girl  a  frock 

And  a  man  a  fool. — Pink  "Un. 


The 
Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    show    you 


ma.Jtt'lil.frlJ^H^f  samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1856 
41    First   Street.    San    Francisco 


T  Y  PEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas  619 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 

Good  Work.  Courteous 
Routemen 

Telephone   connection    in   San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS   I  I 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready   for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING.  BOOKKEEPING, 
CA1  CULATENG  MACHINES 

Gaar»nte*4   f*r  On*  Tear 

BOUGHT  —  SOLD 
RENTED 

GENERAL   ADIUV     MACHINE 
EXCH  \~ 


PWaw  Garae  - 


S«4  Market  St 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  8,  1927 


ON  RUSSIAN  HILL 

FOR  RENT 

t  Unfurnished] 

Modern    Apartment  -  Flat. 
Four  Rooms. 

-♦- 


Marvelous  Marine  View  — 

Sheltered  from  Winds 

and  Fogs 

1101  Filbert  St.,  Cor.  Leavenworth 
Phone  Graystone  2793 


IIOIHIMU    <•** 


N.    W.   CORNER 

POLK  and  POST  STS. 


AST I  COLONY 

Juice  °f *eGmpe 


\5v  T^IRECT  from  the  press  to  your  home 
^comes  the  world's  most  famous  grape 
"juices"  of  such  types  as  Italian  Swiss 
Colony  TIPO,  red  and  white,— ASTl 
COLONY  Burgundy  and  Riesling. 

Pure,  unadulterated,  fresh  grape  "juices" 
—  crushed,  stemmed  and  pressed  from 
these  celebrated  vintage  grapes  —  free 
from,  unnecessary  sediment — will  be  de- 
livered to  your  home  at  nominal  cost. 
Orders  are  now  being  filled  at  our  new, 
modernly-equipped,  sanitary  plant — • 
51  Broadway. 

Phone  Davenport  9250  for  our  repre- 
sentative or  take  Kearny  Street  cars  16 
or  29  to  the  door  of  our  plant. 

The  reputation  ofoAsti  Colony  products  for 

the  past  fifty  years  is  your  best 

guarantee  of  satisfaction. 

ITALIAN  SWISS  COLONY 

51  BROADWAY 
San  Francisco 

"Phone  'Davenport  9250 

DIRECT    FROM    THE    PRESS 
TO    YOUR    HOME 


Salon  of  International  Art 

Arthur  Upham  Pope,  advisor 
curator  of  Mohammedan  art,  Chicag 
Art  Institute,  gave  an  interesting 
talk  on  this  subject  yesterday  evenin 
(Friday)  in  the  gold  room  of  th 
Fairmont  Hotel,  under  the  auspices 
of  the  Salon.  Syud  Hossain,  editor  of  I 
the  New  Orient,  was  also  a  speaker] 
on  this  occasion,  comparing  the  West-I 
em  art  to  the  Persian  and  Indian,) 
with  illustrations.  Supper  was  served  j 
after  the  program. 


"What  nationality  are  you?" 
"Three-fourths  German." 
"What's  the  other  fourth?" 
"A  wooden  leg." 


"Yes,  sir.  We  women  are  going  to 
clean  up  politics,  the  stage,  and  the 
movies." 

"Good.  What  about  the  dishes  in 
the  sink?" 


A  troup  of  Shakespearian  actors  of 
extremely  uncertain  financial  stand- 
ing was  lounging  in  the  lobby  of  a 
small  town  hotel.  The  manager  en- 
tered and  addressed  the  leading  man 
of  the  company. 

"Don't  forget.  We're  playing  'Ham- 
let' tonight,"  he  announced. 

"Hamlet,  eh?"  replied  handsome 
Harry.  "All  right,  but  I  can't  play 
Hamlet  with  this  three-day  beard. 
Gimme  twenty-five  cents  for  a  shave." 

The  manager  reeled  slightly. 
"Twenty-five  cents!  Oh,  hell!  We'll 
play  Macbeth." 

*     *     * 

Squash  Him  Gently — "So  you  are 
using  balloon  tires  now." 

"Yes,  they  are  easier  on  the  pedes- 
trian."— St.  Louis  Globe-Democrat. 


Fisherman's  Luck — "I  think  the 
man  you  married  is  a  fine-looking  fel- 
low." 

"Ah,  but  you  should  have  seen  the 
one  that  got  away." 

— Everybody's  Weekly. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business.  San  Francisco, 
California. 

Notice  is  hereby  Riven  that  at  a  meeting  of  the  Di- 
rectors held  on  the  -1th  day  of  October.  1!»27.  an  ns- 
sessment  of  one-half  cent  per  shim-  was  levied  upoq 
the  i^ued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  States,  to 
the  Secretary,  at  the  office  of  the  company,  Room 
245,    Munadnock    Building,    San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  12th  day  of  November.  1927.  will  be 
delinquent  ami  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  Bi  Id  OS 
Tuesday  the  13th  day  of  December.  1927,  u>  pa)  li<- 
delinquent  assessment,  together  with  costs  of  advra 
tising  and  expense  of  sale. 

M.   J.  SEELY'.  Secretary. 
245  Monadnock  Buildink'  San  Franciscn.  Calif. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c,  SI.    35c,  50c,  75c   $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


\Jyuzu  Ij/ujuulUm  Oiwp^ 


490  POST  ST.,  S.  F. 
Garfield  2.14 
CL1FT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11    a.m.   to   2   p.m.    (a   la   carte).     Private   Dining   Rooms 
for    Banquets    and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


OTarrcll  and 
Lnrkin    BtB, 


Weekdays,  Luncheon  $ 

(11  :3(1    lo    1    |i.  m.) 
Dinner,   Week   Days   &   Sundays  1.50 


BLANCO'S 

75 


Phone 

(,ra.\*lonc     MOO 


No     visitor     Should     Leave     the     City 

Without    Dining    in    the    Finest 

Cafe    in     America 


Our   Main    Dining    Room    In    Open    Again    on    Sundays 


NOAH'S 
ARK 


il    Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :S0  a.  m.  to  2:00  p.  m. 
6:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :S0  to  S  ;30  p.  m.  only 
CLOSED  EVERY  HONDA1 
Half    Block    from    Highway 


Uncle  Tom's  Cabin 

Restaurant 
oran  •  m  v  ■  to  n:»o  p.  m. 

t'nsurpaved    Cuisine 

K3 

11-Mile   House 

1    VK1      1  liiMlVRDT 
Kormerly   of   Golden   Gate   Park   Casino 

^#C|^                    CAROLINE  JONES 
■■mfCc^^       Luncheon  is  served  from  11:30  to 
TiWS^*,'\wi.                '  and  Tea  from  3  t0  5 

^vH^S!    \J?       Exclusive  use  of  room   for  club  dinners 

^F^gr             |  Sutter  st.             Douglas  7118 

ICE  CREA 

CANDY 
PASTRY 


BREAKFAST 

t  CALIFORNIA  STS  LUNCHEON 

,,-*sr- IP'NNER 


w 


We  now  deliver  to  any  part  of  the   city — including  Sundays   and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441   STOCKTON   STREET    (By   the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from   6   p.  tn.  to  1   a.   m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third   and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Btacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


It  is  easy  l"  win  in  the  150,000  Prise  Contest, 

Let   us  tell  you  about    it. 

La  Grande  &  White's  Laundry 


"The  Recom mended  Laundry' 

130  Twelfth  St.  PHONE   MARKET   916 

Peninsula   Phone  San   Mateo    II*- 


San   Francisco 


Parisian  Dyeing  and  Cleaning 


MME,  M.  S.  K.  LEE 

Parisian   Dyeing   and   Cleaning 


Pad    Street 
In    Virginia    Hotel 


San   Franc tf 

Phone    Franklin    2519 


For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

-2.".9  MINN  \   S1RKET 
Bet.  3rd  and   It h 

Suitable  for  I'rintine — Manufacturing  or  Storaee 
Rent  Reasonable 


CORNWALL 

57  Sutter  Street 


COLDWELL  &  BANKER 


It's  Indian  Summer  Now- 

The  Best  Time  in  all  the  Year 
to  Week-end 

Russian  River  points,  Redwood  Highway  points.  Valley  of 

he  Moon,  Napa  and  Lake  Counties,  the  Land  of  the 

Geysers  and  the  Petrified  Forest — reached  by  the 

CARQUINEZ 

BRIDGE 

Direct  out  San  Pablo  Avenue,  Oakland 

or  motor  through  the  Netherlands  of  America — that  wonder 
trip  along  the  picturesque  Sacramento  River,  where  Nature 
has  splashed  her  Autumnal  colorings  in  gorgeous  array. 
Fine  paved  Highway  all  the  way  to  Sacramento  Valley 
points  via  the 

ANTIOCH 

BRIDGE 

Follow  Tunnel  Road  out  of  Oakland 

No  Time  Tables — No  Delays — No  Congestion 
Bridges  Open  All  Night 

AMERICAN  TOLL  BRIDGE  COMPANY 

525  Market  Street,  San  Francisco  Douglas  8745 

Owners  and  Operators 

OSCAR  H.  KLATT,  President 


c%mbassador- 

Los    Angle  les 

Plan  to  ertjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM.  VAK  VECHTEN 

Famous  Author,  writing  in  VANITY   FAIR.   iaya: 

Tie  Ambassador  is,  I  sbouia  think,  one  of  tfot  very  best  hottu 
in  the  world.    The  service  ts  superlative,  iht  (ooddivine, 
the  courtesy  of  management  ana  employee.'  unfading. " 

In  tkc  wide  range  ot  its  attractions,  the 
Ambassador  likewise  excels  Superb, 
27-acre  pork,  with  miniature  golt  course 
and  open-air  plunge.  Riding,  hunting 
and  all  jports.  including  privileges  of 
Rancho  Golf  Club  Motion  picture 
theatet  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  mtuic  ol 
the  famous  Cocoanut  Grove   orchestra. 

Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 


WRITE  (or  Oi*r»  Bookl«  of 

Calif.  Rwpn  and  Information. 
BEN   L  FRANK    Sinner 


.<y* 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  dc  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco - 
SS  VENEZUELA.  October  8th;  SS  ECUADOR,  October  29th  From  New 
York:   SS   ECUADOR.  September  24th;    SS   COLOMBIA.   October  22nd. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


SAN  FRANCISCO 


LOS  ANGELES 


IF  YOU  OWNED  A  FRIGIDAIRE  YOU, 
TOO,  WOULD  UNDERSTAND  WHY 

There  are  more  than  Haifa  ^Million 
yrigidaires  in  homes  and  stores  today 

MORE  FRIGIDAIRES  IN  USE  THAN  ALL  OTHER 
ELECTRIC  REFRIGERATORS  COMBINED 


Frigidaire  equipment  in  the  home  of  C.  S.  Howard, 
It  'arrcn  Road,  San  Mateo 

FRIGIDAIRE 

CORPORATION 

San  FiWKisn  Oakland 

871  MISSION  1962  BROADWAY 


JVeii'cml  (Automobile  Cetnpattu 

LARGEST  DISTRIBUTOR  O**  *UTO»»Oe'l.tS  in  th(  WORLD 
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Saw  FtoAHCiscoM  *t        ;«pt««bar  »,  1W7. 


FYi.gi4a.Lre  Corporation, 
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San  Francisco, 
CAllf  irais. 


teovlnc   that  Frigldair*  •**  ■   pra«u«t   of 
General   Motors,   quit*  natuxaUj,    I  axpactad   •   lot  of  wj 
rrlgldalr*. 

1   &«r«r  tea*  Mitt   re*J    raffl carat  loo  MS 
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aerta  erica  **  a»u»  U  tbe  fr*eilat  trays. 

Ftitidiir*  actually   «•*•»  a*  socio*   too.      Tse 
operating  cost  is  w«  lis*  tbaa  •«•  forawrly  paid  for  lev,  i^m 
food   Is  nit*d;        In  fact   It   la   'J>*   be«t   lseeataant   I   bae*  «-  «r 
sad*,    la  ibe  lift*  of  household  *c-. ;*-<"■ 


Towrs  "*rj   trWrt 


$#/^«*^V 


FRIGIDAIRE 

PRODUCT     OF     GENERAL     MOTORS 


BUILD  WITH  ROLPH 


■  .•;«£,  V;     ;■■>:'  ■--.. 


HETCH  HETCHY:f%:1;if!. 


:'-:J£.pj^SM^ 


fe  "  SAN  FRANCISCO 
HOSPITAL 


•  -::     PARK  AND 
if       PLAYGROUNDS 


7"     ''       ' 


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Pi  i  "!"  J..'.  -  '-- 

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1       •■■     f-i;  :' 


Jan  Francisco 
tuberculosis 
preventorium 


Si      5       '       '     -M 

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CITY  MALL     CIVIC    CENTER 


'    I 


1    „   '•'  ' 


p-    fn     «*  f  hi  n   i 


BossismDestroys-Clean  Government  Builds 

Bossism  Stifles  Business*  Clean  Government  makes  Prosperity 

Bossism  Retards  Civic  Growth-Clean  Government  Increases  Population 

BossismBiinQs  Ciime¥aves* Clean 6overamenl Protects  the  Borne 
IteismMsi? /feSpoilsSystem-QeanGwriniiait  Supports  CM  Service 

Don't  be  misled  by  a  Mid  Candidate 

AVote  for  any  other  Candidate  thanMph 
is  a  Vote  for  Bossism/Rolph's  Chief  Opponent 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
Is  now  printed  and  published  weekly  hy  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co.,  30  Cornhill,   E.    C,    London,    England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  OCTOBER  15,  1927 


No.  42 


Panama  Mail  Cruise 


A  cruise  to  New  York  by  way  of  the  Spanish- Americas, 
aboard  a  Panama  Mail  liner  from  San  Francisco  or  Los 
Angeles  is  a  joy  and  remembrance  that  will  last  a  life- 
time. 

Through  tropic  seas  these  palatial  liners  of  the  Panama 
Mail  fleet  voyage.  The  vessels  are  especially  built  for 
semi-tropical  cruising.  All  cabins  are  outside  and  are 
equipped  with  beds,  not  berths.  The  cuisine  of  the  vessels 
is  maintained  at  the  highest  standard  and  the  food  and 
service  compare  favorably  with  the  best  hotels  in  the 
land. 

From  the  time  of  sailing  until  the  completion  of  the 
voyage,  a  period  of  twenty-eight  days,  the  cruise  is  replete 
with  entertainment  aboard  ship, 
shore  excursions  to  lands  of 
strange  people  and  enchant- 
ment. 

Winter  Cruise 

On  December  17,  a  cruise 
party  will  leave  San  Francisco 
aboard  the  liner  Venezuela  with 
the  party  limited  to  one  hundred 
persons.  This  is  the  first  of  two 
cruises  that  the  Panama  Mail 
Line  has  arranged,  the  second 
one  to  leave  San  Francisco 
aboard  the  liner  Ecuador  on  Jan- 
uary 0.  1928. 

The  cruise  party  aboard  the 
liner  "Venezuela"  on  December 

17.  and  on  .January  »).  will  be  a  water  and  rail  tour.  \  lsits 
will  be  made  to  seven  countries  in  a  period  of  seven  weeks 
and  the  sea  voyage  and  land  tour  will  cover  7000  miles. 

The  first  stop  on  foreign  shores  will  be  Manzanillo. 
Mexico.  Quaint,  old  and  beautifully  set  in  a  land-locked 
Ittrbor,  the  town  is  picturesquely  situated  among  sharp 
hills.  Then  on  to  Guatemala  City,  the  "Paris  of  Central 
America."  Here  will  be  found  modern  hotels  and  tennis 
dttbs.   This  city,  lying  in  the  lap  of  a  magnificent  valley 


rimmed  in  by  Emerald  hills  and  guarded  by  blue  moun- 
tain peaks,  offers  everything  a  modern  city  has  to  offer 
and  more;  for  in  spite  of  its  twentieth  century  comforts 
and  habits  and  customs  of  the  people,  the  tourist  is  re- 
ceived with  a  welcome  that  is  provinicial  in  its  warmth 
by  these  people  of  the  Spanish- Americas. 

The  passage  through  the  Panama  Canal,  with  visits  to 
Old  Panama  City  and  the  wonderful  engineering  feat  of 
the  canal,  will  rouse  in  the  breasts  of  all  who  behold  this 
waterway  a  thrill  for  the  engineering  ability  of  American 
engineers. 

Capital  of  Cuba 

Havana,  gay  pleasure  capital  of  Cuba,  will  be  in  the 
height  of  merry-making  when 
the  tour  parties  arrive  there. 
From  Havana  the  party  will  pro- 
ceed  to  Miami.  Florida,  where 
they  will  be  taken  on  a  700-mile 
automobile  parlor  car  tour  of  the 
state,  visiting  all  of  the  pleasure 
resorts  and  beauty  spots  of  this 
delightful  winter  playground. 

Then  aboard  a  de  luxe  train 
for  a  trip  through  Louisiana, 
reaching  New  Orleans  for  the 
gay  Mardi  Gnu,  where  all  busi- 
ness activities  suspend  during 
the  week's  gaiety. 

An  all  day  motor  tour  over  the 
Apache  trail  to  Phoenix  has  been 
arranged  when  the  party  reaches  Arizona. 

The  sea  and  rail  tour  is  to  be  conducted  by  a  tour 
manager  who  will  attend  to  all  details  incident  to  hotel 
accommodations,    automobiles,    sightseeing   guide- 
relieving  the  party  of  the  usual  petty  annoyance- 
nected  with  traveling  in  strange  lands. 

All  information  of  the  December  and  January  tours 
will  be  furnished  by  the  Panama  Mail  Steamship 

2   Pine  street.   San   Francisco  or  548  South 
Sprii  Angeles. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  192T, 


Brisbane  and  Mayor  Rolph 

Arthur  Brisbane,  editor  for  William  Randolph  Hearst, 
in  a  speech  entitled  "Giants  of  the  Past  and  Giants  of 
the  Present,"  which  he  presented  before  the  Chamber  of 
Commerce  last  Friday,  said  in  part: 

"You  have  a  mayor  who  is  known  by  everyone,  and  you 
have  had  the  intelligence  to  keep  him  for  sixteen  years. 
He  has  an  opponent — I  don*t  know  who  he  is.  Speaking 
as  a  newspaper  man,  if  Mr.  Hearst  had  an  editor  who  had 
done  his  work  faithfully  and  well  for  sixteen  years,  he 
wouldn't  throw  him  out  to  experiment  with  a  new  and 
untried  man;  and  if  he  had  a  managing  editor  who  was 
not  doing  his  work  well,  he  would  not  wait  sixteen  years 
to  throw  him  out." 

This  is  a  remarkable  tribute  coming  from  a  man  who 
is  such  an  important  part  of  that  fountain  of  information 
operated  by  William  Randolph  Hearst. 

To  the  thinking  San  Franciscan,  who  has  been  reading 
the  headlines  during  this  mayoralty  campaign,  this  won- 
derful tribute  to  Mayor  Rolph  is  all  the  more  fraught  with 
significance.  Whatever  may  be  said  of  Hearst's  policies, 
it  is  certain  that  no  Hearst  organ  will  ever  stand  for  the 
return  of  boss  rule. 

Bossism  and  the  spoils  system,  on  which  it  exists,  are 
the  most  formidable  foes  of  municipal  ownership,  for 
which  the  Hearst  papers  are  firmly  pledged.  It  is  because 
of  the  danger  of  bossism  that  many  business  men  are 
opposed  to  municipal  ownership  of  public  utilities. 

This  statement  of  Mr.  Brisbane's  was  not  given  pub- 
licity in  the  local  Hearst  press,  which  is  again  significant 
to  the  thinking  reader.  Is  it  possible  that  there  is  a  rift 
in  the  Hearst  organization,  that  influences  with  a  "Daily 
News"  psychology  are  endeavoring  to  control  the  policy 
of  the  local  Hearst  papers  in  defiance  to  William  Randolph 
Hearst  and  Arthur  Brisbane? 

It  is  unthinkable  to  the  intelligent  San  Franciscan  that 
the  Hearst  papers  should  fail  to  support  Mayor  James 
Rolph  Jr.  at  a  time  when  his  chief  opponent  is  the  figure- 
head of  an  ominous  political  machine,  with  its  tentacles 
already  throttling  the  legislatures  and  many  other  im- 
portant state  and  federal  offices. 

It  is  clear  that  Mayor  Rolph  would  have  betrayed  his 
city  into  the  hands  of  a  dangerous  political  machine  had 
he  failed  to  make  himself  a  candidate  for  re-election. 

Fortunately,  however,  the  machine  has  been  so  evident 
in  the  campaign  against  Mayor  Rolph  that  the  citizenry 
has  been  alarmed.  As  a  consequence,  it  appears  today 
that  Mayor  James  Rolph  Jr.  will  be  carried  into  office  by 
the  greatest  vote  he  has  ever  received,  on  the  simple  logic 
of  the  statement  of  Arthur  Brisbane  that  it  is  an  intelli- 
gent city  that  keeps  a  good  executive  in  office. 
*     *     * 

Fall  Weather 

Now  is  the  time  to  drink  to  the  full  the  beauty  and 
glory  of  this  land.  Never  was  San  Francisco  more  lovely 
than  it  is  in  these  October  days.  This  year  they  are  par- 
ticularly beautiful  and  the  city  itself  is  more  strikingly 
glorious  than  ever  before.  The  new  buildings  which  have 
made  the  sky  line  so  much  bolder  and  richer  have  con- 
tributed greatly  to  this  result. 

The  remarks  of  tourists,  as  they  come  in  the  morning 
from  the  train  at  Oakland,  bear  testimony  to  the  effect 
which  the  light  mist,  melting  away  into  color,  makes  upon 


these  traveled  and  discriminating  people.  They  crowi 
the  upper  deck  and  look  with  fascination  upon  a  seen, 
which  even  to  the  oldest  dweller,  never  grows  familiar 
The  Twin  Peaks  stand  in  the  background  of  a  pictun 
which  they  have  never  seen  the  like  of  elsewhere. 

The  eye  sweeps  the  bay  and  sees  the  mists  curlinf 
away  from  the  Golden  Gate  and  Alcatraz  standing  out 
with  its  lighthouse,  for  all  the  world  like  a  storied  Italiai 
island  in  the  Bay  of  Naples.  And  then  beyond  rise  th< 
hills  of  Marin  with  Tamalpais  standing  guard  in  purpl< 
glory,  as  the  sun  climbs.  The  Berkeley  hills  are  glowinf 
in  the  light  and  Diablo  far  away  closes  the  picture. 

And  what  is  admirable  in  the  morning  becomes  inde- 
scribably more  wonderful  in  the  evening.  The  colors  an 
more  intense;  scarlets  and  blues  trail  from  the  Gate  tc 
the  back  of  the  city  and  pile  up  wonder  after  wonder  ol 
color  and  cloud  effect.  The  lights  come  out  and  the  sky, 
scrapers  add  their  contribution  to  the  magic. 

Now  is  the  time  to  see  those  things  before  the  winter, 
rains  come  and  the  spring,  which  we  call  winter,  catches 

us  up. 

*  *     * 

Canada  Advances 

The  position  which  our  northern  neighbor  has  achieved 
will  be  greeted  with  great  enthusiasm  by  the  people  of 
this  country,  for  there  is  a  tender  spot  in  all  American 
hearts  for  the  gallant  folk  of  the  Dominion.  At  one  leapj 
Canada  has  bounded  into  a  position  of  leadership  in  the 
world.  She  is  to  be  the  representative  of  the  small  na- 
tions. She  is  also  to  be  the  spokesman  for  the  dominions 
and  commonwealths  of  the  British  Empire  as  well  as  fori 
India.  This  is  a  very  responsible  job,  and  the  shouldering 
of  such  a  responsibility  is  a  testimonial  to  the  force  andl 
integrity  of  the  Canadian  people. 

Canada  has  her  minister  at  Washington  and  the  good 
feeling  and  hearty  co-operation  between  the  governments 
of  Ottawa  and  Washington  need  no  statement ;  they  stand 
written  in  the  history  of  the  last  hundred  years.  More- 
over, the  economic  bonds  between  the  two  countries  grow 
constantly  stronger.  The  United  States  is  fast  becoming 
the  banker  of  Canada.  In  fact,  if  we  take  the  amount  of 
investment  as  our  guide,  we  find  an  investment  of  about 
three  billion  American  dollars  to  two  billions  of  British. 
This  discrepancy  cannot  help  but  continue  in  view  of  the 
proximity  of  the  peoples  and  the  great  wealth  of  the 
United  States.  Of  the  same  race  as  ourselves,  dominated 
by  the  same  political  and  economic  views,  facing  to  a 
great  extent  the  same  problems,  our  friendship  is  lasting 
and  indubitable. 

Whatever  Canadians  are,  they  stand  the  friends  of  this 
country,  as  well  as  of  the  Empire  to  which  they  belong. 
Whatever  increases  the  power  of  the  Dominion  of  Canada 

is  a  pleasure  and  advantage  to  this  country. 

*  *     * 

Fire  Prevention  Week 

The  blaze  in  a  Third  street  lodging  house  brought  death 
to  five  persons  the  first  part  of  this  week,  when  the 
Eugene  Hotel,  twice  officially  designated  as  a  "firetrap" 
and  operating  without  a  formal  permit,  was  swept  by  fire. 

Three  of  the  people  who  managed  to  rush  down  the 
front  and  rear  stairways,  or  leap  from  their  windows, 
were  seriously  burned  and  injured. 


)ctober  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


The  plans  for  widening  Valencia  street  were  finally 
iven  sanction  at  the  board  of  supervisors  meeting  held 
londay. 


Bills  for  issuance  of  War  Memorial  bonds  to  provide 
mmediate  funds  for  work,  were  favorably  passed  upon 
his  week,  at  a  supervisors'  meeting. 


Superior  Judge  Shortall  restored  to  duty  this  week, 
fter  ten  years  of  litigation,  as  hoseman  of  the  San  Fran- 
isco  Fire  Department,  one  Arthur  J.  Landtbon,  who  was 
xpelled  August  16th,  1917. 


The  principal  theme  before  the  twentieth  annual  con- 
ention  of  the  California  Association  of  Insurance  Agents, 
,-hich  is  to  be  held  in  Sacramento  November  3rd,  4th  and 
th,  will  be:  "Financial  Institutions  as  Insurance  Agents." 


The  Hotel  Mark  Hopkins  will  inaugurate  the  season's 
'ashion  Salon,  in  Peacock  Court  Monday,  October  17,  at 
he  tea  hour.  Reservations  for  the  Fashion  Salon  indi- 
ate  that  these  affairs  given  by  the  Mark  Hopkins  and 
he  Junior  League  bid  fair  to  become  fashion's  rendez- 
ous. 


Group  life  insurance  cannot  be  issued  to  a  trade  union 
i  Washington  under  the  State  law,  according  to  an  opin- 
}n  forwarded  by  the  Attorney  General's  office  to  the  In- 
urance  Commissioner.  The  California  insurance  law  de- 
nes group  insurance,  but  places  no  restriction  on  the 
fating  of  labor  unions. 


State  officials  and  directors  of  the  American  River 
[ydro-Electric  Company  held  a  preliminary  conference 
t  Sacramento  last  Thursday,  looking  toward  the  lease 
f  the  state-owned  Folsom  dam  site,  and  discussed  plans 
3r  the  building  thereon  of  a  dam  and  reservoir  works 
lvolving  approximately  sin. odd. 000. 


Australia's  best  known  and  most  popular  aviator. 
ingst'ord  Smith,  arrived  at  Mills  Field.  San  Francisco's 
mnicipal  airport.  Tuesday  evening,  with  his  crew  of  four 
ien.  His  giant  tri-motored  Fokker  monoplane  will  re- 
ive a  final  overhauling  before  the  transpacific  flight, 
hich  is  tentatively  set  for  next  Tuesday. 


A  statement  given  out  by  the  various  organizations  of 
le  building  trades,  last  Wednesday,  announced  that  they 
hereby  reaffirm  the  1927  wage  scale  in  the  building 
•ades  of  San  Francisco  bay  district  as  fixed  by  the  im- 
artial  wage  board  December  9,  1926,  and  pledge  their 
est  efforts  to  maintain  the  same  for  the  year  1928." 


Director  of  Public  Works.  Bert  1?.  Meek,  stated  at 
jcramento  this  week  that  the  stage  is  being  set  for  the 
reatest  highway  program  in  California's  history.  Mr. 
leek  believes  in  building  roads  for  permanency,  thus 
IVing  the  periodical  upkeep.  His  program  is  extensive 
id  comprehensive  and  if  carried  out,  will  mean  a  won- 

rful  progress  for  California  highways. 


A  financial  expert  who  has  just  returned  to  San  Fran- 
SCO  after  an  extensive  visit  to  a  number  of  irrigation 
s.  throughout  California  and  Oregon,  says:   "One 

impressed,  among  other  things,  with  the  come-back 
lat  farm  land  values  have  made  from  their  low  point  of 

few  years  ago.    Farm  lands  are  moving  in  nearly  every 


farming  community  in  California  and  prices  are  tending 
higher. 


Chief  of  Police  Daniel  J.  O'Brien,  in  co-operation  with 
Frank  G.  Snook  of  the  division  of  motor  vehicles  and  the 
California  Public  Safety  Conference,  announced  last 
Wednesday  the  beginning  of  a  drive  against  lack  of  lights 
on  motor  vehicles.  O'Brien's  idea  is  to  prevent  as  many 
accidents  as  possible  by  requiring  trucks  to  display  proper 
red  lights  and  clearance  lights  and  to  stop  the  practice 
of  driving  "one-eyed"  cars. 


The  running  time  between  San  Francisco  and  Los  An- 
geles will  be  cut  down  considerably,  when  the  California 
Highway  Development  Association's  plans  for  a  high 
speed,  double-track  highway  between  these  cities  will  be 
consummated.  The  project  will  be  submitted  to  the  voters 
at  the  next  election.  Details  for  the  method  of  financing 
this  proposed  new  highway,  will  be  announced  in  the 
near  future.  

The  Co-operative  Club  of  San  Francisco,  a  service  or- 
ganization which  has  functioned  quietly  for  several 
months,  will  make  itself  known  to  the  world  this  Satur- 
day evening  at  a  large  banquet  at  the  Fairmont.  The 
chili's  membership  will  lie  limited  to  100  men,  one  from 
each  business  and  profession.  The  club  stands  for  loyalty 
to  country,  upholding  the  Constitution,  for  the  benefiting 
of  mankind  and  for  maintaining  and  improving  the  dig- 
nity and  character  of  industry. 


The  Bank  of  Italy  and  its  auxiliary,  the  National  Bank- 
italy  Company,  announced  this  week  an  increase  of  $90,- 
000,000  in  capital,  making  the  combined  capital  account 
approximately  $200,000,000.  This  increase  is  declared  to 
be  a  record  transaction  in  the  United  States  and  makes 
this  institution  the  largest  in  the  world.  The  directors 
also  announced  a  25  per  cent  stock  dividend  to  go  to  all 
stockholders  of  record  on  October  25th. 


Germany,  Italy  and  various  Scandinavian  countries  will 
have  an  opportunity  to  see  certain  phases  of  San  Fran- 
iism  on  the  screen,  when  films  which  have  been  "shot" 
during  the  last  few  days  will  be  displayed  in  Europe. 
Under  the-  direction  of  Califomians.  Inc..  expert  German 
cameramen   have   been   taking  picture  Iden   Gate 

Park.  Lincoln  Park.  Seal  Rocks.  Mission  Dolores.  China- 
town. Mount  Tamalpais  and  Muir  Woods,  and  the  football 
game  at  the  Berkeley  stadium  last  Saturday. 


District  Forester  S.  B.  Show  announced  this  week  that 
forest  lookouts  and  airplane  patrols  will  be  kept  up  until 
danger  of  tire  is  passed.  This  on  account  of  no  heavy 
rain  falling  in  the  mountains  this  autumn.  October  10th 
is  the  usual  date  for  discontinuing  fire-prevention  work. 


San    Francisco's   foreign   trade   led   the  entire   Pacific 
during  the  first  eight  months  of  the  current 
having  gained  (8,164,274  over  the  two-thirds  of  19! 


Two  important  phases  of  the  bridge  q>. 
the  November  ballot.  The  desire  of  the  public  will  be 
determined  by  the  vote  on  two  proposals,  one  of  which 
provides  that  the  proposed  transbay  bridge  between  San 
Francisco  and  Alameda  is  financed,  constructed,  held  and 
operated  under  public  ownership,  and  the  other  demands 
that  the  said  bridge  be  constructed  by  i  .pital; 

but  that  the  people  may  take  over  the  bridge  after  com- 
pletion and  place  it  under  public  owr  d  control. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  192' 


Society  Turns  Toward 
Many  Charitable  Events 

Busy  days  for  society! 

Many  big  charities  in  view — and 
oh,  so  short  a  time  for  them  all.  But, 
with  society's  usual  vim  and  energy 
much  is  being  achieved  in  "consid- 
eration of  the  unfortunates." 

With  hearts  as  big  as  their  wide- 
open  purses,  and  intelligent  direction 
toward  the  raising  of  funds,  there 
has  been  any  number  of  fashionable 
affairs  engaging  the  attention  of 
leaders. 

The  Infant  Shelter  luncheon  yes- 
terday, Friday,  October  14,  at  the 
Palace  Hotel,  was  the  most  recent  of 
these  splendid  affairs.  Mrs.  Randolph 
Whiting,  chairman  of  the  committee, 
and  Mrs.  Charles  J.  Deering,  Mrs.  H. 
E.  Meyer  Jr.,  Mrs.  Ernest  J.  Mott, 
Mrs.  H.  F.  Dunbar,  Mrs.  Robert 
Clarke,  Dr.  Adelaide  Brown  and  a 
group  of  prominent  women  have  been 
eagerly  working  for  the  great  suc- 
cess of  their  campaign  funds  for  the 
Shelter,    the    aim    behind    their    big 

idea. 

*     *     * 

Grape  Festival  Yields 
Splendid  Returns 

The  annual  Grape  Festival,  which 
was  given  recently  for  the  orphans 
home  in  Marin  county,  proved  a  suc- 
cess, according  to  late  reports  and 
many  needed  additions  and  building 
requirements  will  now  be  advanced  in 
this  venture — one  of  society's  pet 
projects  of  the  year. 

*     *     * 

Little  Folks  Benefitted 

The  card  party  given  this  past  week 
at  the  Fairmont  Hotel  for  the  benefit 
of  the  subnormal  children  proved  of 
the  greatest  society  successes  of  the 
season. 

Every  available  space  in  the  gold 
ballroom  and  the  red  room  of  the 
Fairmont  was  filled  with  tables  for 
the  players,  and  that  means  plenty  of 
real  cash  for  the  little  subnormals,  the 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On   the   Coast   Highway,   Half-Way   Between 
San   Francisco   and   Los   Angeles 

An    Inn   of    Unusual    Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


By  Antoinette  Arnold 

inspirational  beneficiaries.  Mrs.  B.  M. 
Breeden,  Mrs.  Eugene  Conlin,  Miss 
Mary  Carmichael,  Mrs.  J.  Cunning- 
ham, Miss  Marie  Hayden,  Mrs.  Neil 
Henry,  Mrs.  Oscar  Mansfield,  Miss 
Marie  Lacey,  Mrs.  Frank  Silva,  Mrs. 
Arthur  Sherry,  Mrs.  E.  Rossi,  Mrs.  J. 
J.  O'Toole,  Mrs.  Joseph  McEnerney, 
Mrs.  W.  S.  Millerick,  Mrs.  Leo  Merle, 
Miss  Hamilton,  Mrs.  D.  F.  Murphy, 
Mrs.  A.  Mittendorf,  Miss  Marie  Ham- 
ilton were  just  some  of  the  co-work- 
ers and  there  were  no  less  than  two 
hundred  and  fifty  hostesses  for  the 
card  party. 

A  splendid  substantial  sum  was 
raised  for  the  event.  Many  beautiful 
articles  made  by  the  children,  them- 
selves were  presented  as  favors  to 
the  guests. 

*     *     * 

California  Assembly 

One  of  the  most  attractive  of  the 
pretty  dancing  parties  given  by  the 
California  Club  Assembly  took  place 
last  night,  Friday,  October  14.  in  the 
newly  renovated  club  rooms  of  the 
California  Club  on  Clay  street.  Mrs. 
A.  Forester  Hilton  is  chairman  of  this 
assembly  and  she  puts  into  each 
event  some  of  her  own  personality, 
making  real  hospitality  the  word  as 
well  as  providing  lovely  dancing  par- 
ties and  entertainment  for  the  guests. 
The  next  dance  will  be  given  on  No- 
vember 11,  as  these  events  are  sched- 
uled one  for  each  month  during  the 
season. 

*  *  * 

They're  Engaged 

Miss  Nancy  Marie  Butler  surprised 
a  group  of  friends  with  news  of  her 
engagement  to  Elwyn  Arthur  Thomp- 
son at  an  attractive  tea  given  re- 
cently at  the  Hotel  Mark  Hopkins. 
The  table  was  decorated  with  lilies  of 
the  valley  and  begonias  in  the  pastel 
hues.  Gold  engraved  cards  bearing 
the  announcement  were  presented  to 
the  guests. 


Wedded 

Miss  Helen  Anneitta  Clancy  be- 
came the  bride  of  Gordon  Wilson  Den- 
nis at  high  noon  Saturday,  October 
1,  at  the  home  of  her  parents,  Mr.  and 
Mrs.  Robert  John  Clancy  of  Union 
terrace,  in  the  presence  of  relatives 
and  a  few  close  friends.  Dean  J.  Wil- 
mer  Gresham  officiated.  The  bride 
was  given  in  marriage  by  her  father. 


Distinguished  Visitors 

Among  interesting  visitors  at  thi 
Fairmont  hotel  the  last  week  weM 
General  Sir  John  Asser  of  London! 
former  governor  and  commander-in 
chief  of  Bermuda,  and  Lady  Asser 
who  are  enjoying  a  trip  around  thi 
world.  General  Asser  is  a  distinguish 
ed  veteran  of  several  British  war; 
and  was  for  several  years  a  membei 
of  the  Sudan  Government  Council  anc 
is  a  Pasha  in  Egypt.  Lady  Asser  i 
the  daughter  of  James  Wetherspoor 
of  New  York.  Prior  to  their  sailing 
on  the  Tenyo  Maru  for  Japan  thej 
were  honor  guests  at  a  number  o 
social  affairs. 

*  *     * 

Critic  Leaving  for 
Europe,  Honor  Guest 

Idwal  Jones,  dramatic  critic,  who  i 
leaving  next  week  with  his  wife  anc 
little  daughter  for  a  year's  tour  o 
Europe,  was  honored  by  his  fellov 
critics  with  a  charming  dinner  dance 
at  the  Aladdin  studio  tiffin  roon 
Tuesday  evening,  the  hosts  being  Mr 
and  Mrs.  Curran  D.  Swint  and  Mr 
and  Mrs.  A.  F.  Gillaspey  and  amom 
the  guests  were  George  Warren  anc 

Edith  Bristol. 

*  *     * 

Laurel  Hall 

Mrs.  Frank  Panter,  president  o: 
Laurel  Hall  Club,  presided  over  ai 
elaborate  card  party  given  in  thi 
Fairmont  Hotel  last  week.  It  was  i 
delightful  affair,  with  hundreds  o 
smartly  attired  women  seated  at  thi 
tables. 

Mrs.  G.  R.  Puckett  was  chairmai 
of  the  day,  assisted  by  Mrs.  A.  G 
Stoll,  Mrs.  Emma  Krebs,  and  a  num 
ber  of  other  prominent  members. 

*  X         * 

Mrs.  John  Farnham  will  preside 
over  the  meeting  on  Wednesday,  Oc 
tober  19,  when  "Books  of  the  Hour 
will  be  discussed  by  Josephine  Bart 
lett,  an  authority  on  literature.  Mrs 
Bartlett  will  speak  of  the  most  re 
cent  publications  and  outline  the  gen 


COLONIAL  HOTEL 

650  BUSH   STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


)ctober  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


:ral  trend  of  the  books  which  she 
ommends  to  the  large  group  of 
•eaders. 

Mrs.  John  Jury,  former  president, 
vill  have  charge  of  the  musical 
vents,  presenting  Elvira  Johnson, 
taurine  Miller  and  Florence  Lancas- 
er  in  a  trio  of  instrumental  and  vocal 
selections. 

Mrs.  Edward  J.  Dollard,  Mrs.  W.  C. 

{empton  will  be  reception  hostesses. 

*  *     * 

Nuptials,  Rites  at 
hurch  Altar 

Miss  Florence  Catherine  Barton  be- 
ame  the  bride  of  Charles  Francis 
Juggles  on  Wednesday  morning,  the 
:eremony  being  celebrated  with  a 
mptial  mass  at  9  o'clock  at  St.  Mary's 
Paulist  Church.  Father  Mallen  of- 
iciated  at  the  ceremony,  and  after- 
wards there  was  a  reception  and  wed- 
ling  breakfast  for  the  immediate 
family  and  a  few  intimate  friends  in 

;he  gray  room  at  the  Fairmont  Hotel. 

*  *     * 

Mrs.  E.  C.  Garratt,  of  Oakland, 
gave  a  bridge  luncheon  Saturday  af- 
ternoon in  honor  of  her  daughter, 
Mrs.  George  W.  Vilas.  Mrs.  Vilas  is 
now  visiting  her  mother  in  Oakland 
but  will  return  shortly  to  her  home 
in  Shanghai. 

The  table  was  very  attractively 
decorated  with  flowers  and  after 
luncheon  Mrs.  Garratt's  guests  played 

bridge  in  the  Roof  Garden. 

*  *     * 

Mr.  and  Mrs.  J.  L.  Ostlund  gave 
a  dinner  at  the  Whitcomb  Hotel  on 
Saturday  evening  celebrating  the 
fiftieth  anniversary  of  the   founding 

of  the  Swedish  Mission  Church. 

*  *      * 

Mrs.  Charles  W.  Peterson  of  ( laro- 
nionl,  Oakland,  assembled  a  group  of 
her  friends  at  a  luncheon  given  at  the 
Fairmont  Hotel  in  honor  of  Mrs.  Rob- 
ert Shingle  of  Honolulu,  and  Mrs.  1». 
M.  Linnard  of  Pasadena,  both  visitors 
in  the  city,  the  former  being  enroute 
to  Now  York  whore  her  daughter, 
Miss  Melvia  Shingle  will  enter  a  fash- 
ionable boarding  school.  The  luncheon 
table  had  for  decoration  a  large  bas- 
te! of  yellow  roses.  Those  present 
included  besides  the  complimented 
guests:  Mrs.  George  Berkley.  Mrs. 
Louis  Bloch,  Mrs.  .lames  Mines,  Mrs. 
Z.  Malaby. 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.     Every  service,  from 
doorman   to   valet.    Furnished   or  un- 
furnished.  Garage.   Class  A  steel 
frnme  building. 

■ntttt"  *«»  l*r  tltfnct  <•'  a  mtmsiem  »il* 
m   t^rlmtmt   Avajf. 

PARK     LANK     APARTMENTS 

lilt  Sacramento   Str**t 
niaronalW    Across   from    Hot*!    Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:    From   $4   per  day 


Mrs.  Squire  Varick  Mooney,  who 
has  recently  taken  an  apartment  at 
the  Fairmont  hotel,  gave  a  dinner 
party  to  a  few  friends  on  Monday 
evening.  Cards  were  enjoyed  during 
the  evening. 

*  *     * 

Miss  Rosita  Thibault,  one  of  the 
belles  of  San  Salvador,  who  with  her 
aunt,  Mrs.  Rosano  Ruano,  has  been 
spending  the  summer  at  the  Fairmont 
hotel,  entertained  a  group  of  friends 
informally  at  tea  on  Monday  in 
Laurel  Court. 

*  *     * 

Mi-,  and  Mrs.  Alpheus  Fuller  Wil- 
liams and  family,  of  England  and 
South  Africa,  are  among  recent  ar- 
rivals of  interest  at  the  ('lift  Hotel, 
for  a  three  weeks'  stay.  In  the  party 
are  Mr.  Gardner  Williams,  just  gradu- 
ated from  Cambridge,  M.  James 
Williams.  Mr.  Alpheus  Fuller  Wil- 
liams Jr.,  Mr.  Robin  Williams.  Mr. 
Thomas  Stratton  and  Miss  Doreen 
Trevor. 

Mr.  Williams,  who  is  general  man- 
ager of  the  Kimberly  diamond  mines. 
lias  resided  in  South  Africa  for  a 
number  of  years. 

*  *      * 

The   distance  from   San  Francisco 

licago   via  the  transcontinental 
air  mail  route  is   1915  miles,  accord- 
ing to  a  profile  map  just   issued  by 
tig  Air  Transport.  Inc. 

*  *     * 

Mrs.  Ella  Cantor  was  hostess  at  a 
luncheon  given  at  the  Fairmont  Hotel 
on  Saturday  (September  24)  enter- 
taining as  her  guests  the  members  of 
the  Congenials  club  which  m 
ganised  twenty  years  ago.  hence  the 
name.  Cards  completed  the  after- 
noon. Among  those  present  were: 
Mrs.  Charles  Scharff,  Mrs.  Benjamin 
Scharff,  Mrs.  Julia  Bressler.  Mrs. 
Millie  Lindner.  Mrs.  Mattie  Frey.  Mrs. 
John  Heilbuth,  Mrs.  L.  Lowenstein. 
Mrs.  Sarah  Label.  Mrs.  Jennie  Crown. 
Mrs.  Ernest  Ulman. 


Installation  of  officers  of  the  Coun- 
ty Council  of  American  Legion  Auxil- 
iary was  held  at  a  dinner  given  in 
the  Italian  room  of  the  Whitcomb 
Hotel  on  Tuesday  evening.  Mrs.  Anita 
B.  Claridge  acted  as  hostess.  Those 
present  at  the  dinner  were: 

MESDAMES 

Anne  Huston  Selma  Wolff 

Estelle  Shepheai-d  Sophie   Rogell 

Evelyn  Wilson  Mary  Holt 

Elizabeth  Drendell  Miriam  Freathers 

Maude  Royse  Clara  Perata 

Thelma  Jackson  Elizabeth  Sehriner 

Rose  Bunch  Bessie  M.  Rees 

Ruth  M.  Trompeter  Isobel  Ransome 

Mabel  Roseheim  Jessie  Robinson 

Ethel  Flynn  Emily  E.  Grant 

MISSES 

Susan  Phillips  Emma   Irwin 

Helen  Lynn  Mary  Roheige 

*  *      * 

Mr.  George  McNear  Sr.  has  return- 
ed to  San  Francisco  and  has  taken  an 
apartment  at  the  fashionable  Park 
Lane  on  Nob  Hill,  where  he  will  make 
his  home  for  the  winter. 


The  reception  given  by  Paul  Elder 
last  Saturday  night  in  honor  of  the 
Golden  Gate  Branch  Pen  Women  was 
a  brilliant  affair.  Mrs.  Grace  Sander- 
son Michie.  the  president,  gave  a  talk 
thanking  Mr.  Elder  for  his  courtesy 
and  told  of  the  work  of  Pen  Women. 
Nancy  Buckley,  California  poet,  read 
some  of  her  beautiful  poems,  and  was 
warmly  greeted  by  the  writers  in  at- 
tendance. 

George  Douglas,  editorial  writers, 
critic  and  book  authority,  gave  one 
of  his  scholarly  addresses.  The  recep- 
tion committee  included  Gertrude 
Atherton,  Nancy  Buckley,  Annie 
Laurie.  Mrs.  Hugh  Brown,  Charles 
Caldwell  Dobie.  John  Hamlin.  Thomas 
Nunan.  George  Douglas. 
»     »     * 

Assembly   Dance- 
Mrs.  A.  Forrester  Hilton,  chairman 
of  the  California  Club  Assembly,  pre- 
sided over  the  first  of  the   season's 
dances  in  the  lovely   r  club 

home.   lT.-.o  day  street,  last   Friday 
nitrht. 

~  you  pay  no  more  ^? 

BESTFLOWHg 


"TheVfce  cf*Thaaa*i  Gardens' 
J2I-JJH  Grant   Ave..  Sutter 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15. 


>LMSURE'SWW 


OBEY    NO   WAND  BUT  PLEASURE'S 

_  Tom  Moone. 


Many  Good  Shows 

Marjorie  Rambeau  captured  the 
town  anew  with  her  portrayal  of  the 
mother  part  in  "The  Pelican." 

This  is  an  exceptional  play  and 
proves  the  dramatic  powers  of  Miss 
Rambeau  beyond  anything,  I  think, 
that  has  been  given  here  in  many  a 
day. 

The  story  itself  is  highly  dramatic, 
tempered  with  pathos  and  moments 
of  intensity. 

It  deals  with  the  legend  of  the  peli- 
can who,  upon  necessity,  sacrifices  its 
own  life-blood  for  its  young.  There 
is  much  to  stir  the  emotions  in  "The 
Pelican,"  without  harrowing  up  one's 

sympathies. 

*     *     * 

Columbia 

The  Columbia  will,  this  coming 
week,  offer  to  theater-goers,  another 
excellent  play  "The  Vortex,"  by  the 
brilliant  play  actor,  Noel  Coward,  in 
which  Marjorie  Rambeau  will  again 
be  the  star. 

Others  in  the  company  are  Allan 
Vincent,  Richard  Bartlett,  Zeffie  Til- 
bury, Herbert  Hayes,  Richard  Lan- 
caster. Much  is  made  of  the  stage 
settings  in  all  of  the  Rambeau  plays, 
adding  considerably  in  the  way  of  at- 
mosphere and  environment. 

Perhaps  I  am  one  of  those  who  con- 
stantly consider  background  in  stage 
productions ;  but,  to  me  it  means  half 
the  play. 

Curran 

"Gay  Paree"  continues  at  the  Cur- 
ran theater  this  week  only. 

For,  although  the  Curran  has  been 
packed  ever  since  the  opening  of  the 
Messrs.  Shubert  1927  edition  of  the 
New  York  Winter  Garden  Revue, 
western  tour  bookings  now  make  it 
imperative  that  the  show  close  Octo- 
ber 22. 

Charles  "Chic"  Sale  is  the  leading 
comedian  presenting  his  hick  imper- 
sonations, seasoned  with  sublimity 
and  reaching  out  to  the  heart  as  well 
as  filling  the  eyes  with  laughter. 

Rita  Gould,  prima  donna,  Alice 
Boulden,  Douglas  Leavitt,  William 
Montgomery  and  dozens  of  singing 
and  dancing  girls  appear  in  the  show. 
There  are  any  number  of  tableaux  or 
"scenes"    as    modern    programs    bill 


By  Josephine  Young 

them,  "A  Beautiful  Fan,"  being  one 
feature. 

*     *     * 

Lurie 

"Oh  Kay"  with  John  Roche  and 
Kathleen  Kidd,  James  Donlan  and 
Jimmie  demons  appearing  as  prin- 
cipals, opened  at  the  Lurie  theater 
Monday  night. 

The  music  of  "Oh  Kay"  is  by 
George  Gershwin.  The  lyrics  are  by 
Ira  Gershwin,  working  in  unison  and 
intelligent  harmony  in  many  musical 
shows.  The  book  is  the  work  of  P.  G. 
Wodehouse  and  Guy  Bolton.  Herhold 
Davis  and  Homer  Curran  are  the  pro- 
ducers. "Oh  Kay"  had  a  long  run  in 
New  York  and  opened  the  new  Mayan 
theater  in  Los  Angeles. 

A  company  of  100  appear  in  the 
musical  comedy.  Some  of  the  prin- 
cipals in  addition  to  those  already 
specified  include:  Doris  Eaton,  a  rav- 
ishing beauty;  Denis  d'Auburn,  Ann 
Martin,  the  Neilson  sisters  and  Henrv 
Hall.  * 

*  *     * 

President 

"What  Anne  Brought  Home"  is  the 
laughter  drawing-card  at  the  Presi- 
dent theater  on  McAllister  street  near 
Market  and  Jones,  where  the  Henry 
Duffy  players  are  creating  consider- 
able mirth  and,  at  the  same  time,  pre- 
senting something  clever  and  dra- 
matic. 

Of  course  the  theme  surrounds  ro- 
mantic inclinations — without  which 
there  would  be  no  real  tenderness,  in 
any  play.  So  there  is  much  sentiment 
but  the  laugh's  the  thing;  for  "What 
Anne  Brought  Home"  is  no  mystery. 

*  *     * 

Alcazar 

If  you  haven't  seen  "Pigs"  at  the 
Alcazar  theater,  be  sure  to  go;  and 
better  still,  have  a  little  theater  party 
all  your  own — for  you  will  certainly 
spend  one  of  the  happiest  evenings 
you  have  known.  The  comedy  is 
clever,  sparkling  and  full  of  verve. 

May  Buckley,  a  San  Francisco  ac- 
tress, plays  the  mother  role.  She  tugs 
at  one's  heart  all  the  time — she's  so 
sensible  and  so  wholesome  and 
blessed  with  the  grace  of  humor. 

Gay  Seabrook  is  the  dearest  kind  of 
the  modern  flapper. 

Emerson  Treacy  is  a  Henry  Duffy 


Amusements 

NEXT  WEEK 

ON  THE   STAGE 
Alcazar,  O'Farrell  nr.  Powell 

■Pics."  Henry  Duffy  presents  the  John  Golden 
comedy  starring  May  Buckley  and  Emerson 
Treacy. 

Columbia,  Eddy  nr.  Powell 

"The  Pelican."  featuring  Marjorie  Rambel  ■: 
Oct.   15.  16;    "The   Vortex."  beginning  Oct.  17 

Curran,  Geary  nr.  Mason 


"flay    Paree,"    mus 
the  comedian. 


al    show    with    Chick    Sales 


Lurie,  Geary  nr.  Mason 

"Oh  Kay,"  John  Roche.  Kathleen  Kidd. 

President,  McAllister  nr.  Market 

"What  Anne  Brought  Home."  Henrv  Dun"-, 
comedy.  ' 

Community   Plavhouse, 
"The  Players'  Guild" 

"Fanny-s   First   Play."   Oct.    15,  20.   21    and    22 

*        *        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Maddocks      Tricks.      miniature      rent-         Fred 
. dath-     "Men     Among     Men."      Barderlangs. 
;*:    .,Con,vo>'\      ,on     <h*     screen.     Nay     film. 
I  he  Monologuist.      mystery   act. 

Orpheum,   O'Farrell  nr.  Powell 

Big  hill  this  week.  Adele  Rowland.  "Story 
Songs  ;  Nancy  Gihhs,  Jue  Fong  Pepila 
tiranados. 

Pantages,  Market  at  Hyde 

"The  Joy  Girl."  Olive"  Borden.  Ricolerl 
Brothers.  Swanson  Sisters.  Passeri',  "Roman- 
tic   Revue.        Jack    Strouse.    comedy    sketch. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures. 

Wigwam,  Mission  nr.  22nd 

Musical    show — pictures. 


ON  THE  SCREEN 

DOWN   TOWN 

Cameo,  Market  opp.  Fifth  street 

Chance    of    pictures — educational    films. 

Casino,  Ellis  at  Mason 

"n'Tf"  "   Lad>'-"  "Spangles."  douhle-bill  Sat. 
Rubber     Tires."     and     "Do,vn     the     Stretch." 
w"i      i!    :Sun-     "The  Y»"><ce  Clipper."  Tue«. 
Wed.,    William    Boyd.    Elinor    Fair. 

Granada,  Market  at  Jones 

"Alias  the  Lone  Wolf."  Bert  Lvlell.  Lois 
Wilson. 

Imperial,  Market  St.  op.  Jones 

Milton    Sills,    "Hard-Boiled    Haggerty." 

St.  Francis,  Market  bet.  5th-6th. 

"The  Blood  Ship."  tale  uf  San  Fra..ciscn  »ater 
front.  Jacqueline  LoEan.  Richard  Arlen.  no- 
bart  Bosworth.  "Anni«  Laurie"  ends  Friday 
night. 

Warfield,  Market  at  Taylor 

"Spring  Fever."  William  Haines.  Joan  Craw- 
ford. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Bebe  Daniels.  "Scnoritn."  Sat.  Olive  Borden. 
™,ru<lc  Aslor-  "Country  Beyond."  Sun. 
The  Night  of  Love."  Mon.  and  Toe;..  Ron- 
ald Colman.  Vilma  Hanky.  "Running  Wild  I 
Wed..  Thurs.  W.  C.  Fi.-lds.  Mary  Brian.  "Tho 
World  at   Her  Feet."  ;  Ijrcn.o  Vidor,  Fri. 


)ct< 


)ctober  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


avorite  among  theater  patrons.    In 
act  the  whole  cast  presents  a  mighty 

;ood  performance! 

*  *     * 

)rpheum 

Adele  Rowland,  well  known  star,  is 
iack  in  vaudeville  and  is  to  top  the 
lew  bill  at  the  Orpheum  theater 
vhich  starts  this  Saturday  matinee. 
Vtiss  Rowland  is  a  popular  musical 
omedy  star  and  will  present  a  pro- 
ram  of  songs.  In  private  life  Miss 
lowland  is  Mrs.  Conway  Tearle,  wife 
>f  the  famous  motion  picture  star. 

Another  feature  at  the  Orpheum 
his  coming  week  is  the  presentation 
)f  "Dear  Little  Rebel,"  a  musical 
•omance  of  the  South  in  Civil  War 
lays,  which  introduces  Nancy  Gibbs, 
he  Welsh  star.  Miss  Gibbs  will  be 
upported  by  a  cast  of  eleven  Broad- 
way players,  including  Robert  Ver- 
lon,  P.  J.  O'Connor  and  Dick  Traut. 

Ray  and  Dot  Dean  will  present  a 

hilarious  comedy  skit  called  "Alpheus 

Pure  and  Simple,"  said  to  resemble 

he  doings  of  a  comic  strip.    Pepita 

Iranados,  Spanish  dancer,  known  as 

The  Queen  of  the  Castenets,"  and 

Harry  Holbrook,  baritone,  have  a  skit 

ailed     "A     Spanish     Serenade,"     in 

which  they  are  assisted  by  A.  F.  Lluf- 

ic  at  the  piano. 

Other  features  will  include  the  Chi- 
nese tenor,  Jue  Fong,  who  will  offer 
aongs;  Bordner  and  Boyer  Company 
n  a  novelty  turn  called  "Jumping 
ixound";  "Amateur  Nite  in  London," 

laughing  hit  and  other  acts, 

*  *     * 

Golden  Gate 

The  Golden  Gale  Theater  lias  a 
quadruple  headline  lull  for  the  new 
show  starting  Saturday.  Maddock'a 
Tricks,  The  Monologist,  Hal  Hart  and 
Kvt'il  Ardath  are  the  principal  attrac- 
tions. 

Maddock's  Tricks,  a  miniature  re- 
vue with  a  cast  of  fourteen,  featuring 
W'ully  Crisham,  Josephine  Fontaine 
ami  the  Rotunno  Brothers,  is  a  com- 
bination of  diversified  tricks. 

The  Monologisi  is  a  surprise  num- 

fer.    Hal  Hart  demonstrates  himself 

comedian  at  the  beginning  of  his 

act.   and   at    the   end   a    wire    walker. 

Fred  Ardath.  Earle  Hall  and  ('.race 
Osliorn  appear  in  a  comedy  sketch, 
"Men   Among  Men." 

The  McCarthy  Sisters.  (Mare  and 
Alice,  known  as  "Two  Colleens  from 
Musical  Comedy."  and  The  Harder- 
lanes,  till  out  the  program. 

On     tlic    screen,     Lowell     Sherman. 

Dorothy  Mackaill  and  William  Collier 

Jr.  head  the  cast  in  the  picture  "Con- 

a  history  of  the  navy   at    war. 

*  *      * 

Granada 

Baffling  mystery  thrills  and  ro- 
mance are  features  of  "Alias  the  Lone 
Wolf"   with    Bert    l.ylell   playing   the 


hero  of  this  Louis  Joseph  Vance  ad- 
venture. 

Lois  Wilson  plays  the  heroine,  as- 
suming the  part  of  a  French  girl.  In 
the  supporting  cast  are :  Paulette  Du- 
val, Ned  Parks,  William  V.  Mong  and 
James  Mason.  Scenes  aboard  an  ocean 
liner  and  plots  and  interplots  are  part 
of  the  story. 

The  Granada  presents  stage  attrac- 
tions of  unusual  entertainment. 

*  *     * 

Imperial 

"Hard-Boiled  Haggerty"  comes  to 
the  Imperial  theater  Saturday  with 
Milton  Sills  the  star,  playing  opposite 
him  being  Molly  O'Day. 

Arthur  Stone,  Mitchell  Lewis, 
Gtorge  Fawcett,  Yola  d'Avril  and  Lu- 
cien  Prival. 

*  *     # 

St.  Francis 

"Annie  Laurie"  starring  Lillian 
Gish  is  screened  at  the  St.  Francis 
theater. 

Norman  Kerry  plays  the  principal 
male  role  and,  as  head  of  the  warring 
clans  he  becomes  lover  and  protector 
all  in  consequential  turn,  and  is  all 
that  is  satisfactory  by  his  motion  pic- 
ture admirers. 

Scenic  effects  are  gorgeous. 

Dramatic  moments  intense. 

The  story  closely  follows  the  trend 
of  the  well  known  song — with  the 
hills  of  bonny  Scotland,  and  heather 
daintiness   surrounding  the  lovers  in 

111*        S< 

"The  Blood  Ship"  will  follow  "An- 
nie Laurie"  at  the  St.  Francis  Satur- 
day, showing  San  Francisco  water 
front  scenes.  Norman  Springer  wrote 
the  story.  In  the  cast  are  Jacqueline 
in,  Richard  Arlen,  Hobart  Bos- 
worth,  Arthur  Rankin. 

*  *     » 

Warfield 

"Spring  Fever."  featuring  William 
Haines    and    Joan    Crawford,    will    he 

screened  at  the  Warfield  theater  be- 
ginning with  Saturday's  perform- 
ances. Golf,  love  and  trickery  are  out- 
standing events  in  this  comedy 
drama. 

Wall  Roesner  has  returned  as 
leader  of  the  Warfield  orchestra  after 
a  tour  of  eastern  cities  where  he  paid 
(lying  visits  with  Paul  Whiteman  and 
Paul  Ash — formerly  of  San  Fran. 

The  sfage  numbers  of  Fanchon 
and  Marco  ideas  are  peppy  and  pic- 
turesque with  a  lot  of  pretty  crea- 
tures to  hold  the  interest.  In  fact  the 
Warfield  stage  presentations  are  quite 
the  lures  of  this  motion  picture  thea- 
ter. 

*  *      * 

flayers'  Guild 

"Fanny's  First  Play"  will  he  on  the 
the   Community    !' 
Saturday  matinee  and  Smirday 


Electric  heat  for 
cold  rooms 

Clean  as  the  seaside  sun  — 
warm  as  a  tropical  beach — just 
the  right  amount  of  safe,  health- 
ful heat  quickly  for  any  cold 
room. 

That's  what  a  large  portable 
electric  heater  means  in  your 
home. 

They're  made  with  a  three- 
heat  switch  that  can  be  turned 
to  low,  medium,  or  high.  Some 
of  these  heaters  operate  on  your 
regular  lighting  current.  Where 
separate  wiring  is  installed  for 
heating,  lower  rates  are  avail- 
able. 

Ask  us  about  the  large  port- 
able electric  heaters. 


p.Q.and 


"FACIFIC  SEBVTCE" 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  -  Managed 


by  CalijoTniani 


131-1027 


'Iw 


T>  V?V   TV?     P    TW 

t  «p«   w«t«  Mrrv4   at   tto 
mml 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY   IOTH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over     $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRES1 DIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haieht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ullon  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (414)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability.    Plate    Glass,    Accident    and    Health, 
Fidelity  and   Surety,    Burglary,    Automobile    Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.  CANADA 
Paid  Up  Capital  $20,000,000  S20. 000.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought :  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND,  ORE.;  SEATTLE. 
WASH.  :  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Fin 


ance 


Dr.  H.  F.  True  complains  that  we  are  not  spending 
enough  on  health  activities.  He  says  that  Los  Angeles 
spends  §750,000  in  carrying  out  health  activities  and  San 
Francisco  spends  only  S98,000.  The  answer  would  seem 
to  be  that  Los  Angeles  has  to  spend  more. 


The  United  States  Department  of  Commerce  is  trying 
to  co-ordinate  industry  and  metal  production.  This  will 
lead  to  the  development  of  better  economic  and  techno- 
logic progress  in  the  metal  industry  and  would  represent 
a  national  gain  of  great  importance. 


Volume  of  business  on  the  San  Francisco  Stock  Ex- 
change for  the  past  fiscal  year  attained  record  propor- 
tions. New  records  were  achieved  both  in  volume  of 
shares  traded  in  and  the  market  values  of  securities. 
Each  year  for  the  past  ten  years  has  seen  a  new  record 
established. 


The  Stock  Exchange  has  initiated  a  new  plan  for  the 
stamping  out  of  fraud  in  the  investment  field.  They  will 
concentrate  their  information  in  a  clearing  house  and  thus 
create  a  medium  through  which  the  records  of  fraudulent 
stock  transactions  will  become  available  for  trie  purpose 
of  detecting  guilty  parties  and  protecting  the  innocent. 


Lloyd  Bertaud,  pilot  of  the  lost  plane  "Old  Glory"  was 
at  one  time  worker  for  the  P.  G.  and  E.  in  the  gas  depart- 
ment. The  superintendent  of  the  North  Beach  gas  plant 
advanced  the  first  money  for  his  flying  lessons.  He  took 
his  first  lessons  from  a  man  called  Patterson  in  Alameda 
and  afterwards  took  lessons  with  the  Christoffersons, 
who  considered  that  they  had  taught  him  all  they  could 
in  five  lessons. 


According  to  the  National  Industrial  Conference 
Board,  the  national  per  capita  tax  is  11.5  or  §11.5  on  each 
dollar  of  income.  In  California,  however,  we  pay  nearly 
twice  as  much,  for  State  Controller  Riley  declares  that 
out  of  every  dollar  earned  in  this  state  21.4  cents  goes  in 
taxes.  That  seems  to  be  a  pretty  big  average  and  it  would 
appear  as  if  there  were  some  mistake  about  it. 


Phones  Davenport  4180 
Sutter  4100 


Insurance  Exchange  Building; 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


A.  &  E.  DAINI,  Props. 


A.  J.  JACOPI.  Mgr. 


Boston  Bedding  &  Upholstering  Co. 

Mattresses  Made  Over 

Reupholstering  and 
Remodeling 

1957-61  POLK  STREET  SAN  FRANCISCO 

SiJUiyS  Telephone  Graystone  759 


Shippers  of  grapes  throughout  the  state  will  be  urged 
to  adopt  the  program  of  the  California  Vineyardist  Asso- 
ciation which  calls  for  the  shipment  of  not  more  than 
60$  of  the  approved  car  requirements  so  as  to  avert  a 
serious  drop  in  the  price  of  grapes  in  the  eastern  markets. 


Locomotives  are  constantly  growing  larger  and  better. 
The  general  superintendent  of  the  motive  power  for  the 
Southern  Pacific  announces  that  "No.  60,000,"  a  new 
type  of  three  cylinder  locomotive  carrying  350  pounds 
boiler  pressure  in  place  of  the  usual  200  to  215  pounds,  is 
on  the  Pacific  Coast.  This  is  the  60,000th  locomotive  en- 
gine built  by  the  Baldwin  Locomotive  Works. 


"Mayor  James  Rolph  Jr.  has  been  the  outstanding  ex- 
ponent of  practical  municipal  ownership  in  San  Francisco. 
The  municipal  railways  developed  under  the  Rolph  ad- 
ministration are  models  for  all  municipal  ownership 
students  in  the  United  States."  The  foregoing  statement 
was  made  by  Eugene  J.  Sullivan  of  the  Electrical  Work- 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Political  Hop-OfFs 

Another  club  has  been  organized  at  527  Columbus  ave- 
nue to  push  ahead  the  cause  of  Supervisor  Badaracco. 
Stephen  Malestesta  is  president  and  the  secretary  is  State 
Senator  Victor  Canepa. 


The  Union  Labor  Rolph  Club  held  a  rousing  meeting 
in  the  Mission  Rolph  headquarters  last  week  and  the 
unionists  can't  see  how  the  old  "Spirit  of  Sunny  Jim"  will 
not  streak  out  there  a  big  winner. 


Mayor  Rolph  certainly  had  the  old  ship  going  through 
the  stunts  last  week — all  night-flying  at  that.  He  touched 
at  the  following  points:  Mission  Rolph  Club,  Primrose 
Club,  Forest  Hill  Rolph  Club,  Women's  Rolph  Club, 
Unione  Sportiva  Hall,  dedication  of  new  tennis  court, 
Judson  avenue  and  Phelan  avenue,  and  swooped  down  in 
glory  to  the  barbecue  out  at  Hunter's  Point.  Lindbergh 
take  notice! 


In  a  recent  statement  Russel  L.  Wolden  has  illustrated 
the  efficiency  of  his  office  by  drawing  attention  to  the  fact 
that  out  of  450,000  assessments,  only  78  taxpayers  applied 
for  a  revision  and  of  these  only  5  were  allowed  by  the 
Board  of  Supervisors  sitting  as  an  equalization  committee. 
That's  handling  the  control  sticks,  we'll  say. 


John  H.  McCallum,  former  harbor  commissioner  and 
civic  leader,  is  out  with  the  following  boost  for  Maurice 
T.  Dooling  for  district  attorney:  "On  rare  occasions  the 
voters  of  San  Francisco  are  offered  exceptional  political 
bargains  and  in  the  case  of  the  coming  election  I  note  one 
contest  in  which  the  purchasing  power  of  a  vote  is  certain 
to  obtain  maximum  values."  The  bargain  he  refers  to  is 
the  acquisition  by  the  citizens  of  the  services  of  Maurice 
Dooling  as  district  attorney. 


With  the  slogan  of  "The  Father  of  Municipal  Music" 
and  "The  Man  Who  Put  San  Francisco  on  the  Musical 
Map."  music  lovers  of  this  city  are  lining  up  solidly  be- 
hind the  flight  of  Emmett  Hayden   for  re-election  as 

supervisor. 


Fred  Suhr  has  joined  the  supervisorial  flight  and  with 
his  excellent  record  as  former  supervisor  as  an  experience 
and  a  model  to  set  forth,  he  has  a  splendid  chance  to  be 
one  of  the  chosen  nine  on  November  8th.  Among  the 
prominent  men  and  women  official  sponsors  of  his  candi- 
dacy are  J.  E.  Scullv,  Harold  Brunn.  M.  D..  F.  E.  Rathjens. 
M.  K.  Ottinger,  Timothy  E.  Treacy  and  -Mildred  J.  Pollok. 


Jesse  C.  Colman,  supervisor,  has  joined  the  ranks  in  the 
getaway  for  re-election.  Supervisor  Colman  has  made  a 
very  good  supervisor  and  his  present  record  should  stand 
him  in  good  stead  in  the  coming  race.  It  should  be  the 
policy  of  the  voters  to  retain  in  office  or  elevate  to  higher 
emoluments  public  servants  who  have  served  them  well. 


With  the  solid  support  of  the  downtown  businessmen 
and  many  of  the  representative  labor  men  behind  him.  J. 
Emmett  Hayden  is  conceded  a  sure  winner  in  the  coming 
municipal  race. 


Carl  W.  Miles,  of  the  firm  of  Miles  A  Scott.  582  Califor- 
nia street,  a  successful  business  man  and  a  world-war 
veteran,  has  made  his  getaway  for  supervisorial  honors. 


Assessment  Equalization  Demands 
Assessment  Experience 


RETAIN 


WOLDEN 


ASSESSOR 

(Incumbent) 


Choose    your    District    Attorney    as    you    would 



|H^HB 

your  own   lawyer — for  his  ahility. 

/'  .:■. 

ELECT 

^^^ 

MAURICE  T. 

DOOLING 

District  Attorney 

|                       1 

November  8 

^        AM 

Re'Elect '  * » 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Year- 


RE-EI.ECT 


SIPKR  VISOR 


JESSE  C.  COLMAN 


For  a  Business 
Administration 


i;i   i  i  Ki  t 

J.  B. 


BADARACCO 


Supervisor 


Belter   Streets —  Peninsula    Rigfcwayi 
mmerrial  and   Industrial 
Development 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


It  is  better  to  abandon  transatlantic  flights  on  shore 

than  in  mid-ocean. — Norfolk  Virginian-Pilot. 
#     *     * 

Stunt-flying  will  stunt  flying.— Wall  Street  Journal. 


MADE  TO  ORDER  ONLY 

'SfllF  N^^ES  f<3fliy 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Kearny  3714 


ELECT 


RALPH 

McLeran 

Supervisor 


VOTE  FOR 


JULIUS  S.  GODEAU 


FOR 

SUPERVISOR 


VOTE  FOR 
(Supervisor) 


James  B.  McSheehy 


Assessor 

He  Is  Capable,  Honest  and 
Conservative 


ELECT 


FRED 


SUHR 


SUPERVISOR 


\ 


Gridiron  Battles 

By  Lyman  Martin 
Bearding  the  Bear 

"All  Hail  to  California." 

So  runs  the  hymn  of  the  State  University  over  at  Ber- 
keley. After  last  Saturday's  game  they  had  several  "All 
Hails"  coming  to  them. 

Last  year  they  were  kicked  around  from  pillar  to  post 
and  finished  last  in  the  Conference  race.  They  simulated 
the  fabled  noun'  dog  more  than  a  ferocious  bear.  This 
year,  all  that  will  be  changed  if  last  Saturday's  perform- 
ance is  any  criterion  of  what  is  to  come.  The  Bear  is 
nasty  old  cuss  to  beard  in  his  den.  Even  the  Saints  dared 
to  tread  there  and  got  scratched  aplenty  for  their  tem- 
erity. 

The  Bear  is  cunning.  The  Bear  is  shifty.  The  Bear  can 
hold  when  holding  is  necessary.  When  the  Bear  hits,  his 
opponents  stay  down.  The  Bear  is  stubborn.  The  Bear 
is  fast.  The  Bear  has  learned  the  fundamentals  of  foot- 
ball well.   The  Bear  is  a  darned  good  football  team. 

Last  Saturday  over  70,000  people  trekked  across  the 
bay  to  see  an  early  season  football  classic.  Many  of  these 
pilgrims  went  to  see  St.  Mary's  continue  on  their  ram- 
page of  toppling  over  the  larger  universities  hereabouts 
and  incidentally  to  land  the  undisputed  championship  of 
the  West.  There,too,  were  many  California  supporters 
hoping  to  see  an  improved  team  from  the  remnants  of 
the  1926  wreckage.  All  remained  to  marvel  at  the  reborn  ! 
growl  of  the  Bear. 

The  Saints  gave  all  that  they  had,  but  it  was  not 
enough.  It  may  have  been  that  the  Saints  were  handi- 
capped from  injuries  incurred  the  previous  week.  Yet 
they  were  beaten  and  were  not  disgraced  in  the  beating, 
for  California  has  come  a  long  ways  back  toward  the 
teams  that  graced  that  institution  in  1920,  1921,  1922, 
1923  and  1924. 

The  backfield  of  the  Bears  worked  smoothly  in  most  of 
the  plays.  They  had  the  punch  when  it  was  needed.  They 
had  an  interference  that  can  be  well  developed  before  the 
season  is  over,  they  had  plenty  of  finesse  and  they  have 
a  world  of  material.  Coach  "Nibs"  Price  has  not  disclosed 
all  of  his  plays  as  yet,  nor  has  he  taken  advantage  of  all 
of  his  material. 

The  race  in  the  Conference  this  year  is  going  to  be  a 
tight  one.  From  present  indications  California  has  as 
good  a  chance  to  win  it  as  any,  judging  from  the  dope 
now  available. 


Down  at  the  Stanford  Farm  this  week  the  Redshirts 
are  playing  hosts  to  the  Trojans  from  the  University 
of  Southern  California.  Stanford  last  year  won  the  Con- 
ference Championship,  but  they  have  come  far  from  act- 
ing the  part  of  champions  in  their  games  so  far  this 
season.  If  Stanford  can  whip  themselves  into  shape  this 
week  the  Trojans  will  be  sent  home  declaiming  that  we 
are  not  very  hospitable  up  here,  but  Stanford  will  have 
to  improve  this  week  and  improve  a  great  deal.  Should  i 
U.  S.  C.  win,  it  will  be  up  to  California  again  to  bring 
home  the  bacon  and  we  have  a  hunch  that  California  is 
capable  of  doing  just  that. 

The  Bears  this  week  will  be  up  in  Portland  playing  the 
University  of  Oregon  so  that  the  stellar  attraction  here- 
abouts for  this  week  is  down  on  the  farm. 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


IP$R^  T^BbE 


By  Eleanore  F.  Ross 

THE  BACCHANTE,  by  Robert  Hichens;  Cosmopolitan 
Book  Corporation.   Price  $2.50. 

"The  Play's  the  thing,"  in  this  latest  book  by  the  author 
of  "The  Garden  of  Allah,"  and  we  are  rather  bored  with 
the  play  all  through  this  recital  of  the  woes  and  triumphs 
of  the  heroine  as  an  actress  on  the  London  stage. 

Some  wise  philosophies  there  are,  given  in  Hichens' 
inimitable  manner;  many  satirical  jibes  at  sophisticated 
English  "society"  as  he  sees  it,  but  on  the  whole  "The 
Bacchante"  falls  short  as  a  demonstration  of  this  author's 
genius. 

That  he  understands  the  pain  of  those  who  are  set 
apart  from  the  rest  of  the'  herd,  by  their  particular  tal- 
ents, is  shown  in  the  following  paragraph : 

".  .  .  .  he  seemed  to  see  a  cruel  process,  life  brutally 
preparing  human  beings  to  be  of  use  in  the  service  of  art. 
Others  couldn't  be  of  use.  Let  them  alone !  Let  them  be 
happy!  It  isn't  necessary  that  they  should  know  the 
dream  and  the  burden,  the  dark  ways  and  the  lit  up 
peaks." 


THOSE    QUARRELSOME    BONAPARTES,    by    Robert 
Gordon  Anderson;  The  Century  Company;  Price  $2.50. 

There  appears  to  be  an  epidemic  of  books  relating 
the  private  and  public  life  of  Napoleon,  Josephine  and  the 
other  Bonapartes;  subjects,  apparently  always  of  interest 
to  the  reading  public. 

Previous  biographers  have  seldom  given  the  graphic 
completeness  of  this  history  by  Robert  Gordon  Ander- 
son. Here  you  mingle  with  his  family — his  admirable 
mother,  turbulent  brothers,  fascinating  sisters,  a  strange 
assembly,  down  even  to  that  great  old  man,  his  uncle,  the 
arch  deacon,  and  the  martial  friends  who  climbed  to  the 
top  from  poverty,  with  him. 

Napoleon  has  endured  as  one  of  the  greatest  generals 
and  emperors  the  world  has  ever  known,  but  in  this  latest 
biography,  he  appears  as  a  law  maker  also,  revising  and 
improving  many  of  the  unjust  amendenta  to  do  with  the 
French  jurisdiction  of  his  time,  and  showing  a  broad- 
mindedness,  especially,  towards  the  laws  in  connection 
with  women's  welfare. 


SATURDAY'S  CHILDREN,  by  Maxwell  Anderson;  Long- 
mans. Green  &  Co. ;  Price  $2.00. 

"What  we  wanted."  says  poor  Bobby,  in  "Saturday's 
Children,"  after  her  marriage  goes  on  the  rocks:  "was 
a  love  affair,  just  to  be  together  and  let  the  rest  go  hang 
— and  what  we  got  was  a  house  and  bills  and  general  hell. 
Do  you  know  what  I  think  a  love  affair  is?  It's  when  the 
whole  world  is  trying  to  keep  two  people  apart — and  they 
insist  on  being  together.  And  when  they  get  married,  the 
whole  world  pushes  them  together  so  they  just  naturally 
fly  apart.  I  want  my  love  affair  back.  I  want  hurried 
kisses  and  clandestine  meetings  and  a  secret  lover.  I  don't 
want  a  house:  I  want  a  husband.    I  want  a  lover:" 

So  well  summed  up.  so  frankly  expressing  what  a  great 
many  women  really  desire,  that  it  is  a  pity  the  author 
makes  us  wade  through  so  much  twaddle  to  gain  a  few- 
real  truths. 


The  Life  of 

George  Sterling 

COMPILED 

by  ALBERT  M.  BENDER  for 

November 
Overland-Monthly 

Of  paramount  importance  to  the  literary  world,  is 
the  announcement  of  the  Overland  Monthly,  Califor- 
nia's initial  literary  venture,  concerning  November 
issue  of  Overland.  Albert  M.  Bender,  honorary  editor 
of  this  particular  issue  and  warm  friend  of  Sterling, 
has  gathered  together  a  literary  talent  of  a  Nation 
as  contributors  to  the  number. 

Such  is  Overland' s  gift  to 
Western  Literature 

Each  of  the  writers  gives  a  portrait,  intimate  and 
lasting  of  the  poet.  Each  of  them  was  a  friend  of  the 
poet.  Each  of  them  mourns  his  departure. 

The  colored  vision  of  Witter 
Bynner. 

The  charming  delicacy   of 
Gertrude  Atherton. 

The  fresh  insight  of  S.  Bert 
Cooksley. 

The  intimate  sweetness  of 
San  Bard  Field. 

The  cool  balance  of  James  D. 
Phelan. 

The    young   romanticism    of 
Marie  cle  L.  Welch. 

All  of  these  will  be  part  of  the  extremely  important 
writers  contributing  to  the  George  Sterling  issue. 
Miss  B.  Virginia  Lee,  Editor  of  Overland  Monthly, 
suggests  an  immediate  attention  be  given  the  order- 
ing of  copies. 

35c  single  copy  mailed  to  your  door,  or  start  your 
subscription  to  Overland  with  November  issue.  One 
whole  year  for  $2.50  including  the  November  - 
Sterling  issue. 


The  satirical  wit  of  Henry 
Mencken. 

The  gentle  philosophy  of  Ed- 
win Markham. 

The  pithy  wisdom  of  Charles 
Erskine  Scott  Wood. 

The  ripened  Culture  of  Ina 
Coolbrith. 

The  clean  swiftness  of  Rob- 
inson Jeffers. 

The  mellow  warmth  of  George 
Douglas. 

The  deep  sincerity  of  Idwal 
Jones. 


B.  Virginia  Lee.  Editor 


OVERLAND  MONTHLY 
SSI  Pacific  Building 
San  Francisco.  Calif. 

Gentlemen: 

Enclosed  find  check  or  money  order  for  $2.50.  for  which 
please  send  me  Overland  Monthly  beginning  with 

issue  to  _____ 

.Xamr 


Slrrrt  \umbtr 
City 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


r& 


new 


FRANKLIN 

Airman 


-the  most  comfortable 
mile-a-minute 
car  ever  built 

-four  wheel 
hydraulic  brakes 

24%  larger 
motor 

new  seven  passenger 

bodies 

advanced  designs 

-air  cooled 
for  efficiency 

-prove  it  by  a 
demonstration 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


C4 


From  Brighter  Pens  Than  Ours 

Time  remains  the  champion  flyer  of  them  all. — Beloit 

News. 

*  *     * 

Fortunately  we  shall  be  dead  before  the  world  erects 
its  first  bronze  of  a  statesman  in  plus  fours. — Waco  News- 
Tribune. 

*  *     * 

In  Egypt  a  plate  over  the  door  means  there  is  a  mar- 
riageable girl  in  the  house.  In  America  a  flivver  in  front 
of  the  house  says  it. — Publishers  Syndicate. 

"Chicago  has  the  largest  furniture-exhibition  building 
in  the  world."  This  is  in  case  the  "Mayflower"  descend- 
ants ever  decide  to  show  all  the  original  pieces. — Detroit 
News. 

I  believe  that  the  members  of  the  dental  profession  are 
the  only  men  who  can  tell  a  woman  to  open  or  close  her 
mouth  and  get  away  with  it. — Chicago  Daily  News. 

*  *     * 

Nine  Russians  were  shot  by  the  Bolsheviks  the  other 

morning  on  a  charge  of  being  British  spies,  but  there 

hasn't  been  a  single  parade  of  protest  in  Boston  or  New 

York. — Dallas  News. 

t     #     * 

Modern  fiction,  says  critic,  runs  too  much  to  love.  Yes, 
and  modern  love  runs  too  much  to  fiction. — Wall  Street 
Journal. 

King  George,  of  England,  sold  out  an  entire  booth  of 
flowers  at  a  recent  charity  fete.  The  fete  was  in  Scotland. 
We'd  call  it  a  feat. — San  Diego  Union. 

*  *     * 

It's  strange.  Men  would  have  too  much  sense  to  fly 
over  land  with  a  plane  equipped  to  alight  only  on  water. 

— Chattanooga  Times. 

*  *     * 

"The  Mississippi  carried  50,000,000  tons  of  .freight  in 
the  last  twelve  months."  This  is  exclusive  of  all  barns, 
schoolhouses,  floating  live  stock,  etc. — Detroit  News. 

We  read  that  a  Kansas  man  was  killed  by  a  bolt  of 
lightning  while  taking  a  drink  of  bootleg  whisky,  but  how 
do  they  know  the  lightning  killed   him? — Philadelphia 

Inquirer. 

*  *     * 

A  New  York  patrolman  rescued  nineteen  persons  from 
a  stranded  launch  by  swimming  out  to  them  on  horse- 
back. At  last  a  use  has  been  found  for  the  mounted  police. 

— American   Lumberman    (Chicago). 

*  *     * 

A  British  statesman  wants  to  cut  League  of  Nations 
employees'  salaries.   It  might  be  a  good  idea  to  put  them 

on  a  peace-work  basis. — New  York  Evening  Post. 

*  *     * 

If  only  the  fittest  survive,  those  who  dropt  out  must 
have  been  a  sorry  lot. — Los  Angeles  Times. 

*  *     * 

Because  a  girl  refused  to  marry  him  a  man  in  Essex  has 
stayed  at  home  for  fifty  years;  but  we've  known  a  man 

to  do  that  just  because  the  girl  did  marry  him. — Punch. 

*  *     * 

Aviation  advances  despite  all  disasters.    Like  truth, 

when  crushed  to  earth,  it  rises  again. — Virginian-Pilot. 

*  *     * 

If  Mr.  Coolidge  doesn't  choose  to  run  he  better  not  try 
to  cross  any  of  our  down-town  streets. 

— American  Lumberman. 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Petrol  Paragraphs 

By  E.  V.  WELLER 
National  Automobile  Club 

The  vacation  activities  have  ceased  for  the  year  in  the 
Russian  River  country,  but  Indian  summer  has  brought 
to  the  river  and  its  environs  a  charm  that  far  exceeds 
that  of  the  summer  months.  The  following  route  is  sug- 
gested. 

Follow  the  Redwood  highway  to  Petaluma  and  Cotati, 
thence  via  the  Gravenstein  highway  to  Sebastopol,  For- 
estville  and  Guerneville.  Five  miles  of  new  concrete 
highway  was  built  through  Pocket  Canyon  between  For- 
estville  and  Guerneville  during  the  past  season,  and  it  is 
one  of  the  finest  stretches  of  highway  in  the  state,  being 
wide,  turns  well  banked,  easy  grades  and  a  splendid  sur- 
face, all  of  which  combine  to  enable  the  motorist  to  thor- 
oughly enjoy  the  scenic  aspects  of  the  country. 

The  first  part  of  the  trip  leads  through  Petaluma,  noted 
for  its  chicken  raising  industry.  The  largest  incubator 
factory  in  the  world  is  located  in  Petaluma,  and  here  also 
is  another  sight  which  probably  cannot  be  duplicated 
anywhere  in  the  world,  a  "Poultry  Drug  Store"  looking 
like  an  ordinary  pharmacy,  but  devoted  exclusively  to 
remedies  for  chickens,  ducks  and  geese. 

Sebastopol  is  the  home  of  the  Gravenstein  apple,  the 
earliest  apple  on  any  market,  and  the  road  passes  for 
miles  through  well  kept  orchards.  After  leaving  Forest- 
ville  the  road  enters  Pocket  Canyon  and  follows  its  course 
until  Guerneville  is  reached. 

From  Guerneville  continue  along  the  Russian  river  to 
Monte  Rio,  a  distance  of  4.5  miles.  This  part  of  the  road  is 
only  fair,  being  rough  and  cut  up  in  places,  and  a  few 
narrow  stretches  will  be  encountered. 

Monte  Rio  is  just  across  the  river  from  the  main  road. 
After  visiting  this  point,  where,  in  spite  of  the  lateness 
of  the  season,  there  is  still  considerable  activity,  recross 
the  river  and  continue  on  the  north  side  of  the  river  to 
Duncan  Mills  and  Markhams  Ferry.  This  is  a  good  dirt 
and  gravel  road,  which  leads  from  the  canyon  of  the 
river  into  small  valleys,  until  the  mouth  of  the  Russian 
river  is  reached. 

Retrace  the  road  for  about  2  mill's,  then  turn  to  the 
right  for  three-tenths  of  a  mile  over  a  narrow  winding 
dirt  road  down  to  Markham's  Ferry. 

The  route  leaves  the  ocean  at  Bodega  Bay  and  con- 
tinues through  Bodega  Road.  Valley  Ford  and  Tomales. 
A  short  distance  beyond  Tomales  is  Tomales  Ray  and  the 
Shoreline  of  this  interesting  stretch  of  water  is  followed 
to  Pt.  Reyes.  Minor  construction  is  still  under  way  be- 
tween Tomales  and  Marshall.  From  Marshall  on  there  is 
an  exceptionally  good  gravel  road. 

Continue  through  Pt.  Reyes  to  Olema  and  Tocaloma, 
Lagunitas  and  San  Geronimo.  This  is  the  stretch  of  road 
which  was  closed  to  travel  during  the  past  season,  but  the 
results  of  the  work  more  than  repay  for  the  inconvenience 
caused  by  the  closing  of  the  road,  which  was  formerly  a 
narrow,  winding  road  and  is  now  wide  enough  at  practi- 
cally all  places  for  three  cars  to  pass  abreast.  The  road 
BUrface,  while  dusty  in  heavy  traffic,  is  exceptionally 
smooth.  There  are  numerous  attractive  picnicking  and 
camping  spots  along  Paper  Mill  Creek  between  Tocaloma 
and  Lagunitas.  and  along  San  Geronimo  Creek  between 
Lagunitas  and  San  Geronimo. 

The  trip  covers  about  200  miles,  and  could  be  made  in 
one  day.  One  and  one-half  or  two  days,  however,  give 
sufficient  time  in  which  to  make  numerous  side  trips,  and 
to  thoroughly  enjoy  the  many  scenic  attractions  to  be 
found  in  this  section. 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake   Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


PHONE   GRAYSTONE   428 


LOU  W.  SARTOR,  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western    Oils 

New  Method  Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT  CALPET   GAS   STATION 

Post  and   Franklin  Streets  San   Francisco.   Calif. 


GRAYSTONE    130 


OPEN    DAY    AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building.  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage.    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management   of    WILLIAM    SAINDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 


161 »  Pine  Street 


Phone  Graystone  260.1 


Complete  Brake  Relining  Service 

\  WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization    for    Lockheed    Four 

N  heel    Hydraulic   Brakes 

1,7  NINTH  STREET  BAM   FRANCISCO 


Western  Pipe  and  Steel  Co.  of  California 

Manufaetur-  - 

RIVETED     STEEL     PIPE.     TANKS.     rtlVERTS,     PENSTOCKS. 

FUMES.     GASHOLDERS.     SM'ihFST  II  ks       FT< 

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444  Market  Street  5" 1 7   Santa   Fe    (vn.i 


Phone  Franklin   1191.  Day:   1»S5.  Night 


Satisfaction    Gaaranteed 


Superior  Auto  Washing  &  Polishing 

HYPE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Rnellan — Praprietara— L-   M     N 
It    .«   not   alwar*  that   the   old   and   lanrer  MtaUUdMBta   «U   the   b 
We  Hat*   joM   started   in   a   *mall    place   and   pride   •araelTea   a« 

eiperta    in    aor    line.     0*r   (itMain    alwari    "atiefc."* 
TRANSMISSION    kND   MOTOR  —   -   LI 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

Lajos  Fenster,  assistant  concert 
master  of  the  San  Francisco  Sym- 
phony Orchestra,  will  be  heard  in  a 
recital  on  KFRC,  San  Francisco, 
Thursday  night,  October  20,  between 
9  and  10  o'clock. 

Fenster  is  a  violinist  of  wide  repute 
and  will  be  remembered  as  conductor 
of  the  Cadillac-LaSalle  orchestra,  a 
frequent  feature  of  KFRC's  pro- 
grams. 

"Bobs,"  for  many  years  a  famous 
sports  writer  on  western  newspapers, 
has  deserted  the  press  in  favor  of  the 
radio  microphone  and  is  now  to  be 
heard  on  KFRC  every  Monday  and 
Thursday  evening  from  6:30  to  7:30 
in  interesting  sport  talks. 

In  addition  to  bringing  prominent 
celebrities  of  the  athletic  world  be- 
fore the  "mike,"  "Bobs"  explains  the 
new  rules  of  the  different  games,  inci- 
dents of  the  track  field,  gymnasium 
comments  and  criticisms  of  football 
and  baseball,  boxing  and  golfing,  per- 
sonal items  of  present  and  yesteryear 
sportsmen  and  basketball  activities 
of  schools  and  colleges. 
*     *     * 

With  the  dx  season  already  com- 
mencing, scores  of  listeners  in  distant 
eastern  cities  are  reporting  fine  recep- 
tion of  KPO's  programs.  Reports 
were  received  by  the  station  man- 
agement during  the  past  ten  days 
from  New  York  City,  Chicago,  Detroit 
and  Baltimore.  Other  letters  com- 
menting on  the  excellent  reception  of 
KPO  features  were  received  from  Ot- 
tawa, Canada,  and  from  New  Zealand. 

KPO's  variety  programs  of  the 
nights  of  November  7  and  21  will  be 
devoted  to  the  California  State  and 
district  auditions  of  the  Atwater  Kent 


National  Radio  Audition.  During  the 
November  7  session,  all  the  winning 
\oung  men  and  women  from  the  con- 
tests held  throughout  the  state  of 
California  will  try  out  for  the  right 
to  represent  California  at  the  district 
audition,  which  will  be  held  at  KPO 
on  the  evening  of  November  21.  On 
this  evening  one  boy  and  one  girl  will 
be  chosen  as  having  the  finest  singing 
voices  in  the  west,  and  will  be  sent 
lo  New  York,  all  expenses  paid,  where 
the  final  national  audition  will  be 
held  sometime  in  December.  The  va- 
riety programs  on  November  7  and 
21  will,  as  usual,  begin  at  10  p.  m. 

*  *     * 

"Aguinaldo's  Capture"  has  been 
selected  for  presentation  during  the 
"Great  Moments  in  History"  hour 
over  the  Pacific  Coast  Network  of  the 
National  Bi-oadcasting  Company  Sun- 
day evening  from  9  to  10  p.  m.  Pacific 
time. 

*  *     * 

Under  the  direction  of  Max  Dolin, 
the  National  Opera  Company  will  pre- 
sent "Romeo  and  Juliet,"  through  the 
Pacific  Coast  Network  of  the  National 
Broadcasting  Company  on  Monday 
evening,  October  17,  from  8  to  9  p.  m. 

*  *  # 

The  Eveready  hour,  to  be  heard  on 
Tuesday,  October  18  from  9  to  10 
p.  m.  Pacific  time,  over  the  Pacific- 
Coast  Network  of  the  National  Broad- 
casting Company  will  again  bring  to 
radio  audiences  the  ever  popular 
"Rounders"  under  the  direction  of 
Dudley  Chambers.  Besides  this  the 
Eveready  Orchestra  will  be  heard  in 
many  of  the  popular  orchestral  selec- 
tions of  the  day. 

"Caballero's  Way"  by  O.  Henry, 
will  be  presented  by  the  National 
Players  under  the  direction  of  Wil- 
liam Rainey  over  the  Pacific  Coast 
Network  Wednesday  evening,  October 
19  from  9  to  10  p.  m. 

*  *  * 

tlAn  Hour  in  Memory  Lane'*  will  be 
presented  over  the  Pacific  Coast  Net- 
work of  the  National  Broadcasting- 
Company,  Friday  evening,  October  21 
from  10  to  11  p.  m.  Pacific  time. 

Saturday  Night  Revue  will  be  on 
the  Pacific  Coast  Network  from  8  to 
9  p.  m.  Saturday  evening,  October  22. 

A  revue  of  the  outstanding  hits  of 
the  National  Broadcasting  Company's 
program  for  the  week  will  be  offered. 
Bits  from  the  opera,  "The  Vaga- 
bonds,'" the  drama  and  "Memory 
Lane"  will  constitute  the  program. 


Programs  for  Next  Week 

KFRC— DON  LEE 
SAN  FRANCISCO — 154 

Sunday,  October  16 

12    noon   to    1:00   p.   m. — Church   service. 

5:00    to    6:00    p.    m. — Organ    recital. 

6:00  to  6:30  p.  m.— Talk. 

6:30  to   7:30  p.   m. — Twilight  recital. 

8:30  to  10:30  p.  m.— Walter  Krausgrill's  Orchestra. 

Monday.  October  17 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.   m. —Musical   program. 

10:00   to    11:00   a.   m.— Musical    program. 

11:00  to  11:30  a.  m.— Household  hints. 

11  :30    to    12  :00    noon — Amateur    tryouts. 

12:00  to   1:00  p.  m. — Sherman,  Clay  program. 

4:30  to  5:30  p.   m. — Organ  recital. 

5:30  to  6:00  p.  m.— Mac  and  his  gang. 

6:00  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20   to  6:30  p.  m. — Stage  and  screen,   police  reports. 

6:30  to  7:30  p.  m.— The  Cecilians. 

8:00   to   10:00    p.    m.— Blue   Monday  Jamboree. 

10:00  to   12:00   p.    m.— Mark   Hopkins   Orchestra. 

Tuesday.  Octoher  18 

7:00  to  8:00  p.   m.— Seal   Rock   program. 

8:00    lo    9:00    a.    m.— Musical    program. 

10:00  lo  11:00  a.   m. — Musical  program. 

11:00   to   11:30  a.   m. — Doings  of  Dorothy. 

11:30  a.  m.  lo  12:00  noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m.— Sherman.  Clay  concert. 

4:80    to    5:30    p.    m. — Organ    recital. 

5:30    to  6:20    p.    m. — Mac  and    his   gang. 

6:20    to   6:30    p.   m. — Stage  and  screen. 

6:30  to  7:30  p.  m. — The  Cecilians. 

8:00  to  8:30   p.   m.— KFRC   Radio  Movie  Club. 

8:30  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 

9:30  to  12:00  p.  m.— Mark  Hopkins  Dance  Orchestra. 

Wednesday.  October  19 

7:00   to   8:00  p.    m.— Seal   Rock    program. 

8:00  to  9:00  a.  m. — Musical   program. 

10  :00   to   11 :00   a.   m. — Musical    program. 

11:00   to    11:30  a.    m.— Household    hints. 

11:30  to   12:00  noon — Amateur  tryout  period. 

12:00  lo  1:00  p.  m. — Sherman,  Clay  concert. 

4:30  to  5:30  p.  m. —Organ  recital. 

5:30   to   6:20    p.   m.- — Mac   and    his   gang. 

6:20  to  6:30  p.  m. — Stage  and  screen. 

6:30  to  7:30  p.  m.— The  Cecilians. 

*:00   to   9:00   p.   m. — Maxwell    House  Coffee   program. 

9:00  to  10:00  p.  m. — KFRC  Ensemble  and  soloists. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Thursday,   October  20 

7:00  to  8:00  a.  m. — Seal  Rock  program, 

5  :00  to  9:00  a.  m. — Musical  program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00   to    11:30  a.    m.— Doings   of   Dorothy. 
11:30  to  12:00  noon — Amateur  tryouts. 

12:00   to   1:00  p.    m. — Sherman,  Clay  program. 

4:30  to  5:80  p.   m. — Organ  recital. 

5:30    to    6:20    p.    m.— Mac    and    his    Gang. 

6:20  to  6:30  p.  m. — Madame  Marie's  beauty  talk. 

6:30  to  6:50  p.  m.— The  Cecilians. 

6:50  to  7:00  p.  m. — Stage  and  screen. 

7:00  to  7:30  p.  m.— The  Cecilians. 

8:00  to  9:00  p.  m.— Mona  Motor  Oil  Co. 

9:00  to  10:00  p.  m. — Program  and  songs. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra. 

Friday.   October  21 

7:00   to  8:00   p.    m.— Seal   Rock   program. 

8:00  to  9:00  p.  m. — Musical   program. 

10:00    to    11:00   a.    m. — Musical    program. 

11:00  to  11:30  a.   m. — Hints  to  home-makers. 

11:30    to    12:00    noon— Amateur    tryuul^. 

12:00  to  1:00  p.  m. — Sherman,   Clay  program. 

3:30  to  4:30   p.  m.— Student   hour. 

4:30    to    5:30    p.    m.— - Organ    recital. 

5:30   to  6:20  p.  m.— Mac  and  his  gang. 

6  :20   to  6  :30   p.   m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 

S:00  to  9:00   p.   m.— Musical  Educational    Series. 

9:00  to  10:00  p.  m. — Walter  Krausgrill's  Orchestra. 

10:00  to  12:00  p.  m.— Mark  Hopkins  dance  orchestra. 

Saturday,   October  22 

7:0(1    to  8:00  a.   m.— Seal    Rock   program. 

8:00  to   9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45   a.    m. — Amateur   tryouts. 

11:45    to    12:00    noon— Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m. — Sherman,  Clay  concert- 
4:00    to    5:30    p.    m.— Hotel    Mark    Hopkins    Orchestra. 
5:30    to    6:20    p.    m. — Mac  and    his   gang. 
6:20,  to  6:30  p.   m. — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 
N:(10    to    12:00    p.    m. — Mark    Hopkins    .lance   orchestra] 

KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 

Sunday.  October  16 

11  :00    a.    m. — Church    services. 

7:45    p.    m. — Church  services. 

Monday,  October  17 

7:00   to   8:00  a.  m. — Golden   Gate  Crier. 

8:00   a.    m. — Correct  time. 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


12:30  to  2:00  p.  m.— Clift  Concert  Trio. 
5:80  to  6:30  p.  m. — Golden  Gate  Crier. 
6:30    to    7:00    p.    m. — Prize    package   period. 

:00   to  7:30  p.  m.— Clift  Concert  Trio. 
8:00  to  10:00  p.   m. — Studio  program. 
10:00    to    11:00   p.    m. — The  Golden    Gate  Amphions. 
11 :00  p.   m. — Correct  time. 
Tuesday,  October  18 

7:00  to  8:00  a.  m.— Golden  Gate  Crier. 
8:00   a.   m. — Correct  time. 

10:30    to    10:45    a.    m.— Diet    and    health    talk. 
12:30   to   2:00    p.    m.— Clift    Hotel    Concert   Trio. 
4:00  to  5:00  p.   m.- — Studio  program. 
5:30  to  7:00  p.  m. — Golden  Gate  Crier. 

:00  to  7:15  p.  m. — "Magazine  on  the  Air." 
7:15  to  7:30   p.   m  —  Clift  Hotel    Concert  Trio. 

:00    to    10:00    p.    m. — Studio    program. 
10 :00  p.   m. — Correct   time. 
Wednesday,  October  19 
7:00    to    8:00   a.    m.— Golden    Gate    Crier. 
8:00   a.    m. — Correct    time. 

12:30    to    2:00   p.    m. — Clift   Hotel    Concert   Trio. 
5:30    to    7:00    p.    m.— Golden   Gate    Crier. 
7:00  to  7:30  p.   m.— Clift  Hotel   Concert  Trio. 
8:00    to    10:00    p.    m. — Studio    program. 
Thursday,   October  20 

7:00   to  S:00  a.   m. — Golden   Gate  Crier. 
8:00  a.    m. — Correct  time. 

12:30  to  2:00  p.   m. — Clift  Hotel  Concert  Trio. 
5:30  to  7:00  p.  m.— Golden  Gate  Crier. 
7:00    to    7:30    p.    m.— Clift    Hotel    Concert    Trio. 
8:00    to    9:00    p.    m. — Regular    weekly    meeting    "2Gth 

Squad." 
9:00  to   10:00   p.    m.— The   Clarion   Trio. 
Friday,    October  21 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8:00    a.    m.  —Correct    time. 
10:30   to    10:45  a.  m.— Diet  and   health   talk. 
12:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 
5:30   to  7:00  p.   m.— Golden   Gate  Crier. 
7:00   to   7:30   p.   m. — Clift  Hotel    Concert  Trio. 
8:00    to    9:00    p.   m. —Studio   program. 
9:00  to  10:00  p.  m.--KYA  artists. 
10:00    p.    m. — Correct   time. 
Saturday,  October  22 

7:00    to    8:00    a.    m.— Golden    Gate    Crier. 
8:00    a.    m. — Correct    time. 

12:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 
6:30  to  7:00  p.   m. — Golden    Gate   Crier. 
7:00   to  7:30    p.    m.— Clift  Hotel    Concert   Trio. 
8:00  to   10:00  p.   m. — Studio  program. 
10:00    p.    m. — Correct    time. 


Thursday,  October  20 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10:00  to  10  :30  a.  m. — Domestic    economist. 

10  :30  to  10:45  a.  m. — Ye   Towne  Cryer  service. 

11:30    to    12:50    p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals,   Scripture   reading. 

12  :50  p.  m.— Stock  market  quotations, 

1:00  to  2:00  p.   m. — Organ  recital. 

3:30  to  5:00  p.  m. — Organ  recital. 

5:00  to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye    Towne    Cryer  service. 

6:30  to  7:00  p.  m. — Organ  recital. 

7:00  to  7:30  p.  m. — Athletics. 

7:30  to  8:00  p.  m. — DX. 

8:00  to  9:00  p.  m. — Caswell  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday,    October  21 

6  :45.  7  :15  and  7  :45  a.  m.- — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10  :30  to  10:45  a.  m. — Ye   Towne  Cryer  service. 

10:45  a.  m. — Ninon,  fashion  critic. 

11:30   a.    m.   to    12:45    p.    m. — Kane's    Hawaiians. 

12  noon— Time  signals.   Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at   Palace  Hotel. 

1:30  to  2:00  p.   m. — Organ   recital. 

4:00  to  5:00  p.   m. — Organ   recital. 

5:00  to  6:00  p.    m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Town"    Cryer  service. 

6  :30  to  7  :00  p.  m. — States    rtestaurant  orchestra. 

7:00  to  7:30  p.   m.— Sports-on-the-air. 

7:30  to  8:00  p.  m.— DX. 

8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 

9:00    to    11:00    p.m. — -National  Broadcasting  Company. 

Saturday,   October  22 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10  :00  to  10  :30  a.  m.— Domestic  economist. 

10  :30  to  10  :45  a.  m. — Ye  Towne   Cryer  service. 

11:30  to  12:50  p.   m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

12:50  p.m. — Stock   market   quotations. 

1:00  to  2:00  p.  m. — Organ   recital. 

8  :80  t»  5:00  p.  m.— Organ  recital. 

5:00   to  6:00   p.   m.— Children's   hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer   service. 

6  :80  to  7  :00  p.  m.-    States   Restaurant  orchestra. 

7:30  to  8:00  p.  m.— DX. 

9:00   p.   m.— National    Broadcasting   Company. 

9:00  i"  11:00  p.  m.     Ki'O  Dance  Orchestra. 

11:00  to  12:00  p.  m.  -Palace  Hotel  Dance  Orchestra. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO— 422 
Sunday,  October  16 

9:45  to  10:30  a.  m. -Church  services. 

BOO    to    6:00   p.    m-     Twilight    hour. 

6:00  to  6  :30  p.  m. — States    Restaurant    orchestra. 

|:80   to  8:00  p.   m.     Palace   Hotel   concert   orchestra. 

smiii  to  9:00  p.  m.     National   Broadcast   Compai 

9:00  to  10:00  p.m.     Fairmont  Hotel  concert  orcl 

Monday,  October  17 

6:45,7:15  and  7  :45  a.  m.— Health    exercises. 

8:00  to  9:00  a.  m.     Sperry    Flour  happy   hour. 

10:30  to  10:45  a.  m.      Ye   Towns   Cryer   service. 

11:30   to    12:50   p.    m.  —  Kant's.    Hawaiians. 

12  noon     Time  signals,   Scripture    ling. 

12:60  p.  in.     Stock   market    quotations. 

i  100  to  :'  :00  p.  m.     I  Irgs  n  racit  al. 

8:80  to  5:30  p.  m.    -Organ  recital 

I  [80  i"  6  :G0  p.  m.-   Children's  hour. 

k  :00  to  6  :80  p,  m.      \  I  er  service. 

ItfiO  bo  .  -o.i  p.  m.     Organ  i 

7  ;00  to  Lamplight  hour  and  book  review. 

7  -80  to  B  :00  p.  m,     DX. 

B:00  to  9:00  p.  m.      Program  by  National  Broadcasting. 

9:00  to  10:00  p.  m.     Program    for    Shell    Company    of 

California,    KPO-KFI. 
LO  :00  p.  m.  to  12  midnight      KPO's    variety    hour. 
fruMday,  October  18 
6:45,  i  :15  and  7  :45  a.  m.      Health    exercises. 

9:00  a.m.     Sperry   Flour  happy  hour. 
in  :0Q  to  10:80  s   m      I  '■■  nomiat 

i  a.  m.     Ye  Towns  Cryer  service. 
0    12:60    p     "i        Kline's    Hawaiians. 
n     Time  signals.   Scripture   reading. 

m        Stuck    murker 

00   p.    m       Organ   recital. 
1)80   to   5:00   p.    m.      Oman   recital. 

6:30  p.m.     Palace    Hotel    concert   orchestra. 
6  oo  p.  m.     Children's  hour, 

m.      Ye    Tow  ice. 

tra. 
p,  in      DX, 
"Oil  p,  in      Dan  Casey's  Fireside  Hour. 
11:00  p.  m,     National  Broadcasting  Company. 
Wednesday,  October  19 

b,  m.      Health 
9:00a.m.      Sperry    Flour    harry    hour. 

o  12:50  p.  m.     Kane's  Hawaiians. 
.n     Time  signals.    Scripture    reading. 
,     m.      Stock    markel 
1:00  to  2:00  p.    m.      Or^an  recital, 
an  recital. 
■  6:00  p.  m.     Children's   i. 

m.      Ye    Towne    Cryer    service. 

.tea    Restaurant    orchsstra. 
•ies, 
DX 
9:00    p,    m.   -Atwater    Kent     Ar 

nal  Broadcasting  Company. 
ilaec   Hotel   dance  orchestra. 


KIWI— RADIO    ENTERTAINMENTS,    INC. 
SAN    FRANCISCO— 267 

Sunday,   October  16 
12  :80  to  l  :80  p.  m.     Organ  recital. 
o  ;t:oo  p.  m.     Church  san  i 

9:00  to  10  :00  p,  m. — Laura     Ellen    Windsor    and    pupils. 

10:00  to  12:00  p.  m.     Clyde  Coopcr/i  orchestra. 

Monday,  October  17 

8:20   to    10:21   a,    m,     Breakfaal    program. 

to  10:80  a.m.      V.    S.    weather    reports. 
i    liion     hints. 

11:00  to  12:00  m,     Organ  recital. 

12  :00  to  1  :00  p.  m.      Luncheon    program. 

1 :00  to  5 :00  p.  m.     KFWI  tea  party. 

5  :00  to  ■  onatruction  reports. 

m,  Thaatrleal    announcement*. 

6  :00  to  7  :00  p.  m.  Dinner    hour    concert. 

7  :00  to  7  sl6  p.  m  Sports  by  Geo.  T.  Davis, 
7 :1G  to  '  :-';i1  r  m.  Advertising  talk. 

9:00  p    m.     Clyde  Cooper's  orcbeatra. 
o  9:80  p.m.     Geo.  Taylor  and  Clem  Kennedy. 

0  10  :00  p.  m.  tens. 

mi        Weather   and    police    reports. 

lp   m.     Clyde    Cooper's    Roof  Garden    or- 
chestra. 
TllSSSlaj     October    i* 

Health    exercises, 
to    10:87   a.    m,     Breakfaal    program. 

10a.m.      U.    S.    weather    reports. 
1 1  :O0  a    m      Beauty  hints. 

,al    luncheon    program. 
';  >00  p.  m.      Oman    recital, 
m      Countn 

piano  and  banjo. 
reports. 
m.     Theatrical  announcements. 
•00  p  m.     Dinner  hour  concert. 

T.   Davis. 
m      KFWI    Builders  of   rrogress  Club. 
;vde   Cooper's  orchestra. 
m       Itarnes    Vaudeville    Agency. 
in. — Weather  and    police   r- 
11 :00  p.  m.  cheatra. 

Black*!   mysterious   hour. 

Wednesday.   October    19 

a.  m.-    Health    t3NK& 
■      Breakfaal   pmeram. 
to  10:80  a.  m.    -lT.    S.    weather   reports. 
10:S0  to  It  :0«  a.  m.      Cynthia    Grey*    column, 
-can   recital. 
I  unchcon    program. 
organ  recital. 

•ion    reports, 
ral  announcements. 
«;  00  to  7  -00  p.  sa.—  I  and   Jack    Kelaey. 

y   Geo.   T.  Davis. 


9:00  to  10:00  p.m. — Clifford    Schneider,   baritone. 

10:00  p.m. — Weather  and   police  reports. 

10:03  to  12:00  p.  m.— Clyde   Cooper's    orchestra. 

Thursday,  October  20 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20   to    10:27    a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m.—  U.    S.    weather   reports. 

10:30  to  11:00  a.  m. — Fashion  hints  by  Babette. 

12:00  to  12:30  p.  m. — Luncheon  program. 

12:30  to  1  :00  p.  m. — Organ    recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

4:00  to  5:00  p.  m. — KFWI  tea  party. 

5  :00  to  5  :30  p.  m. — Construction   reports. 

5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15  to  7:30  p.m.— Kenneth   A.   Millican. 
8:00  to  9:00  p.   m. — Studio  program. 

9:00  to  9:30  p.  m.— Gloria  Del    Rae. 

9:30  to  11:00  p.  m.— Bill    Bennett. 

11 :00  to  12  :00  p.  m. — Clyde   Cooper's   orchestra. 

11:30  a.  m.  to  1:00  p.  m.— Luncheon  concert. 

Friday,    October  21 

7  :00,  7  :30  and  8  :00  a.  m.— Exercise  hour. 

*  :20    to    10  :27    a.    m. — Breakfast    propram. 

10:27  to  10:30  a.  m. — U.    S.    weather    reports. 

10  :30  to  11 :00  a.  m. — Beauty  hints. 

11 :00  to  12:00  m.— Organ    recital. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 

12:30  to  1:00  p.  m.— Organ   recital. 

1  :00  to  1 :30  p.  m. — Country  store. 

1  :30  to  2  :00  p.  m. — Cowell   Dein.    banjo  and  piano. 

4  :00  to  5  :00  p.  m.— KFWI  tea   party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m.— Theatrical  announcements. 

fi:00  to  7:00  p.  m. — Program. 

7:00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15   to   7:30  p.   m.— Talk. 

B  :00  to  9 :00  p.  m. — Clyde  Cooper's  orchestra. 

9  :00  to  10:00  p.  m. — California  Sunshine  Boys. 

10  :00  p.  m.— Weather  and    police  reports. 

10  :03  to  12  :00  p.  m. — Clyde   Cooper's   orchestra. 

12:00  to  12:30  p.  m.— Luncheon  program. 

Saturday.   October  22 

7  :00,  7  :30  and  8  :00  a.  m. — Exercise  hour. 

S  :20  to  10  :27  a.  m. — Musical    breakfast  program. 

10  :27  to  10:30  a.  m. — U.    S.    weather    reports. 

10 :80  to  11 :00  a.  m.— Cynthia  Grey's  column. 

lUtcheon    program. 
12  :30  to  1 :00  p.  m. —Organ    n 
1  :l)0  tO  1  :30  p.  m.— -Country    store. 
':30  p.m. — Construction    re] 
6  :00  p.  m      Theatrical  announcements. 
B  :00  to  7 :00  p.  m.      Dinner  hour   concert. 
7:00  to  7:16  p.  m.-  Sports  by  Gao.  T.  Davis. 
7:16  to  7:80  p.  m.-    Geo.   Taylor  and  Clem    Kennedy. 
to 9 :00p.m.     Athena  Alexandroff,  soprano. 

12:00p.m.-   '  J    orchestra. 

-..2:30  a.m. — KFWI   hour  of  mirth  . 

KLX— OAKLAND    TRIBl'NE 
OAKLAND— CM 

Monday,  October  17 

5:00    p.    m.  —  Martha     !,-■•■ 

8:80  p.  m.      Brother  Bob's  club. 
..    7:00   p.    m       Dinner  concert. 
to    7:30  p.   m. — Amusement    information. 


We 

Feature 

Archery 

Equipment 


p.  m. 


era  Orchestra. 


Private  Instruction  By  Appointment 

\7oporfd/iqp 

474  POST  STREET 

rmt  Mm**m 

_>.  CALIF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 
even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment ?  Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy ;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST,  Manager 

Sun   Life  Assurance  Co.  of   Canada, 

315    Montgomery  St..   San   Francisco. 

//  /  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity  would  I  get  for  life?     I  was  born 

day  of ,  18 

Name  ~ 


Address 


8:00    to    9:00    p.    m. — Special    program. 
9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 
Ducks. 

Tuesday,   October  18 

2:45  p.  m.— Baseball. 

5  :30  to  G  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m. — Amusement    information. 

S  :00   to  9:00  p.   m. — Program. 

Wednesday,  October  19 

2  :45  p.  m. — Baseball. 

5:00  p.   m.— Martha   Lee. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — Amusement    information. 

K  :00  to  9  :00  p.  m. — Educational    program. 

9:00  to  10:00  p.  m. —Special   program. 

Thursday.   October  20 

2:45  p.  rn. —Baseball. 

5  :30  to  G  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.   m.  —  Dinner  concert. 

7:00    to    7:30   p.    m. —Amusement    information. 

Friday,    October  21 

2:45  p.  m.— Baseball. 

5:00    p.    m.— Martha    Lee 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.   m. — Dinner  concert. 

7  :00    to    7  :30    p.    m. — Amusement    information. 

8:00  to  9:30  p.   m. — -Special    program. 

9:30  to  10:30  p.  m.— Athens    Athletic    club    orchestra. 

Saturday,   October  22 

2:15  p.  m.— Football. 

6:30  to  7:00  p.   m. — Dinner  concert. 

7:00    to    7:30    p.    m.— Amusement    information. 


KGO— GENERAL    ELECTRIC 
.  OAKLAND— 394 
Sunday,   Octoher  16 
11:00    a.    m. — Church    service. 
6:30  to  7:30  p.  m. — Dinner  concert  program. 
7:30  p.m. — Weather  and  baseball. 
7:35   to   9:00   p.   m. — Church  service. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Monday,  October  17 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:03,    S.    F.    stocks; 

1  :08,  N.  Y.  stocks. 
5:30  to  G:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  up.— Dinner  concert  program. 
6 :45    p.    m. — "What's    Happening    in    the    World." 
7:03,    weather;    7  :0G,    baseball:    7:08.    S.    F.    produce, 
grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23. 
N.   Y.  stocks    (closing). 
8:00  to  9:00  p.   m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m. — "Chats   About  New   Books." 
Tuesday.   October  18 

11:30   to  1:00  p.    m. — Hotel   Leamington   concert. 
12:30,    weather;    1:00.    weather:    1:03.    S.    F.    stocks; 

1  :08,  N.  Y.  stocks. 
2:00  to  3:00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
6:00  to  6:55  p.  m. — Dinner  concert  program. 
6:55.  news;  7:03,  weather;  7:06,  baseball;  7:08,  S.  F. 
produce,  grain,  cotton;  7:16,  S.  F.  stocks  (closing)  ; 
7:23,  N.  Y.  stocks    (closing). 
8  :00  to  9  :00  p.  m.— (Oakland    studio) — The    Pilgrims. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— National  Broadcasting  Company. 
Wednesday,   October  19 

11:30    to    1:00    p.    m. — Hotel    Leamington    concert. 
12:30.    weather:    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  stocks. 
2:00  to  3:00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
6:00  to  6:30  p.  m. — Dinner  concert  program. 
6:30.   weather;  6:33.  baseball. 
6  :SG   to   7  :30   p.   m. — Farm   program. 
8:00    to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to   12:00    p.   m.— Lynn   Pryor's  Orchestra. 
Thursday,  October  20 

11:30  to   1:00  p.   m.— Hotel   Leamington  concert. 
12:30.    weather;    1:00.    weather:    1:03,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
2:0,0  to  3:00  p.  m. — Pacific     Radio     Trade     Association 

concert. 
5:00    to    6:00    p.    m.— "Friend    to    Boys." 
G  :00  to  6:55  p.  m.— Dinner  concert  program. 
6:55   to  7:00  p.  m. — National    Broadcasting  Company. 
7:00.    news:    7:03,    weather;    7:06,    baseball;    7:08,    S. 
F.   produce,  grain,   cotton;  7:16,  S.  F.  stocks    (clos- 
ing):  7:23.   N.    Y.   slocks    (closing). 
8:00  to  9:00  p.  m.— KGO  players. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to  12  :00  p.  m. — Hotel    St.    Francis    dance    orches- 
tra. 
Friday.    Octoher  21 
11:10  a.    m.— Homemaking   talk. 

11:30  a.  m.  to  1:00  p.  m  —  Hotel  Leamington  concert. 
12:30.    weather;    1:00,    weather;    1:03.    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
5:30  p.  m.— Wise   man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 
6:45  to  6:55  p.  m. — "Weekly  Financial    Review." 
6:55.  news;  7:03.  weather;  7:06.  baseball;  7:08,  S.  F. 
produce,  grain,  cotton;  7:16.  S.  F.  stocks  (closing)  ; 
7:23.  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — Western    Artist   Series. 
9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— National  Broadcasting  Company. 


Saturday,   October  22 

11:00  to  12:00  p.  m.-St.   Francis  Dance  Orchestra. 

\Hn     '  m;uto  1:^0„P-  m--H°tel  Leamington  concert 

in*    ^eaverV  1J00'   weather:    1=03,   s.   F.   stocks 

i  .Ua,  N.   Y.  stocks. 

-  ™    1°   -\°°    P-    m— Majestic    Ball    Room    Orchestra. 
-'??   .      -:h   P'    m-— Weather,    news,    market    reports 
t  :io    to    i  :30    p.   m. — Weekly   sport    review. 
8:00   to   9:00   p.   m.— National    Broadcasting   Company. 
10:00  p.m.  to  1:00  a.m.— Wilt    Gunzendorfer's    Band 


KFI— EARLE    C.    ANTHONY,    INC 
LOS    ANGELES— 468   METERS 
Sunday.  October  16 

10:00   a.    m.— Morning    services 

5:30    p.    m.—  Thelma    Brown. 

6:30    to    7:00    p.    m.-Boris    Myronoff,    concert    pianist. 

•  :uu  p.   m. — Aeolian  organ  recital. 

8:00   p.   m. — Packard    classic    hour. 

?«°LP*    m— National    Broadcasting    Company. 

10:00    p.    m.— Pat    O'Harro    and    his    serenades. 

Monday,  October  17 

5:30  p.  m. — Matinee  program. 


.  :00  ,. 
6:15  p 
6:30  p 
7:00  p 
8:00 
9:00 


Florence  Sanger, 
m. — Radiotorial. 
m.— Gamut    male   quartet. 
m.— Gene  Johnston's  Music  Box  hour. 
m.— National    Broadcasting    Company. 
i^-Shell  Company  of  California. 

dance  orchestra. 


10:00    p.    m.— Program    the   Aeolian 
Tuesday.   October  18 


5:30   p.    m.—  The   Dragon   Hawaiians. 
6:00  p.  m. — Florence  Sanger. 
6:15  p.  m.— Prox-Knopx. 

6  :30  p.   m. — Vest  pocket  period. 

7  :00  p.  m. — Eva  Olwatti. 

8  :00  p.   m.— Classic  program. 

9:00    p.    m|— National    Broadcasting    Company 

10:00  p.  m.— National    Broadcasting  Co. 

Wednesday.  October  19 

10:45   to   11:05  a.   m.— Gold   Medal   Folks. 

»:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 

6:16    p.    m.— Rariintorial    period. 

6:30  p.  m.— Bill  Funk  and  his  Packard  Six  Orchestra. 

t  :30    p.    m. — Nick    Harris   detective  stories. 

8:00  p.  m. — Popular  program. 

9:00  p.   m.— National    Broadcasting  Company. 

10:00    p.    m.— Kolia    Negin.    Gypsy    tenor. 

Thursday.   October  20 

5:30  p.  m.— Elkin's  and  Hite's  Dixieland  Orchestra. 

6  :15    p.   m. — Radiotorial    period. 

6:30  p.  m. — Don  Parker,  Popular  Pianist. 

7:00   p.    m.— Program   by    the   University   of   Southern 

California. 
8:00    p.    m. —  Program    of  semi-classical    music. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern  classical  music. 
Friday.   October  21 

10:45    to    11:05   a.    m.— Gold    Medal    Folks. 
5:30  p.  m. — Matinee  program. 


6:00 
6:15 
6:30    p 
7  :00  p 
8:00  p. 
:00    p 


-Florence  Sanger. 

—Radiotorial    period. 

—Clarice    Russell,    blues    singer. 

-Program  by   Paul  Roberts. 

-Glee  Club  singera. 
-..  —National    Broadcasting   Company. 
10:00  p.  m—  N.  B.  C.  program. 
Saturday.  October  22 
2:00  p.  m.— Football  game. 

5:30   p.    m.— Strangers    Social    Club    Orchestra. 
6:00  p.  m.— Florence  Sanger. 
6:16    p.    m. — Radiotorial    period. 
6:30   p.   m. — Vest    Pocket   program. 
7:00  p.  m.— Henry  Starr,  pianist  and  vocalist. 
7:30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 
8:00  p.  m.— National  Broadcasting  Company. 
9:30  p.  m. — Program   by  Mrs.   Crossman. 
10:00    p.    m.— Packard    Radio    Club. 
11:00  p.  m.— KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 

Sunday,   October  16 

7:45    to   8:00    p.    m.— Twilight    Organ    Hour. 

8:00  to  9:30  p.  m. — Evening  services. 

9:30  to   11:00   p.  m. — Concert  orchestra. 

Monday,  October  17 

6:00    to    6:30    p,    m. — Time   signals,    sport    news. 

6:30   to  7:00   p.   m.— KJR   junior  hour. 

7:00   to    10:00   p.    m. — Studio   program. 

10:00    p.    m. — Time    signals. 

Tuesday.  October  18 

6:00    to   6:30    p.   m.— Time  signals,   sports    news. 

6:30  to   7:00  p.   m.— KJR  junior  hour 

7:00   to   10:00  p.   m.— Studio  program. 

10:00    p.    m.— Time    signals. 

10:00    to    11:00    p.    m. — Vic    Meyers'    dance    orchestra. 

Wednesday.  October  19 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 

6:30  to  7:00  p.  m.— KJR  Junior  Hour. 

7:00  to   10:00  p.  m.— Studio  program. 

10:00    p.   m. — Time   signals. 

Thursday.  October  20 

6:00    to    6:30    p.    m.— Time   signals,    sport    news. 

6:30  to   7:00  p.  m.— KJR  junior  hour. 

7:00  to  9:00  p.  m.— Studio  program. 

9:00  to  10:00   p.   m. — Concert  orchestra. 

10:00    p.    m. — Time    signals. 

(Continued  on  Page  18) 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 

By  June 
30,  1928,  the 
United 
States  will 
have  8121 
miles  of  pub- 
lic air  lines 
in  operation, 
marked  off 
for  night  fiy- 
jing  with  re- 
volving bea- 
c  o  n  s  2  5 
miles  apart, 
and  smaller 
guide  lights 
10  miles 
apart,  these  are  installed  and  main- 
tained by  the  Department  of  Com- 
merce. The  total  mileage  of  air  lines 
will  be  flown  an  average  of  four  times 
daily  by  air  mail  planes  alone,  making 
32,484  air  mail  flight  miles  per  day. 
That  is  more  than  ten  times  across 
the  continent. 


Lieutenant    Blaine    Stubblefield 


Boeing  Air  Transport,  Inc.,  an- 
nounces that  work  has  begun  on 
three  giant  12-passenger  airplanes, 
equipped  with  reclining  chairs,  lunch- 
eon buffet,  and  lavatory,  to  fly  be- 
tween San  Francisco  and  Chicago 
with  air  mail,  passengers  and  express. 
Each  plane  will  be  driven  at  a  speed 
of  125  miles  an  hour  by  three  Pratt 
and  Whitney  engines  with  an  aggre- 
gate of  1275  horsepower. 


One  of  these  ships,  fully  loaded, 
will  weigh  18,770  pounds,  but  its 
enormous  power  will  lift  it  to  a  height 
of  10,000  feet  in  17  minutes.  Its 
wings  will  spread  SO  feel  from  tip  to 
tip.  ami  tli<'  propeller  blades  will 
swing  fourteen  feet  above  the  ground. 


The  passenger  cabin  will  be  over  6 
feel  high,  more  than  5  feet  wide,  anil 
11  feel  long.  There  will  be  a  row  of 
four  single  seats  on  the  left  of  the 
aisle,  and  a  row  of  four  double  seats 
at  the  right  — all  with  individual  re- 
clining backs.  Sliding  windows  will 
Offer  unobstructed  view  of  the  land- 
scape. Forced  ventilation,  heat  in 
winter,  and  electric  light  will  add  to 
travel  comfort. 


These  planes  will  go  on  the  trans- 
continental route  early  next  summer. 
according  to  \V.  G.  Herron,  vice-presi- 
dent in  charge  of  traffic  with  Boeing 
Air  Transport.  Inc.  At  first  they  will 
make  week-end  sailings  only,  two 
ships  starting  from  San  Francisco  and 
Chicago  simultaneously.  Sailings  will 
In-  increased  to  two  and  three  days  a 
week  as  the  si  demanded,  and 


finally  more  of  the  large  ships  will  be 
added  for  daily  sailings.  The  line  is 
now  operated  with  25  Boeing  planes 
of  1800  pounds  capacity  each,  carry- 
ing two  passengers,  mail  and  express. 


News  Letter  readers  want  to  know 
if  air  mail  letters  may  be  sent  "spe- 
cial delivery."  They  may  be  sent  spe- 
cial delivery  simply  by  adding  a  spe- 
cial delivery  stamp,  or  by  adding  ten 
cents  any  postage  and  marking  the 
envelope  "Special  Delivery."  Other 
readers  want  to  know  if  the  regular 
two  cent  stamp  is  required  on  an  air 
mail  letter  in  addition  to  the  air  mail 
postage.  The  ordinary  postage  is  not 
required.  Put  on  ten  cents  (per  half 
ounce)  any  stamps,  mark  it  air  mail, 
drop  it  in  any  mail  box. 


Prophecy  is  a  precarious  pastime, 
but  there  is  every  reason  to  believe 
that  the  next  decade  will  bring  to  the 
United  States  a  network  of  airlines 
over  every  state  in  the  Union.  This 
is  expected  because  Americans  will 
not  let  a  few  of  their  number  outspeed 
them. 


Airplane  service  has  two  chief  dif- 
ficulties to  surmount :  the  public  must 
be  taught  the  difference  between 
trick  flying  and  conservative  air  serv- 
ice; and  the  high  cost  of  air  service 
must  be  met  with  mass  patronage. 
Both  of  these  problems  will  be  shortly 
solved,  because  Americans  are  willing 
to  lie  shown  and  once  convinced  they 
will  take  it  like  they  took  automobiles. 


With  nearly  every  business  house 
using  the  air  mail  service,  the  next 
to  take  advantage  of  the  speed  and 
distinction  offered  will  be  personal 
correspondents.  A  number  of  leading 
stationery  houses  are  already  prepar- 
ing to  put  on  the  market  a  line  of  tine 
air  mail  correspondence  stationery.  A 
telephone  call  to  a  friend  across  town 
costs  five  cents:  an  air  mail  message 
to  any  address  in  the  United  States. 
Canada.  England,  and  many  other 
countries  costs  ten  cents. 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming   Pool.    Fireproof   Hotel. 
Write  for  Booklet. 


T.   H.  CORCORAN.  Agua  Caliente, 
Sonoma  Co..  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Kalian  Dinners     steals  at  All  Hours 

Modern  Rooms  -  PnYate  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


When  an  airplane  is  put  into  a  ver- 
tical bank  (steep  turn)  its  elevators 
function  as  a  rudder  and  the  rudder 
nes  an  elevator,  and  they  must 
be  handled  accordingly.  Amateurs, 
with  ten  lessons  in  the  art  of  flying 
and  a  brand  new  airplane,  often  get 
cocky  and  forget  these  details.  By 
the  time  they  get  things  clear  in  their 
minds  again  the  ground  has  inter- 
fered with  their  corrective  maneuv- 
It  cracks  a  rive  hundred  dollar 
wing  but  jars  an  idea  into  their  heads. 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally  Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOIR    HEADQUARTERS 

A   Hotel   With   An   Atmosphere 

Andrew  Johnston,   Manager 


J.  SPAULDING  &  CO. 

ISl.iMished  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

Ml  TEHAMA   STREI   I 
San  Francisco 

Phone  Douglas  3081 


CLUB 
AUTO  SERVICE  CO. 

Harry   A.  Fialer.  Prop. 

Lincoln  and  Cadillac  Limou^ine- 

For    All    OceaarioM 

Day   and    Night 

City    Sightseeing *J0«  per  n#»r 

Strapping U*  per  k**r 

SWrt    Trip*.    Taiicah    Rate* 

PROSPECT  „,  P-L  fc 

4000  Sa.PraMaK.     I 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  1927 


Radio 

(Continued  from  Page  16) 

Friday,    October   21 

6 :00    to    6 :30    p.    m. — Time   signals,    sport    news. 

6:30  to  7:00   p.  m.— KJR  junior   hour. 

7:00  to  8:00  p.  m. — Studio  program. 

8:00  to   9:00   p.    m.— John   Hopper  trio. 

9:00   to    10:00    p.    m. — Studio   program.         m 

10:00  p.  m.— Time  signals. 

10:00    to    11:00  p.    m. — Vic   Meyers'    dance  orchestra. 

Saturday,  October  22 

6  :00  p.  m. — Time  signals. 

6:00  to  6:30  p.  m. — Sport  news,  News  items. 
6:30  to  7:00  p.  m. — KJR  Junior  Hour. 
7:00  to   10:00  p.  m. — Studio  program. 
10:00  p.  m.— Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 
KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,  October  16 

7  :30  to  9  :00  p.  m. — Evening   Church   services. 
9:00  to   10:00  p.  m.— N.    B.   C.   program. 

10  :00  to  11 :00  p.  m. — Little  Symphony   orchestra. 

Monday,  October  17 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7:00   to   7:10    p.    m.— Educational    talk. 

7:10  to  7:40  p.  m. — Instrumental  entertainment. 

(Continued  to  Page  20) 


\rc\provmg 
c#nFranc/sc0 

f      BYLLESgy 1        V 


s[  Market  fe 


Barrier  sign  used  by  track  department 
of  Market  Street  Railway  Company 

Samuel  Kahn, 
President 


Pleasure's  Wand 

(Continued  from  Page  7) 

ning,  following  the  successful  show- 
ing of  the  Friday  evening  perform- 
ances. 

Some  of  those  in  the  cast  are  Doris 
Canney,  Virginia  Phillips,  Lydia  War- 
ren Lister,  Curtis  Arnall,  Richenda 
Steviclc.  Vernon  Leftwich,  Alice  Rene- 
bome,  Barrie  O'Daniels,  Wheaton 
Chambers,     Ben     Legere,     Frederick 

Smith,  Ronald  Telfer,  John  Breeden. 

*  #     * 

Panfages 

Olive  Borden,  known  as  "The  Joy 
Girl,"  will  be  seen  on  the  screen  at 
the  Pantages  theater  in  a  picture  of 
sparkling  romance  and  added  dra- 
matic moments.  The  Rigoletto  Broth- 
ers, the  Swansori  Sisters,  Passeri's 
"Romantic  Revue"  and  Jack  Strouse, 
will  appear  in  a  comedy  sketch  and 
there  will  be  other  acts  on  a  good  bill 

this  week. 

*  *     * 

The  Loring  Club 

The  Loring  Club  announces  its  first 
concert  of  its  fifty-first  season  for 
Tuesday  evening,  October  18,  at  the 
Scottish  Rite  Auditorium.  The  assist- 
ing guest  artists  will  be  the  Pasmore 
Trio  of  instrumentalists  who  will  ap- 
pear in  two  group  numbers. 

Featuring  this  first  concert  of  the 
second  half-century  of  the  club's  long 
existence  will  be  the  rendition  of  Men- 
delsohn's "Festgesang"  which  was 
presented  by  the  club  at  its  first  Oc- 
tober concert  in  1877,  exactly  fifty 
years  ago  this  month.  Other  choral 
numbers  will  be  "Hark!  the  Horn 
Awakes  the  Morn,"  a  stirring  hunting 
chorus  by  Randegger ;  "Jolly  Fellows" 
by  Rhys  Herbert ;  a  beautiful  ar- 
rangement for  male  voices  of  "On 
the  Banks  of  Allen  Water";  "Tou- 
jours  Amour,"  by  Coleridge  Taylor: 
"I  Fear  Thy  Kisses,  Gentle  Maiden," 
Brewer;  "The  Chough  and  Crow," 
Bishop;  "Dreams,"  Bizet,  and  the 
march  from  "Aida,"  "Hail  to  Our  Na- 
tive Land,"  Verdi. 

The  accompaniments  will  be  played 
by  orchestra.  Benjamin  S.  Moore  at 
the  piano  and  William  F.  Laraia  as 
principal  violin.  Wallace  A.  Sabin  will 

direct  as  usual. 

*  *     * 

Hard  Luck — In  days  of  old  when 

knights  were  bold, 
They  had  some  goodly  fights. 
But  they  were  dumb,  they  never  sold 
Their  moving  picture  rights. 

— Western  Reserve  Red  Cat. 

*  *     * 

A  Hot  Answer — Teacher:  "Do  you 
know  why  the  earth  turns  round  the 
sun  on  its  exis?" 

Scholar:  "Yes,  sir.  Because  it  don't 
want  to  be  roasted  too  much  on  one 
side." 


Apples  Don't  Count — Grandpa  had 
come  to  visit  his  little  grandson. 
Wishing  to  find  out  how  the  boy  was 
getting  on  at  school,  he  asked: 

"If  you  had  ten  apples  and  I  gave 
you  two  more,  how  many  would  you 
have  altogether?" 

"I   don't   know,   grandpa,"   replied 
the  young  hopeful,  "we  always  do  our 
sums  in  beans." 
— Pittsburgh   Chronicle-Telegraph. 


D0bk5 


RWILELDE&S 

239  Posr  Street",  San  Francisco 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  .191 


—   NOW    IN   OUR   30TH    YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12   Geary   Street 

Phone  Kearny  2866 
San  Francisco 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements* 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission  St. 

Phone  Market  7913 

Branch   Office:    760   Sutter  Street 

(Hotel  Canterbury  Bldsr.) 

Phone   Prospect   9845 

Work  Called  for  and  Delivered 


October  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Photographs 


ive  Forever 


MADAME  M.  St.  CLAIRE 

EXPERT 

Masseuse 

ELECTRIC  TREATMENTS  — 
REDUCING— BUILDING  AND 
GENERAL   BODY   MASSEUR 


275  Turk  Street 


Phone  Franklin  3858 


Phone   Sutter   327R 

William  Herbst  &  Company 

(Formerly    with    Shreve   &   Company) 

CLOCKMAKEHS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and   Watches   n    Sperialty 

209  POST  STREET  at   CRANT  AVENUE 

San    l-'ranrisro.    Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San   Mateo  Countic* 


Now  Is  the  Time  to  Fertilize 

"GROZIT" 

Pulverized  Sheep  Manure 
In  Bags  or  in  Hulk 


Five  timeB  as  efficient  as  ordi- 
nary manure.  Odorless,  does  not 
draw  tlies.  easy  to  handle,  guar- 
anteed free  from  seeds  and  for- 
eign matter;  packed  in  100-Hi. 
hags.  For  your  lawns,  gardens, 
window  hoxes,  potted  plants, 
golf  greens,  orehards,  vineyards. 
It  is  good  for  anything  that 
grows.  Ask  your  Seed  Store, 
Nurseryman.  Wood  and 
;1  Dealer. 

« 

Pacific  Manure  and  Fertilizer  Co. 

Main    Office.    42S    n«»ii    Street.    San    Franci.co 
Telephone  Da»enport   t;::1 


Godeau's  Record 

Julius  S.  Godeau  bids  fair  to  be 
one  of  the  most  popular  candidates  in 
the  field  for  supervisor. 

For  forty-two  years  in  business  in 
San  Francisco,  for  years  prominently 
identified  in  fraternal  and  lodge  work, 
Godeau  has  a  host  of  friends  who  are 
rallying  to  his  support. 

Campaign  headquarters  have  been 
established  at  1167  Mission  street  and 
here  Mrs.  Grace  B.  Caulkin  and  J.  H. 
Douglas  are  in  joint  charge. 

District  clubs  are  being  formed 
over  the  city  to  boost  the  candidacy 
of  Godeau  for  supervisor  and  Godeau 
will  take  the  stump  this  week  before 
numerous  organizations. 
*     *     * 

Paul  Elder's 

Miss  Jill  L.  Cossley-Batt,  interna- 
tionally known  writer,  humorous 
speaker  and  traveler,  will  speak  in  the 
Paul  Elder  Gallery  Thursday  evening, 
October  20,  at  8:15  o'clock.  Her  sub- 
ject will  be  "Forbidden  Trails  of  For- 
eign Lands,"  and  she  will  also  give 
an  amusing  account  of  "My  Personal 
Experience  with  an  Arabian  Sheik.*' 

An  author's  afternoon  in  honor  of 
Professor  Benjamin  H.  Lehman, 
author  of  "Wild  Marriage"  will  be 
held  in  the  Paul  Elder  Gallery  Satur- 
day afternoon.  October  22  at  2:30 
o'clock.  Professor  Lehman  will  speak 
on  "Fiction  and  College"  and  inci- 
dentally discuss  his  own  novels.  His 
new  novel  "The  Lordly  Ones"  has 
iust  been  published  by  Harper's. 

*  *     * 

The  Interior  of  a  Star 
The  second  lecture  of  the  present 

series  under  the  auspices  of  the  As- 
tronomical Society  of  the  Pacific,  will 
be  given  on  Monday  evening,  Ocl 
17.  in  the  auditorium  of  the  Pacific 
Gas  and  Electric  Company,  24-i  Mar- 
ket street.  San  Francisco,  by  Dr.  Wil- 
liam F.  Meyer,  associate  professor  of 
astronomy  in  the  University  of  Cali- 
fornia. His  subject,  "The  Interior  of 
a  Star."  will  be  discussed  in  popular 
terms  and  will  be  illustrated  by  lan- 
tern slides  The  topic  is  of  particular 
interest  because  of  its  bearing  upon 
the  conditions  within  our  Sun.  from 
which  we  derive  practically  all  of  our 
heat,  light  and  energy.   The  lecture  is 

open  to  the  public. 

*  *     * 

The  Penalty  of  Error — Gentleman 
(seeing  two  schoolboys  beating  an- 
other one)  :  "Why  are  you  so  cruel  to 
this  poor  chap?" 

The  boys:  "The  teacher  said  he  has 
his  sums  wrong." 

Gentleman  (astonished  at  the  an- 
swer! :  "What  does  that  matter  to 
you  two?" 

The  boys:  "Well.  sir.  we  copied 
them,  thev  was  wrong  and  we  got 
licked." 


tme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    show    you 


BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41    First   Street,   San   Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established   43   Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 

Phone   Douglas   649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work.  Courteous 
Routemen 

Telephone   connection    in   San    Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and     Business    wear    is 

now   ready   for   your  early 

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587  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


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ADDING.  BOOKKEEPING, 
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20 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  15,  192'S 


ON  RUSSIAN  HILL 

FOR  RENT 

[Unfurnished] 

s   is 

Modern    Apartment  -  Flat. 
Four  Rooms. 

-♦— 

Marvelous  Marine  View  — 

Sheltered  from  Winds 

and  Fogs 

s   3- 

1101  Filbert  St.,  Cor.  Leavenworth 

Phone  Graystone  2793 


N     W-    CORNER 

POLK  and  POST  STS. 


ASTI COLONY 

Juice °J ^  Grape 


DIRECT  from  the  press  to  your  home 
comes  the  world's  most  famous  grape 
"juices"  of  such  types  as  Italian  Swiss 
Colony  TIPO,  red  and  white,— ASTI 
COLONY  Burgundy  and  Riesling. 

Pure,  unadulterated,  fresh  grape  "juices'* 
—  crushed,  stemmed  and  pressed  from 
these  celebrated  vintage  grapes  —  free 
from  unnecessary  sediment  will  be  de- 
livered to  your  home  at  nominal  cost. 
Orders  are  now  being  filled  at  our  new, 
modernly-equipped,  sanitary  plant — ■ 
51  Broadway. 

Phone  Davenport  9250  for  our  repre- 
sentative or  take  Kearny  Street  cars  16 
or  29  to  the  door  of  our  plant. 

The  reputation  ofoAsti  Colony  products  for 

the  past  fifty  years  is  your  best 

guarantee  of satis fa&ion. 

ITALIAN  SWISS  COLONY 

51  BROADWAY 
San  Francisco 

'Phone  ^Davenport  9250 

DIRECT    FROM    THE    PRESS 
TO    YOUR    HOME 


A  Dandy  Polisher 

The  Three-in-One  Oil  Company  ha 
just  put  on  the  market  a  very  usefu! 
dust  cloth,  made  of  fine  chamois,  am 
suitable  for  cleaning  and  polishin 
automobiles,  enamel,  duco,  pain' 
glass,  silverware  and  many  othe: 
household  utensils  and  furniture. 

For  dusting,  moisten  this  chamois 
cloth  with  3-in-0ne  oil,  and  allow  oil 
to  permeate  the  cloth  thoroughly. 
Thus  treated,  the  3-in-0ne  Chamois 
cloth  will  pick  up  dust  and  lint  and 
hold  onto  them  until  shaken  out  of 
doors.  When  very  soiled,  wash  and 
re-oil.   This  may  be  used  dry  or  with 

water. 

*  *     * 

Exhibit  at  San  Mateo 

M.  de  Neale  Morgan,  noted  artist 
of  Carmel  by  the  Sea,  will  hold  an 
exhibit  of  paintings  at  the  Hotel  Ben- 
jamin Franklin,  on  the  mezzanine 
floor,  from  October  29th,  to  Novem- 
ber 12,  1927,  two  to  five  p.  m.  and 
eight  to  ten  p.  m.  Miss  Morgan  her- 
self, will  be  in  attendance.  Her  work 
has  a  boldness  and  dash  at  times,  that 
especially  appeals  to  those  who  ad- 
mire the  decorative  style  of  art;  then 
again,  the  finesse  and  delicacy  of  her 
brush  intrigues  lovers  of  the  academic 
school,  when  she  portrays  each  petal 
of  the  wildflowers  that  grow  in  and 

around  her  hamlet  by  the  sea. 

*  *     * 

(Continued  from  Page  18) 
7:40  to  8:00  p.  m.— Travel  talk. 
8:00  to  9:00  p.   m.— N.   B.  C.  program. 

9  :00  to  10  :00  p.  m.— Concprt. 

10:00   to   12:00    p.    m.— Dance    frolic. 

Tuesday.  October  18 

6  :00  to  7  :00  p.  m.— -Dinner  concert. 

7:30  to    7  :-)5    p.    m. — Utility   service. 

7:46    to   8:00    p.    m.     Golf   chat. 

8:00    to    9:00   p.    m.     Educatiunal    program. 

9:00  to  10:00  p.  m.— N.   B.  C.  program. 

10  :00  to  12  :00  p.  m.— Dance  music. 
Wednesday.  October  19" 

6  :00   to    6  :30    p.    m. — Children's    program. 

6:30  p.  m.— Dempsey-Tunney  fight  through  N.  B.  C3 

7  :30  to  7  :l&  p.  m.— Utility    service. 
8:00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.  Program. 
Thursday,   October  20 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00   to    7:30    p.    m. — Good    Humor   orchestra. 

7  :80    to    8:00    p.    m.— Concert. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00    to    10:00    p.    m. — N.    B.   C.    program. 

Friday.   October  21 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:30  to  8:00  p.  m.— Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m.— N.  B.  C  Program. 

10:00    to    10:30    p.    m.— Concert. 

10:30   to   12:00  p.   m.  -Keep  Growing   Wiser  Order  of 

Hoot  Owls. 
Saturday,   October  22 
6  :00  to  7  :00  p.  m. — Dinner   concert. 

8:00   to  9:00  p.  m. — National    Broadcasting  Company. 
10  :00  to  12  :00  p.  m.- — Dance  music. 

ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business,  San  Francisco, 
California. 

Notice  is  hereby  given  that  at  a  meeting  of  the  Di- 
rectora  held  on  the  4th  day  of  October,  1927,  an  as- 
sessment of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  Stales,  to 
the  Secretary,  at  the  office  of  the  company.  Room 
2.15.    Monadnock    Building.    San    Francisco,   Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  12th  day  of  November,  1927.  wilt  be 
delinquent  and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on 
Tuesday  the  13th  day  of  December,  1927,  to  pay  thej 
delinquent  assessment,  together  with  costs  of  adver- 
tising and  expense  of  sale. 

M.  J.   SEELY,   Secretary, 


246  Monadnock  Building 


San  Francisco.  Calif. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

glREVUEl 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.   35c,  50c,  75c  $1.00,  $1.50   a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED  f 

Headquarters    for   Theatrical    People  l 

HATT1E   MOOSER  MINNIE   C.    MOOSER^ 


Ucmuy  HslcuulUj,  bnop^ 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  §1.50— Also  a  la  Carte 

Merchants-  Lunch  11  a.m.  to  2  p.m.   (a  la  carte).    Private  Dinine  Rooms 
for   Banquets    and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Parrcll  and 
Lnrkin    Sts. 


Weekdays.    Luncheon 

(11  :.10    lo    I    p.  m.) 
Dinner.  Week  Days  &  Sundays  1. -'-it 


BLANCO'S 

$  .75        N 


Phone 
(.rnvstonc    8100 


visitor    Should     Leave    tho    <it, 
Without    Mining  in   •"<•   Finest 
Cafe    in    America 


Our   Main   Dinine    Room    Is    Open    Again   on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

From 

11  :S0   a.  m.    to    2:00    p.  m. 

5:S0    p.  m.    to    8:30    p.  m. 

Sundays       and       Holidays 

4  :30     t<<     B  :30     p.  m.     only 

CLOSED   EVERT    MONDAY 
Half    Block   from    Highway 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    «:<">    A.M.    TO    11:00   P.M. 

l"niurp»ssrd    Cuisine 

.   \K1      I  KOMI  \KI>T 

formerly  of  Golden  Gate  Park  Casino 


Olli 


CAROLINE  JONES 
Luncheon  is  served  from  11 
2:80  and  Tea  from  S  to  5 

Uisive  use  of  room   for  club  dinners 

134  Sutter  St.  Douglas  T11S 


ICE  CREAf% 


CANDY 
PASTRY 


POLK  t  CALIFORNIA  STS 

Grayit.n. 
1100    J101    1101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


We  now   deliver  to  any  part  of  the  city — including  Sundays  and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1   a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks   from   Southern   Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 
Gasoline              Oils              Sundries 

1140   GEARY   ST.      ""^ 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacks  mi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


$50,000  Prize  Contest 
Easier  than  you  ihink.   Phone  or  write  for  particulars. 

La  Grande  &  White's  Laundry 


250  Twelfth  SI. 


'The  Kecom mended  Laundry" 

PHONE  MARKET  916 
Peninsula   Phone  San  Mateo   1488 


San   Franriaco 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian    Dyeinc    and    Clean. nr 


5S3    Post   Street 
In    Virginia    Hotel 


San    Francisco 
Phone    Franklin   251* 


For  Lease 

FIRE  PROOF  IHILOING 

TWO  STORY  AND  BASEMENT 

2-.T-2.-.9   MINN  \    SIKKKT 
Bet.  3rd  and  4th 

Suitable  far  Printing— Manufacturing  or  Storage 
Rent  Reasonable 

CORNWALL,  COLDWBLL  &  BANKER 


.".7  Sutter  Street 


San  I  - 


A  Gateway  to 

Ail-Year  Northern  California 

Playgrounds 

oA  ^Ngw  Tared  Scenic  ^ute  to 
SACRAMENTO 


The  most  direct  route  to  Napa 
and  Lake  Counties— Calistoga 
hot  springs,  the  Geysers,  Petri- 
fied Forests  and  the  streams 
and  lakes  of  the  "Switzerland 
of  America" — the  best  route  to 
the  Russian  River  country  and 
points  on  the  Pacific  Highway 
and  Redwood  Empire. 

Carquinez 

Bridge 

via  San  Pablo  Avenue 
Oakland 


Atop  the  Sacramento  levee — 
the  Garden  Highway  through 
the  "Netherlands  of  America" 
— takes  you  direct  to  Sacra- 
mento and  points  beyond  — 
paved  all  the  way — the  most 
scenic  and  the  most  conven- 
ient and  practical  route  to 
the  State  Capitol. 

Antioch 

Bridge 

via  Tunnel  Road  out  of 
Oakland 


TSlg  Waiting  1  CH^  Delay  i  %p  Time  Table 
cAll  T)ay  and  oAll  cHight  Service 


A   GUIDING   SIGN 

To  Those  Who  Appreciate  Jine  HoteL 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make  this 
famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgolten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  dajs  in  the  Canal  Zone.  Sec 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  docs  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR.  October  29th:  SS  COLOMBIA,  November  26th.  From  New 
York:    SS    COLOMBIA.    October    22nd;    SS    VENEZUELA.    November    12th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST   F.  RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


SAN  FRANCISCO 


E  10  CENTS 


Saturday,  October  22,  192 


LOS  ANGELES 


Frigidaire  Users  are  Satisfied  Users 

That  is  why 

THERE  ARE  MORE  THAN  HALF  A  MILLION  FRIGID- 
AIRES'lN  HOMES  AND  STORES  TODAY. 


MORE  FRIGIDAIRES  IN  USE  THAN  ALL  OTHER 
ELECTRIC  REFRIGERATORS  COMBINED. 


26  Presidio  Terrace, 
San  Francisco,  Calif.. 
October  11,  1927. 

FRIGIDAIhE  CORPORATION, 

871  Mission  Street, 

San  Francisco,  Calif. 

Gentlemen: 

The  Frigidaire  which  you  installed  in  my  home  In 
September,  1925,  has  performed  in  a  continuously 
efficient  runner. 

We  have  found  that  with  Frigidaire  we  are  able  to 
keep  perishable  foods  In  a  satisfactory  condition 
for  considerable  periods. 


Yours  very  truly. 


^t^^c^4^^C__ 


Frigidaire  equipment  in  the  home  of  Marshal 
Halo,  26  Presidio  Terrace,  San  Francisco. 


There  is  a  Size  and  Style  of  Frigidaire  for  Every  Home 


FRIGIDAIRE    CORPORATION 

San  Francisco  Oakland 

871  MISSION  STREET        1962  BROADWAY 

FRIGIDAIRE 

PRODUCT    OF    GENERAL    MOTORS 


BUILD  WITH  ROLPtI 


I  '..-■■  ■>■••■ 
■     / 


Jan  Francisco 
tuberculosis 
preventorium 


«**** 


'"IfrfrrrnT'  ^iTl!V XLlJL.liU.-'.  \ ■'■-- '. 

CITY  HA1.L     CIVIC   CENTER 


^Growth' 

■■  ;V::v  I  .,,    0F5ANFRANC1S0 


l»  f    "r  i»  ii'  W  ' 


BossismDestroy^aean  Government  Builds 

Bossism  Stifles  Business*  Qean  Governmentmate  Prosperity 

Bossism  Retards  Civic  GrotlKlean  Government  Increases  Population 

BossisniBrinils  Crime Vaves* Clean 6ovanment  Protects  the  Home 
BossismExistsif  rfeSpoils  Syslem-Ctean  Government  Supports  Civil  Service 

Don't  be  misled  by  a  third  Candidate 

AVote  foi  any  other  Candidate  tnanMph 
is  a  Vote  for  Bossism/Mph's  Chief  Opponent 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1926. 
s  now  printed  and  published  weekly  '>y  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,   Postoffice  as  second-class  matter.     London   Office:     Street  &   Co.,  30  Cornhill,    E.    C.    London,    England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Pol.  CIX 


SAN  FRANCISCO,  CALIF.,  OCTOBER  22,  1927 


No.  43 


Travel  Tid  Bits 


SOUTH  AFRICA  FOR  THE  WINTER  VOYAGEUR 


By  Ernest  F.  Rixon 


One  of  the  most  interesting  voyages  in  the  world  is  to 
South  Africa,  and  likewise  it  is  one  of  the  most  enchant- 
ing countries  to  visit  and  travel  in. 

Tourists  each  year  in  ever-increasing  numbers  find 
their  way  to  that  land  of  beautiful  sunshine,  glorious 
climate,  diversified  scenery  and  historical  interest. 

In  these  days,  every  comfort  of  modern  civilization  can 
be  enjoyed  in  its  cities  and  in  most  of  its  towns,  but  over 
and  above  all  that,  there  is  a  peculiar  fascination  in  the 
many  uncommon  scenes  and  in  the  atmosphere  of  un- 
conventional life  (hat  seem  to  savor  of  ancient  times. 
Every  country  has  its  own  particular  attractions,  but 
romantic  South  Africa  haunts  the  memory  in  such  a  way 
that  many  who  go  there  once,  have  an  irresistible  desire 
to  return,  and  some  even  to  make  a  permanent  home  in 
one  of  its  inviting  districts.  It  is  a  vast  country  and  no 
two  places  in  it  are  alike,  each  having  its  own  peculiar 
charms  and  advantages. 

The  excellent  steamship  service,  either  direct  or  by 
way  of  England,  or  on  one  of  the  winter  cruises,  offers 
every  comfort  to  the  passenger,  and  the  expense  is  reas- 
onable. 

Historic  Capetown 

First  of  all.  we  approach  Capetown,  which  is  the  oldest 
SBttlemenl  in  the  country.    Here  the  tourist  will  view  the 

ble    Mountain   with    Devil's    Peak   and    Lion's   Head   on 
either  side,  and  a   whole  chain   of  mountains,   which   in- 
ludes  those  known  as  the  Twelve  Apostles,  continue  down 
Ko  ('apt  Point. 

Capetown  itself  is  full  of  interesting  old  places— the 
castle  (begun  in  l(U>-">>  and  the  famous  Government  ave- 
nue of  oak  trees,  with  the  Houses  of  Parliament  and  the 
Government  House  on  one  side  and  on  the  other  side  the 
Botanical  Gardens,  the  South  African  Public  Library  and 
the  South  African  Museum,  containing  notable  collections. 

Adjoining  this  old  historical  settlement  are  beautiful 
JUburbs — lovely  residences,  chiefly  of  Dutch  Colonial 
ityle,  reminiscent  of  the  early  settlers.  Luxuriant  gar- 
lens,  trees  and  flowers  are  abundant,  and  the  splendid 
■Cads  are  particularly  noteworthy,  kept  in  excellent  order, 
ind  stretching  along  the  peninsula  for  a  hundred  miles. 
Well  name.)  "The  Motorists'  Paradise."  Driving  along 
hese  wonderful  roads,  overlooking  the  Atlantic  and 
Indian  oceans,  there  is  exquisite  scenery  in  every  nook 
md  corner,  and  most  interesting  sights,  including  Groot 
Schuur  (a  magnificent  estate  on  the  slopes  of  the  Table 


mountain,  given  to  the  nation  by  Cecil  Rhodes)  ;  New- 
lands  (Rhodes  avenue)  ;  Wynberg  Park;  Vineyards  of 
Constantia ;  Kirtenbosch  Botanical  Gardens,  etc. 

The  season  at  the  Cape  is  best  from  October  to  March. 
Then  merry-making  is  at  its  height ;  the  Capetown  orches- 
tra plays  several  times  a  week  in  the  City  Hall  and 
through  the  various  suburbs.  The  sports  along  the  coast 
remind  one  of  California,  the  smooth,  sandy  beach  ex- 
tending for  miles,  offering  every  temptation  to  spend  all 
possible  time  in  the  water,  especially  if  one  falls  a  victim 
to  the  delights  of  surfing,  which  is  one  of  the  most  allur- 
ing of  water  sports. 

Mountaineering  and  walking  expeditions  are  also  fine 
in  the  Cape  vicinity.  The  ascent  of  Table  Mountain  can  lie 
made  by  various  routes,  and  those  who  care  to  may  find 
pleasure  in  exploring  the  adjoining  peaks. 

There  are  excellent  hotels  and  modern  shops  in  I 
town,  and  passing  through  the  main  streets,  visitors  will 
be  specially  attracted  on  Wednesdays  and  Saturdays  by 
the  picturesque  display  of  both  wild  and  cultivated  va- 
riet  ies  of  flowers. 

Passing  on  from  Capetown,  the  tourist  may  visit  Her- 
manns, eighty-two  miles  distant  by  road.  Here  is  one  of 
the  world's  famous  angling  resorts,  and  has  a  number  of 
good  hotels. 

Also  within  easy  access  from  Capetown  are  the  Sulphur 
Springs  which  attract  many  visitors,  for  the  treatment 
of  rheumatism.  At  Caledon  and  Montagu  are  excellent 
hotels  and  sanitariums,  and  many  people  go  to  these 
places  from  various  parts  of  the  world,  who  find  the  sun- 
shine and  the  dry  air  of  South  Africa  a  great  aid  to  their 
well-being. 

The  Cape  district  is  rapidly  becoming  an  all-the-year- 
round  resort,  being  less  subject  to  extremes  of  heat  and 
cold  than  other  parts  of  South  Africa.  The  country  towns 
in  the  Western  Province  are  rather  warmer  than  ' 
town  in  the  summer,  but  many  of  the  roads  are  shaded  by 
trees,  and  mountain  water  for  irrigating  the  gardens  runs 
down  the  streets,  and  gives  a  restful  aspect  to  these  old 
Dutch  towns.  Going  out  through  the  western  division  on 
the  western  main  line,  we  pass  through  Paarl,  Wellington. 
ester,  then  up  the  Hex  River  mountain  into  the 
Great  Karoo.  Northward,  the  track  runs  over  the  Kim- 
1  erly  division,  passing  the  Orange  and  Modder  rivers,  and 
reaching  the  Diamond  Fields,  within  a  day's  journey  from 
Capetown. 

(To  be  continued) 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


Machine  Politics 

The  same  gang  that  formerly  disgraced  the  city  is  try- 
ing to  raise  its  head  and  has  made  the  Wilcox  veto  the 
basis  of  its  movements.  At  the  same  time  the  same 
machine  is  trying  to  lower  the  tone  of  the  city  by  the 
granting  of  the  civic  auditorium  for  the  use  of  prize 
fights. 

Prize  fights  and  such  messes  are  profitable  to  people 
who  foster  them  and  organize  them.  Behind  the  prize 
fighter  and  the  rest  of  the  unsavory  followers  of  dis- 
graceful trades  lurks  the  politician.  These  unsocial  activi- 
ties cannot  thrive  without  some  favoring  at  the  hands  of 
political  gangsters.  It  is  for  the  profit  of  those  gangsters 
that  they  are  arranged  and  for  their  profit  that  the  shame 
and  humiliation  of  the  city  are  exploited. 

The  same  crowd  that  favors  the  Wilcox  appointment  is 
the  same  crowd  as  desires  to  restore  the  debauchery  and 
criminality  which  always  hang  on  the  verge  of  the  prize 
ring.  It  is  an  apparent  contradiction  that  such  should  be 
the  case,  for  the  municipal  "reformers"  are  on  the  side 
of  Wilcox.  But  "reformers"  have  always  been  recognized 
as  a  soft  lot  which  the  politicians  can  exploit  with  ease 
and  readiness.  Behind  the  high-brow  in  politics,  the  low- 
brow walks  suspiciously  near  and  the  mere  announcement 
of  political  virtue  is  no  proof  of  its  possession. 

Over  the  carcass  of  Wilcox  gather  the  crows  and  buz- 
zards of  our  local  politics. 


Mayor  Rolph's  Statement 

The  statement  of  the  Mayor  to  the  voters  of  this  city 
is  a  very  satisfactory  and  inspiring  document.  We  doubt 
whether  there  is  any  other  city  executive,  the  world  over, 
who  has  a  better  claim  upon  the  suffrages  of  his  fellow- 
citizens,  than  the  mayor  of  San  Francisco ;  nay,  we  know 
very  well  that  there  is  no  other  mayor  who  has  his  record 
of  service  and  successful  accomplishment. 

It  is  no  easy  thing  to  be  a  great  mayor  of  San  Fran- 
cisco. In  some  respects  it  is  a  difficult  city.  There  are 
many  and  varied  interests;  there  are  racial  and  religious 
complications  which  can  only  arise  in  a  comparatively  new 
community  populated  by  an  energetic  and  bold  popula- 
tion, which  has  shown  those  qualities  by  the  mere  fact  of 
its  being  here.  It  was  a  particularly  difficult  situation  at 
the  time  that  Mayor  Rolph  took  office.  The  headship  of 
the  city  had  suffered  deterioration  in  the  public  estima- 
tion by  virtue  of  the  fact  that  class  domination  had 
placed  in  power  men  of  whom  we  may  say,  temperately, 
that  they  were  not  fit  for  the  position. 

Mayor  Rolph  came  into  the  seat  of  power.  The  situa- 
tion changed.  We  lift  our  head  proudly,  as  a  city,  for 
among  the  great  centers  of  population  and  influence  in 
this  country  we  are  almost  alone  in  the  fact  that  the 
breath  of  scandal  has  never  touched  the  city  government 
over  such  a  long  period  of  years,  and  that  we  now  stand 
among  the  cleanest  and  best  governed  cities  in  the  world. 
All  our  city  departments,  police  and  fire,  educational  and 
esthetic,  are  of  the  highest  quality  and  constantly  being 
improved. 

It  takes  a  man  of  unusual  ability  and  moral  courage 
to  accomplish  things  like  these.  No  small  man  can  fill  his 
shoes.  The  progress  of  the  city  demands  his  re-election. 
His  triumphant  vindication  at  the  polls  is  a  certainty. 


Relative  Success 

Several  times  we  have  called  attention  to  the  agitation 
which  was  set  on  foot  looking  to  the  prevention  of  at- 
tempts to  cross  the  ocean  by  airplane.  We  have  always 
objected  to  interference,  believing  that  in  the  long  run, 
individual  freedom  solves  the  question  for  itself.  The 
recent  adventure  of  Miss  Elder  goes  a  long  way  to  sup- 
port our  point  of  view. 

There  is  little  question  that,  from  the  practical  view- 
point, the  attempt  was  quite  unwise.  The  climatic  con- 
ditions on  the  Atlantic  in  October  are  so  well  known  that 
any  effort  to  pierce  the  storm  circle  in  a  plane,  even  of  the 
highest  development,  would  be  doomed  to  failure.  So 
the  event  turned  out.  The  plane  met  the  storm  and  the 
storm  was  victorious.  But  that  was  by  no  means  all. 
Something  else  happened  which  is  of  infinite  more  value 
than  many  planes,  something  which  shows  that  "safety 
first"  is  not  even  a  wise  policy,  if  it  interferes  with  other 
matters  which  are  more  important  than  safety. 

Out  of  the  wreck  of  the  plane  on  the  ocean  and  out  of 
the  fire  which  consumed  that  product  of  mechanical  skill 
rose  something  compared  with  which  mechanical  skill  is 
a  mere  blunderer.  The  bravery  and  the  spirit  of  Miss 
Elder  and  her  companion  dominated  the  situation  and 
mankind  was  raised  thereby  to  greater  heights  than 
would  have  happened  through  the  actual  accomplishment 
of  their  attempt. 

*     *     * 

The  Army  and  the  Bridge 

The  cheerful  announcement  of  the  Mayor  that  the  fight 
for  the  transbay  bridge  will  go  on,  notwithstanding  the 
opposition  and  veto  of  the  military  authorities,  is  the 
most  encouraging  feature  of  the  whole  affair.  If  the 
matter  is  conducted  in  that  spirit  it  will  have  a  successful 
termination  and  the  bay  will  no  longer  place  a  limit  upon 
the  metropolitan  aspirations  of  this  city. 

As  a  matter  of  fact,  the  solution  of  this  question  is  of 
first  class  importance  to  the  continued  development  of 
San  Francisco  and  the  vicinity.  We  are  already  begin- 
ning to  feel  the  pressure  caused  by  our  confined  position. 
The  industrial  future  as  well  as  the  population  future  is 
dependent  largely,  moreover,  upon  that  contact  with  the 
rest  of  the  world,  to  the  East,  which  only  a  bridge  can 
provide.  It  is  our  duty  as  well  as  our  necessity  to  fight 
for  that  bridge  until  it  is  built  and  then  to  go  on  fighting 
for  increasing  development.  The  Mayor,  who  knows  his 
San  Francisco  so  well,  has  struck  the  right  note. 

It  is  not  necessary,  on  the  other  hand,  to  feel  any  par- 
ticular indignation  with  respect  to  the  military  decision. 
Soldiers  and  navy  men  are  professional  experts.  They 
see  the  problem  only  from  their  own  angle  and  regard  the 
military  question  as  the  most  important.  So  it  is  to  them; 
but  to  the  rest  of  us,  war  is  an  occasional  and  hypothetical 
thing.  The  development  of  the  city  is  constant  and  con- 
crete. The  city  must  grow  or  die.  There  is  no  static  pos- 
sibility about  city  life.  Cities  that  cease  to  grow  and  to 
develop  new  organs,  die.  San  Francisco  is  not  going  to 
die.  Under  our  mayor  we  shall  storm  Congress  and  the 
bridge  will  be  built. 


letober  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Local  News  of  the  Week  at  A  Glance 

For  Those  Away  From  Home 


The  twentieth  annual  convention  of  the  California  Wool 
rowers  Association  will  be  held  at  the  Palace  Hotel, 
lovember  3  and  4. 


The  Municipal  Railway  made  a  net  profit  of  §78,042.74 
uring  the  last  fiscal  year  according  to  an  accountant's 
eport  submitted  to  Mayor  Rolph  last  Tuesday. 


Governor  C.  C.  Young  will  shortly  announce  the  ap- 
lointment  of  a  commission  to  study  the  methods  for 
onserving  the  oil  and  natural  gas  resources  of  California 
nd  prevent  the  present  waste. 


Forty-two  veteran  teachers,  who  combined,  have  de- 
oted  1387  years  to  educating  the  young,  have  just  been 
etired  by  the  State  Board  of  Education,  which  approves 
pplications  for  the  $500  annual  pension. 


Mrs.  Frank  Barrows  Freyer  of  San  Francisco  has  re- 

ently  been  honored  by  the  Peruvian  government  for  the 

plendid  welfare  work  which  she  has  been  carrying  on  in 

behalf  of  the  children  of  Peru.    She  has  also  done  much 

|o  familiarize  Americans  with  the  arts  and  culture  of 

lhat  country. 


I  Work  will  be  begun  the  first  of  the  year  on  the  Bay 
Bhore  highway,  on  the  first  unit  of  the  new  route  be- 
tween San  Francisco  and  San  Jose.  Surfacing  of  the 
Itretch  of  five  miles  from  South  San  Francisco  to  Broad- 
way, Burlingame,  will  afford  a  great  relief  to  peninsular 
raftie,  automobile  bureau  officials  announce. 


San  Francisco's  fifth  annual  horse  show  will  be  staged 
November  10,  11  and  12  at  the  St.  Francis  Riding  Club, 
rhe  horse  show  is  one  of  the  banner  events  on  the 
season's  social  calendar  with  many  of  the  horse  owners 
■xhibiting  their  own  horses  in  the  ring.  There  will  lie 
many   trophies  and  sweepstakes  in  all  of  the  classes. 


John  D.  Rockefeller  Jr..  has  donated  to  the  University 
If  California  at  Berkeley,  in  excess  of  .SI. 750,000  for  the 
Section  and  furnishing  of  a  500-room  dormitory  build- 
ng  lo  serve  as  a  residence  and  social  center  in  Berkeley 
for  both  American  and  foreign  university  students. 


The  industrial  department  of  the  San  Francisco  Cham- 
Mr  of  Commerce  is  engaged  in  a  study  of  the  silk  indus- 
!ry.  to  prove  that  silk  can  lie  manufactured  in  California, 
file  chairman  of  the  committee  pointed  out  the  fact  that 
k  small  silk  plant  is  being  successfully  operated  at  Her- 
inosa    Beach  and  a   silk  threading  plant    is  being  run  at 

etaluma. 


Representative    Knglebright.    of    California,    is    urging 
egislation  at   Washington  to  permit   resumption  of  hy- 
Iraulic    gold    mining    in    California.     Asserting   that    the 
itate  holds  $600,000,000  in  gold  that   is  still  recoverable 
ly  hydraulic  processes,  Englebright   proposes  that  dams 
ie  built  along  the  river  to  catch  the  resulting  debris. 
*      *      » 
The  old  Rivoli  theater  at   1125  Market  street  will  soon 
opened  as  the  new  home  of  Vitaphone  entertainment, 
so  it   is  announced  by   the  Market    Street    Building  Cor- 
raration.   Contracts  involving  nearly  (2,000,000  have  just 
losed  under  this  new  arrangement.   The  Vitaphone 
s  expected  to  revolutionize  the  moving  picture  industry 
ving  sound  to  the  hitherto  silent  drama. 


A  total  of  54,107  cars  of  the  Southern  Pacific  Company 
passed  Summit  station  during  the  month  of  September, 
breaking  all  records  for  tonnage  hauled  over  the  Sierras 
for  the  year. 

*     *     * 

The  Southern  Pacific  Railway  Company  is  planning  to 
construct  a  bridge  across  Carquinez  straits,  to  supplant 
the  ferry  service  between  Port  Costa  and  Benicia.  The 
proposed  bridge  will  probably  extend  from  Bowhead  point 
in  Contra  Costa  county  to  Army  point  in  Solano  county. 


From  every  county  in  the  state  farmers  will  congregate 
in  Los  Angeles,  October  27  and  28,  to  meet  with  indus- 
trial and  financial  leaders  in  conference,  under  the  aus- 
pices of  the  California  Development  Association.  The 
meeting  will  be  devoted  to  discussion  of  the  agricultural 
problems  of  the  state. 


The  Sacramento  Pulp  and  Paper  company,  a  SI, 000, 000 
corporation,  planning  to  manufacture  paper  from  grape- 
vine cuttings,  was  formed  last  week  in  the  capitol  city. 
Sacramento  was  the  point  selected  for  this  factory  for 
the  reason  that  there  are  100,000  acres  of  grapevines 
available  within  a  radiums  of  fifty  miles. 


The  8800,000  project  for  improvement  of  Monterey 
bay.  California,  was  taken  up  this  week  at  Washington, 
by  the  rivers  and  harbor  board  of  the  Army  and  Engineer 
Corps  with  the  possibility  of  reviving  it.  Part  of  the 
original  project  was  the  construction  of  a  railway  by 
California  interests,  from  Monterey  into  the  San  Joaquin 
valley. 


The  two  masted  schooner  aboard  which  Jack  London 
wrote  his  novel,  "The  Sea  Wolf."  was  sold  under  the 
U.  S.  Marshal's  hammer,  Tuesday,  at  San  Pedro,  for 
(1490,  as  the  rum  runner  "Hakadata."  The  schooner, 
which  was  known  as  the  "Saucy  Lass"  when  owned  by 
the  famous  novelist,  went  to  .Mrs.  Charmian  Conley  Jones 
of  l.os  Angeles.  She  bid  tor  the  old  craft  without  an- 
nouncing what  use  she  would  make  of  it. 


First  steps  were  taken  Tuesday  of  this  week  by  the 
Board  of  Supervisors  in  the  campaign  against  fire  traps 
by  forming  a  new  agency  of  San  Francisco's  government 
to  be  called  a  "Board  of  Condemnation."  Such  a  board 
is  in  effect  in  Oakland  and  other  cities,  and  will  be  com- 
posed of  the  following  officials:  Chief  of  Police.  Chief  of 
the  Fire  Department,  Fire  Marshall.  Chief  Building  In- 
spector. Chairman  of  the  Board  of  Health.  Chairman  of 
the  Supervisors'  Building  Committee  and  possibly  Chief 
City  Electrician 


The  Antioch  bridge  continues  to  attract  Sacramento- 
bound  motorists  in  the  travel  over  the  Garden  Highway 
through  the  Netherlands  of  America  and  indicates  that 
this  scenic  country  remains  popular  throughout  the  year. 
"Motorists  no  longer  measure  the  distance  to  th< 
the  petrified  forest,  the  Valley  of  the  Moon  in  ten 
miles,  but  in  terms  of  hours."  states  Oscar  H.  Klatt  of 
the  American  Toll  Bridge  Company,  owners  and  oper- 
ators of  the  Carquinez  and  Antioch  Bridges:  "the  saving 
of  time  which  the  Carquinez  bridge  ha.-  brought  about 
has  made  this  possible." 


4 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


ociexy 


rs^HJ^x.^ 


Yacht  Club  Gives 
Smart  Affair  for 
Society  Folks 

Owners  of  twenty  of  the  finest 
yachts  and  pleasure  crafts  of  the 
Pacific  Coast  were  hosts  last  week  at 
a  smart  affair  which  inaugurated  the 
newly  organized  St.  Francis  Yacht 
Club. 

John  M.  Purnett  is  the  newly  elect- 
ed commodore. 

Hiram  Johnson  Jr.  has  been  elected 
vice-commodore  and  Hart  Weaver, 
rear-commodore  of  the  new  Yach.t 
Club. 

A  cruise  on  the  bay,  starting  from 
Yacht  Harbor,  at  the  foot  of  Scott 
street,  with  an  auspicious  landing  at 
Snug  Harbor,  where  a  sumptuous 
beach  luncheon  was  served  —  were 
memorable  events  in  the  inaugural 
schedule  of  the  club. 

The  yachts  were  beautiful  to  be- 
hold. 

Every  appointment  was  the  "last 
word'"  in  smartness  and  presentation. 
In  fact,  society  folks,  accustomed  to 
surprises  in  the  way  of  lavish  enter- 
tainment, were  enthusiastic  in  their 
adulations  of  the  hosts  and  the  gen- 
eral tone  of  the  entire  event. 

Altogether,  it  was  a  glorious  suc- 
cess! 

*     *     * 

Prominent  Guests 

Society  folks  of  the  San  Francisco, 
Piedmont,  Oakland  and  the  peninsula 
set  were  among  the  guests  of  Hiram 
Johnson  Jr.  aboard  his  yacht  last 
Sunday,  the  day  of  the  inaugural 
event  sponsored  by  the  St.  Francis 
Yacht  Club. 

Prominent  guests  of  young  Mr. 
Hiram  Johnson  were : 

Messrs.  and  Mesdames  Nion  Tuck- 
er, Fred  Hussey,  John  B.  Casserlv. 
Phillip  Finnell,  William  G.  Parrott, 
W.  M.  Burkhardt,  Austin  Moore, 
Howard  Spreckels.  Stewart  E.  White, 
George    Bowles,    Archibald    Johnson 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An    Inn   of    Unusual    Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  Bot-.th 


By  Antoinette  Arnold 

and  the  Misses  Elizabeth  Hutton, 
Sadie  Gregory  and  Mr.  Bartley  Hen- 
sey. 

*  *     * 

Aboard  the  "Alma" 

Mr.  Leon  B.  Walker  had  a  lai-ge 
group  of  friends  aboard  his  yacht 
"Alma,"  including  Messrs.  and  Mes- 
dames Richard  Heimann,  Ralston 
Page,  Stuart  Hellmann,  Edwin  Sud- 
den, George  Hearst,  Coy  Filmer,  G. 
W.  Fraser ;  Misses  Jessie  Knowles, 
Alma  Walker,  Claudine  Spreckels; 
Messrs.  C.  C.  Johnson,  Frank  Drum, 
Josiah  Knowles,  George  Montgomery, 
W.  R.  Walker. 

*  *     * 

Hart  Weaver's  Guests 

On  board  the  "Noname,"  Hart  Wea- 
ver's yacht  were  Messrs.  and  Mes- 
dames Clifford  Jones,  A.  P.  Nordhoff, 
of  Oakland,  P.  W.  Woods,  Remo  Sbar- 
boro,    E.    R.    Bacon,    John    Eisback. 

Clarence  Coonan. 

*  *     * 

Lester  Stone  sailed  "The  Rascal," 
a  smaller  yacht,  belonging  to  Hart 
Weaver,  his  party  being  yachting  en- 
thusiasts were  special  guests  on  this 

occasion. 

*  *     * 

Notable  Event 

Every  year,  society  and  music  lov- 
ers in  general,  look  forward  to  the 
unsurpassed  piano  recitals  by  the 
famous  Mr.  and  Mrs.  Hugo  Mans- 
feldt. 

Now,  on  Monday  evening,  October 
24.  in  the  ballroom  of  the  Fairmont 
Hotel,  the  Mansfelds,  who  have  done 
so  much  in  maintaining  high  stand- 
ards of  music,  will  present  four  pian- 
ists in  recital. 

Judging  by  the  program  announce- 
ment this  year's  pianist  will  add  more 
luster  to  the  name  of  Mr.  and  Mrs. 
Hugo  Mansfeldt.  William  Zoller  opens 
the  program  with  a  Chopin,  a  Liszt 
and  a  Schubert-Tausig  group.  Elvvm 
Dustin  plays  the  Schumann  "Carni- 
val," op.  9. 

Carlton  Peters  will  be  heard  in  a 
Chopin,  a  Moszkowski,  and  a  Pad- 
erewski-Mansfeldt  number,  "Fantasie 
Polonaise."  Vladimir  de  Rassouchine 
will  play  three  numbers. 

The  Mansfeldt  recitals  are  always 
brilliant  affairs  with  society  from  the 
Bay  cities  as  well  as  from  the  interior 
towns  in  attendance.  This  year  there 
will  be  an  especially  representative 
audience  to  greet  the  pianists. 


Junior  League 

Models  for  the  fashion  show  given 
last  Monday  night  at  the  Mark  Hop- 
kins Hotel  were  leaders  of  the  Junior 
League  which  is  building  a  commo- 
dious home  for  girls. 

Mrs.  Ralston  Page  had  charge  of 
the  fashion  show,  which  displayed  ex- 
quisite gowns,  wraps,  day  and  eve- 
ning dresses,  hats,  gorgeous  negligees 
and  other  lovely  things  dear  to  the 
feminine  heart. 

Those  who  took  part  in  the  fashion 
show  included:  Mrs.  Jerd  Sullivan, 
Miss  Helene  Lundborg,  Mrs.  Henry 
Stevenson,  Mrs.  Clift  Lundborg,  Mrs. 
Alfred  Whittell,  Mrs.  Kenneth  Mont- 
eagle,  Mrs.  Ghiradelli  Menifee,  Mrs. 
Herbert  O'Brien,  Miss  Virginia  Phil- 
lips, Mrs.  George  Thierbach,  Mrs. 
James  Moffitt,  Mrs.  John  Wilhoit, 
Mrs.  Stuart  Hellman,  Mrs.  George 
Hearst  and  Miss  Olive  Watt. 
*     *     * 

Notable  Gathering 

Mrs.  Joseph  L.  Lawless,  prominent 
in  San  Francisco's  clubland,  presided 
over  a  notable  program  given  last 
Tuesday  in  the  California  Club  home, 
on  Clay  street. 

Hon.  Samuel  Shortridge,  United 
States  senator,  was  the  speaker  of  the 
day,  giving  to  the  women  an  address 
which  will  long  remain  as  criterion  of 
logic  and  eloquence. 

Musical  numbers  and  a  play,  "Love 
and  Law"  were  additional  attractions 
at  the  social  day  gathering  with  an 
audience  which  filled  the  auditorium 
to  capacity,  spilling  more  than  one 
hundred  others  out  into  the  hallways 
and  corridors. 

Mrs.  Marie  Pernau  Walsh,  presi- 
dent of  the  club,  presented  her  chair- 
man in  her  usual  way  of  interesting 
graciousness  and  extended  the  clay's 
courtesies  after  the  manner  which 
marks  each  event  presented  by  this 
club,  the  largest  of  its  kind  in  San 
Francisco. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and   Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BI.ETHEN.    Proprietor 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Musical  Features 

Alice  Guthrie  Poyner,  violinist,  and 
one  of  the  leading  instrumentalists  of 
ihe  city,  was  one  of  the  program  ar- 
tists, her  violin  solos  including  "A 
Poem,"  Sibisch;  "Obertasse,"  Wien- 
iawski. 

Robert  E.  Saxe  sang  two  tenor  solos 
and  Edna  Walsh  Gallagher,  soprano, 
sang  the  Ardite  Waltz  song  and  "The 
Wind  in  the  South  Today,"  Scott. 
Both  singers  were  received  with  en- 
thusiasm. 

The  play  "Love  and  Law"  was  re- 
leased by  the  author,  Harry  E.  De- 
Lassaux  for  the  California  Club  pro- 
gram, under  the  direction  of  Mae 
Frances  O'Keeffe.  Those  in  the  play 
were  Mrs.  J.  Emmet  Hayden,  Mrs. 
oseph  Lawless,  Mrs.  William  Nixon, 
George  VanBuren  and  Mae  O'Keeffe. 


Gala  Opening 

The  Pacific  Musical  Society,  of 
which  Mrs.  Frank  B.  Wilson  is  the 
president,  held  the  initial  program  of 
their  autumn  season  last  Thursday 
evening  in  the  gold  ballroom  of  the 
Fairmont  Hotel.  Miss  Grace  Camp- 
bell was  program  chairman. 

Mme.  Rose  Relda  Cailleau,  vocalist, 
who  has  just  returned  from  abroad, 
was  the  soloist,  with  her  daughter. 
Miss  Relda  Cailleau  at  the  piano. 
Mme.  Cailleau's  singing  is  always  a 
great  attraction  and  her  lovely  voice 
is  even  more  beautiful  than  ever. 

The  Abas  String  Quartette  appear- 
ed in  two  groups  with  Nathan  Alias. 
first  violin;  Julian  Brodetsky,  second 
violin;  Romain  Verney,  viola;  and 
Michel  Penha,  'cello. 

*     *     * 

Famous  Authors 
Give  Dinner  Party 

Charles  G.  Norris  and  Kathleen 
Norris.  the  two  famous  California 
authors,  gave  a  dinner  party  last 
Monday  night  at  the  Fairmont  Hotel 
in  compliment  to  Mr.  and  Mrs.  Wil- 
liam II.  Smith  Jr.  Their  guests  in- 
cluded Mr.  and  Mrs.  Joseph  Thomp- 
son. Mr.  and  Mrs.  Parmer  Fuller  Jr. 

The  Norrissos  are  now  at  the  Fair- 
mont Hotel,  where  they  will  remain 
until  shortly  before  the  holidays: 
then  returning  to  their  beautiful 
country  estate  near  Saratoga.  Early 
next  year  they  will  go  to  Europe  to 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.     Every  service,  from 
doorman    to  valet.    Furnished   or   un- 
furnished.   Garage.    Class  A  steel 
frame  building. 

"IfaiMMMttf"  *«!  »*f  rlrte*"  <■'  »  mmum  wkk 
j«   4p«rlmtnt   *«H. 

PARK     LANE      IPABTMBNTS 

11M  Sacramfnto   Strwt 
Diaronally   Ainu  fraai   Hol»l   Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4   per  day 


visit  the  sister  of  Mrs.  Norris,  in 
Paris,  where  Mrs.  Charles  C.  Hartigan 
lives.  The  new  home  of  Kathleen  and 
Charles  Norris  in  Palo  Alto  is  under 
construction  and  will  be  one  of  the 
loveliest  homes  down  the  Peninsula. 


Bridge  Tea 

Mrs.  W.  J.  Smart,  of  Los  Angeles, 
while  on  a  visit  to  the  bay  region,  was 
the  guest  of  honor  at  a  handsomely 
appointed  bridge  tea  given  by  Mrs. 
Rocco  DePierro  at  the  Hotel  Whit- 
comb  on  Saturday  afternoon. 


Fashion  Tea  Attended  by 
Many  Prominent  Folks 

Miss  Jennie  Stone,  who  makes  her 
home  at  the  Fairmont  Hotel,  was 
hostess  at  a  table  of  friends  last 
Monday  in  the  Mark  Hopkins  Hotel, 
when  the  fashion  show  was  given 
with  society  girls  of  the  Junior 
League  displaying  the  lovely  gowns, 
wraps,  sport  outfits  and  evening 
dresses. 


Mrs.  Edward  Kane  and  Misses 
Helen  and  Esther  Nathan  were  host- 
esses at  a  tea  and  stork  shower  given 
in  honor  of  Mrs.  Conrad  Tyroler,  of 
Santa  Rosa,  on  Saturday  afternoon  in 
the  Roof  Garden  of  the  Hotel  Whit- 
comb.  Those  invited  to  the  affair 
were : 

Mosdames  Morris  Nemeroff,  Sam 
Kane.  Clarence  Hudson,  J.  E.  Nye, 
Andrew  Tyroler.  Oscar  Tyroler.  Louis 
Nathan.  Morris  Maltzer.  E.  E  Gins- 
burg.  T.  T.  Schmeider. 
»     *     * 

Mr.  and  Mrs.  S.  A.  White  have  re- 
turned from  a  stay  of  several  months 
at  their  summer  home  in  the  Santa 
Cruz  mountains  and  are  again  estab- 
lished in  their  suite  at  the  Hotel 
Whitcomb. 


Prominent  Visitors 

Mr.  and  Mrs.  J.  Durant  Kennett,  of 
Pasadena,  who  are  sailing  on  the 
President  Grant,  October  15,  for  a 
year's  tour  of  the  world,  are  week-end 
guests  at  the  Hotel  Whitcomb,  where 
they  are  being  entertained  by  Lieu- 
tenant and  Mrs.  George  Smallman. 

Lieutenant  and  Mrs.  Smallman  ex- 
pect to  leave  December  1,  for  the  east 
coast,  where  Lieutenant  Smallman 
will  be  stationed  for  the  winter,  prob- 
ably with  the  Navy  Department  at 
Washington. 

*  *     * 

Mrs.  Helen  Duncan  Bartle,  of  Hono- 
lulu, who  is  making  her  first  trip  to 
the  mainland,  is  now  a  guest  at  the 
Hotel  Whitcomb.  Mrs.  Bartle  is  visit- 
ing the  points  of  interest  about  the 
bay  region  and  expects  to  remain  here 
for  a  month  or  so  before  returning  to 
the  islands  by  way  of  Los  Angeles. 

*  *     * 

Adelyn  Brickley  Jones,  prominent 
in  literary  and  educational  circles,  has 
recently  returned  from  a  trip  to  the 
Parliament  of  Letters  in  Seattle, 
where  she  was  a  delegate  from  the 
Golden  Gate  Branch,  League  of 
American  Pen  Women  .Mrs.  Jones 
is  the  author  of  "San  Francisco.  City 
of  Enchantment"  which  she  read  be- 
fore the  Parliament  upon  request. 
Writers,  poets,  and  editors  were  in 
attendance.  Governor  Hartley,  Mayor 
Bertha  K.  Landis  and  Dr.  Lyle  Spen- 
cer, University  of  Washington,  took 
part  in  the  deliberations  of  this 
notable  event. 

*  *     * 

The  San  Francisco  Center  will  hold 
a  meeting  Tuesday.  October  25.  in 
the  Italian  Room  of  the  St.  Francis 
Hotel,  when  the  candidates  for  bi 
visor  will  be  speakers,  commencing 
at  8  o'clock. 

*  *     * 

William  Green,  president  of  the 
American  Federation  of  Labor,  was 
the  honor  guest  at  a  luncheon  given 
in  the  St.  Francis  Hotel  by  th. 
Francisco  Center  of  the  California 
League  of  Women  Voters,  last  Thurs- 
day, with  Miss  Ruth  A.  Turner,  presi- 
dent, in  charge  of  the  day. 


^  you  pay  no  more  ^? 


224-22H  Grant  Ave..  Sutler  620fl 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  19271 


LEISURE'S  W^ND 


OBEY    NO   WAND  BUI  PLEASURE'S 

lorn  Moore, 


History-Music-Drama 
Form  Uniform  Blending 

Historical  events  supply  the  thread 
in  the  fabric  of  many  of  our  best 
dramas. 

Most  folks  like  their  plays  with  a 
blending  of  history,  music  and  down- 
right fun.  The  thrill  is  there  and  the 
emotions  rise  in  corresponding  tempo. 

According  to  a  perusal  of  theatrical 
bookings,  local  theaters  are  certainly 
going  to  keep  us  consistently  pleased 
all  winter. 

*  *     * 

Currari 

"My  Maryland,"  an  operetta  built 
upon  the  historical  events  and  poetic 
vision  immortalized  in  the  story  of 
Barbara  Frietchie,  comes  to  the  Cur- 
ran  Theater  next  Monday  night,  Oc- 
tober 24.  It  is  made  from  the  Clyde 
Fitch  melodrama  and  contains  the 
charm  of  the  old  play,  made  modern 
with  a  present-day  slant  on  old-time 
stories. 

The  ringing  songs  in  "My  Mary- 
land" fairly  lift  one  off  his  feet  and 
stir  the  emotions  as  no  other  operetta 
has  for  a  long  time.  The  Shuberts 
have  organized  a  special  company  for 
the  Pacific  Coast  productions  and 
every  principal  is  a  real  star. 

Frank  Lalor,  Leonora  Allen,  Maude 
Raymond,  Millie  James,  Beatrice 
Neale,  Dorothy  Kane,  Clare  Ross, 
Bartlett  Simmons  and  Robert  Lively 
are  leaders. 

Some  of  the  songs  which  are  de- 
cided favorites  are  "Your  Land  and 
My  Land,"  a  male  chorus  number  of 
stirring  melody ;  representing  the  sol- 
diers marching  through  Frederick- 
town;  "Won't  You  Marry  Me";  "The 
Same  Silver  Moon,"  and  a  beautiful 
number,  "Mother." 

*  *     * 

Alcazar 

"Pigs,"  a  play  of  fine  characteriza- 
tion .  and  abundant  laughter,  has 
drawn  large  Crowds  to  the  Alcazar 
the  past  three  weeks.  It  is  a  comedy 
of  American  home  life,  modern  to  a 
fault  and  filled  with  laughter. 

The  attraction  proved  quite  a  sur- 
prise when  it  was  first  staged  in  New 
York.  It  remained  there  a  year.  Next 
it  went  to  Chicago  where  it  enjoyed 
a  si*  months  engagement.  Another 
year-and-a-half    were    spent    by    the 


By  Josephine  Young 

company  in  other  cities  of  the  East 
and  now   it  has   reached  San  Fran- 


President 

Marriage,  always  an  interesting 
subject,  is  of  vital  concern  in  "What 
Anne  Brought  Home,"  a  captivating 
comedy  at  the  President.  There  are 
three  sisters  in  the  play.  They  live  in 
a  small  town  and  have  heard  of  many 
instances  of  eligible  youths,  running 
off  to  the  big  cities,  forgetting  the 
girls  they  left  behind. 

Anne,  the  middle  sister,  quiet,  un- 
assuming, almost  bashful,  surprises 
the  household  by  arriving  home  with 
a  husband.  Her  appearance  is  the 
signal  for  an  upheaval.  The  resulting 
situations  are  extremely  funny. 

"What  Anne  Brought  Home"  was 
written  by  Larry  E.  Johnson.  It  was 
produced  on  Broadway  early  this 
season.  Henry  Duffy  is  giving  San 
Francisco  its  first  glimpse  of  it.  As 
is  his  custom,  Duffy  has  shown  dis- 
crimination in  assembling  his  play- 
ers. Leneta  Lane  shines  brightly  as 
Anne,  Robert  Adams  is  her  husband. 
Earl  Lee  and  Ken  Browne  cause  most 
of  the  laughs  by  their  clever  char- 
acter work.  Others  in  the  company- 
are:  Thomas  Chatterton,  Dorothy  La- 
Mar,  Joan  Warner,  Charles  Edler  and 
Claire  Brandt. 

*     *     * 

Lurie 

The  Elmer  Harris  farce,  "The  Great 
Necker,"  which  had  a  run  in  Los  An- 
geles of  eighteen  weeks,  comes  to  the 
Lurie  theater,  Sunday  night,  October 
23,  with  Taylor  Holmes  in  the  star- 
ring role. 

Hope  Dawn  plays  the  part  of  the 
flapper  and  upon  her  head  falls  the 
halo  of  heroine.  It  is  said  that  the 
farce  is  "a  naughty  play  for  nice 
people."  Several  snappy  scenes  and 
lively  episodes  may  be  responsible  for 
the  phrasing. 

Elmer  Harris  of  "Canary  Cottage" 
fame,  has  given  us  many  melodious 
and  memorable  musical  comedies  and, 
naturally,  we  expect  much  from  pro- 
ductions bearing  his  name. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Pijrs,"  Henry  Duffy  presents  the  John 
Golden  comedy  starring  May  Buckley  and 
Emerson    Treacy. 

Columbia,  Eddy  nr.  Powell 

"The    Vortex."    featuring    Marjorie    Rambeaa. 

Curran,  Geary  nr.  Mason 

"My  Maryland,"  beginning:  Monday.  Musical 
romance,  American  operetta,  Lee  and  J.  J. 
Shuhert.   producers.     Barbara    Frietchie's   story. 

Lurie,  Geary  nr.  Mason 

"The  Great  Necker."  beginning  Sunday  night. 
Taylor   Holmes,   star. 

President,  McAllister  nr.  Market 

"What  Anne  Brought  Home,"  Henry  Duffy 
comedy. 

Community  Playhouse, 
"The  Players'  Guild" 

"Fanny's  First  Play."  Saturday  matinee  and 
evening. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Bob  and  Gale  Sherwood,  entertainers;  Eddie 
Conrad,  Marion  Eddy:  "The  Rookie,"  skit; 
Marie  Vero,  singer;  "For  the  Love  of  Mike," 
screen   feature.  Ben    Lyon. 

Orpheum,   O'Farrell  nr.  Powell 

Vanessi,  dancer,  elaborate  act;  Arthur  and 
Morton  Havel,  comedy;  Helen  and  Agnes  Har- 
rington, "A  Garden  of  Song";  Nelson  B.  Clif- 
ford and  Marie  Marion,  "Just  Dumb";  Willie 
West    and    McGinty,    pantomime. 

Pantages,  Market  at  Hyde 

Edmund  Lowe  in  person  Saturday  and  Sunday 
only. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures 

Wigwam,  Mission  nr.  22nd 

Musical    show — pictures 


ON  THE   SCREEN 

DOWN   TOWN 

California,  Market  St.  at  4th 

"Two  Arabian  Knights."  William  Boyd,  Mary 
Astor,    Louis   Wolheim. 

Cameo,  Market  opp.  Fifth  street 

Fine  pi  eta  res.  best  films — change  three  times 
weekly. 

Casino,  Ellis  at  Mason 

Double  bill  "More  Pay,  Less  Work"  and  "The 
Sky    Raider"   on   Saturday. 

Granada.  Market  at  Jones 

Mae  Murray  in  person.  Screen  feature  "Soft 
Cushions."    Douglas    MacLean.    Sue    Carol. 

Imperial,  Market  St.  op.  Jones 

"Ten  Modern  Commandments."  Esther  Rais* 
ton.  Georgie  Stoll  and  his  band  have  musical 
program. 

St.  Francis,  Market  bet.  5th-6th. 

"The  Blood  Ship."  featuring  Jacqueline  Lo- 
gan, will  be  followed  by  "Les  Miserables," 
based   on   Victor   Hugo   classic. 

Warfield,  Market  at  Taylor 

"The    Crystal    Cup."    Dorothy    Mackaill,    star; 
RocklifTe    Fellows.      Elaborate    stage    presenta- 
tion— Walt    Roesner.    orchestra    leader. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Richard  Dix.  "Knockout  Kelly,"  Sat.  Patsy 
Ruth  Miller.  "Painting  the  Town,  "Monty  of' 
the  Mounted."  Sun.  "Vanity,"  Lcatricc  Joy, 
Charles  Ray;  also  Harry  Langdon,  "Saturday 
Afternoon."  3  days,  Mon.,  Tues..  Wed.  George 
O'Brien,   "Is  Zat   So?"   Thura..   Fri. 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Orpheum 

Vannessi  will  headline  the  new  bill 
at  the  Orpheum  theater  for  the  week 
beginning  this  Saturday  matinee,  pre- 
senting an  offering  of  dance  and  song 
in  which  she  will  have  the  assistance 
of  the  Gamble  Boys  and  Sonny  Hines. 
Vannessi  is  well-known  here  in  San 
Francisco,  having  appeared  here  on 
several  occasions  and  lately  has  been 
featured  in  Broadway  successes. 

Arthur  and  Morton  Havel,  come- 
dians, with  the  assistance  of  Helen 
Lockhart,  will  be  seen  in  a  skit  called 
'Oh!  Uncle." 

Helen  and  Agnes  Harrington  will 
have  a  delightful  offering  called  "A 
Garden  of  Song."  Nelson  B.  Clifford 
and  Marie  Marion  have  a  laugh  pro- 
voking affair  entitled  "Just  Dumb." 
Willie,  West  &  McGinty,  English  pan- 
tomime artists,  have  a  new  act  en- 
titled "A  Billion  Builders'  Blunders." 

Frank  Richardson,  "The  Joy  Boy 
of  Song" ;  Sawyer  and  Eddy  in  a  nov- 
elty an  one  other  standard  Orpheum 
act,  will  complete  this  new  bill. 

*  *     * 

California 

"Two  Arabian  Knights"  comes  to 
the  California  theater  this  week, 
showing  a  doughboy  comedy  with 
William  Boyd,  Mary  Astor,  and  Louis 
Wolheim  in  the  cast. 

The  picture  tells  of  the  adventures 
of  Private  W.  Dangerfield  Phelphs 
and  Sergeant  Peter  McGaffney. 

Laughter  and  thrills  are  mixed  in 
this  photoplay. 

*  *     * 

Imperial 

"Ten  Modern  Commandments" 
comes  to  the  Imperial  theater  this 
week,  starting  Saturday  with  Arthur 
Hoyt  and  Rose  Burdick  the  stars. 

*  *     * 

Returned  Traveler 
Addresses  Audience 

Grace  Palmer  Craig,  who  has  .just 
returned  from  a  year's  tour  of  Eu- 
rope, addressed  an  interested  group 
assembled  in  Paul  Elder's  Gallery 
last  Tuesday  afternoon  on  "The  Art 
of  Getting  Along  With  People."  She 
stated  that  the  shortening  of  dis- 
tances between  them  is  a  vital  one  to 
any  individual  or  nation. 

Mrs.  Craig  discussed  in  this  talk. 
as  she  does  in  her  book,  "The  Open 
poor,"  this  element  of  human  nature. 

While  in  Europe  the  well-known 
lecturer  was  special  commissioner  to 
Austria.  England,  Prance,  Switzer- 
land, representing  the  Pacific  Foreign 
Trade  and  Travel  Exposition  which 
brill  take  place  in  this  city  during  No- 
vember. 


Granada 

Making  her  first  appearance  in  San 
Francisco,  Mae  Murray  comes  to  the 
Granada  Saturday  under  Fanchon 
and  Marco  direction  as  the  feature  of  ■ 
the  program.  The  engagement  is  lim- 
ited to  one  week.  Popular  prices  will 
prevail,  it  was  announced  by  A.  M. 
Bowles,  division  manager  of  West 
Coast  Theatres,  Inc.  Mae  Murray 
can  dance.  An  added  attraction  to 
the  Granada  program  is  the  screen 
vehicle,  "Soft  Cushions,"  starring 
Douglas  MacLean. 

*  *     * 

War  field 

The  screen  version  of  Gertrude 
Atherton's  novel,  "The  Crystal  Cup" 
comes  to  the  Loew's  Warfield  Thea- 
tre, Saturday,  to  head  a  new  program. 
Credited  as  being  the  most  successful 
novel  written  by  this  famous  author 
and  having  scored  more  sensationally 
than  did  her  "Black  Oxen,"  the  new 
story  brings  Dorothy  Mackaill  and 
Jack  Mulhall  in  the  principal  roles. 
Rockcliffe  Fellows,  Jane  Winton  and 
Edythe  Chapman  are  the  other  play- 
ers. 

With  "The  Crystal  Cup,"  the  War- 
field  is  to  present  a  stage  extrava- 
ganza. Next  week  brings  Fanchon 
and  Marco's  bizarre  "Polar  Ideas," 
with  an  elaborate  cast  of  artists  and 
lavish  settings.  It  will  have  much  to 
do  with  Arctic  entertainment  and  is 
the  first  Fanchon  and  Marco  produc- 
tion to  lie  created  for  the  coming  win- 
ter season.  The  original  San  Fran- 
cisco Beauties.  Harvey  Karels  and 
Alice  Record,  and  Caverly  and  Rose 
Valyda  are  some  of  those  who  will  be 
seen.  Walt  Roesner  will  supervise 
festivities. 

*  »      » 

Golden  Gate 

Four  headliners  will  top  the  bill  this 
week  at  the  Golden  Gate  theater,  the 
"Little  Orpheum."  commencing  Sat- 
urday with  Bob  and  Gale  Sherwood 
and  their  entertainers  in  a  sparkling 
act. 

"The  Rookies,"  written  by  Clyde 
Hooper,  a  member  of  the  A.  E.  F., 
brings  a  lot  of  fun  into  a  skit  visual- 
izing life  in  a  billet  during  the  war. 

Marie  Vero.  who  sings  operatic 
arias,  will  be  one  of  the  stage  at- 
tractions, this  young  vocalist  creat- 
ing considerable  interest  in  her  ap- 
pearances ever  since  she  first  sang  at 
the  age  of  sixteen. 

Will  Aubrey,  the  "rambling  philoso- 
pher" and  the  Banderlangs.  acrobats, 
are  on  the  program  which  includes 
Conrad  and  Eddy.  also,  in  a  travesty, 
with  Conrad  taking  the  role  of  an  old 
soldier. 

Ben  Lyon  is  the  screen  star  in  the 
picture:  "For  the  Love  of  Mike." 
(Continued  on  Page  16) 


Our  beautiful  units 
give  proper  lighting 

A  beautiful  fixture  alone,  does 
not  mean  proper  lighting. 

But  a  unit  like  those  we  have 
on  display  is  designed  to  give 
the  correct  amount  of  rich,  mel- 
low, shadowless  light  and  spread 
it  evenly  throughout  the  room. 
There  is  no  gloom  or  glare.  Your 
family  can  look  right  at  it  with- 
out the  slightest  eyestrain.  Your 
guests  feel  at  ease  under  its 
clear,  soft  light. 

You  have  a  choice  of  three  col- 
orful finishes.  And  for  the  din- 
ing room,  there  is  a  unit  with  a 
selection  of  four  silk  shades. 

See  them  at  our  office. 


p.Q.and 


"FACiriC   SEBV1CI* 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 

by  CatiJornUms 


.Companion.  0/ 
t lie  morning  •  -  • 
ityrefrwhii^- 


CEO.    W.    CASWELL 

Sutter   «SS4  or  0»kl*nd    1*17 

Telephone  Direct 


P«n»m«-P»f,i'     ImiMtiMMt 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over     $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St, 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4kt)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and   Surety,   Burglary,    Automobile   Insurance 


Branch    Office    Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid   Up  Capital   $20,000,000  S20.000.000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE KATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
al  LONDON.  ENGLAND:  NEW  YORK;  PORTLAND,  ORE.:  SEATTLE. 
WASH.:   MEXICO   CITY.   MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst-  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


Finance 


Incidental  to  fire  prevention  week,  the  information  is 
given  out  that  losses  by  fire  in  the  past  year  are  $570,- 
255,428.  These  losses  steadily  increase,  in  spite  of  the 
change  in  the  construction  of  buildings  and  the  perfection 
of  fire  fighting  appliances.  Fire  took  15,000  lives  last 
year  and  is  rightly  considered  by  President  Coolidge  to 
be  one  of  our  greatest  national  enemies. 


Mrs.  D.  E.  F.  Easton,  prominent  San  Francisco  club 
woman,  says  of  the  platform  of  Mayor  Rolph :  "It  reflects 
the  progress  and  growth  made  during  his  administration. 
Every  word  is  supported  by  actual  achievements,  which 
cannot  be  regarded  as  political  buncombe."  That  is  the 
point.  There  are  always  the  actual  facts  to  support  the 
statements  of  the  Mayor. 


Volume  of  trading  still  continues  to  exceed  the  records 
of  the  San  Francisco  Stock  and  Bond  Exchange.  There 
are  notably  wide  fluctuations  in  leading  banks,  utilities 
and  industrials.  This  is  true  of  the  whole  country  and 
causes  considerable  speculation  as  to  causes.  There  is 
no  doubt  that  business  on  the  whole  is  satisfactory,  but 
the  sensational  movement  of  the  brokers  is  puzzling. 


The  Credit  Men's  Association  in  the  course  of  an  in- 
teresting article  on  the  floods  in  the  Mississippi  area, 
makes  the  striking  assertion  that  business  is  not  in  as 
bad  a  condition  as  one  might  imagine  in  the  flooded  area. 
The  report  says:  "The  merchants  of  the  flooded  area,  all 
things  considered,  are  in  fairly  good  shape.  There  have 
been  few  failures  and  very  few  requests  for  extensions." 


In  a  recent  speech  John  Earl  Baker  told  the  Common- 
wealth Club  that  the  Chinese  have  lived  in  tribal  units  so 
long  that  they  have  no  notion  of  government,  such  as  we 
instinctively  recognize.  The  question  of  roads  is  a  neces- 
sary preliminary  to  the  organization  of  China  but  how  to 
get  roads  without  a  government  is  the  question. 


It  has  been  estimated  that  between  1919  and  1925  the 
number  of  wage  earners  in  the  United  States  in  manu- 
facturing industries  decreased  6.7Sr,  while  the  quantity 
of  manufactured  products  increased  at  least  25%  in  that 
period.  On  this  basis  it  is  estimated  that  the  productive 
capacity  increased  34%  during  that  time. 


The  Southern  Pacific  reports  that  54,107  cars  were 
moved  over  the  summit  of  the  Sierras  during  September. 
This  is  7875  more  cars  than  were  handled  over  the  route 
during  any  month  in  the  history  of  the  company.  It  took 
32,000  refrigerator  cars  to  handle  the  fruit  crop.  The 
tonnage  of  perishables  from  California  to  the  East  in- 
creases at  a  colossal  rate. 


In  Italy  the  official  table  of  wholesale  prices  is  about  30 
per  cent  lower  than  it  was  a  year  ago,  but  it  has  been 
found  impossible  to  reduce  retail  prices  correspondingly. 
In  France  on  the  other  hand,  the  fall  in  prices  has  been 
so  marked  as  to  influence  industrial  activity.  Really  we 
know  very  little  about  economic  affairs. 


Charles  R.  Detrick,  insurance  commissioner  for  Cali- 
fornia, was  re-elected  first  vice-president  of  the  National 
Convention  of  Insurance  Commissioners  at  the  annual 
meeting  at  Cincinnati. 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER' 


Political  Hop-Offs 

What  is  considered  in  political  flying  circles  as  one  of 
the  bests  boosts  a  candidate  could  obtain  is  the  sponsor- 
ing of  James  B.  McSheehy,  candidate  for  assessor,  by 
Miss  Margaret  Miriam  Krsak.  Miss  Krsak  is  president, 
vice-president,  secretary,  chairman,  etc.,  of  more  clubs, 
committees,  social  orders,  improvement  associations  and 
what  have  you  than  the  space  on  the  sponsoring  certificate 
had  room  for,  so  the  deputy  who  swore  her  in  wrote  in  the 
alloted  section  labeled  occupation:  "None." 

*  *     * 

The  candidacy  of  Norman  D.  Cook  is  bringing  to  the 
fore  some  interesting  circumstances  connected  with  the 
man  who  aspires  to  be  district  attorney.  It  is  not  so  well 
known  that  Mr.  Cook  was  the  first  person  to  suggest  a 
woman  assistant  district  attorney.  On  two  occasions  he 
prevented  the  Japanese  from  encroaching  upon  the  resi- 
dential portion  of  the  Park-Presidio  district.  For  many 
years  he  has  been  intensely  interested  in  juvenile  court 
work  and  is  the  organizer  of  one  of  the  largest  boys'  clubs. 

#  *  * 

Out  Sunset  way  citizen  boosters  for  the  candidacy  of 
Fred  Suhr  for  supervisor  held  a  rousing  cometogether  for 
"the  first  supervisor  who  voted  for  the  construction  of 
Duboce  tunnel."  That  hole  through  the  hill  means  a  lot 
to  the  residents  out  where  the  sand  dunes  used  to  be  the 
district's  chief  description,  but  which  that  little  bore  has 
changed  to  a  thriving  and  picturesque  locality. 

*  *     * 

In  his  prim  little  plane,  "Spirit  of  Past  Performances," 
J.  Emmet  Hayden  seems  all  over  the  political  terrain  at 
once.  Not  satisfied  that  his  name  is  a  household  word  as 
'supervisor,"  Emmet  has  up  to  date  made  perfect  land- 
ings— despite  the  crowds — at  100  meeting  places  and  has 
a  good  reserve  stock  still  in  the  vocal  tanks. 

*  *     * 

To  show  the  constructiveness  of  his  past  occupancy  of 
the  post  of  supervisor,  John  B.  Badaracco,  candidate  for 
re-election,  is  publishing  the  fact  that  as  chairman  of  the 
supplies  committee  he,  in  conjunction  with  the  purchasing 
agent,  has  saved  during  the  last  eighteen  months,  about 
$662,000.00. 

*  *     * 

Another  candidate  who.  in  running  for  supervisor,  is 
stressing  his  past  record  as  the  best  boost  for  his  return 
to  the  board,  is  supervisor  Jesse  E.  Colman.  Fearless,  for- 
ward and  playing  no  favorites,  Mr.  Colman  has  made  a 
model  city  official  and  this  record  is  his  best  asset.    He  is 

confident  of  election. 

*  *     » 

A  late  arrival  in  the  race  for  supervisor,  the  good  old 
plane  of  Dr.  J.  M.  Toner  is  soaring  high  these  days  and 
his  supporters  swear  lie  will  make  the  prize.  Of  course 
all  the  Sunset  district  is  his — most  of  what's  out  there 
in  improvements  being  the  effect  of  his  untiring  effort  to 
benefit  that  great  section.  Women  voters  to  the  number 
of  more  than  one  hundred  have  organized  a  central  com- 
mittee to  work  throughout  the  city  in  his  behalf. 

*  *     * 

Latest!    Extree!    Union    Labor    and    the    Republican 

Central   Committee   have   endorsed   James   B.   McSheehy 

for  assessor!    That's  some  boost.  Mac. 

*  *      * 

The  surprising  strength  evidenced  by  Ralph  Mcl.eran 
in  his  hop  for  the  port  of  supervisor  is  being  commented 
on  in  political  circles  but  there  is  a  good  reason  therefor: 
Former  Supervisor  Mcl.eran  was  always  regarded  as  big 
timber  on  the  board  and  the  voters  will  not  forget  the 
worth  of  the  man  who  once  so  well  represented  them. 


Assessment  Equalization  Demands 
Assessment  Experience 


RETAIN 


WOLDEN 


ASSESSOR 

(Incumbent) 


Choose    your    District    Attorney    as    you    would 
your  own  lawyer — for  his  ability. 

ELECT 

MAURICE  T. 

DOOLING 

District  Attorney 

November  8 

-**  M 

Re-Elect '  *  < 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Years 


RE-ELECT 


SIPERVISOR 


JESSE  C.  COLMAN 


For  a  Business 
Administration 


RE-ELECT 
J.  B. 


BADARACCO 


Supervisor 


Better  Streets  —  Peninsula    Highways 

Commercial  and   Industrial 

Development 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


MADE  TO  ORDER  ONLY 

rJEosEKettl         shirts         rjhosJZKeat 
^UHi^       NIGHT  E0*ES       vfllHl^ 


Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Football  Fables 


ELECT' 


RALPH 

McLeran 

Supervisor 


VOTE  FOR 


JULIUS  S.  GODEAU 


FOR 

SUPERVISOR 


VOTE  FOR 
(Supervisor) 


James  B.  McSheehy 


Assessor 

He  Is  Capable,  Honest  and 
Conservative 


Elect 


FRED 


SUHR 

SUPERVISOR 


By  Lyman  Martin 

Probably  the  most  thrilling  game  of  football  ever  seen 
on  the  Pacific  Coast  was  played  down  at  the  Stanford 
bowl  last  Saturday.  The  ultimate  score  was  Stanford  13, 
University  of  Southern  California  13.  There  is  seldom 
satisfaction  in  a  tie  yet  there  was  no  one  present  with 
the  desire  for  more.  It  is  doubtful  if  our  collective  ner- 
vous systems  could  have  withstood  five  minutes  more  of 
play. 

Truth  and  reality  are  ever  stranger  and  more  thrilling 
than  fiction.  No  writer  of  novels  could  have  incorporated  i 
in  any  story  more  wallops,  more  climaxes,  more  hopes 
dashed  to  the  ground  to  be  reborn,  no  more  sensations 
than  those  that  transpired  in  that  football  game  down 
at  Palo  Alto. 

Aside  from  the  actions  and  reactions  derived  from  the 
progress  of  the  game  everybody  present  was  looking  at 
one  whale  of  a  football  player  in  Captain  Morley  Drury 
of  Southern  California.  We  watched  him  so  much  that 
we  forgot  that  there  were  any  other  U.  S.  C.  men  on 
the  field.  He  is  a  ball  'totin  fool.  Aside  from  Hibbs,  the 
Trojan  tackle,  it  is  doubtful  if  any  other  U.  S.  C.  backfield 
man  got  his  hands  on  the  ball.  Drury  is  a  one  man  back- 
field  and  a  mighty  good  one. 

Yet  Stanford  is  not  without  her  heroes.  Here  is  where 
the  fiction  part  of  the  story  creeps  in.  Herbie  Fleish- 
hacker,  a  second  string  back,  was  rushed  into  the  fray  at 
the  "crucial"  moment  and  won  the  game  for  the  Sons  of 
Stanford  Red.  Let  it  be  said  that  the  way  Herbie  smashed 
that  line  was  far  from  fiction.  Seven  yards  on  the  first 
play,  seven  more  on  the  next,  Herbie  is  held  for  no  gain. 
One  yard  to  go  for  first  down  and  Fleishhacker  makes  it. 
About  one-half  minute  to  play  and  six  yards  to  touch- 
down. The  fine  Italian  hand  of  "Pop"  Warner  is  now  seen 
as  he  sends  in  another  plunging  back  in  Patchett,  but 
Herbie  turns  and  passes  to  Vicenti  who  falls  over  the' 
goal  line  for  a  touchdown.  Maybe  that  was  "Pop's" 
strategy.    Maybe  it  wasn't.    But  il  sure  worked  well. 

At  last  Stanford  seems  to  be  on  the  way.  They  have 
improved  immensely  since  the  St.  Mary's  game.  This 
week  they  journey  up  to  Portland  to  play  the  Oregon 
Aggies.  This  should  prove  a  close  game,  too,  for  the 
U.  S.  C.  won  from  the  Aggies  only  by  the  score  of  13 
to  12. 

While  the  fireworks  were  taking  place  down  at  "The 
Farm,"  the  California  Bears  were  on  a  little  week-end 
party  up  at  Portland  playing  the  University  of  Oregon. 
The  Bears  had  a  very  pleasant  and  profitable  time,  win- 
ning the  game  16  to  0.  This  was  the  first  game  in  the 
conference  for  the  Bears  and  they  are  off  to  a  good  start. 
The  game  was  a  whole  lot  closer  than  the  score  would 
indicate.  On  two  occasions  the  Webfeet  had  the  ball  with- 
in scoring  distance  but  the  Cal.  line  held  and  the  Ducks 
had  to  be  content  with  a  goose  egg. 

During  the  game,  however,  some  of  the  California  men 
had  the  opportunity  to  further  display  their  worth. 
Phillips,  the  Cal.  end,  showed  the  natives  how  that  posi- 
tion should  be  played.  Benny  Lorn  played  a  bang-up  game 
running,  passing  and  kicking. 

This  week  over  at  the  California  stadium  the  Bears 
take  on  the  Olympic  Club.  The  Olympic  Club  is  conduct- 
ing a  post  graduate  course  in  football  for  All-Americans, 
so  the  game  should  be  a  tough  hurdle  for  "Nibs"  Price  to 
get  over.  If  he  can  survive  the  game  with  few  injuries 
his  team  will  be  in  good  shape  for  the  following  week 
down  at  Los  Angeles  when  the  Bears  tackle  the  U.  S.  C. 
Trojans.  If  the  Bears  can  stop  "Cowboy"  Kutsch  and 
Kaer  of  the  Olympic  Club  team  they  will  have  more  than 
an  even  chance  of  stopping  Drury  of  the  Trojans. 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


}VSRAKyTfiE>\£ 


By  Florence  deLong 

BALLYHOO,  by  Beth  Brown;  Lincoln  MacVeach,  The 

Dial  Press ;  $2.50. 

This  is  not  a  carnival  of  merrymaking  for  the  par- 
ticipants— that  joyous  festival  with  adventure  lurking 
round  the  corner,  with  mischief  in  the  glance  and  mystery 
in  the  air.  It  is  a  story  of  a  carnival — a  band  of  entertain- 
ers who  have  had  their  adventure,  who  have  delved  into 
the  mysteries  and  have  learned  of  the  michief  that  can 
be  done.  A  poor,  forlorn  but  brave  little  band,  living  from 
hand  to  mouth,  traveling  uncomfortably  from  town  to 
town,  making  the  most  of  what  life  has  left  them,  giving 
the  most  of  the  life  that  is  left  them,  and  taking  the  most 
they  can  from  the  life  that  watches  them. 

French  Stella  with  her  thousand  and  one  superstitions ; 
Dan  the  barker;  Chicago  Pete,  the  "heavy";  the  dancing 
girls;  Nick,  the  accordian  player,  and  Mimi  the  monkey, 
are  only  a  few  of  the  new-found  friends  Virginia  Red- 
field-Pendleton  finds  when  she  joins  them  on  the  lot  and 
earns  from  them  the  sobriquet  of  "Queenie" — and  with 
them,  as  Queenie,  she  dances  her  way  on  through  joy  and 
sorrow,  paydays  and  poverty,  heat  and  cold  and  wind  and 
rain,  dancing,  through  the  restless  talent  bequeathed  her 
by  her  will-o-the-wisp  mother,  those  sixteen  years  of 
repression  out  of  her  system.  She  becomes  one  of 
them  but  not  with  them.  She  learns  the  sorrows  and  dis- 
illusionment that  is  theirs.  The  poor  miserable  incom- 
petents— most  of  them — clinging  now  to  the  lowest  rung 
of  the  ladder  of  success  and  fearful  of  falling  off.  Look- 
ing down  always,  not  up — for  lack  of  ambition  and  lack  of 
endeavor  have  made  them  what  they  are. 

It  is  a  story  of  life — hard  and  stern,  and  of  inspiration 
— glorious  and  worth  while;  of  laughter  and  tears  and 
deadly  fear.  The  author,  Beth  Brown,  having  joined  such 
a  carnival  for  the  purpose  of  writing  this  book,  has  shown 
with  keen  insight  her  clever  analysis  of  the  characters 
which  go  to  make  up  "Ballyhoo" 


life  in  atonement.  Instead  of  pursuing  her  heretofore 
careless,  selfish  existence  she  flays  a  dormant  conscience 
into  action,  puts  a  padlock  on  her  heart,  and  makes  a 
supreme  martyr  of  herself. 

But  the  pendulum  of  fate  having  swung  excitedly  from 
one  extreme  to  the  other,  now  settles  down  to  normal; 
and  how  Johnny  Century  finds  herself  and  her  future 
happiness  is  a  story  well  told,  and  will  be  enjoyed  by  all 
who  appreciate  the  vigorous  style  and  keen  character 
analysis  of  the  author. 


THE  HOUSE  OF  FULFILLMENT,  by   L.  Adams  Beck; 

Cosmopolitan  Book  Corporation:  #2.50. 

Primarily  an  introduction  into  the  study  of  Buddhism. 
A  love  theme  is  woven  into  the  composition,  but  the 
motif  itself  is  a  song  of  the  joy  that  comes  with  com- 
plete understanding  of  one  of  the  oldest  religious  of  the 
world.  Not  a  bigoted  nor  an  ungenerous  religion,  but  one 
which  teaches  that  perfection  in  all  things  can  lie  ap- 
preciated through  perfect  love  and  true  comprehension. 

Cardonald,  who  is  struggling  futilely  in  a  worldly  effort 
to  forget  past  sins,  is  shown  the  way  to  true  repentance 
and  ultimate  peace  and  happiness  through  his  successful 
efforts  to  appreciate  the  teachings  of  pure  Buddhism. 

When  the  inquiring  reader  discovers  that  L.  Adams 
Beck  is  another  name  for  E.  Harrington,  he  may  he  as- 
sured that  the  book  is  worth  while.  The  descriptions  are 
Interesting — the  scones  being  laid  in  the  mystical  country 
of  India— hut  the  latter  half  of  the  hook  does  not  seem 
to  he  built  on  the  same  firm  foundation  as  the  first. 


Judges  Upheld  by  Bar  Association 

An  appeal  to  the  voters  of  San  Francisco  has  been  sent 
out  this  week  from  the  San  Francisco  Bar  Association  to 
the  effect  that  the  public  should  retain  Judge  Lile  T. 
Jacks,  incumbent,  and  elect  Leo  A.  Murasky,  for  police 
judges. 

The  association  goes  on  to  say  that  it  asks  nothing  from 
its  candidates  for  judicial  positions  except  that  they  ren- 
der their  decisions  justly,  impartially  and  without  bias  or 
favor.  Its  only  interest  is  in  securing  able  and  upright 
judges  for  its  bench.  While  no  pledge  has  been  enacted 
from  its  candidates,  neither  has  any  subscription  been 
solicited  or  received  from  them  toward  the  campaign 
fund. 

But  the  members  of  the  association  feel  that  they  are 
better  able  to  judge  as  to  the  qualifications  of  candidates 
than  the  general  public,  and  they  unhesitatingly  recom- 
mend both  of  these  men  for  the  positions  for  which  they 
are  aiming. 

Judge  Jacks  was  drafted  by  the  Bar  Association  as  its 
candidate  in  the  recall  election  of  some  years  ago.  He 
was  elected  and  by  re-election  has  filled  this  position  on 
the  bench  ever  since.  During  his  incumbency,  no  breath 
of  scandal  has  ever  come  from  his  courtroom.  At  the  end 
of  his  years  of  incumbency  he  remains  the  same  honor- 
able gentleman  that  he  was  when  first  elected.  The  public 
should  recognize  and  reward  the  faithful  servant  when 
such  a  one  is  found. 

The  committee  of  the  Bar  Association  appointed  to 
consider  candidates  for  the  position  of  police  judges,  in 
its  report,  endorsed  Judge  Jacks  alone.  Mr.  .Murasky  was 
not  then  a  candidate.  His  name  was  placed  upon  the  as- 
sociation ballot  upon  the  petition  of  more  than  fifty  fel- 
low members  of  the  association.  He  received  the  vote  of 
hundreds  of  his  fellow  attorneys,  testifying  to  the  esteem 
in  which  he  is  held.  His  education,  legal  training,  af- 
filiations and  associations  eminently  qualify  him  for  his 
position. 


Vote  for . . . 

NORMAN  D. 

COOK 

for 

District  Attorney 


COME  TO  MY  HOUSE,  by  Arthur  Somers  Roche;  The 

Century  Co.:  #2.00. 

A   modern   flapper   falls   for  a   moment's   fascination. 
keeps  a  midnight  tryst  and  spends  the  next  year  of  her 


Born  al  Hnlli«ter.  Calif..  Hot.  B.  1  "0 :  cam*  to  San  Franer«<- 
entirely  «elf-made;  a  man  of  utrenrth  and  letral  ahilily :  rradsate  from 
Kent  La-  School  and  Ha.  line?  Collere  of  the  La-  I  CI :  *e*n  an 
instructor  in  law  pant  15  jtar,:  had  2t  yean'  ceneral  practice  of  the  law; 
herame  a  candidate  at  request  of  many  ptjMie-apirite-  citiien«:  fret  f rat- 
political  entanglement*. 

HE   IS  UIA!  II  fj 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Proprietor 


PHONE   GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  AH   Popular   Brands   Eastern   and   Western   Oils 

New  Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Francisco.   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 
St.    George   Garage.    410    Bush    St.  Monarch    Garage.    1361    Bu 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 


1619  Pine  Street 


Phone  Graystone  2603 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization   for   Lockheed    Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL     PIPE.    TANKS.    CULVERTS.    PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco,   Calif.  Los   Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


Phone  Franklin  4191.  Day;  3985.  Night 


Satisfaction   Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan — Proprietors — L.   M.   Nickerson 

It    is   not  always  that  the  old   and   larger  establishments   do   the   best   work. 

We   have  just  started   in   a   small   place   and   pride   ourselves  as   being 

experts   in   our   line.     Our    customers   always    "stick." 
TRANSMISSION  AND  MOTOR  —  CLEANING  —  TOP   DRESSING 


Petrol  Paragraphs 

By  E.  V.  WELLER 
National  Automobile  Club 

The  California  Redwood  Park,  otherwise  known  as  the 
Big  Basin,  a  basin-shaped  tract  of  approximately  3800 
acres,  mainly  of  virgin  redwood,  is  a  very  popular  tour- 
ing objective  for  week-end  trips  at  this  time  of  the  year. 

There  are  two  main  routes  by  which  to  reach  this  park 
— one  via  Saratoga  and  over  the  summit,  and  the  other 
via  the  Los  Gatos-Santa  Cruz  highway  to  the  Scott  Valley 
school,  thence  to  Felton  and  the  Big  Basin. 

Going  via  Saratoga,  pavement  will  be  encountered  to 
this  point,  thence  excellent  gravel  road  to  Congress 
Springs  and  a  couple  of  miles  beyond.  From  this  point  to 
the  Santa  Cruz  county  line,  near  the  summit,  is  a  rough 
gravel  road.  The  road  is  narrow  in  places,  winding  and 
steep,  but  can  be  negotiated  without  difficulty  by  an  ex- 
perienced driver.  From  the  county  line  down  into  the 
park  is  an  exceptionally  good  graded  dirt  road,  wide 
enough  at  all  places  for  two  cars  to  pass. 

Overnight  accommodations  are  still  available  at  the 
park  and  will  be  as  long  as  the  weather  permits,  which 
will  probably  be  about  the  first  of  November.  Camping 
conditions  in  the  Park  are  ideal  at  this  time,  and  no 
charges  are  made. 

In  taking  the  second  outlined  route,  pavement  will  be 
encountered  to  the  Scott  Valley  school.  At  this  point  turn 
right  over  one  and  one-half  miles  of  pavement,  just  com- 
pleted this  summer,  thence  fair  graded  dirt  road  to  Fel- 
ton, at  which  point  pavement  is  encountered  and  con- 
tinues to  Boulder  Creek.  From  Boulder  Creek  into  the 
park  is  a  gravel  road.  This  is  an  exceptionally  good  road, 
having  been  oiled  during  the  latter  part  of  the  season,  the 
road  is  wide ;  grades  easy ;  turns  well  banked — all  afford- 
ing excellent  traveling  conditions. 

More  than  89  per  cent  of  the  4613  automobiles  insured 
in  conference  companies,  stolen  in  California  in  the  last 
fiscal  year  were  recovered  by  the  Theft  Bureau  of  the 
Pacific  Coast  Automobile  Underwriters  Conference,  ac-; 
cording  to  the  tenth  annual  report  of  the  bureau  made 
public  recently. 

According  to  the  figures  compiled  by  W.  E.  Schoppe, 
superintendent  of  the  bureau,  4613  cars  were  stolen  last 
year  and  of  this  number  4029  were  recovered  by  the 
bureau.  The  outstanding  achievement  of  the  agents  of 
the  bureau  was  the  tracking  down  of  the  Empie  gang  in 
Portland  and  the  recovery  of  103  stolen  machines.  An- 
other important  event  was  the  recovery  of  37  cars  in  con- 
nection with  the  arrest  of  the  Krug-Depew  gang  in  Los 
Angeles. 

The  day  will  come  when  metropolitan  motorists,  like 
gophers,  will  snatch  their  only  glimpse  of  daylight  as 
they  dive  from  one  automobile  tunnel  to  another,  predicts 
an  eastern  traffic  student. 


The  new  service  guide  for  use  during  the  fall  and  winter 
has  been  mailed  to  all  members  of  the  National  Automo- 
bile Club.  Replacing  all  previous  issues  of  the  service 
guide,  it  contains  the  latest  information  for  securing 
Free  Emergency  Road  Service. 

If  you  will  familiarize  yourself  with  the  service  to 
which  you  are  entitled,  you  will  never  be  without  knowl- 
edge as  to  just  how  to  obtain  help.  Always  call  the  near- 
est unit — no  matter  in  what  direction  you  are  traveling. 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


From  Brighter  Pens  Than  Ours 

A  market  report  says  that  calves  are  higher.  We  didn't 
suppose  they  were  higher  but  just  more  visible. 

— American  Lumberman  (Chicago). 


Under  the  laws  of  this  country  a  man  is  innocent  until 
he  is  proved  guilty.    Then  he  is  usually  insane. 

— Dallas  News. 


According  to  the  wet  moralists,   America  is  another 
country  that  has  been  dried  and  found  wanting. 

— Norfolk  Virginian-Pilot. 


The  prize  optimist  of  the  year  is  the  statistician  who 
says  one  American  in  each  five  knows  how  to  drive  a  car. 

— Manila  Bulletin. 


The  man  with  the  hoe  doesn't  get  nearly  so  far  these 
days  as  the  man  with  the  hokum. — Beloit  News. 
*     *     * 

Commander  Savage,  of  the  American  Legion,  said  in 
Paris:  "It  is  a  splendid  sight  to  see  Europe  at  peace." 
It  isn't,  but  it  would  be. — American  Lumberman. 


"I  do  not  choose  to  run  in  1928,"  is  a  small  sign  painted 
Dn  the  back  of  an  old  Ford. 

*  *     * 

Richardson — I  don't  know  what  to  do — buy  a  car  or  a 
house. 

Bobberton — Simple.    Buy  a  house  and  mortage  it  to 
cl  the  car.   Then  you'll  have  both. — Answers. 

*  *     * 

"Why  did  that  cop  make  you  move  your  car  away  from 
he  horse?" 
"He  almost  arrested  me  for  parking  near  a  plug." 

— Rutgers  Chanticleer. 

*  *     * 

He — The  weather  always  affects  me:   when  the  air's 
nild,  I  feel  mild;  when  it's  brisk,  I  feel  brisk;  when  it's — 
She — How  balmy  t he  air  is  tonight! 

*  *     * 

Guest — Who  is  that  awful-looking  frump  over  there? 

Host — Why,  that's  my  wife. 

Guest — Oh — er — lieu'  pardon,  my  mistake. 

Host  (sadly) — No,  no — mine. 

*  *     * 

"You  should  not  drink  so  much  brandy.  It  will  kill 
rou." 

"Brandy  once  saved  my  life." 

"How?" 

"1  was  digging  a  well  and  came  up  to  get  a  drink  when 
:he  well  fell  in." — Kasper,  Stockholm. 

*  »     * 

Workmen  formed  an  archway  of  picks  at  a  road- 
nender's  wedding.  The  bridegroom  was  rather  nervous, 
fearing  a  whistle  might   sound  at  a  critical  moment. 

— London  Opinion. 
Maisie — She  said  I  was  a  heart  breaker. 
Marie — Rut  she  didn't  mean  it.  dear. 
Maisie — I   know;  that's  what   makes  me  so  angry. 

— Everybody's  Weekly. 

*  *     * 

The  best  way  for  a  girl  to  keep  a  man  at  a  distance  is 
:or  her  to  chase  him. — Judge. 


fo 


new 


FRANKLIN 

Airman 


—a  better 

car 
—is 

built 

—the 

Franklin 
—Airman 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN   NESS  AVE 

San  Francisco 

2800  BROADWAY 

Oakland 


C4 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

Thomas  A.  Edison,  dean  of  electri- 
cal inventors,  will  be  the  featured 
speaker  during  the  anniversary  pro- 
gram of  the  electric  lamp  which  will 
be  broadcast  over  the  nation  wide  net- 
work of  the  National  Broadcasting 
Company  from  New  York  on  October 
21  from  7  to  7:40  p.  m.  From  7:40  to 
8  p.  m.  members  of  the  Pacific  Coast 
Network  will  have  individual  pro- 
grams featuring  a  local  official  of  the 
General  Electric.  This  program  is 
sponsored  by  the  General  Electric 
Company. 

****** 

Another  of  the  "Great  Moments  of 
History"  series  will  be  broadcast  over 
the  Pacific  Coast  Network  of  the  Na- 
tional Broadcasting  Company  on  Sun- 
day evening  October  23  from  9  to  10 
p.  m. 

The  story  of  the  flag  has  been  se- 
lected for  presentation.  The  early  his- 
tory of  the  new  republic  is  given  in 
dialogue  form.  How  the  first  flag 
was  made  by  Betsy  Ross  and  the  nu- 
merous difficulties  attendant  with  its 
completion  will  be  retold. 

Early  American  characters  such  as 
George  Washington  and  others  will 
be  brought  to  life  by  their  conversa- 
tion during  the  making  of  the  first 
flag. 

Also,  do  not  use  an  acid  type  "B" 
eliminator  too  close  to  your  set.  It 
is  advisable  to  keep  same  at  least  four 
feet  away. 

The  Pacific  division  of  the  National 
Broadcasting  Company  will  present 
the  grand  opera  "Aida"  Monday  eve- 
ning October  23  from  8  to  9  p.  m.  The 
entire  production  of  Verdi's  opera 
will  be  under  the  direction  of  Max 
Dolin. 


Don't  turn  rheostats  any  further 
than  necessary  or  you  will  shorten 
life  of  tubes. 

Don't  depend  upon  the  brightness 
of  your  tubes  for  an  "A"  battery 
test,  but  use  a  hydrometer. 

if:     *     *     $     *     $ 

Eveready  hour  under  the  sponsor- 
ship of  the  National  Carbon  company, 
again  brings  the  "Rounders"  under 
the  direction  of  Dudley  Chambers  to 
radio  listeners  of  the  Pacific  Coast 
Network  on  Tuesday  evening,  Octo- 
ber 25,  from  9  to  10  p.  m. 
****** 

Don't  expect  full  efficiency  from 
your  aerial  without  well-insulated 
lead-in,  as  your  aerial  is  only  as  good 
as  the  poorest  point. 

"Whirligigs  of  Life"  by  0.  Henry 
has  been  selected  as  the  retold  tale  for 
Wednesday  evening,  October  26,  to  be 
presented  by  the  National  Players 
under  the  direction  of  William  Rainey 
over  the  Pacific  Coast  Network  from 
9  to  10  p.  m. 

Don't  expect  a  steam  radiator  to 
always  serve  as  a  first  class  ground 

connection. 

****** 

"An  Hour  in  Memory  Lane,"  which 
will  be  broadcast  over  the  Pacific 
Coast  Network  on  Friday  evening 
from  10  to  11  p.  m.,  October  28,  will 
carry  the  listeners  back  to  the  gay 
nineties,  the  days  of  the  song  and 
dance  artists. 

****** 

The  regular  Saturday  night  review 
of  the  week's  program  will  be  pre- 
sented over  the  Pacific  Coast  Network 
between  8  and  9  p.  m.,  October  29. 
Bits  of  the  opera,  the  drama  and  the 
musical  offerings  of  the  week  will  be 
offered. 


Programs  for  Next  Week 


KFRC— DON    LEE 
SAN    FRANCISCO — 154 


The  Scapegoat — Teacher:  "I  shall 
not  keep  you  after  school,  Johnnie. 
You  may  go  home  now." 

Johnnie:  "I  don't  want  ter  go  home. 
There's  a  baby  just  come  to  our 
house." 

Teacher:  "You  ought  to  be  glad, 
Johnnie.   A  dear  little  baby — " 

Johnnie  (vehemently)  :  "I  ain't 
glad;  pa'll  blame  me — he  blames  me 
for  everything. 

— Lippincott's  Magazine. 
*     *     * 

The  Difficult  Season — Local  ad : 
Wanted  a  salesgirl ;  must  be  respect- 
able, till  after  Christmas. 

— Lehigh  Burr. 


Sunday.  October  23 
12  noon  to  1  :U0  p. 
5:00  to  6:00  p.  m. 
6:00  to  6:30  p.  m.- 
6:30  to  7:30  p.  m.- 
8:30  to  10:30  p.  m. 


m. — Church    service. 
—Organ    recital. 
Talk. 

-Twilight  recital. 
Walter  Krausgrill's  Orchestra. 


Monday,  October  24 

"i  :00  tu  8  :00  a.  m. — Seal  Rock  program. 
8:00  to  9:00  a.   m. — Musical  program. 
10:00    to    11:00  a.   m. — Musical    program. 
11:00  to  11:30  a.  m. — Household  hints. 
11 :30    to    12  :00    noon — Amateur    tryouts. 
12:00  to   1:00  p.  m. — Sherman,  Clay  program. 
4:30  to  5:30  p.   m. — Organ  recital. 
5:30  to  6:00  p.  m. — Mac  and  his  gang. 

6  :00  to  6  :20  p,  m.— Joe  Mendel  and  Pep  Band. 

6:20  to  6:30   p.   m. — Stage  and  screen,  police  reports. 
6:30  to  7:30  p.  m. — The  Cecilians. 
8:00   to   10:00    p.   m. — Blue   Monday  Jamboree. 
10:00   to   12:00   p.   m. — Mark  Hopkins   Orchestra. 
Tuesday,  October  25 

7  :iti)    tu   8  :0u   p.    m.— Seal    Rock    program. 
8:00    to    9:00    a.    m. — Musical    program. 
10:00  to  11:00  a.   m.— Musical  program. 
11:00   to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.  m.  to   12:00  noon — Amateur  tryout  program. 

12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 

4  :30    to    5  :30    p.    m. — Organ    recital. 

5:30    to   6:20    p.   m. — Mac  and    his   gang. 

6:20    to   6:30    p.    m. — Stage  and   screen. 

6:30  to  7:30  p.  m.—  The  Cecilians. 

8:00  to  8:30  p.  m.— KFRC  Radio  Movie  Club. 

8:30  to  9:30  p.  m. — Walter  Krausgrill's  orchestra. 

9:30  to  12:00  p.  m. — Mark  Hopkins  Dance  Orchestra. 

Wednesday,  October  26 

7:00   to  8:00   p.   m. — Seal   Rock   program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00   to    11:00   a.   m. — Musical    program. 

11:00   to    11:30  a.    m.— Household    hints. 

11:30  to   12:00  noon— Amateur  tryout  period. 

12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 

4:30   to  5:30  p.  m.— Organ   recital. 

5:30   to   6:20    p.   m. — Mac  and    his    gang. 

6  :20  to  6  :30  p.   m.— Stage  and  screen. 

6:30  to  7:30  p.  m. — The  Cecilians. 

8:00   to  9:00   p.   m. — Maxwell    House  Coffee   program. 

9:00  to  10:00  p.  m. — KFRC  Ensemble  and  soloists. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchestra, 

Thursday.  October  27 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11  :00  a.  m. — Musical  program. 

11:00   to    11:30  a.    m. — Doings   of   Dorothy. 

11:30  to  12:00  noon— Amateur  tryouts. 

12:00  to   1:00  p.  m. — Sherman.  Clay  program. 

4:30  to  5:30  p.  m. — Organ  recital. 

5:30    to    6:20    p.    m. — Mac    and    his    Gang. 

6:20  to  6:30  p.  m. — Madame  Marie's  beauty  talk. 

6:30  to  6:50  p.  m. — The  Cecilians. 

6:50  to  7:00  p.  m. — Stage  and  screen. 

7:00  to  7:30  p.  m. — The  Cecilians. 

8:00  to  9:00  p.  m.— Mona  Motor  Oil  Co. 

9:00  to  10:00  p.   m. — Program  and  songs. 

10:00  to  12:00  p.   m. — Mark  Hopkins  dance  orchestra. 

Friday,   Octoher  28 

7:00  to  8:00   p.   m. — Seal   Rock   program. 

8:00  to  9:00  p.  m.— Musical   program. 

10:00    to    11:00   a.   m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11:30    to    12:00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman,  Clay  program. 

3:30  to  4:30   p.  m. —Student  hour. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30  to  6:20  p.  m. — Mac  and  his  gang. 

6:20   to  6:30  p.   m.— Stage  and  screen. 

6:30  to  7:30  p.  m. — The  Cecilians. 

8:00  to  9:00   p.  m. — Musical   Educational  Series. 

9:00  to  10:00  p.  m. — Walter  Krausgrill's  Orchestra. 

10:00  to  12:00  p.   m.— Mark  Hopkins  dance  orchestra. 

Saturday,  October  29 

7:00   to  8:00  a.   m. — Seal    Rock  program. 

8:00   to  9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00   to    11:45  a.    m. — Amateur  tryouts. 

11:45     to     12:00    noon— Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 
4:00    to    5:30    p.   m.- — Hotel    Mark    Hopkins    Orchestra. 
5:30   to    6:20    p.    m. — Mac  and   hiB   gang. 
6:20   to  6:30  p.  m. — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 
8:00    to    12:00    p.   m. — Mark    Hopkins    dance   orchestra. 

KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 
Sunday.  October  23 
11:00    a.    m. — Church    services. 
7:45   p.    m. — Church  services. 
Monday.  October  24 

7:00  to   8:00  a.   m. — Golden   Gate  Crier. 
8:00  a.    m. — Correct  time. 
12:30  to  2:00  p.  m.—  Clift  Concert  Trio. 
5:30  to  fi:30  p.    m. — Golden   Gate  Crier. 
6:30    to    7:00    p.    m. — Prize    package    period. 
7:00   to  7:30  p.   m. — Clift  Concert  Trio. 
8:00  to   10:00  p.  m. — Studio  program. 
10:00    to    11:00    p.    m. — The  Golden    Gate   Amphiona. 
11:00   p.    m. — Correct  time. 


October  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Tuesday,   October  25 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8:00    a.    m. — Correct   time. 

10:30    to    10:45    a.    m—  Diet    and    health    talk. 

12:30    to   2:00    p.    m—  Clift    Hotel    Concert  Trio. 

4:00  to  5:00  p.  m. — Studio  program . 

6:30  to  7:00  p.  m. — Golden  Gate  Crier. 

7:00   to  7:15  p.  m. — "Magazine  on  the  Air." 

7:15   to  7:30   p.   m.—  Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m. — Studio    program. 

10  :00   p.    m. — Correct  time. 

Wednesday.  October  26 

7:00    to   8:00   a.    m. — Golden    Gate    Crier. 

8:00    a.    m. — Correct   time. 

12:30   to   2:00    p.    m.— Clift   Hotel    Concert    Trio. 

5:30    to    7:00    p.    m.— Golden    Gate   Crier. 

7:00  to  7:30   p.   m.— Clift   Hotel    Concert  Trio. 

8:00   to    10:00    p.    m. — Studio    program. 

Thursday,  October  27 

7:00  to  8:00  a.   m.—  Golden   Gate  Crier. 

8:00  a.  m. — Correct  time. 

12:30  to  2:00  p.   m. — Clift  Hotel   Concert  Trio. 

5:30   to   7:00  p.   m. — Golden  Gate  Crier. 

7:00    to    7:30    p.    m.— Clift    Hotel    Concert    Trio. 

8:00    to    9:00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
9:00  to   10:00   p.   m. — The  Clarion  Trio. 
Friday,  October  28 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 
8:00    a.    m. — Correct    time. 
10:30   to    10:45  a.  m. — Diet  and  health  talk. 
12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
5:30  to  7:00  p.   m.— Golden   Gate   Crier. 
7  :00  to   7  :30  p.  m.— Clift  Hotel    Concert  Trio. 
8:00  to    9:00    p.   m. — Studio   program. 
9:00  to  10:00  p.   m.--KYA  artists. 
10:00    p.    m. — Correct  time. 
Saturday,  October  29 
7:00    to    8:00    a.    m.— Golden    Gate    Crier. 

:00    a.    m. — Correct    time. 
12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
5:30   to  7:00  p.  m. — Golden   Gate  Crier. 
7:00  to   7:30   p.   m.—  Clift  Hotel    Concert  Trio. 
8:00  to  10:00  p.   m. — Studio  program. 
10:00    p.    m. — Correct   time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 
SAN    FRANCISCO— 422 

Sunday,  October  23 

9:46  to  10:30  a.  m. — Church  serviceB. 

6:00    to   6:00   p.  m.— Twilight  hour. 

6:00  to  6  :30  p.  m.— StateB    Restaurant   orchestra. 

D  to  8:30  p.  m. — Palace  Hotel  concert  orchestra. 

0   to  9:00   p.   m. — Organ    recital. 
9:00  to  10:00  p.m. — Fairmont  Hotel  concert  orchestra. 
Monday,  October  24 

6  :45.  7  :15  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 
11:30   to    12:60   p.    m. — Kane's   Hawaiians. 

12  noon— Time  signals.   Scripture   reading. 

1:00  to  2:00  p.  m.— Organ  recital. 

1:15  p.  m. — Stock  market  quotations. 

8:30  to  5:30  p.  m. — Organ  recital. 

5:00  to  6:00  p.    m. — Children's   hour. 

6:00  to  6:30  p.  m.— Ye   Towne   Cryer  service. 

6:80  to  7:00  p.  m. — Organ  recital. 

7:0(1  to  7:15  p.  m. — Lamplight  hour  and  book   review. 

7:15   to  7:30  p.  m. — Book  review. 

7  :Sfl  to  8  :00  p.  m.— DX. 

5  ;O0  in  9:00  p.  m. — National  Broadcasting  Company. 
9:00  to  10:00  p.  m. — International  music. 

10  :00  p.  m.  to  12  midnight— KPO's    variety    hour. 
Tuesday,   October  25 

6:45,  7  :16  and  7:45  a.  m. — Health    exercises. 
8:00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 

10  :00  to  10  :30  a.  m.— Domestic   economist. 
10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 
11:80  to   12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture   reading. 

1  (00   in   2:00  p.  m.— Organ   recital. 

1:15  i».  m. — Stock  quotations. 

H:'M)   i,.  ,ri  :00  p.  m. — Organ  recital. 

5:00  lo  6l00  p.  m.— Children's  hour. 

6:00  to  6:30  p.  m.      Ye    Towne    Cryer  service. 

fi:."in  lo  7:30  p.  m. — States   Restaurant  orchestra. 

7:30  to  8:00  p.  m.— DX. 

00   to  9:on  P.  m. — Studio  program. 
9:00  to  11:00  p.  m. —National   Broadcasting  Company. 
Wednesday,   October  26 

6  :46,  7  :15  and  7  :45  a.  m.  — Health    exercises. 
8:00  to  9  :00  a.  m.— Sperry   Flour  happy   hour. 
10:30  to  10  :45  a.  m. — Ye   Town.'   Cryer   service. 

11  ::t0  to  12:50  p.  m. — Kane's  Hawaiians, 

i     noon     Time  signals.    Scripture   reading. 
1  :00   to   2  :00   p.   m. — Organ    recital. 
1:15  p.  m. --Stock  quotations. 
8:30  to  5:00  p.   m. —  Organ  recital. 
6:00  to  6:00  p.  m. — Children's  hour. 

o6:9Qp   m.     Ye   Town.?   rrver  service. 
ItSQ  in   7:00  p.  ni. — Organ   recital. 

7  :00  to  7  :80  p.   m.— Athletics. 
:30  to  S  :flO  p.  m.— DX. 

•>    9:00    p.    m.— Atwater    Kent     Artists. 

10:00   p.   m. — National   Broadcasting   Company. 
■    1100    p.    m. — Palace   Hotel    dance  orchestra. 
Thursday.  Ocloher  27 

:15  and  i  :(S  a.  m.      Health    .-v.rrises. 

mi       Sprrry    Flour   happy    hour. 
10:00  to  10  :30  a.  m, — Domestic    economist- 
10:30  to  10:46  a.  m.      Ye    Town*    Cryer    -.rvice. 
m.-   Kane's    Hawaiians. 
ii*   signals.    Scrtpture    reading. 
nrgan  recital. 


1:15  p.  m. — Stock  quotations. 

3:30  to  5:00  p.  m— Organ  recital. 

5:00  to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6:30  to  7:00  p.  m. — Organ  recital. 

7:00  to  7:30  p.  m.— Athletics. 

7:30  to  8:00  p.  m.— DX. 

8:00  to  9:00  p.  m. — Chickering  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday,  October  28 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

10:45  a.  m. — Ninon,  fashion  critic. 

11:30   a.    m.    to    12:45    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1 :30  to  2  :00  p.  m.— Organ  recital. 

4  :00  to  5  :00  p.   m. — Organ  recital. 

5:00  to  6:00   p.   m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye    Town"   Cryer  service. 

6  :30  to  7  :00  p.  m. — States   Restaurant  orchestra. 
7:00  to  7:30  p.  m. — Sports-on-the-air. 

7  :30  to  S  :00  p.  m.— DX. 

8:00  to  9:00  p.  m. — Program,  the  Calpet  orchestra. 
9:00    to    11:00    p.  m.— National  Broadcasting  Company. 
Saturday,   October  29 
6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic   economist. 

10  :30  to  10:46  a.  m. — Ye  Towne  Cryer  service. 
11:30  to  12:50  p.  m.— Kane's  Hawaiians. 

12  noon — Time  signals.    Scripture   reading. 

1 :15    p.    m. — Stock    market   quotations. 

1:00  to  2:00  p.   m.— Organ  recital. 

2:15  p.  m.—  Football. 

5:00  to  6:00  p.   m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6  :80  to  7  :00  p.  m.— States   Restaurant  orchestra. 
7:30  to  8:00  p.  m.— DX. 

8:00  to  9:00   p.   m. — National   Broadcasting   Company. 

9:00   to   11:00   p.  m.— KPO   Dance  Orchestra. 

11:00  to   12:00  p.   m. — Palace  Hotel   Dance  Orchestra. 

KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 
Sunday,  October  23 

12  :3I)  to  1  :30  p.  m.— Organ   recital. 

7  :60    i"   9  :00    p.    m. — Church   services. 

9:00  to  10:00  p.  m.— Laura    Ellen   Windsor   and    pupils. 

10:00  to  12:00  p.  m. — Clyde  Cooper's  orchestra. 

Monday.  October  24 

8:20    to    10:27    a.    m. — Breakfast    program. 

10:27  to  10:30  a.  m. — U.    S.    weather   reports. 

10:30    to    11:00    a.    m.— Fashion     hinls. 

11  :00  to  12  :00  m.— Organ   recital. 

12  :00  to  1  :00  p.  m.— Luncheon    program. 

4  :00  to  5:00  p.  m. — KFWI  tea   party. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

6  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour   concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  :15  to  7  :30  p.  m.— Advertising   talk. 

8:00  to   9:00    p.    m.— Clyde  Cooper's   orchestra. 
9:00  to  9:30  p.  m. — Geo.  Taylor  and  Clem  Kennedy. 

9  :30  to  10  :00  p.  m.— Darneille   Sisters. 
10:00  p.m. — Weather  and   police  reports. 

10  :03  to  12  :00  p.  m. — Clyde    Cooper's    Roof  Garden    or- 
chestra. 

Tuesday.   October  2.i 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8  :-"    to    10:27    a.    m. — Breakfast    program. 
10  :27  to  10:30  a.  m. — U.    S.    weather   reports. 
10:30  to  11 :00  a.  m.— Beauty  hints. 

12  :00  to  12  :30  p.  m. — Musical    luncheon    program. 

12  :80  to  1 :00  p.  m. — Organ   recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1 :30  to  2  :00  p.  m.— Cowell    Dein.    piano  and   banjo. 

5  :00  to  5  :30  p.  m. — Construction    reports. 

6  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :16  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15  to  7  :30  p.  m.— KFWI  Builders   of   Progress  Club. 

8  :00  to  9  :00  p.  m. — Clyde  Cooper's  orchestra. 

9  :00  to  10  :00  p.  m. — Barnes    Vaudeville    Agency. 
10:00  p.m. — Weather  and   police  reports. 
10:03  to  11 :00  p.  m. — Clyde  Cooper's   orchestra. 

o  12  :00  p.  m.— Zezz  Blacks  mysterious  hour. 
Wednesday.  October  26 

7  :00.  7  :30  and  8  :00  a.  m. —Health    exercises. 
to    10:27    a.    m. — Breakfast    program. 

10  :27  to  10  :30  a.  m. — U.    S.    weather    reports. 
10:30  to  11 :00  a.  m. — Cynthia    Grey's    column. 

11  :00  to  12.00  m.— Organ   recital. 

!  2  :3Q  p.  m.  —  Luncheon    program. 
1  :00  p.  m. — Organ   recital. 
1  :30  p.  m.— Country'   store. 
.1 :00  to  5  :8Q  p.  m. — Construction    reports. 
5  :S0  to  6  :00  p.  m.— Theatrical  announcements. 
6:00  to  7  :00  p.  m. — Louis  Donato  and    Jack    Kelsey. 
0  '  :16  p.  m. — Sports  by  Geo.  T.  Davis. 
10  p.  m. — Studio  program. 
B:0Q   p.   m-— Clyde  Cooper's  Orchestra. 
9  :00  to  10  :00  p.  m. — Clifford    Schneider,    baritone. 
in       Weather  and    police  reports. 
12  :00  p.  m.—  Clyde   Cooper's    orchestra. 
Thursday.  October  27 

7  :00.  7  :30  and  S  :00  a.  m. — Health    exercises. 
bo    10:27    a.    m. — Breakfast    program. 
10:27  to  10:30  a.  m.—U.    S.    weather    reports. 
10:30  to  11  :00  a.  m.— Fashion  hints  by   Babette. 
12  :30  p.  m.— Luncheon  program. 

12  :30  to  1 :00  p.  m.— Organ    recital. 
1  :00  to  1  :S0  p.  m.— Country    store. 

4  :00  to  5:00  p.  m.— KFWI   tea    party. 

>:30p.  m. — Construction   reports. 


5  :30  to  6  :00  p.  m. — Theatrical  announcements. 

6:00  to  7:00  p.  m. — Dinner  hour  program. 

7:00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis 

7:15  to  7:30  p.  m.— Kenneth  A.  Millican. 

8:00  to  9:00  p.   m.— Studio  program. 

9:00  to  9:30  p.  m.— Gloria  Del   Rae. 

9:30  to  11:00  p.  m.— Bill   Bennett. 

11:00  to  12:00  p.  m.— Clyde   Cooper's   orchestra. 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

Friday,  October  28 

7  :00,  7  :30  and  8  :00  a.  m.— Exercise  hour. 

8:20   to    10:27   a.~  m.— Breakfast-  program 

10:27  to  10:30  a.  m.—U.    S.   weather   reports. 

10:30  to  11:00  a.  m.—  Beauty    hints. 

11:00  to  12:00  m.— Organ   recital. 

12  :00  to  12.:30  p.  m.— Musical    luncheon    program 

12  :30  to  1  :00  p.  m. — Organ   recital. 

1 :00  to  1 :30  p.  m. — Country  store. 

1 :30  to  2:00  p.  m. — Cowell  Dein,   banjo  and  piano. 

4:00  to  5:00  p.  m. — KFWI  tea  party. 

5  :00  to  5  :30  p.  m.  —Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical-  announcements. 

6:00   to  7:00   p.   m.— Program. 

7:00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15  to   7:30  p..  m,— Talk. 

8:00  to  9:00  p.  m. — Clyde   Cooper's  orchestra. 

9:00  to  10:00  p.  m.— California  Sunshine  Boys. 

10:00  p.m. — Weather  and   police  reports. 

10:03  to  12:00  p.  m. — Clyde   Cooper's  orchestra. 

12:00  to  12:30  p.  m. — Luncheon  program. 

Saturday.,  October  29 

7  :00.  7  :30  and  8  :00  a.  m.— Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical  breakfast  program. 
10:27  to  10:30  a.  m. — U.    S.    weather  reports. 
10:30  to  11:00  a.  m. — Cynthia  Grey's  column. 
12:00  to  12:30  p.  m. — Luncheon  program. 

12  :30  to  1 :00  p.  m.— Organ  recital. 
1 :00  to  1 :30  p.  m.— Country  store. 
5  :00  to  5  :30  p.  m. — Construction    reports. 

5  :30  to  6  :00  p.  m. — Theatrical   announcements. 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15  to  7  :30  p.  m. — Geo.   Taylor  and  Clem   Kennedy. 

8  :00  to  9  :00  p.  m.— Athena  Alexandroff.   soprano. 

9  :00  to  12  :00  p.  m. — Clyde  Cooper's  orchestra. 
12  :00  to  2  :30  a.  m.— KFWI  hour  of  mirth  . 

KLX— OAKLAND    TRIBUNE 
OAKLAND — 508 
Monday.  October  24 
5:00    p.    m. — Martha    Lee. 
5:30  to  6:30  p.  m.— Brother  Bob's  club. 
6:30  to  7:00  p.  m. — Dinner  concert. 

7:00  to   7:30  p.  m. — Amusement   information. 

8:00    to    9:00    p.    m.— Special    program. 
9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday.   October  25 
5:00  to  5:30  p.  m. — George  Keneipp. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to   7:30    p.    m.  —  Amusement    information. 
Wednesday.   October  26 
5:00  p.    m. — Martha   Lee. 
6:30  to  7:00  p.  m. — Dinner  concert. 

7  :00    to   7  :30    p.    m.— Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10  :00  p.  m. — Special   program. 
Thursday,   October  27 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m.— Dinner  concert. 

7:00    to   7:30    p.    m.— Amusement    information. 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 


Private  Instruction  B>  Af»pointme*nf 
474  POST  STREET 

near  M<uon 
•v\N  FRANCISCO.  CALIF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


Friday,  October  28 

5  :00   p.    m. — Martha   Lee 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m. — Amusement    information. 

8:00  to  9:30  p.   m. — Special    program. 

9  :30  to  10:30  p.  m. — Athens    Athletic    club    orchestra. 

Saturday,  October  29 

7:00    to   7:30    p.    m. — Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday.  October  23 
11:00    a.    m. — Church    service. 
7:30  p.  m. — Weather  report. 
7:35   to   9:00   p.    m. — Church   service. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Monday,  October  24 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.    weather;    1:00,    weather;    1:03,    S.    F.    slocks; 

1  :08,  N.  Y.  stocks. 
3:30  to  4:00  p.  m. — Women's  Clubs. 
4:00  to  5:00  p.  m. — St.   Francis   Orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  m.— Dinner  concert. 
6 :45    p.    m. — "'What's    Happening    in    the    World." 
7:03,    weather;    7:06,    baseball:    7:08,    S.    F.    produce, 

grain,    cotton;    7:16,    S.    F.    stocks     (closing);    7:23, 

N.   Y.  stocks    (closing). 
8:00  to  9:00  p.   m. — National   Broadcasting  Company. 
9:00  to  9:20  p.  m.— "Chats  About  New   Books." 
Tuesday,   October  25 

11:30   to  1  :U0  p.  m. — Hotel   Leamington   concert. 
12:30.    weather:    1:00,    weather;    1:03,    S.    F.    stocks; 

1  :0S,  N.  Y.  stocks. 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55.  news;  7:03,  weather;  7:08,  S.  F.  produce,  grain, 

cotton;    7:16.    S.    F.    stocks    (closing):    7:23,    N.    Y. 

stocks    (closing). 
8:00  to  9:00  p.  m. — The  Pilgrims. 

9:(10  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— National  Broadcasting  Company. 
Wednesday,  October  26 

11  :.i0    to    1:00    p.    m.—  Hotel    Leamington    concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  stocks. 
6:00  to  6:30  p.  m. — Dinner  concert. 
6  :30,  weather. 

6:35   to    i  :30    p.   m.— Farm    program. 
8:00   to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  12:00  p.  m. — St.  Francis  Dance  Orchestra. 
Thursday.  October  27 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08,  N.  Y.  stocks. 
5:00  to  5:15  p.  m. — Mental  Measurements. 
5:15  to  6:00  p.   m.— "Friend  to  Boys." 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55  p.  m.— News;  7:05.  weather;  7:08,  S.  F.  produce. 

grain,    cotton;    7:16.    S.    F.    stocks    (closing);    7:23. 

N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m.— KGO  players. 

9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
Friday.  October  28 
11:10   a.   m.— Homemaking   talk. 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 
12:30,    weather:    1:00,    weather;    1:03.    S.    F.    stocks; 

1  :0S,  N.  Y.  stocks. 
5:30  p.m. — Wise   man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6  :55  p.  m. — "Weekly   Financial    Review," 
6:55,  news;  7:03,  weather;  7:06.  baseball:  7:08,  S.  F. 

produce,  grain,  cotton;  7:16.  S.  F.  stocks  (closing)  ; 

7:23,  N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m.— Western    Artist    Series.' 
9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to  11  :00  p.  m. — Nntinnal  Broadcasting  Company. 
11:00  to  12:00  p.  m.— St.   Francis  Dance  Orchestra. 
Saturday,  October  29 
11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert 

12  :30,    weather  ;    1  :00.    weather  ;    1  :03.    S.    F.    stocks  ; 
1 :08,  N.   Y.   stocks. 

6:00    to    7:00    p.    m. — Majestic    Ball    Room    Orchestra. 

7  :00  to  7 :1S  p.  m. — Weather,  news,  market  reports. 
7:15    to   7:30    p.    m. — Weekly    sport    review, 

8 :00   to  9  :00   p.   m. — National    Broadcasting   Company. 
9:00  to  10:00  p.  m. —  Classical  program. 
10:00  to  12  p.  m. — Dance  music. 


KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES— 468    METERS 

October  23 
.    m. — Morning    services, 
m. — Santa  Anita  Trio. 
m. — Boris  Myronoff,  concert  pianist, 
m. — Aeolian  organ  recital, 
m.— Packard   classic   hour. 

m. — Nitional    Broadens  tine    Company. 

m. — Bill  Funk  and  his  orchestra. 

October  24 
m,— Glenn  Edmund's  orchestra. 

m. — Radiotorial. 

m. — -Gamut    male    quartet. 

m. — Gene  Johnston's   Music   Box    hour. 

m. — National    Broadcasting    Company. 
m.— Shell    Comnat-v    r.f   California. 

m. — -Roy   Isner's   KFI  serenaders. 
,   October  25 

m. — The  Dragon   Hawaiians. 
m. — Florence  Sanger, 
m.— Prof.   Knopf, 
m. — Vest  pocket  period, 
m. — Pal   O'Mine  Trio, 
m.— Mantle  Lamp  Co. 
m. — Classic  program. 


Sunday. 

10:00    a 

6 

:00  p. 

6 

:30  p. 

7 

:00  p. 

S 

:00  p. 

9 

:00    p. 

10:00  p. 

M 

onday. 

6 

30   p. 

6 

.15    p. 

6 

30    p. 

7 

00    p. 

S 

00    p. 

9 

on  p. 

10:00  p. 

Tuesday, 

5 

30  p. 

6 

00  p. 

e 

15  p. 

6 

30  p. 

7 

00  p. 

7 

45  p. 

S 

00   p. 

9:00  p.   m. — National    Broadcasting  Company. 

10:00  p.  m. — National  Broadcasting  Co. 

Wednesday,  October  26 

10:45  to  11:05  a.  m.--Gold  Medal  Talks. 

5 :3u    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6  :15    p.    m.— Radiotorial   period. 

6:30  p.  m. — Dare  Sisters. 

7:30    p.    m. — Nick    Harris   detective   stories. 

8:00  p.  m. — Calpet  Orchestra. 

9:00  p.   m.— National    Broadcasting  Company. 

10 :00   p.   m.— Kolia   Negin.   tenor. 

Thursday.  October  27 

5  :-J0  ji.  m. — Eikin's  and  Hite's  Dixieland  Orchestra. 

6  :15    p.   m. — Radiotorial    period. 

6:30  p.  m.— Bill   Henry  and   Katherine  O'Neill. 

7:00    p.   m. — Program    by   the   University   of   Southern 

California. 
8:00   p.    m. — Program    of  semi-classical    music. 
8:30  p,  m. — Irene  Dalton,  pianist. 
9:00    p.    m.— National    Broadcasting    Company. 
10:00   p.  m. — Program  of  modern  classical  music. 
Friday,  October  28 

10:45   to   11:05  a.  m.— Gold   Medal  Talks. 
5:30  p.   m. — Matinee  program. 
6  :00  p.   m. — Florence  Sanger. 

6  :15    p.    m. — Radiotorial    period. 

6:30    p.    m. — Clarice    Russell,    blues    singer. 

7  :00  p.  m. — Program  by   Paul   Roberts. 
8:00  p.  m. — Mrs.   Cressman,  contralto. 

9 :00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m.— N.  B.  C.  program. 

Saturday,   October  29 

10:00  a.   m. — Eastern    Football   game. 

2:00  p.  m.— Football  game. 

5:30    p.    m. — Strangers    Social    Club    Orchestra. 

6:00  p.  m. — Florence  Sanger. 

6:15   p.    m.— Radiotorial    period. 

6:30  p.   m. — Vest  Pocket   program. 

7:00   p.   m.— Henry   Starr,    pianist    and   vocalist. 

7:30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 

8:00  p.  m.— National  Broadcasting  Company. 

9:00  p.   m. — Classical  program. 

10:00   p.   m. — Packard   Radio  Cluh. 

11:00  p.   m.— KFI   Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 

SEATTLE— 348 
Sunday.  October  23 

7:45    10   8:00    p.   m. — Twilight    Organ    Hour. 
8:00  to  9:30  p.   m.— Evening  services. 
9:30   to    11:00  p.   m. — Concert  orchestra. 
Munday,   Octoher  24 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30  to   7:00   p.   m. — KJR   junior    hmir. 
7:00   to    10:00    p.    m. —  Studio    program. 
10:00    p.    m.— Time    signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Tuesday.   October  25 

6:00    to   6:30    p.    m. — Time  signals,    sports    news. 
6:30   to  7:00   p.  m. —  KJR  junior   hour. 
7:00   to   10:00   p.    m. —Studio  program. 
10:00    p.    m. — Time    signals. 

10:00    to    12:00   p.    m. — Vic   Meyers'   dance   orchestra. 
Wednesday,   October  26 

6:1)0    to    (1:30    p.    m. — Time    signals,    sport    news. 
6:30  to  7:00  p.  m.— KJR  Junior  Hour. 
7:00  to   10:00  p.   m. — Studio  program. 
10  :00    p.    m.- — Time   signals. 
10:00  to   12:00  p.  m.— Dance  music. 
Thursday.  October  27 

6:00    to    6  :30    p.    m. — Time    signals,    sport    news. 
6:30    to    7:00    p.    m.--KJR   junior   hour. 
7:00  to  9  ;00  p.  m.— Studio  program. 
9:00  to   10:00   p.   m. — Concert  orchestra. 
10:00    p.    m. — Time    signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Friday.  October  28 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30   to  7:00    p.   m. — KJR  junior   hour. 
7:00    to  8:00  p.   m. — Studio   program. 
8:00   to   9:00    p.    m.  — John    Hopper    trio. 
9:00    to    10:00    p.    m.      Studio    program. 
10:00  p.  m.— Time  signals. 

10:00    to    12:00   p.    m. — -Vic   Meyers'   dance   orchestra. 
Saturday,    October   29 
6:00  p.  m.— Time  signals. 

6:00  to  6:30  p.  m. — Sport  news.  News   items. 
6:30  to  7:00  p.  m.— KJR  Junior  Hour. 
7:00  to  10:00  p.  m.— Studio  program. 
10:00  p.  m.— Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 
KGW— MORNING     OREGONIAN 
PORTLAND— 491.5 
Sunday,  October  23 

7  :30  to  9  :00  p.  m. — Evening   Church   services. 
9:0(1    to    10:00   p.   m.— N.    B.   C.    program. 
10   00  to  1 1  ?no  p,  m. — Little    Symphony   orchestra. 
Monday,  Octoher  24 
6  :00  to  7  :00  p.  m.  —  Dinner    concert. 
7:00    to  7:10    p.    m.— Educational    talk. 
7:10  io  7:40  p.  m.— Instrument*]  entertainment, 
7"i    to   fl*00    p.    m.— Travel    talk. 
8:00  to  9:00  p.  m.— N.  B.  C.  program. 
9:on  tn  i(i:00  p.  m. — Concert. 
in:nn  fn  jq-.on  d.  m.— Dance  frolic. 
Tuesday,   October  25 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:30   to   7:45    p.    m. — Utility  service. 
7:46    to    8:00    p.    m.— Golf  chat. 

8:00   to    9:00   p.    m.— Educational    program. 
9:00  to  10:00  p.  m.—N.  B.  C.  program. 
10  :00  to  12   Ofl  n    m.-  D;-nce   music. 
Wednesday,   October  26 
6 '00    to    6:30    p.    tn.      Children's    program. 

7  ::<0  to  7  :4fi  p.  m. — Utility    service. 

8  -no  tn  9  -"0  n.  m. — Cnnrnr*. 

9:00  to  10:00  p.  m.—N.  B.  C.  Program. 


Thursday,  October  27 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — Good    Humor  orchestra. 

7:30    to    8:00    p.    m.— Concert. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00    to    10:00    p.    m.—N.    B.   C.    program. 

Friday,  October  28 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  8  :00  p.  m—  Program. 

8  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m.—N.  B.  C.  Program. 
10:00    to    10:30    p.    m.— Concert. 
10:30   to   12:00  p.  m.— Keep  Growing  Wiser  Order  of 

Hoot  Owls. 
Saturday.  October  29 
6  :0(l  to  7  :00  p.  m.- — Dinner  concert. 
8:00   to  9:00  p.   m. — National   Broadcasting  Company. 
10  :00  to  12  :00  p.  m.— Dance  music. 

Pleasure's  Wand 

(Continued  from  Page  7) 

Players*  Guild 

Final  performances  of  the  George 
Bernard  comedy,  "Fanny's  First 
Play/'  will  be  given  by  the  Players' 
Guild  in  the  Community  Playhouse, 
Sutter  and  Mason  streets  today,  Sat- 
urday matinee  and  evening.  Reginald 
Travers  has  directed  this  company  of 
splendid  players  and  will  present  for 
the  coming  week's  attractions:  "Hol- 
lo's Wild  Oats,"  the  Clare  Kummer 
comedy-satire. 

Mae  Murray  in  Person 
At  Mark  Hopkins 

Mae  Murray,  star  of  the  "Merry 
Widow,"  and  former  Follies  girl,  is  to 
be  the  guest  of  honor  at  the  Fan- 
tasia which  will  be  produced  Tuesday 
evening,  October  25,  at  Hotel  Mark 
Hopkins. 

Benda,  exponent  of  the  Russian 
ballet  and  maker  of  masks  is  in 
charge  of  arrangements  for  the  eve- 
ning. Among  the  artists  who  will 
make  their  first  appearance  before  a 
San  Francisco  audience  are  Moreauj 
Duvale  and  Virginia  Wayne.  The 
numbers  to  be  given  include  the  Bub- 
ble and  Peacock  Dance  and  Benda's 
dance  of  the  Blue  God  in  which  the 
masks  created  by  the  dancer  will  be 
used. 

Benda  has  made  masks  for  Anna 
Pavlowa,  Ruth  St.  Denis,  Morris  Gest, 
Fanchon  and  Marco,  Paul  Swan, 
Mordkin,  Lady  Diana  Manners,  Pola 
Negri,  Nazimova  and  many  others. 
The  masks  used  by  Mae  Murray  in 
her  dances  at  the  Granada  are  Ben- 
da's, and  will  be  on  display  Tuesday 
night  in  the  Peacock  Court  of  the 
Hotel  Mark  Hopkins  where  the  Fan- 
tasia will  take  place. 


One  for  the  Wives — Husbands  are 

like  automobiles — if  you  take  care  of 

them   you   don't  have  to  be  getting 

new  ones  all  the  time. 
*     *     * 

"Stop !"  cried  the  porter  as  the 
pleasure  steamer  was  about  to  leave 
the  pier.  "There's  a  party  of  about 
70  coming." 

The  vessel  was  backed  into  the 
wharf  again,  ropes  were  made  fast. 
and  three  gangways  were  placed  in 
position. 

An  old  lady  then  climbed  slowly 
aboard. — Birmingham  Gazette. 


r 

■October  22,  1927 

AIR  LINES 

By  Lieut.  Blaine  Stubblefield 


The  Fok- 
ker  tri-mo- 
tored  mono- 
plane 
"Sou  thern 
Cross"  is  at 
Mills  Field, 
u  n  dergoing 
a  thorough 
g  r  o  o  m  i  ng 
for  its  flight 
to  Australia, 
with  the  Ha- 
waiian I  s  1- 
ands  jump 
as   the    first 

I   Lieutenant   Blaine  Stubble6eld         leg  O    f 

the  trip.  The  "Southern  Cross,"  in 
Ithe  opinion  of  many  flyers,  has  a  good 

chance  of  success,  with  little  depend- 
ing on  luck.    One  flyer  in  a  position 

to  know  said  that  success  of  the  at- 
tempt depended  entirely  on  the  skill 

of  the  pilot.  The  ship  can  fly  with 
(only  two  of  its  motors  running,  or  will 
Ubear  up  for  a  great  distance  with  only 

one  motor  in  operation.  One  pilot,  who 

has  flown  the  "Southern  Cross,"  said 
I  he  held  her  up  empty  for  some  time 
Jwithout  loss  of  altitude  with  only  one 
lengine  running. 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Another  Fokker  ship  of  interest  to 
San  Francisco  bay  people  is  the  new 
six  passenger  cabin  monoplane    just 
delivered  to  the  Pacific  Air  Transport 
I  for  operation  between  here  and  Los 
Angeles.  The  plane  is  powered  with  a 
J-5  Wright  Whirlwind  motor,  develop- 
ing 200  horsepower,  and  cruises  at  the 
rate  of  100  miles  per  hour.   The  cabin 
lis  equipped  with  comfortable  chairs, 
Ms  ventilated,  and   heated   in   winter. 
Sliding  glass   windows   afford   a    full- 
view  of  the  passing  landscape. 


Chamber  of  Commerce  officials. 
members  of  the  aeronautical  commit- 
tee, postoffiee  representatives,  and 
others  interested  in  aviation,  were  at 
Mills  Field  at  4:30  p.  m.  Tuesday  to 
inspei  t  the  Boeing  Air  Transport. 
liu  ..  air  mail  plane  landing  with  the 
Westbound  mail  from  Chicago  and 
New  York  City.  Of  particular  inter- 
esi  hi  those  who  had  not  seen  one  of 
the  Boeing  ships,  were  the  electric 
-ilf  starter  and  the  brakes,  which  are 
new  standard  equipment  on  several 
makes  of  airplanes.    The  self-starter 

-ts  of  a  storage  battery,  and  a 
small  electric  motor  geared  to  a  fly- 

1   at   an   enormous   speed    ratio. 


When  the  motor  has  speeded  up  the 
fly-wheel  to  about  20,000  revolutions 
per  minute,  a  clutch  is  thrown  in  with 
the  engine,  which  is  cranked  by  the 
inertia  of  the  fly-wheel.  The  brakes 
are  operated  from  the  cock-pit  by 
hand,  a  separate  brake  for  each  wheel. 
The  ship  can  be  stopped  with  these 
brakes  within  two  or  three  hundred 
feet  after  the  wheels  touch  the 
ground,  thus  enabling  the  plane  to  get 
into  a  small  field.  Holding  one  wheel 
with  the  brake  also  assists  in  turning 
the  machine  while  it  is  taxiing  on  the 
ground. 


Air  mail  letters  may  be  registered 
just  as  ordinary  letters  are  register- 
ed, is  the  ruling  quoted  by  Arthur  O. 
Willoughby,  of  the  U.  S.  Air  Mail 
Service  at  the  request  of  the  Air  Mail 
Information  Bureau.  The  Air  Mail 
Information  Bureau  is  maintained  for 
the  guidance  of  the  public  in  the  use 
of  air  mail  service.  Information  may 
be  had  by  calling  Kearny  2041  or 
Douglas  3301.  Complete  written  in- 
structions for  the  use  of  air  mail,  and 
air  mail  schedules,  may  be  had  by 
writing  the  Air  Mail  Information 
Bureau,  302  Balboa  building,  San 
Francisco. 


Postmaster  General  New  has  called 
a  conference  of  post  office  officials  and 
air  mail  contractors  to  meet  in  Chi- 
cago  on  October  22  to  exchange  opin- 
ions and  come  to  an  agreement  on  the 
establishment  of  air  mail  parcel  post 
rates.  At  present  there  is  no  air  mail 
parcel  posi ;  packages  sent  by  air  mail 
go  as  first  class  mail,  at  the  regular 
flat  rate  of  10  cents  per  half  ounce. 


Air  mail  airways  lighted  with  bea- 
cons, by  the  first  of  the  year,  will  in- 
clude the  transcontinental  line  from 
New  York  to  Salt  Lake  City;  south 
from  New  York  City  to  Atlanta. 
Georgia:  south  from  Chicago  to  Dal- 
las, Texas;  south  from  Chicago  to  St. 
Louis,  Missouri;  south  from  Chey- 
enne, Wyoming,  to  Denver.  Colorado : 
San  Francisco  to  Los  Angeles:  Los 
Angeles  to  Las  Vegas,  Nevada:  north 
from  San  Francisco  to  the  Oregon 
line:  and  a  stretch  from  Milwaukee 
to  La  Crosse.  Wisconsin.  Within  a  few 
years  the  country  will  be  spider- 
webbed  with  lighted  airways,  marked 
with  illuminated  guide  signs.  Air- 
ways may  be  more  numerous  than 
railroads  and  highways,  for  they  cost 
only  a  fraction  as  much  to  build  and 
maintain. 

(Continued  on  Page  18) 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming   Pool.     Fireproof   Hotel. 
Write   for   Booklet. 


T.  H.  CORCORAN.  Agua  Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms     Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally    Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 
YOUR    HEADQUARTERS 

A   Hotel   With   An  Atmosphere 

Andrew  Johnston,  Manager 


J.  SPAULDING  &  CO. 

Established   18G4 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 

San   Francisco 

Phone  Douglas  3084 


—    NOW    IN    OIR    30TH    YEAR    — 

WADE  AND  RUEGG 

Tailor*. 

Fall  Woolens 

Nov   on   Display 


Special   Line  of 

"SPORTKV 

Scotch  Sport   Material 


Suite   201  —  12  Geary   Street 

Phone   h>arr 
San  Francisco 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


Bookkeeper,  Typist,  desires  either 
temporary  or  permanent  position. 
Accustomed  to  meeting  public.  Refer- 
ences if  desired. 

Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


RWIL ELDERS 

239  PosrSrreer.Xan  Francisco 


N.    W.   CORNER 

POLK  and  POST  STS. 


tearo  graphs 

Q>(/z>e  Forever 


"I've  never  had  a  chance,"  said  the 
man  with  the  hang-dog  expression. 
"No  matter  what  I  do  my  unlucky- 
number  pops  up  and  gets  me  into 
trouble." 

"What  is  your  unlucky  number?" 
"Thirteen.    Twelve  jurors  and  one 
judge."— Tit  Bits. 


Air  Lines 

(Continued  from  Page  17) 

It  has  come  to  the  attention  of  the 
writer  that  some  people,  when  they 
send  important  matter  by  air  mail, 
make  copies  and  forward  them  as  con- 
firmation by  ordinary  train  mail.  This 
is  absolutely  unnecessary,  and  a 
waste  of  time  and  postage.  Informa- 
tion at  hand  shows  that  on  only  three 
occasions  has  there  been  any  air  mail 
lost  since  the  service  was  inaugurated 
about  ten  years  ago.  In  cases  of 
forced  landing  or  other  delay,  the  mail 
receives  first  attention,  and  is  hurried 
on  to  its  destination  by  relief  plane. 
In  any  case,  it  is  preserved  at  any 
cost.  Mail  matter  is  sometimes  lost 
when  in  transit  on  stages  and  trains. 
It  is  no  more  likely  to  get  lost  in 
transit  by  air  than  by  any  other 
means.  The  post  office  department 
functions  in  exactly  the  same  way  in 
handling  air  mail  as  it  does  with 
ordinary  mail,  except  that  air  mail 
takes  precedence  over  all  other. 


A  backward  army  cadet,  trying  to 
learn  to  fly,  broke  an  undercarriage 
every  time  he  landed.  Quizzing  him 
as  to  the  reasons  for  his  awkwardness 
with  the  "stick,"  his  hopeful  in- 
structor asked  him  just  what  pro- 
cedure he  followed  in  his  destructive 
landings. 

"Well,"  he  explained,  "I  cut  the 
gun,  glide  down,  and  when  I  see  the 
ground  getting  pretty  close  I  shut 
my  eyes  and  wait  for  it  to  bump." 


At  the  Elder  Gallery 

Torao  Kawasaki,  attache  of  the 
Consulate  General  of  Japan  in  San 
Francisco,  a  brilliant  scholar  and  lec- 
turer, will  speak  in  the  Paul  Elder 
Gallery  Tuesday  afternoon,  October 
25,  at  2:30  o'clock,  on  "Manners  of 
Old  Japan."  His  address  will  be  based 
upon  an  appreciation  of  that  remark- 
able work  by  Lady  Muraski,  "The 
Tale  of  the  Genji,"  known  to  be  the 
oldest  novel  of  Japan.  Mr.  Kawasaki 
is  singularly  fitted  to  interpret  to  the 
American  audience  the  inner  life  and 
cultural  achievements  of  old  Japan. 


A  Hurly-Burly  of  Atoms 

In  his  lecture  before  the  Astrono- 
mical Society  of  the  Pacific,  in  the  Pa- 
cific Gas  and  Electric  Auditorium  last 
Monday  night,  Dr.  William  F.  Meyer, 
associate  professor  of  astronomy  in 
the  University  of  California,  describ- 
ed the  conditions  existing  in  the  inter- 
ior of  a  star  as  a  hurly-burly  of 
atoms,  electrons  and  ether-waves  — 
the  atoms  tearing  along  at  a  hundred 
miles  a  second,  the  electrons  at  speeds 
100  times  faster,  and  the  X-rays  and 
other  ether-waves  streaming  in  all 
directions  with  the  speed  of  light. 

The  audience,  representing  every 
walk  of  life  of  the  city  and  surround- 
ing towns,  filled  the  auditorium  to 
capacity  and  hung  intently  on  every 
word  of  the  speaker  as  he  sketched  in 
simple,  non-technical  language  the 
marvels  of  his  subject  and  illustrated 
them  with  splendid  lantern  slide 
photographs  from  the  great  observa- 
tories of  the  coast  and  with  telling 
diagrams  on  the  blackboard. 

Dr.  Meyer  was  particularly  happy 
in  his  designation  of  the  ether-waves 
as  things  that  never  die,  but  go  on 
forever,  changing  back  and  forth 
from  cosmic  rays  to  X-rays,  to  light 
waves,  to  heat  radiations  and  to  mag- 
netic and  electric  waves. 

To  the  audience,  the  lecture  was 
most  thrilling  and  an  occasion  to  be 
long  remembered. 

The  next  lecture  of  the  series,  on 
"Island  Universes,"  will  be  given  by 
Dr.  Meyer  on  November  21. 


Judge  Ben  Lindsey  will  be  in  the 
Paul  Elder  Gallery  Tuesday  after- 
noon, October  25,  from  four  to  five 
o'clock,  to  meet  the  interested  public 
and  to  autograph  copies  of  his  book, 
"The  Companionate  Marriage."  His 
debate  with  Rabbi  Newman  is  sched- 
uled for  Wednesday  evening,  the 
26th,  in  the  Scottish  Rite  Auditorium. 


Mrs.  Hugh  Brown  will  read  "The 
Constant  Nymph"  in  the  Paul  Elder 
Gallery,  Thursday  afternoon,  Octo- 
ber 27,  at  2:30  o'clock. 


John  Calish  for  Supervisor 

Mr.  Harry  M.  Goldberg  of  Goldberg 
&  Bowen  is  out  boosting  for  John  J. 
Calish  for  supervisor. 

Calish  has  accomplished  some  very 
admirable  work  for  Sunset  and  other 
outlying  districts  of  San  Francisco; 
in  fact,  he  seems  to  excel  in  building 
up  dormant  sections  of  the  city,  and 
fighting  to  these  sections,  and  gaining 
railway  extensions  after  he  has  made 
live  districts  out  of  slumbering  ones. 

He  is  obsessed  with  the  idea  that 
San  Francisco  must  not  be  outstripped 
by  any  other  city  on  the  Pacific 
Coast,  and  towards  this  end  he  is  em- 
ploying all  his  efforts.  He  has  been 
identified  in  the  past  and  present  with 
the  following  civic  bodies :  Polk  Street 
Improvement  Club,  Fillmore  Street 
Improvement  Club,  Oceanside  Im- 
provement Club,  Oceanside  Commun- 
ity Council,  Sunset  Federation  of  Im- 
provement Clubs,  Sunset  Transporta- 
tion and  Development  Association, 
Sunset  Progressive  Club,  Civic 
League  of  Improvement  Clubs,  Golden 
Gate  Valley  Improvement  Club,  Sun- 
set-Parkside  Incorporated  Associa- 
tion, Street  Contractors'  Association. 


jOctober  22,  1927                                   J 

W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco                              Phone  Kearny  391 

THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Phone  Sutter   3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches   a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Sutter    Street 

(Hotel   Canterbury  Bide.) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


Now  Is  the  Time  to  Fertilize 

"GROZIT" 

Pulverized  Sheep  Manure 
In  Bags  or  in  Bulk 


Five  times  as  efficient  as  ordi- 
nary manure.  Odorless,  does  not 
draw  flies,  easy  to  handle,  guar- 
anteed free  from  seeds  and  for- 
eign matter;  packed  in  100-lb. 
bags.  For  your  lawns,  gardens, 
window  boxes,  potted  plants. 
golf  greens,  orchards,  vineyards. 
It  is  good  for  anything  that 
grows.  Ask  your  Seed  Store, 
Nurseryman.  Wood  and 
Coal  Dealer. 

■8? 
Pacific  Manure  and  Fertilizer  Co. 

Main    Office.    429    Davis    Street.    San    Francisco 
Telephone  Davenport    4,"i72 


Read  This  Introductory  Offer 

We  wish  to  invite  the  attention  of 
the  people  of  San  Francisco  to  the 
fact  that  there  is  in  their  midst  a 
cleaning  and  dyeing  works  giving 
special  attention  to  "home  and  fam- 
ily needs."  Our  home  service  depart- 
ment is  unexcelled.  The  quality  of 
our  work,  together  with  our  unusually 
fair  and  reasonable  prices,  speaks  for 
itself  and  should  decide  you  to  give 
us  a  trial. 

Knight's  Cleaning  Service  is  an  old 
established  firm,  using  the  latest  and 
most  improved  method  of  removing 
all  soil  from  garments,  leaving  them 
fresh  and  free  from  odor  and  preserv- 
ing the  fabric.  This  fact,  together 
with  prompt,  courteous  service,  can- 
not fail  to  make  you  a  lasting  friend 
and  patron. 

As  a  little  special  inducement  to 
get  acquainted  we  are  offering,  for  a 
short  time,  to  clean  two  pairs  of 
gloves  with  each  woman's  garment, 
and  two  neckties  with  each  man's 
garment,  free  of  charge. 

Mr.  Knight  is  giving  the  home 
service  department  his  personal  at- 
tention and  will  call  at  any  time  or 
place,  giving  you  prices  or  any  infor- 
mation desired.  We  are  certain  to  re- 
tain your  patronage  if  you  will  give 
us  a  call.   Phone  Market  7913. 

George  W.  Knight 
Cleaning  Service. 


Santa  Maria  Inn 

The  following  San  Franciscans 
have  been  guests  at  the  inn  during 
the  week: 

Mrs.  F.  Eldred  Boland,  Mrs.  J.  W. 
Fricks  and  Mr.  L.  N.  Fricks,  Mrs. 
John  Breuner,  Miss  C.  and  Miss  K. 
Breuner.  Mr.  and  Mrs.  0.  J.  Olson, 
Miss  Virginia  Olson,  Mr.  and  Mrs.  A. 
H.  Herbert,  Mrs.  J.  F.  Reedy,  Mr. 
Augustus  Taylor  and  son.  Mr.  W.  A. 
Richardson,  Mr.  and  Mrs.  Jav  Allan 
Fiske,  Mr.  R.  E.  Miller  and  Mr.  C.  P. 
Partridge.  Mr.  and  Mrs.  Louis  J. 
Pfau.  Jr..  Mr.  F.  Dohrmann  Jr.,  Mrs. 
\V.  F.  Culberson  and  Mr.  and  Mrs. 
Harry  B.  Allen. 

*  *  ,- 

Father's  Inning — "I  think  there  is 
companv  down-stairs." 

"Why?" 

"I  just  heard  mama  laugh  at  one 
of  papa's  jokes." — Hardware  Age. 
*     ■*     * 

"Where  are  you  off  to  in  such  a 
hurry?" 

"The  hat  of  the  man  behind  has 
blown  off." 

"What  does  that  matter  to  you. 
that  you  are  running,  too." 

"I  have  got  it  on." 
— Meggendorfer  Blaetter.  Munich. 


Le  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    show    you 


H'.J^.'H.J^lJ.IJ^Hr,   samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41   First  Street.   San  Francisco 


typewriters 

Rented — Sold — Repaired 

Established   43   Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready   for  your  early 

consideration. 

527  POST  ST.         SAX  FRANCISCO 
OPP.   OLYMPIC   CLUB 


USED 

ADDING.  BOOKKEEPING. 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 


Phone   Garfield   3*52 


5(4  Market  St. 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  22,  1927 


COME  RIGHT  IN 
-and  GET  THEM 

QJfjngtmas  (fiarba 

STEEl    DIE    ENGRAVED 
LESS    THAN      *■/*%     P   R    '   C    E 

YOUR  NAME  PUT  ON  FREE 

No  Plate  Necessary 

25  FOR  S2.50 

The  PROCESS  ENGRAVING  CO. 
630  Market  St   (opposite  palace  hoieu 


ASTI COLONY 

Juiced  Grape 


^T*  y\IRECT  from  the  press  to  your  home 
^comes  the  world's  most  famous  grape 
"juices"  of  such  types  as  Italian  Swiss 
C  olony  TIPO,  red  and  white,— AbTI 
COLONY  Burgundy  and  Riesling. 

Pure,  unadulterated,  fresh  grape  "juices" 
—  crushed,  stemmed  and  pressed  from 
these  celebrated  vintage  grapes—  free 
from  unnecessary  sediment-  will  be  de- 
livered to  your  home  at  nominal  cost. 
Orders  are  now  bting  filled  at  our  niw, 
modernly-equipped,  sanitary  plant — 
51  Broadway. 

Phone  Davenport  9250  for  our  repre- 
sentative or  take  Kearny  Street  cars  16 
or  29  to  the  door  of  our  plant. 

The  reputation  ofcrfstt  Colony  products  for 

the  past  fifty  years  is  your  best 

guarantee  nfsatisfa&ion. 

ITALIAN  SWISS  COLONY 

51  BROADWAY 
San  Francisco 

Thone  'Davenport  9250 

DIRECT    FROM    THE    PRESS 


TO    YOUR    HOME 


At  a  recent  wedding,  the  bride'i 
brothers,  two  soldiers,  a  policeman 
and  a  sailor,  were  all  present.  The 
bridegroom  went  quietly,  I  under 
stand. — Passing  Show. 

Kuk  Koo — "Bill  came  home  with 
three  sheets  to  the  wind." 

"Must  have  been  to  a  meeting  of 
the  klan." 

By  Request — "You  lead  the  orches- 
tra, sir?"  asked  the  tired  business 
man  in  the  cabaret. 

"I  do,"  replied  Professor  Jazzolo 
proudly. 

"Then  would  you  mind  leading 
them  out  for  a  bit  of  air?" 

— American  Legion  Monthly. 
*     *     * 

Mr.  Newed  (solicitously)  —  And 
how  do  you  get  along  with  the 
butcher,  darling? 

Mrs.  Newed — Oh,  splendidly!  He's 
such  a  generous  man.  When  I  order 
a  four-pound  joint  he  always  sends 
one  weighing  six  or  seven. — Tit  Bits. 


ARTICLES    OF   CO-PARTNERSHIP 

KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we,  the  undersigned.  George  C.  Ashley.  Frank  A. 
Gregory  and  William   D.  Newman,  do  hereby  certify: 

That  we  are  copartners  transacting  business  in  the 
Suite  of  California,  under  the  firm  name  and  style 
01  A  A  G  STUDIOS:  that  the  principal  place  of 
i  inesa  of  said  copartnership  is  situated  at  220  Post 
Street,  in  the  City  and  County  of  San  Francisco, 
Slate  of  California,  and  that  the  names  in  full  of  all 
the  members  of  said  copartnership  and  their  respec- 
tive places  of  residence  are  as  follows: 

GEORGE  C.  ASHLEY,  111  Central  Avenue.  Sau- 
salito,  California. 

FRANK  A.  GREGORY.  880  Sausalito  BoulevaiJ 
Sausalito.    California. 

WILLIAM  D.  NEWMAN.  225  Harrison  Avenue. 
Sausalito,  California. 

IN    WITNESS    WHEREOF,    we    have    hereunto    set 
our  hands  and   aeals  this   13th  day  of  October.    1927. 
GEORGE    C.    ASHLEY 
FRANK   A.   GREGORY 
WILLIAM    D.    NEWMAN 
State  of  California, 
City  and   County  of  San    Francisco.   BB, 

On  this  18th  day  of  October,  1927  before  me.  Flora 
Hail,  .i  Notary  Public  in  and  for  the  City  and  Counts 
of  San  Francisco.  State  of  California,  duly  nmi mis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared George  C.  Ashley,  Frank  A.  Gregory  and 
William  D.  Newman,  known  to  me  to  be  the  persons 
vim  .  names  are  subscribed  to  the  within  instrument 
and  they  acknowledged  to  me  that  they  executed  the 
same. 

IN    WITNESS   WHEREOF.    I    have   hereunto   set    my 
hand    and    affixed    my   official   seal,    the  day   ami    year 
in    this    certificate    last    above    written. 
(Seal)  FLORA  HALL, 

Notary    Public   in   and    for   the  City  and   County 
of  San  Francisco.  State  of  California. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY',  loca- 
tion of  principal  place  of  business,  San  Francisco, 
California. 

Notice  is  hereby  given  that  at  a  meeting  of  the  Di- 
rectors held  on  the  4th  day  of  October,  1B27.  an  as- 
sessment of  one-half  cent  per  share  was  levied  upon 
i  he  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  Stale,.  io 
the  Secretary,  at  the  office  of  the  company.  Room 
245,   Monadnock    Building,  San   Francisco,  Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  12th  day  of  November,  1927.  will  be 
delinquent  and  advertised  for  sale  at  public  auction. 
and  unless  payment  is  made  before,  will  be  Bold  OB 
Tuesday  the  18th  day  of  December.  1927.  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
tising and  expense  of  sale. 


M.   J.  SEELY.  Secretary, 


215  Monadnock  Building 


San  Francisco.  Calif. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 
A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  jRoom 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.   35c,  50c,  75c  $1.00.  $1.50   a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


Llyuzv  IIumjjlLu,  uiumfr 


490  POST  ST., 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


S.  P. 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch  11  a.  m.  to  2  p.  m.    (a  la  carte).    Private  Dining  Rooms 
for  Banquets   and   Parties,    Seating   75    to    100   People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

(11:30   to    2    p.  m.) 
Dinner,  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our  Main   Dining    Room    Is    Open    Again   on    Sundays 


NOAH'S 
ARK 

93  Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
5 :30  p.  m.  to  S:30  p.  m. 
Sundays  and  Holidays 
4:30  to  S:30  p.m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


ICE  CREAf% 
CANDY  ^ 
PASTRY 


BREAKFAST 

POLK  £  CALIFORNIA  STS  LUNCHEON 


1100         1101         1101 L 


w 


We  now  deliver  lo  any  part  of  the  city— including  Sundays  and  Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET    GARAGE 

STERLING   ANDERSON,    Manager 
Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing   and    Polishing 

Gasoline  Oils  Sundries 


1140    GEARY  ST. 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


$50,000  Prize  Contest 

Prizes  are  not  hard  to  win.    Phone  for  particulars. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   1488 


San  Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and   Cleaning 

583    Post    Street 
In  Virginia   Hotel 

San    Francisco 
Phone  Franklin   2510 

Uncle  Tom's  Cabin 

Restaurant 

OPEN    9:00    A.M.   TO    11:00   P.M. 
Unsurpassed    Cuisine 

14-Mile   House 

CARL    LEOXHARDT 
Formerly  of  Golden  Gate  Park  Casino 

CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

M 

j^/S  > v  ■ 

k 

2:30  and  Tea  from  3  to  5 

uw\  [/ 

• 

Exclusive  use  of  room   for  club  dinners 

% 

134  Sutter  St.             Douglas  7118 

For  Lease 

FIRE  PROOF  BUILDING 

TWO  STORY  AND  BASEMENT 

257  -  259   MINNA   STREET 
Bet.  3rd  and  4th 

Suitable  fur  Printing — Manufacturing  or  Storage 
Rent  Reasonable 

s    r 

CORNWALL.  COLDWEI.L  &  BANKER 

57  Sutter  Street  San  Francisco 


A  Gateway  to 

Ail-Year  Northern  California 

Playgrounds 

oA  cN(ew  Tared  Scenic  ^ute  to 
SACRAMENTO 


The  most  direct  route  to  Napa 

and  Lake  Counties — Calisloga 
hot  springs,  the  Geysers,  Petri- 
fied Forests  and  the  streams 
and  lakes  of  the  "Switzerland 
of  America" — the  best  route  to 
the  Russian  River  country  and 
points  on  the  Pacific  Highway 
and  Redwood  Empire. 


Atop  the  Sacramento  levee — 
the  Garden  Highway  through 
the  "Netherlands  of  America" 
— takes  you  direct  to  Sacra- 
mento and  points  beyond  — 
paved  all  the  way — the  mo:t 
scenic  and  the  most  conven- 
ient and  practical  route  to 
the  State  Capitol. 


Carquinez  Antioch 


Bridge 


Bridge 


via  San  Pablo  Avenue 
Oakland 


via  Tunnel  Road  out  ot 
Oakland 


ftp  Waiting  i  °A(o  Delay  *  "T^o  Time  Table 
oAll  T>ay  and  cAll  flight  Service 


embassador- 


Los    An.g'eles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAN  VECHTEN 

Famous  AutKor,  writing  in  VANITY   FAIR,  says: 

"Tht  Ambassador  is,  1  should  think,  ont  of  the  very  bell  hoteU 
i'i  the  world.    The  service  is  supertattvt,  tht  food  an  me, 
the  courtesy  of  management  and  emploseet  unfailing." 


In  the 
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.id<;  range  ol  tU  attractions,  the 
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Rancho  Goll  Club  Motion  picture 
theaiet  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the 
the  famous  Cocoanut  Grove  orchestra. 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  S5.  $6  and  $7  a  day  single, 
from  $7.00  double. 

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Cilii.  Reap**  ind  Information. 
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rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  docs  not  include  berth 
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Hotel  Senator  as  viewed  from  beautiful  State  Capitol  Park 

.,.,  Sacramento,  California 


SACRAMENTO'S 
Picturesque   Hotel 

"V ~X  /"HEN  touring  Northern  California, 
▼  V  en  route  to  Tahoe,  Crater  Lake  or 
Pacific  Northwestern  Resorts,  your  trip  will 
be  more  enjoyable  if  you  stop  at  the  HOTEL 
SENATOR.  Although  in  the  center  of  the 
business,  theatrical  and  shopping  district,  the 
Senator  has  a  setting  of  un-equaled  beauty — 
overlooking  Capitol  Park  with  its  more  than 
thirty-three  acres  of  lawn  and  garden. 

This  metropolitan  hotel  is  distinguished  for 
its  luxurious  appointments  and  excellent 
cuisine.  Guest  rooms  are  all  cool,  airy  outside 
rooms  with  bath.  Lunching  or  dining  out-of- 
doors  on  the  Loggia  is  a  delightful  feature. 
Courtesy  cards  to  fine  golf  courses.  Complete 
travel  information.  Superb  service 
at  moderate  rates. 

CHARLES  R.  FRASER,  Manager 


8-70 


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The  larger  Locomobiles  always  have  been  set  apart  as  the 
standard  for  conservative  and  correct  beauty.  NOW — all  of 
these  exclusive  refinements  of  radiator,  hood,  and  body  lines 
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Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1SS4  to  1925. 
s  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London   Office:     Street  &   Co..  30  Cornhill.   E.   C.    London.   England.      Subscription    Rates    (including   postage),    one   year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Established  July  20,  1856 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  OCTOBER  29,  1927 


No.  44 


Travel  Tid  Bits 

SOUTH  AFRICA  FOR  THE  WINTER  VOYAGEUR 
By  Ernest  F.  Rixon 


(Continued  from  last  week) 
One  of  the  most  interesting  places  to  visit  is  Oudt- 
shoorn,  forty-five  miles  from  George,  situated  in  the  little 
Karoo.  Here  is  the  chief  ostrich  center,  and  eight  miles 
iistant  are  the  Cango  caves,  ranking  amongst  the  world's 
nost  famous  caverns.  Passing  through  rugged  scenery 
long  the  foot  of  the  mountains,  the  caves  are  reached 
and  are  very  wonderful.  There  are  many  halls  of  en- 
hancing beauty,  including  King  Solomon's  Mines,  the 
Bridal  Chamber,  the  Pulpit,  the  Front,  Cleopatra's 
Needle,  the  Drum  and  the  Devil's  Workshop,  and  new 
wonders  are  frequently  being  revealed. 

Farther  east,  and  of  interest  to  the  tourist,  is  Port 
Elizabeth,  a  distance  of  673  miles  from  Capetown.  This 
is  a  favorite  holiday  resort,  Algoa  Bay  being  one  of  the 
:hief  ports  of  the  Union.  In  the  city  arc  many  fine  public 
Sildings:  City  Hall,  Post  Office,  Library  and  the  Feather 
Market  Hall  is  one  of  the  largest  concert  halls  in  the 
lountry.  Electric  cars  run  from  the  business  section  to 
the  residential  part,  overlooking  the  bay.  There  are  many 
Deautiful  gardens  and  parks,  also  a  favorite  bathing  place 
it  Humewood  Beach,  reached  by  tram  or  motor  bus. 

Famous  Durban 


motor  trip  through  the  suburbs  is  most  enjoyable.  There 
is  also  cheap  transportation  by  tram  and  motor  bus  to 
Joubert  Park,  Orange  Grove,  Auckland  Park  and  Turf- 
fontein  (past  the  mines). 

Pretoria,  the  administrative  capital,  is  forty-five  miles 
from  Johannesburg.  A  short  electric  car  ride  will  take 
tourists  to  the  Union  Building  on  Mentje's  Kop,  and 
visitors  may  be  conducted  on  week  days  through  this 
grand  structure.  The  Zoo  in  Pretoria  is  interesting  with 
its  wonderful  collection  of  African  animals.  About  twen- 
ty-five miles  from  Pretoria  is  the  Premier  diamond  mine, 
the  largest  diamond  mine  in  the  world,  and  may  be  viewed 
by  visitors.  The  blasting  which  occurs  there  daily  at  a 
stated  hour  is  something  to  remember. 

Victoria  Falls 

From  Pretoria,  trains  are  run  to  the  Sabie  Game  Re- 
serve and  to  Lourenco  Marques  and  through  the  northern 
Transvaal.  One  of  the  most  important  sights  of  all  is 
that  of  the  Victoria  Falls,  the  greatest  in  the  world,  called 
by  the  natives  "The  Smoke  That  Thunders."  because  of 
the  perpetual  spray  from  the  depths  of  this  tremendous 
cataract.  Trains  run  from  each  port  in  the  Union  to  this 
particular  place  of  interest.  The  Victoria  Falls  are  twice 
the  breadth  of  Niagara  and  two  and  a  half  times  as  high. 
The  water  flows  down  the  Zambesi  river  and  falls  into  a 
chasm  which  opens  into  a  forty-mile  stretch  on  narrow 
twisting  canyons,  again  broadening  out  on  the  lonR  pas- 
sage to  the  Indian  ocean.  A  beautiful  modern  hotel  has 
been  built  from  which  a  full  view  of  the  falls  can  I 
tained.  Gravel  walks  and  trolley  tracks  have  been  laid  by 
the  hotel  management,  covering  various  routes  by  which 
views  may  be  had  of  the  main  falls,  the  Rain  forest  with 
s  wonderful  rainbow  effects,  the  Palm  grove.  Livingston 
island,  etc.  Canoe  trips  to  some  of  the  islands  are  run 
when  the  river  is  low. 

Another  place  of  interest  near  the  falls  is  Bulawayo, 
from  which  visitors  may  motor  to  Rhodes'  grave  and  the 
Shanghai  monument,  also  the  Khami  ruins.  Then  at  a 
distance  of  two  hundred  and  fifty  miles  from  Bulawayo 
are  to  be  seen  the  world-famous  ruins  of  Great  Zimbabwe. 
Here  in  a  secluded  region  amid  rugged  and  romantic 
scenery  are  the  monuments  of  a  long-vanished  race  of 
;emple  builders  and  gold  seekers  who  were  no  doubt  over- 
tbrown  in  ages  past  by  barbarian  tribes  who  pent 
their  way  from  darkest  Central  Africa.  Added  to  the 
itinued  on  Page  in  I 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  192' 


The  Support  of  Our  Mayor 

At  a  recent  meeting,  Mayor  Rolph  made  a  speech  in 
which  he  said  "Give  me  the  support  of  the  good  solid 
citizenry  of  San  Francisco  and  I  will  defeat  this  Finn- 
Graney-Power  pool-hall  machine,  so  that  the  people  may 
continue  in  control  of  their  police  department  and  their 
municipal  government." 

Yes,  with  the  support  of  the  decent  citizens  of  this 
metropolis  there  is  no  doubt  that  the  control  of  the  police 
and  the  other  necessary  factors  in  municipal  government 
can  be  kept  out  of  the  hands  of  the  gangsters.  It  is  more 
important,  however,  that  it  should  be  kept  in  the  hands 
of  a  man  who,  like  James  Rolph  Jr.,  has  held  office  for 
sixteen  years  only  to  gain  greater  respect  as  time  has 
gone  by. 

The  people  are  very  uncertain.  A  clever  demagogue 
may  undo  the  work  of  years  of  patient  labor  and  un- 
selfish toil.  A  petulant  burst  of  sudden  public  emotion 
may  lay  the  edifice  erected  by  a  life-time  of  statesmanship 
in  ruins  at  the  feet  of  the  builder.  Our  own  Board  of 
Supervisors,  which  pretends  to  directly  represent  the 
people,  is  a  very  conspicuous  case.  Time  and  time  again 
Mayor  Rolph  has  snatched  the  city  from  harm  at  the 
hands  of  the  supervisors.  They  meant  no  injury,  but  they 
lacked  in  sagacity.  Generally  speaking,  that  lack  is  not 
so  very  important,  but  there  arise  crises  when  the  saga- 
city of  one  man  is  worth  all  the  unregulated  enthusiasm 
of  a  host  of  men. 

We  are,  above  all  cities,  blessed  in  the  possession  of  a 
man  of  conspicuous  ability  and  unquestioned  integrity, 
who  is  willing  to  place  his  experience  and  sagacity  at  the 
disposal  of  the  best  interests  of  the  city.  Behind  him  is 
the  massed  might  of  the  "solid  citizenry"  Neither  dema- 
goguery  nor  corruption  can  prevail  against  it ! 


The  Gang  Is  Shaky 

Something  is  going  wrong  with  the  Finn  machine.  It 
is  not  working  as  well  as  it  was  and  the  chief  himself 
seems  to  have  an  idea  that  his  career  as  sheriff  is  perhaps 
not  as  secure  as  he  thought  it.  He  says  that  it  is  time 
for  Finn  to  work  for  Finn.  There  is  no  doubt  that  there 
has  been  a  very  marked  falling  off  in  the  Finn  stock  lately. 
It  was  foolish  of  so  experienced  a  public  man  and  so 
shrewd  a  politician  to  so  completely  underestimate  the 
power  of  decency  in  San  Francisco  at  the  present  time. 

Not  so  long  ago,  we  were  not  so  very  particular  about 
some  things.  Most  of  us  were  very  busy,  earning  our  own 
living  or  making  our  fortunes  or  running  our  automobile, 
in  the  off-hours,  so  that  we  did  not  pay  the  attention  re- 
quired of  us,  as  good  citizens,  to  the  actual  conduct  of 
the  municipal  government  itself. 

Then,  our  wives  and  sisters  became  enfranchised.  They 
had  more  time  than  we  had;  they  read  the  papers  more 
carefully  than  we  did,  and  they  gave  us  plenty  of  political 
information  during  dinner  hour  and  the  trip  to  the  thea- 
ter and  back.  That  is  the  sort  of  thing  that  has  done  for 
Finnism.  The  women  insist  upon  the  decencies  of  life  in 
municipal  government,  as  they  insist  upon  cleanliness  in 
their  own  homes.  The  dive  and  the  brothel  do  not  appeal 
to  the  women  of  San  Francisco;  the  underworld  can  get 
but  poor  support  from  the  clubs  and  organizations  which 
our  women  have  made  so  important.  It  was  not  clever  of 
Sheriff  Finn  to  run  counter  to  a  group  like  that. 


The  Book  Inquisition 

Here  we  are  at  the  end  of  the  first  quarter  of  th 
twentieth  century  in  a  state  of  society  which  is  univers 
ally  agreed  to  be,  at  one  and  the  same  time,  mechanica 
and  cynical.  Yet  we  have  a  condition  which  is  almos 
maniacal  in  the  stupidity  and  crass  superstition  of  som< 
of  its  manifestations. 

Take  Chicago,  a  city  which  has  disgraced  itself  in  thf 
eyes  of  the  civilized  world  for  years.  Its  crime  record  ha; 
stood  out  like  a  sore  thumb  for  decades.  It  is  the  mos' 
disgraceful  city  in  the  world  today,  no  question  aboul 
that !  Mayor  Thompson,  whose  government  of  that  citj 
was  a  by-word  and  a  hissing  among  the  nations,  having 
been  superseded  for  a  time,  was  at  the  last  election  again 
made  mayor,  the  town  having  become  tired  of  being 
headed  by  a  respectable  mayor.  One  of  the  chief  slogans 
which  brought  Thompson  back  to  power  was  the  fan- 
tastic statement  that  King  George  of  England  would 
have  to  keep  his  hands  off  the  school  department  of 
Chicago.  It  reads  too  ludicrous  for  publicity,  but  it  is 
true,  nevertheless;  the  mayor  of  Chicago  was  elected  for 
the  most  part  upon  the  plea  that  George  V.  of  England 
was  messing  with  the  school  textbooks  of  Chicago. 

The  Mayor,  having  been  elected,  and  the  idea  of  this 
utterly  indefensible  excursion  of  the  King  of  Great 
Britain,  into  the  violent  and  crime-ridden  city  of  Chicago, 
having  become  a  part  of  the  Chicagoan's  belief,  it  was 
necessary  to  produce  evidence  to  support  the  delusion. 
So  we  have  a  set  of  old  fools  poking  their  noses  into  text 
books  to  find  evidence  that  the  British  monarch  has  been 
busy.  We  are  promised  a  public  burning  of  tainted  books 
as  a  result. 


More  Tests 


We  are  suffering  from  the  scientist.  A  little  science  is 
all  right;  too  much  science  is  like  too  much  of  anything; 
it  tends  to  produce  a  surfeit. 

The  intelligence  tests  are  the  accepted  thing.  It  is  very 
true  that  attacks  have  been  made  upon  them  that  the 
testers  find  hard  to  meet.  Still,  the  tests  appear  to  hold 
their  own  and  the  effort  to  find  the  intelligence  quotient 
is  followed  with  more  or  less  success.  Now  and  again, 
there  is  a  flare  up  of  indignation,  as  lately  by  the  police 
force  of  Los  Angeles,  members  of  which,  perhaps  rightly 
consider  that  there  is  no  connection  between  intelligence 
and  the  police  force.  Still,  policeman  have  to  be  found 
and  when  found  have  to  be  promoted  and  no  better  meth- 
od has  been  discovered  than  that  of  the  intellignce  test 

But  there  is  a  rub  somewhere.  Intelligence  tests  are 
being  widely  used  and  the  small  boy  is  made  subject  tQ 
them.  In  spite,  however,  of  all  the  light  which  intelligence 
tests  should  give,  the  boy  is  not  getting  better;  on  the 
contrary,  the  spread  of  youthful  crime  is  one  of  the  most 
terrible  and  destructive  phenomena  of  modern  times. 

So,  we  are  to  have  more  tests.  The  boy  who  was  tested 
for  intelligence  has  now  to  be  tested  for  his  emotions. 
The  emotional  life  is  considered  more  important  than  the 
intelligence.  Our  grandmothers  knew  that  such  was  the 
case.  They  knew  that  what  they  called  the  "nature"  of 
the  child  was  more  important  than  his  intellect.  Great  is 
science.  It  knows  nearly  as  much  as  our  grandmothers, 
without  their  sweetness. 


California,  standing  ninth  in  total  building  and  loan 
iociation  resources  for  the  year  1927  ranks  fifth  from 
i  standpoint  of  amount  of  increase  in  assets,  being  ex- 
ded  in  this  respect  by  Pennsylvania,  Ohio,  New  Jer- 
and  Massachusetts. 


tober  29,  1927  THE  SAN  FRANCISCO  NEWS  LETTER 

Local  News  of  the  Week  at  A  Glance 

For  Those  Away  From  Home 


Last  Wednesday  was  the  opening  day  of  the  rainy 
ison  for  San  Francisco,  the  precipitation  being  .42  of 
inch.  The  downpour  was  general  throughout  the  state. 


A  shipment  of  6000  young  yellow  pine  trees  was  re- 
ved  at  the  Stanislaus  National  Forest  last  Wednesday 
im  the  California  experimental  station  at  Quincy.  These 
es  form  the  initial  part  of  reforestation  plans  for  this 
ticular  park. 


Senator  Hiram  W.  Johnson  made  a  two-day  tour  of 
Sacramento  Valley,  Tuesday  and  Wednesday  of  this 
ek,  the  purpose  of  the  trip  being  to  permit  Johnson  to 
ther  acquaint  himself  with  flood  control,  fruit  market- 
■  and  other  problems  of  the  valley  before  leaving  for 
ishington. 


Appointment  of  Lieutenant-Commander  Francis  C. 
nebrink  of  Long  Beach,  California,  as  a  naval  aid  to 
esident  Coolidge  was  announced  Wednesday  of  this 
ek,  at  the  Naval  Department.  Lieutenant-Commander 
nebrink,  who  has  been  in  charge  of  press  relations  at 
department  for  a  year,  was  graduated  from  the  naval 
idemy  in  1917. 


The  hottest  spot  in  the  country,  Death  Valley,  will  be 
e  to  serve  frozen  dainties  to  tourists  by  Thanksgiving. 

its  first  ice  plant  will  be  completed  by  then  at  Stove 
)e  Wells.  One  of  the  chief  functions  of  the  plant  will 
to  cool  the  one-room  bungalows  at  the  Wells  during 

torrid  summer  months. 


5an  Francisco  Porto  Ricans  sent  an  appeal  to  President 
slidge  last  Sunday,  following  a  meeting  of  the  San 
Micisco  Porto  Rican  Club,  to  the  effect  that  the  Presi- 
lt  recommend  in  his  message  to  Congress  giving  Porto 
:ans  the  right  to  elect  their  own  governor  and  the 
to  Rican  legislature  the  power  to  legislate  on  all  local 
tters. 


B.  F.  Greer  of  San  Francisco  has  just  returned  home 
im  two  months  in  Alaska,  where  he  has  been  hunting 
;  game  by  means  of  an  airplane  equipped  with  pon- 
ms.  During  his  tour  of  1800  miles  into  the  interior  of 
jska,  Greer  bagged  three  grizzlies,  two  black  bears, 
o  mountain  sheep,  two  caribou  and  the  largest  mo 
r  killed  by  a  sportsman  in  that  country,  the  latter 
vint;'  a  741,4  inch  horn  spread. 


A  little  "magic-"  farm  of  fifteen  acres  has  been  discov- 
■d  at  Sebastopol,  wherein  Luther  Burbank,  who  passed 
ay  in  lii2t>.  made  his  initial  experiments.  Among  other 
fferent"  flowers,  fruits  and  vegetables  which  have 
mnd  in  this  plot,  is  a  new  black  cherry,  which  can 
.1  like  a  prune,  and  will  last  indefinitely,  a  small 
«:h.  with  flesh  like  a  nectarine;  a  cream  colored  apple 
th  a  translucent  skin  ami  a  pear  which  will  ripen  for 
rist  mas  in  our  warmer  climates. 


Mills  Field,  the  municipal  airport  of  San  Francisco,  will 
be  the  scene  within  the  next  week  of  an  attempt  to  break 
the  world's  record  for  sustained  flight.  Tests  flights  will 
be  made  by  the  giant  Fokker  in  which  the  Australians 
intend  to  make  their  long  trip. 


Two  hundred  soldiers  of  the  Coast  Artillery  from  the 
San  Francisco  harbor  defenses  have  offered  their  blood 
for  a  transfusion  operation  for  the  relief  of  a  comrade  at 
the  Letterman  General  Hospital.  The  patient  is  Robert 
L.  Lynch,  of  the  Sixth  Coast  Artillery,  Fort  Barry. 


Twenty-five  hundred  people  heard  the  interesting  de- 
bate between  Judge  Ben  B.  Lindsey  of  Denver,  and  Rabbi 
Louis  I.  Newman,  on  the  question  of  "companionate  mar- 
riage." So  jammed  was  Scottish  Rite  Hall,  where  the  de- 
bate took  place,  that  it  needed  a  special  detachment  of 
police  to  handle  the  crowds.  Who  says  romance  is  dead? 


Leland  Rosener  Jr.,  the  missing  16-year-old  son  of  a 
wealthy  San  Francisco  engineer,  was  found  last  week  two 
miles  north  of  Carson  City,  where  he  had  been  working 
in  a  mine  under  the  name  of  Lee  Reed.  Leland  disap- 
peared about  two  weeks  ago,  after  taking  the  family  car 
out  and  telling  his  mother  that  he  would  soon  be  back. 
The  search  has  been  a  state-wide  one. 


L.  M.  Voorsanger,  director  of  the  Chamber  of  Com- 
merce of  San  Francisco  left  this  week  for  a  trip  through 
the  South,  Middle  West  and  East.  He  will  confer  with 
executives  of  industrial  projects  who  have  been  in  com- 
munication with  the  Chamber  regarding  sites  and  the 
.•i''  uitaces  offered  by  San  Francisco  for  their  lines  of 
endeavor. 


Very  simple  rites  were  held  last  Thursday,  for  the 
funeral  services  of  Dr.  Morris  Herzstein,  one  of  the  most 
prominent  of  San  Francisco  physicians,  who  passed  away 
early  Tuesday  morning.  One  of  the  many  outstanding 
things  which  Dr.  Herzstein  has  had  credited  to  his  career, 
was  the  impressive  memorial  to  General  John  J.  Pershing, 
which  stands  in  Golden  Gate  Park. 


In  connection  with  the  new  McClintock  traffic  ordi- 
nance, motorists  and  pedestrians  must  distinguish  be- 
tween the  Central  Traffic  District  and  the  term  "business 
district"  applied  to  regulations  in  the  ordinance.  The 
"Stop-Go"  signals  for  pedestrians  apply  only  to  the  central 
traffic  district.  A  business  district  consists  of  the  terri- 
tory contiguous  to  any  street  where  50  per  cent  or  more 
of  the  frontage  for  300  feet  is  occupied  by  business  build- 
ings. 


It  was  all  in  the  day's  work  for  the  heroic  members  of 
the  Golden  Gate  life-saving  station  to  perform  the  haz- 
ardous  task  of  saving  all  the  crew  of  the  ill-fated  " 
Bay"  which  went  on  the  rocks  near  Land's  End.  last  Sat- 
urday night,  in  a  dense  fog.    The  guardians  of  thi 
under  the  direction  of  their  captain.  Theodore  R" 
brought  fourteen  men  safely  ashore  on  a  breeches-buoy, 
and  nineteen  others  of  the  crew  were  rowed  to  safety  in 
s.  not  even  their  baggage  being  lost !   The 
wreck  of  the  "Coos  Bay"  is  being  battered  by  heav\ 
and  draws  a  crowd  of  interested  spectators  every  day. 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1< 


ocier 


By  Antoinette  Arnold 


Lovely  Debutantes 

With  the  approach  of  the  early  win- 
ter season,  society  is  turning  inter- 
ested attention  to  the  number  of 
lovely  affairs  where  debutantes  are 
the  center  of  admiration. 

Such  a  bevy  of  beautiful  debu- 
tantes ! 

Many  gay  affairs  are  already  blos- 
soming with  several  "coming-out" 
parties  on  the  social  calendar. 

Miss  Eleanor  Weir,  lovely  and  in- 
teresting, will  be  one  of  the  first  of 
the  season's  debutantes. 

Mrs.  William  B.  Weir  has  invited 
many  friends  to  tea  on  the  afternoon 
of  Saturday,  November  12,  to  intro- 
duce her  daughter,  Miss  Eleanor ; 
and,  on  the  evening  of  the  same  day 
she  will  give  a  dinner  also  for  the 
younger  society  set. 

The  handsome  Weir  home  on  Jack- 
son street  will  be  the  setting  for  both 
formal  affairs. 

*  *     * 

Miss  Hamilton  Will 
Bow  to  Society 

Mr.  and  Mrs.  Alexander  Hamilton 
are  giving  a  dinner  dance  next 
month,  also,  presenting  their  daugh- 
ter, Miss  Grace  Hamilton,  who  will 
make  her  debut  on  the  twenty-sixth 
of  November. 

The  Hamiltons  have  recently  moved 
to  town  after  making  their  home  in 
Menlo  Park. 

Mrs.  Hamilton  and  her  daughter 
left  for  New  York  last  week,  but  will 
return  in  a  short  time  for  the  brilliant 
affair  when  Miss  Grace  Hamilton 
makes  her  formal  bow  to  society. 

*  *     * 

San  Rafael  Debutante 

Mr.  and  Mrs.  Webster  Jones  of  San 
Rafael  will  present  their  daughter, 
Miss  Vai1  Jones,  to  society  on  Satur- 
day evening,  December  3  at  a  gor- 
geous ball  to  take  place  in  the  Mark 
Hopkins  Hotel.  Many  of  the  society 
folks  from  the  bay  cities  will  be  pres- 
ent at  the  brilliant  gathering. 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast    Highway.    Half-Way    Between 
San   Francisco  and  Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or   write  for   reservations  on   your 
next  trip  sortn 


Sisters  Will 
Make  Debut 

Miss  Margaret  and  Miss  Mary  Mc- 
cormick will  make  their  debuts  this 
coming  winter  season,  when  they  re- 
turn with  their  mother,  Mrs.  E.  0. 
McCormick,  after  a  sojourn  in  New 
Orleans  and  New  York. 

*  *     * 

San  Francisco  Society 
Girl  Feted  in  New  York 

Miss  Jane  Cooper,  granddaughter 
of  Mr.  and  Mrs.  J.  Downey  Harvey, 
and  who  has  spent  many  seasons  here, 
will  be  one  of  the  season's  debutantes 
in  New  York  City. 

Miss  Cooper  is  the  daughter  of  Mr. 
and  Mrs.  Oscar  Cooper  of  New  York, 
although  they  spend  considerable 
time  each  year  in  the  city  by  the 
Golden  Gate. 

Miss  Mabel  Wilson,  daughter  of 
Mrs.  C.  Arthur  Comstock  of  San 
Francisco  and  New  York  City,  will 
be  introduced  to  New  York  society  on 
the  evening  of  November  23,  when 
Mrs.  Comstock  will  give  a  dinner  in 
her  honor  with  many  prominent 
young  society  people  in  attendance, 
as  well  as  those  of  the  older  society 
set. 

Miss  California  Breuner,  a  cousin 
of  Miss  Wilson,  will  be  presented  to 
jociety  in  San  Francisco. 

The  charming  debutantes  are 
granddaughters  of  Mrs.  William 
Cluff,  of  Menlo  Park,  and  nieces  of 
Mrs.  Perry  Cumberson,  of  Menlo,  and 
of  Mrs.  Edwin  Janos  of  Los  Angeles. 

Miss  Breuner  is  the  daughter  of 
Mr.  and  Mrs.  John  Breuner,  promi- 
nent in  western  society  and  particu- 
larly popular  among  a  large  circle  of 
friends. 

*  *     * 

Author  Recovering 
From  Long  Illness 

Mrs.  William  Beckman,  author  of 
books  on  travel  and  philosophy,  has 
recovered  from  a  long  siege  of  illness 
and  will  soon  preside  as  hostess  over 
her  notable  salon  gatherings. 

Mrs.  Beckman  is  one  of  the  best 
known  philanthropists  of  the  state, 
sponsoring  the  arts  and  encouraging 
those  who  devote  their  best  energies 
to  literature,  music  and  other  arts. 
She  is  a  world-famed  traveler  and  has 
contributed  many  articles  to  the 
newspapers  and  periodicals  on  places 
she  visited  and  people  whom  she 
met. 


Noted  for  her  humor  and  rare  pi 
osophy  of  life,  Mrs.  Beckman  occup 
a  prominent  place  in  the  social  a 
literary  world  of  Sacramento  and  S 
Francisco.  She  has  established 
chair  at  the  University  of  Califor 
for  the  study  of  American  and  Ei 
lish  literature. 

*     *     * 

Miss  Alma  Jacobs 
Presides  Over  Luncheon 

Miss  Alma  Jacobs,  one  of  t 
youngest  of  the  clever  writers  of  S 
Francisco,  has  been  the  motif  of 
number  of  literary  gatherings  recei 

ly. 

She  was  a  guest  at  the  Paul  Elc 
reception,  given  last  Saturday  nig' 
when  some  of  the  literati  of  the  c; 
were  honor  guests.  Miss  Jacobs 
head  of  a  group  of  young  writt 
whose  serious  study  of  writing  h 
attracted  the  attention  of  distinguis 
ed  authors.  Pauline  Stiles,  author 
"The  Crooked  Stick"  attended  a  me 
ing  held  at  Miss  Jacob's  home  in  t 
Fairmont  Hotel  last  week. 

A  beautiful  luncheon  party  4 
given  by  Miss  Alma  Jacobs  last  S; 
urday  at  the  Fairmont  Hotel,  wi 
decorations  of  the  Hallowe'en  spj 
used  in  effective  and  charming  i 
signs.  A  group  of  her  young  frier 
were  the  guests  on  this  occasion  wr 
the  artistic  arrangement  of  the  luni 
eon  table  attracted  genuine  admi 
tion.  Little  cats,  with  tails  straij 
in  the  air  were  used  as  place  car 
and  nosegays  of  yellow  pansies 
favors  for  the  guests. 

Society  Greets 
Mansfeldt  Players 

Society  and  music-lovers  filled 
capacity  the  gold  ballroom  of  j 
Fairmont  Hotel  last  Monday  nij 
when  the  Hugo  Mansfeldt  piano 
cital  was  given  presenting  four  you 
pianists,  William  Zoller,  Edwin  D 
tin,  Carlton  Peters  and  Vladimir 
Rassouchine. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


Btober  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


One  of  these  brilliant  young  play- 
s,  Rassouchine,  played  three  of  his 
m  compositions,  two  that  were  pro- 
ammed  and  one  in  response  to  en- 
usiastic  reception  by  the  audiences. 
The  name  of  Hugo  Mansfeldt  has 
ood  for  so  long  a  time  as  the  pin- 
icle  of  musical  attainment  in  the 
sstern  musical  world  that  each 
lar's  recital  sounds  a  higher  chant 

the  presentation  of  his  students. 

these  days  of  jazz  and  popular  ten- 
ncies,  the  Mansfeldts,  both  Mr.  and 
rs.  Hugo,  have  held  high  the  torch 
at  real  music-lovers  and  true  mu- 
;ians  might  see  clearly  the  pathway 

lasting  achievement. 
Last  Monday  night's  piano  recital 
ily  accentuated  the  appreciation  of 
ose  who  approach  the  pianoforte 
ith  nothing  less  than  a  sense  of  rev- 
ence  and  exaltation. 

*  *     * 
ios  n  Composers 

William  Zoller  played  for  his  group 
piano  numbers  the  Chopin  "Etude" 
major;  Liszt,  "Valse  Impromptu" 
id  the  Schubert-Tausig  Marche  Mili- 
re,"  putting  fire  and  vigor,  or  tempo 
id  delicacy  of  touch  into  the  selec- 
Dns  as  artistically  required,  accord- 
g  to  the  masterful  instruction  of 
ansfeldt. 

Elwin  Dustin  chose  to  play  Schu- 
an's  "Carnival"  op.  9,  and  played  it 
i  well  that  his  listeners  applauded 

ir  more. 

*  *     * 

ansfeldt  Arrangement 
f  Paderewski  Number 

Carlton  Peters,  the  young  pianist, 
ho  included  in  his  repertoire  the 
Tantasie  Polonaise,"  Paderewski- 
ansfeldt  number,  was  awarded  for 
s  excellence  by  enthusiastic  plaud- 
s  from  the  assembled  music  lovers, 
e  played  the  Chopin  "Polonaise" 
ith  its  military  theme  and  the  Mosz- 
jwski  "Valse  de  Concert"  just  as  I. 
>r  one,  fondly  love  to  hear  it  played, 
his  young  pianist  is  a  musician  of 
tie  appreciation  and  he  will  prove 
le  of  the  Mansfeldt  criterions  before 

ng.  I  make  bold  to  predict. 

*     *     * 

Mrs.  Elise  Campe  entertained  at  a 
idge  luncheon  on  Wednesday  after- 
Don   at  the  Hotel  Whitcomb.     The 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5   Baths 

Magnificent  view.     Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.  Garage.   Class  A  steel 
frame  building. 

mite"   lias  1*1  I   mansion  icUk 

an   ofotlmtnl   house. 

PARK     LANE     APARTMENTS 

1190  Sacrament*  Street 
Diagonally  Across  from   Hotel   Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town  House  for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4  per  day 


tables  were  attractively  decorated 
with  flowers  and  after  luncheon  Mrs. 
Campe's  guests  played  bridge  in  the 

roof  garden. 

*     *     * 

Engaged  Couple  Feted 

Miss  Edith  Dohrmann  gave  a  dance 
last  Wednesday  evening,  at  the  Dohr- 
mann home,  Pacific  avenue,  compli- 
menting Miss  Doris  Bailly  and  Mr. 
William  Dohrmann,  whose  engage- 
ment was  recently  announced. 

Preceding  the  dance  the  bride- 
elect's  sisters.  Miss  Jean  and  Miss 
Barbara  Bailly,  gave  a  dinner  at-  the 
St.  Francis  complimenting  the  be- 
trothed. 

Miss  Bailly  and  Mr.  Dohrmann  will 
also  be  the  guests  of  honor  at  a  din- 
ner which  Miss  Idalee  Davis  will  give 
Saturday  evening,  October  29.  The 
gruests  of  the  dinner  party  will  after- 
ward go  to  the  dance  which  Miss 
Baily's  cousin.  Miss  Stella  Stevens,  is 
giving  for  Miss  Bailly  and  Mr.  Dohr- 
mann. 

*     *     * 

More  doctors  are  playing  golf  now 
than  ever  before,  judging  from  the 
large  list  of  M.D.s  entered  for  the 
annual  North  vs.  South  Physicians 
tournament  at  Hotel  Del  Monte  this 
( ..ming  weekend.  Both  sections  of  the 
state  will  be  represented  by  teams  of 
record  breaking  size. 

For  the  second  time  this  week  the 
course  record  for  the  Dunes  links  at 
Monterey  Peninsula  Country  Club 
has  been  broken.  As  a  result  Eliot 
Callender  again  holds  the  record  with 

a  67.  ,  „ 

Jack  Neville.  J.  W.  Perry  and  Har- 
old Law  were  playing  with  Callender 
at  the  time.  Just  two  days  before. 
Earl  Fadden  had  established  a  new 
record  of  68.  while  playing  with  Cal- 
lender. Joe  Mayo  and  Campbell  Puget. 
*  *  * 
Mrs.  M.  Edward  Dittmar,  of  1137 
Hvde  street,  entertained  at  a  bridge 


tea    on    Saturday    afternoon    in    the 
roof  garden  of  the  Hotel  Whitcomb. 

#     *     * 

Casa  Del  Rey 

An  extensive  improvement  pro- 
gram necessitating  the  expenditure  of 
S20,000  is  being  carried  on  in  the  rear 
of  the  Casa  del  Rey  Hotel.  A  300-foot 
square  behind  the  hotel  is  being 
transformed  into  a  beautiful  Spanish 
garden,  as  planned  by  Fred  K.  Mac- 
Donald,  manager  of  Casa  del  Rey. 

From  the  hotel  one  enters  a  glass 
rotunda  which  leads  to  a  pergola 
running  the  entire  length  of  the  gar- 
den. At  the  end  are  large  iron  Span- 
ish gates  supported  by  columns  and  at 
the  sides  are  carved  urns.  One  walk 
leads  to  a  40x30  foot  solarium  made 
entirely  of  glass,  where  teas  and 
bridge  parties  will  be  held.  There  are 
large  conservatories  where  palms, 
ferns  and  seasonal  blooming  plants 
will  be  kept. 

Connected  with  the  conservatories 
is  a  large  area  reserved  for  a  chil- 
dren's playground.  A  short  distance 
further  one  comes  to  an  aviary,  in 
which  will  be  kept  a  fine  selection  of 
beautiful  birds.  In  the  immediate 
center  is  a  large  lawn,  120x100  feet, 
on  which  are  placed  Spanish  settees, 
large  umbrellas,  easy  chairs,  tables, 
etc.  On  the  south  side,  adjoining  the 
hot  house,  will  be  a  magnificent  bed 
devoted  to  rose  bushes.  It  is  planned 
to  have  the  beautiful  addition  to  the 
Casa  del  Rey  thrown  open  to  the  pub- 
lic at  a  noteworthy  reception  and  pro- 
gram on  Thanksgiving  day. 
*     *     * 

Reservations  are  being  received  for 
the  dinner  dance  at  the  Casa  del  Rey 
Hotel,  Santa  Cruz,  starting  on  the 
evening  of  December  31.  1927,  and 
mding  in  the  "wee  small  hours"  of 
January  1,  1928.  Fred  K.  MacDonald, 
manager  of  the  hotel,  is  making  elab- 
orate preparations  that  promise  one 
of  the  most  outstanding  New  Year's 
eve  parties  in  local  history.  Dinner 
dances  are  held  every  Saturday  night 
from  7  to  11  o'lock,  with  John  Mc- 
Donald's orchestra  furnishing  the 
music. 


^  you  pay  no  more  £ 

%STFL0WEI$ 


221 


Tha\hce  ^"aThousamd  Gardens' 
22h  Grant  Ave..  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  19 


Pleasure's  Ww 


OBEY    NO   MJCKND  BL/7  PLEASURE'S 

lorn  Noone- 


Breaking  the  Silence  of  the  Screen 
San  Francisco  Theater  to 
Install  Vitaphone 

The  Vitaphone,  one  of  the  most 
important  inventions  in  the  motion 
picture  industry,  since  the  introduc- 
tion of  motion  pictures  themselves, 
will  make  its  debut  in  San  Francisco, 
Thursday  evening,  November  3,  with 
the  opening  of  the  Embassy  theater, 
Market  near  Seventh. 

Vitaphone  gives  a  voice  to  the  mo- 
tion picture,  breaking  the  thirty 
years'  silence  of  the  screen.  It  ef- 
fectively reproduces  music,  voice  and 
sound,  synchronized  perfectly  with 
action  pictures. 

In  the  Vitaphone,  science  has  pro- 
vided means  for  the  synchronization 
of  motion  pictures,  with  a  degree  of 
perfection  never  before  attained.  It 
was  heard  publicly  for  the  first  time 
in  connection  with  "Don  Juan,"  a 
photoplay  starrinn-  John  Barrvmore, 
which  opened  at  the  Warner  thepf -'•. 
New  York,  August  6,  1926.  In  San 
Francisco,  Vitaphone  will  be  heard 
for  the  first  time  with  another  John 
Barrymore  vehicle,  "When  a  Man 
Loves,"  in  which  Dolores  Costello  is 
co-star. 

Vitaphone  comes  to  the  public  as 
the  result  of  years  of  research  by  the 
Western  Electric  Company  and  the 
Bell  Telephone  Laboratories,  plus  the 
efforts  of  the  Vitaphone  Corporation 
and  Warner  Brothers. 

In  San  Francisco,  the  Vitaphone  is 
presented  as  the  result  of  a  82,000,- 
000  deal  involving  the  present  Rivoli 
theater  property  and  exclusive  first- 
run  franchises  in  San  Francisco  for 
the  Vitaphone  and  Warner  Brothers 
pictures,  consummated  recently  by 
William  B.  Wagnon.  Wagnon  is  wide- 
ly known  in  San  Francisco  realty  cir- 
cles for  his  large  transactions,  notably 
the  Pantages  theater  and  Marshall 
Square  office  building  which  he  built 
and  owns,  the  theater  being  leased  to 
Alex  Pantages  for  fifty  years. 

Extensive  Alterations 

Wagnon  has  leased  the  Rivoli  prop- 
erty for  a  long  term  of  years.  It  is 
now  in  the  hands  of  G.  Albert  Lans- 
burgh,  distinguished  theater  archi- 
tect, who  is  directing  extensive  altera- 
tions and  remodeling,  costing  S100,- 
000. 


By  Josephine  Young 

Under  its  new  name,  the  Embassy, 
new  throughout  as  to  decorations, 
seats,  carpets  and  other  furnishings, 
will  give  to  San  Francisco  another  de 
luxe  first  run  theater,  home  of  the 
Vitaphone  and  Warner  Brothers  pic- 
tures. 

*  :("■  * 

Columbia 

Marjorie  Rambeau,  noted  actress, 
who  this  past  week  starred  in  "The 
Vortex"  and  the  preceding  two  weeks 
in  "The  Pelican"  will  on  Monday 
night,  October  31,  have  the  leading 
part  in  "Just  Life." 

Allen  Vincent,  who  took  the  role 
of  son  in  both  of  the  plays  we  have 
seen  at  the  Columbia  theater,  has 
added  new  laurels  to  his  dramatic 
crown  since  his  appearance  here. 
Richard  Bartlett,  Zeffie  Tilbury,  Her- 
bert Hayes  and  Richard  Lancaster 
are  principals  in  these  excellent  plays, 
too  good,  by  far,  to  miss. 

Alcazar 

"Pigs,"  the  comedy  of  domestic  life 
with  its  little  ups-and-downs,  still 
draws  crowded  houses  to  the  Alcazar, 
which  is  one  of  the  most  popular 
theaters  in  town.  Henry  Duffy  con- 
stantly and  consistently  offers  real 
down-right  comedy  to  patrons  and 
"Pigs"  is  all  of  that. 
*     *     * 

Curran 

"My  Maryland,"  a  Schubert  pro- 
duction, with  ringing  songs  of  patrio- 
tic fervor,  scintillating  choruses, 
beautiful  crinoline  girls  amid  South- 
ern settings,  has  captivated  San  Fran- 
cisco audiences  at  the  Curran  theater. 

A  packed  house  greeted  the  com- 
pany in  this  fascinating  operetta  of 
Barbara  Frietchie  days,  when  the 
North  and  South  were  at  war,  and 
every  night,  since  the  opening,  the 
Curran  has  been  filled  to  the  doors. 
No  wonder! 

"Your  Flag  and  My  Flag,"  the  stir- 
ring song  which  runs  through  the 
musical  romance,  is  worth  the  price 
of  entrance  alone.  A  chorus  of  male 
voices  sings  it,  in  the  first  act,  with  a 
lot  of  dramatic  life — led  by  the  Yan- 
kee Captain  Trumbill  of  the  story, 
plaved  by  Bartlett  Simmon. 

Martial  airs  permeate  the  operetta, 
with  pathos  and  comedy  running  side- 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Piss,"  Henry  Duffy  presents  the  John  Go 
en  comedy  starring  May  Buckley  and  Emen 
Treacy. 

Columbia,  Eddy  nr.  Powell 

"Just  Life,"  starring  Marjorie  Ramlieau.  PI 
of    modern    America. 

Curran,  Geary  nr.  Mason 

"My    Maryland."     musical     romance    based 
story   of  "Barbara    Frietchie." 

Lurie,  Geary  nr.  Mason 

"The  Great  Nccker,"  starring  Taylor  Holmi 
with    Nat    Carr. 

President,  McAllister  nr.  Market 

"What  Anne  Brought  Home,"  Henry  Dul 
comedy. 

Communitv  Playhouse, 
"The  Players'  Guild" 


Players'    Guild — "Hollo's    Wild    Oats, 
nald    Travers    directing. 


Rei 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Ann  Codee;  Arthur  and  Morton  Havel,  "( 
Uncle";  Florence  Vernon.  On  the  screen,  "! 
Harp    in    Hock,"    Rudolph    Schildkraut.    Junt<l 

Coghlan. 

Orpheum,   O'Farrell  nr.  Powell 

Ian  Keith,  Ethel  Clayton,  one  act  drami 
"Clipped":  Harry  Waiman  and  debutante: 
Johnny  Hyman.  "Playing  Pranks  With  We" 
ster" ;  "A  Petite  Revue,"  Carrie  and  Edi 
with    Webster   Taylor. 

Union  Square,  O'Farrell  nr.  Powell  I 

Vaudeville — pictures 

Wigwam,  Mission  nr.  22nd 

Stock  season  opens  Nov.  fi.  Nat  Holt  mai 
agement.  Now  showing  motion  pictures  at 
vaudeville    shows. 


ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  St.  at  4th 

"Two  Arabian  Nights. "  musical  score  by  Git 
Severi. 

Cameo,  Market  opp.  Fifth  street 

Latest  pictures — Fight  films  were  week's  fe; 
tu  re. 

Casino,  Ellis  at  Mason 

Double  hill  Sat..  "The  Count  of  Luxembourg 
"The  Wolf-Hunters."  Double  bill  Sun.,  "Fi*h 
ing  Love,"  Jctta  Goudal ;  "Oh.  Bill v  l:  have 
Belle  Bennett  in  "The  Lilv."  Tues..  Wed.,  li 
Keith.    "The    Down    Grade." 

Embassy,   Market   St.,  near   Seven! 
(Formerly  Rivoli) 

•VITAPHONE" — Giving  a  voice  to  motio 
pictures.  Opening  of  renovated  theater  Tbur 
day  evening,  Nov.  3.  "When  a  Man  Loves, 
starring  John  Barrymore.  Dolores  Costell 
Warner    Brothers   production. 

Granada,  Market  at  Jones 

"Tell  It  to  Sweeney,"  George  Bancroft,  Che 
ter    Conklin. 

Imperial,  Market  St.  op.  Jones 

"Back  to  God's  Country."  Renee  Adortt 
Mitchell    Lewis.     James    Oliver    Curwood    stor, 

St.  Francis.  Market  bet.  5th-fi(h. 

"Lcs  Miscrables,"  filmed  from  Victor  Huj 
play.      European    actors,    5000    in    scenes. 

Warfield,  Market  at  Tavlor 

"Becky."     Sally     O'Neill.     Gertrude     Olmsted. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"The  Love  of  Sunyo."  Gloria  Swanson.  Sat 
Oct.  29.  "Dance  Magic,"  Pauline  Starke  at 
Ben  Lyon,  Oct.  30.  "ChanE."  three  da>--.  Mar 
Tues.  and   Wed. 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


}y-side.  Frank  Lalor,  humorist;  Lee 
3eggs,  "Colonel" ;  Dorothy  Kane,  in 
ler  clever  sneezing  song,  provide  con- 
siderable mirth.  Hal  Conklin,  as  the 
nad  lover,  does  some  fine  acting  in 
lis  characterization.  Millie  James,  the 
widow ;  Clare  Ross,  James  Gerard, 
''rank  Handlin,  Maude  Raymond,  Lu- 
lius  Henderson,  formerly  of  the  Alca- 
sar;  Beatrice  Kneale,  Robert  Lively, 
Fames  Heenan,  James  Murphy  as 
'Stonewall  Jackson"  ;  Martin  Griffith, 
Sdmund  Mulcahy  and  excellent  chor- 
ises  of  both  girls  and  boys  provide  a 
nost  convincing  and  entrancing  per- 
brmance  of  "My  Maryland." 
Ensemble  numbers  are  thrilling! 

*  *     * 

jurie 

Taylor  Holmes,  former  star  of  "No, 
So,  Nanette,"  was  roundly  welcomed 
when  he  made  his  formal  bow  to  San 
7raneisco  audiences  last  Sunday  night 
n  "The  Great  Necker,"  an  Elmer 
Karris  comedy.  It  has  verve  and  fire, 
ction  and  melody  and  romance. 

In  his  role  of  the  irresistible  bach- 
elor, Taylor  Holmes  adds  a  few 
touches,  making  the  character  part 
absolutely  cleverness  personified.  He 
teeps  up  a  round  of  amusement  and 
pishes  it  with  artistic  touches,  orig- 
nal  and  apropos. 

Hope  Drown,  former  Alcazar  thea- 
;er  stock  company  player,  is  good  to 
ook  upon  and  essays  her  role  with 
harm  and  ease. 

Nat  Carr,  Claire  de  Bray  and  Alma 
Powell  are  in  the  cast.  Jane  War- 
rington— who,  in  the  finale,  captures 
:he  bachelor ;  and  Frank  Dawson,  who 
provides  some  hits,  are  additional  at- 
tractions. 

*  *     * 

President 

"What  Anne  Brought  Home"  is 
now  in  its  fifth  week  at  the  popular 
Henry  Duffy  theater,  "The  Presi- 
dent" on  McAllister. 

Don't  miss  it. 

It  is  a  sparkling  play  of  home-life, 

packed  with  fun. 

*  *     * 

Orpheum 

Ethel  Clayton  and  Ian  Keith  will 
headline  the  new  liill  at  the  Orpheum 
for  the  week  starting  this  Saturday 
matinee,  appearing  in  a  new  one-act 
dramatic  playlet:  "flipped."  This  en- 
gagement at  the  Orpheum  theater 
will  mark  the  vaudeville  debut  of  this 
famous  team,  who  are  appearing  in 
the  two-a-day  during  a  brief  respite 
between  pictures.  "A  Laugh  or  Two," 
presented  by  RUSS  Brown  and  Jean 
Whitnker  are  two  well  known  fun- 
makers.  Steve  Freda  and  Johnny 
Palace  have  a  comedy  skit. 

Other  features  will  include  Harry 
Waiman  and  debutantes  in  a  musical 
offering;  Johnny  Hyman.  vaudeville 
author  in  "Playing  Pranks  with  Web- 


ster"; Carrie  and  Eddy  in  "A  Petite 
Revue,"  assisted  by  Webster  Taylor, 
Harriet  Cole  and  Gloria  Lee;  Reck 
and  Rector,  entertainers;  and  a  sur- 
prise act. 

*  *     * 

Golden  Gate 

The  bill  at  the  Golden  Gate  next 
week  affords  a  wide  variety  of  enter- 
tainment headed  by  Ann  Codee, 
French  comedienne,  and  Arthur  and 
Morton  Havel,  in  a  musical  comedy, 
"Oh,  Uncle." 

Florence  Vernon  and  her  company, 
consisting  of  three  young  men,  will 
offer  a  comedy,  singing  and  dancing 
affair.  Miss  Vernon  is  a  good  singer, 
a  wonderful  actress,  and  a  marvelous 
dancer,  surely  all  the  requisites  of  a 
successful  stage  star.  The  closing  act 
on  the  bill  is  to  be  Ann  Codee's  Sur- 
prises. Other  acts  on  the  program 
will  be  one  by  "The  Four  of  Us,"  a 
quartette  of  distinction,  and  one  by 
Eileen  and  Mar.jorie,  a  tumbling  team. 

Rudolph  Schildkraut  and  Junior 
Coghlan  will  be  seen  in  the  feature 
picture,  "A  Harp  in  Hock,"  a  story  of 
New  York's  east  side  with  its  joys 
and  sorrows,  young  love  and  elderly 
devotion.  *     *     * 

St.  Francis 

"Les  Miserables"  comes  to  the  St. 
Francis  Saturday  following  the  two 
weeks  showing  of  "The  Blood  Ship." 

This  film  showing  of  Victor  Hugo's 
immortal  story  has  a  company  of 
European  actors.  The  picture  was 
made  by  Universal  Film  Company  and 
is  being  shown  in  New  York  at  S2 
prices.  Here,  at  the  St.  Francis  Thea- 
ter, the  regular  scale  will  not  be  ad- 
vanced. 

*  *     * 

California 

Young  folks  have  reveled  in  "Two 
Arabian  Nights"  at  the  California  the 
past  week,  where  the  doughboy  com- 
edy lias  been  screened  with  Louis 
Wolheim,  William  Boyd  and  Mary 
Astor  in  the  cast. 

Nonsense,  with  sheik  slants  on  ro- 
mantic situations  and  a  lot  of  other 
funny  things  kept  up  a  merry  run  of 
laughter.  Gino  Severi  provides  the 
California  musical  entertainment  — 

and  it's  superior  music,  too. 

*  *     * 

Cameo 

The  popular  Cameo  theater  on  Mar- 
ket street  opposite  Fifth  this  past 
week  has  been  showing  on  the  screen 
the  big  fight  picture  of  the  most  re- 
cent Dempsey-Tnnney  fight. 

There  is  an  excellent  screen  at  the 
Cameo  and  always  can  the  patron  be 
assured  of  seeinsr  the  pictures  with- 
out blur.  *      *     * 
Warfield 

Walt  Roesner  oi  t  he  Warfield.  who 
has  been  called  to  New  York,  will  be 
succeeded  by  Al  Lyons  of  the  T  and  D 


theater,  Oakland.  He  is  a  pianist  and 
directs  the  orchestra  from  the  front. 
Gertrude  Atherton's  "Crystal  Cup" 
has  proved  one  of  the  best  photoplays 
of  the  season,  with  Dorothy  Mackaill 
and  Jack  Mulhall  the  stars.  "Becky," 
heroine  of  the  department  stores, 
comes  to  the  Warfield  theater  screen 
Saturday  in  the  person  of  Sally 
O'Neill,  diminutive  star  of  Metro- 
Goldwyn-Mayer  pictures. 

Granada 

Mae  Murray,  who  has  been  ap- 
pearing at  the  Granada  theater  in 
person,  packed  the  motion  picture 
playhouse  all  week.  "Tell  it  to  Swee- 
ney," a  comedy  that  involves  laugh- 
ter, comes  to  the  Granada  Saturday, 
with   George  Bancroft  and    Chester 

Conklin  in  the  leading  roles. 

*     *     * 

Imperial 

James  Oliver  Curwood,  the  man 
whose  warm-hearted  characters  have 
thawed  the  cold  reserve  of  his  favor- 
ite Northland,  has  been  translated  to 
the  screen  by  a  competent  group  of 
players  in  "Back  to  God's  Country," 
which  comes  to  the  Imperial  Satur- 
day. 

Renee  Adoree  heads  the  cast,  and 
is  ably  supported  by  Mitchell  Lewis, 
Robert  Frazer,  Walter  Long,  James 
Mason  and  others. 


Caswell's 

^-^   NATIONAL  CREST 

Bffee 


Tlje  coffee 
liked  by  ail- 


GEO.   W.   CASWELL 

Sutter  665*  or  Oakland   1017 

Telephone  Direct 

1. »•«.•••    caps    were   aerxed    at    the 

Panama-Parit>    International    ExpoaifH 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


THE  SAN  FRANCISCO  BANK 


COMMERCIAL 


INCORPORATED  FEBRUARY  10TH.   18S8 


One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Books    et  1.00 


MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UHoa  St. 


interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4l-i)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,  Burglary,   Automobile  Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid   Up   Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVEK  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450   California    Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433   California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


A.  &   E.   DAINI.  Props. 


A.  J.  JACOPI,  Mgr. 


Boston  Bedding  &  Upholstering  Co. 

Mattresses  Made  Over 

Reupholstering  and 
Remodeling 

1957-61   POLK  STREET  SAN   FRANCISCO 

iS-JUiy-X  Telephone  Graystone  759 


Fin 


ance 


Last  year  the  Southern  Pacific  spent  S42,464,362  for 
maintenance  of  way  and  structure. 


Another  seat  has  been  sold  in  the  San  Francisco  Stock 
and  Bond  Exchange.  This  time  it  brought  §90,000.  Last 
year  the  highest  price  paid  was  S40,000. 


The  broad  gauging  of  the  Nevada-California-Oregon 
line  is  now  complete  and  one  will  be  able  to  pentrate 
Modoc  county  on  a  standard  gauge  line  to  Alturas.  The 
crews  are  working  on  the  further  development  to  Lake- 
view,  Oregon. 


In  public  utilities,  Pacific  Lighting  is  still  the  strong 
feature,  gaining  ten  points  in  one  week  and  Pacific  Gas 
Common  showed  the  same  tendency  to  rise,  but  not  so 
markedly. 


San  Francisco  Stock  and  Bond  Exchange  happenings 
disclose,  for  the  most  part,  movements  on  the  part  of  the 
Bank  of  Italy,  United  Bank,  and  Caterpillar  Tractor.  Bank 
of  Italy  touched  a  new  high  at  249 J^,  from  a  low  of  245, 
closing  at  247.  Showing  still  a  raise  of  1  percent  over  the 
preceding  week. 


According  to  the  figures  made  public  by  the  California 
Taxpayers'  Association,  it  cost  173.3  per  cent  more  in 
1926  than  it  did  in  1915  for  the  operation  and  mainten- 
ance of  the  state  governments  of  the  United  States.  There 
is  an  enormous  increase  in  governmental  payments  for 
interest.  In  1915  the  state  governments  had  a  per  capita 
of  population  interest  charge  of  19  cents,  but  in  1926  it 
was  66  cents,  an  increase  of  347  per  cent. 


Mr.  Evans  of  the  California  Taxpayers  says  "There  is 
only  one  way  to  reduce  burdens  and  to  reduce  tax  rates, 
that  is  to  stop  unnecessary  spending  of  money."  The  point 
is  that  it  is  not  easy  to  say  what  money  is  expended  un- 
necessarily. It  has  been  found  by  actual  experience  that 
money  spent  on  social  service  which  might  seem  to  be 
extravagant,  is,  as  a  matter  of  fact,  quite  economical, 
taking  the  matter  in  its  broader  aspects. 


Like  most  industries,  says  the  Department  of  Com- 
merce, the  petroleum  refining  industry  has  been  confront- 
ed with  a  problem  of  a  decreased  margin  of  profit,  due  to 
a  general  lowering  in  prices  and  to  rising  costs.  This  has 
led  to  the  acceleration  of  a  program  of  efficiency,  saving 
in  fuel  being  the  most  important  factor.  A  refinery  now- 
consumes  only  one-tenth  of  the  fuel  formerly  necessary. 


There  is  talk  about  a  Curb  Exchange  for  San  Fran- 
cisco. This  would  be  separately  housed  and  in  every  way 
distinct  from  the  San  Francisco  Stock  and  Bond  Ex- 
change. Membership  in  the  San  Francisco  Stock  and  Bond 
Exchange  would  imply  membership  in  the  Curb  Ex- 
change and  a  sale  of  seats  to  the  public.  It  is  announced 
that  the  curb  exchange  would  deal  only  in  securities  not 
admitted  to  listing  in  the  San  Francisco  Stock  and  Bond 
Exchange. 


The  Western  Pipe  and  Steel  Company  of  California  has 
been  doing  great  work  in  furnishing  the  pipe  lines  which 
are  so  necessary  in  the  rapid  development  of  this  part  of 
the  world,  particularly  in  Southern  California.  The  prob- 
lem is  that  every  additional  comer  means  an  additional 
water  consumer  and  the  smaller  municipalities  would  be 
hard  put  to  manage  the  task  of  supply  without  such 
skilled  assistance. 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Political  Hop-OfFs 

That  old  boat  of  Dr.  J.  M.  Toner  is  surprising  the  on- 
lookers and  listeners  by  its  capabilities.  Ever  since  it 
took  off  the  flight  has  been  sustained  remarkably  and 
everywhere  it  happens  enthusiastic  receptions  are  the 
vogue.  Women  of  the  Bayview  district  have  now  organ- 
ized for  the  medical  pilot  with  headquarters  at  1775  Oak- 
dale  avenue,  and  if  enthusiasm  will  put  the  doctor  over, 
then  he's  made  it. 


The  candidacy  of  Maurice  T.  Dooling  is  bringing  to  the 
fore  a  surprising  number  of  able  supporters  fired  with  the 
sole  thought  of  seeing  the  young  attorney  make  the  goal 
of  his  ambition :  district  attorney.  Albert  A.  Rosenshine, 
local  lawyer  and  attorney  for  the  California  Banking 
Commission,  formerly  assemblyman  from  the  thirty-first 
district  has  joined  the  ranks  of  those  outstanding  citizens 
who  have  come  to  the  front  with  endorsements  of  Mr. 
Dooling.  A  recognized  leader  in  legal  and  political  reform, 
the  endorsement  of  Mr.  Dooling  by  Mr.  Rosenshine  is  a 
great  boost  for  his  success. 


An  enthusiastic  response  to  the  effort  of  Fred  Suhr, 
former  supervisor  and  candidate  this  year  for  the-  same 
office,  is  evident  wherever  Mr.  Suhr  puts  in  an  appear- 
ance. The  personal  touch  he  extends  in  his  business — 
one  calling  for  kindness  and  consideration  in  the  hour  of 
sorrow — has  made  him  a  host  of  friends. 


Even  in  the  political  field,  worth  is  measured  by  per- 
formance and  this  quality  displayed  as  a  member  of  the 
board  of  supervisors  by  Jesse  C.  Colman,  is  gathering  to 
his  candidacy  to  succeed  himself,  numerous  retainers. 
Mr.  Colman  has  been  an  able  supervisor  and  should  be 
returned  to  the  board. 


Although  there  is  no  connection  twixt  the  betting  fra- 
ternity and  Assessor  Wolden,  yet  there  is  a  significance  in 
the  fact  that  this  gentry  are  not  apt  to  hitch  their  odds 
to  a  lost  cause  and  it  is  related  that  takers  of  wagers  are 
posting  Mr.  Wolden  as  a  two  to  one  favorite  to  win. 


Showing  in  what  esteem  John  B.  Badaraeco,  supervisor 
and  candidate  for  re-election  is  held,  his  backers  comprise 
such  sterling  citizens  of  San  Francisco  as  George  J.  Gian- 
nini,  banker,  J.  B.  Fugazi.  steamship  agent.  Daniel  C. 
Murphy,  banker.  James  B.  Wilson,  secretary  of  the 
Brotherhood  of  Teamsters,  Albert  A.  Rosenshine.  attor- 
ney for  the  California  Banking  Commission  and  a  long 
row  of  others  equally  notable. 


As  a  token  of  the  confidence  they  have  in  Ralph  Mc- 
Leran,  candidate  for  supervisor.  San  Francisco  business- 
men have  organized  to  put  him  over  on  November  8th. 
John  C.  Bender  is  chairman  of  a  campaign  committee 
composed  of  Dennis  Sullivan,  George  Forderer.  John 
Roberts.  Frank  Molloy.  James  R.  McElroy.  T.  B.  Butler 
and  Thomas  Guilfoy.  With  businessmen  behind  him.  Mac 
should  make  it. 


The  dignified  campaigning  of  Julius  Godeau  for  super- 
visor is  piling  up  for  him  a  large  number  of  supporters 
attested  in  the  big  number  of  clubs  formed  for  his  sup- 
port since  he  proclaimed  his  candidacy. 


If  the  quality  of  his  support  is  an  omen  of  his  success. 
then  Emmett  Hayden,  supervisor  and  candidate  for  re- 
election, is  already  in.  Himself  a  businessman,  his  sup- 
porters are  the  sterling  typo  of  local  people  headed  by 
that  national  figure.  Former  I".  S.  Senator  James  Phelan. 


Assessment  Equalization  Demands 
Assessment  Experience 


RETAIN 


WOLDEN 


ASSESSOR 

(Incumbent) 


Choose    your   District   Attorney   as   you    would 
your  own  lawyer — for  his  ability. 

ELECT 

MAURICE  T. 

DOOLING 

District  Attorney 

November  8 

-tfw'^H 

Re-Elect '  *  > 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  the  Auditorium  Committee  for  Eight  Years 


RE-ELECT 


SUPERVISOR 


JESSE  C  COLMAN 


For  a  Business 
Administration 


RE-ELECT 
J.  B. 


BADARACCO 


Supervisor 


Better   Streets  —  Peninsula    Highways 

Commercial  and  Industrial 

Development 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1921; 


MADE  TO  ORDER  ONLY 


xlhosERitmt 

'SUM? 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


r7hos]ZKettl 


Large  Assortment  of  Imported  Fabrics 

25  Kearny  Street  Phone  Kearny  3714 


ELECT. 


RALPH 

McLeran 

Supervisor 


VOTE  FOR 


JULIUS  S.  GODEAU 


FOR 

SUPERVISOR 


VOTE  FOR 
(Supervisor) 


James  B.  McSheehy 

FOR 

Assessor 

He  Is  Capable,  Honest  and 
Conservative 


Elect 


FRED 


SUHR 

SUPERVISOR 


Bar  Association  Endorsement 

Roger  Sherman,  chairman  of  the  campaign  committer 
of  the  San  Francisco  Bar  Association  which  is  seeking 
the  election  of  Judge  Lile  T.  Jacks,  incumbent,  and  Let 
A.  Murasky,  as  police  judges,  yesterday  issued  the  fol- 
lowing statement  to  the  voters  of  San  Francisco: 

"We  believe  that  the  bar  association,  representing  the 
organized  lawyers  of  this  city,  is  particularly  qualified  tc 
pass  on  the  fitness  of  candidates  for  police  magistrate 
This  association  does  not  endorse  any  candidates  for  any 
except  judicial  offices.  No  assessments  are  imposed  upor 
those  whom  it  does  endorse  and  any  money  spent  for  its 
campaign  is  donated  by  the  lawers  of  San  Francisco. 

"The  Bar  Association  believes  that  you  citizens  of  this 
city  have  the  right  to  look  to  the  organized  lawyers  of  San 
Francisco  for  advice  in  respect  to  the  qualifications  of 
those  who  seek  to  hold  judicial  positions  and  it  is  only 
for  the  purpose  of  performing  what  it  considers  a  high 
public  duty  that  the  Bar  Association  is  taking  part  in  this 
contest. 

"We  therefore  say  to  the  people  of  our  city  that  of  the 
three  candidates  for  police  judge,  the  two  who  are  de- 
serving of  the  votes  of  the  people  and  who  should  be 
elected  are  Lile  T.  Jacks  and  Leo  A.  Murasky.  We  ask 
you  to  vote  for  Jacks  and  Murasky  in  the  interests  of 
improved  police  court  conditions." 


Norman  D.  Cook  for  District  Attorney 

Norman  D.  Cook,  who  has  had  twenty  years  of  active 
successful  and  extensive  law  practice  in  San  Francisco, 
is  a  candidate  for  the  district  attorney's  office.  He  pledges 
that  he  will  personally  supervise  all  the  cases  brought 
before  the  district  attorney,  and  to  personally  try  the 
cases  that  should  receive  the  time  and  attention  of  the 
office  executive. 


A  sentence  coined  by  a  San  Francisco  wife :  "Keep  your 
boys  out  of  the  poolhall  and  the  poolhall  out  of  the  city 
hall,"  has  been  given  to  and  accepted  by  the  Rolph  work- 
ers and  it  typifies  the  campaign  for  cleanness  in  politics 
stressed  by  the  Mayor  in  his  past  acts  and  present  run  for 
office.  He  does  "not  choose"  to  stoop  to  mudslinging  in 
order  to  gain  his  goal. 


Travel 


(Continued  from   Page  1) 

attraction  of  these  ruins  is  the  fact  that  Zimbabwe  is  a 
very  delightful  holiday  resort,  very  fertile  and  exceed- 
ingly picturesque  with  decorative  trees  in  great  variety 
and  gorgeous  flowers. 

All  this  sight-seeing  is  made  enjoyable  through  the 
splendid  traveling  facilities  that  exist  in  South  Africa 
The  railways  are  exceedingly  up-to-date  and  passengei 
comforts  are  particularly  catered  to. 

These  are  some  of  the  attractions  for  tourists,  ant 
South  Africa  has  also  many  advantages  to  offer  to  th< 
prospective  settler.  There  is  plenty  of  room  for  new 
comers  in  districts  that  are  desirable  for  farming  or  foi 
other  business  enterprise;  land  is  cheap  in  many  parts 
native  labor  is  easily  and  economically  obtained,  and  wit! 
the  rapid  development  of  all  that  modern  civilization  cai 
devise,  South  Africa  is  a  country  well  worth  a  leisurelj 
visit. 

*     *     * 

Famous  last  words  in  Mexico:  "I  hereby  announce  mj 
candidacy  for  president." — Chicago  Tribune. 


The  statement  that  the  sexes  are  equal  mentally  wil 
be  taken  as  a  compliment  by  many  husbands. — Wash 
ington  Star. 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


No  Upsets 

By  Lyman  Martin 

The  football  season  has  passed  the  half  way  mark.  Be- 
ginning this  Saturday,  the  teams  will  swing  into  their 
November  games  with  more  polished  plays,  more  power- 
ful charges  in  the  lines,  and  stronger  opponents  to  meet. 
The  average  football  fan  and  professed  critic  of  the  grid- 
iron sport  are  vain  critters.  Before  the  season  starts,  and 
during  the  first  few  weeks  of  play,  they  think  that  they 
know  who  is  going  to  win  every  game  and  why — and 
how! 

Whenever  they  are  wrong,  the  fans  say  "an  upset,"  the 
critics  being  a  great  deal  smarter,  astound  the  world  and 
write:  "An  upset." 

Yea,  verily,  this  has  been  a  season  of  upsets,  which 
goes  to  prove  that  we  are  at  the  best  guessers.  Who 
would  have  it  any  other  way?  Sport  is  sport  because  of 
the  very  uncertainty  of  it.  If  it  were  cut  and  dried  for 
such  and  such  a  team  to  win,  it  would  be  drama;  may- 
haps  comedy ;  possibly  tragedy. 


Kezar  stadium  out  in  our  own  Golden  Gate  park  has 
been  the  homeground  for  the  gridiron  team  of  St.  Mary's 
this  year. 

It  is  here  that  the  Saints  are  to  play  Gonzaga  Sunday. 
Last  year  the  Gonzaga  team  was  one  of  the  most  feared 
in  the  Far  Western  Conference.  This  year,  precious  little 
news  has  come  from  the  North,  but  all  indications  are  that 
Gonzaga  still  has  a  very  strong  team. 

Coach  "Slip"  Madigan's  St.  Mary's  varsity  was  sorely 
hit  by  injuries  in  the  Stanford  game.  Kasperwicz  and 
O'Gorman,  two  of  the  first  string  backfield,  are  still  out 
of  the  game.  Madigan  has  been  experimenting  with  a 
sophomore  backfield  with  indifferent  success.  It  was  not 
until  the  closing  moments  of  the  last  two  games  that  they 
aroused  themselves  sufficiently  to  roll  up  scores  upon  St. 
Ignatius  and  Nevada. 

One  player  on  the  St.  Mary's  varsity,  whose  all  around 
brilliance  never  seems  to  dim,  is  Captain  Larry  Betten- 
court.  He  is  a  real  All-American  center.  Even  when  St. 
Mary's  was  being  defeated  by  California,  Bettencourt  was 
an  ever-present  threat. 

****** 

Earlier  in  this  week  the  trains  and  boats  leaving  for 
Los  Angeles  will  be  crowded  with  football  fans  hoping 
for  the  California  Golden  Bears  to  beat  the  Trojan  horde 
of  the  University  of  Southern  California.  These  Trojans 
came  up  here  to  tie  Stanford  just  two  weeks  ago.  They 
brought  to  our  notice  a  football  team  composed  of  Morley 
Drury  in  the  backfield  and  Jesse  Hibbs  in  the  line.  Of 
nurse  there  were  others,  but  why?  To  the  casual  ob- 
server these  two  men  were  the  team. 

Over  at  the  California  stadium  last  week  the  Bears 
administered  a  21  to  0  walloping  to  the  Olympic  Club. 
In  this  contest  the  second  string  Bear  line  was  used 
throughout  the  game.  For  the  backfield  Coach  "Nibs" 
Price  used  a  speedy  combination,  composed  of  Lorn.  Cock- 
burn,  Marcus  and  little  Lee  Eisan.  Coach  Jones  of  the 
Trojans  was  scouting  the  game.  He  has  plenty  of  news 
to  take  back  to  his  charges — all  bad.  He  saw  no  trick 
plays,  but  he  saw  a  young  San  Franciscan  named  Eisan 
make  two  of  the  prettiest  openfield  runs  ever  executed 
around  these  parts.  Against  such  a  team  as  the  Olym- 
pics this  was  no  •'mean  feat."  If.  by  seeing  this  game. 
Jones  can  devise  some  means  of  stopping  Eisan,  his  trip 
will  not  have  been  in  vain.  The  Trojans  have  Drury. 
The  Bears  have  Eisan. 


Up  at  Portland,  last  Saturday,  Stanford  took  the  Ore- 
gon Aggies  into  camp  20  to  6.  Stanford  at  last  seems  to 
have  come  into  its  own.  All  of  the  scores  were  the  result 
of  sustained  drives  for  the  goal  line. 

There  were  few  fumbles.  The  cards  played  good  steady 
Warnerized  football.  The  only  mar  in  the  Stanford  play 
was  a  fumble  in  the  last  minutes  of  play.  The  Aggies 
immediately  scored  a  touchdown.  In  a  close  game  this 
would  have  been  disastrous. 


Electa 

Judge  Lile  T. 

JACKS 

and 
Leo.  A. 

MURASKY 

POLICE 
JUDGES 

Endorsed  by  San  Francisco 
Bar  dissociation 


Vote  for . . . 

NORMAN  D. 

COOK 

for 

District  Attorney 


Born  at  Hollister.  Calif..  Nov.  22.  IMti  cam*  to  San  Fnnr... 
entirely  self-made;  a  man  of  *trenrth  and  leeal  anility:  rradoatc  from 
Kent  Law  School  and  Hut  intra  Co  1 1  ere  of  the  Law  (I.  C>  :  heen  an 
instructor  in  law  pa.«t  15  years;  had  20  year*'  reneral  practice  of  the  law; 
became  a  candidate  at  request  of  many  pablie-apirited  citiaena;  free  from 
political    entanrlements. 

HE   IS  QUALIFIED. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,  Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR,  Proprielor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oilinir  and   Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post   and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE   130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George   Garage,    410    Bush    St.  Monarch    Garage,    1361    Bush    St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 


1619  Pine  Street 


Phone  Graystone  2603 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers   and    National    Service 

Organization   for   Lockheed   Four 

Wheel   Hydraulic  Brakes 

SAN  FRANCISCO 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS, 

FLUMES,    GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco,   Calif.  Lob   Angeles,   Calif. 

444  Market  Street  5717  Santa   Fe  Avenue 


Phone  Franklin  4191,  Day:  3985.  Night 


Satisfaction   Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan — Proprietors — L.   M.   Nickcrson 

It  is   not  always   that   the   old  and   larger  establishments  do  the   best   work. 

We  have  just  started   in  a   small   place  and   pride   ourselves  as   being 

experts    in    our    line.     Uur   customers    always    "stick." 
TRANSMISSION  AND  MOTOR  —  CLEANING  —  TOP  DRESSING 


Petrol  Paragraphs 

By  K.  R.  Schwartz 
National  Automobile  Club 

Several  miles  of  the  road  now  under  construction  be- 
tween Lower  Lake  and  Wilbur  Springs  have  been  com- 
pleted, according  to  information  from  the  division  of 
highways.  The  work  is  under  construction  by  convict 
labor  and  the  completed  section  is  in  good  condition,  while 
the  remainder  of  the  road  is  open  to  traffic  and  is  being 
maintained  in  fair  condition.  As  soon  as  the  winter  rains 
start,  however,  the  road  becomes  rough,  and  later  in  the 
season  is  practically  impassible,  owing  to  the  fact  that  it 
has  never  been  permanently  improved  and  surfaced. 

There  is  no  bridge  over  Cache  Creek  and  as  soon  as  the 
water  rises  in  the  creek,  the  road  is  closed  to  traffic.  It 
is  expected  that  the  bridge  over  Cache  creek  will  be  com- 
pleted within  the  next  year  and  that  the  road  work  will 
have  progressed  to  the  extent  that  it  will  be  in  good  shape 
for  the  most  part  of  its  length. 

Rubber  signal  posts  are  the  latest  trick  on  the  streets 
of  Chicago.  They  are  about  two  feet  high,  have  a  large 
"stop"  sign  on  them  and  are  installed  in  streets  opening 
into  boulevards.  If  a  car  runs  over  them,  they  bend  flat 
to  the  pavement  and  spring  back  into  position  after  the 
car  has  passed.  Similar  signs  are  putting  in  an  appear- 
ance down  on  the  peninsula. 

*  *     * 

Superstitions  attaching  to  the  number  "13"  did  not  in 
any  way  affect  the  Joint  Board  of  Interstate  Highways 
appointed  by  the  Secretary  of  Agriculture,  for  they  have 
laid  out  United  States  Highway  No.  13  and  will  in  time 
mark  it  with  13's,  strung  along  from  Morrisville  in  Penn- 
sylvania to  Cape  Charles,  Virginia.  The  highway  is  245 
miles  long,  and  so  far  as  is  known,  the  accident  ratio  is 

no  higher  on  it  than  on  U.  S.  No.  1  or  any  other  number. 

*  *     * 

The  much-heralded  opening  of  New  York's  twin  Hol- 
land tubes  which  provide  a  two-way  vehicular  highway 
between  lower  Manhattan  and  Jersey  City,  is  to  take 
place  on  November  13  at  12:01  a.  m.,  just  nine  years  and 
four  months  after  engineers  first  met  to  map  out  the 
project.  Traffic  will  be  maintained  24  hours  a  day,  be- 
ginning the  13th,  while  opening  ceremonies  will  be  held 
on  the  day  before. 

Automobile  thieves  are  going  to  find  it  very  difficult 
in  San  Francisco  to  rent  private  garages  or  other  places 
where  they  can  strip  and  otherwise  alter  machines  they 
have  stolen,  according  to  W.  E.  Schoppe,  superintendent 
of  the  Theft  Bureau  of  the  Pacific  Coast  Automobile 
Underwriters  conference. 

Announcement  was  made  recently  by  Schoppe's  office 
that  the  San  Francisco  police  department  has  undertaken 
an  intensive  campaign  in  the  city  to  force  all  owners  and 
lessees  of  private  garages  to  obey  Section  56  regarding 
garage  owner's  reports,  which  was  passed  into  the  Cali- 
fornia Vehicle  Act  by  the  recent  legislature.  Section  No. 
56  was  designed  to  make  it  easy  for  police  to  trace  stolen 
machines  and  to  make  it  hard  for  thieves  to  obtain  a 
hiding  place  in  which  they  may  work  at  their  leisure  td 

alter  the  appearance  of  a  stolen  car. 

*  *     * 

A  trick  gasoline  pump  which  is  automatically  con- 
trolled by  dropping  the  necessary  coin  into  a  slot  has 
been  invented  in  Canada.  The  gasoline  servant  does  not 
require  any  attendants,  and  may  soon  make  its  appear- 
ance in  the  United  States. 

Next  to  sales  in  the  delicatessen  and  grocery  business, 
automotive  sales  are  the  largest  in  Atlanta,  Georgia, 
says  a  report  from  that  city. 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


]M®RyTfi£>L£ 


By  Eleanore  F.  Ross 

THE  ANATOMY  OF  VIRTUE,  by  Vincent  Sheean;  The 

Century  Co.;  price  $2.00. 

Judith  Quale,  the  heroine  of  the  book,  is  one  of  those 
"Anglo-maniacs"  which  Gertrude  Atherton  wrote  about 
many  years  ago;  an  American,  coming  from  several  gen- 
rations  of  Americans,  she  marries  an  English  duke,  and 
thenceforth  becomes  a  Britisher,  not  only  legally,  but 
ipiritually. 

Her  devotion  to  her  husband  is  given  a  severe  jolt  when 
:he  discovers  his  habitual  unfaithfulness,  and  she  has 
the  strength  of  character  to  separate  herself  from  him, 
not  long  after  the  birth  of  her  son.  Her  intense  desire  to 
lose  herself  in  the  study  of  English  politics,  her  serious- 
ness towards  all  things  British,  her  visits  to  the  "cottag- 
ers" of  her  district,  in  the  quest  of  votes  for  campaigning 
members  of  her  family  for  parliament,  might  strike  the 
American  reader  as  pathetic,  bordering  on  the  ludicrous, 
were  it  not  that  any  intelligent  reader,  American  or 
Dtherwise,  cannot  help  but  love  her  sterling  character,  her 
great  desire  to  do  good,  and  her  ambition  to  be  of  help  to 
her  adopted  country. 

"The  Anatomy  of  Virtue"  is  a  well  written,  very  in- 
teresting, and  quite  enlightening  little  volume. 


DEPARTING  WINGS,  by  Faith  Baldwin ;  Dodd,  Mead  & 

Co. ;  price  $2.00. 

What  a  pretty  title,  isn't  it?  What  a  pretty  cover! 
With  blue  birds  flying  over  a  background  of  pale  gray. 
And  how  ultra  modern,  for  this  is  a  story  of  an  aviator, 
who,  having  once  known  the  joy  of  flying,  can  find  noth- 
ing else  in  life  that  comes  up  to  the  thrill  of  feeling  a 
plane  bend  and  bow,  lift  and  lower  to  his  touch ;  to  consort 
with  the  birds,  to  leave,  for  the  time  being,  all  his  cares 
behind  him,  below  him,  on  the  sordid  earth ! 

Why  should  such  a  man  have  felt  the  necessity  of  mar- 
riage? Why  not  have  loved  and  then  flown  away?  And 
ultimately,  that  is  really  what  he  does.  The  sound  of 
the  departing  wings  of  love  comes  only  too  distinctly  to 
the  heroine,  even  though  her  hero  remains  with  her. 


THE  SEASON  FOR  JOY,  by  Barbara  Blackburn;  The 

Dial  Press ;  price  S2.00. 

No  particular  style,  construction  or  plot  may  be  dis- 
covered in  this  story  by  an  author  who  is  a  very  suc- 
cessful automobile  broker  during  the  day.  but  accomp- 
lishes her  literary  labor  at  night  in  bed.  or  on  week-ends 
and  holidays.  Miss  Blackburn  belongs  to  the  new  genera- 
tion of  self-supporting  young  Englishwomen  which  the 
late  war  created,  and  one  can  well  imagine  that  writing 
books  is  with  her.  a  much  enjoyed  pastime.  She  has  a 
quaint  sense  of  humor,  a  keenly  developed  philosophy,  a 
way  of  picturing  her  characters  so  vividly  that  you  feel 
as  if  you  were  intimately  acquainted  with  them,  but  the 
art  of  writing  is.  apparently,  absolutely  unknown  to  her. 

The  group  of  young  people  involved  in  "The  Season  for 
Joy"  are  real,  live  youths  and  maidens,  and  the  nonsense 
in  which  they  indulge  themselves,  is  very  interesting  and 
refreshing. 


fo 


new 


FRANKLIN 

Airman 


a  better 
car 
is 
built 

the 

Franklin 

Airman 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN   NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


C* 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

With  a  program  scheduled  to  last 
over  a  period  of  27  hours  KFRC  will 
carve  its  first  birthday  cake,  Novem- 
ber 1  at  9  o'clock.  The  anniversary 
program  will  bring  before  the  micro- 
phone the  Cadillac-La  Salle  symphony 
orchestra  and  the  most  outstanding 
soloists  of  the  West,  which  will  be 
followed  by  an  extensive  presentation 
of  KFRC's  popular  Blue  Monday  Jam- 
boree program. 

From  midnight  until  7  a.  m.  the 
next  morning,  when  the  station's 
daily  program  begins,  elaborate  plans 
have  been  made  to  introduce  all  ar- 
tists who  have  performed  over  this 
station  within  the  past  six  months. 

On  Sunday,  October  30,  the  Crosley 
Moscow  Art  Orchestra  will  present 
an  hour's  program  over  the  Pacific 
Coast  Network  of  the  National  Broad- 
casting Company  from  5:30  to  6:30 

p.  m..  Pacific  time. 

*  *     * 

Discharged  "B"  batteries,  often  a 
cause  for  lack  of  distance  range  in 
any  set,  can  be  detected  by  touching 
1  he  phone  dins  lightly  to  the  cell  ter- 
minals, one  cell  at  a  time.  If  no  click 
is  heard  in  the  phones,  or  only  a  weak 
click,  the  batteries  are  dead  and  must 

be  replaced. 

*  *     * 

Under  the  direction  of  Max  Dolin, 
the  National  Opera  Company  will  pre- 
sent the  opera,  La  Somnambula,  by 
Bellini  ovpi-  the  Pacific  Coast  Net- 
work on  Monday  evening  October  31 

from  8  to  9  p.  m. 

*  *     * 

A  very  feeble  signal  strength  is 
often  found  in  the  form  of  ground 
used,  and  in  such  case  an  entirely  dif- 
ferent kind  of  ground  should  be 
chosen.  In  cities,  a  water  pipe  will 
be  found  to  be  the  best  object  for  use 
as  a  ground.  As  a  waterpipe  is  an  ex- 
cellent conductor  of  electricity,    and 


will  run  for  miles  through  the  earth, 
it  must  therefore  make  a  good  con- 
nection with  the  ground.  Always  con- 
nect the  ground  wire  to  the  pipe  as 
nearly  as  possible  to  the  point  where 
the  pipe  enters  the  building.  In  case 
a  water  meter  is  used  in  the  building, 
the  best  way  is  to  connect  the  ground 
wire  from  the  radio  set  to  the  part 
of  the  pipe  on  the  far  side  of  the 

water-meter. 

*  *     * 

Lessons  in  the  art  of  playing  bridge 
will  be  broadcast  over  the  Pacific 
Coast  Network  of  the  National  Broad- 
casting Company,  by  the  United 
States  Playing  Card  Company.  This 
feature  will  be  on  regularly  each 
Tuesday  evening  from  8:30  to  9  p.  m. 
Tuesday  commencing  November  1. 

A  typical  Eveready  hour  program 
sponsored  by  the  National  Carbon 
Company,  will  be  offered  listeners  of 
the  Pacific  Coast  Network  on  Tuesday 
evening  November  1,  from  9  to  10 
p.  m. 

"The  Vagabonds"  will  take  a  trip 
to  the  mountains  on  Tuesday  evening 
from  10  to  11  p.  m.  Music  appropriate 
and  descriptive  of  the  mountains  will 

be  broadcast  by  this  popular  group. 

*  *     * 

In  case  of  built-in  speakers  on  as- 
sembled sets,  a  speaker  unit  will 
sometimes  be  a  cheap  inferior  type. 
In  a  case  of  this  kind  it  is  advisable 
to  replace  the  unit  with  one  of  reput- 
able make.  This  can  be  done  by  simp- 
ly   detaching    attachment    cord    and 

screwing  off  unit. 

*  *     * 

For  the  Retold  Tales  Hour  the  pro- 
gram department  has  selected  Rud- 
yard  Kipling's  story  "The  Man  Who 
Would    Be    King."     For   Wednesday. 

November  2,  from  9  to  10  p.  m. 

*  *     * 

It  is  understood  that  the  heart  of 
the  radio  is  the  vacuum  tubes,  which 
should  be  occasionally  inspected  and 
tested  for  their  output.  It  should  be 
remembered  that  a  tube  which  will 
work  on  the  audio  side  of  your  set, 
will  not  always  work  on  the  radio  fre- 
quency side,  hence  always  use  your 
best  tubes  on  the  radio  frequency 
sockets  of  your  set.  As  the  detector 
is  a  rectifying  agent  too  much  trouble 
cannot  be  spent  in  selecting  a  good 
one.  The  fact  that  the  detector  works 
on  local  stations,  by  no  means  proves 
that  same  will  rectify  on  the  weak 

signals  coming  from  far  off  stations. 

*  *     * 

From  the  Los  Angeles  studio  of  the 
National  Broadcasting  Company  will 
come     a     program     of    music    built 
(Continued  on  Page  20) 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO— 454 

Sunday,    October    30 

12    noon    to    1 :00    p.    m. — Church   service. 
5 :00    to    6 :00    p.    m. — Organ    recital. 
G  :00  to  6:30  p.  m.— Talk. 

6  :30  to  7  :30  p.  m.— Twilight  recital. 

8  :30  to  10  :30  p.  m. — Walter  Krausgrill's  Orchestra. 
Monday.    October  31 

7  :00  to  8  :00  a.  m. — Seal   Rock  program. 
8:00  to  9:00  a.  m. — Musical  program. 
10:00    to    11:00  a.   m. — Musical    program. 
11:00  to  11:30  a.  m. — Household  hints. 
11:30    to    12:00    noon — Amateur    tryouls. 
12:00  to   1:00  p.   m.— Sherman.  Clay    program. 
1 :80  to  5  :30  p.  m. — Organ  recital. 

6  ;80  to  6  :00  p.  m. — Mac  and  his  gang. 

6:00  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6  :20  to  6  :30  p.   m. — Stage  and   screen,  police  reports. 
6:80   i.i  7:00  P.  m.— Sports  talk 

7:00  to  7:30  p.    m.— The  Cecelians 
8:00   to    10:00    p.   m.— Blue   Monday  Jamboree. 
10:00  to  12:00  p.  m.— Dance  program 
Tuesday,   November  1 

7  :00   to  8  :00  p.   m. — Seal  Rock   program. 
8:00    to    9:00    a.    m. — Musical    program. 
10:00  to  11:00  a.  m. — Musical   program. 
11:00   to   11:30  a.   m. — Doings  of  Dorothy. 

11:30  a.   m.  to  12:00   noon — Amateur  tryout  program. 
12:00  to  1:00  p.  m.— Sherman.  Clay  concert. 
4:30    to    5:30    p.    m. — Organ    recital. 
.7  :80    to   6 :20    p.    m. — Mac  and    his   gang. 
6:20    to   6:30   p.   m. — Stage  and   screen. 
to    6:50    t>-    m.     The    Cecilians. 
0    7:00   p.    m. — Investment    talk. 
7:00  to  7:30  p.    m.— The  Cecelians 
8:00  to  8:30  p.  m. — KFRC  Radio  Movie  Club. 
8:30  to  9:00  p.  m. — Shell   Oil   Serenaden. 
9:00    to    11:00    p.    m. — Anniversary    program. 
11:00  to    11:15   p.    m. — Joe    Benson. 
11:15    to    12:00    m.— One    Year    After    Carnival. 
Wednesday,   November  2 

7:00   to   8:00    p.    m.    -Seal    Ruck    program. 
8:00  to  9:00  a.  m. — Musical   program. 
10:00  to    11:00   a.   m. — Musical    program. 
lliiio   lo    11:30   a.    m. — Household    hints. 
1 1  :30  to  12  :00  noon — Amateur  tryout  period. 
12:00  to  1:00  p.  m.-  -Sherman,  Clay  concert. 
4:30  to  5:30   p.  m. — Organ    recital. 

0 :20    p.   m. — Mac   and    his   gang. 
:20  i.i  6:30  p.  m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 

8:00   to  9:00   p.    m. — Maxwell    House  Coffee   program. 
9:00  to  10:00  p.  m.-  KFRC  Ensemble  and  sol.. 
iiioio   ti.    [2:00   p.   m. — Dance   program. 
Thursday.    November    3 
7  :00  to  8  :00  a.  m. — Sea]  Rock  program. 
8:00  to  9:00  a.  m. — Musical   program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00   to    11:30  a.    m.— Doings   of    Dorothy. 
11:30  to  12:00  noon — Amateur  tryouls. 
12:00  to  1:00  p.   m. — Sherman,   Clay  program. 
■1  :30  to  5  :30  p.   m. — Organ  recital. 
5:30   to   6:20   p.    m.— Mac   and    his    Gang. 
6:20  to  6:30  p.  m. — Madame  Marie's  beauty  talk. 
6  :30  to  6  :50  p.  m. — The  Cecilians. 
6  :50  to  7  :00  p.  m. — Stage  and  screen. 
7:00  to  7:30  p.  m. — The  Cecilians. 
8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9  :00  to  10  :00  p.   m. — Program  and  songs. 

10:00  to  12:00  o.   m. — Mark  Hopkins  dance  orchestra. 

Friday.  November  4 

7:00  to  8:00  p.   m.--Sea!   Rock    program. 

8:00  to  9:00  p.  m. — Musical   program. 

10:00   to    11:00   a.   m. — Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11  :30    to    12:00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman.  Clay  program. 
3:30    to    4:30    p.    m. — Student    hour. 

1:80    to    5:30    p.    m. — Organ    recital. 

5:30   to  6:20  p.  m. — Mac  and  his  gang. 

6:20  to  6:30   p.   m. — Stage  and   screen. 

6:30  to  7:30  p.  m. — The  Cecilians. 

-  on.    n.   o:oo  p.   m. — Shell   Oil   Serenaders. 

0:00    ti.    10:00    p.    m. — Studio    program. 

10:00  to  12:00  p.  m. — Mark  Hopkins  dance  orchi    mi. 

Saturday.    November    5 

7:00    i..    -  :oo  a.    m.     K.al    Rock    program. 

8:00   to  9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45  a.    m. — Amateur   tryouts. 

11:15     to     12:00    noon — Announcements    of    Sunday 

church   sermons. 
12:00  to   1:00  p.  m. — Sherman.  Clay  conc.-v 
t  inn    In    5:30    p.    m. —  Hotel    Mark    Hopkins    Orchestra. 

5  :30   to   6  :20   p.   m. — Mac   and    his    gang. 

6  :20   to  6  :30  p.   m. — Stage  and   screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 

8:00   to  9:00  p.   m. — Shell  Oil  Serenaders. 
0:oo  I..   12:00   p.  m. — Dance  program. 

KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 
Sunday.    October    30 
11  :00    a.    m. — Church    services. 

7  :45    p.    m. — Church  services. 
Monday.    October  31 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8:00   a.    m. — Correct   time. 

12:30  to  2:00  p.   m.— Clift  Concert   Trio. 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


li> 


6:30  to  6:30  p.   m.— Golden  Gate  Crier. 

6:30    to    7:00    p.    m. —  Prize    package    period. 

7:00  to  7:30  p.  m.— Clift  Concert  Trio. 

8:00  to   10:00  p.   m. — Studio  program. 

10:00   to    11:00    p.    m. — The  Golden    Gate  Amphions. 

11:00  p.  m. — Correct  time. 

Tuesday,    November   1 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

8:00    a.    m. — Correct   time. 

10:30    to    10:45    a.    m.— Diet    and    health    talk. 

12:30   to   2:00    p.    m.— Clift   Hotel    Concert   Trio. 

4:01)  to  5:00  p.   m. — Studio  program. 

6:30  to  7:00  p.  m. — Golden  Gate  Crier. 

7:00   to  7:15  p.  m. — "Magazine  on  th'e  Air." 

7:15   to   7:30   p.   m. — Clift  Hotel    Concert  Trio. 

8:00    to    10:00    p.    m.— Studio    program. 

10:00  p.   m. — Correct    time. 

Wednesday.   Novemher  2 

7:00    to    8:00   a.    m.— Golden    Gate   Crier. 

8:00   a.    m. — Correct    time. 

12:30    to    2:00   p.    m.— Clift    Hotel    Concert    Trio. 

5:30    to    7:00    p.    m.— Golden    Gate   Crier. 

7:00  to  7:30  p.   m. — Clift  Hotel   Concert  Trio. 

8 :00    to    10 :00    p.    m.— Studio    program. 

Thursday,    Novemher    3 

7:00   to  8:00  a.    m. — Golden   Gate  Crier. 

8  :00  a.   m. — Correct  time. 

12:30   to   2:00  p.  m. — Clift  Hotel  Concert  Trio. 

5:30  to   7:00  p.   m. — Golden  Gate  Crier. 

7:00    to    7:30    p.    m. — Clift    Hotel    Concert    Trio. 

8:00    to    9:00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
9:00  to    10:00   p.   m.— The  Clarion  Trio. 
Friday.   November   4 
7:00  to  8:00  a.  m.— Golden  Gate  Crier. 
S:00    a.    m. — Correct    time. 
10:30   to    10:45  a.  m.— Diet  and    health   talk. 
12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
5:30  to  7:00  p.   m. — Golden   Gate   Crier. 
7:00   to   7:30   p.   m— Clift  Hotel    Concert  Trio. 
8:00    to   9:00    p.    m. — Studio   program. 
9:00  to  10:00  p.   m.-KYA  artists. 
10:00    p.    m.— Correct    time. 
Saturday.    Novemher    5 

7:00    to    8:00    a.    m. — Golden    Gate    Crier. 
8:00    a.    m. — Correct    time. 

12:30  to  2:00  p.  m.— Clift  Hotel  Concert  Trio. 
5:30   to  7:00   p.   m.— Golden  Gate   Crier. 
7:00   to  7:30   p.    m.— Clift  Hotel    Concert  Trio. 
8:00  to  10:00  p.   m. — Studio  program. 
10:00    p.   m. — Correct   time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO— 422 
Sunday,    October   30 

9:45  to  10:30  a.  m. — Church  services. 
5:00    to  6:00   p.   m. — Twilight   hour. 
6  :00  to  6  :30  p.  m. —Stales    Restaurant   orchestra, 
6:30  to  8:30  p.  m.— Palace  Hotel   concert   orchestra. 
8:80    to    10:00   p.    m. — Fairmont  Hotel    concert  orches- 
tra. 
Monday,    October   31 

6  :45,  7  :15  and  7  :46  a.  m. —Health    exercises. 

8  :00  to  9:00  a.  m. — S perry    Flour   happy    hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 

11:30   to    12:50   p.   m. — Kane's   Hawaiinns. 

12  noon — Time  signals,  Scripture  reading. 

12:50    p.    m. — Stock    market    quotations 

1:00  to  2:00  p.  m. — Organ  rei 

3:30  to  5:30  p.  m. — Organ  recital. 

5:00  to  6:00  p.  m.     Children's  hour. 

6:00  to  6:30  p.  in.     Ye  Towne  Cryer  service. 

6:30  to  7:00  p.  m.— Organ  recital. 

7:00  to  7:15  p.  m.     Lamplignl   hour. 

7  :1B    to   7  :30    p.   m.      Book    I  ■  ■■■■ 

S:00   to   9:00   p.   HI.      National    Broadcasting  Company. 

9:00  to  10:00  p.  m.     International  music. 

10:00  p.  m.  to  12  midnight      KI'O's    variety    hour. 

Tuesday,   November   1 

6:46,  7  :15  and  7  :45  a.  m.     Health    exercises. 

s  :00  to  9  :00  a    m      Sp  nrrj    I  loui    !i  ■  M>:    hour. 

10:00  to  L0:80  a.  m.     Domestic   economist 

10:30  to  10:48  a.  m.     TTe  Town--  Cryer  service. 

11:80  to  12:60  i>.   m.     Kane's   Hawaiians. 

18  noon     Time  signals.  Scripture  reading. 

12:50  p.  m.     Stock  markel  quotations, 

l  :00  to  2  :00  p.   m      < trgan  recital. 

:■;  [go   to  5  :O0  i  ran   recital. 

5:00  to  6:00  p.  m.     Children's  hour. 

i;  :00  to  B  :30  p    m 

6  :80   to    I  :80  p    m  *tra. 
■-  -mi   to   B    BO    p     m 

p,    m.      N.    B,    C-    program. 

•i:iin  to  11:00  p. m.     National   Broadcasting  Company. 
W  ednesda  * .   N  overaber  2 

7:16  and  7:46  a.  m.     Health   exercii 
B :00  to  9 :00  a.  m.     Sparry  Flour  happy  hour. 
to  10:45  a.  m,     v.-  Towne  Cryer  service, 
o  12:00  p.  m      Kane's  Hawaiians. 
12  noon — Time  signals,  Scripture   reading. 
12:50  p,  m.     Stock  mark.'!  quotations. 
1:00  to  2:00  p.  m.-    Organ  recital, 
an  recital, 
dren's  hour. 
o  6:30  p.m.-    Ye  Towne   Cryer  service. 
to   ;  :00  p.  m.     Organ  recital. 

7  :oo  to  ~  :30  p.  m.     Athletiea. 

p.   m.     Atwat.T   Kent    Artu 
9:00  to  10:0fl  p.  m.—  National  Broadcasting  Company. 
10;00    to    11:00    p.    m.      Palace    Hotel   dance  orchestra. 
Thursday,    N«%emh*r    3 

exercises, 
happy    hour. 
to  10  :30  a-  m 

rvice. 
11:80   to   12:60   p.   m.     K  »ns, 

nats.    Scripture    reading. 


1:00  to  2:00  p.  m. — Organ  recital. 
8:80  to  ■">  ;00  p.  m.— Organ  recital. 
5:00  to  6:00   p.    m.— Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 
6:30  to  7:00  p.  m. — Organ  recital. 

7  :00  to  7  :30  p.  m. — Athletics. 
8:00   to   9:00   p.  m. — Caswell    hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 

Friday,    November  4 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

10:45  a.  m. — Ninon,  fashion  critic. 

11:30  a.    m.   to    12:45    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals,   Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1:30  to  2:00  p.  m. — Organ   recital. 

4:00  to  5:00  p.   m. — Organ  recital. 

5:00  to  6:00  p.   m. — Children's  hour. 

6:00  to  6:30  p.  m.— Ye   Tow  no    Cryer  service. 

6:30   to  7:00  p.   m.— Board  of  Education. 

7:00  to  7:30  p.  m. — Sports-on-the-air. 

8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 

9:00    to    11 :00    p.  m. — National  Broadcasting  Company. 

Saturday,    November  5 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 
10  :00  to  10  :30  a.  m. — Domestic   economist. 

10  :30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals,    Scripture   reading. 

12:50  p.   m. — Stock  market  quotations. 

1:00  to  2:00  p.  m. — Organ   recital. 

2:00    p.    m. — Football. 

5:00   to  6:00   p.   m. — Children's  hour. 

6  -.00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 

6  :30  to  7  :O0  p.  m. — States  Restaurant  orchestra. 

S:00   to  9:00  p.   m. — National    Broadcasting   Company. 

9:00   to    11:00    p.  m. — KPO   Dance  Orchestra. 

11:00  to   12:00  p.    m. — Palace  Hotel   Dance   Orchestra. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 

Sunday.    October    30 

12  :30  to  1  :80  p.  m.—  Organ   recital. 

7:50   to  9:00   p.   m.— Church  services. 

9:00  to  10:00  p.  m. — Laura    Ellen    Windsor 

10:00  to  12:00  p.  m.— Clyde   Cooper's   orchestra. 

Mondaj  .    October   31 

S:20    to    10:27    a.    m.— Breakfast    program. 

10  :27  to  10  :80  a.  m. — TJ.    S.    weather    reports. 

10:30    to    11:00    a.    m. —Fashion    hints. 

12  :00  to  1 :00  p.  m. — Luncheon    program. 

1:00    to    1:30    p,    m. — Country    -store. 

5  :00  to  5  :30  p.  m. — Construction    reports. 
6:00   to   6:50    p,    m. — Dinner   concert. 
6:60    to    7:oo    p.    m.— Sports    talk. 

7 :00  to  7 :16  p.  m.~ Sports  by  Geo.  T.  Davis'. 
7  :16  to  7  :80  p.  m. — Advertising   tr-lk. 
8:00   to  B:80  p.  m.— Darneille  Sister. 
8:30  to  9:iio  p,  m.     Studio  program. 
9:00  to  10:00  p,  m.     Dance  orchestra. 
10:00  p.  m.— Weather  and    police   p  p 
in  :08   i"    10:80   p.    m.     Gloria    Del    Ras 
10:30    to    11:00    p.    m.      Walter    Cramer. 
Tuesday,    November    1 

T  :00,  7 :80  and      00  a.  m.-  -Health   ■ 

8:20  to   10:27  n.   m.     Breakfast   program. 

10  :27  i"  10  :80  a.  m.  -U.   S.   weather  reports. 

to   l  :00  p.   m.     Concert. 
i  :00  to  i  :80  p.  m.     Country 
1:80  to  2:00  p,  m      Cowell   Dein,  piano  and  banjo. 

6  :00   to   5  t30    p.    m,     Concert. 

.    to   to   ■ ■   i".     ( ionsi  rucl  ion   reports, 

B :00 to  r:00p   tn<     Dinner  hour  concert. 
;   mi  to  )    ( :''"-  T,  Davis. 

.-i,-.,      ;80  p     no 

•00    p,    m,     Dance  orchestra. 
g  .(JO    to    i"  :00   p     m.      ktu   ■■ 
in.     Weather 

hv  program. 

m        Lloyd     Monroe. 
Wednesday,    Novemher   2 

i  B  :00  ^-  m      Health   exerci 
B:20  to   10:21  a.  m.     Breakfast   progn 
10:27  to  10:30  a.  m.     tT.   S.   weather  reports. 
.   t,,   i  ;im  p,   m.     Luncheon   program. 

More. 

■    tncert 

-•ruction    reports. 
'  i  p.  m.     Concert. 
7:00  to  7:16  p.  m. — Sports  by  Geo,  T.  Davis. 

7  ;16  to  7  :30  p.  m.— Studio  nmgrnm. 

B:00    l"    B:80    P.    ni.-    Madeline   Evans. 
8:30  to  9:00  p.  m.— Paul   Hai 

9:00    bo    10:00    p,    m.  -L-ram. 

m.      Weather   and    police   reports. 
0    ii  ;00    p.    n,  r's    orchestra. 

Thursday.     November    3 
7  :00.  7  :30  and  8:00  a.  m.      Health    oxeri- 

bo   10:21  a.  m.     Breakfast   program. 

10:127  i  V.     S.    weather    re; 

to  :30  to  11:00  a.  m.— Fashion  hints  by  Babette. 
12:00    bo    1  :<>()    r.    »■      Luncheon    program. 
■  Soon  try   store. 
10    p.    m.    Concert, 

i  ruction    reports. 
m.— Dinner   hour  program. 
,7  :16  p.m. — S  T.   Davis. 

■ 

ram. 

-   cram. 

man. 

1      ■  Sypay  band. 

Fridav.    November    4 

3fl  and  S  :00  a.  m.— F.xercise  hour. 


8:20    to    10:27   a.    m.— Breakfast,    program. 

10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

12:00  to  1:00  p.  m. — Musical   luncheon  program. 

1 :00  to  1  :30  p.  m. — Country  store. 

5:00    to   5:30    p.    m.— Concert. 

5:30  to  6:00  p.  m. — Construction  reports. 

6:00  to  7:00  p.  m.— Program. 

7  :00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15    to    7:30    p.    m. — Art   course. 

8:00    to   9:00   p.   m.— Studio    program. 

9:00    to    10:00    p.    m.— Dance   program. 

10:00  p.m. — Weather  and    police   reports. 

10:03  to  10:30  p.   m.— Gloria   Del  Rae 

10:30  to  11:00  p.  m. — Walter  Cramer. 

Saturday,   November  5 

7  :00,  7  :30  and  S  :00  a.  m. — Exercise  hour. 

8:20  to  10:27  a.  m. — Musical    breakfast  program. 
10:27  to  10:30  a.  m. — U.    S.   weather   reports. 
5:00   to   5:30   p.    m.— Concert. 
5 :30   to   6 :00   p.    m. — -Construction   reports. 
6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 
7:00  to  7:30  p.  m. — Election  talk. 

8  :00  to  9  :00  p.  m. — Athena    Alexandroff ,  soprano. 

9  :00    to    10  :00    p.    m.— Harriet    Lewis. 
10:30  to   11:00  p.  m. — Dance  program. 
11:00    to   12:30  p.   m. — KFWI  surprise  party. 

KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday.    October  31 
5:00    p.    m. — Martha    Lee. 
5:30  to  6:30  p.  m—  Brother  Bob's  club. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m.— Amusement  information. 
S  :00    to    9  :00    p.    m. — Special    program. 


(Continued  on  Page  16) 


FOR   BETTER  RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear   the   Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributors 

1384  Hush  St.  San  Francisco 


We 

Feature 

Archery 

Equipment 


Private  Jnstrucn'on  By  Appointment 
474  POST  STREET 

near    *  ' 
SAN   FR  \v  UF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment ?  Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy ;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST,  Manager 

Sun   Life  Assurance  Co,  of  Canada. 

315   Montgomery   St..   San    Francisco. 

If  1  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity would  I  get  for  life?     I  was  born 

day  of ,  18 


Name  ... 
Address 


9  :00  to  10  :00  p.  m. — Weekly    meeting    of    Lake    Merritt 

Ducks. 
Tuesday,   November  1 
5:00  to  5:30  p.  m.- — George  Keneipp. 
5  :30  to  6  :30  p.  m.— Brother  Bob. 
6:30  to  7:00  p.   m. — Dinner  concert. 
7:00    to    7:30    p.    m. — Amusement    information. 
Wednesday.    November  2 
5:00   p.   m. — Martha   Lee. 
6:30  to  7:00  p.  m. — Dinner  concert. 

7  :00    to    7  :30   p.    m. — Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m.—  Special   program. 
Thursday,    November    3 

5  :30  to  6  :30  p.  m. —Brother  Bob. 

6:30   to  7:00  p.   m. — Dinner  concert. 

7:00    to    7:30    p.    m.— Amusement    information. 

Friday,    November   4 

5  :00   p.    m. — -Martha    Lee 

5  :30  to  6  :S0  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m.  —Dinner  concert. 

7:00    to   7:30    p.   m.— Amusement    information. 

S:00   to    10:00   p.    m. — Athens    Athletic  club  orchestra. 

Saturday,   November  5 

2:15    p.    m.— Football. 

7:00    to    7:30   p.    m. — Amusement    information. 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday,    October    30 

11:00    a.    m. — Church    service. 

5:30  to  6:30  p.  m.— Nni  ional    Broadcasting  Co. 

7  :80  p.   m. — Weather  report. 

7:35    to   9:00   p.    m. — Church  service. 

9:1)0  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday,    October  31 

11:30  a.  m.   to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1  :08.  N.  Y.  slocks. 
3:30  to  4:00  p.  m.— Women's  Clubs. 
4:00  to  5:00  p.   m.— St.    Francis   Orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.   m. — Dance  orchestra. 
6 :45    p.    m. — "What's    Happening    in    the    World." 
7 :05.    weather ;    7 :0*.    S.    F.    produce,    grain,    cotton  ; 

7:16,    S.    F.    slocks     (closing!;    7:23,    N.    Y.    stocks 

(closing!. 
8:00   to  9:00  p.  m. — National    Broadcasting  Company. 

9  :00  to  9  :20  p.  m.— "Chats   About  New   Books." 
Tuesday,    November  1 

11  :30   to   1  :00  p.   m. — Hotel   Leamington  concert. 
12:30.    weather:    1:00.    weather;    1:03,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55,   news;  7:03,  weather:  7:08,  S.  F.  produce,  grain, 

cotton;    7:16,    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 
8:00  to  8:30  p.  m.— H.  M.  and  J.  P.  entertain. 
8:00   to  9:00   p.    m.— National    Broadcasting   Co. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— National  Broadcasting  Company. 
Wednesday,   November   2 

11  :30    to    1 :00    p.    m. — Hotel    Leamington    concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  stocks. 
6:00  to  6:30  p.   m.— Dinner  concert. 
6:30.  weather. 

6:35    to   7:30   p.    m. — Farm    program. 
8:00   to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  12:00  p.  m. — St.  Francis  Dance  Orchestra. 
Thursday.    November    3 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,    weather:    1:00.    weather;    1:03,    S.    F.    stocks; 

1:08.  N.  Y.  stocks. 
5:00  to  5:15   p.   m. — Mental  Measurements. 
5:15   to  6:00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.   m. — Dinner  concert. 
6:56  p.  m- — News;  7:05,  weather:  7:08,  S.  P.  produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing!;    7:23. 

N.   Y.   stocks    (closing). 
8:00  to  9:00  p.  m. — The  Pilgrims. 

9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
Friday.    November   4 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.    weather:    1:00,    weather;    1:03.    S.    F.    stocks; 

1  :08,  N.  Y.  stocks. 
5:30  p.  m. — Wise   man    from    the   Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :  15  to  6  :55  p.  m. — "Weekly   Financial    Review." 
6:55.  news:  7:03.  weather;  7:08.  S.  F.  produce,  grain. 

cotton:    7:16.    S.    F.    stocks    (closing):    7:23,    N.    Y. 

stocks    ( closing i. 
8:00  tO   9:00   p.   m.      Rembrandt   trio. 
9:00  to  10:00  p.  m.— National   Broadcasting  Company. 
10:00  to  11  :00  p.  m.— Niti'-nal   Broadcasting  Company. 
11:00  to  12:00  p.  m.  —  St.  Francis  Dance  Orchestra. 
Saturday,    November  5 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1  :08,   N.    Y.   stocks. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7 :00    to    7 :1E    p.    m.— Weather,    news. 

7  -1'\    lo    7  -tO    p.    m.      Weekly    snort    review. 

8:00   to   9:30    p.    m. — National    Broadcasting    Company 
9:30  to  10:00  p.  m. — Classical  program. 
10:00  to  12  p.  m. — Dance  music. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS    ANGELES — 468   METERS 
Sunday.    October   30 

10  :00    a.    m. — Morning    services. 

5 :30    p.    m. — National    Broadcasting    Co. 
6:30  p.  m. — Boris  Myronoff,  concert  pianist. 
7:00  p.  m. — Aeolian  organ  recital. 
S  :00    p.   m. — Packard   classic    hour. 

11  -no    i).    m. — National    Broadcastinc    Company. 
10:00  p.  m. — Bill  Funk  and  his  orchestra. 


Monday.    October   31 

5:30  p.  m. — Glenn  Edmund's  orchestra. 

6  :16    p.    m. — Radiotorial. 

6:30    p.   m. — Gamut   male    quartet. 

7:00  p.   m. — Gene  Johnston's  Music  Box   hour. 

8:00    p.    m. — National    Broadcasting    Company. 

9:00   p.   m.— Enid    Newton,   concert    pianist. 

10:00  p.  m. — Roy  Isner's  KFI  serenaders. 

Tuesday,  November  1 

5:30   p.    m.—  The  Dragon   Hawaiian*. 

6:00  p.   m.— Florence  Sanger. 

6:15  p.  m. — Prof.  Knopf. 

6:30  p.  m. — Vest  pocket  period. 

7:00  p.  m.— Pal   O'Mine  Trio. 

7:45   p.   m. — Mantle  Lamp   Co. 

8:00    p.    m.— Nellie    C.    Mills,    violinist. 

9:00  p.   m. — National  Broadcasting  Company. 

10:00  p.  m. — National   Broadcasting  Co. 

Wednesday.    November   2 

10:45  to  11:05  a.  m.— Gold  Medal  Talks. 

d  :8U    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6:15   p.    m. — Radiotorial    period. 

6:30  p.  m.— Dare  Sisters. 

7:30    p.    m. — Nick    Harris   detective  stories. 

8:00  p.  m.— Calpet  Orchestra. 

9:00  p.   m. — National   Broadcasting  Company. 

10:00    p.    m.— Nellie   C.    Mills,    violinist. 

Thursday,    November    3 

6:30  p,  m. — Elkin's  and   Hite's  Dixieland  Orchestra. 

6:15    p.   m. — Radiotorial    period. 

6:30  p.  m.— Bill    Henry  and    Katherine  O'Neill. 

7:00    p.    m. — Program   by    the   University  of  Southern 

California. 
8  :00    p.    m. — Drama    program. 
9 :00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern  classical  music. 
Friday,    November   4 

10:45  to  11:05  a.  m.— Gold  Medal  Talks. 
5:30   p.   m. — Eugene    Biscailuz. 
6:00  p.  m. — -Florence  Sanger. 
6:15    p.    m, — Radiotorial    period. 
6 :30    p.    m. — -Clarice    Russell,    blues    singer. 

7  :00  p.   m.— Progra.n  by   Paul   Roberts. 
8:00    p.    m.— Scottish    Rite    Glee   Club. 

9 :00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m.— N.  B.  C.  program. 

Saturday.    November  5 

10:00  a.  m. — Eastern  Football  game. 

2:15    p.    m. — Football    game. 

5:30    p.    m.  —Strangers    Social    Club    Orchestra. 

6:00  p.  m. — Florence  Sanger. 

6:15    p.   m. — Radiotorial    period. 

6:30  p.  m. — Vest   Pocket   program. 

7:00  p.  m. — Henry  Starr,  pianist  and  vocalist. 

7  :30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 

8:00  d.  m. — National  Broadcasting  Company. 

10:00    p.    m. — Packard    Radio   Club. 

11:00  p.   m.— KFI   Midnight   Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday,    October   30 

7:45    to   8:00    p.    m.— Twilight    Organ    Hour. 
8:00  to  9:30   p.    m. — -Evening  services. 
9:30  to   11:00  p.   m. — Concert  orchestra. 
Monday,    October    31 

6:00    to    6:30    p.    m.— Time   signals,    sport    news. 
6:30    to  7:00   p.   m. — KJR    junior  hour. 
7:00   to    10:00    p.    m.— Studio   program. 
1 0  :00    p.    m. — Time    sirnals. 
10:00  to  12:00  p.  m. — Dance  music. 
Tuesday,   November  1 

6:00   to   6:30    p.   m.— Time  signals,   sports    news. 
6:30  to   7:00   p.  m.— KJR  junior  hour. 
7:00   to  10:00  p.    m. — Studio  program. 
10:00    p.    m.— Time    signals. 

10:00   to    12:00   p.    m.— Vic    Meyers'    dance  orchestra. 
Wednesday.   November   2 

6:00    to    6:30    p.    m.— Time    signals,    sport    news. 
6:30  to  7:00  p.  m. — KJR  Junior  Hour. 
7:00  to   10:00  p.  m. — Studio  program, 
10:00    p.    m.— Time   signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Thursday,    November    3 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 
6:30   to   7:00    p.   m. — KJR  junior  hour. 
7:00  to  9:00  p.  m.— Studio  program. 
9:00  to   10:00   p.   m. — Concert  orchestra. 
10:00    p.    m.— Time   sirnals. 
10:00  to  12:00  p.  m.— Dance  music. 
Friday,    November  4 

6-00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30   to   7:00    p.   m. — KJR  junior  hour. 
7:00  to  8:00   p.   m. — Studio  program. 
S:0n    to   9:00    p.    m.—  John   Hopper   trio. 
9:00   to   10:00   n.    m.— Studio    program. 
10:00   n.   m. — Time   sigm-'s. 

10:00    to    12:00    p.    m. — Vic   Meyers'   dance  orchestra. 
Saturday.    November   5 
6  :00  p.  m. — Time  signals. 

6:00  to  6:30  p.  m. — Sport  news.  News    items. 
6:30  to  7:00  p.  m. — KJR  Junior  Hour. 
7:00  lo  10:00  p.  m. — Studio  program. 
10:00  p.  m. — Time  signals. 
10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 

KG  W— MORNING     OREGONIAN 
PORTLAND— 491.5 
Sunday.    October    30 
7:30    to  9:00   p.    m. — Studio  program. 
9:00   to   10:00   p.   m.— N.    B.    C.   program. 
10  :0O  to  11  :00  p.  m. — Little  Symphony  orchestra. 
Monday,    October  31 
6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:00    to    7:30    p.    m. — Instrumental    talk. 
7:30   to  7:15    p.    m.  — Utility  service. 
7:45    to    8:00    p.    m.— Talk. 
8:00  to  9:00  p.  m.  -N.  B.  C.    program. 
9:00  to  10  :00  p.  m.— Concrl. 

(Continued  on  Page  19) 


October  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 

The  fast- 
est air  mail 
trip  on  the 
Western  di- 
vision of  the 
t  ranscontin- 
ental  route 
since  this 
line  was 
awarded  to 
Boeing  Air 
T  r  a  n  sport, 
Inc.,  July  1, 
this  year, 
was  made  by 
Pilot    C.    K. 

Lieutenant    Blaine   Stubblefield  VanCe         last 

week.  Pilot  Vance  flew  from  Concord 
field.  30  miles  east  of  Oakland,  to 
Reno  in  one  hour  and  29  minutes, 
making  a  stop  at  Sacramento.  His 
time  from  Sacramento  to  Reno,  99 
miles,  was  55  minutes — one  and  four- 
fifths  miles  per  minute.  Vance's  alti- 
tude over  the  "hump"  was  11,000 
feet.  The  plane  was  a  Boeing  air  mail 
special,  equipped  with  425  horsepower 
Pratt  and  Whitney  "Wasp."  This 
engine  weighs  only  650  pounds,  but 
it  carries  its  5700-pound  load  easily, 
climbing  to   10,000  feet  altitude  in 

19.5  minutes. 

*  *     * 

Like  electricity,  the  airplane  will 
soon  spread  out  over  a  vast  field  of 
new  uses.  The  next  thing  in  air  serv- 
ice will  be  parcel  post.  Air  mail  con- 
tractors and  postoffice  officials  now  in 
conference  on  the  subject  at  Chicago 
have  agreed  that  the  service  should 
be  established  at  once.  They  will  leave 
the  matter  of  rales  to  the  Post  Office 
Department  in  its  recommendations 
to  Congress.  It  is  safe  to  say  that  air 
parcel  post  rates  will  be  practicably 
low  and  the  service  satisfactory.  Par- 
cels now  go  by  air  mail  at  the  flat 
rate  for  first  class  mail  of  ten  cents 

per  half  ounce. 

*  *     * 

Among  the  long  list  of  aeronauti- 
cal inventions  this  week  is  one  by  a 
Los  Angeles  designer  which  at  least 
commands  attention.  Inside  the  pro- 
peller cap  he  places  a  small  electric 
motor  which,  when  t he  pilot  presses 
a  button,  changes  the  pitch  of  the 
propeller  blades  to  •'reverse."  with  the 
result  that  the  entire  power  of  the 
engine  can  lie  used  to  bring  the  plane 
to  a  stop.  The  inventor  claims  that 
with  this  arrangement  a  landing  ship 
can  be  Stopped  in  twice  its  length. 
The  device  lias  at  least  one  good  fea- 
ture: it  tends  to  set  the  plane  back  on 
its  tail  rather  than  to  nose  it  over. 

*  *     * 

How  long  will  an  airplane  last?  Five 
"F  Ill's"  purchased  in   1!>:2(>.  by  Ba- 


lair,  in  Europe,  have  flown  2400  hours 
each,  and  are  still  in  good  condition. 
Junkers  have  flown  three  planes  2270, 
2262  and  2156  hours  each,  and  they 
are  still  in  flying  trim.  Other  excep- 
tional machines  have  flown  much 
longer.  A  plane  2000  hours  in  the 
air,  at  a  speed  of  100  miles  an  hour, 
will  cover  200,000  miles,  eight  times 
around  the  world.  Automobiles  with 
that  much  road  behind  them  are  us- 
ually in  need  of  extensive  adjust- 
ments. 


Among  the  various  flying  instru- 
ments now  offered  for  the  "smart" 
dashboard  is  one  that  records  the  dis- 
tance flown,  reading  both  "season" 
and  "trip"  mileage.  How  does  it 
work?  The  answer  is  that  it  doesn't. 
As  long  as  the  air  is  comparatively 
still,  the  figures  on  this  instrument  do 
not  lie.  But  suppose  'the  plane  on 
which  it  is  mounted  is  bucking  a 
strong  headwind.  The  plane  itself 
may  be  making  100  miles  an  hour 
through  the  air,  but  if  the  wind  is 
blowing  30  miles,  the  ground  speed 
of  the  ship  is  only  70.  Or,  if  the  same 
ship  were  flying  with  or  down  the 
same  wind,  its  air  speed  would  be  100 
miles,  while  it  would  cover  the  ground 
at  a  speed  of  130  miles  an  hour.  All  of 
which  is  to  say  that  the  air  speed  of 
an  airplane  does  not  change  so  long 
as  the  engine  speed  remains  the  same, 
other  things  being  equal.  To  make 
another  example,  if  a  plane  flying  50 
miles  an  hour  met  a  wind  blowing  50 
miles  an  hour,  the  ship  would  stand 
still  while  the  "speedometer"  went  on 
recording  miles.  After  all,  though, 
the  instrument  in  question  records 
what  makes  the  most  difference  to  the 
plane — how  far  it  has  flown  through 
the  air.  There  is  no  way  to  measure 
the  ground  miles  flown  by  an  airplane, 
except  to  assume  that  the  pilot  is  able 
to  fly  a  straight  course,  and  then 
measure  the  trip  on  the  map. 


When  the  San  Francisco-Salt  Lake 
section  of  the  transcontinental  air 
mail  route  is  lighted  for  night  flying, 
as  it  will  be  in  a  few  months,  two 
nights  and  a  day  instead  of  two  days 
and  a  night  will  lie  the  coast-to-coast 
schedule.  Under  the  present  schedule, 
mail  leaves  the  bay  in  the  morning 
and  arrives  in  New  York  on  the  eve- 
ning of  the  second  day.  Under  the 
new  schedule,  which  it  is  expected 
will  be  worked  out  by  the  post  office 
department,  mail  will  leave  the  bay 
late  in  the  evening,  probably  about  10 
1>.  m..  and  arrive  in  New  York  on  the 
morning  of  the  second  day.  Huge  12 
passenger  ships  will  go  on  the  San 
ntinued  on  Page  1S1 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming   Pool.     Fireproof   Hotel. 
Write  for  Booklet. 

T.   H.  CORCORAN,  Asua  Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners     Meals  at  All  Hours 

Modern  Rooms     PnVare  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean  Rooms — Clean   Linen — Clean  Everything 
Rates   Exceptionally  Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With   An  Atmosphere 

Andrew  Johnston,   Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 
San  Francisco 

Phone  Douglas  3084 


—    NOW    IN    (U'R   30TH    YEAR   — 

WADE  AND  RUEGG 

Tailnr> 

Fall  Woolens 

Now  on  Display 


Special    Line  of 

"SPORI  I 

Scotch  Sport   Material 


Suite   201  —  12   Geary   Street 

Phone  Kfir-^ 
San   Francisco 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


Bookkeeper,  Typist,  desires  either 
temporary  or  permanent  position. 
Accustomed  to  meeting  public.  Refer- 
ences if  desired. 

Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


B°bks 


RttIL ELDERS 

239  PosrSlreeh.  San  Francisco 


N      W.    CORNER 

HRAYSTONE  240         POLK  and  POST  STS. 


Air  Lines 

(Continued  from  Page  17) 

Francisco-Chicago  section  about  May 
first  next  spring. 

*     *     * 

Most  of  us  are  ready  to  believe  that 
mail,  express,  and  passengers  will,  on 
a  not  far  distant  day,  be  flown  from 
New  York  after  dinner  to  San  Fran- 
cisco before  breakfast. 


Every  day  new  concerns  enter  the 
list  of  air  mail  users.  A  San  Fran- 
cisco Bank  sends  as  many  as  thirty 
air  mail  letters  a  day.  Salesmen,  sales 
managers,  brokers,  engineers,  adver- 
tisers, printers,  retailers,  packers, 
shippers,  coast  representatives  for 
eastern  houses,  etc.,  are  speeding  up 
their  activities  with  air  mail.  Pres- 
ently no  company  will  find  it  possible 
to  have  important  mail  dribbling 
along  at  an  average  speed  of  35  miles 
an  hour.  They  can't  afford  it.  Inter- 
est and  credit  charges  accrue,  and 
hours  lost  mean  dollars  lost.  A  Chi- 
cago bank  saves  $100  a  day  by  air 
mail  clearance  through  New  York 
banks. 


Lecture  by  Explorer 

Matthew  W.  Stirling,  who  used  an 
airplane  to  reach  a  hitherto  unex- 
plored region  of  Dutch  New  Guinea 
and  found  an  unknown  tribe  of  Pyg- 
mies, will  tell  the  story  of  his  inter- 
esting adventures  and  show  the  re- 
markable motion  pictures  of  this 
stone-age  people,  in  the  Scottish  Rite 
Auditorium,  Thursday  evening,  No- 
vember 3,  under  the  direction  of  Paul 
Elder.  Dr.  Stirling,  whose  expedi- 
tion made  this  remarkable  ethnolo- 
gical find,  received  his  schooling  in 
Berkeley  and  was  at  one  time  on  the 
faculty  of  the  university. 

Due  to  the  educational  nature  of 
this  event,  the  tickets  are  to  be  at  a 
popular  price.  They  are  now  on  sale 
at  the  Paul  Elder  gallery. 


JForever 


Paul  Elder's 

Ben  Legere,  former  director  of  the 
Telegraph  Hill  Players  and  of  the 
San  Francisco  Art  Theatre,  will  read 
"The  Plough  and  the  Stars,"  by  Sene 
O'Casey,  in  the  Paul  Elder  Gallery 
Tuesday  afternoon,  November  1,  at 
2:30  o'clock.  O'Casey's  plays  occas- 
ioned great  excitement  in  Ireland. 
The  Dublin  first  nights,  particularly 
of  "The  Plough  and  the  Stars,"  re- 
sulted in  stormy  scenes  and  at  least 
one  violent  theater  riot.  Plays  of  the 
Irish  theater  are  rarely  seen  here. 
Mr.  Legere,  by  association  with  the 
original  Irish  players,  is  exceptionally 
equipped  to  interpret  them. 

The  Vacation  Reading  Club  will 
hold  its  annual  meeting  in  the  Paul 
Elder    Gallery    Saturday    afternoon, 


November  5th,  at  2:30  o'clock.  The 
meeting  will  be  conducted  by  the  of- 
ficers of  the  club,  Alfred  Shepherd, 
president,  presiding,  with  Betty  Van 
Allen,  secretary.  Adelyn  Brickley 
Jones,  "Aunt  Dolly,  of  The  Chronicle 
Club,  and  "Cousin  Mary,"  of  The  Bul- 
letin Junior  Club,  will  be  present,  and 
also  many  authors  of  popular  chil- 
dren's books  will  contribute  to  the 
program. 


The  Monterey  Peninsula 

Building  permits  to  date  this  year 
for  Monterey  and  Pacific  Grove  total 
twice  the  amount  of  last  year's  per- 
mits. Monterey  shows  $978,582  to 
date  this  year,  as  compared  with 
§436,078  for  the  same  period  of  1926. 
Pacific  Grove  permits  total  $619,024 
for  1927,  as  compared  with  $308,388 
for  last  year.  The  entire  Monterey 
Peninsula  is  enjoying  the  greatest 
building  activity  in  its  history. 

*  *     * 

Monterey  will  soon  have  a  munici- 
pal rose  garden,  featuring  the  many 
varieties  of  roses  that  can  be  grown 
on  the  Monterey  peninsula. 

The  roses  of  Monterey  enjoy  a  ro- 
mantic place  in  the  early  history  of 
California  and  played  a  prominent 
part  in  the  stories  of  Robert  Louis 
Stevenson,  General  Sherman's  and 
other  romances  of  early  days  at  Mon- 
terey. 

*  *     * 

Hunting  conditions  in  Monterey 
county  are  good,  while  fishing  is  only 
fair.  There  is  good  duck  hunting  in 
the  lagoons  in  the  vicinity  of  Mon- 
terey Bay.  Small  striped  bass  and 
perch  are  being  taken  in  the  lagoon 
at  the  mouth  of  the  Salinas  river. 
Other  fishing  is  negligible. 


Meeting  of  the  A.  E.  F.  Unit 

It  wasn't  until  the  boys  had  return- 
ed from  overseas  and  swapped  yarns 
with  doughboys  from  outfits  other 
than  their  own,  tha;t  they  realized 
what  a  square  deal  and  even  break 
they  had  received  from  their  regi- 
mental commander  who  led  them  in 
four  major  engagements  and  was  dec- 
orated for  his  ability  in  doing  so. 

It  is  for  that  reason  that  the  ar- 
tillerymen of  the  First  Army  Artil- 
lery Park,  A.  E.  F.,  a  regular  army 
unit,  recruited  from  the  youth  of  San 
Francisco,  will  gather  at  Legion  Hall, 
68  Haight  street,  on  Monday  night, 
November  14,  to  pay  their  respects 
to  the  old  gray  haired  Colonel,  Wil- 
liam H.  Tobin,  U.  S.  A.,  at  the  reun- 
ion, grand  ball,  and  vaudeville  show 
of  the  organization.  The  consuls  of 
the  nations  who  participated  on  the 
side  of  the  allies  will  be  among  the 
guests. 


October  29,  1927 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Phone   Sutter  327S 

William  Herbst  &  Company 

(Formerly  with  Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a    Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San   Francisco,  Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements* 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone  Market  7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury  BWk.) 

Phone   Prospect  9845 

Work  Called  for  and  Delivered 


Now  Is  the  Time  to  Fertilize 

"GROZIT" 

Pulverized  Sheep  Manure 
In  Bags  or  in  Bulk 


Five  times  as  efficient  as  ordi- 
nary manure.  Odorless,  does  not 
draw  llios.  easy  to  handle,  guar- 
anteed free  from  seeds  and  for- 
eign   matter;    packed    in    100-lb. 
For  your  lawns,  gardens, 
window    boxes,   potted   plants, 
golf    greens,  orchards,  vineyards. 
It    is    good    for   anything   that 
\vs.    Ask   your   Seed  Store, 
.Nurseryman.  Wood  and 
al  Dealer. 

Pacific  Manure  and  Fertilizer  Co. 

Main    Office.    429    Davis    Street,    San    Francisco 
Telephone  Davenport    1573 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Godeau  for  Supervisor 

The  campaign  of  Julius  S.  Godeau 
for  supervisor  received  tremendous 
momentum  last  week  at  a  big  testi- 
monial luncheon  in  the  Whitcomb 
Hotel,  tendered  the  candidate  by  sev- 
eral hundred  of  his  campaign  work- 
ers. Mrs.  Hannah  McDonald  presided 
and  the  speakers  included  Brig.  Gen- 
eral W.  D.  Potter,  Mrs.  Grace  B|  Cau- 
kin,  J.  H.  Douglas,  E.  H.  Harpold, 
Mrs.  A.  Armstrong,  Mrs.  J.  J.  Ryan, 
Julius  S.  Godeau,  Mrs.  Julius  S.  Go- 
deau, Mrs.  May  Barry,  Mrs.  Hannah 
McNamara,  Mrs.  Edna  Ferguson,  Mrs. 
Samuel  Hayes,  Mrs.  Dell  Eden,  Mrs. 
May  Conroy,  Mrs.  George  Saunders 
and  Mrs.  Nellie  Maloney. 

In  stressing  the  necessity  of  regis- 
tering every  vote  at  the  polls  lest 
over-confidence  defeat  Godeau's  can- 
didacy, Mrs.  Caukin  said  in  part: 
"Everyone  interested  in  clean  gov- 
ernment must  do  everything  to  secure 
the  largest  possible  vote.  Remember 
it  takes  thousands  of  votes  to  put  Mr. 
Godeau  into  the  place  that  needs  him 
so  badly.  In  voting  for  Mr.  Godeau 
we  are  only  doing  our  civic  duty." 

In  thanking  his  workers  for  their 
support  Godeau  said  in  part: 

"I  am  deeply  touched  at  the  re- 
marks of  my  friends.  I  want  them 
to  know  that  if  I  am  elected  super- 
visor I  shall  do  all  in  my  power  to 
make  them  proud  of  their  choice.  I 
want  to  do  everything  possible  for  the 
benefit  of  the  children,  to  build  better 
schools,  to  bring  industries  and  fac- 
tories to  this  city,  and  to  lower  taxes 
and  help  the  laboring  man.  Public  of- 
fiee  is  not  a  question  of  making  money 
to  me.  I  already  have  earned  what 
I  need.  My  only  desire  is  to  serve 
the  city  of  ray  birth." 


Radio  Programs 

(Continued  from  Page  V'<) 

Tiu-sflav.    November    1 

na  p,  m.     Dinner  concert. 
i  :10   p.  m.— Talk. 

7:  lit    ti>    7::ll>    i>.    m.    -Utility   service. 

m,     H""k   review. 
S:00  to  9:00  p.  m.     Educational  nroaram. 
9  :00  to  10:00  p.  m.— N.  B.  C    program. 
10:00   t.>   ll:0n   p,   ro.     X,    I:    C   program 
Wednesday.    November    2 

7:00  p.  m.    Concert  orchestra. 

to  7  ::in  p.  m.     Concert 
;  :  16    p.   m.     Talk. 
7:4",    t,<    8:00    p.    m.— Lecture 
S  :00  to  :'  ricert. 

10:011  p.  m.      N.    B.  C     Prow-ram. 
00   p.   m.   -Dance   music. 
Thursday,    November    .1 

i  :00  p.  m. — Dinner  concert. 
7:^0  p.   m.     Gfod   Humor  orchi 
p.  m.—  Utility  service, 
p.   m.     Talk. 
uncart 
10:00    p.    m.    -N.    B.    C.    program. 
Friday.    November    4 

m. —  Dinner  concert. 
Program. 
p.  on.— Utility     erviee  and  talk. 
-  :0Q  p.  m.      I'rocram. 

9:00  to  10:00  p.   m       N.   B    C.   Program. 
to    10:30    p.    m.— Concert. 

1  'rder  of 

Saturday.    November    E 

m.— Dinner  * 

Dadcaating  Company. 
:    m.— Danct 


„..•„  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show    you 


^a.lVJ^I.-I.Hia.JJJ^Hr  sampl 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work.  Courteous 
Routemen 

Telephone  connection   in   San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your  early 

consideration. 

527  POST  ST.         SAX  FRANCISCO 
OPP.    OLYMPIC   CLUB 


USED 

ADDING.  BOOKKEEPING. 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING    M  UHINE 
EXCHANGE 


Ph.ne  Cartel*   HI) 


•■il    Market  St. 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


October  29,  1927 


Carl  Miles  for  Supervisor 

With  a  record  of  building  up  a  legitimate  $100,000  cor- 
poration on  a  borrowed  capital  of  S500,  after  a  four  year 
service  with  the  navy  during  the  world  war,  Carl  W. 
Miles,  candidate  for  supervisor  has  demonstrated  that  he 
is  able  to  handle  well  the  affairs  of  our  city.  He  is  strongly 
in  favor  of  public  ownership  of  public  utilities,  and  is  im- 
pressing the  voters  by  his  fine  record. 


^^.COME  right  in 

C^^^     -and  GET  THEM 

GltjnBtmaa  QIarba 

STEEL    OI6   ENGRAVED 

LESS    THAN     l/ty     P  R    •   C    E 

YOUR  NAME  PUT  ON  FREE 

No  Plate  Necessary 

*     25  FOR  S2.50 

i  PROCESS  ENGRAVING  CO. 

The 

630 

Market  St.  (opposite  palace  hoteu 

Radio 

(Continued  from  Page  14) 

around  compositions  written  by  Car- 
rie Jacobs  Bond,  on  November  3,  from 

9  to  10  p.  m. 

*  *  * 

Friday  evening  from  9  to  10  p.  m. 
the  Pacific  Coast  Network  of  the  Na- 
tional Broadcasting  Company  will  pre- 
sent another  of  the  popular  "Phiko 
Hours/'  sponsored  by  the  Philadel- 
phia Storage  Battery  Company. 

*  *     * 

For  the  hour  in  Memory  Lane  pro- 
gram on  Friday,  November  4,  from 

10  to  11  p.  m.  Jerome  Stewartson  has. 
chosen  a  variety  of  numbers  of  other 
days    for    presentation    during    this 

hour  of  old  time  music. 

*  *     * 

A  feature  of  the  Saturday  night 
revue  will  be  Professor  Schnitzer  of 
the  Ooniversity  of  Cincinapolis,  popu- 
lar comedian  of  the  Pacific  Coast  Net- 
work. This  program  will  be  presented 
over  the  network  from  8  to  8:30  on 
November  5.     *     *     * 

On  Saturday  evening  from  8:30  to 
9  p.  m.  November  5,  another  of  the 
popular  Pictorial  Revue  programs  will 
be  presented. 

CERTIFICATE    OF    CO-PARTNERSHIP 

KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we,  Che  undersigned,  George  C.  Ashley,  Frank  A. 
Gregory  and  William  D.  Newman,  do  hereby  certify: 
That  we  are  copartners  transacting  business  in  the 
State  of  California,  under  the  firm  name  and  style 
of  A  &  G  STUDIOS:  that  the  principal  place  of 
business  of  ^ ; i » > I  copartnership  is  situated  at  220  Pool 
Street,  in  the  City  and  County  of  San  Francisco,. 
State  of  California,  and  that  the  names  in  full  of  all 
the  members  of  said  copartnership  and  their  r<  i  ■- 
live  places  of   residence  are  as   follows: 

GEORGE    C.    ASHLEY.    114    Central    Avenue.    Sau- j 
■  .1 1  M  ii,   California. 

FRANK    A.    GREGORY.    JiSO    Sausalito     Boulevard, 
Sausalito,    California. 

WILLIAM     D.     NEWMAN.     225     Harrison     Avenue. 
Sausalito.   California. 

IN    WITNESS    WHEREOF,    we    have    hereunto    set  j 
our  hands  ami  seals  this   13th  day  of  October.   1927.       i 
GEORGE    C.    ASHLEY 
FRANK    A.   GREGORY 
WILLIAM    D.   NEWMAN 
State    Of   California. 
City   and    County   of   San    Francisco,    ss. 

On  this  13th  day  of  October.  1927  before  me,  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  County 
Of  San  Francisco.  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared  George  C.  Ashley.  Frank  A.  Gregory  and 
William  D.  Newman,  known  to  me  to  be  the  persons, 
whose  names  are  subscribed1  to  the  within  instrument 
and  they  acknowledged  to  me  that  they  executed  the] 
same. 

IN   WITNESS  WHEREOF.  I  have  hereunto  Bet    my 

hand    anil    affixed    my    Official    seal,    the    day    and    year 

in    this   certificate   last  above   written. 

(Seal)  FLORA    HALL, 

Notary   Public  in  and    for  the  City  and    County 

of  San   Francisco,  State  of  California. 

ASSESSMENT  NOTICE 

The   MINERAL   DEVELOPMENT  COMPANY,  loci 

tion    of    principal    place    of    business,    San    Franc isc 

California. 

Notice  is  hereby  given  that  at  a  meeting  of  (he 
rectors    held   on   the    llh  day  of  October.    ll.'"'7.   an 

hm  in    of   one-half    cent    per   share   was    levied    upon 

the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  States,  td 
the  Secretary,  at  the  office  of  the  company,  ROORJ 
2 15.    Monadnock    Building,    San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  12th  day  of  November.  1927.  will  bu 
delinquent  and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on  I 
Tuesday  the  13th  day  of  December,  1927,  to  pay  the 
delinquent  assessment,  together  with  costs  Of  adver- 
tising  and   expense  of  sale. 

M.   J.  SEELY.  Secretary. 


246   Monadnock   Building 


San  Francisco.  Calif. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c.  $1.    35c.  50c,  75c    $1.00.  $1.50    a  la  Carta 
Dancing  7  :00  p.  m.  to  1 :00  a.  m. 

36.3  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


tJcwuj  IIUsCUjlLu,  Olurpds 


4S0  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch  11  a.  m.   to  2  p.  m.    (a  la  carte).     Private  Dining   Rooms 
for   Banquets   and    Parties,    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystonc    8100 


Weekdays,    Luncheon   $  .75 

(11:30    to    2    p.  m.t 
Dinner.  Week   Days  &  Sundays. .1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again   on    Sundays 


NOAH'S 
ARK 


93   Third   Avenue,   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
6 :30  p.  m.  to  8 :30  p.  in. 
Sundays  and  Holidays 
4  :30  to  S  :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


ICE  CREAr% 


CANDY 
PASTRY 


POLKC  CALIFORNIA  SIS 

Cr.yit.o. 

3100         3101         3101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


We  now  deliver  to  any  part  of  the  city — including  Sundays  and   Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


$50,000  Prize  Contest 

Try  your  hand  at  it.     Phone  for  particulars. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   1488 


San  Francisco 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   8:00   A.M.  TO   11:00  P.M. 
Unsurpassed    Cuisine 

IMe^ji 

14-Mile   House 

CARL    LEON'HARDT 
Formerly  of  Golden  Gate  Park  Casino 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing  and   Cleaning 

583   Post   Street 
In    Virginia   Hotel 

San  Francisco 
Phone   Franklin   2510 

CAROLINE  JONES 

Luncheon  is  served  from  11  :30  to 

W$U 

U 

2:30  and  Tea  from  3  to  5 

v 

Lxclusive  use  of  room   for  club  dinners 

W3? 

334  Sutter  St.             Douglas  7118 

CARL  N.  CORWIN  CO. 

(jeneral  oAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRF. 


CASl  A LTV 


FIDELITY  A  SIRKTY   BONDS 


Rnval   Insurance   Buildinr 
San  Franc 


Insurance  Exchanee  Building 

Calif 


A  Gateway  to 

All-Year  Northern  California 

Playgrounds 

qA  GlSlew  cPaved  Scenic  ^ute  to 
SACRAMENTO 


The  most  direct  route  to  Napa 
and  Lake  Counties — Calistoga 
hot  springs,  the  Geysers,  Petri- 
fied Forests  and  the  streams 
and  lakes  of  the  "Switzerland 
of  America" — the  best  route  to 
the  Russian  River  country  and 
points  on  the  Pacific  Highway 
and  Redwood  Empire. 

Carquinez 

Bridge 

via  San  Pablo  Avenue 
Oakland 


Atop  the  Sacramento  levee — 
the  Garden  Highway  through 
the  "Netherlands  of  America" 
— takes  you  direct  to  Sacra- 
mento and  points  beyond  — 
paved  all  the  way — the  most 
scenic  and  the  most  conven- 
ient and  practical  route  to 
the  State  Capitol. 

Antioch 

Bridge 

via  Tunnel  Road  out  ot 
Oakland 


■3Vp  Waiting  r  "Mp  Delay  *  T^o  Time  Table 
cAll  T)ay  and  cAll  flight  Service 


A   GUIDING   SIGN 

To  Those  Who  Appreciate  Jine  HoteL 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California, make  this 
famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  EaBt  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR.  October  29th:  SS  COLOMBIA,  November  26th.  From  New 
York:    SS    COLOMBIA,   October   22nd;    SS    VENEZUELA,   November    12th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,  or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


IFORNIA 


$5.00  PER  YEAR 
SAN  FRANCISCO 


Saturday,  November  5,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


/AMES  %OL?H,jR. 

OUR  MAYOR 

Internationally  Known  and  Admired 


An  Advertising  Man 
Says: 


Clean,  clear,  understand- 
ing typography  is  rare 
indeed.  But  there  is  one 
paper  that  does  this  im- 
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mntiBCO 


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In  Is/larvelous 
Marin 


Modern  seven  room  home  — 
situated  in  exclusive  Winship 
Park  District  of  Ross.  Paved 
roads  —  beautiful  wooded  sur- 
roundings— 5  minutes  walk 
from  depot.  One  hour  by  train 
or  auto  from  San  Francisco. 
Excellent  public  and  private 
schools  within  walking  dis- 
tance. Price  $15,000. 

Terms  if  desired 

Owner:  Room  101--268  Market  Street 
San  Francisco 


THE   PROCESS  ENGRAVING   COMPANY 

630  Market  Street    ::    San  Francisco,  Calif.    ::    Opp.  Palace  Hotel 


Established  July  20,  185H 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  l>y  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.     London  Office:    Street  &   Co.,  30  Cornhill.   E.    C,    London.   England.      Subscription    Rates    (including   postage),    one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  NOVEMBER  5,  1927 


No.  45 


"By  Their  Good  Deeds  Ye  Shall  Know  Them" 

By  Eleanore  F.  Ross 

The  San  Francisco  News  Letter  has  proved  itself  to  be  a  prophet  of  no  mean  ability.  In  its  issue  of  Septem- 
ber 30th,  1911,  when  James  Rolph  Jr.  was  first  elected  to  the  office  of  Mayor  of  San  Francisco,  this  journal  pub- 
lished an  editorial  which  was  more  than  an  article  of  eulogy  on  the  newly-elected  official — it  was  a  prediction 
which  has  come  to  pass  during  the  sixteen  years  of  Rolph's  administration. 
We  quote  in  part  from  the  article  in  question: 

"In  the  election  at  the  primary  of  James  Rolph  Jr.,  to  be  mayor  for  the  next  four  years,  there  is  excellent 
reason  for  a  broad  smile  on  the  face  of  every  San  Franciscan.  Peace  is  thereby  declared  and  assured — peace  and  a 
long  season  of  progress,  of  substantial  prosperity,  of  constructive  municipal  government.  Next  January  the  city 
will  have  a  government  it  can  trust.  Sooner  than  that — as  soon  as  the  news  is  spread  throughout  the  country — 
the  lack  of  confidence  from  which  we  have  suffered  so  long,  will  come  back.  Indeed,  there  is  evidence  already  that 
the  nation  appreciates  what  we  have  done  for  ourselves  and  believes  in  our  civic  rehabilitation." 

These  words  are  significant:  they  are  eloquent  of  a  past  situation  in  our  civic  government  which  had  evi- 
dently been  of  such  a  conspicuously  unfortunate  nature  that  we  felt  compelled  to  account  to  the  country  at  large 
for  our  actions;  we  felt  the  desire  to  demonstrate  to  the  nation  that  it  should  still  retain  its  confidence  in  San 
Francisco  as  a  worthy  municipality ! 

Not  as  yet  recovered  from  the  disaster  of  1906,  preyed  upon  and  fairly  rotten  with  union  politics,  ruled  by 
bossism,  the  condition  of  our  city  at  that  time,  cried  aloud  to  Heaven,  for  relief. 

Building  was  at  a  low  ebb,  for  who  could  tell  at  what  moment  that  dreadful  handicap  to  modern  progress — a 
strike — might  be  called?  Our  beloved  city  was  comparatively  speaking,  at  a  standstill  financially  and  socially. 
"More  than  anything  else,"  went  on  the  News  Letter  of  September  30,  1911,  "Mayor  Rolph  is  interested  in 
the  welfare  of  this  city — of  all  its  classes!  Rolph  is  essentially  the  loyal,  enthusiastic,  optimistic  San  Franciscan. 
actively  and  aggressively  a  progressive  in  business,  intensely  radical  in  all  that  pertains  to  the  development  and 
maintenance  of  a  strong  and  sound  municipal  spirit.  Yet  he  is  and  will,  in  all  his  dealings,  be  revealed  the  sane, 
sober,  thoughtful  citizen,  wearing  his  responsibilities  with  an  earnest  and  purposeful  sincerity,  tilled  with  the 
sense  of  justice  and  fairness.  If  we  have  industrial  difficulty,  it  will  not  be  of  Rolph's  making  •  •  •  •  The  News 
Letter  believes  it  will  not  come  at  all.  There  is  not  and  will  not  be  any  necessity  for  it — not  while  we  have  com- 
mon sense,  no-class,  constructive  government  and  enjoy  the  confidence  of  the  world's  investors  and  its  seekers 
of  homes  and  opportunities." 

"Every  prospect  of  peace,  prosperity  and  progress  is  now  held  up  before  San  Francisco  for  the  next  four 
years  .  .  .  There  must  lie  a  revival  here  of  industry  and  enterprise  whereby  more  people  can  make  comfortable 
livings.  Our  vanishing  manufacturies  will  need  to  he  built  up  again,  our  lost  trade  recaptured.  The  election  of 
Rolph  wipes  out  any  doubt  there  may  have  been  concerning  the  success  of  the  World's  Fair.  There  will  be  no 
shortage  of  outside  capital  for  that  huge  undertaking,  nor  for  the  host  of  kindred  and  cognate  ventures  that  dus- 
ter about  such  celebrations.  Nobody  will  be  kept  away  by  evil  tales  of  the  social  and  commercial  conditions  pre- 
vailing here  or  of  the  possibilities  of  internal  strife  among  our  people." 

The  Worlds  Fair!  Will  anyone  who  ever  witnessed  it.  forget  that  dream  of  beauty  planned  and  built  while 
most  of  the  nations  participating  were  involved  in  a  colossal  holocaust  that  spread  ruin  over  the  face  of  Europe! 
That  wonderful  enterprise  accomplished  with  absolutely  no  whisper  of  graft,  no  hint  of  the  scandal  which  gen- 
erally accompanies  international  expositions.  It  might  ba  well  taken  as  symbolical  of  Rolph's  determination  to  do 
what  he  sets  out  to  do.  even  though  the  rest  of  the  world  staggers  to  its  doom. 

The  Civic  Center  stands  as  an  enduring  monument  to  the  Rolph  administration — the  integrity  and  honesty 
of  its  building  voicing  most  eloquently  the  integrity  and  honesty  of  its  Mayor. 

Co  back  for  the  moment,  and  visualize  the  horse-drawn  antiquities  of  our  fire  department  in  the  early  days 
jof  Rolph's  reign.  Rolph  modernized  all  that!  San  Francisco  needed  an  adequate  water  supply:  the  Mayor  set  on 
foot  the  plans  to  supply  us  with  this  essential.  Remem' er  the  unsightly  cobbled  streets  which  we  bumped  over 
for  eternities.  Smooth  asphalt  now  covers  them.  The  conditions  of  the  public  schools  were  shocking  to  behold, 
until  Rolph  changed  them.  Twin  Teaks  tunnel.  Stockton  tunnel,  the  Duboce  tunnel  have  all  been  built  during  the 
time  that  Rolph  held  the  reins  of  the  city  in  his  capable  hands. 

From  a  city  honeycombed  with  graft,  hag-ridden  by  unionism,  looked  at  askance  by  the  rest  of  the  world. 
San  Francisco  is  today  a  city  of  which  any  state  or  country  should  be  proud,  with  a  Mayor  at  its  head  who  is 
more  than  a  ruler  of  a  mere  municipality;  he  is  an  international  figure,  admired  by  potentates  of  Europe,  spoken 
of  as  the  man  who  rebuilt  San  Francisco,  and  who  at  all  times  has.  and  will  have,  the  progress  and  welfare  of  his 
native  city  at  heart. 

"By  their  good  <]ro<\*  ye  shall  know  them!'" 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


A  Funny  World 

We  have  had  a  judge  and  a  rabbi  talking  birth  control 
in  public  and  creating  all  sorts  of  comment  in  the  public 
press  with  respect  to  matters  which  formerly  were  hardly 
discussed  in  privacy.  We  do  not  suppose  that  at  any  other 
time  has  there  been  such  wide  and  free  talk  about  matters 
concerning  which  the  average  man  on  the  ferry  boat 
would  turn  pink  at  the  very  mention. 

It  must  be  conceded  that  the  average  is  losing  modesty, 
at  least  apparently,  for  great  masses  of  people  paid  to 
hear  these  discussions  and  pressed  into  semi-sacred  build- 
ings to  hear  the  secret  facts  of  biology  hurled  vehemently 
to  and  fro  by  paid  advocates  of  this  and  that.  It  was  clear 
that  they  both  believed  in  birth  control,  one  with  mar- 
riage, as  we  know  it ;  the  other  with  a  little  more  elastic 
connubial  arrangements. 

How  does  it  happen  that  there  is  all  this  talk  about 
this  sort  of  thing?  The  older  crowd  say  that  it  is  due  to 
the  youth,  who,  in  the  post-war  revolt  against  conven- 
tionality, have  carried  the  game  to  its  present  lengths. 
That  looks  all  right,  but  it  does  not  work  out.  For  it 
was  surely  not  the  youth  that  paid  money  to  hear  the 
distinguished  gentlemen  who  batted  arguments  on  the 
platform.  There  were  hardly  more  than  a  baker's  dozen 
of  young  people  in  a  very  large  audience.  The  audience 
partly  was  old;  middle-aged  for  the  most  part.  In  fact, 
it  almost  made  one  giggle  to  see  such  eagerness  re- 
garding birth  control  among  people  to  whom  the  question 
was  at  the  best  a  very  secondary  matter. 

It  would  be  hard  to  say  what  is  the  attraction  in  argu- 
ments of  this  sort.  One  could  hear  with  profit.  Judge 
Lindsey  talking  on  his  actual  experiences  as  a  juvenile 
court  judge,  but  Judge  Lindsey,  generalizing  and  theoriz- 
ing on  matters  concerning  which  he  really  knows  no  more 
than  the  rest  of  us,  is  far  from  convincing. 


The  Sovereign  People 

We  are  about  to  have  an  election.  We  have  been  in  the 
throes  of  preparation  for  the  event  for  some  months  now 
and  the  air  has  been  heavy  with  suspicion  and  intrigue 
and  the  accusations  which  have  been  brought  against  men 
whose  citizenship  and  honor  have  not  heretofore  been 
even  under  suspicion.  The  whole  thing  makes  one  wonder 
about  the  value  of  elections  and  ponder  upon  the  actual 
destructive  influences  of  a  method  of  choosing  rulers 
which  seems  to  poison  the  public  atmosphere  and  destroy 
mutual  confidence. 

This  election  is  no  different  from  many  others.  All  over 
the  country  the  same  brutalities  and  the  same  stupidities 
are  repeated,  time  and  time  again,  until  a  man  whose 
sensitiveness  is  no  more  than  should  belong  to  any  self- 
respecting  person,  is  utterly  disgusted  with  the  thing  and 
refuses  any  longer  to  submit  to  the  indignity. 

It  is  all  very  well  to  say  that  thin  skinned  people  should 
not  be  in  politics.  As  a  matter  of  fact,  the  only  people 
who  are  really  valuable  as  public  servants  should  be  thin 
skinned,  and  should  resent  painfully  any  animadversions 
upon  their  honor  and  integrity.  A  man  without  a  sense 
of  honor  is  no  fit  person  to  have  responsibilities.  Yet,  the 
first  thing  which  the  political  refuse-monger  aims  his 
stinkpots  at,  is  just  this  sense  of  honor.  He  strives  to 
make  his  opponent  not  only  stupid  but  dishonorable. 


"We  Are  Betrayed!" 

We  begin  to  notice  a  tendency  on  the  part  of  a  certain 
part  of  the  press  to  endeavor  to  reproduce  in  our  own 
midst  those  sensational  and  emotional  reactions  to  politi- 
cal happenings  which  have  been  for  some  time  the  most 
unpleasant  feature  of  the  political  life  of  France. 

In  the  Franco-Prussian  war  when  things  went  ill  with 
La  Patrie,  it  was  not  the  stupidity  of  generals  or  the  in- 
subordination of  the  masses  which  came  in  for  denuncia- 
tion at  first.  No,  the  first  reaction  to  disaster  came  in 
the  form  of  the  now  historical  expression,  "Nous  sommes 
trahis":  We  are  betrayed.  This  was  the  inevitable  reply 
to  any  misfortune  that  happened.  And  it  was  an  evil 
reply,  for  instead  of  leading  to  examination  and  amen-|] 
dation  of  the  evil  which  had  brought  the  disaster,  it 
merely  provided  an  emotional  "get-away." 

The  Hearst  papers,  which  are  very  skillful  in  exploiting 
the  baser  elements  of  popular  emotionality,  have  come 
back  to  the  French  formula  and  are  explaining  the  lack  of 
success  in  the  matter  of  naval  disarmament  by  the  state- 
ment that  the  American  delegation  was  loaded  against 
its  own  program.  In  fact,  it  says  that  an  American  be- 
trayed his  own  side. 

This  is  all  very  wrong.  We  do  not  believe  for  a  moment 
that  anything  like  that  occurred.  Americans  do  not  be- 
tray their  own  people  and  it  is  a  disgrace  to  say  that  they 
do  so.  We  are  sure  that  every  man  who  went  to  that  con- 
ference behaved  with  all  the  care  and  thought  for  his  own 
nation  possible.  To  think  otherwise  is  to  doubt  the  reality 
of  patriotism  and  we  do  not  dare  to  do  that.  An  article' 
which  makes  such  accusations  does  harm  to  the  cause  of 
true  Americanism. 


The  Power  Obsession 

There  is  a  great  hubbub  about  the  power  which  is  pre- 
sumably to  belong  to  the  city  upon  the  definite  completion 
of  the  much  discussed  Hetch-Hetchy  project.  And,  to  add 
to  the  confusion,  there  is  quite  a  body  of  people  of  the 
extra  vociferous  variety  who  are  now  clamoring  for  the 
immediate  completion  of  the  proposed  power  line  frorr 
Newark  to  San  Francisco.  This  would  cost  $2,000,000 
the  money  going  to  build  the  power  line.  But  what  wouk 
be  done  with  the  power  when  they  got  it  to  the  end  o: 
the  line? 

It  has  been  pointed  out  that  a  distributing  system  couk 
not  be  installed  without  spending  $15,000,000  more,  am 
it  is  obviously  impossible  to  think  about  that  at  present 
But,  the  question  must  be  rubbed  into  the  minds  of  th 
noisy  ones,  what  will  be  done  with  the  power  coming  infc 
the  city  via  the  new  line  from  Newark,  when  it  has  bee: 
constructed? 

That  question  cannot  receive  a  satisfactory  answer  a 
present  because  none  of  the  means  for  making  use  of  th 
power  are  at  hand  or  likely  to  be  so  for  some  time  to  comi 
In  the  meantime,  the  power  which  is  now  being  sold  b 
the  city  and  which  if  not  sold  would  be  earning  nothinj 
would  be  wasted.  This  does  not  appear  to  be  a  goo 
policy,  but  when  has  good  policy  anything  to  do  with  th 
clamor  of  the  noisy  ones?  They  would  rather  deprive  th 
city  of  the  revenue  now  derived  from  the  sale  of  powe 
than  that  the  matter  should  proceed  quietly  and  decent!  | 
to  its  ultimate  completion. 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Local  News  of  the  Week  at  A  Glance 

For  Those  Away  From  Home 


All  committees  working  for  the  success  of  the  Pacific 
Trade  and  Travel  Exposition,  scheduled  for  Nov.  11  to 
!0,  sent  in  their  reports  last  Monday  noon,  the  occasion 
)eing  the  luncheon  of  the  Foreign  Trade  Club  of  Califor- 
lia  at  the  rooms  of  the  Commercial  Club. 


Approximately  850  ferry  boat  employes  in  the  bay  dis- 
rict  were  awarded  increases  averaging  $10  per  month  in 
i  decision  handed  down  this  week  by  the  board  of  arbi- 
;ration  affecting  workers  for  the  Santa  Fe,  Southern 
'acific  and  Western  Pacific  railroads. 


Presidio  will  be  stocked  with  quail,  golden  pheasants 
nd  other  semi-wild  birds  in  the  near  future,  according 
;o  Col.  Frank  C.  Bolles,  commanding  officer  of  the  post. 
lans  are  being  made  to  create  a  sanctuary  in  the  military 
•eservation  for  wild  and  semi-wild  birds.  This  is  an  inter- 
ring and  most  worthy  project. 


Lieut.  Jack  Frye,  pilot  for  the  Aero  Corporation  of 

alifornia,  landed  at  his  home  field  in  Los  Angeles,  from 

>few  York,  Oct.  30,  in  one  of  the  latest  Fokker  airplanes, 

single-motored  dual  control  cabin  plane.  The  flight  was 
nade  in  thirty-one  flying  hours.  The  plane  will  probably 
>e  used  on  the  air  mail  route  between  Los  Angeles  and 
'ort  Worth,  Texas. 


R.  R.  Cannington  and  T.  D.  Doyle,  two  Australian  en- 
gineers, who  are  studying  railroad  methods  in  the  United 
States,  have  stated  that  in  their  opinion,  American  pros- 
)erity  and  development  are  due  in  large  part  to  the 
ifficiency  and  scope  of  its  railway  facilities.  The  two 
ingineers  sailed  from  this  port  for  Australia  last  Wednes- 
lay. 


California  wives  who  are  employed  in  the  businesses 
onducted  by  their  husbands  are  entitled  to  make  a  sep- 
irate  income  tax  return  of  their  salaries,  according  to  a 
•uling  made  by  the  Board  of  Tax  Appeals  at  Washington. 
This  decision  was  created  in  the  case  of  Mrs.  Delia  B. 
Salomon,  whose  husband,  Leon  Salomon,  is  a  San  Fran- 
■isco  merchant.  She  stated  that  she  earned  her  salary 
ind  should  be  permitted  to  make  a  separate  return. 


The  Department  of  Public  Instruction  has  announced 
;he  annual  session  of  San  Francisco  City  and  County 
Teachers'  Institute,  to  be  held  here  the  week  of  December 
9th.  In  the  bulletin,  the  Department  of  Public  Instruc- 
ion  cited  Armistice  Day,  November  11,  and  urged  chil- 
Iren  of  the  public  schools  to  participate  in  the  program 
king  arranged  by  the  citizens'  committee,  headed  by 
fesse  C.  Colman. 


The  head  of  the  traffic  bureau  of  the  San  Francisco 
Mice  Department.  Capt.  Henry  P.  Gleeson.  passed  away 
ast  Sunday  morning;  death  resulting  from  a  heart 
miction.  Capt.  Gleeson  was  preparing  to  go  to  his  office 
ifter  a  brief  vacation,  when  the  end  came.  Gleeson  ad- 
fcnced  to  the  head  of  the  traffic  department,  from  the 
auks  when  he  first  served  in  this  department  as  patrol- 
nan  in  the  year  1888.  He  was  a  splendid  looking  man. 
most  faithful  to  his  duties,  cordial  and  very  much  be- 
oved.  and  San  Francisco  suffers  a  great  loss  in  his  pass- 
ng. 


San  Francisco  was  the  wettest  place  in  California,  last 
Sunday,  when  .87  of  an  inch  of  rain  fell  in  the  twenty- 
four  hours  ending  at  5  o'clock  in  the  afternoon. 


The  grape  car  plan,  designed  to  assure  grape  growers 
sufficient  cars  for  the  transportation  of  their  crop  at  the 
proper  time,  has  given  complete  satisfaction,  so  it  was 
announced  Wednesday  at  a  meeting  of  representatives  of 
the  American  Railway  Association. 


Another  great  bank  building  which  will  contain  perhaps 
the  biggest  and  most  ornate  banking  room  on  the  Coast, 
is  being  fitted  up  for  the  Bank  of  Italy  on  the  southwest 
corner  of  Montgomery  and  California  streets,  and  is  ex- 
pected to  be  ready  for  occupancy  December  15th. 


Prince  William  of  Sweden  will  be  a  visitor  in  San  Fran- 
cisco Sunday  and  Monday.  He  has  requested  that  no 
public  reception  be  given,  and  these  wishes  are  to  be  re- 
spected. Sunday  evening  the  International  Organization 
of  Poets,  Editors  and  Novelists  will  give  the  Prince  a 
reception  at  Hotel  Mark  Hopkins  and  Monday  he  will  be 
a  guest  at  luncheon  at  the  Bohemian  Club. 


In  the  pink  of  condition,  far  different  from  that  of  her 
return  last  year,  Miss  Helen  Wills  stepped  off  the  Pacific 
Limited  at  Berkeley  early  this  week,  saying  it  was  the 
most  enjoyable  trip  she  had  had.  Miss  Wills  captured  the 
greatly  coveted  all-English  championship  at  Wimbledon 
from  a  field  of  the  best  amateur  women  players  in  the 
world. 


Captain  Frederick  Giles  expressed  in  a  speech  given 
Wednesday  night  at  a  meeting  of  the  National  Aero- 
nautical Society,  that  transoceanic  flying,  except  in  planes 
properly  equipped  for  alighting  on  water,  should  be 
stopped  immediately.  Captain  Giles,  who  is  arranging 
for  a  flight  from  here  to  Australia,  was  the  guest  of 
honor  at  the  meeting.  He  is  a  former  member  of  the 
British  Royal  Air  Service. 


Last  Monday  evening  was  the  opening  night  of  the  Far 
Western  boxing  championships,  taking  place  at  the 
Golden  Gate  arena.  Members  of  the  Hollywood  Athletic 
Club  and  the  Olympic  Club  took  the  most  prominent  part 
in  the  boxing  championships.  Milo  Mallory,  Olympic  Club 
boxer  and  wearer  of  the  national  amateur  heavyweight 
crown,  was  knocked  out  cold  in  his  first  appearance.  Tom 
Elliott,  a  comparatively  unknown  from  the  Hollywood 
Athletic  Club,  put  the  champion  to  sleep  in  the  second 
round. 


Next  Monday  will  see  a  group  of  eager  young  singers 
from  all  parts  of  Northern  California  in  San  Francisco, 
for  the  state  radio  contest.  From  all  walks  of  life  they 
have  been  chosen,  as  follows:  Miss  Marie  Wolf,  from 
Redding:  Miss  Doris  Colleen  Kelley.  Roseville:  Herbert 
Miller.  San  Jose:  Miss  Mildred  Ward,  from  Pa- 
Miss  Florence  Bennallack.  Grass  Valley:  Miss  Margaret 
Simpson.  Fresno:  Clifton  Adcock.  Salinas:  all  of  these, 
together  with  the  thirty  or  more  contestants  from  other 
parts  of  the  State,  will  be  tried  out.  to  find  out  and  bring 
forth  genuine  talent  for  KPO. 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


Bridal  Days 

With  the  nearer  approach  to  Christ- 
mas holidays,  and  the  winter  border- 
months,  wedding  bells  ring  right  mer- 
rily. 

Such  a  lot  of  lovely  weddings ! 

Brides  ever  have  been  lovely,  of 
course,  but  this  season  they  are  just 
more  glorious  and  attractive  than 
ever! 

Home  weddings,  church  weddings, 
hotel  ceremonies,  each,  in  turn,  with 
settings  enhancing  the  beauty  of  the 
bridal  party;  each,  in  turn,  the  cen- 
ter of  interest — to  "hearts  that  beat 


McLaughlin-Doolittle 

A  wedding  which  united  two  well 
known  families  took  place  Wednes- 
day, October  12,  when  Miss  Jean  Mc- 
Laughlin became  the  bride  of  Mr. 
Jefferson  Jennings  Doolittle  at  the 
home  of  the  bride's  mother,  Mrs.  Al- 
fred McLaughlin  on  Clay  street. 

Miss  Adrienne  Sharp,  cousin  of  the 
bride,  was  maid  of  honor  and  the  only 
attendant,  Mr.  George  Nixon,  was 
best  man. 

The  groom  is  the  son  of  Mrs.  G.  J. 
Barker  and  the  late  Jefferson  E.  Doo- 
little. The  wedding,  though  simple, 
was  a  most  charming  one  and  the 
bride  was  "a  dream"  in  her  wedding 
gown. 


Church  Wedding 

An  elegant  church  wedding  took 
place  at  St.  Luke's  Church,  Tuesday, 
October  4,  when  Miss  Doris  Harrigan, 
daughter  of  Mr.  and  Mrs.  A.  L.  Har- 
rigan, became  the  bride  of  Mr.  John 
Douglas  Morse,  son  of  Mr.  and  Mrs. 
Charles  Percy  Morse. 

Miss  Betsy  Harrigan  was  maid  of 
honor  at  her  sister's  wedding  and  the 
bridesmaids  were  Misses  Mariona 
Smith  and   Hannah   Barrett.    Little 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Const    Hiehway,    Half-Way    Between 
San    Francisco  and    Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or   write    for   reservations  on   your 
next  trip  sorth 


By  Antoinette  Arnold 

Mary  Jane  Smith  and  Helen  Elizabeth 
Schroeder  were  flower  girls. 

Mr.  Grant  Morse  was  best  man  and 
the  ushers  were  Bruce  Cruickshank, 
Robert     Frederick,     Morse     Frazier, 

Benning  Cook. 

*     *     * 

Miss  Fay  Engaged 

Miss  Phyllis  Fay,  the  charming 
daughter  of  Mr.  and  Mrs.  Philip  J. 
Fay,  announced  her  engagement  at  a 
luncheon  given  at  the  Olympic  Coun- 
try Club,  Lakeside,  to  Mr.  Arthur 
Stevenson,  son  of  Mr.  and  Mrs.  Wil- 
liam M.  Stevenson. 

Novelty,  so  rare  these  days  in  the 
way  of  clever  engagement  announce- 
ments, certainly  distinguished  this 
lovely  affair,  and  the  bride-to-be,  al- 
ways decidedly  original,  has  been  the 
recipient  of  praise  as  well  as  happy 
felicitations. 

Towards  the  close  of  the  luncheon, 
while  every  guest  was  on  the  qui  vive 
for  something  to  happen,  two  news- 
boys rushed  into  the  luncheon  room 
lustily  crying:  "Extra." 

They  then  gave  miniature  news- 
papers to  the  guests.  The  newspapers 
carried  big  headlines  which  read: 
"Fay-Stevenson — Big  Merger —  Dia- 
mond Found  on  Fay  Territory." 

The  excitement  over  the  "news" 
started  everyone  talking  at  once  as 
each  one  read  the  interesting  be- 
trothal, while  the  bride-elect  seemed 
to  thoroughly  enjoy  the  surprise  con- 
tained in  the  "extra." 

The  luncheon  was  a  beautiful  af- 
fair in  all  of  its  appointments,  table 
decorations,  favors  and  entertainment 
plan  being  the  very  last  word  in 
smartness  and  charm. 
=&     *     * 

Gold  Terrace  Room 
Scene  of  Tea-Dansant 

Miss  Caroline  Lindhart  Beedy  was 
the  charming  hostess  at  the  first  for- 
mal tea-dansant  given  in  the  new  Gold 
Terrace  room  at  the  Fairmont  Hotel 
on  Friday  afternoon,  October  the 
twenty-eighth.  T,he  decorations  were 
in  harmony  with  the  gold  and  black 
of  the  room,  which  has  as  its  motif 
the  old  classical  French  salon.  Tea 
was  served  from  a  buffet  table  beau- 
tifully decorated  with  autumn 
blooms  in  urns  of  ornate  design. 

Author  Greets  Friends 

After  an  illness  of  many  months, 


Mrs.  William  Beckman,  author  of 
seven  books  on  world  travels  and  phil- 
osophy, was  hostess  to  a  group  of 
friends  last  Saturday  night,  at  the 
Stewart  Hotel  where  she  makes  her 
home. 

Mrs.  Beckman  sat  at  a  prettily  dec- 
orated table  during  a  dinner  which 
she  designated  as  a  "Thanksgiving" 
event  and  greeted,  in  gracious  and 
well  chosen  words,  her  guests  of  the 
evening.  Tributes  to  the  brilliant 
author  and  philosopher  were  intro- 
duced, in  an  original  way,  by  her  rela- 
tives and  intimate  friends. 

Mrs.  Beckman  has  recovered  from 
months  of  illness,  and  now  that  she 
is  up  and  among  her  many  friends 
she  really  seems  stronger  and  better 
than  ever.  That  is  why,  perhaps,  her 
lovely  dinner  party  was  in  reality  a 
"thanksgiving-event." 


Reception  Precedes 
Lovely  Luncheon 

A  reception  of  cordiality — the  kind 
which  always  prevails  at  the  Bertola 
Assembly,  was  held  in  the  Empire 
room  and  ante  room  at  the  Fairmont 
Hotel  last  Saturday,  with  Miss  Adri- 
enne Thompson  heading  the  line.  She 
was  assisted  by  a  group  of  leading 
members  who  just  made  every  one 
"feel-at-home." 

The  hospitable  receiving  line  in- 
cluded Mrs.  Jennie  Greene,  Mrs.  Em- 
ma Gummer  O'Donnell,  Mrs.  Mary 
Growney,  Mrs.  Joseph  Whelan,  Mrs. 
Genevieve  Watson  Baker,  Mrs.  N. 
Lawrence  Nelson,  Mrs.  John  Boege, 
Mrs.  John  W.  Smith,  Mrs.  Margaret 
Grote  Hill,  Mrs.  S.  I.  Simmons,  Mrs. 
E.  J.  Barton,  Mrs.  Otis  Neibel,  Dr. 
Marianna  Bertola,  Mrs.  K.  Breen. 


Bertola  Assembly 

The  Bertola  Assembly  of  California 
Women  of  which  Miss  Adrienne 
Thompson  is  the  efficient  president 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    Bl.ETHEN.    Proprietor 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


gave  a  distinctive  luncheon  last  Sat- 
urday in  the  gold  ballroom  of  the 
Fairmont  Hotel,  honoring  as  special 
guests  Mrs.  Mae  Himes-Noonan, 
grand  president  of  Native  Daughters 
of  the  Golden  West  and  Miss  Lillian 
Troy,  grand  organist,  N.  D.  G.  W. 

Judge  Charles  Thompson,  grand 
president  of  the  Native  Sons,  was  an 
honor  guest  at  this  memorable  affair 
and  he  certainly  honored  the  women 
by  being  present  at  their  handsome 
luncheon — usually  attended  exclusive- 
ly by  women. 

A  long  table,  artistically  decorated 
with  flowers  of  the  Autumn  season 
with  some  Hallowe'en  favors  of  bril- 
liant yellows  adding  color,  was 
stretched  the  entire  north  end  of  the 
Fairmont  ballroom.  At  this  table  sat 
many  honor  guests  with  the  gracious 
president,  Miss  Thompson,  and  the 
chairman  of  the  day,  Mrs.  Emma 
Gummer  O'Donnell,  a  past  president 
of  the  club. 


Dr.  Bertola  Honored. 

Dr.  Mariana  Bertola,  past  president 
of  the  California  State  Federation  of 
Women's  Clubs,  was  honor  guest  at 
the  assembly  luncheon  as  it  was  she 
who  inspired  the  organization  which 
now  bears  her  illustrious  name. 

Mrs.  E.  J.  Butterfield,  president  of 
the  San  Francisco  City  and  County 
Federation  of  Women's  Clubs,  whose 
administrative  work  is  interesting 
women  throughout  the  entire  nation, 
was  a  special  guest.  Mrs.  Butterfield 
has  recently  returned  from  a  tour  of 
the  nation  in  company  with  her  hus- 
band. 

Presidents  of  other  dubs  were 
complimented  guests  on  this  anni- 
versary affair.  Mrs.  N.  Lawrence 
Nelson,  past  president  of  the  as- 
sembly and  of  the  Pacific  Coast  Wom- 
en's Press  Association  sal  at  the 
honor  table  and  was  the  recipient  of 
many  congratulations  0  v  e  r  her 
charming  poem,  "San  Francisco,"  one 
of  the  splendid  program  numbers  of 
this  luncheon. 


Golden  Jubilee  Reception 

A  brilliant   reception   of   universal 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.  Garage.   Class  A  steel 
frame  building. 

irttr"  has  thr  riteancr  tj  a  mansion  scith 
all  nMMMU  of  an  apartment   kstts' 

PARK     lam:     uwrtments 

11M  Satramrnto  Stmt 
Diu*t»ll]r   Arroia   trom    Holrl    Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House  for   a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


interest  will  be  held  at  the  Palace 
Hotel  on  the  evening  of  Wednesday, 
November  9,  when  the  Golden  Jubilee 
of  Rev.  Richard  A.  Gleeson  S.  J.  will 
be  fittingly  and  appropriately  ob- 
served. 

Mrs.  Eustace  Cullinan,  Mrs.  Frank 
Silva,  Mrs.  R.  E.  White,  Miss  Nancy 
Buckley,  Mrs.  Edward  J.  Kiel,  Mrs. 
A.  E.  Mackin,  Miss  Jessie  G.  Inglis, 
Mrs.  Margaret  Lynch,  Mrs.  Elizabeth 
McFadden,  Mrs.  Lillian  Graham,  Mrs. 
N.  Lenfeld,  Mrs.  John  M.  Craig,  Miss 
Laura  Brenham,  Mrs.  W.  S.  Millerick, 
are  on  the  reception  committee 
headed  by  Stanislaus  A.  Riley,  A.  J. 
Theis,  Halsey  Manwaring,  Plinio 
Campana. 


The  Grand  Chapter  of  California. 
Order  of  Eastern  Star,  at  its  closing 
session  on  October  21st,  selected  Sac- 
ramento as  the  convention  city  for 
1928.  The  convention  was  held  in  the 
Casino  auditorium,  with  headquarters 
at  the  Casa  del  Rev  Hotel.  Mrs.  Hazel 
Marsh  Piper,  junior  past  worthy 
grand  matron  of  Santa  Cruz,  pro- 
nounced the  convention  as  one  of  the 
most  successful. 

Newly  elected  officers  are:  Grand 
matron.  Mrs.  Gladys  Fitch  Pierce. 
Santa  Barbara:  worthy  grand  patron. 
Henry  Pernan.  Sacramento;  associate 
grand  matron.  Mrs.  Pauline  Ada 
Haliso.  Lodi :  associate  grand  patron. 
Bert  Richard  Holloway.  Van  Xtiys: 
grand  secretary.  Mrs.  Kate  Josephine 
Willats.  San  Francisco;  grand  treas- 
urer. Mrs.  Mattie  Chorette.  Los  An- 
celes.  and  grand  conductress.  Mrs. 
Willa  Jane  Hellwig.  Alvarado. 

The  Casa  del  Rev  and  Casino  pro- 
vided speed  boat  rides  and  free  swims 
to  over  1600  of  the  delegates,  and 
with  the  co-operation  of  the  local 
chamber  of  commerce,  automobiles 
were  provided  to  take  the  delega" 
the  Big  Trees. 


Prominent  Visitor 

The  Hon.  Cora  Woodbridge,  as- 
semblywoman of  the  State  Legisla- 
ture, was  a  guest  at  luncheon  last 
Sunday  at  the  Fairmont  Hotel  during 
her  visit  to  this  city  with  relatives. 

Mrs.  Woodbridge,  wife  of  Dr.  Brad- 
ford Woodbridge,  mayor  of  Roseville, 
has  been  visiting  her  daughter,  Anna 
Young  (Mrs.  L.  Foster  Young)  prima 
donna  of  the  San  Francisco  Opera 
Company,  at  her  home  on  Fifth  ave- 
nue. 

*  *     * 

After  Big  Game 

Mr.  and  Mrs.  Paul  Fay  have  in- 
vited a  number  of  their  friends  from 
town  and  down  the  peninsula  to  a 
buffet  supper  to  be  given  in  Woodside 
on  Saturday,  November  19,  following 
the  football  game  between  Stanford 
and  the  University  of  California. 

The  Fays  are  spending  this  winter 
at  their  country  place  in  Woodside 
and  their  daughters,  Miss  Molly  and 
Miss  Jean  Fay,  are  attending  the 
Sacred  Heart  Convent  in  Menlo  Park. 

Among  the  many  other  parties  to 
be  given  down  the  peninsula  after  the 
big  game  is  the  dinner  dance  at  the 
Menlo  Country  Club.  A  large  number 
of  members  and  their  friends  will 
meet  there  for  the  event. 

*  *     * 

Mr.  Edward  Vere  Saunders  was 
host  at  a  dinner  party  on  Wednesday 
evening  given  in  honor  of  Mr.  A.  L. 
Zeitung  of  New  York  who  were  visit- 
ing San  Francisco  and  other  points  of 
interest  on  the  coast.  The  Empire 
room  at  the  Fairmont  Hotel,  where 
Mr.  Saunders  makes  his  home,  was 
the  setting  for  the  affair,  and  the 
guests  were  seated  at  a  table  having 
a  cover  of  delicate  green  metal  cloth. 
Del  Robia  pots  of  handsome  and 
unique  design  were  filled  with  roses, 
small  chrysanthemums  and  pom  poms 
shading  from  pale  yellow  to  russet 
with  a  dash  of  deep  red  in  the  blooms. 
Tall  groom  tapers  in  candlesticks  of 
matching  design  added  to  the  attrac- 
tiveness of  the  motif,  and  Del  Robia 
pots  filled  with  gardenias  held  the 
place  cards  and  were  given  as  fav- 
ors.   The  gold  service  was  used. 

e  you  pay  no  more  £ 


BESTFLOWHg 


"Thelfctoe  <f&  TKousaad  Gardens' 
224-226  Grant  Are,  Sutler 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


^/ISURE'SWlND 


OBEY    NO   WAND  BUI  PLEASURES 

lorn  Moore. 


Vitaphone  Scores  Successful 
Local  Premiere — Embassy  Theater 

San  Francisco  has  had  a  long-de- 
sired chance  to  watch  the  synchroni- 
zation of  music,  voice  and  sound  with 
the  action  of  the  motion  pictures  by 
means  of  the  Vitaphone. 

This  wonderful  invention,  adjudged 
the  most  important  in  the  motion 
picture  industry,  had  its  local  intro- 
duction, or  premiere,  last  Thursday 
night  at  the  new  Embassy  Theater, 
where  the  Warner  Brothers'  talking 
movies,  the  Vitaphone,  attracted 
prominent  people  from  various  parts 
of  the  state. 

Warner  Brothers'  Vitaphone  pre- 
sents operatic  artists,  one  of  the  larg- 
est orchestras  in  the  world  and  many 
famous  stage  actors  and  vaudeville 
people. 

Giovanni  Martinelli,  leading  dra- 
matic tenor  of  the  Metropolitan  Opera 
Company  headed  the  opening  pro- 
gram at  the  Embassy  theater  in  San 
Francisco.  Martinelli's  recent  appear- 
ance during  the  opera  season  here, 
added  interest  to  his  part  in  the  in- 
itial presentation  of  the  Vitaphone  in 
this  city. 

#  *  # 

Vitaphone  Features 

Vitaphone  features  on  the  evening 
program  at  the  Embassy  theater,  se- 
lected to  demonstrate  various  instru- 
ments, voices  and  effects  through  this 
new  miracle  of  the  motion  pictures 
that  sing,  talk,  laugh  or  play,  includ- 
ed Vincent  Lopez  and  his  orchestra, 
favorite  of  New  York's  night  clubs 
and  radio  audiences,  in  a  scene  of 
merrymakers. 

Vitaphone  Symphony  Orchestra 
which  provides  a  synchronized  musi- 
cal score  for  the  Warner  Brothers' 
picture:  "When  a  Man  Loves,"  star- 
ring the  famous  John  Barrymore  and 
Dolores  Costello  on  the  screen,  gave 
the  spectators  and  auditors  visions  of 
the  progress  of  motion  pictures.  This 
picture,  an  adaptation  of  Abbe  Pre- 
vost's  immortal  classic,  "Manon  Les- 
caut"  is  certainly  a  masterpiece  with 
the  Vitaphone. 

Herman  Heller,  a  native  of  San 
Francisco,  formerly  of  the  Palace 
Hotel  and  California  Theater  orches- 
tra, is  music  director  at  the  Vita- 
phone studios  and  conducts  the  or- 
chestra. 


By  Josephine  Young 

Other  features  also  presented  on 
the  opening  program  at  the  Embassy 
theater  with  the  Vitaphone  included 
the  Four  Aristocrats,  an  instrumental 
quartet,  combining  steel  guitar,  uke- 
lele  and  piano. 

*  *     * 

Many  Stars 

Many  stars  of  opera,  musical  com- 
edy, vaudeville  and  the  legitimate 
stage  will  be  seen  and  heard  at  the 
Embassy  theater  through  the  medium 
of  the  Vitaphone. 

In  addition  to  Giovanni  Martinelli, 
dramatic  tenor,  the  artists  include, 
Mary  Lewis,  brilliant  soprano  of  the 
Metropolitan  Opera  Company,  New 
York;  Mischa  Elman,  celebrated  con- 
cert violinist ;  Harold  Bauer,  famed 
pianist;  Anna  Case,  soprano  in  "A 
Spanish  Fiesta,"  assisted  by  Can- 
sinos,  Spanish  dancers  and  the  Metro- 
politan Opera  chorus. 

Elsie  Janis  in  a  vaudeville  act; 
Willie  and  Eugene  Howard  in  a 
sketch,  "Between  the  Acts  of  Opera," 
George  Jessel,  in  a  comedy  mono- 
logue and  Al  Jolson  singing  some  of 
his  famous  songs  are  just  a  few  of 
the  attractions  which  will  be  features 
the  Embassy  theater  will  present 
through  the  Warner  Brothers'  mar- 
velous Vitaphone. 

*  *     * 

Columbia 

"Just  Life,"  with  Marjorie  Ram- 
beau,  the  star,  was  presented  last 
week  only  at  the  Columbia  theater 
and  will  be  followed  by  "Daddy's 
Gone  a  Hunting,"  Zoe  Akin's  drama. 

Herbert  Hayes,  Dorothy  Desmond, 
Elizabeth  Wilbur,  Ben  Taggart, 
Thelma  Barnet,  Zeffie  Tilbury,  Ber- 
nice  Berwin,  and  Allen  Vincent,  the 
last  of  whom  handles  a  comedy  part, 
with  consummate  understanding.  Ed- 
gar Iverson  and  Irving  Kennedy  were 
other  players. 

Curran 

Have  YOU  been  to  the  Curran  to 
see  "My  Maryland"? 

Don't  miss  it.  For  you  will  get  the 
best  kind  of  mental  and  stimulating 
refreshment  that  you  have  known  for 
many  a  day. 

"My  Maryland"  is  an  operetta,  or 
as  the  program  puts  it,  "a  musical 
romance." 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"Pies."  Henry  Duffy  presents  the  John  Golden 
comedy  starrinc  May  Buckley  and  E.iurson 
Treacy. 

Columbia,  Eddy  nr.  Powell 

"Just  Life."  Marjorie  Ramheau.  Play  of  mod- 
ern   America. 

Curran,  Geary  nr.  Mason 

"My  Maryland."  musical  romance  based  on 
story  of  "Barbara  Freitchie." 

Lurie,  Geary  nr.  Mason 

"The  Great  Necker,"  starring  Taylor  Holmes 
with    Nat    Carr. 

President,  McAllister  nr.  Market 

"Why  Men  Leave  Home."  Leneta  Lane  star. 
Newcomers    in    play. 

Community  Playhouse, 
"The  Players'  Guild" 

The  Players'  Guild.  "Rollo's  Wild  Oats." 
Reginald  Travers  directing:. 

*        *        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Al  Shean,  comedy  team  of  Gallagher  and 
Shean,  with  Lynn  Canter.  Jessie  Maker  and 
William  Redford.  Clifford  and  Marion,  comedy, 
"Amateur  Nighl  in  London":  and  Pepita 
Grandos,    easterlies. 

Orpheum,  O'Farrell  nr.  Powell 

Ned  Wayburn's  Variety  Show;  Fred  Hughes. 
WelBh  tenor;  Four  Ortons.  "At  the  Circus"; 
Charles  Irwin;  Steve  Fred  and  Johnny  Palace. 
holdovers. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures 

Wigwam,  Mission  nr.  22nd 

Change  of  policy — legitimate  drama.  "The  Cat 
and  the  Canary,"   Dudley  Ayres.  Oreta    Porter. 


ON  THE   SCREEN 

DOWN   TOWN 

California,  Market  St.  at  4th 

"The  Garden  of  Allah,"  based  on  Robert 
Hichens'  novel.  William  Boyd.  Mary  Astor 
stars.    Gino  Sevcri.   leader  of  orchestra. 

Cameo,  Market  opp.  Fifth  street 

Latest  pictures — changes  twice  a  week — clear 
good   screen. 

Casino,  Ellis  at  Mason 

Double    hills    with    feature    pictures    and    n 

stars.  Changes  of  pictures  practically  ever; 
day. 

Embassy,   Market   St.,  near  Seventh 
(Formerly  Rivoli) 

"Vitaphone."  giving  voice  to  motion  picture; 
John  Barrymore  in  "When  a  Man  Lovw 
Warner   Brothers  production. 

Granada,  Market  at  Jones 

"The  City  Gone  Wild."  Thomas  Meighan.  slat 
Elaborate    stage    presentation. 

Imperial,  Market  St.  op.  Jones 

"The  Covered  Waeon."  Ernest  Torrence.  Loi 
Wilson. 

St.  Francis.  Market  bet.  5th-6th. 


'ilif 


Itt 


"Les  Miserahles,' 
production. 


European   players:  elaborat 


Warfield,  Market  at  Taylor 

"A  Man's  Past,"  Conrad  Veidt.  Europea 
star.  "Peacock  Ideas,"  stage  show.  Al  Lyon! 
new    director. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Tom  Mix  in  "The  Canyon  of  Light."  and  "Tr 
Rejuvenation  of  Aunt  Mary,"  Sat.,  double  bit 
"Slaves  of  Beauty."  Sun.  "Cradle  Snatcheta, 
Mon..  Tues..  Wed.  "The  Stolen  Bride."  Thur 
and    Fri. 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


It  is  made  from  the  Donnelly  Clyde 
Fitch  play,  "Barbara  Frietchie."  The 
Shuberts  have  sent  a  handsome  pro- 
duction out  here  to  us,  with  new  cos- 
tumes, a  large  company  and  a  splen- 
did piece — all  told. 

*  *     * 

Orpheum 

Ned  Wayburn's  Variety  Show  will 
be  the  big  headline  offering  at  the  Or- 
pheum theatre  for  the  week  begin- 
ning this  Saturday  matinee.  This 
show  will  consist  of  feature  acts  with 
twenty  scenes  and  Ned  Wayburn's 
proteges.  The  lyrics  are  by  Robert 
Ware  while  the  music  is  by  Eugene  F. 
Ford. 

On  this  program  will  be  Al  and 
Fannie  Stedman,  a  team  of  vaudeville 
favorites  in  "Pianocapers" ;  Charles 
Irwin,  popular  Broadway  musical 
comedy  star,  offering  his  own  act ; 
The  Four  Ortons,  a  quartette  of  clever 
funsters  in  "At  the  Circus" ;  Fred 
Hughes,  the  Welsh  tenor  in  a  program 
of  songs ;  Mary  Horan  and  company 
in  "A  Cameo  Revue;  and  Ned  Way- 
burn's Minstrel  misses. 

Steve  Freda  and  Johnny  Palace, 
popular  Italian  comedians,  in  "Bartch- 
a-Kalloop,"  will  remain  over  for  a 
second  week.  In  addition  to  these  will 
be  other  big  features  to  round  out  a 
big  show  for  the  Orpheum  circuit's 
40th  anniversary  year. 

*  *     * 

California 

"The  Garden  of  Allah,"  will  be  the 
attraction  on  the  California  screen 
starting  Friday. 

Always  known  as  one  of  the  most 
fiery  of  romance  novels,  it  comes 
equally  romanticized  by  Rex  Ingram. 
The  director  took  an  entire  company 
to  Algiers  in  order  to  film  the  story 
on  the  exact  locale  of  Robert  Hitch- 
ens'  book. 

Alice  Terry  has  the  leading  role. 
while  the  part  of  the  monk  is  essayed 
by  Ivan  Petrovitch,  one  <>f  the  best 
known  Continental  actors. 

*  *     * 

Granada 

The  Granada  theatre  has  booked 
[The  City  Gone  Wild"  as  its  next  at- 
traction for  the  screen.  After  the  re- 
cent showing  of  "Underworld,"  a  gen- 
Ira]  interest  developed  in  plays  deal- 
ing with  the  underside  of  big  city 
life. 

Fred  Kohler,  who  was  in  "Under- 
world," with  Kmil  Jannings  in  "The 
Way  ei'  All  Flesh,"  lias,  perhaps,  the 
flashiest  part.  Others  are  Louise 
Brooks,  Marietta  Millner  and  Thomas 

Ifeighan. 

*  *     * 

Imperial 

"The  Covered   Wagon,"  now   four 
years  old.  will  be  upon  the  Imperial 
n  Saturday  for  its  third  appear- 
ance at   a  leading  downtown  theater. 


This  epic  of  Empire's  relentless 
march  to  the  West,  seems  to  have 

taken  on  a  charm  of  immortality. 

*     *     * 

St.  Francis 

"Les  Miserables,"  the  Victor  Hugo 
classic  had  its  premier  ait  the  St. 
Francis  theater  Saturday. 

The  immortal  story  of  Jean  Val- 
.jean's  struggles  and  noble  philosophy, 
has  adapted  itself  well  to  screen  re- 
production. Filmed  in  France,  many 
of  the  best  names  in  the  French 
theater  are  seen  in  the  picture.  The 
story  selects  dramatic  incidents  in 
the  novel,  always  preserving  the  main 
theme,  the  regeneration  of  humanity 
through  the  influence  of  man. 
President  *     *     * 

"Why  Men  Leave  Home,"  Avery 
Hopwood's  laugh  riot,  will  be  pro- 
duced at  the  President  at  the  matinee 
Sunday.  It  is  expected  to  prove  the 
biggest  success  of  the  year  at  the 
McAllister  street  theater. 

San  Franciscans  will  not  forget 
"The  Best  People,"  which  proved  so 
popular  here.  "Why  Men  Leave 
Home"  is  said  to  be  in  the  same  line. 
It  is  a  story  about  neglected  hus- 
bands. It  shows  the  poor  fellows  pin- 
ing for  attention.  One  hopeless,  long 
suffering  wretch  is  so  bitter  over  his 
wife's  indifference  to  her  home  duties 
that  he  declares:  "If  Nina  ever  had  a 
child  it  would  have  to  be  born  at  a 
house  party  or  on  an  ocean  liner." 
Alcazar  *     *     * 

"Pigs"  begins  its  seventh  week  at 
the  Alcazar  Sunday  afternoon. 
Golden  Gate     *     *     * 

Al  Shean,  of  the  comedy  team  of 
Gallagher  and  Shean.  with  Miss  Lynn 
Canter,  prima  donna  of  the  "Green- 
wich Village  Follies,"  comes  to  the 
Golden  Gate  next  week  as  the  head- 
line attraction.  Gallagher  and  Shean 
were  forced  to  dissolve  their  partner- 
ship of  long  standing  due  to  the  ill— 
ness  of  the  former,  and  it  was  with 
difficulty  that  Al  Shean  finally  found 
a  suitable  person  to  replace  him.  In 
Miss  Canter.  Shean  has  acquired  an 
able  partner  and  comedienne.  They 
offer  a  skit.  "Business  is  Busin 
written  by  that  past  master  of  sketch 
Writers,  William  K.  Wells. 

Jessie  Maker  and  William  Redford 
have  enlarged  their  act  this  season 
to  include  a  company  o{  five  in  "High 
Lights." 

Clifford  and  Marion  have  an  act 
called  "Just  Dumb." 

"Amateur  N'ite  in  London"  is  the 
name  of  a  novelty.  The  audiem 
taken  to  London.  England,  and  - 
ed  in  a  cheap  music  hall  of  the  White 
Chapel  district  to  see  an  "Amateur 
Nite"  being  held.  Pepita  Granados. 
plaver  of  the  castenets.  and  Harry 
Holbrook,  baritone,  are  also  on  the 
bill. 


An 
electric  heater 

for 
quick  warmth 

The  whole  family  will  like  one  of 
these  large  portable  electric  heaters — 
mother  for  clean,  quick  warmth  in  the 
sewing  room  or  for  drying  her  hair, 
father  for  heat  in  the  bathroom  while 
shaving,  and  the  children  for  their 
playroom. 

An  electric  heater,  during  the  cold 
months,  keeps  the  family  healthy.  The 
clean,  quick  warmth  drives  away  cold. 
Portable  electric  heaters  are  fine  when 
you  want  heat  without  the  trouble  of 
starting  the  furnace  or  the  fire. 


p.Q.and 


"FACinC  SERVICE* 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 


by  Californiam 


186-1121 


.Companion  of 
morning  •  -  • 
it>  relrastonir  • 


GEO.    W     i 
ItiHtM   MM  or   0»k»- 

l.»M.Mt    cvfM    w*T*    »r'r4    at    Uw 

r»-iw»a-PafT«*    Inter**:  *n*'    Ei»**»ttM 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Bootes    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Haisht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (AM)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health. 
Fidelity  and  Surety,   Burglary.   Automobile  Insurance 


Branch  Office  Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid  Up  Capital  $20,000,000  S20.000.000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FORE1CN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND,  ORE.;  SEATTLE. 
WASH.  ;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BkUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Aast.  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


Fin 


ance 


The  California  State  Automobile  Association  is  carry- 
ing to  the  voters  the  necessity  of  supporting  the  bond 
issue  for  eight  important  boulevards,  amounting  to  $9,- 
380,000,  under  the  slogan  "Vote  as  One  for  Number  One." 
This  bond  issue  should  be  passed,  as  it  is  of  the  greatest 
importance  to  the  city  that  these  boulevards  should  be 
made.  It  will  enable  simultaneous  construction  on  all 
eight  roads  and  will  relieve  traffic  pressure  as  well  as 
leading  to  a  rapid  development  of  outlying  portions  of  the 
city. 


Reports  from  the  San  Francisco  Stock  and  Bond  Ex- 
change show  a  persistence  of  the  same  notable  tendencies 
as  we  have  observed  during  the  past  few  weeks — a  de- 
termined vigorous  development  on  the  part  of  Bank  of 
Italy  and  Pacific  Lighting  Common.  Pacific  Lighting,  in 
particular,  closed  at  50  points  above  the  close  of  the 
previous  week,  780. 


The  same  unevenness  in  oils  which  we  have  noted  also 
persists.  The  market  opens  with  an  attempt  at  forcing 
up  the  prices  which  in  turn  decline  before  the  close  of 
the  day.  It  would  seem  as  if  the  oil  industry  really  did 
demand  an  overhauling  and  reconstruction  if  it  is  going 
to  inspire  the  necessary  public  enthusiasm. 


Public  Utilities  are  always  well  to  the  fore  and  there 
does  not  seem  to  be  any  diminution  in  public  confidence. 
No  one  a  decade  ago  would  have  ventured  to  predict  so 
steady  a  future  and  so  complete  a  development.  For  quiet 
and  unostentatious  growth  that  in  public  utilities  is  the 
most  noticeable,  is  the  history  of  latter  day  social  eco- 
nomic progress. 


Fireman's  Fund  Insurance  is  another  of  those  old  and 
favorite  investments. 


: .. 
■ 


The  executive  secretary  of  the  San  Francisco  Traffic 
Survey,  in  addressing  the  Commonwealth  Club,  recently 
stated:  "San  Francisco  is  in  a  motorized  age  but  has  to 
carry  on  under  a  horse  and  buggy  speed."  Mr.  Ralph  W. 
Robinson,  who  stated  this,  established  his  argument  very 
completely  by  an  illustrated  description  of  the  effects  of 
the  street  plan,  the  grades  and  the  lack  of  proper  regula- 
tion. 


There  are  at  present,  according  to  the  annual  report 
of  the  hydraulic  division  of  the  Engineering  Department 
of  the  State  Railroad  Commission,  432  water  utilities 
operating  in  the  State  of  California.  These  water  utilities 
vary  in  size  from  small  plants  serving  not  more  than  two 
dozen  consumers  to  the  largest,  which  serves  more  than 
120,000  consumers. 


"Finance  and  Trade"  has  been  going  into  a  short  his- 
tory of  the  clearing  house  certificates  which  were  put 
into  circulation  twenty  years  ago  as  the  result  of  the 
great  fire.  The  writer  points  out  with  a  great  deal  of 
ability  that,  as  a  matter  of  fact,  the  clearing  house  cer- 
tificates practically  performed  the  functions  of  the  pres- 
ent  Federal  Reserve  System  and  insured  stability  in  the 
midst  of  the  crisis  of  1907. 


The  apple  industry  is  one  of  the  most  important  on  the 
Pacific  Coast,  says  the  Southern  Pacific  Bulletin. 


m 


r  Hi 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Political  Hop-OfFs 

If  there  is  one  question  that  causes  the  thinking  voter 
to  ponder  it  is  the  one  that  Mayor  Rolph  has  been  putting 
out  lately:  "Why  should  a  man  leave  a  perfectly  good 
$9,000.00  a  year  job  for  a  $6,000.00  one?"  It  is  a  stickler, 
ladies  and  fellows,  and  Mr.  Rolph's  opponent,  sensibly, 
does  not  attempt  to  give  an  answer  to  the  query ! 


With  such  a  galaxy  of  representative  men  and  women 
behind  J.  Emmet  Hayden  in  his  fight  for  return  as  super- 
visor, Emmet  should  see  naught  but  overwhelming  suc- 
cess in  store  for  him.  They  are  of  every  race,  creed,  busi- 
ness and  profession,  as  a  review  of  their  names  will  prove. 


James  B.  McSheehy,  the  man  who  reduced  our  tax  rate 
as  chairman  of  the  finance  committee,  in  his  campaign 
for  assessor,  is  stressing  the  present  inequality  in  city 
assessing  and  it  is  making  for  him  a  host  of  boosters. 
Mac  claims  he  has  proof  that  large  funds  being  spent  for 
his  opponent's  election  come  from  property  owners  who 
have  been  favored  on  the  assessor's  rolls. 


A  unique  and  most  effective  organization  for  the  elec- 
tion of  Carl  W.  Miles  to  the  office  of  supervisor  has  been 
formed  by  the  hundred  odd  employes  of  the  firm  of  Miles 
and  Scott.  They're  all  for  their  "boss"  and  can't  see  his 
losing  out.  And  he  must  be  the  right  sort  of  man  to 
make  it  unanimous. 


Token  of  his  businesslike  way  of  managing  city  affairs 
as  supervisor,  wide-flung  organizations  of  businessmen 
are  boosting  the  candidacy  of  Jesse  C.  Colman  for  return 
to  the  hoard.  Louis  Levy  of  the  Levy  Electric  Company 
has  'em  sewed  up  along  Polk  street,  while  down  town  Al 
latchinski  is  getting  the  big  employers  lined  up  for  Mr. 
Colman. 


They're  calling  John  B.  BadaracCO  the  "international 
candidate,"  and  it  appears  the  synonym  is  not  misapplied. 
About  every  organization  hereabout  of  every  mother 
country  lias  endorsed  him  for  supervisor  and  this,  added 
to  his  general  following,  should  land  him  away  up  at  the 
top  the  fliers. 


Julius  S.  Godeau,  candidate  for  supervisor  and  Mrs. 
■odeau  were  guests  of  honor  at  the  Woman's  building 
fccently  at  a  luncheon  tendered  by  the  llaight  District 
lodeau-for-Supervisor  Club.  Sunset  residents  by  the 
thousands  are  rallying  to  his  support,  according  to  his 
manager.  J.  11.  Douglass. 


That  quality  and  business  ability  previously  applied  to 
city  affairs  will  tell  is  attested  to  by  the  city-wide  atti- 
tude of  the  voters  toward  the  candidacy  of  Ralph  Mc- 
Laren for  supervisor.  Every  day  Mr.  McLaren  is  show- 
ing increasing  strength  and  it  is  the  current  opinion  that 
he  will  come  in  among  the  topnotchers  of  the  nine. 


Out  there  streaking  along  with  all  cylinders  running. 
Norman  D.  Cook,  candidate  for  district  attorney,  is 
steadily  advancing  toward  the  goal  sought.  Typifying  the 
quality  of  this  contestant  for  city  attorneyship,  is  the 
compliment  paid  to  him  by  four  young  women  recently 
admitted  to  practice  law.  in  that  these  ladies  publicly  at- 
tribute their  success  in  the  last  bar  examination  to  the 
tutorage  of  Mr.  Cook.  They  are  Vida  M.  Jones.  Hazel 
Fay  Harvey.  Kdnah  Butler  and  Margaret  TorreysoB. 


Assessment  Equalization  Demands 
Assessment  Experience 


RETAIN 


WOLDEN 


ASSESSOR 

(Incumbent) 


Choose    your    District    Attorney    as    you    would 
your  own   lawyer — for  his  ability. 

ELECT 

MAURICE  T. 

DOOLING 

District  Attorney 

November  8 


Re-Elect ' ' ' 

J.  EMMET 

HAYDEN 

SUPERVISOR 

Chairman  of  (he  Auditorium  Committee  for  Eight  Years 


RE-ELECT 


SUPERVISOR 


JESSE  C.  COLMAN 


For  a  Business 
Administration 


^\ 

RE-EI.I 
J.  B. 

.  * 

)  BADARACCO 

/               Supervisor 

Better  Streets — Peninsula   Highway! 
nmercial  and   Industrial 
Developn- 

10 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


Retain  Supervisor 

ANDREW   J. 

GALLAGHER 

A  Fearless  Independent 


ELECT' 


RALPH 

McLeran 

Supervisor 


VOTE  FOR 


JULIUS  S.  GODEAU 


FOR 


SUPERVISOR 


VOTE  FOR 
(Supervisor) 


James  B.  McSheehy 


Assessor 

He  Is  Capable,  Honest  and 
Conservative 


Elect 


FRED 


SUHR 

SUPERVISOR 


A  much  sought  for  endorsement  is  that  of  the  San 
Francisco  Bar  Association.  This  has  been  accorded  to 
Leo  A.  Murasky,  candidate  for  police  judge  and  accord- 
ing to  those  in  the  "know,"  Mr.  Murasky  will  be  re- 
turned on  November  8th  a  clear  winner. 


Judge  Lile  T.  Jacks,  candidate  for  re-election,  has  only 
to  spread  his  record  as  jurist  before  the  San  Francisco 
voters  in  asking  for  a  return  to  the  office  he  has  so  well 
conducted.  That  alone  should  be  the  basis  on  which  the 
merit  of  a  candidate  may  be  ascertained  and  if  this  is 
kept  in  view  there  will  be  no  question  of  Judge  Jack's 
making  a  successful  flight. 


Gallagher  for  Re-election 

Supervisor  Andrew  J.  Gallagher  believes  in  attending 
the  meetings  of  the  Board  of  Supervisors,  for  out  of  112 
meetings,  he  has  attended  107,  missing  only  five,  and 
those  absences  were  due  to  illness  or  being  out  of  the 
city. 

In  addition  to  this  high  percentage  of  attendance,  at 
regular  meetings,  he  has  also  attended  over  400  committee 
meetings.  Gallagher,  in  this  connection  has  an  enviable 
record.  He  is  punctilious  as  regards  board  meetings. 


Julius  Godeau,  candidate  for  supervisor,  is  reaping  the 
reward  given  to  those  who  observe  in  business  that  qual- 
ity called  brotherhood.  In  his  particular  calling,  he  is  per- 
haps more  often  called  upon  to  extend  the  human  helping 
hand  than  in  any  other  avocation  and  this  is  now  the 
bread  cast  on  the  water — friendship  born  of  sorrow  en- 
dures and  multiplies. 


More  than  170,000  motorists  crossed  the  Carquinez 
and  Antioch  bridges  during  October,  not  counting  the 
hundreds  of  touring  stages  and  the  vehicles  of  commerce 
which  carried  thousands  of  other  passengers. 

"Northern  California  all-year  playgrounds  are  coming 
into  their  own  since  the  waters  of  San  Francisco  bay 
were  spanned  at  Carquinez  straits  and  the  San  Joaquin 
river  was  crossed  at  Antioch  by  concrete  and  steel,"  said 
Harry  Main,  secretary  of  the  Pacific  Highway  Associa- 
tion. "The  fact  that  there  are  no  ferry  waits  and  fine 
paved  highways  lead  north  beyond  the  bridges  is  gradual- 
ly swinging  the  motor  tide  from  the  south  to  the  north. 
I  predict  that  at  this  time  next  year  the  resorts  in  North- 
ern California  will  keep  open  every  month  in  the  year, 
instead  of  just  a  few  weeks  in  the  summer.  The  demand 
of  the  motor  pleasure  seekers  will  compel  this  concession. 
There  is  much  to  be  seen  beyond  the  Carquinez  and  An- 
tioch bridges  and  the  bay  district  motorists  are  deter- 
mined to  lead  the  explorations  into  this  new  all-year  play- 
ground." 


It  is  interesting  to  learn  that  the  three  most  popular 
dishes  on  railroad  trains  are  the  very  humble  old  fa- 
vorites, corned  beef  and  cabbage,  New  England  boiled 
dinner  and  Irish  stew.  In  other  words,  people  are  begin- 
ning to  lunch  on  the  train  as  they  would  at  home. 


Another  part  of  an  evening  gown  that  seems  to  stay  up 
without  visible  means  of  support  is  the  price. — Publishers 
Syndicate. 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


It's  A  Long  Ways  Back 

By  Lyman  Martin 

Twenty  thousand  weary  Golden  Bear  supporters  re- 
turned from  the  southland  early  this  week.  They  went, 
they  saw  and  what  they  saw  gave  them  a  headache.  The 
Bears  went  into  the  game  10  to  6  favorites  to  win.  Leav- 
ing out  sentiment,  those  odds  were  all  out  of  proportion. 
The  Bears  are  a  wonderful  improvement  over  last  year's 
varsity,  yet  they  have  not  improved  enough  to  have  been 
established  at  such  odds.  We,  of  the  north,  have  proved 
to  ourselves  that  if  we  have  a  team  that  in  any  way  merits 
backing,  we  are  not  at  all  loath  to  fulfill  that  mission. 

We  broke  one  record,  that  of  sending  20,000  supporters 
on  such  a  long  journey  to  support  a  football  team.  Many 
of  us  also  broke  training  and  our  pocketbooks. 


The  game  itself  was  a  spectacle  that  few  of  us  would 
have  missed.  This  fellow  Drury  was  sure  poison  to  Cali- 
fornia. He  was  possessed  of  the  uncanny  notion  that  he 
was  always  going  places,  mostly  in  the  direction  of  the 
California  goal  line.  At  Stanford  not  long  ago  he  looked 
powerfully  good.  Last  Saturday  he  was  perfect.  The 
U.  S.  C.  line  outcharged  the  Bears  and  opened  holes  for 
him  so  that  on  very  few  occasions  was  he  stopped  at  the 
line  of  scrimmage.  It  is  hard  to  grow  very  eloquent  over 
him  as  he  is  playing  for  U.  S.  C.  Suffice  it  to  say  that  to 
us  he  is. bad  medicine  and  an  Ail-American  if  there  ever 
was  one. 

The  Bears  were  beaten  but  they  are  not  discouraged. 
They  have  an  easy  game  this  week,  if  any  football  contest 
can  be  called  easy.  Montana  comes  down  to  the  Berkeley 
stadium.  Here  is  a  chance  for  the  Bears  to  perfect  an 
offensive  interference  and  to  polish  off  their  plays  for 
the  coming  contests  with  Washington  and  Stanford. 

California  has  improved  unbelievably  this  season  over 
last  year.  They  have  an  excellent  chance  to  beat  Wash- 
ington and  the  "Big  Game"  will  not  lie  a  romp  for  the 
Red  Shirts  this  year. 


Upon  the  outcome  of  the  game  up  in  Seattle  this  week 
between  Stanford  and  Washington,  many  contingencies 
rest.  Stanford  is  in  good  shape  to  Deal  the  Husky  team, 
as  all  of  their  first  string  men  had  a  good  rest  against 
Oregon  last  week.  "Pop"  Warner  let  his  second  team  re- 
main in  the  mutest  throughout  the  entire  game  and  they 
won  19  to  0. 

Coach  Bagshaw  of  Washington  is  a  tough  person  to 
beat  in  his  own  back  yard,  or  maybe  it  should  lie  called  a 
Brave]  pit.  for  the  gridirons  up  north  are  not  turf.  Vet 
Stanford  must  win  to  remain  a  conference  contender. 
The  Cards  can  afford  to  "shoot  the  works."  for  the  fol- 
lowing week  they  can  rest  before  taking  on  the  Bears. 


This  Saturday  the  best  game  hereabouts  should  be  out 
at  Kezar  stadium  where  St.  Mary's  is  playing  the  Uni- 
versity of  Idaho.  The  Idaho  team  is  rated  as  one  of  the 
strongest  teams  in  the  north.  Charlie  Erb,  quarterback 
of  the  Golden  Bears  during  their  wonder  team  days,  is 
coaching  Idaho.  Charlie  was  one  of  the  best  of  quarter- 
lacks.    It  will  he  interesting  to  see  how  well  he  can  coach. 

"Slip"  Madigan  of  St.  Mary's  has  had  a  hard  time  all 
season  trying  to  keep  a  backtield  together.  As  soon  as 
he  has  one  set  of  men  working  as  a  unit,  someone  gets 
hurt  and  he  has  to  begin  all  over  again.  However,  he  has 
his  linemen  intact,  so  Idaho  will  have  to  be  plenty  good 
to  win. 


_  MADE  TO  ORDER  ONLY 

rJhos£Kent  shirts  rJhosU(enS 

MUrI^        NIGHT  R0BES       ^Hllyl^ 

Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Electa 

Judge  Lile  T. 

JACKS 

and 
Leo.  A. 

MURASKY 

POLICE 
JUDGES 

Endorsed  by  San  Francisco 
Bar  dissociation 


Vote  for... 

NORMAN  D. 

COOK 

for 

District  Attorney 


Born   at    Holhater.   Calif..    Smw.   22.    I*M;    ram*   ta   San    France 
■nttntj     **H-made:    a    man    af    strength    and    l*eal    ability :     rradaat*    fraa 
Kent    Law    School    and    Martina?*    Oder*    af    taw    La*  *♦»    an 

instructor  m  law  paat  IS  uim:  had  24  r*ar*'  r*"*ral  »rattirr  »f  tb*  law; 
tWam*  a  candidal*  at  rfqowl  af  man*  p«fclic-«p>n!r-d  ntixen*;  frrm  fr*m 
political   entancltmcnts. 

HE   ■  Ql  A  LI  F I  ED- 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


Cutfyouj-  liepav-  3ie&./ 

ALEMITE  !      '  -^ 


EXPERT     LUBRICATION     HERE 
D  RIVE  .  IrSI 


925  O'Farrell  Street 
San  Francisco 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 
1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Propriclor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western   Oils 

New  Method   Washing  and   PoliBhinc 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Franciaco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 
St.    Georee   Garage,   410    Bush    St.  Monarch    Garage.    1361    Bv 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Slock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 


1619  Pine  Street 


Phone  Graystone  2603 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization   for   Lockheed    Four 

Wheel   Hydraulic  Brakes 

SAN  FRANCISCO 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS,    SMOKESTACKS.    ETC. 

San   Francisco,   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


Phone  Franklin  4191,  Day;  3985.  Night 


Satisfaction  Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan — Proprietors — L.   M.    Nickcrsnn 

It  is  not  always  that  the  old  and   larger  establishments  do  the  best   work. 

We  have  just  started   in  a  small   place  and   pride  ourselves  as  being 

experts    in    our    line.     Our    customers   alwavs    "stick." 
TRANSMISSION  ^ND  MOTOR  —  CLEANING  —  TOP  DRESSING 


Petrol  Paragraphs 

A  Transcontinental  Trip  by  Auto 
By  George  R.  Borrmann 

The  writer  just  returned  from  an  automobile  tour  from 
the  East,  and  was  quite  surprised  to  find  the  Victory 
highway  from  Salt  Lake  City,  through  Nevada  and  Utah, 
in  such  wonderful  condition.  While  the  road  is  not  paved, 
it  is  straight  and  level,  and  one  can  make  very  fast  time. 

Four  years  ago  I  took  a  trip  from  San  Francisco  to 
New  York  and  back,  going  to  New  York  via  the  southern 
trail.  When  I  arrived  East  I  inquired  in  practically  all  of 
the  large  cities  from  automobile  clubs  and  newspaper 
offices  as  to  which  was  the  best  route  to  drive  back  to 
San  Francisco,  and  was  told  in  all  cases  that  I  would  have 
to  go  by  way  of  Los  Angeles  or  Portland  as  the  road  from 
Salt  Lake  to  California  was  impassible. 

At  that  time  I  drove  over  the  Lincoln  highway  through 
Nevada  and  found  this  road  to  be  in  a  terrible  condition. 
I  agree  that  it  was  the  proper  information  for  our  East- 
ern friends  to  give,  as  it  was  quite  a  problem  driving 
through  Nevada  over  the  Lincoln  highway  at  that  time. 

Now  the  point  I  wish  to  bring  to  your  attention  is,  that 
the  people  in  the  East  do  not  know  that  we  have  a  through 
road  to  Northern  California.  Los  Angeles  is  doing  what- 
ever it  can  to  divert  the  traffic  to  Los  Angeles.  They  ad- 
vise the  tourist  to  go  by  way  of  Arrowhead  Trail  from 
Salt  Lake  City,  and  post  signs  as  to  which  is  the  best 
road  to  go  to  Los  Angeles,  diverting  the  traffic-  even  in 
Nevada. 

At  Salt  Lake  City  the  Automobile  Clubs  of  Utah  are 
trying  to  divert  any  traffic  to  California,  via  Los  Angeles, 
telling  people  that  if  they  are  going  to  California,  the 
best  way  for  them  to  go  is  through  Southern  Utah  as 
they  can  then  see  the  wonderful  parts  and  scenic  sights 
of  Utah,  (such  as  Zion  National  Park  and  Grand  Canyon) 
and  that  this,  also,  is  the  best  road  to  California. 

The  tourist  travel  is  not  appreciated  by  the  people  in 
this  section.  In  a  newspaper  recently  there  appeared  an 
article  which  mentioned  that  the  tourist  travel  to  the 
Western  states  is  really  assuming  a  state  of  migration. 

It  is  time  that  the  business  men  of  Northern  California 
begin  to  take  advantage  of  the  opportunity  they  have 
to  divert  this  tourist  travel  to  Northern  California.  The 
Victory  or  Lincoln  Highway  is  the  direct  route  to  Cali- 
fornia from  the  East.  If  you  will  take  the  map  of  the 
United  States,  you  will  realize  that  all  we  would  have  to 
do  is  to  advertise  that  we  have  good  roads  to  Northern 
California,  and  the  natural  trend  of  the  travel  would  come 
this  way.  In  looking  at  the  map,  also  note  and  visualize 
the  fact  that  in  all  this  time  of  automobiles,  Northern 
California  had  no  road  East.  This  certainly  is  a  deplorable 
condition,  and,  now  that  we  have  the  road  open,  I  believe 
if  all  the  money  that  is  being  spent  to  advertise  different 
sections  of  Northern  California  were  used  to  tell  the 
people  of  the  United  States  that  the  Victory  highway  | 
open  and  the  condition  of  the  road,  we  would  get  more 
benefit  than  in  any  other  way. 

Also,  considering  the  fact  that  a  good  many  home 
seekers  come  West  with  their  automobiles  to  look  for  a 
location-,  and  if  they  have  to  go  to  Southern  California 
first,  is  it  any  wonder  that  most  of  the  newcomers  are 
locating  in  Southern  California?  And  again  most  of  the 
tourists,  if  they  intend  to  come  to  Northern  California 
doubtless  have  all  their  money  spent  or  their  time  spent, 
by  the  time  they  visit  Southern  California  and  never  see 
this  section  of  the  state. 

Two  suggestions:  Have  highway  booths  during  the 
summer  months.  Keep  the  Victory  Highway  over  the 
Sierras  open  all  of  the  year. 


STovember  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


By  Florence  de  Long 

NAPOLEON  IN  CAPTIVITY.  Reports  and  Letters  of 
Count  Balmain,  Russian  Commissioner  at  St.  Helena 
During  the  Years  1816-20.  Translated  and  Edited  by 
Julian  Park.  Century  Co.,  publishers;  $3.00. 
An  excellent  book  and  well  worth  reading.  The  title 
jroves  its  authenticity.  Count  Balmain  of  Russia  was  one 
)f  the  commissioners  appointed  by  virtue  of  the  treaty 
of  August  2,  1815,  "to  abide  at  the  place  which  the  gov- 
ernment of  his  Brittanic  Majesty  shall  have  assigned  for 
the  residence  of  Napoleon  Bonaparte,  and  who  without 
Deing  responsible  for  his  custody,  will  assure  themselves 
)f  his  presence" ;  the  translator  and  editor  is  professor  of 
European  history  at  the  University  of  Buffalo;  and  the 
hero"  himself,  is  Napoleon  Bonaparte,  that  great  and 
masterly  mind  who  rose  to  the  zenith  of  power  only  to 
sink  to  the  nadir  of  misfortune. 

(England  and  Austria  also  sent  their  commissioners  on 
this  mission,  but  Prussia,  although  included  in  the  invita- 
tion, declined  to  be  represented.) 

What  better  authority  can  you  ask  concerning  the  last 
years  of  the  authoritative  mind  doomed  to  pass  those 
years  in  exile  on  "The  Rock"  as  the  lonely  island  of  St. 
Helena  was  called?  Those  bitter  years  when  his  dominant 
spirit  was  forced  to  submit  to  the  authority  of  Sir  Henry 
Lowe,  the  governor  of  the  island — a  man  who  was  ex- 
tremely antagonistic  to  Napoleon.  Napoleon  hated  Lowe 
and  Lowe  was  always  in  a  panic  lest  Napoleon  gain  some 
advantage  which  would  lessen  his  (Lowe's)  position.  It 
was  a  battle  of  wits  between  the  two  men  with  too  much 
authority  vested  in  Lowe  to  give  Napolean  an  opportunity 
to  exercise  those  powers  for  which  he  was  noted.  And 
the  deadlock  continued  to  the  end. 


MURDER  IN  THE  MAZE,  by  J.  J.  Connington:  Little, 
Brown  and  Company;  S2.00. 

Two  apparently  incomprehensible  murders  committed 
within  a  few  moments  in  a  mystic  maze  situated  on  the 
grounds  of  an  English  country  home  .uive  the  reader  a 
fine  change  to  test  his  possibilities  as  a  successful  de- 
tective. He  has  the  same  opportunities  as  the  master 
mind  who  comes  upon  the  scene  just  at  the  psycholo- 
gical moment.  Clues  are  dropped  here  and  there,  false 
trails  are  followed,  more  murders  are  attempted,  and  con- 
fusion is  rampant. 

Through  it  all.  Sir  Clinton  Driffield,  the  chief  constable. 
Weaves  his  way.  stopping  to  pick  up  a  thread  here,  to 
unravel  a  persistent  hitch  there;  always  making  sure  of 
his  ground.  While  the  reader  is  stumbling  along  in  his 
battled  way.  Sir  Clinton  solves  the  mystery,  and  is  con- 
cerned only  with  a  method  of  proving  his  theory.  As  he 
says  there  is  a  vast  difference  between  knowing  the 
identity  of  the  criminal  and  heinjr  able  to  prove  the 
criminal  guilty. 

The  last  chapter  in  the  book  is  given  over  to  his  method 
of  procedure,  showing  the  working  process  of  deduction 
and  how  the  keen  observant  mind  can  unravel  a  seem- 
ingly impossible  mystery.  To  announce  the  solution  here 
would  lie  a  crime  in  itself  and  spoil  a  very  entertaining 
book. 


new 


FRANKLIN 

Airman 


—YOU  CAN  OWN 

the 
—AIRMAN  SEDAN 

for 

—#1029.00 

and 
—#131.00 

per  month 

Your  car  as  part  or  all  of 
the  down  payment 

FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  192' 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

Have  you  that  secret  desire  to  own 
and  fly  your  own  airplane? 

Almost  everyone  has  since  reading 
of  the  heroic  feats  of  courage  recently 
displayed  by  America's  eaglemen  and 
women.  Realizing  the  interest  in 
aviation  at  the  present  time,  KFRC 
will  soon  give  flying  lessons  over  the 
radio,  a  feature  that  has  met  with 
the  greatest  success  in  Eastern  broad- 
casting circles. 

Lieutenant  Blaine  Stubblefield,  one 
of  the  country's  best  known  and 
highly  acclaimed  pilots,  will  prepare 
the  material  for  the  lessons  and  with 
the  co-operation  of  the  United  States 
airmail  service  and  the  Boeing  Air 
Transport  Company,  they  will  be 
radioed  to  eager  flight  enthusiasts  of 
the  Pacific  Coast. 

The  lessons  are  scheduled  to  start 
on  KFRC  Thursday,  November  17th, 
at  9:45  p.  m.  and  will  be  given  weekly 
at  this  hour,  according  to  the  sta- 
tion's management. 

*     *     * 

The  songs  of  the  World  War,  the 
music  that  we  sang  when  the  boys 
went  "over  there"  and  when  they 
came  home,  will  be  recalled  by  KFRC 
in  a  special  program  to  be  broadcast 
Armistice  Day  between  9  and  10  p.  m. 
The  program  will  bring  before  the 
microphone  the  Piggly  Wiggly  Trio, 
including  Donald  H.  Wilson,  Harry  J. 
Morton  and  Martin  W.  Daugherty, 
and  the  Cecelians,  KFRC's  popular  in- 
strumental ensemble. 


KFRC's  contribution  to  footballdom 
Saturday,  November  12,  will  be  in  the 
nature  of  a  simultaneous  broadcast  of 
the  game  at  Palo  Alto  between  Stan- 
ford and  Santa  Clara  and  the  gridiron 
clash  at  Berkeley  between  California 
and  Washington,  according  to  an  an- 


nouncement from  the  station    man- 
agement. 

Two  games  at  the  same  time  from 
the  same  station  is  a  novelty  to  West- 
ern radio  football  fans  recently  intro- 
duced by  KFRC.  Its  success  is  at- 
tested by  the  receipt  by  KFRC  of 
hundreds  of  commendatory  letters 
from  gridiron  followers,  it  is  said. 

*  *     * 

Many  interesting  reports  of  distant 
reception  are  being  received  by  KJBS, 
the  local  broadcaster  operated  by 
Julius  Brunton  &  Sons.  Although  the 
station's  power  of  50  watts  is  not  very 
imposing  in  these  days  of  super- 
power, it  is  all  the  more  noteworthy 
that  its  signals  are  being  received  at 
distant  points  through  such  a  barrage 
of  high-power  stations. 

Some  recent  reports  of  verified  re- 
ception include  Ensenada,  Mexico, 
Phoenix,  Ariz.,  Astoria,  Ore.,  and  Rio 
Grande,  Texas,  the  latter  an  airline 
distance  of  approximately  1800  miles 
from  San  Francisco,  reports  consist- 
ent reception  of  KJBS  day  or  night. 

A  recent  interesting  communication 
received  at  the  station  reported  that 
an  automobile  party  listened  to  an  en- 
tire program  from  KJBS  while  camp- 
ing overnight  in  the  Mo.jave  desert, 
the  receiving  set  used  being  a  home- 
made affair  employing  a  temporary 
antenna  strung  between  the  cars. 

With  the  advent  of  winter  and  bet- 
ter radio  receiving  conditions,  it  is 
anticipated  that  KJBS  will  establish 
an  imposing  list  of  listeners  located 
at  distant  points. 

*  *     * 

The  National  Broadcasting  Com- 
pany will  present  "Sam  Adams," 
father  of  the  American  revolution 
during  the  "Great  Moments  of  His- 
tory Hour,"  on  Sunday  evening  from 
9  to  10  p.  m.,  November  6. 

*  *     * 

The  grand  opera  "Ernani"  will  be 
presented  by  the  National  Opera 
Company  under  the  direction  of  Max 
Dolin  on  Monday  night  from  8  to  9 
p.  m.,  November  7,  over  the  Pacific 
Coast  Network. 

*  *     * 

The  Eveready  Hour  sponsored  by 
the  National  Carbon  Company  for  No- 
vember 8  promises  to  be  of  unusual 
merit.  Featured  will  be  the  Eveready 
orchestra  under  the  direction  of  Max 
Dolin  and  "The  Rounders"  under  the 
direction  of  Dudley  Chambers.  This 
program  will  be  broadcast  over  the 
Pacific  Coast  Network  of  the  National 
Broadcasting  Company. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN  FRANCISCO — 154 
Sunday.    November    6 

12    noon   to    1 :00   p.    m. — Church   service. 
5  :00  to   6  :00   p.   m. — Organ   recital. 
6:00  to  6:30  p.  m.— Talk. 
6:30   to  8  :30  p.   m. — Mark  Hopkins  concert  orchestra 
8:30  to  10:00  p.  m.— Walter  Krausgrill's  Orchestra. 
10:00  to   12:00  p.  m.—  KFRC  dance  orchestra. 

Monday.   November  7 

7:00  to  8:00  a.  m.— Seal   Rock  program. 
8:00  to  9:00  a.   m. — MuBical  program. 
10  :00   to    11  :00  a.    m. — Musical    program. 
11 :00  to  11 :30  a.  m.— Household  hints. 
11:30    to    12:00    noon — Amateur    tryouts. 
12:00  to  1:00  p.  m. — Sherman.  Clay  program. 
4:30  to  5:30  p.   m.— Organ   recital. 

5  :30  to  6 :00  p.  m. — Mac  and  his  gang. 
6:00  to  6:20  p.  m.— Joe  Mendel  and  Pep  Band. 
6:20  to  6:30  p.   m. — Stage  and  screen,  police  reports 
6:30   to   7:00   p.    m. — Sports    talk 
7  :00   to  7  :30  p.   m. — The  Cecelians 
8:00   to    10:00    p.    m.— Blue  Monday  Jamboree. 
10:00  to  12:00  p.  m. — Dance  program 

Tuesday,  November  8 
7:00   to  8:00  p.    m. 
8:00   to   9:00   a.   ir. 
10:00   to  11:00  a.   m. 
11:00  to  11:30  a.  m. 
11:30  a.  m.  to  12:00 
12  :00  to  1 :00  p.  m- 
4  :30    to    5  :30    p.    m. 
5:30    to   6:20    p.    m.- 

6  :20  to  6 :30  p.  m.- 
6 :30  to  6 :50  p.  m 
6:50  to  7:00  p.  m. 
7:00  to  7:30  p.  m.— ' 
8:00  to  9:00  p.  m.- 
9:00  to  10:00  p.  m 
10:00  to  11  :00  p.  m 
11:00    to    12:00   p.    r, 


Sea!    Rock    program. 
-Musical    program. 

—Musical  program. 

—Doings  of  Dorothy. 

noon — Amateur  tryout  program 
Sherman.  Clay  concert. 
-Organ    recital. 
-Mac  and   his  gang. 
-Stage  and  screen. 
—The    Cecilians. 
-Investment    talk. 
The  Cecelians 

Shell    Oil    Serenaders. 

-KFRC   Dance  Orchestra. 

-Mark  Hopkins  Dance  Orchestra 

-KFRC   Dance  Orchestra. 


Wednesday.  November  9 

7  :00   to  8  :00   p.    m. — Seal   Rock    program. 
8:00  to  9:00  a.  m. — Musical  program. 
10:00    to    11:00   a.    m. — Musical    program. 
11:00   to    11:30  a.    m.— Household    hints. 
11:30  to  12:00  noon — Amateur  tryout  period. 
12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 
4:30   to  5:30  p.  m. — Organ   recital. 
5  :30    to   6  :20    p.   m. — Mac  and    his  gang. 
6:20  to  6:30  p.  m.— Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 
B:00    to   9:00   p.   m. — Maxwell    House  Coffee    prograrr 
9:00  to  10:00  p.  m. — KFRC  Ensemble  and  soloists. 
10  :00    to    12  :00    p.    m. — Dance   program. 

Thursdaj.  November  10 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:30   a.    m. — Doings   of  Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12  :00  to   1  :00  p.   m. — Sherman.  Clay  program. 

4  :30  to  5  :30  p.  m. — Organ   recital. 

5 :30   to   6 :20    p.    m. — Mac   and   his    Gang. 

6:20   to  6:30  p.  m. — Stage,   Screen.    Police   reports. 

6:30   to   7:30    p.  m. — The   Cecilians. 

8  :00  to  9  :00  p.  m. — Mona  Motor  Oil  Co. 
9:00  to  10:00  p.  m.— KFRC  Movie  Club. 
10:00   to   11:00   p.    m. — Dance  orchestra. 

11:00  to   12:00    p.  m. — Balconades  Dance   Orchestra. 

Friday.  November  11 
7:00  to  8:00  p.  m.- 
8:00  to  9:00  p.  m.- 
10:00  to  11:00  a.  n 
11:00  to  11:30  a.  m 
11:30  to  12:00  noo 
12  :00  to  1 :00  p.  m.- 
3  :30  to  4  :30  p.  m.- 
4:30  to  5:30  p.  m.- 
5:30  to  6:20  p.  m.- 
6:20  to  6:30  p.  m- 
6:30  to  7:30  p.  m.- 
s  :00  to  9  :00  p.  m.- 
9:00  to  10:00  p.  m. 
10:00  to  12:00  p.  m 


Seal    Rock   program. 
Musical  program. 
. — Musical   program. 
— Hints  to  home-makers, 
i — Amateur    tryouts. 
-Sherman.  Clay  program. 
Student  hour. 
-Organ    recital. 
Mac  and  his  gang. 
Stage  and  screen. 
-Armistice    Day    program. 
-Shell   Oil   Serenaders. 
—Studio  program. 
—Dance  orchestra. 


Saturday.  November  12 
7  :00   to  8  :00  a.    m.— Seal    Rock  program. 
8:00   to  9:00   p.    m. — Musical    program. 
10:00  to  11:00  a.  m. — Musical  program. 

11  :00    to    11  :45   a.    m. — Amateur   tryouts. 
11:45    to     12:00    noon — Announcements    of    Sunday 

church    sermons. 

12  :00  to  1  :00  p.  m. — Sherman.  Clay  concert. 
2  :30    p.    m. — Football    game. 
5:00   to   5:30   p.    m. — Organ    recital. 
5:30   to    6:20   p.    m. — Mac  and    his   gang. 
6  :20   to  6  :30  p.    m. — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 
8:00   to  9:00   p.   m.— Shell    Oil   Serenaders. 
9:00   to   12:00   p.   m. — Dance  program. 


NoVember  5,  1927 


THE:  SAN  FRANCISCO  NEWS  LETTER 


15 


KYA— PACIFIC    BROADCAST    CORP. 
SAN    FRANCISCO— 309.1 
Sunday,    November    6 

11:00    a.    m. — Church    services. 

7  :45   p.   m. — Church  services. 

Monday,   November  7 

7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

00  a.  m.— Correct  time. 
12:30  to  2:00  p.  m. — Clift  Concert  Trio. 
5 :30   to  6  :30  p.    m. — Golden  Gate  Crier. 
6:30    to    7:00    p.    m. — Prize    package    period. 
7:00  to  7:30  p.  m.— Clift  Concert  Trio. 
8:00  to  10:00  p.  m. — Studio  program. 
10:00    to    11:00   p.    m—  The  Golden    Gate  Amphions. 
11:00  p.  m. — Correct  time. 
Tuesday,  November  8 
7:00  to  8:00  a.  m. — Golden  Gate  Crier. 

00    a.    m.— Correct   time. 
10:30    to    10:45    a.    m. — Diet    and    health    talk. 
12:30   to   2:00    p.    m.— Clift    Hotel    Concert   Trio. 
4:00  to  5:00  p.   m. — Studio  program. 
5:30  to  7:00  p.  m. — Golden  Gate  Crier. 

:00   to   7:15  p.   m. — "Magazine  on  the  Air.'* 
7:15   to   7:30   p.    m.— Clift  Hotel   Concert  Trio. 
8:00   to    10:00    p.    m. — Studio    program. 
10:00  p.    m. — Correct  time. 
Wednesday,  November  9 
7  :00    to    8  :00   a.    m. — Golden    Gate   Crier. 
8:00    a.    m. — Correct   time. 

12:30   to    2:00    p.    m.— Clift   Hotel    Concert    Trio. 
5:30    to    7:00    p.    m.— Golden    Gate    Crier. 
7:00  to  7:30   p.   m. — Clift  Hotel   Concert  Trio. 
8:00    to    10:00    p.    m.— Studio    program. 
Thursday,  November  10 
7:00  to  8:00  a.   m. — Golden   Gate  Crier. 
8:00  a.    m. — Correct  time. 

12:30  to  2:00   p.  m.— Clift  Hotel   Concert  Trio. 
5:30  to   7:00   p.  m. — Golden  Gate  Crier. 
7:00    to    7:30    p.    m.—  Clift    Hotel    Concert    Trio. 
8 :00    to    9 :00    p.    m. — Regular    weekly    meeting    "26th 

Squad." 
9:00   to    10:00   p.    m. — The   Clarion  Trio. 
Friday,  November  11 

7:00  to  8:00  a.  m.— Golden  Gate  Crier. 
8:00    a.    m. — Correct    time. 
10:30   to   10:45   a.   m. — Diet  and   health    talk. 
12:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 
5:30  to   7:00  p.    m.— Golden   Gate   Crier. 
7:00  to   7:30  p.   m.— Clift  Hotel   Concert  Trio. 
8:00   to    9:00    p.    m. — Studio   program. 
9:00  to  10:00  p.   m. — KYA  artists. 
10:00    p.    m.— Correct  time. 
Saturday.  November  12 
7:00    to    8:00    a.    m. — Golden    Gate    Crier. 
8:00    a.    m.— Correct    time. 

12:30  to  2:00  p.  m.—  Clift  Hotel  Concert  Trio. 
6:30  to  7:00  p.  m. — Golden   Gate   Crier. 
7:00  to   7:30   p.   m.— Clift   Hotel   Concert    Trio. 
8:00   to  10:00  p.   m.— Studio  program. 
10:00    p.    m. — Correct    time. 


KPO— HALE    BROTHERS    AND    THE    CHRONICLE 

SAN    FRANCISCO— 422 
Sunday,    November    6 
9:45  to  10:30  a.  m. — Church  services. 
6:00  to  0  :30  p.  m.— States    Restaurant   orchestra. 
0:30   to   7:80    p.    m.      Symphony    hour. 
7 :80   to   8 :30   p.    m.      Palace    Hotel    Concert    Oin 
8:30  to  10:00  p.  m.     Fafrmonl   Hotel  concert  orches- 
tra. 
Monday.    November   7 

B:46,  7  :16  and  7  :45  a.  m,-   Health    exercises. 
S:im  to  9  :00  a.  m.— Sperry    Flour   happy    hour. 
iu:.Hn  to  10:45 a.  m, — Ye  Town,-  Cryer  service. 
11:30   to    12:50   p.    m.— Kane's    Hawaiians. 
1"  n      T ■    signals,    Scripture    reading. 

i  mid  I,,  i  -mi  m    m.    organ  recital. 
K$Q  to  B  :00   p.  m.     Organ  recital, 

5:00    to   6:00   p.    m-   Children's    hour. 

i  DO  to  6  :30  p.  m.~   Ye   Townc   Cryer   service. 

I  iBfl   bo    i    IB   p    ni      organ   recital. 
nl6  to  7:80  p.  m,     Hook  review. 

5  :0il   lo   9:00   p.   ni.      National    Broadcasting   Company. 

9:00  to   10:00   p.   m.     Musical  program. 

10:00  p.  m.  to  12  midnight      KPO'a     variety    hour. 

Tuesday.  November  B 

I  :1">  and  7  :45  a.  m.      Health    exercises. 
00    o  9 :00  a.m.     Sperry   Flour  happy   hour. 
in  [00  to  io  :30  a.  m.     Domesl  if 
[0:30  to  10:45  a.  m.     Ye   Towns   Cryer   service. 

II  e80  to  12:60  p.  m.     Kane's  Hawaiians. 

Time   signals,    Scripture    reading. 
I  'rgan  recital. 
m.-   Org«n    recital. 
to  6:00  p.  m.     Children's  hour. 

ne   Cryer   service. 

6  :30  to  7:80  ■  m t  orchestra. 
|t00  lo  8:80  p    ni       Organ  recital. 

8:30    to    9:00    p     m.  KWn, 

9:00   to    11:00    p.  m,      National    Broadcasting   Company. 

Wednesday.   November  9 

i   m,     Health    exercises, 
m,      Sperry    Flour    happy    hour. 
■ 
■ 
11:30  to  1S:50  p.  m.     Kane's  Hawaiians. 

:  als.    Scripture    reading. 
■ 

m,      Orcan   recital. 
our. 

Onran  recital. 

ter   Kent    Art 

ml  Broadcasting  Company. 


10:00  to   11:00  p.   m.— rPalace  Hotel  da,nce  orchestra. 

Thursday,  November   1,0 

6  :45,  7  :15  and  7  :45  a.  mi — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

1 0  :00  to  10  :30  a.  m. — Domestic    economist. 

10:30  to  10:45  a.  m. — Ye  Towne   Cryer  service. 

11:30   to    12:50   p.   m. — Kane's   Hawaiians. 

12  noon — Time  signals,   Scripture  reading. 

1:00  to  2:00  p.  m. — Organ  recital. 

3  :30  to  5  :00  p.  m.— Organ  recital. 

5:00  to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 
6:30  to  7:00  p.  m.— Organ  recital. 

7  :00   to    7  :30   p.    m. — Studio    program. 
8:00  to  9:00  p.  m .—  Chickering  hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10  :00  to  11 :00  p.  m. — Palace  Hotel  dance  orchestra. 
Friday,  November  11 
6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 
10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 
10:45  a.  m. — Ninon,  fashion  critic. 

11:30   a.    m.   to   12:45    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals,   Scripture   reading. 

12:45  p.m. — Commonwealth   luncheon  at  Palace  Hotel. 

1:30  to  2:00  p.  m. — Organ  recital. 

3:30   to  5:00  p.   m. — Organ   recital. 

5:00   to  6:00  p.   m.—  Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye    Town-    Cryer  service. 

6:30  to  7:00  p.   m.— Board  of  Education. 

7:00  to  7:30   p.   m. — Studio   program. 

8:00   to  9:00  p.  m. — Program,  the  Calpet  orchestra. 

9:00    to    10:00    p.    m.— Abas    String    Quartet. 

10:00  to  11:00  p.  m. — National  Broadcasting  Company. 

Saturday,  November  12 

(i  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8  :00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10  :00  to  10  :30  a.  m.— Domestic   economist. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals,    Scripture    reading. 

1:00  to  2:00  p.  m. — Organ   recital. 

2:00    p.    m. — Football. 

5:00  to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6  :30  to  7  :00  p.  m.— States   Restaurant  orchestra. 

8:00  to  9:00  p.  m. — -National  Broadcasting  Company. 
9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00   to    12:00    p.    m. — Palace   Hotel    Dance   Orchestra. 

KFWI— RADIO    ENTERTAINMENTS,    INC. 

SAN    FRANCISCO— 267 
Sunday.    November    6 
12  :80  to  l  :80  p.  m.— Organ    recital. 
7:60  to  0:oo  p.  m.     Church     acvices. 
9:00  to  10  :00  p.  m. — Laura    Ellen    Windsor 
10  :00  to  12  :00  p.  m. — Clyde  Cooper's   orchestra. 
Monday.    November   7 

8  :20    to    10:27    a.    m.      Breakfast    program. 
10:27  to  10:30  a.  m.  —  U.    S.    weather    reports. 
10:110    to    11:00    a.    m.      Fashion    hints. 
12  :00  to  1 :00  p.  m. — Luncheon    program. 
i  :00   to   i  .80   p.   m.  -Countfj    store. 
5  :00  to  5  :30  p.  m.     Construction    reports. 
bo   6:50   p.    m. — Dinner   concert. 
i.     m.     Sports    talk. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7  >16  to  t  :80  p.  m.  -Advertising  tnlk. 

■  p.  m.     Darneille  Sister. 

8:80    to   9:00    p,    m,      Studio    program. 
9:00    tO    10:00    p.    m.     -Dance   orchestra. 
L0    DO  p,  m       Weather   and    police    reports. 

10:08  to   10:80  p.   m.— Gloria   Del   Rao 
to    11:00    p.    m,      Walter    Cramer. 
Tuesday.  November  8 

7  :00,  7  :30  and  S  :00  a.  m.      BsSllUl    exercises. 

B:20  to   io:27  a.  m.     Breakfast   program. 
bo  10:80  a.m.     V    s.  weather  reports. 

to    1  :00    p.    m.      Concert. 

ountry  flora 
1  :S0  to  8 :00  p.  m.     Cowell  Dein,  piano  and  banjo. 

■■•■rt. 

to  6:00  v-   m.     ConatnictJon  reporta, 

8  ;00  to  7  :00  p.  m.      Dinner   hour    concert. 

7  :00  to  7  :1G  ;  T.    Davis. 

7:lfi    tO    7:80    p.    m.       Art    course. 
B:00    to    9:00    p.    m.      Dan. 

leal    program. 
10:00  p.  m.      Weather   and    police    I 

■  lty    pn>gram. 
to    11:00    p.    m. — I.loyd    Monroe. 
Wednesday.  November  9 

;i.  m. — Health    exercJ 
a    m.     Brcakfasi   prosrram. 

:,.  m.      C      S,    weather    rei 
■    to    1  :00    p.    Dt.      Luncheon    program. 
1  :M  to  l  :80  p.  m.-  Country 
10    p.    m. — Con. 

--■.ruction    reporta. 
ncert 

T.    Davis. 
program. 
p,   m.     Madeline  Evans. 
m. — Paul  Harasin. 

lio   program. 
Her  and    police   reports. 

orchestra. 
Thursday.   November  1* 

a.  m.— Health    exercises. 
m.      Breakfast    program. 

10:30  to  11 :00  a.  as.—  l  -    by   Babetie. 

program. 
t 

>n    reporta. 


6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15    to   7:30    p.    m.— Art  course. 

8:00  to  9:00  p.  m. — Studio  program. 

9:00   to  9:30  p.   m. — Novelty  program. 

9:30  to  10:00  p.  m.— Studio  program. 

10:00  to  11:00  p.  m.— KFWI  Gypsy  band. 

Friday,  November  11 

7  :00.  7  :30  and  8  :00  a.  m.— Exercise  hour.- 

8:20    to    10:27   a.    m. — Breakfast    program. 

10:27  to  10  :30  a.  m.—U,    S.    weather  reports. 

12:00  to  1:00  p.  m. — Musical  luncheon  program. 

1  :00  to  1  :30  p.  m. — Country  store. 

5:00    to    5:30   p.    m.— Concert. 

5:30  to  6:00  p.m. — Construction  reports. 

6:00  to  7:00  p.  m.: — Program. 

7  :00  to  7  :15  p.  m,-— Sports  by  Geo.  T.  Davis. 

7 :15    to    7 :30    p.    m.-^Art   course. 

8:00   to   9:00  p.    m— Studio   program. 

9:00   to    10:00    p.    m. — Dance  program. 

10:00  p.m. — Weather  and   police  reports. 

10:03  to   10:30  p.  m.— Gloria  Del  Rae 

10:30  to  11:00  p.  m.— Walter  Cramer. 

Saturday,  November  12 

7  :00,  7  :30  and  8  :00  a.  m. — Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.m.— U.    S.    weather  reports. 

5  :00  to  5  :30  p.   m. — Concert. 

5:30   to   6:00  p.    m.— Construction   reports. 

6  :00  to  7  :00  p.  m. — Dinner  hour   concert. 
7:00  to  7:30  p.  m.— Election  talk. 

8  :00  to  9  :00  p.  m. — Athena   Alexandroff,  soprano. 
9:00    to    10:00    p.    m.— Harriet    Lewis. 
10:30  to   11:00  p.  m. — Dance  program. 
11:00   to   12:30  p.  m. — KFWI  surprise  party. 

(Continued  on  Page  16) 


FOR  BETTER  RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 

Hear  the   Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributor. 

1.184  Bush  St.  San  Francisco 


GOLF  EQUIPMENT  FOR 
EVERY  NEED 


Priratc  Instruction  B>  Appointment 
474  POST  STREET 

near    MM     ■ 

5A>    FM  *>  l.F. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  192' 


KJBS— JULIUS    BRUNTON    &    SONS 
SAN    FRANCISCO— 220 
Sunday,    November    6 

1:30   to   3:30    p.    m. — Instrument   and    vocal  selections. 
3:30  to  5:00  p.   m. — Dance  music. 
Monday,   November  7 

9:00   to   12:00   m. — Instrument  and   vocal   selections. 
1:30   to   3:00  p.    m.— Instrument  and    vocal  selections. 
3:00   to   4:00  p.   m. — Letterman   Hospital   program. 
-1:00   to    5:00   p.   m. — Instrument  and   vocal    selections. 
8:00    to   9:00    p.    m. — Instrument  and    vocal   selections. 
9:00   to   11:00   p.    m. — Studio   program,    presenting    tht- 

Ramhjers    Dance    Orchestra. 
Tuesday.  November  8 

9:00  to  12:00  a.  m. — Instrument  and  vocal  selections. 
1:30  to  2:00  p.  m. — Instrument  and  vocal  selections. 
2:00  to  3:00  p.  m.  —Studio—  Sheridan  Williams,  tenor. 
3:00  to  5:00  p.  m. — Instrument  and  vocal  selections. 
8:00  to  9:00  p.  m.— Orthophonic  selections. 
9:00  to  11:00  p.  m.— Coco-Nut  Club  meeting. 
Wednesday,  November  9 

9:00  to   12:00  a.  m.-  Instrument  and   vocal  selections. 
1:30   to   5:00  p.   m. — Instrument   and    vocal    selections. 
8:00  to  10:00  p.  m. — Orthophonic  recital. 
Thursdav,  November   10 

9:00  to  12:00  a.   m.— Instrument  and   vocal  selections. 
1:30    to  5:00   p.    m. — Instrument   and    vocal    selections. 
S  -.00  to  10:00  p.  m. — Music  lovers'   program. 
Friday,  November  11 

9:00  to  12:00  a.  m. —Instrument  and   vocal   selections. 
1:30    to  5:00  p.    m. — Instrument  and    vocal    selections, 
s -.00    to    9:30    p.    m.— Dance    music. 
9:30    to    11:00    p.    m.— Studio — Presenting    Al    Meyers 

and    assisting    artists, 
Saturday.  November  12 

9:00  to   12:00  a.  m. —  Instrument  and   vocal  selections. 
1:30    to  5:00   p.    m.— Instrument   and    vocal   selections. 

KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday,   Novemher   7 
5:00    p.    m.— Martha    Lee. 
5:30  to  6:30  p.  m. — Brother  Bob's  club. 
6:30  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:80  p.  m.— Amusement  information. 

8:00    to    9:00    p.   m.— Special    program. 
9:00  to  10:00  p.  m.— Weekly    meeting   of    Lake    Merntt 

Ducks. 
Tuesday,  November  8 
5:00  to  5:30  p.  m. — George  Keneipp. 
5  :30  to  6  :30  p.  m. — Brother  Bob. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to   7:30    p.    m. — Amusement    information. 
Wednesday.  November  9 
5  :00  p.  m. — Martha   Lee. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:30    p.   m. — Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 
9:00  to  10:00  p.  m. — Special   program. 
Thursday,   Novemher  10 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

B:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — Amusement    information. 

Friday.  November  11 

2:30    p.    m. — Army-Navy    football    game. 

5  :00   p.    m. — Martha    Lee 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m.— Dinner  concert. 

7:00    to   7:30   p.    m. — Amusement    information. 

s:00   to    10:00   p.   m.— Athens   Athletic  club  orchestra. 

Saturday.  November  12 

2:15    p.    m.— Football. 

7:00    to    7:30   p.    m.— Amusement    information. 

KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday.    November    fi 
11:00    a.    m. — Church    service. 
4:00   p.   m. — Vesper   service. 
6:30  to  7:30  p.  m. — Dinner  concert. 
7:30  p.  m. — Weather  report. 
7:35  to  9:00   p.   m. — Church  service. 
9:00  to  10:00  p.  m.— National  Broadcasting  Company. 
Monday,    Novemher   7 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30,    weather;    1:00.    weather;    1:03.    S.    F.    stocks: 

1:08.  N.  Y.  stocks. 
3:30  to  4:00  p.  m. — Women's  Clubs. 
4:00  to  5:00  p.  m. — St.   Francis   Orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  m. — Dance  orchestra. 
6:45    p.    m. — "What's    Happening    in    the    World." 
7 :05.    weather ;    7 :08.    S.    F.    produce,    grain,    cotton ; 

7:16,    S.    F.    stocks    (closing);    7:23,    N.    Y.    stocks 

(closing). 
s  :00   to  9:00  p.  m. — National    Broadcasting  Company. 

9  :00  to  9  :20  p.  m. — "Chats  About  New   Books." 
Tuesday.  November  8 

11:30  to  1:00  p.   m. — Hotel   Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:08,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
6:00  to  6:55  p.  m. — Dinner  concert. 
6 '55    news;  7:03.  weather:  7:08.  S.  F.  produce,  grain, 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 
S:00  to  8:30  p.  m.— H.  M.  and  J.   P.  entertain. 
8:00  to   9:00  p.   m. — National   Broadcasting  Co. 
9:00  to  10:00  p.  m. — National  Broadcaating  Company. 
10:00  to  11:00  p.  m. — National  Broadcasting  Company. 
Wednesday.  November  9 

11-30    to    1:00    p.    m. — Hotel    Leamington    concert. 
12:30.    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  stocks. 


6:00  to  6:30  p.  m. — Dinner  concert. 

6:30.  weather. 

6:35   to   7:30   p.    m. — -Farm   program. 

8:00   to   9:00    p.    m. — Vaudeville. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to  12:00  p.  m. — St.  Francis  Dance  Orchestra. 

Thursday,  November  10 

11:30  to  1:00  p.   m. — Hotel    Leamington  concert. 

12:30.    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
5:00  to  5:15  p.  m. — Mental  Measurements. 
5:15   to  6:00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55  p.  m.— News :  7:05.  weather;  7:08,  S.  F.  produce. 

grain,    cotton;    7:16.    S.    F.    stocks    (closing);    7:28. 

N.  Y.  stocks    i  closing). 
8:00  to  9:00  p.   m.— The  Pilgrims. 

9:00  to  10:00  p.  m.— National   Broadcasting  Company. 
10:00  to  11:00  p.  m. — St.   Francis  Dance  Orchestra. 

Friday,   November    11 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 

12:30.    weather:    1:00.    weather:    1:03,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
5:30  p.m. — Wise   man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6  :55  p.  m. — "Weekly    Financial    Review." 
6:55,  news:  7:05,  weather;  7:08.  S.  F.  produce,  grain. 

cotton:    7:16.    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing!. 
8:00    to   9:00    p.    m.— The    KGO    Players. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to   11:00  p.   m. — Dance  music. 

Saturday.  November  12 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 

12  :30.    weather  :    1 :00.    weather  ;    1 :03,    S.    F.    stocks  ; 

1 :08.  N.  Y.  stocks. 
6:00  to  7:00  p.  m. — Dinner  concert. 

7  :00    to    7 :15    p.    m. — Weather,    news. 
7:15    to   7:30    p.    m. —Weekly   sport    review. 

8:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  12  p.  m. — Dance  music. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES — 468 

Sunday.    November    6 

10  :00    a.    m. — Morning   services. 

5:30  p.   m.— Santa   Anita  Trio. 

6:30  p,  m. — Boris  Myronoff.  concert  pianist. 

7:00  p.  m.— Aeolian  organ  recital. 

8:00   p.    m. — Packard    classic    hour. 

9:00    p.    m. — -National  .Broadcasting    Company. 

10:00   p.   m.— National    Broadcasting  Company. 

Monday.   November  7 

5:30  p.  m. — Glenn  Edmund's  orchestra. 

6:15    p.    m. — Radiotorial. 

6:30    p.    m.— Gamut    male    quartet. 

7:00  p.   m. — Gene  Johnston's   Music   Box  hour. 

8:00    p.    m.  —National    Broadcasting    Company. 

9:00   p.    m. — Enid   Newton,    concert  pianist. 

10:00  p.  m. — Roy  Isner's  KFI  serenaders. 

Tuesday.  November  8 

5:30   p.   m. — The  Dragon   Hawaiians. 

-Florence  Sanger. 

-Prof.  Knopf. 

-Mary  Rosetti  and  Don  Parker. 

-Pal  O'Mine  Trio. 

-Mantle  Lamp  Co. 

—Nellie   C.    Mills,    violinist. 

-National   Broadcasting  Company. 

— National   Broadcasting  Co. 

Wednesday.  November  9 

10:45   to   11:05  a.   m.—Gold   Medal   Talks. 

5:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 

6:16    n.    m. — Radiotorial    period. 

6:80    p.    m. — Roland    Menkel,    Dance   Orchestra. 

7:30    p.    m.— Nick    Harris    detective   stories. 

8:00  p.   m. — Cnlpet  Orchestra. 

9:00  p.  m. — National   Broadcasting  Company. 

10:00    p.    m.— Nellie   C.    Mills,    violinist. 

Thursday.   Novemher   10 

5:30  p.  m. — Elkin's  and   Hite's  Dixieland  Orchestra. 

6  :15    p.   m. — Radiotorial    period. 

6:30  p.  m.— Bill   Henry  and   Katherine  O'Neill. 

7:00    p.   m. — Program   by    the    University  of  Southern 

California. 
8:00    p.    m. — Drama    program. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern  classical  music. 
Friday,  November  11 

10:45  to   11:05  a.  m. — Gold  Medal  Talks. 
5  :30   p.    m. — Eugene    Biscailuz. 
6:00  p.  m. — Florence  Sanger. 
6:15    p.    m. — Radiotorial    period. 
6 :30   p.    m.  —Walter   Leopold,    pianist. 
7:00  p.   m. — Program  by   Paul   Roberts. 
8:00  p.  m.— Ira   D.   Morgan. 

9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — N.  B.  C.  program. 
Saturday,  November  12 
2:15    p.    m. — Football    game. 

5:30    p.   m. — Strangers   Social    Club   Orchestra. 
6:00  p.   m. — Florence  Sanger. 
6:18    p.    m. — R.'idiotorial    period. 
»'.  :30  p.   m.—  Vest  Pocket  program. 

7  :00  p.  m. — Henry  Starr,  pianist  and  vocalist. 
7:30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 
8:00  o.  m.—  National  Broadcasting  Company. 
9:00    p.    m. — Maurine    Dyer. 

10  :00    p.    m. —  Packard    program. 
11:00  p.  m.— KFI   Midnight   Frolic. 


6:00   p. 

m. 

6:15   p. 

m.- 

6:30  p. 

m.- 

7:00  p. 

m.- 

7:45    p. 

m. 

8  :00    p 

m 

9:00   p. 

m.- 

10:00  f 

.   m 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 

Sunday,    November    6 

7:45   to   8:00    p.   m.— Twilight   Organ    Hour. 

8:00    to  9:30   p.   m. —Evening  services. 

9:30  to   11:00  p.  m.— Concert  orchestra. 

Monday,   November  7 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 

6:30   to   7:00   p.    m.— KJR  junior  hour. 

7:00   to    10:00    p.   m.— Studio    program. 

10  :00    p.    m. — Time    signals. 

10:00  to  12:00  p.  m.— Dance  music. 

Tuesday,  November  8 

6:00    to   6:30    p.  m. — Time  signals,   sports    news. 

6:30  to   7:00  p.   m.— KJR  junior   hour. 

7:00  to   10:00   p.   m. — Studio  program. 

10:00    p.    m. — Time    signals. 

10:00   to   12:00    p.    m. — Vic   Meyers'  dance  orchestra. 

Wednesday,  Novemher  9 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6:30  to  7:00  p.  m. — KJR  Junior  Hour. 

7:00  to  10:00  p.  m. — Studio  program. 

10:00   p.    m.— Time  signals. 

10:00  to   12:00  p.  m. — Dance  music. 

Thursday,   Novemher    10 

6 :00    to    6 :30    p.    m. — Time    signals,    sport    news. 

6:30  to  7:00    p.   m.— KJR  junior  hour. 

7:00  to  9:00  p.  m. — Studio  program. 

9:00  to   10:00    p.   m.— Concert  orchestra. 

10:00    p.    m.— Time    signals. 

10:00  to  12:00  p.  m. — Dance  music. 

Friday,  November   11 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 

6:30   to  7:00   p.   m.— KJR  junior  hour. 

7:00  to  8:00  p.   m. — Studio  program. 

8:00  to   9:00    p.    m.— John    Hopper   trio. 

9:00   to    10:00   p.    m.— Studio   program. 

10:00  p.  m.— Time  signa's. 

10 :00    to    12 :00   p.    m. — Vic   Meyers'   dance  orchestra. 

Saturday,  November  12 

6  :00  p.  m. — Time  signals. 

6:00  to  6:30  p.  m.— ^Sport  news.  News   Items. 

6:30  to  7:00  p.  m. — KJR  Junior  Hour. 

7:00  to  10:00  p.   m. — Studio  program. 

10:00  p.  m. — Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 

KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday.     November    6 

7:30   to  9:00  p.    m. — Studio  program. 

9:00   to   10:00   p.   m.— N.    B.   C.    program. 

10:00  to  11:00  p.  m.— Little  Symphony  orchestra. 

Monday,    November   7 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7:00  to  7:30  p.  m.  —Concert  orchestra. 

7:30   to  7:45  p.   m. — Utility  service. 

7:15    to    8:00   p.    m.— Talk. 

8:00  to  9:00  p.  m.— N.  B.  C.  program. 

9  :00  to  10  :00  p.  m.— Concert. 
Tuesday.  November  8 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00   to   7:10   p.    m. — Talk. 

7:10  to  7:30  p.  m. — Utility  service. 

7:30    to  8:00    p.    m.— Book    review. 

8:00  to  8:30  p.  m.— Scaly  Dance  program. 

8:80   to    10:00    p.    m.— N.    B.    C.    program. 

10:00    to    11:00    p.    m.— N.    B.   C.   program 

Wednesday,  November  9 

6  :00   to  7  :00  p.   m. — Concert  orchestra. 

7:00   to    7:30  p.  m.— Concert. 

7:45    to    8:00    p.    m.— Lecture. 

8:00  to  9:00  p.  m. — Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.  Program. 

10:00  to   12:00  p.  m. — Dance  music. 

Thursday.  November  10 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7 :00    to    7 :30    p.    m. — Good    Humor   orchestra. 

7:30   to  7:45   p.   m.— Utility  service. 

K  :00  to  9  :00  p.  m.— Concert. 

9:00   to  10:00  p.   m. — N.    B.  C.   program. 

Friday,  November  11 

fi  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m.—  Program. 

7:30  to  8:00  p.  m. — Utility  service  and  talk. 

7  :30  to  8  :00  p.  m.— Program. 

8  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.  Program. 

10:00    to    10:30    p.    m.— Concert. 

10:30   to   12:00   p.    m. — Keep  Growing  Wiser  Order  of 

Hoot  Owls. 
Saturday,  November  12 
6  :00  to  7  :00  p.  m.— Dinner  concert. 
8:00   to   9:00   p.   m. — National    Broadcasting  Company. 

10  :00  to  12  :00  p.  m. — Dance  music. 


but  Unbowed — 
kick  me,  cheat  me,  lick  me, 
me  down  the  stairs; 
pound  me,  slash  me,  hound 


Bloody 

Beat  me, 
Throw 
Gash  me 
me, 
Make  me  say  my  prayers ; 
Though  we'll  always  have  a  fight, 
Life,  I'll  love  you  just  for  spite! 
— New  York  Evening  Post. 


November  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


1Y 


AIR  LINES 
By  Lieut.  Blaine  Stubblefield 

With  the 
real  ization 
of  31  -  hour 
air  mail,  ex- 
press and 
passe  nger 
service  from 
coast  to 
coast  across 
our  land  and 
the  certainty 
of  still  faster 
flying  time 
for  the  fu- 
ture ;  and 
with     scien- 

Lieutenant  Blaine  Stubblefield  tists      DrOm- 

sing  innumerable  useful  develop- 
nents  in  the  fields  of  radio,  wireless 
ransmission  of  power,  chemistry, 
;old  light,  and  whatnot,  it  is  only  tha 
unsophisticated  who  register  surprise 
it  anything.  Where  miracles  used  to 
oe  necessary  to  start  a  new  religion, 
they  are  now  the  foundation  of  new 
industries.  When  the  ingenious  elec- 
trician announces  that  a  man  in  San 
Francisco  can  see  his  stock  broker  iii 
Chicago  over  the  telephone,  the  comic 
Strip  architects  make  a  joke  about 
talking  to  people  in  bath  tubs.  Bui 
that  is  about  the  extent  of  the  exeil.  - 
ment.  Everybody  will  install  A I 
Looking  Glass  telephone  as  soon  as  it 
is  ready,  and  nobody  will  organ i 
new  board  of  gods  to  preside  over  the 
"revelation." 

But  too  many  of  us,  it  seems  to  me, 
arc  talking  about  the  passing  of  the 
railway,  the  automobile,  and  the 
steamship  under  pressure  of  the 
growing  flock  of  flying  machines. 
That  thousands  and  millions  of  people 
will  presently  make  routine  of  both 
long  and  short  flights,  and  that  great 
volumes  of  goods  will  be  flown  over 
fend  and  sea.  then'  is  not  the  slightest 
doubt.  And  there  is  just  as  little  reas- 
on to  believe  that  everything  and 
everybody  is  going  up  into  the  air. 
Those  street  corner  prophets,  ami 
there  are  many,  who  think  that  po- 
tato s.  pump  handles,  and  saw  logs 
will  one  day  lie  catapulted  through 
spate  on  wings,  are  surely  wrong.  It 
should  he  borne  in  mind  that  pound- 
age in  flight  must  lie  suspended  in  the 
air  while  it  is  being  transported, 
this  suspension  costs  money.  Until 
some  as  yet  unforeseen  trick  in  the 
science  of  aviation  is  turned,  only  a 
limited  variety  of  products  will  bear 
the  cost  of  being  flown.  These  "air- 
able"  goods  are.  however,  of  such  vast 
quantity  that  they  will  support  an 
intricate  system  of  air  lines  between 
every  industrial  center  of  any 
To  the  lisi  available  for  regu- 


lar air  shipment  will,  of  course,  be 
added  a  constant  stream  of  emergency 
shipments,  such  as,  for  example,  the 
set  of  steam  turbine  rings  air-ex- 
pressed from  the  east  to  San  Fran- 
cisco to  hurry  the  re-commissioning 
of  a  ship,  lying  idle  at  a  cost  of  $1000 
a  day. 

As  for  passenger  flying,  there  is  not 
yet,  nor  will  there  be,  cause  for  alarm 
on  the  part  of  automobile  builders, 
and  shipping  and  rail  services.  A 
large  proportion  of  the  people  will 
fly,  of  course,  but  they  will  also  travel 
on  rubber  tires,  by  Pullman  and  ship- 
board. Where  else  but  aboard  a  ves- 
sel afloat  on  the  water  can  one  make 
an  ocean  voyage?  Certainly  not  up  in 
the  air.  "Working  the  world  with 
steam  and  sail"  is  an  occupation  that 
will  live  as  long  as  man.  Where  can 
one  go  to  smell  fresh  earth  and  pins 
forests,  hear  the  voices  of  streams 
and  the  crackle  of  open  fires?  Cer- 
tainly not  high  over  the  mountain 
tops,  speeding  through  a  sea  of  air. 

Flight  has  charms  of  its  own,  to 
most  persons  more  striking  and  exhil- 
arating than  any  other  means  of  get- 
ting from  one  place  to  another.  It  is 
impossible  to  describe  the  grandeur 
of  that  lonely  world  above  the  clouds 
as  seen  from  an  airplane.  Nothing 
quite  so  nearly  satisfies  our  love  of 
t  ho  magic  and  unreal  as  to  go  up  from 
a  world  sodden  and  murky  with  rain 
into  a  crystal  clear  void  of  nameless 
blue,  sunlight,  and  a  dream-like  ex- 
panse of  white.  Above  all.  to  prac- 
tical people  (and  we  must  be  practical 
ilu  ae  clays  or  fall  behind  the  parade), 
is  the  speed  of  aircraft.  If  our  busi- 
ness contemporaries  travel  fast  when 
necessary  and  use  air  mail,  we  must 
do  the  same.  If  they  cut  an  hour  off 
their  delivery  or  service  time,  we 
must   cut   off  an  hour,  too — or  more. 

The  day  of  flying  is  here,  but  not  to 
crowd  out  other  means  of  moving  our- 
si  Ives  and  our  goods  from  place  to 
place.  The  air  mail  service,  for  ex- 
ample, broadens  the  field  of  opera- 
tions for  a  business  house  in  San 
Francisco  or  St.  Louis  by  many  hun- 
dreds of  miles,  thereby  devocalizing 
trade  and  making  more  traffic  for  the 
rails. 

The  airplane,  the  railroad,  the 
motor  car.  the  ship  and  all  will  take 
their  places  and  do  their  parts.  There 
is  no  cause  for  antagonism  among 
those  who  handle  these  Ben 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance  Hall.    Special  Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming;   Pool.     Fireproof   Hotel. 
Write  for  Booklet. 


T.   H.  CORCORAN.   Asua  Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


French  and  Italian  Dinners—  Veals  al  All  Hours 

Modern  Rooms—  PrUate  Cottages 

AGUA  CALIENTE 

Four  Minutes   Walk  to  Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


More   than   7830   pounds    of    mail 
was  flown  between  all  coast  cities  in 
irding    to    the    monthly 
traffic  report  compiled  today  by  A.  K. 
Humphries,  vi  ■  -nt   of    Pacific 

Air  Transport.    The   total   gain   over 
the  preceding  month  w.  inds. 

or  more  than  six  per  cent.    Californ- 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    Everylluni; 
Rates   Exceptionally   Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral   Plaza 
YOUR    HEADQUARTERS 

A   Hotel   With   An   Atmosphere 
Andrew  Johnston.  Manager 


J.  SPAULDING  &  CO. 

Established   ISM 

The  Original  F'ioneer  Carpet 
and  Rug  Cleaners 

■S3  TEHAMA   STREET 
San   Francisco 

Phone  Douglas  3084 


—    NOW     |\    01  K     HTH    UtR    — 

WADE  AND  Rl'EGG 

Tailor- 

Fall  Woolens 

•>    on    Hi-play 

Sprrial    I .ix  .f 
Scvtrh  Span   Material 


Suite  201  —  12  Geary   Street 

Pmw   Rear.- 
Saa  Fran<iae» 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  192"J 


Bookkeeper,  Typist,  desires  either 
temporary  or  permanent  position. 
Accustomed  to  meeting  public.  Refer- 
ences if  desired. 

Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


DPbks 


R\VIL  ELDERS 

239  Posl"  Sheeh  San  Francisco 


N     w    CORNER 


-K  a  YSTONEl 


PHOTO  GRAPHS 
Olive  Forever 


Air  Lines 

(Continued  from  Page  17) 

ians  began  by  using  the  coastwise  air 
mail,  express,  and  passenger  line  in 
emergencies.  That  was  hard  on  those 
who  operated  the  planes  every  day, 
winter  and  summer.  Now  the  people 
have  found  that  fast  mail  and  express 
service  is  a  good  thing,  not  only  when 
they  HAVE  to  have  it,  but  all  the 
time. 


CERTIFICATE  OF  COPARTNERSHIP 


Dooling  for  District  Attorney 

With  the  day  of  election  only  a  day 
or  so  off,  the  candidacy  of  Maurice  T. 
Dooling  for  district  attorney  seems  to 
be  gathering  momentum  with  every 
hour.  The  battle  is  obviously  between 
the  incumbent  and  Dooling,  although 
a  few  votes  will  probably  go  to  the 
third  candidate  through  personal 
friends  or  uninformed  voters. 

The  office  of  district  attorney  is  by 
law  non-partisan,  and  the  district  at- 
torney has  in  his  hands  the  prosecu- 
tion and  conviction  of  criminals 
against  the  public  weal.  On  the  ef- 
ficient handling  of  the  office  and  its 
affairs  depends  not  only  the  peace  and 
welfare  of  the  city's  law  abiding  citi- 
zenry, but  a  vast  saving  of  money  in 
speeding  up  the  trials  of  apprehended 
prisoners,  and  in  protecting  innocent 
witnesses  and  complainants  against 
the  indignity  of  protracted  legal  pro- 
cedure and  the  technical  delays  which 
can  be  raised  by  unscrupulous  law- 
yers seeking  to  befuddle  the  machin- 
ery of  the  law. 


Re-elect  John  B.  Badaracco 

John  B.  Badaracco,  candidate  for 
re-election  as  supervisor  at  the  com- 
ing election,  is  expected  to  be  one  of 
the  first  who  will  be  elected.  The 
genial  supervisor,  and  ex-assembly 
man  has  received  the  endorsement  of 
practically  every  endorsing  group 
among  the  organizations  in  the  city, 
and  indications  are  that  he  will  head 
the  ticket. 

Among  the  groups  that  have  chosen 
to  sponsor  him  are  the  Republican 
Central  County  Committee,  the  Union 
Labor,  the  Progress  ticket,  the  San 
Francisco  Retailers  Protective  Asso- 
ciation, the  Lafayette  club,  Federa- 
tion of  Italian  Societies  (52  organiza- 
tions) Swedish  society,  Telegraph 
Hill  Improvement  Association,  Mu- 
nicipal Conference,  Polish  American 
Society,  San  Francisco  Fruit  Dealers 
Association,  Down  Town  Business 
Men's  Club,  S.  F.  Retail  Grocers  Asso- 
ciation, Colored  Non-Partisan  League, 
Twenty-third  Assembly  Club,  S.  F. 
Civil  Service,  Per  Diem  Men's  Asso- 
ciation, Painters'  Union  Local  510, 
Chauffeurs'  Union,  and  many  more. 


KNOW  ALL  MEN  BY  THESE  PRESENTS:  Thai 
we.  the  undersigned,  Frances  C.  Gregory  and  Mary 
Meisinger.  do  hereby  certify :  That  we  are  copartner! 
transacting  business  under  the  firm  name  and  style 
of  TUNNEL  BOOK  SHOP  AND  CIRCULATING 
LIBRARY  ;  that  the  principal  place  of  business  of 
said  copartnership  is  situated  at  415  Stockton  Street, 
in  the  City  and  County  of  San  Francisco,  State  of 
California,  and  that  the  names  in  full  of  all  the 
members  of  said  copartnership  and  their  respective 
places  of  residence  are  as  follows : 

Frances  C.  Gregory,  880  Sausalito  Boulevard,  Sau- 
salito,   California. 

Mary  Meisinger,  910  Green  Street,  San  Francisco, 
California, 

IN  WITNESS  WHEREOF,  we  have  hereunto  set 
our  hands  and  seals  this  28th  day  of  October.  1927. 

FRANCES   C.  GREGORY 
MARY  MEISINGER 
State  of  California, 
City  and  County  of  San  Francisco,  88. 

On  this  28th  day  of  October,  1927.  before  me.  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  County  I 
of  San  Francisco.  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared Frances  C.  Gregory  and  Mary  Meisinger, 
known  to  me  to  be  the  persons  whose  names  are  sub- 
scribed to  the  within  instrument  and  they  acknowl- 
edged  to  me  that  they  executed  the  same. 

IN  WITNESS  WHEREOF.  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal  the  day  and  year  in 
this   certificate   last   above  written. 
(SEALI  FLORA    HALL. 

Notary   Public   in  and  for  the  City  and   County 
of  San  Francisco.  State  of  California. 


CERTIFICATE   OF   CO-PARTNERSHIP 

KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we.  the  undersigned.  George  C.  Ashley,  Frank  A. 
Gregory  and  William  D.  Newman,  do  hereby  certify: 

That  we  are  copartners  transacting  business  in  the 
State  of  California,  under  the  firm  name  and  Btyle 
of  A  &  G  STUDIOS :  that  the  principal  place  of 
business  of  said  copartnership  is  situated  at  220  Post  i 
Street,  in  the  City  and  County  of  San  Francisco, 
State  of  California,  and  that  the  names  in  full  of  all 
the  members  of  said  copartnership  and  their  respec- 
tive places  of  residence  are  as   follows  : 

GEORGE  C.  ASHLEY,  114  Central  Avenue.  Sau- 
salito, California. 

FRANK  A.  GREGORY.  880  Sausalito  Boulevard, 
Sausalito.    California. 

WILLIAM  D.  NEWMAN.  225  Harrison  Avenue, 
Sausalito,  California. 

IN  WITNESS  WHEREOF,  we  have  hereunto  Bet 
our  hands  and  seals  this  13th  day  of  October.  1927. 

GEORGE   C.   ASHLEY 
FRANK   A.  GREGORY 
WILLIAM   D.  NEWMAN 
State  of  California, 
City  and  County  of  San  Francisco,  ss. 

On  this  18th  day  of  October,  1927  before  me.  Flora' 
Hall,  a  Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco,  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared George  C.  Ashley.  Frank  A.  Gregory  and 
William  D.  Newman,  known  to  me  to  be  the  persons 
whose  names  are  subscribed  to  the  within  instrument 
and  they  acknowledged  to  me  that  they  executed  the 
same. 

IN  WITNESS  WHEREOF.  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal,  the  day  and  year 
in    this   certificate   last  above   written. 


(Seal  I 


FLORA  HALL. 


Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco.  State  of  California. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business,  San  Francisco, 
California. 

Notice  is  hereby  given  that  at  a  meeting  of  the  Di. 
rectors  held  on  the  4th  day  of  October.  1927,  an  as-, 
sessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation  payable 
immediately  in  legal  money  of  the  United  States,  to 
the  Secretary,  at  the  office  of  the  company.  Room 
245.    Monadnock    Building,    San    Francisco,    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  12th  day  of  November.  1927,  will  be 
delinquent  and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on  ' 
Tuesday  the  13th  day  of  December,  1927,  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver-  , 
tising  and  expense  of  sale. 


M.  J.  SEELY.  Secretary, 


245  Monadnock  Building 


San  Francisco,  Calif. 


November  5,  1927                                  1 

W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco                               Phone  Kearny  391 

Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with  Shreve   &   Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches  a  Specialty 

209   POST   STREET  at   GRANT  AVENUE 

San  Francisco,  Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and   Works:    1625   Mission   St. 

Phone  Market  7913 

Branch   Office:    760   Sutter  Street 

(Hotel   Canterbury    BldK  I 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

lb  better  serve  our  many  friends  and 
patrons  over  Moo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  Lead  in?  Hotels 

ACCOMMODAnNO  I00O  GUESTS 

Ur\'e  rooms'  with  unusually  lujh 
ceilinjs-  and  $xxl  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  lot  perfect  comfort 

Alfred  S.  Amer  tv  Co.  ua 

NEW  ORLEANS.  LA 
Send  for  desoirxr*-  fokjet    Ticket  ctTtces  cf 


— .cnrArwfoi 
Illustrated  MardiCVjs 
Proctam  lot  the  asking 


all  Transportation 
Lines  in  Lobby 


fflhf  Rooscl'flt 

MOBWt,  a- 
OPINING  OCTOBER  (OlS 


THE  SAN  FRANCISCO  NEWS  LETTER 

Suhr  for  Supervisor 

Fred  Suhr,  candidate  for  super- 
visor, in  a  final  campaign  statement 
requests  his  friends  to  discount  the 
wide-spread  rumors  forecasting  a  tre- 
mendous landslide  for  him  at  the  polls 
on  Tuesday,  and  urges  them  to  see 
that  every  citizen  approving  his  can- 
didacy casts  a  ballot.  Suhr's  state- 
ment follows  in  part: 

"If  all  my  friends  go  to  the  polls 
and  vote  next  Tuesday  I  feel  confident 
that  I  shall  be  elected  by  a  wide  ma- 
jority. However,  I  want  my  support- 
ers to  know  I  have  a  definite  fight  on 
my  hands  and  that  the  only  way  to 
make  certain  of  success  on  election 
day  is  to  register  the  largest  possible 
vote.  Many  times  overconfidence  and 
carelessness  have  resulted  in  defeat. 
I  am  sure  that  all  my  loyal  friends 
will  not  allow  pre-election  optimism 
to  prevent  my  election.  I  am  confident 
that  their  sense  of  civic  duty  will  get 
them  to  the  polls,  and,  if  that  is  the 
case,  I  feel  sure  of  winning  by  a  wide 
margin. 


19 


McSheehy  for  Supervisor 

Supervisor  McSheehy  points  out 
that  he  is  qualified  for  the  office  of 
assessor  from  his  experience  as  a 
builder  in  San  Francisco  for  the  last 
twenty-five  years.  He  also  pointed  out 
that  the  assessorship  is  the  logical 
next  step  from  the  chairman  of  the 
finance  committee. 

Supervisor  McSheehy  also  says 
that  his  platform  during  his  ten  years 
as  supervisor  was  one  of  economy, 
and  that  he  has  always  endeavored 
to  keep  down  the  costs  of  this  city's 
government,  consistent  with  the 
needs  of  San  Francisco. 

Ex-service  men  are  forming  clubs 
throughout  the  city  to  further  Super- 
visor McSheehy's  candidacy  in  recog- 
nition of  his  efforts  for  the  securing 
of  San  Francisco's  War  Memorial,  as 
x  tribute  to  her  soldier  dead.  Super- 
visor McSheehy  is  a  member  of  the 
executive  committee  of  the  San  Fran- 
cisco War  Memorial. 

Supervisor  McSheehy's  campaign 
slogan  is:  "I  have  reduced  your  taxes: 
if  elected  assessor  I  will  equalize  your 
assessments." 


Now  Partnership  Formed 

George  Filmer,  Roy  Bradford.  Vic- 
tor T.  Maxwell  and  Donald  Bradford 
announce  the  formation  of  a  co-part- 
nership under  the  firm  name  of  Fil- 
mer. Bradford  &  Maxwell,  to  engage 
in  the  general  stock  and  bond  broker- 
age business.  Temporary  offices  have 
I  eea  opened  at  room  303-341  Mont- 
gomery street.  They  are  members  of 
the  San  Francisco  Stock  and  Bond  Ex- 
change. 


f?aeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  he  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


■,J.-iJ^i;IU-^.a.MJH:l--li 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street,    Sari    Francisco  --     -     --- 


TiPEWRITE  R  & 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

50t  MARKET  STREET 
Phone  Kouclas  649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection   in  San   Francisco. 
San   Bruno  and  San  Mateo 


USED 

ADDING.  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDIM;  HACBINB 
EXCHANGE 


Phone   C.rnfld   IMi 


SC4    Market   St. 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  U 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal. 

Sport    and    Business    wear    is 

now   ready  for   your  early 

consideration. 

\-  PRAM 

OPP.    OLTMPIC    CI.CB 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  5,  1927 


At  Delightful 


SANTA  CRUZ 

CALIFORNIA 


»*>0<*- 


K Metropolitan  Service  in  an  environment^ 
jLaffording  every  outdoor  recreation)* 


/COMBINING   the   comfort  and  convenience  of  a   metropolitan 
hotel  with   delightful  ocean  and  mountain  scenery,  a  health- 
ful climate  and  every   outdoor  recreation  —  this  splendid   resort 
offers  you  pleasure  every  day  in  the  year. 

The  garden  dining  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


Zs^rr^uc.- 


The  new  Casa  del  Rev  Apartments  provide  every  facility  for 
light-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 
the  transient  guest,  the  week-end  visitor  or  the  vacationist. 

Golf,  Surf-bathing,  Plunge-bathing,  Horse-hack  Riding, 

Scenic   Drives,    Fishing,    Hiking.    Tennis,    Dancing    and 

numerous  amusements  of  the  Casino. 

HOTEL  RATES— (European   Plan) 

Daily  Weekly 

One   person,    room    with    bath               $3.50   to  $1.50  $21.00   to  $27.00 

Two  persons,  room   with  bath 5.00     "     6.50  30.00     "     39.00 

One  person,  room    without  hath      .     2.50     "     3.00  15.00     "     18.00 

Two  persons,  room  without  bath  ...     3.50     "     1.00  21.00     "     24.00 
Corner  suites  of   two  rooms  for 

two    persons    8.50     "  10.00 

Special  Weekly  and  Monthly  Rates  During   Fall  and    Winter. 

For  additional  information  and  reservations,  address: 

THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 

SANTA  CRUZ,  CALIFORNIA  4527 


From  Brighte.   Pens  Than  Ours 

"How  ja  like  my  dress,  it's  a  sample?"- 
Youth    (sympathetically) — You    don't    get    much    for 
nothin'  these  days,  do  you  ? — Toronto  Goblin. 

*  *     * 

A  man  whose  whole  life  had  been  spent  in  active  busi- 
ness passed  to  the  spirit  world. 

On  arriving  there  he  thought,  "Now  for  some  rest  and 
perfect  peace." 

After  quite  a  short  time  a  spirit  tapped  him  on  the 
shoulder  and  said,  "Excuse  me,  sir;  you  are  wanted  on 
the  ouija  board." — Tit  Bits. 

*  *     * 

"Safety  First,"  while  an  eminently  useful  slogan,  is  not 
the  sign  under  which  the  human  race  moves  on  to  power 
and  conquest. 


The  Man 
there. 

The  Cop — Yeah,   according  to  all  reports. 
Chaperon. 


There  must  be  some  shooting  going  on  up 

Hamilton 


They  called  him  Daniel,  because  he  was  a  Boone  to  his 

family. — Louisville  Satyr. 

*  *     * 

Some  people  have  tact,   and  others  tell  the  truth. — 4 

Norfolk  Virginian-Pilot. 

*  *     * 

Job  had  trials,  but  he  never  had  to  make  seven  more: 
payments  on  a  car  that  lost  an  argument  with  a  loco- 
motive.— Eugene  (Ore.)  Guard. 

*  *     * 

Mr.  Coolidge's  prudence  is  illustrated  by  the  fact  that 
he  telephoned  to  Mexico,  but  is  actually  going  to  Cuba. 
— Albany  Knickerbocker  Press. 

*  *     * 

Grandmother  says  that  one  reason  why  girls  are 
naughty  is  because  they  get  the  shingle  in  the  wrong 
place. — Los  Angeles  Times. 

*  *     *  ^J 

A  news  item  mentions  the  case  of  a  New  York  manj 
who  started  life  as  an  errand-boy  and  has  now  been  mada 
an  editor.  This  just  shows  the  danger  of  starting  life 
as  an  errand-boy.- — Punch. 

*  *     * 

Mr.  Maurice  Campbell,  federal  prohibition  adminis- 
trator, will  not  permit  his  agents  to  sample  liquor  sold 
in  New  York.  His  men  have  as  much  right  to  live  as  any- 
body.— New  York  Evening  Sun. 

*  *     * 

Ex-Kaiser  Wilhelm  is  said  to  have  been  entertaining  a 
batch  of  German  mythologists  at  Doom.  Maybe  he  con- 
templates getting  out  some  more  memoirs  in  the  causes] 
of  the  World  War.— Beloit  Daily  News. 

*  *     * 

"What  funny  names  these  Chinese  towns  in  the  news 
have,"  remarked  a  man  from  Schenectady  as  he  read  a 
Poughkeepsie  newspaper  on  his  way  to  meet  a  friend 
in  Hoboken. — Christian  Science  Monitor. 

*  *     * 

It  isn't  surprising  to  learn  that  women  spend  so  nmcli 
more  on  their  toilettes  than  the  Government  does  on  its 
warships.  The  women,  as  a  matter  of  fact,  are  always 
tetter  prepared  for  war  than  the  government  is. — Phila- 
delphia Inquirer. 

*  *     * 

Minds  are  like  parachutes:  They  function  only  wher 
they  are  open. — Louisville  Times. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.   35c.  50c.  75c   SI. 00.  $1.50   a  la  Carta 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


tJcrtMu  ilUsa/jJuA,  Oficm^ 


400  POST  ST.,  S.  F. 
Garfield  234 
CLIPT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2  p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Lnrkin  Sts. 


BLANCO'S 


Phone 
Craystonc    8100 


Weekdays.    Luncheon    $  .75 

(11  :30   to   2    p.  m.) 
Dinner.   Week   Days  &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without    Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   8AN    MATEO 


Featuring     Southern     Cooking 

Open    From 
11 :30    a.  m.    to    2:00    p.  m. 

5  >80    p.  m.    to    6  :80    p.  m. 

Sundays      an. I       Holidays 

4  .30     to     S:30     p.  m.     only 
CLOSED    EVERY    MONDAY 

Half    Block    from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    llM    A    M.    TO    11:00   P.M. 
I'nsurpassed    Ooisine 

II  R_r~    ^fS 

14-Mile   House 

CARL    I.EONHARDT 
Formerly  of  Golden  Gate  Park  Casino 

^|T^^                    CAROLINE  JONES 
^^kCS^^       Luncheon  is  served  from  11:30  to 

aWg5*X':\wi.             2:30  and  Tea  fl0m  3  t0  5 
T^aKuM    LW      t-xclusive   use   of  room   for  club  dinners 

^^jfv         .,34  Sutter  St.             Douglas  7118 

ICE  CREAf% 


CANDY 
PASTRY 


BREAKFAST 

POLK  t  CALIFORNIA  STS  I  LUNCHEON 

Cr.T,i...  DINNER 

»ioo       Jioi       Jioi  I  ■«  ■  J-f  r*«  n.  tpc 


w 


We   now   deliver   to  any  part  of   the  city — including  Sundays   and  Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from   6  p.   m.   to  1   a.  m. 


THIRD     STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from   Southern  Pacific  Depot 

Corner   Third   and  Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140   GEARY   ST 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


$50,000  Prize  Contest 

Let  us  send  you  our  illustrated  Booklet  of  particulars. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry' 

250  Twelfth   St.  PHONE   MARKET  91C 

Peninsula  Phone  San  Mateo  1188 


San    Frar.ri.co 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian    Dyeing   and    Cleaning 


Poal    Street 
In    Virginia    Hotel 


San    Franciwo 
Phone   Franklin    2SI0 


CARL  N.  CORWIN  CO. 

general  cAgent 

Homestead  Fire  of  Baltimore 
Mercantile  Underwriters  Agency 
Union  Fire  of  Buff 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


\l   I  ((MOBILE 


FIRE 


FIDELITY  A  Si  RETT   BONDS 


W.TY 


Royal  Insurance  Baildine 

San   Franc  - 


In.arance  Eirhance   Buildinr. 


MOTORISTS! 
Carquinez  &  Antioch.  bridges 

increase  your  enjoyment  because  they 
place  the  famous  beauty  spots  of 
Northern  and  Central  .California  al- 
most in  your  back  -  yard. 


Over  the  CARQUI- 
NEZ Bridge  to  Lake 
County,  the  "  Switzer- 
land of  America";  to 
Jack  London's  be- 
loved Valley  of  the 
Moon;  to  Steven- 
son's wonderful  Sil- 
varado  country  and 
the  Redwood  Empire 
beyond — 

Reached  via 

San   Pablo  Avenue, 

OAKLAND 


Over  the  ANTIOCH 
Bridge  to  the  superb- 
ly beautiful  Sacra- 
mento River  country 
—  the  "Netherlands 
of  America"  —  the 
famous  land  of  Sut- 
ter's gold  and  the 
State  capital.  Fine 
paved  highway  all 
the  way — 

Reached  via 

Tunnel  Road, 

OAKLAND 


Bridges  Open  All  Day  and  All  Night- 
No  Delays 


■  No  Time  Tables 


o4mbassador~ 

^  Los    Angfeles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAK  VECHTEK 

Author,  writin?  in  VANITY  FAIR    says: 

Tbt  Ambassador  is,  I  ihouta  tbint,  one  of  the  very  bell  bottti 
m  tht  world.    "The service  is  superlautt,  iht  foodamne, 
the  courtesy  of  management  ana  employee'  unfailing." 

Id  the  wide  range  ol  \ts  attractions,  the 
Ambassador  likewise  excels  Superb. 
27-acre park,  with  miniature  golt  count 
and  open-air  plunge.  Riding,  hunting 
_  and  all    iports,   including   privileges  of 

Rancho  Goll  Club  Motion  picture 
theater  and  25  smart  shops  within  the 
hotel  Dancing  nightly  to  the  music  ol 
the  famous  Cocoanut  Grove  orchestra. 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5,  $6  and  $7  a  day  single, 
from  $7.00  double- 


WRITE  (or  Oef » Booklet  ol 
Calif.  Reap**  md  Intonmtion. 
BEN   L-  FRANK   &Ha*ter 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Arc  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pare  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA.  November  26th:  SS  VENEZUELA,  December  17  From  New 
York:   SS  VENEZUELA,   November  12th:   SS  COLOMBIA,  December  31st. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket  agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  November  12,  1927 


LOS  ANGELES 


lit 

\festeiday  Today^  Always 
Qhe  GREATEST  MOTHER 


An  Invitation  to  Join 

THE  AMERICAN  NATIONAL  RED 
CROSS  will  hold  its  ELEVENTH  annual 
Roll  Call  from  Armistice  Day  through 
Thanksgiving  —  November  11-24  —  when 
all  are  cordially  invited  to  become  members 
of  this  great  organization.  Membership 
dues  paid  at  that  time  maintain  the  work 
of  the  Red  Cross — Local.  National  and 
International  —  throughout  the  ci 
vear. 


An  Engineer 
Says: 

My  training  makes  me  an- 
alytical of  facts  and  their 
statement.  That  is  why  I 
always  turn  to  an  accur- 
ate paper.  I  read  the 


ttanfwfli 


€l)tt<wirte 


SAMUEL   KAHN 
President 


YOUR  NAME 


S«L 


PUT        ON 


FRJEE 

Orders  of  — 

11,-25,-50,-100 

OH    MOKE     CARDS 


'S-i252 


0/>e  very  best  values 

YOU      CAN       BUY 

Real  Beautiful  Cards 


THE   PROCESS  ENGRAVING   COMPANY 

636  Market  Street    ::    San  Francisco,  Calif.    ::    Opp.  Palace  Hotel 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  CoE.st 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S>6.  by  Frederick  Marriott.  Publ'shed  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  NOVEMBER  12,  1927 


No.  46 


Cruise  De  Luxe 

Planned  by  Panama  Mail  Line 


A  seven  weeks'  sea  and  rail  tour  to  seven  countries  and 
seven  thousand  miles  of  sightseeing  has  been  arranged 
by  the  Panama  Mail  Line  for  a  party  of  one  hundred 
prominent  business  men  and  women  to  sail  from  San 
Francisco  aboard  the  liner  Venezuela  on  December  17. 

The  cruise-party,  an  all  expense  tour,  will  arrive  in 
countries  of  the  Spanish  Americas  when  these  lands  are 
most  favorable  from  a  scenic  vista  point  of  view  to  the 
visitor. 

The  party  is  limited  to  one  hundred  persons  and  the 
tour  will   be  conducted   by   expert 
guides  who  are  familiar  with  the 
languages  and  customs  of  the  peo- 
ple in  the  lands  to  be  visited. 

The  "Venezuela"  is  especially 
fitted  for  cruising  in  the  semi- 
tropics.  The  vessel  is  known  to 
thousands  of  travelers  for  her  fine 
accommodations  and  cuisine.  Her 
officers  and  crew  are  selected. 

The  restorative  effect  and  life- 
giving  properties  of  a  sea  voyage 
are  universally  acknowledged.  But 
when  this  is  combined  with  con- 
genial companionship,  then  there  is 
no  question  but  that  such  a  voyage 
becomes  the  utmost  in  personal 
enjoyment. 

Built  especially  for  service  in 
tropical  waters  and  equipped  with  every  modern  con- 
venience for  the  comfort  and  safety  of  the  passengers, 
the  liner  Venezuela  leaves  nothing  to  be  desired  in  a 
cruise  of  this  nature. 

The  cuisine  of  the  ship  is  maintained  at  the  highest 
standard  and  the  food  and  service  will  compare  favorably 
with  the  best  hotels  in  the  land. 

A  well  trained  and  highly  efficient  crew  assures  the 
maximum  of  comfort  and  happiness  aboard  ship,  a  vital 
factor  to  consider  when  choosing  a  cruise. 

Broad   deck   space   is   a   popular  feature  of  the   liner 
Venezuela."    There  is  plenty  of  room  for  all  the  diver- 
sions that  make  for  entertainment  while  at  sea.  such  as 
deck  games,  promenades  and  other  features. 


The  deck  veranda  with  its  armchairs  and  card  tables  is 
especially  inviting.  All  deck  spaces  are  sun-protected  but 
open  to  the  breeze.  One  of  the  most  enjoyable  features 
aboard  the  liner  "Venezuela"  is  the  open  air  salt  water 
swimming  tank. 

A  splendid  ship's  orchestra  plays  delightful  music  at 
meal  times,  as  well  as  for  the  nightly  dancing,  and  special 
concerts  that  are  features  of  a  trip  on  the  "Venezuela." 
The  staterooms  are  large  and  attractively  furnished. 
Each  has  two  floor-standing  beds.  There  are  no  heat-con- 
fining   upper   berths.    Each   state- 
room is  equipped  with  double  wash 
stands  with  running  water,  clothes 
closets,  electric  lights  and  fans,  in- 
cluding individual  lamps.  There  are 
a'so  i'e  luxe  cabins  which  have  pri- 
vate baths  adjoining. 

Then  as  the  traveler  enjoys  life 
at  its  best,  the  "Venezuela"  makes 
calls  at  Mexico,  Gautemala,  Nicar- 
agua. Panama  Canal  Zone,  Cuba, 
and  after  these  countries  are 
toured,  the  party  will  proceed  to 
Miami.  Florida,  where  they  will 
start  on  an  eight-day  700-mile  auto- 
mobile parlor  car  tour. 

One  of  the  most  interesting 
places  to  be  visited  will  be  to 
Guatemala  City.  The  party  will  dis- 
embark at  Champerico.  and  board  a  special  train  for  the 
delightful  trip  up  to  an  elevation  of  5,000  feet  above  sea 
level  where  glorious  Gautemala  City  rests. 

Shore  excursions  have  been  arranged  at  nearly  all  of 
the  places  to  be  visited.  The  party  will  reach  Havana  at 
a  time  when  King  Joy  reigns  in  this  Pearl  of  the  Antilles. 
Here  the  tour  party  will  witness  gaiety  at  its  height  with 
merrymakers  from  the  four  corners  of  the  world,  making 
Havana  their  pleasure  spot  during  the  winter  months. 

Florida  will  be  toured  over  a  journey  of  Ton  miles 
aboard  de  luxe  motor  cars,  with  visits  to  all  the  pleasure 
resorts,  the  Everglades  and  other  interesting  places. 

An  all  day  tour  of  the  Apache  trail  to  Phoenix  is  also 
included  in  the  itinerary. 


Aboard  the   I'anama   Mail  S.  S.  "Venezuela 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


Hit-and-Run  Scoundrels 

One  of  our  best  police  captains  died  the  other  day ;  it  is 
said,  largely  through  despair  at  the  increase  in  hit  and 
run  cases  with  which  he  seemed  to  be  unable  to  grapple. 
There  is  something  about  that  thing  which  is  very  un- 
canny and  which  tends  to  fill  the  heart  and  soul  with  dis- 
may at  the  very  beastliness  of  so  large  a  part  of  the 
human  race. 

We  do  not  suppose  that  anyone  who  reads  this  could 
imagine  anybody,  still  less  himself,  in  the  position  of  a 
hit-and-runner.  We,  all  of  us,  at  times  imagine  ourselves 
guilty  of  some  crime  or  other.  It  is  presumably  true  that 
there  is  no  one  who  has  not  at  one  time  or  another 
thought  of  himself  as  a  murderer.  Indeed,  as  far  as  most 
of  us  are  concerned,  occasions  in  life  have  arisen  where 
we  have  been,  at  least,  potential  murderers.  But  it  is  very 
doubtful  whether  any  person  has  ever  contemplated  him- 
self as  a  hit-and-runner.  The  thing  is  too  nasty  even  to 
think  about. 

It  is  not  only  that  the  actuality  of  the  crime  is  abom- 
inable, but  the  conditions  surrounding  it  are  so  dreadful. 
To  drive  into  a  human  body,  to  strike  it  down  and  then 
to  speed  away,  leaving  it  prostrate,  the  result  of  one's 
own  handiwork,  is  so  gruesomely  inhuman  as  to  defy 
imagination.  And  yet  it  is  done  and  increasingly.  We  do 
not  wonder  that  Captain  Gleeson  succumbed  to  the  con- 
templation of  such  a  condition. 

There  is  no  remedy  in  punishment  for  the  hit-and-run- 
ner has  such  a  chance  to  avoid  punishment.  It  would 
appear  as  if  a  portion  of  the  population  was  in  possession 
of  an  instrument,  in  the  auto  vehicle,  which  transcended 
its  power  of  responsibility.  That  is  true;  there  are  too 
many  children  in  mental  development  with  high  power 
cars. 


Mussolini  and  Telegraph  Hill 

We  think  that  there  must  be  some  subtle  change  in  the 
Italian  which  the  mere  transportation  to  this  part  of  the 
world  and  exposure  to  the  free  air  of  the  Pacific  seems  to 
effect.  We  doubt  very  much  if  the  great  Dictator  could 
successfully  grapple  with  his  people  here  as  he  does  at 
home.  They  show  a  very  valiant  and  determined  ability 
to  declare  themselves  and  to  be  master  of  their  own  des- 
tiny. 

We  do  not  refer  to  supermen  like  Giannini,  who  has 
played  the  great  role  of  banker  and  organizer  in  this 
part  of  the  world  and  has  shown  a  genius  which  can  only 
be  matched  by  the  most  distinguished  financiers.  After 
all.  Giannini  was  originally  a  Santa  Clara  boy  and  we 
claim  him  as  our  own.  At  any  rate,  genius  is  genius  and 
will  make  its  way  in  spite  of  everything. 

We  are  talking  about  the  people  on  Telegraph  Hill  who 
live  such  an  independent  life,  while  so  many  of  the  rest 
of  us  are  bound  down  by  the  tyrannical  bond's  of  the  later 
day  puritanical  government  which  has  no  part  or  lot  in 
the  real  California.  We  submit,  the  Italian  does  not.  A 
walk  up  Telegraph  Hill  will  show  the  wine  presses  merrily 
at  work  and  the  sons  of  Italy  in  happy  abandon. 

And  yet  this  will  not  last  for  very  long.  The  immigra- 
tion laws  will  prevent  the  further  coming  of  the  Italian. 
The  buoyance  which  is  his  will  disappear  and  we  will  be 
utterly  at  the  mercy  of  the  joy-killers. 


A  Real  Californian 

Dr.  Morris  Hertzstein,  who  died  a  week  or  two  ago,  was 
one  of  the  great  San  Francisco  physicians.  He  added  to 
the  distinction  of  the  city  by  his  ability  as  a  medical 
practitioner.  In  his  life  he  was  a  worthy  man  and  a  good 
citizen  as  well  as  good  doctor.  But  he  has  added  immeas- 
urably more  to  his  stature  by  the  way  in  which  he  dis- 
posed of  his  property  after  his  death. 

It  is  not  that  he  left  money  to  the  universities.  He  was 
a  rich  man  and  many  rich  men  leave  money  to  the  uni- 
versities, a  fine  and  distinguished  thing  to  do,  but  not 
calling  for  any  special  mention.  Stanford  gets  $100,000 
for  a  chair  in  biology  and  the  University  of  California 
about  half  a  million  dollars,  for  scholarships  in  medical 
research  work  and  other  scholastic  activities,  in  which  the 
doctor  was  personally  interested  in  his  life  time. 

But  it  was  the  point  of  view  which  the  will  expressed 
that  was  at  the  same  time  distinctive  and  promising.  The 
good  doctor  pointed  out  that  he  had  made  his  money  in 
this  community  and  that  he  had  made  it  unaided,  by  his 
own  efforts.  Europe  had  done  nothing  for  him  and  there- 
fore he  would  do  nothing  for  Europe.  This  idea  that  a 
man  should  recognize  the  community  in  which  he  works 
is  admirable.  It  is  an  inspiration  as  well  as  a  suggestion 
to  others  who  have  unusual  gifts  and  who  have  acquired 
money  in  the  course  of  useful  work.  It  reminds  one  of 
the  attitude  of  the  churchman  to  his  wealth  in  the  middle 
ages. 

Yet  Europe  had  something  to  do  with  it,  after  all.   One 
does  not  become  a  Hertzstein  through  merely  wanting  to 
be  that  sort  of  person.  Behind  the  personality  of  the  doc-  ' 
tor  is  a  line  of  people  in  Europe  from  whom  in  the  nature 
of  things,  he  must  have  derived  much. 


The  Election  Returns 

San  Francisco  has  vindicated  its  own  claims  to  good 
sense,  for  the  voting  at  the  recent  election  was  far  more 
representative  of  good  and  thoughtful  citizenship  than  is 
often  the  case.  Mayor  Rolph  is  returned  with  a  triumph- 
ant majority  in  excess  of  30,000.  This  is  not  only  a  vic- 
tory;  it  stamps  the  grateful  approval  of  a  loyal  con- 
stituency. The  Mayor  has  now  the  distinct  mandate  to 
go  ahead  with  his  policies  and  we  shall  all  benefit. 

The  defeat  of  Finn  for  sheriff  is  a  lesson  which  machine 
politicians  may  well  heed.  There  is  no  longer  any  chance 
for  the  return  of  the  saloon  and  slum  methods  of  coercing 
public  opinion.  Those  days  have  gone  and  San  Francisco 
will  never  see  them  again.  The  effort  to  restore  them 
lost  San  Francisco  a  good  sheriff,  for,  with  all  his  faults 
as  a  politician,  Finn  was  a  good  executive  of  the  sheriff's 
office. 

Perhaps  more  satisfactory  than  anything  else  was  the 
voting  on  the  bonds.  The  Boulevard  bonds,  which  are' 
necessary,  carried,  well  ahead,  while  those  proposed  bond9< 
which  were  either  wasteful  or  foolish,  were  repudiated.    ] 

The  election  has  been  entirely  satisfactory  and  the 
results  are  progressively  conservative. 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Late  Autumn 

Here  we  are  with  the  first  rains  already  fallen  and  the 
snow'  beginning  to  lie  thickly  on  the  summits  of  the 
mountains.  We  are  now  beginning  to  store  up  our  life  for 
the  coming  spring.  As  other  communities  are  starting  to 
look  forward  to  a  period  of  cessation  and  of  stark  inac- 
tivity in  nature,  we,  on  the  other  hand,  are  just  begin- 
ning to  see  the  coming  of  the  new  life.  With  the  first 
rains,  the  California  of  next  year  is  really  born. 

Already  the  hills  are  changing;  there  is  a  touch  of 
green  running  through  the  grey  grass  and  in  a  short  time 
the  Marin  Hills  across  the  Golden  Gate  will  be  emerald. 
The  violets  are  here  already  and  it  will  not  be  long  before 
the  new  spring  flowers  will  be  coming  in  to  challenge  the 
market. 
And  yet  the  past  year  is  with  us  still.  It  is  fall,  at  the 

ame  time  as  it  is  spring.  The  chrysanthemums  are  still 
the  great  attraction  in  gardens  and  florist  windows.  The 
California  market  shows  a  wealth  of  color,  of  browns  and 

eds,  crimsons  and  purple  which  belong  alone  to  the  fall 
md  in  which  the  spring  has  no  place.  One  could  take  a 
Irive  in  the  Carmel  Valley  and  see  the  pumpkins  lying  on 
:he  floor  of  the  valley,  orange  and  yellow,  a  beautiful 

ight,  which  will  match  many  of  the  most  famous  sights. 
Very  lovely  are  the  Carmel  pumpkins  and  glorious  the 

olors  of  the  hillsides  in  Monterey,  but  not  so  glorious  as 

he  woods  of  Shasta. 

So,  here  we  have  at  one  and  the  same  time  the  spring 
ind  the  fall.  The  old  glory  fades  away  reluctantly  in  face 
)f  the  new  life  ;  violets  battle  with  chrysanthemums.  That 

s  the  fact  that  makes  late  autumn  here  so  aboundingly 
)eautiful. 


Russia,  the  Problem 

Ten  years  have  gone  since  the  present  Russian  govern- 
nent  came  into  power.  No  one  who  saw  the  advent  of 
enin  and  the  bolshevists  had  any  idea  that  they  would 
>ersist  for  that  length  of  time,  least  of  all  the  bolshevists. 
^s  Lenin  has  explained,  they  made  their  coup  because 
hey  were  bound  to,  politically  speaking,  under  the  cir- 
umstances  as  they  were.  But  he  had  no  expectation  of 
naintaining  a  government.  Still,  the  government  exists 
nd  it  is  not  too  much  to  say  that  it  is  as  least  as  strong 
s  any  Russian  government  has  been  since  history  was 
written.  All  observers  appear  agreed  that  as  far  as  the 
overnment,  as  such,  is  concerned,  there  is  no  presen 
ndications  of  any  probable  disturbance. 

There  must  be  something  in  the  present  condition 
/hieh  satisfies  the  needs  of  the  Russian  people,  but  what 
t  is  is  inconceivable  to  the  rest  of  us.  They  have  a  frank 
ictatorship,  which  does  not  pretend  to  be  anything  else. 

tyranny,  in  short,  with  a  secret  police  and  all  the  em- 
ellishments  of  Tsardom.  There  is  no  pretense  at  liberty 
nd  apparently  no  demand  for  it.  for  great  leaders  who 
ave  called  tor  more  freedom  have  been  reletrated  to  the 
ear  with  practically  no  protest.  The  economic  conditions 
re  peculiar,  there  is  surely  no  communistic  state,  and  yet 
here  is  no  capitalistic  state.  There  is  a  curious  mixture 
f  state  management  combined  with  co-operatives,  of 
rades  unionism  plus  an  enormous  body  of  state  or  po- 
tical  overseers.  It  is  a  mixture  which  would  drive  an 
conomist  to  despair. 

Practically  an  outlaw.  Russia  still  continues  to  main- 
ain  itself  and  even  to  increase  the  demand  for  outside 
ommodities.  It  is  a  problem  which  has  to  be  met.  for. 
iter  all.  there  are  150  millions  of  people  in  Russia  and 
wealth  beyond  calculation,  in  its  practically  untouched  re- 
ources.  But  no  statesman  here  or  elsewhere  has  arisen 
rho  can  grapple  with  that  problem  successfully. 


Football 

OVER  THE  HUMP 
By  Lyman  Martin 

Down  from  the  North  comes  the  purple  and  gold  of  the 
Washington  Huskies  this  week  to  play  California  over  at 
Berkeley.  Previous  to  last  Saturday  we  knew  very  little 
of  Washington's  strength.  Conjecture  and  hypothesis 
were  all  that  we  could  base  any  judgment  on.  If  there 
were  any  doubt  as  to  Washington's  strength  it  was  dis- 
pelled last  Saturday  when  Stanford  journeyed  up  to 
Seattle  and  beat  them.  Stanford  won,  but  that  tells  very 
little  of  the  story.  The  Huskies  always  have  had  big 
teams  and  powerful  teams.  This  year  is  no  exception. 
They  literally  pushed  Stanford  all  over  the  field.  That 
they  lost  was  due  to  the  fact  that  they  played  dumb  foot- 
ball while  Stanford  played  heads  up  football,  taking  ad- 
vantage of  all  of  the  breaks  and  the  Huskies'  dumbness. 

Last  week  California  beat  Montana  over  at  the  Berkeley 
Memorial  Stadium,  yet  they  showed  far  less  in  their  vic- 
tory than  Washington  showed  in  their  defeat.  If  the 
Bears  are  to  take  Washington  into  camp  and  re-establish 
themselves  as  conference  contenders  they  must  snap  out 
of  their  lethargy  with  a  vengeance  this  week.  Of  course 
the  boys  over  at  the  State  University  thought  that  they 
had  a  set-up  and  played  accordingly,  but  they  must  change 
their  tactics,  and  in  the  short  period  of  one  week. 

Stanford  has  all  the  best  of  the  schedule  from  now  on. 
This  Saturday  they  play  Santa  Clara  down  on  the  farm 
and  can  prepare  for  the  "Big  Game"  the  following  week. 
Stanford  at  the  present  writing  is  overwhelmingly  fav- 
ored to  win  the  annual  clash  between  the  two  large  uni- 
versities. In  doing  so  the  worst  that  they  can  do  is  to  tie 
with  the  University  of  Southern  California  for  conference 
leadership. 

"Pop"  Warner  will  have  all  of  his  plays  in  nice  working 
order  by  the  time  the  "Big  Game"  rolls  around  and  his 
men  will  be  in  the  physical  pink  for  the  contest.  At  the 
start  of  each  season  the  Stanford  team  plays  mediocre 
football  with  an  abundance  of  fumbling  prevalent.  As  the 
teams  go  into  their  November  games,  the  Cards  seem  to 
have  forgotten  their  fumbling  and  the  plays  go  off  with 
plenty  of  dispatch.  It  will  be  noticed  that  nary  a  fumble 
did  Stanford  make  up  at  Washington.  To  have  done  so 
probably  would  have  meant  the  game.  With  wet  ball  and 
all,  Stanford  held  on  to  the  ball  and  took  advantage  of 
the  breaks  and  won. 

California,  on  the  other  hand,  has  to  take  on  Washing- 
ton and  Stanford  in  a  row.  "Nibs"  Price  will  have  to  give 
all  that  he  has  in  both  contests.  If  any  of  his  first  string 
men  are  injured  in  the  Washington  game,  it  may  spell 
havoc  for  California's  chances  in  the  "Big  Game." 


On  the  turf  at  Kezar  Stadium  last  Saturday  was  played 
one  whale  of  a  game  of  football.  The  final  score  was  St. 
Mary's  .".  Idaho  3. 

It  was  primarily  a  game  of  defensive  football  with  two 
great  lines  standing  toe  to  toe.  St.  Mary's  had  assumed 
a  three  point  lead  in  the  first  half.  Those  three  points 
looked  like  more  than  plenty  up  till  six  minutes  before 
the  final  gun.  Idaho  was  getting  nowhere  through  St. 
Mary's  line.  It  was  seen  that  the  only  way  for  the  Idaho 
Vandals  to  advance  the  ball  was  over  the  line  or  around 
it  and  precious  few  yards  were  gained  on  flank  move- 
ments, especially  around  the  end  guarded  by  Frankian. 

Coach  Erb  sent  in  a  "great  beeg  fella"  named  Sump- 
ter.  Few  thought  that  he  was  a  field  goal  kicker.  Most 
everybody  expected  some  line  plunging  "a  la  Fleish- 
haeker."  But  Mr.  Sumpter  fooled  them  all  and  boosted 
as  pretty  a  kick  between  the  goal  posts  as  has  been  seen 
for  a  long  time.  It  did  not  win  the  game  but  it  sure  saved 
the  day  for  Idaho. 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


ocieTy 


Junior  League  Members 
Preparing  for  Big  Event 

Every  member  of  the  Junior 
League,  practically,  is  an  artist  in  the 
embryo  these  days. 

Talented  society  girls  are  now 
given  avenues  in  which  to  express 
their  ability,  and  pretty  debutantes 
are  finding  out  the  requirements  of 
genius. 

"It  is  such  fun  plus  hours  of  hard 
work,"  exclaimed  one  of  the  most  tal- 
ented of  the  girls  after  going  through 
the  hard  paces  of  rehearsals  this  week 
in  the  new  gold  terrace  room  of  the 
Fairmont  Hotel. 


Gorgeous  Costuming 

Trunk  loads  of  gorgeous  costumes 
will  be  used  in  staging  this  season's 
show. 

It  will  equal  anything  ever  staged 
here  and,  according  to  authorities, 
will  transplant  some  of  Broadway's 
most  alluring  extravaganzas  to  the 
West.  Two  of  the  acts  in  the  show 
will  include  thirty  scenes.  Some  of 
the  costumes  cost  S300  and,  according 
to  Ned  Wayburn  this  year's  show  will 
be  a  8100,000  production. 

Although  amateur  in  its  ranking  it 
will,  nevertheless,  be  of  so  finished  a 
performance,  that  in  worth  and  pre- 
sentation it  will  merit  professional 
recognition. 

Periods  ranging  from  the  early 
court  scenes,  down  to  the  present 
time,  will  be  visions  of  loveliness,  both 
as  to  settings  and  costumings. 
*  *  * 
The  "Follies,"  a  feature  of  the 
Junior  League  program  this  year, 
will  be  staged  at  the  Capitol  Theater 
beginning  with  Monday,  November 
28,  and  continuing  throughout  the 
period  of  six  days. 

Ned  Wayburn,  dance  mentor,  is 
coaching  and  drilling  and  perfecting 
the  Junior  League  for  the  stage  pro- 
duction. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On   the   Coast   Highway.   Half-War   Between 
San   Francisco  and   Los  Angeles 

An   Inn   of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  sorth 


By  Antoinette  Arnold 

Worthy  Cause 

Proceeds  from  the  Junior  League 
annual  show  will  go  toward  the  home 
established  for  young  girls  under 
their  charge,  a  beneficiary  so  noble  in 
its  purpose  and  so  far-reaching  in  its 
ramifications,  that  it  ranks  as  an  out- 
standing benevolence. 

Last  year's  Junior  League  show 
netted  a  handsome  sum  for  the  pur- 
chase of  a  lot  and  building  expenses 
of  the  new  home  for  the  girls.  This 
year's  annual  show  will,  no  doubt,  ex- 
ceed that  substantial  amount. 

*  *     * 

Engaged 

Miss  Shirley  L.  Gray  was  hostess 
at  a  beautifully  appointed  luncheon 
recently  at  the  Fairmont  Hotel  com- 
plimenting Miss  Edith  Symonds 
whose  engagement  to  Captain  Curt 
Zastrow  has  been  announced. 

Table  decorations  were  in  recogni- 
tion of  Captain  Zastrow  in  command 
of  the  S.S.  "Ecuador"  and  a  miniature 
steamer  centered  the  table.  Small 
boats  served  as  place  cards. 

*  *     * 

Mrs.  J.  F.  Corkery  assembled  a 
group  of  congenial  friends  of  many 
years  standing  at  a  bridge-luncheon 
given  at  the  Fairmont  Hotel  on 
Thursday  and  the  occasion  also 
marked  the  anniversary  of  her  wed- 
ding-day. Flowers  of  the  autumn  sea- 
son formed  an  artistic  center  piece 
and  brilliant  hued  leaves. 

Nancy  Buckley,  the  young  San 
Francisco  poet,  was  selected  to  write 
the  official  ode  for  Rev.  Richard  A. 
G'e:son,  S.  J.  Jubilee.  The  ode  is  en- 
titled: "Christ's  Disciple,"  and  those 
who  heard  the  beautiful  poem  regard 
it  to  be  the  best  work  Nancy  Buckley 
has  done  so  far. 

She  has  won  many  prizes  for  her 
poetry,  notably  the  Blandon  Poetry 
prize  given  yearly  for  the  best  lyric. 
Her  poem,  "Alien"  won  over  six  hun- 
dred contestants. 

*  «     » 

Talented 

Three  talented  local  girls  will  be 
featured  on  the  musical  program  to  be 
given  on  Monday  afternoon,  Novem- 
ber 14,  at  Sequoia  Hall  under  the  aus- 
pices of  the  Pacific  Coast  Women's 
Press  Association. 

Catherine  Urner,  young  California 
composer,  and  winner  of  the  Prix  de 
Paris  in  1919,  will  sing  three  songs 
entitled:    "Kerry    Glen,"    "Crossing 


the  Bay,"  and  "Perchance."  The 
music  for  these  songs  was  written  by 
Beatrice  Clifford,  the  well  known 
pianist-composer.  The  lyrics  are  by 
Nancy  Buckley,  the  noted  poetess, 
who  is  achieving  great  distinction  in 
this  field  of  work,  and  whose  lyrics 
are  in  demand  by  eastern  and  western 
composers.  One  of  the  lyrics,  "Cross- 
ing the  Bay,"  created  widespread 
comment  when  it  appeared  in  a  na- 
tional magazine,  on  account  of  its 
vivid  description  of  San  Francisco 
Bay. 

Miss  Urner  will  be  accompanied  by 
Margaretha  Von  Loben  Sels.  The 
songs  will  be  followed  by  a  group  of 
original  piano  numbers  played  by  the 
composer,  Miss  Urner.  Since  her  re- 
turn from  Europe  Miss  Urner  has  es- 
tablished her  studio  in  Berkeley  with 
Margaretha  Von  Loben  Sels. 

Mrs.  E.  Broad  entertained  the 
bridge  club  of  which  she  is  a  member 
at  a  luncheon  at  the  Hotel  Whitcomb 
on  Thursday  afternoon.  Seated  at  the 
table  with  the  hostess  were  Mesdames 
T.  A.  Moitoret,  J.  J.  Maher,  J.  J.  Riley, 
F.  F.  Oehlert.  A.  T.  Forde,  E.  R.  Mof- 
fitt.   W.  B.  Dowling  and   Miss   A.  A. 

Murry. 

*  *     * 

Mrs.  Joseph  A.  Clark  entertained 
with  a  bridge  tea  Wednesday  after- 
noon at  the  Hotel  Whitcomb.  The 
tables  were  attractively  decorated 
with  flowers  and  those  invited  to  the 
tea  included  Mesdames  William 
Heaney,  E.  E.  Johnson,  George  Bowan 
John  Van  Tassel,  J.  J.  Gonzawa,  J.  J. 
McDermot,  M.  M.  Roy. 

*  *     * 

Mark  Hopkins 

Last  Tuesday  night  at  the  Mark 
Hopkins  was  a  gala  event  in  San  I 
Francisco  society.  The  feature  nights 
every  Tuesday  are  becoming  popular. 

Mr.  and  Mrs.  Webster  Jones  enter- 
tained Mr.  and  Mrs.  Bronte  Aikins 
and  Mr.  and  Mrs.  George  Wallace 
Hastings. 


COLONIAL  HOTEL 

650   BUSH   STREET 

Between   Powell   and  Stockton 

San    Francisco 

Telephone  Sutter  8660 

HOWARD    T.    BLETHEN.    Proprietor 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Women  Participate  in 
Travel  and  Trade  Convention 

Prominent  women  from  the  ranks 
of  clubland  and  active  workers  in  the 
welfare  of  the  city  and  its  great  prog- 
ress are  participating  zealously  in  the 
Travel  and  Trade  Convention  which 
had  its  formal  opening  yesterday, 
November  11  "Armistice  Day"  at  the 
Civic  Auditorium. 

Mrs.  W.  D'Egilbert,  head  of  the 
group  of  Women's  Participation,  is 
one  of  the  most  active  and  most  popu- 
lar of  all  the  active  workers.  Mrs. 
D'Egilbert  heads  her  own  committee 
and  is  ex-officio  member  of  all  the 
other  groups.  Her  excellent  judgment 
and  splendid  leadership  is  criterion 
for  the  brilliant  success  of  this  Pacific 
Foreign  Travel  and  Trade  Exposition, 
which  will  continue  from  November 
11  to  20,  inclusive. 

*  *     * 

Grand  Pageant 

The  grand  pageant  which  took 
place  at  the  Exposition  Friday  night 
was  a  revelation  to  those  who  wit- 
nessed it.  Mrs.  D'Egilbert  was  indeed 
the  feted  leader. 

Representatives  of  all  nations  par- 
ticipated with  several  hundred  people 
in  costumes,  singing  their  own  native 
songs  and  presenting  a  picturesque 
and  memorable  sight. 

*  *     * 

American  Legion  Day 

Special  interest  is  attached  to  to- 
day's special  events,  including  the 
specified  American  Legion  observ- 
ances. 

Here  is  the  interesting  program  for 
the  week : 

November  12 — American  Legion 
Day.  Speakers,  music  by  Legion 
Posts.  Lieutenant-Governor  Buron 
Fitts,  honored  guest.  Convention 
State  Commercial  Secretaries'  asso- 
ciation. Bay  Secretaries,  Sacramento 
Valley  Secretaries.  San  Joaquin  Sec- 
retaries. 

November  13 — 2  to  4  o'clock  p.  m.. 
California  Day.  Musical  program  by 
Peninsula  Singers  and  Bay  Cities  Mu- 
sicians. 

8  to  10  p.  m. — An  All-Indian  pro- 
gram of  music,  dailies  and  ceremon- 
ials in  iost nine.  Panama-Pacific  Inter- 
rational  Exposition  Board:  Redwood 
Empire:   Native   Sons  of  the  Golden 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.     Every  service,  from 
doorman   to  valet.     Furnished   or   un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

'  nette"  has  th-  j  mansion  ic'ilk 

jn  afartmrnt  housf. 

PARK      LANE      APARTMENTS 

1190  Sacramento  Street 
Diaconalljr    Across   from    Hotel    Fairmont 


HOTEL   MARK    HOPKINS 
Nub   Hill 

A    Srr.art    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff :    From   $4    per  day 


West;  Kiwanis;  Adventurers  of  the 
World;  Rotary;  Optimist;  Down 
Town ;  Commonwealth ;  Travelers 
Protective  Association ;  Transporta- 
tion ;  Chambers  of  Commerce,  and  all 
other  fraternal,  denominational  and 
service  clubs  will  be  in  attendance. 

November  14 — Women's  Day.  San 
Francisco  City  and  County  Federa- 
tion of  Women's  Clubs,  Native  Daugh- 
ters of  the  Golden  West,  Daughters 
of  the  American  Revolution,  Business 
and  Professional  Women's  Clubs, 
American  Association  of  University 
Women,  San  Francisco  Center,  the 
Open  Forum,  Soroptomists,  all  other 
fraternal,  denominational  and  service 
organizations  of  women. 

2  to  4  p.  m. — Program  of  music  by 
San  Francisco,  Berkeley  and  Oakland 
musicians,  all  junior  members  of  the 
California  Federation  of  Music  Clubs. 

8  to  10  )5.  m. — Artists'  program  of 
music  by  Ray  Cities  musicians. 

November  15 — 2  to  2:30  p.  m.  Pro- 
gram of  music,  dance  and  pantomime 
by  Central  American  countries  in  cos- 
tume. 

2:30  to  4  p.  m. — Program  of  music 
by  Italy. 

8  to  10  p.  m. — Spain,  Mexico  and 
Portugal  in  a  costumed  program  of 
music  and  dance. 

November  16 — New  Orient  Society 
of  America  will  present  noted  lecturer 
at  1:30  p.  m.  on  "What  the  Orient 
Means  to  California."  followed  by  a 
program  of  music,  dancing,  pnnto- 
mime  of  the  Orient.  From  3  to  5  p.  m. 
in  small  hall  on  second  floor  the  Ori- 
ent Society  will  give  a  program — with 
talks  on  Oriental  art :  of  music  and 
dance  with  instruments  of  the  Far 
East,  music  of  too  intimate  a  nature 
to  be  given  in  big  auditorium.  From 
3  to  4:30  in  main  auditorium  the  Ital- 
ians will  give  a  prosrram  of  the  music 
of  their  country  in  costume.  8  to  10 
p.  m. — Norwegian  Singing  Societies 
of  San  Francisco  and  Oakland  will 
combine  their  talents  (65  voices)  for 


a  half  hour  of  Norwegian  music.  At 
8:30  Denmark  will  present  an  all-star 
program  of  music.  9:30  p.  m. — 
Sweden  will  present  a  group  of  Swed- 
ish dancers  in  costume. 

November  17  —  British  Empire 
Day.  2:30  to  4:40 — Musical  program 
and  dances  of  England,  Ireland,  Scot- 
land, South  African  group,  New  Zeal- 
and and  Australia.  8  to  10  p.  m. — 
Welsh  program  of  music,  bagpipe 
band,  Scotch  singers,  reels,  dances  and 
finale  "Welcome  of  Flora  McDonald  to 
America."  Also  afternoon  and  eve- 
ning programs  of  music  of  the  Orient 
in  small  hall  on  the  second  floor. 

November  18 — 2:30  to  4:30,  musi- 
cal program  by  Germany,  Switzer- 
land, Holland,  interwoven  with 
dances,  all  in  costume.  8  to  10  p.  m., 
a  classical  program  of  music  by  Ger- 
man and  Swiss  yodelers.  Oriental 
music  and  art,  with  speakers,  both 
afternoon  and  evening  in  small  hall, 
second  floor. 

November  19 — Slavonic  Day,  2:30 
to  4:30  p.  m.  and  8  to  10  p.  m.  Pro- 
grams of  Native  Music  in  costume  of 
all  the  Slav  countries. 

November  20 — Hungary.  Lecture 
at  1:30  p.  m.  on  the  history  and  evo- 
lution of  music  in  Hungary,  demon- 
strated by  violin,  tarogato  and  czim- 
balon,  by  San  Francisco  Hungarians. 
Classical  program  of  Hungarian  mu- 
sic by  artists.  8:30  to  10:30  p.  m.— 
Hungarian  wedding  ceremonial,  with 
incidental  music  on  czimbalon,  dances 

and  folk  songs. 

*     *     * 

Artists  Program 

An  artists'  program  will  be  given 
in  the  evening.  Kathleen  Norris  will 
speak  on  "World  Peace"  at  1:30  p.  m., 
and  later  in  the  afternoon  Dr.  Arthur 
Upham  Pope  will  speak  on  "The  Posi- 
tion of  Mohammedan  Women."  In 
the  morning.  Superintendent  Joseph 
Marr  Gwinn  will  discuss  San  Fran- 
cisco schools  and  later  Deputy  Super- 
intendent J.  A.  Cloud  will  be  speaker. 
Mrs.  Grace  Palmer  Craig  will  tell  of 
European  women's  organizations  and 

educational  institutions. 

»     *     * 

United  States  Shipping  Board,  U. 
S.   Department  of  Commerce,   U   S. 

(Continued  on  Page  1!') 

^.e,  you  pay  no  more  ^ 

%TFWWHg 

"TheAfcice  g^a  Tnousaad  Gardens' 
224-226  Grant  Ave.,  Sutter  6200 


s£uexrfia 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


Theater  Offerings 

Many  theater  offerings  this  week 
have  that  magnetic  appeal  too  inter- 
esting to  miss. 

Laughter,  thrills,  romance  —  all 
have  their  place  on  programs  pre- 
sented by  the  theater  and  the  motion 
picture  house,  with  the  stage  and  the 
screen  catering  to  individual  choice. 

Enjoy  an  evening  at  the  theaters — 
and  find  home  and  family-life  even 
more  enjoyable  "ever  after." 

*  *     * 

Curran 

Mitzie,  the  "adorable  comedienne" 
comes  to  the  Curran  theater,  Monday 
night,  in  a  fascinating  musical  show: 
"The  Madcap,"  presented  by  the 
Messrs.  Shubert. 

"My  Maryland"  comes  to  a  glorious 
close  with  this  week's  performances. 
Those  who  have  not  yet  seen  this 
operetta  have  still  a  chance  to  hear: 
"Your  Flag  and  My  Flag,"  the  ring- 
ing song  with  dramatic  ensemble 
presentation. 

This  musical  romance  is  far  too 
good  to  lose  and  theater  goers  have 
attested  their  favor  of  the  lovely 
songs  including  'Mother,"  "The  Same 
Silver  Moon,"  and  "Won't  You  Marry 
Me,"  in  addition  to  the  soldier  score 
of  the  "flag"  song.  Leonora  Allen, 
Bartlett  Simmons,  Frank  Lalor,  Mil- 
lie James  are  principals  with  a  large 

supporting  cast. 

*  *     * 

President 

"Why  Men  Leave  Home,"  an 
Avery  Hopwood  play  is  the  attrac- 
tion now  at  the  Henry  Duffy  theater, 
"The  President,"  on  McAllister  street. 

We  were  told  that  the  comedy  had 
its  dart  at  women  and  their  frivolous 
ways.  That  is  true,  beyond  a  ques- 
tion, but  this  clever  comedy  certainly 
should  amuse  the  men.  For,  it  makes 
very  plain  truth  of  women's  frailities 
and  foibles,  and  launches  plenty  of 
laughter,  which  prevails  throughout 
the  entire  play. 

The  story  concerns  three  wives. 
But,  gradually,  centers  about  one  wife 
and  one  husband — whose  marital  hap- 
piness is  hazarded — until  the  "awak- 
ening" of  the  frivolous  wife  of  course 
— in  order  to  carry  out  the  theme  of 
the  drama.  There  are  some  mighty 
clever  scenes. 


'LEISURE'S  WW 


OBEY   NO   WAND  BUI  PLEASURE'S 

_  Tom  Moore. 


By  Josephine  Young 

It  really  is  a  delicious  bit  of  irony ; 
and  oh,  you  wives,  go  prepared  to  see 
your  frivolities  held  up  to  the  lime- 
light. But,  you'll  like  it — for  a  secret 
is  there  unfolded  which  you  cannot 
but  cherish. 

This  play  is  excellent  writing.  Wal- 
ter B.  Gilbert  directed  it  to  a  nicety, 
displaying  superlative  mastery  of 
situations  and  stage-craft.  Leneta 
Lane  and  Kenneth  Daigneau  are  the 
principal  players. 

Thomas  Chatterton,  Earl  Lee,  Rob- 
ert Adams,  John  De  Weese,  Marie 
Sorrille  and  Elsie  Bassett  are  other 
stage  favorites  in  this  new  Henry 
Duffy  play. 

Lurie 

Taylor  Holmes,  former  star  of  "No, 
No,  Nannette,"  remains  at  the  Lurie 
Theater  in  "The  Great  Necker"  for 
this  week  only.    Nat  Carr  shares  in 

popularity. 

*  *     * 

Columbia 

Mar.jorie  Rambeau  at  the  Columbia 
theater  this  week  is  winning  addi- 
tional laurels  by  her  superb  acting 
in  the  emotional  drama,  "Daddy's 
Gone  A-Hunting,"  a  Zoe  Akins  play 
splendidly  cast. 

Miss  Rambeau  just  completed  her 
successful  performances  of  "Just 
Life"  and  in  the  new  play  she  has 
opportunities  to  display  her  emotional 

acting. 

*  *     * 

Alcazar 

"The  Mystery  Ship,"  a  comedy- 
drama  characterized  as  a  super- 
thriller,  will  have  its  first  Pacific 
Coast  production  Sunday  afternoon  at 
the  Alcazar.  Depending  for  its  suc- 
cess largely  upon  its  strange  and  ex- 
citing features  and  the  elements  of 
surprise,  in  which  it  is  said  to  abound, 
the  play  is  heralded  as  in  the  same 
category  as  "The  Bat"  and  "The 
Gorilla." 

It  is  not  so  long  since  "The  Ghost 
Train"  entertained  and  puzzled  large 
audiences  at  the  President,  during  a 
run  of  ten  weeks.  The  success  of  that 
mystery-farce  here  is  said  to  have 
induced  Henry  Duffy  to  purchase  the 
western  rights  to  "The  Mystery 
Ship."  All  of  the  four  scenes  of  the 
piece  are  laid  on  board  an  ocean  liner 
bound  for  Southampton. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The     Mystery     Ship"     starts     Sunday.     Henry 
Duffy    comedy    romance. 

Columbia,  Eddy  nr.  Powell 

"Daddy's     Gone     A-HuntinK."     Marjorie     Ram- 
beau.   emotional    drama. 

Curran.  Geary  nr.  Mason 

Milzie    starring    in    "The    Madcap." 

Lurie,  Geary  nr.  Mason 

Taylor    Holmes    in    "The    Great    Necker."    final 
week.     Nat    Carr. 

Present,  McAllister  nr.  Market 


"Why    Men    Leave    Home,' 
Newcomers    in    play. 


Leneta    Lane    star. 


Community  Playhouse, 
Sutter  and  Mason 

The  Players'  Guild — "The  Jest.*'  Isabel  With- 
ers.  William  S.  Rainey.  Cameron   Prud'homme. 

*        *        * 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Nancy  Gihbs — "Dear  Little  Rebel,"  tabloid 
operetta;  Jue  Fonjr,  Chinese  tenor.  "Not  for* 
Publication,"  on   the  screen;    Ralph    Ince,  star. 

Orpheum,   O'Farrell  nr.  Powell 

Florence  O'Denishawn.  in  dancing  feature, 
Harry  J.  Conley,  comedian ;  Odalio  Careno, 
Russian  Grand  Opera  star;  "Happy  Hooli- 
gans." 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures. 

Wigwam.  Mission  nr.  22nd 

Spoken    drama— "The    Cat    and     the    Canary. 
Nat     Holt     players.     Dudley     Ayres    and     Oreta 
rorter.     Comedy    play. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  St.  at  4th 

"Garden  of  Allah."  Alice  Terry.  Ivan  Petro- 
vich.   stars. 

Cameo.  Market  opp.  Fifth  street 

Chance   of  splendid    pictures. 

Casino.  Ellis  at  Mason 

"The  Midnicht  Kiss"  and  "Oh  Baby.'  douhli 
hill  Sat.  Clara  Bow  in  "The  Shadow  of  thi 
Law.  '  and  James  Kirkwood  and  Lila  Lee  it 
"The  Million    Dollar  Mystery."    Sun.  and   Mon 

Embassy.  Market  St.,  near  Seventh 
(Formerly  Rivoli) 

Vitaphone.     jrivinjr     voice    to     motion     pictures 
John     Barrymore     in     "When    a     Man     Love 
Warner    Brothers    production. 

Granada.  Market  at  Jones 

"Dress  Parade,"  William  Boyd  and  Bcssi- 
Love.     30th    Infantry    Band. 

Imperial,  Market  St.  op.  Jones 

"The    Black    Diamond,"    Monte    Blue. 

St.  Francis.  Market  bet.  5th-6th. 

"Now  We're  in  the  Air,"  Wallace  Beery  ant 
Raymond   Ha  (ton. 

WarfieR  M  xrket  at  Taylor 

"She's  a  Shiek.''  Bebc  Daniels.  William  Powell 
Richard    Arlen. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"The  Monkey  Talks."  Raymond  Hitchcock 
Sat.  "The  Poor  Nut."  Sun.  "The  Rou 
Riders."  Mon.,  Tues..  Wed.,  Noah  Beery.  Mar 
Astor.  George  Bancroft.  Charles  Emnu'lt  MuB 
Charles  Farrell.  "The  Life  of  Riley."  Charle 
Murray    and    GeorKe   Sidney.    Thurs.,    Fri..    Sa* 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


The  authors,  Edgar  M.  Shoenberg 
and  Milton  Silver,  are  represented  as 
having  written  a  very  novel  play  with 
plenty  of  fun  and  some  decidedly  ludi- 

rous  situations.  The  element  of  trag- 
edy is  inserted  even  before  the  first 
.•urtain  rises.  There  is  a  shrill  scream 
and  a  pistol  shot  just  as  the  theater 
is  darkened  and  the  footlights  gleam. 
From  that  moment  on,  according  to 

eports,  the  audience  experiences  al- 
ternate sensations  of  joy  and  fear. 

Duffy,  carrying  out  his  policy  of 
providing  type  players  for  his  char- 
acters, has  brought  together  almost 
an  entirely  new  company.  Seven  of 
the  players  have  been  assembled  from 
distant  points.  The  cast  is  headed  by 
Irving  Mitchell  and  Glenda  Farrell, 
both  new  here.  As  might  be  expected, 
the  scenes  on  shipboard  will  permit 
of  some  elaborate  sets  and  special  ef- 
fects are  promised. 


President 

'Why  Men  Leave  Home,"  by  Avery 
Hopwood,  is  making  things  hum  at 
the  President  Theater.  The  mirth  in 
this  fast  moving  play  is  insistent.  The 
situations  are  droll,  the  dialogue 
sparkling  and  a  trifle  daring  and  the 
characterization  something  to  rave 
about. 

From  its  title  one  might  expect  that 
this  offering  was  all  about  deserted 
wives.  Far  from  it,  the  fact  is  that 
it  is  chiefly  concerned  about  neglected 
husbands.  The  wives,  with  plenty  of 
money  and  no  home  ties,  flit  hither 
and  yon,  leaving  their  lords  and  mas- 
ters to  pine  away  from  loneliness.  Of 
course  the  men  do  nothing  of  the 
sort.  They  seek  companionship  and 
the  wives  do  not  approve  of  what  they 
find. 

Leneta  Lane  and  Kenneth  Daig- 
neau  have  the  major  roles  with  Earl 
Lee  again  providing  one  of  his  com- 
edy gems  and  walking  away  with  the 
mirth  making  honors.  Barbara  Lud- 
dy,  ingenue,  is  particularly  well  east. 
Others  include:  Frances  McDonald, 
Thomas  Chatterton,  Lillian  Hayward, 
Robert  Adams,  Dorothy  LaMar,  Elsie 
Bassett.  Marie  Sorrille  and  John  De 

Weose. 

*     *     * 

Embassy 

The  Warner  Brothers'  miraculous 
Vitaphone  at  the  Embassy  Theater, 
home  of  the  Warner  Brothers  produc- 
tions in  San  Francisco,  will  remain 
here  to  continue  its  amazing  presenta- 
tion of  motion,  voice  and  sound. 

Whatever  we  expected  of  this  in- 
vention was  transcended  by  demon- 
strations. It  is  hard  to  explain  the 
feeling  of  awe  which  encompasses  one 
on  first  hearing  the  Vitaphone. 

As  Vincent  Lopez  steps  forward  on 
the  screen  and  announces  each  num- 


ber to  be  played  by  his  orchestra,  one 
marvels  at  the  perfect  synchroniza- 
tion of  tone,  vision  and  production. 
Then,  when  the  Four  Aristocrats, 
with  their  soft  voices  and  lovely  music 
continue  to  delight  us,  we  are  "con- 
vinced." 

Giovanni  Martinelli's  singing  in  his 
selection  from  Act  IV  of  "La  Juive" 
is  positively  marvelous,  as  reproduced 
by  means  of  the  Vitaphone. 

"When  a  Man  Loves"  is  the  photo- 
play now  showing  at  the  Embassy 
with  John  Barrymore  the  star  in  his 
role  of  De  Grieux  of  the  immortal 
classic  "Manon  Lescaut."  Dolores 
Costello  plays  the  part  of  Manon. 

San  Francisco's  own  Herman  Heller 
conducts  the  Vitaphone  Symphony 
Orchestra  of  seventy-five  musicians 
who  provide  the  score  for  the  picture 
through  the  Vitaphone. 

The  Embassy  theater  was  opened 
last  Thursday  night  by  William  B. 
Wagnon  for  Warner  Brothers  and  is 
one  of  the  most  attractive  of  the  city's 
newer  motion  picture  theaters. 

*  *     * 

Orpheum 

A  program  composed  of  headline 
feature  attractions  will  be  presented 
at  the  Orpheum  theater  beginning 
Saturday,  which  will  include  Florence 
O'Denishawn,  Ziegfeld  star,  Nelson 
Snow  and  Charles  Columbus  present- 
ing "A  Terpsichorean  Treat" ;  Harry 
J.  Conley,  comedian  and  his  company 
in  "Slick  as  Ever" ;  Odali  Careno,  Rus- 
sian grand  opera  soprano,  offering 
classical  songs  and  operatic  selec- 
tions: "Fate."  a  Chinese  playlet  star- 
ring Valerie  Bergere,  assisted  by 
Broadway  players;  the  second  and 
final  big  week  of  Elsa  Ersi,  singing 
and  dancing  Hungarian  musical  com- 
edy star,  and  Nat  Ayer.  popular  Brit- 
ish composer,  in  a  new  program; 
Blanche  and  Jimmie  Creighton  in  a 
"Mudtown  Vaudeville" :  Fortunella 
and  Cirillino,  Italian  clowns  in  "The 

Happy  Hooligans." 

*  »     * 

Golden  Gale 

Excellent  music  and  comedy  will 
1  e  .it  the  Golden  Gate,  including  four 
headline  attractions.  Nancy  Gibbs  is 
to  !  e  starred  in  a  tabloid  operetta  en- 
titled  "Dear  Little  Rebel,"  a  musical 
romance  of  the  South  during  the 
Civil  War  period. 

Another  musical  high  light  on  the 
program  will  lie  Jue  Fong,  Chinese 
tenor.  The  exponents  of  comedy  in- 
clude: Clara  Barry  and  Orval  Whit- 
lege  in  "Jest  tor  Awhile."  one  of  the 
favorite  standbys  of  vaudeville:  Wil- 
lie. Vest  and  McGinty.  in  a  comedy  of 
errors  called  "A  Billion  Builders  Blun- 
ders"; and  Ray  and  Dot  Dean,  pre- 
senting "Alpheus  Pure  and  Simple." 
Another  unit  of  the  bill  will  be  Reck 
(Continued  on   page    18) 


When  our  representative  calls 

He  brings  new  facl:s1about 

good  home  lighting 

When  our  lighting  representative  calls 
in  the  interest  of  good  home  lighting, 
you'll  find  the  interview  interesting 
and  helpful. 

He'll  tell  you  about  lighting  that 
fills  your  living  room  with  new  life 
and  new  color.  Such  lighting  banishes 
gloom  and  glare  and  means  plentiful 
soft,  cheerful  light  by  which  the  whole 
family  can  read,  sew  or  play  cards. 
He'll  also  show  you  the  new  principle 
of  design  in  floor  lamps,  table  lamps 
and  ceiling  units  that  diffuses  the  light 
and  makes  the  furniture  and  drap- 
peries  seem  lovelier. 

To  have  our  representative  call  at 
once,  just  phone  or  send  us  a  card 
today. 


"PACIFIC  SEBVKZ" 

Pacific  Gas  and  electric  Company 

Owned  -  Operated  •  Managed 


by  Catiformans 


137-1127 


CEO.   W.   CASWELL 

Sutter  6654  or  Oakland    1017 

Telephone   I 

l.Soa.aao   caps    wan    ..nwj    at    the 

Panama-Psofi'    Internal  iana!    Etpaeitia* 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   18S8 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension     Fund     over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Hawht  and  Belvedere  Streets 

V  EST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4l4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability,    Plale    Glass,    Accident    and     Health. 
Fidelity  and   Surety.   Burglary,    Automobile    Insurance 


Branch   Office    Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

(general  oAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 

201  Sansome  Street 
San  Francisco 


Insurance  Exchange  Building 

Los   Angeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE. 
WASH.  :  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


Fin 


ance 


The  growth  of  incendarism  is  causing  a  great  deal  of 
questioning.  Arson  costs  8186,849,540  a  year,  which  is 
simply  a  staggering  sum  of  money  to  go  in  that  sort  of 
thing.  There  is  no  greater  indictment  against  some  of 
the  social  manifestations  in  this  country  than  the  arson 
showing.  One  third  of  all  the  fires,  set  according  to  the 
manager  of  the  Board  of  Underwriters,  were  for  direct 
profit  and  the  rest  were  for  spite.  Of  course,  these  fires 
must  be  paid  for  and  the  honest  policy  holders  are  the 
ones  who  pay. 

There  is  a  very  complete  admission  that  the  general 
state  of  trade  is  showing  some  marks  of  retrocession. 
The  experts  are  at  a  loss  to  explain  the  reason  as  the 
apparent  causes  of  former  trade  reactions  seem  to  be 
absent.  Thus  the  money  market  is  very  sound  and  there 
is  no  reason  at  all  why  any  trouble  should  have  come 
from  that  direction.  The  new  and  unknown  quantity  is 
the  great  amount  of  installment  buying  and  its  effects 
upon  the  market  as  a  whole. 


The  longest  non-stop  distance  covered  by  any  train  in 
the  world  is  that  which  the  "Daylight"  running  between 
San  Francisco  and  Los  Angeles  covers.  It  is  471  miles, 
without  stopping  for  passengers.  Its  running  time  is 
twelve  hours.  The  longest  non-stop  distance  covered  by 
a  British  train  is  that  between  London  and  Newcastle — 
2C8  miles. 

The  San  Francisco  Stock  and  Bond  Exchange,  for  the 

Erst   time  in  months,  saw  oil  stocks  replace  bank  and 

indurtrial   shares   as   the   dominant  market.      Standard 

1  the  leader  with  Union  Oil  and  Union  Oil  Asso- 

eiates  as  the  highest  since  March  of  this  year. 


There  is  a  long  list  of  franchise  expirations  in  the  street 
railways  of  San  Francisco  in  1929.  Something  must  be 
done  about  this  state  of  affairs  and  it  is  the  essence  of 
statesmanship  that  the  problem  be  tackled  immediately 
after  election,  as  soon  as  the  muddy  political  waters  have 
settled.  Not  only  must  the  matter  be  settled  but  it  must 
be  settled  with  justice  and  as  near  dignity  as  we  are  able 
to  come  by  the  supervisor  route. 


One  of  the  most  perplexing  as  well  as  upsetting  phen- 
omena is  the  fact  that  industrial  accidents  occur  with 
greater  frequency.  It  was  often  argued  that  such  acci- 
dents were  for  the  most  part  due  to  the  carelessness  and 
negligence  of  the  workers,  and  that  as  soon  as  the  edu- 
cational efficiency  of  this  country  got  going  they  would 
rapidly  diminish.  But  it  does  not  seem  to  run  that  way. 
We  have  next  to  no  immigration  and  yet  up  go  the  in- 
dustrial accidents.  There  is  a  terrific  yearly  loss  on  that 
account.  Who  can  explain? 


We  are  running  neck  and  neck  with  Florida  in  most 
things,  in  fact  we  have  a  little  the  best  of  it.  But  in  the 
matter  of  divorce  we  come  a  second,  a  rather  close  second, 
but  second  nevertheless.  We  increase  in  marriage  and  yet 
more  in  divorce.  The  same  facts  hold  good  in  reality  for 
the  whole  country,  but  are  more  markedly  shown  in  Cali- 
fornia and  Florida. 


They  are  always  predicting  the  end  of  bossism  and  we, 
like  good  citizens,  join  in  the  joyful  anticipation.  Bub 
after  reading  the  argument  by  Bernard  Shaw  on  Musso- 
lini, we  are  more  inclined  to  regard  the  boss  as  a  symptom 
of  popular  laziness  and  incapacity,  which  are  incurable. 


Novem'  e*  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


The  annual  horse  show  opened  last  Thursday  at  the  St. 
Francis  Riding  Club,  the  proceeds  going  toward  charity. 
The  exhibition  will  continue  through  today.  Entrants  in- 
clude some  clever  hunting  and  jumping  horses.  Dr.  T.  R. 
Creely  is  chairman  of  the  committees  in  charge. 


A  grove  of  thirty-one  redwood  trees,  its  entrance 
guarded  by  a  huge  boulder,  was  dedicated  last  Sunday 
afternoon  in  Golden  Gate  Park  as  a  memorial  to  members 
of  San  Francisco  Native  Sons  parlors,  who  were  killed 
during  the  World  War.  There  were  39  in  number. 


The  new  Ocean  View  car  service  from  Ocean  View  to 
the  Ferry  was  formally  started  last  Sunday  with  a  special 
car  operated  by  Mayor  Rolph.  With  cheers  and  waving  of 
flags,  people  gathered  to  witness  the  celebration  of  the 
new  line  as  it  traveled  along  the  new  route. 


The  first  bar  of  gold  ever  carried  from  mine  to  mint 
by  airplane  arrived  in  San  Francisco  last  Sunday,  when 
John  C.  Benson  came  down  from  the  Demarest  mine  near 
Angels  Camp,  Calaveras  county,  in  a  ship  piloted  by 
"Red"  Williams  of  the  Pacific  Air  Transport. 


California  clergymen  are  entitled  to  the  benefits  of  the 
workingman's  compensation  insurance  in  case  of  indus- 
trial injury,  which  would  mean  injury  while  engaged  in 
acting  as  ministers  of  the  gospel,  according  to  a  decision 
made  at  the  State  Department  of  Industrial  Relations  this 
week. 


Bartlett  Lee  Thane,  San  Francisco  clubman  and  mining 
engineer,  died  of  pneumonia  last  Monday  in  New  York 
after  an  illness  of  three  days.  Thane  was  a  San  Francisco 
engineer  and  left  last  May  for  a  business  visit  to  the 
Eastern  city,  accompanied  by  Mrs.  Thane.  Thane  was  aid 
to  Daniel  C.  Jackling. 


"There  is  not  so  much  difference  between  your  Ameri- 
can girls  and  our  Swedish  girls.  They  are  very  much  the 
same.  They  both  bob  their  hair,  wear  short  dresses,  hold 
political  offices,  are  self-supporting,  enterprising — and 
even  dance  the  Charleston,"  quotes  a  local  paper  in  its  im- 
pressions of  Prince  William  of  Sweden,  who  has  been  quite 
the  most  important  visitor  in  San  Francisco  this  past 
week. 


"The  scenery  between  Portland  and  San  Francisco  re- 
minds me  very  much  of  the  scenery  in  Sweden."  stated 
Prime  William  upon  his  arrival  here.  He  gave  a  notable 
address  on  game  hunting  in  the  Civic  Auditorium  last 
Monday  night  before  an  audience  which  fairly  tilled  the 
spacious  halls. 

Joseph  B.  Leonard  of  San  Francisco  has  just  completed 
5(i  years  of  service  in  the  employ  of  the  Pacific  Telephone 
and  Telegraph  Company  and  in  recognition  of  his  half 
century  service  he  was  presented  with  an  eight  star  lapel 
button",  the  only  one  with  this  number  of  stars  issued  so 
far,  as  a  mark  of  esteem  from  the  company. 

Leonard's  fellow  associates  also  presented  him  with 
shares  of  stock  in  the  Pacific  Telephone  and  Telegraph 
Company. 


Funeral  services  for  Arthur  V.  McNab,  brother  of 
Gavin  McNab,  were  held  Wednesday  under  the  auspices 
of  Mt.  Davidson  Lodge  No.  481  F.  and  A.  M.  McNab 
leaves  a  widow  and  three  daughters  and  three  sons. 


A  Fokker  airplane  factory  may  be  built  in  California 
within  the  year  because  of  rapid  development  of  airlines 
in  the  West,  it  was  intimated  this  week  by  Anthony 
Fokker,  internationally  famous  builder  of  airplanes. 

Fokker,  who  has  been  stopping  at  the  Palace  Hotel, 
declared  that  passenger  airlines  direct  from  San  Fran- 
cisco to  New  York  and  up  and  down  the  Pacific  Coast  will 
be  in  operation  within  a  year.  Fokker  has  been  conferr- 
ing, while  here,  with  the  Pacific  Air  Transport,  Boeing 
Transport  and  the  Western  Air  Express  air  mail  lines. 


Final  semi-official  returns  of  Tuesday's  election,  in 
which  163,187  ballots  were  cast  in  922  precincts,  accord- 
ing to  Registrar  Zemansky,  gave: 


For  Mayor 

James  Rolph  Jr 90,512 

James  E.  Power  59,576 

Adolph  Uhl  11,495 

John  E.  Hines 283 

For  Police  Judge 

Lile  T.  Jacks 110,814 

J.  M.  Golden  82,926 

Leo  A.  Murasky 80,736 

For  District  Attorney 

Matthew  Brady  74,889 

Maurice  T.  Dooling      62,357 
Norman  D.  Cook  18,048 

For  Assessor 

Russell  Wolden 95,197 

James  B.  McSheehy  .58,716 

For  Sheriff 
W.  J.  Fitzgerald  90,838 

Thos.  F.  Finn  64,886 

For  Auditor 
Thomas  F.  Boyle  ...109,773 
Joseph  G.  Harney  ....  25,408 

For  County  Clerk 
H.  I.  Mulcreavv  106,712 

F.  K.  Spencer  27.675 

For  Supervisors 

(First  nine  elected) 

W.  Shannon  80.286 

A.  Roncovieri  76.598 

J.  B.  Badaracco  76.398 

J.  M.  Toner 74.093 

J.  C.  Colman  73,080 

F.  Suhr  73.023 

A.J.Gallagher .....68,773 

J.  E.  Havden  64.465 

F.  J.  McGovern 60.536 

Carl  W.  Miles  60,290 

Jefferson  E.  Peyser    59,502 

Julius  S.  Godeau 58.604 

Ralph  McLeran 56,807 


E.  Jack  Spauling 53,848 

J.  Boyd  Oliver  52,542 

Fred  C.  Jaeger  43,275 

Martin  F.  Welch 35,152 

John  D.  Hynes  22,567 

Frederick  Head  11,417 

Jeff  Floyd  11,378 

Edwin  G.  Bath  10,526 

Henry  D.  Byrne 10,120 

John  J.  Calish 9,911 

E.  Bianchi 8,180 

Anna  C.  Wellbrock  ..  7,578 

Cora  J.  Read 6,088 

Theodore  B.  Bahr  6,082 

Harry  I.  Koblik  5.415 

John  Jay  Kinrod  4.819 

Wm.  E.  Costley  2,717 

Soloman  A.  Church    .  1,324 

Propositions 

No.  1   (Highways)   Won 
Yes  89,352,  No  25,941 

No.  2  (Municipal  R.  R.) 
Lost 
Yes  69,068.  No  48,420 

No.  3  (Power  Line)  Lost 
Yes  56.604.  No  55,327 

No.  4  (Bridge)  Won 
(Public   Ownership) 
Yes  49,698,  No  46.982 

No.  5  (Bridge)  Lost 
(Private  Ownership) 
Yes  43,254.  No  51,493 
No.  6  (Land  Transfer)  Won 

Yes  80,026.  No  22.852 
No.  7  (Franchises)  Lost 
Yes  37.022.  No  63.143 
For  Member  Board  of  Edu- 
cation 
Alfred    I.    Esberg    (Con- 
firmed) 
Yes  83,655,  No  25.477 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


Joy-Mad  San  Francisco — Nine  Years  Ago 


By  S.  E.  Kerr 


On  November  11,  1918,  the  word 
"Peace"  flashed  round  the  world  and 
opened  wide  the  throttle-valve  of 
human  hearts  to  the  greatest  flood  of 
world-wide  happiness  since  the  dawn 
of  time. 

Never  before  had  the  city  seen  such 
a  spontaneous  outpouring  of  human- 
ity, unheralded  and  undirected,  as 
centered  in  Market  street  and  gave 
vent  to  its  spontaneities  of  joy  in  a 
thousand  different  ways.  It  surged 
up  and  down  for  half  a  night,  a  whole 
day,  and  again  far  into  the  night. 

When  employes  arrived  at  business 
houses  to  take  up  the  work  of  the  day 
and  were  told  to  celebrate,  they 
formed  into  groups  and  marched, 
shouting  and  singing,  carrying  has- 
tily improvised  banners,  slogans  and 
cartoons  and  noise-making  contrap- 
tions. 

Up  and  from  out  the  shipping  yards 
there  swung  into  Market  street  in 
broken,  uneven  lines,  ten  thousand 
hoarsely  shouting  men,  garbed  in 
greasy  coats  and  grimy  jumpers,  the 
steel  union  badges  on  their  caps  their 
only  Croix  de  Guerre,  who  thought 
little  perhaps  of  their  own  glorious 
part  in  hastening  the  end  of  the  Ho- 
henzollern-Hapsburg  feudalism.  These 
men.  deep  down  in  their  hearts,  gave 
all  the  credit  to  their  khaki-clad  com- 
rades in  France  as  they  marched  by, 
a  cheering,  laughing  multitude,  on 
their  way  to  the  Civic  Center.  There 
they  kidnapped  the  mayor  and  hoisted 
him  on  brawny  shoulders  as  they 
marched  on  mid  shouting,  laughter 
and  tears. 

Huge  auto  trucks  filled  with  shout- 
ing people  roll  by.  One  from  the 
wholesale  district  is  loaded  with  lus- 
cious fruit  which  is  generously  tossed 
to  the  crowd.  On  the  side  of  this 
truck,  in  big  scrawly  letters,  is  print- 
ed "To  Hell  with  the  Kaiser,  Today 
We  Celebrate."  There  comes  a  big 
truck  from  the  jobbing  house  of  Ikey 
Cohen.  Ikey  has  liberally  subscribed 
to  all  war  issues  ,and  liberty  loans,  but 
even  today  Ikey's  patriotism  is  slight- 
ly tinged  with  commercialism,  as  his 
truck  is  not  only  loaded  with  happy 
shouting  people,  but  also  carries  a 
few  well-wrapped  packages  of  mer- 
chandise that  will  be  delivered  farther 
down  the  street  to  his  friend  Lieb- 
witz,  who  stands  in  the  open  door  of 
his  place  of  business  to  celebrate  and 
to  accommodate  anyone  who  might  be 
so  thoughtless  as  to  make  a  purchase 
on  a  day  like  this. 

Autos  and  near-autos,  thousands  of 
them,    and    the    omnipresent    Ford. 


One,  ancient  and  asthmatic,  perhaps 
the  original  of  the  Ford  factory,  is 
loaded  with  a  score  of  shouting  people 
and  attached  to  it  is  a  miscellaneous 
lot  of  old  tinware  and  a  bedspring, 
trailing  on  the  ground  behind.  A  girl 
on  the  front  seat  holds  a  string  to 
which  is  attached  a  bunch  of  raucous 
cowbells,  bumping  along  on  the 
ground.  In  turning,  the  hind  wheel 
runs  over  the  bells  and  jerks  the 
string  from  the  girl's  hand.  The 
driver — gallantly  stops  to  recover  the 
bells  and  bing!  a  huge  seven-thousand 
dollar  Packard  limousine  bumps  into 
little  Lizzie,  scattering  her  load  into 
the  street.  A  shatter  of  glass  and 
crunching  of  fenders  and  other 
things,  and  the  procession  halts.  Liz- 
zie, as  if  recovering  from  an  attack 
of  influenza,  sneezed,  coughed  up 
some  black  smoke  from  her  congested 
interior,  and  wabbles  away,  minus  the 
bedspring  and  some  of  her  tinware. 
No  names  were  taken,  no  damages 
asked.  The  crowd  shouts  and  the  pro- 
cession moves  on.  What  matters  a 
few  busted  autos  when  the  Kaiser  is 
on  the  run? 

"Hey!  Lookit  the  sign!"  yelled  a 
freckled  kid  as  he  pointed  to  a  bunch 
of  marchers.  The  "sign,"  held  aloft, 
was  a  large  card  with  a  cartoon  of  the 
Kaiser  playing  a  flute  and  bears  the 
title  "A  Little  PEACE  Entitled  'The 
Star  Spangled  Banner.'  " 

Here's  an  auto  attracting  attention. 
Twelve  people  inside  the  car,  two  sol- 
diers standing  on  the  corners  of  the 
lowered  top,  five  kids  astride  the  hood, 
girls  perilously  perched  on  mud 
guards  and  on  the  running  boards  on 
either  side  stand  four  young  women, 
dressed  as  if  just  from  some  war- 
work  shop,  garbed  in  shop-stained 
jacket  and  breeches.  Singing  the  na- 
tional anthem,  all  wear  "flu"  masks — 
slanged  as  Bill  Harts  —  except  one 
girl,  evidently  the  )<">/er,  who  has 
cast  aside  her  mask.  Her  shining  eyes 
and  face  radiant  with  patriotic  exal- 
tation betoken  the  fervor  of  a  Joan  of 
Arc  leading  loyal  legions  to  victory. 
As  she  passes,  waving  a  flag,  hats 
are  doffed  and  cheers  go  up  all  along 
the  line. 

Tens  of  thousands  singing,  laugh- 
ing, shouting  and  making  an  infernal 
racket  and  din. 

At  the  Civic  Center  at  4  o'clock  in 
the  afternoon,  ten  thousand  stand 
hushed  for  a  moment  as  reverend 
gentlemen  invoke  the  atmosphere. 
Then,  following  this  brief  interval  of 
quiet,  the  throng  swings  into  action 


as  the  Municipal  band  plays  a  lively 
rag,  and  they  keep  it  up  for  hours, 
here  in  the  open  and  at  hotels  and 
cafes.   The  lid  is  off  today! 

Revelry  never  marked  more  sincere 
happiness.  Yet  it  had  something  of 
the  conqueror's  jubilation.  It  carried 
joy  at  the  relief  from  suspense  and 
daily  agony  of  apprehension  of  loss  of 
loved  ones.  The  city,  ablaze  with 
lights  and  its  hilltops  alight  with  bon- 
fires, it  was  the  greatest  celebration 
in  San  Francisco's  spectacular  his- 
tory, the  climax  of  the  dawn  of  peace. 

Oh  mad,  glad  San  Francisco,  the 
city  loved  the  world  round,  known  as 
"The  City  that  Knows  How,"  the  very 
heart  of  you  seemed  bursting  with  t^o 
joy  and  the  glory  of  it  all.  The  bells, 
the  bombs,  the  bonfires,  the  horns, 
tin  cans  and  the  din  of  sirens,  and 
flags — flags  everywhere.  No  pen  can 
do  you  justice! 

Homeward  wearily  wandering,  leav- 
ing the  midnight  throng,  final 
strength  was  expended  in  sending  the 
following  telegram  to  President  Wil- 
son: 

"November  eleventh  is  the  world's 
Fourth  of  July.  Mr.  President,  for 
the  benefit  of  unborn  generations,  im- 
mortalize November  eleventh  as  a 
world  holiday!" 


Voice  of  Authority — A  little  girl 
was  put  in  an  upper  berth  of  a  Pull- 
man sleeping  car  for  the  first  time. 
She  kept  crying  till  her  mother  told 
her  not  to  be  afraid,  because  God 
would  watch  over  her.  "Mother,  you 
there?"  she  cried.  "Yes."  "Father, 
you  there?"  "Yes."  A  fellow  passen-] 
ger  lost  all  patience  at  this  point  and 
shouted:  "We're  all  here!  Your  fath- 
er and  mother  and  brothers  and  sis- 
ters and  aunts  and  uncles  and  cous- 
ins. All  here ;  now  go  to  sleep."  There 
was  a  pause;  then,  very  softly: 
"Mamma!"  "Well?"  "Was  that  God?" 
—Tit-Bits. 


Three-ring  Show — A  moving-pic- 
ture producer,  on  filming  "The  Pas- 
sion Play,"  noticed  that  there  were 
twelve  Apostles.  "Oh,  that  won't  do," 
he  said;  "this  is  a  big  production. 
That  number  will  have  to  be  increased 
to  twenty-four." — Outlook. 


He — I've  had  this  car  for  years  anc 
never  had  a  wreck. 

She — You  mean  you've  had  thii 
wreck  for  years  and  never  had  a  car 
Oklahoma  Whirlwind. 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


By  Eleanore  F.  Ross 


THE  MELODY  OF  DEATH,  by  Edgar  Wallace;  Lincoln 
MacVeagh;  The  Dial  Press,  New  York.  Price  $2.00. 
Detective  stories  will  always  have  a  charm,  especially 
to  the  tired  business  man  or  girl,  who  feel  that  they 
should  be  entertained  after  the  strenuous  business  day, 
rather  than  that  their  mentalities  should  be  called  upon 
further. 

"The  Melody  of  Death,"  is  not  the  usual  mystery  story, 
for  it  is  written  by  a  man  whose  name  is  one  to  conjure 
with  in  regard  to  tales  of  detective  prowess.  Though  it 
is  essentially  a  mystery  story,  it  is  really  far  more  than 
that,  for  it  contains  a  poignant  love  romance  that  is  far 
from  being  a  mere  feeder  to  the  main  purpose  of  produc- 
ing thrills  for  the  reader. 


REBELLION,  by  Mateel  Howe  Farnham ;  Dodd,  Mead  & 

Co.,  New  York.    Price,  $2.00. 

The  Dodd,  Mead-Pictorial  Review  prize  was  given  to 
the  author  of  this  novel,  as  the  best  story  submitted  to 
these  publishers  during  1926.  It  is  a  story  of  the  days  of 
the  Civil  War,  and  is  also  the  story  of  a  war  of  rebellion 
between  a  father  and  daughter,  the  last  members  of  an 
aristocratic  southern  family  who  follow  the  western  trail, 
after  their  fortunes  are  devastated  by  the  great  rebellion. 
It  is  a  drama  of  the  inevitable  revolt  of  one  generation 
from  that  which  nurtured  and  preceded  it. 


FATHER  MISSISSIPPI,  by  Lyle  Saxon:  The  Century  Co., 

New  York ;  Price  $5.00. 

Very  apropos,  coming  at  this  time,  is  this  quite  lengl  hy 
biography  of  a  mighty  river,  which  has  very  recently 
gone  on  the  rampage,  and  is  proving  to  be  one  of  the 
greatest  problems  for  the  secretary  of  the  interior  at 
Washington. 

From  the  very  beginning  of  its  discovery  by  the  In- 
dians, up  to  the  present  day.  the  author  has  decribed  its 
moods,  its  dangers,  its  beauty  and  lure.  Very  dramatic, 
and  tragical,  also,  are  the  chapters  dealing  with  the  break- 
ing of  its  levees — the  cry  of  "crevasse!  crevasse!"  coming 
>n  the  darkness  of  midnight  to  the  hamlets  clustered  along 
its  precarious  shores,  with  the  dread  meaning  that  only 
these  inhabitants  can  appreciate. 

It  is  beautifully  illustrated,  this  volume,  with  very  fine 
half  tones,  depicting  cotton  fields:  great  trees,  festooned 
with  Spanish  moss:  beautiful  old  southern  homes;  indus- 
trial activities  along  the  wharves;  and  lastly,  the  wreck- 
age brought  about  by  its  last  flooding. 


THE   BARTENSTEIN   MYSTERY,   by  J.   S.   Fletcher; 

Lincoln  MacVeagh,  The  Dial  Press,  N.  Y.;  Price  $1.75. 

There  appears  to  be  a  regular  epidemic  of  mystery 
stories,  during  the  last  few  months.  Here  is  another 
thrilling  tale,  centered  around  the  killing  of  Marcus  Bar- 
tenstein.  The  thrills  come  thick  and  fast,  unforseen 
events  puzzle  the  reader  until  the  very  end,  when  the 
plot  is  revealed,  in  a  manner  just  the  opposite  to  what  we 
naturally  would  surmise.  It  is  a  book  which  will  surely 
keep  you  awake  until  the  last  word  is  read! 


THE  SMOKING  WORLD,  by  A.  E.  Hamilton ;  The  Cen- 
tury Co.,  New  York;  Price  $2.50. 

Very  daintily  bound,  is  this  book  on  nicotine,  that 
brown  leaf  so  universally  enjoyed  now  by  flapper  or  ma- 
tron throughout  the  world.  Even  his  popular  highness,  the 
Prince  of  Wales,  contributes  his  opinion  in  this  book,  on 
the  petty  vice  of  smoking.  He  advocates  the  denicotinized 
cigarettes,  from  which  the  harmful  drug,  nicotine,  has 
been  removed. 


THE  MYSTERY  OF  CASTLE  PIERREFITTE,  by  Eu- 
genie Foa  (translated  from  French  by  Amena  Pendle- 
ton) ;  Longman's  Green  &  Co.;  price  $2.00. 
A  mystery  story  for  children,  with  a  breathless  interest 
in  the  plot  which  will  make  young  eyes  grow  larger  and 
larger — this  illustrated  book  of  Miss  Foa's  would  make 
a  very  fascinating  Xmas  gift  for  any  small  one  in  the 
family. 


OUR  MR.  DORMER,  by  R.  H.  Mottram;  Lincoln  Mac- 
Veagh ;  The  Dial  Press,  N.  Y. ;  Price  $2.50. 
Essentially  an  English  book  is  this  latest  by  Mr.  Mot- 
tram,  who  is  being  compared  by  authorities  to  Arnold 
Bennett :  in  fact,  "Our  Mr.  Dormer"  is  said  to  rival  Ben- 
nett's best — "Old  Wives'  Tales." 

It  is  a  story  of  provincial  English  bankers,  and  is  given 
over  to  the  mention  of  minor  details  and  the  conservative 
lives  that  only  the  British  know  how  to  live;  it  is  Dick- 
enesque  in  its  description  of  the  favorite  "cold  joint"  so 
prevalent  in  English  stories  of  the  old  style,  and  it  con- 
tains some  valuable  high  lights  on  English  politics  and 
politicians. 

Some  critic  once  said  of  Arnold  Bennett:  "He  takes  half 
an  hour  to  tell  how  a  man  laces  his  boots,  but  he  makes 
it  interesting!"  This  might  also  be  applied  to  "Our  Mr. 
Dormer." 


JUNGLE  JOHN,  by  John  Budden;  Longmans.  Green  & 
Co.;  $2.50. 

A  hoy  traveler,  his  father,  a  forest  officer,  a  jungle  girl 
companion  and  a  great  tiger  hunter,  this  quartette  on 
their  journey  through  East  Indian  jungles,  farm  the 
characters  in  a  book  which  will  especially  appeal  to  the 
growing  boy.  and  possibly  the  young  girl  also,  for  there 
are  numerous  girls  who  love  stories  of  adventure,  and  this 
hook  teems  with  adventures,  weird  stories  by  the  old 
hunter,  and  fascinating  descriptions  of  the  denizens  of 
the  forest. 

It  is  a  valuable  book  for  the  adult,  for  we  are  told  that 
it  is  "founded  on  fact."  and  in  that  case,  its  authentic 
details  regarding  many  different  kinds  of  animals,  will 
prove  of  interest  to  the  student  of  natural  history. 


PICTURESQUE   PORTO   RICO   by    Elizabeth    Kneipple 

Van  Deusen;  Silver.  Burdette  and  Company,  publishers. 

New  York.  N.  Y. 

With  only  one  or  two  exceptions,  these  short  stories 
breathe  a  tropical  beauty  that  is  quite  irresistible  to  those 
who  love  languorous  Southern  days  and  nights,  hibiscus 
flowers,  summer  seas  and  musical  Spanish  voices. 

Mrs.  Van  Deusen,  the  author,  is  special  supervisor  of 
English  in  the  Department  of  Education  at  San  Juan, 
Porto  Rico,  and  the  reader  may  always  be  assured  that 
the  facts  she  sets  forth,  as  well  as  her  English  or  Spanish 
diction,  and  descriptions  of  this  beautiful  island  are  abso- 
lutely authentic.  This  little  book  is  quite  profusely  illus- 
trated, and  would  make  a  very  attractive  gift  during  the 
coming  holidays. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 
1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western    Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery   Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin    Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage,   410    Bush    St.  Monarch    Garage,    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers   and    National    Service 

Organization   for   Lockheed   Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Phone  Franklin  4191,  Day;  3985,  Night 


Satisfaction   Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Rueltan — Proprietors — L.   M.   Nickerson 

It   is   not  always   that   the   old  and   larger   establishments   do   the   best   work. 

We   have  just   started   in   a   small   place   and   pride  ourselves   as   being 

experts    in    our   line.     Oor    customers    always    "stick." 
TRANSMISSION  rtND  MOTOR  —  CLEANING  —  TOP  DRESSING 


1140    GEARY   ST. 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 

rJ5osIZKeirt  shirts         yjmJSGent 

^Hjjvl^  MGHT  ROEES  ^Hu(Il^ 

Large  Assortment  of  Imported  Fabrics 

25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

National  Automobile  Club 
By  H.  R.  Swartz 

The  proposed  International  Highway  which  is  being 
urged  so  much,  and  the  idea  of  which  is  said  to  appeal  to 
President  Coolidge,  will  make  it  possible  for  San  Fran- 
ciscans to  motor  over  paved  roads  through  Mexico,  Cen- 
tral America,  along  the  west  coast  of  South  America  to 
Puerto  Montt,  which  is  south  of  Valparaiso,  then  across 
the  southern  part  of  Argentina  and  down  the  east  coast 
to  Cape  Horn.  Or,  at  Valparaiso,  the  tourist  can  take  a 
bee-line  east  for  Buenos  Aires.  Rio  de  Janeiro  can  be 
reached  northeast  from  Buenos  Aires. 

As  far  as  length  goes,  the  highway,  if  ever  completed, 
will  be  the  longest  in  the  world.  Scenic  grandeur  along 
the  way  is  said  to  be  unsurpassable. 

The  official  starting  point  will  be  somewhere  up  in 
Maine.  The  route  will  lead  through  the  U.  S.  down  to 
Laredo,  Texas,  and  there,  or  perhaps  at  Mexico  City,  is 
where  California  motorists  will  drive  on  to  the  main  road 
on  their  journey  to  Cape  Horn. 

This  dream,  according  to  the  Bureau  of  Public  Roads, 
will  someday  come  true. 


The  various  routes  to  Yosemite  via  Wawona  are  closed 
for  the  season,  according  to  latest  reports.  This  applies 
to  the  roads  from  Fresno  and  Madera,  and  to  the  Wawona 
road  out  of  Merced.  The  all-year  road  is  open  and  in 
excellent  condition,  and  is  the  only  advisable  route  for  the 
remainder  of  the  winter  season. 


Enterprising  young  Mexicans  are  said  to  be  nocking  to 
Mexico  City  to  take  positions  as  assistant  taxi-cab 
drivers,  an  occupation  which  demands  a  personality,  but 
none  too  great  an  amount  of  energy. 

An  assistant  to  a  cab  driver  in  Mexico  City  is  really 
sort  of  a  director  of  public  relations — a  contact  man.  His 
duties  consist  of  sitting  beside  the  driver  and  trying  tc 
persuade  pedestrians  to  take  a  ride.  He  crooks  his  fingei 
at  what  he  takes  to  be  prospective  fares  as  they  stand  or 
the  corner  or  walk  along  the  streets.  There's  where  the 
personality  part  of  it  comes  in.  If  he's  a  good  salesman 
he  can  get  a  customer  with  a  crook  of  the  finger  or  by  * 
flash  of  the  eye. 

Not  only  that,  but  if  he's  in  good  humor,  he  will  oper 
the  door  for  the  passenger  he  lures  into  the  cab. 


The  first  automobile  curfew  law  on  record  is  at  Semi 
nole,  Oklahoma.  At  midnight  the  curfew  rings  and  al| 
cars  must  be  off  the  streets  or  the  owners  will  be  arrested 
and  fined.  The  reason  for  such  drastic  curtailment  I 
night-riding  is  found  in  the  fact  that  Seminole  street: 
were  getting  so  cluttered  up  with  automobiles  at  nigh' 
that  the  city  street  force  was  unable  to  do  any  work.  Si 
the  town  officials  passed  a  curfew  law  to  handle  the  situa 
tion. 


Get  License  Plates  Early 

Earlier  attention  must  be  given  this  year  in  California 
to  license  plates,  for  the  re-registration  period  opens  De 
cember  15th  and  will  close  January  31st,  1928.  1928  blu> 
and  gold  license  plates  will  again  be  provided  to  its  mem 
bers  by  the  California  State  Automobile  Associatior 
The  date  of  the  opening  of  the  period  was  advanced  fror 
January  1st  to  December  15th  by  Frank  G.  Snook,  chief  o 
the  state  motor  vehicle  division,  to  facilitate  registratio' 
of  California's  more  than  1,600,000  motor  vehicles. 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


From  Brighter  Pens  Than  Ours  i 

Famous  last  words  in  Mexico:  "I  hereby  announce  my 
candidacy  for  president." — Chicago  Tribune. 

*  *     • 

Gift  Pinchot  blames  Secretary  Mellon  for  the  failure 
of  prohibition.  Well,  whatever  Mr.  Mellon  undertakes  he 
certainly  does  thoroughly. — San  Diego  Union. 

*  *     * 

The  neurologist  says  optimists  live  longer  than  pessi- 
mists. They  might  if  they  didn't  have  such  sublime  faith 
in  loose  brakes. — Medford   (Ore.)   Mail-Tribune. 


Temperament  is  the  substance  of  things  howled  for, 
the  evidence  of  things  unsecured. — Los  Angeles  Times. 


Tunney  says  his  name  is  pronounced  to  rhyme  with 
funny.  Ah,  yes,  and  funny  rhymes  with  money.  We  have 
it  now! — Philadelphia  Inquirer. 


Just  when  everybody  is  thinking  about  world  peace 
comes  the  mournful  news  that  things  are  once  again 
normal  in  Mexico. — Punch. 

*  *     # 

There's  no  danger  of  America  losing  its  martial  spirit. 
Fifty  per  cent  of  our  time-expired  soldiers  re-enlist,  and 
80  per  cent  of  our  divorced  men  re-marry. — Arkansas 

Gazette. 

*  *     * 

A  woman  in  Cleveland  claims  the  baby  given  her  by 
hospital  authorities  isn't  the  child  she  thought  it  was. 
Many  parents  have  a  similar  experience,  only  seventeen 
or  eighteen  years  afterward. — Detroit  News. 

*  *     * 

It's  illegal  to  transport  fight  films.  The  idea  is  that  it's 
wicked  to  see  a  fight  unless  you're  rich  enough  to  go  to 
it. — Easton  Express. 

*  *     * 

The  yellow  race  may  dominate  the  world  some  day, 
but  not  unless  the  white  race  gets  too  yellow  to  dominate 
it. — New  Bedford  Times. 

*  *     * 

In  some  respects  the  election  machinery  in  Mexico  is 
quite  similar  to  ours,  except  that  a  candidate  who  is 
eliminated  is  eliminated. — Detroit  News. 

*  *     * 

One  gets  a  good  notion  of  the  relativity  of  time  by 
feeing  how  rapidly  prominent  people  can  serve  a  jail  sen- 
tence.— Springfield  Republican. 

*  *     * 

George  Sylvester  Viereck  says  it  is  a  sense  of  humor 
that  "keeps  the  Kaiser  in  peace."  It  seems  a  pity  he  didn't 
cultivate  that  sense  of  humor  before  he  played  that  mon- 
strous practical  joke. — Philadelphia  Inquirer. 


The  army  order  forbidding  dogs  to  accompany  troops 
on  parade  is  believed  to  be  a  sequel  to  a  recent  inspection, 
when  a  dog  jumped  up  and  licked  the  general's  hand. 
The  dog  ought  to  have  known  that  only  colonels  are  al- 
lowed to  do  that. — Punch. 


Who  says  college  education  isn't  practical?  Cheer 
leading,  tor  example,  best  possible  training  for  the  profes- 
sion of  train-caller. — Bellingham  Herald  and  Reveille. 


fA 


new 


FRANKLIN 

Airman 


—YOU  CAN  OWN 

the 
—AIRMAN  SEDAN 

for 
—#1029.00 

and 
—#131.00 

per  month 

Your  car  as  part  or  all  of 
the  doivn  payment 

FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN   NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


& 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


RADIO 

By  C.  J.  Pennington 


By  C.  J.  Pennington 
On  the  Air 

Lieut.  Blaine  Stubblefield,  former 
army  flying  instructor  and  one  of  the 
country's  best  known  pilots,  will  begin 
a  series  of  lessons  on  flying  from 
KFRC,  San  Francisco,  Thursday  eve- 
ning, November  17.  The  lessons,  to 
be  given  in  15  minute  periods,  will  be 
on  the  air  every  Thursday  thereafter 
at  9:45  p.  m. 

Beginning  with  the  simple  prin- 
ciples on  which  an  airplane  operates, 
the  flyer  will  then  give  in  detail  exact- 
ly what  one  would  have  to  do  in  learn- 
ing to  fly  a  plane.  Each  lesson  will 
take  up  and  fully  cover  some  single 
maneuver  such  as  "taxying  on  the 
ground,"  "taking  off,"  making  a  turn 
while  in  the  air  and  so  on  through  an 
entire  course  up  to  cross-country  fly- 
ing, according  to  Stubblefield.  The 
much-discussed  "tail-spin,"  the  "fall- 
ing leaf,"  "whip-stall,"  "Immell- 
mann"  and  "barrel-roll"  will  also  be 
treated  during  the  course. 
*     *     * 

The  mail-bag  of  KJBS,  the  local 
station  operated  by  Julius  Brunton  & 
Sons,  is  daily  emphasizing  the  fact 
that  radio-listeners  are  fast  becoming 
tired  of  jazz  and  are  favoring  music 
of  a  semi-classical  or  standard  nature. 

Several  weeks  ago  KJBS  establish- 
ed a  Thursday  evening  music  lovers 
program  presenting  symphonies  and 
solos  played  and  sung  by  world-fa- 
mous artists  and  the  fact  that  these 
programs  are  broadcast  through  the 
medium  of  the  phonograph  has  in  no 
way  detracted  from  their  popularity. 

The  Crosley  Moscow  Art  orchestra 
under  the  direction  of  Max  Dolin  will 
broadcast  another  of  their  symphony 
programs  over  the  Pacific  Coast  Net- 
work, Sunday,  November  13  from 
5:30  to  6:30  p.  m. 


The  hour  from  9  to  10  p.  m.  on 
Sunday  evening,  November  13  will  be 
devoted  to  another  of  the  "Great  Mo- 
ments of  History"  series. 

The  title  for  this  evening's  hour  is 
"Three  Elevens."  A  competent  cast 
selected  from  the  ranks  of  the  Na- 
tional Players  will  portray  in  dialogue 

form  this  interesting  historical  event. 

*  *     * 

The  National  Opera  Company  un- 
der the  direction  of  Max  Dolin  will 
present  the  grand  opera  "Maritana" 
by  Wallace  from  8  to  9  p.  m.,  Novem- 
ber 14,  over  the  Pacific  Coast  Net- 
work. 

*  *     * 

Tuesday  evenings  from  8 :30  to  9 :00 
p.  m.  is  devoted  to  the  weekly  bridge 
lessons  under  the  guidance  of  mas- 
ters over  the  Pacific  Coast  Network. 

Tuesday,  November  15,  brings  the 
popular  Eveready  hour  to  radio  fans 
on  the  Pacific  Coast.  From  9  to  10 
p.  m.  the  Eveready  orchestra,  under 
the  direction  of  Max  Dolin  and  the 
Eveready  male  voices  "The  Rounders" 
under  the  direction  of  Dudley  Cham- 
bers will  broadcast  an  entertaining 
program    of    popular    and    classical 

music. 

*  *     * 

The  "Retold  Tales  Hour"  on  No- 
vember 15  from  10  to  11  p.  m.  will  be 
devoted  to  the  "Handbook  of  Hymen," 

a  story  of  the  mines  by  O.  Henry. 

*  *     * 

This  week  the  "vagabonds"  will 
journey  to  the  Klondike  regions,  and 
present  an  appropriate  program  of 
music  illustrative  of  the  ice  and  snow, 
the  miners,  the  dog  sleds  and  the  last 
of  the  frontier  lands,  from  9  to  10 
p.  m.,  November  16  over  the  Pacific 
Coast  Network. 

*  *     * 

A  classical  program  of  music  fea- 
uring  the  Brahms  quartette  will  be 
broadcast  over  the  Pacific  Coast  Net- 
work of  the  National  Broadcasting 
company  on  Thursday  evening  from  9 
to  10  p.  m.  The  program  will  origi- 
nate in  the  Los  Angeles  studio  of  the 
National  Broadcasting  Company. 

*  *     # 

The  Hour  in  Memory  Lane  Friday, 
November  18,  from  9  to  10  p.  m.,  over 
the  Pacific  Coast  Network,  contains 
many  old  time  numbers  that  were 
popular  a  decade  or  more  ago. 

*  *     * 

The  regular  Saturday  night  revue 
for  November  19  from  8  to  9  p.  m. 
over  the  Pacific  Coast  Network  will 
include  the  outstanding  hits  of  the 
entire  week's  program.  Bits  of  the 
programs  of  each  night  will  be  played. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO— 454 

Sunday,    November    13 

12    noon    to    1 :00    p.    m. — Church   service. 

5:00   to   6:00   p.    m.— Organ   recital. 

6:00  to  6:30  p.  m.— Talk. 

6:30  to  8:30  p.  m. — Mark   Hopkins   concert  orchestra, 

8:30  to  10:00  p.  m.— Walter  Krausgrill's  Orchestra 

10:00  to  12:00   p.    m.— KFRC  dance  orchestra. 

Mondaj',    November    14 

7:00  to  8:00  a.  m.— Seal  Rock  program. 

8:00  to  9:00  a.   m. — Musical   program. 

9:00    to    9:10    p.    m.- — Shopping   service. 

10:00    to    11:00  a,   m.— Musical    program. 

11:00  to  11:30  a.  m.— Household  hints. 

11:30    to    12:00    noon — Amateur    tryouts. 

12:00   to  1:00  p.  m. — Sherman,  Clay   program. 

4:30   to  5:15    p.   m. — Organ    recital. 

5:15    lu  5:45   p.    m.— Mac  and    his  gang. 

5:45  to  6:20  p.  m.— Joe  Mendel  and  Pep  Band. 

6:20   to  6:30  p.   m. — Stage  and  screen,  police  reports, 

6:30  to  7:00   p.    m.— Sports   talk 

7:00  to  7:30  p.  m.— The  Cecilians. 

8:00   to   10:00    p.    m.— Blue  Monday  Jamboree. 

10:00  to   12:00  p.   m.— Dance  program 

Tuesday.   November  15 

7:00   to  8:00   p.   m.— Seal   Rock   program. 

8:00    to    9:00    a.    m. — Musical    program. 

10:00   to   11:00  a.   m.— Musical  program. 

11:00   to   11:30  a.  m.— Doings  of  Dorothy. 

11:30  a.  m.  to   12:00  noon— Amateur  tryout  program. 

12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 

4:30    to    5:30    p.    m. — Organ    recital. 

5:30   to    6:10   p.    m.— Mac   and    his    gang. 

6:10  to  6:25  p.  m. — Stamp  collecting. 

6:25  to  6:30  p.  m. — Stage  and  screen. 

6:30    to   6:50    p.    m.—  The  Cecilians. 

6:50  to  7:00  p.  m. — Investment  talk. 

7:00  to  7:30  p.   m.— The  Cecelians 

8:00    to   9:00    p.    m.— Shell    Oil    Serenaders. 

9:00   to    10:00   p.   m.— KFRC   Dance  Orchestra. 

10:00  to  11:00  p.  m.— Mark  Hopkins  Dance  Orchestra. 

11:00  to   12:00   p.    m.— KFRC   Dance  Orchestra. 

Wednesday.   November  16 

7:00  to  8:00   p.   m.— Seal   Rock   program. 

8:00  to  9:00  a.  m.— Musical  program. 

10:00    to    11:00   a.   m.— Musical    program. 

11:00   to    11:30  a.    m.— Household    hints. 

11:30  to  12:00   noon — Amateur  tryout  period. 

12:00  to  1:00  p.  m. — Sherman,  Clay  concert 

4 :30  to  5  :30  p.  m.— Organ   recital. 

5:30    to   6:20    p.    m.— Mac   and    his    gang. 

6:20  to  6:30  p.   m. — Stage  and  screen. 

6:30  to  7:30  p.  m.—The  Cecilians. 

8:00   to   9:00   p.   m. — Maxwell    House  Coffee    program 

9:00  to  10:00  p.  m.— KFRC  Ensemble  and  soloists 

10:00   to    12:00    p.    m.— Dance   program, 

Thursday.    November  17 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical   program. 

10:00  to  11:00  a.  m.— Musical  program. 

11:00    to    11:30  a.    m.— Doings   of   Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12:00  to   1:00  p.   m.— Sherman,  Clay  program. 

4:30   to   5:30   p.    m.— Organ    recital. 

5:30    to    6:20    p.    m. — Mac    and    his    Gang. 

6:20   to  6:30  p.   m.— Stage,   Screen.    Police  reports 

6:30    to   7:30    p.    m.—The    Cecilians. 

8:00  to  9:00  p.  m.-Mona  Motor  Oil  Co. 

9:00  to  9:45  p.  m.— KFRC  Movie  Club. 

9:45  to  10:00  p.  m.— Airplane  flying  lesson. 

10:00   to    11:00    p.    m. — Dance  orchestra. 

11:00  to   12:00    p.   m.— Balconades   Dance  Orchestra. 

Friday,    November    18 

7:00   to  8:00  p.    m.— Seal   Rock   program. 

8:00  to  9:00  p.   m.— Musical   program. 

10:00    to    11:00   a.    m.—  Musical    program. 

11:00  to  11:30  a.   m. — Hints  to  home-makers. 

11:30    to    12:00    noon— Amateur    tryouts. 

12:00  to  1:00  p.  m. — Sherman.  Clay  program. 

3  :30  to  4  :30    p.   m.— Student  hour. 

4:30    to    5:30    p.    m.— Organ    recital. 

5:30   to  6:20   p.   m. — Mac  and   his  gang. 

6:20    to  6:30   p.   m.— Stage  and  screen. 

G:30   to  7:30  p.    m.—The  Cecilians. 

B:00    to    9:00    p.    m.— Shell    Oil    Serenaders. 

9:00    to    10:00    p.    m.—  Studio   program. 

10:00  to  12:00  p.  m  — Dance  orchestra, 

Saturday.   November   1!) 

7:00   to  S:00  a.    m.— Seal    Rock   program. 

S:00   to  9:00    p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45    a.    m. — Amateur    tryouts. 

11:45     to     12:00    noon — Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m- Sherman,  Clay  concert 
2  :30    p.    m. —Football    game. 
5:00   to    5:30    p.    m.— Organ    recital. 
5:30    to    6:20    p.    m.— Mac   and    his    gang. 
6:20    to  6:30  p.    m. — Stage  and   screen. 
6:30  to  7:30  p.  m. — The  CecilianB. 
8:00   to  9:00  p.   m.— Shell   Oil  Serenaders. 
9:00  to   12:00   p.    m. — Dance  program. 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


KPO—  HALE    BROTHERS    AND    THE    CHRONICLE 
SAN    FRANCISCO — 122 

Sunday.    November    13 
9:4ft  to  10:30  a.  m. — Church  services. 
6:00  to  6:30  p.  m. — States    Restaurant  orchestra. 
6:80  to  7:30  p.  m. — Symphony  orchestra. 
7:30  to  S:30  p.  m.— Organ  recital. 

8:30   to    10:00   p.   m. — Fairmont  Hotel    concert  orches- 
tra. 
Monday,    November    14 

6:45.  ~t  :15  and  7  :45  a.  m. — Health    exercises. 
*>  :U0  to  9:00  a.  m. — Sperry   Flour  happy  hour. 
10:30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 
11:30   to    12:50  p.    m. — Kane's   Hawaiians. 
12  noon — Time  signals.   Scripture    reading. 
1:00  to  2:00  p.   m. — KPO  orchestra. 
4:00    to    5:00    p.    m. — Studio    program. 
5:00  to  6:00  p.  m. — Children's  hour. 
6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer   service. 
6*30    to    7:30    p.    m. — KPO    orchestra. 
8:00  to  9:00  p.  m. — National  Broadcasting  Company. 
9:00  to    10:00    p.    m. — Musical   program. 
10:00  p.  m.  to  12  midnight — KPO's    variety    hour. 
Tuesday.  November  15 

9U),  7  :15  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m.— Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic  economist. 
10:30  to  10  :45  a.  m. — Ye  Towne   Cryer  service. 
11:30  to  12:50  p.  m. — Kane's  Hawaiians. 
12  noon- — Time  signals,    Scripture   reading. 
1:00    to   2:00   p.    m. — KPO   orchestra. 
1:00    to    5:00    p-    m.— KPO    orchestra. 
5:00  to  6:00  p.  m. — Children's  hour. 
6:00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 
6:80  to  7:30  p.  m. — States  Restaurant  orchestra. 
8:00   to   8:30    p.    m. — Studio    program. 
8:30   to    9:00    p.    m.— N.    B.    C.   program. 
9:00  to  11:00  p.m. — National  Broadcasting  Company. 
Wednesday,   November  16 
6:45.  7  :15  and  7  :45  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 
10:45  a.  m.— Home  service  talk. 
11:30  to  12:50  p.  m. — Kane's  Hawaiians. 
12  noon — Time  signals.   Scripture    reading. 
:00  to  2:00  p.   m. — KPO  orchestra. 
;00  to    5:00   p.    m.— Studio    program. 
00  to  6:00  p.  m. — Children's  hour. 
:00  to  6:30  p.  m.— Ye    Towne    Cryer   service. 
:30  to  7  :30  p.  m.— KPO  orchestra. 
00    to    9:00    p.    m.— Atwater    Kent    Artists. 
.  :00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— Studio  program. 
Thursday,   November  17 

:45,  7  :16  and  7  :45  a.  m. — Health    exercises. 
^:00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 
10  -00  to  10  :30  a.  m.— Domestic    economist. 
10:30  to  10:45  a.  m.— Ye   Towne   Cryer  service. 
11:30   to    12:50   p.    m. — Kane's    Hawaiians. 
12  noon— Time  signals.    Scripture   reading. 
:00    to   2:00    p.    m.— KPO    orchestra. 
:00  to  5:00  p.  m.— Studio  program. 
•00  to  6:00  p.    m.— Children's  hour. 
:00to6:30  p.  m.— Ye   Towne   Cryer  service. 
:30  to  7:30  p.  m.— KPO  orchestra. 
:00  to  9:00  p.  m.  —Caswell  hour. 

:00  to  10:00  p.  m.—  National  Broadcasting  Company. 
10:oii   to   11:00  p.   m. — Studio   program. 
Fridav.   November    18 
;46,  7  :15  and  7  -.45  a.  m.— Health    exercises. 
:00  to  9  :00  a.  m.— Sperry   Flour  happy    hour. 
10:30  to  10:45  a.  m.— Ye   Towne  Cryer  service. 
10:45  a.  m.— Ninon,  fashion  critic. 
11:80  a.    m.    to    12:45    p.    m. — Kane's    Hawaiians. 
12  noon—  Time  signals.   Scripture    reading 
12:46  p.m. — Commonwealth    luncheon    at    Palace  Hotel. 
1:80   to  2:00   p.   m.    -KPO   orchestra. 
4:00  to  5:00  p.  m.— KPO  orchestra. 
5:00  to  6:00   p.    m.— Children's  hour. 
6:00  to  6:30  P.  m.— Ye    Town-    Cryer    service. 
[9B0    i      7:00   p.   m.— Board  of  Education. 
7:00  lo  7:15   p.   m.     Book  review, 
7:16  to  7:30  p.   m.     Sports  on    the  Air 
-  mi    to  9:00  p.  m.— Program,   the  Calpet  orchestra. 

J00    to    10:00    p.    in.      Abas    String    Quartet. 
Saturdnv.  November  19 
i;ir,  7 :16  and  7 :46  a.  m. — Health   exercises. 
8:00  to  9:00  a.  m.     Sperry    Flour  happy   hour. 
10  'on  to  10  :80  a,  m.     Domesi  ic   economist. 

10:30    to    LO-.46    a.    m.      Ye    Towne    fryer. 

JZiSO  to  12:50  p.  m.-  Kanes  Hawaiian?. 
1-  noon  Time  signals.  Scripture  reading. 
i  :liii  to  2  :00  p.  m-     KPO  orcll  Btra. 

no    p,    tn.     Football. 
R   no    to    0:00   P.    m.— Children  s    hour. 
6:00  to  6:30  p   m.     Ye   Towne   Cryer  service. 
mm  to     00p   m      States  Restaurant  orche 
s.„„    t0  9.00    p     m.      National    Broadcasting   Company. 
9.*n0  to   t0:00  p.  m.      National    Bro  ompany. 

10*00    to    11:00    p.    m.      KPO    dance   orchestra. 


KFWI— RADIO    ENTERTAINMENTS. 

SAN    FRANCISCO— 267 


Sund.iv,     November 
■ 
to    9:00    p.    m. 
9:00  to  10  :00  p.  m. 
10:00  to  12  :00  p.  m, 
Monday.    November 
8:20    to    10:27    a.    n 
10:27  to  10:30  n.  m.- 
10:30    to    11  :00    a. 
12:00  to  1 :00  t>.  m. 
1:00    to    1  :30    p.    m. 
5:00  to  S  :30  p.  m 

■      ■ 


Organ    recital. 
Church    sen 
.aura    Ellen    Windsor 
■ 
14 

Breakfast   program. 

l\     S      weather    report*. 

:-hion    hints. 

-Luncheon   program. 

try    store. 

Construction   reports. 
-Dinner  concert. 
.     Sports    talk. 


7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7  :15  to  7  :30  p.  m. — Advertising   talk. 

8:00    to   8:30   p.    m.— Darneille  Sister. 

8:30  to  9:00  p.  m. — Studio  program. 

9:00   to    10:00   p.   m. — Dance  orchestra. 

10:00  p.m. — Weather  and   police  reports. 

10:03   to    10:30   p.    m.— Gloria   Del    Rae 

10:30    to    11:00    p.    m.— Walter    Cramer. 

Tuesday,   November   15 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20    to    10:27   a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m. — U.    S.   weather    reports. 

12:00    to    1:00   p.    m. — Concert. 

1 :00  to  1 :30  p.  m.— Country  store. 

1 :30  to  2  :00  p.  m. — Cowell   Dein,  piano  and  banjo. 

5:00    to    5:30    p.    m. — Concert. 

5:30   to   6:00   p.    m.— Construction   reports. 

6  :00  to  7  :00  p.  m.- — Dinner   hour   concert. 
7:00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15   to  7:30   p.   m. — Art  course. 

8:00    to    9:00    p.    m.— Dance    orchestra. 
9:00    to   10:00   p.    m. — Musical    program. 
10  :00  p.  m.— Weather  and    police   reports. 
10:03    to    10:30  p.    m. — Novelty   program. 
10:30    to   11:00   p.    m. — Lloyd  Monroe. 
Wednesday.   November   16 

7  :00,  7  :30  and  8  :00  a.  m. — Health    exercises. 
8:20   to    10:27    a.    m. —Breakfast    program. 
10:27  to  10:30  a.  m. — U.    S.   weather   reports. 
12  :00    to    1 :00    p.   m. — Luncheon   program. 

1 :00  to  1 :30  p.  m. — Country  store. 


;00  to  5:30 
:30  to  6:00  p. 
:00  to  7:00  p.  r 
:00  to  7:15  p.  m. 
:15  to  7:30  p.  m, 
:00  to  8:30  p. 
:30  to  9:00 


m.  —Concert, 
m. — Construction    reports. 
i. — Concert. 

— Sports  by   Geo.   T.  Davis. 
— Studio  program. 
m. — Madeline  Evans. 
Paul  Harasin. 


KLX— OAKLAND    TRIBUNE 

OAKLAND— 508 

Monday,    November    14 

5:00    p.    m. — Martha    Lee. 

5:30  to  6:30  p.  m. — Brother  Bob's  club. 

6:30  to  7:00  p.  m.— Dinner  concert. 

7:00  to  7:30  p.   m. — Amusement  information. 

8:00    lo    9:00    p.    m.--Special    program. 
9  :00  to  10  :00  p.  m. — Weekly    meeting    of    Lake    MerriLt 

Ducks. 
Tuesday.   November   15 
5:00  to  5:30  p.  m. — George  Keneipp. 
5  :30  to  6  :30  p.  m. — Brother  Bob. 
1:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to   7:30    p.    m. — Amusement    information. 
Wednesday.   November  16 
5:00   p.   m.— Martha   Lee. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:30    p.    m. — Amusement    information. 

8  :00  to  9  :00  p.  m. — Educational    program. 

9  :00  to  10  :00  p.  m.— Special    program. 
Thursday.  November  17 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to    7:30    p.    m. — -Amusement    information. 

Friday,   November   18 

5  :00   p.    m. — Martha   Lee 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m. — Amusement   information. 

8:00  to    10:00  p.    m. — Athens   Athletic  club  orchestra. 

Saturday,  November  19 

7:00    to   7:30    p.    m. — Amusement    information. 

(Continued  on  Page  16) 


:00   to   10:00   p.   m. — Studio  program. 
10:00  p.m. — Weather  and    police   reports. 
10:03   to    11:00    p.  m. — Clyde   Cooper's  orchestra. 
Thursday,   November  17 

7  :00,  7  :30  and  8  :00  a.  m. — Health    exercises. 
8:20   to    10:27   a.    m.— Breakfast   program. 
10:27  to  10:30  a.  m.—  U.    S.    weather    reports. 
10:30  to  11 :00  a.  m. — Fashion  hints  by  Babette. 
12:00   to    1:00   p.    m. — Luncheon    program. 
1  :00  to  1  :30  p.  m. — Country  store. 
5:00    to    5:30    p.    m. — Concert. 
5:30   to   6:00    p.    m.— Construction   reports. 
6:00  to  7:00  p.  m. — Dinner  hour  program. 
7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15    to   7:30    p.    m. — Art  course. 
S  :00  to  9:00  p.   m. — Studio  program. 
9:00    to   9:30   p.   m.—  Novelty  program. 
9:30  to   10:00  p.   m.— Studio  program. 
10:00  to  11:00  p.  m.— KFWI  Gypsy  band. 
Friday.   November    18 

7  :00.  7  :30  and  8  :00  a.  m.— Exercise  hour. 
8:20    to    10:27    a.    m.— Breakfast    program. 
10:27  to  10:30  a.  m.—U.    S.    weather    reports.     - 
12:00  to  1:00  p.  m. — Musical   luncheon   program. 
1  :00  to  1 :30  p.  m. — Country  store. 
5:00    to    5:30    p.    m.—  Concert. 
5:30  to  6:00  p.  m. — Construction  reports. 
6:00  to  7:00  p.   m.—  Program. 
7:00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art  course. 
8:00    to   9:00  p.    m.— Studio   program. 
9:00    to    10:00    p.    m. — Dance   program. 
lo:iiiip.m. —  Weather   and    police  reports. 
10:03   to   10:30  p.  m.— Gloria   Del   Rae 

10:80   to    11:00   p.  m.    -Walter  Cramer. 
Snturdav,   November   19 

7  :00,  7  :30  and  8  :00  a.  m.—  Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical    breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.   weather    reports. 
5:00   to   5:30   p.    m.— Concert. 

5:30    to   6:00    p.    m.     Construction   reports. 
i,   un  to  i  :00  p.  m.— Dinner  hour    concert. 
T-oo  to  "  :5Q  p.  m-     Election  talk. 

'  p.  m.-  -Athena   AJexandroff,  soprano. 
h    mi    to    10:00    p.    m. — Harriet    Lewis. 
10-30   tO    11:00    p.    m.—  Dance   program. 

■  i    ,,.    m.  -  KFWI   surprise  party. 
KJBS— JULIUS    BRl'NTON    &    SONS 
SAN    FRANCISCO— 220 
Sundnv.     November     18 

1*80    tO    8:80    D.    m.      Instrument    and    voeal    selections. 
3:30   to   5:00   p.    m.      Dance  music. 
Monday.    November    14 

i    12:00    m. — Instrument    and    vocal    select 
0    8:00    P.    m.    -Instrument    and    vocal    selections. 
3:00   to   4:00   p.   m.      I.etierman   Hospital    program. 
■1:00    to    5:00    p.    m.      Instrument    and    vocal    selections. 
p.    m        Instrument    and    vocal    selections. 
:.iio   program. 
TucmI»v.    November    16 

9:00    tO    12:00   a.    DA.      Instrument   and    vocal    selections. 
1;80    t<<    2:00    p.    m.      Instrument    and    vocal    selections. 
-Sheridan   Williams,  tenor. 
-Instrument   and    vocal   selections. 
Orthophonic   select  Ea 
COCO-NUI    Club   meeting. 
Wednesday.    November   16 
9:00  to  12:00  a.   m.     Instrument  and   vocal  sele 
1  :S0    to   5:00    p.    m.     -Instrument    ami    vocal    selections. 

10:00  p.  m. — Orthophonic   recital. 
Thursday.    Novemher    17 

12:00   a.    m.    -Instrument    and    vocal    selections. 
p.    m.      Instrument   and    vocal    selections. 
lie  lovers"  program. 
Friday.   Narember  18 
9:O0   to    12:00  a.   m.    -Instrument  and   vocal   sele 

Instrument    and    vocal    selections. 
[0    p.    m.  -Dance    music. 
11:00    p.    m.     Studio    program. 
Saturday.  November  19 

0    12 KM   a.    m.      Instrument   and    vocal   Belt 

P.    m.    -Instrument    and    vocal    selecCons. 


d    5:00 
■ 
9:00   to   11  :00   p. 


FOR  BETTER  RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear  the   Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributors 

1384  Bush  St.  San  Francisco 


We 

Feature 

Archery 

Equipment 


**t  >• 


Private  Instruction  By  A/>f>oimrncnt 
474  POST  STREET 

near  \tason 
SAN  FHANChCO.  CALIF. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  192' 


me 

Sunset 
Trail 

through  romance 

Ton  may  see  the  picturesque 

Southwest  and  old  South  at 

no  additional  fare  on  your 

trip  East; 

The  colorful  route  of  ''Sunset 
Limited."  through  the  picturesque 
Southwest  and  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico,  Texas,  luxuriant  Lou- 
isiana; every  where  reminders  of 
stirring  history  pf  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
wish;  strange  mesa  lands;  El  Paso 
with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited,"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb ; 
as  fine  cs  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet.  From  New  Orleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  York  aboard 
Southern  Pacific  steamship. 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Golden  State  or  Shasta. 


'  Routes 


12 


Trains 


For  transcontinental  travel 
A  choice  offered  only  by 

Southern 
Pacific 

F.  S.  McGINNIS 

Pass,  Trjfjic  Mgr. 

San  Francisco 


KGO— GENERAL    ELECTRIC 
OAKLAND— 394 

Sunday,    November    13 

11 :00    a.    m. — Church    service. 

5:30  to  6:30    p.   m.— N.   B.    C.   program. 

0:30   to   7:30    p.   m.— N.    B.   C.   program. 

7  :30  p.  m. — Weather  report. 

7:35   to  9:00   p.    m. — Church  service. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

Monday.    November    14 

li:«0  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 

12:30,  weather:  1:00,  weather;  1:03,  S.  F.  stocks; 
1  :08,  N.  Y.  stocks. 

3:30  to  4:00  p.   m.— Women's  Clubs. 

4:00  to  5:00  p.  m. — St.    Francis  Orchestra. 

5:30  to  6:00  p.  m. — KtiU    Kiddies*    Klub. 

6:00  to  0:45  p.  m. — Dance  orchestra. 

5:45    p.    m. — "'What's    Happening    in    the    World." 

7:05.  weather:  7:08,  S.  F.  produce,  grain,  cotton; 
7:16,  S.  F.  stocks  (dosing);  7:23,  N.  Y.  stocks 
i  closing). 

S:00   to  9:00  p.   m. — National   Broadcasting  Company. 

9:00  to  9  :20  p.  m. — '"Chats  About  New  Books." 

Tuesday.    November    15 

11:30    to    1:00  p.    in.  -Hotel    Leamington  concert. 

12:30,  weather;  1:00.  weather;  1:03.  S.  F.  stocks; 
1  :08,   N.  Y.  stocks 

6:00  to  6:55  p.  m. — Dinner  concert. 

6:55.  news;  7:03.  weather;  7:08.  S.  F.  produce,  grain, 
cotton;  7:16.  S.  F.  stocks  (closing);  7:23,  N.  Y. 
stocks    (closing). 

8:00  to  8:30  p.  m. — H.  M.  and  J.  P.  entertain. 

B:00   lu   9:00   p.   m.— National  Broadcasting   Co. 

'..t-iiM   h.    lii:0l.l   p.    m.      National    Broadcasting    Company. 

10:00  to  11:00  p.  m. —National  Broadcasting  Company. 

Wednesday,    November   16 

1  I  :80    to    1  :00    p.    m. — Hotel    Leamington    concert. 

12:30,  weather:  1:00.  weather:  1:03,  S.  F.  stocks; 
1 :08  N.  Y.  stocks. 

6:00  to  6:30  p.  m.— Dinner  concert. 

6  :80,  weather. 

6:3j   to    ~t  :30    p.    m. — Farm    program. 

8:00    to    9:00    p.    m. — Vaudeville. 

9:00   to   10:00   p.   m. — National   Broadcasting   Company. 

10:00  to  11:00  p.  m. — St.  Francis  Dance  Orchestra. 

Thursday.    November  17 

11:30  to   1:00  p.  m. — Hotel   Leamington  concert. 

12:30,  weather;  1:00.  weather;  1:03,  S.  F.  stocks; 
1 :0S,  N.  Y.  stocks. 

5:00  to  5:15   p.  m.— Mental  Measurements. 

5:15   to  6:00  p.   m. — "Friend  to  Boys." 

6:00  to  6:55  p.  m. — Dinner  concert. 

6:55  p.  m— News  ;  7:05.  weather;  7:08,  S.  F.  produce, 
grain,  cotton;  7:16,  S.  F.  stocks  (closing);  7:23. 
N.   Y.   stocks    (closing). 

8:00  to  9:00  p.  m.— The  Pilgrims. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11:00  p.   m.— St.   Francis  Dance  Orchestra. 

Fridav.    November    18 

11:30  a.  m.  tn  1:00  p.  m.—  Hotel  Leamington  concert. 

12:30,  weather;  1:00,  weather;  1:03.  S.  F.  stocks: 
1  :0S.   N.   Y.  stocks. 

i  :30  p.  m.— Wise    man    from    the   Land-O-Health. 

6:00  to  6:15  p.  m.— Dinner  concert  program. 

6:45  to  6:55  p.  m. — "Woelly   Financial    Review." 

6:55,  news:  7:05,  weather:  7:08,  S.  F.  produce,  '-'fain. 
cotton;  7:16.  s.  F.  stocks  (closing):  7:23,  N.  Y. 
stocks   (closing). 

S:00  to  9:00  p.  m. — Program  by  Parisian  Qutntctt.-. 

"■00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to   11:00  p.  m.— Dance  music. 

Saturday.  Novemhcr  19 

11:30  a.  m.  to  1:00  p.  m.— Hotel  Leamington  concert. 

12:30,  weather:  1:00.  weather;  1:03,  S.  F.  stocks; 
1  :0S.   N.  Y.  stocks. 

6:00  to  7:00  p.  m.     Dinner  concert. 

7:00    to    7:15    p.    m. — Weather,    news. 

7-]-.    in    7  :.'!0    p.    m.— Weekly    snort    review. 

8:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to  12  p.  m. — Dance  music. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES — 168 

Sunday,    November    13 

10:00    a.    m.— Morning    services. 

5 :30    p.    m.-  National    Broadcasting    Cumpany. 

6:30    p.    m.— Classic    program. 

7:00  p.  m. — Aeolian  organ  recital. 

s:00    p.   m. — Packard    classic   hour. 

9:00    p.    m.—  National    Broadcasting    Company. 

10:00   p.  m. — Packard    Orchestra. 

Monday.    November    14 

5:30  p.  m.— Glenn  Edmund's  orchestra. 

6:15    p.    m. — Radiotorial. 

6:30    p.    m.— Gamut    male    quartet. 

7:00   p.   m. — Gene  Johnston's   Music  Box  hour. 

H;00    p.    m.— National    Broadcasting    Company. 

9:00   p.   m. —  Semi-classic   h^ur. 

10:00  p.  m.— Roy  Isner's  KFI  serenadera. 

Tuesday,    November   1 5 

5:30   p.   m.— The   Dragon   Hawaiians. 

6:00  p.   m.— Florence  Sanger. 

6:15  p.  m.— Prof.  Knopf. 

6:30  p.  m.— Mary  Rosetti  and  Don  Parker. 

7:00  p.  m.— Pal   O'Mine  Trio. 

7  :45   p.   m.— Mantle  Lamp  Co. 

8:00    p.    m.— Nellie   C.    Mills,    violinist 

8:30  p.   m.— National   Broadcasting   Company. 

9:00  p.  m. — National   Broadcasting  Company. 

10:00  p.  m. — National  Broadcasting  Co. 

Wednesday,    November    16 

10-45  to  11:05  a.  m. — Gold  Medal  Talks. 

5:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 

6:15   p.    m. — Radiotorial    neriod. 

6:30  p.   m.— Hal   Chasnoff's   orchestra. 

7:30    p.    m.— Nick    Harris    detective    stories. 

8:00  p.  m. — Calpet  Orchestra. 

9:00  p.   m. — National   BronHcastine  Company. 

10:00   p.    m.— Nellie   C   Mills,    violinist. 


Thursday,    November  17 

0:<>i>  p.  m. — ivkins  and  Hite's  Dixieland  Orchestra. 

6:15    p.   m. — Radiotorial    period. 

6:30   p.   m. — Henry  Starr. 

7:00    p.    m. — Program   by    the   University   of   Southeri 

California. 
8:00    p.    m. — Drama    program. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00   p.  m. — Program  of  modern  classical  music. 
Friday.    November    18 

10:45  to   11:05  a.  m.— Gold  Medal  Talks. 
5:30   p.    m. — Eugene    Biscailuz. 
6:00  p.  m. — Florence  Sanger. 
6:15    p.    m. — Radiotorial    period. 
6:30    p.    m. — Vest    Pocket    period. 
"i  :00  p.   m.— Progra.n    by    Paul   Roberts. 
8:00  p.  m. — Ira  D.   Morgan. 
8:30    p.    m. — Boris    MyronolT.    pianist 
9:00    p.    m. — National    Broadcasting    Company. 
10:00    p.    m.— The    Musical    Playmates. 
Saturday.  November  19 
2:15    p.    m. — Football    game. 

5:30    p.    m. — Strangers    Social    Club    Orchestra. 
B:lfi    p.    m. — Radiotorial    period. 
6:30    p.    m.—  Walter    Leopold,    pianist. 
7:00    p.    m. — L.    A.   Fire   Department. 
7:30  p.   m.— Felipe  Delgado,  Spanish  Baritone. 
8-00   n.  m. — National    broadcasting   Company. 

9:00   p.  m.— N.   B.  C.   program. 

10:00    p.    m. — Packard    program. 
11:00  p.  m.— KFI   Midnight    Frolic. 

KJR— NORTHWFST    RADIO    CO. 
SEATTLE — 348 
Sunday,    November    13 
7:30. to  9:30    p.   m. — Evening  aerv'ces. 
9:30    to    10:30    p.    m.     -Concert    orchestra. 
Monday.    November    14 

6:00    to    6:30    p.    m. — Time   signals,    sport    news. 
6:30   to   7:30    p.    m. — Dinner  concert. 
7:30   to  10:00   p.    m.— Studio   program. 
10:00    p.    m.— Time    sirnals. 
10:00  to  12:00  p.  m.— Dance  music. 
Tuesday.    November    15 
6:30    to    7:30    p.    m. — Dinner   concert. 
7:30  to  10:00  p.   m.-—  Studio   program. 
10:00    p.    m.- — Time    signals. 

10:00   to    12:00   p.    m.— Vic   Meyers'   dance  orchestra. 
Wednesday.    November   16 
6:30   to   7:30   p.    m. — Dinner  concert. 
7:30   to   10:00  p.   m. —Studio  program. 
10:00    p.    m.— Time    signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Thursday,   November   17 
6:30    to  7:30    p.    m.— Dinner  concert. 
7:30  to   10:00   p.   m.— Studio    program. 
9:00  to   10:00   p.   m.— Concert  orchestra. 
10:00    p.    m. — Time    signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Friday.   November    IS 
6:30    to   7:30    p.    m. — Dinner   concert. 
7:30    to    8:00    p.    m. —Studio    program. 
8:00   to  9:00   p.   m.— Instrumental    trio. 
9:00    to    10:00    p.    m. -Studio    program. 
10:00  p.  m. — Time  signa's. 

10:00    to    12:00  p.    m.— Vic   Meyers'   dance  orchestra. 
Saturday.  November  19 

6:00  to  6:30  p.  m. — Sport  news.  News   Items. 
6:30    to   7:30   p.    m. — Dinner   concLTt. 
7:30   to  10:00  p.   m.— Studio  program. 
10:00  p.  m. — Time  signals. 
10:00  to  12:00  p.  m.—  Vic  Meyers  Dance  Orchestra. 

KGW— MORNING     OREGONIAN 
PORTLAND— 491.5 
Sunday,    November    13 

7:30    to  9:00  p.   m.— Studio  program. 

9:00    to    10:00    p.    m.— N.    B.   C.    program. 

10:00  to  11  :00  p.  m.— Little  Symphony   orchestra. 

Monday,    November    14 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m. — Concert  orchestra. 

7:30   to  7:45   p.   m.— Utility  service. 

7:45    to    8:00   p.    m.— Talk. 

«:00  to  9:00  p.  m.— N.  B.  C.  program. 

^■00  to  10:00  p.  m.— Concert. 

Tuesday,    November   15 

6  :00  to  7  :00  p.  m.— Dinner   concert. 

7:20    to   7:30   p.    m.— Utility  service. 

7:30    to   8:00    p.    m. — Book    review. 

8:00  to  8:30  p.  m.— Sealy  Danee  program. 

8:30    to    10:00   p.    m.— N.    B.    C.    program. 

10:00   to    11:00  p.  m.— N.    B.   C.   program 

Wednesday.    November  16 

6:00   to  7:00  p.   m. — Concert  orchestra. 

7:00   to   7:30   p.  m.— Concert. 

7:45    to    8:00    p.    m.— Lecture. 

5  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.   Program. 
10:00  to  12:00  p.   m.— Dance  music. 
Thursday,   November  17 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m.— Good    Humor  orchestra. 
7:30    to    7:40    p.    m.— Utility    service. 
7:40    to    8:00    p.    m.— Flower    girls. 

5  :00  to  9  :00  p.  m.— Concert. 

9-0o   to    10:00    p.    m.— N.    B.    C.   program. 
Friday.   November   18 

6  :(10  tn  7  :00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Program. 

7:30    to    8:00    p.    m.— Utilitv  service   and    talk. 

8  :00  to  9  :00  n.  m.— Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.   Program. 

10:00    to    10:30    p.    m.— Concert. 

10:30    to   12:00  p.   m.— Keep  Growing   Wiser  Order  of 

Hont  Owls. 
Saturday,   November  19 
6  :00  to  7  :00  p.  m.— Dinner   concert. 
7:00  to   8:00    p.   m. — Concert. 

8:00   to   10:00  p.   m. — National    Broadcasting   Company. 
10  :00  to  12  :00  p.  m.— Dance  music. 


November  12,  1927 

AIR  LINES 
By  Lieut.  Blaine  Stubblefield 


Vern  C. 
Gorst,  of  Pa- 
c  i  fi  c  Aii- 
Trans  port 
was  greatly 
surpri  sed 
Monday 
when  he 
read  a  re- 
port from 
Los  Angeles 
that  he  had 
made  a  dar- 
ing j  u  m  p 
from  an  air- 
plane to  test 

Lieutenant    Blaine    Stubblefield  a     neW     type 

of  parachute, 
tlr.  Gorst  explained  that  he  made  no 
uch  jump,  and  probably  would  not 
n  the  near  future.  What  is  the  use 
if  going  up  for  an  airplane  ride  and 
hen  jumping  out? 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Some  day  we  may  hear  about  flap- 
)eis  "chuting"  home  from  airplane 
•ides. 


A  great  many  small  towns  saw 
heir  first  airplanes  during  the  late 
amented  war.  Many  of  them,  in  Cali- 
fornia and  the  South,  where  army 
fields  were  located  for  good  flying 
tveather,  got  so  used  to  air  service 
jlanes  and  pilots  that  someone  was 
eft  in  charge  of  stores  and  hotels 
while  the  rest  of  the  populace  vaulted 
fences  to  reach  the  field  where  one 
lad  landed.  One  air-minded  editor, 
seeing  a  tenderwing  cadet  make  a 
jack-rabbit  landing  on  the  local  golf 
:lub's  mule  pasture,  and  believing 
said  landing  to  have  been  well  exe- 
cuted, wrote  graphically  that  "the 
officer  landed  in  a  series  of  graceful 
ounds." 


Another  cadet,  being  enamoured  of 
a  skirt  in  the  dusty  town  of  Denton, 
some  hundred  miles  distant  over  the 
Texas  checker  board  of  cotton  fields 
and  mesquite,  mounted  the  hurricane 
deck  of  an  army  "Jennie"  and  flew 
thither.  Reporting  back  to  his  com- 
manding officer  that  a  forced  landing 
would  ke-.p  him  over  the  week-end,  he 
staked  his  faithful  crate  down  in  the 
pasture  where  he  had  landed  it.  and 
entered  the  town  to  make  merry.  Dur- 
ing the  night  a  band  of  sleepless 
horses  ;Mid  cows  chewed  all  the  fabric 
off  the  plane's  tail  pieces.  The  cadet 
enlisted  the  services  of  his  girl  and 
with  a  bolt  of  muslin  and  a  can  of  floor 
varnish  they  made  emergency  repairs. 
These  repairs,  when  the  officer  in 
charge  of  flying  at  the  post  saw  them. 


left  him  in  little  doubt  that  mischief 
had  befallen  the  flying  swain. 


Another  amateur  pilot,  this  time  on 
the  Salt  Lake  City  air  port,  with  "ten 
easy  lessons"  and  a  new  plane,  felt 
cocky  and  cut  a  pigeon  wing  which 
lasted  until  the  ground  and  gravity 
had  their  way  about  it.  Boys  learning 
to  fly  should  make  "gentle  turns"  and 
"keep  their  noses  down."  This  one 
lost  his  plane  but  learned  a  valuable 
lesson.  He  might  just  as  well  have 
learned  it  and  saved  his  ship. 


Someone  has  suggested  that  it  is 
time  for  Santa  Claus  to  retire  and 
let  his  son  handle  the  traffic  by  air. 
S.  Claus  Jr.  can't  get  by  with  the 
children  till  he  gets  white  whiskers. 
But  the  old  gentleman  will  probably 
wing  the  frosty  air  himself  this 
Christmas.  The  days  when  only  old 
men  flew  are  gone.  Air  mail  greetings 
and  belated  gift  packages  will  bring 
out  extra  sections  on  all  the  air  lines 
during  the  last  few  days  of  December. 
Now  it  won't  be  so  hard  to  make  the 
kids  understand  how  Kris  Kringle 
makes  the  rounds  in  one  night. 


Has  anyone  noticed  that  a  triangle 
air  tour  may  now  be  made  out  of  San 
Francisco?  It  can  be  done,  but  no 
one,  to  the  writer's  knowledge,  has 
yet  done  it.  Some  ambitious  -"first 
timer"  will  presently  board  the  Pa- 
cific Air  Transport's  Fokker  to  Los 
Angeles,  take  the  Western  Air  Ex- 
press from  there  to  Salt  Lake  City, 
and  return  home  on  the  Boeing  Air 
Transport  transcontinental  route.  The 
triangle  totals  1603  miles.  It  would 
take  parts  of  three  days,  and  would 
cost  about  S175. 


Boeing  Air  Transport  headquarters 
here  has  received  from  Luft  Hansa  in 
Germany,  complete  literature,  sched- 
ules, maps,  and  pictures  of  their  air 
craft  and  terminal  airports  and  sta- 
tions. Germany  is  spider- webbed  with 
scores  of  airlines,  serving  every  town 
and  city  of  any  considerable  size.  The 
passenger  stations  much  resemble  our 
interurban  depots,  with  stacks  of  lug- 
gage and  packages  on  trucks.  The 
planes  are  huge  cabin  affairs,  their 
interiors  furnished  like  Pullman  cars, 
where  people  sit  comfortably  reading 
or  looking  down  from  the  windows  at 
the  scene  below. 


Air  Mail  Information 

Two-page  letters  10c  by  air  mail. 
Air  mail  letters  get  quick  action. 
Air  mail  sales  letters  get  attention. 
Air  mail  your  friends. 
Drop  air  letters  in  any  mail  box. 
Use  any  stamps  on  air  mail. 
Mark  your  letters  "air  mail." 


—   NOW    IN    OUR    30TH    YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary   Street 

Phone  Kearny   2S66 
San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San   Francisco. 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.    Special    Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swim  mini;    Pool.     Fireproof    Hotel. 
Write  for  Booklet. 


T.    H.   CORCORAN.    Acua    Caliente. 
Sonoma   Co.,   Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonahle 

TELEPHONE  111 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A   Hotel   With    An   Atmosphere 

Andrew   Johnston.    Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA    STREET 

San   Francisco 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


Bookkeeper,  Typist,  desires  either 
temporary  or  permanent  position. 
Accustomed  to  meeting  public.  Refer- 
ences if  desired. 

Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


BPbkS 


RWIL  ELDERS 

239  PoshSrreel-.  San  Francisco 


N     W     CORNER 
citlAYSTONEMfl         P0LK  AND  P0SJ  STS- 


PHOTOGRAPHS 
QUiJSf  Forever 


Pleasure's  Wand 

(Continued  from   Page  7) 

and  Rector,  society  entertainers.  The 
photoplay  offering  next  week  will  be 
'Not  for  Publication,"  a  tale  of  the 
stupendous  engineering  feats  accomp- 
lished in  the  West — a  story  of  the 
constructive  part  a  newspaper  plays 
in  the  growth  of  a  community.  Ralph 
Ince  plays  the  leading  role,  as  well  as 
directs  the  picture. 

*  *     * 

Granada 

Thomas  Meighan  starring  in  "The 
City  Gone  Wild"  was  last  week's  at- 
traction at  the  Granada  Theater  with 
the  James  Cruze  production  showing 
the  vice  of  the  underworld.  There  was 
a  lot  of  shooting  and  scheming  and 
terrifying  action  in  the  story  of  Chi- 
cago's wild  life. 

Meighan  was  supported  by  Louise 
Brooks  playing  opposite,  Wyndham 
Standing  and  Marietta  Millner. 

Frank  Jenks  with  his  "Dancelogues 
Ideas"  supplied  the  stage  attraction, 
adding  a  comedy  medley  in  which 
Jenks  did  some  singing.  The  dancing 
girls  wore  pretty  costumes.  There 
was  a  marvelous  juggler  on  this  pro- 
gram. 

*  *     * 

California 

"The  Garden  of  Allah,"  filmed  from 
the  Robert  Hichen's  startling  novel, 
has  claimed  the  California  Theater 
this  past  week,  with  Alice  Terry  and 
Ivan  Petrovich  starring  in  the  Rex 
Ingram  production. 

Sacred  and  secular  themes  are  part 
of  the  story  depicting  the  life  of  a 
man's  fugitive  love  and  his  disloyalty 
to  his  vows  as  a  Trappist  monk. 
Scenes  of  the  Sahara  desert  are  ex- 
quisite in  their  fascinating  detail. 
Some  excellent  photography  is  seen  in 
the  furious  sandstorm  of  the  desert. 

Gino  Severi  conducts  the  California 

orchestra. 

*  *     * 

Warfield 

The  Warfield  last  week  offered  "A 
Man's  Past"  as  the  screen  feature 
with  Conrad  Veidt  the  star  in  the  pro- 
duction directed  by  George  Welford, 
for  Universal. 

Ian  Keith  and  Barbara  Bedford 
were  the  stars. 

Al  Lyons,  the  new  orchestra  con- 
ductor, leading  the  Warfield  super- 
soloists,  included  in  his  program  a 
tuba  solo  by  Fred  Smith  which  we  all 
liked.  The  Fanchon  and  Marco  stage 
"idea"  last  week  was  a  peacock  act, 
the  settings  and  costumes  being  real 
beauty  with  the  star  parts  of  Renoff 
and  Renova,  skilled  and  graceful 
dancers. 

This  week  the  Warfield  will  offer 
"She's  a   Shiek"   with   Bebe   Daniels 


CERTIFICATE  OF  COPARTNERSHIP 


KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we,  the  undersigned,  Frances  C.  Gregory  and  Mary 
Meisinger,  do  hereby  certify:  That  we  are  copartners 
transacting  business  under  the  firm  name  and  style 
of  TUNNEL  BOOK  SHOP  AND  CIRCULATING 
LIBRARY:  that  the  principal  place  of  business  of 
said  copartnership  is  situated  at  415  Stockton  Street, 
in  the  City  and  County  of  San  Francisco,  State  of 
California,  and  that  the  names  in  full  of  all  the 
members  of  said  copartnership  and  their  respective 
places  of  residence  are  as  follows: 

Frances  C.  Gregory,  880  Sausalito  Boulevard,  Sau- 
salito,   California. 

Mary  Meisinger.  910  Green  Street,  San  Francisco, 
California. 

IN  WITNESS  WHEREOF,  we  have  hereunto  set 
our  hands  and  seals  this  28th  day  of  October,   1927. 

FRANCES   C.    GREGORY 
MARY  MEISINGER 
State  of   California, 
City  and  County  of  San  Francisco,  ss. 

On  this  28th  day  of  October,  1927.  before  me.  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco.  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared Frances  C.  Gregory  and  Mary  Meisinger, 
known  to  me  to  be  the  persons  whose  names  are  sub- 
scribed to  the  within  instrument  and  they  acknowl- 
edged  to  me  that  they  executed  the  same. 

IN   WITNESS   WHEREOF,  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal  the  day  and  year  in 
this  certificate  last  above  written. 
(SEAL)  FLORA    HALL. 

Notary   Public    in  and    for  the  City  and   County 
of  San  Francisco,  State  of  California. 


CERTIFICATE    OF    CO-PARTNERSHIP 

KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we,  the  undersigned,  George  C.  Ashley,  Frank  A. 
Gregory  and  William  D.  Newman,  do  hereby  certify: 

That  we  are  copartners  transacting  business  in  the 
State  of  California,  under  the  firm  name  and  style 
of  A  &  G  STUDIOS ;  that  the  principal  place  of 
business  of  said  copartnership  is  situated  at  220  Post 
Street,  in  the  City  and  County  of  San  Francisco, 
State  of  California,  and  that  the  names  in  full  of  all 
the  members  of  said  copartnership  and  their  respec- 
tive places  of  residence  are  as  follows: 

GEORGE  C.  ASHLEY,  114  Central  Avenue,  Sau- 
salito, California. 

FRANK  A.  GREGORY.  880  Sausalito  Boulevard, 
Sausalito,    California. 

WILLIAM  D.  NEWMAN,  225  Harrison  Avenue. 
Sausalito,  California. 

IN  WITNESS  WHEREOF,  we  have  hereunto  set 
our  hands  and  seals  this  13th  day  of  October.   1927. 

GEORGE  C.  ASHLEY 
FRANK  A.  GREGORY 
WILLIAM   D.  NEWMAN 

State  of  California, 

City  and  County  of  San  Francisco,  ss. 

On  this  13th  day  of  October,  1927  before  me.  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco.  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared George  C.  Ashley.  Frank  A.  Gregory  and 
William  D.  Newman,  known  to  me  to  be  the  persons 
whose  names  are  subscribed  to  the  within  instrument 
and  they  acknowledged  to  me  that  they  executed  the 
same. 

IN  WITNESS  WHEREOF.  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal,  the  day  and  year 
in    this  certificate  last  above  written. 


(Seal) 


FLORA   HALL. 


Notary   Public  in  and    for  the  City  and   County 
of  San  Francisco,  State  of  California. 


USED 

ADDING.  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed    for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 

Phone  Garfield  3852  564  Market  SI. 


November  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


the  star.  William  Powell  and  Richard 
Arlen  have  leading  roles. 

The  Warfield  stage  will  have  a  new 
Fanchon  and  Marco  idea,  "Colleg- 
iate," with  twenty  principals.  Ar- 
mand  and  Preez,  John  and  Harriet 
aiiffith.  and  Dorothy  Lee  are  starred. 
Al  Lyons,  whose  debut  as  Warfield 
:onductor  was  made  just  two  weeks 
igo,  continues  to  prove  popular. 


The  American  Red  Cross 

Disaster  relief  service  on  a  scale 
lever  encountered  before  in  its  his- 
ory  marked  the  past  fiscal  year's  ac- 
ivity  of  the  American  Red  Cross.  Ex- 
jlosions,  floods,  fires,  cyclones  and  all 
he  category  of  calamity  seemed  to 
;rail  through  the  months  with  the 
egularity  of  a  new  day  after  an  old 
me.  While  floods  in  the  Mississippi 
•alley  the  past  year  overshadowed 
)ther  happenings  at  home  and  abroad, 
ind  the  Red  Cross  was  plunged  into 
elief  work  on  a  scale  new  even  to  its 
eteran  disaster  experts,  twelve  other 
:atastrophies  simultaneously  demand- 
ed Red  Cross  assistance,  and  this  aid 
vas  given  with  the  same  effectiveness 
vhich  marked  the  work  in  the  Missis- 
sippi flood. 

The  Red  Cross  furnished  disaster 
•elief  assistance  in  seventy-five  disas- 
ers  in  the  United  States  the  past  year 
n  twenty-five  states,  and  in  twenty 
>ther  disasters  in  foreign  lands.  De- 
spite heavy  demands  on  its  personnel 
ind  resources  occasioned  by  these 
tappenings,  the  usual  year-round 
ervices  of  the  organization  along 
>ther  useful  lines,  were  kept  up  with 
lenefit  to  the  country.  Service  to  dis- 
ibled  veterans  supplementing  govern- 
nent  care,  public  health  nursing,  in- 
struction in  first  aid  and  life  saving — 
ill  these  constitute  functions  of  the 
led  Cross  which  go  on  throughout 
he  United  States. 

The  Eleventh  Annual  Membership 
loll  Call  of  the  American  National 
led  Cross  will  be  held  as  usual  from 
Armistice  Day  through  Thanksgiving 
—November  11-24 — thus  affording 
the  American  people  a  nation-wide 
importunity  to  endorse  their  Red 
Cross  and  so  insure  the  maintenance 
of  its  service. 


According  to  a  Canadian  news 
item,  Ontario  wants  to  have  prohibi- 
tion again.  If  they're  really  serious. 
we  have  a  lot  of  it  here  in  America 
that  no  one  seems  to  be  using. 


Waiter — Would  you  like  to  drink 
Canada  Dry,  sir? 

E.  Bracken-Brackenavitch — I'd  love 
to,  but  I'm  only  here  for  a  week. 


Society 

(Continued  from  Page  5) 

Aerial  Fleet,  will  have  speakers  twice 
daily  during  the  entire  exposition. 
Travelogues  will  be  shown  of  all  for- 
eign countries  participating. 

There  will  be:  Illustrated  lectures 
by  Grace  Palmer  Craig,  special  com- 
missioner, Pacific  Foreign  Trade  and 
Travel  Exposition  to  England,  France, 
Switzerland  and  Austria. 


Many  women's  organizations  are 
planning  to  participate  in  Women's 
Day  at  the  Pacific  Foreign  Trade  and 
Travel  Exposition  on  November  14. 
Among  these  are  the  City  and  County 
Federation  of  Women's  Clubs,  the  Na- 
tive Daughters  of  the  Golden  West, 
the  Daughters  of  the  American  Revo- 
lution, the  Business  and  Professional 
Women's  Club,  the  American  Associa- 
tion of  University  Women,  the  San 
Francisco  Center,  the  P.-T.  A.s  and 
the  Soroptimists.  From  2  to  4  p.  m. 
there  will  be  a  program  given  by  jun- 
ior members  of  the  California  Fed- 
eration of  Music  Clubs. 


Prominent  Speakers 

During  the  week  several  of  the 
clubwomen  will  be  speakers,  among 
them  being  Mrs.  Carl  H.  Wisewell  and 
Mrs.  Frederick  H.  Colburn.  Mrs. 
George  Wales  will  have  charge  of  P.- 
T.  A.  booth. 


Elder  Calendar 

Children's  Book  Week,  November 
14th  to  19th,  is  to  be  celebrated  by  a 
series  of  Authors'  Hours  to  be  given 
each  afternoon  at  Paul  Elder's.  Boys 
and  girls  and  their  parents  are  invited 
to  attend  after  school,  from  3:30  to 
4  :30.  and  enjoy  a  series  of  talks  and 
readings  by  the  following  authors: 

Monday — Esther  Birdsall  Darling, 
author  of  "Baldy  of  Nome."  John 
Hamlin,  author  of  "Beloved  Acres." 

Tuesday — Elizabeth  Howard  At- 
kins, author  of  "The  Treasure  Chest." 
James  Willard  Schultz.  author  of  fa- 
mous Indian  stories. 

Wednesday — Alberta  Bancroft,  au- 
thor of  "Lost  Village."  Bernard  Mar- 
shall, author  of  "Cedric  the  Forester." 

Thursday  —  Caroline  M  a  c  1  e  a  n. 
author  of  "Adventures  of  Maidilie." 
S.  B.  Dickson,  editor  of  "The  Treas- 
ure Chest." 

Friday — Dora  Amsden,  author  of 
"The  Macaroni  Tree."  Walter  H. 
Nichols,  author  of  "Trust  a  Boy." 

Saturday — Elizabeth  Simpson,  au- 
thor of  "Little  Princess  of  Music 
Land."  Howard  Pease,  author  of 
"The  Tattooed  Man." 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

{Opposite  Patace  Hotel) 

San  Francisco  Phone  Kearny  391 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly   with  Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas   649 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone   Market   7913 

Branch   Office:    760  Sutter  Street 

(Hotel   Canterbury   Bldg.) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

NewStdljuarlar 

lb  better  serve  our  many  friends  and 
patrons  over  s4oo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  Lead  in  °  Hotels 

ACCOMMODATING  lOOO  GUESTS 

Lar?e  rooms  with  unusually  hi?h 
Ceilinjs*  and  food  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort 

Alfred  S.  Amer  &  Co.  Ltd 

NEW  ORLEANS.  LA 
Send  for  descriptor-  folder    Ticket  offices  cf 
Illustrated  Mardi  Cms       all  Transportation 
Program  for  the  asking  UnestnLofccy 

Sbf  Rooaeurlt 

PHOENIX.  ARIZONA 

'liAirt  Winter  MverCmej' 
OPINING  OCTOBER  r918 
^ALFRip  S  A>»f.R    m 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  12,  1927 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  "it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 

-<•  ■>- 

P.  M.   JOST,   Manager 

Sun   Life   Assurance   Co.   of   Canada. 

315    Montgomery   St.,    San   Francisco. 

//  /  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity  would  I  get  Jor  life?     J  was  born 

day  of ,  18 


Name 


Address 


The  Foreign  Trade  and  Travel 
Exposition 

Today  (Friday)  the  Foreign  Trade 
and  Travel  Exposition  opens  at  the 
Civic  Auditorium,  the  anniversary  of 
that  joyous  November  11th,  when 
peace  was  signed  between  the  war- 
ring nations  of  the  world.  Fifteen 
different  countries  are  going  to  place 
their  goods  on  display  in  "The  Show 
Window  of  the  World,"  for  that  is 
what  it  is  sloganed.  It  is  to  be  a  big 
market  show  of  the  western  world ; 
the  crossroads  where  Europe  and  the 
Orient  will  come  to  buy,  sell  and  ex- 
change. 

At  the  time  of  the  Panama  expo- 
sition we  were  not  ready  nor  in  the 
mood  to  talk  trade  or  travel ;  Europe 
was  at  war  and  we  were  more  or  less 
disorganized  for  big  business.  But 
now  we're  in  fine  fettle  to  make  far- 
flung  commercial  alliances  and  com- 
pacts, and  we  should  do  our  utmost 
to  boost  for  the  foreign  fair. 

Mr.  Wm.  D'Egilbert,  Commissioner 
General  for  California  to  the  Panama 
Pacific  International  Exposition  in 
1915,  and  Director  General  of  the 
Pacific  Foreign  Trade  and  Travel  Ex- 
position, which  opened  today  and  will 
continue  until  November  20,  gives  a 
brief  summary  of  the  scope  of  the 
exposition : 

"The  first  great  international  exhi- 
bition was  that  of  London,  in  the  six- 
ties of  the  19th  century,  since  which 
time  there  have  been  upwards  of 
twenty  international  exhibitions. 
While  the  great  expositions  of  Amer- 
ica in  St.  Louis,  Chicago  and  New 
York  and  others  in  London,  Europe, 
Australia  and  New  Zealand,  made  his- 
tory for  the  cities  and  the  countries 
in  which  they  were  held,  no  one  of 
them  closed  its  doors  in  such  a  blaze 
of  everlasting  glory  as  the  Panama 
Pacific  International  Exposition  in 
San  Francisco,  in  1915. 

"Now  San  Francisco  appeals  again 
to  the  world  to  exhibit  at  an  exposi- 
tion, international  in  scope  and  digni- 
fied in  character  and  conception.  The 
show  is  sponsored  by  the  Foreign 
Trade  Club  of  California,  a  non-profit 
organization  devoted  to  the  interests 
of  Western  America.  It  is  the  plan  of 
the  Foreign  Trade  to  hold  such  an  ex- 
position each  year  and  later  to  install 
permanent  exhibits  from  all  parts  of 
the  world  in  a  permanent  building." 

Special  efforts  have  been  put  forth 
to  exhibit  every  invention  of  recent 
years  pertaining  to  radiography,  geo- 
graphy, telephony,  aeroplanes,  steam- 
ship and  railroad  travel,  electricity 
and  the  latest  in  textiles;  products  of 
the  mill,  the  loom  and  the  factory  are 
on  exhibit  at  the  Exposition  from 
every  corner  of  the  globe.    Commer- 


cial art  work  of  the  older  civilizations, 
book  and  stamp  collections,  historical 
records,  geological  and  biological 
specimens  are  shown.  The  exposition 
is  truly  international  in  scope. 

Special  events  and  days  have  been 
arranged  by  nations  and  groups  of 
nations ;  motion  pictures  of  an  educa- 
tional nature  and  travelogues  will  be 
features ;  lecture  courses  will  be  held 
daily,  a  nominal  admission  price  hav- 
ing been  fixed  for  students,  and  there 
is  every  attraction  for  a  large  attend- 
ance. Upwards  of  200,000  visitors  are 
expected  to  pass  through  the  portals 
over  the  ten  day  period. 


Municipal  Railway  Report 

The  auditing  department  of  the  Mu- 
nicipal Railways  gave  out  a  statement 
that  the  railway  for  the  year  ending 
June  30th,  1927,  failed  to  earn  enough 
to  meet  financial  obligations  by  855,- 
873.22. 

Later,  the  Bureau  of  Governmental 
Research  analyzed  the  accounts  of  the 
Municipal  Railway  for  the  same  per- 
iod of  time  and  found  a  deficit  of 
855,873.00. 

In  submitting  this  report,  the  Bu- 
reau of  Governmental  Research  call- 
ed attention  to  the  fact  that  there 
had  been  a  change  in  the  accounting 
policy  during  the  last  three  month.1' 
of  the  fiscal  year  in  which  expend! 
tures  previously  charged  as  operating 
expenses  were  carried  as  expenditures 
out  of  the  depreciation  reserve  fund 
Subsequent  to  this  report,  an  audi 
made  by  a  firm  of  certified  public  ac- 
countants, was  published  in  the  dailj 
newspapers,  and  this  audit  showec 
that  there  was  a  profit  of  $78,042.00 
but  in  making  this  audit,  an  item  ol 
$198,000.00  which  had  been  paid  oul 
for  retirement  of  bonds,  was  omitted 
Taking  this  payment  into  considera- 
tion, instead  of  a  profit  of  $78,000.0J 
there  is  a  loss  of  practicallv  $120, 
000.00. 

It  would  appear  that  these  auditors 
did  not  approve  of  the  Municipal  Rail 
way  methods  and  must  have  includef 
in  operating  expenses  a  considerable 
number  of  items  which  had  beei 
charged  to  the  depreciation  fund.  Th< 
point  is  that  according  to  the  figure.' 
of  the  public  accountants,  the  loss  oi 
deficit  is  8120,000.00. 

We  have  no  quarrel  with  the  Mu 
nicipal  Railway,  or  any  of  its  officials 
but  it  reacts  to  the  detriment  of  tht 
daily  press,  that  it  should  publish  er 
roneous  figures  regarding  an  institl 
tion  which  is  essentially  the  public' 
property,  upon  which  the  pufal 
should  be  correctly  informed. 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriemtal  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.    35c.  50c.  75c    S1.00.  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LxAmj  Idyui/jdjj,  orux/p4 


490  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


ICE  CREAf% 


CANDY 
PASTRY 


BREAKFAST 

POLK  £  CALIFORNIA  SIS.  LUNCHEON 
Cr  iritoa.  DINNER 

J100        iioi        1101  l"lr*  l^1  *-  " 


w 


We   now   deliver  to  any  part  of   the   city — including  Sundays   and  Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441   STOCKTON   STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing:  from  6   p.   ni.   to  1   a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 
Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third   and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties.    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.   Luncheon  $  .75 

(11  :30   to    2    p.  m.) 
Dinner.   Week   Days  &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without    Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


T»    -r  ^-x        j*         -jr  ~t    9     lf"~t       Featuring    Southern    Cookina; 
/V    f   J  f\      f-§         .N                       Open    From 

-*-     *        ^— r    _*.    -M.    -«..«          »— r           ll-SO    a.m.    to    2:00    p.m. 

_^^                                                      "    p.m.    to    S:30    p.m. 

/\        1 }      IS                           Snii.la.v5      and      I!. 

f-\       f€      l\                                                    3:30     P.m.    onl> 

-*   "*-  -*-*-■*-*•                       CLOSED   EVERT    MONDAY 

93   Third    Arenue.   SAN    MATEO                          Half    Block    from    Highway 

Uncle  Tom's  Cabin 

Restaurant 

orEN   8:0(1   A.M.  TO   11:00  P.M. 

I'nsurpassed    Cuisine 

j  "'£g*. 

^■l»^^^^^^^^^^"M^^^«^.  iii  ■ 

| 

14-Mile   House 

CARL    LEONHARDT 

Formerly   of   Golden   Gate   Tark   Casino 

CAROLINE  JONES 

WEE 

1; 

Luncheon  is  served  from  11:30  to 
2:30  and  Tea  from  3  to  5 

Lxclusive  use  of  room   for  club  dinners 

^CSZal 

4 

fi 

«4  Sutter  St.             Douglas  7118 

Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL    PIPE,    TANKS.    CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los   Angeles,   Calif. 

414  Market  Street  SW  Santa  Fe  Avenue 


$50,000  Prize  Contest 

Lots  of  fun  tryinff.     Send  for  our  illustrated  Booklet. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry' 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San  Mateo   1488 


San   Francisco 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian   Dicing   and   Cleaning 


,i*3    Post   Street 


Phone   Franklin   2510 
San  Francisco 


A.   a    E.   D.MNI.   Props. 


A.  J.  JACOPI.  Mrr. 


Boston  Bedding  &  Upholstering  Co. 


SJUBI 


Mattresses  Made  Over 

Reupholstering  and 
Remodeling 


1937-61   POLK   STREET  SAM   FRANCISCO 

Telephone   Grarstone   759 


MOTORISTS! 
Carquinez  &  Antioch  bridges 

increase  your  enjoyment  because  they 
place  the  famous  beauty  spots  of 
Northern  and  Central  California  al- 
most in  your  back  -  yard. 


Over  the  CARQUI- 
NEZ  Bridge  to  Lake 
County,  the  "Switzer- 
land of  America";  to 
Jack  London's  be- 
loved Valley  of  the 
Moon;  to  Steven- 
son's wonderful  Sil- 
varado  country  and 
the  Redwood  Empire 
beyond — 

Reached  via 

San  Pablo  Avenue, 

OAKLAND 


Over  the  ANTIOCH 
Bridge  to  the  superb- 
ly beautiful  Sacra- 
mento River  counti'y 
—  the  "Netherlands 
of  America"  —  the 
famous  land  of  Sut- 
ter's gold  and  the 
State  capital.  Fine 
paved  highway  all 
the  way — 

Reached  via 

Tunnel  Road, 

OAKLAND 


Bridges  Open  All  Day  and  All  Night  —  No  Time  Tables 
No  Delays 


A   GUIDING   SIGN 

To  Those  Who  Appreciate  Jine  HoteL 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make  this 
famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 


T 


Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

WENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  §350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  November  26th ;  SS  VENEZUELA,  December  17.  From  New 
York:  SS  VENEZUELA,  November  12th;   SS   COLOMBIA,   December  31st. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  November  19,  1927 


LOS  ANGELES 


DITZLER     . 

6215  Chabot  Road, 
varwomcnar-   Oakland,    Calif or niar 

CAUP, 


October  20th.  1927. 


Frigidaire  Corporation, 
871  Mission  St., 
San  Francisco. 

Gentlemen: 

Having  Just   reinstalled  our  Frigidaire  in 
a  new  looation  in  our  home  after  more  than  six  years  of 
use,    it  having  been  one  of  the  very  first   installed  in 
this   State,    I  thought  you  might  be   interested  to  learn 
of  our   experience. 

During  all   this  time    it  has  never  failed 
onoe,    having  given  us   superlative  service.     Neither  has 
it  cost  us  a  cent   for  maintenance  and  the  cost  of 
operation  has  been  so  small  as  to  be  negligible.     From 
the  standpoint   of  health,    convenience,    comfort,    economy 
and  general   satisfaction  we  consider  our  Frigidaire  is 
indispensable   in  our  home. 

The   excellence  of  your   product  deserves 
even  more  then  this   small   praise  and   expression  of 
appreciation. 


Very  truly  yours, 


FLD:LW 


Just  another  reason  why  there  are 

more  Frigidaircs  in  use  than  all  other 

makes  combined. 

FRIGIDAIRE    CORPORATION 

871  MISSION  STREET  1962  BROADWAY 

San  Francisco  Oakland 


Six  Year  Old  FRIGIDAIRE 


in  the  home  of  Frank  L.  Ditzler, 
6215  Chabot  Road,  Oakland,  Calif. 


FRIGIDAIRE 

PRODUCT    OF    GENERAL    MOTORS 


A  Minister 
Says: 

One  paper  in  San  Fran- 
cisco proves  every  day 
that  news  of  many  kinds 
can  be  printed  cleanly  and 
decently.  That  paper  is  the 


mrimto 


<2Dpt0mrte 


A  Christmas  Gift 
That's  Sure  to  Please  Her! 


Good  Luck  Butterfly  Compact 

A  Real  Pressed  Butterfly  in  the  Case 

The  Latest  Parisian  Novelty! 

Contains  the  New  Economy  Powder  Sifter,  Lip- 
stick, Face  and  Lip  Rouge,  and  an  Eyebrow 
Pencil,  concealed  in  the  tassel. 

Prices:  $3.50,  $5.00,  $6.00  and  $7.50 

AND  REMEMBER! 
The  Only  Place  in  San  Francisco  to  Get  Them  Is 

RADKE  &  CO. 

Jewelers  and  Silversmiths 

208  POWELL  ST. 


Exclusive  Showing  oj  All  Kinds  oj  Butterfly  Jewelry — 
as  well  as  Many  Other  Attractive  Christmas  Novelties 


FKEE 


Orders  of 


11,-25,-50,-100 

OR    MORE     CARDS 


^yhe  very  best  values 

YOU     can      buy 
Real  Beautiful  Cards 


THE   PROCESS  ENGRAVING   COMPANY 

636  Market  Street    ::    San  Francisco,  Calif.    ::    Opp.  Palace  Hotel 


Established  July  20,  1856 

FRANCIS 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

he  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856.  by  Frederick  Marriott.     Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 

now  printed  and  published  weekly  'iy  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco,  California.     Telephone  Kearny  8S57.     Entered  at  San  Francisco, 

alifornia,  Postoffice  as  second-class  matter.      London  Office:    Street  &  Co.,  30  Cornhill,   E.    C.   London.   England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year.  $6.00    ' 


rol.  CIX 


SAN  FRANCISCO,  CALIF,  NOVEMBER  19,  1927 


No.  47 


The  Redwood  Empire  Caravan 


By  Clyde  Edmondson 


To  become  more  intimately  acquainted  with  hotel-re- 
ort  accommodations  throughout  the  eight  North  of  Bay 
ounties  of  the  Redwood  Empire,  inclusive  of  Marin,  San 
'rancisco,    Sonoma,    Mendocino,    Humboldt,    Lake,    Del 
lorte  and  Josephine,  hotel-resort  operators  from  this  sec- 
ion,  together  with  city  and  county  officials,  chamber  of 
ommerce  executives,  business  men,  etc.,  departed    on 
heir  third  semi-annual  caravan  through  the  territory, 
saving  Santa  Rosa,  Saturday  morning,  October  8th,  fol- 
ding the  annual  meeting  of  the  inter-county  Redwood 
Impire  Association,  held  in  Santa  Rosa  the  day  before, 
Ictober  7th. 
An  equally  important  object  of  this  tour  was  to  become 
itimately  acquainted  with  the  hotel-resort  accommoda- 
10ns  throughout  the  eight  counties  of  the  Redwood  Em- 
ire.    Another  important  objective  was  to  become  ac- 
uainted  first-hand  with  the  scenic  attractions,  highways, 
•ansportation  routings,  etc.,  in  the  communities  through- 
ut  this  territory-    To  promote  more  intimate  acquaint- 
nceship  among'  the  hotel-resort  operators   themselves, 
as  another  equally  important  objective. 
Leaving  Santa  Rosa  at  7  a.  m.  Saturday  morning,  the 
rst  stop  was  at   Healdsburg  where  a   most   sumptuous 
reakfast  was  served  under  the  direction  of  Walter  A. 
ill  of  the  Plaza  Hotel,  in  conjunction  with  the  Heakls- 
urg  Chamber  of  Commerce  and  Kiwanis  Club,  the  menu 
eing  printed  on  redwood  slabs. 

A  tour  of  Fitch  Mountain  follower!,  and  stop  at  the  site 
f  the  proposed  new  Del  Rio  Woods  Hotel  on  the  Russian 
iver.  Next  was  a  stop  at  Merryland,  on  Russian  River. 
(Mowed  by  a  complete  tour  of  the  principal  resorts  on 
ussian  River,  via  the  west  side  route  out  of  Healdsburg, 
itli  particular  reference  to  Rio  Nido.  Johnston's  Beach. 
uernewood  Park,  Mirabel  Park  and  other  resorts. 
The  entire  party  were  guests  of  the  Ridgecrest  Boule- 
ird  Company  over  the  ('anions  Ridgecrest  boulevard,  up 
>  the  tavern  on  the  summit  of  Mt.  Tamalpais,  where  a 
.ncheon  was  served  to  members  of  the  party,  together 
ith  numerous  leading  citizens  from  various  parts  of 
[arvelous  Marin,  headed  by  Harry  Ridgeway,  president 
Marvelous  Marin. 

Following  luncheon,  and  the  enjoyment  of  the  mar- 
?lous  view  from  this  point,  including  14  different  coun- 
es  and  the  resort  section  of  Stinson  Reach,  the  party 
'turned  to  San  Rafael  via  the  Ridgecrest  boulevard  and 
mtinued  on  into  Sonoma.  Here  they  were  welcomed  by 
lembers  of  the  Sonoma  Kiwanis  Club.    They  conducted 


the  party  into  the  old  Sonoma  Mission.  The  party  also 
saw  the  site  of  the  old  Bear  Flag  Republic,  and  General 
Vallejo's  home,  then  embarking  for  the  final  tour  of  the 
Sonoma  Valley  resorts,  including  El  Verano  Villa,  Fetters, 
Agua  Caliente,  etc.  A  few-weeks-old  harvest  moon  rose 
over  the  hills  in  the  east,  vividly  illuminating  and  revivi- 
fying Jack  London's  original  Valley  of  the  Moon. 

The  party  then  checked  in  at  the  new  Boyes  Springs 
Hotel  with  its  Spanish  atmosphere  so  colorful  with  dec- 
orations of  Spanish  motif  and  boys  in  Spanish  costume. 

The  banquet  served  here  was  a  most  memorable  one, 
participated  in  by  leading  citizens  from  Sonoma  Valley 
and  all  of  Sonoma  County,  R.  G.  Litchenberg,  director, 
and  E.  V.  Moundrel,  manager  of  the  Boyes  Springs  Hotel, 
being  the  hosts. 

In  the  morning,  bright  and  early  again,  the  party  pro- 
ceeded to  Napa,  where  a  real  old-fashioned  breakfast  was 
served  by  the  Chamber  of  Commerce,  and  a  great  many 
Napa  citizens  were  out  to  welcome  the  crow'd.  Although 
Napa  county  is  not  now  a  part  of  the  Redwood  Empire, 
enthusiasm  reached  such  a  high  pitch  at  this  breakfast 
that  a  definite  statement  was  made  by  the  Napa  people 
that  they  desired  to  participate  in  the  future  program  of 
the  Redwood  Empire  Association.  The  same  reaction  was 
felt  at  St.  Helena  where  the  caravan  was  met  by  most  of 
the  town,  the  streets  being  roped  off,  band  playing,  and 
where  a  short  speaking  program  was  delivered.  The  same 
situation  held  true  in  Calistoga,  where  George  P.  Dyer. 
president  of  the  Rotary  Club  and  Chamber  of  Commerce, 
headed  the  welcoming  delegation,  and  conducted  the  party 
around  famous  Mt.  St.  Helena  then  up  to  his  own  beau- 
tiful domicile,  the  Silverado  Ranch,  where  Robert  Louis 
Stevenson  wrote  "Silverado  Squatters."  Here  was  a  mar- 
velous view  of  the  entire  valley  and  contiguous  area. 

In  Lower  Lake  a  theaterful  of  citizens  welcomed  the 
caravan.  Complimentary  bags  of  walnuts  were  given  to 
members  of  the  party,  punch  was  served,  and  a  short 
speaking  program  presented. 

Kelseyville,  the  next  stop,  declared  a  holiday  in  honor 
of  the  caravan.  Shops  and  schools  were  closed  and  in  the 
center  of  the  town  a  platform  was  built,  and  banners  and 
decorated  the  streets,  and  were  carried  by  the  chil- 
dren, although  the  caravan  arrived  over  an  hour  late.  A 
most  memorable  stopover  was  enjoyed  at  Kelseyville. 

Stops  were  made  at  Laurel  Dell  and  at  Trianon  on  Blue 
ntinued  on  Page  13) 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


Sheriff  and  Politician 

Why  did  Sheriff  Tom  Finn  lose  out?  Now  that  the 
smoke  has  cleared  away  and  the  actual  results  are  tabu- 
lated, we  are  obliged  to  own,  in  fact  we  gladly  own,  that 
the  sheriff's  office  under  Tom  Finn  was  well  managed  and 
that,  as  sheriff,  he  could  have  maintained  himself  for  a 
long  time  and  have  enjoyed  the  respect  of  the  community 
as  well  as  the  power  which  goes  with  so  important  an 
office  in  our  form  of  social  organization.  One  cannot  take 
any  objection  to  the  spirit  in  which  Mr.  Finn  has  ac- 
cepted defeat ;  he  has  taken  it  in  a  sportsmanlike  fash- 
ion. But  he  does  say  that  he  will  not  again  try  for  public- 
office.  He  is  going  to  have  a  holiday,  the  first  that  he  has 
had  for  many  years. 

Now,  to  be  a  good  sheriff  is  no  easy  task.  It  implies  a 
great  deal  of  executive  and  administrative  ability.  To  be 
a  good  sheriff  one  must  take  care  of  the  public  against 
the  dangerous  elements  of  society ;  that  is  a  personally 
dangerous  business.  There  is  all  the  handling  of  the  court 
monies,  vast  sums,  in  fact,  which  require  personal  hon- 
esty in  the  highest  degree.  When  one  has  faithfully  dis- 
charged all  these  tasks  and,  in  addition,  has  won  a  place 
of  distinction  for  humaneness  and  kindness  to  those  in 
distress,  the  feat  is  remarkable  and  honorable.  All  this 
Sheriff  Finn  did;  and  yet  he  met  his  debacle.  Does  that 
show  that  democracies  are  ungrateful  ?  No,  it  shows  that 
Sheriff  Finn  was  unwise  because  he  tampered  with  poli- 
tics instead  of  tending  to  his  knitting.  He  was  a  good 
sheriff,  but  his  politics  were  degrading.  The  murk  of  him 
as  a  politician  blacked  out  the  shine  of  him  as  sheriff. 
People  remembered  the  old  bosses  and  shuddered ;  they 
dared  not  take  a  chance  of  anything  like  that  again ! 


The  Memory  of  St.  Francis 

One  of  the  most  pleasing  things  in  our  recent  history  is 
the  public  determination  to  set  aside  a  day  for  the  per- 
petuation of  the  memory  of  St.  Francis,  after  whom  our 
city  is  named,  one  of  the  most  delightful  and  precious 
characters  in  all  history.  St.  Francis  of  Assissi  was  a 
gay,  laughing,  helpful  and  unselfish  soul.  It  is  well  to  call 
attention  to  these  qualities  at  the  time  when  the  long 
faced  parade  the  land  and  the  emissaries  of  the  forbid- 
ding regime  are  everywhere  torturing  and  imprisoning. 
It  was  perhaps  in  unconscious  revolt  against  persecu- 
tions by  the  Puritans,  the  flabby,  cowardly,  modern  puri- 
tans, that  the  spirit  of  San  Francisco  has  risen  so  tri- 
umphantly in  favor  of  the  observance  of  St.  Francis'  life. 
It  is  very  encouraging  to  know  that  all  creeds  and  all 
forms  of  religious  teaching  have  laid  aside  their  discus- 
sions and  antipathies  to  pay  signal  honor  to  a  simple, 
gentle  person,  in  whose  spirit  was  no  guile  and  who  never 
asked  more  for  himself  than  the  most  elementary  and 
primary  of  material  things.  He  faced  the  world  naked, 
for  the  grace  of  God.  So  religious  controversy  ceases  for 
the  time  being  and  we  are  all  with  St.  Francis,  children 
of  the  Father  and  brothers  and  sisters  to  all  created 
things,  animate  and  inanimate. 

This  recognition  of  St.  Francis  is  a  great  occasion.  We 
trust  that  it  will  grow  through  the  years  and  that  in  the 
days  to  come  the  public  recognition  of  the  patron  saint  of 
San  Francisco  will  become  one  of  those  great  celebrations 
which  are  known  throughout  the  world  for  their  sin- 
cerity and  their  rich  beauty. 


Education  Ridiculous 

Things  have  a  very  curious  way  of  contradicting  them- 
selves, and  becoming  something  quite  different  from  what 
they  seemed  to  start  out  to  be.  Old  women,  particularly, 
old  women  who  have  lived  all  their  lives  on  farms,  can 
tell  one  quite  a  lot  about  this  and  very  interesting  it  is. 

But  we  want  to  look  at  the  matter  from  another  angle. 
Most  of  us  are  paying  out  quite  a  little  sum  every  year 
for  the  education  of  our  children.  It  is  not  easy  to  find 
the  money,  at  least  for  the  majority  of  us.  Education 
costs  have  a  very  exasperating  habit  of  mounting  with 
dizzying  rapidity  until  the  beginning  of  each  term  is  ex- 
pected with  foreboding  and  something  akin  to  despair. 
Why  do  we  make  these  sacrifices  ?  Because  we  have  been 
taught  to  believe  that  in  such  a  way  we  improve  the 
chances  of  our  children  to  succeed  in  life,  individually, 
and  collectively,  to  improve  the  condition  of  the  society  in 
which  we  have  been  raised,  materially  and  spiritually. 

We  spend  enormous  sums  of  money  upon  the  state  uni- 
versity which  grows  in  size  and  devours  legacies  and 
donations  as  the  Dragon  of  Wantley  devoured  houses  and 
churches.  Great  bowls  are  built  in  which  picked  gladi- 
ators struggle,  with  huge  expenditure  of  money  and  vast 
outlay  of  funds.  Our  daughters  go  to  these  gladi- 
atorial shows  and  each  time  they  go  the  department  store 
rejoices  and  the  family  safe  creaks  on  its  over-used 
hinges. 

We  started  a  public  university  based  on  public  funds, 
for  the  purpose  of  producing  earnest  leaders  for  our  com- 
monwealth. We  have  come  to  a  state  of  affairs  in  which 
learning  is  despised  and  our  frantic  offspring  yell  like 
drunken  Comanche  Indians  in  an  emotional  orgy,  for  two 
hours  in  an  afternoon,  and  complete  their  release  in  the 
city  dancing  halls  on  Sunday  morning. 


The  Street  Railroad  Problem 

Elections  come  and  elections  go,  but  the  street  railway 
problem,  like  the  proverbial  ghost,  will  not  down.  Cover 
it  up  with  all  sorts  of  by-issues,  try  to  forget  it  and,  like 
the  date  of  a  mortgage  note,  it  comes  back  with  blistering 
emphasis ;  we  had  almost  said  "blithering"  as  more  ex- 
pressive of  the  mode  in  which  the  matter  has  been 
treated. 

Charters  begin  to  fall  in,  within  less  than  two  years 
from  date.  There  will  be  some  property  questions  to  dis- 
cuss at  that  time  and  they  should  be  discussed  long  prioi 
thereto.  If  they  are  not  discussed  to  a  reasonable  anc 
decent  issue,  the  city  will  suffer  and  the  vital  matter  ol 
street  locomotion  will  be  in  a  deplorably  unsettled  state 
This  will  react  with  severity  upon  all  departments  of  oui 
communal  life  and  will  be  speedily  reflected  in  the  rea 
estate  market  and  other  expressions  of  commerce  an( 
finance.  One  cannot  play  with  a  question  like  this.  It 
will  be  solved,  it  will  insist  on  being  solved,  or  there  wil 
be  the  deuce  to  pay  for  indifference. 

Now,  not  everybody  who  is  openly  trying  his  hand  a' 
the  street  railroad  problem,  is  really  shirking,  but  then 
are  ominous  signs  that  some  do  not  want  to  act  fairly 
It  would  seem  as  if  there  was  an  intention  on  the  part  oo 
some  at  least  to  take  a  sharp  advantage  of  the  situatioi 
and  to  defraud,  for  no  other  word  covers  the  thing,  num. 
bers  of  their  fellow  citizens  of  reasonable  value  for  theii 
good  faith  investment.   Such  a  state  of  mind  is,  we  fee 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


ertain,  not  that  of  the  mass  of  our  thinking  citizens. 

But,  there  is  an  element,  which  has  its  press  represen- 
atives,  that  is  lurking  in  the  dark  and  will  make  no  bona- 
ide  effort  to  solve  the  street  railway  problem,  because  it 
lopes  to  take  an  unfair  advantage  and  to  defraud  citizens 
n  the  name  of  their  own  city.  Against  such  an  attitude 
ve  vigorously  protest. 


Football 


Sensational  Documents 

The  Hearst  papers  have  come  flaming  out  again  with 
ensational  documents  on  the  Mexico  question.  These 
locuments  purport  to  show  that  the  Mexican  government 
rats  in  a  plot  against  the  United  States  with  respect  to  the 
Nicaragua  question.  They  also  claim  to  tie  up  the  Mexi- 
ans  with  the  Bolshevists.  Of  course,  these  documents 
:re  at  once  repudiated  by  the  Mexicans  and  it  must  be 
rankly  admitted  that  the  Consul  General  of  Mexico  here 
mts  up  some  very  strong  reasoning  against  their  authen- 
icity. 

Such  documents  have  nearly  always,  been  shown  to  be 
raudulent.  Now  and  again  the  greatest  papers  have 
ome  out  with  sensational  matter  which  has  been  proved 
fterwards  to  be  the  most  arrant  invention  and  con- 
usion  has  followed.  The  famous  Piggott  Letters,  by 
vhich  the  London  "Times"  was  deceived  are  an  historical 
xample.  In  this  case  a  series  of  documents  which  tended 
o  show  the  alliance  between  Parnell  and  the  physical 
brce  murder  group  in  Ireland  threw  the  whole  world  into 
lorrified  consternation.  It  was  shown  subsequently  that 
hese  documents  were  complete  forgeries  and  their  fabri- 
ator  committed  suicide.  Another  and  more  recent  docu- 
nentary  scandal  was  the  fabricated  Bolshevist  papers  by 
vhich  some  of  the  greatest  of  our  newspapers  were  de- 
rived and  which  it  was  afterwards  proved  had  been 
lawked  about  all  over  Europe  before  being  offered  for 
ale  here. 

People  who  deal  in  such  documents  are  very  open  to 
luspicion  and  such  documents  can  be  shown  to  be  what 
hey  are  by  external  and  internal  evidence.  We  have  little 
loubt  that  the  Hearst  sensation  will  die  the  death  of 
nost  of  its  kind. 


Farmers'  Purgatory 

It  is  hard  lines  on  the  prune  growers  this  year,  for,  it 
s  very  well  known  that  the  season  has  been  little  short 
f  ruinous  to  large  numbers  of  people  who  perform  the 
seful  and  indispensable  task  of  providing  us  the  neces- 
ary  and  succulent  prune.  It  is  very  hard  to  spend  a  year 
1  work  and  at  the  end  to  be  worse  off  than  when  the  year 
tarted  in  spite  of  all  one's  labor.  And  that  is  the  actual 
act  which  faces  the  prune  grower  of  California  today, 
"hey  have  had  to  sell  their  crop  for  less  than  the  actual 
ost  of  production,  getting  nothing  for  their  outlay  of 
ime  and  money. 

There  is  no  doubt  at  all  that  the  prune-growers  deserve 
)  be  helped.  They  are  not  asking  to  be  helped  out  of  the 
ublic  funds  at  all.  If  they  were,  we  should  not  raise  a 
nger  in  their  behalf,  for  we  are  not  of  those  who  think 
hat  the  community,  in  its  political  capacity,  should  be 
sed  for  philanthropic  purposes.  C.  D.  Cavallaro,  presi- 
ent  of  the  California  Prune  and  Apricot  Growers'  Asso- 
iation,  has  the  idea  that  the  farmers  can  recoup  some- 
hat  by  putting  the  balance  of  the  prune  crop  into  fancy 
idwood  boxes,  holding  five  pounds,  which  we  in  Califor- 
ia  can  purchase  and  send  as  presents  to  Eastern  friends, 
he  plan  sounds  feasible  and  we  ought  to  do  our  best  to 
elp  it  out.  The  present  will  be  inexpensive  and  yet  very 
leasing,  for,  bv  one  of  the  perversities  of  things,  the 
runes  which  have  fetched  so  little  money  are  more  than 
suallv  marked  in  quality  of  appearance  and  flavor. 

The  gift  boxes  are  for  sale  pretty  generally  and  it 
ould  be  a  good  thing  to  think  about  this  when  making 
our  purchases. 


WE'LL  ALWAYS  HAVE  THE  BIG  GAME 
By  Lyman  Martin 

"There  are  times  that  you'll  think  that  you  mightn't; 
there  are  times  that  you  know  that  you  might."  So  runs 
one  of  Kipling's  little  ditties.  That  was  the  kind  of  a 
game  that  we  saw  over  at  the  Berkeley  Stadium  last  Sat- 
urday. We  thought  that  we  had  the  game  all  won  for  our- 
selves from  the  powerful  Husky  team  of  the  University 
of  Washington,  but  we  hadn't.  Some  California  linesman 
was  naughty  and  the  eagle  eyed  headlinesman  called  back 
a  magnificent  65-yard  run  and  penalized  California  5  '. 
yards  for  being  offside. 

If  the  man  was  offside  he  was  offside.  All  that  a  head 
linesman  can  do  is  to  call  'em  as  he  seems  'em.  And  that's 
that. 

Washington  started  out  in  the  first  period  of  the  game 
by  shoving  the  California  team  all  over  the  field.  Louis 
Tesreau  would  get  the  ball  and  start  for  the  opposite  end 
of  the  field.  Even  when  he  was  tackled  he  would  slide 
about  five  yards  on  his  tummy  in  the  mud.  A  big  man  is 
this  Tesreau  and  he  must  like  mother  earth,  particularly 
if  she  is  a  bit  moist.  Statisticians  have  doped  out  nearly 
every  phase  of  the  game,  how  much  yardage  gained  from 
each  play  and  by  whom.  They  have  overlooked  the  im- 
portant detail  of  how  much  ground  Tesreau  gained  while 
running  and  how  much  he  gained  by  sliding  on  his  stom- 
ach. Washington  wallowed  through  for  a  touchdown 
early  in  the  second  period  through  sheer  power. 

Then  the  complexion  of  the  whole  game  changed.  The 
players'  faces  got  muddier  and  California  took  the  play 
into  Washington's  mud  pie  reserve.  A  sophomore,  Stan- 
ley Barr,  went  through  the  Washington  line  for  four  and 
five  yards  at  a  clip.  The  time  was  growing  short  before 
the  end  of  the  half  when  the  Washington  brain  depart- 
ment became  busy  and  sent  in  a  substitute.  The  conscien- 
tious officials  did  not  notice  the  appearance  of  the  sub  and 
drew  plenty  of  unfavorable  attention  to  themselves  by 
exploding  one  of  their  toy  pistols.  But  that  was  against 
the  rules.  The  substitute  was  already  on  his  way  before 
the  gun  went  off  and  gun  or  no  gun,  he  must  be  allowed 
to  do  his  efficient  subbing  for  California  was  allowed  an- 
other play. 

As  it  turned  out  the  subbing  was  good  enough  for  after 
the  play  California  had  only  carried  the  ball  to  the  1  foot 
mark  and  the  half  was  over. 

Again  at  the  end  of  the  fourth  period  California  was 
within  scoring  distance  only  to  be  stopped  by  the  gun. 

Washington's  team  was  favored  to  win  and  they  did. 
But  it  was  by  a  narrow  squeak. 

This  week  the  classic  of  Pacific  Coast  football  is  to 
take  place  down  at  the  Stanford  farm.  This  is  "Big  Game" 
week. 

Last  week  Stanford  was  beaten  by  Santa  Clara.  Why, 
no  one  knows,  except  that  Santa  Clara  outplayed  the 
Redshirts.  But  this  week  there  will  be  a  different  Stan- 
ford team  on  the  field.  Maybe  not  different  in  personnel 
but  different  in  morale.  We  also  have  it  on  good  authority 
that  "Pop"  Warner  will  be  there  to  see  the  game.  Last 
week  he  was  up  in  Berkeley  watching  the  Golden  Bears. 
He  can  tell  the  boys  down  on  the  farm  to  stop  Barr, 
Eisan.  Gill.  Marcus,  Dougery.  Newman.  Lorn,  and  the 
whole  California  backfield.  He  will  also  tell  them  not  to 
get  offside  for  the  officials  are  very  conscientious. 

Stanford  is  slightly  favored  in  the  betting  odds  to  win. 

But  wherever  your  sympathies  lay.  bet  on  them,  you 
won't  be  far  from  wrong. 

Hope  you  all  have  your  tickets.  I  have  and  I'm  going 
to  THE  game. 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


By  Antoinette  Arnold 


Society  Debut 

When  a  lovely  debutante  makes  her 
bow  to  society,  there  is  ever  a  thrill 
and  an  expectancy  which  is  quite  un- 
like that  of  all  other  events  within 
the  social  realm. 

Miss  Katherine  Deahl,  daughter  of 
Mr.  and  Mrs.  John  Linden  Deahl,  was 
the  center  of  admiration  early  this 
month,  when  she  made  her  formal 
debut.  The  Deahl  home  in  Washing- 
ton street  was  the  scene  for  a  most 
charming  reception  and  dinner  dance 
with  prominent  young  society  folks  in 
attendance. 

Receiving  with  Miss  Deahl  were  a 
number  of  long-time  friends  and  rep- 
resentative families  from  the  com- 
monwealth of  this  western  metropo- 
lis. Mrs.  H.  S.  Swanton,  Mrs.  Wil- 
liam B.  Weir,  Mrs.  Arthur  M.  Sharp, 
Mrs.  George  Forderer,  Mrs.  Howard 
Morrow,  Miss  California  Breuner, 
Miss  Tillie  Feldman,  Miss  Eleanor 
Weir,  Miss  Grace  Hamilton,  Miss  Eda 
Sherman,  Miss  Elsie  Faxon,  were  in 
the  receiving  line. 

Miss  Vail  Jones,  Miss  Eleanor  Wil- 
liams, Miss  Adrienne  Hedger,  Miss 
Caroline  Beedy,  Miss  Eleanor  Shaw, 
Miss  Genevieve  McMurdo,  Miss  Mary 
Elizabeth  Clark  were  other  charming 
debutantes  who  assisted  the  hostess 
in  welcoming  her  guests. 

Miss  Mary  Virginia  Spenser,  Miss 
Harriet  Browhell,  Miss  Elizabeth  Bol- 
ton, Miss  Margaret  Kalenborn,  Miss 
Eleanor  Wayman,  Miss  Frances  Beh- 
rend,  Miss  Helen  Shaw,  Miss  Babette 
Bailey,  Miss  Kathleen  Horton  and 
Miss  Alexia  McCarty  were  of  the  re- 
ceiving party. 

*     *     * 

Young  Men  Act 
The  Cavalier  Role 

Every  pretty  girl  has  a  cavalier  and 
so  the  Deahl  coming-out  party  was 
well  represented  with  cavaliers  from 
families  well  known  in  the  financial 
and  business  life  of  the  city. 

Those  who  were  present  at  the  din- 
ner party  when  Katherine  Deahl  en- 


tered, formally,  the  social  realm  in- 
cluded: Messrs.  Heber  Tilden,  Calvin 
Tilden,  Kenneth  High,  Willard  Som- 
ers,  Francis  Kanin,  Earl  Riley,  Breck 
Moran,  Jack  Cole,  John  Sutton,  Wil- 
liam Clark,  Leo  Devlin,  Sheldon  Riv- 
eral,  Willard  Wayman  Jr.,  Richard 
Doyle,  William  Doyle,  John  Worden, 
Irving  Jacobs,  Walter  Hancock,  Fred- 
erick Sherman,  Eminel  Halsted,  Rob- 
ert Auger,  Clifford  Nolan,  John  Bar- 
ry, Jack  Watson,  Robert  McKee,  Wil- 
liam Downey,  Robert  Morrow,  George 
Connolly,  Hall  Bishop,  Kenneth 
Doyle,  John  L.  Deahl  Jr. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Hichway,    Half-Way    Between 
San  Francisco  and  Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or  write   for   reservations   on    your 
next  trip  sot'.th 


Helen  Wills  Feted 

Helen  Wills,  "loved  'round  the 
world,"  world  tennis  champion,  was 
the  honor  guest  at  a  most  delightful 
and  interesting  gathering  of  promi- 
nent society  folks,  a  short  time  ago, 
at  the  Bohemian  Club,  when  the  Hon. 
James  D.  Phelan,  former  United 
States  Senator,  presided  at  a  dinner 
given   in   compliment   to  Miss  Wills. 

The  famous  jinks-room  of  the  Bo- 
hemian Club  had  been  converted  into 
a  miniature  tennis  court  and  formed 
a  pleasing  setting  for  the  notable 
event,  with  tables  spread  for  a  sump- 
tuous banquet. 

The  bust  of  Helen  Wills,  recently 
sculptured  by  Haig  Patigian,  was  on 
exhibition  and  aroused  great  admira- 
tion from  those  present  and  was  the 
center  of  interest  at  this  noteworthy 
event.  Souvenir  cartoons  by  an  artist 
clubman  were  presented  the  guests. 


Distinguished  Guests 

Those  who  were  present  at  the 
beautiful  dinner,  complimenting 
Helen  Wills  were:  Misses  Helen  Jac- 
obs, Ann  Pate,  Randall,  Claire  Gian- 
nini,  Phyllis  Fay,  and,  Messrs.  and 
Mesdames  Constant  Auger,  Sigmund 
Stern,  Charles  Keeler,  Haig  Patigian, 
Earl  Cummings,  George  Douglas, 
Charles  G.  Norris,  Charles  W.  Fay, 
William  Denman,  Charles  B.  Hender- 
son, J.  Downey  Harvey,  Kenneth 
Kingsbury,  Charles  0.  Martin,  George 
W.  Kelham,  Clay  Miller,  William 
Sproule,  Edward  J.  Pringle,  Frederick 
Moodv,  Uda  Waldrop,  Fremont  Older, 
Philip  J.  Fay,  Jau  Don  Ball,  Edgar 
Walter,  Milton  Esberg;  Mesdames 
Harry  Hill,  Clarence  Wills,  Mildred 
Pollok,  Charles  N.  Felton,  Marie  H. 
Davidson,  Walter  A.  Haas,  F.  L.  Mur- 
phy, E.  J,.  Foy,  Atherton  Russell. 


Society  Girl  Charms 
With  Harp  Selections 

Miss  Eleanore  Blake  Hayden  of 
Palo  Alto  delighted  a  large  group  of 
friends  as  well  as  the  audience  which 
usually  makes  up  the  personnel  of  the 
Sunday  evening  concert  at  the  Fair- 
mont Hotel  under  the  direction  of 
Rudy  Seiger,  conductor. 

Miss  Hayden  was  soloist  of  the 
Sunday  evening  concert,  playing  a 
group  of  exquisite  harp  selections. 
She  is  a  pupil  of  Ka.jetan  Attl,  well 
known  harpist  of  wide  reputation, 
and  gave  most  delightful  evidence  of 
her  musicianly  work  on  that  romantic 
instrument — the  harp. 

Her  playing  was  of  unusual  deli- 
cacy as  well  as  of  masterful  interpre- 
tation. 

*  *     * 

Reception  and  Tea 

Two  hostesses,  Mrs.  George  B. 
Willcut  and  Mrs.  Walter  Parker 
Treat,  gave  a  reception  and  tea  re- 
cently at  the  Fairmont  Hotel,  where 
both  make  their  home,  inviting  fifty 
of  their  friends  to  the  charming 
event.  Luncheon  was  served  in  the 
gray  room  and  later  the  guests  met 
in  the  exquisite  Laurel  Court,  where 

a  social  hour  or  two  was  passed. 

*  *     * 

Joint  Hostesses 

Mrs.  Richard  McMahon  and  Mrs. 
Neil  Petree  were  joint  hostesses  at  a 
handsomely  appointed  luncheon  giver 
in  the  gray  room  of  the  Fairmont 
Hotel,  entertaining  forty  guests.  A 
large  oval  table  was  exquisitely  dec- 
orated with  autumn  flowers  for  the 
luncheon  service  and  later  the  guests 
adjourned  to  the  Laurel  Court  foi 
cards. 

Miss  Maurine  Kennedy,  well  knowr 
in  San  Francisco's  educational  circles 
was  hostess  at  a  charming  dinnei 
party  given  in  the  pretty  dining  roon 
of  the  Hotel  Californian,  seated  at  i 
beautifully  decorated  table. 
(Continued  on  Page  19) 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD   T.   BLETHEN.    Proprietor 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Club-land 

Influential  in  their  wide  scope  for 
many  things  that  tend  to  better  hu- 
manity; and,  inspired  with  concerted 
zeal  for  myriad  educational  stimuli 
and  with  home-life  ever  the  para- 
mount ideal,  thousands  of  brilliant 
club  women  in  San  Francisco  are  con- 
stantly at  work,  collectively  and  in- 
dividually, for  a  definite  purpose. 

There  is  an  organization  called  the 
City  and  County  Federation  which 
comprises  a  federated  enrollment  of 
more  than  12,000  earnest,  well 
trained  women. 

Mrs.  J.  E.  Butterfield  is  president 
of  this  organization. 

"Civic  Pride,  Co-operation  and 
Progress"  make  up  the  slogan  in- 
scribed upon  their  banner ! 

But,  underneath  the  three  signifi- 
cant phrases,  is  a  deeper,  more  po- 
tent principal  encompassing  the 
diversified  ramifications  which  go  to 
make  up  their  standard,  like  a  torch 
illuminating  the  things  they  have  as- 
signed themselves  to  achieve. 

#  #     * 

Convention 

The  first  convention  of  the  City 
and  County  Federation  to  be  held  in 
the  handsome  new  structure,  the  San 
Francisco  Women's  Club,  Sutter  and 
Mason  streets,  was  held  a  week  ago 
Saturday,  the  able  president,  Mrs.  J. 
E.  Butterfield  in  charge.  Reports  of 
the  officers,  the  chairmen  and  of  the 
presidents  of  the  co-operating  clubs 
in  this  vast  federation,  all  sounded 
the  same  happy  note  of  definite 
achievement  and  high  aims. 

#  *     * 

California  Club 

United  States  Senator  Hiram  W. 
Johnson  gave  an  address  before  the 
California  Club  on  their  social  day 
conducted  by  Mrs.  Joseph  I  Lawless. 
which  will  ever  be  remembered  as  one 
of  the  memorable  events  upon  their 
year's  calendar. 

The  prominent  statesman  was  at 
his  best,  so  it  seems,  that  day.  and 
imparted  so  much  information  on  na- 
tional, state  and  municipal  affairs 
that  the  club  women  were  splendidly 
enlightened  and  really  made  proud  of 
their  citizenship. 

Mrs.  Marie  Vincent  Walsh,  presi- 
dent of  the  California  Club,  with  her 
usual     consideration     and     executive 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman    to   valet.     Furnished    or   un- 
furnished.   Garage.    Class  A  steel 
frame  building. 

••Maisonnette"  has  th  .!  mansion  tetlk 

all  conveniences  of  an   apartment  house. 

P\RK      I.ANK      APARTMENTS 

Ho*  Sacramento  Street 
ni«Eon«llv    Across   from    Hotel    Fairmont 


i  m| 

B'tita1' 

I  <■■>.■,! 

■nun. 

HI 

|iiiij!:J 

Sv?*-**     ■.-59fi*Tf.             T 

HOTEL   MARK    HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff :    From   $4   per  day 


ability,  directed  each  event,  although 
giving  honor  and  glory  to  her  chair- 
men, at  all  times. 

Travel  and  Trade  Exposition 

Whatever  we  may  have  anticipated 
in  the  way  of  excellence  by  preceding 
announcements  of  the  Foreign  Travel 
and  Trade  Exposition,  we  were  more 
than  surprised  by  the  surpassing  of 
all  we  duly  expected. 

Mr.  William  D'Egilbert,  director 
general  of  the  exposition,  with  mas- 
terful direction,  certainly  has  shown 
us,  anew,  what  a  magnificent  place  is 
this  Pacific  Coast  and  how  extensive 
are  its  possibilities  in  trade  and  com- 
mercial relations  with  other  parts  of 

the  world. 

*  *     * 

Beautiful  Pageant 

Mrs.  William  D'Egilbert,  writer  of 
the  Pageant  of  All  Nations,  is  receiv- 
ing many  congratulations  for  the  col- 
orful and  impressive  pageant  which 
has  been  a  nightly  attraction  at  the 
Foreign  Travel  and  Trade  Exposition 
in  the  Exposition  Auditorium.  His- 
torical sequences,  enacted  by  a  cast 
of  fully  900  people  dressed  in  native 
costume,  enacting  first  landing  of  the 
Pilgrims  and  the  preceding  episodes 
of  the  American  Indians  up  to  and 
including  the  present  day.  leave  their 
impression   upon  our  minds  and  our 

visions. 

*  *      * 

International  Day 

Today.  Saturday.  November  19. 
will  be  known  as  International  Day  at 
the  Travel  and  Trade  Exposition,  un- 
der the  auspices  of  Miss  Edna  Hous- 
ton, president  of  the  International 
Educational  Club. 

Miss  Margaret  Miriam  Krsak.  well 
known  for  her  civic  and  educational 
activities  and  for  her  former  pagen- 
try  work,  has  written  and  arranged  a 
pageant,  or  as  the  program  puts  it — a 
tableau :  "Czechoslovakia's  Grati- 
tude to  the  United  States."  with  the 


Czechoslovak  Legionnaires  present- 
ing the  episodes,  all  of  which  are  to 
be  staged  in  beautiful  costuming. 

Boys  and  girls  of  San  Francisco, 
"Sokols,"  will  present  the  national 
dance,  Moravian,  "Beseda." 

Czechoslovakia  gymnastic  exhibi- 
tions will  include:  drill,  pyramids  by 
San  Francisco  "Sokols" ;  tennis  racket 
drill  team,  San  Francisco  Girls'  "So- 
kols," direction  of  Ludek  Jirsak. 

Poland,  the  kingdom  of  the  Serbs, 
Croats  and  Slovenes,  and  Russia,  as 
represented  by  the  entire  personnel 
of  Mile.  Piankova  Ballet  Studio,  ap- 
pearing in  a  "Village  Idyl,"  of  ballet 
dances  and  interpretative  spirit  and 
the  finale,  "Court  of  Slavia,"  by  Miss 
Margaret  Miriam  Krsak,  complete  a 
most  interesting  program  during  this 

impressive  exposition. 
*     *     * 

Oriental  Day 

Sunday,  November  20,  will  be  re- 
cognized as  "Oriental  Day." 

Be  sure  to  attend.  Hungary, 
France,  Luxemburg  and  Italy  will  all 
be  ably  represented  with  speeches  by 
notables  and  wonderful  musical  pro- 
grams in  the  native  languages  of  each 
country  represented.  Elsa  Ersi  of  the 
Orpheum  Theater  will  appear  in  Hun- 
garian songs  and  dances. 

Don't  miss  Sunday's  program! 

Wonderful  Event 

E.  W.  Wilson  is  president  of  For- 
eign Trade  Club  of  California,  which 
launched  this  first  annual  Foreign 
Travel  and  Trade  Exposition,  which 
will  always  remain  a  brilliant  mem- 
ory registering  the  vastness  of  its 
purpose  and  the  co-operation  of  each 
and  every  constituent. 

Harry  S.  Scott  was  chairman  of  the 
exposition  organization  committee; 
John  C.  Rohlfs.  Leonard  B.  Gary,  C. 
E.  Hyde,  Walter  E.  Hettman,  council; 
Aubrey  Drury,  director  of  publicity, 
other  leaders. 

William  D'Egilbert.  director  gen- 
eral; J.  Frederick  Richardson,  vice 
director  -  general ;  Mrs.  Ida  Jewell 
D'Egilbert,  director  of  woman's  par- 
ticipation and  writer  of  the  pageant; 
Mrs.  Edward  R.  Place,  chairman  of 
music. 

(Continued  on  Page   IT) 


^ 


^e  you  pay  no  more  j^ 


"<& 


BESTflOWHg 


"TheAfeoe  c/a  Thousa»d  Gardens" 
224-226  Grant  Ave..  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


INSURES  W4ND 


OBEY    NO   WAND  BU7  PLEASURE'S 

7dm  Moore- 


By  Josephine  Young 


Reviews  of  the  Week 

Our  local  theaters,  this  past  week, 
certainly  afforded  us  something  to 
keep  our  minds  alert  and  to  stimulate 
our  sense  of  humor. 

This  week,  the  stage  and  the  screen 
vie  for  honors  in  the  way  of  real  en- 
tertainment, so  choose  your  line  and 
enjoy  every  moment. 

Theaters  are  a  tonic,  and  no  mis- 
take! 

*  *     * 

Curran 

Mitzi  and  her  company  opened  at 
the  Curran  theater  last  Monday 
night,  fulfilling  every  advance  ex- 
pectation and  adding  more  laurels  to 
her  clever  and  fascinating  little 
crown,  if  she  wears  one  on  that  saucy 
head  of  hers. 

However  much  we  may  have  liked 
this  decidedly  charming  comedienne 
before,  we  certainly  have  now  taken 
her,  anew,  into  our  hearts,  for  she 
actually  captured  the  town  in  her  new 
musical  show,  "The  Madcap." 

Golden-haired,  buoyant,  efferves- 
cent, Mitzi  is  a  riotous  joy.  The 
musical  play  is  packed  with  rhythm 
and  is  a  sparkling  story  throughout, 
while  the  music  never  fails  to  please. 

Some  fifty  pretty  youngsters  are  in 
the  east  with  Mitzi,  so  pretty  and  so 
talented  that  one  wonders  what  kind 
of  a  beauty  contest  produced  the  cast. 

Mitzi,  herself,  likes  her  role  and  has 
put  some  originality  into  each  part 
typical  of  her  active  mind  and  show- 
manship. 

Matinees  are  given  Saturday  and 
Wednesday  and  no  one  can  really  af- 
ford to  miss  seeing  Mitzi  in  "The 
Madcap." 

In  the  cast  supporting  the  Hun- 
garian star  are:  Sydney  Greenstreet, 
Ethel  Morrison,  Harry  Puck,  Charley 
Sylber,  Marie  Dayne,  Marcella  Swan- 
son,  Arthur  Tracher,  Pat  Clayton  and 
Duane  Nelson  with  others  as  well  as 

the  big  chorus  of  "beauties." 

*  *     * 

Lurie 

Now  that  "The  Great  Necker"  with 
Taylor  Holmes,  has  completed  its  run 
at  the  Lurie,  we  are  to  have  a  musical 
comedy,  "Hit  the  Deck,"  which  the 
famous  Lillian  Albertson  is  bringing 
here,  special  arrangements  having 
been  made  with  Youmans  and  Cecil 
Stewart's     symphonette     orehesti'a, 


which  supply  the  musical  accompani- 
ment. 

There  will  be  two  more  perform- 
ances of  the  Elmer  Harris  comedy, 
starring  Taylor  Holmes,  today's  ma- 
tinee and  tonight's  performance. 
Then  on  Monday  evening,  November 
21,  will  commence  the  run  of  "Hit  the 
Deck,"  a  nautical  musical  comedy — 
and  a  great  success. 

*     *     * 
Columbia 

Marjorie  Rar.ibeau  completes  her 
engagement  at  the  Columbia  theater 
tonight  (Saturday,  Nov.  19)  with  her 
season's  great  comedy-drama,  "Dad- 
dy's Gone  A-Hunting.'" 

This  noted  actress  has  so  firmly  es- 
tablished herself  in  the  minds  of 
theater-goers  as  one  of  America's  fa- 
mous actresses  that  every  time  we 
see  her,  we  are  most  positive  of  her 
place  in  the  world  of  big  stage  pro- 
ductions. 

Cecil  B.  DeMille's  magnificent 
cinema  production  for  which  we 
seemed  to  have  waited  so  long,  comes 
to  the  Columbia  theater,  Sunday  ma- 
tinee, November  20,  with  an  orches- 
tra of  twenty-five  in  the  gorgeous 
presentation  of  the  "King  of  Kings," 
adapted  to  the  screen  by  Jeanne  Mac- 
Pherson. 

Jacqueline  Logan  takes  the  role  of 
Mary  Magdalene  in  this  superb  photo- 
play with  hundreds  of  extras  in  some 
of  the  big  scenes.  "King  of  Kings"  is 
rated  as  one  of  the  triumphs  of  the 
screen  and  a  superb  Cecil  B.  DeMille 
production. 

Announcements  are  to  the  effect 
that  the  picture  will  have  a  three 
week  run,  only.  There  are  two  per- 
formances, daily,  at  2:30  and  at  8:30 
p.  m.,  beginning  with  the  Sunday  ma- 
tinee. 

Alcazar 

"The  Mystery  Ship,"  a  puzzling 
play,  abounding  in  laughter  and 
thrills,  as  presented  at  the  Alcazar  is 
worthwhile  entertainment.  A  detec- 
tive story,  it  holds  the  spectator  in- 
terested and  excited. 

The  audience  may  suspect  practi- 
cally every  member  of  the  vessel's 
personnel  and  such  passengers  as  are 
encountered  before  the  mystery  of 
the  shooting  is  explained.    Fun  and 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar.  O'Farrell  nr.  Powell 

"The   Mystery   Ship."    Henry   Duffy   comedy. 

Columbia,  Eddy  nr.  Powell 

"King  of  Kincs,"  magnificent  screen  produc- 
tion. Cecil   B.  DeMille.    Starts  Sunday  matinee. 

Curran,  Geary  nr.  Mason 

Mitzi  in  "The  Madcap,''  bier  cast  of  players. 
Musical    play.     Plays   S.    F.   only. 

Lurie,  Geary  nr.  Mason 

"Hit   the   Deck,"   nautical    musical    play. 

President,  McAllister  nr.  Market 

"Why  Men  Leave  Home."  Leneta  Lane,  star; 
Henry   Duffy   players. 

Community  Playhouse, 
Sutter  and  Mason 

"The  Jest."  Cameron  Prud'Homme.  William 
Raincy.  Sat.  matinee  and  evening  (today). 
Thurs..  Fri.,  Sat.  eve.  and  Sat.  matinee  until 
further   notice. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Vancsse.  daring  dancer;  Winona  Winter,  ven- 
triloquist: Flo  Irwin  in  playlet;  The  Har- 
rington Sisters.  On  the  screen.  "The  Wise 
Wife."    with    Phyllis    Haver. 

Orpheum,   O'Farrell  nr.  Powell 

Babe  Euan.  Hollywood  Redheads ;  Jack  Mc- 
Lellan.  with  Sarah  and  Fred  Sanborn;  Hugh 
Herbert,  musical  comedy;  Tinova  and  Baikoff, 
dancers;  Harold  Yates  and  Cooper  Lawlct.  of 
phonograph  fame;  "Umtala,"  the  dancine 
monkey;   Danny  Small  and  Harry  Mays. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures. 

Wigwam,  Mission  nr.  22nd 

"Bad  Man."  comedy.  Nat  Holt  players;  Dudley 
Ayrcs  in  leading  role. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  St.  at  4th 


"The     Gorilla.' 
orchestra. 


Gino     Severi,     leader    of    the 


Cameo,  Market  opp.  Fifth  street 

"The  Honeymoon  Express,"  Sat.  "The  Boy 
Rider."  Sun.  "The  Merry  Go  Round.''  Mary 
Philbin,  Norman  Kerry,  Tues..  Wed.  "The 
Win  nine  of  Barbara  Worth."  Vilma  Banky 
and    Ronald   Colman.   Thurs.,   Fri. 

Casino,  Ellis  at  Mason 

Change  of  bill — popular  screen  productions. 

Embassy,   Market  St.,  near  Seventh 
(Formerly  Rivoli) 

Vitaphone.  giving  voice  to  motion  pictures. 
Giovanni  Martinclli,  Lopez.  Four  Aristocratl. 
Al  .In ls<. n.  this  week.  John  Barrymore.  "When 
a  Man   Loves." 

Granada.  Market  at  Jones 

"Stick  'Em  Up."  Jesse  James'  robber  band. 
Fred  Thompson,  star. 

Imperial,  Market  St.  op.  Jones 

"Mme.    Pompadour."    Tony   Moreno,    hero. 

St.  Francis.  Market  bet.  5th-6th. 

"Now  We're  in  the  Air,"  Wallace  Beery,  Ray- 
mond  Hatton. 

Warfield,  Market  at  Taylor 

"Man-Woman-Sin."       John       Gilbert.       Jeanne 
Eagels.    star    of    "Rain."    the    heroine. 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

"The  Night  Bride,"  Sun.  "Barbed  Wire.  PoI» 
Negri.  Mon..  Tues..  Wed.  "Smile.  Brother, 
Smile,"  Jack  Mulhalt.  Hanson  Kiddies  every 
evening. 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


suspense    and    surprising  '  incidents 
keep  things  lively. 

Henry  Duffy  has  produced  "The 
Mystery  Ship"  with  rare  taste.  It  is 
realistic.  Scenic  features  are  out  of 
the  ordinary  and  the  company  is  up 
to  the  Duffy  standard.  The  players 
are:  Irving  Mitchell,  Glenda  Farrell, 
Bert  Farjeon,  Joseph  De  Stefani,  J. 
Raymond  Northcut,  Helen  Keers, 
Frank  Darien,  John  Ivan,  William 
Macauley,  Robert  Lawler  and  Henry 

Caubisens. 

*  *     * 

President 

"Why  Men  Leave  Home,"  Avery 
Hopwood's  amusing  comedy,  com- 
mences a  third  week  at  the  President, 
beginning  Sunday  afternoon. 

Three  married  couples,  a  girl  and  a 
boy  who  would  like  to  be  engaged,  fig- 
ure prominently  in  this  play.  Laugh- 
ter predominates.  Situations  cause 
most  of  the  merriment.  Bright  dia- 
logue runs  through  the  play.  Leneta 
Lane  has  the  principal  role.  The  com- 
pany includes  Kenneth  Daigneau, 
Barbara  Luddy,  Earl  Lee,  Lillian 
Hayward,  Thomas  Chatterton,  Fran- 
ces McDonald,  Robert  Adams,  Doro- 
thy LaMar,  Marie  Sorrille,  Elsie  Bas- 
sett  and  John  De  Weese. 

*  *     * 
Orpheum 

The  Orpheum  theater  will  have  an 
entire  change  of  program  for  the 
week  starting  Saturday.  This  new 
bill  will  be  composed  of  attractions 
including  Babe  Egan  and  her  Holly- 
wood Redheads ;  Jack  McLellan,  clever 
comic,  with  Sarah  and  Fred  (Patsy) 
Sanborn  in  "Laughs,  Tricks  and 
Tunes";  Neely  Edwards,  formerly  of 
the  team  Flanagan  and  Edwards,  and 
Marguerite  Show,  film  funsters,  in  a 
hilarious  skit  called  "Fresh  From 
Hollywood";  Harold  Yates  and  Coo- 
per Lawley,  of  Victor  phonograph 
fame,  offering  a  number  of  their  big 
record  hits ;  Tinova  and  Baikoff,  a 
team  of  dancers,  who  will  feature 
Ruth  Harrison  and  the  "Golden" 
Steppers  in  "A  Whirl  of  Youth" ; 
Hugh  Herbert,  well-known  comic  of 
musical  comedy,  revue  and  film  fame, 
who  will  offer  one  of  his  own  skits 
called  "Realization."  assisted  by  Viv- 
ien Ingram  and  Lee  Kenny. 

Fred  Galetti  and  Iola  Kokin  pre- 
senting "Umtala,"  said  to  be  the  only 
dancing  monkey ;  and  Danny  Small 
and  Harry  Mays,  two  clever  colored 
boys  who  play  the  ukulele,  sing  and 
dance,  will  complete  the  bill. 

*  *     * 

Granada 

"Stick  'Km  Up,"  the  .lesse  James 
cinema  story  based  on  the  life  of  the 
train  bandit,  will  he  the  sen-en  fea- 
ture of  the  Granada  theater,  this 
coming  week,  with  Fred  Thompson 
taking  the  role  ot"  Jesse  James. 


Though  the  co-operation  of  Jesse 
James'  son,  an  attorney  of  Los  An- 
geles, the  picture  has  been  given  au- 
thentic characterization  and  the  story 
is  said  to  be  complete. 

There  is  a  romantic  angle  to  the 
theme  and  the  picture,  itself,  abounds 
with  suspense  and  thrills. 

*  *     * 
St.  Francis 

Wallace  Beery  and  Raymond  Hat- 
ton  in  "Now  We're  in  the  Air,"  their 
latest  comedy,  are  still  holding  inter- 
est for  movie  fans  at  the  St.  Francis. 

They  have  a  genius  for  stumbling 
into  trouble. 

It  is  a  clever,  amusing,  laughable 
screen  play — and  the  pair  of  clever 
cinema  stars  essay  their  character 
parts  with  considerable  skill,  keeping 
up  the  humor  of  the  photoplay  and 
adding  constant  excitement. 

*  *     * 

Embassy 

The  Warner  Brothers'  Vitaphone, 
presenting  motion  pictures  of  famous 
stories,  with  cinema  celebrities  tak- 
ing the  roles,  and  synchronizing  mo- 
tion, voice  and  sound,  is  packing  the 
Embassy  theater  on  Market  street 
near  Seventh. 

This  week  a  special  Vitaphone  at- 
traction will  be  Al  Jolson,  who  will  be 
heard  as  well  as  seen  in  his  program 
of  mammy  songs. 

Giovanni  Martinelli,  who  sings  his 
famous  character  portrayal  in  the 
opera  "La  Juive"  is  wonderful.  Then 
there  are  the  Four  Aristocrats  who 
sing  and  play.  A  sextet  appears  "In 
a  Blacksmith  Shop,"  singing  the  An- 
vil Chorus  from  II  Trovatore. 

"When  a  Man  Loves,"  the  Warner 
Brothers'  screen  version  of  the  opera, 
Manon  Lescaut,  is  the  picture  on  this 
bill,  with  John  Barrymore  playing  the 
lead  and  Dolores  Costello  essaying  the 

heroine  role. 

*  *     * 

Imperial 

Mme.  Pompadour,  that  riddle  of  a 
woman  who  ruled  a  nation,  yet  could 
not  rule  her  own  heart,  weaver  of 
intrigues,  mistress  of  the  king,  lover 
of  many,  has  come  to  life  again  on 
the  screen,  and  will  be  at  the  Imperial 
Theater  next  week.  Dorothy  Gish  is 
the  girl  with  a  naughty  twinkle  in  her 
eye. 

In  addition  to  the  splendid  acting 
of  Miss  Gish  the  picture  contains  the 
master  work  of  E.  A.  Dupont.  Tony 
Moreno  is  the  handsome  hero. 

*  *     * 

Warfield 

John  Gilbert,  romanticist  of  the 
n.  can  also  be  extremely  practi- 
eal.  as  shown  in  his  portrayal  of  a 
newspaper  reporter  in  "Man-Woman- 
Sin."  which  comes  Saturday  at  the 
Warfield. 

(Continued  on  Page  IT) 


A  warm,  clean  home 

That's  the  beauty  of 
Gas  fuel 

You'll  have  clean,  comfortable,  care- 
free heating  all  winter  long  when  you 
heat  your  home  with  gas  fuel.  And 
there'll  be  no  soot  or  dirt. 

For  the  new  gas-fired  heating  sys- 
tems supply  pure,  warm  air  without 
attention  or  bother.  There  is  no  need 
of  going  into  the  basement.  A  little 
electrical  control  upstairs  automatic- 
ally takes  care  of  the  furnace. 

So  buy  a  good  gas  -  fired  furnace. 
Have  it  installed  correctly.  For  that 
means  long  years  of  economical  oper- 
ation. But  remember  —  there's  little 
economy  in  a  cheap  furnace  installa- 
tion. So  talk  to  our  gas  heating  spe- 
cialist first,  for  he'll  gladly  advise  you 
about  specifications  that  insure  eco- 
nomical and  efficient  gas  heating. 


p.Q.and 


"FACinC  SERVICE" 


Pacific  Gas  and  electric  Company 

Owned  •  Operated  -  Managed 

by  Cali/ornians 


GEO.    W.    CASWELL 

Sutter  6€54  or  Oakland    1017 

Telephone  Direct 

l.SM.tM   cap*    «erc   served    at    the 

Panama  Pacia>   International    Expaaitia* 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1S68 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,   1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees*   Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Strews 

PARK-PRES1  DIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4}4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and  Snrety,  Burglary,   Automobile  Insurance 


Branch   Office  Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

general  cAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 

Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 
201   Sansome  Street 
San  Francisco 


Insurance  Exchange  Building 
Los  Angeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.  CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
IsBued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE, 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      450    California    Street 
BRUCE    HEATHCOTE  W.   J.    COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


Finance 


Richfield  CI"  has  recently  been  at  considerable  demand 
and  closed  at  2214-  Standard  of  California  rose  to  55i/o. 
Shell  Union  lost  %ths  to  26J4. 


Western  shippers  have  saved  more  than  a  billion  and  a 
half  dollars  during  the  last  six  years,  through  the  reduc- 
tions in  railroad  rates  made  during  that  period. 


The  Pacific  Gas  and  Electric  Company  is  about  to  start 
building  its  new  dam  on  the  Mokelumne  river.  It  will 
back  up  the  waters  of  the  Mokelumne  for  five  miles  and 
will  create  a  reservoir  of  130,000  acre  feet  capacity,  mak- 
ing another  beautiful  lake  in  the  high  Sierras. 


The  National  City  Bank  of  New  York  regards  the  pres- 
ent economic  situation  with  utmost  satisfaction.  It  says: 
"Measured  by  the  usual  tests,  little  basis  for  pessimism 
appears.  There  is  no  inflation  of  prices.  Inventories  are 
generally  at  low  level.  Industrial  efficiency  is  increasing, 
lowering  costs  of  production." 


Bank  stocks  extended  their  gains  of  the  San  Francisco 
Stock  and  Bond  Exchange  during  the  week.  There  was 
very  pronounced  strength  in  the  leaders,  American  Trust 
going  to  a  new  height  at  404,  Bank  of  Italy  selling  ex- 
rights,  touching  a  peak  of  218,  and  Bancitaly  Corporation 
closing  up  at  118"  j,. 


The  National  Association  of  Credit  Men  has  recom- 
mended that  the  Federal  corporation  tax  be  reduced, 
saying:  "If  it  is  possible  to  reduce  the  corporation  income 
tax  to  10  per  cent,  with  fairness  to  other  taxpayers,  it 
should  be  done.  In  any  event,  the  distribution  of  any  nit 
made  in  Federal  taxation  should  take  into  account  the 
just  demands  of  our  corporations,  and  from  their  present 
income  tax  rate  a  substantial  reduction  should  be  made." 


Ralph  W.  Robinson  of  the  Traffic  Survey  Committee 
told  the  Commonwealth  Club  that  over  40,000  sheets  of 
survey  notes  were  made  in  the  recent  study  of  San  Fran- 
cisco traffic  problems.  He  said:  "Market  street  presents 
the  most  difficult  traffic  control  problem  in  the  United 
States  because  of  its  extremely  irregular  intersections 
and  the  four  traction  lines." 


There  is  more  silliness  talked  about  immigration  than 
on  almost  any  other  subject.  Thus,  F.  L.  W.  McDonald 
said  the  other  day  that  all  persons  should  be  excluded 
who  are  below  a  certain  standard  of  economic  fitness  to 
enter  our  industrial  field  as  competitors  with  American 
labor.  As  if  the  whole  history  of  the  last  twenty-five 
years  had  not  shown  the  ability  of  our  methods  to  pro- 
duce such  economic  fitness  among  poorly  equipped  for- 
eigners ! 


Benjamin  M.  Anderson,  the  economist  of  the  Chase 
National  Bank  of  New  York,  says,  regarding  the  vexed 
question  of  the  international  money  market:  "As  long 
as  the  gold  exchange  standard  was  confined  to  minor 
money  markets,  it  constituted  a  safe  enough  device.  When 
the  choice  was  between  the  gold  exchange  standard  and 
the  silver  standard  or  irredeemable  paper,  the  gold  ex- 
change standard  represented  definite  progress.  If,  how- 
ever, the  effort  be  made  to  universalize  the  gold  exchange 
standard,  it  is  obvious  that  impossible  problems  arise." 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


Although  somewhat  later  than  normal,  California  cot- 
ton crop  has  been  forecasted  at  93,000  bales  from  plant- 
ings on  127,000  acres. 


Plans  are  being  drawn  for  an  eighteen-story  hotel  in 
combination  with  a  theater,  cabaret  and  amusement  cen- 
ter, which  will  be  erected  at  the  southwest  corner  of  Turk 
and  Jones  streets  at  a  cost  of  35,000,000.  Excavation 
work  will  begin  in  January,  1928. 


Captain  Charles  Goff  was  named  as  Chief  of  the  Police 
Department  Traffic  Bureau  in  an  order  issued  Tuesday 
week,  by  the  Police  Commission.  Goff  takes  the  place 
made  vacant  by  the  recent  death  of  our  much-admired 
Captain  Henry  P.  Gleeson. 


Labor  in  San  Francisco  and  vicinity  is  more  efficient 
than  the  workers  engaged  in  similar  employment  in  the 
West  and  Middle  West,  according  to  the  S.  F.  Chamber 
of  Commerce.  Figures  show  that  the  average  labor  pro- 
duction here  is  15  per  cent  greater  than  elsewhere. 


Our  Mrs.  Florence  Kahn,  National  Congresswoman,  has 
been  invited  to  be  the  principal  speaker  before  the  Illi- 
nois Republican  Club  at  its  banquet  to  Vice-President 
Charles  G.  Dawes,  on  the  evening  of  November  29th.  The 
following  day  she  will  address  the  Roosevelt  Republican 
Club  at  a  gathering  that  will  honor  Mrs.  Medill  McCor- 
mick.  Mrs.  Kahn  will  leave  San  Francisco  November  26. 


The  present  California  Bar  Association  was  supplanted 
this  Friday  by  the  new  State  Bar  of  California  at  an 
election  which  started  at  9  o'clock  a.  m.  The  State  Bar 
is  different  from  the  organization  which  it  supersedes  in 
that  membership  in  the  California  Bar  Association  was 
voluntary,  while  the  State  Bar  is  a  statutory  organiza- 
tion and  registration  is  compulsory  for  all  attorneys  who 
wish  to  practice  law  in  California. 


Although  California  ranks  sixth  in  population  among 
the  states,  it  stands  third  in  per  capital  financial  develop- 
ment. Only  New  York  and  Pennsylvania  exceed  it.  Cali- 
fornia's banks  have  a  total  capital,  surplus  and  undivided 
profit  of  §368,749.000.00,  a  sum  greater  than  the  com- 
bined total  for  the  nine  western  states  of  North  and 
South  Dakota.  Nebraska,  Kansas,  Montana,  Wyoming, 
Colorado,  New  Mexico  and  Oklahoma. 


With  S7, 500, 000  coming  available  next  year  from  the 
additional  1  cent  gasoline  tax  for  new  highway  construc- 
tion, B.  B.  Meek,  director  of  public  works,  and  R.  M.  Mor- 
ton, state  highway  engineer,  are  now  preparing  to  allocate 
this  money  to  the  various  highway  projects. 


Trophies  and  decorations  and  a  few  new  chevrons  are 
being  flaunted  by  units  and  officers  of  the  63rd  Coast 
Artillerv  as  a  result  of  special  awards  during  the  annual 
regimental  parade  last  week.  Non-commissioned  officers 
who  received  a  boost  in  rank  were  Sergeant  Edward  H. 
Serratt  and  Corporal  Bryan  Petty  of  Battery  A ;  Sergeant 
Frank  L.  Banta  and  Corporals  William  S.  Malone,  Murray 
M.  Cooper  and  John  L.  Lewis,  Battery  F. 


There  are  rumors  afloat  that  a  new  six  story  class  B 
building  is  to  be  constructed  at  the  northeast  corner  of 
Pine  and  Leidesdorff  streets.  According  to  the  reports  the 
deal  involves  in  excess  of  a  million  dollars  investment, 
and  when  completed,  the  new  structure  will  house  the  San 
Francisco  branch  of  the  Canadian  Bank  of  Commerce. 


Mrs.  Anita  Hensley  Nougues,  eighty-six  years  old, 
pioneer  and  member  of  a  California  family  whose  history 
was  closely  entwined  with  the  early  history  of  the  state, 
passed  away  recently  at  her  home  in  Geary  street. 
Mrs.  Nougues  crossed  the  plains  from  Missouri  in  a  cov- 
ered wagon  in  1859.  Her  father  was  the  late  Major  Henry 
W.  Hensley,  one  of  the  earliest  mine  owners  in  California. 


Following  the  completion  of  the  new  bascule  bridge 
over  the  San  Joaquin  river  near  Mossdale,  construction 
was  begun  on  a  new  approach  to  the  bridge  and  underpass 
beneath  the  Southern  Pacific  railroad  tracks.  When  com- 
pleted, this  underpass  will  eliminate  one  of  the  most  dan- 
gerous and  unpleasant  stretches  on  the  entire  Golden 
State  Highway. 


That  Acting  Postmaster  Harry  L.  Todd  will  be  ulti- 
mately confirmed  as  the  full  fledged  postmaster  of  this 
city  by  the  United  States  Senate,  is  the  opinion  of  those 
who  are  politically  wise.  James  E.  Power,  unsuccessful 
candidate  for  Mayor  at  San  Francisco's  recent  municipal 
election,  is  willing,  however,  to  take  the  civil  service  ex- 
amination for  postmaster,  if  given  the  opportunity. 


The  Native  Sons  and  Daughters  of  the  Golden  West  will 
give  a  pageant  and  ball,  Thanksgiving  eve,  November 
23rd,  at  the  Exposition  Auditorium,  funds  from  this 
benefit  being  used  annually  to  provide  homes  for 
orphaned  and  abandoned  children.  Since  the  inception  of 
this  annual  benefit  ball,  17  years  ago.  3.121  children  have 
been  placed  in  permanent  homes. 


Police  Captain  Charles  Goff  states  that  he  has  only  re- 
ceived verbal  reports  (at  this  writing)  from  the  officers 
stationed  in  the  business  district  of  the  city,  regarding 
the  new  anti-iavwalking  law,  and  these  clearly  indicate 
that  the  public  is  accepting  the  new  law  good  naturedly 
and  responding  splendidly  to  instruction  given  by  the 
police.  Considerable  increased  efficiency  in  vehicular 
traffic  in  heretofore  congested  sections  has  been  noted. 


Philip  Hewitt-Myring,  leader  page  editor  of  the  London 
Daily  News  and  a  literary  critic  of  wide  reputation,  has 
temporarily  joined  the  Chronicle's  staff.  Myring  joins 
the  Chronicle  staff  as  an  exchange  fellow  of  the  Walter 
Hines  Page  Memorial  Fellowship  in  Journalism,  estab- 
lished by  the  late  American  Ambassador  to  Great  Brit- 
ain to  achieve  a  better  understanding  between  newspaper 
men  of  the  two  countries. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


Air  Lines 

By  Lieut.  Blaine  Stubblefield 


It  has  now 
been  about 
ten  years 
since  the 
last  hinter- 
land native 
u  1 1  e  r  ed  a 
running 
prayer  as  he 
fled  from  the 
revelation  of 
his  fi  r  s  t 
sight  of  an 
airplane.  But 
there  are 
still    thou- 

Lieutcnant    Blaine   Stubblefield         S  a  n  d  S,        in 

both  city 
and  hog-calling  regions,  who  have  not 
flown.  Writers  of  books  on  aviation 
can  still  include  chapters  on  "How  it 
feels  to  fly,"  the  author  giving  an 
aesthetic  picture  of  how  it  felt  to  him, 
and  assuming  the  same  stomach  for 
everyone  else. 

In  order  to  have  something  to  say, 
writers  go  up  and  come  back  with  a 
long  list  of  all  the  "sensations"  they 
have  ever  read  about.  They  fail  to 
"feel"  anything  out  of  the  ordinary, 
but  something  must  be  said.  Like  the 
man  who  paints  a  picture  showing 
bare  ground  in  Alaska,  or  a  scene  in. 
Holland  without  a  windmill,  the 
writer  who  treats  a  hop  without  a 
nerve-stretching  "bang,"  is  doomed 
to  failure. 

Among  the  authorized  sensations 
that  circulate  among  the  aviation 
writers  and  some  of  their  readers,  are 
many  so  entirely  freakish  that  were 
a  pilot  to  feel  anything  akin  to  even 
one  of  them  he  would  either  find  a 
new  bootlegger  or  get  a  safe  job  in  a 
green  grocery. 

One  of  the  first  of  these  marvels 
ever  current  among  people  in  general 
was  the  manner  in  which  the  earth 
seems  to  fall  away  from  a  person  in 
a  climbing  plane.  The  writer  has 
never  known  anyone  who  actually 
conjured  such  an  illusion  out  of  a 
flight,  nor  has  he,  even  by  conscious 
effort,  been  able  to  imagine  any  such 
thing. 

Another  tale  that  always  made  the 
children's  eyes  open  wide  as  the  old 
folks  flew  around  the  supper  table 
was  their  account  of  how  the  world, 
viewed  from  aloft,  assumed  the  shape 
of  a  gigantic  punch  bowl.  Nothing  ex- 
cept something  in  a  punch  bowl  could 
possibly  make  it  look  that  way  to  a 
normal  man. 

Equally  without  reasonable  origin 
is  the  statement  still  to  be  seen  oc- 


casionally in  print  that  one  cannot 
see  the  ground  at  all  when  flying  at 
a  high  altitude.  Every  pilot  in  the 
world,  no  doubt,  has  been  asked  how 
far  he  could  go  till  the  earth  faded 
away.  It  is  also  generally  understood, 
among  all  but  pilots,  that  one  cannot 
tell  when  his  plane  is  upside-down  in 
a  fog.  One  might  as  well  believe  that 
if  he  were  sleeping  in  one  of  the  bear 
traps  used  for  beds  in  apartment 
houses,  and  someone  sprung  the 
tredle,  and  the  bunk  turned  a  hand- 
spring, he  would  not  know  it. 

Can  one  breathe  while  flying  over 
the  Rocky  mountains?  Can  one  eat 
while  flying?  Does  one  get  badly 
shaken  while  landing?  How  often 
does  one  hit  an  air  pocket?  These 
and  hundreds  of  others  like  them. 

It  would  not  be  far  from  true  to 
say  that  all  the  popular  notions  about 
flying  are  wrong.  A  vast  proportion 
of  the  copy  written  about  flying  is 
also  wrong;  each  fact  being  the  rea- 
son for  the  other.  Misleading  copy  is 
sometimes  more  interesting  than 
facts,  and  many  of  the  present  writ- 
ers seem  to  have  few  or  no  facts.  No 
one  is  to  blame  for  that,  however.  The 
flying  game  has  recently  been  played 
faster  than  the  country's  writers 
could  post  themselves. 

As  for  observation  flying  (riding 
as  a  passenger)  there  is  really  not 
very  much  to  say.  Certainly  there  is 
no  necessity  for  a  long  list  of  precau- 
tions. One  need  do  but  little  except 
get  aboard  and  let  his  judgment  be 
his  guide. 

A  person  who  is  inclined  to  feel  un- 
safe will  do  well  to  reflect  that  his 
own  pilot  has  probably  been  at  the 
stick  from  five  to  fifteen  years,  and 
is  still  intact.  It  is  true  that  the  ship 
heels  over  more  in  making  turns  than 
does  a  motor  car  on  the  highway,  or 
a  train  on  the  rails,  but  if  one  sits 
relaxed  he  will  notice  no  appreciable 
difference ;  the  greater  speed  of  the 
plane  will  neutralize  the  "tipping." 
As  for  the  up  and  down  motion  in 
rough  air,  the  sensation  of  being  left 
sitting  on  infinity  when  the  bottom 
drops  out,  will  soon  wear  off  if  one 
allows  himself  to  "ride"  with  it,  in- 
stead of  trying  to  hold  the  ship  up. 
Of  course,  there  are  distinct  and 
rather  violent  sensations  in  stunts, 
but  no  commercial  transport  plane  is 
going  to  stunt;  it  is  unlawful. 

So  there  will  be  no  diabolical  punch 
bowls,  inverted  landscapes,  falling 
away  of  the  earth,  or  anything  of  the 
kind.  Persons  planning  to  make  a 
trip  by  air  for  the  first  time  should 


get  reservations  two  or  three  days,  or 
more  in  advance,  inquire  how  much 
luggage  goes  free  with  the  ticket,  and 
set  out  as  though  going  to  a  bus  sta- 
tion for  passage  to  an  ice  cream  so- 
cial. If  the  plane  is  a  closed  type  you 
will  need  nothing  but  ordinary  travel 
clothing.  If  the  ship  is  open,  you  will 
be  supplied  with  coat,  helmet  and  gog- 
gles. All  passenger  transport  planes 
will  presently  be  of  the  closed  type, 
although  it  is  great  sport  to  fly  in  an 
open  ship  when  the  weather  is  good. 

The  Pacific  Air  Transport,  for  ex- 
ample, flying  between  Seattle  and  Los 
Angeles,  has  both  open  and  closed 
ships.  Between  Portland  and  Seattle, 
and  between  San  Francisco  and  Los 
Angeles,  they  operated  five  and  six 
passenger  closed  Fokkers.  A  lunch, 
including  hot  coffee,  is  brought  to 
each  passenger,  free  of  extra  charge, 
during  a  landing  as  near  meal  time  as 
possible.  Flights  of  several  hundred 
up  to  a  thousand  miles  do  not  span 
many  meal  hours.  The  writer  left 
Portland  on  a  Pacific  Air  Transport 
plane  after  breakfast,  arrived  in  San 
Francisco  for  lunch,  and  did  a  half 
day's  work.  One  may  leave  here  in 
the  morning  on  a  P.  A.  T.  ship,  arrive 
in  Seattle  at  2  p.  m.,  spend  six  hours 
about  town,  take  the  night  train  for 
Spokane,  and  be  there  for  breakfast. 
The  Pacific  Air  Transport's  time  to 
Los  Angeles  is  five  hours. 

Boeing  Air  Transport  flies  a  longer 
route,  1915  miles  between  San  Fran- 
cisco and  Chicago.  The  time  required 
is  21  hours,  leaving  Crissy  Field  at  7 
a.  m.  and  arriving  in  Chicago  at  about 
5:30  the  following  morning;  (make 
allowance  for  change  of  time  zones). 
The  route  is  lighted  with  beacons 
from  Salt  Lake  City  east,  and  the  last 
half  of  the  journey,  from  Rock 
Springs  to  Chicago,  is  made  in  dark- 
ness. 

Boeing  planes  are  all  of  the  closed 
type,  with  cabins  much  like  those  on 
the  Fokkers — electric  lighted,  ven- 
tilated, heated,  etc.  Lunch  and  hot 
coffee  is  furnished  all  passengers  at 
airports  where  the  planes  land  near- 
est meal  hours.  There  is  no  expense 
for  meals,  or  beds  either;  a  flight  over 
the  Mississippi  valley  and  into  Chi- 
cago by  night  is  far  too  interesting  to 
allow  sleep.  Both  of  the  transport 
lines  here  mentioned  allow  twenty- 
five  pounds  of  luggage  free.  Passen- 
gers are  not  allowed  to  smoke  in  air- 
planes, or  throw  things  out  of  the 
windows.  The  pilots  are  all  agreeable 

(Continued  on  Page  20) 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


From  Brighter  Pens  Than  Ours 


By  Eleanore  F.  Ross 

AFTER  YOU,  MAGELLAN,  by  James  Farquarson  Leys 

Jr. ;  The  Century  Company ;  Price  $4.00. 

Two  college  lads,  one  of  which  is  the  author  himself, 
and  their  experiences,  adventures  and  mishaps  on  a  voy- 
age which  takes  them  to  far  distant  ports — the  very  men- 
tion of  which  arouses  the  imagination  and  the  wanderlust 
that  is  in  all  of  us,  to  a  certain  degree. 

Manila,  Shanghai,  Saigon,  Calcutta,  Singapore — are 
they  not  names  to  conjure  with? 

Very  splendidly  illustrated  with  fine  half  tones  of 
photographs,  this  volume  would  prove  a  very  much  appre- 
ciated gift  to  the  "flaming  youth"  of  one's  acquaintance. 


THE   HOUSE  OF  DISAPPEARANCE,  by  J.  Jefferson 

Farjeon;    Lincoln   MacVeagh,   The   Dial   Press;    Price 

$2.00. 

"There  is  magic  in  the  moment  that  precedes  a  storm. 
Something  unamenable  stirs  within  one ;  the  heart  flut- 
ters, just  as  the  leaves  do ;  mystery  enters  to  upset  nice 
calculations,  and  all  the  painstaking  achievements  of  man 
3eem  suddenly  dwarfed  in  the  passage  of  a  greater  pres- 
ence that  has  callously  evolved  them,  and  will  one  day 
ust  as  callously  swallow  them  up.  We  do  not  analyze 
these  things,  but  we  dimly  sense  them  when  the  thunder 
everberates  through  the  hills,  or  a  cool  breeze  suddenly 
makes  the  still  roses  shiver,  or  a  black  cat  flashes  out  on 
the  lawn  and  chases  its  tail." 

Just  in  this  paragraph,  taken  at  random,  you  find  the 
keynote  of  Farjeon's  talents;  a  delicate  insight  into  hu- 
man emotion,  ending  in  his  inevitable  glint  of  humor, 
rualities  not  usually  found  in  detective  stories. 


THE  BROTHER  BEARS,  by  Anna  Williams  Arnett;  Ani- 
mal Pets,  by  Anna  Bogenholm  Sloane;  and  Shrug  the 
Pup,  by  Feza  M.  Reynolds. 

These  constitute  a  trio  of  illustrated  books  for  children 
which  Beckley-Cardy  Company  of  Chicago,  have  just 
)rought  out.  The  very  small  child  of  the  family  will  wel- 
orae  these  little  volumes  with  joy.  These  books  retail  at 
'0  cents  each. 


China  should  borrow  President  Calles  a  while.- 
News. 


-Dallas 


About  the  only  thing  that  will  really  stop  falling  hair 
is  the  floor. — Publishers'  Syndicate. 

Early  to  bed  and  early  to  rise  and  you  won't  get  trim- 
med by  the  night  club  guys. — Sumter  (S.C.)  Item. 

Marvelous  as  the  radio  is,  the  pronunciation  of  some  of 

the  announcers  is  even  more  so. — American  Lumberman. 

*  *     * 

Love  at  first  sight  is  possible,  but  it  is  alWays  well  to 
wipe  off  your  spectacles  and  take  a  second  look. — Everett 
Herald. 

The  man  who  saves  money  nowadays  isn't  a  miser; 

he's  a  wizard. — Columbus  Dispatch. 

*  *     * 

The  modern  girl  would  make  a  wonderful  cook  if  she 
could  find  a  kitchen  that  was  run  by  a  steering  wheel. — 
Denton   (Texas)    Record-Chronicle. 

The  statement  that  the  sexes  are  equal  mentally  will 
be  taken  as  a  compliment  by  many  husbands. — Wash- 
ington Star. 


THE  IMAGE  IN  THE  PATH,  by  Grenville  Vernon ;  Lin- 
coln MacVeagh,  The  Dial  Press;  Price  S2.50. 
A  very  human  hero  is  this  of  Grenville  Vernon's ;  a  man 
vho  loves  two  women  and  engages  himself  to  a  third! 
Although  life  may  have  taught  the  reader  that  men  are 
ickle  and  polygamous  creatures,  still  the  feminine  per- 
lser  of  this  story  will  lose  patience  at  the  deviations  and 
Actuations  of  this  particular  masculine  creature's  heart. 
Sever  at  any  time  does  he  seem  to  realize  which  one  of 
;he  three  members  of  the  fair  sex  he  really  loves,  and 
jeing  middle  aged,  while  one  of  his  inamoratas  is  very 
-'oung.  of  course,  you  can  image  how  the  poor  fellow  is 
amboozled  and  bewildered. 

The  story  takes  us  into  France,  Italy  and  England,  and 
he  redeeming  features  of  the  book  are  the  vivid  touches 
if  local  color  that  one  catches,  in  the  descriptions  of  these 
llfferent  countries,  a  touch  that  is  more  hinted  at  than 
tetailed,  with  the  subtlety  which  this  writer  is  master  of. 
Another  characteristic  of  this  mystery  narrative,  very 
SSBential  in  the  well  written  detective  tale,  is  a  baffling 


The  Place  to  Buy  a 
Better  Mattress 

is  right  at  the  factory  where  the  mattresses 
are  made.  The  fact  that  you  save  from  15'' 
to30'<  by  eliminating  the  usual  retail  profit 
is  important,  of  course.  But  more  important 
to  your  health  is  the  knowledge  that  here 
your  money  buys  the  most  comfortable,  re- 
laxation-full and  sleep-inducing  qualities  in 
a  mattress.  Airflex  Mattresses  are  manu- 
factured with  those  qualities  in  mind — and 
we  invite  you  to  see  how  they  are  made. 
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We  also  carry  a  complete  line 
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Jlir flex  Mattress  Co. 


Gdoard   L.   McRo*k*y.   President 


lfisT    MARKET   ST.  —  Where   Valencia   Meets    Market    St. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Proprielor 


PHONE  GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern  and  Western   Oils 

New  Method   Washinc:  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and  Greasinjr — Battery  Service 

AT  CALPET    GAS   STATION 

Post  and   Franklin  Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George   Garaffe.    410    Bush    St.  Monarch    Garage,    1361    Bush    St. 

Management  of  WILLIAM   SAUNDERS 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization   for   Lockheed   Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Phone  Franklin  4191.  Day:  3985.  Night 


Satisfaction  Guaranteed 

Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.  E.  Ruellan — Proprietors — L.  M.   Nickerson 

It  is  not  always  that  the  old  and   larcer  establishments  do   the  best  work. 

We   have  just  started   in   a  small    place  and   pride  ourselves  as   being 

experts    in    our    line.     Our    customers   always    "stick." 
TRANSMISSION  aND  MOTOR  —  CLEANING  —  TOP  DRESSING 


n        GEARY   ST.  TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
inc — Blacksmith  inc. 

AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


rJhosEKen£ 


Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

National  Automobile  Club 
By  H.  R.  Swartz 

By  K.  R.  Schwartz,  National  Automobile  Club 

Spark  plugs,  once  the  victims  of  carbon,  have  a  new 
enemy.  Plugs  are  so  good  these  days,  and  the  engines 
in  which  they  perform  are  so  much  better  than  they  used 
to  be,  that  the  plugs  seem  to  go  on  forever.  The  plug  that 
has  been  used  for  many  miles,  however,  may  be  as  clean 
as  a  whistle,  but  having  fired  millions  of  gasoline  charges, 
it  becomes  thin.  In  this  condition,  it  gets  red  hot  after  a 
few  minutes  of  use  and  this  causes  serious  misfiring.  A 
new  plug  will  insure  better  performance. 

*  *     * 

Increasing  popularity  of  automobile  transportation  in 
Russia  is  making  necessary  a  movement  to  construct 
better  streets  in  order  to  reduce  the  present  rapid  de- 
terioration of  automobiles.  Something  must  be  done  and 
is  going  to  be  done,  as  bad  roads  have  proved  a  serious 
menace  in  the  development  of  motor  transportation  in 
that  country,  say  the  reports.  There  is  also  considerable 
agitation  for  better  roads  in  the  rural  districts. 

*  *     * 

To  Will  Carleton,  famed  Michigan  poet,  goes  the  honor 
of  having  an  important  stretch  of  highway  named  for 
him  if  present  plans  are  realized.  The  proposal  is  to  name 
a  new  section  on  the  Wayne-Munroe  line  between  Flat 
Rock  and  Walts,  Michigan,  the  Will  Carleton  Drive.  This 
road  was  constructed  on  a  new  120-foot  right  of  way 
and  will  be  one  of  the  most  beautiful  stretches  of  high- 
way in  Michigan  when  it  is  completed,  there  now  being 
plans  for  decorating  it  with  shrubbery  and  flowers. 

*  *     * 

The  Nawab  of  Bahawalpur,  Asia,  has  purchased  an 
American  car  and  is  going  to  decorate  and  refit  it  to  suit 
himself.  That  is,  according  to  his  personal  tastes,  an  idea 
of  which  may  be  gotten  from  his  conception  of  interior 
decoration :  the  roof  of  the  car  will  be  covered  with  blue 
and  green  checked  silk,  the  seats  will  be  covered  with 
the  finest  of  Bahawalpuran  tapestries,  while  the  floor  will 
be  made  comfortable  with  a  dozen  or  more  cushions.  The 
outside  of  the  car  will  be  painted  with  the  national  colors, 
and  an  intricate  set  of  lights  will  finish  off  the  job,  ac- 
cording to  reports. 

*  *     * 

Following  the  completion  of  the  new  bascule  bridge 
over  the  San  Joaquin  river  near  Mossdale,  work  has  been 
started  on  a  new  approach  and  underpass  beneath  the 
Southern  Pacific  railway,  the  completion  of  which  will 
eliminate  one  of  the  most  dangerous  and  unpleasant 
stretches  on  the  entire  Golden  State  Highway. 

As  a  result  of  the  construction  of  this  underpass,  there 
is  a  stretch  of  about  1000  feet  where  the  road  is  rough, 
and,  on  account  of  numerous  trucks,  careful  driving  is 
advisable.  *     *     * 

With  the  completion  shortly  after  the  first  of  the  year 
of  the  Pontchartrain  bridge  near  New  Orleans,  the 
Colonial  highway  from  New  York  to  New  Orleans  will  be 
a  1535-mile  stretch  of  road  with  no  water  crossings  by 
ferry.  The  recently  opened  Holland  vehicular  tunnel  will 
provide  the  exit  from  New  York,  while  the  new  bridge 

will  furnish  entrance  to  the  southern  city. 

*  *     * 

While  not  one  woman  out  of  10,000  examined  for  auto 
licenses  in  Baltimore  during  the  last  year  was  found  to 
be  color  blind,  five  per  cent  of  the  men  failed  to  pass 
the  color  tests.  More  men  than  women  were  examined, 
and  it  is  said  that  every  woman  was  sure  of  every  color, 
while  part  of  the  men  who  passed  tests  were  undecided 
on  many  shades. 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


The  Redwood  Empire  Caravan 

(Continued  from  Page  1) 
Lakes,  which  were  on  the  way  to  Ukiah  via  the  Tahoe- 
Clear  Lake-Ukiah  highway,.  On  arrival  at  Ukiah,  the 
party  split,  half  going  to  the  Palace  Hotel,  being  wel- 
comed by  Walter  Sandelin  and  the  other  half  going  to 
the  Cecille  Hotel  and  being  welcomed  by  Walter  Hill, 
managers,  respectively,  of  these  two  hostelries.  On  enter- 
ing the  banquet  hall  at  the  Hotel  Cecille,  the  members  of 
the  caravan  were  agreeably  surprised  to  see  laid  out  on 
the  tables  a  complete  replica  of  the  Redwood  highway, 
with  numerous  cleverly  executed  decorations  and  set- 
tings. This  was  the  idea  and  result  of  the  hard  work  of 
Mrs.  Beales  of  Beales  Bungalow  Camp  at  Capella,  to- 
gether with  the  efforts  of  Walter  Hill,  host  of  the  eve- 
ning. 

The  next  morning,  breakfast  was  enjoyed  at  the  Carson 
Inn,  Willits — a  real  home-cooked  breakfast  being  served 
by  Mrs.  Carson  and  her  daughter,  Helen.  Stops  were  also 
made  at  the  Hotel  Van  and  Travelers  Hotel  in  Willits. 

There  then  followed  stops  at  Longvale,  Laytonville, 
Harry  Elliott's  Cummings  Ranch,  etc.  Members  of  the 
party  thoroughly  enjoyed  their  stopovers  in  the  giant 
redwood  forests  at  Coolidge  Redwood  Park,  Lanes  Red- 
wood Flat,  Richardson's  Grove  and  Hartsook  Grove, 
where  ideal  vacation  conditions  were  discovered  with 
first-class  accommodations  and  recreational  facilities. 

The  caravan  then  streamed  into  Fortuna  promptly  on 
time  and  a  wonderful  banquet  was  served  at  the  Star 
Hotel  at  Fortuna  by  the  Fortuna  Businessmen's  Associa- 
tion and  Board  of  Trade.  A  wonderful  first  class  program 
was  given  here,  following  which  the  party  proceeded  to 
Eureka  and  split  among  the  Hotel  Vance,  Eureka  Inn  and 
Hotel  Revere.  The  next  morning  a  splendid  breakfast  was 
served  at  the  Vance  Hotel  following  which  the  members 
of  the  party  were  guests  of  the  Eureka  Chamber  of  Com- 
merce Forum,  service  clubs  and  others,  there  being  sev- 
eral hundred  people  present. 

Promptly  at  1 :30  the  party  departed  for  Crescent  City, 
stopping  at  Trindad,  Areata  and  Orick  and  enjoying  par- 
ticularly Moonstone  Beach,  the  Lagoons,  Douglas  Me- 
morial Bridge  across  the  Klamath,  the  giant  Redwood 
Park  and  Enderts  Beach  Camp.  At  Crescent  City  the 
party  split  among  the  new  Hotel  Lauff,  the  Travelers 
Hotel  and  Hotels  Del  Norte  and  Bay. 

A  large  delegation  from  Grants  Pass  joined  the  party 
at  Crescent  City,  and  at  Grants  Pass  the  party  split  be- 
tween the  Redwoods  Hotel  and  the  Hotel  Del  Rogue, 
dinner  being  served  in  the  Redwoods  Hotel,  and  par- 
ticipated in  by  Grants  Pass  Chamber  of  Commerce, 
county  commissioners.  Oregon  Cavemen  and  others,  fol- 
lowing which  the  party  were  guests  of  the  Rivoli  Theater. 

Final  farewells  were  not  said  until  it  was  thoroughly 
fcreed  that  at  least  100  cars  would  make  up  the  Redwood 
Empire  Caravan  next  spring,  which  will  proceed  all  the 
wav  to  Vancouver,  leaving  San  Francisco  about  May  1. 
1928. 


As  tar  as  we  know.  Mr.  Levine  never  had  a  quarrel  with 
anybody  in  Java  or  New  South  Wales. — Detroit  News. 

*  *     * 

The  statesman  who  declared  that  the  tariff  is  a  local 
issue    should    return    and    look    at    us    now. — Shoe    and 

Leather  Reporter. 

*  *     * 

Canada  admits  duty-free  American  shipments  of  liquid 
anilin  dyes.  But  when  it  comes  back  across  the  border  the 
prohibition  agents  grab  it. — Arkansas  Gazette. 

*  *     * 

Nothing  is  more  significant  of  the  changed  spirit  in 
Germany  than  the  fact  that  an  old  lady  has  presented 
President  von  Hindenburg  with  a  night  cap  of  rose-col- 
ored crepe  de  chine. — Punch. 


new 


FRANKLIN 

Airman 


—YOU  CAN  OWN 

the 
—AIRMAN  SEDAN 

for 
—#1029.00 

and 
—#131.00 

per  month 

Your  car  as  part  or  all  of 
the  down  payment 

FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN   NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  192' 


On  the  Air 
By  C.  J.  Pennington 

Commemorating  the  beginning  of 
the  Christmas  holiday  season,  KFRC 
has  arranged  an  extensive  two-hour 
program  to  be  broadcast  Friday  eve- 
ning, November  25th,  between  8  and 
10  p.  m. 

Featured  on  the  program  will  be 
Charles  F.  Bulotti,  the  famous  Cali- 
fornia tenor,  who  will  offer  the  im- 
mortal Christmas  carol,  "Noel."  Can- 
tatas and  carols  of  all  nations  will 
be  done  by  a  double  mixed  quartet 
which  will  include  Bulotti,  and  Harry 
McKnight,  tenors,  Juanita  Tennyson 
and  Violet  Fenster  Blagg,  sopranos, 
Lucille  Atherton  Harger  and  Ruth 
Pates,  contraltos,  and  Albert  Gillette 
and  George  Wesley,  baritones. 

Orchestral  accompaniments  and 
concert  numbers  have  been  arranged 
for  the  KFRC  Little  Symphony  Or- 
chestra, the  station's  popular  instru- 
mental ensemble. 

*  *     * 

In  an  attempt  to  present  to  the 
boys  at  the  hospital  the  type  of  enter- 
tainment they  like  to  hear,  KJBS,  the 
local  station  operated  by  Julius  Brun- 
ton  and  Sons  has  inaugurated  a  pro- 
gram between  3  and  4  p.  m.  on  Mon- 
day of  each  week,  which  is  dedicated 
to  the  patients  at  the  hospital.  Dur- 
ing this  hour,  the  station  broadcasts 
only  those  selections  which  the  boys 
have  requested  or  shown  a  preference 
for  and,  as  may  be  expected,  light  and 
snappy  music  is  the  order  of  the  day. 

From  letters  received  by  KJBS  it 
would  appear  that  the  Letterman  pro- 
gram is  being  received  with  high 
favor  by  the  general  public,  as  well 
as  those  listening  at  the  hospital. 

*  *     # 

Sunday,  November  20,  brings  the 
fifth  of  the  series  of  symphony  con- 
certs by  the  Standard  Oil  Symphony 


RADIO 

By  C.  J.  Pennington 


Orchestra  under  the  direction  of  Na- 
than Abas. 

*  *     * 

The  "Great  Moment  of  History" 
for  Sunday  evening,  November  20, 
from  9  to  10  p.  m.  is  the  "Lewis  and 
Clark  Expedition."  It  will  be  pre- 
sented by  a  cast  of  national  players 
headed  by  Jean  Paul  King  and  Wil- 
liam Rainey. 

*  *     * 

Musical  comedies,  and  light  opera 
of  other  years  furnish  the  one  time 
"hits"  that  make  up  the  program  of 
the  Spotlight  hour,  the  newly  inaug- 
urated featured  broadcast  by  the  Na- 
tional Broadcasting  Company,  Pa- 
cific Coast  Network  from  8  to  9  p.  m. 

Mondays. 

*  *     * 

Again  the  Eveready  hour ;  Tues- 
day, November  22,  from  9  to  10  p.  m., 
this  popular  group  of  entertainers  are 
ushered  before  the  microphone.  The 
Eveready  Orchestra  under  the  direc- 
tion of  Max  Dolin,  and  the  Rounders, 
those  five  close  harmony  artists,  di- 
rected by  Dudley  Chambers,  will  en- 
tertain the  radio  audience  of  the  Pa- 
cific Coast  Network  with  a  program 
of  light  concert  favorites  and  popular 
melodies  of  the  day. 

"The  Ransom  of  Mack,"  an  O. 
Henry  drama,  will  be  the  title  of  the 
Retold  Tales  Hour  presented  by  the 
National  Players  on  Tuesday,  Novem- 
ber 22,  from  10  to  11  p.  m. 

*  =1=  * 

On  Wednesday  evening,  November 
23,  from  9  to  10  p.  m.,  the  Vagabonds 
will  entertain  listeners  on  the  Pacific 
Coast  Network  with  their  adventures 
among  the  mountaineers  of  the  Cum- 

berlands. 

*  *     * 

The  National  Broadcasting  Com- 
pany's audience  will  have  an  oppor- 
tunity of  hearing  George  Campbell's 
Orchestra,  well  known  favorites  of 
Mary  Pickford,  over  the  Pacific  Coast 
Network,  Thursday,  November  24, 
from  9  to  10  p.  m. 

*  *     * 

Some  real  old  timers  for  the  old 
folks  will  be  offered  on  the  Memory 
Lane  program  Friday,  November  25 
from  9  to  10  p.  m.  over  the  Pacific 
Coast  Network  of  the  National  Broad- 
casting Company. 

*  *     * 

A  balanced  program  of  orchestral 
and  vocal  music  will  be  offered  in  the 
R.  C.  A.  hour  Saturday,  November  26 
from  8  to  9  p.  m. 

(Continued  on  Page  16) 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO — 454 
Sunday,  November  20 

12    noon   to    1:00    p.   m. — Church   service. 

5:00    to    6:00    p.    m. — Organ    recital. 

6:00  to  6:30  p.  m. — Talk. 

6:30  to  8:30  p.  m. — Mark  Hopkins  concert  orchestra 

8:30  to  10:00  p.  m.— Walter  Krausgrill's  Orchestra. 

10:00   to   12:00   p.   m.— KFRC  dance  orchestra. 

Monday.   November   21 

7:00  to  8:00  a.  m.— Seal  Rock  program. 

8:00  to  9:00  a.   m. — Musical  program. 

9:00   to   9:10    p.   m.— Shopping    service. 

10:00   to    11:00  a.   m. — Musical   program. 

11:00  to  11:30  a.  m. — Household  hints. 

11  :30    to    12  :00    noon — Amateur    tryouts. 

12:00  to   1:00  p.  m. — Sherman.  Clay   program. 

4  :30   to   5  :15    p.    m. — Organ   recital. 

5:15    to  5:45   p.   m.-  -Mac  and   his  gang. 

5:45  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and  screen,   police  reports 

6:30   to  7:00   p.   m. — Sports  talk 

7:00  to  7:30  p.  m. — The  Cecilians. 

8:0U   to    10:00    p.    m, — Blue   Monday  Jamboree. 

10:00  to  12:00  p.   m. — Dance  program 

Tuesday,   November  22 

7:00   to  8:00    p.    m.— Seal   Rock   program. 

8:00    to    9:00    a.    m.— Musical    program. 

10:00  to  11:00  a.   m. — Musical  program. 

11:00  to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.  m.  to   12:00  noon— Amateur  tryout  program 

12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 

4:30    to    5:30    p.    m.— Organ    recital. 

5:30   to    6:10    p.    m. — Mac   and    his    gang. 

6:10  to  6:25  p.  m. — Stamp  collecting. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6:30    to  6:50    p.    m.— The   Cecilians. 

6:50  to  7:00  p.  m. — Investment  talk. 

7:00  to  7:30   p.    m. — The  Cecelians 

8:00    to   9:00    p.    m. — Shell    Oil    Serenaders. 

9:00   to    10:00   p.   m. — KFRC   Dance  Orchestra. 

10:00  to  11:00  p.  m. — Mark  Hopkins  Dance  Orchestra 

11:00   to    12:00   p.    m.— KFRC  Dance  Orchestra. 

Wednesday,   November   23 

7:00   to  8:00  p.    m. — Seal   Rock   program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00   to    11:00   a.   m. — Musical    program. 

11:00   to   11:30   a.    m.— Household   hints. 

11:30  to  12:00  noon — Amateur  tryout  period. 

12:00  to  1:00  p.  m.— Sherman.  Clay  concert. 

4:30   to  5:30  p.  m. — Organ  recital. 

5:30    to   6:20    p.   m. — Mac  and    his    gang. 

6:20  to  6:30  p.  m. — Stage  and  screen. 

6:30  to  7:30  p.  m. — The  Cecilians. 

8:00   to  9:00   p.    m. — Maxwell    House  Coffee   program 

9:00  to  10:00  p.  m.— KFRC  Ensemble  and  soloists. 

10:00    to    12:00    p.    m. — Dance  program. 

Thursday,   November  24 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:30  a.    m. — Doings   of  Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12:00  to  1:00  p.   m.— Sherman.  Clay  program. 

4:30  to  5:30  p.   m. — Organ  recital. 

5:30    to    6:20    p.    m.— Mac    and    his    Gang. 

6:20   to  6:30  p.   m. — Stage,   Screen,    Police  reports. 

6:30   to  7:30   p.    m.— The   Cecilians. 

S:O0  to  9:00  p.  m.— Mona  Motor  Oil  Co. 

9:00  to  9:45   p.   m  —  KFRC  Movie  Club. 

9:45  to  10:00  p.  m. — Airplane  flying  lesson. 

10:00   to   11:00   p.    m.- — Dance  orchestra. 

11:00  to   12:00   p.   m. — Balconades   Dance  Orchestra. 

Friday.  November  25 

7:00   to  8:00   p.   m. — Seal   Rock   program. 

8:00  to  9:00  p.  m. — Musical  program. 

10:00   to    11:00   a.   m. — Musical    program. 

11:00  to  11:30  a.   m. — Hints  to  home-makers. 

11:30    1o    12:00    noon— Amateur    tryouts. 

12:00  to  1:00  p.  m. — Sherman,   Clay  program. 

3:30  to  4:30  p.  m.— Student  hour. 

4:30    to    5:80    p.    m. — Organ    recital. 

5:30   to  6:20  p.  m. — Mac  and  his   gang. 

6r20  to  6:30   p.  m. — Stage  and  screen. 

6  :30  to  7  :30  p.   m. — The  Cecilians. 

8:00  to   10:00  p.    m. — Xmas  music   program. 

10:00  to  12:00  p.  m — Dance  orchestra. 

Saturday.    November  26 

7:00   to  8:00  a.   m.— Seal    Rock   program. 

8:00  to  9:00   p.   m. — Musical    program. 

10:00  to  11:00  a.  m. — MuBical  program. 

11:00    to    11:45  a.    m. — Amateur   tryouts. 

11:45    to     12:00    noon — Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m.— Sherman.  Clay  concert 
4:30    to   5:30    p.    m.  -Organ    recital. 

5  :30   to    6  :20    p.   m. — Mac   and   his    gang. 
6:20   to  6:30  p.   m.- — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 

8:00  to   12:00   p.    m.— Dance  program. 

KPO— HALE    BROTHERS    AND    THE    CHRONICL  I 

SAN    FRANCISCO— 422 
Sunday,  November  20 
9:45  to  10:30  a.  m. — Church  services. 

6  :00  to  6  :30  p.  m. — States    Restaurant  orchestra. 
6:30  to  7:30  p.  m.— Symphony  orchestra. 

7:30  to  8:30  P-  m. — Organ  recital. 
8:30   to    10:00   p.   m. — Fairmont  Hotel   concert  orchff 
tra. 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Monday,    November  21 

6:45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10:30  to  10:45  a.  m. — Ye  Towne   Cryer  service. 

11:30   to    12:50   p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture   reading, 

1:00  to  2:00  p.   m.— KPO  orchestra. 

4:00    to   5:00    p.    m. — Studio    program. 

6:00  to  6:00  p.   m. — Children's   hour. 

6:00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6:30   to  7:30  p.    m.— S.   &   W.   concert  orchestra. 

8:00  to  9:00  p.  m. — National  Broadcasting  Company. 

9:00   to    10:00    p.    m. — Musical    program. 

10:00  p.  m.  to  12  midnight — KPO's    variety    hour. 

Tuesday,   November  22 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10:00  to  10:30  a.  m. — Domestic   economist. 

10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.    Scripture   reading. 

1:00   to   2:00   p.    m.— KPO   orchestra. 

4:00    to    5:00    p.    m— KPO    orchestra. 

6:00  to  6:00  p.  m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye    Towne    Cryer   service. 

6:30  to  7:30  p.  m. — States  Restaurant  orchestra. 

8:00    to   8:30    p.    m.— Studio    program. 

8:30    to    9:00    p.    m.— N.    B.    C.    program. 

9:00  to  11:00  p.m. — National   Broadcasting  Company. 

Wednesday.   November   23 

6  :45.  7  :15  and  7  :45  a.  m, — Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry  Flour  happy  hour. 

10:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 

10:45  a.  m. — -Home  service  talk. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

1:00  to  2:00  p.  m. — KPO  orchestra. 

4:00   to   5:00   p.    m. — Studio    program. 

5:00  to  6:00  p.  m.— Children's  hour. 

6:00  to  6  :30  p.  m. — Ye    Towne    Cryer  service. 

6:30  to   7:30  p.    m.— S.    &    W.   concert   orchestra. 

8:00    to   9:00    p.    m.— Atwater    Kent    Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00   to   11:00   p.   m.— States   Restaurant  Orchestra. 

Thursday,   November  24 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy   hour. 

10  :00  to  10  :30  a.  m. — Domestic    economist. 
10:30  to  10  :45  a.  m.— Ye   Towne   Cryer  service. 
11:30   to    12:50    p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals,   Scripture    reading. 

1:00    to    2:00    p.    m— KPO    orchestra. 

4:00  to  5:00  p.  m.— Studio  program. 

5:00  to  6:00  p.   m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6:30   to   7:30  p.   m. — S.    &   W.   concert  orchestra. 

8:00  to  9:00  p.   m.— Chickering  Hour. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to   11:00  p.   m. — States  Restaurant  Orchestra. 

Friday,  November  25 

6  :46,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

10:45  a.  m.— Ninon,  fashion  critic. 

11  :30  a.    m.    to    12  :45    p.    m. — Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

12:45  p.m. — Commonwealth    luncheon  at   Palace  Hotel. 

1:30   to   2:00   p.   m— KPO   orchestra. 

4:00  to  5:00  p.  m.— KPO  orchestra, 

5:00  to  6:00   p.   m.— Children's   hour. 

6:00  to  6:30  p.  m.— Ye   Town"    Cryer  service. 

6:30  to  7:00  p.   m. — Board  of  Education. 

7:00   to  7:15   p.   m.— Book  review. 

7:15  to  7:30  p.  m. — Sports  on  the  Air. 

8:00  to  9:00  p.  m. — Program,  the  Calpet  orchestra. 

9:00    to    10:00    p.    m.— Abas    String    Quartet. 

10MIO   to   11:00  p.  m.— KPO   Dance  Orchestra. 

Saturday,    November  26 

6  :46,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry   Flour  happy  hour. 

10  :00  to  10  :30  a.  m.— Domestic   economist. 

10:30  to   10:45  a.   m.-Ye  Towne  Cryer. 

11:30  to   12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.   Scripture    rending. 

1:00   to  2:00    p.    m.      KPO   orchestra. 

2:00    p.    m. — Football. 

5:(lil   to  6:00   p.   m. — Children's   hour. 

6:00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 

6:3fl  to  7 :00  p.  m.-  -States  Restaurant  orchestra. 

8:00  to  9:00  p.   m. — National    Broadcasting   Company. 

9:i>o  to  10:00  (..  m.     National   Broadcasting  Company. 

10:00    m    11:00   p.    m.      KPO   dance  orchestra. 


KFWI-  RADIO    ENTERTAINMENTS.    INC. 
SAN    FRANCISCO— 267 
Sunday.   November  20 

60    tn   9:00    i».    in.      Church   sen  ii 
B00  to  10 :00  p.m. — Laura    Ellen    Windsor 
10:00  to  12:00  p.  m. — Clyde  Cooper's  orchestra. 
Monday.    November  21 

HtO    li>     10:21     :i-    m.      Breakfast    proirram. 
10:2'  to  10:30  a.  m.— U.   S.   weather   reports. 
10:30    to    11  :00    a.     m.      Fashion     hints. 
i  l  :00  p.  in        luncheon    program. 

1:00   to    1:30    p.    m.     Country   store. 

instruction   reports. 
p.    m.      Dinner   concert. 

m.      Sports    talk, 
m       Spurt*  by    Geo.   T.    Davis. 
80  p.m.      Advertisinc    tnlk. 
p.    m.  -Darneillp   Sister, 
o   9:00  p.   m. — Studio  program. 
9:00  to   10:00   p.   m. — Dance  orchestra. 
IQtOflp.  m.      Weather  and    police   reports. 
...    10:30    p.    m— Cloria    Del    Rae 
Op.    m.-    Walter    Cramer. 


Tuesday.    Novemher  22 

7  :00.  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20   to    10:27   a.    m.— Breakfast   program. 

10:27  to  10:30  a.  m.—U.    S.    weather   reports. 

12:00    to    1:00   p.    m.— Concert. 

1  :00  to  1  :30  p.  m. — Country  store. 

1 :30  to  2  :00  p.  m. — Cowell   Dein.   piano  and   banjo. 

5:00    to    5:30    p.    m.— Concert. 

5:30  to   6:00    p.    m.— Construct)'*!   reports. 

6  :00  to  7  :00  p.  m.— Dinner  hour     oncert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15   to  7:30   p.    m. — Art  course. 

8:00    to    9:00    p.    m. — Dance    orchestra. 

9:00    to    10:00   p.    m.— Musical    program. 

10  :00  p.  m.— Weather  and    police   reports. 

10:03    to    10:30  p.    m. — Novelty   program. 

10:30   to   11:00  p.  m. — Lloyd  Monroe. 

Wednesday.   November   23 

7  :00,  7  :3U  and  8  :00  a.  m.— Health    exercises. 

8:20   to    10:27    a.    m. — Breakfast  program. 

10:27  to  10  :30  a.  m. — U.    S.    weather   reports. 

12:00    to    1:00   p.    m.— Luncheon    program. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m.— Concert. 

5:30    to   6:00  p.    m. — Construction   reports. 

6:00  to  7:00  p.  m. — Concert. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 

7  :15  to  7  :30  p.  m. — Studio  program. 

8:00  to    8:30   p.   m.— Madeline  Evans. 

8:30  to  9:00  p.  m.— Paul  Harasin. 

9:00   to  10:00  p.   m.— Studio  program. 

10:00  p.m. — Weather   and    police   reports. 

10:03   to   11:00   p.  m. — Clyde  Cooper's  orchestra. 

Thursday.  November  24 

7  :00.  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:Z0    to    10:27    a.    m. — Breakfast   program. 

10  :27  to  10:30  a.  m.—  U.    S.    weather   reports. 

10:30  to  11 :00  a.  m. — Fashion  hints  by  Babette. 

12:00    to   1:00  p.    m. — Luncheon    program. 

1  :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m.— Concert. 

5:30   to  6:00    p.   m. — -Construction    reports. 

6  :00  to  7  :00  p.  m.—  Dinner  hour  program. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art   course. 

8:00  to  9:00  p.   m.— Studio  program. 
9:00   to   9:30   p.   m. — Novelty  program. 
9:30  to  10:00  p.  m.— Studio  program. 
10:00  to  11:00  p.  m.— KFWI  Gypsy  band. 
Friday.  November  25 

7  :00.  7  :30  and  8  :00  a.  m.— Exercise  hour. 

8  :20    to    10  :27   a.    m. — Breakfast    program. 
10:27  to  10:30  a.  m.—U.    S.    weather   reports. 
12:00  to  1:00  p.  m. — Musical   luncheon  program. 
1  :00  to  1  :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m. — Concert. 

5  :30  to  6  :00  p.  m. — Construction  reports. 

6:00  to  7:00  p.  m.— Program. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15    to    7:30    p.    m.— Art   course. 

8:00    to    9:00  p.    m. — Studio   program. 

9:00    to    10:00    p.    m. — Dance   program. 

10:00  p.m. — Weather  and    police  reports. 

10:03  to   10:30  p.  m.— Gloria  Del  Rae 

10:30  to  11:00  p.  m.— Walter  Cramer. 

Saturday.    November  26 

7  :00.  7  :30  and  S  :00  a.  m. — Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical   breakfast  program. 
10:27  to  10:30  a.  m.—U.    S.    weather    reports. 
5:00   to   5:30   p.    m.— Concert. 

5  :30    to   6  :00   p.    m.— Construction    reports. 

6  :00  to  7  :00  p.  m. — Dinner   hour    concert. 
7:00  to  7:30   p.  m. — Election  talk. 

8  :00  to  9:00  p.  m.— Athena    Alexandroff,  soprano. 
9:00    to    10:00    p.    m.- — Harriet    Lewis. 

10:00   to   12:30   p.   m. — KFWI  surprise    party. 

KJBS— JULIUS    BRUNTON    &   SONS 
SAN    FRANCISCO— 220 
Sunday.   Novemher  20 

1  :30   to  3  :30   p.    m. — Instrument   and    vocal   selections. 
3:30  to  5:00  p.   m.— Dance  music. 
Monday,    November    21 

9  :00   to    12  :00   m.- — Instrument   and    vocal   selections. 

1  :80    to    3:00    p.    m. — Instrument   and    vocal    selections. 
8:00   to   1:00  p.  m. — Letterman  Hospital  program. 
4:00  to   5:00   p.   m. — Instrument  and   vocal    selections. 
B  :O0    to   9:00    p.    m.— Instrument  and    vocal   selections. 
9*00    in    11:00   p.    m. — Studio    program. 
Tuesday,    Novemher   22 

9:00  to  12:00  a.  m. — Instrument  and  vocal  selections. 
1  :8Q  bo  -  :O0  p.  m. — Instrument  and  vocal  selections. 
J:iin  in  B:00  p.  m-  Studio  —  Sheridan  Williams,  tenor. 
:\  >O0  to  .i  :00  p.  m.-  Instrument  and  vocal  selections. 
8:00    to   9:00    p.    m. — Orthophonic  selections. 

I    ll:uo    p     m.      Coco-Nut    Club   meeting. 
Wednesday.    Novemher    23 

0    12:00  a.   m.-  Instrument  and  vocal  selections. 
p.    m. — Instrument   and    voca!   selections. 
S:00  to  10:00  p.  m. — Orthophonic   recital. 
Thursday.    November   24 

i    12:00  a.    m.  —Instrument   and    vocal    selections. 
I  ;80    to    r>  i00    p.    m.      Instrument    and    vocal    selections. 

..    10:00    p.    ni. — Music   lovers'    program. 
Friday,   November  25 

I  a.    m.      Instrument  and  vocal   selections. 
1:30    to    5:00    p.    m. —Instrument    and    vocal    selections. 

9  :80    p.    m.- — Dance    music. 
9:80    to    11:00    p.    m. — Studio    program. 
Saturday.    Novemher   26 

9:00  to  12:00  a.  m.  -Instrument  and  vocal  selections. 
1:30   to  5:00    p.    m. — Instrument  and    vocal   selections. 

KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday.    November   21 

to    11:30   a.    m. — Economics    hour. 
bo    1    p.    m.    -Luncheon  concert. 


1 :00    to    1  :30    p.    m.— Special    program. 

5:30    to   6:30   p.    m.— Brother   Bob's   club. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p,  m. — News  broadcast. 

8:00   to  9:00   p.    m. — Special    program. 

9:00    to    10:00    p.    m.— Weekly    meeting    of    Lake    M« 

ritt    Ducks. 
Tuesday,   November  22 
10:00  to  11:30  a,  m. — Economics  hour. 
11:30   to  1:00   p.    m.— Luncheon   concert. 
1:00    to    1:30    p.    m. — Special    program. 
5  :30    to   6  :30   p.    m.— Brother   Bob's   club. 
6:30  to  7:00  p.  m.— Dinner  concert. 
7  :00  to  7  :30  p.   m.— News  broadcast. 
8:00  to  10:00  p.  m.— Variety  hour. 
Wednesday,    November   23 
10:00  to  11:30  a.  m. — Economics  hour. 
11:30   to  1:00  p.   m. — Luncheon  concert. 
1 :00   to    1 :30   p.    m. — Special    program. 
5:30    to    6:30    p.    m.— Brother   Bob's    club. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7  :00  to  7  :30  p.   m.— News   broadcast. 
8:00  to    9:00    p.    m. — Educational   program. 
9:00  to  10:00  p.  m.— Variety  hour. 
Thursday.   November  24 
10:00  to  11:30  a.  m. — Economics  hour. 
11:30   to  1:00   p.   m. — Luncheon   concert. 
1 :00    to    1 :30    p.    m. — Special    program. 
4:30   to   5:30  p.    m.— Richards'   Hawaiians. 

(Continued  on  Page  16) 


FOR  BETTER  RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear  the  Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributors 
1384  Bush  St.  San  Francisco 


An  Invitation  to  Join 

THE  AMERICAN  NATIONAL  RED  CROSS 
will  hold  its  ELEVENTH  annual  Roll  Call  from 
Armistice  Day  through  Thanksgiving — November 
11 -:4 — when  all  are  cordially  invited  to  become 
members  oi  this  great  organization  Membership 
dues  paid  at  that  time  maintain  the  work  of  the 
Red  Cross — Local.  National  and  International— 
throughout  the  coming  year. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  192' 


5:30    to   6:30  p.    m. — Brother   Bob's    club. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.    m. — News   broadcast. 

8:00   to   10:00   p.   m. — Variety   hour. 

Friday.  November  25 

10:00  to  11:30  a.  m. — Economics  hour. 

11:30    to  1:00  p.   m.— Luncheon  concert. 

1  :00    to    1  :30    p.    m. — Special    program. 

4:30  to  5:30  p.   m. — Richards'    Hawaiians. 

5:30    to    6:30  p.    m. — Brother   Bob's    club. 

6:30  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.   m. — News  broadcast. 

8:00    to    9:00    p.    m. — Variety    hour. 

9:00  to  10:00  p.  m. — Athens   Athletic  Club  Orchestra. 

Saturday,   November   26 

10:00  to  11:30  a.  m. — Economics  hour. 

11:30   to  1:00   p.    m. — Luncheon   concert. 

I  :00    to    1  :30    p.    m.— Special    program. 

4  :30   to  5  :20   p.   m. — Richard's    Hawaiians. 
6:30   to   7:00   p.    m. — Dinner   concert. 
7:00  to  7:30   p.   m. — News   broadcast. 
8:00    to    10:00    p.    m.— Variety    hour. 

KGO— GENERAL    ELECTRIC 
OAKLAND— 391 
Sunday.  November  20 
11 :00    a.    m. — Church    service. 
4:00   p.   m. — Vesper  services. 
6:30  to   7:30   p.    m.— N.    B.   C.   program. 
7:30  p.  m.— Weather  report. 
7:35    to   9:00   p.    m. — Church   service. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Monday,    November  21 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30,    weather;    1:00.    weather;    1:03.    S.    F.    stocks; 

1  :0S.  N.  Y.  stocks. 
3:30  to  4:00  p.  m. — Women's  Clubs. 
4:00  to  5:00  p.  m. — St.   Francis  Orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  m. — Dance  orchestra. 
6 :45    p.    m— "What's    Happen. ng     in    the    World." 
7:05,    weather;    7:08,    S.    F.    produce,    grain,    cotton; 

7:16,    S.    F.    stocks     (closing);    7:23,    N.    Y.    stocks 

(closing). 
8:00  to  9:00  p.   m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m. — "Chats  About  New   Books." 
Tuesday.    November   22 

11:30   to  1:00  p.   m. — Hotel   Leamington   concert. 
12:30.    weather:    1:00.    weather:    1:03.    S.    F.    stocks; 

1  :08,  N.  Y.  stocks. 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55.  news;  7:03.  weather;  7  :0S.  S.  F.  produce,  grain. 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 
8:00  to  8:30  p.  m. — H.  M.  and  J.  P.  entertain. 
8:00  to  9:00   p.   m.— National   Broadcasting   Co. 
9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
10:00  to  11  :00  p.  m.— N  itional  Broadcasting  Company. 
Wednesday.    Novemher   23 

II  :30    to    1  :00    p.    m.— Hotel    Leamington    concert. 
12:30,    weather;    1:00.    weather:    1:03,    S.    F.    stocks: 

1  :08  N.  Y.  stocks. 
6:00  to  6:30  p.  m.— Dinner  concert. 
6  :S0,  weather. 

6:35    to    7:30   p.    m.— Farm    program. 
8:00    to    9  :00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National   Broadcasting  Company. 
10:00  to  11:00  p.  m.--St.  Francis  Dance  Orchestra. 
Thursday,    November   24 

11:30  to  1:00  p.   m.— Hotel    Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:03.    S.    F.    stocks; 

1  :08,  N.  Y.  Btocks. 
5:00  to  5:15  p.  m. — Mental   Measurements. 
5:15   to  6:00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.  m.— Dinner  concert. 
6:55  p.  m.—  News;  7:05.  weather;  7:08,  S.  F.  produce. 

grain,    cotton;    7:16.    S.    F.    slocks    (closing);    7:23. 

N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — The  Pilgrims. 

9:00  to  10:00  p.  m.— N'Uionn!   Broadcasting  Company. 
10:00  to  11:00  p.  m.— St.  Francis  Dance  Orchestra. 
Friday,  November  25 

11:30  a.  m.  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30.    weather:    1:00.    weather;    1:03.    S.    F.    stocks; 

1 :0S.  N.  Y.  stocks. 
5:30  p.  m.— Wise   man    from    the   Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 
6:45  to  6:65  p.m.— -"Weekly   Financial    Review." 
6:55,  news;  7:05,  weather:  7:0s.  S.  F.  produce,  erain. 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23.    N.    Y. 

stocks    I  closing  |. 
8:00   to   9:00   p.    m.— Program    by    KGO    Players. 
9:00  to  10:00  p.  m. — N^t'onal   Broadcasting  Company. 
10:00  to  11:00  p.  m. — Dance  music. 
Saturday.    Novemher   26 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert 
12  :30.    weather  :    1 :00,    weather  ;    1 :03.    S.    F.    stocks  ; 

1 :08.  N.  Y.  stocks. 
6:00  to  7:00  p.  m.— Dinner  concert. 
7:00    to    7:15    p.    m. — Weather,    news. 
7-1"    in   ~  -an    p.    m.  —  Weekly   snort    review. 
8:00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00  to  12  p.  m. — Dance  music. 

KFr— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES — 168 

Sunday.  November  20 

10:00   a.    m.— Morning    services. 

5:30   p.   m.— Johnnie   Duel  and   orchestra. 

6:30   p.   m.— National    Broadcasting  Company. 

7:35  p.  m. — Bob  Buckner  and  Orchestra. 

8:00    p.    m.— Aeolian    organ    recital. 

9:00    p.    m. — National    Broadcasting    Company. 

10  :00  p.  m. — Packard   Orchestra. 

Monday.   November   "M 

5:30  p.  m.— Glenn  Edmund's  orchestra. 

6:15    p.    m. — Radiotorial. 

6  :30    p.    m— Gamut    male    nuartet. 

7  :00  p.  m. — Gene  Johnston's  Music  Box  hour. 


5  :00    p.    m. — National    Broadcasting    Company. 
9:00  p.  m. — Semi-classic  hour. 

10:00  p.  m. — Roy  Isner's  KFI  serenaders. 

Tuesday,    November  22 

5:30   p.   m.— The  Dragon   Hawaiians. 

6:00  p.   m.— Florence  Sanger. 

6:15  p.  m. — Prof.  Knopf. 

6:30  p.  m. — Mary  Rosetti  and  Don  Parker. 

7:00  p.  m. — L.  A.  Fire  Dept. 

8:00    p.    m. — Nellie    C.    Mills,    violinist. 

8:80    p.    m. —National    Broadcasting   Company. 

9:00  p.   m. — National  Broadcasting  Company. 

10:00  p.   m.—  National  Broadcasting  Co. 

Wednesday,    November   23 

10:45  to  11:05  a.  m.— Gold  Medal  Talks. 

t:30    p,    m.— Sebastians    Cotton   Club    Orchestra. 

6:15   p.    m.— Radiotorial   period. 

6:30    p.    m.-    Hal    ChasnolT's   orchestra. 

7:00    p.    m. —  Dare   Sisters. 

7:30    p.    m. — Nick    Harris    detective   stories. 

8:00  p.  m. — Calpet  Orchestra. 

9:00  p.   m.  —  Nat  onal    Broadcasting  Company. 

10:00    p.    m.— Nellie   C.    Mills,    violinist. 

Thursday.   November  21 

5:30    l>.   m.-  E  kin's   ami    Hite's   Dixieland   Orchestra. 

6:15    p.    m.— Radiotorial    period. 

6:30   ]).   m.— Henry  Starr. 

7:00   p.    m. — Program   by   the   University  of  Southern 

California. 
8:00    p.    m. — Drama    program. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. —  Program  of  modern   classical  music. 
Fr:day,  November  25 

10:46   to   11:05  a.  m.— Cold  Medal  Talks. 
5:30    p.    m.      Bill    Henry  and  Katherine  OJNeill. 
6:00  p.  m. — Florence  Sanger. 
6:15    i».    m.  — Radiotorial    period. 
6:30    ]>-    m. — Vest    Pocket    period. 
'  :0Q    p.    m.    -l'ro"r:i,n    by    Paul    Roberts. 
8:00  p.  m.-    Ira   D.   Morgan. 
8:30    p.    m. — Boris    MyronolT.    pianist. 

p,    m.     National    Broadcasting   Company. 

10:00    p.    m. — The    Musical    Playmates. 
Saturday.    November  26 

5:30    p.    m. — Strangers   Social    Club   Orchestra. 
R  :  l ".    p.    m.-    R:'il'ntorial    period. 

6  :30  p.  oi.      Tarvln  Sisters. 

7  :30  p.  m.— Felipe  Delgado.  Spanish  Baritone. 
-  :O0   D.  m. — National  Broadcasting  Company. 
9:00    i>-   m. — N.    B.    C.    program. 

10:00   p.    m. — Packard    program. 
1  1  -nil    p,    iii.      KFI    Midnight    Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday.   Novemher  20 
7:30  to  9:30  p.  m. — Evening  services. 
9:30   to   10:30   p.   m.  —Concert  orchestra. 
Monday,    Novemher   21 

0  :00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30    to    7:30    p.    m. — Dinner   concert. 
7:30    to   10:00  p.  m. — Studio   program. 
10:00    p.     m. — Time    signals. 
10:00   to   12:00  p.   m. — Dance  music. 
Tuesday.    November  22 
6:30    to   7:30    p.    m. — Dinner   concert. 
7  ::i0    to   10:00   p.    m.— Studio   program. 
10:00     p.     m.    -Time    signals. 

10:00    to    12:00    p.    m. — Vic  Meyers*   dance  orchestra. 
Wednesday.    Novemher    23 
6:30    to  7:30    p.    m.   -Dinner  concert. 
7:80    to   10:00  p.   m. — Studio  program. 
10:(Hi    p.    m.      Time    signals. 
10:00  to   12:00  p.  m. — Dance  music. 
Thursday.   Novemher  24 
6:30    to   7:30    p.    m.   -Dinner   concert. 
7:30  to   10:00  p.   m.— Studio   program. 
9:00   i"    10-00   n.   m.— Concert  orchestra. 
10:00    p.    m.      Time    sir'-als. 
10:00  to  12:00  p.  m. — Dance  music. 
Fr-dav,  Novemher  25 
6:30    to  7:30   p.    m.— Dinner  concert. 
7:30    to    S  :00    p.    m.— Studio    program. 
8:00   to  9:00   p.   m.  —  Instrumental    trio. 
9:00    to    10:00    n.   m.— Studio   program. 
10:00   n.   m. — Time   sicn*1'?. 

10:00    to    12:00  p.   m. — Vic  Meyers'   dance  orchestra. 
Saturday.    Novemher    26 

6:00  to  6:30  p.  m. — Sport  news.  News   items. 
6:30    to   7:30   p.    m.— Dinner   concert. 
7:80   to  10:00  n.   m.— Studio  program, 
in  : ri 0  p.  m.— Time  signals. 

10  00  to  12-00  p.  m.— Vic  Meyers  Dance  Orchestra. 
KG  W— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,   November  20 
7:30   to  9:00  p.    m.—  Studio  program. 
9:00   to   10:00  p.   m. — N     B.   C.    program. 
10  on  in  1 1  -00  p  m.  — T.ittle   Symphony   orchestra. 
Monday,    November   21 
r,  -00  to  7  -00  n.  m. — DinnT   concert. 
7:00  to  7:30  p.  m.— Concert  orchestra. 
T  :30  to  8:00  p.  m. — Talk. 
«:00   to   n-oo   p.   m. — N.   B.   C.   program. 
0 -00  to  10 -00  n   m. — Concert. 
in  mid    to    11:00    p.    m. — Dance    music 
Tuesday.    November  22 
fi  :00  to  7  ;00  n.  m. —  Dinner    concert. 
7:10    to    "  :30    p.    m. — Utility   service. 
7:30   to   8:00   p.   m. — Book   review  and   talk. 
8:00  to  8:30  p.  m. — Sealy  Dance  program. 
S:30    to    10:00    p.    m.— N.    B.    C.    program. 
in-no    to    11:00    p.   m.— N.    B.    C.  program 
W«""nesdny.    November    23 
6:00   to  7:00  p.   m.— Concert  orchestra. 
7:00    to   7:30   p.  m. — Concert. 
7:30    to  8:00  p.    m.— Lecture. 
«J  -oo  to  9  -00  n.  m. — Concert. 
9-00   to   10:00   p.   m.— N.   B.   C.   Program. 
10:00  to  12:00  p.  m. — Dance  music. 


Thursday.    November   2-1 

6 -.00  to  7  :00  p.  m. — Dinner  concert. 

7  :00    to    7  :30    p.    m. — Good    Humor  orchestra. 
7:30    to    7:40    p.    m. — Utility    service. 
7:40   to   8:00   p.   m.— Flower  girls. 

8  :00  to  9  :00  p.  m.— Concert. 
9:00    tn    10:00    p.    m.— N.    B.    C.    program. 
10:00  to  10:30  p.  m.— Dance  music. 
Friday.  Novemher  25 
fi  :00  to  7  :00  p.  m.— Dinner  concert. 
7:00  to  7:30  p.  m. — Program. 
7:30    to   8:00    p.    m. — Utility  service  and    talk. 

5  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m—  N.  B.  C.  Program. 
10:00  to   10:30  p.  m. — Concert. 

10:30    to    12:00    p.    m.      K«.«p    Growing    Wiser    Order  o 

Hoot  Owls. 
Saturday,    Novemher  26 

6  :00  to  7  :00  p.  m. --Dinner   concert. 
7:00    to    s:00    p.    m.— Concert. 
8:00   to   11:00  p.   m. — National   Broadcasting   Companj 
11:00  to  12:00  p.  m. — Dance  music. 


On  the  Air 

(Continued  from  Page  14) 

Russian  music  of  more  than  ordi 
nary  distinction  will  be  the  featun 
of  the  Philco  hour,  Saturday,  Novem 
ber  26,  from  9  to  10  p.  m.,  over  thd 
Pacific  Coast  Network. 


Musical  specialties  of  all  kinds,  inl 
eluding  pianologues,  vocal  and  instru 
mental  solos,  orchestral  novelties  anc 
close  harmony,  the  inimitable  Na- 
tional Harmony  Four,  will  be  heart 
during  the  hour  from  10  to  11  p.  m* 
Saturday,  November  26.  The  Satun 
day  night  revue  program  offers  ai 
hour  of  musical  variety  and  is  one  o 
the  most  attractive  programs  pre- 
sented over  the  Pacific  Coast  Networl 
by  the  National  Broadcasting  Com 
pany. 


San  Francisco  Social  Register 

The  1928  San  Francisco  Social  Reft 
ister  which  has  just  made  its  appear 
ance,  furnishes  the  correct  informa 
tion  as  to  names,  addresses,  etc.,  and 
as  ever,  the  yearly  statistics  provid* 
interest  to  everyone.  There  is  j| 
marked  decrease  in  the  number  o 
persons  married,  153  as  compare* 
to  193  last  year.  There  are  75  death. 
recorded  as  compared  to  69  last  yean 
33  of  which  were  women  and  42  o 
men. 

The  Social  Register  contains  thj 
same  complete  tables  of  data  witl| 
reference  to  the  groupings  unde  \ 
heads  of  families,  the  designation  o 
the  juniors,  the  table  of  marriei 
maidens,  indicating  the  present  mar 
ried  name  which  may  be  only  rememl 
bered  under  the  maiden  name,  am 
the  clubs  and  societies,  etc.,  apper 
taining  to  each  person. 

The  series  also  includes  the  locate 
which  contains  in  one  alphabetica 
form  the  names  of  all  those  appearin; 
in  the  various  social  registers  and  . 
glance  at  it  will  reveal  the  city  wher 
the  persons  may  reside  and  the  hea» 
of  the  family  under  which  he  may  b 
grouped  in  the  social  register  of  tha 
city. 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTpft 


17 


Club  Land 

(Continued  from  Page  4) 

lovernor  Sponsored 
xposition  in  Opening 

Hon.  C.  C.  Young,  governor  of  Cali- 
ornia,  made  the  opening  address  at 
he  exposition  on  the  first  night  of  its 
ctivities,    and,    in    an    enthusiastic 

udation  of  its  purposes  pointed  out 
he  worth  of  the  Foreign  Travel  and 
'rade  Exposition  and  the  splendid 
nd  efficient  manner  in  which  it  was 
eing  directed.  His  Honor  also  told 
he  story  of  peace-through-trade  in 
is  stirring  address. 

Mr.  E.  W.  Wilson,  president  of  the 
"•oreign  Trade  Club,  emphasized  the 
ea}  purpose  of  the  magnificent  expo- 
ition  and  emphasized  the  slogan: 
California  Invites  the  World." 

J.  Frederick  Richardson,  vice-direc- 
or  general  in  announcing  each  fea- 
ure  of  the  program,  aroused  consid- 
rable  interest  by  his  opportune  re- 
narks  as  he  pointed  out  each  glory 
if  the  occasion.  His  manner  of  ad- 
Iress  was  decidedly  interesting  with 
lashes  of  humor  interspersing  his 
alks. 

Mrs.  E.  W.  Wilson,  wife  of  the 
resident  of  the  Foreign  Trade  Club, 
vas  the  center  of  commendation  for 
ler  consistent  and  able  participation 
n  notable  Exposition  events. 


Pleasure's  Wand 

(Continued  from  Page  7) 

He's  a  typical  American  youngster 
who  starts  as  a  mailing  room  boy  in 
i  metropolitan  paper,  becomes  a  re- 
porter, and  only  loses  his  practical 
side  when  he  falls  in  love  with  a 
worthless  woman.  On  .second  thought, 
lowever,  this  is  the  most  practical 
thing  about  the  role.  One  does  just 
that  thing  when  one  is  young,  and 
the  girl  is  pretty.  And  Jeanne  Eagels, 
famous  stage  star  of  "Rain."  is  all  of 
■hat. 

This  story  of  the  newspaper  is  em- 
bellished with  a  striking  plot  and  a 
ompelling  romance  between  the  re- 
porter and  the  woman.  Monta  Bell, 
the  author  and  director  of  the  story, 
was  a  Washington.  D.  C,  newspaper 
man.  and  it  is  there  that  the  locale  of 
the  film  is  placed. 

*     *     * 

California 

"The  Gorilla."  a  mysterious  com- 
edy, will  be  at  the  California  theater 
for  a  limited  engagement,  starting 
Friday. 

This  spooky  stage  play  is  one  that 
is  better  in  the  movies.  Illusions  are 
complete. 

When  the  giant  gorilla  appears  on 
the  screen  the  laughs  leave  for  scares. 
Then  in  come  Mulligan  and  Garrity. 
They  hear.  see.  and  know — nothing. 

Gino  Severi  conducts  the  orchestra. 


The  Florentine  Choir 

The  Florentine  Italian  Choir,  which 
comes  to  San  Francisco  direct  from 
Florence,  the  capital  of  art,  will  give 
two  concerts  at  the  Civic  Auditorium 
Friday  night,  November  25  and  Sun- 
day afternoon,  November  27,  under 
the  local  management  of  Frank  W. 
Healy,  the  well  known  and  successful 
concert  manager. 

The  Florentine  Choir  is  comprised 
of  fifty  magnificent  singers — men  and 
women — and  is  under  the  musical  di- 
rection of  the  famous  Sandro  Ben- 
elli,  generally  conceded  to  be  one  of 
the  greatest  choral  conductors  of  the 
world. 

The  Florentine  C}ioir  began  its 
American  tour  on  Tuesday  night,  Oc- 
tober 11  at  Carnegie  Hall,  New  York 
City.  The  critics  were  a  unit  in  pro- 
claiming its  greatness.  Following  is 
the  lengthy  review  in  the  New  York 
Sun  by  W.  J.  Henderson,  dean  of 
American  critics: 

"The  members  of  the  organization 
appeared  clad  in  costumes  creating 
illusion  of  the  glories  of  the  days  of 
Lorenzo  the  Magnificent.  The  pro- 
gram, which  was  varied  and  interest- 
ing, exhibited  the  polyphonic  art  of 
Italy  as  glorified  by  the  masters  of 
its  Golden  Age." 

Leonard  Liebling  of  the  New  York 
American  found  in  the  choir  "voices 
of  refined  quality,  which  blended 
beautifully."  Pitts  Sanborn  of  the 
New  York  Telegram  remarked:  "The 
audience  applauded  the  singers  en- 
thusiastically." 

The  entire  tour  of  the  Florentine 
Choir  is  only  made  possible  by  the 
guarantees  of  the  following  music 
loving  Calif ornians :  Wallace  Alexan- 
der. Helen  Irwin  Crocker,  Wm.  H. 
Crocker.  A.  B.  C.  Dohrman,  Milton  H. 
Esberg.  Herbert  Fleishhacker,  Mor- 
timer Fleishhacker,  Vincent  W.  Halli- 
nan.  Archbishop  E.  J.  Hanna,  Frank 
W.  Healy,  Lvn  Healy,  Wm.  H.  Leahy. 
Sherman.  Clay  &  Co.,  E.  J.  Tobin, 
George  Tourny,  Andrew  P.  Welch,  all 
of  San  Francisco:  L.  E.  Behymer, 
John  G.  Bullock,  Bishop  John  J.  Cant- 
well.  James  B.  Duffy,  J.  J.  Hagarty, 
George  Howard.  J.  Wiseman  Mac- 
Donald,  Andrew  P.  Mullen.  Joseph 
Scott,  all  of  Los  Angeles;  and  Frank 
B.  Miller  of  Riverside.  Tickets  for  the 
concert  of  the  Florentine  Choir  are  on 
sale  now  at  the  box  office  of  Sherman. 
Clay     &     Co.,     Sutter     and     Kearny 

streets. 

*     *      * 

Children's  Symphony 

Anna  Cora  Winchell.  an  authority 
on  music  and  drama,  has  outlined  an 
interesting  and  attractive  program 
which  is  to  be  presented  by  the  Young 
People's  Symphony  in  the  second  sea- 
son of  their  concert  s. 

(Continued  on  Page  18) 


—   NOW   IN   OUR   30TH   YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary  Street 

Phone  Kearny  2866 

San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco, 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special    Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swim  mint;    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 


T.    H.   CORCORAN,    Agua    Caliente, 
Sonoma  Co.,  Calif.,  or  see  Pectc-Judah 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    Everything 
Rates   Exceptionally    Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A    Hotel    With    An   Atmosphere 

Andrew  Johnston.   Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

333  TEHAMA    STREET 
San  Francisrn 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  19,  1927 


Bookkeeper,  Typist,  desires  either 
temporary  or  permanent  position. 
Accustomed  to  meeting  public.  Refer- 
ences if  desired. 

Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


VPcfe 


RWIL ELDERS 

239  Post  Sheer.  San  Francisco 


DLllVtO     ■•'» 


N      W     CORNER 


PHOTOGRAPHS 
Qliue Foreve 


rever 


Pleasure's  Wand 

(Continued   from   Page    17) 

Fifty-nine  founders  have  been  en- 
rolled toward  the  quota  of  100  re- 
quired and  the  series  of  five  concerts, 
conducted  by  Wheeler  Beckett,  will 
be  held  at  the  Curran  theater,  begin- 
ning January  13,  1928,  from  4  to  5 
o'clock.  The  succeeding  dates  will  be 
January  27.  February  10,  February 
24,  March  23  on  Friday  afternoons. 

The  executive  committee  has  sub- 
scribed to  a  guest  box  for  the  season, 
in  which  some  distinguished  musician 
will  be  a  guest  at  each  of  the  five 
concerts.  The  general  committee, 
which  attends  to  the  field  work  of  the 
organization,  is  composed  of 

MESDAMES 

Paul  C.  Butte  Alfred   Hurtgen 

Philip  Bush  Carlo  Sutro  Morbio 

J.  E.  Birmingham  Henry  Marcus 

Baylies  Clarke  Horatio  B.  Stoll 

E.  W.  Currier  Thomas  Stoddard 

Marshal  Dill  F.  B.  Wilson 

*  *      * 

Mansfeldt  Recital 

Think  of  600  music  lovers  sitting 
in  tense  admiration  of  piano  players 
and  their  classical  work  and  you  can 
picture  what  transpired  at  the  Fair- 
mont Hotel  last  Monday  night,  when 
the  sixtieth  concert  recital  of  the 
Mansfeldt  Club  took  place. 

Personally  I  know  of  no  other 
groups  of  musicians  attracting  such 
ardent  music  lovers.  The  Mansfeldts 
have  always  held  high  the  standard 
of  music  among  the  young  people  of 
this  commonwealth.  They  encourage, 
they  sanction,  they  present  only  the 
best  in  music  and  they  succeed  in 
drawing  the  largest  audiences,  listen- 
ing, respectful,  admiring  audiences. 

Mr.  and  Mrs.  Hugo  Mansfeldt  are 
really  wonderful. 

To  them  should  go  the  glory  as- 
cribed to  makers  of  better  men  and 
women,  for  that  is  what  they  are  do- 
ing in  addition  to  providing  us  feasts 
of  music.  *     *     * 

Brilliant  Concert 

Mrs.  Hugo  Mansfeldt  and  Carlton 
Peters,  guest  artist,  played  the  two- 
piano  number,  "Mephisto  Waltz  No. 
2,"  Franz  Liszt,  as  one  of  the  out- 
standing musical  attractions  of  the 
brilliant  concert. 

The  Ernst  Toch  Concerto,  Op.  38 
(Ultra  Modern)  was  played  by  that 
young  artist,  Miss  Helen  Schneider, 
with  Miss  Marjorie  Elworthy  Young, 
playing  the  orchestral  accompani- 
ment. This  was  the  first  time  the 
Toch  number  has  been  played  in 
America.  Personally,  I  was  simply 
entranced  under  its  magnetic  spell. 

Miss  Alma  Helen  Rother,  Miss 
Louise  Leggart,  Mrs.  Bessie  Fuller 
Turner,  Miss  Frances  Marshall,  were 
piano  soloists  on  a  program  which 
reflects  high  credit  to  all  concerned. 


CERTIFICATE  OF  COPARTNERSHIP 


KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we,  the  undersigned,  Frances  C  Gregory  and  Mary 
MeiBinger,  do  hereby  certify :  That  we  are  copartners 
transacting  business  under  the  firm  name  and  style 
of  TUNNEL  BOOK  SHOP  AND  CIRCULATING 
LIBRARY  :  that  the  principal  place  of  business  of 
said  copartnership  is  situated  at  415  Stockton  Street, 
in  the  City  and  County  of  San  Francisco,  State  of 
California,  and  that  the  names  in  full  of  all  the 
members  of  said  copartnership  and  their  respective 
places  of  residence  are  as  follows: 

Frances  C.  Gregory.  880  Sausalito  Boulevard.  Sau- 
salito,   California. 

Mary  Meisinger.  910  Green  Street,  San  Francisco, 
California. 

IN  WITNESS  WHEREOF,  we  have  hereunto  set 
our  hands  and  seals  this  28th  day  of  October.  1927. 

FRANCES  C.   GREGORY 
MARY  MEISINGER 
State  of  California, 
City  and  County  of  San  Francisco,  ss. 

On  this  28th  day  of  October.  1927.  before  me.  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco,  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared Frances  C.  Gregory  and  Mary  Meisinger, 
known  to  me  to  be  the  persons  whose  names  are  sub- 
scribed to  the  within  instrument  and  they  acknowl- 
edged to  me  that  they  executed  the  same. 

IN    WITNESS   WHEREOF.  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal  the  day  and  year  in 
this   certificate   last  above   written. 
(SEAL)  FLORA    HALL. 

Notary  Public  in  and  for  the  City  and  County 
of  San  Francisco,  State  of  California. 


SPECIAL  STREET  CAR 

SERVICE  FOR  BIG 

GAME 

Big  Game  patrons  need  not 
worry  about  street  car  service 
to  3rd  and  Townsend  Streets 
Depot. 

On  November  19th  special 
No.  41  cars  will  leave  2nd  and 
Market  Streets  every  5  min- 
utes from  10:45  a.  m.  to  1:15 
p.  m.  arriving  at  the  S.  P.  De- 
pot in  10  minutes. 

The  special  cars  are  so 
scheduled  that  each  one  makes 
direct  connections  with  a  foot- 
ball train. 

Transfers  will  be  accepted 
from  inbound  and  outbound 
cars  on  both  Market  and  Mis- 
sion Streets. 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield   3852 


561   Market  St. 


November  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


iolden  Gate 

The  Golden  Gate  Theater  will  have 
quintet  of  star  acts  beginning  Sat- 
irday.  Vanessi,  the  daring  dancer, 
nd  a  lovely  dark-eyed  creature,  is 
ine  of  the  headliners,  assisted  by  the 
Jamble  Boys  and  Sonny  Hines.  The 
tar  of  the  act  will  be  seen  in  her  pea- 
ock  dance,  among  other  things. 

Winona  Winter,  musical  comedy 
tar,  brings  "Broadway-O-Grams,"  in 
fhich  she  will  show  her  powers  as  a 
entriloquist  and  mimic.  Flo  Irwin, 
tar  of  many  seasons,  and  greatly 
Dved  here,  comes  in  George  Ade's 
ttle  playlet,  "Mrs.  Peckham's  Car- 
use." 

The  Harrington  Sisters,  Helen  and 
Vgnes,  are  charming  harmonists  in 
heir  "Garden  of  Song,"  and  the  three 
reehands,  acrobatic  marvels,  will  be 
een  in  "Perching  the  Perch." 

On  the  screen  "The  Wise  Wife"  will 
>e  the  attraction.  In  the  cast  are 
hyllis  Haver,  Tom  Moore  and  Jac- 
ueline  Logan. 

'heater  Arts  Clubs 

The  third  monthly  production  of 
he  fourth  season  of  the  Theatre  Arts 
lub,  Inc.,  will  be  presented  in  the 
layhouse  of  the  Women's  City  Club 
t  465  Post  street  on  the  evening  of 
uesday,  November  29. 

Four  one-act  plays  will  be  staged, 
s  follows: 

rince  Gabby Jane  Murfin 

iasualties  Martin  Flavin 

^.s  I  Remember  You Sada  Cowan 

Vhen  Did  They  Meet  Again 
Harold  Brighouse 

The  Theatre  Arts  Club,  Inc.,  spe- 
:ializes  in  the  production  of  one-act 
days  from  the  pens  of  American  and 
continental  authors.  This  form  of 
heatrical  presentation  is  somewhat 
)f  a  novelty  here  in  America ,  but  has 
ong  been  a  favorite  with  the  audi- 
ences of  Europe.  The  members  of 
this  producing  group  are  all  non-pro- 
fessional devotees  of  the  drama  work- 
ing under  the  direction  of  Talma- 
Zetta  Wilbur,  who  has  been  produc- 
tion director  of  the  organization 
since  its  inception. 


Where's  Your  Lid? — Have  you  en 
old  Hat  But  a  good  one  to  good  to 
throw  away  a  lien  Fait,  that  needa 
Renovating  and  Blocking,  a  Hat  that 
Requirir  Brushing  up  or  a  Firest, 
Grad,  Panama.  That  you  would  like 
Bleaches  if  you  could  find  an  expeart 
to  do  the  work  Right 

Let  us  show  you  what  Hattera  can 
do  I  make  Hats  and  I  Respet  them 
we  can  Promise  you  superior. — From 
a  Waco  business  handbill. 


Society 

(Continued  from  Page  5) 

Brilliant  Ball 
At  the  Clift 

An  elaborate  ball  was  given  at  the 
Clift  hotel,  climaxing  Armistice  Day, 
with  several  society  buds  and  young 
married  women  of  the  Gambols  act- 
ing as  hostesses. 

Miss  Marion  McAllister  gave  a  din- 
ner party  at  her  home  and  then  en- 
tertained them  at  the  Clift  ball.  Miss 
Helen  Harrison  had  a  number  of  per- 
sonal friends,  both  for  her  own  din- 
ner party  and  then  later  at  the  Clift 
hotel  for  the  dance  of  the  Gambols, 
in  the  roof  lounge  of  the  hotel. 

Composing  the  Gambol's  personnel 
are  members  of  the  debutante  and 
younger  married  set,  and  the  club's 
dances  are  ranked  among  the  most 
enjoyable  of  the  season.  Patronesses 
for  this  season  are: 

MESDAMES 

Robert  Bentley  John  H.  Philip 

James  Ballentine  James  W.  Reid 

Gerald  Campbell  Rennie  P.  Schwerin 

Horace  Clifton  William  T.  Sesnon 

Frank  P.  Deering  James  K.  Steele 

William  B.  Hamilton  Austin  W.  Sperry 

William  F.  Klink  Gaillard  Stoney 

G.  B.  Landenberger  E.  Swift  Train 

Hall  McAllister  Thomas  Washing- 
Charles  C.  Nichols  ton 

The  executive  committee,  working 
with  Mrs.  Gunn,  includes: 

MESDAMES 
Leon  Guggenhime  William  A.  Babcock 

Thomas  G.  Haywood      Wheeler    Beckett 
Peyton  W.  Metcalf  Antoinette  Burk 

Albert  Schwabacher  Miss  Olga  Meyer 


Playing  Safe — Jeweler — "If  I  were 
you,  I  would  not  have  'George,  to  his 
dearest  Alice'  engraved.  If  Alice 
changes  her  mind,  you  can't  use  the 
ring  again." 

Young  Man  —  "What  would  you 
suggest  ?" 

"I  would  suggest  the  words  'George 
to  his  first  and  only  love."  " — Montreal 
Daily  Star. 


Gooseflesh  Barred — An  old  South- 
ern planter  was  discussing  the  here- 
after with  one  of  the  colored  servants. 
"Sam,"  he  said,  "if  you  die  first,  I 
want  you  to  come  back  and  tell  me 
what  it's  like  over  there.  If  I  die 
first.  I'll  come  back  and  tell  you  what 
it's  like." 

"Dat  suits  me.  Massa,"  replied  the 
old  negro,  "but  if  you  dies  first.  Ah 
wants  you  to  promise  me  dat  you'll 
come  back  in  de  daytime." — Christian 
Leader. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
"ROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly   with  Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a  Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San  Francisco,  Calif. 

Call   and   Deliver   in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


T  ^PE WRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  619 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and   Works:    1625  Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury  Bldg.) 

Phone   Prospect   9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

NeruStdljarlw 

lb  better  serve  our  many  friends  and 
patrons  over  ,4oo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  Lead  in  J  Hotels 

ACCOMMODATING  IOOO  GUESTS 

Laree  rooms  with  unusually  rufn 
Ceilinjs  and  food  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  cxirrdort- 

Alfred  S.  Amer  &  Co.  ua 

NEW  ORLEANS.  LA. 
Send  for  descnpuve  folder    Ticket  offices  of 
Illustrated  Maim  Gras 


Profram  for  the  asking 


all  Tansportatwn 
Lines  in  Lcccy 


Sbf  Roogeirlt 

mOENIX.  4RI70NA 

*HJh£K  Ulnttr MixrGcmes' 

OPENING  OCTOBER  1915 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


RAILWAY 

adommant  transporta- 
tion sfsTem  surtounding 
its  patrons  with  the  new- 
est Achievements  —in 
7  ail  wad  travel  service      / 

Meal  Service 
///Dining  caxsor 

Station  DvungRpoms      < 

GiandChnjm  Ar 

NATIONAL  EARK 

cltmwditg^  all  earthty  scena      /J 
Fullmansto  theveiy  brinK      i^L 

Tfa  Indian  detour  Or 

/*  new  motor  link  in  the 
tmns-  continental  journey" 

-  are  exclusive  a 

Santa  Fe  scettic 

and  service  features :: 


601   MARKET  ST. 


Telephone  Sutter  7600 

SAN  FRANCISCO 


OAKLAND 
434   13th   Street 


BERKELEY 
2134  University  Ave. 


SACRAMENTO 
1006  K  Street 


FERRY  DEPOT 


SANTA  ROSA 
516  4th  Street 


SAN   JOSE 
15  East  Santa  Clara  Street 


STOCKTON 
6,  7,  8  Hotel  Stockton  Annex 


Novem'per  19,  1927 

Air  Lines 

(Continued   from    Page    10) 

fellows,  are  glad  to  know  who  their- 
passengers  are,  and  will  gladly  an- 
swer questions. 

What  should  one  take  along  on  an 
air  journey?  Perhaps  something  to 
read,  depending  on  how  many  times 
you  have  been  over  the  route.  If  it's 
your  first  trip — nothing  to  read.  A 
good  field  glass  adds  much  to  the 
pleasure  of  a  flight.  Ordinary  cam- 
eras will  not  take  pictures  from  the 
air  very  well.  The  wind  is  likely  to 
tear  the  bellows  out  when  the  ma- 
chine is  opened.  Those  who  are  sub- 
ject to  sea  sickness  may  also  get  air 
sick.  A  good  sea  sick  remedy,  sold  at 
drug  stores,  will  also  prevent  air 
sickness  and  save  discomfort. 


Island  Universes 

(Other  Worlds) 

The  third  illustrated  popular  lec- 
ture of  the  present  series  under  the 
auspices  of  the  Astronomical  Society 
of  the  Pacific,  will  be  given  next  Mon- 
day evening  in  the  auditorium  of  the 
Pacific  Gas  and  Electric  Company, 
245  Market  street,  San  Francisco,  by 
Dr.  William  F.  Meyer,  associate  pro- 
fessor of  astronomy  in  the  University 
of  California. 

His  subject  will  be  "Island  Univer- 
ses," which  appear  as  small,  faint,  ■ 
cloudy  patches  in  the  night  sky,  and 
are  now  believed  to  be  separate  uni- 
verses enormously  distant  from  the 
great  body  of  stars  that  we  can  see 
and  which,  with  the  Milky  Way,  con- 
stitute our  own  universe.  The  lecture 
will  be  free  to  the  public. 


At  the  Elder  Gallery 

The  following  members  of  the  Va- 
cation Reading  Club  have  been 
awarded  prizes  in  the  contest  for  the 
best  reports  on  books  read  during  the 
summer: 

First  prize,  Helen  Harding;  prize 
for  over  12  years  of  age,  David  Mc- 
Daniel;  prize  for  9  years  to  12  years, 
Piroska  Pinter ;  prize  for  under  9 
years  of  age,  Beverly  Gregory. 

In  the  short  story  contest,  prizes 
were  awarded  to  Helen  Harding  and 
June  Dimmitt. 

The  Vacation  Reading  Club,  or- 
ganized by  the  Boys'  and  Girls'  Book 
Room  of  Paul  Elder's,  has  now  com- 
pleted its  sixth  year.  It  is  now  or- 
ganized for  a  year-round  program. 
Officers  have  been  elected  from  its 
membership  as  follows:  President, 
Alfred  Shepherd;  vice-president,  Vir- 
ginia Friedman ;  historian,  Marshall 
Dill ;  secretary,  Betty  Van  Allen. 

Membership  is  open  to  all  boys  and 
girls  interested  in  reading  good 
books. 


_ 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


We  now  deliver  to  any  part  of  the  city — including  Sundays  and  Holidays. 
No  extra  charge. 


^  ■ 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriemtat  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.   35c.  50c,  75c   $1.00,  SI. 50   a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing;  from  6  p.  in.  to  1   a.  m. 


Ucwzu  Ij^cuuJLll  bfiop^ 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


THIRD     STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11  a.  m.   to   2  p.  m.    (a  la  carte).     Private  Dining  Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrcll  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Graystone   8100 


Weekdays,   Luncheon  $  .75 

(11:30   to    2    p.  m.) 
Dinner,  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in  the  Finest 

Cafe    in    America 


Our  Main   Dining    Room    Is    Open    Again    on    Sundays 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San  Francisco.   Calif.  Los  Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


NOAH'S 
ARK 

93   Third   Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.m.  to  2:00  p.m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  S  :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


$50,000  Prize  Contest 

Our  illustrated  Booklet  is  highly  interesting. 
Phone  or  write  for  it. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   148 


San  Francisco 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    <:00    A.M.    TO    11:00    I\  M. 
Unsurpassed    Cuisine 

B^^yv  ,  JjW 

It-Mile    House 

CARL    LEON'HARDT 

Formerly  of  Golden   Gate  Park  Casino 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian  Dyeing  and  Cleaning 


583    Post  Street 
In  Virginia  Hotel 


San    Franri«c«t 
Phone  Franklin   2S10 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to    | 

M 

r^/n  / \   ■ 

k 

2 :30  and  Tea  from  3  to  5 

|I|i\  YJ» 

4l 

Exclusive  use   of  room   for  club  dinners    | 

3S 

38** 

*84  Sutter  St.             Douglas  7118 

A.  &  E.  DAINI. 

Props.                                                           A.  J.  JACOPI.  Mir. 

Boston  Bedding  &  Upholstering  Co. 

^e#3 

£3fc*£$S^=S5)          Mattresses  Made  Over 

«g^3f^P?^«l2 

rt~5^3>^rf&i£^^^                 Reupholstering  and 
Z^^Sg&P^                                      Remodeling 

IcUrl 

'""^        1957-S1    POLK  STREET                            FRANCISCO 
Telephone    Graj.tone   75» 

MOTORISTS! 
Carquinez  &  Antioch.  bridges 

increase  your  enjoyment  because  they 
place  the  famous  beauty  spots  of 
Northern  and  Central  California  al- 
most in  your  back  -  yard. 


Over  the  CARQUI- 
NEZ Bridge  to  Lake 
County,the  "Switzer- 
land of  America";  to 
Jack  London's  be- 
loved Valley  of  the 
Moon;  to  Steven- 
son's wonderful  Sil- 
varado  country  and 
the  Redwood  Empire 
beyond — 

Reached  via 

San  Pablo  Avenue, 

OAKLAND 


Over  the  ANTIOCH 
Bridge  to  the  superb- 
ly beautiful  Sacra- 
mento River  country 
—  the  "Netherlands 
of  America"  —  the 
famous  land  of  Sut- 
ter's gold  and  the 
State  capital.  Fine 
paved  highway  all 
the  way — 

Reached  via 

Tunnel  Road, 

OAKLAND 


Bridges  Open  All  Day  and  All  Night  —  No  Time  Tables 
No  Delays 


<G 


c%mbassador- 

Los    An.g'eles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  ye&t  at 

this  world-famous  hotel. 

CAM,  VAN  VECHTEN 

Famous  Autkor.  writing  in  VANITY   FAIR    says: 

"The  Ambassador  is,  I  \houia  think,  one  of  the  very  belt  boitu 
m  the.  world-    The  service  it  superlative,  the  food  divine, 
the  courtesy  of  management  ana  employees  unfailing.'' 

In  the  wide  range  ot  its  attractions,  the 
Ambassador  likewise  excels  Superb. 
27-ncre  park,  with  miniature  golt  course 
and  open-air  plunge.  Riding,  hunting 
and  all  iports,  including  privileges  of 
Rant  ho  Coif  Club  Motion  picture 
theater  and  25  amart  shops  within  the 
hotel  Dancing  nightly  to  the  music  ol 
the  famous  Cocoanut  Crove  orchestra. 


•TOs 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double 


WRITE  for  OwPi  Book!< 

Ctlif  Riorii  and  Inloi 

BEN  L-  FRANK    ^tanner 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
crlad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

-The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  November  26th ;  SS  VENEZUELA.  December  17.  From  New 
York:   SS  VENEZUELA,  November  12th;   SS  COLOMBIA.   December  31st. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket    agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FKANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  November  26,  1927 


LOS  ANGELES 


C.  A.  MALM  &  CO. 

Leading  Luggage  Makers 
586  MARKET  ST.  [op?.second|  SAN  FRANCISCO 


;:     -    ,'.     | 


jhe 

enator 


Hotel  Senator  as  viewed  from  beautiful  State  Capitol  Park 
SACRAMENTO,  CALIFORNIA 


SACRAMENTO'S 
Picturesque   Hotel 

"\"T  /"HEN  touring  Northern  California, 
V  ▼  en  route  to  Tahoe,  Crater  Lake  or 
Pacific  Northwestern  Resorts,  your  trip  will 
be  more  enjoyable  if  you  stop  at  the  HOTEL 
SENATOR.  Although  in  the  center  of  the 
business,  theatrical  and  shopping  district,  the 
Senator  has  a  setting  of  un-equaled  beauty — 
overlooking  Capitol  Park  with  its  more  than 
thirty-three  acres  of  lawn  and  garden. 

This  metropolitan  hotel  is  distinguished  for 
its  luxurious  appointments  and  excellent 
cuisine.  Guest  rooms  are  all  cool,  airy  outside 
rooms  with  bath.  Lunching  or  dining  out-of- 
doors  on  the  Loggia  is  a  delightful  feature. 
Courtesy  cards  to  fine  golf  courses.  Complete 
travel  information.  Superb  service 
at  moderate  rates. 

CHARLES  R.  FRASER,  Manager 


FFvEE 

Orders  of  — 

ia,-25,-50,~100 

OR    MOfKE     CARDS 


^lfhe  very  best  values 

YOU     can      buy 
Real  Beautiful  Cards 


THE  PROCESS  ENGRAVING  CO. 

636  Market  St.  :  San  Francisco,  Cat. :  Opp.  Palace  Hotel 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1884  to  1925. 
Ts  now  printed  and  published  weekly  'iy  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.      London   Office:    Street  &   Co.,  30  Cornhill,   E.    C,    London,    England.      Subscription    Rates    {including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  NOVEMBER  26,  1927 


No.  48 


Travel  Tid-Bits 

By  Ernest  F.  Rixon 


EGYPT 

How  many  long  to  see  Egypt — the  mystical  eternal 
Egypt,  about  which  Herodotus  as  long  ago  as  2500  years, 
said  that  "no  country  in  the  world  contains  so  many  won- 
ders, so  many  things  which  cannot  be  described  but 
which  must  be  seen."  Thousands  of  tourists  from  all  cor- 
ners of  the  earth  meet  here  during  the  winter  months  to 
enjoy  the  dry  mild  air  and  the  radiant  sunshine,  moon-lit 
evenings  out  near  the  Pyramids  and  boat  trips  on  the 
Nile. 

They  stroll  in  Cairo's  bazaars,  where  in  the  confusion  of 
different  types  and  the  multi-colored  mixture  of  wares 
for  sale,  one  finds  an  insight  into  Oriental  life,  bringing 
to  mind  the  tales  of  the  Arabian  Nights.  The  traveler's 
most  exacting  requirements  regarding  comfort  and  enter- 
tainment are  satisfied,  whether  he  mixes  with  the  cosmo- 
politan throng  in  the  big  hotels  de  luxe,  listens  to  French 
and  Italian  opera,  or  studies  the  primitive  forms  of 
amusement  in  the  dusky  quarters  of  the  natives.  The 
sport  enthusiast  has  excellent  tennis  courts  and  golf  links 
at  his  disposal  and  at  the  frequent  horse  and  camel  races 
he  finds  sensation,  variety  and  an  interesting  public. 
Every  taste  is  satisfied;  no  one  is  disappointed,  but  all 
who  visit  Egypt  are  alike  enthusiastic. 

But  that  which  holds  the  interest  of  the  visitor  more 
than  all  this  is  the  old  Egypt  whose  marvelous  culture 
has  maintained  until  our  time,  numerous  mementos  un- 
surpassed of  their  kind.  Tombs,  monuments,  paintings, 
furniture,  household  implements  and  fragments  from 
literature,  all  bear  witness  to  a  stage  of  civilization  which 
rivals  our  own. 

The  chief  foundation  on  which  this  old  Egyptian  civili- 
zation was  based  was  the  Nile.  The  Nile  is  the  life  artery 
in  a  country  which,  without  it.  would  have  been  a  desert. 
It  is  the  primary  condition  of  life  for  Egypt's  fifteen  mil- 
lion people.  Cities  and  picturesque  little  villages  lie  right 
near  its  banks  and  the  cultivated  soil  skirts  the  river  like 
a  green  ribbon,  sometimes  for  miles  wide,  sometimes  only 
a  narrow  strip.  Here  the  industrious  fellah  plows  his 
field  with  the  same  simple  kind  of  wood  plow  which  his 
ancestors  used  4000  years  ago;  here  be  draws  the  water 
from  the  Holy  Nile  with  the  aid  of  the  same  kind  of 
squeaking  water  wheel  or  pours  it  in  the  same  primitive 
manner  into  the  ditches  with  a  bucket. 


At  the  northwest  corner  of  the  Nile's  delta  lies  Alex- 
andria, which  was  for  a  long  time  the  Ptolemies'  capital. 
At  present  the  town  has  about  400,000  inhabitants  and  is 
an  important  seaport,  quite  modernly  planned.  Of  the  old 
Alexandria,  only  a  few  water  conduits  and  cisterns  as 
well  as  some  very  extensive  catacombs,  presumably  orig- 
inating from  the  third  century,  remain. 

A  good  three  hours'  railway  journey  from  Alexandria, 
at  the  southern  end  of  the  fertile  delta  of  the  Nile,  lies 
the  great  city  of  Cairo,  Africa's  largest  town.  Nowhere 
in  Egypt  are  signs  of  the  modern  West  so  conspicuous  as 
in  Cairo,  and  yet  it  is  just  this  mixture  of  old  and  new, 
of  Mohammedanism  and  Christianity,  of  the  luxury  and 
gaiety  of  the  Occident  and  the  contemplation  and  mysti- 
cism of  the  Orient,  which  gives  to  the  town  its  particular 
charm. 

In  the  medieval  Cairo  of  the  Caliphs  are  to  be  found 
narrow  lanes  and  alleys,  bazaars,  coffee  houses,  and  small 
insignificant  mosques — in  the  new  Khedivial  Cairo,  on 
the  other  hand,  palatial  hotels  and  buildings,  broad  tree- 
planted  avenues  with  magnificent  private  villas,  numer- 
ous parks  with  palm  plantations,  theaters  and  amusement 
localities  and  shops  which  can  often  compare  well  with 
the  best  in  London  and  Paris. 

Amongst  Cairo's  many  sights  should  be  mentioned  only 
some  of  the  most  noted,  viz:  the  Museum  of  Egyptian 
Antiquities  in  a  magnificent  palace  at  the  Kasr-el-Nil 
bridge,  with  its  innumerable  treasures  of  antiques  from 
Egypt,  which  in  recent  days  have  been  enriched  by  the 
priceless  collections  from  Tut-enkh-Amun's  tomb;  the 
Citadel,  the  Cairene  Acropolis  which  was  erected  by  Sala- 
din  and  contains  besides  fortifications,  a  palace;  a  couple 
of  mosques,  a  prison,  and  an  arsenal;  Old  Cairo  with 
Egypt's  holiest  mosque,  the  Amru  Mosque,  and  several 
fine  old  Coptic  and  Greek  churches:  Roda  Island  with  the 
famous  Nilometer,  and  the  site  where,  according  to  an 
Arabic  tradition,  Pharoah's  daughter  found  Moses:  the 
many  mosques,  among  which  should  be  specially  men- 
tioned, El-Azhar  (which  is  at  the  same  time  the  world's 
largest  Moslem  university).  Sultan  Hassan,  the  great 
show-mosque  of  Cairo.  Mohamed  Ali,  etc. 

The  near  surroundings  offer  a  rich  field  for  excursions 
of  all  kinds  by  boat  on  the  Nile,  by  automobile,  by  train, 
or  perhaps  in  the  very  best  way.  by  riding  a  camel  or 
mule. 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


The  Street  Railway  Report 

Clever  Dr.  Wilcox  has  issued  his  little  report  on  the 
street  railway  question.  His  admirers  are  falling  over 
each  other  in  joy  at  the  production;  the  "Examiner"  is 
almost  greasy  with  delight.  And  yet  there  is  nothing  in 
the  report  which  was  not  anticipated  long  ago.  When  a 
fanatic  delivers  himself  of  opinions  it  is  always  in  terms 
of  his  creed  or  phantasy.  The  Wilcox  report  is  not  other- 
wise. The  man  is  a  well  known  and  widely  advertised 
exponent  of  municipal  ownership  of  street  railways.  He 
is  also  a  thoroughly  sincere  and  unmitigated  believer  in 
the  efficacy  of  municipal  ownership,  under  all  conditions. 
He  cannot  conceive  of  any  conditions  under  which  muni- 
cipal ownership  is  not  the  supreme  and  final  goal. 

Such  being  the  case,  the  report  could  not  be  other  than 
it  is.  It  is  a  brief  for  the  practical  seizure  of  the  street 
railways  on  terms  which  appear  to  the  writer  to  be 
proper.  It  must  be  remembered  that  the  judge  who  fixes 
the  terms  of  purchase  is,  at  the  same  time,  the  attorney 
for  one  of  the  litigants.  Under  such  circumstances,  it  is 
not  generally  held  that  a  really  ethical  judgment  is  en- 
tirely possible.  Neither  is  it  intended  in  this  case.  Ethics 
and  a  sense  of  fair  dealing  appear  to  be  the  very  last 
objects  aimed  at  by  Dr.  Wilcox. 

And  why  should  he  be  fair?  His  brief  is  intended  to  let 
the  supervisors  know  that  there  is  every  opportunity  for 
them  to  insist  upon  their  pound  of  flesh,  and  that,  once 
the  charters  of  the  street  railways  have  expired,  there 
is  no  reason  why  there  should  be  any  consideration 
shown.  It  is  bolshevism  on  a  small  scale  with  the  dictator- 
ship of  the  board  of  supervisors  thrown  in.  We  have  a 
notion  that  the  people  will  not  be  satisfied  with  any  Such 
treatment  of  so  important  a  matter. 


The  People  and  Prohibition 

Prohibition  is  on  trial  at  last.  The  tide  has  turned  and 
the  corruption  incidental  to  the  enforcement  of  the  crazy 
restrictions  on  personal  liberty  necessarily  implied  in  the 
whole  prohibition  amendment  and  its  supporting  legisla- 
tion is  producing  a  veritable  storm  of  indignation 
throughout  the  community  from  all  parts  of  the  country. 

Senator  Borah,  who  is  an  out-and-outer,  if  nothing  else, 
favors  a  sweeping  and  determined  effort  to  stamp  out 
the  vast  illegal  business  which  the  attempt  to  enforce 
prohibition  has  brought  into  being.  Ruthless  enforcement 
is  the  idea  of  this  statesman,  a  determined  attempt  to 
make  people  toe  the  mark  and  to  compel  the  people  of 
these  United  States  to  yield,  under  compulsion,  to  an 
odious  and  despicable  dictatorship.  Senator  Borah  dreams 
fanatical  dreams.  It  is  an  impossibility  to  enforce  prohi- 
bition. With  the  expenditure  of  vast  sums,  the  corrup- 
tion of  vast  bodies  of  public  service,  the  use  of  physical 
force  on  a  gigantic  scale  and  the  maintenance  of  a  spy 
system,  by  the  side  of  which  the  Cheka  would  be  in- 
significant, it  might  be  possible  to  drive  drinking  under- 
ground, but  no  more  than  that.  New  ways  of  circumvent- 
ing the  law  would  be  invented  and  the  whole  thing  would 
have  to  be  done  again.  Senator  Borah  may  be  a  hero,  but 
he  is  not  wise. 

There  is  talk  of  a  national  referendum  on  the  subject. 
We  have  no  machinery  for  taking  a  national  referendum 


and  if  we  had  the  result  would  not  indicate  the  opinion 
of  the  people.  Bootleggers  would  join  hands  with  sectar- 
ians to  maintain  a  condition  which  is  so  profitable  to 
themselves. 

Politicians  are  by  the  very  nature  of  their  trade,  cow- 
ardly and  dictatorial.  The  people  must  find  their  own 
way  out;  and  they  will. 


A  Kindly  Undertaking 

Now  and  again  they  do  hit  things  very  well  on  the 
East  Bay  side.  Oakland  at  times  really  has  an  idea,  a  fact 
which  is  disconcerting  to  us  of  the  older  and  more  import- 
ant part  of  the  galaxy  of  bay  cities.  We  should  not  be  j 
too  much  upset  by  this  unexpected  advent  of  imagination 
among  our  bedroom  population,  for  one  may  learn,  even 
from  the  dreams  of  commuters.  A  few  years  ago  Oakland 
had  a  Christmas  pageant  which  was  quite  the  most  de- 
lightful thing  of  its  kind  ever  done  in  California.  It  is  a 
pity  that  it  could  not  have  been  kept  up  annually,  as  an  I 
evidence  of  what  can  be  achieved  in  the  realm  of  beauty 
by  well  trained  school  children.  Now,  Christmas  effort 
has  taken  a  new  direction. 

High  school  children  are  gathering  their  old  toys, 
which  the  passing  of  their  infantile  years  has  rendered 
superfluous  for  them.  They  are  converting  them  by  their 
own  skill  into  renewed  and  practical  presents  for  children, 
upon  whom  fortune  has  frowned  during  this  festive  sea- 
son. There  is  something  well  worth  while,  for  it  is  an 
actual  personal  activity  directed  to  non-personal  ends  and 
is  the  best  evidence  of  what  Christmas  might  be,  if  prop- 
erly understood. 

The  beauty  of  it  is  that  not  only  is  the  spirit  fine  but 
the  craftsmanship  that  goes  with  the  preparation  of  the  l 
gifts  is  a  credit  to  the  community.  Boys  and  girls  are 
doing  technical  work  of  excellent  value,  in  some  cases,  of 
real  artistic  merit.  The  community  is  vastly  richer  from 
a  material  viewpoint  for  their  efforts.  Spiritually,  the 
gain  is  enormous.  While  our  young  students  are  capable  j 
enough  and  thoughtful  enough  to  undertake  this  sort  of 
work,  we  may  face  the  future  with  confidence. 


Gun  Running 

There  is  a  certain  amount  of  joy  in  the  very  notion  of 
gun-running.  It  brings  with  it,  in  the  mere  repetition  of 
the  phrase,  a  whole  world  of  adventure  and  possibilities 
of  excitement.  Gun-running  has  been  the  very  breath  of 
this  continent.  It  has  opened  the  way  to  progress  in  the 
Southern  Republics  and  has  played  havoc  with  Mexico. 
Diaz  had  the  control  of  weapons  so  well  secured  during 
his  regime  that  it  was  almost  impossible  to  get  a  sporting 
riflle  into  the  country.  It  was  gun  running  that  downed  i 
Diaz,  for  the  guns  that  shot  his  dictatorship  to  pieces  I 
were  smuggled  into  the  country  in  spite  of  all  his  watch- 
fulness. 

It  gives  us  therefore  a  thrill  to  read  of  all  the  muni- 
tions of  war  that  were  picked  up  in  the  quiet  little  house  j 
at  Albany,  of  all  places.  Automatic  rifles  by  the  score, 
machine  guns,  artillery  in  abundance.  Think  of  a  man 
who  can  write  a  letter  stating  that  he  is  ready  to  supply 
50  machine  guns,  50,000  or  more  rifles  and  50,000,000 
cartridges  besides  several  batteries  of  artillery !  It  takes 
one's  breath  away. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


There  is  at  present  much  doubt  as  to  the  purposes  for 
which  this  collection  was  intended.  We  understand  that 
the  presumptive  owner  declares  that  he  is  quite  lawfully 
in  possession  of  all  this  gear  and  that  it  was  never  in- 
tended to  be  used  for  unworthy  purposes.  That  sounds 
rather  unlikely,  still  it  may  be  so. 

The  interesting  fact  is  that  such  a  quantity  of  danger- 
ous material  could  be  assembled  without  the  knowledge 
of  the  authorities.  That  is  a  disturbing  and  disquieting 
fact. 


Football 


Christmas  Shopping 

Every  year  the  press  abounds  with  moral  maxims  on 
the  beauty  of  early  shopping.  It  points  out  from  all 
points  of  view  the  economic  as  well  as  the  altruistic,  the 
manifold  advantages  and  delights  of  buying  what  you 
want  before  you  actually  want  it.  We  are  instructed  to 
use  sense  and  care  in  the  business  of  present  getting. 

But  the  real  gist  of  the  gift-passion  is  the  fact  that  it 
is  a  passion,  not  a  well-placed  and  carefully  deliberated 
plan  of  action.  Deliberate  present  giving  is,  like  delib- 
erate kissing,  a  very  poor  substitute  for  the  real  and 
fervid  emotional  delight  which  the  thing  is  or  ought  to  be 
to  constitute  giving  at  all. 

There  is  much  more  sheer  enjoyment  in  yielding  to  a 
sudden  impulse  to  give  and  in  choosing  at  once,  or  rather, 
seizing  at  once,  the  expression  of  affection  that,  in  a  pro- 
cess of  selection  and  a  period  of  concealment.  As  a  mat- 
ter of  fact,  a  present  should  be  as  new  to  yourself  as  to 
the  recipient.  It  should  proceed  from  you,  warm  with  the 
emotional  thrill  which  the  getting  of  it  has  given  you. 
A  present  is  no  present  unless  it  carries  within  itself  the 
glowing  affection  which  caused  the  procuring  of  it.  So- 
called  presents  without  this  quality  are  the  merest  shapes 
and  simulacra  of  presents  and  must  not  be  confounded 
with  the  real  thing. 

How  is  one  going  to  buy  a  real  present  weeks  in  ad- 
vance and  secrete  it  against  the  coming  day?  It  really 
cannot  be  done  with  any  grace.  Shams,  of  course,  can  be 
jot  at  any  time  and  saved  for  a  long  time.  There  are 
jeople  who  buy  presents  in  February  intended  to  be  given 
lext  Christmas.  We  must  confess  our  inability  to  hoard 
rifts  in  any  such  fashion.  So  that  while  we  thoroughly 
endorse  all  that  is  said  about  the  social  value  of  dis- 
•reetly  bought  Christmas  presents  and  though  our  heart 
iches  for  overworked  shopworkers  we  shall  nevertheless 
•un  in  and  buy  at  the  last  moment. 


Californians,  Inc. 

Californians  Incorporated  has  started  upon  its  eam- 
laign  for  the  raising  of  S400.000  for  continued  advertise- 
nent  of  the  state  and  more  particularly  for  advertise- 
ment of  the  advantages  of  San  Francisco  and  the  Bay 
listrict. 

There  is  no  doubt  about  the  question  of  support  of  the 
>rganization  which  has  done  so  much  for  the  recent  de- 
velopment of  the  state  and.  if  there  were  any  additional 
■eason  for  such  support  required,  in  addition  to  the  ob- 
:ious  commonsense  implied,  it  would  be  found  in  the 
nethods  of  the  organization  for  raising  the  funds.  There 
9  to  be  no  "campaign,"  in  the  much  abused  sense  of  the 
void.  That  is  to  say.  the  army  of  canvassers  and  agents. 
,vho  are  wont  to  flock  down  upon  unwary  citizens  and 
ugh  jack  them  into  signing  checks,  will  not  be  in  evi- 
Californians  Inc.  has  arrived  at  the  sagacious  con- 
clusion that  it  is  not  after  donations,  but  investments. 
Such,  in  reality,  are  the  sums  which  wise  business  men 
SCntribute  to  the  advertising  fund,  which  places  San 
Francisco  conspicuously  before  the  rest  of  this  vast 
nation. 


"WAIT  UNTIL  NEXT  YEAR" 
By  Lyman  Martin 

The  classic  in  the  realm  of  sport  on  the  Pacific  Coast 
has  come  and  gone,  yet  football  fans  are  still  rehashing 
that  game  that  Stanford  won  last  Saturday  from  their 
ancient  rivals,  the  Blue  and  Gold. 

Both  institutions  have  produced  better  football  teams, 
but  that  in  no  way  detracts  from  the  colorful  contest  that 
transpired  down  at  Palo  Alto.  Stanford  won  on  sheer 
merit  and  power  with  trick  plays  thrown  in  to  boot. 
Credit  is  due  to  coach  "Nibs"  Price  for  the  wonderful 
showing  that  the  Bears  have  made  this  year.  From  a 
cellar  organization  he  has  boosted  the  Bears  in  the  short 
time  of  one  year  into  real  conference  contenders  and  a 
team  that  was  feared  by  all  teams  on  the  coast. 

After  every  game,  it  is  the  right  of  the  victors  to  gloat 
and  for  the  vanquished  to  "sit  and  take  it."  The  Bears 
made  a  wonderful  fight  and  the  students  and  alumni  have 
cause  to  expect  a  powerful  winning  team  next  year.  It 
is  the  stocky  cry  of  the  beaten  to  wail  "wait  until  next 
year."  It  looks  now  as  through  this  cry  on  the  part  of  the 
Californians  were  justified. 

The  game  this  year  was  not  a  spectacular  game  in  that 
there  were  no  wide  sweeping  Cardinal  runs  with  the 
guards  coming  out  of  the  line  to  form  interference.  The 
wily  hand  of  "Pop"  Warner  directed  the  Stanford  plays 
at  the  vulnerable  section  of  California's  line,  the  center 
trio.  The  Cards  made  holes  in  the  center  of  California's 
line  plenty  large  and  it  was  here  that  Stanford  gathered 
most  of  its  yardage. 

Hoffman  and  Hyland  have  received  most  of  the  praise 
and  glory  for  Stanford.  Well  they  deserve  it.  They  exe- 
cuted their  plays  perfectly  and  made  a  touchdown  apiece. 
Yet  the  holes  that  Stanford's  center  trio  made  for  them 
were  large  and  often.  Post,  McCreery  and  Robesky  rode 
over  the  center  of  California's  line  and  made  the  gains  of 
the  Stanford  backs  possible. 

The  stunts  at  the  "Big  Game"  are  bigger  and  better 
every  year.  They  do  not  have  any  connection  with  the 
game's  final  outcome  yet  there  is  as  much  rivalry  in  their 
perfection  as  in  the  game  itself. 

Half  of  the  spectators  get  a  thrill  out  of  them  anyhow. 
"They  have  such  pretty  colors."  One  of  the  spectators 
near  us  was  wearing  a  blue  and  gold  chrysanthemum. 
Her  shrieks  of  elation  did  not  coincide  with  the  progress 
of  the  Bear.  When  told  that  she  was  rooting  at  most  in- 
opportune moments,  she  astonished  those  nearby  by  let- 
ting the  world  know  that  she  was  for  Stanford,  and 
always  was.  and  always  will  be.  and  her  blue  and  gold 
flowers  harmonized  with  her  hat  and  dress,  and  laff  that 
off  if  you  will. 

Anyhow  Stanford  won. 

"But  wait  until  next  year." 


The  football  season  on  the  Pacific  Coast  is  by  no  means 
over.  This  Saturday  out  at  Kezar  stadium  the  "Little 
Big  Game"  takes  place.  St.  Mary's  and  their  traditional 
rivals.  Santa  Clara  meet  in  their  annual  contest. 

At  the  beginning  of  the  season  Santa  Clara  was  not 
conceded  a  ghost  of  a  chance  to  beat  the  college  across 
the  bay.  They  have  come  from  nowhere  in  the  last  two 
or  three  weeks  to  a  position  of  no  mean  importance.  Some 
critics  go  as  far  as  to  favor  them  over  St.  Mary's. 

Saturday  promises  an  even  game  and  a  good  one. 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


By  Antoinette  Arnold 


Home  and  Family  Gatherings 
After  AH,  Are  the  Very  Best 

Home  and  family  gatherings  have 
been  our  blessed  privilege  this  past 
week,  when  around  Thanksgiving 
tables  generations  have  assembled. 

An  entirely  different  motive  from 
the  usual  festivities,  drew  us  to- 
gether, giving,  for  the  time  at  least, 
glimpses  of  Heaven  and  keeping  our 
hearts  in  harmony. 

Thank  our  lucky  stars,  and  those 
who  designed  the  observances —  one 
whole  day  in  the  calendar  year  be- 
longs strictly  to  our  own  people! 

Do  you  ever  feel  that  you  would 
like  to  get  better  acquainted  with 
your  relatives? 

Do  you  ever  wish  that  you-and- 
yours  could  get  together  oftener?  If 
you  are  sacredly  blessed  with  a  living 
mother  and  father,  and  your  brothers 
and  sisters  are  "here"  with  their  in- 
dividual little  broods  of  children  — 
what  divine  joy  it  is  to  be  with  them 
all. 

Why  not,  then,  have  more  personal 
thanksgiving  days  and  see  more  of 
your  own  kin? 

For  mine  own  part,  I  should  be  the 
happiest  of  mortals,  were  I  privileged 
to  see  more  of  my  "own  people." 

Thank  God,  for  our  relatives. 

They  know  all  about  us — bul  they 

like  us,  anyway! 

*     *     * 

Burlingame  Country  Club 

Mr.  and  Mrs.  Bernard  W.  Ford 
gave  one  of  the  most  novel  parties  of 
the  season  last  week  at  the  Burlin- 
game Country  Club,  entertaining  a 
large  group  of  society  folks. 

It  was  called  an  auto  camp  party. 

All  the  guests  attired  themselves 
in  automobile  togs,  many  of  the  cos- 
tumes dating  back  to  the  days  when 
the  riders  had  to  climb  into  the  ma- 
chine from  the  back,  and  when  the 
fair  sex  tied  their  hats  on  desperately 
with  long  flowing  veils. 

The  costumes  were  amusing.  Mrs. 
Nion  Tucker  really  captured  the  prize 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway.    Half-Way    Between 
San  Francisco  and   Los  Angeles 

An  Inn  of   Unusual   Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


for  her  attire,  according  to  the  Merry 
Oldsmobile  days.  Her  goggles  were 
padded.  She  wore  a  long  tight-fitting 
ulster,  underneath  which  was  the  in- 
dispensable shirt  waist  of  former 
days.  Her  hat,  a  wide  brim  straw, 
adorned  with  flowers,  was  gorgeously 
and  fearfully  draped  with  a  chiffon 

veil,  tied  securely  under  her  chin. 

*  *     * 

Honor  Guests 

Mr.  and  Mrs.  John  Eden  of  Seattle 
were  the  honor  guests  for  whom  the 
original  party  was  given. 

Dinner  was  served  barbecue  fash- 
ion. Meats  were  roasted  in  the  large 
fire-place  of  the  country  club  with  its 
glow  of  hospitality  and  delicious 
viands  exciting  the  appetite. 

The  Fords  entertained  about  one 
hundred  friends,  prominent  among 
whom  were:  Mrs.  Corbett  Moody, 
"dressed  to  kill"  in  her  auto  grandeur 
with  the  chiffon  veil  complex ;  Mrs. 
Walter  Salisbury  and  Mrs.  Richard 
Neiman,  who  told  fortunes  by  cards ; 
Mrs.  Gerald  Williamson  attired  in 
traffic  cop  outfit ;  Mrs.  George  Nickel, 
W.  C.  Duncan,  Austin  Moore,  George 
Nickel  and  others  of  the  smart  set  in 
the  circle  among  whom  the  Burlin- 
game folks  have  many  happy  festivi- 
ties. 

*  *     * 

Beautiful  Dinner 
Party  for  Doctors 

Dr.  Mary  E.  Glover  assembled  a 
group  of  friends,  all  women  physi- 
cians of  San  Francisco,  at  a  hand- 
somely appointed  dinner  given  in  the 
gray  room  at  the  Fairmont  Hotel  on 
Wednesday  evening,  November  16. 
The  oval  table  had  an  overcloth  of 
gold  and  fruit  and  autumn  flowers 
were  combined  in  the  elaborate  dec- 
orations. During  the  evening  profes- 
sional cares  and  duties  were  forgot- 
ten and  those  present  enjoyed  bridge. 

*  *     * 

Interesting  visitors  in  the  city  are 
Mr.  and  Mrs.  E.  V.  Robertson  of  Cody, 
Wyoming,  who  are  at  the  Fairmont 
Hotel.  Their  home  is  at  the  Hoodoo 
ranch,  which  comprises  100,000  acres 
of  land,  and  they  intend  to  visit  all 
the  interesting  points  of  California 
before  returning  home. 

*  *     * 

Mrs.  Nelson  Entertains 

Mrs.  N.  Lawrence  Nelson,  well 
known  in  literary  circles,  was  host- 
ess at  a  most  charming  luncheon 
given    last   Friday   in    the    Venetian 


dining  room  of  the  Fairmont  Hotel. 
Her  right-hand  guest  was  Mrs.  Emil 
Blanckenburg,  the  prominent  musi- 
cian of  this  city;  Countess  Florenzi 
Monsalve  was  seated  at  Mrs.  Nelson's 
left  and  her  other  guests,  numbering 
thirty-five,  sat  at  an  oblong  table  dec- 
orated with  exquisite  bouquets,  after- 
wards presented  as  corsages  to  the 
guests. 

Mrs.  Nelson  had  placed  a  copy  of 
her  new  poem  entitled  "A  June  Re- 
quiem," as  favors  for  each  guest.  The 
words  for  the  song  were  written  by 
Mrs.  Nelson,  set  to  music  by  Mary 
Carr  Moore. 

Each  copy  of  the  song  was  auto- 
graphed by  the  author. 

*  *     * 

Miss  Weir  Bows 
To  Local  Society 

Miss  Eleanor  Weir  made  her  for- 
mal bow  to  society  at  a  handsome  tea 
and  reception  last  week,  November 
12,  at  the  home  of  her  mother  in 
Jackson  street. 

Society  from  many  parts  of  the 
state  came  to  pay  homage  to  the 
charming  young  debutante  in  the 
lovely  home  of  the  Weirs  which  made 

a  gorgeous  setting  for  the  event. 

*  *     * 

Lovely  Gown 

Miss  Weir  is  a  stunning  girl,  an 
expert  horsewoman,  who  has  appear- 
ed at  the  fashionable  horse  shows. 

On  the  occasion  of  her  coming-out 
party  she  wore  an  exquisite  white 
taffeta  dress  with  tulle  ruffles  of 
sheerest  texture  made  on  a  bouffant 
skirt.   She  carried  lilies  of  the  valley 

and  looked  a  picture  of  loveliness. 

*  *     * 

December  Bride 

Miss  Helen  Dorothy  Foster  and 
Mr.  Hans  Koebig  will  be  married  on 
December  10  at  St.  Luke's  Church. 

The  bride's  sister-in-law,  Mrs.  Blair 

Foster  will  be  matron  of  honor.    She 

is  the  former  Miss  Edna  Christenson, 

and   at  her   wedding   to  Mr.   Foster 

(Continued  on  Page  17) 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between  Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Clubland 

Oh,  such  a  lot  of  things  going  on  in 
clubland ! 

Every  day  something  new  greets 
the  horizon  of  women's  activities  and 
there  is  not  a  dull  moment  within  the 
realm  of  the  feminine  world. 

Card  parties  for  the  benefit  of  some 
hospital  or  some  charity;  or  a  spec- 
tacular circus  for  the  increase  of  the 
club  house  exchequer.  Dinner  dances 
for  the  junior  auxiliaries  and  any 
number  of  Christmas  jinks  to  make 
merry  the  heart  and  keep  the  club 
fires  burning. 

*  *  =H 

California  Club 

Mrs.  Richard  Revalk,  chairman  of 
the  choral  section  of  the  California 
Club,  gave  a  splendid  concert  at  the 
California  Club  last  night,  Friday, 
November  25,  at  the  newly  decorated 
and  renovated  club  house  on  Clay 
street. 

The  concert  was  a  delight.  These 
events  always  are,  and  the  music  is 
truly  something  to  remember,  with 
artists  participating  and  a  program 
of  unusual  numbers  presented  under 
the  skilled  direction  of  Eugene  Blan- 
chard,  with  Mrs.  Elise  Young  Maury 
accompanist  of  the  evening. 

Barbara  Blanchard  was  the  vocalist 
charming  the  large  audience  with  her 
exquisite  voice  qualities.  Vernal 
Deane,  'cellist,  was  also  assisting  ar- 
tist of  the  evening. 

The  choral  numbers  were  certainly 
well  sung  and  each  singer  sang  as  if 
she  were  a  soloist — and,  in  most  in- 
stances she  really  was.  Mrs.  Marie 
Pernau  Walsh,  president  of  the  Cali- 
fornia Club,  has  many  progressive 
sections,  all  of  them  doing  superla- 
tively splendid  work. 
*     *     * 

Siena  Alumnae 

Adelyn  Brickley  Jones,  president  of 
the  Siena  Club,  presided  over  a  de- 
lightful affair  given  in  the  club  rooms 
last  Friday  when  the  Siena  Alumnae, 
winners  of  the  national  award  given 
by  the  promotion  of  children's  read- 
ing, extended  an  invitation  to  boys 
and  girls  to  submit  their  best  stories 
in  a  well  merited  competition. 

Last  Friday  all  of  these  contest- 
ants were  taken  to  the  Chimney  Cor- 
ner  Book   Nook   of  the  Siena    Club 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to   valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maaonnille"  Mas  the  eletaxce  o!  a  mansion  with 
all  convenienees  d  an  apartment  house. 

PARK      LANE      APARTMENTS 

11*0  Sacramtnto  Street 
Di»ron«ll.T   Acr»M  fram   Hotel   Fairmont 


HOTEL  MARK   HOPKINS 
Nob  Bill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


House,  and  the  winners  in  the  story 
contest  were  awarded  prizes.  This 
was  part  of  the  features  of  Book 
Week. 

Press  Association 

The  Pacific  Coast  Women's  Press 
Association,  one  of  the  foremost  as 
well  as  the  oldest  organizations  of 
literary  standards  along  the  Pacific 
Coast,  last  week  presented  a  program 
of  poetry  and  song  which  will  long  be 
remembered  by  those  fortunate  to 
have  been  in  attendance. 

Mrs.  0.  G.  Beverly,  one  of  the 
youngest  of  the  Press  Association 
members,  was  chairman  of  the  pro- 
gram last  Monday,  given  in  the  cosy 
Sequoia  Club  house,  1725  Washing- 
ton street. 

Mrs.  Ina  Weston,  the  "gracious  ex- 
ecutive" as  she  is  called,  introduced 
the  honor  guests  and  presented  in  her 
most  pleasing  manner,  the  program 
chairman  of  the  day. 

Catherine  Urner,  composer,  opened 
the  program  with  a  group  of  piano 
selections,  and  afterwards  sang  a 
group  of  songs. 


Nancy  Buckley's  Poems 

Nancy  Buckley  was  the  honor  guest 
at  this  notable  meeting,  and  upon  re- 
quest, read  several  of  her  published 
poems,  many  of  them  being  poems 
that  have  won  prizes  in  contests. 

Nancy  Buckley  read  five  of  her 
poems.  "Exile."  "Innisfall."  "Dusk  in 
My  Garden."  "The  Wind  Blows 
Keen."  "Love  Song"  from  her  latest 
book,  "Cameo."  She  has  had  three 
books  published  in  all,  containing  her 
fascinating  lyrics,  "Laughter  and 
Longing."  and  "Wings  of  Youth,"  go- 
ing into  the  fifth  edition. 

Three  of  her  lyrics  set  to  music  by 
Beatrice  Clifford.  "Kerry  Glen."  "Per- 
chance" and  "Crossing  the  Bay." 
were  on  this  program.  Miss  Buckley 
received  an  ovation  at  the  close  of 
the  program. 


Lecturer  Extols 
American  Women 

"My  hope  is  in  the  women  of 
America,"  states  Mrs.  Curtis  Brown, 
wife  of  the  noted  publisher  and  presi- 
dent of  the  American  Woman's  Club 
of  London.  With  deep  appreciation  of 
all  that  American  women  have  done 
for  humanity,  Mrs.  Brown  added 
words  of  commendation  to  their  work. 

Grace  Palmer  Craig,  well  known 
lecturer  and  official  delegate  from  the 
Foreign  Travel  and  Trade  Exposition 
during  her  recent  visit  to  London, 
quoted  the  above  message  of  the  fa- 
mous American  club  leader  at  the  lec- 
tures given  in  the  San  Francisco 
Civic  Auditorium  last  week. 


Bridge  Club  Meets 

Mrs.  J.  E.  Moore  entertained  the 
bridge  club  of  which  she  is  a  member 
at  a  bridge  luncheon  on  Thursday 
afternoon  in  Drury  Lane,  Hotel  Whit- 
comb.  After  luncheon,  card  tables 
were  arranged  for  the  guests  in  the 
roof  garden.  Seated  at  the  table  with 
the  hostess  were:  Mesdames  Horace 
Williams,  S.  T.  J.  Brigham,  G.  B.  Mc- 
Donaugh,  S.  E.  Dibble,  Charles  T. 
Kuchel,  Alex  Sherriffs,  Everett  Kes- 
ler. 

*     *     * 

The  Associated  Sportsmen's  Clubs 
of  California,  including  rod  and  gun 
clubs  throughout  the  state,  will  hold 
the  annual  convention  in  Santa  Cruz 
next  year  with  headquarters  at  the 
Casa  del  Rey  Hotel  and  sessions  in 
the  Casino,  according  to  word  re- 
ceived by  D.  C.  Sadler,  president  of 
the  Santa  Cruz  County  Rod  and  Gun 
Club. 

The  third  annual  convention  was 
held  in  San  Francisco  on  November 
3rd  and  4th  last.  The  objects  of  the 
association  are  the  conservation  and 
propagation  of  fish,  game  and  for- 
ests; the  enforcement  of  all  fish, 
game  and  forestry  laws  and  regula- 
tions, as  well  as  the  promotion  of  har- 
mony between  ranchers,  stockmen, 
land  owners  and  sportsmen. 

(Continued  on  Page  16) 


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"TheAfeice  o/a  Thousand  Gardens' 
224-226  Grant  Ave..  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


'LEISURE'S  WW 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  lorn  Moone- 


Bis?gest  Drama 
Of  Them  All 

Last  Saturday,  88,000  people  sat 
entranced  viewing  the  biggest  drama 
ever  presented  on  this  Pacific  Coast. 

The  FOOTBALL  GAME! 

Yes,  it  was  more  than  the  BIG 
game.   It  was  a  human  drama. 

When  thousands  of  people  can  sit 
in  a  mammoth  arena,  or  stadium,  and 
thrill  to  the  very  soul  with  tense  emo- 
tion— it  is  drama!  The  most  exciting, 
human  drama  at  that,  for  honor  vied 
with  brain  and  brawn  and  there  were 
players  who  followed  their  cues,  just 
as  technically  as  any  great  star  upon 
the  dramatic  stage. 

Color.  Oh  the  riot  of  color  that 
flaunted  its  magnetic  sway  over 
those  thousands  of  people,  men  and 
women,  boys  and  girls,  the  debutante 
and  the  cavalier — all  longing  with  in- 
tense desire  for  victory. 

No  play,  be  it  on  stage  or  screen, 
that  has  thrilled  us  with  the  passing 
days,  ever  even  so  much  as  touched 
the  garment  of  that  tremendous 
drama,  played  by  contending  teams 
last  Saturday  afternoon  in  the  Stan- 
ford Stadium,  when  Football  was  the 
theme  and  the  varsity  of  Stanford 
and  California  were  the  players. 

They  tell  me  that  no  game  played 
anywhere  on  the  face  of  the  globe 
ever  exceeded  in  dramatic  value  that 
of  the  BIG  game — and  thank  your 
lucky  stars  that  you  were  there  to 
see  it. 

California's  biggest  drama  this 
year  has  been,  unquestionably  the 
BIG  GAME. 

But  the  football  expert  writes  his 
column — and  there  will  you  find  the 
analysis  of  the  magnetic  story. 

*     *     * 
Alcazar 

There  is  real  adventure  in  the  play, 
"The  Mystery  Ship,"  now  on  at  the 
Alcazar  theater  where  the  Henry 
Duffy  players  are  delighting,  supply- 
ing many  thrills  and  considerable 
laughter  for  patrons. 

Much  of  the  fun  is  supplied  by 
Helen  Keers  and  Frank  Darien. 

Joseph  De  Stefani,  Irving  Mitchell 
and  Glenda  Farrell  have  the  principal 
roles  and  in  the  company  are  some 
new  players.  The  cast  includes:  Bert 
Farjeon,  J.  Raymond  Northcut,  Rob- 


By  Josephine  Young 

ert  Lawler,  John  Ivan,  William  Mac- 
auley  and  Henry  Caubisens. 

*     *     * 
Lurie 

"Hit  the  Deck,"  big  spectacular 
musical  comedy  sensation  came  to  the 
Lurie  theater  last  Monday  night  on  a 
wave  of  popularity  that  has  placed 
this  offering  in  the  foremost  ranks 
of  musical  comedies.  The  musical 
score  was  written  by  Vincent  You- 
mans  and  it  is  said  to  be  more  en- 
trancing than  his  "No,  No,  Nanette," 
that  played  in  San  Francisco  for 
twelve  weeks.  Not  only  is  "Hallelu- 
jah" one  of  the  numbers.  There  are 
others  equally  as  popular  and  "Hit 
the  Deck"  music  is  being  danced  to 
all  over  the  country. 

Lillian  Albertson  is  responsible  for 
this  western  production  and  has  peo- 
pled the  large  cast  with  an  excellent 
company  of  New  York  funsters. 
There  is  May  Boley,  one  of  the  fore- 
most comediennes  in  America.  Beau- 
tiful Katherin  Crawford  and  Buddy 
Wattles  are  two  outstanding  members 
to  be  seen  in  the  roles  of  Loo  Loo  and 
Bilge  Smith.  Katherine  Kidd,  Evelyn 
Nair,  Joyce  Cooper,  Frank  Mitchell, 
Jack  Durant,  Gardner  Hart.  Regis 
Toomey,  W.  D.  Pearsal,  John  Merky, 
Frank  Sterling,  Edward  Jordan  will 
be  seen  in  choice  roles.  The  Frollieer 
Quartette,  a  big  hit  in  New  York, 
have  been  secured  to  make  up  the 
gob  troupe  of  harmonists.  The  per- 
sonnel consists  of  Bob  McCoy,  Harold 
Reeves,  Bill  Foley  and  Marus  Langon. 
Then  there  is  the  Lee  Fong  Five  who 
are  making  their  first  appearance  out- 
side of  New  York  in  America.  A 
chorus  of  48  gobs  and  girls  make  the 
balance  of  the  cast  one  of  the  largest 
on  tour,  the  company  travels  by  spe- 
cial train  and  it  requires  two  baggage 
cars  to  carry  all  the  scenery. 

An  important  feature  is  Cecil  Stew- 
art's Symphonette  Orchestra  of  25  to 
interpret  the  Youman  score. 

Columbia 

"King  of  Kings,"  the  magnificent 
photoplay  telling  the  great  story  of 
the  Nazarene,  is  now  being  shown  at 
the  Columbia  theater. 

This  biblical  spectacle  of  lavish 
magnitude  has  so  much  to  enthrall 
that  it  would  seem  as  if  the  Cecil  B. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The   Mystery   Ship."    Henry   DulTy   comedy. 

Columbia,  Eddy  nr.  Powell 

"KinE  of  Kinc/s."  magnificent  screen  produc- 
tion. Cecil  B.  DeMille.    Starts  Sunday  matinee. 

Curran,  Geary  nr.  Mason 

Mitzi  in  "The  Madcap, V  big  cast  of  players. 
Musical    play.     Plays   S.    F.   only. 

Lurie,  Geary  nr.  Mason 

"Hit    the   Deck,"    nautical    musical   play. 

President,  McAllister  nr.  Market 

"Why  Men  Leave  Home."  Lencta  Lane,  star; 
Henry  DufTy  players. 

Community   Playhouse, 
Sutter  and  Mason 

"The  Jest."  Cameron  Prud'Homme.  William 
Rainey.  Sat.  matinee  and  evenine  I  today). 
Thurs.,  Fri..  Sat.  eve.  and  Sat.  matinee  until 
further   notice. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Julia  Faye,  "Turkish  Delicht."  screen.  Mari- 
etta, dance,  sonir.  10  in  company.  Russ  Bruwn, 
Jean   Whitaker,   Harry   Yates.   Cooper   Lawley. 

Orpheum,   O'Farrell  nr.  Powell 

Isa       Kremer,      concert      artiste;      Toto,      circus 
clown;    Ethel   Davis,  Greenwich   Follies;   Mayris  i 
Chaney,    S.    F.   dancer. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — pictures. 

Wigwam,  Mission  nr.  22nd 

"Bad  Man,"  comedy.  Nat  Holt  players;  Dudley 
Ayres  in  leading  role. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  St.  at  4th 

"The    Gorilla."     Gino    Severi.    leader    of    the 
orchestra. 

Cameo,  Market  opp.  Fifth  street 

Special  films  all   week.    Three  changes  of  films. 

Casino,  Ellis  at  Mason 

Change  of  bill — popular  screen  productions. 


near  Seventh 


Embassy,  Market  St., 
(Formerly  Rivoli) 

Vitaphone.  giving  voice  to  motion  pictures. 
Giovanni  Martinelli.  Lopez.  Four  Aristocrats. 
Al   Jolson  this  week.    "Slightly  Used."  comedy. 

Granada,  Market  at  Jones 

Nora    Bayes,   in    person. 

Imperial,  Market  St.  op.  Jones 

"The  General."  Buster  Keaton.  Story  of  the 
Civil    War. 

St.  Francis,  Market  bet.  5th-6th. 

"Now  We're  in  the  Air."  Wallace  Beery,  Ray- 
mond   Ihilhin. 

Warfield,  Market  at  Taylor 

Clara    Bow,    "Get    Your    Man." 
RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Rudolph    Melody   Masters. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


DeMille  production  had  registered  the 
pinnacle  of  cinema  possibilities. 

Aside  from  its  religious,  educa- 
tional, or  its  artistic  magnificence, 
there  is  a  teriffc  tug  at  one's  emotion 
and  the  truth  of  what  the  cinema  can 
reveal,  almost  appalls  one. 

H.  B.  Warner  has  the  great  duty 
of  enacting  the  character  part  of  the 
Christ.  That  Warner  is  able  to  por- 
tray the  role  of  the  Savior  without 
deducting  from  one's  individual  con- 
ception of  the  King  of  Kings,  is  ac- 
crediting this  actor  of  the  screen 
high  homage  and  true  appreciation. 

There  are  a  number  of  colored 
scenes  and  they  are  beautiful! 

Judas,  a  role  played  by  Joseph 
Schildkraut,  is  an  outstanding  prin- 
cipal in  this  DeMille  sacred  spectacle. 
Ernest  Torrence  plays  well  his  part 
of  the  chosen  disciple,  Peter,  as  we 
would  expect  this  lovable  screen  star 
to  enact  his  role. 

The  three  Marys  were  carefully 
selected,  as  indeed,  were  all  those  who 
take  part  in  the  sacred  story  so  su- 
perbly presented.  Jacqueline  Logan 
is  Mary  Magdalene,  and  what  a  Mag- 
dalene! She's  gorgeous.  Josephine 
Norman  plays  the  part  of  Mary,  the 
sister  of  Lazarus ;  and  Dorothy  Cum- 
mings  portrays  the  character  part  of 
Mary,  the  Mother. 

The  miracles  of  Christ  are  won- 
drously  depicted. 

The  Columbia  theater  presents  the 
DeMille  masterpiece  with  exquisite 
orchestral  accompaniments.  Jacquel- 
ine Logan  made  personal  appearance 
the  opening  night  at  the  Columbia. 


President 

•'Why  Men  Leave  Home,"  comedy 
play  at  the  President,  reveals  many  a 
secret  that  young  men  and  maidens 
like  to  know.  It  is  the  story  of  a 
house  party  at  a  country  home  not 
far  from  New  York.  Everything  was 
going  along  nicely  and  the  guests 
were  enjoying  themselves  until  "Mor- 
gan" took  it  upon  himself  to  give 
some  advice  to  a  swain  who  insisted 
upon  proposing  to  a  butterfly.  Tom 
talked  too  much  and  so  did  the  love- 
sick youth. 

Avery  Hopwood,  the  author  has 
created  mirthful  situations.  Fun  is 
the  purpose  of  the  play.  Henry  Duf- 
fy's able  company  is  equal  to  each 
episode. 

As  "Fifi  Morgan,"  Leneta  Lane  is 
seen  at  her  loveliest.  Kenneth  Daig- 
neau  appears  to  advantage,  and  Earl 
Lee  has  a  great  comedy  role.  Others 
are:  Lilliam  Hayward,  Thomas  Chat- 
terton,  Barbara  Luddy,  Frances  Mc- 
Donald, Robert  Adams,  Dorothy  La- 
Mar.  Zeda  Harrison.  Elsie  Bassett. 
Marie  Sorrille  and  John  De  Weese. 


Orpheum 

San  Francisco  admirers  of  Margery 
Scott,  the  San  Francisco  composer, 
gathered  at  the  home  of  her  mother 
on  Vallejo  street  last  week  to  pay 
their  tribute  to  the  brilliant  young 
pianist  who  has  been  at  the  Orpheum 
this  past  week,  accompanying  the  fa- 
mous grand  opera  dramatic  soprano, 
Odali  Careno. 

Then,  after  the  home  party  when 
Miss  Scott  was  actually  deluged  with 
adulation,  those  present  made  up  a 
large  theater  party  and  went  to  the 
Orpheum. 

As  a  pianist  of  national  reputation 
Margery  Scott  gives  exemplification 
anew  of  the  high  standards  of  San 
Francisco's  best  musicians.  She  shyly 
avoided  all  demonstration  from 
friends  in  her  admiration  of  the  fa- 
mous singer  whom  she  is  accompany- 
ing. 

Odali  Careno  captivated  the  city 
with  her  glorious  singing. 

She  looks  the  part  of  a  majestic 
grand  opera  singer  and  her  tones  are 
the  most  exquisite,  it  seems  to  me, 
that  I  have  ever  heard. 


Granada 

The  main  attraction  on  the  pro- 
gram will  again  be  on  the  stage,  Nora 
Bayes,  the  mistress  of  melody,  whose 
voice  has  thrilled  hundreds  of  thou- 
sands in  her  long  career. 

Star  of  musical  comedy,  vaudeville 
headliner,  concert  artist,  Miss  Bayes 
has  appeared  before  as  great  a  com- 
bined audience,  perhaps,  as  any  star 
of  the  stage. 


Warfield 

"Get  Your  Man,"  starring  Clara 
Bow,  is  the  Warfield's  next  attraction. 
It  is  the  dramatic  story,  mixed  with 
comedy,  of  an  American  flapper,  who 
resolves  to  win  the  man  she  loves, 
although  family  honor,  custom  and 
traditional  royalty  are  about  to  bind 
him  for  life  in  a  loveless  marriage. 

Charles  Rogers  who  has  the  mas- 
culine lead,  is  good-looking  and  well 
built.  Josephine  Dunn  is  "the  other 
girl."  The  ••naughty  little  girl"  of  re- 
cent pictures,  is  a  sweet,  demure 
French  lass  in  "Get  Your  Man." 

The  picture  was  directed  by  Doro- 
thv  Arzner.  the  youngest  woman  di- 
rector in  the  business.  Miss  Arzner 
has  worked  around  the  studios  as  sec- 
retary, scenario  writer  and  in  the 
cutting  room  for  many  years  before 
her  present  position.  The  story  is 
from  the  popular  French  play  by 
Louis  Verneuil. 

(Continued  on  Page  18) 


Gas  keeps  your  city  clean 

A  clean  fuel  means  sunnier, 
brighter  days 

People   who   use   gas   fuel   help    keep 
their  city  clean. 

For  gas  gives  off  no  smoke  or  by- 
products that  hide  the  sun's  rays. 
The  air  remains  pure.  The  sun  shines 
brightly. 

And  why  is  gas  so  clean? 

Because  we  "launder"  the  gas  be- 
fore it's  sent  to  you.  The  gas  goes 
through  purifiers.  It  is  cleaned  in 
mechanical  "scrubbers."  Only  pure  gas 
that  burns  clean  passes  into  the  pipes 
that  lead  to  your  home.  And  gas  is 
all  fuel. 

For  cleaner,  sunnier  and  healthier 
cities  use  gas  for  cooking,  water  heat- 
ing and  house  heating. 


p.Q.axid 


"PACIFIC  SEBVICS* 


Pacific  Gas  and  Electric  Company 

Owned  ■  Operated  -  Managed 

by  Caltjornians 


©wells 

^-^    NATIONAL  CRES1 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1.S0O.M*    cap*    were    aerred    at    the 

Panama-Pacific    International    Exp*«>ti«» 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  I6S8 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California.  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund     over    $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4*4)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,  Burglary,  Automobile  Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

general  cAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 

Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 

201  Sanaome  Street 
San  Francisco 


Insurance  Exchange  Building 
Loa  Angeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND,  ORE.;  SEATTLE. 
WASH.:  MEXICO  CITY,  MEXICO. 

San    Francisco    Office:      450   California   Street 
BRUCE   HEATHCOTE  W.  1.   COULTHARD 

Manager  Aast.  Manager 


Phones  Davenport  4480 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


Finance 


There  are  more  than  20,000  taxicabs  in  the  streets  of 
New  York  alone. 


At  the  present  time,  according  to  the  statement  of  Dr. 
Ira  B.  Cross  before  the  Commonwealth  Club,  the  United 
States  has  five-eighths  of  all  the  world's  gold. 


The  California  Vineyardists'  Association  is  taking  up 
the  vexed  question  of  the  differences  between  growers 
and  shippers.  It  is  intended  that  the  new  bureau  of  serv- 
ice instituted  by  the  Association  may  prove  to  be  a  valu- 
able agency  in  that  direction. 


The  president  of  the  San  Francisco  Stock  and  Bond 
Exchange  announces  that  the  institute  which  was  founded 
for  educational  purposes  has  met  with  great  success  and 
that  several  remarkable  records  of  scholarship  have  been 
made  during  the  year. 


California,  according  to  the  Bureau  of  the  California 
State  Automobile  Association,  is  to  take  its  place  among 
the  few  states  in  the  Union  that  have  complied  with  the 
new  federal  provisions  and  will  continue  to  lead  all  states 
in  the  adequacy  of  its  highway  markers. 


The  scrap  heap  of  the  junk  dealer  in  automobiles  has 
accounted  for  2,143,000  old  automobiles.  For  the  first 
time  in  the  history  of  the  industry,  more  cars  were  sold 
as  replacements  than  were  sold  to  new  buyers.  Total 
passenger  car  sales  were  3,388,000. 


The  Foreign  Credit  Executive  Committee  of  the  Na- 
tional Association  of  Credit  Men  calls  attention  to  a  very 
important  aspect  of  the  foreign  trade  question.  It  says: 
"American  concerns  in  the  foreign  field  must  give  reas- 
onable credit  terms  to  buyers  in  other  countries  if  the 
United  States  is  to  obtain  and  hold  important  trade  out- 
lets abroad." 


The  educational  commission  of  the  California  Tax- 
payers' Association  reports  that  California  schools  are  a 
S160,000,000  enterprise.  The  58  counties  spend  $40,800,- 
000;  the  3260  school  districts,  §80,760,000,  the  state  $21,- 
750,000  and  the  federal  government  8545,000.  In  addition 
there  is  a  total  payment  of  over  S15,000,000  for  interest 
and  bond  redemption. 


The  California  Taxation  Improvement  Association  re- 
gards the  inheritance  tax  as  one  of  the  greatest  hind- 
rances to  development  in  this  state.  It  says  that,  with  a 
proper  reduction  in  such  taxation,  "California  would  at 
once  become  the  most  favored  place  for  the  residence  of 
wealthy  people  who  are  now  living  in  the  state  but  main- 
taining a  residence  elsewhere,  due  to  the  fact  that  they 
feel  they  cannot  afford  to  die  in  a  commonwealth  with  one 
of  the  four  highest  inheritance  tax  rates." 


The  report  of  President  Sidney  L.  Schwartz,  of  the  San 
Francisco  Stock  and  Bond  Exchange,  for  the  year  October 
1,  1926  to  September  30,  1927,  says:  "The  course  of  busi- 
ness activity  throughout  the  nation  since  the  latter  part 
of  July,  1924,  has  been  well  above  normal,  reaching  its 
peak  in  the  early  part  of  1926,  and  only  now  in  the  second 
half  of  1927  has  national  business  passed  below  the  nor- 
mal expectation.  The  dip  below  normal  has,  however, 
been  very  slight,  and  there  is  every  reason  to  believe  that 
business  will  maintain  a  normal  course  throughout  the 
succeeding  months  of  this  year  and  the  following  spring." 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


Johannes  Plum,  Danish  inventor,  is  planning  a  dash 
from  this  city  to  Honolulu  as  the  next  test  for  his  new 
torpedo  speedboat.  He  intends  to  build  a  special  boat  for 
this  trip,  much  larger  than  his  present  model.  His  in- 
vention will  be  eventually  used  for  torpedo  boats  in  time 
of  war.  

Underpasses  for  pedestrians  for  Market  street  were 
proposed  Monday  last,  at  the  board  of  supervisors  meet- 
ing by  Supervisor  Kent.  It  is  decided  that  the  city  en- 
gineer shall  make  an  investigation  and  report  estimates 
of  the  cost  of  constructing  four  underpasses,  to  relieve 
the  ever-increasing  problems  of  traffic. 


California  experienced  the  first  severe  "cold  snap"  of 
the  season  Tuesday  morning  last.  The  ground  was  cov- 
ered with  a  thin  skim  of  frost,  and  there  was  ice  on 
puddles  in  exposed  places.  Freezing  temperature  was  re- 
ported at  Chico,  Lindsay,  Mt.  Hamilton,  Mt.  Wilson,  Oro- 
ville  and  Santa  Rosa. 


The  sum  of  $50,000.00  was  pledged  as  San  Francisco's 
official  contribution  to  the  Republican  National  Conven- 
tion fund  at  the  meeting  of  the  board  of  supervisors  last 
Monday.  Mayor  Rolph  announced  Supervisor  Warren 
Shannon  as  the  city's  official  representative  to  go  to 
Washington  next  month,  when  the  Republican  National 
Committee  meets  to  select  the  1928  convention  city. 


Beginning  Friday  (today)  jaywalkers  and  jaydrivers 
of  San  Francisco  will  be  arrested  for  violation  of  the 
city's  new  traffic  law.  In  cases  of  violation,  the  offender, 
whether  pedestrian  or  motorist,  will  be  cited  to  appear 
before  the  Traffic  Fines  Bureau  and  deposit  bail,  it  being 
understood  that  the  bail  will  be  forfeited  without  further 
appearance.  Penalties  are  named  for  the  first  three 
offenses.  After  that,  the  violator  will  be  cited  directly 
to  the  police  court. 


It  has  been  reported  at  Stockton,  that  some  sort  of 
fiend  is  stretching  barbed  wire  in  a  diagonal  and  death 
dealing  manner  across  roads,  in  such  a  way  that  contact 
with  it  by  a  motorcycle  would  undoubtedly  result  in  de- 
capitation. All  motorists  and  officers  in  San  Joaquin 
county  are  being  warned  by  the  traffic  squad  of  that 
county. 


An  unusual  ceremony  took  place  at  Turlock,  last  Sun- 
day, when  Mrs.  Cora  Shurtz,  her  son  and  daughter,  were 
principals  in  a  triple  wedding.  All  three  stood  at  the  altar 
together,  and  simultaneously  took  the  vows  which  united 
each  in  marriage.  Mrs.  Shurtz  became  the  bride  of  E.  L. 
Kellogg,  of  San  Francisco;  Miss  Uintah  Shurtz  married 
Leslie  McCoy  of  Livingston,  and  Douglas  Shurtz  married 
Miss  Mabel  M.  Miller  of  Stevison,  Stanislaus  County. 


California  holders  of  Irish  bond  certificates,  for  which 
$450,000  was  subscribed  in  1920,  are  in  danger  of  for- 
feiting their  claims  unless  they  take  prompt  steps  to  seek 
redemption  of  the  same.  "Claims  must  be  filed  with  the 
receivers  appointed  by  the  New  York  courts  prior  to 
January  15th,  1928  in  order  to  be  eligible  for  shares  of 
the  $2,800,000  available  for  payment  of  bond  certificate 
Subscribers,"  was  the  warning  issued  by  Daniel  E.  Doran, 
who  acted  as  secretary  of  the  San  Francisco  district  of 
the  Irish  bond  campaign. 

The  Foreign  Trade  and  Travel  Exposition  closed  last 
Sunday  night  at  the  Civic  Auditorium,  with  an  attend- 
ance record  of  200,000  for  ten  days.  The  visitors  included 
some  10.000  school  children  who  received  first  hand  in- 
struction on  the  sources  of  products  entering  into  over- 
seas commerce  and  on  the  pleasures  and  value  of  foreign 
travel.  The  exposition  displayed  more  than  100  diversi- 
fied exhibits  bearing  upon  foreign  trade  or  travel.  This 
exposition  is  to  be  perpetuated  in  San  Francisco  as  an 
annual  trade  and  educational  feature,  so  it  is  announced. 


Comptroller  of  the  Customs,  John  J.  Deane  of  San 
Francisco,  conferred  last  Monday  with  Customs  Commis- 
sioner Camp,  Senator  Shortridge,  and  members  of  the 
House  Ways  and  Means  Committee  over  reclassification  of 
customs  employes.  Deane,  after  pleading  the  cause  of 
customs  employes,  who  are  being  paid  the  same  low 
wages  they  received  prior  to  the  war,  expressed  himself 
as  satisfied  at  the  result  of  the  conference. 


Colonel  C.  H.  Jackson,  army  engineer  in  charge  of 
rivers,  harbors  and  fortifications,  will  forward  next  week 
to  the  War  Department,  the  results  of  a  harbor  survey 
he  finished  last  Tuesday,  in  connection  with  the  plans 
which  Congress  has  made  to  investigate  a  project  to  pro- 
vide a  channel  2000  feet  wide  and  40  feet  deep,  from 
the  Golden  Gate  to  Mission  Rock,  and  to  deepen  the  bar 
outside  to  50  feet  for  a  width  of  2000  feet. 


Mrs.  Catherine  Ede,  eighty-six  years  old,  California 
pioneer,  passed  away  at  the  home  of  her  daughter  and 
son-in-law,  Mr.  and  Mrs.  Carl  G.  Wilson,  in  Palo  Alto,  on 
the  19th  of  this  month.  Mrs.  Ede  was  born  in  Rochester, 
N.  Y.,  and  came  to  California  by  way  of  Panama  in  1860. 
Her  late  husband,  William  Ede,  prominent  in  the  mining 
history  of  this  state,  was  identified  by  the  French  gov- 
ernment's plan  of  building  a  canal  through  Panama,  be- 
fore the  United  States  accomplished  that  great  enter- 
prise. 


George  N.  O'Brien,  former  president  of  the  American 
National  Bank,  and  vice-president  of  the  American  Trust 
Company,  passed  away  last  Sunday  at  his  home  in  Broad- 
way Terrace,  Oakland.  Born  in  Illinois,  O'Brien  had  been 
a  resident  of  California  since  his  early  youth.  He  became 
cashier  of  the  American  National  Bank  in  1903,  and  was 
made  president  in  1913.  He  is  survived  by  his  widow  and 
three  sons,  George  J.,  now  in  Los  Angeles,  Edgar  D., 
connected  with  the  American  Trust  Company,  and  Lloyd, 
an  Oakland  contractor. 


Not  so  long  ago  Judge  Ben  Lindsey  and  Rabbi  Louis  I. 
Newman  were  featured  in  a  debate  at  Scottish  Rite  Hall, 
the  subject  being  birth  control.  Lindsey  arguing  for  it. 
and  the  Rabbi  taking  the  opposite  view.  In  a  recent 
speech  at  San  Rafael,  given  at  a  luncheon  of  the  Rotarian 
Club,  Dr.  Newman  said  in  part :  ".  .  .  The  old  moral  moor- 
ings are  being  swept  away  and  new  stable  moorings  are 
not  yet  built  .  .  .  The  growth  of  the  movement  for  limita- 
tion of  families  is  sure  to  improve  standards  of  living  for 
the  poor  and  moderately  well-to-do.  Young  women  are 
finding  in  financial  independence  a  weapon  with  which  to 
exact  from  men  and  society  at  large  more  freedom,  more 
understanding  and  more  opportunity  for  self  develop- 
ment. In  religion,  old  orthodoxies  are  crumbling  and  in 
the  end,  a  liberal  movement,  which  will  cut  across  tra- 
dition in  every  sect,  must  make  headway." 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


Air  Lines 


By  Lieut.  Blaine  Stubblefield 


Lieutenant    Blaine   Stubblefield 


Aviation  is  going  to  bring 
happy  days  to  the  married  man 
who  travels  with  his  wife.  When 
they  are  ready  for  a  trip  and  she 
starts  gathering  up  a  dry-load  of 
trunks  full  of  "things,"  and  talk- 
ing about  "what  I  am  going  to 
wear,"- he  can  say  definitely,  and 
stand  his  ground,  that  the  limit 
is  five  bags  and  two  trunks.  Of 
course  the  limit  is  about  four 
bags  and  two  trunks  less  than 
that  now,  but  it  will  be  more 
some  day.  Anyway,  there  will 
always  be  some  limit  for  hus- 
bands to  announce  with  an  air  of 
final  authority. 


Several  go-getting  cities  throughout  the  country  are 
displaying  advertisements  on  their  roofs  to  catch  the  air 
trade.  Without  having  seen  any  of  these  ads,  one  can 
visualize  them  with  a  fair  degree  of  accuracy.  "If  you 
can't  read  this  from  5000  feet,  you  need  a  pair  of  our 
window-pane  glasses."  If  the  challenge  isn't  already  en- 
graved somewhere  on  tarpaper  it  soon  will  be.  And  there 
will  have  to  be  some  trick  ads  about  "dropping  in  on  us." 
"You  will  fall  for  Pinetown!"  "Drop  down  for  Googles 
Gumdrops."  These,  or  others  nearly  identical,  are  surely 
in  the  copy  writers'  cards.  But  there  is  one  that  ought  to 
be  prohibited  by  all  Societies  for  the  Prevention  of  Every- 
thing— let  there  be  no  morticians  fancy  phrases  about 
dignified  service,  spread  up  to  the  sky  to  worry  the  over- 
worked business  man,  trying  to  make  his  old  crate  last 
another  season. 


Christmas  air  mail  greetings  and  gift  packages  are  ex- 
pected to  increase  poundage  on  all  routes  beginning  about 
the  first  of  December.  Air  transport  operators  are  pre- 
paring to  put  on  extra  sections  to  take  care  of  deliveries 
for  Santa  Claus  &  Company.  Christmas  greeting  cards  in 
their  envelopes  usually  weigh  less  than  a  half  ounce  and 
require  only  ten  cents  postage.  They  should,  however,  bd 
weighed  before  mailing.  Take  them  to  some  office  mailing 
scales  to  save  standing  in  line  at  the  post  office.  Of  course, 
if  a  letter  or  card  weighs  more  than  a  half  ounce,  the 
postage  required  is  20  cents,  and  so  on  up.  Air  mail  pack- 
ages are  handled  in  the  same  way  as  packages  by  ordi- 
nary mail,  except  that  there  is  as  yet  no  air  parcel  post. 
Put  ten  cents,  any  postage,  on  the  package  for  each  half 
ounce  or  fraction  thereof,  and  mark  it  plainly  "Air  Mail." 


Some  few  persons  may  use  the  air  mail  this  Christmas 
for  the  first  time.  For  their  benefit,  the  new  air  mail 
regulations  are  repeated:  air  mail  goes  at  a  flat  rate  of 
ten  cents  each  half  ounce,  equal  to  an  envelope  and  two 
sheets  of  average  weight  paper.  Use  any  postage;  air 
mail  stamps  are  not  necessary.  If  you  have  no  air  mail 
envelope,  simply  mark  the  letter  "Air  Mail."  Drop  it  in 
any  mail  box  or  letter  chute;  you  needn't  look  for  an  air 
mail  box. 


Be  an  aviator !  Learn  to  fly  at  home  in  ten  easy  les- 
sons! Send  no  money!  In  two  weeks  you  can  be  earning 
S1000  a  month  during  spare  hours!  No  flying,  no  books  to 
read,  in  fact,  nothing  to  do  but  listen  to  our  aviation  les- 
sons over  KFRC  every  Thursday  evening  at  9:45  to  10. 


So  far,  we  have  heard  of  no-one  going  out  and  trying  to 
put  our  instructions  to  the  test — but  we  naturally 
wouldn't — we  left  our  indoor  ship  still  in  the  hangar  last 
week.  But  next  Thursday  night  we  are  going  to  bring  it 
out  and  crank  it  up.  And  just  there  a  difficulty  appears. 
Whether  to  have  the  class  inspect  the  ship  and  take  off, 
or  leave  the  motor  idling  till  the  following  Thursday,  is 
the  question.  We  hate  to  leave  the  class  up  in  the  air  all 
week,  too.  But  some  solution  will  doubtless  present  itself. 
Anyhow,  those  joining  the  class  will  not  be  permitted  to 
fly  anything  but  our  own  "Indoor  Special"  plane. 


Pilot  Harry  Huking  set  a  new-  low  time  record  for  the 
Boeing  Air  Transport  transcontinental  route  between 
Reno  and  Salt  Lake  City  last  week.  He  made  the  trip  in 
three  hours  and  11  minutes,  a  speed  of  138.2  miles  per 
hour.  Pilot  E.  T.  Allen  also  made  a  fast  trip  between 
Cheyenne  and  Salt  Lake  City,  averaging  140  miles  an 
hour.  The  average  speed  of  trains  and  motor  buses,  we 
are  told,  is  something  over  thirty  miles  an  hour.  Airlines 
average  about  100. 


The  air  mail  service  is  now  carrying  140,000  pounds  of 
air  mail  each  month,  just  double  the  70,000  pounds  it 
was  carrying  at  the  first  of  the  year.  A  hundred  and 
forty  thousand  pounds  of  air  mail  would  be  something 
like  five  and  a  half  million  letters.  That  is  a  small  figure 
compared  with  what  it  will  be  five  years  from  now,  when 
nearly  all  first  class  mail  goes  by  air. 


Altimeters  on  airplanes  indicate  the  altitude  above  sea 
level.  The  pilot  may  set  his  altimeter  on  zero  at  Crissi 
Field,  where  ground  level  and  sea  level  are  approximately 
the  same,  and  then  fly  over  to  Reno.  The  instrument  will, 
of  course,  continue  to  register  altitudes  above  sea  level, 
but  not  ground  levels.  When  the  plane  is  on  the  ground  at 
Reno,  the  altimeter  will  register  three  or  four  thousand 
feet,  whatever  the  altitude  there  is.  For  that  reason,  one 
cannot  tell  the  exact  altitude  after  he  leaves  the  field 
where  he  set  his  instrument  on  zero,  except  by  reading 
ground  altitudes  from  a  map  and  making  calculations. 
Altimeter  readings  will  also  vary  somewhat  with  varying 
barometric  pressures  from  day,  to  day.  This  difference, 
however,  is  very  slight. 


Pacific  Air  Transport,  flying  air  mail,  express  and  pas- 
sengers between  San  Francisco,  Seattle,  and  Los  Angeles, 
has  put  into  effect  a  half-rate  express  service  to  take  care 
of  those  who  wish  to  send  gift  packages  by  air  mail.  Like 
other  airlines,  the  coast  route  continues  to  operate  on 
daily  schedule  throughout  the  winter. 


AVOID  THE  RUSH— DO  YOUR  CHRISTMAS 
SHOPPING  NOW! 

Sing  Fat  Company 

The  Leading  Chinese  Bazaar 
CHINATOWN 

S.  W.  COR  CALIFORNIA  ST.  AND  GRANT  AVENUE 

Mail  Orders  Attended  to  Promptly 

SAN  FRANCISCO.  CALIFORNIA 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


By  Florence  de  Long 

SMILER  BUNN,  Gentleman  Adventurer,  by  Bertram 
Atkey  ;  Lincoln  MacVeagh ;  The  Dial  Press ;  S2.00. 
Smiler  Bunn  has  appeared  in  public  before  and  to  many 
readers  he  will  need  no  introduction.  Smiler  is  patterned 
after  the  immortal  Sherlock  Holmes,  but  of  a  different 
school.  He  works  principally  on  "hunches"  and  his 
hunches  usually  materialize  into  actualities  resulting  in 
monetary  gains  for  himself,  and  incidentally  for  his 
friend,  the  ex-Lord  Fortworth  who,  though  not  in  the 
same  class  as  Smiler,  is  a  staunch  aide  at  the  crises. 

They  both  wax  rich  and  somewhat  "ritzy" ;  buy  a  coun- 
try place,  live  on  fine  wines  and  become  both  somewhat 
bucolic  and  alcoholic.  In  short,  they  are  a  couple  of  old 
rascals  whose  Golden  Rule  runs:  "Do  a  good  turn  for 
others  that  they  may  in  turn  do  a  good  turn  for  you." 


KING  COBRA   (Illustrated),  by  Henry  Hervey;  Cosmo- 
politan Book  Corporation,  §4.00. 

A  fascinating  story  of  the  author's  meanderings 
through  French  Indo-China,  the  interesting  people  he 
met,  the  varied  scenes  of  the  country  through  which  he 
elected  to  travel  and  his  final  triumph  anent  the  history 
of  the  rise  and  disintegration  of  Ankor-Wat  and  Wat- 
Phu.  It  is  the  realization  of  a  dream  conceived  in  the 
mind  of  a  small  boy,  when  the  magic  word  "Ankor" 
flashed  into  vision  and  kindled  in  his  childish  brain  a 
vision  that  he  lived  to  gratify. 

Henry  Hervey  possesses  an  astonishingly  varied  vo- 
cabulary, interspersed  with  color  and  imagery  as  fas- 
cinating as  the  scenes  he  depicts.  He  rarely  repeats  him- 
self and  when  we  do  catch  an  echo  it  has  a  reverberation 
almost  as  intense  as  the  incessant  beat  of  the  drums  he 
mentions. 


THE  DANGEROUS  ISLES,  by  Basil  Carey ;  Lincoln  Mac- 
Veagh ;  The  Dial  Press ;  §2.00. 

We'll  say  they  are!  And  we  are  inclined  to  agree,  too, 
with  the  person  who  said  pearls  are  unlucky  because  the 
ones  in  this  story  bring  bad  luck  to  nearly  every  one  who 
comes  in  contact  with  them. 

The  story  opens  with  a  sense  of  impending  disaster  and 
the  thrill  seekers  will  not  be  disappointed  as  they  read  on 
to  the  end.  Take  a  young  and  pretty  girl,  set  her  down 
in  the  midst  of  these  far-away,  lonesome  islands,  sur- 
rounded by  a  group  of  ne'er-do-wells  and  condition-im- 
posed exiles,  and  anything  is  likely  to  happen.  And  the 
best  of  it  is  that  it  does  not  seem  highly  improbable. 


WONDERTALES  FROM  PIRATE  ISLES,  by  Frances 
Jenkins  Olcott.  illustrated  by  Herman  Rosse ;  Long- 
mans, Green  &  Co. :  $2.00. 

A  series  of  interesting  little  fairy  stories  of  the  Dutch 
East  Indies  passed  along  to  our  own  youngsters  to  enjoy. 
In  them  can  be  traced  some  of  our  "old  timers."  but  for 
the  most  part  they  possess  an  originality  of  their  own. 

An  Arabian  Nights  atmosphere  is  created  through  each 
story  being  told  to  the  chief  of  the  cannibals  by  his  cap- 
tives, "for  the  sake  of  their  lives."  It  is  left  to  the 
youngsters  to  decide  which  of  the  captives  are  to  escape. 

A  "Tiny  Dictionary"  and  "Tiny  History"  are  attached. 
to  make  the  train  of  thought  run  smoothly  for  the  little 
minds. 


A  Builder 
Says: 


It  is  refreshing  to  find  a 
real  estate  section  with 
real  news  uninspired  ex- 
cept by  the  actual  facts  of 
the  case.  I  find  this  in  the 


ttmuwo 


A  Christmas  Gift 
That's  Sure  to  Please  Her! 


Good  Luck  Butterfly  Compact 

A  Real  Pressed  Butterfly  in  the  Case 

The  Latest  Parisian  Novelty! 

Contains  the  New  Economy  Powder  Sifter,  Lip- 
stick, Face  and  Lip  Rouge,  and  an  Eyebrow 
Pencil,  concealed  in  the  tassel. 

Prices:  $3.50,  $5.00.  $6.00  and  $7.50 

AND  REMEMBER: 
The  Only  Place  in  San  Francisco  to  Get  Them  Is 

RADKE  &  CO. 

ten  and  Silversmiths 

208  POWELL  ST. 


Exclusive  Showing  of  All  Kinds  oj  Butterjly  Jewelry — 
■  <7  as  Many  Other  Attractive  Christmas  Novelties 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   EaBtern   and   Western   Oils 

New   Method   Washing;  and   Polishing; 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling;  and   Greasing; — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.    George   Garage,    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


NTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers   and    National    Service 

Organization   for   Lockheed   Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Phone  Franklin  4191,  Day:  3985.  Night 


Satisfaction   Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruettan — Proprietors — L.   M.   Nickcrson 

It   iB  not  always   that   the   old  and   larcer  establishments  do   the   best   work. 

We   have  just  started   in   a   small   place  and   pride   ourselves  as   being 

experts    in    our    line.     Our    customers   always    "stick." 
TRANSMISSION   AND  MOTOR  —  CLEANING  —  TOP   DRESSING 


1140   GEARY 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining; to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blncksmi  thine. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 

rJhos£Kent  shirts  rfhosHKeai 

^Hfla^     NIGHT  p0BES     ^UikIv 

Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

By  K.  R.  Schwartz 

National  Automobile  Club 

The  current  season  provides  a  good  opportunity  to  gi^e 
the  car  top  a  coating  of  one  of  the  many  good  preserva- 
tives now  on  the  market.    This  goes  for  both  open  and 

closed  models. 

*  *     * 

Motor  vehicle  owners  in  the  United  States  paid  a  total 
of  $101,250,841  in  gasoline  taxes  during  the  first  six 
months  of  1927,  according  to  statisticians. 

*  *     * 

Four  gasoline  stations  are  already  being  erected  rear 
the  entrances  to  the  Holland  Vehicular  tunnel  in  New 
York.  Business  is  said  to  be  picking  up  all  around  the 
tunnel,  and  real  estate  values  are  jumping. 

*  *     * 

An  automobile  taken  apart,  and  each  of  its  12,000  parts 
attached  to  a  separate  card,  was  one  of  the  features  of 
the  London  Motor  Show  this  year.  The  cards  with  the 
parts  on  them  covered  the  walls  of  two  entire  floors  in 
the  mammoth  building  in  which  the  English  show  was 

held. 

*  *     * 

Preparations  have  virtually  been  completed  at  all  the 
offices  of  the  National  Automobile  Club  throughout  the 
state  for  the  annual  issuance  of  license  plates  which  this 
year  will  be  on  December  15  instead  of  January  1  as  here- 
tofore. Officers  of  the  club  anticipate  that  this  year  the 
organization  will  issue  far  in  excess  of  the  100,000  plates 
distributed  by  the  club  in  the  early  months  of  last  year. 

*  *     * 

With  the  completion  in  the  near  future  of  a  few  un- 
finished stretches,  Kentucky  will  have  a  524-mile  high- 
way, according  to  reports  from  that  state.  The  new  road 
is  the  Catlettsburg-Wickliffe  highway,  which  when  com- 
bined with  the  Mayo  Trail  will  be  the  longest  of  all  pos- 
sible continuous  roads  in  Kentucky.  When  the  road  is; 
completed,  it  will  be  possible  to  motor  from  Hickman  to  i 
Pikesville,  traversing  thirty  counties. 

*  *     * 

Motorists  to  Yosemite  must  now  use  the  All- Year  route 
as  all  other  routes  are  closed.  Here's  the  touring  bureau' 
report  on  the  Ail-Year  road:  Merced  to  Yosemite,  84 
miles,  with  pavement  to  the  Merced-Mariposa  county  line. 
From  there,  gravel  road,  somewhat  rough  to  Mariposa, 
The  next  nine  miles  of  road  is  being  widened,  thence  ex- 
cellent gravel  oiled  road  to  El  Portal  and  pavement  into 
the  valley.  Check  in  at  the  Arch  Rock  ranger  station 
between  6  a.  m.  and  10  p.  m. 

*  *     * 

Coast  and  valley  routes  to  Los  Angeles  are  in  good 
condition  at  the  present  time,  with  the  exception  of  some 
construction  work  on  either  road.  The  work  does  notj 
interfere  with  traffic,  but  cautious  driving  is  necessary  at| 
points  where  the  construction  is  under  way. 

On  the  Coast  road  there  is  shoulder  work  just  south  of  I 
San  Lucas  and  also  about  three  miles  north  of  Pismo 
Beach  where  the  road  is  being  widened.  Slow  going  is 
advisable  at  these  points,  the  latter  being  very  slippery 
during  wet  weather,  due  to  the  loose  dirt  sifted  on  the| 
highway. 

On  the  Valley  road,  it  is  advisable  to  travel  via  thel 
Tunnel  road  and  Walnut  Creek,  or  via  Niles  canyon  to 
Dublin.  The  road  between  Dublin  and  Livermore  is  now 
open,  with  but  two  short,  good  detours  around  bridges. 
Between  Famosa  and  Lerdo,  two  short  detours,  varying| 
in  length  as  work  progresses,  will  be  encountered. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


From  Brighter  Pens  Than  Ours 

"The  Dawn,"  Mrs.  Grayson's  trans-atlantic  plane,  evi- 
dently is  the  "Dawn  of  a  to-morrow," — Brooklyn  Eagle. 


Until  the  other  day  a  lady  aged  a  hundred-and-three, 
living  in  County  Tyrone,  had  never  seen  a  motor  car. 
That  explains  it. — Punch. 


Every  man  has  his  day.   The  pedestrian  has  the  right 
of  way  in  an  ambulance.- — Anaheim  Plain  Dealer. 


A  street  in  London  has  been  named  after  a  well-known 
Dean.  Lamp-posts  at  short  intervals,  however,  disperse 
the  gloom. — Punch. 


Big  Bill  Thompson  still  insists  that  the  histories  of  this 
country  are  being  poisoned  with  British  propaganda. 
Devilishly  clever  people,  these  British!  Where  we  made 
our  mistake  was  in  allowing  them  to  settle  in  our  country 
in  the  first  place. — Detroit  News. 


Fascism  is  five  years  old,  and  behaves  just  like  that.- 
Albany  Knickerbocker  Press. 


Another  of  life's  problems  is  how  to  keep  dumb  people 
from  talking. — Arkansas  Gazette. 


Ruth  Elder  proves  that,  even  under  the  most  distres- 
sing circumstances,  there's  never  a  slip  'twixt  the  stick 
and  the  lip. — Brunswick  (Ga.)  Pilot. 


Patronizing  the  Local  Product — A  party  of  forty 
American  visitors  to  England  brought  their  own  cars 
with  them.  The  trouble  is  that  they'll  probably  use  our 
pedestrians. — London  Opinion. 

Compound  Interest — "So  you  met  Alice  today." 

"Yes,  I  haven't  seen  her  for  ten  years." 

"Has  she  kept  her  girlish  figure?" 

"Kept  it?   She's  doubled  it."— Boston  Transcript. 


Placing  the  Static— Mrs.  Witsend  (from  stairway)  — 
"Wilbur,  for  mercy's  sake,  turn  off  that  radio!  That 
woman  has  the  awfullest  voice  I  ever  heard!" 

Wilbur — "Ha!  Ha!  This  isn't  the  radio,  ma.  This  is 
Mrs.  Highpitch  come  to  call!" — Life. 


Colonel  Lindbergh  denies  that  he'll  go  into  politics. 
His  realm  is  in  the  air,  not  in  the  hot  air. — Beloit  Daily 
News. 


Airplanes  aren't  the  only  things  that  cross  the  Atlantic 
only  one  way.    There  are  loans.— Chico  (Cal.)  Record. 


Putting  the  Treat  in  Treatment.— Doctor— "Your  tem- 
perature seems  to  have  taken  a  drop." 

Patient— "Can't  you  fix  it  so  I  can  do  the  same,  doc- 
tor?"— Boston   Transcript. 


Republicans  afraid  of  Al  Smith,  says  headline, 
the  Democrats. — Winston-Salem  Journal. 


So  are 


It  is  said  that  green  quiets  the  nerves,  but  a  roll  of 
long  green  sometimes  excites  them.  too. — Florence  (Ala.) 
Herald. 


Stealing  Her  Stuff.— Mistress  (to  applicant  for  position 
as  maid)— "And  why  did  you  leave  your  last  place?" 

Applicant — "The  mistress  copied  every  new  hat  I 
bought." — Smith's  Weekly. 


—THE  MOST 
COMFORTABLE 

— MILE-A-MINUTE 
CAR  EVER  BUILT 


the 
FRANKLIN 

Airman 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


c* 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  192'i 


On  the  Air 

By  C.  J.  Pennington 

Regarding  the  antenna,  it  must  not 
be  thought  that  the  longer  the  wire 
the  greater  distance  can  be  had.  If 
too  much  wire  is  used  in  the  antenna, 
the  natural  wave  length  will  bo  so 
great  that  low  wave  lengths  cannot 
be  tuned  in.  The  ideal  antenna  is  a 
single  copper  wire  about  80  to  100 
feet  long,  including  the  lead-in.  A 
long  aerial  of  course,  will  absorb 
more  energy  than  a  shorter  aerial.  A 
short  aerial  is  more  selective  than  a 
long  aerial.  The  great  majority  of 
radio  fans  use  125  feet  of  wire  in- 
cluding the  lead-in  and  ground.  Where 
selectivity  is  not  so  important,  as  in 
the  country,  a  long  aerial  is  an  advan- 
tage. Including  the  lead-in  and 
ground  wires,  the  maximum  length  of 
aerial  should  not  exceed  150  feet. 
Composition  antenna  insulators 
should  be  used  at  each  end  of  the  an- 
tenna. The  lead-in  should  be  one  foot 
or  more  from  the  side  of  the  build- 
ing and  should  be  insulated.  The  di- 
rection of  the  antenna  has  much  to  do 
with  regard  to  what  distant  stations 
are  received.  For  example  a  person 
in  San  Francisco,  to  receive  southern 
stations,  should  have  the  antenna 
pointing  north  and  south,  and  in  this 
case  the  lead-in  should  be  off  the 
southern  end  of  the  antenna.  To  re- 
ceive stations  from  the  west,  have 
the  antenna  pointing  east  and  west, 
and  have  the  lead-in  from  the  western 
end. 


The  National  Broadcasting  Com- 
pany will  present  to  Pacific  Coast 
Network  listeners  during  the  hour 
from  5:30  to  6:30  p.  m.,  Sunday,  No- 
vember 27,  the  Crosley  Moscow  Art 
Orchestra,  under  the  direction  of 
Max  Dolin. 


RADIO 

By  C.  J.  Pennington 

The  Standard  Symphony  hour,  a 
regular  National  Broadcasting  Com- 
pany feature,  sponsored  by  the  Stand- 
ard Oil  Company,  will  be  presented  at 
the  usual  hour  from  6:30  to  7:30 
p.  m.,  Sunday,  November  27. 


The  National  Players,  with  a  cast 
headed  by  William  Rainey  and  Jean 
Paul  King,  will  enact  the  events  con- 
nected with  the  first  Thanksgiving 
for  National  Broadcasting  Company, 
Pacific  Coast  Network  listeners,  on 
Sunday  evening,  November  27,  from 
9  to  10  p.  m. 

*     *     * 

The  period  from  8  to  9  p.  m.  Mon- 
day, November  28,  will  bring  to  Pa- 
cific Coast  Network  listeners  another 
"Spotlight  Hour." 


It  goes  almost  without  saying  that 
Tuesday  evening,  November  29,  from 
9  to  10  brings  the  Eveready  Hour, 
presented  to  the  Pacific  Coast  Net- 
work listeners  by  the  National  Carbon 
Company,  The  Eveready  orchestra, 
with  Max  Dolin  directing. 


"One  Dollar's  Worth,"  by  O.  Henry, 
will  be  presented  in  dramatized  form 
by  the  National  Players  over  the  Pa- 
cific Coast  Network  on  Tuesday  eve- 
ning, November  29  from  10  to  11  p. 


The  Vagabonds  of  the  National 
Broadcasting  Company^  roving  over 
the  United  States  in  search  of  adven- 
tures among  the  people  of  America, 
will  take  you  with  them  to  the  Fire- 
man's Ball  on  Wednesday,  November 
30,  from  9  to  10  p.  m. 


An  unusual  concert  program  fea- 
turing fairly  modern  music  of  a 
higher  type  will  be  heard  Thursday, 
December  1,  from  9  to  10  p.  m.  over 
the  Pacific  Coast  Network. 


Those  who  travel  the  musical  path 
down  Memory  Lane  will  find  the  hour 
from  9  to  10  p.  m.,  Friday,  December 
2,  the  source  of  many  happy  recollec- 
tions. 

*     *     * 

The  Philco  Hour,  sponsored  by  the 
Philadelphia  Storage  Battery  Com- 
pany, will  be  presented  to  Pacific 
Coast  Network  listeners  at  the  usual 
hour  from  9  to  10  p.  m.  on  Saturday, 
December  3. 


Programs  for  Next  Week 

KFRC— DON  LEE 
SAN  FRANCISCO— 454 

Sunday,    November   27 

12    noon   to    1:00   p.    m.— Church   service. 

5:00    to    6:00    p.    m. — Organ    recital. 

6:00  to  6:30  p.  m. — Talk. 

6:30  to  8:30  p.   m. — Mark  Hopkins  concert  orchestra 

8:30  to  10:00  p.  m. — Walter  Krausgrill's  Orchestra. 

10:00  to   12:00   p.   m.— KFRC  dance  orchestra. 

Monday,    November  28 

7:00  to  8:00  a.  m.— Seal  Rock  program. 

8:00  to  9:00  a.   m.— Musical  program. 

9:00  to    9:11    p.    m.- — Shopping   service. 

10:00   to    11:00   a.    m.— Musical    program. 

11:00  to  11:30  a.  m—  Household  hints. 

11  :30    to    12  :00    noon — Amateur    tryouts. 

12:00   to   1:00   p.   m.— Sherman.   Clay    program. 

4  :30   to   5  :15    p.   m. — Organ    recital. 

5:15    to   5:45    p.    m. — Mac   and    his   gang. 

-"i :  I  "i   in  0:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and   screen,   police  report! 

6:30   to  7:00   p.    m.— Sports   talk 

7  :00  to  7  :30  p.  m.— The  Cecilians. 

8:00   to    10:00    p.    m.  — Blue    Monday   Jamboree. 

10:00  to  12:00  p.   m. — Dance  program 

Tuesday.    November   29 

7:00  to  8:00  p.   m. — Seal   Rock   program. 

8:00    to    9:00    a.    m. — Musical    program. 

10:00   to   11:00  a.    m. — Musical    program. 

11:00   to   11:30  a.   m.— Doings  of  Dorothy. 

11:30  a.   m.  to   12:00   noon — Amateur  tryout  progran 

12:00  to  1:00  p.  m.— Sherman,  Clay  concert. 

4:30    to    5:30    p.    m.— Organ    recital. 

5:30   to   6:10   p.    m. — Mac   and    his    gang. 

6:10  to  6:25  p.  m. — Stamp  collecting. 

6 :2o  to  6:30  p.  m.-  Stag'    and     irutn. 

6:30    to   6:50    p.    m.— The    Cecilians. 

6:50   to   7:00   p.    m.— Investment    talk. 

7:00  to  7:30   p.    m.— The  Cecelians 

8:00  to  9:00  p.  m. — Shell   Oil  Serenaders. 

9:00    to    10:00    p.    m.— KFRC    Dance   Orchestra. 

10:00   to   12:00   p.   m.— KFRC   Dance  Orchesh;i. 

Wednesday.    November  30 

7:00  to  8:00  p.  m.— Seal   Rock    program. 

8:00   to  9:00  a.  m. — Musical   program. 

10 :00   to    11  :00   a,    m. — Musical    program, 

11:00   to   11:30  a.   m.— Househnhi    hints, 

11:30  to  12:00  noon — Amateur  tryout  period. 

12:00  to  1:00  p.  m. — Sherman,  Clay  concert. 

4:30  to  5:30  p.   m.— Organ   recital. 

5:30    to   6:20    p.   m. — Mac   and    his    gang. 

6:20  to  6:30  p.   m. — Stage  and  screen. 

6:30  to  7:30  p.  m.— The  Cecilians. 

8:00    to   9:00  p.   m. — Maxwell    House  Coffee   progral 

9:00  to  10:00  p.  m.— KFRC  Ensemble  and  soloists. 

10:00  to    12:00    p.    m. — Dance   program. 

Thursday.   December    1 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00  to  11:00  a.  m.- — Musical   program. 

11:00   to    11:30  a.    m.— Doings   of    Dorothy. 

11:30  to  12:00  noon — Amateur  tryouts. 

12:00  tu   1:00  p.   m. — Sherman,   Clay  program. 

4:30  to  5:30  p.   m. — Organ  recital. 

5:30    to    6:20    p.    m. — Mac    and    his    Gang. 

6:20  to  6:30  p.  m. — Stage.   Screen,    Police  reports. 

6:30   to    7:30    p.   m. — The    Cecilians. 

8:00  to  9:00  p.  m. — Mona  Motor  Oil  Co. 

9:00  to  9:45  p.  m.— KFRC  Movie  Club. 

9:45  to  10:00  p.  m. — Airplane  (lying  lesson, 

10:00   to   11:00   p.    m. — Dance  orchestra. 

11:00  to   12:00  p.   m. — Balconades  Dance  Orchestra. 

Friday,  December  2 

7:00  to  8:00   p.    m.— Seal    Rock   program. 

8:00  to  9:00  p.   m. — Musical  program. 

10:00   to    11:00   a.   m.— Musical    program. 

11:00  to  11:30  a.  m. — Hints  to  home-makers. 

11 :30    to    12  :00    noon — Amateur    tryouts. 

12:00  to  1:00  p.  m. — Sherman,  Clay  program. 

3  :30  to  4  :30  p.  m.— Student  hour, 

4:30    to   5:30    p.    m. — Organ    recital. 

5:30   to  6:20  p.   m. — Mac  and   his   gang. 

6:20    to   1:30   p.   m.— Stage  and  screen. 

6:30  to  7:30  p.   m. — The  Cecilians. 

s  :00    to    9:00    p.    m.— Shell    Oil    Serenaders. 

9:00   to    10:00    p.    m. — Studio   program. 

10:00  to  12:00  p.  m — Dance  orchestra. 

Saturday.   December  3 

7:00   to  8:00  a.   m.— Seal    Rock   program. 

8:00  to   9:00   p.    m. — Musical   program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:46   a.    m. — Amateur   tryouts. 

11:45     to     12:00    noon — Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m.— Sherman,  Clay  co"cert. 
4:30    to    5:30    p.    m. — Organ    recital. 
5:30   to    6:20   p.    m. — Mac  and    his   gang. 
6:20   to  6:30  p.   m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 
8:00  to  12:00  p.   m. — Dance  program. 
KPO— HALE    BROTHERS    AND    THE    CHRONIC 

SAN    FRANCISCO— 422 
Sunday.   November  27 
9:45  to  10:45  a.  m. — Church  services. 
6  :00  to  6  :30  p.  m.— States   Restaurant  orchestra. 
6:30  to  7:30  p.  m.— Symphony  orchestra. 
7:30  to  8:30  p.  m. — Organ  recital. 
8:30   to   10:00   p.  m. — Fairmont  Hotel   concert  .rcr 

tra. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Monday,   November  28 

6:45,  7  :  15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m.— Sperry  Flour  happy   hour. 

10  :30  to  10  :45  a.  m. — Ye  Towne  Oyer  service. 

11:30   to    12:60  p.   m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

1:00  to  2:00  p.   m. — KPO  orchestra. 

4:00    to   5:00    p.    m.— Studio    program. 

5:00   to  6:00  p.   m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Towne   Oyer  service. 

6:30   to  7:30  p.   m. — S.   &    W.  concert  orchestra. 

8:00  to  9:00  p.  m. — National  Broadcasting  Company. 

00   to    10:00    p.    m. — Musical   program. 
10  :00  p.  m.  to  12  midnight — KPO's    variety    hour. 
Tuesday,    Novemher    29 

6  :45.  7  :15  and  7  :45  a.  m. — Health    exercises. 
8l00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10  :00  to  10  :30  a.  m. — Domestic   economist. 
10  :30  to  10  :45  a.  m. — Ye  Towne   Oyer  service. 
11:30  to   12:50  p.  m.— Kane's  Hawaiians. 
12  noon — Time  signals,    Scripture   reading. 
1:00    to   2:00   p.    m. — KPO   orchestra. 
4:00    to    5:00    p.    m.— KPO    orchestra. 
5:00  to  6:00  p.  m. — Children's  hour. 
6:00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 
8:30  to  7:30  p.  m. — States  Restaurant  orchestra. 
:00   to   8:30    p.    m. — Studio   program. 
:30  to  11:00  p.  m. — National  Broadcasting  Company. 
Wednesday,    November  30 
6:45,  7  :15  and  7  :45  a.  m.— Health    exercises. 
8:00  to  9  :00  a.  m.— Sperry   Flour  happy  hour. 
10:30  to  10  :45  a.  m. — Ye  Towne  Cryer  service. 
10:45  a.  m— Home  service  talk. 
11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

noon— Time  signals.    Scripture   reading. 
1:00  to  2:00  p.  m. — KPO  orchestra. 
4:00   to   5:00   p.    m.— Studio    program. 
5:00  to  6:00  p.  m. — Children's  hour. 
,.00  to  6  :30  p.  m. — Ye   Towne    Cryer  service. 
6:30   to   7:30  p.  m.— S.   &   W.  concert  orchestra. 
8:00    to    9:00    p.    m. — Atwater    Kent    Artists. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — States  Restaurant  Orchestra. 
Thursday,   December    1 
6  :45,  7  :15  and  7  :45  a.  m. — Health    exerciseB. 

00  to  9  :00  a.m. — Sperry   Flour  happy   hour. 
10  :00  to  10  :30  a.  m.— Domestic    economist. 
10:30  to  10:45  a.  m.—  Ye   Towne   Cryer  service. 
11:30   to    12:50    p.    m. — Kane's    Hawaiians. 
12  noon — Time  signals.    Scripture   reading. 
1:00    to    2:00    p.    m. — KPO    orchestra. 
4:00  to  5:00  p.   m. — Studio  program. 
5:00  to  6:00  p.    m. — Children's   hour. 

00  to  6:30  p.  m.— Ye    Towne    Cryer   service. 

.  ;30  to  7:00  p.  m. — Board  of  Education. 
7:i)ii  t<»  7:30  p.  m. — Bonk  review  and  sports. 

.mi  to  9:00  p.  m. — Caswell  hour. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00   to   11:00  p.   m. — States   ReBtaurant    Orchestra. 
Friday,  December  2 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 
8:00  to  9:00  a.  m. — Sperry   Flour   happy   hour. 
10:30  to  10:45  a.  m, — Ye   Towne   Cryer  service. 
Hi:  If,   a.   m. — Home  service   talk. 
11:3(1    a.    m.    to    12:45    p.    m.  -Knur's    Hawaiians. 
12  noon — Time  signals.   Scripture    reading. 
12  :45  p.  m.—  Commonwealth    luncheon   at  Palace  Hotel. 
1:30  to   2:00   p.    m— KPO   orchestra. 
2:00   to   4:00   p.    m.     Weekly   Auditions. 
4:00  to  5:00  p.  m.— KPO  orchestra. 
5:00  to  6:00   p.    m.— Children's  hour. 
6  :00  to  6  :80  p.  m. — Ye   Town--    Cryer  service. 
HBO   In   7:80   P.   m. — S.   &   W.   concert   orchestra. 
8:00  to  9:00  p.  m. — Program,   the  Calpet  orchestra. 
9:00    to    10:00    p.    m. — Abas    String    Quartet. 
10:00   to   11:00   p.  m.    -KPO   Dance  Orchestra. 
Saturday,    December   3 
6:45,  7  :15  and  7:45  a.  m.— Health    exercises, 

00  to  9 :00  a.  m.— Sperry  Flour  happy  hour. 
10:00  to  10:30  a.  m.—  Domes l  ic    economist. 
ffi:30  to  10:45  a.  m. — Ye  Towne  Cryer 
11:30  to  12:50  p.  m.- -Kane's   Hawaiians. 
12  noon — Time   signals.    Scripture    reading. 
1:00    to    2:00    p.    m.-   KPO   orchestra. 
2:00    p.    m. — Football. 
6:00   to  6:00  p.    m.— Children's  hour. 

,00  to  6:80  p.  m.-    Ye    Towne   Cryer    service. 
6:30  to  7  :00  p.  m. — StattS    Restaurant    orchestra. 
g:00    to    10:01)   p.   m.-   National    Bro  I  ompany. 

10:iii!    to    11:00   p.    m.      KPO   dance  orchestra. 


KFWI— RADIO    ENTERTAINMENTS, 
SAN  FRANCISCO— 167 
Sunday.  November  27 

■  ■■   10  9 :O0  p.  m.     Church  sen  I 

o  10:00  p.  m.  Studio  program. 
10:00  to  12:00  p.  m.  Dance  program. 
Monday,   November   2S 

10:27    a,    m.      Breakfast    program. 
10:27  to  10:80  a.  ra. — l\    S.    weather    reports. 
10  ;S0    to    1 1  :00    a,    m.      Fashion    ! 
12:00  to  1  :00  p.  m. — Luncheon    program. 
1:00  bo   1:8Q   p.   m.— Country  store. 

6:00    to    5:30    p.    m.-   Concert. 
6:00  to   6:50   p.   m. — Dinner  concert. 
6:50  to  7:16  p.  m. — Sports  talk. 
He  bo  7  :80  p.  m.-   Advertisine  talk. 
8:00    to   S  :S0    p.   m. — Darneille  Sister. 
8;S0   to   9:00    p.    ni. — Studio   program. 
$:00   to    10:00    p.    m.— Dance  orch. 
10:00p.m.      Weather   and    police   reports. 
10:03  to   11:00  p.   m.     Dance  music. 


Tuesday,    Novemher    29 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20   to    10:27   a.    m.  —  Breakfast   program. 

10:27  to  10:30  a.  m. — U.    S.    weather   reports. 

12:00    to    1:00    p.    m.— Concert. 

1 :00  to  1 :30  p.  m.— Country  store. 

1 :30  to  2  :00  p.  m. — Cowell    Dein,  piano  and   banjo. 

5  :00    to    5  :30    p.    m.— Concert. 

5:30  to  6:00  p.  m. — Construction  reports. 

6:00   to  7:00   p.   m. — Dinner  hour  concert. 

7:00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15  to  7:30   p.    m. — Art  course. 

8:00    to    9:00    p.    m. — Dance    orchestra. 

9:00    to   10:00   p.   m.— Musical   program. 

10:00  p.m. — Weather  and    police  reports. 

10:03   to    10:30   p.   m.— Novelty  program. 

10:30   to   11:00    p.    m.— Lloyd  Monroe. 

Wednesday,    November  30 

7  :00,  7  :30  and  S  :00  a.  m.— Health    exercises. 

8:20    to    10:27   a.   m. — Breakfast   program. 

10  :27  to  10  :30  a.  m. — U.    S.    weather    reports. 

12:00  to    1:00    p.   m. — Luncheon    program. 

1 :00  to  1 :30  p.  m— Country  store. 

5 :00    to    5 :30    p.    m. — Concert. 

5  :30    to   6  :00   p.    m. — Construction   reports. 
6:00  to  7:00  p.  m. — Concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7  :15  to  7  :30  p.  m. — Studio  program. 
S:00  to    8:30   p.   m. — Madeline  Evans. 

8  :30  to  9  :00  p.  m. — Paul  Harasin. 
9:00   to   10:00  p.  m. — Studio  program. 

10  :00  p.  m.— Weather   and    police   reports. 

10:03  to    11:00   p.  m. — Clyde   Cooper's   orchestra. 

Thursday,   Decemher   1 

7  :00,  7  :30  and  8  :00  a.  m.— Health    exercises. 

8:20    to    10:27   a.    m.— Breakfast  program. 

10:27  to  10  :30  a.  m. — U.    S.    weather    reports. 

10:30  to  11  :00  a.  m.~ Fashion  hints  by  Babette. 

12:00   to   1:00   p.    m. — Luncheon    program. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m. — Concert. 

5:30   to   6:00   p.   m. — Construction   reports. 

6  :00  to  7  :00  p.  m. — Dinner  hour   program. 

7  :00  to  7  :15  p.  m—  Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art  course. 

8:00  to  9:00   p.  m.— Studio  program. 

9:00   to   9:30   p.   m. — Novelty   program. 

9:30  to  10:00  p.  m—  Studio  program. 

10:00  to  11:00  p.  m.— KFWI  Gypsy  band. 

Fridav,  December  2 

7  :00,  7  :30  and  S  :00  a.  m.— Exercise  hour. 

8:20   to    10:27    a.    m. — Breakfast    program. 

10:27  to  10:30  a.  m. — U.    S.    weather    reports. 

12:00  to  1:00  p.  m. — Musical  luncheon  program. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30   p.    m.— Concert. 

5:30  to  6:00  p.  m.— Construction  reports. 

6:00  to  7:00  p.   m.— Program. 

7:00  to  7:15  p.m.— Sports  by  Geo.  T.  Davis. 

7:15    to   7:30    p.    m.— Art   course. 

s -00    to    9:00    p.    m. — Studio    program. 

9:00    to    10:00    p.    m.— Dance   program. 

10  :0()  p.  m.— Weather    and    police    reports. 

10:03  to   10:30  p.  m—  Gloria  Del  Rae 

10 :80   t"    it  :00   p.   m.     Popular    program. 

Salurdav,    December    3 

7  :00,  7  :30  and  8  :00  a.  m.— Exercise  hour. 

8-20  to  10  :27  a.  m. — Musical   breakfast  program. 

10:27  to  10  :80a.  m. — U.    S.    weather   reports. 

5:00  to  5:30  p.   m. — Concert 

5:30   to   6:00   p.    m.— Construction    reports. 

6:00  to  7:00  p.  m.— Dinner    hour    concert. 

7:00   to  7:30   p.    m.— Election   talk. 

s  :00  to  9  :0ll  p.  m. — Athena    Ale\androfT,    soprano. 

9:00    to    10:00    p.    m.—  Harriet    Lewis. 

10:00  to   12:80  p.  m.— KFWI  surprise  party. 

KJBS— JULIUS    BRUNTON    &    SONS 
SAN    FRANCISCO— 220 
Sundav,    Nnvemher    27 

1:30   to   3:30    p.   m. — Instrument  and    vocal   selections. 
3:80  to   5:00  p.    m. — Dance  music. 
Monday.    Ni»\ember    28 

9:00   to    12:00    m.  —  Insirument   and   vocal   selections. 
1:80  to  8:00  p.  m.     Instrument  and  vocal  selections. 

3:00   to    1:00   p.    m.-  Letterman   Hospital   program. 

,,,    5:0Q    p.    m.    -Instrument   and    vocal    selections. 
s  :00    to   9:00    p.    m.—  Instrument    and    vocal    selections. 
9:00    io    11:00    p.    m. — Studio   program. 
Tuesday.   November  29 

9:00    to    12:00   a.    m.-  -Instrument    and    vocal    selections. 

1:80  to  2:00  p.   m.— Instrument  ami  vocal  selections. 

2:00  to  3:00   p.   m-    Studio      Sheridan    Williams,   tenor, 
to    5:00    p.    m. — Instrument    and    vocal    selections. 
g;00    to    9:00    p.    m. — Orthoprmnic    selections. 

-Nut    Club   meeting. 
Wednesday.    Novemher   30 

9:00  to  12:00  a.  ni.- -Instrument  and  vocal  selections. 
1:80    to    .*.  :00    p.    m,      Insirument    and    vocal    selections. 

1    to  10:00  p.  m.— Orthophonic  recital. 
Thursday.    Decemher   I 

I   12:00  a-   m.— Instrument  and  vocal  selections. 
6:00    P.    m.-    Instrument    and    vocal    selections. 
0    10:00    p.    m.      Music    lovers'    program. 
Fridav.   December   2 

9;00  to  12:00  a.  m. — Instrument  and  vocal  selections. 
1-80  to  5:00  p.  m.—  Instrument  and  vocal  selections. 
8:00    to    9:80    p.    m.— Dance    music. 

0    11  :0ft   p.  m. — Studio  program. 
Saturday.    Decemher    3 

9:ft0  to  12:00  a.  m.  Instrument  and  vocal  selections. 
1:30   to  5:00    p.   m. — Instrument  and   vocal   selections. 

KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 

Monday.    Novemher    28 

to    11:30   a.    m.— Economics    hour. 
11  :30  to   1    p.   m. — Luncheon  concert. 
1:00    to    1:30    p.    m. — Special    program. 


5:80    to    8:80    p.    m. -Brother    Bob"s    club. 

6:30  to  7:00  p.  ni.— Dinner  concert. 

7:00  to  7:30  p.  m. — News  broadcast. 

8:00    to  9:00   p.    m.     Special   program. 

9:00    to    10:00    p.    m.— Weekly    meeting    of    Lake    Mer- 

ritt   Ducks. 
Tuesday,    November    29 
10:00  to  11:30  a.  m.— Economics  hour. 
11:30  to  1:00  p.   m. — Luncheon   concert. 
1  :00    to    1  :30    p.    m. — Special    program. 
5:30    to    6:30    p.    m.— Brother   Bob's    club. 
6:30  to  7:00  p.   m. — Dinner  concert. 
7:00   to  7:30  p.   m. — News  broadcast. 
8:00  to   10:00   p.   m.— Variety  hour. 
Wednesday,    November  30 
10:00  to  11:30  a.  m. — Economics  hour. 
11:30  to  1:00  p.    m. — Luncheon  concert. 
1 :00   to    1 :30    p.    m. — -Special    program. 
5:30    to    6:30   p.    m.— Brother   Bob's   club. 
6:30  to  7:00  p.   m. — Dinner  concert. 
7:00  to  7:30  p.  m.— News   broadcast. 
8:00   to    9:00    p.   m. —Educational   program. 
9:00  to  10:00  p.  m.— Variety  hour. 
Thursday,   Decemher   1 
10:00  to  11:30  a.  m. — Economics  hour. 
11:30  to  1:00  p.   m. — Luncheon  concert. 
1:00    to    1:30    p.    m. — Special    program. 
4:30   to  5:30   p.   m. — Richards'   Hawaiians. 
5:30    to   6:30   p.    m.— Brother   Bob's    club. 
6:30  to  7:00  p.  m. — -Dinner  concert. 
7:00  to  7:30  p.  m. — News  broadcast. 
8:00   to   10:00   p.   m.— Variety   hour. 
Friday,  Decemher  2 

10:00  to  11:30  a.  m. — Economics  hour. 
11:30   to  1:00  p.   m. — Luncheon   concert. 
1  :00    to    1  :30    p.    m. — -Special    program. 
4:30  to   5:30   p.    m. — Richards'   Hawaiians. 
5:30   to    6:30   p.    m.— Brother   Bob's    club. 
6:30  to  7:00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.   m. — News  broadcast. 
8:00    to    9:00    p.    m. — Variety    hour. 

9:00  to   10:00  p.  m.—  Athens  Athletic  Club  Orchestra. 
Saturday,    Decemher    3 
10:00  to  11:30  a.  m. — Economics  hour. 
11:30    to   1:00  p.   m. — Luncheon  concert. 
1  :00    to    1  :30    p.    m. — Special    program. 
4:30  to   5:30  p.   m. — Richard's  Hawaiians. 
6:30  to  7:00  p.  m.— Dinner  conceit. 
7:00  to  7:30   p.    m.     News   broadcast. 
8:00   to    10:00    p.    m.— Variety    hour. 

KGO— GENERAL    ELECTRIC 

OAKLAND— 391 
Sunday,   Novemher   27 
11:00    a.    m. — Church    service. 
5  :30    to    7  :30    p.    m.— N.    B.    C.    program. 
7:30  p.  m. — Weather  report. 
7:35   to   9:00   p.   m. — Church  service. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
Monday,   November   28 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert. 
12:30.    weather;    1:00.    weather;    1:03,    S.    F.    stocks; 

1:08,  N.  Y.  stocks. 
3:30  to  4:00  p.  m. — Women's  Cluhs. 
4:00  to  5:00   p.  m.— St.    Francis  Orchestra. 
5  :30  to  6  :00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  m. — Dance  orchestra. 
i".  :  15    p.     m.  —  "What's     Happening     in    the    World." 
7:05.     weather:     7  :0S.     S.     F.     produce     grain,    cotton; 

7:lfi.    S.    F.    stocks    (closingl  ;    7:23.    N.    Y.    stocks 

I  closing). 
8:00  to  9:00  p.   m.— National    Broadcasting  Company. 
9:00  to  9:20  p.  m.— "Chats  About  New   Books." 
Tuesday.    Novemher    29 

11:30  to  1:00  p.  m.      Hotel   Leamington  concert. 
12:30,     weather;     1:00.     weather:     1:03,    S.     F.    stocks; 

1:08.   N.   Y.    stocks. 
6:00  to  6:55  p.  m.— Dinner  concert. 
6:55,   news;  7:03.  weather:  7:0*.  S.  F.  produce,  grain, 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23.    N.    Y. 

stocks   (doe  li 
B:00  to  8:80  p.   m.    -H.  M.  and  ,T.   P.  entertain. 

0   11:00  p.   m.      National   Broadcasting  Company. 

(Continued  on  Page  16) 


FOR  BETTER   RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear  the  Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributor* 

1384  Bush  St.  San  Francisco 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


Wednesday,   November  30 

11:30    to    1:00    p.    m. — Hotel    Leamington    concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08  N.  Y.  Btocks. 
6:00  to  6:30  p.  m. — Dinner  concert. 
6:30,  weather. 

6  :35   to   7  :30  p.   m.— Farm   program. 
8:00   to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — St.  Francis  Dance  Orchestra. 
Thursday,   December   1 

11:30  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks: 

1 :0!-.  N.  Y.  stocks. 
5:00  to  5:15   p.  m.— Mental  Measurements. 
5:15   to  6:00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.  m. — -Dinner  concert. 
6:55  p.  m. — News;  7:05,  weather:  7:08,  S.  F.  produce. 

grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m.— The  Pilgrims. 

9:00  to  10:00  p.  m.— National   Broadcasting  Company. 
10:00  to  11:00  p.  m. — St.  Francis  Dance  Orchestra. 
Friday,  December  2 

11:30  a.  m.  to  1:00  p.  m. — Hotel   Leamington  concert. 
12:30.    weather;    1:00,    weather:    1:03.    S.    F.    stocks; 

1:08,  N.  Y.  stocks. 
5:30  p.m. — Wise   man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6:55  p.  m. — "Weekly   Financial    Review." 
6:55,  news;  7:05.  weather;  7:08.  S.  F.  produce,  grain. 

cotton;    7:16,    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    Iclosingl. 
8:00  to  9:00  p.  m.— Program  by  KGO  Quartette. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — Dance  music. 
Saturday.    December    3 

11:30  a.  m.  to  1:00  p.  m. — Hotel  Leamington  concert, 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1 :08,  N.  Y.  stocks. 
6:00  to  7:00  p.  m. — Dinner  concert. 

7  :00    to    7  :15    p.    m. — Weather,    news. 
7:15    to  7:30   p.   m. — Weekly   sport    review. 

8:00  to  11:00  p.  m. — National  Broadcasting  Company. 
11:00   to   12:00  p.  m.— Dance   music. 


KFI— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES— 468 

Sunday,    November   27 

10  :00    a.    m. — Morning   services. 

5:30    p.    m. — National    Broadcasting    Company. 

6 :30  p.   m. — National    Broadcasting   Company. 

7:35  p.  m. — Bob  Buckner  and  Orchestra. 

8:00    p.    m. — Aeolian    organ    recital. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Packard   Orchestra. 

Monday,    November   28 

5:30  p.  m. — Glenn  Edmund's  orchestra. 

6  :15    p,    m. — Radiotorial. 

6:30    p.   m.— Gamut   male    quartet. 

7:00  p.   m. — Gene  Johnston's   Music  Box   hour. 

8:00    p.    m. — National    Broadcasting    Company. 

9:00  p.   m- — Semi-classic  hour. 

10:00    p.    m. — Packard    Eight    Orchestra. 

Tuesday,    November    29 

5:30  p.   m.- — The  Dragon   Hawaiians. 

6:00  p.   m. — Florence  Sanger. 

6  :15    p.    m.- — Music    chat. 

6:30  p.  m. — Mary  Rosetti  and  Don  Parker. 

7:00  p.  m—  L.  A.  Fire  Dept. 

8:00    p.    m. — Piano    recital. 

S:30  p.   m.— National   Broadcasting  Company. 

9:00  p.  m.— National  Broadcasting  Company. 

10:00  p.  m. — National   Broadcasting  Co. 

Wednesday,    November  30 

10:45  to  11:05  a.  m.— Gold  Medal  Talks. 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6  ;15    p.    m. — Radiotorial    period. 

6:30   p.    m.— Hal   Chasnoff's  orchestra. 

7  :00    p.    m. — Dare    Sisters. 

7  :30    p.    m. — Nick    Harris   detective   stories. 

8:00  p.  m. — Calpet  Orchestra. 

9:00  p.   m. — National   Broadcasting  Company. 

10:00   p.    m.- — Nellie   C.   Mills,    violinist. 

Thursday,   December   1 

5:30  p.  m. — Elkin's  and  Hite's  Dixieland  Orchestra. 

6:15    p.   m. — Radiotorial   period. 

6 :30  p.   m.— Henry  Starr. 

7:00    p.   m. — Program   by   the  University   of   Southern 

California. 
8:00    p.    m. — Drama    program. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern   classical  music. 
Friday,  December  2 

10:45  to   11:05  a.  m. — Gold  Medal  Talks. 
5:30  p.  m. — Eugene  Biscailuz  program. 
6:00  p.  m. — Florence  Sanger. 
6:15    p.    m. — Radiotorial    period. 
6:30  p.  m. — Vest  Pocket  period. 
7  :00  p.  m. — Program  by   Paul  Roberts. 
7  :30    p.    m. — Classical    school    program. 
8:30    p.    m. — Boris    Myronoff,    pianist. 
9:00    p.    m. — National    Broadcasting   Company. 
10:00  p.   m.— Ira   D.  Morgan. 
Saturday.   December    3 
2:00   p.   m. — Football. 

5 :30   p.   m. — Strangers   Social    Club    Orchestra. 
6:15   p.   m. — Radiotorial   period. 
6:30  p.  m. — Vest  Pocket  period. 
7:30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 
8*00  p.  m. — National  Broadcasting  Company. 
9:00    p.   m.— N.    B.    C.    program. 
10-00   p.    m. — Packard   program. 
11:00  p-  m. — KFI  Midnight  Frolic. 


KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday,   November  27 

7:30  to  9:30  p.  m. — Evening  services. 
9:30    to   10:30    p.    m.— Concert   orchestra. 
Monday,   November  28 

6:00    to    6:30    p.    m. — Time    signals,    sport    news. 
6:30   to  7:30  p.    m.  —Dinner  concert. 
7:30   to  10:00  p.   m. — Studio  program. 
10:00    p.    m. — Time    signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Tuesday,    November    29 
6:30   to  7:30   p.    m.- — Dinner  concert. 
7:30  to  10:00  p.   m.— Studio  program. 
10:00    p.    m. — Time    signals. 

10:00   to   12:00  p.    m. — Vic  Meyers'    dance  orchestra. 
Wednesday,   November  30 
6:30   to  7:30  p.    m. — Dinner  concert. 
7:30  to  10:00  p.   m.— Studio  program. 
10:00    p.    m.— Time   signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Thursday,  December   1 
6:30    to  7:30   p.    m. — Dinner  concert. 
7:30   to  10:00   p.   m.— Studio   program. 
9:00  to   10:00   p.   m.— -Concert  orchestra. 
10:00    p.    m.— Time    signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Friday,  December  2 
6:30   to  7:30    p.    m.— Dinner  concert. 
7:30    to    8:00    p.    m.— Studio    program. 
8:00  to  9:00  p.  m.— Instrumental   trio. 
9:00    to    10:00   p.    m. —Studio   program. 
10:00  p.  m.— Time  signals. 

10:00   to    12:00  p.   m. — Vic  Meyers'  dance  orchestra. 
Saturday,    December    3 

6:00  to  6:30  p.  m. — Sport  news.  News   Items. 
6:30   to  7:30  p.    m. — Dinner  concert. 
7:30  to  10:00  p.    m. —Studio   program. 
10:00  p.  m.— Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 
KGW-  MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,    November  27 
7:30   to  9:00  p.    m. — Studio  program. 
9:00   to   10:00   p.    m. — N.   B.  C.   program. 
10  :00  to  11  :00  p.  m. — Little  Symphony   orchestra. 
Monday.   November   28 
6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:00  to  7:30  p.  m.— Concert  orchestra. 
7:30  to  8:00  p.  m. — Talk. 
S:00  to  9:00  p.  m.—  N.   B.  C.  program. 
9:00    to    10:00    p.    m.— Venetian    hour. 
10:00   to    11:00   p.   m.— Dance   muBic. 
Tuesday,    November    29 
6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:00   to   7:30   p.    m. — Xmas   program. 
7:30  to  8:00  p.  m. — Book  review  and  talk. 
8:00  to  8:30  p.  m. — Sealy  Dance  program. 
8:30  to  11:00  p.  m. — N.    B.  C.  program. 
Wednesday,   November  30 
6:00   to  7:30  p.  m. — Concert  orchestra. 
7:30   to   8:00  p.   m. — Lecture. 
8  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m. — N.  B.  C.  Program. 
Thursday,   December    1 
6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:30    to    7:40    p.    m.— Utility    service. 
7:40   to   8:00    p.    m.- Flower   girls. 
8  :00  to  9  :00  p.  m.— Concert. 
9:00    to   10:00    p.    m.—N.    B.   C.   program. 
10:00   to    12:00    p.   m.— Dance  music. 
Friday,  December  2 
6  :00  to  7  :00  p.  m.— Dinner  concert. 
7:00  to  7:30  p.  m.— Program. 
7:30    to    8:00    p.    m.— Utility   service  and    talk. 
8  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m. — N.   B.  C.  Program. 
10:00    to    10:30    p.    m.— Concert. 
10:30    to   12:00  p.  m.— Keep  Growing  Wiser  Order  of 

Hoot  Owls. 
Saturday,    December   3 
6  :00  to  7  :00  p.  m.— Dinner   concert. 
7:00  to   8:00   p.   m.— Concert. 

B:0O   lo   11:00   p.   m. — National   BrnadcasLing   Company. 
11:00  to  12:00  p.  m. — Dance  music. 


Club  Land 

(Continued  from  Page  5) 

Native  Sons  and  Daughters 

The  Native  Sons  and  Daughters  of 
California  staged  a  benefit  pageant 
and  ball  on  Thanksgiving  Eve,  No- 
vember 23,  at  the  Civic  Auditorium 
for  the  benefit  of  their  charitable 
work  in  providing  funds  for  their 
fund  devoted  to  the  finding  of  a  home 
for  abandoned  children  in  California. 
This  work  is  non-sectarian  with  no 
distinction  made  in  regard  to  color, 
nationality  or  creed. 

This  work  was  started  over  seven- 
teen years  ago  under  the  leadership 
of  the  late  Fairfax  Whelan.  Fifteen 
hundred  applications  for  children  are 
constantly   on   file  with   the   central 


committee.  This  work  is  licensed  and 
endorsed  by  the  State  of  California 

Department  of  Public  Welfare. 

*  *     * 

Personnel  of 
Various  Committees 

The  various  institutions  on  the  cen-j 
tral  committee  are  represented  by] 
Henry  G.  W.  Dinkelspiel,  Lucius  Solo- 
mons, Charles  Murdock,  Rev.  Patrick! 
Moriarity.  The  Joint  San  Francisco  i 
Parlors,  Native  Sons  and  Daughters] 
of  the  Golden  West,  are  represented 
by  James  L.  Foley,  chairman,  Walter 
P.  Garfield,  John  T.  Regan,  James  A. 
Wilson,  Dr.  Frank  Gonzalez,  Harry  | 
Gaetjen,  Chas.  A.  Koenig,  Harmon 
Skillen,  Charles  Wolters,  Joseph  Rose,i 
Judge  James  Conlan,  Charles  Powers, 
I.  M.  Peckham;  Mesdames  Wm.  H.i 
Urmy,  secretary,  Bessie  Peters,  Helen 
Mann,  May  R.  Barry,  Mae  L.  Ed- 
wards, Mae  Shap,  Mae  Himes  Noonan, 
Millie  Rock,  Emma  Gummer  O'Don-1 
nell,  Theresa  O'Brien,  Elizabeth  Tiet-i 
jen ;  Misses  Eleanor  Teeling,  Lillian 
Troy,  Anna  Johnson,  Bertha  Mauser. 
Mildred  Springer,  Evelyn  Wallace 
Dorothea  Thiele,  Myrle  Ross,  Mary 
Deasy. 

Action  taken  by  the  Santa  Cru2 
Gun  Club  and  other  sportsmen's  or- 
ganizations in  placing  a  ban  on  after- 
noon duck  shooting  is  going  to  result 
in  improving  shooting  conditions  ir 
years  to  come  and  incidentally  put 
stop  to  market  hunters  on  the  part  ol 
poachers  who  in  the  wide  open,  un- 
protected marshes  shoot  morning 
noon  and  night. 

*  *     * 

Ladies  Auxiliary 

Whenever  the  Ladies  Auxiliary  o) 
the  California  Grays  stage  an  even) 
it  is  always  certain  to  command  spe- 
cial attention  in  appointments  and  ir 
all  its  charming  presentations.  Happj 
reunion  was  the  motif  of  the  on* 
given  not  long  ago  at  the  Fairmont 
Those  present  were  Mesdames  Clar- 
ence Branksup,  A.  Krenzberger,  A 
Gustafson,  Eric  Hadison,  E.  DeGraff 
Nettie  Buchanan,  Norman  Davidson 
Robert  Gray,  G.  Nelson,  V.  Guise,  El- 
len Buckman,  Seth  Butler,  M.  Faber 
A.  Junker,  T.  Simmie,  L.  Wise,  Stan 
ley  Kulp,  R.  Dudan,  H.  Irvine,  A.  Ger 

lach. 

*  *     * 

Bridge  Luncheon 

Mrs.  Morris  Oppenheim  presided  a.' 
hostess  at  a  bridge  luncheon  at  th( 
Fairmont  just  a  short  time  ago,  hav 
ing  at  her  beautifully  decorated  tabli 
of  large  chrysanthemums  the  follow 
ing  guests:  Mesdames  Hugh  Mcll 
Kevitt,  George  Carson,  J.  K.  Fried 
berger,  Sol  Lichenstein,  D.  Kay,  J| 
Mulville,  T.  Heilbron,  Rothernberg 
E.  Rasper,  J.  Mulville,  N.  Tobiss,  Riti 
Nathan,  L.  Nelson. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Society 

(Continued  from  Page  4) 

it  year,  Miss  Helen  Foster  was  in 
he  bridal  party.  The  bridesmaids  will 
ie  Miss  Dolly  Payne,  Miss  Geraldine 
"arrar  of  Los  Angeles,  Mrs.  Charles 
'leishman  of  Los  Angeles  and  Mrs. 
Ihester  Shepard. 

Mr.  James  Shelton  of  Los  Angeles 
vill  be  the  best  man.  The  ushers  will 
)e  Mr.  Walter  Blair  Foster  and  Mr. 
Arthur  Kachel,  Mr.  Robert  Paulson 
.nd  Mr.  Colin  Simpson,  all  of  Los  An- 
gles. 


)inner  Party 

Mr.  Edward  Vere  Saunders  was 
lost  at  an  elaborately  appointed  din- 
ler  on  Wednesday  evening,  entertain- 
ng  a  number  of  friends  in  honor  of 
Mr.  and  Mrs.  Thomas  Kennedy.  The 
dinner  was  given  in  the  Empire  room 
,t  the  Fairmont  Hotel.  Orchid  and 
link  were  chosen  as  the  color  scheme, 
the  table  having  an  overcloth  of  or- 
chid satin. 

A  filigreed  bronze  mirror  in  the 
center  of  the  table  held  a  magnificent 
candelabra,  with  a  base  filled  with 
flowers  of  perfect  blending,  from  this 
rose  tall  orchid  tapers,  and  garlands 
of  flowers  caught  in  the  center  piece 
extended  about  the  table  in  graceful 
fashion,  circling  fancy  bronze  hold- 
ers banked  with  solid  carnations, 
shading  from  light  pink  to  deep  crim- 
son. On  either  end  of  the  table  crys- 
tal candelabra  held  lavender  candles 
which  cast  a  subdued  glow  on  the 
diners.  The  favors,  Dutch  boys  for 
the  ladies  and  girls  for  the  men,  held 
the  place  cards. 

During  the  evening  cards  were  en- 
joyed. 

Those  assembled  included,  besides 
the  guests  of  honor  were:  Mr.  and 
Mrs.  Prentis  Cobb  Hale,  Mr.  and  Mrs. 
Marshall  Hale,  Mr.  and  Mrs.  Charles 
H.  Holbrook  Jr.,  Mr.  and  Mrs.  Horace 
W.  Morgan,  Air.  and  Mrs.  William 
Cannon.  Mr.  and  Mrs.  August  Yirden, 
Mr.  and  Mrs.  William  T.  Sesnon,  Mr. 
and  Mrs.  W.  D.  Fennimore,  Miss 
Mave  Colburn,  Mr.  and  Mrs.  Nelson 
Shaw.  Mrs.  Charles  Yirden.  Mr.  Wil- 
liam W.  Abbott. 


Noted  Visitors 

Lord  and  Lady  Shandon.  whose 
home  is  on  the  Isle  of  Wight,  off  the 
coasl  of  Ireland,  are  registered  at  the 
Hotel  Whitcomb  for  a  month's  stay 
in  San  Francisco.  During  the  period 
of  the  war  Lord  Shandon  was  Chan- 
cellor of  Ireland. 

This  is  the  first  visit  of  the  couple 
lo  America  and  they  are  being  con- 
siderably entertained  by  relatives  in 
tliis  section  of  the  country.  Lord  and 
Lady     Shandon    made    the    trip    to 


America  by  way  of  the  Panama 
Canal,  going  as  far  north  by  boat  as 
Vancouver,  before  returning  to  Cali- 
fornia. 

*     *     * 

Pretty  Wedding 

The  marriage  of  Miss  Pablita  Marie 
Stempel  to  Edward  Francis  Dough- 
erty was  solemnized  on  Wednesday 
morning  at  the  Mission  Dolores 
Church,  Reverend  C.  Kennedy  offi- 
ciating. 

The  attendants  were  Miss  Frances 
Dougherty,  Miss  Francis  Lane,  Miss 
Margaret  Leavy,  Miss  Helen  Stempel, 
Milton  Griffin  was  best  man  and 
Messrs.  Edward  Hannon  and  Fred 
Smith  and  Dr.  T.  Killen,  were  the 
ushers. 

The  bride  wore  a  dress  of  princess 
satin  and  tulle,  trimmed  pearls  and 
a  veil  of  tulle  and  lace,  and  carried  a 
bouquet  of  gardenias  and  lilies  of  the 
valley. 

Following  the  wedding  ceremony, 
the  bridal  party,  the  immediate 
relatives  and  friends  of  the  two  fam- 
ilies, were  entertained  at  a  breakfast 
in  the  Italian  room  of  the  Hotel  Whit- 
comb. 

*  *  * 

Mr.  and  Mrs.  C.  E.  Cumberson  have 
returned  to  the  city,  after  closing 
their  summer  home  at  Clear  Lake  and 
have  taken  quarters  at  the  Women's 
building.  Mr.  and  Mrs.  Cumberson 
plan  to  spend  the  entire  winter  in  the 
city,  instead  of  going  to  Honolulu  for 
the  season,  as  has  been  their  custom 
for  some  years. 


Visiting  Native  Daughter 

Mrs.  Lloyd  Osbourne,  native 
daughter  of  Santa  Clara  Valley  and 
wife  of  the  author-collaborator  of 
"The  Strong  Box,"  "The  Wrecker." 
"Ebb-Tide"  and  other  works  of  Rob- 
ert Louis  Stevenson,  is  a  guest  this 
week  at  the  Clift  Hotel  and  has  been 
joined  by  her  parents.  Mr.  and  Mrs. 
Robert  Head  of  Gihoy.  for  a  short 
visit. 

Mr.  Osbourne  is  the  step-son  of 
Stevenson  and  is  the  author  of  many 
works.  He  was  born  in  San  Francisco 
and  at  one  time  was  the  United  States 
vice  consul  general  at  Samoa. 


Del  Monte  Sport  Notes 

Exchange  Club  golfers  of  central 
California  will  gather  at  Monterey 
Peninsula  Country  Club  for  an  18- 
hole  medal  play  tournament  on  Sun- 
day. November  27.  Invitations  have 
been  extended  to  all  the  Exchange 
Chilis  in  Central  California  by  the 
Monterey  Peninsula  Club,  and  tro- 
phies will  be  awarded  to  both  teams 
and  individuals  for  low  gross  and  low 
net. 


—   NOW    IN    OUR   30TH    YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary   Street 

Phone  Kearny   2866 
San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco. 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

Why?      It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tab    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.   CORCORAN.   Apua    Catiente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 

MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With   An   Atmosphere 

Andrew  Johnston.   Manarer 

J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

333  TEHAMA    STREET 
San  Francisco 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


MINIATURES  of  YOURSELF 

or  members  of  your  family 

make  appreciated  and  valued 

Christmas  presents. 

Last  a  Life  Time 


149  POWELL  STREET 
SAN  FRANCISCO 


DObks 


RWILELDER5 

239  PosrSrreer.  San  Francisco 


N-    W.    CORNER 


izse  Forever 


Pleasure's  Wand 

(Continued  from  Page  7) 
St.  Francis 

Raymond  Hatton  and  Wallace 
Beery  win  the  war  in  "Now  We're  in 
the  Air,"  at  the  St.  Francis  theater. 

Louise  Brooks  is  two  heroines.  This 
is  one  picture  in  which  Beery  and 
Hatton  are  allowed  to  triumph  with 
the  pretty  girl  of  the  story.  Each  has 
a  bride  at  the  close,  one  a  French  and 
one  a  German  maiden.  They  are  twin 
sisters,  both  bearing  an  enchanting 
resemblance  to  Louise  Brooks. 

*  *     * 
California 

Charlie  Murray  and  Fred  Kelsey, 
the  Garrity  and  Mulligan  of  "The 
Gorilla,"  which  the  California  is 
screening,  are  what  is  known  in  pro- 
fessional circles  as  troupers. 

Murray  started  the  public  laughing 
from  the  vaudeville  stage,  in  the  team 
of  Murray  and  Mack.  He  is  one  of 
the  most  sought  after  comedians  in 
Hollywood,  and  to  say  that  he  is 
popular  with  the  fans  can  be  empha- 
sized by  pointing  to  the  vast  number 
of  pictures  he  has  appeared  in  during 
the  last  three  years. 

*  *     * 
Imperial 

"The  General,"  is  the  next  attrac- 
tion at  the  Imperial  theater. 

Buster  Keaton  is  responsible  for 
the  comedy  spectacle,  a  humorous 
story  of  the  Civil  War  that  took 
nearly  a  year  to  make,  cost  a  fortune, 
utilized  the  services  of  thousands  of 
people  and  necessitated  the  purchase 
of  three  locomotives  and  scores  of 
cars.  The  story  deals  with  the  lighter 
chapters  of  the  struggle  between  the 

states. 

*  *     * 

Embassy 

Al  Jolson  heads  the  program  of 
Vitaphone  entertainment  seen  and 
heard  at  the  Embassy  theater,  Mar- 
ket street  near  Seventh,  which  opened 
Thanksgiving  Day. 

The  famous  minstrel  musical  com- 
edy star  and  Vitaphone  artist  ap- 
pears in  a  plantation  setting  and  is 
heard  singing  "April  Showers," 
"Rockabye  Your  Baby"  and  "When 
the  Red  Red  Robin  Comes  Bob  Bob 
Bobbin'  Along." 

On  the  silent  screen  is  "Slightly 
Used,"  a  comedy  picturing  the  embar- 
rasing  predicament  of  a  girl  who 
poses  as  married  to  a  man  she  has 
never  met.  May  McAvoy  is  the  girl, 
Conrad  Nagel  is  the  man  who  is  mar- 
ried in  name  only.  Other  players  are 
Robert  Agnew,  Audrey  Ferris,  new 
baby  star,  Anders  Randolf  and  Eu- 
genie Besserer. 

(Continued   on   Page   20) 


Get-Together  Dinner 

La  Grande  &  White's  Laundry  Co. 

The  Hotel  Whitcomb  was  the  scene 
on  November  2nd,  of  the  quarterly 
get-together  dinner  of  the  sales  force 
of  the  La  Grande  &  White's  Laundry 
Company.  The  banquet  was  a  splen- 
did success,  from  the  time  the  toast- 
master,  President  Charles  P.  Cain, 
made  the  initial  remarks,  down  to  the 
latest  minute  when  some  of  the  mar- 
ried guests  surreptitiously  left  for 
home.  The  $6,000,000  advertising 
campaign  of  the  National  Laundry 
Owners'  Association  was  the  chief 
topic  of  conversation  of  the  evening, 
and  elicited  much  enthusiasm  when- 
ever mentioned.  On  every  occasion, 
the  members  of  the  meeting  voiced 
their  determination  to  make  this 
campaign  a  success,  not  only  as  indi- 
viduals, but  for  the  industry  as  a 
whole. 


Onto  His  Job — Wanted — Experi- 
enced dairy  foreman  who  is  capable 
of  producing  grade  A  milk. — Ad  in 
the  Houston  Post-Dispatch. 


CERTIFICATE  OF  COPARTNERSHIP 


KNOW  ALL  MEN  BY  THESE  PRESENTS:  That 
we.  the  undersigned,  Frances  C  Gregory  and  Mary 
Meisinger,  do  hereby  certify:  That  we  are  copartners 
transacting  business  under  the  firm  name  and  style 
of  TUNNEL  BOOK  SHOP  AND  CIRCULATING 
LIBRARY:  that  the  principal  place  of  business  of 
said  copartnership  is  situated  at  415  Stockton  Street, 
in  the  City  and  County  of  San  Francisco,  State  of 
California,  and  that  the  names  in  full  of  all  the 
members  of  said  copartnership  and  their  respective 
places  of  residence  are  as  follows : 

Frances  C.  Gregory.  880  Sausalito  Boulevard.  Sau- 
salito,   California. 

Mary  Meisinger.  910  Green  Street,  San  Francisco, 
California. 

IN  WITNESS  WHEREOF,  we  have  hereunto  set 
our  hands  and  seals  this  28th  day  of  October.   1927. 

FRANCES   C.  GREGORY 
MARY  MEISINGER 
State  of  California. 
City  and  County  of  San  Francisco,  ss. 

On  this  2Sth  day  of  October,  1927.  before  me.  Flora 
Hall,  a  Notary  Public  in  and  for  the  City  and  CounH 
of  San  Francisco.  State  of  California,  duly  commis- 
sioned and  sworn,  residing  therein,  personally  ap- 
peared Frances  C.  Gregory  and  Mary  Meisinger. 
known  to  me  to  be  the  persons  whose  names  are  sub- 
scribed to  the  within  instrument  and  they  acknowl- 
edged to  me  that  they  executed  the  same. 

IN  WITNESS  WHEREOF,  I  have  hereunto  set  my 
hand  and  affixed  my  official  seal  the  day  and  year  in 
this   certificate   last  above  written. 
ISEAL1  FLORA    HALL. 

Notary  Public   in   and   for  the  City  and    County 
of  San  Francisco,  State  of  California. 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield  3852 


564  Market  St. 


November  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


From  One  Thing  to  Another 

By  Eleanore  F.  Ross 


[ndifference  in  Board  of 
Public  Works 

San  Francisco,  as  compared  to 
other  great  municipalities  of  the 
United  States,  is  a  clean  city.  One 
looks  from  the  windows  of  downtown 
Dffices,  or  from  homes  in  the  residen- 
tial districts,  and  finds  very  little  in 
the  way  of  dirt  or  disorder  to  distract 
the  eye.  Especially  is  this  so,  of  our 
business  streets.  Visitors  remark  the 
general  tidiness  of  our  city:  "You  can 
wear  a  white  collar  all  day,  and  not 
have  to  rush  home  at  noon  to  change, 
or  keep  on  hand  extra  collars  or 
shirts,"  said  a  tourist  from  Cleve- 
land the  other  day  to  me;  "neither 
do  you  discover  blotches  of  soot  on 
your  countenance  every  time  you  look 
in  the  mirror.  You  have  a  clean  city, 
you  know.  The  streets  and  gutters 
are  seldom  anything  but  well  swept." 

The  casual  observer  may  say  this, 
but  take  a  stroll  into  some  of  our 
apartment  house  sections,  and  realize 
how  they  give  the  lie  to  this  state- 
ment. The  first  heavy  rain  means 
clogged  sewers,  and  regular  lakes  at 
the  corners  of  some  of  our  crossings ; 
certain  obscure  and  out  of  the  way 
streets  are  untidy,  and  full  of  papers, 
most  of  the  time;  empty  lots  are 
turned  into  junk  and  garbage  receiv- 
ers; and  the  property  owners  and 
tenants  endure  unnecessary  evils  in 
the  way  of  ugly  and  overloaded  tele- 
graph poles,  board  fences  and  signs. 

There  is,  for  instance,  a  hideous 
board  fence  which  is  nothing  but  an 
eye-sore  to  those  living  near  by,  on  a 
little  one  block  street  in  the  vicinity 
of  Russian  Hill.  The  owner  at  one 
time  allowed  the  lot  on  which  the 
fence  stands,  to  be  used  as  a  garage 
for  some  men  in  the  neighborhood, 
and  these  men  erected  the  atrocity  in 
question.  Shortly  afterwards,  they 
moved  from  the  street  and  left  the 
fence  still  standing,  and  it  is  now 
plastered  with  unsightly  real  estate 
Signs,  to  add  to  its  ugliness.  The 
fence  serves  no  purpose,  for  the  so- 
called  gate  swings  on  its  hinges,  and 
the  boys  in  the  neighborhood  use  the 
lot  as  a  ball  field.  This  has  been  called 
to  the  attention  of  the  Board  of 
Public  Works,  who  in  turn  referred 
the  complaint  to  some  other  city  de- 
partment, and  some  official  viewed 
the  fence,  went  away,  and  was  never 
heard  from  again,  after  imparting  the 
information  that  the  only  tiling  to  do 
was  to  go  to  the  owner  of  the  lot. 
The  real  estate  firm  refused  to  give 
the  owner's  name,  so  the  fence  still 
stands,  a  hideous  blot  on  a  little  street 
that  otherwise  might  not  be  so  abso- 


lutely hopeless  in  the  way  of  looks. 
Many  instances  of  this  kind  tend  to 
give  our  city  an  unsightly,  if  not  posi- 
tively ugly  appearance,  and  it  would 
seem  strange  that  there  is  not  some 
civic  authority  who  can  order  the  re- 
moval of  this  inclosure. 


Modern  (?)  Art 

Henry  Matisse,  regarded  as  one  of 
France's  greatest  living  painters  and 
winner  of  first  honors  at  this  year's 
Carnegie  International  Exhibition  at 
Pittsburgh,  believes  that  the  "crazy" 
period  of  painting  which  for  the  past 
twenty  years  or  so  amused,  puzzled 
and  infuriated  the  general  public,  has 
come  to  a  close. 

Matisse  was  an  imitator  of  the  Ce- 
zanne -  Van  Gogh  -  Gauguin  school, 
which  was  at  its  zenith  around  the 
year  1868,  and  which  is  responsible 
for  the  "crazy"  or  "modernistic" 
painting  mentioned.,  Matisse's  com- 
mentary on  the  art  of  which  he  was  a 
follower,  is  significant.  Certain  ar- 
tists must  have  a  lot  of  fun  befud- 
dling the  public ;  wielding  the  brush 
in  an  ironic  mood,  bringing  art  down 
to  the  level  of  their  own  particular 
whimsies ;  debauching  instead  of 
idealizing  it,  and  then  "explaining" 
their  daubs  to  a  bewildered  audience, 
which  is  unable  to  visualize  or  think 
for  itself! 


"Prohibition"  Increases 
Mortality  Rate 

A  life  insurance  company  must  of 
necessity  be  an  absolutely  disinter- 
ested observer,  as  regards  certain 
"reforms."  The  statistics  sent  out 
from  such  organizations  surely  can- 
not be  prejudiced  or  influenced  by 
anything  but  the  cold  facts  of  a  case. 
Therefore,  when  we  read  what  the 
Metropolitan  Life  Insurance  Com- 
pany says  anent  the  ever-present 
problem  of  "prohibition"  we  cannot 
waive  its  statements  as  "subsidized" 
or  biased.  In  part  we  quote: 

"The  increasing  mortality  among 
adult,  middle-aged  men  from  pneu- 
monia, accidents,  heart  disease,  kid- 
ney involvments  and  especially  from 
alcoholism  and  cirrhosis  of  the  liver 
is  entirely  consistent  with  the  obser- 
vations that  widespread  indulgence  in 
alcoholic  beverages  by  men  has  con- 
tinued during  the  prohibition  period. 
Prohibition  has  not  been  effective  in 
reducing  the  mortality  of  males,  and 
this  has  been  especially  the  case  in 
cities." 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
"ROKER 

208   CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

Ban  Francisco  Phone  Kearny  391 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shveve  &   Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches  a   Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San  Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury  Bldg.) 
Phone   Prospect   9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

To  better  serve  our  many  friends  and 
patrons  over  J4oo.ooo  his  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  Leadin?  Hotels 

ACCOMMODATING  lOOO  GUESTS 

Large  rooms  with  unusually  hiyti 
Ceiiinjs  and  food  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  fbi  perfect  comfort- 

Alfred  S.  Amer  &  Co.  ua 

NEWORL£ANS.LA. 
Send  for  descnpu\r  folder   Ticket  offices  of 
Illustrated  Mardi  Gras 
Program  lot  the  asking 


ffibf  Rooseiielt 


PHOENIX.  ACIZONA 

OPINING  OCTOBER  1918 
^Altiuo  S  Amer  •« 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


November  26,  1927 


urn 

Sunset 
Trail 

through  romance 

You  may  see  the  picturesque 

Southwest  and  old  South  at 

no  additional  fare  on  your 

trip  Easts 

The  colorful  route  of  "Sunset 
Limited,"  through  the  picturesque 
Southwest  and  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico, Texas,  luxuriant  Lou- 
isiana; everywhere  reminders  of 
stirring  history  of  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
■wish;  strange  mesa  lands;  El  Paso 
■with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited,"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb; 
as  fine  as  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet.  From  New  Orleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  York  aboard 
Southern  Pacific  steamship. 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Golden  State  or  Shasta. 

4   Great       -i  -">  Famous 
Routes      \-JL  Trains 

For  transcontinental  travel 
A  choice  offered  only  by 

Southern 
PaciMc 

F.  S.  McGINNIS 

Pass.  Traffic  Mgr. 

San  Francisco 


Pleasure's  Wand 

(Continued  from  Page  18) 

Golden  Gate 

Marietta,  dancing  sensation,  and 
her  company  of  ten,  is  one  of  four 
headline  attractions  on  the  bill  next 
week  at  the  Golden  Gate  theater.  The 
act  is  a  colorful  revue  of  dance,  song 
and  novelty,  created  and  staged  by 
Jack  Laughlin,  producer  of  presenta- 
tions at  the  Carthay  Circle  Theater, 
Los  Angeles.  Marietta  was  starred  in 
the  prologue  in  "Seventh  Heaven," 
at  the  Carthay  Circle.  She  made  her 
professional  debut  there,  and  her 
present  engagement  over  the  Or- 
pheum  Circuit  is  her  first  away  from 
Los  Angeles. 

Russ  Brown  and  Jean  Whitaker, 
another  of  the  featured  acts,  have  a 
verbal  sparring  match  called  "A 
Laugh  or  Two."  Harry  Waiman  and 
his  debutantes  offer  a  program  of 
both  jazz  and  classical  music. 

Harold  Yates  and  Cooper  Lawley, 
Victor  recording  artists,  are  song- 
sters de  luxe,  who  will  give  a  program 
of  their  latest  recordings.  Jonny  Hy- 
man,  vaudeville  author,  will  appear 
in  a  monologue  of  his  own  writing. 
The  remaining  place  on  the  bill  is 
filled  by  Fortunello  and  Cirillino, 
Italian  clowns,  in  a  skit  which  is 
called  "The  Happy  Hooligans." 

The  feature  photoplay  will  have 
Julia  Faye,  Kenneth  Thomson,  Ru- 
dolph Schildkraut,  and  May  Robson 
in  the  screen  adaption  of  Irvin  Cobb's 
"Turkish  Delight."  It  is  a  new  type 
of  story,  which  carries  you  from  a 
dingy  rug  shop  in  New  York  to  the 
tinsel  and  glitter  of  a  Turkish  harem 
packed  with  beautiful  women,  and 
punctuated  with  a  thousand  laughs. 


Other  Worlds  Than  Ours 

Island  Universes 
In  a  lecture  last  Monday  night  be- 
fore the  Astronomical  Society  of  the 
Pacific,  in  the  auditorium  of  the  Pa- 
cific Gas  and  Electric  Company,  Dr. 
William  F.  Meyer,  associate  professor 
of  astronomy  in  the  University  of 
California,  described  our  universe  as 
consisting  of  at  least  a  billion  stars, 
all  of  them  suns  like  our  own.  But 
outside  of  this  universe  and  at  vast 
distances  are  the  spiral  nebulae,  faint, 
cloud-like  patches,  that  have  recently 
been  shown  to  be  other  universes, 
designated  as  island  universes,  simi- 
lar in  composition  and  comparable  in 
size  with  our  own  universe. 

These  universes  are  moving  with 
enormous  speeds,  from  400  to  1100 
miles  a  second ;  and  to  an  observer  on 
any  one  of  them,  our  own  universe 
would  appear  as  a  spiral  nebula,  very 
much  as  his  universe  looks  to  us. 


The  final  lecture  of  the  series,  on 
the  "Night  Sky  of  Winter,"  will  be 
given  by  Dr.  Meyer  on  December  19. 
In  this  lecture,  he  will  review  the  sub- 
ject matter  of  the  general  series, 
"From  Atom  to  Island  Universe,' 
and  will  illustrate  its  various  phases 
by  objects  that  are  visible  in  the 
heavens  at  this  season  of  the  year. 


Bookkeeper,  Typist,  Machine  -  Billing, 
Filing.  Handles  correspondence.  Pub- 
licity experience.  Meet  public.  Desires 
temporary  or  permanent  position  re- 
quiring any  or  all  of  above  qualifica- 
tions.—Box  10,  S.  P.  NEWS  LETTER 
268  Market  Street 


Buy  a 

Sunday  Pass 

and  Ride 

all  Day  for 

20c 

Ask  the  Conductor 


SAMUEL  KAHN, 
President 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.   35c,  50c,  75c  $1.00,  $1.50   a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch   11   a.  m.   to  2  p.  m.    (a  la  carte).     Private  Dining  Rooms 
for  Banquets    and    Parties,   Seating   75    to    100   People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrelt  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

(11:30   to    2   p.  m.) 
Dinner,  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our  Main  Dining    Room    Is    Open    Again   on    Sundays 


NOAH'S 
ARK 

!>3   Third    Avenue,   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  S:30  p.  m. 
Sundays  anrl  Holidays 
4  :30  to  S  :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    H  ffhway 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:0i)    A.M.    TO    11:00   P.M. 
Insurpassed    Cuisine 
CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 


CREAf% 

CANDY 

PASTRY 


BREAKFAST 
LUNCHEON 

DINNER 


w 


We  now  deliver  to  any  part  of   the  city — including  Sundays  and  Holidays. 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing:  from  6  p.  m.  to  1  a.  m. 


JTk 

CAROLINE  JONES 

^Ka  j^^k 

Luncheon  is  served  from  11:30  to    j 

^wlW 

2:30  and  Tea  from  3  to  5 

bjtclusive  use  of  room   for  club  dinners    , 

"*  <md.^ 

334  Sutter  St.             Douglas  7118 

THIRD     STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE,     TANKS.     CULVERTS,     PENSTOCKS, 

.  FLUMES.     GASHOLDERS.     SMOKESTACKS,     ETC. 

San    Francisco,   Calif.  Los  Angeles,  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


$50,000  Prize  Contest 

We  spare  no  pains  to  make  our  service  humanly  perfect. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San  Mateo  1488 


San  Franciico 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cleaning: 

583 
In 

Post  Street 
r'irginia  Hotel 

San   Francisco 
Phone  Franklin  251* 

MOTORISTS! 


Carquinez  &  ^ntioch  Bridges 

increase  your  enjoyment  because  they 
place  the  famous  beauty  spots  of 
Northern  and  Central  California  al- 
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land of  America";  to 
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son's wonderful  Sil- 
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Reached  via 

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of  America"  —  the 
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ter's gold  and  the 
State  capital.  Fine 
paved  highway  all 
the  way — 

Reached  via 

Tunnel  Road, 

OAKLAND 


Bridges  Open  All  Day  and  All  Night  ■ 
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To  Those  W ho  Appreciate  Jine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California, make  this 
famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
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Every  room  is  a  parlor  during  the  day  time — a  luxurious 
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Strange  people,  exotic  sights,  theatres,  and  entertain- 
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Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
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HOLLYWOOD,  CALIFORNIA 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
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See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
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ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
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rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA.  November  26th;  SS  VENEZUELA,  December  17.  From  New 
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For  illostrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or  write  to 

PANAMA  MAIL  S.  S.  CO. 

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LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


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Saturday,  December  3,  1927 


LOS  ANGELESi 


A  Historian 
Says: 

In  after-years  the  files  of 
one  paper  in  San  Francisco 
will  be  of  value  to  the  his- 
torian because  of  its  care- 
ful, painstaking  accuracy, 
—the 


ttrnmsr o 


A  Christmas  Gift 
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The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
b  now  printed  and  published  weekly  '>y  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
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$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year.  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  DECEMBER  3,  1927 


No.  49 


Travel  Tid-Bits 

A  GREAT  GALLEON  OF  TODAY 

By  Ernest  F.  Rixon 


When  the  galleons  of  Old  Spain  bowled  gaily  along  in 
fair  weather  on  the  blue  Caribbean,  the  made  a  brave 
show.  Bright  banners  waved  above  the  gilded  carving  of 
their  high  stern  galleries,  and  the  arms  of  their  king 
were  blazoned  in  colors  and  gold  upon  their  sails.  Treas- 
ure was  the  object  of  their  voyages,  for  they  went  annu- 
ally to  Darien  to  bring  back  the  tribute  of  the  Incas. 

Romance  and  Adventure  sailed  with  the  galleons — but 
not  Comfort.  They  were  the  sport  of  wind  and  tide.  In 
their  living  quarters  a  man  might  not  stand  erect.  In 
bad  weather  the  air  below  decks  was  foul.  Fare  often  was 
scant  and  poor  and  fresh  water  scarce  and  bad.  Nor  could 
galleon's  master  sail  where  he  would,  for  in  his  path  to 
the  South  Sea,  whence  came  his  cargoes,  rose  the  high  bar 
of  the  mountainous  Isthmus.  Across  this  rough  land  were 
brought  on  the  backs  of  men  and  beasts  from  Panama 
City  the  gold,  silver  and  goods  from  distant  Peru;  and 
once  these  were  loaded,  the  galleon  was  fain  to  turn  about 
for  the  slow,  hard  homeward  voyage  to  Spain,  with  never 
a  sight  of  the  fabulous  Pacific. 

Four  hundred  years  of  progress  lie  between  those  brave 
and  futile  days  of  Spain's  early  treasure  ships  in  the 
Caribbean,  and  the  greatest  of  modern  vessels  destined  to 
plough  those  same  azure  waters — the  electrically  driven 
Steamship  California.  Swiftly  and  surely  this  splendid 
craft  lays  her  accustomed  course  in  the  wake  of  the  gal- 
eons  and  by  a  modern  miracle  traverses  the  ancient  bar- 
ter of  Darien — in  the  flowing  road  of  the  Panama  Canal. 

Comfort  and  Utility  take  precedence  over  Romance  and 
Adventure  on  the  great  galleon  of  today.   In  her  capacious 
holds    will    be    transported    cargoes    from    richer   sources 
lhan  the  mines  of  Peru — America's  factories  and  farms. 
Her  passengers  will  spend  their  days  and  nights  at  sea 
n  restful  ease,  surrounded  by  every  luxury  that  could  be 
Obtained  on  shore,   and   will  arrive  at  their  destinations 
ftfreshed  and  stimulated,  after  one  of  the  world's  finest 
sea  voyages,  on  one  of  the  world's  finest  ships. 
Early  American  mansions  furnished  the  inspiration  for 
decoration  of  the  California's  public  rooms.   The  key- 
Ote  of  the  style  employed  is  struck  in  the  dining  saloon, 
ffhich  combines  with  the  classic  tones  of  Georgian  de- 
sign an  effect  in  coloring  that  is  notably  bright  and  cheer- 
ul.    In  a  dome,  or  recess,  over  the  center  of  the  room, 
mirrors  are  introduced,  thai  create  an  illusion  of  space 
and  distance,  and  before  each  is  a  wrought  iron  rail,  as 
balcony. 


The  ports  in  the  ship's  sides  are  concealed  by  leaded 
glass  windows,  having  hangings  of  glazed  chintz ,  in 
bright  designs  of  flowers  and  fruits.  Chairs  of  Cuban  ma- 
hogany are  upholstered  in  grayish-blue  mohair.  The  floor 
covering  is  rubber  tiles,  in  alternate  squares  of  cream 
white,  grayish-black  and  salmon,  with  border  of  black 
-and  green.  Electric  fixtures  include  many  tall,  old  silver 
candelabra,  standing  in  coves  or  niches.  A  long  sideboard, 
and  a  serving  buffet,  are  in  mahogany  with  ebony  carv- 
ings. 

The  social  center  of  the  ship,  the  lounge,  on  "A"  deck, 
combines  the  features  of  a  living-room  and  ballroom.  Its 
dimensions  are  46  by  50  feet,  and  its  floor  space  in  excess 
of  that  of  an  ordinary  dwelling.  Outstanding  architec- 
tural features  are  wide  bay  windows,  admitting  abundant 
light,  and  a  stage  for  use  in  concerts  and  dances.  In  the 
center  of  the  room  a  floor  space,  16  by  16  feet,  is  kept 
clear  for  dancing;  but  as  the  entire  room  has  parquetry 
flooring,  the  big  Saxony  rugs  can  be  readily  taken  up,  and 
the  whole  used  as  a  ballroom.  The  walls  of  the  lounge  are 
in  warm  French  gray,  divided  by  pilasters  with  carved 
caps.  Hangings  are  of  colorful  Colonial  linens.  The  ceil- 
ing is  paneled  in  wood,  with  an  ornamental  dome  in  the 
Georgian  style.  Furniture  includes  tables  for  bridge,  writ- 
ing-desks, and  a  variety  of  pieces,  from  light  gilt  chairs 
to  heavily  upholstered  chairs  and  sofas,  all  the  upholstery 
fabrics  employed  having  striking  and  harmonious  colors. 

It  is  a  notable  fact  that  on  voyages  of  the  Panama  Pa- 
cific Line's  ships,  holiday  spirit  rules,  for  people  of  all 
ages.  Sailing  blue  seas  that  are  smooth  has  something  to 
do  with  this.  The  stimulation  of  sea  air.  constant  sun- 
shine and  good  fellowship  are  contributing  factors.  On 
the  California,  special  attention  has  been  paid  to  facili- 
ties for  dancing,  which  is  a  standard  amusement  on  these 
voyages. 

The  ballroom  lounge  is  one  of  the  finest  on  any  ship. 
Dancing  on  deck,  under  colored  lights  and  decorations  of 
International  code  flags,  with  a  masque  ball  as  a  crowning 
event  for  the  voyage,  provides  perennial  diversion. 
Whether  one  dances  indoors  or  in  the  open,  the  witchery 
of  a  tropic  moon,  or  the  dark  sparkle  of  the  sea  as  the  ship 
speeds  on.  lends  glamor  to  the  scene.  Nor  is  the  luxury  of 
cool  drinks  in  the  verandah  cafe  an  unimportant  feature 
of  one's  enjoyment  on  such  occasions.  By  day  deck  sports, 
promenading,  games  and  swimming  afford  a  choice  of 
diversions  and  make  the  hours  fly.  and  give  zest  to  meals 
that  are  always  inviting. 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 ' 


The  Revolting  Convicts 

A  revolt  at  Folsom  is  no  light  matter;  it  might  have 
been  a  very  deadly  and  destructive  affair.  That  it  was  not 
so  implies  nothing  in  favor  of  the  prison  authorities.  The 
number  of  dead  in  proportion  to  the  quantity  of  deadly 
weapons  possessed  by  the  revolters,  which  appear  to  have 
consisted  of  one  automotic  revolver,  do  not  reflect  any  par- 
ticular glory.  There  seems  to  have  been  a  panic,  and,  to 
speak  plainly,  a  blue  funk  among  the  prison  forces.  We 
cannot  say  that  the  matter  is  at  all  encouraging  from  any 
angle. 

We  do  not  yet  know  why  and  how  the  revolt  occurred. 
It  is  said  that  it  had  been  weeks  in  preparation.  Nothing 
seems  to  support  such  a  conclusion.  It  was  also  said  that 
the  revolters  were  equipped  with  numerous  lethal  wea- 
pons. Apart  from  knives,  they  seem  to  have  had  nothing 
of  the  sort.  Then,  there  was  an  afterthought  to  the  effect 
that  dynamite  was  in  the  possession  of  the  convicts,  for 
the  purpose  of  wrecking  the  prison.  No  dynamite  has 
come  to  light.  There  is  too  much  talk  based  on  too  little 
fact  to  be  at  all  conducive  to  a  satisfactory  conclusion  in 
the  Folsom  uprising. 

We  are  still  in  the  dark  as  to  what  produced  the  rising 
at  that  particular  time;  we  are  ignorant  as  to  the  causes 
which  led  the  felons  to  break  all  discipline  and  to  risk 
their  wretched  lives  in  an  attempt  against  the  prison  au- 
thorities. Folsom  harbors  a  hard  lot  of  men,  the  worst  per- 
haps in  the  western  country.  That  is  no  excuse  for  the 
uprising.  The  prison  management  knows  just  what  the 
men  are  and  how  difficult.  It  does  not  seem  to  be  exactly 
right  to  let  a  stampede  occur  and  then  crush  it  out  by 
machine  gun  fire.  We  should  like  to  know  the  whole  truth 
about  the  trouble. 


Feisal)  and  has  to  offend  one  of  them,  it  is  better  for  him 
to  offend  the  more  powerful."    And  so  he  turned  in  his  ( 
honors  and  decorations  and  expressed  himtelf  plainly  toj 
the  King-Emperor. 

The  world  will  grow  very  old  before  this  act  will  be  for- 
gotten. It  will  go  down  the  ages  as  the  fine  act  of  a  great , 
man. 


Lawrence,  the  Wonderful 

We  have  heard,  now  and  again,  of  Colonel  T.  E.  Law- 
rence, whose  exploits  in  raising  the  Arabs  against  the 
Turks  and  in  the  conduct  of  the  war  in  Asia  Minor  was  a 
determining  factor  in  the  final  defeat  of  the  German 
group  in  the  late  war.  Now  we  hear  more  of  this  man 
who  is,  perhaps,  one  of  the  most  wonderful  men  in  all  his- 
tory. A  great  student  of  anthropology  and  a  complete 
master  of  the  lore  of  the  Arab,  this  colonel  in  the  British 
Army,  who  might  have  had  any  honor,  is  working  as  a 
private  soldier  in  the  British  Army  in  India.  This  much 
we  know,  but,  according  to  the  new  book,  issued  by  Rob- 
ert Graves,  the  poet,  with  the  authority  of  Lawrence  him- 
self, we  get  a  new  and  altogether  charming  view  of  this 
man. 

Rightly  or  wrongly,  he  was  of  the  opinion  that  the  Brit- 
ish had  deceived  the  Arabs,  as  regards  their  territorial 
gains  in  the  war.  The  question  of  the  correctness  of  Law- 
rence's opinion  in  this  respect  is  not  in  question  here.  But 
what  he  did  is  extremely  interesting.  He  went  with  King 
Feisal  to  see  King  George  at  Buckingham  Palace.  He  went 
in  the  white  robes  of  an  Arab  chief.  The  person  who  had 
charge  of  audiences  with  the  King  remarked  that  it  was 
not  right  for  an  English  officer  to  come  to  see  his  king  in 
a  foreign  garb.  Lawrence's  reply  will  go  down  to  history 
among  the  famous  words  of  great  men.  Said  the  hero: 
"When  a  man  serves  two  masters  (King  George  and  King 


Three  Weeks  to  Christmas 

This  is  always  a  sort  of  enchanted  time.  We  may  grow  ! 
older  and  the  stream  of  life  may  flow  with  less  emphasis  i 
for  some  of  us,  at  least,  but  just  at  this  time  of  the  year  j 
the  heart  beats  faster  and  the  spirits  rise.  It  may  be  asso-  I 
ciation.  It  may  be  that  for  the  whole  period  of  childhood  I 
and  much  of  early  maturity  there  was  a  sort  of  enchant- 1 
ment  about  the  time. 

It  is  mixed  up  with  so  much  affection  and  careful  love  j 
that  the  very  atmosphere  seems,  as  it  were,  drenched  ' 
with  the  quality  and  willy-nilly  we  are  driven  into  the 
stream  of  it,  against  our  will  quite  often.   For  it  will  be  * 
frankly  admitted  that  to  those  of  adult  years  who  are  fac- 
ing the  problems  of  life,  there  are  many  reasons  why 
very  often  the  advent  of  Christmas  is  more  of  a  burden 
than  a  pleasure.   Debt,  which  has  to  be  borne  by  most; 
sickness,  which  few  escape,  in  their  own  person  or  that  of 
a  dear  one;  misunderstanding  and  many  other  things, 
short  of  actual  tragedy,  make  Christmas  hard  to  face,  j 
But  even  the  tired  and  the  disappointed,  when  they  geti 
into  the  stream  of  the  street,  feel  relieved  at  least  of  thei! 
immediate  strain.    The  faces  are  all  so  keen  and  bright,/ 
there  is  an  air  of  important  preoccupation,  combined  with  J 
a  sweet  gentleness,  which  one  does  not  see  at  any  other  i 
time.    The  people  are  alive  with  an  actual  interest,  it 
shows  in  their  eyes  and  declares  itself  in  their  walk.   It ! 
is  all  very  beautiful. 

Then  there  are  the  shop  windows  with  all  the  things  i 
to  interest  children ;  wonderful  stories  of  Sinbad  the  I 
Sailor,  or  Robinson  Crusoe,  all  done  in  figures  in  the  win-! 
dows,  so  that  you  stop  and  look,  in  spite  of  yourself,  and 
forget  all  about  that  promissory  note.  And  in  San  Fran-| 
cisco  we  have  the  flower  stalls,  the  blessed,  beautifuli 
flower  stalls. 


A  Touch  of  the  Past 

We  have  had,  thanks  to  the  graciousness  of  Arch- 
bishop Hanna  and  several  kindly  donors,  an  opportunity 
to  listen  to  the  Florentine  Polyphonic  Choir,  which,  com-^ 
ing  from  Florence  itself,  brings  with  it  a  traditional, 
beauty  and  sweetness  which  belong  only  to  the  most  dis- 
tinguished aggregations  of  performers.  A  year  or  two 
ago,  we  had  the  Sistine  Choir.  That  was  different,  being, 
a  purely  ecclesiastical  organization  made  and  preserved 
for  the  purpose  of  maintaining  a  high  standard  of  church 
singing.  The  Florentine  Choir,  on  the  other  hand,  is  at 
local  association  of  people,  many  of  them  members  of  the 
nobility,  for  the  purpose  of  maintaining  a  high  standard 
of  choir  singing.  It  is  hundreds  of  years  old  and  Dante 
is  said  to  have,  himself,  been  a  member  of  it.  So,  that 
when  we  looked  upon  that  choir  we  saw  an  organization 
some  seven  hundred  years  old,  which  was  singing  and 


ecember  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


leping  human  culture  alight  four  hundred  years  before 
merica  was  even  thought  of.  To  see  this  Choir  gave  one 
me  idea  of  the  permanence  of  things  in  Europe  and  of 
e  comparative  juvenility  of  our  own  civilization. 
Their  clothes  were  of  the  same  style  as  those  which 
eir  predecessors  have  worn  through  all  these  interven- 
g  years.  It  must  be  admitted  that  they  were  beautiful, 
om  the  point  of  view  of  personal  dignity  it  is  doubtful 
hether  we  have  developed  anything  which  can  compare 
ith  those  clothes.  They  were  made  for  gentle  folk;  they 
ited  the  manners  of  gentle  folk.  Gentle  folk  have  mostly 
nished  with  the  clothes  and  taken  the  manners  with 
em.  ., 

All  the  same,  it  was  lovely  to  see  and  hear  the  Floren- 
le  Choir  and  we  are  grateful  to  Archbishop  Hanna  for 
e  opportunity. 


Prohibition  Extraordinary 

We  gather  that  the  cohorts  of  prohibition  are  going  to 
ive  another  try  at  the  enforcement  game.  This  time 
ey  are  about  to  tackle  the  home-brew  situation.  In  some 
spects,  we  almost  wish  they  might,  for  one  of  the  great- 
t  hardships  of  modern  life  is  the  compulsion  to  sample 
e  deleterious  compounds  forced  upon  us  by  eager  and 
nbitious  matrons,  engaged  in  the  interesting  task  of 
rcumventing  prohibition.  There  is  hardly  a  house  in 
e  whole  range  of  our  acquaintance,  the  genial  hostess 

which  does  not  produce,  in  the  course  of  the  evening, 
me  more  or  less  satisfactory  attempt  to  deal  with  the 
lirst  question,  independent  of  the  bootlegger.  And,  it 
ust  be  truthfully  admitted,  great  improvement  has 
:en  made  in  this  direction  and  some  real  triumphs  can 

recorded  in  favor  of  the  domestic  brands.  In  fact,  the 
mie-products  are  very  much  the  same  as  must  have  been 
lose  of  the  early  settlers  in  the  country,  before  there 
as  a  regular  trade  in  the  manufacture  of  alcoholic  pro- 
jets. 
The  prohi  forces  want  to  put  a  stop  to  this.   In  order 

do  so  they  are  about  to  attack  the  sale  of  malt  ex- 
acts and  flavors  on  sale,  in  open  fashion,  in  purely  legit- 
late  stores.  Test  cases  have,  we  understand,  been  start- 
in  several  places  to  determine  the  legality  of  the  sale 

such  things. 

It  is  evident  that  malt  extract  is  not  necessarily  a  pre- 
iration  "designed  for  use  in  the  unlawful  manufacture 

alcoholic  liquors."  On  the  contrary,  it  has  no  necessary 
nnection  with  alcohol  at  all.  Grape  juice  comes  under 
e  ban  of  the  prohibitionist,  because  it  may  become  wine 

being  exposed  to  the  air.  Therefore,  we  are  to  lie  de- 
lved of  grape  juice,  made  famous  by  William  Jennings 
pan,  the  arch-prohibitionist.   It  is  a  funny  world! 


Jay  Walking  Rules 

We  are  beginning  to  organize  the  street  traffic,  and  none 
o  soon.  There  has  been  a  sort  of  higgledy-piggledy. 
bpy-go-lucky  way  about  the  fashion  of  our  pedestrian 
dependence,  which,  charming  as  it  is,  has  the  tendency 

increase  the  death  rate  alarmingly  and  to  reduce  effici- 
t  and  conscientious  policemen  to  nervous  wrecks,  or 
en.  as  in  the  case  of  a  captain  recently,  to  kill  them. 
ith  anxiety. 

Now.  we  are  all  set  and  the  traffic  is  to  lie  properly  regu- 
:     There  never  were  such  energetic,  active  little  cops 

we  have  this  week.  They  are  like  fox  terriers,  so  keen 
ul  bright,  with  the  staccato  order  in  their  voic.  which 
oselv  resembles  the  bark  of  a  rather  intelligent  terrier. 
ut  will  they  keep  it  up?  We  are  sorry  to  have  to  express 
doubt  about  it. 


Football 

BULGING  STADIUMS 
By  Lyman  Martin 

The  collegiate  football  season,  to  all  intents  and  pur- 
poses, is  over.  There  remain,  however,  several  games  of 
interest  to  football  followers  on  the  Pacific  Coast. 

The  California  Bears  are  about  to  resume  training  for 
the  Pennsylvania  game  that  will  take  place  over  at  the 
Berkeley  Stadium  during  the  Christmas  holidays.  Penn- 
sylvania has  had  a  very  good  season  in  the  East.  While 
they  have  not  won  all  of  their  games,  they  have  come 
through  with  victories  in  their  more  important  contests. 
Aside  from  the  records  of  the  two  institutions,  this  game 
will  be  an  event  in  honor  of  the  late  Andy  Smith.  Andy 
originally  played  for  Penn,  and  while  doing  so  was  se- 
lected as  an  All-American  fullback.  It  is  deemed  fitting 
that  a  game  between  these  two  colleges  should  be  the 
occasion  for  the  dedication  of  a  bench  in  honor  of  the 
beloved  "Andy,"  whose  affections  were  shared  by  Cali- 
fornia and  Pennsylvania. 

"Pop"  Warner  is  back  from  the  East  after  having 
watched  the  Pittsburg  Tigers  win  a  game  and  incidentally 
show  plenty  of  class  in  doing  so.  "Pop"  will  have  plenty 
to  tell  his  charges,  for  they  will  have  to  meet  this  Pitts- 
burg aggregation  on  January  2  down  in  Pasadena.  Warner 
stopped  off  on  the  way  home  and  saw  Notre  Dame  defeat 
the  University  of  Southern  California  in  Chicago  7  to  6. 
Poor  U.  S.  C,  they  will  become  the  nation's  one-point 
wonders.  By  one  point  they  lose  or  tie  all  of  the  major 
engagements. 


ncisco  has  two  stadiums  in  which  football  is 
played.  Ewing  Field  and  Kezar  Stadium  were  considered 
of  large  proportions  when  they  were  first  erected.  Last 
week  they  were  proved  sadly  inadequate  to  hold  the 
throngh  that  wished  to  attend  a  football  game. 

This  was  between  two  HIGH  SCHOOLS ! 

Lowell  and  Polytechnic  played  on  Thanksgiving  morn- 
ing out  at  Kezar  Stadium.  There  was  very  little  publicity 
given  the  engagement,  for  "was  it  not  a  game  between 
two  high  schools?" 

As  things  turned  out,  there  were  over  30,000  watching 
the  game.  Thousands  more  were  denied  admittance. 

The  seating  capacity  of  Kezar  is  only  24,000,  so  6,000 
or  more  were  sitting  in  aisles  or  standing  around  in  odd 
parts  of  the  field.  This  goes  to  prove  that  if  the  San  Fran- 
cisco football  fan  is  promised  a  good  contest  he  will  turn 
out  in  vast  numbers  to  watch  "even  a  high  school  game." 

That  high  school  game  was  a  "wow".  It  was  close,  the 
teams  were  well  coached,  the  respective  student  bodies 
put  on  very  good  stunts,  the  game  was  well  conducted 
and  everything  was  rosy.  But  if  you  want  to  see  football 
teams  with  heart  and  soul  in  their  work  go  out  and  see 
some  high  school  kids  play  the  game.  Those  boys  do 
fight — and  how! 


The  Southern  Pacific  Bulletin  is  responsible  for  the 
startling  statement  that  the  energy  released  by  one  pound 
of  coal  under  the  boiler  of  a  modern  locomotive  will  carry 
a  human  being  nearly  100  miles. 


Picturesque  street  names  are  a  feature  of  many  of  the 
new  suburbs  of  Berlin,  according  to  reports  from  that 
city.  Here  are  a  few  of  them:  The  Way  of  Seven  Ends, 
the  Valley  of  the  Fishes.  Woodman's  Bath,  Icebird's  Way 
and  the  Lane  of  the  Glorious  Nightingale. 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


By  Antoinette  Arnold 


December  Days 
Bring  Festivities 

With  the  dawn  of  December  clays, 
the  society  editor  finds  her  desk 
heaped  high  with  many  interesting 
events  scheduled  for  the  early  win- 
ter. 

Engagements?  Yes,  quite  a  num- 
ber. 

Weddings,  too,  will  be  solemnized 
with  Christmas  holidays,  a  favorite 
time  for  the  happy  nuptials. 

We  are  eagerly  anticipating  these 
weddings,  many  of  them  uniting  some 
of  California's  most  prominent  fami- 
lies. 

*  *  # 

Engaged 

Society  was  interested  intensely  in 
this  week's  formal  announcement  of 
the  betrothal  of  Miss  Catherine 
Nicholson- Vernon  and  Mr.  Edward  D. 
Tenney,  Honolulu  millionaire. 

Their  engagement,  made  known 
last  Tuesday,  was  the  culmination  of 
a  romance  begun  in  Honolulu,  where 
Mr.  Tenney  is  an  official  in  two  banks 
and  has  large  plantation  interests. 

The  wedding  day  has  not  been  de- 
termined exactly,  but  it  is  said  to  take 
place  in  the  month  of  April. 

The  bride-groom-to-be  arrived  in 
Honolulu  on  the  maiden  voyage  of  the 
Matson  liner,  Malolo,  and  when  he  re- 
turns to  this  city  it  is  said  that  the 
wedding  plans  will  be  made  known. 

Miss  Nicholson-Vernon  is  one  of 
the  society  favorites  with  a  legion  of 
ardent  friends.  She  is  the  daughter 
of  Henry  Nicholson-Vernon,  Hono- 
lulu shipping  man.  She  was  educated 
at  a  seminary  in  Washington,  D.  C. 

Mr.  Tenney,  father  of  a  son  and 
daughter,  is  a  widower.  His  business 
associates  in  Honolulu  and  in  this 
city  as  well  as  his  many  personal 
friends,  include  society  folks  of  the 
West. 

Bridge  Luncheon 

Mrs.  Henri  Bercut  assembled  a 
group  of  friends  at  a  bridge  luncheon 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Hichway,    Half-Way    Between 
San   Francisco  and   Los  Anceles 

An    Inn    of    Unusual    Excellence 

Wire  or   write    for  reservations   on   your 
next  trip  soi'th 


and  shower  in  honor  of  her  sister, 
Miss  Oriette  Galey,  whose  marriage 
to  Mr.  Gerald  Philpot  will  be  an  event 
of  early  fall.  The  beautifully  arrang- 
ed affair  was  given  at  the  Fairmont 
Hotel  on  Thursday.  Seated  around 
the  flower  laden  table  were:  Mes- 
dames  Robert  Chandler,  Baptiste  La- 
lanne,  Hubert  Galey,  J.  Baysson,  Rob- 
ert Andrews,  Walter  Brown,  Anna 
Coutard  Clemence  Figand,  E.  La- 
vigne,  E.  Levillan,  Frank  Walter, 
Eugene  Cassman,  A.  Gilligan,  Lalixte 
Lalanne,  Paul  Perriguey,  Pierre  Ber- 
cut, Louis  Artiere,  M.  Jeyne,  E.  Bar- 
on and  Miss  Gladys  Dorking. 

*     *     * 
Farewell  Soiree 

Mrs.  John  Percival  Jones,  who  has 
been  visiting  in  San  Francisco  for 
several  months  from  her  home  in 
Southern  California,  gave  an  interest- 
ing musical  soiree  on  Monday  evening 
at  the  Clift  Hotel. 

Mrs.  Jones  is  the  widow  of  the  late 
United  States  Senator  Jones  of  Ne- 
vada and  the  mother  of  Mrs.  Fred- 
erick McMonnies  of  New  York.  She 
plans  to  go  East  soon,  after  she  has 
made  a  return  trip  for  a  week  or  so, 
and  will  pass  the  winter  in  New  York. 
The  soiree  was  in  the  nature  of  a 
farewell  party  to  her  San  Francisco 
friends. 


Joint  Hostesses 

Mrs.  L.  G.  Lange  and  Mrs.  H.  Nich- 
olas Lange,  Jr.,  who  have  just  return- 
ed to  San  Francisco  after  an  extend- 
ed European  trip,  were  joint  host- 
esses at  a  beautifully  appointed 
luncheon  given  at  the  Fairmont  Hotel 
on  Saturday,  November  5.  A  large 
bank  of  brilliant  colored  chrysanthe- 
mums from  which  sprays  of  smaller 
flowers  extended  centered  the  table 
and  appropriate  cards  designated  the 
places  of  the  guests.  The  ladies  wel- 
coming the  travelers  home  were: 

Mesdames  Rudolph  Volmer  Jr., 
Arthur  Nunemacher,  A.  J.  Mitchell, 
Thomas  Halcrow  Jr.,  H.  G.  Stindt, 
Edward  Wagner,  G.  Koch,  Jack  Sea- 
grave,  Henry  Weaver,  William  Peden, 
M.  DeLew,  F.  Vom  Hofe,  F.  R.  Orella, 
P.  Sprague,  E.  Dreusike,  M.  Lorigan, 
O.  B.  Dreusike,  B.  Quincy,  B.  Cahe- 
lan,  William  Zaretzky,  E.  Herald,  H. 
Westphal,  William  McKay,  Thomas 
Halcrow,  C.  Hansen,  J.  Henshaw,  A. 
Henshaw,  Walter  Johnson,  M.  Ober- 


meyer,  Otto  Westphal ;  Misses  Pauline. 
Dreusike,  Florence  Obermeyer.  E. 
Beck,  Emil  Zaretzky,  Vera  Halcrow, 
K.  Beck,  Jessie  Halcrow,  C.  McDer- 
mott. 

Cards  furnished  entertainment  fori 
the  afternoon. 

*     *     * 

Supper  at  Burlingame 

Mr.  and  Mrs.  Garton  Keyston  willj 
be  hosts  at  a  buffet  supper  at  their^ 
home  in  Burlingame  Saturday  eve-q 
ning,  December  3.  Many  guests  from' 
San  Francisco  will  motor  down  for 
the  occasion. 

Mark  Hopkins 

There  will  be  any  number  of  bril- 
liant affairs  at  the  Mark  Hopkins  Ho-I 
tel  during  the  coming  weeks.  Every! 
Tuesday  night  society  is  engaged  inl 
something  that  is  part  of  the  weekly] 
Mark  Hopkins  features. 

Betty  Horst,  dancer  with  the  Den-i 
ishawn  studio,  produced  an  elaborate 
specialty  of  artistic  value  entitled1 
"Centuries  Before  Jazz."  It  was  ar-« 
ranged  especially  for  the  popular*] 
hotel  on  Nob  hill. 


Junior  League 

The  Junior  League  follies  which1 
had  such  a  wonderful  opening  on 
Monday  night,  will  continue  this  weekJ 
only,  although  there  is  really  a  de-i' 
mand  for  a  more  prolonged  engage-ij 
ment  of  these  wonderful  young  stars,1 
who  make  no  claim  to  professional 
ranking. 

Their  "Follies"  have  been  superbly 
beautiful. 

Society  was  out  en  masse  with 
many  after-show  suppers,  given  in 
the  Fairmont  Hotel. 

Those  in  the  boxes  at  the  theater 
included:  Mrs.  Irwin  Crocker,  Mr.  and 
Mrs.  Selah  Chamberlain,  Mr.  and 
Mrs.  Webster  Jones,  Mrs.  Peter  Mc- 
Bean,  Mrs.  Harry  Hill  and  John  Zeile. 
(Continued  on  Page  17) 


COLONIAL  HOTEL 

6o0   BUSH  STREET 

Between    Powell   and  Stockton 

San  Francisco 

T.ltphone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


)ecember  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Jlub  Events 

Many  philanthropies  are  in  the 
lans  of  procedure  within  the  ranks 
f  clubland  this  week. 

Thanksgiving  parties  for  the  or- 
ihans  and  gifts  to  those  children  in 
he  hospital  brought  so  much  happi- 
iess  into  the  lives  of  the  donors  as 
rell  as  to  the  children  themselves, 
hat  the  club  women  realize  "it  is  bet- 
er  to  give  than  to  receive"  and  that's 

fact! 

So  now  for  weeks  until  the  Christ- 
las  holidays,  the  thought  uppermost 
n  the  minds  of  club  leaders  is  "Whom 
an  we  make  happy  for  Christmas?" 

*  *     * 

ap  and  Bells 

Cap  and  Bells  Club  celebrated  with 
heir  annual  jinks  Thursday,  Decem- 
er  1  with  a  novel  form  of  entertain- 
lent  given  in  the  terrace  room  of  the 
'airmont. 

"The  Best  Sellers"  was  the  topic  of 
he  day  with  a  big  book  review,  the 
heme  on  which  the  merry  making 
v&s  built. 

Mrs.  John  Sylvester  Pinney,  the 
apable  and  popular  president  of  the 
lap  and  Bells  Club,  was  the  presiding 
enius.  Her  constituents  who  assist- 
d  her  for  the  jinks  were  Mrs.  Jesse 
Vhited  and  Mrs.  Thomas  Alexander 

ast. 

Miss  Helen  Gordon  Barker  acted  as 
he  leading  character  impersonator  in 
ler  role  of  librarian,  Mrs.  Henry 
lastings,  associate  chairman  of  the 
iterary  section  of  which  Josephine 
roung  Wilson  is  chairman,  acted  the 
iart  of  "Mrs.  Reading"  (seeking  a 
rook.)  Members  of  Cap  and  Bells 
vere  the  other  characters. 

Each  member  was  requested  to  rep- 
esent  some  favorite  book  and  was 
bliged  to  wear  a  costume  depicting 

literary  character.  It  was  great  fun 
ind  the  members  displayed  consider- 

ble  cleverness. 

*  *     * 

Mothers  and  Children 
intertained  by  Club 

Cap  and  Bells  members  will  enter- 
ain  mothers  and  children  of  the  or- 
ganization who  are  asked  to  bring  a 
oy  to  be  placed  in  the  big  Christinas 
ox  for  distribution  among  the  chil- 
Iren  loss  fortunate.  This  will  take 
ilace  on  social  day — and  what  a  beau- 


Park  Lane  Maisonnettes 

i   to  8   Rooms  with   2  to  5  Baths 

Magnificent  view.     Every  service,  from 

doorman   to   valet.    Furnished   or  un- 

furnished.   Garage,   ("lass  A  steel 

frame  building. 

"Maisonnette"  has  Ik  I  mansion  «••/* 

all  convenienses  o)  an  apartment  house. 

PARK     LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally    Across   from    Hotel    Fairmont 


:;::t»i|ijj  ■  'IlltS'liHI 
a- 'ill ' '  klHISB-1  ' ' 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  $4  per  day 


tiful  "social  day"  it  will  prove  to  be, 
Thursday,  December  15,  when  the 
Children's  Christmas  party  will  be 
held. 

Mrs.  Byron  Hoffman  is  the  chair- 
man of  this  year's  event,  assisted  by 
Mrs.  Angelo  J.  Rossi,  Mrs.  J.  Emmet 
Hayden,  Mrs.  C.  M.  Gardner,  Dr. 
Blanche  Culver,  Mrs.  D.  Richard  Mar- 
tens, Mrs.  J.  R.  O'Donnell,  Mrs. 
Thomas  J.  Morton,  Mrs.  Alexander 
Woodside,  Mrs.  Henry  M.  Hastings, 
Mrs.  George  Vranizan,  Mrs.  Richard 
Hyland,  Mrs.  M.  0.  Austin,  Mrs.  F.  W. 
Callison,  Mrs.  E.  J.  Florentine,  Mrs. 
John  Hepburn  and  members  of  the 
executive  board. 

Program :  Selections,  Cap  and  Bells 
Orchestra  ;  Christmas  Carols,  directed 
by  Mrs.  Walter  Scott  Gray  and  Mrs. 
Richard  Revalk;  Songs,  Miss  Hilde- 
garde  Ott.  A  Christmas  Play,  Wyatt 
Sisters  Dancing  Academy.  Mrs.  Eu- 
gene Folsom  will  impersonate  Santa 
Clans. 


Seek  More  Playfields 

Fathers  and  mothers,  as  well  as 
school  children  over  16  years  of  age, 
may  lie  pressed  into  service  by  the 
Second  District  Congress  of  Parents 
and  Teachers  to  supervise  public  play- 
grounds and  playfields,  if  plans  being 
prepared  by  the  congress  in  the  local 
playground  situation  are  allowed  to 
mature.  The  congress  proposes  meet- 
ing the  local  lack  of  supervised  play 
and  play  facilities  by  securing  the  use 
of  many  vacant  pieces  of  ground  in 
the  vicinity  of  schools  and  pressing 
into  service  the  parents  themselves  as 
play  leaders,  to  take  the  place  of  those 
which  the  playground  commission 
cannot  at  present  afford  to  provide. 

Toward  this  end  the  district  is 
sending  out  a  questionnaire  which 
asks  for  information  in  regard  to 
available  space  in  the  various  neigh- 
borhoods. 


Atherton  Day 

The  San  Francisco  branch,  League 
of  American  Penwomen,  held  a  Ger- 
trude Atherton  day  Saturday  at  the 
Hotel  Mark  Hopkins.  Professor  B.  H. 
Lehman  discussed  the  latest  book  of 
the  California  writer.  The  musical 
program  of  Cadman  numbers  played 
by  Helena  Munn  Redewill,  Spanish 
songs  were  given  by  Senor  Carlos  Se- 
bastian and  a  group  of  Spanish  num- 
bers by  Miss  Redewill.  Mrs.  John  O. 
Gantner  was  hostess  of  the  afternoon. 

*  *     * 

Siena  Guests 

Presidents  of  local  literary  societies 
and  officers  of  the  City  and  County 
Federation  of  Women's  Clubs  were 
honor  guests  at  the  Siena  clubhouse 
Friday.  The  afternoon  was  arranged 
by  the  Siena  Alumnae  members,  win- 
ners of  the  national  award  last  year 
for  the  all-round-year  plan  for  the 
promotion  of  children's  reading  spon- 
sored by  the  General  Federation  of 
Women's  Clubs  throughout  the  Unit- 
ed States.  It  was  a  book  observance, 
and  children  who  have  submitted 
original  work  in  poetry,  short  stories 
and  play  writing  participated  in  the 
program.  Mrs.  Walter  R.  Jones  pre- 
sided and  Miss  Genevieve  McGivney 
had  charge  of  the  gathering.  Mrs. 
Esther  Birdsall  Darling,  Mrs.  Lucy 
Alanson  Cuddy,  Mrs.  Elizabeth  How- 
ard Atkins  and  other  writers  of  chil- 
dren's books  were  speakers.  Assist- 
ing Mrs.  Harold  T.  Armstrong  on  the 
reception  committee  were:  Mesdames 
T.  G.  Barnett,  D.  J.  Murphy,  R.  D. 
Williamson,  J.  Crocker,  Joseph  Jack- 
son and  the  Misses  Mary  A.  Ward, 
Elizabeth  Myrick,  Raymonde  Moyon, 
Hazel  Gies  and  Agnes  Russell. 

*  *     * 

Theatre  Arts  Club 

As  the  third  offering  in  its  fourth 
season  of  producing  the  one-act  play, 
the  Theater  Arts  Club,  Inc.,  presented 
a  quartet  of  four  modern  and  varied 
one-act  fragments  of  the  drama  last 
Tuesdav  evening  in  the  playhouse  of 
the  Women's  City  Club,  465  Post 
street. 

(Continued  on  Page  17) 


X 


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BESTFIflWHg 


'  ..-;'•':.:;  :- a  .:  -  j    »  I  jardena 
22l-22fi  Grant  Ave.,  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1921 


'LEISURE'S  WW 


OBEY   NO   WAND  BUI  PLEASURE'S 

—  7dm  Moore. 


By  Josephine  Young 


Theater  Offerings 

Plenty  of  music,  lots  of  fun  and 
high  entertainment  are  being  offered 
by  local  theaters  of  stage  and  screen. 

Musical  comedies  hold  sway  at  two 
adjoining  theaters,  the  Lurie  and  the 
Curran,  where  a  riot  of  color  with 
peppy  songs  lure  pleasure  seekers. 

*  *     * 

Lurie 

"Hit  the  Deck"  at  the  Lurie  is 
packing  'em  in ! 

There  is  so  much  in  this  musical 
comedy  to  echo  within  the  mind  after 
seeing  and  hearing  the  brilliant  tra- 
vesty that  there  is  an  urge  to  hear: 
"Hallelujah"  over  and  over — just  as 
it  is  sung  and  resung  during  the  per- 
formances. "Some-times  I'm  Happy" 
is  another  song  of  ringing  melody, 
and  "Join  the  Navy"  and  "Harbor  of 
My  Heart"  are  also  favorites. 

The  Oriental  ensemble  song,  with 
its  gorgeous  costumes  worn  by  the 
company,  is  worth  the  price  of  ad- 
mission alone. 

If  you  haven't  yet  seen  "Hit  the 
Deck"  you  have  something  decidedly 
interesting  ahead  of  you. 

It  has  a  limited  engagement  at  the 
Lurie. 

Lillian  Ferguson,  producer  of  "Hit 
the  Deck,"  the  Fields  Youman's  suc- 
cess, was  honor  guest  and  speaker  at 
the  Commonwealth  Club  luncheon 
Tuesday.  She  is  a  San  Francisco 
woman,  later  going  on  to  Chicago  and 
New  York,  where  she  started  on  her 

brilliant  career. 

*  *     * 

Curran 

"Blossom  Time"  is  the  attraction  at 
the  Curran  beginning  Sunday  night. 
This  operetta,  presented  by  the 
Messrs.  Shubert,  is  in  its  sixth  year 
of  international  success. 

In  point  of  vocal  score  "Blossom 
Time"  is  a  stage  presentation  of 
unique  delights  and  its  virtues  are  as 
fresh  today  as  when  first  produced 
on  Broadway  in  1921.  The  music  has 
been  taken  almost  entirely  from  the 
works  of  Franz  Shubert,  the  com- 
poser. 

In  the  cast  are  John  Charles  Gil- 
bert, Robert  Allen,  Patrick  Kelly, 
Thomas  Tracey,  George  Huntington, 
Henry  Rabke,  Carl  Shiffler,  Otis  Sher- 
idan, Gordon  Davis,  Clyde  Jackson, 
the  misses  Genevieve  Naegele,  Vera 


Amazar,  Yolande  Presbury,  Pearl 
Kincaid,  Erba  Robeson,  Sylvia  Sny- 
der, Flo  Keezel,  Louise  Rothaker,  the 

premiere  danseuse. 

*     *     * 

President 

"Why  Men  Leave  Home"  at  the 
President  theater,  on  McAllister  street 
near  Market  and  Jones,  is  pleasing 
throngs  of  theater  patrons  as  inter- 
preted with  the  skill  of  Henry  Duffy's 
players. 

This  merry  play  has  a  wealth  of 
philosophy  but  it  is  so  tucked  into 
the  lines  that  no  one  realizes  any 
preachments  and  husbands  and  wives, 
alike,  seem  to  enjoy  the  thrusts  at 
their  foibles. 

Better  see  "Why  Men  Leave  Home," 
whether  you  agree  with  the  logic  or 
not,  you  will  have  a  wonderful  laugh 
to  your  heart's  content. 

Leneta  Lane  brings  more  laurels 
for  her  brow.  Every  Duffy  player  is 
good  in  this  Avery  Hopwood  play. 
"The   Gossipy   Sex"   will   follow  this 

week's  conclusion  of  the  present  play. 

*  *     * 

Alcazar 

"The  Mystery  Ship"  at  the  Alcazar 
theater  continues  to  please  with  many 
thrills  and  laughable  situations,  be- 
ginning its  fourth  week  at  the  Alca- 
zar Sunday.  The  Duffy  players  have 
something  out-of-the-ordinary  to  give 
by  way  of  unusual  entertainment. 

Helen  Keers,  Frank  Darien,  Joseph 
De  Stefani,  Irving  Mitchell,  Glenda 
Farrell,  Bert  Farjeon,  J.  Raymond 
Northcutt,  Robert  Lawler,  John  Ivan, 
William  Macauley,  Henry  Caubisens 
are  favorites  in  the  play. 

*  *     * 

Warfield 

Will  King,  San  Francisco's  favorite 
comedian,  whose  chatter  was  funny 
and  original  enough  to  assure  him 
several  years'  popularity  here  is  com- 
ing back,  under  the  West  Coast  thea- 
ters banner. 

His  fun  is  clean  and  wholesome  and 
his  appearance  in  his  own  Revusical 
Comedy  presents  some  new  ideas.  He 
has  surrounded  himself  with  capable 
performers,  so  we  are  told,  and  the 
act  is  registered  as  a  novelty. 

"The  Forbidden  Woman,"  screen 
attraction,  features  Jetta  Goudal  as 
principal  in  a  compelling  story  of  a 
woman  and  two  brothers  both  in  love 


Amusements 

NEXT  WEEK 

ON   THE   STAGE 

Alcazar,  O'Farrell  nr.  Powell 

"The   Mystery    Ship."     Henry   Duffy    Players. 

Columbia,  Eddy  nr.  Powell 

Cecil     Iii-Mille's     photoplay    "Kinir    of    Kings.' 
Special    orchestra.     Colored   scenes    in    film. 

Curran,  Geary  nr.  Mason 

"Blossom    Time."      Franz    Schubert    story    pre  ; 
sented    by    the   Shuberts. 

Lurie,  Geary  nr.  Mason 

"Hit    the    Deck."     Musical    comedy. 

President,  McAllister  nr.  Market 

"Why   Men    Leave    Home."     Henry   Duffy    Play- 
ers.    Leneta   Lane. 

Wigwam,  Mission  nr.  22nd 

"White      Collars."       Comedy.       Dudley      Ay  res,  J 
Poreta    Porter. 

Community  Playhouse, 
Sutter  and  Mason 

"The    Jest."      Player's    Guild. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Ned  Wayhurn  and  his  production  —  Variety 
show.  "The  Girl  in  the  Pullman."  Marie  Pre- i 
vost.   Harrison    Ford. 

Orpheum,  O'Farrell  nr.  Powell 

Isa  Kremer  in  "Spotlight  Revue."  heading  i 
hill  of  vaudeville.  Priscitla  Dean  in  person  in 
playlet :    "The    Broadway    Cleopatra." 

Union  Square,  O'Farrell  nr.  Powell  I 

Pictures — Vaudeville. 


ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  St.  at  4th 

"Sorrel  and  Son."  H.  B.  Warner  and  All- 
star   cast. 

Casino,  Ellis  at  Ma?on 

Sat.  "Paint  and  Powder"  and  "Stick  to  Yottrl 
Story."  Sun..  Mon.  "The  Honeymoon  Express"] 
and  "The  Lunatic  at  Large."  Tues..  Wed. 
"Honesty  is  the  Best  Policy"  and  "The  Fight-] 
inc  Doctor."  Thurs..  Fri.  "Wolf's  Clothing*' 
and   "The  Thrill   Seekers." 

Cameo.  Market  opp.  Fifth  street 

Change    of    pictures — popular    films. 

Embassy,  Market   St.,  near  Seventh 
(Formerly  Rivoli) 

Vitaphone — Al    Jolson    is  seen   and    heard. 

Imperial,  Market  St.  op.  Jones 

"Finger  Prints."  Mystery  -  comedy,  starring 
Lonise  Fazenda  and  John  T.  Murray.  Vinton  | 
La    Ferrera    and    Imperial    Band. 

Granada,  Market  at  Jones 

"The  Gay  Defender."  Richard  Dix.  Frank 
Jenks    and    Granada    Orchestra. 

St.  Francis.  Market  bet.  5th-6th. 

"The  Texas  Steer."     Will   Rosrera. 

Warfield,  Market  at  Taylor 


"Forhidden   Women." 
Revusical    Comedy. 


Jetta  Goudal.   Will    hinc 


RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Rudolph   Music  Masters   in   orchestrations.   Sot* 
rinl    pictures   showing. 


December  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


with    her.    Joseph    Schildkraut    and 

Victor  Varconi  play  the  brother  roles. 

*  *     * 

Granada 

"The  Gay  Defender"  featuring 
Richard  Dix  follows  the  Jesse  James 
picture  at  the  Granada  theater.  Thel- 
ma  Todd  and  Fred  Kohler  support 
Dix  in  this  Paramount  picture  which 
opens  at  the  Granada,  Saturday,  De- 
cember 3.  It  is  directed  by  George 
KaCava. 

On  the  stage,  Fanchon  and  Marco 
will  present  variety  bill  with  Frank 
Jenks  the  play  boy  leader  of  the  Gra- 
nada orchestra  as  a  lively  addition  to 
high  entertainment. 

*  *     * 

California 

The  film  attraction  at  the  Califor- 
nia theater  this  week  is  "Sorrel  and 
Son."  This  is  a  picture  that  goes 
deep  into  the  emotions  of  every  in- 
dividual in  the  cast  and  portrays  how 
they  react  and  how.  It  is  a  very  hu- 
man love  story  with  as  many  kinds  of 
love  exposed  as  there  are  individuals 
in  the  cast. 

Alice  Joyce,  Louis  Wolheim,  H.  B. 
Warner,  Carmel  Myers,  Nils  Astor, 
Mary  Nolan,  Norman  Trevor  and  An- 
na Q.  Nilsson  have  the  leading  roles. 

Gino  Severi  conducts  the  California 
orchestra. 

Imperial 

The  Warner  Bros,  production  "Fin- 
ger Prints"  is  at  the  Imperial  theater 
this  week.  This  is  a  mystery  picture 
or  a  comedy  picture  or  both. 

Mystery  pictures  on  the  screen  are 
a  flop  unless  they  are  literally  spiced 
with  comedy.  Louise  Fazenda  and 
John  T.  Murray  see  to  it  that  there 
is  plenty  of  the  latter  feature.  Miss 
Fazenda  is  a  detective,  seriously.  She 
pretends  that  she  is  a  servant  girl 
and  tries  to  be  funny  and  is.  Murray 
is  also  sleuthing  and  tries  to  be  seri- 
ous and  isn't. 

So  there  is  the  story. 

Helene  Costello  is  also  in  the  cast. 

Vinton    La    Ferrera   conducts    the 

Imperial  orchestra. 

*     *     * 

Orpheum 

There  will  be  a  bill  of  merit  at  the 
Orpheum.  starting  Saturday,  headed 
by  Miss  Priscilla  Dean,  stage  and 
screen  star  who  is  giving  some  time 
to  vaudeville  appearances  in  a  crook 
playlet  entitled:  "The  Broadway  Cleo- 
patra." 

Isa  Kremer.  singer  of  ballads  and 
folk  songs,  will  remain  over  a  second 
week  with  an  entirely  new  change  in 
program. 

The  balance  of  the  hill  will  include 
Joe  Browning  in  "A  Timely  Sermon" 
with  Joe  Browning.  Junior:  Claude 
and  Marion,  funsters  in  "Still  Argu- 
ing":  the  George  Choos  Production 


"The  Spotlight  Revue"  with  Ray  and 
Rose  Lyte  and  featuring  Eddie  Prinz 
and  the  Cyclone  Eight;  the  Pasquali 
Brothers ;  "Three  Unusual  Men" ;  the 
Four  Valentinos,  casters  of  human 
beings. 

*  *     * 

Golden  Gate 

Ned  Wayburn,  production  man- 
ager, will  give  one  of  his  variety 
shows  at  the  Golden  Gate  theater, 
commencing  with  Saturday's  pro- 
gram with  a  bevy  of  folly  attractions 
in  a  beautiful  number  as  the  feature 
attraction  of  the  week. 

Mr.  Wayburn  has  used  his  usual 
discernment,  placing  at  the  head  of 
the  large  cast,  Al  and  Fanny  Sted- 
man,  brother  and  sister  team  whose 
gleeful  cavortings  give  the  impression 
that  they  are  having  just  as  mucb 
fun  as  the  audience.  Also  featured 
are  the  Four  Ortons  and  Mary  Horan. 
Twelve  proteges  from  the  Wayburn 
school  of  dancing  in  New  York  com- 
prise the  chorus  in  "Variety  Show." 

The  feature  photoplay  will  have  a 
cast  composed  of  Marie  Prevost,  Har- 
rison Ford,  Franklin  Pangborn,  Kath- 
ryn  McGuire.  The  picture  is  "The  Girl 
in  the  Pullman." 

*  *     * 

Columbia 

"King  of  Kings,"  the  Cecil  B.  De- 
Mille  photoplay  at  the  Columbia  thea- 
ter on  Eddy  street  near  Powell,  will 
positively  come  to  a  close  next  Satur- 
day, December  10,  according  to  no- 
tices sent  us  and  so  those  who  have 
not  already  seen  the  cinema  master- 
piece are  advised  to  avail  themselves 
of  this  week's  opportunity. 

An  orchestra  of  25  pieces  plays  the 
musical  score  for  this  picture  with  its 
tremendous  scenes  of  stirring  epi- 
sodes. The  story  of  the  biblical  char- 
acters vividly  portrays  the  Christ  in 
his  great  ministration.  No  wonder  it 
is  declared  the  greatest  drama  ever 
portrayed  upon  the  screen,  for  none 
lias  there  ever  been  to  equal  it.  Col- 
ored views  are  given  in  some  of  the 
big  scenes. 


*     *     * 


Embassy 

Syd  Chaplin,  starring  in  "The  Miss- 
ing Link,"  is  an  attraction  at  the 
Embassy  theater  this  week  where 
the  Yitaphone  features  are  both  seen 
and  heard.  John  Charles  Thomas. 
baritone;  Albert  Spaulding.  concert 
violinist :  Al  Jolson.  and  the  Revelers, 
singers  and  instrumentalists  are  big 
features  of  the  Embassy  this  week. 

When  the  Yitaphone  first  made  its 
appearance  in  this  city  we  not  only 
expressed  our  amazement  and  admir- 
ation in  genuine  appreciation  of  this 
great  Warner  Brothers  invention,  but 
we  kept  on  in  our  wonderment  at  the 
(Continued  on  Page  18) 


Here's  new  life,  new  color 
for  your  living  room 

This  lamp  really  lights  a  room 

The  money  you  spend  for  one  of  these 
lamps  does  more  to  improve  a  room 
than  the  same  money  spent  for  other 
furnishings. 

For  the  abundance  of  soft  colorful 
light  makes  an  "interior"  seem  love- 
lier. It's  just  like  redecorating  the 
whole  room. 

These  floor  and  table  lamps  are  dif- 
ferent from  any  other  lamp.  There  is 
a  reflector  under  the  silk  shade  that 
diffuses  or  scatters  the  light.  This  is 
the  new  principle  of  design  that  com- 
bines beauty  with  good  lighting  and 
eliminates  harmful  gloom  and  glare. 
Such  lighting  is  kind  to  your  family's 
eyes. 

The  lamps  have  a  base  finished  in 
silver  or  gold  and  there  is  a  selection 
of  four  silk  shades.  You  can  see  them 
at  our  office. 


p.Q.and 


"»Acinc  service- 

Pacific  Gas  and  electric  Company 

Owned  -  Operated  -  Managed 

by  Catifomians 


Companion,  of 
tJje  morning"  •  -  • 
it>  refreshing- 


CEO.   W.  CASWELL 

Sutter  665«  or  Oakland  1(117 

Telephone  Direct 

1.8*a.aaa   cape    were   wrwl    at    the 

Panama-Par '6'    Internatiaaal    Eza«eit*ea) 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'   Pension     Fund    over    $575,000.00, 

standing    on    Books    at  1 .00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (AH)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health. 
Fidelity  and   Surety.   Burglary.   Automobile    Insurance 


Branch   Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

(general  oAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Kuildinc 
201  Sansome  Street 
San  Francisco 


Insurance  Exchange  Building 

Los  An ftc les 
California 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fond 

All  kindB  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San   Francisco   Office:      450    California    Street 
BKUCE   HEATHCOTE  W.  J.   COULTHARD 
Manager  Asst.  Manager 


Phones  Davenport  4-180 
Sutter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


Finance 


The  courts  are  ruling  against  the  reduction  of  sardines 
for  fertilizing  purposes.  The  canners  may  use  25^  of 
the  catch  in  the  manufacture  of  by-products.  This  is  to 
account  for  the  fish  caught  which  are  unfit  for  canning. 
Food  fish  must  be  used  for  food,  is  the  decision  of  the 
courts  and,  on  the  whole,  a  very  sensible  one. 


The  California  Vineyardists  Association  defines  its  po- 
sition as  being  in  no  sense  a  marketing  agency  but  devoted 
towards  the  maintenance  of  competition  in  the  industry 
and  the  creation  of  grades  and  standards  which  will  tend 
to  improve  the  product.  That  appears  to  be  a  very  valu- 
able social  function. 


The  work  of  Chester  Rowell  in  Washington  in  opposing 
the  repeal  of  the  Federal  estate  tax  has  provoked  much 
adverse  comment  from  those  who  have  the  interests  of 
the  country  at  heart.  It  is  pointed  out  that  Mr.  Rov.eil's 
action  is  in  direct  conflict  with  the  wishes  of  the  Presi- 
dent and  Secretary  Mellon. 


Speaking  of  the  Federal  inheritance  taxation  laws,  it 
has  been  argued  very  successfully  that  European  models 
of  taxation  are  not  applicable  to  this  country,  because  of 
the  difference  in  economic  conditions.  In  Europe  very  few^ 
people  have  any  inheritance  to  leave;  here  vast  numbers 
of  people  are  able  to  leave  something.  An  American  iifl 
heritanee  tax  hits  the  masses. 


Net  gains  of  2  to  31  points  in  leading  bank  stocks  fea- 
tured trading  on  the  San  Francisco  Stock  and  Bond  Ex- 
change. There  was  a  moderate  activity  throughout  the 
list.  American  Trust  again  touched  its  high  of  485.  It 
sold  at  300  last  January. 


At  the  California  Section  meeting  of  the  American 
Water  Works  Association  at  San  Jose  recently  the  West- 
ern Pipe  and  Steel  Company  was  represented  among  the 
other  fifty-one  manufacturers,  by  a  series  of  samples, 
representing  the  newest  and  best  achievements  in  the 
steel  pipe  industry,  lock-bar,  riveted  and  welded  steel  pipe, 
well  casing,  galvanized  corrugated  steel  pipe  and  the  like. 
These  are  prosaic  things,  but  are  among  the  most  impor- 
tant products  of  civilization. 


The  Fish  and  Game  Commission  has  refused  to  yield 
to  the  request  for  every  day  shooting  in  private  preserves. 
Hunting  will  only  be  permitted  three  days  a  week,  other- 
wise the  flocks  will  be  lost  as  they  will  continue  on  their 
flight  to  Mexico  and  not  stay  at  the  California  preserves.! 


It  is  urged  that  the  Skyline  boulevard,  being  the  only- 
only  uncompleted  section  of  the  State  highway  system, 
having  funds  appropriated  under  a  bond  issue  for  its  com- 
pletion, be  given  preference  to  all  secondary  State  high- 
ways. This  is  a  very  reasonable  demand  and  we  second 
it  warmly.  The  Skyline  boulevard  should  be  completed 
speedily. 


Here  is  another  surprise,  Santa  Cruz  is  going  in  for 
high  art  and  issues  invitations  to  all  artists  to  exhibit 
next   February.    From   bathing  girls   to   pastels   is  onel 
jump,  but  Santa  Cruz  is  capable  of  anything. 


We  note  that  Mrs.  Elizabeth  Burbank,  widow  of  Luther.' 
Burbank,  is  making  presents  of  one  of  his  later  develop; 
ments  the  "Paradox"  walnut  tree,  which  it  is  said  makes' 
a  very  handsome  and  effective  shade  tree.  A  more  beauti- 
ful gift  to  public  parks  would  be  hard  to  imagine. 


December  3.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


Opinion  is  expressed  that  the  American  family  is  sound 
as  ever.  Indeed,  with  radios,  player-pianos,  talking  ma- 
chines and  saxophones,  the  American  family  seems  to  be 
largely  sound. — Philadelphia  Inquirer. 


The  strengthened  United  States  Fleet,  including  the 
new  giant  V  type  fleet  submarines  and  the  new  35,000 
ton  aircraft  carrier  Saratoga,  will  make  a  nine  day  visit 
to  San  Francisco,  next  April,  immediately  preceding  the 
Hawaiian  maneuvers. 


The  grand  championship  steer  title  at  the  International 
Live  Stock  Exposition  held  in  Chicago  this  week,  was  be- 
stowed upon  a  cross-bred  Angus  shorthorn,  California 
stamp,  bred  by  the  University  of  California.  This  is  the 
most  highly  prized  title  to  be  won  at  this  exposition. 


Captain  Kingsford  Smith  expects  to  leave  for  Australia 
in  the  Spirit  of  California,  his  giant  tri-motored  Fokker 
monoplane,  before  the  6th  of  December.  With  him  on  the 
two-stop  flight  to  the  Antipodes  will  be  Charles  T.  Ulm, 
flight  manager ;  Keith  V.  Anderson,  relief  pilot,  and  Wil- 
liam A.  Todd,  navigator.  The  San  Francisco  Chronicle  is 
sponsoring  this  World  Record  Exploit. 


Tom  Wilkes,  San  Francisco  theatrical  producer,  and  his 
wife,  escaped  serious  injury  last  Tuesday,  when  their 
limousine  overturned  and  burned,  after  skidding  on  a 
slippery  pavement  at  Girard,  on  the  way  to  Los  Angeles. 
The  couple  extricated  themselves  from  the  car  before  it 
caught  fire,  by  breaking  through  a  window,  and  suffered 
only  slight  cuts. 


The  ancient  game  of  bowling  is  being  revived  by  the 
fair  sex  out  at  Golden  Gate  Park,  under  the  auspices  of 
the  Women's  Golden  Gate  Bowling  Club,  and  the  mem- 
bers, dressed  in  gay  sports  togs,  playing  on  a  stretch  of 
emerald  lawn,  announce  that  it  is  more  fun  than  golf. 
The  game  as  the  San  Francisco  women  play  it  is  almost 
identical  with  the  thirteenth  century  English  game. 


On  Wednesday  last.  Congressman  Richard  J.  Walsh  of 
the  Fifth  District  left  for  Washington,  D.  C,  for  the  open- 
ing of  Congress  next  Monday,  with  a  draft  of  the  pro 
posed  Federal  legislation  granting  to  San  Francisco  a  bay 
bridge  permit.  Although  the  proposed  site  of  the  bay 
Bridge  project  lies  in  the  Fourth  District,  which  Congress- 
woman  Florence  P.  Kahn  represents,  at  Mrs.  Kahn's  sug- 
gestion Congressman  Welch  will  introduce  the  bill  in  the 
House  of  Representatives. 


City  Engineer  O'Shaugnessy  announces  that  San  Fran- 
cisco's new  boulevards,  contemplated  in  the  89.380,000 
bond  issue  voted  November  8th.  may  be  completed  and 
open  to  traffic  by  June,  L9S0.  To  get  the  quickest  action 
in  the  completion  of  these  boulevards,  O'Shaughnessy  sug- 
gests a  setup  of  funds  to  lie  made  available  through  sale 
of  the  bonds;  the  tirst  appropriation  to  lie  $2,500,000; 
with  two  further  installments  of  $2, .",00.000  each,  six 
months  apart,  and  the  fourth  and  final  instalment  of  $1,- 
■80,000  six  months  thereafter,  assuming  that  the  bonds 
are  sold,  and  the  money  available. 


The  city  of  San  Francisco  is  going  to  continue  its  cam- 
paign against  fire  traps.  A  Third  street  rooming  house 
proprietor  was  found  guilty  this  week  of  violation  of  the 
city  building  laws,  in  the  absence  of  fire  escapes  and  no 
air  wells  to  provide  ventilation  for  the  rooms. 


Robert  Flaherty,  former  Canadian  mining  engineer, 
now  director  of  celluloid  dramas,  was  in  San  Francisco 
for  a  few  hours  this  week,  before  sailing  to  the  South 
Seas.  He  is  bound  for  Papeete,  in  Tahiti,  on  a  new  motion 
picture  adventure.  The  scene  is  to  be  laid  in  a  setting 
untouched  by  civilization  and  will  show  the  native  life 
as  it  really  is. 


Plans  for  modernizing  San  Francisco's  antiquated 
building  laws  were  considered  by  the  Board  of  Public 
Works  last  Wednesday.  The  board  unanimously  approved 
the  provision  to  accept  services  of  an  advisory  board  of 
three  members,  an  architect,  a  structural  engineer  and  a 
building  contractor.  The  three  members,  it  was  agreed, 
will  be  recommended  by  local  chapters  of  the  American 
Society  of  Civil  Engineers,  American  Institute  of  Archi- 
tects and  the  Builders'  Exchange. 


A  unique  event  is  scheduled  at  Reedley,  California, 
when  the  three  daughters  of  Mr.  and  Mrs.  Peter  Dried- 
ger,  two  of  them  twins,  will  be  married  in  one  ceremony, 
on  December  11th.  Neil  Eitzen,  of  Dinuba,  will  marry 
Miss  Susie' Driedger;  Herbert  Just  will  wed  Miss  Sarah 
Driedger,  both  of  Reedley ;  and  Miss  Anna  Driedger  will 
be  Alvin  Nickels'  bride ;  the  latter  from  Bakersfield. 


Captain  H.  W.  Rhoades,  superintendent  of  lighthouses, 
announced  last  Wednesday  that  installation  of  beacon 
lights  along  the  San  Francisco-Los  Angeles  airway  will 
commence  in  a  few  days.  The  work  will  be  completed 
early  next  year.  Between  Los  Angeles  and  Fresno  there 
will  be  sixteen  beacons  and  from  Fresno  to  San  Fran- 
cisco, fourteen.  Powerful  searchlights  which  will  flash 
every  ten  seconds,  will  be  installed  on  towers  fifty  feet 
high. 


Miss  Gertrude  Barnett,  former  local  advertising  woman 
and  now  a  newspaper  fashion  editor  in  Paris,  is  chief 
beneficiary  of  the  will  of  Clifton  Henry  House,  San  Fran- 
cisco advertising  man.  who  passed  away  November  16th. 
Miss  Barnett  will  receive  an  annuity  of  81500  per  year 
until  the  principal,  830.000,  which  she  inherited,  is  ex- 
hausted. 


Last  Thursday  night  the  memory  of  St.  Francis  of 
Assisi.  patron  saint  of  this  city,  was  honored  at  a  ban- 
quet at  the  Bellevue  Hotel,  when  local  writers,  musicians 
and  members  of  the  San  Francisco  Open  Forum  present- 
ed a  varied  program.  Chauneey  McGovern.  president  of 
the  organization  read  Edward  Markham's  poem  on  the 
saint:  Ina  Coolbrith's  poem.  "St.  Francis."  was  read  by 
Josephine  Young  Wilson,  and  other  poems  and  dramas 
relative  to  the  subject  were  presented  by  members  of  the 
forum. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


5^  *«p'J 

v  m 

1 

yfl\ 

"I  just 
simply  can't 
handle  a 
car.  I  wish  I 
could  drive 
like  Jones 
can.  Did  you 
ever  notice 
the  way  he 
handles  that 
crock  of  his 
when  he  gets 
in  a  tight 
place  in  traf- 
fic? Or  on  a 
narrow 

Lieutenant    Blaine   Stunhlefield        m  0  U  H  t  a  1  n 

road?  Why 
it's  marvelous!  I  think  I'll  get  him 
to  give  me  some  lessons." 

Who  said  that?  Nobody  that  we 
ever  heard  of,  and  probably  no-one 
ever  will.  If  anyone  ever  does  say  it, 
he  ought  to  be  awarded  a  concrete 
statue  in  Rox  Reynold's  Hall  of  Fame. 

Every  automobile  driver,  like  the 
four-line  skinner  before  him,  thinks 
he  is  the  best  man  on  the  road.  Even 
though  he  crashes  on  an  average  of 
once  a  month,  it  is  not  his  fault,  or 
he  was  just  a  little  off  color  that  day. 
He  remains  supreme  in  the  realm  of 
tires  and  motors. 

And  so  it  is  with  those  boys  who 
travel  overhead  in  the  air,  in  the 
world's  upstairs,  so  to  speak.  Each  of 
them  is  the  "best  damn  man  that  ever 
was  born,"  as  the  Texas  poet  has  it. 
Each  time  that  he  opens  his  eyes  in  a 
hospital,  his  mouth  begins  to  re-estab- 
lish his  fame  as  a  flyer.  He  can't  be 
still  till  it  is  all  explained  and  he  him- 
self, at  least,  is  convinced  that  his 
slate  is  clean  again.  Of  course  these 
boys  convince  nobody  but  themselves, 
though,  and  if  they  are  actually  in 
line  of  public  service,  are  soon  washed 
out.  Fortunately,  few  hams  ever  get 
hold  of  a  stick  to  guide  the  flights  of 
other  people  and  their  property.  A 
competent  flying  instructor  can  weed 
them  out  easily.  If  the  instructor 
doesn't  get  him,  then  the  Department 
of  Commerce  will.  It  seems  we  are 
off  to  a  good  start  in  the  regulation 
of  flying  personnel. 

Even  the  automobile  has  proved 
too  much  for  vast  armies  of  numb- 
skulls who  annually  mangle  another 
army  of  victims.  The  motor  car  is  a 
product  of  genius  in  the  hands  of  the 
dull  average,  and  the  airplane  is  just 
a  little  more  so.  It  would  not  do  to 
allow  every  idiot  with  money  enough 
to  buy  an  airplane  to  go  up  into  the 
air  over  our  heads  and  houses  and 
perform  his  antics.    And  it  is  quite 


Air  Lines 

By  Lieut.  Blaine  Stubblefield 

clear  that  those  responsible  for  flyers 
are  not  going  to  let  them  do  it. 


Apropos  of  men  who  think  they 
can  fly  and  cannot,  there  used  to  be 
a  cotton  top  kid  in  the  air  service 
who  won,  and  probably  still  holds,  the 
steam-heated  hat.  After  he  had  wash- 
ed out  seven  or  eight  Jennies,  and 
was  still  in  the  service  by  the  grace 
of  God  and  the  football  helmets  which 
we  then  wore  to  protect  our  heads, 
he  got  transferred  to  the  acrobatic 
stage.  The  acrobatic  stage  was  a 
field  were  the  hopefuls  were  taught 
to  do  stunts — to  wit,  loops,  spins,  and 
so  forths,  mostly  so-forths. 

The  first  time  Cotton,  as  we  will 
call  him,  went  up  alone  to  do  a  spin 
he  lost  his  nerve.  He  must  have  felt 
like  a  kid  who  intends  to  jump  off  the 
wood  shed,  but  can't  do  it.  Cotton 
was  afraid  he  would  forget  how  his 
instructor  had  told  him  to  stop  the 
ship  from  spinning  once  he  got  it 
started,  so  he  kept  on  climbing  and 
thinking  about  it.  Finally  he  was  up 
about  as  high  as  the  Jennie  would  go, 
still  buzzing  around.  Once  or  twice 
he  cut  the  gun  and  went  into  the  pre- 
liminary stall,  but  put  her  on  again 
when  he  noticed  the  first  symptoms 
of  a  spin.  He  flew  around  some  more 
and  tried  it  again,  but  he  hadn't  the 
heart.  Then  the  gasoline  was  all  gone. 
Looking  down,  Cotton  saw  that  he 
had  forgotten  to  fly  in  the  prescribed 
area,  and  was  far  away  from  the  field. 
So  landing  in  a  horse  pasture,  he 
bummed  a  ride  back  toward  the  air- 
drome. Half  way  there  he  met  the 
"meat  wagon"  (ambulance)  coming 
after  him  in  answer  to  an  alarm  that 
a  ship  was  down.  But  the  ambulance 
had  no  extra  gasoline  and  they  re- 
turned to  the  field  with  Cotton.  I 
thought  the  C.  0.  looked  disappointed 
when  he  saw  Cotton  crawl  out  of  it 
alive.  His  vocal  powers  were  para- 
lyzed with  disgust  and  he  said  noth- 
ing. 

The  next  day  Cotton  went  up  with 
instructions  and  a  firm  resolution  to 
spin.  Everybody  had  heard  about  him 
and  they  all  stopped  pitching  horse- 
shoes to  watch  the  performance.  Cot- 
ton had  said  that  the  ship  he  had  the 
day  before  would  not  spin,  for  some 
unknown  reason,  but  this  one  had 
spun  before  his  two  eyes  that  very 
morning.  The  audience  watched  him 
till  their  necks  were  out  of  joint,  and 
finally  they  heard  his  motor  stop. 
Around  he  went.  One,  two,  three 
turns.  Four,  five,  six  turns.  A  long 
spin  for  the  first  time.   Seven,  eight, 


nine.  "Fer  God's  sake,"  said  the  C. 
0.,  "Crank  the  meat  wagon!"  Ten, 
eleven,  twelve!  But  Cotton  straight- 
ened out  over  the  mesquite.  Even 
his  plane  looked  scared.  After  some 
thought  he  opened  her  up  and  came 
home. 

"What  did  you  think  of  that  for  a 
long  spin?"  he  said,  taking  off  his 
Trojan  helmet. 

"Grounded  and  confined  to  quart- 
ers for  two  weeks !"  said  the  0.  C. 

Cotton  stayed  in  quarters  and  ex- 
plained things  during  the  two  weeks 
—  that  is,  while  he  was  not  white-  • 
washing  the  stone  embroidery  along  ] 
the  road. 

Our  hero,  like  many  of  his  co-pilots,  | 
was  in  the  habit  of  writing  letters  to 
his  home  town  Weekly  Gossip,  color- 
fully   portraying    his    adventures    ini 
"the  blue  void."   All  these  the  editor  ] 
printed,    hoping   to   please   the   local 
patriots   with   news   from   the  firing ' 
line   and   points   rearward.     Cotton's  I 
narrative  affirmed  that  he  could  loop  i 
with   his   eyes   shut,   fly   backwards, 
and  up-side-down. 

But  the  editor  sent  him  a  copy  of  I 
the  paper.  It  had  lately  become  the 
fashion  to  pick  all  home  town  Gaz- 
ettes from  the  quarters  mail  rack, 
pass  them  around  for  the  edification 
of  all  residents,  after  which  the  orig- 
inal addressee  might  have  his  paper 
if  it  was  not  worn  out.  It  was  thus 
that  the  paper  containing  Cotton's 
odyssey  fell  into  enemy  hands.  Fol- 
lowed the  discovery  of  that  devastat- 
ing admission — "I  can  fly  with  both 
eyes  shut."  And  thereafter  he  was] 
known  as  "The  Blind  Boy  Aviator."  I 


Postmaster  Tood  is  urging  the  peo- 
ple to  send  their  Christmas  gifts  ten 
days  earlier  this  year  so  that  the  post 
office  workers  can  have  their  holiday 
as  well  as  the  rest  of  us.  Instead  of 
waiting  till  the  tenth  of  December, 
as  heretofore,  get  the  bulk  of  them 
off  the  first  of  the  month.  He  also 
urges  the  use  of  the  air  mail  service 
for  Christmas  greeting  cards  and 
gift  packages.  All  but  the  very  larg- 
est and  heaviest  of  greeting  cards  will 
go  for  ten  cents.  Air  mail  greeting  is 
distinctive  and  adds  to  the  compli- 
ment. Small  packages,  such  as  jewel- 
ry and  other  light  valuables  require 
very  little  air  mail  postage.  The  air 
mail  departments,  Mr.  Todd  says,  can 
stand  crowding  right  up  to  the  last 
minute  better  than  the  train  mail  de- 
partments. 


December  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


The 
CHRISTMAS  EDITION 

of  the 

San  Francisco 

News  Letter 


Will  be  one  of  the 
finest  editions  pub- 
lished in  the  West. 

BEAUTIFUL  PICTURES 

showing  the 

SCENIC  WONDERS 
of  CALIFORNIA 

Exquisite  reproductions  in 
color  by  famous  Western 
artists;  latest  photographs 
of  Motion  Picture  Stars; 
special  articles  featuring 
foreign  trade  and  travel. 
Your  friends  in  the  East 
will  appreciate  a  copy.  Each 
year  the  demand  for  the 
Christmas  News  Letter  ex- 
ceeds the  supply;  we  there- 
fore suggest  that  you 

Order  Copies  ^w! 

Price  per  copy,  50c. 
Postage  10c. 


SAN  FRANCISCO  NEWS  LETTER 
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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake   Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR,  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular    Brands   Eastern   and   Western    Oila 

New   Method   Washing  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and  Greasing — Battery  Service 

AT  CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.    George    Garage,    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


/^^^\ 

Complete  Brake  Relining  Service 

/jMDOEH  SEP  (A 

VPlJAklEg'"  jj 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization    for    Lockheed    Four 

Wheel   Hydraulic   Brakes 

457  NINTH  STREET 

SAN  FRANCISCO 

Phone  Franklin  4191,  Day:  3985.  Night 


Satisfaction  Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.  E.   Rucllan — Proprietors — L.   M.    Nickerson 

It   is  not  always  that  the  old  and   larger  establishments  do  the  best   work. 

We  have  just  started   in  a  small   place  and   pride  ourselves  as  being 

experts    in    our    line.     Our    customers    always    "stick." 
TRANSMISSION  aND  MOTOR  —  CLEANING  —  TOP  DRESSING 


1140   GEARY   ST 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 


rlhosEKent 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


'JhosU&al 


Large  Assortment  of  Imported  Fabrics 

25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

By  K.  R.  Schwartz 

National  Automobile  Club 

Ventilation  of  the  new  Holland  automobile  tunnel  under 
the  Hudson  River  and  its  proper  safeguarding  from  car- 
bon monoxide  gas  is  accomplished  by  the  use  of  eighty- 
four  mammoth  fans  housed  in  two  buildings  on  the  Man- 
hattan side  of  the  tunnel  and  two  on  the  Jersey  side. 

The  four  buildings  are  ten  stories  in  height,  and  the 
gas-laden  air  sucked  up  from  the  tunnel  is  expelled  from 
the  tenth  floor.  Blower  fans  of  200  horse-power  draw  in 
fresh  air  and  pump  it  down  into  the  tunnel  where  it  is 
put  into  circulation  so  gradually  that  it  creates  no  per- 
ceptible draft. 

Other  interesting  features  of  the  new  tunnel  are  the 
traffic  squad  in  charge  and  the  fire  division  of  that  squad. 
The  traffic  squad  consists  of  208  men,  each  skilled  in  mo- 
tors and  their  ways.  Shortly  after  the  tunnel  was  com- 
pleted, the  fire  division  extinguished  a  burning  automo- 
bile  in   exactly   three   and    one-half   minutes   after    the 

alarm  was  turned  in. 

*  *     * 

In  Sweden  there  is  a  determined  efiort  to  do  away  with 
the  drunken  driver,  according  to  reports  from  that  coun-i 
try.  One  of  the  ways  they  have  of  dealing  with  the  situ- 
ation is  to  have  the  administrator  of  the  government 
liquor  supply  co-operate  with  the  motor  vehicle  depart- 
ment, so  that  applicants  for  drivers'  licenses  must  prove 
their  sobriety  before  they  are  granted  a  license. 

*  *     * 

Newest  of  the  "bureaus"  in  New  York  is  the  Bureau  of 
Snow  Control.  This  organization  will  function  as  a  clear- 
ing house  of  technical  and  general  information  on  the  sub^ 
ject  of  snow  removal  and  control  in  relation  to  public 
streets  and  highways.  Increasing  demand  for  uninter-' 
rupted  highway  transportation  during  the  winter  months 
in  snowfall  areas,  and  the  need  of  systematic  methods  of 
snow  removal  have  resulted  in  the  establishment  of  such 
a  bureau. 

Autumn,  with  its  rains,  already  is  giving  many  motor- 
ists a  sample  of  the  driveway  trouble  they  may  expect 
within  the  next  few  months  unless  they  take  strong  preg 
ventive  measures. 

The  crushed  stone  or  cinder  driveway  from  which  the 
stone  or  cinders  have  disappeared,  has  stood  up  well  dur- 
ing the  summer  and  early  fall,  perhaps.  During  the  rainy 
period,  it  will  not.  So,  the  time  is  ripe  to  put  a  heavy 
overcoat  on  the  driveway  if  one  does  not  want  it  to  be-, 
come  a  bottomless  swamp. 

Also,  just  because  the  car  will  get  dirty  much  quicker 
this  season  is  no  reason  for  failing  to  give  it  a  periodic 
wash  and  polish.  Deposits  of  dirt  and  mud  that  are  al- 
lowed to  remain  on  the  finish  for  any  length  of  time 
will  be  converted  into  a  film  that  cannot  be  removed  exi 
cept  by  a  process  known  as  renovation,  which  costs  con- 
siderably more  than  the  ordinary  wash  and  polish. 

It  is  harder  to  keep  a  car  clean  in  the  Fall,  but  the  ad- 
ditional time  and  effort  are  well  spent. 


The  National  Assembly  of  Czechoslovakia  recently 
created  a  $30,000,000  highway  fund  to  be  used  over  a 
period  of  ten  years. 

*     *     * 

American  cars  dominate  in  number  and  popularity  in 
the  Belgian  automotive  market  of  today,  according  tc 
reports. 


December  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


From  Brighter  Pens  Than  Ours 

A  mistrial  seems  to  be  the  result  of  a  small  body  of  men 
surrounded  by  oil. — New  Bedford  Times. 


A  little  oil  improves  the  working  of  most  scales,  but 
you  can't  say  that  about  the  scales  of  justice. — Publishers 
Syndicate. 


"Editor  is  sent  to  the  workhouse,"  says  a  headline. 
He'll  feel  right  at  home  in  a  workhouse. — Albany  Knick- 
erbocker Press. 


Prosperity  is  something  the  business  men  create  for 
the  politicians  to  take  credit  for. — Brunswick  (Ga.)  Pilot. 


Will  the  G.  0.  P.  dare  nominate  Hoover  and  thus  give 
the  impression  that  it  is  expecting  a  disaster? — Wash- 
ington Post. 


Most  politicians  who  pretend  to  cultivate  the  farmers 
really  only  harrow  them. — Wall  Street  Journal. 


"Developing"  the  tropics  consists  in  making  the  natives 
work  to  earn  money  to  buy  the  white  man's  goods.  — 
Jackson  Clarion-Ledger. 


The  United  States  will  build  the  world's  greatest  navy 
whenever  somebody  invents  a  gun  that  will  shoot  from 
the  coast  to  Kansas. — Portland  Express. 


There  are  only  20,000,000  automobiles  in  the  United 
States,  but  why  in  thunder  do  they  all  get  on  the  same 
street  at  the  same  time? — Shoe  and  Leather  Reporter. 


A  defaulting  New  York  banker  jumped  his  bond  and 
was  rearrested  in  Panama,  a  dispatch  says.  The  news- 
paper style-book  editor  would  describe  this  as  a  dash,  fol- 
lowed by  a  Colon,  followed  by  a  sentence. — Detroit  News. 


Here  we  are  trying  to  control  liquor  and  we  can't  even 
control  water.  And  for  the  matter  of  that,  we  don't  seem 
to  have  much  sway  over  oil. — Brooklyn  Eagle. 


The  reformer  who  recently  remarked  that  he  could 
scarcely  imagine  a  bobbed-haired  angel  would  have  to 
stretch  his  imagination  still  further  to  conjure  up  a  bald- 
headed  one. — Detroit  News. 


The  wise  Republican  candidate  next  year  will  make  sure 
that  his  running  pants  are  supported  by  the  farm  belt. — 
Virginian-Pilot. 


Laugh  and  the  world  laughs  with  you:  wee])  and  you 
streak  your  rouge. — Los  Angeles  Times. 


AVOID  THE  RUSH— DO  YOUR  CHRISTMAS 
SHOPPING  NOW! 

Sing  Fat  Company 

The  Leading  Chinese  Bazaar 
CHINATOWN 

roil  CALIFORNIA  ST.  and  c;kant  AVENUE 
mpUy 
SAN  FRANCISCO,  CA1  [FORN1A 


CO 


—THE  MOST 
COMFORTABLE 

— MILE-A-MINUTE 

CAR  EVER  BUILT 


the 
FRANKLIN 

Airman 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


c* 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  192r 


RADIO 

By  C.  J.  Pennington 


National  players  present  another  "Re- 
told Tale."  The  story  is  taken  from 
the  pen  of  0.  Henry  and  is  entitled 
"Black  Jack  Bargainer." 


On  the  Air 
By  C.  J.  Pennington 

"Why  do  broadcasting  stations 
take  vacations  on  Sunday  when  every- 
one wants  music?"  asks  KFRC  at  San 
Francisco.  And  then  the  KFRC  man- 
agement makes  plans  to  give  an  in- 
tensive Sunday  program  which  will 
soon  find  this  station  on  the  air  Sun- 
days from  7  a.  m.  to  its  present 
signing-off  time  at  midnight. 

Two  hours  of  music  have  already 
been  billed  from  10  to  12  Sunday 
mornings.  Following  the  church  ser- 
vices the  station  will  sign  off  for 
thirty  minutes  and  be  back  on  the  air 
at  2  o'clock  with  a  musical  program 
continuing  until  midnight. 


Sunday,  December  4 

The  period  from  6:30  to  7:30  will 
bring  to  Pacific  Coast  Network  list- 
eners the  Standard  Symphony  hour. 
These  concerts  are  presented  weekly 
by  the  Standard  Oil  Company  of  Cali- 
fornia. 

Atwater  Kent  Hour  will  be  heard 
by  Pacific  Coast  Network  listeners 
from  8  to  9  o'clock. 

"Great  Moments  of  History,"  to  be 
presented  from  9  to  10  o'clock,  will 
be  the  story  of  "The  Execution  of 
John  Brown." 


Monday,  December  5 

A  variety  of  popular  and  semi-clas- 
sical selections  make  up  this  evening's 
Spotlight  hour,  on  the  air  from  8  to 
9  o'clock. 


Tuesday,  December  6 

Tonight  the  hour  from  9  to  10 
o'clock  the  Eveready  orchestra,  un- 
der the  direction  of  Max  Dolin  and 
the  Eveready  Rounders  will  entertain 
listeners  with  their  characteristic  bits 
of  melody.   From  10  to  11  o'clock  the 


Wednesday,  December  7 

The  Vagabonds  of  the  National 
Broadcasting  Company  spend  their 
time  wandering  over  America  in 
times  present  and  past  looking  for  ad- 
venture amid  typical  scenes  of  our  na- 
tional life.  Tonight  they  will  present 
in  radio  form  their  adventures  while 
"Barnstorming." 


Thursday,  December  8 

Another  program  of  modern  music 
will  be  offered  tonight  in  the  hour 
from  9  to  10  o'clock  from  the  Los  An- 
geles studios  of  the  National  Broad- 
casting Company. 


Saturday,  December  10 

The  R.  C.  A.  hour,  sponsored  by 
the  Radio  Corporation  of  America 
again  will  hold  sway  from  8  to  9 
o'clock  tonight. 

Tonight  between  9  and  10  p.  m.  the 
rousing  chorus  of  the  Artillery  Song 
ushers  will  be  heard  in  another  Philco 
hour. 

A  varied  program  of  entertainment 
tonight  from  10  to  11  o'clock. 

The  Saturday  Night  Revue. 


The  National  Broadcasting  Com- 
pany announces  the  inauguration  of 
a  new  feature  over  the  Pacific  Coast 
Network.  This  new  hour  is  to  be  on 
the  air  alternate  Thursdays  from  8  to 
9  p.  m.  beginning  December  15.  It  is 
sponsored  by  the  California  Petro- 
leum Company  and  will  be  known  as 
"The  Calpet  Hour."  On  each  program 
the  Calpet  Orchestra  and  the  Calpet 
Chorus  will  present  some  scenes  from 
a  standard  light  opera. 

The  Calpet  hour  is  always  intro- 
duced and  finished  by  sounding  of 
three  bells  above  the  orchestra,  and 
the  phrase  "More  Power  to  You."  By 
this  slogan  the  origin  of  the  enter- 
tainment may  be  easily  recognized. 
In  furtherance  of  this  idea  there  is 
always  a  bell  number  on  the  program 
such  as  "The  Carillon,"  from  Bizet's 
suite,  "L'Arlesienne,"  with  which  the 
program  opens  this  evening. 

Advance  copies  of  the  Calpet  pro- 
gram for  the  ensuing  week  may  al- 
ways be  obtained  from  the  4000  in- 
dependent service  stations  on  the  Pa- 
cific Const  between  the  Mexican  and 
Canadian  borders. 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN   FRANCISCO — 454 
Sunday,    December  4 

12    noon   to    1 :00    p.    m. — Church    service. 
5:00    to    6:00    p.    m. — Organ    recital. 
6:00  to  6:30  p.  m—  Talk. 

6  :30  to  8  :30  p.  m. — Mark   Hopkins  concert  orchestra 
S:30  to  10:00  p.  m.— Walter  Krausgrill's  Orchestra. 
10:00   to   12:00    p.    m.— KFRC  dance  orchestra. 
Monday,  December  5 

7  :00  lo  8  :00  a.  m. — Seal  Rock  program. 
8:00  to  9:00  a.  m. — Musical  program. 
9:00    to    9:10    p.    m. — Shopping   service. 
10:00   to    11:00   a.    m.— Musical    program. 
11 :00  to  11 :30  a.  m. — Household  hints. 
11:30    to    12:00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman.  Clay  program. 

4  :30    to   5  :15    p.    m. — Organ    recital. 

5  :15   to  5  :45    p.    m. — Mac  and    his  gang. 

5:45  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m. — Stage  and   screen,   police  reports 

fi  :30    to  7  :00   p.   m. — Sports   talk 

7  :00  to  7  :30  p.  m. — The  Cecilians. 

8:00   to   10:00    p.    m. — Blue   Monday  Jamboree. 

10:00   to    12:00   p.    m. — Silvertown    Cord   Orchestra. 

Tuesday.  December  6 

7:00   to   8:00  p.   m. — Seal    Rock    program. 

8:00    lo    9:00    a.    m. — Musical    program. 

10:00   to   11:00  a.   m. — Musical  program. 

11:00   to    11:30  a.   m. — Doings  of  Dorothy. 

11:30  a.   m.   to   12:00  noon — Amateur  try 

12  :00  to  1  :00  p.  m. — Sherman.  Clay  concert. 

4  :30    to    5 :30    p.    m. — Organ    recital. 

5  :30   to   6  :20   p.    m. — Mac  and    his  gang. 

6  :20  to  6  :30  p.  m. — Stage  artd  screen. 
6:30    to  6:50   p.    m. — The   Cecilians. 
6:50  to  7:00  p.  m. — Investment  talk. 

7  :00   to   7  :30  p.    m. — The  Cecelians 

8:00    to   9:00    p.    m. — Shell    Oil    Serenades. 

9:00   to   12:00   p.    m. — KFRC    Dance   Orchestra. 

Wednesday.    December    7 

7:00   to  8:00  p.   m. — Seal   Rock   program. 

8:00  to  9:00  a.  m. — Musical  program. 

10:00    to    11:00    a.   m. — Musical    program. 

11:00   to    11:30   a.    m.— Household    hints. 

11 :30  to  12  :00   noon — Amateur  tryout  period. 

12:00  lo  1:00  p.  m. — Sherman,  Clay  concert. 

4:30  to  5:30   p.  m. — Organ   recital. 

5:30   to   6:20    p.   m. — Mac   and    his    gang. 

6  :20  to  6  :30  p.  m. — Stage  and  screen. 
6:30  to  7:30  p.  m. — The  Cecilians. 

8  :00   to   9  :00    p.    m. — Maxwell    House  Coffee   progran 
9:00  to  10:00  p.  m. — KFRC  Ensemble  and  soloists. 
10:00   to   12:00   p.   m. — Dance  program. 
Thursday,    December    8 

7  :00  to  8  :00  a.  m. — Seal  Rock  program. 

8  :00  to  9  :00  a.  m. — Musical  program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00   to   11:30  a.   m. — Doings  of  Dorothy. 
11:30  to  12:00  noon — Amateur  tryouts. 

12  :00  to    1  :00   p.    m. — Sherman.   Clay  program. 

4:30  to  5:30  p.   m. — Organ  recital. 

5:30   to   6:20    p.    m.— Mac   and   his    Gang. 

6  :20  to  6  :30  p.   m. — Stage.   Screen.   Police   reports. 
6:30    to    7:30    p.    m.— The    Cecilians. 

u -00  to  9:00  p.  m. — Mnna  Motor  Oil  Co. 

9:00  to  9:45  p.  m. — KFRC  Movie  Club. 

9:45  to  10:00  p.  m. — Airplane  flying  lesson. 

10:00    to    11:00   p.    m. — Dance  orchestra. 

11:00  to    12:00   p.    m. — Balconades    Dance  Orchestra. 

Friday.    December   9 

7  :00    to   8  :00   p.   m. — Seal   Rock    program. 
8:00  to  9:00  p.   m. — Musical   program. 
10:00    to    11:00   a.    m. — Musical    program. 

11  :00  to  11:30  a.  m. — Hints  to  home-makers. 
11-30    to    12:00    noon — Amateur    tryouts. 

12  :00  to  1 :00  p.  m. — Sherman.  Clay  program. 

3  :30  to   4  :30  p.  m. — Student  hour. 

4  :30    to    5 :30    p.    m. — Organ    recital. 
5:30   to  6:20   p.  m. — Mac  and   his  gang. 
6:20  to  6:30  p.  m. — Stage  and  screen. 

6  :30  to  7  :30  p.   m. — The  Cecilians. 
8:00    to    9:00    p.    m.— Shell    Oil    Serenaders. 
9:00    to    10:00    p.    m. — Studio   program. 
10:00  to  12:00  p.  m — Dance  orchestra. 
Saturday.    December  10 

7  :00   to  8  :00  a.   m. — Seal    Rock  program. 
8:00    to  9:00   p.    m. — Musical    program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00   to   11:45  a.    m. — Amateur  tryouts. 
11:45    to    12:00    noon — Announcements    of    Sunday 

church    sermons. 
12-00  to  1  -00  p.  m. — Sherman.  Clay  concert. 
4:30    to    5:30    p.    m. — Organ    recital. 

5  :30    to    6  :20    p.   m. — Mac  and    his   gang. 

6  :20  to  6  :30  p.   m. — Stage  and  screen. 
6  :30  to  7  :30  p.  m. — The  Cecilians. 

8  :00  to   12  :00   p.    m. — Dance  program. 

KPO— HALE    BROTHERS    AND    THE    CHRONHQ 
"IN   FRANCISCO — 422 

Sunday,    December    4 

9:45   to    10:30  a.   m. — Church  services. 

6  :00  to  6:30  p.  m. — States    Restaurant   orchestra. 
6:30  to  7:30  p.  m. — Symphony  orchestra. 

7  :30  to  8  :30  p.  m. — Organ  recital. 

8  :80   to    10  :00   p.   m. — Fairmont   Hotel   concert  Oflofl 

tra. 


December  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15- 


Monday.  December  5 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30   to    12:50   p.    m. — Kane's   Hawaiians. 

12  noon — Time  signals.   Scripture    reading, 

1:00  to  2:00  p.   m.— KPO  orchestra. 

4:00    to    5:00    p.    m. — Studio    program. 

6  :00  to  6  :00  p.  m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne   Cryer  service. 

6:30    to  7:30  p.   m. — S.   &   W.   concert  orchestra. 

8  :00  to  9  :00  p.  m. — National  Broadcasting  Company. 

9:00   to    10:00   p.    m. — Musical   program. 

10  :00  p.  m.  to  12  midnight — KPO's    variety    hour. 

Tuesday.   December  6 

6  :45,  7  :15  and  7  :45  a.  m. — Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry   Flour  happy  hour. 

10  :00  to  10  :30  a.  m. — Domestic   economist. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

11:30  to   12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals,    Scripture    reading. 

1:00    to    2:00   p.    m. — KPO   orchestra. 

4:00    to    5:00   p.    m.— KPO    orchestra. 

6:00  to  6:00  p.  m. — Children's  hour. 

6  :00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 

6:30  to  7:30  p.  m. — States  Restaurant  orchestra. 

8:00    to    8:30    p.    m. — Gypsy   and    Marta. 

1 :30  to  11:00  p.  m. — National  Broadcasting  Company. 

Wednesday,    December    7 

6  :45.  7  :15  and  7  :45  a.  m.— -Health    exercises. 

8:00  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 

10:30  to  10:45  a.  m. — Ye  Towne  Cryer  service. 

in  :-I5  a.  m. — Home  service  talk. 

11:30  to  12:50  p.  m. — Kane's  Hawaiians. 

12  noon — Time  signals.    Scripture    reading. 

1:00  to  2:00  p.  m. — KPO  orchestra. 

4:00   to    5:00    p.    m. — Studio    program. 

5:00  to  6:00  p.  m. — Children's  hour. 

6:00  to  6:30  p.  m. — Ye   Towne    Cryer  service. 

6:30   to   7:80  p.   m. — S.   &    W,   concert  orchestra. 

8:00    to   9:00    p.    m.— Atwater    Kent    Artists. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 

10:00  to  11:00  p.   m.— States  Restaurant  Orchestra. 

Thursday,    December    8 

6  :45,  7  :15  and  7  :45  a.  m.— Health    exercises. 

8:00  to  9:00  a.  m.— Sperry   Flour  happy   hour. 

10  :00  to  10  :30  a.  m.— Domestic    economist. 

10  :30  to  10  :45  a.  m.— Ye  Towne   Cryer  service. 

11:30   to    12:50   p.    m. — Kane's    Hawaiians. 

12  noon— Time  signals.   Scripture   reading. 

1:00    to    2:00    p.    m.— KPO    orchestra. 

4:00  to  5:00   p.    m— KPO    Orchestra. 

5:00  to  6:00  p.   m. — Children's   hour. 

6:00  to  6:30  p.  m.— Ye   Towne    Cryer   service. 

6:30  to  7:00  p.  m.  -Board  of  Education, 

7:00  to  7:30  p.  m.— Book  review  and  sports. 

8:00  to   9:00   p.   m. — Caswell    hour. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

10:00  to   11:00   p.    m.—  States    Restaurant   Orchestra. 

Friday,    Deccmher    U 

6  :45.  7  :15  and  7  :45  a.  m.— Health    exercises. 

8:00  to  9:00  a.  m.— Sperry   Flour  happy   hour. 

10:30  to  10:45  a.  m.— Ye  Towne  Cryer  service. 

L0:46    a.    m. — Home    service    talk. 

11:30    a.    m.    to    12:46    p.    m.      Kane's    Hawaiians. 

12  noon — Time  signals.    Scripture    reading. 

12:15  p.m. — Commonwealth    luncheon  at   Palace  Hotel. 

1:80  to  2:00  p.  m.     KPO  orchestra. 

'.'■<m  to    1:00  p.  m.— Weekly   Auditions. 

4:00  to  5:00  p.  m.     KPO  orchestra. 

5:00   to  6:00   p.    m.— Children's   hour. 

B  :00  to  6  :80  p.  m. — Ye  Town-    Cryer   service. 

|:80   1"   7:30   p.   m.      S.   &    W.   concert   orchi 

8:00   to  9:00  p.  m.— Program,    the  Calpet  orchestra. 

9:00   to   10:00  p.  m. — Abas   String    Quartet. 

10:00  i"  11:00  p.  m.     KPO  Dance  Orche  bra* 

Saturday.    December   10 

6:45,  7:15  and  7  :46  a.  m.-    Health    exercises. 

B  >00  to  9 :00  a.  tn.      Sperry    Flour    Happy    hour. 

II)  iOQ  I"  10:80  B.  m.       Domestic    economist. 

10:80  to  10:46  a.  m,— Ye  Towne  Cryer. 

11:80  to   12:50  p.    m.      Knne's    Hawaiians. 

12  noon— Time  signals.    Scripture    reading. 

i  :oo   to   2  :O0   p.    m.     KPO  orchestra. 

2  ;00    p.    m.     Football. 

,-,  -no   to  6:00   p.    in.     Children's    hour. 

B:00  to6:S0  p.  m,      Ye    Towne    Cryer   service. 

§>80  to  ;  :00  p.  m.     States  Restaurant  orchestra. 

■  ■00  to  10:00  p.  m.     National  Broadcasting  Company. 

10:00  to  11:00  p.   m.     KPO  dance  orchestra. 


KFWI— RADIO    ENTERTAINMENTS.    INC. 
SAN   FRANCISCO— 167 

Sunriav,    December    4 

7  :60   to   '-1 :00   i>.   m.     Churcl 

-.i  jOQ    to    l€  tOfl    p     m       Studio    pi  Ofrram. 

10;00   i"    '!  :00   p.   m.     Dance  program. 

Monday!  December  6 

to    10:2"    a.    m.     Brcakfasl    program. 
i  ,  r  reports. 
10:80   to   11:00  a.    m.  -Fashion    hints. 
12  :00  to  1 :00  p.  m. — Luncheon    program. 
1:00  to   1:80  p.   m.— Country  store. 
cert. 

i;  :0(|    to         ',l1    •'■    '»■       '   'oyd    Monroe. 
7  [00    to    7  :16    P.    m.      Sports    talk. 
7  :15  to  7  :S0  p.  m.      Advertising    tnlk. 
8*00    to    8:80    p.    m.      Darneille    Sister. 

B:80  to  8:00  p.  m.-   Studio  program. 

1:00    to    10:00    p.    m.-  Dance   orchestra. 

m,     Weather  and   police  reports. 

10:08    to    11:00   P.    m.  —  Dance    m 

Tu»«ds%.    Decrmhcr   6 

7   00   to   8:00   a.   m.      Health   evei . 

.    10:27    a.    m. --Breakfast    program. 
weather   report*. 
IS  :00    to    1  :00    p.    m 


1 :00  to  1 :30  p.  m.— Country  store. 

1 :30  to  2  :00  p.  m.— Cowell   Dein,  piano  and   banjo. 

5:00    to    5:30    p.    m. — Concert. 

5:30  to  (1 :00  p.  m. — Construction  reports. 

6:00   to   7:00  p.    m. — Dinner  hour  concert. 

7:00  to  7:15  p.  m.— Sports  by  Geo.  T.  Davis. 

7:15   to  7:30   p.   m. — Art  course. 

8:00  to  9:00  p.   m. — Studio  program. 

9:00    to    10:00    p.    m.— Musical    program. 

10:00  p.m. — Weather  and    police  reports. 

10:03   to    10:30  p.    m. — Novelty   program. 

10:30    to   11:00   p.    m.— Lloyd  Monroe. 

Wednesday.    December    7 

7:00  to  8:00  a.  m.— Health  exercises. 

8:20    to    10:27    a.    m. —Breakfast   program. 

10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

12:00    to    1:00   p.   m. — Luncheon   program. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m. — Concert. 

5:30    to   6:00   p.    m. — Construction   reports. 

6:00  to  7:00  p.  m. — Concert. 

7  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

8:00  to   10:00  p.  m.— Studio  program. 

10:00   to    11:00   p.    m. — Dance  orchestra. 

Thursday,    December    S 

7:00  to  8:00  a.  m.— Health  exercises. 

8:20    to    10:27   a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m.—  U.    S.    weather -reports. 

10:30  to   11:00  a.  m.— Fashion   hints. 

12:00   to   1:00   p.    m. — Luncheon    program. 

1  :00  to  1 :30  p.  m. — Country  store. 

5 :00    to    5  -.30    p.    m. — Concert. 

5:30    to  6:00   p.   m.— Construction   reports. 

6  :00  to  7  :00  p.  m. — Dinner  hour   program. 

7  :00  to  7:15  p.  m. — Sports  by  Geo.  T.  Davis. 
7:15    to   7:30    p.    m. — Art   course. 

8:00    to    10:00   p.   m. — Studio   program. 

10:00  to  11:00  p.   m.— KFWI  Gypsy  band. 

Friday,    December   9 

7:00  to  8:00  a.   m.— Exercise  hour. 

8:20   to    10:27    a.    m.— Breakfast   program. 

10  :27  to  10  :30  a.  m. — U.    S.    weather    reports. 

12:00  to   1:00  p.  m.- — Musical   luncheon  program. 

1  :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m. — Concert. 

5:30  to  6:00  p.  m. — Construction  reports. 

6:00   to  7:00  p.  m. — Program. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art   course. 

8:00   to   9:00   p.   m.— Studio    program. 

9:00    to    10:00    p.    m. — Dance    program. 

10:00  p.  m.—  Weather  and    police  reports. 

10:03   to   10:30  p.  m—  Gloria  Del  Rae 

10-30    to    11:00   p.   m,  —  Popular    program. 

Saturday.    December   10 

7:00   to  s:00  a.  m. — Exercise  hour. 

8:20  to  10:27  a.  m.— Musical    breakfast  program. 

10:27  to  10:30  a.  m. — U.    S.    weather   reports. 

8:00   to   5:30   p.    m. — Concert. 

5  :30    to   0  :00    p.    m.— Construction    reports.    . 

6:00  to"  7:00  p.  m. — Dinner  hour   concert. 

8  :00  to  9:00  p.  m. — Studio  program. 
9:00    to    10:00    p.    m.—  Harriet    Lewis. 
10:00   to    12:30   p.   m.— KFWI   surprise   party. 

KJBS— JULIUS    BRUNTON    &    SONS 
SAN    FRANCISCO— 220 
Sunday.    December    t 

1  :30    to   3  :30   p.    m.— Instrument  and    vocal   selections. 
3:30  to  5:00  p.  m. — Dance  music. 
Monday,    Decemher   5 

9:oo  to  12:00  m.     Instrument  and  vocal  selections, 

1:80    to    7:30    p.    m.  -Instrument    and    vocal    selections. 

8:00    hi    9:00    p.    m.      Instrument    and    vocal    selections. 

'.i:mi    !,.    11:00    p.    m.    -Studio   program. 

Tuesday.   December   6 

9:00  to  12:00  a.   m.  —  Instrument  and   vocal  selections. 

1   ;80    to    ~  l80    p.    m.      Instrument    and    vocal    selections. 

8:00     to    0:00    p.    m. — Orthophonic    selections. 

9:00    bo   11:00   P.  m.     Coco-Nut  Cluh  meeting. 

Wednesday.    December    7 

8:00    to    12:00   a.    m.-    Instrument   and    vocal    selections. 

i    ...   ,,,  7:30   p.   in.     Enstrnmenl   and   vocal  selection*. 
g:00  to  10:00  p.  m. — Orthophonic  recital. 
Thursday.    Decemher    8  ... 

9:00    to   12:00  a.  m. — Instrument  and    vocal    selections. 
1:80    tO    7:80    p.     m.       Instrument    and     vocal    selections. 

0    10:00   p    tn.      Music   lovers"   program. 
Friday.    Decemher    9  ..._*.« 

q.qq    i,,    12:00   a.    m.      Instrument   and    vocal    selections. 
Q    p.    m.      Instrument    and    vocal   selections. 
-  |00    to    B  :80    P.     nt-      Dance    music. 

..    ll  ;00    P.    m.      Studio    program. 
Saturday,    Decemher    10 

!» -DO    to    12:00   a.    m.      Instrument   and    vocal   selections. 

1:80    to    7:30    p.    m.      Instrument  and   vocal   selections. 

KLX— OAKLAND    TRIBUNE 

OAKLAND— 508 

Monday.   December  ■> 

to    11:30   a.    m.     Economics   hour. 
11:80   to    1    p.    m.  -Luncheon  concert. 

o    1:80   p-    ni.     Special   program, 
5:30    to    6:80    p.    m.      Brother   Bob's    club. 
6:80   to  7:00   p.    m.      Dinner   concert. 
7:00    to   7:30   p.    m. — News   broadcast. 
o  9:00   p.   m.— Special    program. 
9:00    to    H»:00    p.    m.     Weekly    meeting   of    Lake    M*w- 

ritt     Pucks. 
Tuesday.   December  6 
10:04  to  11:80  a.  m. — Economics  hour. 

to    1:00   p.   m.— Luncheon  concert. 
1:00  to  1:80  p.  m. — Special   program. 

6  :30   p.    m. — Brother   Bob's    club. 
1    p.   m.-   Dinner  concert. 
to   7:30  p.  m. — News   broadcast. 
m.— Variety  hour. 
Wednesday.    December    7 
10:00  to  11:30  a.  m.      Economics  hour. 
11-30  to  1:00  p.   m.     Luncheon  concert. 


1 :00    to    1 :30    p.    m 
5:30    to   6:30    p.    m. 
6:30  to  7:00  p.    m.— 
7 :00  to  7 :30  p.   m.— 
8:00    to   9:00    p.   m.- 
9:00  to  10:00  p.  m.- 
Tliursdav.    December 
10:00  to  11:30  a.  m. 
11  :30   to   1:00  p.   m.- 
1 :00    to    1 :30    p.    m.- 
4:30   to  5:30  p.    m.- 
5:30   to   6:30   p.    m- 
6:30  to  7:00  p.  m.~ 
7:00   to  7:30  p.   m.- 
8:00    to   10:00   p.    m 
Friday.    December    It 
10:00  to  11:30  a.  m 
11:30   to  1:00   p.   m. 
1  :00    to    1  :30    p.    m. 
4:30  to   5:30   p.    m.- 
5  :S0    to   6:30   p.    m.- 
0:30  to  7:00  p.   m.- 
7:00  to  7:30  p.   m.— 
8:00    to    9:00    p.    m.- 
9:00  to  10:00  p.  m.- 
Saturday.    December 
10:00  to  11 :30  a.  m. 
11:30   to  1:00   p.   m. 
1 :00    to    1 :30    p.    m.- 
4:30   to   5:30   p.   m.- 
6:30  to  7:00  p.  m.— 
7:00  to  7:30  p.  m. 
8:00   to    10:00    p.    i 


-Special    program. 
-Brother   Bob's   club. 
Dinner  concert. 
News   broadcast. 

Educational    program. 
-Variety  hour. 

8 

-Economics  hour. 
-Luncheon  concert. 

Special    program. 

Richards'    Hawaiians. 

Brother   Bob's   club. 
Dinner  concert. 
News   broadcast. 
—Variety    hour. 

—Economics  hour. 

—Luncheon  concert. 

-Special    program. 

-Richards'    Hawaiians. 

-Brother   Bob's    club. 

Dinner  concert. 

News  broadcast. 

-Variety    hour. 

-Athens  Athletic  Club  Orchestra.. 

10 

—Economics  hour. 

-Luncheon  concert. 

-Special    program. 

-Richard's  Hawaiians. 

Dinner  concert. 

■News   broadcast. 

— Variety    hour. 

KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday,    December   4 

11  :00    a.    m. — Church    service. 
4:00   p.    m. — Vesper  service. 

6  :30  to  7  :30   p.    m. — National    Broadcasting  Company. 

7  :30  p.  m. — Weather  report. 

8:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Monday,   Decemher  5 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks- 

1:08,  N.  Y.  stocks. 
3:30  to  4:00  p.  m.— Women's  Clubs. 
4:00  to  5:00  p.  m. — St.   Francis  Orchestra. 
5:30  to  6:00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.  m. — Concert  Orchestra. 
6:4  5    p.    m.— "What's    Happening    in    the    World." 
7:05,    weather:    7:08,    S.    F.    produce,    grain,    cotton; 

7:16.    S.    F.    stocks     (closing);    7:23,    N.    Y.    stocks 

(closing). 
8:00   to  9:00  p.   m. — National    Broadcasting  Company. 
9:00  to  9:20  p.  m.— "Chats   About  New   Books." 
Tuesday.   December   fi 

11:30  to  1:00  p.   m. — Luncheon   Concert. 
12:30,    weather;    1:00.    weather;    1:03.    S.    F.    stocks; 

1  :0s,   N.   Y.   stocks. 
6:00   to  6:55   p.    m. — Dance  Orchestra. 
6:55,  news;  7:03.  weather;  7:08.  S.  F.  produce,  grain. 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23.    N.    Y. 

stocks    (closing). 
8:00  to  B:80  p.  m.     Cathedral  Echoes. 
8:30  to  11:00  p.  m. — National   Broadcasting  Company. 
Wednesday,    December    7 
ll  :30  to  l  :00  p.  m.     Luncheon  concert 
12:30,    weather;    1:00.    weather;    1:03.    S.    F.    stocks: 

1 :08  N.  Y.  stocks. 
6:00  to  6:30  p.  m. — Dinner  concert. 
6:30.  weather. 

6:8S    to    7:30    p.    m. —  Farm    program. 
8:00   to   9:00    p.    m.— Vaudeville. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to   11:00  p.   m.      St.  Francis  Dance  Orcli. 
Thursday.     December     8 

11:80  to  1:00  p.  m.     Luncheon  concert. 

12:30.    weather;    1:00,    weather:    1:03,    S.    F.    stocks; 

1  :08.  N.  Y.    91 
5:00  to  5:16   p.   m.  —  Mental    Measurements. 
5:15  to  6:00  p.  m. — "Friend  to  Boys." 

(Continued  on  Page  16) 


FOR  BETTER   RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear   the    Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributor* 

1384  Bush  St.  San  Francisco 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


6:00  to  6:55  p.  m.— Dinner  concert. 

6:55  p.  m. — News;  7:05,  weather;  7:08,  S.  F.  produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing)  ;    7:23, 

N.  Y.  stocks    (closing). 
8:00  to  9:00  p.  m. — The  Pilgrims. 

9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — St.  Francis  Dance  Orchestra. 
Friday,   Decern  her   9 

11:10   to   11:30  a.   m.— Home  Making   talk. 
11:30  a.   m.  to  1:00   p.    m.— Luncheon   concert. 
12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks; 

1:08.  N.  Y.  stocks. 
5:30  p.m. — Wise   man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6:55  p.  m. — "Weekly   Financial    Review." 
6:55,  news;  7:05,  weather;  7:08,  S.  F.  produce,  grain. 

cotton:    7:16.    S.    F.    stocks    (closing);    7:23.    N.    Y. 

stocks    (closing!. 
8:00    to    9:00    p.    m.— Program    by    KGO    Players. 
9:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — Dance  music. 
Saturday.   December   10 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 
12:30,    weather:    1:00.    weather;    1:03,    S.    F.    stocks: 

1:08,  N.  Y.  stocks. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:15    p.    m. — Weather,    news. 
7:15   to   7:30    p.    m. — Weekly   sport    review. 
8:00  to  11:00  p.  m. — National  Broadcasting  Company. 
11:00   to    12:00  p.   m. — Dance  music. 

KFI— EARLE    C.    ANTHONY,    INC 
LOS     ANGELES — 168 

Sunday,    December   4 

10:00    a.    m.— Morning   services. 

5:30   p.   m. — Johnnie  Dull   and   orchestra. 

6:30  p.   m.— National   Broadcasting   Company. 

7:35  p.  m. — Bob  Buckner  and  Orchestra. 

8:0   Op.   m. — National   Broadcasting  Company. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Packard   Orchestra. 

Monday.  December  5 

5:30  p.  m. — Glenn  Edmund's  orchestra. 

6:15   p.   m. — Radiotorial. 

6:30    p.    m. — Gamut   male    quartet. 

7  :00  p.  m. — Gene  Johnston's  Music  Box  hour. 
S:00  p.  m. — National  Broadcasting  Company. 
9:00  p.  m. — Semi-classic  hour. 

10:00    p.    m. — Packard    Eight    Orchestra. 

Tuesday.   December   6 

5:30  p.   m. — The  Dragon   Hawaiians. 

6:00  p.  m. — Florence  Sanger. 

6:15    p.    m. — Music    chat. 

6:30  p.  m. — Mary  Rosetti  and  Don  Parker. 

7  :00  p.  m. — L.  A.  Fire  Dept. 

8:00    p.    m. — Piano    recital. 

8:30  p.  m. — National   Broadcasting  Company. 

9:00  p.  m. — National  Broadcasting  Company. 

10:00  p.  m. — National  Broadcasting  Co. 

Wednesday,    December    7 

10:45  to  11:05  a.  m. — Gold  Medal  Talks. 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6:15  p.    m. —Radiotorial   period. 

6:30  p.  m. — Hal   Chasnoff's  orchestra. 

7:00    p.    m. — Dare   Sisters. 

7:30   p.   m. — Nick   Harris   detective  stories. 

8:00  p.  m. — Calpet  Orchestra. 

9:00  p.  m. — National    Broadcasting  Company. 

10:00    p.    m.—  The  Putman   Trio. 

Thursday.    December    8 

5:30  p.  m. — Elkin's  and  Hitc's  Dixieland  Orchestra. 

6:15   p.   m. — Radiotorial   period. 

6:30  p.   m. — Henry  Starr. 

7:00   p.   m. — Program   by    the   University   of   Southern 

California. 
8:00    p.    m. — Drama   program. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  m. — Program  of  modern   classical  music. 
Friday,   December   9 

10:45  to  11:05  a.  m. — Gold  Medal  Talks. 
5:30  p.   m. — Carl    Hanson. 
6  :00  p.  m. — Florence  Sanger. 
6:15    p.    m.— Radiotorial    period. 
6:30  p.  m. — Vest   Pocket  period. 
7:fi0   p.   m. — Edward    Janlon. 
B:00  p.   m. — Ira  D.  Morgan. 
8:30    p.    m. — Boris    MyronotT,    pianist. 


9:00    p.    m. — -National    Broadcasting   Company. 

10:00  p.  m. — John  Slingerland. 

Saturday,    December   10 

5:30    p.    m.— Strangers   Social    Club    Orchestra. 

fi  :1S    p.    m. — Radiotorial    period. 

6:30   p.   m.— Tarvin    Sisters. 

7  :30  p.  m. — Felipe  Delgado,  Spanish  Baritone. 

S:00  p.  m. — National  Broadcasting  Company. 

9:00    p.    m.— N.    B.    C.    program. 

10  :00    p.    m. —  Packard    program. 

11:00  p.  m.—  KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 318 
Sunday.    Decern  her    1 

7:30  to  9:30   p.   m. — -Evening  services. 
9:30    to   10:30    p.    m. — Concert   orchestra. 
Monday,    December   3 

6 :00    to    6 :30    p.    m. — Time   signals,    sport    news. 
6:30   to  7:30   p.    m. — -Dinner  concert. 
7:30  to  10:00  p.   m.— Studio   program. 
10:00    p.    m. — Time    signals. 
10:00  to  12:00  p.  m.— Dance  music. 
Tuesday,    December  6 
6:30   to  7:30   p,    m. —Dinner  concert. 
7:30  to  10:00   p.    m. — Studio   program. 
10  :00    p.    m.- — Time    signals. 

10:00   to   12:00  p.    m. — Vic  Meyers'   dance  orchestra. 
Wednesday,    December    7 
6:30    to  7:30  p.    m. — Dinner  concert. 
7:30  to   10:00  p.    m.- — Studio   program. 
10:00    p.    m. — Time   signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Thursday,    December    8 
6:30   to  7:30    p.    m.— Dinner  concert. 
7:30  to  10:00  p.   m. — Studio   program. 
9:00   to    10:00    p.    m. —Concert   orchestra. 
10:00    p.    m.— Time    signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Friday,   December   9 
6:30   to  7:30   p.    m.— Dinner  concert. 
7:30    to    8:00    p.    m. — Studio    program. 
8:00  to  9:00  p.  m. — Instrumental  trio. 
9:00    to    10:00    p.   m.—  Studio   program. 
10:00  p.  m.—  Time  signals. 

10:00   to    12:00   p.    m. — Vic  Meyers'   dance   orchestra. 
Saturday.    December  10 

6  :00  to  6  :30  p.  m. — Sport  news.  News   Items. 
6:30   to  7:30    p.    m.— Dinner  concert. 
7:30  to  10:00  p.   m. — Studio   program. 
10:00  p.  m.—  Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 
KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday.    December    4 
7:30    to  9:00  p.   m. — Studio  program. 
9:00   to    10:00   p.   m. — N.    B.   C.    program. 
10  :00  to  11  :00  p.  m. — Little  Symphony   orchestra. 
Monday,  December  5 
6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:00  to  7:30  p.  m. — Concert  orchestra. 
7:30  to  8:00  p.  m. — Talk. 
8:00  to  9:00  p.   m.— N.  B.  C.  program. 
9:00    to    10:00   p.    m. — Venetian    hour. 
10:00   to   11:00   p.   m. — Dance   music. 
Tuesday,  December  6 

6  :00  to  7  :00  p.  m. — Dinner   concert. 

7  :00   to   7  :30   p.    m. — Xmas    program. 
7:30  to  8:00  p.  m. — Book  review  and  talk. 
8:00  to  8:30  p.  m. — Sealy  Dance  program. 
8:30  to   11:00   p.   m.—  N.    B.   C.   program. 
Wednesday,    December    7 

6:00   to  7:30   p.   m. — Concert   orchestra. 
7:30   to   8:00  p.   m. — Lecture. 

5  :00  to  9  :00  p.  m. — Concert. 

9:00  to  10:00  p.  m.~N.  B.  C.  Program. 
Thursday,    December    8 

6  :00  to  7  :00  p.  m. — Dinner   concert. 
7:30    to    7:40    p.    m. — Utility    service. 
7:40    to   8:00    p.    m. — Flower  girls. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00   to    10:00    p.    m. — N.    B.    C.    program. 

10:00   to    12:00   p.   m. — Dance   music. 

Friday,    December   9 

fi  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00   to   7:30    p.    m.— Program. 

7  :80    to    S  :00    p.    m.— Utility   service  and    talk. 
R  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m. — N.  B.  C.  Program. 


10:00    to    10:30    p.    m.— Concert. 

10:30   to    12:00   p.    m.— Keep   Growing   Wiser   Order  of 

Hoot  Owls. 
Saturday.   December   10 
6  :00  to  7  :00  p.  m. --Dinner   concert. 
7:00   to   8:00  p.   m.—  Concert. 

8:00  to  11:00  p.  m. — National  Broadcasting  Company. 
11:00  to  12:00  p.  m.— Dance  music. 


At  Marquard's 

The  famous  Neapolitan  Orchestra 
is  back  again  at  Marquard's,  corner 
of  Mason  and  Geary  streets,  and  the 
fascinating  strains  of  their  dance 
music  would  set  any  feet  to  tingling 
with  the  call  of  the  light  fantastic. 

New  and  prettier  than  ever,  are  the 
faces  of  the  girls  in  the  revue  given 
nightly  at  this  popular  cafe.  "Feast- 
ing and  fun"  might  be  taken  as  the 
slogan  at  Marquard's,  for  there  is 
always  entertainment,  interspersed 
with  good  food,  at  reasonable  prices. 
By  the  way,  have  you  tasted  yet,  that 
wonderful  chocolate  cream  cake,  made 
by  the  Marquard  chef,  and  kept  a 
secret  from  all  imitators  ?  If  you 
have,  then  all  chocolate  cakes  from 
then  on,  except  Marquard's,  will  cease 
to  interest  your  palate ! 


Lioness  in  the  Path — Business  Man 
— "Why  did  you  leave  your  last  po- 
sition, Miss?" 

Fair  Applicant — "There  was  no 
future  to  it." 

Business  Man — "Indeed?" 

Fair  Applicant — "No;  the  boss  was 
already  married." — Life. 

*  *     * 

Teller:  I  wish  I  knew  what  to  get 
father  for  his  birthday.  He  likes  to 
go  after  small  game,  but  I  can't  afford 
to  buy  him  a  shotgun. 

Cashier:  Why  not  get  him  a  fly- 
swatter? 

*  *     * 

Long  and  Short  of  It — "Can  you 
give  me  a  good  description  of  your 
absconding  clerk?"  suavely  asked  the 
detective. 

"Well,"  answered  the  hotel  pro- 
prietor, "I  believe  he's  about  five  feet 
five  inches  tall  and  about  S7000 
short." 


Ladies 

Avoid  the  crowds  during  your  Christmas  shopping 

Excellent  Assortment  of  Exclusive  Furnishings 

FOR    MEN 

Christmas  (jifts^ 


G%& 


(F%3 


MEDICO-DENTAL  BLDG. 


TURNER     BROS. 

470  POST  STREET 


SAN  FRANCISCO.  CALIF. 


December  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Society 

(Continued  from  Page  4) 

Mr.  Zeile  was  host  to  a  group  of 
friends  at  a  handsome  dinner  follow- 
ing the  follies. 

*  *     * 

Society  Present 

Among  those  in  the  audience  at  the 
Follies  opening  were: 

Doctors  and  Mesdames  Alanson 
Weeks  and  Herbert  Mofitt. 

Messrs.  and  Mesdames  Robert  W. 
Miller,  G.  W.  McNear  Sr„  Alexander 
Hamilton,  Henry  Kiersted,  Jerd  Sul- 
livan, Arthur  Sharp,  Marshall  Madi- 
son, William  Magee  Sr.,  William  B. 
Bourn,  John  McNear,  G.  W.  McNear 
Jr.,  Walter  S.  Filer,  John  Brooke  Jr., 
Gerald  Herrmann,  Fred  St.  Goar,  Wil- 
liam Magee  Jr.,  James  Moffitt ;  Count 
and  Countess  von  Wurmbrand. 

_  In  addition  to  these,  among  the  so- 
ciety folk  who  will  be  at  the  supper 
dance  will  be: 

Messrs.  and  Mesdames  Hooper 
Jackson,  Donald  Gregory,  John  Wil- 
hoit,  Empey  Robertson,  Bruce  Dohr- 
mann,  Ralston  Page,  W.  K.  Bowes 
Merrill  Morshead,  H.  S.  Tittle,  Frank 
Timberlake,  John  Breuner,  A.  E.  Mc- 
Laughlin, Howard  Park,  David  Con- 
rad, D.  W.  Dodge,  George  W.  McNear, 
Dr.  and  Mrs.  Hans  Barkan ;  Misses 
Harriet  Browne]!,  Eda  Sherman. 
Olive  Watt,  Laura  Coffey,  Virginia 
Phillips,  Elizabeth  Raymond,  Eliza- 
beth Francis-Davis,  Martha  Ran- 
some,  Jack  Quealey. 

*  *     * 

Pageantry  at 
Mark  Hopkins 

The  Downtown  Association  is  spon- 
soring the  first  birthday  party  for  I  ho 
Hotel  Mark  Hopkins  at  the  hotel 
Tuesday,  December  6th.  As  this  date 
happened  to  coincide  with  the  regular 
feature  night,  the  two  events  are  be- 
intr  combined  to  make  a  party  that 
promises  to  be  one  of  the  most  inter- 
esting and  brilliant  affairs  held  in 
Peacock  Court  this  season. 

The  basis  or  theme  o(  the  presenta- 
tion was  suggested  by  the  mural 
pork  of  the  hotel,  which  has  been  the 
subject  of  an  unusual  amount  of  fav- 
orable comment.  It  will  be  recalled 
that  these  paintings  depict  the  early 
and  mythical  history  of  California. 
Beginning  with  "('alalia.*'  the  mythi- 
cal queen  of  California,  the  story  un- 
folds from  the  dawn  of  creation — on 
through  tlu>  adventuresome  and  col- 
orful days  of  the  gold  rush — down  to 
modern  days  and  San  Francisco — fin- 
ally centering  on  Nob  hill,  which  has 
synonomous  with  the  aristo- 
cracy of  the  city  since  its  beginning. 

These  phases  will  be  interpreted  by 
a  galaxy  of  pageantry,  dancing 


singing  combined  to  present  a  spec- 
tacle that  will  long  be  remembered. 

According  to  Geo.  D.  Smith,  presi- 
dent and  manager  of  the  hotel,  all 
indications  point  to  the  fact  that  this 
party  in  commemoration  of  the  com- 
pletion of  the  Nob  hill  edifice  just  one 
year  ago,  will  eclipse  anything  that 
has  occurred  so  far  in  the  history  of 
the  hotel.  He  states  that  apparently 
all  places  will  be  reserved  before  the 
night  of  the  party. 


Club  Land 

(Continued  from  Page  5) 

Director  Talma  Zetta  Wilbur  chose 
the  following  plays  for  the  produc- 
tion: "Prince  Gabby,"  by  Jane  Mur- 
fin;  "Casualties,"  by  Martin  Flavin; 
"As  I  Remember  You,"  by  Sada  Cow- 
an; and  "When  Did  They  Meet 
Again?"  by  Harold  Brighouse. 

The  Murfin  sketch  is  a  comedy 
based  on  the  short  story  "The  Talka- 
tive Burglar"  by  Edgar  Wallace,  and 
is  said  to  be  exceptionally  amusing. 
"Casualties"  is  a  tense  and  gripping 
drama  of  the  triangle  type.  The  Sada 
Cowan  playlet  is  a  satirical  play ;  and 
the  last  named  act  is  a  romantic  com- 
edy in  which  a  romantic  young  girl 
meets  an  equally  romantic  young  man 
in  Paris. 


Musical  Club 

The  San  Francisco  Musical  Club  on 
Thursday  morning  of  this  week  pre- 
sented a  brilliant  program  with  ar- 
tists participating.  Easton  Kent  and 
Virginia  Treadwell  were  the  soloists 
whose  voices  delighted  the  large  audi- 
ences. Their  numbers  were  well 
chosen  and  Easton  Kent,  one  of  San 
Francisco's  leading  musicians  and 
singers,  received  an  ovation  for  his 
exquisite  songs.  Virginia  Treadwell 
was  heartily  received  on  this  occa- 
sion. Esther  Deininger  was  the  piano 
soloist,  whose  playing  was  of  musici- 
anly  value. 

Paerl  Wood  Brandt  and  Mrs.  Cecil 
Hollis  Stone  were  accompanists  for 
the  singers. 

Mrs.  Carlo  Morbie,  president  of  the 
San  Francisco  Musical  Club,  an- 
nounces an  excellent  program  for  the 
Christmas  concert  to  be  held  in  the 
Fairmont  ballroom,  Thursday.  Decem- 
ber 15. 

Mrs.  John  W.  Davis  will  be  chair- 
man of  this  event. 

Participants  will  include  a  double 
quartet:  Mrs.  Harry  Haley.  Mrs.  John 
P.  Coghlan,  Mrs.  Horatio  Stoll.  Mrs. 
C.  F.  Witzel,  Mrs.  M.  O.  Anderson. 
Mrs.  F.  H.  Porter.  Mrs.  Martin  Mo- 
loney, Mrs.  Edward  Lichtenberg. 
Wallace  Sabin  directs.  Elise  Young 
Maury  at  the  piano. 


—  NOW   IN   OUR   30TH   YEAR  — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary  Street 

Phone  Kearny   2866 
San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San  Francisco. 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimminc    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.    CORCORAN.   Agua    Caliente, 
Sonoma   Co.,   Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    E.erj'lhinc 
Rates   Exceptionally    Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral   Plaza 

YOUR    HEADQUARTERS 

A   Hotel    With    An    Atmosphere 

Andrew  Johnston.   Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA    STREET 
San  Francisco 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


MINIATURES  of  YOURSELF 

or  members  of  your  family 

make  appreciated  and  valued 

Christmas  presents. 

Last  a  Life  Time 


149  POWELL  STREET 
SAN  FRANCISCO 


itote 


RWILELDER5 

239  Posr  Sheer.  San  Francisco 


N      W     CORNER 


Pleasure's  Wand 

(Continued  from  Page  7) 

humanness  of  the  Vitaphone — and  its 
positive  assurance  of  what  is  yet  in 
store  for  the  motion  picture  industry. 

*  *     * 

First  Concert 

The  Wind  Instrument  Ensemble  of 
San  Francisco,  directed  by  C.  Addi- 
mando,  will  give  the  first  concert  of 
the  third  series,  on  Friday  evening, 
December  9,  at  the  Fairmont  Hotel, 
under  the  management  of  Lulu  J. 
Blumberg. 

Willard  J.  Flashman,  flute;  Louis 
J.  Paquet,  clarinet;  Cesare  Addi- 
mando,  oboe ;  Eugene  B.  La  Haye, 
bassoon ;  Herman  Trutner,  horn,  and 
Margo  Hughes  at  the  piano,  are  the 

artists. 

*  *     * 

Florentine  Choir 

In  response  to  widespread  popular 
demand,  the  Florentine  Polyphonic 
Choir  of  Florence,  Italy,  will  present 
a  final  program  for  San  Francisco  in 
the  Civic  Auditorium,  Sunday  after- 
noon, December  11.  Seats  for  the 
farewell  appearance  of  the  distin- 
guished Florentines  will  be  available 
at  Sherman,  Clay  and  Company  next 
Monday. 

A  pageant  of  song  by  the  Floren- 
tine Polyphonic  Choir  will  include  the 
special  ceremonial  and  grand  entrance 
of  the  Company  preceded  by  Gon- 
falon, pages  and  trumpeters. 

Esther  Feletti  will  be  soprano  and 
Ulisse  Mattthey,  organist.  By  request 
"Adoramus  te,  Christe,"  motif  for 
four  voices  will  be  given.  The  pro- 
gram comprises  many  wonderful  num- 
bers and  operatic  selections,  closing 
with    the    Christmas    Carol    by    the 

Choir. 

*  *     * 

Rudy  Seiger  Soloist 

Rudy  Seiger,  leader  of  the  Fair- 
mont Orchestra,  will  play  a  group  of 
his  exquisite  violin  solos  at  this 
Christmas  celebration  musicale  with 
J.  Chandler  Smith  at  the  piano. 

Mr.  Seiger  will  upon  request  play 
some  of  his  own  compositions  which 
are  great  favorites  among  thousands 
of  his  admirers. 


tz/e  Forever 


Senior  Wrangler  —  First  Man  — 
"Ever  been  married  ?" 

Second  Man — "Yes,  I've  been 
through  it  from  courtship  to  court- 
house."— Boston  Transcript. 

Soul  of  Discretion  —  Sambo — "Did 
Brudder  Brown  gib  de  bride  away?" 

Rastus — "No,  sah ;  he  gwine  let  de 
groom  fin'  her  out  for  hisself. — Hard- 
ware Age. 


Monterey  Notes 

Football  coaches,  officials  and 
scribes  "break  training"  at  Del  Monte 
December  10-11,  following  the  close 
of  the  football  season,  when  they  will 
compete  in  a  72-hole  medal  play  tour- 
nament on  the  famous  golf  courses  of 
the  Monterey  peninsula. 

The  tournament  will  start  Satur- 
day, December  10,  with  18  holes  on 
Del  Monte  in  the  morning  and  18 
holes  at  Pebble  Beach  in  the  after- 
noon. Sunday  morning,  December  11, 
the  Dunes  course  at  Monterey  Penin- 
sula Country  Club  will  be  played,  with 
the  final  18  holes  back  on  the  Del 
Monte  course  Sunday  afternoon. 

By  special  dispensation  the  golf 
writers  on  the  various  California 
newspapers  will  be  included  in  the 
tournament. 

R.  L.  Templeton,  Stanford  track 
coach,  has  been  named  chairman  of 
the  tournament  committee. 


Room  for  One  More — Cashier: 
Have  you  a  five-passenger  car? 

Assistant  Cashier:  Yes,  but  nine 
can  ride  in  it  nicely  if  they  are  well 

acquainted. 

*  *     * 

Simply  Solved — "My  dear  girl, 
speculation  on  'change  is  always  a 
big  risk — one  gains  one  day  and 
then  loses  the  other." 

"Then,  you  silly  boy,  it's  easy — 
only  speculate  every  other  day." 

*  *     * 

Flattery  Wasted — Terence:  'Tis  a 
fine  lad  ye  have  here.  A  magnificent 
head  and  noble  features.  Could  ye 
lend  me  a  couple  of  dollars? 

Pat:  I  could  not.  'Tis  me  wife's 
child  by  her  first  husband. 

*  *     * 

Cash  or  Carry — Servant:  There's 
a  man  to  see  you,  ma'am. 

Mistress:  Tell  him  to  take  a  chair. 

Servant:  That's  what  he's  doing. 
He's  taking  the  piano,  too.  He's  from 
the  furniture  house. 

*  *     * 

He  Knew — "Do  you  understand 
mortgages,  Bill?" 

"Yes ;  the  first  is  for  the  purchase 
of  the  car  and  the  second  is  for  the 
upkeep." 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT— SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield  3852 


56-1   Market  Si. 


)ecember  3,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


TpwraBLE 


By  Florence  de  Long 


IAPOLEON  IN  CAPTIVITY  —  Re- 
ports and  Letters  of  Count  Bal- 
main,  Russian  Commissioner  at  St. 
Helena  during  the  years  1816-20. 
Translated  and  Edited  by  Julian 
Park.  The  Century  Co. 
An  excellent  book  and  well  worth 
eading.  The  title  speaks  for  its  au- 
henticity.  Count  Balmain  of  Russia 
vas  one  of  the  Commissioners  ap- 
iointed  by  virtue  of  the  Treaty  of 
August  2,  1815,  "to  abide  at  the  place 
vhich  the  Government  of  his  Brit- 
annic Majesty  shall  have  assigned 
or  the  residence  of  Napoleon  Bona- 
iarte,  and  who  without  being  respon- 
ible  for  his  custody,  will  assure 
hemselves  of  his  presence" ;  the 
ranslator  and  editor  is  Professor  of 
European  History  at  the  University 
J  Buffalo. 

(England  and  Austria  also  sent 
here  Commissioners  on  this  mission, 
ut  Prussia,  although  included  in  the 
nvitation,  declined  to  be  repre- 
ented.) 
The  reports  and  letters  of  all  the 
ommissioners  have  all  been  pub- 
Shed  at  various  times,  but  "that  the 
eports  of  Count  Balmain  are  infinite- 
y  superior  in  value  and  interest  is 
igreed  by  all  those  who  have  been 
ble  to  compare  the  three." 

Official  letters  are  given  verbatim, 
ind  the  reports  besides  being  care- 
fuly  prepared,  are  extremely  interest- 
ng.  _ 

Balmain  left  St.  Helena  on  May  3, 
1820  and  was  not  on  the  Island  at  the 
time  of  Napoleon's  death. 

There  is  not  space  enough  to  give 
any  of  the  details  of  this  most  inter- 
jsting  book,  the  reading  of  which  will 
be  thoroughly  appreciated  by  all  who 
are  inclined  to  the  hero-worship  of 
me  great  Napoleon. 

*     *     * 

DIRT  ROADS.  Howard  Snyder:  The 
Cent  my  Co.;  S2.00. 

Docs  the  title  moan  anything  to  you 
— all  you  who  Hash  along  the  paved 
highways  in  your  tight  little  cars, 
never  thinking  of  those  dejected  souls 
who  endeavor  to  eke  out  an  existence 
from  the  meager  farms  of  the  unpro- 
ductive region  through  which  you 
pass'.' 

This  is  a  story  of  those  who  live 
apart  from  the  highway,  along  the 
"diri  roads,  so  tangled  like  dark 
Shadows  and  endless  in  their  quest  of 
life." 


The  author  tells  his  story  with  an 
almost  childish  simplicity  which,  how- 
ever, gains  in  intensity  through  its 
very  ingenuousness.  It  is  a  story  of 
life  that  is  hard — exhausting — soul- 
taking — if  the  man  or  woman  suc- 
cubs  to  despair.  But  Jennie  Pourst 
is  not  one  to  let  her  spirit  sink  into 
the  soil.  Her  reputation  does  become 
sadly  smirched,  but  her  mother-heart 
is  too  great  to  allow  her  to  give  way 
to  despondency,  and  she  eventually 
shows  Ellic  the  way  to  happiness  al- 
beit nearly  at  the  sacrifice  of  her  own 
soul. 


Woodside  Country  Club 

More  than  a  score  of  equestrians, 
brilliant  in  hunting  habits,  made  the 
redwoods  ring  with  the  clatter  of 
hoofs  last  week  at  the  Woodside 
Country  Club  during  the  midwinter 
paper  chase. 

Resplendent  in  a  red  coat  which 
distinguished  him  as  "Master  of  the 
Hunt,"  Cedric  S.  Coldwell  started  the 
riders  over  the  intricate  trails  left  by 
the  "fox."  Many  of  the  riders  fol- 
lowed blinds,  which  led  them  on  fu- 
tile gallops  into  the  forest,  while  one 
group,  led  by  Franklin  W.  McCor- 
mack,  chanced  upon  the  right  trail 
which  led  them  to  the  finish  far  ahead 
of  the  other  riders.  McCormack  was 
presented  with  the  trophy  of  the 
hunt. 

Mr.  J.  W.  Kilkyyson  and  Mrs.  Gil- 
kyson  came  in  second  and  third  re- 
spectively, followed  bv  Mrs.  Cedric  S. 
Coldwell,'  Mrs.  E.  C.  Jones,  C.  A.  Pitts, 
Mrs.  Arthur  R.  Lyon,  Harold  L.  Heak- 
in.  A.  R.  Lyon  and  A.  R.  Smith. 

The  hunt,  which  is  the  second  of 
a  series  being  given  under  the  direc- 
tion of  Leroy  Bennett,  riding  master 
of  the  Woodside  Country  Club,  was 
so  successful  that  the  directors  of  the 
club  announced  at  a  dinner  following 
the  ride  that  a  general  community 
hunt  for  peninsula  folk  will  be  held  as 
soon  as  weather  conditions  permit. 
The  peninsula,  it  was  pointed  out.  is. 
like  Great  Britain,  ideally  designed 
for  equestrian  and  hunting  rides. 


Hel-l-p! — Judge:  While  you  were 
being  relieved  of  your  money,  did  you 
call  the  police? 

Victim:  Yes.  \x>ur  honor,  every- 
thing I  could  think  of. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
"ROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &  Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a  Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call   and   Deliver   in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


TYPEWRITERS 

Rented— Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas   649 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office   and    Works:    1625    Mission    St. 

Phone  Market   7913 

Branch    Office:    760   Sutter   Street 

(Hotel   Canterbury   Bide.) 

Phone  Prospect  9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

NeuiSterfcarlw 

To  better  serve  our  many  friends  and 
patrons  over  J4oo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  LeadinJ  Hotels 

ACCOMMOOABNG  IOOO  GUESTS 

Large  rooms  with  unusually  hijh 
Ceuinfs  and  food  ventrlation  ab- 
solutely essential  to  the  Sbuthem 
climate  make  for  perfect  comfort 

Alfred  S.  Amer  &  Co.  Ltd 

NEW  ORLEANS.  LA 
Send  for  desenptrw  folder    Ticket  offices  cf 
Illustrated  Mardi  Cras       all  Transportation 
Program  for  the  askin  £  lire  in  Lobby 

Sbf  Roosevelt 

PHOENIX,  ARIZONA 

"TOmjc  Winter  Vnxr  Carries' 
OPENING  OCTOBER  (97S 
^Al/BJD  S  A*»ErX 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  3,  1927 


Sunset 
Trail 

through  romance 

You  may  see  the  picturesque 

Southwest  and  old  South  at 

no  additional  fare  on  your 

trip  EasLj 

The  colorful  route  of  "Sunset 
Limited,"  through  the  picturesque 
Southwest  and  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico,  Texas,  luxuriant  Lou- 
isiana; everywhere  reminders  of 
stirring  history  of  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
wish;  strange  mesa  lands;  El  Paso 
with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited,"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb; 
as  fine  as  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet.  From  New  Orleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  York  aboard 
Southern  Pacific  steamship. 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Golden  State  or  Shasta. 


1? 


*y  Routes      Jl  4*  Trains 
For  transcontinental  travel 


A  choice  offered  only  by 

Southern 
Pacific 


F.  S.  McGINNIS 

Pass.  Traffic  Mgr. 

San  Francisco 


THE  VICTORY  HIGHWAY 
By  Geo.  R.  Borrmann 

My  article  regarding  the  Victory 
highway  to  California,  recently  pub- 
lished in  the  News  Letter,  has 
aroused  so  much  favorable  comment 
from  various  interests,  including 
newspapers  and  Chambers  of  Com- 
merce, that  I  feel  with  a  little  more 
effort  the  business  men  of  this  sec- 
tion of  the  state  may  be  aroused  to 
such  a  sense  of  duty,  to  such  a  spirit 
of  co-operation,  and  to  such  a  knowl- 
edge of  the  opportunity  that  lies  be- 
fore them  that  the  wonderful  boost- 
ing spirit,  which  the  Los  Angeles  bus- 
iness men  have,  may  become  inocu- 
lated into  the  veins  of  the  business 
men  of  Northern  and  Central  Cali- 
fornia. 

The  completion  of  the  Victory 
highway  from  Salt  Lake  to  Califor- 
nia presents  a  real  opportunity  for  a 
concentrated  campaign  to  bring  a  flow 
of  tourists  to  this  part  of  the  state 
next  year. 

Almost  ninety  per  cent  of  the  peo- 
ple of  this  great  country  of  ours  have 
a  wish  in  their  hearts  to  visit  two 
spots  in  the  United  States:  First,  the 
city  of  New  York;  second,  the  great 
state  of  Calif oi  iiia. 

The  easterner  who,  since  school 
days  has  known  of  the  great  Ameri- 
can desert,  in  most  cases,  will  now 
choose  the  Victory  highway  even  if 
he  is  destined  to  Los  Angeles.  Many 
people  who  have  delayed  their  trip 
west  because  of  not  wishing  to  risk 
the  hot  desert  sands,  will  now  plan 
their  journey  over  the  Victory  high- 
way. 

Here  is  a  plan  suggested  to  me 
from  San  Leandro.  Have  a  small  map 
of  California  showing  the  Victory 
highway  from  Salt  Lake  City  to  Cali- 
fornia printed  on  the  back  of  all  en- 
velopes that  are  mailed  east  by  busi- 
ness houses,  with  mention  of  the  new 
Victory  highway  now  being  open. 

Another  suggestion  is  for  Califor- 
nia to  help  in  having  the  road  in  Ne- 
vada oiled  before  it  is  broken  up  dur- 
ing the  next  touring  season.  Califor- 
nia's interests  are  served  by  this  road 
now  supported  by  Nevada,  a  state  of 
only  80,000  people.  Co-operation  of 
California  cities  would  help  us  de- 
velop our  natural  advantages. 

Now  let's  insist  on  that  All- Year 
highway  over  the  Sierras,  so  that 
touring  through  our  snow  capped 
mountains  will  become  famous  the 
world  over. 


Expectancy — Willie:  Do  you  play 
football,  Uncle? 

Aged  Uncle :  No,  my  boy. 

Willie:  Well,  what  did  daddy  mean 
when  he  said  we  would  get  a  pile  of 
money  when  you  kick  off? 


Bookkeeper,  Typist,  Machine  -  Billing, 
Filing.  Handles  correspondence.  Pub- 
licity experience.  Meet  public.  Desires 
temporary  or  permanent  position  re- 
quiring any  or  all  of  above  qualifica- 
tions.—Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


Always — Rose:  What  type  of  per- 
son lives  longest? 

Marie:  A  rich  relative. 


Buy  a 


Sunday  Pass 

and  Ride 

all  Day  for 

20c 

Ask  the  Conductor 


SAMUEL  KAHN, 
Prestdtnt 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


ICE  CREAf% 


CANDY 
PASTRY 


BREAKFAST 

t  CALIFORNIA  ST5  LUNCHEON 
DINNER 


11H         1101         11M 


w 


We  now   deliver   to  any   part  of   the   city — including   Sundays  and   Holidays. 
No  extra  charge. 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.    35c.  50c.  75c    $1.00,  $1.50    a  la  Carte 
Dancing:  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 


Merchants'   Lunch   11   a.  m.   to   2   p.  m 
for   Banquets   and    Parties, 

441  Pine  Street 


(a  la   carte).     Private   Dining   Rooms 
Seating   75    to    100   People 

Phone  Kearny  468 


O'Farrcll  and 

Larkin    Sts. 


BLANCO'S 


Phone 
Graystonc    8100 


Weekdays,    Luncheon   $  .75 

(11:30   to    2    p.  m.) 
Dinner,  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the  Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is   Open    Again    on    Sundays 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  G  p.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,   Manager 

Three  Blocks  from  Southern  Pacific  Depot 
Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE,    TANKS.     CULVERTS,    PENSTOCKS, 

FLUMES,    GASHOLDERS.    SMOKESTACKS.     ETC. 

San  Francisco.  Calif.  Los  Angeles.  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


NOAH'S 
ARK 

93   Third    Avenue,   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
5 :30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8:30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    Highway 


Curtains  look  better  and  last  longer 
when  laundered  by 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry' 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San   Mateo   1488 


San  Francisco 


14-Mile   House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:00    A.M.    TO    11:00   P.M. 
Unsurpassed    Cuisine 
CARL    LEONHARDT 

Formerly   of   Golden   Gate  Park   Casino 


And. 


CAROLINE  JONES 
Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 
Lxclusive  use  of  room  for  club  dinners 

&V       334  Sutter  St.  Douglas  7118 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cleaning 


583    Post    Street 
In   Virginia   Hotel 


San   Francisco 
Phone  Franklin  2510 


A.  &  E.  DAINI,   Props. 


A.  J-  JACOPI.  Mgr. 


Boston  Bedding  &  Upholstering  Co. 

Mattresses  Made  Over 

Reupholstering  and 
Remodeling 

1957-61   POLK  STREET  SAN   FRANCISCO 

%-JUyi  Telephone   Grayitone   759 


OVER 

CARQUINEZ 

OVER 

BRIDGE 

to  Lake  County,  the 
"Switzerland     of 

ANTIOCH 

BRIDGE 

America";   to  Jack 
London's  beloved 
Valley  of  the  Moon; 
to  Stevenson's  won- 
derful Silverado 

to  the  superbly 
beautiful  Sacramen- 
to  River  country — 
the  "Netherlands  of 
America"  —  the  fa- 

country   and    the 

mous  land  of  Sut- 

Redwood Empire 

ter's  gold  and  the 

beyond. 

State  capital.    Fine 

Reached  via 

paved  highway  all 

SAN  PABLO  AVE. 
OAKLAND 

the  way. 

Reached  via 

TUNNEL  ROAD 

OAKLAND 

BRIDGES 

OPEN 

ALL    DAY    and    ALL    NIGHT 

No  Time  Tables!  —  No  Delays! 

SAIL  TO  NEW  YORK 


■    A 

'\* 

« 

*     J 
+      1 

1 

o      i_. 

* 

r     \ 

JiV 

-    ■-'-'      ,Hi1T~ 

<*v,,?f»*j , 

at!',  '■ 

i^tti^^^^^M 

SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
erlad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco : 
SS  VENEZUELA.  December  17th;  SS  ECUADOR.  January  7th.  From  New 
York:  SS  COLUMBIA.  December  31st:  SS  VENEZUELA,  January  21st. 
1928. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


embassador- 

V^S  Los    An.g'eles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAK  VECHTEH 

Famous  Autnor,  writing  in  VANITY  FAIR    says: 

Tbt  Ambassador  is,  I  thouta  think,  one  of  tbt  very  best  hotels 
in  the  world,    the  service  is  suPerlamt,  tbt  foodamne, 
tbt  courtesy  of  manaRement  ana  emplo\  eet  unfailing. " 

In  the  wide  range  ot  iU  attraction; 
Ambassador  likewise  excels  Su'L 
27-acre park,  with  immature  coif  course 
and  open-air  plunge.  Riding,  hunting 
and  all  (ports,  including  privileges  of 
Rancbo  Goli  Club  Motion  picture 
thcatei  and  25  smart  ihopi  witlun  tbe 
notel  Dancing  nightly  to  the  music  oi 
the  famous  Cocoanut  Grove  orchestra. 

Moderate  Summer  Rates 

Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double. 


£Sk. 


WRITE  for  Chtf  iBookl.i  of 
Calif.  R*ap«*  and  Information. 
8EN  L-  FRANK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cal. 


TELEPHONE  SUTTER  2342 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  December  10,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


GIVE  THEM 
«  TASTE  of 
CALIFORNIA 

Send  them  Luscious  Fruits  and  Nuts  in 

Redwood  Boxes  —  Mammoth  Fruits 
Romance  Baskets 


A  Shipping  Man 
Says: 

Your  outsiders  cannot  ap- 
preciate how  valuable  is 
accurate  marine  news  to 
me  and  my  business.  I  find 
it  always  in  the 

(Sfytwttirle 


A  Christmas  Gift 
That's  Sure  to  Please  Her! 


Good  Luck  Butterfly  Compact 

A  Real  Pressed  Butterfly  in  the  Case 

The  Latest  Parisian  Novelty! 

Contains  the  New  Economy  Powder  Sifter,  Lip- 
stick, Face  and  Lip  Rouge,  and  an  Eyebrow 
Pencil,  concealed  in  the  tassel. 

Prices:  §3.50,  $5.00,  §6.00  and  $7.50 

AND  REMEMBER! 
The  Only  Place  in  San  Francisco  to  Get  Them  Is 

RADKE  8C  CO. 

Jewelers  and  Silversmiths 

208  POWELL  ST. 


Exclusive  Showing  oj  All  Kinds  of  Butterfly  Jewelry — 
as  well  as  Many  Other  Attractive  Christmas  Novelties 


YOUR  NAME 


PUT        ON 


FIVEE 

Orders  of  — 

11,-25,-50,-100 

OR    MOfKE     CARDS 


'm25s 


O/je  very  best  values 

YOU      CAN       BUY 

Real  Beautiful  Cards 


THE  PROCESS  ENGRAVING  CO. 

636  Market  St.  :  San  Francisco,  Cal. :  Opp.  Palace  Hotel 


Established  July  20,  1856 


,^g  FKAMeo^ 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 


lht,™n.^?r?iSC°JNeuf'  tei'er  a,n,d  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr.. 
?.En!,TAr  Published  weekly  '.y  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Enterec 
alifornia,   Postoffice  as  second-class  matter.     London  Office:     Street  &   Co..  30  Cornhill.   E.    C.    London,    England 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year,  $6.00 


from  1884  to  1926. 

Telephone  Kearny  8357.     Entered  at  San  Francisco. 

Subscription    Rates    (including   postage),    one   year. 


fol.  CIX 


SAN  FRANCISCO,  CALIF.,  DECEMBER  10,  1927 


No.  50 


From  One  Thing  to  Another 


Eleanore  F.  Ross 


ire  Traps 

Almost  every  day  or  week,  there  is  mention  in  the  daily 
ewspapers  of  the  arrest  of  some  rooming  house  keeper 
r  third-class  hotel  owner,  who  has  been  arrested  for  vio- 
ition  of  the  housing  act,  in  connecting  with  operating 
remises  that  are  a  menace  to  the  neighborhood  as  fire 
aps.  The  recently  appointed  commission  which  has  this 
usiness  in  hand,  are  showing  a  commendable  activity  and 
;  is  a  pity  that  all  the  different  departments  of  the  mu- 
icipality  do  not  emulate  the  example  which  this  especial 
ty  branch  has  set.  We  might  cite  that  a  "new  broom 
weeps  clean,"  but  we  are  going  to  be  optimistic  and  hope 
ir  a  furtherance  of  the  good  work.  The  street  cleaning 
epartment,  and  that  division  through  which  the  building 
ispector  or  engineer  functions,  should  wake  up  to  the 
let  that  much  improvement  can  be  brought  about  as 
Bgarcls  unsightly  fences  and  signs,  empty  lota  heaped 
ith  rubbish,  and  filthy  gutters  existing  in  certain  sec- 
mis  of  the  city.  We  need  a  little  "young  blood"  in  our 
reet  sweeping  gang! 

Dangerous  Spot 

Traffic  in  San  Francisco  is  being  regulated,  restricted 
id  generally  looked  after,  but  still  the  junction  of  Mar- 
it,  Pine  and  Davis  streets  is  left  unprotected  by  either  a 
gnal  or  a  cop.  This  meeting  of  "four  crossroads"  re- 
mbles  nothing  so  much  as  one  of  those  scenes  in  the 
ovies,  when  pedestrians,  street  ears,  autos  and  trucks. 
id  sometimes  even  old  Dobbin  and  the  shay  whirl  around 
a  bewildering  maelstrom  of  motion,  until  one  wonders 
ft  everyone  isn*t  annihilated  on  the  spot.  Why  the 
ejudice  against  this  particular  crossing.  Cap'n  Goff  ? 

te  "Christmas  Spirit" 

There  are  people  who  deplore  the  ever  increasing  ex- 
be  which  each  succeeding  Yuletide  brings  to  the 
iss  of  shoppers;  the  inclination  of  the  working  classes 
wards  more  and  yet  more  luxury:  the  almost  universal 
sire  (in  America,  at  least)  for  all  those  Sybaritical 
ifcsures  more  associated  with  ancient  Greece  than  with 
e  "commercial"  United  States.  They  appear  to  be  blind 
the  fact  that  money  begets  money,  that  extravagance 
often  more  of  a  virtue  than  a  fault,  and  that  the  spirit 
spending  throws  money  into  circulation,  unloosens  the 
art-strings  as  well  as  the  purse-strings,  and  creates  a 
iling  and  condition  of  general  well-being  throughout  the 
mmunity. 

I  can  dimly  remember  reading  and  hearing  about  the 
nual  party  which  -Mrs.  John  Jacob  Astor  was  in  the 
bit   of  giving  in   New  York,  when   hundreds  of  thou- 


sands of  dollars  were  expended  on  one  evening's  amuse- 
ments. The  spirit  of  Anthony  Comstock  was  in  good 
training  in  those  days,  and  public  sentiment  proved  to  be 
strong  enough  to  prohibit  the  continuance  of  these  par- 
ties. The  long-haired  reformers  objected  to  the  lavishness 
of  her  entertainment,  to  the  prodigal  expenditure  which 
these  functions  entailed. 

Consistently  blind  to  the  fact  that  this  same  "extrava- 
gance" put  many  dollars  into  the  pockets  of  hard-working 
caterers,  costumers,  electricians,  decorators,  cabmen  and 
the  producers  of  all  the  materials  with  which  these  arti- 
sans worked,  the  objectors  could  only  visualize  what  they 
considered  a  sinful  waste  of  time  and  money,  in  entertain- 
ment that  not  only  diverted  and  pleased  the  guests  which 
thronged  to  the  hospitable  Astor  doors,  but  also  directly 
and  indirectly  fed  hundreds  of  deserving  mechanicians. 

It  is  the  same  quality  of  mind  which  opposes  the  spirit 
of  spending, — the  Christmas  Spirit  which  is  at  its  best 
and  most  admirable  at  this  time  of  year. 

The  Spirit  of  Christmas — Long  may  it  wave,  say  I. 
Conventions  and  Conviviality 

So  San  Francisco  loses  to  Kansas  City  in  the  matter  of 
the  Republican  Convention  for  1928!  Even  that  clever 
satirist,  H.  L.  Mencken,  whose  recent  article  in  the  Chi- 
cago Tribune,  anent  "San  Francisco"  as  a  convention  city, 
could  not  sway  the  emotions  of  the  hard-boiled  gentle- 
men who  held  the  fate  of  the  national  convention  in  their 
sleight-of-hands.  At  the  time  that  Mencken  wrote,  he  was 
of  the  impression  that  the  City  by  the  Golden  Gate  would 
have  the  entertaining  of  the  G.  O.  P. 

In  his  inimitable  manner,  he  describes  the  good  and 
reasonably  priced  food  which  he  remembers  as  a  conven- 
tion reporter  in  this  city;  of  the  clean  and  luxurious 
hostelries;  the  cool  confines  of  the  convention  hall;  the 
well  swept  streets,  the  affable  climatic  conditions  of  our 
grand  and  glorious  town,  and  (sh-sh-sh!)  the  wet  goods 
that  were  indulged  in  by  the  conventioners.  without  their 
"falling  to  the  ground  and  passing  into  tits." 

He  describes  the  efforts  being  made  by  strangers  within 
the  gates,  who  had  been  attracted  to  San  Francisco,  after 
the  fire  of  1906,  to  make  the  town  "safe  for  Sunday  school 
superintendents;"  "anon  came  Prohibition,"  he  goes  on, 
"and  a  fresh  effort  to  iron  it  out;"  we  survived  this  peril, 
he  states,  and  today  seem  to  be  out  of  danger.  We  are, 
says  the  inimitable  Mencken, — "agreeably  wet.  sinful  and 
happy." 

In  spite  of  this  alluring  propaganda  for  San  Francisco. 
as  a  convention  city,  Kansas,  insufferably  hot.  dry  as  the 
Sahara  desert,  anemic  with  reformers,  beat  us  to  it! 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


Democracy  Prevails 

It  has  been  very  interesting  to  watch  the  behavior  of 
the  crowds  in  the  streets  during  this  week  of  testing  the 
new  rules  for  the  governing  of  traffic.  We  say  advisedly 
at  the  end  of  a  lengthy  period  of  observation  we  are 
driven  to  the  conclusion  that  pedestrian  travellers  are 
more  conscientious  in  their  efforts  to  obey  the  regulations 
than  are  automobilists. 

On  the  whole,  we  may  safely  say  that  the  people  are 
playing  up  well  and  are  really  endeavoring  to  co-operate 
with  the  authorities  in  the  creation  of  safety  conditions. 
There  is  no  doubt  about  the  thing  being  at  first  con- 
fusing. But,  as  the  second  day  went  by,  the  number  of 
people  who  consciously  stopped  to  look  at  the  signals  very 
plainly  increased;  on  the  third  day,  they  had  grown  into 
a  majority.  We  saw  no  real  attempt  anywhere,  to  make 
any  active  objection  to  the  officer's  orders,  though  some 
were  reported. 

On  this  latter  matter,  we  are  not  so  very  sure.  We  do 
think  that  the  police  work  might  have  been  better 
managed.  We  noted  many  policeman  who  behaved  with 
the  greatest  consideration  and  the  most  gentle  courtesy. 
In  fact,  we  doubt  if  anywhere  there  could  have  been  more 
sensible  restraint  shown.  But  there  were  gross  exceptions 
and  the  policeman,  who  tried  to  bully  his  way  through  a 
situation  which  was  new  and  embarrassing,  was  not 
missing.  We  saw  a  few  evidences  of  angry  offensiveness, 
which  showed  that  the  officer,  however  fine  he  might  be 
in  other  respects,  was  out  of  his  element  in  handling  a 
crowd.  *     *     * 

"Ground  Arms'" 

Some  years  ago  a  book  appeared  with  the  above  title 
and  made  a  great  sensation.  Not  so  very  long  afterwards 
came  the  great  war.  The  book  was  a  sort  of  psychological 
reaction  against  forces  which  were  inevitably  making  for 
armed  conflict.  The  prattle  about  peace  is  as  much  a  part 
of  the  war  tendency  as  the  manufacture  of  amis.  The 
same  set  of  facts  hits  different  people  in  different  ways. 
Now  comes  along  the  demand  for  disarmament,  gen- 
erally, a  demand  made  by  Russia,  of  all  peoples.  The  Rus- 
sian representative,  having  nothing  at  stake,  could  throw 
the  "peace-bomb"  into  the  assembled  delegation  and  star- 
tle them  into  hysteria  by  the  safest  cooing.  Nothing  do 
they  want  to  talk  about  less  than  peace!  Practical  ques- 
tions of  disarmament,  says  Austin  Chamberlain,  or  per- 
haps it  was  the  new  lord  who  has  succeeded  Lord  Cecil 
at  Geneva,  are  the  only  things  which  we  care  to  discuss, 
and  in  the  political  scheme  of  things,  the  practical  is  eter- 
nally the  impossible,  for  it  is  of  the  very  nature  of  politics 
to  make  the  possible  unpractical. 

But  Russia  is  a  mocking  animal.  Having  no  subject 
territories,  she  challenges  the  owners  of  subject  terri- 
tories to  lose  their  possessions  by  ceasing  to  guard  them 
by  the  sword.  One  sword  succeeds  another,  for  the  sub- 
ject nations,  being  left  to  themselves,  would  mutually 
beat  one  another  to  death,  even  with  clubs  if  there  was 
nothing  else  to  kill  with.  Russia  is  a  mocker  and  her 
delegate,  Litvinoff,  is  a  mere  frivoller.  He  is  really  chal- 
lenging the  rest  of  the  world  to  do  something  which  he 
knows  it  will  refuse.  The  world,  thereupon  refusing,  Rus- 
sia and  Germany  will  demand  the  right  to  arm  thorough- 
ly, in  view  of  the  fact  that  the  world  prefers  to  be  armed. 


Spiritual  Factors 

One  may  formulate  all  sorts  of  rules  for  human  action. 
In  fact,  there  is  nothing  that  is  more  agreeable  and, 
actually,  fascinating  to  the  human  being  than  to  try  and 
find  a  philosophy,  in  terms  of  which  the  acts  of  men  may 
be  accounted  for  and,  therefore,  determined.  But  there  is 
something  in  the  human  being  which  discounts  all  these 
philosophies.  One,  like  Freud,  looks  for  the  explanation 
and  announces  that  he  has  discovered  it  in  obscure  psy- 
chological reactions;  another,  equally  confident,  declares 
that  man  is  the  victim  of  his  own  glands  and  acts  in 
accordance  with  their  unassailable  edicts.  Then  comes  a 
crisis  and  lo,  men  act  in  terms  of  neither  the  one  nor  the 
other. 

Look  at  the  Folsom  uprising.  That  nasty  mess,  which 
arose  we  do  not  know  how  and  which  culminated  in  death, 
is  an  indelible  disgrace  to  the  commonwealth.  How  did 
men  act  in  that  crisis  ?  The  convicts,  bent  on  liberty, 
acted  for  the  most  part  as  might  have  been  expected 
They  milled  and  surged  around,  and  succumbed  to  the 
force  which  any  reasonable  calculation  would  have  told 
them  was  irresistible.  The  guards  and  the  state  militarj 
forces  did  their  duty  and  obeyed  orders.  So  far,  it  is  easy 
tii  sum  up  the  situation. 

But  why  did  Dr.  Day,  risking  his  own  life,  and  takira 
his  very  existence  in  his  hand,  go  calmly  forth  into  the1 
mass  of  milling  and  excited  men  and  offer  his  services  a; 
a  surgeon  to  the  stricken?  One  cannot  explain  that  action 
in  terms  of  glands  or  of  psycho-analysis.  There  was  n< 
need  for  his  venture  except  an  urge  to  do  his  duty,  whicl 
was  assuredly  not  material  in  its  essence.  Dr.  Day  couk 
have  lost  nothing  except  his  own  self-respect  by  no* 
going. 

And  why  did  the  convict,  whose  name  can  never  I 
known  and  who  could  gain  nothing  by  his  action,  wan 
the  authorities?  -     *     * 

Peter  and  Paul 

How  are  you  going  to  pay  Peter  without  robbing  Pad 
lias  been  a  question  that  has  haunted  us  all,  at  some  tim! 
or  another,  when  the  money  has  not  been  coming  in  a 
fast  as  we  needed  and  the  debts  which  we  have  contract! 
are  hustling  each  other  in  a  contest  for  priority  of  pa\ 
ment.  The  same  rule  applies  to  communities  as  applies  t 
individuals.  One  has  to  pay  the  market  value  or  go  wit! 
out,  though,  of  course,  all  of  us  one  way  or  the  other,  ai 
trying  to  get  out  of  the  payment  of  the  necessary  mar  J 
value. 

Over  in  the  East  Bay  district  there  is  the  deuce  to  pa;] 
The  railroads  have  not  been  paying  their  way ;  that  is T 
say.    the    fares   collected    for   rides    have   not    produce 
enough  to  pay  a  reasonable  return  on  the  invested  capita 
What  is  the  answer?  The  same  as  in  ordinary  matters,-] 
raise  the  fares.   But  street  car  fares  are  ticklish  things 
raise.  People  have  to  use  street  cars,  whether  they  will 
not.  They  have  to  meet  the  fare.   Fares  have  been  raial 
before.    To  raise  them  again  is  to  provoke  trouble  ai 
agitation.   The  Railroad  Commission  made  zoning  regul 
tions,  with  certain  reductions  in  fare  in  the  less  crowd" 
hours,  and  an  increase  in  the  crowded  hours.    Now  1 1 
people  in  the  Bay  District  are  clamoring  for  a  five-ce] 
fare  and  no  zones,  the  alternative  being  condemnati 
proceedings  and  the  public  ownership  of  the  roads. 


Jecember  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


And,  supposing  that  they  do  get  public  ownership,  do 
hey  think  that  by  virtue  of  that  fact  the  roads  can  be 
un  on  five-cent  fares  ?  Perhaps  they  do ;  the  dear  public 
s  a  terrible  ass.  But  it  will  learn,  though  only  by  experi- 
nce,  and  experience  is  very  expensive.  In  the  meantime 

here  will  be  a  fine  opportunity  for  the  demagogue. 

*  *     * 

Permanent  Prosperity 

The  Secretary  of  Commerce  says  that  not  only  is  pros- 
erity  widely  spread  and  at  present  plainly  existent,  but 
hat  the  prosperity  which  we  have  achieved  is  permanent, 
hat  is  to  say,  that  it  will  continue,  in  spite  of  everything. 

Now  just  what  is  implied  by  that?  Does  the  Secretary 
f  Commerce  mean  that  there  will  be  no  hard  times  for 
ver  and  a  day;  that  the  flood  of  constantly  growing 
cealth  will  pile  up,  without  let  or  hindrance,  and  that  the 
fell-being  which  is  connoted  by  prosperity  will  be  ever- 
asting?  Mr.  Hoover  is  too  good  an  economist  to  mean 
nything  of  the  sort.  Even  today  what  we  call  prosperity 

by  no  means  universal.  There  are  tens  of  thousands  of 
eople  in  the  Mississippi  Valley  shivering  as  winter  comes 
long,  with  very  little  food  and  practically  no  provision 
or  proper  shelter,  people  who  have  suffered  an  unde- 
erved  tragedy  of  which  they  have  been  too  little  relieved, 
here  are  many  thousands,  too,  in  the  textile  industry 
vho  are  suffering  from  the  poorness  of  trade  in  that  par- 
icular  department  of  production.  The  mining  regions  are 
ull  of  unemployed  and  semi-starving  men  in  an  industry, 
he  demand  for  the  products  of  which  falls  far  short 
f  the  supply.  No,  Mr.  Hoover  did  not  mean  that  what 
/e  call  prosperity  is  permanent  in  any  universal  sense. 
le  knows  as  well  or  better  than  the  rest  of  us  that  hard 
imes  are  sure  to  come  somewhere  or  other. 

But  what  he  did  mean  is  very  true  and  is  the  great 
lory  of  this  country,  at  this  time.  Mr.  Hoover  meant 
hat  the  standard  of  living  of  our  people  has  risen  so 
reatly  that  even  under  what  should  be  called  bad  times, 
hey   will   enjoy  what  would   be  luxury  anywhere  else. 

*  *     # 

The  Mayor  Again 
Mayor  Rolph  did  a  very  graceful  thing  in  making  an 
-soldier,  who  had  won  great  distinction  for  personal 
ravery  in  the  field,  a  Supervisor  for  a  limited  period, 
here  was  a  vacany  to  be  tilled,  until  the  newly  elected 
lembers  take  their  seats.  The  .Mayor  picked  this  man 
ho  had  served  with  distinction  in  a  San  Francisco  unit 
s  the  one  most  deserving  of  the  honor.  We  are  unable  to 
iy  how  much  the  victim  liked  it.  He  accepted,  however, 
ml  I  he  vacancy  is  well  rilled. 
The  whole  body  of  San  Francisco  fighters  will  relish  the 
mpliment,  and  to  the  family  of  the  chosen  one  it  will 
[ways  be  a  subject  of  congratulation  that  one  of  their 
umber  was  selected  in  so  unique  and  complimentary  a 
is  hi  on. 
If  the  Mayor  wen-  not  a  very  serious  person  we  might 
uspected  a  certain  touch  of  humor  in  the  selection, 
he  present  hoard  is  by  no  means  a  choir  of  angels  and 
erhaps  one  accustomed  to  poison  gas  and  the  more 
lusive  anil  intangible  agencies  of  death  will  find  himself 
ell  at  home  in  the  surroundings.  Even  so.  he  will  wish 
urine;  his  month  for  a  more  secure  shelter  than  the  bare. 
ois\  meeting  room  of  Supervisors  affords  and  will  think 
•itli  regret  o(  the  comparative  security  of  a  shell-hole. 

The  Mayor  knows  about  the  Hoard  of  Supervisors.  He 
as  had  his  tiffs  with  them  and  will  have  them  again.  The 
nad  is  none  too  clear  and  there  are  many  crooked  paths 
.)  be  straightened  out  before  the  water  question  and  the 
ower  question  and  the  railroad  question  are  settled  prop- 
rlv.  We  shall  many  times  thank  our  lucky  stars  that 
Iayor  Rolph  is  still  in  the  saddle  and  able  to  do  graceful 
nd  witty  things. 


Winter  Football 

By  Lyman  Martin 

The  final  Pacific  Coast  Conference  football  game  was 
played  last  Saturday  down  at  Los  Angeles.  The  Univer- 
sity of  Southern  California  Trojans  overwhelmed  the 
Huskies  from  Washington  by  the  score  of  33  to  13. 

The  Trojans  by  winning  this  contest  tied  Stanford  in 
the  Conference  standing,  each  having  won  four  games 
and  tieing  one.  The  game  down  south  was  more  than  a 
Conference  game  to  Morley  Drury.  It  was  the  fitting 
climax  to  one  of  the  most  successful  seasons  ever  enjoyed 
by  any  player  on  the  Pacific  Coast.  He  had  already  been 
chosen  on  several  Ail-American  teams.  This  did  not  go 
to  his  head,  for  he  gave  one  of  the  most  astonishing  ball- 
toting  exhibitions  ever  put  on  by  any  back  anywhere.  He 
scored  three  touchdowns.  One  run  was  for  eighty  or  more 
yards,  another  for  twenty-five  yards,  and  he  scored  the 
third  touchdown  after  the  Trojans  had  marched  down 
the  field  for  seventy-two  yards.  Enough  for  one  man  in 
one  day!  He  was  then  taken  out  of  the  game  for  good 
and  for  all.  What  an  ovation  he  received  as  he  left  for 
the  showers !  We  have  it  on  good  authority  that  some  of 
Hollywood  movie  stars  turned  green  with  envy  at  the 
very  thought  of  some  mere  football  player  receiving  such 
an  ovation. 

Note  to  publicity  managers :  If  you  want  your  matinee 
idol  to  get  plenty  of  publicity,  teach  him  to  play  football, 

but  mind  you,  teach  him  to  play  it  well. 

*  *     * 

The  football  fans  of  Northern  California  have  three 
games  of  interest  in  the  offing.  First  there  is  the  Cali- 
fornia-Pennsylvania game  played  over  at  the  California 
Memorial  Stadium  on  December  31.  Pennsylvania  has 
been  beaten  this  year,  but  according  to  "Nibs"  Price,  they 
have  one  of  the  best  organizations  in  the  East.  A  pair  of 
tackles  chosen  for  many  All-American  positions  and  a 
sterling  backfield  that  concentrates  more  on  team  work 
and  the  successful  execution  of  plays,  present  a  great 
incentive  for  the  Bears  to  get  down  to  real  hard  pratice 
so  that  they  may  be  able  to  show  these  Easterners  how 
football  is  played  out  here  on  the  Pacific  Coast.  In  addi- 
tion to  being  a  good  football  game,  the  game  also  has  a 
certain  sentiment  attached  to  it.  The  game  is  in  the 
nature  of  a  memorial  to  the  late  Andy  Smith.  Smith  had 
affiliations  with  both  institutions.  It  is  therefore  deemed 
fitting  and  proper  that  the  bench,  erected  in  his  honor, 

should  be  dedicated  at  this  time. 

*  *     * 

The  Sons  of  Stanford  Red  are  going  to  meet  a  tartar  in 
the  Pittsburg  eleven  in  the  Pasadena  Bowl  on  the  second 
of  January. 

This  man  Welch  who  carries  the  ball  for  Pittsburg  is 
picked  on  a  majority  of  All-American  elevens.  To  gain 
such  wide  recognition  he  must  be  good.  "Pop"  Warner 
saw  the  Pittsburg  Panthers  win  their  final  game  in  the 
East  and  from  what  he  says  Stanford  is  in  for  a  beating. 

Maybe  "Pop"  is  trying  to  establish  under-dog  psy- 
chology, but  maybe  he  isn't.  Anyhow  the  Southerners  are 
going  to  have  a  great  battle  to  watch  around  the  begin- 
ning of  the  new  year. 

*     *     * 

A  Mr.  Andy  Kerr  is  signing  up  plenty  of  football  talent 
to  represent  the  East  for  the  Shriners'  football  game  to 
be  played  here  on  January  2. 

Joesting  of  Minnesota  and  Caldwell  of  Yale  are  only 
two  of  the  names  that  are  causing  our  western  team  and 
coach  "Babe"  Hollingbery  to  pause  and  ponder. 

The  West  will  also  be  well  represented,  with  players 
from  the  University  of  Washington  predominating  in  the 
representation. 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


Christmas  Festivities 

With  these  radiant  pre-Christmas 
days  come  news  of  more  and  more 
social  festivities,  presaging  the  charm 
of  holidays. 

Debutantes,  and  sub-debutantes, 
especially,  are  preparing  any  number 
of  home-events  with  dazzling  Christ- 
mas trees  a  center  of  happy  ameni- 
ties. 

What  pretty  affairs!  What  cosy, 
home-like  events,  with  candles  burn- 
ing and  the  scent  of  Christmas 
wreaths  permeating  every  corner. 

When  it  comes  to  Yuletide,  hearts 
both  young  and  old  are  knitted  to- 
gether with  sacred  ties  and  everyone 
is  playing  "child  again." 

Christmas ! 

There's  not  a  season  in  all  the  span 
of  human  lives  which  makes  us  all 
as  divinely  happy  as  Christmas-tide. 
*     *     * 

Candles  Are  Favorites 

This  year  seems  to  be  a  candle 
Christmas. 

Smart  shops,  big  department 
stores,  men  and  women's  supply  cen- 
ters; in  fact  most  of  the  city's  thor- 
oughfares are  illumined  these  pre- 
Christmas  days  with  candles. 

Is  it  because,  in  our  ultra-modern 
trend,  there  has  been  so  much  display 
of  electricity,  that  we  return  now  to 
primitive  adornments  and  favor  a 
candle? 

Be  that  as  it  may,  the  candle  has 
now  its  day. 

Some  of  our  shops  are  approached 
by  candles  so  tall  that  they  reach 
from  the  sidewalk  to  almost  the  top  of 
the  doorways.  One  of  the  fashionable 
stores,  on  the  corner  of  Geary  and 
Stockton  streets,  has  two  tall  red-red 
candles  in  front  of  the  main  entrance 
with  a  flicker  at  the  top  resembling, 
exactly,  that  of  a  candle. 

Most  of  the  main  stores  are  using 
candles  for  window  and  entrance 
adornments. 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast    Hijrhway.    Half-Way    Between 
San   Francisco  and  Lob  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  soi'th 


By  Antoinette  Arnold 

They  are  very  effective  and  en- 
trancing. 

*  *     * 

Candle  Luncheon 

Mrs.  Newton  Bissenger  entertained 
a  group  of  friends  at  a  luncheon  given 
in  the  grey  room  of  the  Fairmont 
Hotel,  last  Thursday.  Four  oval 
tables  had  orange  satin  coverings,  the 
motif  of  the  decorations  being  Italian 
with  handsome  candelabra  containing 
tall  candles.  Garlands  of  luscious 
fruits  were  wound  gracefully  about 
the  table  ending  in  a  large  Del  Robia 
plate  in  the  center  of  which  choice 
fruits  were  placed.  Place  cards  of  the 
same  motifs  were  used  to  designate 
the  seats  of  guests. 

*  *     * 
Engaged 

The  engagement  of  Miss  Marion 
Eastabrook  of  Berkeley  to  Mr.  Ray- 
mond E.  Peters  of  Oakland  has  been 
announced.  The  happy  secret  was 
made  known  at  a  tea  given  by  Wini- 
fred Estabrook  of  San  Jose,  who  pre- 
sided over  the  betrothal  party  for  the 
bride-to-be  at  the  St.  Francis  Hotel. 

Miss  Estabrook  is  a  graduate  of  the 
University  of  California  and  a  mem- 
ber of  the  Alpha  Delta  Theta  soror- 
ity. Peters  received  his  degree  from 
the  school  of  jurisprudence  of  the  uni- 
versity in  May  and  and  is  now  prac- 
ticing law  in  San  Francisco.  He  is  a 
member  of  Delta  Theta  Phi  frater- 
nity. 

The  date  for  the  wedding,  which 
will  take  place  some  time  during  the 
summer,  has  not  yet  been  set.  The 
guests  were: 

Mesdames  F.  J.  Peters,  Jr.,  K.  N. 
Stacy,  W.  B.  Rice;  Misses  Elizabeth 
Armstrong,  Elizabeth  Baker,  Myrtle 
Doyle,  Roberta  Georgeson,  Evelyn 
Moulin,  Louise  McGovern,  Rosamond 
Parma,  Alice  Perry,  Florence  Perry, 
Irene  Peters,  Natalie  Phelps,  Malvina 
Riecardi,  Louella  Sibbalt,  Martha  Tor- 
son,  Eve  West,  Jean  Wood,  Gertrude 
Wright,  Bertha  Yulich. 

Pretty  Wedding 

The  home  of  Mr.  and  Mrs.  William 
S.  Wallace  on  Trestle  Glen  road  in 
Oakland  was  the  scene  last  Wednes- 
day evening  of  a  beautiful  wedding, 
when  Miss  Helen  Mar  Wallace  became 
the  bride  of  George  Beaumont  Mac- 
Mahon.  The  drawing  room  of  the 
home  was  decorated  with  large  chrys- 


anthemums and  a  profusion  of  flow- 
ers formed  the  altar.  The  service  was 
read  by  Rev.  George  H.  B.  Wright  of 
St.  Stephen's  Church,  San  Francisco. 

Her  Wedding  Day 

Miss  Helen  Carolyn  Lathrop  be- 
came the  bride  of  Lieutenant  Fred- 
erick Funston,  U.  S.  A.,  on  Saturday 
evening,  November  26.  She  is  the 
daughter  of  Mr.  and  Mrs.  Howard 
Beecher  Lathrop  of  San  Jose  and 
Funston  is  the  son  of  Mrs.  Frederick 
Funston  and  the  late  General  Fun- 
ston. The  wedding  was  performed  at 
the  Trinity  Episcopal  Church  before 
a  large  assemblage  of  friends.  Rev. 
Mark  Rifenbark,  pastor  of  the  Trinity 

Church,  read  the  services. 
*     *     * 

Society  Luncheon 

Mrs.  Benj.  F.  Weston  of  Oakland 
entertained  a  group  of  friends  at  a 
luncheon  given  at  the  Fairmont  Hotel, 
Friday.  The  Laurel  Court  was  the 
setting  for  the  elaborately  appointed 
affair.  The  guests  were  seated  at  a 
large  oval  table  with  an  overcloth  of 
gold,  in  the  center  a  gold  opium  bowl 
held  luscious  fruits  and  ftlowers  of 
rich  autumn  shades,  the  combined 
fruits  and  flowers  extending  in  grace- 
ful grouping  to  each  end  of  the  table, 
tall  golden  candlesticks  holding  tapers 
of  harmonizing  color  were  placed 
about  and  added  to  the  attractive 
decorative  scheme.  The  guests  in*i 
eluded: 

Mesdames  Jas.  H.  Pierce,  Chas. 
Kuhn,  Nathaniel  L.  Gardner,  Robti 
Kinkwood,  Tudolph  Thorson,  W.  H.' 
Hart,  — .  Beeson,  R.  I.  Bentley,  Jr., 
Geo.  W.  Percey,  Lester  L.  Moss,  Min- 
nie Bunker,  Lottie  G.  Woods,  A.  S. 
Rowan,  Wm.  Muller,  A.  De  Forest, 
Frederick  L.  Joice,  Warren  Perry. 
Mrs.  Harmon,  Samuel  H.  Weston,  J. 
G.  Kennedy,  Thos.  Bullock,  Leonard 
Stocking. 

(Continued  on  Page  17) 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between    Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    Bl.ETHEN.    Proprietor 


December  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Christmas   Chimes 
Ring  in  Clubland 

Club  women,  these  days,  are  devot- 
ing their  time  and  their  thoughts  to 
Christmas  joys,  and  scarcely  a  club, 
in  all  the  realm  of  women's  activities 
but  has  its  zealous  workers  preparing 
for  Christmas-giving,  Mrs.  John  Syl- 
vester Pinney,  president. 

Cap  and  Bells  Club  has  planned  one 
of  their  typical  events  with  gifts  for 
children  the  main  purpose  of  their 
festivities.  This  Christmas  session 
will  be  held  at  the  Fairmont  Hotel 
where  Cap  and  Bells  members  have 
been  assembling  for  many  years,  and 
where  they  have  permanent  head- 
quarters. 

*  * 

Children's  Christmas 
Party  Will  Be  Given 

Mrs.  Byron  Hoffman,  one  of  the 
prominent  members  of  Cap  and  Bells, 
will  assist  the  president,  Mrs.  Pinney, 
as  chairman  of  the  Christmas  party 
for  the  children  to  be  given  on  Thurs- 
day, December  15,  in  the  Terrace 
room  of  the  Fairmont  Hotel. 

Each  member  of  Cap  and  Bells  wi1> 
entertain  one  mother  and  a  child, 
each  child  bringing  to  the  party  a 
gift,  a  toy  or  something  to  delight  the 
childish  heart.  These  gifts  will  be 
presented  to  less  fortunate  children, 
there  being  about  one  hundred  enter- 
tained by  Cap  and  Bells  at  this  merry 
party. 

There  will  be  a  Christmas  tree,  and 
a  Santa  Claus.  Christmas  carols  will 
be  sung  by  a  choir  directed  by  Mrs. 
Walter  Scott  Gray  and  Mrs.  Richard 
Revalk.  Solos  will  be  sung  by  Miss 
Hildegarde  Ott  and  the  Wyatt  sisters' 
dancing  academy  will  present  a 
Christmas  play. 

Oh,  every  one  is  to  have  a  royal, 

good  time ! 

*  *     * 

California  Club 

The  California  Club  of  which  Mrs. 
Marie  Pernau  Walsh  is  the  president, 
will  have  a  lovely  Christmas  party  for 
children  on  December  20,  held  in  the 
handsome  club  house,  1750  Clay 
street.  Two  playlets  will  be  presented 
and  refreshments  for  the  little  guests. 
with  filled  stockings  of  bright  red 
gauze  and  other  presents  will  bring 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.     Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"llorauMtM"  »<u  the  rlrfaxtc  of  <  «««jio«  wi<* 
all  conveniences  o!  a<%   apartment   house. 

PARK      LANE      APARTMENTS 

UN  Sacramento  Slral 
Diagonally   Acroaa  from   Hotel   Fairmont 


'-39H  *M" 

■  ■ 

HOTEL   MARK    HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:    From    $4   per   day 


joy  into  the  hearts  of  many  tiny  tots. 
The  California  Club  is  always  far- 
reaching  in  its  charities  and  this 
year's  events  will  take  on  a  renewed 
Christmas  glamour  with  a  sparkling 
tree  and  gifts  donated  by  members  of 

the  club. 

*     *     * 

Gifts  of  Food 

The  San  Francisco  Branch,  Inter- 
national Sunshine  Society,  will  meet 
in  the  San  Francisco  Women's  Build- 
ing on  Sutter  street  on  Decem- 
ber 19,  when  their  donations  of  food 
will  be  asserted  and  distributed  to 
those  whom  they  have  selected  for 
beneficiaries. 

This  wonderful  organization  has 
made  it  their  primal  purpose  to  assist 
blind  children  and  throughout  a  span 
of  years  have  consistently  and  unfail- 
ing contributed  to  the  care  of  blind 
children. 

Now,  comes  Christmas  and  the  no- 
ble-hearted women  are  so  busy  pre- 
paring their  gift-packages  that  all 
else  has  been  forgotten  in  their  so- 
licitation for  their  proteges.  It  is  go- 
ing to  be  a  magnificent  Christmas  for 
the  Sunshine  Society!  Because,  for- 
sooth, they  are  making  others  so 
happy  and  that's  their  Christmas ! 


Carols  Featured 

Mrs.  Ramon  Wilson,  well  known 
lecturer  and  writer,  will  address  the 
California  Spring  Blossom  Associa- 
tion on  December  12,  at  the  Palace 
Hotel,  telling  in  her  own  brilliant  and 
impressive  way.  "The  Spirit  of  Christ- 
mas." 

Christmas  carols  will  be  a  feature 
of  this  delightful  program  with  noted 
soloists  and  a  boy  choir  singing  the 
sacred  hymns.  Miss  Adela  Carrillo 
Gantner,  daughter  of  Mrs.  John  Gant- 
ner.  will  be  the  soloist. 

The  lovely  Christmas  program  will 
be  symbolical  of  the  season  and  im- 


pressive in  its    musical   and   literary 
presentations. 

*     *     * 

Laurel  Hall 

Mrs.  Frank  Panter,  president  of 
Laurel  Hall  Club,  has  arranged  the 
most  elaborate  and  impressive  Christ- 
mas program,  no  doubt,  for  the  club's 
Christmas  meeting. 

It  will  be  a  Christmas  festival,  to 
be  held  on  December  21,  in  the  gold 
ball  room  of  the  Fairmont  Hotel 
where  the  Laurel  Hall  Club  holds  all 
of  its  sessions  and  where  they  have 
established  permanent  headquarters. 

*  *     * 

Mrs.  Edward  Turkington  will  tell 
the  story  of  the  Christmas  tree  relat- 
ing the  sacred  and  legendary  tales  of 
the  observances.  There  will  be  many 
things  on  the  tree  beside  sparkling 
tinsel  for  gifts  are  to  be  distributed 
and  Laurel  Hall  Club  always  gives 
liberally  to  their  favorite  charities. 
Hostesses  for  the  day  will  include 
Mesdames  W.  D.  Stendebach,  William 
Schywter,  C.  H.  Frost,  L.  V.  Hentrich, 
Emilie  Martini,  Miss  Lilly  Hesser. 
Christmas  carols  will  be  sung  at  this 
Laurel  Hall  Christmas  festival,  as 
they  are  at  so  many  of  this  year's  club 

festivities. 

*  *     * 

Allied  Arts 

The  Junior  Auxilary  of  the  Allied 
Arts  will  present  a  Christmas  pro- 
gram, December  17,  in  the  Woman's 
Building,  consisting  of  children  as 
performers,  including  Leila  Elizabeth 
Courvoiser,  Pershing  Peterson,  Jewel 
Gelman,  Shirley  Armstrong,  Florence 
Carey,  Robert  Turner,  Stewart  Brady, 
Georgia  Reid,  Marjorie  Thompson  Pa- 
tricia Craig,  Barbara  Thomas,  Ernest 

Russell,  Paul  Zens,  Wade  Thomas  Jr. 

*  *     * 

San  Francisco  Center 

William  H.  Nanry,  director  of  the 
San  Francisco  Bureau  of  Government 
Research,  will  address  the  San  Fran- 
cisco Center,  December  15,  at  10 :30 
o'clock  a.  m.,  at  the  St.  Francis  Hotel 
on  the  topic,  "Are  You  Satisfied?" 

(Continued  on  Page  17) 


<?  you  pay  no  more  £ 

fiESTFIOWHg 


"TheAfctee  c/a  THousaad  Gardens' 
224-226  Grant  Ave-  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


Pleasures  Ww 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  Torn  Moore, 


Theater  Pleasures 

San  Francisco  theaters,  on  both  the 
stage  and  screen,  offer  lots  of  cheery 
entertainment,  these  days. 

Holidays  always  bring  new  pro- 
grams to  enchant  pleasure-seekers 
and,  this  year,  we  are  to  be  afforded 
any  number  of  high  entertainments. 

So,  let's  go  to  the  theater  and  make 
their  pleasures  just  one  of  our  Christ- 
mas gifts. 

Try  it !   You'll  be  surprised ! 

*     *     * 
Curran 

"Blossom  Time"  is  now  the  big 
attraction  at  the  Curran  theater,  its 
farewell  engagement  having  opened 
at  the  Curran  last  Sunday  night,  De- 
cember 4.  On  the  occasion  of  previous 
presentations  here,  "Blossom  Time" 
was  unanimously  acclaimed  most  re- 
freshing. 

With  its  romantic  history  of  the 
life  and  love  of  the  great  composer  as 
a  foundation,  it  possesses  the  basic 
element  upon  which  a  play  of  this 
character  may  be  written,  and  with 
that  story  embellished  and  made  fas- 
cinating by  the  enthralling  music  of 
the  great  composer  himself,  a  com- 
bination had  been  achieved  that  has 
proven  irresistible. 

Nothing  more  appealing  in  the  way 
of  romance  has  ever  been  incorporated 
in  an  operetta  than  the  love  of  the 
modest  Schubert  for  the  sprightly 
Mitzi,  the  misunderstanding  that 
leads  to  the  tragedy  in  the  life  of  the 
composer  through  the  winning  of 
Mitzi  by  Shober,  and  his  subsequent 
calm  acceptance  of  that  which  Fate 
has  ordained  for  him. 

Musically,  the  piece  is  rich  in  melo- 
dies of  the  kind  that  appeal  and 
linger,  and  this  is  easily  understood 
when  one  considers  that  practically 
all  the  numbers  bear  the  genius  of 
the  great  composer  himself.  With  its 
quaint  settings  of  the  picturesque 
Vienna  of  a  century  ago,  and  a  pre- 
senting company  that  made  the  fame 
of  "Blossom  Time"  on  Broadway,  this 
now  world-famous  operetta  embraces 
the  elements  that  make  for  a  perfect 
entertainment. 

The  cast  presenting  "Blossom  Time" 
here,  comprised  the  following:    John 


By  Josephine  Young 

Charles  Gilbert,  Robert  Lee  Allen, 
Patrick  James  Kelly,  Thomas  T. 
Tracey,  George  Huntington,  Henry 
Rabke,  Oral  Shiffler,  Otis  Sheridan. 
Gordon  Davis,  Clyde  Jackson,  the 
Misses  Genevieve  Naegle,  Vera  Ama- 
zar,  Yolande  Presbury,  Pearl  Kincaid, 
Erba  Robeson,  Sylvia  Snyder,  Flo 
Keezel  and  Louise  Rothaker,  the 
premiere  danseuse. 

*     *     * 
Lurie 

"Hit  the  Deck"  is  drawing  packed 
houses  at  the  Lurie  theater  where  the 
nautical  musical  comedy  thrills  and 
amuses  with  its  lively  story  and 
sprightly  singing. 

"Hallelujah,"  the  outstanding  song 
of  the  comedy  is  well  worth  the  ad- 
mission price,  and  you'll  not  soon  for- 
get the  ringing  tones  of  this  fervent 
chorus. 

There  is  a  lot  of  other  songs  filled 
with  pep  and  melody  and  the  singers 
keep  up  the  merriment  from  start  to 
finish. 

Costumes  are  beautiful,  especially 
the  Oriental  numbers  where  costly 
garments  of  radiant  colorings  and 
brilliancy  make  a  picture  of  entranc- 
ing loveliness. 

If  you  haven't  yet  seen  and  heard 
"Hit  the  Deck,"  there  are  a  few  more 
performances,  although  the  engage- 
ment here  is  limited. 


President 

The  popular  Henry  Duffy  theater 
on  McAllister  street  is  making  a 
change  in  its  program  Sunday  mati- 
nee, when  the  "Gossipy  Sex,"  another 
lively  comedy,  will  follow  the  run  of 
"Why  Men  Leave  Home." 

Leneta  Lane  will  lie  leading  lady  in 
the  new  play  with  Daigneau  and  Lee 
in  the  principal  supporting  roles. 
Other  players  appearing  include:  Gen- 
evieve Blinn.  Harry  Leland,  Thomas 
Richards,  Elsie  Dempsey  and  Alan 
Ryan  as  the  newcomers  added  to  the 
Duffy  company  at  this  theater. 

Thomas  Chatterton,  Dorothy  Le 
Mar,  J.  Raymond  Northcut  and  Rob- 
ert Adams  and  Zeda  Harrison  are 
favorites  of  the  President  who  remain 
in  the  cast.  "The  Gossipy  Sex"  is  a 
John  Golden  play. 


Amusements 

NEXT  WEEK 

ON   THE   STAGE 
Alcazar.  O'Farrell  nr.  Powell 

"The    Mystery    Ship."    Henry    Duffy    players. 

Columbia,  Eddy  nr.  Powell 

"Kinc  of  Kinus,"  photoplay  masterpiece,  last 
times.  Sat.  night.  "The  Becjrars*  Opera,,r 
starting    Mon.,    Dec.    12. 

Curran,  Geary  nr.  Mason 

"Blossom  Time."  Franz  Schubert  story  pre- 
sented   by    the   Shuhcrts. 

Lurie.  Geary  nr.  Mason 

"Hit    the    Deck."     Musical    comedy. 

President.  McAllister  nr.  Market 

"The  Gossipy  Sex."  Henry  Duffy  players,  com- 
mencing   Sunday    Matinee. 

Wigwam,  Mission  nr.  22nd 

Dudley  Ayres  and  Poreta  Porter  in  comedy 
play.      New    Wirwam    policy. 

Community   Playhouse, 
Sutter  and  Mason 

"Youne  Woodley,"  Douttlas  Fairbanks.  Jr.. 
Reginald  Travcrs.    Sat.   Matinee  and   Sat.    Eve. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Odali  Careno,  dramatic  soprano :  Tot<>  circus 
clown:  "The  Wreck  of  the  Hesperus"  on  the 
screen. 

Orpheum,   O'Farrell   nr.   Powell 

Yacht  Cluh  Boys,  phonograph  singers.  Mollis 
Devany,  ficorge  McKay.  "Pagana."  Leon  (no- 
way and  Sextette, 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  St.  at  4th 

"Sorrel  and  Son."  H.  B.  Warner  and  All-star 
cast. 

Casino,  Ellis  at  Mason 

"A  Kiss  In  A  Taxi."  Sat.  Behe  Daniels:  "It." 
Clara  Bow,  Sun..  Mon.  "Subway  Sadie," 
Dorothy  Mackaill,  Tues..  Wed.  "A  Million 
Bid."  Dolores  Costello.  Thurs..  Kri.  "The 
Strong  Man."  with  Harry  Langdon  on  the 
1 1  mi  1 1  It-    bill.      New   policy. 

Cameo,  Market  opp.  Fifth  street 

Change  of  pictures,  popular  films,  excellent 
screen. 

Embassy,  Market   St.,   near  Seventh: 
(Formerly  Rivoli) 

Vitaphonc — -Mary  Lewis,  soprano;  Leo  (arillo. 
Italian  dialect.  "The  Bush  Leaguer"  on  the 
screen.     Clyde  Cook. 

Imperial,  Market  St.  op.  Jones 

"Finger  Prints."  Mystery  -  comedy,  starring 
Louise  Fazenda  and  John  T.  Murray.  Vinton 
La    Ferrera    and    Imperial    Band. 

Granada,  Market  at  Jones 

Lon    Chaney    in    "London    After    Midnight." 

St.  Francis.  Market  bet.  5th-6lh. 

"Lovelorn."  Beatrice  Fairfax  story.  Moll?  I 
O'Day   and   Sally   O'Neill. 

Warfielrf,  Market  at  Taylor 

Billic  Dove  in  "The  Love  Mart."  Al  Lyon* 
and  his  super-soloists.  Rcvusical  Comedy  ideas 
— Sunkint  beauties. 

RESIDENCE  DISTRICT 

Alhambra,  Polk  St.,  nr.  Green 

Rudolph  Music  Maulers.  Picture  accompani- 
ments. 


December  10, 1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Embassy 

Vitaphone  features  at  the  Embassy 
theater  on  Market  street  near  Sev- 
enth, this  week,  include  Mary  Lewis, 
soprano  of  the  Metropolitan  theater; 
Leo  Carillo,  in  an  Italian  dialect  mono- 
logue ;  Waring's  Pennsylvanias  play- 
ing a  number  of  melodies,  including 
"A  Night  at  Coffee  Dan's." 

The  picture  at  the  Vitaphone  where 
patrons  both  see  and  hear  what  is 
presented  to  them  on  a  vitaphone  pro- 
gram, will  this  week  have  for  screen- 
ing "The  Bush  Leaguer"  with  Clyde 
Cook  and  Leila  Hyams  in  the  princi- 
pal roles. 

*  *  * 

Columbia 

"The  Beggar's  Opera"  will  be  given 
at  the  Columbia  theater  commencing 
with  Monday  night,  December  12, 
with  Marjorie  Chard,  Celia  Tun-ill, 
Phyllis  Hiller,  Lena  Maitland,  Alfred 
Heather,  Norman  Williams,  George 
Baker  and  Sylvia  Neils  in  the  com- 
pany. 

This  opera  is  scheduled  for  a  two 

weeks'  run  at  the  Columbia. 
*     *     * 

Orpheum 

There  will  be  an  entirely  new  bill 
of  music,  melody  and  comedy  at  the 
Orpheum  which  will  be  headed  by  The 
Yacht  Club  Boys,  who  are  coming  di- 
rect to  San  Francisco  from  New  York 
to  fulfill  a  Coast  engagement.  These 
boys  have  gained  quite  a  reputation 
for  themselves  through  their  phono- 
graph recordings. 

"A  Night  at  the  Club"  is  the  title 
of  a  singing  aggregation  headed  by 
Hollis  Devany  (for  three  seasons  with 
Blossom  Time  when  he  enacted  the 
role  of  Franz  Schubert),  and  Frank  J. 
Tyler.  There  will  be  a  male  chorus 
of  twelve  in  this  production. 

Other  features  will  include  George 
McKay  and  Ottie  Ardine,  vaudeville 
favorites,  in  a  comedy  vehicle  called 
•  T.ack  From  Abroad":  A  Chameleon 
Caprice,  with  Mollie  Todd  and  a  large 
company  including  Tommy  Rush. 
Leon  Conway  and  The  Chameleon 
Sextette;  Boyle  and  Delia  in  "How's 
That";  George  and  Jack  Dormonde  in 
"Scientific  Nonsense";  "Pagana,"  the 
Rirl  with  the  piquant  personality. 

*      *      * 

Golden  Gate 

Toto,  the  clown  of  circus  and  pic- 
ture fame,  comes  to  the  Golden  Gate 
next  week  as  one  of  three  headline 
attractions.  Characterizations,  tum- 
bling, sleight-o-hand.  slapstick-com- 
edy,— the  tricks  for  clowning  are  used 
by  Toto  and  his  company  in  his  "Ke- 
vin.' a  I. a  Minute." 

Odali  Careno,  dramatic  soprano, 
who  recently  completed  a  most  suc- 
cessful season  of  operatic  and  concert 


work  in  South  America  and  Mexico, 
is  making  her  American  debut  as  a 
vaudeville  headliner.  Her  program 
has  been  arranged  so  as  to  include 
classics  in  Italian,  French,  Spanish 
and  English. 

Harry  J.  Conly  returns  this  season 
with  a  three-scene  sketch,  written  by 
Willard  Mack. 

Pat  Henning,  supported  by  his 
father  and  mother,  does  a  little  bit 
of  everything  in  the  Henning  offering 
"Versatility."  The  Pasquali  brothers 
present  a  spectacular  routine  of  hand 
balancing,  somersaulting  and  other 
forms  of  tumbling. 

The  screen  adaption  of  Longfellow's 
famous  ballad,  "The  Wreck  of  the 
Hesperus,"  is  to  be  the  photoplay. 
Elmer  Cliffton,  who  produced  "Down 
to  the  Sea  in  Ships,"  directed  the  pic- 
ture, and  Berginia  Bradford,  Sam 
DeGrasse,  Alan  Hale  and  Frank  Ma- 
rion are  in  the  principal  parts. 


Veterans  Ball  New  Year's  Eve 

"A  Night  in  Bordeaux"  is  the  title 
of  the  show  to  be  presented  by  Gal- 
braith  Post,  No.  818,  Veterans  of 
Foreign  Wars,  at  Scottish  Rite  Hall, 
New  Year's  Eve,  Saturday,  December 
31,  by  Captain  Callen  Tjader,  actor 
and  veteran  of  the  Mexican  punitive 
expedition  and  World  War.  The  show 
will  be  interspersed  with  dancing  and 
in  the  banquet  hall  of  the  spacious 
building  a  cabaret  will  be  in  operation, 
an  old-time  cabaret,  lacking,  however, 
in  the  rare  vintages  and  cocktails  of 
yore. 

Festivities  will  start  at  8  p.  m.  The 
twenty-five  piece  band,  led  by  Band- 
master George  Crawford,  of  Nelson 
A.  Miles  Camp,  No.  10,  Spanish  War 
Veterans,  will  serenade  1928  and  lead 
the  grand  march. 

The  Players'  Club  of  San  Mateo  will 
present  a  twelve-minute  sketch  espe- 
cially adapted  for  the  evening  en- 
titled "Makin'  the  Movies,"  and  its 
author,  Callen  Tjader,  has  promised 
the  vets,  their  wives,  friends  and  rela- 
tives  a  laugh  every  minute. 

Mrs.  Prentiss  Cobb  Hale,  an  honor- 
ary member  of  the  Veterans  of  For- 
eign Wars,  heads  a  committee  of 
patronesses,  who  are  boosting  the 
affair. 

Colonel  Robert  Loghry,  commander 
of  the  department  of  California  and 
Nevada,  V.  F.  W.,  and  his  staff  will 
lie  the  guests  of  honor. 

An  exhibition  of  the  latest  Broad- 
way dance  craze,  the  "kinkajou."  is 

to  be  one  of  the  features  of  the  affair. 
*     *     * 

Warfield 

Billie  Dove  starring  in  "The  Love 
Mart"   will   be  at   the   Warfield  this 
(Continued  on  Page  18) 


Clean  gas  burners 

mean  clean  cooking 

utensils 

It's  so  easy  to  clean  burners 

Cooking  utensils  stay  clean  when  the 
burners  of  your  gas  range  are  clean. 

But  when  food  boils  over  onto  the 
burners  or  when  dust  is  drawn  in 
through  the  air-mixers  it  carbonizes 
and  closes  the  holes  or  "ports"  of  the 
burners.  The  result  is  a  yellow  flame 
or  yellow  tips  on  the  blue  flames.  This 
is  improper  combustion. 

To  clean  burners,  merely  lift  them 
out  and  boil  them  in  a  solution  of  lye 
water  or  caustic  soda. 

You'll  find  it  easy  to  keep  your  gas 
range  clean.  It  will  operate  perfectly. 
It  will  last  longer.  You'll  enjoy  the 
speed,  cleanliness  and  convenience  of 
cooking  with  gas. 


P*G*55d 


"FACIFIC  6EBVICX* 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  -  Managed 

by  Californictns 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

l.SOO.OOt   cops    were   aerred    at    the 

Panama-Parifi'    International    ExpaaitM 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


THE  SAN  FRANCISCO  BANK 

SM/INGS  COMMERCIAL 

INCORPORATED  FEBRUARY   10TH.   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,  1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees*   Pension     Fund    over    $575,000.00, 

standing    on    Books    ar  1 .00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Height  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4*1)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability.    Plate    Glass.     Accident    and    Health, 
Fidelity   and   Surety.    Burglary,    Automobile   Insurance 


Blanch   Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

(general  oAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 

201   Sansome  Street 
San  Francisco 


Insurance  Exchange  Building 
Los  Angeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid   Up   Capital   $20,000,000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought :  FOREIGN  and  DOMESTIC  CREDITS 
Issued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.;  SEATTLE, 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480 
""Iter  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General  Insurance  and 
Surety  Bonds 


Finance 


The  California  Real  Estate  Association  plans  to  or- 
ganize an  insurance  relations  committee  for  development 
of  co-operation  and  harmony  with  the  California  Associa- 
tion of  Insurance  Agents. 


There  is  a  movement  on  foot  to  rule  private  pleasure 
cars  off  the  streets  of  Boston  between  the  hours  of  10 
a.  m.  and  3  p.  m.,  on  the  ground  that  the  room  is  needed 
for  business  vehicular  traffic  and  for  pedestrians. 


William  Henderson  and  G.  Kirkham  Smith  have  opened 
their  own  insurance  office  in  San  Francisco  to  handle 
marine  insurance.  These  are  most  experienced  and  relia- 
ble marine  insurance  people  and  their  appearance  in  this 
capacity  is  quite  a  notable  event  in  insurance  circles. 


The  question  of  compulsory  automobile  insurance  will 
be  up  again  in  the  Oregon  Legislature.  This  is  a  most 
important  matter  and  should  be  thoroughly  thrashed  out. 
"Compulsory"  anything  goes  against  the  grain,  but  there 
are  circumstances  in  which  it  seems  to  be  the  only  possi- 
ble solution. 


There  is  a  movement  on  foot  to  extend  the  Quota  Law 
to  all  immigrants  except  those  who  are  ineligible  to  citi- 
zenship. This  seems  to  be  a  reasonable  and  human  idea. 
At  present  there  is  much  suffering  due  to  compulsory 
separation  of  families,  wrhich  is  not  in  accord  with  the 
demands  of  a  decent  humanity. 


The  question  of  jurisdiction  in  matters  of  personal  in- 
juries has  been  decided  in  New  York  to  mean  the  mere 
fact  of  the  defendant  having  a  branch  office  will  not  give 
jurisdiction.  Suit  must  be  brought  where  the  defendant 
resides  or  where  he  has  his  principal  place  of  business. 
This  decision  is  of  importance  to  steamship  companies 
who  have  been  obliged  to  defend  suits  in  places  where 
they  have  a  branch  office,  but  their  principal  office  is 
elsewhere. 


If  the  present  auto  death  rate  holds  out  to  the  end  of 
the  year,  1800  Californians  will  have  died  from  auto 
accidents  in  1927.  The  Travellers  bases  its  computation 
on  a  ratio  of  one  fatality  to  every  thousand  automobiles. 
In  addition  to  the  number  killed,  180,000  have  been  in- 
jured. This  seems  almost  incredible  but  the  statistics 
sustain  it.  Only  three  states  in  the  Union,  Illinois,  New 
York  and  Pennsylvania,  exceed  California  in  the  number 
of  auto  deaths. 


Last  year  84  per  cent  of  grade  crossing  accidents  in- 
volved automobiles.  There  are  two  kinds  of  auto  drivers 
who  are  responsible  for  these  accidents, — those  who  think 
that  they  can  beat  the  train  to  it  and  those  who  do  not 
trouble  to  look  if  a  train  is  coming.  The  only  thing  neces- 
sary to  put  a  stop  to  this  holocaust  is  the  exercise  of 
common  sense;  but  there  is  nothing  which  the  ordinary 
human  being  hates  so  much. 


Insurance  companies  were  saved  over  $60,000  through 
the  work  of  the  Pacific  Coast  department  of  the  Under- 
writers Salvage  Company  through  the  reconditioning  of 
grain  in  a  warehouse  at  Knights  Landing  which  had 
caught  fire.  While  the  salvaged  grain  was  on  the  way 
down  the  Sacramento  River  a  barge  struck  a  sand  bank 
and  capsized.  The  cargo  was  insured  and  the  marine 
insurance  company  paid  the  fire  insurers  $13,500. 


December  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Local  News  of  the  Week  at  A  Glance 


For  Those  Away  From  Home 


Plans  have  been  ordered  for  the  construction  of  an 
underpass  beneath  the  Skyline  boulevard  at  Fleishhacker 
playground,  by  the  Board  of  Supervisors,  meeting  last 
Monday. 


Representative  Florence  Kahn  was  promised  definite 
help  from  the  War  Department  and  the  Military  Affairs 
Committee,  last  Monday,  for  rebuilding  the  roads  within 
the  Presidio  and  for  enlarging  and  beautifying  the  Na- 
tional Cemetery  in  the  reservation. 


Max  Dolin,  whose  son  Gerald,  fourteen  years  old,  has 
been  missing  for  the  past  week,  made  a  trip  to  Reno  last 
Monday,  to  aid  the  police  of  that  city  in  searching  for 
the  boy.  A  lad  fitting  the  description  of  Gerald  was  seen 
to  leave  a  freight  train,  the  first  of  the  week,  at  the 
Nevadan  city. 


An  estate  which  includes  a  fully-equipped  circus,  was 
the  legacy  left  to  Howard  L.  Jenkins,  a  meat  cutter  of 
this  city.  Jenkins  intends  to  turn  the  circus  over  to  his 
mother  in  Los  Angeles,  stating  that  she  knows  more 
about  a  circus  than  he  does.  The  estate  was  left  him  by 
his  stepfather,  Percy  Beckwith. 


The  Geary  Street  Merchants'  Association  will  hold  a 
theater  party  at  the  Alexandria,  Saturday  night,  Decem- 
ber 18th,  to  celebrate  the  new  lighting  system  which  has 
been  installed  in  Geary  street.  Mayor  Rolph  has  promised 
to  be  present.  Henry  Duffy,  who  operates  the  Alcazar  and 
President  theaters,  will  be  master  of  ceremonies. 


Pacific  Coast  farmers  could  save  87,500,000  a  year  if 
they  shipped  grain  in  bulk  instead  of  in  sacks,  so  states 
E.  N.  Bates,  of  the  Bureau  of  Agricultural  Economics, 
To  induce  the  grain  growers  of  California  to  handle  their 
harvests  in  bulk,  and  for  the  purpose  of  making  further 
investigation,  Bates  has  been  sent  to  San  Francisco  by 
the  United  States  Department  of  Agriculture. 


The  five  preserves  of  California's  State  Park  system 
have  a  combined  acreage  of  13.578  acres  of  redwood, 
Douglas  fir,  western  yellow  pine  and  tan  oak  timber.  The 
California  Redwood  Park,  in  Santa  Cruz  county.  Mount 
Diablo  Park  in  the  bay  section,  Bidwell  State  Park  near 
Chico,  Burney  Falls  Park  in  Shasta  county,  and  a  red- 
wood preserve  in  Humboldt,  Mendocino  and  Del  Norte 
counties,  comprise  this  system. 


Miss  Isa  Kremer.  noted  Russian  singer,  came  upon  a 
rare  old  ring  while  shopping  in  San  Francisco's  China- 
town, last  Monday,  which  had  been  stolen  from  her  hotel 
room  in  Moscow,  ten  years  ago.  The  jeweler  in  whose 
shop  Miss  Kremer  discovered  her  lost  ring,  bought  it 
from  an  antique  dealer  in  Riga  last  July.  The  ring  in 
question  just  matches  her  watch:  both  pieces  being  of 
fine  gold,  backed  with  rare  deep  blue  lapis  lazuli,  which 
had  a  period  running  from  1780  to  18-40.  Mounted  on 
the  blue  background  is  a  brilliant  ciboire.  or  sacred  cup. 
lit  with  diamonds.  Miss  Kremer  is  delighted  at  the  re- 
covery of  her  stolen  jewel. 


"The  experience  of  the  city  in  the  Hetch  Hetchy  grant 
has  been  taken  as  a  guide  on  what  to  avoid,"  said  City 
Attorney  O'Toole,  regarding  the  final  draft  of  the  trans- 
bay  bridge  bill,  which  was  sanctioned  by  the  Board  of 
Supervisors  last  Monday,  and  which  will  be  taken  to 
Washington  by  Supervisor  James  B.  McSheehy. 


Major-General  Jadwin,  chief  of  army  engineers,  recom- 
mended that  nearly  §4,000,000  be  expended  by  the  Gov- 
ernment for  Pacific  Coast  rivers  and  harbors  improve- 
ments in  the  fiscal  year  beginning  next  July  1st.  The 
figure  does  not  include  the  contribution  which  local  inter- 
ests are  expected  to  make  on  a  number  of  new  projects, 
but  represents  the  governmental  share  only. 


Harry  Ashland  Greene,  aged  seventy,  and  Miss  Isabel 
Foster  Higgins,  sixty  years  old,  both  of  Monterey,  ob- 
tained a  license  to  wed  yesterday.  Mr.  Greene  is  a  brother 
of  Clay  M.  Greene,  local  playwright  and  Bohemian  Club 
member,  and  Miss  Higgins  has  worked  in  the  capacity  of 
housekeeper  for  the  last  thirty  years  in  Mr.  Greene's 
household. 


A  little  girl  from  South  San  Francisco,  in  the  person  of 
Emillia  Da  Prato,  left  Monday  night  on  the  San  Francisco 
Overland  for  New  York,  to  take  part  in  the  contest  for 
national  singing  honors.  Representing  the  Far  West  in 
the  national  radio  audition  of  the  Atwater  Kent  Founda- 
tion, she  will  be  received  by  President  and  Mrs.  Coolidge 
when  she  and  the  other  nine  vocalists  arrive  in  Wash- 
ington. 


William  W.  Crocker,  president  of  Californians,  Inc., 
says :  "San  Francisco  has  achieved  100  per  cent  accelera- 
tion in  rate  of  growth  during  the  Californians  Inc. 
period." 

That  is  the  best  sort  of  inducement  and  outweighs  all 
the  arts  of  the  go-getter  agent.  Let  Northern  California 
business  take  the  trouble  to  understand  the  enormous 
value  of  Californians,  Inc.,  to  this  part  of  the  state  and 
the  money  will  be  very  quickly  forthcoming. 


Last  February  an  army  scow  lost  its  cargo  overboard, 
which  consisted  of  about  500  shells  weighing  200  and  150 
pounds  each  and  some  700  boxes  of  ammunition,  in  Suisun 
Channel,  between  Army  Point  and  Bullshead  Point.  It 
had  been  loaded  at  Benicia  and  was  to  be  shipped  to  this 
city.  This  is  considered  an  "act  of  God,"  and  the  army 
is  not  required  to  remove  the  shells  and  ammunition  from 
the  bay,  even  though  they  foul  fishermen's  nets  and 
cause  much  anguish  and  loss  to  the  fisher  folks.  Such 
was  the  decision  handed  in  by  Major  J.  H.  Mellom  of  the 
headquarters  staff  of  the  9th  Corps  Area,  at  Fort  Mason. 


Consolidation  of  the  Humboldt  Bank  with  the  Crocker 
First  National  Bank  of  San  Francisco  into  a  new  - 
000.000  institution  is  being  worked  out  by  representatives 
of  the  two  establishments.  Should  the  merger  finally  be 
approved  by  the  two  boards  of  directors,  it  will  have  to 
be  submitted  to  the  stockholders  of  each  bank  for  ratifi- 
cation. This  may  be  done  at  the  annual  meetings,  which 
are  scheduled  to  be  held  in  the  early  part  of  January. 
Consolidated,  these  banks  would  rank  as  the  third  biggest 
institution  in  this  city. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


Lieutenant    Blaine   Stubblefietd 


"Did  Giles 
find  the 
Death  Spot?" 

is  the  title 
of  a  short  es- 
say in  West- 
ern Flying 
for  December 
by  Richard  J. 
Probert.  Mr. 
P  r  o  b  e  r  t 
points  out 
the  disap- 
pearance 10  f 
Erwin,  Miss 
D  o  r  a  n  and 
her  crew,  and 
refers  to  a  statement  made  by  Major 
Livingston  Irving  about  the  "death 
spot"  to  confirm  Captain  Giles'  report 
of  conditions  he  found  off-shore  about 
500  miles.  Many  conflicting  state- 
ments and  guesses  as  to  treacherous 
air  conditions  over  the  near  Pacific 
have  been  made.  Few,  if  any,  of  them 
are  based  on  authority — in  fact,  there 
seems  to  be  no  authority.  The  reports 
of  weather  bureaus  and  sea-faring 
men  have  proved  of  little  value  to 
travelers  aloft.  "Certainly,"  Mr.  Pro- 
bert concludes,  "  the  available  evi- 
dence does  not  justify  the  storm  of 
aspersion  which  has  been  cast  upon 
the  head  of  a  foreign  visitor  whose 
reputation  for  personal  courage,  and 
flying  skill  rests  upon  a  record  far 
more  substantial  than  the  unsound  de- 
ductions of  ill-informed  and  sensa- 
tion-seeking individuals."  ...  It  may 
be  that  the  spirit  of  a  courageous  man 
was  broken  by  unjust  criticism. 


Every  time  a  new  aviation  maga- 
zine reaches  the  office  it  carries  the 
announcement  of  some  new  trick  in 
aviation — usually  a  new  plane  on  the 
market.  We  understand  there  are 
about  a  hundred  aircraft  factories  of 
varying  molds  and  capacities  now  in 
America.  Off-hand  we  could  name 
about  thirty  different  makes  of  large 
and  small  planes — there  are  many 
more.  Most  of  them,  of  the  smaller 
type,  look  and  act  much  alike.  There 
are  three  or  four  makes  of  small 
monoplanes,  but  more  biplanes.  A 
monoplane  for  personal  use,  recently 
advertised,  has  eighty  horsepower 
and  sells  for  S1985.  But  even  the 
small  ones,  well  made  and  equipped 
with  the  best  air-cooled  motors,  cost 
up  to  S5,000  and  more.  The  day  has 
not  yet  come  when  the  best  private 
plane  may  be  purchased  for  the  same 
price  as  the  best  private  automobile. 
But  that  it  soon  will  come  is  certain. 


Air  Lines 

By  Lieut.  Blaine  Stubblefield 

Leadership  among  American  air- 
craft manufacturers  now  seems  to 
rest  between  the  Boeing  Airplane 
Company  of  Seattle,  and  Curtiss. 
Wright,  Curtiss,  and  Pratt  and  Whit- 
ney are  leading  in  the  field  of  airplane 
engines. 


It  is  interesting  to  speculate  upon 
possible  radical  changes  in  airplane 
design.  Many  fantastic  and  some  dia- 
bolical contraptions  are  born  of  in- 
ventive brains  every  year,  but  they 
never  survive.  If  some  of  them  would 
work,  they  would  certainly  make  a 
stir  in  the  air,  so  to  speak.  Those  of 
us  who  can  remember  the  first  auto- 
mobiles— or  rather  the  first  ones  that 
successfully  negotiated  the  wagon 
trails  of  the  land — will  note  that  they 
still  carry  their  engines  over  the  front 
axle,  have  a  clutch,  a  transmission,  a 
differential — all  recognizable  as  de- 
scendants of  the  gay  nineties.  True, 
our  slick  limousines  no  longer  look 
like  woodsheds  in  the  fog,  but  they 
are  merely  aristocrats  with  working 
folks  for  ancestors.  It  may  be  that 
airplanes  will  look  much  as  they  do 
now — twenty  years  hence — with  a 
twenty  years*  crop  of  refinements. 


The  insurance  companies  have  de- 
cided that  commercial  aviation  is  safe. 
On  a  volume  of  business  two  years 
old,  the  fifty  leading  life  insurance 
companies  in  the  United  States  and 
Canada  are  covering  travel  by  air,  if 
their  policy  holders  want  to  so  travel, 
to  the  extent  of  $73,276,680,279  with- 
out any  restriction,  and,  in  addition, 
it  is  pointed  out  that  the  accident 
companies  during  the  past  six  months 
have  liberalized  their  policy  contracts 
to  cover  any  loss  caused  by  any 
hazard  of  eviction  while  the  insured 
is  riding  as  a  passenger  in  a  licensed 
airplane  operated  by  a  licensed  pilot 
upon  a  regular  passenger  route  be- 
tween definitely  established  airports. 
"With  regard  to  the  insuring  of 
pilots,"  says  a  writer  with  Connecti- 
cut General  Life,  "it  is  apparent  that 
those  who  fly  for  commercial  compan- 
ies over  regularly  prescribed  routes 
and  carrying  passengers,  freight,  and 
mail,  are  the  safest  type. 


In  Tallulah,  Louisiana,  there  is  an 
aviation  company  in  a  very  strange 
business.  "How  Duff  Daland  airplanes 
can  protect  your  crops,"  they  say  in 
their  advertising.  They  send  their 
pilots    out    with    airplanes    equipped 


with  a  kind  of  spray  machine,  and  fly 
low  over  cotton  fields,  dealing  asphyx- 
iation and  death  to  the  boll  weevil. 


The  Air  Mail  Information  bureaus 
are  doing  a  big  business  just  now 
answering  questions  about  how  to  air 
mail  gift  packages.  Here  is  the  pro- 
cess in  brief:  wrap  the  package 
solidly ;  weigh  it  on  a  scale  graduated 
in  ounces ;  put  on  ten  cents  postage 
for  each  half  ounce — air  mail  stamps 
or  any  other  stamps — it  makes  no 
difference ;  mark  the  package  in  clear, 
large  letters,  near  the  address  "air 
mail."  Air  mail  may  be  registered  or 
insured  like  ordinary  mail.  All  air 
mail,  both  letters  and  packages  go  as 
first  class  mail ;  there  is  as  yet  no  air 
parcel  post  service.  The  suggestion 
that  the  sender  weigh  his  own  pack- 
age is  merely  to  avoid  standing  in  line 
at  the  postoffice.  Of  course  air  mail 
packages  will  be  weighed  at  the  post- 
office  in  the  usual  way. 


At  Mark  Hopkins 

Despite  the  many  preoccupations  of 
the  season,  society  has  found  time  to 
attend  and  approve  the  series  of  pro- 
grams presented  by  Miss  Kathleen 
Byam,  dramatic  reader,  in  Peacock 
Court,  at  Hotel  Mark  Hopkins  on  al-l 
ternate Thursdays.  Professional  train- 
ing in  the  companies  of  Miss  Jane 
Cowl  and  Robert  Mantell,  appealing 
youth  and  charm  combine  to  provide 
a  rare  equipment  for  Miss  Byam  as  a 
reader.  Her  last  program,  "The  Road 
to  Rome,"  given  under  the  sponsor- 
ship of  the  star  of  the  New  York  pro-; 
duction,  Miss  Jane  Cowl,  delighted  a 
smart  audience  on  Thursday,  Decern-' 
ber  first. 

Among  those  hostesses  who  enter- 
tained large  parties  were  Mrs.  Web- 
ster Jones,  Mrs.  Harry  Alderson,  Mrs. 
George  Hyde,  Mrs.  Howard  Fleming, 
Mrs.  Paul  E.  Denville. 

The  next  program  on  Thursday, 
December  15,  promises  to  be  especial- 
ly entertaining,  bearing  the  provoca- 
tive title,  "Women — Highlights  and 
Side-lights."  Miss  Byam  will  offer 
selections  from  plays  of  different ' 
periods  to  illustrate  the  thought  that 
woman  in  her  bewildering  moods  and 
guises  has  changed  but  little  since 
Eve  decreed  that  fig  leaves  were  the 
mode — that  the  new  woman  is  merely 
woman  in  a  new  setting.  The  dra- 
matic bits  will  include  a  scene  from 
"The  Constant  Woman,'"  New  York 
success  by  Somerset  Maugham,  in 
which  Ethel  Barrymore  is  starring. 


December  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


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The 
CHRISTMAS  EDITION 

of  the 

San  Francisco 

News  Letter 

Will  be  one  of  the 
finest  editions  pub- 
lished in  the  West. 

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Exquisite  reproductions  in 
color  by  famous  Western 
artists;  latest  photographs 
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special  articles  featuring 
foreign  trade  and  travel. 
Your  friends  in  the  East 
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year  the  demand  for  the 
Christmas  News  Letter  ex- 
ceeds the  supply;  we  there- 
fore suggest  that  you 

Order  Copies  ^JSlpw! 

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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR,  Proprietor 


PHONE   GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands    Eastern  and  Western   Oils 

New  Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and   Franklin   Streets  San    Francisco.   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 
Geoixe    Garage.    410    Bush    St.  Monarch    Garace.    1361    Bush    St. 

Management   of   WILLIAM   SAUNDERS 


/^^^. 

Complete  Brake  Relining  Service 

/flLOCOSIKI  IE®  y\ 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers   and    National    Service 

Organization   for   Lockheed   Four 

Wheel  Hydraulic  Brakes 

457  NINTH  STREET 

SAN  FRANCISCO 

Phone  Franklin  4191,  Day;  3985,  Night 


Satisfaction  Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan — Proprietors — L.  M.   Nickerson 

It  is  not  always  that  the  old  and   larger  establishments  do  the  best   work. 

We  have  just  started  in   a  small   place  and  pride  ourselves  as  being 

experts    in    our    line.     Our    customers    always    "stick." 
TRANSMISSION  AND  MOTOR  —  CLEANING  —  TOP  DRESSING 


1140   GEARY   ST, 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 

rJhosMKent  shirts  rJhos£Ketti 

MllliU'         NIGHT  *0BES       ^UlfiP^ 

Large  Assortment  of  Imported  Fabrics 

25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

By  K.  R.  Schwartz 

National  Automobile  Club 


Cajon  Pass,  paved  highway  leading  northwest  from  San 
Bernardino  to  Victorville,  and  traveled  daily  by  hundreds 
of  motorists,  has  a  very  interesting  history,  unknown  to 
many.  Its  name  is  of  Spanish  origin,  meaning  "Gate  of 
the  Big  Box."  The  pass  is  a  great  gap  in  the  Sierra's 
backbone,  following  a  natural  line  of  cleavage  between  the 
San  Bernardino  range  and  the  Sierra  Madre,  and  drained 
by  Cajon  Creek  and  its  tributaries,  flowing  east  and  south 
to  the  great  coastal  plain.  Cajon  Pass  was  for  nearly 
a  century  the  chief  southwestern  gateway  of  overland 
travel  to  the  Pacific  Coast.  In  March,  1776,  Padre  Fran- 
cisco Garces  crossed  from  the  desert  to  the  San  Bernar- 
dino plain,  either  through  the  pass  or  through  some 
adjacent  pass — perhaps  Holcomb's  Valley.  In  1826,  Jede- 
diah  Smith,  first  United  States  citizen  to  enter  California 
overland,  came  through  Cajon  Pass. 

In  1831,  William  Wolfskill,  later  of  Los  Angeles, 
brought  through  Cajon  the  first  pack-train  from  Santa 
Fe,  laden  with  Mexican  goods,  this  giving  rise  to  the 
name  "Spanish  Trail."  Tweny  years  later  it  became  the 
Mormon  Trail,  when  in  1851  the  first  detachment  of  colo- 
nists from  Salt  Lake  came  to  found  San  Bernardino. 

It  was  through  Cajon  Pass  that  Lieutenant  Whipple 
led  his  exploring  party  in  1854. 


Men  in  motor  cars,  in  boats,  on  horseback  and  on  foot 
are  constantly,  patroling  the  field  and  streams  of  Cali- 
fornia for  violators  of  the  fish  and  game  laws,  and  motor- 
ists should  realize  that  deputies  of  the  Fish  and  Game 
Commission  have  the  right  to  inspect  automobiles  for 
illegal  game  or  fish,  but  have  been  ordered  to  be  courteous 
in  their  examinations. 

Assurance  that  the  wild  life  of  the  State  will  be  pro- 
tected is  only  given  through  the  operation  of  an  efficient 
patrol  system,  and  the  Commission  appears  to  have  a 
splendid  performing  body  of  men  now  at  work  in  this 
important  phase  of  its  activities. 

Patroling  furnishes  a  highly  interesting  topic  for  the 
consideration  of  motorists.  Since  the  development  of 
automotive  transportation  to  the  high  degree  that  has 
recently  been  reached,  the  work  of  patroling  the  fields, 
streams  and  mountains  has  become  more  difficult.  As  a] 
result,  the  fish  and  game  deputy  must  have  a  good  auto- 
mobile, and  must  be  able  to  operate  it  under  almost  any 
conditions.  His  car  must  be  in  the  best  of  condition  and 
ready  to  travel  at  a  moment's  notice. 

Motorists  are  assured  of  courteous  treatment,  and  can 
aid  in  the  protection  of  the  fish  and  game  of  California 
by  spreading  the  gospel  of  conservation  and  urging  re- 
spect for  the  patrol  forces  of  the  Commission. 


Traffic  management  is  to  be  elevated  to  the  rank  of  a 
science  and  to  be  studied  under  special  professors  at  the 
Berlin,  Germany,  University  of  Commerce  at  the  begin- 
ning of  the  1928  term.  Three  new  professorships  are  to 
be  created,  one  to  be  held  by  an  expert  in  traffic  manage- 
ment, one  by  an  economist  and  the  third  by  an  expert  in 
handling  tourist  traffic.  Special  courses  will  include  a 
study  of  economic  traffic  problems,  policies  and  statistics, 
business  management,  foreign  tourist  traffic,  and  the 
technic  of  world's  commercial  and  traffic  geography. 


December  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Library  Table 

By  Florence  de  Long 

THE  KING'S  PLEASURE,  by,  Ellis  Middleton;  Lincoln 
Mac  Veagh ;  Dial  Press ;  $2.00. 

As  the  mise-en-scene  is  laid  in  England  during  the  time 
of  Charles  II,  this  will  probably  be  listed  as  a  "period" 
story.  But  it  is  well  told  in  good,  plain  English  with  only 
a  few  "Zounds,"  "S'deaths,"  "OdV  life,"  and  such  collo- 
quialisms to  stress  the  period.  Therefore,  it  is  quite  in- 
teresting. 

Nell  Gwynn,  of  course,  is  a  familiar  personage  and  tales 
of  her  always  have  a  piquant  flavor.  Although  Nell,  her- 
self, is  not  the  heroine  of  "The  King's  Pleasure,"  she 
plays  an  important  part,  and  it  is  through  her  kindly 
efforts  that  her  proteges  are  rescued  from  a  dismal  fate 
and  sent  forth  with  high  hopes  of  a  happy  future.  We 
cannot  close  without  a  bit  of  applause  for  that  irresistible 
knight-errant,  Major  Samson  Christopher  Asquith  Sykes, 
— that  incorrigible  soldier  of  fortune  who  is  a  brilliant  foil 
to  the  somewhat  precise  Mr.  Falconer.  He  is  a  useful  ally 
in  the  new  adventure  upon  which  they  all  embark. 


CHIVALRY  PEAK,  by  Irving  S.  Cobb;  illustrated  by 

Herbert  M.  Stoops;  Cosmopolitan  Book  Corporation; 

$2.00. 

Chivalry  Peak  and  the  peak  of  chivalry — a  well  chosen 
title  because  it  works  both  mays.  Irvin  Cobb  has  given 
us  an  interesting  story  of  an  upper  corner  of  the  United 
States  which  seldom  appears  in  print.  His  descriptions 
are  splendidly  done  and  his  characters  are  well  drawn. 

The  principals  flirt  rather  outrageously  with  the  law, 
and  a  posse  is  called  in  to  flirt  rather  dangerously  with  the 
"lawless"  principals.  There  is  also  a  serious  flirtation  on 
Chivalry  Peak,  and  then  Joan  gets  piqued  (that's  terrible 
— apologies!),  and  nearly  spoils  everything.  But  Mr. 
Cobb  now  produces  his  little  "bag  of  tricks,"  and  with  his 
characteristically  whimsical  sleight-of-hand  —  presto, 
change!  everything  is  all  right  again. 

As  a  sample — this  is  announced  as  Mr.  Cobb's  first 
novel — we  find  this  book  very  easy  to  take. 
*     *     * 

THE  ARRESTED  MOMENT  AND  OTHER  STORIES,  by 
Charles  Caldwell  Dobie ;  The  John  Day  Company,  Inc. ; 
$2.50. 

It  has  been  said,  with  truth,  that  a  good  short  story  is 
harder  to  write  than  a  good  long  story.  And  the  writer 
of  good  short  stories  is  a  past  master  in  the  art  of  story 
writing.  Charles  Caldwell  Dobie  has  excelled  in  his  art 
and  in  The  Arrested  Moment  and  Other  Stories  he  has 
given  us  a  collection  of  short  stories  that  are  most  enter- 
taining, decidedly  well  written,  and  possessing  an  orig- 
inality that  proclaims  the  genius  of  the  author. 


AVOID  THE  RUSH— DO  YOUR  CHRISTMAS 
SHOPPING  NOW! 

Sing  Fat  Company 

The  Leading  Chinese  Bazaar 
CHINATOWN 

S.  W.  COR  CALIFORNIA  ST.  AND  GRANT  AVENUE 

.l/,ii/  Orders  Attended  to  Promptly 

SAN  FRANCISCO,  CALIFORNIA 


—THE  MOST 
COMFORTABLE 

— MILE-A-MINUTE 
CAR  EVER  BUILT 


the 
FRANKLIN 

Airman 


FRANKUN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 

San  Francisco 

2800  BROADWAY 

Oakland 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  192' , 


On  the  Air 
By  C.  J.  Pennington 

The  midnight  mass  of  Old  St. 
Mary's  Church,  one  of  the  outstand- 
ing musical  and  religious  events  of 
Christmas  Eve  in  San  Francisco,  will 
be  broadcast  by  KFRC,  the  Don  Lee 
station. 

For  three  years  KFRC  has  broad- 
cast the  Christmas  Eve  Service  from 
St.  Mary's.  The  musical  arrange- 
ment, which  is  under  the  direction  of 
Mari  Giorgianni,  organist,  is  said  to 
be  the  most  beautiful  in  the  bay  re- 
gion and  has  long  been  the  mecca  for 
Christmas  worshippers  and  music- 
lovers  in  the  Yuletide  season. 

A   Marked   Improvement   in   Gaseous 
Type  Rectifiers 

Although  the  gaseous  type  rectifier 
has  enjoyed  certain  marked  advant- 
ages over  other  types  since  its  intro- 
duction in  radio  reception,  it  has  not 
been  altogether  free  from  certain 
handicaps.  Among  these  have  been 
the  high  peaks  or  voliage  surges  de- 
veloped in  circuits  employing  such 
rectifiers,  dii'3  to  the  relatively  low 
voltage  drop  at  little  or  no  current 
drain,  thus  placing  a  severe  strain  on 
the  filter  condensers  far  beyond  the 
usual  working  voltages.  Another 
handicap  has  been  the  diminishing 
output  of  the  tube  with  age,  due  to 
the  progressive  cleanup  or  exhaustion 
of  the  gas  content,  as  well  as  the  de- 
terioration of  the  anodes  through 
electronic  bombardment.  Still  an- 
other feature  has  been  short  life,  due 
to  the  two  causes  just  mentioned. 

The  improved  Raytheon  BH  has, 
first  of  all,  a  truly  uniform  output,  not 
only  in  the  matter  of  a  remarkably 
straight  line  regulation,  devoid  of 
high  voltages  or  peaks  at  little  or  no 
load,  but  during  its  entire  useful  life 
as  well.  There  is  not  that  steady 
falling  off  of  output  during  life  as  in 
the  usual  gaseous  rectifier.     The  new 


RADIO 

By  C.  J.  Pennington 

Raytheon  BH  has  an  output  of  125 
milliamperes  at  200  volts    and   over, 

which  is  more  than  ample  for  the 
usual  radio  set  requirements  even 
with  one  or  two  171  type  power  tubes. 
It  may  be  safely  substituted  for  the 
Raytheon  B  type  in  radio  power  units 
designed  for  that  lower-voltage  tube, 
because  of  the  uniform  voltage  of  the 
BH ;  and  the  set  owner  will  gain  a  de- 
cided increase  in  working  voltage,  to- 
gether with  greater  current  capacity, 
through  the  use  of  this  new  tube. 

Saturday  Night  Dance  Period 

Beginning  Saturday  December  17 
the  National  Broadcasting  Company 
will  present  another  new  feature  over 
the  Pacific  Coast  Network.  This 
special  attraction  tills  a  definite  want 
and  promises  listeners  diversified  en- 
tertainment such  as  is  seldom  offered 
over  the  air. 

There  will  be  continuous  musical 
variety  from  10:00  P.  M.  to  midnight, 
furnished  by  a  12-piece  dance  band 
and  groups  of  vocal  contributions  by 
super-soloists.  In  addition  specialty 
acts,  humorous  and  vocal,  will  be  pre- 
sented after  each  group  of  three 
dances.  Sunday  December  11,  between 
5:30  and  6:30  P.  M.  over  the  Pacific 
Coast  Network  will  be  heard  the 
Crowlet  Moscow  Art  Orchestra,  under 
the  direction  of  Max  Dolin. — From 
6:30  to  7:30  P.  M.  the  Standard  Sym- 
phony Orchestra  will  present  the  lis- 
teners of  the  Pacific  Coast  network 
another  of  its  Sunday  programs — At 
9:00  P.  M.  will  mark  the  start  of  an- 
other "Great  Moment  in  History"  to 
be  presented  over  the  Pacific  Coast 
Network.  The  players  under  the  di- 
rection of  William  Rainey  will  rear) 
the  story  of  "The  Constitution." 


Monday  December  12  between  8:00 
and  9:00^  P.  M.  another  "Spotlight 
Hour"  will  be  presented  to  Pacific 
Coast  Network  listeners. 

*     *     * 

The  seventh  Auction  Bridge  game 
will  be  broadcast  over  the  Network 
between  8:30  and  9:00  P.  M.  Tuesday 
December  13. — The  Evening  Hour, 
weekly  feature  will  be  offered  Net- 
work listeners,  beginning  at  9:00 
P.  M.— The  Retold  Tales  featuring  the 
"Little  Speck  in  Garnered  Fruit,"  by 
O.  Henry  will  be  presented  between 
10:00  and  11:00  P.  M.  This  story  is 
one  of  love. 

The    National    Broadcasting    Com- 
pany Vagabonds,  who,  weekly,  take 
(Continued  on  Page  16) 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN    FRANCISCO — 154 
Sunday,  December   11 

10:00  to   12:00  noon— Golf  Widow's  program. 
12    noon    to    1:00    p.    m. — Church    service. 
2:00  to  4:00  p.  m. — Matinee  program. 
5:00    to    6:00    p.    m. — Organ    recital. 
6:00  to  6:30  p.  m.— Talk. 

6:80    to   S:30   p.   m.— Mark   Hopkins  concert  orchestM 
U)  10:00  p.  m. — Walter  Krausgrill's  Orchestra.! 
10:00  to   12:00   p.    m. — KFRC  dance  orchestra. 
Monday.  December   12 
7:00  to  8:00  a.  m.     Seal  Rock  program, 
8:00  to  9:00  a.   m. — Musical   program. 
9:00  to  9:10   p.   m.     Shopping   service. 

10:00    lo    11:00    a.    m. — Musical    program. 

11:00  lo  11:30  a.  m. — Household  hints. 

11:30    lo    12:00    noon— Amateur    tryouts. 

12:00   to  1:00  p.   m, — Sherman.  Clay   program. 

4:80   to   5:15    p.    m. — Organ    recital. 

6:16  i"  5:45  p.  m.     Mac  and  bin  gang. 

6:45  to  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20  to  6:30  p.   m.— Stage  and  screen,   police  report! 

6:30    to  7:00  p.    m.—  Sports   talk 

7:00   to  7:30  p.   m.— The  Hawaiians. 

KUoii    p.    m. — Blue  Monday  Jamboree. 

10:00    lo    12:00  p.   m. — Silvertown   Cord   Orchestra. 

Tuesday!  December  13 

7:00    to   8:00    p.    m.- -Seal    Rock    program. 

8:00    to    9:00    a.    m.— Musical    program. 

10:00  to  11:00  a.  m. — Musical  program, 
11:00  to   11:30  a.   m. — Doings  of  Dorothy. 
11:80  a.    m.   to   12:00  noon — Amateur  tryouts. 
12:00  to  1:00  p.  m. — Sherman.  Clay  concert, 
i  :S0    to    5:80    p.    m. — Organ    recital. 
6  :30    to    6:20    p.    m.— Mac   and    his   gang. 
6:20   to  6:80  p.  m.    -Stage  and  screen. 
i,::«i    to   6:50    p.    m.— The   Ceeilians. 
6:60    to   7:00   p.    m.    -lTivestm.nl    talk. 
T  ;00    l"    7  :80    p.    m.— The   Cecelians 
S:00  to  9:00  p.  m. —  KFRC   Concert  Orchestra. 
9:00    l"    12:mi    i>.    m.      KFRC    Dance   Orchestra. 
Wednesday.    December    11 
7:00   t"   6:00   p.   m. — Seal   Rock   program. 
B:00  to  9:00  a.  m. — Musical  program. 
10:00    i"    11:00   a.   m. — Musical    program. 
11:00  io  11:30  a.  m. — Household  hints. 
11:30  to  12:00  noon — Amateur  tryout  period. 
12:00  to  1:00  p.  m. — Sherman.  Clay  concert. 
1:80    to   5:30    p.   m. — Organ    recital. 
5:80    to   6:20    p.  m. — Mac  and    his    gang. 
6:20  i"  6:80  p.  m. — Stage  and  screen, 
6:30  to  7:30  p.  m.— The  Ceeilians. 

-  ;00    to   9 :00    p.    m. — Maxwell    House   Coffee   progran 
9:00  to    10:00    p.    m. — Sally  program. 
10:00    to    12:00    p.    m.— Dance   program. 
Thursday,  December   15 
7:00  to  8:00  a.  m. — Seal  Rock  program. 
8:00  to  9:00  a.  m. — Musical   program. 
10:00  to  11:00  a.  ni.     Musical  program. 
11:00  to   11:80  a.   m.— Doings  of  Dorothy. 
11:30  to  12:00  noon— Amateur  tryouts. 
12:00    to    1:00    p.    ni. ---Sherman,  Clay  program. 
4  :80  to  5  :30  p.    m. — Organ   recital. 
5:30    to    6:20    p.    m. — Mac    and    his    Gang, 
fi  :20  to  6:30  p.   m. — Stage.  Screen,   Police  reports  J 
6:30   to  7:30   p.  m.— The   Ceeilians. 

' 9:00    p.   m. — Mona   Motor  Oil   Co. 

9:00   to  9:45   p.   m.    -KFRC    Movie  Club. 

9:46  to  10:00  p.  m. — -Airplane  flying  lesson. 

10:00    to    11:00   p.   m.— Dance  orchestra. 

11:00  lo   12:00  p.   m.<— Balconades    Dance  Orchestral 

Friday.    December   lfi 

7:00  i"  B:00  p.  m.     Seal  Rock  program. 
8:00  to  9:00  p.  m. — Musical   program. 

10  ;00    to    11  :00    a.    m. — Musical    program. 
11:00  lo  11:30  a.  m. — Hints  to  home-makers. 

11  :30    to    12:00    noon — -Amateur    tryouts. 
12:00  to  1:00  p.  m. — Sherman.  Clay  program. 
3:30   to    1:80   p.   m.-    Student   hour. 

1  :80    to    5  :80    p.    m.— Organ    recital. 
5:30    to   6:20   p.    m.    -Mac  and    his   gang. 

6:2( 1:80    p.   m.— Stage  and  screen. 

6:30  to  7:30  p.    m.    -The   Ceeilians. 

-    i 9  :00    |>.    m.~  Shell    Oil    Serenaders. 

9:00  to  10:00  p.  m.— KFRC  Dance  Orchestra. 

10:00  to  12:00  p.  m  —Dance  orchestra. 

Saturday,  December  17 

7:00  to   8:00  a.    m. — Seal    Rock   program. 

8:00   to   9:00   p.    m. — Musical    program. 

10:00  to  11:00  a.  m. — Musical  program. 

11:00    to    11:45    a.    m.-- Amateur    tryouts. 

11:45     to    12:00    noon — Announcements    of    Sunday 

church    sermons. 
12:00  to  1:00  p.  m.— Sherman.  Clay  concert. 
4:80    to    5:30    p.    m—  Organ    recital. 
5:30   to    6:20    p.    m. — Mac  and    his    gang. 
6:20    to  6:30  p.    m. — Stage  and  screen. 
6:30  to  7:30  p.  m.— The  Ceeilians. 
B:0Q  to  9:00  p.  m. — Musical  program. 
9:00  to   12:00  p.   m. —Dance  program. 
KPO— HALE    BROTHERS     AND    THE    CHRONIC! 

GAN    FRANCISCO— 122 
Sunday.    December   11 
9:45   to  10:30  a.   m.— Church  services. 
6  :00  to  6  :30  p.  m. — States   Restaurant  orchestra. 
6:80  to  7:30  p.  m.— Symphony  orchestra. 
7:80  to  8:30  p.  m. — Organ  recital. 
S:30    to    10:00   p.   m. — Fairmont   Hotel   concert  orchf 

tra. 


Jet/ember  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


ilonday.  December  12 

.:45.  7  :15  and  7  :45  a.  m.— Health    exercises. 
:i)0  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 
0:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 
1:30    to    12:50  p.   m. — Kane's   Hawaiians. 
2  noon — Time  signals.   Scripture   reading. 
,:00  to  2:00  p.   m. — KPO  orchestra. 
:00    to    5:00    p.    m.- — Studio    program. 
:00  to  6:00  p.   m. — Children's   hour. 
run  to  6  :30  p.  m. — Ye    Towne    Cryer    service. 
:30  to  7  :30  p.  m.— KPO  Orchestra. 
:00  to  9:00  p.   m. — Abas   String  Quartet. 
:00   to    10:00   p.   m. — Musical   program. 
0:00  p.  m.  to  12  midnight — KPO's    variety    hour. 
mesday,  December  13 

i:45,  7  :15  and  7  :45  a.  m.— Health    exercises. 
.  :00  to  9  :00  a.  m. — Sperry  Flour  happy   hour. 
0  :00  to  10  :30  a.  m. — Domestic    economist. 

0  :30  to  10  :45  a.  m. — Ye   Towne   Cryer  service. 
1:30  to   12:50  p.  m. — Kane's  Hawaiians. 

2  noon — Time  signals.   Scripture   reading. 

:00   to   2:00    p.    m— KPO   orchestra. 

:00   to    5:00   p.    m. — KPO    orchestra. 

:00  to  6:00  p.  m. — Children's  hour. 
i;00  to  6:30  p.  m. — Ye  Towne   Cryer  service. 

:30  to  7  :30  p.  m. — States  Restaurant  orchestra. 
1:00    to    8:30    p.    m. — Gypsy    and    Marta. 

:30  to  11:00  p.  m.— National  Broadcasting  Company. 
Wednesday.  December  14 

46,  7  ;15  and  7  :45  a.  m. — Health    exercises, 
t  :00  to  9  :00  a.  m. — Sperry   Flour  happy   hour. 

0:30  to  10:45  a.  m. — Ye  Towne   Cryer  service. 

0:45  a.  m.— Home  service  talk. 

,1:30  to  12:50  p.  m. — Kane's  Hawaiians. 

,2  noon — Time  signals.   Scripture   reading. 

:00  to  2:00  p.   m. — KPO  orchestra. 

:00   to    5:00    p.    m. — Studio    program. 

:00  to  0:00  p.  m.— Children's  hour. 
J  :00  to  6  :30  p.  m. — Ye   Towne    Cryer   service. 
30  to  7:30  p.  m. — KPO  Orchestra. 
00    to   9:00    p.    m. — Atwater    Kent    Artists. 
00  to  10:00  p.  m.— National  Broadcasting  Company. 
10:00   to  11:00  p.    m. — States   Restaurant  Orchestra. 
Thursday,  December  15 

S  :45.  7  :15  and  7  :45  a.  m.— Health    exercises. 
|:00  to  9:00  a.  m. — Sperry   Flour  happy    hour. 

10  :00  to  10:30  a.  m. — Domestic    economist. 
10:30  to  10  :45  a.  m. — Ye  Towne   Cryer  service. 
11:30   to    12:50   p.    m.— Kane's    Hawaiians. 

12  noon — Time  signals.   Scripture    reading. 

:00   to   2:00   p.   m.— KPO   orchestra. 

:00  to  5:00  p.   m.— KPO   Orchestra. 

00  to  6:00  p.    m. — Children's   hour. 
5:00  to  6:30  p.  m.— Ye   Towne    Cryer  service. 
6:30  to   7:00   p.    m.      Board  of  Education. 

00  to  7:30  p.  m.     Book  review  and  sports. 
8:00   to  9:00  p.  m. — Studio   program. 
8:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00   to    11:00  p.    m.  —  States   Restaurant  Orchestra. 
Friday,  December   16 

4I>.  7  :ir>  and  7  :45  a.  m. — Health    exercises. 
|i00  to  9:00  a.  m. — Sperry  Flour  happy  hour. 
10:30  to  10:45  a.  m.— Ye  Towne   Cryer   service. 
in  :  15   a.    in.      Home   Bervlce   talk. 
11:30   a.    m.    to    12:46    p.    m.      Kane's    Hawaiians. 
12  noon — Time   signals.    Scripture    reading. 
12:15  p.m. — Commonwealth    luncheon    at    Palace  Hotel. 

1:30  to  2:00  p.  m.     KPO  orchestra. 

:00  to  5:00  p.  m.     KPO  orchestra. 

00  to  6:00   p.   m.     Children's   hour. 
B:00  to  6:80  p.  m.-    Ye    r   ■■■         Cryei      ■  rvice. 
S;ao  to  7:30  p,  m.     KPO  Concert   Orchestra. 
8:00  to  9:00  p.  m.     Caswell  hour. 

:00  to  10:00  p.  m.     National  Broadcasting  Company. 
10:00    to    11:00  p.   m.      KPO    Dance  Orchestra. 
Saturday,   December   17 

45.  7:16  and  7  :  IG  a.  m. — Health   exercisi 

8:00  to  9:00  a.  m.-  Sperry    Flour  happy    hour. 
in  -00  to  in  :80  a.  m      Domes!  Ic  economiBt, 

10:30   t0    10:45   a.   m.      Ye   Town.-   «   I 

1 1  ■:: 18  :50  p.  m.     Kane's  Hawaiians. 

S  qood     Time  signals,  Scripture  reading. 

1  loo  to  2  :on  p.  m.     k  I'd  orchestra. 

2  :00    p.     m.      Football. 

5:00   to  6:00  p.   m.     Children's  hour. 

00  to  6 :80  p.  m.— Ye  Towne  dyer  service. 
.;-:<.!  to  7:80  p.  m.     States  Reatauranl  orcl 
v  .,in  to  10  :00  p.  i"      National  Broadcasl  lm    l  oi 
ln  .oq   to   1 I  00  P    m      K  PO  dance  orcheatra. 


KKWI— RADIO    ENTERTAINMENTS,    IXC. 
SAN    FRANCISCO— 281 
Sunday.  December  1 1 

7  ;60    to   9  :00    p.    m      Chui  i  h    31  1  ■   c 
H.qq    to    10:00   p.    m.     Studio   program. 

,,,  .,,,,    ,,,    1  ,  ;0G    p    m      Dance  program. 

Monday.  December    12 
8-20   to  10-27  a    m.     Breakfast  program. 
ol0  30  a.  m      r     S    weather  reports. 
11:00  a.  m. — Interior  Decorating, 
m   program. 
1  >00    to    1  :S0    v     m,     Country   store, 
cert 

p.    .m.      Dinner    concert. 
7  -00    to    1  :I6    p     m.      Sports    talk. 

to  p.  m.     Advertising  t.->lk. 
p.    m.      Darneille  Sister. 
p.  m.     Studio   program. 
io:00   p.    m.— Dance  orchestra. 
m       Weather   and    police   reports. 
....   11  :00   p.   m,     Dance  music. 
Tuendav,  December  11 

-  :00  a.  m.     Health  exercis< 

akf*st  program. 
„  10 :80  a.m.      U.    S.    weather    reports. 
10:00   p.    m.      Studio   program. 

Dance   orchestra. 


12:00    to    1:00    p.    m.— Concert. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00  to  5:30  p.  m. — Concert. 

5:30  to  6:00  p.  m. — Construction  reports, 

6:00    to   7:00   p.    m. — Dinner   hour   concert. 
7:00  to  7:15  p.  m.  —Sports  by  Geo.  T.  Davis. 
7:15   to  7:30  p.   m. — Art  course. 
s:00  to  9:00  p.  m. — Studio  program. 

9:00    to    10:00    p.    m.- — Musical    program. 

10:00  p.m. — Weather  and    police   reports. 

10:03    to    10:30   p.    m. — Novelty   program. 

10:30  to  11:00  p.  m.- — Program  of  popular  music. 

Wednesday,  December   14 

7:00  to  8:00  a.  m.— Health  exercises, 

8:20    to    10:27    a.    m. — Breakfast    program. 

10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

12:00    to    1:00    p.    m. — Luncheon    program. 

1 :00  to  1 :30  p.  m. — Country  store. 

5:00    to    5:30    p.    m. — Concert. 

5  :30    to    0 :00  p.    m. — Construction    reports. 

Thursday,  December  15 

7:00  to  8:00  a.  m.— Health  exercises. 

8:20    to    10:27   a.    m. — Breakfast   program. 

10:27  to  10:30  a.  m.—  U.    S.    weather    reports. 


10:30  to  11:00  ; 
12:00  to  1:00  p. 
1  :00  to  1  :30  p.  m. 
5:00  to  5:30  p. 
5:30  to  6:00  p. 
:00  to  7:00  p.  m.- 


-Fashion   hints, 
m. — Luncheon    program. 
-Country   store, 
n. — Concert. 

1. — Construction    reports. 
-Dinner   hour   program. 


1  :00  to  7  :15  p.  m. — Sports  by  Geo.  T.  Davis. 

7:15    to    7:30    p.    m. — Art  course. 

8:00   to   10:00   p.   m. — Studio   program. 

10:00  to   11:00  p.  m.-KFWI  Gypsy  band. 

Friday.    December   16 

7:00   to  8:00  a.    m. — -Exercise  hour. 

8:20    to    10:27    a.    m. — Breakfast    program. 

10:27  to  10:30  a.  m.—U.    S.    weather    reports. 

12:00  to   1:00  p.   m. — Musical  luncheon   program. 

1  :00  m>  1  :80  p.  m. — Country  store. 

5:00    to   5:30   p.    m.— Concert, 

5  :30  to  6  :00  p.  m.— Construction  reports. 

6  :00  to  7  :00  p.  m. — Program. 

7  :00  to  7  :16  p.  m.-    Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art    course. 

8:00    1"    9:00   p.    m. — Studio    program. 
9:00    to    10:00    p.    m. — Dance   program. 
10 :00  p.  m. — Weather  and    police   reports, 
10:03    to   10:30   p.   m. — Gloria    Del   Rae 
10:30   to    11:00   p.   m. — Popular   program. 
Saturday.   December   17 
7:00    In    s  :00   a.    m.- Exercise   hour. 

8 :20  to  10 :27  a.  m. — Musical  breakfast  program. 
10:27  to  10:80  a.  m. — U.    S.    weather   reports. 
5:00    in    5:30    p.    m. —Concert. 
5:30    to   6:00    p.    m.— Construction    reports. 
1;  :(in  in  7    iin  p.  m.— Dinner   hour   concert. 
8:00   to   9:00   i>.    m.      Studio   program. 
9:00    to    10:00   p.   m. — Harriet   Lewis. 
LO:00    i"    12:30    p,    m.-  KFW1  surprise  party.. 

KJBS— JULIUS    BRUNTON    &    SONS 
SAN    FRANCISCO— 220 
Sunday,    December    1 1 

1:30  to  3:30  p.   m.     Instrument   and   vocal  selections. 

8:80    to    r>  :00  p.  m. — Dance  music. 

Monday.    December    12 

9  ;lil)    to    12:00    m,      Instrument   and    vocal    selections. 

[  :80    to    7:30    p.    m.      Instrument    ami    vocal    selections 

8:00    lo    9:00    p.    m. — Instrument   and    vocal    sel< 

9:00  in   11:00  p.   m.    Studio  program. 

Tuesday,  December  13 

9:00  to  12:00  a.  m.— Instrument  and  vocal  selections. 

L:80    to    7:80    p.    m.      Instrument   and    vocal   selections. 

8:00   to  9:00  p.  m.     Orthophonie  selections. 

0:00    lo    11:00    p,    m.      CoCO-Nut   Club   meeting. 
Wednesday,    December   11 

9:00    to    12:00   a.   m.  —  Instrument   and    vocal   selections. 
1  ;8o   in    ,"  ;S0    p.    m.     Insl  rumenl    ■■•  nd    ■■  01 
iii:oo  p.  m.     Orthophonie  recital. 
Thursday.  December  15 

9:00    to    12:00  a.  m. — Instrument  and   vocal  selections. 
p,   m.— Instrument  and   vocal  selections- 

(in    to    10:00    p,    m.   -Music   lovers'    program. 
Friday,    December    16 

Gt:00  to  12:00  a.  m.  Inatrumenl  and  vocal  ael& 
1  ;80  to  '  :30  P-  m.  -Instrument  and  vocal  sel< 
>  ;oo  1  lance   music. 

II  -nil    p.    m.      Studio    program. 
Saturday,   December   17 

12:00    a.    m.       Instrument    and    -.oca!    selections. 
p.    m.      Instrument    and    vocal    selections. 

KLX— OAKLAND    TRIBUNE 

OAKLAND— 508 
Monday.   December  12 
10:00  to   11:30  a.  m. — Economics  hour. 

■    tO    1    p.    m.      Luncheon    concert. 
1  ;30    p.    m. — Special    program. 
m.      Hawaiian    Orchestra. 

5:30  tn  6:30  p.  m. — Brother  Bob's  club. 
6:80  to  7:00  p.  m. — Dinner  concert. 
.,.    7;80   p.    m.— NeWS    broadcast. 
.   9:00    p.    m.      Special    program. 

I    p.    m. — Weakly    meeting    of    Lake    Mer- 
ritt    Ducks. 
Tuesday.   December  13 

to   11:30  a.  m. — Economics  hour. 
11:30   to   1:00   p,   m.—  Luncheon  concert. 

-    1  :30    p.    m.— Special    program. 
1:30  to   5:80   p.    m.      Hawaiian  Orchestra. 
6:30    p.    m. —  Brother    Rob's   club. 
Q  p.  m. — Dinner  concert. 
7  :00   to    7  :30   p.    m. — News   broadcast. 

to    10:00    p.    m. --Variety    hour. 
Wednesday*    December    14 
10:00  to   11:30  a.   m. — Economics  hour. 

11:30  to  1:00  p.  m. — Luncheon  concert. 
1  :M    to    1 :30   p.    m.— Special    program. 
4:30  to  5:30  p.   m.— Hawaiian  Orchestra. 


5  :80    bo    li  :30    p.    n 
6:80    bO  7:00  p.   m 
7  :00    tO    7  :30    p.    m.   - 
s  :l)ll    lo    '.)  :0l)    p.    m. 
9:00  to  10:00  p.  m. 
Thursday.  December 
10:00  to    11  :80  a,    m 
11  :30   to   1  :00    p,    m. 
1:00    to    1  :30    p.    m. 
4:30   to   5:30   p.    m.- 
5  :30    to   6:30   p.    m.- 
0:30  to  7:00  p.   m.— 
7:00  to  7:30  p.   m.— 
8:00   to   10:00   p.    m. 
Friday,  December  16 
10:00  to  11:30  a.  m. 
11:30   to  1:00   p.    m.- 
1:00    to    1  :30    p.    m.- 
4:30  to  5:30  p.  m.— 
5:30    to    6:30   p.    m. 
0:30  to  7:00  p.  m.- 
7:00  to  7:30  p.  m.- 
8:00    to    9:00    p.    m. 
9:00  to  10:00  p.  m.- 
Saturday,   December 
10:00  to  11:30  a.  m 
11:30   to  1:00  p.   m. 
1  :00    to    1:30    p.    m. 
4  :30  to  5:30  p.  m-  . 
6:30  to  7:00  p.   m.- 
7:00  to  7:30  p.   m.- 
8:00    to    10:00    p.    m 


-Brother  Bob's  club. 

Dinner  concert. 
News  broadcast. 
-Educational    program. 

Variety  hour. 
15 

Economics  hour. 
—  Luncheon  concert. 
speeial    program. 
Hawaiian  Orchestra. 
-Brother   Bob's    club. 
-Dinner  concert. 
News  broadcast. 
-Variety    hour. 

— Economics  hour. 

—Luncheon  concert. 

Special    program. 
-Hawaiian  Orchestra. 
—Brother  Bob's    club. 
-Dinner  concert. 
-News  broadcast. 
—Variety    hour. 
—Athens  Athletic  Club  Orchestra. 

17 

— -Economics  hour. 
—Luncheon    concert. 
—Special    program. 

Hawaiian  Orchestra. 

Dinner  concert. 

News   broadcast. 

— Variety    hour. 

KGO— GENERAL    ELECTRIC 
OAKLAND— 394 
Sunday,  December   11 

11:00    a.    m. — Church    service. 

5:30    to   6:30   p.   m. — Concert  orchestra. 

6:30   to  7:30   p.   m. — National    Broadcasting  Company. 

7:30  p.  m. — Weather  report. 

7:35   to  9:00  p.   m. — Church  services. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Monday,  December  12 

11:30  a.  m.  to  1:00  p.  m. — Luncheon  concert. 

12:30.    weather:    1:00.    weather:    1:03.    S.    F.    stocks; 

1  :0S.    N.    Y.    BtOCks 
3:30  to  4:00  p.  m.—  Women's  Clubs. 
4:00   to  5:00  p.  m.— St.   Francis  Orchestra. 

5  :30  to  6  :00  p.  m.— KGO    Kiddies'    Klub. 
6:00  to  6:45  p.   m. — Concert  Orchestra. 

6 :46    p.    m.— "What's    Happening    in    the    World." 
7:05,    weather;    7:08.    S.    F.    produce,    grain,    cotton: 
7:16,    S.    F.    stocks    (closing);    7:23,    N.    Y.    stocks 

I  rinsing). 

8:00   to  9:00  p.   m. — National    Broadcasting  Company. 

9:00  to  9:20  p.  m.— "Chats    About  New   Books." 

9:20   to    10:20    p.    m— The    Pilgrims. 

Tuesday,  December  13 

11:30  to  1:00  p.  m. — Luncheon  Concert. 

12:30.     weather;     1:00.     weather:     1:08,    S.     F.    stocks  ; 

1  :08,  N.  Y.  stocks 
6:00   to  6:55   p.   m. — Dance  Orchestra. 
6:55,  news;  7:03,  weather;  7:08,  S.  F.  produce,  grain. 

Cotton;    7:16,    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 

■  :80  p.  in      Cathedral  Echoes, 
8:30  to  ii:oo  p.  m.-    National  Broadcasting  Company. 
Wednesday.    December   14 
11:30  to  1:00  p.  m.    -Luncheon  concert. 

12:30.    weather:    1:00.    weather;    1:03.    S.    F.    stocks: 

1  :08  N.  Y.  stocks. 
8:00  bo  6:80  p.  m. — Dinner  concert. 

6  :80,   weather. 

6:86    to    7:80    p.    m. — Farm    program. 

i  :nn    tO    9:00    p.     m._ Vaudeville. 

9:00   to   10:00   p.   m.— National   Broadcasting   Company 

10:00   to   11:00  p.   m.      St.    Francis    Dance   Orchestra. 

11:30   to    1:00   p,   m.— Luncheon   concert. 

12:80,     weather:     1:00.     weather:     1:08,    S.     P.    stocks: 

5:00   to   6:16    P-    m.— Mental    Measurements. 
5:15  to  6:00  p.  m. — "Friend  to  Boys." 

(Continued  on  Page  16) 


FOR   BETTER   RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear  the   Difference 
at 

YOUR  RADIO  DEALER'S 


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Dtstribators 

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16 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10.  192' 


6:00  to  6:55  p.   m.— Dinner  concert. 

6:55  p.  m. — News:  "7:05.  weather;  7  :0S,  S.  F.  produce, 

grain,    cotton;    7:16.    S.    F.    stocks    I  closing)  ;    7:28, 

X.    Y.  stocks    (closing). 

10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m.— St.    r  rancis   Dance  Orchestra. 
Friday.  December  16 

11:10   to    11:30  a.   m. — Home  Making   talk. 
11:30  a.   m.  to   1:00  p.   m. — Luncheon  concert. 
12:30,    weather;    1:00.    weather:    1:03,    S.    F.    stocks; 

1  :08,  N.  Y.  su.cks. 
5:30  p.m. — Wise    man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

:65  p.  ni. — "Weekly    Financial    Review." 
6:55,  news;  7:05.  weather:  7  :0S.  S.  F.  produce,  grain. 

cotton:    7:16,    S.    F.    stocks    (closing);    7:23.    N.    Y. 

stocks    (closing!. 

id  9:00   p.    m. — Program    by    KGO    Players. 
!*:00  to  10:00  p.  m.— Nat  onal  Broadcasting  Company. 
10:00  to  11:00  p.  m.— Dance  music. 
Saturday.   December  17 
11:30  a.   m.  to   1:00  p.   m. — Luncheon  concert. 

weather;     1:00.     weather;    1:03.    S.    F.    stocks; 

1 :0S,  N.   Y.  stocks. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:15    p.    m. — Weather.     Di 
7:l-">    to   7:80    p.    m. —  Weekly    sport    review. 

11:00  l'.  m.-  National  Broadcasting  Company. 
11:00   to    12:00  p.  m. — Dance  music. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES — 168 
Sunday.  December  11 

.  . 
5:30   p.    m. — National    Broadcasting   Company, 
m.-    National   Broadcasting  Company. 
7:35   i>.   m. — Bob   Buckner  and   Or.! 
p.   m. — Aeolian   Organ  Recital. 
9:00    p.    m. — National    Broadcasting    Company. 
10:00  p.  ro. — Packard   Orchestra. 
Monday.    December   12 
5:30  p.  m.— Glenn  Edmund's  orchestra. 
5:15    p.    m. — Radiotorial. 
6:30    p.    m. — Gamut    male    quartet. 
7  :00   p.   m. — Gene  Johnston's  Music  Box  hour. 
S:00    p.    m. — National    Broadcasting    Company. 
9:00  p.  m.— Semi-classic  hour. 
10:00   p.  m. — Metropolean  Dance  Orchestra. 
Tuesday,  December  13 
5:30   p.    m. — The  Dragon   Hawaiians. 
6:00  p.  m. — Florence  Sanger. 
6:15    p.   m. — Music   chat. 
6:30  p.  m. — Mary  Rosetti  and  Don  Parker. 
7  :00  p.  m. — L.  A.  Fire  Dept. 

7  :30  p.  m. — Helen  Guest. 
7:45   p.  m. — Mantle  Lamp  Co. 

5  :00    p,    m. — Piano    recital. 

8:30  p.  m. — National   Broadcasting  Company. 

9  :00  p.  m. — National  Broadcasting  Company. 

10:00  p.  m. — National   Broadcasting  Co. 

Wednesday.  December  14 

10:45  to  11:05  a.  m. — Gold  Medal  Talks. 

5:30    p.    m. — Sebastians    Cotton    Club    Orchestra. 

6:16   p.    m. — Radiotorial   period. 

6:30  p.   m. — Hal   Chasnoff's  orchestra. 

7:00    p.    m. — Dare    Sisters. 

8  :00  p.  m. — Calpet  Orchestra. 

9:00  p.  m. — N"tio"ol   Br"*"1  casting  Company. 

10:00  p.  m. — Winifred  Hooke. 

10:30  p.  m.— Nellie  C.   Mills. 

Thursday,   December   15 

5:30  p.  m. — Bill   Kuehl  and   Orchestra. 

6  il^   p.   m. — Radiotorial   period. 
t$  :30  p.  m. — Henry  Starr. 

7:00  p.    m. — Program   by    the  University   of  Southern 
California. 

5  :00    p.    m. — Drama    program. 
8:30  p.  m. — Louise  Gillies. 

9:00    p.    m. — National    Broadcasting    Company. 

10:00  p.  m. — Proc-i—m  of  modern  classical  music. 

FrHav,  December  16 

10:45*lo   11:05  a.  rn. — Gold  Medal  Talks. 

5:30  p.   m. — Eugene   Biscailuz. 

6:00  p.  m.— Florence  Sanger. 

6  -An    p.    m. — Radiotorial    period. 
6:30  p.  m.— Norma  West. 

7:00  p.   m.— Edward  Jardon. 

8:00  p.  m. — Ira  D.  Morgan. 

8 :30   p.    m. — Boris    Myronoff.   pianist. 

9:00   p.    rn. — National    Broadcasting    Company. 


10:00  p.  m. — John  Slingerland. 
Saturday.   December  17 

5  :S0    p.    m. — Strangers   Social    Club    Orchestra. 
6:15    p.    m. —  Radiotorial    period. 

6:30    p.    m. — Tar.in    Sisters. 

7:00  p.  m.— Wilfred  Fletcher. 

7:3u  p.   m. — Felipe  Delgado.  Spanish  Baritone. 

8:00  d.  m. — National  Broadcasting  Company. 

9:00    p.    m.— N.    B.    C.    program. 

10:00    p.    m. — Packard    program. 

11:00  p.  m.—  KFI   Midnight   Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 
Sunday.   December   11 

bo   9:00   p.   m. — Evening  services. 
9:00  to  10:00  p.  m.— -Concert  orchestra. 
Monday,   Decemher  12 

6:00    to   6:30    p.    m. — Time    signals,    sport    news. 
6:30   to  7:30   p.    m.— Dinner  concert. 
7:30  to  10:00  p.    m.—  Studio   program. 

lime    signals. 
10:00  to  12:00  p.  rn. — Dance  music. 
Tuesday,   Decemher   13 
6 :30    to    7  :3u    p.    m.  -Dinner   concert. 
7:30  to  10:00  p.   m.—Studio   program. 
10:00    p.    m.      Time    - 

10:00   to    12:00   p.    m.— Vie   Meyers*   dance  orchestra. 
Wednesday,    December    11 
6:80  to  Dinner  concert. 

7:30  to  10:00  p.   m. — Studio   program. 

Dl.      Time    signals. 
10:00  to  12:00  p.  m. — Dance  music. 
Thursday.  December  15 
6:30    to  7:30    p.    m. — Dinner  concert. 
7:30  to  10:00  p.    m.  ram. 

9:00  to   10:00   p.    m. — Concert  orchi 
10 :00    p.    m. — Time   signals. 
10:00   to   12:00   p.   m.— Dance   music. 
Friday.  December  16 
6:30    to    7:30    p.    m. — Dinner   concert. 
7 :30    to    8 :00    p.    m. — Studio    program. 
8:00   to  9:00   p.   m. — Instrumental    trio. 
10:00   p.    m. — Studio   program. 
10:00   p.   m. — Time   signa's. 

10:00   to   12:00   p.   m. — Vic  Meyers*   dance  orchestra. 
Saturday.  December  17 

6  :00  to  6  :30  p.  m. — Sport  news.  News   Items. 
6:30    to   7:30    p.    m. — Dinner   concert. 

7:30  to  10:00  p.   m. — Studio   program. 
10:00   p.   m.— Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 
KGW— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,   December  11 
7:30   to  9:00  p.    m. — Studio  program. 
9:00   to    10:00   p.   m. — N.   B.  C.   program. 
10:00  to  11  :00  p.  m. — Little  Symphony   orchestra. 
Monday.  Decemher  12 

00  p.  m.— Dinner   concert. 

7  :00  to  7  :30  p.  m. — Concert  orchestra. 
7:30  to  8:00  p.  m.— Talk. 

8:00  to  9:00  p.  m.— N.  B.  C.  program. 
9:00    to    10:00    p.    m. — Venetian    hour. 
10:00   to    11:00   p.   m. — Dance   music. 
Tuesday.   Decemher   13 
6  :00  to  7  :00  p.  m. — Dinner   concert. 

bo    7:30    p.    m.— Xmas    program. 
7:30  to  8:00  p.  m. — Book  review  and  talk. 
8:00  to  8:30  p.  m. — Sealy  Dance  program. 
8:30  to    11:00    p.   m. — N.    B.   C.   program. 
Wednesday.   December   14 
6:00  to  7:30  p.   m. — Concert  orchestra. 
7:30  to   8:00   p.   m. — Lecture. 
R  :00  to  9  :00  p.  m.— Concert. 
9:00  to  10:00  p.  m. — N.  B.  C.  Program. 
10:00  to   11:00  p.   m. — Silver   King   Revellers. 
Thursday.   December  15 

6  :00  to  7  :00  p.  m. — Dinner    concert. 
7:30    to    7:40    p.    m. — Utility    service. 
7:40  to   8:00    p.    m. — Flower  girls. 

R  :00  to  9  rOO  n.  m. — Concert. 

9:00    to    10:00    p.    m. — N.    B.   C.    program. 

10:00   to   12:00   p.    m. — Dance   music. 

Friday.    December   16 

6:00  to  7:00  p.  m. — Dinner   concert. 

7  :00  to  7  :30  p.   m. — Concert. 

7:30    to   8:00    p.    m. — Utility  service   and    talk. 

B  :00  to  9  :00  p.  m. —Concert. 

9:00  to  10:00  p.  m. — N.  B.  C.  Program. 


10:00    to    10:30    p.    m.—  Concert. 

10:30   to   12:00   p.  m. — Keep  Growing   Wiser  Order  o 

Hoot  Owls. 
Saturday.  Decemher  17 
6  :0U  to  7  :00  p.  m.--Dinner  concert. 
7:00  to  8:00  p.  m.— Concert 
8:00  to  11:00  p.  m.— National  Broadcasting  Companj 
11:00  to  12:00  p.  m. — Dance  music. 


On  the  Air 

(Continued  from  Page  14) 

you  with  them  on  their  musical  ex 
cursions  over  the  United  States  ii 
search  of  pleasure  and  adventure,  wil 
transport  you  to  the  Rio  Grande  ir* 
Texas  on  December  14,  between  9:0(! 
and  10:00  P.  M.  This  hour,  "Dow 
by  the  Rio  Grande,"  will  be  intro- 
duced by  what  is  probably  the  firs^ 
music  heard  in  the  great  Empire  oi 

the  Southwest. 

*  *     * 

Thursday  December  15  between 
9:00  and  10:00  P.  M.  the  program  ol 
the  National  Broadcasting  Company 
will  originate  in  the  Los  Angeles 
Studio.  It  is  to  be  a  program  of! 
Negro  music,  featuring  Henry  Stan 

and  his  musical  Comets. 

*  * 

Friday.  December  16.  between  9:00 
and  10:00  P.  M.  will  again  bring  tfl 
the  listeners  of  the  Pacific  Coast  Net: 
work.  The  Hour  in  Memory  Lane 
entitled  "The  Family  Reunion." 


Florentine  Choir 

Owing  to  demands  for  re-engage* 
ments  of  the  Florentine  Polyphonic 
Choir  in  Southern  California  cities 
the  farewell  concert  scheduled  foil 
next  Sunday  afternoon  at  the  Civic 
Auditorium  has  been  postponed,  it 
was  stated  today  at  the  office  of  Frank 
W.  Healy,  Manager. 

Ticket  holders  may  present  theii 
tickets  for  refunds  at  the  box  office 
at  Sherman,  Clay  &  Company,  or  they 
may  be  retained  and  will  be  honored 
when  the  postponed  date  is  set. 


Burning  Words — "My  husband  is 
very  frank  and  plainspoken.  He  al- 
ways calls  a  spade  a  spade." 

"So  does  mine.  But  I  can't  tell  you 
what  he  sometimes  calls  his  golf 
clubs." 


Ladies 

Avoid  the  crowds  during  your  Christmas  shopping 

Excellent  Assortment  of  Exclusive  Furnishings 

FOR    MEN 

Qhristmas  (jifts 


&%^> 


(P\^3 


TURNER    BROS. 

MEDICO  DENTAL  BLDG.        KEARNY  2660        470  POST  STREET        SAN  FRANCISCO,  CALIF. 


)ecember  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Society 

(Continued  from  Page  5) 

Mrs.  Max  C.  Sloss  will  be  the  speak- 
r  at  the  Center  meeting  on  Thursday 
lorning,  December  22,  at  10:30 
'clock  on  the  theme,  "San  Francisco's 
lhallenge  to  Women."  The  meeting 
/ill  be  held  in  room  1  and  2  in  the  St. 
'rancis  Hotel.  Miss  Ruth  Turner  is 
resident  of  the  Center,  the  largest 
romen's  organization  in  the  city,  the 
ull  title  being  the  San  Francisco  Cen- 
er  of  California  League  of  Voters. 

*  *     * 
Ingaged 

Miss  Elizabeth  Simmons  of  Sacra- 
lento  whose  engagement  to  Mr.  Roy 
McDonald  of  Chicago  has  recently 
ieen  announced,  was  the  honor  guest 
t  a  beautifully  appointed  luncheon  at 
irhich  Miss  Barbara  Nourse  presided 
1  hostess,  on  Saturday,  December  3, 
he  Venetian  room  at  the  Fairmont 
lotel  was  the  setting  for  the  pretty 
iffair.  The  table  decorations  were 
:arried  out  in  autumn  flowers  and 
iach  guest  received  a  corsage  bouquet 
)f  violets. 

*  *     * 

Mr.  and  Mrs.  E.  J.  McCormick  of 
Brooklyn,  New  York,  with  their  chil- 
Iren  and  maid  are  spending  several 
weeks  at  the  Hotel  Whitcomb.  The 
Darty  made  the  trip  from  the  east  by 
way  of  the  Panama  Canal  on  board 
;he  S.  S.  Malola,  traveling  on  the  ship 
is  far  as  Los  Angeles,  where  they  vis- 
ted  for  a  fortnight,  before  coming 
lorth  by  rail.  The  small  children  of 
;he  family  are  Louise,  Adam  and  Ma- 
"ie.     The  McCormicks'  plan  to  spend 

some  time  in  California. 

*     *     * 

Bridge  Luncheon 

Mrs.  Newton  Rosekrans  assembled 
J  group  of  friends  at  a  bridge  lunch- 
son  given  at  the  Fairmont  Hotel  on 
Ehursday,  (December  1)  in  honor  of 
Mrs.  John  Newton  Rosekrans.  she  was 
assisted  in  receiving  the  forty  guests 
oy  her  daughter  Mrs.  Duane  Tweed- 
jale.  The  table  was  beautifully  dec- 
rated  with  roses,  chrysanthemums 
and  ferns.     Corsages   were   given   as 

favors. 

*  * 

The  Misses  Helen  G.  and  Margaret 
Eheehy  have  closed  their  summer 
home  at  San  Rafael  and  are  at  the 
Fairmont  Hotel  where  they  reside 
during  the  winter  months  each  year. 

*  *      * 

Will  Be  Home 

Mrs.  John  S.  Irby  and  Miss  Jean 
Mcintosh  who  have  been  abroad  for 
several  months  spent  some  time  re- 
cently at  Nice,  and  are  sailing  for 
home  about  the  middle  of  December. 
Mrs.  Irby  and  Miss  Mcintosh  have 
lived  for  many  years  at  the  Fairmont 
Hotel. 


In  honor  of  Miss  Betty  McNamara 
and  Miss  Lillian  Broad,  each  of  whom 
celebrate  their  birthday  on  November 
26th,  a  group  of  their  young  friends 
arranged  a  dinner  dance  at  the  Hotel 
Whitcomb  last  night.  Seated  at  the 
table,  which  was  decorated  with  fall 
flowers,  were  the  guests  of  honor  and 
Misses  Elise  Murphy,  Thelma  Bender ; 
Messrs.  Carl  Lauenstein,  John  Va- 
lianos,  Fred  Rose,  Ralph  Dougery. 

*  *  * 

Mrs.  A.  E.  Callender  and  Mrs.  M. 
A.  Spencer  were  joint  hostesses  at  a 
luncheon  given  in  Laurel  Court  at  the 
Fairmont  Hotel  on  Thursday,  Decem- 
ber 1.  The  table  decorations  were 
carried  out  in  red  and  gold,  a  large 
gold  basket  filled  with  red  poinsettas 
centering  the  large  round  table,  holly 
and  fern  were  artistically  scattered 
over  the  cloth  and  the  favors  and 
place  cards  carried  out  the  motif. 

*  &        ~M 

Tahoe  Tavern 

Winter  days  at  Lake  Tahoe  this 
year  will  include  festivities  at  Tahoe 
Tavern  where  prominent  people  from 
various  parts  of  the  country  will  con- 
gregate. Prominent  among  society 
folks  spending  the  holidays  at  Tahoe 
Tavern  will  be:  The  J.  J.  Baumgart- 
ners  and  party ;  Mrs.  Elsie  Brower 
from  Oakland;  Mrs.  Leo  D'Evelyn, 
Mr.  and  Mrs.  Bruce  Dohrmann,  The 
Murray  Fosters,  W.  P.  Fuller  Jr.,  Miss 
Marian  Huntington,  Mr.  and  ■  Mrs. 
Wickham  Havens,  P.  C.  Hale,  The  M. 
Hirschmans,  Mrs.  A.  W.  Hills,  E.  A. 
Julian,  P.  L.  Johnson,  J.  R.  Noland, 
Dr.  E.  A.  Kruse,  Joel  Kaufmann,  Mr. 
and  Mrs.  Samuel  Lilienthal,  E.  L. 
Oliver,  J.  M.  Patrick,  Mrs.  C.  H.  Per- 
kins, Dr.  Russell  Ryan,  Donald  Royce, 
Mr.  and  Mrs.  W.  £.  Stevens,  E.  A. 
Stent,  Mr.  and  Mrs.  Bert  Scott,  J.  P. 
Smith.  Mr.  and  Mrs.  Albert  Spauld- 
ing,  Mr.  Dudley  Tait.  Geo.  S.  Towne, 

Dr.  W.  C.  Voorsanger. 

*  *     * 

At  Del  Coronado 

Announcement  has  been  made  by 
Major  Colin  G.  Ross,  secretary  of  the 
Coronado  Country  Club.  Coronado 
Beach,  California,  regarding  the 
chili's  winter  program  of  golf  events. 
The  three  principal  events  are  the 
Hotel  del  Coronado  Handicap  Cup, 
Coronado  Country  Club  Amateur 
Championship  and  the  Veterans'  Cup 
tournaments.  The  first  mentioned 
tourney  takes  place  Tuesday,  January 
24  to  2S.  with  prizes  for  winner  of 
qualifying  round,  winner  and  runner- 
up  in  tournament  play.  The  club 
championship  will  be  played  Monday, 
February  13  to  16;  qualifying  round 
36  holes.  18  to  be  played  on  the  13th 
and  18  on  the  14th.  Finals  of  cham- 
pionship flight.  36  holes,  on  the  18th. 
Prizes:  gold  medal  for  low  score  in 
(Continued  on  Page  18) 


—   NOW    IN   OUR   30TH   YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special  Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary  Street 

Phone  Kearny  2866 

San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 

Good  Work,  Courteous 
Routemen 

Telephone   connection   in   San  Francisco, 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

"Why?     It's  the  Water  and  the  Table 

New  Dance   Hall.     Special   Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimminjr    Pool.     Fireproof    Hotel. 
Write    for    Booklet. 

T.   H.   CORCORAN,    Arub    Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonahle 

TELEPHONE  110 


WHEN  IN  PANAMA 

MAKE 

HOTEL  CENTRAL 

Cathedral   Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 

J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAM  V    STREET 
San  Francisco 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


MINIATURES  of  YOURSELF 
or  members  of  your  family- 
make  appreciated  and  valued 
Christmas  presents. 

Last  a  Life  Time 

HARTSOOK 

149  POWELL  STREET 
SAN  FRANCISCO 


N      W     CORNER 


PHCTDO  GRAPHS 


orever 


Pleasure's  Wand 

(Continued  from   Page  7) 

week,  being  the  heroine  of  a  story 
with  New  Orleans  its  locale.  Noah 
Beery  is  in  the  cast  as  a  swashbuck- 
ling sea  dog. 

The  picture  is  packed  with  thrilling 
episodes  and  has  a  new  slant  of  reck- 
lessness and  romance.  Dreamy  lights, 
quaint  cafes,  songs  of  traditional  love 
scenes  are  to  be  found  in  this  picture. 

Stage  presentations  of  the  usual 
Wartield  color  and  picturesque  beauty 
are  added  attractions. 

*  *     * 
California 

"Sorrell  and  Son"  still  draws  the 
people  to  the  California,  where  this 
picture  is  held  over  for  another  week, 
with  H.  B.  Warner,  Anna  Q.  Nillson, 
Nils  Asther,  Mary  Nolan,  Mickey  Me- 
Ban,  Norman  Trevor,  Louis  Wolheim. 
Carmel  Myers  and  Alice  Joyce  the 
stars. 

*  *     * 

St.  Francis 

"Lovelorn"  is  the  picture  attraction 
this  week  at  the  St.  Francis  theater, 
with  Molly  O'Day  and  Sally  O'Neill 
in  the  leading  roles.  Beatrice  Fairfax, 
well  known  for  her  lovelorn  advice,  is 
the  author  of  the  story  depicting  two 
young  sisters  in  love  with  the  same 
man. 

*  *     * 

Granada 

Lon  Chaney  plays  the  leading  role 
in  "London  After  Midnight."  which 
comes  to  the  Granada  Saturday. 

The  "man  of  a  thousand  faces,"  as 
Chaney  is  known,  plays  the  part  of  a 
Scotland  Yard  detective  detailed  to 
ferret  out  a  strange  plot  cloaked  be- 
hind the  shadows  of  a  haunted  Eng- 
lish manor  house. 

As  a  detective,  assuming  strange 
disguises  and  working  a  hypnotic 
spell  as  a  scientific  aid  to  detectives, 
Chaney  has  a  role  that  keeps  an  audi- 
ence in  suspense  until  the  solution  at 
the  close  of  the  picture.  Marceline 
Day  makes  a  charming  heroine,  and 
Conrad  Nagel  a  romantic  lover  for 
her,  while  Henry  B.  Wathall  does  a 
splendid  bit  of  character  acting  as 
"Sir  James,"  about  whom  the  plot 
revolves.  Claude  King.  Polly  Moran, 
Jules  Cowles.  Percy  Williams  have 
adequate  roles.  Waldemar  Young's 
handling  of  the  strange  scenario  was 
a  clever  piece  of  filmcraft. 

*  *     * 
Players'  Guild 

The  Players'  Guild  this  past  week 
became  a  San  Francisco  institution 
with  a  permanent  playhouse,  the 
Community  Theater,  on  the  corner  of 
Sutter  and  Mason  streets,  starting  its 
new  policy  of  performances  every 
night,  with  matinees  on  Wednesdays 


and  Saturdays.    This  policy  became 
effective  last  Thursday  night. 

"Young  Woodley"  is  the  name  of 
the  play  with  Douglas  Fairbanks,  Jr., 
son  of  the  famous  cinema  star,  and 
himself  a  well-known  principal  in 
movieland.  John  Van  Druten  wrote 
the  play  in  which  the  players  of  the 
Guild  distinguished  themselves  and 
established  their  firm  dramatic 
standing  in  this  city  where  critics 
form  their  own  opinions  irrespective 
of  what  other  cities  may  have  de- 
clared. 

Reginald  Travers  has  assembled  the 
players,    including   Allan   Connor,   in 
addition  to  Douglas  Fairbanks,  Jr.,  asj 
principal,  Cameron  Prud'homme,  and 
Ann  O'Day,  the  only  woman  in  the 
play.    Ronald  Teller,   Richard  Doyle 
and  M.  E.  Harlan  are  other  players, 
and  to  say  that  San  Francisco  was'J 
out  "en  masse"  to  do  them  honor  is 
placing  merited  praise  and   justified 
acclaim  at  the  doors  of  this  new  or-j 
ganization. 


Society 

i I  nntinued  on  Page  III 

qualifying  round  and  prizes  to  win- 
ners and  runner-up  in  other  flights. 
The  Veterans'  Club  is  scheduled  Wed- 
nesday. March  6  to  10,  and  is  open  to 
players  55  years  of  age  and  over, 
guests  of  Hotel  del  Coronado.  Prizes 
awarded  winner  and  runner-up. 

Women's  week  will  take  place 
March  12  to  17,  during  which  the 
Women's  golf  championship  will  be 
played,  including  driving,  approach- 
ing and  putting  contests.  A  mixed 
foursome  will  conclude  the  week's  ac- 
tivities. 

Other  events  listed  are  the  New 
Year's  Tournament,  January  2;  18 
holes  medal  play  under  handicap; 
Match  Play  Against  Par.  January  4. 
18  holes  under  handicap;  Handicap] 
Friday,  January  6,  18  holes  under 
handicap ;  Medal  Play,  February  2,  18 
holes  medal  play;  Flag  Tournament, 
February  22.  Weekly  sweepstakes 
will  be  played  each  week-end.  Attrac- 
tive prizes  have  been  provided  for 
winners  and  runner-up  in  above 
events. 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Gnrneld   3852 


564   Market   St. 


Jecember  10,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


THE  LORING  CLUB 

Organized  1876. 

After  fifty  years  of  continuous  ac- 
ivity,  the  Loring  Club  of  San  Fran- 
isco  is  preparing  for  its  fifty-first  an- 
mal  Christmas  concert,  December 
!0,  at  the  Scottish  Rite  Auditorium. 
iVith  the  passing  of  many  of  the  older 
nembers — members  who  have  been 
dentified  with  the  organization  for 
iO  or  40  years, — new  singers  have 
)een  added  to  the  roll  and  the  club 
las  passed  through  a  period  of  reju- 
venation. The  past  decade  has  wit- 
lessed  almost  a  complete  change  in 
ts  personnel.  The  Club  today  under 
;he  experienced  and  able  direction  of 
iVallace  A.  Sabin,  who  has  directed 
;he  Club  for  the  past  twenty  years,  is 
singing  better  than  ever  before. 

Handels'  "Hallelujah  Chorus,"  from 
the  "Messiah,"  especially  arranged 
for  mens'  voices  by  Daniel  Protheroe, 
will  appear  on  the  Christmas  program 
for  the  first  time  in  San  Francisco. 
The  "Destruction  of  Gaza,"  by  De- 
Rille,  an  intensive,  dramatic  number 
will  also  be  presented  for  the  first 
time  by  the  Loring  Club.  A  Fif- 
teenth Century  Carol  by  Arnold  Bax, 
'Now  is  the  Time  of  Christmas,"  with 
flute  obligato,  will  add  to  the  interest 
rf  this  program,  "Ring  Out  Wild 
Bells,"  especially  arranged  by  J.  C. 
Fyfe  of  the  Loring  Club;  "Holy 
Might,  Peaceful  Night"  by  Franz  Gru- 
jer.  and  "The  Goslings,"  a  humorous 
Christmas  composition  by  Bridge,  will 
:onclude  one  of  the  most  ambitious 
uid  delightful  evenings  of  song  yet 
ittempted  by  the  Loring  Club. 

The  guest  artist  will  he  Flora  Ho- 
well Brunei-,  the  popular  KFRC  radio 
irtist,  who  will  appear  in  two  groups 
if  songs  and  sing  the  solo  part  in  the 
"lub's  rendition  of  Adam's  "Canti- 
iue  de  Noel." 


k)arquinez  Bridge 

New  motoring  delights  await  the 
raveler  in  Napa  Valley  and  its  en- 
/irona  and  already  San  Francisco  and 
East  Bay  motorists  have  begun  to 
explore  the  Silverado  country  made 
('anions  by  Robert  Louis  Stevenson, 
•uive  discovered  the  famous  Cali- 
fornia petrified  forest  for  the  first 
time  and  have  been  fascinated  by  the 
famous  spouting  geysers  at  the  base 
)f  Mount  St.  Helena,  according  to 
Harry  Main  of  the  Pacific  Highway 
Association. 

"Up  until  the  completion  and  open- 
ing of  the  Carquinez  Bridge,  the  mo- 
toring public  of  the  San  Francisco  and 
East  Bay  district  hesitated  about  ex- 
ploring the  beauties  of  Napa  Valley 
ind  its  immediate  environs."  said 
Main.  "A  trip  which  formerly  occu- 
pied half  a  day  because  of  ferry  con- 


gestion and  poor  highways  is  now 
only  a  matter  of  two  hours.  I  visited 
Napa  Valley  last  week-end  and  found 
to  my  delight  that  my  San  Francisco 
and  Oakland  friends  had  also  discov- 
ered this  new  wonderland.  Motorists 
who  for  years  have  taken  the  same 
trip  Sunday  after  Sunday  down  the 
peninsula  to  San  Jose,  Santa  Cruz, 
Monterey  and  other  places  South,  are 
now  turning  North  to  discover  that 
here  at  our  very  doors  lie  all  the  pic- 
turesque beauties,  all  the  novelties  of 
bountiful  nature  from  the  frowning 
brow  of  St.  Helena  to  the  statuary  of 
the  petrified  forest  and  the  steam 
clouds  of  the  geysers.  And  this  time 
of  the  year  is  most  beautiful.  Autum- 
nal colorings  cling  to  tree,  bush  and 
vine.  The  early  rain  has  started  the 
new  green  grass. 

"The  highways  leading  into  this 
wonderland  are  in  splendid  shape  all 
the  way  out  San  Pablo  Avenue,  Oak- 
land, to  Carquinez  Bridge  across  to 
the  Vallejo  side  where  Napa  Valley 
comes  down  to  greet  the  motorist. 
Two  hours  of  easy  driving  lands  you 
in  Calistoga,  which  is  only  a  few  min- 
utes from  the  petrified  forest,  the 
Silverado  mine,  the  spouting  geysers. 
For  a  one-day  trip,  to  my  mind,  there 
is  nothing  in  California  within  reach 
of  the  bay  cities  that  can  eclipse  in 
beauty  the  famous  Napa  Vallev  coun- 
try." 


Hollywood 
Plaza  Hotel 

With  an  attendance  of  more  than 
five  hundred  prominent  Hollywood 
and  Los  Angeles  people,  the  eight- 
teenth  monthly  artist  salon  held  Wed- 
nesday evening,  November  30,  in  the 
Hollywood  Plaza  Hotel,  Hollywood, 
.  proved  the  most  pretentious 
program  yet  held  and  justified  an  an- 
nouncement by  the  hotel  management 
that  plans  are  now  under  way  to  make 
these  entertainments  a  weekly  fea- 
ture. 

Under  the  direction  of  Gabriel  Ra- 
venelle,  who  for  twelve  years  was 
Stage  manager  for  the  late  Charles 
Frohman,  these  salons  are  increasing 
in  popularity.  Such  nationally  known 
artists  as  Mme.  Real  Mureal.  French 
tragedienne,  who  is  also  authoress  of 
many  stories,  essays  and  poems:  and 
John  Ardizoni,  operatic  baritone,  and 
founder  of  the  Ardizoni  School  of 
Opera  and  Allied  Stage  Arts  in  Long 
Beach.  Calif.,  were  heard.  Mine.  Mu- 
real presented  a  dramatic  reading  of 
"La  Marseillaise"  and  three  of  the 
better  known  poems  of  Ella  Wheeler 
Wilcox  as  well  as  some  of  her  own 
verses.  .Maestro  Ardizoni  presented 
the  prologue  from  "Pagliaeci."  .Mme. 
Mureal.  it  was  learned,  is  a  godchild 
of  the  late  Mme.  Sara  Bernhardt. 


W.  W.  HEALEY 

NOTARY   PUBLIC— INSURANCE 
"ROKER 

208  CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and   Watches   a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506   MARKET  STREET 
Phone  Doug-las  649 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given  to 

Each  Order 

Office  and   Works:    1625   Mission   St. 

Phone   Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury   HIcIk.  I 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


NEW  ORLEANS 

lb  better  serve  our  many  friends  and 
patrons  over  J4oo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 

this  famous  hostelry  as 
One  of  Americas  Leadmj  Hotels 

ACCOMMOOAnNC  IOOO  GUESTS 

lai-Je  rooms  with  unusually  hi?h 
ceilinfs'  and  food  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort 

Alfred  S.  Amer  &  Co  ua 

NEW  ORLEANS.  LA 
Send  for  descriptive-  folder    Ticket  offices  of 
Illustrated  MaidiCws       all  Transportation 
Projram  for  the  asking  Lines  in  Lobby 

flbe  RoogfUflt 

PHOENIX.  AH.I70N* 
OPENING  OCTOBER  I9~IB 

^Atfiuo  S  Amer  — 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  10,  1927 


We 

Sunset 
Trail 

through  romance 

Ton  may  see  the  picturesque 

South  west  and  old  South  at 

no  additional  fare  on  your 

trip  Easts 

The  colorful  route  of  "Sunset 
Limited"  through  the  picturesque 
Southwest  and  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico,  Texas,  luxuriant  Lou- 
isiana; everywhere  reminders  of 
stirring  history  of  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
wish;  strange  mesa  lands;  El  Paso 
with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited,"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb; 
as  fine  as  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet.  From  New  Orleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  York  aboard 
Southern  Pacific  steamship. 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Golden  State  or  Shasta. 


'  Routes 


12 


Trains 


For  transcontinental  travel 
A  choice  offered  only  by 

Southern 


Pacific 


F.  S.  McGINNIS 

Pass.  Traffic  Mgr. 

San  Francisco 


FILM  FLICKS 

Directing  the  operation  of  a  motion 
picture  company  by  radio  from  a  dis- 
tance of  five  thousand  miles  will  be 
accomplished  for  the  first  time  in  his- 
tory when  Robert  Flaherty,  who  a 
few  days  ago  sailed  for  the  South 
Seas,  starts  work  on  his  new  produc- 
tion, "Southern  Skies." 

The  expedition  is  one  of  the  strang- 
est in  the  history  of  pictures,  being 
partly  a  production  and  partly  an  ex- 
ploration trip.  They  will  film  the  pic- 
ture along  the  southern  archepeligo, 
invading  spots  where  no  white  man 
has  ever  been  before.  Flaherty  is 
famous  for  this  type  of  work,  having 
filmed  "Nanook  of  the  North"  in  the 
Arctic,  and  "Moana  of  the  South 
Seas"  in  the  tropics. 

With  the  company  is  being  carried 
almost  a  shipload  of  trade  goods ;  per- 
fumes, quinine,  clothing,  and  other 
articles,  which  will  be  used  as  wages. 
The  natives  have  no  use  for  money, 
and  must  be  paid  in  goods,  so  a 
traveling  store  will  accompany  the 
film  company.  With  the  directors  are 
a  party  of  technicians,  cameramen, 
and  traders.  Interpreters  will  be 
picked  up  for  the  expedition  at 
Papeete. 

The  party  is  sailing  in  two  groups, 
the  directors  and  business  managers 
in  the  first  unit  on  the  Tahiti,  and  the 
players  on  another  vessel  later  this 
month.   They  will  pass  six  months  in 

the  tropics  making  the  picture. 

*  *     * 

"Marines"  Director 
Under  New  Contrac. 

George  Hill,  director  of  "Tell  It  To 
The  Marines,"  "The  Barrier,"  "Zan- 
der the  Great"  and  other  hits,  has 
been  signed  under  a  new  long  term 
contract  at  the  Metro-Goldwyn-Mayer 
studios.  Hill  is  now  engaged  in  film- 
ing the  super  spectacle,  "The  Cos- 
sacks," starring  John  Gilbert,  with 
Renee  Adoree,  Ernest  Torrence  and 
other  noted  players.  It  is  a  romance 
of  Russia  with   magnificent  settings 

and  several  hundred  people. 

*  *     * 

Swedish  Charmer 
Signs  Contract 

Greta  Garbo,  famous  Swedish  mo- 
tion picture  star,  brought  to  America 
some  two  years  ago  by  Louis  B. 
Mayer,  is  to  remain  in  the  Metro- 
Goldwyn-Mayer  galaxy  of  stars. 

Miss  Garbo  has  been  the  most  sen- 
sationally successful  foreign  star  of 
the  screen's  history.  She  has  just 
completed  her  initial  solo  starring 
vehicle  "The  Divine  Woman,"  a  film 
version  of  the  stage  play  "Starlight," 
directed  by  Victor  Seastrom.  Among 
her  successes  have  been  "Love,"  in 
which  she  played  "Anna  Kareninu," 
"Flesh  and  the  Devil,"  "The  Tempt- 
ress" and  Ibanez'  "Torrent." 


She  has  created  a  new  film  charac- 
terization, best  described  as  "sophisti- 
cated innocence."  John  Colton,  au- 
thor of  "The  Shanghai  Gesture," 
"Rain"  and  "The  Devil's  Plum  Tree," 
is  now  engaged  on  her  next  starring 
vehicle,  a  romance  of  the  tropics. 

Circus  Folk  Find 
Work  in  Pictures 

There  will  be  no  idle  season  during 
"winter  quarters"  for  many  circus 
players  this  year.  Dozens  of  acts  from 
circuses  have  been  engaged  to  play  >n 
"Monkey  Business,"  the  new  co-star- 
ring vehicle  for  Karl  Dane  and  George 
K.  Arthur.  It  is  a  circus  comedy  di- 
rected by  Edward  Sedgwick,  and  an  I 
entire  circus  was  built  as  a  setting  for 
the  new  play.  Louise  Lorraine,  Fred- 
die Humes,  Sydney  Jarvis  and  others 
of  note  are  in  the  cast. 

*  *     * 

"Lady  of  the  Pullman"  is  the  title 
of  Norma  Shearer's  first  screen  play 
since  her  recent  marriage  to  Irving 
G.  Thalberg.  The  new  picture,  in  j 
which  Miss  Shearer  plays  a  traveling 
saleswoman  in  the  cloak  and  suit  line, 
is  being  directed  b>  Sam  Wood,  and 
is  laid  aboard  Pullman  cars  and  in  I 
hotels.  It  is  a  vivid  romance  of  life 
on  the  road  with  sales  folk. 

Ralph   Forbes,   the   English   actor: 
Margaret  Landis  and  others  of  note 
i  the  casl . 

#  ♦         ♦ 

Pertinent  to  Players 

Lon  Chaney,  on  finishing  his  new 
vehicle,  "The  Big  City,"  will  leave  the 
studio  on  a  brief  quail  hunting  expe- 
dition preparatory  to  starting  work 
in  "Laugh,  Clown,  Laugh,"  in  which 
e  will  be  directed  by  Herbert  Brenonl 

*  *     * 

The  high  fur  collar  on  evening  coats 
is  coming  into  style  again,  as  the  re- 
sult of  Greta  Garbo's  costumes  in  | 
Metro-Goldwyn-Mayer's  "Love."  Fol- 
lowing its  opening  at  the  Embassy 
Theater  in  New  York,  modistes  I 
launched  several  new  models  based  on 
the    garb    of    the    famous    Swedish 

actress. 

*  *     * 

John  Gilbert,  starring  in  George 
Hill's  new  production,  "The  Cos- 
sacks," has  given  up  such  mild  pas-  j 
times  as  golf  to  play  strenuous  ath- 
letic games  with  the  Cossacks 
brought  from  Europe  to  ride  with 
him  in  the  new  picture.  Wrestling  is 
one  of  their  favorites. 


Bookkeeper,  Typist,  Machine  -  Billing, 
Filing.  Handles  correspondence.  Pub- 
licity experience.  Meet  public.  Desires 
temporary  or  permanent  position  re- 
quiring any  or  all  of  above  qualifica- 
tions.—Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.    35c,  50c,  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch  11  a.  m.  to  2  p.  m.   (a  la  carte).    Private  Dining  Rooms 
for  Banquets   and  Parties,   Seating  75   to   100  People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone   8100 


Weekdays,   Luncheon  $  .75 

(11:30    to   2    p.  m.) 
Dinner,  Week  Days  &  Sundays  I. r.O 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe   in    America 


Our  Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue,   SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
11:30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4:80  to  8:30  p.m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00  P.M. 
Unsurpassed    Cuisine 

Bl  ^El.  *  aSH 

14-Mile   House 

CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 

^•C^k                      CAROLINE  JONES 
^^LAV^^A       i.uiicheon  is  served  from  11:30  to 

a1»t\T      2:3° and  Tea  from  3  to  5 

T^^Hr'LJAl    \J$      lixclusive  use  of  room   for  club  dinners 

^^jjgrv         ^34  Sutter  St.             Douglas  7118 

ICE  CREAr% 


CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


We  now  deliver  to  any  part  of  the  city — including  Sundays  and  Holidays 
No  extra  charge. 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing;  from  6  p.  m.  to  1   a.  m. 


THIRD     STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS.    PENSTOCKS, 

FLUMES.    GASHOLDERS.    SMOKESTACKS.    ETC. 

San   Francisco,  Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  A\enue 


Table  Linens  laundered  so  you'll  be 
proud  of  them. 

La  Grande  &  White's  Laundry 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo   1488 


San  Francisco 


Parisian  Dyeing  and  Cleaning 

MIME.  M.  S.  E.  LEE 


Parisian  Dyeing  and  Cleaning 


583  Post  Street 
In   Yircinia   Hotel 


San   Francisco 
Phone  Franklin  2510 


[San  Francis^  Storage Compamj  p«osrec 

STORAGE         ■ 


'movim;.  packing,  shipping 

, .  suiter  ju«  mot  i  uummroom  SIS. 


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OVER 

CARQUINEZ 

BRIDGE 

to  Lake  County,  the 
"Switzerland  o  f 
America";  to  Jack 
London's  beloved 
Valley  of  the  Moon ; 
to  Stevenson's  won- 
derful Silverado 
country  and  the 
Redwood  Empire 
beyond. 

Reached  via 

SAN  PABLO  AVE. 

OAKLAND 


OVER 

ANTIOCH 

BRIDGE 

to  the  superbly 
beautiful  Sacramen- 
to River  country — 
the  "Netherlands  of 
America"  —  the  fa- 
mous land  of  Sut- 
ter's gold  and  the 
State  capital.  Fine 
paved  highway  all 
the  way. 

Reached  via 

TUNNEL  ROAD 

OAKLAND 


BRIDGES     OPEN 
ALL    DAY    and    ALL    NIGHT 

No  Time  Tables!  —  No  Delays! 


A   GUIDING   SIGN 

To  Those  Who  Appreciate  Jine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California, make  this 
famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  \  is  its  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  dc  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto.  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
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There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
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Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  hy  Panama  Mail  and  return  by 
rail  {or  vice  versa)  for  as  little  as  $350.  (This  price  docs  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA,  December  17th:  SS  ECUADOR,  January  7th.  From  New 
York:  SS  COLUMBIA.  December  31st:  SS  VENEZUELA.  January  21st. 
1928. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
ot    ticket   agent,  or  write  to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET 
LOS   ANGELES 


2  PINE  STREET         10  HANOVER  SQUARE 
SAN    FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUVTER  2342 


f 


$5.00  PER  YEAR 
SAN  FRANCISCO 


PRICE  10  CENTS 


-J 


Saturday,  December  17,  1928 


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M.  CIX 


SAN  FRaNCISCO,  CALIF.,  DECEMBER  17,  1927 


No.  51 


Air  Lines 


By  Lieutenant  Blaine  Stubblefield 


In  1922  the  passenger  rate  between  Cleveland  and  De- 
;roit  by  airplane  was  approximately  §50.  That  was  when 
;he  old  Aeromarine  Company  was  operating  the  line.  On 
November  1st  the  Stout  Air  Service,  Inc.,  inaugurated  its 
lew  passenger  service  on  the  same  route  and  announced  a 
lassenger  fare  of  $18.  The  distance  is  91  miles  and  the 
'are  by  the  mile  is  slightly  less  than  20  cents.  This  fare 
s  about  twice  the  average  air  passenger  rate  the  country 
iver,  the  reason  being  that  it  is  a  short  hop.  It  is  obvious, 
lowever,  that  air  carriers  cannot  haul  passengers  five 
niles  for  50  cents  or  50  miles  for  85. 

On  long  lines,  like  the  Boeing  Transcontinental,  1947 
Bled  from  San  Francisco  to  Chicago,  where  planes  make 
;he  entire  trip  on  daily  schedule,  regardless  of  cargo 
xnmdage  or  passengers,  the  passenger  rale  is  materially 
■educed.  On  the  Boeing,  Pacific  Air  Transport,  and  West- 
srn  Air  Express,  the  average  rate  is  10  cents  (plus)  per 
nile.  For  example,  the  rate  to  Sacramento  is  $11,  to  Los 
\ngeles  $45.50,  to  Portland  $68,  to  Chicago  $200. 

*  *     * 

We  hear  much  talk  about  the  superiority  of  German 
th-planes,  and  their  air  transport  and  army  records  show 
hat  it  is  mostly  true.  Nevertheless,  we  have  the  some- 
vhat  surprising  fact  at  hand,  that  Germany  is  (he  world's 
greatest  buyer  of  American-made  aircraft. 

Those  who  follow  Germany's  progress  in  aviation  have 
10  doubt  noticed  a  tendency  in  that  country  toward  "low- 
ving"  monoplanes.  Low-wing  monoplanes  have  at  least 
\\o  disadvantages:  the  wings,  being  close  to  the  ground, 
.re  struck  and  damaged  by  flying  gravel,  snaps,  and  other 
Bstructions  thai  may  be  encountered  on  emergency 
ields.  Second,  the  wings  obstruct  the  passengers'  view 
if  the  ground.  But  they — the  low-wing  type  of  mono- 
kines— have  a  single  advantage  that  is  of  much  impor- 
ance  in  crowded  Germany.  They  take  off  in  about  half 
he  run-distance  required  by  high-wing  types.  The  reason 
or  this  quick  take-off  is  that  the  low-wing  piles  up  and 
Bnpresses  the  air  between  its  lower  surface  and  the 
rround,  thus  buoying  the  ships  off  the  field  very  quickly. 

*  *      * 

Just  a  few  words  about  the  San  Francisco-Oakland  air- 
lort  controversy.  In  brief,  it  is  a  tempest  in  a  teapot,  and 
anno!  possibly  make  any  difference  to  San  Francisco  as 
he  cross-roads  of  the  coastwise  and  transcontinental 
rates. 

The  air  mail  carriers  have  chosen  the  Oakland  port  as 
i  landing  field  for  a  reason  that   is  simple  and  perfectly 


obvious  to  anyone  with  practical  knowledge  of  aviation. 
That  reason  is  the  14-mile  water  hazard  (San  Francisco 
Bay)  lying  to  the  east  of  Mills  Field  and  directly  under  the 
air  mail  routes  from  that  field. 

The  water  alone  is  not  a  hazard,  but  combined  with  the 
blanket  of  fog  which  unfortunately  covers  the  entire  Bay 
region  at  times,  especially  during  arrival  and  departure 
hours  of  mail  planes,  it  is  a  hazard  and  a  serious  one.  It 
is  a  fact  that  airplanes  can  and  do  fly  over  quite  large 
bodies  of  water  without  danger.  The  Boeing  pilots  them- 
selves cross  the  southern  end  of  the  Great  Salt  Lake, 
many  miles  from  the  shore.  But  they  do  it  at  a  high  alti- 
tude, so  that,  in  case  of  motor  failure,  they  could  glide 
to  the  shore  from  any  point.  But  suppose  a  cloud  or  fog 
is  lying  over  the  lake  at  a  ceiling  of  1000  or  1500  feet,  or 
even  more.  Then  the  pilot  who  flies  under  it  is  betting  his 
own  life  with  those  of  his  passengers,  government  mail  of 
unknown  value,  and  a  §25,000  airplane  that  his  motor  will 
not  stop.  Is  there  any  sane  man  in  the  world  who  would 
make  such  a  wager  that  his  automobile  motor  would  not 
stop  during  a  like  period  of  time?  Especially  a  one-sided 
wager  with  nothing  to  win  if  it  didn't?  Certainly,  there 
is  no  such  man. 

The  Mills  Field  situation  is  an  exact  parallel.  The  bay, 
where  the  route  crosses,  is  14  miles  wide;  14  miles  is 
73,920  feet.  Now,  suppose  a  plane  to  be  half  way  across 
when  its  engine  stops.  How  nigh  will  it  have  to  be  to 
glide  to  either  shore?  The  distance  to  either  shore  is 
36,960  feet.  The  "gliding  angle"  of  the  Boeing  mail  plane, 
for  example,  is  about  7  to  1 — that  is,  it  will  glide  with  a 
dead  motor,  to  a  point  distance  seven  times  its  altitude 
from  the  point  over  which  the  motor  stopped.  Then,  take 
36,960  feet  (  the  shortest  distance  to  land)  and  divide  it 
by  seven.  The  answer  is  5.280  feet.  If  the  plane  is  flying 
lower  than  that  when  the  engine  stops,  it  cannot  possibly 
reach  land.  Then  a  pilot,  compelled  to  fly  over  this  stretch 
of  water  under  a  cloud  or  fog  at  a  ceiling  of  500,  1000, 
3000  or  4500  feet,  must  bet  his  own  and  his  passengers' 
lives,  his  plane  and  his  cargo  that  one  of  a  hundred  me- 
chanical failures  will  not  stop  his  engine. 

To  be  sure,  fog  will  cover  the  Oakland  airport  at  times, 
possibly  as  often  as  it  does  Mills  Field,  but  if  there  is  any 
ceiling  at  all.  the  mail  can  get  off.  In  case  of  fog  on  the 
ground,  it  is  only  50  minutes  by  truck  to  Concord,  or 
Diablo  Field,  which  is  clear  at  all  times  except  in  ct 
general  storms  or  wide-spread  tule  fogs.  From  Mills  Field 

ntinued  on  Page  10) 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  192 


Plunder  for  Supervisors 

We  are  getting  quite  a  nice  little,  body  of  pirates  in  the 
board  of  supervisors  and  there  is  no  doubt  that  a  cleaning 
up  will  be  necessary  before  some  of  the  members  have 
served  their  full  terms. 

Their  last  and  newest  game  is  to  make  the  public  pay 
for  the  expenses  of  their  election.  We  are  not  so  green 
and  inexperienced  as  to  pretend  to  be  surprised  at  this 
development.  It  has  been  carried  on  from  time  immemo- 
rial. The  expenses  of  election  have  to  be  paid,  sometimes 
in  one  fashion,  sometimes  in  another.  The  simple  citizen 
always  pays.  But,  being  simple,  he  likes  a  certain  amount 
of  concealment  of  the  fact.  He  really  revels  in  being 
fooled.  Not  that  he  is  really  fooled;  but  he  cannot  look 
the  truth  in  the  eye  without  squinting. 

Now  these  supervisors  are  too  straightforward  in  their 
piracy.  They  have  set  to  work  to  raise  the  wages  of  cer- 
tain groups  of  city  employees,  groups  whose  wages  are 
to  be  raised,  merely  as  part  of  the  price  for  election  sup- 
port. This  is  rather  too  patently  piratical.  To  get  public 
employees  to  support  you  politically  and  then  to  pay  for 
that  support  out  of  the  public  funds,  is  surely  as  neat  a 
dishonest  little  operation  as  one  could  well  conceive. 

But  there  is  even  one  step  further  in  the  morass  of 
piracy  and  peculation.  There  is  not  enough  money  in  the 
treasury  to  support  the  raise  in  wages.  What  do  the 
super-pirates  say  about  that?  Do  they  point  tearfully 
to  the  empty  treasury  and  say:  "No  can  do"?  Not  a  bit 
of  it.  With  the  swaggering  insolence  which  can  only  come 
from  a  perverted  heart,  they  contemplate  a  raid  on  the 
street  repair  fund  to  pay  these  election  obligations. 

Consider  what  the  condition  of  our  streets  means  to 
this  city,  and  that  that  condition  will  become  ruinous  if 

the  funds  are  withdrawn. 

*     *     * 

War  Alarms 

There  are  always  war-alarmists  as  well  as  war-wishers. 
It  is  hard  to  say  which  of  them  causes  the  most  trouble  in 
the  long  run.  The  writer  remembers,  as  a  boy,  an  old 
clergyman,  who  used  to  say,  in  connection  with  the  politi- 
cal affairs  of  his  country:  "What  we  want  is  a  good  war." 
Now,  one  can  readily  imagine  that  if  there  were  many 
people  who  thought  in  terms  of  that  pleasing  divine,  the: 
fact  of  war  could  not  but  be  insistent. 

But  nowadays  we  are  flooded  with  war  prognostications 
and  go  to  bed,  our  heads  rattling  with  imaginary  explo- 
sions of  purely  fictitious  air  bombs.  We  get  so  fussed  up 
with  the  fears  that  we  may  even  welcome  the  actualities. 
That  is  a  matter  to  be  guarded  against.  So  many  news- 
paper men  are  like  the  Fat  Boy  in  Pickwick  and  like  to 
"make  your  flesh  creep". 

Lord  Robert  Cecil,  who  knows  a  thing  or  two  about 
war  and  peace,  says  that  the  danger  of  war  lies  "in  fear 
and  excessive  nationalism".  There  is  something  to  that. 
Fear  can  produce  war.  There  is  little  doubt  that  fear  did 
produce  the  last  war.  The  best  results  of  enquiry  into 
its  causes  show  no  swaggering  brutal  Teuton,  but  a  Ger- 
man frightened  out  of  his  wits  and  so  driven  by  fear  as 
to  have  no  idea  of  the  mischief  that  he  was  doing.  Fear 
causes  war.  But  how  about  nationalism  ?  It  may  be  con- 
ceded that  a  people  which  is  not  a  nation  will  fight  to 
become  a  nation.    And  having  conceded  that,  we  have 


rather  a  fantastic  view  into  a  precarious  future.  Whe 
we  look  at  the  Orient  and  see  the  numerous  peoples  wh! 
are  no  doubt  eager  to  become  nations,  we  see  the  need  o 
cultivating  a  Christmas  spirit. 

And  yet  Lord  Reading  says  that  he  sees  no  clash  be 
tween  East  and  West  coming.  Lord  Reading  is  an  opti 
mist.  Nobody  who  has  been  as  successful  as  he  has  bee? 
with  as  little  trouble,  could  be  anything  else. 


Public  Taste 

Now  and  again,  one  almost  despairs  of  progress  undei 
the  happy-go-lucky  methods  of  an  unregulated  democracy 
Violations  of  the  most  elementary  canons  of  good  tast< 
appear  to  develop  so  luxuriously  and  so  utterly  unrestrairi 
edly,  that  one  feels  compelled  to  submit  to  the  pressure 
and,  retiring  to  the  country,  swear  eternal  enmity  agains 
the  urban  populace. 

But  it  is  all  a  question  of  time.  Look  back  over  a  periot1 
and  one  will  see  that  the  public  taste  does  develop.  It  i 
true  that  the  pace  is  slow  and  that  mixed  with  the  im1 
provement  are  the  closest  clinging  vulgarities  which  seen1 
impossible  of  extirpation.  But  on  the  whole,  taste  doei 
develop.  The  ordinary  San  Franciscan  of  today  does  de 
mand  things  which  in  some  respects  are  more  esthetii 
than  those  which  the  cultivated  San  Franciscan  demanded 
twenty  years  ago.  It  could  not  be  said  for  a  moment  thai 
the  ordinary  San  Franciscan  of  today  is  as  fine  a  person  ai 
the  cultivated  one  of  twenty  years  ago,  it  cannot  be  maini 
tained  that  speaking  broadly,  his  taste  is  as  good.  Bu( 
there  are  things,  for  example,  the  sense  of  color,  in  whicl 
the  average  citizen  is  far  ahead  of  his  social  superior  o> 
twenty  years  ago. 

Sometimes,  it  is  hard  to  say  where  the  superiority  lie? 
and  why  one  set  of  people  has  better  taste  than  another1 
Perhaps  it  is  the  blending  of  utility  and  beauty  that  mark) 
the  difference.  A  rather  funny  question  arises  in  conned 
tion  with  the  quite  beautiful  silk-shaded  lamps  which  ar 
now  in  use.  It  is  the  custom,  with  many  of  €ur  citizen' 
to  carefully  light  the  lamp,  pull  up  the  blinds  to  reveal  it 
beauty,  and  then  retire  to  the  kitchen  to  abandon  then} 
selves  to  shirt-sleeved  comfort. 

Just  where  would  you  find  the  public  taste,  in  the  lam 
or  the  kitchen? 

*     *     * 

Sentimental  Obstinacy 

If  there  is  one  thing  more  than  another  upon  which  thi 
country  has  expressed  its  opinion,  it  is  in  the  matter  t 
mixing  up  with  the  rest  of  the  world  in  an  internationj 
babblement,  which  might  very  easily  deteriorate  into  a 
international  dog-fight.  We  have  had  enough  of  tha 
Transports,  full  of  our  youth  en  route  for  Europe,  do  n( 
fill  us  with  the  enthusiasm  which  some  ten  years  ag 
reigned,  on  our  lips,  if  not  in  our  hearts. 

His  attempt  to  line  us  up  with  the  League  of  Natior 
gave  Mr.  Wilson  his  death  stroke  and  sent  a  very  abl 
and  highly-respected  President  down  the  long  staircas 
to  death  and  oblivion.  The  people  of  this  country  ha\ 
grown  more  fixed  in  the  notion  that  the  less  they  have  1 
do  with  other  folks,  except  in  the  way  of  legitimate  con 
merce,  the  better  for  everybody. 


ecember  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


But  the  obstinacy  of  the  people  is  matched  by  the  ob- 
nacy  of  the  sentimentalists.  We  have  seen  Chester 
well  time  and  again  rehashing  the  arguments  of  the 
ague  of  Nations  and  asking  us  in  the  name  of  Hu- 
inity  to  risk  the  lives  of  our  sons  in  a  conflict,  between, 
Y  Lithuania  and  Poland,  for  the  ownership  of  Vilna. 
mehow,  Vilna  does  not  strike  us  as  worth  dying  for, 
3n  if  we  were  going  to  get  it. 

Now  another  group,  among  them  Professor  Lyman  Ray 
ilbur  of  Stanford,  is  worrying  the  President  about  the 
jrld  Court,  a  court  whose  decisions  could  only  be  carried 
t  by  something  like  that  League  of  Nations,  with  which 

will  have  nothing  to  do. 
rhere  is  nothing  like  the  obstinacy  of  the  idealist.  The 
ire  impossible  the  ideal,  the  greater  the  obstinacy. 


Non  Olet  Pecunia 

It  was  a  Roman  emperor  who,  being  upbraided  with  the 
:t  that  he  was  taxing  sewage,  replied  with  the  now 
irld-famous  statement:  "Money  does  not  smell."  This 
a  truth  that  we  all  recognize.  Nobody  asks  the  origin 
money,  though,  occasionally,  one  may  be  curious  about 
e  sources  of  other  forms  of  property. 
But  there  is  a  very  strange  connection  between  garbage 
d  money,  which  would  seem  to  show  that  the  old  Roman 
iperor  had  a  keen  foreknowledge  of  what  the  future 
mid  bring.  Of  all  the  various  things  that  make  up  the 
ssible  boodling  material  in  a  modern  municipality, 
rbage  comes,  first  and  last,  as  the  most  strikingly 
oductive.  Bootleg,  gambling  and  redlight,  these  are  the 
vorite  materials  of  the  fictionist  and  the  warm  evangel- 
;  from  which  are  constructed  the  piles  of  wealth 
jtined  to  doom  the  possessor  to  everlasting  perdition. 
Between  ourselves,  however,  all  the  vices  in  the  world 
le  into  utter  insignificance,  when  confronted  by  the 
fstic  sinfulness  of  the  modern  garbage  can.  A  garbage 
i  and  a  laughing  Italian  possess,  in  conjunction,  more 
Bial  potentialities  for  municipal  sin  than  all  the  other 
Res  in  the  community  combined. 

In  Oakland  the  game  is  going  merrily  on.  One  jealous 
al  politician  after  another  is  screaming  about  the 
lelly  money  which  has  come  out  of  the  garbage  can. 
i,  the  money  does  not  smell,  it  does  not  betray  the 
ner  thereof  by  any  odors  of  Araby.  but  the  fact  seems 
remain  that  merely  handling  garbage  cans  causes  bank 
founts  to  grow  suddenly  and  real  property  to  change 
owners  with  alacrity.  It  is  a  sad  state  of  affairs  and 
s   sent    the   aged    mayor   of   Oakland    to   lied    with    a 

idache. 

*     *     * 

The  Rising  Color  Tide 

There  is  quite  an  ominous  movement  on  foot  to  divide 
•  world  on  the  color  Question.  It  is  a  movement  which 
cos  different  forms  and  is  more  notable  at  one  place 
m  another.  But  there  can  be  no  doubt  that  the  matter 
taking  on  an  ever-growing  significance. 
For  example,  we  read  thai  in  New  York  the  other  day. 
plored  entertainer,  a  young  woman,  was  given  a  funeral 
which  there  were  one  hundred  and  fifty  thousand 
turners  and  that  the  trappings  of  the  funeral  were 
ire  lavish  and  expensive  than  fall  to  the  lot  of  any 
irtals  save  .meat  singers,  like  Caruso,  or  sovereigns  who 
ve  just  ceased  to  reign.  Such  incidents  show  that  even 
this  country  the  negro  race  is  growing  in  wealth  and 
material  importance  to  an  extent  which  will  make  itself 
t  in  the  near  future.  Money  talks  in  more  senses  than 
e,  and  no  class  which  possesses  money  is  likely  to  will- 
rly  occupy  an  inferior  position  for  any  longer  time  than 
necessary. 


Winter  Football 

By  Lyman  Martin 
THE  WEST  VS.  WHOLE  COUNTRY 

Out  here  in  sunny  California  winter  football  games  are 
decidedly  in  vogue.  The  first  to  hold  games  in  the  mid  of 
winter  was  the  committee  conducting  Pasadena's  Tourna- 
ment of  Roses.  Then  two  years  ago  the  late  Andy  Smith 
prevailed  upon  the  University  of  Pennsylvania  to  come 
out  and  meet  the  Golden  Bears  in  their  lair  across  the 
bay.  The  Shriners  also  inaugurated  their  East  versus 
West  game  that  year.  That  made  two  games  for  this  lo- 
cality and  one  for  the  southland. 

This  year  there  are  to  be  four  games : 

The  Tournament  of  Roses  game  in  Pasadena,  in  which 
Stanford  meets  the  Pittsburg  Panthers  of  the  East;  the 
game  over  in  Berkeley  on  December  31,  between  Cali- 
fornia and  Pennsylvania;  the  Shriners'  game  on  January 
2,  in  which  East  meets  West,  and  the  additional  game  in 
the  southern  part  of  the  state,  in  which  a  team  represent- 
ing the  West,  will  meet  a  team  from  the  South. 

That  is  plenty  of  football  for  one  short  period  to  be 
played  in  one  section  of  the  country. 

California  and  Stanford  have  a  working  agreement, 
that  usually  works,  to  the  effect  that  if  one  university  has 
a  major  game  scheduled,  the  other  university  will  not  in- 
fringe upon  its  rival's  rights  by  scheduling  a  major  con- 
test. 

It  is  to  be  regretted  that  the  North  and  South  of  this 
state  have  no  such  agreement.  There  will  be  plenty  of 
patronage  for  all  concerned,  but  the  football  material  of 
the  West  has  been  too  widely  divided. 

Andy  Kerr  .in  the  East  has  signed  up  some  of  the  best 

players  in  the  country.   Several  Ail-Americans  are  on  his 

•  list.   Every  position  on  his  squad  is  strongly  represented. 

All  in  all  he  has  a  fine  team  recruited  from  everywhere. 

Coach  Hollingbery  in  the  West  has  not  been  so  fortu- 
nate. It  is  true  that  he  has  signed  many  fine  players.  It 
was  given  out  in  press  notices  that  he  had  signed  many 
more,  yet  later  dispatches  would  state  that  certain  players 
had  decided  to  play  in  some  other  game  or  that  Confer- 
ence rules  prevented  their  playing  at  all. 

Nevertheless,  we  are  to  have  two  good  games  of  foot- 
ball here  around  the  New  Year's  holidays. 

Coach  "Nibs"  Price  of  the  California  Bears  promises 
an  offensive  that  is  really  deceptive  for  the  Pennsylvania 
game.  It  was  the  element  of  deception  that  was  sorely 
lacking  in  the  Stanford  game.  This  probably  lost  the 
game  for  the  Bears. 

Captain  Coltrin  will  be  playing  his  last  game  for  Cali- 
fornia, and  it  is  expected  that  he  will  play  the  game  of  his 
life  and  so  show  some  of  the  Ail-American  pickers  that 
he  is  deserving  of  more  recognition. 

The  team  that  is  to  represent  the  West  in  the  Shriners' 
contest  is  not  a  team  of  all-stars.  It  may  be  that  they 
will  tight  the  harder  and  play  better  together  than  the 
Eastern  team  for  that  very  reason.  Hollingbery  will  be- 
gin whipping  the  team  into  action  shortly.  Although  the 
East  is  figured  to  win  very  easily,  when  they  return  to 
the  lands  of  winter  snows  they  will  have  bumped  into 
some  nice  weather. 


It  is  said  that  the  human  race  came  into  existence  about 
16,000.000  years  ago,  and  there  is  no  good  reason  why  in 
another  16,000.000  years  it  should  not  learn  to  act  like  a 
human  race. — Louisville  Times. 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  192 


Merry  Christinas 

A  Merry,  Merry  Christmas  to  each 
and  every  one ! 

May  this  be  the  very  best  Christ- 
mas you  have  ever  known!  May  you 
have  your  heart's  desire!  And,  best 
of  all,  may  happiness,  health,  wealth 
and  contentment  be  showered  upon 
you  and  yours! 

Let's  be  optimistic.    Why  not  ? 

It's  a  whole  lot  pleasanter  than  be- 
ing grouchy,  or  pessimistic — and  who 
cares  if  you  do  spread  on  a  little 
applesauce !  Tis  Merry,  Merry  Christ- 
mas. 

So  polish  up  your  apples — and  give 
yourself  and  those  whom  you  love  a 
blessed  Yuletide. 

Merry  Christmas — the  phrase  is 
old,  but  the  way  in  which  you  express 
Christmas  makes  it  ever  new ! 


Hollyberry  Time 

Homes  are  probably  the  first  to 
blossom  into  miniature  hollywood  for- 
ests. For  even  now  we  see  wreaths  of 
holly  suspended  from  windows. 

Engagements  seem  to  jump  into 
prominence  with  the  advance  of  the 
holiday  season,  attesting  the  value  of 
mistletoe  and  making  us  realize  that 
Cupid  walks  gaily  about  at  Christmas 
time. 

*     *     * 

Bride-Elect 

Miss  Dorothy  Sneider,  whose  home 
is  in  San  Mateo,  is  one  of  the  season's 
most  attractive  brides-to-be.  Her  en- 
gagement to  Mr.  Harvey  Murray  was 
announced  a  short  time  ago.  Since 
then  she  has  been  the  recipient  of 
many  betrothal  "showers." 

A  delightful  tea  was  given  for  Miss 
Sneider  at  the  Palace  Hotel  recently, 
when  Miss  California  Prior  Andrews 
presided  as  hostess,  according  many 
friends  a  charming  day.  Pretty  fav- 
ors and  corsage  bouquets  were  used 
in  the  decorative  scheme. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 

San  Francisco  and   Los  Anpclcs 

An    Inn   of    Unusual    Excellence 

Wire  or   write   for   reservations   on   your 
next  trip  Boi-th 


By  Antoinette  Arnold 

Spring  Wedding 

Miss  Lettie  Russ,  daughter  of  Cap- 
tain and  Mrs.  E.  D.  Russ,  and  Ensign 
James  Newton  Shoffner,  U.  S.  N., 
have  announced  their  engagement, 
and  friends  of  the  popular  pair  are 
looking  forward  to  their  wedding, 
which  will  probably  take  place  in  the 
early  Spring. 

A  honeymoon  trip  to  Honolulu  is  in- 
cluded   in    the    plans   of    this   lovely 

young  couple. 

*  *     * 

Sacramento  Debutante 

Miss  Elizabeth  Simmons,  well 
known  in  the  Capital  City  of  Califor- 
nia, was  the  honor  guest  at  a  beauti- 
fully appointed  luncheon  given  at  the 
Fairmont  Hotel  recently,  when  Miss 
Barbara  Nourse  was  the  hostess. 

Miss  Simmons  recently  announced 
her  betrothal  to  Mr.  Roy  McDonald  of 
Chicago,  and  friends  of  the  bride- 
elect  have  been  feteing  this  charming 
debutante  both  here  in  San  Francisco 
and  in  Sacramento.  Table  decorations 
at  the  Fairmont  luncheon  were  partic- 
ularly   attractive  %  in    their    radiant 

Yuletide  coloring. 

*  *     * 

Miss  Vail  Jones 
Enters  Society's  Realm 

Miss  Vail  Jones,  daughter  of  Mr. 
and  Mrs.  Webster  Jones,  made  her 
formal  bow  to  society  Saturday  eve- 
ning a  week  ago  in  a  gorgeous  coming- 
out  party  given  by  her  parents  at  the 
Mark  Hopkins  Hotel. 

Dancing  took  place  in  the  Room  of 
the  Dons  and  supper  was  served  in 
the  grill,  especially  decorated  in  com- 
pliment to  the  lovely  debutante. 

Miss  Jones  greeted  her  guests  at- 
tired in  a  pink  frock  of  shell  tones, 
delicate  in  shade  and  velvet  texture. 
She  wore  a  pearl  collar  encircling  the 
neckline  of  the  gown,  made  with  tight- 
fitting  bodice  and  bouffant  in  style. 
The  presence  of  this  charming  young 

lady  was  certainly  a  pretty  picture. 

*  *     * 

Beautiful  Decorations 

The  supper  room  was  elaborately 
decorated  with  a  profusion  of  wreaths 
artistically  used  on  the  small  tables 
as  well  as  designating  the  motif.  Clus- 
ters of  wild  cherries  and  small  Christ- 
mas apples  were  used  in  Delia  Robbia 
wreaths  which  encircled  each  table. 

Pyramid  shaped  trees,  made  entire- 
ly of  red  and  yellow  apples,  were 
placed  in  gold  containers  and  there 


were    candles    in    gold    candlestick 

carrying  out  the  artistic  design. 

*  *     * 

Many  Garlands 

Graceful    garlands   of   wild    lemol 
greenery  and  fruit  made  up  the  plal 
of  decorations  carried  out  in  elaboraj 
tion  within  the  "Room  of  the  Dons, 
where  the  young  folks  danced. 

A  huge  urn  of  flowers  and  fruit 
stood  just  back  of  Miss  Jones  as  sh 
received  her  friends.  Pomegranates 
oranges,  lemons,  grapes  and  apple 
were  used  to  produce  a  gorgeou, 
effect. 

*  *     * 

Receiving  Line 

Mrsi  Webster  Jones  was  assisted  i: 
receiving  bv  two  of  her  sisters,  Mrs 
H.  M.  A.  Miller,  Mrs.  Wallace  Hast 
ings,  and  by  Mrs.  Harry  East  Millei 

Fashionables  from  the  bay  citie 
and  from  the  smart  set  of  the  penin 
sula  as  well  as  from  southern  an 
northern  California  were  guests  o 
Mr.  and  Mrs.  Webster  Jones  wha 
they  formally  presented  their  younj 

daughter  to  society. 

*  *     * 

Fashion  Show 

The  fashion  show  at  the  Mark  Hoy 
kins  Hotel  this  week  was  well  atteno 
ed,  with  Mrs.  Ralston  Page  in  charg 
of  the  usual  Monday  afternoon  even! 
Junior  League  members  wore  still 
ning  gowns  in  their  continued  plan  t 
add  funds  toward  their  pet  charity^ 
a  well  furnished  home  for  their  pro 
teges,  girls  needing  home  care  an 
protection  until  they  are  equipped  t 

make  their  own  way  in  the  world. 

*  *     * 

Blue  Cross  Ball 

A  ball  was  given  last  Wednesda 
by  the  Blue  Cross  Society  in  the  S 
Francis  Hotel,  proceeds  going  towar 
the  Christmas  fund  of  Our  Lady  c 
Guadalupe,  which  each  year  furnish* 
cheer  for  children  in  the  Latin-Amer 
can  quarter. 

(Continued  on  Page  17) 


COLONIAL  HOTEL 

630  BUSH  STREET 

Between    Powell    and   Stockton 

Snn  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BI.ETHEN.    Proprietor 


December  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


lubland's  Christmas 

Now  is  the  time  when  every  good 
[ub  woman  shows  the  mettle  for 
hich  her  favorite  club  is  known. 

Christmas-tide  with  its  good  will 
jward  all,  its  notable  benevolence,  its 
iurdy  cheer,  provides  each  individual 
sub  woman  a  genuine  chance  to  prove 
ie  purpose  of  her  club. 

Naturally,  every  club  woman  be- 
ings to  two  or  more  clubs — but,  in 
early  every  instance,  each  club 
oman,  deep  down  in  her  secret 
eart,  has  a  cherished  ideal. 

It  is,  invariably,  the  desire  to  be  of 
ractical  benefit  to  someone! 

Thus,  Christmas-tide  in  Clubland, 
leans  generous  giving,  systematic 
iving  —  and  giving  without  any 
lought  or  concern  of  having  the 
enefaction  known. 


ule-tide  Party 

A  glorious  Yule-tide  party  was 
iven  by  the  Kindergarten  Primary 
lub  for  the  children  of  Harriet 
treet  Kindergarten,  near  the  Silver 
treet  Kindergarten,  which  was 
Dunded  by  the  noted  author,  Kate 
(ouglas  Wiggin. 

Miss  Grace  Walker  has  charge  of 

ne    kindergarten    and    Miss    Betty 

ester  is  president  of  the  club  which 

resented  a  huge  pack  of  gifts  for 

ie  little  folks.  Miss  Marion  Barbour, 

ponsor   of  the   club,   and   Miss   Zoe 

[erndon   were  assisted   by   members 

i  distributing  the  Christmas  pres- 

nts. 

*     *     * 

The  "See-and-Know  San  Francisco" 
lub,  of  which  Mrs.  Frank  Todd  is 
resident,  were  assistants  in  present- 
lg  a  Christmas  program  at  the  Re- 
ef Home  last  week.  The  jay//,  orches- 

a  of  the  Junior  High  School  supplied 
ke  music  for  the  entertainment  and 
here  were  any  number  of  stories, 
antomimes,  dances  and  other  enter- 
linment. 

Mrs.  Thelma  White.  Miss  Frances 
lay  Goldman.  Miss  Helen  and  Miss 
lolly  Luchi  were  participants  in  the 
rogram  plan.  Pretty  bo  '  many  of 
hem  having  been  made     y   the  club 

omen,  were  distributed  with  useful 
ills.  Mrs.  W.  J.  Ashley,  Mrs.  C.  F. 
V'ortman.   Mrs.    Louis   Snoker   being 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to   valet.    Furnished   or  un- 
furnished.   Garag-e.   ('lass  A  steel 
frame  building. 

trtlr"  kas  !!:■  a  mansion  with 

•:ment   houst. 

PARK     LANE      APARTMENTS 

H00   Sacramento   Street 
Diagonally   Across  from    Hotel    Fairmont 


HOTEL   MARK    HOPKINS 
Nob  Hill 

A    Smart   Town    House    for    a 

Day  or  a  Year 

600  Rooms 

Tariff:   From    $4   per  day 


prominent  among  those  interested  in 
the  Christmas  event. 
*     *     * 

Mills  Club 

The  Mills  Club  will  have  an  elabo- 
rate Christmas  program  on  Tuesday, 
December  20,  when  children  will  be 
entertainers.  A  beautifully-decorated 
Christmas  tree  is  planned  with  gift 
distributions  to  the  guests  who  will 
bring  also  other  gifts  for  children  less 
fortunate,  and  to  be  presented  as 
tokens  from  the  little  folks. 

Mrs.  Jane  Seymour  Klink,  president 
of  the  club,  and  Mrs.  E.  W.  Armacost, 
former  president;  Mrs.  0.  H.  Curtaz, 
Miss  Nellie  Denman,  Mrs.  Carlo  Mor- 
bio,  president  of  the  San  Francisco 
Musical  Club;  Mrs.  Charles  H.  Frost 
and  Mrs.  Sherman  A.  Sarle  are  other 
prominent  leaders  aiding  in  the  Mills 
Club  Christmas  party. 


Trees  That  Grow 

Now  there  is  a  movement  in  club- 
land, headed  by  Mrs.  D.  0.  Castle,  of 
the  State  Federation,  to  encourage 
the  planting  of  Christmas  trees  in 
one's  garden.  Or,  if  one  does  not 
possess  a  garden,  to  aid  in  the  idea 
of  having  Christmas  trees  planted  in 
parks  or  in  school  yards.  The  bril- 
liant idea.  is.  first  of  all.  to  aid  in 
conserving  California  redwoods;  and. 
by  planting  trees,  instead  of  chopping 
them  down,  to  preserve  our  magnifi- 
cent forests. 

Mrs.  Castle  hopes  to  have  "living 
Christmas  trees",  as  they  are  termed, 
sending  forth  Yuletide  cheer  from  the 
gardens  of  many  California  homes, 
that  passersby  may  see  them,  and  be 
cheered  by  the  sight.  It  is  not  an  en- 
tirelv  new  idea,  at  that!  For.  down 
in  southern  California,  large  estates 
have  driveways  of  Christmas  trees, 
which,  each  year,  blaze  forth  in  elec- 
tric lights  with  gorgeous  Christmas 
ornaments  swaying  in  the  breeze, 
sending  forth  their  glow  of  cheer  for 
miles  around. 


^he  clubwomen  have  certainly  hit 
upon  something  novel,  and  though  no 
one  claims  that  the  thought  is  entire- 
ly original,  yet  they  are  entering  into 
the  plan  with  their  customary  zeal — 
and  that  means  before  long  there  will 
be  Christmas  trees  growing  in  gar- 
dens, in  public  squares  and  wherever 
the  clubwomen  deem  it  a  proper  place 
to  plant  such  trees. 


Noted  Writer  Defines 
First  Use  of  Trees 

Inez  G.  Howard,  author  of  a  most 
remarkable  book,  "The  Chrysalis  of 
Romance,"  tells  the  pleasing  and  au- 
thentic origin  of  the  use  of  Christmas 
trees  on  a  page  designated,  "Christ's 
Trees."  In  her  book,  Inez  Howard 
states: 

"The  early  Christians  began  using 
Christ's  Trees,  or  Christmas  Trees,  as 
a  concrete  representation  of  Christ  as 
the  Tree  of  Life." 

Inez  Howard  also  says:  "Christmas 
is  more  a  time  for  rejoicing  and  fun  in 
America  than  in  Europe,  where  the 
sacred  and  religious  side  of  the  fes- 
tival overshadows  the  merrymaking. 

"But  is  not  that  getting  away  from 
the  primal  meaning — Christ's  birth- 
day? If  the  day  had  been  called  al- 
ways, 'Christ's  birthday,  so  that  we 
could  never  forget  the  birthday  side 
of  it,  would  we  have  a  different  feel- 
ing toward  it? 

"It  might  have  brought  us  closer  to 
the  real  Christ  who  lived  and  suffered 
among  us,  who  felt  our  joys  and  sor- 
rows more  intensely  than  we  do." 
*     *     * 

Painting  of  Famous 
Californian  a  Gift 

A  gift  that  will  long  be  cherished 
as  a  priceless  possession  was  formally 
presented  to  the  San  Francisco  Wo- 
men's Building  last  Wednesday  after- 
noon, when  a  beautiful  painting  from 
the  brush  of  Alice  Best  was  made  an 
occasion  of  appreciation. 

Mrs.  James  Wales,  President  of  the 
Berkeley  Branch,  League  of  American 
Pen  Women,  of  which  the  late  Alice 
Best  was  an  active  member,  presented 
the  painting  to  the  club. 

(Continued  on  Page  lfl) 


^ 


e,  you  pay  no  more  jQ^ 


c 


fiESTM)WHg 


*The\bice  o/a  TTiousa»d  Gardens' 
224-226  Grant  Ave..  Sutter  6200 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  192 


Pleasure's  Ww> 


OBEY    NO   WAND  BU7  PLEASURE'S 

_  lorn  Moone- 


By  Josephine  Young 


Embassy 

Irene  Rich  is  on  the  screen  in  "The 
Desired  Woman"  at  the  Embassy  the- 
ater this  week,  the  change  in  program 
having  been  made  Friday.  Van  and 
Schenck  appear  in  new  songs  on  the 
Vitaphone,  which  is  still  thrilling 
theatergoers  with  its  wonderful 
speaking  and  tone  productions,  re- 
vealing the  mysteries  of  the  Vita- 
phone. 

"The  Night  Court"  is  the  comedy 
feature  of  the  Vitaphone  program, 
William  Demarest  as  the  leader  in  the 
musical  comedy;  and  there  is  a  quar- 
tet of  male  voices  to  be  heard  in  a 
number  entitled  "In  a  Monastery 
Cellar." 

William  Russell  and  Douglas  Ger- 
rard  and  Audrey  Ferris  support  Irene 

Rich  in  the  picture. 

*  *     * 

California 

"The  Private  Life  of  Helen  of  Troy" 
follows  "Sorrell  and  Son"  at  the  Cali- 
fornia theater,  with  Maria  Corda 
playing  the  role  of  Helen  of  Troy,  and 
Lewis  Stone  and  Ricardo  Cortez  in 
other  principal  roles. 

This  picture  is  famed  for  its  spec- 
tacular scenes  and  a  modern  slant  on 
the  private  life  of  the  famous  beauty 
over  whom  the  ancients  fought  that 
they  might  find  favor  in  her  eyes.  It 
is  a  First  National  picture ;  scenes  are 
sumptuously  depicted  with  romance 
and  thrills  a-plenty. 

The  picture  has  been  heralded  as 
one  of  the  fine  spectacular  produc- 
tions. 

*  *     * 

Curran 

F.  Ray  Comstock  and  Morris  Gest 
will  present  the  artistic  production, 
Balieff's  "Chauve  Souris,"  at  the  Cur- 
ran theater,  beginning  with  Monday 
night,  December  26.  Coming  direct 
from  the  Cosmopolitan  theater,  via 
the  Chauve-Souris  Limited,  with  no 
stops  en  route,  the  company  will  ap- 
pear here  for  the  first  time. 

"Chauve  Souris"  has  had  triumph- 
ant runs  in  Moscow,  Paris,  London 
and  Berlin  as  well  as  in  New  York, 
where  it  ran  for  733  performances. 

The  original  "Parade  of  the  Wooden 
Soldiers"  is  one  of  the  outstanding 
attractions  of  this  great  production, 
sometimes  called  "the  unique  show 
of  the  world." 


Morris  Gest  promised  San  Francis- 
cans that  the  production  would  be 
given  here  as  a  holiday  attraction 
and,  as  usual,  he  is  "making  good". 
Balieff's  entertainment  was  a  Russian 
performance,  originally,  presenting 
artistic  dancing  in  the  finish  and  art 
known  to  Russians,  reflecting  the  ar- 
tistic daintiness  and  grandeur  of 
Court  life. 

America,  England.  France  and  Ger- 
many are  now  included  in  the  pro- 
gram presentation,  although  the 
essence  of  the  show  is  essentially 
Russian.  Tragedy,  comedy,  satire, 
brilliant  scenes,  dances,  pantomime 
and  songs  fairly  scintillate  through- 
out the  show,  where  the  "moon-faced" 
Baileff  acts  as  master  of  ceremonies. 
"A  Night  at  Yard's",  "Katinka"  and 
"Chauve-Souris"  are  three  numbers 
which  vibrate  through  one's  memory. 
The  San  Francisco  production  will, 
we  are  told,  live  up  to  and  equal  the 
performances  given  in  other  large 
cities. 

Gest  has  a  warm  spot  in  his  heart 
for  this  city.  He  assures  us  that  the 
best  is  "none  too  good"  for  San  Fran- 
cisco audiences. 

*  *     * 

Columbia 

"The  Beggar's  Opera"  with  a  spe- 
cial orchestra  providing  specific  at- 
mosphere is  at  the  Columbia  theater 
for  this  coming  week. 

The  score  of  this  opera  consists  of 
more  than  six;.v  airs,  some  of  them 
compositions  of  such  masters  as  Han- 
del, Arne  and  Purcell.  Traditional 
songs  of  Ireland,  England,  Scotland 
and  Wales  are  included  in  the  story 
and  make  merry  this  John  Gay  old 
musical  comedy,  in  which  there  is  not 
a  dull  moment. 

Sylvia  Nelis  has  the  role  of  "Polly 
Peachum".  Lena  Maitland  and  Nor- 
man Williams  play  the  roles  of  her 

parents. 

*  *     * 

Lurie 

"Hit  the  Deck"  is  the  one  particular 
show  in  town  that  every  visitor  from 
the  interior  rushes  to  see.  In  this 
nautical  comedy  there  is  excellent 
entertainment  and  a  dash  of  fun  and 
melody  in  every  turn. 

The  "Hallelujah  Chorus"  lingers 
with   one,   and   it,   of   itself,   is  well 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 


"Nev 
ers. 


Brooms."  comedy  by   Henry   Duffy   play 
Robert   McWnde  of   New    Vi.r!;   and    Hele 


Ferjiuson,    with    splendid    cast. 

Columbia,  Eddy  nr.  Powell 


"Bectrar's 
orchestra. 


Opera,"      cast      of      fifty.       Spec] 


Curran,  Geary  nr.  Mason 


"Blossom  Time."  Franz  Shubcrt  story  pn 
scntcd    by    the    Shulierts. 

Lurie,  Geary  nr.  Mason 

"Hit  the  Deck."  nautical  musical  comedy. 

President,  McAllister  nr.  Market 

"The    Gossipy    Sex,"    Henry    Duffy    players. 

Community  Playhouse,  Sutter  at 
Mason 

"Young     Wood'ey,"     Dimirlas     Fairbanks,     Jr. 
!;<■  iira'd      T  ravers.       Saturday      matinee 
Saturday    evenine. 

VAUDEVILLE 
Golden   Gate,  Golden  Gate  Ave.  ami 
Taylor 

"Discord."  featuring  Lil  Dacover  and  GosU 
Ekman. 

Orpheum,  O'Farrell  nr.  Powell 

Big  holiday  program.  Francis  X.  Bushman  or 
the  staire,  "Passencers."  Bill  Robinson,  neirn 
dancer.  Aurora  cyclists.  Nitza  Vornille 
dancer,  in  "Rhythm  and  Melody."  S:rins 
quartet. 

Union  Square,  O'Farrell  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  nr.  22nd 

Return   of  old   policy — Pictures- Vaudeville. 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Private  Life  of  Helen  of  Troy."  Marll 
Corda.   star.     First    National    picture. 

Casino,  Ellis  at  Mason 

Piciures  of  popular  films.  Chances  of  picturo 
reKuIarly. 

Cameo,  Market  opp.  Fifth 

Film  stories  of  popular  appeal  on  good  screen 
Changes  of  pictures   three  times   weekly. 

Embassy,  Market  nr.  Seven  h 

Vitaphone — Van  and  Schenck.  favorite  sonir 
kUts.  vitaphone.  Irene  Rich  in  "The  Dcsirei 
Woman."  William  Demarest  in  musica 
comedy,  vitaphone  features  and  screen  show 
intrs. 

Imperial,  Market  opp.  Jones 

"Service  for  Ladies."  Adolph   Mcnjou. 

Granada,  Market  at  Jones 

"The  College   Widow,"    Dolores   C-^lello. 

St.  Francis,  Market  bet.  5th-6th 

"Stark    Love." 

Warfield,  Market  at  Taylor 

"Man  Crazy."  Dorothy  Mackaill,  Jack  Mulhall 
StaffA    acts,   orchestrations. 

RESIDENCE    DISTRICT 

Alhambra,  Polk  nr.  Green 

Rudolph  Music  Masters  acompanitm-nK  t« 
pictures   and   staire  acts. 


jcember  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


jrth  hearing  over  and  over,  as  audi- 
oes insist  upon  it.  Costumes  are 
ighty  attractive  in  their  radiant 
lorings,  and  there  is  pep  and  action 
1  through  the  musical  play.  An- 
mncements  from  the  publicity  de- 
irtment  notify  us  that  there  will  be 
i  Oakland  performance,  as  "Hit  the 
eck"  is  booked  for  other  cities 
iroughout  the  country. 
So— don't  miss  "Hit  the  Deck  . 
You'll  enjoy  every  minute. 


rpheum 

A  holiday  show  at  the  Orpheum 
lis  coming  week  features  Bill  Robin- 
m,  the  negro  dancer,  who  gives  tap-, 
m'cing  in  rhythmic  fashion. 
Francis  X.  Bushman,  a  well-known 
otion  picture  celebrity,  lately  seen 
;re  in  "Ben  Hur,"  will  appear  at 
ie  Orpheum,  in  person,  in  a  dramatic 
aylet,  "Passengers."  Bushman  will 
{  supported  by  Ada  Gleason  and  Olaf 
ytten.  ,    ,, 

Joe  Morris  and  Flo  Campbell  are 
liring  again  in  a  musical  farce  en- 
tled,  "Any  Apartment,"  and  have 
le  support  of  May  Talbot  and  Phil 
ilvers.  Another  feature  of  the  Or- 
fieum  as  a  holiday  attraction  will  be 
itza  Vernille,  the  dancer,  in  Kny- 
im  and  Melody",  a  gorgeous  act, 
ith  Collins  and  Arnaldo  s  string 
jartet  in  the  revue  fantasy. 
The  Aurora  troupe  of  cyclists  are 
i  this  program  offering  thrills  and 
bnts  peculiar  to  their  act.  Gene 
ustin,  the  singer  of  ballads  will  sing 
mie  record  successes,  and  Gus  frow- 
r,  known  as  the  "watch  king  ,  does 
>me  unexpected  stunts  with  a  clock 
ad  some  small  watches.  Thomas 
oyd's  musical  overtures  will  be  in 
eeping  with  the  holiday  attractions. 
The  Orpheum  Circuit,  Inc.,  B.  F. 
eith  Corporation,  Greater  New  \ork 
audeville  Theaters  Corporation  and 
le  B.  F.  Keith  Albee  Vaudeville  Ex- 
mnge,  have  consolidated  in  a  new 
•ganization  to  be  known  as  the 
eith-Albee-Orpheum  Corporation,  so 
e  are  informed  upon  the  authority 
'  Maurice  Goodman,  general  counsel 
t  the  Keith-Albee  interests. 
The  Orpheum  in  San  Francisco,  on 
'Farrell  Street,  near  Powell,  stands 
l  the  self-same  spot  where  it  was 
•st  erected  and  is  called  "The  mother 
vaudeville",  supplying  as  it  does, 
itertainment  to  cities  throughout 
ie  United   States   with   added  over- 

as  affiliations. 

*     *     * 

,.  Francis 

His  girl  the  newly-wed  wife  of  his 
.ther!  That's  one  of  the  dramatic 
tuations  found  in  "Stark  Love  . 
arl  Brown's  thrilling  tale  of  life  in 
ie  Great  Smoky  .Mountains.    There, 


hundreds  of  miles  from  what  we  call 
civilization,  when  one  woman  dies, 
another  is  immediately  needed  to  st<  p 
into  her  place.  The  working  of  the 
farm  and  raising  of  children  cannot 
stop  and  no  man  will  stoop  to  dio 
menial  labor.  Man  is  master  and 
woman  the  slave! 

*  *     * 
California 

When  "The  Private  Life  of  Helen 
of  Troy"  is  made  public  at  the  Cali- 
fornia theater  Friday  by  First  Na- 
tional Pictures,  moviegoers  will  get 
their  first  glimpse  of  a  face — Maria 
Corda — different  in  type. 

Tests  made  indicated  that  she  was 
a  modern  counterpart  of  the  enchant- 
ress of  the  centuries  whose  face 
launched  a  thousand  ships.  Like  the 
famous  Helen  of  Troy,  whose  beauty 
was  not  merely  physical,  but  radiat- 
ing from  within,  film  officials  believed 
Maria's  attraction  was  wisdom  in  the 
ways  of  the  world,  worldly  in  the 
ways  of  love,  and  lovely  as  she  was 
wise  and  worldly. 

*  *     * 

Granada 

Dolores  Costello,  loveliest  of  War- 
ner Bros.'  screen  stars,  makes  her 
first  venture  into  the  field  of  light 
comedy  in  "The  College  Widow", 
which  opens  Saturday  at  the  Granada. 

She  is  cast,  as  every  one  who  re- 
members the  spectacularly  successful 
George  Ade  stage  play,  will  recall,  as 
the  daughter  of  a  college  president, 
who,  because  of  his  inability  to  win 
athletic  laurels  for  the  school,  is  about 
to  be  ejected. 

The  young  lady  sets  about  winning 
men  for  the  team,  and  so  successful 
is  she,  that  each  of  the  eleven  fights 
as  fiercely  as  ever  knight  of  old,  each 
believing  that  he  himself  is  Jane's 
especial  favorite. 

She  wins  the  son  of  a  rich  man  who 
lias  promised  a  legacy  to  the  college, 
from  idleness  to  industry.  She  loses 
the  faith  of  the  lot  of  her  knights 
errant,  only  to  win  it  back  and  also 
all  she  has  fought  for,  and  more.  "The 
College  Widow"  is  the  most  delightful 
college  play  ever  written,  and  Dolores 
is  a  most  delightful  heroine. 

He         *         * 

Warfield 

"Man  Crazy"  co-features  Dorothy 
MackaiU  and  Jack  Mulhall  at  the 
Warfield.  Miss  MackaiU  is  cast  as  the 
granddaughter  of  an  aristocratic  old 
lady  of  one  of  the  "fine  families"  of 
New  England.  Mulhall.  driving  the 
fastest  truck  on  the  highway,  comes 
along  and  falls  in  love  with  the  pretty 
"waitress". 

"Man  Crazy"  is  from  Grace  Sart- 
well  Mason's  famous  Saturday  Even- 
(Continued  on  Page  18) 


Here's  new  life,  new  color 
for  your  living  room 

This  lamp  really  lights  a  room 

The  money  you  spend  for  one  of  these 
lamps  does  more  to  improve  a  room 
than  the  same  money  spent  for  other 
furnishings. 

For  the  abundance  of  soft  colorful 
light  makes  an  "interior"  seem  love- 
lier. It's  just  like  redecorating  the 
whole  room. 

These  floor  and  table  lamps  are  dif- 
ferent from  any  other  lamp.  There  is 
a  reflector  under  the  silk  shade  that 
diffuses  or  scatters  the  light.  This  is 
the  new  principle  of  design  that  com- 
bines beauty  with  good  lighting  and 
eliminates  harmful  gloom  and  glare. 
Such  lighting  is  kind  to  your  family's 
eyes. 

The  lamps  have  a  base  finished  in 
silver  or  gold  and  there  is  a  selection 
of  four  silk  shades.  You  can  see  them 
at  our  office. 


"FAC1FIC  SEBVICI* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  ■  Managed 
by  Catijomians 

188-1826 


,  Companion  of 
l^e  morning-  •• 
it^refreihintT-  • 


GEO.  W.  CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direet 

1.800.000    caps    were   serred    at   the 

Panama-Facia'    International    Eipafitian 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH,  1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 

JUNE  30th,   1927 

Assets $113,925,831.54 

Capital,  Reserve  and  Contingent  Funds 4,700,000.00 

Employees'    Pension     Fund    over     $575,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Ilaight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J£)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    Health, 
Fidelity  and   Surety.    Burglary,    Automobile    Insurance 


Blanch    Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

(jeneral  oAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 
Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 

201  Sansome  Street 
San  Francisco 


Insurance  Exchange  Building: 

Los  Aneeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued:  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.:  MEXICO    CITY.    MEXICO. 

San    Francisco    Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480 
Sutler  4400 


Insurance  Exchange  Building 
433  California  Street 


SCOTT  & 
MULVIHILL 

General   Insurance  and 
Surety  Bonds 


Finance 


There  is  to  be  a  new  Peruvian  $50,000,000  loan  launched 
in  this  country.  The  whole  matter  of  this  loan  has  been 
conducted  by  the  Morgan  people  and  it  is  reputed  to  be 
on  the  very  latest  model  of  national  bond  issues. 


International  Securities  Corporation  is  offering  an  issue 
of  debentures  and  is  the  successor  to  the  International 
Securities  Trust  of  America,  which  was  the  pioneer  gen- 
eral investment  trust  of  the  United  States. 


Italian  American  Petroleum  Corporation,  owned  and 
controlled  by  persons  of  Italian  descent,  under  the  presi- 
dency of  John  Perata,  announces  that  it  is  ready  to  launch 
itself  into  the  California  oil  industry. 


There  should  be  greater  interest  taken  in  bridge  bonds, 
it  is  pointed  out  by  a  financial  writer.  With  the  develop- 
ment of  the  highway  for  auto  purposes  the  importance  of 
the  bridge  increases. 


Traders  in  cereals  are  looking  forward  to  higher  prices 
in  grains  in  the  near  future.  A  week  ago  the  market  was 
largely  overbought.  There  is  little  disposition  to  short 
selling,  and  primary  receipts  last  week  were  higher  than 
for  any  similar  period  since  1923. 


The  English  market  is  much  better.  There  has  been  a 
great  deal  of  American  and  Canadian  buying  of  British! 
stocks.  High-class  investment  stocks  are  strong  with  a 
noteworthy  feature  of  buying  new  colonial  scrips  return-i 
ing  over  5  per  cent. 


Corporation  Commissioner  John  M.  Friedlander  is  map-i 
ping  out  a  program  to  the  public,  urging  them  to  be  care-1 
ful  of  investment  in  industrial  investment  trusts.  The 
Commissioner  points  out  that  it  is  advisable  to  have  am 
idea  as  to  the  personnel  of  the  investment  company  and 
the  stocks  in  which  investment  is  contemplated. 


^  The  present  state  of  uncertainty  in  the  relations  of 
France  and  Italy  cannot  continue,  without  exercising  a 
very  evil  effect  upon  prices  and  trade  in  general.  It  is  to 
prevent  this  state  of  affairs,  quite  as  much  as  to  stall  off 
a  war,  that  Britain  is  working  so  desperately  hard  to  get 
an  understanding  between  the  contending  parties. 


Here  is  a  problem.  800,000  Italians  live  on  French  soil 
in  Africa.  According  to  the  new  doctrine  of  Mussolini, 
these  Italians  are  to  retain  their  Italian  citizenship  and 
allegiance  on  French  soil.  That  is  hard  on  France.  How 
can  a  nation  view  800,000  aliens  subject  to  orders  from 
home  as  residents  on  its  soil?  The  thing  is  a  monstrous 
absurdity. 


The  foundation  of  present-day  American  prosperity  is, 
according  to  the  experts,  so  far  untouched,  and  good  times 
may  confidently  be  expected.  Perhaps  these  times  will 
not  be  as  dramatically  good  as  they  have  been,  but,  com- 
pared with  other  people,  we  shall  still  be  enjoying  incom- 
parable prosperity. 


Public  offerings  of  $1,000,000  State  of  California  State 
Buildings  and  State  University  Buildings  4c/r  bonds  are 
being  made  by  a  syndicate  headed  by  the  Anglo  London 
Paris  Company  and  the  Bank  of  Italy  National  Trust. 
These  bonds  are  obligations  of  the  State  of  California 
and  pay  3.80  per  cent. 


December  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Local  News  of  the  Week  at  A  Glance 

For  Those  Away  From  Home 


Regarding  lots  used  as  parking  stations,  Mayor  Rolph 
has  declared  that  he  will  veto  any  permit  granted  by  the 
Board  of  Supervisors  where  the  station  was  objected  to 
by  adjoining  property  owners. 


Twelve  walnut  trees,  gift  of  Mrs.  Luther  Burbank, 
widow  of  the  plant  wizard,  were  planted  in  McLaren  Park 
last  Thursday.  They  are  the  nucleus  of  many  fruit  trees 
for  the  youth  of  San  Francisco  to  wander  through  and 
pluck  to  their  heart's  content. 


Arrangements  were  completed  last  Monday  by  the 
Auxiliary  Children's  Hospital  for  the  Mardi  Gras  Ball, 
which  will  be  held  at  the  Civic  Auditorium,  February  21st, 
proceeds  to  be  used  to  help  finance  the  new  wing  of  the 
hospital  at  3700  California  street.  The  new  wing  will  cost 
$500,000,  will  be  four  stories  high  and  will  have  provision 
for  sixty-six  beds. 


General  rejoicing  was  expressed  Monday  at  the  fine 
showing  made  by  the  two  Far  Western  singers,  Emilia 
Da  Prato  of  South  San  Francisco,  and  Ted  A.  Roy  of  Cor- 
vallis,  Oregon,  who  won  second  honors  in  the  national 
radio  audition  broadcast  from  New  York,  Sunday  night. 
Virtually  every  radio  set  in  South  San  Francisco  was 
tuned  in  Sunday  night  to  hear  the  auditions. 


Captain  Charles  Goff,  head  of  the  Traffic  Bureau,  Police 
Department,  issued  an  order  last  Monday  permitting  cer- 
tain left-hand  turns  into  Market  street.  The  street  inter- 
sections where  left-hand  turns  into  Market  will  be 
permitted  are:  Sansome,  Sutter,  Mason,  Turk,  Jones, 
Fulton,  Leavenworth  and  McAllister.  No  left-hand  turns 
may  be  made  from  Market  into  these  streets,  however. 


One  of  the  largest  whales  that  has  ever  entered  the 
Golden  Gate  passed  in  through  the  heads  Monday  morn- 
ing and  was  seen  by  Captain  Eddie  McCarthy,  chief 
lookout  for  the  marine  department  of  the  Chamber  of 
Commerce,  at  Meiggs'  Wharf.  He  noticed  the  mammal 
when  he  went  out  to  meet  a  steamer  in  his  launch.  The 
animal  looked  about  fifty  feet  long,  according  to  the 
Captain. 

Flood  problems  of  the  Sacramento  river  valley  were 
brought  before  the  House  Flood  Control  Committee  early 
in  the  week,  at  Washington,  by  a  delegation  of  officials 
from  this  State.  The  proposals  of  the  Californians  was 
that  the  flood  control  project  in  the  valley,  estimated  at 
$51,000,000.  should  be  divided,  with  one-third  borne  by 
the  Federal  Government  and  a  third  each  by  the  State  of 
California  and  by  local  landholders.  Present  distribution 
of  costs  is  one-sixth  by  the  Federal  Government,  one-sixth 
l)v  the  State,  and  two-thirds  by  the  landholders. 


Colonel  Charles  A.  Lindbergh,  in  appreciation  of  the 
honor  accorded  him  during  his  visit  in  San  Francisco 
early  in  the  fall,  has  addressed  a  letter  of  thanks  to  the 
citizens  of  San  Francisco,  through  Mayor  Rolph.  He 
thanks  the  City  and  County  of  San  Francisco  for  the 
"generous  gift  of  the  medal  and  the  honor  done  me  in 
making  me  an  honorary  citizen." 


The  San  Francisco  traffic  officers  are  to  blossom  out 
with  Sam  Brown  belts.  Aside  from  the  addition  of  the 
belt  and  all  its  trappings,  the  officers  are  to  equip  them- 
selves in  new  uniforms  similar  to  those  worn  by  State 
traffic  officers. 


Senate  Republican  Committee  assignments  dealing  out 
important  chairmanships  to  several  of  the  Western  mem- 
bers, were  approved  last  Tuesday  at  Washington,  by  a 
Republican  conference.  Hon.  Samuel  Shortridge,  of  Cali- 
fornia, was  appointed  chairman  of  Privileges  and  Elec- 
tions. 


The  largest  living  Christmas  tree  in  San  Francisco  will 
be  lighted  for  the  first  time  this  Saturday  evening  at  6 
o'clock,  when  the  big  sixty-foot  cypress  tree  on  the  lawn 
of  the  Shriners'  Hospital  for  Crippled  Children  is  illumi- 
nated as  part  of  the  holiday  program  for  the  little 
patients. 


Four  buildings,  housing  several  hundred  persons,  were 
declared  to  be  fire  hazards,  by  the  Bureau  of  Fire  Preven- 
tion, early  this  week.  The  buildings  named  by  the  bureau 
are  flats  at  1122,  1124  and  1126  Pine  street;  the  Reno 
Hotel,  252  Sixth  street;  an  apartment  house  on  Fillmore 
street,  between  Washington  and  Jackson,  and  a  rooming 
house  at  1122  Vallejo  street.  The  bureau  is  certainly 
keeping  up  the  good  work. 


Undaunted  by  the  failure  to  obtain  the  Republican 
National  Convention  for  San  Francisco,  the  Board  of 
Supervisors  voted  unanimously  to  invite  the  Democratic 
National  Committee  to  hold  its  convention  next  summer 
in  this  city.  A  resolution  by  Supervisor  Hayden,  authoriz- 
ing the  Mayor  to  name  a  committee  or  representative  of 
the  city  to  go  East  in  January  to  attend  the  meeting  of 
the  national  committee  and  urge  that  the  Democrats 
again  hold  their  national  convention  here,  was  adopted. 


Colonel  Charles  Lindbergh  states  that  it  is  his  inten- 
tion to  fly  from  Mexico  when  he  departs,  which  may  be 
in  another  week  or  longer.  He  was  not  certain  whether 
he  would  fly  to  Havana  or  return  to  Washington  direct. 
Without  stop,  "Lindy,"  piloting  the  "Spirit  of  St.  Louis," 
flew  from  Washington  to  Mexico  City.  For  more  than 
twenty-four  hours  he  was  at  the  controls.  On  his  arrival 
in  Mexico  City,  Wednesday,  at  3:30  p.  m.,  a  multitude  of 
one  hundred  thousand  welcomed  him.  "Lindy"  is  proving 
himself  to  be,  besides  the  most  famous  of  flyers,  a  sort  of 
peace-making  ambassador  to  the  world  from  America. 


The  outstanding  accomplishments  of  the  City  Engi- 
neering Bureau,  during  the  fiscal  year,  were  cited  by 
City  Engineer  O'Shaughnessy,  as  being  the  completion 
of  the  Dumbarton  crossing  of  the  Hetch  Hetchy  water 
project,  bringing  in  a  much-needed  water  supply  to  San 
Francisco  from  the  Calaveras  reservoir,  and  the  starting 
of  the  Duboce  tunnel.  Other  important  projects  are  the 
breaking  of  the  highway  "bottleneck"  down  the  penin- 
sula: construction  of  hangars  and  development  of  Mills 
Field  municipal  airport:  starting  of  the  Islais  Creek 
reclamation  project ;  important  sanitary  work  in  the  vi- 
cinity of  the  municipal  recreation  camp,  and  so-forth. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17, 1927 


A  Christmas  Gift 
That's  Sure  to  Please  Her! 


Good  Luck  Butterfly  Compact 

A  Real  Pressed  Butterfly  in  the  Case 
The  Latest  Parisian  Novelty! 

Contains  the  New  Economy  Powder  Sifter,  Lip- 
stick, Face  and  Lip  Rouge,  and  an  Eyebrow 

Pencil,  concealed  in  the  tassel. 

Prices:  $3.50,  $5.00,  $6.00  and  $7.50 

AND  REMEMBER! 

The  Only  Place  in  San  Francisco  to  Get  Them  Is 

RADKE  8C  CO. 

Jewelers  and  Silversmiths 

208  POWELL  ST. 


Exclusive  Showing  oj  All  Kinds  oj  Butterfly  Jewelry— 
as  well  as  Many  Other  Attractive  Christmas  Novelties 


A  Banker 
Says: 

Financial  news  and  finan- 
cial advertising  are  the 
electrical  impulses  of  ray 
business.  These  I  always 
find  abundantly,  clearly  in 
the 


€l)ttcrmrle 


Air  Lines 

(Continued  from  Page  1) 

it  is  about  three  hours  by  truck  to  Concord.  A  three-hour 
delay  disrupts  the  transcontinental  system  from  coast  to 
coast,  and  it  sometimes  takes  days  or  weeks  to  get  all  the 
planes  and  pilots  back  on  their  divisions. 

The  Boeing  transcontinental  route  is  known  as  "Chi- 
cago-San Francisco",  and  it  will  continue  to  be  known  as 
such.  The  Chicago-New  York  route  has  been  and  always 
will  be  known  as  "Chicago-New  York".  How  many  people 
know  that  New  York  City's  airport  is  not  even  in  New 
York  State?  That  New  York  City's  airport  is  actually 
Hadley  Field,  in  New  Jersey?  Of  course,  every  city  wants 
its  airport  close  in ;  the  closer  the  better.  The  fact  is,  that 
the  time-distance  from  the  Ferry  post  office  to  Mills  Field 
and  to  the  Oakland  airport  is  about  the  same. 

The  air  transport  operators  must  render  reliable  and 
safe  service ;  San  Francisco  can  afford  to  accept  nothing 
less.  The  Bay  region,  unhappily,  was  not  endowed  by 
Nature  as  the  best  of  termini  for  air  lines  flying  on 
schedule.  It  is  still  more  unfortunate  that  the  misguided 
efforts  of  the  Supervisors  should  be  sufficient  cause  fori 
heralding  our  shortcomings  through  the  press  to  every; 
corner  of  the  land. 


A  Triple-A  Airport  ("AAA") 

The  term  "airport",  according  to  the  Air  Commerce 
Act  of  1926,  means  any  locality  either  of  water  or  land 
which  is  adapted  for  the  landing  and  take-off  of  aircraft, 
or  a  place  used  regularly  for  receiving  and  discharging! 
passengers  or  cargo  by  air. 

The  basic  requirements  for  a  certificated  airport,  as  laid 
down  by  Commerce  regulations,  includes  a  suitable  field, 
well  drained,  with  at  least  two  landing  strips  100  or  more 
feet  wide  crossing  or  converging  at  angles  and  not  lesa 
than  45  degrees,  free  from  obstructions,  situated  near  a 
good  highway  leading  to  the  nearest  town,  with  a  wind 
indicator  and  markers  and  provisions  for  fuel,  communiJ 
cation,  transportation  and  personnel. 

Landing  fields  receiving  a  triple  "A"  rating  must  have, 
in  addition  to  the  facilities  named  in  the  basic  require- 
ments, one  or  more  hangars,  repair  facilities  and  a  waitj 
ing  and  rest  room,  restaurant,  sleeping  quarters  for  afl 
least  three  persons  in  addition  to  field  personnel,  fire  fight-j 
ing  and  first  aid  equipment,  ground  signal  devices] 
weather  service,  register  of  arriving  and  departing  air-i 
craft,  have  at  least  2,500  feet  of  unobstructed  landing 
area  in  all  directions  and  be  equipped  with  the  latest 
night-flying  facilities  including  an  airport  beaconJ 
boundary  lights,  flood  lights,  signal  lights,  ceiling  proJ 
jector,  hangar  flood  lights,  an  illuminated  wind  direction 
indicator,  and  other  apparatus. 


Plant  Grass  With  Plane 

Harold  Saunders,  a  rancher  and  airplane  owner,  oi 
Oregon,  recently  planted  some  ten  acres  of  land  to  winter 
blue  grass,  peculiar  to  this  country,  using  his  airplane. 
The  ten  acres  was  seeded  in  a  few  minutes. 


Before  Mayor  Thompson  has  Queen  Victoria's  auto- 
graphed gift  book  cast  out  of  the  Chicago  public  library 
someone  may  whisper  in  his  ear  that  the  good  queen  was 
a  German.  — Springfield  Republican. 


In  Mexico,  first  you  run  for  president,  and  then  you  run 
for  your  life. — American  Lumberman. 


)ecember  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


NOW   OUT 

The 
CHRISTMAS  EDITION 

of  the 

San  Francisco 

News  Letter 

Contents: 
BEAUTIFUL  PICTURES 

showing  the 

SCENIC  WONDERS 
of  CALIFORNIA 

Exquisite  reproductions  in 
color  by  famous  Western 
artists;  latest  photographs 
of  Motion  Picture  Stars; 
special  articles  featuring 
foreign  trade  and  travel. 
Your  friends  in  the  East 
will  appreciate  a  copy.  Each 
year  the  demand  for  the 
Christmas  News  Letter  ex- 
ceeds the  supply;  we  there- 
fore suggest  that  you 


Order  Copies  ^JSlpw! 

Price  per  copy.  30c. 
Postage  10c. 


! 


SAN  FRANCISCO  NEWS  LETTER 
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Enclosed  find  $ for  which  please  send 

copies  of  the  Christmas  Number  to  my  address. 


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PRICE  PER  COPY  30  CENTS  -  POSTAGE,  DOMESTIC  AND  FOREIGN   10c 


The   San  Francisco  News  Letter 

268  Market  Street  Phone  Kearny  8357 

F.    \.  Marriott.  Publisher 


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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17, 1927 


Cut  fair   'Repair   _3/2&-/ 

ALEMITE J  :~\)7m\ 


EXPERT     LUBRICATION     HERE_ 
D  RIVE  ,  IN 


925  O'Farrell  Street 
San  Francisco 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake  Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR,  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Poltshine: 

Equipped    With    Latest   Type   Hydraulic   Lifts 

Oiling  and   Greasing — Battery  Service 

-AT  CALPET  GAS  STATION 

Post  and   Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE   130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George   Garage,   410    Bash    St.  Monarch    Garage,    1361    Bush    St. 

Management   of   WILLIAM   SAUNDERS 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization   for   Lockheed   Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Phone  Franklin  4191.  Day;   3985,  Night 


Satisfaction   Guaranteed 

Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan— Proprietors — L.   M.   Nickerson 

It  is  not  always  that  the  old  and  larger  establishments  do  the  best  work. 

We  have  just  started   in   a   small   place   and   pride  ourselves   as   being 

experts    in    our   line.     Our   customers   always    "stick." 
TRANSMISSION  AND  MOTOR  —  CLEANING  —  TOP  DRESSING 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


^_^  MADE  TO  ORDER  ONLY 

r(hosEKettt  shirts         rJhosUKettl 

^HUu^     night  robes    ^HIkIv 


Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Petrol  Paragraphs 

By  K.  R.  Schwartz 

National  Automobile  Club 

The  good  roads  movement  has  hit  Tasmania.  Often 
described  as  the  world's  most  mountainous  country,  and 
therefore  somewhat  difficult  of  access  by  automobile,  Tas- 
mania will  soon  tempt  foreign  motorists  with  a  fine 
system  of  newly-surfaced  roads  throughout  the  land. 

Although  their  roads  are  in  very  good  condition,  they 
are  steep  ones  on  account  of  the  abrupt  geographic  fea- 
tures of  the  land,  and  Tasmanians  are  looking  forward  to 
the  time  when  all  main  roads  will  be  given  a  bitumen  top- 
ping under  the  new  policy  recently  established  by  legisla- 
tion. Already  a  Main  Roads  board  has  been  formed,  and 
will  spend  annually  8750,000  for  better  roads,  car  owners 
to  contribute  S20,000  of  this  sum  by  special  tax.  Then  the 
tourists  will  come  to  Tasmania,  say  the  chief  agitators 

of  the  better  roads  idea. 

*  *     * 

The  newest  device  for  the  promotion  of  comfort  in 
automobile  riding  was  recently  placed  on  the  market  in 
Germany.  Called  an  individual  shock-absorber,  the  device 
consists  of  two  shoulder-pieces  of  elastic  rubber  belting, 
adjustable  as  to  length,  and  is  fastened  to  the  rear  of  the 
car.  The  straps  are  thrown  over  the  shoulders  of  com- 
fort-seeking passengers  and  fastened  with  catch  buttons. 
Hanging  loosely  over  the  shoulders,  the  straps  are  sup- 
posed to  catch  the  passenger  on  the  rebound  and  hold 
him  in  place  in  case  of  any  untoward  bumping  or 
bouncing. 

*  *     * 

If  the  motorist  uses  one  of  the  numerous  compounds 
produced  as  gear  silencers — and  manufacturers  of  motor 
cars  do  not  advise  it — care  must  be  taken  to  see  that  the 
substance  does  not  become  lumpy,  for  in  such  a  condition 
it  will  exaggerate  the  evil  it  was  intended  to  remedy. 

Some  motorists  have  found  such  substances  usable  to 
good  effect,  but  it  must  be  remembered  that  the  moment  I 
they  show  signs  of  deterioration,  replacement  is  essential. 

The  Apache  Trail,  which  was  closed  for  several  months 
due  to  the  fact  that  the  waters  of  the  Horse  Mesa  Dam 
flooded  portions  of  the  road,  is  now  open.  Leaving  Phoe- 
nix, Ariz.,  the  first  twenty-four  miles  are  paved,  and  the 
remainder  of  the  distance  to  Globe  is  good  travel  road. 
The  entire  distance  from  Phoenix  to  Globe  via  this  route 
is  118  miles,  according  to  the  N.  A.  C.  Touring  Depart- 
ment. 

This  splendid'  highway  follows  the  old  trail  used  by  the 
Apache  Indians  in  their  raids  on  the  Arizona  and  Mexican 
plain-dwellers.  The  old  trail  is  visible  in  many  places 
from  the  present  highway  and  along  the  highway  the  mo- 
torist may  see  many  interesting  things,  for  he  is  tra- 
versing one  of  the  most  picturesque  parts  of  Arizona,  a 
section  whose  recorded  history  goes  back  to  the  16th 
century,  and  which  is  dotted  with  monuments  of  a  pre- 
historic civilization.  There  are  many  cliff-dwellings  and< 
ancient  ruins  in  the  canyons  of  the  Sierra  Anchas,  north 
of  the  trail. 

Roosevelt  Dam  is  at  the  narrow  mouth  of  a  canyon  cut 
by  the  waters  of  the  Tonto  and  Salt  Rivers,  and  is  built 
of  rough  marble  blocks  hewn  from  the  cliffs  between/! 
which  it  is  wedged.   This  dam  was  the  first  unit  of  the] 
project  for  the  reclamation  of  the  Salt  River  Valley,  and 
has   been   instrumental   in   converting  240,000   acres  ofj 
desert  into  very  rich  agricultural  districts,  and  has  cre- 
ated  three   lakes:    Roosevelt   Lake,    thirty    miles    long; 
Apache  Lake,  fourteen  miles  long;  and  Canyon   Lake, 
twelve  and  one-half  miles  long.   These  lakes  have  greatly 
intensified  the  beauty  and  interest  of  the  Apache  Trail. 


December  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Library  Table 

By  Josephine  Young- 


Fust  From  Georgia,  by  Frank  L.  Stanton ;  Byrd  Publish- 
ing Company. 

Frank  L.  Stanton,  a  "poet  laureate"  by  the  governor's 
commission,  an  honor  never  conferred  in  America  before, 
so  states  James  A.  Hollomon,  in  his  preface  and  prelude, 
rf  "Just  From  Georgia". 

This  book  of  poems,  copyrighted  by  the  Stanton  family, 
1927,  was  compiled  by  his  daughter,  Marcelle  Stanton 
Megahee,  and  contains  poems  and  sayings  hitherto  un- 
published in  book  form.  Stanton  was  a  newspaper  feature 
writer  and  publisher,  and  while  on  the  staff  of  The  At- 
lanta Constitution,  contributed  verse  and  features  in  a 
special  column  which  he  continued  to  write  for  nearly 
forty  years.  Under  the  "Just  From  Georgia"  column,  his 
poems  gained  world-wide  fame. 

The  late  Frank  L.  Stanton,  beloved  throughout  the 
world  of  letters,  as  well  as  in  the  community  where  he 
lived  and  worked,  was  the  author  of  "Sweetes'  Li'l  Feller", 
"Mighty  Lak'  a  Rose",  "Just  A-Wearin'  Fer  You",  all  set 
to  music  and  numbered  among  the  most  cherished  of 
popular  songs  and  ballads. 

The  works  of  Frank  L.  Stanton  have  been  inserted  as 
a  permanent  phase  of  requirements  in  the  schools  of 
Atlanta  from  the  junior  kindergarten  to  the  junior  high 
school. 

Do  own  this  book  of  poems.  You'll  treasure  every  word ! 

The  Gulf  of  Years,  by  Watson  Griffin ;  The  Point  Publish- 
ers, Toronto. 

This  book  is  a  chronicle  of  the  lives  and  thoughts  of  a 
little  group  of  Canadians  living  in  and  about  a  village  of 
Downmount. 

It  comes  from  the  pen  of  Watson  Griffin,  F.  R.  G.  S., 
who  is  distinguished  for  a  number  of  books  and  pamph- 
lets, including  "Canada,  the  Country  of  the  Twentieth 
Century";  "Canada  and  the  British  West  Indies";  "The 
Land  of  Waterways";  "The  Britannic  Alliance";  and  he 
has  contributed  articles  on  Canadian  questions  to  leading 
British  and  American  magazines  and  reviews.  He  writes 
vividly,  because  he  knows! 

He  is  a  Fellow  of  the  Royal  Geographical  Society,  a 
Fellow  of  the  Royal  Society  of  Arts,  a  Fellow  of  the  Im- 
perial Institute  and  was  chosen  as  a  member  of  the  first 
Canadian  Committee  of  the  British  Science  Guild.  "Pro- 
tection and  Prices"  reached  a  circulation  of  158.000  copies. 

"The  Gulf  of  Years",  thoroughly  Canadian  in  flavor, 
deals  with  love  and  faith  with  thought  and  action  prompt- 
ing each  law,  revealed  in  a  vibrating  story.  The  novel 
opens  with  a  fascinating  outline  on  "Experiments  in 
Charming".  This  chapter  registers  immediate  interest  in 
the  book — and  one  does  not  escape  the  magnetism  of  its 
pages.   It  is  the  unmistakable  work  of  a  master-mind. 

I  heartily  recommend  it  for  a  place  among  your  selected 
Christmas  gifts. 


AVOID  THE  RUSH— DO  YOUR  CHRISTMAS 
SHOPPING  NOW! 

Sing  Fat  Company 

The  Leading  Chinese  Bazaar 
CHINATOWN 

s.  \v    COB  <   U  ll-ORNIA  ST.  AND  GRANT  AVENUE 
Mail  Orders  Attended  la  Promptly 

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—THE  MOST 
COMFORTABLE 

—MILE -A- MINUTE 
CAR  EVER  BUILT 


the 
FRANKLIN 

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San  Francisco 

2800  BROADWAY 

Oakland 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  1927 


RADIO 

By  C.  J.  Pennington 


On  the  Air 
By  C.  J.  Pennington 

An  extensive  schedule  of  Christmas 
features  for  the  holidays  is  being  pre- 
pared by  the  management  of  KPO. 
The  tentative  plans  now  include  the 
presentation  on  the  evening  of  De- 
cember 22  of  a  musical  fantasy, 
"Alice  in  Wonderland,"  a  group  of 
musical  programs  of  appropriate  na- 
ture on  Christmas  Day,  and  a  pro- 
gram of  carol  singing  on  Monday 
morning,  the  day  after  Christmas. 

KPO's  most  important  feature  on 
Christmas  Day  will  be  the  broadcast- 
ing from  the  Fairmont  Hotel  of  the 
annual  concert  by  the  Grace  Cathedral 
Choir  and  Rudy  Seiger's  orchestra. 
This  will  be  offered  to  radio  listeners 
on  the  evening  of  December  25,  from 
8:30  to  10  o'clock.  On  Christmas 
afternoon  a  mixed  quartet,  with  Na- 
than Abas,  violinist,  and  Uda  Wal- 
drop,  organist,  will  present  a  program 
of  Yuletide  melodies  and  carols  from 
4  to  6  o'clock.  Earlier  in  the  after- 
noon, beginning  at  12:30  o'clock,  the 
station  will  present  a  concert  of  musi- 
cal novelties. 

The  Rainbow  Girls,  a  group  of 
charming  misses  with  excellent 
voices,  will  appear  before  the  KPO 
microphone  Monday  afternoon,  De- 
cern!; er  28,  f rorii  1  to  2  o'clock,  to  sing 
all  the  old-time  Christmas  carols  and 
folk  songs. 

KPO  will  alsopffer  its  radio  audi- 
ence all  the  Christmas  features  and 
playlets  which  tta  Pacific  Coast  Net- 
work is  planning  to  distribute  during 
the  holidays. 


Sunday,  Decemlier  18,  1927 

Selections  from  thb  works  of  fam- 
ous composers,  including  Beethoven, 
Tschaikowsky,    Krei^ler    and    Saint- 


Saens,  will  be  offered  tonight  in  the 
Standard  Symphony  Hour  from  6 :30 
to  7 :30  o"clock  over  the  Pacific  Coast 
Network. 

The  National  Players  will  enact 
outstanding  events  of  the  "Boston 
Tea  Party"  for  the  Pacific  Coast  Net- 
work listeners  from  9:00  to  10:00 
o'clock. 

Monday,  December  19,  1927 

The  National  Broadcasting  Com- 
pany's Pacific  Coast  Network  radio 
audience  may  tune  in  between  8:00 
and  9:00  o'clock,  while  the  "Spot- 
light" plays  on  the  soloist  and  the  or- 
chestra and  listen  to  a  variety  of  pop- 
ular and  semi-classical  selections. 

Tuesday,  December  20,  1927 

Bridge  players  will  again  have  an 
opportunity  to  follow  the  game  as 
played  by  experts  when  the  8th  of  the 
Auction  Bridge  Series  is  presented 
over  the  Pacific  Coast  Network  from 
8:30  to  9:00  o'clock. 

The  Eveready  Hour,  the  oldest  reg- 
ular feature  of  radio  entertainment, 
will  be  presented  to  Pacific  Coast  Net- 
work listeners,  in  the  period  from 
9:00  to  10:00  o'clock. 

"The  Third  Ingredient"  is  the  O. 
Henry  story  to  be  presented  during 
the  Retold  Tale  Hour  over  the  Pacific 
Coast  Network  from  10:00  to  11:00 
o'clock. 

Wednesday,  December  21,  1927 

The  gateway  to  Peking  is  Tientsin, 
and  from  9:00  to  in -00  o'clock  the 

i"-abonds  of  the  National  Broader  ' 
ing  Company  will  take  you  through 
this  old  city. 

Thursday,  December  22,  1927 

Dodge  Brothers  will  present  the 
second  of  their  new  weekly  half-hour 
entertainments  through  the  Pacific- 
Coast  Network  from  9:00  to  9:30 
o'clock. 

Kajetan  Attl,  Bohemian  harp  solo- 
ist, and  the  Moon  Maid  will  feature 
in  the  second  of  the  new  National 
Broadcasting  Company  presentations 
known  as  "Moon  Magic,"  offered  to 
Pacific  Coast  Network  listeners  from 
9:30  to  10:00  o'clock. 

Friday,  December  23,  1927 

Tonight  as  the  deep-toned  bell 
chimes  three  times  we  know  it  is  8 :00 
o'clock  and  the  Wrigley  Spearmen  are 
off  to  the  Magic  Isle  for  their  fourth 
appearance  before  the  radio  audience 
of  the  Pacific  Coast  Network. 

Professor  Herman  Schnitzel  will 
preside  at  the  commencement  exer- 
cises of  the  "Little  Red  Schoolhouse," 
(Continued  on  Page  16) 


Programs  for  Next  Week 

KFRC— DON    LEE 
SAN   FRANCISCO— 454 

Sunday.   December  18 

10:00   to   12:00    noon— Golf  Widow's   program. 

12    noon   to    1:00    p.    m. — Church    service. 

2  :00  to  4  :00  p.  ra. — Matinee  program. 

5:00    to    6:00    p.    m. — Organ    recital. 

6:00  to  6:30  p.  m.— Talk. 

6:80    to   7:45  p.   m. — Mark  Hopkins  concert  orchestra. 

7:45  to  9:00  p.  m. — Church  services. 

9:00  to   10:00  p.  m.— Dance  music. 

10:00   to   12:00   p.    m. — KFRC  dance  orchestra. 

Monday.    December   19 

"i  :00   Lo      :00  a.  m. — Seal   Ruck  program. 

8:00    to  9:00  a.   m.      Mue  cal    i  Ingram. 

9:00  to  9:10  p.   m.     Shopping  service. 

> "   n  :00  a.  m.-lliis  cal    program. 

11:00  lo  11:30  a.  m—  Household  hints. 

11:30    to    12:00    noon — Amateur    tryouu. 

12:00    lo    1:01)   p.   m.-    Sherman.  Clay   program. 

1:30    to    5:15    p.    m. — Organ    recital. 

5:15    to   5:15    p.    m.  -Mac  and    his  gang. 

5:45  lo  6:20  p.  m. — Joe  Mendel  and  Pep  Band. 

6:20    i"   6*80    p.   m. — Stage  and   screen,  police  reports. 

6  :80    to    7  :00    p.    m.-    f-'imrts   talk 

7  :00   to   7  :80  p.  m. — The  Hawaiians. 

:00    Lo    10:00    p.    m.    -Blue    Monday   Jamboree. 

10:00    to    12:00   p.    m. — Silvertown   Cord   Orchestra. 

Tuesday.  December  20 

7  :0Q    to    B  :00    p.    m.--Seal    Rock    program. 

8:00    to    9:00    a.    m. — Musical    program. 

10:00    lo    11:00   a.    m. —  Musical    program. 

11:00   to   11:30  a.   m. — Doings  of  Dorothy. 

11:80  a.   m.  to  12:00  noon — Amateur  tryouts. 

12:00  lo  1:00  p.  m. — Sherman.  Clay  concert. 
I  :S0    lo    5:80    p.    m. — Organ    recital. 

5:30    to    6:20    p.    m. — Mac    and    his   gang. 

6:20  to  6:30  p.  m. — Stage  anil  screen. 

6:30   to   6:50    p.    m.— The  Cecilians. 

6:50  to  7:00   p.  m. — Investment  talk. 

7:00  to  7:30  p.   m. — The  Cecelians 

8:00  lo  9:00  p.   m.-  KFRC   Concert  Orchestra. 

9:00  to  12:00  p.   m. — Dance  orchestra. 

Wednesday.   December  21 

7:00   to  8:00   p.    m. — Seal    Rock    program. 

8:00   to  9:00  a.  m. — Musical    program. 

10:00    to    11:00   a.    m. — Musical    program. 

11:00  to  11:30  a.  m— Household  hints. 

11:30  to  12:00   noon — Amateur  tryout  period. 

12:00   lo    1:00   p.   rn.    -Sherman.   Clay   concert. 

4:80    to   5:30    p.    m.      Organ    recital. 

5:30    to   6:20    p.    m. — Mac  and    his    gang. 

6:20  to  6:30  p.  m. — Stage  anil  screen. 
6:30  to  7:30  p.  m.— The  Cecilians. 

P:Pn   to  9:00   p.    m. — Maxwell    House  Coffee   program. 

B:00   to  12:00  p.  m.  —  Dance  program. 

Thursday.  Decemher  22 

7:00  to  8:00  a.  m. — Seal  Rock  program. 

8:00  to  9:00  a.  m. — Musical   program. 

10:00  lo   '1  :00  a.  m. — Musical  program. 

11:00    to    11:30  a.    m.— Doings   of  Dorothy. 

II  :    n  lo   12-00  noon — Amateur  tryouts. 

12:00   in   1:00  p.  m. — Sherman.  Clay  program. 

'    ''n    i,i    5-30  p.   m. — Organ   recital. 
5:80  to  6:10  p.  m. — Mac  and  his  Gang. 

t'H i:20  p.  m. — Beauty  talk. 

'■   -  ■         ■  "ii.   Police   reports. 

'    to    7:30    p.    m.— The   Cecilians. 
'  "io  lo  o:no  p.  m.-Mrms   Motor  Oil   Co. 
9:00  to  9:15  p.  m.- KFRC  Movie  Club. 
9:45  to  10:00  p.  m. — Airplane  flying  lesson. 
10:00    lo    11:00    p.    m.  -Dance   orchestra. 
Ii-oo   ir-   io.no   n    „, — Balconades   Dance  Orchestra. 
Friday,   December  23 

7:0.1    to   soli    p.    m.      Seal    Rock    program. 
8:00    to   9:00   p.    m. — Musical    program. 
10:00   to    11:00   a.    m. — Musical    program. 
11  :00   to   11:30  a.   m. — Hints  to  home-makers. 
11-30    to    12-00    noon — Amateur    tryouts. 
1".on  to  1 -no  p.  m  -«>—m«ii.  Clay  program. 
4:00  to  4:30  p.  m.—  Student  hour. 

4  :30    to    5 :30    p.    m. — Organ    recital. 
5:30   to  6:20  p.   m.— Mac  and  his   gang. 
0 -oo    In  6-30   p.   m. — Stage  and   screen. 
6:30   In   7:^0   p.    m.— Th"    t>f«-"»p». 

8:00    to    0:00    p.    m.— Shell    Oil    Serenade™. 
9:00  to  10:00  p.  m.— KFRC  Dance  Orchestra. 
10:00  to  12:00  p.  m — Dance  orchestra. 
Saturday,    December  24 

:uu    lo   8:00   a.    ra.— Sea]    Rock    program. 
8:00   to   9:00   p.    m. — Musical    program. 
10:00  to  11:00  a.  m. — Musical  program. 
11:00    to    11:15    a.    m. — Amateur    tryouts. 
11:45    lo    12:00    noon — Announcements    of    Sunday 

church    sermons. 
I"    ""  *n  1 -na  n     "1-st.rmnn     O'ny  concert. 
4:30    to    5:30    p.    m. — Organ    recital. 

5  :30    to    6 :20    p.    m. — Mac  and    his    gang. 
6:20   to  6:30   p.    m. — Stage  and  screen. 
R -30  to  7:30  p.  m. — The  Cecilians. 
8:00  to  9:00  p.  m. — First   Xmas  Story. 
9:00  to   12:00  p.  m. — Dance  program. 
12  :00  to  1  :00  a.   m. — Xmas  Eve  services. 


December  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


KPO— HALE  BROTHERS  AND  THE  CHRONICLE 

-4N    FRANCISCO — *22 
Sunday.  December  18 
B:4G    t"    10:30  a.    m. — Church   services. 
6  :U0  to  6:30  p.  m.— States    Restaurant    orchestra. 
8:30  to  7:30  p.  m.— Symphony  orchestra. 
7:30  to  8:30  p.  m.— Organ  recital. 

■80    in    10:00    p.    m. — Fairmont   Hotel    concert  orches- 
tra. 
Monday.   December   19 

<>:4.i,   ,  :lfi  and  i  :46  a.  m. — Health    exercises. 
8:00  to  9:00  a.  m. — Sperry   Flour  happy    hour. 
B:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 
11:30    to    12:50   p.   m. — Kane's   Hawaiians. 
12  noon — Time  signals.   Scripture    reading. 
1:00  to  2:00  p.   m.— KPO  orchestra. 
1:00    to    5 :00    p.    m. — Studio    program. 
»:00  to  6:00  p.    m. — Children's   hour. 
}:uu  to  o  :.}<»  p.  ni.  —  Ye     1'owne    Cryer  service. 
BO  to  7:30  p.  m.— KPO   Orchestra. 
■00    to  9:00   p.    m.— National    Broadcasting  Company. 
1:00  to   10:01)   p.  m.— Musical    program. 
■  UO  p.  m.  to  I'J  midnight— KFO's    variety    hour, 
riu'sday.   December   20 

i  and   .:46  a.m. — Health    exercises. 
BOO  to  9  :00  a.  m. — Sperry  Flour   happy    hour. 
I0:iio  to  10:30  a.  m. — Domestic    economist. 
10:30  to  10  :46  a.  m. — Ye  Towne  Cryer  service. 
11:30   to    1:00   p.    m. — Kane's   Hawaiians. 

i  ime  signals,   bcripiure    reading. 
1:00    to   2:00   p.    m. — KPO    orchestra. 
8:00    to    5:00    p.    m.— KPO    orchestra. 
f:00  to  6:00  p.  m. — Children's  hour. 
KUU  to  6:3U  p.  m. — Ye    Towne    Cryer    service. 
1:30  to  7:30  p.  m. — Slates  Restaurant  orchestra. 
1:00    to    8:30    p.    m.— fiynsy    and    Mnrta. 
i:30  to  11:00  p.  m. — National  Broadcasting  Company. 
Wednesday,   December   21 
■45,  t  :16  and  i  :45  a.  m. — Health    exercises. 
S  :00  to  9  :00  a.  ni. — Sperry   Flour   happy    hour. 

0:80  to  10:45  a.  m. — Ye   Towne   Cryer  service. 

0:45  a.  m. — Home  service  talk. 

,1:30  to  12:50  p.  m. —  Kane's  Hawaiians. 

,2  noon — Time  signals.    Scripture    reading. 

;:00  to  2:00   p.  m. — KPO  orchestra. 

i:00  to   5:00   p.   m. — Studio   program. 

i:00  to  6:00  p.  m. — Children's  hour. 

I  :00  i"  6  :30  p.  m. — Ye    Towne    Orver   service. 

.  :30  to  7:30  p.  m.— KPO  Orchestra. 

:00    lo    9:00    p.    m.— At  water    Kent     Artists. 
<:00   to   10:00   p.    m.— Abas    String  Quartette. 
.0:00  to  11:00   p.   m.— States   Restaurant  Orchestra. 
Thursday,  December  22 

i  :4o,  7  :15  and  7  :45  a.  m. — Health    exercises. 
1:00  to  9  ;00  a.  m.— Sperry    Flour  happy   hour. 

0  :00  to  10  :30  a.  m. — Domestic    economist. 

0  :30  to  10  :45  a.  m. — Ye   Towne   Cryer  service. 

1  :30    to    12  :50    p.    m. — Kane's    Hawaiians. 

2  noon— Time  signals.    Scripture    reading. 
:00    to    2:00    p.    m.  -  KPO    orchestra. 

:00  to  5:00  p.  m.   -KPO  Or  cheat  ra. 

:00    to   6:00    p.    ni.—  Children's    hour. 
;00  to  R  :30  p.  m.      Ye    Towne    Cryer  twice. 
:30  to  7:00  p.  m  —  KPO   Concert   Orchestra. 
:'.0  to  7  •"Hi  p.  ni.      H  "  lv   i*' •   i"W  and  spur  is. 
:00  to  9:00  p.  m.— Caswell  Hour. 

:00  to  10:00  p.  m. — National  Broadcasting  Company. 
0:00   to   ii:iin   p,    m.     States   ReBtaurant   Orchestra, 
'riday,   December   23 

SB,  7  :15  and  7  :46  a.  ni.-  Health    exercises. 
:00  to  9  :00  a.  m.     Sperry    Flour   happy   hour. 
0:30  to  10:45  a.  m. — Ye   Towne   Cryer  service. 

i     m.     Home   service   ta'k. 
1:30  a.   m.   i"  12:45   p.   m.    -Kane's   Hawaiians. 
:!  peon     -Time   signals.    Scripture    reading. 
8:^5  p.m.- — Commonwealth    luncheon   at   Palace  Hotel. 

:■• 2:00   p.    m.     k  PO   orchestra. 

}D0  to  5:00  p.  m.-    KPO  orchestra. 

:00  to  6:00  p.  m.  -Children's  hour. 

;00  to  6  :S0  n    m.      Y-      '     ■■  ■       Orver    «onice. 

180  to  7:3o  p.  m.-   KPO  Concerl   Orchestra. 

mi    in    9:00    p.    m.      National    Broadcast  I titr    Company. 
;00   to   I0:ini  p.   in.     Studio  program. 
ii:tin  to  ii  -00   p    m.      KPO    Dance  Orchestra. 
Saturday.  December  24 
:■!■"■.  1  ■  i '.  and  ,    i".  .i.  m.     Health    exercises, 
!00to9:00a    in.     Sperry   Flour  happy    hour. 
n  -mi  to  10  *30  a.  m,     Dome*Hc  economist. 

0  :S0  to  10: 16  a.   m.     Ye  Tow  ne  Cryer. 

1  :30  to   i"  :50   p,    m,      K*ne*s   Hawaiians. 

*'  n i     Time  signals.    Scripture    reading, 

: a  :'  -mi  p.   m      KPO  oi  chestra. 

:iin     p.     in.      Football. 

DO  to  ,;  :00   p.    m,     Child rei 

H'M.iil'Wt"    m.       \--    T"iv"    f>vor    scr-*'cp. 

RQ  to  ;  :"ii  p.  in      State*    Restaurant  orchestra. 

DO  to  12:00  p    in.     Ni lal  Broad  cas   ing  Company. 


KFWI— RADIO    ENTERTAINMENTS,    INC. 
BAN    FRANCISCO— 267 

Sunday.    December     IS 
:■"■!'    LO   9:00    p     m        *   !  ■    '    I 
[00    to    10  :  mi    p,    m.     Studio    pro  :ram. 
■    11:00    p,    m.      Dance    program, 
timday,  December  19 
:20   to    10:2i    a.    m.     Breakfast    pn 

1   -Hi*  a.  m.      U      S     "  ■•■  ■  h ■■■-    ronorts. 
0:80  to  11:00  a.  m.—  Interior  Decorating, 
2  :iiil  to  1  :00  p.  i  Mm. 

:00  to  l  :30   p.   m.     Country  store. 
:no  to  5  'W  p.    m, 
:00  to  7:00  p.   .m.— Dinner  concert. 
Talk, 
tfl  p,  m,      Advert  simr   t-'k 
:00   to  8:30   p.   m.-   Darneitle  Sister. 
:30  to  9:00  p.   m.— Studio   program. 
:00   to    10:00    p.    ni— Dance  orchestra. 
0:00  p.  m.— Weather  and    polii 


to  11:00  p.  m.     Dane-    no  lc 
ruesdajr,  Deesmbtr  20 

■  B  :00  -i.  ni.     Health  exerri 
v  :-11   tu    lQ:2i    b.   in.     Break fasl   program. 
111    !T  to  10 :80  a.  m.    -U.   s.   weather   reports. 
12 :00  to  l  :tio  p.   ni.     Concert 
i  .«<•  to  l  :SU  p.  in.     Country  store. 

:' to   6  ;30   p.   ni.     Cone* 

6:30  to  6:00  p.  m. — Construction  reports. 
6:00    to    7:00    p.    ni.— Dinner    hour    concert. 
.  [00    tO   7:16   p.   m.      Sports   by   Geo.  T.  Davis. 
7:15    to  7:30   p.    in.— Art  course. 
8:00  to  9:00  p.  m.     Studio  program, 
9:00  to  I0:(m  p.   m.     Musical   program. 

10 :00  p.m.—  Weather  and    police   re] s. 

10:03  to  10:30  p.  m.— Novelty  program. 

10:30  to  11:00  p.  m.— Program  of  popular  music. 

Wednesday.    December    21 

7:00  to  8:00  a.  m,  -Health  exercises. 

s:_u   to    lU:2i    a,    m.     Breakfast    program. 

10:27  to  10:30a.  m. — U.    S.    weather    reports. 

12:00    to    1:00    p.    m.— Luncheon   program. 

1  :00  to  1  :30  p.  m. — Country    store. 

5:00    to    5:30    p.    m. — Concert. 

5:30    i"   6:00   p.    m.     Construction   reports. 

6:00   to  7:00  p.  m.— Concert. 

i:00  to  7:15   p.   m.— Sports  by  Geo.  T.  Davis. 

s  :0J  to  10:00  p.  m. — Studio  program. 

10:00    to   11  :00   p.   m.     Dance  orchestra. 

Thursday,  December  22 

7:00   to   S:00   a.   m. — Health   exercises. 

is  :_u   1 1    lo  :27    a.    m. — Bre&kfast   program. 

10:21  to  10:30  a.  m.—  U.    S.    weather    reports. 

10:80   to  11:00  a.  m.— Fashion  hints. 

12:00   to    1:00   p.    m. — Luncheon    program. 

1  :00  to  1  :30  p.  m. — Country    store. 

5:00    to    5:30    p.    m.— Concert. 

5:30    to  6:00    p.    m. — Construction   reports. 

6  :00  to  7  :00  p.  m. — Dinner   hour    program. 
7:00  to  7:15  p.  m.— Sports  by    Geo.   T.  Davis. 

7  :15    to   7  :30    p.    m. — Art   course. 
8:00   to    10:00    p.   m.— Studio   program. 
10:00    to   11:00   p.   m.— KFWI  Gypsy  band. 
Friday,   December  23 

7:00  to  8:00  a.  m. — Exercise  hour. 

8:20    to    10:27    a.    m. — Breukfast    program. 

10  :27  to  10  :30  a.  m. — U.    S.    weather   reports. 

12:00  to   1:00  p.  m.— Musical  luncheon   program. 

1  :0l)  lo  1  :30  p.  m. — Country   store. 

5:00    to    5:30    p.    m. — Concert. 

5:30  to  6:00  p.  m. — Construction  reports. 

6:00  to  7:00  p.  m. — Program. 

7  :00  to  7  :15  p.  m.— Sports  by  Geo.  T.  Davis. 
7:15    to    7:30    p.    m. — Art   course. 

8:00    to   9:00   p.    m. — Studio   program. 
9:00    to    10:00    p.    m. — Dance   program. 
10:00  p.m. — Weather    and    police    reports. 
10:03  to  10:30  p.  m.— Gloria  Del  Rae 
10:80    to    11:00    p,    m.  -Popular  program. 
Saturday,   December  24 
7:00  lo  8:00  a.   m. — Exercise  hour. 

8  :20  to  10  :27  a.  m. — Musical    breakfast  program. 
10:27  to  10  :S0  a.  m. — U.    S.    weather    reports. 
5:00   to   5:30   p.    m.— Concert. 

5:30    to   6:00    p.    m.— Construction   reports. 
6  :00  to  7  :00  p.  m. — Dinner   hour   concert. 
8:00  to  9:00  p.   m. — Studio  program. 
0:00    to    10:00    p.    m. — Harriet    Lewis. 
10:00  to  12:30  p.  m. — KFWI  surprise  party. 

K.IBS— JULIUS    BRCNTON    £    SONS 
S*N    FRANCISCO— 220 
Sunday.    December    18 

1:30    to    3:30    p.    ni.  -   Instrument    and    vocal    selections. 
3:30   to   5:00   p.    m. — Dance   music. 
Monday.   December    1  'J 

9:00    to    12:00    m.      Instrument   and    vocal    selections 
1  ;;;  i    to    1  :80    p.    m. — Instrument    and    vocal    selections. 
S:0n   lo  B:00    r>-   m. — Instrument  and   vocal   selections. 
9:00  to   ii:oo  p.   m. — Studio  program. 

Tuesday.   December  20 

9:00   to    12:00  a.  m. — Instrument  and   vocal   selections. 
0    7:30    p,    ni.      Instrument    and    vocal    selections. 
8;00   to   9:00   p.   m.     Orthophonic   selections. 
9-00  bo  11:00  p.  m.     Coco-Nut  Club  meeting. 
Wednesday.    December  21 

0:00   to    12:0i)  a,   m.-  -Instrument  and   vocal  selections, 
i        i      ,,    ]  :80    p.    ni.      Instrument    and    vocal   selections. 
8:flf)   to   10:00   p.  m. — Orthophonic  recital. 
Thursdnv.   December  22 

9:00   to   12:00  a.  m.— Instrument  and  vocal  selections, 
;80    p.    m. — Instrument   and    vocal   selections. 

10:00  p.  in.     Music  lovers'  program. 

Fridays    December  23 

12:00  a.  m. — Instrument  and  vocal  selections. 
7:80   p,    in.  -Instrument  and   vocal  seta 
g  ;00    to    9:80    p.    m.  -   Dance    music. 
0:30    to    11:00    p.    m.~    Studio    program. 
Saturday.    December    24  ... 

12:00   a.    m.      Instrument   and    vocal   selections. 
.    - -;!ii    n     in       Instrument    and    vocal   selections. 
KLX— OAKLAND    TRIBUNE 
OAKLAND— 508 
Monday.    Decemher    19 

o  11:30  a,   m.   -Economics  hour. 

11:80    to    1    p.    m.    -Luncheon    concert. 

p,    m.-    Special    pro-rram. 
p.    m. — ■  Brother  Bob's  club. 
|    p.    m.—  Dinner   concert. 
7:00   to   7:30   p.    m.- -News 
g:00   to  9-00   p.   m. — Special    program. 

10:00    p.    m.— Weekly   meeting   of    Lake    Mec- 
rfH     Pu-ks. 
Tuesday.  December  20 

o   11:0  a.  m.— Economics  hour. 
1:00  p.   m. — Luncheon  concert. 
1  ;30    p.    BB. — Special    program. 
6:30  p.  m. — Brother  Bob's  club. 
fi:30  to  7:00  p.  m. — Dinner  concert. 
p.    m.  -News   broadcast. 


D  to  10:00  p.  m.     Variety  hour. 
Wednesday.   December  21 
10:00  to  ii  :au  a,  m,     Economics  hour. 
H  :80  to  i  :oo  p.  m.     Luncheon  concert. 

I  :00    tO     1  :30    p.     ni.      Special     program. 

6  :80  to  6:80  p.  m.     Brother   Bob's  olub 
6:80  to  i  :00  p.  to.     Dinner  cert. 

i  iQO  to  i  :80  p.  ni.     News  broadcast. 

B:00    to    9:00    p.    m,      Educational    program. 

9:00  to  10:00  p.  m.     Variety  hour. 

Thursday.   December  22 

10:00  to  U:d0  a.  m.     Economics  hour. 
1 !  =:I(I   to   '  :00   p.    hi.     Luncheon  concert. 
1  ;ll()   to    i  :8C   p,    in.     Special   program. 
1  :;;|i    i"   5:30   p.   ni.  -Hawaiian   Orchestra. 
1  :,n     tO    ii  ..iU     M.     iii.       brother    Bob's    club 

6:30  to   r:0Q  p.   m.     Dinner  concert. 

■  :00  to  7 :30  p.  m.     News  broadcast, 

:00   to   io:oo   p.   m.— Variety  hour. 
Friday,    December  23 
10:00  to  ll:d0  a.  m. — Economics  hour. 
11:30    to    1:00    p.    ni.  -Luncheon    concert. 
l  :00   to    1  :30   p.    m. — Special    program. 
4:30  to  5:30  p.  m.— Hawaiian  Orchestra. 
5  :;n   to  0:30  p.  m.-  -Brother  Bob's  club 
6:80  to  7:00  p.  m.— Dinner  concert 

7:00    to   7:30   p.   m.    -News    broadcast 

8:00    lo    9:00    p.    ni.    -Variety    hour. 

9:00   to    10:00   p.  m.  -Ajfhens  Athletic  Club  Orchestra. 

Saturday.   December  24 

10:00  lo  11:40  a.  m.— JSconomi'fcS  hour. 

11:30    to   1:00   p.    m.— Luncheon    concert. 

1:00   to    1:30   p.   m. — Special    program 

4:30   to  5:30  p.  m.— Hawaiian  Orchestra. 

6:30  to  7:00  p.   m. — Dinner  concert 

7  :00   to  7  :30  p.  m.— News   broadcast. 

KGO— GENERAL    ELECTRIC 

OAKLAND— 394 

Sunday,    December   18 

11:1)0    a.    m.— Church    service. 

4:00  p.   m. — Vesper,  services. 

5:30    to   6:30   p.    m.— Concert   orchestra 

6:30  to  7:30   p.    m.— Standard. 

7  :30  p.  m. — Weathe*  report. 

7:35   to  9:00  p.  m.— Church  services. 

9:00  to  10:00  p.  m.— National  Broadcasting  Company. 

Monday,   December    19  «.*«*«*. 

11:30  a.  m.  to  1:00  p.  m.— Luncheon  concert 

i82a  ^faveri    V00,   weaker;    1:03,   S.   P.  stocks; 

1 :08,  N.  Y.  stocks. 
3:30  to  4:00  p.  m.— Women's  Clubs. 
4:00  to  5:00  p.  m.-^St.  Francis   Orchestra. 
5  :30  to  6 :00  p.  m. — K30   Kiddies'    Klub. 
6:00   to  6:55   p.   m.— Concert  Orchestra. 
7:05.    weather;    7 :0S.    S.    P.    produce,    grain,    cotton- 

7:16.    S.    P.    stocks    (closing);    7:23,    N.    Y.    stocks 

(closing). 
B:00   to   9:00   p.   m.— National    Rroadcastintr  Company 
9:00  to  9:15  p.  m.— 'Chats  About  New  Books" 
9:15  to   10:15  p.   m.-The    Pilgrims. 
Tuesday.  December  2'i 

11:30  to  1:00  p.   m.-  Luncheon   Concert. 
12:30,    weather;    1 :0C    weather;    1:08,    S.    F.    stocks: 

1 :08.  N.  Y.  slacks, 
6:00    to   6:55    p.    m. — .i)->nce    Orchestra. 
6:55.  news;  7:03,  wetther :  7:08,  S.  P.  produce,  grain 

cotton;    7:16.    S.    P.  stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 
B:00   to  8:30  p.  m. — Ctthedra]   Echoes. 
8:30  to  11:00  p.  ta. — Rational  Broadcasting  Company. 
Wednesday,   December  21 
11 :80  to  l  :00  p.  m.     puncheon  concert. 
12:30,    weather;    1:00.   weather;    1:03.    S.    P.    stocks; 

1 :08  N.  Y.  stocks. 
6:00  to  6:30  p.  m. — Dirner  concert. 
6:30.  weather. 
6:86  to    r  :8G  p.   m.     Psum  program  I 

to    9:00    p.    m. — Vaideville. 
9:00  to  10:00  p.  m. — Nrtvional  Broadcasting  Company. 
10:00  to   11:00   p.   m.-    S".    Francis   Dance   Orchestra. 


FOR  BETTER   RADIO 
RECEPTION 

WILLARD 

POWES  UiNITS 

Hear  tfe   Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributors 

1384  Bush  St.  San  Francisco 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  1927 


Thursday,  December  22 

11:30  to  1:00  p.  m. — Luncheon  concert. 

12:30,    weather;    1:00,    weather;    1:03,    S.    F.    stocks: 

1:08.  N.  Y.  stocks. 
5:00  to  5:15  p.  m. — Mental  Measurements. 
5:15  to  6:00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.  m. — Dinner  concert. 
6:55  p.  m. — News;  7:05.  weather;  7:08,  S.  F.  produce, 

grain,    cotton;    7:16,    S.    F.    stocks    (closing);    7:23, 

N.  Y.   6tocks    (closing). 
8:00  to  10:00  p.  m. — National  Broadcasting  Company. 
10:00  to  11:00  p.  m. — St.  Francis  Dance  Urchesira. 
Friday,   December   23 

11:10   to   11:30  a.    m. — Home   Making   talk. 
11:30  a.   m.   to   1:00  p.   m. — luncheon  concert. 
12  :30,    weather  ;    1 :00.    weather  :    1 :03.    S.    F.    stocks  ; 

1  :0s,   N.   Y.  stocks. 
5:30  p.m. — Wise    man    from    the    Land-O-Health. 
6:00  to  6:45  p.  m. — Dinner  concert  program. 

6  :45  to  6  :55  p.  m. — "Weekly    Financial    Review." 
6:55,  news;  7:05.  weather;  7:08,  S.  F.  produce,  grain. 

cotton;    7:16.    S.    F.    stocks    (closing);    7:23,    N.    Y. 

stocks    (closing). 
8:00   to   9:00   p.    m.— Program   by    KGO    Players. 
9:00  to  10:00  p.  m.— Natonal  Broadcasting  Company. 
10:00  to  11:00  p.  m.— Dance  music. 
Saturday,   December  24 

11:30  a.    m.    to  1:00   p.  m. — Luncheon   concert. 
12:30,    weather;    1:00.    weather;    1:03,    S.    F.    stocks: 

1  :08,  N.  Y.  stocks. 
6:00  to  7:00  p.  m.— Dinner  concert. 

7  :00    to    7 :15    p.    m.— Weather,    news. 
7-15    to   7:30    p.    m.^Week.y    sport    review. 

8:00  to  11:00  p.  m.— National  Broadcasting  Company. 
11:00  to    12:00  p.    m. — Dance  mimic. 

KFI— EARLE    C.    ANTHONY.    INC 
LOS     ANGELES — 168 
Sunday,   December  18 
10:UU    a.    m.- -Morning    services. 
11:01  to  12:30  p.  m.— Church  serv'ces. 
5:30  p.   m. — Jeane  Cowan,   Blues  Sinux-r. 
6:30   p.    m.— National    Broadcasting  Company. 
7:35  p.  m. — Bob  Buckner  and  Orchestra. 
8:00  p.  m.- — Aeolian  Organ  Recital. 
9:00    p.    m. — National    Broadcasting  Company. 
10:00  p.  m. — Packard   Orchestra. 
Monday.   December  19 
5:30  p.  m. — Fred  Rose  and  Orchestra. 
6;15    p.    m. — Radiotorial. 
6:30    p.    m. — Gamut    male   quartet. 
7:00  p.  m; — Gene  Johnston's    Music  Box  hour. 
8:15  p.  m.— L.  A.  Philharmonic  Orchestra. 
10  :00   p.  m. — Metropolean  Dance  Orchestra. 
Tuesday,  December  20 
5:30    p.    ni. — The   Drairon    Hawaiiana. 
6:00  p.  m. — Florence  Sanger. 
H;1S    p.    m. — Music    chat. 

6:80   p.   m.— Glenn   Edwards  and  Orchestra. 
7:00  P.  m. — L.  A.  Fire  Dept. 
7  :30  p.  m.- — Helen  Guest. 
7:45   p.  m.  —Mantle  Lamp  Co. 
8:00    p.    m.— Piano    recital. 
S::j<l   ]..   m. — National   Broadcasting  Company. 
9:00  p.  m. — National   Broadcasting  Company. 
10:00  p.   m. — National  Broadcastirg  Co. 
Wednesday,  December  21 
10:45  to  11:05  a.  m. — Gold  Medal  Talks. 
5:30    p.    m.— Sebastians    Cotton    Club    Orchestra. 
6:15    p.    m.- — Radiotorial    period. 
6:30  p.   m. — Hal   ChasnofT's  orchestra. 
TiNii   p.   m. — Song   recital. 
8:00  p.  m.— Calpet  Orchestra. 

9:00   p.    m.~N-t:nnit    Br 'mstirg   Company. 

10:00   p.   m. — Winifred   Hooke. 

10:30   p.   m.— Nellie  C.   Mills. 

Thursday,  December  22 

5:30   p.  m.— BUI    Kuehl  and   Ord/iestra. 

6:1*   r».   m. — Radiotorial   period. 

6:30  p.   m. — Henry  Starr. 

7:00    p.    m. — Program    by   the    Vniversi'y   of  Southern 

California. 
8:00   p-   m. — Song  Poems  by  RJberl  Hurd. 
9:00    p.    m. — National    Broade.-iiing    Company. 
10:00   p.   m. — Pnnrr-m   of   modefn    classical   music. 
Fridav.   December   23 

10:45  to   11:05  a.  m.— Gold  Me|al  Talks. 
".  ;30   P.  m.— Bill  Henry. 
6:00  p.   m. — Florence  Sanger. 
6:15    p.    m. — Radiotorial    period 


6  :30  p.  m. — Norma  West. 

7:00  p.  m.— Program   by  Paul  Roberts. 

8:00  p.   m. — Ira  D.  Morgan. 

8 :30    p.    m. — Boris    MyronofF.    pianist. 

9 :00    p.    m.— National    Broadcasting    Company. 

10:00  p.  m.— John  Siingerland. 

Saturday,   December  24 

5  :3U    p.    ni. — Si-rangers   Social    Club    Orchestra. 
6:15    p.    m. —  Radiotorial    period. 

6:80    p.    m.— Tar. in    Sisters. 

7:00   p.    m.-— Yuletide  songs. 

7  :30  p.   m. — Felipe  Delgado,  Spanish  Baritone. 

8:00   d.   m. — National    Broadcasting  Company. 

9:00    p.    m.—  N.    B.    C.    program. 

10  :00    p.    m. — Packard   program. 

11:00  p.  m. — KFI  Midnight  Frolic. 

KJR— NORTHWEST    RADIO    CO. 
SEATTLE— 348 

Sunday,   December  18 

7:30  to  9:00  p.  ni.™ Evening  services. 

9:00   to   10  :.'i0   p.   ni. — Concert  orchestra. 

Monday.   December   19 

6:00    to    6:<i0    p.    m.— Time   signals,    sport    news. 

6:30   to  7:30   p.    m. — dinner  concert. 

7:30  to   10:00   p.    m.— Studio   program. 

10:00    p.    m.— Time    BiVnals. 

10:00  to   12:00  p.   m. — Dance  music. 

Tuesday,  December  20 

6:30    to   7:30    p.    m. —Dinner  concert. 

7:30   to   10:00   p.    m.— Studio   program. 

10:00    p.    m. — Time    signals. 

10:00    to    12:00   p.    m. — Vic  Meyers'   dance  orchestra. 

Wednesday.   December  21 

6:30   to  7:30   p.    m. — Dinner  concert. 

7:30  to  10:00  p.    m. — Studio   program. 

10:00    p.    m. — Time   signals. 

10:00  to  12:00  p.  m  —  Dance  music. 

Thursday.  December  22 

6:30    to  7:30    p.    m. — Dinner  concert. 

7:30  to   10:00  p.    m.— Studio   program. 

9:00   to    10:00    p.    m. —Concert   orchestra. 

10:00    p.    m.— Time    sienals. 

10:00  to   12:00  p.  m.— Dance  music. 

Friday,   December  23 

6:30   to  7:30   p.   m. — Dinner  concerl. 

7:30    to    8:00    p.    m. — Studio    program. 

8:00  to  9:00  p.  m.— Instrumental  trio. 

9:00    to    10:00    p.    m.— Studio    progi-mi. 

10:00   p.   m. — Time  signa's. 

10:00   to    12:00  p.    m. — Vic  Meyers'   dance  orchestra. 

Saturday,    December  24 

6:00  to  6:30  p.  m. — Sport  news.  News   Items. 

6  :30    to   7  :30    p.    ni. —  Dinner  concert. 
7:30  to  10:00  p.   m.- — Studio  program. 
10:00   p.   m. — Time  signals. 

10:00  to  12:00  p.  m. — Vic  Meyers  Dance  Orchestra. 

KG  W— MORNING     OREGONIAN 
PORTLAND — 191.5 
Sunday,   December  18 

7  :iiO    to   9:00   p.    m. — Studio   program. 
9:00   to    10:00    p.    m.— N.    B.   C.   program. 

10:00  to  11  :00  p.  m.— Little   Symphony  orchestra. 
Monday.    December   19 

6  :00  i"  t  :00  p.  m.     I  linnet   c :ert. 

7:00  to  7:30  p.  m. — Concert  orchestra. 

7  ;80   to  8:00   p.  m.— Talk. 

*:i)i)    p>   0:00   p.   m.— N.    B.   C.   program. 
9:00  to  10:00  p.  m. — Concert  hour. 
Tuesday.    December  20 

6  :00  to  7  :00  p.  in.     Dinner   concert. 

7  :00   to   7  :30    i».    m. — Xmaa    program. 
7:30   to   8:00   p.   ni.      Book   review   and    talk. 
8:00  lo  8:30  p.  m.— Sealy  Dance  program. 
s-30   to    11:00    o     m        Nr.    B.   C.    program. 
Wednesday.    December   21 

'■  :<in    i,,    ;  ::;n    p.    ,n.      Concert    orchestra. 
7:30    to    8:00    p.    m. -Lecture. 

-  :00  to  0:00  p.  m.— Concert. 

9:00  to  10:00  p.   m.— N.   B.   C.  Program. 

10:00    to    11:00    p.   m.  -Silver    King   Revellers. 

Thursday.   Decemhor  22 

fi  :00  to  7:30  p.  m.— Dinner  concert. 

7:30    to    7:40    p.    m.      Utility    service. 

7:40    to    B: ro.      Flower    girls. 

-  i00  p.  9  :00  n-  m.     Concert 

9:00    to    10:00   p.    m.— N.    B.   C.    program. 


Friday,   December   23 

6  :uu  to  7  :ou  p.  m. — Dinner  concert. 

7:00   to  7:30   p.   m. — Concert. 

7:30    to   8:00    p.    m.— Utility   service   and    talk. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:00  p.  m.— N.  B.  C.  Program, 

10:00    to    10:30    p.    m.— Concert. 

10:30   to   12:00  p.  m.— Keep  Growing  Wiser  Order  of 

Hoot   Ow's. 
Saturday,   December  24 
6  :0U  to  i  :00  p.  m. — Dinner  concert. 
7:00  to  8:00  p.  m.— Concert. 
8:00  to  11:00  p.  m. — National  Broadcasting  Company. 


Radio 

(Continued  from  Page  14) 

which  as  a  special  Memory  Lane  fea- 
ture is  offered  to  Pacific  Coast  Net- 
work listeners  tonight  in  the  hour  be- 
ginning at  9:00  o'clock. 

Saturday,  December  24,  1927 

The  R.  C.  A.  weekly  entertainment 
feature  offered  Pacific  Coast  Network 
listeners  will  be  broadcast  at  the 
usual  hour  beginning  at  8  o'clock. 

As  the  last  note  of  the  musical 
chimes  tolls  the  hour  of  nine  the 
rousing  chorus  of  the  Artillery  Song 
ushers  in  another  Philco  hour,  which 
means  a  variety  of  radio  entertain- 
ment of  the  highest  order  for  the  Pa- 
cific Coast  Network  listeners. 

Tonight's  broadcast  will  mark  the 
second  of  the  newly  inaugurated  two- 
hour  dance  programs  over  the  Pacific 
Coast  Network.  Beginning  at  10:00 
o'clock  and  continuing  until  midnight. 


Art  of  Disappearance. —  liow  did 
you  learn  to  stay  so  long  under 
water?" 

"I  once   lived   at  the   same   beach 
with  one  of  my  worst  creditors." — I 
Kasper  (Stockholm). 


Bending  the  Oak. — What  the  aver- 
age woman  wants  is  a  strong,  inflexi- 
ble man  who  can  be  wrapt  around  her 
finger. — Little  Rock   (Ark.)   Gazette. 


Every  Year  Is  Leap  Year  Now. —  j 

Nex  year  is  leap  year — for  those  of  us 
who,  crossing  the  street,  do  not  forget 
to  look  and  leap  this  year. — Detroit 

News. 


Lddh 


les 

Avoid  the  crowds  during  your  Christmas  shopping 

Excellent  Assortment  of  Exclusive  Furnishings 

FOR    MEN 

(p-\^  Qhristmas  (jifts  <rks> 

TURNER    BROS. 

MEDICO-DENTAL  BLDG.        KEARNY  2660        470  POST  STREET        SAN  FRANCISCO,  CALIF. 


December  17, 1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Mrs.  Marie  de  Cauhape  is  president 
of  the  society  and  acted  as  chairman 
of  the  ball  committee. 


Foster- Koebig 

A  beautiful  wedding  took  place  in 
this  city  last  Saturday  at  St.  Luke's 
Church,  when  Miss  Helen  Dorothy 
Foster,  daughter  of  Mr.  Walter  F. 
Foster,  became  the  bride  of  Mr.  Hans 
Koebig,  son  of  Dr.  and  Mrs.  Julius 
Koebig  of  Los  Angeles. 

The  bride  wore  a  gown  of  white  net, 
heavily  embroidered  with  pearls.  Her 
tight-fitting  bodice  had  long  sleeves, 
bell-shaped,  and  the  skirt  was  made 
in  two  tiers,  very  long  in  the  back  and 
shorter  in  the  front.  A  veil  fell  from 
a  Juliet  cap  made  entirely  of  pearls, 
and  the  veil  itself  had  a  wide  hem  out- 
lined with  pearls.  She  carried  a  large 
shower  bouquet  of  lilies  of  the  valley. 


Luncheon 

Mrs.  Lillian  Cabeldu  entertained  at 
luncheon  and  cards  at  the  Hotel  Whit- 
comb  on  Tuesday  afternoon.  Mrs. 
Cabeldu,  who  has  resided  at  the  Whit- 
comb  for  several  years,  is  leaving  the 
latter  part  of  the  month  for  New 
York,  from  where  she  will  sail  Jan- 
uary 25,  on  board  the  Cunard  liner 
Scythia  for  a  tour  of  the  Mediterran- 
ean. Following  the  Mediterranean 
cruise,  Mrs.  Cabeldu  will  spend  con- 
siderable time  in  Paris  and  England, 
where  she  will  visit  the  family  of  her 
late  husband.  In  Mrs.  Cabeldu's  party 
on  Tuesday  were  Mesdames  F.  H. 
Chestnut,  F.  E.  Lang,  Fred  Kinsman, 
H.  R.  Grantley,  L.  H.  Castle,  J.  A. 
Lawson,  F.  F.  Stoner,  Edward  Berg- 
man. 

Mrs.  Bruce  Cornwall  will  entertain 
at  a  dance  Monday  afternoon,  Decem- 
ber 2(\  at  her  home  in  Pacific  avenue 
for  members  of  the  school  set,  who 
will  be  home  for  the  Christmas  holi- 
days. 


Miss  Ethel  Cooper  entertained 
Alice  Eastland,  friend  of  Miss  Coop- 
er's niece,  Miss  Jane  Cooper,  who 
makes  her  debut  in  New  York  this 
winter,  at  a  delightfully  appointed 
luncheon  in  the  Garden  Room  of  The 
St.  Francis. 

*  *     * 

Miss  Eleanor  Schmidt  entertained 
at  a  bridge  tea  in  the  Roof  Garden  of 
the  Hotel  Whitcomb.  honoring  Mrs. 
John  C.  Basham  of  Berkeley. 

*  *     * 

One  of  the  large  parties  on  Tues- 
day at  the  Hotel  Whitcomb  Bridge 
Luncheon  was  that  at  which  Mrs.  Vir- 
ginia H.  Burnett  presided. 


Mrs.  Louise  Haycroft  Eccleston  of 
Belmont  was  hostess  last  week  at  a 
delightful  dinner,  followed  by  bridge, 
at  the  Woodside  Country  Club.  The 
guests  were  Messrs.  and  Mesdames  W. 
M.  Southewine  of  San  Jose,  Charles 
Dodge  of  Baltimore  Park,  Dr.  and 
Mrs.  Frederick  Long  of  San  Fran- 
cisco ;  Lloyd  Pierce  of  Belmont. 

*  *     * 

The  woodland  dining  room  of  the 
Woodside  Country  Club  was  the  scene 
Monday  evening  for  a  dinner,  effec- 
tively appointed  by  candlelight  under 
the  redwoods,  given  by  Miss  Anne 
Frick  of  Stanford  University  to  a 
number  of  the  University  girls.  Those 
entertained  were  Misses  Harriett 
Ford,  Lucy  Bancroft,  Jean  Utt,  Mary 
Jane  Pollock,  Harriett  Geary,  Betty 
Alden,  Sarah  Grant. 

*  *     * 

Hostess  at  Olympic  Club 
Entertains  Many 

Wives  and  women  friends  of  the 
Olympic  Club  members  will  serve  as 
hostesses  for  the  annual  Christmas 
show  of  the  club  men  on  the  nights  of 
December  16  and  17,  according  to  an- 
nouncement by  Sol  Vogel,  glee  club 
commissioner,  and  William  H.Wright, 
producer  of  this  year's  entertainment, 
entitled  "Olympian  Rumbles  of  1927." 
The  production  will  have  a  cast  of 
more  than  100  members  of  the  club, 
including  some  of  the  best  .known 
singers  and  funsters  in  the  organiza- 
tion. 

Numerous  receptions  and  dinner 
parties  are  to  be  given  on  both  eve- 
nings of  the  stage  show,  which  will  be 
presented  in  the  club's  auditorium, 
Post  and  Mason  streets. 

The  dinner  functions  will  be  held  in 
the  main  dining  room  of  the  Olympic 
Club  and  are  expected  to  add  to  the 
.joyous  atmosphere  of  the  yuletide 
show  and  the  season  of  the  year. 
*     *     * 

Honoring  Miss  Nellie  Clark,  wh 
to  be  married  to  Mr.  George  Alsing  of 
Alameda  in  the  early  spring,  Mrs 
J.   Roberts  entertained   at   luncl 
and  bridge  on  Saturday  afternoon  at 
the  Hotel  Whitcomb. 


Mortgage  Lifted.  —  "Waiter,  has 
the  lady  at  the  next  table  paid  her 
bill?" 

"Yes.  sir." 

"Good,  then  I  can  make  eyes  at 
her." — Dorfbarbier  (Berlin) . 


Business  Woman  wants  working 
housekeeper  to  cook,  clean,  and  super- 
vise two  boys. — Ad  in  the  Cincinnati 
Enquirer. 


—  NOW   IN   OUR   30TH   YEAR  — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Material 


Suite  201  —  12  Geary   Street 

Phone  Kearny   2866 
San  Francisco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone  connection  in  San   Francisco, 
San  Bruno  and  San  Mateo 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.    Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swimmine    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 


T.   H.   CORCORAN.    Anua    Caliente. 
Sonoma  Co..  Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean    Everything 
Rates   Exceptionally    Reasonable 

TELEPHONE  110 


Stunning  Reception. — "What  struck 

you  on  your  first  visit  to  Chicago?" 

"A  blackjack." — Boston  Transcript. 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral   Plaza 

YOUR    HEADQUARTERS 

A   Hotel   With    An   Atmosphere 

Andrew   Johnston,  Manager 


J.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA    STREET 
San  Francisco 

Phone  Douglas  3084 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17, 1927 


MINIATURES  of  YOURSELF 

or  members  of  your  family 

make  appreciated  and  valued 

Christmas  presents. 

Last  a  Life  Time 

HARTSOOK 

149  POWELL  STREET 
SAN  FRANCISCO 


N      W     CORNER 


>HOTR)  GRAPHS 

Q>Qve  Forever 


ing  Post  story,  "Clarissa  and  the  Post 
Road."  It  was  directed  by  John  Fran- 
cis Dillon,  and  produced  by  Charles 
R.  Rogers  for  First  National  release. 

Included  in  the  capable  cast  are 
Edythe  Chapman,  Phillips  Smalley, 
Walter  McGrail,  Ray  Hallor  and  many 
others. 

For  an  evening's  entertainment 
"Man  Crazy"  is  to  be  warmly  recom- 
mended, and  it  is  an  ideal  vehicle  for 
the  talents  of  the  clever  Mackaill-Mul- 
hall  team. 


Stage  Luminaries 

Luminaries  of  the  stage,  famed 
throughout  the  world,  are  enthusi- 
astic about  the  encouragement  re- 
ceived in  San  Francisco's  theaters. 

David  Belasco,  born  in  this  city, 
was  formerly  a  stage  manager  of  the 
Old  Baldwin  theater,  long  before  his 
magical  name  became  synonymous 
with  theatrical  achievements. 

David  Warfield,  oh  dearly-beloved 
David  Warfield,  made  his  professional 
bow  in  the  theatrical  world,  here  in 
this  city — out  in  the  old  Wigwam 
theater. 

Blanche  Bates,  Frank  Bacon,  Fran- 
cis Starr,  Holbrook  Blinn  and  many 
other  famous  stage  stars,  appeared 
here  first  in  the  Alcazar  stock  com- 
panies. 

Now,  Henry  Duffy,  that  brilliant, 
successful  actor-manager,  theater 
owner  and  producer  of  high-rated 
dramas,  is  making  national  theatrical 
history. 


Coast-Length  Chain 

The  Alcazar  theater,  on  O'Farrell 
street,  and  the  President  theater,  on 
McAllister  street,  are  rapidly  becom- 
ing two  of  the  most  popular  theaters 
in  the  West. 

Henry  Duffy!  His  choice  of  plays 
and  players,  his  management,  place 
this  young  theatrical  executive  as  one 
of  the  most  prominent  men  in  the 
theatrical  world. 

He  has  a  coast-length  chain  of 
theaters  reaching  from  Portland, 
Oregon,  down  to  Los  Angeles,  and  as 
we  go  to  press  we  are  informed  that 
Henry  Duffy  is  to  have  a  new  theater 
in  Oakland. 

Success  to  this  fearless  man,  with 
high  ideals  and  vision  as  well  as  hav- 
ing excellent  judgment  and  splendidly 
balanced  showmanship.  Duffy  is  an 
accomplished  actor.  He  is  in  tune  with 
life  in  general.  He  knows  his  stuff! 

And,  when  all  is  said  and  done, 
Henry  Duffy  has  the  highest  esteem 
of  his  confreres  and  of  all  his  contem- 
poraries throughout  the  entire  dra- 
matic realm. 


Alcazar 

"New  Brooms",  the  Frank  Craven 
comedy,  will  be  introduced  to  San 
Francisco  at  the  Alcazar,  Sunday  af- 
ternoon, under  auspicious  circum- 
stances. Henry  Duffy  has  brought  to 
this  city  the  original  New  York  star, 
Robert  McWade,  said  to  be  one  of 
the  foremost  character  actors  of  the 
day.  His  presence  at  the  head  of  a 
cast,  which  is  said  to  have  been  care- 
fully chosen,  should  make  the  produc- 
tion notably  fine. 

Now-a-days,  with  few  shows  sent 
out  from  Broadway,  the  Pacific  Coast 
section  seldom  has  an  opportunity  to 
see  the  players  who  have  aided  in 
making  metropolitan  successes.  It 
was  the  importance  of  the  part  played 
by  Thomas  Bates,  the  dominating 
figure  in  the  play,  that  caused  Duffy 
to  put  McWade  under  contract.  He 
has  obtained,  also,  the  services  of 
Helen  Ferguson,  movie  star,  for  the 
principal  feminine  characterization. 

"New  Brooms"  is  represented  as  a 
clean-sweep  of  laughter.  It  contains 
a  wealth  of  fine  comedy,  some  strange 
situations  and  interesting  characters. 
From  all  accounts  it  has  triumphed 
in  every  city  where  it  has  been 
staged. 

New  faces  are  found  in  each  new 
Henry  Duffy  production  and  they 
will  lie  numerous  in  this  offering.  The 
complete  cast  will  include :  Bernice 
Elliott,  Irving  Mitchell,  John  Breeden, 
Glenda  Farrell,  Ken  Browne,  Joseph 
De  Stefani.  Bert  Farjeon,  Helen 
Keers,  William  Macauley,  Frank  Da- 
rien  and  Henry  Caubisens. 

The  scenic  plot  requires  two  elabo- 
rate sets.  The  production  has  been 
carefully  planned  under  the  super- 
vision of  Stage  Director  Walter  Gil- 
bert. 

*     *     * 

President 

"The  Gossipy  Sex",  a  swift-moving, 
wholesome  comedy  with  its  share  of 
laughs,  begins  its  second  week  at  the 
President,  Sunday  afternoon.  The 
only  sex  feature  of  the  play  is  the 
name.  It  radiates  good  cheer  and 
furnishes  real  amusement  throughout 
its  length.  This  play  is  a  fitting  at- 
traction for  the  holiday  season  when 
schools  are  closed  and  kiddies,  as  well 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT— SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield   3852 


564   Market   St. 


December  17,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


as  grown-ups,   seek  the  theater  for 
diversion. 

John  Golden,  the  New  York  pro- 
ducer, seemingly  has  his  finger  on  the 
public  pulse.  He  knows  just  what  the 
rank  and  file  of  the  American  people 
want.  In  "The  Gossipy  Sex"  he  has 
given  them  a  delightful  offering.  The 
story  is  interesting  and  the  situations 
provocative  of  continuous  merriment. 

Leneta  Lane  lends  charm  and  un- 
derstanding to  the  leading  role.  Ken- 
neth Daigneau  does  well  in  the  im- 
portant part  of  her  husband,  and  Earl 
Lee  fairly  revels  in  the  comedy  char- 
acterization of  Danny  Grundy.  In  the 
support  are:  Zeta  Harrison,  Thomas 
Chatterton,  Genevieve  Blinn,  Robert 
Adams,  Harry  Leland,  Eunice  Qued- 
ens,  J.  Raymond  Northcut,  Dorothy 
LaMar,  Tommy  Richards,  Elsie  Dawn 
and  Alan  Ryan. 


Vitaphone  Features 

Another  step  in  the  expansion  of 
Vitaphone  production  was  revealed  in 
the  announcement  by  J.  L.  Warner, 
chief  production  executive  of  Warner 
Brothers,  of  the  signing  of  Hugh 
Herbert,  prominent  playwright  and 
stage  and  screen  actor. 

This  step  is  in  line  with  Warner's 
recently-announced  plan  for  the  pro- 
duction if  more  feature  length  film 
plays  with  Vitaphone  interpolated 
into  the  action  of  the  story.  Herbert's 
long-term  contract  requires  him  to 
write  dialogue  and  sketches  for  big 
features  as  well  as  the  short-reel  sub- 
jects which  form  the  bulk  of  the 
Vitaphone  program  at  present. 

Herbert,  who  is  one  of  the  foremost 
character  actors  of  the  stage  and 
screen,  will  also  appear  in  some  of  his 
compositions.  He  is  the  author  of 
more  than  150  vaudeville  sketches. 
and  already  has  two  Vitaphone 
Sketches  to  his  credit,  "Tuning  In", 
and  "Realization". 

The  newest  addition  to  the  Vita- 
phone production  organization  follows 
closely  upon  the  re-signing  of  Bryan 
Foy  and  Murray  Roth,  pioneers  in  the 
directing  and  writing  of  features  for 
the  Warners'  voice  and  sound  syn- 
chronizing film  device. 

According  to  Warner's  announced 
plan,  the  full  resources  of  (lie  studio 
(luring  the  coining  short-time  suspen- 
sion of  regular  activity  will  be  con- 
centrated on  the  Vitaphone. 


Clubland 

(Continued  from  Page  5) 
Mrs.  D.  C.  Heger,  head  of  the  fur- 
nishing committee  and  greatly  re- 
sponsible for  the  magnificence  of  the 
building  and  its  handsome  furnish- 
ings, formally  accepted  the  painting 
on  behalf  of  the  Women's  Building. 

Prominent  Pen  Women  from  both 
sides  of  the  Bay,  intimate  friends  and 
acquaintances,  and  art  lovers,  took 
part  in  the  presentation.  Dr.  Susan 
Harris  Hamilton  and  Mrs.  Charles 
Spinks,  active  in  local  clubland,  and 
Mrs.  F.  H.  Colburn,  President  of  the 
San  Francisco  Branch,  contributing 
generously  to  the  purchase  of  the 
painting,  were  speakers  on  this  nota- 
ble occasion. 

*     *     * 

Pleasing  Program 

Three  lovely  songs,  the  work  of  tal- 
ented San  Francisco  girls,  were  fea- 
tured on  the  program  given  by  the 
Women's  City  Club  last  Sunday  night. 
Nancy  Buckley,  California  poet,  who 
is  gaining  an  enviable  reputation  as 
writer  of  lyrics,  wrote  the  words  and 
Beatrice  Clifford,  well  known  pianist, 
composer  of  the  music  for'T  Have  Re- 
membered," "Karry  Glen"  and  "Per- 
chance." Both  of  these  artists  bring 
talent  and  experience  to  their  work. 
Miss  Clifford  accompanied  the  singer, 
Chief  Oosh-la-lee,  Indian  tenor. 


Salon  des  Artistes 

Mrs.  William  Beckman  gave  a  de- 
lightful  luncheon  last  Saturday  at  the 
Stewart  hotel,  when  she  entertained 
a  number  of  prominent  men  and 
women,  writers,  artists,  singers  and 
club  presidents,  in  addition  to  some 
of  her  old-time  Sacramento  friends. 

The  private  dining  room  of  the 
Stewart  was  decorated  with  holly  ber- 
ries and  the  guests  sat  around  a 
horseshoe-shaped  table,  especially 
adorned  with  holiday  colors  and 
favors. 

Mrs.  Beckman  greeted  her  guests 
in  a  pleasing  manner  typical  of  all 
her  gatherings  and  with  philosophical 
humor  started  the  trend  of  friendli- 
ness for  which  she  is  famed.  Her  bril- 
liancy and  witticisms  found  echo  in 
the  speeches  that  were  made  at  the 
notable  event. 


Squirmy  Season.  —  "What  makes 
you  so  uneasy '.'  Is  your  conscience 
troubling  you'.'" 

"No;  it's  my  winter  underwear." — 
Boston  Transcript. 


Write  It  on  Water. — 

Say  it  with  flowers. 
Say  it  with  sweets. 
Say  it  with  kisses. 
Say  it  with  eats. 
Say  it  with  jewelry, 
Say  it  with  drink. 
But  always  be  careful 
Not  to  say  it  with  ink. 

— Denison  Flamingo. 


W.  W.  HEALEY 

NOTARY  PUBLIC  — INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

Ban  Francisco  Phone  Kearny  391 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &   Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches  a  Specialty 

209  POST  STREET  at  GRANT  AVENUB 

San  Francisco.  Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas   649 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and   Works:    162',   Mission   St. 

Phone   Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury   Bldtr.) 

Phone    Prospect    9845 

Work  Called  for  and   Delivered 


NEW  ORLEANS 

New^tdljarlw 

To  better  serve  our  many  friends  and 
patrons  over  *4oo.ooo  has  been  ex- 
pended in  reconsrlruction  to  maintain 
this  famous  hostelry  as 

One  of  Americas  Lead  in  J  Hotels 

ACCOMMOOAHNO  ICOO  GUESTS 

Laree  rooms  with  unusually  hijh 
ceilings'  and  Jood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort  • 

Alfred  S.  Amer  &  Co.  ua 

NEW  ORLEANS.  LA 
Send  fordescnpuvr  folder    Ticket  offices  of 
Illustrated  Maidi  Gras       all  Transportation 
Program  lot  the  askinf  Lire  tn  Lobby 

Sbr  Rooseueli 

PHOENIX.  ARIZONA 

Whet  tbinttr  McutrOntes* 
OPINING  OCTOBER  <91& 

^ALf OJtO    S   Am£R     miwr 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


December  17,  1927 


me 

Sunset 
Trail 

through  romance 

You  may  see  the  picturesque 

South  west  and  old  South  at 

no  additional  fare  on  your 

trip  Easts 

The  colorful  route  of  "Sunset 
Limited,"  through  the  picturesque 
Southwest  anJ  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico,  Texas,  luxuriant  Lou- 
isiana; everywhere  reminders  or 
stirring  history  of  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
wish;  strange  mesa  lands;  L:i  Paso 
with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb; 
as  fine  .  s  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet.  From  NewOrleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  Yi  irk  at  lard 
Southern  Pacific  steamship 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Gulden  State  or  Shasta. 


'  Routes 


12 


'Trains 


For  transcontinental  travel 
A  choice  offered  only  by 

Southern 


Pacific 


F.  S.  McGINNIS 

Pass.TnffkMgr. 

San  Francisco 


Atom  and  Universe 

Lecture  on  the  Night  Sky  of  Winter 
The  final  lecture  of  the  present 
series  under  the  auspices  of  the 
Astronomical  Society  of  the  Pacific 
will  be  given  next  Monday  night,  in 
the  auditorium  of  the  Pacific  Gas  and 
Electric  Company,  245  Market  street, 
by  Doctor  William  F.  Meyer,  associate 
professor  of  astronomy  in  the  Uni- 
versity of  California.  His  topic  will 
be  "The  Night  Sky  of  Winter," 
wherein  he  will  review  and  illustrate 
the  general  subject  of  the  series, 
"From  Atom  to  Island  Universe,"  by 
particular  descriptions  of  the  striking 
objects  now  visible  in  the  evening 
skies,  such  as  the  giant-star  Betel- 
geuse  in  Orion,  Mira  the  "Wonderful," 
the  eclipsing  binary  Algol,  the  Plei- 
ades, the  Orion  Nebula,  and  the  island 
universe  in  Andromeda. 

The  lecture  is  free  to  the  public. 


Chance     to     Collect.  —  Father  • 

"Young  man,  I  understand  you  have 
made  advances  to  my  daugher." 

Young  Man. — "Yes;  I  wasn't  going 
to  say  anything  about  it,  but  since 
you  have  mentioned  it,  I  wish  you 
could  get  her  to  pay  me  back." — 
Outlook. 


Christmas  Program 

Society  folk  of  the  peninsula  are 
aiding  in  the  plans  for  a  Christmas 
tree  party  to  be  given  at  the  Wood- 
side  Country  Club  on  the  afternoon 
of  December  20th  for  more  than  one 
hundred  poor  children,  gathered  from 
among  needy  families  of  the  penin- 
sula cities. 

Mrs.  Louise  Haycroft  Eccleston  of 
Belmont,  chairman  of  the  Benevolent 
Committee  of  the  Woodside  Country 
Club,  is  completing  the  arrangements 
for  this  large  Christmas  party. 

A  large  Christmas  tree  will  be 
placed  in  the  center  of  the  woodland 
dining  room  of  the  club.  Inasmuch 
as  the  dining  room  is  supported  by 
the  trunks  of  live  redwoods,  the 
will  be  a  faithful  reproduction  of  the 
forest,  and  an  ideal  setting  for  a  de- 
lightful Christmas  party.  Refresh- 
ments will  be  served,  and  gifts  and 
sweetmeats  will  be  given  out  by 
Santa  Claus  himself,  who  will  appear 
through  the  redwoods  to  visit  the  ex- 
pectant children. 

There  will  also  be  a  program  of 
entertainment  to  delight  the  children, 
one  of  the  features  being  a  marionette 
show.  Mrs.  Clarence  S.  Crary  is  as- 
sisting on  the  committee  of  arrange- 
ments for  an  entertaining  program. 
*     *     * 

The  Misses  Mary  Elizabeth  and 
Nancy  Buckley  gave  a  small  tea  at 
their  home  on  Fell  street  on  Monday, 
December  12th.  Those  who  were 
asked  were  Mesdames  James  Blaine 
Clark.  Oliver  Kehrlein,  Laurence  Cox, 
Wilberforce  Williams,  Arthur  Rogers, 
Anthony  Frier,  Edmond  de  Spigano- 
viz,  Louis  Henes,  G.  W.  Johnson  and 
the  Misses  Loretta  McCarthy,  Libby 
Smith,  Evelyn  and  Anita  McCarthy. 
All  these  young  women  are  members 
of  the  Sacred  Heart  Alumnae  and 
often  meet  in  this  informal  way. 


Buy  a 

Sunday  Pass 

and  Ride 

all  Day  for 

20c 

Ask  the  Conductor 


SAMUEL  KAHN, 
Presidt  nt 


Bookkeeper,  Typist,  Machine  -  Billing, 
Filing.  Handles  correspondence.  Pub- 
licity experience.  Meet  public.  Desires 
temporary  or  permanent  position  re- 
quiring anv  or  all  of  above  qualifica- 
tions.—Box  10,  S.  F.  NEWS  LETTER 
268  Market  Street 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 
THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  $1.   35c.  50c,  75c  $1.00.  $1.50   a  la  Carta 

Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.m.   to   2  p.m.    (a  la   carte).     Private  Dining   Rooms 
for   Banquets   and    Parties,    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

(11:30    to   2    p.  m.) 
Dinner,   Week   Days  &   Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our  Main  Dining  Room   Is  Open   Again   on   Sundays 


ICE  CREAMS 
CANDY 
PASTRY 


CALIFORNIA  STS 
CrayiUM 


BREAKFAST 
LUNCHEON 
DINNER 


w 


We  now  deliver  to  any   part  of   the  city — including  Sundays  and   Holidays. 
No  extra   charge. 


LA   CASA   BIGIN 

441   STOCKTON   STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.  in. 


THIRD     STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from  Southern  PaciBc  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing   and    Polishing 

Gasoline  Oils  Sundries 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS.     PENSTOCKS, 

FLUMES.    GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los   Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


A  Merry  Yuletide  and 
A  "Grande"  New  Year 


La  Grande  &  White's  Laundry 


250  Twelfth  St. 


"The  Recommended  Laundry" 

PHONE  MARKET  916 
Peninsula  Phone  San  Mateo   14S8 


San  Francisco 


NOAH'S 
ARK 

n   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open    From 

11:30    a.  m.    to    2:00    p.  m. 

5:30    p.  m.    to    8:30    p.  m. 

Sundays       and       Holidays 

4  :30     to    8:30    p.  m.    only 

Closed  for  our  Annual  Vacation. 

Dec.   19th,   1927  to  Jan.  1st,  1928 

Half   Block    from    Highway 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian  Dyeing  and  Cleaning 


583   Post   Street 
In  Virginia  Hotel 


San   Francisco 
Phone  Franklin  2510 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00   A.M.   TO    11:00   P.M. 
Unsurpassed    Cuisine 
CARL   LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 


'*7£S. 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

l.xclus've  use  of  room   for  club  dinners 

334  Sutter  St.  Douglas  7118 


A.  &  E.  DAINI.  Props. 


A.  J.  JACOPI.  Mcr. 


Boston  Bedding  &  Upholstering  Co. 


Mattresses  Made  Over 

Reupholstering  and 

Remodeling 


l-M-X 


1957-61   POLK  STREET  SAN   FRANCISCO 

Telephone   Graystone   759 


AUTO  BODY  CO. 

LACQUER  ENAMELING  AND  PAINTING 
BODY  DESIGNING  AND  BUILDING 
UPHOLSTERING  AND  SEAT  COVERS 
COLLISION    WORK    OUR    SPECIALTY 


Wm.   C.   Grayson 


1355  Bl  SH  ST..  Near  Polk 

San    Francisco.    California         Phone    Prospr-  I 


OVER 

CARQUINEZ 

OVER 

BRIDGE 

to  Lake  County,  the 
"Switzerland     o  f 

ANTIOCH 

BRIDGE 

America";   to  Jack 
London's  beloved 
Valley  of  the  Moon; 
to  Stevenson's  won- 
derful Silverado 

to  the  superbly 
beautiful  Sacramen- 
to  River  country — 
the  "Netherlands  of 
America"  —  the  fa- 

country   and    the 

mous  land  of  Sut- 

Redwood Empire 

ter's  gold  and  the 

beyond. 

State  capital.    Fine 

Reac lied  via 

paved  highway  all 

SAX  PABLO  AVE. 
OAKLAND 

the  way. 

Reached  via 

TUNNEL  ROAD 

OAKLAND 

BRIDGES 

OPEN 

ALL    DAY    and    ALL    NIGHT 

No  Time  Tables!  —  No  Delays! 

embassador- 

y^  Los    Angeles 

Plan  to  enjoy  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM,  VAH  VECMTEN 

Famous  Author,  -wribns  in  VANITY   FAIR    says: 

"Tbt  Ambassador  is,  1  thouta  think,  ont  of  tbt  very  beft  bosett 
in  iht  world.    The  servite  is  superlative,  tbt  food  an  tne, 
the  courtesy  of  management  and  employees  unfailing.  * 

In  the  wide  range  ol  iW  attractions,  the 
Art.li.viiador  likewise  excels  Superb. 
27-acrepark.  with  immature  gol I  course 
and  open-air  plunge.  Riding,  hunting 
and  all  (ports  including  privileges  ot 
Ran c ho  Goll  Club  Motion  picture 
tbeaiei  and  25  smart  shops  within  the 
!  ore)  Dancing  nightly  to  the  music  of 
the  famous  Cocoanut  Grove  orchestra. 


Moderate  Summer  Rates 
Attractive  rooms  with  bath  as  low 
as  $5.  $6  and  $7  a  day  single, 
from  $7.00  double. 


S  &&fe 


WRITE  tor  OwTi  Booker  of 
i   .Li"  Rcapu  and  Inlomunon. 

BEN  L  FRANK 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Arc  Specialty  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
er tad,  Salvador ;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  Bait  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA.  December  17th;  SS  ECUADOR.  January  7th.  From  New 
York:  SS  COLUMBIA,  December  31st;  SS  VENEZUELA,  January  21st. 
192S. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket    agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


0HJU8TMA6 


* 


H 


BEING  A 

MAP 

made  to  depict  the  olden, 
golden  days  <  >  <  and  to 
carry  best  wishes  for  a      i.-\  i 
good  old-fashioned         '*!^i\ 

Merry  Christmas       A\ 


* 


"¥•■11  Gunnyl^gi    ,  ricniquirteri, 

in  l8jl,  when  titutni  look  ihe  livr  inlo 

iheir  own  lunl   ind  urgini/cd 

[lie  i.iuvu'.  VuUuiiei 

CITY    OF 


^^~  m*     ii''^'*iii^h  0i 


~!AiHnso>,{/-SnlU 


©  WELLS  FARGO  BANK  ST  UNION  TRUST 


This    «   a»/    illustrated    Map   recently    issued    by    Welti 

Fargo  &  Union  Trust  Co.,  San  Franc  iseo's  nidi  si  bank,  to 
show  some  early  activities  of  the  institution.  It  -was  pre- 
pared by  Patterson  &  Sullivan,  and  is  an  interesting  ex- 
ample  OJ  Modern  adaptation  of  the  art  ,->  the  cartographtA 
oj    the    Middle    Ages. 


The  Desert,  California 

From  a  painting  by  John  Frost 


Courtesy  The  Stendahl  Galleries 
Amu-, 


San  Francisco  News  Letter 


Scenes  on  ovwLzzscacfe 
/ine.Shasftf  J^oute  qfihe.- 

SOUTHER^  BORIC 


Christmas  Edition,  1927 


(jolf  in  an  Early  Paradise . . . 


In  quaint  and  charming  Santa  Barbara  overlooking  the  Mountains  and  the 
Sea,  on  its  own  hilltop  of  thirty  acres  of  gorgeous  gardens,  serenely  sits 


"Honeymoon  House' 


SAMARKAND 


'garden  of  Allah' 


(Heart's  Desire) 


ENTRANCE  "SAMARKAND" 

("A  N  HOTEL  of  unusual  beauty,  where  there  prevails  the  atmosphere  of 
tl  a  gentleman's  home,  with  a  cuisine  of  peculiar  and  refreshing  excel- 
lence. Ten  minutes  distant  from  the  beach.  Guests  have  privileges  of  the 
La  Cumbre  Country  Club,  ten  minutes  from  the  hotel,  and  also  of  the 
Montecito  Country  Club,  two  of  the  finest  golf  courses  in  the  West.  Hotel 
rates  are  entirely  consistent  with  the  service  rendered. 

AMERICAN  PLAN 

-4>f  For  Further  Information   Write  or   Wire  Charles  Bedell  Hervey,   Manager}**- 


San  Francisco  News  Letter 


HOTEL    MARK   HOPKINS 


California  and  Mason  Streets 


San  Francisco's 
Great  New  Hotel 
Five  Minutes  froj:  Shops 
and  Theatres 


Center  of  the  City's  Social  Life 
Excellent  Cuisine 
Wonderful  Music  —  Feature 
Programs  Every  Tuesday  Night. 


Christmas  Edition,  1927 


Worlds  of  Style  -Worlds  of  Power 

^Magnificent  'New  Closed  Models 

$1195    to$2585  Here 

CHANDLER  is  today  doubling  and ,', .trebling  its  prestige  as  a 
result  of  the  enriched  style  and  added  power  of  its  new  Royal 
Eights  and  Sixes  for  1928. 

Notice  how  smartly  low  the  beautiful  bodies  are  swung.  Look 
inside.  Notice  the  exquisite  richness  of  every  little  detail  you  see 
or  touch.  Lounge  down  in  the  pillowy  cushions  and  relax.  Notice 
the  delightful  feeling  of  armchair  comfort. 

Take  one  of  these  magnificent  cars  out  on  the  highway  and  just 
step  on  the  gas.  Feel  that  bullet-quick  get-away — that  quiet,  silky 
flow  of  Niagara-like  power. 

Chandler  is  the  one  and  only  car  in  its  price  class  with  a  chassis 
that  lubricates  itself  the  moment  you  press  your  foot  on  a  plunger. 
lust  see  these  cars— just  drive— JUST  COMPARE! 

Chandler  Sales  Corporation 


1700  VAN  NESS  AVENUE 

San   Francisco,  Calif. 


LOUIS   COHEN 


CHAS.  COHEN 


NEW  ROYAL  EIGHTS 


NEW  BIG  SIXES 


NEW  SPECIAL  SIXES 


San  Francisco  News  Letter 


SPEND    CHRISTMAS    AT    LAKE    TAHOE 

"Switzerland  of  cAmerica" 


TAHOE  TAVERN 

Winter  Season,  'December  23, 1927,  to  iMarch  1,  1928 

WINTER  SPORTS 

A  night's  ride  from  San  Francisco  brings  you  to  Lake  Tahoe,  a  playground  of  ice  and 
snow,  with  fun  for  everyone.  A  well  organized  program  of  winter  sports  including 
skating,  skiing,  tobogganing,  hockey,  sleighing,  bob  sled  rides,  snow  sculpture,  snow 
shoeing  and  old  fashioned  snow  ball  battles  offers  to  each  his  favorite  winter  sport. 
For  the  convenience  of  its  guests,  Tahoe  Tavern  has  for  rent  a  full  line  of  sports 
equipment. 

COMFORT 

The  Southern  Pacific  operates  direct  pullman  service  to  the  Tavern.  Trains  leave 
San  Francisco  in  the  evening  and  reach  Tahoe  Tavern  in  time  for  breakfast.  Steam 
heated  rooms  and  cozy  lounges  with  blazing  fireplaces  offer  comfort  and  enjoyment 
after  hours  in  the  open.  Dinner  dancing  every  night.  Special  balls,  Christmas,  New 
Years,  Valentine's  Day  and  Washington's  Birthday. 

For  Reservations  Write 

Tahoe  Tavern,  Lake  Tahoe,  California 


D.  M.  Linnard,  President 


Jack  T.  Mathews,  Manager 


Christmas  Edition,  1927 


KG»*- 


9 


I 


KISSEL 

CUSTOM    DU 1 LT 


THE  NEW  KISSEL 


Swift  and  Silent  as  the  Wings  of  the  Wind! 
Comfortable  without  being  cumbersome. 
The  new  Custom  -  Built  Kissel  is  designed 
primarily  for  those  who  want  a  car  of  higher 
quality. 

This  quality  is  priced  within  the  range  of  all. 

Prices,  Sixes  and  Eights,  from  $1495  to  $3395 
F.O.B.  Factory. 

A  suggestion — See  the  new  Kissel  then  make 
comparison. 


Lloyd  S.Johnson  Company 

DISTRIBUTORS 

1946  Van  Ness  Avenue  San  Francisco,  Calif. 

Factory 
Kissel  Motor  Car  Co.,  Hartford.  Wrs. 


-**&% 


I 


—c&X 


San  Francisco  News  Letter 


ffcj  1¥  ^t  mt*f&4  ff  ^  m? 


oAt  San  £Mateo 


i 

5* 


Noah's  oArk 


<U^> 


Southern  Cuisine 


Closed  ^Mondays 


4 


Christmas  Edition,  1927 


MOHAWKS 

Co  Farther/ 


°\ 


o 


Manufactured  by 

Mohawk  Tire  Company 

Factories 

AKRON.  OHIO 


When  you  elbow  your  way  through  the  huddle  surrounding  the  gleaming  sedan 
at  the  curb,  you'll  probably  find  that  it  is  not  the  new  Ford  they're  all  admiring, 
but  rather  a  set  Of  the  new  Mohawk  Special  Balloons  under  wheel. 

And  you'll  find  those  covetous  other  car  owners  are  asking  "Where  did  you  get 
\m"  rather  than  "How  much  did  you  pay  for    em." 

t^rtimm&ritbcmm/iw 

iiimajiiHPl'mi'lJj^lg 


Phone  Graystone  6026 
or    Drive    in    Service 

H39  Van  Ness  Avenue 

San   Francisco 


10 


San  Francisco  News  Letter 


Mediterranean  and  Moroccan  Cruises 

Amid  Parisian  Atmosphere  *  with  renowned  French  Cuisine 

A  month  to  the  Mediterranean  in  Paris  afloat  .  .  .  the  steamship  FRANCE.  —  A  new  route  giving 
you  the  most  interesting  ports  .  .  .  the  busy  modern's  pocket-edition  cruise!  —  No  wintry  seas 
.  .  .  across  the  south  Atlantic  to  Vigo,  Spain.  Down  the  golden  African  coast  to  Casablanca  and 
white  Rabat  in  Morocco  .  .  .  drop  back  a  thousand  years,  shop  in  the  Arabian  Nights!  —  See 
Gibraltar  .  .  .  then  Algiers,  the  world's  most  fasrinating  cosmopolitan  city  with  a  new  thrill  round 
every  corner.  —  Naples  .  .  .  Monaco,  the  Riviera  at  the  height  of  the  season  .  .  .  Marseilles,  where  a 
night  on  the  Cannebiere  is  worth  seven  anywhere  else  .  .  .  then  home  via  Naples,  Algiers  and  Cadiz. 

S.  S.  FRANCE 

From  New  York,  January  yth,  1928 


European  shore  excursions  in   charjre  of:  Thos.  Cook  &   Son 


Second  Cruise,  February  8th 

European    shore    excursions    in    charge 
of:  The  American    Express  Co. 


Third  Cruise,  March  14th 

European    shore   excursions    in   charge 
of:   En    Route   Service,   Inc. 


All  North   Africa  shore  excursions  managed  by:  The  North   African   Motor  Tours  of  the  French   Line 

When  the  FRANCE  sails  anywhere  ...  it  sounds  like  the  Social  Register,  or  an  epicure's  conven- 
tion .  .  .  your  home  jor  a  month.  When  you  land  in  any  of  the  ports  en  route  .  .  .  French  Line 
guests  have  the  keys  of  the  city.  Choose  your  sailing  .  .  .  stop  over  wherever  you  like  and  pick 
up  the  FRANCE  on  her  next  trip  .  .  .  shore  excursions  arranged  by  well-known  tourist  agencies 
...  or  return  via  Havre  on  ILE  DE  FRANCE  or  PARIS  ...  or  stay  with  the  ship  for  the  cruise 
.  .  .  Round  trip,  $550. 

French  Line 

.  Illustrated  Brochure  and  Deck  Plans  from  any    French    Line  Agent    or  recognized   Tourist   Office 
or  write  direct  to  French  Line,   562  Market   Street,  San  Franc'.sco 


Courtesy  of  National  Automobile  Club 


The  Lake  of  Purple  Waters" 


12 


San  Francisco  News  Letter 


Picture  transmitted  by  Tele  photograph  over  lines  of  the  Bell  System 


Christmas  Edition,  1927 


13 


Christmas  Greetings 

By    Telephotograph 

The  Holiday  Season  is  at  hand  and  once  again  there  falls  upon 
the  thoughtful  few  the  duty  and  privilege  of  transmitting  suit- 
able greetings  to  those  who  have  been  responsible  in  a  small  or 
large  way,  by  word  or  act,  for  the  success  and  enjoyment  of  life 
which  now  is  theirs. 

Your  portrait  can  be  transmitted  by  wire  to  distant  offices 
as  a  "Telephotograph"  without  material  loss  in  detail.  This 
service  is  now  being  thrown  open  to  the  public  for  the  Holidays 
only  at  a  greatly  reduced  charge,  for  the  purpose  of  transmit- 
ting autographed  portraits  for  Christmas  Greetings. 

All  that  is  necessary  on  your  part  in  taking  advantage  of  this  offer 
is  to  submit  to  us  a  picture  of  yourself,  together  with  the  necessary  in- 
formation as  to  destination.  The  transmitted  picture  will  be  suitably 
mounted  and  delivered  by  special  messenger  Christmas  Day  to  any  of 
the  following  cities: 

Los  Angeles 

St.  Louis  Cleveland 

Atlanta  New  York 

Chicago  Boston 

From  these  points  pictures  may  be  mailed  to  nearby  cities. 

Telephotograph  Office — Hi  Grant  Ave. 

San  Francisco 

Telephone  Garfield  9000— Local  990 


THE    PACIFIC    TELEPHONE 
AND    TELEGRAPH    COMPANY 


14 


San  Francisco  News  Lettei 


Cunard  and  Anchor  Lines 

1928  SAILINGS  ANNOUNCED  **  BOOK  EARLY 

Special  De  Luxe  and  Fastest  Service  from  New  York  to 
Southampton  and  Cherbourg. 

crcAquitania"  crBerengaria"  rr£Mduretania 


Nine 

new 

oil-burners 

from 

16.700  to  20.000 

tons, 

gross  register 


Twelve 

oil-burning 

Cabin  Liners 

from 

13,500  to  20,000 

tons, 

gross  register 


Cunarder  Maurctania 

World's  fastest  liner  and  holding  al!  speed  records  between  New 

York,  England  and  France,  in  both  directions 

SAILINGS   EVERY    SATURDAY 

A  new  cabin  class  service  between  New  York,  Plymouth,  Havre,  London 

By  "Caronia"  and  "Carmania,"  20,000  tons;  "Lancastria," 
16,500  tons;  "Tuscania,"  16,700  tons 

Special  Tourist  Third  Cabin 

VACATION  SPECIALS  THROUGHOUT  THE  YEAR 

A  special  college  party  in  Tourist  Third  Cabin,  eastbound,  Bcrengaria,  June  6th; 
westbound,  Berengaria,  July  2Sth,  accompanied  by  a  popular  orchestra  of  one  of  the 
principal  universities  of  California.  A  limited  number  of  reservations  are  still  open  to 
students,  teachers,  professional  people  and  California  tourists  in  general. 

Attractive  tours  have  been   arranged   throughout   Europe;   descriptive   literature, 
now  on  the  press,  will  be  released  shortly. 

oApply  to  Local  cAgent  or 

CUNARD  and  ANCHOR  LINES  *  ANCHOR  DONALDSON  LINE 


501  Market  Street 


San  Francisco,  Calif. 


Christmas  Edition,  1927 


15 


When  Winter  is  here,  it's 
Springtime  in  the  Tropics 


Capitab 
uatemala 
Salvador 


\v 


Fresh  and  green,  perfumed  with 

exotic  flowers,  sparkling  in  sun- 

L\j/I        shine,   the   colorful   romantic 

/  centuries-old  countries  of  Central  America 
■o-^"  are  never  more  intriguing  to  the  visitor  than 
in  December,  January  and  February. 

Why  not  decide  now  to  cruise  on  a  comfortable 
Panama  Mail  liner  from  California  to  Cuba  for  four 
restful,  indolent,  interesting  weeks.  The  sailing  over 
azure  tropical  seas  is  broken  by  never-to-be-for- 
gotten sightseeing  stops  ashore  in  Mexico,  Guate- 
mala, Salvador,  Nicaragua,  the  Panama  Canal  Zone 
and  Cuba.  Two  weeks  at  sea,  two  weeks  ashore. 
Through  the  Canal  by  daylight. 

Cruise  Ships  leave  December   1 7, 
January  7,  and  February  4 
reaching  the  colorful  capitals  of  Guatemala,  Sal- 
vador, Panama  and  Cuba  in  the  holiday  season 
— when  markets  and  bazaars  are  thronged  with 
gaily  dressed  natives  preparing  for  the  Christmas 
and  Dia  de  los  Reyes. 

Make  your  own  Christmas  present  a  Panama  Mail 
cruise  this  year.  You  will  sail  on  a  modern  ship 
built  for  tropical  service,  cool  and  comfortable,  elec- 
tric fans  in  every  room.  You  will  sleep  in  a  real 
bed,  not  a  berth.  There  will  be  music  and  food  of 
the  best.  The  cost  is  low.  Only  a  limited  number  of 
reservations  are  available.  So  don't  delay.  You  can 
get  full  information  today  from 

'Panama  JMail  Steamship  Company 

2  Pine  Street.  San  Francisco 
-)•<  So.  Spring  Street.  Los  Angeles 


Irfotel  J^el  Coronabo 

American  Plan 

RACING 

At  Tijuana  every  day,  except  Monday,  all 
winter.  Fifteen  miles  from  hotel  via  com- 
pletely paved  highway. 

Golf  on  All  Grass  Courses 

Horseback  Riding 

Tennis     Motoring 

Aquaplaning     Swimming 

Boating 

DANCING 

Every  night,  except  Sunday,  to  the  snappy 
music  of  the 

Hotel  Del  Coronado 
Casino  Orchestra 

George  Eckhardt  Jr.,  Director 

Concerts,  Costume  Balls  and  Frequent 
Special  Attractions 

RESERVATIONS 

may  be  made  and  descriptive  literature 
obtained    at    our    San    Francisco    office. 

L.  E.  CARLILE,  Agent 

2  Pine  Street  Douglas  5600 

Mel  S.  Wright,  Manager 

CORONADO    BEACH 

California 


16 


San  Francisco  News  Letter 


For  Sixty- jour  Years  the  Guiding  Principle  oj  the  Fireman's  Fund  has  been  to 
Achieve  Success  by  Deserving  It 


oA  Pioneer 

The  Fireman's  Fund  is  proud  to  be  numbered 
among  the  rugged  pioneers  whose  faith,  cour- 
age, perseverance  and  integrity  have  subdued 
the  wilderness  and  made  the  West 
what  it  is. 


FIRE,  AUTOMOBILE  and  MARINE  INSURANCE 


Established  July  20,  1856 


TEB 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Co&st 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  hy  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr.,  from  1884  to  1925. 
[a  now  printed  and  published  weekly  hy  Frederick  Alfred  Marriott,  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.      London  Office:    Street  &   Co.,  30  Cornhill.    E.   C,    London,    England.      Subscription    Rates    (including   poBtage),   one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  DECEMBER  24,  1927 


No.  52 


A  Modern  Eve 


Leatrice  Joy. 
Cecil  de  Mille  player 


San  Francisco  News  Letter 


J>an  iPrancisco 


By 

Eva  Riehle 


3)  Sato  pou  first  at  mibnight,  from  the  $ap 
9nb,  SpelUbounb,  caught  mp  breath  in  ccstacp; 
Eibc  jctoelleb  fairp=citabel,  pou  lap — 
Unriballcb  nuccn  of  all  the  tocstern  sea. 


31  toalfeeb  pour  streets,  anb  felt  pour  pulses  Stir 
JUinj  banishcb  heartbeats  of  impassioneb  souls. 
31  heart  the  mufflcb  echoing  of  feet, 
tDjnt  stumbleb  ontoarb  totoarb  tllusibc  goals. 


Che  $abre'S  blessing — anb  the  gambler's  curse 

!3re  intermingleb  in  pour  memorp; 

Calm  fatalism  of  the  ©rient, 

J^ot  bloob  of  Sunnp  £s>pain  anb  31talp; 


Che  stoic  JRebman's  bignitp  anb  poise, 

Cfje  smoulb'ring  fire  of  stoarthp  itlexico; 

^ratals,  brothels,  bcath — peace,  jlflissions,  life,  to  all — 

fiour  birthright  anb  pour  heritage  pou  °toe. 


3)nbelible  the  pattern  these  babe  torought, 
Deep  cut  the  Scars — as  beep,  the  beauties  traceb; 
Cime,  lifee  Some  artisan  toith  cunning  hanb 
©as  hpe^i  in  colors  not  to  be  eraSeb. 


though  pou  map  choose  to  sparfele,  brenchcb  in  sun, 
When  elements  are  all  in  perfect  tune, 
0v,  lifee  some  butterflp  of  brilliant  hue, 
S>leep  quietlp  toitbin  pour  fog  cocoon — 


J2o  matter  tohat  the  costume  pou  map  toear, 
€>t  tohat  pour  moob,  if  gale=Stoept  or  in  tears- 
Ciictc  is  no  masquerabe  tijat  can  conceal 
Che  (Sppsp  glamour  of  pour  pestcrpcars. 


Christmas  Edition,  1927 


19 


Trade  Between  Occident  and  Orient 

By  Paul  Shoup 


Mr.  Paul  Shoup 
Executive  Vice-President 
Southern  Pacific  Company 


Today  we  are  witnessing  the 
beginning  of  a  shift  in  the  bal- 
ance of  international  trade.  A 
developing  spirit  of  nationalism 
among  races  of  the  Far  East;  a 
period  of  prosperity  unusual  in 
history,  and  reflected  throughout 
every  distant  place  contributing 
raw  materials  to  our  industrial 
demands ;  a  rising  scale  of  living 
throughout  Oceanica  and  the 
Orient ;  the  increase  in  American 
exports  in  industrial  products; 
these  are  accelerating  the  trend 
of  world  trade  from  the  Atlantic 
to  the  Pacific. 

Europe  is  of  first  importance 
and  during  the  fiscal  year  1926- 
17  led  the  territorial  grand  divisions  affording  the  United 
States  favorable  trade  balances  with  a  total  reading  Sl,- 
28,600,000,  principally  in  foodstuffs. 

But  the  great  growth  of  trans-Pacific  commerce  sur- 
lasses  that  of  any  other  change  in  national  trade.  In 
913,  the  last  normal  pre-war  year,  our  exports  and  im- 
lorts  to  Oceanica  and  the  Far  East  totaled  approximately 
1462,000,000  and  represented  under  seven  per  cent  of  our 
;otal  exports  and  less  than  twelve  per  cent  of  our  total 
mports. 

Our  business  with  the  Far  East  last  year  amounted  to 
12,215,000,000,  or  14.6  per  cent  of  our  total  exports  and 
10  per  cent  of  our  total  imports.  Nowhere  has  trade  in- 
xease  been  so  rapid,  nor  so  at  odds  with  pessimistic  trade 
>redictions  current  immediately  following  the  world  war. 

Political  disturbances  in  China  have  interefed  with  our 

rade  with  that  nation.  To  some  the  situation  seems  per- 

nanently  set  against  us.    But  it  is  fair  to  assume  that 

hina,  with  her  ancient  and  deserved  reputation  for  com- 

non  sense  in  industry,  will  emerge  politically  as  well.  In- 


dustrial development  will  enlarge  purchasing  power 
throughout  the  Orient,  and  should  tend  to  create  new  and 
profitable  markets  for  all  types  o  f  AAmerican  machinery. 
During  1926  our  trans-Pacific  exports  of  machinery  al- 
ready had  reached  a  total  of  172,000,000. 

The  Pacific  Coast  will  participate  more  and  more  in  the 
benefits  of  trans-Pacific  trade  as  industries  are  developed 
along  its  shores.  At  present  local  markets  absorb  the  bulk 
of  our  manufactured  products;  but  all  signs  point  to  a 
general  ncrease  of  Pacific  Coast  manufacturing  which  in 
turn  will  favorably  affect  our  foreign  commerce. 

Our  opportunities  in  Latin  America,  where  foreign 
trade  organizations  were  soundly  established  before  the 
United  States  had  gained  more  than  a  foothold,  continue 
to  multiply.  In  the  fiscal  year  1926-27,  our  trade  with 
these  nations  was  §1,919,000,000,  nearly  21  per  cent  of 
our  total  foreign  trade.  Here,  too,  commercial  develop- 
ment since  the  World  War  has  been  amazingly  successful, 
and  our  trade  outlook  has  become  almost  unlimited. 

To  be  permanent,  national  prosperity  must  be  increas- 
ingly based  upon  foreign  trade,  and  it  is  obvious  that,  for 
the  Pacific  Coast,  this  trade  will  be  conducted  across  the 
Pacific.  In  its  development  railroads  will  undoubtedly  play 
an  important  part. 

The  railroads,  bringing  new  industries  to  the  Pacific 
Coast  and  carrying  to  established  industries  raw  ma- 
terials to  be  fabricated  for  export,  will  continue  to  con- 
tribute largely  to  the  upbuilding  of  local  export  trade. 

For  some  years  past  Southern  Pacifi's  Industrial  De- 
partment has  been  attracting  to  the  territory  served  by 
its  Pacific  Lines  an  average  of  more  than  500  new  indus- 
tries annually.  Last  year  the  total  so  established  reached 
532  industries. 

The  building  of  an  industrial  empire  upon  the  Pacific 
Coast  is  assured.  It  awaits  only  the  growth  of  popula- 
tion and  the  development  of  local  markets,  and  these 
will  come  more  rapidly  than  many  people  are  disposed  to> 
believe.  It  is  safe  to  forecast  that  the  immediate  future 
of  trans-Pacific  trade  will  be  satisfactory. 


San  Francisco's  Sky   Line  and   Water  Front. 


20 

Foreign  Trade 

By  E.  W.  Wilson 

President  Foreign  Trade  Club  of  California 

An  exposition,  sponsored  by  the  Foreign  Trade  Club  of 
California,  which  should  have  been  as  significant  to  Cal- 
ifornia as  Armistice  Day  was  to  the  world,  opened  in  the 
Civic  Auditorium  on  November  11th  last,  and  closed  No- 
vember 20th.  This  exposition  promises  to  be  an  annual 
trade  and  educational  feature,  so  it  was  announced  by 
William  D'Egilbert,  director  general  of  the  show. 

Two  hundred  thousand  persons  passed  through  the 
doors  of  the  Auditorium  during  the  ten  days  of  the 
exhibit,  ten  thousand  of  whom  were  school  children, 
eager  to  take  advantage  of  what  the  exposition  had  to 
offer  along  educational  lines.  There  were  one  hundred 
national  exhibits  displayed  in  this  "Show  Window  of  the 
World,"  as  it  has  been  called. 

In  this  connection,  I  may  refer  to  a  prediction  which  I 
made  in  an  article  which  was  published  a  number  of  years 
ago,  in  the  Bulletin  of  the  California  Bankers  Association, 
to  the  effect  that  with  the  output  of  Western  farms  and 
factories  increasing  at  a  record-breaking  rate,  we  would 
be  confronted  with  a  most  vital  problem — the  sale  of  a 
larger  share  of  our  productions  abroad,  and  that  unless 
some  of  our  acres  were  to  lie  in  idleness,  unless  many  of 
our  industrial  plants  were  to  operate  part-time,  we  should 
be  impelled  to  gain  and  hold  additional  markets  over-seas. 

What  our  people  require  is  wisdom  to  see  the  oppor- 
tunities beyond  the  confines  of  our  own  country.  A  West- 
err  statesman  once  advised  President  Wilson  that  in  his 
selection  of  Cabinet  officers  he  should  name  only  men  who 
could  "see  across  the  Potomac  River." 

Now,  here  in  California,  our  wisdom  should  reach 
across  the  Pacific  and  we  should  be  able  to  view  clearly 
the  possibilities  that  belong  to  California,  if  we  are  to 
make  the  most  of  our  strategic  situation. 

The  need  for  a  broader  outlook  on  the  part  of  local  man- 
ufacturers, the  realization  that  the  peril  of  over-produc- 
tion will  loom  larger  and  larger  on  oui  economic  horizon, 
was  the  incentive  for  the  Foreign  Trade  and  Travel  Ex- 
position which  has  but  recently  tak^n  place. 

Local  manufacturers,  exporters  and  importers,  made 
representative  exhibits  at  this  Exposition.  There  were  dis- 
plays of  products  of  Japan,  China,  Dutch  Indies,  Philip- 
pines, Hawaii,  Australia,  New  Zealand,  India,  Mexico, 
the  picturesque  South  Sea  Islands  and  various  countries 
of  Central  and  South  America. 

Transportation  companies  presented  special  programs 
and  events  featuring  the  romance  of  world  travel  and  the 
ease  and  pleasure  with  which  it  may  be  obtained.  Daily 
programs  of  entertaining  as  well  as  instructive  nature 
were  given;  the  forenoons  and  afternoons  of  each  day 
were  given  over  to  groups  of  students  from  universities 
and  high  schools,  so  that  they  would  have  opportunity 
for  the  studies  of  exhibits  under  the  most  favorable  con- 
ditions. 

Products  n.t  only  of  our  o-n  country,  but  those  of  for- 
eign countries  were  shown  at  this  exposition,  for  as  "Pa- 
cific Commerce"  so  aptly  phrased  it:  "No  one  can  fail 
to  perceive  that  the  healthy  advancement  of  foreign  trade 
requires  buying  as  well  as  selling,  for  in  the  long  run,  un- 
less we  buy  from  others  what  they  can  produce  or  manu- 
facture better  or  cheaper  than  we  can,  they  will  not  be 
able  or  willing  to  buy  from  us  what  we  can  produce  or 
manufacture  better  or  cheaper  than  they  can. 

"Foreign  trade  is  a  reciprocal  affair;  the  more  we  buy 
from  those  countries  to  which  we  wish  to  sell  our  pro- 
ducts, the  more  of  these  products  of  ours  they  will  be 


San  Francisco  News  Lette 

able  and  inclined  to  buy.     Thus,  the  growth  of  our  export 
depends  vitally  on  the  increase  of  our  imports." 

in  this  regard,  Governor  Young  of  California  said:  ' 
heartily  commend  the  efforts  to  assemble  the  interests  o 
the  Pan-American  countries  in  the  Foreign  Trade  an 
Travel  Exposition;  I  am  confident  that  the  result  wi 
amply  justify  this  splendid  enterprise." 

Major  E.  L.  Tilden,  president  of  the  State  Board  o 
Harbor  Commissioners,  declared:  "With  world-wid 
trade  moving  from  old  centers  and  the  great  develop 
ment  of  commerce  taking  place  on  the  shores  of  the  Pa 
cific,  movements  such  as  represented  by  this  expositioi 
are  destined  to  attract  widest  interest." 

Even  the  most  ambitious  enterprise  may,  perhaps,  fa] 
a  little  short  at  its  inception,  but  there  is  every  reason  fc 
believe  that  the  Foreign  Trade  and  Travel  Exposition 
which  is  to  be  held  annually  in  San  Francisco,  should  im 
prove  each  year  as  the  truth  is  brought  home  to  the  man 
ufacturers  and  business  firms  of  this  part  of  the  worl< 
that  the  foreign  and  local  importer  and  exporter  must  b« 
brought  closer  together,  for  the  fortune  of  each  is  depen 
dent  upon  the  other. 

To  those  vitally  interested  in  this  phase  of  the  business 
world,  the  following  articles  by  various  Consuls  residenl 
in  San  Francisco  should  have  a  strong  appeal. 


Costa  Rica 

Her  Economic  Conditions 
By  Julian  Irias,  Jr. 

Consul  General  de  Costa  Rica 

A  COUNTRY  of  great  natural  riches,  which  to  a  large 
extent  are  not  as  yet  exploited ;  that  can  well  be  proud 
of  the  fact  that  it  has  more  teachers  than  soldiers,  proba- 
bly the  only  instance  of  this  sort,  the  world  over;  whose 
inhabitants  are  traditionally  peaceful  and  laborious,  di- 
recting their  activities  toward  progress  with  the  aid  of 
government,  guided  by  the  true  policy  of  continuous 
maintenance  of  public  welfare.  Thus  can  be  described, 
briefly,  the  Republic  of  Costa  Rica,  located  in  the  south-; 
ern  end  of  Central  America,  between  the  Panama  Canal; 
and  the  proposed  canal  of  Nicaragua. 

Notwithstanding  that  the  country  up  to  the  present1 
time  has  only  developed  a  small  part  of  its  producing 
capacity,  especially  so  far  as  manufacturing  is  concerned, 
it  already  occupies  the  fifth  place  among  the  Latin 
American  countries  for  its  foreign  trade  in  proportion  to 
the  number  of  its  inhabitants. 

According  to  statistics  of  1926,  the  United  States  of 
America  was  our  chief  supplier,  our  American  imports 
amounting  to  55.73%.  The  United  States  also  appear  as; 
our  second  buyers,  consuming  40.31%  of  our  exports;  the: 
United  Kingdom  being  the  leading  consumers  of  Costa 
Rican  products. 

Even  though  the  largest  volume  of  our  trade  with  the 
United  States  so  far  has  been  with  the  Eastern  markets, 
due  principally  to  the  fact  that  the  largest  industries  are 
located  in  that  part  of  the  country,  and  also  because  of 
greater  transportation  facilities  through  the  Atlantic,  we 
can  be  assured  that  it  will  not  be  too  long  before  our  trade 
with  the  Pacific  Coast  will  be  equal — if  not  larger — to  that 
of  the  Eastern  Coast.  The  following  circumstances  will  I 
back  such  a  statement: 

1.  The  electrification  of  the  "Ferrocarril  al  Pacifico" 
(Pacific  Railway),  towned  by  the  nation,  and  also  the  con- 
struction of  a  dock  at  Puntaranas,  western  port,  suitable 
for  mooring  ships  of  large  capacity. 

(Continued  on  Page  124) 


^\*w|a$«ftJta> 


ni  I  a  Gukrra" 
Santa  B  vrbara,  Californi  \ 


Y**** 


Front  a  painting  by 
Mrs.  Wui '  hit  Tuckesm  \n 


22 


San  Francisco  News  Letter 


Strat ford-on- Avon,  Warwick- 
shire, England.   Holy  Trinity 
Church,    where    William 
Shakespeare  is  buried. 


Warwick  Castle,  Warwick- 
shire,  England.   A    splendid 

example  oj  Mediaeval 
Architecture. 


Christmas  Edition,  1927 


23 


Recent  Development  in  British  Trade 


By  Gerald  Campbell 

British  Consul  General 


Gerald    Campbell, 
Consul   General  to  Great   Britain 


CVER  since  the  Armistice 
IpGreat  Britain  has  been  tack- 
ling a  whole  series  of  new 
problems  in  her  endeavor  to 
stage  a  come-back  under  new 
conditions,  social,  financial, 
and  economic,  and  it  is  satis- 
factory to  note  that,  under- 
neath the  din  of  publicity  and 
oratory  devoted  to  doles,  debts 
and  disturbances,  she  has  been 
accomplishing  a  lot  of  useful, 
but  unsensational,  spade  work. 
A  certain  change  in  methods 
from  pre-war  times  is  being 
revealed,  and  it  would  espe- 
cially interest  Americans  to 
know  something  of  the  manner  in  which  technical  science 
is  being  applied,  or  is  about  to  be  applied,  to  actual  indus- 
trial production,  as  also  of  the  trend  now-a-days  towards 
greater  publicity,  though  I  do  not  know  whether  the  point 
has  yet  been  reached  where  it  can  be  called  "regular 
boosting" ! 

Take,  for  instance,  two  institutions  of  comparatively 
recent  creation, 
whose  rapid 
growth  is  proof 
of  their  timely 
usefulness, — the 
British  Indus- 
tries Fair  and 
the  Empire  Mar- 
keting Board. 

The  former  of 
these,  an  annual 
Fair  dating  back 
to  1915,  is  held 
simultaneously 
in  London  and 
Birmingham  to- 
wards the  end  of 
each  February 
and  beginning  of 
March,  with  the 
express  purpose 
of  introducing 
producers  to 
buyers  and  buy- 
ers to  sources 
within  the  Brit- 
ish Empire  of 
the  goods  which 

they  require;  the  aggregate  business  done  each  year  dur- 
ing these  two  weeks  is  now  calculated  in  the  millions  of 
Pounds.  The  London  section,  alone,  was  visited  in  1927 
by  74,462  buyers  from  61  different  countries  and.  so 
eagerly  do  producers  welcome  the  opportunity  of  display- 
ing their  wares  to  the  profession,  that  rive  months  before 
the  1928  Fair  is  due  to  open.  34o.000  square  feet  of  space 
have  already  been  rented,  while  in  Birmingham,  new  halls 
have  had  to  be  built  to  house  the  prospective  exhibits. 

The  Empire  Marketing  Board  is  a  young  child  just  over 
a  year  old  presented  at  birth  by  its  parents,  the  British 
Government,  with  a  guaranteed  fund  of  one  million 
Pounds    per    annum.     Its    motto    might    well    be    "Buy 


Imperially",  and  its  present  scheme  of  life  is,  secondly,  to 
advertise  Empire  goods  both  in  the  press  and  public 
places  and  by  displaying  Empire  foodstuffs  at  various 
exhibitions  and,  firstly,  to  develop  visible  and  invisible 
resources  of  the  Empire  by  making  grants  for  research 
into  various  fields  ranging  from  co-operative  marketing 
and  transportation  to  animal  husbandry,  and  the  keeping 
quality  of  fruits. 

It  may  be  asked  what  all  this  has  to  do  with  the  United 
States  of  America,  and  part  of  the  answer  is  to  be  found 
in  the  recent  observation,  attributed  to  Dr.  Julius  Klein, 
to  the  effect  that  the  intensive  exploitation  being  carried 
on  in  economically  new  lands,  with  a  view  to  repairing 
the  havoc  of  the  war  and  remedying  unemployment,  is 
already  having  its  influence  on  American  trade,  while  he 
hinted  at  a  possible  decline  in  United  States  exports  of 
cotton,  cereals,  etc.,  together  with  a  tendency  on  the  part 
of  the  Dominions  and  Colonies  to  buy  their  farming  and 
road-making  machinery  in  Great  Britain  instead  of  in 
this  country.  That  is  only  natural  but,  in  the  long  run, 
any  nation  which  helps  to  open  up  hitherto  unexploited 
resources  is  eventually  a  benefactor  to  the  world  in  gen- 
eral, as  witness  the  unforeseen  vastness  of  the  results  of 
the  construction  by  British  capital  of  many  of  the  trunk 
lines  of  the  United  States. 

Even  now  sta- 
tistics s  h  o  w  a 
healthful  in- 
crease with  the 
Colonies  in  this 
trade,  for, 
whereas  in  the 
first  six  months 
of  1913  the  Em- 
pire share  of  ex- 
ports from  Great 
Britain  was  37 
per  cent,  it  has 
grown  to  43  per 
cent  in  the  same 
period  of  this 
year,  Australia 
alone  with  only 
6  million  inhabi- 
tants taking  to- 
day 9.5  per  cent 
of  total  British 
'exports.  It  is 
small  wonder 
that  Great  Brit- 


Sultrrave   Manor.  Northamptonshire.  Encland.    The  ancestral   home  of  Georce  Washineton. 


ain  aims  to  re- 


ciprocate with  so 
good  a  customer  who  happens,  also,  to  be  of  her  own  close 
kith  and  kin,  and  it  is  the  same  thing  with  other  members 
of  the  British  Commonwealth  of  Nations  who  all  desire 
an  assured  market  in  Great  Britain  for  their  primary 
products. 

It  is  just  another  turn  in  the  wheel  that  we  are  giving, 
the  same  wheel  that  has  brought  you  to  the  point  where, 
in  your  turn,  you  are  able  to  devote  your  energy  to  the 
development  of  other  fields  and  other  great  spaces  than 
these  United  States.  This  is  competition  of  the  healthiest 
kind  and  competition  is  the  tonic  which  most  nations 
require  at  this  period  of  their  convalescence. 


24 


San  Francisco  News  Letter 


Japan's  Trade  with  America 


By  Ichitaro  Shibata 

Acting  Consul  General  to  Japan 


Mr.   Ichitaro    Shibata 
Consul   for  Japan 


Since  the  opening  of  Japan 
by  the  historic  visit  of  Commo- 
dore Perry,  in  1853,  that  coun- 
try's foreign  trade  has  made  re- 
markable progress.  In  1868,  the 
year  in  which  the  Emperor  Meiji 
ascended  the  throne,  the  imports 
and  exports  representing  Japan's 
entire  foreign  trade  amounted  to 
only26,000,000yen,  but  ten  years 
later,  in  1878  ,  its  volume  bad 
nearly  quadrupled,  reaching  the 
sum  of  98,000,000  yen.  This 
rapid  increase  was  maintained 
until  it  amounted  to  the  rel  ifive- 
ily  enormous  sum  of  382.000,000 
lyen  in  the  next  two  decades. 
while  in  1905,  it  had  more  than  doubled  in  amount,  reach- 
ing a  total  of  800,000,000  yen,  notwithstanding  the  de- 
pressing effects  of  the  Russo-Japanese  war. 

By  the  expiration  of  another  decade,  in  1916,  the  total 
amount  of  Japanese  foreign  trade  had  attained  an  aggre- 
gate of  1,900,000,000  yen  and  within  the  next  ten-year 
period,  in  1926,  including  those  of  Korea  and  Formosa 
(260,000,000  yen),  the  total  amount  had  broken  all  pre- 
vious records  by  reaching  the  tremendous  sum  of  4,682,- 
000,000  yen. 

Japan's  exportation  of  commodities  at  the  beginning  of 
her  foreign  trade  was  chiefly  limited  to  raw  materials  and 
certain  unfinished  products,  while  the  imports  from  other 
countries  were  mostly  manufactured  goods.  But  owing 
to  the  rapid  industrialization  of  Japan,  this  state  of  affairs 
has  been  completely  reversed  by  the  exportation  of  manu- 
factured goods  and  importation  of  raw  materials  and 
foodstuffs  to  supply  her  factories  as  well  as  to  provide  for 
her  own  population's  needs. 

Let  us  now  consider  Japan's  trade  with  the  United 
States.  About  sixteen  years  ago,  in  1911,  our  trade  with 
this  country  had  already  reached  the  significant  sum  of 
$115,000,000.  Five  years  later,  in  1916,  this  was  almost 
doubled,  attaining  a  total  of  $222,000,000,  which  was 
about  23%  of  the  entire  foreign  trade  of  Japan.  Again, 
within  a  period  of  another  five  years  it  had  grown  to  the 
amazing  sum  of  8486,000,000,  while  it  developed  to  a  still 
larger  amount  by  1926,  totaling  S660,000„000  which  was 
slightly  more  than  28%  of  the  country's  entire  foreign 
trade. 

Among  the  staple  goods  imported  into  the  United 
States  from  Japan  at  present,  there  is  no  question  as  to 
the  importance  of  silk  as  compared  with  any  other.  The 
export  of  this  valuable  product  in  1926  amounted  to 
$355,000,000  and  was  followed  next  in  order  by  silk  fab- 
ric, $13,000,000;  potteries,  S6.500.000;  tea,  $5,500,000; 
food-stuffs,  S4,000,000;  waste  and  floss  silk,  $3,700,000; 
menthol  crystals  $3,000,000 ;  brushes,  $2,200,000,  etc 

On  the  other  hand,  the  chief  commodity  r.->w  imported 
into  Japan  from  America  is  raw  cotton,  valued  at  $158,- 
000,000  annually,  and  next  in  order  come.,  lumber.  $42,- 
000,000;  machinery  and  parts  thereof,  $21,000,000; 
iron  (bar,  rod,  plate,  sheet,  wire,  tube,  etc.),  $15,000,000; 
wheat,  $12,500,000;  automobiles  and  parts  thereof,  86.- 
500,000;  sulphate  of  ammonia  (crude),  84,800,000;  kero- 


sene oil,  $4,300,000 ;  petroleum  benzine  oil,  $4,000,000,  and 
leather,  $2,000,000. 

In  contrast  with  the  foregoing  facts,  it  is  suggestive  of 
how  important  a  part  the  American  side  of  the  Pacific 
plays  in  Japan's  foreign  trade.  This  is  readily  seen  from 
the  following  figures : 

In  1925,  American  foreign  trade  on  the  Pacific  Coast 
amounted  to  the  large  sum  of  $954,000,000,  of  which 
$600,000,000  was  with  Japan.  Again,  in  1926,  Japan's 
share  ran  up  to  $660,000,000,  which  is  about  60%  of  the 
entire  American  foreign  trade  on  the  Pacific  Coast,  aggre- 
gating $1,065,000,000.  Of  course,  we  must  admit  that  in 
this  volume  of  trade  with  Japan  there  is  included  such 
staples  as  raw  silk,  silk  fabrics,  potteries,  tea,  etc.,  which, 
as  soon  as  unloaded  from  the  steamers  at  ports  on  the 
Pacific  Coast,  are  immediately  shipped  to  the  various 
large  cities  in  the  Eastern  States,  but  at  the  same  time  we 
are  fully  assured  of  the  great  importance  of  the  Pacific 
Coast  in  respect  of  its  commerce  and  transportation,  now 
and  in  the  future,  with  America's  far  Eastern  neighbor, 
Japan. 


Magnificent   Mount   Fujiyama 


Christmas  Edition,  1927 


25 


Trade  Between  Germany  and  California 


By  Emil  Wiehl 

Consul  General  of  Germany 


Emil  Wiehl, 
Consul   General  of  Germany 


Germany  is  next  to  England 
the  best  customer  of  California 
amongst  all  European  nations. 
It  buys  from  here  chiefly  raw 
materials  (cotton,  copper,  zinc, 
lumber,  petroleum),  and  food- 
stuffs (fresh,  canned  and  dried 
fruit,  vegetables,  condensed 
milk,  barley,  wheat),  whereas  it 
exports  to  California  mainly 
chemicals,  seeds,  toys,  china, 
steel  and  iron  manufactures. 

Trade  between  Germany  and 
California  has  considerably  in- 
creased in  recent  years  and  is 
still  increasing.  Germany's  ex- 
port to  California  has  about  dou- 
bled in  1926  as  compared  to 
1914;  California's  export  to  Germany  was  more  than  six 
times  as  much  in  value  in  1926  than  it  was  in  1914.  The 
figures  are  about  two  million  dollars  worth  of  exports 
from  California  to  Germany  in  1914,  and  more  than 
twelve  million  dollars  worth  in  1926.  These  two  million 
dollars  in  1914  had  been  about  2%  of  California's  total 
export  to  foreign  countries;  whereas  the  twelve  million 
dollars  in  1926  were  more  than  4%  of  the  total  export. 
California  has,  therefore,  increased  its  export  to  Germany 
not  only  absolutely,  but  also  relatively  in  comparison  with 
its  exports  to  other 
countries. 

On  the  other  hand, 
the  figures  of  the  ex- 
port of  Germany  to 
California  are  about 
three  million  dollars 
worth  in  1914,  and 
about  six  million  dol- 
lars worth  in  1926 ; 
but  the  three  million 
dollars  in  1914  were 
about  4%  of  Califor- 
nia's total  import  from 
foreign  countries, 
whereas  the  six  million 
dollars  were  only  about 
2%  of  the  total  im- 
port ;  therefore  Ger- 
many's export  to  Cali- 
fornia has  increased 
only  absolutely,  where- 
as relatively  in  com- 
parison with  w  h  a  t 
other  countries  im- 
ported to  California, 
its  share  has  de- 
creased. 

And  further,  in  1914.  the  trade  balance  of  Germain- 
with  California  was  to  the  advantage  of  the  former  with 
three  million  against  two  million :  whereas  in  1926  it  was 
against  us  with  twelve  million  against  six  million. 


Unfortunately  it  is  the  same  with  the  general  balance 
in  our  foreign  trade.  In  1914,  our  imports  and  exports 
were  about  equal;  1927  showed  during  the  first  six 
months  an  adverse  balance  of  about  2  billion  marks,  or 
about  476  million  dollars. 

Under  these  conditions  Germany  is,  of  course,  very 
anxious  to  develop  and  increase  her  foreign  trade.  She  is 
bound  to  do  so  all  the  more  in  view  of  the  heavy  and  still 
increasing  payments  she  is  obliged  to  make  for  repara- 
tions. Since  the  adoption  of  the  Dawes  plan  on  Sept.  1st, 
1924,  Germany  is  paying  annual  amounts  which  increased 
from  1000  million  marks,  or  238  million  dollars,  to  1500 
million  marks,  or  357  million  dollars,  for  the  last  year. 
During  the  current  year  they  will  be  1750  million  marks, 
or  417  million  dollars,  and  from  Sept.  1st,  1928,  on  they 
will  increase  to  2500  million  marks,  or  595  million  dollars, 
every  year  for  an  indefinite  period.  Up  till  now  all  annui- 
ties have  been  paid  punctually  and  to  the  last  cent.  Our 
economical  production  has  been  re-established,  largely 
with  American  financial  assistance,  our  factories  are 
working,  our  industries,  our  railways  and  our  taxes  are 
furnishing  at  present  the  necessary  surplus  for  these  pay- 
ments. The  German  Government  and  people  are  willing 
to  go  on  with  them  to  the  best  of  their  ability.  But  all  the 
experts  agree  that  in  the  long  run  these  payments,  with- 
out ruining,  again,  Germany's  economical  life,  can  only 
be  made  if  our  foreign  trade  is  not  only  outbalanced  but 

gives  us  a  large  sur- 
plus to  meet  these  obli- 
gations with. 

As  to  our  trade  with 
California,  there  are 
many  things  Germany 
would  like  to  buy  in 
larger  quantities  from 
here.  The  German  peo- 
ple could,  for  instance, 
absorb  much  more  of 
California  fruit,  and 
on  account  of  the 
coming  development  of 
motor  transportation 
in  Germany,  there  will 
be  an  increased  de- 
mand of  gasoline  in 
the  near  future.  But, 
of  course,  in  view  of 
the  heavily  adverse 
trade  balance,  Ger- 
many will  only  find  it 
possible  to  buy  more 
from  California  if  Cali- 
fornia would  also  buy 
more  from  Germany. 
I  hope  that  the  Pa- 
cific Foreign  Trade  and  Travel  Exposition  and  its  con- 
tinuation in  years  to  come  will  bring  about  this  develop- 
ment and  increase  of  trade  and  travel  between  the  two 
countries. 


Cily  Hall  and   Roland  Monument 


26 


San  Francisco  News  Letter 


Panama  an  Ideal  Place  for  Investment 


By  E.  de  la  Guardia,  Jr., 
Consul-General  of  Panama 


E.   de  la  Guardia 


As  the  Pacific  Foreign  Trade 
and  Travel  Exposition  closes, 
Panama  faces  one  of  the  greatest 
periods  of  accomplishment  in  its 
entire  history.  Evidence  of  what 
is  going  on  there  may  be  gather- 
ed from  the  fact  that  the  United 
Fruit  Company  is  investing  five 
million  dollars  in  the  Province  of 
Chiriqui  to  raise  bananas.  They 
are  entering  their  new  field  of 
operations  to  the  extent  of  estab- 
lishing an  intercoastal  steamship 
service  between  the  Panaman 
ports  of  Armuelles  and  Balboa, 
as  well  as  a  direct  service  in  the  Pacific  between  the  Canal 
Zone  and  San  Francisco.  The  time  is  not  far  when  the 
people  of  California  will  be  consuming  weekly  more  than 
50,000  bunches  of  Panama  bananas. 

But  this  is  only  one  of  many  important  enterprises  that 
are  at  present  being  initiated  in  the  Isthmian  Republic. 
Mr.  Enoch  John  Hooper  has  undertaken  to  construct  a 
railroad  in  the  Gatun  Lake  Region ;  the  National  City 
Bank  of  New  York  is  putting  up  approximately  $150,- 
000.00  in  the  erection  of  a  building  in  the  city  of  Panama 
to  house  its  business  there ;  a  well  known  engineer  and 
capitalist,  Mr.  Minor  C.  Keith,  has  already  spent  several 
thousand  dollars  in  a  project  which  will  require  an  invest- 
ment of  $600,000.00;  the  William  H.  Smith  Co.  of  St. 
Louis  has  submitted  to  President  Chiari  a  $7,000,000.00 
scheme  to  make  Panama  a  free  port  of  entry ;  and  the 
Government  is  building  docks  in  the  ports  of  Aguadulce 
and  Armuelles  at  a  cost  of  over  $300,000.00. 

Large  amounts  of  capital  have  gone  and  are  still  going 


into  the  creation  of  new  industries,  and  agricultural  pro- 
duction is  being  stimulated  in  several  ways.  Building  con- 
struction programs  in  the  city  of  Panama,  together  with 
the  expenditures  attendant  to  the  laying  out  and  improv- 
ing of  land  for  building,  will  necessitate  more  than  $4,- 
000,000.00.  That  city  has  almost  doubled  in  size  in  the 
last  five  years. 

The  story  of  Panama's  independent  life  is  a  wonderful 
story  of  growth,  of  sheer,  amazing  growth.  Panama  is  an 
ideal  place  for  investment,  and  it  never  was  more  so  than 
at  present,  when  the  growth  which  characterizes  its  life 
is  more  promising  than  ever.  To  invest  in  a  growing  com- 
munity is  to  invest  wisely.  The  ambitious  Californian 
seeking  an  outlet  for  his  idle  funds  cannot  overlook  Pan- 
ama when  going  into  the  foreign  field. 


Old   Panama 


Bolivia  and  Its  Resources 


By  Huscar  Velarde 

Consul  General 


With  the  occasion  of  the  For- 
eign Trade  and  Travel  Exposition, 
I  desire  to  contribute  to  a  better 
knowledge  of  my  country  by  pub- 
lishing the  following  data  show- 
ing the  opportunities  which  Bo- 
livia offers  to  American  capital. 

In  Bolivia,  on  account  of  its 
varied  climate  and  soil,  practically 
all  agricultural  products  can  be 
raised,  from  potatoes,  wheat,  corn, 
and  cotton,  to  coffee,  rice,  cacao, 
sugar  cane,  and  tropical  fruits, 
which  grow  spontaneously,  with- 
out need  of  fertilizers. 

RUBBER— Between  the  years 
1895  and  1925  Bolivia  exported 
100,043  metric  tons  of  rubber, 
which  was  of  a  superior  quality. 

The  principal  industry  of  Bo- 
livia, however,  is  mining ;  because 
of  its  geographical  position  it  is  a  nucleus  where  great 
mineral  wealth  has  been  concentrated 


Mr.  H.  Velarde. 
Consul  General   to   Bolivia 


ZINC — Bolivia  is  the  only  country  of  South  America 
that  produces  zinc.  In  1925  it  exported  6,210  metric  tons 
with  a  value  of  $575,555.60. 

TUNGSTEN— Bolivia  has  great  natural  deposits  of 
tungsten,  and  in  1918  the  value  of  the  metal  exported 
reached  $3,922,751.48  (3,418  metric  tons). 

NICKEL,  MOLIBENITE,  VANADIUM,  and  other  rare 
metals  are  also  found  in  quantity. 

PETROLEUM — American  corporations  have  discov- 
ered petroleum,  and  "The  Standard  Oil  of  Bolivia,"  and 
"The  Bolivian  Development  Co."  have  acquired  conces- 
sions of  3,000,000  of  acres.  The  first  of  these  has  already 
eleven  complete  wells  in  operation  and  twelve  in  pre- 
paration. 

SILVER — The  Cerro  of  Potosi  alone  produced  during 
the  Spanish  Colonial  period  3,667,968,000  troy  ounces  of 
silver,  worth  $2,433,750,000. 

GOLD — "It  has  been  calculated  by  competent  author- 
ities," says  the  London  Times,  "that  during  the  last  three 
centuries  Bolivia  has  contributed  £650,000,000  or  $3,163,- 
875,000  to  the  world's  production  of  gold."  (Exchange 
$4.86^4). 

(Continued  on  Page  38) 


Christmas  Edition.  1927 


27 


Colombia 

By  Alvaro  Rebolledo,  Consul  General  of  Colombia 


T  OCATED  at  the 
•L-'very  gates  of  the 
Panama  Canal; 
with  extensive 
coast-lines  on  both 
the  Atlantic  and 
the  Pacific  oceans 
— an  unique  dis- 
tinction among  the 
South  American 
countries — ;  pos- 
sessing a  territo- 
rial extension  twice 
the  area  of  Texas 
with  a  variety  of 
climates  capable  of 
nurturing  the 
vegetation  of  every 
zone,  the  Republic 
of  Colombia,  after 
having  completed 
t wen tyr five  years 
of  unalterable 
public  peace,  is 
gaining  rapidly  the 
prominent  place  in 
the  family  of  na- 
tions to  which  she  is  entitled  for  her  inexhaustible  natural 
resources  and  is,  therefore,  attracting  the  attention  of 
the  financial  world  to  her  steady  economic  progress. 

Colombia's  Foreign  Trade 

Colombia's  foreign  trade  amounted  in  1926  to  §216,- 
000,000,  it  having  been  doubled  in  the  short  time  of  five 
years.  The  prosperity  of  Colombia  is  closely  tied  to  the 
United  States  with  which  about  65  per  cent,  of  our  total 
trade  is  made,  amounting  in  the  last  year  to  §140,000,000. 
"Colombia,"  says  Doctor  Julius  Klein,  Director  of  the 
Bureau  of  Foreign  and  Domestic  Commerce,  Washington, 


The   famous  old   Inqu  sition   House. 
Cartagena.  Colombia 


D.  C,  "has  replaced  Chile  as  our  third  ranking  market 
in  South  America,  next  after  Argentine  and  Brazil." 

Coffee  constitutes  over  two-thirds  of  our  total  exports. 
The  output  amounts  to  2,500,000  bags  with  an  estimated 
value  of  $80,000,000.  It  equals  the  production  of  Mexico 
and  Central  America  combined.  About  80  per  cent,  of  the 
Colombian  coffee  comes  to  the  United  States,  mostly 
through  New  York,  although  San  Francisco  and  New 
Orleans  are  receiving  a  good  share  of  it.  Over  270,000 
bags  of  our  coffee,  with  an  estimated  value  of  810,000,000, 
were  imported  in  San  Francisco  during  1926,  and  it  seems 
that  imports  during  the  current  year  will  exceed  that 
amount. 

Precious  metals,  such  as  gold  and  platinum,  rank  second 
in  importance  among  Colombia's  exports.  Gold  mining 
was  the  only  mining  activity  of  the  country  until  our 
production  of  platinum,  stimulated  by  the  demand  during 
the  war  period,  increased  to  the  extent  of  supplying  two- 
thirds  of  the  world's  output. 

Bananas  form  another  important  item  in  the  exports, 
averaging  annually  $5,000,000  and  giving  Colombia  the 
first  place  as  producer  of  this  fruit. 

Emeralds  are  the  only  precious  stones  of  commercial 
value  in  Colombia.  Emerald  deposits  constitute  a  govern- 
ment monopoly  and  the  stones,  which  are  reputed  to  be 
the  finest  of  the  world,  are  distributed  to  the  market 
through  a  well-known  firm  at  Paris. 
Wealth  in  Oil 

A  pipe-line  for  oil  transportation  was  completed  in  last 
May,  and  in  July  the  first  shipment  of  crude  oil  was  made 
from  the  country.  This  pipe-line  is  325  miles  long  and 
has  a  carrying  capacity  of  30,000  barrels  a  day.  Tankers 
are  coming  regularly  to  Cartagena  for  the  oil  transporta- 
tion to  the  United  States.  The  Colombian  production  in 
1926  was  6,500,000  barrels;  but  an  advance  estimate  for 
the  current  year  gives  the  production  at  14,500,000,  thus 
giving  Colombia  the  second  place  as  producer  of  petro- 
leum in  South  America.  This  industry  is  also  contributing 
to  the  rapid  development  of  Colombia. 


Republic  of  Haiti 

By  B.  C.  Bremer,  Consul  General 


HAITI,  a  Republic  in  the 
West  Indies,  is  on  one  of 
the  most  fertile  islands  of  that 
group.  Its  area,  about  one- 
third  of  the  total  of  the 
island,  is  approximately  10,200 
square  miles,  with  a  popula- 
tion estimated  at  2,500,000. 

The  island  is  extremely 
mountainous,  with  peaks 
reaching  altitudes  of  nearly 
900  feet  and  is  resplendent 
with  beautiful  scenery.  At 
Port  au  Prince  the  mean  tem- 
perature of  July  is  84?  F.  and 
that  of  January  is  75 -71.  The 
nights  are  always  cool  as  the 

B.  C.  Bremer.   Consul   General  ,  i  ^„rt^.c- 

temperature  u  s  u  a  1 1  y  drops 
about  10  below  the  corresponding  day  temperature.  The 
hills,  which  surround  this  city,  covered  with  forests,  offer 


their  shady  retreats  to  the  foreigners  who  may  be  op- 
pressed by  the  summer  heat.  Here,  as  at  Furcy,  the 
temperature  is  at  times  as  low  as  40O  F. 

Three  regular  passenger  steamship  lines  from  New 
York  touch  Haitian  ports.  The  distance  between  New 
York  and  Port  au  Prince  is  approximately  thirteen  hun- 
dred miles  and  it  takes  the  average  steamer  about  5  days 
to  make  the  run. 

Port  au  Prince,  the  capital  and  the  largest  city  of  the 
Republic,  has  a  population  of  approximately  185,000.  The 
harbor  is  naturally  protected,  with  an  ample  depth  to 
permit  ocean-going  steamers  to  go  alongside  a  wharf  326 
feet  long.  The  city  is  equipped  with  up-to-date  comforts, 
well-paved  streets  are  supplied  with  electric  lights ;  there 
are  numbers  of  fine  public  buildings,  hotels,  hospitals,  etc. 
Two  railway  lines,  one  to  St.  Marc  and  the  other  to  the 
Cul  de  Sac,  a  rich  plain  to  the  eastward,  have  their 
terminals  in  this  city.  Splendid  roads  of  a  total  length  of 
635  miles,  give  an  opportunity  to  automobile  tours  all  over 
the  picturesque  country.  (Continued  on  Page  38) 


28 


San  Francisco  News  Letter 


Brazil 


By  L.  M.  Hoefler,  Consul  for  Brazil 


L.  M.    Hoefler. 
Consul  for  Brazil 


The  Republic  of  the  United 
States  of  Brazil  has  an  area  of 
3,276,358  square  miles,  exceed- 
ing that  of  the  United  States  of 
America,  exclusive  of  Alaska. 
and  has  a  population  of  35,000,- 
000.  Its  constitution  is  similar 
to  that  of  the  United  States  of 
America,  there  being  one  Fed- 
eral and  20  State  governments. 

The  country  has  three  climatic- 
zones — the  tropical  (equatorial), 
the  sub-tropical,  and  the  temper- 
ate, extending  south- 
erly from  the  Tropic 
of  Capicorn.  Its  prin- 
cipal products  are  cof- 
fee, rubber,  cotton. 


showed  a  foreign  population  of  only  1,500,000,  comprising 
Italians,  Portuguese,  Spaniards,  Germans,  Austrians, 
Poles,  Turko-Arabs,  Japanese,  and  others.  Immigration 
is  encouraged. 

The  capital  of  the  Republic  is  Rio  de  Janeiro,  with  over 
1,500,000  inhabitants.  Other  cities  of  over  100,000  in- 
habitants are  Sao  Paulo,  San  Salvador  (Bahia),  Recife 
(Pernambuco),  Belem  (Para),  Porto  Alegre,  Juiz  de 
Flora,  Campinas,  and  Santos. 

The  chief  exports  to  Brazil  from  San  Francisco  are  pre- 
served and  dried  fruits  and  vegetables.  The  main  import 
is  coffee. 


herva-mate,  cocoa,  sugar,  tobacco,  timber,  nuts, 
fibers  and  cereals.  Its  mineral  wealth  consists 
of  gold,  iron,  manganese,  copper,  petroleum, 
pit-coal,  besides  diamonds  and  precious  stones 
of  all  kinds.  Immense  forests  produce  the  finest 
hard  woods  and  other  timbers.  Great  herds  of 
cattle  are  raised  on  its  vast  and  excellent  pas- 
ture lands.  Hardly  more  than  one  per  cent  of 
its  exceptionally  fertile  soil  is  as  yet  under 
cultivation.  Nevertheless,  Brazil  supplies  four- 
fifths  of  the  world's  consumption  of  coffee,  is 
second  in  production  of  cocoa  and  Indian  corn, 
third  in  tobacco,  fourth  in  sugar,  fifth  in  cotton, 
eighth  in  rice,  and  tenth  in  wheat  and  potatoes. 

The  country  has  an  extensive  net-work  of 
railways  and  many  navigable  rivers,  including 
the  Amazon.  Many  of  these  contain  wonderful 
waterfalls  and  rapids,  and  have  unexcelled  pos- 
sibilities of  hydro-electric  power. 

Brazil,  with  its  territorial  immensity  and 
amazing  natural  riches,  offers  to  foreigners  a 
vast   field   for   activity.    The   census   of    1920 


7.  ^£94.  -  ■  • 



V  v -^                      TV        \ 

Lower  portion  of  Santos  Harbor.    Santos,  the  largest  coffee  port  in  the  world,  exported  last 
5'ear  to  the  Pacific  Coast  over  J83.000   hays  of  coffee. 

(Courtesy  McCormtck  S.  S.  Co  i 


Serbia 

By  S.  Y.  Yovanovitch 

Consul  of  the  Kingdom  of  Serbs,  Croats  and  Slovenes 


The  Kingdom  of  the  Serbs,  Croats  and  Slovenes,  called 
in  the  press  sometimes  Jugoslavia  and  sometimes 
Serbia,  is  situated  in  the  south  of  Europe,  between  the 
Adriatic  and  the  Aegean,  and  has  a  population  of  13,000,- 
000  on  an  area  of  250,000  sq.  km.  By  race,  the  people 
are  Southern  Slavs,  and  their  language  is  akin  to  that  of 
Russians,  who  are  Northern  Slavs;  by  religion,  they  are 
mainly  orthodox  and  Catholic.  During  the  last  fifteen 
centuries  they  have  been  living  separately  and,  sooner  or 
later,  almost  all  of  them  fell  under  the  dominion  of 
Austria-Hungary  and  Turkey.  The  fight  for  independ- 
ence started  in  1800,  to  finish  only  after  the  World  war, 
when  thejr  all  united  in  one  state. 

The  great  majority  of  the  people,  75f,r  at  least,  are 
occupied  in  agriculture  (cereals,  tobacco,  wine,  fruits) 
and  cattle  breeding  (horses,  sheep,  pigs,  oxen).  A  wonder- 
ful fertility  of  the  soil — some  parts  of  the  country  have 
been  known,  for  a  long  time,  as  the  granary  of  Europe — 
is  probably  responsible,  in  certain  measure,  for  the  slow 
development  of  the  different  industries,  though  many  of 
them  are  beginning  to  grow  rapidly:   leather,  textiles, 


sugar,  paper.   Two  of  them,  at  least,  are  going  to  have  a ' 
splendid  future — the  timber  industry  and  the  mining  in- 
dustry.  One-third  of  the  whole  area  is  under  forest  (oak, 
beach,  pine),  and  there  are  all  kinds  of  minerals,  in  par- 
ticular, coal  and  iron. 

The  main  articles  of  exportation  are  cereals  and  timber 
(1,950,000,000  Dinars),  and  the  main  articles  of  importa- 
tion are  cotton,  woolen  goods  and  iron  products  (3,105,- 
000,000  Din.). 

Italy  and  Austria  take  46^  of  our  exportations,  and 
53 c/<  of  our  imports  come  from  Italy,  Tchecoslovaque  and 
Austria.  The  commerce  with  the  United  States  is  still 
carried  on,  on  a  small  scale,  due  to  a  certain  extent  to 
the  depreciation  of  the  Dinar  after  the  war.  Imports  of 
American  goods  in  1926,  amounted  to  309,271,000  Dinars 
(industrial  and  medicinal  plants,  vehicles  and  machinery), 
and  the  exports  to  the  United  States  amounted  only  to 
50,000,000  Dinars  (soil,  stone,  forest  products). 

From  the  tourist's  point  of  view,  the  Dalmatian  coast, 

(Continued  on   Page  38) 


Christmas  Edition,  1927 


Norway 

By  C.  F.  Smith 

Consul  General  to  Norway 


Denmark 

By  J.  Rechendorff 

Acting  Consul  of  Denmark 


29 


C.  F.  Smith.  Consul  of  Norway 


The  trade  between  the  United 
States  and  Norway  has  under- 
gone important  changes  since  the 
outbreak  of  the  great  war.  The 
value  of  the  imports  from  the 
United  States  into  Norway  in- 
creased enormously  during  1919 
and  the  following  years,  while 
Norway's  exports  into  this  coun- 
try have  not  developed  with  the 
same  rapidity.  However,  the 
balance  of  the  trade  between  the 
two  countries  during  the  last 
years  have  shown  very  satisfac- 
tory results.  The  value  of  the 
imports  into  Norway  from  the 
United  States  was  $26,199,708, 
in  1925,  while  Norway's  export  into  the  United  States  in 
the  same  year  amounted  to  §23,289,084.  In  1926,  the 
amounts  were  §24,880,427,  and  §25,076,365  respectively. 

It  will  be  seen  that  the  balance 
of  Norway's  trade  with  this  Coast 
has  been  in  her  favor  during  the 
last  years,  but  the  trade  itself  is 
not  sufficient.  Every  effort  should 
be  made  to  have  it  reach  higher 
figures. 

For    the    information    of    San 
Francisco  importers  and  export- 
ers, I  beg  to  mention  some  impor- 
tant articles  in  the  foreign  trade 
of  Norway.  For  import  from  Nor- 
way:   Herring,  anchovies,  stock- 
Ish  and  klipfish,    mackerel,    can- 
ned goods,  condensed  milk,  natu- 
ral mineral  water,  cheese,  herring 
meal  and  fish  meal,  codliver  oil, 
and  whale  oil,  hardened  edible  fat, 
hides,    mechanical    and    chemical 
wood    pulp,    all    kinds    of    paper, 
matches,    hemp    cord- 
age, granite,  iron  ore, 
pyrites,     cement,     ni- 
trate of  lime,   sodium 
nitrate,    ferro    silicon, 
aluminum,    paint    and 
scrap  iron. 

For  export  to  Nor- 
way :  Rye.  barley, 
corn,  w  heat,  wheat 
flour,  dried  and  can- 
ned fruit,  coffee,  sugar, 
tobacco,  linseed  cakes. 
cotton,  wool,  manufac- 
tured wool ,  cotton  and 
silk,  mineral  oil  and 
gasoline,  coal,  sulphur, 
phosphates,  pig  iron, 
sheet  iron.  wire,  auto- 
mobiles, trucks,  ships. 

etC.  Olso.    Capital    of   NoTH 


Fin  Lind 
Consul  to  Denmark 


Denmark  ranks  in  population 
as  the  second  largest  of  the 
Scandinavian  countries  with 
three  and  one-half  million  inhab- 
itants. Its  area,  including  the 
Faeroe  Islands,  is  16,600  square 
miles  (44,326  km2,  or  about  8000 
inhabitants  per  100  km2). 

Like  other  Scandinavian  coun- 
tries, Denmark  remained  neutral 
during  the  World  War,  but  the 
great  readjustment  that  took 
place  in  Europe  nevertheless  had 
a  direct  effect  on  the  country, 
the  Danish  part  of  Northern 
Slesvig,   which  had  been  ceded 

to  Germany  in  1864,  being  given  back  to  Denmark  as 
part  of  the  reorganization  that  was  created  by  the  Treaty 
of  Versailles,  June  18th,  1919. 

The  most  important  agricultural  export  articles  of  Den- 
mark are  butter,  eggs  and  bacon.  The  greater  part  of 
these  products  go  to  England,  but 
on  account  of  their  high  quality, 
they  are  also  in  demand  in  other 
countries. 

It  is  not  by  mere  accident  that 
Danish  agriculture  has  succeeded 
in  establishing  its  excellent  repu- 
tation abroad,  but  as  the  result  of 
many  years  of  intensive  labor  and 
effort  to  create  a  rational  basis  for 
the  production  of  quality  goods. 
Through    breeding    centers    and 
prizes  for  animal  husbandry,  good 
and  profitable  breeds  have  been 
developed.    Through    Controlling 
Associations   care   is   taken   that 
the  production  is  of  the  best  qual- 
ity and  by  means  of  a  highly  de- 
veloped co-operative  system  there 
is  provided  a  quick  and  effective 
turn-over.    However, 
Denmark  is  not  only  a 
country  of  agriculture. 
During  the  later  years 
important    Danish   in- 
dustries have  been  de- 
veloped, producingboth 
for  home  consumption 
and    for    export.    The 
progress  in  the  indus- 
trial export  is  mainly 
due  to  the  foodstuff  in- 
dustry, especially  con- 
densed milk,  the  manu- 
facture of  cement  and 
different  articles  from 
the  iron  and  metal  in- 
dustry, i.  e.  —  agricul- 
tural   machinery,    mo- 
tors, electrical  appara- 

(formerly  Christiana).    Taken   from   the  Heichts  of  Eeehere.  tllS    and    batteries,    etC 


\*m*s  j!   „.  j,    £*£*  .Txi  i:  i  rim 

am 

: 

i 

"Christiansborir"    huilt    on    the 
Copenhagen.    It  contains  the  off 
and  is  the  home  of  t 


ite  of  the  old  Royal  Castles  of 
icial  reception  rooms  of  the  Kintr 
he   Danish    Parliament. 


30 


San  Francisco  News  Letter 


Mexican-American  Relations 


By  A.  Lubbert 

Consul  of  Mexico 


I  have  been  asked  to  say  a  few  words  on  the  subject  of 
Mexican-American  relations. 

Unfortunately  for  my  country  very  little  is  under- 
stood in  the  United  States  of  the  great  problems  which 
confront  Mexico. 

Relations  between  the  United  States  and  Mexico  must 
be  established  if  they  are  to  be  friendly  and  permanent, 
on  a  spirit  of  sympathetic  understanding ;  understanding 
not  only  on  the  part  of  the  United  States  of  the  problems 
of  Mexico,  but  also  on  the  part  of  my  people  of  the  fact 
that  Americans  that  go  to  Mexico  do  not  necessarily  go 
there  for  the  purpose  of  injuring  the  country.  Because 
of  protected  exploitation,  the  Mexicans  are  suspicious  and 
timid.  Mexico,  from  the  time  of  the  conquest  down  to 
the  present,  has  been  the  victim  of  capital. 


our  persecution  in  the  past  has  been  extreme.  Conditions 
which  have  prevailed  in  a  country  for  four  hundred  years 
cannot  be  expected  to  change  in  a  day.  Mexico  is  strug- 
gling toward  the  light. 

One  of  the  many  points  in  which  the  United  States  and 
Mexico  vary  is  that  of  education.  In  the  United  States 
there  is  very  little  illiteracy ;  in  my  country  63  per  cent  of 
the  people  are  illiterate.  The  problem  of  education  is  one 
of  the  greatest  which  Mexico  has  to  solve.  For  the  first 
time  in  the  history  of  Mexico  a  national  program  of  edu- 
cation is  operating  and  the  Government  is  doing  the 
utmost  to  establish  schools  everywhere  to  satisfy  the 
popular  desire  for  education.  State  governments  in 
Mexico  are  spending  an  average  of  40  per  cent  of  their 
budget  for  education  and  the  Federal  government  spends 


I 


5 


i 


Xochimilco.   Famous   Lake.   Federal   District.   Mexico,  showing  floating   island. 


It  would  appear  that  because  Mexico  has  been  called  the 
Treasure  House  of  the  World  that  the  world  has  felt  justi- 
fied in  extracting  from  this  treasure  to  the  last.  As  a  con- 
sequence, Mexico,  not  without  reason,  is  inclined  to  view 
with  suspicion  foreigners  who  arrive  within  its  borders, 
presumably  to  do  good.  Our  experience  in  the  past  in  this 
regard  has  been  a  very  bitter  one. 

It  is  my  belief  and  hope  that  once  the  United  States 
understands  the  great  problems  confronting  my  country 
and  the  splendid  efforts  which  my  government  is  putting 
forth  to  solve  these  problems,  the  sympathy  of  the  people 
of  this  great  nation  will  be  on  the  side  of  Mexico. 

We  are  trying  to  break  chains  which  have  enslaved 
us  for  centuries ;  we  have  gone  through  bloody  revolu- 
tions because  we  seek  to  break  away  from  the  tyranny 
of  the  past.  Everything  done  in  revolution  is  neces- 
sarily extreme  and  violent;  it  may  appear  that  some 
things  done  by  my  country  have  been  or  may  be  con- 
sidered extreme;  however,  as  time  goes  on,  matters  will 
adjust  themselves.    Our  laws  must  be  extreme  because 


a  little  more  than  6%,  which  is  26  million  pesos,  for  the 
same  purpose. 

We  are  traveling  toward  the  light  along  the  highway 
of  learning;  we  ask  that  you  give  us  time;  the  journey 
is  long  and  hard;  we  need  your  help,  we  want  it,  but  we 
want  the  help  that  a  brother  gives  to  another;  we  want 
your  help  but  we  need  your  understanding  first.  May  I 
say  with  Senator  Borah  that  "God  made  us  neighbors, 
let  justice,  understanding  and  sympathy  make  us 
friends." 

Of  course,  to  bring  about  friendly  relations  between 
our  two  countries,  something  more  than  mere  good  wishes 
is  necessary.  Intelligent  knowledge  of  conditions  in  each 
country  will  be  helpful ;  travel  and  interchange  will  also 
help. 

I  have  often  thought  of  the  need  of  teaching  history  in 
our  schools  in  such  a  way  that  intelligence  and  good  will 
result,  rather  than  hatred  and  distrust. 


'The  water!  Waving  green. '  .  .  .  The  waves 
gently  pelting  the  smooth  white  sand  with 
variable  repetition!  Warm  sun,  cooling 
breeze,  clear  sky,  invigorating  salt  -  water 
.  .  .  arms  oj  the  Water-Gods  reaching  out 
to  embrace!  They  promise  a  happy  hour 
.  .  .  and  overlooking  all,  that  magnificent 
sentinel  oj  nature  .  .  .  Diamond  Head." 


Waikiki  and  Diamond  Head 
Copyrighted  by  Fred  Payne  Clatworthy,  1926 


■The  old  Hawaiian  'alii'  (royalty)  who  were 

connoisseurs  of  natural  pit  asure,  very  early 
chose  Kona.  on  the  island  oj  Hawaii,  as 
their  favorite  resort.  Here  in  the  sweet  jresh 
air  and  along  the  harbors,  they  built  their 
palaces,  and  one  of  them,  the  last  —  still 
stands  on  the  beach  of  Kailua.  Over  Kona 
ties  that  strange  hush,  not  wholly  sad,  that 
gradually  envelopes  places  long  forgotten 
by  the  world." 

\  Motion  Navigati 


Hawaiian  Girl  of  Kona 
Copyrighted  by  Fred  Paths  Ci  u  « i  an  hv.  \Q26 


32 


San  Francisco  News  Letter 


Morning — "The  Breaking  of  Winter' 
From  painting  by  Sydney  Laurence 


Mt.  McKinley — 20,464  Feet 
Tallest  prill;  in  the  Vnited  States 


Christmas  Edition,  1927 


33 


Guatemala 

By  Dr.  A.  Skinner  Klee 

Consul  General  of  Guatemala 


THE  trade  of  Guatemala  with  San  Francisco  is  based 
on  the  soundest  foundations.  In  1926  Guatemala  was 
the  largest  suplier  of  San  Francisco's  imports  in  the  world 
trade,  considering  the  per  capita  population  of  my  coun- 
try. The  imports  to  San  Francisco  from  Guatemala 
totaled  $5,267,155;  and  the  exports  of  San  Francisco  to 
Guatemala  $1,246,897. 

Coffee  is  the  leading  article  in  Guatemalan  production 
and  the  principal  factor  of  national  exportation.  The 
coffee  of  Guatemala  has  a  high  reputation  in  the  markets 
of  the  world.  The  varieties  under  cultivation  are  Arabian 
and  Maragogype.  There  are  about  2200  coffee  plantations 
in  the  Republic,  which  produces  over  130,000,000  pounds 
of  very  high  quality,  unexcelled  in  any  part  of  the  world. 
The  best  coffee  is  raised  between  the  altitudes  of  2000 
and  5000  feet  above  sea  level.  The  installations  of  ma- 
chinery for  preparing  the  coffee  berry  for  exportation 
have  reached  a  high  degree  of  perfection.  The  coffee  of 
Guatemala  is  considered  in  the  coffee  markets  of  America 
and  Europe,  as  one  of  the  best  and  obtains  a  higher  price 
than  that  produced  in  other  countries.  It  was  awarded 
at  the  Panama-Pacific  International  Exposition  (1915), 
the  only  Grand  Prize  and  the  title  "First  Coffee  of  the 
World". 

Banana  growing  is  one  Of  the  newer  but  most  profitable 
industries  of  my  country.  In  recent  years  over  9,000,000 
bunches  were  raised.  Of  the  bananas  exported,  practically 
all  are  sent  to  the  United  States. 

Sugar,  hardwoods  (mahogany,  cedar,  etc.),  rubber, 
chicle,  honey,  cacao,  etc.,  are  exported  to  this  country. 
The  cattle  industry  is  developing,  and  considerable  quan- 
tities of  hides  are  annually  exported,  the  foreign  ship- 
ments in  a  recent  year  amounting  to  more  than  2,000,000 
pounds. 

The  quenzal  is  the  monetary  unit  of  Guatemale.  It  is 
of  the  same  weight  and  fineness  as  the  American  dollar, 
and  like  the  American  dollar,  is  divided  into  one  hundred 
cents.  The  "quetzal"  is  comprised  of  one  and  504,665 
millionths  grams  of  pure  gold.  Gold  pieces  of  20,  10,  and 
5  quetzales;  silver  coins  of  1  quetzal,  50,  25,  10,  and  5 
cents,  and  one  cent  copper  coins  are  now  in  circulation. 
The  quetzal  is  the  national  bird,  existing  only  in  Guate- 
mala and  unable  to  live  in  captivity,  being  the  symbol  of 
freedom  and  courage. 


There  are  in  the  Republic  nine  banks.  The  "Banco  Cen- 
tral de  Guatemala"  is  a  national  but  not  official  institu- 
tion, with  authorized  capital  of  $10,000,000  quetzales. 
The  other  eight  banks  are:    Banco  de  Guatemala,  Banco 


On   the  trip   to   Guatemala    City    showinc   a   quaint   market   scene. 


The    Quetzal,     a     bird     of     beautiful 

plumage,   found  only   in   Guatemala; 

this   hird   is   unable   to   live   in 

captivity. 

Internacional,  Banco  de  Occidente,  Banco  Agricola,  Banco 
Americano,  Banco  Colombiano,  Commercial  Bank  of 
Spanish  America,  and  Pacific  Bank  &  Trust  Company. 

Steamship  communication  is  maintained  between 
Puerto  Barrios  and  Livingston,  on  the  Atlantic  ocean. 
On  the  Pacific  side,  the  ports  of  San  Jose,  Champerico 
and  Ocos  are  open  to  commerce. 


34 


San  Francisco  News  Letter 


El  Salvador 

By  Samuel  G.  Dawson 

Acting  Consul 


T"HE  Republic  of 
1  El  Salvador  is 
the  smallest  in  area 
of  the  Central 
American  repub- 
lics, yet,  next  to 
Haiti,  it  is  the  most 
densely  populated 
of  any  of  the  coun- 
tries of  the  West- 
ern Hemisphere. 
While  El  Salvador 
is  only  slightly 
greater  than  the 
State  of  Maryland 
in  area,  it  exceeds 
the  population  o  f 
that  state  by  150,- 
000.  It  has  been 
estimated  that  El 
Salvador  supports 
a  population  of 
1,729,000  — an  av- 
erage of  127  inhab- 
itants to  the  square 
mile. 

The  people  are 
enterprising  and  intelligent.  Eighty  per  cent  of  the  popu- 
lation is  rural.  Nearly  all  are  small  landowners.  The  land 
is  highly  productive.  The  counti-y's  historic  Indian  name, 
Cuscatlan,  signifies  richness  of  soil.  Practically  all  of  the 
land  is  under  cultivation.  Hence  there  is  no  agrarian 
problem,  and  such  a  thing  as  a  labor  problem  has  not  as 
yet  made  its  appearance.  This  explains  why  El  Salvador 
is  perhaps  the  only  Latin-American  country  which  does 
not  have  a  vital  need  of  immigration.  Its  only  possible 
need  would  be  a  class  which  would  function  in  the  crea- 
tion and  development  of  new  industries,  or  the  further 
financing  of  existing  ones.  At  the  present  time  there  are 
about  six  thousand  foreigners  in  the  republic. 

El  Salvador  has  a  shore  line  of  160  miles  on  the  Pacific 
Coast.  Its  three  principal  ports,  Acajutla,  La  Libertad, 
and  La  Union,  carry  on  a  considerable  trade  with  the 
United  States  and  all  other  nations. 


A   Street  Scene   in   Salvador 


The  products  of  El  Salvador  are  chiefly  agricultural. 
The  principal  product  is  coffee,  grown  on  the  plateaus  and 
the  mountain  slopes.  It  may  be  said  that  much  of  the 
wealth  of  El  Salvador  lies  in  its  coffee  trade,  as  the  profits 
from  this  trade  bring  in  more  than  half  of  the  revenue 
of  the  country.  The  coffee  of  Salvador  is  recognized  by 
coffee  buyers  as  one  of  the  best  in  the  world  and  always 
commands  the  highest  price.  Twelve  thousand  five  hun- 
dred tons  of  coffee  are  exported  annually  to  the  United 
States,  amounting  to  $6,875,000. 

The  lower  lands  grow  sugar  cane  and  other  tropical 
products,  such  as  cacao,  indigo,  rubber,  henequen,  sisal, 
balsam,  rice,  cocoanuts,  chicle,  corn,  cotton,  tobacco,  tu- ; 
bers,  garden  vegetables,  fruits,  and  medicinal  plants. 

In  the  natural  forests  are  found  dyewoods,  mahogany, 
rosewood,  cedar,  and  walnut.  The  mangroves  grow  in  the 
swampy  lowlands  along  the  river  banks.  The  hardwoods 
grow  on  the  uplands  of  the  interior,  but  in  relatively  small 
areas  since  the  forests  have  been  cleared  for  agriculture. 
As  the  population  increases,  the  forest  area  naturally 
tends  to  decrease. 

Balsam  is  a  very  important  product.  The  true  balsam 
tree  grows  only  in  El  Salvador  and  only  in  a  very  limited 
area  in  one  section  of  the  country.  It  is  erroneously  called 
by  its  trade  name,  Peruvian  Balsam,  in  the  markets  of 
the  United  States  and  Europe.  It  is  used  as  the  base  of 
perfumes  and  antiseptics.  During  the  World  War  the 
hospitals  of  Europe  imported  enormous  Quantities  from 
El  Salvador. 

El  Salvador's  educational  activities  are  centralized  in 
the  government.  Great  attention  is  given  to  universal 
education.  The  schools  parallel  those  of  the  United  States 
in  that  provision  is  made  for  elementary,  secondary,  and 
university  training.  About  the  same  number  of  years  are 
given  to  the  training  of  the  youth  in  El  Salvador  as  in 
the  United  States.  The  best  of  all  modern  educational 
ideas  have  been  adopted.  In  addition  to  the  free  public 
schools  there  are  many  private  schools,  a  government 
Polytechnic  School,  and  the  National  University,  located 
in  the  capital,  San  Salvador.  The  National  University 
incorporates  the  departments  of  medicine,  pharmacy,  law, 
science,  engineering,  dentistry,  and  social  science. 


f 


<rsi9me^mm^s>M^i^ 


Christmas  Edition,  1927 


35 


Siam,  the  Interesting 

By  Henry  G.  W.  Dinkelspiel 

Consul  General  of  Siam  at  San  Francisco 


Henry   G.   W.   Dinkelspiel 
Consul   Genera]    for   Siam 


This  Kingdom,  the  only  abso- 
lute monarchy  existing  today,  is 
situated  in  the  southeastern  part 
of  Asia,  north  of  the  Malay  Pe- 
ninsula, and  contains  an  area  of 
about  200,000  square  miles,  a  lit- 
tle larger  than  the  State  of  Cali- 
fornia. Its  length  from  north 
to  south  is  approximately  1000 
miles,  and  its  greatest  breadth 
from  east  to  west  is  about  500 
miles. 

Its  population  is  close  to  10,- 
000,000  and  its  capital,  Bangkok, 
is  approximately  650,000. 

The  reigning  Sovereign  is  His 
Majesty,  King  Prajadhipok,  who  succeeded  to  the  throne 
upon  the  death  of  his  brother,  King  Rama  VI,  about  the 
year  1925. 

His  Majesty,  King  Prajadhipok,  is  a  graduate  of 
Oxford  College  in  England,  and  is  a  linguist  of  note,  and 
by  reason  of  his  having  traveled  extensively,  is  more  than 
well  qualified  to  know  the  conditions  which  exist  in  other 
countries  with  which  Siam  has  commercial  and  other 
interests.  He  is  progressive  to  the  last  degree  and  is 
anxious  to  see  his  subjects  turn  their  attention  more  and 
more  to  the  productive  occupations. 

Illustrative  of  this,  we  quote  from  a  speech  which  His 
Majesty  delivered  to  the  members  of  the  Royal  House 
and  Officials  of  State  in  February,  1927,  the  first  anni- 
versary of  His  Majesty's  Coronation.  He  said,  among 
other  things:  "It  is  our  opinion  that  the  development  of 
Agriculture  and  Commerce  forms  a  most  important  policy 
of  this  State.  Therefore,  we  have  in  the  course  of  the  last 
12  months  instructed  the  authorities  concerned  to  concert 
every  measure  to  promote  the  commerce  of  the  Country 
until  the  opening  of  a  permanent  exhibition  of  merchan- 
dise of  all  kinds  for 
the  purpose  of  drawing 
the  attention  of  the 
people  to  the  agricul- 
tural produce,  which 
could  be  grown  at  a 
profit,  and  the  atten- 
tion of  the  merchants 
to  the  various  commer- 
cial products  of  our 
country.  As  all  means 
nf  communication  are 
intended  to  be  used  in 
the  assistance  of  com- 
merce more  than  for 
any  other  purpose,  we 
have,  in  view  of  ( his 
fact,  amalgamated  the 
Ministries  of  Com- 
merce and  of  Commu- 
nications into  one  Gov- 
ernment Department 
in  order  that  the  policy 
already  mentioned  may 
be  put  into  effect  and 
lie  productive  of  the 
desired  results  con- 
ducive to  the  complete 


Martin   J.  Dinkelspiel 
Vice-Consul  for  Siam 


happiness  of  the  country  and  its 
people." 

New  Custom  Tariffs 
As  a  consequence  of  the  suc- 
cessful conclusion  of  the  prop- 
erty treaty  between  Siam  and 
the  economic  unions  of  Berlin 
and  Luxemburg  ratified  at  Bang- 
kok on  March  25,  1927,  Siam  has 
now  been  able  to  revise  her  cus- 
tom tariffs  whereby,  important 
duties  have  been  materially  in- 
creased. All  import  duties  have 
been  abolished  except  that  on 
rice.  As  far  as  can  be  ascer- 
tained, the  new  tariff  has  been 

well  received  in  all  quarters,  and  it  is  generally  regarded 
as  a  legitimate  revenue  tariff. 

Railways  and  Communications 
Under  the  able  administration  of  H.  R.  H.  Prince  Para- 
chatra,  the  Siamese  State  Railways  have  been  brought  to 
a  high  degree  of  efficiency.  Many  of  the  "Round  the 
World"  tours  now  include  Bangkok  in  their  itinerary. 
We  are  informed  now  that  arrangements  have  been  made 
whereby  tourists  may  leave  their  steamers  at  Saigon  and 
go  overland  via  Ankor,  where  the  most  wonderful  ruins 
in  the  world  exist,  to  Bangkok,  and  thence  by  railway  to 
Singapore.  In  anticipation  of  the  event  of  a  large  tourist 
travel,  the  Government  has  turned  the  Phya  Thai  Palace 
into  a  hotel,  which  in  beauty  and  comfort  excels  anything 
of  a  like  character  in  the  Orient. 

Commodities 

The  principal  article  of  commerce  is  rice.    During  the 
first  quarter  of  the  present  season  ending  February,  1927, 
414,000  tons  were  exported,   a  record  for  the  Port  of 
Bangkok.   Teak  wood  forms  a  large  item  of  export.   An- 
other important  article 
of  commerce  is  tin, 
which  is  being  mined 
and  exported  in  large 
quantities. 

Recently  what  is 
known  as  the  "Uni- 
versity Afloat"  visited 
Bangkok,  and  as  evi- 
denced by  the  hospital- 
ity and  appreciation  of 
the  visit,  one  of  the 
faculty  members  from 
the  United  States  has 
written: 

"As  a  child,  we  al- 
ways thought  of  Fairy- 
land as  a  place  full  of 
gold  and  silver,  towers, 
palaces,  dragons,  sol- 
diers, and  a  kind  King 
and  a  gracious  Queen, 
who  sat  upon  thrones 
in  a  Kingdom  far  away, 
waved  magic  wands, 
and  gave  all  the  good 
people  three  wishes 
(Continued  on  Page  38) 


Thai   Palace.   Bancfcok.  Siam  :    now    used  as  an   Hotel. 


-36 


San  Francisco  News  Letter 


Rio  De  Janeiro 


Courtesy  of  McCormick  S.  S.  Co. 


Botajogo  Section ;  Residential  District ;  Sugarloaf  in  Background. 


Christmas  Edition,  1927 


37 


The  American  Fleet  Off  Wilson's  Promontory,  Australia 


From  a  painting  by 
Charles  Henry  Grant 


"Our  business  in  the  field  of  fight, 

Is  not  to  question,  but  to  prove  our  might." 


-Pope. 


38 


San  Francisco  News  Letter 


Bolivia 

(Continued  from   Page  26) 

BISMUTH — According  to  the  same  journal,  "There  is 
no  other  country  in  the  world  that  can  compete  with  Bo- 
livia in  the  production  of  bismuth." 

COPPER— Bolivia's  copper  mines  date  back  to  the  time 
of  the  Incas.  Natural  plates  of  pure  copper  have  been  dis- 
covered which  have  even  reached  a  weight  of  600  pounds. 
In  1925,  14,659  metric  tons  of  copper  were  exported  with 
a  value  of  $1,517,373.70. 

ANTIMONY. — Bolivia  is  the  only  country  in  the  world 
that  produces  antimony.  In  1925,  23,000  metric  tons  of 
antimony  were  exported,  with  a  value  of  $2,518,518.52. 

LEAD— The  production  for  1925  was  36,838  metric 
tons,  with  a  value  of  $3,887,914.81. 

Bolivia  has  a  total  of  2,090  kilometers  of  railroads, 
which  cost  $79,142,094.20.  Of  this  592  kilometers  of  rail- 
roads are  government  owned,  with  a  value  of  $23,409,- 
010.00.  The  government  has  recently  called  for  bids  for 
the  construction  of  a  line  from  Cochabamba  to  Santa  Cruz 
and  the  capital  is  already  deposited  in  New  York. 

Bolivian  stocks  and  bonds  are  quoted  above  par  in  the 
New  York  and  London  markets  because  of  the  punctual- 
ity with  which  the  interest  and  amortization  are  paid. 


Haiti 

(Continued  from   Page  27) 

The  trade  through  this  port  is  considerable.  During 
the  fiscal  year  of  1926  the  imports  amounted  to  $10,004,- 
003  and  the  exports  to  $3,538,142. 

Haiti  is  essentially  an  agricultural  country.  Under  the 
beneficial  regime  of  President  Borno,  agricultural  enter- 
prises are  developing  rapidly,  and  the  export  and  import 
trade  shows  a  healthy  growth. 

In  1917  the  imports  amounted  to  $8,606,086  and  the 
exports  to  $8,932,887,  while  in  1926  the  figures  show 
$18,851,406  imports  and  $20,184,005  exports. 


Serbia 


(Continued  from  Page  28) 
whose  winter  climate  is  warmer  than  that  of  Nice  or 
Naples,  and  the  Slovenian  mountains  and  lakes  rank 
among  the  most  beautiful  spots  in  Europe.  Though  the 
State,  following  the  example  of  Italy,  is  only  starting  to 
encourage  the  tourists  trade,  it  is  drawing  already  on 
that  account  around  400,000,000  Dinars  yearly.  The  ex- 
cellent geographical  position  of  the  country — the  main 
international  highway  between  Europe  and  Asia,  London- 
Constantinople,  is  passing  through  it — will  certainly 
contribute  in  a  great  measure  to  the  already  fast  develop- 
ment of  this  trade,  as  it  will  make  easier  the  full  de- 
velopment of  the  resources  of  the  country. 


Siam,  the  Interesting 

(Continued  from  Page  35) 
to  be  fulfilled.  In  the  books  of  fairy  stories  which  our 
grandmother  invariably  gave  us  for  Christmas,  we  saw- 
pictures  of  white  elephants  and  Royal  splendor  of  all 
sorts,  and  if  we  were  forced  to  say  which  one  of  all  the 
countries  in  the  world  most  nearly  corresponded  to  this 
place  we  had  heard  so  much  about,  we  should  have  said, 
in  all  probability,  Siam. 

"The  surprising  thing  about  Siam  was  that  we  were  not 
disillusioned.  There  were  Royal  Palaces  galore,  there  was 
a  kind  King  and  a  gracious  Queen.  There  were  gold  tow- 
ers under  a  blue  sky  and  a  bright  sun;  roofs  and  gables 
sparkling  with  jewels.  In  our  zeal  we  overlooked  the  fact 
that  the  elephants  were  not  as  white  as  we  had  thought, 
but  they  were  white  elephants.  We  put  out  of  the  picture 
the  automobiles,  the  trains,  telegraph  poles,  all  that  re- 
minded us  of  our  civilization.   Yes,  we  were  in  Fairyland. 


The  high  degree  of  artistic  development,  the  Wats  and 
Grand  Palace  of  Bangkok  exceeded,  in  my  opinion,  the 
Temples  of  Nikko.  A  high  degree  of  education  and  civi- 
lization was  manifested  by  the  King  and  leaders  due  to 
their  training  at  Oxford. 

"We  were  surprised  at  the  way  in  which  every  depart- 
ment of  the  Government  is  headed  by  an  expert  who 
knows  all  there  is  to  know  about  his  special  branch.  The 
keynote  of  the  Government  is  efficiency.  It  was  surprising 
to  me  to  know  that  the  King  cut  his  own  salary  in  half 
in  order  to  carry  out  his  program  of  economy.  Siam  is 
probably  the  only  monarchy  now  where  all  the  people  are 
so  happy  and  satisfied." 

What  of  the  future  of  Siam  ?  There  can  be  but  one  an- 
swer. With  such  a  progressive  King  at  its  helm,  success 
and  onward  progress  only  can  result. 


The  San  Francisco  Travel  Office  of  Thos.  Cook  &  Son 

During  the  early  80's,  Thos.  Cook  &  Son  were  repre- 
sented in  San  Francisco  by  agents,  but  in  1890,  due  to  the 
increase  in  trans-Pacific  and  Continental  travel,  an  effi- 
ciently staffed  office  of  Thos.  Cook  &  Son  was  established. 
This  first  office  of  the  world's  oldest,  largest  and  most 
efficient  travel  organization  became  a  haven  and  all-know- 
ing "private  secretary"  to  those  who  had  the  "roaming" 
instinct,  or  who  were  compelled  to  travel  far  from  the 
native  hearth. 

Until  the  fire  in  1906,  Cook's  travel  service  was  admin- 
istered from  an  office  in  the  Market  Street  entrance  of 
the  Palace  Hotel.  At  that  time  it  was  hastily  removed 
to  Oakland  temporary  headquarters,  where  salutary  gra- 
tuitous services  were  proffered  to  the  many  stranded 
refugees  after  the  conflagration. 

In  1907,  a  new  office  was  opened  on  Powell  Street  in 
the  Flood  Building.  Another  move  was  made  to  the 
Monadnock  Building  in  1910 — and  yet  again  in  1918,  San 
Franciscans  saw  the  familiar  and  comforting  sign  of 
Thos.  Cook  &  Son  in  a  new  location  on  Post  Street.  For 
four  years  all  devotees  of  Cook's  traced  their  steps  to  this 
location  until — in  1922 — the  immediate  necessity  for  find- 
ing a  more  commodious  home  led  the  organization  to  take 
up  its  present  headquarters  at  128  Sutter  Street.  And. 
unless  another  great  expansion  is  necessary  in  the  im- 
mediate future,  this  is  where  all  the  San  Francisco  busi- 
ness of  Thos.  Cook  &  Son  will  be  transacted  for  some 
years  to  come. 

Many  novel  and  fascinating  tours  are  arranged  directly 
from  this  office — notable  among  which  are  Tours  to 
Hawaii,  the  South  Seas,  the  Far  East  and  Round-the- 
World ;  Summer  Tours  to  Alaska  and  the  Canadian  Rock- 
ies; and  excursions  to  the  Eastern  States  through  the 
Panama  Canal. 

On  practically  any  day  that  one  happens  to  saunter  into 
128  Sutter  Street,  there  is  some  sight  of  interest  to  start 
the  imagination  soaring.  Perhaps  the  son  of  an  Indian 
Rajah  is  trying  to  understand  the  American  exchange, 
perhaps  a  famous  Chinese  doctor,  come  to  study  in  our 
hospitals,  is  absorbed  in  mail  from  Peking,  or  perhaps  a 
party  of  gay  students  from  the  University  of  California 
is  arranging  for  a  summer  tour  of  Europe,  or  a  world 
cruise  of  the  northern  and  southern  hemispheres.  But 
whatever  the  travel  problem — the  management  of  Thos. 
Cook  &  Son  is  guarantee  that  every  detail  will  be  carried 
out. 

For  years  Thos.  Cook  &  Son  have  served  as  a  sort  of 
transformed  Aladdin's  lamp  that  whisks  one  away  to 
foreign  lands,  or  perhaps  just  around  the  corner  in  one's 
own  country — but,  in  either  case,  assumes  all  the  respon- 
sibilities and  solves  all  the  problems  of  travel  in  a  manner 
that  is  nothing  short  of  miraculous.  And  this  is  certainly 
true  of  the  San  Francisco  branch  of  this  munificent,  far- 
reaching  organization. 


Christmas  Edition,  1927 


39 


Mosque  of  St.  Sophia 
(  0ns1  vminople 


Courtesy  of  Miss  M  ■  T.  Wright, 
Gen.  Agent  Clark's  Cruises 


40 


San  Francisco  News  Letter 


Argentina 

By  Horacio  Rovira 

Consul  General 


The  really  positive  era  of  the  interchange  of  the  Pacific 
Coast  of  the  U.  S.  A.  with  the  Argentine  starts  in  Jan- 
uary of  1920,  with  the  inauguration  of  a  direct  line  of 
steamships  created  by  the  Swart  Hoyt  Co.  from  San 
Francisco  to  Buenos  Aires,  with  stops  in  some  ports  of 
Brazil. 

In  that  year  the  interchange  shows  the  following  fig- 
ures:  Import,  $556,067;  Export,  $1,657,413. 

Hereafter  the  commercial  balance  is  in  favor  of  the 
Argentine,  making  exception  of  the  year  quoted,  reaching 
the  maximum  difference  in  the  year  of  1922,  established 
thus:   Import,  §1,455,518;  Export,  §220,663. 

The  commercial  interlace  tends  to  a  constant  gain. 
Last  year  the  imports  reached  to  §1,788,198  and  exports 


and  extension.  In  the  interior  provinces  iron  mines  of 
very  easy  exploitation  exist.  The  Custom  House  duty  is 
32%  "ad  valorem."  A  factory  installed  in  Buenos  Aires 
or  at  the  point  where  the  iron  mines  would  be  exploited 
could  count  on  this  32%  to  cover  the  expense  of  trans- 
porting each  carload  to  its  point  of  sale  and  also  to  defend 
itself  and  compete  with  the  price  of  foreign  cars  intro- 
duced into  the  country.  And  as  a  new  industry  petition- 
ing the  public  authorities,  it  would  not  be  difficult  to 
obtain  liberalities  imposed  for  various  decades. 

The  mineralogical  exploitation  in  the  Argentine  is  in 
bryonic  stage,  owing,  perhaps,  to  the  lack  of  technical 
knowledge,  scattered  among  the  native  element,  or  be- 
cause it  is  a  class  of  exploitation  that  demands  great 
capital,  and  the  spirit  of  co-operation  is  lacking,  or  be- 


S.  S.   West   Mnhwah.   one  of   the   McCormick    Steamship   Company's    Pacific    Argentine    Brazil 
Line   licet,   discharging    Pacific    Const    lumhcr   at    Buenos    Aires.    Argentina. 


to  §1,194,811,  and  foreign  products  remitted  from  San 
Francisco  to  the  Argentine  reached  a  sum  of  §53,829. 

In  the  first  six  months  of  the  current  year  the  exporta- 
tion is  favorable  to  San  Francisco  by  §209,000,  but  it  is 
not  difficult  to  foresee  that  in  the  second  quarter  Argen- 
tine importation  will  exceed  the  exportation. 

The  Argentine  is  a  hospitable  country,  solidly  organ- 
ized, progressive.  During  the  past  year  the  value  of  its 
manufactured  production  reached  the  sum  of  §1,238,333,- 
333,  with  a  population  of  10,000,000  inhabitants.  Not- 
withstanding this  unceasing  industrial  and  manufactur- 
ing development,  it  offers  an  opportunity  as  much  to 
small  or  great  capital,  with  attractions  of  positive  yield. 
Today  there  are  innumerable  industries  that  foreign  capi- 
tal could  enlarge  or  newly  install  with  the  best  of  utility. 
Among  these  I  will  cite:  that  of  the  automobile.  During 
the  past  year  49,000  cars  entered  the  Republic,  and  their 
use  each  time  tends  to  enlargement,  thanks  to  the  well- 
being  and  prosperity  of  the  people,  also  to  the  constant 
work  of  the  Government  for  public  roads,  their  upkeep 


cause  Argentinian  capital  prefers  to  dedicate  itself  to  the 
known  industries,  of  easy  administration  and  immediate 
utility,  such  as  stock  raising  and  agriculture. 

To  tighten  the  bond  of  commercial  union  between  the 
Pacific  Coast  and  the  Argentine  Republic,  it  would  ex- 
pedite matters  if  industries  of  this  region  would  periodi- 
cally send  experts  to  study  the  commercial  customs,  uses 
and  habits  in  the  Argentine  and  so  receive  a  direct  im- 
pression on  the  preference  of  the  prospective  consumers. 
A  similar  method  could  beadopted  by  the  importers  of 
Argentine  products  and  so  build  a  most  practical  system 
upon  which  to  regulate  the  matter  of  supply  and  demand. 

The  abundance  of  gold  has  been  the  reasan  for  the 
Government's  making  it  possible  for  the  public  to  convert 
paper  money  into  gold  coin.  For  many  years  the  gold 
reserve  has  never  been  less  than  78%  and  sometimes 
higher  than  80%. 

The  stability  of  the  Argentine  peso  does  not  expose 
the  business  to  ruinous  fluctuations. 


Blue  Lupines,  Ojai  Valley 
Santa  Barbara.  California 


From  a  painting  by 

John  Gamble 


42 


San  Francisco  News  Letter 


The  Headland — Point  Logos 


From  the  painting  by 
M.  ]>k  Neale  Mokcan 


"I  lay  upon  the  headland  height,  and  listened 
To  the  faint  sobbing  of  the  sea, 

In  caverns  undir  me " 

From  Longfellow's  "Palengenisis.' 


Christmas  Edition,  1927 


43 


Tolerance 

By  A.  Allen 


A  large  percentage  of  the  reformative  group  of  Ameri- 
cans, whose  slogan,  as  denned  by  H.  L.  Mencken,  is: 
"Make  America  Safe  for  Sunday  School  Superintendents," 
doubtless  visualizes  the  members  of  the  Association 
Against  the  Prohibition  Amendment  as  convivial  rascals 
with  very  loose  morals,  who  are  gradually  but  surely 
sending  the  United  States  of  America  to  the  "demnition 
bow-wows." 

These  so-called  reformers  are  not  conversant  with  the 
ideals  of  this  Association,  nor  of  the  governmental  re- 
strictions against  which  its  members  firmly  stand.  A 
little  investigation  would  show  them  that  the  objectors  to 
the  18th  amendment  are  men  who  are  much  more  imbued 
with  the  true  American  spirit  than  the  reformers  them- 
selves! That  the  Association,  as  a  body,  resembles 
strongly  that  band  of  independent  and  courageous  char- 
acters who  were  the  means  of  bringing  into  existence  a 
national  constitution  whose  basic  principle  was  Liberty! 

The  Association  Against  the  Prohibition  Amendment 
is  working  for:  Tolerance,  Personal  Liberty,  States' 
Rights,  Preservation  from  Mutilation  of  the  Constitution 
of  the  United  States! 

It  is  working  against:  Bigotry,  Fanatacism,  Paternal- 
ism, Rule  by  the  Minority,  and  the  Volstead  Law! 

It  is  a  significant  fact  that  men  of  prominence  in  civic 
life,  who  first  subscribed  towards  the  fund  through  which 
the  Association  is  working  out  its  object,  brought  in  their 
contributions  surreptitiously,  apparently  not  having  the 
courage  of  their  convictions ;  now,  their  names  quite  often 
are  published  in  the  Association's  literature,  while  the 
roster  of  the  executive  committee  of  the  California 
Division  appears  on  the  organization's  stationery,  and  in- 
cludes some  of  the  best-known  and  reputable  citizens  in 
the  State. 

What  was  considered  at  its  inception  (chiefly  because 
of  ignorance)  an  assembly  of  outlaws,  more  or  less,  given 
over  to  the  opposition  of  a  just  and  necessary  federal 
statute,  is  now  looked  upon  by  all  reasonable  and  broad- 
minded  persons,  as  a  group  of  earnest  and  conscientious 
human  beings,  who  are  fighting  for  that  which  primarily 
was  the  motive  for  creating  this  great  Nation. 

The  farmer,  that  staid  and  conservative  factor  of 
America's  national  life,  that  purveyor  to  the  appetite  and 
health  of  millions  upon  millions  of  human  creatures,  that 
over-worked  and  illy-paid,  but  still  patriotic  and  admira- 
ble character  upon  whose  shoulders  rests  the  "burden  of 
the  world,"  has  affiliat  I  with  the  Association  in  the 
formation  of  a  "Farmer:.'  Voluntary  Committee  No.  1,  of 
the  National  Association  Against  the  Prohibition  Amend- 
ment," and  has  published  a  statement  (in  answer  to  cer- 
tain criticisms  directed  towards  their  recent  letter  on 
Prohibition),  from  which  we  quote  very  briefly: 

"We  are  opposed  to  Prohibition  for  many  reasons.  It 
is  an  invasion  of  personal  liberty :  it  is  economically  un- 
sound, is  responsible  for  intemperance  and  increase  of 
crime,  and  is  unenforceable. 

We  have  no  respect  for  the  Volstead  Act  and  believe 
the  Eighteenth  Amendment  should  be  repealed. 

'Pussyfoot'  Johnson,  one  of  the  leaders  of  the  Anti- 
Saloon  League,  upon  whose  farm  in  New  York  (so  the 
newspapers  carry  the  story)    a  still  has  just  been  dis- 


covered, said  that  the  Eighteenth  Amendment  and  the 
Volstead  Act  were  passed  by  lying,  bribery  and  drinking, 
and  that  he  would  do  the  same  thing  again  to  pass 
them.   .   .   . 

Let  us  get  straight  on  beer.  Before  the  war  beer  con- 
tained from  three  and  one-half  to  six  per  cent  of  alcohol, 
then  the  government  reduced  it  to  two  and  three-quarters 
per  cent. 

The  United  States  admits  that  two  and  three-quarter 
per  cent  beer  is  not  intoxicating.  If  it  is  not  intoxicating, 
why  is  it  prohibited?  It  must  be  spite  by  the  Anti-Saloon 
League  against  the  brewers.  The  farmers  are  the  main 
sufferers,  because  through  this  fight  between  the  brewers 
and  the  Anti-Saloon  League,  they  lose  market  and  rev- 
enue and  pay  more  taxes. 

Should  two  and  three-quarter  per  cent  beer  be  legalized, 
and  the  same  quantity  be  brewed  in  the  United  States  as 
in  1914,  and  the  same  revenue  charged  on  this  beer  that 
England  now  charges  on  beer,  do  you  know  that  it  would 
net  our  government  over  $1,300,000,000  a  year?  A  tidy 
spite  loss ! 

We  read  in  the  papers  about  a  big  fight  in  Congress  as 
to  reducing  taxes  either  $225,000,000  or  $250,000,000  a 
year.  Yet  we  have  been  passing  up  five  times  as  much 
revenue  as  they  fight  over  at  the  behest  of  crazy 
fanaticism. 

Why  should  the  farmers  pay  the  penalty  of  the  spite 
of  the  Anti-Saloon  League?  If  those  who  want  this  beer 
are  willing  to  pay  taxes  for  its  consumption,  why  should 
we  farmers  lose  that  income  and  besides  waste  hundreds 
of  millions'  for  spite  ? 

There  is  very  little  bootlegging  of  beer  because  of  its 
bulk.  The  Anti-Saloon  League  has  created  rich  boot- 
leggers. 

This  is  how  it  works  out.  The  bootlegger  is  a  criminal. 
He  debauches  our  officers.  From  that  time  forward  they 
are  his  serfs.  The  wealthy  bootlegger,  as  a  side  line, 
organizes  and  finances  other  crimes.  The  result  we  read 
every  day  in  the  increase  of  crime. 

We  have  been  fools  to  swallow  it.  It  is  time  that  we 
are  waking  up!" 

In  1920  Congress  appropriated  $3,750,000  for  enforce- 
ment. Subsequently  this  was  enhanced  to  $25,000,000  an- 
nually. This  fiscal  year  it  is  said  to  be  $33,000,000.  To 
this  sum  must  be  added  other  impressive  costs  borne  by 
various  government  departments  (not  touching  the  enor- 
mous State  enforcement  costs). 

It  takes  money  to  fight  money ;  the  energy  and  enthusi- 
asm aroused  by  the  assurance  that  a  condition,  and  the 
motives  and  laws  which  brought  about  the  condition,  are 
dead  wrong,  is  not  sufficient  ammunition  with  which  to 
vanquish  the  enemy ;  it  necessitates  hard,  cold  cash  to 
overcome  the  state  of  affairs  which  that  tragic  fallacy — 
Prohibition — has  brought  about. 

The  Anti-Saloon  League  is  out  on  a  rampage  for  a  "war 
chest,"  with  which  to  continue  its  mistaken  struggle 
against  the  personal  liberty  of  the  American  people. 

The  organization  which  is  fighting  for  personal  liberty 
needs  funds  with  which  to  finance  its  own  "war  chest." 
Its  membership  fee  is  S5.00  per  year,  payable  to  Mr. 
William  Metson,  chairman  of  the  California  Division  of 
the  Association  Against  the  Prohibition  Amendment,  in 
the  Balboa  Building. 


44 


San  Francisco  News  Lettei 


The  Pacific  Telephone  and  Telegraph  Company 


By  E.  R.  Ross 


To  those  who  have  viewed  from  our  "seven  hills"  the 
new  Telephone  building  limned  against  the  night  sky : 
perhaps  (rare  and  unforgettable  moment)  watched  the 
moon  rise  behind  its  graceful  battlements,  it  seems  a 
shining  faery  fabric,  symbolical  of  the  astounding  prog- 
ress at  which  this  age  of  mechanical  genius  has  arrived, 
in  the  blending  of  utility  with  beauty.  It  rises  from  the 
surrounding  gray  monuments  to  industry  like  an  alabas- 
ter dream  of  architectural  loveliness.  The  spirit  which 
reigns  inside  this  structure  also  typifies  the  great  strides 
which  commercial  institutions  have  made  along  humani- 
tarian lines. 

I  felt  this  spirit  the  moment  I  stepped  inside  the  lobby 
of  the  building,  and  it  remained  with  me,  through  the 
hours  of  that  pleasant  afternoon  in  which  I  visited  the 
important  departments  of  this  institution. 

It  is  arresting — that  lobby! 

The  floor  is  of  French  marble,  the 
walls  are  black  Italian  marble  and  the 
ceiling  is  Chinese,  allegorical  gry- 
phons disporting  themselves  over  a 
field  of  dimmed  coral,  burnished  in 
pale  bronze,  yet  all  harmonizing  in  a 
pleasing  whole. 

There  is  an  especially  equipped  ele- 
vator service,  consisting  of  nine  ele- 
vators, maintained  by  trim  and  ef- 
ficient girl  operators  in  pretty  blue 
uniforms.  Practically  the  entire 
operation  of  this  system  is  automatic, 
with  the  exception  of  releasing  the 
cars  for  service.  An  operator  on  the 
first  floor  attends  to  this,  in  a  little 
room  which  appeared  to  me  to  be  a 
miniature  train  dispatcher's  station. 
He  sits  at  a  control  board,  on  which 
red,  yellow  and  green  lights  designate 
the  exact  position  of  all  elevators  at 
all  times,  and  flash  on  and  off  as  the 
cars  proceed  on  their  upward  or  down- 
ward journeys. 

I  called  at  the  executive  offices  on  the  eighteenth  floor, 
and  was  passed  into  the  office  of  Mrs.  M.  C.  Alfonso,  head 
of  the  advisory  department,  which  the  company  main- 
tains for  the  benefit  of  its  women  employes  in  San  Fran- 
cisco and  East  Bay. 

Mrs.  Alfonso  started  her  "personally  conducted  tour" 
from  the  roof,  where  a  panorama  so  comprehensive  met 
our  gaze  that  it  made  me  catch  my  breath. 

The  wide  spreading  bay,  past  Mission  Rock,  then  north- 
east again  to  Rincon  Hill,  once  the  swagger  section,  now 
gradually  being  levelled  by  commercial  requisitions;  the 
long  sweep  of  the  water  front,  with  its 
"Black  wharves  and  the  slips 
And  the  sea  tides  flowing  free"  : 
the  East  Bay  cities,  Telegraph  Hill  with  its  scraggly  out- 
lines; Russian  Hill,  green  with  trees  and  always  pictur- 
esque ;  the  dark  Presidio  hills ;  Twin  Peaks,  hiding  behind 
a  screen  of  smoke ;  Hotel  Mark  Hopkins  crowning  his- 
toric Nob  Hill — what  a  view!    What  an  inspiration! 

The  city  itself  lay  far  below  us,  its  streets  mere  narrow 
canyons,  between  hills  of  brick  and  stone ;  its  people,  ants, 
scurrying  hither  and  yon,  and  automobiles  like  black 
beetles,  congested  here  and  there,  or  scuttling  along  the 
shining  dark  bitumen. 

I  learned  at  this  elevated  point  of  vantage,  that  the 
Telephone  building  is  seventeen  feet  higher  than  the  Russ 
building,  whose  classic  outlines  grace  the  center  of  the 


financial  district ;  that  it  comprises  thirty-two  stories 
that  the  height  of  the  building  from  the  sidewalk  to  th< 
top  of  the  pent  house  is  435  feet,  and  to  the  tip  of  the  flaj 
pole,  490  feet;  that  the  monstrous  eagles  which  rest  oi 
the  very  tip  top,  are  fourteen  feet  from  bill  to  tail,  am 
that  the  flower  motifs  used  so  extensively  in  the  exterioi 
decorations  are  blue  Bell  flowers,  an  insignia  of  the  Bel 
system. 

Starting  on  our  downward  journey,  Mrs.  Alfonso  talkec 
at  length  of  the  duties  and  different  phases  of  her  par 
ticular  department  and  of  the  company  in  general. 

"There  are  42  telephone  central  offices  in  the  San  Fran- 
cisco-East Bay  cities,"  she  said,  as  we  looked  out  over  the 
panorama  of  the  Bay  Region  so  clearly  exposed  from  thf 
upper  stories  of  this  headquarters  building.  "In  these 
central  offices  there  are  over  four  thousand  women  em 
ployes  in  San  Francisco,  and  over  twt 
thousand  in  the  East  Bay;  operators, 
supervisors,  chief  operators,  all  work- 
ing to  render  the  best  telephone  ser- 
vice in  the  country."  She  told  me  of 
the  many  activities  supervised  by  her 
department  to  aid  the  girls;  of  the 
dining  rooms  and  rest  rooms  in  all 
buildings,  of  Health  Instruction  and 
First-Aid  courses  given  by  the  com- 
pany. 

On  the  twenty-sixth  floor,  we  peek- 
ed into  the  large  assembly  hall,  with 
seating  accommodations  for  five  hun- 
dred persons.  It  contains  a  small  but 
perfectly  equipped  stage,  for  the 
presentation  of  motion  pictures  show- 
ing the  various  phases  of  the  tele- 
phone business.  Educational  work  of 
various  kinds  is  also  carried  on  in  this 
hall,  and  the  employes  often  give  in- 
teresting little  plays  here,  quite  am- 
bitious in  their  scope. 

We  looked  into  the  extremely  clean 
and  modern  hospital,  with  its  attendant  physician  and 
ever  ready  nurses.  This  consisted  of  large,  airy  rooms, 
every  necessary  detail  being  as  complete  as  the  most  up- 
to-date  sanatorium.  In  case  of  accident,  or  sudden  illness, 
the  girls  are  taken  here  for  the  administration  of  first  aid. 
If  only  slightly  indisposed,  they  may  retire  to  the  attrac- 
tive rest  rooms  near  by.  In  all  instances,  every  attention 
is  given  them  that  they  would  receive  in  the  best  hos- 
pitals in  the  city. 

"The  library  has  many  books,  mostly  technical,  but  of 
great  interest  to  the  employes,  for  the  studious  minded 
telephone  man  or  girl  can  climb  from  the  lowest  rung  of 
the  ladder  to  the  highest,  and  in  fact,  a  good  many  of 
them  have  done  so.  And  now  what  do  you  think  of  this?" 
asked  Mrs.  Alfonso. 

We  were  in  a  lovely,  white-tiled,  cool  and  spotlessly 
clean  kitchen,  so  absolutely  modern  that  it  resembled  one 
of  those  electrical  demonstration  rooms  in  a  world's  fair 
exhibit,  and  so  convenient  in  every  particular  that  I 
could  imagine  the  usually  uninteresting  preparation  of 
meals  becoming  almost  a  pleasure  in  such  surroundings. 
The  cafeteria  adjoining  is  large  and  airy,  with  windows 
on  all  sides,  finished  in  walnut,  with  glass  topped  tables 
and  bright  colored  artificial  flowers  as  decorations.  Here 
the  women  employes  at  one  hundred  and  forty  New  Mont- 
gomery street  may  lunch  very  reasonably  on  all  the 
luxuries  of  the  season. 

(Continued  on  Page  97) 


Christmas  Edition,  1927 


45 


/.  S.  Slevin  Carmcl  photo 


Reached  via  Southern  Pacific 


46 


San  Francisco  News  Letter 


El  Camino  Real  and  Its  Laterals 


By  John  E.  Tiedeman 
National  Automobile  Club 


There  are  not  many  states  in  the  Union  that  possess  the 
same  advantages  in  climate  and  highway  facilities  that 
are  possessed  by  California  and  that  make  this  state  pre- 
eminently the  foremost  motoring  state  in  the  country.  In 
fact,  it  is  not  too  much  to  say  that  in  this  state  all  the 
elements  are  combined  to  make  it  the  "paradise  of  the 
motorist." 

Early  in  its  varied  and  romantic  history  the  state 
realized  the  importance  of  a  great  highway  system  that 
would  unite  all  sections  in  a  network  of  roads  easily  tra- 
versible  in  all  weathers  and  under  all  conditions.  As  far 
back  as  the  first  days  of  the  Spanish  occupation  was  this 
impressive  fact  realized. 

It  was  thus  quickly  understood  that  if  the  Franciscan 
missions,  founded  in  a  long  line  from  San  Diego  in  the 
south  to  Sonoma  in  the  north,  were  to  be  in  easy  com- 
munication with  each  other,  a  road  must  be  established 
and  maintained. 

This  in  after  years  became  the  great  El  Camino  Real 
of  the  Spanish 
days.  True,  in  its 
earlier  days  it  was 
far  from  what  is 
now  considered  a 
great  highway,  but 
it  served  the  pur- 
pose for  which  it 
was  established. 
Its  location  may 
have  been  some- 
w  h  a  t  haphazard, 
since  its  route 
through  the  moun- 
tains and  across 
desert  and  plain 
was  largely  a  mat- 
ter of  chance. 

This  great  high- 
way which  was 
called  into  exist- 
ence under  such 
romantic  c  i  rcum- 
stances  was  the 
nucleus  ab  out 
which  the  state's 
great  highway  sys- 
tem of  a  later  date 
was  to  be  created. 
It  was  not  long  after  the  establishment  of  the  great 
missions  that  the  enormous  ranchos,  many  of  them  prin- 
cipalities in  extent  and  ruled  by  grandees  to  whom  they 
had  been  granted,  came  into  being. 

Their  establishment  made  it  necessary  to  have  a  road, 
often  nothing  more  than  a  cart  track,  which  connected 
with  the  greater  El  Camino  Real.  In  this  fashion  was 
communication  made  with  the  outer  world  of  the  early 
Spanish  occupation.  These  roads  were  the  forerunners 
of  what  have  since  become  known  as  arterial  or  lateral 
roads. 

As  may  be  imagined,  El  Camino  Real  was  for  many 
years  the  great  highway  of  the  state.  Along  it  passed 
the  caravans  that  distributed  the  supplies  which  kept  the 
often  feeble  spark  of  life  in  the  isolated  and  widely  sep- 
arated   mission    units.     Without    these    supplies,    often 


In  California,  AVht 


grudgingly  furnished  by  the  far  off  central  vice-regal 
government  in  Mexico,  some  of  these  missions  would  have 
either  starved  or  it  would  have  been  necessary  to  aban- 
don them. 

Funds  for  improved  roads  were  lacking  and  hence  most 
of  the  road  could  only  be  traveled  with  the  greatest  dif- 
ficulty in  the  rainy  season.  In  the  mountains  such  roads 
as  existed  were  impassable.  The  coming  of  the  automobile 
altered  all  this.  From  the  very  first  it  seems  to  have  been 
realized  in  California  that  the  time  had  arrived  when  the 
state's  great  scenic  wonders  must  be  made  accessible  to 
the  motor  traveler. 

From  this  early  beginning  there  has  grown  in  Califor- 
nia one  of  the  finest  highway  systems  to  be  found  in  the 
entire  United  States.  Long  ago  El  Camino  Real,  which 
has  largely  been  relocated  into  a  more  logical  highway, 
has  become  a  great  wide  ribbon  of  concrete  that  stretches 
from  San  Francisco  on  the  north  to  San  Diego  on  the 
south,  more  than  500  miles  in  length. 

Here  in  the 
north  is  to  be 
found  the  great 
Redwood  Highway 
that  has  been  built , 
through  one  of  the 
most  attractive 
and  colorful  sec- 
tions of  the  state. 
Annually  it  carries 
a  host  of  tourists 
attracted  by  the 
romance  and  gran- 
deur of  the  great 
redwood  groves. 

Up  through  the 
Sacramento  Valley 
4J  is  the  great  Pa- 
cific highway  with 
its  long  stretches 
of  straight  con- 
crete that  finally 
enters  the  pictur- 
esque Sacramento 
River  canyon,  after 
passing    within 

re  Motorinc  Is  Belter  sight      Of     M  0  U  n  t 

Lassen,  America's 
only  active  volcano.  This  highway  is  not  only  within  sight 
of  romantic  Mount  Shasta,  but  almost  built  about  its  base. 

Farther  south  there  is  also  Sequoia  National  Park 
wherein  are  to  be  found  that  "venerable  brotherhood"  of 
mighty  redwoods  that  are  regarded  as  the  oldest  of  living 
things  and  survivors  of  a  long  dead  and  gone  era. 

From  the  rugged  coast  of  Mendocino  County  to  the 
tawny  beaches  of  Southern  California  there  is  a  diversity 
of  scenic  attractions  startling  in  its  variety.  The  splendid 
roads  of  the  State,  leading  into  places  eloquent  of  either 
the  Spanish  regime  or  days  of  forty-nine,  appeal  to  those 
interested  in  the  romance  of  this  Empire  State. 

Tt  is  not  to  be  wondered  at  that  with  its  equable  climate, 
its  many  scenic  wonders  and  its  magnificent  highway 
system,  California  has  become  the  premier  automobile 
touring  state  in  the  Union. 


Christmas  Edition,  1927 


47 


Courtrsy  of  Northern  Pacific  Ra&way  Company 


48 


San  Francisco  News  Letter 


I'/iolo  by  K<iy  Condon 

View  at  night,  Berkeley  Ferry  Pier  and  University  Avenue  taken  from  Berkeley  hills. 
San  Francisco  in  the  distance 


The  New  San  Francisco-Berkeley  Pier 


One  of  the  outstanding-  engineering  feats  of  the  West 
is  the  three  and  one-half  mile  concrete  causeway,  built  by 
the  Golden  Gate  Ferry  Company  for  the  Berkeley  Ferry 
which  inaugurated  service  between  the  foot  of  University 
avenue,  Berkeley  and  the  foot  of  Hyde  street,  San  Fran- 
cisco, on  June  16,  1927.  It  is  the  longest  structure  of  its 
kind  in  the  world  devoted  exclusively  to  automobile 
traffic  and  has  won  the  admiration  and  favorable  com- 
ment of  engineers  throughout  the  West.  The  entire  struc- 
ture, with  slips,  docks,  houses  and  other  features,  cost  in 
excess  of  one  million  dollars. 

Motorists  traveling  becween  San  Francisco,  Berkeley, 
Albany,  Richmond,  Vallejo,  Sacramento  and  northern 
points,  find  this  the  shortest  and  best  route,  and  for  the 
freight  hauler  it  has  been  indeed  a  boon. 

For  the  convenience  of  football  fans  who  were  in  at- 
tendance at  the  games  played  at  the  Memorial  Stadium 
in  Berkeley  during  the  season  just  closing,  it  has  been 
of  particular  advantage.  The  natural  and  logical  route  is 
the  short  way  between  the  Berkeley  pier  and  the  Uni- 
versity of  California. 

The  Golden  Gate  Ferry,  Company,  which  began  opera- 
tion on  May  28,  1922,  with  one  boat  between  Sausalito 
and  San  Francisco,  has  built  up  a  business  by  sticking 
to  a  cardinal  principle  laid  down  by  its  founders,  and  now 


being  perpetuated  by  its  present  management — courteous 
and  efficient  service. 

Starting  with  one  boat,  the  company  now  has  a  fleet 
of  ten  ferryboats ;  one,  an  electric  ferry  of  the  latest  type, 
now  in  course  of  completion,  to  be  available  for  the  sum- 
mer business  of  1928.  In  addition  to  this  fleet  the  Golden 
Gate  Ferry  Company  owns  and  operates  the  San  Fran- 
cisco-Vallejo  Direct  Ferry  line,  formerly  known  as  the 
Monticello  line ;  this  line,  for  passengers,  automobiles  and 
freight  has  been  greatly  improved  under  the  direction  of 
the  Golden  Gate  Ferry  Company. 

Golden  Gate  Ferries,  Inc.,  is  the  holding  company,  not 
only  for  the  ferry  lines,  but  for  the  Sears  Point  toll 
road,  which  is  now  opened  to  motor  traffic  between  Sears 
Pi  lint  on  the  Black  Point  cut-off  and  Vallejo.  This  splen- 
did route,  winding  along  the  shore  of  San  Pablo  Bay, 
gives  the  motorist  a  short  direct  line  between  Marin  and 
Solano  counties,  cutting  off  a  ten-mile  drive  through 
Napa. 

The  president  of  the  Golden  Gate  Ferries,  Inc.,  of  the 
Sears  Point  Toll  Road  Company;  the  Golden  Gate  Ferry 
Company  and  the  Monticello  Line  is  A.  0.  Stewart,  who 
became  the  head  of  this  fast  growing  corporation  in 
April,  1925.  Harry  E.  Speas  is  vice-president  and  gen- 
eral manager. 


Motor  Ferry  "Golden  State"  typical  oj  the  14  boats  operated  by  the  Gulden  Gate  Ferry  Company  in  the 

interest  oj  the  motoring  public 


Christmas  Edition,  1927 


49 


Concrete  causeway, 
costing  $1,000,000.00  is 
the  longest  oj  its  kind 
in  the  world.  It  was 
built  by  the  Golden 
Gate  Ferry  Company, 
jor  the  Berkeley  line  of 
that  Company. 


CARQUINEZ  BRIDGE  FROM  THE  AIR 

The  Carquincz  Bridge  constitutes  one  oj  the  longest 
bridges  in  the  world,  devoted  strictly  to  highway  travel. 

This  mighty  span  makes  it  possible  for  the  motorist 
to  drive  from  Tia  Juana,  Mexico,  to  Vancouver.  Canada. 
n  distance  of  1,775  miles,  without  use  of  ferries. 

Fourteen  thousand  Inns  of  steel  were  used  in  the  con- 
struction; it  is  of  cantilever  type,  4,482  feet  long,  with 
a  clearance  of  135  ieet  above  the  water  line;  its  cost  was 
58.000,000. 

The  limited  franchise  under  w'.ich  the  bridge  was 
built  by  the  American  Toll  Bridge  Company,  organized 
by  llanford  and  Klatt,  provides  that  it  shall  revert  to 
Contra  Costa  and  Solano  counties  and  the  State  in  1948. 

Carquincz  Bridge  was  dedicated  and  thrown  open  to  the 

Public  Mav  1st.  1927. 


Frem  Cat 


Courtesy  Aerograph  Company 


50 


San  Francisco  News  Letter 


,2SKS»» 


MARKET-ELLIS  BRANCH 

Market,  Ellis  and  Stockton  Streets 


SiL^i 


^«^*w„/     'KJCTBRAN 


^    ■  -i.'SE8 


FILLMORE  BRANCH 
Fillmore  and  Geary  Streets 


SEABOARD  BRANCH 
101  Market  Street 


Anglo-California  Trust  Company,  With  Eight  Complete  Banks  in  San  Francisco.  Serves 
100,000  Customers  and  Has  More  Than  ?70,000,000  Resources 


52 


San  Francisco  News  Letter 


i — Scenic  Smith  River  Divide — in  Del  Norte  County,  "last  oj  the  West."  Riser  photo.  2 — In  Napa  County,  natural  steam  gey- 
sers shoot  high  into  the  air.  3 — On  the  Redwood  Highway  in  Humboldt  County.  97%  oj  the  world's  redwoods  stand  within  the 
Redwood  Empire.  Freeman  art  photo.  4 — San  Francisco — story  city,  play  city  and  southern  terminus  oj  the  Redwood  Empire. 
Moulin  photo.  5 — There  is  a  genuine  Petrified  Forest  in  the  Redwood  Empire — in  Sonoma  County.  Skinner  photo.  6 — In  the 
famous  Oregon  Caves — underground  marble  caverns — oj  Josephine  County,  Oregon,  northern  terminus  oj  the  Redwood  Empire. 
Riser  photo.  7 — "Neptune  Aslumber" — on  scenic  Mendocino  Coast,  Mendocino  County.  Bendore  photo.  8 — Stinson  Beach,  in 
Marvelous  Marin  County,  offers  the  finest  oj  typical  California  ocean  beach  recreation  facilities  and  joys.  Beringcr  photo.  9 — 
Speed-boating  is  a  favorite  sport  on  Clear  Lake,  in  Lake  County,  largest  body  of  fresh  water  in  California.  C.E.  photo. 


Christmas  Edition,  1927 


S3 


Redwood  Empire 

The  West's  Newest  Recreational  Area 


By  Robert  Austin 


There  is  a  tier  of  counties  in  the  northern  portion  of 
California  and  Southern  Oregon,  possessing  such  a  va- 
riety of  scenic  attractions,  unusual  recreational  facilities 
vacation  lures  and  other  features,  that  this  entire  terri- 
tory should  be  looked  upon  as  a  "national  park"  area 

These  counties  have  banded  themselves  together  into 
one  unified  group,  and  the  entire  area  which  these  coun- 
ties comprise  is  termed  the  "Redwood  Empire  "  The  term 
originates  from  the  fact  that  97  per  cent  of  the  world's 
redwoods  stand  within  the  Redwood  Empire. 

The  counties  are:  San  Francisco  (southern  terminus) 
Marin,  Sonoma,  Mendocino,  Lake  Humboldt,  Del  Norte 
(all  in  California)  and  Josephine  (in  Oregon)  Napa 
county  is  so  logically  a  part  of  this  now  nationally  and 
internationally  known  scenic  area  that  induction  of  this 
additional  county  is  now  under  consideration. 

This  scenic  area  is  a  distinct  financial  asset  to  San 
Francisco  and  the  East  Bay,  for  by  attracting  increased 
volume  of  travel  into  this  area,  as  well  as  through  it  new 
travel  is  brought  into  and  through  the  San  Francisco  bay 
region,  with  the  attendant  new  revenues  which  travel 
always  brings.  Similarly,  this  merging  of  counties  into 
one  unit,  is  a  distinct  asset  to  each  county,  and  to  each 
community. 

These  attractions  are  being  made  more  accessible  by 
the  bringing  about  of  improvements  in  highways  and 
transportation  facilities  throughout  the  entire  Redwood 
Empire.  This  is  being  developed  through  the  inter-county 
Redwood  Empire  Association,  which  is  the  official  non- 
profit organization  concentrating  on  such  problems  for 
the  counties— both  individually  and  collectively. 

Similarly,  and  consistent  with  improvements  thus 
brought  about,  the  Redwood  Empire  Association  is  in- 
creasing the  volume  of  travel  into  and  through  these 
counties  by  means  of  an  ever-expanding  joint  advertising 
and  publicity  program,  now  national  and  even  interna- 
tional in  scope,  financed  by  the  counties,  the  communi- 
ties and  individual  business  and  other  interests — through 
a  joint,  non-profit  pooling  of  advertising  appropriations. 

San  Francisco — southern  terminus  of  the  Redwood 
Empire,  and  main  operating  base  for  Redwood  Empire 
trips  and  tours — both  by  motor,  rail  and  motor  stage — is 
a  play  city  as  well  as  the  metropolis  of  the  West.  It  is  the 
gateway  to  the  Orient,  world  port,  and  foreign  trade  head- 
quarters, as  typified  in  the  recent  Foreign  Trade  and 
Travel  Exposition  successfully  staged  by  the  Foreign 
Trade  Club  of  California. 

The  romance  of  the  gold  rush  days  still  survives  in  San 
Francisco.  Even  with  the  rush  and  bustle  of  a  great  city, 
new  skyscrapers  rapidly  appearing  on  the  horizon,  to- 
gether with  magnificent  new  hotels,  new  theaters,  new 
apartment  houses  and  new  homes.  The  foreign  commu- 
nities are  most  interesting,  as  are  the  shops,  the  restaur- 
ants of  all  nations,  and  the  innumerable  other  attractions 
there. 

Across  the  Golden  Gate.  Marvelous  Marin  beckons  to 
the  home-seeker  who  would  combine  suburban  life  of  a 
beautifully  wooded  and  flowered  countryside,  with  the 
business  o(  the  city. 

Stinson  Beach — where  beach  bathing  is  enjoyed;  Mt. 
Tamalpais  and  Muir  Woods,  reached  via  either  mountain 
railroad  or  Ridgecrest  boulevard,  where  marvelous  pano- 
rama spreads  itself  over  fourteen  counties;  innumerable 


picturesque  residential  communities;  Alpine  dam — these 
are  a  few  features  in  Marvelous  Marin. 

Imperial  Sonoma  County  next  adjoins  Marvelous  Ma- 
rin. Sonoma  county  is  particularly  rich  in  historic  lore, 
for  seven  flags  have  ruled  over  Sonoma.  In  the  Valley  of 
the  Moon,  made  famous  by  Jack  London,  is  the  Sonoma 
Mission,  cradle  of  the  Bear  Flag  Republic.  Many  mineral 
springs  and  first  class  resorts  are  found  here  to  serve  the 
traveler. 

The  Russian  River  district  is  another  great  resort  area, 
where  thousands  of  vacationists  annually  disport  them- 
selves. New  highways  have  added  to  the  accessibility  of 
this  region. 

In  this  county  Luther  Burbank  formerly  made  his 
home,  and  worked  in  his  experimental  gardens.  A  petri- 
fied forest,  a  Russian  mission,  steam  geysers  and  fuma- 
roles,  together  with  richly  productive  orchard  and  farm 
holdings  show  the  versatility  of  Sonoma.  The  outstand- 
ing products  are  prunes,  apples,  oranges,  grapes,  etc. 
Cloverdale  annually  stages  a  citrus  fair  in  the  month  of 
February.  All  the  oranges  are  not  grown  in  Southern 
California!  There  is  an  orange  empire  in  the  Redwood 
Empire,  and  that  is  in  Sonoma  county.  Bohemian  and 
Armstrong  groves  are  groups  of  famous  redwood  forests. 

Napa  county  possesses  natural  attractions  most  un- 
usual— real  geysers.  These  geysers  spout  periodically, 
some  with  intervals  of  but  a  few  minutes — shooting  as 
high  as  75  feet  into  the  air. 

The  Napa  Valley  is  a  most  marvelous  riot  of  color  dur- 
ing certain  seasons  of  the  year — a  most  beautiful  com- 
bination of  valley,  foothill  and  mountain  vistas,  with 
numerous  resorts  and  wayside  inns. 

Travel  into  and  through  the  Napa  Valley  originates  or 
clears  through  the  East  Bay  area.  These  counties  of  the 
Redwood  Empire  are  rapidly  becoming  popular  for  the 
weekender  during  fall  and  winter  months. 

There  are  redwoods  on  Mt.  Veeder.  Robert  Louis  Stev- 
enson's former  home,  where  he  wrote  "Silverado  Squat- 
ters," is  an  interesting  feature.  This  is  near  the  summit 
of  Mt.  St.  Helena — -a  former  volcano,  extinct  these  many 
thousands  of  years. 

In  the  southern  portion  of  Lake  county,  there  are  min- 
eral springs  rivaling  those  of  Europe  in  curative  qualities, 
surrounded  by  first  class  hotels  and  resorts.  Clear  Lake  is 
the  largest  body  of  fresh  water  in  California,  on  which 
speed  boating,  swimming,  fishing,  etc.,  is  enjoyed. 

The  same  is  true  of  the  Blue  Lakes,  including  Laurel 
Dell  Lake.  All  are  extraordinarily  beautiful  and  sur- 
rounded with  a  string  of  hotels  and  resorts,  as  the  result 
of  which  Lake  county  is  becoming  yearly  more  popular 
among  vacationists  and  tourists. 

Mendocino  county  is  rich  in  redwood  timber.  Here  hun- 
dreds of  acres  of  giant  redwoods  are  found — many  such 
groves  bordering  the  marvelously  scenic  Mendocino  coast. 

There  are  many  streams,  with  good  fishing,  as  well  as 
sporty  hunting  areas,  in  Mendocino  county.  With  the  ad- 
vent of  good  roads,  Mendocino  county  is  coming  to  the 
fore  as  a  county  in  which  to  spend  considerable  time. 

The  same  is  true  of  Humboldt  county,  where  many 
more  acres  of  giant  redwoods  abound,  together  with  800 
miles  of  fishing  streams,  and  many  miles  of  shoreline, 
rugged  and  scenic. 

(Continued  on  Page  108) 


.34 


San  Francisco  News  Letter 


The  Lake  of  the  Sky 


Bv  Eleanore  F.  Ross 


Sunshine 

IT  is  a  lake  of  moods, — this  Lake  Tahoe — "Lake  of  the 
Sky."  From  the  deck  of  the  little  white  steamer  that 
makes  the  daily  trip  along  its  shores,  I  have  watched  the 
crystal  clear  waves  roll  away  from  the  boat's  prow  like 
liquid  glass,  so  calm,  so  pellucid,  one  could  see  down 
through  the  pale  green  waters  to  the  white  sands  below ; 
so  beautifully  complacent  it  is  difficult  to  believe  that 
certain  depths  are  unfathomable. 

A  stretch  of  smooth,  palely  blue,  oily  waters,  and  then, 
a  faint  whisper  of  wind,  like  a  passing  sigh,  and  the 
dreamy  surface  is  broken  up  into  white-crested  breakers, 
and  the  color  changes  into  a  dark  and  stormy  blue.  It  is 
a  study  in  itself, — this  beautiful  expanse  of  water,  lying 
between  the  snowy  peaks  of  the  hoary  old  Sierras! 

Seen  from  the  green  banks  of  Tahoe  Tavern,  for  the 
first  time,  early  in  the  morning,  when  filmy  white  mists, 
like  wraiths,  are  fleeing  along  the  beaches,  and  vanishing 
into  the  dark  pines  marching  up  the  mountain  sides,  the 
beauty  of  it  breaks  upon  the  vision  like  something  more 
•of  Heaven  than  of  earth.  Out  of  the  maelstrom  of  city 
streets,  your  train  has  wound  its  way  across  the  breath- 
less Sacramento  Valley,  through  the  orchards  of  the 
Eastern  counties,  over  mountain  passes,  along  green  can- 
yons, by  the  rushing  waters  of  the  Truckee  River,  to  the 
hospitable  portals  of  the  Tavern.  A  feeling  of  peace  de- 
scends upon  you ;  you  breathe  deeply  of  the  clean,  pure 
air;  there  is  a  healing  quiet  over  everything;  from  the 
green  lawns  of  the  gardens,  under  ancient,  whispering 
pines,  ripples  of  chatter  and  laughter  come  occasionally, 
only  to  emphasize  the  restfulness  of  it  all. 

Only  the  quiet  of  a  day  or  so,  and  the  desire  arises  in 
you  to  become  part  of  the  gayety  which  pervades  the 
spacious  Tavern  on  special  occasions.  You  discover  that 
the  management  has  a  well-thought-out  plan  to  stimulate 
interest  in  early  California  history,  of  which  the  Lake 
region  is  in  itself,  an  important  factor.  You  learn  of 
Pioneer  Day,  commemorating  the  lives  of  such  characters 
as  Mark  Twain,  General  Fremont,  the  members  of  the 
Donner  party,  and  others  who  were  active  in  the  "days 
of  forty-nine." 

Indian  Ceremonial  Day  is  described  to  you,  when  In- 
dians foregather  from  miles  around,  to  take  part  in  their 
weird  incantations,  and  to  revive  the  rituals  which  are 
vanishing  with  the  race  that  originated  them. 

Rodeo  Day! 

"The  crack  of  whips,  like  shots  in  battle, — 
The  melee  of  horns,  and  hoofs  and  herds." 

Rodeo  Day  is  given  over  to  these,  and  to  the  cowboys 
who  ride  in  from  Nevada,  over  the  trails  that  once  echoed 
to  the  jingling  spurs  and  fiery  hoofs  of  their  forefathers. 

Aside  from  these  "special"  days,  all  outdoor  sports  can 
be  enjoyed  at  the  Tavern, — golfing,  boating,  swimming, 
fishing,  hunting,  speed  boating,  horseback  riding,  motor- 
ing. Fourth  of  July  is  a  day  of  boat  races,  as  many  as 
seven  "Stevens  26"  speed  boats  having  been  entered  at 
the  last  Independence  Day  celebration. 

Ah,  but  Venetian  Night  is  the  most  romantic,  the  most 
beautiful  of  all  "special"  nights  at  the  Lake.  It  is  held 
when  the  moon  is  at  her  best  in  July;  all  the  boats  are 
decorated  and  illuminated,  an  Italian  Street  Carnival  is 
held  on  the  Pier,  everyone  taking  part  being  costumed  as 
Italians.  Could  you  imagine  anything  more  entrancing 
than  "Venetian  Night"  at  Lake  Tahoe? 


Snow 


The  strange  blue  hush  that  comes  with  snow. 

Moonlight  on  the  white  roofs  of  the  Tavern;  on  the 
snow-laden  branches  of  the  pines ;  on  the  dark  blue  waters 
of  the  lake.  Moonlight  mingling  with  the  many  colored 
lights  that  gleam  out  from  the  living  Christmas  tree  in 
front  of  the  wide  Tavern  porch;  a  Christmas  tree  that 
measures  sixty-five  feet  in  height!  Inside  the  Hotel  the 
yule-tide  season  is  in  full  swing.  Great  branches  of  greens 
decorate  the  tables,  the  mantel,  the  antlered  chandeliers ; 
a  roaring  fire  is  in  the  immense  fire-place,  casting  a  rosy 
glow  on  the  dark-beamed  ceilings.  It  is  a  setting  that 
seems  to  have  been  created  for  the  holiday  time,  and 
resembles  a  baronial  hall  of  merrie  old  England,  "when 
knighthood  was  in  flower." 

If  the  weather  remains  fine  and  clear,  skating  on  the 
small  lakes  and  ponds  adjacent  to  the  Tavern  will  be 
enjoyed  by  young  and  old  and  middle  aged;  for  everyone 
forgets  the  dignity  assumed  in  the  marts  and  drawing 
rooms  of  the  city,  and  mingles  with  the  rest  of  the 
youngsters,  all  intent  on  having  the  biggest  time  of  their 
lives. 

If  old  Sol  wants  to  hide  his  head,  we  will  all  repair  to 
the  big  indoor  skating  rink  provided  for  us,  and  skate  to 
the  strains  of  fascinating  orchestra  music.  We  may  do 
that,  any  time,  day  or  night,  and  it  seems  to  be  especially 
enjoyable  in  the  evening,  when  the  rink  is  filled  with 
gayly-appareled  women,  and  jolly  men  and  boys,  all  whirl- 
ing and  cutting  capers  to  the  tune  of  the  piper. 

A  toboggan  slide  is  located  in  Ski  Canyon,  which  has 
been  selected  as  an  ideal  playground,  and  there  are  hills 
of  various  heights  for  the  thrilling  sports  of  sledding  and 
skiing. 

For  the  holidays,  it  is  expected  that  some  professional 
ski  champions  will  be  on  hand.  There  are  always,  at  the 
Tavern,  instructors  in  the  different  sports  and  they  will 
agreeably  aid  and  abet  all  those  who  desire  to  perfect 
themselves  in  any  of  these  out-of-door  accomplishments. 

There  is  always  felt,  too,  through  the  happy  days  of 
playing  in  whatever  sport  one  may  choose  as  the  most 
pleasurable,  a  feeling  of  being  very  much  "at  home";  of 
having  a  personal  interest  taken  in  one,  by  the  cordial 
managers  of  the  Tavern,  and  for  this  reason,  a  great 
number  of  San  Franciscans  make  reservations  months  in 
advance,  for  the  coming  holiday  season. 

*     *     * 

It  is  just  a  little  chilly,  isn't  it,  out  here  under  the  dark 
pines,  even  if  the  moonlight  does  attract  us,  with  its  age- 
old  power?  Let's  go  in,  to  the  blazing  fire,  and  the  hos- 
pitable baronial  hall.  We  might  sit  by  it,  for  awhile, 
before  we  retire — rather  early — for  tomorrow  is  going  to 
be  a  strenuous  day,  and  like  the  rest  of  the  children,  we 
must  be  up  early,  to  welcome  the  old  Saint,  who  finds  his 
way,  even  into  the  remote  Sierras. 

First  comes  a  faint  echo  of  bells,  over  the  frozen  spaces; 
then  the  sound  becomes  louder,  until  the  sleigh,  with  its 
precious  load,  is  outlined  against  the  dark  pines. 

Kris  Kringle,  white  beard,  fur  coat,  the  regular  jolly 
old  fellow  of  centuries  of  traditional  yuletides,  snaps  his 
whip  over  the  backs  of  his  barking  pack. 

We  must  welcome  his  cheerful  and  rosy  presence,  as, 
with  bells  ajingle,  driving  his  sleigh,  with  its  long  string 
of  Malamutes,  he  comes  over  the  deep  snow  up  to  the 
Tavern  door.  Every  child  in  the  Hotel  receives  his  Christ- 
mas gift. 


Christmas  Edition,  1927 


55 


ML&SS  ft    ■**■** 


1.  Tahoe  Tavern. 

2.  Lake  Tahoe. 

3.  Winter  Sports. 

4.  His  First  Ski. 


Reached  via  Southern  Pacific 


56 


San  Francisco  News  Letter 


The  Stock  Exchange  and  Industrial  Development 


The  history  of  American  corporate  enterprise  is  fasci- 
nating and  absorbing,  extending  as  it  does  over  the  past 
century-  The  early  land  companies,  the  turnpikes,  canals, 
and  in  due  time  the  early  railroad  companies  were  among 
the  forerunners  of  the  great  group  of  enterprises  which 
today  constitute  the  warp  and  woof  of  industrial  America. 
All  the  world  has  marveled  at  the  size  and  excellence  of 
our  railroad  system.  It  has  wondered  at  the  efficiency  and 
the  perfection  of  our  telephone  developments,  and  it  has 
been  amazed  at  the  extent  and  the  service  of  our  hydro- 
electric power  enterprises. 

It  is  a  fact  of  great  significance  that  not  only  our  rail- 
road, our  telephone  and  our  hydro-electric  power  com- 
panies, but  all  of  our  great  business  institutions  of  na- 
tional scope  are  corporations.  It  is  equally  significant 
but  frequently  overlooked,  that  corporate  financing  in  its 
earliest  conception,  contemplated  public  participation.  In 
their  formative  stages  these  corporations  faced  ex- 
cessive costs  and  risks  which, 
unless  shared  by  numerous 
stockholders,  would  have  made 
the  undertakings  impossible. 

Changed  Situation 

Today,  however,  we  find  a 
vastly  different  situation.  Our 
major  corporations  have  passed 
through  the  difficult  period  of 
formation,  and  are  now  en- 
trenched with  years  of  success- 
ful operation.  The  continuing 
stabilization  of  industry  has 
brought,  in  stock  ownership,  an 
entirely  new  group  of  investors 
who,  because  of  this  increased 
safety  of  principal,  have  found 
a  satisfactory  outlet  for  their 
surplus  funds.  One  of  the  most 
outstanding  examples  of  wide- 
spread stock  ownership  is  found 
in  the  American  Telephone  and 
Telegraph  Company,  which  has 
m  excess  of  420,000  stock- 
holders. 

Paralleling  the  development 
and  the  expansion  of  industry 
through  the  corporate  form  of 
organization,  we  find  an  equally 
rapid  development  in  the  security  markets  of  the  nation. 
And  it  is  thi-ough  these  markets  that  the  public  has  had 
ready  access  to  the  purchase  of  securities.  The  security 
exchanges  of  the  nation  have  been  the  channels  through 
which  the  investable  funds  of  this  country  have  poured 
into  the  arteries  of  industrial  and  commercial  enterprise. 

Same  in  California 

California's  experience  has  in  many  ways  paralleled 
that  of  the  nation.  The  development  of  the  major  secur- 
ity market  of  the  West,  the  San  Francisco  Stock  and  Bond 
Exchange,  has  had  a  great  bearing  on  California's  indus- 
trial development.  A  strong  local  security  market  not  only 
serves  industry  by  bringing  to  it  the  funds  necessary 
for  its  operation  and  expansion,  but  such  a  market  makes 


Sidney   L.  Sch 
The  Son    Francisco   St 


available  to  the  investing  public  of  California  and  the  Pa- 
cific Coast,  securities  of  merit. 

The  wide  participation  of  investors  throughout  the 
state  has  made  possible  the  outstanding  growth  of  our 
industries,  many  of  which  have  gained  national  recogni- 
tion and  distinction.  On  our  local  security  market  are  to 
be  found  the  stocks  and  the  bonds  of  our  public  utilities, 
our  commercial  and  manufacturing  enterprises,  our  agri- 
cultural product  developments  that  have  reached  the 
stage  of  incorporation,  and  also  the  securities  of  our  oil 
companies,  our  banks,  our  sugar  and  refining  enterprises, 
and,  in  fact,  every  phase  of  business  endeavor.  This  wide 
market,  easily  accessible  to  all  Californians,  provides  di- 
versification and  safety  for  their  investable  funds. 

Increased  Activity 

The  increased  activity  on  the  Exchange  over  the  past 
year  has  been  manifest  in  the  number  of  shares  that  have 
been  bought  and  sold.  During  the  year  ending  September 
30,  1926,  the  total  number  of 
shares  traded  in  amounted  to 
9,702,078,  while  the  volume  for 
the  year  ending  September  30, 
1927,  reached  the  grand  total  of 
11,332,159.  This  is  an  increase 
of  17%. 

Simultaneously  with  the  in- 
crease in  the  number  of  shares 
traded  in,  the  money  value  of 
these  shares  has  advanced  but 
slightly,  because  of  the  fact  that 
throughout  the  past  year,  many 
of  the  higher-priced  stocks  re- 
duced their  par  value.  Many  of 
the  corporations  whose  securi- 
ties heretofore  had  been  of  $100 
par  value,  reduced  this  figure  to 
$25. 

One  of  the  most  interesting 
experiences  of  the  year  is  the  in- 
crease, during  the  latter  part  of 
the  year,  in  the  volume  of  trans- 
actions in  industrial  shares  as 
compared  with  the  volume  of 
trading  in  oil  shares.  Our  large 
volume  of  business  during  the 
early  part  of  1927  was  a  result 
of  the  tremendous  activity  in  the 
oils,  while  in  the  trading  during 
the  last  two  months,  with  a  volume  almost  equal  to  the 
oil  market,  we  find  the  industrial  shares  dominating  the 
trading.  In  fact,  during  these  last  two  months,  the  deal- 
ings in  oil  shares  has  been  inconsequential. 

This  transition  is  brought  out  most  strikingly  by  an 
analysis  of  stock  transactions  comparatively  for  the  years 
1926  and  1927.  The  trading  in  oil  shares  fell  off  50%, 
while  the  general  industrial  shares  increased  more  than 
100%.  The  public  utilities  increased  comparatively,  also. 
The  most  significant  fact  brought  out  by  this  analysis  is 
not  that  trading  in  oil  shares  has  fallen  off,  which  was 
to  have  been  expected  in  view  of  the  situation  in  that  in- 
dustry, but  that  trading  in  industrial  shares  has  increased 
so  remarkably. 

(Continued  on  Page  119) 


wartz.   President 

nek  and   Bond   Exchange 


Christmas  Edition,  1927 


57 


In  Frijoles  Canyon 

With  color  everywhere  and  always,  is  this  perfectly 

preserved  ceremonial  cave  which  played  so  large  a 

part  in  the  life  of  the  Cliff  people. 


Reached  -eia  Santa  Fe 


58 


San  Francisco  News  Letter 


Photoplay  Favorites 


Thelma  Todd 
Paramount  Productions 


Maria  Corda 
1st  National 


Christmas  Edition,  1927 


59' 


San  Francisco — Locale  of  Lustrous  Wonders 


By  Josephine  Young  Wilson 


A  Beckoning  Locale 

San  Francisco,  as  locale  for  supreme  motion  pictures 
has,  as  yet,  been  undiscovered  by  magnates  of  the  screen. 

Beckoning  with  her  fascinating  attractions  of  land  and 
sea,  the  City  by  the  Golden  Gate  offers  the  motion  picture 
world  opportunities  to  immortalize  new  and  lustrous 
wonders. 

Scenic  beauties  in  and  around  this  western  metropolis 
compare  superlatively  with  those  found  in  any  other  part 
of  the  universe. 

"Enthroned  on  hills,  San  Francisco  captivates." 

Everything,  anything,  practically — can  find  background 
and  fulfillment  in  San  Francisco. 

Yet  few,  very  few  producers,  comparatively  speaking, 
have  used  this  city  of  enchantment  for  motion  picture 
purposes. 

Legends  and  Romance 

Legends,  romance,  historical  episodes,  commerce  and 
trade,  dramatic  stories,  teeming  with  authenticity,  social 
activities,  the  millionaire  and  the  toiler,  all — are  here  to 
add  their  glamour  to  the  screen. 

A  mighty  drama  is  written  every  day  of  the  year — 
here,  where  Nature  lavishes  her  gifts  with  constant  calls 
to  the  cinema ! 

Seen  from  the  harbor — this  maritime  city  resembles  a 
rejuvenated  empire,  whose  glories  emblazon  the  pages  of 
nistory. 

Suavities  of  fluctuating  detail  accent  San  Francisco's 
horizons.  Tall  and  stately  structures  take  on  the  semb- 
lance of  fantasy  as  they  define  progress,  tempered  with 
tability. 

Colorful  and  romantic  San  Francisco  greets  the  eye 
rom  majestic  hills. 

They  tell  an  eloquent  story. 

ictures-and-Pictures 

Ever  has  the  enchantment  of  the  ocean  and  the  bay 
listinguished  this  city. 

What  wealth  of  opportunity;  what  episodes;  what 
hrills  and  loveliness  to  be  recorded  on  the  film! 

Just  why  this  city  and  its  environs  have  not  been 
■ecognized  a  veritable  bonanza  for  motion-picture  pro- 
nations, transcending  the  wealth  of  its  gold  mines,  is  an 
infathomed  mystery. 

'The  Bay  spreads  out  below  San  Francisco  like  an 
mimated  poster  keyed  in  blue  and  silver,"  writes  Fred 
Jrandt  collaborating  with  Andrew  Y.  Wood  for  a  Cham- 
>er  of  Commerce  publication,  "with  Yerba  Buena,  Alca- 
raz  and  Angel  islands  tinted  details  in  the  foreground. 
'Across  the  gleaming  water,  the  roofs  of  Oakland, 
Jerkeley  and  Alameda  are  shingled  with  sun  crystals  and, 
n  the  distance,  Tamalpais  and  Mt.  Diablo  bulk  against  a 
urtain  of  azure." 

The  Golden  Gate,  with  ever-varying  magnificence,  of- 
ers  picture  after  picture  in  glowing  rainbow  colorings, 
ranscending  anything  that  has  ever  been  portrayed  upon 
he  screen. 

Jardens  and  Homes 

Gardens  filled  with  flowers  of  myriad  varieties  grow 
uxuriantly  the  whole  year  round,  in  lovely  home-sites 
lustered  within  portals  of  the  Golden  Gate. 


Mansions  of  millionaires;  bungalows  of  more  modest 
means,  offer  alike,  "glimpses  of  heaven  to  keep  our  hearts 
in  harmony." 

Down  the  peninsula,  in  Burlingame,  in  Palo  Alto,  in 
San  Mateo,  and  other  adjoining  cities  of  San  Francisco^ 
there  are  gardens  and  homes  so  exquisitely  beautiful  that 
they  look  like  story  books  de  luxe  illustrated  by  the 
masters. 

Cycloramic  loveliness  and  trans-bay  towns  in  "Mar- 
velous Marin"  have  unexplored  pictures  to  unfold. 
I 
Commerce  and  Trade 

Upon  the  waters  of  San  Francisco  Bay  ships  are  con- 
stantly discharging,  or  loading,  cargo. 

Mysterious  themes,  more  thrilling  than  those  which 
arouse  one's  emotions  via  the  screen  are  written  in 
phrases  illumined  with  commerce  and  trade,  practically 
every  hour  of  the  calendar  day. 

More  wonderful  chances  for:  "Camera!" 

Edifices,  Too 

Religious  and  educational  edifices,  in  a  city  which 
rose  from  ashes  but  a  short  time  ago,  are  notable  in  pur- 
poses and  architecture. 

The  famous  old  Mission  Dolores,  founded  by  Padre 
Junipero  Serra,  still  stands  in  all  its  pristine  and  sacred 
glory,  with  few  touches  of  preservation  to  historic  origi- 
nality. 

What  a  volume  of  foresight  and  courage  the  old  adobe' 
Mission  has  for  coming  generations! 

Chinatown  and  the 
Cosmopolitan  Scenes 

"With  its  pagoda-like  roofs,  its  bazaars,  its  restaurants 
of  amazing  orchestration  and  stranger  East- West  decora- 
tion, it  is  easy  to  understand  why  Chinatown  sways  the' 
imagination  of  the  wayfarer." 

Exotic  are  its  streets  and  alleys. 

Continuing  on,  out  through  Chinatown,  one  finds  him- 
self in  "Little  Italy." 

"Bristling  with  contradictions,  San  Francisco  presents 
a  paradox  in  being  the  most  intensely  American,  and  yet, 
the  most  cosmopolitan  community  on  the  continent." 

Certain  districts  along  the  Embarcadero  are  epitomes 
of  Rome  and  Naples.  Other  settlements  in  other  portions 
of  the  city  where  Greek,  Russian,  Slav  and  other  nation- 
alities congregate,  give  one  the  impression  that  archi- 
pelagoes have  spilled  colonies  of  foreign  born  into  the 
city's  borderland. 

Nations  of  the  earth  contribute  to  San  Francisco's  daily 
life,  writing  human  documents  in  their  own  languages. 

Life,  here,  appears  like  a  festival — both  the  eye  and" 
the  ear  beguiled  by  fantastic  nuances. 

World  in  Miniature 

Cradled  as  a  drowsy  Spanish  pueblo;  reared  as  a  pro- 
digy of  the  mines;  nurtured  on  exhilarants  of  gold- 
spangled  days;  inspired  and  ennobled  by  the  Padres- 
San  Francisco,  city  of  St.  Francis,  has  moods  and  color- 
ings mounting  a  scale  unequaled  by  any  other  metropolis. 

Locale  for  motion  pictures! 

Swing  open,  wide — the  Golden  Gate,  and  behold : 

There  lies,  SAN  FRANCISCO,  a  picturesque  world  in 
miniature. 


60 


San  Francisco  News  Letter 


m 


\  OLA  D'AVRIL 

iii  "The  Valley  of  the  Giants" 
1st  National 


Maria  Corda 

in  "Helen  of  Troy" 

1st  National 


FORECOIRT  OF  Tin;  ReSIDENI 

Hr\  i  \mi\  K.  Meyer 


Courtesy  of  Gordon  B.  Kaufmann 

Color  by  Norman  Kennedy 


62 


San  Francisco  News  Letter 


'Galatea" — A  Water  Nymph 


From  the  original  oil  painting 
By  William  Barr 


Christmas  Edition,  1927 


63 


Stars  of  the  Silver  Screen 


LEATRICE  JOY— Beautiful,  entrancing  Leatrice  Joy, 
a  Cecil  B.  DeMille  star,  appears  as  the  frontispiece  of  the 
Christmas  Edition  of  the  San  Francisco  News  Letter  in 
her  character  portrayal  of  the  original  Eve. 

This  cinema  celebrity  has  appeared  in  many  Cecil  B. 
DeMille  productions,  her  character  portrayal  of  "The  An- 
gel of  Broadway"  being  one  of  her  recent  starring  roles. 

Beauty  of  figure,  beauty  of  face  and  with  a  charm  inde- 
scribable in  its  subtlety,  Leatrice  Joy  is  here  pictured  in 
one  of  her  most  tempting  characterizations. 
*     *     * 

SCREEN  LUMINARIES— Lovely  faces,  charming 
mannerisms,  gorgeous  gowns  and  the  grace  to  wear  them 
smartly. 

Qualities  like  these  fasci- 
nate. 

When  they  beam  from  out 
the  printed  pages,  we  are 
held  in  allurement  and  find 
ourselves  admiring  anew  the 
luminaries  of  the  screen. 


MADGE  BELLAMY— She 
is  a  lovable  star  of  the  Fox 
Films  who  won  her  first  im- 
portant screen  success  in  the 
film  version  of  "Sandy."  She 
scored  success  in  "Ankles 
Preferred,"  "Summer  Bache- 
lors," and  "Very  Confiden- 
tial," and  has  now  completed 
a  starring  role  in  another 
scintillating  comedy,  "Atlan- 
tic City,"  in  which  she  plays 
the  part  of  a  hosiery  sales- 
woman. 

Madge  Bellamy  is  very 
popular  in  San  Francisco. 


This  "Christmas  Calendar,"  posed  by  Chester  Conklin.  as  Santa  Claus, 

and  his  two  assistants,  Shirley  Dorman  and  Ivy  Harris,  constitutes  our 

front  cover  this  -""or.  We  are  indented  to  the  Paramount 

Pictures  for  the  courtesy. 


FIRST  PICTURE— The  very  first  short  commercial 
moving  picture,  "The  Kiss,"  was  produced  in  1897. 

The  first  real  motion  picture  was:  "The  Great  Train 
Robbery,"  produced  in  1906. 

*     *     * 

FAY  WRAY — The  first  big  picture  released  by  Para- 
mount in  which  Fay  Wray  appears  under  her  contract,  is 
"The  Street  of  Sin,"  in  which  Emil  Jannings  makes  his 
second  starring  appearance  since  coming  to  this  country. 
This  picture  is  to  be  released  sometime  about  the  first  of 
the  new  year,  and  will  present  Fay  Wray  in  the  leading 
feminine  role. 

She  has  the  leading  feminine  role,  also,  in  Erich  von 

Stroheim's  production,  "The 
Wedding  March,"  which  will 
be  released  by  Paramount 
Famous  Lasky  Corporation 
sometime  in  the  Spring. 


MARIA  CORDA— "The 
Private  Life  of  Helen  of 
Troy,"  a  First  National  pic- 
ture, will  star  Maria  Corda, 
acclaimed  "one  of  the  most 
fascinating  women  in  the 
world"  by  DeVadast,  Hun- 
garian painter  of  Queens. 
She  was  selected  to  play  the 
important  role  of  Helen  of 
Troy  after  many  other  screen 
stars  had  been  considered. 

Mme.  Corda  (wife  of  Alex- 
ander Corda,  former  UFA 
director)  has  starred  in  "The 
Last  Days  of  Pompeii," 
"Samson  and  Delilah,"  and 
"Dance  Fever." 


SAN  FRANCISCO  STAR— Janet  Gaynor,  the  San 
Francisco  girl  who  won  fame  practically  over-night 
through  her  performance  of  "Duane"  in  the  Fox  Version 
of  "7th  Heaven,"  directed  by  Frank  Borzage. 

She  followed  this  performance  with  one  of  equal  merit 
in  "Sunrise,"  not  yet  released  outside  of  New  York.  This 
is  F.  W.  Murman's  first  American  production  for  Fox 
Films.  Miss  Gaynor  is  again  working  under  the  direction 
of  Borzage  in  a  play  with  an  Italian  background. 


SUE  CAROL — Sue  Carol  was  one  of  the  principals  in 
"Soft  Cushions,"  with  the  vivacious  star  essaying  a  part 
displaying  her  cleverness  and  vivacity. 

"THE  CHINESE  PARROT"— Anna  May  Wong,  who 
made  much  fame  for  herself  in  "The  Chinese  Parrot," 
aoneared  with  many  cinema  celebrities  in  this  Metro- 
Goldwyn-Mayer  production,  Hobart  Bosworth  scoring 
high  in  this  colorful  photoplay. 


BILLIE  DOVE— One  of  the  lovely  faces  beaming  out 
of  our  pages  in  this  Christmas  issue  is  that  of  the  ador- 
able Billie  Dove  in  her  character  part  in  "Louisiana," 
First  National  Picture.  Beautiful  Billie  Dove  became  a 
full  fledged  First  National  star  in  "The  American 
Beauty,"  directed  by  Richard  Wallace. 
*     *     * 

VIRGINIA  LEE  CORBIN— "No  Place  to  Go,"  a  First 
National  picture  with  Virginia  Lee  Corbin  and  Yola 
P'Avril,  principals  in  support  of  Mary  Astor.  is  a  fine 
vehicle  for  these  cinema  favorites.  It  is  a  delightful 
comedv  drama  directed  by  Mervyn  LeRoy  and  includes  in 
the  cast.  Myrtle  Stedman,  Jed  Prouty  and  the  hero,  Lloyd 
Hughes,  playing  opposite  Mary  Astor. 
*     *     * 

Yola  D'Avril  has  a  leading  role  in  "The  Valley  of  the 
Giants."  providing  splendid  opportunities  for  a  display 

of  her  beauty  and  acting  ability. 


WARNER  BROTHERS  ENLARGE  FIELD  FOR  THE 
VITAPHONE — The  success  of  the  Vitaphone  has  prompt- 
ed Warner  Brother  to  enter  a  still  wider  field  for  the  mar- 
velous invention.  With  "The  Jazz  Singer"  as  the  first 
motion  picture  production  to  have  the  Vitaphone  inter- 
polated into  the  telling  of  the  story,  Warner  Brothers  an- 
nounce preparations  for  another  production  to  be  made 
immediately  with  Vitaphone  portions  in  important  se- 
quences. 

"The  Lion  and  the  Mouse,"  from  the  famous  Charles 
Klein  stage  play  has  been  prepared  for  the  screen  by 
Robert  Lord,  handling  it  with  the  Vitaphone  to  aid  in 
unfolding  the  story. 

*     *     * 

PANCHROMATIC  ART— Striking  effects  are  today 
produced  on  the  screen  by  what  is  known  as  the  panchro- 
matic film,  by  which  through  the  black  and  white  print, 
definite  color  values  are  shown,  particularly  flesh  tones. 


64 


San  Francisco  News  Letter 


"A  Lace  Idea" 
Fanchon  &  Marco  Presentation 


Top—  immi  Severi — California  Tkeatrr  Leader 
Center— Emus  and  Romaine 


Edna  Covey,  Ziegfield  Star. 
and  her  company  Hi  Hatters 


AT  WEST  COAST  THEATRES 


Christmas  Edition.  1927 


65 


A  Typical   Group  of   West  Coast  Dancers 


Theatrically, .. Where  Do  We  Stand? 


By  "WHIT' 


It  is  not  the  object  of  the  writer  of  this  article  to  dis- 
cuss the  character  of  the  "movies,"  but  rather  theatrical 
fare,  both  cinematic  and  legitimate,  as  it  is  found  in  Cal- 
fornia,  and  to  mildly  analyze  the  condition  of  affairs  in 
connection  with  the  local  dramatic  world. 

In  the  matter  of  legitimate  drama  or  the  cinema — 
where  do  we  stand  ?  Where  are  we  headed ;  what  does 
the  publicity  regarding  "Coast  producers"  mean ;  are  mo- 
tion pictures  improving,  standing  still,  or  slipping  back- 
wards ....  what  is  happening  on  our  own  "rock  bound 
coast,"  San  Francisco? 

Today  the  purchaser  of  any  sort  of  amusement  ticket, 
whether  it  is  "the  man  on  the  street,"  or  the  shop  girl,  is 
wise  to  the  show  business.  The  public  is  conversant  with 
its  theaters,  the  press  agency  is  on  the  wane,  for  there 
has  been  too  much  exaggeration  and  too  little  truth. 

This  is  the  way  I  have  sized  up  the  sri+im*-''-- 

You  cannot  produce  for  the  West  coast  alone,  and  there 
are  no  money  making  bookings  outside  of  the  principal 
coast  cities.  Once  you  stray  from  the  main  railway  line, 
your  financial  condition  becomes  precarious.  The  "one 
night  stand"  went  out  with  the  bustle  and  peg  topped 
trousers;  the  movies  have  the  call  in  the  smaller  towns, 
even  in  Stockton,  Sacramento,  San  Diego,  Tacoma  or  any 
community  of  similar  population. 

For  instance,  in  Sacramento  and  Stockton,  the  road 
shows  must  play  in  the  civic  auditorium  of  those  cities. 
Built  for  conventions,  these  auditoriums,  while  they  have 
a  practical  stage,  offer  none  of  the  comfort  and  luxury 
of  the  cinema  house  and  even  a  good  show  becomes  tire- 
some because  of  the  very  surroundings. 

Can  you  produce  for  Los  Angeles  and  San  Francisco? 
You  can  not  ;  figures  don't  lie.  One  play  was  brought  to 
the  coast  recently,  an  entire  company  of  principals  and 
two  carloads  of  scenery;  the  chorus  was  recruited  on  the 
coast.  What  that  show  lost  in  actual  spending  money 
would  have  built  a  nice  little  motion  picture  house.  Other 
Shows  have  come  out  from  New  York,  with  reputations 
behind  them,  and  have  been  dismal  flops  in  both  of  Cali- 
fornia's principal  cities.  . 

Think  this  over  ....  These  companies  carried    'coast 


tickets"  for  each  member  of  the  troupe.  That  means  a 
ticket  bought  back  in  the  neighborhood  of  Kansas  City 
for  a  trip  to  California  and  return.  Yet  the  railroad  com- 
panies collected  §4,134.90  for  the  transportation  of  the 
company  and  the  baggage  cars  from  that  Kansas  or  mid- 
dle west  point,  back  to  New  York.  How  many;  New  York 
producers,  knowing  these  facts,  will  venture  into  the  hin- 
terland ? 

Los  Angeles  built  its  El  Capitan  Theater.  This  was  to 
be  the  "home"  of  California  productions.  Did  it  succeed? 
Ask  the  producer  of  "Castles  in  the  Air"  how  much  he 
lost  at  the  El  Capitan  and  in  San  Francisco! 

One  success,  above  a  few  others,  stands  out  in  the  pres- 
ent California  season.  That  is  "Gay  Paree,"  and  this  par- 
ticular attraction  was  a  salacious  show. 

Henry  Duffy,  with  his  string  of  stock  companies,  can 
produce,  successfully,  in  California.  Why  ?  Because  Henry 
Duffy  is  a  smart  showman,  because  he  is  "clean,"  and  the 
public  realizes  that  it  can  take  mother,  young  sister  or 
grandmother  to  a  Duffy  show  without  being  forced  to  re- 
mark: "I  didn't  know  it  was  this  kind  of  a  show."  Duffy  is 
a  good  gambler,  his  productions  in  a  spectacular  way  will 
measure  up  to  anything  New  York  does  and  his  com- 
panies are  chosen  for  type  and  ability  rather  than  for 
mere  "names." 

Curse  the  movies  as  much  as  you  want  ....  and  many 
of  us  do,  they  have  established  a  precedent  in  the  way  of 
building  amusement  palaces  that  the  producers  of  legit- 
imate drama  must  emulate  to  fill  their  houses. 

What  was  the  theater  before  the  movie  house  came 
into  the  field?  Not  much  to  brag  about!  Gloomy,  cheap, 
smelling  of  dust  and  last  night's  audience,  uncomfortable. 
The  movie  magnates  built  theaters  which  were  a  vast  im- 
provement over  their  legitimate  brothers.  The  corridors, 
or  foyers,  hold  overstuffed  chairs  and  lounges,  the  front 
of  the  house  is  ablaze  with  lights,  and  the  movie  folk 
have  taught  their  legitimate  brothers  how  to  spend 
money  in  advertising. 

The  legitimate  theater  charged  $3.50  per  reserved  seat ; 
vaudeville  cost  S1.25,  but  the  best  in  the  movies  can  be 
(Continued  on  Page  12S) 


66 


San  Francisco  News  Letter 


Society 

By  Antoinette  Arnold 


Christmas  in  California 
By  the  Famous  Golden  Gate 

Christmas  by  the  Golden  Gate! 

What  could  be  more  glorious,  more  alluring? 

They  who  have  spent  Christmas  in  San  Francisco  know 
that  this  magnetic  metropolis  is  a  happy  hunting  ground. 

Here  it  is  that  Society  lavishly  stages  its  festivities 
and  keeps  aflame  the  warmth  of  western  hospitality. 
Christmas  in  California  is  like  a  page  from  out  some  de 
luxe  story  book. 

"California,  the  land  of  dreams," 
someone  called  this  glorified  stretch  of 
soil.  "Fascinating  San  Francisco"  is 
a  phrase  used  by  advocates. 

Society,  in  a  definite  way,  is  greatly 
responsible  for  the  lure  of  the  city 
of  St.  Francis. 

They  who  comprise  the  personnel 
of  its  smart  set,  not  only  share  advan- 
tages of  world-wide  culture  and  pul- 
chritude, but  many  of  San  Francisco's 
society  folks  have  achieved  honors  in 
fields  of  music,  literature,  painting 
and  the  kindred  arts. 

Just  to  possess  millions  in  property 
rights,  in  bank  accounts,  in  stocks  and 
bonds,  is  not  sufficient  to  merit  hitrh 
places  within  San  Francisco's  exclu- 
sive social  realm.  One  must  have  a 
background  of  heritage.  Or,  having 
"arrived,"  musi  contribute  consis- 
tently to  the  high  social  prestige  typ- 
ical of  its  peoples. 

"Warder  of  two  continents,"  wrote 
Bret  Harte. 

Other  poets,  other  writers,  Califor- 
nia's immortals — Robert  Louis  Stev- 
enson, Joaquin  Miller,  Mark  Twain, 
Charles  Warren  Stoddard,  Frank 
Norris,  W.  C.  Morrow,  Jack  London, 
George  Sterling  —  have  extolled  the 
grandeurs  of  the  city  they  loved  °i 
well.  Living  notables,  Ina  Coolbrith, 
Gertrude  Atherton,  Kathleen  Norris, 
Charles  Norris,  Ruth  Comfort  Mitch- 
ell, Charles  Caldwell  Dobie.  Herbert 
Bashford,  Harr  Wagner,  George  Douglas,  Thomas  Nu- 
nan,  Vingie  E.  Roe,  and  the  beloved  "Annie  Laurie,"  dean 
of  newspaper  women,  have  all  visualized  the  grandeur  of 
the  City  by  the  Golden  Gate,  in  poetry  or  prose. 

What  a  galaxy  of  brilliant  names! 

Society? 

The  best  society.  And  so  acclaimed  by  millionaires 
whose  drawing  rooms  in  mansions,  unsurpassed  in  ele- 
gance, anywhere,  are  frequent  salons  for  the  erudite. 

The  Hon.  James  D.  Phelan,  former  United  States  Sena- 
tor, is  beyond  comparison  the  royal  host.  There  is 
scarcely  a  week-end  throughout  the  calendar  year,  when 
his  beautiful  country  estate  near  the  Saratoga  foothills,  is 
not  a  setting  for  some  elegant  society  event.  World  celeb- 
rities, visiting  the  Pacific  Coast,  are  constantly  being 
entertained  by  this  princely  Californian. 


Mr.  Phelan,  a  world-traveler,  always  returns  after  ex- 
tensive tours  to  his  California  home  where  the  latch- 
string  swings  freely  for  those  whom  he  chooses  to  fete 
and  to  honor. 

The  country  home  of  Charles  Norris  and  Kathleen 
Norris  has  always  been  a  magnet  attracting  famous  peo- 
ple to  the  hospitable  fireside  of  the  noted  Norris  family. 

They  are  building  a  new  home  in  Palo  Alto,  and  when 
completed,  it  will  be  one  of  the  most  distinctive  and  at- 
tractive homes  in  the  University  city. 
Best  of  all — the  Norrises  are  beloved ! 

Society  is  consistently  proud  of  its 
litterateur  and  encourages,  urges  and 
stimulates  the  inspirational  in  all  the 
arts,  adding  substantial  glamour  and 
appreciation  to  superlative  achieve- 
ments. 

Society  is  often  the  first  to  acclaim 

and  congratulate! 

*     *     * 

Social  Work,  Aim 
Of  Local  Society 

Social  work,  with  a  well-planned 
purpose,  is  the  aim  and  ambition  of 
those  prominent  in  San  Francisco. 

Mrs.  D.  C.  Heger,  esteemed  in  west- 
ern society  for  her  consistent  and 
purposeful  devotion  to  big  social 
work,  has  been  instrumental  in  ac- 
tivities where  ability,  refinement, 
character  and  graciousness  reflect 
San  Francisco's  social  service. 

Mrs.  Heger  has  been  presiding 
executive  and  leader  of  distinctive 
events.  She  has  headed  committees 
in  the  entertainment  of  visiting  roy- 
alty. In  many  of  the  enterprises  pre- 
sented by  the  city,  the  church,  or  by 
society,  this  noble-hearted  "Lady-of- 
Quality,"  has  been  a  guiding  genius. 

What  a  responsibility  to  head  a 
finance  committee! 

Yet  this  is  a  position  held  by  Mrs.  ] 
D.    C.    Heger,    as    chairman    of    the  i 
Finance  Committee  of  the  San  Fran- 
cisco Women's  building. 

Mrs.  Heger  acted  as  chairman  of  the  Building  Commit- 
tee all  during  the  constructive  process.  To  her  judgment 
is  due  much  of  the  magnificence  of  this  structure  of  which 

women,  universally,  are  so  proud. 

*     *     * 

Fairmont's  First  Lady 

Mrs.  LeRoy  Linnard,  whom  admirers  term :  "The  First 
Lady  of  the  Fairmont"  has  captivated  local  society  with 
her  sincerity  and  charm.  She  rules  with  loveliness  over 
affairs  which  she  has  given  in  the  stately  hotel  on  Nob 
Hill.  j 

Notable  among  elegant  events  was  a  luncheon  at  which 
Mrs.  D.  M.  Linnard  and   Mrs.    LeRoy    Linnard    presided  j 
jointly  in  greeting  their  guests.    This  luncheon  was  ex-l 
quisite  in  every  detail. 

Mr.  and  Mrs.  LeRoy  Linnard  are  now  located  in  their 
handsome  bungalow  built  on  the  very  top  of  the  Fairmont 
(Continued  on  Page  94) 


Mrs.  D.  C.  Heeer 


Christmas  Edition,  1927 


67 


Miss  Evelyn  McLaughlin 
Mrs.  Nanci  Buckley 


Dr.  Cora  Sutton  Castle 


Miss  Barbara  Ballon 
Mrs.  E.  J.  Butterfleld 


68 


San  Francisco  News  Letter 


Western  Genius 


Bv  Eleanore  F.  Ross 


In  an  age  that  applauds  exhibits  of  paintings  which 
resemble  the  imaginings  of  members  in  an  asylum  for 
inebriates,  in  the  frenzied  urge  to  be  classified  as  "mod- 
ern," we  should  turn  gratefully  to  those  small  groups  of 
talented  people  who  are  cherishing  the  torch  lighted  from 
the  divine  fire  of  a  rational  and  enduring  genius,  in  art. 

The  News  Letter  has  always  upheld  and  encouraged 
those  who  believe  in  constructive  art,  and  each  year,  in 
the  Christmas  Number,  it  has  been  our  custom  to  publish 
reproductions  from  the  paintings  of  the  few  survivors 
of  the  old  guard,  who  are  still  maintaining  the  defense  of 
the  intrinsic  spirit  of  sane  and  brilliant  talent. 

"The  Official  Artist 

To  the  American  Navy" 

Admiral  Coontz  of  the  United  States  Navy,  after  he 
had  seen  the  photograph  of  the  picture:  "The  American 

Fleet  off  Wilson's  Promon- 
tory," reproduced  in  this 
Christmas  Number,  wrote  to 
its  creator,  Charles  Henry 
Grant :  "It  recalls  very  vividly 
the  days  when  we  were  buck- 
ing the  monstrous  seas  in  that 
Australian  bight.  I  have 
framed  the  photograph  and 
have  •  given  it  a  prominent 
place  in  my  office." 

The  picture  was  painted  by 
Mr.  Grant  in  the  days  when  he 
and  Admiral  Coontz  (and 
others)  were  experiencing  the 
thrilling  episodes  which  took 
place  during  the  cruise  of  the 
United  States  Navy  to  the  An- 
tipodes, in  the  month  of  July, 
1925.  It  is  one  of  the  innum- 
erable materialized  memories 
which  the  artist  has  worked  upon  ever  since  his  return 
to  this  city,  and  has  been  reproduced  in  many  of  the 
prominent  journals  of  Hawaii,  Australia  and  New  Zeal- 
and, in  the  capitals  of  which  Mr.  Grant  was  extensively 
entertained. 

He  was  a  guest  of  honor  during  this  cruise  at  all  the 
functions  given  to  the  officers  of  the  Navy,  including 
those  given  by  Governor  Farrington  of  Hawaii,  Prime 
Minister  Bruce  of  Melbourne,  Australia,  former  Premier 
Allen  of  Victoria,  Prime  Minister  Coates  of  New  Zealand 
and  other  notables  and  officials  of  the  Colonial  govern- 
ments. Mr.  Grant  is  a  New  Yorker  by  birth,  but  has  re- 
sided in  California  for  so  many  years  that  he  feels  he 
should  be  considered  an  "adopted  native  son." 

"Who's  Who  in  America,"  that  blue  book  of  American 
aristocracy  of  brains,  has  published  the  biography  of 
Charles  Henry  Grant,  and  he  is  also  listed  in  "The  Na- 
tional Encyclopedia  of  American  Biography." 

The  Painted  Desert 

A  painter  of  "poetic  color,"  John  Frost,  whose  picture. 
"The  Desert"  appears  elsewhere  in  this  issue,  inherited 
his  particular  talent  from  his  father,  A.  B.  Frost,  whose 
illustrative  brush  elucidated  the  artistic  as  well  as  the 
humorous  side  of  American  life,  with  a  peculiarly  native 
flavor,  several  decades  ago. 


Charles  Henry  Grant 


Mr.  Frost  is  a  Philadelphian,  but  after  many  years  of 
travel,  he  came  west  in  1918  to  stay.  He  has  chosen 
Southern  California  as  the  ideal  place  in  which  to  set  up 
his  studio,  and  here  he  depicts  the  desert  in  a  style  that 
might  be  classified  as  impressionistic,  for  while  he  paints 
effects  of  luminosity,  it  is  his  very  personal  gift  to  see 
unusual  and  poetic  color  and  yet  to  harmonize  this  with 
the  beauty  of  things  as  seen  by  the  average  eye. 

Whether  portraying  the  bracing  air  of  the  Sierra  peaks, 
the  romantic  villages  of  Ba.ja  California  or  the  dry  and 
vibrant  light  of  desert  wastes,  he  never  flags  in  his  pur- 
suit of  the  mysteries  of  light  and  atmosphere  which 
render  his  canvases  so  charming,  and  which  he  has  caught 
so  successfully  in  his  picture  "The  Desert." 


An  Alaskan  Artist 

Mr.  Sydney  Laurence,  whose  painting,  "Mt.  McKinley," 
appears  in  this  Christmas  issue,  is  well  known  in  both 
American  and  European 
galleries.  The  subjects  he 
handles  most  extensively 
are  Alaska  and  the  sea. 
His  early  marines  brought 
him  fame  in  England  and 
France.  Then,  for  a  period 
of  thirty  years  in  Alaska, 
as  railroad-laborer,  pros- 
pector and  gold-miner,  his 
art  became  a  dim.  evanes- 
cent memory. 

This  time,  however, 
when  his  brush  lay  idle, 
yielded  him  a  wealth  of 
experience,  which  later 
one  sensed  in  his  Alaskan 
paintings.  In  the  shadow 
of  majestic  Mt.  McKinley, 
where  for  ten  years  he 
had  prospected  and  suf- 
fered unending  hardships 
and  disappointments,  he  found  his  pot  of  gold  in  the 
recovery  of  his  lost  art.  The  original  painting  of  Mt. 
McKinley  now  hangs  in  the  National  Art  Gallery  in  Wash- 
ington, D.  C.  This,  and  his  famous  "Northern  Lights" 
are  perhaps  his  best  known  works. 

Mr.  Laurence  studied  in  New  York,  Paris  and  Rome. 
He  exhibited  his  first  picture  at  the  National  Academy 
of  Design  in  1882;  Paris  Salon,  1890;  received  honor- 
able mention.  1894.  He  is  a  member  of  the  Royal  Society 
of  British  Artists,  London;  is  a  complimentary  honorary 
member  of  the  Cheltenham  Fine  Arts  Society,  England, 
and  of  the  Salmagundi  Club,  New  York. 

There  is,  for  the  lover  of  the  Northland,  and  for  those 
who  have  not  been  fortunate  enough  to  view  the  eternal 
snows,  a  fascination  in  Laurence's  pictures  of  the  country 
he  knows  so  intimately;  in  the  weirdness  of  dimming 
shadows  and  lurid  reflections,  in  the  opalescent  fires  of 
his  sunsets,  in  the  sheer  beauty  of  color  and  tone.  Some 
of  Mr.  Laurence's  famous  paintings  are  on  exhibit  at  the 
Nugget  Shop,  Juneau,  Alaska. 


Sydney    Laurence 


Christmas  Edition,   192  7 


69 


Old  Indian  Work  Shop 

San  Juan  ("apistrano  Mission 


From  the  painting  by 
Frank  H.  Cutting 


"I  envy  them,  those  monks  of  old, 
Their  books  they  read,  and  their  beads  they  told." 

— C.  P.  R   James. 


70 


San  Francisco  News  Letter 


Carmel  Artist 

"De  Neale  Morgan's  choice  of  painting  ground  offers 
her  a  marvelous  theater  of  inspiration.  Here  she  can 
present  at  will  the  interesting 
characteristics  of  the  pines  and 
decorative  cypresses  or  the  long 
undulations  of  the  flower-covered 
dunes,  losing  themselves  on  the 
horizon  to  the  background  of  the 
sea  in  its  inexhaustible  gamut  of 
changing  tints  of  blue." 

This  is  what  the  art  critique  of 
the  "Revue  du  Vrai  et  du  Beau," 
Paris,  France,  had  to  say  regard- 
ing Miss  Morgan's  work. 

Miss  Morgan  has  exhibited  in 
the  principal  cities  of  the  eastern 
coast,  as  well  as  in  Europe.    The 
De  Neale  Morgan  cultural  West  knows  her  vigorous 

and  sparkling  sea  scapes  almost  as  well  as  it  knows  the 
beautiful  coast  itself.  She  has  exhibited,  among  other 
places,  at  the  hotels  Oakland  and  Leamington,  in  Oak- 
land, and  just  recently,  at  the  new  Benjamin  Franklin,  in 
San  Mateo.  Her  paintings  are  almost  exclusively  inter- 
pretative of  the  wonderful  Monterey  scenery,  and  range 
from  the  virile,  wind-beaten  cypress  to  the  delicacy  of 
minute  flowers  and  weeds.  She  has  a  strong  and  vital 
handling  of  the  brush  that  we  may  call  "masculine" — for 
want  of  a  better  word.  Her  picture,  "The  Headland," 
herein  reproduced,  is  a  splendid  demonstration  of  her 
talent. 
William  Barr 

Mr.  William  Barr,  whose  pictures  of  "Galatea"  and 
"Tomales  Bay"  are  reproduced  in  this  number,  was  born 
in  Glasgow,  Scotland,  where  he 
received  his  early  art  training, 
afterwards  studying  in  South 
Kensington,  London,  and  Acad- 
emie  Julien,  Paris. 

Since  coming  to  California  in 
1915,  Mr.  Barr  has  painted  many 
of  the  beautiful  landscapes 
around  San  Francisco  and  Marin 
County,  and  lately  has  been  de- 
voting a  good  deal  of  his  time  to 
portrait  painting.  Some  of  his 
important  commissions  are: 
Portrait  of  Mr.  John  L.  McNab 
for  the  Union  League  Club ;  Mr. 
Thomas  F.  Boyle,  city  auditor, 
(hung  in  the  city  hall)  ;  the  late 
John  D.  McGilvray ;  Hobart  Bos- 
worth;  Mrs.  Frederick  E.  Bark- 
elew;  and  Mr.  Gilbert  D.  Ferrell 
and  others,  for  the  Burlingame 
Masonic  Lodge. 

Santa  Barbara  Artist 

Living  in  an  environment  that  is  conducive  to  creative 
work,  Mrs.  Wolcott  Tuckerman,  whose  painting,  "Pasco 
de  la  Guerra,"  appears  in  this  number,  devotes  herself  to 
portraying  the  beauties  of  Santa  Barbara,  that  dreamy, 
semi-tropical  city  by  the  sea. 

Adobes,  both  modern  and  ancient  are  idealized  and 
beautified  under  Mrs.  Tuckerman's  virile  brush,  and  in 
and  around  her  rancho  she  finds  a  field  which  she  seems 
to  have  made  virtually  her  own. 

She  is  a  member  of  the  California  Art  Club,  San  Diego 
Art  Guild,  San  Francisco  Art  Association,  Washington 
Association  of  Artists,  National  Association  of  Women 
Painters  and  Sculptors  and  the  National  Arts  Club.  The 
Corcoran  Art  Gallery  in  Washington  has  often  included 
Mrs.  Tuckerman's  canvases  during  the  past  years. 


William  Barr 


Frank  H.  Cutting 


A  Nature  Lover 

An  artist  whose  favorite  poem  is  Bryant's  "Thanatop- 
sis,"  with  its  deep  insight  into  Nature's  "various  lan- 
guage," Frank  H.  Cutting  por- 
trays her  "eloquence  of  beauty" 
in  a  hundred  "visible  forms,"  for 
his  best  known  canvases,  which 
number  over  forty,  depict  sun- 
shine and  fog,  sea  and  dunes, 
mountains  and  valleys,  old  gar- 
dens, forests,  rivers,  cypresses, 
field  flowers — a  myriad  of  differ- 
ent subjects. 

Mr.  Cutting's  boyhood  was  one 
of  forced  intimacy  with  nature 
as  he  followed  the  plow  down  the 
furrows  of  an  almost  endless 
prairie  farm.  His  mother  was 
his  first  teacher,  and  under  her 
tuition  he  was  very  soon  making 
large  oil  copies  of  any  colored 
pictures  he  could  find.  His  fur- 
ther art  studies,  after  the  family  moved  West,  were  un- 
der professors  of  the  State  Normal  School  of  San  Jose. 
Later  on  he  associated  with  a  group  of  artists  who  have 
done  splendid  work  in  portraying  the  coast  and  inland 
scenes  of  Central  California — William  Adam,  Charles  H. 
Harmon,  Charles  B.  Hudson  and  W.  A.  Coddington.  Mr. 
Cutting  generally  has  an  exhibit  at  Stanford  University, 
for  his  home  is  not  far  from  that  nucleus  of  learning. 
"Old  Indian  Work  Shop,  San  Juan  Capistrano,"  published 
herein,  is  redolent  of  California  atmosphere. 


Painter  of  Ships 

English  born,  Mr.  Henry  Bernahl  has  spent  the  greater 
part  of  his  life  on  the  sea,  and  the  sailing  ship  was  his 
first  carrier.  He  knows  a  ship  as 
the  equestrian  knows  his  steed, 
the  mechanician  his  automobile, 
the  flyer,  his  plane.  The  love  of 
the  sea  is  bred  in  his  bones,  and 
he  catches  its  moods  and  tenses 
as  only  the  true  lover  can. 

All  during  his  voyages  around 
the  world,  Mr.  Bernahl  studied 
his  subject  and  made  notes  that 
later  on,  he  embodied  in  his  ma- 
rines. He  is  now  occupied  in  paint- 
ing the  last  of  the  famous  Alask- 
an packers  ships  before  they  fin- 
ally disappear  from  the  sea.  "The 
Bark,"  typifying  Bernahl's  most 
pleasing  mood,  is  published  in  this 

issue.  Henry  Bernahl 

Painter  of  Flowers 

John  M.  Gamble  was  a  pupil  of  the  School  of  Design  in 
San  Francisco  from  1886  to  1890,  and  worked  at  the 
Academie  Julien,  in  Paris,  for  three  years,  in  the  atelier  of 
Jean  Paul  Laurens  and  Benjamin-Constant. 

On  his  return  to  San  Francisco,  he  occupied  a  studio  in 
the  Odd  Fellows  Library  building  on  Montgomery  street 

He  has  devoted  much  of  his  time  to  landscapes,  show- 
ing great  masses  of  wild  flowers  in  the  foreground. 

His  paintings  are  characterized  by  directness  and  sim- 
plicity of  execution,  purity  and  richness  of  color  and 
graceful  composition. 

For  the  past  twenty  years,  Mr.  Gamble  has  resided  in 
Santa  Barbara.  His  painting,  "Blue  Lupines,"  shown  in 
this  issue,  makes  one  long  for  rolling  hills,  covered  with 
that  floral  profusion  which  only  a  California  spring  can 
produce. 


Archway  of  Samarkand,  Santa  Barbara,  Calif. 


72 


San  Francisco  News  Letter 


N^ 


%M!mE3f 


Reached  via  Southern  Pacific 


Christmas  Edition,  1927 


73 


Power  Progress 

By  Frederick  S.  Myrtle 


Two  happenings  of  unusual  interest  to  the  electrical 
industry  in  the  northern  section  of  California  occurred 
during  the  twelvemonth  now  drawing  to  a  close. 

Melones  power  house,  on  the  Stanislaus  river  a  short 
distance  below  Melones  dam,  was  officially  placed  in 
operation  June  11th,  last.  The  completion  of  this  hydro- 
electric project  by  the  Pacific  Gas  and  Electric  Com- 
pany not  only  increased  that  company's  power  generat- 
ing and  distributing  resources  by  some  36,000  in  in- 
stalled capacity  but  also — a  matter  of  far  more  impor- 
tance to  the  commonwealth  of  California — fulfilled  its 
part  of  a  co-operative  contract  which  seems  destined  to 
be  the  forerunner  of  many  of  similar  character.  For, 
in  this  way  the  farmers  of  a  large  and  fertile  section  of 
the  San  Joaquin  valley  and  the  power  interests  operat- 
ing in  that  section  were  brought  together  in  a  business 
agreement  for  the  common  benefit  of  all  concerned. 

The  way  was  paved  for  it  many  years  ago,  when  the 
lack  of  sufficient  impounded  water  to  encourage  proper 
agricultural  expansion  in  the  territory  supported  by 
the  Stanislaus  river  watershed  first  engaged  the  atten- 
tion of  the  officials  of  the  Oakdale  and  South  San 
Joaquin  Irrigation  Districts,  whose  territory  includes 
large  tracts  of  agricultural  lands  in  the  counties  of  Stanis- 
laus and  San  Joaquin  lying  between  the  cities  of  Stockton 
and  Modesto  and  having  a  gross  irrigation  area  of  145,358 
acres.  The  first  move  was  made  by  the  districts  in  the 
selection  of  a  reservoir  site  at  the  head  of  Iron  Canyon,  a 
short  distance  from  the  old  town  of  Melones,  where  the 
river  forms  a  natural  gorge.  The  result  was  the  construc- 
tion of  a  dam  at  that  point  210  feet  in  height  above  the 
stream  bed  and  500  feet  long  on  the  crest,  which  im- 
pounds the  waters  of  the  river  into  a  reservoir  of  some 
twelve  miles  in  extent  and  of  112,500  acre  feet  storage 
capacity. 

At  the  time  this  construction  work  was  decided  upon, 
however,  there  were  financial  difficulties  in  the  way.  Ne- 
gotiations looked  to  the  sale  of  water  by  the  irrigation  dis- 
tricts to  the  power  companies  operating  in  that  territory, 


okelumne  River  canyon  from  Salt  Springs  dam  site. 


Melones  Power  House,  on  the  Stanislaus   River  below  Melones   Reservoir. 

but  there  had  been  long-standing  disputes  between  the 
farmers  and  the  power  interests  over  water  rights  on  the 
Stanislaus,  and  there  seemed  no  way  of  amicable  adjust- 
ment of  these  until  officials  of  the  Pacific  Gas  and  Electric 
Company  and  the  Sierra  and  San  Francisco  Power  Com- 
pany suggested  to  the  directors  of  the  irrigation  districts 
a  partnership  of  interest  and  accommodation. 

The  result  was  a  joint  agreement  between  the  parties 
in  interest,  formally  executed  January  15,  1915.  The  irri- 
gation districts,  on  their  part,  agreed  to  proceed  with 
their  proposed  dam,  at  an  estimated  cost  of  82,200,000. 
and  the  power  companies,  on  their  part,  agreed  to  erect 
a  power  plant,  to  be  called  the  Melones  plant,  at  a  point 
at  out  a  mile  downstream  from  the  dam  and  to  be  operat- 
ed by  water  diverted  thereat;  the  plant  to  cost  $2,50n.fvn 
and  to  be  capable  of  generating  approximately  40.000 
horsepower  of  electric  energy.  The  com- 
panies agreed  to  pay  the  districts  for 
the  use  of  the  water  to  operate  this 
plant  a  total  sum  of  §5,175,000  in  semi- 
annual installments  of  §64,687.50  each, 
stretching  over  a  period  of  forty  years, 
which  amount,  it  was  calculated,  would 
be  sufficent  not  only  to  pay  the  interest 
on  the  water  bonds  by  which  the  irriga- 
tion districts  proposed  to  finance  their 
dam  construction,  but,  also,  to  amortize 
the  entire  issue  within  the  period 
stated. 

The  contract  was  faithfully  carried 
out.  The  Melones  dam  was  completed  in 
the  fall  of  1926  and  the  reservoir  cre- 
ated. The  Melones  power  plant  followed 
as  stated.  The  public  press  generally 
was  laudatory  of  the  enterprise,  hailing 
it  as  a  splendid  illustration  of  the  new 
spirit  in  business  which  calls  for  co- 
operation among  men  in  the  develop- 
ment of  resources  that  can  be  used  for 
mutual  benefit. 

Another  happening  of  importance  was 

(Continued  on  Page  105) 


74 


San  Francisco  News  Letter 


A  Slow  Motion  Movie  of  Good  Golf 

By  Joe  Novak 


Joe  Novak,  Former  State 
Professional  Golf  Champion. 
Xovak  is  also  originator  of  the 
1-2-3  idea  of  teaching  golf.  A 
brief  analysis  of  his  method  is 
presented  in  this  article. 


Good  golf  is  essentially  a  matter  of  the  right  move  at 
the  right  time.  Its  basis  is  the  golf  stroke,  which,  as  in 
other  forms  of  athletic  endeavor,  is  nothing  more  or  less 
than  a  proper  combination  of  moves — a  co-ordination  of 
muscle  and  brain  under  ordinary  control. 

Years  of  golf  experience,  as  an  amateur,  as  a  profes- 
sional, as  a  contestant  in  tournament,  and  as  a  student 
of  all  styles  of  play  have  convinced  me  that  there  is  really 
nothing  difficult  about  golf,  once  the  fundamentals  have 
been  mastered.  A  loud  and  raucous  chorus  of  doubt  may 
greet  this  statement,  yet  actual  practice  of  the  theory  in 
the  teaching  of  golf  to  thousands  of  beginners  and  more 
advanced  players  has  proved  the  contention  beyond 
question. 

It  is  in  the  swing  of  the  club  that  the  average  golfer's 
troubles  are  found.  Once  a  good  reliable  effective  golf 
swing  or  stroke  is  standardized — one  that  can  be  de- 
pended upon — the  possessor  is  on  his  or  her  way  to  a 
good  game  of  golf.  When  good  form  in  the  golf  swing  is 
once  mastered  it  may  be  applied  with  equal  efficiency  to 
every  club  from  the  driver  to  the  putter.   And  why  not? 

It  isn't  the  fundamental  difference  in  golf  stroke  that 
enables  you  to  sink  a  ten-foot  putt,  approach  the  green  in 
perfect  loft  or  yet  drive  250  yards  off  the  tee.  True,  the 
force  and  extent  of  swing  determines  distance — but  the 
real  difference  is  in  the  club  itself.  A  driver  is  made  to 
drive  a  ball  a  long  distance — a  putter,  on  the  other  hand, 
is  used  for  short  distances  where  the  ball  is  rolled.  A 
mashie  has  a  separate  function  and  so  has  the  niblick  and 
the  various  irons.  In  short,  its  the  club,  not  the  swing, 
that  gives  the  different  effects  under  varying  conditions. 
So  we  came  to  the  stroke,  a  factor  which  analyzes  simply 
enough  but  in  practice  is  perhaps  the  most  difficult  prob- 
lem in  golf. 

Follow  instructions  as  I  give  them  in  1-2-3  order. 

First,  take  your  position — that  is,  place  the  club  be- 
hind the  ball  with  the  left  hand.    Concentrate  the  grip 


to  the  last  three  fingers  of  the  left  hand,  merely  using  the 
forefinger  and  thumb  to  steady  to  the  club.  This  gives 
you  the  proper  grip  on  the  club  and  yet  leaves  the  arm 
relaxed. 

Second,  adjust  the  feet  properly.  The  left  heel  should 
be  placed  on  a  line  with  the  ball,  the  foot  pointed  in  the 
direction  the  ball  is  to  go.  The  right  foot  should  be 
slightly  advanced  or  forward  and  both  toes  turned  out 
slightly. 

Third,  complete  the  position  by  relaxing  the  right  knee. 
This  relaxation  will  allow  the  right  knee  to  swing,  rotate, 
or  turn  the  right  side  of  the  body  forward  and  thus  bring 
the  right  hand  and  arm  to  the  club  in  a  relaxed  posi- 
tion. The  grip  of  the  right  hand  should  also  be  confined 
to  the  back  part  of  the  hand,  as  with  the  left  hand.  Local- 
ize your  right  hand  grip  in  the  two  middle  fingers,  using 
the  thumb  and  index  finger  to  steady  and  brace  the  club. 

Simple,  isn't  it?  Here  you  are  in  position,  with  all 
muscles  and  nerves  relaxed,  ready  for  the  swing.  Now 
remember  that  all  the  power  in  a  golf  swing  is  generated 
or  developed  by  rotating  or  turning  the  body — pivoting, 
as  it  is  technically  known  in  golf. 

For  the  back  swing,  one  turns  from  the  ball.  For  the 
forward  swing,  you  turn  towards  the  ball.  The  back  swing 
and  the  forward  swing  to  the  ball  is  broken  up  into  three 
logical  moves  and  practiced  in  that  way.  They  are: 

First,  turn  at  the  waist.  This  is  done  by  starting  to 
straighten  the  right  knee.    Then, 

Second,  without  interruption,  give  the  shoulders  a  turn 
to  carry  the  arms  around  with  the  club. 

Third,  when  you  have  reached  the  end  of  the  back 
swing,  reverse  the  turn,  and  the  club  will  come  forward 
to  the  original  position  behind  the  ball. 

Co-ordinated  and  synchronized,  these  two  sets  of  1-2-3 
movements  will  result  in  a  natural  free  and  easy  golf 
swing,  which,  added  to  an  accurate  eye,  plus  practice,  will 
give  you  a  good  golf  game. 

The  complete  form  from  start  to  finish  is: 

1.  Place  the  club  behind  the  ball  with  the  left  hand. 

2.  Adjust  the  feet  properly. 

3.  Complete  the  grip  by  relaxing  the  right  knee  for  the 
position. 

For  the  swing: 

1.  Turn  at  the  waist. 

2.  Raise  the  club  with  a  turn  of  the  shoulders. 

3.  Swing  through  by  reversing  the  turn  of  the  body. 

For  short  shots,  the  major  swing  is  contracted  and 
the  swing  reduced. 

A  common  fault  in  golf  is  the  tendency  to  tense  up  and 
hurry  with  the  shot.  Concentration  is,  of  course,  neces- 
sary to  the  success  of  any  game  but  in  golf,  particularly, 
hurry  is  inadvisable.  Just  take  your  time — no  one  is  going 
to  take  your  ball  away  from  you  if  you  fail  to  take  your 
stance  and  hit  the  ball  in  the  count  of  ten.  A  deliberate, 
accurate,  well-timed  swing  will  not  only  keep  your  score 
low,  but  will  add  much  to  your  pleasure  in  the  sport. 


Christmas  Edition.   1927 


75 


The  Golf  Stroke 

By 
JOE  NOVAK 

•»§***&» 

Number   1 
Part  No.  \~~Thc  Golf  Stroke.    Getting  into  position. 
Move  No.  \— Placing  the  Club  behind  the  ball  with  the 
left  hand. 

Number  2 

Part  No.  1 — The  Golf  Stroke.   Getting  into  position. 
Move  No.  2 — Adjusting  the  feet. 

Number  3 

Finish  of  Part  No.  1.    The  Golf  Stroke. 
Move  No.  3— Completing  the  grip.  Position  now  ready 
to  start  the  stroke. 


Number  4 

Part  No.  2 — A  turn  at  the  waist. 

(Note  slight  dragging  of  the  club.) 

Number  5 

Part  No.  2— The  Golf  Stroke. 
Move  No.  2 — Raising  the  club  with  a  turn  of  the 
shoulder. 

Number  6 

Part  No.  2 — The  Golf  Stroke. 

Move  No.  3 — Reversing  the  body  turn  to  follow  through. 

(Note:  At  impact  with  ball,  position  is  same 

as  at  start  of  stroke. ) 

Number  7 
Finish  of  stroke. 


II       II 


II       'I 


76 


San  Francisco  News  Letter 


Pacific  Coast  "Champs" 


By  Lyman  Martin 

Nineteen  hundred  and  twenty-seven  has  been  a  year  of 
unprecedented  activity  in  all  branches  of  sport.  The  whole 
country  has  gone  sport-mad.  Attendance  records  have  been 
broken  in  many  sporting  events.  New  and  larger  stadiums 
have  sprung  up  overnight.  But  best  of  all,  more  and  more 
people  are  participating  in  some  branch  of  sport  them- 
selves. 

Champions  in  all  lines  of  activity  act  as  stimuli  to  the 
vast  multitudes.  For  this  reason,  if  for  no  other  reason 
at  all,  champions  are  necessary.  Competition  in  football, 
in  tennis,  in  baseball,  in  golf,  in  aviation  is  one  hundred 
per  cent  keener  than  it  was  five,  or  even  one  year  ago.  And 
why?  Where  there  were  one  hundred  playing  the  game 
then,  there  are  five  hundred  playing  the  game  now. 

We  are  essentially  a  nation  of  hero  worshipers.  If 
adulation  can  goad  us  into  getting  out  and  playing  the 
game,  so  much  the  better. 

The  greatest  hero  in  the  United  States  today  is,  without 
doubt,  Charles  Lindbergh.  "Lindy"  is  not  of  the  kind  of 
metal  that  desires  adulation,  yet  he  consented  to  make  a 
"Flying"  trip  over  the  country  that  the  cause  of  com- 
mercial aviation,  which  lies  nearest  to  his  heart,  might 
be  advanced.  He  was  honored,  he  was  worshipped,  he  was 
banqueted.  The  result  of  his  trip?  As  a  specific  example, 
Mills  Field,  San  Francisco's  new  airport,  which  was 
only  built  six  months  ago,  will  have  to  be  doubled  in  size 
to  accommodate  all  of  the  requests  that  have  poured  in 
upon  the  officials  for  more  hangar  space. 

And  so  it  has  gone  with  all  sport. 

*  *     * 

There  is  an  old  adage  that  "they  can't  come  back". 

This  may  apply  to  boxing,  but  most  decidedly  not  to 
tennis,  especially  women's  tennis,  where  Miss  Helen  Wills 
is  concerned. 

Last  January,  Miss  Wills  began  to  practice  over  at  the 
Berkeley  Tennis  Club.  She  had  been  forced  the  preceding 
summer  to  withdraw  from  the  national  tournaments  to 
undergo  an  operation.  Just  how  far  she  could  climb  back 
up  the  ladder  of  fame  in  one  short  year  was  problematical. 
But  climb  she  did,  far  beyond  all  expectations.  She  won 
the  women's  single  title  at  Wimbledon,  England,  which, 
while  it  does  not  officially  carry  the  title  of  champion  of 
the  world,  it  is  regarded  by  all  tennisdom  as  the  event 
that  determines  world  champions.  Especially  is  this  true 
in  the  women's  events.  It  is  there  that  the  world's  best 
tennis  players  are  entered  and  where  the  competition  is 
keenest. 

After  winning  the  title  in  England  Miss  Wills  returned 
to  America  and  won  the  American  national  championships 
in  the  East. 

In  tennis  they  do  come  back. 

*  *     * 

Football  fans  on  the  Pacific  Coast  this  year  have  wit- 
nessed close  games  and  thrilling  games.  Right  around 
the  Bay  Cities  we  have  three  teams  of  major  caliber. 
Stanford,  St.  Mary's  and  California  put  out  teams  that 
would  compare  favorably  with  any  in  the  country. 

Stanford,  coached  by  the  wily  "Pop"  Warner,  can  be 
doped  to  be  one  of  the  best  in  the  country  by  means  of 
comparative  scores.  Stanford  and  U.  S.  C.  tied  in  their 
game  and  as  U.  S.  C.  lost  to  Notre  Dame  by  one  point, 
there  is  a  basis  of  comnarison  between  Stanford  and  the 
rest  of  the  country.  The  Reds  lost  some  of  their  most 
valuable  men  through  graduation  last  year,  but  "Pop" 
managed  to  weather  all  opposition  successfully. 

Last  year  California  was  the  doormat  for  all  of  the 
teams  in  the  Pacific  Coast  Conference.    This  year  they 


surprised  all  and  sundry  by  winning  the  first  five  of  their 
scheduled  games,  even  though  they  dropped  to  U.  S.  C, 
Washington  and  Stanford.  No  coach  could  have  wrought 
more  wonders  with  a  team  in  one  short  year  than  "Nibs" 
Price. 

The  securing  of  Price  as  the  California  coach  was  a 
master  move  on  the  part  of  California.  He  is  one  of  the 
few  in  the  country  who  is  coaching  his  alma  mater.  The 
charge  of  commercialism  entering  the  ranks  of  college 
football  can  be  eliminated  to  a  great  extent  by  securing 
one  of  the  alumni  to  coach  the  teams.  High-priced  coaches 
imported  from  foreign  soil  unquestionably  suggest  that 
the  college  that  offers  the  most  money  secures  the  best 
coach. 

Who  would  blame  the  coaches? 
*     *     * 

To  the  Victor  Belong  the  Spoils 

On  the  Pacific  Coast  we  are  endowed  with  champions 
that  are  champions. 

Our  champ  of  champs  is  Helen  Wills.  She  is  the  pre- 
mier woman  tennis  player  of  the  world  today.  During 
this  last  year  she  entered  every  tournament  of  the  highest 
order  and  copped  them  all.  Miss  Wills  also  dances  a  bit 
as  was  witnessed  in  the  Junior  League  Follies.  That 
makes  no  difference;  she  is  still  the  best  woman  tennis 
player  in  the  world. 

Down  in  Los  Angeles  where  they  teach  the  boys  to  run 
and  run  fast,  Charlie  Paddock  startled  the  world  a  few 
years  ago  with  his  tremendous  speed  on  the  track.  This 
year  Charlie  Borah  went  out  of  the  West  to  accomplish 
an  unprecedented  feat  in  capturing  both  the  100-yard  and 
220-yard  sprint  events  held  in  the  East  under  the  auspices 
of  the  I.  C.  A.  A.  A.  A.  This  track  meet  with  all  of  the 
initials  is  always  held  in  the  East  and  is  the  largest  event 
of  its  kind  in  the  United  States. 

Eleanor  Garatti,  the  young  mermaid  who  was  developed 
over  at  San  Rafael,  several  years  ago,  is  still  holder  of 
the  world's  record  for  fifty  yards  in  the  women's  free- 
style event. 

Lester  Smith,  a  member  of  the  Olympic  Club,  is  still 
showing  his  heels  to  most  of  the  mermen  on  the  Pacific 
Coast.  Lester  is  a  veteran  of  the  tank  and  it  is  hoped 
that  he  will  materially  aid  the  aspirations  of  the  Olympic 
Club  for  a  championship  water  polo  team. 

Johnny  McHugh,  a  product  of  Lincoln  Park,  and  more 
recently  of  the  Olympic  Club,  has  developed  his  game 
through  persistent  effort,  until  he  is  now  Pacific  Coast 
Amateur  Golf  Champion. 

Baseball  is  essentially  and  primarily  a  professional 
sport.  In  professional  baseball  most  players  are  not  of 
the  moneyed  classes.  Their  monthly  stipend  is  their  sole 
source  of  income.  There  are  few  who,  when  they  are 
retired,  have  amassed  any  great  sum  of  money.  Neither 
are  thev  in  any  way  particularly  fitted  to  carry  on  in  any 
other  line  of  endeavor. 

This  last  year  one  of  the  greatest  figures  in  organized 
baseball  passed  out  of  major  league  competition.  Here 
was  a  man  who  was  a  great  credit  to  the  national  game. 
Next  year  he  is  to  manage  the  Newark  Club  in  a  minor 
league.  What  President  Coolidge  has  to  say  about  him 
expresses  the  sentiment  of  the  American  people  and  all 
who  ever  knew  him: 

"Newark  is  to  be  felicitated  on  obtaining  Walter 
Johnson  to  manage  its  baseball  team.  His  selection  is 
assurance  that  clean  character  and  true  sportsman- 
ship are  as  highly  valued  as  experience  and  ability. 

(Continued  on  Page  124) 


Christmas  Edition,  1927 


77 


Lester  Smith 
Olympic  Club. 

100  yard  champion 


California  Champions 
of 
1927 


Charles  Borah 

Los  Angeles 

National  Sprint  Champion 


Johnny  McHugh 
Olympic  Club 

Pacific  Coast  Amateur 
Golj  Champion 


Helen  Wills 
Berkeley 
National  Woman's  Tennis  Champion 
Courtesy  of  A.  G.  Spaulding  &  Bros. 


78 


San  Francisco  News  Letter 


Western  Air  Trails 


Bv  Blaine  Slubblefield 


Public  roads  are  called  "high- 
ways" because  in  old  England 
they  were  built  along  high  places. 
A  road  in  a  canyon  or  valley  would 
be  flooded  at  times,  or  would  have 
to  cross  many  streams,  and 
bridges  were  hard  to  build.  Worst 
of  all,  the  timber  in  the  lower  val- 
leys was  infested  with  robbers, 
who  hid  themselves  near  the  road 
and  leaped  out  on  their  victims. 
But  on  the  barren  top  of  a  ridge, 
there  was  no  place  where  the 
thieves  might  lurk.  Then,  too,  the 
ridges  were  wind-blown  and  dry 
in  muddy  seasons;  free  of  deep 
snow  in  winter.  So  the  trunk 
roads  in  our  own  system  of  state  and  federal  driveways, 
whether  they  wind  over  hills,  along  mountain  sides,  or  in 
wooded  valleys,  are  still  called  "highways." 

While  our  transcontinuental  trunk  roads — Liberty, 
Lincoln,  National  Parks — are  called  "highways,"  they  are 
as  a  matter  of  fact  "low-ways."  The  Indians  rode  along 
the  streams  to  find  fish  and  game,  and  they  crossed  moun- 
tain ranges  through  the  low  passes  to  avoid  heavy  snows 
and  to  save  climbing.  The  Indians  themselves  followed 
game  trails  made  by  animals  before  them,  whose  impulses 
and  instincts  were  much  the  same.  Then  came  the  ox- 
drawn  emigrant  trains,  still  looking  for  game  and  easy 
travel  through  low  mountain  gaps,  rolling  easier  in  the 
low  valleys.  Next  came  the  railroads,  seeking  water 
grades  and  low  elevations,  tracing  again  the  old  path. 
Finally,  the  highways,  more  facile  in  rough  country  but 
still  trying  to  avoid  useless  climbing,  came  through  the 
historic  "Hell  Gates"  and  "Wagonwheel  Gaps"  first 
chosen  by  wild  animals  and  the  Indians. 

Snowqualmie  Pass,  Blewett  Pass,  Grant's  Pass,  Emi- 
grant Gap — all  are  known  to  the  voyageur,  and  to  all  they 
bear  a  sentimental  but  very  real  meaning.  They  seem  to 
symbolize  a  climax  in  the  drama  of  a  people,  leaving  the 
old  for  the  new. 

Now,  with  the  sudden  but  substantial  advent  of  the  air- 
plane, it  is  interesting  to  note  that  for  the  first  time  in  the 
history  of  this  land,  transportation  systems  have  origi- 
nated on  the  Pacific  Coast  and  reached  back  to  the  East. 
It  is  true  that  the  Western  section  of  our  first  railroad 
was  built  from  West  to  East,  but  the  spirit  of  the  enter- 
prise was  a  Westward  movement,  and  it  was  financed 
from  the  East. 

West,  from  the  Pacific  shore— is  East.  The  long  march 
is  at  an  end.  Here,  west  of  the  Rockies,  we  have  what  it  is 
interesting  to  think  may  be  a  reactionary  movement  in 
the  world.  Three  airlines,  flying  the  country's  most  im- 
portant business  mail  and  express,  operating  on  a  sound 
financial  basis,  reach  eastward  on  a  swift  daily  schedule, 
far  past  the  midway  point  across  the  continent.  And 
these  airlines  follow  again  the  old  trails — not  seeking  fish 
and  game,  or  minding  the  contour  of  the  ground,  but  to 
touch  the  towns  and  cities  which  naturally  grew  up  along 
the  old  trails,  and  to  take  advantage  of  low  gaps  in  the 
mountains. 

From  the  Northwest— Seattle,  Portland,  Boise,  Butte, 
served  by  night  trains  to  Pasco,  Washington,  the  Walter 
T.  Varney  airline  flies  its  planes  on  a  daily  schedule  to 
Salt  Lake  City,  riding  in  the  winds  and  snows  natural  to 
that  region.   Out  of  Los  Angeles,  far  south  under  a  semi- 


tropical  sun,  the  planes  of  the  Western  Air  Express  set 
out  daily  to  span  the  deserts  and  mountains  between 
Movie  Land  and  Salt  Lake  City.  From  San  Francisco  Bay 
with  its  cluster  of  towns  and  cities,  a  Boeing  Air  Trans- 
sport  plane  lifts  out  of  the  mists  each  morning,  bound  for 
Chicago,  2000  miles  away,  to  arrive  before  another  break- 
fast time. 

The  Varney  planes  leave  Pasco  at  6  a.  m.  and  make 
their  530-mile  hop  to  Salt  Lake  City  by  1 :45  p.  m.  West- 
ern Air  Express  leaves  Los  Angeles  at  6  a.  m.,  and  arrives 
on  the  Salt  Lake  airport  at  12:45  noon.  Boeing  planes,  on 
their  way  to  Chicago,  leave  the  Bay  at  7  a.  m.  and 
arrive  in  Salt  Lake  City  at  12:45.  Taking  all  the  Pacific- 
Coast  mail  and  express  thus  concentrated  at  Salt  Lake 
City,  the  Boeing  planes  continue  on  to  Chicago,  arriving 
at  5:45  a.  m.  the  following  morning.  From  Chicago  a 
number  of  airlines  radiate,  north  to  St.  Paul,  south  to 
Dallas,  and  east  to  New  York,  31  hours  from  San  Fran- 
cisco. 

North  and  south  along  the  Pacific  Coast,  linking  the 
Western  air  termini,  the  Pacific  Air  Transport  flies  be- 


AW^ 

The   Pratt    oriel   Whitney   "Wasp."   425    horsepower   motor,   used   in 
Bocini:    Air   Mail    Planes. 

I  ween  Seattle,  Tacoma,  Portland,  San  Francisco,  and  Los 
Angeles,  making  the  1099-mile  hop  in  13 '/2  hours. 

All  four  of  these  air  systems,  except  Varney's,  are 
carrying  passengers,  besides  air  mail  and  express.  The 
Pacific  Air  Transport,  in  addition  to  a  number  of  open 
planes,  operates  two  cabin  Fokkers,  one  between  Seattle 
and  Portland,  and  one  between  San  Francisco  and  Los 
Angeles.  Western  Air  Express  has  been  using  open  Doug- 
lass ships,  but  plans  are  now  under  way  to  put  on  large 
cabin  planes  at  an  early  date.  Boeing  Air  Transport  is 
operating  24  Boeing  air  mail  special  planes,  with  two  mail 
and  express  pits,  and  a  comfortable  two-passenger  cabin, 
heated,  lighted,  and  ventilated.  Three  de  luxe  12-passenJ 
ger,  1275  horsepower  Boeings  are  now  under  construction 
at  the  Boeing  factory  in  Seattle,  and  it  is  planned  to  put 
them  on  the  line  about  June  1  next  summer.  Passenger 
rates  the  country  over  average  about  10  cents  a  mile,  and 
speed  of  flight  about  100  miles  per  hour. 

Further  development  of  Western  Air  Trails  depends 
largely  upon  continued  increase  in  the  use  of  the  air  mail 
service.  Passenger  carrying  is  merely  an  accommodation 
for  the  people,  and  does  not  make  any  profit  for  the  can 
riers. 


Christmas  Edition,  1927 


79 


Boeing  air  mail  plain:  taking 

off  from  Concord  Field  for 

Salt  Lake  City.  Pilot  Burr  H, 

Winslow  is  at  the  stick. 


Ruth  Aspray  Stubblejield, 
wife  of  Boeing  Air  Trans- 
port publicity  manager,  went 
to  Spokane  jor  Thanksgiving 
dinner  in  a  Pacific  Air  Trans- 
port Mail  Plane. 


C.  A.  Allen,  aviation  editor, 
NewYorkWorld,  first  ocean- 
to-ocean  air  mail  plane  pas- 
senger; R.  H.  Ellis,  veteran 
air  mail  pilot;  and  W.  G. 
H  err  on,  vice  -  president  in 
charge  of  traffic,  Boeing  Air 
Transport. 


Instrument  board,  Boeing  Air  Transport 
Transcontinental  Mail  Plane. 


Unloading  the  air  mail  and 
express  from  the  East  at  San 
Francisco.  The  first  air  ex- 
press package  from  Paris  to 
San   Francisco   was   aboard. 


80 


San  Francisco  News  Letter 


Radio  Retrospect 

By  C.  J.  Pennington 


In  reviewing  the  annals  of  achievements,  contributed 
to  our  present  age  of  accomplishments,  one  is  convinced 
that  the  latest  outstanding  in- 
vention of  the  age  is  the  radio. 
Only  a  few  short  years  ago, 
the  invention  of  the  telephone 
caused  wonder  and  amazement 
throughout  the  civilized  world. 
Today,  radio  holds  the  spotlight. 
Offspring  of  electricity,  that 
strange  power  which  even  scien- 
tists cannot  as  yet  explain,  radio 
is  also  a  mystery  and  an  allure- 
ment. Have  you  stopped  to  con- 
sider the  most  important  im- 
provements that  have  taken  place 
in  radio  in  the  past  few  years? 
Do  you  realize  that  radio  has 
reached  a  tremendous  magni- 
tude, and  our  newest  and  oldest 
radio  fans  warm  with  satisfaction  at  the  marvelous  de- 
velopments? But,  after  all  the  advancement,  radio  re- 
mains the  same  in  regard  to  principles  as  when  first  dis- 
covered. It  is  made  up  of  six  basic  principles,  in  spite  of 
the  thousands  of  circuits  which  have  been  outlined  and 
developed.  All  circuits  are  merely  adaptations.  No  mat- 
ter what  principles  are  used  the  desired  results  have  ever 
been  distance  and  quality  of  reproduction ;  distance  where 
it  is  required  for  a  good  program,  and  quality  of  repro- 
duction all  the  time. 

But,  remembering  the  first  stages  of  radio,  it  is  a  satis- 
faction to  see  the  forward  strides  recently  made.  No 
doubt  many  can  recall  when  radio  was  something  that  a 
few  played  with  as  a  toy.  Those  were  the  days  of  the 
crystal  set.  Soon  after,  came  the  loud  speaker.  It  was 
not  much  of  a  speaker,  but  the  noise  issuing  therefrom, 
was  considered  good  at  that  time.  The  music  in  most 
cases  came  from  an  old  phonograph,  and  everyone  who 
listened  was  held  spellbound  by  this  sound  coming  from 
a  distance  without  the  aid  of  wires  or  other  connections. 
Those  were  the  days  when  radio  was  a  "wireless  tele- 
phone" and  broadcasting  stations  were  not  so  numerous. 
Some  time  during  its  development,  the  word  "Radio" 
was  coined,  and  more  broadcasting  stations  came  on  the 
air.  Highly  paid  concert  artists  would  never  at  first  have 
disgraced  themselves  by  singing  or  playing  over  the 
air.  Their  reputations  would  have  been  ruined  beyond 
all  repair,  but  progress  soon  changed  all  that  and  today 
concert  artists  are  only  too  pleased  to  have  the  opportun- 
ity of  broadcasting. 

The  speed  with  which  radio  went  ahead  was  astound- 
ing. It  seemed  as  if  the  whole  world  had  decided  to  take 
up  radio  simultaneously.  It  was  impossible  for  the  manu- 
facturers of  sets  to  keep  pace  with  the  demand.  Anything 
that  looked  and  acted  like  a  "radio  set"  readily  sold  for 
a  good  price.  Many  persons  purchased  receivers  that 
were  not  what  they  should  have  been,  and  the  result  was 
in  many  cases  dissatisfaction,  for  it  seemed  no  sooner 
would  a  set  be  delivered  to  the  purchaser  than  some  new 
development  would  make  its  appearance.  It  was  impos- 
sible to  keep  up  with  the  improvements. 

At  first,  radio  fans  were  anxious  to  receive  stations 
from  great  distances,  consequently  manufacturers  turned 
their  attention  to  the  making  of  multi-tube  sets  in  a  vain 
effort  to  satisfy  the  demand.  In  making  such  an  effort, 
a  sacrifice  in  tone  quality  was  made.  This  proved  after 
a  time  to  be  not  what  the  public  was  seeking,  and  engi- 
neers concentrated  their  efforts  to  making  improvements 


in  tone  quality,  until  today  every  refinement  possible  has 
been  incorporated  into  receiving  sets.  Simplification  was 
the  watch  word  and  the  operation  of  present  day  sets  is  a 
very  simple  process. 

The  loud  speaker  designs  were  changed  in  an  effort  to 
better  tonal  quality,  all  forms  and  shapes  being  used  to 
improve  reproduction.  The  audio  frequency  or  the  final 
output  of  the  receiver  was  the  source  of  much  attention. 
The  first  efforts  here  were  awarded  with  success.  Better 
tone  quality  was  produced,  but  still  somthing  seemed  to 
be  lacking.  Or  perhaps  it  was  the  fact  that  every  person 
had  different  ideas  as  to  what  constitute  good  reproduc- 
tion. However,  progress  continued  and  from  the  begin- 
ning, with  the  horn  type  loud  speaker,  the  manufacturers 
have  tried  all  forms  possible  with  the  result  that  they  are 
now  going  back  to  the  horn  type,  built  on  slightly  differ- 
ent lines  than  the  original,  and  it  is  undoubtedly  far  su- 
perior to  anything  placed  on  the  market. 

Special  tubes  were  also  constructed,  and  now  it  is  pos- 
sible to  obtain  a  radio  tube  for  almost  every  individual 
socket  in  the  receiver. 

The  cost  of  operation  and  upkeep  has  always  been  a 
problem,  and  it  is  fast  reaching  a  point  where  every  radio 
set  will  be  operated  from  the  house  lighting  circuit,  at  a 
very  reasonable  cost. 

The  introduction  of  socket  power,  more  than  any  other 
factor,  has  made  radio  broadcasting  what  it  is  today. 
Without  such  a  constant,  ample,  reliable  and  cheap  source 
of  power,  radio  reception  would  still  be  limited  to  that 
thin,  high-pitched  and  unnatural  rendition,  which  distin- 
guished the  battery-operated  receiver  of  yesterday  from 
the  socket-power  receiver  of  today.  Well  might  the  radio 
public  have  turned  away  from  such  synthetic  entertain- 
ment, once  the  novelty  of  the  thing  wore  off.  Fortunate- 
ly, however,  the  radio  laity,  as  well  as  radio  engineers, 
now  realize  that  it  requires  power  tubes  and  real  power 
to  produce  the  rich  and  stirring  depth  of  genuine  music. 

It  was  not  until  the  advent  of  a  practical  gaseous  rec- 
tifier tube  that  the  radio  power  unit  became  commercially 
feasible.  However,  the  gaseous  receiver  rectifier  has 
been  no  simple  thing  to  develop.  No  end  of  experimen- 
tation has  gone  into  making  better  gaseous  rectifiers.  One 
organization  has  engaged  in  research  and  development 
work  for  the  last  seven  years,  and  the  work  is  by  no 
means  at  an  end,  for  aside  from  producing  a  good  tube, 
it  is  quite  another  matter  to  duplicate  that  tube  by  hun- 
dreds of  thousands  of  commercial  tubes  to  meet  the  de- 
mand from  the  public. 

It  is  safe  to  predict  that  in  a  reasonably  short  time 
there  will  be  no  more  battery  operated  sets,  other  than 
portable  sets,  and  these  will  be  operated  from  dry  bat- 
teries. 

Each  part  of  the  radio  in  its  progress  to  present  day 
perfection,  has  come  in  for  its  share  of  hard  study.  We 
do  not  know  what  will  be  forthcoming,  but  feel  certain 
that  the  future  will  surely  hold  many  more  great  im- 
provements. It  is  with  radio  as  with  all  other  scientific 
inventions;  there  is  absolutely  no  condition  that  endures 
indefinitely,  in  the  scheme  of  the  universe.  Our  wisest 
plan,  therefore,  would  be  to  try  and  understand  more 
clearly  that  little  which  we  have  digested,  compare  an( 
explain  our  views  to  others,  and  constantly  enlarge  our 
viewpoints.  They  change  as  more  light  comes  in.  So,  to 
escape  being  didactic,  we  must  keep  amenable  minds,  anc 
avoid  dictating,  one  to  the  other.  For  in  that  very  mo- 
ment when  we  are  elucidating  to  some  listener,  he  maj 
have  an  instant's  flash  of  intuition  that  will  leave  u& 
breathless,  miles  behind! 


Christmas  Edition.  1927 


81 


A  mile  down  into  the  earth  a  steel  suspension  bridge 

provides  the  only  crossing  of  the  turbulent  Colorado 

in  Grand  Canyon  National  Park. 


Reached  via  Santa  Fe 


82 


San  Francisco  News  Letter 


Personal  Gifts  are  the  gifts  that  give  unique  de 
light.  Nothing   better  expresses  a  woman's 
individuality    than  her  Bag,  Cigarette 
Case,  Holder  and  Lighter.  They 
N£i      are   needed  to  complete  the 
\r'      costume   ensemble  for 
every  occasion. 


Courtesy  of  S.  &  G. 

Gump  Company, 

14(1 -liS    Post 

Strttt,  San 

Franc/SCO 


Christmas  Edition,  1927 


83 


Insurance  and  Banking 

By  Robert  W.  Neal 

Publisher  and  Editor  of  the 
Pacific  Underwriter  &  Banker 


Robert  W.  Neal 


One  of  the  outstanding  features 
of  modern  business  is  the  ten- 
dency of  different  interests  to 
cross  each  other.  Formerly,  each 
class  stood  separate  and  distinct; 
not  so  today.  We  find,  for  in- 
stance, the  druggist  encroaching 
upon  the  stationer,  and  the  to- 
bacco dealer;  the  latter  in  turn 
handling  magazines  and  candy; 
the  newspapers  dabbling  in  insur- 
ance, as  an  inducement  to  sub- 
scribers, and  the  department 
store  selling  everything  from 
needles  to  threshing  machines. 

And  what  is  true  of  business  is 
true,  also,  of  the  professions  on 
one  hand  and  of  labor  and  me- 
chanics on  the  other.  In  a  word, 
then,  modern  civilization  is  be- 
coming so  complicated  and  its  dif- 
ferent interests  so  closely  associated  one  with  another, 
that  independent  and  unique  lines  no  longer  exist. 

Thus  we  find  banking  and  insurance  in  their  various 
branches  closely  affiliated,  and  banking  and  law,  through 
their  trust  departments,  working  as  twins ;  and  at  times, 
banking  and  farming  even,  with  identical  interests  and 
being  managed  by  the  same  persons. 

Formerly  insurance  was  confined  exclusively  in  its  life 
department  to  providing  support  for  a  family  when  the 
bread-winner  died;  in  its  fire  department  with  guaran- 
teeing against  losses  by  fire;  while  the  bank  devoted  its 
attention  exclusively  to  guarding  deposits  and  lending 
money  at  profitable  interest.  Today  all  that  is  changed; 
men  take  out  insurance  to  protect  their  business  when 
they  die,  to  pay  the  taxes  on  their  estates,  to  guarantee 
loans  that  they  have  made,  to  protect  themselves  against 
claims  on  the  part  of  their  employes  for  injuries  suffered, 
to  secure  pensions  for  their  employes,  and  even  to  furnish 
securities  for  loans  if  they  need  them  in  the  future.  They 
not  only  insure  their  business  against  fire,  but  against 
loss  of  time  in  connection  with  a  fire,  against  loss  of  in- 
come, against  riots  and  earthquakes,  in  fact,  against  any 
possible  loss  that  they  can  possibly  foresee. 

The  banker  on  his  part  handles  estates,  sells  and  buys 
stocks  and  bonds,  looks  after  property,  even  takes  charge 
of  sending  heirs  to  school  or  providing  for  their  care  if 
they  be  minors.  The  result  is,  that  he  becomes  deeply 
interested  in  life  insurance,  because  it  is  part  of  an  estate 
he  must  manage ;  in  fire  insurance  because  it  covers  prop- 
erty for  which  he  is  responsible  or  upon  which  he  has 
made  a  loan.  He  expects  the  man  who  makes  a  loan  to 
carry  life  insurance  in  many  instances,  that  will  repay  it, 
in  case  of  the  death  of  the  borrower.  He  advises  insur- 
ance to  pay  taxes  on  estates  entrusted  to  his  care,  so  that 
there  will' be  ready  money  to  settle  all  claims  when  the 
owner  passes  away.  He  will  not,  of  course,  make  a  loan 
on  uninsured  property,  therefore  he  becomes  more  or  less 
interested  in  insurance. 

The  insurance  companies  handle  vast  sums  of  money, 
therefore  their  accounts  are  prizes  to  be  secured  if  pos- 
sible by  the  banks:  in  fact,  today,  the  insurance  com- 
panies are  the  great  savings  institutions  of  the  country. 
They  collect  millions  that  otherwise  would  be  hidden  in 
tea  pots  or  stockings,  they  are  always  seeking  safe  and 


profitable  investments,  and  that  fact,  of  course,  brings 
them  into  contact  with  the  banks  in  many  directions. 

The  idea  therefore  that  there  is  any  real  reason  for 
antagonism  between  those  engaged  in  insurance  and 
those  engaged  in  banking  is  a  very  serious  and  to  be  re- 
gretted mistake.  That  the  readjustment  of  modern  busi- 
ness necessarily  brings  occupations  which  had  nothing  in 
common  in  the  past  into  conflict  with  each  other  today,  is 
but  natural ;  but  those  differences,  those  antagonisms,  can 
easily  be  adjusted  by  mutual  concessions  and  agreements, 
for  it  is  not  to  the  interest  of  those  engaged  in  insurance 
to  injure  the  banks:  nor  for  the  banks  to  damage  the 
business  of  the  insurance  men. 

The  extension  of  the  banking  business  has  enormously 
increased  the  demand  for  insurance  in  its  various  lines. 
Millions  of  coverage  are  written  today  because  of  the 
demand  of  the  banks  that  would  be  dropped  if  they  were 
not  interested.  In  connection  with  many  of  the  savings 
banks  there  is  an  insurance  provision,  which  provides 
that  in  case  of  the  death  of  the  depositor  before  he  has 
completed  the  sum  that  he  set  out  to  save,  it  shall  be  com- 
pleted by  insurance,  which  is  often  carried  by  an  insur- 
ance company.  When  an  insured  dies,  the  estate  usually 
reaches  a  bank  in  one  shape  or  another,  and  more  and 
more  generally  through  its  trust  department.  Therefore, 
the  more  people  who  are  insured,  the  more  people  have 
estates  to  be  handled  ultimately  by  the  banks.  Thus  the 
banks  are  very  much  interested  in  the  extension  of  the 
life  insurance  business.  Of  course  they  insist  upon  insur- 
ance of  property  upon  which  they  make  loans,  and  there- 
fore they  are  interested  in  that  line  of  insurance  also. 
Under  those  circumstances,  any  antagonism  between  the 
two  professions  is  both  unnecessary  and  unwise.  They 
should  work  in  harmony.  The  more  extensive  the  inter- 
ests of  either  becomes  the  more  extensive  will  be  that  of 
the  other. 

It  is  of  course  unavoidable  that  in  small  communities 
both  branches  of  business,  in  many  cases,  are  represented 
by  the  same  person ;  that  perhaps  is  to  be  regretted,  but 
there  is  obviously  not  business  enough  in  either  line  in 
small  communities  to  support  one  person  by  any  one  par- 
ticular business  alone.  But  that  applies  only  to  limited 
townships.  Where  the  population  is  sufficient  to  create  a 
self  supporting  insurance  agency,  it  is  only  just  and  fair 
that  the  bank  should  not  interfere  with  that  line :  on  the 
other  hand  the  insurance  interests  should  not  object  to 
the  bank  handling  insurance  where  the  business  is  too 
small  to  give  adequate  support  to  an  insurance  agent 
exclusively. 

Local  conditions  must  control,  and  should  control,  and 
each  individual  case  must  be  considered  on  its  own  merits. 

An  Assured  Income 

According  to  your  age,  you  can  receive  7%,  10%,  15% 
or  even  20%,  absolutely  guaranteed  by  a  company  more 
than  fifty  years  old,  with  over  three  hundred  million 
assets,  under  very  strict  government  supervision.  This 
increased  income  will  be  paid  to  you  as  long  as  you  live. 

Invest  your  capital  in  an  annuity  with  The  Sun  Life 
Assurance  Company  of  Canada,  the  great  annuity  com- 
pany. 

Especially  good  terms  are  granted  in  case  of  impaired 
health,  and  there  are  many  kinds  of  annuities,  including 
a  guaranteed  return  of  purchase  price  and  also  joint 
annuities  payable  as  long  as  either  beneficiaries  may  live. 


84 


San  Francisco  News  Letter 


Insurance  Against  Crime 

By  J.  R.  Molony 

Manager  Western  Branch  Aetna  Affiliated  Companies 


The  slogan  goes  that  crime  never  pays,  but  the  rate  at 
which  insurance  companies  are  paying  for  crime  in 
America  in  this  day  and  age  would  indicate  that  business 
is  good  with  the  law-breaking  gentry.  The  extent  to 
which  insurance  funds  of  this  country  are  being  tapped 
by  criminal  means  constitutes  a  story,  even  though  only 
partially  told,  that  is  far  from  a  Christmas  story. 

From  the  insurance  point  of  view,  there  are  two  angles 
to  the  crime  loss.  On  one  side,  insurance  companies,  with 
their  eyes  open,  sell  protection  against  losses  due  to 
criminal  operations  against  their  policy-holders.  On  the 
other  side,  the  companies  are  affected  by  criminal  opera- 
tions of  which  they  themselves  are  the  victims.  In  the 
first  category  fall  the  losses  which  companies  pay  by 
reason  of  writing  burglary,  riot,  fidelity  and  like  insur- 
ances, where  there  is  a  contract  between  the  company  and 
the  policy-holder  to  pay  the  policy-holder  for  a  loss  crim- 
inally inflicted  upon  him.  In  the  second  group  are  those 
losses  sustained  by  companies  which  are  intentionally  and 
fraudulently  caused  by  the  policy-holders  themselves,  for 
the  purpose  of  gain,  of  which  "suspicious"  fires  constitute 
a  large  bulk. 

The  aggregate  insured  and  reported  fire  loss  in  the 
United  States  in  1926  was  about  $400,000,000.  We  hear 
from  time  to  time  of  people  getting  caught  at  burning  up 
their  own  houses  in  order  to  collect  the  insurance,  but  it 
is  doubtful  if  the  general  public  appreciates  the  extent  to 
which  arson  is  resorted  as  a  means  of  getting  on  in  the 
world.  The  National  Board  of  Fire  Underwriters,  the  or- 
ganization of  stock  companies  from  whose  members  the 
American  people  secure  more  than  90  per  cent  of  their 
fire  insurance  protection,  maintains  an  arson  bureau  with 
a  staff  of  50  experienced  men  operating  out  of  central 
offices  in  New  York,  Chicago  and  San  Francisco,  for  the 
sole  purpose  of  investigating  suspicious  fires  and  running 
arsonists  to  earth,  so  costly  is  their  annual  raid  upon  the 
country's  great  reservoir  of  funds  intended  for  the  pay- 
ment of  legitimate  losses.  It  is  almost  incredible,  but  the 
arson  bureau  of  the  national  board  estimates  that  about 
20  per  cent  of  the  total  1926  insured  loss,  or  $80,000,000 
worth  of  property,  was  sent  up  in  smoke  on  purpose  to 
collect  insurance. 

Dun's  and  Bradstreet's  know  that  arson  is  a  business, 
as  witness  the  fact  that  their  reports  always  go  into  the 
subject's  fire  record.  More  indicative  are  the  records  of 
the  arson  bureau  of  the  national  board,  which  show  over 
8,000  suspicious  fires  investigated,  with  1045  arsonists 
convicted  in  the  past  10  years.  The  apparently  small  pro- 
portion of  convictions  is  due  to  the  fact  that  arson  can 
ordinarily  be  proved  only  circumstantially.  There  are, 
and  have  been  in  the  past,  known  gangs  of  arsonists 
burning  on  commission,  as  well  as  individuals  playing  lone 
hands,  first  in  one  city  and  subsequently  in  others  until 
eventually  caught.  Oil-soaked  rags,  touching  the  match 
and  running,  gasoline,  and  candles  are  old  stuff,  but  at 
that,  they  turn  up  with  astonishing  frequency  when  the 
fire  department  gets  there  in  time.  As  in  all  business, 
though  the  tendency  is  toward  greater  efficiency,  we 
will  remember  having  read  a  few  months  back  of  an  in- 
genius  electrical  rigging  whereby  the  owner  of  a  large 
stock  of  goods  in  Los  Angeles  touched  his  stock  off  by 
calling  his  store  on  the  automatic  telephone  during  the 
night  from  outside  the  premises.  It  worked,  but  the  boys 
from  the  arson  bureau  had  heard  that  the  experiment 
was  to  be  made  and  got  there  in  time  to  be  able  to 
prove  it. 


In  the  same  general  category  fall  fraudulent  life  and 
accident  insurance  claims.  One  case  of  this  type  which 
gained  national  notoriety  occurred  in  Lodi  a  few  years 
ago.  California  court  records  also  contain  the  story  of  a 
man  who  took  out  large  accident  insurances  and  then  de- 
liberately, in  the  presence  of  unsuspected  chance  wit- 
nesses, stuck  his  leg  under  a  moving  train  and  tried  to 
collect.  These  are  merely  examples  of  almost  every-day 
occurrences,  many  of  which  are  successful  because  fraud 
is  not  suspected  or  cannot  be  proved.  No  collection  of 
statistics  is  available  on  which  one  can  estimate  the  ag- 
gregate annual  cost  of  fraudulent  claims  on  this  type, 
but  knowing  the  frequency  of  them  justifies  the  assump- 
tion that  they  run  into  several  millions  of  dollars. 

In  the  other  category,  where  the  insurance  company 
voluntarily  assumes  the  risk  of  loss  arising  out  of  crimes 
committed  against  policy-holders,  crime  also  has  its  in- 
cidents on  the  fire,  life  and  accident  insurance  companies. 
Companies  write  what  is  called  riot  insurance,  protecting 
against  the  acts  of  mobs,  of  strikers  and  others,  a  cov- 
erage not  yet  widely  carried,  but  under  which  the  com- 
panies collectively  paid  out  $1,750,000  in  losses  last  year. 
Insurance  bears  its  share  also  of  the  cost  of  sabotage 
where  destruction  of  property  by  fire  is  incendiary,  and 
where  plants  are  wrecked  by  explosion.  That  the  com- 
panies' losses  do  not  yet  run  into  millions  annually  is 
because  such  insurances  are  not  yet  widely  carried,  al- 
though increasingly  in  demand. 

No  one  knows  what  the  life  and  accident  insurance  com- 
panies pay  for  the  consumption  of  bootleg  liquor  and 
gasoline  by  the  criminal  element  in  this  country.  We  do 
know  that  we  hold  the  world's  hit-and-run  and  murder 
records,  and  also  that  life  and  accident  insurances  are 
more  nearly  universally  carried  in  the  United  States  than 
in  any  country  in  the  world.  One  guess  is  as  good  as 
another,  but  the  $80,000,000  arson  loss  of  the  fire  com- 
panies is  probably  small  in  comparison  to  what  the  life 
and  accident  companies  pay  to  the  victims  and  to  the 
ever-present  innocent  bystander  as  toll  to  the  American 
crime  wave. 

Indirectly,  last  year,  the  casualty  companies  collec- 
tively paid  America's  fraternity  of  housebreakers,  gas 
station  robbers,  bank  burglars  and  highwaymen  total  sal- 
aries of  over  $11,000,000.  This  by  no  means  represents 
the  nation's  burglary  and  robbery  loss;  it  is  the  insured 
loss. 

Trusted  employes  whose  employers  had  the  foresight 
to  know  that  you  never  can  tell,  got  away  with  $16,400,- 
000  that  they  intended  only  to  borrow  and  to  put  back, 
but  never  did.  The  fidelity  insurance  companies  held  the 
sack.  Guardians,  trustees,  receivers  and  similar  fiduciar- 
ies no  doubt  had  a  good  year,  as  usual,  many  of  them  at 
the  expense  of  surety  companies  who  were  on  their  bonds. 
The  amount  of  loss  cannot  be  estimated  because  they  are 
not  segregated  in  the  reports  of  the  companies,  although 
they,  constituted  no  small  total. 

Formerly,  one  could  write  a  check  with  little  concern 
except  as  to  whether  or  not  there  were  sufficient  funds  to 
cover.  With  almost  universal  use  of  the  check  book  and 
the  consequent  wide  circulation  and  acceptance  of  checks, 
there  has  sprung  up  a  demand  for  check  alteration  and 
forgery  insurance,  as  yet  in  its  infancy,  though  certain  to 
become  an  important  adjunct  to  the  protective  facilities 
furnished  by  insurance.   Five  years  from  now.  this  form 

(Continued  on  Page  93) 


Christmas  Edition,  1927 


85 


Reached  via  Southern  Pacific 


86 


San  Francisco  News  Letter 


View  taken  from  the  dining  room 
of  the  community  apartment  of 
Mr.  and  Mrs.  Walter  A.  Hoff, 
showing  Italian  indoor  garden 
treatment  with  pool  and  fountain. 
Slender  Italian  cypress  frame  a 
view  window.  Egyptian  papyrus 
and  fragrant  water  lilies  grow  in 
the  pool,  where  goldfish  disport 
themselves. 


A  panoramic  view  of  the  Bay 
and  the  Golden  Gate  is  seen 
from  the  living  room  which 
adjoins  the  indoor  garden. 
Beautiful  Italian  columns 
serve  as  a  connecting  link 
between  this  and  the  charm- 
ing garden  room  beyond. 


Christmas  Edition,  1927 


87 


School  Children's  Car  Spreads  Christmas  Cheer 

the  Year  Round 


COMPANY  DEDICATES  SPECIAL  CAR  TO  SCHOOL  CHILDREN  AND  SHUT-INS 

This  is  the  reception  given  the  special  car  dedicated  to  San  Francisco  children  and  school  classes  when  it 

arrived  at  Polytechnic   High  School.    The  men  standing  at  the  front  of  the  car,   from   left  to  right,   are: 

James  E.  Addicott,  Principal  of  Polytechnic,  and  T.  A.  Brace-,   Superintendent  of  Employment 

and  Training  of  Market  Street  Railway  Co. 


WHEN  Samuel  Kahn,  President  of  the  Market  Street 
Railway  Company,  dedicated  the  "San  Francisco"  to 
San  Francisco  school  children  and  classes  he  had  no  idea 
"the  big  white  car"  would  prove  a  byword  with  thousands 
of  kiddies.  The  car  was  expected  to  prove  popular,  but 
no  one  dreamed  it  would  soon  become  one  of  the  busiest 
vehicles  in  the  service. 

To  understand  the  situation  properly,  it  must  be  re- 
membered the  "San  Francisco"  charges  no  fare,  has  no 
fare  box  and  cannot  in  any  way  be  hired  or  rented  for  any 
purpose.  The  "big  white  car"  is  dedicated  to  San  Fran- 
cisco school  children  and  classes  for  educational  and 
charitable  purposes. 

Vocational  students  of  various  high  schools,  both  public 
and  private,  are  big  users  of  the  "San  Francisco".  Classes 
of  this  nature  are  taken  to  the  company's  twenty-two  acre 
car  building  plant  at  Ocean  and  San  Jose  Avenues.  To 
see  a  plant  of  this  size  where  1200  street  car  parts  are 
made,  gives  the  student  an  insight  into  the  work  they 
are  following.  Their  rudimentary  class  room  work  ceases 
to  be  drudgery  when  they  have  seen  hundreds  of  different 
types  of  machinery  turning  out  the  now  nationally  famous 
California  Comfort  Car.  The  classes  are  conducted 
through  the  shops  in  groups  of  five,  each  led  by  a  com- 
petent guide,  usually  a  shop  foreman  or  a  skilled  ma- 
chinist. The  trips  are  under  the  direction  of  Mr.  T.  A. 
Bragg,  company  Superintendent  of  Employment  and 
Training. 

Miss  Ruth  M.  Huntington,  who  is  in  charge  of  the 
Women's  Division  of  the  Commercial  Department  of  the 
Market  Street  Railway  Company,  helps  Mr.  Bragg  put 
another  unique  feature  into  the  log  book  of  the  "San 
Francisco".  Under  her  care,  hundreds  of  shut-in  children 
from  orphanage  homes,  tiny  tots  too  young  to  brave  the 


dangers  of  traffic  alone,  and,  yes,  event  the  little  cripples, 
have  been  treated  to  a  day's  outing  in  comfort  and  in 
safety.  Miss  Huntington's  reports  show  that  on  one  trip 
alone  she  found  several  of  her  tiny  visitors  who  had  never 
been  on  a  street  car,  several  who  had  never  seen  the  ocean, 
and  a  few  who  had  heard  of  Market  Street  and  had  put 
it  in  the  same  category  as  Mother  Goose.  When  Miss 
Huntington  found  this  out  she  extended  the  tour  to  in- 
clude all  the  features  desired  and  ended  the  trip  by  taking 
her  charges  to  see  Santa  Claus  through  the  courtesy  of 
the  Emporium. 

So  it  goes  on  every  day  from  morning  until  night ;  the 
"San  Francisco"  with  its  shining  white  paint,  its  wicker 
chairs  (parlor  car  fashion,  if  you  please)  and  dainty  cre- 
tonne curtains,  lend  cheer  to  thousand  of  kiddies  the  year 
round. 


mmi7'   ■  •      Ml      '»W»Jf 


Balloon   Car — And  oar  grandfathers   went  to  school  in  this  I 


88 


San  Francisco  News  Letter 


The  "Bark" 


From  the  painting  by 
Henry  Bernadi. 


"Thu?  1   steer  my  bark,  and  sail 
On  even  keel,  with  gentle  gale." 


Maltheu    Gn  en 


Christmas  Edition.  1927 


89 


Editorials 


San  Francisco  Rejoices 

We  are  a  happy  city  this  Christmas.  We  rejoice,  for 
we  have  much  to  rejoice  over.  In  fact,  we  doubt  if  any 
place  anywhere  has  more  reason  to  welcome  a  season  of 
joy  and  mutual  congratulation.  We  have  had  a  good  year 
and  our  prosperity  has  been  more  than  usual.  We  shall 
be  able  to  enjoy  a  prosperous  Christmas,  and  where  there 
are  people  whose  means  are  not  altogether  sufficient  to 
allow  them  Christmas  cheer,  their  good  neighbors  will  see 
that  they  do  not  want.  It  is  not  the  habit  of  San  Fran- 
cisco to  let  people  want. 

We  have  had  an  election  which  placed  the  seal  of  dis- 
approval upon  any  attempt  to  restore  the  evil  of  boss  rule 
and  which  rebuked  very  successfully  the  effort  to  employ 
the  evil  forces  of  the  community  in  an  endeavor  to  attain 
political  power.  We  have  re-elected  the  best  Mayor  that 
the  city  has  had  in  its  whole  history,  and,  although  we 
know  that  he  has  no  easy  work  ahead  of  him,  we  are  very 
sure  that  his  ability  and  integrity  will  prove  the  most 
efficient  factors  in  the  fight  for  the  progress  of  the  city. 

Our  buildings  are  improving  every  month  and  this  year 
we  have  architectural  achievements  which  are,  to  say  the 
least,  as  worthy  of  notice  as  any  in  the  country.  Not  only 
in  commercial  buildings  have  we  done  well,  but  in  at  least 
one  ecclesiastical  building,  the  new  church  of  St.  Domi- 
nic's, we  have  an  example  of  the  most  refined  and  distin- 
guished architecture. 

At  the  same  time  we  have  developed  artistically  very 
notably,  particularly  in  music.  But  more  than  all  has  the 
social  spirit  developed.  We  are  much  more  a  community 
this  year  than  at  any  preceding  period  in  our  history. 
And  for  this  reason  more  than  any  other,  we  hail  Christ- 
mas gladly. 


Help  This  Fight 

There  is  a  group  among  us  making  a  fight  against 
tuberculosis.  This  is  a  noble  fight  to  carry  on,  for  tuber- 
culosis is  a  deadly  scourge. 

Seals  are  issued,  which  are  sold  and  the  proceeds  of  the 
sale  of  which  goes  to  finance  the  fight.  It  is  the  duty  of 
the  good  citizen  to  buy  those  seals  and  to  forward  the 
attack  against  the  enemy  of  our  young  people.  It  is  not 
as  if  it  cost  much  to  do  it.  The  fact  is,  that  if  the  proper 
percentage  of  our  people  were  to  spend  a  dollar  in  seals, 
the  fighl  would  be  well  financed  and  the  dread  enemy  so 
much  the  nearer  to  extermination. 

This  group  effort  to  solve  things,  like  the  pest  of  tuber- 
culosis, by  unselfish  voluntary  effort  is  one  of  the  great 
and  distinguishing  glories  of  our  American  life.  We  do 
not  put  such  matters  in  the  hands  of  governments  to 
frame  laws  and  to  drive  us  willy-nilly  into  this  or  that 
action.  Our  way  of  doing  things  is  for  a  group  of  men 
and  women  to  interest  themselves  in  some  specific  en- 
deavor and  then  to  try  and  secure  the  voluntary  aid  of 
the  rest  of  the  community.  That,  we  think,  is  a  much 
more  satisfactory  way  than  to  enlist  governmental  aid 
and  legislative  restriction.  At  all  events,  it  is  our  Ameri- 
can way  of  doing  things. 


Christmas  Again 
Every  year  we  wish  one  another  a  Merry  Christmas. 
Indeed,  the  phrase  has  become  a  part  and  parcel  of  our 
civilization  so  deeply  implanted  in  the  ritual  of  our  social 
life  that  not  even  war  can  interfere  with  the  gesture, 
however  much  it  may  offend  against  the  spirit.  Only  ten 
years  ago  men  on  a  front  of  four  hundred  miles  were 
striving  to  give  each  other  the  ancient  greeting.  And 
now  that  the  war  is  long  over  the  convention  reigns  in  its 
old  supremacy. 

"Merry  Christmas"  is  not  quite  so  merry,  as  it  used  to 
be  since  the  hard-lipped  puritans  have  shut  up  one  of  the 
sources  of  joy  and  mutual  good  fellowship  and  have 
driven  the  sacramental  pleasure  of  mutual  good  healths 
in  good  liquor  into  the  byways  of  hypocrisy  and  danger- 
ous fraud.  The  cup  no  longer  cheers;  it  threatens  with 
death.  Many  a  healthy  man  will  sleep  forever,  by  the  end 
of  this  holiday,  driven  into  the  grave  by  the  devilishness 
of  fanatics. 

But,  in  spite  of  the  kill-joys,  Christmas  cannot  be 
robbed  of  its  significance  as  a  period  of  happy,  social 
intercourse  and  the  gathering  of  friends  and  relatives. 
We  may  get  a  law  against  even  that,  it  is  true,  one  of 
these  days,  for  anything  which  savors  of  joy  is  inimical 
to  the  tight-lipped  ones  and,  before  today,  we  have  had 
legislation  directed  against  the  observance  of  the  Christ- 
mas holiday. 

But  Christmas  survives  it  all.  The  greed  of  those  who 
try  to  make  of  it  an  opportunity  for  extortion,  the  poverty 
of  spirit  .of  the  puritanical,  and  the  extravagance  of  the 
ostentatious  have,  each  of  them,  failed  to  extinguish  the 
jollity  which  always  has  clung  around  the  time. 
*  *  * 
Our  Own  Season 

We  do  know  that  Christmas  Day  will  not  come  upon 
us  in  snow  and  icy  frostiness.  There  are  those  who  still 
pretend  that  they  wish  for  a  visitation  of  that  sort.  We 
are  not  of  them,  but  if  one  is  particularly  anxious  to  ex- 
perience the  rigors  of  climate  and  to  shiver  his  Christmas, 
away,  there  is  no  difficulty  in  solving  the  matter,  for  the 
Southern  Pacific  will  take  him  comfortably  and  rapidly 
into  the  regions  of  ice  and  snow. 

But  for  those  who  remain  hereabouts  and  do  not  care 
to  wander,  there  are  lovely  sights  to  see  on  Christmas 
morning.  We  do  not  speak  of  the  South,  where  the  ardent 
motorist  may  find,  in  a  moderately  tropical  Christmas, 
ease  for  his  tired  body  and  strained  mind.  We  are  think- 
ing of  the  Bay  district,  which  one  may  traverse  with 
comfort  and  ease  before  dinner. 

There  are  wonderfully  beautiful  views  to  be  had  for 
very  little  labor  and  even  without  crossing  the  bay.  Go 
down  towards  Half  Moon  Bay  and  stop  at  the  top  of  the 
ridge  to  get  the  wonderful  view  of  the  bay  which  Portola 
had  on  his  visit  of  exploration,  and  every  Christmas  you 
will  remember  it,  even  if  you  never  see  California  again. 
But  that  is  only  a  passing  suggestion ;  there  are  scores 
of  places  which  can  be  reached  easily  and  inexpensively, 
each  of  which  is  an  outstanding  example  of  scenic  beauty. 

Out  into  the  country  with  you,  and  give  thanks  that 
you  live  in  a  land  where  you  can  almost  always  have  a 
sunny  Christmas ! 


90 


San  Francisco  News  Letter 


{jcenes   in^, 
YOSEM1TE  VALLEY^ 


Reached  via  Southern  Pacific 


Christmas  Edition,  1927 


91 


Finance 


The  Department  of  Commerce  at  Washington  reports  a 
new  clever  American  invention  for  slate  quarrying.  It 
consists  of  using  a  long,  slender  thread  of  steel  called  a 
wire-saw,  for  the  cutting  of  great  masses  of  slate.  It  is 
a  three-strand  wire  cable  running  as  an  endless  belt.  The 
cable  takes  the  place  of  a  saw  blade  and  the  saw  consists 
of  sand  grains  carried  in  the  spiral  grooves  formed  by 
the  winding  of  the  wire  strands.  There  has  been  an  ex- 
tensive waste  amounting  to  as  much  as  70  to  90  per  cent, 
which  will  be  eliminated  largely  by  the  new  method. 


X 


The  California  Tax  Payers  Association  research  depart- 
ment has  been  investigating  the  matter  of  special  assess- 
ments and  finds  that  Los  Angeles  is  one  of  the  greatest 
sufferers  from  these  in  the  country,  St.  Paul  alone  ex- 
ceeding Los  Angeles.  On  the  other  hand,  San  Francisco 
is  freest  from  this  burden  of  any  city,  with  the  exception 
of  Baltimore,  where  there  is  a  special  assessment  for 
paving  only.  

California  Taxation  Improvement  Association,  with 
headquarters  at  Los  Angeles,  is  taking  the  ground  that 
the  new  state  law  establishing  a  rate  of  $1.45  on  eastern 
farm  mortgages,  bonds,  stocks,  automobiles  and  furnish- 
ings, finance  paper,  merchants'  credit  and  other  intangible 
property,  upon  which  a  duplicate  tax  is  assessed,  in  lieu 
of  real  and  personal  property  rates,  is  unconstitutional. 
It  contends  that  this  tax  is  confiscator  of  profits  and  that 
the  former  system  of  7%  assessment  was  much  more 
equitable.  

The  movement  against  the  federal  inheritance  tax  is 
growing.  The  State  of  California  levies  a  tax  of  12%; 
the  Federal  government  levies  20%.  Men  of  substance 
will  not  make  their  residence  in  the  State  of  California 
because  they  object  to  having  their  estates  diverted  from 
their  natural  channels  into  the  governmental  treasury. 
Says  the  "Bakersfield  Calif ornian" :  "There  are  so  many 
ways  of  raising  revenues  that  it  is  hardly  understandable 
that  governments  should  continue  to  deprive  the  bene- 
ficiaries of  estates  of  more  than  a  fair  proportion  of  what 
has  been  left  them." 


Mr.  Milton  Epstein  of  Lilienthal,  Bremer  and  Company, 
has  returned  from  Europe  "with  a  wonderful  collection 
of  long-stemmed  pipes,  heroic  steins  and  mustache  cups", 
according  to  "Tape  and  Ticker",  the  organ  of  the  San 
Francisco  Stock  and  Bond  Exchange  Institute. 


The  San  Francisco  Stock  and  Bond  Exchange  an- 
nounces that  the  new  hours  of  Exchange,  for  Saturday 
morning  sessions,  will  be  from  9:30  a.  m.  to  11:00  a.  m. 
No  change  has  been  made  in  the  session  time  for  week 
days. 

A  strong  endeavor  is  to  be  made  to  complete  a  net  work 
of  facilities  to  provide  ticker  service  for  cities  throughout 
the  Pacific  Coast.  Within  the  next  sixty  days  there  will 
be  inaugurated  a  stock  ticker  service  for  the  transmission 
to  Los  Angeles  of  quotations  of  securities  traded  in  on 
the  San  Francisco  Stock  and  Bond  Exchange,  according 
to  the  statements  of  Sidney  L.  Schwartz,  president  of  the 
San  Francisco  Stock  and  Bond  Exchange. 


The  Chicago  fire  department  has  instructed  its  men  to 
chop  down  the  doors  of  automobiles  parked  in  front  of 
hydrants  and  release  the  brakes.  This  order  followed  a 
survey  in  which  it  was  discovered  that  300  machines 
were  parked  in  front  of  hydrants  while  the  owners  were 
in  the  theater.  The  fire  department  has  taken  this  step 
to  end  the  trouble. 


WelU  Fargo  Bank  &  Union  Trust  Co. 


Why  are  you  buying 
Life  Insurance? 

To  leave  comfort,  happiness, 
and  protection  to  those  who 
are  dependent  upon  you  ? 

Be  sure  your  plans  do  not  go 
astray.  Be  sure  that  your 
wife  and  children  will  have, 
not  thousands  of  dollars  for 
a  few  months  or  a  few  years 
—but  a  safe,  dependable 
income  as  long  as  they  live. 

One  way  to  accomplish  this 
is  through  the  Life  Insurance 
Trust. 

Make  your  policies  payable  to  a 
Trust  Company;  the  proceeds 
will  be  invested  in  accord  with 
your  instructions,  and  the  income, 
and  emergency  payments  from 
the  principal,  will  be  made  to 
those  you  designate  in  your  trust 
agreement.  The  principal  will 
finally  be  disbursed  when  and  as 
you  direct. 

We  will  be  glad  to  send  you  a  booklet 
describing  the  WELLS  FARGO 
UNION  Life  Insurance  Trust.  Mail 
the  attached  coupon. 

Wells  Fargo  Bank 
Union  Trust  Co. 

Market  at  Montgomery 

Union  Trust  Office— Market  at  Grant  Avenue 

San  Francisco 


i 1 

K'BLLS  FARGO  BANK  &:  UNION  TRUST  CO. 
SAN  FRANCISCO 


Tlease  send  nte  a  copy  of 
OF  YOUR  INSURANCE". 


■MAKINQ  SURE 


Please  print  your  name  and  address 


92 


San  Francisco  News  Letter 


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it 


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tmt  best  Christmas  we've 
ever  had -thanks  to  Bank 
of  Italy  Christmas  Club  \ 


dSwdak 


OOA 


25c  or  more  each 

week  for  50 

weeks. 


ThePlan 


Bank  of  Italy 

National  SS  Association 


N     A     T     I 


vings 
O      N     A      L 


B     A      N      K_ 


Finance 

(Continued  from   Page   91) 

The  immigration  question  is  rapidly  growing  to  be  a, 
very  important  matter  in  the  development  of  our  indus- 
try. Our  own  people  refuse  to  work  at  low-class  labor  for 
more  than  a  generation.  If  the  supply  of  low-grade  labor 
is  not  kept  up,  it  will  become  of  great  significance  in  the 
maintenance  of  industry. 


Professor  Samuel  J.  Holmes  at  the  Commonwealth  Club, 
remarked:  "We  can  make  immigration  a  means  of  social 
improvement  if  we  will.  We  have  been  making  it,  I  fear, 
a  means  of  social  deterioration.  What  we  really  want  to 
become,  is  a  great  people,  and  that  means  that  we  should 
become  a  people  of  good  physique  as  far  as  possible;  of 
good  intelligence,  good  normal  mentality,  good  impulses, 
and  we  should  only  admit  people  who  will  be  a  help  to  us 
in  developing  our  political  institutions." 


The  provisions  of  the  law  for  a  ninety-day  shore  leave 
for  seamen  has  resulted  in  large  numbers  deserting  their 
ships  and  remaining  here  permanently.  The  number  of 
deserting  seamen  reported  in  1922  was  5,879 ;  whereas  in 
1926  there  were  18,456. 


Actual  wages  in  1926  as  compared  with  1912,  show  a 
gain  of  59.7  per  cent.  It  is  very  certain  that  no  such 
addition  was  ever  made  to  the  purchasing  power  of  the 
ordinary  man  in  human  history  as  is  shown  in  those 
figures.  They  spell  real  material  progress. 


When  67,000  Mexicans  come  into  the  country  as  labor- 
ers in  the  course  of  a  year,  is  that  good  or  bad  for  busi- 
ness? It  all  depends,  if  the  Mexicans  improve  their 
economic  position.   Then,  it  is  good. 


The  school  vacation  is  coming  and  with  it  the  danger 
to  children  from  auto  accidents  in  the  streets.  The  Cali- 
fornia State  Automobile  Association  has  issued  a  special 
warning  on  this  matter,  and  has  devoted  the  whole  of  its 
December  safety  lesson  to  this  point.  More  than  fifty  per 
cent  of  those  killed  by  autos  are  school  children  under 
fifteen  years  of  age,  and  of  these  the  great  majority  are 
hurt  after  school  hours. 


The  California  Appellate  Court  has  recently  decided 
that  the  mere  extension  of  one's  hand,  when  about  to 
make  a  turn,  does  not  comply  with  the  law.  The  law  re- 
quires that  the  arm  shall  be  extended  during  the  last  fifty 
feet  preceding  the  making  of  the  turn.  "Unless  the  arm, 
after  being  extended,  is  maintained  in  that  position,  the 
signal  required  by  law  is  not  given."  Judgment  for  the 
plaintiff  was  upheld,  the  defendant  having  testified  merely 
that  he  had  "thrown  his  hand  out." 


Activity  of  the  San  Francisco  Stock  and  Bond  Ex- 
change is  continuing  its  record  breaking  volume.  It  ex- 
ceeds by  far  the  trading  in  1926.  The  total  value  of 
stocks  traded  in  to  the  beginning  of  December  was  S522,- 
429,535,  which  is  56%  greater  than  the  figure  reached 
for  the  eleven  months  in  1926. 


The  National  Thrift  Committee  is  paying  particular 
attention  to  life  insurance  and  is  going  to  set  aside  Janu- 
ary 19th  as  Life  Insurance  Day,  on  which  a  special  propa- 
ganda will  be  made  for  life  insurance. 


The  Coast  States  show  higher  insurance  gains  than  the 
country  at  large.  And  even  so  the  gain  is  continuous  and 
uninterrupted.  Thus  Oregon  shows  a  gain  of  20  per  cent 
over  last  year's  insurance  record. 


Christmas  Edition,  1927 


93 


Insurance  Against  Crime 

(Continued  from  Page  84) 

of  insurance  will  be  widely  carried  both  by  individuals  and 
by  business  concerns,  and  insurance  will  bear  an  increas- 
ing share  of  the  cost  of  the  annual  operations  of  the 
"paperhangers."  In  the  meantime,  credit  insurance  and 
conversion  insurance  are  growing  in  demand.  Almost 
everybody  buys  radios,  standard  lamps,  talking  machines, 
vacuum  cleaners  and  fur  coats  on  the  installment  plan, 
and  unfortunately  a  sufficient  number  of  us  change  our 
residences  and  forget  to  continue  our  payments  so  that 
the  sellers  of  goods  and  the  finance  companies  interested 
in  the  transactions  have  drawn  insurance  companies  into 
the  business  of  protecting  them  against  embezzlement 
and  wrongful  conversion  of  all  sorts  of  commodities  pur- 
chased on  lease  contract.  The  great  majority  of  install- 
ment purchasers  pay  for  what  they  buy,  but  nevertheless 
insurance  rubs  shoulders  again  with  crime  in  this  direc- 
tion. 

Automobile  embezzlement  tops  the  list.  The  theft 
bureau  of  the  Pacific  Coast  Automobile  Underwriters 
Conference  reports  5787  automobile  embezzlements  for 
the  last  fiscal  year  in  the  seven  states  under  its  jurisdic- 
tion, 75  per  cent  being  recovered.  2516  cases  were  fully 
investigated  and  85  per  cent  of  recoveries  made.  The 
amount  of  money  involved — losses  paid  for  unrecovered 
cars  and  expenses  of  investigation  in  connection  with  re- 
covered and  unrecovered — is  unknown,  yet  it  obviously 
runs  into  money. 

In  addition  to  so-called  embezzlements,  there  were  4613 
automobile  thefts  reported  to  the  bureau  by  conference 
members  last  year.   Such  is  the  efficiency  of  the  bureau 
that  all  but  584,  or  89  per  cent,  were  recovered.    What 
with  the  losses  paid  on  unrecovered  cars  and  the  expenses 
and  repair  bills  in  connection  with  recoveries,  the  cost  to 
the  companies  for  paying  for  everything  from  cars  "bor- 
rowed" for  joy  rides  to  out-and-out  thefts  runs  into  large 
figures.  Every  once  in  a  while  the  bureau  runs  down  and 
breaks  up  a  theft  ring,  an  organized  gang  of  thieves 
operating  usually  in  a  number  of  cities,  cars  being  stolen 
in  one,  altered  and  sold  in  another.   Insurance  companies 
know  how  to  protect  your  insurance  funds  in  this  direc- 
tion as  is  evidenced  by  the  fact  that  261  convictions  of 
automobile  thieves,  many  of  them  responsible  for  the 
theft  of  scores  of  automobiles,  were  secured  in  1926,  as  a 
result  of  which  the  conference  companies  paid  to  police 
officers  and  citizens  S6525  in  rewards  for  information 
leading   to   arrests   and   convictions.    In   an   abandoned 
quarry  full  of  water  near  Chicago,  agents  of  insurance 
companies  a  few  years  ago  discovered  90  automobiles 
that  had  been  stolen  and  on  which  insurance  had  been 
collected.    Another  dumping  ground  was  discovered  be- 
neath a  bluff  on  the  Ohio  river  where  50  automobiles, 
insured,  stolen  and  paid  for.  had  been  sunk.   These  are 
merely  typical,  though  perhaps  on  a  large  scale,  of  the 
activities  of  automobile  thieves  and  are  indicative  of  what 
fnsurance  companies  have  to  contend  with  in  a  preventive 
and  salvage  way. 

Automobile  tire  insurance  pays  a  heavy  toll  to  inten- 
tional burning  of  cars,  although  more  or  less  helpless  to 
&o  anything  about  it.  An  automobile  can  be  run  without 
mS  into  Places  where  it  is  perfectly  safe  to  touch  a 
Kn  to  it.  and  it  burns  like  tinder  when  ignited,  so  that 
fv^  circumstantial  evidence  is  usually  lackmg.  Every 
company  has  had  its  suspicious  fires,  either  individual 
cars  or  whole  garages  full. 

ntinued  on  Page  117) 


H.  A.  CAROLAN 

Broker  and  Dealer 
in 

Investment  Securities 

Pacific  Coast 

Bonds  and  Preferred  Stock 

.569  Pine  Street,  Below  Montgomery,  San  Francisco 

Compensation,    Genera)    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety,   Burglary,    Automobile   Insurance 


Branch   Office   Pacific  Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


CARL  N.  CORWIN  CO. 

general  cAgent 

Homestead  Fire  of  Baltimore 

Mercantile  Underwriters  Agency 

Union  Fire  of  Buffalo 

Queensland  2nd  Pacific  Dept. 

Northwestern  Casualty  &  Surety 


AUTOMOBILE 


FIRE 


FIDELITY  &  SURETY  BONDS 


CASUALTY 


Royal  Insurance  Building 

201  Sansome  Street 
San  Francisco 


Insurance  Exchange  Building 

Los  Angeles 
California 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  560  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  :  NEW  YORK :  PORTLAND,  ORE. :  SEATTLE, 
WASH.;  MEXICO  CITY,  MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Phones  Davenport  4480  Insurance  Exchange  Building 

Sutter  4400  433  California  Street 


SCOTT  8c 
MULVIHILL 

GENERAL 
INSURANCE  and  SURETY  BONDS 


94 


San  Francisco  News  Letter 


& 


Ladies 

Avoid  the  crowds  during  your  Christmas  shopping. 

Excellent  (^Assortment  of 
Exclusive  Jurnishings 


<£\3 


FOR  MEN 

Qhristmas  (jifts 

TURNER  BROS. 

470  Post  Street 
Medico-Dental  Bldg. 
San  Francisco,  Calif. 


<L/fe) 


I  J3 


(Continued  from  Page  66) 

Hotel,  where  a  view,  unsurpassed  in  all  the  world,  is  ob- 
tained from  their  spacious  windows. 


It  is  an  inviolate  truth 

that  the  taste  and 

culture  of  the 

giver  is  un- 

alterably 

bound 

in  the 

gift. 

« 

The  Chocolates 

fc 

f 

San  Francisco. 

Noted  Author  and 


Educator  Welcomed  Home 

Cora  Sutton  Castle,  Ph.D.,  author  of  "A  Statistical 
Study  of  Eminent  Women,"  wife  of  Dr.  H.  Edward  Castle, 
has  been  enthusiastically  welcomed  back  to  San  Francisco 
after  six  years'  sojourn  in  various  parts  of  the  world. 
Gifted  with  a  master  mind,  Dr.  Castle  has  made  deep  re- 
search into  realms  of  woman-kind  and  much  of  this  in- 
formation she  intends  to  make  the  basic  structure  of  her 
new  book.  She  has  always  been  a  stalwart  leader  of 
women  in  cultural  pursuits.  Her  standards  of  life,  her 
high  ideals,  have  placed  her  on  a  pinnacle  in  intellectual 
circles. 

*     *     * 

Junior  League 

The  history  of  the  Junior  League  of  San  Francisco 
reads  like  some  glorious  story.  Every  year  this  coterie 
of  debutantes  and  young  matrons  surprise  us  with  the 
supremacy  of  their  benefit  entertainments. 

There  is  always  a  big,  definite  purpose  back  of  their 
brilliant  events.  It  is  their  charity!  Last  year,  they 
bought  a  lot  and  built  a  house  for  the  care  of  children  in 
need  of  homes.  This  year,  they  intend  to  equip  that 
home  with  proceeds  from  their  "annual." 

Miss  Evelyn  McLaughlin,  director-general  of  the  Junior 
League  activities,  has  proved  what  a  young  lady  of  vision 
and  brains  plus  energy  and  determination,  can  actually 
accomplish. 

Miss  Barbara  Ballou  has  been  the  efficient  treasurer  of 
the  Junior  League  and  an  indefatigable  worker  in  all  of  its 
activities.  I  haven't  said  so — but  the  Junior  League  is 
famous  for  its  beautiful  society  girls. 

*  *     * 
National  League 

No  group  of  women  in  San  Francisco  surpasses  in  the 
scope  and  wealth  of  its  altruism  that  zealous  coterie  of 
volunteer  workers  in  the  original  National  League  of  Wo- 
men's Service. 

Their  building  on  Post  street,  is  towering  evidence  of 
the  one  policy,  or   premise,   in   their   organization,   now] 
known  as  the  Women's  City  Club.    Their  building  was 
erected  by  as  faithful  a  contigency  of  women  as  can  be 
found. 

Every  month  they  issue  a  magazine,  which  I  make  bold 
to  declare,  has  no  equal  within  women's  circles.  An  ex- 
pert newspaper  woman,  Marie  Hicks  Davidson  is  the  edi- 
tor.    Ruth  Callahan,  business  manager. 

Mrs.  Cleaveland  Forbes  is  president  of  the  Women's 
City  Club.  Vice-presidents  are:  Miss  Elisa  May  Willard, 
Miss  Marion  W.  Leale,  Mrs.  Parker  Maddux.  Other  of- 
ficers are  Mrs.  Thomas  A.  Stoddard,  Miss  Irene  M.  Fergu- 
son, Miss  Mabel  Pierce,  Miss  Carlie  I.  Tomlinson. 

A  membership  enrollment  of  6,000  women  was  inscribed 
upon  the  roster  when  the  building  was  opened,  and  now  a 
long  waiting  list  testifies  to  its  prestige  and  purposes. 

*  *     * 
California  Poet 

Nancy  Buckley,  young  San  Francisco  poet,  who  was 
selected  to  write  the  official  code  for  the  Golden  Jubilee 
of  the  Rev.  Richard  A.  Gleeson,  S.  J.,  is  author  of  three 
books  of  poems.  She  won  many  prizes  for  her  poetry, 
notably  the  Blandon  Poetry  prize  given  annually  for  the 
best  lyric. 

(Continued  on  Page  117) 


Christmas  Edition,  1927 


9S 


TWO  D.  M.  LINNARD  HOTELS  IN  SAN  FRANCISCO 

JAIRMONT  HOTEL 


D.  M.  LrNNARD, 
Managing  Director 


The  Aristocrat  of  San  Francisco  Hotels 

^      HOTEL  T^HITCOMB 


Ernest  Drury 
Manager 


IT 


<J*iM     i 


rr 


^rt"* 


s? 


r^T 


JUjJ; 

WltTTT    ■III!  »l    II 


SHS'^^'f 


JXJLftJBjlJl 


mm 


Mi!: 


.!  *£:«. 


TRPtoS^ 


Hotel  Whilcomb  u-ith  proposed  addition 


D.  M.  LlNNAKD, 
iginj  Director 


'There's  Western  Welcome  at  the  Whitcomb' 


Le  Roy  Linnard, 
Manager 


96 


San  Francisco  News  Letter 


Th< 


FRANKLIN 

Airman 


Smoothness  That  is  NEW 

— In  Three  Important  Ways 


^J  OT   just   new   to   Franklin,   but 
new  to  automobile  engineering  as 
a  whole — a  motor  smoothness  that  is 
pleasurably  felt  at  all  speeds. 

It  is  a  genuine  innovation  for  three 
reasons.  First,  its  degree  —  no  other 
car  has  ever  come  so  close  to  being 
totally  free  from  motor  tremor.  Second, 
its  completeness  —  it  is  as  pronounced 
at  50  and  up  as  at  20.   And  third,  its 


permanence — this  smoothness  is  basic 
with  the  engine  design. 

Come  and  experience  it.  You  will 
also  find  a  new  performance  in  power 
and  speed  which  makes  today's  Franklin 
the  most  delightful  and  satisfying  car 
you  ever  drove. 

The  comfort,  handling  ease,  reliabil- 
ity and  quality  that  built  Fi'anklin's 
reputation  are  as  great  as  ever. 


FRANKLIN-TENNANT  MOTOR  CO. 


1900  VAN  NESS  AVE. 
SAN  FRANCISCO 


2800  BROADWAY 
OAKLAND 


Christmas  Edition,  1927 

The  Pacific  Telephone  and  Telegraph  Co. 

(Continued  from   Page  96) 

Imagine,  for  instance,  tomatoes  stuffed  with  shrimps 
at  10c!  Clubhouse  salad,  at  8c!  "Italienne  Delight"  (don't 
you  wonder  what  that  is?)  at  8c!  And  so  on  down  the 
menu,  the  maximum  price  for  any  dish  being  10c! 

I  began  to  feel  hungry  .  .  .  "Let's  go  on  now  to  the 
Davenport  building,"  said  my  companion,  as  if  reading 
my  thoughts ;  "You  can  look  that  over,  and  then  we  can 
have  lunch." 

"Tell  me  about  your  benefit  plan,"  said  I,  as  we  walked 
along  New  Montgomery  street,  "and  more  about  your  own 
department." 

"Everyone  should  have  a  hobby,  outside  their  business, 
we  are  told,"  she  answered,  "but  my  business  is  my 
hobby.  I  deal  with  the  girls  on  a  personal  basis  and  it  is 
most  absorbing. 

"We  have  an  accident  disability  benefit,  a  retirement 
pension  and  a  death  benefit  for  employes.  Each  employe 
is  made  to  feel  that  her  personal  welfare  is  a  matter  of 
personal  interest  to  the  company  and,  to  quote  H.  B. 
Thayer,  chairman  of  the  board  of  the  American  Telephone 
and  Telegraph  Company  of  which  our  Pacific  company  is 
an  associate  company — 'Whether  it  is  giving  service,  or 
collecting  bills ;  installing  a  telephone,  or  cutting  trees  in 
front  of  a  man's  property,  we  must  have  all  men  and 
women  in  this  business  feel  that  they  are  working  for  the 
public,  and  the  only  way  to  accomplish  this,  is  for  them 
to  realize  that  they  are  the  business;  not  that  they  are 
working  for  this  business,  but  that  they  are  the  busi- 
ness!'" 

Over  at  the  Davenport  building,  I  sat  at  lunch  with 
Mrs.  Alfonso  and  Mrs.  Anna  Fedderson,  chief  operator  of 
the  Davenport  office,  who  worked  up  from  the  ranks,  as 
all  the  chief  operators  have.  Mrs.  Fedderson  had  been 
showing  us  all  over  the  Davenport  exchange,  and  I  felt 
that  I  needed  absolute  relaxation,  after  trying  in  vain  to 
understand  the  switchboards. 

"The  Davenport  exchange,  alone,  has  a  daily  average 
of  nearly  5000  transbay  calls;  87,000  daily  local  calls," 
Mrs.  Fedderson  was  saying  to  me,  and  when  I  remarked 
that  I  took  off  my  hat  to  the  operators,  for  those  switch 
boards  were  too  much  for  me,  she  explained  that  in  the 
larger  cities  operating  schools  with  carefully  trained  in- 
structors are  provided  for  the  accepted  applicant,  where 
the  student  receives  a  thorough  training  in  the  profes- 
sion of  telephone  operating.  In  the  smaller  cities,  the 
same  training  is  given  the  student  operator,  only  in  the 
central  offices,  instead  of  in  schools. 

"As  the  chief  operators  have  all  come  up  from  the 
ranks,  thev  have  a  sympathetic  interest  in  new  members 
of  the  telephone  family,"  Mrs.  Fedderson  went  on,  and, 
looking  at  her  sweet  face,  I  understood  how  pleasant 
working  with  her  might  prove. 

We  gave  a  parting  glance,  after  lunch,  to  the  pretty 
rest  room,  where  the  girls  often  dance  to  the  music  of  the 
phonograph  during  relief  periods,  to  the  corner  of  the 
huge  room  where  the  health  instructor  gives  her  talks, 
the  gymnasium,  the  cleanly  Davenport  kitchen,  and  then 
the  kindly  Mrs.  Alfonso  and  I  walked  towards  New  Mont- 
gomery street,  until  we  could  see  the  stately  outlines  of 
fee  building  at  One  Forty  rising  cameo-like  against  the 
blue  sky. 

Typical  of  the  times,  both  in  its  spiritual  and  material 
influence,  as  all  successful  modern  corporations  are  learn- 
ing to  he.  gathering  together  the  architectural  beauty 
of  different  periods,  making  it  practicable  as  well  as 
ornamental,  moulding  it  into  a  safe  and  splendid  har- 
mony, bringing  a  fabric  of  loveliness  even  into  city 
streets,  the  Telephone  building  stands  today  expressing 
vividly  Keats'  thought  in  his  exquisite  "Ode": 
"A  thing  of  beauty  is  a  joy  forever. 


97 


"The  Roos 
Label  adds  Value 
to  the  Qift" 


From  England,  France, 
Scotland,  Ireland,  Aus- 
tria and  Italy  —  as  well 
as  from  America  —  the 
Roos  buyers  have  gath- 
ered here  for  you  a  truly 
wonderful  assortment 
of  Christmas  gifts. 
You'll  find  at  the  Roos 
stores  a  great  variety  of 
beautiful  gifts,  useful 
gifts,  novel  gifts,  for 
men,  women  and 
children.    And  all 
of  them  bear  the 
stamp  of  Roos 
quality — at 
sensible 
prices. 


I  Ask  ahout  out  Extended  Croiir  Sen  ice} 


98 


San  Francisco  News  Letter 


NEW  ORLEANS 

Nw&GIfcirk* 

To  better  serve  our  many  fnends  and 
patrons  over  s4oo.ooo  has  been  ex- 
pended in  reconstruction  to  maintain 
this  famous  hosTelry  as 

One  of  Americas  Lead  in?  Hotels 

ACCOMMODATING  IOOO  GUESTS 

larje  rooms  with  unusually  hifh 
CeilinW  and  ?ood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort - 

Alfred  S.  Amer  &  Co.  Ltd. 

NEW  ORLEANS. LA. 
Send  fordescnpuvi?  folder    Ticket  offices  of 
Illustrated  Manii  Gras       all  Transportation 
Program  for  the  asking  Lines  tn  Lobly 

fflbe  Rooseuelt 

PHOENIX,  ARIZONA 

Where.  Winter  Never  Cbm.es" 
OPENING  OCTOBER  I91& 
^ALFRfD  S  Am6R    « 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San   Francisco  and   Los  Anceles 

An    Inn    of    Unusual    Excellence 

Wire  or   write    for  reservations   on   your 
next  trip  sorth 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New  Dance    Hall.    Special    Attractions.     Radio- 
active,   Hot    Sulphur    Water.     Tub    Baths    and 
Swim  mine    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 


T.    H.   CORCORAN.    Acua    Caliente, 
Sonoma  Co..  Calif.,  or  see  Peck-Judah 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE  110 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR    HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew  Johnston,  Manager 


Authentic  Antiques 

To  Miss  Elizabeth  Rankin,  whose 
shop  at  Fulton  and  Bancroft  Way, 
Berkeley,  Calif.,  has  delighted  those 
who  are  searching  for  authentic  an- 
tiques, belongs  the  distinction  of  hav- 
ing started  the  first  shop  of  this  kind 
in  California. 

Long  before  the  fire  of  1906,  Miss 
Rankin  established  herself  in  the 
Martin  and  Ingelsby  firm  of  antique 
dealers,  in  San  Francisco,  and  from 
this  beginning,  she  has  become  asso- 
ciated in  this  part  of  the  State  with 
all  that  is  authoritative  in  historic 
relics. 

A  residence  in  South  Kensington, 
England,  where  antiques  abound,  and 
where  she  studied  this  interesting 
profession,  has  gained  for  Miss  Ran- 
kin an  experience  which  enables  her 
to  gauge  and  appraise  the  value  of  the 
articles  in  which  so  many  collectors 
are  interested. 

In  the  Bancroft  shop,  Miss  Rankin 
has  a  wonderful  collection  of  antiques 
in  china,   mahogany,   silverware  and 
jewelry,  oriental  rugs  and  old  lace. 
*     *     * 

Performance  of  Valvoline 

Going  1265  miles  to  the  gallon, — 
that  is  the  accomplishment  of  Valvo- 
line used  in  the  engine  of  the  "Pride 
of  Detroit,"  on  its  record  breaking 
flight  from  Harbor  Grace,  Maine,  to 
London,  England.  Two  gallons  of  Val- 
voline carried  the  plane  and  its  crew 
between  these  far  distant  points,  over 
the  Atlantic  Ocean. 

Another  trans-Atlantic  flyer,  with 
engine  of  identical  construction,  con- 
sumed a  gallon  of  oil  (not  Valvoline) 
every  730  miles  of  flight — 73% 
greater  consumption  than  the  amount 
of  Valvoline  used  in  the  "Pride  of  De- 
troit's" trip. 

You  can  trust  your  life  as  well  as 
your  engine,  to  Valvoline  motor  oil; 
the  oil  that  does  most  of  its  advertis- 
ing in  the  engine! 


A  minute  lost  at  a  railroad  crossing 
may  save  all  the  rest  of  your  time. — 
Minneapolis  Star. 


A  New  York  theatrical  critic  says 
that  only  one  play  in  a  thousand  is 
worth  producing.  Well,  we'd  certainly 
like  to  see  it  produced. 


A  burglar  who  attempted  to  hold 
up  a  Detroit  restaurant  was  chased 
and  captured  by  one  of  the  waiters. 
We  can  think  of  nothing  more  humili- 
ating. 


When  a  Man  Sees  Red. — When  a 
man  sees  red  he  ought  to  stop  and 
wait  until  he  sees  green  or  else  he's 
liable  to  get  a  ticket. 


N.    W.    CORNER 

POLK  and  POST  STS. 


Park  Lane  Maisonnettes 

5  to  8  Rooms  with  2  to  5  Baths 

Magnificent  view.    Every  service,  from 
doorman   to  valet.    Furnished   or  un- 
furnished.   Garage.   Class  A  steel 
frame  building. 

"Maisonnette"  has  the  elegance  of  a  mansion  Willi 
all  conveniences  oj  on  apartment  house. 

PARK     LANE     APARTMENTS 

1100  Sacramento  Street 
Diagonally  Across   from    Hotel   Fairmont 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


* 

1 

inn 

Mill 

urn 

iiji! 

i 

HOTEL   MARK    HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:    From    $4    per  day 


Christmas  Edition,  1927 


99 


NEW  LINERS  FOR  PANAMA  MAIL 

Two  palatial  liners  will  be  added  to  the  New  York- 
Spanish  Americas  and  California  service  of  the  Panama 
Mail  Line  in  March. 

The  vessels,  the  liners  Santa  Teresa  and  Santa  Ana. 
are  similar  to  the  Colombia,  Ecuador  and  Venezuela,  and 
they  will  provide  a  semi-monthly  service. 

With  the  addition  of  the  two  liners,  the  Panama  Mail 
Line  will  operate  a  total  of  eight  passenger  lines  out  of 
San  Francisco  and  Los  Angeles  to  the  Spanish  Americas 
and  New  York.  Five  vessels,  the  Colombia,  Venezuela, 
Ecuador,  Santa  Ana  and  Santa  Teresa,  will  operate  be- 
tween California  and  New  York  by  way  of  the  Spanish 
Americas,  the  liners  City  of  San  Francisco,  City  of  Pan- 
ama and  Corinto  maintaining  service  from  San  Francisco 
and  Los  Angeles  to  Latin-American  ports. 

Popularity  of  the  Panama  Mail  Line  has  so  increased 
business  in  both  passenger  and  freight  demands  during 
the  year  1927  that  decision  to  augment  the  fleet  with  the 
Santa  Teresa  and  Santa  Ana  was  decided. 


Panama   Mail    Liner   in    Panama   Canal    Locks 

These  two  vessels  were  built  in  1918  and  they  were  es- 
pecially constructed  for  the  semi-tropics.  The  vessels, 
like  the  Colombia,  Venezuela  and  Ecuador  have  broad 
deck  space,  with  all  outside  rooms  and  are  luxuriously 
appointed. 

The  sailing  dates,  with  the  addition  of  the  two  new 
liners,  will  be  announced  early  next  year,  officials  of  the 
Panama  Mail  Line  announced. 

The  Santa  Ana  and  Santa  Teresa  will  make  all  calls 
that  are  maintained  by  the  Colombia,  Ecuador  and  Vene- 
zuela. 

The  present  year  was  the  largest  in  passenger  volume 
between  the  Spanish  Americas  a;id  California  in  the  his- 
tory of  ocean  transportation.  These  "Lands  Between" 
are  welcoming  American  tourist  and  business  interests 
and  the  beauties  and  recreations  of  these  lands,  that  were 
until  a  few  years  ago  so  little  visited  by  travelers,  are 
now  the  meccas  for  tourists  from  all  parts  of  the  world. 

Hotel  and  restaurant  operators,  tourist  agencies  and 
all  businesses  that  cater  to  the  visitor,  are  making  pro- 
visions throughout  the  Spanish  Americas  to  receive  the 
jargest  number  of  tourists  in  the  history  of  these  coun- 
tries. 

Representatives  of  these  hotels  and  resorts  have  been 
making  a  survey  of  the  leading  hotels  and  resorts  in  the 
United  States  to  glean  first  hand  knowledge  and  ideas  to 
incorporate  in  their  countries. 

intinued  on  Page  125) 


"Better  Vision" 


(^properly  fitted  glasses 
are  attractive.  Forty- 
one  years' experience 
in  fitting  glasses 
have  made  us  ex- 
perts in  selecting 
the  styles  that 
look  best. 


Have  your  eyes  examtnea  NOW! 


HIRSCH  8c  KAYE 

Optometrists  and  Opticians 

239  GRANT  AVE. 

SAN  FRANCISCO 


100 


San  Francisco  News  Letter 


PORTRAITS   IN   OIL 

l.See  Paee  62) 

]    '■P  a  in  ted  from  Life  by 
1   T&JILLIAM  <#ARR 

STUDIO:  311  LYON  STREET 
'Phone  IVest  1081  San  Jranasco,  C'l'f- 


CALIFORNIANA  COLLECTORS 
ATTENTION  !  ! 

Programme  of  opening  night  performance  of 

BALDWIN  THEATRE  in   1876 

featuring  Barry  Sullivan  with  David  Belasco  in  thi-  Cast, 

Lincoln   School   Performance   Programme 

featuring  David  Belasco. 

If  interested,  make  offer. 

BOX  10,  S.  F.  NEWS  LETTER 

26»  MARKET  STREET  SAN  FRANCISCO 


RARE  BOOKS 

EARLY   EDITIONS 

Autographs  Bought  and  Sold 
Send  for  lairs/  catalogue 

'6      "<5      '5 

JOHN    HOWELL 

l.'{|  Post  Street,  San   Francisco,  Calif. 


Make  yourself  at  home  at 


George  Hargen's  Old  Book  Shop 

No.  2  Tillmann  Place,  at  241  Grant  Avenue 


The  Home  of  the  Book  Lover 
Rare    Books  —  First    Editions' — Fine 
|  *  Bindings.    Importations  from  Zachns-  <fo 
dorf.   Root,   Morrell,   etc.,   of   London. 
Commissions   in    London    Executed. 
Single  Books  and  Libraries  Purchased 

PHONE  KEARNY   .".kih 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL     PIPE.    TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     C.ASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.   Calif.  Los   Anceles.   Calif. 

iU  Market  Street  5717  Santa   Fe   AT«nuc 


Library  Table 

By  Josephine  Wilson 

California  writers  have  brought  as  much  fame  to  the 
State  as  its  proverbial  glittering  gold. 

In  the  world  of  letters  are  emblazoned  in  imperishable 
script  such  illustrious  California  names  as  Bret  Harte, 
Mark  Twain,  Charles  Warren  Stoddard,  Robert  Louis 
Stevenson,  Frank  Norris,  Joaquin  Miller  and  George 
Sterling. 

A  scroll  of  today's  famous  men  and  women  writers,  in 
California,  pronounces  anew  the  criterions  established  by 
early  contributors  to  literature. 
*     *     * 

Poet  Laureate 

Ina  Coolbrith,  "Poet  Laureate  of  California,"  still  writes 
with  the  same  poetic  power  which  proclaimed  her  fame 
many  years  ago.  "The  Vision  of  St.  Francis,"  which  she 
wrote  for  the  recent  observances  in  this  city,  will  be 
placed  in  the  commemorative  volume  of  the  St.  Francis 
celebration. 

*  *     * 

Novelists 

Gertrude  Atherton,  author  of  "California,  An  Intimate 
History",  as  well  as  "The  Immortal  Marriage",  (her  novel 
dealing  with  Aspasia,  which  brings  new  laurels  to  this 
brilliant  novelist's  name)  consistently  finds  something 
new  in  her  beloved  California  by  way  of  immortalizing 
its  peoples  and  its  historical  episodes. 

*  *     * 

Charles  Norris,  author  of  "Brass",  "Bread",  and  "Iron", 
has  written  a  new  book,  "Zelda  Marsh,"  adding  luster  to 
the  brilliant  name  of  Norris.  In  this  new  novel,  Charles 
G.  Norris  tells  the  story  of  a  capricious  woman,  so  subtle, 
so  capitivating  and  so  appealing  that  it  would  seem  that 
we  are  justified  in  expecting  this  incomparable  story  from 
a  Norris.  "Zelda  Marsh"  is  published  by  E.  P.  Dutton 
&Co. 

"The  Call  of  the  House"  by  Ruth  Comfort  Mitchell, 
whose  novels  have  also  won,  for  this  California  author, 
international  fame,  reveals  her  deep  valuation  of  the  great 
out  of  doors,  as  well  as  giving  a  keen  insight  into  legisla- 
tive matters  in  California.  "The  Wishing  Carpet",  "The 
White  Stone",  "Corduroy",  her  novels;  and  her  "Narra- 
tives in  Verse",  matchless  in  their  poetic  lure  and  deli- 
cacy,   have   placed    Ruth    Comfort    Mitchell    as    one   of 

California's  foremost  writers. 

*  *     * 

"Barberry  Bush,"  one  of  the  latest  novels  written  by 
Kathleen  Norris,  whom  we  shall  always  cherish  as  "The 
Beloved  Woman",  is  a  courageous  story — like  most  of  the 
stories  from  the  pen  of  this  best-beloved  Californian. 
Each  novel  aims  to  better  equip  the  reader  for  life's 
battles ;  there  is  always  a  motive  behind  each  story — and 
always  holding  aloft  a  radiant  torch.  Kathleen  Norris 
has  just  completed  a  new  motion  picture  story,  "My  Best 
Girl,"  in  which  Mary  Pickford  will  star. 

*  *     * 

"The  Man  Unafraid",  by  Herbert  Bashford,  published 
by  Harr  Wagner,  of  San  Francisco,  tells  the  story  of 
heroic  General  Fremont.  This  book  rightfully  belongs  in 
the  libraries  of  every  school  and  college  of  the  civilized 
world,  as  well  as  in  the  home  of  every  book-lover. 

*  *     * 

Paul  Elder,  publisher  and  book-seller,  is  author  of 
"Mosaic  Essays,"  "California,  the  Beautiful,"  "Old  Span- 
ish Mansions  in  California,"  and  is  no  doubt  one  of  the 
best-known  book  men  in  this  country  and  in  Europe.  Paul 
Elder  believes  in  hobbies,  especially  if  that  hobby  means 
a  book  of  exceptional  value. 


Christmas  Edition.  1927 


101 


BOOTHS 


CRESCENT 
RAND 


Sardines 


A  California  Product  that  has  satisfied 

the  most  discriminating  for 

nearly  twenty  years 


A  20-cent  Tin  Contains  Sufficient 
for  a  Meal  for  Four 


F.  E.  BOOTH  CO. 

San  Francisco 


/ 


San  Francisco  Law  School 


\ 


CO-EDUCATIONAL 


Organised  l°oo 


EVENING  SESSIONS 

CLASS  IN  FIRST  YEAR   LAW  TO  START  WEDNESDAY. 
JANUARY  18.  1928 


Ann  mil  Announcement 

Outlining  Complete  Four-Year  Curriculum 

■will  be  mailed  on  request 

SEVENTH    FLOOR    CALL    BUILDING 

;.   NEW   MONTGOMERY  STREET  TELEPHONE  KEARNY  4251 


\ 


Associated  for  Three  Generations 

with  the  Best  Progress 

of  the  West 


^ 


j\ 


OR  three  generations  The 
Bank  of  California,  N.  A., 
has  handled  large  finan- 
cial transactions.  It  has 
big -business  experience; 
it  has  big-business  judg- 
ment. 

Our  organization,  trained  to 
fulfill  its  banking  responsi- 
bility with  dispatch  and 
exactness,  can  contribute 
its  knowledge  and  equip- 
ment toward  any  worthy 
financial  enterprise. 


^9hc  BANK  OF  CALIFORNIA 


COMPLETE 
BANKING 
SERVICE 


(National  association 

(A  NATIONAL  BANK) 

San  Francisco 


COMMERCIAL 

TRUST 

SWINGS  ACCOUNTS 


A  Christmas  Gift 
That's  Sure  to  Please  Her! 


Good  Luck  Butterfly  Compact 

A  Real  Pressed  Butterfly  in  the  Case 

The  Latest  Parisian  Novelty! 

Contains  the  New  Economy  Powder  Sifter,  Lip- 
stick, Face  and  Lip  Rouge,  and  an  Eyebrow 
Pencil,  concealed  in  the  tassel. 

Prices:  $3.50,  $5.00,  $6.00  and  $7.50 

AND  REMEMBER! 
The  Only  Place  in  San  Francisco  to  Get  Them  Is 

RADKE  8c  CO. 

Jewelers  and  Silversmiths 

208  POWELL  ST. 


Exclusive  Showing  of  All  Kinds  of  Butterfly  Jewelry — 
as  well  as  Many  Other  Attractive  Christmas  Novelties 


102 


San  Francisco  News  Letter 


since 
1858 

SUTRO  6c  COMPANY 


MAX  I.  KOSHLAND 


Mills  Building 


Suite  12  (Ground  Floor) 


STOCKS,  BONDS 
INVESTMENT 
SECURITIES 

Member  of  the  San  Francisco  Stock 
and  Bond  Exchange 


FORETHOUGHT— 

This  year  make  F.  &  0.  Candy  your  gift 
As  an  Afterthought  also 

K      K     K 


FOSTER  &  OREAR 

City  of  Paris  137  Grant  Ave. 

Ferry  Building 

B.  F.  Schlesinger's,  Oakland 


• 

i  San  Francisco  Storage  Company  prospect*? 
STORAGE         ^H 

■  MOVING.  PACKING.  SHIPPING    i^ 

1  »  SUTTER  Mn,  HYDE  i  LEAVEHWOHTH  STS.                            ^ll 

-rpyx  mym 

I     '•"  " 

CRYSTAL 
CAFETERIA 

Phelan  Building,  762  Market  St. 

SAN  FRANCISCO 
Excellent  Music 

Only  Two  Places  To  Eat 
HERE  and  at  HOME 


tMaskey's 

THE  HOME  OF 
FINE  CANDIES 

Special  Christmas  Packages 


Candy  shipped  parcel  post  to  all  parts  of  the  world. 

52  KEARNY  STREET,  SAN  FRANCISCO,  CALIF. 

Phone  Kearny  1628 

629  \V.  Seventh  St.,  Los  Angeles,  Calif. 


Phone  Berkeley  300] 


ELIZABETH  C.  RANKIN 


ge  Antique  ^fjoppe 

Antique  iFurniture,  3etoelrp 
anb  SMlbertoare 


ANTIQUE  EXPERTfAND  APPRAISER^ 

2199    BANCROFT    WAY 

BERKELEY  CALIFORNIA 


AVOID  THE  RUSH— DO  YOUR  CHRISTMAS 
SHOPPING  NOW! 

Sing  Fat  Company 

The  Leading  Chinese  Bazaar 
CHINATOWN 

S.  W.  COR  CALIFORNIA  ST.  AND  GRANT  AVENUE 

Mail  Orders  Attended  to  Promptly 

SAN  FRANCISCO.  CALIFORNIA 


Christmas  Edition,  1927 


103 


Reached  via  Southern  Pacific 


104 


San  Francisco  News  Letter 


COR.  GRANT  AVE.  AND  GEARY 

Distinctive  Sport  Apparel 

Moderately  Priced 

A  smart  shop  for  women  who  desire  the  newest 

and  exclusive  styles  in  Coats,  Suits,  Dresses, 

Hats,  Sweaters,  Slip-ons,  Hosiery  and 

Luxurious  Underwear 


A  Qlimpse  into  our  Sports  Saloon 
Second  Floor 


&■■■'  "•. 


A  Forty-Niner 

The  SPRINGFIELD 

Fire  and  Marine  Insurance  Co. 

Incorporated  April  24,   1849 


From    the  days  of  the  covered   wajion   to   the  present   time, 
the  Sprincrfield's  record  has  been  one  of  continued  progress. 

The    SPRINGFIELD 

Has  never  failed  to  meet  the  full  measure  of  its  obligations. 

The    SPRINGFIELD 

Was  among  the  first  to  insist  on  prompt  adjustment  and  prompt 

payment  of  losses  incurred  in  the 

SAN  FRANCISCO  CONFLAGRATION  APRIL   18,   19,  20,   1906 

It  Pays  to  Insure  in  the  Springfield 
It  Pays 

The  Springfield  Fire  and  Marine 
Insurance  Company 

Pacific  Dept.,  225  Tine  St.,  San  Francisco 
George  W.  Dornin  John  C.  Dornin 

Manager  Assistant  Manager 


MILADY  GOES  A-GOLFING 

Clad  in  a  smart  two-piece  Knitted  Frock  from  the  Sports 
Salon  of  Gantner  &  Mattern,  she  steps  from  her  new 
roadster  for  an  early  round  of  the  links.  What  if  the 
piping  breeze  that  sweeps  in  from  the  blue  Pacific  is  de- 
cidedly nippy,  there's  cozy  warmth  in  her  natty  costume. 
Only  one  thing  troubled  this  feminine  follower  of  the  old 
Scotch  game  when  she  made  her  selection  at  the  Sports 
Shop  the  previous  day — which  one  to  choose  from  among 
so  many  charming  frocks.  For  Gantner  &  Mattern  are 
noted  for  the  variety  and  completeness  of  their  stock ;  one 
would  be  hard  to  please  indeed,  if  from  the  gay,  array  of 
pretty  colors,  novel  designs  and  pleasing  styles  there 
would  not  be  at  least  half  a  dozen  which  make  decision 
difficult. 


And  note  the  trim  little  Sport  Hat  that  snuggles  so 
jauntily  on  her  bobbed,  auburn  tresses.  Of  soft,  pliable 
felt,  with  but  a  simple  ornament,  it  harmonizes  admir- 
ably with  the  smart  simplicity  of  her  costume.  It  also 
was  selected  at  Gantner  &  Mattern's,  whose  Millinery  De- 
partment, though  but  a  recent  addition  to  this  pioneer 
establishment,  has  already  achieved  favorable  recognition 
from  women  whose  style  demands  are  most  exacting. 

Not  shown  in  our  picture,  but  essential  to  every  wo- 
man's wardrobe  is  a  new  Sweater;  it  may  be  a  Coat  or 
Cardigan  Jacket  or  a  trim  little  slip-on  with  "V"  or  "U" 
neck ;  but  it  must  be  gay  with  stripes,  in  pretty  combina- 
tion of  colors,  although  solid  colors  are  also  au  fait. 
Sweaters  have  for  more  than  a  quarter  of  a  century  been 
a  big  specialty  with  Gantner  &  Mattern ;  so  when  next  you 
seek  a  warm,  perfect  fitting  and  somewhat  different 
sweater  that  is  the  last  word  in  correct  style,  you  need 
but  wend  your  way  to  their  big  second  floor  to  find  just 
what  you  want. 


Christmas  Edition,  1927 


105 


Power  Progress 

(Continued  from  Page  73) 

the  purchase  by  the  Pacific  Gas  and  Electric  Company 
from  the  Byllesby  interests  of  Chicago  of  the  Sierra  and 
San  Francisco  Power  Company,  Western  States  Gas  and 
Electric  Company  and  the  Coast  Valleys  Gas  and  Electric 
Company,  all  three  public  utilities  operating  in  central 
California. 

The  Sierra  and  San  Francisco  Power  Company's  opera- 
tions extend  over  ten  counties  of  California,  including  San 
Francisco.  The  company  serves  electric  consumers  in  the 
upper  San  Joaquin  valley,  particularly  in  the  counties  of 
San  Joaquin  and  Stanislaus.  In  San  Francisco  it  serves 
power  to  the  Market  Street  Railway  Company's  system 
under  an  exclusive  contract  running  until  1953,  and  from 
a  sub-station  in  Visitacion  valley  it  maintains  high-ten- 
sion power  transmission  lines  running  down  the  San  Fran- 
cisco peninsula  south  as  far  as  Salinas.  From  the  operat- 
ing standpoint  the  acquisition  of  this  company  is  no  new 
thing,  for  its  properties  have  been  operated  by  the  Pacific 
Gas  and  Electric  Company  under  lease  since  January, 
1920. 

The  Western  States  Gas  and  Electric  Company  serves 
electric  consumers  in  eight  counties  in  California.  It  con- 
trols electric  service  in  the  city  of  Stockton  and  from  that 
point  northward  as  far  as  Sacramento.  This  territory,  as 
well  as  portions  of  Eldorado,  Calaveras  and  Amador  coun- 
ties is  served  from  hydro-electric  plants  on  the  American 
river.  This  company  maintains  a  steam  electric  plant  in 
Stockton,  controls  the  distribution  system  in  the  city  of 
Richmond,  Contra  Costa  county,  owns  and  operates  water 
power  plants  in  Humboldt  county  and  owns  and  operates 
gas  generating  and  distribution  systems  for  the  cities  of 
Stockton  and  Eureka. 

The  Coast  Valleys  Gas  and  Electric  Company  owns  and 
operates  small  steam  electric  plants  in  Monterey  and  Sa- 
linas valley. 

The  territories  served  by  the  three  merged  companies 
are  adjacent  to  that  of  "Pacific  Service,"  and,  in  some  in- 
stances, extend  within  its  boundaries.  The  merger  which 
their  purchase  has  effected  is  expected  to  result  in  the 
rendition  of  low  cost  electric  service  and  an  added  effect- 
iveness resultant  from  the  management  of  the  properties 
under  unified  direction. 

All  through  the  year  the  Pacific  Gas  and  Electric  Com- 
pany's engineers  have  been  kept  busy  in  their  task  of 
extending  and  improving  service  to  the  consumers.  In 
the  Pitt  river  region  the  diversion  dam  at  Pitt  Four  de- 
velopment was  completed  and  put  in  active  service  last 
May.  In  the  Sierra-Nevada  territory  the  dam  at  Lake  For- 
dyce,  the  parent  reservoir  of  the  company's  Spaulding- 
Drum  system  was  raised  forty-seven  feet  and  the  capac- 
ity of  the  reservoir  increased  thereby  from  20,000  to  46,- 
662  acre  feet.  The  additional  storage  so  provided  will  not 
only  furnish  additional  kilowatt  hours  to  the  company's 
consumers  in  that  region  but  will  prove  a  substantial  aid 
to  agricultural  expansion  in  the  valleys  below.  Traveling 
over  to  the  Mother  Lode  region  in  Calaveras,  Amador  and 
Alpine  counties,  the  way  has  been  cleared  for  work  upon 
the  Salt  Springs  dam,  on  the  Mokelumne  river  close  to  the 
border  line  of  Alpine  county.  This  will  be  the  largest 
rock-fill  dam  in  the  world  and  will  create  a  reservoir  of 
130.000  acre  feet  capacity.  In  connection  with  this  a 
power  house  of  72,000  horsepower  capacity  will  be  con- 
structed at  the  junction  of  the  Mokelumne  river  with 
Tiger  creek.  This  is  an  enterprise  of  no  small  importance, 
for  it  entails  considerable  strengthening  of  the  com- 
pany's Electra  system  and  means  much  in  the  way  of  im- 
proved service  to  electric  consumers  and  irrigationists  in 
that  section  of  the  "Pacific  Service"  territory. 

In  addition,  much  has  been  accomplished  during  the 
(Continued  on  Page  119) 


Fast  Freight  and  Passenger  Service 

t  via  f 

McCormick  Steamships 

8      5      t5 

Intercoastal 

( M  unson-M  cCormkk  ) 

Gulf-East  and  West  Bound 

(Redwood  Line) 

Havana  and  Jacksonville 

(Munson-McCormick  ) 

South  America  Coastwise 

(Pacific  Argentine  Brazil  Line) 
Me  Cor mick  Steamship  Company 


215  MARKCT  STREET^ 

SAN     FRANCISCO 

Dovwnport  -3300 


Hotel  Sutter 

Fireproof  European  Plan 

SAN  FRANCISCO,  CALIF. 

Kearny  and  Sutter  Sts.        Phone  Sutter  3060 

5      3-     & 

SITUATED  at  the  great  crossways  of 
Kearny  and  Sutter  Streets,  the  only  hotel 
in  the  city  having  street  car  service  at  the  door 
(without  transfer),  to  both  Third  and  Town- 
send  and  the  Ferry  stations,  stands  the 
SUTTER,  San  Francisco's  modern,  popular- 
priced,  fireproof  hotel. 

It  is  located  in  the  center  of  the  city,  in  the 
heart  of  the  best  retail  shopping  district  and 
banking  section,  and  near  all  places  of  amuse- 
ment. It  is  noted  for  its  elaborate  equipment, 
fine  furnishings,  splendid  service  and  reason- 
able rates. 

Geo.  Warren  Hooper,  manager 


106 


San  Francisco  News  Letter 


Always  the  best 
part  of  the  Meal 


^tional  Crest 


CEO.  W.  CASWEUCO 


©well's 


NATIONAL  CREST 


(off 


Sold  exclusively  by  us 

Order  by  Telephone  Sutter  6654 


1,800,000  cups  were  served 
at  the  PANAMA-PACIFIC 
Internationa?  EXPOSITION 


Seven  Reasons  Why 


The  California  Insurance  Company 

CALIFORNIA-COMMERCIAL  UNION  BUILDING 
315  MONTGOMERY  STREET,  SAN  FRANCISCO,  CALIF. 

Should  Receive  the  Patronage  of  the  Insuring  Public 


1  Because 

2  Because 

3  Because 

4  Because 

5  Because 


7  Because 


IT  HAS  established  an  unequaled  record  for  meeting  obligations  under  the  most 
adverse  circumstances. 

THESE  obligations  were  paid  "DOLLAR  FOR  DOLLAR"  by  a  company  that  was 
only  ten  months  in  business,  thereby  conserving  the  integrity  of  this  community  and 
that  of  the  State  and  thereby  being  an  important  factor  in  restoring  confidence  and 
the  upbuilding  of  San  Francisco. 

WHILE  possessed  of  resources,  at  the  time  of  the  San  Francisco  conflagration,  of 
only  8365,000,  it  paid,  without  discount  or  compromise,  fire  losses  amounting  to 
$1,847,000  net. 

IN  ORDER  to  meet  these  tremendous  liabilities  its  stockholders  paid  the  large 
amount  of  §1,830,000. 

THE  POLICIES  of  this  Company  are  recommended  and  endorsed  by  every  reliable 
bank  and  financial  institution  on  the  Pacific  Coast. 

fa     T^PPJlimP      THIS  Company  is  as  strong  as  the  strongest.    Every  policy  contract  is  not  only  a 
^     A-»CV,dU.ac      guarantee  by  its  assets  but  also  by  the  individual  wealth  of  its  stockholders  (esti- 
mated at  $50,000,000)   under  the  iron-clad  unlimited  personal  liability  law  of  the 
State  from  which  it  has  received  its  charter. 

HUMAN  gratitude  and  admiration  for  square  dealing  and  strict  business  integrity 
will  prompt  the  insuring  public  to  demand  the  indemnity  offered  by  the  policies  of 
this  worthy  company. 


Christmas  Edition,  1927 


107 


THE  LONDON  &  LANCASHIRE  INSURANCE  COMPANY,  Limited 

LONDON.  ENGLAND  Incorporated  1881 

ORIENT  INSURANCE  COMPANY  of  HARTFORD,  CONNECTICUT 

Incorporated  1867 

LAW  UNION  &  ROCK  INSURANCE  COMPANY,  Limited 


Of  London — Founded  1S06 

GEO.  0.  SMITH,  Manager 

WM.  W.  GILMORE,  Agency  Superintendent  J.  P.  YATES,  Agency  Superintendent 

San  Francisco,  Calif.  Los  Angeles,  Calif. 

AUTOMOBILE  DEPARTMENT 


HOWARD  J.  TOBIN,  Superintendent 


LESTER  E.  STOCKIRD,  Special  Agent 


LONDON  &  LANCASHIRE  INDEMNITY  COMPANY  of  AMERICA 

INCORPORATED   JANUARY,  1915 

GEO.  O.  SMITH,  Vice-President  R.  F.  BENNETT,  Manager 

PACIFIC  DEPARTMENT:  332  Pine  Street,  San  Francisco,  Calif. 


"Travel  GJithouflrouble 

With  the  World's  Oldest,  Largest,  and  Most  Efficient  Travel  Service. 
175  Cook's  Offices  with  Interpreters  at  principal  Ports  and  Tourist  Centers. 


INCLUSIVE  TOURS 

Hot 

INDIVIDUAL  TRAVEL 

AUTOMOBILE  TOURS 
ARRANGED 


TOURS  WITH  ESCORT 

< EUROPE  ' 

SOUTH  AMERICA 

AFRICA 

south;seas  »  far  east 
round  the  world 


Cruises  de  Luxe  to  the  Mediterranean,  Round  the  World,  South  America  and  Africa. 

Steamship  Tickets  — All  Lines  at  Tariff  Rates. 

Letters  of  Credit  and  Travelers  Checks 

THOS.  COOK  &  SON 


128  SUTTER  STREET 


Telephone  Kearny  3512 


SAN  FRANCISCO,  CALIF. 


108 


San  Francisco  News  Letter 


Redwood  Empire 

(Continued  from  Page  53) 

Del  Norte  county  has  been  termed  "The  Last  of  the 
West."  Up  to  only  a  short  time  ago,  this  hardy  western 
area  was  accessible  only  via  a  narrow,  crooked,  almost 
impassable  wagon  road,  or  by  small  lumber  schooner.  (No 
railroad  enters  Del  Norte  county). 

Seventy-eight  per  cent  of  the  county  is  owned  by  the 
U.  S.  government.  Some  of  the  most  magnificent  scenery 
in  the  Redwood  Empire  is  found  in  Del  Norte  county,  in- 
cluding hundreds  of  groves  of  giant  redwood  trees,  many 
miles  of  ocean  shore,  hundreds  of  miles  of  fishing  streams 
■ — some  of  them  never  having  been  viewed  by  human 
beings. 

Josephine  county,  northern  terminus  of  the  Redwood 
Empire,  offers  many  diversified  attractions,  the  leading 
feature  being  the  Oregon  Caves.  These  are  marble  halls 
of  stalactite  and  stalagmite,  leading  for  miles  into  the 
heart  of  the  Grayback  mountains. 

This  entire  Redwood  Empire  is  rapidly  becoming  pop- 
ularized— with  the  rapid  improvement  of  highways, 
transportation  facilities,  etc.,  together  with  the  erection 
of  many  new  hotels  and  resorts,  the  improvement  of 
those  already  there,  and  the  conducting  of  a  first  class, 
practical  program  of  advertising  and  publicity. 


The  Study  of  Law 

The  value  of  a  legal  education  is  immeasurable.  The 
law  students  of  today  are  those  who  in  future  years  will 
take  their  place  in  the  ranks  of  the  legal  profession  and 
carry  on  the  ideals  and  traditions  established  by  a  host 
of  eminent  predecessors  who  have  made  American  his- 
tory. 

A  legal  education  is  within  the  reach  of  everyone. 
Those  who  are  not  so  fortunate  as  to  be  able  to  attend  a 
university  or  college  during  the  daytime,  nevertheless 
may  attend  an  evening  institution  which  will  school  them 
in  the  rudiments  and  fundamental  principles  of  the  law 
in  the  same  manner  and  with  the  same  type  of  instruc- 
tion. The  San  Francisco  Law  School  is  such  an  institu- 
tion and  it  is  filling  a  real  need  in  the  community.  It 
offers  a  four  year  evening  course  in  law,  confers  the  de- 
gree of  bachelor  of  laws  (LL.B.)  upon  completion  of  its 
curriculum  and  prepares  its  graduates  for  the  biannual 
state  bar  examinations.  Its  faculty  is  composed  of  fifteen 
lawyers  of  outstanding  ability,  all  of  whom  are  actively 
engaged  in  the  practice  of  law. 

The  San  Francisco  Law  School  was  organized  in  1909 
under  the  laws  of  the  state  of  California  and  is  now  enter- 
ing upon  the  nineteenth  year  of  its  existence.  Its  growth 
has  been  a  substantial  one.  It  maintains  a  spacious  li- 
brary for  the  benefit  of  its  students,  which  shelves  some 
3000  law  volumes  and  which  is  always  open  to  them.  Its 
students  are  recruited  from  all  walks  of  life:  it  is  co-edu- 
cational. Age  is  not  a  deterrent  to  entering  the  school, 
for  a  goodly  percentage  of  its  student  body  is  composed 
of  men  and  women  who  for  years  had  been  engaged  in 
business  before  they  had  given  any  attention  to  the  study 
of  law. 

The  winter  term  of  the  San  Francisco  Law  School  com- 
mences Wednesday,  January  18th;  the  fall  term  com- 
mences August  15th.  First  year  students  are  admitted  to 
the  winter  term  and  their  applications  for  enrollment 
should  be  made  before  January  18,  1928.  General  infor- 
mation regarding  the  institution  may  be  obtained  by  ad- 
dressing the  Registrar  of  the  San  Francisco  Law  School, 
700  Call  Building,  San  Francisco. 


The  TS[ew~ 

KLEIBER  80 


MADE  IN  CALIFORNIA 

Abundant  Power  —  Economical  in  Operation 

Satisfying  Beauty  and  Ability 

Every  quality  desired 

Kleiber  Motor  Company 


SAN  FRANCISCO 
OAKLAND 


LOS  ANGELES 
SACRAMENTO 


qA 
Striffly  Independent 

business  'Bank 

PACIFIC 

NATIONAL  BANK 

Robert  Dollar  Building 
301   California  Street 


E.  K.  Wilson,  President 


H.  R.  GAITHEH, 

Vict  -Prt  sident  and  Cashier 

R.  J.  Wilson,  Asst.  Vice-President 

V.  R.  Pkntkcost,  Asst.  Vicc-Prcsiilent 


HOM)  R  PlTNBR,  Asst.  \iee-Prt  sident 
E.  O.  Kaufmann,  Asst.  Cashier 

Kenncth  A.  Millican, 
Manager  Central  Service  Dept. 


2126b 


Christmas  Edition,  1927 


109 


s.F.wo^>sci»b  Yhe  Arcade 


Sutter  at  Mason 


Are  you  attending  the  Players'  Guild  Productions  in 
the  Community  Playhouse  of  the  Women's  Building? 

"HAY  FEVER"  started  the  Guild  off  last  September  with 
its  greatest  season  to  date.  "FATA  MORGANA,"  "FAN- 
NY'S FIRST  PLAY."  "ROLLO'S  WILD  OAT."  "THE 
JEST" — all  fine  plays,  followed.  And  now,  starting 
December   8th,   comes — 

Douglas  Fairbanks,  Jr.  in  "Young  Woodly" 

Evenings  75c  to  $  1.50— Sat.  Matinees  50c  to  75c 
Scrip   Books   Save  You   One-third 


THE  JADE  BOWL 

JANET  MACLEAN 
SELECTIONS   FROM   THE  ART  OF  THE   ORIENT 

Chinese  East  Indian 

SILK  EMBROIDERIES  BRASSES 

BRONZE  TURQUOISE  MATRIX 

CLOISONNE  CREWEL  EMBROIDERIES 

RUGS  NAMDAH    RUGS 

PORCELAIN  LACQUER  WARE 

HAORI  COATS— SHAWLS 

In  the  Arcade  of  the  San  Francisco  Women's  Club  Building, 

Sutter  at   Mason   Streets,   San   Francisco 


PEOPLE'S 
ASSEMBLY 

304  WOMEN'S  BUILDING 

609  Sutter  Street 

FOR  MEN   AND   WOMEN 

An  opportunity  to 
keep  young  by  con- 
structive thought 
and  activity. 

Membership: 
$5  per  year  to  Women's  Club 
members;  $7.50  per  year  to 
non-members;  $25  per  year 
sustaining  membership;  $100 
Founder's  membership;  S500 
Life  membership. 

8      3 

It   is   not   necessary   to   be   a 

member  of  the  Assembly  to 

enjoy  its  privileges,  but  it  is 

advantageous. 


to!!*  1 

iil!!!S>-  ii 

in!  in'Hi 


III! 


" 


*0*t 


Say  It  With 

ifiotoer* 

PELICANO-ROSSI 
FLORAL  CO.,  Inc. 

Forty  Years  of  Service 

ANGELO  J.  ROSSI, 
President 

S      c" 

123  KEARNY  STREET 

Douglas  426 

and  in  Arcade  of  the  San  Francisco 

Women's  Club  Building 

s    s 

Come  in  and  see  our  new 
Christmas     arrangements. 

Flowers  Telegraphed  Anywhere 


SAN  FRANCISCO  WOMEN'S  CLUB  BUILDING 


Mrs.  Carolyn  P.  Atkins 

Public  Stenographer  and  Mimeographing 

THE  WOMEN'S  UU1LD1NG 

SITTER  AND  MASON  STREETS 


."Ami,- 
cl  9000 


Resid*  net  Phone 

Franklin  6380 


Women's  Club  Beauty  Salon 

Phones — Prospect  6348  and  9000 

609  SUTTER  AT  MASON 

I  In   Arcade  of  Women's    Building) 

Specializing  in  All  Lines  of 

BEAUTY  CULTURE 

Also  —  FAIRMONT  HOTEL  BEAUTY  SHOP 

Plitrnc   Douglas  8800  CALIFORNIA  AT  MASON 


110 


San  Francisco  News  Letter 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy ;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST,  Manager 

San   Life   Assurance   Co.  of   Canada, 

315    Montgomery   St.,   San   Francisco. 

If  I  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity  would  I  get  for  life?     I  was  born 


Name 


..day  of ,  18.. 


Address 


Anniversary 

On  December  6,  1927,  Hotel  Mark 
Hopkins  rounded  out  its  first  year  of 
service  to  San  Francisco.  Located  on 
beautiful  Nob  Hill,  it  was  erected  on 
the  site  of  the  old  Mark  Hopkins  man- 
sion and  for  many  years  later  the  site 
of  the  Mark  Hopkins  Art  Institute. 
The  name  carried  on  by  the  hotel  is 
one  that  figures  prominently  in  the 
early  history  of  California  and  San 
Francisco.  Mark  Hopkins  was  one  of 
the  pioneer  railroad  builders  of  the 
west.  A  stranger  on  the  streets  of 
San  Francisco  still  hears  bits  of  con- 
versation of  the  Mark  Hopkins  man- 
sion and  the  days  when  the  aristo- 
crats had  private  homes  on  Nob  Hill. 

The  Hotel  Mark  Hopkins  was  com- 
pleted one  year  ago  at  a  cost  of  $5,- 
000,000.  When  it  was  opened  to  the 
public,  it  was  acclaimed  as  one  of  the 
finest  of  modern  times  and  some 
doubts  were  expressed  as  to  the  feasi- 
bility of  such  an  outstanding  institu- 
tion at  the  present  time.  The  appoint- 
ments were  evidence  that  no  expense 
had  been  spared  to  make  it  an  admir- 
able monument  to  the  name  it  bears 
and  a  thing  of  beauty  for  San  Fran- 
cisco. 

In  "The  Room  of  the  Dons"  is 
some  of  the  finest  mural  work  in  the 
West;  the  creations  of  MaynardDixon 
and  Frank  van  Sloun,  well  known  Cali- 
fornia artists.  These  paintings  depict 
the  early  and  mythical  history  of  the 
state,  centering  around  Califia,  the 
mythical  queen  of  California.  The 
theme  was  taken  from  an  old  Span- 
ish legend  of  the  days  before  the 
New  World  was  really  known.  Al- 
though these  works  have  been  in  the 
public  view  for  a  year,  comment  as  to 
their  unusual  beauty  is  heard  more 
frequently  than  at  the  beginning. 

The  tower  of  the  hotel  is  578.6  feet 
above  sea  level,  the  highest  point  in 
the  city.  In  conceiving  the  idea  of 
Hotel  Mark  Hopkins,  Mr.  Geo.  D. 
Smith,  President  and  Manager,  states 
that  he  had  felt  for  some  time  that 
San  Francisco  needed  such  an  hotel. 
A  "Home"  for  which  visitors  to  San 
Francisco  could  enjoy  the  wonderful 
view  of  the  Bay  and  surrounding  ter- 
ritory from  every  room;  so  operated 
that  it  would  add  to  the  growing  pop- 
ularity of  the  Golden  Gate  City. 

After  one  year  of  operation,  Mr. 
Smith  states  emphatically  that  his 
judgment  was  right.  Hotel  Mark 
Hopkins  is  now  doing  as  he  expected 
it  would  at  the  time  of  its  conception, 
demonstrating  that  his  faith  in  San 
Francisco  was  not  misplaced.  In 
building  the  Mark  Hopkins,  he  has 
not  only  added  beauty  to  the  impres- 
sive skyline  of  the  city,  but  also  to  the 
whole  bay  district  inasmuch  as  thai 
beauty  is  available  to  every  visitor 
from  his  bedroom  window. 


Clean  gas  burners 

mean  clean  cooking 

utensils 

It's  so  easy  to  clean  burners 

Cooking  utensils  stay  clean  when  the 
burners  of  your  gas  range  are  clean. 

But  when  food  boils  over  onto  the 
burners  or  when  dust  is  drawn  in 
through  the  air-mixers  it  carbonizes 
and  closes  the  holes  or  "ports"  of  the 
burners.  The  result  is  a  yellow  flame 
or  yellow  tips  on  the  blue  flames.  This 
is  improper  combustion. 

To  clean  burners,  merely  lift  them 
out  and  boil  them  in  a  solution  of  lye 
water  or  caustic  soda. 

You'll  find  it  easy  to  keep  your  gas 
range  clean.  It  will  operate  perfectly. 
It  will  last  longer.  You'll  enjoy  the 
speed,  cleanliness  and  convenience  of 
cooking  with  gas. 


rAcinc  seavicx" 
PACIFIC  GAS  AND  ELECTRIC  COMPANY 

Owned  ■  Operated  ■  Managed 

by  Califomidns 

2:12-122'', 


©well's 

^■^   NATIONAL  CREST 


GEO.    W.    CASWELL 

Sutter  665-1  or  Oakland   1017 

Telephone  Direct 

1.800,000    cups    were   served    at    the 

Pannma-Pacin>    International    Exposition 


Christmas  Edition,  1927 


111 


The  Only  Hotel  in  San  Francisco  Where  all  Cars  Pass  Door 

IS  CONVENIENT  TO  AUTO  FERRIES 
Free  Garage 


Van  Noy  Terminal  Hotel 

60  MARKET  STREET 

SAN  FRANCISCO,  CALIFORNIA 


I.  C.  VAN  NOY,  President 


C.  B.  BOWERS,  Managing  Director 


YOUR  NAME 


PUT         ON 


m 


FlkEE 

Orders  of  — 

11,-25,-50,-100 

OR    MOR^E     CARDS 


^Ihz  very  best  values 

YOU       CAN        BUY 

Real  Beautiful  Cards 


2*= 


THE  PROCESS  ENGRAVING  CO. 

636  Market  St.  :  San  Francisco,  Cat. :  Opp.Palace  Hotel 


112 


San  Francisco  News  Letter 


RAILWAY 

# 

adotmnant  transporta- 
tion system  sunvtmding, 
its  patrons  with  the  new- 
est  Achievements— in 
rarlrxHut  travel  service      y 

Meal  Service 

in  Dining  cars  or 

Station  DtrungKpoms 

Gnmd&uyon  tr 

NATIONAL  EARK 

rtttnaxmg  all  earthbjs  sana       / 
Pullman  sto  the  veiy  brink       t^_ 

lu  Indian  detour  pr 

a  new  motor  link  in  the 
tmns-  continental  joiirruji 

-■  are  exclusive  a 

Santa  Fe  scenic 

and  service  features  •, : 


601    MARKET  ST. 


Telephone  Sutter  7600 

SAN  FRANCISCO 


FERRY  DEPOT 


OAKLAND 
m  1.1th  Street 


BERKELEY  SACRAMENTO        SANTA  ROSA 

2184  University  Ave.        1006  K  Street  il6  Jth  Street 


SAN   JOSE 
16   East  Santa  Clara  Street 


STOCKTON 
6.  7.  8  Hotel  Stoekton   Annex 


DO  YOU  LOVE  MUSIC? 
By  V.  de  Arrillaga 

It  is  a  wonderful  thing  to  follow  out 
a  work  in  life  that  you  naturally  love. 
For  an  individual  to  do  something 
that  he  dislikes  is  really  work  and 
hardship  for  himself,  as  well  as  for 
all  those  with  whom  he  comes  in  con- 
tact. Men  or  women  who  find  out 
that  they  have  a  musical  nature 
would  do  well  to  instruct  themselves 
in  this  most  agreeable  of  fields,  for 
what  is  more  delightful  in  youth, 
middle-age,  or  in  old-age,  than  ability 
to  play,  sing  or  otherwise  express 
themselves  in  music? 

Music  always  indicates  that  there 
is  harmony  in  the  one  who  interprets 
it.  Atmosphere  is  an  absolute  essen- 
tial in  producing  a  good  musical  re- 
sult. By  atmosphere,  we  do  not  mean 
exactly  surroundings,  as  much  as  we 
do  the  idealism  that  breathes  in  the 
student  or  school,  and  the  people  with 
whom  the  pupil  has  to  form  contacts. 
The  Arrillaga  Musical  College  is  con- 
spicuous in  this  respect.  The  ideal 
that  has  ever  been  held  by  V.  de  Ar- 
rillaga, the  director,  and  A.  Artigues, 
the  president  of  the  college,  has  been 
communicated  to  their  associates  so 
that  the  minute  one  enters  the  school, 
one  becomes  aware  that  there  is  a 
difference  in  this  house  of  music. 

The  college  is  an  old  institution.  It 
has  tradition.  The  personality  of  its 
founder,  the  late  Santiago  Arrillaga, 
constantly  lives  and  has  become  a 
part  of  the  school.  Recitals  that  are 
often  held  by  the  pupils,  and  the 
monthly  recitals  by  the  members  of 
the  faculty,  bring  to  the  students  and 
their  friends,  a  love  and  appreciation 
of  the  classics  and  form  an  associa- 
tion between  the  faculty  and  students 
that  is  enduring. 


"Do  you  know  how  to  make  a  peach 
cordial?" 

"Sure;  cend  her  some  candy." — 
Ohio  State  Sun  Dial. 


"Mamma,  are  you  going  to  get  that 
fur  coat  from  daddy  for  your  birth- 
day?" 

"No,  dai'ling." 

"Have  you  tried  throwing  yourself 
on  the  floor  and  kicking  like  I  do '!" — 
Everybody's  Weekly. 


Uncle — Well,  Anthony,  I  may  tell 
you  that  I  have  taken  out  a  five  thou- 
sand pound  life  insurance  in  your  fa- 
vor. Could  I  do  anything  more  for 
you? 

Nephew — Nothing  more  on  earth, 
uncle. — Answers. 


Christmas  Edition.  1927 


113 


.'  »!!l!     M 


*,•  fl<.**HCi    Vm  P» 


fi'um  ixuanos  t. 


JNf^NNhHiliri^ 


Plcasanton,  Cal.       Jan  .£9 ,  1926.*, 


Aetna  Casualty  &  Surety  Company, 
San  .e'ranciaco.Ual* 

Gentle,  men:- 

I  feel   that  I  would  be   remieB   in  my 
duty  if  I  did  not   take  time  to  express  to  you 
the   deep  appreciation  that  we  feel  for  the 
prompt  and  satisfactory  settlement  that  you 
have  made   for  the  loss   incurred  by  ub  in  our 
recent  dayliyht  holdup.We  are  not  only    grati- 
fied that  our  own  loss   of  securities  and  ca3h 
amounting  to  about  $20,000.oo  was  paid  in  full  to 
the   cent, but  probably  feel  greater  satisfaction 
in  the   fact  that  a 'loss   of  jewelry  belonging  to 
a  cuetomer  and  held  in  daf e-keeping  by  ua.waB 
adjusted  to   the  entire  satisfaction  of  the  cus- 
tomer.The   loss  wae   in  the  neighborhood  of  ^2200. 00, 
and  one    that  would  appear  to  a  layman  to.  be 
rather  difficu.t   of  adjustment.The  fact  that  our 
customer  felt  that  he  was  fully  compensated, 
speaks  well  for  the   fairness   of  your  company^ 
V/e  have  been  6lad  many  tines  that  we  were 
insured  with  a  conpany  that  proved   itself     100# 
in  ability  ctnd  willingness  when  the  teat  came. 

Yours  very  truly 


very  truly,  yj  ^ 


Ability  to  pay 

and 

disposition  to  pay 

/ETNA-IZE 


Ask  your  broker  to  give  you 

a  free  analysis  of  your 

personal  insurance  require' 

ments  on  the  Aetna  plan 


J.  R.  MOLONY,  Manager 

Western  Branch 

Aetna  Life  Insurance  Co. 

(Accident  &  Liability  Dept.) 

Aetna  Casualty  &  Surety  Co. 
Automobile  Insurance  Co. 

333  PINE  STREET  SAN  FRANCISCO 


Close-up,  showing 


1 


Adjustable 
Novakclub 


Collapsible  handle  joint 

-7 


Every  golfer  will  appreciate  the  Christinas 
gift  of  an  all-in-one  Adjustable 

Novakclub 

It  Certainly  is  the  Answer  to  What 
to  Give  That's  "Different" 


IF  YOUR  DEALER  CANNOT  SUPPLY  YOU— USE  THE  COUPON  BELOW.  WE  PREPAY  DELIVERY. 

^°housands  of  Novakclubs,  in  constant  use  the  world  over,  bear  mute  testi- 
fy mony  to  the  correctness  of  principles  of  the  Novakclub,  namely,  that 
regular  play  with  one  club  having  the  'same  balance' — the  same  'feel'  for  every 
iron  shot,  is  certain  to  improve  scores. 

Golfers,  every  day  report  the  winning  of  tournaments  with  a  Novakclub  and  a 
brassie  and  hundreds  gleefully  write  of  five  to  ten  strokes  knocked  off  their  game. 

Novakclub  (All-in-one,  adjustable  from  putter 
to  niblic.  Anv  length,  left  or  right  handed,  any 
weight .' $15.00 

Novakclub  (with  collapsible  shaft  so  it  can  fit 
anv  suitcase.  Otherwise  exactly  like  standard 

Novakclub $17.50 

Novak  Putter  (standard  putter  length  shaft — 
special  putter  blade — combined  over-spin  put- 


ter, putter,  approach  iron — pitch  iron,  chip 
iron,  all-in-one) $15.00 

Novak  Putter  (collapsible  standard 

shaft) $17.50 

Novak  Brassie  (collapsible  Novak 

shaft) $13.50 

Novak  Brassie  Head  (Head  and  part  of  shaft 
only  to  fit  your  regular  Novakclub).  Price: 
Delivered $7.50 


NOVAKCLUB,  Inc.,  60  Federal  Building,  San  Francisco,  California. 


Eadoicd  find  $ 


Please  send  onc_ 


_(Leff)  (Right)  Handed  (Long)  (Medium)  (Short)  Shaft  to 


PRINT  NAME  AND  ADDRESS  PLAINLY 

I'arJ  Bearing  My  Namr_ 


114 


San  Francisco  News  Letter 


CAFE  MARQUARD 

Adjoining  Lurie  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL   FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  $1.    35c.  50c.  75c   $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LA   CASA   BIGIN 

411   STOCKTON   STREET    (By  the   Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 

Dancing  from   6   p.   m.  to   1   a.   m. 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    <a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

(11 :30    to   2    p.  m.) 
Dinner,    Week    Days    &    Sundays..!. 50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third   Avenue,   SAN   MATEO 


Featuring     Southern     Cooking 

Open    From 

11 :30    a.  m.    to    2:00    p.  m. 

5:30    p.  m.    to    8:30    p.  m. 

Sundays       and       Holidays 

■1:30    to    8:30    p.m.    only 

Closed  for  our  Annual  Vacation, 

Dec.   19th,   1927  to  Jan.  1st,  1928 

Half    Block    from    Highway 


We  now   deliver   to  any   part  of   the   city — including  Sundays   and   Holidays. 
No  extra  charge. 


A.  &   E.   DAINI.  Props. 

A.  J.  JACOPI.  Mgr. 

Boston  Bedding  &  Upholstering  Co. 

Sc33i§Sl          Mattresses  Made  Over 

^H^H^Hl 

^S^S^^                 Reupholstering  and 
•^^                                     Remodeling 

S-JUIY-X 

1957-61   POLK  STREET               SAN  FRANCISCO 
Telephone   Graystone   759 

ESTABLISHED  1850 

LANGLEY  &  MICHAELS  CO. 

Importing  and   Wholesale   Druggists 

Druggists'  Sundries.  Glassware.   Pharmaceutical 
Preparations,  Soda  Fountains  and  Supplies 


50-60   FIRST  STREET 


SAN  FRANCISCO,  CALIF. 


MADE  TO  ORDER  ONLY 

rJhosEK9ni  shirts  rfhos£Jieat 

Mlllilv         NIGHT  Robes        ^IukIv 


Large  Assortment  of  Imported  Fabrics 
25  Kearny  Street  Phone  Kearny  3714 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian  Dyeing  and  Cleaning 


583   Post  Street 
In  Virginia   Hotel 


San  Francisco 
Phone  Franklin  2510 


$50,000  Prize  Contest 

Our  illustrated  Booklet  is  highly  interesting. 
Phone  or  write  for  it. 

La  Grande  &  White's  Laundry 

"The  Recommended  Laundry" 


250  Twelfth  St. 


PHONE  MARKET  916 
Peninsula  Phone  San  Mateo  1488 


San  Francisco 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   8:00  A.M.  TO   11:00  P.M. 
Unsurpassed    Cuisine 

BjI  **    '              ■'i**  j] 

14-Mile   House 

CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 

PORTRAITS  IN  OIL 

Painted  from  life  or  from  photographs 

(See  Pane  5 II 

By  WILLIAM  BARR 

STUDIO  311   LYON  ST.,  SAN  FRANCICSCO,  CAL. 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


AUTO  BODY  CO. 

LACQUER  ENAMELING  AND  PAINTING 
BODY  DESIGNING  AND  BUILDING 
UPHOLSTERING  AND  SEAT  COVERS 
COLLISION    WORK   OUR   SPECIALTY 


Wm.   C.   Grayson 


1355  BUSH  ST.,  Near  Polk 

San    Francisco,   California         Phone    Prospect    3182 


Christmas  Edition,  1927 


115 


CADILLAC 


DO  YOU  VALUE  THE  SUPREMACY  OF  QUALITY 
.TRADE  MARK 


MOTOR  OILS 

Endorsed  and  recommended  by  authorities  in  Engine  Building 
the  World  over. 

Pride  of  Detroit  in  its  Epochal  Flight  around  the  World  used 
Valvoline  exclusively. 

12,500  miles  in  15  hours 
Refineries,  Butler  and  Warren  Pennsylvania 


116 


San  Francisco  News  Letter 


MOTOR  BODY  CORPORATION 

MANLY  S.  HARRIS 

1116  Post  Street  Graystone  8020 

Body  Construction  and  Repair 

Duco,   Bake   Enamelling,   Fender   Repairs,   Upholstering, 

and  all  body  specialties 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All   Popular   Brands    Eastern   and   Western   Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

PoBt  and   Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 

St.    George   Garage,    410    Bush    St.  Monarch    Garage.    1361    Bush    St. 

Management  of  WILLIAM  SAUNDERS 


457  NINTH  STREET 


Complete  Brake  Relining  Service 

WAGNER  ELECTRIC  CORPORATION 

Manufacturers    and    National    Service 

Organization   for   Lockheed    Four 

Wheel  Hydraulic  Brakes 

SAN  FRANCISCO 


Phone  Franklin  4191,  Day;  3985,  Night 


Satisfaction   Guaranteed 


Superior  Auto  Washing  &  Polishing 

228  HYDE  STREET  (Bet.  Turk  and  Eddy) 

C.   E.   Ruellan — Proprietors — L.   M.   Nickcrson 

It  is  not  always  that  the  old  and  larger  establishments  do  the  best  work. 

We  have  just  started  in  a  small  place  and  pride  ourselves  as  being 

experts   in   our   line.     Our   customers  always   "stick." 
TRANSMISSION  AND  MOTOR  —  CLEANING  —  TOP  DRESSING 


1140  GEARY  ST 


TEL.  GRAYSTONE  42«6 

Metal  Work  Apper- 
taining to  Automobiles 
—Oxy- Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


THIRD     STRE  ET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from   Southern  Pacific  Depot 
Corner  Third  and  FoIbodi   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 
Gasoline  Oils  Sundries 


A  MOTOR  CAR  CHIEFTAIN 

Charles  S.  Howard,  well  known  automobile  merchant, 
clubman  and  yachtsman  of  San  Francisco,  is  celebrating, 
this  month,  his  twenty-second  anniversary  as  Buick  dis- 
tributor on  the  Pacific  Coast. 

Starting  in  the  automotive  business  when  that  indus- 
try was  in  its  infancy,  Howard  opened  his  first  establish- 
ment in  1905  on  Golden  Gate  avenue.  That  little  sales- 
room was  just  large  enough  to  exhibit  three  of  the  old 
two  cyclinder  Buicks.  Today  the  Howard  organization 
maintains  large  buildings  in  San  Francisco,  Oakland, 
Berkeley,  Los  Angeles,  Portland  and  other  cities.  With 
these  key  cities  acting  as  distributing  points  as  well  as 
maintaining  immense  sales  and  service  departments, 
there  has  been  built  up  throughout  the  Howard  territory 
one  of  the  most  complete  and  representative  dealer  organ- 
izations to  be  found  in  the  United  States. 

Howard's  long  period  of  unbroken  association  with 
Buick,  as  distributor,  has  in  itself,  few  parallels  in  the  in- 
dustry. But  the  outstanding  distinction  that  the  Howard 
organization  bears  is  that  of  being  the  largest  distributor 
of  automobiles  in  the  world. 

When  the  Buick  distributor  first  began  operations  in 
California  there  were  less  than  5,000  motor  cars  in  the 
entire  State.  Few  envisioned  the  automobile  business  as 
anything  other  than  a  mechanical  contraption,  handy  as 
a  legislative  and  humor  target.  But  Howard  brought  vis- 
ion into  Coast  merchandising  along  with  service  foresight, 
and  it  was  only  a  few  years  afterward  that  he  had  the  en- 
tire automobile  world  sitting  up  and  taking  notice,  for  he 
began  shipping  entire  trainloads  of  Buicks  to  the  Coast, 
a  procedure  that  was  regarded  as  the  extreme  of  optimism 
and  daring. 

Even  when,  within  a  year  after  his  start,  Howard's 
place  of  business  in  this  city  was  in  ruins  after  the  earth- 
quake and  fire,  he  displayed  that  same  faith  which  has  so 
characterized  his  progress. 

The  motor  car  chieftain  of  today  admits  that  it  took 
all  the  capital  he  could  raise  to  start  his  first  sales  store. 
But  when  1905  had  become  1906  he  found  that  he  had 
sold  87  Buicks.  When  1926  became  1927  he  discovered 
that  his  firm  had  delivered  nearly  20,000  Buicks  in  the 
preceding  twelve  months. 

Asked  recently  how  he  did  it,  Howard  said: 

"I  didn't  do  it.  Telling  the  people  what  we  had  for 
sale,  proving  that  we  gave  them  dollar  for  dollar  on  every 
sale,  keeping  our  word  with  every  customer  down  to  the 
last  letter  of  that  word,  giving  every  customer  service 
until  he  was  completely  satisfied — those  rules  strictly  ad- 
hered to,  and  backed  by  a  car  which  every  one  of  us  al- 
ways has  believed  is  the  best  car  in  the  world,  put  us 
ahead.     But  service  kept  us  there." 


Christmas  Edition    102  7 


117 


Society 
i  Continued  from 
Sponsor  of  Literature 

Mrs.  William  Beckman,  author  and  world  traveler, 
whose  wholesome  philosophy  of  life  places  her  in  the 
small  circle  of  women  philosophers,  has  endowed  the 
University  of  California  with  a  chair  for  the  study  of 
American  literature. 

A  leader  in  Sacramento  society  and  a  founder  of  the 
Saturday  Club  in  the  Capitol  city,  Mrs.  Beckman's  influ- 
ence toward  ideals  make  her  a  prominent  leader  in  state- 
wide circles  of  learning. 

*     *     * 

"Florence  Nightingale" 

"San  Francisco's  Florence  Nightingale"  is  a  title  well 
earned  by  Mrs.  A.  W.  Scott,  foremost  war  worker  of  the 
city,  dearly  beloved  and  honored  by  thousands  of  soldiers 
as  well  as  by  her  associates.  "Everybody  loves  Mrs. 
A.  W.  Scott!" 

*  *     * 

Women's  Building- 
Mrs.  Edward  Dexter  Knight  is  president  of  the  San 
Francisco  Women's  Building.  Dr.  Mariana  Bertola,  Mrs. 
Charles  Hawkins,  Mrs.  Minna  McGauley  are  vice-presi- 
dents. Popular  Mrs.  D.  E.  F.  Easton  is  treasurer;  Mrs. 
Gaillard  Stoney,  auditor;  Mrs.  Katharine  Smith,  execu- 
tive secretary.  To  these  women  and  their  constituents, 
monuments  for  vision  and  courage  belong! 

*  *     * 

Mrs.  J.  E.  Butterfield,  "the  little  president  of  the  big 
federation"  has  more  than  12,000  club  women  under  her 
jurisdiction.  She  presides  with  commendable  poise,  con- 
sidering the  responsibility  resting  upon  her  young  should- 
ers. 

Like  a  big  clearing-house,  the  City  Federation  receives 
reports  of  individual  clubs  and  co-operates  with  each  pre- 
scribed plan,  presented  by  able  executives. 

They  shall  prove  their  mastery  when  they  shall  pos- 
sess: "Seraphic  intellect  and  potent  force." 


OJ*- 


m<te*> 


Insurance  Against  Crime 

(Continued  from  Page  93) 

The  automobile,  according  to  police  authorities,  plays 
some  part  or  other  in  the  commission  of  or  escape  from 
90  pei'  cent  of  all  crimes  of  violence.  In  addition  to  what 
life  and  accident  companies  pay  for  loss  of  life  and  limb 
caused  by  the  hit-and-run  driver  and  what  the  casualty 
companies  pay  for  the  burglaries,  robberies  and  other 
crimes  made  possible  because  of  the  easy  means  of  ap- 
proach and  escape  offered  by  the  automobile,  our  modern 
favorite  vehii  le  >'i  transportation  lays  up  a  few  more  cool 
millions  paid  under  automobile  liability  policies  by  the 
casualty  companies,  where  law-breaking  is  involved.  It 
is  estimated  that  the  casualty  companies  will  pay  out 
this  year  under  automobile  liability  policies  not  less  than 
5100,000,000  in  settlement  of  claims  for  damages.  How 
much  of  the  aggregate  loss  is  chargeable  to  violation  of 
traffic  laws  anil  the  prohibition  statutes  is  impossible  to 
determine.  It  is  the  experience  of  claim  departments, 
however,  that  violation  of  one  or  both  of  these  types  of 
laws  in  a  minor  or  flagrant  degree,  is  alleged  in  9  out  of 
10  automobile  liability  claims  presented.  It  is  doubtful  if 
anyone  familiar  with  the  subject  would  estimate  lower 
than  half  of  Hie  5100,000,000  aggregate  insured  liability 
loss  arising  out  of  personal  injuries  as  chargeable  to  ordi- 
nal ,  v  violation  of  traffic  and  prohibition  laws. 

(in  the  whole,  insurance  suffers  less  for  its  own 
"crimes"  than  u  does  for  crimes  against  and  crimes  ot 
its  policy-holders. 


Sail  to  Hawaii . . . 

on  the  new  MALOLO 


Sailing  from  San  Francisco  every  second 
Saturday,  the  new  Malolo  brings  a  com- 
pletely new  conception  of  speed,  luxury 
and  safety  to  the  Pacific.  The  most  lux- 
urious American-built  passenger  ship,  she 
makes  the  voyage  to  Honolulu  in  the  as- 
tonishing time  of  four  days  —  thirty  -  six 
hours  saved!  Seven  decks  are  devoted  to 
passengers'  comfort.  Two  electric  elevators 
serve  all  decks.  The  sun  deck  is  devoted  to 
promenade  and  deck  sports.  One  entire 
deck — public  rooms  exclusively.  The  great 
dining  saloon  seats  all  of  the  passengers  at 
once — a  feature  seldom  found.  Two  motion 
picture  theatres.  Children's  dining  room 
and  playroom.  Gymnasium.  The  Roman 
plunge,  with  special  dressing  rooms,  is  a 
permanent  feature  of  the  ship.  Photo- 
graphic dark  room.  Beauty  parlor.  Turkish 
and  electric  baths.  Original  etchings  of 
California  or  Hawaiian  scenes  in  all  state- 
rooms. One  hundred  rooms  with  private 
tub  bath,  and  fifty  with  private  shower. 
Her  extreme  width  makes  for  steadiness  at 
sea.  I  The  Malolo  provides  a  wide  variety 
of  accommodations.  For  $125  —  a  wide, 
long,  comfortable  bed,  with  reading  lamp 
and  telephone  within  easy  reach,  in  a  large, 
high-ceilinged  stateroom,  which  has  a  spa- 
cious clothes  closet  and  running  hot  and 
cold  water. 


matson  line 

THE  SHIPS  THAT  SERVE 

tiawaii 

General  Offices:   215  MARKET  ST. 

SAX  FRAXCISCO 

New  York         Chicago         Seattle         Los  Angeles 


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San  Francisco  and  SAN  MATEO  \ 

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New  "Ownership  Levels"  at 

practically  the  same  "Price  Levels" 

for  a  negligible  increase  over  the  usual 
run  of  delivered  prices,  you  can  drive  a 

LOCOMOBILE 


$2295 


S 


8-70"-    »-°8-80 


"One  of  the  industry's  most  successful 
8-in-line  motor  cars." 


Here 


'The  finest  automobile  in 
the  $3000  class." 


See  these  masterly  Locomobiles  at 

230  FULTON  STREET 

£       Salon  of  the  LOCOMOBILE  COMPANY  OF  CALIFORNIA— Telephone  Hemlock  3800        S 


Christmas  Edition,  1927 


119 


The  Stock  Exchange  and  Industrial  Development 

(Continued  from  Page  56) 

Second  Only  to  New  York 

Our  local  security  market,  the  San  Francisco  Stock  and 
Bond  Exchange,  has  taken  its  place  among  the  leading 
security  markets  of  the  nation  and  now  stands  first 
among  stock  exchanges,  outside  of  New  York.  The  price 
of  memberships  on  this  Exchange  has  reached  $100,000, 
which  is  second  only  to  the  price  of  seats  on  the  New 
York  Stock  Exchange. 

Future  Outlook 

The  significance  of  the  situation  as  outlined  above,  lies 
in  the  fact  that  the  entire  Pacific  Coast,  lead  by  Califor- 
nia, is  becoming  more  and  more  financially  independent, 
and  constitutes  an  industrial  empire.  The  center  of  pop- 
ulation is  continuing  its  march  westward  with  a  degree 
of  rapidity  which  is  commanding  national  attention.  Our 
natural  resources,  our  advantageous  outlook  on  the  ex- 
pansive and  developing  Pacific,  our  favorable  climatic 
conditions,  and  the  variety  and  beauty  of  our  surround- 
ings, are  all  potent  factors  which  insure  to  California  and 
the  entire  Western  Coast  a  continuation  of  the  rapid  in- 
crease in  its  population  and  expanding  industries.  That 
city  which,  through  energy,  foresight  and  planning,  is 
best  equipped  to  serve  the  needs  of  this  new  order,  will 
prosper  most.  We  are  challenged  by  the  progress  that 
stands  at  our  door  to  continue  energetically  building,  for 
the  entire  Pacific  Coast  area,  a  securities  market  that 
meets  its  every  financial  need  and  insures  to  industry  and 
commerce  the  marketing  service  for  their  securities 
which  is  essential  to  development  and  expansion.  In 
meeting  this  obligation  to  progress  and  development  we 
must  ever  be  mindful,  too,  of  the  moral  and  ethical  re- 
quirements that  are  involved,  and  in  so  doing,  insure  per- 
manent growth  and  prosperity. 


Power  Progress 

(Continued  from  Page  105) 

year  in  reinforcement  of  the  company's  electric  distribu- 
tion systems.  New  sub-stations,  both  high-tension  and 
local,  have  been  placed  in  operation,  increased  equipment 
installed  and  new  transmission  lines  built. 

The  company  suffered  a  severe  loss  in  August  last  in 
the  death  of  its  president,  Mr.  Wigginton  E.  Creed.  His 
passing  was  a  severe  blow  not  only  to  the  Pacific  Gas  and 
Electric  Company  but  to  the  cause  of  development  and 
progress  throughout  the  country.  Mr.  Creed  has  been 
succeeded  by  Mr.  A.  F.  Hockenbeamer.  formerly  second 
vice-president  and  treasurer.  Mr.  Hockenbeamer  is 
known  to  fame  as  the  pioneer  of  customer  ownership,  a 
method  of  company  financing  now  in  almost  universal 
practice  among  the  public  utilities  of  the  country. 

Pacific  Gas  and  Electric  Company  is  making  an  excel- 
lent showing  financially.  Its  gross  operating  revenues  for 
the  nine  months  ending  September  30th  last  amounted  to 
840.805,215,  an  increase  of  82,999,765  over  the  corres- 
ponding period  for  the  previous  year.  The  laree  expen- 
ditures made  during  recent  years  in  both  gas  and  electric 
departments,  in  ( lie  installation  of  additional  jreneratinsr 
plants  of  large  capacitv  and  modern  tyoe  and  in  the  im- 
provement of  transmission  and  distribution  facility, 
coupled  with  a  season  of  favorable  water  supplv,  enabled 
the  comnanv  to  transact  the  larger  volume  of  business 
with  a  relatively  small  increase  in  operating  expenses.  As 
a  result  the  companv's  net  income  increased  during  the 
first  nine  months  of  this  year  by  S2.66i.624. 

The  numbers  of  customers  connected  to  the  comnanv's 
distribution  systems  at  September  30th  last  was  955.498. 
This  nVnre  includes  75.750  consumers  of  the  recently  ac- 
quired Western  States  and  Coast  Valleys  companies. 


PIPE  ORQAN 
STUDENTS 

Can  secure  thorough  training 
for  theatrical  or  church  posi- 
tions. 

Also  instruction  in  sight  sing- 
ing, ear  training,  harmony  and 
all  courses  in  theoretical  and 
applied  music. 

All  Instruments  Taught. 
Write  for  Information 

ARRILLAQA 
Musical  College 


2315  Jackson  St. 


San  Francisco 


Phone  Walnut  3742 


In  the  Beautiful  Santa  Clara  Valley 
Surrounded  by  its  own  12-acre  Park 


The  famous 

Hotel  Vendome 

san  jose  california 

Jerry  Harris,  manager 

?      ?r      3- 

Now  offers  new  and  more  enticing  attrac- 
tions. A  warmth  of  welcome  awaits  the  tran- 
sient as  well  as  the  permanent  guest 


LUSCIOUS  FOOD 

UNEXCELLED  SERVICE 

OUTDOOR  SPORTS 

Three  large  ballrooms  for  dancing  parties. 

The  center  of  social  life  in  San  Jose.   Plenty 

of  parking  space  for  the  motorist 


120 


San  Francisco  News  Letter 


FOR  BETTER  RADIO 
RECEPTION 

WILLARD 

POWER  UNITS 


Hear  the  Difference 
at 

YOUR  RADIO  DEALER'S 


BAY  SALES  CO. 

Distributors 
1384  Bush  St.  San  Francisco 


—   NOW    IN    OUR   30TH    YEAR   — 

WADE  AND  RUEGG 

Tailors 

Fall  Woolens 

Now  on  Display 


Special   Line  of 

"SPORTEX" 

Scotch  Sport  Materia! 


Suite  201  —  12  Geary   Street 

Phone  Kearny   2866 
San  FranciBco 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone   connection    in   San    FranciBco, 
San  Bruno  and  San  Mateo 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and   Works:    1625   MiBsion   St. 

Phone   Market   7913 

Branch   Office:   760   Sutter  Street 

(Hotel   Canterbury  Bide) 

Phone   Prospect   9845 

Work  Called  for  and  Delivered 


W.  W.  HEALEY 

NOTARY  PUBLIC  — INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


EPICUREAN  DELIGHTS 

Marquard's 

The  Continenal  Follies,  a  bevy  of 
beautiful  girls,  clever  dancers  , sweet 
singers,  will  fascinate  you  at  the 
nightly  revue  at  Marquard's,  Geary 
and  Mason  streets,  adjoining  Lurie 
and  Curran  theaters. 

Reminiscent  of  some  of  the  best 
New  York's  roof  gardens,  trained  by 
masters  in  the  dance,  exquisite  of 
form,  dressed  in  fanciful  and  costly 
apparel,  the  ballet  performed  every 
evening  at  this  popular  cafe,  is  a 
whole  vaudeville  show  in  itself. 

We  doubt  if  there  exists  a  finer 
cabaret  in  any  city  in  the  United 
States  than  can  be  found  nightly  at 
Marquard's.  The  faces  and  figures 
change ;  the  vocalists  are  migratory ; 
but  the  standard  of  excellence  is  al- 
ways kept  up,  and  one  marvels  at  the 
combination  of  theatrical  show  and 
splendid  cuisine  which  Harry  Mar- 
quard  secures  for  the  entertainment 
of  his  guests.  The  costumes  are  espe- 
cially lovely  and  the  ballet  of  pretty 
girls  entrance  the  eye;  dainty  little 
figures,  beaming  faces,  flitting  around 
the  dance  arena  and  off  again,  like  a 
flock  of  pastel-colored  butterflies. 

And  then  the  Neopolitan  Singers 
come  on,  and  delight  the  ear  with 
classic  numbers  from  Verdi's  operas, 
or  indulge  in  some  comical  Italian 
folk  song. 

Lee  Carroll's  dance  orchestra 
weaves  a  spell  for  those  who  like  to 
dance  in  between  courses,  and  even 
the  middle-aged  and  corpulent  re- 
spond to  his  strains,  with  light  and 
youthful  steps. 

An  evening  of  gastronomical  as 
well  as  artistic  pleasure, — this  defines 
Marquard's. 

The  Bib  and  Tucker 

Not  often  does  one  lunch  away 
from  home,  with  the  "at  home"  feel- 
ing. The  quiet,  refined  surroundings, 
genial  hostess,  pleasant  service,  and 
airy,  sunny,  daintily-furnished  room, 
engenders  a  home-like  atmosphere  in 
the  Bib  and  Tucker,  at  334  Sutter 
street.  Mrs.  Caroline  Jones,  owner 
and  manager  of  this  lunch-room,  per- 
sonally supervises  the  cuisine,  and  the 
Bib  and  Tucker  apple  pies,  in  particu- 
lar, are  fit  food  for  the  gods.  The  Bib 
and  Tucker  caters  especially  to  club 
luncheons,  and  also  to  dinner  parties 
in  the  evening.  When  giving  the  lat- 
ter, telephone  Douglas  7118,  and  make 
reservations  beforehand,  as  only 
lunch  and  tea  are  served  daily. 
(Continued  on  Page  122) 


PHOTOGRAPHS 
<3</z>r  JR>rez/er 


typewriters 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American   Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douclas   619 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for   One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 

Phone   Garfield   3852  564   Market   St. 


r.  SPAULDING  &  CO. 

Established  1864 

The  Original  Pioneer  Carpet 
and  Rug  Cleaners 

353  TEHAMA   STREET 
San  Francisco 

Phone  Douglas  3084 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST   STREET  at   GRANT  AVENUE 

San    Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


Christmas  Edition,  1927 


121 


NEW  LUXURIOUS  STEAMER 

Discriminating  travelers  will  not  find  their  wishes  un- 
fulfilled when  the  new  liner  California,  of  the  Panama 
Pacific  Line,  begins  operation  between  San  Francisco,  Los 
Angeles  and  New  York,  via  the  Panama  Canal  and  Ha- 
vana, in  February.  For  this  new  steamer  is  one  of  the 
most  modern  and  luxurious  ever  constructed. 

As  the  largest  commercial  vessel  ever  built  under  the 
American  flag,  and  the  world's  largest  with  electric  drive, 
the  California  will  challenge  the  attention  of  travelers  the 
world  over.  As  an  American  product,  created  to  ply  in 
the  strictly  American  and  relatively  modern  intercoastal 
trade,  she  should  prove  gratifying  evidence  to  patriotic 
citizens  that  progress  is  being  made  toward  bringing  into 
being  a  privately  owned  and  privately  operated  business 
fleet  under  the  American  flag  that  can  show  the  way  in 
modern  ideas  to  the  merchant  services  of  other  countries. 

The  California  is  the  first  vessel  of  transatlantic  pro- 
portions to  be  built  for  the  intercoastal  trade.  Some  of 
the  best  features  of  leading  modern  liners  plying  the 
Atlantic  are  embodied  in  her  plans,  combined  with  special 
features  in  construction  and  equipment,  adapting  the  ship 
to  voyages  that  are  largely  through  sub-tropical  seas. 

She  is  601  feet  long,  80  feet  wide,  has  52  feet  depth  of 
hull,  and  has  a  displacement  of  30,230  tons.  The  ship  has 
eight  decks  that,  with  the  floor  of  the  lower  hold,  have  a 
superficial  area  of  7.2  acres. 

The  outstanding  novelty  in  the  California  is  her  driving 
machinery,  which  is  unlike  that  in  any  other  liner.  She 
has  no  engines  such  as  are  found  in  other  liners,  but 
derives  her  power  from  high-speed  turbo-generators,  that 
transmit  their  electric  energy  by  cables  to  two  giant 
motors,  attached  directly  to  the  shafts  which  drive  the 
vessel's  twin  propellers. 

The  new  liner  will  make  a  speed  of  18  knots,  equal  to 
20.75  land  miles  an  hour,  though  on  her  intercoastal  voy- 
ages she  will  be  driven  at  a  regulated  pace,  to  insure  con- 
venient arrival  at  Havana  and  the  Panama  Canal. 

Another  original  feature  in  the  California  is  her  capac- 
ity for  carrying  perishable  cargo  in  refrigerators  and 
cooled  air  space,  which  exceeds  that  in  any  other  liner. 
A  garage  with  a  capacity  of  100  cars  is  among  the  con- 
veniences aboard  the  vessel.  Large  side  ports  will  permit 
automobiles  to  be  driven  aboai-d. 

In  her  passenger-carrying  arrangements,  the  Califor- 
nia will  represent  a  development  typically  American.  All 
the  public  rooms  aboard  the  vessel  will  be  of  colonial  style 
taken  from  models  at  the  Metropolitan  Museum  of  Art  at 
New  York.  These  rooms  will  be  decorated  with  murals 
representing  romantic  historical  scenes  connected  with 
the  early  Spanish  discoveries  in  California,  the  voyages 
of  the  famous  clipper  ships  to  this  State  during  the  gold 
rush,  and  the  transit  across  Panama  before  the  Canal  was 
constructed. 

Every  stateroom  aboard  the  steamer  is  outside, 
many  have  private  baths  and  showers,  and  all  are  luxuri- 
ously furnished. 

There  are  playrooms  for  children,  gymnasiums  both  in- 
doors and  outdoors,  and  two  outdoor  swimming  pools. 


-i— >x— i— i*z* 


3*^2* 


THE   PANAMA   PACIFIC  LINE  INTRODUCES 
THE   NEW 

§°§  'California 

Largest  Steamer  Ever  Built  Under  the  American  Flag 


In  regular  service  via  Panama  Canal  and  Havana 

to  NEW  YORK 

Beginning  February  18  from  San  Francisco 
February  20  from  Los  Angeles 

and  thereafter  alternating  with  the  popular  MANCHURIA  and 
Mongolia  in  a  semi-monthly  service  on  The  '-Recreation  "Route. 

Comfort  *  cBeauty  ♦  Luxury 

Every  room  an  outside  room,  forty-four  with  private  bath.  Two 
open-air,  built-in  deck  swimming  pools.  Driven  and  operated 
throughout  by  electricity.  30,000  tons  displacement.  601  feet 
long.  80  feet  wide.  Accommodations  for  400  First  Cabin  and 
400  Tourist  passengers.  Built  entirely  of  American  materials. 
Decks  of  unusual  width  with  every  provision  for  outdoor  recre- 
ation. Handsome  public  rooms.  Electric  elevators,  gymnasium, 
children's  playroom  and  many  other  notable  features. 

For  full  details  regarding  this  greatest  achievement  of  American  steam- 
ship building  and  booklet  "50  Days  of  Pleasure,"  special  rail  and  water 
"Inclusive  Cost  Tour"  on  maiden  trip  of  S.  S.  California,  apply  to 

fa  no  ma  facific  fine 

INTERNATIONAL    MERCANTILE     MARINE    COMPANY 
460  Market  Street,  San  Francisco 

or  your  local  Railway  or  Steamship  Agent 


122 


San  Francisco  News  Letter 


me 

Sunset 
Trail 

through  romance 

You  may  see  the  picturesque 

South  west  and  old  South  at 

no  additional  fare  on  your 

trip  FasU 

The  colorful  route  of  "Sunset 
Limited,"  through  the  picturesque 
Southwest  and  the  romantic  Old 
South  will  delight  you.  Arizona, 
New  Mexico,  Texas,  luxuriant  Lou- 
isiana; everywhere  reminders  of 
stirring  history  of  the  nation's 
southern  boundary. 

Apache  Trail  Highway  trip  if  you 
wish;  strange  mesa  lands;  El  Paso 
with  quaint  old  Mexico  just  across 
the  river  at  Juarez. 

"Sunset  Limited,"  famed  round 
the  world,  carries  you  swiftly  and 
comfortably  over  this  fascinating 
route.  Its  appointments  are  superb; 
as  fine  as  a  first-class  hotel  or  club. 

Ask  for  Sunset  Route  pictorial 
booklet .  From  New  Orleans,  you  can 
continue  to  Chicago  or  points  east 
by  train  or  go  to  New  York  aboard 
Southern  Pacific  steamship. 

Return,  if  you  wish,  via  another 
of  Southern  Pacific's  routes — Over- 
land, Golden  State  or  Shasta. 


Great 
'  Routes 


~i  *}  Famous 
A  Z*  Trains 


For  transcontinental  travel 
A  choice  offered  only  by 

Southern 
PaciMc 

F.  S.  McGINNIS 

Pass.  Traffic  Al.gr. 

San  Francisco 


EPICUREAN  DELIGHTS 

(Continued  from  Page  120 
Camille's 

Of  the  old-time  cafes  which  sur- 
vived the  fire,  and  retained  their  pat- 
ronage all  through  the  rebuilding 
period  of  San  Francisco,  Camille's,  on 
Pine  street,  between  Montgomery  and 
Kearny,  might  head  the  list  as  having 
kept  up  the  original  high  standard  of 
its  inception,  never  deviating  from 
the  excellence  for  which  it  has  been 
known  during  two  generations  of  epi- 
cures. Aside  from  the  regular  dinner 
at  Camille's,  a  "mixed  grill"  is  served, 
and  also  Camille's  "Rex  sole",  two 
dishes  which  are  adding  fame  to  the 
popular  Pine  street  cafe. 


Casa  Bigin 

When  Bigin  moved  from  Columbus 
avenue  to  Stockton  street,  near  the 
tunnel,  he  brought  with  him  that  in- 
definable atmosphere  of  Bohemia 
which  must  be  instinctive,  rather 
than  affected,  and  which,  during  the 
past  two  decades,  seems  to  have  lost 
something  of  its  flavor  and  strength 
among  the  bran-new  skyscrapers  of 
the  "good  gray  city". 

It  is  left  to  personages  like  Bigin 
to  revive  and  rejuvenate  the  Bohe- 
mian spirit,  so  often  falsified  and 
misunderstood  among  those  not  con- 
versant with  its  intrinsic  value.  Here 
is  a  definition  of  the  word  "Bohemian" 
which  Webster  gives: 

"In  highly-civilized  communities, 
one  who  makes  a  livelihood  by,  or  is 
much  interested  in,  art,  literature  or 
other  intellectual  pursuits  and  takes 
an  attitude  of  protest  against,  or  in- 
difference to,  the  common  conventions 
of  society,  in  favor  of  freedom  from 
care,  naturalness  and  originality,  es- 
pecially renouncing  the  conventions 
and  formalities  in  social  relations." 

But  aside  from  the  spirit  of  Bohe- 
mianism,  haven't  you  a  liking  for 
Bohemian  dinners?  Or  Bohemian 
lunches?  Go  up  to  Casa  Begin,  at  441 
Stockton  street,  some  day  and  find 
out. 


e,  you  pay  no  more  jg 


C 


Appropriate  —  Customer:  I  hear 
Jones  has  selected  six  bankers  to  act 
as  pallbearers. 

Richards:  Well,  they've  carried  him 
for  years;  they  might  just  as  well 
finish  the  job. 


On  Duty — A  Jewish  soldier  was  do- 
ing guard  duty. 

"Halt?"  he  challenged.  "Who  goes 
there?" 

"A  friend,"  came  the  answer. 

"Advance,"  said  the  soldier,  "And 
give  the  discount." 


"The\&ice  o/a Thousand  Gardens' 
224-226  Grant  Ave..  Sutter  6200 


MINIATURES  of  YOURSELF 

or  members  of  your  family 

make  appreciated  and  valued 

Christmas  presents. 

Last  a  Life  Time 

<LST> 

HARTSOOK 

149  POWELL  STREET 
SAN  FRANCISCO 


Ask  Mr.  Foster 

Travel  Information  Service 

58  Offices  in  Large 
Cities  and  Resorts 


Free  information  about  travel,  resorts,  hotels, 
motor  routes,  and  schools  and  camps  anywhere 
in    the    world. 

SAN  FRANCISCO  OFFICES 

Hotel  Stewart  The  White  House 

The   Palace   Hotel 

SACRAMENTO 

Hotel    Senator 

DEL  MONTE 

Hotel  Del  Monte 

LOS  ANGELES 

J.   \V.   Robinson  Co.  Rosslyn  Hotel 

Ambassador  Hotel 

Security  Trust  &  Savings  Bank 

PASADENA 

Hotel  Maryland 

LONG  BEACH 

ButTum's 

SAN  DIEGO 

The   First   National    Bank 

PHOENIX 

Hotel   Adams 

PORTLAND 

Meier  and    Frank   Co. 

SEATTLE 

1212   Fourth  Ave. 
(The  Olympic) 


Beating  swords  into  plowshares 
won't  help  if  they  keep  on  beating 
twisted  versions  of  history  into  the 
heads  of  children. — Beaumont  Enter- 
prise-Journal. 


Christmas  Edition.  1927 


123 


THAT  FEELING  OF  SECURITY 

Have  you  ever  stopped  to  consider  what  a  "feeling  of  security  and  safety"  can  mean 
to  a  motorist? 

Have  you  ever  paused  to  think  what  it  would  mean  to  a  motorist  to  travel  the 
roads  of  the  state  free  from  worry  and  care? 

And  yet  no  motorist  who  is  a  member  of  the  National  Automobile  Club  need  heed 
either  of  these  questions  for  a  single  moment. 

WHY? 

Because  he  has  at  his  command  a  state-wide,  650  or  more  garage  unit  system  of 
roadside  emergency  service  which  at  all  times  stands  ready  to  take  care  of  him  NO 
MATTER  IN  WHAT  SECTION  OF  THE  STATE  HE  MAY  BE  TRAVELING. 

These  650  or  more  garages  have  but  one  thought  and  that  is  to  serve  the  mem- 
bers of  the  National  Automobile  Club,  day  or  night,  to  the  very  best  of  their  abilities. 

And  behind  them  constantly  encouraging  them  to  better  service  and  more  cour- 
teous treatment  of  its  members,  who  may  be  in  trouble,  stands  the  Service  Department 
of  the  National  Automobile  Club. 

Here  are  some  of  the  things  this  most  comprehensive  of  services  is  prepared  to 
do  for  the  50,000  members  of  the  National  Automobile  Club: 

EMERGENCY  ROADSIDE  SERVICE 

1.  Mechanical  First  Aid  (30  minutes  labor  on  your  car). 

2.  Towing,  if  car  cannot  be  started  on  the  road,  to  nearest 
N.A.C.  service  unit. 

3.  Delivery  of  gasoline  and-  or  oil. 

4.  Tire  changes  NOT  restricted  to  women  drivers. 

ARE  YOU  A  MEMBER? 

If  you  aren't  then  you  are  not  enjoying  the  advantages  of  this  great  service  or- 
ganization. Remember  that  it  is  state-wide  and  that  wherever  you  may  be  within  the 
boundaries  of  California  there  you  will  encounter  the  red,  white  and  blue  National 
Automobile  Club  Service  Emblem  high  over  the  door  of  the  leading  garage  of  the 
city  or  town. 

And  don't  forget  that  by  being  a  member  you  will  always,  wherever  you  may  be, 
have 

THAT  FEELING  OF  SECURITY 


-»♦ 


Your  Insurance  Agent  Will  Gladly  Give  You  Additional  Information 

..# — »♦• 

NATIONAL  AUTOMOBILE  CLUB 

218-228  PINE  STREET  2020  GRAND  AVENUE 

SAN  FRANCISCO  LOS  ANGELES,  CAL. 

Dfetrict  Qffces  in  SACRAMENTO  ■  OAKLAND  ■  STOCKTON  ■  FRESNO  •  BAKERSFIELD  ■  SAN  DIEGO 


124 


San  Francisco  News  Letter 


OVER 

CARQDINEZ 

OVER 

BRIDGE 

to  Lake  County,  the 

ANTIOCH 

"Switzerland    of 

BRIDGE 

America";   to  Jack 
London's  beloved 
Valley  of  the  Moon ; 
to  Stevenson's  won- 
derful  Silverado 

to  the  superbly 
beautiful  Sacramen- 
to  River  country — 
the  "Netherlands  of 
America"  —  the  fa- 

country  and    the 

mous  land  of  Sut- 

Redwood Empire 

ter's  gold  and  the 

beyond. 

State  capital.    Fine 

Reached  via 

paved   highway  all 

SAN  PABLO  AVE. 

the  way. 

OAKLAND 

Readied  via 
TUNNEL  ROAD 

OAKLAND 

BRIDGES 

OPEN 

ALL    DAY    and    ALL    NIGHT 

No  Time  Tables!  —  No  Delays! 

SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  jb  a  comfortahle  lower  bed  for  every  passenger. 
There  is  music  for  dancing;  deck  games  and  sports  and  salt  water  swim- 
ming tank. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA.  December  17th;  SS  ECUADOR.  January  7th.  From  New 
York:  SS  COLUMBIA,  December  31st:  SS  VENEZUELA.  January  21st, 
1928. 

For   illustrated   booklets   and   further  details  ask  any  steamship 
oi    ticket    agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


Sports 

(Continued  from  Page  76) 

The  football  fan  is  a  queer  type  of  homo  sapiens.  He 
picks  his  team  and  he  wants  them  to  win.  Witness  the 
excursions  of  20,000  University  of  California  supporters 
to  Los  Angeles,  over  500  miles  away,  to  cheer  for  a  team. 

We  of  the  Bay  Cities  are  often  accused  of  a  geographi- 
cal and  civic  ego.  We  accept  the  accusation  and  are  proud 
of  it.  San  Francisco  is  a  sport-loving  town.  We  have  the 
best  baseball  attendance  on  the  Pacific  Coast.  We  sup- 
port not  one  but  two  teams.  Oakland,  right  across  the 
bay,  supports  a  third. 

We  attend  poor  (sometimes)  boxing  matches  and  con- 
tinue to  attend  them  after  we  have  been  hoodwinked. 
Every  line  of  sporting  activity  has  its  followers  in  this 
little  old  town. 

What  other  locality  has  sent  20,000  people  500  miles  to 
support  a  football  team  ?  Spending  money  for  fare,  tickets 
of  admission  to  the  game,  hotels,  meals,  peanuts  and  er — 
gingerale.  The  bank  clearings  in  the  southern  metropolis 
took  a  decided  jump  the  Monday  after  the  Trojan-Cali- 
fornia game. 

We  have  in  San  Francisco  the  Olympic  Club.  This  is  an 
organization  that  is  a  tribute  to  San  Francisco's  sporting 
ideals.  It  enters  into,  and  participates  in,  nearly  every 
category  of  sporting  activities,  turning  out  teams  that 
are  comparable  to  the  best  in  the  country.  The  Olympic 
Club  was  the  pioneer  of  club  activities  on  a  large  scale  in 
the  United  States.  Now  there  is  another  club  in  the  pro- 
cess of  formation  in  San  Francisco  along  the  same  lines. 

It  is  of  interest  to  note  that  the  members  of  the  Olym- 
pic Club  play  for  the  love  of  the  game.  There  is  no 
financial  reward  for  the  love  of  the  game.  There  is  no 
their  auspices.  *     *     * 

There  have  appeared  articles  in  recent  publications 
that  opine  we  Americans  play  to  win,  no  matter  how  we 
win,  but  "to  win".  It  is  stated  that  we  call  in  sharp  prac- 
tices, by  infringing  upon  the  rules  and  the  courtesies  of 
the  game.  It  is  said  that  we  term  ourselves  justified  in 
doing  so  if  we  can  get  away  with  it.  Whether  we  win 
honorably,  or  dishonorably,  it  is  said  that  we  must  win. 
We  do  play  to  win.  We  give  all  that  we  have  to  win 
and  why  not?  If  we  lose  we  are  not  delighted  about  it 
and  do  not  pretend  to  be.  Maybe  that  is  why  we  are  called 
poor  losers.  We  may  be  beaten,  yet  we  are  never  subdued. 
In  many  places,  particularly  on  continental  Europe,  it  is 
considered  good  management  to  default  or  give  up  if  one 
of  the  contestants  falls  very  far  behind  in  any  contest. 
We  do  not  give  up.  We  fight  to  the  bitter  end.  If  we  lose 
we  are  "sore"  about  it.  In  the  final  analysis  it  is  a  whole 
lot  more  satisfactory  for  the  victor  to  beat  a  sorehead 

than  a  jellyfish.  

Costa  Rica 

(Continued  from  Page  20) 

2.  The  agricultural  development  of  the  Pacific  region 
of  Costa  Rica,  especially  the  large  banana  plantations 
recently  planted,  which  are  already  producing,  and  those 
which  are  at  present  reaching  a  state  of  completion,  will 
evidently  look  forward  to  the  Western  markets  for  a 
vaster  outlet  for  their  products. 

3.  The  very  favorable  acceptance  that  the  Costa  Rican 
coffee,  considered  as  the  best  in  the  world,  has  had  in 
California. 

It  is  also  proper  to  consider  as  important  factors  in  the 
intensification  of  the  mutual  commercial  relations  of  both 
countries,  the  remarkable  interest  that  Western  business 
men  are  placing  in  Latin  America.  Also,  the  very  effective 
activities  of  such  institutions  as  the  Chamber  of  Com- 
merce of  San  Francisco  and  the  Foreign  Trade  Club  of 
California,  which  have  made  arrangements  to  the  effect 
that  an  Exposition  of  Foreign  Commerce  and  Travel  be 
held  yearly. 


Christmas  Edition,  1927 


125 


Theatrically,  Where  Do  We  Stand? 

(Continued  from  Page  65) 

bought  for  65  cents !  A  vast  difference  when  you  consider 
the  programs  and  what  is  reported  to  be  the  "overhead" 
of  the  movie  theaters.  A  feature  film,  plus  a  news  weekly, 
a  comedy  and  a  presentation;  this  latter,  by  the  way,  a 
California  innovation  that  has  caught  on,  nation-wide. 
Presentation,  as  we  see  the  word,  means  a  glorified  vaude- 
ville show  with  the  conductor  of  the  theater  orchestra 
acting  as  master  of  ceremonies. 

No  star  of  the  legitimate  or  the  vaudeville  field,  has 
been  too  big,  or  temperamental  for  the  movie  folk  to  go 
after,  and  with  contracts  that  spelt  enormous  sums  of 
money,  many  of  the  big  ones  of  the  stage  have  fallen  for 
the  call  of  cash. 

A  few  months  ago  Al  Jolson  signed  a  contract  with 
West  Coast  Theaters — the  giant  of  the  present-day  thea- 
ter circuit — that  called  for  §17,500.00  for  a  seven  days' 
engagement  at  the  Metropolitan  Theater  in  Los  Angeles. 
The  Duncan  Sisters  played  their  first  picture  engagement 
in  San  Francisco  and  profited  §9,000.00  thereby.  Mae 
Murray,  after  leaving  the  films,  took  a  personal  sally 
into  the  picture  theaters  for  88,000.00.  Now  Nora 
Bayes  is  doing  the  "five  a  day"  that  the  movie  schedule 
calls  for  and  it  is  said  her  salary  is  $5,000.00  per  week. 
Will  King  and  Kolb  and  Dill  are  also  touring  the  West 
Coast  Theaters  circuit  with  the  Victor  Record  artists  to 
follow. 

The  legitimate  theater  may  talk  of  a  "Pacific  Coast  pro- 
ducing center,"  but  the  movies  establish  one.  West  Coast 
Theaters,  with  Fanchon  and  Marco  in  charge  of  their 
production  activities,  have  a  scenic  and  costume  studio 
in  Los  Angeles  and  San  Francisco ;  and  they  offer  an  ar- 
tist a  season  of  40  weeks  on  the  Pacific  coast,  have  more 
than  1,500  performers  and  out  of  this  number  are  800  girl 
dancers,  engaged  at  all  times  in  addition  to  a  working 
crew  of  carpenters,  painters,  electricians,  scenic  artists, 
designers  and  seamstresses,  numbering  another  300. 

Another  institution  of  the  movie  theater  with  which 
the  legitimate  brother  has  not  kept  up,  is  the  orchestra 
leader.  Paul  Whiteman,  Paul  Ash,  both  nationally 
known,  came  from  San  Francisco,  the  latter  originally 
leading  the  band  at  the  Granada.  Ash  is  now  the  biggest 
sensation  in  the  East  and  earning  close  to  $5,000.00  a 
week.  Others  approaching  the  thousand  dollar  a  week 
mark  are  Rube  Wolf,  Abe  Lyman,  and  Walt  Roesner.  Al 
Lyons,  Gino  Severi,  Owen  Sweeten,  Max  Bradfield,  Frank 
Jenks,  Georgie  Stoll,  Jay  Brower,  all  young  men  and  ex- 
cellent musicians,  are  orchestra  leaders  who  are  earning 
more  money  than  any  member  of  the  President's  cabinet. 

All  in  all,  the  motion  picture  houses  are  filling  that  need 
in  California  for  all  that  is  finest  in  the  way  of  varied 
amusement,  staged  superlatively,  in  palatial  surround- 
ings; the  need  which  everyone  feels  at  times,  from  the 
highest  to  the  lowest. 

New  Liners  for  Panama  Canal 

(Continued  from  Page  99) 

Daulton  Mann,  general  manager  of  the  Panama  Mail 
Line,  said: 

"Decision  to  augment  our  service  with  the  liners  Santa 
Ana  and  Santa  Teresa  is  the  result  of  the  increased  travel 
from  the  East  and  the  West  to  the  Spanish-Americas  as 
well  as  (lie  demand  for  travel  accommodations  from  the 
people  of  Latin-America. 

"Desirous  of  affording  the  best  possible  service  which 
the  increased  trade  demands,  and  confident  of  the  grow- 
ing future  of  the  passenger  and  freight  business  between 
the  United  States  and  the  Spanish-Americas,  the  Panama 
Mail  Line  will  increase  its  service  to  these  countries 
and  between  California  and  New  York  next  March  with 
the  liners  Santa  Teresa  and  Santa  Ana." 


The $&$$$ tit  Hotel 


BERKELEY  SQUARE 
LONDON,  W.  I. 


The  Latest  (^Addition  to 
THE 

GORDON  GROUP 

FRANCIS    TOWLE, 

Managing  Dtrec.or 


EUROPE 


1928 


FRANCE         SPAIN 

ALGERIA  TUNISIA 

SICILY  ITALY 

SWITZERLAND 

GERMANY 

HOLLAND         BELGIUM 

GREAT  BRITAIN 

AN  IMCOMPARABLE 

COMPREHENSIVE 

TOUR 

FOR 

DISCRIMINATING  TRAVELERS 

Write  for  Programme 

STRATFORD  TOURS 

452  Fifth  Avenue,  New  York 

Or  any  authorized  S.  S.  Agent 


126 


San  Francisco  News  Letter 


Sun-Ripened  Prunes  from  these  Famous  Orchards 


Sealed  in  Cartons  *-*»  For  Tour  Protection 

You  know  Sunsweet  Carton  Prunes  to  protect  all  their  original  quality 

are  top-quality!  and  freshness. 

They're  selected  California  prunes  v~   >n  c   a  •_  »    •     •»        c 

,  F  You  11  find  it  pays  to  insist  on  bun- 

to  begin  with.  Then  they're  graded,  „  rl1    ,      .  ,      , 

,        ,  .    „  ,     ,  sweet  Cartons  —  filled  with  plump, 

processed  and  automatically  packed 

under  the  most  sanitary  conditions  tender.    thin-skinned    California 

in  our  own  packing  houses.  prunes. 

And  finally — they're  sealed  incartons  They're  dependable — always! 

CALIFORNIA  PRUNE  AND  APRICOT  GROWERS  ASSOCIATION 

11,492  Grower  Members  SAN  JOSE,  CALIFORNIA 


Christmas  Edition.  1927 


127 


T^VERY  room  in  your  house — including  garage — has  a  good  use  for  3-in-One 
to  lubricate,  clean,  polish,  prevent  rust.   That's  why  so  many  people  keep 
a  can  or  bottle  on  each  floor  and  a  can  in  the  car,  where  they  will  be  instantly 
available  when  wanted. 


Everything  with  moving  parts  needs  fre- 
quent, liberal  applications  of  3  -in -One. 
Reduces  friction;  makes  smoother,  easier 
operation;  lengthens  the  useful  life;  saves 
money. 

This  same  oil  compound  cleans  and  polishes 
fine  furniture,  woodwork,  floors,  linoleum, 
oil-cloth  and  all  auto  paints  and  lacquers. 
3-in-One  also  keeps  all  unlacqucred  metal 
shining  bright — free  from  rust  and  tarnish. 


In  changing  auto  license  plates,  3-in-One 
loosens  old  bolts,  making  them  easier  to 
remove. 

3-in-One  is  a  scientific  compound  of  sev- 
eral high  quality  oils.  That's  why  it  has  so 
many  varied  uses  and  gives  better  results 
than  ordinary  lubricating  oil. 
Sold  everywhere  in  3-oz.  Handy  Oil  Cans 
and  three  sizes  of  bottles.  Refuse  substi- 
tutes. 


3-in-One 

"Pveuewls^usV  OILS  -  Cleans  &  Polishes 


Made  since  1804  by 

THREE-IN-ONE  OIL  CO. 

130  William  St.        New  York,  N.  Y. 


Pacific  Coast  Representative 

A.  H.  COATES 

615  Howard  St. 
San  Francisco,  Calif. 


128 


San  Francisco  News  Letter 


Three 

of  ike 

Premier 
iPuMicUtility 
Securities 

of  the 

United  States 


PACIFIC  GAS  AND  ELECTRIC  COMPANY 

FIRST  AND  REFUNDING  MORTGAGE  BONDS 

FIRST  PREFERRED  STOCK  (6%) 

COMMON  STOCK  (8  90 


Every  One  of  the 

NINETY  THOUSAND 

INVESTORS 

owning  bonds 

or  stocks  of  the 

PACIFIC  GAS  AND 

ELECTRIC  CO. 

receives 

A  REGULAR 

INCOME 

from  his  investment 


are  held  in  high  regard  by  the  investing 
pitblic  because 

They  are  securities  of  one  of  the  largest, 
strongest  and  most  progressive  of  the 
nation's  public  service  companies; 

The  value  of  the  property  securing  these 
issues  largely  exceeds  the  entire  out- 
standing capitalization ; 

The  Company's  business  is  essential  in 
character,  and  is  increasing  steadily 
year  by  year. 

These  securities  are  always  readily  mar- 
ketable. They  are  listed  on  Stock  Ex- 
changes in  San  Francisco  and  other 
financial  centers. 


Record  of  Ten  Years'  Qrowth 


Year  Ended 
Dec.  31 

1916 
1921 

1922 
1923 
1924 
1925 
1926 


Gross 
Oper.  Revenue 

§18,615,498 

36,939,474 
38,593,562 
39,321,535 
44,451,586 
47,729,079 
50,960,571 


Gain  in  Ten  Years  $32,345,073 
Increase,   % 173.8% 


Sales  of 

Electricity 

K.W.H. 

521,553,000 

1,021,821,000 
1,098,123,000 
1,199,063,000 
1,334,035,000 
1,351,798,000 
1,514,981,000 
993,428,000 
190.5% 


Sales  of 

Gas 

Cunic  Feet 

8,174,225,000 

11,483,551,000 
12,353,849,000 
13,674,794,000 
15,277,478,000 
16,200,951,000 
17,482,206,000 
9,307,981,000 
113.9% 


Nnmber  of 

Consumers 

Dec.  31 

421,794 

599,113 

645,410 
710,034 
763,617 
813,698 
874,724 
452,930 
107.3% 


Number  of 

Stockholders 

Dec.  31 

7,880 

18,204 
25,265 
26,294 
31,859 
34,863 
39,149 
31,269 
396.8% 


PACIFIC  GAS  AND  ELECTRIC  COMPANY 


245  Market  Street,  San  Francisco 

Inquiries  regarding  the  Company  are  invited. 


Christmas  Edition,  1927 


129 


J!'5™515'5™ 


DEAN  &  DAWSON,  Ltd. 

Established  1871 

RAILWAY  AND   STEAMSHIP 
PASSENGER    AGENTS 


ESCORTED 

AND  INDEPENDENT 

TOURS  TO 

EUROPE 


ERNEST    F.  RIXON 


544  Market  Street 


San  Francisco,  Cal. 


^iLpprppppraramraM^EHBiaBIBI^^ 


130 


San  Francisco  News  Letter 


PATRICK  8C  CO. 


Filing  Devices 
Blank  Books 


Seals 
Brands 


Badges 
Stencils 


Commercial  Stationery 
Rubber  St  amps -Printing 


560  Market  Street 
San  Francisco 


PATRICK  BUILDING 


The  London  and  North  Eastern  Railway  of  England  and  Scotland 

Tour  European  Itinerary 

No  trip  to  Europe  would  be  complete  without  including  Britain — the  land  of  history 

and  romance.  The  London  and  North  Eastern  Railway  whose  Territory  possesses  such 

an  appeal  to  the  American  tourist  has  issued  a  series  a  folders  describing  the  many 

fascinating  places  of  interest. 

1.  Touring  Britain  (including  particulars  of  special  tours) 

2.  Thro'  Britain  by  the  Flying  Scotsman 

3.  Scotland 

4.  Monuments  of  British  History 

5.  The  Home  of  Golf  (including  particulars  of  special  tours) 

Plan  your  tour  in  advance  with  the  help  oj  these  attractive  folders.   Copies  and  any 
further  information  desired  will  gladly  be  furnished  by 


H.  J.  KETCHAM 

General  Agent 

London  and  North  Eastern  Railway 

311  Fifth  Avenue 

New  York,  X.  V. 


ERNEST  F.  RIXON 

544  Market  Street 
San  Francisco 


THE  LONDON  AND  NORTH  EASTERN  RAILWAY  COMPREHENSIVE  TOURS 
SAVE  TIME  AND  MONEY 


Christmas  Edition,  1927 


131 


132 


San  Francisco  News  Letter 


HOTEL 

Virginia 

312  MASON  STREET 
SAN  FRANCISCO 

?r      S      S 

Completely  remodeled. 

s    ?    s 

Owned  and  operated  by 

Clark  &  Smith. 

(Formerly  of  the  St.  Francb  and  Bellevue  Hotels) 
ft       S       S 

Courteous  and  accommodating. 

?r    ^    ■& 

Prices  $1.50  and  up. 

Telephone     (jarfield    3180 


Unloading  and  Loading  Automobiles  a  Spe- 
cialty.  Bonded  at  All  Railroads  and  Steam- 
ships. Boxing  of  All  Kinds  for  Export. 


& 


CHAS.F.KANE&CO. 

Drayage  Terminal 
and  Warehouse 


j* 


REFERENCES:  Bank  of  Italy.  Howard  Auto  Co., 
J.  W.  Leavitt  &  Co..  The  White  Co..  Pierce-Arrow 
Auto  Co.,  The  Locomobile  Co.,  Weinstock-Nichols 
Co.,  Durant  Motor  Co. 


CHAS.  F.  KANE  &  CO. 

SAN  FRANCISCO,   CALIF. 

Mail  All  Communications  to  925  Brannan  Street 

Terminal  and  Warehouse  Office  Phones: 

925   BRANNAN   STREET       Warehouse  Market  523 

Drayage  Office                 Drayage  Department  Market  524 
66   ELM   AVENUE  Garage   Market  525 


THE  IDEAL  GIFT 

FOR  A  MAN 

A  hat  or  merchandise  order 

makes  a  most  acceptable 

Christmas  Gift 

for  "Him." 


* 


FISHER  &  CO. 

J.  P.  Duffy 

6S0  MARKET  STREET 

Since  1851  SAN  FRANCISCO 


MT.  DIABLO 
CEMENT 

AWARDED  GOLD  MEDAL 
P.  P.  I.  E. 

COWELL 
SANTA  CRUZ  LIME 

ALWAYS  USED  WHERE 
QUALITY  COUNTS 


Jumbo  Plaster  Products 


HENRY  COWELL  LIME  AND  CEMENT  CO. 


SACRAMENTO 
OAKLAND 


2  MARKET  STREET 

San  Francisco,  California 

Branches 
PORTLAND,  ORE. 


SAN  JOSE 
SANTA  CRUZ 


Christmas  Edition,  1927 


133 


Haul  More  Loads  per  Day . . . 

use  a  FAGEOL  FLYER 


1  l)e  Speed. .  .  the  nimbleness  of  the  Flyer  will  shorten 
the  time  per  trip.  Flyer  owners  have  found  they  can  haul 
more  loads  per  day — extra  loads  that  mean  extra  income 
with  no  increase  in  overhead  costs. 

The  speed  of  the  Fageol  Flyer  has  been  obtained  with- 
out sacrificing  strength,  load  capacity  or  endurance.  It  is 
the  result  of  expert  designing  and  a  remarkable  motor. 

Compare  a  Flyer's  performance  and  operating  costs 
with  any  truck  of  the  same  size — and  you'll  understand 
why  owners  and  drivers  of  Fageol  Flyers  are  confirmed 
enthusiasts. 

See  the  Flyer  at  any  of  the  addresses  below. 


MANUFACTURED  BY 


FAGEOL  MOTORS  COMPANY 


OAKLAND,  CALIFORNIA 


San  Francisco  News  Letter 


I 


%1 


k 


w 


A  Christmas 
Present  that 
Comes  52 
Times  a  year 


Send  your  valued  friend  a  Christmas — or 
New  Year's — present  that  lasts  through 
the  year  with  interest  quickened  every 
week.  A  check  for  $5  and  the  name  and 
address  of  the  person  you  want  to  favor 
— and  that  lucky  person  is  complimented 
52  times  a  year. 


The  Chronicle  Rotogravure  Section  brings  the  world  in 
pictures  to  your  friend. 

The  Main  News  Sections  bring  the  writings  of  famed 
experts  to  your  friend. 

Good  Book  Reviews — Good  Music  Notes — Good  Drama 
Critiques — Good  Art  Notes. 


<€i>t 


One  Year  for  only  $5  delivered 
anywhere  in  the  United  States 


Christmas  Edition,  1927 


135 


one  chocolate  for  all  purposes 


tlDf^CHOl 


For  cakes,  pastry,  puddings, 
sauces,  frozen  desserts  or 
beverages  — no  matter  what 
the  dish  — here  is  the  ideal 
chocolate.  No  grating,  no 
melting.  Already  pulverized 
and  ready  for  instant  use. 
And  it  is  delicious. 


GHIRARDELLI S 

Q/UrwttC  Chocolate 

ff  Say  ''Qear  ar-delly"  to  any  grocer 


Our  Gift  Collections  are  replete  with  choice,  different  and 
special  things  "from  among  which  y  on  can  surely  select  just 
that  which  will  give  you  satisfaction  and  Her  infinite 
pleasure.  Necklaces   »  Pendants   1    Chokers   r 
Earrings  *  Rings  »  Brooches  *  Bracelets   ' 
Vanities  *  Lipsticks  <  Bags  'Cigarette  Cases 
and  Holders  »  Lighters  <  Boutonnieres 
(T Prices  range  to  suit  your  requirements. 


G 


u  imps 


&  G.    GUMP    I     246-268  POST 
COMPANY  -*    STREET 
SAN  FRANCISCO 


136 


San  Francisco  News  Letter 


Givethebus  affapjyJimKear 

*J  with  SIX-PLY 

^entmjhmnia  Balloons 

PENNSYLVANIA  RUBBER  CO.  OF  AMERICA,  INC.,     Jeannette,  Pennsylvania 
TANSEY-CROWE  COMPANY,  Distributors 

San  Francisco,  California 


rt 

: 

^  % 

* 

3'  1 

~'Jri 

L-^M 

-  *»   'Up.  *** 

, 

^F-  'fCV^^  ^^^_ 

<*/ 


„  OUTH,  romance  and  the  love  of  life. 
Adventure  glowing  in  the  setting  sun.  Going 
—  changing — moving.  The  lure  of  mystic 
mountains — endless  plains  and  golden  days 
to  come.    Going  somewhere — going  happily. 


J 


^Tlie  Jlittle  ^Tombou  by 


CHASE  -  MORRILL  COMPANY 

1301  VAN'  NESS  AVE.,  SAN  FRANCISCO 


& 


More  women  drive 

than  anv  other  Fine  Car 


an  any  o 


~and  never  have  women  welcomed  any  Buick 
quite  so  enthusiastically  as  Buick  for  1928,  with 
its  superb  new  bodies  by  Fisher. 

No  automobile  ever  impressed  women  as  be- 
ing so  truly  beautiful,  so  luxurious.  «"  «*nm<" 
able;  no  car  ever  inspired  thei.  ..       1- 

fidence^ever   made    them    feel    so   much    at 


home  at  the  wheel  —  so  certain  that  it  would 
always  perform  as  they  wanted  it  to  perform. 

Buick  has  given  women  the  finest  motor  car 
hey  have  ever  owned  ~  a  car  ideally  suited  to 
;he?    needs.    That  is  why  more  women  drive 

Bu! ~and  look  forward  to  driving  Buicks  — 

than  any  other  fine  car. 


BUICK Jor  19±8 


WHEN    BETTER    AUTOMOBILES    ARE 

BUTLT,    BUICK    WILL 

BUILD    THEM 


HOWARD  AUTOMOBILE  COMPANY 

i  \N  FRANCISCO  LOS  ANGELES 

OAKLAND  PORTLAND 


} 


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